Ideas & Advice
Tips, trends and insights to grow your small business
The unboxing effect: How the unboxing experience shapes perception, loyalty and sales
Every product has a moment before it gets used. A customer opens the box, peels back the tissue paper, pulls […]
Types of packaging boxes and bags: How to choose the best for your brand
Packaging does more than protect what you sell, it shapes a customer’s first impression, their unboxing moment and how they […]
Complete guide to custom kraft paper bags: sizes, handles, benefits & uses
A sturdy, well-designed kraft paper bag helps customers associate your business with quality, care and value. Choose a reusable option […]
How to package and ship delicate and specialty handmade products
Whether you’re choosing handmade soap packaging or packing artwork for shipping, sending something you’ve made yourself can feel a little […]
Budget-friendly unboxing experience ideas that make customers remember your brand
Want customers to remember your brand, share their purchases and come back for more? A memorable unboxing experience can help, […]
Rigid boxes explained: materials, finishes and how they’re made
Rigid packaging uses thick, non-collapsible board to create sturdy boxes that hold their shape and give products a more substantial […]
Complete product launch packaging strategy guide
A product launch packaging strategy is the plan for designing, testing, producing and shipping the packaging for a new physical […]
How the right types of labels can elevate your packaging
Product labels fall into three main categories: functional purpose, application format and material. That means looking at what the label […]
Top 10 graphic design trends 2026
A new year means fresh chances to rethink your branding, and design trends are one of the most effective ways […]
The top 8 color trends 2026
Colors set the mood for everything from your website and digital marketing to your packaging and storefront. That’s why keeping […]
7 inspiring color trends for 2025
As we look toward what the biggest design and marketing trends will be for the new year, one of the […]
Color contrast for web design: 19 color contrast design examples
Color contrast is one of the fastest ways to improve the clarity, usability and overall professionalism of a design. A […]
How to use AI for small business design
AI helps small business owners create design ideas, visuals, marketing concepts and first drafts faster. It supports everything from social […]
12 easy-to-read fonts: Simple fonts and what makes them readable
With easy-to-read fonts, your brand message comes through loud and clear. The fonts you choose are a key component of […]
The 6 UX design basics every small business website needs to follow
Most customers don’t discover your business through your website first. They find you through a social post, a business card, […]
The 7 principles of design and how to use them (with infographic)
Design differs from art in that it has to have a purpose. Visually, this functionality is interpreted by making sure […]
How to plan an event: The complete small business guide
Event planning brings together the people, budget, venue and preparations needed to host a gathering, whether you’re introducing a new […]
The ultimate event registration guide for small businesses
Nobody wants their first memory of an event to be a line that barely moves. This event registration guide will […]
Event and corporate swag bag ideas: the ultimate guide
Nobody wants to spend time and money choosing giveaways only for guests to leave them behind. The best swag bag […]
Seasonal festival marketing: The ultimate guide for local events
Festival marketing brings together local promotion, community partnerships and eye-catching displays to attract attendees, build connections and drive sales at […]
28 best fonts for event signage
Choosing the best fonts for signs starts with a simple question: Can people read your message where they’ll actually see […]
Outdoor event marketing and branding to help you stand out
Outdoor event marketing is the strategy of promoting a business, product or service at open-air venues like farmers markets, craft […]
Trade show booth design: How to make an impact at a trade show
Looking to make a big impact at a trade show? The key lies in your trade show booth design. With […]
How event QR codes can enhance your customer connections
The difference between a good event and a great one often comes down to what happens after the conversation. Event […]
Stay cool and dry: Which T-shirt material is best for gym goers?
Which T-shirt material is best for gym wear? With cotton, polyester, nylon and countless blends to choose from, the answer […]
Top T-shirt styles and types for your small business
A T-shirt might seem like the simplest item in your brand toolkit. But once you’re choosing one for staff uniforms, […]
Direct-to-garment printing guide: How DTG works for custom apparel
Building a custom apparel line should feel exciting, not like signing up for a chemistry degree. Direct to garment printing […]
13 types of hoodie fabric materials explained
Different hoodie materials offer different levels of comfort, warmth, durability and print performance. This guide compares the most common options, […]
Managing a custom apparel program for a multi-location business
Managing multi-location business uniforms involves tracking new hires and sizes and keeping branding consistent. When ordering branded team apparel for […]
Custom T-shirts vs. custom hoodies: How to choose the right apparel for your campaign
For small businesses, corporate event planners, and e-commerce creators, branded apparel is one of the easiest ways to get your […]
How to print photos on T-shirts: A design and technical guide
A favorite photo can be too good to leave on your camera roll. Whatever moment it’s capturing, putting it on […]
How to print a logo on a T-shirt: The ultimate small business guide
Printing your logo on a T-shirt is a simple, affordable way to promote your business. Custom T-shirts can help create […]