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A like button, like option, or suggest button is a feature in communication software such social networking services, Internet forums, news websites, and blogs that allows users to indicate their like, enjoyment, or support for certain material. Like buttons on the internet normally indicate the number of users who liked each piece of content, as well as a complete or partial list of them. This is a quantitative alternative to more traditional techniques of expressing content reaction, such as sending a reply text. Some websites also include a hate button, which allows users to vote for, against, or neutrally. Other websites include more complicated online content voting systems, such as five-star ratings or reaction buttons, that allow users to express a larger spectrum of emotions in response to the material.
Andrew Pile, Jake Lodwick, Kunal Shah, and Zach Klein worked together at Vimeo in 2005 to build the first like button. It was designed to be a more casual alternative to “favorites,” and it was largely influenced by Digg.com’s “diggs.”
On October 30, 2007, the like button was initially unveiled as a FriendFeed feature, and it quickly gained popularity within that group. Before FriendFeed was bought by Facebook on August 10, 2009, the functionality was integrated into Facebook.
The Facebook like button is shaped like a thumbs up gesture. It was initially thought to be a star or a plus sign, and the feature was referred to as “amazing” rather than “like” throughout development. It was first released on February 9, 2009. Facebook reintroduced “care” (2009-2010) and other reactions – a new way for individuals to express their feelings to Facebook postings – in February 2016. “Love,” “Haha,” “Wow,” “Sad,” and “Angry” were among the responses.
The like button is a powerful power sharing tool, since one “like” causes the post to appear in friends’ feeds, boosting the algorithm and ensuring that the post is viewed and interacted with to keep the engagement cycle going. On the other side, a research points out the drawback of the “like” reaction in Facebook’s algorithmic content ranking. As a “brake effect on viral reach,” the “like” button can improve engagement while decreasing organic reach.
YouTube transitioned from a star-based rating system to Like/Dislike buttons in 2010, as part of a larger makeover of the service. Users could rate videos on a scale of 1 to 5 stars in the previous system; YouTube officials maintained that this change reflected the system’s widespread use, as 2-star, 3-star, and 4-star ratings were not utilized as often.
In 2012, YouTube tried replacing the Like and Dislike buttons with a Google+ +1 button for a short time.
Following the reaction from YouTube Rewind 2018, the company is now examining solutions to address “dislike mobs,” including removing the dislike button entirely. The video has surpassed Justin Bieber’s “Baby” as the most hated video on YouTube.
In June 2011, Google+ launched a like button known as the +1 (Internet lingo for “I like that” or “I agree”). The +1 button was made a share icon in August 2011.