Student Guide_BBT2008.pdf

Student Guide_BBT2008.pdf

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  1 | Pa g e TEMASEK POLYTECNIC SCHOOL OF BUSINESS E-Commerce & Digital Marketing BBT2008 AY2022/2023 Oct Semester STUDENT GUIDE CONTENTS Page 1. Subject Overview 2. Learning and Teaching Methods 3. The Teaching Team 4. Assessment Structure 5. Lesson Schedule 6. Learning Resources 2 2 3 4 - 5 6 7
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  BBT2008 E-Commerce &Digital Marketing 2 | P a g e 1. WHAT IS THIS SUBJECT ABOUT? This subject focuses on how companies adopt both business strategies and technologies to conduct business online. It will address the trends, ethical, social and legal Issues in E-Commerce. It will also focus on digital marketing strategies to achieve marketing goals. It aims to equip the students with the knowledge and skills to: • Identify business and technology issues related to E-Commerce; • Apply the concepts and practices of digital and social media marketing; and • Develop E-Commerce solutions using an appropriate E- Commerce platform. 2. HOW WILL THIS SUBJECT BE CONDUCTED? Tutorial Students will be introduced to the different topics through a variety of lesson materials and learning activities like quizzes, case studies, group discussions and sharing. Hands-on Through hands-on practical lessons/exercises, students will be equipped to use software tools to do E-Commerce. Online Learning Online teaching methods such as videos, online forums and quizzes will be used to expand students’ learning horizon where appropriate.
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  BBT2008 E-Commerce &Digital Marketing 3 | P a g e 3. YOUR FACILITATOR Mr. Louis Chin Zhi Guang Office: BS26-06-01 Message via MS Teams Mr. Tan Teck Chye Office: BS26-06-01 Message via MS Teams Ms. Goh Siau Yin Office: BS26-06-01 Message via MS Teams Mr. Jonathan Lee Office: BS26-06-01 Message via MS Teams Ms. Serene Chng Office: BS26-06-01 Tel: 6780 6263 Message via MS Teams
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  BBT2008 E-Commerce &Digital Marketing 4 | P a g e 4. ASSESSMENT STRUCTURE This subject is 100% coursework based. Component Weightage Submission Deadline Website Creation Project (Individual) 35 2 Dec 2022 Digital Marketing Project (Group) 30 5 Feb 2023 Online Assessment (Individual) 25 Ongoing during tutorial Class Participation 10 Ongoing throughout sem Total 100% 4.1 Website Creation Project (Individual - 35%) Refer LMS details to be released in LMS. Study guide will be updated after it is released. 4.2 Digital Marketing Project (Group – 30%) Refer LMS details to be released in LMS. Study guide will be updated after it is released. 4.3 Online Assessment (25%) In each week tutorial, there will be online activities to complete, you are to submit these activities by the end of each tutorial to score for these activities. This will make up 15% of the component marks. Students who are absent without valid reason will not be allowed to attempt. In week 14, you will need to complete an open book online quiz according to the stipulated deadline. This will constitute 10% of the component marks.
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  BBT2008 E-Commerce &Digital Marketing 5 | P a g e 4.4 Class Participation (10%) All assessment must be submitted on time. There will be penalty for late submission. Class Participation Assessment Marks Overall assessment is based on the combination of the following criteria: • How regular is the attendance for tutorial/lab sessions • Punctuality for tutorial/lab sessions • Attitude, participation, and preparedness during tutorial sessions • Contributions in during class activities Good 8 to 10 Fair 5 to 7 Poor 0 to 5 Late Submission Penalty Less than or equal to 24 hours after deadline 10% of maximum marks More than 24 hrs to less than or equal to 48 hrs after deadline 20% of maximum marks After 48 hours Will not be marked – XF
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  6 | Pa g e 5. LESSON SCHEDULE
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  7 | Pa g e 6. LEARNING RESOURCES Reference Text: You will have to log in using TP username and password via the link below: https://tp-library.idm.oclc.org/login?url=https://resolver.vitalsource.com Before you can click on the textbook link below: Chaffey, D., Hemphill, T., & Edmundson-Bird, D. (2019). Digital Business (7th ed.). Pearson International Content. https://bookshelf.vitalsource.com/books/9781292193359 Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing (7th ed.). Pearson International Content. https://bookshelf.vitalsource.com/books/9781292241586