An Intro to Design thinking

An Intro to Design thinking

• 1.
  Good morning
• 2.
  DESIGN THINKING What is Andhow do we use it to solve problems
• 3.
  DESIGN THINKING What is Designthinking is a philosophy & a set of tools to solve problems creatively. It focuses on human cantered side of creative problem solving It consists of 5 steps 1. Empathise 2. Define 3. Ideate 4. Prototype 5. Test
• 4.
  Empathise This involves consultingexperts to find out more about the area of concern through observing, engaging and empathizing with people to understand their experiences and motivations, as well as immersing yourself in the physical environment so you can gain a deeper personal understanding of the issues involved. Understanding the people you are designing the product for What is their problem, pain points & motivations? Understanding their environment & asking how questions User Interviews User Personas
• 5.
  Define During the Definestage, you put together the information you have created and gathered during the Empathise stage. This is where you will analyse your observations and synthesise them in order to define the core problems that you and your team have identified up to this point. You should seek to define the problem as a problem statement in a human-centred manner. What are the users needs? What are their problems & challenges What are the insights we can use? User Persona Mapping Define the problem statement in a human cantered manner
• 6.
  Ideate Team members canstart to "think outside the box" to identify new solutions to the problem statement you’ve created, and you can start to look for alternative ways of viewing the problem. Idea sessions are typically used to stimulate free thinking and to expand the problem space. It is important to get as many ideas or problem solutions as possible at the beginning of the Ideation phase. Brainstorming
• 7.
  Prototype This is anexperimental phase, and the aim is to identify the best possible solution for each of the problems identified during the first three stages. The solutions are implemented within the prototypes, and, one by one, they are investigated and either accepted, improved and re- examined, or rejected on the basis of the users’ experiences. User journey maps User flow Information architecture Wireframing
• 8.
  Test Designers rigorously testthe complete product using the best solutions identified during the prototyping phase. User testing Testing is an iterative process Results generated during the testing phase are often used to redefine one or more problems based on how people think, behave & feel Alterations and refinements are made in order to rule out problem solutions and derive as deep an understanding of the product and its users
• 10.
  Questions & Discussion