new wave graphic design

The antithesis of the 80s, moving away from commercialism, materialism, excess and mainstream, the new designers of the 90s saw liberty and new ways of expression. For the novel graphic designer, experimentation, distorted shapes and forms, expressive typography and a new way of though were accelerated by a new language of digital art and computers. The birth of photoshop, alternative trends, alienation, and grunge shaped new wave graphic design.