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The M&M logo is one of the most recognized logos in the world, featuring two colorful candies with the letter “M” printed on them. The logo has been around for decades and has undergone several changes to become the iconic design we know today. In this article, we’ll take a closer look at the history and design elements of the M&M logo.
History of the M&M Logo
The M&M logo was first created in 1941 by Forrest Mars Sr., the son of the founder of Mars, Inc. The company had made a deal with the military to develop a candy that could be shipped to soldiers without melting. This resulted in the creation of M&M’s, a chocolate candy coated in a hard shell that wouldn’t melt in the heat.
The original M&M logo featured a black “m” printed on a white background. However, this quickly changed to the iconic design we know today – two candies with the letter “M” printed on them. The candies were initially printed with a black “M” on a white background, but this was later changed to a white “M” on a colored background to make the logo more distinct and recognizable.
Design Elements of the M&M Logo
The M&M logo features several distinct design elements that make it instantly recognizable. These include:
The Candies
The two candies that make up the logo are one of the main design elements. They are slightly round in shape and have a distinctive curved surface. The candies are always shown at an angle, with one candy slightly in front of the other.
The Letter “M”
The letter “M” is printed on each candy. The letter is bold and has a slightly curved shape, which complements the shape of the candies. The letter is always printed in white to stand out against the colored background.
The Colors
The M&M logo features a variety of colors, including red, orange, yellow, brown, green, and blue. Each candy in the logo is a different color, with the letter “M” printed in white on top. The colors are bright and playful, reflecting the fun and lighthearted nature of the brand.
The Packaging
The M&M logo is often displayed on the packaging for M&M’s candies. The packaging features the same design elements as the logo, with colorful candies and the letter “M” printed on them. The packaging also includes the M&M’s logo wordmark, which features the company name in a bold, sans-serif font.
The Importance of the M&M Logo
The M&M logo is an important part of the M&M’s brand identity. It is instantly recognizable and helps to differentiate the brand from its competitors. The logo also reflects the playful and fun nature of the brand, which is a key part of its appeal to consumers.
Over the years, the M&M logo has undergone several changes to keep up with changing trends and consumer preferences. However, the basic design elements have remained the same, ensuring that the logo remains as iconic as ever.
In Conclusion
The M&M logo is an iconic design that has been around for decades. It features two colorful candies with the letter “M” printed on them, and has become a recognizable symbol of the M&M’s brand. The logo reflects the playful and fun nature of the brand, and has undergone several changes over the years to keep up with changing trends and consumer preferences. Overall, the M&M logo is a great example of a well-designed brand identity that has stood the test of time.