So What Makes You An Expert? Better Have an Answer!

So What Makes You An Expert? Better Have an Answer!

• 1.
  Doug Fenichel, APR* In-HousePublic Relations Sept. 16, 2013 *One of the things that makes me an expert!
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  So, what makesyou an expert? • Please answer the following questions: 1. Are you an expert? 2. What makes you an expert? 3. What makes you different from other area Realtors? 4. Why should I list my home with you?
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  So, what makesyou an expert? • President, lead strategist and writer, head janitor of In-House Public Relations • 10 years as public relations director for K. Hovnanian Homes • Outside public relations counsel for Coldwell Banker corporate • In public relations since 1983 • Former reporter and editor • Accredited by the Universal Accreditation Board • Past President, Public Relations Society of America – New Jersey Chapter • Adjunct Professor – Fairleigh Dickenson University • Associate Member – North Central New Jersey Association of Realtors • Associate Member - Community Builders and Remodelers Association • Firefighter and paramedic • All-around nice guy
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  So, what makesyou an expert? • Definition: • “(1) very skillful; having much training and knowledge in some special field…a person who is very skillful and highly trained and informed in some special field.” Webster’s New World College Dictionary – 4th Edition
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  So, what makesyou an expert? • Definition: • 10,000-hour rule • Outliers – Malcolm Gladwell • Or maybe not • Talent • Technology • Information • Who cares anyway?
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  So, what makesyou an expert? You should! 5 Reasons Why: • People trust and listen to experts • People will want to work with you. • Other experts (and talented almost experts) will want to network with you. • Media, educators and others will want to talk with you. • Improves your personal brand
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  So, what makesyou an expert? • Let’s look at your answers 1. Are you an expert? 2. What makes you an expert? 3. What makes you different from other area Realtors? 4. Why should I list my home with you?
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  So, what makesyou an expert? • What makes you different? • Do you have the credentials? • Do you have the experience? • Do you have the insight? • What if you’re not an expert?
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  So, what makesyou an expert?
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  So, what makesyou an expert? • Education • Experience • Creativity • Drive • Talent • External accreditation • Specialize
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  So, what makesyou an expert? • Teach, lecture • Blog, publish, social networks • Help others
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  So, what makesyou an expert? • Are you an expert? • Three things you’ll do to assure my expertise • Three things you’ll do to leverage your expertise
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  So, what makesyou an expert? Doug Fenichel, APR In-House Public Relations (201) 575-1538 doug@inhousepr.biz