Yokohama Archives - Tire Review Magazine
Yokohama’s 2025 Motorsports Plan will Focus on ADVAN, GEOLANDAR Tires

The company will highlight its ADVAN and GEOLANDAR brands through the ADVAN Challenge and off-roading events for the GEOLANDAR.

2025 Yokohama motorsports plan
Yokohama Tire Renews Partnership with Bassmaster

Yokohama’s partnership with Bassmaster includes sponsoring events like the Elite Series and College and High School Series.

Yokohama Tire Bassmaster Partnership
Zeon, Yokohama Rubber to Establish Facility for Butadiene Production

The partners expect operations to begin in 2026 and will use the facility to collect data that supports future mass production.

sustainable rubber production
Jeff Barna Promoted to President & CEO of Yokohama Corporation of North America

Jeff Barna now serves as President & CEO of YCNA, Shinichi Takimoto transitions to new roles in Japan, and Stan Chandgie has been named COO of YCNA

Yokohama organizational changes
Yokohama Rubber to Participate in Aircraft Interiors Expo 2025

Yokohama Rubber said it aims to target the replacement market, focusing on aircraft manufacturers, airlines, and aircraft maintenance companies.

aircraft lavatory products
How Yokohama Tire is Addressing Commercial Tire Market Challenges

In this Q&A, Dan Funkhouser discusses the commercial tire outlook for Yokohama and the industry in the coming months.

Yokohama commercial tire market
Yokohama-ATG Expands Agricultural Tire Warranty Coverage

The Yokohama-ATG warranty now covers Agriflex+ IF/VF tires and all steel-belted radial farm tires in the Alliance lineup.

Yokohama Agricultural Tire Warranty
Yokohama Tire Becomes the Official Tire for Mustang Cup Racing Series

Each 500-horsepower Ford performance-engineered Mustang Dark Horse R will run on Yokohama’s ADVAN A005 slicks or A006 wet racing tires.

Mustang Cup racing series
Yokohama Rubber Supplies ADVAN Sport EV Tires for LEAPMOTOR C16 SUV

The LEAPMOTOR C16 SUV, introduced last June, features 245/45R21 104V XL tires on the front and 255/45R21 106V XL tires on the rear.

ADVAN Sport EV
Yokohama Reports 11% YOY Sales Increase in 2024

The company forecasts an 11.4% increase in sales revenue for 2025, and projects business profit will rise 2.7%.

Yokohama Rubber fiscal results
Yokohama Unveils the Alliance Agriflex+ 377 XT Tire

The Agriflex+ 377 XT works with heavy farm equipment such as spreaders, combines, and grain carts.

Alliance Agriflex+ 377 XT
Yokohama Tire to Sponsor Every Man Challenge at King of the Hammers

Yokohama’s off-road team will compete in six four-wheel classes on GEOLANDAR off-road tires.

Yokohama Tire Every Man Challenge