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For the Love of

PEEPS®

Fans everywhere have been expressing their love for PEEPS® for over sixty-five years! With delicious flavors and fun, quirky shapes — PEEPS® has grown to become a fan favorite for every season. Rollover or tap the items below to learn more about this lovable candy brand.

Text: A chick is born
White PEEPS chick In 1953, Just Born acquired the Rodda Candy Company, the original makers of the popular, 3-D marshmallow chicks.
PEEPS Chicks and bunnies moving back and forth in rows
Retail Space selling PEEPS
White PEEPS chick The first PEEPS & COMPANY Retail Store opened in National Harbor in 2009 to showcase all of Just Born’s candy brands and branded merchandise.
Different images of various PEEPS chicks flavors
A groundhog and PEEP chick facing off
White PEEPS chick In 2016, fans voted the PEEPS Chick as the Official First Sign of Spring.
On average...

5.5 MILLION

PEEPS are born each day!
Several images of various PEEPS inspired crafts
White PEEPS chick Every Spring, fans showcase their creative talents & Express their Peepsonality® in PEEPS Art and Diorama Contests around the country!

Creative PEEPS-inspired creations courtesy of Carroll County Arts Council's PEEPshow.

Peep Panther
By Sydney Blacksten
Peepin' through Carroll County
By the Mondor Family
Easter Flower
By the Wilhelm Family

DID YOU KNOW?
PEEPS are available in over 40 different flavors and varieties, and still counting!

Image of a VW Bug with a PEEP on top
Text: Show us how you Express your PEEPSONALITY
Text: Did you know?
White PEEPS chick PEEPS is one of Just Born's family of iconic candy brands, including:
MIKE AND IKE®,
HOT TAMALES®,
and GOLDENBERG'S® PEANUT CHEWS®!
Some PEEPS baked cookies, with Betty Crocker Logo
White PEEPS chick Since 2014, PEEPS has partnered with
Betty CrockerTM to deliver a variety of delicious PEEPS-inspired tasty creations.
Various PEEPS Holiday shapes
Text: Do you have a favorite PEEPS story share it with us on Facebook
PEEPS chicks behind a Video Play button
text: It takes 6 minutes to create one PEEPS Marshmallow chick
White PEEPS chick DID YOU KNOW? Before Just Born mechanized the marshmallow forming process in 1954, it took 27 hours to produce one marshmallow chick by hand, with a pastry tube!
PEEPS Chicks and bunnies moving back and forth in rows
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