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An album appearing without a traditional pre-release campaign indeed signifies swag, but the term seems an odd title for Justin Bieber's seventh full-length. It's not only that the singer announced over three years earlier that it was forthcoming, or that he further teased listeners during the interim. With rare exception, Swag is about doe-eyed seduction, loyalty, humility, and faith. Moreover, "Swag" itself hardly shows Bieber embracing the term as he did in the early 2010s -- ironically, he's the hook man on the song, and it's featured guest Cash Cobain demanding to be called "swag king." Production-wise, this is a departure for Bieber. Carter Lang, often joined by cohorts Dylan Wiggins and Eddie Benjamin, co-produces 20 of 21 tracks, ensuring that the LP has meandering and oddly soothing qualities akin to SZA's Ctrl and SOS and Omar Apollo's Ivory. The addition of Dijon on four cuts enhances the album's sense of intimacy with softer-yet swirly/bristly touches. One of those songs, "Daisies," also involves the unmistakable Mk.gee, and for Bieber it's a career highlight, a gentle rocker conveying an ultra-rare combination of anticipation, patience, and empathy. More often, Bieber's direct and inelegant wordplay is at odds with the hazy sonics. Take "405," a peculiar love song that sounds something like Bruce Springsteen's "I'm on Fire" crossed with atmospheric drum'n'bass, where Bieber mumble-croons "You hit the gas/Spider-Man, Spider-Man on your ass." Apart from Lil B adding his positivity to "Dadz Love," the other featured voices, whether spoken, sung, or rapped, are unnecessary and sometimes inane. "Sweet Spot" in particular is a mismatch with an expectedly vulgar Sexyy Red. It desecrates New Edition's "Can You Stand the Rain" with almost as much force as Jeezy's swag-era "Sunny Days."
© Andy Kellman /TiVo
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Dana Nielsen, PreProductionEngineer - Neal Pogue, MixingEngineer - Josh Gudwin, MixingEngineer - Justin Bieber, Producer, Vocalist, MainArtist, ComposerLyricist - Dylan Wiggins, Producer, ComposerLyricist - Dale Becker, MasteringEngineer - Tobias Jesso Jr., ComposerLyricist - Carter Lang, Producer, ComposerLyricist, VocalEngineer - Daniel Chetrit, Producer, ComposerLyricist - Jackson lee Morgan, ComposerLyricist, BackgroundVocalist - Eddie Benjamin, Producer, ComposerLyricist - Adam Burt, MasteringSecondEngineer - Frank Lookinland, RecordingSecondEngineer - Felix Byrne, RecordingEngineer - Katie Harvey, MasteringSecondEngineer - Noah McCorkle, MasteringSecondEngineer - Kegn Venegas, MasteringSecondEngineer
℗ 2025 ILH Production Co. LLC
DIJON, Producer - Dana Nielsen, PreProductionEngineer - Michael Gordon, ComposerLyricist - Josh Gudwin, MixingEngineer - Justin Bieber, Vocalist, MainArtist, ComposerLyricist - Dylan Wiggins, Producer, ComposerLyricist - Dale Becker, MasteringEngineer - Tobias Jesso Jr., ComposerLyricist - Carter Lang, Producer, ComposerLyricist, VocalEngineer - Dijon Duenas, ComposerLyricist - Daniel Chetrit, Producer, ComposerLyricist - Mk.gee, Producer - Eddie Benjamin, Producer, ComposerLyricist - Adam Burt, MasteringSecondEngineer - Frank Lookinland, RecordingSecondEngineer - Felix Byrne, RecordingEngineer - Katie Harvey, MasteringSecondEngineer - Noah McCorkle, MasteringSecondEngineer - Kegn Venegas, MasteringSecondEngineer
℗ 2025 ILH Production Co. LLC
Marshall Mathers, ComposerLyricist - David White, ComposerLyricist - John Madara, ComposerLyricist - Tauheed Epps, ComposerLyricist - DIJON, Producer - Dana Nielsen, PreProductionEngineer - Josh Gudwin, MixingEngineer - Justin Bieber, Vocalist, MainArtist, ComposerLyricist - Kejuan Waliek Muchita, ComposerLyricist - 2 Chainz, BackgroundVocalist - Robert M. Crawford, ComposerLyricist - Dylan Wiggins, Producer, ComposerLyricist - Dale Becker, MasteringEngineer - Carter Lang, Producer, ComposerLyricist, VocalEngineer - Zeke Mishanec, RecordingEngineer - Dijon Duenas, ComposerLyricist - Daniel Chetrit, Producer, ComposerLyricist - Adam Burt, MasteringSecondEngineer - Frank Lookinland, RecordingSecondEngineer - Kevin Cartwright, RecordingSecondEngineer - Felix Byrne, RecordingEngineer - Katie Harvey, MasteringSecondEngineer - Noah McCorkle, MasteringSecondEngineer - Kegn Venegas, MasteringSecondEngineer - Wilfried Haslauer, RecordingSecondEngineer
℗ 2025 ILH Production Co. LLC
Dana Nielsen, PreProductionEngineer - Josh Gudwin, MixingEngineer - Justin Bieber, Vocalist, MainArtist, ComposerLyricist - Dylan Wiggins, Producer, ComposerLyricist - Dale Becker, MasteringEngineer - Tobias Jesso Jr., ComposerLyricist - Carter Lang, Producer, ComposerLyricist, VocalEngineer - Daniel Chetrit, ComposerLyricist - Jackson lee Morgan, ComposerLyricist - Eli Teplin, Producer, ComposerLyricist - Eddie Benjamin, Producer, ComposerLyricist - Adam Burt, MasteringSecondEngineer - Frank Lookinland, RecordingSecondEngineer - Felix Byrne, AdditionalEngineer - Katie Harvey, MasteringSecondEngineer - Noah McCorkle, MasteringSecondEngineer - Kegn Venegas, MasteringSecondEngineer
℗ 2025 ILH Production Co. LLC
DIJON, Producer - Dana Nielsen, PreProductionEngineer - Josh Gudwin, MixingEngineer - Justin Bieber, Vocalist, MainArtist, ComposerLyricist - Dale Becker, MasteringEngineer - Carter Lang, Producer, ComposerLyricist, VocalEngineer - Dijon Duenas, ComposerLyricist - Adam Burt, MasteringSecondEngineer - Frank Lookinland, RecordingSecondEngineer - Mark Parfitt, RecordingEngineer - Felix Byrne, RecordingEngineer - Katie Harvey, MasteringSecondEngineer - Noah McCorkle, MasteringSecondEngineer - Kegn Venegas, MasteringSecondEngineer
℗ 2025 ILH Production Co. LLC
Dana Nielsen, PreProductionEngineer - Josh Gudwin, MixingEngineer - Justin Bieber, Producer, Vocalist, MainArtist, ComposerLyricist, RecordingEngineer - Dylan Wiggins, Producer, ComposerLyricist - Dale Becker, MasteringEngineer - Tobias Jesso Jr., ComposerLyricist - Carter Lang, Producer, ComposerLyricist, VocalEngineer - Daniel Chetrit, Producer, ComposerLyricist - Jackson lee Morgan, ComposerLyricist - Eddie Benjamin, Producer, ComposerLyricist - Adam Burt, MasteringSecondEngineer - Frank Lookinland, RecordingSecondEngineer - Felix Byrne, RecordingSecondEngineer - Katie Harvey, MasteringSecondEngineer - Noah McCorkle, MasteringSecondEngineer - Kegn Venegas, MasteringSecondEngineer
℗ 2025 ILH Production Co. LLC
Dana Nielsen, PreProductionEngineer - Josh Gudwin, MixingEngineer - Justin Bieber, Vocalist, MainArtist, ComposerLyricist - Dylan Wiggins, Producer, ComposerLyricist - Dale Becker, MasteringEngineer - Gunna, Vocalist, MainArtist - Tobias Jesso Jr., ComposerLyricist - Carter Lang, Producer, ComposerLyricist, VocalEngineer - Sergio Kitchens, ComposerLyricist - Daniel Chetrit, ComposerLyricist - Jackson lee Morgan, ComposerLyricist - Eddie Benjamin, ComposerLyricist, BackgroundVocalist - Adam Burt, MasteringSecondEngineer - Frank Lookinland, RecordingSecondEngineer - Florian “Flo” Ongonga, RecordingEngineer - Felix Byrne, RecordingEngineer - Katie Harvey, MasteringSecondEngineer - Noah McCorkle, MasteringSecondEngineer - Kegn Venegas, MasteringSecondEngineer
℗ 2025 ILH Production Co. LLC
Dana Nielsen, PreProductionEngineer - Josh Gudwin, MixingEngineer - Justin Bieber, Producer, Vocalist, MainArtist, ComposerLyricist - Dylan Wiggins, Producer, ComposerLyricist - Dale Becker, MasteringEngineer - Tobias Jesso Jr., ComposerLyricist - Carter Lang, Producer, ComposerLyricist, VocalEngineer - Knox Fortune, Producer - Kevin Rhomberg, ComposerLyricist - Daniel Chetrit, ComposerLyricist - Jackson lee Morgan, ComposerLyricist - Eddie Benjamin, Producer, ComposerLyricist - Adam Burt, MasteringSecondEngineer - Frank Lookinland, RecordingSecondEngineer - Felix Byrne, AdditionalEngineer - Katie Harvey, MasteringSecondEngineer - Noah McCorkle, MasteringSecondEngineer - Kegn Venegas, MasteringSecondEngineer
℗ 2025 ILH Production Co. LLC
Dana Nielsen, PreProductionEngineer - Josh Gudwin, MixingEngineer - Justin Bieber, Vocalist, MainArtist, ComposerLyricist - Druski, Vocalist, MainArtist - Dylan Wiggins, Producer - Dale Becker, MasteringEngineer - Carter Lang, Producer - Eddie Benjamin, Producer - Adam Burt, MasteringSecondEngineer - Frank Lookinland, RecordingSecondEngineer - Felix Byrne, RecordingSecondEngineer - Katie Harvey, MasteringSecondEngineer - Noah McCorkle, MasteringSecondEngineer - Drew Desbordes, ComposerLyricist - Kegn Venegas, MasteringSecondEngineer
℗ 2025 ILH Production Co. LLC
Dana Nielsen, PreProductionEngineer - Josh Gudwin, MixingEngineer - Justin Bieber, Producer, Vocalist, MainArtist, ComposerLyricist - Dylan Wiggins, Producer, ComposerLyricist - Dale Becker, MasteringEngineer - Tobias Jesso Jr., ComposerLyricist - Carter Lang, Producer, ComposerLyricist, VocalEngineer - Daniel Chetrit, ComposerLyricist - Jackson lee Morgan, ComposerLyricist - Eddie Benjamin, Producer, ComposerLyricist - Adam Burt, MasteringSecondEngineer - Frank Lookinland, RecordingSecondEngineer - Felix Byrne, AdditionalEngineer - Katie Harvey, MasteringSecondEngineer - Noah McCorkle, MasteringSecondEngineer
℗ 2025 ILH Production Co. LLC
Dana Nielsen, PreProductionEngineer - Justin Bieber, MainArtist, ComposerLyricist, MixingEngineer - Dylan Wiggins, Producer, ComposerLyricist - Dale Becker, MasteringEngineer - Carter Lang, Producer, ComposerLyricist, VocalEngineer - Daniel Chetrit, Producer, ComposerLyricist - Adam Burt, MasteringSecondEngineer - Frank Lookinland, RecordingSecondEngineer - Felix Byrne, RecordingSecondEngineer - Katie Harvey, MasteringSecondEngineer - Noah McCorkle, MasteringSecondEngineer - Kegn Venegas, MasteringSecondEngineer
℗ 2025 ILH Production Co. LLC
DIJON, Producer, Vocalist, MainArtist - Dana Nielsen, PreProductionEngineer - Josh Gudwin, MixingEngineer - Justin Bieber, Vocalist, MainArtist, ComposerLyricist - Daniel Caesar, Producer - Dylan Wiggins, Producer, ComposerLyricist - Dale Becker, MasteringEngineer - Carter Lang, Producer, ComposerLyricist, VocalEngineer - Dijon Duenas, ComposerLyricist - Ashton Simmonds, Bass, ComposerLyricist, BackgroundVocalist - Daniel Chetrit, Producer, ComposerLyricist - Adam Burt, MasteringSecondEngineer - Frank Lookinland, RecordingSecondEngineer - Felix Byrne, RecordingSecondEngineer - Katie Harvey, MasteringSecondEngineer - Noah McCorkle, MasteringSecondEngineer - Kegn Venegas, MasteringSecondEngineer
℗ 2025 ILH Production Co. LLC
Brandon McCartney, ComposerLyricist - Dana Nielsen, PreProductionEngineer - Josh Gudwin, MixingEngineer - Justin Bieber, MainArtist, ComposerLyricist - Lil B, Vocalist, MainArtist - Robert M. Crawford, Vocalist - Dylan Wiggins, Producer, ComposerLyricist - Denis Kosiak, RecordingEngineer - Dale Becker, MasteringEngineer - Carter Lang, Producer, ComposerLyricist, VocalEngineer - Knox Fortune, Producer - Kevin Rhomberg, ComposerLyricist - Daniel Chetrit, Producer, ComposerLyricist - Adam Burt, MasteringSecondEngineer - Frank Lookinland, RecordingSecondEngineer - Felix Byrne, AdditionalEngineer - Katie Harvey, MasteringSecondEngineer - Noah McCorkle, MasteringSecondEngineer - Kegn Venegas, MasteringSecondEngineer
℗ 2025 ILH Production Co. LLC
Dana Nielsen, PreProductionEngineer - Josh Gudwin, MixingEngineer - Justin Bieber, Vocalist, MainArtist, ComposerLyricist - Druski, Vocalist, MainArtist - Dylan Wiggins, Producer - Dale Becker, MasteringEngineer - Carter Lang, Producer - Eddie Benjamin, Producer - Adam Burt, MasteringSecondEngineer - Frank Lookinland, RecordingSecondEngineer - Felix Byrne, RecordingSecondEngineer - Katie Harvey, MasteringSecondEngineer - Noah McCorkle, MasteringSecondEngineer - Drew Desbordes, ComposerLyricist - Kegn Venegas, MasteringSecondEngineer
℗ 2025 ILH Production Co. LLC
TERRY LEWIS, ComposerLyricist - Elmer Bernstein, ComposerLyricist - Dana Nielsen, PreProductionEngineer - JAMES HARRIS, ComposerLyricist - Josh Gudwin, MixingEngineer - Justin Bieber, Vocalist, MainArtist, ComposerLyricist - Dylan Wiggins, Producer, ComposerLyricist - Dale Becker, MasteringEngineer - Tobias Jesso Jr., ComposerLyricist - Carter Lang, Producer, ComposerLyricist, VocalEngineer - Daniel Chetrit, ComposerLyricist - Jackson lee Morgan, ComposerLyricist - Eddie Benjamin, Producer, ComposerLyricist - Adam Burt, MasteringSecondEngineer - Frank Lookinland, RecordingSecondEngineer - Sexyy Red, Vocalist, MainArtist - Felix Byrne, RecordingEngineer - Katie Harvey, MasteringSecondEngineer - Noah McCorkle, MasteringSecondEngineer - Janae Nierah Wherry, ComposerLyricist - Kegn Venegas, MasteringSecondEngineer
℗ 2025 ILH Production Co. LLC
Dana Nielsen, PreProductionEngineer - Josh Gudwin, MixingEngineer - Justin Bieber, Vocalist, MainArtist, ComposerLyricist - Druski, Vocalist, MainArtist - Dylan Wiggins, Producer - Dale Becker, MasteringEngineer - Carter Lang, Producer - Eddie Benjamin, Producer - Adam Burt, MasteringSecondEngineer - Frank Lookinland, RecordingSecondEngineer - Felix Byrne, RecordingSecondEngineer - Katie Harvey, MasteringSecondEngineer - Noah McCorkle, OverdubEngineer - Drew Desbordes, ComposerLyricist - Kegn Venegas, MasteringSecondEngineer
℗ 2025 ILH Production Co. LLC
Dana Nielsen, PreProductionEngineer - Josh Gudwin, MixingEngineer - Justin Bieber, Producer, Vocalist, MainArtist, ComposerLyricist - Dylan Wiggins, Producer, ComposerLyricist - Dale Becker, MasteringEngineer - Tobias Jesso Jr., ComposerLyricist - Carter Lang, Producer, ComposerLyricist, VocalEngineer - Daniel Chetrit, ComposerLyricist - Jackson lee Morgan, ComposerLyricist - Eddie Benjamin, Producer, ComposerLyricist - Adam Burt, MasteringSecondEngineer - Frank Lookinland, RecordingSecondEngineer - Felix Byrne, AdditionalEngineer - Katie Harvey, MasteringSecondEngineer - Noah McCorkle, MasteringSecondEngineer - Kegn Venegas, MasteringSecondEngineer
℗ 2025 ILH Production Co. LLC
Dana Nielsen, PreProductionEngineer - Josh Gudwin, MixingEngineer - Justin Bieber, Vocalist, MainArtist, ComposerLyricist - Dylan Wiggins, Producer, ComposerLyricist - Dale Becker, MasteringEngineer - Carter Lang, Producer, ComposerLyricist, VocalEngineer - Eddie Benjamin, Vocalist, MainArtist, ComposerLyricist - Cash Cobain, Vocalist, MainArtist - Adam Burt, MasteringSecondEngineer - Frank Lookinland, RecordingSecondEngineer - Cashmere Lavon Small, ComposerLyricist - Felix Byrne, RecordingEngineer - Katie Harvey, MasteringSecondEngineer - Noah McCorkle, MasteringSecondEngineer - Kegn Venegas, MasteringSecondEngineer
℗ 2025 ILH Production Co. LLC
Dana Nielsen, PreProductionEngineer - Josh Gudwin, MixingEngineer - Justin Bieber, Producer, Vocalist, MainArtist, ComposerLyricist - Dale Becker, MasteringEngineer - Carter Lang, Producer, ComposerLyricist, VocalEngineer - Adam Burt, MasteringSecondEngineer - Frank Lookinland, RecordingSecondEngineer - Felix Byrne, RecordingSecondEngineer - Katie Harvey, MasteringSecondEngineer - Noah McCorkle, MasteringSecondEngineer - Kegn Venegas, MasteringSecondEngineer
℗ 2025 ILH Production Co. LLC
Bernard Harvey, ComposerLyricist - Dana Nielsen, PreProductionEngineer - Josh Gudwin, MixingEngineer - Justin Bieber, Vocalist, MainArtist, ComposerLyricist - Harv, Producer - Sékou, BackgroundVocalist - Dylan Wiggins, Producer, ComposerLyricist - Dale Becker, MasteringEngineer - Tobias Jesso Jr., ComposerLyricist - Carter Lang, Producer, ComposerLyricist, VocalEngineer - Daniel Chetrit, ComposerLyricist - Jackson lee Morgan, ComposerLyricist - Eddie Benjamin, Producer, ComposerLyricist - Frank Lookinland, RecordingSecondEngineer - Felix Byrne, RecordingSecondEngineer - Katie Harvey, MasteringSecondEngineer - Noah McCorkle, MasteringSecondEngineer - Kegn Venegas, MasteringSecondEngineer
℗ 2025 ILH Production Co. LLC
Marvin Winans, Vocalist, MainArtist - Dana Nielsen, PreProductionEngineer - Rick Founds, ComposerLyricist - Josh Gudwin, MixingEngineer - Justin Bieber, AdditionalVocalist - Dale Becker, MasteringEngineer - Maejor, Producer - Adam Burt, MasteringSecondEngineer - Frank Lookinland, RecordingSecondEngineer - Felix Byrne, RecordingSecondEngineer - Katie Harvey, MasteringSecondEngineer - Noah McCorkle, MasteringSecondEngineer - Kegn Venegas, MasteringSecondEngineer
℗ 2025 Marvin Winans
Album Review: SWAG - Justin Bieber
An album appearing without a traditional pre-release campaign indeed signifies swag, but the term seems an odd title for Justin Bieber's seventh full-length. It's not only that the singer announced over three years earlier that it was forthcoming, or that he further teased listeners during the interim. With rare exception, Swag is about doe-eyed seduction, loyalty, humility, and faith. Moreover, "Swag" itself hardly shows Bieber embracing the term as he did in the early 2010s -- ironically, he's the hook man on the song, and it's featured guest Cash Cobain demanding to be called "swag king." Production-wise, this is a departure for Bieber. Carter Lang, often joined by cohorts Dylan Wiggins and Eddie Benjamin, co-produces 20 of 21 tracks, ensuring that the LP has meandering and oddly soothing qualities akin to SZA's Ctrl and SOS and Omar Apollo's Ivory. The addition of Dijon on four cuts enhances the album's sense of intimacy with softer-yet swirly/bristly touches. One of those songs, "Daisies," also involves the unmistakable Mk.gee, and for Bieber it's a career highlight, a gentle rocker conveying an ultra-rare combination of anticipation, patience, and empathy. More often, Bieber's direct and inelegant wordplay is at odds with the hazy sonics. Take "405," a peculiar love song that sounds something like Bruce Springsteen's "I'm on Fire" crossed with atmospheric drum'n'bass, where Bieber mumble-croons "You hit the gas/Spider-Man, Spider-Man on your ass." Apart from Lil B adding his positivity to "Dadz Love," the other featured voices, whether spoken, sung, or rapped, are unnecessary and sometimes inane. "Sweet Spot" in particular is a mismatch with an expectedly vulgar Sexyy Red. It desecrates New Edition's "Can You Stand the Rain" with almost as much force as Jeezy's swag-era "Sunny Days."
© Andy Kellman /TiVo
About the album
- 1 disc(s) - 21 track(s)
- Total length: 00:54:11
- Main artists: Justin Bieber
- Composer: Various Composers
- Label: JRC Entertainment, LLC - ILH Production Co. LLC - Def Jam Recordings
- Genre: Pop/Rock Pop
© 2025 ILH Production Co. LLC ℗ 2025 ILH Production Co. LLC
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