funnel-optimization-jobs-in-bangalore, Bangalore

9 Funnel Optimization Jobs nearby Bangalore

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posted 2 months ago
experience10 to 20 Yrs
Salary44 - 60 LPA
location
Bangalore, Mumbai City
skills
  • social media marketing
  • email marketing
  • digital marketing
  • perfrormance marketing
Job Description
Key Responsibilities: Own and drive digital marketing strategy across performance, growth, CRM, automation, and digital brand campaigns. Lead paid media across Meta, Google, programmatic, affiliates, marketplaces, and influencer networks. Optimize acquisition, retention, and conversion funnels using data insights and experimentation frameworks. Build and scale high-performing digital marketing teams with strong ROI accountability. Collaborate closely with product, growth, and tech to drive digital innovation. Key Skills & Expertise: Performance Marketing & Growth Strategy CRM, Retention & Lifecycle Marketing (Email, WhatsApp, App, Loyalty) Marketing Analytics & Attribution Modeling Digital Brand & Content Campaigns CRO, A/B Testing & Funnel Optimization Strong stakeholder management and cross-functional collaboration If you thrive on scaling internet-first businesses through digital excellence, this is your opportunity to lead with impact.
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posted 1 day ago

Trade desk

LTIMindtree Limited
LTIMindtree Limited
experience5 to 7 Yrs
location
Bangalore
skills
  • Paid Media
Job Description
Role Overview We are seeking a highly analytical and detailoriented Data Analyst with a strong understanding of programmatic advertising platforms such as The Trade Desk TTD Campaign Manager 360 CM360 and IAS This role will be pivotal in transforming campaign data into actionable insights building dashboards and supporting strategic decisionmaking across digital media initiatives Key Responsibilities Data Analysis Reporting Analyze performance data from DSPs TTD DV360 ad servers CM360 and verification tools IAS DoubleVerify Develop and maintain dashboards and automated reports using tools like Excel Google Data Studio Qlik Sense or Power BI Deliver clear actionable insights to internal teams and clients to optimize campaign performance Campaign Insights Optimization Support Interpret KPIs across the marketing funnel eg reach engagement VTR CTR CPA Collaborate with media planners and traders to provide datadriven recommendations Monitor pacing budget utilization and performance trends to flag anomalies or opportunities Platform Expertise Leverage working knowledge of DSPs and ad tech platforms to understand campaign setup targeting and delivery mechanics Support audience segmentation DCO setup tracking and integration of data sources for holistic analysis Quality Assurance Data Integrity Ensure accuracy and consistency in data collection transformation and visualization Work closely with media operations to validate tracking implementations and troubleshoot discrepancies Required Skills Experience 5 years of experience in digital media analytics preferably within programmatic advertising Handson experience with TTD CM360 IAS is mandatory Strong proficiency in Excel pivot tables formulas macros and data visualization tools Understanding of DCO campaigns audience management and brand safety tools Ability to translate complex data into compelling stories and strategic insights Excellent attention to detail and high standards of data quality Strong communication and collaboration skills across crossfunctional teams Additional Qualifications Experience with SQL Python or other data manipulation languages is a plus Familiarity with marketing analytics frameworks and attribution models Certification in TTD or Google Marketing Platform tools is advantageous
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posted 4 days ago
experience5 to 9 Yrs
location
Bangalore, Karnataka
skills
  • program management
  • revenue
  • operations
Job Description
**Job Description** **Role Overview:** As a Revenue Program Manager at BiteSpeed, you will play a crucial role in partnering with Sales, Customer Success, Marketing, and Leadership to develop a scalable revenue engine. Your responsibilities will include driving initiatives across the entire sales funnel, optimizing outbound strategies, enhancing sales and customer success enablement, and managing key GTM tools and partnerships. You will have the opportunity to influence strategy, shape the revenue organization, and contribute to company-wide growth. **Key Responsibilities:** - Own end-to-end revenue program management, focusing on pipeline creation, efficient conversions, and consistent attainment throughout the funnel. - Collaborate with Sales, Customer Success, and Marketing teams to identify bottlenecks and implement initiatives to accelerate revenue growth. - Establish and refine operating rhythms to bring structure, predictability, and accountability to the revenue organization. - Lead outbound optimization efforts, including refining messaging, improving call/email quality, and strengthening prospecting playbooks. - Enhance Account Executive (AE) and Customer Success (CS) enablement through training, process improvements, and cross-functional alignment. - Analyze funnel performance metrics, identify insights, diagnose drop-offs, and conduct experiments to improve conversion rates and velocity. - Manage GTM tools and partnerships such as CRM systems, automation tools, and analytics platforms to ensure team enablement and workflow efficiency. - Oversee hiring, onboarding, and performance programs for revenue teams, contributing to culture-building and long-term capability development. - Drive strategic projects to increase revenue efficiency, including pricing/packaging tweaks, account prioritization models, and expansion playbooks. - Create dashboards and reporting frameworks to ensure leadership visibility and drive informed decision-making based on relevant KPIs. **Qualifications Required:** - 4-7 years of experience in B2B SaaS within Sales, Revenue Operations, Growth, or Program/Project Management. - Strong understanding of the full revenue funnel, including outbound strategies, sales cycles, onboarding processes, retention efforts, and customer lifecycle management. - Proficiency in data-driven decision-making, working with dashboards, CRM systems, and funnel analytics. - Ability to think in systems and processes, bringing clarity, structure, and efficiency to dynamic teams. - Enjoyment in coaching, problem-solving, and establishing scalable workflows to drive business outcomes. - High levels of ownership, adaptability, and comfort in ambiguous, fast-paced environments. - Experience with GTM platforms like HubSpot, Salesforce, Apollo, Outreach, or similar tools is a plus. (Note: The salary and location details for this role are not explicitly mentioned in the job description.) *Additional Details:* BiteSpeed is a Sequoia-backed SaaS startup dedicated to building an AI-native Marketing, Support & Sales suite for e-commerce brands. With a global presence and significant funding from marquee investors, BiteSpeed is focused on creating a high-impact work culture that emphasizes personal transformation, wealth creation, and winning together. The company's core values center around going above and beyond, making things happen, saying it like it is, valuing progress over perfection, and taking work seriously while maintaining a sense of humility. If you believe you are a great fit for this role and resonate with BiteSpeed's mission and values, we encourage you to apply by sending a personal note detailing your interest and relevant experience to talent@bitespeed.co. Additionally, if you know someone who would excel in this position, you can refer them to BiteSpeed, and upon their successful joining, you may receive an Apple Airpods Pro as a token of appreciation. --- I have omitted the specific details about the company's perks and benefits as they were not directly related to the job role and requirements.,
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posted 2 months ago

Marketing Operations Manager

KRISHNA ENTERPRISES....
KRISHNA ENTERPRISES....
experience>25 Yrs
Salary34 - 46 LPA
location
Bangalore, Chennai+8

Chennai, Noida, Nellore, Hyderabad, Gurugram, Kolkata, Pune, Mumbai City, Delhi

skills
  • supply chain optimization
  • managed security services
  • operating systems
  • marketing communication
  • marketing
  • marketing management
  • operations management
  • security operations center
  • operations
  • marketing information systems
  • marketing operations
  • manager
Job Description
Were seeking a Marketing Operations Manager to join our rapidly growing team. In this role, youll spearhead the optimization of our marketing operations, from technology implementation to lead management and conversion strategies. Your expertise will guide the planning and execution of email campaigns, in-app messaging, and other initiatives aimed at improving trial and upsell conversions. Collaborating across departments, youll drive e-commerce bookings and refine our marketing funnel. If youre ambitious, results-driven, and ready to impact our marketing efficiency directly, wed love to hear from you. Responsibilities Identify and implement new marketing technologies. Lead the integration of marketing automation and CRM systems. Manage incoming leads and coordinate handoff to sales. Plan and execute strategies to improve trial and upsell conversion rates. Design, build, and maintain reports on e-commerce activity. Execute and measure conversion tests and experiments. Collaborate with internal teams to optimize landing pages and marketing funnels. Evaluate customer experience across multiple channels and touchpoints. Optimize user funnels and instrument conversion points. Evaluate emerging technologies for potential adoption.
posted 2 months ago
experience5 to 9 Yrs
location
Bangalore, Karnataka
skills
  • SQL
  • Python
  • statistical modeling
  • anomaly detection
  • data visualization
  • Tableau
  • Power BI
Job Description
As a Digital Analytics and Optimization Specialist at Tredence, you will play a crucial role in driving deep insights into user interactions, website performance, and e-commerce sales. You will be responsible for leveraging clickstream data, Google Analytics, funnel analytics, and ad performance metrics to identify user behavior patterns and conversion blockers. Your primary objective will be to implement data-driven personalization strategies to optimize user experience and maximize ROI from search ads. Key Responsibilities: - Lead and mentor a team of analysts and data scientists delivering risk and fraud analytics solutions for global retail clients - Monitor current trends in Fraud landscape and suggest preventive & corrective measures - Advise clients on a wide range of Fraud Management/ Analytics initiatives - Collaborate with product, engineering, and operations teams to translate business risks into measurable data strategies - Design dashboards and monitoring systems to track suspicious activity and risk KPIs - Leverage machine learning, statistical modeling, and pattern recognition to proactively detect fraudulent behavior - Own and manage end-to-end delivery roadmaps, translating business objectives into structured execution plans with clear milestones, deliverables, and success metrics - Communicate insights and recommendations to senior stakeholders, influencing policy and platform controls - Introduce best practices in program governance such as sprint tracking, delivery scorecards, dashboards, and reporting frameworks Qualifications Required: - Deep expertise in technical skills including SQL, Python statistical modeling, anomaly detection, and data visualization tools (Tableau, Power BI, or equivalent) - Excellent problem-solving, storytelling, and stakeholder communication skills - Experience leading analytics teams and managing end-to-end project delivery Good to have: - Retail expertise preferred - Experience with real-time detection models, graph-based fraud analytics, or ML-driven risk scoring Tredence, a global data science and AI solutions provider, is known for its commitment to providing data-driven solutions to organizations and solving the last-mile problem in AI. With a strong team of 2200-plus employees, Tredence caters to leading companies across various industries like retail, CPG, hi-tech, telecom, healthcare, travel, banking, and industrials. The company has received accolades for its growth, market leadership, and commitment to creating a positive work culture that values employees" professional development and work-life balance.,
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posted 1 month ago
experience13 to 17 Yrs
location
Bangalore, Karnataka
skills
  • Conversion Tracking
  • Excel
  • Google Sheets
  • Performance Marketing
  • Paid Media Campaigns
  • Google Ads
  • Meta Ads Manager
  • AB Testing
  • Analytics Tools
Job Description
As a Performance Marketing Executive at our company, you will be a key member of the growth team, focusing on managing and optimizing paid campaigns across digital channels to drive efficient acquisition and measurable business outcomes. Your responsibilities will include: - Planning, executing, and optimizing paid media campaigns on platforms such as Google Ads, Meta (Facebook/Instagram), and YouTube. - Monitoring and analyzing campaign performance to make data-led decisions. - Collaborating with content and design teams to build and test ad creatives, audience segments, and targeting strategies. - Managing daily budget pacing, bid strategies, and funnel optimization. - Reporting on campaign performance with actionable insights and learnings. - Staying updated on platform changes, tools, and best practices. - Collaborating with other teams to align on the overall growth strategy. To be successful in this role, you should have: - 3+ years of hands-on experience in performance marketing, preferably in an agency setting. - A strong understanding of Google Ads (Search, Display, YouTube) and Meta Ads Manager. - Experience with A/B testing, conversion tracking, and analytics tools such as GA4 and Google Tag Manager. - Comfort with managing monthly ad budgets and performance targets. - An analytical mindset with strong Excel/Google Sheets skills. - Attention to detail and the ability to thrive in a fast-paced, outcome-driven environment. - Bonus: Experience with edtech and lead-gen funnels. Join us at ALLEN Digital to be part of a team that is passionate about shaping the future of learning, driven by innovation, and focused on empowering students across the country. Your work will have a measurable impact on millions of lives.,
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posted 1 week ago
experience5 to 9 Yrs
location
Bangalore, Karnataka
skills
  • Optimization
  • Collaboration
  • Reporting
  • Team Management
  • Analytical Skills
  • GA
  • SQL
  • Performance Marketing
  • User Acquisition
  • Datadriven Insights
  • Google Ads
  • Meta Ads
  • Appsflyer
Job Description
As a General Manager Marketing at Seekho, you will play a strategic and hands-on role in owning growth, performance marketing, and user acquisition. Your main responsibilities will include: - Leading and scaling performance marketing efforts across various channels such as Google, Meta, and others - Optimizing Customer Acquisition Cost (CAC), Return on Advertising Spend (ROAS), and other key growth metrics using data-driven insights - Conducting growth experiments across different funnels, audience segments, creatives, and landing pages - Collaborating with the creative strategy team to ensure the development of high-performing ad assets - Working closely with category, content, and product teams to align demand with supply - Building reporting dashboards and enhancing attribution & tracking processes - Managing and mentoring a high-performing marketing team To qualify for this role, you should have: - 5+ years of experience in performance marketing/growth within high-growth startups or consumer businesses - Experience in managing large budgets and scaling acquisition campaigns - Strong analytical skills, with proficiency in Excel/Sheets; knowledge of SQL is a plus - Expertise in platforms like Google Ads, Meta Ads, Google Analytics, Appsflyer, and attribution tools - Strong problem-solving skills based on first principles, coupled with a sense of ownership and execution ability Good-to-have qualifications include experience in content/media, consumer-tech, or ed-tech sectors, team-building and management experience, and an understanding of retention and lifecycle marketing. If you are curious about Seekho, we encourage you to explore our team and culture page to gain insights into our values, vibrant teams, and what makes working at Seekho a truly rewarding experience.,
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posted 3 weeks ago
experience2 to 6 Yrs
location
Bangalore, Karnataka
skills
  • Troubleshooting
  • Audience Segmentation
  • Campaign Strategies
  • Data Analysis
  • Client Communication
  • DV360
  • Deal Management
  • Optimizations
  • Tech Solutions Development
Job Description
As a DV360 Campaign Manager at Annalect India, you will play a crucial role in managing the day-to-day performance of campaigns on DV360. Your responsibilities will include: - Successfully managing the day-to-day performance of campaigns on DV360. - Being a Deal Management and troubleshooting expert, setting up & investigating inventory sources like private, preferred & other deals in different DSP. - Monitoring and reporting deals in SSP, along with Deal Hygiene and Health checks, and Supply Path Optimization (SPO) regarding clearing price, volume, and technology (DSP/SSP integration). - Ideating successful audience segmentation aimed at reaching a client goal. - Executing optimizations aimed at exceeding KPIs; setting campaign "strategies" like targeting, bidding, platforms, data usage, ideas, and downstream client funnel optimization. - Making compelling arguments based on data and results for more client data access. - Working with the agency team to develop best-in-class solutions based on available tech. - Communicating day-to-day format, screen, and inventory performance to clients and agencies as needed. Qualifications required for this role: - A full-time graduate degree is mandatory. - Minimum 2-4 years of experience in managing programmatic campaigns for large clients. - Hands-on experience using DSPs to build and optimize campaigns across various inventories for large-scale clients, with preferred experience with Google platforms. - General troubleshooting skills and strong attention to detail. - Working knowledge of digital marketing: display, video, social, and marketing analytics. - Proven technical and analytical aptitude, with a curiosity for testing and innovation. - Proficiency in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis. Join Annalect India, an integral part of Annalect Global and Omnicom Group, and be part of a team committed to solving clients" pressing business issues. Let's build this together!,
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posted 1 day ago
experience3 to 7 Yrs
location
Bangalore, Karnataka
skills
  • Demand Generation
  • Digital Marketing
  • Campaign Management
  • Lead Generation
  • Email Marketing
  • Content Marketing
  • Paid Media
  • Social Media Marketing
  • SEO
  • SEM
  • Marketing Automation
  • Salesforce
  • Hubspot
  • Analytical Skills
  • Content Creation
  • Quantitative Analysis
  • Communication Skills
  • Project Management
  • Outreach
  • Lead Nurturing
Job Description
Role Overview: Avathon India is seeking a SDR (Demand Generation Specialist) to develop and drive demand generation and digital marketing programs. This highly visible role will define and execute campaigns across various channels and will play a pivotal role in the growth of Avathon by creating, optimizing, and managing marketing campaigns that attract new qualified leads and convert them. You will be directly responsible for meeting acquisition goals by designing, executing, measuring, and optimizing multi-channel marketing programs. You will work closely with the sales and product teams to improve upon current initiatives and identify new opportunities to build a scalable demand engine built upon awareness, demand, pipeline, and bookings. The ideal candidate is a self-starter that thrives in a fast-paced environment and is able to prioritize based on business goals. Key Responsibilities: - Build lead generation programs using multiple channels including email marketing, content marketing, paid media, social media, web, SEO, SEM, marketing automation - Grow new leads by converting site traffic through calls-to-action, landing pages, lead generation content, and re-marketing - Partner with the SDR team to ensure quality, delivery, proper follow up, and incorporate feedback into different marketing programs - Forecast, track, and report on marketing campaign performance including funnel conversion metrics - Develop account-based marketing programs for large scale accounts in an effort to accelerate enterprise sales cycle - Maintain knowledge of digital marketing best practices and Avathon's products, solutions, customer applications, competitive product differences with a focus on AI technologies Qualifications Required: - Bachelor's degree, preferably in marketing, communications, or related field - 3-5 years of highly analytical experience in B2B acquisition, growth, or demand generation marketing - Experience with Salesforce, Hubspot, Outreach, and/or other similar platforms - Results-oriented with a strong focus on achieving revenue, conversion, sales, and other marketing goals - Ability to use metrics to manage programs and measure success - Proficiency with content creation, email marketing, and lead nurturing - Quantitative analytical experience, strong communication skills, and ability to turn complex concepts into compelling messaging and campaigns - Ability to manage multiple projects simultaneously in a fast-paced environment - Experience partnering with SDRs and sales teams to coordinate, communicate, and deliver marketing programs Additional Company Details: Avathon is revolutionizing industrial AI with a powerful platform that integrates and contextualizes siloed datasets, providing a 360-degree operational view for enhanced decision-making and efficiency. The company offers advanced capabilities like digital twins, natural language processing, normal behavior modeling, and machine vision to create real-time virtual replicas of physical assets, enabling predictive maintenance, performance simulation, and operational optimization. Avathon's AI-driven models provide scalable solutions for anomaly detection, performance forecasting, and asset lifetime extension tailored to the complexities of industrial environments. Avathon offers a high-growth environment where agility, collaboration, and rapid professional growth are the norm, allowing employees to work on AI-driven projects that drive real change across industries and improve lives.,
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posted 2 months ago
experience9 to 13 Yrs
location
Karnataka
skills
  • Data Visualization
  • Data Management
  • Advanced analytics
  • Big Data
  • Machine Learning
  • Google Analytics
  • SQL
  • Excel
  • Clickstream analytics
  • Funnel analytics
  • eCommerce analytics
  • Data visualization
  • reporting tools
  • Digital marketing campaign evaluation
  • Customer journey analysis
  • Search ads platforms
  • AB testing
  • User experience analytics
Job Description
As a Manager for Search Ads and Personalization at Tredence, you will lead large-scale data engineering and analytics programs to deliver impactful results for clients. Your role will involve utilizing expertise in clickstream, Google Analytics, and eCommerce analytics to optimize digital experiences and drive growth. This hands-on leadership position requires technical proficiency in data/analytics and the ability to translate insights into strategic recommendations for senior stakeholders. Key Responsibilities: - Analyze user interactions, navigation behavior, and content engagement across digital platforms using clickstream data. - Identify opportunities for enhancing user engagement and conversion by analyzing Google Analytics and website performance data. - Conduct funnel analytics to pinpoint drop-off points and provide actionable recommendations for improving conversion rates. - Optimize customer journeys, increase sales, and enhance site performance through end-to-end website and eCommerce analytics. - Improve ROI and digital marketing effectiveness by evaluating search ad and campaign performance. - Develop personalized digital experiences based on behavioral insights to enhance user engagement. - Collaborate with marketing, design, and product teams to translate insights into measurable business outcomes and implement actionable improvements. Qualifications: - 9+ years of experience in the Analytics domain with a focus on Digital, Web, and eCommerce Analytics. - Proficiency in clickstream analytics tools, Google Analytics (GA4), and funnel analysis techniques. - Strong foundation in SQL, Excel, data visualization, and reporting tools. - Experience in e-commerce data analysis, digital marketing campaign evaluation, and customer journey analysis. - Knowledge of search ads platforms and performance tracking. - Ability to translate insights into strategic actions for personalization and optimization. - Excellent analytical, problem-solving, and communication skills. Preferred Skills: - Experience with A/B testing and user experience analytics. - Understanding of customer journey mapping and behavior analysis.,
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posted 6 days ago
experience0 to 4 Yrs
location
Karnataka
skills
  • SQL
  • Python
  • BI tools
  • Power BI
  • Tableau
  • LOS
  • LMS
  • Fintech
  • Statistics
  • Mathematics
  • Computer Science
  • Economics
  • NBFC
  • Digital Lending platform
Job Description
As a Performance Analytics professional at KreditBee, you will be responsible for the following key responsibilities: - Develop real-time dashboards and reports to monitor sourcing funnels, and collection efficiency. - Provide deep-dive analysis on key metrics like yield, NPAs, bounce rates, TATs, and approval/rejection ratios. In the Risk & Credit Insights domain, your role will involve: - Working closely with the credit and risk teams to refine underwriting rules using data. - Analyzing borrower profiles to optimize approval rates and minimize delinquencies. - Building early warning systems for identifying at-risk accounts and segments. - Analyzing the impact of product changes on conversion and risk. For Process & Funnel Optimization, you will: - Use funnel data to identify drop-offs and TAT issues in the digital LOS/LMS journey. - Recommend workflow enhancements to improve user experience and reduce operational frictions. In the Advanced Analytics & Modeling area, your tasks will include: - Leveraging alternate data sources (GST, bank statements, bureau data, property valuation) for deeper insights. Qualifications required for this role: - Bachelors/Masters degree in Statistics, Mathematics, Computer Science, Economics, or a similar field. - 0-4 years of analytics experience in lending ideally with a Fintech, NBFC, or Digital Lending platform. - Strong command of SQL and Python for data analysis and modeling. - Experience with BI tools like Power BI, Tableau. - Understanding of LAP-specific metrics (LTV, FOIR, property type impact, delinquency buckets, etc.). - Exposure to LOS/LMS/lending systems. - Strong business acumen, with the ability to convert data into strategy. - Experience working in agile, cross-functional product and tech environments. Good to have skills: - Experience with alternate underwriting data (e.g., GST, bank statement parsing, social data). - Exposure to bureau data analytics (CIBIL, CRIF). - Familiarity with property verification technology, or geolocation-based analysis. Please note that this job description is a general outline of the position's nature and responsibilities. It is subject to change, and additional duties may be assigned as needed. Employment is at-will, allowing either the employee or the employer to terminate the relationship at any time, with or without cause, and with or without notice.,
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posted 1 week ago

Sr. Product Data Analyst

Blackhawk Network
experience5 to 9 Yrs
location
Karnataka
skills
  • Google Analytics
  • Adobe Analytics
  • Tableau
  • Google Tag Manager
  • Data Visualization
  • Customer Journey Mapping
  • Segmentation
  • JavaScript
  • SQLMySQL
  • Segmentio
  • AB Testing
  • CRO Experiments
  • Funnel Analysis
  • Campaign ROI Tracking
  • Attribution Models
  • DOM Debugging
  • eCommerce Platforms
Job Description
As a Senior Product Data Analyst at Blackhawk Network, you will play a critical role in driving the analytics strategy for the Online Commerce Product Line. Your responsibilities will include defining the analytics roadmap, implementing and reporting analytics data, generating insights for optimization, and collaborating with a variety of stakeholders to inform product and business decisions. Key Responsibilities: - Define and own the product analytics roadmap for BHN Online Commerce. - Partner with product managers to brainstorm, research, build hypotheses, and report insights for product decisions. - Lead the instrumentation and ingestion of analytics tags along user journeys. - Debug and validate analytics implementation and data flows. - Create dashboards for new features, experiments, A/B tests, and existing functional areas. - Deliver regular front-end analytics reports to wider stakeholder groups. - Generate insights to identify customer journey gaps, opportunities, and areas for optimization. - Conduct attribution modeling, path analysis, cohort analysis, and CRO experiments to enhance conversion and engagement. - Translate complex data into clear, actionable insights for business and product teams. - Work closely with cross-functional teams to align on KPIs and business outcomes. - Collaborate with data scientists and engineers to improve data pipelines and models. - Present findings and recommendations to technical and non-technical stakeholders effectively. Qualifications: - 5+ years of experience in digital analytics and product data analysis. - Strong expertise in front-end analytics platforms such as Google Analytics (GA4), Adobe Analytics (Omniture), and Adobe suite. - Proficiency in SQL/MySQL with advanced query writing abilities. - Experience with tag management systems like Google Tag Manager and Segment.io. - Ability to design, run, and analyze A/B tests and CRO experiments using tools like VWO, Adobe Target, and Google Optimize. - Strong data visualization skills with Tableau, Looker, Power BI, and Data Studio. - Understanding of customer journey mapping, funnel analysis, campaign ROI tracking, segmentation, and attribution models. - BE/MBA degree preferred. Soft Skills & Core Competencies: - Strong communication and storytelling skills to simplify complex analysis. - Proactive problem solver with a solution-oriented approach. - Excellent stakeholder management and interpersonal skills. - Strong attention to detail with a commitment to data accuracy. - Experience working in global, agile environments with cross-functional teams. Bonus / Nice-to-Have Skills: - Knowledge of JavaScript/DOM debugging for analytics implementation. - Familiarity with server-side tracking, first-party data strategies, and privacy compliance. - Experience with eCommerce platforms and user journey optimization. In this role, you are expected to demonstrate proactiveness, accountability, and a focus on delivering high-quality, well-structured insights and outputs. Timely responses and effective communication across channels will be essential for success in this position.,
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posted 2 months ago
experience5 to 9 Yrs
location
Karnataka
skills
  • Adobe Analytics
  • Tagging
  • Technical specifications
  • Debugging
  • Compliance
  • Regulatory requirements
  • Project management
  • Analytics
  • Digital analytics
  • Implementation Specialist
  • Data capture
  • Adobe Launch
  • Tag management
  • Data layers
  • Conversion funnels
  • KPIs
  • QA practices
  • Adobe Web SDK
  • Customer Journey Analytics
  • Financial journeys analytics
  • AB testing
  • Personalization tools
Job Description
As an Adobe Analytics Tagging & Implementation Consultant, you will play a crucial role in leading tagging strategy and implementation across digital platforms in the Banking (BFSI) sector. Your responsibilities will include collaborating with various teams to define data capture requirements, creating technical specifications, configuring and managing tags in Adobe Launch, ensuring data accuracy, monitoring for discrepancies, and ensuring compliance with data privacy regulations. You will also be responsible for documenting tagging strategies, staying updated on Adobe Experience Cloud capabilities, and leading project management efforts for analytics implementation workstreams. Key Responsibilities: - Collaborate with business, product, compliance, and IT teams to gather measurement requirements and translate them into clear tagging specifications. - Create detailed Technical Specification Documents (TSDs) outlining data layer variables, tagging logic, and success criteria. - Configure and manage tags, rules, events, and variables in Adobe Launch. - Review and validate implemented data layers to ensure alignment with specifications and best practices. - Perform testing and debugging to ensure data accuracy using tools such as Chrome Developer Tools and Adobe Experience Platform Debugger. - Monitor and troubleshoot data discrepancies or tag firing issues, working with cross-functional teams for resolution. - Ensure tagging implementations comply with BFSI-specific data privacy and regulatory requirements. - Document tagging strategies, configurations, and validation processes for internal audits and ongoing optimization. - Stay updated with Adobe Experience Cloud capabilities and lead project management efforts for analytics implementations. Qualifications & Requirements: - 5-7+ years of hands-on experience implementing Adobe Analytics using Adobe Launch/Ensighten/AEP WED SDK. - Strong knowledge of digital analytics concepts such as events, dimensions, segmentation, conversion funnels, and KPIs. - Experience in writing TSDs and working with developers to implement and validate data layers. - Proficiency in debugging tools and browser-based analytics QA practices. - Familiarity with Adobe Web SDK, AEP, and Customer Journey Analytics (preferred). - Excellent analytical thinking, attention to detail, and communication skills. - Bachelor's degree in Information Technology, Computer Science, Marketing Analytics, or a related field. Preferred Skills: - Experience working on analytics for financial journeys. - Familiarity with server-side or hybrid tagging approaches. - Exposure to Adobe Target, A/B testing, and personalization tools. - Adobe Certified Developer/Architect. (Note: This hiring is for a client with 3 rounds of interviews, more details will be shared later.),
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posted 3 weeks ago
experience5 to 9 Yrs
location
Karnataka
skills
  • Marketing Analytics
  • Reporting
  • Optimization
  • Data Analysis
  • Machine Learning
  • B2B Marketing
  • Salesforce
  • Marketo
  • Pardot
  • SQL
  • Python
  • Excel
  • Powerpoint
  • Advanced Tools
  • ABM
  • Adobe Experience
  • AWS Cloud
  • English Communication
  • PowerBI
Job Description
As a Senior Marketing Analyst at Nasdaq Technology, you will be responsible for focusing on Marketing Analytics and Reporting at the Bangalore technology center in India. Your role will involve driving reporting on marketing campaigns for the leadership across the Marketing group, leading optimization efforts, and working with advanced tools to derive insights for marketing managers. Nasdaq is dedicated to revolutionizing markets and embracing new technologies to develop innovative solutions, making it an exciting place for individuals with a genuine desire to deliver top technology solutions to today's markets. **Role Overview:** - Drive reporting on marketing campaigns for leadership within the Marketing group. - Lead optimization efforts across the Marketing function. - Work with advanced tools to derive critical insights for marketing managers. **Key Responsibilities:** - Develop MIS and Reporting solutions while collaborating with teams in Bangalore and other countries. - Utilize MarTech platform to collect performance data for all Marketing activities. - Lead attribution decisions to capture detailed marketing performance data. - Implement A/B testing strategies to optimize Landing pages, Ad assets, and Campaign setup. - Regularly analyze campaign performance data, identifying new opportunities and areas to minimize wastage. - Design PowerBI reports to create engaging storytelling decks for the user group. - Utilize a strong grasp of Excel and Powerpoint to develop decks. **Preferred Qualifications:** - Experience with ABM / B2B marketing technology such as Salesforce, Marketo, Pardot, Adobe Experience. - AWS Cloud Expertise for self-sufficiency and quick delivery. **Minimum Qualifications:** - More than 5 years of demonstrable experience in a fast-paced environment. - Familiarity with Marketing Funnel optimization and platforms like Google and Meta Ads. - Proficiency in SQL and Python. - Excellent communication skills in English and the ability to convey stories from data. - Bachelor of Technology or MBA. Nasdaq is a leading global provider of trading, clearing, exchange technology, listing, information, and public company services, powering over 100 marketplaces in 50 countries with a market value of approximately $12 trillion. We are committed to providing reasonable accommodations for individuals with disabilities during the job application or interview process. Apply now to join our dynamic team at Nasdaq Technology!,
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posted 3 weeks ago
experience2 to 6 Yrs
location
Karnataka
skills
  • Tableau
  • BI tools
  • SQL
  • Python
  • JavaScript
  • HTML
  • CSS
  • data extraction
  • data transformation
  • data analysis
  • Google web data tools
  • web data architecture
  • JavaScriptbased tracking
  • Google Analytics GA4
  • Google Tag Manager GTM
  • Google Data Studio
  • BigQuery
  • user behavior analysis
  • AB testing
  • Conversion Rate Optimization CRO
Job Description
As a Sr. Technical Manager specializing in Web Data & Analytics, your role will involve providing strategic guidance, technical direction, and actionable insights to drive business decisions. You will excel in data implementation best practices, collaborate effectively across teams in a global environment, and possess strong communication and execution skills. **Key Responsibilities:** - Lead and mentor the Web Data & Analytics team, ensuring best practices in data collection, governance, implementation, tracking, and reporting. - Collaborate with stakeholders from Web Development, Data Science, and Marketing Leadership to understand analytics needs. - Define and implement a scalable web data architecture for efficient tracking, tagging, and data collection across analytics and marketing platforms. - Provide hands-on expertise in Google Analytics (GA4), Google Tag Manager (GTM), and JavaScript-based tracking solutions. - Develop and enhance a scalable data layer to facilitate standardized and efficient data transmission across platforms. - Track and analyze user journeys, purchase funnels, monitor key performance indicators (KPIs), and deliver insights on user behavior and site performance. - Continuously improve dashboards and data visualizations using Google Data Studio, Tableau, or other BI tools. - Interpret data trends and provide actionable insights to enable data-driven decision-making. - Manage analytics projects, ensuring timely execution of strategic initiatives. - Stay updated with the latest web analytics trends, privacy regulations (GDPR, CCPA), industry standards, and best practices. - Ensure data integrity, accuracy, and consistency across all analytics platforms and reporting tools. - Provide technical guidance and best practices on Google tools for data collection, tagging, and reporting. - Develop compelling data reports, dashboards, and visualizations with supporting narratives for senior leadership presentations. **Qualifications:** - 10+ years of experience in Web Analytics, with at least 2+ years in a managerial or leadership role. - Strong understanding of digital marketing analytics, attribution modeling, and customer segmentation. - Expertise in web data architecture, tracking strategy development, and data layer design. - Hands-on experience with event-driven tracking, structured data layers, and tagging frameworks. - Proven expertise in Google Analytics (GA4), Google Tag Manager (GTM), and web tracking tools such as Amplitude, Glassbox, or similar technologies. - Familiarity with audience segmentation through Customer Data Platforms (CDPs) or Google Analytics. - Deep understanding of JavaScript, HTML, and CSS, with the ability to debug and troubleshoot tracking issues. - Proficiency in SQL and familiarity with scripting languages such as Python or JavaScript for automation. - Experience managing BigQuery or other marketing databases, including data extraction, transformation, and analysis. - Strong analytical skills in integrating user data from multiple sources, user behavior analysis, and A/B testing. - Ability to generate and present actionable insights that drive Conversion Rate Optimization (CRO). - Excellent communication and presentation skills, with the ability to translate complex data into meaningful business insights. - Strong project management skills, with the ability to manage multiple priorities and deadlines. - Bachelor's degree in Marketing, Computer Science, or a related field. - Advanced certification in GA4 is a plus. Feel free to write to rajeshwari.vh@careerxperts.com to get connected! #HighBarOfEntry,
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posted 3 weeks ago

Google Ads Specialist

Stakque Digital
experience2 to 6 Yrs
location
Karnataka
skills
  • Lead Generation
  • Conversion Tracking
  • Google Tag Manager
  • Google Analytics
  • Keyword Research
  • Audience Segmentation
  • Performance Reporting
  • Google Ads
  • Ecommerce Sales
  • Campaign Optimization
  • Bid Optimization
Job Description
You will be working at Stakque Digital Pvt. Ltd., a performance-driven digital marketing agency that focuses on helping brands achieve growth through data-backed advertising, SEO, and full-funnel marketing strategies. **Role Overview:** As a Google Ads Specialist at Stakque Digital, you will be responsible for planning, creating, and optimizing campaigns across various platforms such as Search, Display, Performance Max, Video (YouTube), Demand Gen, and Shopping (E-commerce). Your main goal will be to drive lead generation and sales conversion campaigns across different industries like education, hospitality, and retail. **Key Responsibilities:** - Plan, create, and optimize campaigns across multiple platforms including Search, Display, Performance Max, Video, Demand Gen, and Shopping. - Execute lead generation and sales conversion campaigns in industries such as education, hospitality, and retail. - Set up and maintain conversion tracking using Google Tag Manager (GTM) and ensure accurate sales attribution. - Implement and analyze data through Google Analytics 4 (GA4) for actionable insights. - Conduct keyword research, ad copy testing, bid optimization, and audience segmentation. - Generate detailed performance reports and continuously improve campaign ROI. **Qualifications Required:** - Minimum 2 years of proven experience managing Google Ads campaigns. - Strong expertise in lead generation and e-commerce performance marketing. - Hands-on knowledge of GTM, GA4, and event/conversion tracking. - Proficiency in Performance Max, Demand Gen, and Video Campaigns. - Excellent analytical and problem-solving skills. - Experience across multiple industries preferred (education, hospitality, retail, etc.). - Google Ads Certification is a plus. If you choose to join Stakque Digital, you will have the opportunity to work with a results-focused team passionate about data and creativity. You will gain exposure to diverse projects and fast-growing industries, receive continuous learning and certification support, earn performance-based incentives, and have career advancement opportunities in a collaborative, transparent, and growth-oriented culture.,
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posted 2 months ago
experience5 to 9 Yrs
location
Karnataka
skills
  • SEO
  • remarketing
  • keyword research
  • technical audits
  • competitor analysis
  • Google Tag Manager
  • attribution modeling
  • marketing automation
  • paid marketing
  • Google Ads
  • Meta Ads
  • funnelbased targeting
  • AB testing
  • landing pages optimization
  • GA4
  • Looker Studio
  • CRO tools
Job Description
As a highly skilled Digital Marketing Manager at Langoor Marketing Transformation in Bangalore, your role involves leading and scaling the SEO and paid marketing efforts. Your passion for optimizing ad performance and enhancing organic search visibility will be crucial for this position. **Key Responsibilities:** - Plan and optimize campaigns across Google Ads (Search, Display, YouTube) and Meta (Facebook/Instagram). - Manage campaign budgets to ensure top-notch ROAS. - Set up remarketing and funnel-based targeting strategies. - Collaborate with creative/content teams for compelling ad copies and visuals. - Run A/B tests on landing pages and creatives to boost conversions. - Own and execute the on-page and off-page SEO strategy. - Conduct in-depth keyword research, technical audits, and competitor analysis. - Work with dev teams to implement SEO fixes and enhancements. - Track performance using tools like Google Search Console, SEMrush, Ahrefs, etc. - Use GA4, Google Tag Manager, Looker Studio, and more to track performance. - Create insightful reports and dashboards to guide business decisions. - Assist with attribution modeling and marketing automation efforts. **Qualifications Required:** - 4-7 years of experience in digital marketing (SEO + performance marketing). - Proven success managing high-budget ad campaigns. - Hands-on experience with tools like Google Ads, Meta Ads, GA4, SEMrush, Ahrefs, and others. - Strong analytical and communication skills. - Experience in e-commerce, SaaS, fintech, or agency environments is a plus. - Bonus if you have knowledge of CRO tools (Hotjar, Optimizely, etc.). If you are ready to make a measurable impact and grow with a dynamic team, we would love to hear from you. Apply now by sending your resume to triveni@langoor.com.,
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posted 3 weeks ago

SEO & SEO Specialist

MYSCHOOLADMISSION
experience1 to 12 Yrs
location
Karnataka
skills
  • SEO
  • SEM
  • Keyword Research
  • Google Analytics
  • Search Engine Optimization
  • Search Engine Marketing
  • HTML
  • Google Ads
  • CMS Platforms
Job Description
You will be working as an SEO & SEM Specialist at MySchoolAdmission, a digital platform aimed at simplifying the school admission process for parents and educational institutions. Your role will involve supporting organic and paid search strategies to boost traffic, leads, and brand visibility in the education sector. Key Responsibilities: - Perform keyword research targeting admission-related queries like "CBSE schools near me" and "nursery admissions 2025". - Optimize school profile pages and admission landing pages for improved search visibility. - Assist in technical SEO audits and on-page enhancements. - Collaborate with the content team to create SEO-friendly blog topics and local school guides. - Monitor rankings and traffic using tools like Google Analytics, Search Console, SEMrush, or Ahrefs. - Assist in setting up and managing Google Ads campaigns for school promotions. - Create and test ad copies for search ads with high conversion rates. - Track campaign performance and recommend optimizations to enhance click-through rates (CTR) and return on investment (ROI). - Manage budgets and bidding strategies under senior digital team guidance. Reporting & Collaboration: - Generate regular reports on SEO/SEM performance, traffic, and conversions. - Collaborate closely with tech, content, and sales teams to ensure marketing alignment. - Stay updated on digital trends within the education and admission sectors. Qualifications: - Bachelor's degree in Marketing, Business, Communications, or related field. - Minimum 1 year of hands-on experience in SEO/SEM. - Familiarity with Google Ads, Google Analytics, and keyword research tools. - Knowledge of basic HTML, CMS platforms (WordPress preferred), and on-page optimization. - Strong communication skills, attention to detail, and a willingness to learn. - Basic understanding of lead generation funnels. - Must be based in Bangalore as this is a full-time onsite position. If you are interested in this opportunity, you can send your updated resume to info@edhr.in. This is a full-time, permanent role based in Bengaluru, Karnataka. Education: - Bachelor's degree (Required) Experience: - SEO & SEM specialist: 1 year (Required) License/Certification: - Fundamentals of digital marketing certification (Required) Location: - Bengaluru, Karnataka (Required),
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posted 2 months ago
experience10 to 14 Yrs
location
Karnataka
skills
  • Sales Operations
  • Program Management
  • Data Analytics
  • Process Optimization
  • Business Analysis
  • Salesforce CRM
Job Description
As a Senior Manager at Palo Alto Networks, you will lead a team to provide support and shared services, focusing on driving key programs, optimizing processes, and enhancing value for internal sellers, partners, and distributors. Your expertise in sales operations and program management will directly contribute to the operational excellence and business growth of the company. - Drive efficiency and process optimization across high-velocity business operations. - Improve Quoting-to-Bill process, Sales Systems utilization, Sales Desk functionality, Partner support mechanisms, Bid Response workflows, and Shared Services engagements. - Develop critical reporting frameworks, dashboards, and scorecards. - Use data analytics to identify trends, predict outcomes, and address operational gaps for continuous improvement. - Architect robust process documentation, standards, and best practices. - Design training programs to ensure consistent adoption of operational procedures. - Cultivate strong partnerships with key stakeholders to drive operational alignment. - Ensure consistent delivery of Service Level Agreements while adhering to compliance requirements. - Identify and implement strategic improvements in operational efficiency. - Collaborate with teams to drive enhanced business performance through data-driven insights. Qualifications: - 10+ years of experience in Business Operations. - Bachelor's degree in Engineering, Economics, Business, Finance, or related field (Master's degree preferred). - Proficiency in Salesforce CRM, data analytics, and Funnel Management Tools. - Strong organizational skills and ability to resolve inefficiencies. - Mission-driven with a team player approach and desire to make an impact. - Hands-on experience in business analysis, data analytics, and statistical modeling. - Previous experience as a business partner to sales and other functional teams. - Excellent communication skills and ability to manage initiatives across cross-functional stakeholders. - Background in Sales Operations/Finance with a strong understanding of sales processes and methodologies.,
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posted 2 months ago
experience3 to 7 Yrs
location
Karnataka
skills
  • Customer Relationship Management
  • User Journeys
  • Campaign Design
  • Optimization
  • Value Propositions
  • Branding
  • Positioning
  • Advocacy
  • Communication
  • ROI Optimization
  • InApp Marketing
  • Digital Media Channels
  • CrossSell
  • Automated Flows
  • CRM Calendar
  • Innovative Campaigns
  • CrossChannel Communication
  • Databacked Insights
  • User Engagement
  • Growth Levers
  • Performance Marketing
  • Internal Reporting Systems
  • Financial Processes
  • Targeted Outreach
  • Events
Job Description
As a CRM & Retention Marketing Manager at Rupicard, a fintech startup in Bengaluru, your primary goal is to drive customer acquisition and optimize Customer Acquisition Cost (CAC). Your role is crucial in expanding the user base and enhancing customer engagement across various digital platforms. To excel in this position, you must have a deep understanding of user journeys, in-app marketing, and customer relationship management on digital media channels. **Key Responsibilities:** - Manage customer relationship management across all touchpoints to enhance engagement, cross-sell new products, and boost revenue. - Create lifecycle journeys and automated flows to maximize conversion rates and customer lifetime value. - Strategize, build, and own the CRM calendar, developing innovative campaigns to drive maximum conversions. - Create cross-channel communication journeys spanning In-App, Push, Direct Messaging, Email & SMS to improve conversions based on performance benchmarks across user cohorts. Another essential aspect of your role will involve overseeing the creation and distribution of high-quality, brand-aligned content across digital platforms such as social media, email, & websites. By developing data-backed insights, you will predict good/bad customer journeys, enhance user engagement, and identify growth levers to maximize LTV. You will collaborate with creative and marketing teams to test strategies and innovations leading to high ROAS creative assets (Video and Audio). Additionally, you will work on campaign design and optimization by creating and handing off creatives supporting performance marketing efforts and refining messaging and value propositions based on customer feedback with the product team. In terms of execution and reporting, you will establish internal reporting systems, validate partner claims, and manage financial processes for seamless operations. Your role will encompass various marketing aspects, from branding and positioning to targeted outreach, strategy, campaigns, advocacy, events, and communication, merging them into user journeys to impact respective product funnels. Furthermore, you will optimize vendor costs and run campaigns with efficient ROI. **Qualifications Required:** - 3-6 years of relevant experience. - Extensive proficiency with Facebook and Google ad tools. - Background in driving growth for fintech or early-stage products. - Effective communication with "Bharat" users is crucial. - Degree from IIT/IIM/ISB/BITS is preferred. - Willingness to work out of the Bellandur office five days a week.,
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