{"id":80003,"date":"2025-01-08T17:02:01","date_gmt":"2025-01-09T01:02:01","guid":{"rendered":"https:\/\/www.singular.net\/?p=80003"},"modified":"2026-06-18T01:45:56","modified_gmt":"2026-06-18T09:45:56","slug":"scaling-games","status":"publish","type":"post","link":"https:\/\/www.singular.net\/blog\/scaling-games\/","title":{"rendered":"Scaling games beyond 1 million players: 6 challenges"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">How do you scale your mobile game beyond 1 million players?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Anyone can start a game or an app and get a certain amount of growth. But scaling is hard: you need to find more players, sure, but you also need to expand beyond your initial niche. You probably have to start paying attention to what your competitors are doing. And you\u2019ll learn a lot from new players that will impact how you want your game mechanics and monetization to function.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">In this episode of Growth Masterminds, we chat with Sven Jurgens, an independent mobile games consultant, about the challenges and strategies for scaling mobile games beyond 1 million players.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">We chat about 6 core challenges when scaling:<\/p>\r\n<ol class=\"wp-block-list\">\r\n\r\n\r\n<li>Creative<\/li>\r\n<li>Ad partners<\/li>\r\n\r\n\r\n\r\n<li>Cash flow<\/li>\r\n\r\n\r\n\r\n<li>Monetization<\/li>\r\n\r\n\r\n\r\n<li>Tools and tech stack<\/li>\r\n\r\n\r\n\r\n<li>Automation<\/li>\r\n<\/ol>\r\n<!-- \/wp:post-content -->\r\n\r\n<!-- wp:heading -->\r\n<h2 id=\"h-scaling-mobile-games-6-core-challenges\" class=\"wp-block-heading\">Scaling mobile games: 6 core challenges<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Jurgens has spent over 60M euros on ads in his career. He\u2019s now an independent mobile games consultant, but was previously head of performance marketing at LanguageTool, Marketing Lead at Tivola Games, and User Acquisition Lead at AppLike.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Hit play and keep scrolling:<\/p>\r\n<p><iframe title=\"Scaling mobile games beyond 1 million players: 6 challenges\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OsXe5qQHYw0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph \/-->\r\n\r\n<!-- wp:heading -->\r\n<h2 id=\"h-core-scaling-challenges\" class=\"wp-block-heading\">Core scaling challenges<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>To scale well, you\u2019ll need to meet and beat hundreds of small and giant challenges. Here are 6 of the most challenging for marketers in particular \u2026<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 id=\"h-scaling-games-challenge-1-creative-iteration\" class=\"wp-block-heading\">Scaling games challenge 1: creative iteration<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Assuming you\u2019ve achieved product-market fit, retention is sane, and monetization is working, you\u2019re going to start scaling marketing. And that means scaling creative.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Which brings new challenges.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<blockquote>\r\n<p>\u201c\u200aCreatives are the bread and butter of growing, right?\u201d says Jurgens. \u201cSo what you usually do is copy\/paste what the competitors are doing.\u201d<\/p>\r\n<\/blockquote>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>That\u2019s a bit of a problem. Yes, you want to know what your competitors are doing. And yes, you can save a lot of money in creative testing if you spy on others to find out what\u2019s working and what\u2019s not (hint: creatives that they\u2019re running for weeks, months, or even longer are probably working).<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>But when you\u2019re scaling mobile games, you also need to start developing your own style, your own creative, your own messaging, your own unique identity. If the word \u201cbrand\u201d smells bad by association with big old traditional marketers, call it your game\u2019s persona, or identity, or reputation.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Just doing the old copy-paste thing might get you from A to B, but it\u2019s probably not going to help you scale to the big leagues.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Why?<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>You\u2019re fighting ad blindness.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<blockquote>\r\n<p>\u201c\u200aThe user that you show that ad to in your Instagram feed or Facebook feed, whatever feed \u2026 they see that a second time, third time, fourth five, et cetera, et cetera,\u201d Jurgens says. \u201cSo for them it&#8217;s not new anymore.\u201d<\/p>\r\n<\/blockquote>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>That means you\u2019ll burn through audiences faster. And get less in return for your ad dollars. And invest less in your long-term growth.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 id=\"h-scaling-games-challenge-2-ad-partners\" class=\"wp-block-heading\">Scaling games challenge 2: ad partners<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>When you start marketing your new game, you probably will just use 1 partner and 1 channel. Maybe a couple, but not 10. And probably not even 5.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>There\u2019s at least 3 that you can kick off with to start, Jurgens says:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<blockquote>\r\n<p>\u201c\u200aI would always start simple \u2026 start with the very basics: Facebook, Google, TikTok \u2026 so that&#8217;s a starting point.\u201d<\/p>\r\n<\/blockquote>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>You instantly have audiences in the billions on each of these platforms, so you\u2019ve got some runway here. But you may want to choose a SDK network, maybe a programmatic partner at some point. Caution: take your time. Let your operation build and grow naturally.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<blockquote>\r\n<p>\u201c\u200aPeople want too many things too early, honestly,\u201d says Jurgens \u201cSo usually they say, \u2018Hey, cool, I have maybe $100K of spend \u2026 here are my seven networks. No, it&#8217;s too much.\u201d<\/p>\r\n<\/blockquote>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>One place to consider looking when it is time: <a href=\"https:\/\/www.singular.net\/blog\/rewarded-ad\/\" data-wpel-link=\"internal\" rel=\"follow noopener\">rewarded ad networks<\/a>, which are doing very well these days \u2026<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 id=\"h-scaling-games-challenge-3-cash-flow\" class=\"wp-block-heading\">Scaling games challenge 3: cash flow<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The goal is to establish a flywheel of growth that speeds up as you go:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\r\n<li>Invest $100K<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>Get $150K<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>Invest $150K<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>Get $225K<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>And so on \u2026<\/li>\r\n<!-- \/wp:list-item --><\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>But the kicker is the payback period.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Cash is fairly easy to get, Jurgens says, assuming your core mechanics are solidly in place. The challenge: more users and bigger marketing scale can change things in unpredictable ways.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>But the core challenge is retention:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>\u201c\u200aWhat you want to have is these stacked cohorts, right?\u201d says Jurgens. \u201cYou throw people in and they grow, grow, grow, grow, grow over time. And then, of course, there&#8217;s a dying cohort and a churn curve in there. But you want to have that as small as possible, so usually it&#8217;s about building a product that&#8217;s not losing money: that&#8217;s the challenge.\u201d<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 id=\"h-scaling-games-challenge-4-monetization\" class=\"wp-block-heading\">Scaling games challenge 4: Monetization<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>You\u2019ve obviously figured monetization out at a certain level, because you\u2019re at the scaling stage right now. But the thing is \u2026 things change.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>\u201c\u200aThe more players you have, the more data you have, right?\u201d says Jurgens. \u201cSo when you just start out, it&#8217;s an assumption \u2026 it&#8217;s the best bet. Maybe it could be like an ad placement, it could be monetization, it could be the difficulty curve of your game \u2026 it&#8217;s an assumption. And the more time you give to your product, the more people you generate and have in your product, the more data you can generate in the app. And what&#8217;s then changing is you do what works.\u201d<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>For example:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\r\n<li>You learn a level is too hard<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>A feature leads to churn<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>A player upgrade isn\u2019t driving the monetization you hoped it would<\/li>\r\n<!-- \/wp:list-item --><\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>And all of that leads to product challenges to ensure that your monetization at least stays as stable as possible when you scale players, or even improves on a per-player basis.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 id=\"h-scaling-games-challenge-5-tools-amp-tech-stack\" class=\"wp-block-heading\">Scaling games challenge 5: tools &amp; tech stack<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>If you start with 1 ad partner, you may not think you need an MMP. As you add more, however, it becomes obvious that you do.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The same is true with all your marketing and data tools: start simple and grow.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<blockquote>\r\n<p>\u201c\u200aStart as simple as possible, right?\u201d says Jurgens. \u201cSo it could be like your research tool, maybe you don&#8217;t have the money for that: then do that manually. It could be like your competition analysis \u2026 your analytics tool. There&#8217;s always a cheaper solution, an open source solution that can do the trick for you.\u201d<\/p>\r\n<\/blockquote>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>(Good time to point out, perhaps, that <a href=\"https:\/\/app.singular.net\/react\/freesignup\/#\/react\/signup\/\/\" data-wpel-link=\"external\" rel=\"external noopener\">Singular has a completely free tier<\/a>.)<\/p>\r\n<p>Try it out!<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 id=\"h-scaling-games-challenge-6-automation\" class=\"wp-block-heading\">Scaling games challenge 6: automation<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>We all do the crappy busy work that takes up 2 or 3 hours that could otherwise be spent making strategic choices. Or to actually use the data that we\u2019ve painstakingly accumulated to make smarter decisions.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>So automation is your friend as you start to scale.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<blockquote>\r\n<p>\u201c\u200aAutomate the boring stuff away,\u201d says Jurgens. \u201c\u200aThis is literally just sitting somewhere and look at the data process that you do, and you will be amazed how many stupid things there are. How many times do you iterate on some CSV upload ads through some tool? Or do some comma versus dot notation change, right?\u201d<\/p>\r\n<\/blockquote>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Jurgens taught himself a little programming to make that happen, but you could probably get ChatGPT to do some of it. Or a team member with a few spare moments, or a gig worker who can code.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>\u201c\u200aThese small tools, they can \u2026 save a lot of time,\u201d Jurgens says.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 id=\"h-more-on-scaling-from-zero-to-hero\" class=\"wp-block-heading\">More on scaling from zero to hero<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Interested in reading, listening, or watching more on scaling mobile games? Check out these resources:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul class=\"wp-block-list\">\r\n<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\r\n<li><a href=\"https:\/\/www.singular.net\/blog\/first-million-users\/\" data-wpel-link=\"internal\" rel=\"follow noopener\">Your first million users: how to rock the cold start, with Hannah Parvaz<\/a><\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li><a href=\"https:\/\/www.singular.net\/blog\/scale-influencer-marketing\/\" data-wpel-link=\"internal\" rel=\"follow noopener\">How to scale influencer marketing: 10 key tips<\/a><\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li><a href=\"https:\/\/www.singular.net\/blog\/ltv-forecasting\/\" data-wpel-link=\"internal\" rel=\"follow noopener\">How LTV forecasting can help you scale your mobile game 10X faster<\/a><\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item --><\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n<ul class=\"wp-block-list\"><!-- \/wp:list-item --><\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>If you want to go to the next level, though, check out this miniseries we just put together:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\r\n<li><a href=\"https:\/\/www.singular.net\/blog\/hacking-mobile-games-growth\/\" data-wpel-link=\"internal\" rel=\"follow noopener\">Hacking mobile games growth: the ultimate Growth Masterminds miniseries<\/a><\/li>\r\n<!-- \/wp:list-item --><\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>It\u2019s 5 sessions with 10 experts on:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\r\n<li>Mastering creative<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>Navigating iOS measurement<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>Channel diversification<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>Retargeting<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>Monetization<\/li>\r\n<!-- \/wp:list-item --><\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading -->\r\n<h2 id=\"h-and-there-s-much-more-in-the-full-podcast\" class=\"wp-block-heading\">And \u2026 there\u2019s much more in the full podcast<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>As usual, there\u2019s much more in the full podcast. Check out <a href=\"https:\/\/www.singular.net\/growth-masterminds-podcast\/\" data-wpel-link=\"internal\" rel=\"follow noopener\">Growth Masterminds<\/a> wherever you get audio podcasts, or <a href=\"https:\/\/www.youtube.com\/channel\/UCoQy_scRUm5ihTx8FE4Pqhg?sub_confirmation=1\" target=\"_blank\" rel=\"noopener external\" data-wpel-link=\"external\">subscribe to our YouTube<\/a> to watch them there.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Here\u2019s what you can expect:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\r\n<li>00:00 Introduction to Growth Masterminds<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>01:37 Journey into Growth Marketing<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>03:55 Challenges of Scaling: Creative Strategies<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>09:20 Ad Partners and Scaling<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>11:39 Financial Challenges in Scaling<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>13:52 Monetization and Data Utilization<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>15:39 Tools and Automation in Scaling<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>18:23 Automate the Boring Stuff<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>19:04 Building Small Tools for Efficiency<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>20:37 Competitor Analysis Strategies<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>25:04 Getting Smarter About Data<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>28:53 Winning Strategies and Trends<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>32:55 Reviving Old School Marketing<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>35:35 Conclusion and Final Thoughts<\/li>\r\n<!-- \/wp:list-item --><\/ul>\r\n<!-- \/wp:list -->","protected":false},"excerpt":{"rendered":"<p>How do you scale your mobile game beyond 1 million players? Anyone can start a game or an app and get a certain amount of growth. But scaling is hard: you need to find more players, sure, but you also need to expand beyond your initial niche. You probably have&#8230;  <a href=\"https:\/\/www.singular.net\/blog\/scaling-games\/\" class=\"more-link\" title=\"Read Scaling games beyond 1 million players: 6 challenges\" data-wpel-link=\"internal\" rel=\"noopener follow\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"page-templates\/blog-template.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[5349,5352,7,5333,5357,5363,5328],"class_list":["post-80003","post","type-post","status-publish","format-standard","hentry","category-ad-monetization","category-analytics","category-blog","category-gaming","category-growth","category-podcast","category-startup"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>6 challenges in scaling games beyond 1 million players<\/title>\n<meta name=\"description\" content=\"When you&#039;re scaling games to 1M+ users, here are 6 challenges that you&#039;ll need to overcome. And some clues on how to do so ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.singular.net\/blog\/scaling-games\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scaling games beyond 1 million players: 6 challenges\" \/>\n<meta property=\"og:description\" content=\"How do you scale your mobile game beyond 1 million players? Anyone can start a game or an app and get a certain amount of growth. 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