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High-quality jewelry can elevate any #ootd. However, that doesn't mean that you need to spend a fortune — there are plenty of affordable jewelry brands like Mejuri that offer a range of beautiful baubles that won't tarnish after two wears.
Looking for the perfect Valentine’s Day present for your BFF? From brands like Aurate that sell gorgeous earrings for special occasions (think abstract gold hoops), as well as budget-friendly chokers, and sterling silver necklaces, to Gorjana and Kendra Scott, that specialize in statement pieces, everything on this list makes for a great jewelry gift.
Shopping for yourself? Our edit includes delicate everyday accessories that are similar to Mejuri’s fine jewelry designs, like the famous croissant dome hoops and yellow gold-chain link necklaces. We also have a few best-selling earrings (these Bottega Veneta dupes are everything), trendy bracelets, and bedazzled watches from some of our fave affordable brands, like Stone and Strand and Baublebar.
So go on and treat yourself to a special sparkly piece. You deserve it!
Best Affordable Jewelry Brands
- Best luxury jewelry brand like Mejuri: Vrai Knife-Edge Bezel Bracelet, $260
- Best jewelry brand cheaper than Mejuri: Baublebar Luisa 18K Gold Necklace, $78
- Best affordable jewelry brand: Fraiser Sterling Monaco Cord Chocker, $36
- Best jewelry brand for sensitive skin: Missoma Good Vibes Enamel Flower Gemstone Ring, $58
- Best unisex jewelry brand: Kinn Rolo Link Chain Necklace, $180
Best Overall: Vrai
Conscious minimalists, rejoice! Vrai, based in Los Angeles, only uses solid gold and ethically created lab diamonds in its collections. All Vrai pieces have an impeccable design and quality.
Though they're best known for classic engagement rings, they also have popular yellow-gold necklaces and tennis bracelets. The label, which prioritizes sustainability, has a variety of high-fashion collaborations, including Givenchy, Balmain, and Dover Street Market. The prices are a bit higher than Mejuri's, with a few exceptions that start at $260 and up.
Price Range: $150 - $67,000
Astrid & Miyu
Founded by Connie Nam in 2012, Astrid & Miyu is inspired by Nam's travels and her mother's jewelry. A staple in the market, the brand offers great pieces, including zodiac pendants and studs, for under $200. They also use a 3D printing method when crafting pieces to add a modern touch. Some of their most popular styles include ear stacks and crystal embellished huggies.
Price Range: $55 - $440
Kendra Scott
You can always count on Kendra Scott to find the cutest feminine pieces. We're obsessed with the Barbie collab, which includes adorable nameplate necklaces, studs, charm bracelets, and more. There are also plenty of versatile styles for all occasions. If you're in the market for some solid everyday pieces, we definitely suggest checking out the gold and silver chain necklaces, rings, earrings, and bracelets (how cute is this Kassie chain necklace?!).
Price Range: $50 - $1,500+
Best for Unique Designs: Justine Clenquet
Available in retailers like SSENSE and Shopbop, Justine Clenquet's pieces are handmade in France with brass dipped in 24k pale gold, palladium, and crystals. Each piece is designed to be worn in various ways. You can turn a chocker into a bracelet and mix and match all of the earrings. Prices start at $55 and up, but right now, you can score bracelets and earrings for under $50 during the Ssense sale.
Price Range: $55 - $215
Gorjana
Known for their dainty necklaces and layering sets, Gorjana is a jewelry brand you can turn to for classic yet affordable staples that are all under $100. From gold necklaces to tag rings and chain link bracelets, there are plenty of styles you can mix and match.
Gorjana first came about as a dream project for founders Jason Reidel and Gorjana. The couple started crafting jewelry pieces on their apartment floor in Laguna Beach. Fast forward a few years later and they've got retail stores all around the United States. The couple also values the power of paying it forward and they do so through their brand by actively supporting organizations such as Toys For Tots, Baby2Baby, and the BCRF.
Price Range: $25 - $135
Best Dainty: Catbird
This New York label is most famous for its custom claspless Forever Bracelet, which is welded on your body, but its other designs, like the tiniest name necklace and key charm, have also been taking TikTok by storm. Founded in 2004, the brand is all about community, putting emphasis on quality and timeless design.
The majority of Catbird’s pieces are dainty and timeless, using a variety of metals and stones in delicate silhouettes to achieve an elevated, classic look. Teensie, stackable pinkie rings, and delicate wristlet chains are some of the house’s most sought-after pieces. Prices tend to lean on the higher end, starting at $200 and up. However, you can score items during the brand's current sale for under $100 for a limited time.
Price Range: $14 - $1,365
Best Value: Amyo Jewelry
Embracing timeless classics, Amyo Jewelry has seen a massive influx of traction thanks to TikTok styling tips. Founded with the principles of designing “minimalist and evergreen pieces meant to last at an affordable price point,” the affordable jewelry label has been on everyone’s radar this year.
A quick glance at its online storefront tells you everything you need to know: from classic beaded ear cuffs to celestial-inspired diamond studs, Amyo’s pieces belong in your jewelry rotation. The prices are pretty similar to Mejuri and you'll be able to shop plenty of trendy styles for under $100.
Price Range: $26 - $275
Best Trendy: Rellery
Catapulted to internet stardom for its Zodiac coin necklaces, Rellery offers several funky collections for the cool girl, but its offering goes beyond astrology. The Cuban collection, for example, features the iconic chain-link silhouette, while the checkerboard motif collection will fulfill all your retro style desires. Rellery's next-day shipping is also an absolute blessing if you’re as impatient as we are.
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Price Range: $55 - $365
Idyl
With a stacked roster of celeb fans — think Kaia Gerber, Vanessa Hudgens, Jessica Alba — modular jewelry brand Idyl is a name to know. The prices lean slightly higher than some of the other brands, but that's because each piece is handmade in Antwerp, Belgium, using lab-grown diamonds and solid rose gold or yellow gold.
The best part? Each order comes with a certificate of authenticity and the cutest handwritten notecard of who packed your piece. Start with their basic studs or chains, then add on — it's a great way to build a collection and give your favorite pieces a new lease on life.
Price Range: $235 - $3,800
Stone and Strand
While most fine jewelry brands steer more towards the traditional route, New York City-based brand Stone and Strand offers a unique, funky mix to incorporate into your wardrobe. Built on fun, edgy principles by women for women, every piece of jewelry is high-quality without the markup.
Gold-plated styles and conflict-free stones offer both thoughtful consumption and alternative price points to the consumer who may be intimidated by high-end jewelry. You can also score studs, bracelets, and necklaces in the sale section for under $100. Our favorite piece? The unicorn bestie bracelet, of course.
Price Range: $45 - $500+
BaubleBar
From mini sweet treats to iconic Disney characters and brightly colored gems, you'll find an assortment of adorable and versatile jewelry pieces at BaubleBar. The brand was founded in 2011 to create cheerful and unique pieces that could go well for any occasion. They've since launched major collaborations with brands like Disney, the NBA, and the NFL. They also carry an entire fine jewelry collection with everything priced under $100. We love the 18K safety clip earrings, which look even more stunning when paired with ear cuffs.
Price Range: $10 - $325
Best Trendy: Fraiser Sterling
Self-expression and individuality are at the core of the Fraiser Sterling jewelry brand and you can see that reflected in each of the brand's custom pieces. The founder, Frasier Lipton, launched the business out of her apartment back in 2011 with hopes of creating the jewelry brand of her dreams. Today, countless celebs have been spotted wearing her pieces, including Bella Hadid, who was seen sporting the Monaco chocker. If earrings are more your thing, go for the signature Smitten hoops. It'll make a great addition to your Valentine's Day outfit. The prices are all also budget-friendly and stay under $100.
Price Range: $28 - $66
Awe Inspired
Sure, wearing jewelry is a great way to dress up an outfit, but what makes it even better is when the chosen accessory comes with an empowering message. Awe's jewelry collection is filled with wearable tokens that are crafted to champion equality and social justice. From precious metals to ethically sourced gems, this brand prides itself on creating unique pieces that will last forever in your collection.
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Price Range: $60 - $699
Ink + Alloy
For unique and affordable jewelry pieces to wear on vacation, look no further. Ink + Alloy creates accessories for the modern bohemian lover. Think: colorful glass sea beads, upcycled brass, and sequins. Their pieces are crafted with bright and bold colors, including shiny rhinestones and gems. The best part? They've got three different subscription boxes you can choose from to enjoy new goodies all year long: a mystery box, an earrings box, and a bracelet of the month box.
Price Range: $30 - $65
Best for Pearl Lovers: Notte
Notte isn’t like other jewelry brands — it’s for the indie, alt-girls at heart. While freshwater pearl-style necklaces feel reminiscent of those available on Mejuri, the New York-based label lives and breathes for funky pops of color and charming, beaded styles.
The marriage between timeless gold chains and in-your-face glitter heart charms makes for a unique aesthetic often associated with young, hip circles. If you’re looking for statement pieces that feel incredibly Gen-Z, this one's for you.
Price Range: $42 - $188
Oma The Label
One of Black in Fashion Council’s crown jewels during New York Fashion Week, OMA the Label is doing everything right in the world of fine jewelry. Body chains, chunky hoops, and ‘80s-inspired chain necklaces are eclectic styles for the modern woman. The label focuses on gold-plated styles, offering more accessible price points for consumers.
Price Range: $15 - $369
Aurate
If endlessly wearable, tarnish-free pieces (as this TikTok creator calls them) are what you're after, Aurate is a great place to look — both for yourself and your besties. Its jewelry collection has a little something for every budget, from cute rings and hoop earrings to investment-worthy 14K gold chains and bangles that look great layered or on their own. The only catch: A lot of the pure gold pieces are made-to-order, so don't leave ordering to the last minute!
Price Range: $100 - $4,500
Best Unisex: Kinn Studio
Another TikTok-approved brand is AAPI-owned brand Kinn Studio, which creators love for its personalized, heirloom-worthy pieces that you'll have a hard time taking off. The locket pendant necklace makes for a great college graduation gift, for starters. Down the line, you can also work with its designers to create your own diamond ring. The prices range from $120 to over $1000.
Price Range: $50 - $11,800+
Adornmonde
Love a curated earscape? Then you need Adornmonde on your radar. The brand's earrings set are great for achieving an ear stack begging for a zoomed-in mirror snap — and since the brand also carries tons of sparkly ear cuffs, you don't even need multiple piercings to create the same layered look.
Price Range: $74 - $548+
Jenny Bird
If the name Jenny Bird sounds familiar, it's probably because TikTok creators hype up the brand on your FYP. The Canadian-based brand is loved for its collection of everyday staples, like the Stevie chain necklace or Rae anklet, which have been spotted on everyone from Mandy Moore to Kylie Jenner and Selena Gomez. Prices start at $68 and up.
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Price Range: $8 - $350
Edge of Ember
Founded by Lynette Ong, Edge of Ember makes fine jewelry that prioritizes the earth. The pieces are made from recycled metals, ethically sourced gemstones, and lab-grown diamonds. Plus, the brand also helps you recycle your old jewelry, too. Prices tend to range on the higher end, starting out at $105 and can go past $500. So, take advantage of the brand's winter sale. You can score up to 70% off on gorgeous halo rings, pendant necklaces, and hoop earrings.
Price Range: $8 - $350
Best Affordable Luxury: Senia
Senia's designs (which you may have seen on this iconic Sydney Sweeney look last year) can be configured in multiple ways. The brand's signature Infinity earrings can be worn in 55 (yes, 55!) different ways. The brand is also championing size-inclusivity in its ring designs, which is worth noting if you have difficulty finding rings that fit.
Price Range: $78 - $745
Rocksbox
Rocksbox's mission is to bring the joy of jewelry to everyone - no matter the budget or occasion, through their jewelry rental membership. We happen to think it's a great option for those who want to try new looks and trends without having to commit to a piece forever. Members can select three pieces to wear each month, and there's no limit on how many times you can swap out the pieces. The best part? If you fall in love with a piece, you have the option to buy it.
Price Range: $33 - $225
