Demand forecasting aims to understand and predict consumer demand for goods. Accurately forecasting demand is important for efficient supply chain management. Errors in demand forecasting can lead to lost sales from underestimating demand or excess inventory from overestimating demand. Various statistical and machine learning techniques can be used to model consumer demand patterns and generate forecasts, including time series analysis, neural networks, and data mining algorithms. Proper data preparation is critical for generating accurate demand forecast models.