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  You're looking inthe wrong place. The most engaged populations aren't where you think they are. Internet and mobile adoption in emerging markets is growing at a faster rate than anywhere else in the world and their social network users are more engaged. Global businesses should look to divert some of their online ad spend into these emerging markets now to capitalise on this growth. Online ad spend is lowest in these countries and therefore investment here will see greater a ROI. Global Overview 6 out of every 7 people in the world have internet access 7.1 6.6 2.4 BILLION BILLION BILLION People on the planet Mobile subs Fixed line subs Non-Internet users Mobile subscriptions Fixed line subscriptions The figures for access to the internet from a mobile device or from a fixed line broadband is astonishing. The rate of growth for mobile is 530+ Million (5% YoY) The number of social network users around the world has risen from 1.47 billion in 2012 to 1.73 billion this year, an 18% increase. By 2017, the global social network audience will total 2.55 billion. 1:4 Nearly 1 in 4 people in the world now use social networks. 33% 24% 91% Global penetration Global penetration Global penetration Internet users social media mobile Broadband 72.5 74.6 65.8 41 44.3 76.8 34.9 53.6 49.1 19.8 31.9 25.7 34 2012 36.6 37.5 2011 16.4 2010 2009 40.9 32.6 23.4 38.3 Internet users Per 100 People (Millions) +129% AFRICA +31% AMERICAS +76% ASIA +17% EUROPE +20% OCEANIA The emerging economies of Africa and Asia show the largest % increase in internet usage. These predictions will help you as digital marketers to gain a better insight into the future of internet engagement. Social Worth In 2013 there are more social network users in Asia, Latin America, Middle East & Africa. But it doesn’t stop there, over the course of the next 4 years analysts predict a massive growth in these developing economies. 181 174 173 216 777 209 North America Western Europe Latin America MILLION MILLION MILLION MILLION MILLION MILLION Central & E Europe Asia Mid East & Africa The number of social network users in 2013 Social network % increase 2011-2017 Once again the emerging economies are growing much faster in terms of the % increase in social media users. 191 % 146 % 114 % 63 % 46 % 25 % North Western Central Latin America Europe & E Europe America Asia Mid East & Africa Engagement Mid East & Africa leads the way with active twitter users on 33% Latin America with 55% is just behind America with 59% of active users Mid East & Africa has the smallest number of active users with just 7.49 MILLION but has the highest % of registered users that are active on YouTube at 31% Asia pacific has 204 million users with 26% registered G+ users, it is ahead of Europe with just 48 million active users and 18% of registered accounts using G+ Social media engagment online 5.2h Worldwide Average Time Spent on Social media 9.8h ARGENTINA 9.7h BRAZIL 9.6h RUSSIA 8.7h THAILAND 8.6h TURKEY 1. Argentina (9.8) 2. Brazil (9.7) 3. Russia (9.6) 4. Thailand (8.7) 5. Turkey (8.6) Advertising Total Media Ad Spend Worldwide by Region (2013) ASIA PACIFIC LATIN AMERICA 38% 7% MID EAST & AFRICA 4% 2013 CENTRAL & EASTERN EUROPE 4% NORTH AMERICA WESTERN EUROPE 35% 21% +71% +53% +52% +33% +24% +8% Latin Mid East Central Asia America & Africa & E Europe Pacific North Western America Europe Total Media Ad Spend Growth 2011 - 2017 The most socially engaged market (according to SEB) is China, with 85% of China's social users having socially shared in the past month compared to 58% of Britons. China not only has 95million users on Facebook, (despite the social network being officially blocked) but WeChat which has driven social growth in this market was rebranded from Weixin to appeal to an international audience. Global businesses should look to divert some of their online ad spend into these emerging markets now to capitalise on this growth and see a greater ROI on their investment. Sources From http://www.internetworldstats.com http://www.ericsson.com/res/docs/2013/ericsson-mobility-report-november-2013.pdf http://www.emarketer.com/Article/Social-Networking-Reaches-Nearly-One-Four-Around-World/1009976 http://www.ericsson.com/res/docs/2013/ericsson-mobility-report-november-2013.pdf http://data.worldbank.org/indicator/IT.NET.USER.P2 http://www.emarketer.com/Article/Social-Networking-Reaches-Nearly-One-Four-Around-World/1009976 http://socialmediacases.blogspot.co.uk/2013/07/worldwide-social-network-users-2013.html http://www.forbes.com/sites/kenrapoza/2013/11/05/chinas-tencent-about-to-overtake-facebook http://www.jeffbullas.com/2013/09/20/12-awesome-social-media-facts-and-statistics-for-2013 Design By Team Family Guy Rosanne Squared class July 2013