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FANS of Dragon's Den have a particular complaint about Sara Davies after noticing her 'weakness' on the show.

The businesswoman and millionaire is one of the panel members on the show who can choose to sponsor hopeful entrepreneurs.

Some viewers think Sara Davies is exposing a weakness on Dragon's Den
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Some viewers think Sara Davies is exposing a weakness on Dragon's DenCredit: BBC
The star does not sponsor entrepreneurs when she doesn't know their target market
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The star does not sponsor entrepreneurs when she doesn't know their target marketCredit: BBC
Other Dragons make themselves out to be experts on all businesses
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Other Dragons make themselves out to be experts on all businessesCredit: BBC

However, some viewers have noticed that whenever she declines backing someone's business, she says it is because she does not have experience in their field.

One fan has suggested that she should not admit to the lack of knowledge.

They added that she could still sponsor a business she doesn't know the market for.

The viewer took to social media with their opinion, writing: "I love Sara on Dragon's Den I think she adds something different and she's very entertaining, BUT on this new series every investment opportunity she's had she's either said 'I know nothing about this market, I'm out' like fair enough being honest but I don't understand why say that.

"Why make the people already have a preconceived perception that she won't do anything with the business?

"My point is If she likes a business she should just make an offer and don't make her impact on the business seem not that big, because I'm sure even if she doesn't know the market I'm sure she can still make a massive impact on any business she gives her money too."

Another person agreed, sharing: "I've had the same thought about her. Why does she expose her weakness when people like Peter, Touker and to some extent Deborah make it always look that they are good at everything?"

However, others disputed that she is in the right for only sponsoring projects she cares about.

One pointed out: "I think Sara likes to act as a mentor on businesses she's passionate about. I think whenever those interests align she usually makes an offer."

Dragons' Den stars - past and present

Dragons' Den has been on our screens since 2005 and sees entrepreneurs enter the Den to try and win investment for their businesses from the Dragons.

Over the years there have been many wealthy investors sitting in the famous seats, here's a rundown of them all and how long they were on the show for.

  • Peter Jones - series 1 - present
  • Deborah Meaden - series 3 - present
  • Touker Suleyman - series 13 - present
  • Sara Davies - series 17 - present
  • Steven Bartlett - series 19 - present
  • Duncan Bannatyne - series 1 - 12
  • Rachel Elnaugh - series 1 and 2
  • Doug Richard - series 1 and 2
  • Simon Woodroffe - series 1
  • Theo Paphitis - series 2 -10
  • Richard Farleigh - series 3 and 4
  • James Caan - series 5-8
  • Hilary Devey - series 9 and 10
  • Kelly Hoppen - series 11 and 12
  • Piers Linney - series 11 and 12
  • Nick Jenkins - series 13 and 14
  • Sarah Willingham - series 13 and 14
  • Jenny Campbell - series 15 and 16
  • Tej Lalvani - series 15 - 18
  • Emma Grede and Gary Neville were guest Dragons during series 21.

Someone chipped in adding: "Obviously Dragons will always give a reason why they go out.

"As for what impact she could make, well the truth is, its not just about the money.

"Sara can spend her time, building a business she knows how to build, or she can build a business with guess work. Dragons want to be 'smart money', not 'dumb money' which can sometimes come from a bank loan.

"Time, and the risk / reward ratio is maybe more important than money, in those deals."

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