Google ads specialist

Job Description

As a Google Ads Specialist at our company, your role will involve managing and optimizing paid search campaigns for our 10 brand stores on Shopify. You will be part of a team that aims to maximize performance, with the potential for one of the specialists to transition into a leadership position. If you have a strong background in Google Ads, PPC strategy, performance marketing, and conversion optimization for e-commerce, we are excited to consider you for this opportunity.

**Key Responsibilities:**
- Plan, execute, and optimize Google Ads campaigns (Search, Shopping, Display, Performance Max) for multiple Shopify stores.
- Analyze campaign data and continuously improve Return on Advertising Spend (ROAS) through testing and optimization.
- Implement retargeting, audience segmentation, and bid strategies to maximize performance.
- Collaborate with content and design teams to enhance ad creatives and landing pages.
- Monitor and report on key metrics such as Click-Through Rate (CTR), Cost Per Click (CPC), ROAS, and conversions, adjusting campaigns accordingly.
- Stay updated on Google Ads best practices, algorithm changes, and e-commerce trends.

**Requirements:**
- Proven experience in managing Google Ads campaigns for e-commerce brands, with preference given to those with Shopify experience.
- Strong analytical skills with expertise in Google Analytics, Google Tag Manager, and Google Merchant Center.
- Ability to scale and optimize campaigns for high Return on Investment (ROI).
- Experience with A/B testing, landing page optimization, and performance marketing.
- Knowledge of SEO and conversion rate optimization (CRO) is beneficial.

If you decide to join us, you will be part of a high-performing team working on multi-brand e-commerce campaigns across various markets. There is also the potential for career growth, with one of the new hires being selected to lead the team based on performance. We offer a competitive salary along with performance-based incentives in a fast-paced, results-driven environment that provides opportunities for international placements.,