ASIANS
FOOD
PRODUCTS
2
CONTENTS
o Introduction
o Investing & Trading
o Portfolio Build Up
o Areas Of Focus
o Summary
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OVERVIEW
Firm: Asians Snacks
Founded In: 1995
Started As: Partnership Firm
Founded By: Shaji & Soji
Employees: 150+
ABOUT ASIANS FOOD
PRODUCTS
o Asians Food Products is a brand-leading ready-to-eat food
product manufacturing company in central Kerala. They
entered into business in 1995 as a single-unit chips
manufacturer. Due to the unmatched taste and quality they
offered, they earned trust among their customers. With
increasing demand, they expanded their facility to produce
in bulk amounts and added new products. Currently, they
have over 40 products in different categories.
o Their products are available in multiple packet sizes. As
their slogan says, 'Super Taste Excellent Quality', they are
committed to delivering great-tasting food products without
compromising on quality. Currently, they have three
working units with the capacity to handle bulk orders. Their
manufacturing is semi-automated, and their packaging is
fully automated. They supply their products across Central
Kerala and have excellent customer support.
CHALLEN
GES
o Asians Snacks faces the ongoing challenge of pricing
their products higher due to the use of premium-quality
ingredients, which makes it difficult to compete in a
market filled with lower-cost local alternatives; however,
despite the higher price point, customers who purchase
their products consistently express high levels of
satisfaction with the taste and quality, reinforcing the
brand’s reputation for delivering superior ready-to-eat
snacks.
M A R K E T I N G S T R AT E G Y
o Asians Snacks initially relied on customer satisfaction
and word-of-mouth feedback to sell their products,
building a strong reputation through consistent quality
and taste. As the brand grew, they adopted a more
structured marketing strategy, now promoting their
products through advertisements featuring female
actors, as well as campaigns in newspapers, on
television, and across social media platforms like
Instagram, helping them reach a wider audience and
C H A N G E S H AV E M A D E I N
THEIR PRODUCT
o Asians Snacks has made important changes to their
products by adopting traditional methods of preparation to
preserve authentic taste and quality. They now use only
fresh, high-quality oil and carefully selected ingredients to
ensure better flavor and safety. Their snacks are
completely free from preservatives and artificial colors,
using only natural coloring from the ingredients
themselves, which reflects their commitment to offering
clean, healthy, and traditional food products.
VA R I T I E S F R O M O T H E R
BRANDS
o What sets Asians Snacks apart from other brands is their
strong focus on quality, as they consistently produce high-
quality products that not only meet the expectations of the
market but also offer excellent value to customers; their
snacks are known for their rich taste, freshness, and overall
satisfaction, making them a preferred choice among
consumers who prioritize both flavor and quality.
A S M A L L M E SS A G E T O
PEOPLE WHO ARE
I N T R E S T E D T O D O B U S I N E SS
o To those interested in starting a business, remember
that success comes through patience, hard work, and a
commitment to quality—believe in your product, stay
consistent, build strong relationships with your
customers, and never compromise on honesty or values,
as these are the foundations of long-term growth and
trust in any business.
12
MEET OUR EXTENDED
TEAM
Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi
Chief Operations
President Chief Executive Officer VP Marketing
Officer
Graham Barnes Rowan Murphy Elizabeth Moore Robin Kline
VP Product SEO Strategist Product Designer Content Developer
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S U M M A RY
At Krypto Logics, we believe in giving 110%. By using our next-
generation data architecture, we help investors virtually manage
their portfolios. We thrive because of our market knowledge and
great team. As our CEO says, "Efficiencies will come from
proactively transforming how we do business."
THANK
YO U
Mirjam Nilsson
mirjam@greatsiteaddress.co
m
www.greatsiteaddress.com
