1 Optimizely Jobs nearby Madurai

As a Subscription Growth & Retention Manager for our Sportstech Live App, you will lead the performance and lifecycle strategy to increase user conversion, enhance app engagement, and reduce churn. Collaboration with product, marketing, data, and design teams is essential to optimize the user journey effectively. Your key responsibilities will include: - Increasing trial-to-paid and visitor-to-subscriber conversion through data-driven testing and messaging. - Developing and managing onboarding experiences to drive user activation and habit formation. - Analyzing user behavior, identifying churn risk, and implementing proactive retention strategies. - Conducting A/B and multivariate tests across app flows, pricing, messaging, and CRM. - Launching and overseeing multi-channel lifecycle campaigns (email, in-app, push notifications). - Owning and reporting on key performance indicators (KPIs) such as conversion rate, churn, LTV, renewal, and win-back. - Collaborating cross-functionally with Product, Creative, Data, and Customer Success teams. - Supporting App Store Optimization (ASO) efforts to increase app visibility and downloads. - Monitoring industry trends and benchmarking competitors in the fitness and health tech sectors. Qualifications required: - 4+ years of experience in subscription growth, lifecycle marketing, CRM, or digital product optimization. - Strong grasp of user behavior, conversion funnels, and retention metrics. - Experience with A/B testing platforms such as Firebase, Amplitude, or Optimizely. - Proficient analytical skills using SQL, Excel, or BI tools to derive actionable insights. - Familiarity with lifecycle platforms like Braze, Iterable, Leanplum, or similar. - Experience in freemium or trial-to-paid subscription business models. - Excellent written and verbal communication skills to ensure alignment across teams and effectively communicate campaign outcomes and product enhancements. Preferred skills that would be considered a bonus include: - Background in fitness, wellness, or mobile apps. - Strong eye for UX/UI and design collaboration. - Understanding of gamification, habit loops, or loyalty program design. - Experience working across international markets and managing localization workflows. This is a full-time position located in Madurai and Bangalore with health insurance benefits.,

As a UX Researcher in the Ecommerce Analytics & Testing team, your role will involve focusing on data analysis and user testing initiatives to optimize the customer journey on our ecommerce platform. Your responsibilities will include: - Designing and executing A/B tests - Transforming complex data sets into actionable insights for stakeholders - Developing testing frameworks and methodologies to evaluate user experience - Analyzing user behavior patterns and identifying opportunities for improvement - Collaborating with product managers to define research objectives and success metrics - Presenting findings and recommendations to cross-functional teams - Creating and maintaining research documentation and testing protocols - Monitoring and reporting on key user experience metrics Qualifications required for this role include: - Bachelor's degree in Human-Computer Interaction, Psychology, Statistics, or a related field - 4+ years of experience in UX research, preferably in ecommerce - Strong background in quantitative research methods and statistical analysis - Proficiency in research tools and analytics platforms such as Google Analytics and Optimizely - Excellent data visualization and presentation skills - Strong project management and organizational abilities Preferred qualifications: - Master's degree in a related field - Experience with SQL and data manipulation - Familiarity with ecommerce platforms and metrics Required skills: Technical Skills: - Statistical analysis and hypothesis testing - User testing methodologies - Data visualization - Research tool proficiency - Basic understanding of web technologies Soft Skills: - Strong analytical thinking - Excellent communication skills - Problem-solving ability - Attention to detail - Cross-functional collaboration If you are interested in this role and possess the necessary skill sets, please send your profile to vthulasiram@ashleyfurnitureindia.com with the following mandatory details: - Total experience - UX Research experience - A/B Testing experience - Develop testing framework experience - SQL & Data manipulation experience - Current CTC - Expected CTC - Notice Period - Are you fine with 5 Days work from office mode - Job location is Chennai: Are you ok ,

Job Title: Digital Marketing Specialist Location: Anna Nagar , Chennai Job Type: Full-time Department: Marketing Reports to: Marketing Manager/Director Job Overview: We are looking for a talented Digital Marketing Specialist to join our team and drive our online presence. You will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services. The ideal candidate will be well-versed in various digital marketing channels, including SEO, SEM, social media, email marketing, and content strategy. Key Responsibilities: Digital Marketing Strategy: Develop and execute digital marketing campaigns across various platforms (social media, search engines, display ads, email, etc.) Optimize digital marketing strategies based on data insights to ensure ROI. Collaborate with the marketing team to align digital initiatives with broader brand goals and objectives. Search Engine Optimization (SEO): Perform keyword research and analysis to optimize web content. Enhance on-page SEO (meta descriptions, title tags, etc.) for organic growth. Monitor website performance and use analytics tools (e.g., Google Analytics) to track and report on key SEO metrics. Social Media Marketing: Create and manage content across social media channels (Facebook, Instagram, Twitter, LinkedIn, etc.). Monitor social media trends and engage with followers. Develop social media ad campaigns, including budgeting, A/B testing, and analytics reporting. Email Marketing: Design, execute, and optimize email marketing campaigns (newsletters, product announcements, etc.). Segment email lists and create personalized messaging to maximize engagement. Track open rates, click-through rates, and other key email performance metrics. Pay-Per-Click (PPC) Campaigns: Manage Google Ads, Facebook Ads, and other PPC platforms to drive paid traffic to the website. Conduct keyword research and manage ad bidding strategies to maximize ROI. Content Creation & Management: Write and edit compelling content for websites, blogs, landing pages, and social media posts. Work with design teams to create visually engaging digital content (banners, ads, graphics, etc.). Analytics & Reporting: Use tools like Google Analytics, SEMrush, and social media insights to measure and report on the effectiveness of campaigns. Create monthly/quarterly reports to track campaign performance and adjust strategies as needed. Branding & User Experience: Ensure consistency in messaging and branding across all digital platforms. Improve website UX/UI in collaboration with the web development team to enhance user engagement and conversion rates. Skills & Qualifications: Education: Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience). Experience: 2-5 years of experience in digital marketing or a related field. SEO/SEM Expertise: Knowledge of on-page and off-page SEO practices, Google Ads, and paid social ads. Content Creation: Strong writing, editing, and content creation skills. Social Media Management: Proficient in managing and creating content for various social media platforms. Email Marketing: Experience with email platforms like Mailchimp, HubSpot, or similar. Analytical Tools: Proficient with Google Analytics, SEMrush, Ahrefs, and social media insights. Creative & Design Skills: Experience with basic graphic design tools (e.g., Canva, Adobe Photoshop, or Illustrator) is a plus. Communication Skills: Excellent verbal and written communication skills. Project Management: Strong organizational and multitasking skills. Desirable Skills: Familiarity with A/B testing tools (e.g., Optimizely, Google Optimize). Experience with marketing automation tools (e.g., Marketo, HubSpot). Google Analytics and Google Ads certifications are a plus. Personal Attributes: Creative Thinker: Able to develop innovative digital marketing campaigns. Detail-Oriented: Strong attention to detail to ensure campaigns are executed flawlessly. Team Player: Willing to collaborate with various teams across the organization. Adaptability: Quick to adapt to new digital trends and tools. Results-Driven: Passionate about achieving measurable results and improving campaign performance.

As a Frontend Developer, you will be responsible for developing responsive and accessible web pages using HTML5, CSS3, JavaScript, and modern frontend frameworks. Your key responsibilities will include: - Developing responsive and accessible web pages using HTML5, CSS3, JavaScript, and modern frontend frameworks. - Working with Optimizely CMS/DXP to implement custom frontend components, templates, and personalization features. - Collaborating with backend developers, designers, and stakeholders to deliver high-quality digital experiences. - Optimizing frontend performance, SEO, and accessibility. - Customizing and extending Optimizely blocks and templates. - Participating in code reviews, sprint planning, and agile ceremonies. - Ensuring cross-browser compatibility and responsive design standards are met. - Integrating with APIs and third-party tools (e.g., analytics, A/B testing, personalization). Qualifications and Experience required for this role: - 2+ years of frontend development experience in a CMS environment, preferably with Optimizely. - Proficiency in HTML5, CSS3/SASS, JavaScript, and jQuery. - Experience with frontend frameworks/libraries like React, Vue.js, or Angular (depending on implementation). - Strong understanding of Optimizely CMS templates, blocks, and view rendering. - Familiarity with Optimizely DXP, Content Delivery API, and personalization features. - Knowledge of version control systems (Git), CI/CD pipelines, and Agile/Scrum workflows. - Strong debugging and troubleshooting skills. - Good understanding of performance optimization techniques. - Experience with headless CMS implementations using Optimizely Content Delivery API. - Familiarity with Optimizely Commerce Cloud (for B2B/B2C ecommerce sites). - Knowledge of TypeScript, Webpack, and RESTful APIs. - Experience integrating A/B testing or personalization tools (e.g., Optimizely Experimentation, Google Optimize). - Optimizely certifications (Developer, Commerce, etc.) are a plus.,

As a Solution Architect for Optimizely (formerly Episerver), you are responsible for designing and overseeing the implementation of scalable, high-performance digital solutions using the Optimizely DXP (Digital Experience Platform). This involves working with its CMS, Commerce, Personalization, and Experimentation modules. - Design and oversee implementation of scalable digital solutions - Utilize Optimizely DXP for CMS, Commerce, Personalization, and Experimentation modules Qualification Required: - Strong experience in designing and implementing digital solutions - Proficiency in utilizing Optimizely DXP - Knowledge of CMS, Commerce, Personalization, and Experimentation modules (Note: No additional details of the company were provided in the job description),