RECREATION AND LEISURE
Managing Leisure Segments of the Hospitality Industry
A widely held view is the increased pace of modern living has meant more work and less play. John Robinson and Geoffrey Godbey, who conduct the Americans Use of Time research project, describe Americans response to this intensifying of the psychological experience as the deepening of time. To deepen time people speed up their activities, attempt multiple activities at once or manage their time more precisely.
has
important implications for marketing and management in leisure-oriented firms. When people expect more activity in less time, they are likely to patronize recreational facilities that pack lots of experiences into short time frames.
Key Terms
Purpose of Leisure Segments of the Industry
Today, leisure activities are blended among everyday activities and may no longer be blocked out in traditional vacation periods once a year. Leisure freedom from the cessation of activities, especially time free from work or duties. Recreation - refreshment of strength and spirits after work, a means of diversion. Integrates business activities with leisure activities offers yet another way of carving out more time to experience different recreational activities and destinations.
Advent of Hospitality Professionals in the Leisure Segment
Recreation Management is the professional handling of physical facilities where recreation and leisure activities occur. 1920s and 1930s - U.S Recreational Management officially started, when recreation and social programs were offered. Gambling, burlesque, vaudeville shows, and speakeasies were illegal or not well respected
1930s
A handful of colleges and universities offered parks and recreation mgt. programs as areas of study. Parks rangers, guides and program coordinators are all careers that fall under recreation mgt.
Recreation Mgt. took into the mainstream as the morale and well being of American troops became priority. Recreation Mgt. grew as more respected forms of entertainment, such as those provided by the USO-became popular. World War II
Commercial Recreation - grew and leaps and bounds Introduction of Sports Stadiums and Disneyland in California, and rapid expansion of American parks Post of World Interstate highway system allowed people easy access to these facilities. War II era
1970s
Government cutbacks, inflation, recession and other social ills gravely affected recreation mgt. programs in government parks and forests.
1980s
Most recreation programs in government mgt. training programs had not fully recovered from the setbacks of the previous decade.
Today
Recreation Mgt. (commercial facilities) fastest growing segments in the industry. With new, state of the art sports stadiums, recreation mgt. will continue to offer new challenges and opportunities in the future.
Novel Lodging Facilities
Bed and- Breakfasts
Has shown dramatic increase in popularity. Private home with a family in residence that offers one to five guest rooms- from old European tradition of people opening their homes to travelers. Offer a friendly home-like atmosphere; no complexity of check ins and check outs for hotels. Is a castle, manor house or palace, located all over the French countryside. Offer all amenities of a sleek, full service hotel, complete with swimming pool. Guests might opt for chateau that are private homes offering guest rooms, that ensures rest and relaxation Guests enjoy the opportunity to stay in majestic centuries old buildings that offer a
CHATEAU
Recreation Management
Becomes the hospitality consumers demand.
Functions of Hospitality Industry that are service oriented and interrelated: Food and Beverage Lodging Tourism Conventions Maintenance Recreation Management
CLU B
Is an association of persons with some common
objectives, usually jointly supported and meeting periodically.
People join clubs to enjoy the company of friends
in comfortable surroundings; 100 year of existence Alumni, residents, members of a particular profession or believers in a shared religious faith.
Birthplace of Golf - ROYAL AND ANCIENT GOLF CLUB of St. Andrews, Scotland founded in 1758, forerunner of the modern club. Have always restricted their members
All clubs, regardless of size, type, or location, share one
characteristic: the GUEST. Club and charge both an initiation fee and annual membership feeCountry Clubs - 50% of all private clubs
Recreational activity: golf, swimming and tennis , bocce courts, horse back riding, billiards rooms, aerobic facilities, saunas or steam baths Members hold weddings, reunions, or other special events.
City Clubs- promote trade, business and friendship among colleagues -A tremendous variation exists among city clubs in terms of facilities, size and purpose but most offer top quality food service to members and guests. - Do not restrict membership but may attract business leaders and professionals
Military Clubs - The U.S Dept of Defense provides for its officers and noncommissioned officers. - Have dining and meeting room facilities; some also have beaches, recreational facilities and guest rooms. -Designated hotel resorts exist around the world for enlisted personnel who an utilize their services at discounted rate.
Yacht Clubs are designed to promote and regulate boating and yachting. Typically, the yacht club owns and operates a marina for its members. -operates club house with dining and recreation facilities.
Fraternal Clubs Enjoy large memberships in some parts of the country although less prestigious (Kiwanis and Veterans of Foreign Wars) Facility for banquets, weddings, food and other special events * Represent a significant economic stimulus to host destinations and tourism related venues.
Services at Clubs
The unique nature of clubs and their membership status raises the service requirements and expectations of guests. Club by their very nature are selective. Members want to feel like the services they receive is a step above that available in other venues. *** 1st priority is member satisfaction. A club manager must be diplomatic, provide exemplary service, prepare the budget and oversee the entire operation.
HEALTH AND WELLNESS FACILITIES
The fitness boom has provided a tremendous opportunity for todays hospitality industry. By catering to this trend, resorts and spas are attempting to capture a share of the extensive fitness market. Clubs and wellness facilities also meet current demands for attractive, convenient exercise and healthy lifestyle programs Any wellness or health-related resort. Resort with either thermal or mineral springs. Thermal springs warm water bathing Mineral waters were consumed for medicinal value; actually the name of town in Belgium that had a popular mineral spring.
Resort Spas
Are single purpose spas, devoid of outside temptations and distractions
Amenity Spas
A spa within a resort; facilities available : -exercise classes, facials and herbal wraps
Individuals attend resort spas to lose weight, increase fitness, reduce stress, advance energy levels, and relax
They offer these services in addition to traditional resort, recreational, and social activities feel good elements
Saratoga Springs (New York) & Hot Springs in Virginia
Spas that have been popular relaxation destinations
for hundred of years.
In Europe and U.S Spas long ago gained the reputation as relaxation spots for the rich and famous. They provided luxury accommodations and fine dining as well as access to heir therapeutic waters.
A major component of todays spa operation is its distinctive food service SPA CUISINE
YMCAs
were founded in part to provide an alternative to the expensive private city athletic club. Today many Ys still run a wide variety of fitness programs, and provide lodging and dining to both to long and short term guests.
3 PRINCIPAL TYPES OF RECREATION Theme Parks
an amusement park whose dcor, rides, etc. are designed to reflect a central theme, such as a particular period in history or the world of the future Visitors flock to regional , national and international theme parks. -Simply to have fun. -Brings visitors back year after year
Historical roots of theme parks originate in the fair.
- musical entertainment , sports events, and carnival rides and games. 1600s -Earliest known amusement parks Vauxhall Gardens in England Copenhagens Tivoli Gardens, Denmark visited by Walt Disney, provided some of the inspiration for his Disneyland development.
-1800s - Amusement parks were first built in the U.S, the major attraction was often a roller coaster sliding hill -1895- Coney Island existed located in Brooklyn N.Y; popular tourist attraction known for its amusement facilities, boardwalk, beaches and N.Y Aquarium.
Difference of theme park from amusement park 1. Amusement park
2. Theme park
- based on a particular setting or artistic interpretation such as Frontierland or Old Country
- usually operate on much larger scale than
amusement parks, with hundreds or thousands or acres of parkland and hundreds or thousands of employees running the operation
Todays Theme Parks
Disney empire is the prototype for the modern
day theme park, many other parks have found or created their own niche in this segment of the Six Flags, Arlington Texashospitality industry. One of a national chain of theme parks - Six Flags, Arlington Texas ; American history theme - Opryland, Nashville,Tenessee, USA;country music theme Opryland, USA - Busch Gardens, Florida ; African theme
Busch Gardens, Florida
One reason behind the success of regional theme parks is the popularity of shorter, more frequent, close-to-home vacations. Regional theme parks are targeted to specific customer demographics, geographic locations and seasonal markets, and rely heavily on young people as employees. These theme parks are expected to continue to experience growth and success.
RESORTS
Is a place that provides recreation entertainment, especially to vacationers. and
Roman Spas - first resort; were created f exclusively or the pleasure, rest and relaxation of their visitors
TOP TEN RESORTS IN THE UNITED STATES
RANK 1. 2. 3. 4. 5. 6. 7. 8. 9. PROPERTY The Ritz-Carlton, Orlando, FL Post Ranch Inn, Big Sur, CA Wynn Las Vegas, NV Montage, Laguna Beach, CA The Breakers, Palm Beach, CA The Greenbriere, White Sulfur Springs Whiteface Lodge, Lake Placid, NY Wheatleigh, Lenox MA The Cloister, Sea Island, GA
A Special Emphasis on Personal Service
Primary Goal of the managers and crew members at resort destination is pleasing guests in ways that ensure repeat business. - From the outside looking in, the resort business looking in, the resort business looks like a of leisure, but if youre on inside working to make sure those here to enjoy it are happy, youre working hard. Personalized service is both the boo and bane of the resort industry. Offering lavish luxury is most resorts primary goal, but such luxury not only costs the industry a large share of total revenues, but also causes high turn over in
RESORTS EXPAND TOURISM- AND SOMETIMES CREATE PROBLEMS
T he ambivalent relationship between tourists and residents can upset the balance necessary to run a successful resort operation. The tradition dilemma is that local residents are relatively poor people who live in beautiful places. They like the money that tourism brings, but hey resent the tourists. Its a problem which needs care forethought by resort developers and The Resort Industryresort managers. continued attention by Today Is highly competitive and major brand expansion is occurring, perpetuating a more segmented customer marketing effort and acquisition strategy.
Vacationers generally wants 1. Family Vacation recreation and bonding 2. Educational Vacation gourmet cooking, wine tasting or computers. 3 essentials to help define success of a resort 1. The reputation of the resort 2. The attractions of the area surrounding the resort 3. Amenities offered
THE CRUISE SHIP INDUSTRY
Cruise ship- is
passenger ship used commercially
for pleasure cruises Cruise a tour by ship; a way to visit faraway places while enjoying all the comforts of home; a popular pastime. - is competing directly with resorts for leisure travelers as the market for cruises increases. * The cruise industry is one of the most exciting growth categories in the entire leisure market. The uniqueness of the cruise industry is its customer loyalty and targeted market segments.
The Growth of the Industry
-Cruise ship industry are showing significant growth in customer base and offer viable career opportunities for future graduates. From 2000 to 2005 the North America cruise ship customer base grew from 6.5 million to 9.6 million, while the worldwide cruise ship customer count grew from 7.2 to 11.1 million customers.
Characteristic of Cruise Market Age 27 percent are under 40
45 percent are between 40 and 59 28 percent are 60 or over
Median age is 47
Gender Marital Status Income 54 percent are females 46 percent are males 73 percent are married Median income is $70,000
Source: 2006 Market Profile Study, Cruise Industry Association of
Most cruise ships are broadening their guest amenities considerably with extra suites, adults only zones and more restaurants. Many of the cruise ship lines offer a wide variety of culinary choices and sophisticated entertainment products. The cruise ship line Cunard ,with 90,000 ton , 2,250 passenger vessels offers fencing lesson at sea.
Safety and security is a major element within the cruise ship industry. Threats : 1. Piracy 2. Physical attack 3. Disease outbreak 4. Unstable political conditions present in exotic destination.
CRUISE SHIP AND THE ENVIROMENT
Environmental Problem
Ballast water and nonnative species
Bane of ship operators worldwide, but the cruise industry is taking every feasible step to curb the problem The industry is testing a number of new technologies including the use of ozone, ultraviolet, filtration , heat and etc.
Wastewater
Includes both gray water, the most common form of liquids waste, which is by product of cleaning and black waters
Hazardous waste
Current standards require the disposal of all hazardous materials by licensed land-side vendors ,who must ensure full compliance with laws and environmental regulatiins.
Oily bilge water
Is a challenge in the cruise industry takes very seriously
CAREER OPPORTUNITIES IN THE CRUISE INDUSTRY
ROOMS DIVISION front office , housekeeping, guest services a Food and Beverage director , restaurant outlets manager , sales and marketing , event planning , purchasing , culinary , beverage mgt .,showroom mgt. and facilities engineering
Thank you and God Bless
Prepared by : Gina Del Mar MBA- HRM
