Rahul Kumar A
I B.COM CS
Presenting the history of rolex
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THE HISTORY OF ROLEX
1905
Hans Wilsdorf
The history of Rolex is inextricably
linked to the visionary of Hans
Wilsdorf , its founder. In 1905, at the
age of 24 , Hans Wilsdorf founded a
company in London specialising in
the distribution of timepieces . He Hans Wilsdorf (1881-1960)
began to dream of a watch worn on
the wrist. Wristwatches were not very
precise at the time, but Hans foresaw
that they could become not only
elegant , but also reliable.
1915
Genius Of Five Letters
Hans Wilsdorf wanted the
brand name to be easily
pronounceable in any
language, and short enough
to fit on the face of a watch.
He also thought that the
name "Rolex" was
onomatopoeic and sounds
great. In November 1915,
the company changed its
name to Rolex Watch Co.
Ltd.
1920
GENEVA
Rolex moved to
Geneva, a city
renowned
internationally for
watchmaking.
Montres Rolex S.A.
was registered in
Geneva in 1920
1926
THE FIRST WATERPROOF WATCH
In 1926, the creation by
Rolex of the first waterproof
and dustproof wristwatch
marked a major step forward.
Given the name “Oyster”,
this watch featured a
hermetically sealed case
which provided optimal
protection for the movement.
ROLEX OYSTER
HER SWIM MADE
ROLEX FAMOUS
It is one thing to claim a
watch is waterproof. It is
quite another to prove it.
In 1927 a Rolex Oyster
crossed the English
Channel, worn by a
young English swimmer
named Mercedes Gleitze .
The swim lasted over 10
hours and the watch
remained in perfect
working order at the end
of it.
1933
FLYING OVER EVEREST
The first flight over Mount
Everest in 1933 was another –
extreme – test for the Oyster.
The Houston expedition made
history.
The planes flew over the summit
twice. The first trip took place on 3
April 1933 in appalling conditions.
At an altitude of over 9,000 metres
(29,528 feet), the pilots fought to
control the aircraft in the thin air, at
-40° Celsius (-40° Fahrenheit).
CUSTOMER ANALYSIS
The target of Rolex is both men
and women. Rolex makes
watches to suit the taste of both
men and women and are
preferred by both the sexes. The
market segment that the
company has placed its product
in is the luxury market, and the
prices are high as they are
placed in the luxury market.
DISTRIBUTION STRATEGY
Rolex has very limited number of
exclusive stores around the world. It
distributes its watches and
accessories through owned stores,
multi-brand stores and through
e-commerce sites. Approximately
2000 watches are being
manufactured by Rolex every day.
MARKETING STRATEGY OF ROLEX
Rolex since its establishment has created a niche
segment of customers who wear a watch as a
prestige.
GLOBAL PRESENCE - Rolex has been present in more
than 100 countries around the globe and has very
limited number of company-owned outlets.
KEY EXECUTIVES • Rahalil Ral serves as the
Executive Director of
ROLEX. Rahalil started at
ROLEX in January of 2002.
IN INDIA
Age 53 • 4 Directors are
associated with the
Occupation CEO, Rolex SA organization. Catherine
Nationality Swiss
Thomson, Marius Pierre
Davoli, Stefano Notari
Position Last Year 30 and 1 other members
• Jean-Frédéric Dufour gets the CEO are presently associated
position as of 17th June 2015. Former as directors.
CEO Gian Riccardo Marini has been
in charge since 2011.
REVENUE OF ROLEX
• As per the records the revenue of ROLEX
in 2021 was around
1300 crore dollars and they produced more
than 2 million
Watches in 2020 & 2021. There are around
30000 employees
Are working on the ROLEX.
• Rolex SA is owned by the private Hans
Wilsdorf Foundation, which is registered as a
charity and does not pay corporate income
taxes.. So basically, Rolex pays their
employees and give the rest of their profit to
charity, that's why they are considered a 'non-
profit company'.
