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Using the Web Arms Race to your advantage - sell more via a better site :)
The document provides practical tips for online selling and marketing, emphasizing the importance of attracting, converting, and retaining customers through effective use of tools like Pinterest and SEO strategies. It suggests building trust by showcasing credentials and engaging users with clear calls to action. The primary message is to continuously adapt and improve online strategies while leveraging existing platforms and tracking performance.
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Using the Web Arms Race to your advantage - sell more via a better site :)
- 1. Selling & tellingonline
- 2.
- 3. Practical tips &takeaways
- 4. It used tobe a lot easier
- 5. Now it’s agod-damn arms race!
- 6. Choose those withmaximum benefit
- 7. Keeping things simpleis fine
- 8. Let someone elsedo the legwork
- 9. Use arms raceto OUR advantage
- 10. 1. Choose the“right” things to do ? ?
- 11. 2. Use the“right” tools to support it ? ?
- 12.
- 13.
- 14.
- 15. Search under “solotravel”
- 16. Search under “Bestin Ireland?”
- 17.
- 18. Web has alwaysbeen about fashion
- 19. Attract ? Convert ? Retain
- 20. ? ?
- 21. Not a monologueany longer
- 22.
- 23. ? ?
- 24. Also called “ContentMarketing” PS - Google loves it
- 25. YOUR challenge isto maximise return from limited time & budget…
- 26. Attract ? Convert ? Retain
- 27. Facebook, then Twitter,then Pinterest Pinterest audience … 70% are women (24-50) Pinterest traffic … up to 30 site views from 1 pinner Pinterest value … $180 per order
- 28. How to engagevia Pinterest? Make a Pin friendly website with great imagery (incl. $) Engage on Pinterest, e.g. “Pin it to Win it”. Activate via other networks, e.g. Facebook & Twitter.
- 29. SEO … Googlewants you to do this Make sure you have keyword descriptive <title> tags. Make sure META DESCRIPTION is on all pages (& unique). Use keyword heavy H1s & H2s. Get linked to with right text “Best wedding hats in Ireland”
- 30. Use Google Trendsto track best terms to use
- 31. Use SEOMoz (freefor 14 days)
- 32. Adwords … lotsof space available “Low cost - High use” terms are surprisingly profitable. Be specific “hats weddings tralee kerry” Try alternatives to see what works best.
- 33. Use keywords toolto choose best ad targets
- 34. Attract ? Convert ? Retain
- 35. Build trust …show your bona-fides If you are accredited, say it. If you have an award, flaunt it. If you are #1 in anything, show it.
- 36. Use words toencourage action Promise a reward for effort. Get visitors to act immediately. Try different words from time to time (A/B test).
- 37. Attract ? Convert ? Retain
- 38. Close the loop Incentiviseusers to connect via Social Networks. Ask them for their email (they will give it). Overall - keep chatting & keep listening.
- 39. The top toolsyou need
- 40. Create a newGoogle user for all your online activity
- 41. Track the qualityof your website using Webmaster tools…
- 42.
- 43. Track how visitorsengage with your site using Google Analytics…
- 44.
- 45. Track what’s beingsaid about you using Google Alerts…
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- 49. You’re never “done”& never “perfect”
- 50. Keep talking &keep tweaking
- 51. Forget about the“next big thing”
- 52. Attract ? Convert ? Retain
- 53. Go raibh maithagaibh