TACO BELL
PRESENTED TO PRESENTED BY
DR.LALITHA RAMAKRISHNAN BALAJI.K
PROFESSOR, MBA (BA)
DEPARTMENT OF MANAGEMENT 24MBAGEKK0025
PONDICHERRY UNIVERSITY PONDICHERRY UNIVERSITY
KARAIKAL CAMPUS KARAIKAL CAMPUS
INTRODUCTION
Taco Bell is an American-based fast-food
chain. Founded in 1962 by Glen Bell in
California, Taco Bell is a leading
Mexican-inspired fast-food brand.
It operates under Yum! Brands,
alongside KFC and Pizza Hut, with a
strong global footprint.
Yum! Is the leading restaurant company
in India with its KFC and Pizza Hut
brands.
Cont.…
Known for its affordable, bold, and innovative menu, targeting youth
and urban markets.
Operates 7,000+ restaurants across 30+ countries, with a mix of
company-owned and franchise outlets.
Taco bell serves variety of Mexican food such as tacos, nachos, burritos
and other special items.
VISION&MISSION
VISION MISSION
To grow into the largest fast- We take pride in making the
food provider of Mexican-style best Mexican-style fast food,
cuisine in emerging markets providing fast, friendly, and
while maintaining innovation accurate service
and value
TIMELINE
Glen Bell was born on 3rd
September 1923. After graduation 1962
he served in the U.S. Marine Corps
as a cook during the World War-II.
Glen Bell opens his first Taco Bell
restaurant in Downey, CA, serving
what his customers called "Tay-
Kohs."
1970
Taco Bell goes public with a total
of 325 restaurants. 2010
Taco Bell opens its first restaurant
Burman Hospitality becomes
Taco Bells first franchisee in 2015
India
Burman Hospitality opens first
Taco Bell restaurant in Delhi
Taco Bell names Burman 2019
Hospitality as master
franchise partner
Burman Hospitality launches 50th Taco
Bell restaurant at Mantri Square Mall,
Bangalore
2022-2025
Burman Hospitality launches 100th
Taco Bell restaurant at M3M, IFC,
Sector-66, Gurugram.
BUSINESS MODEL OVERVIEW
Value Proposition: Affordable, bold, and customizable Mexican-style
fast food.
Channels: Dine-in, drive-thru, delivery apps, and digital platforms.
Revenue Sources: Food sales (retail & franchise), delivery, and
licensing.
Key Activities: Menu innovation, marketing, and franchise
management.
Support System: Backed by Yum! Brands with strong supply chain
and global partnerships.
LOCATIONS IN INDIA
oChennai
oCoimbatore
oMumbai
oBengaluru
oDelhi
oJaipur
oPune
oBhopal
oChandigarh
oPanaji
PRODUCTS
PRODUCTS
PRODUCTS
PRODUCTS
PRICE
Products range from Rs 25-200
Offers and Discounts
Virtual coupons
PLACE
1.Shopping malls
2.Airports
3.Near stations
4.Cinema, Multiplex
PROMOTION
1.Advertisement
2.Coupons in school and colleges.
3.Facebook & Twitter deal
4.Slogans
5.Social media events
6.Game deals
MARKETING STRATEGY
TYPE TYPE TYPE TYPE
1 2 3 4
Youth Digital & Influencer
Social & Unique
Centric Campaigns
Branding Media Celebrity
Presense Tie-ups
COMPETITORS IN INDIA
CORPORATE SOCIAL RESPONSIBILITY
Key Initiative: Ambition Accelerator
Broader Support:
The program is funded under Yum! Brands’ "Unlocking Opportunity Initiative", highlighting
a wider commitment to social good.
Key Focus Areas of Taco Bell’s CSR in India:
1. Youth Empowerment
2. Partnerships
3. Funding and mentorship
Real life example:
The Ambition Accelerator Summit held in Bangalore, where Indian youth presented their
social initiatives and received support.
Strength Weakness
Trans-fat free food Franchise management
Operations at different E.coli bacteria
S W
locations
Best Mexican fast-food
chain
Threat T O Opportunity
Unhealthy lifestyle New flavors and recipes
competition Venture into new market
Threat from other food Introduce Home Delivery
joint(s)/restaurants
Taco Bell’s success can be attributed to its innovative
strategies and ability to adapt to market changes. By
focusing on customer engagement, menu creativity,
and sustainability, Taco Bell continues to thrive and
impact the fast- food landscape positively.
