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State of Mobile Education
The document discusses the state of the e-learning and mobile learning markets, highlighting that in 2012, the e-learning industry in Germany generated significant revenue, with a high adoption rate by companies. Mobile learning is also becoming prominent, with 77% of German companies utilizing it, although not all students have adopted it extensively. The document includes forecasts on the growth of the global mobile education market and trends in educational app downloads.
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State of Mobile Education
- 1. The State of E-‐ & Mobile-‐Learning #Market Data #Trends #e-‐Learning #Mobile Learning www.freedactics.com
- 2. 2 e-‐Learning „ learning, facilitated and supported by the use of informaAon and communicaAons technology..”
- 3. 3 How is it adopted? Some Market Data from Germany in 2012 523 Mio Revenue of e-‐Learning industry 58% of people spend 10$ or more on e-‐Learning 92% of companies use e-‐ or blended Learning http://de.statista.com/statistik/studie/id/14006/dokument/e-learning--statista-dossier/
- 4. ƼSo in2012 it was already well adopted!
- 5. ƼBut mhh,what about mobile?
- 6. 6 It’s eaAng the world 0 2,000 4,000 6,000 8,000 Population Adults Literate Adults Mobile Smartphones PCs Tablets 2014 2017 The World in 2017 in millions (forecast base) http://www.slideshare.net/bge20/2013-11-mobile-eating-the-world
- 7. 7 Mobile technology creates a new context of usage. The most important paUern is to be “always-‐on”. Ahonen
- 8. 8 77 % of Companies in Germany use mobile Learning already. http://de.statista.com/statistik/studie/id/14006/dokument/e-learning--statista-dossier/
- 9. 9 are User created Contents Content Sharing and Social Networking are important paUerns in mobile media usage…… Share of User Created Content exceeds http://www.kpcb.com/blog/2014-internet-trends
- 10. 10 … and so they are for Mobile Learning. Many Companies use Social Networking for EducaAonal Purposes.
- 11. ƼAnd whatabout end-users?
- 12. 12 We conducted some Market Research and found out, that ….. Ƅ ƄƄƄ ƄƄ ƄƄƄ Ƅ ƄƄƄ ƄƄ ƄƄƄ Ƅ ƄƄƄ ƄƄ ƄƄƄ Ƅ ƄƄƄ ƄƄ ƄƄƄ 90 % of Students use Smartphones … and they use it extensively 30% use Mobile Learning Well, mobile Learning is not so adopted yet… Online Survey
- 13. ƼBut mobileEducation is about to take off….
- 14. 14 Global mobile educaAon market volume from 2011 to 2020 in billion U.S. dollar. (forecast) 0 10 20 30 40 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 http://www.statista.com/statistics/273960/global-mobile-education-market-volume/
- 15. 15 Compound annual growth rate of free and paid educaAon app downloads worldwide from 2012 to 2017 in percent…. 0 60 120 180 240 Free Paid 178188 180 239 Educational Average http://www.statista.com/statistics/273971/cagr-of-free-and-paid-education-app-downloads-worldwide/
- 16. 16 Compound annual growth rate of the fastest-‐growing e-‐learning segments worldwide from 2012 to 2017 in percent 0 12 1/2 25 37 1/2 50 Language Corporate e-Learning Serious Gaming Social / Communities 41.1 29.9 23 2020 http://www.statista.com/statistics/273946/cagr-of-the-fastest-growing-e-learning-segments-worldwide/
- 17. facebook facebook.com /yourcompany twi1er twitter.com /yourcompany linkleidn linkledin.com/yourcompany mail infoyour. /yourcompany dribble dribble.com/yourcompany skype skype.com /yourcompany THANK YOU FOUR WHATHING Danke!
- 18. 18 Contact us on www.freedacAcs.com support@freedacAcs.com