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Customer Conversations
The document discusses strategies for effective customer conversations, emphasizing the importance of asking specific questions about customers' lives rather than focusing on concepts. It warns against common pitfalls like using scripts and prioritizing business over listening. The text encourages commitments in various forms and suggests conducting multiple customer conversations to gather meaningful insights.
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Customer Conversations
- 1.
- 2.
- 3. What would youlike to be more sure of?
- 4.
- 5. Customer Development Gahet gesprek aan WORKSHOP INTRACTO
- 6. Dear mom, Don’tyou think I’m great? Love, Your son
- 7. It’s not justyour mom People want to be helpful, more than being honest.
- 8. How can weget facts?
- 9. How can weget facts? - Talk about their life, not your concept
- 10. How can weget facts? - Talk about their life, not your concept - Ask about specifics,
- 11. How can weget facts? - Talk about their life, not your concept - Ask about specifics, from the past
- 12. How can weget facts? Anything future related is worthless as we cannot predict the future with certainty.
- 14. Do you thinkthis is a good idea?
- 15. Do you thinkthis is a good idea?
- 16. How do youcurrently deal with this?
- 17. How do youcurrently deal with this?
- 18. When does this happen?
- 19. When does this happen?
- 20. Would you buya product that would solve this?
- 21. Would you buya product that would solve this?
- 22. Please show mehow you do this?
- 23. Please show mehow you do this?
- 24. Can you talkme through the last time that you experienced this?
- 25. Can you talkme through the last time that you experienced this?
- 26. How much wouldyou pay for this?
- 27. How much wouldyou pay for this?
- 28. How much doesthis currently cost you?
- 29. How much doesthis currently cost you?
- 32. How do wedo this as casual as possible?
- 33. Scene of thecustomer
- 34. Start with softball[easy to handle] questions
- 35. How do youscrew it up?
- 36. How do youscrew it up? - Use a script or survey instead of topics
- 37. How do youscrew it up? - Use a script or survey instead of topics - Talk about your business, instead of listening
- 38. How do youscrew it up? - Use a script or survey instead of topics - Talk about your business, instead of listening - Try to sell, instead of learn
- 39.
- 40. Good or bad conversation?
- 41. “That’s so cool.I love it!”
- 42. “That’s so cool.I love it!”
- 43. “There are acouple of people I can introduce you to, when you’re ready.”
- 44. “There are acouple of people I can introduce you to, when you’re ready.”
- 45. “What are thenext steps?”
- 46. “What are thenext steps?”
- 47. “Looks great, letme know when it launches.”
- 48. “Looks great, letme know when it launches.”
- 49. “Can I buythe prototype?”
- 50. “Can I buythe prototype?”
- 51. “When can youcome back and talk to the rest of the team?”
- 52. “When can youcome back and talk to the rest of the team?”
- 53.
- 54. Commitments - Time[next meeting, taking part in trial]
- 55. Commitments - Time[next meeting, taking part in trial] - Reputation risk [introduction to peers]
- 56. Commitments - Time[next meeting, taking part in trial] - Reputation risk [introduction to peers] - Cash [letter of intent, deposit, pre-order or sale]
- 57.
- 58. Go and do - Set topics - Arrange transport - Do at least 5 to 10 Customer Conversations - Port Arthur or Kaubamajakas or find a place - Be back at 15:45
- 59. StartupFoundation.co Join thenetwork of founders that share their progress and help each other forward