Sarah Potter Website

Sarah Potter

Witch, Tarot Reader, and Psychic Medium

Sarah Potter is a professional witch, tarot reader, and psychic medium based in New York City, NY. Sarah writes quarterly tarotscopes for Bust Magazine and is the creator of the Cosmo Tarot deck for Cosmopolitan. She leads transformative Full Moon ceremonies and is a highly sought-after spiritual guide, working with private and corporate clients. She also has a Substack where she share weekly energy reports, Tarotscopes, and spells for her subscribers. She is passionate about helping people live life with joy and self-trust, following their intuition to make their dreams come true. Sarah is also the author of Sober Magic, a guide to using magical craft and tarot as tools in a sobriety journey. She has been featured in Forbes, Refinery29, InStyle, and more. She has a BFA in Studio Art and Art History.

Education

  • BFA from the Art Institute of Boston at Lesley University

Professional Achievements

  • Profiled by Forbes, Refinery 29, InStyle, Teen Vogue, Artnet, and various publications
  • Featured as a professional witch and expert on Discovery ID's Mean Girl Murders in Season 3 Episode 5 "Wicked Witches"

Favorite Piece of Advice

"The universe isn’t Amazon Prime.” I say this all the time in tarot sessions and rituals. Just because you cast a spell, pull a card, or set an intention doesn’t mean the result shows up tomorrow with free shipping. Real transformation is nonlinear. It unfolds in layers, and often in ways you don’t expect, but it is unfolding. Stay with it. Also, do everything with love and kindness, always.

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Forum Comments (11)

What are some times your intuition told you something?
For me, intuition has rarely shown up as a dramatic voice or a lightning bolt. It’s usually much quieter and softer than that. Sometimes it’s been a feeling that I needed to call someone, only to discover they were struggling and needed support. Other times it’s been a strong sense that a job, relationship, or opportunity wasn’t aligned, even when it looked perfect on paper. Looking back, some of my biggest life decisions like getting sober, trusting my path as a professional tarot reader, and walking away from situations that no longer felt healthy, all began with an almost nagging inner knowing before I had any logical proof. I’ve learned that intuition usually recognizes what’s true before our minds can explain it.

I’ve noticed that intuition feels different from fear. Fear tends to be loud, urgent, and repetitive because it wants immediate certainty. Intuition is usually calm, steady, and surprisingly simple. It doesn’t argue with me or spiral into worst-case scenarios. It feels like a gentle nudge that keeps returning until I pay attention. I also encourage people not to think of intuition as something reserved for psychics or spiritual practitioners. We all have it. The more we slow down, spend time away from constant distractions, and learn to listen to ourselves without judgment, the easier it becomes to recognize that quieter inner voice that’s been there all along.
What are some things you managed to manifest?
For me, manifestation isn’t about wishing for something and expecting the universe to magically deliver it. It’s about getting clear on what you truly want, aligning your thoughts, actions, and energy with that vision, and remaining open to opportunities that might arrive in unexpected ways. We are doing this WITH the Universe! Throughout my life, I’ve manifested many of the things I once dreamed about. Becoming a professional tarot reader, writing my book Sober Magic: Using the Tarot and Ritual in Your Journey Away From Drinking, creating the Cosmo Tarot deck for Cosmopolitan, and building a career that allows me to help people every day all began as simple intentions long before they became reality. None of it happened overnight, and none of it happened without consistent work. I believe manifestation works best when intention is paired with action.

Start by getting honest about what you actually want...not what you think you should want or what someone else expects of you. The clearer your vision, the easier it becomes to recognize opportunities that support it. I also believe gratitude is one of the most powerful manifestation practices. Appreciating what’s already present doesn’t mean settling; it creates a mindset of abundance instead of scarcity. Visualization, journaling, tarot, meditation, and ritual can all be beautiful tools because they help us stay connected to our intentions, but they’re meant to support the work, not replace it. Most importantly, don’t become so attached to one specific outcome that you miss something even better. Sometimes the Universe answers our intentions in ways we never could have planned, and staying open to those possibilities is part of the magic!
Paganism: I would LOVE to hear others' experiences with paganism
I love being a pagan because being a witch teaches me how to be intentional and reminds me of my relationship with the world around me: the earth, the moon, the stars, and the unseen threads that connect all of us. It’s a practice that reminds me that nothing exists in isolation, that everything is part of a greater rhythm, and that I have a role within that. For me, paganism is something that’s woven through every part of my life. It shapes my spiritual practice, but it also informs my work, my creativity, and the way I move through the world.

My advice for connecting with other pagans is to stay open and curious by following what feels resonant, trusting your intuition, and seeking out spaces, both in person and online, where you can share, learn, and grow in community. If there isn't a local metaphysical shop where you are located (there wasn't for me when I was growing up!), don't be afraid to get creative! Witches are everywhere! Try a yoga studio, look for meet-up groups. And the internet can be a wonderful resource of connection, and communities can flourish virtually as well! Paganism is vast, so follow your interests and learn as much as you can through books and classes.
What are good tarot readings for discovering hidden talents?
Tarot is actually wonderful for uncovering hidden talents because it speaks in archetypes. Instead of asking “What should I do?”, the cards help you see how you’re naturally wired, highlighting your instincts, gifts, and the parts of you that truly shine when you’re aligned.

Some of my favorite tarot spreads for discovering hidden talents are:

1. Strengths-based spreads
These focus on questions like “What comes naturally to me?”, “What do others benefit from when I show up fully?”, or “What am I underestimating about myself?” Cards like the Magician, Queen of Wands, or Three of Pentacles often highlight abilities you’ve been using casually but not honoring as real skills.

2. Shadow or blindspot readings
Hidden talents are often hidden because we learned to minimize them. A spread that asks “What part of myself have I been taught to downplay?” or “What gift emerged from a past challenge?” can reveal talents born from lived experience like empathy, leadership under pressure, intuition, or creative resilience.

3. Past–Present–Potential layouts
Looking at how you expressed yourself earlier in life can be incredibly revealing. The “past” position often points to childhood interests or instincts that were set aside, while the “potential” card shows how those gifts want to be reclaimed or evolved now.

4. Elemental readings (Fire, Water, Air, Earth)
This is one of my favorites. Each element corresponds to different talents like Fire to creativity and leadership, Water to emotional intelligence and healing, Air to communication and insight, Earth to building, organizing, and sustaining. Seeing which element dominates can help you name your natural lane.

Ultimately, it should help you remember and uncover what’s already been there. The most powerful discoveries usually come with an “Oh…that’s always been me” feeling rather than something totally new.
What does the death card mean when doing a tarot reading?
The Death card is one of the most misunderstood cards in tarot. It almost never means physical death. What it actually represents is an ending that makes space for something new. When Death appears in a reading, it’s usually pointing to a moment of irreversible change, something you can’t unsee or go back from. A pattern, identity, relationship, or version of yourself is ready to be released. And while that can feel uncomfortable or even scary, it’s also deeply liberating.

I often say Death is about transformation through honesty. It asks: What’s complete? What no longer belongs in your life? When you allow that ending, you create room for rebirth through clarity, renewal, and a more authentic way forward.
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Co-authored Articles (23)

65 Last Names Associated With Witchcraft

Plus, the real last names of people accused of witchcraftIf you’re creating a character who’s a witch, their name should hint at their magical background, whether good or evil. Most witchy surnames have an ancient, n...

How to Put a Curse on Someone (For Beginners)

Professional witch Sarah Potter explains what you need to know about casting a curseCurses are magic spells placed upon people with the intention of harming them in some way. The intended harm can range from mere annoyan...

What Does a Spiral Mean Spiritually?

Spiritual advisor Sarah Potter explains the deeper meaning behind a spiralThe spiral has been meaningful to numerous cultures across history. Spirals in human art date back to at least the Neolithic Period, which stretch...

How to

Remove Black Magic Spells

Do you feel like you’ve been cursed or hexed by someone playing with black magic? If so, don’t worry. There are some simple techniques you can use to break the spell.

How to

Cast a Love Spell

Spell casting is a powerful way of focusing an intention to manifest a goal. In this case, the goal is love (or infatuation—you decide). If you believe in love and in the power of sending out a strong, positive intenti...

Tarot Cards & Pregnancy: What Does Your Reading Mean?

Tarot reader Sarah Potter shares how to use the cards to gain insight on pregnancyTarot is a great way to untangle your hopes, expectations, and anxieties surrounding motherhood, whether you’re hoping to conceive or yo...

What Would My Magic Power Be?

We could all use a little more magic in our lives! If you had magical abilities, what would they be? This quiz will tell you! Just answer a few questions about your personality and interests, and we'll tell you what magi...

200+ Mystical Witch Names: Options from Myth & Pop Culture

Plus, learn how to choose your own spellbinding witch nameAre you interested in finding mystical, witchy names but don’t know where to start? Keep reading for our comprehensive list of over 300 witch names that include...

How to

Be a Witch

Forget the pointy hats, broomsticks and corny incantations; there is a lot of misinformation spread about witches. A complex and personal practice, witchcraft is a method of folk magic, involving an in-depth knowledge of...

What Does the Triple Moon Symbol Mean?

Discover the magical properties of this mystical moon glyph Humans have always looked to the moon to find meaning. One important lunar symbol is the Triple Moon, which combines a waxing, waning, and full moon into one. T...

18 Divination Tools & Techniques to Predict Your Future

Witch, tarot reader, and psychic medium Sarah Potter shares her favorite divination methodsDivination is the spiritual practice of determining the hidden significance or causes of events and foretelling the future by int...

What Kind of Magic Do I Possess?

You’re mystical, magical, and totally otherworldly…but which type of enchanting spells are you able to cast? Do you control wind, fire, and air? Harness shadow and light? Can you bewitch beasts, glance into the futur...

Onion Magic: Safety Pin Hexes, Banishing Magic, & Protection Spells

Professional Witch Sarah Potter explains common magical uses for onions If you’ve seen those TikToks about the magical properties of onions, you may want to try out a spell or two for yourself. The onion is considered ...

How to Create Love Potions (Plus, How to Use Them)

Easy, witchy ways you can manifest love into your life and relationshipsLooking for a way to bring more loving energy into your life? Well, look no further! Love potions are a fun, easy, and whimsical way to cultivate lo...

Minor Arcana Tarot Card Meanings

Learn to decipher wands, cups, pentacles, and swordsIf the Major Arcana cards help to sketch out an overview of your life, think of the Minor, or lesser, Arcana cards as the smaller details that focus on your daily life ...

11 Lower Back Pain Spiritual Meanings (& How to Fix Them)

Learn how to spiritually heal your lower back painIt’s easy to pinpoint the cause of lower back pain if you fell or suffered an injury, but sometimes it may seem like you have pain for no reason at all. In these situat...

How to Do a Yes/No Tarot Reading (Plus, What Each Card Means)

Explore your future with a simple yes or no tarot spreadYes or no tarot is a simple reading style that provides a straightforward answer to any specific question you have. Generally speaking, upright cards mean “yes,...

How to Make and Use a Protection Spell Jar for Any Occasion

Purify and protect yourself with these easy-to-make spell jarsWhether you’re looking to banish bad vibes, ward off danger, or manifest positive energy, a protection spell jar can help you amplify the energy of your int...

Most Emotional Zodiac Signs

Astrology can tell us a lot about people, including how they handle their emotions. Seeing which of the zodiac signs is the most (and least) emotional can give you insight into your friends, your family, and even yoursel...

How to Manifest on a Full Moon

Spiritual advisor Sarah Potter shares her favorite full moon manifestations Does the majesty of a full moon inspire you to manifest your desires? If so, you have wonderful intuition. This special lunar phase offers so mu...
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