This is just a superb hypertext art idea.
Tony Taj is an artist and designer from Seattle. He is taking the stories he puts in his urban and skyline landscapes into the digital realm by embedding QR codes into his artwork. Tony probably explains what he is doing the best:
I'm increasingly becoming fascinated with QR codes; they seem to be a very simple tool that we are not using to their full potential. This use is such a nice creative and engaging way to merge the worlds of digital and traditional art and storytelling. The idea that you take a piece of the painting with you, that the story continues on beyond your first impressions and exists in both the physical and digital worlds. Also, take a look at Tony's work - it is gorgeous. His landscapes of city skylines seem to leap out of the ground and have a very earthy feel.
If you want a copy of this type of work, Tony currently has a Kickstarter project that is seeking funding. So, why not support the Ambient Media Portal and pick up a great QR embedded print along the way.