8 Keyword Generation Jobs nearby Kochi

As a Client Success Manager at Outcome Logix, you will champion a client-first approach, ensuring that every action aligns with the success of our clients. Your mission is straightforward: drive meaningful outcomes, remove obstacles, and ensure our clients win every step of the way. About Outcome Logix: Outcome Logix is a born-in-the-cloud, tech-enabled staffing and services company focused on delivering top-tier talent solutions for enterprise-level customers. Recognized as a Tech 50 Award Finalist by the Pittsburgh Technology Council in 2022 and 2025, Outcome Logix is committed to excellence, technology, and disruptive thinking in the talent industry. What Sets Us Apart: Outcome Logix identified a major gap in the staffing industry and chose to take a different path. By investing in building an advanced Applicant Tracking System (ATS) with a fully integrated video interviewing platform, we go beyond keywords, provide high-quality submissions, and save hiring managers time by offering only vetted, competency-aligned candidates. A Tech-Driven Staffing Company: Outcome Logix has a tech-driven approach, utilizing a cutting-edge ATS + video interviewing ecosystem that streamlines the hiring workflow, provides expert-led video interviews, and offers a seamless experience for all stakeholders involved. This tech-enabled foundation gives us a competitive advantage, blending innovative technology with high-touch client service. Why Join Us: At Outcome Logix, you will be part of a fast-growing, forward-thinking company actively reinventing the staffing industry. We move fast, innovate constantly, and create opportunities for our team to grow alongside the company. As a Client Success Manager, your responsibilities include: - Opening new business opportunities with companies where we currently have no relationship through proactive lead generation. - Building and nurturing strong relationships with existing clients, understanding their priorities, and consistently delivering exceptional value. - Marketing approved candidates to new prospects and existing clients, creating opportunities for successful placements. Qualifications Required: - Tech staffing experience is a must - Deep understanding of the industry, talent dynamics, and client needs - Ability to speak confidently about technical roles and candidate capabilities This high-impact position is ideal for someone who excels at the intersection of business development, client success, and talent marketing.,

As a Digital Marketing Specialist at this company based in Edapally (Kochi), your primary role will involve managing PPC campaigns and lead generation campaigns on social media platforms. Your expertise in conducting proper keyword research will be crucial in ensuring the optimal performance of these campaigns. Key Responsibilities: - Manage PPC campaigns effectively - Create and optimize lead generation campaigns on social media - Conduct thorough keyword research to enhance campaign performance Qualifications Required: - 1-2 years of experience in digital marketing, with a preference for experience in PPC campaigns - Good knowledge of PPC campaigns and lead generation strategies on social media platforms Please note that this is a full-time position with an attractive salary package. You will be expected to work in person at the specified location in Edapally (Kochi).,

As a Performance Marketing Specialist, you will be responsible for planning, launching, and scaling high-converting ad campaigns across Google Ads and Meta Ads platforms. Your key responsibilities will include: - Planning, launching, and scaling performance-driven campaigns across Google Ads (Search, Display, Video, Shopping) and Meta Ads (Facebook & Instagram). - Owning the entire campaign lifecycle from strategy and audience research to execution and optimization. - Conducting deep keyword research, audience segmentation, and competitive benchmarking to maximize campaign reach and efficiency. - Writing conversion-focused ad copy and collaborating with designers to deliver thumb-stopping creatives. - Tracking, analyzing, and optimizing key performance metrics such as CTR, CPC, CPA, and ROAS. - Setting up and managing conversion tracking, including GTM, Meta Pixel, custom events, and GA4 goals. - Executing A/B testing on creatives, audiences, and landing pages to fuel continuous improvement. - Staying ahead of platform updates, algorithm changes, and industry trends. - Collaborating across teams (design, content, SEO, development) to align performance marketing with broader business goals. Qualifications required for this role include: - 2+ years of hands-on experience managing Google Ads and Meta Ads campaigns. - Strong command over campaign optimization, audience targeting, and bid strategy. - Certification in Google Ads (Search/Display/Video) and Meta Blueprint is a plus. - Proficiency in Google Analytics, GTM, Meta Events Manager, Looker Studio, or similar analytics tools. - Experience with eCommerce, lead generation, or service-based campaigns. The job type is full-time with a morning shift schedule. The ideal candidate should have a total of 3 years of experience, with at least 2 years specifically in Meta ads. Please note that the work location for this position is in person. As a Performance Marketing Specialist, you will be responsible for planning, launching, and scaling high-converting ad campaigns across Google Ads and Meta Ads platforms. Your key responsibilities will include: - Planning, launching, and scaling performance-driven campaigns across Google Ads (Search, Display, Video, Shopping) and Meta Ads (Facebook & Instagram). - Owning the entire campaign lifecycle from strategy and audience research to execution and optimization. - Conducting deep keyword research, audience segmentation, and competitive benchmarking to maximize campaign reach and efficiency. - Writing conversion-focused ad copy and collaborating with designers to deliver thumb-stopping creatives. - Tracking, analyzing, and optimizing key performance metrics such as CTR, CPC, CPA, and ROAS. - Setting up and managing conversion tracking, including GTM, Meta Pixel, custom events, and GA4 goals. - Executing A/B testing on creatives, audiences, and landing pages to fuel continuous improvement. - Staying ahead of platform updates, algorithm changes, and industry trends. - Collaborating across teams (design, content, SEO, development) to align performance marketing with broader business goals. Qualifications required for this role include: - 2+ years of hands-on experience managing Google Ads and Meta Ads campaigns. - Strong command over campaign optimization, audience targeting, and bid strategy. - Certification in Google Ads (Search/Display/Video) and Meta Blueprint is a plus. - Proficiency in Google Analytics, GTM, Meta Events Manager, Looker Studio, or similar analytics tools. - Experience with eCommerce, lead generation, or service-based campaigns. The job type is full-time with a morning shift schedule. The ideal candidate should have a total of 3 years of experience, with at least 2 years specifically in Meta ads. Please note that the work location for this position is in person.

As a Social Media Team Leader (Organic) at our company, you will lead the YouTube and Instagram organic marketing efforts to drive audience growth, engagement, and organic lead generation through data-driven social media strategies. You will manage a team of Social Media Associates, ensuring content, strategy, and communication align to achieve measurable business growth. **Key Responsibilities:** - **Leadership & Team Management:** - Lead, mentor, and oversee a team of Social Media Associates managing individual channels (YouTube and Instagram). - Define team goals, assign responsibilities, and ensure timely and high-quality execution of campaigns. - Foster a culture of creativity, accountability, and performance excellence within the team. - **Strategy & Execution:** - Develop and implement organic content strategies to grow reach, engagement, and conversions on YouTube and Instagram. - Ensure content aligns with brand voice, marketing objectives, and audience preferences. - Utilize tools such as vidIQ, Google Trends, and Manychat to identify growth opportunities, trending topics, and automation possibilities. - Coordinate with creative, content, and analytics teams to produce engaging video and social content that drives audience interaction and lead generation. - **Organic Lead Generation & Business Growth:** - Drive organic traffic and qualified leads through strategic content planning, SEO-aligned video descriptions, and optimized posting schedules. - Implement effective audience nurturing workflows using tools like Manychat to convert engagement into measurable business outcomes. - Continuously refine strategies to support overall marketing and revenue goals through organic growth initiatives. - **Performance Analysis:** - Monitor, analyze, and report on key performance metrics such as engagement rate, audience growth, watch time, lead conversion, and ROI. - Translate insights into actionable recommendations for content optimization and audience retention. - Stay updated on platform algorithm changes and best practices to maintain a competitive edge. - **Community Engagement:** - Oversee proactive community management across platforms, ensuring timely and brand-consistent interaction with followers. - Cultivate meaningful relationships with audiences to build loyalty and advocacy. **Qualifications & Competencies:** - Proven track record with minimum 2 years in growing and managing an organic social media team. - Demonstrated ability to generate organic leads and contribute to measurable business growth. - Expertise in social media analytics, keyword research, and content performance optimization. - Proficiency with tools including vidIQ, Google Trends, and Manychat. - Strong leadership, communication, and team management skills. - Excellent understanding of audience behavior, storytelling, and platform-specific content trends. - Strategic thinker with an analytical mindset and high attention to detail. Join us in this exciting role where you can make a significant impact on our social media presence and contribute to the overall marketing and business growth objectives.,

As a Social Media & Marketing Manager at our company, you will play a crucial role in enhancing our online presence, driving web traffic, and fostering customer engagement through innovative marketing techniques. Your responsibilities will include: - Creating, editing, and publishing engaging content on social media daily, including text, photos, videos, and news. - Developing and executing social media strategies aligned with business goals. - Monitoring customer interactions, responding to queries promptly, and managing online reviews. - Maintaining brand consistency across all digital platforms. - Coordinating with marketing, sales, and customer service teams for seamless brand representation. - Overseeing social media visuals such as profile pictures, cover photos, and website layouts. - Implementing promotional campaigns, events, contests, and marketing initiatives to boost brand awareness. - Leading generation efforts to increase brand awareness and align with the revenue target of the company. - Developing promotional strategies to align with the company's growth strategy. - Researching and staying updated on social media trends, tools, and audience preferences. - Collaborating with influencers and partners for brand promotions. - Planning and executing marketing events and promotional activities. - Utilizing SEO strategies, keyword research, and Google Analytics for content optimization. Requirements & Skills: - Strong communication and copywriting skills. - Photography and videography expertise. - Proven experience in social media management. - Creative content development skills in text, images, and videos. - Knowledge of SEO, Google Analytics, and keyword research. - Ability to develop and implement marketing strategies. - Strong multitasking and analytical skills. - Familiarity with web design and content management. - Experience in customer relationship management and engagement. If you are passionate about social media, marketing, and brand growth, we would love to hear from you!,

As a Digital Marketing Officer at Sociable Tech Ventures Pvt. Ltd., your mission extends far beyond campaigns. You will work closely with STV's Product and Operations team and directly report to the CSO. You must have a great sense of responsibility, be autonomous, and able to quickly adapt and adjust to changing priorities, all while keeping an eye on critical deadlines. Your responsibilities will include: - Design: Make peoples lives better and drive sustainable growth by reimagining brand, value propositions, products, services, and operating models. - Build: Develop customer-centric business processes and cultures. - Communicate: Create experiences centered on a unique brand purpose that close the gap between brand promise and customer experience. - Run: Optimize marketing and sales, create new marketing operating models designed to help brands drive efficiency and performance. - Finding solutions to complex issues through structured and creative thinking. - Producing monthly reports and KPIs. Qualifications Required: - A minimum of 3 years of digital marketing experience. - Basic Adobe Illustrator/Photoshop Experience. - Writing design briefs. - Copywriting experience. - Experience with advertising and artwork creation. - Experience in FB, Google, Insta, and PPC campaign setup, execution, and management. - Experience in researching and analyzing market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies. - Working within a department's budget to develop cost-effective marketing plans. Your main duties and responsibilities will include: - Executing key campaigns including taking ownership of digital campaigns which includes collateral development and production for all Social Media Platforms. - Managing and updating website content ensuring the website is SEO optimized. - Working closely with influencers and the product team to maximize the success of the brand. - Tracking brand and campaign performance, digital activity, web stats and producing regular reports and presentations as needed. - Website Maintenance/Content rebuild. - Being actively involved in SEO efforts (keyword, image optimization, etc.). - Having strong communication skills by using interpersonal and collaborative skills to bring our core product proposition to life with natural storytelling skills to create product stories. - Working in a fast-moving environment where priorities can change and processes may need to be created from scratch. - Developing & Creating email marketing campaigns to target B2B & B2C consumers. - Ensuring you have an analytical mind and are able to use tools and services to identify content generation ideas. - Negotiating with external suppliers to meet allocated budgets or targets. About Sociable Tech Ventures Pvt. Ltd.: Sociable Tech Ventures Pvt. Ltd. is a technology Start-up that offers platform solutions to customers enabling them to be sociable. They aim to build, own, and operate matchmaking platforms in the social networking and fellowship space that believes in compatibility, sharing of interests, and meeting of minds. The company values its people and culture as paramount to its success. It is an exciting time at SVT as they transition from the ideation stage to the development phase. SVT is a team of fun, fearless, ego-less, values-driven, and collaborative problem-solvers distributed around the world with one goal in mind - success. If you are a motivated team worker who wants to be part of an outstanding team, helping to grow SVT as well as your own career, please apply. Compensation will be based on fitment, and flexible hours, sick/personal days, and a benefits package will be offered after a probation period. Address: Kerala Technology Innovation Zone, Kinfra Hi-Tech Park, HMT Colony, P.O, Kalamassery, Kochi, Kerala 683503, India.,

As a Digital Marketing Lead Specialist (Google lead campaign) based in Kochi, your role will involve planning and managing Google Ads lead generation campaigns targeting Forex traders across various regions including GCC, MENA, EU, and SEA. You will work closely with our content and design team to develop and optimize ad creatives, headlines, and landing page funnels. Ensuring full compliance with advertising policies relevant to financial services and forex trading will be a key part of your responsibilities. Tracking and analyzing campaign performance using Google Ads, GA4, and other analytics tools to maximize ROI will also be essential. Implementing A/B testing strategies to improve CTR, CVR, and cost per lead, as well as conducting keyword research and competitor analysis, will be crucial for success. Collaboration with SEO, sales, and compliance teams to align paid campaigns with broader marketing and regulatory objectives is an integral part of your role. Providing regular performance reports, actionable insights, and strategic recommendations to management will be expected from you. **Key Responsibilities:** - Plan and manage Google Ads lead generation campaigns targeting Forex traders across GCC, MENA, EU, SEA regions. - Develop and optimize ad creatives, headlines, and landing page funnels in coordination with the content and design team. - Ensure full compliance with advertising policies relevant to financial services and forex trading. - Track and analyze campaign performance using Google Ads, GA4, and other analytics tools to maximize ROI. - Implement A/B testing strategies to improve CTR, CVR, and cost per lead. - Conduct keyword research and competitor analysis to ensure optimal bidding strategies. - Collaborate with SEO, sales, and compliance teams to align paid campaigns with broader marketing and regulatory objectives. - Provide regular performance reports, actionable insights, and strategic recommendations to management. **Qualifications Required:** - 3+ years of experience managing Google Ads campaigns, preferably in the Forex, financial services, or fintech sector. - Proven track record of delivering high-converting leads and achieving CPL targets. - Strong knowledge of Google Ads (Search, Display, YouTube) and conversion tracking tools. - Experience working with landing page builders, Google Tag Manager, and CRM integration. - Familiarity with industry regulations and restrictions on financial advertising (e.g., CySEC, FSA, ESMA guidelines). - Google Ads Certification is a plus. - Analytical mindset with strong reporting and data interpretation skills. Please note that the salary offered will be as per industry standards. If you believe you meet the qualifications and are excited about this opportunity, please submit your CV to career@trusttech.in.,

Role Overview: As a Digital Marketing Executive at our company in Ernakulam, you will play a crucial role in developing and implementing effective digital marketing strategies. Your responsibilities will include developing and executing digital marketing strategies to drive brand awareness, lead generation, and customer acquisition. You will be managing and optimizing campaigns on platforms such as Google Ads and Meta Ads (Facebook/Instagram), creating high-quality content for social media, websites, and email campaigns, collaborating with designers and content writers to ensure brand consistency, performing keyword research, optimizing website content, and managing SEO/SEM campaigns, running social media campaigns, and maintaining our company's presence on key platforms, managing all social media accounts including posting, audience engagement, and performance tracking, and ensuring consistent branding and messaging across all platforms. Key Responsibilities: - Developing and executing digital marketing strategies to drive brand awareness, lead generation, and customer acquisition. - Managing and optimizing campaigns on platforms such as Google Ads and Meta Ads (Facebook/Instagram). - Creating high-quality content for social media, websites, and email campaigns. - Collaborating with designers and content writers to ensure brand consistency. - Performing keyword research, optimizing website content, and managing SEO/SEM campaigns. - Running social media campaigns and maintaining our company's presence on key platforms. - Managing all social media accounts, including posting, audience engagement, and performance tracking. - Ensuring consistent branding and messaging across all platforms. Qualifications Required: - Proficiency in Google Analytics, Google Ads, and Meta Ads. - Strong knowledge of SEO, SEM, SMM, and email marketing. - Experience with tools like SEMrush, Ahrefs, and marketing automation platforms. - Familiarity with WordPress or other CMS. - Basic knowledge of HTML/CSS for website and email tweaks. Additional Details: This is a permanent position with the flexibility of working day, morning, or night shifts. If you have a Bachelor's degree, at least 2 years of experience in digital marketing, proficiency in English, and meet the technical and creative skill requirements mentioned above, we encourage you to apply. Please note that the work location is in person.,

As a Lead Digital Marketing professional at QBurst, you will be responsible for driving the internal marketing initiatives across digital channels. Your role will involve owning the strategy, planning, execution, and optimization of campaigns to enhance brand visibility and lead generation. Your expertise in SEM, SEO, and social media management will be crucial, along with your ability to collaborate effectively with various internal stakeholders. **Key Responsibilities:** - Plan and manage SEM campaigns to support brand awareness and lead-generation goals. - Design, execute, and refine comprehensive SEO strategies for improved organic visibility and targeted website traffic. - Optimize the website for search engines and generative AI platforms to ensure QBurst content remains discoverable. - Oversee social media initiatives to maintain consistent brand presence. - Conduct technical SEO audits, identify areas for improvement, and oversee implementation for optimal search engine performance. - Perform advanced keyword research and leverage data-driven insights for content strategies. - Analyze SEO and campaign metrics, translating insights into actionable recommendations. - Prepare performance reports and provide recommendations to stakeholders for informed decision-making. - Lead initiatives independently from concept through execution with minimal supervision. - Collaborate with content, marcom, design, and development teams to align initiatives with broader business goals. - Stay updated with search engine algorithm updates and industry trends to adapt strategies for enhanced performance. **Qualifications Required:** - 6 to 12 years of digital marketing experience with hands-on expertise in SEM, SEO, and social media. - Preferably experience in digital marketing for an IT services or technology consulting company. - Proven track record of driving measurable results in organic traffic growth, search rankings, and lead generation. - Proficiency in major SEO tools and familiarity with Google Ads, GA4, GTM, Looker Studio, and Search Console. - Experience with email marketing tools like HubSpot or SFMC is a plus. - Strong analytical mindset to interpret complex data and derive actionable insights. - Understanding of content marketing and user experience principles to integrate with SEO for engagement and conversions. - Excellent communication, organizational, and multitasking skills. As a Lead Digital Marketing professional at QBurst, you will be part of a dynamic team that values self-motivation, organization, attention to detail, stakeholder management, and independent working capabilities. You will have the opportunity to learn and explore new approaches, tools, and technologies in a collaborative environment.,

As a Meta (Facebook & Instagram) Marketing Specialist, your role involves planning, creating, and managing lead generation campaigns on Meta platforms. You will be responsible for developing engaging ad creatives and copy to attract potential customers. Monitoring campaign performance, optimizing targeting, and managing ad spend for better ROI will also be part of your key responsibilities. Additionally, you will manage dealership social media pages and assist with organic content posting when required. Key Responsibilities: - Plan, create, and manage lead generation campaigns on Meta platforms - Develop engaging ad creatives and copy - Monitor campaign performance and optimize targeting and ad spend - Manage dealership social media pages and assist with organic content posting Qualifications Required: - 0-3 years of experience in digital marketing - Proficiency in Meta (Facebook & Instagram) marketing - Strong analytical skills for analyzing campaign data and providing insights - Knowledge of digital marketing trends, tools, and platform updates In this role, you will also be responsible for Google Ads Management, including creating and managing Google Search, Display, and YouTube ad campaigns. Performing keyword research and ad optimization to improve click-through and conversion rates will be essential for success in this position. Furthermore, you will work closely with the marketing and sales teams to align digital campaigns with dealership goals. Analyzing campaign data, providing insights, and suggesting improvements will be part of your responsibilities. It is crucial to stay updated with digital marketing trends, tools, and platform updates to ensure effective campaign strategies. You will collaborate with the design team for ad creatives and landing page visuals and coordinate with the sales team to ensure leads are followed up promptly and effectively. Additionally, you will support offline marketing events through digital promotions. As a full-time, permanent employee, you will be entitled to benefits such as health insurance and provident fund. The work location for this position is in person.,

As the Digital Marketing Manager at Ayuryoga International Retreat and Research Center, your role will involve strategizing, implementing, and optimizing various digital marketing channels to promote our retreat, clinic services, and research programs. Your primary focus will be on generating qualified leads for international retreats, local clinic appointments, and online courses, establishing Ayuryoga as a trusted global leader in integrated wellness. Key Responsibilities: - Develop and Execute Strategy: Design a comprehensive digital marketing roadmap covering SEO, SEM (PPC), social media, and email marketing to achieve measurable growth targets. - Lead Generation: Manage high-performing paid campaigns targeting key international and local demographics interested in Ayurvedic retreats and holistic health. - Analytics & Reporting: Monitor, analyze, and report on key performance indicators (KPIs) such as website traffic, conversion rates, cost-per-acquisition (CPA), and return on ad spend (ROAS) using Google Analytics. Content & Brand Management: - Content Leadership: Oversee the creation of engaging content that educates audiences on the benefits of Ayurveda, Yoga, and our unique research offerings. - SEO & Web Optimization: Drive visibility through organic search by leading keyword research, on-page SEO, and optimization for local Mauritius searches. - Website & UX: Ensure a world-class user experience, optimal site speed, and clear calls-to-action. - Reputation Management: Actively manage the online reputation, including monitoring and responding to reviews. Social Media & CRM: - Social Engagement: Build and manage a vibrant social media community with a focus on visual storytelling. - Email Marketing: Implement personalized email campaigns for lead nurturing and patient retention. - Cross-Functional Collaboration: Work closely with clinical and retreat operations teams to align marketing efforts with service offerings. Qualifications and Skills: - Education: Bachelors degree in Marketing, Digital Media, or a related field. - Experience: Minimum 3+ years of progressive digital marketing experience, ideally within wellness, tourism, or healthcare sectors. - Technical Proficiency: Expert knowledge of Google Analytics, Google Ads, Meta Ads Manager, and email marketing platforms. - Industry Interest: Strong passion for Ayurveda and Yoga principles preferred. - Core Skills: Analytical skills, creative content oversight, excellent communication in English (French proficiency is a plus). - Soft Skills: Ability to manage projects independently, meet deadlines, and thrive in a dynamic environment. If you are interested in this opportunity, please send your resume to +23058229999. Note: Benefits include cell phone reimbursement. The work location is in person, and the ability to commute or relocate to Thrissur, Kerala, is preferred. Job Type: Permanent,

Role Overview: You will be an experienced and results-driven Digital Marketing Specialist responsible for planning, executing, and optimizing data-driven digital marketing strategies across multiple online platforms. Your expertise in Meta Ads, SEO, and performance-based marketing will play a crucial role in improving brand visibility, engagement, and conversions through innovative digital initiatives. Key Responsibilities: - Plan, develop, and execute integrated digital marketing campaigns across social media, search engines, email, and other digital platforms. - Create, manage, and optimize Meta Ads (Facebook & Instagram Ads), Google Ads, and other paid media campaigns to drive high-quality leads and conversions. - Analyze campaign performance metrics and user engagement data to improve ROI and overall marketing effectiveness. - Conduct keyword research and implement on-page & off-page SEO strategies to boost organic search rankings and drive targeted traffic. - Develop creative and compelling digital content to enhance brand awareness and user engagement. - Monitor website performance using analytics tools and provide actionable insights for UX and conversion rate optimization. - Stay updated with the latest digital marketing trends, ad policies, algorithm changes, and industry best practices. - Collaborate closely with designers, content creators, and cross-functional teams to ensure cohesive and high-performing campaigns. - Utilize marketing automation and CRM tools to nurture leads and streamline communication workflows. - Ensure compliance with digital advertising guidelines, data privacy regulations, and industry standards. Required Qualifications: - Bachelors degree in marketing, digital communications, business, or a related field. - Proven experience in digital marketing with strong proficiency in Meta Ads, SEO, SEM, and performance marketing. - Hands-on experience with analytics platforms such as Google Analytics, Search Console, and Ads Manager. - Strong understanding of social media advertising, email marketing, landing page optimization, and lead generation strategies. - Excellent written and verbal communication skills with the ability to create clear, impactful messaging. - A creative and analytical mindset with the ability to ideate innovative campaign strategies. - Highly organized, detail-oriented, and capable of managing multiple projects in a fast-paced environment. - Strong teamwork and collaboration skills. If you are passionate about digital innovation, performance marketing, and creating meaningful brand impact, we welcome you to apply and be a part of our growth journey.,

As a Google Ads Expert at our company based in Calicut, your primary role will involve planning, executing, and optimizing paid campaigns to drive quality leads and achieve business objectives. Your responsibilities will include: - Planning, creating, and managing Google Ads campaigns across different platforms such as Search, Display, and Video. - Running and optimizing Meta Ads on platforms like Facebook and Instagram to generate leads effectively. - Conducting thorough keyword research, audience targeting, and competitor analysis to enhance campaign performance. - Monitoring daily campaign metrics to ensure ROI-focused optimizations and adjustments. - Setting up conversion tracking, events, and custom audiences for better campaign outcomes. - Compiling performance reports and insights to drive continuous improvement in campaign strategies. - Managing ad budgets efficiently to maximize campaign results. To excel in this role, you should have: - Minimum 2 years of experience in managing Google Ads and Meta Ads campaigns. - A strong grasp of lead generation strategies and tactics. - Proficiency in GA4, Google Tag Manager, and conversion tracking tools. - An analytical mindset with a focus on data-driven decision-making. - The ability to create compelling ad copies and creatives, potentially collaborating with the design team when necessary. This is a full-time position that requires you to work in person at our office in Calicut, Kerala. Kindly ensure you have your own Laptop to fulfill the job requirements effectively.,

As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing lead generation campaigns on Google Ads and Meta Ads (Facebook & Instagram). Your key responsibilities will include: - Conducting keyword research, audience targeting, and campaign optimization to drive quality student leads. - Tracking, measuring, and reporting campaign performance regularly to ensure high ROI. - Collaborating with the sales and counseling teams to improve lead quality and conversion rates. - Staying updated on the latest tools, trends, and strategies in performance marketing. To qualify for this role, you must have: - Diploma in digital marketing. - Minimum 1 year of experience in digital marketing with a proven track record in lead generation campaigns (Google Ads & Meta Ads). - Strong analytical skills with experience in campaign monitoring tools such as Google Analytics and Meta Business Suite. - Prior experience in the education/overseas consultancy industry is preferred. - Result-oriented mindset. This is a full-time position located in person.,

As a Social Media Strategist cum Technical Content Writer for the website, you will play a crucial role in managing the online presence and developing compelling content. Your responsibilities will involve a mix of content creation, social media strategy development, and ensuring brand consistency. Key Responsibilities: - Research industry-related topics from various sources to create accurate and engaging content. - Write, edit, and proofread high-quality content for websites, blogs, social media, email campaigns, and marketing materials. - Develop and execute social media strategies to enhance engagement, brand visibility, and lead generation. - Create and manage content calendars for website and social media platforms. - Optimize content for SEO by utilizing keyword research, metadata, and best practices. - Collaborate with marketing, design, and product teams to maintain cohesive messaging. - Monitor website and social media performance using tools like Google Analytics and SEMrush. - Stay updated on digital trends and industry best practices to enhance content strategy. - Ensure all content aligns with brand tone, voice, and legal/ethical standards. Required Knowledge: - Strong understanding of digital content writing and content marketing principles. - Knowledge of SEO best practices and optimization techniques. - Familiarity with content management systems (CMS) like WordPress. - Understanding of social media algorithms and engagement strategies. Skills: - Excellent written and verbal communication skills with a storytelling flair. - Proficiency in editing, proofreading, and adapting content for clarity and tone. - Ability to use SEO tools, analytics platforms, and content tools effectively. - Capability to create content in various formats for different platforms. - Familiarity with design tools like Canva (basic graphic design skills are a plus). Abilities: - Adaptable writing style suitable for diverse audiences and platforms. - Strong research skills to simplify technical concepts into user-friendly content. - Capacity to manage multiple projects independently under tight deadlines. - Creative thinking with excellent organizational and strategic planning abilities. Behaviours: - Detail-oriented and committed to delivering high-quality, original content. - Proactive, innovative, and willing to take initiative in planning and execution. - Open to feedback and collaborative in approach. - Maintains consistency in brand messaging and integrity across all platforms. Qualifications: - Bachelor's Degree in English Literature, Journalism, Mass Communication, Media Studies, Marketing, Public Relations, or a related field. - Additional certifications in Content Writing, SEO or Digital Marketing, Creative Writing, Copywriting are advantageous. - Master's Degree in relevant disciplines (optional). (Optional) If you are interested in technical writing, having additional certifications in this area would be beneficial for the role. As a Social Media Strategist cum Technical Content Writer for the website, you will play a crucial role in managing the online presence and developing compelling content. Your responsibilities will involve a mix of content creation, social media strategy development, and ensuring brand consistency. Key Responsibilities: - Research industry-related topics from various sources to create accurate and engaging content. - Write, edit, and proofread high-quality content for websites, blogs, social media, email campaigns, and marketing materials. - Develop and execute social media strategies to enhance engagement, brand visibility, and lead generation. - Create and manage content calendars for website and social media platforms. - Optimize content for SEO by utilizing keyword research, metadata, and best practices. - Collaborate with marketing, design, and product teams to maintain cohesive messaging. - Monitor website and social media performance using tools like Google Analytics and SEMrush. - Stay updated on digital trends and industry best practices to enhance content strategy. - Ensure all content aligns with brand tone, voice, and legal/ethical standards. Required Knowledge: - Strong understanding of digital content writing and content marketing principles. - Knowledge of SEO best practices and optimization techniques. - Familiarity with content management systems (CMS) like WordPress. - Understanding of social media algorithms and engagement strategies. Skills: - Excellent written and verbal communication skills with a storytelling flair. - Proficiency in editing, proofreading, and adapting content for clarity and tone. - Ability to use SEO tools, analytics platforms, and content tools effectively. - Capability to create content in various formats for different platforms. - Familiarity with design tools like Canva (basic graphic design skills are a plus). Abilities: - Adaptable writing style suitable for diverse audiences and platforms. - Strong research skills to simplif