MODBRN

JANUARY 11, 196( 

Ike tu/ac on we m&to&fv fictuAe ynch&tiuj 

Cory Grant, who for the second successive year was voted No. 1 male star in BOX- 

OFFICE'S popularity poll, is shown with Milton R. Rackmil, president of Universal- 

International, in whose production of "Operation Petticoat" Grant is starred and which 

is scoring record grosses throughout the country. Debbie Reynolds is first-place 

winner among the feminine stars in the BOXOFFICE poll . . . Story in this issue 

IN THIS ISSUE: 

"triad wmmv at 824 . 

,. 

it > 

NATIONAL EXECUTIVE EDITION 

mil Nrwi I'n,.. ol Ml | 

MODBRN 

SECTION,

! 

AS EVERYDAY AS LUNCH. ..the hunger 

PICTURES 

fill a definite human need. They 

take people out of their 

homes — out of 

themselves— away from cares of the day ! That's 

why people like to think about pictures; why 

they like to talk "pictures," like to go to them 

. . . like to get their friends to go with them! 

Sound reasons, these, for making each picture

for good pictures and the talk about them! 

Picture Film . . . maintained 

to help the industry principle that the better the picture the better 

solve problems of film selection, production and the box office.' Offices at strategic locations, 

processing, and exhibition . . . dedicated 

to the Inquiries invited. 

Motion Picture Film Department, EASTMAN KODAK COMPANY, Rochester 4, N.Y. 

East Coast Division: 342 Madison Ave., New York 17, N.Y. Midwest Division: 130 East 

Randolph Dr., Chicago 1 , III. West Coast Division: 6706 Santa Monica Blvd., Hollywood 38, Cal. 

say about it... that counts 

WIDE SCREEN 

COLOR

«i 

THE 

Kind 

OF 

Motion 

Picture 

THATCAN 

ONLY 

BE SEEN 

Fi?0MTHE 

EDGE 

OFYOUR 

2a 

RITA 

HAYWORIH 

ANTHONY 

FRANGOSA 

GIG .^ 

YOUNG 

JERRY WALDS 

PRODUCTION 

CINemaScoPEz g 

STEREOPHONIC SOUND 

SEAT 

The dramatic thunderbolt that could only 

come from the pen of Clifford Odets, one 

of America's greatest playwrights. 

Now under his personal direction, a new 

image of suspense has emerged on the 

screen ... as he dissects a murder and its 

components parts-the love-starved 

woman and a lonely man, the clandestine 

meetings and the hungry embraces -and 

the gun that exploded it all across page 

one! 

Written and Directed by 

CLIFFORD 

ODETS

/Ae Tic&e oftAe //lotion rictuJie //tdu&fa/ 

THE NATIONAL FILM 

WEEKLY 

Published in Nine Sectional Editions 

BEN SHLYEN 

Editor-in-Chief and Publisher 

DONALD M. MERSEREAU, Associate 

Publisher & General Manager 

NATHAN COHEN. .Executive Editor 

JESSE SHLYEN. .. .Monaging Editor 

HUGH FRAZE Field Editor 

AL STEEN Eastern Editor 

IVAN SPEAR Western Editor 

I. L. THATCHER. .Equipment Editor 

MORRIS SCHLOZMAN Business Mgr. 

Publication Offices: 825 Van Brunt Blvd.. 

Kansas City 24, Mo. Nathan Cohen. Executive 

Editor; Jesse Shlyen. Man. mint' 

Editor: Morris Schlozman. Business Manager: 

Hugh Fraze. Field Editor; I. L. 

Thatcher. Editor The Mudern Theatre 

Section. Telephone CHestnut 1-7777. 

Editorial Offices: 45 Rockefeller Plaza. 

New York 20. N. Y. Iionald M. Mersereau. 

Associate Publisher & General 

Manager; Al Sleen, Eastern Editor: Carl 

Mos. Equipment Advertising. Telephone 

COInmbus 5-6370. 

Central Offices: Editorial—920 N. Michigan 

Ave.. Chicago 11. 111.. Frances B 

Clow. Telephone Superior 7-3972. Advertising—35 

East Wacker Krlve, Chicago 1, 

111.. Ewlng Hutchison and John flendrlckson. 

Telephone ANdover 3-3042. 

Western Offices: Editorial and Film Advertising—6404 

Hollywood Blvd.. Hollywood 

28. Calif. Ivan Spear, manager, Telephone 

Hollywood 5-1186. Equipment and 

Non-Film Advertising—672 S. Lafayette 

Park. Los Angeles. Calif. Bob Wettsteln. 

manager Telephone Hl'nklrk 8 2286. 

London Office: Anthony Gruner. 1 Woodberry 

Way. Flnchley, No. 12. Telephone 

Hillside 6733. 

The MODERN TnEATIIE Section Is Included 

In the first Issue or each month. 

Atlanta- Martha Chandler. 191 Walton NW. 

Albany: J. S. Conners. 21-23 Walter Ave. 

Baltimore: George Browning. Stanley Thea. 

Iloston: Frances Harding. HIT 2-1141 

Charlotte- Blanche Carr. 301 8. Church 

Cincinnati- Frances Hanford. UNIverslty 

1-7180. 

Cleveland: Elsie Loeb, Falrmount 1-0046. 

Columbus: Fred Oestrelcher. 646 Ithoades 

Place. 

Iiallas: Mahle Gulnan. 5927 Wlnton. 

Denver: Bruce Marshall. 2881 3. Cherry 

Way. 

H Ines: Buss Schoch. Register-Tribune 

Detroit: 11. F. Iteres. 906 Foi Theatre 

Bldg.. WOnriwarrl 2-1144. 

nartford: Allen M. Wldem. CH 9 8211. 

Jacksonville: Robert Cornwall. 1199 Edgewood 

Are. 

Memphis: Null Adams, 707 Spring St 

Miami: Martha Lummus. 622 N. E. 98 St. 

Milwaukee: Wm Nlcol. 2251 8. Layton. 

Minneapolis: Donald M. Lyons. 72 Glenwood 

Ave. 

New Orleans: Mrs. Jack Auslet. 2268% 

St. Claude Ave. 

Oklahoma City: Sam Brunk. 3416 N. Virginia. 

Omaha: Irving Baker. 911 N. 51st St. 

Pitllburgh: I!. I-'. Kllngensmlth. 516 Jeannette. 

Wllklnsburg. Cllurchlll 1-2809. 

Portland. Ore.: Arnold Marks. Journal 

Providence. R. I.: G. Fred Aiken. 75 

8th St. 

St. LouU: Dave Barrett, 5149 Rosa. 

Salt l-akc City. II. Pearson. Deseret News. 

San Francisco: Dolores Rartisch. 25 Taylor 

St., ORdway 3-4813: Advertising 

Jerry Nowell. 355 Stockton St.. VI Ikon 

2-9537. 

Washington: Charles Hurley, 203 Eye St.. 

N W. 

In 

Canada 

Montreal- Roam 314, 625 Belmont St.. 

Jules Larnehelle. 

St. John: 43 Waterloo. Sam Bahb 

Toronto: 1675 Baytlew Ave., Wlllovvdale, 

Ont. W. Gladlsh. 

Vancouver: Lyric Theatre Bldg , Jack Droy. 

Winnipeg: 157 Rupert, Barney Brookler. 

Member Audit Bureau of Circulations 

Second Class postage paid at Kansas City, 

Mo. Sectional Edition. S3 00 per year: 

National Edition. $7.50 

JANUARY 11, 1960 

Vol. 76 No. 12 

A BRIGHT FUTURE, IF- 

HK MOTION picture industry has 

a bright future—IF—it takes into account certain 

factors relating to its business welfare 

and does something about them. That's the nub 

of the findings in the comprehensive survey 

made by Dr. Robert Miner. Ohio State University 

professor, reported in last week's issue 

of Boxoffice. 

In the long range—ten to 20 years—Dr. Miner 

saw a theatre attendance gain of up to approximately 

40 per cent, bringing the weekly 

average to 68 million, as a result of the population 

growth or "explosion," as it is being called. 

But, even though attendance gains can be expected 

from this increase in the patron potential, 

it will not be realized unless the industry 

exerts aggressive effort on its own behalf, viz: 

For both exhibitors and distributors to intensify 

their selling of pictures; to keep up and improve 

the physical appearances of theatres and their 

comfort facilities; to raise the output of quality 

pictures; and to scale admission prices to obtain 

both the maximum of dollars and volume 

of ticket 

sales. 

What Dr. Miner had to say in detailing his 

suggestions was not far different from what exhibitors, 

producers and distributors have been 

saying to one another. Happily, the repetition 

of these admonitions has been bearing fruit, as 

reported in our news pages. But, while there 

has been a sharp uptrend in the remodeling and 

refurbishing of theatres, and it i> progressing at 

an encouraging pace, there still are too main 

exhibitors who are lagging behind in 

taking this 

long overdue action. Along with this, reluctance 

to make programming changes in keeping w ith 

the demands of the times is a further retardent 

to building patronage. 

Although advocating "more reasonable admission 

prices," Dr. Miner suggests that a 

thorough Study of price and its effect upon 

attendance be conducted bj exhibitors. Thus, 

they would be able to determine whether the 1 

ma) be charging too little or too much, from 

the effect of the higher or lower prices on total 

attendance, as well as total income. For example, 

if a |] admission price does not have an 

adverse effect, it might even be raised. Such 

a "test" by exhibitors in their own situations 

nia\ In- the means for providing needed increases 

in 

revenue. 

In other surveys, it has been reported that. 

since patron- have become selective in their 

choice of motion pictures, higher admission 

prices an- DOl considered a deterrent to attendance. 

That may hold true where so-called 

blockbusters are concerned. But there is reason 

to question that thesis on the general run of 

films. Here, too, Dr. Miner's advice may be 

heeded: "Managers should be alert to the reaction 

of their audiences to various types of 

films. They should tr\ to determine the likes and 

dislikes of their audiences and cater to these 

desires." 

Implicit therein is the need for exhibitors to 

lessen their resistance to change; to be willing 

to break away from routine, in-a-rut programming 

policies and operational practices; to be 

willing to explore and experiment with new 

ideas; to keep in tune with the times. And. 

again, to intensify promotional proclivities. 

Global 

* * 

Promotions 

When United Artists blueprinted its global 

concept of promotion for its forthcoming product 

at an international personnel meeting last 

summer, there may have been some people in 

the industry who thought the company was indulging 

in wishful thinking. It was a "one-world"' 

idea that seemed visionary and difficult of 

achievement. But now that the results of the 

first efforts are in. it is a reality—an accomplished 

fact that is stimulating to behold. 

Applied to two of its-major attractions, "On 

I 

the Beach" and "Solomon and Sheba," \ 's 

international promotion campaigns have scored 

with outstanding success, judging b) the reports 

of grosses on these productions from around the 

world. According to William J. Heineman. I A 

\ ice-president, the comprehensive global merchandising 

and marketing programs now are 

reflecting global revenue never before attained. 

It has been the policy of this publication to 

print gross figures only on rare occasions. 

Such, 

indeed, is the grossing record of $1,982,947 lot 

"Solomon and Sheba" from jn-t 53 engagein. 

-ill- and ~-7ti,' I.;','.).'! for "On the Beach" in onl) 

23 engagements, registered in three weeks. In 

man] instances new records were achieved, both 

overseas and domestically. 

["he preselling activirj involved lutein had its 

beginning long in advance ol the pictures release. 

The simultaneous aroundt-the-world premieres 

ga\e additional force to the impact generate. 

I l>\ the extended and extensive campaigns 

that were so well carried out. Demonstrating 

the universality and adaptability of showmanship 

methods, regardless of country of origin, 

the success marking 

I 

V's initiation ol the 

global concept ma\ well set a pattern to be 

given frequent use in the future. 

\JL»j /64JLz^^

Myers Asks All Exhibitors 

To Fight Wage Bill 

WASHINGTON—The federal minimum 

wage bill to include theatres poses a serious 

threat to all exhibitors whether they realize 

it or not, Abram F. Myers, general counsel 

of Allied States Ass'n, emphasized in a 

news release from his office Friday < 8 1 

"I am disturbed by the apparent disposition 

of some exhibitors in areas not 

now affected by state law to bow out of the 

effort against federal legislation on this 

subject on the ground that the worst has 

already happened to them and they are 

not in a position to complain against the 

extension of such regulation to others," 

Myers said. 

"A federal law will supersede all state 

laws on this subject and all exemptions 

now employed under state laws will be 

wiped out," Myers warned. "Moreover, if 

disaster strikes a particular area, it is unlikely 

that Congress will get around to 

readjusting the rates in time to do any 

good, if at all. There is absolutely no need 

for a federal law controlling wages and 

working conditions in theatres. It is nonsense 

to say that the wages paid theatre 

employes in one state affect those in 

another. Exhibitors should hit this extension 

of federal power with all influence 

they can command." 

Myers said that Allied States Ass'n is 

indebted to Charles E. McCarthy, executive 

secretary of the Council of Motion Picture 

Organizations, for an analysis of state 

minimum wage laws, prepared by Frank 

C. Lydon, Boston exhibitor. The analysis 

shows: (1) 23 states have no effective law 

on the subject, seven, plus D.C., have 

such laws that do not now affect amusements, 

and i3) 18, not including Alaska or 

Hawaii, have minimum wage laws affecting 

theatres. 

Myers urged all exhibitors to cooperate 

fully with COMPO, National Allied, 

regional associations and with the committees 

to combat the minimum wage bill 

threat. 

W. Pa. Allied Votes 

To Quit National 

PITTSBURGH — Allied 

Motion Picture 

Theatre Owners of Western Pennsylvania 

has voted to pull out of National Allied. 

The decision was reached at a regular 

meeting of the board Tuesday (5) without 

waiting to learn the action taken at a 

membership meeting the same day of Allied 

Theatre Owners of New Jersey. The 

ATONJ voted to request a special meeting 

of the national board before February 6. 

The Pennsylvania decision will cost National 

Allied one of its largest and most 

powerful units unless pressures can be applied 

to force a reconsideration or, at 

least, delayed action. 

The unit had made no bones about being 

critical of some angles of national 

policy at the December convention in Miami 

Beach. 

Myers Decides to Stay 

As W. Pa. 

Resigns 

Lake Park, la.—Al Myrick, president 

of Allied States Ass'n, expressed 

regret over the withdrawal of the 

Western Pennsylvania unit, in commenting 

on that action. At the same 

time, he announced that Abram F. 

Myers, chairman of the board and 

general counsel of the national organization, 

had now determined to continue 

in those capacities. Myrick's 

statement follows: 

"It is with our deepest regret that 

we accept the resignation of Allied 

Western Pennsylvania from Allied 

States Ass'n. 

"Due to the many requests from 

various board members, Mr. Myers has 

agreed to NOT resign, according to his 

emotional promise in Miami. This 

month, Mr. Myers completes 30 years 

of faithful and loyal service to Allied 

States Ass'n. In the communiques I 

have received from many board members, 

they have expressed their desire 

to have him continue in the same capacity." 

Hyman Actively Promoting 

Spring Quality Product 

NEW YORK—Discussions with major 

company heads looking toward the release 

of quality product in April, May and June 

have been begun by Edward L. Hyman, 

vice-president of American Broadcasting- 

Paramount Theatres, and will continue for 

another week. 

Hyman's next move in his year-around 

campaign for orderly releasing of product 

will be talks with affiliates on methods 

of tieing in on a custom-built drive to support 

the quality pictures to show the majors 

it is to their advantage to distribute 

stronger product during those three 

months. He will go to Hollywood February 

14 for further surveys of the product situation 

and issue a report to the industry 

from there. 

Norman Poller Is Named 

To Buena Vista Post 

NEW YORK—Norman Poller, formerly 

associated with RKO Radio and Rank 

Film Distributors, has been named publicity 

manager for Buena Vista Distribution 

Co. by Charles Levy, advertising and 

publicity director. 

Poller, who has been in the film industry 

for more than 20 years, started as an 

usher for RKO Theatres before switching 

to RKO Pictures, where he held a variety 

of posts. He was also an account executive 

with the David O. Alber public relations 

outfit and spent the last two years 

in television publicity and promotion. 

of 

N. J. Allied Demands 

Nat'l Board Meeting 

NEW YORK—Allied Theatre Owners of 

New Jersey has laid its position on the 

line insofar as the national organization 

is concerned and has demanded that a 

special meeting of the board of directors 

be called not later than February 6 to discuss 

important issues. In fact, New Jersey 

Allied has made February 6 the deadline 

and is prepared to take "strong action" 

unless the meeting is called. 

The request was made by the New Jersey 

unit to Al Myrick, national president, 

and to Abram F. Myers, general counsel 

and board chairman, following a meeting 

of the unit here Tuesday '5). 

While the unit's leaders would not commit 

themselves, indications were that the 

membership was incensed over the events 

at the national convention in Miami Beach 

where factional disputes almost ripped the 

board apart. It is believed none of the 

members wants New Jersey to pull out 

of the national body but that could be 

a possibility unless certain reforms are 

instituted. 

The New Jersey members met all day 

Tuesday and had committed themselves 

to "no comment" for the time being as to 

what took place, but it was learned that 

"fireworks" were in the wind. All that was 

released was a resolution which read, in 

part, as follows: 

"Whereas Allied Theatre Owners of New 

Jersey believes in a strong, united group, 

representing all independent theatre owners 

and that National Allied has in the 

past successfully defended, protected and 

helped the independents and that National 

Allied and its leaders should be concerned 

in attaining the goals of a prosperous and 

harmonious industry and should be willing 

to work with all individuals and organizations 

to attain that end, New Jersey Allied 

feels that if National Allied is to continue 

to be of benefit to its member organizations, 

certain clarifications of policy, intentions 

and plans must be set forth. 

"Resolved, that our national director be 

instructed to make formal requests immediately 

to our president and board 

chairman to call a special meeting of the 

board of directors to be held as quickly as 

possible, no later than February 6, to discuss 

these subjects and a future course." 

TOA Board Meeting 

Set February 22-24 

New York — Theatre Owners of 

America board and executive committee 

will hold its annual midwinter 

meeting February 22-24 at the Mayflower 

Hotel in Washington, D.C. 

George G. Kerasotes, board chairman, 

will 

preside. 

President Albert M. Pickus said the 

national capital was selected as the 

site for the meeting because of pending 

legislation, especially that having to 

do with minimum wage and cable toll 

TV hearings. Members of the board 

and executive committee will meet with 

their senators and congressmen while 

there. 

BOXOFFICE January 11, 1960

6 > and 

Marc J. 

Wolf Allied's 

Second ACE Alternate 

Lake Park, la.—Marc J. Wolf of Indianapolis 

has been appointed second 

alternate to Al 

Myrick, president 

of Allied States 

Ass'n, to work 

with Irving Dollinger 

on the executive 

committee 

of the American 

Congress of 

Exhibitors. The 

appointment is 

subject to the approval 

of the Allied 

board, which 

Marc J. Wolf 

Myrick said 

would be polled by mail. 

Wolf, who is a member of the board 

of directors of Allied Theatre Owners 

of Indiana, has had a long and active 

career in the motion picture industry, 

is president and general manager of 

the Y. & W. Management Corp. and 

at one time was district manager of 

Paramount-Publix Theatres in Indiana. 

He entered the industry as 

manager of the V. U. Young Theatres 

of Gary, Ind., in 1923. He served as 

an officer of the Indiana Allied unit 

for ten years; and is a past International 

Chief Barker of Variety Clubs. 

Preparations Completed 

For Dinner to Robbins 

NEW YORK — Preparations were completed 

during the week for the dinner at 

which the motion 

picture and amusement 

industries will 

honor 

Herman Robbins 

of National 

Screen Service, according 

to Arthur B. 

Krim, president of 

United Artists and 

chairman of the 

amusement division 

of the Federation of 

J e w i sh Philanthropies 

for its latest 

campaign. 

Herman Robbins 

The testimonial will be held Wednesday 

'13' at the Waldorf-Astoria Hotel. It will 

also mark the occasion of National Screen's 

40th anniversary, and a large attendance 

assured. The dinner committee includes 

is 

Barney Balaban, honorary chairman: S. 

H. Fabian, chairman: William Brandt, 

Samuel Rosen. William J. German. A. 

Schneider and Joseph R. Vogel. associate 

chairmen, and Spyros P. Skouras, treasurer. 

Eastman Promotes Wynd 

ROCHESTER, N. Y.—Clarence L. A. 

Wynd has succeeded Ivar N. Hultman as 

vice-president of Eastman Kodak Co. and 

general manager of Kodak Park Works. 

Hultman retired January 1 after 41 years 

of service. Wynd, who was assistant general 

manager of Kodak Park and a company 

vice-president, joined Kodak In 1927 as a 

chemical engineer. 

20th-Fox Ups Product 

Promotion Budgets 

NEW YORK — Twentieth Century-Fox 

held its largest post-war sales meeting in 

history during the week, with its entire 

force of U. S. and Canadian branch and 

regional advertising-publicity managers 

and specially appointed local advertisingpublicity 

specialists present. It opened at 

< 

1 

the home office Wednesday continued 

through Friday 8 1 

One over-riding theme was the 20th- 

Fox pioneer system of local autonomy in 

the f'eld which has been in operation for 

nine months, the last three of which were 

devoted to the "Spyros P. Skouras Sales 

Drive." ended December 26. 

Alex Harrison, general sales manager, 

presided at all of the meetings and conducted 

a seminar at which each branch 

manager reported on the experience and 

results gained from the autonomy system. 

In addition to a lineup containing a 

minimum of 35 top-budget pictures, Spyros 

P. Skouras. president of 20th-Fox, announced 

that the company would continue 

to present attractions that would appeal 

to the vast family audience. Accordingly, 

eight to ten major productions will be 

made in 1960 specifically tailored for family 

audiences, incorporating elements of 

children's appeal as well as adult themes. 

He cited "Journey to the Center of the 

Earth." "A Dog of Flanders," and "Masters 

of the Congo Jungle" as successful examples 

of such pictures and stated he expected 

similar success with "Sink the 

Bismarck" and "The Story of Ruth," 

among others. 

25 FILMS IN PRODUCTION 

Buddy Adler, executive in charge of 

production for the studio, told the gathering 

that 25 major productions are now in 

various stages of production, "on the 

grandest scale ever attempted." Among 

these he named the following: 

Mervyn LeRoy's "Wake Me When It's 

Over," Elia Kazan's "Wild River," Mark 

Robson's "From the Terrace," Darryl F. 

Zanuck's "Crack in the Mirror." Samuel 

G. Engel's "The Story of Ruth" and "The 

King Must Die." Jerry Wald's "Sons and 

Lovers," "Let's Make Love" and "Return to 

Peyton Place." Lord Brabourne's "Sink the 

Bismarck." Richard Zanuck's "Requiem 

for a Nun," Charles Brackett's "High 

Time" and "State Fair," Irwin Allen's 

"The Lost World." David Weisbarfs "The 

Live Wire" and "The Comancheros," Dick 

Powell's "Big River. Big Man" and "Solo," 

Walter Wanger's "Cleopatra" and "Mount 

Olive," John Lee Mahin's and Martin 

Rackin's "The Alaskans." Leslie Stevens' 

and Stanley Colbert's "Marriage-Go- 

Round." Adler's own "John Brown's Body," 

Sydney Boehm's "The Last Man." 

Charles Einfeld, vice-president, told the 

branch managers and regional advertisingpublicity 

directors Thursday they are 

being given "enough tools to do the job" 

of promoting the company's $70 million 

production schedule. He particularly 

stressed an allocation of $500,000 for TV 

campaigns on three family audience films. 

"A Dog of Flanders," "Masters of the 

Congo Jungle" and "Sink the Bismarck." 

He also said special color Sunday newspaper 

supplements will carry full pages, in 

story form, on the three films, and many 

others, well in advance of openings. 

Einfeld described a new concept in public 

introduction planned for "The Story of 

Ruth" and its star discovery, Elana Eden. 

All regional ad-publicity managers will receive 

a special reel depicting scenes from 

the picture for public and industry 

screenings. He cited a continuing series 

of national tieins, especially one with 

Harper's Bazaar on "The Story on Page 

One," and a tieup with Macy's department 

store in New York on "Journey to the 

Center of the Earth." 

Einfeld also gave a preview of the huge 

campaign for "Can-Can" showing full 

page ads, and spoke of global release plans 

for the picture. He spoke of the special 

handling and release of "The Third Voice" 

planned for art houses and held up visuals 

and ads in work for the picture. 

ZANUCK AMONG THE SPEAKERS 

Other speakers were members of Einfeld's 

staff. They included Max Stein, 

creative ad manager, Martin Michel, radio 

TV director, Ira Tulipan, publicity 

manager, Abe Goodman, advertising director, 

and Robert Mayall, pressbook editor. 

Darryl F. Zanuck told the assemblage 

about the lineup of top budget films he 

"hopes" to deliver in 1960. Beginning 

with "Crack in the Mirror." starring Orson 

Welles, Juliette Greco and Bradford Dillman, 

which will be released in May, Zanuck 

will next make Meyer Levin's "Ballad 

of Red Rock" and then start work on William 

Faulkner's "Requiem for a Nun." He 

will also film "The Chapman Report." 

Irwin Shaw's "The Big Gamble" and 

William Saroyan's "Settled Out of Court." 

Among other speakers were: W. C. 

Michel, executive vice-president; Joseph 

Moskowitz, vice-president and eastern 

studio representative; Murray Silverstone. 

president of 20th-Fox International; and 

Edward Cohen, supervisor of all Central 

and South American territories. 

Others present included: 

Clayton Pantoges, manager of the Albany branch; 

Paul Wilson, Atlanta manager, occompanied by 

Jerry Rafshoon, area ad-pub manager; Al Levy, 

Boston, with Phil Engel; James O. Mock, Chorlotte, 

with Harold Cummings; Robert Conn, Chicogo, with 

Sol Gordon; Weldon Woters, Cincinnati, with J. E. 

Watson; Roy Schmertz, Clevelond, with Monny 

Pearson; Tom McCleoster, Dallas, with Jimmy Gillespie; 

Reville Kniffin, Denver, with Peter Bayes. 

Also, Dovid Gold, Des Moines, with Bob Fovoro; 

Robert C. McNabb, Detroit, with Thomas McGuire; 

Howord Kinser, Indianapolis; Thomos Tidwell, Jacksonville, 

with Ed Hole; Joseph Neger, Kansas City, 

with Chick Evens; Morris Sudmin, Los Angeles, with 

Eddie Yorbrough; Don Coursey, Memphis, with John 

Rhea; Jock Lorentz, Milwaukee, with Louis Orlove; 

Mort Levy, Minneapolis; Shepord Bloom, central 

Connecticut; William A. Briant, New Orleans, 

with Frank Jenkins, 

Abe Dickstem, New York, with Adrian Awan; 

Morion Osborne, Oklahoma City; Frank P. Larson jr., 

Omaha; Sam Diamond, Philadelphia, with Hoi Marshall; 

Nat Rosen, Pittsburgh, with Rolph Buring; 

Chorles Powers, Portland, with Warren Slee; Kenneth 

Lloyd, Salt Lake City, with Helen Gornfy Yorke; 

Jock Enckson, Son Francisco, with Don Yorbrough. 

Also, Mark Shendon jr., Seattle; Ira Sichelmon, 

Washington; Peter Myers, monaging director of 

Canada, and branch managers Robert Stern, Calgary; 

Gerald Chernoff, Montreal; Gordon Lightstone, 

St. John; Victor Beattie, Toronto, with Sam Gloser; 

Dawson Exley, Vancouver, and Phil Geller, Norwood, 

Manchester. 

BOXOFFICE :: January 11, 1960

Nltt 

-E ERA WHSWJHE 

Rcts run WILD IHE 

NEW YORK CITY 

SATURATION 

Watch Warners bang it over! 

stashing Written by 

, 

• 

RAY DANTON KAREN STEELE- ELAINE STEWART- JOSEPH LANDON 

Produced by 

Directed by 

, MlB ,ch 

• A United States Prod. Picture • MILTON SPERLING • BUDD BOETTICHER • Leonard rosenman

CARY GRANT, DEBBIE REYNOLDS 

HEAD ALL-AMERICAN FAVORITES 

By VELMA WEST SYKES 

Cary Grant was voted the No. 1 male 

star in 

the All-American Screen Favorites 

poll conducted by Boxoffice. and Debbie 

Reynolds wins the feminine star top position. 

For Grant it is the second consecutive 

year out in front but Debbie jumps from 

fourth place in last year's poll. 

The other winners among the Top 12 

Ail-American Screen Favorites of 1959, in 

both the male and female categories, are 

listed in the box below. 

The significance of any poll is in proportion 

to the segment of the public polled 

and the way it is conducted. This poll 

seeks a representative expression from 

these various groups: Motion picture editors 

of newspapers and magazines; theatres—circuits 

and independents in both 

large cities and small towns; the working 

press comprising domestic, foreign and radio 

correspondents: National Screen Council 

members, who each month select the 

film most suitable for family entertainment. 

The Council is composed of motion 

picture editors, radio film commentators 

and representatives of better films councils, 

women's clubs, civic and educational 

organizations. 

So this selection of Cary Grant and 

Debbie Reynolds as first gentleman and 

first lady of the screen is from a truly 

cosmopolitan cross-file. It is interesting 

to note that Grant is attaining this honor 

rather late in his screen career. Of English 

birth, he came to the United States from 

the dramatic stage in England and first 

Male 

1. CARY GRANT 

2. ROCK HUDSON 

3. GLENN FORD 

4. WILLIAM HOLDEN 

5. JAMES STEWART 

6. JOHN WAYNE 

7. GARY COOPER 

8. MARLON BRANDO 

9. FRANK SINATRA 

10. YUL BRYNNER 

11. JERRY LEWIS 

12. CLARK GABLE 

BOXOFFICE January 11. 1960 

CARY GRANT 

appeared one season with the St. Louis 

i 

Mo.) Municipal Opera. His screen debut 

was back in 1932 in a Paramount production, 

"This Is the Night." An early biographical 

sketch about him says that at 15 

he ran away from home and joined Bog 

Pender's Acrobats, billed as "the knockabout 

comedians"—which may account for 

the agility Grant still displays in some of 

his 

roles. 

THE WINNERS: 

While Grant's pictures make no attempt 

to disguise the sprinkling of gray in his 

hair and he still plays romantic parts with 

lovely screen stars, he has been discreetly 

teamed with regard for the maturity of 

both. Also, the romance is usually second- 

Female 

1. DEBBIE REYNOLDS 

2. DORIS DAY 

3. SUSAN HAYWARD 

4. ELIZABETH TAYLOR 

5. DEBORAH KERR 

6. JOANNE WOODWARD 

7. SHIRLEY MAC LAINE 

8. AUDREY HEPBURN 

9. KIM NOVAK 

10. INGRID BERGMAN 

11. MARILYN MONROE 

12. LANA TURNER 

DEBBIE REYNOLDS 

ary to other elements in the story which 

make use of his varied talents in the acting 

field. Most recently he has been popular 

in comedy roles. 

Miss Reynolds was born the year Grant 

made his first picture. The little El Paso, 

Texas, girl came to California and was 

with the Burbank Youth Symphony in 

high school. Then she won a beauty contest 

in 1948 and signed with Warner Bros, 

and was one of the Stars of Tomorrow for 

stage appearances in 1952. Her bubbling 

youthful spirits have brought her the popular 

place she now holds in the public entertainment 

field. 

There are no sensational results of the 

poll this year unless the placing of Jerry 

Lewis among the top twelve' is indicative 

of a desire on the part of the public for 

lighter entertainment. Certainly, there has 

been a cycle of problem plays and somber 

themes, and after so much, the pendulum 

usually swings in the other direction. It is 

to be noted, too. that both Cary Grant and 

Debbie Reynolds, the favorites, have been 

appearing in high comedy. 

Age-wise, it must be observed that the 

male stars are farther advanced than their 

feminine parallels. The demand for new 

faces in Hollywood is never so loud that it 

can be heard above the tinkle 

of the cash 

register so long as a star has boxoffice appeal. 

In view of the much-publicized fact 

that the under-25 group makes up the 

largest segment of theatregoers, one wonders 

at the number of pictures with mature 

stars. The answer seems to be in the 

use of secondary romances in which 

younger players are being groomed for 

later 

use.

'Scent of Mystery' Has 

Chicago Premiere 

By AL STEEN 

CHICAGO—"Scent of Mystery," the first 

Michael Todd jr. production to be presented 

in his new process known as Smell - 

O-Vision, had its world premiere at the 

Cinestage Theatre here Wednesday (6) 

night. The comedy-mystery was filmed in 

the Todd process on 70mm color film utilizing 

a revolutionary new Swiss invention 

synchronizing scents with action on the 

screen. The picture will open in Los Angeles 

on January 20 and in New York on 

February 3. 

The production, said to have cost $2,000,- 

000, was made completely on location in 

Spain and was the first film to introduce 

the new eight channel Belock Sound. The 

audio system, perfected by engineer Harry 

Belock, features the widest frequency 

range ever reproduced and covers a 360- 

degree area in the theatre. Thirty different 

odors were projected to each individual 

seat in scenes where olfactions were 

vital to the plot or important clues in 

solving the mystery. Whiff gags, using 

odors to tell a joke, also were introduced 

in this production. 

Professor Hans Laube, a Swiss inventor, 

spent 25 years developing the Smell-O- 

Vision process. Perfected for Todd is a 

machine with equipment that can be installed 

in any theatre with widescreen 

facilities in a matter of weeks. The machine 

itself looks something like a Univac 

brain and the original installation at the 

Todd Cinestage in Chicago took slightly 

more than three weeks to complete. The 

machine is so sensitive it can control 

the time period of a scent to the second 

and one odor can follow another almost 

immediately. 

From Laube 's library of essences, Todd 

selected a variety of olfactions including 

such items as the scent of peaches, wood 

shavings, roses, pipe tobacco, freshly baked 

bread, peppermint, coffee and many more. 

The premiere guests regarded the picture 

as a "gimmick" attraction with good 

boxoffice potentials which, if necessary, 

could stand alone without the scents. 

A complete review of the picture will appear 

in next week's issue of Boxoffice. 

Los Angeles Spot Is Set 

For AromaRctma Film 

NEW YORK—"Behind the Great Wall" 

in AromaRama, distributed by Continental 

Distributing, will start its second U. S. engagement 

at the Four Star Theatre, Los 

Angeles, January 15, according to Walter 

Reade jr., chairman of the board. The picture 

started a fifth week at the Mayfair 

Theatre, New York City, January 5. 

Reade plans to arrive on the coast prior 

to the opening for press interviews, which 

will also be attended by Chuck Weiss, inventor 

of the system. 

Loren Film Retitled 

NEW YORK—"Heller in Pink Tights" 

will be the release title for Paramount's 

March release starring Sophia Loren and 

Anthony Quinn, which was filmed as 

"Heller With a Gun." 

Hutner Joins Wm. Goetz 

As V-P, Ad-Pub Director 

NEW YORK—Meyer M. Hutner has resigned 

as Warner Bros, publicity director 

to become a vice-president and director of 

advertising and publicity for William 

Goetz Productions, effective January 18. 

He will headquarter here. 

Charles Cohen, eastern advertising manager, 

has been given the added duties and 

Meyer M. Hutner 

Charles Cohen 

title of eastern publicity manager by Benjamin 

Kalmenson, executive vice-president. 

Hutner has held many executive posts 

in the industry. He joined Warner Bros, 

in 1956 as a special assistant for liaison 

with independent producers. A few months 

later he was made publicity director. 

Earlier, Hutner was advertising and publicity 

director for Samuel Goldwyn Productions 

and associate publicity director for 

20th Century-Fox. He is a veteran New 

York newspaperman. 

Cohen joined the company in 1957 as 

local publicity manager and became eastern 

advertising manager two years ago. 

He has been in the industry 25 years, 

starting with MGM and later serving in 

executive capacities in the advertisingpublicity 

departments of 20th Century- 

Fox, Allied Artists and Universal-International 

before joining Warner Bros. 

'Angry Red Planet' Is Set 

For AIP Distribution 

LOS ANGELES—American-International 

Pictures will distribute "Angry Red 

Planet," following completion of negotiations 

between AIP toppers James H. 

Nicholson and Samuel Z. Arkoff and the 

producers, Sidney Pink and Norman 

Maurer. The film, the first feature in 

Cinemagic, was lensed in Eastman Color. 

AIP's "Goliath and the Barbarians" has 

been set for January 27 opening in 22 local 

city theatres. The film will open simultaneously 

in 32 other L. A. county and 

Southern California houses. 

Returns From Okinawa 

HOLLYWOOD—Harry L. 

Mandell, vicepresident 

of Atlantic Pictures Corp., has 

returned from Okinawa after scouting locations 

for the production of "Beyond the 

Call," Marine Corps biographical film of 

the life of Sgt. Guy Gabaldon, who single 

handedly captured over 2,000 Japanese 

soldiers. 

UA Film Jap Winner 

TOKYO — United Artists "12 Angry 

Men," starring Henry Fonda, has been 

voted the best picture of 1959 by the Japanese 

public in the annual poll conducted 

by Eigano Tomo, Japanese fan magazine. 

223 Code-Approved 

Features in 1959 

WASHINGTON—The Production Code 

Administration approved 223 features 

during the past year, a decrease of 65 

from the total of 288 approved in 1958. 

according to the 1959 report of Geoffrey 

M. Shurlock, administrator, released by 

Eric Johnston, president of the Motion 

Picture Ass'n of America. 

The 1959 report showed that 150 of the 

approved features were produced in the 

U. S. and 73 overseas. The corresponding 

totals in 1958 were 218 and 70. 

Features produced domestically and released 

by MPAA members in 1959 totaled 

31, compared with 53 in 1958. Those produced 

by non-members and released by 

members totaled 97 in 1959 compared with 

123 in 1958. Those produced and released 

by non-members totaled 22 in 1959 and 

42 in 1958. 

Features produced abroad and released 

by members totaled six in 1959 compared 

with eight in 1958. Those produced by nonmembers 

and released by members totaled 

55 in each year. Those produced and released 

by non-members totaled 12 in 1959 

compared with seven in 1958. 

Total domestic production in 1959 was 

150 compared with 218 in 1958. Total foreign 

production in 1959 was 73 compared 

with 70 in 1958. 

The code seal was also granted to 58 

short subjects produced in Hollywood and 

72 produced in New York for a total of 

130 in 1959. The 1958 total was 117. 

New feature scripts submitted to the 

Code Administration in 1959 totaled 254, 

as against 246 submitted in 1958. 

The total number of features receiving 

the certificate during the past ten years 

was given as follows: 1950, 429; 1951, 432; 

1952, 368; 1953, 354; 1954, 303; 1955, 305; 

1956, 337; 1957, 380; 1958, 288, and 1959, 

223. 

The report as released by Johnston did 

not mention denials of code seals. 

Exhibitors Start Using 

MPAA Promotion Kits 

NEW YORK — Exhibitors have begun 

using the promotion material supplied 

them for "1960—The Big Year of Motion 

Pictures," according to Ted Baldwin, 

campaign coordinator of the campaign 

initiated by the Advertising and Publicity 

Directors Committee of the Motion Picture 

Ass'n of America. 

Baldwin recently received pledges of cooperation 

from Ernest Emerling of Loew's 

Theatres, Han? Mandel of RKO Theatres, 

Harry Goldberg of Stanley Warner 

Theatres and Edward L. Hyman of American 

Broadcasting-Paramount Theatres. 

They have forwarded the promotion kits 

to their theatre managers and publicity 

men, who are placing the material with 

local press, radio and television contacts. 

Tear sheets and clippings are arriving 

from many of the 146 key newspapers contacted 

by the field representatives of the 

Council of Motion Picture Organizations. 

All national and many local exhibitor organizations 

are backing the campaign. 

Promotion kits have also been sent to 

all foreign offices of the Motion Picture 

Export Ass'n. 

10 BOXOFFICE January 11, 1960

KINEST 

Z\J& delivers 

the proven* 

box-office sensation! 

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supported with 

2o -style 

merchandising! 

NATIONAL ADVERTISING IN 

• 

READER'S DIGEST t yQuen"nRe,'no'ds 

over 150 million readers! 

(on your playdate) 

METRO SUNDAY COMICS 

full-color 

comic-page 

ad in 69 

top newspapers 

PUCKJHE COMIC WEEKLY (rZ 

(lifting 

and 

your playdate regionally) 

TV ADVERTISING 

mi '"on 

just like "Journey to the Center of the Earth" 

...and the same umbrella of TV saturation! 

INTENSIVE SCREENING PROGRAM 

to win the powerful 

support of opinionmaking 

groups for this 

warm and glowing 

romance of a boy and *, 

adog ofFlanders^, 3^=*

wonderful family entertainment the| 

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starring 

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IKEL 

wi th 

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and the 

inspirational beauty o/THE SANTA CECILIA ORCHESTRA AN! 

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whole world will love! 

Flanders 

photographed entirely 

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:H0RUS OF ROME 

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ADOG of 

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Brotherhood 

At Least 63 Pictures 

Slated for Color in '60 

NEW YORK—At least 63 pictures slated 

for release in 1960 will be in color and the 

possibilities are that the total will go well 

beyond that figure. Since last June, the 

majority of the product was produced in 

color and many of these features will go 

on the screens early this year. 

Although 63 pictures definitely have been 

set for color or already have been completed, 

many projects on the drawing 

boards will be made in color even though 

they have not been so designated. The 

trend to color appears to be increasing, 

due to at least two segments; namely, the 

drive-ins and the foreign markets. Drivein 

screens reflect better images when showing 

color prints, and the foreign markets 

virtually demand them. Foreign grosses on 

color films are said to top those of black 

and white. 

Producers of smaller budgeted pictures 

have been switching to color. American- 

International is increasing its production 

costs to allow for color, while the same 

policy is being followed by Robert Lippert's 

Associated Producers. 

To date, 20th Century-Fox blueprinted 

the largest number of pictures in color. 

Twenty so far have been scheduled, while 

several others are in a state of indecision 

at this time, with the likelihood that color 

will be used in the majority of them. 

Columbia has 12 definitely set for color; 

MGM has seven; Warner Bros, and Universal, 

six each; United Artists, five; Buena 

Vista, four, and Paramount, three. Allied 

Artists has not announced a specific 

number, but there will be several as there 

will be from both American-International 

and Associated Producers. 

With 63 pictures actually slated for color, 

some observers believe that the year's 

total will top 75 or 80. 

Fox Short Will Promote 

The Story of Ruth' 

NEW YORK—Twentieth Century-Fox is 

producing a short subject on "The Story of 

Ruth," now before the cameras, which will 

promote it and Elana Eden, its new star. 

The short will be in Cinemascope and De 

Luxe Color. It will be previewed early 

this month in branch and exchange cities 

for exhibitors, educators, national magazines 

and civic groups. It will also be used 

as an introduction trailer in theatres. 

Company publicists will be equipped with 

promotion kits containing information 

about the feature. 

Miss Eden was selected by Buddy Adler, 

executive production head, and Sam Engel, 

producer, to play the lead in the Biblical 

epic. It is her first major role in a film. 

Feminine Sales Head 

NEW YORK — Louise N. Stone has been 

named director of sales for Robert Lawrence 

Animation. She is said to be the 

first woman to hold the top sales position 

in a television commercial firm. 

Cary Grant's $10,000,000 

Gross at 

N.Y. Music Hall 

New York—Cary Grant has become 

the first Hollywood star whose pictures 

have grossed $10,000,000 in a 

single theatre. Grant reached this goal 

during the fifth week of his Universal- 

International film, "Operation Petticoat," 

at the Radio City Music Hall, 

which started its sixth week Thursday 

(7). 

Grant's previous 23 films which 

played the world's largest theatre, 

starting with "Sylvia Scarlett" in 1936, 

attracted 10,297,000 customers who 

paid $9,100,000 in admissions, according 

to Russell V. Downing, president of 

the Music Hall. 

"Operation Petticoat" 

grossed over $975,000 during its first 

five weeks there. Grant's previous 23 

films amassed a total of 82 weeks playing 

time and "Operation Petticoat" will 

play at least seven and possibly eight 

weeks there. "Notorious" also played 

eight weeks at the Music Hall in 1946. 

Max Youngstein Chairman 

Of Brotherhood Campaign 

NEW YORK—Max E. Youngstein, vicepresident 

of United Artiste, has been 

named national 

chairman of the 

Brotherhood C a m- 

p a i g n's amusement 

division, according to 

Dr. Lewis Webster 

Jones, president of 

the National Conferkenceof 

Christian and 

*^~ 

Jews. Youngstein has 

* 

^flfe^ also been appointed 

\ ^JB 

' 

ft iffi 

I 

' 

to the National 

Week 

committee, which has 

Max E. Youngstein Cornelia Otis Skinner 

as chairman. 

President Eisenhower is honorary chairman 

of the Brotherhood Week Campaign, 

which will be observed February 21-28 in 

1960. Since 1945, Brotherhood Week has 

become an event closely identified with 

the entertainment industry. Under Youngstein's 

leadership, motion picture trailers, 

posters and valances will be distributed on 

behalf of Brotherhood Week. 

Youngstein, associated with the film industry 

since 1941, has been active in many 

national and community activities and Is 

a founder of the Children's Asthma Research 

Institute and Hospital in Denver, 

as well as a leader in the film industry's 

drive for the March of Dimes, Cerebral 

Palsy and United Jewish Appeal. 

Margaret Sullavan Rites; 

Star of Stage and Screen 

GREENWICH, CONN.—A memorial service 

for Margaret Sullavan, 48, stage and 

screen star who died of an overdose of 

barbiturates in New Haven Friday (1), 

was held at the Christ Protestant Episcopal 

Church Monday (4). Miss Sullavan had 

completed her fifth performance in her 

new Broadway stage tryout, "Sweet Love 

Remember'd," and was to have opened in 

New York in the play February 4. 

Miss Sullavan, who had been married to 

Henry Fonda, William Wyler and Leland 

Hayward before her present husband, 

Kenneth Wagg, became a film star after 

being featured on Broadway in "Dinner 

at Eight." Her many pictures included: 

"Little Man, What Now?" "The Good 

Fairy" and "Only Yesterday" for Universal 

in 1933-35, "So Red the Rose" in 1936, and 

"Three Comrades," "The Shop Around the 

Corner," "The Shopworn Angel," "The 

Mortal Storm" and "Cry Havoc" for MGM 

between 1937 and 1943 and her final picture, 

"No Sad Songs for Me" for Columbia 

in 1950. In the 1940s she returned to the 

stage to star in "The Voice of the Turtle" 

and later in "Sabrina Fair" and "Janus." 

Her daughter, Brooke Hayward, recently 

made her stage debut in "Marching Song" 

in New York in December. 

Dudley Nichols 

HOLLYWOOD — Dudley Nichols, producer, 

director and writer whose films included 

"The Informer," died Monday (4) 

at age 64. He had been hospitalized with 

cancer since December 14. 

Nichols won the Academy Award in 1935 

for his screenplay, "The Informer." Other 

films among his credits were "The Three 

Musketeers," "For Whom the Bell Tolls," 

"Sister Kenny," "It Happened Tomorrow," 

"The Long Voyage Home," "The Bells of 

St. Mary's," "The Big Sky," "Rawhide," 

"Run for the Sun," "Lewis and Clark" and 

"Tin Star." 

A past president of the Screen Writers 

Guild, which he helped found, Nichols was 

active until late fall at which time he was 

scripting "Appointment in Zahrain" for 

Paramount. His last credit was "Heller 

With a Gun," completed for Paramount 

last summer as a Sophia Loren starrer. 

Victor Seastrom 

STOCKHOLM — Victor Sjoestrom, 80, 

Swedish actor and director, who recently 

won fame in the U. S. through his portrayal 

in "Wild Strawberries," one of the 

most acclaimed foreign films of 1959, died 

in a local hospital January 3 after a long 

illness. Under the Americanized name of 

Victor Seastrom, he was under contract to 

Samuel Goldwyn in the late 1920s and directed 

"The Scarlet Letter," starring Lillian 

Gish, "He Who Gets Slapped" and 

"The Tower of Lies" before returning to 

Sweden in 1930. 

Leon Gordon 

HOLLYWOOD—Leon Gordon, producer 

with Metro-Goldwyn-Mayer for 30 years, 

died Monday (4) of a heart ailment at 65. 

His productions included "The Green 

Years," "Mrs. Parkington," "The Forsythe 

Saga" and "Kim." He started as an actor 

and later became a playwright. 

14 


. . James 

. . . Jack 

ôUqcwwd defiant 

Brisson Buys Film Rights 

To His Own Stage Hit 

Motion picture producers continue to 

take advantage of the publicity values already 

inherent in properties made popular 

in other entertainment forms, it appears. 

The latest to move in this circle is Frederick 

Brisson who has acquired the film 

rights to his current Broadway smash hit, 

"Five Finger Exercise." Brisson outbid 

major independent motion picture producers 

for the quarter-million-dollar property 

which he has signed Morton DaCosta 

to direct in its picture version. 

Brisson's purchase was one of four important 

story buys announced at the beginning 

of a new year. Roger Corman, 

president of Filmgroup, Inc., announced 

the acquisition of Charles Beaumont's bestselling 

story of racial themes in the South, 

"The Intruder." Beaumont has also been 

signed to adapt the work to the screen, 

with Corman both producing and directing 

on location in a southern state. It follows 

American-International Pictures' 

"Fall of the House of Usher" on Corman's 

slate. 

Harry Belafonte has bought two new 

stories for his own Harbel Productions 

slate. Filming is planned for late this year 

or early in 1961 on "To Sir With Love" 

by E. A. Braithwaite, which Belafonte plans 

as a possible vehicle for himself and Sidney 

Poitier, and "Sigrid and the Sergeant," 

novel by Robert Buckner. 

Frankie Vaughan Signed 

For His First U. S. Film 

. . British actor 

England's top singer, Frankie Vaughan, 

has been signed to make his American 

film bow in Jerry Wald's "Let's Make 

Love," Twentieth Century-Fox release 

starring Marilyn Monroe. Yves Montand 

and Tony Randall. Vaughan will be seen 

in an off-Broadway revue which is the 

central activity in the picture. He will 

sing with Miss Monroe . 

Laurence Naismith has been signed to 

play a top role in "The World of Suzie 

Wong," Ray Stark production for Paramount 

which is currently starting in Hong 

Kong . H. Nicholson and Samuel 

Z. Arkoff have signed Mark Damon and 

Myrna Fahey to play the starring romantic 

leads in American-International's "Fall of 

the House of Usher," based on the Edgar 

Allan Poe classic. 

Panavision Corp. to Launch 

Awards for Cameramen 

Panavision Corp. will present an award 

to the "Cameraman's cameraman" for the 

first time annually this year, according to 

the firm's president, Robert Gottschalk. 

Two categories will be involved for cinematographers 

using its lenses, one for 

Panavision's 35mm process and the other 

for its 65-70mm process. All awards, he 

said, are to be based entirely on the technical 

values of the camerawork and will 

not be dependent or competitive with other 

factors 

involved. 

By 

IVAN SPEAR 

In setting up the award, Gottschalk said 

that awards for the best cameraman are 

often lost in the wake of a best picture 

kudo or similar honors and he believes 

that the cameraman's unique contribution 

to the end result of a film is deserving 

of a special place. 

Films under consideration for the first 

award are all photographed with Panavision 

lenses. They include "Torpedo Run," 

"Ask Any Girl," "It Started With a Kiss," 

"Count Your Blessings," "The Wreck of 

the Mary Deare," "They Came to Cordura," 

"The Big Circus," "Green Mansions," "The 

Gazebo." "A Hole in the Head," "Never 

So Few," "The Big Fisherman" and "Ben- 

Hur." Most of them are from Metro-Goldwyn-Mayer, 

which studio has made extensive 

use of the Panavision equipment. 

Judges will be the Panavision staff. 

Karl Tunberg to Write, 

Produce for Warners 

Jack L. Warner last week announced 

completed arrangements for Karl Tunberg 

to write and produce a number of important 

motion pictures for the Burbank 

studio. Negotiations were made with Sir 

Phillip Warter, chairman of the board of 

the Associated British Pictures Corp. of 

London. 

First picture under the new deal will 

be "Nicola," based on a new novel by 

Audrey Erskine Lindop. Tunberg is now 

working on the screenplay and has aimed 

production for early in the year at Elstree 

studios in London. The story is a modern 

romance. 

American Legion to Police 

TV Shows During Year 

Television instead of motion pictures is 

the target in the entertainment business 

Bob Hope Will Emcee 

Academy Awards 

Veteran actor Bob Hope has been 

named master of ceremonies for the 

32nd annual Academy Awards show on 

April 4, producer Arthur Freed has announced. 

The job will be Hope's eighth 

for the ceremonies since 1939. The 

comedian has been a strong supporter 

of the show in the past and was 

awarded a special silver plaque in recognition 

of his services in 1940, as well 

as winning the Oscar in 1952 for this 

as well as "his contribution to the 

laughter of the world, and his devotion 

to the American premise." Hope 

was also voted an Academy life membership 

in 1944. 

To be treated as a special event this 

year, the telecast of the Awards is 

scheduled to run 90 minutes and will 

be carried over in the event the ceremonies 

run long. 

on which the American Legion says it will 

concentrate during 1960. During the year 

just ended, this body attacked motion 

pictures heavily. 

Television chairmen are to be elected 

from each post in the 50 states, according 

to the Legion's national commander, Martin 

McKneally, who is currently in Hollywood. 

He said that these representatives 

will be allowed to represent the organization 

in their own states in activities of 

the National Audience Board and can express 

their own individual opinions concerning 

the kind and value of entertainment 

on the TV screen. 

Sex and violence is the main consideration 

of the body which will hold its first 

preview in New York on January 12 on 

this subject, according to McKneally. 

Steve McQueen Assigned 

"Private Slovik' Top Role 

Steve McQueen, who scored heavily with 

Frank Sinatra in Metro-Goldwyn-Mayer's 

"Never So Few," has been cast in the title 

role 

in "The Execution of Private Slovik," 

which Sinatra is to direct next year for 

his independent Essex banner. McQueen 

has a three-picture commitment with 

MGM and is also set to do the Alciona 

production, "The Magnificent Seven" . . . 

Broadway star Edie Adams makes her film 

debut in Billy Wilder's "The Apartment," 

in which she plays a featured role of a 

bitter secretary whom her boss describes 

as a snoop . . . Eve Arden returns to Warner 

Bros, to costar with Robert Preston 

in the filmization of William Inge's Broadway 

play, "The Dark at the Top of the 

Stairs" . . . Roger Corman has cast Johnathon 

Haze in a starring role in his Filmgroup, 

Inc. production of "The Passionate 

People Eater," which Corman both produces 

and directs . . . Jack Nicholson has 

joined the cast in Roger Corman's "The 

Bloodshot Private Eye," which follows the 

"Passionate People Eater." 

Norman Taurog to Direct 

Elvis Presley Feature 

. . . Twentieth 

. . . 

Elvis Presley's first post-service picture, 

"G. I. Blues." will be directed by Norman 

Taurog. The Hal Wallis production is to 

be made for Paramount, rolling this spring 

Arnold, director of the Highroad 

production "The Mouse That Roared" for 

Columbia, has been signed to helm the sequel. 

"Rocket to Fenwick." Another Highroad 

production, it is to begin filming on 

European locations this summer and will 

be released by Columbia 

Century-Fox has renewed its contract with 

actress Dolores Michaels for another year 

Milton Krasner, Academy Award winning 

cameraman for "Three Coins in the 

Fountain," has been signed by MGM as 

cameraman on "Go Naked in the World." 

to be shot in color and Cinemascope. 

Leonard Freeman Is Signed 

As Warner Bros. Producer 

Leonard Freeman has been signed as a 

staff producer by Warner Bros., bringing 

the total staff list to four. Roy Huggins, 

Mike Garrison and Dick Lederer were 

signed earlier. 

Freeman's first project is to be set within 

the week. 

BOXOFFICE January 11. 1960 15

LETTERS (Letters 

must be signed. Names withheld on request) 

Regional Meetings Set 

For Variety Int'l Tents 

NEW YORK—Five more regional meetings 

of Variety Clubs International are 

scheduled this month to make plans for 

Variety Week celebrations, to review all 

tent projects and interchange information 

between newly elected chief barkers. 

The first session was held at the Fontainebleu 

Hotel in Miami Beach Friday

— 

ica, ultimately, if they continue their present 

policy. There is only one way for the 

theatre to survive and that is for the Hollywood 

companies to stop their pictures, regardless 

of age. from being shown on TV: 

cut out everything including all programs 

and devote all their efforts to supplying 

the films that will bring people out to 

the theatre. If they don't do just that, 

then, they will have no one to blame but 

themselves when the theatre industry collapses. 

Manager, 

Sylvia Theatre, 

York, S. C. 

TOM FLEMING 

Closes Theatre After 50 Years 

They finally got us after 50 years of continuous 

service to the public in Ellendale, 

N.D. 

We opened up in September 1909 with a 

daily change, except Sunday. "Two reels 

and an illustrated song" for ten cents, 

gradually improving the program as time 

went on and raising the price accordingly, 

in order to keep in the black until the 

trade would not stand any more raises. 

This gave us a red figure the past three 

years and only hope kept us trying. 

This did not come through in the form 

of pictures for the small towns, or enough 

price adjustment from the distributors. 

Also the high percentages, the long runs 

demanded and admission prices requested 

in order to get dates for the bigger pictures 

brought our exhibition days to an 

end and we closed our doors Dec. 9, 1959. 

Whether the public will miss us we do not 

know at this time, but we will miss going 

down, as, after that long a tie in the 

business, you just can't change over night. 

Boom & Durand. 

Owners and Operators, 

Lyric Theatre, 

Ellendale, N.D. 

W. S. BOOM 

More on Small Town Problems 

We had occasion to call an exchange as 

we needed a Sunday picture and as a December 

Sunday is a problem finding a 

picture that will bring them in. We asked 

to speak to the manager, were told he was 

out of town; asked to speak to the booker, 

he was still out to lunch (2:15). so we left a 

message to call back collect when he returned 

from his two-hour lunch. That was 

nine days ago and he has not called yet 

and we got no letters in regard to this 

matter. 

We called another company and secured 

a print and, as they make no shorts, had 

them call another exchange for a short. 

They shipped a $3 short C.O.D. and added 

express charges when we use truck shipment, 

making extra charges. Have done 

business with this company for over 12 

years and yet they had to C.O.D. us for 

three bucks! The short print arrived past 

playdate, the express office being closed 

on Saturdays here. 

In the past month, we were forced to 

play a picture four days at 50 per cent 

policy, we were told—yet in this same area 

larger theatres played it off in two and 

three days in the same week. Our salesman 

told us no one can play it November less 

than four days. But why? 

I am beginning to see the light: they 

don't want your business; trying to dry 

up the small town so the larger situations 

can have the handful that attend your 

slowly, but surely, on-its-way-out theatre. 

We have a picture booked for the last 

part of December— 13 months old—yet 

at 40 per cent plus fixed rental. And we 

are being helped by the distributors i?). 

A DAKOTA EXHIBITOR. 

He Has Praise for Distributors 

I have read Boxoffice from cover to 

cover for many years and have received 

much good information from each issue. 

However, I am sorry to say that I have 

failed to read any praise of any kind for 

the film exchanges from any exhibitors. 

I wish to say that 20th Century-Fox, 

Metro-Goldwyn-Mayer. Columbia, United 

Artists, Universal-International, Buena 

Vista. Empire and Allied Artists have given 

me the best of cooperation as to film rentals 

and early dates. This applies to hundreds 

of small-town theatres, too. for 

without this cooperation they would be 

forced to close. I will say there are two 

major companies that do not care for 

small-town theatre business. They will tell 

you point blank that all they want is 

the big circuits and large theatres. Maybe 

in six or eight months a small exhibitor 

might get an old print ready for the junk 

barrel from these two firms. 

I have found the film exchanges mentioned 

have good personnel and managers. 

They will help a small exhibitor in every 

way possible and you will enjoy talking 

and dealing with them as they are at your 

service. 

Don't tell 

your troubles to the film salesman; 

he has enough of his own. He is out 

to sell films and has a quota to make, so 

he isn't interested in your troubles. If you 

live some distance from film exchanges, 

take a few days off and go to the city 

where the exchanges are located, see the 

general manager and tell him your troubles: 

talk to your booker and get acquainted 

with the people you deal with. 

You will be surprised at the cooperation 

you will receive. It will save you time and 

money and you will go back home feeling 

like a new man. 

E. L. WALDEN 

Crest Theatre. 

Seagoville, Texas 

King Bros. Productions 

Doubles Year's Net 

LOS ANGELES—According to a report 

made to stockholders by Frank King, 

president of King Bros. Productions, the 

company more than doubled its profits 

over the previous year for the stanza ended 

Aug. 31, 1959. Net before provision for 

federal and state corporation income taxes 

was $149,802.38 for the fiscal year from 

the prior year's $70,665.73, representing a 

new high for the company. Net after taxes 

amounted to $75,384.51. 

The report disclosed current assets of 

$1,037,377 against liabilities of $127,195 of 

which $90,972 represents provisions for 

corporation income taxes. 

King revealed that the company, which 

just completed "Gorgo" in Europe, has 

several other properties under consideration 

for filming, including "Mr. Adam." 

"Heaven With a Gun," "The Last Patrol" 

and "The White Road." King Bros, also 

plans to enter TV film production, King 

stated. 

First 300 Runs of 'Goliath' 

Establish AIP Record 

LOS ANGELES—According to general 

sales manager Leon P. Blender. American 

International's "Goliath and the Barbarians 

" has set an all-time company record 

with 100 per cent holdovers in its first 

300 engagements. 

AIP has rush-ordered 100 additional 

prints of the picture to help fill booking 

demands and supplement the 300 prints 

now working. Blender revealed. The color 

special is the greatest success in the five 

year history of the company, he said. 

Schoenfeld Films Sets 

25 Shorts for 1960 

NEW YORK—Lester A. Schoenfeld Films 

will release ten new one-reel color subjects, 

ten new two-reel color subjects and five 

new three-reel color subjects during the 

1960 season. 

These will be released at the rate of 

two a month, starting with January, which 

will have "The Blue Peter" and "Queensland 

Playground," currently playing at the 

Plaza and Victoria theatres in New York 

City. 

BOXOFFICE January 11, 1960 17

60X0FFICE 

BAROMETER 

This chart records the performance of current attractions in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs 

are reported, ratings are added and averages revised. Computation is in terms of percentage in 

relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal," 

the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.) 

Anatomy of a Murder (Col) 90 160 130 235 200 185 140 225 200 240 250 300 130 250 200 150 193 

Bat, The (AA) 85 120 115 75 100 100 110 95 100 75 200 100 100 85 115 125 110 106 

Battle of the Coral Sea (Col) 180 105 90 100 95 110 110 85 100 110 109 

Best of Everything, The (20th-Fox) 175 160 225 115 110 150 125 215 200 90 200 250 105 185 80 125 135 140 155 

Big Circus, The (AA) 125 120 160 235 135 125 115 175 180 160 250 200 90 105 175 125 135 200 100 153 

Born to Be Loved (U-I) 100 100 100 100 90 100 80 96 

But Not for Me (Para)

British Exhibitors Alarmed 

Over Sale of Films to TV 

London—An upset to the British film 

industry's efforts to retain theatrical 

motion pictures for theatre use came 

with the announcement of the sale of 

55 post-1948 feature productions by 

Independent Film Distributors, Ltd., to 

Associated Rediffusion, Ltd., a television 

distributing organization. 

While a spokesman for Associated 

stated that his company would release 

the films to theatres as well as to television 

stations, this has not eased the 

fear of British cinema operators that 

the floodgates have been opened and 

other producers will start to make bulk 

sales of their old films to television. 

In the balance is the fate of the 

Film Industry Defense Organization, 

which was designed to effect some control 

over such sales by acquiring the 

older product for theatre use. Threat 

of boycott of producers whose films are 

sold to television has, apparently, been 

ineffective in the current, as well as in 

the previous instance which involved 

old Selznick films. 

Maryland Theatre Owners 

Committees Appointed 

BALTIMORE—John G. Broumas, president 

of the Maryland Theatre Owners 

Ass'n, affiliate of Theatre Owners of America 

has named the following committees: 

Membership — John Manuel, Bel Air, 

chairman; Sam Mellits, Denton, and Paul 

Roth, Silver Spring. 

Finance — Douglas Connelle, Elkton, 

chairman; Phil Isaacs and James Weinberg, 

both of Baltimore. 

Legislative — Hal DeGraw, Cambridge, 

chairman: Ray Light, Cumberland, and 

William Fisher, Baltimore. 

Drive-in Division—George Brehm, Baltimore, 

chairman; Bill Meyers, Pocomoke 

City, and Dick Young, Cumberland. 

Labor Relations—T. T. Vogel, Baltimore, 

chairman; Nat Hodgden, Baltimore, and 

Henry Hiser, Bethesda. 

Exhibitor-Distributor Relations—Isadore 

Rappaport. Baltimore, chairman; Bill 

Friedman. Indian Head, and Thomas 

Mudd, Silver Spring. 

Foreign Films—Harold Wagonheim, Baltimore, 

chairman: Robert Rappaport. Baltimore, 

and Marvin Goldman. Washington, 

D. C. 

The association was organized about six 

months ago. It held its first general membership 

meeting last fall in Baltimore. 

Anne Arundel County, Md., 

Cuts Amusement Tax 

BALTIMORE—The legislative committee 

of the Allied Motion Picture Theatre Owners 

of Maryland has succeeded in getting 

the Anne Arundel County amusement tax 

reverted to its original one-half of one 

per cent level from 1959's two per cent 

rate. C. Elmer Nolte, chairman of the committee, 

received the cooperation of Lou 

Gaertner, president of Ritz Enterprises; 

Jack L. Whittle, executive secretary of the 

association, and other officers and members 

of the exhibitors' group in securing 

the reduction. 

Adult Only' Line Set 

At 18 in A/.Y. Bills 

ALBANY — The introduction of film 

classification bills by Assemblyman Joseph 

R. Younglove, Johnstown Republican and 

chairman of the joint legislative committee 

on offensive and obscene material, and 

by Sen. William T. Conklin and Assemblyman 

Luigi R. Marano, Brooklyn Republicans, 

was accompanied Wednesday < 6 1 by 

the presentation on Marano 's part of a 

measure providing that in the event a 

film is classified by the director of the 

motion picture division, state education department, 

as "to be shown only to adult 

audiences," it shall be unlawful for an exhibitor 

to permit any person under 18 to 

attend a screening. Violations would be 

punishable by a $25 fine. The act would 

take effect July 1, 1960. 

SIMILAR TO DRINKING LAW 

The classification proposals are not new, 

but the fixing of a minimum age for admission 

in the case of "for adults only" 

is new. Explaining that the idea is similar 

to that holding bartenders responsible for 

sales under the alcoholic beverage control 

law, Assemblyman Marano asserted that 

"there are many marquees in New York 

City with 'For Adults Only' signs, but these 

do not prevent those under 18 from entering. 

They are an open enticement, in fact." 

The Conklin -Marano bill amends Section 

122 of the education law to provide 

for the classification of features for (a) 

general patronage; (b) adults and adolescents, 

and (c) adults only. 

It also stipulates that "exhibitors whose 

films are licensed under the provisions of 

this section when advertising the showing 

of such films shall note the classification 

thereof in such advertisement." 

The act would take effect immediately. 

This is the fourth year Conklin and 

Marano have presented a classification 

measure. Chief support for it has come 

from the Catholic War Veterans and certain 

other Catholic groups in Brooklyn. 

However, attempts have been made before, 

and will be again this year, to win the 

approval of the American Legion and the 

Veterans of Foreign Wars. 

YOUNGLOVE ACT PROVISIONS 

The Younglove act, also offered last 

year but not under his name, states that 

"When a film, though licensed, portrays 

nudity, horror, violence, brutality, sadism, 

juvenile delinquency, drug addiction or 

sexual conduct or relationships, to an extent 

believed by the director (of the motion 

picture division) to be contrary to the 

proper mental, ethical and moral development 

of children subject to the compulsory 

education law of this state, the director 

of the division, or, when authorized 

by the regents, the officers of a local office 

or bureau, shall upon review, classify 

such motion picture as unsuitable for such 

children. The division shall maintain a 

record of all films so classified and shall 

publish, release or otherwise disseminate 

information as to such classification at 

such times and in such manner as may 

be authorized or directed by the regents." 

The act would take effect immediately. 

Assemblyman Younglove believes that 

the motion picture industry would be wise 

to support the bill. He thinks that the 

trend is in this direction and that the 

public, in making the final decision, will 

so determine. The lesson of what happened 

to television quiz programs should not 

be ignored, the legislator said. 

N. Y. Religious Leaders 

Present Views on Films 

ALBANY — In announcing the joint 

legislative committee on offensive and obscene 

material would meet in New York City 

Thursday morning (7) with the committee 

of religious leaders of the metropolis 

(a group of 104 leaders representing the 

Catholic, Protestant and Jewish faiths >, 

chairman Joseph R. Younglove said that 

the purpose was to afford the committee 

of religious leaders an opportunity to present 

their views to the joint committee 

"relative to the impact of the mass media 

upon the moral and spiritual climates of 

our society." 

On June 17, 1959. the religious committee 

submitted an interim report to the 

Mayor of the City of New York in which 

it analyzed and reported upon "certain 

practices within the mass media believed 

to be having an adverse effect upon moral 

and spiritual values." The cochairmen 

are: Msgr. Thomas A. Donnellan, chancellor 

of the archdiocese of New York; Dr. 

Don M. Porter, executive director, Protestant 

Council of New York, and Dr. William 

F. Rosenbloom, Temple Israel, former 

president of the Synagogue Council of 

America. 

'Calendar Day of Rest' Bill 

For Boothmen, Engineers 

ALBANY — A bill 

providing that every 

employer operating a place in which motion 

pictures are shown would be required 

to allow the projectionist and engineers 

and firemen therein at least "one calendar 

day" of rest instead of 24 consecutive 

hours, in any calendar week, under terms 

of a bill introduced by Assemblyman William 

C. Brennan, Queens Democrat. 

Every employer operating a place in 

which legitimate theatre productions such 

as dramatic and musical productions are 

shown or exhibited would have to allow 

all employes, including the performers in 

the cast and engineers and firemen, at 

least one calendar day of rest, instead of 

24 consecutive hours, but this shall not 

apply to any place wherein motion pictures, 

vaudeville or incidental stage presentations 

or a combination thereof are 

regularly given throughout the week as 

the established policy of such place, except 

that engineers and firemen employed 

in such place shall be allowed at least 24 

consecutive hours of rest in any calendar 

week. 

Amending the labor law, the measure 

would take effect July 1. 

BOXOFFICE January 11, 1960 E-l

Smash Holiday Business 

Continues; 

Petticoat/ Two UA Films Strong 

NEW YORK—The smash holiday 

business 

continued through the long New 

Year's weekend and, for some of the newcomers, 

into the first week of January. 

The Radio City Music Hall, as always during 

a holiday period, led the entire field, 

with a sensational fifth week for "Operation 

Petticoat" and the annual Nativity 

stage pageant, closely followed by the two 

United Artists blockbusters, "Solomon and 

Sheba," which established a new nine-day 

record at the Capitol during its second 

week, and "On the Beach," still terrific in 

its third week at the Astor Theatre, both 

of these theatres being recently renovated. 

Also very strong were "Journey to the 

Center of the Earth," in its third week at 

the Paramount; "Suddenly, Last Summer," 

which has been attracting waiting lines for 

the evening performances at the Criterion 

on Broadway and the east side Sutton 

Theatre, and "Behind the Great Wall," 

which was bigger in its third and fourth 

weeks at the renovated DeMille Theatre 

than in the two opening stanzas. 

Continuing its absolute sell-out pace is 

MGM's "Ben-Hur," which had waiting 

lines daily during its seventh week of twoa-day 

at Loew's State and now has a big 

advance sale into February and March. 

Goldwyn's "Porgy and Bess" played its 

300th performance at the Warner Theatre 

at the January 9 matinee and is expected 

to continue its two-a-day run through 

January but the third two-a-day picture, 

"The Big Fisherman," is doing mild business 

at the Rivoli and will end January 12 

after 23 weeks to be followed by "The 

Story on Page One" at continuous run 

January 14, this being the first new picture 

to open in the Times Square area in 

1960. 

Other pictures which did well included: 

"The Gene Krupa Story," in its second 

week at the Forum; "The Mouse That 

Roared," in its tenth big week at the tiny 

Guild Theatre; "Li'l Abner," in its fourth 

week at the Roxy, and "The Last Angry 

Man," in its 11th week at the Trans-Lux 

52nd Street Theatre. Also doing big business 

were the French films, "The 400 

Blows," which has been winning awards 

and is now in its seventh week at the Fine 

Arts: "The Lovers," still drawing crowds 

in its tenth week at the Paris Theatre, and 

"Black Orpheus," which has waiting lines 

nightly in its second week at the Plaza 

Theatre. 

In the Loew's neighborhood spots, 

MGM's "Gigi" grossed more than $500,000 

in 51 theatres during the New Year's period, 

the second highest figure for an MGM 

film in its first round of metropolitan 

neighborhood theatres for the Academy 

Award-winning picture. 

(Average Is 100) 

Astor On the Beach (UA), 3rd wk 

Art—Wild Strawberries (Janus), moveover, 

28th wk 

Baronet Tiger Bay (Cont'l), 3rd wk 

Beekman The Cousins (F-A-W), 6th wk 

Capitol Salomon and Sheba (UA), 2nd wk 

Criterion Suddenly, Lost Summer (Col), 2nd wk.. 

DeMille Behind the Great Wall (Cont'l- 

AronnaRama), 4th wk 

Fine Arts The 400 

Forum The Gene Krupa 

Blows (Zenith), 

Story (Col), 

7th 

2nd 

wk 

wk. . . 

5th Avenue The Magician (Janus), 19th wk. .. 

55th Street Broth of a Boy (Kingsley), 2nd wk. . 

Globe Cuban Rebel Girls (Brenner), 2nd wk 

Guild The Mouse That Roared (Col), 10th wk. . 

Little Carnegie The Drunken Angel (Brandon) . 

Loew's State Ben-Hur (MGM), 7th wk. of 

two-a-day 

Murray Hill Sapphire (U-l), moveover, 9th wk. . 

Normandie The Bridal Path (Kingsley), 3rd wk. 

Palace Harry Belafonte in person, 3rd wk 

Paramount Journey to the Center of the 

Earth (20th-Fox), 3rd wk 

Paris The Lovers (Zenith), 10th wk 

Plaza Black Orpheus (Lopert), 2nd wk 

Radio City Music Hall Operation Petticoat 

(U-l), plus Xmas stage show, 5th wk 

Rivoli The Big Fisherman (BV), 22nd wk. 

of two-a-day 

105 

Roxy Li'l Abner (Para), plus stage show, 4th wk. 150 

Sutton Suddenly, Lost Summer (Col), 2nd wk. . . 190 

Trans-Lux 52nd St. The Last Angry Man 

(Col), 1 1th wk 

150 

Victoria Happy Anniversary (UA), 8th wk 100 

Warner Porgy and Bess (Col), 28th wk. 

of two-a-day 

World Time of Desire (Janus), 7th wk 

190 

120 

140 

125 

200 

185 

160 

175 

175 

135 

125 

125 

140 

110 

200 

125 

120 

200 

180 

150 

185 

195 

125 

125 

Buffalo Patrons Welcome 

Big New Attractions 

BUFFALO—"Solomon and Sheba" continued 

to tack up new attendance records 

in the Teck Theatre, and "Journey to the 

Center of the Earth" in the Century and 

"Operation Petticoat" in the Lafayette 

also turned in excellent boxoffice figures. 

"The Miracle" did well in the Center, but 

"The Story on Page One" was quiet in the 

Paramount. 

Buffalo Never So Few (MGM) 230 

Center The Miracle ( WB) 1 50 

Century Journey to the Center of the Earth 

(20th-Fox) 300 

Cinema The Last Angry Man (Col), 2nd wk. . . 110 

Lafayette Operation Petticoat (U-l), 2nd wk. 225 

Paramount The Story on Page One (20fh-Fox) 95 

Teck Solomon and Sheba (UA), 2nd wk 300 

N.Y. Opening Date Is Set 

For Bolshoi Ballet Film 

NEW YORK—The American premiere of 

"Swan Lake," color film starring the Bolshoi 

Ballet, has been set for January 25 

at the Normandie Theatre, according to 

Rube Jackter, vice-president and general 

sales manager of Columbia, and Thomas 

Rodgers, vice-president of Trans-Lux Theatres. 

The premiere will launch the cultural 

film exchange between the U. S. and the 

Soviet Union locally. The film was shot 

by nine color cameras in Moscow on the 

occasion of the 80th anniversary of the 

first performance. "Swan Lake" was included 

in the repertory of the Bolshoi Ballet 

Co. on its recent tour of the U. S. 

"The Cranes Are Flying," first of the 

features in the cultural exchange between 

the U. S. and the Soviet Union, which is 

being distributed here by Warner Bros., 

had a Washington opening in November. 

It has been booked for the Fine Arts Theatre 

in New York but, because of the continuing 

success of the theatre's current 

French picture, "The 400 Blows," the Russian 

picture may not open there for many 

weeks. 

20th-Fox Joins Macy's NY 

In Full Page 'Earth' Ads 

NEW YORK— "Journey to the Center of 

the Earth" was spotlighted in full-page 

ads in all leading newspapers during 

Christmas-New Year's week as Macy's, 

world's largest department store, and 20th- 

Fox joined in a cooperative promotion for 

the picture current at the Paramount 

Theatre. The ad appeared in the New York 

Times, Hera Id -Tribune and Journal-American 

December 28, in the Daily News and 

World -Telegram December 29 and in the 

Daily Mirror and New York Post December 

30. Macy's reprinted 10,000 of the fullpage 

ads for distribution with their regular 

citywide hand-bill service. 

Be Shown 

'Journey' to 

NEW YORK — "A Journey Into 

Life," 

documentary narrated by Sid Caesar, will 

be shown at the amusement industry dinner 

opening the new campaign of the Federation 

of Jewish Philanthropies Wednesday 

( 13 1 at the Waldorf-Astoria Hotel. S. 

H. Fabian, president of Stanley Warner 

Corp., is chairman of the dinner. Arthur 

B. Krim, president of United Artists, is 

chairman of the amusement division of the 

federation. 

As a screen game, 

HOLLYWOOD takes top 

honors. As a box-office attraction, 

it is without equal. It has 

been a favorite with theatre goers for 

over 15 years. Write today for complete details. 

Be sure to give seating or ear capacity. 

HOLLYWOOD AMUSEMENT CO. ' 

3750 Damon St • Skokie, Illinois 

Business Continues 

Strong at Baltimore 

BALTIMORE — The holiday season in 

general and its long holiday weekends in 

particular have reflected a boost in boxoffices 

here. Newcomers such as "Operation 

Petticoat" and "The Miracle" were 

strong; with big business continuing for 

holdovers "Solomon and Sheba" and 

"Never So Few." 

Century Operotion Petticoat (U-l) 190 

Charles Isle of Levant (F-A-W) 100 

Cinema The Cousins (F-A-W), 2nd wk 110 

Five West The Bridol Path (Janus), 2nd wk. ..130 

Hippodrome Never So Few (MGM), 2nd wk. . . 1 75 

Little The Mouse That Roared (Col), 2nd wk. 175 

Mayfair The Miracle (WB) 180 

New—Solomon and Sheba (UA), 2nd wk 175 

Playhouse Tiger Boy (Cont'l), 2nd wk 125 

Stanton Li'l Abner (Para), 3rd wk 125 

Town—The Story on Page One (20fh-Fox) . . . . 1 00 

Sets Records 

'Petticoat' 

NEW YORK — Universale 

"Operation 

Petticoat" set new house records in 26 of 

the 186 key openings during the Yuletide 

holidays, the company reports. New records 

for a Universal picture were set in 

86 of the theatres. Holdovers were reported 

for all 186 of the theatres. 

RCA SERVICE COMPANY 

A Division of Radio Corporation of America 

153 E. 24th Street 

New York 10, New York LExington 2-0928 

E-2 BOXOFTTCE January 11, 1960

10,000 BARBARIANS FEARED HIS STRENGTH AND CALLED HIM 'GOLIATH'! 

GOLIATH AND THE TEST 

OF THE TWENTY SPEARS 

THE ORGY OF THE 

EXOTIC SWORD DANCE! 

THE SAVAGE ATTACK 

OF THE BARBARIANS! 

GOLIATH AND THE 

TEST OF TRUTH! 

THE MONSTER FROM 

THE HILLS! 

AND THE BARBARIANS 

costa,„„g cheloALONSO • bruce CABOT • ,N COLORSCOPE 

EASTMAN COLOR BY PATHE IN TOTALSCOPE • A STANDARD PRODUCTION- AN AMERICAN-INTERNATIONAL PICTURE 

COMING IN 

JANUARY THE SPECTACLE OF SPECTACLES 

GEORGE WALDMAN 

FILMS 

GEORGE J. WALDMAN 

630 Ninth Avenue 

NEW YORK 36, N. Y. 

AMERICAN INTERNATIONAL 

PICTURES OF PHILADELPHIA 

ED HEIBER - Branch Manager 

3 Penn Center Plaza, Room 722 

LOcust 8-6684 

PHILADELPHIA 2, PENNSYLVANIA 

AMERICAN INTERNATIONAL 

PICTURES EXCHANGE OF 

WASHINGTON, D. C, INC. 

JEROME SANDY 

713-3rd Street, N.W. 

WASHINGTON 1 D. C. 

SCREEN GUILD 

PRODUCTIONS 

MILTON BRAUMAN 

415 Van 8raam Street 

PITTSBURGH 19, PENNSYLVANIA 

GEORGE WALDMAN 

FILMS 

WALDMAN 

GEORGE J. 

505 Pearl Street 

BUFFALO, N. Y.

BROADWAY 

THE year 1960's first crop of babies included: 

Diane, third child of Maurice 

Silverstein, vice-president of MGM International, 

born to Mrs. Silverstein at New 

York Hospital Sunday (3) ; Jeffrey Christopher, 

first son of Al Rosenberg, member 

of the United Artists record sales department, 

born to Mrs. Rosenberg at the Jamaica 

Hospital, Queens, Sunday (3) ; a 

son to Herman Edel, executive vice-president 

of Music Maters, born to Mrs. Edel 

at New York Hospital, and the seventh 

grandchild of Samuel Rosen, executive 

vice-president of Stanley Warner Corp., 

born to his daughter-in-law at the Flower- 

Fifth Avenue Hospital December 30. * * * 

Robert L. Rosen, assistant to Herb Golden, 

UA vice-president and president of United 

Artists Television, is engaged to Gloria 

Rae Sparber of Gary, Ind. A May wedding 

is 

planned. 

Anthony Perkins, who will soon start rehearsals 

for his Broadway musical, "Green - 

willow," returned to Hollywood to complete 

Alfred Hitchcock's "Psycho" for Paramount 

release while Robert Preston left 

the starring role in Broadway's musical hit, 

"The Music Man," after two years to star 

in Warner Bros.' "The Dark at the Top of 

the Stairs," to be directed by Delbert 

Mann in Hollywood. Paul Newman also left 

the starring role in Tennessee Williams' 

Broadway hit, "Sweet Bird of Youth," to 

leave for Hollywood with his wife, Joanne 

Woodward, to complete their roles in 

"From the Terrace," which Mark Robson 

had been filming in and around New York 

auring December. 

< 

Si Seadler, eastern advertising manager 

for MGM, went to Rome for a two-week 

stay to visit the filming of "Temptation," 

which stars Ava Gardner, Dirk Bogarde 

and Joseph Cotten. * * * Irving Rubine, 

vice-president of Highroad Productions, 

planed to his London headquarters Tuesday 

(5) for preproduction planning for 

Carl Foreman's "Guns of Navarone," which 

will go before the cameras in Greece February 

8. * * • Leonard S. Gruenberg, vicepresident 

of NTA International, left for 

Europe Thursday (7) on openings of 

"Windjammer" on the continent. 

Five Warner Bros, stars are in New York 

taking part in promotion activities for their 

respective films. They are: Richard Burton, 

British film star, who has completed 

"The Bramble Bush," a February release, 

and "Ic3 Palace," a late spring release: 

Carolyn Jones, who is also starred in "Ice 

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Palace": Frankie Avalon the teenage singing 

star who makes his film debut in 

"Guns of the Timberland," a March release; 

Dana Andrews who has completed 

"The Crowded Sky," and Anne Jackson, 

who is featured in "Tall Story," which will 

be Warners' Easter picture. 

Goetz in TV Production 

With Two Films for ABC 

NEW YORK—William Goetz will enter 

television production with two Biblical 

one-hour dramas for ABC Television for 

showing in the 1960-61 season, it is announced 

by Thomas W. Moore, ABC-TV 

vice-president in charge of programming. 

They will be filmed in Israel in association 

with Irving Starr, and based on the 

life of David. 

Goetz, a highly successful veteran showman, 

has just finished producing "The 

Mountain Road" and "Song Without End" 

for Columbia and is preparing "Time of 

the Dragons" and "Cry for Happy." Starr 

has produced for 30 years in association 

with the major studios. He entered into 

TV in 1950 during the formation of Screen 

Gems, Columbia subsidiary, and during 

the past two years has been executive in 

charge of foreign production for Screen 

Gems. 

'Gazebo' Roxy Date; 

Other U. S. Bookings 

NEW YORK—"The Gazebo," MGM picture 

starring Glenn Ford and Debbie 

< 

15 > 

Reynolds, will open at the Roxy Theatre 

Friday following a five-week run for 

Paramounts' "Li'l Abner." 

MGM has also booked "The Gazebo" 

for a series of openings across the country, 

starting January 14, following its current 

pre-release engagement at the Vogue Theatre, 

Los Angeles. The other openings include: 

Ohio Theatre, Columbus; Loew's, 

Dayton; Victory, Evansville; Loew's, Indianapolis; 

State, Norfolk; Loew's, Richmond, 

and Valentine Theatre, Toledo. The 

picture will also open at the Towne Theatre, 

Baltimore, January 15. 

John Evans, Greater Union 

Theatres Executive, Dies 

NEW YORK — John Evans, vice-president 

and general manager of Greater 

Union Theatres, Australia, died December 

26 in Sydney, N.S.W., according to word 

received here by Capt. Harold Auten, 

American representative of the Australian 

circuit. 

Ill for some time. Evans last visited 

New York, Hollywood and London last 

spring during one of the round-the-world 

trips he occasionally made. He had been 

with GUT practically all of his business 

life. 

Branson Vice-President 

Of TV Film Buying Unit 

NEW YORK — Walter E. 

Branson, for 

many years worldwide distribution head 

of RKO, who resigned recently, has become 

vice-president of TV Stations, Inc., 

national station-owned film buying organization, 

according to Herb Jacobs, president. 

It is expanding into the foreign field. 

It has more than 100 domestic markets. 

Updated Washington 

(N.J.) Theatre Opened 

WASHINGTON, N. J.—The opening of 

the renovated Washington Theatre Christmas 

Day was one of the most publicized 

business events of the year in this northwest 

New Jersey trading center. 

C. William Livingston, general manager 

of Brandt's New Jersey Theatres, and 

Henry C. Freitag, manager of the Washington, 

topped their advertising and promotion 

of the grand opening by a tieup 

with the Star, which published a 16-page 

section in color made up exclusively of 

articles on the improvement program and 

the reopening screen attraction, "The 

Wreck of the Mary Deare," and congratulatory 

ads. 

About every business and organization 

in the city was represented in the ads, 

from the hotels, laundromats, filling stations 

and shoe repair shops to the Washington 

Trust Co., contractors and others 

who came in with half and full page ads. 

Even Gov. Bob Meyner sent his best 

wishes. 

The Washington was completely redecorated, 

reseated, recarpeted, provided with 

all new equipment, including rewiring, and 

remodeled where necessary to modernize 

without destroying the elegance of its original 

design. The program required three 

months. 

The theatre was built in 1926 and opened 

in January 1927. 

The renovation was part of a $225,000 

program being carried out in the theatres 

operated by Brandt in Warren, Sussex and 

Hunterdon counties in New Jersey. The 

work is being done by the St. Cloud Building 

Corp., which owns the theatres leased 

by the Brandt company. 

The New Washington contains slightly 

less than 600 seats. 

Films-Around-World Sets 

Opening of 'Rosemary' 

NEW YORK — "Rosemary," the West 

German film which won the Italian Critics' 

award for best picture at the Venice 

Film Festival, will open at the Beekman 

Theatre January 18, according to Films- 

Around -The -World, U. S. distributor. 

The picture has been the biggest boxoffice 

success in Europe since World War 

II, stars Nadja Tiller, Peter Van Eyck and 

Mario Adorf and was produced by Roxy 

Films under the direction of Rolf Thiele. 

The story is based on the real life career 

of Rosemary Nitribitt, who was found murdered 

November 1, 1957. 

Continental Distributing 

Has New Headquarters 

NEW YORK—Continental Distributing, 

Inc., in a second expansion move in three 

years, has taken over the entire sixth floor 

of 1776 Broadway, tripling its former space. 

Walter Reade jr., board chairman, will 

make his New York headquarters there. 

Irving Wormser, president, noted that 

the company will release 12 pictures between 

now and next September, that it 

is broadening its coproduction activities 

and that the sales staff will be increased 

to handle the international distribution 

of AromaRama. 

E-4 BOXOFFICE :: January 11, 1960

. . Paul 

13 > at 

2310 

ALBA 

N 

Y 

John F. Wilhelm has rejected the post of 

Detroit city salesman because of Mrs. 

Wilhelm's illness. She is suffering from a 

rather rare lung condition, which has 

brought one period of confinement at Albany 

Hospital. She is a registered nurse 

and formerly did duty at the hospital. 

The Fox office ranked first in the 17- 

week Spyros Skouras Drive, establishing 

a mark of 105 and a fraction. It was probably 

the most noteworthy group effort 

recently achieved here, all employes contributing 

freely of their time. Manager 

Clayton Pantages reported on the campaign 

at the general sales meeting in the 

Savoy Hilton Hotel, New York. 

Charles Hart, Bennington, Vt., has reopened 

the Hart (for sometime known as 

i 

the New in Hoosick Falls after an extended 

closedown . . . Charles Rossi, who 

has a summer operation in Schroon Lake, 

recently took over the former Swan in 

Greenwich, a theatre long operated by Vivian 

Sweet. Rossi calls it the White Swan. 

He is showing 20th-Fox features exclusively. 

His brother John who also runs a 

summer house in Schroon Lake, became 

operator of the Essex in Port Henry several 

months ago. The Essex had been a 

Kallet house. 

Eddie Susse, MGM manager, met Sail 

Gottlieb, the company's new division manager, 

at the Albany airport and drove him 

to Gloversville to see Donald G. Schine, 

George Lynch and Bill Kraemer of the 

Schine circuit. Gottlieb is the first division 

manager MGM has had in this section 

since Jack Byrne. 

Jack Kaufman, new U-I sales representative, 

is living at Neil Hellman's Thruway 

Motel. He has rented a flat, however, and 

will move into it when Mrs. Kaufman disposes 

of their Cincinnati quarters. The 

Kaufmans have three children, the eldest 

being 15. 

Georgina Bull is new booker's stenographer 

at 20th Century-Fox. She succeeded 

Janet Cameron . V. Wallen, 

lessee of the Leland, visited his father 

Clarence, longtime assistant to the late F. 

F. Proctor of Proctor vaudeville-film 

houses at Mount Vernon during the Christmas 

holidays. 

Filmrow visitors included: Phil Baroudi, 

Northwood, North Creek; Sylvan Leff, 

Town, Watertown, and the Highland and 

Rialto, Utica; Charles Hart. Hart. Hoosick 

Falls; John Rossi, Essex, Port Henry. Baroudi 

reported that New Year's business 

was better than Christmas for him . . . 

Harold Perry was recently re-elected president-business 

agent of Local 324, LATSE. 

He is a stagehand at the Stanley Warner 

second-run Madison. 

Elias Schlenger. Fabian division manager, 

made his weekly visit to the home 

offices in New York . . . MGM's "The 

Wreck of the Mary Deare" opened Wednesday 

(6 1 at the Strand. "The Miracle" 

moved from the Strand to the Ritz . . . 

The roof already is on the theatre Neil 

Hellman is building near the Thruway Motel, 

according to advice reaching Filmrow. 

The house is scheduled for an Easter 

opening ... In its winter operation of the 

Mohawk Drive-In, Fabian has given the 

directing role to George Lourinia. 

Harry Feinstein. Stanley Warner zone 

manager; Jim Totman, SW zone director 

of exploitation and advertising; Seymour 

L. Morris, Schine director of exploitation 

and publicity, and Al Swett, Strand manager, 

huddled here over exploitation for 

"Journey to the Center of the Earth." Incidentally, 

Jim O'Brien, manager of Kallet's 

Olympic in Utica, is credited with an 

unusual promotion for the film there . . . 

The Fox exchange here has been without 

an exploiteer here for sometime. Manager 

Clayton Pantages doubles in the role with 

great success. 

Podhorzer Representing 

Franco-London in N. Y. 

NEW YORK—Munio Podhorzer is now 

U. S. representative of Franco-London 

Films of Paris, succeeding H. Edwards who 

is retiring after many years in that post. 

He will handle all U. S. sales, promotion 

and exploitation for the company, according 

to Henry Deutschmeister, president and 

managing director. 

Podhorzer has specialized as an importer, 

distributor and exhibitor in New York of 

foreign films. He is president of Casino 

Film Exchange and president of United 

German Film Enterprises. Since 1957 he 

has been U. S. representative of the Export 

Union of the German Film Industry. 

Franco-London Films was organized in 

1947 to make quality films for the international 

market. 

SMPTE to Discuss TV 

NEW YORK—The status of television 

overseas will be discussed at a meeting of 

the New York section of the Society of 

Motion Picture and Television Engineers 

Wednesday < the World Affairs 

Center Auditorium, Carnegie Endowment 

Center. The speaker will be J. R. Popkin- 

Clurman of the Telechrome Mfg. Corp. 

Colosseum Elects Steisel 

NEW YORK—Lou Steisel of Columbia 

has been elected president of New York 

Lo?e 29, Colosseum of Motion Picture 

Salesmen. Fred Mayer is the outgoing president. 

Other officers are Sam Rifkin, vicepresident; 

John Wenish, treasurer, and 

Myron Starr, secretary. 

Adds Constellation Lamps 

ROCHESTER, N. Y.—Constellation projection 

lamps on Phillips Norelco projectors 

were installed at the Monroe Theatre 

by National Theatre Supply for the 

presentation of 70mm productions. 

Extend Suspension Order 

WASHINGTON—The Securities and Exchange 

Commission order suspending trading 

in the stock of Skiatron Electronics and 

Television Corp. has been extended through 

Saturday 16 ' . A hearing has been set for 

Wednesday . 

Double Bill 

Opening 

NEW YORK—United Artists' "Happy 

Anniversary" and "Inside the Mafia" will 

open Saturday < 16 ' in 56 area theatres. 

BUFFALO 

The annual installation of the Variety 

Club will be held in the clubrooms, 

Wednesday evening I 13 I . with International 

Chief Barker George Eby and the Executive 

Director George Hoover, as well as 

chief barkers of nearby tents, as guests. 

All of the International officers will be 

here for a Variety regional meeting that 

day. Following the meeting, all will go to 

the Tent 7 headquarters where a cocktail 

party and dinner will be held, starting 

at 6 p. m. preceding the installation. 

Tickets are $5 each and barkers are urged 

to take their wives. 1959 Chief Barker 

Francis Maxwell said the donors award 

of $500 will be made following the installation. 

Local first-run managers got together at 

the yearend—Charles Funk, Century; Arthur 

Krolick, AB-PT; George H. Mackenna, 

Basil's Lafayette, and Edward Meade, 

Shea's—to assay prospects for 1960. It 

was their conviction, reports Gerald Westergren, 

spokesman for the conference, that 

their screens will offer something for everybody. 

Scanning release schedules and 

production plans, they found spectacles, 

romances, musicals, comedies, psychological 

dramas, adventure tales, biographies, 

crime melodramas, westerns, historical romances, 

love stories, even fairy tales. No 

base is uncovered, they declared. 

Eddie Meade, Shea general manager, was 

all smiles as the Teck Theatre tacked up 

the biggest business it has enjoyed since 

the house opened, playing "Solomon and 

Sheba" at $1.50 top ... A very successful 

1960 is predicted for Basil's Lafayette by 

Constantine J. Basil and George H. Mackenna. 

following their film survey in New 

York City. The new season started at the 

Lafayette with "Operation Petticoat," 

which packed 'em in for what is expected 

to be a long run. 

W. E. J. Martin, drama and motion picture 

editor of the Courier-Express, selects 

the following as his choice for the best 

15 pictures of 1959—going five better than 

other pickers of '59's best—Anatomy of a 

Murder. A Summer Place. The Big Fisherman. 

The Diary of Anne Frank, The FBI 

Story, Imitation of Life, North By Northwest, 

Operation Petticoat. Pillow Talk, The 

Nun's Story, Porgy and Bess. Separate Tables, 

The Shaggy Dog. Solomon and Sheba 

and Some Like It Hot. 

Smith & Howell Film. Inc., acquired a 

year ago by the Mushroom Transportation 

Co., has moved to separate quarters 

in the Erie railroad's National Carloading 

Corp. facilities at Michigan avenue and 

Exchange street. Operations began there 

on Satuiday i2> in a 5,000 square-foot 

area capable of servicing 12 trucks simultaneously. 

It formerly was occupied by 

Murray's Trucking Service. R. Chester 

Oldham is terminal manager. 

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BOXOFTICE January 11, 1960 E-5

*&

. . . Joseph 

. . Stuart 

. . Larry 

. . John 

. . Jack 

. . 

BALTIMORE 

. . . 

The lobby of the Towson Theatre, operated 

by Hicks-Baker, has been extensively 

remodeled. John Recher is manager 

Yeatman, formerly with 

the 

. 

Hippodrome, has moved over as assistant 

to Jack Bishop at the Town. Both 

are Rappaport houses James Riley 

has taken over the manager's post at the 

New Albert, succeeding Aaron Seidler who 

is devoting fulltime to buying films for 

the Northwood. Alpha and Cluster in Baltimore, 

the Star in Annapolis, and additional 

houses in Virginia. 

Natt M. Hodgdon, general manager for 

Fruchtman Theatres, has returned from 

a swing through southern Maryland to inspect 

company houses there . . . During 

the holidays. Jack Little, executive secretary 

for Allied Motion Picture Theatre 

Owners of Maryland, and wife spent a 

weekend on Maryland's eastern shore. 

Larry Mason, zone manager for Fruchtman 

Theatres, and his young daughter 

Deborah, celebrated birthdays last 

Thomas 

month 

on the same day 

signed as day 

. . . David 

manager of the 

re- 

Century 

and John LaMartina resigned as assistant 

at the Stanton to enter banking . . . 

M. Robert Rappaport of the Rappaport 

Theatres and his wife spent the holidays 

with her relatives in Atlanta 

Durkee. manager of the 

. . . Harry 

Boulevard, was 

hospitalized. 

Abel Caplan of the Westway Theatre, 

presented a "Horror Midnite Party" New 

Year's Eve which drew a capacity audience 

Morrison, veteran theatre employe, 

is assisting John Wittig as manager 

of the New . Wadsworth, assistant 

at the Mayfair, was married to the 

former Miss Thelma Akers . Rickir, 

manager and film buyer for Hicks-Baker 

Theatres, entertained relatives from Hagerstown 

during the holidays . . . Walter 

Gettinger. owner of the Howard Theatre 

with wife celebrated the New Year visiting 

relatives in New York. 

Wife of Circuit Owner 

Leader of Youth Group 

LEVnTOWN. N. J.—Mrs. Melvin J. 

Pox 

of Glympia Lakes is a great believer in 

sports programs to combat juvenile delinquency. 

So a year ago she founded the 

Levittown Youth Sports Ass'n. 

And now the association has embarked 

on its biggest project. Under Mrs. Fox's 

directions the association, numbering 500 

boys and girls, sold 3.000 Christmas Trees 

to finance its program during 1960. Mrs. 

Fox. wife of theatre chain operator Mel- 

\in J. Fox, estimated the association would 

realize $5,000. 

Mrs. Pox says there has not been one 

incident of juvenile delinquency in this 

area since she started the association, "not 

even en mischief night last Halloween." 

The association used an area at the 

Fox home at Olympia Lakes to sell the 

trees. Trees also were sold in front of the 

Fox Theatre in Burlington City. 

To be sure the trees were the best available, 

Mrs. Fox sent an employe from the 

Fox estate to Canada to supervise the 

cutting and shipping. 

Wilson Circuit Improves 

2 Theatres, Plans More 

PITTSBURGH—George C. Wilson HI reports 

the Rivoli in" South Pork has been 

reseated with practically new seats purchased 

when the Park Theatre at Mead-' 

ville was dismantled, and the lobby has 

been repainted. Inauguration of a student 

admission has helped to improve grosses 

at South Fork. 

At Cresson, the Rivoli has a new stereophonic 

sound system, also taken from the 

Park at Meadville. Wilson said the circuit 

is contemplating a complete renovation of 

the Rivoli at Cresson in the spring. Plans 

include a new marquee, new seating, new 

restrooms and air conditioning, which 

would make this one of the top theatres 

in the area. The Wilson circuit, which 

includes units also at Ebensburg, Tyrone. 

Waynesboro, Gettysburg, Altoona and 

State College, plans to 

reopen the Nittany 

Lion Drive-In near State College around 

the end of February. Additional playground 

equipment has been purchased and 

100 new in-car speakers will be installed, 

giving the drive-in a total of 675. 

SOUTH JERSEY 

SI Frank of the Colonial Theatre at Egg 

Harbor City reports tremendous success 

with a pre-Christmas matinee for 

children on which he had the cooperation 

of 21 merchants. In addition, to boost holiday 

business, he helped a local bank celebrate 

its 11th anniversary with two kiddy 

shows. 

Bob Quinn has just been named manager 

at the Stanley Warner Clementon 

Theatre in the town of the same name. 

Quinn is a well-known show businessman. 

The handsome Irish tenor appeared in 

"Stairway to the Skies" with Morton 

Downey, one of Quinn's earliest sponsors. 

He has appeared in night clubs, radio 

shows, musicals and has made personal appearances 

around this country and Canada. 

President Harry Truman heard him 

sing and requested his appearance at the 

1948 Democratic convention. Bob comes 

to the Clementon Theatre from the staff 

of the Stanley Theatre in Camden. 

At Atlantic City, they've been trying an 

experiment—they lifted motion pictures 

from the Warren Theatre last year. Now. 

the sponsors, Atlantic City Attractions, reports 

that it is $8,000 in the red. This was 

announced by Michael J. Fiore, retiring 

president of the Greater Atlantic City 

Chamber of Commerce. The financial flops 

were "Hilary." starring Joan Fontaine, 

which lost $1,000 during a three-day run; 

"Once More With Feeling," starring Linda 

Darnell, which lost $3,000. and "Two 

for the Seesaw," with Hal March and 

Sheila Ccpelan, which just managed to 

break even. However, add these figures to 

$4,000 in salaries and the total goes to 

S8.000. Fiore said. The Warren had been 

used for movies for a quarter of a century— 

with success. The resort town figured 

it needed legitimate entertainment 

in the form of stage shows and as a community 

endeavor, decided to use the Warren. 

Although the latter series of three 

slows flopped, two earlier series paid for 

themselves. The corporation will meet 

soon to discuss further plans for the house. 

WASHINGTON 

JyTary Grasso, U-I secretary, who was 

beaten and robbed after alighting from 

her car in front of her home Christmas 

Eve, has returned to her desk but still 

bearing evidence of her mistreatment . 

Jim Moore, Independent Theatre short 

booker, was back on the job following a 

holiday Miami visit . . . Bert Freese, former 

AA salesman out of Des Moines, is 

now the AA representative in the Clinch 

Valley. 

Barbara Susman, daughter of Columbia's 

Jack Susman, has entered her senior year 

at Hunter's College in New York . . . Lt. 

Brent Higginbotham, Navy, son of Mr. 

and Mrs. Norman Higginbotham, Fairfax, 

Va., spent the holidays with his parents 

on leave from the Navy yard at Charleston 

. . . Vince Josack, former Warner salesman 

in the Clinch Valley, now retired, has 

moved to his old hometown of Pittsburgh. 

Marie Rutter, Paramount, has a date 

with the stork . . . Reed Price, UA booker, 

was ill . . . Alta, wife of former UA Manager 

Jerry Price, entered the hospital for 

an eye operation . Kohler, 20th- 

Fox head booker, was vacationing . 

to Ann Ridgely, MGM cashier . . . 

. 

Tommy 

. Dit- 

Mudd. buyer for the Lust circuit, was ailing. 

Betty Tilghman has joined the MGM 

staff as booker's clerk . . . Harry Hower, 

former U-I booker and more recently with 

District Theatres, has joined the 20th-Fox 

booking staff. 

PHILADELPHIA 

Que Brason, wife of Harold Brason, Fox 

Theatre manager, has been booked for 

the Dave Garroway television show because 

of the popularity of her "Happy 

Holidays" record album. She will appear 

in February during Brotherhood Week, 

which is sponsored by the National Conference 

of Christians and Jews. 

Emanuel Friedman has left the William 

Goldman circuit to manage the Riviera 

Theatre, Rochester. He worked eight years 

for the Philadelphia circuit . . . Martha 

Scott, who is featured in MGM's "Ben- 

Hur," is appearing in a new stage play. 

"A Distant Bell." at the Walnut Theatre. 

The Locust Theatre, 52nd and Locust 

streets, followed the policy of local drive- 

. . . 

ins by playing three features, one new and 

two old pictures Julius Milgram, former 

manager of the Milgram circuit, died 

at Temple Hospital. He was 59. He managed 

the Eagle and Star theatres in Kensington 

until 

they were closed. 

Ted Vanett, press agent for the William 

Goldman Theatres, underwent surgery in 

Graduate Hospital. 



210-12 North 12th Street 

Philadelphia, Pa. Locust 3-7568 

BOXOFFICE January 11, 1960 E-7

long 

PITTSBURGH Review of 1959 in the Pittsburgh Area 

Mike Wellman of the Hickory Drive -In in 

the Sharon area, who featured fireworks 

Christmas night and New Year's 

Eve, said he will stage at least a half 

dozen fireworks shows during 1960 as he 

did in the year just passed .... Judge 

Joseph P. Willson refused to dismiss an 

11 -count indictment against Theodore 

Cozza, Teamster Local 211 president accused 

of accepting illegal payments for 

work never performed for the Sun-Telegraph. 

The Millcreek police investigated a large 

display of obscene words painted on the 

rear of the Dipson Theatre at the West 

Erie Plaza, which faces Villa Maria Academy 

. . . Max Summerville closed the Knox 

Theatre, Knox. Operator of the Parker, 

Parker, he recently reopened the old Lincoln, 

Rimersburg, as the Union Theatre . . . 

Joe Wayne, Columbia salesman, and Flora 

Lee Wilson of Detroit were married here 

December 31 . . . Ben Amdur of the Garden 

Theatre, northside, who was here for 

the holidays, was preparing to return to 

his Lantana, Fla., home. Mrs. Amdur had 

remained there while Ben was here briefly. 

The veteran showman has a number of 

industry friends at Lantana who get together 

for gabfests: they include Hayes 

Garbarino, former Clarion exhibitor and 

now manager of the Lake at Lakehurst; 

Frank Bloomer, St. Louis outdoor exhibitor, 

and Jack Bullwinkle, former Columbia 

manager at Albany. 

We asked Ted Manos why the Manos 

organization had purchased the Harris 

Theatre at Tarentum only to close it shortly 

thereafter? He explained there is product 

only for one theatre in a small community 

or situation. His circuit owns the 

Manos Theatre at Tarentum which continues 

in operation . . . Michael Karolcik, 

Perryopolis theatre owner for nearly 40 

years and grocer, was elected chairman of 

the Fayette County commissioners. His 

Perry Theatre adjacent to his grocery 

Gus Gianakos, 

store is dark at this time . . . 

Grafton, W. Va., theatre manager, 

has sold his clothing store there, quit exhibition 

and moved to Chicago . . . Lou 

Stuler and Durward Coe, partners, were 

scheduled to reopen the Plaza Theatre 

in Brownsville this week. Joe Pecheck 

is the manager. 

< 

With the recent closing of the Manos 

Theatre known as the Bandbox) 

only the Casino Theatre is left in operation 

at Vandergrift. The Manos is being 

The Ernest 

converted into a storeroom . . . 

Sterns were planning to leave on a vacation 

cruise about the first of February 

. . . Richard Neff, Wilson circuit manager 

at Tyrone, planned a vacation. 

John Coussoule, manager of the Indiana 

' Pa.» Theatre, who was hospitalized a 

month ago following a heart attack, is recuperating 

at his sister's home in Greensburg 

. . . Pete Marshall, who makes his 

film debut with Tommy Noonan in 20th- 

Fox's "The Rookie," is a former Wheeling 

Island boy and a brother of actress Joanne 

Dru Frank J. "Bud" Thomas now 

. . . 

represents Charles Clausner who has acquired 

the Grand Theatre at Mount Pleasant, 

formerly Chris Pourgis' theatre. 

PITTSBURGH — A resume of events 

of the motion picture industry in this 

area during 1959: 

January 

Norbert Stern and Bart Dattola died 

January 1. A proposal was introduced in 

the legislature to return film censorship 

in Pennsylvania. Al Kolkmeyer settled here 

with his wife and five children, coming 

from Cincinnati. Ralph W. Quinn and Mrs. 

Marion (John J.) Maloney died. Two Ambridge 

theatres warn they will close if 

not given amusement tax relief. Dave 

Brown returned to Pilmrow as BV booker. 

February 

Pittsburgh Drive-In Theatre sold for 

more than $700,000 to the May Co. (Kaufmann's) 

which will build a department 

store on site. Greenville lifted amusement 

tax after a seven- year fight. At Ambridge, 

old Perm and State theatres were sold 

for parking lots. Golden anniversary honors 

were accorded to Terrance Cunningham 

of Erie Local 113. 

George Basle leased the SW State and 

Washington at Washington, Pa. Film clearances, 

or protections, continued to break 

down from the 28-day period which had 

been in effect for a score and a half years. 

Modesto Capalbo, Nathan Braverman and 

Mrs. Peter Antonopolos died. Chatham Investment 

Corp. purchased the Casino Theatre 

here. The Enright Theatre was razed. 

Fifty-five year showman Charles Eagle 

resigned as manager of the Stanley Theatre 

and retired, and Larry Knee was 

named his successor. This was the first 

manager change at the theatre in 23 years. 

ESCO again increased film delivery rates 

10 per cent, and cut out several runs. 

March 

James Hendel promoted to UA district 

manager; John Zomnir succeeded him as 

branch manager, and Maurice "Red" Silverberg 

returned here as sales manager. 

Ozoners knocked out the two-man booth. 

Formerly two projectionists worked 36 

hours weekly, now one man works 37 

hours and gets a 30 per cent Wage increase. 

Morty Henderson, Emmett P. 

Goodrich, Mrs. Al Nordquist sr., George 

Dewey Tyson, Sam Jaeobson, Marshall 

Peterson and Silvio Innocenfci died. 

April 

Alex Mussano's Roxy at Natrona destroyed 

by fire. Jake Soltz and son Sidney 

got a total of $110,635, increased figure 

by court action, for their Rhumba Theatre, 

razed in the lower hill redevelopment 

project. 

Deaths included Frank Ranalli, Paul C. 

Klinger, George S. Harrison, Mrs. Dorothy 

Robinson Lang and Mrs. William Gray. 

May 

Joe Bell quit exhibition. J. K. "Cuppie" 

Kaupp resumed operation of Cuppies 

Drive-In near Brownsville. Joe Morocco's 

Bel-Aire Drive-In was taken over and dismantled 

in a deal with Associate circuit, 

which will operate the Blue Dell swimming 

pool adjoining as a cabana club in 

partnership with Morocco. 

Wilson Theatres opened the new Nittany 

Lion Drive-In near State College. With 

the labor situation improved, the Stanley 

Warner Rowland at Wilkinsburg was reopened 

after a seven-month closing. John 

Comuntzis bought the Westover Drivein 

at Morgantown from Laskey Bros. Andy 

Gibson died. 

The third theatre at Ambridge, Pennware 

- Notopoulos', was closed, leaving 

only the SW Ambridge Theatre in the 

town. Twelve years ago this month the 

Warner circuit listed 32 neighborhood 

theatres in newspaper ads; now SW lists 

only eight. Roy Fiedler of the Shiloh Theatre 

leased the Parkway in West Park 

from Mrs. M. A. Rosenberg. The South 

Hills Drive-In was opened by the Warren 

family. 

June 

Ed "Goodie" Good retired after 47 years 

on Filmrow. Perry Nathan retired as National 

Screen Service manager, and Irving 

Marcus was promoted to succeed him. 

NSS salesman Carl Dortic was transferred 

to the Albany-Buffalo area. Paramount 

closed operations at Cleveland and moved 

a few personnel to the local office to 

handle the Cleveland area business from 

here. A. Harry Passarell died. 

July 

Filmrow exchanges now have 58 backroom 

workers; two years ago the total was 

120, and five years ago there were 178 on 

the payrolls. The Fairground Drive-in was 

opened near South Park fairground. Albert 

John Redfoot and Lew Lefton died. 

August 

In the Basle case, 29 theatre ownersintervenors 

charge distributors violate the 

decree. Associated circuit leased the Regent 

Theatre in East Liberty. It had been 

closed four years. The Farkas family observed 

its 42nd year in exhibition in Johnstown. 

September 

The Ardmore Drive-In was opened by 

Associated. The Guild Theatre filed a damage 

suit against Stanley Warner Theatres 

and distributors. Jimmy Stewart airport 

dedicated at Indiana. James G. Balmer 

marked his 50th year with the Harris enterprises. 

Robert "Barney" Barker was indicted 

in ESCO payoff in teamster union 

relations. Art England died. New Pennsylvania 

censorship code enacted. 

October 

Mary Thomas' Franklin-Acme distributing 

business folded when AA turned its 

prints over to U-I. Mort England quit 

Filmrow. Chris Fourgis quit exhibition. 

Harry Spang retired after 51 years as a 

projectionist. Sam Navari returned from 

a vacation in Italy with a bride. 

November 

Sunday movies approved in all referenda 

except at Indiana. Lester C. Chamberlain, 

John C. Friburg, Charles Kosco and Steve 

Dascalos died. The new state motion picture 

censorship board powers placed on 

test in Dauphin County court. Paramount 

and Bob Caskey parted. Edward F. Weinheimer 

indicted in second ESCO payoff. 

Pittsburgh re-enacts its 10 per cent amusement 

tax. 

December 

Charles H. Balsley, W. M. Lodge and 

Lindley Dailey Dugan died. 

E-8 BOXOFFICE January 11, 1960

NEWS AND VIEWS THE PRODUCTION CENTER 

(Hollywood Office—Suite 219 at 6404 Hollywood Blvd., Ivan Spear, Western Manager) 

Ben Hechi io Write 

For Jessel's 'Todd' 

HOLLYWOOD — Ben Hecht has 

been 

dotted to screenplay "Mary Todd, the 

Story of a Woman," for producer George 

Jessel. The script is based on the novel 

by James A. Rhodes-Dean Jauchius, "The 

Trial of Mary Lincoln," which Jessel 

bought. 

Jessel has signed Arthur Marx and Manny 

Manheim to pen the screenplay of 

"Seven Keys and a Girl," based on George 

M. Cohan's "Seven Keys to Baldpate." 

* * • 

Producer John Houseman has signed to 

a long-term contract with MGM and will 

resume a career in motion pictures February 

1 on completion of his current commitment 

with Columbia Broadcasting System. 

He will prepare Lwin Shaw's novel, 

"Two Weeks in Another Town," to be 

brought to the screen with an all-star cast. 

It will be his 15th major film production, 

and the first since "Lust for Life" in 1956 

when he resigned from Metro to accept 

the appointment at CBS. 

* * * 

Marpessa Dawn, Negro actress, has been 

signed by Fred Kohlmar to play the femme 

lead in "The Devil at 4 O'clock" opposite 

Spencer Tracy and Sidney Poitier. Peter 

Glenville will direct the Columbia release, 

based on the novel by Max Catto. The actress, 

who will be making her American 

film debut in the film, received much 

critical acclaim for her performance In 

"Black Orpheus," prize-winning French 

film at this year's Cannes Film Festival. 

* * * 

Max Steiner has signed an exclusive 

contract with Warner Bros., with whom he 

has been on a picture-by-picture basis 

since 1953. His first assignment will be 

"Ice Palace." 

Directors Dinner Feb. 6 

HOLLYWOOD—The annual awards dinner 

of the Directors Guild of America will 

be held February 6. Frank Capra, president, 

said the highlight of the event at 

the Beverly Hilton Hotel will be the presentation 

of the "Most Outstanding Directorial 

Achievement for 1959" award. 

The awards are selected from films nominated 

and screened by the membership at 

the guild theatre. 

Music to 

Paul Dunlap 

HOLLYWOOD — Paramount has signed 

Paul Dunlap to compose the background 

musical score for James Clavell's "Walk 

Like a Dragon." 

ACCEPTS HONOR — Pioneer film 

director King Vidor (right), who began 

his career in 1929, is pictured receiving 

a Los Angeles City Council citation 

"for his significant contribution 

to the motion picture industry." Mrs. 

Vidor looks on as Councilman James 

Q. Corman makes the presentation. 

Vidor, who was the first president of 

the Screen Directors Guild, has helmed 

many outstanding films in the past 40 

years, among them the memorable 

"Big Parade." His latest photoplay is 

"Solomon and Sheba," $6,000,000 Edward 

Small Biblical spectacle. 

Releasing Plans Set 

For Two MGM Films 

HOLLYWOOD-^Joseph R. Vogel, president 

of Metro-Goldwyn-Mayer, has returned 

to Gotham after finalizing release 

plans for the company's next two important 

releases for 1960, "Home From the 

Hill" and "The Last Voyage." 

While here, Vogel also huddled with studio 

head Sol C. Siegel, administrative head 

Benjamin Thau and other studio toppers 

on tentative release plans for other films 

now in various stages of editing, among 

them The Adventures of Huckleberry Finn, 

The Subterraneans, Please Don't Eat the 

Daisies, All the Fine Young Cannibals and 

The Time Machine. 

Title Changes 

Let No Man Write My Epitaph (Col> 

to REACH FOR TOMORROW. 

Crescendo, the Story of Franz Liszt (Col) 

to SONG WITHOUT END, THE STORY 

OF FRANZ LISZT. 

Heller With a Gun to HELLER 

IN PINK TIGHTS. 

Producers Combat 

Change in Tax Law 

HOLLYWOOD—A group of independent 

video and theatrical producers are combining 

to combat new tax legislation which 

could subject income from telefilms and 

motion picture features to the 85 per cent 

personal holding company income rate instead 

of the present 52 per cent corporate 

income tax. 

The legislation, already passed by the 

House of Representatives, is due for consideration 

by the Senate in the new session. 

Alerted to the fact that the bill contains 

language which tax attorneys fear could 

subject producers and participants in TV 

films and features to the holding status, 

the producers were empowered to set up a 

special committee under the chairmanship 

of Louis Brown, and special subcommittees 

under Martin Gang and Don Rosenfeld. 

In addition, the producers have engaged 

Paul Ziffren locally and James W. Tidell 

and Robert Schulman in Washington to 

fight the legislation. 

The producers also have set up a finance 

committee to raise funds in the fight 

against the bill which, as intended, was 

written to help music publishers out of 

a growing dilemma, but wherein the traditional 

interpretation of television and 

theatrical film income as "rental" could be 

interpreted as "royalties." Under present 

tax rules, rentals are taxable as straight, 

corporate income (52 per cent over $25,- 

000), but royalties are held to be personal 

holding company income, which is taxable 

at 85 per cent. 

Leith Stevens Re-Elected 

HOLLYWOOD—Leith 

Stevens has been 

re-elected president of the Composers and 

Lyricists guild of America. Ben Ludlow 

was named first vice-president. Other officers 

are David Raskin and Milton Kraus. 

second and third vice-presidents, the former 

an incumbent, and Jerry Livingston 

re-elected secretary-treasurer with John 

Gart as assistant. Johnny Green remains 

as assistant to Stevens. 

Dicker on 'Farewell to Arms' 

HOLLYWOOD — Negotiations are on 

between David O. Selznick and 20th-Fox 

for the former to sell his interest, reportedly 

approximately 50 per cent, in "A Farewell 

to Arms," the film which 20th released 

in 1957. Selznick International Pictures 

sold its 50 per cent interest in "Gone 

With the Wind" to MGM. 

BOXOFFICE January 11, 1960 

W-l

First Pension Check 

To Makeup Man, 87 

HOLLYWOOD — Eighty -seven year old 

Sam Polo, until a few months ago a makeup 

and hair stylist, became the first of 535 

qualified retirees to receive Motion Picture 

Industry Pension Plan benefits. The 

initial $75 pension check was presented 

to him at the Ass'n of Motion Picture 

Producers offices. 

Polo received his check in a ceremony 

participated in by Richard Walsh, president 

of the IATSE ; Jack L. Warner, president 

of Warner Bros., and AMPP officers 

Y. Frank Freeman, B. B. Kahane, Steve 

Broidy and Charles S. Boren. 

The 535 retirees included 482 men and 

53 women, who averaged 70.5 years of age. 

An additional 600 industry veterans have 

qualified for pension benefits but elected 

not to retire at the present time. 

The pension plan was created in 1953 

when payments into the fund were first 

made by employers. A year later employes 

began contributing to the plan and today 

over $17,000,000 has been accumulated. The 

plan has over 33,000 participants. The 

present rate of contribution is eight cents 

by the employer and five cents by the employe 

for each hour worked. 

Don Murray Nearing End 

Of 20th-Fox Contract 

HOLLYWOOD^Don Murray will 

terminate 

his 20th-Fox multiple-picture pact 

with the lead role in "The Gunslinger." 

The actor negotiated his release in order 

to form an independent film company 

which has plans for shooting here and 

abroad. 

"Gunslinger," slated to roll early next 

month, will have Sydney Boehm as producer. 

Aaron Spelling wrote the original 

screenplay. 

Columbia 'Gidget' Sequel 

On Paul Wendkos' List 

HOLLYWOOD — Paul Wendkos was set 

to helm "Gidget Goes Hawaiian" at Columbia. 

The film, sequel to "Gidget," stars 

Sandra Dee (on loan again from U-I>, 

James Darren and Michael Callan. 

Wendkos, who directed "Gidget," will 

start the sequel upon completion of "Caves 

of Night" at Columbia, slated to roll January 

18. 

College Kudos to Goldwyn 

HOLLYWOOD — Samuel Goldwyn has 

been honored by the American Educational 

Theatre Ass'n in a resolution passed 

at the recent Washington, D. C, convention. 

The film producer was cited "for his 

creative leadership in the entertainment 

industry and for his encouragement of 

new talent by instituting his collegiate 

Creative Writing awards at UCLA." The 

group is composed of educators in theatre 

arts in U. S. colleges and universities. 

Publicists to 20th-Fox 

HOLLYWOOD — Two former publicity 

heads of Paramount, Teet Carle and Cliff 

Lewis, have joined the 20th Century-Fox 

publicity staff. 

PLAQUE FOR WARNER—Jack L. 

Warner has been awarded a plaque by 

the State of Israel Bond organization 

for his outstanding leadership in the 

development of the State of Israel 

through the sale of bonds and for his 

participation in the production of the 

documentary film, "Israel." Displaying 

the citation, which points out that the 

motion picture which Warner Bros, is 

currently releasing does much to advance 

American-Israel friendship and 

understanding, Warner recalled the 

film's vivid CinemaScope and Technicolor 

portrayal of the wonders of the 

country and the scope of its unique 

achievement. Edward G. Robinson 

narrated from a script written by 

Leon Uris. 

Writer Sues AIP 

HOLLYWOOD — Suit for a reported 

$150,000 in damages was filed here by 

science-fiction scrivener A. Heinlein against 

American International Pictures and 

others. Heinlein claims a serial written by 

him, "The Puppet Masters," published in 

Galaxy Science and Fiction was copied, 

imitated and appropriated in "The Brain 

Eaters." Other defendants are American 

International Film Distributing Corp.. 

Roger Corman, Gordon Arquhart and Corinthian 

Productions. 

Fill 'Traitor' Cast 

HOLLYWOOD — William Perlberg and 

George Seaton, producer and director of 

"The Counterfeit Traitor" for Paramount, 

listened to tape recordings of European 

voices and matched them with photographs 

to pick the supporting European cast of 

the picture. William Holden and Lilli 

Palmer already are cast in the film which 

is to go before the cameras January 18 on 

location in several European capitals. 

It's His Honor Gavin 

HOLLYWOOD—John Gavin took 

office 

as mayor of Universal City, the 400-acre 

community which is the home of Universal- 

International and Revue studios, and actually 

is a legal voting precinct. 

Debbie Reynolds Gels 

Third Thalian Term 

HOLLYWOOD — Debbie 

Reynolds was 

re-elected president of the Thalians for 

her third consecutive term. Others elected 

include Elmer Bernstein, vice-president; 

Jack Haley jr., executive vice-president; 

Johnny Mathis, corresponding secretary; 

Patti Gallagher, recording secretary; Norie 

Gold, treasurer. 

Elected to the board of directors were: 

Cheryll Clarke, Marshall Edson, Kem 

Dibbs, Bill Gold, Ben Cooper, William 

Holmes, Norman Kendall, Mac Krim, Earl 

Lear, Lori Nelson and Margaret Whiting. 

Walter Lantz was honored by the Los 

Angeles board of supervisors when the 

board presented him with a scroll in recognition 

of his 40th anniversary as a carioon 

filmmaker. 

Ustinov to Direct Own 

'Romanoff and Juliet' 

HOLLYWOOD—Peter Ustinov will direct 

the film version of his own Broadway 

play, "Romanoff and Juliet," for Universal- 

International. 

Sandra Dee and John Gavin have been 

set to star with Ustinov in the picture, 

which will be shot in Italy in color sometime 

in April. 

* * * 

Through their Omat Corp., two productions 

for 1960 are being planned by Howard 

Beck and Lester Braunstein. One is 

"Scarlet Feather," which Omat purchased 

from novelist Dale Van Every, and the 

second is an untitled adventure story which 

Fred Finkelhoffe is scripting. 

* * * 

"Brotherhood of Evil," the Beck-Braunstein 

projected Mafia yarn, temporarily 

shelved, will be reactivated early in the 

year. Negotiations for the property to be 

taken over by 20th-Fox were suspended 

last week following refusal of the studio 

to negotiate through commitments already 

made by Beck and Braunstein. 

Indian Flag-Raiser Story 

In Preparation by U-I 

HOLLYWOOD—Stewart Stern was set 

by producer Sy Bartlett to write the 

screenplay for Universal-International's 

"The Sixth Man." previously titled "Hero 

of Iwo Jima." 

The book by William Bradford Huie is 

the true life story of Ira Hayes, the Indian 

who participated in the historic flag raising 

at Iwo Jima during World War II. 

Walters, Pasternak Again 

HOLLYWOOD — Charles Walters has 

been set by MGM to direct "Where the 

Boys Are," slated to roll in March as a 

Joseph Pasternak production. The two men 

were recently teamed at the studio on 

"Please Don't Eat the Daisies." 

Career Girl 

at MGM 

HOLLYWOOD—The winner In the "Ask 

Any Girl" contest to find "The Most Beautiful 

Career Girl in England," Joyce Kay, 

21 -year-old Liverpool teacher, was a guest 

at MGM, where she lunched with producer 

Joe Pasternak and actor Gig Young. 

W-2 BOXOFFICE January 11, 1960

— 

Delmer Daves Assigned 

'Parrish' Production 

HOLLYWOOD—Delmer Daves will 

produce 

and direct "Parrish" for Warner 

Bros, as well as write the screenplay. 

The Mildred Savage novel, which the Burbank 

studio bought for $160,000 about two 

years ago, was earlier on the slate of Joshua 

Logan, who relinquished the property 

due to his duties on "Fanny." 

Yvette Mimieux and George Hamilton 

have joined the cast of "Where the Boys 

Are," Joe Pasternak's next production for 

MGM. Chuck Walters directs, with filming 

slated to begin in March. 

* * » 

"Run for Your Life" will be the second 

Paramount project for Henry and Phoebe 

Ephron, producer-writer team which just 

finished writing "The Melody of Sex" for 

this studio. The new project is an original 

story by Marc Brandell concerning a young 

girl whose life is in danger while she is 

eloping. 

• * » 

Ilka Chase has been signed to a top 

role in Frank Sinatra's Dorchester production, 

"Ocean's 11," to be made by Warner 

Bros, on location in Las Vegas. 

AGVA Chief Directs Suit 

Against Penny Singleton 

HOLLYWOOD — In a suit demanding 

$1,180,000 damages filed in federal court 

here by Jackie Bright, national administrator 

of American Guild of Variety Artists, 

Penny Singleton, former president of 

the guild, was charged with defamation of 

character. The action was brought on by 

a battle which came to a head at the 

AGVA convention held in Washington last 

June, when Miss Singleton criticized the 

organization's paid administration. Subsequently 

she was deposed. 

Bright claimed the actress had accused 

him of mismanagement of funds, implied 

"misconduct" on his part, and made defamatory 

statements in a paid ad urging 

her re-election. 

Ladd's Jaguar to Film 

Four Series for Video 

HOLLYWOOD— Alan Ladd has revealed 

that following huddles with Warner Bros, 

executives, the studio has asked him to 

produce four new television series through 

his independent Jaguar Productions for 

Warners' 1960 schedule. One of the projects 

slated is Saddle Tramp, a western series 

with Ladd and three other stars to 

alternate as leads. 

Meanwhile, the first feature film on Jaguar's 

reactivated program for this year is 

"The Johnson County War," an original 

by Robert Radnitz, signed as writer-producer. 

Haya on 3rd 'Ben-Hur' Tour 

HOLLYWOOD—Haya Harareet was on 

her third personal appearance tour for 

MGM's "Ben-Hur," in which she plays the 

starring role of Esther. The tour takes Miss 

Harareet to eight cities where the film 

will open in the next six weeks—Miami and 

St. Petersburg, Fla.; Pittsburgh. Cleveland, 

Kansas City, Indianapolis. Omaha and 

Minneapolis. 

/jO OMEWHAT reminiscent of the in- 

JS^ famous Dreyfus case is L'affaire 

Louis Pollock and the financial beating 

that he has taken as a result of Hollywood's 

comparably abominable blacklist. 

As has been widely reported by the tradepress. 

Pollock's almost unbelievable experience 

was this: He was a screen writer 

of average talents and made himself a 

good living as a scripter. Then for some 

inexplicable reason there no longer was a 

market in Hollywood for his services or 

his output as a scrivener. Finally, Pollock 

—having been alerted by a friend—did a 

bit of investigating and found that through 

a case of mistaken identity he had been 

placed on the film capital's blacklist. It 

seems that about five years ago, at the 

time when Hollywood's self-appointed 

guardians of Cinemania's political morals 

were detecting a Communist or a fellow 

traveler behind every bush, and witch 

hunts, Congressional and industrywise, 

were the popular pastime, one Louis Pollack, 

a San Diego merchant, refused to 

testify before a House Subcommittee on 

Un-American Activities. 

Despite the difference in the spelling of 

the surnames, the magi of film fabrication 

assumed that it was Pollock, the writer, 

and his name was added to the blacklist. 

From then on, he encountered closed doors 

and icy clavicles in the market that formerly 

welcomed his efforts. 

From its very inception, there has been 

a sizable segment of Hollywood thought 

among both industryites and observers 

that has held that establishment of the 

blacklist was a mistake in the first place. 

Their contentions were many and subsequent 

developments—both in Hollywood 

and on the international political scene 

have established that a fair share of them 

were sound. Creation of the thou-shaltnot-work 

roll, they argued, was an admission 

to the world that the Reds had infiltrated 

the industry to the exaggerated 

and threatening extent that the hysterical 

disparagers of filmdom were claiming; an 

admission and panic-inspired action that 

was certain to be harmful to the overall 

public relations of the trade. Further, it 

was pointed out. blacklistees — most especially 

among the scriveners—would continue 

to write, and probably make more 

money than ever, by changing their names, 

by offering their talents to foreign filmmakers 

and or by splitting honoraria with 

other writers with whom they collaborated. 

The latter has been proved to be true in 

countless instances. 

As a result of the raw deal that was 

handed Pollock, the Writers Guild of 

America has reactivated its anti-blacklist 

committee and proposes an intensified 

drive to have the list definitely and permanently 

eliminated. It is a move that is 

deserving of the unqualified support and 

cooperation of every union and guild in 

the industry. 

If anything were needed to demonstrate 

that the blacklist has outlived its usefulness—assuming 

its creation was ever indicated—certainly 

L'affaire Pollock supplies 

that need. 

A lamb-and-lion note from Herbert 

Steinberg, pasha of the Paramount praisery, 

informs "For the first time in screen 

history two studios, normally competing 

against each other, are joining forces to 

plug an actor, John Gavin. Gavin finds 

himself having Paramount behind him for 

Alfred Hitchcock's 'Psycho,' while Universal-International 

is boosting him for 

'Spartacus.' All releases from both studios 

carry the double film credit." 

Alas, poor Gavin—he's threatened with 

being a victim of Happy Herbie's characteristic 

all-is-confusion modus operandi. 

Leon Roth rates a bow for having sent to 

members of Hollywood's hungry press 

copies of the widely touted James A. Michener 

novel "Hawaii" which the Mirisch 

company will turn into a motion picture 

as the bellwether photoplay of its upcoming 

and precedentially budgeted program. 

Happy it is to report that Languid Leon 

wan't a bit languid in this instance. 

Another straw in the wind that is sounding 

a warning of the widely threatened 

censorship of film fare which is hovering 

over the theatrical screen was contributed 

by James Francis Cardinal Mclntyre. 

Upon the rec?nt occasion when Catholics 

of the Los Angeles area renewed their 

Legion of Decency pledges, parish priests 

of the Archdiocese over which Cardinal 

Mclntyre reigns read a letter in which the 

ranking churchman expressed a "most disappointing" 

trend in motion pictures and 

their advertising. 

There can be little doubt that there is 

some basis for the Cardinal's complaint. 

When the film business was at an alltime 

low and, as a result, there followed 

some mitigation of the more restrictive and 

archaic of the Production Code's taboos, 

producers were quick to take advantage of 

the abatement. In most instances, the new 

liberties were handled in good taste. 

But, as always in such situations, there 

were a few money-hungry film fabricators 

who overstepped the bounds and it is the 

output of these few that is attracting the 

lightning of mentorship. 

In view of the heat currently being applied 

to television, pornographic literature 

and other media of communications, these 

producers had better slow up and stop 

trying to stretch an inch of alleviation into 

a mile of license. 

"The Last Western" is the title of a 

script by Turner Walker being offered for 

independent production. 

Spring street bookies are offering three 

to one that it won't be. 


W-3

. . Al 

Frisco Holiday Business 

Touches Alltime High 

SAN FRANCISCO—With the coming of 

the holidays here, business hit an alltime 

high in several major houses. The Golden 

Gate, presenting "Operation Petticoat," 

showed great strength as did the United 

Artists, breaking all records with "On the 

Beach." The Orpheum, with "Windjammer," 

reported the biggest business since 

the showing of "Seven Wonders of the 

World" in 1956. The Vogue, playing "The 

Mouse That Roared" broke all house records 

since 1951. The Fox, with a holdover 

program, continued to draw near capacity 

houses. 


Fox—Journey to the Center of the Earth 

(20th-Fox); Hoppity Goes to Town (NTA), 

2nd wk 260 

Golden Gate Operation Petticoat (U-l)' Four 

Fast Guns (U-l) 350 

Orpheum—Windjammer (NT), 6th wk 400 

Paramount 1001 Arabian Nights (Col); The 

Flying Fontaines (Col), 2nd wk 90 

St. Francis Li'l Abner (Para) 1 25 

Stage Door Porgy and Bess (Col) 200 

United Artists On the Beach (UA) 350 

Vogue The Mouse That Roared (Col) 300 

Warfield The Wreck of the Mary Deare (MGM) 110 

Denver Grosses Still Soar 

To Make a Gigantic Week 

DENVER—First-run outlets experienced 

another tremendous week in spite of near 

zero temperatures. While all execpt one of 





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* HOLLYWOOD AMUSEMENT CO. r 

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NEW YORK 

630 Ninth 

the first runs were into the holdover weeks, 

it is interesting to note that several improved 

over their preceding week's gross to 

make this one of the biggest weeks in local 

history. 

Aladdin Porgy and Bess (Col), 2nd wk 

Centre Opperation Petticoat (U-l), 2nd wk. 

Denhom Li'l Abner (Para), 3rd wk 

Denver 1001 Arabian Nights (Col); The Flying 

Fontaines (Col) 

Esquire The Mouse That Roared (Col), 2nd wk. 

Orpheum The Miracle (WB); Yesterday's 

Enemy (Col), 2nd wk 130 

Paramount Solomon and Sheba (UAJ, 2nd wk 

Towne Happy Anniversary (UA), 2nd wk.... 

LA Bills 

Strong Right 

300 

200 

180 

170 

175 

225 

270 

Through New Year's 

LOS ANGELES — The combination of 

strong attractions with the New Year's 

holiday stimulated local grosses, although 

only one new bill opened— "The Story on 

Page One" and "Blood and Steel." "Operation 

Petticoat" remained in the top spot 

with a strong 380, followed closely by 

"Solomon and Sheba" with 320 and "On 

the Beach" with 300. Among the hardticket 

engagements, "Ben-Hur" led with a 

whopping 385. 

Beverly Canon The Lovers (Zenith), 8th wk. ..180 

Carrhay Circle Porgy and Bess (Col), 25th wk. 225 

Chinese On the Beach (UA), 3rd wk 300 

Egyptian Ben-Hur (MGM), 6th wk 385 

Fine Arts Masters of the Congo Jungle 

(20th-Fox), 3rd wk 185 

Four Star Tiger Bay (Cont'l), 2nd wk 50 

Fox Wilshire Solomon and Sheba (UA), 2nd wk. 320 

Iris, Los Angeles, Fox Beverly, Loyola The Story 

on Page One (20rh-Fox); Blood and Steel 

(20th-Fox) 1 00 

Pontages Operation Petticoat (U-l), 2nd wk. . . 380 

Paramount Downtown, Wiltern, Hawaii A Summer 

Piace (WB), 2nd wk.; House of Intrigue 

(AA), 1st wk., at Hawaii and Wiltern only... 

Paramount Hollywood The Miracle (WB), 2nd 

wk 

State, El Rey, Pix—Never So Few (MGM); 

.150 

.110 

Tarzan the Ape Man (MGM), 2nd wk 170 

Warner Beverly Suddenly Last Summer (WB), 

2nd wk 1 70 

Warner Hollywood South Seas Adventure 

(Cinerama), 67th wk 105 

Vagabond The 400 Blows (Zenith), 2nd wk. .. 75 

Vogue The Gazebo (MGM), 3rd wk 150 

Hollywood Office Opens 

For Norelco Projectors 

NEW YORK—The Todd-AO Corp., 

distributors 

of the Norelco (Philips) all-purpose 

70/35mm projectors in the U.S. and 

Canada, has opened a sales office at the 

Todd-AO studio, 102 North Seward St., 

Hollywood. It will stockpile spare parts 

for installations west of the Mississippi. 

The New York office takes care of the 

area east of the Mississippi. 

Martin Sweeny, executive vice-president, 

said that to date 220 of the projectors have 

been sold and installed in theatres in the 

U. S. and Canada and that many other 

theatres are under contract. He said that, 

contrary to some beliefs, his company is 

the sole representative for the projectors. 

Arwin Eying Radio 

HOLLYWOOD—Arwin Productions, the 

Martin Melcher-Doris Day company, plans 

to enter the field of radio station ownership 

during 1960 and is currently investigating 

various stations for possible acquisition. 

LOS ANGELES 

H n air of enthusiasm insofar as business 

for the next quarter is concerned 

generally pervades Pilmrow, with the majority 

of exhibitors reporting holiday business 

as well ahead of last year. Many exchanges 

are releasing top product for the 

next few months, which should help materially 

at the boxoffice . . . Variety Clubs 

International will hold six regional meetings 

this month, with the one in this district 

January 22 in Seattle. Others are 

at Miami Beach, Buffalo, Cincinnati, 

Memphis and Minneapolis. 

. 

. . 

Bernard Saul has sold his Vista Theatre 

to Ann Vermeer and Violet Sawyer, who 

intend to spend a minimum of $15,000 for 

refurbishing and rename it the Vista International 

and show art films . 

Schaak was welcomed back on 

. Arnold 

the 

Newton 

Row 

after a bout with pneumonia . 

Jacobs of Favorite Films and the Lake 

Theatre, has taken over the Westlake, formerly 

operated by Fox West Coast. 

Bill Jenkins of the Harry Nace circuit, 

Phoenix, was in booking and buying . . . 

Earle Johnson, who has a booking service, 

was back from San Francisco . . . Lou Leithold, 

Kiva Theatre, Scottsdale, was booking 

and buying on the Row . . . Bill Evidon, 

Columbia manager, returned from a 

vacation . Taylor, former Paramount 

manager here and now division manager 

out of Chicago, was on the Row with Floyd 

Bernard, formerly head of Midway Enterprises. 

. . . Jerry Schur, 

Morris Sudmin, 20th-Fox manager, and 

Eddie Yarbrough, exploitation director, 

headed for New York 

manager of the Golden Gate Theatre, reports 

his daughter Paula Kraft had a baby 

girl named Robin. 

Saturation for 'Man' 

HOLLYWOOD—Over 50 

California-Arizona 

theatres were inked during the first 

week's sales effort in the area by Cal 

Bard jr. and his MCP Film Distributing 

Co. sales staff for February 24 saturation 

openings of MCP's "The Amazing Transparent 

Man." Total playoff in the San 

Francisco-Los Angeles exchange areas of 

over 200 theatres is predicted by Bard. 

Each booking is for minimum of one week. 

Sam Thomas Quits U-I 

HOLLYWOOD — Sam Thomas has resigned 

as story head of Universal-International 

Pictures. Previously Thomas was 

associate story editor for U-I in New York. 

U-I has signed Michael Ludmer as a story 

executive, the first on the valley lot since 

William Dover exited a year and a hall 

ago. 



909 North Orange Drive 

Hollywood 38, Calif. OLdfield 4-0880 


10,000 BARBARIANS FEAREB HIS STRENGTH ANB CALLEB HIM 'GOLIATH'! 

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COMING IN JANUARY THE SPECTACLE OF SPECTACLES 

CONTACT YOUR 

'nXannationaL EXCHANGE 

iRICAN INTERNATIONAL 

'ICTURES of DENVER 

2145 Broadway 

DENVER 5, 

TAbor 5-2263 

COLORADO 

FAVORITE FILMS 

J. B. CUMMINS 

2316 Second Avenue 

SEATTLE 1, WASHINGTON 

Main 4-6234 

FAVORITE FILMS 

N. P. JACOBS 

1928 So. Vermont Avenue 

LOS ANGELES 7, CALIFORNIA 

FAVORITE 

HAL GRUBER 

FILMS 

255 Hyde Street 

SAN FRANCISCO 2, CALIFORNIA 

AMERICAN 

INTERNATIONAL 

PICTURES 

FRED C. PALOSKY 

252 East First South 

SALT LAKE CITY, UTAH

SAN FRANCISCO 

The first popular priced engagement of 

"Porgy and Bess," uncut, with full 

stereophonic sound, opened at the Stage 

Door in continuous performances on Christmas 

Day . . . Admission was free at the 

Esquire Theatre for "Happy Anniversary" 

during Christmas Week to those who 

could prove they were married in December 

. . . "Pillow Talk" was on the screens 

of ten theatres in San Francisco during 

the holiday week . . . The Warfield presented 

a special New Year's Eve showing 

of "Never So Few." 

Irving M. Levin and family vacationed in 

Palm Springs during the holidays . . . The 

Variety Club mixed bowling league resumed 

its weekly games January 4 . . . 

New Year's Eve nearly all first-run theatres 

and foreign houses offered previews in 

addition to regular bills. 

Moving day for Pischoff Sign Co. will 

be Saturday U6> to 880 Harrison St. 

Exhibitor works on piay 

GREAT FALLS, MONT.—Clarence Golder, 

operator of the Civic Center Theatre, 

and Dan Cushman are working on plans to 

present Cushman's play, "Whoop Up," 

based on the novel "Stay Away Joe," 

produced 

by Feuer and Mack on Broadway. 

Golder said Cushman is at present working 

on minor changes in the musical. Golder 

will help produce the production. West 

Yellowstone is being considered for the 

stage location. 

New Bottling Territories 

Opened by Dr Pepper Co. 

DALLAS—Two new territories, one in 

the East and the other in the far Northwest, 

have been added to Dr Pepper Co.'s 

national distribution pattern with the 

recent franchising of the Hazelton, Pa., 

and Spokane, Wash., areas. Both of the 

new plants are already in operation and 

distribution. Their addition brings to 33 

the number of new Dr Pepper bottling 

plants opened since January 1959 and 

several more are due to open shortly. 

Wesby R. Parker, Dr Pepper Co. president, 

said that the company's expansion 

timetable, calling for complete national 

distribution in 1960, is well on schedule. 

A. Ritchie is president and treasurer of 

the corporation which now owns Dr Pepper 

bottling plants in Walla Walla and Seattle, 

as well as the new Spokane plant. The 

Hazelton, Pa., plant is owned by Edward 

R. Yuhas, who also serves as general manager, 

with his brother Joe as sales manager. 

Nine-Month Net Down 

Jean Renoir, motion picture director 

and playwright, has been appointed a regent's 

professor of English and dramatic 

art at the University of California at 

Berkeley, Calif.

Tuesday Family Nights 

Score in Ashland, Ore. 

ASHLAND. ORE. — Tuesday family 

nights, when parents pay 50 cents each 

and all the youngsters are admitted free, 

are proving a big hit here at the Varsity 

Theatre since being introduced recently 

by Russell Osborn and Roy Carier, the 

brothers who leased the house from Electro-Vision 

Corp. Attendance has been increasing 

each Tuesday night, according to 

Osborn. 

Osborn said that the popular "Curtain 

at Eight-Thirty" program will be reinstated 

on Wednesday evenings as soon as 

bookings can be arranged. Children Saturday 

matinees, with a uniformed matron 

on duty, have been inaugurated. Sunday 

matinees are also on the regular schedule. 

The Varsity is taking on a fresh, attractive 

new look as the new operators carry 

on an improvement program without interrupting 

regular screen schedules. Renovation 

of restrooms, improvement of the 

heating plant to provide adequate comfort 

in the auditorium, installation of new 

advertising frames for the lobby and outside 

displays and installation of a new 

popcorn machine have been made since the 

new management took over late in December. 

Improvements are planned in projection 

and sound. The interior will be refurnished 

for patron comfort. 

Osborn served as manager of the Varsity 

for two years before being transferred 

to the LaHabra Theatre in Los Angeles. 

Carier was manager of the Valley Drivein 

before going to the Buena Park Theatre 

in southern California. The brothers 

own their home here at 725 Walker Ave. 

John Youmatz President 

Of Laurel Valley Corp. 

HARTFORD — John Youmatz, pioneer 

Connecticut Valley drive-in theatre owner 

and operator, is listed as president of the 

Laurel Valley corporation, new Connecticut 

firm, which has filed a certificate of organization 

with the Secretary of State's 

office. The company's home base is Barkhamsted. 

Conn. 

Other officers are Lawrence T. Goodenough, 

vice-president; Joseph Dileo, treasurer; 

Gerald W. Lewis, secretary; and directors, 

the officers, plus Gordon A. Whyte, 

Vincent Cappabianca, Leon Tardiff, Louis 

R. Patch. Michael Dileo, Philip Youmatz. 

Fred Malone and Joseph Tardiff. 

To Score 'Crowded Sky' 

HOLLYWOOD — Leonard Roseman was 

assigned by Warner Bros, to compose and 

conduct the musical score for "The 

Crowded Sky," recently completed Technicolor 

feature starring Dana Andrews, 

Rhonda Fleming, Efrem Zimbalist jr. and 

John Kerr. 

Union Chief Finally to Be Member 

HOLLYWOOD—Norman Lowenstein, 14 

years business representative for the Motion 

Picture Art Directors, will become a 

member three months before he resigns his 

post. MPAD goes IATSE on January 7, and 

IATSE representatives have to be members 

of the union represented. 

Children's Film Movement Fails 

In Tiein With Theatres and Why 

REGENA—A onetime extensive cooperation 

between a strong Children's Film Society 

movement and local theatres has 

dwindled to a now-and-then affair. 

Relations between the two groups remain 

cordial, but the parents, teachers, 

businessmen, etc., who seek to cultivate 

their children's tastes in entertainment 

now work mostly alone and with 16mm 

product in school auditoriums. The reasons 

for the change are related in a report 

made by the Regina Junior Film Society, 

which is published in the holiday 

issue of the Canadian Film Institute Bulletin. 

The report follows: 

... 

In the past there have been various attempts 

to provide suitable programs using 

the Children's Film Library and the local 

theatres on Saturday mornings. We might 

say that at one time we had a tremendous 

organization of parents, teachers and businessmen 

that gave freely of their time to 

make the movement a success. 

LET DOWN BY EXCHANGES 

We were let down badly by the film exchanges 

on so many occasions that the 

committee reached a stage at which it 

could not carry on any longer. Although 

approved children's films were booked well 

in advance and the confirmations received 

from the film exchanges in Winnipeg and 

Toronto, these films were frequently substituted 

for at the last minute even after 

our advertising through the press and over 

the air had been completed. This practice 

became so common that members of the 

various groups supporting the movement 

got fed up and the program gradually 

died. 

It was then that the few of us that still 

believed in the value of this type of entertainment 

reorganized in the 16mm field, 

using school auditoria for Children's Film 

Society. 

In a sense this has given us wider scope 

and strangely enough over the years we 

have maintained the interest and support 

of the Motion Picture Exhibitors Ass'n 

in this city, which does not look upon 

our efforts as being competitive but offered 

us assistance from time to time. 

Our experience with children's films has 

brought many of us to a very firm decision. 

The greatest care has to be exercised 

in the adaptation of a Hollywood 

production for a children's program. Generally 

speaking, and there are hardly any 

exceptions, most Hollywood productions 

are made for adult consumption with boxoffice 

interest uppermost. 

DISAGREE ON WIGGLE TEST 

The various committees with whom I 

have worked in the last 15 years have 

disagreed widely with the so-called findings 

of the wiggle test. There is such great 

danger of adults thinking they know what 

children like for entertainment because 

there is a successful wiggle test associated 

with the presentation of a particular 

film—this is no criterion that children 

are going to get the best entertainment 

from this film. Our procedure has 

been to have regular previews of our 

selected features to which a number of 

children are invited. We have prepared 

very simple children's evaluation forms 

which they fill out in a room completely 

devoid of adults or their influence. 

They are given time to discuss amongst 

themselves the pros and cons of the feature 

and their rating is given our earnest 

consideration. Curiously nine times out of 

ten, their decision is far removed from 

that of the adult evaluation. With all due 

respect to those who give their time and 

labor in this movement, these same people 

have a lot to learn with regard to what 

children enjoy and what they do not enjoy. 

USE MARY FIELD FILMS 

During the last few years we have concentrated 

on those films with which Miss 

Mary Field has been associated and which 

we have been able to obtain from the Rank 

Organization of Canada. These are the 

same films that have been shown to the 

Odeon clubs in Great Britain. 

There is no need for us to advertise 

now on any great scale. The youngsters 

appreciate and look forward to each season's 

program. Last season, in competition 

with us on Saturdays were a children's 

concert group, a children's theatre 

group, programs of the YMCA and YWCA; 

yet our ticket sales were bigger and better 

than ever—so much so that we have been 

able to set aside a sinking fund for new 

16mm equipment. 

At the beginning of this 1959-60 season, 

our reports show that there is a membership 

in excess of 2,000 youngsters between 

the ages of 7 and 12. 

We started with one school auditorium 

five years ago and today arrange for commissioners, 

supervising parents and boy 

and girl projectionists in eight school auditoria 

every month. Membership fee Is $1 

per youngster for the season. We cater 

to those between the age of 7 and 12 in 

the hope that when they graduate from 

this age group they will be discriminating 

in their choice of entertainment elsewhere. 

VICE-PRESIDENT IS 12 

Our first vice-president is a boy of 12 

and our second vice-president for our next 

season will be an able young lady of 11 

who has the opportunity to speak democratically 

for the youngsters she represents. 

It is truly said of adult films that the 

visuals may excite and maintain a child's 

mind in 

an active condition but the brain 

remains passive. The important thing to 

remember is that the young boy or girl 

should be able to identify themselves in 

the characters or among the characters 

portrayed on the screen. Behind the stories 

in the series, is a frequently good moral 

message and sometimes these films present 

moral conflicts. This is in order as 

long as the entertainment motive is dominant. 

Carol Reed produced and directed Columbia's 

"Our Man in Havana" from a 

screenplay by Graham Greene. 


W-7

THE U.S. TREASURY SALUTES THE PAYROLL SAVERS 

-who help strengthen America's Peace Power 

by buying U.S. Savings Bonds 

In America's major industries, and in thousands of companies, 

large and small, patriotic Americans are making 

regular purchases of Shares in America through the Payroll 

Savings Plan. These devoted citizens are helping themselves 

and their families as well as giving dollar support to the 

Peace Power of our country. The Payroll Savings Plan provides 

a sound, systematic way to help finance homes and 

education and increase security after retirement, and it builds 

our country's economic strength. 

Has your company put in the Payroll Savings Plan? If not, 

start now! Or, perhaps you want to increase participation in 

an existing Plan? Just contact your State Savings Bonds Director 

and he will gladly help put this Plan to work. Or write 

Savings Bonds Division, U. S. Treasury Department, Washington 

25, D. C. 

NOW! U.S. SAVINGS BONDS EARN 3%% 

| 

J 

CORNELIUS J. MANNING, skilled technician in one 

of America's communication centers, is typical of many 

thousands of payroll savers in industry and business 

who are buying U. S. Savings Bonds regularly. 

BOXOFFICE 

vs^ 

THE U. S. GOVERNMENT DOES NOT PAY FOR THIS ADVERTISEMENT. THE TREASURY DEPARTMENT THANK". FOR THEIR PATRIOTISM, THE ADVERTISING COUNCIL AND THE DONOR ABOVE. 


— 

— 

— 

— 

— — 

Loop Theatres Wind Up 

Year at Business Peak 

CHICAGO—Between the long holiday 

weekend and the interest which intensive 

preopening publicity apparently evoked in 

the wide variety of new product in the 

Loop, theatre boxoffices reaped a new 

yearend high in receipts. According to 

managerial comment, business outranked 

anything done during the past ten years. 


Cornegie The Mouse That Roared (Col), 

2nd wk 1 90 

Chicago Operation Petticoat (U-l) 255 

Esquire Li'l Abner (Para), 2nd wk 1 75 

Garrick 1,001 Arabian Nights (Col); Flying 

Fontaines (Col), 2nd wk 200 

Loop The Last Angry Man (Col) 200 

McVickers Windjammer (NT) 225 

Monroe Incredible Petrified World (SR); 

Teenage Zombies (SR) 1 70 

Oriental Journey to the Center of the Earth 

(20th-Fox), 2nd wk 245 

Roosevelt Happy Anniversary (UA) 195 

State Loke On the Beoch (UA), 2nd wk 250 

Surf Porgy and Bess (Col) 200 

Todd's Theatre Ben-Hur (MGM) 250 

United Artists The Miracle (WB) 225 

Woods Solomon ond Sheba (UA) 250 

World Playhouse The Magician (Janus) 195 

'60 Is Off to Great Start 

In Kansas City Houses 

KANSAS CITY—Kansas Citians continued 

show-minded right up until backto-school 

time with such contrasting films 

as "The Miracle" and "Happy Anniversary" 

both ringing up mighty grosses at the 

Paramount and Plaza theatres, respectively. 

After breaking all local records for the 

opening week of a U-I picture, "Operation 

Petticoat" in a second week at the Roxy 

still was in the top brackets. The Midland 

management was extremely happy 

with the reception given "Never So Few" 

and it, also, was holding. All in all, 1960 

started on an upbeat note in most of the 

local houses. 

Brookside The Big Fisherman (BV), 11th wk...365 

Capri Porgy and Bess (Col), 2nd wk 200 

Kimo The Mouse That Roared (Col), 2nd wk...300 

Midland Never So Few (MGM) 250 

Missouri The Last Angry Man (Col); Web of 

Evidence (AA) 75 

Paromount The Miracle (WB) 225 

Plaza Happy Anniversary (UA) 285 

Roxy—Operation Petticoat (U-l), 2nd wk 300 

Uptown and Granada Journey to the Center of 

the Earth (20th-Fox), 3rd wk 265 

Prepare for 70mm Films 

TOLEDO — Hycandescent projection 

lamps were installed on Phillips Norelco 

projectors at the McVickers Theatre, Chicago, 

for the presentation of 70mm productions. 

Constellation "170" arc lamps 

mounted on Century projectors have been 

installed by National Theatre Supply for 

70mm at the St. Louis Park Theatre, Minneapolis. 

Projectionist 

Takes Over 

NEW MADRID, MO. — Vincent 

"Red" 

Rost has turned over his Dixie Theatre to 

Earl Cokenour, projectionist for Rost 22 

years. Rost plans to devote his time to 

his various other business interests. 

Jowtfwtt 

BOONTON, N. J. 

Two Kansas City 

Area Exhibitors 

Display Faith in Small Town Theatres 

KANSAS CITY—The beginning of leap 

year marked a lengthy forward leap for 

two of this territory's most respected showmen—Elmer 

Bills sr. of Salisbury and Harley 

Fryer of Lamar. Both these men have 

given evidence of their confidence in the 

future of motion picture exhibition by taking 

on new and important exhibition outlets, 

Fryer at Fredonia, Kas., and Bills at 

Moberly, Mo. 

BUYS TWO THEATRES 

Fryer has acquired the Kansan Theatre 

and the Fredonia Drive-in in the Wilson 

County seat town in the southeast part of 

the state from A. W. Pugh and the new 

management will become effective Thursday 

(17). Fryer's brother Richard will 

manage the Fredonia operation and will 

make his new home with his wife and 

two sons in Fredonia, moving there from 

Iola where he has been in theatre work 

for several years. At least for the present, 

the Kansan will operate on a twochange 

policy, Sunday through Tuesday 

and Thursday through Saturday with 

Wednesday dark. The drive-in is expected 

to open for its seasonal run approximately 

April 1. No change in the operational setup 

at Lamar is under consideration, Fryer 

said. 

Bills, who in the past couple of years 

has acquired an enthusiastic theatre ally 

in his son Elmer jr., has purchased the 

Dickinson Theatre in Moberly from the 

Dickinson Operating Co. and will assume 

its operation on February 1. As of that 

date, the Dickinson—which will receive a 

new name—will be virtually the only motion 

picture house in town, as the Fox 

Midwest circuit's Grand Theatre is slated 

for conversion into a J. C. Penney store, 

the building lease having expired without 

hope of renewal. 

ACQUAINTED WITH MOBERLY 

The Bills family are no strangers to 

Moberly, having owned and operated the 

Hi-Way 63 Drive-In Theatre there for 

several years. Bills sr. said that refurbishing 

of the indoor house will wait upon the 

start of the drive-in season, by which time 

the extent of needed improvements can 

be fully determined and planned in detail. 

Meanwhile, he is keeping sufficiently occupied 

overseeing the conversion of the 

El Jon Theatre in Brunswick into a sixlane 

automatic bowling alley. 

From his home in Salisbury < where 

he 

operates the Lyric Theatre) Bills is situated 

in a handy location to Glasgow, Fayette 

and Moberly, the locations of the family's 

other theatre operations in Missouri. 

In another recent transaction Bills sold 

his share of two theatres in Anadarko. 

Okla., to Calvin and Robert Strowig, sons 

Large Core 

Greater Crater Area 

means 

MAXIMUM LIGHT 

of the late Homer Strowig of Abilene. 

Kas., who was Bills' original partner in 

the Redskin and Miller theatres in Anadarko. 

The Strowig family continues to 

operate the theatres in Abilene. 

The net impression from all this theatre 

activity is one of confidence in smalltown 

theatre business. Significant too is 

the fact that Bills and Fryer have been 

and continue to be active members and 

workers in United Theatre Owners of the 

Heart of America (formerly Kansas-Missouri 

Theatre Owners' and the fact that 

neither is a theatreman "on the side." 

Both consider the theatre business—showmanship, 

if you will—as their principal occupation 

and Filmrow considers them both 

as blue-chip exhibitors. 

Dualing of Top Films 

Blamed in Chicago 

CHICAGO—One reason for attendance 

slumps is the double-billing of two important 

pictures in lesser runs, Edwin Silverman 

of the Essaness circuit declared in 

a yearend statement. 

"People in the neighborhoods like a 

steady flow of good entertainment instead 

of a feast or famine of quality," Silverman 

said. 

Silverman said people have been spoiled 

by big double feature combinations such 

as "Imitation of Life" and "The Mating 

Game," also "Shaggy Dog" and "Rio Bravo" 

and "Some Like It Hot" and "Pork 

Chop Hill," 

etc. 

"When these combinations are compared 

with lesser product which becomes 

available, the drop in attendance is accentuated," 

he pointed out. He mentioned 

that "Career" and "A Summer Place" were 

double billed, and said, "Each of these 

pictures could be shown on individual programs, 

rather than double-featured and 

thereby impede a steady flow of pictures 

of this caliber." Silverman stressed that 

each of the above attractions played in 

the Loop single bill at $1.80 top admission. 

When one circuit double bills two top 

attractions such as "Career" and "A Summer 

Place," other smaller theatres are 

forced to do the same in order to be able 

to compete, Silverman said. 

Ira Dyer Adds Theatre 

HARDIN. ILL. — The Town Hall, dark 

since December 6, was reopened January 

9 under the management of Ira Dyer, who 

also has been managing the Ace Theatre 

at Pleasant Hill. 111., since last November 

11. He leased the Town Hall from Mrs. 

George Varble. 

In Illinois— Kayline Company, Chicago—Webiter 9-4643 

Paromel Electronics, Chicago—Avenue 3-4422 

in Missouri—Missouri Theatre Supply Company, Kansas City— Baltimore 

1-3070 

National Theatre Supply, St. Louis—Jefferson 1-6350 

Evenly Distributed , 

BOXOFFICE :: January 11, 1960 C-l

KANSAS CITY 

\A7ord has come from Harold Wirthwein, 

Allied Artists western division sales 

.nanager, that effective 

Monday 1 

4 > 

Frank Thomas, Kansas 

City branch manager 

"will hereafter 

supervise sales for 

both Kansas City and 

St. Louis exchange 

area s." The annou 

n c e m e n t adds 

that Joe Howard will 

sontinue as AA sales 

representative in St. 

Louis. Until his 

Frank Thomas 

death 

December 18 following 

a heart attack, Maurice Schweitzer 

had been resident manager of the St. 

Louis office. Thomas could give no exact 

indication at this time of how much "commuting" 

the additional duties would entail, 

but said he was sure that the exchange 

«» 41 .«»*m 

TRAILERS 

CHICAGO 

13 2 7 So. 


. . CALL ON FILMACK. 

YOU'LL BE GLAD YOU OID! 

Wabash FILMACK 

NEW YORK 

630 Ninlh 

Avenue 

MISSOURI THEATRE 

SUPPLY COMPANY 

115 West 18th 

Kansas City 8, Missouri BAItimore 1-3070 

STEBBINS 

Repairs 

Ideal Seati


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THE HILLS! 


co starring CHELOALONSO IHtLU MLUndU broce CABOT COLORSCOPE 

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BltULL UHDU 1 IN ^WUWI\.^WWI 1_ 

EASTMAN COLOR BY PATHE IN TOTALSCOPE- A STANDARD PRODUCTION AN AMERICAN-INTERNATIONAL PICTURE 

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CONTACT YOUR 

-JntannatLonaL EXCHANGE 

CAPITOL FILM CO. 

MAX ROTH 

1301 So. Wobosh Avenue 

CHICAGO 5, ILLINOIS 

REALART PICTURES 

HELEN F. BOHN 

441 No. Illinois Street 

INDIANAPOLIS 4, INDIANA 

AMERICAN INT L PICTURES 

OF KANSAS CITY 

EARL DYSON 

215 West 18th Street 

KANSAS CITY 8, MISSOURI 

HArrison 1-7085 


GEORGE PHILLIPS—HERMAN GORELICK 

3216 Olive Street 

ST. LOUIS 3, MISSOURI

. . Peter 

CHICAGO 

Tou Abrams resigned from Allied Theatres 

of Illinois to open his own public relations 

firm. He had been associated with 

Allied for 30 years . . . Harry Blumenthal 

returned to the hospital—room 643 at 

Michael Reece . . . Frances Gates was 

back on the job at MGM following a prolonged 

stay at Presbyterian-St. Luke's 

Hospital. 

Elizabeth Wetter of Universal, who has 

been ill for several weeks, was able to 

open the gifts which her U-I co-workers 

sent to her at Christmas time . . . Cleveland 

exhibitors here for the opening of 

"Scent of Mystery" included Mr. and Mrs. 

Nathan Schultz, Sam Schultz and Mrs. 

Max Mink ... A 13-year-old boy died following 

a scuffle with a teenager in the 

rear of the Homewood Theatre. The two 

boys started their argument in the theatre 

and were requested to leave by an 

usher. 

A barber shop fire Saturday

Variety Women Hold 

Gala Charity Ball 

MIAMI—New officers of the Women's 

Committee of Miami Variety Tent 33 were 

installed at a luncheon recently at the 

Barcelona Hotel. Edward Melniker. chief 

barker, was installing officer. Mrs. William 

T. Kruglak is the new committee chairman 

and Mrs. Murray Friedman, vicechairman. 

The luncheon was open to prospective 

members of the committee which raises 

funds for and does volunteer work at 

Variety Children's Hospital. Mrs. Gilbert 

H. Champlin was in charge of reservations. 

For the third year. Lucy Herman served 

as chairman of the Variety Children's 

Hospital benefit ball January 10 at the 

Eden Roc. Lucy, with husband Daniel 

and their three daughters, Laura, 12, Marcia. 

13 and Nan, 17, came to Miami eight 

years ago from New York, and during the 

last six years she has worked diligently 

for the hospital. 

Tickets for the ball were $50 a couple 

with patrons tickets $100. In the past, 

the ball has raised approximately $9,000 

each year. Proceeds from the ball help 

support the charity portion of the hospital's 

operating fund. This portion 

amounted to $280,000 last year and is 27 

per cent of the operating budget. 

Variety Club of Greater Miami, which 

owns the hospital, and the women's committee, 

pay charity costs. 

A new $250,000 laboratory for the hospital's 

research foundation was dedicated 

Sunday. Former senator Claude Pepper, 

dedication committee chairman, presided 

at the public ceremonies on the grounds 

adjacent to the hospital, and Dr. Justin 

M. Andrews, director of the National Institute 

of Allergy and Infectious Diseases, 

at Bethesda, Md., was the speaker. 

The low-silhouetted, blue building designed 

by architect Morris Lapidus, already 

is being used for practical studies into 

the nature and control of disease. More 

than 80 per cent of the research programs 

are backed by federal private grants. Funds 

for the remaining 20 per cent come from 

private individuals. 

Dr. M. M. Sigel, University of Miami 

medical school professor of microbiology, 

is 

research director of the foundation. 

I^^^^V 

Bernard Bright Killed 

In Owensboro Robbery 

OWENSBORO. KY.—Bernard D. Bright, 

44. owner of the Hi-Y Drive-In Theatre in 

Henderson the last eight years, was killed 

recently in 

what apparently was an afterclosing 

holdup at the Bright Star cafeteria, 

which he had opened only 17 days previous 

to his death. 

Besides the drive-in theatre. Bright also 

owned the B-D restaurant in Henderson. 

A 27-year-old Owensboro man has been 

arrested on charges of armed robbery and 

murder.

MEMPHIS 

Pric Johnston, president of the Motion 

Picture Producers Ass'n of America, 

will address the annual meeting of the 

Chamber of Commerce January 27 . . . 

William Shapiro has taken over the operation 

of the Rosewood here under a 

lease from Nate Reiss, owner. 

Lawrence Foley, Palace, Tunica, Miss.; 

Mrs. W. E. Malen and her daughter Marjorie 

of the Lura, Augusta, Ark., and William 

Elias, Elias Drive-In, Osceola, Ark.; 

R. 

were among exhibitors in booking . . . 

L. Bostick, National Theatre Supply, and 

wife attended the Sugar Bowl game at 

New Orleans . . . C. E. Matthews, NTS 

salesman, was on a vacation. 

Leon Rountree, Holly at Holly Springs, 

Miss., and Valley at Water Valley, Miss., 

was vacationing in Augusta, Ga., with his 

family . . . Amelia Ellis, Ellis Drive-In, 

Prayser, Tenn., and L. F. Haven jr., Imperial, 

Forrest City, Ark., were in town. 

Sandy Howard Will Make 

Six Pictures in 1960 

HOLLYWOOD — Sandy Howard has assigned 

eight writers to prepare a total of 

six feature pictures and video projects to be 

undertaken by his independent production 

outfit in 1960. Among those entering into 

a writing agreement with Howard are 

James Edwards, Martin Ragaway, William 

White, Jack De Witt, Milton Pascal and 

Larry Rhine, Irwin and Gwen Gielgud. 

Edwards will pen the screenplay for 

"Torment," slated to go before the cameras 

next spring. White's property is 

'•Four Plus One"; De Witt will write a 

feature titled "The Coast Watchers," based 

on Commander Eric A. Feldt's novel; and 

Ragaway will write and coproduce a theatrical 

film. 

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Doomed Michigan Theatre 

To Continue With Films 

DETROIT—The Michigan film industry 

received welcome Christmas news with the 

announcement of reprieves for two theatres 

which had both been slated for remodeling 

and conversion into bowling alleys. 

At Whitmore Lake, the Lee is being 

taken over by Edward Hohler, from Harry 

L. Jones, operator of theatres at Northville, 

Plymouth and Farmington, and being reopened 

as a movie house. Booking of product 

will be taken over by Cooperative Theatres 

of Michigan. 

At Flint, the Michigan, owned by Mrs. 

A. Eiseman, will remain open as a theatre 

under the management of Robert 

Page. 

In both cases, the move for abandonment 

and subsequent reversal follows the death 

of owners long actively associated with 

each house—Rex Kinne of Whitmore Lake 

last spring, and Doc A. Eiseman of Flint 

over three years ago. 

Maine Seeks $40,000,000 

More From Tourist Trade 

OLD ORCHARD BEACH, ME. — A 40- 

acre tract at Old Orchard Beach has been 

offered to the state for site of a longprojected 

regional coliseum. The land to 

be donated is worth close to $1 million. 

The proposed center would cost the state 

government about $4,000,000, or about 

$200,000 a year, through an amortization 

program. 

Lewis Bernstein, Portland and Biddeford 

businessman, says competent observers are 

convinced that the attraction would bring 

around $40,000,000 in additional vacationist 

funds into Maine each year. 

The plan has been proposed to the Maine 

Department of Economic Development, 

which informed Bernstein that it was interested 

in any project which would benefit 

Maine. 

Envisioned is an outdoor arena seating 

20,000, and enclosed building with 10,000 

seating capacity. 

Ed Linder New Manager 

SPRINGFIELD, MASS. — Edmund E. 

Linder, a Springfield native, has been 

named manager of the Gopher Theatre, 

Minneapolis, Minn., top theatre of the Berger 

circuit. He was graduated from Springfield 

Commerce High School in 1928. 

File Under-Reporting 

Suit in Mississippi 

MERIDIAN. MISS.—Percentage underreporting 

actions have been filed by Loew's, 

Inc.. Columbia and Universal-International 

against Alexander Lloyd Royal, doing business 

as Royal Theatres, in the U. S. District 

Court for the Eastern District of Mississippi. 

The theatres involved are the Royal in 

Meridian, Royal Music Hall in Jackson 

and Rebel, formerly the Ritz, in Meridian. 

The actions cover periods of five or six 

years. Damages are claimed in excess of 

$10,000 in each case. The plaintiffs are 

represented by Wells, Thomas & Wells of 

Jackson and Sargoy & Stein of New York. 

Dick Altschuler Reassigned 

HOLLYWOOD—Richard W. Altschuler, 

senior vice-president of Republic Pictures 

Corp. and director of foreign and domestic 

sales, is to be stationed here permanently. 

For 20th-Fox's "Story of Ruth" Samuel 

Engel has found his title star in Elana 

Eden of Israel. 

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MIAMI 

H moviegoer got "that certain feeling" 

while watching a picture of that name 

the other night. He rushed into the lobby 

of the Cameo Theatre at 1445 Washington 

Ave., Miami Beach, and reported, "My 

seat's on fire." Manager Mike Rosenkrantz 

said the man dropped a cigaret in the 

cushions. The blaze was quickly extinguished 

. will receive a 13 week 

promotion as a vacation and shopping mecca 

in a film series to be telecast on three 

Venezuelan channels, starting March 1. 

Miami publicity director Lew Price said the 

city will defray $4,000 of the cost of filming 

the series which will be titled "Vacaciones 

en Miami." The rest of the cost 

will be borne by Televisa, which operates 

Channels 4, 9, and 11 in Caracas, and 

LAV, the Venezuelan airline. Televisa will 

send a camera crew here in mid-January 

to start filming Miami's attractions. 

Jody McCrea, actor son of Joel McCrea, 








* HOLLYWOOD AMUSEMENT CO. r 

3750 Oakton St. • Skokie, Illinois 

H 

U

. . Bell 

. . Among 

. . Roland 

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. . Lincoln 

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. . Marjorie 

. . Bob 

on Wednesday, "The Gene Krupa Story" 

in the morning and "Suddenly. Last Summer" 

in the afternoon. 

Lois Merry left Hodges Theatre Supply 

at the end of the year to await the birth 

of a baby. Paul Trumbach succeeded her 

at Hodges . exhibitors and distributors 

at the Sugar Bowl New Year's 

Day game were the T. G. Solomons, the 

Harry Thomases, the Ed Delaneys, and 

Louis Dwyers of McComb; John Luster, 

Natchitoches: George Baillio, Lake Charles, 

and wife; Pic Mosely, Picayune; Mr. and 

Mrs. Alton Sims and the Norman Colquohons, 

Memphis; Stanley Graham, Ritz, 

Lucedale, Miss., and M. A. Connett, Newton, 

Miss. 

. . . Seen in town were Felix 

T. J. Howell, Paramount Gulf film buyer, 

and wife had Mrs. Howell's mother from 

Atlanta at their home here during Christmas 

week. T. J. celebrated a birthday on 

the 29 th 

Touchard and son, Fun Theatre, Des Allemands; 

Aubrey Lesseigne, Arcade, Patterson 

and St. Mary's at Berwick; Pic Mosely, 

Picayune, Miss., and T. G. Solomon, 

Gulf States, McComb, Miss. 

Floyd Harvey, BV manager, took his wife 

and three children to his former home 

in Bells, Tenn., for the holiday festivities 

. . . Bill Thomas, retired film salesman 

was married . Hoffman, United 

Theatres, celebrated his birthday on New 

Year's Eve with kinfolk and friends at his 

home . Bacon is retiring after many 

years on Filmrow, 15 with Universal. 

Jos Williams. NSS head trailer shipper, 

wife and daughter Pat motored to Bay St. 

Louis to visit daughter Dorothea and family, 

the Don Russells, over the New Year 

holiday weekend. Their daughter Pat was 

13 on December 23, and pops entertained 

her and a group of school chums at a theatre 

party at the Saenger to see "Li'l Abner" 

Ethel Hingle, Warner Manager 

. . . Conner's secretary, was home from the 

hospital recovering from surgery. 

. 

. . 

Items from Transway— J. J. Warren 

closed the Fair, Centerville, Miss., until 

further notice . . . A. J. Authement closed 

the GC Theatre, Dulac, La. . . . T. E. Willis, 

owner, advised the reopening of the 

Joy, Melville, has been set back indefinitely 

George H. Goodwin's Rose Drive- 

. . . In, Bastrop, La., managed by H. G. Parker, 

closed until spring Fowler 

purchased the Palace, Vicksburg, from Bijou 

Amusement . and Mrs. Tom Barrow 

closed the Star, Fort Walton, Fla., 

until further notice . M. H. Skaggs curtailed 

operation at the Skaggs Drive-In at 

Amite to Saturdays only until steady favorable 

weather returns . . . M. H. Hanna 

changed the policy of full weeks operation 

with 3 changes to 2 changes of program 

each week, at the Gulf, Pensacola, Fla.. 

thereby keeping closed mid-week. 

is 

Columbia's "Willie 'The Actor' Sutton" 

the story of the notorious bank robber. 

JACKSONVILLE 

Dainty winter weather and a record crop 

of tourists were strong contributing 

factors in boosting attendance to a high 

point at motion picture theatres in most 

sections of Florida during the yearend 

holiday season . . . Billy Wall, formerly of 

the FST managerial staff, returned from 

a tour of Army duty in Europe . . . Morrie 

Kaplan, former 20th-Fox controller in 

New York, passed through on his way to 

a winter in Miami . 

Baer, Universal 

office worker, has acquired a new 

home in Arlington. 

Now available to Florida exhibitors, according 

to Thomas P. Tidwell, 20th-Fox 

manager, is a five and a half minute production 

trailer of major 20th-Fox films to 

be released in 1960 . . . Eleanor, collegiate 

daughter of Mitch Yeager, local LATSE 

business agent, was chosen as "Dream Girl 

of the South" at a fraternity function in 

the Florida Yacht Club in connection with 

the Arkansas-Georgia Tech football game 

at the Gator Bowl January 2 . . . All local 

first-run theatres held over their New 

Year's offerings, except the downtown Imperial 

which opened with a double billing 

of "Web of Evidence" and "House of Intrigue" 

after running "Li'l Abner" for 

three weeks. 

Peyton G. "Sport" Bailey, FST warehouse 

manager, rested at home after several days 

of hospitalization . Mullis, owner 

of theatres in Cedar Keys and High 

Springs, came in to visit Filmrow friends 

during the holidays . . . Katherine Bell, 

Edgewood cashier, returned to her post 

after a long leave . . . Walt Meier, manager 

of the Florida, made his debut as a 

motion picture commentator over radio 

station WPDQ . WOMPI opened a 

1960 membership drive under the direction 

of President Mary Hart . . . Don Poindexter, 

who recently completed a period of 

Army service, has returned to a managerial 

post with Florida State Theatres. 

. . . Anita Racine, P. 

"Sunny" Greenwood, Universal booker, 

planned an early move into her new Southside 

Estates home Three 20th-Fox 

. . . 

salesmen took vacations they had saved 

until Christmas—Walter Powell to Charlotte, 

N. C, George Freidel to Oklahoma 

City and Marvin Skinner at home with 

Thomas his family 

Tidwell's secretary at 20th-Fox. spent the 

holidays at her husband's home in Indiana. 

Claude Browning, formerly with Warner, 

is now working with Jim Kirby on the 

Floyd Theatres booking staff . . . Ernie 

McCulley. Warner head shipper, resigned 

. . his post to become a fanner . The husband 

of Betty Lawrence, 20th-Fox office, 

came in on furlough from the Argentia 

Naval Air Station in Newfoundland . . . 

Jane Davis, Florida State Theatres ad 

writer, had an eye-catching Christmas 

newspaper layout, with individual theatre 

ads appearing as yule tree ornaments. 

Three Allied Artists staffers returned 

home for Christmas—salesman Hal Jordan 

to Dunn, N. C, Wilmas Murphy to Live 

Oak and Linda Palmer to Venice . . . 

Sam Davis has established a new foreign 

and domestic film distribution office, Independent 

Films, at 5804 Sunset Dr., Miami 

. . . Many FST houses playing "Li'l 

Abner" were selling "yokum berry juice" 

and "kickapoo juice" out of old-fashioned 

crock jugs at their concessions stands . . . 

Other FST theatres were advertising that 

their New Year's picture. "Operation Petticoat," 

was "filmed in Florida at Key 

West and the keys" to increase local interest 

in the film. 

Phil Keough to FST 

OMAHA—Phil Keough, who resigned as 

city manager for the Cooper Foundation 

Theatres, has joined Florida State Theatres, 

whose headquarters are at Jacksonville. 

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ATLANTA 

r\ S. Simpson of Capitol Releasing and 

his family returned from Anniston, 

Ala., where they spent the holidays with 

Simpson's mother . . . Mr. and Mrs. Stanley 

Rosenbaum entertained friends at a reception 

at the Florence Country Club, in 

honor of Mr. and Mrs. Louis Rosenbaum 

who were celebrating their 50th wedding 

anniversary. The Rosenbaums operate 

Muscle Shoals Theatres at Florence, Tuscumbia 

and Athens, Ala. 

resigned 

Thomas Carter has closed the Villa at 

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16014th St., N. W. 

Atlanta 13, Georgia TRinity 6-0394 

January 1 to join her husband in Albany, 

Ga., where he has been transferred . . . 

Bob Deiselberg has replaced Roger Wood 

at Capitol Releasing as booker. Wood 

moved over to Universal in the same capacity. 

Spence Steinhurst was host at a party 

for all former RKO employes December 

31 at the Dinkier Plaza Hotel . . . 

Mary 

Brockett, former Crescent booker, Nashville, 

was the house guest of UA booker 

Martha Chandler. 

A few exhibitors were on the Row between 

Christmas and the New Year. They 

included Arnold Gary and his family, West 

End, Birmingham; Jack White, Princess. 

Cleveland; John Hackney, Hub Drive-In 

Covington; Ernest Ingram, Ashland and 

Lineville, Ala.; W. E. Griffin, Vienna, Vienna, 

Ga., and J. W. Smith, Blair, Blairsville. 

Second Hardin Award 

Will Be Presented 

DALLAS—The first J. H. Hardin annual 

award to the outstanding personality of 

the year in the Texas drive-in theatre industry 

was presented as one of the outstanding 

features of the seventh annual 

convention of the Texas Drive-In Theatre 

Owners Ass'n held here last year. Recipient 

of the award at that convention was 

Eddie Joseph, Eddie Joseph Theatres, 

Austin. 

The gold statue award will be presented 

again this year when the association meets 

here February 9-11 at the Sheraton Dallas 

Hotel. 

The award is presented to the association 

by J. H. Hardin, owner of the Hardin 

Theatre Supply. However, neither Hardin 

nor his company has a voice in selecting 

the winner. A secret committee from the 

association meets and evaluates the personalities 

in the industry, weighing the 

contributions 

various association members 

have made to advance the industry during 

the past year in better serving the 

community. 

The award presentation is scheduled for 

the final nights of the 1960 convention. 

Trans-Canada Making 

Headway at Etobicoke 

TORONTO — Trans-Canada 

Telemeter, 

a division of Famous Players Canadian 

Corp., according to President J. J. Fitzgibbons 

"was continuing to make good 

progress with Telemeter," a pay-television 

system. 

For the first installations in suburban 

Etobicoke, more than 30 miles of coaxial 

cable has already been strung, he said. 

The Bell Telephone Co. will install 93 

miles of cable before the first part of the 

system is completed. Work in the Telemeter 

studio at 3010 Bloor Street West, 

Toronto, is being rushed to completion. 

Fitzgibbons said hundreds of Etobicoke 

residents "have already signed for Telemeter 

and sales results to date have far 

exceeded our expectations." 

1959 Best Show Year 

In Decade at Houston 

HOUSTON—The '50s decade ended in 

Houston on the brightest note since television 

ushered the era in amid cries and 

wails from the motion picture industry. 

Said Art Katzen, publicist for Interstate 

Theatres, the major motion picture chain 

in town, "This was the best year in some 

ten or 15." 

As usual the midnight show topped the 

list of New Year's Eve doings. The Metropolitan 

started its new show week early, 

bringing in Jules Verne's "Journey to the 

Center of the Earth" on Tuesday and keeping 

it on hand for a midnight show on 

the 31st. 

Otherwise major opening shows on New 

Years went like this: "Operation Petticoat" 

at Loew's State, and "Cash Mc- 

Call" at the Majestic, while the Delman, 

which had no midnight show opened with 

"John Paul Jones." 

Ellis Ford of the Delman was happy 

over the fact there was no New Year's 

Eve midnighter at his theatre. He feels 

the late show has long ceased to draw its 

audience from adults and seniors in high 

school, and now gets only junior high 

school patronage. Ford reported his outstanding 

film boxofficewise during the 

year just ended to be "Compulsion," followed 

by repeats of "Around the World 

in 80 Days" and "Old Man and the Sea." 

He said the picture industry needs to put 

out a good product to get an audience. 

He is looking forward to a good year in 

1960, firmly believing, as does most of the 

industry, that movies are definitely better 

than ever. 

However, Ford, whose Delman is a good 

adult house, believes there still are far too 

few really good adult pictures. 

The year saw another local theatre, the 

Wayside, bite the dust. It is now a night 

club. 

The Bellaire, which celebrated its 10th 

anniversary in 1959, did not have its biggest 

year. Its biggest year came when 

Cinemascope and "The Robe" were the 

big picture news. Now playing to a big 

children's audience, The Bellaire's big picture 

of 1959 was the "Seventh Voyage of 

Sinbad." The Bellaire had its annual "appreciation" 

show, free to kids, Christmas 

Eve. 

Business was off Christmas Day at the 

Bellaire, while the Capitan and Red Bluff, 

in suburban Pasadena (the Bellaire is in 

Houston, but serves the suburban town of 

Bellaire) reported business was better than 

expected on Christmas Day. 

Looney Auction, a tiein with the Carnation 

Milk Co. will be held on the Bellaire 

stage Saturday February 6. The show is 

televised each Saturday over KPRC-TV. 

Want Agreement on DST 

TORONTO — A campaign has been 

started by municipalities in western Ontario 

to end the confusion in the observance 

of daylight saving time. Resolutions have 

been adopted by the councils of Woodstock, 

Guelph and elsewhere to ask the 

Ontario government to regulate summer 

time throughout the whole province. Some 

municipalities have not had daylight saving 

at all and others use varying dates. 

SE-6 

BOXOFTICE January 11, 1960

Second French Film 

Festival in Quebec 

MONTREAL — Atlas Films Distributors 

and United Amusement Corp., are combining 

forces to organize the second annual 

French Film Festival. 

Jo Oupcher. president of Atlas Films, 

which distributes French-language motion 

pictures to some 150 theatres in the Province 

of Quebec, announced that the second 

annual French film festival, launched last 

year at the Canadien, will start Wednesday, 

January 20, at the Francais Theatre 

>a United Amusement Corp. house). 

This second French Film Festival will 

be presented under the patronage of Francis 

Lacoste, French ambassador to Canada. 

The festival will feature personal appearances 

of many French stars, who will 

come especially for the affair as last year 

when Charles Vanel, Arletty, Dany Robin, 

Jean Pierre Aumont, Francois Perier, Daniel 

Gelin and Mijanou Bardot all came 

here. 

The festival also will have a full week, 

January 28-February 3, at the Cartier 

Theatre in Quebec City, where it will be 

under the auspices of Quebec's Prime Minister, 

Paul Sauve. 

This year, again, the festival has the 

collaboration of Unlfrance Films, the governmental 

organization set up to make 

French films better known all over the 

world. 

Oupcher made public titles of eight 

French productions which will have their 

Canadian premieres during the festival. 

The initial one will be Le Clochard. with 

Jean Gabin, Dairy Cowl and Bernard 

Blier. The second one will be La Nuit 

des Espions, with Robert Hossein and Marina 

Vlady; then, Cette Nuit-la, with Mylene 

Demongeot, Jean Servais and Maurice 

Ronet; Rue des Prairies, with Jean Gabin, 

Claude Brasseur and Marie- Jose Nat; 

Le Bossu, with Jean Marais, Sabina Selman 

and Bourvil; Robinson et le Triporteur. 

with Darry Cowl and Beatrice Alta- 

Riba; La Sentence, with Marina Vlady, 

Robert Hussein and Roger Hanin; Les 

Yeux de l'Amour, with Danielle Darrieux, 

Bernard Blier, Francois Rosay and Jean- 

Claude Brialy. 

During the festival week, seats for both 

afternoon and evening shows will be on a 

reserved basis, evenings at $2 and afternoons, 

at $1. 

Sylvia Syms Is Selected 

For Ray Stark Picture 

HOLLYWOOD — Sylvia Syms, recently 

selected as one of England's top boxoffice 

personalities, has been inked for a leading 

role in "The World of Suzie Wong," 

Ray Stark production for Paramount release. 

Miss Syms joins a cast headed by William 

Holden, France Nuyen and Michael 

Wilding, and will essay the role of an attractive 

secretary who falls in love with 

Holden, a struggling artist in Hong Kong. 

Jerry Wald produces "Sons and Lovers" 

for his Company of Artists with Jack Cardiff 

directing. 

Detroit Fox Theatre 

Will Spend $125,000 

DETROIT—Encouraged by the record 

grosses in the week before Christmas—the 

Fox Theatre management has decided to 

spend $125,000 for new equipment. Manager 

Joseph J. Lee said the expenditure 

will be in two units—$50,000 for 70mm 

equipment, and $75,000 for a new air conditioning 

system to replace the one installed 

there some 25 years ago. The air 

conditioning will be of the recirculating 

type, which will result in a saving of about 

$3,000 annually in special water fees under 

Detroit's new ordinance. 

The pre-Christmas week, traditionally 

the poorest of the year in show business, 

was nearly double normal this time. The 

secret of boxoffice strength apparently lay 

in a strong all-color combination of 

"Journey to the Center of the Earth" and 

"Tarzan the Ape Man," backed by intensive 

promotion. 

Charles Wolcott to Bahai 

HOLLYWOOD — Charles Wolcott resigned 

as MGM general music director, 

effective in mid-January, to take on fulltime 

responsibilities as secretary of the 

national administrative board of the Bahais 

of the United States. Wolcott has been 

a member of the Bahai faith for a number 

of years. He began work at MGM in 1950. 

Cantinflas plays the title role in Columbia 

Pictures' "Pepe." 

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BOXOFFICE :: January 11, 1960 SE-7

investment 

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Sponsored as a public service, in cooperation with the 

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-A" HIGHER EDUCATION 

KEEP IT BRIGHT 

&21& \ 

Two Tulsa Theatres 

Quit; Ask 4 Million 

TULSA—The management of two down- 

announced at midweek last 

town theatres 

week the houses would shut down at the 

end of the current run of pictures, leaving 

only one first-run film house in operation 

downtown. 

The decision to close the Ritz and Orpheum 

was reported by Tulsa Downtown 

Theatres, Inc. Only the Rialto will continue 

to show first-run films. 

The decision followed filing of suits totaling 

$4 million by the Downtown group 

against the Admiral Twin Drive-In Theatre 

and four motion picture film distributors. 

William E. Rutledge, the trustee, said 

no offers were received for the theatres 

which have debts totaling "about $150,- 

000." 

The Ritz Theatre Corp. operates the 

Ritz and the Majestic Amusement Co. operates 

the Majestic (which closed earlier) 

and the Orpheum. 

Named defendants in the federal suit 

were Admiral Twin Drive -In Theatre and 

its copartners, Alex Blue of Tulsa and H. 

B. Robb jr. of Dallas, Loew's, Inc., Warner 

Bros., Paramount and 20th Century-Pox. 

The defendants were accused of illegally 

conspiring through a competitive bidding 

system, to restrain and monopolize exhibition 

of first-run films here. 

SAN ANTONIO 

Cervices were held here for Forest Frank 

Nine, 69, who was well known in theatrical 

and film distributing circles of Texas 

.. . Hollywood film player Sonny Tufts 

was in town recently undergoing treatment 

for a dislocated shoulder . . . Henry 

C. Tagle. 85, a longtime employe for Zaragoza 

Amusement Co. here, died . . . Walter 

Davis, still cameraman for Batjac Productions, 

Brackettville, was in town shooting 

the facade of the old original Alamo. 

. . 

Francisco Trevino, the Ideal Theatre, 

Pearsall, was in town to book Mexican 

pictures . Carlos Herrera, of Cimex Productions. 

Mexico City, called at the exchanges 

en route to Los Angeles . . Other 

. 

visitors to the local Mexican film offices 

included Mateo Vela, the Rey, Galveston, 

and Henry Flores and his father Enrique 

of the Rio Theatre, Mission . . . Two Azteca 

employes spent the New Year holidays 

in Monterrey, Mexico. They were Nelly 

Martinez of the booking department, 

and Senor Alberto Sada of the accounting 

department. 

The young son of an English working 

family shows a talent for painting in 20th- 

Fox's "Sons and Lovers." 

Upholds Freedom to Make 

Controversial Pictures 

in some films shown in the area and 

DALLAS—Freedom to make a controversial 

motion picture and freedom to show 

it should not be denied the industry, according 

to Mrs. Roderic B. Thomas, chairman 

of the Dallas Motion Picture Board 

of Review. She expressed such fair-minded 

views in a recent talk before the Southeast 

Dallas Civic League (which includes 

representatives from Lions, Optimist, Rotary, 

Kiwanis, PTA, churches, social clubs 

and other associations I . In November the 

League had sent a letter to the mayor 

asking him to investigate the "immorality" 

a copy of the letter had been forwarded 

to the Dallas Morning News, which published 

it. 

KYLE ROREX ON PROGRAM 

Kyle Rorex, executive director of Texas 

COMPO. appeared with Mrs. Thomas at 

the luncheon to which she had been invited 

to speak to League members and he 

helped her answer questions which came 

up after her talk. 

Mrs. Thomas began by explaining what 

the Board of Review is and the work it 

does. It is composed of ten volunteers, 

only the chairman being appointed by the 

film industry. It is a permanent organization 

and when a vacancy occurs, it is 

filled through the churches. Its membership 

at present consists of two Baptists, 

one Presbyterian, two Christian Scientists, 

two Catholics and three Methodists. 

"Two of these members are assigned 

one day a week, Monday through Friday, 

to attend screenings," Mrs. Thomas explained. 

"This means one day a week, 52 

weeks of the year. On their days, they 

write a short review and classify films in 

one of these four- classifications: Adults, 

Adults and Mature Young People, Adults 

and Young People, or Family. By this we 

hope, first, to provide the average moviegoer 

with an accurate basis for selecting 

films he and his family will enjoy, second, 

to alert the discriminating public to outstanding 

films being shown." 

PUBLISHED WEEKLY 

The chairman pointed out that these 

classifications are published in the local 

newspapers once a week as a public service 

but there is no compulsion on the individual 

for accepting or rejecting them. 

Regular screenings are held on the first 

and second Wednesday nights of each 

month and on the first Saturday morning, 

to publicize films which are regarded 

as outstanding. 

"We feel that, since we have only a 

limited amount of time to spend, we can 

accomplish much more through publicizing 

the worthwhile films than we ever 

could in attempting to suppress the questionable 

ones," Mrs. Thomas explained. 

"Attempted suppression merely gives boxoffice 

appeal to the few off -color films." 

The Dallas High School Council was one 

of the first, if not first, of its kind to be 

organized in the United States, she said, 

and is now about five years old. It is composed 

of one-boy-and-one-girl teams from 

16 Dallas high schools— 12 public schools, 

one private and three parochial high 

schools. The film called the High School 

Film of the Month is screened on the first 

Saturday, with 32 young people viewing 

it critically. 

"A few weeks ago we had not found what 

we considered a truly appropriate film," 

Mrs. Thomas said. "However, we did have 

a Debbie Reynolds comedy which was extremely 

entertaining and well executed. 

After much discussion, the board decided 

to show the young people the film and 

get then- reaction. They all joined in the 

discusssion, one after the other, with the 

same comment: Too much drinking.' This 

was the result of fine training in wonderful 

families. 

"Civilizations are not built on legislations 

and laws, censorship or otherwise. 

They are built on families, and the stronger 

the spiritual, emotional and physical 

values of the family, the better the children. 

Young people who frowned on the 

excessive drinking in the Debbie Reynolds 

ccmedy can look at a questionable ad in 

a newspaper, know it for what it is, and 

turn their backs on it." 

Mrs. Thomas quoted the Christian Herald's 

philosophy, in part, which stated: 

"We know that public opinion has a great 

deal to do with the sort of pictures that 

are produced. You are part of that opinion. 

(Continued on next page' 

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BOXOFTICE :: January 11, 1960 

SW-1

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patrons at the Stevens Theatre, 2007 Port 

Worth Ave., filed out of the auditorium 

Saturday night about 10:15 when 

a small fire in a storeroom fiUed the theatre 

with smoke. The fire was confined to 

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far more smoke than damage. The crowd 

waited about 30 minutes in the lobby while 

firemen put out the blaze, then went back 

to their seats to see the remaining part of 

the movie, related 

Manager Shelby Riggs. 

Lee Handley. owner of the Arcadia Theatre, 

entered Baylor Hospital very ill with 

a lung infection. He underwent surgery 

Tuesday morning (5). He cannot receive 

visitors yet but would appreciate cards 

from his film industry friends. Betty 

Groenendyke, who has been employed by 

Handley for seven years, is running the 

Arcadia now and since she is employed 

regularly downtown by another firm she 

will appreciate the indulgence of theatre 

colleagues, etc. 

Interstater Judy Wise received a surprise 

birthday party from her family Cleo, 

Sandy, Chubby and Oscar ... Ed Williamson, 

Warner division manager, attended 

a zone meeting in Chicago . . . Kevin Genther 

reports Bob Schwartz has completed 

his training program and will report at 

Detroit as fieldman. Bob formerly was at 

the Oklahoma City office . . . Mable Guinan, 

Paramount booker and Boxoffice 

correspondent, reported for jury duty. Mable 

once had planned to be a court reporter 

but accepted a job with R. Z. Glazz 

in the film industry instead. 

Victoire Award to Brynner 

HOLLYWOOD—Yul Brynner was honored 

in Paris at a ceremony in which he 

received the Victoire trophy for having 

been voted "best foreign actor." The annual 

award, equivalent to Hollywood's 

Oscar, is the result of a poll of Prance's 

leading newspapers. 

In U-I's "Portrait in Black" producer 

Ross Hunter and director Michael Gordon 

team in filming of the melodrama. 

Southwestern Theatre Equipment Co., Inc. 

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Controversial Film 

Production Upheld 

(Continued from preceding page) 

You may feel yours is just one small voice, 

but combined with others who feel as you 

do, it can become an effective force. Let's 

applaud the pictures that are good, not 

only so that people who patronize movies 

will be guided in their choices, but so that 

producers will be guided in theirs. Whatever 

we say, provided enough of us say it, 

will be reflected in the artistic and moral 

values of future films." 

It is the contention of Mrs. Thomas that 

every producer wants to make good pictures 

but cannot remain in business long 

on altruism. He has to make films people 

will pay to see and we have to convince 

him the public will pay to see clean, wholesome 

films. She does not shut her eyes 

to the fact that there are some pictures 

being made that are in bad taste (just 

as salacious books are being published and 

suggestive TV dialog comes into the family 

living room there 

) 

is always the 

difficulty that in these lively arts, there 

can be an honest difference of opinion as 

to their suitability. 

"However, in these days there is no reason 

for an intelligent person to go to 

see a picture that he thinks would not 

appeal to him. Advance information and 

reviews give a fairly clear view of what 

every picture is about and how the theme 

has been handled. The industry makes no 

claim to perfection but is producing dozens 

of pictures specifically intended to stress 

high, moral values, with the purpose of 

making the screen a force for education 

and good living as well as entertainment. 

"If an exhibitor has booked a picture 

you consider questionable, let me make a 

simple suggestion. Try to arrange a conference 

with him and offer to sponsor a 

picture considered more suitable. This can 

result in mutual benefit and also a warm, 

friendly feeling between the industry and 

you—the public." 

MCP Adds Salesman 

HOLLYWOOD—Jerry Somers has been 

added to MCP's roving sales force by Cal 

Card jr., sales manager. Somers was assigned 

to San Francisco area. 

Red Buttons is starred as Sutton in Columbia's 

"Willie 'The Actor' Sutton." 

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SW-2 BOXOFFICE January 11, 1960

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H 11 filmrow, including the equipment 

houses, Video Independent Theatres, 

all the exchanges and all the booking 

agencies closed about noon prior to New 

Year's Eve and meandered hither, thither 

and yon to spend the holiday with friends 

or staying home and taking in the bowl 

football games and just resting, getting 

ready for the trials and tribulations of 

the New Year. 

Many changes were made on Filmrow 

during 1959 but the most outstanding was 

Paramount's decision to disband its downtown 

office and move all activities to Dalcor 

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las except the sales and shipping department. 

The latter were installed in a small 

office at 706 West Grand, with only C. 

H. "Buck" Weaver, as sales manager, and 

salesmen Tom McKean and Paul Rice kept 

on the payroll. Oklahoma City Shipping & 

Inspection Bureau has handled the physical 

distribution of Paramount product 

since the company moved off Filmrow a 

few years ago. 

Elben Ingram leased the Vici Theatre in 

Vici from Dick Turner and took over the 

operation on January 2. Ray Hughes of 

the Tower Drive-In at Poteau leased his 

Liberty in Heavener to Paul Maxwell. Maxwell 

was a former employe of Bill Slepka 

of the Crystal and Jewel in Okemah . . . 

Connie Carpou, salesman at MGM, tells 

us his youngsters are collecting foreign 

stamps and coins, and Connie would like 

for anyone that might happen to have a 

few on hand and aren't being used to send 

them to him so he can give them to his 

children. 

A few exhibitors were on the Row between 

Christmas and New Year's, 

including: 

Creal Black, Washita, Cordell; O. K. 

Kemp, Victory, Poteau; B. J. McKenna 

jr., Oklahoma, Norman; Mr. and Mrs. Bill 

Wilson, Mooreland; Bill Donaldson, Brook, 

Tulsa; J. C. Lumpkin, Rex, Sentinel; J. 

Rudolph Smith, Royal, Mountain View; 

O. L. Smith, Alamo and Longhorn, Marlow, 

and L. E. Brewer, Royal and Brewer's 

Drive-in, Pauls Valley . . . Also Charles 

Novey, who operates the suburban run theatre 

here, the Penn, but rarely gets down to 

the Row . . . Carlton Weaver, McAlester, 

drove up a few days before the new year 

came in, but found that his father, Buck 

Weaver, sales manager for Paramount, had 

gone to Dallas on business. Young Weaver 

then took off for Dallas where he managed 

to spend a few hours with his father. 

BOWLING 

DALLAS—Standings as a result of Tuesday 

(5) matches in the Filmrow Bowling 

League 

Teom Won Lost Team Won Lost 

Billions 491/2 221/j Nat. Screen .35 37 

Fox 4Si/ 2 261/i Metro 31 40i/ 2 

Rustlers ....391/2 321/2 Charco's 31 41 

Castoffs ...38 34 Interstate .. .28 Vi 431/2 

United Artists 35 37 Paramount . .261/2 451/2 

Men's high singles, Sam Nixon, 230; 

Men's high series, Larry Schiavo, 567; 

women's high singles, June Ingram, 182; 

women's high series, Joan Seely, 478; team 

high singles, Fox, 707, and team high series, 

Billions, 1,916. 

Joel Smith With Alexander 

DALLAS — The appointment of Joel 

Smith of San Antonio as sales representative 

for the Alexander Film Co. in Houston 

and southeast Texas has been announced 

by Bert Adcock, southwest zone 

manager for the film company. Smith's 

theatre background includes 22 years with 

a major South Texas circuit. 

Lana Turner, Sandra Dee and John 

Saxon star in Universal-International's 

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Theatre Business Up 

Oklahoma 

In '59 in 

Oklahoma City — Business in most 

every picture theatre in the state during 

1959 was much better than it was 

in 1958, most exhibitors report, a direct 

result, it is felt, of more and better 

pictures. 

Theatremen generally are very optimistic 

about the business in 1960. 

For one thing it is an election year, 

and many thousands of dollars will be 

spent in the state for the hopeful candidates 

with the theatres assured of 

a good portion of it if they go out 

after it. 

The top race will be that for United 

States senator, which has been held 

by Senator Robert S. Kerr for the last 

12 years who is seeking re-election. He 

is rated a multimillionaire, and there 

is sure to be a lot of money spent in 

his camp. No competitor for the senate 

has been announced, but there is sure 

to be two or three very strong politicians 

in the race. 

Outdoor Theatres Entered 

On Connecticut Records 

HARTFORD — The Outdoor Theatre 

Corp. has registered with the Connecticut 

Secretary of State's office, listing Bernard 

Menschell, president of the Manchester 

Drive-in Theatre Corp., Bolton Notch, as 

president; Theodore Poland, treasurer, and 

Si Menschell, Menschell's younger brother, 

as secretary. Capitalization is $100,000. The 

address is 153 Main St., Manchester. 

The OTC's primary concern will be operation 

of the Pike Drive-in Theatre, Newington, 

with the Menschell interests continuing 

ownership of the Manchester 

Drive-in exclusive of Pike commitments. 

The Pike had previously been owned by 

other exhibition firms. 

Six Members Enrolled 

By Mountain Allied 

DENVER.—Neil Beezley, president of 

Allied Rocky Mountain Independent Theatres, 

Inc., reports the addition of the 

following members in recent weeks: Elden 

Menagh, Star Theatre, Fort Lupton, Colo.; 

Bill Hart, Civic at Hay Springs; Ross Jenkins, 

Plains at Rushville, Dorrance Schmidt, 

Trail at Bridgeport, John Burton, Nile at 

Mitchell, and Owen Anderson, Palm at 

Bayard, all in Nebraska. 

Beezley was elected secretary at the 

Miami Beach National Allied board meeting. 

Donald Snavely President 

Of Local 38 for 1960-61 

DETROIT—In an unusual sweep, Stagehands 

Local 38, IATSE, elected almost an 

entirely new slate of officers for the 1960- 

61 term. The new president is Donald C. 

Snavely, succeeding Walter L. Craig. 

Other newly elected officers are: first 

vice-president, Joseph T. Gilluly; second 

vice-president, Lester J. Hamilton; secretary-treasurer, 

Warren R. Wilson; corresponding 

secretary, Laurence C. Biehl; 

business representative, Harry H. Pollock; 

sergeant at arms, Dexter Sieger. 

SW-4 BOXOFFICE January 11, 1960

— 

— 

— 

— 

Holiday Throngs Pack 

Minneapolis Houses 

MINNEAPOLIS—Most exhibitors were 

singing "Happy Days Are Here Again" as 

holiday throngs began packing the firstrun 

theatres on Christmas day, a trend 

which continued through the week. Several 

houses recorded the biggest grosses in 

several years. Biggest of all was the rating 

of 650 per cent for "Solomon and Sheba" 

at the suburban St. Louis Park Theatre. 

Other toppers were the 500 per cent rating 

for "Goliath and the Barbarians" at the 

RKO Pan, the 400 per cent for "Porgy and 

Bess" and the 350 per cent for "The 

Mouse That Roared" at the Uptown. 


Academy— Porgy and Bess (Col) 400 

Century South Seas Adventure [Cinerama), 

26th wk 110 

Gopher Never So Few IMGM) 200 

Lyric The Miracle (WB) 125 

Orpheum 1001 Arobian Nights (Col); The 

Flying Fontaines (Col), 2nd wk 100 

Pan—Goliath and the Barbarians (AIP) 500 

St. Louis Park Solomon and Sheba (UA) 650 

State Li'l Abner (Para), 2nd wk 125 

Suburban World The Bridal Path (Union) 150 

Uptown The Mouse That Roared (Col) 350 

World Happy Anniversary (UA) 200 

"Never So Few' Starts 

Big in Good Omaha 

OMAHA—Holiday crow-ds more than 

came up to expectations at the downtown 

theatres, and the Cooper was going into 

the home stretch with "South Pacific," 

playing to capacity crowds in its 62nd week. 

The State doubled average figures with 

"Never So Pew" and holdovers at the 

Omaha and Orpheum finished strong. 

Cooper South Pacific (Magna), 62nd wk 100 

Omaha Journey to the Center of the Earth 

(20th-Fox), 2nd wk 110 

Orpheum Li'l Abner (Para), 2nd wk 100 

State— Never So Few (MGM) 200 

Both 'Petticoat' and 'Sheba' 

Hit 300 Mark in Milwaukee 

MILWAUKEE — Local boxoffices were 

tingling as "Solomon and Sheba" at the 

Strand, and "Operation Petticoat" appearing 

at the Riverside hit the coveted 300 

mark. Business along the Avenue was the 

best in months. 

Palace Goliath and the Barbarians (AIP); Jet 

Over the Atlantic (Inter-Continent), 2nd wk. 100 

Riverside Operation Petticoat (U-l) 300 

Strond Solomon and Sheba (UA) 300 

Towne Li'l Abner (Para), 2nd wk 125 

Warner 1001 Arabian Nights (Col) 150 

Wisconsin Journey to the Center of the Earth 

(20th-Fox), 2nd wk 200 

Jack E. Baker Follows 

Other Yates Men at Rep. 

HOLLYWOOD—Jack E. 

Baker resigned 

as vice-president and operating head of 

Republic studios, marking the departure 

of another executive who served under 

Republic founder Herbert J. Yates. Baker, 

who had been with the organization for 

31 years, actually was replaced in his post 

three months ago by Daniel J. Bloomberg, 

who was appointed studio general manager 

in September and received a vice-presidency 

a few weeks ago. 

Phil Keough to FST 

OMAHA—Phil Keough, who resigned as 

city manager for the Cooper Foundation 

Theatres, has joined Florida State Theatres, 

whose headquarters are at Jacksonville. 


A G. Miller of Atkinson, Neb., Marks 

Half Century in Motion Pictures 

ATKINSON, NEB.—A. G. Miller, Atkinson 

civic and business leader, has completed 

50 years in the 

theatre business here. 

Fifty years ago his 

father, the late Alfred 

W. Miller, presented 

the first motion 

picture in the 

town in the Miller 

Opera House, and son 

Alfred was the operator. 

The elder Miller 

had acquired the 

"Old Rink" in Atkinson 

on a trade for a A. G. Miller 

quarter of a section of land in 1904. He 

converted the Rink into the Miller Opera 

House, which became the city's community 

hall and was used by churches for 

funerals, by the GAR for Memorial Day 

exercises and by the high school and also 

for wrestling matches. 

In honor of the 50th anniversary, more 

than 30 merchants in the town joined in 

the celebration and participated in a special 

spread in the Atkinson Graphic. 

AN EXHIBITOR IN 1909 

In 1909 the elder Miller went in partnership 

with Charles Goodell, the Chicago 

& North Western Railway depot agent, to 

start a motion picture show. They had to 

buy a Fairbanks-Morse stationary gasoline 

engine and electric dynamo to furnish 

light for their Edison projector. The local 

light plant could not carry the additional 

load at night when the show started and 

the projector lights dimmed all the lights 

in the town. 

Charlie was cashier, Alfred the tickettaker 

and son A. G. the operator. A. G. 

learned the trade while he was with a 

carnival company. After a year of partnership, 

Goodell sold his interests to Alfred, 

who became the sole owner with 

A. G., doing the managing and booking. 

LED A BALLYHOO BAND 

Young Miller also was a comet player. 

He organized a ballyhoo band and every 

evening before the show he would march 

the band up and down Main Street announcing 

the evening's program. The operators 

of the hotel and cafe closed up and 

herded all their customers to the show 

behind young Miller's band. After the 

movie the cafe would reopen to feed the 

show crowd. 

When the owner of the carnival for 

which young Miller had worked went out 

of business, A. G. bought the tent and 

took his motion picture show to towns 

through this territory which did not have 

movies. He would open for a week stand, 

offering pictures and vaudeville. 

A. G. also served as projectionist at 

the Crystal Theatre in Fergus Falls, Minn., 

one summer then purchased the state 

rights film, "Flashes of Action," actual 

scenes from World War I, and played the 

feature to towns over four states. He also 

bought a theatre at Clay Center, Neb., 

and operated it for a year. While he was 

away his brother Hairy and father operated 

the Atkinson enterprise. 

In 1924 the show was moved from the 

Miller Opera House to the new Lyric Theatre, 

built by Dr. A. J. Kubitschek and 

leased by A. G. Miller. Then came talking 

pictures and a sloping floor was built, the 

projection booth enlarged, new upholstered 

seats installed and Western Electric 

sound purchased. The first talking picture 

in Atkinson was "The Sophomore." 

In 1942 A. G. Miller purchased a garage 

across the street from the Lyric and extensively 

remodeled it and named it the 

Miller Theatre, featuring a new Motiograph 

sound system. 

Then came Cinemascope, widescreen, revision 

of the projector, new lenses and 

new seats—a far cry from the old Opera 

House which was sold in 1924. It was 

moved to another town, where once again 

it is serving as a community hall. 

Tom Burke Takes Over 

As Variety 12 Chief 

MINNEAPOLIS — Tom Burke, who was 

installed this week dli as chief barker 

of the Variety Club of the Northwest, has 

long been active in club affairs as a member 

of the board , secretary and first 

assistant chief barker and as chairman of 

contribution for the Variety Club Heart 

hospital on the University of Minnesota 

campus. 

Burke is owner of Theatre Associates, 

film buying and booking firm, which services 

about 100 theatres in this territory. 

Offices of the company are at Seventh 

and Hennepin above the RKO Pan Theatre. 

Born in Waverly, Minn., Burke taught 

in schools in small towns and played baseball 

summers, accumulating a couple 

of gnarled fingers in the process. In 1915 

he got into the motion picture business 

with Fox Film Corp. By the time he 

was 25, he had sold films in every state 

of the union except the New England area. 

He subsequently worked for First National, 

Warner Bros., United Artists and 

Monogram Pictures. He took time out for 

service in the Army during World War I. 

He joined Theatre Associates 14 years ago. 

Burke is a golfer on weekends and an 

avid sports spectator. He and Mrs. Burke 

live at the Fair Oaks apartments in Minneapolis. 

Their son, J. Warren Burke, is 

With station KMSP-TV here and their 

daughter, Mrs. Michael Patrick Hurley, 

lives in River Falls. Wis. Together, they 

have nine children. 

Good 'Strawberries' Run 

OMAHA—Delbert Sales, manager of the 

Dundee Theatre, through an energetic contact 

program, showed "Wild Straw berries" 

at the neighborhood house for two weeks, 

an unusual feat for that theatre. By cards 

and calls. Dundee contacted all Swedish 

organizations in this area with information 

about the Swedish film. 

NC-1

OMAHA 

£Luy Griffin, owner of the Cass Theatre 

at Plattsmouth. and his wife recently 

celebrated their 50th wedding anniversary. 

The date also marked his 31st anniversary 

in the theatre business in Plattsmouth. 

Mr. and Mrs. Griffin both are active in 

the operation of the Cass . . . Joe Jacobs, 

Columbia manager at Des Moines, returned 

to work after undergoing a physical checkup 

here. 

. . Linden 

. . Dolores has been 

Mrs. William Holec is reopening her 

theatre at Tripp, S. D. It had been closed 

Anderson 

a number of months . 

also has his theatre in operation again at 

Elk Point, S. D. Lowell Kyle, formerly 

. . . 

20th-Fox salesman out of 

Kramper 

Omaha, visited 

the Row . 

H 

U

[ LES 


nnp GOLIATH AND THE TEST 

J EL OF THE TWENTY SPEARS! 



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THE HILLS! 

MUSIC BY r AND THE BARBARIANS 

BAXTER 

co starring MIWVAMMNU cheloALONSO bruce CABOT COLORSCOPE 

- * BHUlt trtDU I " IN V^Vl-V^n^V/Wr I- 

EASTMAN COLOR BY PATHE IN TOTALSCOPE - A STANDARD PR0DOCTI0N • AN AMERICAN-INTERNATIONAL PICTORE 


CONTACT YOUR JlnzanlcarL. 

'nXewiationaL EXCHANGE 

terican International Pictures of Milwaukee American International Pictures of Minneapolis 

ED 

GAVIN 

212 West Wisconsin Ave. 

MILWAUKEE 3, WIS. 

BERNARD McCARTHY 

74 Glcnwood Ave. 

MINNEAPOLIS 3, MINN.

MILWAUKEE 

H bout a week ago, a woman sent a letter 

to the Milwaukee Journal's From the 

People column to point out a few shortcomings 

of theatre program announcements, 

particularly those given out over 

the phone. Comes now another letter, in 

the form of a memo to whom it may concern 

in the same column, written by Mrs. 

Edward H. Moll of the Better Films Council's 

Children's Movie Committee. After a 

a screen game, 







HOLLYWOOD AMUSEMENT CO. 

3750 Oakton St. • Skokle, Illinois 

. 

41 

YEARS THE 

SPKCIAU 

TRAILERS 

CHICAGO 

13 2 7 So. 

FILMACK 

NEW YOUK 

630 Ninth 

sencftrte 

bit of an explanation relative to the work 

and efforts of the organization, Mrs. Moll 

concluded with an open invitation to all 

mothers to attend the meetings of the 

council, the first Monday of each month at 

the Milwaukee Public Library. It will be 

interesting to see what the reaction will be. 

In an effort to curb revelry, a number of 

churches welcomed the New Year in with 

suppers and movies. Among the churches 

offering films were the Lake Park Lutheran 

and the Redeemer Lutheran. Both 

the YWCA and YMCA also served up portions 

of films with dancing and feasts. 

Filmrow notes: Steve Johnson, Majestic, 

Sheboygan, and Jack McWilliams, 

Portage, Home and 51-Drive-In, Portage, 

were making the rounds . . . Joe Grant, 

Northwood Theatre, Baltimore, Md„ and 

Ben Zelonky, local contractor, huddled 

with "Bud" Rose at the latter's office . . . 

And best wishes from your correspondent, 

Bill Nichol, for the coming year. If you 

wish to see more material from the Milwaukee 

area in Boxoffice, give Bill a call. 

Canadian Tieins Assured 

With Big Oscar Telecast 

TORONTO—Announcement from Hollywood 

that the 32nd annual Academy 

Awards presentations will be Monday night, 

April 4, received the immediate attention 

of officials of the Motion Picture Industry 

Council of Canada, including Charles S. 

Chaplin who was re-elected president for 

1960 and also chairman of the public relations 

and promotion committee. 

The Oscar awards program again will be 

carried by the networks of the Canadian 

Broadcasting Corp., and it is expected that 

arrangements again will be made for tieins 

with the Academy Awards Sweepstakes 

by groups of exhibitors in different cities 

but not at a national level. 

The industry council decided at its convention 

here to sponsor a national showmanship 

contest for cash prizes, and a 

committee has been appointed to organize 

details of the program but the Academy 

Awards guessing competition for theatre 

patrons is hardly likely to be part of the 

showmanship campaign. 

Filming of 20th-Fox's "The Billionaire" 

will be in Cinemascope and color. 

2 years for $5 1 year for $3 D 3 years for $7 

THEATRE 

STREET ADDRESS 

Remittance Enclosed Send Invoice 

TOWN ZONE STATE 

NAME 

POSITION 

Upm THE NATIONAL FILM WEEKLY S2 issues a year 

825 Van Brunt Blvd., Kansas City 24, Mo. 

MINNEAPOLIS 

Jtfew officers of the Reel Fellows Club, an 

organization of film salesmen, are Bob 

Levy, 20th Century-Fox, president; Russell 

McCarthy, United Artists, vice-president, 

and Bill Wood, Columbia, secretary-treasurer 

. . . Roger Drury, who operates the 

Egan Theatre at Madison, S. D., recently 

got married and was on the Row with 

his new bride. Other out-of-town exhibitors 

seen at the exchanges were Howard Goldman, 

White Bear Lake; Leo Ross, Faribault, 

and Fred Raniele, Keewatin. 

Gertrude Lyman is the new exchange 

manager's secretary at Paramount, replacing 

Carol Kretlow, who resigned . . 

. 

Harold Field, president of Pioneer Theatres, 

vacationed in Las Vegas, Nev. . . . 

Minnie Super, biller at Columbia, is recuperating 

in Mount Sinai Hospital from 

injuries suffered when a car rammed into 

the rear of her husband's automobile. 

John Branton, vice-president of Minnesota 

Amusement Co., and his wife spent 

Christmas in their new home at 14 Forest 

Dale Rd. Their daughter, Mary, an 

airline stewardess, returned home to be 

with her family for a few days over the 

holidays . . . Marilyn "Mimi" Vondra, 

whose father used to operate the Rainbow 

Theatre at Mahnomen, is singing one of 

the nun's roles in the new Mary Martin 

hit, "Sound of Music." For Mimi, a graduate 

of Carlton College at Northfield, it's 

her first Broadway show. 

E. M. Reynolds, better known as "Doc," 

operator of the Strand Theatre at Princeton, 

is a graduate chiropractor who has 

never practiced. He got into theatre business 

and decided he liked it and the outdoors 

better. But industry and personal 

friends still call him "Doc" . . . The University 

of Minnesota Press will publish 

"The Captive Eye," a book by Dr. George 

Amberg of the university staff, this year. 

Amberg's book examines the theory of the 

motion picture and sums up years of study 

in his specialized field. 

Youth Fined for Keeping 

Feet on Theatre Seats 

ESSEX, CONN. — A 16-year-old 

youth 

was found guilty of breach of peace in 

Essex justice court as a result of his refusing 

to cooperate with the management 

of the Essex Square Theatre by keeping 

his feet on the floor. 

David Watson was fined $21 by trial 

justice George I. Lancraft jr. after hearing 

testimony given by Anthony Milardo, 

theatre floor manager, and Leno Malcarne, 

owner. 

"Parents have a lot of responsibility in 

training these children to respect the 

rights of others," Justice Lancraft asserted. 

Blank-Perry Wedding 

DES MOINES—Beverly Ann, daughter 

of Mr. and Mrs. Myron N. Blank, was married 

to Jay H. Perry Saturday, December 

26. Myron Blank is president of Central 

States Theatres, which has its headquarters 

here. 

AA's "Pay or Die," produced by Richard 

Wilson, costars Zohra Lampert. 

NC-4 BOXOFFICE :: January 11, 1960

Revived Critics Award 

Dinner on January 19 

CLEVELAND — The Cleveland Critics 

Circle Award, revived after a six-year period 

of inactivity as a testimonial to the 

late Leonard Greenberger of the Fairmount 

Theatre, announces the first of its 

annual dinners will be held Tuesday, January 

19, at 6:30 p. m. in the Carter Hotel 

ballroom. Each year this affair will honor 

the outstanding picture of the year and 

the outstanding showman of the year. 

Checks for $10 a plate may be sent to 

Jack Silverthorne, manager of the Hippodrome 

Theatre, Cleveland. 

Members of the Leonard Greenberger 

memorial committee, which is sponsoring 

the Critics Circle Award dinner are Frank 

M. Murphy, Loew's Theatres division manager, 

chairman: Jack Silverthorne, Hippodrome, 

treasurer: Samuel L. Abrams, advertiser, 

secretary; Dick Wright. Warner 

Theatres division manager; Max Mink, 

Palace Theatre managing director; Louis 

E. Weitz, executive secretary of the Cleveland 

Motion Picture Exhibitors Ass'n.: Jim 

Levitt, Variety Club outgoing chief barker, 

and Irwin Shenker, new chief barker; 

Marshall Fine Associated Theatres; W. 

Ward Marsh, Plain Dealer; Arthur Spaeth. 

News, and Stan Anderson, Press. 

Greenberger, with great foresight, initiated 

the Critics Circle in 1952 as a 

monthly award plan aimed to boost business 

in the neighborhood houses by giving 

booster shots via advertising and promotion 

to pictures chosen as best of the month 

by ballot from the first-run pictures shown 

downtown. It was Greenberger's idea that 

this booster publicity would stimulate and 

rekindle subrun interest in the chosen pictures 

for the mutual benefit of both exhibitor 

and distributor. At the end of the year 

the 12 best monthly pictures competed for 

the best-of-the-year honor. 

Although proclaimed a success, the plan 

was dropped in the middle of 1953, principally 

because of changing industry conditions 

such as extended first run engagements 

which precluded a choice of best 

picture of the month. 

It is being reactivated as an annual industry 

event in honor of its originator, 

Leonard Greenberger. 

Bernard Bright Killed 

In Owensboro Robbery 

OWENSBORO. KY.—Bernard D. Bright, 

44, owner of the Hi-Y Drive-In Theatre in 

Henderson the last eight years, was killed 

recently in what apparently was an afterclosing 

holdup at the Bright Star cafeteria, 

which he had opened only 17 days previous 

to his death. 

Besides the drive-in theatre. Bright also 

owned the B-D restaurant in Henderson. 

A 27-year-old Owensboro man has been 

arrested on charges of armed robbery and 

murder. 

Jowztac 


Record 400 at Cincinnati 

Set During Holiday Week 

CINCINNATI — Worth-seeing motion 

pictures continued to attract capacity 

audiences, as was emphasized during 

Christmas week when the alltime house 

record was broken at the downtown 

Capitol, where the Cinemiracle "Windjammer," 

in its 10th week, attracted more than 

18,000 patrons to the 1,300-seat house. 

The audiences included full houses of 

children at morning matinee screenings, 

three matinees for teachers in the public 

and parochial schools, a special free show 

for more than 1,000 residents of city orphanages, 

and seven evening shows at 

which hundreds of prospective patrons 

from throughout the Ohio Valley had to 

be turned away. The only added attraction 

was the releasing of hundreds of balloons 

during the midnight show on New 

Year's Eve. 

The tight schedule of the screenings 

forced the house staff to work almost 

around the clock so as to ready the house 

for the succeeding shows. "But everyone 

responded wholeheartedly realizing that 

the added screenings were necessary to 

enable as many as possible, especially the 

school children, to view the educational 

film," said Don Wirtz, managing director. 

"Windjammer" rated 400 per cent for 

the week, the first time in recent theatre 

history the figure has been reached at any 

local theatre. 

"Journey to the Center of the Earth" 

was a hefty 185, 70 points higher in its 

second week than in its first. 


A!bee— Li'l Abner (Para), 2nd wk 110 

Copirol—Windjammer (NT), 10th wk 400 

Guild—The Mouse Thot Roared (Col) 200 

Grand— Happy Anniversary (UA) 100 

Palace—Journey to the Center of the Earth 

(20th-Fox), 2nd wk 1 85 

Valley— Porgy and Bess (Col), 13th wk 110 

Block-Long Queues 

Seen in Cleveland 

CLEVELAND— It was like old times at 

the downtown theatres with block-long 

boxoffice lines holding both day and night 

for pictures that attracted enormous 

crowds. "Solomon and Sheba" drew continuous 

boxoffice lines doing, in its first 

week, a sensational 500 per cent business. 

"Operation Petticoat" was unusually 

strong, hitting close to a 300 per cent target, 

while the second week of "Journey 

to the Center of the Earth" outgrossed its 

opening week. "Li'l Abner" also made a 

better second week showing than the previous 

week indicating that the public was 

entertainment minded and the downtown 

theatres had the attractions. Neighborhoods, 

however, reported slim pickings over 

the Christmas period. Exceptions were 

Large Core 


meant 

MAXIMUM LIGHT 

Evenly Distributed J 

"Pillow Talk" engagements. 

Allen— Journey to the Center of the Earth 

20th-Fox), 2nd wk 150 

Heights Art—The Mouse Thot Roared (Col).... 250 

Hippodrome—Operation Petticoat (U-l) 290 

Ohio— 1001 Arabian Nights (Col); The Flying 

Fontoines (Col), 2nd wk 70 

State— Li'l Abner iPora), 2nd wk 110 

Stillman—Solomon and Shebo (UA) 500 

Big New Product Brings 

Holiday Cheer to Detroit 

DETROIT — Holiday vacation time 

brought pleasing and spectacular grosses 

to many of the big theatres here. The second 

week of "Journey to the Center of 

the Earth" led the town by a narrow margin, 

with "The Mouse That Roared" and 

"Never So Few" also extremely good. "Goliath 

and the Barbarians" was a strong 

opener at the Palms. 

Adams—Never So Few (MGM) 200 

Broadway-Capitol—The Gene Krupo Story 

(Col); Timbuktu (UA) 115 

Fox—Journey to the Center of the Earth 

(20th-Fox); Tarzan the Ape Man (MGM), 

2nd wk 205 

Madison— 1001 Arabion Nights (Col); The 

Flying Fontoines (Col), 2nd wk 105 

Michigan— Li'l Abner (Para); The House of the 

Seven Hawks (MGM), 2nd wk 110 

Palms—Goliath and the Barbarians (AIP); The 

Joyhawkers (Pora) 140 

Trans-Lux Knm—The Mouse That Roared (Col). .200 

Two More Civic Chores 

Received by Hal Reves 

DETROIT—Two more civic responsibilities 

have been received by Haviland F. 

"Hal" Reves, Detroit correspondent for 

Boxoffice for many years. He has been 

named to the six-man executive board of 

the Save Old City Hall Committee, which 

has announced a program to raise $500,000 

by private subscription to save tax money 

and preserve the structure as a center of 

attraction for downtown Detroit. 

Reves also has been re-elected president 

by the Michigan Railroad Club, the second 

time in its history this organization has 

elected a third-termer. The major interest 

of this group, in addition to its chartered 

train trips, is in bringing an effective rapid 

transit system to Detroit to solve the massive 

traffic imbroglio of the metropolitan 

area. Good public transit, it is believed, 

could relieve the pressure to provide excess 

parking facilities and encourage the 

building of new theatres where desirable. 

THE 

BIG COMBINATIONS 

COME FROM 

Allied Film Exchange Imperial Pictures 

2310 Cas> Ave 

2108 Poyne Ave. 

Detroit, Mich. 

Cleveland, Ohio 

in Illinois—Gardener Theatre Service, Inc., 2831-33 N. Clark St., Chlcaqo— 

Buckingham 1-0591 

In Kentucky—Standard Vendors of Louisville, Inc., Louisville—Wabash 

0039 

in Michigan—National Theatre Supply, Detroit—Woodward 1-2447 

BOXOFFICE :: January 11, 1960 ME-1

Fred 

. . . Mary 

DETROIT 

. . 

. . . 

Theatre change reports—Robert and Ruth 

Brown are closing the Arcade at Leslie 

.. . McGrath is closing the Lee at 

Three Oaks . . . Homer O. Cox will reopen 

the Our at Quincy January 22, doing his 

own film buying . . . The World at Saginaw, 

reported reopened by Prank Bremer, 

never got open, it appears . . . George 

Tankard reopened the Rex at Columbia 

ville Christmas Day . Robert Page added 

three days a week of operation at the 

Michigan in Flint . . Bill Clark is taking 

. 

over film buying for Pedro Copado's 

Melody in Inkster Harold and Stacy 

Charles Sears 

Kortes are taking over direct buying for 

the Sun at Plainwell . . . 

at Otsego . . Harold 

is operating the Otsego . 

Kortes is joining Harold Phillips as 

the Sun at Grand Ledge . . . 

Elizabeth Moon are 

partner in 

Les Taylor and Mrs. 

closing the Palace at Charlevoix . . . Harry 

Levinson is closing the Hollywood at 

SPECIE 

TRAILERS 

CHICAGO 

13 2 7 So. 

FILMACK 

NEW YORK 

630 Ninth 

AUTO CITY CANDY CO. 

2937 St. Aubin, Detroit 7, Mich. TEmple 1-3350 

Featuring theatre pack candies, all popcorn 

needs, cups, syrups and all other concession 

counter merchandise. Delivered to your theatre, 

if within our truck routes or shipped via freight 

or your film delivery service. 

Service 

Repairs 

DETROIT POPCORN CO. 

READY-TO-EAT POPPED CORN 

Corn - Seasoning - Boxes - Salt 

DISTRIBUTORS OK CICCTORS' POI'CORN MACHINES 

5633 Grand River Ave. Phone TYIer 4-6912 

Detroit 8. Mich. Nights-UN 3-1 468 

OUTSTANDING CRAFTSMANSHIP 

ME-2 

AND ENGINEERING 

Petoskey four days a week 

Ennest is reopening the 

. 

Posen at Posen 

for eight weeks. 

Gil Green, UDT supervisor, was on the 

Joseph J. Lee, Pox Theatre 

sick list . . . 

manager, invaded formerly familiar territory 

for a screening at the 20th Centurybe 

manager 

Fox exchange, where he used to 

. . . Phyllis Wintrobe, 20th Century- 

Fox booker's clerk, was married December 

27 to Jerry Herman. The couple left for a 

Jack Zide of 

honeymoon in Chicago . . . 

the Allied Film Exchange was host for the 

only general industry party of the holidays 

on Filmrow. He had good reason to 

celebrate with the smash opening of "Goliath 

and the Barbarians" at the Palms. 

Tom Beeton of C&T Film Delivery Service 

has been rushing to the hospital where 

his daughter had her tonsils removed 

Zemla of Paramount is back from 

a holiday visit with her cousin in Chicago 

. . . Syd Bowman and Morrie Weinstein 

of United Artists report 31-year records 

broken at the UA Theatre with the opening 

of "Solomon and Sheba" . . . Chet 

Bleakley, formerly city salesman for Warners, 

has been upped to Indianapolis exchange 

manager. 

Season's greetings: Silver Dollar Jake 

Schreiber sent word from Miami, where 

he has made his home for some years . . . 

Bill Brown of the Fox chose a lovely rural 

winter scene . . . Charles N. and A. Arnold 

Agree, theatrical architects, sent neatly 

. . From Dearborn came 

formal greetings . 

word from Oscar Gorelick, theatrical attorney 

and former operator of the Carmen 

Theatre . . . Floyd, Waunetta and Skipper 

Chrysler had their card attractively decorated 

with little angels . . . Nicholas 

Tsoukalas sends a lively picture of his 

fine family . . . Carl Dross of Detroit Popcorn 

Co. selected a welcome wintry scene 

. . . Howard 

Pearl phoned in New Year's 

greetings from UA ... A special card from 

Joseph and Dorothy Lee. 

Harold Rhodes, Paramount salesman, is 

looking forward to snow . . . Barbara 

Salzman of the Buena Vista staff spent 

part of the holidays in her old home town 

Of Cleveland and reports meeting District 

Manager Ted Levy . . . M. B. "Tiny" Worden 

of East Jordan was in town Monday. 

He closed his theatre for the holidays only 

and spent the time at Jackson, where his 

daughter presented him with a new grandchild. 

Eddie Hohler opened his new acquisition, 

the Lee at Whitmore Lake, New 

Year's Day. 

. . Projectionist 

Lloyd Turel jr., formerly of Universal, 

missed a holiday homecoming. He is at Ft. 

Riley, Kas. . . . Burton London is running 

a specialized information service . . Sol 

. 

Krim is back from Florida . 

Noel W. Sanders has entered 

Sinai 

SMALL OFFICE OR DESK SPACE TO RENT 

In Heart of Detroit—Close to Major Theatre Offices— Prestige Location 

Contact BOXOFFICE, 906 Fox Theatre Bldg., Detroit 1, Mich. Phone WOodward 2-1144. 

Hospital for observation and treatment 

following a record 151 blood transfusions 

for a rare disease . . . Dave Kaplan of 

Theatrical Advertising made his friends 

happy with those easy-to-read wall calendars. 

The city's first holiday premiere preview 

was presented at the Fox Theatre by Manager 

Joseph Lee. "Story on Page One," 

due to play at the Fox, was presented for 

one day, December 31, at all performances, 

including the New Year's Eve midnight 

show, with the regular attraction, "Journey 

to the Center of the Earth." "Page One" 

was advertised a week in advance. 

Reworded Obscenity Act 

Is Readied at Columbus 

COLUMBUS — A revised 

antiobscenity 

ordinance, which will include a "knowledge" 

clause, was being prepared for introduction 

in city council by Russell Leach, 

city attorney. 

The reworded law, which includes motion 

pictures, magazines, books, art objects 

etc., will be offered as a substitute 

for the present ordinance, ruled unconstitutional 

recently by Municipal Judge William 

T. Gillie, Gillie said the ordinance 

does not require the accused to have 

knowledge of obscenity in the magazines, 

books, films, etc., in his store, etc., and 

conflicts with a state statute which requires 

that accused persons have such 

knowledge. The judge also said his decision 

was based partially on a recent U. S. Supreme 

Court decision in a case against a 

Los Angeles newsdealer. The appeal was 

nullified because the Los Angeles ordiance 

also omits the requirement of "knowledge." 

Gillie made his decision in a case involving 

a Columbus newsdealer accused 

of exhibiting and selling "obscene pamphlets, 

novelty items and magazines." 

Motion pictures have been included in 

the city's antiobscenity ordinance since 

September, when an amendment to the law 

to include films was approved by city 

council. Under the proposed ordinance the 

burden of proof of the accused's "knowledge" 

of the presence of obscenity in films, 

books, pamphlets, etc., will rest with the 

prosecution. 

Variety Hosts Kiddies 

DETROIT—The Variety Club was host 

to an estimated 2,000-3,000 youngsters at 

a special showing of "The Snow Queen" 

Saturday morning following New Year's 

Day at the Michigan Theatre. Children of 

exhibitors, radio, and television personnel, 

and underprivileged children were all invited 

for the event. Arrangements were 

handled by David J. Kane, U-I home office 

publicist, in town to work on "Operation 

Petticoat." 

Roy Van Gieson Dies 

DETROIT—Charles Roy Van Gieson, 76, 

founder and head of the National Posting 

Co. until his retirement five years ago, 

died recently. He is survived by his wife, 

a son Roy M., who now operates the business, 

and two daughters. Burial was at 

Jackson. 

Columbia's "Our Man in Havana" is 

based on the novel by Graham Greene. 



SEE 




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CHELOALONSO • BRUCE CABOT COLORSCOPE 

EASTMAN COLOR BY PATHE IN TOTALSCDPE • A STANDARD PRODUCTION- AN AMERICAN-INTERNATIONAL PICTURE 


CONTACT YOUR 

'ntennationaL EXCHANGE 


JAY M. GOLDBERG 

SELMA G. BLACHSCHLEGER 

1632 Central Parkway 

CINCINNATI 10, OHIO 

ALLIED FILM EXCHANGE 

JACK ZIDE 

2310 Cass Avenue 

DETROIT 1, MICHIGAN 

IMPERIAL PICTURE CO. 

RUDY NORTON 

2108 Payne Avenue 

CLEVELAND 14, OHIO

i 

MGM), 

i Para), 

, Some 

MGM 

Col 

'Auntie Mame 7 Weeks Tops 7959 

At Cleveland; 'Sheba's 

CLEVELAND—Revealing of the changed 

times is the fact that in the year just 

ended only 16 pictures played at the four 

downtown first-run theatres committed to 

a continuous policy during a period of 25 

weeks. Nine of these 16 top pictures, some 

of them currently showing, rated more 

than 200 per cent. 

"Solomon and Sheba," which opened 

Christmas Day at the Stillman, rated the 

year's alltime high of 500 per cent. Other 

top-raters were Imitation of Life, 325; Operation 

Petticoat and Auntie Mame, 250; 

Pillow Talk and The Tempest, 235; The 

Nun's Story, 215; North by Northwest, 210; 

Sleeping Beauty and Some Like It Hot, 200. 

"Auntie Mame" garnered the 

holdover spotlight with a run of seven 

weeks at the Allen. Six pictures followed 

closely with six weeks on the main theatrical 

rialto. They were North by Northwest 

MGM Came Running < < 

) 

) 

Hole in the Head CUA), Some Like It 

Hot (UA), Separate Tables (TJA) and Imitation 

of Life iU-I). 

There were no five-week pictures but 

nine pictures held over for four weeks—for 

Pillow Talk CU-I), It Started With a Kiss 

Ask Any Girl (MGM), The Nun's 

Story WB < > , Anatomy of a Murder < I 

Alias Jesse James (UA), Inn of the Sixth 

Happiness

— 

CLEVELAND Cleveland's Jack Essick Optimistic 

Tack Silverthorne, Hippodrome manager, 

picked up another year December 29 

and celebrated with a small home birthday 

party engineered by wife Kay and daughter 

Sharon . . . Elaine Berstein. Allied Artists 

cashier, returned without casualties from 

£ Christmas weekend skiing trip in Pennsylvania. 

Variety Club's New Year's Eve party was 

reportedly a greet success, with 64 members 

and guests present. There was a program 

of dancing, a midnight buffet supper and 

games for those who do not dance . . . 

Here is information for those who are asking. 

"What's become of Jerry Wechsler?" 

Jerry, former local Warner manager, is 

now with United Artists Associates, selling 

television films out of Chicago. However, 

he and his wife, who recently returned 

from a west coast vacation, are living in 

Milwaukee. Mary Lou Weaver, secretary 

to Warner Manager Bill Twig, was the 

source of this information. 

Funeral services were held December 29 

for John M. Urbansky jr., son of a former 

local independent film distributor and theatre 

owner. He is also survived by his wife 

Alice: two daughters, Diane and Judith, 

and a son, John M. Ill . . . Word comes 

from Florida that the stork beat Santa 

Claus to the home of Jack Ochs, formerly 

of Cleveland, bringing a sixth brother to 

the one and only daughter. The youngest 

man in the family, named Wayne, arrived 

December 2. Herb and Liz have 24 grandchildren. 

. 

Two old Filmrow friends were given a 

hearty welcome. Carl Reardon, former 

local, now Philadelphia, Universal manager, 

drove in with his wife and children to 

wish everyone a merry Christmas. Joe 

Loeffler, a semi-annual visitor from Minneapolis, 

where he is an independent film 

distributor, revealed that he now is the 

grandfather of a very young lady born recently 

to his daughter on the west coast 

The Palace Theatre announced that 

. . 

"Porgy and Bess," which opened a roadshow 

engagement there November 4, 

has only tw-o more weeks to run. 

Gary Cooper, UA Confer 

On Multiple-Film Deal 

HOLLYWOOD—Gary Cooper and United 

Artists are reportedly close to inking a 

multiple-picture deal by which the actor's 

independent film company will produce a 

series of properties for distribution by UA. 

Cooper, who owns a number of properties, 

would sell the remaining stories to 

UA for the independent slate. 

Over I960 Outlook for Exhibition 

CLEVELAND—Jack Essick of the Modern 

Theatres circuit is one of the exhibitors 

in this area who thinks theatre business 

will be on the upgrade in 1960. "I base 

this forecast on several things," Essick explained. 

"First on the fact that generally 

our 1959 business was better than our 

1958 business, indicating a growing interest 

in motion pictures. Then, too, the 

big boxoffice attractions piled up bigger 

grosses than in any previous time. In my 

opinion, this shows that more people will 

come to the theatre if you have something 

they want to see. 

"And how does the public know when 

we have a picture it wants to see? National 

advertising has created an appetite for it. 

I think the preselling national advertising 

campaigns, plus local showmanship, are our 

best guarantee for improved business. 

There is one reservation, however. You can 

spend millions to advertise a picture and if 

people don't like it they just will not go 

to see it. Generally speaking, however, national 

preselling campaigns are excellent 

for the larger towns. In the small towns it 

takes local selling to put over a picture. 

"While business is improving with our 

present admission scale," Essick continued, 

"I believe this set-up should be changed 

for the mutual benefit of the exhibitor and 

the customer. Today most of our neighborhooJ 

theatres and the downtown first runs 

do not have an established admission price. 

Most first sub-run theatres list a 75-cent 

admission price but this doesn't mean 

anything. Whenever a top picture comes 

along, a percentage picture, the admission 

goes up to 90 cents. The result is that patrons 

stay away from the theatre when 

a 75-cent picture is playing and when 

they attend they never know whether the 

price will be 75 or 90 cents. It is confusing, 

to say the least. I would advocate the 

elimination of the 75-cent scale entirely. 

Let's charge 90 cents. If the public likes 

the picture, it will come and pay 90 cents 

without protest. If we are showing an 

average picture, they will stay away from 

a 90-cent picture as well as from a 75- 

cent picture. 

"With an established 90-cent admission. 

we have an opportunity to pick up a little 

extra. This, combined with a steady flow 

of good product, such as we have had, and 

a renewed interest in movies should, in my 

opinion, portend a happy New Year for 

exhibitors." 

Cincinnati U. and Big O 

Hurt Theatre Trade 

CINCINNATI — Hundreds of Filmrow 

folks—like most of this area's residents 

have gone completely overboard in their 

rooting for the basketball team of the 

University of Cincinnati, which is listed 

first in the country by all the newspaper 

rating services. 

Inevitably, when the team plays, local 

theatre attendance suffers, as was illustrated 

in the final game of the holiday 

basketball festival in New York's Madison 

Square Garden, when the UC team defeated 

Iowa, and Oscar Robertson, the Big 

O of the UC team scored 50 points. As 

was to be expected, with the game being 

available both on television and radio, attendance 

at local theatres was off more 

than 25 per cent. 

Commented one local house manager: 

"We're not complaining though, because 

the week's attendance was far ahead of 

what it had been during the pre-Christmas 

season. Furthermore, when 8,000 

basketball fans are willing to desert their 

TV sets for the UC Fieldhouse every night 

a game is played there, I think a lot of 

them also will 

leave their living rooms for 

worthwhile' motion picture presentations, 

whether screened in a neighborhood or 

downtown house." 

# 

Robs Bonita, Fails at Palace 

TORONTO — Marie Debonis, cashier at 

the Bonita Theatre in the east end, was 

robbed of $60 on Christmas evening by 

a gunman who wrapped his gun in a newspaper. 

Later in the evening a robber used 

the same approach at the FPC Palace on 

Danforth avenue, but Patricia Bolger, the 

cashier, screamed and attracted the attention 

of a nearby policeman, and the gunman 

fled.

C I N C I N N AT I 

H fter having carried a minimum of advertising 

in the local newspapers 

during the early portion of December, local 

motion picture houses broke out in a 

splurge of display ads on Christmas and 

the following days. Local night clubs, hotels 

and restaurants also increased their 

advertising considerably in an effort to 

corral as much as possible of the holiday 

entertainment spending, especially on 

New Year's Eve, when all downtown movie 

houses and scores in suburban residential 

locations screened midnight shows. 

On the Row were John Johns, UA exploiteer 

for "On the Beach," which is 

scheduled to open at the Valley January 

27, and for "Happy Anniversary," which 

opened New Year's at Loew's Broad, Columbus, 

and Peter F. Rosian, Cleveland, 

U-I regional sales manager. Also in were 

these exhibitors from Kentucky: Willard 

Seale, Bloomville; Jerry Bressler, Pikesville, 

and Max Goldberg, Maysville, and from 

Ohio, Steve Vradelis, Dayton, and Hank 

Davidson, Lynchburg. 

Boys will be boys, no matter what their 

age. This was proven again just before 

Christmas when Joe Larkin of Film Service 

Co. and Jim Brunetti, Paramount office 

manager, made the mistake of showing 

some of their colleagues a couple of 

Christmas gifts they had just purchased 

for their sons—a football and helmet and 

a fully inflated basketball. Their luncheon 

companions at the Filmrow restaurant became 

so intrigued with the sports equipment 

that, after stretching the helmet 

to make it fit, they began tossing around 

the basketball as the anguished Larkin 

and Brunetti protested in vain and the restaurant 

crowd laughingly ducked the wildly 

careening ball. So, even if the boys' 

gifts showed food spots or appeared a bit 

scratched and their dads a bit testy, it's 

a sure bet that the boys are having no 

more fun with their gifts than did the 

oldsters who tossed and ducked in the 

Filmrow restaurant. 

Welden Waters, exchange manager, and 

J. E. Watson, field exploiteer for 20th- 

Fox, were in New York City to attend a 

company meeting . . . Phil Chakeres, president 

of the Chakeres circuit, returned 

from his winter home in Miami Beach for 

a brief business visit in the company's 

home office in Springfield. 

. . 

Kip Smiley, formerly Paramount salesman 

here, and now the company's sales 

manager in Pittsburgh, was on Filmrow 

Christmas Eve . Wally Allan, Chakeres 

booker, Springfield, entertained relatives 

from Boston during the holidays, while 

H. Russell Gaus, MGM manager, was with 

relatives in Oklahoma City, Okla. 

Yearend vacationists in Florida included 

L. O. Davis, Virginia Amusement Co., Hazard, 

Ky.; Walter Lewis, Hyden, Ky., and 

Nick Condello, Chakeres' house manager, 

Xenia . . . Frank Weitzel of the Weitzel 

Booking Service and Nat Kaplan, Woodlawn 

Drive-in, have returned from Florida 

vacations. 

Tom Farrel, genial MGM salesman, re- 

. . . 

. 

turned to Filmrow after an absence 

Audrey 

of 

several weeks due to surgery 

Hill, 20th-Fox assistant cashier, escaped 

injury when her car was involved in a 

traffic accident . . J. C. Knight, Columbus 

exhibitor, is now doing his own booking 

and buying. 

. . . 

The Russian import, "The Cranes Are 

Flying," drew extended and favorable reviews 

in the local daily newspapers and the 

film appears set for a long run at the 

art Esquire Filmrow extends its sympathy 

to the families of Gene Hazelton, Columbus 

Trucking Co., Columbus, and Clara 

Sibler, U-I inspector for 15 years, both of 

whom died in late December. 

The houses are scheduling a new se- 

"Li'l Abner" and "torn thumb" plus 

several short films, provided delightful entertainment 

for more than 1,000 members 

of the Golden Age Movie Club at the 

Christmas party given for them at the Albee 

in cooperation with the Grand and 

Palace staffs December 28. The party was 

the last in a series of four given by the 

houses for the club members. More than 

6,000 elderly folks have been entertained 

during the series which began in September. 

ries of travel pictures for the club members, 

beginning in early February. 

tf s Qk»^] 

$0^ 

3 

\V\t*9 co< 

ME-6 BOXOFFICE January 11, 1960

COLUMBUS—Following is a resume of 

news of Columbus theatres and theatremen 

during 1959: 

January 

C. G. "Dutch" Littler was named manager 

of RKO Grand. Mrs. Millicent Easter, 

84, cne of the oldest practicing publicity 

women in the country, resigned her position 

with the Southern Hotel. From 1910 to 

1931 Mrs. Easter was press representative 

for the old B. F. Keith Theatre here and 

later the present RKO Palace. Bert Williams, 

68, director of the Loew's Ohio concert 

orchestra from 1928 to 1933, died at 

his home in Groveport, Ohio. Theatres 

here escaped major damage in worst local 

floods since 1913. 

February 

Robert McKinley, assistant at Loew's 

Broad, was in a hospital for a minor operation. 

James Shanahan, of Loew's home 

office publicity staff, was a local visitor. 

Virgil Jackson, former partner in Jackson- 

Murphy theatres, stopped in Columbus on 

way to his son's wedding in Pittsburgh. 

Jackson now operates the Saddle and Surrey 

guest ranch at Tucson, Ariz. Columbus 

downtown theatremen were disappointed 

when Ohio Supreme Court ruled the proposed 

State House underground parking 

garage unconstitutional. The garage would 

have afforded parking relief for all downtown 

houses. 

March 

Walter Kessler and Fred Oestreicher became 

daily newscasters over WMNI during 

trie two-week newspaper strike. The two 

gave news of all local theatre attractions. 

Emery Austin, head of MGM exploitation, 

was here for a preview of "The World, 

the Flesh and the Devil." "South Pacific" 

ended a nine-month run at Hunt's Cine- 

Stage. "Sleeping Beauty" succeeded the 

musical. Film industry representatives who 

testified against censorship bills before the 

senate judiciary committee included Joe 

Alexander, Frank Murphy, Ed McGlone, 

Louis Sher and attorneys Harry Wright 

and John Harlor. 

April 

Robert Gates was named manager of 

RKO Grand, succeeding C. G. Littler. Samuel 

T. Wilson, Dispatch theatre editor, was 

to receive an honorary Doctor of Humanities 

degree from Capital University. 

Charles Sugarman acquired the Muir and 

Starlite drive-ins at Parkersburg, W. Va. 

from Frank Yassenoff. The Drexel was relinquished 

by Louis Sher and reverted to 

Miles circuit operation. Joan Crawford, 

Ranald MacDougall and Nanette Fabray 

were local visitors. The Bexley became the 

Continental-American, showing one foreign 

film and one domestic feature simultaneously 

in its double auditorium. 

May 

Leo Yassenoff was given an award by 

the Hillel Foundation for service and devotion, 

and was named honorary director 

of the Hillel advisory board. Ethel Miles 

resumed operation cf the Drexel. The large 

rooftop sign at Loew's Ohio, a downtown 

landmark for 31 years, was being dismantled. 

June 

Walter Kessler was promoted to manager 

of Loew's Wanfield in San Francisco. Oscar 

A. Docb, in charge of "Ben-Hur" publicity, 

Sam Shubouf and Ken Prickett were 

new faces in theatre circles at Columbus 

(luring 1959. Shubouf, left, was 

transferred from Indianapolis to succeed 

Walter Kessler as manager of 

Loew's Ohio. Kessler was moved to 

San Francisco. Ken Prickett, right, 

became executive secretary for the Independent 

Theatre Owners of Ohio 

and opened offices in the Grand Theatre 

building. 

came in to meet press folk at Port Columbus. 

The RKO Palace played to near capacity 

for the telecast of the closed-circuit 

Johansson-Patterson heavyweight title 

fight telecast. Robert Sokol of Loew's 

Broad reported brisk business for "adults 

only" showing of the childbirth film, "The 

Case of Dr. Laurent." 

July 

Milton Yassenoff was named a member 

of the board of directors of the Dutch 

Uncles. Hunt's CineStage was showing a 

six-week run of "The Diary of Anne 

Frank." A son born to the wife of Ed Weirick, 

Loew's Ohio assistant manager. Nor- 

entered 

man Nadel, Citizen theatre editor, 

a hospital for a checkup. Samuel T. Wilson, 

Dispatch theatre editor, was ill with 

bronchial pneumonia. Farewell testimonial 

dinner was given for Walter Kessler at 

the Desert Inn. Kessler was to leave for 

San Francisco about August 1 to become 

manager of Loew's Warfield. A daughter 

named Toby Anne was born to the wife 

of Charles Sugarman. 

August 

Sam Shubouf was namea manager of 

Lcew's Ohio, succeeding Walter Kessler. 

Ken Prickett opened fulltlme offices of Independent 

Theatre Owners of Ohio in the 

Grand Theatre building here. Rein Rabakukk, 

former assistant at Loew's Ohio, returned 

after two years in the Army, and 

was reassigned as assistant at Loew's 

Grand. Atlanta. Abe Zaiden served as 

temporary theatre editor of the Citizen 

during a five-week leave by Norman Nadel. 

September 

Sam Shubouf was named a member of 

the Downtown Study Committee, and 

placed on the public relations subcommittee 

by Mayor Sensenbrenner to recommend 

improvements for the downtown area. Columbus 

Spotlight, new amusement guide, 

made its appearance. Ed McGlone was 

named COMPO representative for the Columbus 

area. Judge Horace Troop of the 

municipal court dismissed the case against 

Joel Secoy, former Fox Theatre assistant 

manager, for showing an obscene film, 

ruling that the city ordinance failed to 

include movies in its antiobscenity ordinance. 

Herman Hunt booked "The Big 

Fisherman" en a reserved-seat policy for 

Hunt's CineStage, starting October 1. The 

city council amended its antiobscenity ordinance 

to include movies. 

October 

Charles Dillon, Loew's Ohio stagehand, 

died at 75. Robert Gates, RKO Grand manager, 

won $50 first prize in national RKO 

Theatres contest for concessions sales. The 

24th annual convention of the Independent 

Theatre Owners of Ohio was held October 

27, 28 at the Deshler-Hilton. Ed 

McGlone was named a member of Downtown 

Study Committee and member of 

the public relations subcommittee. Louis 

Sher was elected to board of directors of 

ITOO. 

November 

Leo Yassenoff was given a testimonial 

dinner by the Agonis Club. Norman Nadel 

is now theatre editor of the Columbus Citizen-Journal, 

new morning newspaper 

formed by merger of Ohio State Journal 

and Columbus Citizen. Clyde Moore, former 

Journal theatre editor, joined the Columbus 

Dispatch as editorial page columnist. 

Herman Hunt announced a booking 

of "Porgy and Bess" for Hunt's CineStage, 

starting December 25. Mrs. Dorothy Ritter 

was appointed secretary to Ken Prickett. 

COLUMBUS 

December 

Sam Shubouf was named chairman of 

the COMPO central Ohio committee to oppose 

adoption of amendments to federal 

minimum wage laws. Municipal Judge William 

T. Gillie ruled the city's antiobscenity 

ordinance, which includes movies, unconstitutional. 

Manager Robert Sokol was supervising 

redecoration of the interior of 

Loew's Broad. Clyde Moore was elected 

president of the Quarter Century Club of 

Wolfe Industries, and was appointed public 

relations director of Goodwill Industries. 

prank Smith, former manager of the Alhambra 

mow the World' and the 

Southern, has been named assistant safety 

director of Columbus by Mayor W. Ralston 

Westlake. Smith began his career as 

an usher at Neth's Clinton. In recent years 

he has been a member of the staff of the 

Columbus Auto Club Mrs. Mildred 

Elting, of Grandview 

. . . 

Heights, won first 

prize of a $25 U.S. savings bond in the 

"Li'l Abner" coloring contest conducted 

by Manager Robert Sokol of Loew's Broad 

and the Columbus Star. 

"Journey to the Center of the Earth" 

moved to the RKO for a third local week 

after two big weeks at the Palace. 

BOXOmCE January 11, 1960 ME-7

Small Town Theatre Operator Began Start $450,000 Airer 

By Hating Work, Ended by Loving It 

For Easter Opening 

CINCINNATI— "When you please people, 

you're a happy man," declared Lou 

Smith, operator of the Marianne, Bellevue, 

Ky., recently in a feature story in 

the Cincinnati Enquirer. Smith and his 

brother-partner Edward learned the ins 

and outs of pleasing people from their 

father, the late Peter L. Smith, who started 

the family in the motion picture business 

45 years ago. 

In the era of silent films, Lou admits 

that he complained to his father about 

having to work when everybody else was 

getting off, but now, since the operation 

of a small-town theatre has become his 

life's work, he says he loves it. 

The elder Smith built the old Avenel 

Theatre on Fairfield avenue in the silent 

film days. It was replaced by the Sylvia, 

three blocks down, in 1929 and then by 

the Marianne in 1942. 

NAMED FOR HIS SISTERS 

The two later movie houses were named 

after Lou's sisters. Sylvia now is an Alexandria 

housewife. Marianne is a Sister of 

Charity in Owensboro, Ky. 

Two things are noteworthy about 

small-town tastes in movies, Lou noted: 

They turn out in droves for Biblical and 

religious films and they stay away from 

westerns. 

"The westerns die on their feet," he 

said. "They get too much competition from 

television." 

Television also was responsible for the 

worst slump period the movie houses ever 

faced. 

"That was when TV sets first went into 

the homes," Lou recalled. "In 1949 business 

started falling off. In 1950 Dad 

couldn't understand how business could 

be so bad. But in 1951 people started getting 

tired of television and came back. 

"Sometimes you hadn't seen a person for 

three years. Then he started showing up 

again as a regular customer." 

Lou pointed out some of the changes that 

have taken place in theatre operation over 

the years. 

THREE SHOW EACH NIGHT 

"We used to run as many as three shows 

a night, with four changes of billing every 

week," he said. "But now films are longer. 

We run one real long or two shorter ones 

and only change the marquee twice a 

week. 

"In the old days we could buy films in 

blocks of 50 or 100 for the whole coming 

year," he added. "Now the distributors release 

just one or two at a time. They run 

them downtown first to see how much business 

they draw, and you're priced accordingly." 

But regardless of the changes in oper- 

BIG 

WA 

SINCE 

D f\ 

1939 O 

SAVINGS ON SIMPLEX PROJECTOR AND 

INTERMITTENT MOVEMENT REBUILDING. 

LOANERS FURNISHED FREE OF CHARGE. 

All workmanship and parts guaranteed 90 days. 

1635 Central Parkway Cincinnati, Ohio 

ation, the problem of handling the younger 

set remains the same. 

"Actually," remarked the theatre owner, 

"we have a very quiet bunch of kids 

here. They respect me." 

His policy is to warn a child the first 

time he misbehaves, put him out after the 

second time and keep him out after the 

third time. 

It seems to work very well, Lou said. 

The Marianne draws youngsters from 

Ft. Thomas, Bellevue, Dayton and Newport. 

They show up mostly on Fridays 

and Sundays. (The theatre has no Saturday 

matinee. "We tried it some years 

back, but it didn't pay," Lou explained). 

He recalled one youngster who taught 

him a lesson shortly after the Marianne 

opened: 

>_ 

DOUBLE-CHECK FOR SLEEPERS 

"The boy overslept and was locked in 

the theatre after everybody went home. 

So what did he do? He took off a shoe 

and broke the glass out of the front door. 

Ever since then we've double-checked every 

night before we close." 

Then there are the kids who get sick 

cr have nosebleeds. Lou keeps aspirins 

on hand and makes them lie down for a 

while in 

the lounge. 

And the people who fall asleep and snore 

so loudly they keep everyone from hearing 

the soundtrack. "We had a woman 

do that the other day," said Lou. "We 

had to wake her up. But don't put that 

in the paper. She'll be embarrassed." 

And there are the kids who get up to 

buy popcorn and can't find big sister 

again. The usher has to take them up 

and down the aisle, asking around, until 

everybody is back to normal. 

Often a youngster will arrive at the 

boxoffice and discover he left his money 

home. "That's okay," said Smith. "We 

usually just let them in and they bring the 

money the next time they come." 

Parents do this as well as the children, 

Lou pointed out. He added that 60 per 

cent of the kids that come to the Marianne 

today have parents who came to his family's 

theatres before them. 

There is little change in the constant 

supply of items left on theatre seats and 

floors by departing patrons. The theatre 

operator showed a huge cardboard carton 

full of them. 

In it were hats, coats, gloves, scarves, 

raingear, glasses, billfolds, pocketbooks and 

innumerable other articles. There even 

were a pair of men's shoes. "I still can't 

figure that one out," Lou commented. 

CLAIMED BY OWNERS 

Much of the collection is claimed by the 

owners. More can be traced through identification 

left with it. Then at the end of 

several months, the unclaimed leftovers are 

carted off to the St. Vincent de Paul Society 

to be given to needy families. 

All in all, the operation of a small-town 

theatre is an interesting job, Lou believes. 

"Theatre owners always have been wellknown 

and well-liked. I think it's a good 

thing for a community to have its own 

theatre." 

HOLLYWOOD—Pacific Drive-In Theatres 

broke ground recently for construction 

of the circuit's 39th southern California 

installation, located in Canoga Park. 

Situated at the intersection of Canoga 

boulevard and Strathern street, the ozoner 

will accommodate 1,500 cars and will cost 

approximately $450,000, exclusive of the 

ground. 

The new drive-in is slated for an Easter 

week opening. 

William Forman, president of Pacific 

Drive-In Theatres, which owns 19 houses 

in Hawaii operated under the Consolidated 

circuit banner, planed to Honolulu for a 

survey of operations there. So great is the 

Japanese-speaking population of the island 

that two of the theatres in Hawaii 

show only Japanese films, while ten others 

alternate Hollywood and Jap product. 

Early Weekday Customers 

Save at Six SW Houses 

NEW HAVEN — The Stanley Warner 

Management Corp. is continuing a policy 

under which reduced adult admission 

prices are in effect from opening to 12:30 

or 1 p. m., Mondays through Fridays. 

The plan is currently being used at the 

Strand, Hartford; Warner, Bridgeport, and 

Majestic, Providence, to cite the larger 

city situations; and at the Palace, Norwich; 

Capitol, Willimantic, and State, 

Manchester, all in Connecticut, among 

smaller towns. In the latter three cities, 

of course, the plan begins in late afternoons. 

In Hartford, Bridgeport and Providence, 

adults are charged only 50 cents under 

the plan; after 12:30 or 1 p.m. of course, 

the regular matinee price prevails. 

The Palace, Norwich, is charging only 

50 cents for adults from 5 to 6 p. m. The 

regular 75 cents admission price resumes 

at 6. 

The Capitol, Willimantic, is charging 

55 cents from 4 : 45 to 6 p.m. The regular 

price of 80 cents resumes at 6. 

At the same time, the State, Manchester, 

which began the plan by charging 60 cents 

until 6 p. m., has just recently boosted the 

before 6 p. m. tab to 65 cents. 

Circuit spokesmen are not able to comment 

on audience reaction at the moment. 

U-I, Bryna in Agreement 

For 'Day of the Gun' 

HOLLYWOOD — Negotiations 

between 

Kirk Douglas' Bryna company and Universal-International 

have been completed 

for the production of "The Day of the 

Gun" to star Rock Hudson and Douglas. 

At the same time, Robert Aldrich was set 

to direct the picture, with production slated 

to commence in March in Mexico, where 

the film will be shot in its entirety. Eugene 

Frenke and Edward Lewis will produce. 

"Gun" is projected as a large-scale outdoor-adventure 

drama based on the novel 

by Vechel Howard about the rivalry of 

three men for the love of a woman on a 

difficult trip through Mexico. 

AA's "Sexot Gees to College" is Mijanou 

Bardot's first American film. 

ME-8 BOXOFFICE January 11, 1960

— 

— 

— 

— 

'Petticoat' Rings Bell 

For 400% in Boston 

BOSTON—Although the weather for the 

Christmas weekend was perfect for theatres, 

the results were spotty. On the 

bright side is the sensational reception 

of "Operation Petticoat" not only at the 

Memorial here but in the four other spots 

in New England where it opened Christmas 

day. Strong programs were "Solomon and 

Sheba" and "Li'l Abner." Of the holdovers. 

"Ben-Hur" continues to be a virtual sellout 

with extra matinees put in for the 

holiday week. 

(Averoge Is 100) 

Astor Story on Page One 20th-Fox) 100 

Beacon Hill A Woman Like Satan (Lopert). ..... 1 15 

Boston South Seas Adventure (Cinerama), 

37th wk 85 

Capri Solomon and Sheba (UA) 200 

Exeter Street The Mouse that Roared (Col), 8th 

wk. 

. 

Gary—The Gene Krupa Story (Col) 90 

Kenmore Porgy and Bess (Col), 21 st wk., 

moveover 115 

Memonol Operation Petticoat (U-l) 400 

Metropolitan Beloved Infidel (20th-Fox), 5th wk. 70 

Orpheum 1001 Arobicn Nights (Col), 2nd wk. . 

Paramount Li'l Abner (Para) 

80 

150 

Pilgrim Journey to the Center of the Earth 

(20th-Fox), 2nd wk 1 40 

Saxon Ben-Hur (MGM), 5th wk 350 

'Journey' Remains Strong 

In 2nd Hartford Week 

HARTFORD—The Downtown area had 

three holdovers, all in a second week's run. 

Allyn Li'l Abner (Para); Big Jeeter (Citation), 

2nd wk 110 

Art—Temporarily shuttered 

Cine Webb Sapphire ill-l), $1.25 top (regular 

price, 90 cents) 115 

E. M Loew 1001 Arabian Nights (Coll; The 

Flying Fontaines (Col) 100 

Palace torn thumb (MGM); revival; Ten Days 

to Tularo :UA), revival 100 

Poll Journey to the Center of the Earth 

(20th-Fox); The Rebel Set (AA), 2nd wk 120 

Strand Happy Anniversary (UA); Gunfighters 

of Abilene (UA), 2nd wk 105 

NEW HAVEN— "Li'l 

All New Haven Houses 

Hit Average or Better 

Abner" and "Journey 

to the Center of the Earth" were local 

holdovers. 

College Journey to the Center of the Eorth 

(20th-Fox); Torzon the Ape Mon (MGM 

, 

2nd wk 100 

Crown—Modern Times (Lopert), revival 100 

Lincoln The Mouse That Roared (Col) 105 

Paramount— Li'l Abner (Para), 2nd wk 110 

Roger Sherman 1001 Arabian Nights (Col); 

The Flying Fontaines (Col) 105 

Wholley Happy Anniversary (UA) 100 

Merchants Host Kiddies 

NEW HAVEN — Local merchants sponsored 

kiddies holiday shows at the suburban 

Rivoli, Dixwell and Strand, distributing 

party favors and other gifts to youngsters. 

Soils 'Kick-a-Poo Juice' 

HARTFORD — Ray McNamara. Allyn 

Theatre, sold locally-made cider in his refreshment 

booth during his run of "Li'l 

Abner." advertising the beverage as "Kicka-poo 

juice," a la some of the drinking 

ingredients in the Paramount musical 

comedy. 

Jovuwtt 

[wvwj BOONTON, N. J. 

Industry Helps Bring in Donations 

Of $552,255 for 

Drive-In Conference 

A! Boston on Feb. 2 

BOSTON — The Drive-In Theatre Ass'n 

of New England, an affiliate of Independent 

Exhibitors. Inc., will hold its sixth 

annual meeting February 2 at the Hotel 

Bradford, 10 a. m. till 2 p. m. Edward W. 

Lider, president of IENE, will preside at a 

panel of drive-in district managers and 

managers on drive-in problems. 

14 Western Mass. Theatres 

Operated 1 Year by L&D 

KANSAS CITY—L&D Theatres, which 

operated 14 theatres for Western Massachusetts 

Theatres for a year, did not 

have a lease on the theatres involved but 

ran them under a managing contract, Col. 

Samuel Goldstein, president of Western 

Massachusetts Theatres, has advised Boxoffice. 

A story in the January 4 issue had 

stated that the 14 units had been leased 

by L&D Theatres. 

Goldstein said that the managing contract 

would have been continued if the 

theatres had been operated successfully in 

the contract period. 

"Notice was served on L&D Theatres by 

Western Massachusetts Theatres and Theatre 

Manager Corp. that their managing 

contract ceased Jan. 1, 1960." Goldstein 

said. "It is true that John A. Glazier, who 

had booked with Western Massachusetts 

Theatres for 24 years or more, will continue 

to buy and book for the circuit." 

Represents Film Industry 

NEW BRITAIN, CONN.—Sperie P. Perakos, 

general manager of Perakos Theatre 

Associates, and president of the Connecticut 

Drive-in Theatre Ass'n, represented 

the local film industry at the initial meeting 

of the New Britain Industrial Foundation, 

w :hich is seeking capital of $150,000 

to acquire land for city industrial development. 

Theatreman Backs Restaurant 

NEWINGTON, CONN.—Morris Pouzzner, 

New England film industry pioneer, is 

among backers of a newly opened eating 

facility, the Grantmoor restaurant and 

cocktail lounge on the Berlin turnpike 

here. 

Sneaks "Never So Few' 

WORCESTER, MASS—John DiBenedetto, 

Loew's Poli. sneak -previewed MGM's 

"Never So Few." 

Large Core 


meant 

MAXIMUM LIGHT 

Evenly Distributed J 

Jimmy Fund 

BOSTON—More than $500,000 was donated 

by the general public for the 1959 

Jimmy Fund Drive, according to a final 

report released by Ted Williams. Joe 

Cronin, William Koster and James Mahoney. 

The entire amount of $552,255 has 

been deposited by Michael Redstone, fund 

treasurer, in the First National Bank of 

Boston and is being used in the research 

program going on in the Jimmy Fund 

Building. All expenses of the Jimmy Fund 

campaign were paid by trustees of the 

Children's Cancer Research Foundation, 

the trustees making personal contributions 

to offset all expenses of the campaign, just 

as they have done in previous years. 

The Jimmy Fund campaign began with 

a night baseball game between the Boston 

Red Sox and the Milwaukee Braves, the 

entire proceeds going to the fund. Thomas 

Yawkey and Lou Perini. owners respectively 

of the Red Sox and Braves and both 

trustees of the cancer foundation, paid all 

expenses of the game. With the cooperation 

of the station owners of the Red Sox baseball 

network and their sponsors, more than 

$100,000 was raised. 

The drive is a multipronged venture, receiving 

the cooperation of the Variety Club 

of New England, the theatre industry. Red 

Sox, the sporting world, law enforcement 

agencies, "small fry," Little Leaguers, 

housewives, shoe industry, civic, fraternal 

and religious organizations, as well as the 

general public. 

Connecticut chiefs of police, under the 

chairmanship of industrymen Douglas 

Amos and Harry Feinstein, raised more 

than $50,000. Massachusetts chiefs of police, 

under the leadership of trustee Hector 

Pelletier and police chief William O'Kane 

were responsible for raising more than 

$60,000. 

State chairmen were Ralph Tully. 

Maine; Walter A. Brown and Sumner Redstone, 

Massachusetts; Douglas Amos and 

Harry Feinstein, Connecticut; Ernest Fitsgerald. 

New Hampshire: Ray Kiniry, Vermont, 

and Edward Fay, Rhode Island. 

Each chairman or set of chairmen showed 

a large increase over last year's contributions. 

More than 600 theatres throughout New- 

England showed a Debbie Reynolds trailer 

produced by Ralph Wheelwright and took 

audience collections. 

The Foundation scientists at the Jimmy 

Fund Building continue to search for newmethods 

of treatment and are hopeful that 

research will produce cures for many forms 

of cancer now incurable by methods of 

treatment known today. The Jimmy Fund 

has continued to grow since its inception 

11 years ago, and the Children's Cancel- 

Research Foundation now occupies an 

eight-story building. 

in Connecticut— NATIONAL THEATRE SUPPLY, 1890 Dixwell Ave., 

Hamdcn 14—Atwoter 8-2547 

In Massachusetts—MASSACHUSETTS THEATRE EQUIPMENT Co., 

Boston— Liberty 2-9814 

BOXOFFICE :; January 11. 1960 NE-1

NEW HAVEN 

. . 

Ceven area corporations took over the 

Bailey circuit's Whalley for five days 

ahead of Christmas, sponsoring free kiddies 

shows, with tickets distributed through 

points of business. The feature attraction 

was the 20th-Fox revival, "Come to the 

Stable," starring Loretta Young and Celeste 

Holm, filmed on Bethlehem, Conn., 

locations . Also in the holiday spirit, the 

independent Rivoli, Bridgeport, charged 10 

cents per female patron, from 12:30 noon 

to 5 p.m., Monday through Thursday preceding 

Christmas. 

Phil Gravitz, MGM manager, is happy 

over territory prospects for "Never So 

Pew." A number of key Loew cities have al- 

. . . 

ready sneak-previewed the Frank Sinatra 

starrer Henry Germaine, Paramount, 

reported a number of Connecticut holdovers 

for "Li'l Abner" and Irving Mendelsohn, 

UA resident manager, noted proudly 

that the bulk of the major dailies in Connecticut 

are giving constant attention to 

"Solomon and Sheba," in conjunction with 

reopening of Loew's Capitol, New York. 

Planning is already under way for a 

statewide industry sponsored dinner honoring 

TOA president-elect Albert M. Pickus, 

owner of the Stratford Theatre, Stratford, 

January 14 at 6:30 p.m. at the Racebrook 

Country Club, Orange. The committee 

is in the early stage of formation, un- 

HERE'S YOUR CHANCE 

lo get in the 

BIG MONEY 








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der chairman Phil Gravitz, MGM resident 

manager. Ticket information is available 

through Sam Weber. 1819 Dixwell Ave.. 

Hamden . . . Margaret Sullavan and Kent 

Smith and the "Sweet Love Remember'd" 

company played the 1,800-seat New Haven 

Shubert, December 28-January 2, prior to 

Broadway, at $4.80 top . . . The recent 

closing of Loew's Poli brings to six the 

number of local first-runs. 

Charlie Kurtzman, home office executive, 

Loew's Theatres, visited Matt L. 

Saunders, Loew's Poli, Bridgeport; Robert 

Carney, Loew's Poli, Waterbury; Anthony 

Masella, Loew's Poli Palace, Meriden, and 

Sidney H. Kleper, Loew's Poli College, 

New Haven. 

NEW HAMPSHIRE 

n lvin W. LaMieux, 84, who had managed 

theatres in Lebanon, N. H., and Windsor 

and Ludlow, Vt., died in Springfield, 

Vt., December 25. He was a native of Lebanon 

and had been a resident of Springfield 

for 18 years. Survivors include a son 

and three daughters. 

More than 300 children were made happy 

in Lisbon when a Christmas party was 

held by the Lisbon Lions Club in cooperation 

with the Lisbon Playhouse, where a 

lengthy program of movies and cartoons 

was presented. Santa Claus was on hand to 

distribute stockings filled with candy, popcorn, 

oranges and apples. 

large 

crowds at the Shea theatres in Manchester. 

Hats, streamers and noisemakers were 

much in evidence at a midnight show at 

the State and there were also hats and 

favors at a late show at the Strand. At 

the Strand the regular prices for all day 

were 85 cents for adults and 35 cents for 

children. 

Carrier boys for the Manchester Union- 

Leader and the New Hampshire Sunday 

News and youngsters from orphanages and 

children's homes were treated to a Christmas 

party "Journey to the Center of the 

the Earth" at the State in Manchester 

December 28. The newsboys were guests of 

the Loeb-owned newspapers, while Edward 

Mason, manager of the Shea theatres in 

Manchester, played host to the orphans. 

The New Year was welcomed by 

The city council in Keene had received 

an appeal from Gabriel M. Chakour, operator 

of the Keene Drive-in, from an order 

by building inspector Robert Shaw that he 

remove a sign extending six feet into the 

Marlboro street right of way. Chakour's 

letter said he had received permission for 

the sign from the former building inspector. 

George E. Hawkins. 

Guests See 'Li'l 

Abner' 

HARTFORD — Ray McNamara, Allyn 

Theatre, lined up a sneak preview of Paramount's 

"Li'l Abner," working with Jean 

Colbert, woman's commentator on WTIC, 

the NBC 50,000-watt Hartford affiliate, for 

invitations listing. 

Merchants Show in Putnam 

PUTNAM, CONN. — Local merchants 

sponsored the annual children's holiday 

party at the Interstate of New England's 

Putnam Bradley on a recent Saturday afternoon 

at 2 p. m. Admission was free. 

HARTFORD 

Community Theatres has installed new 

lobby carpeting of red and white design 

at the Central, West Hartford ... A 

live jazz concert, featuring Lee London, 

the Modern Jazz quintet and the Aly Bo 

Jazz trio, was presented at Jason Theatrical 

Enterprises' first-run Palace, Torrington, 

December 22 at $1 top . . . 

Another 

Jason house, the first-run Gem, Willimantic, 

tied up with a shoe retail outlet for 

sponsorship of a coloring contest in the 

interests of Paramount's "Li'l Abner." 

Filmrow talk has it that the Arcade, 

Springfield, will become the first western 

Massachusetts facility to play Todd-AO 

attractions early in 1960 and the initial 

booking is understood to be Samuel Goldwyn's 

"Porgy and Bess" . . . 

Gene Du- 

Barry, formerly with Stanley Warner 

Theatres in this zone, is in Miami Beach, 

Fla„ recuperating from an eye operation. 

Lockwood & Gordon boosted adult admission 

from the regular 90 cents to $1.25 

for the run of U-I's "Sapphire" at the Cine 

Webb, Wethersfield . . . Leonard Young, 

ex-assistant to George E. Landers, Hartford 

division manager, E. M. Loew's Theatres, 

has resigned as nighttime personality 

on WCKR-Radio, Miami, Fla., and 

moved to New York, preparatory to launching 

a network television show. His brotherin-law 

is Morris Keppner, General Theatres, 

Hartford. Young is currently living 

at the Hotel Gorham, 136 W. 55th St., 

Amos, general man- 

New York . . . Doug 

ager, Lockwood & Gordon Theatres, Boston; 

Robert M. Sternburg, president, New 

England Theatres, Boston, the regional 

AB-PT affiliate, and Sperie P. Perakos, 

general manager, Perakos Theatre Associates, 

were local visitors. 

Nat Hearn, Meadows Drive-In, got back 

from a three-week vacation trek . . . Ray 

McNamara, Allyn, Hartford, used 50 spot 

announcements via WTIC for Paramount's 

"Li'l Abner" . . . Reopening after a sixmonth 

shuttering, the Rialto, Windsor 

Locks, distributed some 75 window cards. 

The Hamilton, Waterbury, held a merchant-sponsored 

Christmas party December 

23, with tickets distributed through 

retail outlets. John Scanlan jr. ran a 

similar program at his Strand, Winsted, 

with local businessmen picking up the tab. 

VERMONT 

n free Christmas kiddies show drew a 

throng of youngsters to the State Theatre 

in Burlington, where the doors were 

opened for a program starting at 10 a.m. 

Included in the special treat were four big 

cartoon films, plus "Davy Crockett, Indian 

Scout." 

Arthur J. Cayo, 72, who was well-known 

to theatre executives in the Burlington area 

as retired advertising manager of the Burlington 

Free Press, died of a heart attack 

at his home in Burlington December 29. 

He retired in 1953 after serving 51 years 

with the Burlington newspaper. A World 

War I veteran, he was a past commander 

of Burlington Post 2, American Legion. He 

was also a member of the New England 

Ass'n of Newspaper Executives. 

BOXOFFICE January 11. 1960


SEE 





SEE 






THE HILLS! 

music ir 

LES BAXTER 

i « muni! m 

1M1IIGN IHTf IHaTIONAL 

news 

AND THE 

co,u, cheloALONSO - bruce CABOT • in COLORSCOPE 

EASTMAN COLOR BY PATHE IN TOTALSCOPE- A STANDARD PRODUCTION • AN AMERICAN-INTERNATIONAL PICTURE 


CONTACT YOUR JbrianLCGJT-Wk JnZajwatLonaL EXCHANGE 

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BOSTON 

Cack Theatres, headed by Benjamin Sack, 

has started a bus shuttle service between 

the downtown Saxon Theatre, where 

"Ben-Hur" is doing capacity business, to 

the Capri Theatre, a mile distant in Copley 

Square, where "Solomon and Sheba" 

opened Christmas Day. The bus, suitably 

bedecked with banners and posters, is for 

patrons who have parked their cars in 

downtown garages or who have dined in 

the theatrical sector. 

The Coolidge Corner Theatre in Brookline 

will first-run the prize-winning French 

"The Lovers," starting January 13. The 

film, winner of top honors at the Venice 

Film Festival, is being handled in New 

England by Ellis Gordon Films. The Coolidge 

Theatre, a subsequent run house, is 

operated by B&Q Associates, with Larry 

Lapidus as head booker . . . After signing 

leases on the Family Drive-In at Seekonk, 

and the Ponta Delgada Drive-In, North 

Tiverton, R. I., Julian Rifkin flew back to 

Florida to continue his vacation. 

The new Zayre department store in 

Pittsfield sponsored a Christmas party at 

the Palace Theatre for 1,300 children, most 



260 Tremont Street 

Boston 16, Mass. HUbbard 2-0123 

of them underprivileged, orphaned or 

crippled. The program included free candy, 

a Santa Claus. ten cartoons and a feature 

film. Radio stations WBRK and WBEC 

broadcast from the Palace lobby before 

showtime. Tickets were free to children 

who came to the Zayre store accompanied 

by an adult. The store also picked up the 

entire tab for the show, which was held 

on the Saturday morning before Christmas. 

Dick Lapointe of the Palace and 

Robert D'Orazio of Zayre's arranged the 

affair. 

. . Mickey Daytz, 

Joel F. Berler, son of Phil Berler, is engaged 

to marry Marilyn Green of Brockton, 

daughter of the Sam Greens. He is 

buyer for Appahouser Electronics Co. . . . 

The staff at Metro received a half-holdiday 

due to furnace trouble . . . Harold 

Levin, head booker at Embassy Pictures, 

suffered a broken elbow while bowling and 

was home for a week . 

who underwent an eye operation, was coming 

to the office of Daytz Theatres an hour 

or two a day . . . John Moore, division 

manager for Paramount, is now making his 

headquarters in Boston instead of Philadelphia. 

Dick Shawn in Film Role 

NEW HAVEN — Ex-New England night 

club comic Dick Shawn is 

currently working 

in his first film stint, 20th-Fox's "Wake 

Me When It's Over," to be followed by 

a top role in MGM's "Chatauqua." 

Boston Luncheon on 12th 

To Fete Two Industrites 

BOSTON — The Variety Club will sponsor 

a luncheon Tuesday < 12 > at the Red 

Coach restaurant for two members of the 

industry, one who was recently promoted 

and the other who is about to retire. 

Ben Bebchick was promoted to manager 

fcr MGM last February, while James 

Marshall, general manager of Film Exchange 

Transfer Co., is expected to announce 

his retirement in a month or so. 

However, Marshall will continue to conduct 

his accounting business. 

Jim Marshall will be cited for his years 

of work for the Jimmy Fund, a charity 

close to his heart. For many years he has 

been an active member of the Variety 

Club crew. Marshall joined Film Exchange 

Transfer as an accountant 35 years ago. 

When owner Henry A. Lydecker became ill, 

he stepped in to manage the business. 

When Lydecker died in 1940, Marshall was 

named general manager and conducted the 

business for Mrs. Lydecker. She died in 

December 1956. 

Ben Bebchick was promoted from sales 

manager when Benn H. Rosenwald died 

last January. 

Sam Bailey's First 

Grandchild 

NEW HAVEN—Sam Bailey of the Westville 

Theatre has become a grandfather for 

the first time, with the birth of a baby 

boy, named James Douglas, to his son-inlaw 

and daughter, Mr. and Mrs. Bruce 

Lehman of North Haven. 

Directing the photography of AA's 

"Sexpot Goes to College" is Ellis Carter. 

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NE-4 BOXOFFICE January 11, 1960

— 

— 

— 

Toronto Starts Year 

To Strong Business 

TORONTO — Nice weather after a 

stormy spell gave a break to Toronto theatres 

as a start for the New Year with 

good business on holdovers and midnight 

shows. "Ben-Hur" equalled its first week 

at the University with a strong second 

stanza. "On the Beach" was strong in its 

third week at the Odeon-Carlton while the 

pace was maintained in the second week of 

"Solomon and Sheba" at the Uptown and 

"Operation Petticoat" at Loew's. "Journey 

to the Center of the Earth" proved popular 

at the Imperial. 


Eglinton Third Man on the Mountain (BV), 

2nd wk 110 

Hollywood Beloved Infidel (20th-Fox), 3rd wk. 110 

Hyland Corry On, Teacher (Rank), 2nd wk 115 

Imperial Journey to the Center ot the Earth 

(20fh-Fox) 125 

Loew's Operation Petticoot (U-l), 2nd wk 125 

Nortown Li'l Abner (Para), 2nd wk 105 

Odeon-Carlton On the Beach (UA), 3rd wk 125 

Tivoli Porgy and Bess (Col), 21st wk 105 

Towne The Mouse Thot Roared (Col), 9th wk. 105 

University Ben-Hur (MGM), 2nd wk 145 

Uptown Solomon and Sheba (UA), 2nd wk 130 

'Journey' Goes Over Big 

In Better Vancouver 

VANCOUVER — The holidays were a 

great help here and stopped the sagging 

boxoffice returns of recent weeks. A good 

crop of films and milder weather also 

proved helpful. Leading the town by a big 

margin was "Journey to the Center of the 

Earth" which got plenty of juveniles. The 

Strand did well on "Third Man on the 

Mountain," with picture holding. 

Capitol Journey to the Center ot the Earth 

(20th-Fox) 

Excellent 

Cinemo Tarzan the Ape Man (MGM); The 

House of the Seven Hawks (MGM) Good 

Orpheum Li'l Abner (Para) Foir 

Plaza 1001 Arabian Nights (Col), The Flying 

Fontaines (Col) Fair 

Stanley South Pacific (Magna), 60th wk Foir 

Strond Third Man on the Mountain (BV)....Good 

Vogue Hound-Dog Man (20th-Fox), 

2nd wk 

Moderate 

Nothing But Rumors 

CORNWALL. ONT.—Clarence G. Mark- 

president of Palace Amusement Co., has 

ell, 

issued a denial of "persistent rumors" that 

the company's two theatres in this eastern 

Ontario city, the Capitol and Palace, were 

to be sold or closed. He declared top product 

had been lined up for 1960 at the two 

theatres which have long been operated in 

partnership with Famous Players. He also 

pointed out that a large sum had been 

spent on new equipment for both houses, 

while the record sale of books of admission 

tickets as Christmas gifts served to confirm 

his confidence in the theatre business 

in Cornwall. 

No Wayne-Shuster Dates 

TORONTO—Plans for the grandstand 

show at the 1960 Canadian National Exhibition 

here have apparently slipped a 

cog. Johnnie Wayne and Frank Shuster, 

Toronto's outstanding comedy team, report 

they will not be available as headliners 

for Canada's greatest annual fair. It had 

been expected that Red Skelton would be 

the headline attraction for one week while 

Wayne and Shuster would head the bill 

for the second week. Last summer the 

CNE lost money, it was announced, on 

the grandstand feature when George Gobel 

was the star for the two weeks. 

United Telefilms Plans 

To Reorganize, Expand 

TORONTO — United Telefilms. Ltd., 

of Canadian Film Industries, of which 

headed by Garfield P. Cass, under a proposal 

to be placed before shareholders, will 

be reorganized and renamed Creative Telefilms 

& Artists, Ltd. The plan calls for a 

consolidation of shares. 

Cass said negotiations were already under 

way which will lead to expansion of 

operations into all phases of film entertainment 

through the acquisition of additional 

product. Garfield Cass formerly was 

identified with Metro-Goldwyn-Mayer 

Pictures of Canada here. 

Another development is the resignation 

of J. B. Dunkelman as president of Trans- 

Video Productions, which he and Bob Maxwell, 

Hollywood, established early this year, 

when the company leased the studio faculties 

Arthur Gottlieb is president. 

Dunkelman intimated he would continue 

to hold his financial interest in Trans- 

Video Productions. 

Telemeter to Start 

Its First Cable Soon 

TORONTO — Trans Canada Telemeter, 

Ltd., a division of Famous Players Canadian 

Corp., will open its first cable network 

in Etobicoke, a bustling suburb of Toronto, 

the last week of this month. 

Arrangements have been made for public 

demonstrations of the system around 

January 15 from the Telemeter studios 

at 3010 Bloor St. West, through which programs 

will be fed in due course to the 

installations in Etobicoke. 

Trans Canada Telemeter, which is 

headed by Eugene Fitzgibbons, has a regional 

office in its own building on Bloor 

street, which was purchased last year, as 

well as its main suite in the FPC office 

at King and Yonge streets downtown. 

The Telemeter technical organization, 

under the supervision of William Crampton, 

has been further augmented by the 

appointment of Steve Stern, formerly with 

Meridian Films, Toronto, the Raph Foster- 

Julian Roffman film production enterprise 

on Woodbine avenue. 

Telemeter executives include Eugene 

Fitzgibbons, Fergus L. Martin, Bert Brown 

and James R. Nairn. 

Sarnia Park Sold 

TORONTO — The rumored sale of the 

Park at Sarnia to the T. Eaton Co. department 

store, denied by Famous Players 

Canadian Corp., has been followed by the 

closing of the theatre. Best information 

from FPC is that the theatre building 

might yet be sold. The Park has been operated 

in recent years by 20th Century Theatres, 

a Famous Players affiliate, with 

Tom Gallacher as manager. Sarnia has 

two other theatres, the Capitol, a 1.106- 

seat unit of FPC, and the Odeon. 

Three on Adult List 

TORONTO — Three features have been 

classified 

Frank Gow, FPC Head 

In Wesi Till '55, Dies 

VANCOUVER — Frank Gow, pioneer 

theatre executive of British Columbia, died 

at the age of 74. 

Gow entered the motion picture business 

in 1911 when he opened the Broadway 

Theatre at Broadway and Quebec streets in 

the new suburb of Mount Pleasant, "away 

out in the sticks" at that time, but today 

virtually the heart of the city just a few 

blocks from the city hall. 

In 1916 the Broadway was moved just 

one block to its present location at Broadway 

and Main, where it still is the key 

subrun house of the city. It still is in the 

Gow family, Frank jr. being in charge for 

many years. 

Gow became a partner in Famous Players 

Corp. when the circuit was founded in 

1920 as district manager. In 1945 he was 

promoted to division manager, a position 

he held until his retirement in 1955. Many 

new theatres were built and staffed under 

Gow's guidance. 

Besides son Frank jr., Gow is survived 

by Douglas Gow, in charge of construction 

for FPC in British Columbia and Alberta, 

and Mel, manager of the Capitol in Nanaimo 

on Vancouver Island the last 25 

years. The latter is a brother. He also 

leaves one daughter, Mrs. Mildred 

Draeseke. 

'Nurse' Carried on Long 

Time at Halifax, N.S. 

HALIFAX — The Halifax 

Mail carried 

an editorial on a motion picture in a recent 

issue titled, "Nurse Carried On—For 

Long Time." It follows: 

The cinema, the movies, whatever one 

prefers to call them, are enjoying a steady 

patronage in Halifax. 

Noticeable to even the most casual observer 

was the success of the British comedy, 

"Carry on Nurse," a film described 

as one of the year's ten worst by a nationally 

known Canadian reviewer, which 

captured, nevertheless, the interest of Haligonians 

and residents of other North 

American cities. Tonight, Christmas Eve. 

at the Hyland Theatre, at the head of 

the North West Arm. it ends a 13-week run 

in this city—one at the Casino on Gottingen 

Street, and the remaining 12 at its 

sister establishment near the Armdale rotary. 

This is a local record—exceeding by 

a healthy margin, the seven- and eightweek 

runs, shared by a number of pictures 

including "In Which We Serve." 

One might put this performance down as 

merely an isolated phenomenon. 

Provincial 

statistics have indicated a steadily declining 

movie patronage in recent years—from 

between 11 and 12 million customers per 

year around the time television was introduced 

in Nova Scotia in 1954, and immediately 

thereafter to approximately six million 

a year or so ago. But the fact that 

People are adopting a more selective attitude 

toward television i 

certainly, the novelty 

has worn offi, and the trend toward 

the production of better movies on a wider 

variety of subjects, apparently are combining 

to arouse a renewed interest in the 

Adult Entertainment by the Ontario 

board of motion picture censors. The 

goings-on at the neighborhood theatre. 

three are "Odds Against Tomorrow." "Rebellion 

of the Hanged" Polo" 

Location sites for AA's "Marco 

and "The Pusher." are being surveyed in Hong Kong. 


K-l

MONTREAL 

Pmile Perreault, 51, manager of the Pigalle 

Cinema here, died December 23 at St. 

Luc Hospital following a short illness. He 

started his industry career as head usher 

at the St. Denis Theatre in 1934, then 

became manager of the National Theatre 

and later of the Arcade Theatre. He had 

managed the Pigalle for the last two and a 

half years. His services here were largely 

attended by industry people. Marcel 

Beauregard, former assistant manager at 

the Pigalle, has been promoted to manager 

as Perreault's successor. Marcel Bouchard 

is the new assistant manager. 

. . 

Bill Trow, president of the Montreal 

Poster Exchange and of Quebec Cinema 

Booking, accompanied by Mrs. Trow, left 

for a holiday stay at Hollywood Beach, 

Jack Roher, president of Peerless 

Fla. . . . 

Films, was a visitor here during the holidays. 

He visited the firm's Montreal office 

before returning to his Toronto office 

Morris Diamond, manager of International 

Film Distributors, was host to his 

. 

staff at a cocktail party in the company 

offices to mark the yule season. Gifts were 

exchanged. 

. . 

Armand Besse, Best Theatre Supply, 

called on P. E. Therieault, operator of the 

Azur and Place theatres at Maniwaki . 

Cash was stolen and office equipment 

damaged during a burglary at the Elysee 

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It pays to give them the BEST. 

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OF THE BARBARIANS' 




THE HILLS! 

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co*,, cheloALONSO • bruce CABOT • in COLORSCOPE 



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VANCOUVER, CANADA

. . Holidaying 

Vancouver Writer Points to Hazards 

In 

Applying Smells to Pictures 

VANCOUVER—Smell is admittedly the 

most nostalgic of senses, Harold Weir, Vancouver 

Sun columnist, pointed out, but 

there are four excellent reasons why applied 

smell constitutes a perilous experiment 

in motion pictures. The chief reason 

is that an odor which recalls delight to 

one person, recalls disgust to another. 

The enthusiastic inventors cite, for instance, 

the use of the aroma of bacon and 

eggs to suggest the pleasurable awakening 

in the early morning. Now many people 

like to awake to the smell of bacon and 

eggs and coffee. But many others find the 

odor of sizzling eggs nauseating. 

So when the fatuous promoters of Odorama 

flood a theatre with the stench of 

bacon and eggs, they will have some people 

purring in rapture while others rush 

for the rest rooms. Fondness for any particular 

odor is not at all universal. 

Another factor that makes the future 

of Odorama uncertain is that intensity 

is the prime factor in the differentiation 

of smells. The difference, for example, between 

bromidrosis and a fine ripe cheese 

is entirely a matter of degree. There seem 

to be fewer basic smells than we think. 

Step a pleasant odor up or down a little 

and it may be awful. Step an unpleasant 

odor up or down a little and it may be 

heavenly. 

When this writer was a college youth he 

had to do with the production of Sir Arthur 

Pinero's play "Sweet Lavender." As 

though the piece itself were not sickly 

enough, we cornballed it up by impregnat- 

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Film Exchange Bldg. Calgary, Alta. 

ing the programs with a solution of lavender 

oil. By the time the programs were distributed 

to the patrons, the process of 

evaporation had caused them to smell, not 

of lavender, but of pepper which seems to 

be in the same family of smells. 

As a result, instead of having the audience 

smiling seraphically, we had them all 

sneezing by suggestion. It goes to show 

the sort of tiling the promoters of Odorama 

will have to face. 

Couple this instance with the sad fact 

that the sense of smell in different persons 

is highly variable, and you have almost 

insurmountable difficulties. To a person 

saturated with tobacco, for instance, 

the finest attar of roses reeks like the 

burning of mouldy leaves. 

The third and fourth factors are the 

difficulty of reproducing or capturing true 

odors and the fact that some odors of 

nature are simply not reproducible at all. 

Favorite with oldtime perfumers used to 

be New Mown Hay. It was little like new 

mown hay, suggesting nothing so much 

as slightly decayed clover. A country boy 

might have got a faint bank out of it, depending 

upon his experiences with hay. A 

city boy would merely retch. 

The promoters of Odorama have spoken 

enthusiastically of flooding theatres with 

the ravishing odor that arises from 

parched grass after a summer rain. One 

would like to know how they're going to 

do it. For this enchanting smell is a result 

of moistening dry nodules on the 

roots of certain types of grass and it simply 

can't be capture nor reproduced. Macerate 

these minute nodules in alcohol or oil 

or wax or any of the vehicles of perfume 

and the odor disappears immediately. 

As a matter of fact, perfumers have 

pretty well abandoned unmixed essential 

oils and prefer to ring the changes on 

odorous chemicals. Too often the essential 

oil of a flower doesn't smell like the flower 

but like weeds. And the only thing in the 

world that smells like a new-baked apple 

pie is an apple pie itself. 

VANCOUVER 

rila Strachan, Orpheum secretary, spent 

Christmas visiting her parents at 

Trail, home of the largest smelter in the 

world . in southern California 

was Earl Dalgleish, Warner Bros, manager, 

and his wife Daisy . . . On his Christmas 

visit here to visit an architect son and 

three grandsons, actor Raymond Massey 

said he would stay in Canada if he were 

starting his theatrical career over again 

because Canadian theatre and television 

offer first rate opportunities for Canadian 

actors. City of Vancouver is seeking authority 

to rule dance halls, pool halls an J 

bowling alleys with unsavory reputations 

out-of-bounds for women and juveniles 

under 18. This power has to be approved 

by the B. C. government before becoming 

law. 

The Comox Junior Film Society has 

entered its third year with almost 50 members. 

Comox is a community of approximately 

800 on the east shore of Vancouver 

Island . . . When Bob Harris of the Paradise 

at White Rock broke his ankle he 

was put in the maternity ward, the only 

place available. White Rock is a summer 

resort on the border near Blain, Wash. 

Bart Mattson, Hollywood actor, is visiting 

his parents here. His next film role is 

in "Rumble on Knife Hill," to be filmed 

in San Francisco . . . Karen Duvarney, 

well known in the show biz, died in her 

69th year. 

TORONTO 

gammy Davis jr., a star of "Porgy and 

Bess" on the screen of the Famous 

Players Tivoli, was booked for three nights 

at the Barclay Hotel which meant a trip 

here where his fiancee Joan Stewart resides. 

They plan to wed in the spring . . . 

Barkers, wives and guests made merry at 

the annual New Year's Eve party in the 

clubrooms of the Variety Club. Visitors included 

two Hollywood veterans, Joan Bennett 

and Conrad Nagel. The lively program 

was arranged by chairman Ernie Rawley 

of the house committee, with the assistance 

of Len Bishop, Ed DeRocher, Harold Meyers 

and others. 

Back in Toronto after appearing in two 

British pictures, Austin Willis is to star 

in "The Tunnel of Love" which opens a 

stage engagement January 14 at the Lansdowne, 

a unit of B&F Theatres. His pictures 

are "The Mouse That Roared," at 

the Towne Cinema here, and "Upstairs, 

Downstairs," the next feature at the Odeon 

Hyland. 

^ Floyd Patterson, former heavyweight 

champion, appeared in two exhibition 

bouts at the Palace in Hamilton, managed 

by Gordon Gotts, in conjunction with the 

screen feature, "The Young Land" . . . The 

Christie in North Toronto featured an all- 

German show which was topped by the 

original "Blue Angel" starring Marlene 

Dietrich. At the independent Kent, Curly 

Posen had a three-day engagement of the 

1926 version of "Uncle Tom's Cabin," to 

which a narration by Raymond Massey 

had been added. Vic Simone of the Radio 

City got a week with "Serenade" starring 

Mario Lanza. 

Dr. Hugh Calvin Knox, 49, a brother of 

film actor Arnold Knox, died at his home 

in St. Thomas, where he had been resting 

following an automobile accident 

several months ago in which he sustained 

chest injuries . . . Ross Ferrier, 16, and a 

companion were charged with burglary at 

the Roxy, owned by A. Cancilla in Mount 

Forest, following their arrest when a policeman 

became suspicious because they 

had too much small change. 

Dan Krendel of Famous Players has resigned 

from the Variety Club board and 

has been succeeded by Peter S. Myers, 

managing director of Canadian 20th-Fox 

Corp. Krendel was chief barker last year. 

Odeon Gait Unit Closed 

TORONTO—Odeon Theatres has closed 

its Palace at Gait, a unit of 684 seats 

which had been managed by Bent Fode. 

There are two other theatres in Gait, the 

Famous Players Capitol and the smaller 

Grand, operated by 20th-century Theatres. 

K-4 BOXOFFICE January 11, 1960

C&fUûcti&tc • Cauu>me*it • ConceJdi&nA • 4ftU*ttltuutiCC 

MO© 

JANUARY 

11. I960 

SECTION OF BOXOFFICE 

# 

An extraordinary and effective attraction 

board is the 24x1 4-foot illuminated 

panel above the marquee 

of the recently remodeled Rialto in 

London's West End. It features six 

lines of selling copy on the face, 

with the theatre name shown vertically 

on either side. The whole is 

enhanced by gold tubular lighting, 

while the marquee has been equipped 

with strip lighting. The entire theatre 

was redecorated and refurnished 

and technically improved. — Photo, 

courtesy of /Cinematograph Weekly. 

featuring: 

^Jneatre 

Construction 

id 

innovation

Put 'em together and sell more of both 

For merchandising assistance, see your representative from The Coca-Cola Company, or write: Manager, Theatre and Concessions 

Dept., The Coca-Cola Company, P. 0. Drawer 1734, Atlanta, Georgia COPYRIGHT © 1960 THE COCA-COLA COMPANY. "COCA-COLA" AND "COKE" ABE REGISTERED TRADEMARKS.

lint/ 

Su per Flaker Model DF-4. Makes 

up to 100 lbs. of perfect crushed 

ice daily. Stores 40 lbs. in selfcontained 

insulated bin. 

" 

"^^ ^MK

.~T-i- r 

' I- 

,f 

- 

1 MODER. 

~~ 

THlATli 

JANUARY 11, 1960 

o n t n t 

T,HE PAST YEAR was notable 

for increased activity in theatre remodeling 

and construction, in small 

towns as well as cities, across the 

country. In Spencer, Iowa, population 

7,500, Harold Field gave the luxury 

touch to the Spencer Theatre, utilizing 

imported materials and custom-made 

furnishings to give the small town's 

patrons comfort and beauty comparable 

to any theatre. 

Fox West Coast continued its updating 

program by remodeling several 

more houses, and expects to remodel 

15 more in the next year and a half. 

Only last month, three venerable 

Broadway theatres in New York City 

the Astor, the May fair (renamed the De 

Mille) and the Capitol—were reopened 

after extensive remodeling and refurnishing 

to give them a contemporary 

look and a new lease on life. 

There were even a number of 

new 

theatres, including the beautiful, 1,000- 

seat Preston Royal in Dallas; the 1,600- 

seat Scott in Odessa, Tex., and the 

Rivoli in Myrtle Beach, S. C. 

In the new construction, as well as 

the modernization projects, architects, 

artisans and decorators have shown 

exceptional good taste in the modern 

concept in the design and furnishing 

of these theatres. They provide a truly 

beautiful and appropriate setting for 

the presentation of motion pictures. 

It is notable, too, that the latest in 

projection and sound eguipment—in 

many cases, 70mm—was a prime consideration. 

Behind all this physical improvement 

in theatres lies the faith of exhibitors 

in the present and future of motion picture 

exhibition, a faith which was 

demonstrated by the investment of 

millions of dollars. 

It is to be hoped that 1960 will see 

this faith demonstrated in even fuller 

measure. 

% 

Philadelphia's Stanley Theatre Blossoms Anew 6 

Planter Gardens and Waterfalls Add Beauty to 

Remodeled Theatre David A. Wilson 8 

Marquee Lights Up Again at 85-Year-Old Theatre 10 

Simplex Preselect System for Optical, Multichannel 

Sound Wesley Trout 12 

Concessionaires Have a "Jam" Session Frances Clow 15 

At Least 31 Manufacturers Offering 15-Cent Candy 16 

Training Program for Personnel Needed Edward Redstone 18 

To Build Shopping Center at Drive-ln Theatre 19 

Problem of Steep Slope to Concessions Building Solved 

by Lighted Steps 20 

DEPARTMENTS: 

Projection and Sound 12 Literature 26 

Refreshment Service 15 

Drive-In Theatres 19 

Readers< Seryjce Bureau 27 

Advertisers Index 27 

New Equipment 

and Developments 22 About People and Product 28 

ON THE COVER 

The Rialto on Coventry Street, has for many years been one of 

the most popular smaller theatres in London's West End. It was 

closed for the remodeling, which included new wall coverings and 

decorations in the foyers and auditorium, new carpeting, renovated 

seating and saucering the forward half of the orchestra floor for 

better viewing from the front seats. 

I. L. THATCHER, Managing Editor 

The MODERN THEATRE Section of BOXOFFICE is included in the first issue of each month. 

Editorial or general business correspondence should be addressed tc Associated Publications, 

825 Van Brunt Blvd., Kansas City 24, Mo. Wesley Trout, Technical Editor; Eastern Representative: 

Carl Mos, 45 Rockefeller Plaza, New York 20, N. Y.; Central Representative: 

Ewing Hutchison Organization, 35 East Wacker Drive, Chicago 1, 111; Western Representative: 

Werrstein, Nowell & Johnson, Inc., 672 Lafayette Pork Place, Los Angeles 5. Colif.

epsC 

Ulfe^ 

a^^pfetuTi^ 

Wherever people go for fun, they 

look for Pepsi-Cola. Pepsi's syrup 

sales are up 292% since 1950, and 

Pepsi's price advantage has 

enabled leading theatre owners to 

make extra profit from the trend. 

Get the picture? More demand, 

more sales, more income. That's 

why you'll do well to feature Pepsi 

the lowest -priced nationally 

advertised cola on the market. 

Get the facts and figures today 

from your local Pepsi-Cola 

Bottler or write to: National 

Accounts Department, 

Pepsi-Cola Company, 3 W. 57th 

Street, New York 19, N.Y. 

BOXOFFICE :: January 11, 1960

•< 

AFTER 

BEFORE 

1 

Mn investment of one-half million dollars transformed the 39-year-old 

Stanley in Philadelphia into a beautiful, modern showcase within the short period 

of seven weeks, incorporating the latest ideas in theatre design and comfort, 

and furnished with 1959 equipment for picture presentation. A Philips Todd-AO 

70-35mm projector equipped with Ashcraft lamps projects all modern screen processes 

except Cinerama to the 60x29-foot Hurley Super-Optica screen, and Altec 

multichannel, stereophonic sound, including recessed auditorium surround speakers, 

adds to the patron's enjoyment. Auditorium decor includes a blue and gold traveler 

curtain and 4,000 yards of gray and gold damask, ballooned-festoon ceiling 

drape, illuminated by flood lights recessed in the balcony facia. American Bodiform 

lounger chairs are spaced 38 inches back-to-back on the orchestra floor and 

42 inches back -to-back on the balcony. Seats are upholstered in gold nylon fabric. 

Rebuilding of all seat platforms in the balcony was required to assure proper seating 

arrangements. The new lobby features an impressive, king-size display case, 

a banquette which faces the street and three imported crystal chandeliers. 

PHILADELPHIA'S 

AFTER 

BEFORE 

I 

The MODERN THEATRE SECTION

Most Beautiful' in 1921 

More Beautiful Today 

Although the original Stanley Theatre was declared 

by the old Philadelphia Public Ledger 

to be "not merely the most beautiful motion 

picture house in America, but one of the handsomest 

buildings anywhere devoted to amusement 

purposes," it is now, by today's standards, 

more beautiful than ever. The mezzanine 

lounge which faces a we l-known and retouched 

mural, "Le Carnaval," by George Harding, is 

luxurious with built-in leather-upholstered settees, 

tables, lamps and planters in a gold and 

white color scheme. An Alexander Smith special 

weave carpet with gray-blue ground and 

terra cotta abstract figures covers the floor 

(and is used throughout the theatre) and six 

imported crystal chandeliers highlight the whole. 

The entire theatre is made comfortable with 

on all-season air conditioner system delivering 

50,000 cubic feet of filtered air each minute. 

(Ml 

I \ 

H '

un "A" features. It lies one block from 

the main business section comer of Eau 

Claire, a city with an anticipated population 

of 50,000 in the 1960 census. The 

Hollywood has a broad drawing area however 

- of some 100,000 persons. 

The 170x180 foot 'ground area) structure 

stands where Eau Claire's original 

theatre, the Grand Opera House, stood a 

century ago. It is a location that has always 

been dedicated to the theatre, the 

present structure having been built on 

the site where the opulent old Grand was 

razed several years ago. 

The entryway has been completely revamped 

with a glittering terrazzo and 

tile treatment. The boxoffice was brought 

indoors and the old cage that stood outside 

the doors was replaced by a oortable 

indoor ticket stand. 

Plastic wall covering and indirect lighting 

in the lobby (white lights that glow 

blue as a result of the color of the ceiling) 

feature the new lobby treatment. 

The same theme carries through into the 

lounge and foyer where the plastic wall 

covering is augmented by modernistic 

lighting fixtures. 

WALNUT BEAMS FEATURED 

The lounge of the newly remodeled Hollywood, Boj, Claire, Wis., features tasteful carpeting, rugged 

ceiling beams, furniture that blends in with the decor and, to the right of stairway a garden area. 

Planter 

Add Beauty to 

Gardens and Waterfalls 

Wisconsin House Also Installed 

By DAVID A. WILSON 

\Jne of the most beautiful theatres 

in Wisconsin has been created at 

the Hollywood Theatre in Eau Claire as 

a result of an extensive remodeling project 

completed last fall. 

Both exterior and interior changes have 

been made and new features to increase 

patrons' comfort and enjoyment have been 

added. 

The Hollywood draws a middle class 

family trade and its picture policy is first 

Remodeled Theatre 

70mm Equipment 

The lounge is attractively furnished with 

fabric-finished davenports and lounge 

chairs and highly finished wood and 

mosaic -topped occasional tables. One of 

the more striking features of the lounge 

are the walnut-finished, massive beams 

that are part of the decorative decor. The 

main indirect lighting is from the ceiling. 

The doors leading into the auditorium are 

of massive wood design, walnut finish, and 

feature windowlike areas of a translucent, 

imported, mosaic. 

Decorative highlights in the lounge are 

two waterfall "jungle garden" areas of colored 

lights, glowing streams of water, and 

abundant green plants. 

Restrooms are located off the lobby and 

the lobby is a spacious area which provides 

standee room. 

The carpeting in the lobby, foyer and 

lounge, is aqua background color and 

burnt orange, brown and tan design. 

The remodeling project included installation 

of a higher-capacity air conditioning 

unit. 

The concessions area features a terrazzo 

walkway around the carpeted area. The 

refreshment service area, in the lobby, in- 

New entryway— Glass doors and a new terrazzo 

floor beckon patrons into the Hollywood Theatre 

following the remodeling project. The street entrance 

has been cleared by increasing the door 

space and moving the ticket booth inside. The Hollywood auditorium features a broad sweep of curtains over the giant screen area. 

B 


Lobby and foyer viewed from the lounge show the refreshment area (left) Jungle garden, with one at each end of the lounge, is a refreshing area 

and the open-space effect which was achieved. Paul Albitz was architect. of green plants, fountains and waterfalls in a rugged, natural setting of rock. 

eludes a glass front display case with oak 

stain trim, modernistic lighting, oak beam 

ceiling and multicolored plastic wall coverings. 

The refreshment area is 7x20 feet. 

There are two soft drink machines, a 

popcorn popper, and an automatic butter 

vender. 

The auditorium had extensive work done 

on it, largely in preparation for 70mm 

movies with the Tcdd-AO process. The 

stage area with its massive pillars was 

redone, making the new giant screen the 

predominant feature. 

Along with the new screen there are 

wraparound draperies on a curved track 

in a sweeper arrangement. The modernistic, 

carnival-type lights are one of the 

most striking decorative features in the 

auditorium with the lights being grouped 

together by means of heavy cords. 

In the modernization project the lounge 

area is new and the stage area and screen 

are both larger than before. 

The modernization program had three 

goals, to prepare for 70mm, to stimulate 

business and to make the theatre a more 

efficient operation. 

The Hollywood is operated by Shelgene 

Theatres Co. cf Minneapolis and Roger 

Johnson of Eau Claire is the manager. 

Gene Grengs of Eau Claire is co-owner 

with his father, Sheldon Grengs. Minneapolis. 

CREDITS: Air conditioning: Curtiss • Corpeting: 

Bigelow • Concessions equipment: Apco drink 

venders, Manley popcorn mochine, Supurdisplay 

Butter-Mat • Draperies: Northwest Sound Service 

• Lighting: Habitat of Massachusetts • Projectors: 

Brenkert • Sound equipment: RCA Victor • Stage 

equipment: National Theatre Supply • Television: 

Philco • Wall covering: Vicrtex. 

THE SYMBOL OF PROJECTION EXCELLENCE 

When you specify Ashcraft projection 

lamps and rectifiers, you may be 

sure you are obtaining the BEST! 

Recognized the world over as the 

LEADER in motion picture projection. 

DOMESTIC: YOUR THEATRE SUPPLY DEALER • CANADA. GENERAL SOUND & THEATRE EQUIPMENT LTD. • FOREIGN: WESTREX CORP. 

C. S. ASHCRAFT MANUFACTURING CO., INC. 

36-32 THIRTY-EIGHTH STREET, LONG ISLAND CITY 1, NEW YORK 

BOXOFFICE January 11. 1960

Marquee Lights 

Up Again 

At 85-Year-Old Theatre 

New York's 34th Street Completely 

Remodeled and Refurbished and 

Rechristened the Murray Hill 

^/nly the walls and roof were left of the historic 

old New York landmark when the former 34th Street 

Theatre was updated and became the Murray Hill, reopened 

by new owners Rugoff and Becker. The theatre 

was first opened in the mid- 1870s as the Lyceum Opera 

House. 

The new theatre was designed by Architects Ben Schlanger 

and Seymour Mitteldorf, and decorated by James Mc- 

Nair, a graduate of Yale School of Architecture. 

Curved walls, sloping ceiling, recessed lighting and specially 

designed light surround in place of the conventional 

masking and theatrical curtain are outstanding features of 

the 570-seat, stadium-type theatre. Walls and ceiling surfaces 

that frame the picture are treated through lighting 

effects, causing the surrounding areas to blend with the 

picture. At intermission the Technikote screen is floodlit 

in color instead of using a curtain. 

The auditorium features new loge-level seating, as well as orchestra 

seating, by Heywood-W akefield , and the red and black color scheme 

of the theatre is carried out by nubby scarlet seats with contrasting 

picketed pine wooden backs. The Alexander Smith carpet is an abstract 

design of red and black and is used throughout the theatre. 

The new marquee of the Murray Hill 

Theatre, New York City, is of stainless 

black steel, with specially designed 

letters for the signature sign 

created by Norman Ives of the Yale 

University School of Design. The facade 

is white marble, stucco and 

glass. At right is the way the former 

34th street theatre looked before its 

updating. The theatre building dates 

back to the 1870s, was first used as 

a passenger terminal and waiting 

room by its owner, the Third Avenue 

Railroad Co. which operated horsedrawn 

trolleys. It was later known 

as the Lyceum Opera House and the 

Murray Hill Lyceum. The new theatre 

as shown above, has two immense 

cement tubs situated at each end of 

the marquee, near the curb, containing 

plants of ivy, chrysanthemums 

and large shrubs. The planter idea 

is carried out inside the theatre. 

Walls in the lobby present an unusual and attractive appearance. The grooved 

effect is achieved with white fireproof wooden strips set against a metallic 

gold background. Behind the slats are three inches of glass acoustical wool. 

10 

Free coffee will be served in this lounge with a coffee pantry and Formica 

counter. Decor is entirely in red, with black, modern furnishings. Handsome 

light fixtures are suspended over tables, lounge and chairs. 


Strong manufactures nine types of projection lamps... the only complete line* 

**ts iSPtClHW DESIGNED FOR 

^70»» * MD 35MM WtaiOH 

V without changing the reflector 

The only 35/70 MM arcs which accommodate 

full 20-Inch positives. 

Permit projection of an extra double 

reel per carbon. 

THE NEW 

STRONG 

"35/70 SPECIAL" 

PROJECTION 

LAMP 

for indoor theatres with 

screens up to 45 feet 

THE PROVED STRONG 

ARC CONTROL 

AT NO EXTRA COST! 

Strong's Exclusive Lightronic 

System automatically maintains 

the correct arc gap length 

and the position of the positive 

crater at the EXACT focal point 

of the reflector. Evenly distributed 

screen light of constant 

intensity, and unchanging color 

is maintained without manual 

adjustments. 

KiTteM 

MEET THE 

OPTICAL REQUIREMENTS 

OF EVERY 

70 MM/35 MM 

PROJECTOR 

THE STRONG 

U-H-l 

PROJECTION 

LAMP 

for drive-ins and large 

indoor screens 

THESTRONG 

'Without obligation 

you con have any of 

them demonstrated in 

your theatre. Write for 

full details. 

ELECTRIC 

CORPORATION 

11 City Park Avenue 

Toledo 1, Ohio 

BOXOFTICE January 11, 1960 11

SIMPLEX PRESELECT SYSTEM FOR 

OPTICAL, MULTICHANNEL SOUND 

A Versatile System for Reproduction of Optical and Magnetic Recordings 

By 

WESLEY TROUT 

Wesley 

Trout 

he 

new 

Simplex X-L preselect 

sound system is very 

outstanding in many 

respects. The system 

is simple to operate 

and does a most excellent 

job of faithful 

reproduction of either 

optical or magnetic 

recordings. It has 

many exclusive features, 

incorporating 

the latest in the art 

of sound and electronics 

for unexcelled, excellent quality and 

practically troublefree operation. 

DELIVERS UNDISTORTED SOUND 

The company's engineers have designed 

the equipment with careful thought and 

consideration so that it will deliver sound 

free from unwanted noise and distortion. 

The circuits in the preamplifier, and the 

various components, are of the latest design 

in audio, because it is the first stage 

of the input and, of course, succeeding 

stages that must be carefully designed in 

order to eliminate distortion and noise 

in the system. Every condenser, resistor, 

transformer and choke is extra heavy duty 

—the components are heavy enough to 

withstand any reasonable sudden overload, 

and give longer life. If the equipment 

is carefully maintained and the correct 

voltages at socket terminals are kept 

within the manufacturer's recommendations, 

high quality sound reproduction will 

be maintained. 

The Simplex preselect sound equipment 

is a multichannel magnetic, or singlechannel 

optical system. It is designed to 

operate as either a four-channel or sixchannel 

magnetic stereophonic system or as 

a single-channel optical sound system or 

a single-channel sound system for nonsync 

sound. 

SIMPLE 

TO OPERATE 

The simplicity of operation is an outstanding 

feature of this new equipment. 

The reason for this is that the desired mode 

of operation is completely preselectable. 

That is, either six-channel magnetic, fourchannel 

magnetic, single-channel optical or 

nonsync sound (latter for playing records 

or tape recording) are available by preselection. 

Now, operation of the preselect 

switch has no effect on the system until the 

particular changeover button is actuated. 

For example, if projector number one is 

running the last reel of a four-channel 

magnetic stereo film, the projectionist has 

merely to set the system preselect switch 

to the optical or nonsync position at any 

time during the running of the last reel and 

at the end of the reel when the nonsync 

changeover button is actuated the system 

will automatically change over to singlechannel 

with the nonsync source being 

connected into the system for intermission 

music. 

Now the same is true should the start 

of a show include a newsreel, for instance, 

or cartoon with single-channel optical recording, 

creating the necessity of changing 

over from single-channel optical to, for 

instance, six or four-channel magnetic 

sound at the end of the newsreel. The preselect 

system makes it very easy and simple 

to change ahead of time, by merely actuating 

some buttons and changeover 

switches. During the running of the newsreel 

or cartoon (optical recording) the projectionist 

has merely to set the preselect 

switch in six or four-channel, as the case 

may be, stereo position, and when the incoming 

projector, with magnetic sound 

recording, changeover button is pushed the 

system will automatically change over to 

either six or four-channel magnetic operation 

as quick as you can blink your eye. 

This system really is wonderful because 

it makes the projectionist's job easier and 

assures a smooth running performance 

from start to finish. 

TROUBLEFREE OPERATION 

You may think there are too many 

gadgets to work and it will require more 

maintenance, but let me assure you this 

is not the case. Every switch, relay and 

other component is built for heavy duty 

and will give practically troublefree operation 

if kept clean and not adjusted unless 

you are sure some particular unit or com- 

- FRONT WALL - 

BACK OR SIOC WALL 

TO 6TRACK A 4 TRACK MAC SOUND HEAD PP.OJ 2 

UISTRIBUTION TO BACK STAGE A SURROUND EFFECT SPEAKERS (AUDITORIUM). 

TO 6 TRACK A 4 IftfiCK MAG SOUND HEAD PROJ. 'l 

LAYOUT DIAGRAM OF ENTIRE PRESELECT SOUND SYSTEM FOR OPTICAL AND MULTICHANNEL REPRODUCTION 

The diagram shows the entire layout of equipment for Simplex XL preset 

optical, CinemaScope, four or six channel magnetic sound reproduction. The 

units are: (a) AM-230 remote changeover cabinet; (b) AM-1170 cabinet, containing 

pre-amplifiers, AM-1064 control unit, PU-1011 power supply and 

AM-1176 standby power supply kit; (c) AM-1I7I cabinet, contains CI PU-1011 

power supply, C2 AM-1176 standby power supply kit; (d) LU-142 monitor 

speaker assembly; (f) AM-1031 system cabinet: fl, f2, t3 AM-1026 or AM- 

1027 power amplifier; fi PU-1009 power unit, PU-1010 power unit; f5 

AM-1059 system cabinet kit, f6 AM-1050 system kit, f7 AM-U75 chassis 

slide kit; (e) AM-1031 system cabinet; El, E2, and E3 AM-1026 or AM-1027 

Power Amplifier: E4 AM-1173 monitor amplifier (modified AM-1054 6 channel); 

E5 AM-1172 system cabinet kit (modified AM-1055 6 channel); (g) 

AM-1035 Nonsync cabinet (install the following: one AM-1028 preamplifier); 

(h) AM-211 changeover cabinet, for nonsnyc changeover unit. 

12 The MODERN THEATRE SECTION

( which 

ponent is not operating properly. Once installed 

and correctly adjusted, we find 

that the equipment requires very little 

maintenance other than general cleaning. 

All the working parts are enclosed in cabinets 

to keep dirt and dust out. Once you 

learn the operation of the various units, 

buttons and switches, you will be amazed 

at the simplicity of the operation, etc. 

COMPONENTS OF SYSTEM 

Now let us discuss some of the technical 

details of this equipment. Two, four-section, 

wall cabinets mount the six amplifiers, 

the monitor control panel and exciter lamp 

supply. The six chassis type units mount 

interchangeably, pull out like a drawer and 

may be rotated so that all parts are readily 

accessible for servicing or cleaning. Each 

may be installed or removed from the 

cabinet quickly with a screw driver and 

without disturbing external connections. 

Connections are plainly marked if they 

need to be replaced or removed at any time. 

Schematics are furnished with each equipment 

installation; also, tube voltages, 

photocell and exciter lamp voltages are supplied 

for recommended operation. Moreover, 

frequency curves, with complete details, are 

also furnished so that the best frequency 

response can be obtained for each particu- 

i 

lar acoustical condition. A kit of resistors 

and condensers complete the installation 

supply for making any frequency changes 

necessary. 

The input and control facilities (exclusive 

of changeover) consist of two cabinet 

assemblies AM-1170 and AM-1171. The sixchannel 

output of the AM-1171 drives the 

six-channel power amplifier installation. 

The AM-1170 contains input facilities, that 

is, the six-track and four-track fmagnetic 

sound i inputs from projectors No. 1 and 

No. 2, plus six magnetic pre-amplifiers 

used for both six and four-channel operation. 

Moreover, it contains the warping 

equalization) and balancing (volume level 

balancing) for each track of each system 

for each projector plus Cinemascope control 

unit. The input impedance (from the 

magnetic pickup heads to the pre-amps) is 

50 ohms—balance line. The output of the 

pre-amplifiers is 500 ohms—unbalanced, 

as is the input and output of the warping 

and balancing panels. 

THE SECOND CABINET ASSEMBLY 

Next in importance is the second cabinet 

assembly AM-1171 which contains the 

system gain control (this is a five-gang attenuator 

of the ladder type) plus the 

auditorium gain control I a bridged "T" attenuator). 

It also contains the input connection 

for optical and/or nonsync sound 

plus warping and balancing network for 

optical sound reproduction. Now the optical 

sound, fed into the optical warping network, 

as mentioned above, reaches this 

point via the two AM-230 changeover boxes 

include optical gain control ) located 

on the front wall adjacent to the projection 

room viewing ports. The impedance of this 

optical sound line is 500 ohms—unbalanced 

and originates from the optical pre-amplifiers 

located in the projector. 

The optical pre-amps are not part of this 

system, but AC and DC power necessary to 

operate the optical pre-amps is available 

at appropriate terminal board in the AM- 

1170 cabinet assembly. A three-position 

switch located at the bottom of the AM- 

1170 cabinet assembly permits turning off 

the power to either the optical or magnetic 

pre-amplifiers when it is expected 

that either the optical or magnetic system 

will not be in operation for an extended 

period. This saves on current consumption. 

For example, if no magnetic sound 

will be in operation for several days, or 

more, and only optical sound would be in 

opration, this switch would cut off the power 

for magnetic sound until it is needed 

ag:ain, thereby saving the exhibitor money 

in power consumption; also, by cutting off 

the power to these units, it eliminates 

burning of tubes and wear of parts, etc. A 

very excellent feature incorporated in this 

preselect system. 

Another excellent feature of this new 

sound system is that it is absolutely silent 

when making changeover regardless of the 

mode of operation which has been preselected 

or when changeover merely occurs 

between projectors while remaining in any 

of the available modes of operation. To 

make this clearer, we mean that you can 

set up the system, while optical sound is 

in operation, for magnetic four or six-track 

changeover and there will be no noise in 

the speakers during the manipulation of 

the switches or buttons for change in recordings—magnetic 

or optical operation. 

Incorporated in the system is provision 

for emergency insertion of another amplifier 

in case of failure of one of the amplifiers, 

or if it should develop noise or 

distortion, etc. The top space of the AM- 

1171 cabinet assembly includes an emergen- 

Continued on following page 

for the PRIME LENS 

ILOUiA\OIM;i£N 

8 out of 1 Exhibitors today choose 

a Kollmorgen Super Snaplite for 

their prime lens. Perhaps this 

is because for more than 

thirty years Snaplites have 

been the standard by 

which all other lenses 

have been judged. 

For speed, for contrast, for 

definition and for terrific brilliance on 

the screen, your 1st Choice is a Super Snaplite. 

Write for Bulletin 222. 

\yJO l ZJCCC(// «: O it o IK *%.'' «» lv 

' NORTHAMPTON, MASSACHUSETTS 

BOXOFFICE January 11, 1960 1-3

SIMPLEX PRESELECT SOUND SYSTEM 

Continued from preceding page 

14 

LOW PRICED 

cy speaker switching panel. This panel provides 

for immediate insertion of the effects 

I auditorium speaker amplifier) channel 

power amplifier into any of the five stereo 

channels should one of these channels develop 

trouble during the show. For instance, 

if the center channel of the stereo operation 

should fail during the show the projectionist 

merely turns the switch marked 

center channel from normal to the emergency 

position. In the matter of a second 

the defective channel is replaced with the 

effects or auditorium power amplifier, 

thereby maintaining sound on all the stereo 

channels with only the loss of the auditorium 

speakers. The loss of the surround 

speakers being the less important than loss 

of the stage speakers. In the meantime, 

the defective amplifier may be repaired 

and put back into operation later on. 

Sometimes only a tube will need replacement. 

Again, this amplifier can be switched 

into any of the five channels should any 

one of the five power amplifiers become 

inoperative, noisy, have low volume or develop 

distortion, etc. 

We would like to point out the X-L model 

power amplifiers are very ruggedly built, 

with plenty of reserve power, carefully 

tested for very highest quality sound output 

before leaving the factory. Good tubes, 

of course, are a "must" in any theatre 

amplifier. They should be checked at least 

once a month in a good tube checker. 

By the way, the monitor and control 

DEPENDABLE ROWER SUPPLY 

3** 

SELENIUM RECTIFIERS 

* Not just an all-purpose rectifier, but one that has been designed 

SPECIFICALLY for efficient use with angle or coaxial trim high intensity 

projection lamps. 

* The transformers, being of glass insulated type, withstand 150° F. 

higher temperatures than cotton, 

permitting emergency operation of 

two lamps on one rectifier. 

* THE SELENIUM STACKS ARE FULL SIZE and are DAMP- 

PROOFED FOR USE IN WET CLIMATES and protection in 

winter 

storage. 

Three rugged 8-point dial switches 

afford a means of adjusting amperage 

during lamp operation. Adjustments 

can also be made for compensation 

of line phase imbalance. 

HEAVY-DUTY COOLING FAN 

Line control relay. 

-phase-- 

Ar*P«;« 

fO W «- s ArnPere 

juns 1 ^.lllllll 

I II II l l 

THE STRONG ELECTRIC CORPORATION 

11 City Park Avenue • • Toledo 1, Ohio 

NAME. 

THEATRE. 

CITY 

& STATE. 

Please tend literature on Strong Rectifiers. 

panel includes a monitor volume control 

and a monitor selector switch, that provides 

for the monitoring of each of the six channels 

individually, or all six channels can 

be monitored simultaneously. Moreover, the 

monitor assembly is self -powered. It should 

be placed in the projection room at a point 

where the projectionist can make a quick 

check on the sound output at any time and 

still keep an eye on the screen. It is wise 

to occasionally, during the show, check each 

channel individually for perfect operation. 

LOCATION OF 

WALL SPEAKERS 

It is important to carefully select locations 

for the auditorium speakers on the 

walls around the seating area (magnetic 

sound) to obtain complete coverage of the 

seating area. Approximately 60° vertical 

and horizontal coverage may be assumed 

for each speaker. The number of speakers 

required will depend, of course, on the size 

of the auditorium (including balcony, if 

any) . High quality speakers should be used 

and the impedance matching of all the 

speakers should conform with the manufacturer's 

recommendations. Schematics 

and correct impedance matching data are 

sent with each new equipment. However, 

we might point out here that this advice 

(impedance matching and high quality 

speakers) applies to all other makes of 

systems using auditorium speakers for four, 

six and seven-channel sound reproduction. 

In many cases we have had to correct the 

impedance matching and also relocate some 

of the speakers for better coverage. 

This is another very important detail 

to look into when installing new equipment—correct 

power supply for maximum 

operation of the various units. Never connect 

other electrical equipment on the 

same line as the amplifiers and exciter 

lamp supply unit, always try to run a separate 

power supply for the sound system. 

The usual power requirement is 105-125 

volts AC, 50-60 cycles ± 3 per cent for this 

equipment. Provision is made for wiring 

the equipment accordingly—105 or 125 

volts. The power supply feeding the current 

to the equipment should be properly fused 

either with standard fuses or circuit-breaker 

type installation for safety. All joints 

should be soldered. If the power supply is 

other than that specified, special equipment 

is required, unless the local power 

company will cooperate to provide power 

supply within the above limits. It is a rare 

situation where it is necessary to install 

special voltage regulation, because 105-125 

is pretty universally standard power supply 

in any size town or city. 

NEW SET OF WIRES 

BEST 

In some situations it is all right to use 

same wires for transmission of the sound 

to the stage speakers, adding additional 

lines for the extra speakers. However, we 

iind it is much better to run a complete set 

of new wires and save trouble, in some 

cases, in having to make new splices, etc. 

You are assured of good sound transmission 

if the wiring is installed properly and new 

(all splices or connections properly soldered 

and taped). Don't take chances! 

Hum and noise is often caused by not 

using the correct type of cable and not installing 

as specified by the manufacturer. 

For an example, shielded cable connections 

Continued on page 26 


— 

— 

CONCESSIONAIRES HAVE A JAM' SESSION 

NAC Evaluates Big Growth Market and Best Ways to Achieve Its Potential 

By 

FRANCES CLOW 

I he concessions market today is 

big and it's getting bigger and offers a great 

potential for the concessionaire who uses 

suggestive selling and thinks big." With 

this optimistic statement, Lee Joehnck of 

Commonwealth Theatres, Inc., launched 

the session on "New Business for Indoor 

Theatres" at the recent convention of the 

National Ass'n of Concessionaires in Chicago. 

A GREAT GROWTH MARKET 

Concessions are becoming one of the 

greatest growth markets in the food and 

beverage field, he said, and the concessionaire 

has an opportunity to satisfy the 

consumer needs of the market with better 

products and improved consumer value. 

Joehnck added that consumer value must 

necessarily include such things as "awareness 

of products, promotions, displays, 

customer service, polite and efficient personnel, 

high quality merchandise at a failprice 

and clean concessions stands." He 

augmented this by stating that concessionaires 

must sell quality products at a fair 

price so that they do not price themselves 

out of the full potential of this growth 

market and yet they must watch profits. 

Joehnck suggested goals should be set 

for per cent of profit, sales per person 

and what per cent the concessions sales 

are of admissions, and that in reaching 

these goals, retaining a good portion of the 

selling price of each item as profit should 

be a constant factor. 

GOALS ARE 

NECESSARY 

"List year in our company." he said, "we 

tried to attain certain goals. For our sales 

per person in our 'hard-top' theatres, we 

set a goal of 15 cents and we attained 15.2 

cents per person. For sales per person 

at a drive-in, we set a goal of 35 cents 

we attained 33.6 cents per person. For the 

concessions sales per cent of the admission, 

we set a goal of 30 per cent, and we attained 

25 per cent. We set a goal in our 

drive-in theatres of 50 per cent of the admission, 

and we attained 48.2 per cent. 

Without a goal you don't know where you 

are going." 

Joehnck enumerated several ways in 

which profits can be increased without increasing 

prices or changing the quality, 

or decreasing the quantity, of the items 

sold in concsssions stands. In fact, he said 

the following should be "musts" in concessions 

operations. 

Clean, sanitary and attractive concessions 

stands; clean, attractive point-of-sale 

material, with emphasis on the fact that 

there is no substitute for visual sales appeal; 

suggestive selling; thinking big and 

selling big; suggesting to patrons the high 

profit items, such as large drinks and buttered 

popcorn; concessions trailers to sell 

concessions items; selecting personnel who 

are well groomed, courteous and sell with 

a smile; using the right method to order 

stock and storing inventory; continual improvement 

in concessions stands; continuous 

check of unit costs for higher profits. 

In short, Joehnck urged that concessionaires 

put the plus in refreshment sales by 

setting goals at the beginning of the coming 

year, and that concessions personnel 

be schooled into thinking continually of 

large drinks, buttered popcorn—meaning 

highlighting the high-profit items. 

SHOULD TRY NEW ITEMS 

Leonard Pollack, Loew's Theatres, New 

York City, speaking on "Experience is the 

Best Teacher," said this has been proven 

in his own experience, resulting in the 

summation, "nothing ventured, nothing 

gained." He expressed the opinion that with 

the graduation to new machinery, new type 

of stands, big quality products, plus variety, 

it is up to the concessionaire to determine 

if an item is worth selling and 

then try it. 

"Progress," he declared, "is trying new 

items and merchandising them in the best 

possible way." 

m . ,-^1 - k WK i 

Jack Fitzgibbons, jr., Theatre Confections 

Ltd.. Toronto. Ont., Canada, enumerated 

promotions which had been successfully 

carried out by his organization in 

talking on "Promotion Plans That Click 

Visual." He showed slides on such promotions 

which primarily involved tie-ins. As 

examples, a lucky star in a box of popcorn 

being good for a free drink: a coupon with 

a ten-cent box of popcorn in connection 

with a skate promotion arranged through 

merchants—the lucky number on the coupon 

provides a certificate so the winner 

can buy the right-size skates. Saturday 

afternoon kid parties were also a big success, 

Fitzgibbons reported. These are arranged 

in cooperation with the police department, 

school board and service clubs. 

PRIZES ARE INCENTIVES 

To bolster the promotion programs, 

monthly prizes for merchandising and 

salesmanship are offered to the concessions 

manager and salesgirl who are winners. 

Lee Koken, RKO Theatres. Inc., New 

York City, went straight down the line in 

the matter of changes and improvements to 

increase sales in connection with "Importance 

of Concessions Planning." As tangible 

examples for upward sales. Koken related 

improvements in RKO theatres in Albany 

and Brooklyn, where the concessions 

canopy was enlarged and the front was remoieled. 

Koken said also that the use of 

popcorn warmers increased butter corn 

sales; ice cream sales were likewise increased 

where the display was put up 

front; hot dog sales went up with the 

installation of two service counters for two 

hot dog grills. Hot dogs are highlighted 

through rotisserie display, napkins, etc. 

can mean a 

Adding that stand location 

big increase in these sales. Koken sug- 

Continued on following page 

ft ff ft 

ia !j 

Photgrophed at the annual luncheon of the National Ass'n of Concessionaires in Chicago in November 

were the officers, board of directors and post presijents— left to right: Irving Singer, Rufus Harris, 

Larry Blumenthal, id Chrisman, Van Myers, Russell Filer, Spiro Papas, Jack Fitzgibbons jr., Bert Nathan, 

Philip L Lowe, Harold Chester, Augie J. Schmitt, Ed "Pete" Gage, John D Reynolds 

BOXOFFICE :: January 11, 1960 15

At Least 31 Manufacturers Offering 15-Cent Candy 

concessionaires in jam session 

Listed below are the 31 manufacturers 

who responded to the survey of its members 

made by the National Confectioners 

Ass'n to determine which ones were making 

15-cent candy items. Since only the membership 

was surveyed it is likely that others 

are producing similarly priced candy either 

in bars or bags. Comments regarding the 

survey by Frank D. Register of the association 

are published on this page. 

Fred W. Amend Co.: Assorted Chuckles, 

Spice Drop Chuckles, Licorice Chuckles, 

Spearmint Chuckles. 

Bachman Chocolate Co.: Almond Milk 

Chocolate Bar. 

Paul F. Beich Co.: Whiz, Katydids. 

Blumenthal Bros. Chocolate Co.: 

Goobers, Raisinets. 

Boyer Brothers. Inc.: Boyer's Peanut 

Butter Cup, Boyers Cup-O-Coconut. 

Brown & Haley: Almond Rocca Bar. 

Bunte Bros. Chase Candy Co.: Tangos 

Bars, Cherry Mash. 

Cardinet Candy Co.: Baffle Bar, U-No 

Bar. 

D. L. Clark Co.: Clark Bar. 

Dairy Maid Chocolate Co: Chocolate 

Covered Peanuts, Chocolate Covered Raisins, 

Chocolate Nonpariels. 

Ferrara Candy Co.: Jordan Maid Almonds. 

Fox-Cross Candy Co.: Charleston Chew. 

Goldenberg Candy Co. : Peanut Chew 

'dark sweet coating) Chew-Et (milk coating) 

R. H. Hardesty Co.: Pure Sugar Mint 

Puffs, Rum Puffs, Butter Mint Puffs, Assorted 

Puffs. 

Henry Heide, Inc.: Cello bag Jujyfruits. 

Hoffman Candy Co.: Cup-O-Gold candy 

bar. 

M. J. Holloway & Co.: Milk Duds, Ivy 

Mints. 

Walter H. Johnson Candy Co.: Power 

House. 

Edgar P. Lewis & Sons, Inc.: Baby Gum 

Drops (bag), Spearmint Leaves (bag), 

Peppermints ( chocolate -boxed > 

Mars, Inc.: Milky Way, Snickers, 3 

Musketeers. 

The Nestle Co., Inc.: Nestle's Crunch 

Bar. 

Pearson Candy Co.: Nut Goodies. 

Peter Paul, Inc.: Mounds, Almond Joy. 

Quaker City Chocolate and Confectionery 

Co., Inc.: Good and Plenty. 

H. B. Reese Candy Co.: Reese's Peanut 

Butter Cup. 

W. F. Schrafft & Sons Corp.: Schrafft's 

Imperials (nuts and caramels, milk chocolate 

coated) 

Standard Candy Co.: Blue Chip Almond 

Nut Cluster, King Leo Stick. 

Stevens Candy Kitchens, Inc.: Fudge 

Pie, English Toffee Bar, Two "Madcaps" in 

foil wrap. 

Switzer's Licorice Co.: Switzer's Old 

Fashioned Licorice (cello bag). 

James O. Welch Co.: Junior Mints, Pom 

Poms, Sugar Babies. 

Williamson Candy Co.: Oh Henry! 

(coated nut roll) 

with a 

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Continued from preceding page 

gested two locations for each hot dog service 

counter, and preferably in line with 

the candy counter. Other sales-creating 

ideas included a six-unit beverage machine. 

with a drink machine near the checking 

lockers for ten cents; coin changer on 

candy and cigaret vending machine; tencolumn 

machines instead of eight-column 

machines. Koken emphasized that it is 

important not to hide the ice cream, saying 

that if it is displayed with merchandising 

unit, the result could mean three 

or four times more sales. 

Further emphasis was also placed on 

drink machines. Koken proposed the installation 

of a battery of drink machines, 

so they would be seen going in and out, and 

also suggested two smaller machines instead 

of one large one for the vending 

of a nine -ounce cup with ice for 15 cents. 

15-CENT CANDY AVAILABLE 

In talking on "The 15-Cent Candy Bar" 

Frank D. Register, National Confectioners 

Ass'n of Chicago, said when his organization 

surveyed its membership to determine 

how many of its candy manufacturer members 

are producing 15-cent items, they were 

somewhat surprised to receive replies from 

31 manufacturers, all indicating that they 

produce one or more 15-cent candy units. 

Register said that not all of these items 

are bars, and that the 15-cent bag items 

could conceivably be sold in conjunction 

with 15-cent bars. Register added that the 

survey was limited to the NCA membership, 

leaving the probability that there are undoubtedly 

other 15-cent items being produced 

which are not included in the survey. 

In stating that "without a doubt the 15- 

cent item is emerging as an important 

force in the candy industry," Register referred 

to tests being conducted by ihe 

Automatic Canteen Co. on the vending of 

15-cent items. In an experiment conducted 

in a west coast location, Canteen found 

that sales of the 15-cent candy items held 

up as well as the 10-cent bars which were 

previously vended. 

SEPARATE PRICE DISPLAYS BEST 

Register also referred to a point made 

back in 1954 in a survey conducted by the 

National Candy Wholesalers Ass'n on the 

relative salability of nickel and dime bars, 

where it was found that in order for dime 

bars :o get maximum sales they must be 

displayed separately from the nickel bars. 

Register pointed out that in the average 

retail outlet, dime bars sell better if displayed 

separately than if sold from a combined 

display of nickel and dime bars; 

that if there is a display of nickel and 

dime versions of the same bar side by 

side, consumers seem to feel they should 

select the lower-priced item, thus making 

it logical to display 15-cent items in a 

separate section to achieve maximum results. 

A question from the floor brought up 

the point of what the 15-cent bar represents 

by way of substitution. Lee Koken 

replied that the special vending size replaces 

the 12-cent size bar. 


A 

On the matter of pushing sales of hot 

dogs, Jack Fitzgibbons proposed that sales 

would build up by giving away a hot dog 

with the purchase of a 20-cent drink. Spiro 

Papas of Alliance Amusement Company 

related the success of the jumbo hot dog 

which his company sold for 30 cents. It 

was introduced with a five-cent discount 

coupon. 

Shoe string potatoes, sold in a cellophane 

bag. were also reported as a good 

and salable item in newly added food 

items. In addition, it has been found that 

the shoe string potatoes help to increase 

the sale of drinks. 

VEND SOUVENIR 

ITEMS 

Automatic vending machines for the 

vending of souvenirs are also a profit item. 

In furthering the idea of vending impulse 

items. Lee Koken said sensational sales 

have been experienced with such items as 

lipsticks at 25 cents, perfume, etc. 

Ed "Pete" Gage, Walter Reade Theatres, 

moderator for the sessions revolving 

around the topic of "New Business for Outdoor 

Theatres," declared that one of the 

basic problems is overlooking the matter 

of cleanliness. He emphasized that it is 

important to be vigilant to keep the stand 

inviting by observing the rules of cleanliness 

and orderliness. 

He suggested that gallon jars containing 

food products be inserted into a relish 

stand with just enough of the neck out to 

let the customer know what it is; that 

long plastic handled spoons be used to fit 

the jar when the contents goes down. 

Gage also projected the idea for menu 

changes as the season changes. Since 

drive-in patrons are usually regular customers, 

new foods, he said, would entice 

them. Included in the suggestions for varied 

items on the menu were corn-on-thecob, 

watermelon, iced tea and iced coffee, 

all of which would make good summer 

fare, yet are simple to handle. 

Gage introduced the idea of installing 

pinball machines where space is available. 

In addition to producing good revenue during 

intermission periods, it has been proven 

that these machines get a good play during 

a picture. 

NEED SUFFICIENT STAFF 

Gage also declared that in saving on 

the payroll business can be hurt because 

there are not enough people to serve customers. 

He suggested that trailers to advertise 

product can be used to advantage. 

He commented that upgrading is an important 

factor, saying that better quality, 

larger size and higher price means increase 

in gross sales. 

Other suggestions involved vending by 

carts or carrier cases through ramps of 

drive-ins, sale of non-food items, and getting 

manufacturers of confections to advertise 

in the theatre from time to time, 

in that candy sales in drive-ins are large 

in volume. 

Dr. Marvin Sandorf. Twin Drive-In, Indianapolis, 

related promotions he had used 

in talking about "Something New Every 

Year." One of Dr. Sandorf's biggest and 

most successful promotion items are license 

plates which he sells to patrons for a dollar. 

He reported that currently there are 

15.000 Twin Drive-In plates out. Periodically 

he publicizes a license plate night. 

and the results are big, and at times patrons 

with a Twin license plate are admitted 

free. 

GOBLET AND DRINK 

PROMOTION 

He also reported tremendous success 

with a special goblet and drink which he 

sold at 20 cents each. His first venture resulted 

in the sale of 6,000 goblets in some 

two-and-one-half hours, which involved 

$1,200 worth of drinks. Other successful 

promotional ventures included a display 

of fireworks on the Fourth of July and 

surprise nights, where the program is not 

advertised but patrons receive prizes. 

Two food items in a package, called a 

Twin Special, have resulted in good sales 

Dr. Sandorf has 

at the concessions stands. 

also found that special names for concessions 

items sold bring an increase in business. 

As an example, ice cream sandwiches 

are titled Big Wheels, which intrigues the 

patrons. 

Citing the intermission break as important, 

Dr. Sandorf tries to keep this 

period interesting by giving a pitch on 

what Twin Drive-In has to offer via a 

loud speaker. He reviews everything, from 

screen offerings to what is available at the 

concessions stand. 

Kendall Way, Modern Sales & Service of 

Dallas, Tex., expressed the opinion that 

better product tends to give an edge over 

competitors, and especially when driveins 

are playing the same picture day and 

date. Hence, in talking on "Variety— 

Key to Better Operations," he urged that 

a new item be plugged with point of purchase 

aid, highlighting weekend specials 

in food to create interest and resulting 

sales, dressing up foods to induce sales, 

for greater profit through greater volume. 

In short, he emphasized variety, value and 

volume. 

PERSEVERANCE 

REQUIRED 

Edward S. Redstone, Northeast Drive-in 

Corp., Boston, briefly brought out the 

point that it requires an abundance of 

perseverance to upgrade the concessions 

business. His recommendation was to serve 

the best food and serve it as quickly as 

possible. Also, to have good physical plants 

with plenty of eye appeal, inviting displays 

and continuous supervision. 

M at items for the outdoor concessions 

were discussed by Moreland Martin, of the 

National Live Stock and Meat Board, Chicago. 

He demonstrated different ways to 

prepare hot dogs and hamburgers, which 

included instructions on how to hold these 

items so they would still be palatable 20 

minutes after preparation. Suggestions included 

roller type hot dog warmer, liquid 

in bottom of pan where it will be kept 

warm and steam, or keep in a steam or 

warming cabinet. 

As for hamburgers, discussion developed 

that if a hamburger is cooked on one side 

only and then stacked on a wire rack with 

uncooked side down, it can be held for at 

least a half hour without the possibility 

of deterioration. 

To a question from the floor as to 

whether a cooked hot dog could be refrigerated 

successfully, Martin said this could 

be done only at the sacrifice of quality. 

To another question as to how long a hot 

dog could be kept in the freezer, it was 

urged that a once-a-week turnover should 

control the supply on hand. 

A new item proposed was liver 

in small 

strips, French fried. 

At the close of the session there was 

considerable interest in Dr. Sandorf's promotion 

gimmicks. The idea of the goblet 

with the drink seemed to have particular 

appeal. Dr. Sandorf said he buys a 12- 

oz. goblet for 11 cents each and sells it for 

20 cents. The license plates idea also drew 

a lot of interest. He buys the plate at a 

cost of 29 cents and sells it to patrons for 

a dollar. Frequently on what he considers 

an off night, Dr. Sandorf promotes Bumper 

Nite, at which time holders of license plates 

gather at the drive-in for a "stockholders" 

meeting and of course admission is free. 

tCE CREAM 

popcorn vRonre 

7(f on 

Give ice cream quality . . . make 

lOi sales. Cash in on the demand for 

delicious soft-served cones, shakes. 

Serve a 10^ cone in 2 seconds . . . 

your food cost less than 3

TRAINING PROGRAM FOR PERSONNEL NEEDED 

Theatre Industry Should 

Go to High Schools and 

Colleges to 

Recruit 

Men for Management 

By 

EDWARD REDSTONE* 

I HE SUCCESS 

of any organization 

is dependent almost 

exclusively upon the 

effectiveness of top 

management to properly 

convey to its 

personnel that which 

is desired and, then 

through every possible 

technique, attain 

these results. In 

Edward Redstone 

those words, I have 

outlined a vast problem 

confronting our 

industry and probably most industries 

what are we really trying to accomplish? 

I am sure all of us want to operate our 

theatres most effectively. This means we 

want to serve our patrons in the best 

possible means with minimum cost. Isn't 

this really what it comes down to? So 

simple to say but so difficult to accomplish. 

A 

MANUAL NEEDED 

I think it is mandatory that every organization 

have a manual which outlines 

not only the desired results but the techniques 

by which they may be attained. 

By each of our manager's having a manual, 

he has at his side a continual source 

of consultation and reminder. It is very 

important that your manual be kept current 

for, if it isn't, within a short period 

of time it becomes obsolete and, therefore, 

you cannot gain from it its full value. I 

cannot overemphasize the importance of 

the manual as a source of continual supervision 

for your employes, and an instrument 

to which management can quickly 

and often refer for the purpose of reminding 

their men of the dos and don'ts 

for their particular operations. 

Another means is through the use of 

correspondence or memoranda. This must 

be correctly pursued. They must be informative, 

educational, and not just critical. 

If a man has made a mistake, do not 

hesitate to tell him so but, on the other 

hand, put forth the manner in which he 

should have handled the particular situation. 

ing them to become theatre managers, supervisors, 

etc. Our businesses represent 

tremendous investments which deserve an 

intelligent personnel system. I have from 

time to time initiated systems at particular 

theatres to train young men but more is 

needed. 

We should go out to the high schools 

and colleges for the purpose of attracting 

men. Our association might initiate courses 

in theatre management in colleges. Possibly 

the place to begin is in state owned 

universities. But we must do something 

and we must do something now or we 

shall find ourselves with theatres without 

proper theatre managers. I think 

some of us have that condition today. 

MANAGEMENT TECHNIQUES 

I should like to divert our attention to 

techniques management should use to accomplish 

that which they want with their 

employes. Management is an all-inclusive 

term for the governing body of a particular 

company. It includes the hierarchy of 

top management such as the board of directors, 

presidents, general managers and 

district managers. Although I may refer 

to management as a supervisor or executive, 

I mean it to include all levels of higher 

theatre management. 

Supervision must be performed by an 

executive with two outstanding characteristics; 

namely, likeability and the ability 

to inspire respect. Too much of one and 

not enough of the other is no good. These 

two qualities must be well-balanced; the 

man must be as well liked as he is respected. 

Furthermore, the executive level must 

demonstrate intelligence, possess integrity 

and inspire loyalty by demonstrating it 

themselves. He must deal fairly with all 

personnel and show no favoritism to one 

against another. Furthermore, he must 

possess sound judgment and demonstrate 

this quality, as well as other qualities, all 

the time with his employes. I am sure 

it is not necessary to elaborate on these 

requirements. They are self-explanatory 

and all very important. 

The greatest incentive a worker can 

have to improve his performance in the 

job is the chance he is afforded to win 

promotion and better pay. He further 

wants a job at work that interests him; 

he wants good materials with which to 

do his work properly; he wants a fair 

wage in return for doing his job and an 

opportunity to advance to a better one; 

he wants satisfactory working conditions, 

and would like to have some say in management 

and decisions pertaining to his 

own welfare and that of his company; he 

wants to work for a supervisor who understands 

how to handle subordinates—especially 

one whom he can both like and 

respect. 

PEGS IN RIGHT HOLES 

Now let's just take a look at some of 

these desires. We have said that employes 

must be interested in the work they are 

doing and, of course, this means that they 

must be given duties that fit their aptitudes. 

It is not difficult for any intelligent 

executive to see to it that this condition 

is taken care of within entirely 

satisfactory limits. It is the responsibility 

of management to get the square pegs 

into the square holes. 

Operating a theatre with poor equipment 

would tend to weaken an employe's 

interest in the work he is doing. Also, an 

employe is interested in his work if he 

is handled by intelligent supervision. A 

word of praise for good performance is 

appreciated by all of us, but the super- 

RECRUITING OF PERSONNEL 

Another means is the manner in which 

we originally recruit our personnel and 

train them. Our industry suffers from a 

tremendous lack of properly trained personnel. 

But more important, few of us, 

including our company, have an energetic 

system of recruiting young men and train- 

* Address delivered ot the November convention of 

Theatre Owners of America in Chicago. 

Erticiency in the concessions operation is fust one of toward Kedstone's responsibilities as vice-president 

and general manager of Northeast Drive-In Theatre Corp. At the 2,500-cot Newark Drive-In Theatre 

in New Jersey eight lanes are equipped and staffed to serve 2,000 patrons in /5 minutes. He has invented 

many innovations in equipment and methods in th? circuit's theatres. 


visor or management must be consistent 

in this matter. Issue a compliment whenever 

it is deserved and not as a meaningless 

and indiscriminate gesture. Conversely 

the management which fails to commend 

an employe for exceptional performance, 

or which unfairly criticizes or reprimands 

anyone, has killed some of the interest 

the employe takes in his work. 

INCENTIVE 

PAYMENT PLAN 

Undoubtedly, management which wishes 

to increase the interest of its theatre managers 

or other personnel in the work they 

are doing should use any influence it may 

possess to promote the installation of an 

equitable incentive payment plan in thencircuit. 

Although I have given a lot of 

thought to this technique, I am sorry to 

say I have never done anything about it. 

However, I do think in the future we shall 

see a sharp increase in the application of 

various types of incentive plans. When 

there is no possibility, however, of securing 

the adoption of a formal incentive 

plan in a circuit, management can take 

steps to see to it that unusual effort on 

the part of its personnel is rewarded by 

increased pay. 

In reference to wages, I think some of 

us have trouble in distinguishing between 

the manifestation of two elements of employe 

morale—interest and satisfaction. It 

is a fart, however, that a manager may 

be very interested in the work he is doing, 

yet completely dissatisfied with his wages 

and work conditions. Conversely the employe 

may be satisfied with his wages and 

working conditions, but will show little 

interest in the work he is doing. It is 

important that we be able to distinguish 

between lack of interest and dissatisfaction 

when these are evident in the employe, 

since different methods are indicated on 

improving morale when one or the other 

exists in the circuit. 

I was requested by the convention committee 

to also discuss with you the general 

problems of organizational controls. 

Because I feel that I cannot do justice to 

this important subject area in the time 

we have, I should like to merely say that 

every organization must be implemented 

with proper procedural controls. To safeguard 

security and to make It possible 

that we operate smoothly, we must have 

proper divestment of responsibilities and 

supervision. 

ORGANIZATIONAL CONTROLS 

A part of this entire problem is how 

can we properly balance that need for 

order and established processes with the 

not-so-often attempted need for daring 

and logical experimentations. How often 

have we virtually ruined young men with 

ambition and ideas of their own by turning 

them into "organization men" with 

every attempt to get them away from 

thinking for themselves. How often have 

we heard top management express the 

opinion that men who think for themselves 

are more than half way to dangerous 

thoughts. Yet we know, if we seal a flower 

from air it dies and if you seal off an 

oyster it yields no pearl. But many of 

us do this same thing to young men. 

Gentlemen, it is not my intention to belittle 

the needs for procedures, rules and 

regulations, but be on the alert that the 

latter are not used as excuses to smother 

To Build Shopping Center at Drive-In Theatre 

Architect's rendering showing shopping center for Moon Glo Drive-In, Fresno, Calif. 

Tor the first time on the West 

Coast, land from an existing drive-in theatre 

will be utilized to build a shopping 

center. Plans for a million -dollar shopping 

center on the Moon Glo Drive-In property 

in Fresno, Calif., were recently announced 

by Edwin F. Zabel, president of Electrovision 

Theatres. 

In other sections of the country theatres 

have been built after shopping centers 

were established. However, in Indianapolis, 

in 1957, Dr. Marvin Sandorf opened a 14- 

acre shopping center on his 40 -acre Twin 

Drive-In Theatre property which he had 

acquired in 1949. It has proved highly 

successful. 

Approval to rezone an excess portion of 

the Moon Glo Drive-In to build the shopping 

center has been granted to the corporation 

by the Fresno board of supervisors. 

TO USE EXCESS THEATRE LAND 

To be known as the Moon Glo Center, 

the Fresno shopping center will be built 

on the southeast corner of the drive-in 

property and is the initial phase of Electrovision's 

program to use excess theatre land. 

The corporation operates drive-ins and 

theatres in California and Oregon, with 

the Hollywood Paramount Theatre as the 

circuit's flagship and executive headquarters. 

Automobile spaces for the drive-in have 

not been lessened appreciably, and space 

is available for approximately 500 cars. 

The drive-in theatre can also be utilized 

out any ideas. 

Historically speaking, great 

changes and reforms have been initiated 

by the minority. This is true in all phases 

of our society including our own industry. 

When drive-in theatres were first born, the 

majority of our- industry scorned their 

sponsors. We all know of the leadership 

necessary to further the several reforms 

that are needed in our great industry and 

we must do everything in our power to 

allow the free thinker to explore for, if 

he is right only one out of ten times, we 

are indeed to be considered fortunate. 

We should not hesitate to start from 

where other people left off. Ideas grow 

and mature as they pass from mind to 

mind. Remember and let's not forget—the 

tragedy of our industry is not its lack of 

brain power but our doing so little with 

what we have. 

for additional parking requirements for the 

shopping center. 

Moon Glo Center and Theatre are immediately 

off freeway and important intersections 

in the northwest section of one 

of Fresno's most rapidly growing areas. 

Construction of the Moon Glo Center is 

planned to start in early spring, with 

completion expected in the summer. The 

architecture will be modern in keeping 

with the motif of the locale. 

ROADS AND PARKING AREAS 

Easy flow of ingress and egress roads 

with service drives on the periphery, along 

with employe parking, are being given 

careful consideration. The theatre boxoffice 

entrance is to be diverted to give 

customers full advantage for both the theatre 

and the center. 

"Electrovision drive-ins were originally 

built on the outskirts of various communities," 

Zabel commented, "but as these cities 

began to mushroom, these theatre locations 

are now found in the heart of 

valuable commercial and housing sections." 

Electrovision Corp. has five drive-ins in 

the Fresno area. 

Miracle Builds New Plant 

For Fibreglas Equipment 

A modern $500,000 plant for construction 

of Fibreglas playground equipment. 

shelters and associated products has just 

been completed by Miracle Equipment Co. 

The new building is on Highway 6, west 

of Grinnell. Iow r a, and contains 30,000 

square feet of floor space, all of which 

will be devoted to manufacture and storage 

of Fibreglas products. 

Fibreglas is tough and durable and permits 

a wide use of bright and appealing 

permanent colors, and Miracle has added 

its own innovation. Perma-Lok, which 

locks the color into the material. Fibreglas 

can be molded to almost any shape and 

is virtually nonresponsive to weather conditions. 

Miracle forecasts many changes in playground 

equipment are due in the immediate 

future. Children will be enjoying colorful, 

animated swings and slides. Instead of 

wood or belt seats on swing sets, they will 

sit on bears, pandas, ducks, lions, zebras 

and other animals. 


Problem of Steep Slope 

To Concessions Building 

Solved by Lighted Steps 

Building Also Enlarged 

For Two-Lane Cafeteria 

In this architect's sketch of the remodeled and expanded concessions building at the Camp Home 

Drive-In Theatre, Pittsburgh, the solid black lines indicate the addition to the existing building. The 

addition now houses a large concessions storage area as well as the enlarged, modern restrooms. The 

following is a legend of the equipment as shown by corresponding numbers on the drawing: 1. Counter, 

2. Manley hot food self-service unit, 6. Cold plate, 9. Pyramid candy rack, 10. Dispensomatic Ice-O- 

Bar drink dispenser, 11. Sealtest ice cream cabinet, 12. Drip-O-Lator coffee dispenser, 13. Wyatt 

creamer, 14. Cretors-National butter dispenser, 15. Gas pizza oven, 16. Pizza table, 17. Star French fryer, 

18. Vulcan Hart Thermogrid grill. 19. Two-drawer Toastmaster warmer, 20. Coffee urn, 21. Cretors popcorn 

machine, 22 Popcorn pan, 23. Utility stand, 24. Koch deep freeze, 25. Univex, Model GP potato 

peeler, 26. Scotsman ice flaker, 27. Lingle 6x6 walk-in cooler, 28. Larkin blower coils, 29. Copelmatic 

compressor, 30. National cash register. 

Back in 1953 when Associated 

Theatres constructed its Camp Home 

Drive-In Theatre out in the Ben Avon 

Heights of Greater Pittsburgh, it was confronted 

with the same task that confronts, 

and often confounds, most theatremen 

building around Pittsburgh. As usual, a 

mountain had to be moved. 

Although this type of a location nearly 

always presents an ideal layout scheme 

for the ramp area, it often presents a 

problem for the design and construction 

of the buildings thereon. If the concessions 

building is kept low or even sunk partially 

into the ground so as to provide easy approach 

for the patrons, there immediately 

arises a water problem. (Note the high 

ground surrounding the concessions building 

in each of the accompanying pictures.) 

When the original concessions building 

was erected it was placed in such a position 

as to eliminate any water problems. 

But—patrons approaching from the downhill 

side and the front were subjected 

to climbing a 45° slope. 

THEATRE COMPLETELY UPGRADED 

Thus, when Ernest and George Stern, 

the operators of Associated Theatres, called 

in their architect and engineer. Jack K. 

Vogel of Wellsville, Ohio, to completely 

upgrade this theatre, Vogel was faced with 

this steep slope problem as shown in the 

smaller picture of the original concessions 

building. The larger picture and the drawing 

show how he solved it. A detailed 

questioning of many of the patrons indicated 

that they are now greatly pleased 

with the change. To be noted are the 12 

inserted lights in every other riser of the 

five-step approach to provide sure and 

certain footing during hours of darkness; 

also the planting area to the right of 

In the remodeling of the Camp Home Drive-In Theatre in the Ben Avon Heights of Greater Pittsburgh, 

the major problem of a steep grade to gam access to the concessions building was solved by 

a five step approach with inserted lights in every other riser for safety. The front was also given an 

open look by installation of floor-to-ceiling windows and twin glass and aluminum doors. A face of 

red Roman brick was installed over the original concrete block. 

20 

This was the old, plain concrete block concessions 

building before it was enlarged. Note the closedup 

look and the steep rise to the building which 

presented patrons with the necessity of climbing 

a 45° slope in order to reach the concessions 

serving area or the restrooms. 


i 

The 

A partial view of one of the 

two lanes in the newly remodeled 

concessions building at 

the Camp Home Drive-In 

Theatre, 

taken from near the entrance. 

The theatre had formerly 

had a station-type stand, 

but a cafeteria was needed to 

take care of the expanding 

business which required fast 

service. For this purpose, fast 

self-service equipment was installed 

to speed patrons 

through the line. 

Personnel Changes at Kodak 

Newton B. Green, Eastman Kodak vicepresident 

and general manager of the company's 

Apparatus and Optical 'A&Oi Division, 

retired January 1 after 41 years 

with the company. He was succeeded by 

Herman H. Waggershauser, formerly assistant 

general manager. 

PORTHOLE BLOWER 

for CLEANER PROJECTION 

• Keeps 

Expensive 

Equipment Clean. 

• For Indoor and 

Drive- In Theatres. 

• One Model for 

ALL Types of 

Projectors. 

the steps and patio and immediately in 

front of the projection room. Hand rails 

were also installed on either side of the 

stairway for safety. 

The owners, in the interest of economy, 

wanted to preserve the original building. 

But, it had been decided to change the 

concessions operation from the station 

type to a two-line cafeteria operation because 

the expanding business demanded 

fast self-service. Fast self-service demanded 

special equipment for speedy 

preparation of foods and drinks. This 

equipment demanded adequate space and 

breathing room for the personnel manning 

it. As the original restrooms were far 

too small and unaccommodating, the decision 

was made to remove them from this 

original building altogether, and include 

them in a new addition. This gave Vogel 

the ample area he needed to create an 

efficient layout with proper equipment 

The attractive cashier's stand 

at the end of one lane. In the 

remodeling the building wai 

enlarged to provide a generous 

concessions storage area 

as well as plenty of space 

for the personnel and for patrons. 

Also, restrooms, which 

had been too small and unaccommodating, 

were replaced 

by new ones which are of 

sufficient size and equipped 

with modern facilities. 

that would lead to "suggestive" selling, 

concessions is a Sportservice operation.) 

The new addition now houses the concessions 

storage area, as well as the new 

ultramodern restrooms. The walls of the 

restrooms are structural glazed tile and 

the floors, with the exception of the 

checkered area, are asphalt tile. The 

checkered area shown on the drawing in 

the men's room is ceramic tile. 

Important in the remodeling, was the 

opening up of the old front to create a 

spacious look by installing floor-to-cciling 

windows, split in the center by twin glass 

and aluminum doors. The concrete block 

of the original building received a new 

face of red Roman brick. The roof overhang 

has been extended on each side to 

completely cover the sidewalk. 

Associated Theatres is also owner of the 

recently opened Ardmore, Pittsburgh. 

HEYER-SHUILTZ 

UNBREAKABLE 

METM REFILKTOIM 

NEW! 

PERMANENT 

MOLD" 

UNIVERSAL 

IN-A-CAR 

SPEAKER 

Here's greater depth— more sound quality. A new. 

more attractive speaker with a better finish at no 

increase in price! Special color combinations on 

request. Also: Three other model In-a-Car speakers 

to choose from. 

Write or Wire for Fill] Details* Prices on All Item 

DRIVE-IN THEATRE MFG. CO 

505 W. 9th Street, HA 1-8006—1-8007. Kansas City, Mo. 

Get the Most 

FOR YOUR 

Advertising 

Dollar 

WITH 

WAGNER 

ATTRACTION 

AND LETTERS 

PANELS 

Exclusive features accounts for 

them being more widely used 

than all other makes. 

Only Wagner letters can be satisfactorily 

changed by means of 

a "mechanical hand. ' 

HOT «1 

See Your 

Theatre 

Supply Dealer 

5 

YEAR 

GUARANTEE 

ECONOMICAL 

AND 

DEPENDABLE 

Mnnufatlurcd by HEYER-SHULTZ CORP. Ccdor Grove, N. J. 

Writ* for free littrafvr* 

WAGNER SIGN SERVICE, INC. 

21 8 S. Hoyne Avcnua - Chicago 1 2, lllinoii 

BOXOFFICE :: January 11, 1960 21

EQUIPMENT & DEVELOPMENTS 

New Features in 1960 Model 

Ice-Shaving 

Machines 

FOR MORE 

INFORMATION 

Automatic Popcorn Vender 

For Selling Prepopped Corn 

Use Readers' 

Bureau Coupon on Page 27 

drying out, maximum popping expansion, 

easier inventory control and quick, easy 

handling. The bag is said to provide protection 

from moisture and volume changes 

even when stored for long periods of time. 

Electric Cigaret Vending Machine 

Restyled to Play up Showcase 

Featured in the 1960 Model D De Luxe 

Sno-Master ice-shaving machine for making 

sno-cones, sno-balls and ice drinks, is 

a reversing switch which completely eliminates 

jamming from ice freezeups, and a 

new type easy-flow nozzle that prevents 

ice splattering. Constructed of aluminum 

and stainless steel, Sno-Master is highly 

polished and has a mirrored appearance. 

It weighs 65 pounds and occupies one 

square foot of counter space. The insulated 

ice hopper holds approximately 25 pounds 

of sized ice which is shaved as needed. 

Dry, fluffy sno is dispensed into a cup with 

the flick of a lever, and there is no problem 

of storage of shaved ice. Since the 

sno produced does not come in contact 

with human hands, the ice shaver meets 

health department requirements. 

New Polyethylene Popcorn Bags 

Protect Against 

Moisture 

The Bee Hive "Profit Pak," a brand new 

poly pack for the theatre concessions trade, 

is being introduced by Blevins Popcorn 

Co. Jim Blevins, president, in announcing 

the new pack said, "We couldn't improve 

the product, so we revolutionized the package." 

More than a year was spent in research 

and testing to develop the "Profit 

Pak" which contains 25 pounds of highest 

quality Bee Hive hybrid popcorn, packed in 

six, 4 1/6 pound superseal polyethylene 

bags. Costing no more than previous packaging, 

the new pack is specially designed to 

give minimum exposure to moisture and to 

The 1960 model of Rowe Manufacturing 

Co.'s Twenty-700 electrical cigaret vending 

machine has been handsomely restyled to 

give better prominence to the vender's 

showcase feature in which four leading 

brands are displayed in their own plastic 

"jewel cases." Pushbuttons, with facsimiles 

of cigaret packs, make for ease of selection. 

The electric console and its new companion, 

a manual Twenty-700 console, come in a 

wide range of colors, including bronze, black 

diamond, gold mist, dove gray, silver blue 

and turquoise. Both models are in full production 

and are similar in capacity (700 

packs), selectivity (20 brands), vending 

range

take two standard, one-gallon fountain 

heads. Two draft arms, for plain and carbonated 

water, are included. 

Self-Contained Oak Barrel 

For Carbonated Beverages 

Hi-heet Cable is designed to keep gutters 

and downspouts free of ice damage and protects 

roofs from ice and water damage. It 

also keeps sidewalks, steps and driveways 

free of ice and snow. Electromode has more 

than 30 years of experience in the electric 

heating field and the company says every 

precaution has been observed to make these 

two new products, which have been extensively 

tested, completely safe and shockproof. 

Reusable Pressure Sprayer 

Lays on Mist or Stream 

Here is what the doctor prescribes 

AILING 

FOR YOUR 

BOXOFFICE 

Increase your receipts by 

featuring Local Events on 

your screen in 16mm Sound 

Motion Pictures! 

BELL & HOWELL'S 16mm FTLMOSOUND 

ARC PROJECTORS Model 140M Complete 

with BELL & HOWELL'S 30-amp Hi-Intensity 

Arclamp and Rectifier, coated 

projection lens (focus as required) BELL 

& HOWELL 50-watt amplifier, 2-12" 

speakers in carrying cases, rolling 

pedestal. 

$2,000 VALUE— All in Excel. Cond S975 

Less Amplifier & Speakers $850 

A completely new, self-contained barrel 

has been designed and built by engineers 

of the Charles E. Hires Co., with a built-in 

carbonator, cooling equipment and syrup 

container. It is only necessary to connect 

the barrel to water and electric service 

and C02 system to put it in operation. 

The built-in carbonator eliminates the 

need and cost of a separate carbonator, 

and the built-in refrigeration system eliminates 

the need for expensive remote, or 

under-the-counter, refrigeration hookups. 

The cooling coil is designed to eliminate 

the necessity of a water bath and agitator. 

The keg is built for long life, finished in 

natural oak with stainless steel hoops. The 

faucet is of stainless steel construction 

with a minimum of moving parts, and assures 

troublefree service and uniform 

drinks. The Money Maker barrel is available 

with single or double faucets of stainless 

steel construction, with a minimum of 

moving parts for troublefree service. 

Automatic Tape and 

Cable 

Prevent Winter Freezeups 

Electromode Division of Commercial Controls 

Corp. has just announced two new 

products to prevent costly winter freezeups 

and ice damage. Hi-heet Automatic Tape 

which has a built-in thermostat is said to 

provide positive protection against freezing 

of water pipes, drain pipes, oil lines, etc. 

LONG-LASTING 

DEPENDABLE 

THEATRE 

SEATING 

A new, reusable pressure sprayer which is 

easy to clean and maintain is said to be 

the only one on the market that gives a 

choice of a mist spray or straight stream 

for exterminating, deodorizing and disinfecting. 

Manufactured by Kidde Manufacturing 

Co., Inc., the sprayer "lays on" liquids 

without wasting them for longerlasting 

"professional exterminator" spraying. 

The nozzle is on an 18-inch, flexible, 

high -pressure hose which can be aimed 

wherever needed for maximum penetration 

into cracks and crevices. The wide-mouth, 

stainless steel quart container can be filled 

in seconds with any commercial fluid. An 

inexpensive, throwaway Whippets cartridge 

fully pressurizes the Kidde sprayer and the 

container keeps charged for months, the 

manufacturer says. 

Send for FREE LITERATURE 

IRWIN SEATING COMPANY 

A _ 1480 BUCHANAN GRAND RAPIOS, MICH. 

You can shoot your own 16mm sound 

pictures with AURICON CINE VOICE 

SOUND CAMERA, NEW $998.50 

>• Time Payment Plan Available 

"The Dept. Store oj the 

Motion Picture Industry' 

\/^ 

S.O.S. CINEMA"***. 

SUPPLY CORP.' 

Dept. C. 602 WEST 52 ST.. H.Y. 19 

•*Blfel , 

_ 

• Phone: nm 7 0440 

-^ 

31&T ANN9AL 

ACADEMY AWARDS PRESENTATIONS 

OF THE ACADEMY Of MOTION P CTURC ARTS AND SCIMCfS 

ADLER 

LETTERS 

ASSURE SELLING IMPACT 

FOR YOUR CHANGEABLE SIGNS! 

The only complete line of Plastic and Aluminum 

letters, from 4" to 31", including "Snap-Lok" 

Plastic Letters that won't blow off, won't fall off. 

All sizes of Adler Plastic Letters available in 

Red, Blue, Green, Opaque Black. For Free Cotalog 

of Adler 'Third Dimension" Changeable 

Letters—Mechanical Letter Changer—Stainless 

Steel Frames Glazed with Glass or Plostic—Low- 

Cost "Sectioned" Displays—Cast Aluminum 

"Mounties" for building identification—write: 

ADLER SILHOUETTE LETTER CO. 

11 843- A W. Olympic Blvd., Los Angeles 64, Calif. 

NOTICE 

The very best in Arc Lamp Carbon 

Savers. Made for all Types of Arc 

Lamps. Theatres, Drive-ln Theatres. 

Ask Your THEATRE SUPPLY & EQUIPMENT 

DEALER for "PHILLIPS CARBON SAVERS." 

BOXOFTICE January 11. 1960 23

Motorized Floor Mat 

Scrubs Shoes Clean 

The Miracle Mat, which automatically 

scrubs shoes clean, prevents dirt, dust, 

mud and slush from getting past the front 

door, thus cutting costs of sweeping, mopping, 

floor polishing and carpet cleaning 

40 per cent or more, claims its manufacturer, 

Progressive Engineering Co. Painting, 

decorating and cleaning costs are also 

trimmed, since the mat traps the loads of 

dust that otherwise are pumped through- 

out the building and deposited on walls, 

ceilings and furnishings by air conditioning 

and forced-air heating systems. The 

Miracle Mat is a heavy aluminum grille, 

rubber-mounted within a welded steel 

frame installed in the floor. Brushes run 

the width of the grille just below the 

slats. Pressure of a footstep depresses the 

grille, actuating limit switches on an electric 

motor which puts the brushes in motion. 

The brushes sweep up through the 

grill openings, back and forth, hundreds of 

strokes per minute. They keep on scrubbing 

until the pedestrian steps off the mat. 

Dirt may be carried away from a catch pan 

beneath the mat, or through dust collection 

system, or by flushing into building 

drains. 

Wear Resistant Floor Matting 

Available in Variety of Colors 

American Mat Corp. has just announced 

a new floor matting made of the recently 

developed Nyracord compound which is said 

to afford unequalled resistance to wear, 

scoring, denting and puncturing. Resilient, 

it silences footsteps, is exceptionally slipresistant 

wet or dry, and easy to clean. It 

is available in a variety of colors and comes 

in rolls 25 inches wide, 3/16 inches thick 

and up to 40 feet in length. Marketed under 

the name of Ameritred, the matting 

is designed for use back of counters, in 

aisles and washrooms, as a protection for 

carpeting and other floor coverings, and as 

a traffic director. 

Rehabilitation Service Now 

For Old Metal Reflectors 

Heyer-Shultz, Inc., has announced a 

rehabilitation service for its metal reflectors 

which have been in use for over 15 

years without having been refinished. The 

company says most refinished reflectors 

come out like new because they are processed 

by the same procedure as new ones. 

The reflectors must be returned to the 

factory for inspection and quotation of a 

nominal cost. Work is not begun until 

the charge has been acknowledged. Delivery 

runs about two weeks. 

Flushing Tool Cleans Pipelines 

By Water Pressure, Saves Money 

Refund 

mmi:I 

not 100% 

i s f i e d 

CALI CARBON COUPLERS 

Let You Burn All the Carbon 

"They're Expendable" 

The most popular carbon saver. Used by more 

theatres than ALL other makes COMBINED 

Per Hundred postpaid: Not Pocked in 

Mixed Sizes. 

6mm $2.25 8mm $2.75 

7mm $2.50 9mm ...$3.25 

No worrying about injury to high priced carbon 

savers. Burn 'em up, you still profit. 

FOR ROTATING CARBONS 

10mm or 11mm EXTENDER KITS 

Complete for 2 lamps $8.50 

They save 25% or more of carbon costs. 

Most economical carbon saver you ever used! I 

CALI Products Company 

3719 Marjorie Way Sacramento 20, Calif. 

The WORLD'S LARGEST Producer of Carbon Savers 

ALBANY, N. Y. 

ALEXANDRIA, LA. 

ATLANTA, GA. 

BALTIMORE, MD. 

BOSTON. MASS- 

BUFFALO, N. Y. 

CHARLOTTE. N. C. 

CHICAGO, ILL. 

CINCINNATI, OHIO 

CLEVELAND. OHIO 

DALLAS, TEXAS 

DENVER, COLO. 

DES MOINES, IOWA 

DETROIT, MICH. 

GREENSBORO, N. C. 

HOLLYWOOD. CALIF. 

HOUSTON. TEXAS 

INDIANAPOLIS. IND. 

KANSAS CITY, M0. 

LOS ANGELES. CALIF. 

LOUISVILLE. KY. 

MEMPHIS, TENN. 

MILWAUKEE. WISC. 

MINNEAPOLIS, 

MINN. 

24 

At all progressive supply houses. 

POINTS OF DISTRIBUTION 

NEW HAVEN. CONN. 

NEW ORLEANS, LA. 

NEW YORK CITY 

OKLAHOMA CITY, 

OK LA. 

OMAHA, NEB. 

PHILADELPHIA. PA. 

PITTSBURGH, PA. 

PORTLAND, ORE, 

PROVIDENCE. R. I. 

SALT LAKE CITY, 

UTAH 

SAN FRANCISCO, 

CALIF. 

SEATTLE. WASH. 

SIOUX FALLS, S. 

DAK. 

ST. LOUIS, M0. 

SYRACUSE, N. Y. 

WASHINGTON, 0. C. 

CANADA 

MONTREAL, QUE. 

TORONTO, ONT. 

VANCOUVER, B. C 

A new principle, "kinetic energy," static 

waves in water, is the secret of the fast, 

sure action of the plumbers all-purpose 

Flushing Gun in cleaning pipelines up to 

200 feet, according to the manufacturer, 

Miller Sewer Rod Co. The unit can be 

used on all pipelines one-half to six inches, 

including clogged-up toilets, urinals, sinks, 

hot water pipes, sink lines, drinking fountains 

and septic tanks. It is easy to operate—on 

pulling a trigger on the gun 

which is filled with compressed air. a hammer 

blow is released against the water in 

the pipeline. The water in the line acts 

as a flexible shaft and this water impact 

instantly dislodges all obstructions. Pipes 

are not damaged because the pressure 

carries the water and air forward through 

the line. The unit consists of a cylinder 

which is filled with air and comes with a 

separate air pump. Hose attachment allows 

water to go through gun and pipeline. 

It is not necessary to use the hose where 

the line is already filled with water. The 

unit is comparatively inexpensive, saves 

costly plumbing bills and will last for years. 


i able. 

More Theatres Follow Trend 

Toward 70mm Projection 

With New Equipment 

is 

The FUTURA 

a new concept in theatre chair styling 

The "Futura's" modern, streamlined 

The deep-down solid 

appearance is a new departure in 

comfort of Heywoodtheatre 

chair design. The 

graceful, sloping standards 

Wakefield seating helps 

you maintain a capacity 

are heavy gauge, ovalized 

box office . . . often at 

steel. Maximum comfort 

premium prices. Long, de- 

provided by massive 

pendable service and low 

arm rests and by the 

heavily padded, deeply 

curved back and coil or arch 

spring seat with formed rubber 

or rubberized hair cover. 

maintenance costs further 

contribute to your profits. 

Write for new 

Theatre Seating catalog 

HEYWOOD-WAKEFIELD 

Theatre Seating Division, Menominee, Mich. 

Joining the move toward 70mm projection was the 

Academy Theatre in Minneapolis, Minn., where 

Strong U-H-l projection arc lamps and Norelco 

projectors were installed, to add the latest equipment 

following a 1957 $200,000 remodeling of 

the former Alvin Theatre, renamed the Academy. 

A 15 ampere SIL-TUBE for all Gas- 

Filled 

Tube Rectifiers 

• 97 to 

98% Efficient 

• Virtually Unlimited Life 

• Sealed against Moisture • Non-aging 

• No Filaments to "snarl", "sag" or "snap" 

• No more Burned Socket Contacts 

• Convection Cooled, no Fan Required 

• Lower Transformer Temperatures 

• Sold on a 4-year pro-rated guarantee 

TWO MODELS cover both HIGH and LOW Voltage Rectifiers 

The R-1160 SIL-TUBE can be used on all arcs that operate up to 45 Volts—the R-1170 SIL-TUBE 

on all arcs in excess of 45 Volts. 

EASY TO INSTALL: Simply remove the gas-filled tubes and screw SIL-TUBES into the 

same sockets. Connect anode leads. Reduce the output voltage of the rectifier by moving 

the voltage taps and rotary tap switch back. This compensates for the tremendous 

gain in efficiency of silicon over gas-filled tubes and represents your power savings. 

See Your Dealer or Write Direct to Dept. J 

THE KNEISLEY ELECTRIC COMPANY TOLEDO 3, OHIO WINDSOR, Ont., CANADA 

Constellation "170" arc lamps, mounted on Norelco 

projectors have been installed by National 

Theatre Supply for projection of 70mm film productions 

at the Strand Theatre, Lexington, Ky. 

The projection equipment was the latest addition 

to the theatre after a street-to-stage facelifting. 

Changeable Letters 

i 

STANDARD or BALLOON 

\* Attraction Boards Avail- .* 

Write for Literature 

and Prices. 

ALLANTYNE CO. 

1712 Jackson St. Omaha 2, Near 

For 

YOUR 

BOXOFFICE 

Engraved b y I 

our exclusive 

process 

| 

on I 

cito to your 

| 

specifications. 

LAMOLITF 

ILLUMINATED PRICE ADMISSION SIGNS 

Our enlarged plant facilities assure OVERNIGHT 

service from coast to coast. 

Plastic Signs Engraved for the Entire Theatre 

Send for Folder "Pat pend. 

DURA ENGRAVING CORP. 

LAMOLITE-BOWMAN DIVISION 

133 West 20th Street New York 11, N. Y. 

IMPROVE YOUR 

THEATRE S APPEARANCE 

MANKO 

otters a complete rcupholstcring 

service within o 

radius of 1,500 miles from 

N. Y. 

We will rebuild your seats and backs without interruption 

to your show. Our selection of materials such 

as leatherettes, mohairs, velours, corduroys, etc.. is considered 

one of the lamest in the country. Our expert 

upholsterers insure top quality workmanship. 

We also sell sewed seat covers, pre-cut squares and 

materials by the yard. 

Our 26 years of servicing the theatre industry assures 

you of complete satisfaction at most reasonable prices. 

Somples and quotations sent on request 

MANKO FABRICS CO., INC. 

Seating Division. 630 Ninth Ave. 

Film Centre Bldg.. New York 36 

BOXOFFICE :: January 11. 1960 25

i 

The following concerns have recently 

filed copies of interesting descriptive literature 

with the Modern Theatre Information 

Bureau. Readers who wish copies may 

obtain them promptly by using the Readers' 

Bureau coupon in this issue of The Modern 

Theatre. 

A new flooring guide is available 

from the Flooring Division of The Monroe 

Co. Inc. The manual explains Monroe 

flooring products for maintenance, 

repair, patching and resurfacing of interior 

and exterior floors. Whether it's a condition 

caused by normal wear or of a severe 

nature requiring complete resurfacing, 

the Guide tells how best to do the job, and 

lists 30 Monroe floor materials and where 

and under what condition to use them. 

A bulletin on a new line of general purpose, 

silicon-type rectifiers in the 150 

to 300kw range, 250 volts DC, especially 

designed for theatres and similar power 

supplies is available from Allis-Chalmers 

Manufacturing Co. 

HI-SPEED 

MOVEMENT 

. . . the new Geneva-type 

intermittent movement that gives 

more light at less cost! 

PRESELECT SOUND SYSTEM 

Continued from page 14 

in the magnetic sound head (X-L Simplex 

equipment) and AM-1170 cabinet should 

be made with the minimum of unshielded 

conductors exposed and these conductors 

must be twisted as close to the terminals 

as possible. Use shielded cable wherever 

it is specified in the schematics and keep 

the shield as close as possible to the terminal 

or terminals so there will be no 

chance of stray hum pickup. Make firm 

electrical connections. Unless this method 

is followed carefully, with any make of 

sound equipment, noise and hum may be 

introduced in the system. 

-*—— — —* 

floi*t ou-Ut tyamottA- 

LIBERTY 

FIREWORKS 

For Record-Breaking Drive-In Crowds 

You are assured Greater Value, Safety, 

Brilliance, Color, Flash and Noise. 

Spectacular LIBERTY FIREWORKS are the greatest 

boxoffice attraction because they are the 

world's finest! They pay for themselves in Increased 

attendance. 

READ THIS UNSOLIC- 

ITED TESTIMONIAL 

"We have shopped around 

for fireworks to use in our 

drive-ins and after comparisons 

have found we 

get the best deal from 

LIBERTY. Your displays 

are brighter." 

GET FREE CATALOG 

NOWt 

48 page catalog, fully illustrated 

shows the gorgeous 

beauty and magnificent 

splendor of LIB- 

ERTY FIREWORKS. 

Reasonably priced from $35 

to $1,000 and up. 

NOTICE: NEW HOME ADDRESS 

LIBERTY DISPLAY FIREWORKS CO. 

Hegeler Lane 

Site formerly Hegeler Zinc Plant 

P. O. Box 683, Danville. Illinois 

Phone HI 2-2559. If no answer call HI 6-o743 

I 

NATIONAL 

1J!U1JIJ,IIJJJM 

PROJECTION and 

SOUND SYSTEMS 

NATIONAL THEATRE SUPPLY COMPANY • BRANCHES COAST TO COAST 

Quality 

(I 

Q 

stands out when you 

buy BALLANTYNE 

UALITY SPEAKERS 

Famous Dub'l Cone and Single Cone Speakers 

are unequalled. Tough protection against 

shock, pressure, weather and water. Exceptional 

engineering gives unusual fidelity, 

range and reception. Six different series in 

all price categories. 

UALITY AMPLIFIERS 

Ballantyne MX and RX systems, specifically 

engineered for drive-ins—not adaptations. 

Designed and engineered for drive-ins with 

ample power for the present and future. 

UALITY 

SOUNDHEADS 

Heavy duty gear boxes and 

Flawless tone. 

perfectly balanced filter fly-wheel. Exciter 

lamp assembly tilts out for easy access. Years 

and years of use by hundreds of drive-ins 

throughout the country. 

When you buy Ballantyne, planning goes with it. 

Countless owners and operators have relied on Ballantyne 

equipment, help and advice on how to build a 

better, more economical drive-in. 

H-,3fwJfi 

"te BallahtLjne{i\\\\y\\w 

1712 Jackson Street Omaha 2, Nebraska 


CONDENSED INDEX OF PRODUCTS 

Page 

ADMISSION SIGNS 

Dura Engraving Corp 25 

PROJECTION PARTS 

PlOt 

S.O.S. Cinema Supply Corp 23 

SIL-TUBES 

Page 

Kneisley Electric Co 25 

AMPLIFIERS 

Ballantyne Co 26 

ATTRACTION BOARDS 

AND LETTERS 

Adler Silhouette Letter Co 23 


Wagner Sign Service Co 21 

BARBECUED MEATS 

Smithfield Ham & Products Co. 17 

CARBON SAVERS 

Cali Products Co 24 

Phillips Electro Extensions 23 

CONCESSIONS EQUIPMENT 

Samuel Bert Mfg. Co 16 

CONCESSIONS FOODS 

Smithfield Ham & Products Co. 17 

DRINKS, SOFT 

Coca-Cola Co 2 

Pepsi-Cola Co 5 

DRIVE-IN THEATRE EQUIPMENT 

Ballantyne Co 25, 26 

Drive-In Theatre Mfg. Co 21 

FILM CEMENT 

Fisher Mfg. Co 24 

FIREWORKS DISPLAY 

Liberty Display Fireworks Co 26 

HOT DOG GRILLE 

Greer Enterprises, Inc 16 

ICE CREAM FREEZERS 

Sweden Freezer Mfg. Co 17 

ICE MACHINES 

Scotsman-Queen Products. Inc. 3 

POPCORN SCOOPS 

Speed Scoop 16 

PORTHOLE BLOWERS 


PROJECTION ARC LAMPS 

C. S. Ashcraft Mfg. Co 9 

Strong Electric Corp 11 

PROJECTION LENSES 

Kollmorgen Optical Co 13 


PROJECTION & SOUND SERVICE 


I 

REFLECTORS 

Heyer-Shultz, Inc 21 

SEAT MAINTENANCE & REPAIR 

Manko Fabrics Co., Inc 25 

SEATING, THEATRES 

Heywood-Wakefield Co 25 

Irwin Seating Co 23 

SELENIUM RECTIFIERS 

Strong Electric Corp 

Clip 

h 

SNO-KONES 

Samuel Bert Mfg. Co 16 

SPEAKERS, IN-CAR 

FOR DRIVE-INS 



THEATRE EQUIPMENT 

& SUPPLIES 

National Theatre Supply 26 


and Mail This Postage-Free Coupon Today 

FOR MORE INFORMATION 

This form is designed to help you get more information on products and services 

advertised in this issue of The Modern Theatre Section, or described in the "New 

Equipment and Developments" and "Literature" and news pages. Check: The advertisements 

or the items on which you want more information. Then: Fill in your name, 

address, etc., in the space provided on the reverse side, fold as indicated, staple or 

tape closed, and mail. No postage stamp needed. 

ALPHABETICAL INDEX OF ADVERTISERS, Issue 

Page 

Adler Silhouette Letter Co 23 

Ashcraft Mfg. Co., C. S 9 

D Ballantyne Co 25, 26 

Bert Mfg. Co., Samuel 16 

Cali Products Co 24 

Coca-Cola Co 2 

D Drive-In Theatre Mfg. Co 21 

Dura Engraving Corp 25 

D Fisher Mfg. Co 24 

n Greer Enterprises, Inc 16 

Heyer-Shultz, Inc 21 

Heywood-Wakefield Co 25 

Irwin Seating Co 23 

Kneisley Electric Co 25 

NEW EQUIPMENT and DEVELOPMENTS 

Page 

Ice Shaving Machine 22 

Polyethylene Popcorn Bags 22 

Electric Cigaret Vender 22 

Automatic Popcorn Vender 22 

of January II I960 

Page 

Kollmorgen Optical Corp 13 

Liberty Display Fireworks Co 26 

D Manko Fabrics Co., Inc 25 


Pepsi-Cola Co 5 

Phillips Electro Extensions 23 

D Scotsman-Queen Products, Inc 3 

D Smithfield Ham & Products Co 17 


Speed Scoop 16 

Strong Electric Corp 11, 14 

D Sweden Freeze/ Mfg. Co 17 

D Wagner Sign Service, Inc 21 

Page 

Automatic Tape and Cable 23 

Reusable Pressure Sprayer 23 

Motorized Floor Mot 24 

Wear-Resistant Floor Matting 24 

PROJECTION & SOUND 

SYSTEMS 


Crushed Ice Drink Dispenser 22 

Oak Barrel for Beverages 23 

Reflector Rehabilitation Service 24 

Flushing Tool 24 

BOXOFFICE :: January 11. 1960 

LITERATURE 

Q Flooring 

Guide.. 

Pate 

... 26 Bulletin on Silicon Reflectors.. 

Page 

.. 26

about PEOPLE / 

Kinner's glass and chrome cleaner, a 

product now used in more theatres than 

any other cleaner of its type, recently 

solved a major problem of a large manufacturer 

of electronic tubes—cleaning 

these tubes inside and out before they are 

assembled and shipped. After years of 

tests, Kinner's was found the best cleaner 

for the job. Continued research by Kinner 

Products Co. and the highest chemical 

standards of any product in this field have 

enabled Kinner's to lead the industry. In 

theatres the product is used for cleaning 

lenses, reflectors, projection equipment, 

glass, porcelain, chrome, stainless steel, 

BOXOFFICE-MODERN THEATRE: 

and PRODUCT 

polished metals and laminated surfaces. 

Prestoseal Manufacturing Corp. has 

been awarded a new General Service Administration 

Federal Supply Service Contract 

for its Miracle Presto Splicer -Motion 

Picture Model. The Presto Splicer is 

the only butt-weld splicer which fuses the 

film back to its original condition, end-toend, 

and which does not add any materials 

to increase the thickness of the film, 

the manufacturer says. 

An all-time record high sales and earnings 

for the fiscal year ended last Sep- 

Send me more information about the products and articles checked on 

the reverse side of this coupon. 

tember 30 was reported by Canada Dry 

Corp. Consolidated earnings reached $4.- 

004.134, a gain of almost 14 per cent 

over the previous year's $3,518,450 income. 

This is equivalent, after preferred 

stock dividends, to $1.61 per common 

share, compared with $1.41 in the preceding 

12 months. Net sales of $98,553,603 

were reported, up from $93,860,800 a year 

ago. Net income before taxes was a record 

$8,161,684. compared with $6,700,470 

in the previous year. 

Lee T. Nelson was elected treasurer of 

the Strong Electric Corp. at the annual 

meeting of the company's 

board of directors 

in December. 

He has been with the 

company since 1929 

and had recently 

served as assistant 

treasurer. Nelson replaces 

Ralph N. Harder, 

New York, who 

r e t i red. Announcement 

was made by 

Arthur Hatch, presi- 

Lee T. Nelson dent of Strong. 

Nome 

Theatre or Circuit.. 

Seating or Car Capacity.. 

Street Number 

Position 

James R. Fleming has been elected president 

of Mars, Inc. and Forrest E. Mars 

has been named chairman of the board. 

Ben A. Bouchard is now executive vicepresident 

succeeding George B. Hurley who 

has retired. Others named in the recent 

election are: Norman Vance jr., vice-president 

in charge of marketing; Harold H. 

Krutz, vice-president in charge of purchasing; 

and D. S. Farquharson, vicepresident 

and comptroller. 

City- Zone.. State.. 

£ 

Fold along this line with BOXOFHCE address out. Staple or tape closed. 

HAVE YOU MADE ANY IMPROVEMENTS LATELY? 

We'd like to know about them and so would your fellow 

exhibitors. 

If you've installed new equipment or made other improvements in your 

theatre, send us the details— with photos, if possible. Or if you have 

any tips on how to handle some phase of theatre operations, concessions 

sales, etc.— faster, easier or better—let other showmen in on them. Send 

this 

material to: 

The Editor 

MODERN THEATRE 

Continuing a foreign goodwill business 

tour, Saul Tanney of Star Cinema Supply 

Co. is making an extended tour of the 

Far East, after visiting in the West Indies 

and South America. He is calling on 

clients with whom his company has been 

doing equipment export business. 

Elected to a third term as vice-chairman 

of the Photographic Standards Board 

of the American Standards Ass'n, is John 

G. Mulder, director of film services at 

Eastman Co.'s Kodak Park Works. Mulder 

joined Kodak in 1938 as a chemist. 

J^ 

Fold along this line with BOXOFFICE address out. Stople or tape closed. 

BUSINESS REPLY ENVELOPE 

First Class Permit No. 874 - Section 34.9 PL&R - Kansas City, Mo. 

BOXOFFICE-MODERN THEATRE 

The Mabelreign Drive-In Theatre in Salisbury, 

Southern Rhodesia, has been equipped with Simplex 

XL drive-in projectors, Simplex sound system 

and Constellation 170 arc lamps. 

THIS SIDE OUT 

825 Van Brunt Blvd. 

KANSAS CITY 24, 

MO 


' 

I 

' 

- 

, 

• ADLINES & EXPLOITtPS 

• ALPHABETICAL INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANDISING 

IDEAS 

THE GUIDE TO | 

BETTER 

BOOKING AND B U S I N E S S B U I L D I N G 

d 

!c/ 

n 

Beatnik Trio in Lobby, 

Other Hard-Sells 

The public is more entertainment conscious 

than ever before, remarks Art Sills, 

now managing the Capitol Theatre in 

Jackson, Mich., for Butterfield Theatres. 

But it must be told and told hard— "superpromotion 

on every picture is the only 

answer to empty seats." 

Sills, who won a Boxoffice Showmandiser 

Citation in December 1958, reports 

how he carries out this formula on attractions 

at the Capitol. 

"Beat Generation"—Had three live beatniks 

in the lobby, lounging in a special 

. . . around a small table 

display area. One painted, one read and 

one meditated 

with a wine bottle and candle. Radio stations 

plugged Louis Armstrong records. 

"The Bat"—staged a "Screamiere" o- 

pening night. Served fried grasshoppers, 

smoked eel and baked ants to patrons. 

Free-passed any one turning up in monster 

costume. Had a coffin display with 

manikin in lobby, also peepbox with card, 

"Beware of the Bat." Inside was a baseball 

bat. During tense moments in picture had 

a stooge scream, two attendants rush down 

aisle and pick up disguised manikin. Then 

they carried her out in two parts! 

"John Paul Jones"—Navy display in 

lobby. A-boards carried poster on movie 

with credit lines. 

"Have Rocket, Will Travel"—Tied in 

store for display of toy space rockets and 

equipment with stills and plug for picture. 

"Sign of the Gladiator "—Tied in with 

two dime stores on bracelet counter with 

stills mounted on a sign proclaiming, "In 

Days of Old These Were Fashionable 

Jewelry—Now Get the Newest." Sign in 

sweater shop with still of Ekberg in sweater. 

"Tamango"—Had a seven-foot tall palm 

tree in lobby surrounded by paper on the 

feature. 

"Oregon Trail"—Tied in with Woolworth's 

for special cowboy counter with 

banner overhead proclaiming, "Official 

Oregon Trail Trading Post." One-sheet was 

spotted on counter. 

Special Treatment Given 

'Room at Top' in Boone 

"Room at the Top" was given special 

treatment at the Appalachian Theatre in 

Boone. N. C. Manager J. W. Beach tilted 

the admission price a bit for two-a-day 

showings (one in the afternoon and one 

in the evening) and permitted no one 

under 16 to attend unless with parents. 

This worked out very well. 

Radio Station Contest 

Prize 

Preview Comments 

YOU WILL TALK! TALK! TALK! About 

SYRACUSE 

TALKS! 

Tt/EMOIB»W TALKING! 

READ WHAT YOUR FRIENDS 

AND NEIGHBORS ARE SAYING 

RICHARD EGAH DOROTHY McGUIft£ 

•us SANDRA DEE' ARTHUR KENNEDY 

'~S ffiOY 

'. DONAHUE -

In Bookings of Older Films Make Sure 

There's Gimmick on Which to Key Ads 

By BILL JONES 

District Manager, Stewart-Everett Theatres, 

Charlotte, N. C. 

As many of you know from experience, 

the small-town situation formerly operated 

with three to five changes a week. 

The shortage of product has necessitated 

a change in policy. With two competing 

theatres faced with the limited number of 

releases today, we have been forced to develop 

booking policies which would be limited 

by the product available. 

With slightly over 200 pictures available 

in a small town it is very apparent that 

only two changes per week, per theatre 

could be made if all the product were 

booked. That resolves the small-town booking 

problem from one several years ago 

where six to eight features a week were 

used down to the current position of having 

only two new pictures available each 

week on the average. 

SPECIAL HANDLING, TOO 

For the past several years, because of 

the dwindling number of pictures available 

we have been forced to resort to 

other sources of available product rather 

than overextending playing time on current 

releases or playing undesirable product. 

We have found the best way to do 

this is to use special bookings, with special 

handling, promotion and exploitation, certain 

combination programs from pictures 

released two to eight years ago. We have 

been very successful in doing this not only 

in Hartsville but also in a number of other 

situations through the Carolinas. 

To illustrate, 

we have very successfully 

booked a combination of "I'd Climb the 

Highest Mountain" and "A Man Called 

Peter." We have combined two of the 

older Elvis Presley pictures, 

"King Creole" 

"Jail House Rock" or "Love Me Tender," 

for Friday-Saturday double bill with exceptional 

success. From experience in a 

number of situations after a test, we have 

had a special television star triple -bill 

using old features starring Richard Boone, 

Hugh O'Brian and James Amess. We have 

also combined, for repeated showings over 

the past years, "Tobacco Road" and 

"Grapes of Wrath." 

COMBINE STARS 

We have had a special combination program 

consisting of Jayne Mansfield and 

Jane Russell, "The Girl Can't Help It" 

and "The French Line," or "Mamie Stover." 

We've combined some of these stars 

with Marilyn Monroe in "Niagara" to very 

good results, and we've used a special rock 

and roll program made up of "Rock Pretty 

Baby," "Mr. Rock and Roll," "Don't Knock 

the Rock" and "Jamboree." We have gone 

way back into the vault to pick up two 

of the older Tarzan pictures combining 

these on a Friday-Saturday double bill. 

It is amazing what these old Tarzans will 

do when replayed. We have used triplebill 

horror shows using many of the standard 

old horror pictures, the older the 

better. The same thing holds true on science-fiction, 

and here again, let me say 

the older they are, the better they gross. 

In a number of situations we have been 

Use of Older Films 

Discussed at TOA 

"Salvaging Yesterday's Products" 

was one of the ten subjects discussed 

during the showmanship panel moderated 

by Bob Selig of Denver, president 

of Fox Intermountain Theatres, 

at the recent Theatre Owners of 

America convention in Chicago. 

As the panel booklet pointed out, 

"There are many fine pictures of past 

years in the film vaults of exchange 

centers; a shortage of new product is 

forcing exhibitors to take a second 

look." A typical example of dipping 

into the vaults for profitable screen 

bills was presented by Bill Jones, district 

manager of Stewart-Everett 

Theatres, Charlotte, N. C. He formerly 

was manager of the Berry Theatre in 

Hartsville, N. C, a small town with two 

conventional and one drive-in theatre. 

forced to use a program of this type every 

two to three weeks—and every one of them 

have been most successful and profitable. 

They are far, far better than stretching 

current releases an extra one to three days 

or filling some open date with undesirable 

current releases. 

GOOD GROSSES POSSIBLE 

The important point in connection with 

programs of this kind is to make certain you 

have a gimmick on which to key your advertising 

and promotion. Special bookings of 

older product, using the above or releases 

similar to them, can and will enable you 

to relieve the present product shortage 

and at the same time give you consistently 

good grosses. 

We have used these combinations in 

some 30 to 35 situations where current 

releases do not provide a sufficient number 

of changes for adequate and profitable 

booking operations. There is still a wealth 

of good useful material available in the 

vaults of the distributors—if you can get 

these before the distributor reissues them 

at high terms. You will find your ingenuity 

and promotion efforts will turn in 

a good profit forced on you by the product 

shortage! 

Bag of Money for 'Game' 

A bag of money was given away as an 

advertising gimmick for "The Mating 

Game" to the person with the lucky license 

number called out from the stage 

by Garland Morrison, Starlite Drive-In, 

North Wilkesboro, N. C. The bag of money, 

400 pennies, was obtained from a local 

bank. 

Low Cost Tarzan Display 

< 

Virginia Setzer, Spartan

i 

name 

— 

. 

l am 

j 

. II 

I 

!' 

entir 

d fw 

•.,- 

Coeds Talk With Troy 

By Phone for 'Place' 

George Pugh had a tremendous tieup 

with Troy Donahue in connection with the 

showing of "A Summer Place" at the 

Strand in Lexington, Ky. This was a telephone 

tieup, whereby the local telephone 

company installed a speakerphone in one 

of the University of Kentucky sorority 

houses. This was done at no cost to the 

theatre, and worked out fine. The entire 

sorority was on hand—80 girls in all 

with guests—and everybody could hear the 

conversation between Troy (in Chicago) 

and the girls. 

In addition, a reporter from the Kentucky 

Kernel took notes of the whole thing, 

and there was a photographer to take pictures 

while the girls were talking, the 

story and pictures to be run in the Kernel. 

You will find a couple of photos reproduced 

to give you an idea of the good time that 

was had by all. 

The girls were so excited they could 

hardly contain themselves. In addition to 

assuring Troy that they would be at the 

opening, they invited him down to a 

holiday formal. 

LOTS OF ENTHUSIASM 

During their conversation, Troy mentioned 

that he would be in either Knoxville 

or Nashville, Term., on tour for the 

picture, whereupon all the girls screamed 

for him to stop over in Lexington. Anyway, 

there was a great deal of enthusiasm 

on both ends of the wire—and this was 

an excellent piece of publicity for the 

picture. Not only that, but with this sorority 

being the most popular on the campus, 

it can mean a lot for the Strand in the 

future to have such a good "in'. 

As a closing bit to the -whole thing, the 

girls sent Donahue an autographed picture 

of them sitting around the phone. 

"You will agree that this was a terrific 

stunt, and one that paid big dividends all 

along the line," comments the Schine circuit 

Plash. 

Tested Want Ad Deal With Newspaper 

Splurges Publicity on Screen Bill 

A theatre-newspaper tieup packing a 

high potential of revenue-producing stimulation 

for both participants comes from a 

longtime showman in Sandpoint, situated 

high in the panhandle region of Idaho. 

The showman is Floyd L. Gray, owneroperator 

of the Panida Theatre and Sandpoint 

Motor Movie, who this month is 

marking his 35th year in exhibition. The 

productive tieup, which Gray has proven 

many times over the years, will work best 

with a small city paper, although it should 

do well with any publisher eager to increase 

his volume of want ads (are there 

< 

any who don't? 

In brief the idea is for the newspaper to 

offer readers an opportunity to be its 

guests at the theatre, at a specified outstanding 

screen program, in exchange for 

inserting classified ads in a specified issue 

or issues. The theatre furnishes all the 

passes (it's better to advertise them as 

tickets)—two each for each classified ad 

insertion—in exchange for advertising 

given during the campaign. 

In Sandpoint, Gray arranged the tieup 

with the News-Bulletin, a thriving weekly. 

The attractions were "Holiday for Lovers" 

and "Escort West." The News-Bulletin ran 

front page stories, one a three-column layout, 

for several issues (weeks) preceding 

the Sunday, Monday-Tuesday run. In addition 

large ads within the paper, up to 

three columns wide and page deep (see 

accompanying reproductions), advertising 

the offer of two tickets for each classified 

ad insertion—$1.50 in entertainment with 

a 75-cent (or so) classified ad! 

Gray constantly promotes his theatre 

and his pictures. One of his big promotions 

each year is a turkey giveaway. For last 

Thanksgiving he lined up ten merchant 

sponsors for a giveaway of 500 pounds of 

turkey, tickets being distributed by the 

sponsors for the big drawing. 

II, 

Our Guest! 

THEATRE 

TICKETS 

FREE 

TM *WVaUUITW *um TOO 10 U 

m cuoi io turn * dokhtm ivt 

KM W OrTTlUMMIMT 

now. ion m vm b io m 

two twatb nam Wli H «VW 

to UCH rnson WNNWC * «W 

alums atim tw tua tot m 

BUM 01 NOV ]>!»(] 

h, *» Kn » - 

ifaMtoT.1*. T)««N» 10 

Make extra A«ll*n I«t OhxtmuJ Everym 

alwayi had usttbiao iioiarf Ike kone 

Ikey weald like It Jell, trade or jit* away. 

Mayke 70a have « hoaie or property to tell 

Do yoi a«d t job 1 Here h Ww yea caa lain 

care ol til lke« probleau quickly & rfledirtly! 

RUN A HtW CLASSIFIED AD IK TUT 

HEWS BDUXTTH in eitker lb? Narember 2S 

Be Our Guest FOR A REAL 

EVENING OF ENTERTAINMENT 

Free 

to 10 tmu ovniiNMic >m it m 

T*'*T~f?f/'- S"''T' "oaiUy fit 

^M^4 

m tooo fuui 

NWt IT CAN II 

tow no... 

Tactday 

ii jut like litiig a Vatalios mJ < 

CREE 

bun Two ausra> to; t on nam lot thj 

These two ads illustrate how the Sandpoint, Ida., 

News-Bulletin advertised its want ad promotion 

tieup with the Panida Theatre. The ads ore 2 

cols. 21 inches, and 3 cols. 19 inches. 

Each Friday night he is clearing the 

Panida stage for a teenage Record Hop, 

and reports a fine turnout. 

_ 

? 

One for College Towns 

Here's one for college towns: Get student 

registration numbers from college office 

and run them in series of ads with 

note, "If your registration number appears 

in our ad present your registration card at 

our boxoffice for free ticket to 

of film.i" 

300,000 Shirt Bands for 'Wall' 

Continental Distributing Co. concluded 

a tieup with 2,500 hand laundries in the 

New York area to distribute 300.000 shirt 

bands calling attention to the premiere of 

"Behind the Great Wall" at the new De- 

Mille Theatre early in December. "Wall" 

is the first scented motion picture. 

Newspaper Week Photo 

In 

The Elkin

Card With Gimmick Fine 

For Institutional Copy 

Illustrated herewith is the back of a 

novelty advertising card designed to be 

kept and passed around. 

The theatre message on the opposite side 

State of Nervousness 

Department of Fidgets 

Bureau of Nusiances 

BACKSEAT 

DRIVERS LICENCE 

Expires \Vntn Reaumr Licence is Sssuea 

Ws>\& ii to 

name 

ADDRESS 

Certify tfjat 

Has passed all tests for nervousness and has 

been licenced to irritate, annoy, criticize, and 

otherwise disturb the actual person driving the 

vehicle. 

from the rear seat. 

This nagging should be carried out 

A. M.3U?Mi. 

COMMISSIONER" 

Backseat drivers must carry this licence utlh 

them- --otherwise must keep quiet while 

the vehicle is in motion 

. . 

can be purely institutional, or a kind of 

a teaser far in advance of opening. 

P. J. Cordier, manager of the Rex Cinema 

in Hanworth, southwest London, had 

5,000 of these cards (3x4 I /2 to fit inside 

a wallet or handbag license holder) and 

distributed them to homes and at public 

houses and cafes, but after a great many 

requests for additional copies were received, 

he had 7,000 more printed. He used 

the following theatre copy: 

"You need a license for television . . . 

A license for radio . . . But you do not 

need a license to enjoy one of the crackerjack 

programs at the Rex Cinema . . . 

Phone PEL 2401 .. . Manager: P. J. Cordier 

. . . First Class Films . . . Friendly 

Atmosphere . Courteous staff . . . Well- 

Stocked Kiosk." 

Note that the above copy is not "dated," 

and many persons kept them to show their 

friends. The whole printing might be arranged 

with a political candidate or, in 

fact, almost anyone desiring or needing 

publicity to pay the costs of printing. 

Any good gimmick can be used so long 

as it compels attention. 

Far Talk for 'Petticoat' 

George H. Mackenna, general manager, 

Basil's Lafayette, got a lot of publicity 

for his Christmas attraction, "Operation 

Petticoat," when he arranged to have six 

Buffalonians talk across the seas to their 

favorite service men or women on Christmas 

or New Year's Day as guests of Cary 

Grant, star of the U-I film. The names 

of the six were drawn from the hundreds 

registered with Odessa Shipley, director 

of the Buffalo-Niagara USO. 

How the MPAA Community Relations Dept. 

Can Be of Help 

The Motion Picture Ass'n of America 

has prepared a mimeographed booklet 

titled "How the Community Relations Department 

of MPAA Can be of Direct Help 

to Exhibitors," which is self-explanatory. 

It explains that the average citizen is 

a "joiner," belonging to at least two organizations 

and as many as ten and 15. 

This applies to all communities, regardless 

of size, geographical location, population 

types or any other possible characteristics. 

Of particular interest to exhibitors are 

the more than 50,000 women's clubs in 

the U. S., the booklet points out, and 

goes on to note how women have a major 

voice in consumer spending and other interesting 

facts on the role of the female 

in the entire community life, including 

motion pictures. 

"It is quite apparent that a tiein between 

films and women's organizations 

must first be recognized by the exhibitor 

as important and useful," the booklet 

states, "for long-range public relations 

within his community, as well as for immediate 

boxoffice returns, and then developed 

with a careful plan. 

"But the exhibitor must first devise 

services for his community. Only when he 

'gives' will he receive support in return." 

There follows several pages telling how 

the exhibitor can develop programs 

through community organizations. This is 

an example of the service the MPAA community 

relations department can give an 

exhibitor. The booklet outlines the following 

ways the department can help: 

IF AN EXHIBITOR . . . 

wants to know how to develop services 

. . . 

to his community or to local or- 

ganizations. 

(1) WE WILL ADVISE HIM AND SEND 

HIM A LIST OF SUGGESTED PRO- 

GRAMS. 

. . . wants to know which specific local 

chapters of national organizations might 

be most interested and potentially most 

Added publicity mileage was obtained from a sneak 

preview of "Never So Few" at Loew's Theatre in 

Rochester, N. Y., by Manager Lester Pollock by 

the innovation illustrated above. Patrons were asked 

to tape-record their comments, then hear them 

later on Jack Friel's program on WHEC. Friel got 

a lobby plug, and in return he broadcast the 

tape-recordings. A desk was liberally supplied with 

cards and pencils to obtain the regular written 

comments. 

helpful to 

his theatre. 

(2) WE WILL SEND HIM A LIST 

SUGGESTED ORGANIZATIONS. 

. . . wants a select list of organizations 

OF 

for a special promotion tiein on a specific 

film. 

(3) WE CAN SEND HIM SUCH A LIST, 

ALONG WITH A LIST OF SUGGESTED 

ACTIVITIES. 

. . . wants guidance on planning film 

programs for juvenile audiences. 

(4) WE CAN SEND HIM THE FOLLOW- 

ING: 

"The Changing World of Children's 

Entertainment Films," "Film Programs 

for Juvenile Audiences." A list 

of suitable children's entertainment 

films 

suggestions programs, 

. . . wishes for special 

or for the handling of problems, 

with teenage audiences. 

(5) WE CAN SEND HTM PROGRAM 

SUGGESTIONS AND COUNSEL ON THE 

PROBLEM SITUATIONS. 

. . . wishes help in resolving some community 

public relations problem with 

which he and his theatre are directly 

or indirectly involved. 

(6) WE WILL ADVISE HIM, RECOM- 

MENDING COURSES OF ACTION. 

. . . wishes to encourage and assist the 

development of a new (or existing) Motion 

Picture Council. 

(7) We CAN ADVISE HTM, OFFERING 

HIM SUGGESTIONS FOR PROGRAMS 

AS WELL AS TECHNIQUES. 

. . . wants to know how to obtain cooperation 

from libraries, schools or • 

churches in his community. 

v 

(8) WE CAN ADVISE HIM AND ON OC- 

CASION ACT IN HIS BEHALF. 

. . . would like to receive, or have others 

receive, the review and classification 

services of the Film Estimate Board of 

National Organizations. 

(9) WE WILL SEND HIM "THE GREEN 

SHEET" MONTHLY, FREE OF CHARGE. 

'Porgy and Bess' Team Big 

On Baltimore Radio-TV 

Publicist Irv Blumberg, from Samuel 

Goldwyn Prod, worked in Baltimore 

with Kay Swift, on tour as an authority 

and piano-recitalist for George Gershin 

music, in connection with "Porgy and 

Bess." In addition to press space; the 

Blumberg-Swift combination obtained 167 

minutes of free radio time, plus 78 minutes 

gratis on television. Some of the television 

time was the best in Baltimore—rated at 

"Double A — " and on a commercial basis 

would be valued at $100 per minute. 

Two elaborate windows also was part of 

the "Porgy and Bess" campaign. One in the 

Hecht-May stores, located along the main 

thoroughfare in downtown shopping district, 

utilized a 24-sheet, record albums 

and theatre copy. A second window, also 

downtown, took over a window in the pub- . 

lie library, displaying scenes from the I 

film, books on Gershwin, and the "Porgy 

and Bess" novel. 

Douglas Sirk is producer and director of 

Allied Artists' "Streets of Montmartre." 

— 8 — BOXOFFICE Showmcmdiser :: Jan. 11, 1960

BOXOFFICE 

— 

An interpretative analysis or lay and tradepress reviews. Running time is in parentheses. The 

plus and minus signs indicate degree of merit. Listings cover current reviews, updated regularly. 

This department also serves as an ALPHABETICAL INDEX to feature releases, (bj is for 

CinemaScope; ,v Vista Vision; s Superscope; .N Nature mo; R Regalscopc; t Tcchniramo 

Symbol ij denotes BOXOFFICE Blue Ribbon Award; © color photography. For listings by 

company in the order of release, see FEATURE CHART. 

BOOKINGUIDE 

Review digest 

AND ALPHABETICAL INDEX 

tt Very Goad; + Good; — Fair; — Poor; = Very Poor. In the summary tt is rated 2 pluses, = as 2 minuses. 

d 

loi 

2310 Al Capone (104) Biog. Dr AA 

2309 Alaska Passage (71) f? Action . 

.20th-Fox 

2319 ©Alias Jesse James (92 1 

© Com. . . UA 

2350 Alligator People. The (74) © Ho. 20-Fox 

2347 Anatomy of a Murder (160) Drama .Col 

2337 Angry Hills. The (105) © Adv. Dr. MGM 

2386 ©Angry Red Planet. The 

(94) Science-Fiction . Sino Prod'n 

2314 Arson for Hire (67) Cr AA 

2334©Ask Any Girl (101) © Comedy. MGM 

— B 

2318 ©Bandit of Zhobe, The (80) © Ad. Col 

2355 Bat. The (SO) Mystery AA 

2331 Battle Flame (78) Action AA 

2370 Battle of the Coral Sea (SO) Ac Col 

2374 Beasts of Marseilles, The 

(70) Action Drama Lopert-UA 

2345 Beat Generation. The (93) © Dr...MGM 

2386 ©Behind the Great Wall (98) Doc. in 

Totalscope, AromaRama Cont'l 

2381 Beloved Infidel (123) ©Dr. 20th-Fox 

2382©Ben-Hur (212) Camera 65 

Biblical Drama MGM 

2372 ©Best of Everything. The 

(121) © Drama 20th-Fox 

2345 O ©Big Circus, The (108) © Dr AA 

2348 ©Big Fisherman. The (ISO) 

Panavision, Biblical Epic BV 

2354 Big Operator, The (81) © Dr MGM 

2306 Black Orchid. The (96) ® Or. Para 

238S Blood and Steel (63) Action. . . 

20th-Fox 

2361 ©Blue Anuel. The (107) © Dr.. .20th-Fox 

2354 Blue Denim (89) © Dr 20th-Fox 

2329 Born Reckless (79) Western WB 

2342 Born to Be Lo.ed (82) Drama U-l 

2376 Bucket of Blood. A (65) 

Horror Comedy AIP 

2358 But Not for Me (105) ® Com Para 

I 

OS 

2365 Career (105) Drama Para 

2375 Carry On, Sergeant (88) Farce. .Governor 

. . UA 

2385©Cash McCall (102) Drama WB 

2353 Cast a Long Shadow (82) Wn 

. 

2334 Circle. The (84) Mystery Dr. . Kassler 

2351 City After Midnight (84) My RK0 

2314 Compulsion (103) © Drama. ... 20th-Fox 

2368 Counterplot (76) Crime Dr UA 

2323 ©Count Your Blessings 

(102) © Comedy-Orama MGM 

2379 Cranes Are Flying, The (94) Dr. WB 

2323 Crime and Punishment, U.S.A. 

(95) Drama AA 

2362 Crimson Kimono, The

REVIEW DIGEST 

AND ALPHABETICAL INDEX Very Good; + Good; — Fair; — Poor; — Very Poor. In the summary H is rated 2 pluses, — as 2 minuses. 

Ov

Ac. 

Feature productions by company in order of releose. Running time is In parentheses. Superscope; ,_K Naturama; r Regalscope; t Technirama. Symbol denotes BOXOFF1CE 

Blue Ribbon Award; © color photography. Letters and combinations thereof indicate story type—(Complete 

key on next page.) For review dates and Picture Guide page numbers, see REVIEW DIGEST. 

Feature chart 

ALLIED ARTISTS | 

AMERICAN 

INT L 

COLUMBIA 

M-G-M 

PARAMOUNT 

Al Capone (104) D 5905 

Rod stelger. Fay Spain 

Little Rascals Varieties 

(66) C 5906 

Compilation of two-reelers 

Road Racers (78) Ac .319 

Sail] Fraser. Alan Dlnehart jr 

Daddy-0 (74) D. .320 

Dirk Contlno. Sandra Giles 

©Gidget (95) © C 332 

Sandra Dee, James Darren, 

cliff Robertson 

©Bandit of Zhobe (80) © Ad. 333 

Victor Mature. Anne Aubrey 

Juke Box Rhythm (81) ....el. 

Jo Morrow, Jack Jones 

334 

©Green Mansions (104) © D .914 

Audrey Hepburn. Anthuny Perkins. 

Lee J Cobb 

©Count Your Blessings 

(102) © CD 919 

Deborah Kerr, Rossano Brazy.l. 

Maurice Chevalier 

©Tempest (123) t D 

Van lleflln. SHvana Manganu. 

Ceuffrey Hume 

5814 

> 

©King of the Wild Stallions 

(75) © 0D 5911 

George Montgomery. Inane Brewster 

©Horrors of the Black Museum 

(94) © Ho 401 

Michael Gough. June Cunningham 

The Headless Ghost 

(63) Dyaliscope Ho. 402 

Richard Lyon. Uliane Sottane 

. ©The Young Land (89) 

T.it Wayne. Yvonne Craig 

0D . .337 

©Face of a Fugitive (81).. W. . 338 

Fred MacMurray. Alan Baxter 

Hey Boy! Hey Girl! (81) C/M..339 

Louis Prima. Keely Smith 

©Watusi (85) Ad 918 

Geoige Montgomery. Talna Elg. 

David Farrar 

©Thunder in the Sun (81) 0D..5817 

Silvan Hayward. Jeff Chandler. 

Jacques Itergerac 

> < 

The Rebel Set (72) Ac 5909 

Kathleen Crowley. John Lupton 

Speed Crazy (75) Ac. .5910 

Brett Halsey. Yvonne Lime 

Verboten! (93) D. .342 

hums Best. Susan Cummlngs 

1 

(122) 

Gig 

Edward 

. My. 

Ac 

. 0. 

. 

FEATURE 

OS 

Q- 

< 

a. 

U-l 

> 

O 

u_i 

CO 

20TH-FOX 

CHART 

©Warlock (121) © W. .914 

Richard Widmaik, Henry Fonda. 

A. Quinn. Ilorolhy Malone 

Compulsion (103) © D 

Bradford Pillman. Plane Varsl 

.915 

©The Sad Horse (78) © OD .912 

Parid Ladd. Chill Wills 

The Little Savage (73) ®.. Ad.. 913 

Pedro Armendariz, R. Hoyos 

©Woman Obsessed 

(103)© „ ° 917 

Susan Hayward, Stephen Boyd 

©Say One for Me (119) © CD.. 918 

Buig Crosby, Debbie Reynolds, 

Robert Wagner, Ray Walston 

Here Come the Jets (71) 05 Ac. .920 

Steve Brodie, Lyn Thomas 

oThe Diary of Anne Frank 

(150) © D..916 

(Special release) 

Millie Perkins, Joseph Schlldkraut 

©Holiday for Lovers 

(102) © C..923 

Clifton Webb. Jane Wyman 

©Son of Robin Hood 

(80) © Ad. 921 

Pavld Hedison. June Laverlck 

i 

Miracle of the Hills 

(73) ® Ac 924 

Rex Reason, Nan Leslie 

Alligator People (74) © SF..927 

l.on Chaney jr.. Beverly Garland 

The Return of the Fly 

(80) © Ho 928 

Vincent Price. Brett Halsey 

©A Private's Affair (92) ©C..926 

Sal Mlneo, Barry Coe. Gary Crosby 

Blue Denim (89) © D..925 

Carol Lynley, Brandon de Wilde 

©The Blue Angel (107) © D..929 

May Brltt, Curt Jurgens 

©The Oreoon Trail (86) © 0D .930 

Fred Mac.Murray, William Bishop. 

Nina Shlpman 

©The Best of Everything 

(121) © D..931 

Hope Lange, Stephen Boyd, Louis 

Jourdan, Joan Crawford 

©The Man Who Understood 

Women (105) © CD. 919 

Henry Fonda. Leslie Caron 

Five Gates to Hell 

(98) © Ac. 932 

Neville Brand, Patricia Owens 

©Journey to the Center of 

the Earth (132) © Ad. .934 

Pat Boone, James Mason, Arlene 

Dahl 

Blood and Steel (63) ®.. Ac. 937 

John Lupton, Zlva Rodann 

The Story on Page One 

CD.. 001 

^ Rita Hayworth. Anthony Franclosa, 

\ 

3< Young 

3 Seven Thieves (..) C D..002 

I 

2 C. Robinson, Rod Stelger, 

The Rookie (98) C C..003 

Tommy Noonan. Pete Marshall, 

Julie Newmar 

UNITED 

ARTISTS 

©Alias Jesse James (92).. C 5909 

Bob Hope. Rhonda Fleming 

©The Naked Maja (111) © D. .5913 

Ava Gardner. Anthony Franclosa 

Riot in Juvenile Prison 

(71) Cr .5914 

John Hoyt, Mania Henderson 

Man in the Net (97) . .5917 

Alan Ladd, Carolyn Jones 

©Gunfight at Dodge City 

(80) © W..5915 

Joel McCrea, Nancy Gates 

Pork Chop Hill (97).... D. 5916 

Gregory Peck, Harry Guardino 

4 Skulls of J. Drake (70) Ho.. 5919 

Henry Paniell, Valerie French 

Invisible Invaders (67) . .SF. .5918 

John Agar. Robert nutton 

©The Hound of the Baskervilles 

(84) My.. 5922 

Peter Cushing. Christopher Lee 

Shake Hands With the Devil 

(110) D .5921 

•lames Cagney. Hon Murray 

Day of the Outlaw (90).. W .5923 

Robert Ryan. Burl Ives, Tina Louise 

Pier 5— Havana (67) Ac .5927 

Cameron Mitchell, Allison Hayes 

©Hole in the Head (120).. C. .5926 

Frank Sinatra, Edw. G. Robinson 

©Horse Soldiers (119) 0D. .5920 

John Wayne, William Holden 

The Rabbit Trap (72) . . Dr. .5924 

Ernest Borgnlne. Bethel Leslie 

Cry Tough (83) D 5930 

.Inhn Saxnn. Linda Crlstal 

OThe Devil's Disciple 

(82) CD 5932 

Burt Lancaster. Kirk Puuglas. 

Laurence Olivier 

Cast a Long Shadow (82) 0D. 5931 

Audlc Murphy. Terry Moore 

Ten Seconds to Hell (93) . . Dr. .5925 

leff Chandler, Jack Palance 

Inside the Mafia (72) Cr .5933 

Cameron Mitchell. Elaine Edwards 

©The Wonderful Country 

(96) 0D..5936 

Robert Mltchum. Julie London 

Timbuktu (88) Ac. 5912 

Victor Mature. Yvonne Pe Carlo 

Counterplot (76) Ac. 5934 

Forrest Tucker. Allison Hayes 

Happy Anniversary (S3) . C. .6001 

Pavld Niven, Mltzl Gaynor. 

Carl Reiner 

Vice Raid (70) Cr. .6002 

Mamie Van Roren, Richard Coogan 

D. .5937 

A Dog's Best Friend (70) . . 

Bill Williams, Marcla Henderson 

Gunfiqhters of Abilene 

(67) W. 6004 

I 

Buster Crabbe. Judith Ames 

The key to letters and combinations thereof indicating story type: (Ad) Adventure Dramo; (Ac) Action 

Drama; (An) Animoted-Action; (C) Comedy; (CD) Comedy-Drama; (Cr) Crime Drama; (DM) Drama 

with Music; (Doc) Documentary; (D) Drama; (F) Fantasy; (FC) Farce-Comedy; (Ho) Horror Drama; (Hi) 

Historical Dramo; (M) Musical; (My) Mystery; (OD) Outdoor Drama; (SF) Science-Fiction; (W) Western. 

UNIVERSAL-INT L 

©Imitation of Life (124) .. D .5918 

. 

I,ana Turner, John Gavto, 

Sandra Pee. Pan O'Herlihy 

©The Wild and the lnnn.-.snt 

(85) © C.5919 

Audie Murphy. Sandra Pee. Joanne 

Pru, Gilbert Roland 

Floods of Fear (82)... 0D .5920 

Howard Keel. Aime Heywood 

Born to Be Loved (82) CD .5926 

. 

Hugo Haas, Carol Morris 

©The Mummy (88) Ho. .5923 

Peter Cushing. Christopher Lee 

Curse of the Undead (79) Ho.. 5924 

Eric Fleming. Kathleen Crowley 

©This Earth Is Mine 

(124) © D..5925 

Rock Hudson. Jean Simmons, 

Poiothy McGulre. Claude Rains 

©Pillow Talk (105) © C. 

Porls Day, Rock Hudson, 

Thelma Hitter. Tony Randall 

©Hound-Dog Man 

Odds Against Tomorrow 

©4D Man (85) SF. 6001 

(87) © D/M. 933 (95) D .5938 Robert Lansing, Lee Meriwether. 

Stuart Whitman. Fabian, 

Ilarry Bclafonte. Shelley Winters. James Congdon 

Carol Lynley 

Robert Ryan 

©Sapphire (92) My. .6002 

©Beloved Infidel (123) © D. .936 Subway in the Sky (86) .5929 Nigel Patrick. Yvonne Mitchell 

. 

Gregory Peck, Deborah Kerr, 

Van Johnson. Hlldegard Neff 

Eddie Albert 

5927 

©Operation Petticoat 

(120) C .6003 

Gary Grant, Tony Curtis. Joan 

O'Brien. Rlna Merrill 

©Private Lives of Adam and 

Eve (87) C .6004 

Mickey Rooney, Mamie Van Doren. 

Fay Spain, Martin Mllner 

WARNER BROS. 

©Rio Bravo (141) W 813 

John Wayne, Pean Martin, 

Ricky Nelson. Angle Picklnson 

©Westbound (69) W. .815 

Randolph Seott. Virginia Mayo 

Born Reckless (79) Ac. .816 

Mamie Van Poren. Jeff Richards 

Island of Lost Women (67) Ad.. 817 

Jeff Richards, Venetla Stevenson 

The Young Philadelphians 

(136) D. SIS 

Paul Newman, Barbara Rush, 

Plane Brewster 

Gigantis, the Fire Monster 

(79) Ho. .819 

Teenagers From Outer 

Space (85) SF..820 

Pavld Love. Pawn Anderson 

©The Nun's Story (154) . 

Audrey Hepburn, Peter Flneh 

. D. .821 

. 822 

©Hercules (103 

Dyaliscope Ad 

. 

Steve Reeves, Sylvia Koscina 

©John Paul Jones 

(126) © Hi. 

Robert Stack, Marka Pavan. 

Charles Coburn. Bette Paris 

S23 

©Yellowstone Kelly (91) 0D..901 

Clint Walker, Edd Byrnes, 

John Russell. Andra Martin 

Look Back in Anger (99). D. 902 

Richard Burton. Mary L're. 

Claire Bloom 

©The FBI Story (149) . 

.903 

James Stewart, Vera Miles, 

Murray Hamilton. Nick Adams 

—30— (96) D..904 

Jack Webb. Pavld Nelson 

©A Summer Place (130) . . D 905 

Richard Egan. Dorothy McGulre, 

Sandra Pee, Troy Ronahue 

©The Miracle (121) ®..D..907 

Carroll Baker, Roger Moore, 

Vittorio Gassman. Walter Slezak 

QCash McCall (102) D 

James Garner, Natalie Wood, 

Dean Jagger. Nina Foch 

COMING 

ALLIED ARTISTS 

Raymie 

Ad. 

David Ladd, Julie Adams 

The Hypnotic Eye Ho.. 

Jacques Bergerac. Allison Hayes 

AMERICAN-INT'L 

©Goliath and the Golden 

Horde 

Ad.. 

Steve Reeves 

COLUMBIA 

©Killers of Kilimanjaro © Ad.. 

Robert Taylor. Anne Aubrey 

©Once More With Feeling C . 

Yul Brynner. Kay Kendall 

©Comanche Station W. . 

Randolph Scott. Nancy Gates 

©Crescendo, Story of Franz 

Liszt © D.. 

Pirk Bogarde. Capuclne 

Our Man in Havana C. . 

Alec Guinness. Maureen O'Hara 

Because They're Young D.. 

Pick Clark, Victoria Shaw 

Man on a String Ac.. 

Ernest Borgnlne. Kerwin Mathews 

The Mountain Road Ad.. 

James Stewart, Lisa Lu 

All the Young Men D.. 

Alan Ladd. Sidney Pnltier 

©Strangers When We Meet ©..0.. 

Kirk Douglas, Kim Novak 

©Babette Goes to War © CD.. 

Brigitte Bardot, Jacques Cbarrler 

Enemy General D . 

Van Johnson, Dany Carrel 

MGM 

Home From the Hill © Ad.. 

Robert Mitchum. Eleanor Parker 

©The Last Voyage D . 

Robert Stack. Dorothy Malone 

©Bells Are Ringing C/M . 

Judy Hollidav, Pean Martin 

©Please 

Daisies 

Don't 

© 

Eat the 

C. 

Porls Pay. Pavld Niven 

Key Witness Ac 

Jeff Hunter. Tat Crowley 

©The Subterraneans © D . 

Leslie Caron, Cenrge Peppard 

©Adventures of Huckleberry 

Finn © CD. 

Tony Randall. Eddie Hodges 

©All The Fine, Young 

Cannibals © 

Robert Wagner, Natalie Wood 

D. 

Temptation D. 

Ava Gardner. Dirk Bogarde, 

Joseph Cotten 

PARAMOUNT 

©One-Eyed Jacks (?) W. 

Marlon Brando. Pina Pellicer 

A Touch of Larceny C 

James Mason. Vera Miles 

©Bay of Naples (?) C 

Clark Gable, Sophia Loren 

Jovanka and the Others D. 

Van Heflln, Sllvana Mangano. 

Vera Miles, narry Guardino 

©Breath of Scandal ® C. 

John Gavin. Sophia Loren. 

Maurice Chevalier 

Visit to a Small Planet C. 

Jerry Lewis, Joan Blackman 

20th-FOX 

©A Dog of Flanders © 0. 

David Udd. Ponald Crisp 

Girl in the Red Bikini © D. 

Mark Stevens. Joanne Pru 

Crack in the Mirror © D. 

Orson Welles. Juliette Greco 

The Voice D. 

Edmond O'Brien, Julie London 

©Wild River © D. 

Montgomery Cllft. Lee Remlck 

Sink the Bismarck D. 

Kenneth More. Pana Wynter 

UNITED ARTISTS 

The Fugitive Kind D. 

Mai Ion Brando. Anna Magnani. 

Joanne Woodward 

On the Beach D 

Gregory Peck, Ava Gardner, 

Fred Astalre. Anthony Perkins 

©Solomon and Sheba © D.. 

Yul Brynner. Glna Lollobriglda 

©Elmer Gantry D.. 

Burt Lancaster. Jean Simmons 

©The Unforgiven D . 

Burt Lancaster, Audrey Hepburn 

The Pusher Cr. 

Kathy Carlisle, Rouglas F. Rodgers 

UNIVERSAL-INT'L 

©Spartacus © Dr. 

Kirk Douglas. Laurence Olivier, 

Yul Brynner. Peter Ustinov 

©The Snow Queen An . 

(The Hans Christian Andersen 

classic) 

3 WARNER BROS. 

©Guns of the Timberland OD. . 

Alan Ladd. Jeanne Craln 

©The Bramble Bush D.. 

Richard Burton. Barbara Rush 

©Ice Palace D. 

Richard Burton, Robert Ryan, 

Martha Hyer. Carolyn Jones 

©Captain Buffalo OD.. 

Jeffrey Hunter, Constance Towers 

BOXOFFICE BookinGuide Jan. 11. 1960

Slmnne 

. C 

. D 

. May 

i 

ler) 

.Sonla 

.Maria 

W 

Ac. 

SF 

. . .W. 

. Ad.. 

May 

Sep 

Jan. 

. . Jul 

Feb 

Jan 

Apr 

Sep 

.Sep 

. Mar 

FEATURE 

CHART 

Short subjects, listed by company, in order 

of release. Running time follows title 

Date is notional releose month. Color and 

process as specified. 

^HORTS 

CHART 

ASTOR 

Frankenstein's 

Daughter 

(85) Ho Dec 58 

Sandra Knight, Donald Murphy 

Missile to the Moon (78) SF Dec 58 

Uirh.tni Travis. Cathy Downs 

BUENA VISTA 

UThe Shaggy Doo 

(104) CD. Mar 59 

Fred MacMurray, Jean Hagen 

©Sleeping Beauty (75) 

MISCELLANEOUS 

© Special Rel. 

Animated feature 

©Darby 0' Gill and the Little 

People (93) CF. .Aug 59 

\lbert Sharps, Janet Minim 

OBig Fisherman. The (180) 

Panavision. ... Biblical Epic 

(Special release) 

Howard Keel. Susan Knhner 

Thud Man on the Mountain 

(105) Ad..Nov59 

.l.inirs MacArthur. Michael Rennle 

CONTINENTAL 

(Check Foreign Language section for 

additional listings) 

Law and Disorder (76) . .Sep 58 

Michael Rwlerave, Robert Morley 

©The Truth About Women 

(98) C. Oct 58 

Laurence Harvey. Julie Harris 

©Sorcerer's Village 

(70) Doc- Oct 58 

©My Uncle (110) C. Dec 58 

Jacques Tall (Both Endish and 

French language versions available) 

Room at the Top (115) . . 59 

. 

l-anrence Harvey. Stmone Slgnoret 

ELLIS 

Miracle of St. Therese 

(97) D 

Francis Descaut, Suzanne Flon 

HAL ROACH—See VALIANT 

LOPERT 

Too Many Crooks (87) . .C. .Jun 59 

Terrv-Tbnmas, Breuda de Banzle 

The Rape of Malaya (107) D. Aug 59 

(Reviewed 7/27/57 as "A 

Town Like Alice") 

Peter Finch. Virginia McKenna 

The Beasts of Marseilles 

(70) D. Aug 59 

Stephen Bovd, Kathleen Harrison 

©Elephant Gun (84). ..Ad. Sep 59 

Belinda Lee. Michael Craig 

Sea Fury (. .) Ac Sep 59 

Victor McLaglcn. Stanley Baker 

MAGNA 

tu©South Pacific 

(170) Todd-AO Apr 58 

Rossano Br.izzl. Milzi Gaynor. 

John Kerr. Juanlta Hall 

FOREIGN 

FRANCE 

Back to the Wall (74) 10-26-59 

(Ellis) . .Jeanne Moreau, 0. Oury 

Crucible. The (140) 4-13-59 

l Klngsley) . Slgnoret. Yves 

Hontand, Mylene Demongent 

Diary of a Bad Girl (87) 3-16-59 

(F-A-W) . Anne Vernon. Francois 

Onerln 

©Eye lor an Eye, An 

(93) ® 10- 5-59 

(Manhattan) . .Curt Jnrgens 

Flesh and Desire (94) . . 5-18-59 

(Ellis) . .Rossano Brant, V. 

Romance 

Forbidden Fruit (97) 5-25-59 

(F-A-W) . -Fernanda. F. Amoul 

Girls of the Night (114) 6- 8-59 

(Cnnt'l) Clans Holm, Nicole Rr-rerr 

Grisbi (83) 10-26-59 

fl'MPO) . .Jean Cabin. Jeanne 

Moreau 

He Who Must Die (122). 3- 2-59 

I'lerre Vaneck, Mellna 

(Kasaler) . 

Mercourl 

Heroes and Sinners (82) B- 3-59 

(Janus) . .Yves Montand, Maria 

Felix-. Curt Jnrgens. Jean Servals 

Lady Chatterley's Lover 

(102) 8-31-59 

(Klngsley) . Danielle Darrleui 

Law Is the Law. The (103) 4-27-59 

(Cont'l) . .Frrnandcl. T 

Love Is My Profession (111) 5-18-59 

(Klngslev) . P. Burdot. .Iran C.nhln 

Lovers. The (90) 12- 7-59 

(Zenith) . .Jeanne Moreau, Jean- 

Marc Bory. Alain Cuny 

Lovers of Paris ("Pot 

Bouille") (115) 2- 9-59 

(Cont'l) .Orard Phllipo, D. Carrel 

Mirror Has Two Faces, 

The (98) 8-10-59 

(Cont'l) . .Mlchele Morgan. Bnurvll 

©Paris Hotel (90) 10-12-59 

(F-A-W) . .Charles Boyer. F. Amoul 

Possessors. The (90) 11-16-59 

(Lopert) Jean Cabin, B. Bller 

Sinners ot Paris (80) 7-6-59 

. 

noiki Charles Varwl Belt) liar 

©Virtuous Bigamist (90) 11- 2-59 

(Klngsley) . .Fernandel. C. Rublnl 

What Price Murder? (105) 3-23-59 

(I'MTn). .Henri Vital. M. Demongent 

. 

NTA PICTURES 

A Question of Adultery 

(86) D Mar 59 

Julie London, Anthony Steel 

Hell. Heaven and Hoboken 

(85) .Sep 59 

(Reviewed as "I Was Monty's 

iioublc"! 

John Mills. Cecil I'ai ker 

RANK—(Released through 

Lopert) 

Your Past Is Showing 

(87) C. Jul 58 

Terry-Thomas, Dennis Price 

Rooney (88) C . 58 

John QregSOU, Muriel I'avlow 

©Dangerous Exile (90) ® D Oct 58 

Liiiils Jourdan, Belinda Lee 

^ The Gypsy and the Gentleman 

(90) D Oct 58 

Meltaa Mercourl, Kelih Mitchell 

A Tale of Two Cities 

(117) 0. .Nov 58 

Dirk Kngarde. Dorothy Turin 

©Windom's Way (108) D Nov 58 

Peter Finch. M;iry Ire 

©Mad Little Island (94) C Jan 59 

JcnnnJe Carson, Donald Sinden 

A Night to Remember 

(123) D Mar 59 

Kenneth More. Lawrence Nalsmith 

REPUBLIC 

Satan's Satellite (70) SF. May 58 

.liidd lluldren. Aline Towne 

Missile Monsters (75) . 58 

Waller Reed. Lois Collier 

Man or Gun (79) ® . 

May 58 

Maedonald Carev, Audrey Totter 

Man Who Died Twice (70) D. Jun 58 

Rod Cameron. Vera Ralston 

Street of Darkness (60).. Ac. Jun 58 

llnliert Keys. Sheila Ryan 

No Place to Land 

(78) ® Ac. Oct 58 

Dec 58 

John Ireland. Gall Russell 

. Cr. Invisible Avenger (60) 

Richard Derr, Mark Daniels 

Zorro Rides Again (68) Ad Jan 59 

John enroll. Duncan Ren.'ilrin 

Plunderers of Painted 

Flats (77) ®. 

. 

Curium' Calvet. John Carroll 

TUDOR 

A Cry From the Streets 

(99) D. Mar 59 

Mix Byeravea, Barbara Murray 

VALIANT 

©Tamango (98) ©. 

. Sep 59 

Curt Jnrgens. Dorothy Dandrlrige 

The Scavengers (79) . .Ac. . Dec 59 

Vince Edwards, Carol Ohmart 

LANGUAGE 

GERMANY 

©Affairs of Julie (90) 5-25-59 

(Bakros) Lllo Pillver. Paul 

Hubsebmldt 

Devil Strikes at Night (97) 6- 1-59 

(Zenith) . .Claus Holm. Annemarle 

Dnringer 

Eighth Day of the Week, 

. 

The (84) 7-20-59 

(Cont'l) Zlemann 

Glass Tower. The (104) ... .12- 7-59 

(Ellis). .Lilll Palmer 

OMonpti (97) 7- 6-59 

(Bakroa) . .Romy Schneider. Horst 

BildlholtJ 

©Sins of Rose Bernd, 

The (85) 4-27-59 

. (President) Schell 

Third Sex, The (83) 5- 4-59 

. 

(D4F) .Paula Wesscly. Inttrld Stenn 

(Also available as "Bewildered 

Ynuth" in EnglLsh-dubbed version) 

Tempestuous Love (89) 2- 9-59 

(Century) . Mill Palmer 

ITALY 

Anatomy of Love (97) . 

. .Vittorlo de Slc.i. 

I.nrrn. TOtO 

Most Wonderful Moment 

(94) 9- 7-59 

(Ellis) M. Mastrnlannl. 0. Ralll 

Roof. The ("II Tetto") 

(91) 6-22-59 

(Trans-Lin) . G. Pallottl 

Tailor's Maid, The 

(92) I© 11-16-59 

I.iii) . .Vittorlo De Slca 

©Tosca (105) Jun 59 

(1959-60) 

M-G-M 

GOLD MEDAL REPRINTS 

(Technicolor Reissues 

all 1.75-1 ratio) 

Tom and Jerrys 

C-31 Jerry's Diary (7) Sen 58 

C-32 A Slicked-up Pup .Sep 58 

(6) . . 

C-33 Knitwit Kitty (7) Seo 58 

C-34 Cat Naoping (7) Sep 58 

C-35 The Flying Cat (7). . 

58

I made 

"S- 

XHIBITOR HAS HIS SAY 

ALLIED ARTISTS 

Snowfire (AA)—Molly McGowan, Don Megowan, 

John Carson. Played late, but did better than average 

on Sunday night. Beautiful color and fine acting by 

everybody including the horse. Played Sun., Mon. 

Weather: Cold and rainy.—James Hardy, Shoals 

Theatre, Shoals, Ind. Pop. 1,300. 

BUENA VISTA 

Shaggy Dog, The (BV)—Fred MacMurray, Jean 

Hogen, Tommy Kirk. Played to excellent business. 

High terms, but worth it. Played Thurs., Fri., Sat. 

Weather: Very hot.—William Duncan, Duncan Theatre, 

Killbuck, Ohio. Pop. 800. 

Sleeping Beauty (BV)—Animated feature. A fairy 

tale done in cartoon fashion. Fine production, excellent 

in every way. Majority of ottendance was 

made up of kids. Kiddy tickets should be raised in 

price to show profit. Played Sun., Mon., Tues. 

Weather: Good.—Mel Danner, Circle Theatre, Waynoka, 

Okla. Pop. 2,018. 

Tonka (BV)—Sal Mineo, Philip Carey, Rafael 

Compos. This Disney picture was liked by all and 

we made a little money on it. Played Sat., Sun. 

Weather: Favorable.—Leo W. Smith, Elk Theatre, 

Elkton, S. D. Pop. 600. 

White Wilderness (BV)—True Life Adventure. 

This Walt Disney production offers scene after 

scene of spectacular beauty. It is a lesson in nature 

that you will never forget. Many of these scenes 

have never before been filmed. You will miss a 

great lesson if you miss this picture.— F. L. Murray, 

Strand Theatre, Spiritwood, Sask. Pop. 355. 

Sponsored by Class 

MGM's "The Mating Game" is a very funny 

comedy and pleased everyone here. The local 

Senior class sponsored it here and it did better 

than average. One of Leo's best pictures this 

year. 

Shoals Theatre, 

Shoals, Ind. 

COLUMBIA 

JAMES 

ABOUT PICTURES! 

HARDY 

Face of a Fugitive (Col)—Fred MacMurray, Lin 

McCarthy, Dorothy Green. Color and picture good. 

Played to a good average draw.—L. C. Brazil jr., 

New Theatre, Bearden, Ark. Pop. 1,300. 

Odongo (Col)—Macdonald Carey, Rhonda Fleming, 

Francis de Wolff. A very good jungle drama in 

color and 'Scope which does help for outdoor 

scenery. This did not draw too well and was not liked 

as well as Port Afrique, but Columbia thought it was 

worth lots more, so I had to give lots of my earnings 

to the big country. Played Fri., Sat. Weather. Pretty 

hot.— F. L. Murray, Strand Theatre, Spiritwood, Sask. 

Pop. 355. 

30 Foot Bride of Candy Rock, The (Col)—Lou Costello, 

Dorothy Provine, Gale Gordon. It seems there 

is no further need for showmonship any more. 

Along comes a bunch of CORN in black and white, 

which outdraws most of the Big Ones. We made a 

couple of bucks. Played Tues. Bank Nite. Weother: 

Fair.—Carl P. Anderka, Rainbow Theatre, Castroville, 

Tex. Pop. 1,500. 

METRO-GOLDWYN-MAYER 

Ask Any Girl (MGM)—David Niven, Shirley Mac- 

Laine, Gig Young. A delightful comedy which 

pleased everyone. Would like to see Shirley Mac- 

Loine in more comedies like this. Gig Young very 

good in this. Played Sun., Mon. Weather: Fair and 

cold.—James Hardy, Shoals Theatre, Shoals, Ind. 

Pop. 1,300. 

Journey, The (MGM)—Deborah Kerr, Yul Brynner, 

Jason Robards jr. Swell picture, excellent cast, interesting 

story filmed in color, but did not draw well. 

State fair might have hurt boxoffice. Played Sun., 

Mon., Tues. Weather: Good.—Mel Danner, Circle Theatre, 

Waynoka, Okla. Pop. 2,018. 

North by Northwest (MGM)—Gary Grant, Eva Marie 

Saint, James Mason. We expected to do some business 

with hhis, but somehow the cash customers 

weren't around. Certainly not the fault of the picture. 

Played Sat., Sun., Mon. Weather: Warmer.—Carl 

P. Anderka, Rainbow Theatre, Castroville, Tex. Pop. 

1,500. 

Teahouse of the August Moon, The (MGM), reissue 

—Glenn Ford, Marlon Brando, Machiko Kyo. It's a 

natural for any spot. A not of color and fun. I am 

picking up some of these old releases and doing 

very well with them. Played Fri., Sat., Sun.— Frank 

Sabin, Majestic Theatre, Eureka, Mont. Pop. 929. 

PARAMOUNT 

Don't Give Up the Ship (Para)—Jerry Lewis, Dina 

Merrill, Diane Spencer. After this, I hope Mr. Lewis 

doesn't lose his job. Rather stupid! And not in color. 

Average biz. Played Thurs., Fri., Sat. Weather: Cold. 

— Paul Fournier, Acadia Theatre, St. Leonard, N. B. 

Pop. 2,150. 

Hangman.. The (Para)—Robert Taylor, Fess Parker, 

Tina Louise. This one held the people's attention, 

but would have been better in color. We didn't get 

hurt on it. Played Fri., Sat. Weather: Cold.— Harold 

J. Smjth, Wilson Theatre, Wilson, N. Y. Pop. 1,100. 

Shane (Para), reissue—Alan Ladd, Van Heflin, 

Jean Arthur. Re-run on this good western did satisfactory 

business on my Fri. -Sat. change. Weather: 

Good.—Mel Danner, Circle Theatre, Waynoka, Okla. 

Pop. 2,018. 

Tarzan's Greatest Adventure (Para)—Gordon Scott, 

Sara Shane, Anthony Quayle. Despite rain and basketball 

this drew better than average. Some very 

good photography and color. Played Sat. Weather: 

Rain and cold.—James Hardy, Shoals Theatre, Shoals, 

Ind. Pop. 1,300. 

20th 

CENTURY-FOX 

Blue Denim (20th-Fox)—Brandon de Wilde, Carol 

Lynley, Macdonald Carey. Suggest that mothers 

bring their daughters and see it with them—they'll 

come. Did above average business. Sure wish it had 

been in color. Played Sun., Mon. Weather: Very good. 

—Mel Kruse, Pierce Theatre, Pierce, Neb. Pop. 

1,200. 

Holiday for Lovers (20th-Fox)—Clifton Webb, Jane 

Wyman, Carol Lynley. Very nice picture, good color, 

story okay, stars did a good job, but NO business. 

enough profit to buy the baby some pablum, 

but that's all! No fault of Fox's, as terms were 

fair. Poor title for small town and was bucking 

Christmas shopping and basketball. Played Fri., Sat. 

Weather: Wet and cool.—Arlen W. Peahl, Hi Way 

Theatre, Sheridan, Ore. Pop. 2,000. 

Soy One for Me (20th-Fox)—Bing Crosby, Debbie 

Reynolds, Robert Wagner. We are in a Catholic 

town (98 per cent) and the trailer seemed to stress 

the dancing antics instead of the religious angle. 

It's a pity that they do this. Very entertaining show, 

with good performances. Biz, soso. Played Sun., Mon. 

Weather: Cool.—Paul Fournier, Acadia Theatre, St. 

Leonard, N. B. Pop. 2,150. 

South Pacific (20th-Fox)—Mitzi Gaynor, Rossano 

Brazzi, John Kerr. We ran this picture nine days. 

Patrons enjoyed it and many returned to see it a 

second or third time. Highly recommended for small 

situations.—C. D. Simmons, Grace Theatre, Grace, 

Ida. Pop. 761. 

Woman Obsessed (20th-Fox)—Susan Hayward, 

Stephen Boyd, Barbara Nichols. Good picture in color 

and 'Scope, but business just fair. Played Sun., Mon., 

Tues. Weather: Good.—Mel Danner, Circle Theatre, 

Waynoka, Okla. Pop. 2,018. 

Tips Hat to Fox 

Played "A Private's Affair" on my Sunday- 

Monday change and it pleased everybody. Make 

more of these. Fox, and you will have them 

coming back into the theatres. Gory Crosby is 

coming up very fast and was af his best in this. 

Thanks again. Fox, for making this swell picture. 

Shools Theatre, 

Shoals, Ind. 

UNITED ARTISTS 

JAMES HARDY 

Great St. Louis Bonk Robbery, The (UA)—Steven 

McQueen, Crahan Denton, Molly McCarthy. Strictly 

for television fans. It was slow and sluggish. It kept 

my ushers busy keeping the kids quiet. I advise 

anyone to pass this one up. Played Thurs., Fri. 

Weather: Cloudy and cool.—Harold J. Smith, Wilson 

Theatre, Wilson, N. Y. Pop. 1,100. 

Horse Soldiers, The (UA)—John Wayne, William 

Holden, Constance Towers. This one, I guess, just 

wasn't made for the south. Business—terrible. Played 

Sat., Sun., Mon. Weather: Nice.—Carl P. Anderka, 

Rainbow Theatre, Castroville, Tex. Pop. 1,500. 

UNIVERSAL-INTERNATIONAL 

Wild and the Innocent, The (U-l)—Audie Murphy, 

Joanne Dru, Sandra Dee. This is a good color western 

filled full of comedy and had something different 

in it that other westerns don't have. Did average 

business. Played Thurs., Fri. Weather: Snowy. 

Harold J. Smith, Wilson Theatre, Wilson, N. Y. 

Pop. 1,100. 

Winchester "73 (U-l), reissue—James Stewart, 

Shelley Winters, Dan Duryea. Just couldn't buy a 

better picture for my customers (only, due to 25 

degrees below and deep snow, no customers). I'm 

bringing it back to recoup my loss.—Frank Sabin, 

Majestic Theatre, Eureka, Mont. Pop. 929. 

MISCELLANEOUS 

Mating Urge, The (Pat Patterson—States Rights)— 

This unusual documentary in color will do terrific 

business if sold. We turned cars away opening night. 

Did above average the other three nights. Comments 

were mixed, some good; some not good. Played Sun. 

through Wed.—Jack Malphurs, Midway Drive-In, 

Thomasville, N. C. Pop. 11,154. 

A 'No' on New Cartoons 

Concerning 20th Century-Fox's animated short 

subjects, "Gaston's Mama Lisa" and "Fabulous 

Fireworks Family"—give me the old-time cartoons. 

Although these are in CinemaScope, in 

my book they aren't even funny or entertaining. 

Circle Theatre, 

Waynoka, Okla. 

MEL DANNER 

FOREIGN 

FEATURE 

LANGUAGE 

REVIEWS 

The 400 Blows F g* 

Drama 

Zenith Int'l 98 Minutes Rel. Nov. '59 

An outstanding French-language picture directed 

by Francois Truffaut, one of the widely 

acclaimed "New Wave" of French moviemakers, 

this is a realistic, sometimes frighteningiy' 

so, drama of a child forced into delinquency 

in today's Paris. Awarded the 

prize for best direction at the Cannes Festival 

of 1959 and the best film award at the 

Brussels fete, the picture has just been chosen 

to receive the annual Joseph Burstyn 

award as best foreign film—honors which 

can be exploited in the art houses, where 

it is certain to achieve long runs and be 

one of the most widely discussed films among 

class patrons. The title refers to the many 

blows each French child must take during his 

adolescence and the story deals with a 12- 

year-old boy (played to perfection by Jean- 

Pierre Leaud), who knows he is illegitimate 

and that his mother is cheating on his weakwilled 

foster-father. The boy gets into mischief, 

later becomes a petty thief and is first 

imprisoned with drunkards and prostitutes 

before being sent to a reform school. The 

startling and poignant finale has the boy 

running away until he reaches the sea— 

and the fadeout is merely a heart-breaking 

closeup of his despairing face. Claire Maurier 

as his mother and Albert Remy as his 

well-meaning foster-father are excellent and 

the direction, Parisian street settings and 

photography are superb. 

Jean-Pierre Leaud, Claire Maurier, Alj, 

The Magician 

bert Remy, Patrick Auffay. 

Janus Films 102 Minutes 

p 

Ratio: Drama 

Standard 

Rel.- 

Ingmar Bergman, Sweden's great directorscenarist, 

again demonstrates his magic touch 

in this fascinating and technically brilliant 

drama, almost the equal of his "Wild Strawberries," 

which has been acclaimed by critics 

and is currently a smash hit in U.S. 

art theatres. Superbly acted by Ingrid Timlin, 

Gunnar Bjornstrand and Bibi Andersson, 

all Bergman regulars who were so fine 

in the previous film, and by Max von Sydow, 

who is no less than magnificent as the agonized 

magician and hypnotist, this will benefit 

from Bergman's increasing vogue among 

class patrons and should do equally well in 

specialized houses. The picture has the unmistakable 

stamp of Bergman, not only in 

its outstanding acting and direction but in 

the stark and imaginatively misty photography 

of Gunnar Fischer. The tale starts 

on a country road in Sweden 100 years ago, 

where members of a traveling magic troupe are 

arrested as charlatans and taken to the house 

of a rich merchant, where they give a private 

performance which affects the lives of 

most of the on-lookers. Most of this is chilling 

and suspenseful with only the climax being 

a slight let-down. Miss Thulin proves a 

" 

herself one of the finest and most striking 

Swedish actresses since that other Bergman, 

Ingrid, we mean, and Naima Wifstrand 

is weirdly effective as an ancient witch. Produced 

by Carl-Henry Cagarp for Svensk 

Film-industri. 

Max von Sydow, Ingrid Thulin, Gunnar 

Bjornstrand, Naima Wifstrand. 

A 

10 

BOXOFFICE BookinGuide Jan. 11, 1960

Opinions on Current Productions 

Feature reviews 

Symbol O denotes color; © C in em o Scope; V VistoVislon; s Superccope; K Noturoma: r Reqaiseope; t Tpfhmromo. For story synopsis on each picture, see reverse side 

 

The reviews on these pages may be Hied for future reference in ony of the following ways: (1) in any standard three-ring 

loose-leaf binder; (2) individually, by company, in any standard 3x5 card index file; or (3) In the BOXOFFICE PICTURE 

GUIDE three-ring, pocket-size binder. The latter, including a year's supply of booking and daily business record sheets, 

may be obtained tram Associated Publications, 823 Van Brunt Blvd., Kansas Cfty 24, Mo., for SI.00, postage paid. 

2390 BOXOFFICE BookinGuide Jan. 11, 1960 2389

. . Hayley 

. . Romance 

. . From 

FEATURE REVIEWS 

Story Synopsis; Exploitips; Adlines for Newspaper and Programs 

THE STORY: "The Story on Page One" (20th-Fox) 

Rita Hayworth is maiTied to a drunken, cruel police officer. 

Her mother although a nag, loves her and her 

only joy in life comes from her parent and her young 

daughter. Then she meets and falls in love with Gig 

Young, an intelligent, thoughtful public accountant whose 

entire life has been dominated by a possessive mother. 

-ti 

The pail- have just one adulterous liaison about which '-Fox' 

Gig's mother learns. She threatens to expose Rita to 

her husband unless the affair is terminated instantly. Gig 

surreptitiously calls at Rita's home to reassure her. They 

are discovered and the drunken husband is killed in a 

scuffle over possession of his own gun. Rita's mother interests 

Anthony Franciosa, an unknown attorney, who with 

a brilliant defense wins an acquittal on the premeditated 

murder charge confronting them. 

EXPLOITIPS: 

Use the names of Hayworth, Franciosa and Young on 

the marquee. Hold special screenings for the press and 

for police. Send people walking through town with billboards 

like newspapers plugging picture as headline in a 

newspaper. 

CATCHLINES: 

Love and Death Fight a Similar Battle . One 

Undesirable Situation Into Another ... A Strong, Dramatic 

Story of Passion and Cruelty . on the Rocks. 

THE STORY: "Tiger Bay" (Cont'l) 

Horst Buchholtz, young Hungarian seaman, arrives in 

Tiger Bay, the dock section of Cardiff, after six months 

at sea and tries to find his sweetheart, Yvonne Mitchell. 

At her new address, he learns she has been unfaithful and, 

in a violent argument, he kills her with her gun. The scene 

is witnessed by little Hayley Mills, who refuses to tell the 

police because she has seen where Horst hid the gun and 

she wants it for herself. Later she encounters Horst and, 

taking a liking to him, tells him she will help him get 

out of England. John Mills, the police superintendent, suspects 

that Hayley is lying, but he decides to let the girl 

lead him to the killer. Buchholtz manages to ship on a 

freighter bound for South America, knowing he will be 

free from police jurisdiction once the ship is outside the 

three-mile limit. Mills brings Hayley aboard, but the girl 

refuses to give Buchholtz away. When she accidentally 

falls overboard, Buchholtz dives in and saves her—and 

his identity is revealed. 

EXPLOITIPS: 

Publicize the stars and their talented performances. 

CATCHLINES: 

Only She Could Reveal the Identity of the Killer—and 

Her Lips Were Sealed . Mills, 13-Year-Old Daughter 

of Actor John Mills, Makes an Auspicious Acting Debut 

in a Fascinating Thriller in the Tradition of "The 39 Steps." 

THE STORY: "Who Was That Lady?" (Col) 

Tony Curtis, a chemistry professor, is caught by his 

wife, Janet Leigh, while kissing one of his students. She 

is determined to leave him so he calls in his pal, Dean/) 

Martin, television writer with a flair for the bizarre. Mar- r 

tin concocts an idea to have Tony pose as an FBI secret 

•I"*-*- 

agent so he can tell Janet he was necking with the girl 

»n d in pursuit of. his duty. She falls for the yarn and Tony 

becomes a hero rather than a heel in her eye. In fact, 

she takes his undercover work so seriously and precipitates 

so many hair-brained situations that the real FBI men 

become involved in the situation. Tony and Dean are about 

to be pinched on serious charges when inadvertently they 

uncover a spy ring and everyone is happy. 

EXPLOITIPS: 

Use the cast topliners on the marquee and publicize 

the film as based on the New York stage play produced 

by Leland Hayward. Have screenings for chemistry teachers 

and for FBI or local polices detectives. Play Martin's records 

in the lobby. 

CATCHLINES: 

She Peeked, Then Talked, Then the Fun Began ... He 

Got Deeper in Dutch When He Tried to Explain . . . Who 

Kissed Whom in the Schoolroom? ... A Rollicking Comedy 

of Slapstick Mistakes. 

THE STORY: 

"Solomon and Sheba" (UA) 

In the Israeli desert a thousand years before the birth of 

Christ, Solomon (Yul Brynner) and his older brother Adonijah 

(George Sanders) learn that their father, King David of 

Israel, is near death. Solomon returns to Jerusalem, but 

Adoni'jah pursues the Queen of Sheba (Gina Lollobrigida) 

whose troops have taken part in the Egyptian raid on Israel. 

When King David reveals that the Lord's will is that 

Solomon succeed him to the throne, Adonijah is furious, 

but Solomon persuades him to lead the Israeli armies. 

Meanwhile, Sheba decides to visit Israel and destroy Solomon 

but, instead, she finds herself falling in love with 

the ruler. Against the advice of his cohorts, Solomon per- ^ 

mits Sheba to hold a pagan orgy, which is halted when a bolt * 

of lightning destroys the pagan god and Solomon's temple 

as well. The Egyptian Pharaoh leads his army against the 

sadly depleted Israeli forces but, through a clever trick, the 

Egyptians are plunged to their death. Sheba is stoned by 

the Israeli people but, when she reveals she is carrying 

Solomon's child, he asks her to be his Queen. 

EXPLOITIPS: 

Stress the pageantry and DeMille-like revelry and orgies 

by using stills and blowups of Gina Lollobrigida in her 

scanty costumes and her bathtub scene. 

CATCHLINES: 

The Fabulous Love Story of the World's Most Beautiful 

Woman and the World's Wisest Ruler. 

Exhibitor 

Theatre 

Type Patronage 

City 

State 

To: 

The Exhibitor Has His Say 

BOXOFFICE. 825 Van Brunt Blvd., Kansas City 24. Mo. 

Title 

Comment 

Company •• 

I can't run a theatre without 

BOXOFFICE. Enter my 

subscription now. 

Ernest B. 

Tipton, 

Tipton Theatre, 

Gastonia, N. C. 

.en 

Man 

-glw 

an. 

and 

» ol 

BOXOFFICE BookinGuide :: Jan. 11, 1960

. . sell . . . lease 

. 

RATES: 15c per word, minimum SI .50. cash with copy. Four consecutive insertions for price 

of three. CLOSING DATE: Monday noon preceding publication date. Send copy and 

• answers to Box Numbers to BOXOFFICE. 825 Van Brunt Blvd., Kansas City 24. Mo. • 

POSITIONS WANTED 

Projectionist: Family man, thoroughly 

experienced on all makes equipment. Indoor 

or drive-in theatre. Sober and reliable. 

Now available. Go anywhere. Boxollice, 

8088. 

Now available, organized manager, 

conventional drive-in. desires position 

with security dependent on ability. Boxollice 

£093. 

Drive-in manager thoroughly experienced 

all phases, now managing top 

Eastern location, would like better opportunity. 

Boxoltice 8095. 

HELP WANTED 

MANAGER WANTED with 

conventional 

or drive-in experience or both. State 

qualifications in letter. Long Theatres, Inc 

P. O. Box 1431, Bay City, Texas. 

Assistant manager wanted, aggressive, 

lor first-run de luxe New York City theatre 

Write background to Boxoffice, 8091. 

Theatre Managers: Start a new career 

on the Pacific Coast (not smoggy Los 

Angeles) with a theatre circuit large 

enough to offer you excellent advancement 

opportunities but compact enough 

to appreciate you individually. We are 

keeping pace with the expanding population 

by building fine new theatres and 

need top calibre men to staff them. State 

background, education, experience, age, 

marital status, etc. All replies confidential. 

Wirte Boxoffice, 8094. 

BUSINESS STIMULATORS 

Bingo, more action! $4.50M cards. Other 

games available, on off screen. Novelty 

Games Co., 106 Rogers Ave., Brooklyn, 

N. Y. 

Build attendance with real Hawaiian 

orchids. Few cents each. Write Flowers of 

Hawaii, 670 S. Lafayette Place, Los Angeles 

5, Calif. 

Bingo Cards. Die cut 1, 75-500 combinations. 

1, 100-200 combinations. Can be 

used lor KENO, $4.50 per M. Premium 

Products, 346 West 44th St., New York 

36, N. Y. 

Top grossing sensational programs 

available: Write Mack Enterprises, Centralia. 

Illinois. 

Build attendance with inexpensive novelties. 

Three Stooge Rings triple matinee 

gross. Write for sample. Box 248, Pulaski 

Wisconsin. 

BUSINESS OPPORTUNITIES 

BIGGER POPCORN PROFITS with allnew 

Tender-Vender, now re-designed for 

even finer operation and results. Nothing 

to corrode, rust or peel. Warms, tenderizes 

and dispenses crisp, hot, delicious 

popcorn. Shipped assembled; easy to 

move; capacities right for any location 

Write lor facts. TENDER-VENDER POP- 

CORN SERVICE CO., Popcorn Building, 

Nashville, Tennessee. 

EQUIPMENT WANTED 

^Wanted: Used theatre booth equipment. 

We dismantle. Leon Jarodsky, Lincoln 

Theatre, Paris , Illinois 

Wanted: _ Complete Simplex equipment, 

Magnarc, Enarc lamps. Must be bargains. 

Describe fully. Richard DeTot, 127 E. Onondaga 

Street, Syracuse, New York. 

Wanted: Good used late model equipment, 

complete, for theatre now being remodeled. 

Quote price and model ol 

equipment. Write or contact Orange State 

Theatres, Inc.. 733 Belvedere Road, West 

Palm Beach, Florida. 

Wanted: Used both equipment. Frank 

Rogers, Rt. 6, McMinnville, Tenn. 

Get Results at 

Oncel 

BOXOFFICE 

Want Ads Act Fast! 

GENERAL EQUIPMENT—NEW 

MASONITE LETTERS, lits Wagner, Adler 

Bevehte Signs, 4", 40c; 8", 60c; 10". 75c; 

12", $1.00; 14", $1.50; 16", $1.75; 17", 

$2.00, 24", $3.00 (10% discount 100 letters 

or over $60 list). Dept. cc, S.O.S. Cinema 

Supply Corporation, 602 W. 52nd Street, 

New York 19. 

RECTIFIER FESTIVAL! Special quantity 

purchase brand new RCA rectifiers, original 

cases, all sizes and types, priced 

iar below factory wholesale. Tell us 

your requirements. Star Cinema Supply, 

621 West 55th Street, New York 19. 

GENERAL EQUIPMENT—USED 

EXCELLENT COATED SERIES II LENSES, 

practically all sizes, 11.8, 11.9, f2 B&L, 

Kollmorgen, Hilux, Wollensak. Dept. cc, 

S.O.S. Cinema Supply Corporation, 602 

W. 52nd Street, New York 19. 

SPECIAL OFFERING! Complete Dual 

35mm outfit: Super Simplex projectors, 

LL-3 Pedestals, 18" magazines, Brenkert 

enarc lamps, 60A rectifiers, RCA sound. 

Excellent, $2,475. Available on time. Dept. 

cc. S O.S. Cinema Supply Corporation, 

602 W. 52nd Street, New York 19. 

BELL AND HOWELL FILMOARC 16mm 

sound projector with B&H high intensity 

arc on rolling stand, 30 amp. rectifier, 

50 watt amplilier, two 12" speakers in 

carrying case, coated lens. Excellent, 

$975 Available on time. Dept cc, S.O.S. 

Cinema Supply Corporation, 602 W. 52nd 

Street, New York 19. 

16mm dual Ian sound projectors. Automatic 

changeover. 20 watt amplifier, portable 

stands, $1,450. Will consider trades. 

Photos available. Bertil Carlson, Photoproducts 

Company, P. O. Box 60, Fort 

Lee, New Jersey. 

Century heads, magazines. One pair 

Strong 1 KW high intensity lamp houses, 

rectifiers. One screen 14 feet by 34 feet. 

Write for prices. R. A. Pritchard, 1315 

SW Salmon. Portland 4, Oregon. 

For Sale: Complete booth of equipment. 

Simplex heads, Century sound, etc. 400 

plywood seats, good condition, $3,000- 

Box 242, Canton, Mississippi. 

For Sale: Four track, Altec-Lansing 

stereophonic sound system. Type S-15. 

Contact Northwest Sound Service, Minneapolis 

or Pic Theatre, Bagley, Minnesota. 

For Sale: New Goldberg 3,000 ft. cast 

aluminum 35mm reels, $4.95 ea. I upper 

18" Century magazine. CO-OP, 7244 

Touhy Avenue, Chicago 48, Illinois. 

Pr. 1KW Ashcrait cyclex lamps with converter, 

$359. One oi the finest light 

sources made. Boxolfice, 8097. 

DRIVE-IN THEATRE EQUIPMENT 

ANTI-THEFT SPEAKER CABLE PRICE 

REDUCED! Protect your speakers and 

heaters now for less than 75c per unitl 

Complete satisfaction reported by leading 

chains and exhibitors. For lull details 

Speaker Security Co., Dept. 58, 

Willow Avenue at 17th St., Hoboken, N. J. 

New drive-in speakers, $2 50 while they 

last. Quantity limited. Cash with order. 

Sample, $3 00. Economy Speaker Company, 

P.O. Box 5030, Memphis 12. Tenn. 

BARGAIN: Used 56x80' Boyer Prefabricated 

screen tower, as is and where is, 

in closed drive-in, Fulton, Kentucky. Purchaser 

must remove in 30 days. Only 

$750. Trusses alone worth five times this 

price. Can be used to extend your present 

tower. Write The Ballantyne Company, 

1712 Jackson Street, Omaha, Nebraska. 

Drive-In Theatre Ticketsl 100,000 l"x2" 

special printed roll tickets, $34.95. Send 

for samples of our special printed 

stub rod tickets for drive-ins. Safe, distinctive, 

private, easy to check. Kansas 

City Ticket Co., Dept. 10. 109 W. 18th 

Street (Filmrow), Kansas City 8, Mo. 

POPCORN MACHINES 

Popcorn machines, all makes. Complete 

new popping units, $185.00 ex. Replacement 

kettles, all machines. 120 So. Hoisted, 

Chicago, 111. 

CLEflRIHG HOUSE 

THEATRES FOR SALE 

In Northwestern Ohio beautiful drive-in 

theatre including approximate 10 acres of 

land. Owner retiring. Contact D. Lee Mc- 

Lain, Route 2 , Wauseon, Ohio. 

Excellent location. Drive-in and indoor 

theatre, town population over 100.000, 

large capacity, no competition, own concession. 

Old age reason lor selling. Box 

266, Muskeg on, Michigan. 

Theatre and drive-in. County seat, Kansas 

town. Good drawing territory. Small 

down payment and easy payments will 

purchase. Other business is reason lor 

selling. B oxoliice, 8087, 

Over 400-car drive-in, thriving Arkansas 

town. Land goes with theatre. Nice in 

every respect. On major highway. Great 

opportunity lor showman. The price is 

very low. Terms to suit buyer. Reply 

Boxoffice, B086. 

Small town operation, built 1948, 350 

seats, air-conditioned. Part of estate. Make 

any offer. Write P. O. Box 528, Frankfort. 

Michigan. 

California, fully equipped, 700-seat theatre. 

One owner 10 years. Less than 5 

year payout including building. $50,000. 

29% down, balance 10 years. Theatre 

Exchange Company, 260 Kearney Street, 

San Francisco 8, California. 

500-car drive-in theatre in progressive, 

growing southern Oregon community of 

35,000. Money maker, priced to sell. Martin 

Redding, Realtor, 612 First Street, Newberg, 

Oregon. Write or phone JE 8-5313. 

500-car drive-in theatre. Centrally located 

between Clearwater and St. Petersburg, 

Florida. Choice property on New 

Third Tampa Bay Bridge Route. Good 

yearly gross. Dave Rosenbaum, 1516 Suffolk 

Street, St. Petersburg, Florida. 

Outdoor 400-speaker, established ten 

years, good investment reasonably priced, 

good equipment. Retiring because of advanced 

age. J. T. Kay, 1185 South Main, 

Akron, Ohio. 

Controlled town, 7,000 people, two indoor 

houses and a drive-in in the heart 

ol the cotton belt in Texas. Will sell outright 

o. would trade theatres lor a much 

bigger operation and would pay dilierence. 

Boxoliice 8092. 

For Sale: 550 car drive-in theatre located 

% mile Phoenix, Arizona, city limits. 

New screen and approximately 9 acres 

land, fast growing community. Price total 

$150,000, one-third down. J. L. Lightloot, 

Box 214, Copperas Cove, Texas. 

THEATRES FOR SALE OR LEASE 

Central Wisconsin, small town theatre 

for sale or lease. Profitable 7 day operation 

Terms to suit. Boxoffice 8082. 

New 1.200-car drive-in (extra land for 

150 cars), ideal location, Chicago suburb, 

$400,000 gross potential, lease or sell. 

Write Boxoliice, 8085. 

Small drive-in theatre in Florida, ideal 

for owner-manager. Very little cash required. 

Boxoliice, 8089. 

Colored theatre in Florida. Very little 

cash required. Boxoflice, 8090. 

Eastern Michigan Drive-In, 500 cars, 3 I 

years 

', 

old . 

or will take 

working partner. Boxoffice 8096. 

THEATRES WANTED 

Drive-In wanted to lease. Either capable 

year round operation or tied in with 

Boxoli ice, 8033; 

Art house wanted to lease. Boxoffice, 

8048. 

LISTINGS WANTED on West Coast Theatres 

grossing $500. a week and up. Theatre 

Exchange Company, 5724 S. E. Monroe. 

Portland 22, Oregon. 

STUDIO AND PRODUCTION 

BALOWSTAR iy 2 

" 11 3 Telephoto lens, 

S mount, $179.50 list, $49.50; Maurer 16mm 

cameras, from $1,195; Motorized 4-wheel 

dolly, cost $4,000. $995; Akeley 35mm 

sound camera, worth $5,000, $895; WE, RCA 

35mm ODtical recorders, no royalties, from 

$1,500 Dept. cc, S OS. Cinema Supply 

Corporation, 602 W. 52nd Street, New 

York 19. 

THEATRE 

SEATING 

Chairs rebuilt, recovered, installed. Arthur 

Judge, 2100 E. Newton Avenue, Milwaukee, 

Wisconsin 

Good used late model chairs available, 

rebuilt chairs. Chairs rebuilt in your theatre 

by our iactory trained men, get our 

low prices. Parts lor all makes of chairs. 

Sewed covers made to your size, also 

leatherette 25"x25", 55c ea.; 27"x27", 65c 

ea. Chicago Used Chair Mart, 829 South 

State Street, Chicago. Phone WE 9-4519. 

500 chairs, good used, American, 

leatherette or corduroy panels, spring 

cushions, close-out price. Also your chairs 

rebuilt and recovered in your theatre. 

Large selection of fabrics. Sewed covers. 

Priced from 95c. For samples and information 

write: Manko Fabrics, Seating Division, 

630 Ninth Avenue, New York City 

36. 

Manko Fabrics offers pre-cut leatherette 

squares 25"x27" all colors, 45c and up. 

Also corduroys, pre-cut 24"x27", 59c and 

up All these also sold by yard. Complete 

line of mohairs, velvets, etc. Send for 

price list: Seating Division, 630 Ninth 

Avenue, Film Centre Building, New York 

City 36. 

We specialize in theatre seat repair. 

We travel anywhere at our expense. Our 

price 75c Bottom; $1.00 Back. Mr. and Mrs. 

Hahn, General Delivery, Geauga Lake, 

Ohio. 

MARQUEE LETTER REPAIRING 

Plastic Weld. Will repair broken plastic 

marquee letters. Order from National Theatre 

Supply Company or Plastic Weld, 

513 Hollywood, Dallas 8, Texas. 

FILMS WANTED 

Wanted: 35mm dims for distribution in 

Central America. New films or reissues 

with Spanish sub-titles. Send synopsis 

and offers to: Distribuidora Cinematografica. 

Box 436, San Salvador, El Salvador, 

S. A. 

Handy Subscription 

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There's a goldmine of selling angles on tickets and 

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