The Customer Empathy Map

The Customer Empathy Map

• 1.
  Business Model Generation: CustomerEmpathy Map Business Model Generation Meetup Cambridge, MA August 7, 2012 @bennettsikes @bitfaker @briangladstein
• 2.
  let’s review
• 3.
  businessmodelgeneration.com
• 4.
  customer empathy and segments
• 5.
  why segment?
• 6.
  offering customer experience promotion pricing
• 7.
  the customer empathymap •  Build a persona for each segment •  Use that persona to provide value •  Build a relationship with your customer
• 8.
  let’s try!
• 9.
  now it getsfun •  Pick a company •  Use multiple segments if group too large •  Fill out a customer empathy map •  When you are done… the real challenge…
• 10.
  thank you! @briangladstein @bennettsikes @bitfaker