Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Home Market Releases for January 21st, 2020

January 21st, 2020

It’s an odd week for the home market, as there are four wide releases coming out this week, which is more than most weeks. However, none of them were $100 million hits domestically, so it feels slow on top. That said, The Addams Family did come close to that mark and Zombieland: Double Tap was a solid midlevel hit. As for high quality releases, Jay And Silent Bob Reboot will very likely please fans of the franchise, but I’m unsure about its ability draw in newcomers. Finally, the Pain & Glory is the best of the best and only the lack of substantial extras prevents it from winning Pick of the Week with ease. Zombieland: Double Tap has much better extras, so it a contender for Pick of the Week as well. Pain & Glory does win, but it is relatively close. More...

Theater Averages: Frozen Floats on Water

November 28th, 2019

Frozen II led the way on yet another chart, this time the theater average chart, earning an average of $29,339 during its opening weekend. Dark Waters was right behind with an average of $25,652 in four theaters, which does suggest at least some potential to expand. Jay and Silent Bob Reboot continues its impressive road show run earning an average of $16,140 in five theaters. Citizen K was the final film in the $10,000 club with an opening of $10,571 in its lone theater. More...

Theater Averages: Making Waves

November 20th, 2019

Waves led the way on the theater average chart with an opening weekend average of $33,583 in four theaters. Jay and Silent Bob Reboot was in second place with an average of $16,899 in ten theaters. Its road show has been a success so far, but the film did cost $10 million to make, so it will need to continue to have strong weekend numbers for a long time to break even. Recorder: The Marion Stokes Project opened with $12,140 in its lone theater. Honey Boy fell from an average of $75,266 in four theaters to an average of just $11,957 in 17. That’s still a good average, but its odds of expanding even semi-wide have been lowered dramatically. More...

Weekend Estimates: Ford and Ferrari v Top Five

November 17th, 2019

If the weekend estimates hold, then Ford v Ferrari, with an estimated $31.04 million, will open with almost as much as the rest of the top five combined. A lot of time when something like this happens, it is because there’s a monster hit opening. In this case, Ford v Ferrari will need strong legs just to top its production budget and hit $100 million at the box office and it is dominating the box office due to really weak competition. Fortunately, the film should have strong legs thanks to its reviews and its A plus from CinemaScore. The film is not doing as well internationally with an opening of $21.4 million in 41 markets. This includes a $3.2 million debut in Russia and $2.3 million debuts in the U.K. and France. If the film can earn some Awards Season buzz, then it could have the legs to get to $250 million worldwide, which should be enough to break even sometime during its home market run. More...

Theater Averages: Honey is in the Money

November 14th, 2019

Honey Boy easily led the way on the theater average chart earning just over $300,000 in four theaters for an average of $75,266. Jay and Silent Bob Reboot was way back with an average of $15,613 in 15 theaters during its fourth week of release. Granted, it is a road show with greatly inflated ticket prices, but it also has very limited showings, so this is a fantastic run. The final film in the $10,000 club was Better Days with an opening weekend of nearly $1 million in 70 theaters for an average of $14,136. More...

Theater Averages: The Irishman Enters Witness Protection

November 7th, 2019

It appears Netflix will not be reporting box office numbers for The Irishman. We’ve seen reports by third parties that the film earned $350,000 in eight theaters for an opening weekend average of $43,750. The only confirmed member of the $10,000 club was Jay and Silent Bob Reboot, which earned an average of $15,097 in 15 theaters. However, it is a roadshow tour and ticket prices for some shows are greatly inflated. This is still an impressive number, but don’t expect it to expand truly wide. More...

Theater Averages: Most New Releases Struggle, but Holdovers Thrive

October 31st, 2019

There was only one new release in the $10,000 club, No Safe Spaces, which earned $45,548 in its lone theater. While this is a great start, its reviews suggest it won’t stick around long, as the film is preaching to the choir. Jojo Rabbit expanded from five to 55 theaters, but still managed an impressive average of $18,983. Parasite was next with an average $14,158 in 129 theaters during its third weekend of release. Jay and Silent Bob Reboot expanded to 17 theaters, and earned an average of $12,774. It will likely continue to expand, as a lot of shows on its road tour were sold out weeks in advance. More...

Theater Averages: Jay and Silent Bob Give Limited Releases a Kick in the Pants

October 24th, 2019

It was an amazing week on the theater average chart with five films in the $10,000 club, incluing three new releases that earned averages of more than $50,000. Jay and Silent Bob Reboot opened with two days of special engagements where the film earned just over $1 million, before having a roadshow performance in one theater over the weekend earning $93,520. However, this wasn’t a usual run and tickets range from about $50 to over $200 for the VIP packages at some shows. That said, even with normal ticket prices, it would still have earned a spot in the $10,000 club. Second place went to Jojo Rabbit with an impressive opening of average $69,911 in five theaters. This is more than enough to expand significantly, perhaps even enough to justify a wide expansion. The Lighthouse also opened well enough to justify significant expansions earning an average of $53,475 in eight theaters. Parasite was the only holdover in the $10,000 club earning an average of $37,616 in 33 theaters. The film topped $1 million over the weekend and it has plenty of room to grow. The final film in the $10,000 club was The Cave, which earned an average of $10,593 in two theaters. More...