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Evangelism Strategy
The document provides guidance on developing an annual evangelism strategy for a church. It recommends beginning with prayer and preparation, then understanding the church's purpose and prioritizing evangelism. The key elements of a strategy are outlined as evangelistic prayer, personal evangelism training, events/activities, ministry/servanthood evangelism, visitation/follow-up, and leadership development. Goals should be set for these areas and needs assessed to implement the strategy. Regular evaluation allows improving the strategy annually to effectively reach the community for Christ.
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Evangelism Strategy
- 1. DEVELOPING AN ANNUALEVANGELISM STRATEGY CONGRATULATIONS ON BECOMING THE EVANGELISIM COMMITTEE OF YOUR CHURCH. • This Guide Is Designed To Assist In Determining The Elements Of An Annual Evangelism Strategy.
- 2. Use This GuideIn Meetings With Staff, Church Leaders And Church Family. PREPARATION … Before beginning, to gain a good foundation upon which to develop your strategy, read the articles available from the NAMB: 1. The Pastor's Role In Evangelism 2. Ground Rules For Effective Evangelism 3. How To Plan An Intentional Evangelism Strategy 4. How To Plan A Personal Evangelism Commitment Sunday
- 3. How To PlanA Personal Evangelism Commitment Sunday In A Recent Survey 54% of SBC Churches Indicated That They Had No Intentional Evangelism Plans. Over 20,000 SBC churches do not have an intentional strategy to reach their community or culture for Christ! “IF YOU FAIL TO PLAN…YOU PLAN TO FAIL” This is especially true when it comes to churches and ministries. DO YOU KNOW WHERE YOU ARE GOING?
- 4. WITHOUT A PLANFOR EVANGELISM…… Leadership doesn’t know what direction the church is going. Church members are unclear about what they are to do. The community around you suffers because of the lack of intentional planning of evangelism.
- 5. Everyone wants toknow: “WHERE ARE WE GOING?” “WHERE THERE IS NO VISION, THE PEOPLE PERISH.” (Prov. 29:18) Let this great passage from Proverbs serve to remind us of the importance of vision.
- 6. What Is YourVision For What God Would Like To Do In Your Church In The Area Of Evangelism? IS A LACK OF PLANNING PREVENTING YOUR CHURCH FROM REACHING ITS POTENTIAL?
- 7. WHERE ARE YOULEADING YOUR CHURCH? Does your church Do you know where make a difference in you are heading? your community? Is it relevant? What could happen in your church if there were a strategic plan for evangelizing your community?
- 8. WHAT IS ASTRATEGY? A careful plan or method, the art of devising or employing plans toward a goal. Webster’s Dictionary: a strategy for evangelism has to do ultimately with devising and employing plans to reach people for Christ.
- 9. THE ELEMENTS OFEVANGELISM STRATEGIES 1. Evangelistic Prayer 2. Personal Evangelism Training 3. Evangelistic Events/Activities 4. Ministry / Servanthood Evangelism 5. Visitation / Follow-up 6. Leadership Development
- 10. 1. EVANGELISTIC PRAYER… Everything that we Always have prayer The focus of this do in ministry should at the foundation area of evangelism begin with and be and core of what is to mobilize people bathed in prayer. you do! to pray for non- believers around them (prayer walking, praying evangelistically, etc.)
- 11. 2. PERSONAL EVANGELISM… This focus is upon equipping believers in sharing their faith.
- 12. 3. EVANGELISTIC EVENTS& ACTIVITIES … This focus is to plan events directed at reaching non- believers (block parties, revivals, etc.)
- 13. 4. MINISTRY/SERVANTHOOD EVANGELISM… The focus of this area is to build relational bridges through ministry over which you intentionally share the gospel.
- 14. 5. VISITATION/FOLLOW-UP … This is one of the most important, but often the most neglected of all church processes. It is the responsibility of the local church to follow-up on new believers and to seek to assimilate and incorporate them into the life and ministry of the church.
- 15. 6. LEADERSHIP DEVELOPMENT This focus is to strengthen and develop leaders through evangelism training and activities.
- 16. BENEFITS OF EMPLOYINGANY EVANGELISM STRATEGY LOST ARE SAVED BELIEVERS BECOME PRODUCTIVE FOCUS IS MAINTAINED MOMENTUM IS SUSTAINED
- 17. A. MAINTAIN FOCUS: It is easy to get distracted with so many good things that we fail to focus on the MOST IMPORTANT Thing. To maintain FOCUS, remember that the Main thing is to keep the MAIN thing the MAIN THING! WHAT IS THE MAIN THING?
- 18. TO SUSTAIN MOMENTUM: As you move toward evangelism, the spirit of reaching lost people is contagious and caught by those around you. Our natural inclination is not to move toward evangelism but away from it. One of the purposes of developing an evangelism strategy is to keep the priority of evangelism in the forefront. So, What Steps Must Be Taken To Develop An Evangelism Strategy?
- 19. THE FIRST STEP- PRAY Ongoing fervent praying is imperative for the effective implementation of any evangelism strategy. Commitment to prayer connects us with the heart of God and His passion motivates us to fulfill the great commission.
- 20. THE FIRST STEP- PRAY Get alone with God seek His will in concentrated prayer Ask Him what he would have you do personally. Ask Him to give you a renewed sense of urgency to reach the lost Recommit to be a personal soul-winner Ask Him to give you a fresh vision to reach your community for Christ.
- 21. STEP TWO -UNDERSTAND YOUR PURPOSE WHY DOES YOUR CHURCH EXIST? Is it relevant in meeting the needs of your community? What is really important to your church? What is really important to God? What does God want to see happen? What does your church really value?
- 22. STEP TWO -UNDERSTAND YOUR PURPOSE How we answer these questions will reveal our current level of evangelistic commitment and areas we need to strengthen.
- 23. STEP TWO -UNDERSTAND YOUR PURPOSE Use surveys to gain insight and to evaluate your current evangelistic situation and readiness… • Church Evangelism Survey • Church Membership Survey
- 24. STEP THREE -PRIORITIZE EVANGELISM On your church calendar In your church budget With your church leaders Among your church staff Evangelism must be the heart of all that a church is about.
- 25. STEP FOUR -DETERMINE EVANGELISTIC TRAINING, EVENTS AND MINISTRIES TO BE IMPLEMENTED. Research Other Evangelistic Churches Decide On The Events / Ministries / Approaches That Best Fit Your Culture And Context. Begin The Implementation Process.
- 26. ASK WHAT NEEDSTO BE DONE? Decide what you will do to reach your community for Christ. On the Evangelism Planner, you will find dozens of activities and events that you can use to design your yearly strategy.
- 27. Plans Alone WillNot Produce Results. They must be implemented with great attention to detail. Print out and use the "Community Needs Assessment" to gain an understanding of the real needs of your community.
- 28. STEP FIVE -SET GOALS FOR EVANGELISTIC TRAININGS, EVENTS AND MINISTRIES GOALS SHOULD BE: •Challenging •Measurable •Achievable
- 29. SET GOALS FOREVANGELISTIC TRAININGS, EVENTS AND MINISTRIES Work with church leaders to determine goals and timelines. Be prepared to make adjustments when needed Goals are for the future. They represent the “not yet.” They serve as bridges between “now” and “then.”
- 30. SET GOALS FOREVANGELISTIC TRAININGS, EVENTS AND MINISTRIES Start your planning with goals in mind! Use the goal-setting and evaluation guides below with your key leaders. Decide what goals you would like to see reached in your church or ministry in the area of evangelism and then do the planning “backwards.”
- 31. STEP SIX -DETERMINETHE NEEDS Leadershi Training Budget Facility Materials p needs needs needs needs & equipment needs
- 32. DETERMINE THE NEEDS As you begin developing your goals and objectives, you must meet various needs in order to achieve them. No doubt, you will need trained and effective leaders. You may need budget allocation or facility space.
- 33. DETERMINE THE NEEDS There will be evangelistic materials that will be necessary for distribution or equipment needs, such as a sound system for a block party. Think through each evangelistic activity or event that you are planning to make sure that the needs are covered.
- 34. DETERMINE THE NEEDS As you assess your needs you may want to consider your approach to making visitors feel welcomed. Many churches do not have a strategy to ensure each visitor will be made to feel welcome, have questions answered, learn about the church's ministries and want to come back. While most churches consider themselves to be friendly places, the truth is they are, but only to fellow members.
- 35. STEP SEVEN -SELECT AND CALENDAR THE DATES Don’t calendar church-wide evangelistic events too close together Make sure church-wide evangelistic events are church-wide. Major church-wide evangelistic events must have priority over all other ministry activities on the calendar
- 36. PRIORITIZE DATES Protect major church-wide evangelistic emphases from other If evangelism is going to be a activities or events that may hinder priority in your church or ministry, involvement or potential. then it must be reflected on the • STEP EIGHT - EMPOWER AND calendar. ENCOURAGE
- 37. IF YOUR CHURCHIS GOING TO CONTINUE TO GROW YOU MUST: Enlist new leaders to Equip them to serve serve Empower them to serve
- 38. EFFECTIVE DELEGATION Whenyou delegate, prayerfully consider each person and each role. It is important to delegate “authority” and to give your support and encouragement. Make sure the person understands not only the “how” but also the “why.” This is probably the most important question! Communicate the job requirements and your expectations clearly. Always give recognition for effort and a job well-done!
- 39. ATTITUDES THAT HINDERDELEGATION: I’ll lose control I can do it better They won’t do it the way I like it It will take too long to explain
- 40. DELEGATION IS GOD'SPLAN Those who fail to delegate Many pastors or church greatly hinder what God wants leaders fail to delegate to do in and through the church responsibility to others. or ministry. God has blessed His church with talented and spiritually By raising up leaders and gifted individuals who can do a delegating responsibility, you remarkable job for the Lord if greatly expand the sphere and enlisted, trained and scope of your ministry. empowered.
- 41. HOW TO SUCCESSFULLYEMPOWER AND DELEGATE Determine the need or opportunity Select the right person to lead Give training, support and authority Delegate the “what” more than the “how” Communicate clearly Give recognition privately and publicly When you delegate, prayerfully consider each person and each role. It is important to delegate “authority” and to give your support and encouragement. Make sure the person understands not only the “how” but also the “why.” This is probably the most important question! Communicate the job requirements and your expectations clearly. Always give recognition for effort and a job well-done! STEP NINE EVALUATE Did we reach our goals? What needs to be improved? What needs to be eliminated? What needs to be adjusted?
- 42. WATCH AND CORRECT As you have been engaged in your strategy, make sure that you keep a watch upon what is taking place. Are there areas that need adjustment or mid- course corrections? Have we reached our goals? If not, what do we need to change? Evaluation will greatly assist you in future planning. STEP TEN - DO IT ALL AGAIN AND DO IT BETTER!
- 43. EVANGELISM IS NOTJUST A ONE-YEAR ACTIVITY. It is the very life-blood of the church. Consistently make evangelism a priority in your church or ministry every year. Learn from past mistakes and victories as you prayerfully make your plans and set your goals to reach your world for Christ!