This document discusses denotation and connotation in word choice and meaning. It begins by defining denotation as the literal or dictionary meaning of a word, while connotation refers to the implied meanings and associations that add attitude or tone. Words can have positive, negative, or neutral connotations. Examples are given of words with different denotative and connotative meanings. Readers are encouraged to consider both denotation and connotation when analyzing words and how writers use specific word choice to convey attitude. A chart is provided for readers to identify the denotative and connotative meanings of sample words.