Breakfast cereal mascots: Beloved and bizarre | In 1972 Ralston launched Freakies, a presweetened cereal that was "grown" at the site of the legendary Freakies Tree. Helping youngsters dig into their Freakies were seven freaky creatures named BossMoss, Cowmumble, Gargle, Grumble, Goody-Goody, Hamhose and Snorkeldorf.