Denny’s revamps its rewards program and customers will be in for a ‘grand slam’
A MAJOR American diner chain is revamping its rewards program, and customers are excited to reap the benefits.
Denny’s Rewards will now offer guests monthly offers as well as personalized challenges.
The personal challenges will unlock never-before-seen rewards, the company said in a press release Thursday.
When customers join the program on Dennys.com or via the Denny’s app, they’ll find themselves with a digital wallet including the offers and fun challenges.
These challenges will ultimately reveal more deals down the line at the popular diner chain.
"Denny's provides an incredible bang for your buck, and now our rewards challenges take value to a whole new level," said John Dillon, Denny's President, in a statement.
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"At a time when guests place a premium on value, we are excited about this game-changing summer launch. The fact that it's also fun is the icing on the proverbial pancake."
Each customer has the ability to accept a personalized challenge and then apply the reward to an in-person, takeout, or delivery order.
Some of the savings are dependent on a customer’s loyalty.
For instance, if you visit Denny’s four times before the end of July, you earn a free Grand Slam breakfast.
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The program is now offering two introductory challenges, but new opportunities will be available this month.
"What better time to become a Denny's Rewards member than right now," said Sherri Landry, Denny's chief marketing officer, in a statement.
Landry added that Rewards members will also earn two free pieces of bacon on orders if they join today.
If you’re already a Denny’s Rewards member, your dashboard will be automatically updated with the new offers.
Guests already earn exclusive offers through the service, including a free breakfast on your birthday.
Currently, Denny’s operates nearly 1,600 restaurants worldwide.
DENNY’S MENU SHAKEUP
While the rewards program upgrade is good news for Denny’s fans, customers have also been excited about some of the changes the chain is making to its menu.
One iconic offering that returned this year is the Baconalia.
The Baconalia is a bacon-filled menu that celebrates the meat in seven different dishes.
First introduced in 2011, the Baconalia has been missing in action for at least a decade.
It officially returned on June 21, and customers were ecstatic.
"Many things have changed over the past decade, but one thing has remained the same, and that is America's love of and obsession with bacon," said John Dillon, Denny's president, in a press release.
Some of the menu’s most notable additions are the Bacon Slam, which consists of two buttermilk pancakes, four strips of thick-cut Cherrywood bacon, eggs, and hashbrowns.
There is also the Sweet and Smoky BLT&E — a classic BLT that's topped with eggs, bacon jam, and Cherrywood bacon.
Meanwhile, those with a sweet tooth can try the What's Shakin' Bacon milkshake.
Also new on the menu is the Super Slam.
The meal features two sausage links, two bacon strips, two eggs cooked to order, hash browns, and two buttermilk pancakes.
The Super Slam is available all day long and is priced at $7.99 at most restaurants.
However, even with the bacon-forward menu and Super Slam coming back, some guests are still complaining that their favorite item is gone.
The item in question, the Fried Cheese Melt, was a classic grilled cheese on sourdough stuffed with mozzarella sticks and served with a side of marinara sauce for dipping.
At just $4, it captured customers’ attention, and few could forget it even when it was gone.
Fans created a petition to try and get it back on the menu, calling it "the best sandwich Denny's ever made."
"We need to bring this legendary sandwich back for all patrons of America's Diner to indulge in!" the petition writer said.
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