High-fidelity in-depth interviews delivered at 12x the speed of conventional agencies.
Faster, deeper, and more reliable access to the right respondents.
To ensure respondents meet requirements, each project uses custom screening, geolocation, usage verification, and scenario testing before the interview begins.
The agent uses fast and slow thinking with real-time lie detection to verify respondents against criteria, effectively filtering out invalid samples.
After project completion, the post-processing review performs a final quality check on each interview, ensuring feedback accurately aligns with the client's objectives.
See how AI conducts in-depth interviews in real time
Evaluate a new rent-and-return model. See how AI quickly uncovers your real concerns around pricing and trust.
Compare two packaging designs. See how AI guides you to unpack your thoughts on visual details and premium feel.
Share your fast-food preferences. See how AI probes deeper to uncover your true brand feelings and impressions.
Our customers
Join 400+ teams across gaming, consumer goods, manufacturing, lifestyle apps, and beyond — using our AI-driven qualitative research platform to take their user insights to the next level.
"User research used to be our slowest input — 60+ days from brief to insight. With Trooly, the same depth arrives in 2–3 days, with no loss of human warmth or texture. For a consumer brand that lives or dies by listening, that's a structural advantage — the closest thing we have to hearing our customers in real time."
"Honestly, the experience exceeded my expectations. Compared to other products, Trooly's interactions with interviewees feel more natural, with real independent thinking and proactive follow-ups. It also recruited our target users in remarkably little time — incredibly efficient."
"From product concept to face-to-face Aha moments with users, Trooly led me through the fog to the truth — pragmatic, professional, and remarkably insightful. What I valued most were our back-and-forth discussions after each round of research; her observations were always sharp and on the mark. Trooly made me no longer feel alone on the journey of uncovering user truths."
"Trooly is incredibly capable — it understands my research goals from just a brief description and quickly puts together a research plan. Highly professional and intelligent."
"The product is highly practical and efficient. You can tell the team has thought deeply about how to bridge traditional research with AI analysis, giving small and mid-sized companies user insight capabilities on par with top-tier teams."
"Honestly, I was genuinely impressed after using it. Compared to other AI tools, Trooly's interviews have warmth — she actually responds to me. It's not like other AIs that fire off questions one Q&A at a time, or even make you press "Start" and "End" buttons. The whole experience felt smooth and intelligent."
"We first heard about Trooly through a press article. As a user research team, we were skeptical at first, so we ran a side-by-side test against human-led research. It quickly became our go-to for qualitative work — and the more we used it, the more it surprised us. It breaks the efficiency ceiling of traditional research without losing the human warmth of real conversation. I'm especially fond of "talk to transcripts," which makes unstructured data remarkably easy to work with. Trooly is a young, sharp team, and it's gratifying to see our product suggestions being shipped one by one."
Look past the surface answers to uncover the hidden truths and "whys" behind a person's behavior.
It builds the trust needed to unlock the unfiltered truths beyond the script.
We support on-demand language switching and deliver full semantic understanding of the conversation's context.
From AI-moderated deep interviews to
structured research reports, Trooly gives you
professional user insights without the agency cost.
Define your goal, AI handles the rest. Generate a complete research plan in seconds — audience, outline, screener, all ready to launch.
Validate early product concepts, sketches, or prototypes with target users to assess market potential and refinement areas before launch.
Desk Research is designed to consolidate vast existing data and multi-channel public information, helping teams build a comprehensive and objective knowledge base for target domains at minimal time cost.
Competitor Analysis strategically evaluates external companies to understand their strengths, weaknesses, and positioning—providing a roadmap for product differentiation and SaaS growth.
High-fidelity interviews to validate investment theses and stress-test consumer loyalty through rigorous sample verification.
We do not sell or share your data. With Privacy Mode, no
data is stored on our servers, and by currently pursuing
SOC 2 Type II, ISO 27001 and HIPAA compliance,
Trooly remains dedicated to the highest standards for security.
97% accuracy rate, validated by 20,000+ user interactions.
Full audit trail of all recommendations.
Your data will not be trained by our models.
You maintain full control of every decision.
Flexible options for teams of all sizes. From individual
projects to enterprise-wide research operations.
Recruit from your own user base — Trooly handles AI study design, interviews, analysis and reporting.
Billed per participant who completes an interview. Participant recruitment and incentives not included.
Everything in AI User Interviews — plus we recruit the participants for you.
Billed per qualified participant who completes an interview. Price covers recruitment channel fees and participant incentives.
For teams that need collaboration, scale and dedicated support.
Find answers to common questions about the Trooly AI
our security protocols, and subscription models.
Trooly Report
A senior research team delivering periodic consumer market reports across key dimensions, including user behavior, decision-making processes, and technological trends.