Boxoffice-June.21.1952

II 

19 

Mils Issue 

^0 motion 

NATIONAL EXECUTIVE EDITION 

tiiduding \i-, \,. '. .1 Sr.%t Ciurt .>f All LdltlOnS 

J U N I 

5 2

MGM 

liTSiiMinrS^ lSmTi*B^M^L^MlSiVS^m 

theatres at M-G-M's "Seeing Is Believing Meeting" in California! 

->\ %

jVARIETY SAYS: "In the same 

lavish class as 'Quo Vadis'. Big 

scale Technicolor box-office 

atural that cannot miss." 

_-*',r . 

^ 

/

Warner 

ALL THE JOY 

AND GOL-DARNED 

GREATNESS OF 

STARR I 

NG _^^^^^^^^^^^^ 

Will RogerOane Wymai 

as His Father ^ as Mrs. Will Rogers 

SCREEN PLAY BY FRANK DAVIS AND STANLEY ROBERTS based on THE SATURDAY EVENING 

POST STORY/'UNCLE CLEM'

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CHAfioni 

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Richard 

Wi*dma rk 

Marilyn 

N/lonroe 

with Anne Bancroft 

• Donna Corcoj 

• 

Jeanne Cagney Lurene Tuttle 

Produced by JULIAN BLAUSTEIN 

Directed by 

Screen Play by 

ROY BAKER 

DANIEL TARADASHJ

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Equipraeni 

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THE NATIONAL FILM WEEKLY 

Pirblftheil ill Nin» Sectional Editions 

BEN SHLYEN 

Edilor-in Chiel and Publish^.' 

AMES M lERAULD Editor 

lATHAN COHFN.Execulive Edilor 

CSSF SIILYTN Managing Edilor 

VAN SPCAIt Weslern Edilor 

1. THArCHER 

. 

Edilor 

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SUPPLYING THE DEMAND 

N the lipht of recent experience, tlic industry 

is, again, givin-; vent to the fcelitig thai 

••fe\Ner and l)etter pictures" will raise theatre 

alteiidaiue to more profitable levels. More so 

than in years j.ast, pcrhajjs. there is good basis 

for this reasoning. The ]iiiblic lias demonstrated 

its choosiness in the selection of movie fare, which 

lias been strongly registered in the wide disparity 

between high dollar and low dollar takes at the 

boxoffice. 

Taking cognizance of this, several major 

producing companies have announced that 

they will make fewer—but better— pictures. However, 

there is question as to the effectiveness of 

this policy, even should the objective be fully 

achieved, unless exhibition 

policies are synchronized. 

It would do little good, if the better pictures 

are treated no differently than they have been 

three- and four-changes-pcr-week houses can do 

Hith one less change, at least. That, in itself, 

might even effect business improvemi-ni. since 

it would give word-of-nioiuh ;i(l.liti,„ial lime to 

Work. 

Fewer and better pictures would mciii to be the 

answer to present-day market conditions, but 

there must be a determined effort to make it a 

workable and successful procedure. Certainly 

such a policy would bespeak the industry's desire 

to sujtply the demands of the public for the 

very best in picture entertainment and in sufficient 

number to keep theatre attendance at a 

consistently profitable level. 

* -tc 

Texas Points the Way 

'tslerii Offices: Killlnrl.il mid Klliii Adver 

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U N E 

61 

2 1 1 9 5 2 

No. 8 

in recent years. That is to say, if they are not 

distinguished from run-of-mill product by the 

methods under which they are exhibited and 

merchandised. Certainly the public will not be 

convinced of quality improvement, if these better 

films are made a part of dual programs; 

or if they are sloughed in playing time, as has 

Exhibition policies have not changed much, 

despite the many factors of generally changing 

conditions that require new programming and 

operational methods. There seems to be strong 

reluctance on the part of many exhibitors to 

get out of the rut worn deep by years of habit. 

Quantity has been sold as the offset to demands 

for quality and, when this fails, there is little or 

no attempt to properly develop an alternative. 

The natural alternative is, of course, quality in 

goodly and sufficient volume. But that won't 

sell itself. Nor can it be sold under old methods 

of operation. 

Reduction in number of available [lictures is 

looked upon with a cold eye by exhibitors, 

particularly 

too much been the case to the industry's detriment. 

those who require upwards of 200 features 

a year. They deplore the jtossibility of a 

"product shortage," which they contend will 

further aggravate a "seller's market" and thus 

raise their film costs. But they overlook the fact 

tliat 

their extraordinary requirements, under policies 

of more program changes per week than 

may be necessary, is what has created the "seller's 

market" in the first place. It would seem feasible 

that the best interests, both of exhibitors and 

producer-distributors, as well as of the public, 

would be served by a lesser number of program 

changes. That may not be feasible in every situation, 

but we'll venture that quite a number of 

Take a tip from Texas: You can put 1,000 

exhibitors in the same room and have them come 

out in agreement on a program that will keep 

tliem working together. 

That happened at 

the Texas CO.MPO Conference 

held in Dallas last week. And. if this worthy 

examjile is followed—as it should be— it can 

happen in every state of the nation. 

Just a year ago, Texas showmen, headed by 

Bob O'Donnell and Colonel Cole, launched the 

Movietime campaign that was taken up by the 

industry on a national scale. Inlike the conduct 

of this movement to cuhivate jtublic goodwill 

by exhibitors in most states, the Texans 

kept it going for an entire year. They reason— 

and rightly—that public relations is a continuing 

activity, which they reaffirm by the program 

they have undertaken for the full year ahead. 

The Texas plan, published in Boxoffice last 

week, is comprehensive. It is designed to bring 

this industry in contact with its customers and 

prospective customers, wherever they may be— 

going deep into the grassroots of the state. Much 

of it is based on the successful experience of the 

past year, but some new ideas have been added, 

including cash and other awards to keep the 

effort at a high pitch. 

The Texas COMPO organization is operated 

on a full-time basis, with an office in charge of 

a co-ordinator of acli\ ilies. an executive secretary 

and a clerical staff. This is financed througli 

dues paid by distributors, as well as exhibitors. 

Those Texans mean business and they 

(i^ 

operate 

on a business basis.

' 

ARBITRATION SEEN OPERATIVE 

BEFORE THE END OF THE YEAR 

Conference Agrees on Plan 

For Submission to Boards 

And Dept. of Justice 

^fEW YORK—All segments of the industry 

hope to agree on a system of arbitration 

and to have it before the U. S. Department 

of Justice within three months, with the 

hope that the government agency will approve 

it and press for its early inclusion in 

the consent decrees. 

No roadblocks appear as the representatives 

of five exhibitor organizations, ten 

major company general sales managers and 

three major company legal advisers continue 

the task of going over a draft of the 

system prepared by a rules committee 

headed by Herman M. Levy, counsel of 

Theatre Owners of America. 

IN D.\Y AND NIGHT SESSIONS 

Their work consisted of defining in exact 

language the clauses in 28 typewritten pages 

of rules having to do with problems agreed on 

as arbitrable. So unanimous was the desire 

to produce a workable arbitration system, that 

night as well as day sessions were held. Temporarily 

set aside were some subjects over 

which there had been disagreement, such as 

inclusion of film rentals as arbitrable. 

The idea was to get an arbitration plan 

under way in time for a fall session of the 

statutory court, so that arbitration of many 

of the industry's problems could start well 

before the end of the year. 

The timetable called for: 

111 Unanimous agreement on how to arbitrate 

run, clearance, contract violation, 

forcing or conditioning of features, shorts 

and newsreels, discrimination in awards in 

competitive bidding and overbidding or overbuying 

in competitive bidding to keep product 

away from another exhibitor. 

(2) Forwarding of the agreement for action 

by the boards of directors of the different exhibitor 

organizations. These are made up of 

the heads of their regional units in addition 

to national officers, so expected favorable 

action would represent the membership nationally. 

TO ASK COURT APPROVAL 

(3) Forwarding of the document, with the 

stamp of approval of the entire industry on 

it. to the Department of Justice for study, 

with the recommendation that the government 

ask the statutory court to include it in 

consent decrees. 

(4) Presentation of the document to the 

statutory court here in New York at a fall 

session. 

1 51 A system of arbitration in actual operation 

well before the end of the year. 

i6i Further meetings of representatives of 

all segments of the industry to study the inclusion 

of other subjects in the arbitration 

system at a later date, and possibly to improve 

on the current plan in the light of experience. 

The meetings during the week at the Hotel 

Astor. with the Motion Picture Ass'n of 

HERMAN LEVY 

. . . Industry Peace in 28 Pages? 

America as host, offered full opportunity for 

all participating to express their views on the 

language of the draft by the Levy committee. 

No matters were referred to committees. With 

a daily attendance averaging around 40, each 

person had and took the opportunity to express 

his views. As a result, progress seemed 

slow. By the end of the second day, which 

consisted of a session running from 10 a. m. 

to 10 p. m., with a sandwich "dinner," approval 

had been reached on only the first 

eight pages of the 28 in the draft. But that 

approval was unanimous. 

JOB ONE OF ANALYSIS 

Differences in interpretation 

were individual 

rather than representing the political 

stand of any organization. One reason for 

that was, of course, that the subjects under 

discussion were those which the organizations 

had previously considered arbitrable, so the 

job was one of analysis and revision. 

The plan calls for administration of the 

system by a national committee with local 

tribunals in each exchange area. Twelve 

members will comprise the committee, three 

each from TOA, Allied and distribution and 

one each from Western Theatre Owners, Independent 

Theatre Owners Ass'n and Metropolitan 

Motion Picture Theatres Ass'n. The 

committees in exchange areas will be comprised 

equally of distributor and exhibitor 

representatives. 

The first session opened at 2 p. m. Monday 

(16 > with distribution of copies of the Levy 

committee draft. Other members of the committee 

were: Adolph Schimel, Universal-International; 

Austin C. Keough, Paramount; 

Milton C. Weisman, ITOA; Robert W. Perkins, 

Warner Bros; Irving Moross, Columbia; 

Abram F. Myers. Allied; Mitchell Klupt. 

MMPTA. and L. S. Hamm, WTU. The committee 

was aisisted by other industry counsel 

and two members of the Yale Law School 

faculty. The Levy committee was given a vote 

of thanks. Adjournment was taken to 10 a. m. 

the following morning to permit study of the 

draft before revisions were attempted. 

Present at the first se.ssion were: Mitchell 

Wolfson, Perkins, Howard Levinson. Richard 

G. Yates, Charles E. Oberle, Max A. Cohen, Al 

Lichtman, Levy, William F. Rodgers, Moross, 

A, W. Schwalberg, Keough, Arthur DeBra, 

Robert J. Rubin, Monroe R. Goodman, Ralph 

D. Hetzel jr., Henderson M. Richey, Seward I. 

Benjamin, Milton E. Cohen, Ray Moon, S. H. 

Fabian, Myers, Wilbur Snaper, Nathan Yamins, 

Emmanuel Fritch, Schimel, Leo Brecher 

and William Zimmerman. Additional representatives 

at the second-day meeting included 

John Caskey. Bernard Kranze, A. 

Montague, Robert Mochrie, Charles M. 

Reagan and Dick Pitts. 

COMMITTEE OF 10 

NAMED 

The conference was adjourned Wednesday 

at 5 p. m. when it was found that the large 

amount of detail involved and prior engagements 

of some delegates worked against a 

continuance. A committee of ten was named 

to complete work on the draft, which had 

about reached the half-way mark. 

The committee is composed of Myers, Levy, 

Fabian, Frisch and Snaper representing exhibition 

and Keough, Schimel, Lichtman, 

Montague and Rodgers representing distribution. 

It will open its meetings in New York 

June 30 and will set the date for a resumption 

of the full-dress conference. 

Malco to Remain Intact. 

M, A. Lightmon Says 

MEMPHIS—M. A. Lightman, president of 

Malco Theatres, Inc., said here that after a 

lengthy discussion of possible separation of 

Malco assets, he and M. S. McCord of North 

Little Rock, Ark., secretary, had decided to 

maintain the company intact. Malco operates 

40 theatres in Memphis and the mid-south. 

Attorneys had been studying the proposed 

separation for more than a week. 

lohn H. Harris Is Reported 

Disposing of His Circuit 

PITTSBURGH—Reports were current in 

Filmrow circles here this week that John H. 

Harris is expected to sell the Harris circuit, 

which is one of the oldest chains of motion 

picture houses in existence. It is said that 

Harris expects to make his permanent residence 

in Los Angeles, where he directs, designs 

and stages his famous "Icecapades" that 

tours the nation. 

; 

20th-Fox to Have lODay 

Eidophor Show Series 

NEW YORK—A ten-day series of demonstrations 

of the 20th Century-Fox Eidophor 

big-screen color television will follow the first 

showing for newspaper men scheduled for 

June 25 at the home office. 

A special show, featuring top performers, 

will be seen on a closed circuit telecast from 

the Movietone studios. 

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8 

BOXOFFICE June 21. 1952

"Television," Disney told his assembled 

sales representatives, "is giving motion picture 

producers much to think about." He added 

that video is "finding its level as entertaln- 

and can be made a valuable adjunct 

i 

ment" 

I 

I 

DISNEY TO SPEND 20 MILLION 

ON 1952-1955 PRODUCTIONS 

Backs His Faith in Films 

By Undertaking Most 

Extensive Program 

HOLLYWOOD — Manifesting 

unswerving 

faith in the industry's future, Walt Disney 

disclosed Thursday 

(19) at a sales conclave 

at his Burbank studios 

plans for a production 

program extending 

through 1955 and involving 

the expenditure 

of more than $20.- 

000,000. 

Definitely on the 

slate are three featurelength 

cartoons, two 

live - action features 

and six True Life Ad- 

Walt Disney venture featurettes, as 

well as the usual output of 18 shorts a year, 

all for RKO Radio release. 

•ROBIN HOOD" IN JULY 

Due for national distribution in July is 

"The Story of Robin Hood." live-action feature 

made in Britain and starring Richard 

Todd. Disney's next live-action subject, 

"When Knighthood Was in Flower," will go 

Into production in England in August. 

In the feature-length cartoon category. 

"Peter Pan," from the play by J. M. Barrie, is 

now in final editing stages and will be released 

early in 1953, probably in February. 

It will be followed by "The Lady and the 

Tramp," a dog story, which is on the doclcet 

for 1954 release, 

A 1954 release date is also planned for 

"20,000 Leagues Under the Sea," live-action 

feature adapted from the classic adventure 

story by Jules Verne. 

Also in preparation for 1955 release is 

"Sleeping Beauty," from the widely read fairy 

tale, which will be an all-animation feature. 

The shorts will, Disney emphasized, continue 

to feature such characters as Mickey 

Mouse, Donald Duck and Pluto, as well as a 

number of "specials" including "Pigs Is Pigs," 

from the short story by Ellis Parker Butler. 

TV A FILM- SELLING AID 

for the promotion of motion pictures. 

That there is a possibility the Disney organization 

may enter the TV field was revealed 

in the cartoon maker's comment that 

"if and when" he makes the plunge "we will 

i take full advantage of its potential" to create 

a new motion picture audience. 

Television, he added, "is shortening the day 

of the so-called B picture," which will "ultimately 

rebound to the benefit of the motion 

picture business." Disney expressed confidence 

that good films will "always" be rated 

as "their best entertainment" by the average 

man and woman throughout the world. 

BOXOFFICE June 21, 1952 

Dacca Acquires Control 

Of Universal Pictures 

NEW YORK—Dacca Kecord.s, Inc. has 

acquired control of Universal Pictures 

Co., Inc., making the announcement 

Thursday (19), Milton R. Rackmil, Decca 

president, disclosed that the deal had 

been closed by purchase of the J. Arthur 

Rank group's entire holding of 134,375 

shares of Universal's common stock. This 

gives Decca 42 per cent of the picture 

company's common stock. 

Rackmil also stated that Decca's directors 

had approved a new issue of capital, 

approximately 275,000 shares of additional 

stock will be offered to his company's 

stockholders at the rate of one 

new share of each 2.85 held. The issue 

will be underwritten by a group headed 

by Reynolds & Co., and Laurence M. 

Marks & Co. 

This transaction reverses the plan 

visualized in November, 1951 when Decca 

bought 271,900 D shares, about 38 per 

cent of Universal's common sto

^cd4c ^cît4^ 

Jack Kirsch Wants Patrons 

To Get Tax Cut Benefits 

Chicago Allied leader states position before 

start of campaign for elimination immediately 

after Abram F. Myers suggests exhibitors 

could add 20 per cent to ticket price. 

* 

More Copper and Aluminum 

To Be Allotted by NPA 

Under new directive issued manufacturers 

of theatre and photographic equipment will 

get increases in materials, except steel, during 

the third quarter than was expected. 

Exports of Feature Films 

Show Gain First Quarter 

For January through March of 1952 exposed 

35mm and 16mm films, valued at $2,- 

523,996, were 12 per cent higher than the 

$2,464,033 total exported in the same 1951 

period. 

Producers of TV Films Ask 

City Aid to Build Studio 

Claim $2,000,000,000 a year business possible 

and predict 85 per cent of television will be 

on films: New York Commerce Commissioner 

Walter Shirley listens. 

X 

SEC Refuses Plea to Void 

Trans-Lux Board Election 

Minority move growing out of battle led 

by George Mason is turned down without 

comment after charge that "false and misleading" 

proxy statements had been used. 

Peter F. Pugliese Elected 

Ass't Secretary of RKO 

As.sistant on litigation matters to J. Miller 

Walker, RKO vice-president and general 

counsel, is chosen to new post with the film 

company. 

British Commons Reduces 

Tax on Low Price Seats 

Recommendation of chancellor of the exchequer 

accepted to aid smaller houses; cuts 

of half-penny apply to seats selling from one 

pence to shilling and sixpence. 

Mexico Planning to Reduce 

Film Studios to Three 

Govenoment initiates plans for the consolidation 

of Mexican motion picture production 

into three firms, which will be backed 

by private and government capital. 

X 

MPEA Sets Up New Strategy 

In French Negotiations 

Foreign managers anticipate new proposals 

at long Wednesday (18) meeting with Eric 

Johnston, Joyce O'Hara and John G. Mc- 

Carthy: assign Eugene Van Dee of Rome office 

to join F. W. Allport in Paris. 

Summer Release Schedule 

(Continued from page 9) 

Anne," "Actors and Sin," "High Noon," "Arctic 

Flight" and "Sudden Fear." 

Broken down by companies, the summer 

releases will be: 

COLUMBIA—July: "California Conquest," 

in Technicolor, starring Cornel Wilde and 

Teresa Wright with Lisa Perraday: "The 

Brigand," in Technicolor, starring Anthony 

Dexter with Jody Lawrance, Anthony Quinn 

and Gale Robbins: "Storm Over Tibet," with 

Rex Reason and Diana Douglas; "Red 

Snow," starring Guy Madison with Carole 

Mathews and Gloria Saunders: "Barbed 

Wire," a Gene Autry western with Pat Buttram, 

and "Junction City," a Charles Starret-Smiley 

Burnette western; August; "Cripple 

Creek," in Technicolor, starring George 

Montgomery with Kai-in Booth, Richard 

Egan, Jerome Courtland and William Bishop; 

"The Golden Hawk," in Technicolor, starring 

Rhonda Fleming and Sterling Hayden with 

Helene Carter and John Button, and at least 

two more. 

LIPPERT—July: "The Jungle," produced 

and directed in India by William Berke, starring 

Rod Cameron, Cesar Romero and Marie 

Windsor, and "Pirate Submarine," a semidocumentary 

filmed on the Mediterranean; 

August: "Hellgate," a Commander Films production 

with Sterling Hayden and Joan Leslie, 

and J. Ai-thur Rank's "Secret People," 

with Valentina Cortesa. 

MONOGRAM—July : 

"Arctic Flight." starring 

Wayne Morris and Lola Albright; "Dead 

Man's Ti-ail," a Johnny Mack Brown-Jimmy 

Ellison western; and "Sea Tiger," with John 

Ai-cher, Marguerite Chapman and Lyle Talbot: 

August: "The Rose Bowl Story," in 

Cinecolor, with Marshall Thompson, Vera 

Miles, Richard Rober and James Dobson; 

"Timber Wolf," starring Kirby Grant and 

Chinook, and "Gun Smoke Range," a Whip 

Wilson western. 

METRO - GOLDWYN - MAYER — July: 

"Lovely to Look At," in Technicolor, starring 

Red Skelton, Kathryn Grayson and Howard 

Keel, with Marge and Gower Champion and 

Ann Miller: "Mi'. Congressman," starring 

Van Johnson and Patricia Neal with Sidney 

Blackmer and Louis Calhern and "Holiday 

for Sinners," with Gig Young, Janice Rule 

and Keenan Wynn; August— "Ivanhoe," in 

Technicolor, starring Robert Taylor, Joan 

Fontaine and Elizabeth Taylor with Emlyn 

Williams, George Sanders, Finlay Currie and 

Felix Aylmer; "Fearless Fagan," starring 

Carleton Carpenter, Janet Leigh and Keenan 

Wynn, and "The Devil Makes Three," starring 

Gene Kelly and Pier Angeli. 

PARAMOUNT—July: "Jumping Jacks," a 

Hal Wallis production starring Dean Martin 

and Jerry Lewis with Mona Pi-eeman and 

Don DeFore; "Encore," a J. Arthur Rank 

production of the W. Somerset Maugham 

stories with Glynis Johns, Roland Culver, 

Kay Walsh and Nigel Patrick, and the general 

release of "The Greatest Show on 

Earth," Cecil B. DeMille production in Technicolor, 

starring Betty Hutton, Charlton Heston, 

Dorothy Lamour, Cornel Wilde, Gloria 

Grahame and James Stewart; August 

"Carrie," starring Jennifer Jones, Laurence 

Olivier with Miriam Hopkins and Eddie Albert, 

and "The Son of Paleface," in Technicolor, 

starring Bob Hope, Jane Russell and 

Roy Rogers. 

RKO RADIO—July: "The Wild Heart," in 

Technicolor, starring Jennifer Jone.s with 

David Farrar and Cyril Cusack; "The Story 

of Robin Hood," Walt Disney live-action feature 

in Technicolor, starring Richard Todd 

and Joan Rice with James Hayter and Maitita 

Hunt, and "One Minute to Zero," starring 

Robert Mitchum and Ann Blyth with 

Charles McGraw and Margaret Sheridan. For 

August, the tentative pictures include: "Sudden 

Fear," starring Joan Crawford with Walter 

Palance and Bruce Bennett, and "The 

Big Sky," in Technicolor, .starring Kirk Douglas 

and Elizabeth Threatt. 

"Woman in the Wilder- 

REPUBLIC—July: 

ness," in Trucolor, starring Rod Cameron, 

Ruth Hussey and Gale Storm; "Old Oklahoma 

Plains," a Rex Allen western with 

Elaine Edwards, and "Thundering Caravans," 

an Allan "Rocky" Lane western. 

TWENTIETH CENTURY-FOX — July: 

"Wait 'Til the Sun Shines, Nellie," in Technicolor, 

starring Jean Peters, David Wayne 

and Hugh Marlowe; "Diplomatic Courier," 

starring Tyrone Power, Patricia Neal, Stephen 

McNally and Hildegarde Neff, and "We're Not 

Married," starring Ginger Rogers, Fred Allen, 

Victor Moore, Marilyn Monroe, Eve 

Arden, David Wayne, Paul Douglas, — Mitzi 

Gaynor and Eddie Bracken; August "Dream 

Boat," starring Clifton Webb, Ginger Rogers. 

Anne Francis and Jeffrey Hunter; "Don't 

Bother to Knock," starring Richard Widmark 

and Marilyn Monroe; "Les Miserables," 

starring Michael Rennie, Debra Paget, Robert 

Newton and Sylvia Sidney, and "What 

Price Glory," Technicolor, starring Jame.s 

Carney, Dan Dailey and Corinne Calvet. 

UNITED ARTISTS — July: "High Noon," 

Stanley Kramer production starring Gary 

Cooper with Lloyd Bridges, Thomas Mitchell, 

Grace Kelly, Otto Ki-uger, Katy Jurado and 

Lon Chaney jr.; "Actors and Sin," BenHecht 

production starring Edward G. Robinson, 

Marsha Hunt, Eddie Albert and Jenny Hecht, 

and "Outcast of the Islands," a Lopert Films 

release, starring Ralph Richardson, Trevor 

Howard, Wendy Hiller, Robert Morley and 

Kerima. August releases will include "Island 

of Desire," in Technicolor, starring Linda 

Darnell, Tab Hunter and Donald Gray. 

UNIVERSAL-INTERNATIONAL — July; 

"Has Anybody Seen My Gal?" in Technicolor, 

starring Charles Coburn, Piper Laurie, Rock 

Hudson and Gigi Perreau; "Francis Goes to 

West Point," starring Donald O'Connor with 

Lori Nelson, and "Sally and Saint Anne," 

starring Ann Blyth and Edmund Gwenn; August: 

"The World in His Arms." in Technicolor, 

starring Gregory Peck and Ann Blyth 

with Anthony Quinn; "The Duel at Silver 

Creek," in Technicolor, starring Audie Murphy, 

Faith Domergue and Stephen McNally, 

and "Lost in Alaska," starring Abbott and 

Costello with Mitzi Green. 

WARNER BROS.—July: "She's Working 

Her Way Through College," in Technicolor, 

starring Virginia Mayo, Ronald Reagan, Gene 

Nelson and Phyllis Thaxter, and "Tlie Will 

Rogers Story," in Technicolor, starring Will 

Rogers jr. and Jane Wyman with James 

Gleason and Noah Beery jr.; August: 

"Where's Charley?" in Technicolor, starring 

Ray Bolger with Allyn McLerie and Robert 

Shackleton, and "Big Jim McLain," starring 

John Wayne with Nancy Olsen. 

ji 

% 

10 BOXOFFICE June 21, 1952

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NOTHING. ..but NOTHING*. -keeps U-l from 

delivering the top box-office pictures every month. 

Yes... all year... every year... Universal-International 

heeds the needs of exhibitors everywhere! 

fAm^.M.w'\miy.uMmi:: 

and here's U'ls BIG Summer news 

"•' - vHvc 

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JULY 

starring 

ANN BLYTH • EDMUND GWENN 

.i.„ JOHN MclNTIRE • PALMER LEE • HUGH O'BRIAN 

MMm^ 

starring 

AUDIE FAITH STEPHEN 

MURPHY- DOMERGUE-McNALLY 

with 

SUSAN CABOT 

starring 

Bud ABBOTT Lou CGSTELLO 

co-starring MITZI GREEN * TOM EWELL with BRUCE CABOT

* 

_ / 

starring PIPER ROCK CHARLES GIGI 

LAURIE- HUDSON -COBURNPERREAU 

witli LYNN BARI • WILLIAM REYNOLDS 

4 

::^^ Hear ^fie Great Sonqs of the ROARJNG Ty\êNr7£Sf y. ^^. 

'a«7; 7~.ir^. 

starring 

DONALD O'CONNOR 

w,.h LORI NELSON • ALICE KELLEY 

PALMER LEE • WILLIAM REYNOLDS 

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AUGUST 

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for ^V)GUST 

GREGORY PECK 

ANN BLYTH 

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H ANTHONY QUINN 'JOHN MclNTIRE • ANDREA KING • CARL ESM< 

.mil WAI c;H • ??CREENPLA' iRDEN CHASE • PRODUCED BY AARON ROSENfrF;'

^ 

Nation s 

Press Hails 

A/cW L'meS AtQ DrQWIl 

Censorship Victory 

Boston Herald—The court decision "has 

ended an absurd and dangerous contradiction 

in our social values." 

Christian Science Monitor—It "has wiped 

out an anachronism of its own (Supreme 

Court) authorship: the doctrine that motion 

pictures represent merely entertainment for 

profit and do not constitute media for the 

expression of ideas. In so doing, the justices, 

both by implication and by words, have laid 

down a broader doctrine: that the right of 

free speech can attach to any method." 

Louisville (Ky.) Times—The decision has 

"long-range significance" and "gives the films 

a new status and their makers new rights as 

well as responsibilities." 

Norfolk (Va,) Ledger-Dispatch—It "has 

given significant recognition to the place that 

movies have come to occupy in present society." 

Philadelphia Bulletin—The "unanimity of 

the court makes 'freedom of expression' a potent 

phrase in the Constitution." 

Washington (D. C.) Post)—It reaffirms 

"the right of the public as a whole to make its 

own judgment free from official censorship. 

This is a reaffirmation which gives the moving 

pictures a new birth of freedom." 

New — York News "Once you start suppressing 

freedom of expression except in regard 

to obscenity and inciting to violent revolution, 

there is no telling where you'll stop." 

Cincinnati Post—The decision means that 

"censorship can never be the same again. 

The whims of the censor must be replaced by 

;he tried and tested rules concerning the 

public safety and welfare which apply to 

newspapers, magazines and books." 

Brooklyn (N. Y.) Eagle— "No one can argue 

against the basic postulate set forth in the 

Supreme Court decision that the movies are 

a form of expression and entitled to constitutional 

protection parallel to freedom of 

speech and the press." 

Greeley (Colo.) Tribune— "The court's decision 

on the movies comes precisely at a time 

when less censorship is desirable for all levels 

and for all media, and thus any distributor of 

information and opinion appreciates the constitutional 

position of the Supreme Court." 

Stamford (Conn.) Advocate— "Professional 

ethics and public taste can usually be depended 

on to accept the good and reject the 

bad in the fare dealt before a readership, 

listening or viewing audience. The heavy 

liand of the censor is more apt to corrode the 

delicate balance of free society than to correct 

it, in the field of information." 

Hartford (Conn.) Times— "A free press is in 

reality the right of the people to know what 

is happening in all aspects of human activity. 

A free press is a right belonging to the 

press itself. Now the highest court in the 

land has added the right to see motion pictures." 

Bridgeport (Conn.) Herald— "The movies 

gained new status . . . That the movies, which 

are one of the foremost disseminators of ideas 

in modern culture, should have the same 

freedom of expression as do other mediums 

of communication, is now an established 

right." 

In Censorship Battle 

NEW YORK— Individual exhibitor action 

may whittle censorship down without 

formal moves by distributor or exhibitor 

organizations. 

The crux of the whole censorship problem, 

it is agreed, is the factor of "prior restraint." 

and this is already headed for a 

court test in Maryland. The cen.sor board 

may retreat without a contest. 

The case is based on the recent refusal of 

the censor board to permit showing of "Birth 

of a Nation." Since that time the attorney 

general has ruled that the censors can make 

cuts only for obscenity and indecency. This 

has left the censors in a state of confusion. 

Sidney R. Traub, chairman of the board, 

upset previous approvals of his own board 

when he banned the D. W. Griffith film and 

his explanation that it would incite racial 

disturbances doesn't come under the obscenity 

ruling of the attorney general, so it Is 

generally expected the court will issue a restraint 

against enforcement of the ban. 

This would leave the problem in an 

Indecisive state, but industry leaders agree 

that the precedent would influence censors 

elsewhere and probably end censorship of 

pictures on racial grounds. 

In the meantime another case has advanced 

in New York state where the Board of Regents 

reversal of the ceiuors in "The Miracle" 

case started the censorship controversy 

toward the Supreme Court. 

The Board of Regents recently upheld the 

censor board's rejection of a French picture. 

"La Ronde," on the ground that it was immoral. 

Now the Appellate Division has upheld 

the Regents by a three-to-two vote, and the 

case is headed for the same route as "The 

Miracle"—to the N. Y. Court of Appeals and 

to the U. S. Supreme Court. 

The question at issue is whether the state 

censors can decide when a picture is "immoral." 

The issue in "The Miracle" case was 

"sacrilege." 

There is still some discussion among Motion 

Picture Ass'n of America members about 

seeking a test of the Ohio censors' power to 

cut newsreels by inducing a group of exhibitors 

to show the reels without first submitting 

them for the usual licenses. 

United Air Lines Reduces 

Film Freight Shipments 

CHICAGO—Rate reductions of 

42 per cent 

on air freight shipments of film between the 

Pacific Northwest and 14 inland and Atlantic 

seaboard cities have been placed in 

effect by United Air Lines. 

The new low rate applies to 100 pounds or 

more of film flown by United from Seattle, 

Tacoma and Portland to Denver, Chicago, 

Milwaukee, South Bend, Toledo, Akron, 

Cleveland, Detroit, Philadelphia, Newark, 

New York, Hartford, Providence and Boston. 

On film flown westbound to Seattle, Tacoma 

and Portland from the forenamed cities, 

the reduction applies to 1,000 pounds or 

more. 

'Miracle' Reopens in N.Y. 

Without Interference 

NEW YORK—"The Miracle." the Italian 

film on which the United States Supreme 

Court based its historic opinion on 

film cen.sor.'- hip. reopened Monday (16) at 

the Paris Theatre without the presence 

of pickets or other disturbing factors. It 

was at the Paris that the picture played 

two years ago when the state board of 

regents refused to grant a license on the 

ground that it was ".sacrilegious." 

There had been a threat of continued 

picketing despite the Supreme Court 

ruling. 

To mark the censorship victory, the International 

Motion F>icture Organization 

will give a te.stimonial luncheon June 25 

at the Astor hotel for Joseph Burstyn, 

distributor of the film, and Ephraim London, 

his attorney who aided in carrying 

the fight to the Supreme Court. The Metropolitan 

Committee for Religious Liberty 

will be a co-sponsor and Arthur Garfield 

Hayes, counsel for the Civil Liberties 

Union, will speak. Scrolls will be presented 

by Bosley Crowther, chairman of 

the New York Film Critics Circle. 

Autry Opens Showmanship 

Contest for Exhibitors 

NEW YORK—Gene Autry Productions has 

set up a prize contest for exhibitors who are 

willing to stage a Gene Autry day in connection 

with the playing of an Autry picture 

released through Columbia. 

Top prize will be a trip to Hollj-wood for 

the winner and his wife as guests of Autry. 

The winner has the option of accepting U.S. 

savings bonds valued at SI, 000. Other prizes 

will be: second—$500 in U.S. savings bonds; 

third—$250 in bonds; fourth—$100; fifth— 

$50; sixth, seventh and eighth—$25. Ten 

leather wallets will be personalized for additional 

winners. 

An Autry day will permit tie-ins with licensed 

Autry merchandise dealers; his radio 

show over CBS will cooperate with local stations 

where possible, and tie-ins can be made 

on Autry comic books and Columbia records. 

Details will be mailed to all exhibitors along 

with kits, lists of photos and pre.ss material. 

Contests will be judged on the basis of 

showmanship, seating capacity of theatre, 

population and other factors. Judges will be 

four officers of the Afsociation of Motion 

Picture Advertisers—Harry K. McWllliams, 

president; Llge Brien, vice-president: Edgar 

Goth, secretary, and Albert Florsheimer. 

treasurer. 

The contest started June 14 and will end 

December 31. Entries should be submitted 

to Miss Pat Murphy. Gene Autry Productions. 

342 Madison Ave.. New York City. 

BOXOFFICE June 21, 1962 15

AUGUST IS GO 

'WE'RE NOT MARRIED" Ginger Rogers! Fred Allen! Victor 

Moore! Marilyn Monroe! David Wayne! Eve Arden! Paul Douglas! 

Eddie Bracken! Mitzi Gaynor! Louis Calhern! Zsa Zsa Gabor! 

"DON'T BOTHER TO KNOCK" Richard Widmark! 

Marilyn Monroe! Donna Corcoran! ''DREAM BOAT" 

Clifton Webb! Ginger Rogers! Victor Hugo's "LES 

MISERABLES' Michael Ronnie! Debra Paget! 

Robert Hewton! Edmund Gwenn! "WHAT 

JamOS 

PRICE GLORY" Technicolor 

Cagney! Corinne Calvet! Dan Dailey! 

'•^s^Â^^^î^^^yî

Ma 

II

Ann Blyth and Gregory Peck, countess and 

captain, discover their love aboard the captain's 

ship—a scene in "The World in His 

Arms," a Rex Beach story. (August) 

Rock Hudson, Larry Gates and Piper 

Laurie in "Has Anybody Seen My Gal," a 

nostalgic piece set in the flapper days of the 

flamboyant '20s. (July) 

Ann Blyth with Edmund Gwcnn (Grandpa) 

at the ringside watching one of boys in the 

family In a ring battle—a zany family comedy, 

"Sally and Saint Anne." (July) 

Universal's Beat-the-Heat Program 

Releases Six Top-Budget Features to Help Check the Summer Doldrums 

NEW YORK—Universal-International has 

decided to shoot the works in an attack on 

the summer doldrums by releasing six of its 

top pictures during July and August. 

Music, comedy and action predominate and 

three of them will be in Technicolor. 

Topping the list will be the big budget adventure 

film, "The World in His Arms," 

based on the Rex Beach story, and with 

Gregory Peck and Ann Blyth starred. 

The company decided two years ago that 

summer releases of important product would 

pay off both for itself and for exhibitors and 

found the results so satisfactory that the 

policy is being continued this year. 

Three pictures are scheduled for July and 

August. They are: 

"Has Anybody Seen My Gal?" starring 

Piper Laurie, Rock Hudson, Charles Coburn, 

and Gigi Perreau, with Lynn Bari and William 

Reynolds. Several songs of the roaring 

twenties will be included. This is a Technicolor 

picture. 

John Held jr., cartoonist and illustrator, 

win select five girls of today who come closest 

to his concept of the flapper of the 1920s. 

These girls will visit key cities for promotion 

of the picture. Their schedules will include 

television and radio programs and 

visits to newspapers. There will be a heavy 

play on musical outlets, because, in addition 

to the title song; old favorites like "It Ain't 

Gonna Rain No More," "When the Red, Red 

Robin Comes Bob, Bob, Bobbin' Along" and 

"Tiger Rag." 

"Francis Goes to West Point," starring 

Donald O'Connor, with Lori Nelson, Alice 

Kelley, Palmer Lee and William Reynolds. 

Francis, the mule, has been established as an 

important attraction. Release is scheduled 

for about the middle of the month and 

Francis will visit a number of key cities to 

aid in the advance promotion. 

"Sally and Saint Anne," a zany family 

comedy of the "You Can't Take It With 

You" type, starring Ann Blyth and Edmund 

Gwenn. It features the story of a young girl 

who takes over as a helper for a saint and 

it deals with the simple joys she brings to 

the people in her town. The picture will be 

launched with a saturation premiere in New 

England. 

The August schedule is headed by "Duel at 

Silver Creek," in Technicolor, starring Audie 

Murphy, Faith Domergue and Stephen Mc- 

Nally, with Susan Cabot. 

"Lost in Alaska," Abbott and Costello comedy, 

with Mitzi Green, Tom Ewell and Bruce 

Cabot. Special promotional approaches will 

be provided for this picture to conform to 

local conditions. 

Outstanding big-budget production on the 

list, also set for August and in Technicolor, 

will be "The World in His Arms." Along 

with Gregory Peck and Ann Blyth, the stars, 

there will be a strong supporting cast which 

includes Anthony Quirm, John Mclntire, Andrea 

King and Carl Esmond. Raoul Walsh 

directed from a script by Borden Chase. 

Aaron Rosenberg was the producer. 

Because the story has an Alaskan setting 

Universal's publicity, advertising and exploitation 

forces, headed by Dave Lipton, arranged 

a tour of Alaska with the cooperation 

of the Air Force. The stars and featured 

players visited all the air installations in 

Alaska and the Aleutians in company with 37 

newspaper and magazine writers. Col. Joseph 

Goetz, chief of the Armed Forces F>rofessional 

Entertainment Branch of the Adjutant 

General's office. Department of the 

Army, was in charge. 

The premiere was at the Fourth Avenue 

Theatre, Anchorage, Alaska. The stunt drew 

national publicity, because it was the first of 

its kind. Other openings scheduled are: 

Seattle, July 1; Portland, July 2, and San 

Francisco, July 4. 

Accent is on youth in "Francis Goes to West 

Boint," with Donald O'Connor, Alice Kelley, 

Lori Nelson, William Reynolds. (July) 

Abbott and Costello go north in their latest 

comedy, "Lost in Alaska," which has the 

team clowning up north. (August) 

From "Duel at Silver Creek," Audie Murphy, 

Susan Cabot and Stephen McNally in a> 

scene from the Technicolor western. (August) 

9^^. 


Texas Goes to Work 

On '53 COMPO Plans 

DALLAS—The first Texas COMPO Conference 

here last week was such a success that 

a decision already has been reached to hold 

a second conference June 1-3, 1953, it was 

announced by Kyle Rorex. executive director 

of the Texas Council of Motion Picture Organizations. 

Paul Short, division manager for National 

Screen Service, who directed the conference 

this week will again serve in that capacity. 

The 1953 conference will devote more time 

to a merchandising panel, and Max Youngstein, 

vice-president of United Artists, and 

Jerome Pickman, Paramount's vice-president 

in charge of advertising and publicity, have 

been invited to act as co-chairmen of thi.s 

project. 

The merchandising discussions will be 

photographed in color and sound and, immediately 

following the conference, will be available 

for showings in other territories throughout 

the country. 

Proceedings at the conference last week 

were recorded and more than 300 requests for 

the taped talks of industry personalities have 

been received from Texas exhibitors. Many 

of them plan to broadcast the talks. 

R. J. O'Donnell. who along with Col. H. 

A. Cole, was honored at a testimonial dinner 

which closed the conference, will discuss the 

1953 conference program in New York next 

week with Eric Johnston, president of the 

Motion Picture Ass'n of America, and distribution 

leaders. 

Budd Rogers Quits Realart 

As Five-Year Pact Ends 

NEW. YORK—Budd Rogers' five-year contract 

with Realart Pictures, Inc., as vicepresident 

and general manager came to an 

end Wednesday (18 1 and was not renewed. 

Rogers will continue his business with Rogers 

& Unger Associates at 1270 Sixth Ave. and 

will soon announce the formation of a new 

company. 

Rogers has ended all connections with both 

Realart and Jack Broder Productions, Inc. 

The parting was with good wishes on both 

sides, it was stated. Jack Broder will take 

over the executive duties previously handled 

by Rogers. 

NPA Okays Construction 

Of Four Drive-In Theatres 

WASHINGTON—No theatre building projects 

were given allotments of controlled materials 

during the May 1-31 period, according 

to a National Production Authority Thursday 

(19) announcement. 

Four drive-ins were approved for construction 

with no allotments required and one 

standard theatre was declared exempt from 

the ban on amusement building. 

Approved With No Allotments Required 

Las Veâs, Nev.—Motor Vu Theatre, outdoor 

theatre, $45,000. 

Abbeville, La—F&R Theatre Enterprise, 

drive-in, $40,000. 

St. Joseph, Mo.—Beverly Miller, drive-in, 

$22,000. 

Lewiston, Me.—John J. and Royal J. Bolduc, 

drive-in, $28,700. 

Exempt From Amusement Construction 

Ban 

Kaplan, La.—Dallas Dailey, theatre, $5,000. 

DON'T WAIT UNTIL AFTER THE ELECTIONS 

Start Your Tax Fight Now, 

Myers Warns the Industry 

WASHINGTON—Exhibitors were urged on 

Tuesday (17) not to wait for elections, but 

to approach candidates for Congress while 

they are still candidates in reference to elimination 

of the admissions tax. 

In a letter to Allied States members, Abram 

P. Myers. Allied general counsel and board 

chairman, said, "it is to be hoped that, during 

the political campaign, the theatres in each 

state will run a trailer showing the pictures 

of all candidates pledged to repeal (the admi.s.«ion 

taxi, together with favorable comment, 

omitting, of course, those candidates 

who do not promise such support." 

Myers stressed the fact that all present 

congressmen and senators and candidates 

should be personally solicited and asked to 

commit themselves in advance of the elections. 

"A politician is never so agreeable as 

when he is a candidate. The time to ask a 

favor of him is when he is seeking a very valuable 

one from you. Not only will you catch 

him in a mellow mood but you will be saving 

precious days and weeks." 

Myers told the Allied members that there 

would probably not be time in this Congress 

to get a repealer through, and also pointed 

out that the pre-election campaign for an 

end to the tax would lay the groundwork for 

the job to be done when the next Congress 

convenes. 

The entire industry is demanding repeal of 

the tax, he said, and added "that it is a confiscatory 

tax is no longer a mere figure of 

speech. Thousands of theatres which are 

losing money today and soon must close can 

be saved by the elimination of this tax. This 

statement is not confined to the so-called 

'marginal' theatres. It applies to the large and 

erstwhile prosperous theatres as well . . . 

There probably is not a theatre in America 

today whose net earnings even approximate 

the sum of the admissions taxes remitted to 

the government by it." 

Myers said that the argument used in 1950 

to the effect that the benefits of tax removal 

would be translated into lower admission 

prices could not be used again, although 

otherwise "the industry will have a much 

stronger case to present to Congress this 

time. ..." 

He said "the industry's economic situation 

is much more desperate. There are those 

Virginia Heeds Advice, 

Votes Tax Repeal Plan 

RICHMOND—The Virginia Motion Picture 

Theatre Owners Ass'n at its convention 

here this week voted to undertake 

an immediate campaign to get all 

candidates for congressional office to 

place themselves on record as to their 

stand on repeal of the federal theatre admissions 

tax. Full publicity will be given 

to this aspect of their campaigning. 

Tax Fight Leadership 

Accepted by COMPO 

NEW YORK—A national 

campaign to 

repeal the 20 per cent federal admissions 

tax as di.scriminalory will be waged under 

the auspices of the Council of Motion 

Picture Organizations. This was decided 

Thursday (19) by Sam Pinanskl, 

Al Lichtman and Trueman Rembusch at 

their meeting as co-chairmen of COMPO 

here. Meeting with them were Col. H. A. 

Cole of Dallas and Pat McGee of Denver, 

co-chaij-men of the COMPO tax 

committee, and Herman Robbins, treasurer. 

The new governing committee also decided 

that the present COMPO staff will 

continue without change until a new 

president is elected, with Robert W. 

Coyne, special counsel, in charge, and 

that action will be taken by the committee 

on the basis of unanimous agreement. 

Alternates to represent them were 

William C Gehring for Lichtman, Wilbur 

Snaper for Rembusch and S. H. Fabian 

for Pinanski. Chairmanship of each 

meeting will rotate. 

The tax campaign will be conducted 

by Cole and McGee. It is at present in 

a tentative state, but it was said it will 

reach out into the grassroots for 100 per 

cent exhibitor support, if possible. A 

drive to raise funds will get under way 

soon. The money will be channeled into 

the tax drive through COMPO. 

The group will meet again July 7 to 

further details. No attempt will be made 

to tell an exhibitor what to do with any 

savings resulting from repeal. Lichtman 

will call a meeting of major company 

sales managers within a few days to obtain 

their support. 

who .say we must talk 'up' and not 'down' but 

the facts are well known and we only fool 

ourselves by trying to hide them." 

Myers pointed out that certain "alleged 

non-profit" organizations secured exemption 

from the tax last year on the sole grounds 

that they needed the extra money and without 

promises of lower prices to patrons. The 

film industry is now in the same p>osition, be 

said. 

"No speaker before the congressional committee 

will make any promise that the benefit 

of the repeal will inure to the patrons, because 

he will know that the hard-pressed exhibitors 

are going to retain the money 

that they will have to do this in order to 

remain in business." 

Although exhibitors cannot again ask their 

patrons to sign petitions for repeal, as was 

done in 1950. "in a thoroughly organized and 

efficiently conducted campaign, this kind of 

support will not be needed." 


Paramount writes this fact down in black and white: 

i 

r4=>^^ 

Cecil 

*"" 

B. DeMille's 

oil e»w" 

Color by 

starring 

TECHNICOLOR 

BETTY HUTTON • CORNEL WILDE 

CHARLTON HESTON • DOROTHY LAMOUR 

GLORIA GRAHAME 

with HENRY WILCOXON • LYLE BETTGER • LAWRENCE TIERNEY 

EMMETT KELLY • CUCCIOLA • ANTOINETTE CONCELLO 

and JAMES STEWART 

Produced and Directed by CECIL B. DeMILLE 

Produced with the cooperation of Ringling Bros.-Barnum & Bailey Circus 

Screenplay by FREDRIC M. FRANK, BARRE LYNDON and THEODORE ST. JOHN 

Story by FREDRIC IVI. FRANK, THEODORE ST JOHN and FRANK CAVEH 

It has awarded boxoffices 

up to 600% of normal 

m business in pre-release 

dates, Boxoffice Magazine 

reports. There has never 

been a grosser like it — 

anywhere — any time! 

AND SPEAKING OF 

AWARDS 

Photoplay Magazine 

Achievement Award 

Parents' Magazine Medal 

Seventeen Magazine Plaque 

Christian Herald Award 

Southern California 

M. P. Council Award 

Hollywood Foreign 

Correspondents Award 

Exhibitor Magazine Laurel 

Award 

Advertising Club of Los Angeles 

Award 

!•; -i 

Consolidated Freightways 

Award 

Golden Peanut Award 

Volunteers of America Award 

Cine Review Award 

Greenfield-Ashfield, Mass., Awar 

Swan, Iowa, Citation 

Foreign Press of Hollywood 

Award 

— and more honors daily 

SO in

1 

-(iWiCictlcnx^ 

JUrOi^ 

Trade shows and sneak 

previews have established 

it 

as the biggest for the 

biggest team in show business! 

Full of fast fun — 

musical production numbers 

and a terrific score 

of hit songs . . 

"Top laugh-gettei for the team 

to date!" —Hollywood Reporter 

"Should outgross all their other 

pictures." 

— Showmen's Trade Review 

"Will literally roll audiences in 

the aisles." — Variety 

"Sure-fire seat-selling attraction!" 

— Boxoffi.ce 

"Will create boxoffice 

pandemonium." — M. P. Herald 

"Never enjoyed Martin & Lewis 

as much!" —M P. Daily 

"Surefire returns in every playdate." 

— Daily J'ariety 

R.SO IN JULY: W. Somerset Maugham's Mass Appeal Hit "ENCORE'' 

• the wonderful comedy about the foolish things people sometimes do when they're in love!

; 

RKO Tests a Real Old One, 

Using Saturation Campaign 

Television and Radio Being Utilized 

In 

Extensively 

Widespread Promotion Reviving Xing Kong' 

NEW YORK—Can an old picture be put 

over like a new one? 

Can it be done with the greatest combined 

concentration of both television and radio 

ever attempted? 

It's like reviving the old controversy as to 

whether a star can be made overnight simply 

by advertising and promotion—with a few 

new angles added. 

Ned E. Depinet. RKO Pictures president, 

S. Barret McCormick, director of advertising, 

and Terry Turner, exploitation chief for 

the company, are now engaged in a daring 

attempt to prove that an old picture— with 

basic entertainment elements unmarred by 

the passage of time—can be put over with 

a tremendous four-week campaign. The picture 

is "King Kong," originally released Feb. 

25, 1933, at the Radio City Music Hall and 

a very important boxoffice attraction in its 

day. 

Three hundred prints have been made and 

a $50,000 campaign that began late in May 

is now nearing its climax in the Pittsburgh, 

Cincinnati, Indianapolis, Cleveland and Detroit 

exchange areas, where the metropolitan 

population of these cities alone totals 8,079,- 

197. 

Theatre dates began June 18 and will continue 

about three weeks. A total of 350 regional 

bookings has been made. There were 

19 on June 18, 40 on June 19 and 160 the 

first week. 

The campaign is unique in its use of air 

coverage, both radio and television. In fact, 

the television use is the greatest that has 

ever been used on any picture. 

There will be 180 mentions on radio stations 

and an extraordinary number of oneminute 

and station break shows on TV stations. 

The one-minute shows are 16mm 

trailers taken from the picture and with the 

added feature of cards which turn over during 

a 10-second period and give the names 

of theatres and playdates in the territory 

covered by the TV stations. To do this, separated 

dates have been secured on each 

station to 

keep the information fresh. 

Turner made package deals with every 

station approached. 

Tlie idea took on so fast that Hulbert Taft 

jr., executive vice-president of WKRC-TV, 

Cincinnati; William F. Kiley, commercial 

manager of WFBM, Indianapolis; James C. 

Riddell, president of WXYZ and WXYZ-TV, 

Detroit; Harold L. Gallagher, sales manager 

of WTAM-WTAM-FM and WNBK, Cleveland, 

and others wrote to Depinet offering 

their enthusiastic cooperation. 

A total of 12 TV stations are in on the 

deal. This is the first big-scale test of television 

for 

picture-selling. 

An example of the remarkable length to 

which this was carried is WXYZ-TV (ABC 

outlet) in Detroit where the picture opened 

at the Palms-State June 18. Between June 

8 and June 18 the TV trailer was put on 42 

times; it appeared in varied forms in three 

five-minute programs, one wrestling program, 

a news program and four ten-second 

chain break spots. 

Other stations with localized coverage were 

used for later dates of the picture in the 

Michigan area. 

Some of the standard forms of exploitation 

were introduced to increase the regional excitement. 

Four trucks with gorillas from 10 to 12 feet 

high, with sound effects, toured every city 

where there were bookings at a cost of about 

$300 per day. 

It was necessary to cover the area in four 

divisions. The five exchanges involved serve 

western Pennsylvania, all of Ohio, Kentucky 

and West Virginia, Indiana and Michigan. 

A total of 750,000 four-page tabloid heralds 

were printed and deliveries began as fast as 

the trucks appeared. These were piad for by 

exhibitors and the demand was heavy from 

the start. Advertising was on a cooperative 

basis. 

Radio transcriptions were used on a wholesale 

scale. 

Cooperation by WOOD CNBC), Grand 

One of four gorilla trucks used to exploit 'King Kong.' 

6,000 See 'King Kong' 

In First Day of Run 

Detroit—The RKO radio-TV saturation 

campaign for "King Kong" helped give 

the Palms- State Theatre its best opening 

day in more than two years. There was 

a lineup of more than 500 persons when 

the boxoffice opened at 10:45 a. m., which 

in itself is unprecedented. 

In a metropolitan area where business 

has been way down due to general economic 

conditions here, the business was 

phenomenal and many theatremen were 

on hand to study the situation. The picture 

played to 1,600 patrons in the first 

two hours with more than 6,000 for the 

day, in the 2,967 -seat theatre. 

The opening gave Detroiters two unfamiliar 

sights—a colossal statue of King 

Kong on a truck parked across the street 

from the theatre, and a Woodward avenue 

theatre lineup. 

Rapids, was elaborate. On Wednesday (18) 

a chimpanzee from the local zoo was on the 

Rayner- Shine TV program from 6:30 to 

6:45 p. m. The angle that the chimpanzee 

was King Kong's nephew was played up. 

Two giveaways were staged. Theatre 

tickets were given away on the Who, What, 

Where and When? program from Thursday 

(12) through Wednesday (18) from 12 to 

12:15 noon. Another series of ticket giveaways 

was put on the Disk & Dollar WOOD 

radio program from Thursday (12) through 

Wednesday (18) from 1 p. m. to 2 p. m. 

Saturday (14) every hour, on-the-hour on 

the Classified Column of the Air one name 

was selected at random and read in advance. 

If the person called the station and properly 

identified himself he was awarded two tickets 

to a "King Kong" show. 

On June 6 the "King Kong" float, with the 

theatre manager, was featured on the Glenn 

& Lenore program from 12:15 to 12:30 over 

the WOOD station. 

Does it recall the "Hitler's Cliildren" campaign 

sponsored by WLW, Cincinnati, the 

granddaddy of all regional coverages with 

massed openings in 1943? Turner managed 

that one, too. 

There have been many similar campaigns 

by all the major companies since that time. 

; 

[ 

Turner is the only man who has gambled 

heavily on revivals. He put on a campaign 

in New England with the help of the Yankee 

Network several months ago. That one had 

only one TV station—WNAC. The picture 

was "Snow White and the Seven Dwarfs." 

The campaign cost $20,000. One of the features 

was a one-hour program on a Sunday 

that packed all the houses with a booking 

that day. 

"Snow White" had child appeal as its 

principal asset, but it paid off so well for 

RKO that both the company and Walt Disney 

were fully satisfied. 

This was the origin of the plan for reviving 

a picture with both adult and child appeal, 

but with no time element. 

One of the angles with industry interest 

at a time when there is considerable talk of 

making old films available for television is 

the possibility that some of these pictures 

which have been charged off to zero on the 

company books may turn out to have grossing 

piossibilities that will dwarf potential income 

from TV use. 

22 


i 

221 

I of 

! 

had 

' 

"The 

I 

a 

I 

'. 

I MGM), 

i 

QUARTERLY FIRST RUN REPORTS: 

BIG PICTURES STILL BIG 8.O.; 

AFRICAN QUEEN' TOPS AT 173% 

Still Tough for Run-of-Mill 

Films to Do Average 

Business or Better 

Tliere was variety in the spring features 

topping boxoffice marks at the nation's key 

runs. The big three of the March-April-May 

quarter were "The African Queen" (UA), the 

import, "The Man in the White Suit" 

(U-I) and "Singin' in the Rain" (MGM) and 

they topped the business reported by the top 

of the 1951 spring quarter. 

trio 

221 FEATURES RELEASED 

Following the trend of the past several years, 

the big pictures do the business and the lesser 

product finds the going tougher. There were 

features released in the first nine months 

the season on which sufficient playdates 

been recorded in key first runs and 84 

of these did average business or better. At 

this stage a year ago, 115 of 221 features had 

reported average or better. 

The big three of the spring quarter, however, 

were bigger boxoffice than the top three of 

spring 1951. A year ago, "The Great Caruso" 

(MGM) led off with 167 per cent. "Father's 

Little Dividend" (MGM) with 142 per cent and 

Thing From Another World" (RKO) 

with 139 per cent—a combined average of 

j 

[ 

155.1 per cent. The top three this spring had 

combined average of 166 per cent. 

The figures are based on playdates reported 

to BOXOFFICE-BAROMETEB by key run 

theatres in 20 major cities across the country. 

1, SETTING NEW GROSS MARKS 

For the season as a whole, the big grosses 

are setting a record unlike anything the industry 

has experienced in more than a decade. 

Paramount's "The Greatest Show on Earth" 

which goes into general release next month; 

MGM's "Quo Vadis" which is still on a prerelease 

date basis; 20th Century-Fox's "David 

and Bathsheba"; "An American in Paris" 

"The River" I.UA), "A Streetcar 

Mamed Desire" (Warners) and "Sailor Beware" 

(Paramount I are among the big money 

pictures of the year. 

Following are the reports on 1951-52 features: 

'•* 

' 

(Average Is 100) 

COLUMBIA: 

Borefoot Moilman, The 85 

Boots Molone 92 

Corlty of Gasoline Alley 104 

Cnminol Lawyer 96 

Deoth of o Solesman 119 

Family Secret, The 85 

First Time, The 89 

-ive 117 

Harem Girl 85 

Harlem Globetrotters, The 91 

'Indion Uprising 93 

iJungle Jim in the Forbidden Lond 91 

iungle Manhunt 99 

-ady ond the Bandit, The 94 

ogtc Carpet, The 90 

.\agrc Face, The 97 

•/on in the Saddle '03 

Worrying Kind, The 120 

Mob, The 114 

My Six Convicts Ill 

3kinowa 94 

'urple Heart Diary 1 05 

aturdoy's Hero Ill 

condol Sheet 101 

niper. The 1 08 

'.on of Dr. Jekyll, The 99 

1-ound Off 96 

unny Side of the Street 97 

en Toll Men 1 26 

Top Hits of the Season 

(September 1951 through May 1952) 

PERCENTAGES 

Acro88 the Wide Missouri (MGM) 

UAIrican Queen. The (UA) 

, 

'-'American in Paris, An (MGM) 

uAngels in the Outlield (MGM) , 

Bend o( the River (U-I) 

The (RKO) 

Blue Veil, 

•David and Bathsheba (20lh-Fox) 

, 

Day the Earth Stood Still. The (20th-rox) 

Death of a Salesman (Col) 

i 

Desert Fox. The (20th-Fox) 

Detective Story (Para) 

Distant Drums (WB) 

•Greatest Show? on Earth. The (Para) 

Here Comes the Groom (Para) 

U-ni See You in My Dreams (WB) 

Lone Star (MGM) 

•Man in the White Suit, The (U-I) 

Marrying Kind, The (Col) 

My Favorite Spy (Para) 

People Will Talk (20th-Fox) 

Place in the Sun. A (Paia) 

•Quo Vadis (MGM) 

Racket. The (RKO) 

•Rasho-Mon (RKO) 

Retreat, Hell! (WB) 

••River. The (UA) 

C'Room lor One More (WB) 

Sailor Beware (Para) 

Singin' in the Rain (MGM) 

Skirts Ahoyl (MGM) 

•Streetcar Named Desire. A (WB) 

Ten Tall Men (Col) 

Texas Carnival (MGM) 

Two Tickets to Broadway (RKO) 

Westward the Women (MGM) 

When Worlds Collide (Para) 

uWith a Song in My Heart (20th-Fox) 

120 130 UO ISO 

OBlue Ribbon Award winners. '•Ployed of odvonced odmissions 

•Played at odvonced prices, in most situations. 

ploying regulor dot. 

Thief of Domascus 92 

Yonk in Indo-China, A 91 

LIPPERT PRODUCTIONS: 

As You Were 96 

FBI Girl 89 

For Men Only 9= 

Highly Dangerous »0 

Loan Shark 

J 

Man Boit g* 

Outlaw Women 

- 

9f 

Stronghold %* 

Toles of Robin Hood »o 

Unknown World 

'» 

Valley of the Eagles g* 

Wings of Donger '3 

METRO-GOLDWYN-MAYER: 

Across the Wide Missouri 134 

American in Paris, An f O 

Angels in the Outfield |" 

' 

Bonnerline 

, l2 

Belle of New York, The iw 

It's o Big Country 90 

Just This Once 88 

Light Touch, The 80 

Lone Star 131 

Love Is Better Thon Ever 90 

Man With a Clook, The 92 

Mr. Imperium 93 

Pandoro ond the Flying Dutchmon 110 

People Against O'Hora, The 99 

Quo Vadis 296 

Red Bodge of Couroge, The 105 

Sellout, The 96 

Shadow in the Sky 94 

Singin' in the Roin 1 53 

Skirts Ahoy! 1 30 

Tolk About o Stronger 90 

Texos Cornivol 128 

Too Young to Kiss Ill 

Unknown Mon, The 97 

Westward the Women 124 

When in Rome 93 

Wild North, The 98 

Young Mon With Ideos 92 

MONOGRAM: 

Aloddin and His Lomp 89 

Crazy Over Horses 91 

(Continued on page 26) 

iOXOFFICE June 21. 1952 

23

yta^ft^4ft 

Hu 

THE ENTERTAINMENT WORLD! 

MURIEL LAWRENCE • *,luam CHING 

wuh The Famous French Can-Can Dancers 

ana CLAIRE CARLETON • steve BRODIE . steven GERAY 

Screen Play By HOUSTON BRANCH • Associate Producer HERMAN MILLAKOWSKY • Directed B, PHILIP 

A REPUBLIC PRODUCTION 

• 

PHOTOGRAPHED WITH THE COOPERATION OF THE FAMOUS TABARIN. PARIS, includir 

Republic Pictures Corporation 

Herbert J. Yates. President

«-&

I Wont 

Quarterly First Run Reports 

(Continued from page 23 

Disc Jockey 94 

Elephant Stampede 100 

Flight to Mors 88 

Fort Osage 94 

Highwoymon, The 80 

Hold That Line 95 

Jet Job 98 

Joe Polooko in the Triple Cross 91 

Longhorn, The 97 

Northwest Territory 98 

Rodeo 82 

Steel Fist. The 90 

Woco 88 

Yellow Fin 93 

PARAMOUNT: 

Aaron Slick From Punkin Crick 85 

Anything Can Happen 93 

Crosswinds 93 

Darling, How Could You! 89 

Detective Story 131 

Fleming Feather 92 

Greatest Show on Earth, The 247 

Here Comes the Groom 1 33 

Hong Kong 96 

My Fovorite Spy 120 

My Son John 97 

Place tn the Sun, A 1 43 

Red Mountain 1 02 

Rhubarb 107 

Sailor Bewore 187 

Silver City 90 

Something to Live For 91 

Submarine Command 99 

When Worlds Collide 1 20 

RKO RADIO: 

At Swords Point 96 

Behove Yourself! 103 

Blue Veil, The 127 

Double Dynamite 1 05 

Drums in the Deep South 95 

Girl in Everv Port, A 101 

Half-Breed/The 82 

You 113 

Jungle of Chang 95 

Los Vegas Story, The 99 

Mocoo 98 

Narrow Morgin, The 103 

On Dangerous Ground 97 

On the Loose 82 

Poce That Thrills, The 90 

Rocket, The 120 

Roncho Notorious 99 

Rosho-Mon ; 141 

Slaughter Trail 91 

Tembo 88 

Two Tickets to Broadway 1 20 

Whip Hond, The 95 

Whispering Smith vs. Scotland Yard 94 

REPUBLIC: 

Adventures of Captain Fobion 96 

Fabulous Senorito, The 81 

Gobs and Gals 89 

Havana Rose 95 

Honeychife 89 

Hoodlum Empire 86 

Lady Possessed 90 

Oklahoma Annie 91 

Seo Hornet, The 92 

Street Bondits 94 

Wild Blue Yonder, The 99 

Womon in the Dork 99 

20th CENTURY-FOX: 

Anne of the Indies 106 

Belles on Their Toes 97 

Dovid ond Bothshebo 211 

Day the Eorth Stood Still, The 120 

Deodline— U.S. A 94 

Decision Before Down 114 

Desert Fox, The 132 

Elopement 99 

Five Fingers 112 

Fixed Bayonets 99 

Girl on the Bridge, The 89 

Go'den Girl 99 

Never Forget You 85 

I II 

Joponese Wor Bride. . .• 97 

Journey Into Light 90 

Lets Make It Legal 90 

Love Nest 96 

Millionaire for Christy, A 92 

Model and the Morriage Broker, The 102 

No Highway in the Sky 92 

Outcasts of Poker Flat, The 85 

People Will Tolk 1 24 

Phone Call From o Stronger 98 

Pride of St. Louis, The 106 

Red Skies of Montana 96 

Return of the Texan 85 

Rose of Cimarron 82 

; 

Viva Zopota! 116 

With o Song in My Heart 142 

UNITED ARTISTS: 

African Queen, The 1 73 

Another Mon's Poison 114 

Big Night, The 92 

Captive City, The 93 

Chicago Calling 100 

Christmas Carol, A 98 

Cloudburst 91 

Fort Defiance 96 

Green Glove, The 101 

Hotel Sohora 92 

Lody Soys No, The 88 

Mister Drake's Duck 87 

Mr. Peek-a-Boo 87 

Mutiny 82 

Obsessed 92 

River, The 1 66 

Royal Journey 100 

Tale of Five Women, A 92 

Tom Brown's School Days 92 

Well, The 108 

UNIVERSAL-INTERNATIONAL: 

Bottle at Apache Poss, The 

Ill 

Bend of the River 142 

Bright Victory 102 

Bronco Buster 79 

Cove of Outlaws 83 

Cimarron Kid, The 97 

Finders Keepers 91 

Flame of Araby 97 

Flesh and Fury 96 

Golden Horde, The , 103 

Here Come the Nelsons 95 

Lady From Texas, The 80 

Lady Poys Off, The 88 

Little Egypt 95 

Ma and Pa Kettle at the Fair 109 

Man in the White Suit, The 172 

Meet Danny Wilson 90 

Raging Tide, The 87 

Red Ball Express, The 102 

Reunion in Reno 

Steel Town 

79 

92 

Strange Door, The 94 

Thunder on the Hill 96 

Treasure of Lost Canyon, The 89 

Weekend With Father 98 

You Never Can Tell 92 

WARNER BROS.: 

About Face 85 

Big Trees, The 94 

Bugles in the Afternoon 1 00 

Close to My Heart 91 

Come Fill the Cup 104 

Distant Drums 139 

Force of Arms 1 00 

I'll See You in My Dreoms 133 

Jock and the Beanstalk 105 

Jim Thorpe—All American 115 

Lion and the Horse, The 87 

Mora Moru 91 

Painting the Clouds With Sunshine 104 

Retreat, Hell! 120 

Room for One More 1 33 

San Francisco Story, The 90 

Starlift 103 

Streetcor Named Desire, A 1 75 

Tonks Are Coming, The 96 

This Woman Is Dangerous 101 

Tomorrow Is Another Day 98 

B&K Granted Extended Loop Runs on Two Features 

CHICAGO—Attorney Alfred B. Teton, representing 

Balaban & Katz Corp., announced 

this week that the B&K chain was granted 

permission to run for a maximum of eight 

weeks each, the first two of four specific 

pictures: "Lovely to Look At," "Ivanhoe," 

"Because You're Mine." and "Jumping Jacks," 

on which they are awarded the first run in 

Chicago territory. 

In his order authorizing the extended runs, 

beyond the two-week limit for "affihated" 

theatres, as set forth in the Jackson Park decree. 

Federal Judge Michael L. Igoe stipulated 

that the pictures must be released to 

outlying houses immediately following the 

eighth week or within two weeks after the 

end of the run, whichever is earlier. Balaban 

& Katz stated that they will not come into 

court for permission for further extended first 

runs before the middle of September. 

Close 'Love Moods' Deal 

NEW YORK—Albert Dezel has closed a 

deal with Dan Somiey for exclusive rights 

to "Love Moods." featuring Lili St. Cyr, for 

Michigan, Illinois and Indiana. 

Film Leaders on Tour I 

Of Rogers Hospital 

NEW YORK—The board of directors of the I 

Will Rogers Memorial hospital and representatives 

of the tradepress spent the weekend 

on a combined business and pleasure 1 

visit to the Will Rogers Memorial hospital at I 

Saranac Lake and Herman Robbins' Hotel! 

Al-Bur-Norm at Schroon Lake. About 50 

men made the trip. I 

The party left New York Thursday night! 

(19) on the New York Central and reached! 

Saranac Lake at 8 a. m. Breakfast wasB 

served at the hospital. I 

One of the prime purposes of the trip wasB 

to inspect the new research department whichB 

has been installed at the hospital where Dr.l 

Edgar Mayer, chest specialist and consultantH 

to the board, explained the u.se of the newB 

TB drugs and Prof. Morris Dworski, head otm 

the research program, described the newl 

facilities. 

The mid-year meeting of the board fol-ii 

lowed an inspection and luncheon. Guests atL 

the luncheon included the mayor of SaranacB 

and doctors from all the sanatoriums in theP" 

vicinity. 

During the afternoon a statue of Will' 

Rogers done by Jo Davidson was unveiled and 

presented to the hospital by his estate. This 

statue is the original plaster model of the; 

one at Claremore, Okla. 

In the late afternoon the visitors left foil 

the Al-Bur-Norm where they were guests ol 

Herman Robbins. 

Those making the trip were: 

A. Montague, Charles E. Lewis, Harmon RobbinsI 

Wilbur Snaper, Arthur Krim, Jack Cohn, James Mull 

vey, George Dembow, Abel Green, Robert HoffI 

Charles M. Reagan, Chorles J. Feldman, Tom ConI 

nors, Robert Mochrie, Richard F. Walsh, Max Al 

Cohen, Mortin Quigley jr., Ned E. Deplnet, Edwarcl 

J. Shugrue, Maurice A. Bergman, William J. Heine! 

man, Robert J. O'Donnell, Morton Sunshine, Paul NI 

Lazarus jr., Harry M. Kalmine, William White, Fre(l 

J. Schwartz, Sam J. Switow, Al Picoult, Jomes Ml 

Jerauld, Chester Bahn, Mel Konecoff, George Ebyl 

Tom Kennedy, Sam Rosen, Sam Rinzier, Ben Shlyenl 

S. H. Fobion, Horry Brandt, Murroy Weiss, Dr. Edgal 

Mayer, Marvin Kirsch, Herb Golden, Marc J. Wolfl 

Arthur Israel jr., John W. Alicoote, Jay Emanuel| 

Spyros P. Skouros, S. Gus Eyssell. 

MGM New Season Shorts 

Mostly in Technicolor 

NEW YORK—A new series of four one I 

reelers produced by Carey Wilson, "Prophel 

Dies of Nostradamus," will raise Metro-Goldl 

wyn-Mayer's program of 1952-53 short subl 

jects to 46, compared with 42 last year. Thirt;! 

will be in Technicolor: 16 cartoons (featurin| 

Tom and Jerry), six Gold Medal Reprintsall 

produced by Fred Quimby—and eighl 

FitzPatrick Traveltalks, for which Jamej 

FitzPatrick is now in Germany. 

Additionally, the program includes te:| 

Pete Smith Specialties, which Smith himsej' 

will narrate. About half of them have na 

tional tieups already set. 

There also will be two two-reel Special| 

and 104 issues of News of the Day. 

Savini, Schroeder in Deal I 

NEW YORK—R. M. Savini, president (| 

Astor Pictures Corp., has closed a contrail 

with Schroeder Associates for foreign difl 

tribution of Astor pictures. Harry SchroJ 

der, president of Schroeder Associates, wil 

foreign sales manager of United Artists f

Tftc^t ^jW S(^^c«tt^ 

Public Relations 

TJONALD REAGAN told the June 4 conference 

of the theati-e operators and newspaper 

publishers at Hartford that the merchandising 

approach of film advertising was 

50 years behind the times and that market 

researches were rare. This may have been 

an overstatement. In any event it was 

challenging and worthy of study. 

Francis S. Murphy, editor and publisher 

of the Hartford Times, immediately added 

to this criticism the statement that he had 

rejected two sexy ads on a non-sexy picture. 

Statements of other publishers revealed 

facets of strained situation. 

The attitudes of publishers ran all the 

way from open hostility toward theatres to 

friendly cooperation. It was obvious there 

had been considerable friction between exhibitors, 

on the one hand, and publishers 

and advertising managers, on the other. In 

one city, a publisher reported, a priest has 

ordered his parishioners to attend only one 

theatre. 

A complete survey of Connecticut to find 

out the reasons for some of these problems 

might prove valuable for use in Connecticut 

and elsewhere. It would have to be done by 

neutral observers. Personal interviews with 

theatre men and both editors and advertising 

managers could throw light on a 

number of problems that seem to be stirring 

up unnecessary emotions. 

Similar situations exist in other states. 

Connecticut is a concentrated industrial, 

residential, farming and commuting territory 

with every problem that confronts exhibitors 

everywhere. 

The state has approximately 191 theatres 

with 178,948 seats. Eighty-five of these theatres 

are operated by circuits. There are 30 

drive-ins, 29 of which have been built since 

1946. The total population is 2,007,280. 

Community differences run from the 

town of Winstead, with 8,781 inhabitants 

and one newspaper with a circulation of 

3,398, to Hartford, a wealthy city with a 

population of 177,397, and two outstanding 

newspapers which cooperate with theatres 

and indulge in varied civic activities. It was 

the publisher of the Hartford Times, Francis 

8. Murphy, who called the first conference 

with exhibitors several months ago. 

The move has begun to attract national attention. 

The Times does not depend on syndicated 

Hollywood columnists for its film news. It 

localizes the new's to make the mention of 

pictures and personalities bear some relation 

to forthcoming releases. Connecticut 

exhibitors praise it highly. 

Theatres in the state can reach the entire 

population by means of newspaper advertising. 

The morning and evening daily circulation 

of all papers reaches 753,847 

mostly in homes— and the Sunday circulation 

is 322,950. This totals to 1,076,797. 

Remember, the population of the state is 

2,077,280. The combined total circulation 

is more than half of the total population. 

Oscar Doob of Loew's, Inc, suggested 

that the newspaper men think of this in 

By JAMES M. JERAULD 

terms of increased business. This would 

require a new outlook by both exhibitors 

and publishers in some cities. 

How widely wealth is spread in the state 

is shown by a total of 664,000 passenger 

car registrations. The 30 drive-ins can't 

take care of a fraction of that, without 

mentioning the summer visitors. 

Murphy and Doob both suggested that 

theatres and newspapers might cooperate 

on efforts to get municipal parking areas. 

Lack of parking facilities helps the driveins, 

but damages downtown theatres by 

forcing patrons to stay home in front of 

TV sets. Retail merchants have already 

discovered what stay-at-homes and rural 

shopping centers do to store business. 

If advertising managers were told that 

an average of $30 per week from each theatre 

in Connecticut would total $297,960 

per year, they might stop thinking of theatre 

income as peanuts. If they could be 

convinced that additional pages of cooperative 

advertising on big pictures at the 

commercial rate would add important 

money to their income, it would be a start 

on breaking down the premium rates 

charged for theatre space in many papers. 

A summary of attitudes of all publishers, 

of all district circuit heads and of individual 

theatre managers would throw some 

light on the present strained relations in 

some places. 

More Censor Moves 

MEW MOVES in the battle against censorship, 

with Ohio the scene of the first 

maneuver, can be expected any day. That 

state's statute is considered outstandingly 

vulnerable because of its compulsory 

'prior restraint." U. S. Supreme Court 

Justice Douglas has indicated that he 

thinks this is the worst feature of censorship. 

Several courses are open: il) an exhibitor 

could be induced to show a reel without 

the required censorship license; (2) an injunction 

could be sought to prevent the 

censors from viewing newsreels or insisting 

upon licenses; i3) repeal of the censorship 

law could be sought in the session of the 

legislature which will start next January. 

Dr. Clyde Hissong has indicated his belief 

that invalidation of newsreel censorship 

would end all Ohio censorship until 

the next legislature revises or repeals the 

law. 

The injunction route would be more involved, 

but this method of attack has supporters 

among industry lawyers. 

The advantage of either of these approaches 

lies in the fact that it might be 

possible to invalidate some censorship long 

before the next legislative sessions start, 

some lawyers contend. 

Very few of the older men in the business 

familiar with past efforts to secure repeal 

of laws in state legislatures are in favor of 

postponing action. The process is slow and 

expensive and gives critics of the industry a 

Sochin Is Named Head 

Of U-I Shorts Sales 

NEW YORK—Irving Sochin has been made 

short subjects .sales manager of Universal- 

International by Charles J. Feldman, domestic 

sales manager. He 

ha,s been a.ssistant to 

Feldman since May 

1951. 

Sochin has been 15 

years in the distribution 

end of the industry. 

He started with 

United Artists as a 

salesman in We.st Virginia, 

then was salesman 

and sales manager 

for 20th Century- 

Fox in Cincinnati, 

branch manager for 

, . 

^"""S 

„ , . 

Sochin 

the same company in Indianapolis and general 

manager of the Theatre Owners Corp. of 

Cincinnati, a buying and booking service. 

He then became U-I Cincinnati branch 

manager. He joined the U-I home office 

staff in 1949 as sales head of the special 

films 

division. 

series of field days before legislative committees. 

In addition, there is a feeling among 

exhibitors that their legislative activities 

can be concentrated on opposing new taxes 

and removing some old ones. 

The Maryland attorney general has already 

ruled that the board in that state 

must limit its censoring to determining 

what films are obscene or indecent in the 

standard sense and has recommended to 

the legislative council that it study changes 

in the law for presentation to the next session 

of the legislature. 

United Artists Starts Drive 

In Honor of Heineman 

NEW YORK—United Artists sales forces 

started a drive in honor of William J. Heineman, 

vice-president in charge of distribution, 

June 15 throughout the United States and 

Canada. 

It will extend for 25 weeks, ending December 

6. All exchanges have been classified 

in three groups based on potential grosses 

over the past several years. Under this setup, 

exchanges of equal sales strength will compete 

with each other instead of with the total 

organization. There will be three laps of six 

weeks each with first, second and third prizes 

for the winners in each group in each lap. 

The last seven weeks will be the "home 

stretch" drive and the result will decide the 

grand prize winners in each group for the entire 

period. Managers, salesmen, bookers and 

cashiers will share in the prize money. There 

will be special awards for the wirming division 

and district managers. 

Max E. Youngstein, vice-president of United 

Artists, has been named drive captain. 

WB to Tradeshow 'Rogers' 

NEW YORK—Warner Bros, will tradeshow 

"The Story of Will Rogers," in Technicolor, 

staning Will Rogers jr. and Jane Wyman, 

nationally July 11. The picture will be nationally 

distributed July 26. 


In the Newsreels 

Movietone, No. 49: Congress rebuffs Truman on 

steel, strike continues; Eisenhower meets the GOP 

delegates; Euchoristic roily held in Borcelono; Venezuela 

capital has face lifted; film orgonizotions 

honor movie men; spills and chills in riding tourney; 

German boxer goes berserk. 

News of the Day, No. 283: Steel strike crisis stirs 

Congress; tear gas quells defiont reds on Koje; 

chemical conflogation; Tito's birthday hailed; Venezuela 

builds super city; liner U.S. sets record; fistic 

rhubarb. 

Paramount News, No. 86: Ike and Toft meet the 

delegates; marathon marks Tito's birthday; Paris 

summer foshion notes; Reds tighten grip on Ger* 

many; Red terror revealed of Koje. 

Universol News, No. 569: Steel strike; Senate bars 

Truman request for seizure. Koje islond; Peorl 

farm; Venezuela— radio city; Italy—Tourist university; 

Miss Universe. 

Warner Pothe News, No. 88: Cold war; New York 

colling Dick Tracy two-way wrist rod to; Venezuela 

spectacular city of tomorrow; Rome—school room on 

scooters; Paris—evening fashions by Path. 

Movietone News, No. 50: General Eisenhower mokes 

big hit at Detroit; Koje prisoners of war move to new 

compound; 8-29 guided bomb scores bullseye; unknown 

captures open golf title, Hogan is third. 

News of the Day, No. 284: UN forces crush Red 

revolts on Koje; Ike answers some questions; Truman 

dedicates atomic sub; bullseye bomb; Brandeis university's 

first commencement; upset in golf classic; 

water ski record. 

Poromount News, No. 87: Ex-caddy wins open title 

— Dallas; Truman at otom sub ceremony; unveiling of 

newest guided bomb; Detroit— "Off the Cuff" with 

Ike; Koje—worfare compound 76. 

Universal News, No. 570: Atom sub; Koje mop-up; 

Tarzon bomb; Long Island railroad strike; rose festival; 

soccer match—New York; Oregon— rodeo. 

Warner Pathe News, No. 89: Big clean-up on Koje; 

omozing film guided bomb; Detroit— Ike gets campaign 

into high; Connecticut— President dedicates 

first atomic sub; Miami—Nassau to Miami on water 

skis; California—Olympic test, NCAA track meet. 

Telenews Digest, No. 24B: Crisis in steel continues, 

national defense threatened; armed forces 

in reoMstic invasion test; MacArthur named GOP 

keynoter; Statistican Bean predicts Democrotic victory 

in November; Mossadegh defends Iron oil before 

world court; French gymnasts perform before President 

Auriol. 

Telenews Digest, No. 25A: Korea—General Boatner 

splits defiant Reds; Korean internal crisis—Rhee suspends 

"Voice" broodcasts; Ike moves campaign into 

midwest; milady show how to be eosy on the eyes; 

Julius Boros wins open golf crown. 

Exhibitors Back Plan to 

Aid Legitimate Plays 

NEW YORK—"Many projects are already 

under consideration for the purpose of plowing 

back into the soil of creative entertainment 

the seeds for the future of the theatre 

business as a whole." 

Si Fabian made this statement at a June 

17 press conference and cocktail party marking 

the start of shooting of "Main Street to 

Broadway." The film is being produced by 

Lester Cowan for the Council of the Living 

Theatre in collaboration with a group of film 

theatre owners. MGM will release. The 

screenplay is about the theatre, and has been 

written by Samson Raphaelson from a story 

by Robert E. Sherwood. 

Playing themselves, as characters in the 

story, will be a big talent line-up including 

Tallulah Bankhead, Marlon Brando, Olivia 

de Havilland, Jose Ferrer, Rex Harrison, Lilli 

Palmer, Gregory Peck and Shelley Winters. 

Special music is being composed by Rodgers 

and Hammerstein. 

Arthur Schwartz, president of the CLT 

Foundation, told the press conference that it 

is hoped eventually to finance from such ventures 

an organization like Britain's Arts Council 

to aid production of new plays on a nonprofit 

basis. 

COAST CRAFTS TO AID IN 

PRODUCTION ECONOMIES 

Studio Unions, Salesmen 

Pledge Industry Help 

HOLLYWOOD—Whole-hearted support of 

Industry moves to Initiate economies In the 

operation of all its branches was a.ssured by 

the studio labor front at a significant Monday 

(16) meeting of the Hollywood AFL Film 

Council, representing more than 20,000 workers 

in the film capital. The session was highlighted 

by the appearance of top-level management 

and labor executives in the persons 

of Nicholas M. Schenck. president of Loew's, 

Ins., and Richard F. Walsh, international 

president of the lATSE. 

Schenck empha.sized the necessity, in the.se 

critical times, for studio craftsmen, technicians 

and creative artists to increase their 

efficiency and make every effort to reduce 

costs. Such moves are necessary, he declared, 

if filmdom is to surmount such current obstacles 

as dwindling revenues, competition 

from TV and other sources, and the period 

of adjustment with which the trade has 

been confronted becau.se of divorcement. 

At the same time, however, he made it 

clear that the film companies have no intention 

of cutting wage scales or upping hours. 

On behalf of the lATSE, Walsh promised 

cooperation to the fullest in the economy effort, 

while representatives of other crafts 

also pledged support. 

Schenck, parenthetically, has been on the 

coast for three weeks participating in highechelon 

planning conferences at MGM. 

These huddles, too, have reportedly been placing 

emphasis on economies that can be effected 

in production at the Culver City studio. 

Sitting in with Schenck on the meetings 

have been Chai'les Moskowitz, vice-president 

and treasurer; Howard Dietz, vice-president 

in charge of advertising and publicity; Dore 

Schary, vice-president in charge of production; 

E. J. Mannix, studio general manager; 

Ben Thau and L. K. Sidney. 

MINNEAPOLIS—Meeting here In executive 

.session, 

officers of the Colcsseum of Motion 

Picture Salesmen of America decided to 

hold the union's 1952 convention at the 

Alnsly hotel, Atlanta. Ga., November 22-23. 

The session wa.s attended by President Ralph 

Williams, general counsel David Beznor and 

.seven vice-presidents. 

Behind closed doors, the officers dLscussed 

television's Inroads on exhibition, slackening 

employment of film salesmen In con.sequence, 

and the future outlook for union members. 

While the union's pre.sent contract runs to 

February 1953, the matter of compen-satlon In 

the present period of rising living costs also 

occupied considerable attention. 

Great concern was expre.ssed regarding the 

turn that film distribution may take In view 

of the increasing number of theatre closings 

resulting from TV's effects on the boxofflce 

and adverse economic conditions. With the 

freeze on new TV stations now hfted and 

many more sections of the nation to be 

blanketed by the new entertainment medium, 

the film salesmen's Job security is 

likely to be more in jeopardy, it was pointed 

out. 

It was decided that at the Atlanta convention 

the union should try to devise ways and 

means to aid the film industry generally and 

exhibitors in particular in the fight to meet 

TV competition more successfully. Officers 

were asked to bring ideas and suggestions 

toward that end to Atlanta. 

In addition to Williams and Beznor, from 

Cincinnati and Milwaukee, respectively, those 

present included Gordon Bugle, Albany. N.Y.; 

Floyd R. Klingensmith. Tarentum. Pa.; Tom 

McKean, Oklahoma City, Okla.; Leonard 

Appe, Mehose, Mass.; Dave Chapman, Milwaukee, 

Wis.; William Wink, Omaha, Neb., 

and Ed. Ashkins, Beverly Hills, Calif. 

Feature Brought in at $100,000, 

Keys Future Independent Production 

NEW YORK — Sid Kuller, producer of 

"Actors and Sin," a two-part feature based 

on short stories by Ben Hecht, has developed 

a low-cost formula for independent production 

under which pictures can be made for 

a fraction of their regular cost. 

"Actors and Sin," which is being released 

by United Artists in July, actually cost a little 

over $100,000, according to Kuller, because 

Edward G. Robinson, Eddie Albert and Alan 

Reed, all of whom are featured with Marsha 

Hunt; Lee Garmes, cameraman; George Antheil, 

who composed the score, and Hecht, 

who produced, directed and wrote the screenplay, 

agreed to participate in the profits after 

the picture gro.sses $250,000. This first sum 

goes to the bank loan, second money, prints 

and advertising costs, after which the group 

starts to get their percentages. The picture Is 

expected to gro.ss at least $750,000. Kuller said. 

Under the regular salary arrangements to 

the actors and others In the group, "Actors 

and Sin" would have cost $600,000. Kuller said. 

None of the three players got guarantees, just 

percentages. Kuller also economized on the 

cost by lighting the sets before shooting and 

rehearsing the actors beforehand so that the 

picture was made in only eight shooting days. 

This was equivalent to a 24-day shooting 

schedule on a major lot. according to Kuller. 

Kuller. who has been active as a television 

producer for the Donald O'Connor show on 

Colgate, has planned two other independent 

productions. "Seven Lively Arts." a new type 

of musical about young people struggling to 

get ahead In Hollywood, and "The Man With 

a Smile." by Walter Bernstein. Lyn Murray 

wrote the music for "Arts," which will be 

made in Ansco Color with a cast of newcomers, 

and Kuller hopes to get Lena Home to star 

in "The Man With a Smile" in her first 

dramatic role. Kuller is also negotiating for 

an Elrnest Hemingway ballet story with music 

by Antheil for production in Mexico. 


. . Among 

f?^

» 

iS^^. 

OPERATION: BOX OFFICE 

Going to the movies is part 

^ 

of our way of life—as American as apple pie. 

' 

It is a custom observed by the family whenever and wherever good movies can 

be seen. For good movies are the best family entertainment investment every week of the year. 

Eastman Technical Service for Motion Picture Film is available at strategic points. 

For further details, address: Motion Picture Film Department, Eastman Kodak Company, 

Rochester 4, N. Y.; East Coast Division, 

342 Madison Avenue, New York 17, N. Y.; 

Midwest Division, 137 North Wabash Avenue, Chicago 2, Illinois; West Coast Division, 

6706 Santa Monica Blvd., Hollywood 38, California. 

SOXOFFICE :: June 21, 1952 

31

BOXOFFICE 

BAROMETE 

This chart records the performance of current attractions in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs 

ore reported, ratings ore added and overages revised. Computation is in terms of percentage in 

relation to normal grosses as determined by the theatre managers. With 100 per cent as 

"normal," the figures show the gross rating above or below that mark.

NOW 

BEING 

DISTRIBUTED-THE REFEBENCE 

GUIDE TO YOUB INDUSTRY 

This Book Gives You 

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Covering 

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Motion Picture Industry Statistics 

Feature Pictures released in 1951 with all 

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running time and Film Daily review 

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Complete list of Theaters 

THE 1952 

FILM YEAR BOOK 

THE 1952 

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Negro Theaters - Art Theaters 

Personnel of all companies 

Important Company Financial 

Labor Organizations 

Exhibitor 

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Statements 

Complete section on Television and Stations 

Personnel of Equipment Mfrs. and their 

product 

Serials released since 1920 

A list of more than 25,000 Motion Pictures 

• 

CREDITS: Producers, Players, Directors, 

motion pictures but will be found involuoblc every day 

of the year to EXHIBITORS, ADVERTISING AGENCIES, 

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. . The 

j 

Theatre Construction, Openings, Sales and Leases 

CONSTRUCTION: 

Anchorage, Alosko—Alosko Empire Theatres, Inc., 

will butid a 700-seQt theatre in Ketchikan, on the 

site ot the present Revdio. 

Ashlond, Nob.—Woodrow Simek is soon to finish 

his new theotre building here. 

Abilone, Tex.— Permit hos been granted to Maurice 

S. Cole for a drive-in, part of the $108,000 "Key 

City" investment. 

Blockduck, Minn.—Joke Musich is remodeling the 

local theatre extensively and will rename it. 

CaUxico, Calif.—A $25,000 remodeling job Is 

under way ot the Coast Capitol Theatre. 

Charlotte, Mich.—C. R, Beechler plans to build 

o dnvo-in on property he has purchased. 

Denver—The Atoz Amusement Co. is remodeling 

ond redecorating the 500-scat Jewel Theatre. 

DcSoto, Mo.—William A. Collins has let contracts 

for o 300-cor drive-in. 

o^= 

34 

Fordyce, Ark.—The K. Lee Williams circuit is to 

build a 300-cor dnve-in, the first in this town. 

Flushing, Mich.—Ed Dalton is to build a drive-in 

which will be used as on oirport by day. 

Glendalc, Arlr.—Horry L, Nace Theatres will build 

450-car dnve-in here, to be called the Rancho. 

Greenfield, Ind.—Jocob M. Smiler is building a 

1,100-car dnve-in on U.S. 40, near Cumberland, the 

1 Mb tn the Indionopolis oreo. 

Greenfield, Mo.—Willord Dodge is building a drivein 

south of the city. 

Kingman, Kos.—Construction is under way on a 

drive-in here. 

LoVcto, Colo.—Mitchell Kelloff is extensively remodeling 

the Chief Theatre, to be reopened in June. 

LoPlace, La. — The Community's first drive-in, 

owned by Bill Costoy, is nearly completed. 

Little Rock, Ark.—A 500-cor drive-in hos been 

started by the Arkansas Amusement Co. for late 

July opening. 

/ dREAMEd I WAS A MILLIONAIRE 

IN My ALEXANDER FILM SHORTS 

"As a matter of fact, the way those dynamic short 

Alexander movie-ads have contributed added profits to my 

theatre, that first million may not be so hard to get after all!" 

Nearly 11,000 theatres across the nation display movie-ads by 

Alexander. It's the easy way to earn regular added profits. Simply 

screen Alexander ads a few minutes each day and watch those 

plus-profits roll in . 

the best in quality and audience appeal you 

can rely on movie-ads by Alexander, world's largest producer-distributor 

for more than thirty years. 

NEW YORK 

DETROIT 

— Write Today for Full Information — 

COLORADO SPRINGS 

CHICAGO * 

DALLAS * 

SAN FRANCISCO 

HOLLYWOOD 

"\j 

Louisiono, Mo.— Russell Armentrout and Roger L. 

Moycr ore building o 500-car drive-in for July opening. 

Montreal—Andre Corveil is constructing a 400-seat 

theatre in Campbell's Boy, Que., to open about 

Augusf 1 

Monhotton, Kos.— Mid-Central Theatres, Inc., is 

building o 400-cor drive-in on U.S. 24-40, east of 

the city. 

Mt. Sterling, Ky.—The Mt. Sterling Amusement 

Co. IS to build o 300-cor Hi-Woy Drive-In, to open 

in July . Judy Drive-In is being built by Judy 

Drive-In Co. 

Monctt, Mo.—Construction has started on Glen 

Hall's Drive-In on U.S. 44, near Cossville. 

MInot, N. D.—About $200,000 is being spent by 

the Minnesota Amusement Co. for rebuilding, improving 

and enlarging the 1 , 400-seat State Theatre . . . 

The city's second drive-in, the Hilltop, 800-car capacity, 

is being built by Triangle Theatres. 

Marietta, Ohio — Woshington Theotre Co. has a 

permit for a $150,000 drive-in on Newport Pike. 

Mcdford, Ore.—Jacob A. Leach hos bought o site 

neor Crescent City for a 500-car Ocean Drive-ln, 

with June opening planned. 

Mctaline Falls, Wash.— Henry Hogman is to build 

a new theatre here. 

Modison, Wis.—Zoning commission delays are affecting 

action on a new drive-in near Speedway 

road. 

Monroe, Wis.—A 300-car drive-in is under way on 

Highway 69, by Robert Goetz, owner. 

Pork Rapids, Minn.—After complete reconditioning, 

the Royal Theatre has opened. 

Paris, Mo.—Mr. ond Mrs. Bob Major are constructing 

a drive-in for June opening. 

Potosi, Mo.—Work is progressing on a drive-ln on 

Highway 21. 

Rockwell City, lowo—R. M. Bernau and R. L. 

Fridley have acquired space for rebuilding the Empress 

Theotre. It will be reseated ond completely 

redecorated. 

St. Stephen, N. B.—The Lockwood & Gordon theatre 

chain in New England, including the State Theatre 

in Colais, Me., ore joining Charlie Stomples 

here in a drive-in project. 

Santa Rose, Calif.— B. F. Walker is to build a 

drive-in here. 

Syracuse, Kas.—A 300-car drive-in is being built 

here by Frank Northrup and Marvin Ellis. 

San Augustine, Tex.—Work is under way on the 

Edgewater Drive-ln. 

Spokane, Wash.—Locol men plan a $100,000, 

600-car drive-in on Sunset Highway. 

Topeka, Kas.—Claude Porrish purchased land for 

his fourth drive-in here. 

Thayer, Mo.—Mr. and Mrs. John A. Beck will 

build a 250-car drive-in here soon. 

Voncouver, B. C.—The first drive-in for Swift 

Current, a 200-car Soskatchewon situotion, is to open 

in June. 

Victorville, Calif.—Construction is under way on 

a drive-in by Western Amusement Co., headed by 

Ted Jones. 

Wrangell, Alaska—W. D. Gross circuit will rebuild 

the Coliseum, destroyed by fire. 

Waukegan, III.—With the new name of Skokie 

Highway, the new Hiwoy Theatre Corp. has reconstructed 

the drive-in. 

Wenotchee, Wash.—Greime & Fasken plan a 

drive-in to be named Vue-Dole, for the Viewdale district 

here. 

Wichita—Westport Theotres has storted construction 

of a new drive-in on the west side. 

Wisconsin Rapids, Wis.—A 450-car drive-in is under 

construction south of the city, John Anoszko In 

charge. 

OPENINGS: 

Aiken, S. C.—A 600 car Fox dnve-in is to open here 

in June, owned by Consolidated Theatres. 

Augusta, Kas.—The 250-car Augusta Drive-In has 

been opened by the Augusta Drive-ln Theatre Co. 

Barrhead, Alta.—Fred Trembley opened a 300-cor 

drive-in here, 60 miles north of Edmonton. 

Bedford, Ind.—The 604-car East 50 Drive-ln on 

U.S. 50, has been opened. It Is owned by Edward 

Ellison, Ermal Fultz, Howard Keach and Delbert 

Stewart. 

Brockway, Mont.—J. R. George and G. S. Hoff 

are to open o new drive-in here. 

Center, Tex.—The Apoche Drive-ln, four miles 

from town, has been opened by Mac Riley, Logonsport, 

Lo., and Bryan and George Smith, here. 

Coos Boy, Ore.—Ted Dibble hos opened his 400- 

seat Sunset Theatre. 

Crescent Beach, S. C.—James J. Thompson has 

reopened his renovated Ocean Breeze Drive-ln. 

Eldon, Mo.—The 500-car Corral Drive-ln, owned 

by Tom Edwards, opened recently. 

Evansville, Ind.—The new $ 1 30,000 West Side 

Drive-ln opened here recently. 

Geneva, Ind.—The Limberlost Drive-ln has beeri 

leased by Cyde Nihiser and reopened, followlnfi 

closing from receivership. 

Grovois Mills, Mo.—Glen Jones is opening the 

Gravois Drive-ln. 

Helena, Mont.— E. R. Munger hos renovated one 

reopened the Sunset Drive-ln. 

Jackson, Mo.—A 300-car Jackson Drive-ln ha.' 

been opened by heirs of late WiHiom Sherman 

former salesman for St. Louis film company. 

Jasper, Tex.— Drive-in opened here by F. W. Mc- 

Monus and Wood Fain, over 500 cars, seoting for 75 

Kahoka, Mo.—Williom Sherer to open new 100-cai 

drive-in in June. 

SALES AND LEASES: 

Akron, Ind.—Madrid Theatre was sold by Rogeu 

Wright to Kenneth Low of Argos. 

Bloomington, III.—Conston Bros., Decatur, bough,' 

Castle Theatre from Publix Great States Theatres. 


I!

CHESTER FRIEDMAN 

EDITOR 

HUGH E. FRAZE 

Associate Editor 

OKOfflW 

SECTION 

PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN 

(lj>la 

a ô, ^yopperS 

In July, Cecil B. DeMiUe's exciting 

story of the circus, "The Greatest 

Show on Earth," will go into general 

release. Some 300 theatres have already 

played prerelease engagements 

and receipts have been as spectacular 

as is the picture. 

Just as spectacular have been the 

excellent campaigns at these theatres, 

more than a score of which 

have been reported in detail in the 

Showmandiser section. 

By consulting the filed copies of 

the Showmandiser when preparing 

his local campaign, the exhibitor can 

get a fair idea of how the prior-run 

theatremen stimulated the imagination 

and curiosity of the public with 

fronts, billposting, circus heralds, 

parades, sidewalk and lobby midways, 

etc. 

In communities where forceful 

merchandising campaigns were used, 

the scope and impact on the public 

had multiple benefits. 

brought back many people who 

It 

had been passing up movies for a 

while and convinced a lot of them 

that movies are better than ever. 

It reinstilled in many exhibitors 

the importance and necessity of 

showmanship in local exploitation, 

and this since has been noticeable 

on other pictures. 

More important, these campaigns 

served notice on the industry, generally, 

that when showmanship 

comes to life, the results are 

profitable. 

— Chester Friedman 

Navy Orders Tull 

With 'Skirts Ahoy!' 

Theatremen can spot an exploitation picture 

a mile off. With "Skirts Ahoy!" they 

spotted the film six knots away and turned 

heartily to sell the picture from every 

nautical angle. 

The navy recruiting service did everything 

save supply a battleship. 

At Lexington, Ky., to promote the picture's 

engagement at the Kentucky Theatre, 

all A-boards were turned over to Bob Cox, 

city manager for the Schine theatres, and 

many of the boards were located in choice 

spots around town. An officer gave two talks 

to high school coeds stressing the advantages 

of enlisting in the WAVES and mentioning 

the Kentucky attraction. He also appeared 

on two radio shows and got a plug in for 

"Skirts Ahoy!" 

The Cole bathing suit gave the picture a 

full window display and provided models and 

bathing suits for a suitable lobby display. 

The Lux contest obtained the cooperation 

of the Lever Bros, representative who saw 

that entry blanks were distributed at grocery 

stores and who set up cutout displays advertising 

the Kentucky playdates. 

Music stores cooperated with displays of 

posters and records on the Billy Eckstein and 

Johnnie Ray appearances in the film. 

Sam Oilman, manager of the State, Sjrracuse, 

N. Y., had extensive aid from the navy 

in promoting the picture and came up with 

a novel sidewalk ballyhoo. For this he had 

the assistance of his engineer and stage electrician 

in constructing a ramp near the curb. 

An airhose line was rigged up to the ramp 

Speed Ahead' 

Cooperation 

with unit.s 

utilized 

Convicts Bally 'City' 

Park. N. J., 

An exhibitor has sent us a photo 

of his theatre front with the attraction 

sign on the marquee announcing: 

"All the Good Fix With a Stinker 

Now and Then." 

Written comment which accompanies 

the photo carries the notation, 

"This is cute as well as factual." 

The sign probably gets many a 

laugh from people as they pass by on 

the way to the competing theatre 

down the street where the current 

show is properly advertised. 

Skirts go flying skyward as women defy warning sign in front of State Theatre. Syracuse, 

daring them to cross ramp equipped with air compressor. 

so that a compressor sent 100 lbs. of air pressure 

skyward whenever someone stepped on 

the treadle. Women who defied the sign 

daring them to cross the ramp were surprised 

to find their skirts rising, to the merriment 

of spectators. 

Oilman had a flash front with plenty of 

streamers, flags and lively poster cutouts during 

the current playdates. 

At Loew's, Harrisburg. Pa., Manager Bill 

Trambukis promoted a Memorial day parade 

of WAVES and navy persormel to 

ballyhoo his opening. Three WAVES in an 

open car toured the town with signs, and a 

float resembling a giant .ship was rigged with 

navy permants and signs as another ballyhoo. 

In addition, Trambukis got the Harrisburg 

Evening News to sponsor a legs contest. He 

the Lux tieup and promoted numerous 

window displays. 

In Hartford, Conn.. Manager Lou Cohen 

had full cooperation from navy recruiting officers 

plus special radio promotion In advance 

of opening. He tied up for local co-op newspaper 

ads and posted 24-sheets on downtown 

buildings. Girls paraded the downtown section 

with cutout letters spelling the title, 

"Skirts Ahoy!" on their skirts. 

Vic Morelli. manager of the Einpress, Danbury, 

Conn., tied up with a naval reserve unit 

for opening night ceremonies on the stage. 

Three convicts roamed the streets of Asbury 

to help Manager Helen Colocousls 

merchandise "Captive City" at the St. James 

Theatre. The convicts were theatre ushers 

dressed in prison garb who carried signs advertising 

the theatre playdates. 

BOXOFFICE Showmandiser : : June 21, 1952 — 141 — 35

Aspiring Syracuse Ball 

Stars 

Corr)pete for Dizzy Dean Title 

With interest In baseball at its peak, 

it was natural for Charles Graziano, manager 

of the Paramount Theatre in Syracuse, 

to explore all promotional angles on 

this theme to exploit "The Pride of St. 

Louis." 

Graziano decided to stage a contest to 

select the Dizzy Dean of Syracuse. The 

contest was conducted under the supervision 

of Len Tuxell, physical director of 

the YMCA. Both the Syracuse Post- 

Standard and the Herald Journal as well 

as sportcasters on all local radio and television 

stations gave full cooperation to 

publicizing the quest for the Dizzy Dean 

of Syracuse. 

Two age groups competed—the 13 to 15- 

year-old class and the 15 to 17-year old 

class, contestants were judged on control 

and speed. 

Graziano also enlisted the full cooperation 

of the recreation division of the parks 

department, which posted notices on playgrounds 

and notified county league and 

scholastic league directors. Prizes consisted 

of league baseballs autographed by 

all players on the Syracuse Chiefs team, 

plus guest tickets to "The Pride of St. 

Louis." 

A screening was attended by sportswriters 

and sports announcers and the entire 

roster of the Syracuse Chiefs. Four 

sporting goods stores drew attention to the 

picture in window displays. 

Disk jockeys were supplied recordings of 

Indian Exhibit Aids 

'Warrior' Campaign 

The operators of a sightseeing Indian cave 

located at Tyrone, Pa., loaned Jack Hamilton, 

manager of the Ambridge (PA.) Theatre, an 

exhibit of Indian costumes and trinkets over 

100 years old to help exploit "Brave Warrior." 

Hamilton tied 

up with a department store 

in Ambridge to give him a full window for 

the exhibit. His assistant, Leo Mickey, installed 

the display and the result was so attractive, 

the local paper considered it newsworthy 

and ran a story. 

Hamilton invited 100 citizens including the 

clergy. PTA heads, officers of mothers' clubs, 

etc., to a screening of the picture. The guests 

were served a buffet breakfast and heard 

Hamilton give an informal talk, following 

which he obtained permission to quote some 

of their opinions in his newspaper ad campaign. 

Sign at Closed Theatre 

Plugs Drive-In Shows 

Billy Bevil, who doubles in brass as manager 

of the Gem in the winter and the Iris 

Drive-In during the summer, at Griffin, Ga.. 

is currently using the marquee of the theatre 

to advertise attractions at the Iris. Attraction 

signs are changed to advertise the 

weekend films at the drive-in, with exceUent 

results, according to Bevil. 

36 

Tony Martin reciting "Ca.sey at the Bat." 

Each of them played the recording at 

least once during the week prior to opening 

with mention of the Paramount Attraction. 

As a sidewalk stunt, Graziano borrowed 

a baseball pinball machine from a local 

amusement company and offered theatre 

tickets to persons attaining high scores. 

In order to operate the machine it was 

necessary to insert coins, and all money 

thus collected was donated to the cancer 

fund. 

A co-op ad and readers, plus art in foreign 

language newspapers gave further 

stimulus to the campaign. 

Circumstances provided Graziano with 

an unusual tieup when he played "The 

Girl From Steel Town." The local Kaiser- 

Pi-azer dealer operates a minute-car-wash 

outfit. He agreed to give free car washes 

to the first 100 steel workers presenting 

their union cards on opening day of the 

picture. The offer was well advertised 

in co-op ads and signs in the showroom 

windows of the auto agency. 

County league high schools cooperated 

by sponsoring an essay contest among students 

on the subject, "What steel means 

to America." The steel workers' union 

provided a $25 savings bond as first prize. 

Steel plants throughout the area entered 

representatives in a Miss Steel Town contest 

which was conducted on the Paramount 

stage, winner receiving a trophy. 

Indians Beat the Drum 

To Sell 'Half Breed' 

Norman Meyers, manager of the Adams 

Theatre, Detroit, Mich., had a troupe of 

Pueblo Indians for a sidewalk ballyhoo in 

conjunction with his booking of "Half-Breed." 

Eight Indians in the group performed ceremonial 

dances to the accompaniment of tomtoms 

and drums in front of the theatre on 

two successive nights. They worked with a 

public address system to get attention over a 

wider range from motorists and pedestrians. 

Submarine Men Hosted 

At Opening of 'Mutiny' 

George Sawyer, manager of the Victory, 

New London, Conn., invited the incoming 

class at the navy submarine base to be his 

guests at the opening of "Mutiny." With cooperation 

from the recruiting department, he 

displayed a torpedo in the theare lobby and 

mounted an 800-pound anchor on a truck as 

an effective street ballyhoo. A tieup with a 

neighborhood luggage shop enabled Sawyer 

to distribute 3,000 special heralds at no cost. 

Mounts 24-Sheet Display 

A 24-sheet, cut out and mounted atop the 

mai-quee of the Martin Theatre, Andalusia, 

Ala., helped ballyhoo "With a Song in My 

Heart" for Manager Olin Lawson. The theatremen 

constructed the attractive display 

with the aid of his employes. 

— 142 — 

Comments on Radio 

And Style Show Aid 

'Man With Ideas' 

Ben Geary, manager of the Athena Theatre, 

Athens, Ohio, proved to be "a young man with 

ideas" when he played the picture of that 

title. Geary developed a children's style show 

in behalf of the film, the first time in many 

years a theatre in Athens has presented such 

an attraction. 

The sponsoring store supplied 15 models, kids 

between the ages of 3 and 10, and used window 

displays and large newspaper co-ops to 

assure wide publicity for the show. The store 

also supplied a door prize and mailed announcements 

to 650 women on a private mailing 

schedule. 

Geary contacted the fashion editor of the 

daily newspaper and made sure of cooperation 

by way of announcements on the women's 

page. 

For "Singin" in the Rain" Geary had the 

local radio station director set up on opening 

night a booth in the theatre lobby and make 

a tape recording of the comments of patrons 

leaving the theatre. Their spontaneous, unrehearsed 

appraisal of the picture, with street 

noises in the background to give added color, 

made an excellent booster for the film when 

aired the following day. 

For "Deadline U.S.A.," Geary had wonderful 

cooperation from the editor of his local 

paper. The paper ran five separate pieces of 

art on successive days and in reviewing the 

film went all out with what amounted to an 

endorsement. 

Parade in Vancouver 

Boosts 'Theirs Is Glory' 

Al Mitchell, manager of the Paradise, Vancouver, 

B. C, had a full company of Seaforth 

Islanders parade to the theatre in full-dress 

uniform on opening night of "Theirs Is the 

Glory." The colorful military unit lined up 

on the sidewalk in front of the theatre and 

gave an exhibition drill. The stunt proved 

a real business getter. 

S^jffiy^ 

I. D. King, city manager for Commonwealth 

Theatres at Lawrence, Kas., forwards this 

photo showing a troupe of Navajo Indians 

doing their tribal dances in front of the Patee 

Theatre on opening night of "Navajo." The 

stunt was arranged by Shelby Bourne, manager 

of the Patee, and according to King he 

has never seen a ballyhoo in Lawrence that 

the way this one did. 

stopped traffic 

BOXOFFICE Showmandiser :: June 21, 1952

! BOXOFFICE 

[jS 

Month's Talent Quest 

Has Some New Angles 

For Newspaper Aid 

The Star Telegram, a newspaper with wide 

circulation throughout Bergen county, cosponsored 

a four-\ve€l; Saturday matinee talent 

quest at Hackensack, N. J., managed by 

Mayor Streizant. 

Officiating as master of ceremonies at the 

weekly shows was Fred L. Meagher, creator of 

the comic strip. Buffalo Bill, which appears 

daily in the Star Telegram. Meagher appeared 

attired as Buffalo Bill and brought 

with him his beautiful palomino horse and 

two local teenagers to represent Indian characters 

portrayed in the cartoon strip. 

At the same time the newspaper launched 

an extensive campaign announcing the show\s. 

Three quarter-page ads included an enrty 

blank for contenders plus announcements of 

prizes for the winners, donated by neighborhood 

merchants. 

Contestants were limited to youngsters between 

the ages of 6 and 16, to make sure 

Meagher would get plenty of publicity. 

Streizant got permission to stage a parade 

opening day and got the city manager to officially 

proclaim Buffalo Bill day in Hackensack. 

The paper responded by using a picture 

of Meagher and his associates in costume 

across the front page of the Sunday paper. 

For the followup on the following week, the 

front-page picture showed the entrants on 

the stage of the Fox. and the paper included 

an inside layout of a full page of photos of 

the show in progress. 

Throughout the four weeks, the paper maintained 

a steady barrage of news stories and 

pictures to stimulate and sustain interest. 

Gets Church Plug 

When Max Fowler, manager of the Villa. 

booking on "The 

Villa Rica, Ga., received his 

Country Parson," he contacted his local minister 

and persuaded him to include a recommendation 

for the picture in the weekly program 

distributed to all church members. 

Al lenkins. veteran manager ol the Vogue 

Theatre, Vancouver, B, C developed this 

full window display for "The Marrying Kind" 

with a downtown department store. The lieup 

aroused a bit of good natured rivalry with 

management of competitor theatre located 

next door to the window. 

Showmandiser : 

: June 

21, 1952 

Iowa Exhibitor Organizes Town 

To Repay Debt on '47 Flood Aid 

In 1947 tlu' Ues Monies river flooded the 

community of EddyviUe, Iowa, devastating 

the countryside. For five weeks the 

town was deserted, 

but later made rapid 

recovery due to the 

prompt relief which 

came from the Red 

Cross and the people 

in countless towns, 

cities and states 

throughout the nation. 

When the MLs.souri 

and Mississippi rivers 

recently went on a 

rampage, D w 1 g h t 

Dwight Hanson Hanson, owner-manager 

of the Valley Theatre in Eddyville, 

decided it was an opportunity for the 

townspeople to repay their debt by helping 

flood sufferers in the stricken area. 

Accordingly, he appointed himself a oneman 

committee, enhsted the aid of the 

local service clubs and American Legion, 

and booked "When You're Smiling," a 

Plastic Product Used 

For Summer Panels 

. 

Ai-nold Gates, manager of the Stillman in 

Cleveland, replaced all overhead transom displays 

with new signs finished in a new processed 

plastic material. The overheads cover 

the entrance doors at both ends of the lobby 

and the exterior doors out front. Copy is 

institutional and stresses the fine entertainment 

offered regularly at the Stillman. 

To whip up interest for "Love Is Better 

Than Ever," Gates borrowed a park bench 

from a furniture dealer and displayed it on 

the sidewalk with a sign reading, "Reserved 

for romance . . . Reserved for pleasure and 

entertainment . . Don't miss 'Love Is Better 

Than Ever,' etc., etc." 

Amateurs Are Presented 

On Stage at Theatre 

Ed Kelly, manager of the Chief, Pueblo, 

Colo., tied in with an amateur contest sponsored 

by the Eagles Lodge by presenting the 

finalists of ten weeks' competition on the 

theatre stage. The one-hour show was broadcast 

from the theatre by radio station KGHF, 

sponsored by a local jewelry store. Throughout 

the ten-week duration of the contest, the 

Chief received full credit in columns of newspaper 

space devoted to publicizing the local 

talent. 

Newspaper Is Sponsor 

A two-day cooking session attracted hundreds 

of women to the Empress, Norwalk. 

Conn., and got the theatre front-page publicity 

in the Norwalk Hour. The cooking 

school was arranged by Manager John Hassett 

under the sponsorship of the newspaper, 

with the papers home economics expert presiding. 

Hassett promoted grocery ba?s and 

other suitable gifts as door prizes. 

— 143 — 

film deplctlnK the Eddyville flood and reconstruction 

period, for a special benefit. 

Columbia Pictures donated the film 

gratis. The mayor of Eddyville Issued a 

proclamation urging all in the .section to 

support the flood relief benefit. Local 

newspapers and radio stations Including 

KBIZ In Ottumwa and KBOE In Oskaloosa 

gave the benefit show terrific publicity 

and the Associated Press put the 

story on the wires. 

Contributions came In from scores of 

people living outside of Eddyville, one from 

New York state, and the two-day effort 

raised more than $500. By comparison 

with the $881.78 collected from the entire 

county, Hanson and his neighbors are 

proud. 

Aside from the personal contribution of 

his .services, Hanson donated the entire 

receipts on both days. To show their appreciation, 

the townsfolk came back to the 

theatre the following week and the exhibitor 

reports there is a warm feeling of 

mutual pride evidenced in his relations 

with the local citizens. 

After Their Banquet 

Graduates See Show 

George Cameron, manager of the Holland 

Theatre, Bellefontaine, Ohio, came up with 

an idea that brought a lot of extra business 

and created goodwill among graduates of local 

high schools. 

Cameron learned from the superintendent 

of county schools that each rural school was 

holding its graduation banquet in Bellefontaine. 

He immediately contacted the principals 

of the 14 schools involved, furnishing 

each with his attractions and inviting them 

to have the graduates attend the Holland 

after their banquet. Cameron did not offer a 

special rate but agreed to reserve a section 

if the school notified him how many planned 

to attend. 

Two of the schools already have set definite 

dates for their theatre parties and Cameron 

is expecting to have several others lined up 

before graduation week. 

Giveaway of Mobo Pony 

Sponsored by Stores 

James Wiggs jr.. manager of the Tar Theatre, 

Tarboro, N. C. recently completed a successful 

Mobo pony giveaway. The promotion 

was sponsored by neighborhood merchants 

who received theatre advertising and tickets 

for the drawing for distribution to their customers. 

The toys were displayed in each of 

the participating merchants' windows. 

On the afternoon of the giveaway, one of 

the ponies was taken around the downtown 

shopping section by a rider carrying a credit 

card on his back. 

Handbills were distributed 

and Wiggs supplied 

local and rural newspapers with stories 

on the promotion. 

37

ALREADY 2,000 

THEATRES HAVE 

INSTALLED THIS MIRACLE SCREEN! 

rêre MUST be a reason! 

Satisfaction in every seat! 

Plain to see from any angle! 

Eliminates glore and distortion! 

Gives amazing new depth! 

Perfect sound transmission* 

No perforations! 

IT'S EASY ON THE EYES! 

CYCimMIC CUSTOM 

SCREEN 

B.F. SHEARER COMPAN 

lOS ANGELES 1964 PORTLAND 

1964 South Veimont • RE. 3 1145 I9E) N. W. Ktarney AT. 1543 

SAN FRANCISCO 

SEATTLE 

.243 Golden Cite (le. • UN. 11116 2318 Seconil Ave. 

' El. 824) 

ILA6 IHA WINNER! 

38 

SrO>tS»VICI »IDG. • lUFfAlO, N. T 

Sport Angles Provide 

Promotion Avenues 

For 'Pat, Mike' 

The sports announcer of radio station 

WHEC in Rochester, N. Y.. helped Lester Pollock, 

manager of LoeWs Theatre there, with 

a contest on "Pat and Mike." Theatre passes 

were offered to listeners who mailed letters 

to the radio station naming the five outstanding 

women golfers in the United States. The 

theatre received frequent radio plugs several 

days prior to opening. 

A picture-frame herald showing the two 

stars of the film in an attractive border 

frame, with theatre imprint on the back, was 

distributed to 10,000 homes. 

Pollock arranged full window displays in 

four sporting goods stores featuring blowups 

of the temiis and golfing scenes from the 

picture. Thi-ee hundred cards with copy, "I 

Like 'Pat and Mike,' were posted on lamppoles 

throughout the city. Lapel buttons with 

similar copy were circulated among employes 

at both newspaper offices, were worn by theatre 

personnel, and distributed to theatre 

patrons. 

Large lobby setpieces were on view two 

weeks in advance. Cartoon teaser trailers on 

the screen and teaser ads in the daily papers 

three weeks prior to opening provoked interest 

in the picture. 

Drive-In Manager Sells 

Page Co-Op on 'A Song' 

Harlan Ai-go, manager of the El Rancho 

Drive-In, Victoria, Tex., promoted a full-page 

My 

merchant co-op ad for "With a Song in 

Heart" which broke the local paper on Sunday 

before opening. More than two-thirds 

of the page was devoted to copy and illustrative 

material advertising the picture and theatre 

dates. The 12 merchants who sponsored 

the page had small box ads across the bottom 

of the layout. 

A neighborhood florist provided an elaborate 

exhibit of tropical flowers for the theatre 

lobby. 

Hand-Shaped LoUypops 

Resemble 'Five Fingers' 

LoUypops, shaped like a hand, suggested a 

promotional tieup on "Five Fingers" when 

Manager Bill Bell received his booking of the 

picture at the Dover in the Bronx. 

He bought up a few hundred of the candy 

pops, got a neighborhood florist to pay the 

cost in exchange for a theatre ad, and announced 

in all advertising that every kid 

attending the opening Sunday showing of 

the picture would get one for free. The result, 

he reports, increased his usual Sunday 

attendance. 

Keys Out for 'Treasure' 

When Herb Rubinstein, manager of the 

Center in Miami, Fla., played "The Treasure 

of Lost Canyon," he distributed several thousand 

diecut keys imprinted with an ad illustration, 

theatre playdates and the catchline, 

"This is your key to a treasure of entertainment." 

— 144 — 

Elephant Draws Crowd 

When the Waco (Tex.) 

theatre played "The 

Greatest Show on Earth" recently, C. H. 

Stewart, city manager for Interstate Theatres, 

engaged a trained elephant for a street ballyhoo. 

The animal's trainer put Jumbo through 

his paces, and the Waco News-Tribune used 

a two-column photo showing the trainer with 

his head in the elephant's mouth. 

For 

YOUR 

BOXOFFICE 

Cngrared by 

our axclusiT* 

process on lucita 

to yout 

spacilicatioas. 

LAMOLITE 

ILLUMINATED PRICE ADMISSION SIGNS 

Our enlarged plant facilitiei osture 

OVERNIGHT service from cootf to cooit. 

Plastic Signs Engraved lor the Entire Theatre 

Send lor Folder *Fal pend 

Edgar S. 

682 Sixth Avenue 

CLEARING 

Bowman 

New YoiV 10. N. Y. 

HOUSE 

(Continued from inside back cover) 

THEATRE SEATING 

Parts for all chairs. Send sample fur qiiutatlon. 

I'enaiii Sealim; tju., CIi1l-;h;u 5. 

Chair supplies. lOveryihlng loi theatre chairs. 

Fensin Seal iinj Co.. CliicaijO 5- 

Used chairs, i;iiararileed ôod. Advise (|ilaiitlt; 

uanted. rhuli)t;raplis lualltd with quotation. FeDslu 

Seating Co.. Chicago 5. 

Seat covers: Sewed coojhinalluns, all makes, all 

sl>les. Send your sample lor quotation. Kenslo 

Seating Co.. t'lilcaeo 5. 

Patch-0-Seat cerrent. Patching cloth, voivent. 

etc. Fensin Seat' iig Lu., Chlcaîo 5. 

Upholstery Fabrics: All kinds. All colors. Send 

your sample for matching. Fensin Seating Co., 

^ 

Ctiiciigo 5. 

Tighten loose chairs with Permastone anchor 

cement. Fensin Seating Co., Chicago 5. 

Many years in the seating hiislness Is your 

guarantee. Good used chairs are not too plentiful 

but we have the pick. Full upholstered, panel 

hack and many other styles. We furnish proper 

slope or level standards to III your floor. All 

size 18 to 21 -inch chairs. Our prices are lowest. 

Write for exact photo and price. We furnish parts 

for all makes. Send sample. Good quality plastic 

coated leatherette 25x26-lnfh. all colors, 55c ea 

Chicago Used Chair Mart, 829 South Slate St.. 

Chicago 5. 111. 

No more torn seats: Quickly repair cuts and rips 

on leatheielle scats with original Patch-A-Seat 

Specliy color nhen ordering. Coniiilele kit Inc. 

1 (It. leather coating, $6. General Chair Co.. 

Chicago 22. 

Chair Parts: We furnish most any part you require. 

Send sample for price, hrackets, hacks 

and seats. General Chair Co.. 1308 F.lston Ave.. 

Oiirii'.'n 22. III. 

Several thousand used opera chairs now In 

stuck. Can ttiinlsh any amount yoti request. Full 

upholstered hack. Insert panclback. hoxsiiring and 

spring edge seat. Write for photo and «late 

amount and incline. We also manufacture new 

chairs. General Cliair Co., 1308-22 Elston Ave.. 

Chicago 22. 111. 

No more loose chairs: Get "FIrmastone" Anchor 

cement, $5 per hox. General Chair Co., Chicago 

22 III 

500 cushion bottom theatre chairs (or sale. 

Good condition. Atoz Amusements, 2165 Broadway, 

Denver Colo. 

IVIillion chairs sold since 1926. Add your 

n,ame to S.O.S. satisfied customer list. Prices 

start at $2.95. Send for Chair Bulletin. Dept. 

c—S.O.S. Cinema Supply Corp., 602 W. 52nd 

Street. New York 19. Cable Sosound. 

For sale: 195 used chairs {16 spring cushion, 

mohair upholstered backs) in excellent condition. 

Make offer, H. L. Bridges. Minden, La. 

BOXOFFICE Showmandiser June 21, 1952

A Stction of 

r 

firthis Issue: 

MAGAZINE MOVIE FEATURES: 

'lU 3.000 :• 

HOW TO USE THEM LOCALLY 

V 

:_ 

V_ 

Walt Disney (L) receives Family Medal of Parents' 

Magazine from Phil Willcox for "Story of 

Robin Hood," on exploitable magazine feature. 

Page 3

II 

June 21, 1952 

The Motion Picture Merchandising Guide 

SECTION 

contents 

In April, Promotion, reporting on national motion picture 

advertising lor 1951, reported a definite trend toward 

Sunday supplements, and gave as one of three reasons for this 

trend a "recognition of the selling job possible through 

supplements in hitting key, mass markets timed to picture 

releases in these same markets." 

Now comes Universal's biggest national ad campaign, 

for "The World in His Arms," which is including in the list 

of media three Sunday supplements aimed at hitting on 

successive weeks in 65 jirincipal cities and their major 

Sunday newspaper circulation areas. 

FEATURES: 

Magazine Movie Features: 

Using Them to Sell Films 3 

Star Tours: Small Towns Getting 

Larger Share of Personals 6 

RKO Promotions Program 8 

'World in His Arms' 

Gets Star Tie-Ups 10 

I 

It is gratifying to be able to report a trend accurately 

in advance. It is even more gratifying to see the growing 

importance of the exhibitor and his playdate in producer 

national advertising campaign planning. 

In practically all other industries, the manufacturer's 

advertising campaign is constructed with a very definite 

eye to the local needs of the retailers who sell his product, 

and upon whom the success of his business depends to 

a large extent. There is no basic difference in this concept 

as applied to producer-exhibitor liaison in selling film 

product to the consumer. 

When the producer so designs his ad campaign that at 

least part of it sells directly to major markets and smaller ones 

which are reached and influenced by such markets, then 

the exhibitor can rest assured that national advertising is 

performing a definite and vital function. 

It is axiomatic that the closer to the point of sale 

advertising can reach, the better the chances for the actual sale. 

DEPARTMENTS: 

Merchandising Tie-Ups 8 

National Pre-Selling Guide 11 

NATIONAL PRE-SELLING GUIDE: 

A service section listing new films 

for which pre-selling campaigns 

have been developed, with tips to 

exhibitors on how to tie in at the 

local level 11 

4 

The PROMOTION Section oi BOXOFFICE is included in the third issue of each 

month. Editorial or general correspondence should be addressed to Associated 

Publications, 9 Rockefeller Plaza, New York 20, N. Y. Eastern Representative; 

John G. Tinsley; Central Representative: Ewing Hutchison and E. E. Yeck, 35 

East Wacker Drive, Chicago 1, 111. Hollywood Representative: Ivan Spear, 6404 

Hollywood Blvd., Hollywood 28, Calii.; Western Representative: Bob Wettstein, 

672 South Lafayette Pork Place, Los Angeles 5, Calif. Manager of Sales and 

Service: Herbert Roush, 825 Van Brunt Blvd., Kansas City 1, Mo. 

NATHAN COHEN LOU H. GERARD 

Executive Editor 

Editor 

JOHN G. TINSLEY 

Adyertisii\g Manager

II 

I 

\ 

from 

', 

every 

[ 

gages 

in re\ icw ing and recommending, covj 

ering 

i MGM 

I 

I 

' 

9>(oiMn 'II i< .11 

MinUHUM 

St »o\ 

V 

I 

t>fm 

Here ore three examples of the kind of coverage movies get in top magoiines, 

material which can be clipped by exhibitors ond used to exploit forthcoming 

product. Many thcatremen ore taking advantage of these features 

and using them in attractive lobby displays. At left is the Amcricon mogoline's 

spread, "Movies of the Month " Center is Loucilo Parson's Citotions 

which oppcar in Cosmopolitan. Right, Redbook feature, "Picture of the Month." 

MAGAZINE MOVIE FEATURES: 

HOW TO USE THEM TO SELL FILMS 

More and More, Editors Are Expanding Motion Picture Coverage, 

And Providing Exhibitors With Desirable, Exploitable Materials 

Recommendations of movies to "go see" 

continue to sprout hardily in the consumer 

magazine field, contributing during the 

past year to a healthy jump in editorial 

film linage. 

The trend contains salutary meaning for 

the boxoffice. More magazines reviewing 

and recommending pictures lead to a wider 

range of pictures covered in that fashion, 

for each book nods in the direction oi 

«hat it thinks its particular audience will 

like or appreciate. Films of outstanding 

quality, as fare for the whole family, for 

instance, which two years ago could have 

possibly picked up half-a-dozen magazine 

endorsements, can now double that figure 

and reach into that many more different 

age, sex and economic groups. On the 

other hand, films with a special appeal to 

one particular group which had been lost in 

the general magazine reviewing shuffle, 

can pick up strength through the recommendations 

of one or two national publications 

which cater to the tastes of the particular 

group. 

There are numerous good examples of 

both instances. In the first category, "Quo 

\adis" is the top recent illustration. The 

picture was labeled and lauded as topnolch 

one angle or another by practically 

consumer book w'hich regularly en- 

every kind of group classification. 

was able to use these quotes as part 

of its local newspaper and radio ad cam- 

I 

paigns, getting a double-barrelled effect on 

magazine readers in that manner. 

Other notable examj)les of concerted 

magazine recommendations include such 

films as "African Queen," "An American 

in Paris," "The Greatest Show on Earth." 

"A Streetcar INamed Desire," the current 

"With a Song in .My Heart" and "The 

River." 

All of the foregoing were big films, 

pre-sold in the big manner, which would 

probably have been hits without an\ special 

magazine coverage. How much added boxoffice 

power magazine urgings contribute 

is as difficult to estimate as the selling 

power of any other form of publicitv or 

advertising. 

A great many more pictures fail into the 

second category of special appeal to specific 

groups. In this respect, "art house" 

product constitutes the most readily recognizable 

block. -Magazine endorsement has 

been responsible at least in part for some 

One of the first of the women's 

magazines to establish a 

|-lollywood bureau and expand 

its coverage of motion pictures 

wos McCall's. Each month, its 

set feature, "McCall's Goes to 

the Movies," spotlights one major 

film with a spread (as 

shown here) and follows 

through with lesser reports on 

other top pictures on succeeding 

pages. 

of the toji grosses being racked up by 

British, French and Italian importations. 

.Methods employed to reconunend film 

fare vary as much as the selections themselves, 

from Parents' Family Movie of the 

Month and Special Merit Award to Time's 

terse "Current and Choice' department 

and Life's almost-weekly picture coverage 

of various films. All are effective; Life, 

because of the picture format atid its tremendous, 

faithful readership, may very 

well be the most effective of all, even with 

nothing but the implied endorsement of 

the film. 

Beacause su«h selections can aid the 

boxoffice, canny exhibitors have been using 

whatever display material is offered 

by any magazine like Life. Parents" and 

Seventeen. The feminine teenage following 

of Seventeen, for instance, was attracted 

BOXOFFICE June 21, 1952

' 

' 

to many tlieatres who spotlighted the magagine's 

selection of a musical like Columbia's 

"Sunny Side of the Street," to which 

it gave a nod because of the presence in 

the film of such teen singing tavorites as 

Frankie Iîiie. Billy Daniels and Jerome 

Courtland. 1 here was special display material 

from the magazine, and exliibitors 

supplement with their own, featuring the 

Seventeen endorsement prominently. 

Since practically all of the magazines 

which feature movie selections stick to 

that one theme without making any comment 

on other films which they may consider 

inferior, the accent is strictly on the 

positive, helping what they like without 

hurling wiiat ihey may dislike or are indifferent 

to. 

Mere is a rundown ol the various classifications, 

as contained in the movie coverage 

of specific national magazine which 

can frequently serve as exhibitor aids in 

liical 

exploitation: 

Photo Magazine Coverage 

I'K'TLRE: as exemplified by Life and 

Look. Latter's coverage is synopsis-type, 

fairly direct endorsement, adaptable to 

blow-ups for lobby and front. Annual 

awards top-rated, effective boxoffice exploitation 

when used as displays. Life coverage 

leans to unusual aspects of films, 

spotlights promising newcomers frequently. 

Endorsement is implied only. Heavy circulation 

all situations makes it particularly 

strong selling piece when blown up for 

display. 

GENERAL CONSUMER (monthly): 

typified by American, whose specific coverage 

started only recently. Devotes regular 

section to art and editorial recommendations 

of one to six movies of the month, 

other recommended films. Readership, 

middle and upper class, slanted editorially 

at late teens and adults. 

GENERAL CONSUMER (monthly digest 

size) : Coronet does the outstanding 

movie coverage job in this field, via a 

front of the book recommendation of three 

films of the month. Occasionally reproduces 

this coverage as display poster 

available in limited quantities, which should 

be used if possible for lobby and front 

because of the high circulation and appeal 

to most age and economic groups. 

For Children's 

Interests 

PARENT-CHILDREN: Parents' 

as 

spreadeagles 

this field. Its movie coverage is 

complete, featuring a family-movie-of-themonth, 

special merit awards to outstanding 

films, and brief comments on over a 

hundred films current in theatres. It regularly 

issues a three-sheet endorsement of 

pictures, which is available in limited volume 

and used regularly now by hundreds 

of theatres. Magazine's editorial appeal is 

to parents in the raising of children, so 

that it helps create the moviegoer of tomorrow 

by its consistent, positive coverage. 

m^^'M" 

NOIHER iiwt^ Qraoi tolw toit^x-n 

1' 

32 Minutet of Fun! 

MR.MA600 

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SAT., SUN. ft MOM. 

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3 DAYS! 

EMPLOYS LIFE AS AD AID 

Utii.l'Oii(îSin 

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'I 

PROMOTION section: i

( 

a 

, I Robert 

J. O'Donnell cites best ticket-buyers 

Vice-Preside7it and General Manager of Interstate Circuit calls young people "most consistent customers" 

"In the industry," says Mr. O'Donnell, "we've always known that 

young people constitute a large part of our regular theatre patronage. 

"These youngsters are the industry's most consistent ticket-buyers, 

and their enthusiasm and loyalty to their favorite film personalities 

have contributed in making this business a big one. 

"We at Interstate seldom book any attraction of importance in 

our first-run houses without checking on the amount of advertising 

and publicity the picture has had in screen magazines. We make 

log on the amount of pubhcity given to each picture, whether it 

be reviews, art, or paid ads. Booking pictures, after they have been 

publicized through this medium, has proved its efiFect on the gross 

and profits at the boxofiBce." 

Mr. O'Donnell knows the effect that screen magazines have on 

ticket sales. Screen magazines reach a "natural" movie audience. 

And Modern Screen's "natural" audience consists of 3,000,000 

readers at a median age of 22 — with family income 42? above the 

national. It's the important young audience cited by Mr. O'Donnell! 

And in 1951 — for the fifth successive year— Modern Screen led 

all screen magazines on the newsstands of America. 

Jjorfei, 

modern screen 

America's Great Screen Magazine 

OELL PUBLISHING CO.. INC. 

?61 FIFTH AVENUE. NEW YORK 16. N. Y. 

June 21. 1952

| 

their theatres was more a dream than a 

hope. 

To this important factor was added the 

problem of building promising new contract 

players, of gaining added recognili(in 

for new personalities not yet lully established 

as stars, and of continuing the 

peak popularity of to]) stars llieinselves. 

Producers are in agreement with exhibitor 

clamor for new faces, and have been 

engaged in dropping the contracts of 

"over-tlie-hiH"' players while taking on 

promising newcomers. What better place to 

"break in" these newcomers than in the 

small town, where anyone who played in 

motion pictures got enthusiastic response? 

Matter of Exhibitor Relations 

It was a big day in Terre Haute, Ind., when Tony Curtis and Piper Laurie made a series of personal 

appearances. Here is a teenage to-do in a department store, with Curtis making on impromptu talk 

and signing autographs in one port of the store while Piper Laurie did the honors in another. 

STAR TOURS: Smaller Towns Are 

Getting Larger Share of Personals 

Planned Penetration Programs Paying Off For 

Companies Promoting Personal Appearances 

Most intriguing phase of post-war promotion 

continues to be the trend to the personal 

appearance junket, with a corollary 

emphasis on the smaller situations. The 

majority of star tours still aim at the key 

cities, but more and more of them are being 

routed, whenever feasible, to the small 

town, for what has come to be popularly 

designated as "grass roots" public relations. 

Continued small-town exhibitors pressure 

is without doubt responsible for at 

least a .substantial part of this attention, 

however, producer thinking, which has 

begun to function along the same lines, has 

made it possible. COMPO's Movietime 

tours were and are an expression of this 

clear exhibitor-producer liaison in bringing 

the industry to small- as well as bigtown 

America. 

Some established producer receipts have 

had to undergo change in order to accomplish 

the small-town end of the touring 

troupe. Most important involved the costs 

of sending a troupe into such towns as 

against the film rentals which the producer 

could hope to realize from situations which 

mostly paid flat rentals or low percentages. 

In the major city, star appearances at the 

theatre might return at least part of the 

expenses for such a troupe; in the small 

town, it had to result in pretty much a dead 

loss, 

financially. 

Revised thinking had to include the longrange 

point of view, as well as a recognition 

of the place of the small town in the 

entire scheme of production-exhibition. 

This thinking first became evident about 

four years ago at Universal-International, 

which announced that henceforth an important 

part of its exploitation program 

would be geared to personal appearance 

for all kinds of cities and theatres. 

This program went into operation with 

the ascension of David A. Lipton to the 

post of ad-publicity director. As conscious, 

certainly, as anyone else of the need for 

budgetary justification of hitting the 

country roads, it was obvious that Lipton 

had some solid reasons for the move. 

The reasons are obvious. And they apply 

to all producers. 

Primarily, of course, the idea was and 

is to sell product and players. Major situations 

had always received their share 

of personal appearances and would continue 

to do so. But there was and remains 

today, a vast untapped mine of moviegoers 

who had never been exposed to star personals, 

and thousands of exhibitors whose 

hope of seeing a star inside or in front of 

Obvious, too, is the matter of exhibitor 

relations. The exhibitor whose immediate 

boxoffice and long-range patronage picture 

has just received a stimulus in the 

form of star appearances is apt to be grateful. 

A happy customer, even a small one, 

can in the long run make up financially 

for whatever was expended in getting to 

the small town. 

Even the cost is somewhat deceiving. It 

isn't as high as it would appear at a casual 

glance. Star personals have mostly been 

routed two ways: (1) the area saturation 

premiere, which focuses on a few big cities 

as the hub, and from which the wheel is 

formed by sending out flying troupes in 

various directions. Thus, a premiere in 

Chicago could get star troupes into numerous 

situations in Illinois, Indiana and Wisconsin 

on short hops, most of which could 

be accomplished by car; (2) the area keycity 

openings, in which the star troupes 

were increased in size, and segments routed 

to small towns outside these key cities. 

Again, an opening in Cleveland would be 

accompanied by openings in, say, Cincinnati, 

and Toledo in Ohio, Detroit and Pittsburgh. 

From any one of these cities, anywhere 

from 10 to 30 or 40 small towns 

could be covered by breaking up the troupe 

into three or four segments, which would 

I 

come together again at the next key city. 

Warners 

Has Heavy Schedule 

In recent months, Warner's has been the 

most bustling of the companies in this I 

sphere of activity, demonstrating at the 

same time that not only stars but any personality 

connected with a specific picture] 

or with picture-making generally can be 

highly effective in whipping up grosses. 

Just concluded are two tours, the first by 

Mrs. Grover Cleveland Alexander on behalf 

of "The Winning Team," which details 

the career of her famous baseball 

pitcher husband, and the second by top 

songrivriters Charles Tobias and Peter De- 

Rose, on behalf of "About Face." First 

tour covered about .35 cities, key 

j 

and) 

minor, and the second hit about 20. 

The songwriter trek concentrated its" 

exploitation on radio, and local disk jockeys 

specifically, smart angling on two| 

counts, the disk jockeys represent the most| 

PROMOTION section!

fertile field in radio today for pjiig-iiiif; of 

pictures, especially musicals, and their 

audience lean heavily to the teens, who 

are the strongest supporters of the boxoffice. 

Holiing now in anolluM Warner trek; 

(I'ene Nelson and Virginia (Jibson, as advance 

exploitations for "She's Working 

Her Way Through College," included on 

the ilinery are towns like Troy, N. Y., and 

a nund)er in New Jersey, alotig with key 

Kasteni cities. And on the ilocket is a trip 

by Gloria Swanson for her new starrer, "3 

For Bedroom (]."" 

Janis Carter for RKO 

RKO has stepped up tour promotion, 

and recently had four on the road at one 

time. Janis Carter has just concluded an 

extended tour for "The Half Breed," which 

began on May 14. Currently on the road 

for "Robin Hood" is Elton Hayes, the 

film's singing minstrel, who is making 

school, radio and TV and theatre appearances, 

and will continue right through to 

the end of the summer. 

In May, Joan Crawford arrived in New 

York to plan a 26-city tour for late summer 

and fall to exploit "Sudden Fear," 

which she co-produced and in which she 

stars. For "Clash By Night," producer 

Harriet Parsons and star Barbara Stanwyck, 

are hitting the road for advance 

ballyhoo. 

The flurry has reached into United Artists, 

too, which has recently completed 

tours on behalf of six productions. Most 

impressive was Humphrey Bogart's quick 

trek through Texas for "African Queen" 

openings, with grosses more than justifying 

the expense. The list also includes Kerima, 

for "Outcast of the Islands;" Tab Hunter, 

"Island of Desire;" John Forsythe and Alvin 

Josephy, jr., "Captive City;" and Melvina 

Mclldowney, co-producer of "The 

River." Also slated to go were Richard 

Conte for "The Fighter," and Gene Evans 

for "Park Row." 

Exhibitor Help Important 

Not so readily apparent, perhaps, is the 

renewal of the spark of showmanship taking 

place in those towns for which personals 

are scheduled. Here, the exhibitor has a 

responsibility, both to his patrons and to 

the star troupe itself, in the matter of the 

proper campaign to squeeze every ounce 

of exploitation value out of the visit. 

Exhibitor response is exemplified in the 

recent "Denver and Rio Grande" star 

junket, which featured Forrest Tucker, J. 

CarroU Naish and Zasu Pitts. At every 

small town stopover, exhibitors had accomplished 

the following: 

PHYSICAL THEATRE: Marquee hangers 

and/or transparencies, with a minimum 

of copy in 

order to get the lettering as big 

as possible. These were up a minimum of 

one week in advance, as were outside and 

inside lobby display pieces, chiefly 40x60s. 

Screen trailer was also used to announce 

the names of the stars, arrival time, and 

Susan Cabot and Alex Nicol, two of U-I's hopefuls, do a radio show In Rcoding, Pa., 

one of a dozen smaller towns on their itinerary for "Tomahowk." 

the world premiere of the picture. All display 

material used 8x10 stills of the troupe 

and of the film's stars. 

NEWSPAPERS: Ads were all slugged 

prominently with the personal appearance, 

with emphasis on date and of time of theatre 

appearances. Run of the paper publicity 

began to api)ear two weeks in advance 

and at least one article or still appeared 

daily until troupe arrival and picture 

opening date. 

RADIO: Some paid spots were supplemented 

by hours of free time, utilizing all 

of the locally—originating shows—disc 

jocks and commentators of all sorts. In 

every instance, remote-control broadcasts 

were set up to interview stars and other 

personnel on the special train right from 

the station within two or three minutes 

after 

arrival. 

CIVIC ACTIVITY: Again in every 

town, the Chamber of Commerce spearheaded 

the welcoming activities, which included 

luncheon or dinner banquets, parades, 

(every town high school band turned 

out, reinforced by fire dejtartment and 

other local musicians) and visits to points 

of local 

interest. 

In every town, the exhibitor had to set 

the arrangements, not only for star and 

picture exploitation, but for accomodations 

and other details seeing to the comfort 

of the visitors. Interesting was the way 

in which each exhibitor personally handled 

details, revealing each showman's own exploitation 

thinking. No two methods were 

alike, yet each was exactly like the other in 

the end result. 

This kind of small town tour is creating 

a broad base of goodwill and topnotch 

public relations for pictures in general. 

Small-town exliibitors who have had such 

troupes agree generally that the boxoffice 

effect is felt for an indefinite length of 

time afterwards. As a promotional gesture, 

it fits the tempo and the mood of every 

American .Main Street to whose populace 

the appearance of (»lamour and Entertainment, 

as represented by Hollywood film 

stars, is a civic event. 

In 1950-.51, Universal ran 17 star 

troupes on as many different pictures 

ranging from two or three key city junkets 

to an itinerary like that for "Tomahawk," 

in which three separate troupes—Van Heflin; 

Alex Nicol and Susan Cabot; and a 

group of Apache Indians— hit .3.3 different 

situations, including towns like Champaign, 

Danville and Peoria in Illinois; Van 

Wert and Steubenville, Ohio; and Reading, 

Allentown and York, Pa. 

It must be emphasized, however, that 

such a tour is a hvo-way promotion street. 

When the ])roducer has set it up. the reins 

have to be lifted by the exhibitor. It is up 

to the exhibitor to get maximum mileage, 

for the- industry and for his own boxoffice. 

Free Vacations Tied Into 

UA's Island of Desire 

Two-week free vacations at the Bombay 

hotel in Miami Beach. Fla.. will be awarded 

to four persons as top prizes in a national 

contest promoting the forthcoming David 

E. Rose Technicolor drama of the South 

Seas, "Island of Desire," starring Linda 

Darnell. Tab Hunter and Donald Gray, it is 

announced by Francis M. Winikus, I'nited 

Artists national director of advertising 

publicity and exploitation. 

The prizes, which also include free roundtrip 

air transportation to Miami Beach, 

will be awarded for the two best letters on 

the topic: "Why I 

Bondiay Hotel in Miami Beach. Fla.. My 

'Island of Desire.' " The two winners will 

each be entitled to take a companion on the 

Vi ould Like to Make the 

trip. Details of the contest are to be announced 

shortly. 

BOXOFHCE June 21, 19B2

MERCHANDISING TIE-INS 

RKO's Top Pictures 

Getting Top Tie-Ups 

The Wild Heart/ Disney's 

'Robin Hood' in Promotions 

Intensified tie-up activity at RKO has 

resulted in good local promotion prongs 

for current and forthcoming product. 

Four major releases are included in the 

tie-up: 

The Wild Heart: Tula, Inc., makers of 

popular-priced lingerie, has styled a special 

line using the angle of "gets to a woman's 

heart." in keeping with the angle 

being plugged by theatre ads. Promotion 

got under way in New York with a large ad 

(see cut) and can be duplicated anywhere 

else. The company's salesmen are handling 

the key city tie-ins; 

for smaller situations, 

it is sending out ad mats to about 4,000 

accounts. 

Tula is highly promotional and will 

work with exhibitors whenever and however 

possible. Exhibitors can check local 

stores to determine whether they handle 

the line. Comjiany can be reached for information 

and aid at 105 Madison Ave., 

N. Y. 

Clothing Tie-Ups Are Set 

There are two other clothing and fashion 

ties. First is with Ainsbrooke, pajama manufacturers, 

now pushing a "Wild Heart" 

number to accounts nationally. All ties 

must be set locally, however. The same is 

true for Baar & Beards, one of the country's 

top makers of ladies' scarves, which 

is now selling a special "Wild Heart" number. 

In many instances, exhibitors who check 

local stores will find that two or all three 

of the fashion items are handled by that 

store, which should give added impetus to 

the possibility of a co-op ad. 

Another tie-in entry is British Travel 

Associated Railroads, which is using the 

picture's English shooting locale as its 

peg for posters to its own offices in key 

cities and to travel agencies nationally. 

Robin Hood: Biggest tie is with Robin 

Hood Flour, which is laying out about 

8350,000 to do a saturation promotion 

job nationally and locally. Most important 

DEALER'S NAME 

a Clatfic

. NtW 

cerns itself with rodeo, the tie fits neatly. 

Special shots of Robert Mitchuni and 

Arthur Kennedy wearing llie Wranglers 

form the basis of the ijroniotion, which is 

being pushed on both the national and 

local level, with a full-page ad in Look set 

for the former and dealer ad mats and 

a promotion kit for the latter. Kit itself 

will contain counter card and window display 

material. A covering letter to dealers 

explaining the tie-in and suggesting use of 

all of the material, plus close co-operation 

with theatres, goes out shorth 

Blue Bell is pushing in another direction 

on which exhibitors correctly situated can 

follow suit—tie-ups and promotions with 

local rodeos and rodeo and/or trick riding 

clubs and organizations. For information 

or aid on such tie-ups, exhibitors can check 

the Kodeo Association, Charles Colbert, 

secretary-manager, Denver iNational Bank 

Building, Denver, Colo. For tlie same on 

the Blue Bell tie, contact Blue Bell, Greensboro, 

N. C. 

The Big Sky: Biggest tie-up set thus 

far is with Pocket Books, which will issue 

two separate re-print editions of A. B. 

Guthrie's best-seller, 

a Cardinal and a Collector's 

edition. Pocket Books is also contemplating 

pre-opening giveaways in key 

city theatres. New covers will feature movie 

stills. Local distributors will be asked to 

concentrate extra effort on the books, and 

will welcome theatre tie-ins. 

Also set is a special Indian doll, for 

which Elizabeth Threatt posed as the model, 

and a yard-goods promotion which via a 

new process is now able to get color photos 

reproduced on fabrics. Promotion will 

break in late summer, via Covington Fabrics' 

Camera Classics line, and will feature 

an outdoor pattern called '"Big Sky." 

Music Exploitation Gets 

Paramount Priority Nod 

Exploitation of the music from five 

forthcoming Paramount productions is on 

the agenda for Famous Music, which is 

completing merchandising plans with the 

studio and the home office exploitation 

department. 

Films on the agenda for the music push 

include "Just For You," "Son of Paleface," 

"Somebodv Loves Me," "Jumping 

Jacks" and "Road to Bali." 

Top songwriter names will aid in the 

campaign. Tunesmiths for the five films 

feature such names as Harry Warren and 

Leo Robin; Jay Livingston and Ray 

Evans; and Johnny Burke and Jimmy Van 

Housen. 

Youth Movie-Going Habits 

A study to determine the movie-going 

habits of American boys has just been 

completed by Boys' Life, official Boy 

Scouts magazine. It was revealed that 85 

per cent of the boys attended the movies 

at least once during a four-week period, 70 

per cent at least twice, 50 per cent three 

times or more. 

Look 

mviiws 

"Clash 

By Night' 

with gorgeous Marilyn Monroe 

tSSUl NOW ON SAll | 

I 

GIT YOUR COPY lOOAY 

, 

t- u 

In "(MR;

Stars Spark Numerous 

Courier' 

Ad Campaign 

Promotions for 

U-l s 

Rigged for 

Saturation 

'World in His Arms' 

Of Markets. 

Playdates 

Gregory Peck and Ann Blyth 

Featured in Fashion Tie-Ups 

The stars of U-I's "World in His Arms" 

have been pressed into service to spearhead 

niiiiuTous promotions. 

One national tie at tlie local level has 

been set for Gregory Peck, via endorsement 

of Eagle Clothes, which has used 

it in national ads and created a promotion 

kit for local dealers in every outlet. 

Kit contains ad mats, display pieces, 

mailers, 

and suggested radio and TV copy. 

Addetl inducement for local outlet tie-in 

is a window display contest open to all 

Eagle dealers, on which exhibitors can 

gain good space by offering regular accessory 

material. 

A compact fashion promotion has been 

constructed around the other star, Ann 

Blyth, involving four products. Higlilighting 

this promotion is a special 16nim print 

of a newsreel fashion show, in which Miss 

Blyth appears, and which will be offered 

to all stores who can and wish to use it 

as part of its co-op deal with tlie theatre. 

Clothes have been adapted from the 

costumes worn by Miss Blyth in the film. 

They include negligees and nightgowns, 

a blouse and a skirt. Fashion consumer 

publications like Harper's Bazaar, Charm 

and Mademoiselle will carry the national 

advertising to both consumer and the 

fashion trade. Each of the four participating 

manufacturers is supplying ad mats 

and point of sale display pieces to all accounts. 

(See Pre-Selling Guide for list oj 

manufacturers, addresses, tie-in tips). 

Supplementary tie-ups include Sylvania 

Radio and TV Service, featuring Ann 

Blyth in a series of national ads, and the 

Harper Hairstyling Method, also featuring 

Ann Blyth, which has over 300 different 

beauty salons across the country using 

its service. 

A title song is being published and promoted 

by E. B. Marks, for which cover 

hangers will be available to exhibitors in 

limited 

quantities. 

New 

Supplements in 

Arms Ad Campaign 

Universalis national ad campaign for 

"The World In His Arms," the company's 

costliest and most extensive for any single 

picture illustrates the increased trend to 

motion picture use of Sunday supplements. 

Included in the 13 media are three supplements, 

American Weekly, This Week 

and Parade, whose advantages are stressed 

by ad director David A. Lipton as "permitting 

use of full color advertisements 

JODY LAWK 

GALEItOBII.... 

ANTHONY, a 

Sew fi^y, ma I 

lAJKT. M. '; 

•pind kr «>• *l»«idi» 0.nM^ My 

Olf««l«4 by PHIL KAtlSON. ' 

^ 

Comic Book Available 

For Theatre Tie-Ups 

Latest in the Fawcett Movie Comic series 

is the adaptation of Columbia's "The Brigand," 

which highlights Anthony Dexter. 

Books are circulated nationally via Faw- 

Celt's own area distributors in most instances, 

and the latter will work with exhibitors 

on special newsstand and store 

promotions, giveaways and contests. For 

further information on promotion possibilities 

and or local ideas for mutual benefit, 

exhibitors should contact W. Lieberson, 

Fawcett, 67 ff. 4Ath St., in order to 

work out complete details. 

virtually in the local newspapers. The 

campaign will appear on successive weeks 

in 65 principal cities and their major Sunday 

circulation areas." 

Saturation circulation of all major markets 

is looked for through integration of 

insertions in the Saturday Evening Post, 

Collier's, Redbook and Look, thus providing 

a timetable of the greatest possible 

number of reader impacts. Period covered 

will be July 6 to August 5. 

Use of color as practically mandatory 

in current picture making is also cited by 

Lipton in detailing the why of color advertising. 

Included in the schedule are nine fans. 

Fox Scores in 

Coronet 

Twentieth Century-Fox rates Coronet 

magazine movie of the month honors for 

the third month in a row with the selection 

of "We're Not Married" in the July 

issue. June accolade went to "Outcasts of 

Poker Flat" and May honors to "With a 

Song in My Heart." 

The national ad campaign for 20th Century-Fox's 

"Diplomatic Courier" is the 

company's first of any consequence since 

its similar push on "David and Bathslieba, 

" and is slanted in the same manner 

- -toward the pinpointing of definite markets 

and groups which can be reached best 

through s])ecific media, and to specific release 

dates. 

The campaign is being concentrated in 

three major directions: national news magazines, 

as represented by three insertions 

each in Time and Newsweek about one 

month before national release date; the 

national-coverage, major market Sunday 

supplement section, as represented by 

American Weekly; and 25 key city independent 

newspaper supplements. 

Use of Time and Newsweek is prompted 

by the spot-news, headline-making aspect 

of the film's subject matter. As such, the 

estimated 18 million combined readership 

of the two media is considered a natural 

market. Timed for successive weekly insertions 

on June 23 and 30, and July 7, 

this part of the drive is its pre-selling 

phase. 

Use of American Weekly is set for July 

6, shortly before key openings in most of 

the 22 major markets serviced by this supplement, 

and is figured to have the same 

impact as local newspaper advertising because 

of proximity to playdates. Same is 

true for the 25 independent supplements. 

Together, the supplement ads are rated at 

covering 141 key markets, with influential 

circulation in the smaller situations surrounding 

them. 

Ads will all be full-page, full-color. For 

those exhibitors who use teasers and other 

advance ad and exploitation material, including 

radio spots, the supplement campaign 

in particular offers added local 

meaning in timing such advance campaigns 

to break together, or much more closely 

together than ordinarily possible. 

Collier's Articles for Theatre Display 

Two recent issues of Collier's magazine 

contain good material for clipping and 

filing away for theatre display on two 

forthcoming Warner productions, "The 

Story of Will Rogers" and "The Jazz 

mger. 

Will Rogers jr., who plays the title role 

in the first, is the subject of a color cover 

and the lead feature article in the June 

7 issue, and can be used with photos of the 

great humorist himself to point up the 

resemblance between father and son. 

The June 14 issue profiles Danny 

Thomas, with space for "The Jazz Singer," 

in which he will play the role made famous 

by Jolson. 

10 PHOMOTION SECTION

Monroe 

NATIONAL PRE-SELLING GUIDE 

A report on new films for which notional pre-selling 

campaigns have been developed. Listed with each picture 

ore tie-ins which have been created, plus tips to exhibitors on how to use these pre-selling aids to exploit the picture locolly. 

ABOUT FACE Warner Bros. Rel. Date June '52 

SI'KCIAI. ACCKSSOlilKS: l-uiu-pa^r. 2-.-.,l„i li.-ral.l. Us') l,.,n( .-..mt. 

9x12 insidi' spicacl, hack (dvi-r lifl lilaiik (nr llicalir imiiiinl aiul/ur 

icical advcrlisi-r; set of 10 8x10 color glo sct'iu- stills for frmit or loliliy. 

Order both from National Screen. 

LOCAL TIE-UP STILLS: Men's wear. Cordon MacRae; liandbuns, compacts, 

gloves, blouses, Virginia (iibson and Phyllis Kirk. Order from 

National Screen. 

MUSIC: Five urn piihli^lifd son(;>, with lillr bankers available frei- in 

limited (|uantities (see Music Promotion for song titles). 

TiK-iN Ties: Order title hangers jroin E. Shupiru, M. tt ilinark & 

Suns. 4H» Mai/ison .-lie.. M. Y. C. 

ANYTHING CAN HAPPEN Paramount Current Releiso 

POCKET HOOKS: 25c edition of ih.- best-seller, Ko,.k of t>H' .M Tll's: For neiisstnnd tttrk carih. truck poster ties, contact 

local I'oi ket Books distributor. 

PARENTS- MAGAZINE POSTER: One-sheet supplied by I'arents' as 

l)art of its senicp for its faniilyniovie-of-the-inonth awards. 

Tl^.-I^ Til's; Available limited (/aantilies. Order jrom i>ressbook 

editor, 1501 Broadway, N. Y. C. 

THE BIG SKY RKO Rel. Date August '52 

POCKET IJOOKS: Issuin-; Iw,. sci>aratr 

which film and title taken. Pre-openint; 

ililions of ibc br.-t-si-lh-r from 

iveaways in key citv theatres. 

New covers for both (Cardinal and (^llle^•tor's editions will feature movie 

cover, credits. 

TiE-iN Tips: Local news distribnlors liandling Pocket Books will be 

urged to give extra push to the book, tie in with theatres whenever 

possible. Check jor newsstand tack cards, truck posters. Names oj 

local distributors from Pocket Books, 1230 Sixth Ave., N. Y. C. 

ARRANBEE DOLL: Manufacturing special, Indian doll for department 

store distribution. 

TiE-iN Tips: For names ol local stores handling, cheik Arranbee Doll. 

881 Broadway, N. Y. C. 

COVINGTON FABRICS: "Big Sky" line of yard goods, featuring color 

photos on cotton fabrics, shortly to be sold in department stores nationally. 

TiK-iN Tips: For names of stores handling, check Covington Fabrics, 

261 Fijth .-ive., N. Y. C. 

THE BRIGAND Columbia Rel. Date July '52 

COMIC BOOK: Latest in series of Fawcett comic b


LYDIA BAILEY 20th Century Fox Rel. Date July '52 

( IIKSTKUI'IELI) CIGAUKTS: Dompli-li- coinpli-nii-nt tiiiir-oolur national 

a, «Muli)w ami iiiimtfr ilisplays, (eaturing Dale KolierUon endorse- 

Miiiil. pii'ture credits. 

IHWKL AGENCIES: All liari.ll.- trips, tours t.. ll.Mii. tilnrs Imalf, will 

use window display niati'rial ami lliratre iri'dits if provided by exliibitor. 

SPECIAL IlEHAI.l): Available National Screen, an


THE WILD HEART RKO Rel. Date June '52 

Al.N.SKKOOKK CO.: Crt'alors i)f "piiMm stripe" pujaiiias, is creating and 

proiimlins; nationally a special "wilil heart" pajama. 

TiE-iN Tii's: .Vo jurthfr iiijurmiithm un this livup, except that product 

is sold iiitlionally. with guud distribution. Tie-ins must be set 

loc(dly. For name uj load retailer, contact Ainsbrooke, 16 E. 41 St., 

N. y. c. 

TULA: Manufaitiirers of ladies' lininftinii eUitlies and negligees, in Iwopronged 

campaign for key and smaller situatiims, "Wild Heart" line. 

Tie-in- Tii>s: Company's salesmen will handle key cities. For smaller 

towns, Tula is sending ad mats, display matt rial. Check local department 

store, lingerie buyer, on whether line is carried, or contact 

Tula, lO.S .Madison Ave., for name of store, other information or aid 

in local ties. 

BAAR & BE.MxDS: Mannfaclnriiig and ilisiriluiling to stores nationally 

special "Wild Heart" scarf. 

Tif.-in Tll's: For name of loud retailers, rontatt the manufacturer 

at 15 r. 37 St., N. y. C. 

BRITISH TRAVKl.— AS-SOCIATEl) RAIKOADS: Display piece lor lo 

cal offices and travel agencies, hased on lirltisli shooting locale. 

Tiii-iN Ties: For obtaining display material contact British Travel 

at 9 Rockefeller flaza. A'. 1'. C. 

THE WINNING TEAM Warner Bros. Rel. Date June '52 

SPECI.AL .ACCESSORY: Five-inch wooden miniature baseball bat for 

souvenir giveaway in advance or concurrent with playdate, film credits 

imprinted on bat. Price: $2.50 per hiindreil, minimum quantity 250. 

Order direct from Economy Novelty, 225 W. 39 St., N. Y. C. 

LOC.\L TIE-UP STILLS: Sweaters, dresses, sports togs, Doris Day; 

sport shirt, casual jacket, Ronal

Warner 

Warner 

NATIONAL PRE-SELLING 

GUIDE 

Music Promotions 

LiHeJ here are recorded star interviews, rnilio 

scripts, and uihct air lime selling anl.s 

available to exhibitors without cost from ilis 

. Iril/ulors. Also MSS 71' trailer packages at 

the fixed rate. 

\iioiT Fack (Warner Bros.l 

Sheet music arailable: "No Ollii-i C'.iil ("f \lc." 

"Spring Ha? Sprunj;," "If Soniciinf Hail Tuld 

Me." "Wiioiltii Imliaii," "Piano Hass anil 

Drums." Tillf liangi-rs availalilf Irt'o in liniitocl 

i|uanlilifs (roni E. Shapiro, M. Witniark & Son>, 

W8 Madison Ave., N. Y. C. 

AwTHiNt Can Ham-km (Para) 

.Sheet music available: "Love Laughts at Kings," 

Kanioii> Music Corp.. U>U) Broadway, fri'e lille 

(o\trs available. 

TiiK .Stouv of Robin Hood (RKO) 

Children's allium. Capitol Records, featuring 

Iwii hit tunes, "Whistle My Love" and "Riddle 

Dee Da." 

\\ AIT 'Til. TIIK Si N Shines, Nellie (20th-Fox) 

Rcconis available: Title song. "Wait 'Til the 

Sun Shines, Nellie," Bing Crosby and Mary 

Martin, Decca; Lisa Kirk and Bob Hayines, 

RCAVictor. 

Air Time Aids 

Listed here are recorded star interviews, radio 

scripts, and other air time selling aids 

available to exhibitors without cost from distributors. 

.Also NSS TV trailer packages at 

the fixed rate. 

About Face I 

Bros.) 

Transcription platter, various lengths, open-end 

spots. Free from campaign plans editor, 321 

W. 44 St., N. Y. C. 

Anything Can Happen 

(Para) 

(Shatter script for cnmnientators, disk jockeys, 

movie columns. Mimeographed: order from 

pressbook editor, l.SOl Broadway, N. Y. C. 

The Brigand (Col) 

Transcription platter, 1.5-, 30- and 60-sec. spots, 

all open end. Order from local exchange; 

shipped from N. Y. 

Bronco Busters 

(U-I) 

Transcription platter, five-miiuite open-end interview 

with Scott Brady. Announcer's script 

supplied with each. Free from radio department, 

U-I Studios, Universal City, Calif. 

California Conquest 

(Col) 

Transcription platter, 15-, 30- and 60sec. openend 

spots. Order from local exchange; shipped 

from N. Y. 

Captain Piimi. Uicdi 

Transcription platter. 10-, 23- and 50-sec. spots, 

all open end. Orili'r from local exchange; 

-hipped from N. ^. 

ll\s VsiDoin Si.i;n \h (.\i. *V-[) 

.Special interview anil song platter, slanted for 

disk jockey use. Features Piper Iûrie with 

short takes from film's songs. Disk jockey's |iarl 

of interview supplied in disk form. Open end. 

Also regular transcription platter, 60-sec., 30- 

sec, and l.Ssec. spots, all open end. 

Lion ll\ii.i;v i2l)lh-Fo\) 

Transcription platler. 10 spots, 20-, 30- and 

60-seconil duration, all open end. Available free 

from pressbook deparlmeiil, '144 W. .S6 St., 

N. V. C. Also lobby sound effects record, same 

source. 

Transcriplion platter, 15- 30- and 60-sec. spots, 

all open end. Free from exploitation department, 

729 Seventh Ave., N. Y. C. 

Pick of Magazines 

Listed are current and forthcoming pictures 

chosen by magazine editors for special cua 

.\nythinc Can Happen (Para) 

Movie of the Month, June, Redbook. 

Clash by 

Night (RKO) 

Best production. Cosmopolitan. .June. 

Diplomatic Courier (20th-Fox) 

Recommended viewing, McCall's, July. 

Encore 

(Para) 

Special citation, Cosmopolitan, June. 

The Girl in 

White (MGM) 

Special Merit Award, Parents', June. Recommended 

viewing, Redbook, June. 

High Noon (UA) 

Picture of the month, Redbook, June. 

Kangaroo! (20th-Fox) 

Recommended film viewing, American, June. 

Look At (MGM) 

Movie of the month. American, July. Movie 

of the month, McCall's, July. 

Lovely to 

Robin Hood (RKO) 

.\bjvie of the month, .\merican, July. Best family 

picture of the month, June, Cosmopolitan. 

Movie of the Miniitli. MeCull's, July. I'ieture of 

the iiionlh. Ilolida). June. 

ScAHAMoi I III; I \li;\l ) 

Recommend viewing. Met. alls. June. Best adventure 

film. June, (iosmopolitan. 

We're Not Mmiuied 

(20th-Fox) 

Movie of the month, July, Coronet. Movie of 

tin- month, July, American. 

The Winning Team I 

Bros) 

\lip\ie of the iiioiitli. \nieri

I 

I 

I 

i and 

1 the 

I 

I 

i 

' 

to 

' 

rather 

I 

poor 

I 

would 

I minimum 

. already 

' 

hotels, 

Minimum Wage Bill 

Flayed by Exhibitors 

ALBANY—A dark picture of the prejent sit- 

uation in the motion picture theatre field, 

a darker one. if operating costs con- 

! tinue to increase, emerged from the testimony 

given Tuesday by industry spokesmen 

at a hearing in the assembly chamber before 

Mailler industrial and labor conditions 

committee, studying a proposed bill for a 

minimum wage of 75 cents an hour for all 

workers in New York state, except apprentices 

and physically handicapped pertons. 

The spokesmen were Harry Lament, an exhibitor 

for 30 years in small towns and president 

of Albany TOA; Lewis A, Sumberg, 

TOA counsel and executive director; Charles 

A. Smakwitz, Warner zone manager; Howard 

M. Antevil, attorney for the Schine circuit; 

Walter Neithold, owner of two theatres in 

Goshen; Larry Cowen. Fabian manager in 

Troy, and Charles Kurtzman. Loew's division 

manager. 

AROUND 45 

CLOSED LAST YEAR 

Smakwitz, who said he supervised "about 

21 theatres," asserted: "There has been 40 

to 45 theatres closed in the last year in the 

Albany and Buffalo district, and more are 

closing every day ihis compilation ran only 

May 31). We are considered today as a 

distressed business, one that needs help, 

I 

than one that needs more burden to 

be thrust upon it. We are definitely part of 

the community. We are what is called 'the 

man's entertainment.' " 

Lamont recalled that during the minimum 

wage hearings two years ago he had predicted 

it would squeeze small and marginal 

operations. He stated the prophecy had 

borne fruit—there had been five closings 

(three on a full-time basis and two on a 

part-time schedule) in Albany alone, and 

others would follow if a 75-cent hourly minimum 

were enforced. 

He urged the committee not to recommend 

legislation regulating "a sporadic activity like 

ushering, which requires no experience or 

skill, or doormen, who are elderly and often 

physically handicapped." 

Antevil revealed that the Schine chain had 

or would, "within the next two or three 

weeks," close 13 theatres in the Albany and 

Buffalo territories. Some of them would be 

placed on a part-time plan. Seventeen additional 

houses may be shuttered at some future 

date if receipts are found to be lagging 

behind expenses. 

WOULD CUT DOVV^ STAFFS 

Sumberg, speaking not only for Albany 

TOA but also as a stockholder in Lamont 

theatres, concluded the windup of a five-hour 

hearing in the blisteringly hot chamber. He 

said many "fringe or marginal theatres," including 

the husband-and-wife-operating type, 

be forced to throw in the sponge if a 

wage law were enacted. Some had 

done so; others had cut employes 

and reduced service. 

Walter Neithold, who also owns two Goshen 

in a fiery speech, said neither the 

committee should suggest, nor the legislature 

approve, a minimum wage law for two years, 

and declared he was ready to sell all his 

, 

holdings. 

Your help appreciated— run the Cerebral Polsy 

trailer. AvailaMe from Moy 15 to July 1. 

Two New York Justices 

Turn on Censorship 

ALBANY- The U.S. Supreme Court decision 

InvalldatinK the ReKcnls' ban in New 

York slate on "The Miracle" was quickly 

and dramatically reflected in a split 3-2 decision 

by the appellate division, upholdinK the 

board's refusal to licen.se "La Ronde" because 

it was "immoral and tended to corrupt 

morals." The two di.ssenters, Presiding Justice 

Sydney F. Foster and O. Byron Brewster, 

flatly declared the statute providing 

for censorship is unconstitutional. 

"It is difficult to see how a statute can 

be drawn that would be consistent with the 

views expre.s.sed by the Supreme Court," their 

opinion, written by Foster, read. "Either motion 

pictures may b? censored or they cannot 

be. I can see no practical middle ground. 

In any event, the film in question is not so 

immoral as to justify cen.sorship." 

The majority opinion, written by Justice 

Francis Bergan, who directed .several searching 

questions at Mrs. Florence Perlow Shientag 

during her argument in April on the 

appeal by Commercial Pictures Coi-p. of California 

from the Regents' denial of a seal, 

declared the Supreme Court had left open 

an area in which the licensing power of the 

board remains valid. 

Referring to the praise garnered by "La 

Ronde" from critics and to the extended runs 

in London and in a group of American cities. 

Justice Bergan wrote: 

"Even If we had very .strong and favorable 

Impre.sslons of the artistic acceptability and 

dramatic Integrlly of the film . . . we would 

feel an ab.'cnce of Judicial |X)wer to Impo.sitho.se 

views on the RcKcnts and to require 

by Judicial mandate a license for the public 

exhibition of the film. A ôund sufficient 

to wairant Interference with the Resents' 

judgment that 'La Ronde' Is immoral has not 

been shown." 

On the other hand, Justice Foster's decision 

said: "In the present ca-se, the film Ls 

certainly not obscene. It has been condemned 

on the ground that it Is Immoral and 

its presentation would tend to corrupt 

morals. True, it deals with Illicit love, usually 

regarded as Immoral. But so is murder." 

Justice Foster's observation on the difficulty 

of framing a -statute, providing for 

previous restraint, appeared to be the opening 

shot in a battle likely to develop when 

the legislature reconvenes next January. A 

bill or bills proposing the elimination of censorship 

will be introduced. 

The "La Ronde" decision, which was doubly 

surprising because of the clo.sene.ss of the 

vote on "immorality," will be carried to the 

court of appeals in the fall, and ultimately 

to the U.S. Supreme Court. 

Maryland fa Become Testing Ground 

Over Birth of a Nation Ban 

BALTIMORE—Maryland may become the 

legal battleground for an attempt by the industry 

to completely invalidate the motion 

picture censorship laws, Sydney R. Ti'aub, 

president of the state board of movie censors, 

revealed this week. 

Traub said a representative of the industry 

talked to him on the telephone about 

the possibility of making a test of the censorship 

law in the Maryland courts. 

Although the trade has indicated it was 

planning to make its censorship fight in the 

Ohio courts, a legal opinion issued by Maryland's 

attorney general has shifted attention 

toward this state as likely for court action. 

On Friday. Hany R. ShuU, Washington, 

trading as the Peerless Distributing Co., filed 

suit against the censor board and Police 

Commissioner Beverly Ober. chai-ging that 

the censors, in requiring prior approval of 

"The Birth of a Nation." violated the First 

and Fourteenth Amendments of the Constitution 

and Article 40 of the Declaration of 

Rights in the state constitution. 

Attorney General Hall Hammond later said 

he believed ShuU had no "legitimate grievance" 

against the law as a whole and that 

the censorship statute's legality must be decided 

on a "picture-by-pictiu'e" basis. If the 

suit is allowed. Hammond may be placed in 

the anomalous position of having to defend 

a statute upon which he has expressed serious 

doubts. 

A legal opinion, written by Hammond, declared 

that recent Supreme Court decisions 

giving motion pictures the constitutional 

rights accorded to the American press, leave 

only obscenity and indecency as grounds for 

censorship in Maryland. 

The Hammond ruling, Traub .said, "has 

paved the way for a quick attack on the 

validity of our own censorship statute. 

"I have already received a telephone call 

from a representative of the Hollywood companies 

wondering what caused Hammond to 

render his opinion and intimating that a test 

case would, in all likelihood, be instituted in 

the Maryland courts." 

Traub was noncommittal as to what position, 

if any. he and the board would take on 

the question of a court case. 

He indicated, however, that the Hammond 

ruling has left the board in confusion as to 

what policy it should adopt at the moment 

in censoring the movies. 

The Maryland statute authorizes the board 

to censor films that are "sacrilegious, obscene, 

indecent, inhuman or immoral, or such as 

tend, in the judgment of the board, to debase 

or corrupt morals or incite to crimes. 

Hammond's opinion said that the only valid 

grounds for censorship left under the Maryland 

statute are obscenity and indecency, in 

their generally accepted sense. 

In a formal statement, Traub indicated that 

he still feels the Hammond opinion is open 

to debate, though he declined to put himself 

on record as either favoring or disapproving 

the attorney's ruling. 

"Lawyers, like nations, frequently disagree," 

Mr. Traub said, "and the controversy 

now raging over the Supreme Court's "Miracle" 

and "Pinky" decisions Is no exception 

to the rule." 

} BOXOFFICE June 21, 1952 IN 39

. . 

Loyal 

. . Jane 

. . Elton 

B R O A D W Ay 

TJiATge and Gower Champion, dancing stars 

of MGM's "Lovely to Look At." began 

a three-week personal appeai-ance tour covering 

New York (21. 22», Philadelphia (23,24), 

Washington (25>. New York again (29 to 

July 5), Atlanta (6, 7i, Houston (8\ Dallas 

(9) and Fort Worth (lOi Griggs 

. 

and Harry Caplan, Paramount cameramen, 

arrived for background shooting for "The 

Stars are Singing," Technicolor musical directed 

by Norman Taurog. 

Mclvina McEldowney, who helped her husband 

Kenneth produce "The River," Joined 

him in Berlin June 17 for the closing sessions 

of the International Film festival, and 

to toiu- west Germany . . . Caiieton Carpenter 

is back on the coast after a New York 

recording session of "Summer Holiday" for 

MGM Theatre of the Air . . . Sydney Boehm, 

author of Paramounfs "The Atomic City" 

spent a few days in the east with Ivan Moffat 

gathering material for their next suspense 

film. 

. . . Ronald 

Alan F. Cummings, in charge of MGM exchange 

operations is vacationing 

Miller, MGM writer, sailed for England on 

the Queen Mary with his mother . 

. . Clarence 

Brown, MGM producer-director of 

"Never Let Me Go." starring Clark Gable, 

planed to London June 20. 

Louis DeRochemont, producer of "Walk 

East on Beacon," now playing at the Victoria, 

addressed the Creative Arts festival at Brandeis 

university, Waltham, Mass., June 15, 

representing the motion picture industry at 

a symposium on "Creative Artists and the 

Defense of the American Ideal" . . Wolfe 

. 

Cohen, Warner Bros, general foreign manager, 

leaves for a week in London June 25, 

then to visit the company's other main offices 

in Europe. 

. . 

Nat Levy, RKO eastern division sales manager, 

is back from a quick trip to Detroit . 

Dorothy Jarnac, assistant dance director to 

Charles Walters on MGM's "Lili," is here 

from Hollywood preparing for a crosscountry 

dance festival . . . Alfred W. Crown, 

worldwide sales vice-president of Samuel 

Goldwyn Productions, left June 17 by plane 

ARRIVING IN ENGLAND—Monogram 

executives reached Southampton on the 

Queen Mary June 16. Left to right: Norton 

V. Ritchey, president of Monogram 

International Corp.; Steve Broidy, president 

of Monogram Pictures Corp., and 

Harold J. Mirisch, vice-president of Monogram 

Pictures Corp. 

to represent SIMPP at the resumed negotiations 

in Paris on the Franco- American 

film agreement expiring June 30. Fay Allport, 

MPAA representative in London and 

Gerald Mayer, Paris emba-s.sy, will Join the 

discussion. 

Joseph Mankiewicz is back on the coast 

from London where he scouted the cast for 

MGM's "Julius Caesar," which he is directing 

. . Victor Blau. vice-president of 

. 

Warner Bros. Music Publishers Holding 

Corp., is here for a two-week conference 

with Herman Starr, president, and other 

executives. He also will hunt material for 

upcoming Warner musicals and arrange 

musical exploitation for "She's Working Her 

Way Through College," "April in Paris" and 

"The Jazz Singer." 

M. L. Simons, home office assistant to 

H. M. Richey, Loew's exhibitor relations 

chief, appeared with George Murphy at the 

New Mexico Theatre Owners convention at 

Santa Pe . Wyman, having wound up 

her narration for Warners "The Story of Will 

Rogers," arrived with her two children for 

a two-week vacation . 

Hayes, singing 

minstrel in Disney's "Story of Robin Hood," 

will rssume his tour of major RKO exchange 

areas after a week's promotion work in New 

York . . . George Weltner, president. Paramount 

International, and his wife boarded the 

Queen Elizabeth for England June 18. 

Elizabeth Taylor, soon beginning work in 

MGM's "The Girl Who Had Everything," 

planed from New York to Hollywood after attending 

the world premiere of "Ivanhoe" at 

the Empire, London. The Duke of Edinburgh 

was present . . . Al Horwitz, Universal studio 

publicity director, returned to the coast after 

two weeks of conferences on the promotion 

of "The World in His Arms" and other U-I 

summertime releases. 

John P. Byrne, MGM's eastern sales manager, 

is vacationing. Herman Ripps, his field 

Jules Lapidus, 

assistant is pinch-hitting . . . 

Warner eastern and Canadian division sales 

manager, called at Boston June 17 . . . Ruth 

Gordon and Garson Kanin are home here 

after visiting MGM studios to confer on their 

"Years Ago," starring Spencer Tracy . . . 

Eddie Albert, his wife and child leave for 

Rome June 21 to start work on Wyler's "Roman 

Holiday." Albert appears in "Carrie," 

now playing at the Capitol. 

Raymond Massey bade adieu to his Wilton, 

Conn, home, and left for Hollywood to play 

Chief Youseff, principal villian in Warners' 

"The Desert Song" . . . Deborah Kerr, having 

completed "Prisoner of Zenda" for MGM took 

off from New York to London with her husband, 

Anthony Hartley for a brief vacation. 

Owen Ends Sales Tour 

NEW YORK—Hugh Owen, Paramounfs 

eastern-southern division sales manager returned 

at the weekend from the Atlanta and 

New Orleans exchanges where he concluded 

a series of branch meetings on current and 

forthcoming product. Other areas included 

in Owen's tour were Boston, New Haven, Albany, 

Buffalo, Charlotte and Jacksonville. 

Your help oppreciofed—run the Cerebral Polsy 

trailer. Available from Moy IS to July 1. 

BACK FROM EUROPE—Ernest Emerling, 

national advertising, publicity and 

exploitation director of Loew's Theatres, 

with Mrs. Emerling on their return on 

the Liberie following a four-week tour in 

Italy, Austria, Germany and France. 

Loventhal's Father Dies 

NEW YORK—Charles D. Loventhal, 55, 

father of Daniel J. Loventhal, until recently 

an RKO Pictures attorney, died June 14 at 

his home here, after a six-month illness. He 

was a well-known real estate operator and 

had owned, since 1949, the Bartholdi building, 

southeast corner of Broadway and 23rd 

street, formerly the Bartholdi hotel. 

RKO Sales Veteran Dies 

NEW YORK—Lou Kutinsky, 64, RKO New 

York exchange salesman who joined the 

company in 1923, died of a heart attack at 

his Brooklyn home June 14. Kutinsky formerly 

was special sales representative at the 

RKO home office and went to the exchange 

nearly 20 years ago. He leaves a wife, daughter 

and two sons. 

Miss Fabian to Marry 

NEW YORK—Norma Carol Fabian, daughter 

of S. H. and Mrs. Fabian, will be married 

to Paul Jacobson Wednesday (25) at the Hotel 

Pierre. Many prominent members of the industry 

will attend. The newlyweds will leave 

immediately for a European honeymoon. 

Nat Saland's Son Weds 

NEW YORK—Ronald Stanley Saland, son 

of Nathaniel Saland, president of Mercury 

Film Laboratories, was married June 15 at 

the St. George hotel, Brooklyn, to Marylin 

Levy, daughter of Mr. and Mrs. Irving Levy, 

Brooklyn. The newlyweds are honeymooning 

in Nantucket. 

Warner Club Has Outing 

NEW YORK—Some 600 members of the 

Warner club and their guests took their annual 

outmg up the Hudson river to Bear 

mountain Thursday (19) aboard the John A. 

Meseck. 

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40 


I 

BOXOFFICE 

Palace, 

. 

. 

Aboul 40 Theatres Sei Broadway Business Generally Mild; 

To Telecasl Fighi Paramount Again Leads Procession 

NEW YORK—About 40 theatres iiic expected 

to telecast the Sugar Ray Robinson 

Joey Maxim bout June 23. This will be a new 

high for this type of show. 

Houses definitely lined up by Theatre Television 

Network late in the week included: 

Fulton, Pittsburgh : Denver: Palace, 

Gary, Ind.; Loew's State and PilRrim. Boston; 

Loew's Penn and Shea's Fulton, Pittsburgh; 

Stanley, Philadelphia: Stanley, Camden: 

Stanley, Chester, Pa.; Warner, Erie; Warner. 

Milwaukee; Stanley, Baltimore; Allen, Cleveland; 

Paramount, St. Paul; Paramount, Hammond, 

Ind.; Palace, Cleveland: Albee, Cincinnati: 

Palm State, Detroit; Tivoli, Uptown, 

Marbro and Brown, Chicago: Capitol, Binghamton, 

N. Y.; Carleton, Providence; Keats, 

Dayton; Fabian Grand, Albany, and National, 

Richmond. 

NEW YORK—Broadway first run business 

held about even with that of the previous 

week, which was affected by a sunny weekend. 

The show at the Paramount Tlu-atre is 

still leading all others as a boxoffice draw, 

with "The Wild Heart" strongly supported by 

the cry-singer Johnnie Ray on the stage for 

the third week. There was a program change 

Wednesday (18) becau.se of previous commitments 

made by Ray, when "Clash by Night" 

iRKO) opened with Les Paul and Mary Ford 

heading the stage show. 

"Lovely to Look At" continued to do well 

at Radio City Music Hall in its third week. 

Others standing up strongly were "Actors 

and Sin" at the Park Avenue, "High Ti-eason" 

at the Trans-Lux 52nd Street, "Walk East on 

Beacon" at the 'Victoria and "Outcast of the 

Islands" at the Fine Arts. "Red Planet Mars" 

TNT is sending out kits to help theatremen 

opened well at the Criterion, as did "Diplomatic 

Courier" at the Roxy. 

in advertising the showings. 

New pictures during the week were "Pat 

Brandt Gets Title Fight 

and Mike" (MGM) at the Capitol and a 

Films in New York Area 

double bill at Loew's State of "The Postman 

NEW YORK—Harry Brandt has acquired Always Rings Twice" and "A Woman's Face" 

from Sport Films exclusive distribution rights (MGM). 

in the New York area of Joe Roberts' film 


of the Sugar Ray Robinson-Joey Maxim light Astor Outcast ot the Islands (UA), 5th wk. . .105 

heavyweight title bout at Yankee Stadium Beekmon Never Take No for on Answer (SouvQine), 

7th wk 

.105 

Monday (23). The fight will not be televised Copitol Skirts Ahoy! (MGM), 3rd wk 

.105 

to screens in the metropolitan area, and 

Criterron Red Planet Mars (UA) 

.110 

Fine Arts Outcast of the Islands (UA), 5th wk. 115 

Brandt plans presentation at the Globe and 55th Street You Con't Beot the Irish (Stratford), 

other theatres on Tuesday. Pittsburgh area 3rd wk, of moveover 

.100 

Globe Carson City (WB) 

. 100 

rights have been sold to Bert Stearn and Cjuild Mourning Becomes Electro (RKO), revival, 

Irving Levin holds the rights for 11 western 2nd wk 

.100 

Little Cornegie The Fronchise Affair (Stratford), 

states. 

2nd wk 

.105 

Loews State The Girl in White (MGM), 3rd wk. . .100 

Moyfoir The Fighter (UA), 3rd wk 

.100 

Normandie Encore (Para), I 1 th wk 105 

Exhibitor and Accountant Palace No Room for the Groom (U-l), plus 

vaudeville 105 

Indicted on Tax Charge 

Paramount The Wild Heort (RKO), plus Johnnie 

Ray on stage, 3rd wk 1 75 

NEW YORK—Jeanne Ansell, president of 

Pons Under the Paris Sky (Discino), 6th wk 100 

Ansell Theatres, and Irving A. Rosenblum, accountant, 

were indicted by a federal grand 

Park Avenue Actors and Sin (UA), 3rd wk 125 

Radio City Music Hall Lovely to Look At (MGM), 

plus stage show, 3rd wk 120 

jury on 210 counts, charging tax evasion, and Roxy Diplomatic Courier (20th-Fox), plus stage 

show 110 

were ordered to appear June 20 before Federal 

Judge John F. X. McGohey. 

Trons-Lux 52nd Street High Treason (Moyer- 

Sutton The Mon in the White Suit (U-l), 1 1 f h wk. . 

Kingsley), 3rd wk 1 20 

They are charged with attempted evasion Trans-Lux 60th Street The Norrow Morgin 

of $203,677 admission taxes between 1946 and (RKO), 6th wk 100 

Victono Wolk East on Beacon (Col), 3rd wk....ll5 

1949. After a Bureau of Internal Revenue investigation, 

the pair were alleged by Assistant 

World Behind Closed Shutters (Lux). 1st wk 100 

U.S. Attorney Richard P. Donovon to have "Scaramouche' in for Run 

filed 210 misleading tax returns in which 

After 300 Philly Opener 

the amount due was under-reported by as 

PHILADELPHIA—The hottest weather so 

much as 50 per cent in some cases. Donovon 

far this season did not seem to help most 

said that Mrs. Ansell, who controls a chain 

first run situations. Only one film did better 

of ten theatres in Manhattan, the Bronx and 

than average business, "Scaramouche." It is 

Brooklyn specializing in Spanish-language 

scheduled for an extended run at the 700-seat 

films, began their alleged tax offenses in 

Arcadia after a sensational 300 in its first 

1944. The indictment, however, cannot extend 

beyond 1946 owing to the statute of limi- 

week. 

Arcadia Scoramouehe (MGM) 300 

tations. 

Boyd The Wild Heort (RKO), 2nd wk 45 

Earle A Yonk in Indo-Chino (Col), plus stage 

show 50 

Your help appreciated—run the Cerebrol Palsy Fox Kangaroo! (20th-Fox), 3rd wk AO 

troiler. Available from May 15 to July 1. 

Goldmon Clash by Night (RKO), 2nd wk 97 

Mastbaum— Ivory Hunter (U-l) 80 

Midtown—Scarlet Angel (U-l) 55 

Randolph Paulo (Col) 97 

Stanley Colifornio Conquest (Col) 75 

OET YOUR 

Stonton Denver & Rio Gronde (Poro) 85 

Studio The Man in the White Suit (U-l), 7th wk. 60 

Trans-Lux—My Son John (Poro), 8th wk 50 

SPKlMfRAIlERSlFILM&CK 

Hot Weather Knocks Out 

QUAIITY&QUICK 

Buffalo First Runs 

You con always rm\y on Filmack 

BUFFALO—First run Row went down for 

to put 'r—V Showmanihip oppool 

In your Spoclal Trollort.^ 

CHICAGO. 1327 S. Wabash NEW YORK. 630 NinIhA* - 

the count last weekend, the knockout blow 

delivered by the first really hot weather. 

There was a report around that the heat 

made people so lazy they wouldn't even drive 

to the drive-las. "Pat and Mike," "Clash by 

Night" and "Kangaroo!" all touched 90 on 

the business barometer and the third week of 

"Skirts Ahoy!" reached 85. 

The local art theatre, the Cinema, has 

closed temporarily "to prepare for the Inauguration 

of a new summer policy." This Is 

expected to be night .shows only, starting at 

6:30. 

Buffolo Pot and MIko (MGM) 90 

Center— Tomorrow Is Too Loto (Burstyn) 80 

Century— Clash by Night (RKO) 90 

Lafayette— Bronco Buster (U-l), No Room for th« 

Groom (U-l) 75 

Poromount—Kangorool (20th-Fox) 90 

Tcck— Skirts Ahoy! (MGM), 3rd wk 85 

Pittsburgh Grosses Drop 

To AU-Time Lows 

PITTSBURGH—All-time low, or close to 

bottom, was the local exhibition experience. 

In the neighborhoods, it was worse. A number 

of experienced industry repre.sentatlves 

believe bottom has not been reached, that It 

will come during the political conventions 

next month. Closing notices are posted at 

numerous theatres. The drive-In operators 

are unhappy, too, having had a very long 

period of bad weather. 

Fulton Return ot the Texan (20th-Fox), 5 days.. 30 

Horns The Girl in White (MGM) 45 

Penn—Corbinc Willioms (MGM) 75 

Stanley About Foce (WB) 50 

Warner—Just This Once (MGM); Hong Kong (Poro) 50 

'Clash' and "Girl 

in White' 

Survive Baltimore Heat 

BALTIMORE—A week of mid-90s heat and 

the lure of the open road made things as 

slow in this area as other key cities nationally. 

A home stand by the local baseball club 

and the opening of night harness racing also 

added to the alibi list for weak boxoffices. 

Century—The Girl in White (MGM) 100 

Keith's—Red River lUA); Tulsa (UA), reissues.. 98 

Little—The Man in the White Suit (U-l), 6fh wk. 90 

Moyfoir I Dream of Jeanie (Rep) 94 

New—Kongoroo! (20th-Fox) 98 

Playhouse Encore (Para), 3rd wk 92 

Stonley Corson City (WB) 97 

Town—Closh by Night (RKO) 100 

Lincoln in 

Capital Gets TV 

WASHINGTON—The first permanent installation 

of large screen television apparatus 

in a theatre reserved for Negro patrons 

has been installed at the Lincoln here. It is 

a Simplex projector manufactured by General 

Precision Laboratory. It has a throw of 78 

feet and shows a picture 25x19 feet. It will 

be used for the first time on the Robinson- 

Maxim fight June 23. 

BOOK IT 

WAHOO is 

NOW!!! 

the world's most thrilling 

screen game. Now being used 

successfully by hundreds oF indoor 

and outdoor theatres all over America. 

Send for complete details. B* sure 

and give seating or car capacity. 

Hollywood Amusement Co. 

831 S. Wabash Avenue, Chicago S, III. 

June 21, 1952 41

. . . Eleanor 

. . . Edmund 

. . David 

. . Karl 

. . Tim 

BUFFALO 

7J dispute over a popcorn box in the balcony 

of the Paramount Theatre here led to a 

rude awakening for one motion picture patron. 

A local patrolman, Richard Bernhard, 

and a friend went to the theatre, bought popcorn 

and sat in the balcony. When finishing 

with the corn, Bernhard dropped the 

box on the floor behind a seat two rows ahead 

of him. An indignant patron rose, picked up 

the box and accused Bernhard of "throwing 

garbage" in his face. The patron drew out 

a penknife and threatened Bernhard with 

it, whereupon Bernhard identified him.

I RKO 

. . 

. . 

9 

ALBANY 

Daymond Lehr, assistant manager at Fabian's 

Leiand. and Jere Westover were 

married recently at Wynantskill, N. Y. A reception 

at Polish hall here was attended by 

100 perîons. Lehr, a navy veteran, is assistant 

to Manager Pat Patterson . . , Rudy Bach has 

returned to Lippert as salesman. He worked 

for Sylvan Leff at Realart for a time . 

Adolph Edman. National Screen Service salesman 

in tlie New Haven and Albany districts, 

came in fcr a week in this territory. 

. . 

Sid Dwore plans to close the Cameo, 

Schenectady, for six weeks. The house has been 

operating weekends only in recent weeks. 

Dwore shuttered the neighborhood house for 

the month of July two years ago 

managers of distributing companies 

. 

in 

Sales 

New 

Haven have been invited by Arthur Newman, 

chairman of the entertainment committee, to 

attend the tenth annual Variety Club golf 

tournament and dinner at Shaker Ridge 

Country club here June 30. Tickets are $8, including 

dinner and everyone will share in the 

prizes. About 125 persons are expected to attend. 

A perfect June day brought a flock of exhibitors 

to Filmrow Monday. They included 

Sid Dwore, Cameo, Schenectady, booking and 

buying for drive-ins at Crown Point. Lowville 

and Loch Sheldrake: George Thornton 

of Saugerties, Tannersville and Windham; 

Joe Agresta, Orvis. Massena. and Town. 

Watertown; Rube Cantor, Syracuse-Rochester 

area exhibitor and partner with Fred Kleemeier 

in the Star-Lit drive-In, Watertown. 

Also John Rossi, Strand, Schroon Lake, 

with his brothers. Charlie, who will open the 

Paramount, Schroon Lake, on June 21 or 28, 

and Steve; Mrs. Helen Hadley, Modern. Manchester, 

Vt.: John Carelli, Hudson River Drive- 

In, Stillwater; Sylvan Leff, Highland and 

Rialto, Utica. and Black River Drive-In. 

Watertown; Bob Baranoff. Valley Drive-In, 

Little Falls, and booker and buyer for John 

and Peter Marotta's Carman Drive-In, Guilderland, 

and Walter Wertime, Chester. Chestertown. 

Helen Hart, MOM booker, was married to 

Leo Dean at St. Mary's church in Waterford 

recently. Dean is a local insurance man. Helen 

will return to her desk at MGM Monday ( 23 1 

She was promoted from cashier last year . 

Anthony Rosselo, recently discharged from 

the army after three years service, joined 

MGM as student booker ... Ed Dyer, who 

started as a student booker under Chief 

Frank Carroll, is now a full-fledged booker 

. . . Jack Goldberg, MGM manager, was slated 

for a trip to the Kallet Theatres offices in 

Oneida. 

Arthur Newman. Republic manager, visited 

the Kallet Theatres in Oneida and the Schine 

home base in Gloversville with District Manager 

John Curtin. They talked with Sid 

Kallet at Kallet Theatres and with Louis 

W. Schine, George Lynch and Bernie Diamond 

at Schine Thjatres . . . Arthur Horn. MGM 

salesman, has a new set of silver cuff links 

and tie clasp, birthday gifts from his wife . . . 

Charles Bell, MGM traveling auditor, was in. 

Temperatures near 80 hurt Sunday attendance 

at the State. Troy, when Tim Holt jr., 

western star, and three of his film 

buddies made personal appearances. Owner 

Battle Ticket Tax to Live,. 

Niles Tells Virginia Assn 

RICHMOND—Charles Niles. national chairman 

of the Allied Caravan, told the summer 

convention of the Virginia Motion Picture 

Ass'n Thur.sday (18» that every exhibitor 

should try to convince every member and 

every candidate for Congress that removal 

of the 20 per cent federal ticket tax is necessary 

for industry survival. 

Niles predicted the end of the tax would 

bring about an immediate 20 per cent increase 

in 

business. 

Many theatres are in "dire straits." Niles 

told the Virginians, and the elimination of 

the tax would keep "hundreds and thousands 

of them open." 

He suggested a four-point program: 

1. "Start selling each member of Congress 

on the actual condition of the nation's movie 

theatres. The job has to be done in every 

district of the country at the 'grass roots' 

level. 

2. "The same job of convincing the present 

members of Congress has to be done on every 

man and woman running for the office of 

U.S. senator or representative. 

3. "There are many points to be made in our 

favor. We accepted this tax as a war time 

measure, we never complained. We all know 

grosses were good and it did not hurt us. Today, 

with much, much lower grosses the elimination 

of this 20 per cent tax will mean survival 

to hundreds of theatres. We must point 

out to each member of Congress the magnificent 

cooperation the movies have done whenever 

called upon by the government. 

4. "Both candidates for the presidency must 

be convinced of the grave condition of the 

theatres, after they are nominated in Chicago 

next month. This, in all probability, cannot 

be done by us here in this room. There are 

in the industry who can do this job." 

tho.se 

Sidney Bowden of Norfolk was elected president 

of the Virginia association. Other newly 

elected officers are Leonard Gordon. Newport 

News, first vice-president; Saymour 

Hoffman, Richland, second vice-president; F. 

M. Westfall, Martinville, third vice-president; 

. . . 

. . . 

Johnny Capano said the foursome gave a fine 

act Dick Collins, onetime assistant manager 

at the Ritz. now is working for the New 

York Telephone Co. on installation surveys 

Sylvan Leff features a weekly Family 

Night, with $1.20 per car admission, at the 

W. H. 

Black river Drive-In Watertown . . . 

Aust has a weekly Family night at $1 per 

car at Aust's Open-Air South Glen Falls. 

John Brousseau now is directing both the 

Delaware and Madison theatres. The Delaware 

now is operating on weekends 

only after Warner circuit had considered 

darkening the house until September. This 

marks the first time the 625-seater has not 

operated full time, although weekday matinees 

never have been held. Brousseau was manager 

of the Delaware when that house operated 

full time and now has taken over supervision 

of the Madison also. Jack Swarthout. who 

had been slated to take over the Madison after 

Morion Thalliimer jr., Richmond, secretary; 

Harold Wood. Richmond. trca.surer. 

The convention, under the chalrmaixship of 

Benjamin T. Pitts and Syd Gate.s, opened at 

noon Monday with registration at the John 

Marshall hotel here. Directors of the organization 

met that afternoon and a reception 

and card party wa.s held that night. 

Tuesday buslne.ss se.sslons featured greetings 

by Mayor T. Nelson Parker, reports by 

the association officers and election of the 

board of directors. 

Group film clinics were held Tuesday afternoon 

and that evening an all-indu.stry barbecue 

was given at Beaufont Lithia Springs. 

Drive-in exhibitors met in closed session 

Wednesday morning and reports on film 

clinics were given Just before the noon break. 

In the afternoon .session Ralph Pries, sales 

manager of the Berlo Vending Co.. spoke on 

"Conce.ssion Merchandising Pays Off." 

Kroger Babb, president of Hallmark Pictures, 

delivered the climaxing address 

Wednesday afternoon speaking on "PihBnamwohs 

Means Dollars." Wednesday evening 

the Alexander Film Co. gave a cocktail party 

with Frank Wolf jr. as host. The final banquet 

and dance was held Wednesday night. 

Committee chairmen for the convention included 

Morton G. Thalhimer. distinguished 

guests; Wade. Pearson and Floyd Stawls. exhibits; 

Seymour Hoffman, registration: Mrs. 

Carlton Duff us. women: A. D. Brooks, amplification 

and projection; Dan Wilkinson, publicity: 

Leonard Gordon, Tuesday evening entertainment; 

Syd Gates, dinner dance: Sidney 

Bowden, drive-ins, and Carlton Duffus. 

coordinator. 

Among firms giving exhibits, ad, favors, 

prizes and entertainment at the convention 

were Alexander Film Co.. Berlo Vending Co., 

Elmer H. Brient & Sons, Coca-Cola Co., 

Equity Film Exchanges, Lippert, Manley- 

Burch Popcorn Co., Marjack Popcorn Co., 

MGM, National Theatre Supply, Orange 

Crush, Poppers Supply Co., R&S Theatre 

Supply, Rose Roadshows, Sandy F^lm Exchange, 

Standard Vendors, Warner Bros., 

Frank Wolf jr.. John Wolsh Candy Co. 

Warners closed the American in Troy, took 

a leave of absence. Morris Koffsky retired as 

manager of the Madison. Koffsky, one-time 

Watervliet exhibitor and later manager of the 

Lyric, Waterford. for Sam Slotnick of SjTacuse. 

works for the state. Brousseau started 

with Warners as assistant at the Ritz under 

Oscar J. Perrin. 

Ticket sales for the telecast of the Robinson-Maxim 

light heavyweight championship 

bout at the Grand started off fairly well. 

Tickets, at $2.98. are available at the boxoffices 

of the three local Fabian houses and at 

Proctor's in Troy. An advertisement in Troy 

papers listed the price, which also is flashed 

on the trailer shown in Fabian houses and on 

boxoffice window cards. Several houses have 

40x60 displays outside. Albany papers have 

printed stories on the sports pages about the 

The Strand hung its valance announcing 

telecast . . . 

the theatre is air 

conditioned. 

BOXOFFICE June 21. 1952 43

. . Mrs. 

. . The 

. . The 

. . New 

. . . Here 

. . . The 

. . . Kitty 

. . John 

. . The 

. . James 

. . . Gabe 

. . Henry 

' 

PITTSBURGH 

"Yesterdays" . . . Bill Finkel's Colonial on 

the city's south side has closed. 

•The 18th Street Theatre, Eric, which had 

eliminated a Wednesday change of program, 

IS back in full operation . State at 

Erie closed for the summer . local 

Fulton, Harris and Penn are selling tickets 

for tlie television theatre presentation of the 

Maxim-Robinson bout Monday t23> for $3, 

and throwing in the regular screen program. 

The Warner at Erie is offering the same deal 

at $2.50 each . Bessie E. Kihchel, 

Jeannette exhibitor, has been recuperating 

after an operation at a Pittsburgh hospital. 

Sons Burt and "Buster" are managing the 

Kihchel Theatre, named in memory of their 

late father and pioneer exhibitor, Oliver A. 

Kihchel . . For Father's day, Altoona kiddies 

. 

were advised to do an "about face" and treat 

dad that day to a good show. The State 

there, showing "About Face." admitted dad 

with son between 2 and 3 p. m., for the price 

of the kiddy ticket, 20 cents. 

John 3. Maloney, longtime division manager 

for Leo the Lion, is endeavoring to have 

more newspapers devote banner lines and 

captions of theatre listings to the slogan, 

"Take Her Out at Least One Night a Week." 

Several theatres are using the slug line. 

Maloney, 

busiest of filmmen here, relaxes with 

numerous out,side interests, most of which 

are devoted to children. He is now working 

on Boy Scout summer camp projects and is 

a national counselor of the Boy Scouts of 

Here to exploit Columbia's 

America . . . 

"Walk East on Beacon" was Bill Green. 

Orlando "Slam" Boyle, 20th-Fox booker 

and business agent for Filmrow Employes Local 

F-11, attended the lA's Fourth district 

meeting in Harrisburg last Sunday il5) and 

was elected a delegate to the lATSE convention 

in Minneapolis August 3 . . . Dale 

Edmonds, formerly with Paramount at Detroit, 

is the new north area and main line 

salesman here. He succeeds Charles Mergen, 

who is off the payroll after 30 years and is 

now devoting his efforts to managing his 

Bob's Market in Overbrook . 10 per 

cent amusement tax in Union township. 

Law-rence county, is expected to bring in 

Thank 

You Mr. Exhibitor 

On Our ^th Anniversary June 21 

Eli E. Koufman 

PITTSBURGH POSTER EXCHANGE 

425 Von Braam St. 

GRont 1-6780 Pittsburgh 19, Pa. 

COMPLETE SERVICE 

NO CONTRACT 

SAM FINEBERG 

TOM McCLEARY 

JIM ALEXANDER 

84 Van Braam Street 

PITTSBURGH 19, PA. 

Phone Express 1-0777 

Better Than Ever • How's Your Equipment* 

$2,500 annually to the township supervisors 

to exploit his own Amazon jungle 

picture. "Strange World." was Al O'Camp 

MGM exchange will close at no»n 

Monday (23 1 for the staff picnic at South 

Park . . Jack Jackter. Columbia salesman, 

. 

vacationed in New York. 

Floyd Klingensmith, Columbia salesman 

and executive secretary of the Colosseum of 

Motion Picture Salesmen, attended a boai-d 

conference in Minneapolis on arrangements 

for the convention November 23-24 at the 

Ansley hotel in Atlanta. He reported that 

the film companies are to open branch exchanges 

at Houston, Tex. . Retter, 

Warner salesman, is exjiected to resume duties 

within a few weeks. He suffered a 

broken leg and other injuries in an auto accident 

last December. 

F. D. "Dinty" Moore, Warner district man- 

. 

ager, was to undergo ulcer operation June 18 

in Magee hospital here . copyrighted 

subscription ticket plan, published on page 

29 of the June 14 issue, was for the Wilmington 

Theatre at New Wilmington, Pa., not 

New Washington H. Harris has 

been named general chairman for the Variety 

Club's 25th anniversary committee . . . 

Charles Gibson, projectionist at the Valley 

in Brackenridge which has been closed for 

a month, has acquired the theatre under 

lease and plans to reopen it July 1. 

Pennsylvania Defends Freedom." This is 

the slogan of the 1952 Pennsylvania week 

observance, October 13-19. Exhibitors of the 

Keystone state are urged to use this slogan 

Sport pages are reporting 

in advertising . . . 

that Jersey Joe Walcott had the same $2 bill 

in his shoe while defending his championship 

title that he had in winning it last 

summer at Forbes Field here. It was given 

to him by Joe Volpe of the Rainbow Gardens 

Drive-In near McKeesport, where Walcott 

Mr. and 

trained, as a good-luck piece . . . 

Mrs. Michael Manos returned recently from 

Miami Beach where they had spent the winter 

and early spring. The veteran circuit exhibitor 

visited on Filmrow the other day to 

say hello and confer with local film executives 

and the Manos booker V. L. "Doc" 

Wadkins. Mike looks very well, following an 

illness, and everyone was happy to see him 

around. 

. . . Butler 

Rates for third class postage, theatre programs, 

etc., mailed in bulk will go up from 

1 to I'i cents per piece July 1. So-called 

nonprofit organizations may hold the old 

rate by making application 

township, Butler county, started collecting 

a 5 per cent amusement tax June 19 . . . 

Tim Holt, here recently on a personal appeai-ance 

tour, said he will star in a series 

of western films to be produced for television 

Bud Hahn of the Harris circuit 

. . , 

office and his family are vacationing at 

Longport. N. J. . . Eleanor Sally, daughter 

. 

of Jack Simons, who manages the State on 

downtown Fifth avenue here, became the 

bride of Marvin Meyers of Providence. R. I. 

Sully, one of the models in the 

fashion show finale of MGM's "Lovely to 

Look At." was here to exploit the new version 

of "Roberta." in which said Roberta 

is dead before the picture opens, thus giving 

Kathryn Grayson the privilege of singing 

. . . 

The Majestic at Butler, a landmark recently 

clo.sed, reportedly will not reopen in 

the fall. Licensed by Warner Bros, circuit, 

the theatre is for sale. It is the second Butler 

theatre to be closed in the past few 

months. The old Capitol has been dark for 

some time Miller, the Gardens 

boxoffice 

. 

man, now is serving as Harris circuit 

relief manager during vacations 

Jack and Vickie Kahn will divorce. He directs 

advertising for the Warner circuit here 

Rubin of the Nixon. Art Cinema 

and Silver Lake Drive-In theatre, had a 

complete physical checkup at the Montefiore 

hospital here . . . E. L. Brehm of the 

Muncy, Pa., Starlight Drive-In resides here 

on Los Angeles avenue. 

May End Amusement Tax 

NEW CASTLE, PA.—The city council is 

studying a request of theatre owners to discontinue 

the 10 per cent amusement tax. 

Mayor Edward A. DeCarbo said : "We are trying 

to find a way to exonerate the theatres 

from the tax by October 1. However, we may 

not be able to do anything until the year is 

over." Exhibitors complained to council that 

the city amusement tax. added to the federal 

tax, forced higher prices than theatres in 

outside areas charge, thus causing local theatres 

to lose business. The Penn house here 

recently closed, and other New Castle theatres 

are in danger of closing. The amusement 

tax is not assessed against sports which do 

not issue tickets of admission. In this manner, 

the theatre representatives say the act 

has been discriminatory. 

Attorney Wins $250,000 Fee 

PITTSBURGH—Attorney Nicholas 

Spanos, 

a former Pittsburgher, won a $250,000 fee as 

his share of an antitrust suit against nine 

major film and theatre companies. It was his 

first case as a lawyer. Representing William 

D. Fulton, a Kansas City theatre operator 

who said he had been compelled to sell his 

theatre to the Fox Midwest chain in the 

Missouri city, Spanos filed suit, and a federal 

jury awarded Fulton triple damages of $1,250,- 

000. The nine defendants appealed, but last 

month the Supreme Court refused a review, 

and the sum had grown with interest to $1,- 

333,605. Spanos formerly had been employed V- 

in the Hays office which represented film 

producers and distributors. 

Shutter Majestic House 

JOHNSTON, PA.—The closing of tha Ma- , 

jestic Theatre on June 15 leaves only three 

theatres operating on Main street, half the 

, 

number open there six months ago. Joseph 

K. Freeman, Warner circuit manager here, 

stated that the Majestic will probably be reopened 

in September. The property, which is 

owned by the circuit, is listed for sale. 

Complete Sound and Projection Service 

ATLAS THEATRE SUPPLY 

Gordon Gibson, Mgr. 

402 Millenberger St., GRant 1-4281, Pittsburgh, Pi. 

MOTIOGRAPH — MIRROPHONIC 


. . The 

. . Morris 

. . 

PHILADELPHIA 

At lATSE Tristate Ass'n Convention 

. 

. . . 

pugene Mori has taken over the operation of 

the Grand Theatre in Vineland, N. J., and 

the Peoples in MlUville. N. J. Herbert Lubln 

is the general manager Rlalto in 

Trenton and the Rialto. York. Pa., have shuttered 

Thieves broke into the Howard 

. . . Theatre and robbed a candy machine and 

desk in a second-floor office of the building 

Thieves also robbed the Stanley-Warner 

Ljndy of $150 and the Dell of about $200. 

Soxy Cohen, formerly district manager of 

NSS, is now managing the Wendy Theatre . . 

The Stanley Theatre was sold out three hours 

after it put up for sale tickets for the thciitre 

television showing of the Maxim-Robinson 

Jack Engel Wius the 

fight on June 23 . . . host when Joseph Burstyn, independent dis- 

. . . 

tributor of foreign films, called at the Lippert-Screen 

Guild exchange Eddie Ga- 

. . 

briel, Capital P^lms, is handling "Bride of 

Buddha" and "Savage Bride" . Fred Sarr, 

who took a leave as the manager at the New 

Palace because of illness, is now back on 

John J. Scully, district sales manager 

the job . . . 

for U-I, visited the local 

exchange. 

. 

. . 

. 

. . Jerry 

UA salesman Mort Magill's daughter was 

graduated from the University of Pennsylvania 

Roy Robbins, former manager of 

. . 

the Aldine, is now at the Keystone . 

Felt, exhibitor, and Charlotte Fisher 

Cecil 

were 

Alan Strulson, 20th-Fox New 

married . . . 

Jersey and Delaware salesman, and bride returned 

from a honeymoon . Leshner, 

projectionist at the World, died . . . Condolences 

to Charles Beilan, Warner sales 

manager, on the death of his mother . . . 

John Heisinger, member of projectionist 

Local 418, died in Fort Lauderdale, Fla. He 

had been working in the Dixie, Miami 

St. Columbkill's Catholic church in Boyertown, 

Pa., will hold services in the State on 

Sunday mornings until the church is remodeled 

Morton Brodsky has been named 

. . . manager of the King in Lancaster . 

Gaghan, show and entertainment columnist 

for the Philadelphia Daily News, left for a 

vacation in Alaska. 

United Artists lifted "The Fighter" out of 

first run playing time at the Stanton, although 

it had scored a good first week's 

business, to make it available for key run 

situations during the July 4 holiday. The 

only other picture which will be slated against 

it at that time will be "About Pace," not a 

heavy grosser here first run. If "The Fighter" 

had been left for another week in the first 

runs it would miss the availability for July 4, 

and would have to compete against "Skirts 

Ahoy!" 

Fairview, W. Va., Airer to Bow 

PAIRVIEW. W. VA.—A. R. Mercer expects 

to open the new Fairview Drive-In Theatre 

July 1. Equipments are RCA. including 300 

in-car speakers. 

ELMER H. BRIENT & SONS 

925 New Jersey N. W. 

Washington, D. C. 

iVlRYTHING 

for 

the 

MODERN THEATRE 

Members of 28 lATSE unions attended the 28th annual convrnlion of the TrL-state 

Ass'n held recently in Pittsburgh. In the above picture arc delegates, guests and 

members of the official lATSE family. Top panel, left to right: Pittsburgh Filmrow 

representatives Orlando "Slam" Boyle, Elwood Ohieger, Joe McCormick, .Mrs. Elwood 

Ohieger, Alberne A. Lostetter and Mr. and Mrs. Ted Tolley, and in photo at right top 

are wives of Fairmont delegates: Mrs. Fran Urse, Mrs. Huett Nestor. .Mrs. John Harless 

and Mrs. Bruce Vandergrift. 

Center panel. West Virginia delegates: Dallas Cornell, Clarksburg; Perry .McCune, 

Charleston; Fairmont, John Harless, Bruce Vandergrift, Huett Nestor, Frank L'rse; 

Curtis Stewart, Charleston, and in the photo at the right, Jim V. Sipe, new Tristate 

Ass'n secretary-treasurer; Paul P. Mach, Local 171 president; .M. A. "Moe" Silver, 

Warner circuit zone manager, who supervises appro.ximately 90 theatres in the Tristate 

area, and Larry Katz, lA representative from Harrisburg. 

Bottom panel: Paul P. Mach, president of Pittsburgh Local 171, which was chartered 

in 1909; Richard F. Walsh, lATSE president; Phil Doyle, business agent of 

Stagehands Local 3, Pittsburgh, for 22 .vears; George F. Urban, Johnstown business 

agent; John C. Pfeil, president, Local 561; Lawrence J. Katz, lATSE, Harrisburg; 

Harry J. Abbott, lA vice-president, and Jim Spie. The Tristate Ass'n covers local 

unions in western Pennsylvania, West Virginia and Ohio. 

To Open Variety Camp June 22 

PITTSBURGH — Variety Club's Camp 

O'Connell. near Warrendale. was to be opened 

for the season June 22. Father Bassompierre, 

camp director, arranged a program and a buffet 

lunch for Vai-iety barkers and friends. 

M. A. Silver is Camp O'Connell chairman for 

the Variety Club Tent 1. 

VICTOR MATURE 

New 350-Car Airer Ready Soon 

BUTLER. PA.—Rapidly nearing completion 

is the 350-car outdoor theatre being constructed 

by two local area projectionists, Howard 

Smith and Bob Troutman, on Route 68 

two miles from town. 

Your help apprcciafed—run the Cerebral Potsy 

troiler. Avoiloble from May IS to July I. 

MONEY 

BOXOFFICE! 

ATLANTA 

CHARLOTTE 

NEW ORLEANS 

MEMPHIS 

WASHINGTON, 

D C 


45

Youngstein Proposes 

Seminar on Ads 

NEW YORK—Max E. Youngstein, United 

Artists vice-president, has met criticism of 

film advertising and publicity by proposing 

a week-long seminar here during which major 

company executives in those fields would clear 

up misunderstandings. His proposal followed 

criticism by Ronald Reagan at the Council 

of Motion Picture Organizations gathering 

at Dallas, and was made to Robert J. O'Donnell 

and Col. Harry A. Cole after the Dallas 

sessions closed. Youngstein said he expected 

Cole here late in the week and that 

he would go further into details with him 

then. Plans are for COMPO to sponsor the 

seminar. 

Youngstein takes the position that complaints 

about "lying" and lack of imagination 

in advertising reflect ignorance of the subject. 

He said many methods have been tried 

over the years and that those now in use have 

met the test of time. He made the point that 

the industry depends on ballyhoo, and that 

the copy contains as much truth at that in 

the advertising of other industries, including 

the automobile industry in which a company 

lays claim to having the best car. He also 

cited the advertising of cosmetics and successful 

circus ballyhoo. 

After a further talk with Cole. Youngstein 

and his colleagues in the field will develop 

plans for the seminar and decide what members 

of the industry outside their field will be 

invited to listen, learn and make recommendations. 

Also on the agenda would probably 

be methods of using television to further theatre 

attendance. 

It is known that some of the clubwomen 

who prepare the semi-monthly joint estimates 

of current motion pictures have been 

critical of some advertising of a "busty" nature, 

but it remained to be seen if they would 

be considered a part of the industry and as 

such invited to take part in the seminar. 

Universars 13-Week Net 

Gains Over Last Year 

WASHINGTON—Universal Pictures Co. 

and subsidiaries has reported to the Securities 

and Exchange Commission a consolidated 

world gross of $16,950,656 for the 13- 

week period ending May 3, 1952. This compares 

with a consolidated world gross of $15,- 

777.506 for the same period in 1951, and 

represents a rise of $1,173,150. 

A note added to the report pointed out to 

the SEC that the gross revenue from countries 

having exchange restrictions included only 

those earnings which have or can be realized 

in U.S. dollars, regardless of the period or 

periods in which they were earned. 

Fall Hearing of Ascap Case 

NEW YORK—Further hearing of the action 

brought by Perry Alexander and the Dubonnet 

Music Publishing Co. to amend the Ascap 

consent decree to prevent motion picture companies 

from publishing music have been ordered 

for October 21. Federal Judge Henry 

W. Goddard made the order after the case 

had been referred to him by Federal Judge 

David Edelstein. No objection was offered by 

Ascap. The judge said adjournment should 

not be construed as implying the court's recognition 

of the plaintiffs' right to appeal for 

amendment of the decree. 

Exports of Feature Films 

Show Gain First Quarter 

WASHINGTON—Exports of feature films, 

positive and negative, in the first three 

months of 1952 totaled 82,877,299 linear feet 

valued at $2,523,996. according to Nathan D. 

Golden, National Production Authority film 

chief on Wednesday (18>. 

Tlie first quarter, 1952, exports of 35mm 

and 16mm exposed feature films were about 

12 per cent higher than the 73,977,998 linear 

feet valued at $2,464,033 exported in the first 

quarter of 1951. 

During the first quarter of 1952, exports 

of unexposed motion picture film (raw stock) 

amounted to 81,732,289 lineai- feet valued at 

$1,880,585, about 14 million linear feet above 

the first quarter, 1951, exports of 67,363,024 

linear feet valued at $1,503,258. 

Total exports of motion picture equipment, 

including cameras, projection and sound 

equipment, were valued at $2,613,535 in the 

first 1952 quarter, about 7 per cent under the 

first quarter, 1951, exports valued at $2,812,614. 

Dartmouth Honors Hicks 

With Top Alumni Post 

NEW YORK—Orton Hicks, a director of 

Loew's International Corp. and in charge of 

its 

16mm operation, has been made president 

of the Dartmouth Council and will direct all 

alumni affairs, including the annual alumni 

fund drive which ends June 30. He was 

graduated from Dartmouth in 1921 and received 

his master's degree in business administration 

from the Amos Tuck School the following 

year. 

Hicks joined Eastman Kodak. During the 

last war he directed distribution of films for 

the army. He joined Loew's International in 

1945. He has been prominent in alumni activities, 

at present heading the work of the 

74 committees who interview prospective 

freshmen in the New York area. 

Harry Cohn Back to Coast 

After Brief N.Y. Visit 

NEW YORK—Harry Cohn, president of 

Columbia, flew back to the coast Monday (16) 

after a four-day visit here which included 

attendance at a meeting of the board that 

day. It was said there was no outstanding 

significance to his visit and that nothing 

more than routine matters were discussed by 

the board. Cohn had not been east for about 

two years. 

Craddock Joins Weshner 

NEW YORK—After two years with the 

Samuel Goldwyn organization Gordon C. 

Craddock, assistant to Alfred Crown, vicepresident 

in charge of world-wide sales, has 

resigned. As of June 30 he will become a 

partner in David (Skip) Weshner Enterprises, 

producers' representatives. Craddock was formerly 

with Universal and Eagle Lion. 

Duex Formed by Sugarman 

NEW YORK—Harold Sugarman. formerly 

with Universal, United Artists and the Paramount 

foreign film departments, has formed 

the Duex Co. for the purpose of dubbing foreign 

films for TV and theatrical release in 

the United States. First product to handled 

by the new firm is the Mexican film, "In the 

Palm of Your Hands," which stars Ai'turo de 

Cordova and Letecia Palma. 

20-Fox Division Heads 

To Meet in New York 

NEW YORK—Al Lichtman, director of distribution 

for 20th Century-Fox, will start a 

two-day meeting of the company's seven 

division managers Thursday (26) at the home 

office. 

The meeting will be featured by demonstration 

of the new Eidophor system of largescreen 

theatre television in color. There also 

will be di.scussions of distribution plans for 

top pictures scheduled for the remainder of 

1952. Lichtman, W. C. Gehring, executive assistant 

general sales manager, and Edwin W. 

Aaron and Arthur Silverstone will conduct 

various phases of the sessions. 

Division managers who will come in for 

the sessions will be: Herman Wobber, Western; 

Harry Ballance, Southern; Martin Moskowitz. 

Empire State; Tom McCleaster, Central; 

Moe Levy, Midwest; Glenn Norris. Atlantic, 

and Peter Myers, Canadian. Paul Wilson, 

assistant southern division manager, and 

Buck Stoner, assistant western division manager, 

also attended. 

Tom Gilliam, Chicago branch manager; Jim 

Connolly. Boston, and Ben Simon, New 

Haven, whose exchanges are under the direct 

supervision of the home office, also will attend. 

Home office sales personnel due to participate 

will be Lem Jones, Frank Carroll, Morris 

Caplan, Jack Bloom, Peter Levathes, Clarence 

Hill and Roger Ferri. 

Music Cavalcade Covering 

300 Years Is Published 

NEW YORK—Variety Music Cavalcade, a 

637-page volume—and the first of its kind 

has just been published as a reference book 

for newspapers, magazines, music publishers, 

radio and TV stations, writers, critics, program 

arrangers and musical directors. The 

extent of the coverage—from 1620 to 1950 

is amazing. 

A chronological check list of music that 

has enjoyed popularity during this 300-yeaT 

period and historical notes which clarify the 

origins of song types, with indexes, are included. 

Julius Mattfeld. director of the music 

library of Columbia Broadcasting System, is 

the author, and there is a foreword by Abel 

Green, editor of Variety. (Prentice-Hall., 

Inc., publishers. 70 Fifth Ave.. New York.) 

'Kine' Year Book Appears 

NEW YORK—The 1952 edition of the 

Kinematograph Year Book, published by Odhams 

Press, Ltd.. London, at 21 shillings, notes 

that in 1951 British studios produced 53 first 

and 25 second features—a reduction on the 

previous year. The year book, which is thumbindexed, 

includes such British film industry 

data as pictures tradeshown. renters' offers, 

trade organizations, renting companies, leading 

theatre circuits, legislation and statistics. 

An alphabetical "Who's What" in British 

films is also included, but this year the 

American directory is omitted. Reviewing 

1951 Graham Clarke claims that fewer bad 

pictures were produced in England, due to a 

shortening of production schedules to an 

average of 40 shooting days. 

Your help oppreciated—run the Cerebral Polsy 

trailer. Available from Moy 15 to July 1. 


I 

Stanley 

I 

will 

I 

nEWS AND VIEWS OF THE PRODUCTION CENTER 

(.Hollywood Of/ice—Suite 219 at 6404 Hollyivood Blvd.: Ivan Spear, Western Manager) 

Mono-AA to Intensify 

Star Casting Policy 

HOLLYWOOD—A recently 

instituted company 

policy of booking established boxoffice 

names for its upcoming product will be continued 

and intensified during the coming 

season, Walter Mirisch, launching his second 

year as executive producer for Monogram 

and its sister organization, Allied Ai'tists, 

declared just prior to his departure for 

New York Thursday (19) for a week's stay. 

Typical of the casting format being employed, 

Mirisch said, was the signing for recent 

and current pictures of such names as 

Sterling Hayden, Richard Carlson, John Hodiak, 

Stephen McNally, Mark Stevens and 

Bill Williams. 

Following huddles in Gotham with Morey 

Goldstein, vice-president and general sales 

manager, Mirisch will sail for Europe to follow 

up on joint production plans with Associated 

Britlsh-Pathe, groundwork for which 

is being laid by President Steve Broidy. The 

latter is due back in Hollywood, however, before 

Mirisch's departure for Europe. 

SAG Strike Call Near 

Against TV Alliance 

HOLLYWOOD—Unless last-minute negotiations 

proved successful, it appeared at midweek 

that the Screen Actors Guild might by 

Tuesday (24) call a strike against members of 

the Alliance of TV Film Producers, comprising 

more than a dozen established video picture 

manufacturers. 

The SAG gave a 60-day notice, in accordance 

with Taft-Hartley provisions, last April 

24 that it planned a walkout unless agreement 

could be reached on a basic contract. To date 

the major stumbling block in drafting such a 

pact has been the SAG's insistence upon a 

scale of residual rights and additional payments 

to actors whose TV films are set for rerelease. 

Negotiators representing the Alliance 

have contended that the TV industry's current 

status renders such a policy economically 

impossible. 

Among Alliance members are William F. 

Broidy, Bing Crosby Enterprises, Jerry Fairbanks, 

Gene Autry's Flying A Productions, 

Primrose Productions. Roy Rogers, Screen 

Televideo, Cosman Productions, Frank Wisbar, 

Ziv TV, Adrian Weiss and Wilham Boyd. 

Stanley Kramer to Israel 

I 

Kramer, producer for Columbia, 

check out early next month for Europe 

and Israel to make preliminary arrangements 

I for producing a new picture abroad. 

Dore Schary to Film 

World War Film 

Hollywood— still another World War II 

drama, following such earlier relea.ses as 

"Battleground" and "Go for Broke!" has 

been added to the MOM schedule with the 

disclosure that Dore Schary, vice-president 

and production chief, will personally 

produce "Take the High Ground." An 

original by Millard Mitchell, it deals with 

the rangers, fighting men who were 

trained for swift raids into enemy territory. 

Defense department cooperation 

has been secured for the project. 

Simmons-Granger Suit 

Against RKO to Trial 

HOLL'YWOOD—A recently fUed $250,000 

damage action charging breach of contract 

and filed against RKO and its head man, 

Howard Hughes, by Jean Simmons and her 

actor-husband, Stewart Granger, went to 

trial Tuesday (17) in federal district court. 

The suit is based on allegations by the plaintiffs 

that an oral agreement had been reached 

with Hughes relative to a proposed new fiveyear 

deal for the actress, calling for her to 

star in two pictures annually, but that when 

the contract was drafted and submitted to 

her for signature it did not contain a numtier 

of provisions on which verbal agreement assertedly 

had been reached. 

Further, the action charges, Hughes and 

RKO represented to other studios that Miss 

Simmons had orally agreed to the new pact, 

which representations allegedly prevented her 

from accepting other offers. 

RKO attorneys charged during the trial's 

early days, that Granger, the first prosecution 

witness, came into court with "unclean 

hands" because of the British actor's a.sserted 

attempts to evade taxation by making alleged 

capital gains demands. Granger, on the 

other hand, accused RKO of threatening to 

cast Miss Simmons in "bad" pictures under 

her old contract, which was purchased from 

J. Arthur Rank, if she did not sign the new 

agreement. 

Under that old commitment, Miss Simmons 

still owes RKO one picture. 

• • • 

Charging he is still owed $28,000 for appearing 

in a film made in 1948, Charles Coburn 

filed a superior court action against Cardinal 

Pictures, Inc., and its president. Harry M. 

Popkin. The veteran character actor alleges 

he was to be paid $100,000 for his role in 

Popkin's "Impact," released by United Artists, 

but that to date he has received only 

$72,000. 

AFM Tables Pensions 

Till Next Convention 

HOLLYWOOD—With the unopposed reelection 

of James C. Petrillo as president for 

another one-year term and the selection of 

Quebec as the site for the next conclave, the 

American Federation of Musicians concluded 

its 55th annual convention, held this 

year in nearby Santa Barbara. Definite action 

on what had been expected would be a 

major order of business—adoption of a pension 

plan for officers and employes—was 

tabled when it was voted to hold the matter 

over until the next convention. 

Following the parleys, and as delegates began 

returning to their respective headquarters 

tiiroughout the nation, the AFM's executive 

board held several sessions to discuss 

the television field, royalty payments and 

scales to be set as fees for the reuse of video 

films utilizing AFM musical scores. 

Petrillo, during the convention, touched 

upon matters political by denouncing Senator 

Robert A. Taft and attacking the Taft- 

Hartley law. 

Attending the meeting as representatives 

of the AFM's Hollywood local 47 were its 

president, John te Groen; Phil Fischer, vicepresident; 

Maury Paul, recording secretary; 

and Arthur J. Rando, of the executive board. 

Outspoken repudiation of the parley by 

leading Negro players who are members of 

the Screen Actors Guild was one development 

stemming from a conference called for 

Saturday (14i by the Arts, Sciences and Professions 

Council, reportedly to discuss "equal 

rights for Negroes in the entertainment industry." 

The ASPC has been characterized 

by federal and state authorities as a socalled 

"Red front" organization. 

Signed by 16 Negro thespians. the repudiatory 

statement charged the ASPC "does 

not speak for the Negro people" and said the 

conference in question was being "promoted 

in the official Communist Party press." The 

missive blasted Communism and asserted racial 

discrimination "is practiced more widely 

in Ru.ssia today than ever before." Signatories 

to the blast included such players as 

Eddie "Rochester" Anderson. Louise Beavers, 

Lillian Randolph and Hattie McDaniel. 

Among speakers reportedly appearing at 

the ASPC huddle were John Howard Lawson, 

Paul Jarrico, Adrian Scott and Gale Sondergaard, 

who were among so-called "unfriendly" 

witnesses at House Un-American 

Activities Committee hearings on the Redsin-HoUywood 

question. 

• * • 

Kay Lenard has been re-elected president 

of the Screen Story Analysts Guild. 


STUDIO PERSONNELITIES 

Barnstormers 

Metro 

Actor GEORGE MURPHY wos one of the principal 

speakers at the annual convention Monday and 

Tuesday (16, 17) of the New Mexico Theotre Owners 

in Sonto Fe. 

Blurbers 

RKO Radio 

BOB McELWAINE shifted from the studio's publicity 

deportment to become studio publicity director 

tor SomucI Goldwyn Productions. He will function 

under David Gelding, Goldwyn's national drumbecting 

chief, who henceforth will headquarter in New 

York 

Brieiies 

Warners 

Narration of "Fiesta for Sports," o Technicolor 

short Icnscd m South Americo, is being written by 

Charles Tedford. Depicting popular Latin American 

gomes, the subject is being produced by Gordon 

Hollingshead. 

Cleffers 

Paramount 

Pine-Thomos Productions set LUCIEN CAILLIET to 

compose and conduct the score for "Tropic Zone." 

Meggers 

Columbia 

WALLACE MacDONALD was assigned the producfion 

reins on "13 French Street," recently acquired 

novel by Gil Brewer which will star Beverly Michaels. 

Independent 

The writer-producer team of Aubrey Wisberg and 

Jack Pollexfen engaged E. A. DUPONT to direct "The 

Velvet Cage," scheduled to roll Wednesday {25). 

Metro 

JOHN FORD wos signed to direct the upcoming 

Clork Gable storrer, "Mogambo," which will be produced 

on locotion in Africa by Sam Zimbolisf. 

Producer Armond Deutsch's "The Girl Who Hod 

Everything," toplining Elizabeth Taylor ond William 

Powell, will be directed by RICHARD THORPE. 

Paramount 

MITCHELL LEI SEN drew the directorial assignment 

on "Topsy ond Eva," Technicolor musical based on 

the careers of the Duncan Sisters, which will star 

Betty Hutton and Ginger Rogers. It will be produced 

by Harry Pugend, with Richard Bare as his associote. 

RKO Radio 

On loon from 20th Century-Fox, OTTO PREMINGER 

will produce and direct "Murder," toplining Jean 

Simmons and Robert Mitchum. 

20th Century-Fox 

HENRY KOSTER wos assigned to direct "My Cousin 

Rachel," Producer Nunnally Johnson's film version 

of the novel by Daphne du Maurier, which will star 

Olivia de Havilland. 

JOSEPH NEWMAN will direct "The Number," 

crime dromo, which stars Richard Widmork ond 

Shelley Winters under the production aegis of Jules 

Schermer. 

Upped to directorial status offer 15 years as a 

second unit pilot, ROBERT WEBB will moke his 

megging bow on "Heovcn High, Hell Deep," o submorine 

drama which David Heoipsteod -will produce 

in Technicolor. 

Warners 

''Come On, Texas," WarnerColor western to star 

Randolph Scott, will be directed by ANDRE DeTOTH. 

The producer is Louis F. Edelmon. 

LEWIS SEILER wos assigned to direct "The Story 

of Eddie Cantor," in which the show business veteran 

.will be portrayed by Keefe Brosselle. The feature will 

be produced by Sidney Skolsky. 

Options 

Columbia 

ARNOLD MOSS was booked for "Salome, the 

Dance of the Seven Veils." ALAN BADEL, British 

actor, will portray John the Baptist in the Rito Hayworth 

storrer. With Buddy Adler producing in Technicolor, 

the feature is being megged by William 

Dieterle. 

Producer Stanley Kramer inked KIRK DOUGLAS 

to star in "The Juggler," which will be filmed on 

location in Europe and Israel, with Edward Dmytryk 

directing. 

Metro 

JANE GREER was signed to a long-term octing 

ticket, with the Icod opposite Howard Keel in Produccr 

Matthew Rapf's "The Desperate Search" as 

her first chore. 

GREER GARSON will portroy the Roman emperor's 

wife in "Julius Caesar, upcoming John Housemen 

' 

production based upon the Shakespeare ploy. Louis 

Calhern is the title-roler, with James Mason and 

Deboroh Kerr also storred- Joseph L. Monkiewicz 

will be the megophonist. JOHN GIELGUD ond MAR- 

LON BRANDO were signed to portray Cassius ond 

Mork Antony, respectively. 

JANET LEIGH will be Von Johnson's leading lady 

in "A Steak for Connie." The comedy is fo be 

directed by Edword Buzzell for Producer Stephen 

Ames. 

Inked for "My Mother and Mr. McChesney," storring 

Greer Garson and Walter Pidgeon, was AGNES 

MOOREHEAD. Jeon Negulesco directs and Edwin H. 

Knopf produces the Technicolor romantic drama. 

RICHARD HAYDN will hove one of the leads with 

Clark Goble and Gene Tierney in "Never Let Me Go," 

adventure droma which will be produced in Englond 

this summer by Clarence Brown. Delmer Doves will 

d.rect. 

Set OS the stars of "Riptide," fo be produced by 

Sol Fielding, were BARBARA STANWYCK and BARRY 

SULLIVAN. The suspense drama will be directed 

by John Sturges. 

Monogram 

Replocing Edmond O'Brien, who bowed out because 

of a conflicting commitment, JOHN HODIAK was set 

to star in "Bottle Zone," World War II drama to 

be produced under the Allied Artists banner hy 

Walter Wonger. Lesley Selonder will direct. LINDA 

CHRISTIAN was set to stor with Hodiok. Handed a 

top spot was STEPHEN McNALLY. 

PHYLLIS COATES draws the femme lead in the 

new Whip Wilson stor ring western, "Hired Guns," 

which Thomas Corr directs for Producer Vincent M. 

Fennelly. Set for supporting roles were TOMMY FAR- 

RELL, HENRY ROWLAND and STANFORD JOLLEY. 

Tagged to star with Mark Stevens and Dorothy 

Malone in "Down Periscope" was Bill Williams. Lew 

Lenders will meg the Allied Artists opus for Producer 

Lindsley Porsons. 

STERLING HAYDEN will topline Producer Walter 

Wonger's "Kansas Pacific," historical railroad drama, 

which will be filmed in Cinecolor for Allied Artists 

release. 

PHYLLIS COATES has the femme lead opposite 

Johnny Mack Brown in "Guns Along the Border," 

sagebrusher being produced 

megged by Lewis Collins. 

by Vincent Fennelly ond 

Paramount 

Comedian CHESTER CLUTE was inked for the cost 

of "Scared Stiff," the current Dean Mart in- Jerry 

Lewis topliner, being produced 

megged by George Marshall. 

by Hoi Wall is and 

EDDIE ALBERT is en route to Italy for a top role 

with Gregory Peck and Audrey Hepburn in Producer- 

Director William Wyler's "Roman Holidoy." 

RKO Radio 

The stars of "Split Second," suspense drama which 

Edmund Grainger is producing, will be JANE RUSSELL 

and VICTOR MATURE. 

Set for the mole leads in "The Difference," a 

Filmokers production, were FRANK LOVEJOY, ED- 

MOND O'BRIEN and WILLIAM TALMAN. The action 

melodroma will be produced by Collier Young, 

ROBERT MITCHUM was set to star with Jean 

Simmons in "Murder," for which MONA FREEMAN 

also was booked for a top role. The mystery drama 

will be produced by Robert Sparks. 

British stage and screen actor TORIN THATCHER 

was cost as Buccaneer Henry Morgan in "Blockbeord 

the Pirate." 

Republic 

Added to the cast of "Fair Wind to Java," starring 

Fred MocMurray and Vera Ralston, were JOHN RUS- 

SELL and VICTOR McLAGLEN. The maritime adventure 

drama will be produced and directed in Trucolor 

by Joseph Kone. ROBERT DOUGLAS will portray the 

heovy. 

EVE ARDEN ond WILLIAM DEMAREST will lend 

comedy support to "The Lady Wonts Mink." Producer- 

Director William A. Setter inked HOPE EMERSON for 

a charocter lead in the Trucolor comedy starring 

Ruth Hussey and Dennis O'Keefe. 


CORINNE CALVET and PENNY EDWARDS snagged 

the top femme roles opposite Rory Calhoun and 

Cameron Mitchell in Producer Andre Hakim's upcoming 

Technicolor western, "Powder River," to be directed 

by Louis King. 

Universal-International 

Assigned a feotured role in Producer Aaron Rosenberg's 

Technicolor western, "Roughshod," was MARY 

CASTLE, new controctee. With Nothon Juron megging, 

the film stars Audie Murphy and Susan Cabot. 

Set for o top character role in "Desert Legion," 

Technicolor action dromo starring Alan Lodd and 

Arlene Dahl, was AKIM TAMIROFF. The French 

Foreign Legion story is being produced by Ted Richmond 

and megged by Joseph Pevney. 

Cast OS o tedskin in "Seminole," the Technicolor 

western stornng Rock Hudson and Borboro Hole, wos 

HUGH O'BRIAN. Budd Boetficher directs the Howard 

Christie production. 

CAROLE MATHEWS was togged for a featured 

port in the Don Doiley storrer, "The Great Companions," 

which is being produced in Technicolor by Albert 

J. Cohen, with Douglas Sirk os the megophonist. 

A character role in "Mississippi Gambler" wos 

handed PAUL CAVANAGH. The Ted Richmond production, 

which Rudolph Mote is directing, stars 

1 yrone Power. 

Warners 

After nearly four years with the studio, actor 

DAVID BRIAN asked for and received a release 

from the balance of his term ticket. He plans to freelonce 

in films and TV and on the stage. 

Handed choracter roles in "Big Jim McLoin" were 

SARAH PADDEN and PAUL HURST. The outdoor 

action dromo, being directed by Edword Ludwig, stors 

John Wayne, who also produces with Robert Fellows. 

Next starring assignment for DENNIS MORGAN is 

"Cottle Town," upcoming western to be produced 

by Bryan Foy. 

VIRGINIA GIBSON and SHELDON LEONARD were 

cost in "Stop, You're Killing Me," the gangster comedy 

which Roy Del Ruth will direct. Topliners in the 

Louis F. Edelmon production ore Broderick Crowford 

ond Claire Trevor. Cast in the film was HENRY 

MORGAN. 

Scripters 

Columbia 

"El Alamein," a story of the North African campaign 

in World Wor II, is being developed by HER- 

BERT PURDUM for the Robert Cohn production unit. 

Paramount 

Producer Not Holt's Technicolor western, "Pony 

Express," is being given a final polish by CHARLES 

MARQUIS WARREN. 

RKO Radio 

HARRY BROWN Is doing o polish job on Producer 

Edmund Grainger's "Split Second." 


Screen treatment of "Solstice," a western novelette 

by Jock Schoeffer, is being penned by JESSE L. 

LASKY JR. 

"The Number," a play by Arthur P. Corter, is 

being screentreoted by HERMAN MANKIEWICZ. It 

will star Shelley Winters and Richard Widmork as a 

Jules Schermer production. 

Warners 

"Cattle Town," upcoming Dennis Morgan storrer, 

is being penned by TOM BLACKBURN for Producer 

Bryan Foy. 

Producer Milton Sperling of United States Pictures 

signed WALTER NEWMAN to develop "Paris After 

Dark," o Technicolor musical, from on original idea 

by Sperling. He plans to moke it this year, with 

portions to be shot in the French capital this foil. 

Story Buys 

Columbia 

"Wood Hawk," o historical western by Leo Katcher, 

was added to the studio's production slate for filming 

later this year. The yorn concerns the early 

history of the army medical corps. 

Technically 

HAL MOHR will 

Wedding." 

Independent 

Producer Aubrey Schenck added "The Lion ond 

the Fox," an outdoor action drama by Thomas Mc- 

Gowon and Len Simpson, to his upcoming slate. 

Metro 

"Snips and Snails," a romantic comedy by Louise 

Baker which is to be serialized in the Ladies' Home 

Journal, was purchased and handed to Sidney Franklin 

to produce. 

Paramount 

Screen rights were acquired to "Lo Cuisine des 

Anges," a French comedy by Albert Husson, currently 

playing on the Parisian stage. Locoled on 

Devil's Island, the opus deals with three convicts 

who act as the guardian angels of a beautiful girl. 

Columbia 

photograph "The 

Monogram 

Member of 

the 

Metro 

Crew ossembled for "Sombrero" includes ARVID 

GRIFFIN OS ossistont director and DANIEL CATHCART 

OS ort director. 

Named unit manager on "Riptide" wos DAVE 

FRIEDMAN. 

HUGH BOSWELL was set as unit monoger and 

JACK GREENWOOD as assistant director on "My 

Mother and Mr. McChesney." 

LEO VASIAN is the art director and SID SIDMAN 

the assistant director on "A Steak for Connie." 

"Bottle Zone" is being photogrophed by ERNEST 

. 


I 

"The 

, 

OBZINA 

MILLER, with other crew members inciudtng HENRY 

HARTMAN, assistant director; DAVID MILTON, ort 

director, and LEON CHARLES, dialog director. 

Crew assembled for "Hired Guns" includes MEL 

SHYER, assistont director; ERNEST MILLER, cameraman, 

and STANLEY PRICE, dialog director. 

RKO Radio 

HARRY WILD IS photographing "The Murder," 

with FRED FLECK as assistant director and CARROLL 

CLARK as art director. 

Set as technical adviser on Producer Edmund 

Grainger's "Blackboard the Pirate" wos COMM. K. 

D. JAIN MURRAY, retired British novo! officer. 

Republic 

Lady Wonts Mink" is being photographed by 

! REGGIE LANNING, with LEE LUKATHER as ossistont 

director, ROY WADE as unit manager and MARTIN 

as art director. 

Warners 

SHERRY SHOURDS will be the unit monoger on 

Transotlantic Productions' "I Confess." 

Title 

Changes 

Columbia 

"The Dirty Dozen" to EIGHT IRON MEN. 

Independent 

"Lions of Gulu" {Arch Oboler Production) to 

BWAANA DEVIL. 

Metro 

"Mister Congressrrân " to WASHINGTON STORY. 

RKO Radio 

"The Cook Story" (Filmokcrs) to THE DIFFERENCE. 

Republic 

"Minnesota" to WOMAN IN THE WILDERNESS. 


"Treasure of the Golden Condor" to THE GOLDEN 

CONDOR. 

"Big Man" to TOP MAN. 

Pakistan Envoy and Party 

Guests of Frank Freeman 

HOLLYWOOD—Major studio executives 

and stars were among those in attendance 

when Y. Prank Freeman, Paramount vicepresident 

and chairman of the board of the 

Ass'n of Motion Picture Producers, hosted 

Pakistan's envoy to the U.S., His Excellency 

Mohammed Ali, at a luncheon Tuesday (17">. 

The ambassador's party included Begum Mohammed 

Ali. their two sons and Lauri Shaffi, 

Pakistan consul-general in New York: 

Suyud Ahmad, press attache at the Pakistan 

embassy in Washington: Jessie McKenzie, 

secretary to the diplomat: and E. Prances 

Stockman, executive assistant to the Pakistan 

consul-general in San Pi-ancisco. 

Ambassador Ali praised U.S.-made motion 

pictures as a "major factor in helping 

to maintain freedom throughout most of 

the world," and presented a scroll honoring 

American films to Freeman, who accepted 

on behalf of the industry. 

Stage Fund-Raising Ball 

HOLL"X^WOOD — Tunesmith Jimmy Mc- 

Hugh's polio foundation staged a "Tin Pan 

Alley" fund-raising ball Friday (20) at the 

Bel-Air Bay club, the proceeds from which 

were earmarked for the purchase of more 

respirators for the Los Angeles county hospital. 

Actress-singer Constance Moore was 

the mistress of ceremonies. 

Publicists Pick Thomas 

HOLLYWOOI>—Succeeding Kenneth Carter, 

Danny Thomas was named president of 

the Publicists Guild for the coming year. The 

voting, by mail ballot, also found Roy Craft 

elected vice-president, with Homer Davies going 

in as treasurer and Patricia McDermott 

Barnes as secretary. 

EORGE LAIT'S Columbia cumpaiiologists 

ballyhooed the deal a.s "a precedent-shattering 

contract— the first 

III 

ever .signed between a national advertiser 

and major Hollywood studio for the production 

of motion pictures specifically for television—was 

announced ... by the Ford Motor 

Co. and Columbia Pictures." 

Here, for once, was a bit of blurbery that 

measured up to its superlative claims. Coluipbia's 

commitment, and the studio's forthright 

announcement thereof, was not only 

"precedent-shattering" on .several counts 

but it is freighted with significances, the development 

of which ea.sily could precipitate 

vast changes on the Hollywood .scene as 

concerns the making of motion pictures, 

principally for telecasting and. ultimately, 

for theatrical consumption. 

The pact, arranged through the J. Walter 

Thompson advertising agency, calls for the 

immediate launching of production of 39 

half-hour plays, which will be telecast on a 

weekly basis, beginning next fall, over NBC's 

video outlets. According to Lait's communique, 

the films will employ established thespians, 

directors and writers, and a Columbia 

spokesman sub.sequently amplified upon the 

original disclosure of the TV venture by pointing 

out that the film company is leasing, not 

selling, the subjects to Ford. Hence the rights 

thereto will revert to Columbia after the 

original agreement expires, and the studio 

can then negotiate new video deals for the 

series. 

That Columbia has its toe in the television 

door was no revelation. In broadca-sting the 

deal with Ford, the studio declared that "the 

plays are to be made by Columbia's television 

subsidiary. Screen Gems, Inc will be 

produced by Jules Bricken of Screen Gems, 

and will be filmed at Columbia's studio in 

Hollywood." 

There are several other companies 

notably Universal-International. Republic. 

Monogram and Lippert—whose plans for video 

production have been comparably publicized. 

In most ca.ses, however, such disclosures have 

been somewhat on the ambiguous or hushhush 

side, with accent on the angle that 

video activities would be carried forward by 

subsidiary organizations and would be completely 

divorced from the studios' manufacture 

of celluloid for established distribution. 

At the same time, the film capital has been 

loaded to the gunwales with rumors that 

every other studio has perfected plans for 

similar procedure when their respective 

brass hats decided the time is propitious. 

All in all, it's been pretty much an effort— 

and a ludicrously transparent one— to tote 

water on both hips with a minimum of antagonizing 

of those elements in the exhibition 

field to whom television is still an unmentionable, 

red-flag word. 

The Columbia announcement is the first to 

come from a major filmmaker which .so unequivocably 

tied in TV plans with the studio 

itself. Resultantly it is praiseworthy for its 

honest approEich. 

To those scores of small independent companies 

that have, during the past few years. 

.sprung Into being for the sole purjxjse of producing 

films for exclusive utilization by video, 

to the men who organized these outfits, and 

to their employes—most of whom were at one 

time on Hollywood studio payrolls, some In 

top-bracket Jobs—news of the Ford-Columbia 

deal should give pau.se for thought. It could 

well be the first bell In the death toll of such 

organizations. 

If the big national merchandl.sers and their 

respective advertising agencies find that they 

can purcha.se their television subjects from 

major studios—with all of their superior 

physical facilities; their established and 

vastly larger personnel, technical, creative 

and thesplan—at the same, or lower, costs as 

from the small, newcomer independents, it 

seems inescapably obvious that the majors 

will be given preference. And It ap|i>ears 

equally apparent that those majors, because 

of their fixed overhead operating expenses, 

many of which must be met whether the studio 

is working to capacity or not, should be 

able to undersell the little outfits. 

Should the manufacture of advertisingsponsored 

television films find its way largely 

into the hands of the major studios, it might 

be beneficial to those who exhibit motion pictures 

in theatres. If a sizable portion of the 

above-mentioned, established overhead could 

be absorbed by video production, the majors 

would be in a position to make their longer 

and better features for theatrical distribution 

on lower budgets—without sacrifice of quality—and 

with resultant reduction of film 

rentals. 

Indeed, then, the Ford-Columbia deal is 

"precedent-shattering." To whom the new 

precedents will prove meat and to whom 

poison, the next year should reveal. 

KING OF BEASTS DEPARTMENT 

(Cinemania Division) 

Warners had its "The Lion and the Horse," 

RKO Radio readying for relea.se the Gabriel 

Pascal production of George Bernard Shaw's 

"Androcles and the Lion," and "The Lion 

and the Fox" is being planned as an independent 

venture by .Aubrey Schonck. 

Despite which valiant try, the wolves will 

continue to get top billing in Hollywood. 

Casting notes: Sterling Hayden. who recently 

was a-ssociated in the building of "The 

Denver & Rio Grande" for Nat Holt, was 

signed to build "Kansas Pacific" for Allied 

Artists. 

Suggested theme song for Hayden: "I've 

Been Working on the Railroad." 

"GOETZ WILL ENTER 

FINANCING BUSINESS" 

—Tradepaper Headline. 

Them who has, Goetz. 

Max Steiner is WTiting the musical score 

for Warners' "Springfield Rifle." 

He should get a bang out of that. 


âttcUm ê^K^ 

By JOHN SULLIVAN 

A MERICAN PRODUCERS making 

historical 

subjects in Britain usually invite the 

wrath of the critics. More often than not 

the dialog Is full of Americanisms that cause 

the press and public alike to writhe in their 

seats with embarrassment. 

It is a pleasure, therefore, to record that 

the popular newspapers are in agreement 

that MGM has produced a very fine film in 

their version of Sir Walter Scott's novel 

"Ivanhoe." which was produced at its Elstree 

studios and shown at a royal premiere last 

week at the Empire Theatre in the presence 

of the Duke of Edinburgh. 

Reg Whitley of the Daily Mirror carries 

the headline "Great Scott—what a thrill" 

and goes on to say "What a surprise! The 

new Anglo-American production Tvanhoe,' 

which I expected to be a travesty of a picture, 

turns out to be in the 'Quo Vadis' cla.ss 

for spectacle and way above it for acting. 

In fact, this blend of hokum and history, 

based on the Scott novel, is the finest color 

costume film to come out of any British—or 

Hollywood—studio. Which is a fine tribute 

to the Elstree technicians who shot this 

film in the worst possible weather." 

The Daily Express, which is not noticeably 

kind to films as a rule, titled David Lewin's 

review "Ivanhokum? But it's fun" and 

Lewin's opening paragraphs began: 

"The Duke of Edinburgh spent last evening 

at the pictures. If he enjoyed the film 

as much as I did he would have given an 

enthusiastic account when he returned to the 

queen at the palace. 'Ivanhoe,' the film he 

saw at its world premiere, is a glorious colored 

slice of English knighthood and chivalry 

—bound together by a director who knows 

every trick. 

"It seems that MGM has a big winner and 

with the sendoff of good notices and, more 

particularly, a royal premiere, a picture which 

will do the industry a power of good." 

IT WAS A GOOD WEEK for new films as 

another opened its run at the Carlton on 

the same day as "Ivanhoe." This was Korda's 

new offering, "Who Goes There," which was 

produced and directed by Anthony Klmmins 

from John Dighton's play of the same name. 

The stars are Valerie Hobson, Nigel Patrick 

and Peggy Cummins and the feature players 

include A. E. Matthews and George Cole. 

"Who Goes There" also has a royal flavor 

since it is set in one of the "grace and favor" 

houses in the courtyard of St. James Palace. 

These houses are owned by the queen and 

Tenf 2b Golf Tourney 

Friday at Los Angeles 

Los Angeles—The third annual dinner 

will be staged Thursday (26) by Variety 

Tent 25 of Southern California at the 

Ambassador hotel, with O. N. Srere in 

charge of arrangements. Preceding the 

dinner Lloyd Ownbey, vice-president of 

National Theatre Supply, will be host at 

a cocktail party. On the following day 

Tent 25's annual golf tournament will 

take place at the Lakeside Country club. 

given by her, rent free, to generals, diplomats 

and others who have been of service to the 

throne and who are still employed in one 

or other of the heraldic offices. The brigade 

of guards Ls charged with the duty of providing 

sentries for the palace and the changing 

of the guard is one of the sights of London. 

In "Who Goes There" a young guardsman 

(Cole) is on duty outside the house of General 

Sir Hubert Cornwall (Matthews), a retired 

general who is the assistant gold stick in 

her majesty's household. His fiancee comes 

over from Ireland to plead with him when he 

breaks off their engagement and sprains her 

ankle when chasing him up and down his 

beat. Knowing the house is empty the guardsman 

takes her in through the lobby door and 

props her into a chair. Since this is a farce, 

what more natural thing could happen than 

that the son of the general comes home unexpectedly 

and finds her there and falls in 

love with her? And what more natural, too, 

than that the guardsman has broken off his 

engagement because he has fallen hopelessly 

in love with the general's daughter who is, 

in turn, engaged to the guardsman's command 

officer? 

A light piece, obviously, but one of the funniest 

films seen in this country for years. 

Its stage origin is obvious throughout but the 

dialog is witty, crisp and to the point. It is 

distinguished by some brilliant light comedy 

acting from Patrick, Miss Hobson and Matthews 

and a delightful performance as the 

Irish chambermaid by Miss Cummings. It 

pokes gentle fun at the brigade of guards, 

but wisely includes a great deal of the 

pageantry surrounding the palace. This one 

is a winner for England and a certain bet 

for the better class houses in the U.S. 

* * * 

JACK L. WARNER, vice-president of Warner 

Bros., was honored last week by a complimentary 

lunch at the Dorchester hotel 

which was organized by the British Film Producers 

Ass'n as a tribute to a man they consider 

one of the great pioneers of the film 

production industry. Although organized by 

the producers, the lunch was attended by 

representatives of every branch of the industry, 

exhibitors, distributors and officials 

from the many government departments 

which have dealings with the industry. 

Major R. P. Baker of Ealing Studios, the 

BFPA president, introduced Warner in a 

jocular speech. Mentioning that, among 

other distinguished guests, there were representatives 

present of the Bank of England 

and the Bank of America he claimed that it 

was fitting that these gentlemen of finance 

were present since Warner and his company 

were "the inventors of the overdraft in the 

film industry." 

In his response to the toast, Warner recalled 

his earliest visit to England. "Twentyfive 

years ago," he said, "we were engaged on 

a dubious experiment which was doomed to 

less than 90 days of existence, even if we 

could make it work. So said the wise men. A 

year later we introduced the public to sound 

from the screen and the wise men gave Warner 

Bros, and Vitaphone very little time. 

Fortunately for all of us, they were wrong, 

just as wrong as those who today relax their 

DUKE ATTENDS PREMIERE — Top 

photo shows the Duke of Edinburgh 

shaking hands with Sam Eckman, managing 

director of England, at the world 

premiere of "Ivanhoe" at the Empire 

Theatre in London. On the right is Dave 

Griffiths, chief barker of the Variety 

Club of Great Britain, Tent 36. The 

crowd outside of the theatre is pictured 

in the bottom photo. 

efforts and resign themselves to defeatism 

and fear of experiment. 

"I remember very well the enthusiasm generated 

here in London in February 1928 when 

my brother and I brought over 'The Jazz 

Singer.' We staged our presentation at the 

London Hippodrome. It was a smashing success, 

and a revolution in the art of presenting 

motion pictures was accomplished. If anything, 

your industry here gave us more encouragement 

than our own. We learned then 

that our future was tied up with you who 

had given us the encouragement to go on." 

It was after that experience, Warner went 

on, that his company decided to become affiliated 

with the Associated British Kcture Corp. 

and that association has continued ever since. 

The primary object of his present visit was 

to inaugurate preparation for several more 

films to be made at ABPC's Elstree studios. 

The first of these, "The Master of Ballantrae," 

was to start almost immediately with 

Errol Flynn in the title role and the second, 

"His Majesty O'Keefe," would go into production 

in July. 

Fishes Regain Clovis Ownership 

SAN FRANCISCO—Mr. and Mrs. Bradley 

Fish, former owners of the Clovis Theatre, 

Clovis, have regained ownership of the 

house. Barney Gurnette sold the Clovis to 

the Fishes for an undisclosed sum. J. D. 

Arakelian, local theatre broker, handled the 

transaction. 

50 BOXOFFICE June 21. 1952

U-L Press to Alaska 

For 'World' Premiere 

HOLLYWOOD—Not since the days of 

World War II has so extensive a premiere 

junket Involving members of the armed 

forces been undertaken as the Universalsponsored 

trek to Alaska and the Aleutians 

on behalf of "The World in His Arms." Two 

military transports carried newspaper and 

magazine writers, stars and featured players 

and military brass from here to the northern 

outpost to participate in the picture's world 

premiere Thursday (19i at the Elmendorf 

air force base, near Anchorage, and the civilian 

debut of the Gregory Peck-Ann Blyth 

starrer the following day in Anchorage. 

Subsequently the Technicolor adventureromance 

was slated for screenings at eight 

other military installations in the Alaskan- 

Aleutian territory. Miss Blyth headed a 

troupe of personalities which was to present 

hour-long stage shows in connection with each 

of the showings. 

Placed in charge of the junket were Col. 

Joseph F. Goetz, chief of the armed forces 

professional entertainment branch of the adjutant-general's 

office, and Lieut. -Comdr. 

Duane Duke, navy. U-I recruited press representatives 

from such major cities as New 

York, Dallas, Denver, Detroit. Houston, Los 

Angeles, Milwaukee, Minneapolis, Philadelphia, 

Pitt-sburgh, Salt Lake City, Seattle, Toledo 

and Vancouver, as well as newsmen attached 

to radio networks, the wire services 

and national magazines. 

Most of the correspondents will return here 

Sunday (29), but the players will stop off in 

Seattle. Portland and San Francisco to ballyhoo 

openings of "Arms" in those cities on 

July 1, 2 and 4, respectively. 

* * * 

Exploitation on a gargantuan scale is being 

mapped by Warners for its upcoming world 

premiere, early next month, of "The Story 

of Will Rogers" at the Warner Beverly Theatre 

in Beverly Hills. One eye-catching display 

will be a 50-foot figure of Will Rogers 

jr., who portrays his famous father in the 

Technicolor feature, and which cutout will 

adorn the showcase during the picture's run. 

Produced by Robert Arthur and dii-ected by 

Michael Curtiz, 

stars 

Jane Wyman. 

* « « 

the biographical subject also 

With proceeds going into the coffers of the 

School for Nursery Years, "Navajo," the semidocumentary 

subject produced by Hall Bartlett 

and being released by Lippert Pictures, 

was to be given a benefit showing Saturday 

(21) at the Carthay Circle Theatre. Bartlett 

was slated to make a stage appearance. 

« • • 

With film leaders, civic and business leaders 

among the first-nighters. Warners' "The 

Story of Will Rogers" has been set for its 

world premiere at the Warner Beverly Hills 

Theatre in July. Directed by Michael Curtiz 

and produced by Robert Arthur, the biographical 

subject has Will Rogers jr. portraying 

his famous father. It Is in Technicolor. 

* • « 

"Faithful City," first Engli.sh-language feature 

to be produced entirely in Israel, was 

given its western premiere Thursday (19i 

at the Esquire Theatre. Attending the debut 

of the RKO release were Josef Leytes, who 

produced and directed, and Dina Peskin and 

Didi Ramati, w'ho have two of the top roles. 

West: Here for studio conferences with 

Walt DLsney and other members of his we.st 

coast staff are eastern executives of the organization 

including Leo P. Samuels. Irving 

H. Ludwig and Charles Levy, of the Disney 

distribution department; Frank Walkhelm, 

eastern general counsel; and Vincent Jefferds, 

Chester Feitel and Lou Lipsi, all of 

Disney's New York office. 

• • • 

West: Barney Bri-skin, vice-president and 

general manager of Sol Lesser Productions, 

was due in after a two-month vacation trip 

to Europe and England. 

• • • 

West: Arthur Freed, MGM producer, was 

back at his studio desk after a five-week 

stay in London and Paris, arranging for 

overseas filming of two upcoming musicals. 

He was accompanied by Johnny Green, the 

studio's musical director. 

* * * 

West: Darryl P. Zanuck, 20th Century-Fox 

vice-president in charge of production, returned 

to his studio tasks after a six-week 

business-vacation trip to Europe. Upon his 

arrival here. Zanuck reiterated his recent 

statements in New York concerning the company's 

picture-making plans for the future, 

which emphasized concentration upon "major 

subjects" and the elimination of lowbudget 

product. 

* * * 

West: Joseph Hazen, partner of Hal Wallis 

in the independent production unit which 

releases through Paramount, checked in 

from New York for conferences with Wallis. 

• * • 

West: Robert L. Lippert, president of Lippert 

Pictures, flew in from Dallas, where he 

attended the recent Texas COMPO parleys. 

* « * 

West : Samuel Goldwyn and his wife started 

a two-week vacation in Hawaii. 

* * • 

West: Arthur Hornblow jr., MGM producer, 

returned by air from a three-week 

stay in New York, scouting locations for his 

next assignment. 

• • * 

West: Al Horwits, U-I studio publicity director, 

returned from a two-week business 

trek to New York, where he huddled with 

home office executives on campaigns being 

drafted for forthcoming releases. 

Los Angeles Row Club 

Elects Stan Lefcourt 

LOS ANGELES—First permanent officers 

and committee chairmen have been elected by 

the Filmrow club, with Stan Lefcourt, United 

Artists sales manager, named to the presidency. 

Others selected: Izzy Berman, Eiastland 

circuit, and Cliff Harris. Monogram 

salesman, vice-presidents; Sol Mahler. Vinnicof 

circuit, executive secretary: Milt Frankel. 

Warner booker, treasurer; Fred Greenberg. 

Warner manager, chairman of the welfare 

committee; Iris Ro.ss, MGM clerk, public relations, 

and Bill Evidon, Columbia office 

manager, sergeant at arms. 

Liberty Story Rights 

Acquired ior Video 

HOLL'V'WOOl>-Itt preMiitUiK what l.s probably 

the largest accumulation of story material 

yet to be corralled by the plot-hungry 

video market, rights to all material published 

In Liberty magazine from 1924 to 1950 have 

been acquired by Motion Pictures for Television, 

whose west coast repre.sentatlve Is 

Lew Kerner. The properties, including .short 

stories, articles and .serials, will be made 

available for sale or license, Individually or 

In quantity, for reprint, theatrical film production 

and/or TV. 

• • • 

Gene Autry's Flying A Productloas began 

filming Monday (16), on location at Pioneertown, 

four more half-hour video westerns 

starring Autry and being produced and directed, 

respectively, by Lou Gray and George 

Archainbaud. In consecutive shooting order, 

the titles are "Ghost Mountain," "Dry Gulch 

at Devil's Elbow," "Hold Up" and "Hoodoo 

Canyon." 

• • • 

West coast headquarters are being established 

at RKO Pathe studios in Culver City 

for Major Television Productions, Inc., the 

TV unit controlled by Sol Le.sser and headed 

by Irving Le.s.ser and Seymour Poe, hLs executive 

aides. Here to open the offices is Maurie 

Gresham, the video firm's general manager, 

who will also set up regional sales branches 

in Chicago and Atlanta. 

• • • 

Already active in the theatrical film field 

through his independent unit, Fidelity Pictures, 

Howard WeLsch is branching out into 

video on a large scale through the acquisition 

of TV rights to some 8,000 articles and 

short stories by the late Damon Runyon. 

From them Welsch plans an initial .series of 

39 half-hour subjects, "The Damon Runyon 

Playhouse," on which camera work is slated 

to begin in August. 

Under terms of the deal, made through the 

William Morris agency, that organization has 

agreed to supply stars and featured players 

whose studio contracts do not forbid TV appearances. 

Persistency Gets Theatres 

Lower Newspaper Ad Rate 

SAN MATEO, CALIF.—The theatre advertising 

rate in the San Mateo Times has been 

lowered due to the persistent demands of Hal 

Neides, purchasing agent for the Blumenfeld 

Theatres. His efforts resulted in the rate 

being changed from the amusement classification 

to retail display. 

About a year ago when Neides received no- 

of a third increase for amusement adver- 

tice 

tising in the Times he requested a change to 

the retail classification. After several attempts 

via letters and personal calls, Neides 

finally wrote directly to the president and 

publisher, who answered that he wanted to 

work with Neides and the film industry as 

much as possible. As a result, theatre advertising 

was removed from the special amusement 

cla.ssification and placed in the retail 

display category. 

Neides backed up his arguments to the 

Times with clippings from BOXOFFICE to 

show what is being done in other communities 

In the way of cooperation between the 

theatres and the local newspapers. 

: BOXOFFICE :: June 21, 1952 51

. . Universal 

. . Oscar 

SEATTLE 

pd Johnson is completing a 600-car drlve-in 

in Spokane, slated to open June 25. National 

Theatre Supply Is InstallinR the equipment 

. . . Elderly dads got a breaic Father's 

day when all Evergreen theatres offered free 

admission to all fathers over 60 years of age 

. . Miriam Dickey of the Lsithrop circuit 

has returned to Alaska. 

. . Capt. Robert Ander- 

Ed Cniea, Monogram manager, reported 

good business for "Wild Stallion," playing 

at the Coliseum here, and in Spokane, where 

it was held over for a second week at the 

Granada . . . Sam Siegel. Columbia exploiteer, 

returned from a tour of Montana with 

the stars of "Montana Territory" . . . Jack 

Engerman, Lippert manager, was back in 

town after a conference in San Prartcisco 

with Robert Lippert . 

SPtCiM|RAIlER$lFllMACK 

iQUALITY&QUKK 

Yov can otwayi r«ly on Fllmack 

to put 'r«el' Showmanship opp*al 

In your Spoclal Trallors.^ 

CHICAGO, 1327 S. Wabash • NEW YORK. 630 NinthA* 

ARIZONA DRIVE-IN 

COMPLETELY MODERN, finest 

new 

equipment, concessions. 

Controls trade center for 35,000 people. 

Nearest drive-in 125 miles. No TV. 

$30,000 profit 1952 readily shown. 

More if worked. 

Includes 20 acres; $92,500. $50,000 

down, bolance 5 years, 5 per cent. 

No agents, "prospectors." 

BOXOFFICE, 4761 

825 Von Brunt Blvd., Kansas City, Mo. 

son of the air force, former city manager of 

John Hamrick's Portland theatres, visited 

friends here. He is stationed in Alaska. 

Bob Walker. Monogram salesman, was in 

the Yakima valley . . . Mike Powers, eastern 

Washington salesman for 20th-Fox, was in 

from Spokane ... A new employe at Columbia 

i.s Beverly Gracy. who will be secretary 

to Manager Neil Walton . Chiniquy, 

manager of the local National Theatre 

Supply office, attended the managers meeting 

in New York publicist Lou 

. 

Greenspan was here ai-ranging for the world 

premiere of "World in His Arms" at the 

Orpheum July 1. 

The Row vacation list grows with more and 

more workers heading south and east, or 

just staying home. Those now on vacation 

include Bliss Stansbury, Republic cashier; 

Sally Wyatt, Universal inspector; Butch 

Leonard, UPA salesman, to Reno and Las 

Vegas; Ruth Studdert, booker and stenographer 

at Paramount to Los Angeles; Buddy 

Shadoan, picture reporter at Paramount; 

Helen Reynolds, secretary at Saffle's Theatre 

Service; Gus Gustafson, Monogram shipper; 

Hai-ry Lewis, Lippert salesman off to L. A.; 

Hal Boehme. salesman for Favorite Films of 

California, to Montana; Chris Paulson, 

Alaska theatre owner, off to Denmark with 

his family for a two month trip. 

Back from vacations were D. O. Selby, 

B. F, Sheared Co.; Sarah Eldredge and Erna 

Masterson, U-I, and Glen Haviland, salesman 

for 20th-Fox. 

On the Row were Howard McGhee, Midstate 

Amusement, Walla Walla; Mike Barovic, 

Puyallup and Sumner; Walter Coy, White 

Center; Corbin Ball, John Lee Theatres; 

Eddie Snow, Mount Vernon; Keith Beckwith. 

North Bend; Ernie Thompson, Port 

Townsend; Gus Graff, Shelton, and Junior 

Mercy, Yakima. 

Improves Alaska Projection 

PETERSBURG, ALASKA—Manager James 

O'Hare of the Coliseum Theatre has installed 

new projection equipment and a 

beaded screen. 

LOS ANGELES 

TXrith Columbia's Around the World sales 

drive drawing to its conclusion (June 26) 

Wayne Ball, local manager, was clinging to 

first place among branch personnel, while 

the exchange itself was In second spot just 

behind Dallas. Wayne already is looking 

forward to the trip to Rome which will be 

the grand ' prize for the winning manager, 

while the exchange staff will share in a bonus 

award . . . Lloyd Ownbey, National Theatre 

Supply vice-president and western divi.sion 

chief, left for New York to attend a division 

managers meeting. 

. . . 

Sam Berger of the Berger Electric Co. was 

married in Chicago Tuesday (10) to the former 

Dorothy Martin. They're setting up 

housekeeping here . . . Jack Katz is the 

new booker at United Artists, succeeding Phil 

Mr. and Mrs. John 

Fineberg, resigned . . . 

Lawrence, of the Lawrence Amusement Co., 

an independent exchange in Nashville, visited 

Dan Sonney of the Sonney Amusement Co. 

Floyd Lewis, independent distributor, 

appointed Pat O'Sullivan to handle a midnight 

horror stage show unit. 

On vacation were Ben Sachey, Columbia 

booker; Art Sanborn jr., El Monte Theatre, 

lolling on the sands at Laguna Beach; and 

Charlene Parham, Warner cashier . . . Meantime 

the holiday was over for Marty Solomon, 

Monogram sales manager; Jack Beatie, 

Wai-ner shipping clerk, who vacationed in 

New York, 

the PBX 

and 

in the 

Marge 

Warner 

Scott, 

office 

who operates 

. . . George 

• 

A. Smith, Paramount's western division manager, 

headed for Salt Lake City for huddles 

with Frank H. Smith, branch chief there. 

Returning from Detroit, where he checked 

over his business interests in that city, was 

Alex Schreiber, owner of the Paradise Theatre 

in Westchester . . . Booking-buying 

visitors included Moses Hernandez, Royal 

Theatre, Guadalupe; Bob Dunnegan, up from 

Blythe; and George Diamos II, of the Diamos 

circuit in Tucson. 

. . . 

Mrs. Bill Wall, wife of the 20th-Fox salesman, 

and her mother (who is 79) — planed 

out for Europe on a two-week holiday 

Al Boodman, Columbia salesman, checked in 

from a swing around the San Diego-Imperial 

Valley territory . . . Herb Turpie, Manley 

western chief, headed for Albuquerque and 

Santa Fe. In the latter he was to attend 

the 

New Mexico Theatre Owners Ass'n convention. 

Turpie will meet B. J. McKenna, 

Manley general manager, and Ardie Beery, 

Rocky Mountain district head, in Santa Fe. 

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From down Arizona way comes word that 

J. W. Barton has sold his Senator Drive-In 

in Prescott to W. L. Weir, formerly of Victoria, 

B. C. Barton, who built the ozoner 

two years ago, is going into the air conditioning 

and refrigeration business. It is 

Weir's first ventiu'e into exhibition. 

William Pawley Dies, 47 

NEW YORK—Body of William Pawley, 47, 

who played supporting roles in more than a 

hundred pictures, was flown June 17 to Kansas 

City, Mo., for burial. Pawley died June 15 

at the Jane West hotel. West street. His last 

recorded screen part was in "Time to Kill," 

1942. 

. 'lilt 


. . . Robert 

. . . Don 

. . Exhibitors 

'Beacon' Gives LA 130; 

'Suit' Holdover Good 

LOS ANGELES—Hot weathor whicli 

lured 

AngelenoK to beaches and mountains—or 

the comforts of their own bark yards— threw 

a crimp into first run takes, which were generally 

mild. Tlie only bright spots were a 

dualer, "Walk East on Beacon" and "Montana 

Territory," which finished a first week 

with 130 per cent, and the satisfying 125 per 

cent chalked up by "The Man in the White 

Suit" in its third stanza, 


Chinese, Los Angeles, Loyola, Uptown The 

African Queen (UA), Royal Jaurney (UA), 

2nd wk 75 

Downtown Paramount, Hawaii Walk Eost on 

Beacon (Col); Montana Territory (Col) 130 

Egyptian, State Skirts Ahoy! (M(jM) Glory 

Alley (MGM), 2nd wk 100 

Fine Arts The Man in the White Suit (U-l), 

3rd wk 125 

Four Star Encore tPara), 7thi wk 75 

Fox Wilstiire Ivory Hunter (U-l), advanced 

prices, 4th wk 60 

Globe, Ins, El Rey Odd Man Out (Realart); 

Black Narcissus (Realart), reissues 70 

Hollywood Paramount, United Artists, Ritz 

Scarlet Angel (U-l); Just Across the Street 

lU-l) 90 

Orpheum, Vogue 19 Elevodo Street (Para); 

Gold Raiders (UA) 85 

Pontages, Hillstreet Closh by Night (RKO); 

Leave It to the Morines (LP), 2nd wk 100 

Warners Downtown, Hollywood, Wiltern 

3 for Bedroom C (WB) 90 

'World,' 'Skirts' Holdovers 

Beat Seattle Newcomers 

SEATTLE—Tlie second week of "Strange 

World" was an exception to the generally 

low grosses last week. Its holdover merited 

140 per cent after its sensational 200 the 

week before. Another exception—the only 

other one—was the second stanza of "Skirts 

Ahoy!" and "When in Rome," which registered 

130 in Its holdover. 

Blue Mouse About Face (WB), 2nd wk 60 

Coliseum The Atomic City (Para); African 

Treasure (Mono) 90 

Fifth Avenue Walk East on Beacon (Col) 100 

Liberty The Girl in White (MGM) 90 

Music Box Strange World (UA), 2nd wk 140 

Music Hall Skirts Ahoy! (MGM); When in Rome 

(MGM), 2nd wk 1 30 

Orpheum Carson City (WB); The Lion and the 

Horse (WB) 80 

Poramount The Holf-Breed (RKO); The 

Gunman (Mono) 85 

'Skirts Ahoy!' Easy Winner 

At 180 in San Francisco 

SAN FRANCISCO—One at 180 per cent, 

three at 100 and the rest under average was 

the boxoffice pictiu-e last week. The big one 

was "Skirts Ahoy!" in its opening at Loew's 

Warfield. 

Fox I Dream of Jeanie (Rep); Bol Taborin 

(Rep) 80 

Golden Gote—Clash by Night (RKO), 2nd wk 100 

Loew's Warfield Skirts Ahoy! (MGM) 180 

Orpheum California Conquest (Col); Blockmailed 

(Bell) 100 

Paramount Red Mountoin (Para), 2nd wk 100 

St. Francis Walk East on Beacon (Col), 2nd wk. 90 

United Artists Without Warning (UA); Confidence 

Girl (UA) 95 

Unusual Hot Weather 

Hits Denver Business 

DENVER—Business was 'way off, unusual 

for this city, as the hottest weather of the 

year drove people to outdoor spots. 

Aladdin, Tabor, Webber Brave Worrior (Col); 

Thief of Damascus (Col) 1 00 

Denhom Anything Con Happen (Para) 90 

Denver, Esquire About Face (WB); Kansas 

Territory (Mono) 1 00 

Orpheum The Holf-Breed (RKO); Rood 

Agent (RKO) 70 

Paramount Bronco Buster (U-l); From Bowery 

to Broadwoy (5R) 100 

Vogue The Magnet (U-l) 80 

A RECORD HAUL—Sixteen (count 'cm) plump yellowtail comprised the catch 

when a party of Los Angeles Filmrow folk packed rod and reel and headed for Baja, 

California. Shown here with the evidence of their prowess, left to right: Daryll 

Johnson, operator of the Reseda Theatre in Reseda and the Strand in Ocean Beach; 

Mrs. Johnson: Mrs. Lloyd Ownbey, wife of the vice-president of National Theatre 

Supply; Mrs. Herb Turpie, whose husband is western division munageT for Manley; 

Turpie and Ownbey. 

DENVER 

Cteve Ward has resigned as salesman at 

Paramount, and he and several associates 

will build a drive-in near Silver City. N. M. 

Herrell, formerly on Filmrow 

here, now manager for United Films exchange 

in Kansas City, is vacationing here, 

in his home state . . . Tillie Chalk, office 

manager for Paramount, slipped and sustained 

a severe ankle sprain. 

George F. DemlK), vice-president of National 

Screen Service, stopped here for conferences 

with Jim Parsons, manager. Dembo 

was on his way to New York from the 

COMPO meeting in Dallas. Bernie Wolf, 

western division manager, was also in Denver 

following the TOA New Mexico convention 

in Santa Fe . . . Florence Colizzi, Monogram 

cashier, is vacationing in Glenwood Springs 

Hammer, Realart franchise owner, 

reports fine business on the reissues of 

"Fiankenstein" and "Dracula." 

Shirley Downing, Paramount ledger clerk, 

is vacationing in low-a and California . . . 

Neal Beezley. of the Midway. Burlington, 

and president of Allied Rocky Mountian Independent 

Theatres, has entered the speedboat 

field, and is entering various races . . . 

Don Zonuba has closed the Erie, Erie. Colo., 

because of poor business, thus leaving the 

town without a theatre. 

John jr., and Gene Roberts are managing 

the Valley Drive-In, Fort Morgan, for their 

father during their summer vacation. The 

father, John Roberts sr.. owns theatres at 

Fort Morgan and Brush . .seen 

on Filmrow' included John Murray, Springfield; 

C. E. McLaughlin. Las Animas; Mr. 

and Mi-s. Paul Heeny, Ki-errunling; Neal 

Beezley, Burlington; Fred Anderson, Eaton; 

Burl Lingle, Estancia, N. M.; Leonard Leigh, 

Socorro, N. M.; Paul F. Cory, Basin. Wyo.; 

Joe La Conte. Fort Collins; Glen B. Wittstruck, 

Meeker, and Ray Borcherdt, Nucla. 

F&M Suit Against UPT 

Dismissed by U.S. Court 

NEW YORK—The Fanchon & Marco triple 

damage antitrust suit against United Paramount 

Theatres over operation of the Paramount 

Hollywood Theatre has been dismissed 

by U.S. District Judge Vincent Leitiell. 

The court held that the Hollywood Theatre 

Corp. should not have been brought into the 

case as the move had not been approved by 

the board of directors. The court also ruled 

that the transfer of 400 shares of class B 

stock in Paramount Hollywood Theatre Corp. 

to United Paramount Theatres was in compliance 

with the antitrust decree. 

East: Herbert J. Yates, Republic president, 

left for New York on one of his periodic 

business trips. 

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Clarence 

. . Howaid 

. . Emil 

New Mexico to Tighten 

Front on Trade Problems 

SANTA FE—Exhibitors representing 115 

of the state's theati-es unified forces on trade 

matters at the annual convention of the New 

Mexico Theatre Owners here this week. In 

both trade practice problems and legislation, 

the theatremen are now ready to function on 

a united front basis, Tom Ribble, the new 

president, said. 

Trade practices came into the association 

discussions for the first time this year. Of 

immediate concern was the use of competitive 

bidding in Albuquerque, and the board of 

directors will act as a committee to examine 

bidding practices and determine what action, 

if any. is taken on the matter. 

Officers elected, in addition to Ribble, are 

Russell Hardwick. Clovis. first vice-president; 

Mrs. S. E. Allen. Lordsburg, second vice- 

SAN FRANCISCO 

producers Jules Levy and Arthur Gardner, 

here for the world premiere of their 

"Without Warning" at the United Artists 

Theatre, announced that San Francisco would 

be the shooting site of a picture to be filmed 

this summer from Leslie T. White's novel 

"Harness Bull." The picture will be made 

under the banner of Sequoia P>roductions, 

headed by Sol Lesser. "Harness Bull" is the 

story of a San Francisco police captain's 

dramatic capture of a bank robber and kidnaper. 

Richard Conte, who stars in "The Fighter," 

which opened at the United Artists June 12, 

appeared at the Youth Guidance center to 

dedicate a Jack London book shelf. He also 

made various radio and TV appearances. A 

special screening was held for the Mexican 

consul general and his staff, sports writers 

and radio people. Anne Belfer, publicist of 

North Coast Theatres; Murray Lafayette of 

and Graham Kislingbury, NC 

United Artists 

district manager, participated in the promotional 

campaign ... A beauty contest, with 

lovelies from northern and southern Call- 

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president; Boyd Scott. Roswell. secretarytreasurer. 

Elected to the board are Floyd Beutler, 

Taos; Nathan Greer, Santa Fe; Marlin Butler. 

Albuquerque; Russell Allen. Farmington; 

Frank Peloso, Albuquerque; Ed Kidwell, Roswell; 

Mike Zalesney, Las Vegas, and John Bohannon. 

Hatch. 

The 1953 convention will be held in Albuquerque 

and the first meeting of the board 

of directors will be held in September. 

Mike Simons. MGM's public relations expert, 

spoke on advertising techniques and exploitation 

ideas which exhibitors can use to 

stimulate business. Other speakers included 

Charles Gilmour of Gibraltar Theatres, Denver; 

R. I. Payne of Theatre Enterprises, Dallas, 

and George Murphy, MGM star. 

fornia competing for top place, was held on 

the stage of the Orpheum last week. The 

audience acted as the judges. 

The Balboa has announced a policy change 

for the summer. Children under 12 accompanied 

by a guardian will be admitted free. 

The only exception will be on the special 

Wednesday matinee being lined up for the 

summer when a reduced admission will go 

into effect . . . Daniel Lester Park, film producer 

and drive-in owner, died of a heart 

ailment in San Mateo. Park, prior to his 

death, was producing a series of 52 film 

shorts entitled "The Parade of Progress" . . . 

New equipment has been installed at the 

Blair Theatre, including a candy case, popcorn 

machine and soft drink case. The Blairs, 

owners of the theatre also announced that 

major improvements will soon be made at 

their recently acquired Ritz in Calistoga. 

These are to include a new marquee, lighting 

fixtures and screen. 

The Santocono touch will be seen in the 

Robert L. Lippert Craterian in Medford, Ore. 

Remodeling at the Craterian includes tearing 

out the inner and outer lobby, enlarging 

the boxoffice, installing glass doors and a 

new concession arrangement. A complete remodeling 

job is being done by Santocono at 

the Pine Cone Theatre, owned by Morris 

Kemp . . . Mark Ailing, manager of the 

Golden Gate Theatre here, is vacationing in 

Denver. Mark hasn't been back to Denver 

since he left seven years ago, when he was 

manager of the Orpheum there . . . Harry 

Farros and Ed Sonney are taking over the 

Esquire Theatre in Oakland and will feature 

screen burlesque. 

Visitors to Filmrow included George Stam 

of Antioch; A. Longtin, Oak Pai'k Theatre, 

Sacramento; Johnny and Sal Enea of Airport 

Auto Movies ; Wasserman, 

Roxle; Henry Garcia and Paul Valverde, 

Castroville Theatre; Harry Weaverling of 

the Rio at Rodeo; Joseph Huff, Motor 

Movies, Stockton, and Nate Krevitz, Californian 

Theatre, Pittsburg. 

J. E. Fredrich, Plaza Theatre, Salinas was 

on the Row. Also doing a bit of booking 

and buying was Bob Patton, Uptown, Sonora 

. . . Agnes Cannon, Monogram cashier, was 

vacationing at Lake Tahoe . Palermo, 

Star Theatre, Stockton was town . . . Lester 

iir 

Blumberg, Principal theatres, was doing 

some booking for the Tracy, Porterville . . . 

Sid Weisbaum has taken over the buying 

and booking for the Boyes, Boyes Springs, 

and the Sebastiani in Sonoma. Mr. and Mrs. 

C. O. Cowley own the two houses. 

. . . Jerry Zigmond, 

. 

Joe Haig-Boyd, California Theatre, Kerman, 

was on the Row . . . C. J. Remington, 

Fair Oaks Theatre, Fair Oaks was also a 

visitor . . . Also, Ernie Graves, Kayvon 

Paramount 

Drivein, 

Napa 

theatres, was here from Los Angeles to visit 

with District Manager Earl Long . . Cy 

. 

Gertz, Crystal Theatre, Salinas, was in booking 

and buying Butler, Monogram 

salesman, returned from a trip through 

the San Joaquin valley . . . Monogram salesman 

Alan Held returned from working the 

north coast territory . . . Millie Williamson, 

inspector at Monogram, is vacationing. 

Rita Clarke Sample, former Republic 

booker, is the mother of a boy, bom May 29. 

Portland Trade Normal 

Despite Rose Festival 

PORTLAND—Despite the annual Rose 

festival which draws thousands of Oregon 

families here each spring, motion picture 

business kept at a normal spring level last 

week. Opening of the greyhound races is 

expected to put a nick in summer business 

during coming weeks. 

Paramount The Sniper {Col) 100 

Orpheum and Oriental Carson City (WB) 100 

Moyfair Strange World (UA) 110 

Liberty—The Girl in White (MGM) 100 

Broodway—About Foce (WB) I 20 

United Artists No Room for the Groom (U-l)...100 

Guild Encore (Para) 180 

Ketchikan 700-Seater Bids Out 

ANCHORAGE, ALASKA — B. F. Shearer, 

president of Alaska Empire Theatres, and 

his associate Lawrence H. Kubley have announced 

plans for construction of a 700-seat 

theatre in Ketchikan. It will be on the site 

of their present Revilla Theatre. Plans were 

completed recently and bids are out for the 

project. 

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Inquiries Answered Immediately 

Write Irv Bowron, Sales Mgr. 

FRED B. LUDWIG, Realtor 

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NT Chiefs Brief Fox 

Men on New Status 

KANSAS CITY—Charles P. Skouras, president 

of National Theatres, speaking before 

125 members of the Fox Midwest Amusement 

Corp. at their 23rd annual convention, discussed 

the National Theatres-20th Century- 

Fox divorcement, which goes into effect on 

June 28: the old and new company, and 

briefly covered the progress made in the organization 

since he was appointed a trustee 

20 years ago. He pointed out that National 

Theatres has paid dividends since 1936 without 

a lapse. 

Twentieth Century-Fox stockholders will receive 

one share of National Theatres for each 

20th-Fox share they hold. Some 2,769,805 

common shares are out at the present time, 

Skouras said. 

Gloria Swansons Kansas City 

Gives Bedroom C Big Publicity 

Visit 

YEAR AHEAD OF SCHEDULE 

John Bertero, National Theatres legal department, 

talked on the agreement with the 

government and the obligations under the 

decree. He pointed out that the divorcement 

had been accomplished in one year, a year 

ahead of the government's deadline. Ed Zabel, 

head of National Theatres film buying department, 

discussed the loss of 20th-Fox 

product. As of June 7, National Theatres 

units must bid for product like all other exhibitors. 

Zabel also outlined the film problems 

that his organization must abide by 

under the new agreement. 

Executive Secretary John Lavery told the 

group of the recent demonstration of Eidophor 

before stockholders in New York. He 

said tremendous strides in color have been 

made with the development of Eidophor. "In 

color and definition it is very close to third 

dimension photography. However, it will be 

some time before there is color television in 

theatres. Hearings before the FCC had been 

planned for September, but at the present 

time it looks as though it will be early winter 

before the hearings begin," Lavery concluded. 

NATE HALPERN SPEAKS 

In the afternoon session, Nathan L. Halpern, 

president of Theatre Network Television, 

Inc., discussed theatre television. Halpern 

made it clear that theatre television is 

not in competition with home TV. He said 

that the type of events TNT wants is not the 

same as that covered by home networks. 

"With high frequency equipment and screens 

we reproduce complete shows that would not 

reproduce on small home screens." Halpern 

said that TNT has the rights for the Sugar 

Ray Robinson-Joey Maxim boxing match 

June 23. 

Other speakers on the program included 

Lee Thome, secretary of the employes benefit 

association, who gave the EBA report; 

Frank Bamford, merchandising manager, 

spoke on merchandising, and L. E. Pope, purchasing 

agent, on "I Have Seen Eidophor." 

C. E. Shafer, treasurer, talked on the new 

fiscal year policy, and L. O. Honig, manager 

of real estate, discussed "My Twenty Years 

With Fox-Midwest." Senn Lawler, director 

of advertising, outlined today's advertising 

problems. E. G. Rhoden, president of Fox 

Midwest Amusement Corp., in his "Something 

New in '52" speech, told of the need for new 

ideas in advertising, and discussed how the 

television challenge is being met. 

Pictured with Gloria Swanson at a cocktail party In Kan.sa.s ( ily at uhlrh she 

was hostess are, left to right: Leon Robertson, lox .Midwest district manager; James 

Long, Fox Midwest district manager; Harold Lyon, managing director. Paramount 

Theatre, Kansas City; Russell Borg, Warner Bros, manager; Miss Swaason; E. C. 

Rhoden, president. Fox Midwest .\musement Corp.; E. C. Rhoden jr., booker and 

buyer for Commonwealth Theatres, and Glen Dickinson jr., vice-president of Dickinson 

Theatres circuit. 

KANSAS CITY—The world premiere of "3 

for Bedroom C," aided by the personal appearance 

of star Gloria Swanson, brought 

top-notch business to the local Paramount 

Theatre here last week. 

Features of the premiere included personal 

appearances on the theatre stage by Miss 

Swanson; a cocktail party and buffet dinner 

at the Muehlebach hotel at which the actress 

was hostess, and a "sold out" showing of the 

film at the Paramount. The house was sold 

out a week in advance of the premiere. 

Aided by full cooperation of the Santa Fe 

railroad, the premiere festivities included a 

parade through downtown streets, in which 

Miss Swanson rode, along with 12 beauty 

queens from various departments of the Santa 

Fe, and in which a model of the Santa Fe 

Super Chief was included. 

KMTA Fall Meeting 

Last of September 

KANSAS CITY — The Kansas-Missouri 

Theatre Ass'n board of directors, meeting here 

Wednesday (18i, selected September 29 to 

October 1 as tlie dates for the annual fall 

meeting. C. E. Cook, Maryville, Mo., exhibitor 

and president of the astociation, said that 

KPvITA had reserved the ballroom at the 

President hotel for the autumn meeting. 

Committee reports on arbitration and grievances 

were given at the directors meeting as 

were other reports and directors agreed to 

urge every citizen to vote in the coming fall 

elections. 

Gladyce Penrod, executive secretary of 

KMTA, reported a large turnout for the 

board meeting luncheon at the Phillips here. 

Among those attending were Cook; H. B. 

Doering, Peoples, Garnett; Glen Hall, Cassville. 

who will open his new drive-in in that 

city about July 1; Charles Knickerirockcr, Columbus; 

Jess DeLong. Mankato; Frank Weary 

jr., Henrietta; Gordon Holiday, LaCros.se; 

J. A. Becker, As.sociated Theatres. Independence, 

Mo., who has just returned from a trip 

In stage events on premiere night at the 

Paramount, James Rheinhold, assistant to 

the president of Santa Fe, gave Miss Swan- 

.son a plaque and gold throttle replica of the 

throttle used on the Super Chief. 

Miss Swanson on Thiu-sday afternoon appeared 

at a luncheon given for Fox Midwest 

Amusement Co. managers, here for that company's 

23rd annual meeting and many of 

FMW executives attended the evening cocktail 

party and buffet supper. 

Mi.ss Swanson's appearance here and the 

attendant events were arranged by Russell 

Borg, Warner manager here; Don Walker, 

WB exploiteer, and Harold Lyon, managing 

director of the Paramount. 

Her personal appearance on radio shows 

and at the theatre brought big publicity for 

the picture, theatre and star. 

to Mexico; Homer Strowig, Abilene; Martie 

Landau. Horton; Jay Means, Kan.sas City; 

Harold Lyon. Kan.sas City; Leo Hayob. Marshall, 

accompanied by Jim Huesgan of the 

Mary Lou Tlieatre staff in Marshall: Ken 

Winkelmeyer, Boonville; Elmer Rhoden jr.. 

Commonwealth Tlieatres; Earl Jameson jr., 

Lee's Summit; Jack Cook. Falls City. Neb.; 

Ernie Block, Sabetha: R. R. Biechele, Consolidated 

Agencies, and Virgil Harbison, Tarkio. 

To Reopen Franklin House 

FRANKLIN. ILL—Ernest Stowell of this 

city plans to reopen the Allen Theatre, 250- 

seater. which has been dark since January 

1951. Stowell hopes to have the house ready 

for reopening by June 26. He plans to change 

the programs twice a week. The theatre formerly 

was operated by Mrs. Mamie Boracek 

of St. Louis. 

Matt Sheidler Builds Airer 

HARTFORD CITY, IND.—Matt Sheidler. 

owner of the Hartford Theatre here, has 

broken ground for a new drive-in three miles 

south of town on Road 3. The 300-car airer 

will be completed August 1. 


55

' 

S T. 

The 

LOUIS 

Winning Team," currently at the Missouri, 

also was being shown at 29 other 

theatres for runs In June or July ... Jim 

Caslle district pubUelty director for Paramount 

started his summer vacation Sunday 

1 

151 He is going to spend a considerable part 

of the off-time making the rounds of the 

studio lots in Hollywood. He returns In three 

weeks. 

The Mounds Drive-In on Route 40 between 

East St. Louis and ColllnsvUle. 111. recently 

played the English-dialog version of "Bitt«r 

Rice" during a midweek run, with such excellent 

boxoffice results that It is being set In 

at all of the other theatres in Komm circuit. 

It Is also due to open soon at the World Tlieatre. 

A Lux release, the picture is handled in 

this territory by Andy Dietz. 

Exhibitors seen along Fllmrow Included 

Herman Tanner. Vandalia: Frank Plumlee and 

son Frank jr., Farmington; Dean Davis, West 

Plains; Charles Weeks jr.. Dexter; Joe Goldfarb, 

Alton; John Giachetto, short subjects 

booker, and Rani Pedrucci. feature booker, 

Frlslna Amusement Co., Springfield, 111.; 

Herschel Eichhorn. Mounds; Judge Frank 

X. Reller, Wentzville; Bill Williams, Union; 

Bernard Temborius, Breese; Tom Bloomer. 

Belleville; Irwin Dubinsky, Lincoln. Neb.; ForsptWRAiiERfiuî 

QUAIITY&QUICK 

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"Serving Exhibitors for 35 Years" 

2310 CASS AVE. DETROIT 1, MICH. 

Phone: WO. 1-2158 

BOOK IT 

WAHOO is 

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HoMywood Amusement Co. 

831 S. Wabash Avenue, Chicago 5, III. 

rest Pirtle. Jersey vllle; Albert Smith Jr.. 

State. Nashville; Eddie Ornstein, Indianapolis. 

Ind.. who books and buys for Sunset 

Drive-In at Morganfleld. Ky.. soon to open 

and C. W. Locke. Time, Memphis, 

J. S. Corbett. Bedford. Ind.. reportedly has 

sold his interest In the Sunset Amusement 

Co.. which is completing a 500-car drive-in 

north of Morganfleld. Ky.. to his partner J. 

A. Vancleave of Morganfleld. 

Jack Keller of the Columbia Amu.sement 

Co.. Paducah. Ky.. spoke at the recent annual 

meeting of the Kentucky Ass'n of Theatre 

Owners at Louisville on "Promotion and 

Showmanship" . . . MOM is having a special 

screening of "Ivanhoe" at the Apollo July 2. 

Similar screenings for the trade also are 

planned for Mount Vernon and Springfield. 

111., and Cape Girardeau, Mo. 

Robert Mochrie, general sales manager for 

RKO, was here June 12. 13 . . . Frank Mann, 

new owner of the Lions at Troy, formerly 

was a projectionist at the Miners Theatre, 

Collinsville, 111. . . . Charles Weeks jr. is redecorating 

the lobby of his Weeks Theatre in 

Dexter, Mo. . . . Amos Leonard, Warner salesman 

for northern Missouri and northern Illinois, 

is vacationing in Syracuse, N. Y. 

Harry C. Arthur, Fanchon & Marco executive, 

has gone to California from New York 

City, after leaving St. Louis for that city last 

week . . . The Starlight Drive-In west of Paducah. 

Ky., was held up in gangster style Thursday 

(12) by several men carrying sawed-off 

shotguns. They escaped with most of the evening's 

receipts. The drive-in is operated by 

Lake Edwards . . . The Columbia Amusement 

Co., Paducah, is doing extensive remodeling 

at its Columbia Theatre. 

Eddie Rudolph, owner of the State, Columbia, 

111., is ill. The theatre closed indefinitely 

June 5 . . . Carson W. Rodgers, president of 

the Rodgers Theatres, Cairo, recently purchased 

radio station WCNT at Centralia . . . 

Edward B. Arthur, Fanchon & Marco—St. 

Louis Amusement Co. president, has returned 

from a business trip to Washington. 

Lou Davis put on a special black cat program 

for Friday (13) at the Will Rogers theatre. 

The program included four features to 

constitute a five-hour show, including: "The 

Wild North," "Shadow in the Sky," "Black 

Friday" and "Ghost of Frankenstein." 

Ray Pfetcher Is Stricken; 

Ashland Theatreman 

ASHLAND, ILL.—Funeral services were held 

at Ashland Methodist church Wednesday (11) 

for Ray Pfetcher, who for the last two years 

owned and operated the Ashland Theatre 

here. Burial was at Roseville, 111. 

Pfetcher died Monday (9) at the Springfield 

Memorial hospital in Springfield, 111., 

following a heart attack. 

Born at Quincy, the son of the late John 

and Clara Tensel Pfetcher. he was married to 

Frances Pierce of Chicago. He also is survived 

by a daughter Carol. 10 years old. 

Shutter Lyric for Summer 

GILLESPIE, ILL.—The Lyric Theatre, 603- 

seater, a unit ot the Frisina Amusement Co.. 

will be closed June 28 for the remainder of 

the summer. It probably will reopen early 

next fall. 

Chicago Heat Drives 

Patrons to Ozoners 

CHICAGO—The highest percentage at any 

of the Loop runs was 95, with drive-ins doing 

the big theatre business when a record heat 

wave sent folks to the open .spaces. Four of 

the Loop houses hit 95 and the other six 90. 

The quartet out in front were the ninth week 

of "Man in the White Suit," fifth week of 

"The Greatest Show on Earth" and second 

weeks of "Skirts Ahoy!" and "Anything Can 

Happen." 

With the Oriental closed. The Chicago is 

the only first run with stage shows now. 

Buddy Baer and the Mary Kaye Trio are current 

at the hou.se. "The Marrying Kind" 

bowed out after four weeks and "Greatest 

Show" was way off in its fifth. "The Man in 

the White Suit" also ended its long run. 

(Averooe Is 100) 

Chicago—Skirts Ahoy! (MGM), plus stage show, 

2nd wk • 

Eitel's Palace The Greatest Show on Eorth 

• • • " 

(Para), 5th wk ..•.;,; " 

Grand—To Hove ond Hove Not (WB); High Sierro 

(WB), reissues, 2nd wk ...... 90 

Roosevelt The Son Francisco Story, (WB); Loon 

Shark (LP) .••. 9° 

State Lake Red Mountain (Para); Floming 

Feather (Para), 2nd wk 90 

Surf—The Man in the White Suit (U-l), 9th wk. . . 95 

United Artists Valley of the Eogles (LP); Montana 

Territory (Col), 2nd wk 90 

Woods—The Marrying kind (Col), 4th wk 90 

World Playhouse Penny Whistle Blues (Fine 

Arts), 2nd wk J,\-\- t.9 

Ziegfeld Anything Con Happen (Poro), 2nd wk. 9b 

'Jeanie' Premiere Helps 

One Indianapolis House 

INDIANAPOLIS—There was nothing outstanding 

in the first run picture last week. 

Business was poor in all of the houses. The 

Circle made 125 per cent with its one-night 

premiere and run of "I Dream of Jeanie," 

one of whose stars. Bill Shirley, is a former 

local 

singer. 

Circle 1 Dreom ot Jeanie (Rep) 125 

Indiana—Mocoo (RKO); One Big Affoir (UA) 60 

Keith's-Kongaroo! (20th-Fox); I'll Never Forget 

You (20th-Fox), 2nd wk ..... 50 

Loews—Young Man With Ideas (MGM); Talk 

About a Stranger (MGM) . . '0 

Lyric Okinawa (Col); The Man From Colorado 

(Col) 

'° 

'3 lor Bedroom C Grosses 

165 in Premiere Bow 

KANSAS CITY—The world premiere of 

"3 for Bedroom C" paced all other local first 

runs, grossing 165 per cent at the big Paramount 

Theatre in its opening week. Other 

grosses were well over the average mark, 

with "The Half-Breed" at the Missouri doing 

very nice business and "Carbine Williams" 

well over average at the Midland. 

Kimo Tight Little Island (UA), 2nd run 120 

Midland—Corbine Williams (MGM); The Long 

Dork Holl (UA) • '20 

Missouri—The Holf-Breed (RKO); Young 

Scorface (M-K) ^ ' 

.M.V, 'V J 

Paramount 3 for Bedroom C (WB); Try ond 

Get Me (UA) '65 

Tower, Uptown, Fairway ond Granada 

Kangoroo! (20th-Fox); Jet Job (Mono) 100 

Vogue The Man in the White Suit (U-l), 

1 0th wk „•,••.•• '" 

Warwick Encore (Para), 3rd wk No Average 

EVERYTHING FOR THE THEATRE 

St Louis Theatre Supply Company 

Aich Hosier 

3310 Olive Street, St. Louis 3. Mo. 

Telephone lEiierson 7974 

k 

f.o, 

56 


. . Members 

. . Earl 

' 

Excelsior Springs Siloam 

Is Sold by Fox Midwest 

EXCELSIOR SPRINGS. MO—The fir.sl 

theatre sale to be completed by Fox Midwusl 

Amusement Corp. in line with the 20th-Fox 

consent decree has been completed with the 

sale of the local Siloam Theatre to Robert 

R. Shade of Ottawa, Kas. 

Shade, owner of the Tauy Theatre in Ottawa, 

will take possession of the Siloam on 

July 1. Fox Midwest sold the theatre facilities 

and equipment, but the building is owned by 

Mrs. R. B. Christian of Excelsior Springs. 

Meantime, in Kansas City other sales of 

Fox Midwest houses, ordered in the con.sent 

decree, ai-e being negotiated. Sales must have 

the approval of the federal court before being 

finalized. 

Fox Midwest, which also operates the Beyer 

Theatre here, operated the Siloam from 1926 

to 1939. The company again took over the 

theatre in 1943. In 1945. it was remodeled 

and operated until the present time. 

The company has operated the Beyer since 

July 25, 1926. FMW purchased the Beyer 

building in April 1949 and began the first 

phase of remodeling in 1950. 

Thomas Wilhoit, 33, Dies; 

Springfield Exhibitor 

SPRINGFIELD, MO.—Thomas E. Wilhoit, 

33, exhibitor here for several years, died recently 

after a lengthy illness. 

Wilhoit gi-ew up in the theatre business 

with his father, S. E. Wilhoit. Later the 

younger Wilhoit had theatres at Richland 

and Plattsburg, Mo. In recent years he has 

been in partnership with his uncle, Walter 

Lovan, in the Park Theatre at El Dorado 

Springs, Mo. 

Last fall he and his mother sold the Kickapoo 

Theatres here to Fox Midwest. 

b^: 

Brand New! High Class! 

WIRE, PHONE or WRITE 

MACK ENTERPRISES 

p. 0. Box 445 Phone 3544 

CENTRALIA, 

ILLINOIS 

KANSAS CITY 

Joyce and Leroy IIItrliinKN of the HlUcrc.st 

Drive-In, Osage City. Kas., are parents of 

baby girl born Juno 1 . . Mrs. Eunice 

a 

. 

Snyder. Malnstreet. Oakley, wa.s In Kansas 

City last week. She came here to meet her .son 

Jim. who is in the army and who had a few 

days layover here . of the Hartman 

AUstars women's bowling team, thl.s 

year's champs in Pllmrow league play, received 

engraved compacts from Ed Hartman 

of Motion Picture Booking Agency, their 

spon.sor in the bowling league. 

Phil Blakey has returned from Santa Fe, 

N. M., where he was managing the Yucca 

Drive-In for Richard Wiles jr. and Brook.s 

Noah and their Winoko Corp. Blakey now 

is managing the Winoko Corp. Spa Drive-In 

at Excelsior Springs. Wiles has been in 

Santa Fe in recent weeks looking after management 

of the Yucca. 

Jay Wooten of Hutehinson, independent 

drive-in owner, and Ben Adams of Eldorado 

were in town last week . . . Mrs. Robert Brill 

and her baby daughter Barbara have been 

visiting Mr. and Mrs. Rube Melcher here. 

The Melchers are Mrs. Brill's parents . . . 

Mr. and Mrs. Elmer Bills of Salisbury were on 

Filmrow as was Bill Powell, St. Louis, district 

manager for the Philip Smith Management 

Co., Boston, owner of the Highway 40 

Drive-In here. 

Homer Strowig of Abilene came in with a 

picture printed in many of the nation's newspapers 

of his 20-month-old granddaughter 

gazing admiringly at a huge portrait of 

Dwight D. Eisenhower. The pictui-e was taken 

during Eisenhower's recent return to Abilene, 

his home town. The photo carried the caption 

—"She Likes Ike. Too"—and called Strowig's 

granddaughter. Eisenhower's youngest admirer. 

Strowig stopped off here after a trip 

to Des Moines. 

Bud Truog, office manager at United Artists, 

is on vacation . . H. L. Frost, Monogram 

. 

manager, returned from a trip to Kansas on 

which he stopped off in McPherson to visit 

theatre owner Sol Frank. Frost said Frank 

planned to open his new Salina Drive-In on 

Woody Longan, Durwood Theatres 

June 28 . . . 

booker, is on vacation . . . Les 

Durland 

of Consohdated Agencies made a fishing trip 

to Tiptonville, Tenn. 

R. R. Biechele of Consolidated Agencies, 

his .son Francis and daughter-in-law Merle, 

went to the Lake of the Ozarks . W. 

Kerr of Pine. Colo., owner of theatres at Albany 

and Bethany, was on Filmrow with his 

Manager F. F. Chenowith. 

MGM Manager Bill Gaddoni and his family 

returned from a vacation trip to New York 

only to run into extremely bad luck in Pittsburgh. 

Gaddoni's car rammed into the rear 

end of a truck and caused severe damage to 

the automobile. The car was left in Pittsburgh 

for repairs while the Gaddonis flew back to 

Kansas City. Gaddoni will fly back to Pennsylvania 

when hl.s car is repaired and drive 

It back to Kan.sa.s City. Gaddoni said he 

visited the MGM home office while In New 

York and that he and his family had an enjoyable 

time fishing, golfing and taking In 

the sights of Now York. 

"Ivanhoe" will be accorded a special Invitational 

screening July 2 at the Vogue Theatre 

here. Territory .screenings of the MGM 

spectacle also arc slated the week of July 

7-14. 

Jh 0/044* StIUMtM SifCM fS99 

STEBBINS THEATRE Equipment Co. 

IBO* w,««l**

. . Another 

. . James 

. . Morris 

Abilene, Kas., Plaza Makes History 

With Eisenhower Press Parley TV 

ABILENE. KAS—Homer Strowlg and his 

sons R. F. and C. A., owners of the Plaza and 

Lyric theatres and the Trails End Drive-In 

here, racked up two firsts for the motion picture 

industry recently when Gen. Dwight D. 

Eisenhower returned home from Europe to 

campaign for the Republican presidential 

nomination. 

Nationwide telecasts of a press conference 

held in the Strowigs' Plaza Theatre marked 

the first time in the history of either TV or 

the motion picture industry that a conference 

of national interest had been televised inside 

a motion picture theatre. The conference 

also marked the first time that a press conference 

had ever been televised direct. 

Several weeks before Eisenhower arrived 

home, the local press committee was looking 

The interior of the Plaza showed up to 

nice advantage on the telecast of the 

Eisenhower conference. Some 200 to 300 

reporters were in the theatre along with 

delegates and state officials from Kansas 

and Colorado. 

for a place near the hotel to hold the general's 

first big pre.ss conference since leaving 

his command in Europe. 

The Strowigs offered the Plaza. During the 

next two weeks, the telephone company ran 

in a television cable and 15 telephone lines 

for the use of the radio and television people. 

A special addition to the stage was prepared 

and installed the night before the conference 

so that the general would be in the 

midst of the reporters. Also the night before 

the newsreel cameras and television equipment 

were set up. 

There were between 200 and 300 reporters 

at the press conference, coming from all over 

the U.S. There also was a group of delegates 

and Governor Arn of Kansas, Senator Carl- 

EQUIPMENT 

442 NORTH ILLINOIS STREET 

INDIANAPOLIS 

INDIANA 

"Everything for the Theatre" 

General Dwight D. Eisenhower is shown 

conducting his first major press interview 

on the specially built-out stage at 

Homer Strowig's Plaza Theatre in Abilene, 

Kas. The stage area was built out 

the night before the interview to place 

the general in the midst of the reporters. 

son of Kansas and Governor Thornton of 

Colorado. 

Pour television shows originated from the 

theatre, three before the press conference, 

then the conference itself. All were televised 

on a national hookup. Previously, however, 

it looked as if neither the newsreel or television 

people would be admitted to the conference. 

The Washington Correspondents 

Ass'n lodged a complaint about the telecast. 

But shortly before the scheduled conference 

the television and newsreel men were given 

an okay and the conference went off as 

scheduled. 

Television equipment virtually filled the 

lobby of the Plaza Theatre for use during 

the nationwide telecast of the Eisenhower 

press conference. The TV equipment 

was installed the night before after 

two weeks of preliminary work by the 

local telephone company, which ran in 

a TV cable and 15 telephone lines. 

Lou Schaefer Vacations 

ST. LOUIS—Mr. and Mrs. Lou Schaefer 

will leave June 27 on a motor vacation trip 

to Las Vegas, N. M. They plan to return here 

July 15. Schaefer is manager of Barney Diamond's 

Amytis Theatre here. 

Considers Closing Houses 

STEELEVILLE. ILL.—Herchel E. Webster, 

owner of the Webster here and the Princess at 

Percy, is reported to be seriously considering 

closing of both theatres if he has to bid for 

films in competition with the Arrow Drive-In 

about eight miles south of the city. 

CHICAGO 

Rn electric power failure darkened a 40- 

square-mile area of Chicago's north side 

Saturday from 3;55 to 8;05 p. m. The breakdown 

halted .streetcars, traffic lights and a 

thousand other electrically powered articles 

stopped dead. Movie patrons fretted as films 

.stopped in many north side theatres, including 

some of the city's largest. Failure of air 

conditioning added to the inconvenience. 

Some theatres i.ssued rain checks. Power was 

restored around 8:30 p. m. and all theatres 

opened again, most of them with midnight 

shows . big obstacle to show business 

is the rise of transportation rates. It 

now costs 20 cents fare for adults on surface 

cars and L trains. Fare for children is ten 

cents each way. 

The Warner circuit closed the Stratford de 

luxe house of the south side . . . Gloria Swanson 

hit town on the Texas Chief and was 

greeted by the press and her old boss George 

Spoor, pioneer producer and former head of 

Essanay Film Co., where Gloria got her first 

break here in Chicago many years ago with 

many old-time stars. The Santa Fe railroad 

made her honorary engineer of the Super 

Chief. 

. 

"Faithful City," which opened at the Carnegie 

over the weekend, is the first Englishdialog 

full-length feature to be produced by 

the Israeli film industry Kahn, 

formerly of the Oriental, which recently 

closed, has been appointed manager of the 

Indiana for Alliance at Kokomo, Ind. . . 

. 

Will DeVry and his family left for a vacation 

in Murray, Canada . . . H. T. Lloyd was named 

manager of the Roxy, Frankfort, Ind. 

John Isley has been appointed manager of 

the Roxy, Ottawa . Coston, head 

of Coston circuit who was in Wesley hospital 

for minor surgery, has recovered . . . 

Tickets have gone on sale for the big-screen 

theatre telecast of the 15-round world's lightheavyweight 

championship between Ray Robinson 

and Joey Maxim Monday (23). B&K 

will show the fight at the Tivoli, Marboro, Uptown 

and the Hammond in Hammond, Ind, 

Essaness will show the fight at the Crown. 

Paramount has the Chicago premiere of 

"The Denver & Rio Grande" and "The 

Atomic City" set for the Roosevelt in the 

Loop June 20. 

INDIANAPOLIS 

f 

uy Hancock of the Prewitt in Plainfield 

was in an Indianapolis hospital with 

pneumonia . . . Charles Morrison, Morrison 

Booking Co., was at the same hospital following 

a severe reaction from penicillin. 

. . . Mrs. 

Mrs. Ann Craft, secretary of Allied Associated 

Theatres, is vacationing 

George Mailers jr. and her child are visiting 

relatives in New York City. Her husband 

operates the Skyline Drive-In at Portland . . . 

The Milan, Milan, has been taken over by 

Esther Voss . . . Tom Dillon, Columbia booker, 

is spending his vacation in New York. 

Exhibitors seen on Pilmrow: Tom Grady, 

Rembusch circuit, Franklin; R. L. Norton, 

Key, Red Key; William Studebaker, Logan, 

Logansport, and K. Maurice, Wabash, Clinton. 

58 BOXOFFICE June 21, 1952 

hma

Movietime Stars 

In a Small Town 

BEARDEN, ARK.—Mr. and Mrs. Lester 

Brazil jr., owners of the New Theatre 

here, believe the local visit of the 

Movietime U. S. A. troupe fulfilled its 

purpose. "The tour was a great success, 

especially here." Brazil wrote BOX- 

OFFICE, "Tliere were lots of good comments 

and a friendlier feeling toward 

Hollywood, which is important at this 

time, ' he said. "Hollywood should continue 

these goodwill tours each year." 

Producer-director George Waggner, 

Rod Cameron, the western star, and 

Colleen Miller, an attractive starlet, 

were the Movietime people in this region. 

When they reached Bearden, they 

stopped at the Brazils' New for a short 

rest and then went to the town park for 

a program in their honor. It was opened 

by the Reverend Scott of the Methodist 

church in prayer. Speakers included 

Mayor Marshall, a representative of the 

Lions club and the president of the 

PTA. The Bearden Boy Scouts were also 

in the large group that greeted the 

Hollywood visitors. 

In the scene above, George Waggner 

and Colleen Miller are seen surrounded 

by their Bearden boosters. Also in the 

photo is Jack Bomer, a former ITOA 

president, who accompanied the Movietime 

tour in this area. 

Theatres Award Prizes 

JAY, FLA.—Members of the Jay and Allentown 

4-H clubs were awarded prizes by several 

theatre managers when they turned out 

to be winners in an amateur tractor operator 

contest. W. C. McCurdy, manager of the 

Santa Rose Theatre in Jay, and Haywood 

Hanna jr., manager of the Milton and Joy 

Drive-Ins of Milton, awarded a 30-day pass, a 

two-week pass and a one-week pass to any 

of the theatres as prizes. 

Rites for Henry Sudekum 

NASHVILLE—Funeral services were held 

here Tuesday 

one of the 

1 10 1 for Henry Sudekum, 92, 

founders of Crescent Amusement 

Co. Dr. I. W. Gernert officiated at the services 

for Sudekum, father of the late Tony 

Sudekum, long the president of Crescent. 

Pallbearers were R. E. Baulch, Kelley Currey, 

Kermit Stengel, Porter Woolwine, FYank 

White, William Sudekum, David Sledge and 

Bobby Geny. 

New Drive-In Projects 

Continue to Dot South 

LITTLE ROCK, AKK. Tlie Arkun.sa.s 

Amusement Co. started construction this 

month of a super drlve-in at the Intersection 

of Barber avenue and 21st street. James S. 

Carberry, city manager for the circuit, said 

it would be the most modern ozoncr In the 

.state and accommodate 500 cars. The site was 

recently rented from the city's Oakland Cemetery 

Commission on an open bid and rental 

will be either $5,000 a year or seven and onehalf 

per cent of the gross receipts from admis.sions, 

whichever is greater. This Ls exclusive 

of state and federal tax. 

Completion of the theatre is expected late 

in July. One of the modern conveniences. Carberry 

said, will be car heaters enabling year- 

'round operation and the concession will be 

elaborate. The circuit now operates the 

Asher and Pines drive-ins. 

George Owen, Royal Owner, 

Opens Opp, Ala., Airer 

OPP, ALA.—George S. Owen, owner and 

manager of the Royal Theatre here, opened 

the Opp Drive-In on the Florida road earlier 

this month. The airer was equipped by Capitol 

City Supply Co. in Atlanta and Wenzel 

Pi-ojector Co. of Chicago. Tliere will be two 

shows nightly except Sunday, when there will 

be one at 8:30. 

Adult admission will be 40 cents with kids 

under 12 free when accompanied. The drivein 

is completely blacktopped with slag. Free 

gifts were handed every patron on opening 

night, when the attraction was "Pretty Baby." 

Hooper. McDonald & DeJarnette were the 

contractors. 

New Wales Drive-In Opens 

Near Lake Wales, Fla. 

LAKE WALES, FLA.—Tlie Wales Drive-In, 

newly constructed west of here on the old 

Bartow road, has been opened by Manager 

Leslie Pendleton. Opening ceremonies were 

broadcast over station WIPC, with the major 

and civic officials participating. 

The 300-car drive-in is managed by Pendleton, 

while Betty Brinkworth, his assistant 

manager at the State, took over management 

of that indoor house. The drive-in was 

equipped by Southeastern Theatre Equipment 

Co. of Jacksonville with RCA equipment 

throughout. 

To Open Skylark Airer Soon 

OCALA, FLA.—Howard Smith, ovrner of 

two theatres in Brooksville. expects to have 

his new drive-in. the Skylark, completed by 

the middle of July. The screen tower will contain 

living apartments for the manager, and 

the Skylark will be the first in Florida to use 

the double cone speaker. The theatre is being 

readied to accommodate 300 cars. 

Floyd Chain Builds Ozoner 

ST. PETERSBURG — The Floyd Theatre 

chain stepped into the outdoors last week 

beginning construction of a 600-car drlve-ln 

on the Gulf Coast highway near Tarpon 

Springs. Cost of the project and the completion 

date have not been revealed. Workmen 

at present are ral.slii« the Iramework for the 

screen. 

Reidsville 

Drive-In Debuts 

" 

REIDSVILLE. N. C—The new Lucky Drlveln 

opened recently to a large crowd, which 

included many out-of-town guests. The drlvein. 

owned by Hugh Sykes Jr. and a.s.soclates 

of Charlotte, is managed by Harold Ford, 

formerly of Laurenburg. 

Among the guests attending the opening 

were W. C. Evans, Starlight, Bennettsvllle; 

Dennis Scruggs, North Drlve-ln, Greensboro; 

Gilbert Faw, Albemarle. Those from Charlotte 

Included Bob TurnbuU. Dick Chastaln and 

Hickey Lawlng, National Theatre Supply Co., 

and Jlmmie James. Screen Guild. 

Sykes and Dick Eason, Queen City Booking 

Service, were in Reidsville several days In advance 

and during the opening making last 

minute preparations. Local visitors at the 

opening Included Bill Hendrlx and Joe Amos 

of the Rockingham Theatre and Midway 

Drlve-ln, respectively. 

Mrs. J. F. Dobson Builds 

BARNWELL, S. C—Mrs. J. F. Dobson, who 

has theatre Interests here. In WlUlston and 

Blackville, has started construction of a drlveln 

near here. 

Atlanta's 'Fragile Morals' 

Questioned by Simons 

ATLANTA—Mike Simons. MGM public relations 

department. New York, here to address 

the Motion Picture Theatre Owners and 

Operators of Georgia, tore into censorship of 

motion pictures by saying he "did not see 

why Atlantans morals are more fragile than 

those of people in other cities" which do not 

have censorship. 

Simons said that since cen.sorship was exercised 

in such a small minority of American 

cities, he thought it should be abolished here, 

in Memphis and in Chicago. 

Renews RCA Service Deal 

LAKELAND. FLA.—B. F. Hyde jr.. general 

manager of the Galgar Theatre Co.. has 

renewed the circuit's contract with the RCA 

Service Co. Twenty-one theatres will be 

covered for scheduled and emergency service. 

Redecorate Royal Theatre 

ATKINS. ARK. — The Royal Theatre, 

ow^ned and operated by E. A. Fatten, has 

been redecorated throughout with new carpets 

In the aisles, new screen and new seats. 

Do Drive-In Is Two Years Old 

MOBILE. ALA.—The Do Drive-In celebrated 

Its second anniversary here Thursday 

(5). Free Ice cream, cake, gum and 

other gifts were passed out to patrons. 

Fred MacMurray and Vera Ralston will be 

stars In Republic's "Fair Wind to Java." 

I BOXOFFICE June 21, 1952 SE 59

Charles B. King Dead; 

Pioneer at Mobile 

MOBILE, ALA.—A pioneer In the motion 

picture industry in the south, Charles Beard 

King, died at his home here Tuesday (10>. 

He was 75. King, a lifelong resident of Mobile, 

died after a heai-t attack. 

With the late John Heustis King, his twin 

brother. King built the first film house in 

Mobile. It was the Crown Tlieatre and was 

so named, according to the builders, because 

"a King must have his Crown." The King 

brothers brought the first talkies to Mobile. 

Later they operated a chain of theatres in 

Biloxi and other Mississippi cities, and Mobile, 

Crichton and Pilchard, Ala. 

At the time of his death King was president 

of Southern Tlieatrex. King, Inc., and King 

& Co. He aLso had various other business 

Interests. 

King was reared in the Episcopal Church 

Home, now known as Wilmer Hall, and he 

was a lifelong member of St. John's Episcopal 

church in Mobile. His wife, the former Bertha 

Louise Duval, also was reared in the Episcopal 

Church Home. 

He left the church home with his twin 

brother when they were 11 years old and the 

two made their own way, working at various 

Omaha Doctor Provides 

Arctic Display on 'North' 

OMAHA—A polai' display by Dr. Victor E. 

Levine of the Creighton school of medicine 

was displayed in the lobby of the State Theatre 

in behalf of "The Wild North." Dr. 

Levine has made several trips to Alaska for 

the government and on the request of Louise 

Cotter, State publicist, he loaned her clothing 

he wore on the trip and a collection of 

northern articles which tie in with the Ansco 

Color 

film. 

The display includes a parka made by an 

Eskimo of seal and wolverine fur, mukluk 

boots and mittens made of caribou fur and 

an arctic fox skin. The collection also includes 

pieces of carved ivory from a walrus, 

and photos of the doctor, his lead husky dog, 

Tuk Puk. 

The Omaha Ansco dealer arranged for 

photo displays in 12 stores. Radio station 

KOIL ran a contest for the best outdoor 

shots, with one division for color and another 

for black and white. First prizes were 

two camera outfits. Other prizes included 

rolls of color film and theatre tickets. 

Free Shows in Ball Park 

DETROIT—A big turnout for free motion 

pictures at the ball park was reported at 

Bangor, Mich., where 46 local business firms 

pooled re.sources to give the public entertainment. 

The town has been without a show 

since last March, when John Eisner's Sun 

burned, and decision was made not to rebuild. 

Jobs, such as selling newspapers, shining shoes 

and working on tug and dredge boats. King 

eventually obtained a job with the old Mobile 

Light

" 

HART 

BEATS 

HERE and THERE 

Q,EORGE DUFFY is buUcUng a 200-car 

drive-in at Fayettville, Ga. It is being 

equipped by Capitol City Supply. 

The Pine View 

Drive-In at Forrest 

Park, Ga.. being built 

by West End Tlieatres, 

will open in 

July. It is a 350-car 

situation, also 

equipped by Capitol 

City Supply. 

C. B. and Marion 

Hayworth of Hialeah, 

Fla., formerly of Pink 

Hill, N. C, have been 

ill with pneumonia, 

but are reported to 

be improving, according to several friends. 

* * • 

On my way to attend the Virginia Theatre 

"KING 

Kl^GSI 

BOOK IT 

.By HARRY HART. 

Mtna ii^si—— 

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831 S. Wobosh Avenue, Chicago S, III. 

THEATRICAL ENTERPRISES 

ATLANTA 

JACKSONVILLE 

Phone ALPine 7887 Phone 5-9227 

P. 0. Box 1345 P.O. Box 88 

BUYING 

BOOKING 

AGENTS 

R. J. (Hap) Barnes Karl (Bud) Chalman 

C. B. (Cliff) Wilson R. A. (Rex) Norris 

Owners convention in Richmond I stopped 

to see Bert Ram of Aiken, S. C. and found 

him remodeling his office and instiUllnR a 

.separate booking office. Of course, his theatres 

were in top shape. He reported buslne.ss 

has been spotty. 

Manager R. W. Quinn of the Cheraw Theatre 

and Variety Drive-In, Cheraw, S. C, said 

business was good and gave work as the 

rea.son. He puts out 3,000 circulars a week, 

covering a 15-mile radius, and even calls 

people by telephone to tell them about the 

big shows he plays. Be.sides all of this, he 

makes some very pretty and attractive fronts, 

and, of cour.se, keeps the theatres attractive 

and clean. 

• • • 

At the Stai-light Drive-In for Negro patronage, 

near Henderson. N. C, owners M. 

H. Forsythe and T. H. Waldron jr. reported 

that patronage was beginning to pick up. 

At the Henderson Drive-In, I discovered 

an old friend of mine. Bill Gregory, had 

bought out his partner Roy Turner and is installing 

new Mobiltone in-car speakers purchased 

from Harris Theatre Sales Co. He is 

putting up 1,500 feet of new neon 

lighting, and is building a new projection 

booth with restrooms beneath, and a new 

concession stand off to the side of the main 

structure. Bill says you have to have the 

ability to meet people to operate a theatre. 

Mrs. Gregory operates the concession stand 

and son George, 2':, already is trying to 

operate the projectors. You would be surprised 

at how near he can come to getting 

them going. He lays claim to being the 

youngest apprentice in the state. After the 

show we were entertained by the Gregorys 

at their home with sandwiches and coffee. 

* « • 

S. S. "Sonny" Stevenson jr. of the Embassy 

in Henderson had a picture of his 6-monthold 

son S. S. Ill on his desk. "Sonny" is doing 

the booking and buying for all the firm's 

theatres now. The State in Henderson has 

been closed and will become a drug store as 

soon as remodeling can be completed. 

S. S. Stevenson sr. was at Morehead City 

where he is building a 1,000-foot fishing pier, 

so I missed seeing the oldest continuous motion 

picture operator in North Carolina. 

George Stevenson, who manages the Stevenson 

Theatre, had been busy on a new 

candy counter with a built-in spot for his 

Orange Crush dispenser. I must say the 

counter is not only attractive but one of the 

most convenient I have even seen. Immediately 

behind the counter a beautiful mirror 

has been hung to give an effect of depth. 

George asked me about most of the old 

showmen as he had been with his brother in 

the business since 1912. I can say one thing 

that here is a situation where even a small 

leak in a water faucet or any minor fault 

is repaired at once. He keeps the theatres 

looking like brand new all the time. Besides, 

he has had time to make a very attractive 

miniature railroad that will probably attraet 

nationwide attention some of these days. 

Nicaragua has 65 commercial theatres exhibiting 

16mm entertainment films. 

TWO OF THE TOP 

TECHNICOLOR 

HITS/ 

TECHNI- 

COLOR 

Canyon 

Passage 

NEW PRINTS 

NEW ACCESSORIES 

BOOK THEM NOW 

AT THE FOLLOWING 

REALART EXCHANGES 

ATLANTA 

164 Wolfon St, N.W. 

MEMPHIS 

404 S. Second Street 

TAMPA 

208 W. Lafayette St. 

NEW ORLEANS 

Moslsrplccc Pictures 

221 So. Liberty St. 

CHARLOTTE 

Screen Giild Exchange 

300 West Third Street 

BOXOFTICE :: June 21, 1952 61

. . John 

. . 

Leonard 

. . Mrs. 

. . Arthur 

ATLANTA 

TJ W. Wright, Gadsden. Ala., theatre owner, 

chai-ged with stealing spealcers from several 

drive-Ins around Atlanta, was sentenced 

to one year, but has appealed and is now out 

on $2,000 bond. The case was tried in Decatur. 

Ga. . . . Seems that nobody wants Zip, 

the jet-propelled kangaroo, that is, nobobdy 

except Atlanta's Grant Park zoo. Zip, the 

problem child of Australia, was creating excitement 

in.side a 20-foot enclosure at New 

York's Central Park, and the people responsible 

for him were beating their heads against 

a wall. Now, the kangaroo will be given to 

Atlanta by 20th-Pox. 

Virginia Lawson, Jackie Staples and Betty 

Landers of Monogram Southern were together 

in Panama City, Fla., deep-sea fi.shing 

Newspapers in the south said they 

. . . 

have no intention of charging higher amu.sement 

advertising rates than they have in 

the past. 

T. A. MatDouglas has been transferred to 

Eufaula. Ala., as city manager for Martin 

Theatres. He shifts from Colimibus, Ga. . . . 

John N. Spearing was guest of honor at a 

testimonial banquet in Jacksonville and was 

given a gold life membership card in lATSE 

Local 511 by Richard F. Walsh, lATSE president. 

The event also celebrated the 35th anniversary 

of the union in which Spearing has 

been active since 1915 . . . The .second anniversary 

of the H&R Drive-In, Hartford, Ala., 

was celebrated with free shows for the patrons. 

Bruce Cabot, screen star, was visiting 

friends in Florida . 

Burch. branch 

manager of World Films, was in Maimi on 

business . . Although the pickup boys of 

. 

Benton Film Forwarding are out on strike, 

there are no delays. B. D. Benton, George 

Kreeger and others are on the job themselves 

. . . The Fairview Drive-In, Montgomery, 

celebrated its third anniversary recently. 

. . . 

Fred Wels, owner of Weis Theatre, Savannah, 

has appointed Roy E. Williams as manager, 

succeeding Spencer Steinhurst, now 

with RKO as field representative . . . Mrs. 

Grace Hammond, Monogram Southern, visited 

Mrs. Emily Cheek, 

in Miami recently . . . 

daughter of P. H. Savin, and her family are 

enjoying the Florida sunshine . Sara 

Smith is back at work after a short illness 

Mrs. Jennie Boyce is vacationing. 

. . . 

Mrs. Betty HoUiman, former secretary to 

W. M. Richardson of Astor Pictures, on a 

vacation in Florida with her husband 

Kay Film Exchange has taken over about 20 

pictures from Lippert for distribution in the 

southern states ... Ed Stevens, president, 

Stevens Pictures, is back from a trip to 

Miami . W. Mangham, Realart president, 

is back from a trip to Florida. 

Al Rook made a trip over the weekend to 

Charlotte and returned to Atlanta by way of 

eastern Tennessee. He announced that his 

Film Booking Office will take over the buying 

and booking for Bays Mountain and 

Triangle drive-ins, both in Kingsport, Tenn., 

and owned by J. R. Pierce jr. . . . Mel Brown, 

director, Peachtree Art, was elected president 

of the Exchange club of northside Atlanta. 

Nat Williams of Interstate Theatre. Thomasville. 

has closed his Shaw Theatre in 

Qulncy, Fla. . . . C. W. Wade. Clanton. Ala., 

theatre owner, was in town booking and said 

he was in an auto accident several weeks ago 

when driving from Clanton to Atlanta. About 

three miles from Alexander City., he said a 

mule ran from the right side of the road and 

hit the front of his car. The car went down 

a 30-foot embankment turning over three 

times. The only injury to Wade was a 

sprained side, teeth knocked out and both 

his shoes were torn off his feet. Wade flies 

his own plane most of the time on business 

trips and said he would continue to use this 

mode of transportation to avoid mules. 

The Jive Drlve-In for Negroes has opened 

at 1422 Talbotton road. Columbus ... It was 

reported recently in this column that Ed H. 

Hays, Realart, was going on the road as salesman. 

Hays, who is general manager for 

Realart here, will remain as such, and occasionally 

will call on accounts, working out 

of this office. Robert Tldwell is office manager 

here and Ray Edwards has charge of the 

Tampa office. 

John Tomlinson, booker for Florida State 

Theatres in Jacksonville, is resigning and will 

replace Jack Kirby of Warners as Florida 

salesman. Kirby is in the Carolinas . . . The 

Oldham Theatre, Sparta, Term., a Cumberland 

Amusement Co. theatre, was destroyed 

by fire June 8 . . . Fred Moon, Atlanta Journal 

film editor, announced his daughter Betty 

was married to Ellis McClendon. 

Atlanta and Waycross will share the world 

premiere of "Lure of the Wilderness," latest 

Georgia-made motion picture, July 17. The 

picture, based on a novel by the late Vereen 

Bell and filmed in Technicolor in the Okefenokee 

swamp near Waycross, stars Jeffrey 

Hunter, Jean Peters, Walter Brennan and 

Constance Smith. The picture is being released 

by 20th-Fox. 

William Jenkins of Georgia Theatres has 

taken over the 350-car drive-in at Forrest 

Park from Oscar Howell. It will open about 

July 4 . . . Jimmie Bello, Astor salesman, was 

in Huntsville and Scottsboro, Ala., on business 

. . . Mr. and Mrs. W. M. Richardson celebrated 

their 37th wedding anniversary June 

13. 

/t(/iM^^ €ff(iK

. . , The 

. . Bob 

. . Jimmie 

. . Florence 

. . Saydle 

. . Dot 

. . . Leon 

. . Mrs. 

. Mrs. 

. . Jerry 

of Georgia campus at Athens and the rolling 

countryside around Rome. 

George N. Jackson and George Williams Jr. 

are the new owners of the Star Theatre, 

Crawfordsville, purcha.sed from A. E. Hood Jr. 

merger of the Grand Amusement Co. 

and the Independent Theatres, Chattanooga. 

Tenn.. was disclosed. Mo.se Lebovitz has been 

elected president of the new Independent 

Theatres, with Abe Solomon, chairman of 

the board. Theatres involved in the merger 

are the Brainerd. Park, Riveria, Capitol. 

American and Rialto and the following theatres 

of the Grand Amusement Co.: Liberty. 

Grand, Harlem and Amusu. Officers of the 

new company are I. J. Sadovv, vice-president: 

Jay Solomon, treasurer and general 

manager, and Robert Lebovitz. secretary. 

Harry Katz Kay Film Exchange, visiting in 

Mrs. Charlie Lester, wife of 

Washington . . . 

the southern district manager for National 

Screen Service, is ill in a local hospital . . . R. 

V. Stansbury, owner of the City Theatre, 

Rainwater, United Artists booker, is vacationing 

. . . Cashier Louise Styles has resigned to 

move to Jacksonville with her husband Buford, 

who will manage the new U-I branch 

there. 

Grover Fuller has been added to MGM's 

sales force, coming from Buffalo. N. Y. . . . 

Dorothy Floyd is the new' booking clerk . . . 

Mildred Rudisill. Columbia inspector, under- 

L 

light at 

. . more 

lower amperage 

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SNO CONE HEADQUARTERS 

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Those Were the Hey-Days! 

A 40-Years-Ago Item 

{atrsvillc, .\rk. — W . 

I., l.iiiulrrs Jr., 

iiianaKcr of Ihe I.aiidrrs Tliralrr, fouml 

an IntereNtinR paraKrapli In tlir 10 Yrars 

Aru column of tlii' Katcsville Daily (iiiard 

recently. His father started in show business 

in lUOK and died in I'tli!). This was 

the item Landers found, an adverti.semenl 

of the (iiem Theatre for .Aug. 20, 

1912: 

TOMdllT: We take pleasure in offering 

to the music lovers of Itatesville 

the younn; son|;hird, IMiss .lahanita Cunningham, 

in ela.vsi

Walter Klements Making Culture 

Pay at Mayfair Theatre, Miami 

MIAMI—The Mayfair art theatre, part of a little niche in the wall devoted to the Mayfair. 

Stills from the cun-cnt picture are al- 

the Wometco chain and managed by Walter 

Klements, is still finding, even after three ways on display. From a scholastic point 

years, that the artistic type of picture and of view, the library now has a selection of 

top-ranlcing old films continue to be popular 

with it.s patrons. Its first long run se- 

used by school children for reference work 

historical data in picture form that can be 

lection, "Hamlet." ran 35 days. The theatre and the supply is growing. 

has received recognition from local music Klements frequently arranges an exhibition 

of paintings, usually by local talent, in 

and art circles and accounts of what Klements 

is doing have been written up in tlie Sunday the large lobby of the theatre, which has been 

art section of the Miami Daily News. made into a commodious and comfortable 

"The use of the screen as a cultural medium 

has become more and more accepted tion or to meet friends. There are checkers 

spot for tliose who care to use it for relaxa- 

by the public." commented the art editor. and other table games as well as a television 

"And why not? Each year, for the past three set. Tea is served and a confection counter 

years, five times as many screen operas have takes caie of nibblers. 

been given in Miami as live ones." 

Klements, who ha.s been manager since 

Local libraries have also been helpful in the art policy was installed, is particularly 

publicizing the house. The main library has interested in establishing a permanent art 

theatre whicli will feature entirely the artistic 

type of picture. He has worked with Wometco 

in various capacities since 1933. During 

the past three years a number of clubs 

SPtaMfRAIlERJlFllMMR 

QUMITY&QUICK f^ 

have sponsored art films as benefits. Klements 

is always trying to get more clubs, 

music and art pai-ticularly, to sponsor films. 

Some of the outstanding musical and art 

You con always rely on Ftlmack ^^^^^| films booked include The Mikado, Henry V, 

to pvt 'ro»r Showmanship op- ^^^ 

Hamlet, Intermezzo, La Traviata (four njnsi, 

peal in your Special Trailers. 

Die Pledermaus, Volpone, The Barber of Seville, 

Louisiana Story, Beauty and the Beast, 

:HICAG0. 1327 S. Wabash NEW YORK, 630 NinthAv 

- 

Cai'negie Hall, L'Elisir D'Amore, Monsieur 

Vincent, Pygmalion, The Bicycle Thief and 

Two Million Feet in Stock 

Cyrano de Bergerac. "Operetta," the story 

SPEAKER CABLE 

of German musical comedy, is booked for 

Without Priority 

the near future. 

2 Conductor No. 17 AWG Solid Copper Flat Parallel 

Construction Rodent Resistant Non-woter Absorbent 

Jacket for Direct Eorth Burial O.D. .35x.20-inch. 

Packoged 2,500 ft. on Returnable Reels or 500 ft. 

Coils. Price FOB Houston, Texos: On 500 

New Manager at Varsity 

ft. Coils 

$60.00 per M ft. 2500 ft. Reels $40.60 per M ft. 

AMORY, MISS.—Mi-s. Hylda A. Taft is 

Reel Deposits $5.00 each. Shipping Wt. Net 50 lbs. 

per M ft. 

the new manager of the Varsity Theatre, succeeding 

Charles Clements, who resigned to 

SOUTHWESTERN THEATRE EQUIPMENT CO. 

1622 Austin St., Houston, Texos, Phone CA-9906 

DISTRIBUTORS FOR ELECTRIC WIRE AND CACLE 

re-enter the electrical contracting business 

CO. OF HOUSTON, TEXAS 

here. Mrs. Taft recently became associated 

with Flexlar Theatres after having been 

with Paramount since 1942. She formerly 

managed theatres in New Orleans, Greenwood, 

Greenville and Shreveport, 

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Judith Anderson has joined Rita Hayworth 

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1014 North Slappey Drive Albany, Ga. cast of Columbia's "Salome, the Dance of 

Phone 3431 — Night Phone 2015 

the Seven Veils." 

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BOXOFFICE! 

ATLANTA 

CHARLOTTE 

NEW ORLEANS 

MEMPHIS 

WASHINGTON, 

D. C. 

'Nothing New But Fence' 

For Largest Family 

VICKSBURG, MISS.—When Mrs. Gladys 

Perkins, manager of the Saenger Theatre 

here, booked 20th-Fox's "Belles on Tlieir 

Toes" recently, she sought out the Sibley 

family, which liad won the contest sponsored 

in 19,50 to find the largest family in Warren 

county when she played "Cheaper by the 

Dozen," 

"There hasn't been anything new added 

around the house except a fence," said the 

father of the family when asked if any additions 

had been made to his 140-acre farm 

in the Culkin community. The family includes 

15 ciiildren, eight of whom are still at home. 

When they won the promotion contest, Mrs. 

Perkins wined and dined them in a whole 

day of festivities. Tliey were also her guests 

last month at the showing of the sequel. The 

Sibleys have three sons in the army and one 

in the navy. 

Owning their farm they spend only $8 a 

week for groceries. Sibley and the boys work 

the fields and car'e for the livestock, while 

Mrs. Sibley and the girls do the canning, 

cooking and household chores. They have 

eight acres in cstton, 27 in corn, potatoes, 

peanuts, greens and cane; 40 head of hogs, 6 

cows and 16 goats. Mr. Sibley also operates a 

sawmill and runs a regular school bus route. 

Mrs. Sibley won first place in a garden show 

last month with her prize turnips. 

Jesse L. Marlow Started 

In Show Business at 8 

PLANT CITY, FLA.—Jesse L. Marlowe, 

manager of the Capitol Theatre, didn't get 

into show business by accident. It was entirely 

by design, a pattern formed by himself 

at the early age of eight. Since that time he 

has run the full scale, from a comedian in 

stock companies to a stint in motion pictures. 

Now he has a front office job, with only one 

worry; "How's the boxoffice doing?" 

At 8 years of age, although he wasn't tall 

enough to reach the ticket window of the 

theatre near his home in Jacksonville, he 

got a job handing out programs. That made 

it possible for him to see all the shows that 

came to town. In a few years he became 

doorman. 

At 16 he joined Famous Players-Lasky 

Corp., then moved on to the Globe Picture 

Corp. of Florida. He worked in character 

and comedy roles for a time and in 1926 

joined the Honey Bunch stock company as 

assistant manager. For five years he associated 

with such stars as the late Fanny 

Brice. Will Rogers made a personal appearance 

at one of their shows. 

All his acting, Marlowe says, was to gain 

a well-rounded experience in the theatre. He 

was at one time manager of the Riverside in 

Jacksonville. Just prior to coming to Plant 

City he managed an amusement park in 

Phenix City, Ala. 

MONARCH 

Theatre Supply, Inc. 

Neil 

Blount 

492 So. Second St. 

Memphis, Tenn. 


. . Wallace 

Miami Video Cable 

Into Service Soon 

MIAMI—Lee Ruwitch. vice-president and 

general manager of WTVJ: Thomas W. Samuels, 

Southern Bell cable splicer, and J. N. 

Dorsey. district manager, formally made the 

last splice Unking Miami with the nationwide 

TV coaxial cable. TV officials said that this 

assures telecasting of network programs here 

by July 1. 

The splicing took place in the old Capitol 

Theatre, now being remodeled to become 

south Florida's first major TV center. Pinal 

link in the local tie-in connects terminal 

equipment in the Bell Telephone's main office 

downtown with a master control board now 

being set up in the theatre. 

Actually, netw-ork programs will be received 

in Miami beginning about June 20, but only 

a handful of engineers will see them. They'll 

be ironing out the kinks in transmission. 

Ruwitch says the cable has been serving 

Miami .since 1948, but for long-distance calls 

only. Relay stations along the 350 miles from 

Jacksonville south had to be established. 

Telephone officials wouldn't estimate the 

cost of the additions, but WTVJ will probably 

get a bill of from $15,000 to $17,000 a 

month. The station expects to telecast about 

50 houi's a week of network programs, being 

on the air 110 hours weekly. At present the 

cable will receive incoming .show-s only, no 

facilities for sending being so far set up. 

Heavy Fire Damage to Oldham 

SPARTA, TENN.—Pii-e 

caused damage estimated 

at $75,000 to the Oldham Theatre 

building here. The theatre is ow-ned by the 

Cumberland Amusement Co. The blaze i.^; 

believed to have resulted from defective wiring 

in a storeroom in the upper section of 

the building. 

State Admits Children Free 

COCOA, FLA.—A capacity audience of children 

was present at the State Theatre on 

Saturday morning when R. O. Nicholls. 

local 

Pure Oil distributor entertained with a free 

show. Tickets were obtained from dealers 

of Pui-e Oil products located in the area. 

A.V. CAUGERs.cxvcce 

/KC. 

Merchant Trailers for sure-fire 

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PHONE or WRITE ».^>'^*7 ^^2,° 

^ Independence, Mo. 

1913-1952 Service 

39 Years of 

Satisfactory 

TO SOUTHERN EXHIBITORS 

Consult Us for Your Theatre and Drive-In Needs 

THE QUEEN FEATURE SERVICE, INC. 

1912^4 Morris Ave. Phone 3-8665 

BIRMINGHAM 3, ALABAMA 

MEMPHIS 

PJhanges in ownerxhip of two mtdsoutli theatres 

have been announced. The Lam 

Theatre at Lambert, Miss., ha.s been purchased 

by W. R. Tult from Howard Langford. 

The Ritz at Reyno, Ark., formerly owned by 

Clyde R. Rice, Is now beliiK operated by Mrs. 

Faye Lamb of the partnership of Lamb & 

Brown . . . K. H. Kinney is oiH'niiiK the 79 

Drive-In on Highway 79 at Hughes, Ark. The 

new outdoorer has a capacity of between 

300 and 400 cars. 

Kadio station \VI)I,\ has inaugurated a 

. . . 

series of free shows for Negro children in 

four playgrounds in Memphis, according to 

Bert Ferguson, co-owner and general manager 

of the station, there are few Negro theatres 

within reach of most Negro residential 

areas Gene Nelson and Virginia Gibson, 

dancing headliners from Warner Bros., made 

three personal appearances at the Warner 

Theatre where Miss Gibson's current film, 

"About Face," was showing. The couple were 

guests at the Lions club luncheon and were 

interviewed by press and radio while in Memphis. 

The Rialto of Morrilton, Ark., one of the 

Malco chain, is closed for remodeling . . . 

Howard Carey Nelson, National Theatre Supply, 

was married to Hilda Frances Sims of 

Charleston, Miss. After a southern wedding 

trip, the couple will live in Oklahoma City 

where Nelson has been promoted to city 

sales engineer. 

R. L. Bostick, NTS manager and district 

vice-president, attended the district managers 

meeting in New York . Agey, 

vice-president of DIT-MCO, Kansas City, 

visited the Monarch office last week ... J. 

H. McCarthy, Warner Theatre manager, was 

in Wisconsin on a two-week vacation . . . 

Mrs. Ann Crowe is the new assistant cashier 

at Monogram, succeeding Mrs. Willie Via who 

is leaving Memphis. Mrs. Vivien Wahlquist 

is a booker at Monogram now, succeeding 

Complete 

line of standard 

accessoriesall 

companies 

Pat Hammond who resigned. She formerly 

was at Columbia. 

AmoiiK vatatloners were Fred Curd, office 

manager for RKO; Mrs. Joanne Todd, cashier 

for Monogram, visiting relatives In Kentucky; 

Mrs. Laura Gordon, MOM booker, driving 

to California with her husband and another 

couple: G. C. Hale, .service engineer for National 

Tlieatre Supply, and his family, at 

Hot Springs, and Miss Katherine Randle, Lippert 

booker, In BUoxi, Miss. 

Recent visitors included: From Arkansas, 

Mrs. Claud Snow of Swifton: E. D. Pllppin, 

Dell: Johnnie James of Cotton Plant: W. P. 

Dowling. the Palace. Greenwood: Zell Jaynes. 

the Maxie, Trumann: Paul Shafer and Robert 

Bradley, Poin.sett Drive-In, Marked Tree; 

John Lowry and son Jack of the Lowry at 

RussellviUe and the Park and Plaza at Bentonville: 

T. H. Stanley, Radio at Beebe, and 

Pat Fleming of the Gail at Round Pond. 

From Tennessee: W. F. RuffIn Jr.. Coving- 

. . . 

. . . 

ton: G. H. Goss, Rustic at Parsons; N. B. 

Fair, Sommerville; Louise Mask, Luez, 

Bolivar, and Miss Amelia EUlis, Mason 

From Mississippi 

: Mr. and Mrs. Bern Jackson, 

the Delta at Ruleville; D. J. Collier, the 

Globe at Shaw: Mrs. J. C. Nobe. the Temple 

at Leland and Roosevelt at HoUandale; Leon 

Rountree, the Holly at Holly Springs and 

the Grand at Water Valley, and Mrs. Verlia 

Gullett, Benoit Roy Dillard of Wardell 

and E. G. Vaniver of the Palace at Kennett 

were in from Missouri. 

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65

. 

MIAMI 

n musement editor Herb Rau left on a busmans 

holiday, traveling west with stops at 

New Orleans, Houston and Las Vegas for a 

look at the latest in show business. Then he 

goes to Hollywood to see the latest films . . 

The Hi-Way Drive-In, Fort Lauderdale, has 

started a series of eight Monday night features. 

A local radio announcer is quiz master 

at the evening eventxS and there will be 80 

prizes given away. To emphasize the efficiency 

of the theatre's insect control apparatus, 

the at)sence of mosquitoes, bugs and sandflies 

is being stressed. 

"Skirts Ahoy!" is in its fourth week at 

Florida State's Colony and Florida theatres. 

James Barnett. manager of the downtown 

Florida, has one of tile most eye-arresting 

fronts so far seen on Flagler street. A large 

round display revolves above the marquee, 

causing the figures of the film's featured 

swimmers to move in swimming motion. Tlie 

picture holds special interest for this area 

since the child swimmers. Bubba and Kathy 

Tongay, claim Miami as home. A Lincoln 

road shop put on a "Skirts Ahoy!" fashion 

show at the Miami Beach Colony. 

A new air conditioning system has been 

installed in Wometco's neighborhood Surf . 

Florida State's Cinema has inaugurated new 

low summer prices, with an evening top of 

^ttS^BPhk.

Affectionate Tributes 

To O'Donnell and Cole 

DALLAS—The historic three-day COMPO conference came to si 

fitting climax here last week with affectionate tributes to the two men 

who long have been in the vanguard of activities for improvement and 

unity of the industry: namely. Robert J. O'Donnell and Col H. A. Cole. 

The Wednesday night banquet and the gifts presented the two 

Texas industry leaders, whose leadership now has become nationwide, 

combined in a unique way to illustrate the warm esteem in which the 

two men are held. 

Bob O'Donnell was presented a lifesize portrait of his 

wife, and a suite of new furniture was given to Colonel Cole for the 

Allied Theatres of Texas office where Cole spends so much of his time. 

The gifts were made possible by these Texas industry leaders and 

friends: 

John Adorns 

John Allen 

Roy Beoll 

Herman Biersdorf 

O. K, Bourgeous 

T. W. Bridges 

Ben Commock 

Charles E, Dorden 

Alfred Delcambre 

Claude Ezell 

Horace Foils 

Julius Gordon 

H. J. Griffith 

Karl Hoblitzelle 

Von Hollimon 

Jack Houlthon 

Houseman Insurance Co. 

Phil Isley 

Al Kane 

Tood Leon 

Hi Martin 

Bill O'Donnell 

Rip Payne 

Jimmy Prichord 

Al Reynolds 

L. M. Rice 

Doak Roberts 

Ed Rowley 

Theo Routt 

Sol Sachs 

Julius Schepps 

Harold Schworz 

Mark Sheridan 

Paul Short 

Bob Warner 

Raymond Willie 

Ronald Reagan, president of the Screen 

Actors Guild, served as toastmaster at the 

testimonial banquet, held in the grand ballroom 

of the Adolphus hotel, which was filled 

to overflowing. Reagan read the names of 

the ten Texas COMPO executive chairmen 

who were responsible for the conference: 

namely, Karl Hoblitzelle, Cole, O'Donnell, 

Edward H. Rowley, H. J. Griffith, Julius 

Gordon, Phil Isley. Claude Ezell, Henry 

Reeve and Paul Short. 

Reagan introduced William C. McCraw, 

executive of Variety International, who made 

the presentation speech for Colonel Cole; 

"No man has more uniformly displayed a 

generosity of heart: human as life itself and 

with a smile in his heart, he is truly one of 

God's appointed ... No man has been more 

sincere in his thoughts and efforts to help 

his fellow industrymen. These have been 

fast fleeting years for the colonel, and he 

loved the business that blessed him. 

"As head of COMPO, with Bob O'Donnell. 

I know of no man more devoted to the causes 

and problems of the business. 

"No man could ever erect a monument in 

marble or steel as everlasting as that w-ritten 

in the hearts of his fellows and associates. 

"Now, colonel, it gives me a great deal of 

pleasure to advise you these men and women 

assembled here have refurnislied 

your office. 

In the morning when you go to work you 

will find a new desk, new chair. We hope 

they will serve as a remembrance each day 

that always we love you because of your 

great soul and open heart. You deserve only 

Alice Faye, actress and radio star and 

wife of Phi! Harris, the orchestra leader, 

presents a personal compliment to Colonel 

Cole as Bob O'Donnell looks on. 

the great things of hfe that can come to a 

good man. All of us are better people because 

you have come this way." 

Cole found it difficult to respond, but he 

said with feeling: "I do believe that a great 

deal of what has been said .should be discounted 

... I have made mistakes and errors, 

but they have been of the mind and 

not of the heart. I have always had the 

l(l> O'Donnell and wife standing beside 

the oil portrait of .Mrs. O'Donnell presented 

by the COMPO conference. 

feeling that this Is a great industry, and what 

little I could do to help it to greatest fruition. 

that was something I must do. 

"I am going next week to New York City. 

I pledge myself to do the best that I know 

how in this great tax repeal effort. I love 

it that such a big task .should come to me 

this late in life. In contrast to the horror 

of feeling u.seless, it Ls a great feeling that 

my lellow exhibitors can look to me to do 

a big job. 

"Thanks again for the wonderful gift. I 

appreciate everything that has been done for 

me, and I hope that I can prove worthy of it." 

The colonel walked to his seat amidst a 

standing ovation. 

Reagan then introduced Alice Paye and 

Phil Harrts. 

Rabbi Israel Chodos of Oklahoma City then 

gave an eloquent testimonial honoring O'Donnell. 

Chodos said: 

"In the old Olympic torch races, each contestant 

started in the race with a lighted 

torch in his hand. The winner of the race 

was not the one who arrived first, at the goal. 

The winner was he who arrived first at the 

goal with his torch still burning brightly. 

"We have gathered in the grandstands this 

evening te cheer on to victory a gallant 

sprinter on life's highw'ay. Some few runners 

may have gone beyond him. but their torch 

is extinguished in irremediable gloom. Our 

favorite in this race can be recognized by 

his aristocratic carriage, by his purposive, 

measured stride, by the benediction of his 

radiant smile, by the youthful Olympian 

head crowned with antique silver. And in 

(Continued on next page) 

ii^tc'n 

Snapped at the "COMPO conference were the above groups of 

Texas exhibitors. Left to right: Max Skelton, Temple; .Martin 

Johns, Houston; F. W. Nance, Beeville; Jack Farr and Jack Groves, 

Houston; Eddie Joseph, Austin, and J. G. Long, Bay City. In righthand 

photo: Bruce Collins, Corpus Christi; Kyle Rorex. i \r

h 

Genera, view of the Adolphus grand ballroom during the testimonial banquet for Bob ODonnell and Colonel Cole 

Honor O'Donnell, 

Cole 

(Continued from preceding page) 

his hand there is a torch o£ brilliant light, 

which no angry wind can extinguish; which 

no stoi-m can quench. It is the sacred flame 

of honor. It is the sacred flame of love for 

humanity. It is the Ught of loving kindness 

and compassion and deeds of mercy. It is 

the light of precious friends. It is the torch 

of joy in everything that ennobles life. And 

he holds that torch aloft, proudly as he 

runs, for he Itindled it at the altar of God. 

"And his name is Bob O'Donnell! 

AN ACQXJISITIVE SOCIETY 

"We live \n an acquisitive society. Possessions 

possess us. Our lives are dominated 

by the crass slogan, 'Business is business.' 

Things and gadgets clutter up our days. The 

music of the spheres is drowned out by the 

discordant clinking of coins. 

"Getting money may develop men's characters; 

having it ruins them. An Irish busboy 

won 5,000 pounds in the Sweepstakes. 

'Are you going to quit now that you are 

rich?' they asked him. 'No,' he answered, 

'but I'm going to be awfully impertinent.' 

That is why so many people born with a 

silver spoon in their mouths never make 

much stir with it. 

"Somehow the having of money makes us 

callous to the pain of mankind. When a 

face is slapped by a tyrant across the seas, 

we do not feel the smart of that pain on 

our cheeks. When a baby is torn from its 

mother's breast and cries out in the pangs 

of unsatisfied hunger, we fail to hear in that 

child's cry the mounting wail of an agonized 

humsinity. 

"Our bloated egos, our swollen self-centeredness, 

hide from our eyes the suffering 

of our fellowmen. We become little rotund 

islands of complacency in a vast, engulfing sea 

of trsigedy. 

"We pass the brief hour between life's sunrise 

and its sunset, in pettiness and vanities. 

And for so many of us life is a sore disenchantment; 

a dull dragging of chains between 

the cradle and the grave; an elongated 

yawn between the oblivions of birth 

and death; a tale told by an idiot full of 

sound and fury, signifying nothing. 

"We celebrate tonight a man who has 

dedicated his life to help others. 

"Bob O'Donnell knew that there are some 

boys in the world who are denied their birthright. 

So he took over $350,000 of the gain 

that was due him from the profits of 

'Tembo' and gave it outright to the Texas 

Foundation of Variety's Boys Ranch at Bedford. 

"What an example to emulate! 

"Tent 17 of the Texas branch of Variety 

Clubs International, adopted lovingly the 

heart fund project, to alleviate the suffering 

of men, women and children whose coronary 

affliction robs them of life's fullness. Bob 

O'Donnell opened his gi-eat big Iri^h heart 

to them; to moUify their wounds, to bring 

surcease to their sorrow, to help them look 

upward when they were flat on their backs. 

Only God knows the actual extent of the 

largesse and munificence he spread on behalf 

of this project. 

"His is a life of radiation, not absorption. 

By his merciful deeds he has transmuted 

the tedium of life into a Te Deum. He knows 

how to soar into the stratosphere of the 

spirit, where he proclaims with creedless 

ecstasy; Nihil Humanum Mihd Alienum Est. 

Nothing that touches human life is foreign 

to me. 

"In a deeper sense. Bob O'Donnell's personal 

life and attainments represent a gift 

to American youth, which rivals his philanthropies 

in significance and challenge. 

"A mood of cynical hopelessness pervades our 

generation. The prophets of doom all about 

us, drape themselves in opaque blackness, 

and proclaim, in sepulchral tones, the death 

of our world. They dip their pens in bitter 

gall, and scrawl upon the walls of the world, 

the ominous handwriting which spells the 

end of civilization. 

"The world is tottering, for the third time 

in one generation, on the brink of an abyss. 

The atom bomb, which is a highly developed 

form of self-destruction in the giant economy 

size, will grind our civilization and its 

cherished values in the dust. 

AN HORATIO ALGER STORY 

"The growing clamor for a welfare state 

instead of a state of welfare, paralyzes their 

initiative and renders scleritic their will tff 

survive. Irresponsible, aimless drifting is 

fast replacing the dogged, adventurous determination 

to chart new courses, to blaze 

new trails, which have been the romance of 

America and Americans. The glowing life of 

Bob O'Donnell hurls the defi into the teeth 

of these prophets of doom. 

"I do not wish to be guilty of premature 

recitation of Bob's obituary. But his intriguing 

life story calls up the shades of Horatio 

Alger: from humble usher to Chief Barker; 

from a $15 a week employe to the coveted 

post of general manager of the Interstate 

Theatres; from day laborer to titan of commerce. 

Not bad. 

"Don't tell us there is no more opportunity. 

Look at Bob O'Donnell." 

In responding O'Donnell emphasized his 

great affection and love for Colonel Cole, 

and said to Rabbi Chados, "Your interpretation 

of a man in the theatre world, though I 

feel that I fall far short of the stature of 

your remarks, is a challenge to every man 

in the business." 

Bordertown Burglarized 

EL PASO, TEX.—Burglars recently entered 

the Bordertown Drive-In on Highway 62 and 

Manager Robert McLaughlin 

fled with $74.72. 

said they entered the grounds through a 

locked gate and took the money from a 

strongbox in his office. 

08 


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BOXOFFICE :: June 21. 1952 

69

, 

Speaker at COMPO Session Terms 

Texas World Exhibition Capital 

DALLAS—In an address at the three-day 

COMPO conference recounting the virtues of 

Texas exhibitors and their leaders, John Ben 

Sheppard declared that the cardinal responsibility 

of all U.S. theatremen is to keep motion 

pictures free, "high in quality and morality," 

and to maintain the local film house 

as "the auditorium of democracy." 

His speech follows: 

"We are very individualistic here in the 

Republic of Texas, and even on such occasions 

as this we are inclined to wonder 

just what the motion picture industry has to 

do with us as Texans. We ask ourselves, 

•Just what is the story of motion pictures 

in Texas, anyway?' 

"The motion picture industry in Texas has 

a story to tell that Texans can be amazed 

at, even though they have long been accustomed 

to sharing superlatives about the biggest 

state in the umon. 

"Hollywood is considered the motion picture 

production capital of the world. New York 

is considered the distribution capital. But 

Texas is considered the film exhibition center 

of the world, for very good reasons. 

INA'ESTMENT IS 200 JULLION 

"There are more than 200 million dollars 

invested in the motion picture industry in 

Texas—more than all the money invested in 

the Hollywood studios. About 3,500,000 persons 

in Texas go to the movies every week. 

In this state there are 1,585 conventional theatres 

and 375 drive-ins, a total of 1,960 theatres. 

These theatres employ almost 16,000 

people, and their combined weekly pay roll 

is more than $650,000. Even though Texas 

has only 1 19 of the population of the United 

States, it contributes 1/12 of the national 

revenue from motion pictures. It is the biggest 

film center in the world. 

"The Texan's love of good movies, and his 

appreciation of the community theatre, is 

no accident. It is due primarily to the envisioned 

and tireless leadership of the nine 

executive chairmen of the Texas COMPO 

Showmen—Karl Hoblitzelle, R. J. O'Donnell, 

H. J. Griffith, Julius Gordon, Claude Ezell, 

Phil Isley. Hemy Reeve, Ed Rowley, and 

Col. H. A. Cole. These men are largely responsible 

for the growth and success of the motion 

picture industry in Texas. They are 

among the state's No. 1 citizens. We are 

proud of them and grateful to them for what 

they have accomplished. 

TEXAS PRICES LOWEST 

"Because of men like these the people of 

Texas are getting the best that the film industry 

has to offer. Not only that, but they 

are getting it cheaper than anywhere else. 

Since 1945, the cost of food has gone up 58 

per cent. The cost of clothing has risen 

33 ',2 per cent, and rent 24 per cent. All over 

the country the cost of admission to a movie 

has risen only 11 per cent, but in Texas it 

has ri.sen less than 3 per cent. 

"The average price of admission to a motion 

picture theatre in Texas is only 36 cents. 

Since most of the theatres in Texas show 

single features, and the average program lasts 

two hours and eight minutes, Texans are getting 

the world's finest entertainment for only 

17 cents an hour. 

"Does the tremendous size of the movie 

industry in Texas mean that huge sums of 

money are leaving the state? Not at all. 

Seventy-five per cent of every dollar .spent 

in a Texas theatre remains in Texas. 

"What kind of people are the.sc fellow 

Texans of the motion picture industry? To 

say that they are just ordinary folk like 

everybody el.se would hardly do them justice, 

because they are vei-y much above average in 

many respects. Although they make up less 

than one-half of 1 per cent of the population, 

they contribute 9 per cent of all the 

money given to various charities in the state. 

Statistically speaking, this means that the 

average person in the Texas theatre industry 

gives from 10 to 20 times his share to Texas 

charities. 

"The theatreman in Texas is a very substantial 

citizen, with a great interest in the 

moral, educational, and financial welfare of 

his state. Eight out of every ten people employed 

by the motion picture industry in 

Texas have a high school education—and 65 

per cent have a college education. Seventynine 

per cent of them are married, and more 

than eight out of ten of these own their own 

homes. 

"But even more outstanding than this high 

percentage of home ownership is the manner 

in which these people give the home its 

proper importance in a moral and democratic 

society. In 1951, when the national divorce 

rate was 40 per cent, and the over-all rate 

in Texas was 37 per cent, the divorce rate 

in the theatre industry in our state was only 

16 per cent. More than eight out of ten of 

these people are church members who attend 

regularly, and almost nine out of ten are 

voters. There are very few other professional 

or business groups that can boast of such a 

record. 

AN INDUSTRY RESPONSIBILITY 

"But with such an outstanding record goes 

also an outstanding responsibility. The motion 

picture industry has become—socially, 

financially, and educationally—a national institution 

of the first rank, and as such it is 

a controlling power in the destiny of this 

nation. It has replaced some of the institutions 

which made this country free and 

great. Years ago, people used to exchange 

news and opinions over a cracker barrel in 

a general store. But the general store is gone, 

and nowadays people get news, form political 

opinions and receive many of their impressions 

of the world, not over a cracker barrel, 

but in a theatre over a sack of popcorn. The 

theatre has become one of the foremost institutions 

of freedom, the auditorium of 

democracy, and the motion picture exhibitor 

has on his shoulders the responsibility of being 

a citizen and a leader of citizens. 

"But the responsibility is not one-sided. 

The public, too, has a duty to fulfill to the 

motion picture theatre. People are obligated 

to think on its importance in our demociutic 

way of life. They must realize that motion 

pictures are a source of information and 

education, and that they represent a freedom 

that is fully as important as freedom 

of speech, press or assembly, and they must 

give the movies the proper place in their 

everyday activities. 

"Motion pictures are as inseparable from 

TIM HOLT'S NEW 

star Tim Holt is 

HOSS' — Cowboy 

pictured with the latest 

addition to his collection of bangtails, a 

tiny, cocoa-brown Shetland pony, presented 

to him recently by the school children 

of Ada, Okla., to use in entertaining 

crippled children in hospitals. The pony 

is only on trial. If he can be trained, the 

official presentation will be held during 

the annual Ada rodeo in August. The dog 

appearing in the photo is Tim's own dog, 

Saant Poo. 

the American way of life as books, newspapers 

and town halls. Our common and 

cardinal responsibility, with regard to the 

movies, is to keep them free, to keep them 

high in quality and morality, and to keep 

the local film house before us as a symbol 

of our freedom and a challenge to our citizenship," 

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. . IT'S 

Oklahoma Ciiy Ten! 

Holds Golf Tourney 

OKLAHOMA CITY- Variety TciU 22 stagi'd 

its second annual golf tournament and dinner 

dance Tuesday ilO> and Glen Fowler of 

Athel Boyter's booking agency, was medalist 

in the golf match. Charley Hudgens. Universal 

manager, was chairman of the event. 

A total of 53 golfers participated in the 

one-day meet, with prizes for every player. 

Bill Maddox. Universal salesman; Don Tullius. 

Warner Bros, manager; C. H. "Buck" 

Weaver. Paramount manager and Tent 22 

chief barker: Frank McCabe, Video; Ralph 

Warner. Hudgens and Johnny Wilkinson, associate 

member, were on the prize committee. 

A dinner dance was held that night with an 

open hou.se preceding the dinner. All three 

affairs were in the Persian room of the Skirvin 

Tower hotel. About 155 persons attended. 

Meantime, the tent planned another big 

dinner dance for July 7 at the Beacon club 

with John Rowley, second international chief 

barker. Dallas, as special guest. 

The party will be free to members and their 

wives and will feature special entertainment. 

Jack Bryant, Dallas club manager, also will 

attend. Don TuUius. Warner manager, is 

chairman of arrangements for the event. 

Chief Barker Weaver this week also revealed 

that plans are being made for a car 

giveaway set for December 22 in the Municipal 

Auditorium. A Cadillac and Ford will be 

given away at a dinner dance. Dee Fuller, 

auditorium manager, is in charge of arrangements 

for this event and is chairman of the 

auto award committee. 

The annual Tent 22 Turtle Derby, with 

Tullius as chairman, is set for September 13 

at the Stockyards Coliseum. 

Texas Equipment Dealers 

Hold Dallas Conference 

DALLAS—Texas theatre equipment dealers 

met at the Adolphus hotel here recently in 

a conference called by Ray Colvin. executive 

director of the Theatre Equipment Dealers 

Ass'n of America. The meeting was held in 

conjunction with the Texas COMPO Conference. 

Representatives of all equipment firm 

members of TEDA in Texas attended the 

meeting. General discussions of problems 

confronting the industry were conducted and 

other special matters were acted upon. 

Among these was the adoption of resolutions 

to put forth every effort possible to 

help exhibitors with their campaign against 

admissions taxes, to aid COMPO on a national 

scale and to assist Texas exhibitors in 

procuring COMPO speakers for special occasions 

in their towns. 

TEI Calls Off New Theatre 

Planned in Denver City 

DENVER CITY. TEX.—Rising costs of material 

and generally unsettled conditions led 

officials of Theatre Enterprises. Inc., to 

postpone for the time being their plans for 

a new theatre here, C. C. Caldwell, TEI executive, 

said on a recent visit here with Jim 

Bell, manager of the Rhea. 

The Rhea was erected in 1939 and then 

called the Ritz while a theatre in the south 

part of town was called the Rhea. It was subsequently 

destroyed by fire and the name was 

given to the Ritz. 

OKLAHOMA CITY 

âvc Hunt, Republic manager, and Cliff 

White, Video's chief booker, went l

Book It 

'^nrT^. 

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HAROLD SCHWARZ 

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MGM Testing Response to Ad Mat 

Idea 

Developed by Don Douglas 

DALLAS — An idea (il Harry Hardgrave, 

fornu'r city manager for Rowley United Theatres 

at Sherman, and 

developed by Don 

Douglas, advertisingpublicity 

manager for 

the circuit, has been 

adopted by MGM on a 

trial ba.sis in the 

southwest. 

Douglas hopes the 

idea, a composite mat 

service, will be adopted 

nationally by all distribution 

companies. 

He obtained the assistance 

Don Douglas 

of the steer- 

ing committee of Texas COMPO Showmen, 

Col. H. A. Cole and E. B. Coleman, southwest 

division publicist for MGM, in putting 

over the idea with MGM. 

The composite mat offered by MGM is 

about 12 inches square, made up of four 

styles and sizes of mats from a one-inch 

slug to a six-inch mat. Included are one 

and two-column scene mats, four one-column 

ad mats ranging from the inch slug to a fiveinch 

ad. plus two styles of attractive borders. 

The composite, offering 12 columns of selected 

mats, costs only 35 cents. If bought 

individually the cost would be $1.80, not 

counting the borders. 

Douglas lists the advantages of the composite 

as follows: 

First, at a cost of only five cents more 

than a two-column mat, a selection of 12 

columns of mats and borders is provided. 

The individual mats are always 

the same size, which makes it easy to 

lay out an ad campaign on each MGM 

picture. 

Interstate to Install TV 

At Theatre in Houston 

HOUSTON—R. J. O'Donnell, executive 

head of Interstate Theatres, says that big 

screen television for theatres is coming to 

Houston this summer before the opening of 

the football season. 

Big-time football, other sporting events and 

similar happenings will be shown. The screen 

will be installed in either the Met, Majestic 

or Kirby theatre. Installation of the TV 

screen was made possible when the city 

was included on the "cable," the line that 

feeds telecasts directly into areas without 

first being recorded on film. 

Rio Theatre Destroyed; 

Across Texas Border 

REYNOSA, MEX.—The Rio Theatre, located 

on the small plaza on the Monterrey 

highway, was destroyed by fire June 11. An 

overheated electric motor operating a refrigeration 

system was believed to have caused 

the blaze. Rodolfo Garza, manager of the 

house, estimated the loss at between 600,000 

and 700,000 pesos or more than $75,000. 

One of the largest theatres in Reynosa, the 

Rio was used as a public meeting place of 

government authorities. One fire truck from 

McAllen, Tex., responded to the alarm. 

Second, the small mats can be u.sed 

for a teaser campaign with a large one 

or two-column opening day ad, followed 

up by ads of different size on the second 

and following days. 

Third, the composite contains both a 

one and a two-column mat, something 

the average exhibitor does not bother 

to order. In addition most newspapers 

will run scene mats with a reader free. 

Scene mats are ticket sellers. 

"Of course, you cannot use all the mats 

on each picture, but at 35 cents you are getting 

a selection of 12 columns of mats at a 

cost of two and one-third columns," Douglas 

said. "Your ads will have more distinction 

and better selling appeal, because it is 

a certainty that MGM or any other distributor 

can make more attractive ads on 

their own pictures than any outside source. 

"Rowley United, Theatre Enterprises and 

most of the other circuits have placed standing 

orders with National for the MGM Special 

Mat No. 1, which is the designation for 

this composite mat, on each of their releases. 

This idea is being given a trial by MGM. 

Encourage them by placing on standing order 

with National Screen your request for 

Special Mat No. 1 on all MGM releases. Think 

how valuable this would be for you if every 

distributor made composite mats available 

on their pictures. You would always be assured 

of a fine selection of the best mats 

on every picture, as good as you could select 

if you had a pressbook." 

Many people in the industry feel that the 

composite mat meets the requirements of 90 

per cent of the theatres in this territory. If 

adopted universally it would save a lot of 

money and waste and make for better and 

quicker service. 

CLASSIHED ADS—EASY TO USE 

• MACHINE FOLD 

• ROLL, SINGLE-DUPLEX 

• RESERVED SEAT 

• BOOK STRIP 

THEATER GIFT COUPON BOOKS 

tlASON PASSES — ONE TIME COMPS. 

-A-eeu-RA&Y- 

SOUTHWEST TICKET & COUPON CO. 

2110 CORINTH ST. • Horwood 7185 • DALLAS, TEX 


. . The 

. . The 

Maurice Cole lo Build 

Drive-In at Abilene 

ABILENE. TEX.—About $218.U0U iii Abileni' 

construction was among $17,000,000 approved 

by the National Production Authority for 

Texas recently. Among the local projects, 

Maurice S. Cole received approval of im 

$18,000 theatre. 

Landscaping and other costs beyond material 

will bring the cost of the theatre, which 

will be a drive-in, to $22,000. That was the 

amount .stated in the construction permit 

authorized by the city engineering department. 

Cole's site is at 1750 N. Treadaway 

Blvd. He will be able to use the land he 

originally purchased for the building but 

altered his plan to place the structures on 

a different part. 

The spot on which Cole first intended to 

locate the theatre proved to have been designated 

as an extension of North 18th street. 

He will build outside the designated street 

area. Building Inspector L. L. Thoma^;son 

said construction cost, plus land.scaping and 

price of the land, will make Cole's total investment 

$108,000. Cole will name the airer 

the Key City. 

Jasper Drive-In Opens 

JASPER, TEX.—Jasper's new drive-in, 

owned and operated by F. W. McManus of 

Jasper and J. Wood Fain of Woodville, Tex., 

co-owners of the Texas Theatre here, has 

been opened on Highway 96 just south of 

town. It has a capacity of more than 500 

automobiles. McManus is the manager. 

300 Asked for Speakers 

At Texas COMPO Office 

DALLAS—Some 300 requests for speakers 

have come into the Texas COMPO office since 

last Thursday asking for recordings of 

speeches and discussions made at the Texas 

COMPO Conference June 9-11. 

Paul Short, sp>eaklng for the COMPO executive 

chairman, said that a package arrangement 

would be completed to include copies of 

important speeches and recordings of the 

principal speakers. The package soon will be 

made available at the exact cost. 

SAN ANTONIO 

IJarnId Schwarz, head of Tower Picture.'!, 

. 

. . . "The 

Dallas, was callinK on the local theatre 

trade new secretary in the Alameda 

Theatre office is Pauline Tljerina 

Marihuna Story," distributed by Richard 

Crane of Dallius, played four days at the National 

and two days at the Zaragoza. Crane 

was here with the picture. 

Arthur Land.sman, president of Stat

. . Arnold 

. . Jack 

DALLAS 

Terry Brewster, booker at Texas Theatre 

Service, is spendiiiK his vacation at Fort 

Smith. Ark . Swiger, Southland Tlieatre 

Brokers, has been in Denver. Colo. . . . Al 

M. Kane, divi.sion manager for Paramount, 

sent special invitations to leaders of women's 

groups all over the city for the screening of 

"Carrie" at the Capitan Theatre June 12. It 

was well-attended and Evelyn Oppenheimer, 

well-known local book reviewer, appeared to 

give a brief discussion of Tlieodore Dreiser's 

place in American literature. The film was 

adapted from Eh-eiser's book "Sister Carrie." 

n. K. CaTrington, Nationwide Pictures, left 

for New York on a ten-day business trip . . . 

Col. H. A. Cole left Wednesday il8) for New 

York City to meet Pat McGee of Denver and 

the heads of national COMPO to lay plans 

for the national tax repeal program . . . Kyle 

Rorex. executive director of Texas COMPO. 

left for Taos. N. M.. for a well-earned rest. 

He will visit several days in Galveston on his 

way back home. 

J. Robert Bell, assistant manager of the 

Crest Tlieatre here, left Monday (16) on vacation. 

He has no particular destination, but 

said he would just drive off on an extended 

Mr. and Mrs. Phil Isley left 

road trip . . . 

Monday for Ogden. Utah, with Mike and Robert 

Walker, who have been visiting with 

them for the last couple of weeks. They will 

retui-n to Dallas in one week. 

Aline Andres of National Screen is on vacation 

. Barnes of NSS went to 

San Francisco on vacation . . . Mary Bitting. 

Columbia, will return to work Monday (23) 

after a two-week vacation ... Sol Sachs. RKO 

manager, was to leave for New York Saturday 

(21). Sachs said latest information 

showed that the Dallas branch is in fourth 

place in the Ned Depinet drive, which started 

December 21 and ends June 26. The entii-e 

organization is putting out every effort to 

climb to first place in the short time remaining. 

Deborah Lynn is the name of the baby 

girl who arrived in the Charles E. Darden 

hou.sehold June 5 at Florence Nightingale 

George Lantz. .sound engineer 

hospital . . . 

for Interstate Theatres, is on vacation . . . 

Dorothy Johns, secretary to R. I. Payne, 

Theatre Enterprises, has returned from a 

busy two-week vacation on the west coast. 

Dorothy visited Los Angeles and took in the 

sights, then went on to San Francisco and 

.spent several days in that city. 

R. I. Payne, Eddie Forrester and Joe Caffo 

of Theatre Enterprises went to New Mexico 

for the annual meeting of New Mexico Theatre 

Owners Tuesday and Wednesday (17. 

18). 

"71^0 jp^ . . . 

Mac Enterprises, D. F. McCrosky, president, 

moved on June 10 to a new address on Filmrow—2021 

Jackson St. McCrosky left Monday 

(16) for a trip to Memphis, Nashville and 

Centralia. 111., taking his son Dale with him. 

They will meet Mrs. McCrosky in Oklahoma 

City for the weekend. 

Late Fred Larned's Son 

Joins Astor in South 

DALLAS—Aj-thur Fred Larned III. son of 

the late Paramount exchange manager, Fred 

Larned. has joined Astor Pictui-es Co., with 

offices in Dallas, Memphis and New Orleans. 

The younger Larned, who is 27, will have 

full charge of booking activities and sales 

contacts in the Astor system. He has already 

had considerable Filmrow experience. 

W. G. Church to Ashdown 

ASHDOWN. ARK.—W. G. Church has been 

transferred from the management of the 

Chief Theatre at Broken Bow. Okla., to the 

Williams theatres here. His home is in De- 

Queen and he akeady had many Ashdown 

contacts. 

COOLING CHECK 

BLOWERS, 

AIR -WASHERS, 

MOTORS. 

V-DRIVES, 

SWITCHES. 

ASPEN EXCELSIOR MATS. 

PUMPS. 

PULLEYS. 

V-BELTS. 

FLOAT VALVES. ETC. 

HERBER BROTHERS 

"Fair Treatment and Adequate Service for 25 Years" 

408 S. HARWOOD DALLAS, TEXAS 

Texas Drive-In Ass'n 

To Meet on July 16 

DALLAS — The Texas Drive-In Theatre 

Owners Ass'n will hold its first formal meeting 

in the Cactus room of the Adolphus hotel 

on the afternoan of July 16, it was revealed 

this week. 

Charles W. Weisenburg. temporary secretary-treasurer 

of the new organization, said 

that approximately 60 Texas drive-ins were 

represented at the first meeting held June 

9 in connection with the Texas COMPO Conference. 

Meantime. Rice & Tablowsky, attorneys, 

are preparing legal papers for the new organization, 

including bylaws and a charter. At 

the July 16 meeting an election will be held 

for permanent officers and board of directors 

and further details will be worked out on the 

purposes of the organization. This is the 

second state drive-in association. The first 

was organized in Ohio. 

In order to be eligible for membership an 

individual must be an owner or partner or at 

least financially interested in a drive-in. 

Temporary officers named at the June 

meeting were Jack Farr, Trail Drive-In, 

Houston, temporary president; E. L. Pack, 

Dallas, vice-president, and Charles W. Weisenburg, 

Dallas, secretary-treasurer. Temporrary 

board members are W. O. Bearden, Lubbock; 

Jake Lutzer, Fort Worth; Arthur 

Landsman, San Antonio; Prank Navels, 

Hearne; Claude Ezell, Dallas, and Fred Smith, 

Huntsville. 

Among those attending the first meeting, 

including the temporary officers, were R. N. 

Smith, Mission; Bob Moran, Dallas; Jim Ferguson, 

Grand Prairie; H. Larke, Lubbock; 

Harold Brooks, Dallas; James Riggs, Dallas; 

A. P. Boyette, College Station; Charles Albert, 

San Antonio; Jack Groves, Houston; Lou 

Johns, El Paso; H. H. Muller, San Antonio; 

Doyle Garrett, Dallas. 

Monthly Luncheon Group 

To Meet in Dallas June 26 

O'Donnell, one of the active 

DALLAS—Bill 

members of the Texas COMPO bui'eau, will 

speak at the monthly luncheon meeting of 

Filmrow secretaries at the Town and Country 

restaurant here Thursday (26). 

Secretaries also are looking forward to 

seeing Mrs. Helen Jane Hahn again. Helen 

Jane, secretary to Col. H. A. Cole, arranged 

for the first meeting last month with Winnell 

Quinn. Stormy Meadows and Prankie 

Weatherford. However, Helen Jane became ill 

shortly after the last meeting and underwent 

an operation. She has been at home the last 

two weeks recuperating and her doctor says 

she will be able to attend the meeting next 

week if her improvement continues. 

Helen Jane has been concerned about the 

welfare of her boss. Cole, but the other secretaries 

along Jackson street have been pinchhitting 

for her and Cole's secretarial work 

has been kept up niciely. 

Eldon Cofimans Have Daughter 

HOUSTON—Eldon Coffman, manager of 

the Sunset Theatre here, and his wife Betty 

are parents of a baby daughter, Deborah 

Jean, born at St. Mary's hospital in Russellville. 

Ark. The Coffmans are temporarily 

living in Russellville. 


Allied of Wisconsin 

In Regional Confab 

RICE LAKE, WIS. — Allied Independent 

Theatre Owners of Wisconsin held its largest 

regional meeting— 150 theatremen were in attendance—here 

recently to introduce northwestern 

Wisconsin showmen to the workings 

of the Allied organization. 

Highlights of 

the meeting included an announcement 

by National Director Ben Marcus 

that at the recent national board meeting, 

Wisconsin Allied was named host for the 1953 

national convention of drive-in theatre owners 

and the national board annual spring 

meeting. Wisconsin Allied will hold its annual 

convention in conjunction with the national 

board meeting and drive-in convention the 

third week in March. 

RESOLUTION TO MGM 

Directors of the regional unit met here and 

drew up a resolution condemning MGM for 

its sales policy on "Quo Vadis" in Mihvaukee. 

Copies of the resolution were to be sent to 

the MGM general sales manager, division and 

branch manager. The resolution blasted at 

bidding on the picture and asked MGM to 

withdraw its requests for bids and release 

the picture "according to schedule." 

The regional meeting started with a noon 

luncheon at the Elks club. Leo Miner of the 

Miner Amusement Co. welcomed exhibitors 

in behalf of his brother Fred and himself and 

turned the meeting over to President Sig 

Goldberg. 

Goldberg explained the functions of Allied, 

with particular regard to its successful fight 

against legislative measures injurious to the 

film industry. 

Mr. Votel of the Minnesota-Wisconsin 

trucking line discussed film carriers and 

Oliver Trampe of Film Service, Milwaukee, 

told exhibitors his company was interested in 

coming into the territory and running trucks 

out of Minneapolis to service northwestern 

Wisconsin theatres. 

SMALL-TOWN PROMOTION 

Harold Pearson, executive secretary of 

the 

Allied unit, discussed small-town exploitation, 

and other exhibitors who told of exploitation 

ideas which had proved successful for them 

included George Johnson, Stanley; Ervin 

Morris, Muscoda; Bob Zielke, Bruce; Ben 

Marcus, S&M Theatres; S. J. Goldberg, Wausau; 

John Schanon, Amery; Russell Leddy, 

Green Bay, and Larry Beltz, Wausau. 

A new director for the northwestern section 

of the stat€ was chosen. He is Dave Hulbert 

of the Augusta Theatre, Augusta. 

Goldberg discussed the new drive-in theatre 

code which went into effect in the state June 

1 and asked exhibitors knowing of violations 

of the code to notify the Allied office at once. 

Exhibitors discussed city license fees, which 

range from $25 to $100. Marcus, chairman of 

the film committee for Wisconsin Allied, lead 

a discussion of film. 

Many exhibitors came into town the night 

before the meeting to look over the 53 Auto 

Vue Drive-In, enjoy fishing and golfing. Theatre 

Confection Co. of MinneapolLs was host 

the evening before the meeting at a get-together 

cocktail party. On the morning of the 

meeting there was golf for visiting exhibitors, 

while the board held its regular monthly 

meeting. 

S3 BOXOFFICE :: June 21, 1952 

Primitive Man Stunt 

Gets Twin Cities Plug 

MINNEAPOLIS—Tlif Stale Theatre here 

grabbed off a Minneapolis Star story with a 

two-column head for "Ivory Hunter" by offering 

$100 to any man who would voluntt-er for 

the experiment of determining If a modern 

male can get along in the woods with no 

more equipment than an African tribesman 

in the jungle, as in the picture. 

"All the woodsman will have to do," said 

Thomas Martin, State manager, "Is to spend 

three day.s and nights in the Elk river woods 

(near here) clothed in a loin cloth and 

bearskin and equipped with a bow and arrow 

and a flint and steel, all of which we'll supply." 

The newspaper story went on to state 

that this is the amount of "baggage" carried 

by the natives who appeal- in "Ivory Hunter." 

Martin explained that "the nature man" 

will have to live off the country to the best 

of his ability. On June 19 he is to emerge 

from his woods and, fortified with a big 

steak, make a personal appearance in the 

State lobby. 

Applicants had to be between 21 and 50 

years of age, according to the yam. 

License Fees Discussed 

For Dane County Airers 

MADISON—Discu.ssions are still going on as 

to the advisability of licensing outdoor theatres 

in Dane county, in which the state 

capital is located. Badger Outdoor Theatres 

now operates one drive-in and two more by 

other companies are contemplated, awaiting 

the outcome of an argument regarding a proposed 

$2,000 annual fee for all drive-ins now 

in operation or to be built. 

It is argued that both the township and the 

county could collect an annual fee. At present, 

according to Leo Zeier, supervisor of the 

town of Burke, his township is collecting a 

fee of $200 from the Badger Outdoor near 

Madison. 

Of the proposed annual license fee of $2,000. 

about $1,500 would cover the policing of the 

roads at the theatre site and the other $500 

would cover overhead expenses, according to 

the sheriff's office. 

Twin Cities Neighborhood 

Starts First Run Policy 

MINNEAPOLIS—For the first time a local 

neighborhood house, the independent St. 

Paul Dale, has gone to a first run policy. It 

teed off with the two RKO releases, "Drums 

in the Deep South" and "Hard, Fast and 

Beautiful." 

The policy is made possible for it by virtue 

of the fact that two downtown St. Paul first 

run houses, the Strand and Tower, have been 

shuttered since last December and there's 

no pro.spect of their reopening at any time 

in the near future. There now are only four 

St. Paul Loop first runs in operation. As a 

consequence, distributors have been finding 

considerable of their product piling up on 

their shelves unplayed. The Dale shift in 

policy will provide an outlet for some of 

these releases. 

Robbery at Minneapolis World 

MINNEAPOLIS—Burglars, who are beheved 

to have hid in the theatre after it closed 

for the night, made off with $900 from the 

safe at the downtown independent World 

Theatre here. Ted Mann, the theatre's owner, 

was out of the city at the time of the robbery. 

NC 

MAC Making Minot 

Key Circuit Site 

MINOT, N. D.— "Werf going to provide 

Mlnot with the finest l,400-.seat theatre In 

North Dakota," Harry B. French, president 

of Minnesota Amu.semenl Co., said here recently. 

The MAC headman wa« here with 

three other executives of the circuit and an 

architect, making a preliminary survey for 

construction of a new theatre a-s well an elaborate 

Improvements at the State. 

Others in the party were W. C. Wilson, 

manager of the circuit's real estate department; 

Al An.son. Duluth, MAC district manager; 

Robert Schmld, in charge of coastructlon 

and maintenance, and J. J. Liebenberg, 

Minneapolis architect. 

While NPA i>ppioval has been given for 

materials for a new theatre on the site the 

firm owns on Main street between 3rd and 

4lh, there are other obstacles, French said. 

The application had been pending since 1947. 

The circuit is taking immediate steps to 

modernize and enlarge the State, which now 

seats 1,008. About 400 .seats will be added by 

utilizing the portion of the building that is 

now rented out commercially. An additional 

13x140 feet will be built on the north side 

of the existing building. A wa.shed air cooling 

-system now in the State will be replaced 

by refrigeration. "The interior will be so 

completely changed, no one will recognize the 

old State," French said. The redecoration and 

improvements will be aimed at comfort and 

changes also will be made on the exterior. 

"I wish I could state exactly when work 

will start on the new building we very definitely 

will erect on the site .south of the State," 

French said, "but there are so many technicalities 

involved that no one can be positive. 

But it will be done just as soon as possible. 

Getting approval of the material was the first 

step." 

Pioneer Co. Closes Lake 

Theatre After 40 Years 

STORM LAKE. IOWA—After some 40 years 

as an amusement house, the Lake Theatre 

here has closed. The lease on the theatre 

building, held by the Pioneer Theatre Corp., 

expired June 1 and will not be renewed. The 

building is owned by Mrs. E. C. Musgrave 

and Miss Grace Russell, who announced that 

the building will be remodeled and occupied 

later by an Earl May seed store. 

Motion picture history in Storm Lake has 

been closely connected with the Lake Theatre. 

In 1911, J. M. Russell, one of Storm Lake's 

pioneers, built the brick building on Fifth 

street and equipped it as a theatre. It was 

leased to D. E. Fyock, who named it the 

World. Fyock presented both movies and 

vaudeville. Later the theatre's name was 

changed to the Empire. 

Ozoner Loses 8th Speaker 

BEATRICE, NEB. — Ward Pennington, 

manager of the Crest I>rive-In. said another 

speaker had been stolen from the ozoner. 

Seven had been previously reported stolen, 

according to police records. Police check the 

theatre several times each night. Pennington 

estimates the cost at $7.50 per speaker and 

said the culprits use the theatre speakers, 

after modification, as an auxiliary speaker on 

their car radios, mounting them in the back. 

75

. . The 

Acquire St. Paul World 

On Gross-Split Deal 

MINNEAPOLIS—Industry members wondering 

about the acquisition of the St. Paul 

downtown World by Ted Mann and George 

Granstrom, circuit owners, had their curiosity 

satisfied when it became known that no 

money changed hands in the deal. The theatre 

is virtually a gift to Mann and Granstrom, 

according to these reports, proving, 

it is claimed, that "one way to dispose of a 

Twin cities showhouse is to give it away." 

The owners of the 800-seat house, who have 

been operating it them.selves since the expiration 

of Bennie Berger's lease, turned it 

and the equipment over to Mann and Granstrom 

without requiring them to sign a 

lease—meaning they can turn it back if they 

can't operate it profitably. And their rental 

will be only 10 per cent of the gross receipts. 

Because two larger St. Paul downtown first 

run theatres, the Strand and Tower, are 

boarded up indefinitely and never may be 

reopened, Mann and Granstrom are believed 

to be in a particularly advantageous position 

with regard to product for the World. Including 

the latter, there now are only four St. 

Paul loop first run theatres in operation and 

considerable good product can't get played 

and is piling up on distributor shelves. 

In the cases of the Strand and Tower, they 

stand forth as a pair of theatres that can't 

even be given away, apparently. They've been 

disowned and their ownership is in litigation. 

Mann has the Minneapolis first run World, 

one of the most profitable local operations, 

and Granstrom owns and operates two St. 

Paul de luxe neighborhood houses. 

QUAIITY&QUICK (^ 

'î^Lâ 

Yeu tan alwayi r*ly en Fllmack 

to put 'fmI' Showmonthlp op* ^^^ 

p«

Chicago Heat Drives 

Patrons to Ozoners 

CHICAGO—The highest peiceiUaBe at any 

of the Loop runs was 95, with drive-ins doing 

the big theatre business when a record heat 

wave sent folks to the open spaces. Four of 

the Loop houses hit 95 and the other six 90. 

The quai-tet out in front were the ninth week 

of "Man in the White Suit," fifth week of 

"The Greatest Show on Earth" and second 

weeks of "Skirts Ahoy!" and "Anything Can 

Happen." 

With the Oriental closed, the Chicago is 

the only first run with stage shows now. 

Buddy Baer and the Maiy Kaye Trio are cui-- 

rent at the house. "The Marrying Kind" 

bowed out after four weeks and "Greatest 

Show" was way off in its fifth. "The Man 

in the White Suit" also ended its long run. 


Chicago Skirts Ahoy! (MGM), plus stage show, 

2nd v*k 95 

Eitel's Poloce The Greotest Show on Earth 

(Pora), 5th wk 95 

Grond To Hove and Hove Not (WB); High Sierra 

(WB), reissues, 2nd wk 90 

Roosevelt The Son Francisco Story, (WB); Loon 

Shork (LP) 90 

Stote Loke Red Mountoin (Pora); Flaming 

Feather (Pcro), 2nd wk 90 

Surf The Man in the White Suit (U-l), 9th wk. . . 95 

United Artists Volley of the Eagles (LP); Montono 

Territory (Col), 2nd wk 90 

Woods The Marrying kind (Col), 4th wk 90 

World Playhouse Penny Whistle Blues (Fine 

Arts), 2nd wk 90 

Ziegfeld—Anything Con Happen (Pora), 2nd wk. 95 

'Sniper' Sights 110 

At Minneapolis 

MINNEAPOLIS — Rainy weather didn't 

help the boxoffice much and grosses were 

down last week, with the 110 per cent made 

by "The Sniper" the highest mark in town. 

"The Wild North" was second best at 100. 

"The Winning Team" bowed in with 90. The 

French "La Ronde" bowed out after four 

fine weeks. 

Century Anything Con Happen (Paro) 85 

Gopher The Wild North (MGM) 100 

Lyric Rose of Cimarron 120th-Fox); Journey Into 

Light (20th-Fox) 80 

Pix Woman (SR); Shamed (SR), 3rd wk 90 

Radio City The Winning Team (WB) 90 

RKO Orpheum The Sniper (Col) 110 

RKO-Pan Canyon Passage (Reolort); Frontier 

Gal (Realart) 85 

Stote The Outcasts of Poker Flat (20th-Fox) ... 85 

World La Ronde (Commercial), 4th wk 85 

'Son John,' 

'Flaming Feather' 

Lead Omaha With 110 

OMAHA— "Singin' in the Rain" finished a 

three-week run at the State with a plus 

mark all the way. Other first runs had varied 

success, with the Omaha scoring 110 on "My 

Son John" and "Flaming Feather," while the 

Orpheum rated only 95 with "Carson City." 

The Ak-Sar-Ben races continued to draw big 

crowds and the parimutuel take has been 

running about 10 per cent above la-st year. 

Omaha My Son John (Pora); Flaming Feother 

(Paro) 110 

Orpheum Carson City (WB) 95 

RKO-Brondeis About Face (WB) 100 

Stote Singin' in the Roin (MGM), 3rd wk.; 

Cage of Gold (Ellis) 100 

Town Night Stage to Galveston (Col); Thundering 

Trails (LP); Spooks Run Wild (HP) 95 

Mound Reduces Schedule 

OCHEYEDAN, IOWA—Bob Pelton, manager, 

has announced that the Mound Theatre 

here will reduce its schedules to two changes 

a week from now on. Showings will be Saturdays 

and Sundays and Wednesdays and 

Thursdays. 


DES MOINES John Anoszko to Build 

T"ed iMendenhall, former Columbia film salesman, 

is now advance man for Sonograph 

Co., making local movies. His office is temporarily 

located in the same building with 

Realart. Mendenhall has been working In 

Osceola, using home talent for his film. His 

job of booking and working out details for the 

films will take him all over the state , , . C. 

Jackt«r, general sales manager, and Ben 

Marcus, district manager, were at the Columbia 

exchange . . . Leon Mendelson, Warner 

manager, is making plans for a trade screening 

of "The Story of Will Rogers" at the 

Paramount exchange on July U. 

Tri-States added a stage show to Its regular 

billing at the Paramount Theatre in Des 

Moines during the week of June 16. The 

Billy Williams quartet headlined the four-act 

revue, which also featured a juggling act; 

Gene Sheldon, pantomimist; Earl Morgan; 

and a local orchestra directed by Ralph Zarnow 

. . . Another Tri-States experiment is the 

addition of television lounges in two of its 

Des Moines theatres. On the evening of the 

recent Wolcott-Charles fight, newspaper ads 

urged theatre patrons not to stay at home but 

to attend their favorite movie and see the 

fight in the television lounge! 

The Roosevelt Theatre here will be taken 

over by the Community Drama Ass'n. in July, 

with Tri-States giving up its lease to the new 

owners of the building. The Little Theatre 

Group, which has been housed at Kendall 

Playhouse, w-ill begin remodeling and building, 

anticipating a fall opening in the theatre. 

Centerville to Get 500-Car Airer 

CENTERVILLE. IOWA—L. W. McCalment, 

president of the Town and Country Drive-In 

Corp., has announced the beginning of construction 

of a 500-car drive-in on the John 

Elliots farm on Highway 30, south of Centerville. 

Central States Theatre Corp., Des 

Moines, also is planning a drive-in here. 

DON'T WAIT 

At Wisconsin Rapids 

WISCONSIN RAPIDS. WIS. — Work U 

under way on the Highway 13 Drlve-In. John 

Ano.s7.ko said. Heavy equipment was moved In 

late In May to start the grading at the inter- 

.sectlon of 13 and 73 south of the city limits 

toward the town of Saratoga. 

Anoszko, manager of the WLsconaln and 

Palace theatres, estimated June completion on 

the initial phase of the construction and completion 

of surfacing, .screen tower and lastallations 

as .>oon as all equipment is available. 

Blueprints call for about 450-cars on the 35- 

acre site. The ozoner will be o|>erated by the 

same management as the indoor houses. 

Pratt Brothers to Build 

WASHINGTON, IOWA—The Pratt Brothers 

of Washington, representing the Washington 

Amusement Co., have purchased ground 

on which to construct a 400-car drive-in and 

amu.sement park. Construction will start soon 

and the theatre will be in operation next 

spring. 

The Pratts also announced a plan to remodel 

and re-.scat the balcony at the State 

Theatre here. Work on this project will begin 

December 1. The State and Fox theatres and 

the new drive-in will be operated by the Pratts 

under the direction of newly appointed E. S, 

"Tommy" Tompkins, who has been in the theatre 

business for the last 26 years. Tompkins, 

a theatre manager in DeWitt the last four 

years, has also managed houses in Winfield. 

Fairfield, Knoxville and Kirksville, Mo. 

Build Portage Drive-In 

PORTAGE, WIS.—A new outdoor 

theatre 

to be known as 51-16 Drive-In is being built 

at the junction of the two highways near 

here, with space for 350 cars. It wUl be operated 

by the Porteatre Co., of which F. J. 

Williams is the head. R. D. Hutchings has 

been chosen as manager. 

Till Your Projector Breaks Down. 

Have It Overhauled Now in Our Modern 

Repair 

Shop. 

We Supply Loan Equipment free of Charge. 

DES MOINES THEATRE SUPPLY CO. 

1121-23 High St. Des Moines, Iowa 

77

. . John 

. . Ted 

. . . Pilmrow 

OMAHA 

pvelyn Wiese, 19, of Omaha, was treated for 

bruises when the ear in which she was 

riding was struck from the rear by a gasoline 

transport as the auto started to turn into 

the West Dodge Street Drive-In. She was 

tlirown from the car under an auto ahead of 

them . Dickson, 49, former Omalian 

and a representative of theatrical firms, died 

at his home in St. Elms. 111. 

Tlic American Theatre at Corning, Iowa, 

which ha:j reached its 25th anniversary, gave 

three free shows to celebrate and played this 

picture: "When I Grow Up" . 

Emerson, 

Tri-States publicist at Omaha, has moved 

to the Hastings Rivoli on his job as vacation 

swing man to relieve Manager Jimmy Pickett. 

ESiierson has just finished a relief trick for 

Tony Abramavich at Grand Island and Loren 

Landkamer at Fairbury. 

William Miskell. Tii-States district manager, 

vi-sited Sioux City circuit holdings, then 

went to Des Moines, Tii-States headquarters 

. . . Mabel Mitchell, secretary to Ralph Goldberg, 

is still acting as temporary manager of 

the Ames. Earl Cressman, ex-manager who 

went back to Naper to help his father who is 

ill, planned to return to the Ames on weekends 

but had to give up the plan. 

Lillian Danielson, Paramount booker's secretary, 

is vacationing . . . Carl Reese, UA 

salesman, wound up his vacation . . . Jack 

Jorgens, MGM .salesman who was injured in 

a cai- accident near Dodge, Neb., was back on 

the job with two fractured ribs well taped. 

C. W. Coryell, Rock Theatre exhibitor at 

One of a series of Think 

Pieces about improving 

your theatre and its 

equipment. 

RCA products are 

the best to be had 

—buy wisely. 

EMERGENCIES! 

When repairs 

Bassett, has undergone further operation at 

St. Joseph hospital in Omaha and is reported 

to be coming along fine—and anxious to hear 

from film industry friends . . . Minnie Lonergan, 

MGM inspector, is recuperating at home 

after an operation at St. Joseph . . . Columbia's 

Omaha office was still in first in its 

division of the Around-the-World sales di-ive. 

Mr. and Mrs. Herman Blankenau sr. met 

Cpl. Herman jr. in Omaha and drove him 

to E>odge, where they operate the Dodge. The 

corporal is back from some of the roughest 

front-line duty in Korea, with many citations, 

and expects to serve his remaining six months 

probably at Camp Carson, Colo. . . . Mai-ilyn 

Rogers, Conover model building up "Lovely 

to Look At" in Omaha and Lincoln, said 

Omaha steaks were as lovely to eat as they 

were to look at. She appeared in fashion 

shows at Brandeis in Omaha and Golds in 

Lincoln, plus numerous broadcasts under 

MGM Field M^n Al Golin's arrangements. 

Exploiteer Ivan Fuldauer for MGM has set 

up extensive window displays for "Lovely to 

Look At," coming to the Omaha, and for 

"Scaramouche," scheduled for the Orpheum. 

Columbia Manager Joe Jacobs conferred in 

Des Moines with Rube Jackter of New York, 

assistant general sales manager, and Ben 

Marcus, divisional manager of Kansas City 

visitors included Bill Tammen, 

Yankton; Art Goodwater, Madison; Ollie 

Schneider, Osceola; Bob Kruger, Sioux City; 

Carl Hai-riman, Alton; Sol Fl'ank and Ward 

Pennington, Beatrice; Mrs. Ai-ch Conklin, 

Griswold, and Jack McCarty, Louisville. 

Cooling Really Competes 

Televictims won't like roasting at 

home — sell 'em on comfort 

Hot little rooms at home are good to get away from 

in summer, especially if you can cool the brows and 

calm the souls of the patrons who seek a good show. 

Look into our cooling equipment—now. 

are 

needed AT ONCE—call 

us. We act fast! 

WESTERN 

THEATRE SUPPLY CO. 

214 N. Fidcenlh. Onnha. Neb. .. Phone; Atlantic 90-16 

Six Quad City Houses 

Make Final Bows 

DAVENPORT IOWA—A dark and lonely 

silence reigns today in nearby East Moline's 

Majestic Theatre, where the husky heroes and 

the glamor girls of Hollywood have thrilled 

generations of moviegoers. Similarly, the 

crunch of popcorn never again will be heard 

on a large scale in Rock Island's Ritz Theatre. 

That house already is being changed 

into 19 air-conditioned apartments. The Spencer 

Theatre in Rock Island is becoming an 

auto accessories store. 

In Moline, the LeClaire is closed and for 

sale and the Hiland has ceased operation. 

Across the river, in Bettendorf, the lowan has 

been remodeled into shops and apartments. 

Altogether, six theatres with a combined seating 

capacity of 4,400, have closed their doors 

in this Quad cities area in the last several 

months. Exhibitors who will talk about it say 

the attendance in their theatres is 

20 to 50 per cent. 

TV RECEIVES BLAME 

down from 

Television is getting the blame for the drop. 

Two years ago there were 6,000 TV sets in the 

area. Now there are 111,000 sets for receiving 

telecasts of two Quad cities stations. 

Sports programs on TV apparently have hit 

film attendance hardest. The Wednesday and 

Friday night fights cut deeply into boxoffice 

expectations in the theatres. The telecasts 

every Saturday and Sunday afternoon of 

major league baseball from Chicago also hurt 

the theatres. 

Even so, the exhibitors believe that all six 

of the closed theatres would still be running 

if the 20 per cent federal amusement tax 

could be repealed. "When you take 20 cents 

out of every dollar and then take 2 more cents 

city tax, it is a pretty tough bite," said Bob 

Danico, manager of the still-operating Riviera 

Theatre in Rock Island. "I think the federal 

tax has put more theatres out of business 

than TV has. The tax is a terrific burden on 

the theatre." 

16 NOW IN OPERATION 

It also may be true that the Quad cities 

have overbuilt with theatres. Even after the 

closing, this area still has 16 regulation theatres 

with a combined seating capacity of 

14,858. In addition to the regular theatre, 

there are four drive-ins with combined space 

for 2,800 cars. 

A spokesman for Tri-States Theatre Corp., 

said his organization "continues optimistic." 

Tri-States has spent tens of thousands of 

dollars improving the Capitol in Davenport 

and the Fort in Rock Island. Tri-States operates 

three other theatres in the Quad cities 

the Esquire in Davenport, the Rocket in Rock 

Island and the Illini in Moline. 

The Tri-States spokesman said one major 

reason for closing the LeClaire was a consent 

decree under which Tri-States agreed to operate 

only one theatre in Moline. The corporation 

chose to operate the Illini because Tri- 

States owns that building, he said. 

!i 

National Theatre Supply 

MINNEAPOLIS, MINN.- 

I 

Glenwood Ave. 

MILWAUKEE, WIS.-1027 N. 8th St. 

PRODUCE A BETTER LIGHT 

IN ANY SIZE THEATRE OR 

DRIVE-IN . . . MORE ECONOMICALLY! 

CARBONS, INC. • BOONTON, N. J. 

78 


Guthrie F. Crowe Urged 

For Federal Judgeship 

GUTHRIE F. CROWE 

LOUISVILLE—GutUrie F. Crowe, president 

of the Kentucky Ass'n of Theatre Owners and 

state police commissioner, may be headed for 

a federal judgeship in the Panama Canal 

Zone. According to newspaper reports, Crowe 

has been recommended for the judgeship, and 

Crowe is described as definitely interested in 

the Panama assignment. Crowe has been 

president of KATO several years. He is a 

native and resident of LaGrange. He took 

charge of the state poUce force when it was 

formed July 1, 1949, replacing the old highway 

patrol. 

Dissident Baptists Seek 

To Buy Kentucky Theatre 

COVINGTON, KY.—Negotiations are on 

for purchase of the Andalus Theatre at 4828 

Vine St. in St. Bernard by the New Testament 

Baptist church. It is one of the largest suburban 

film houses. Louis Wiethe, owner of the 

theatre, said no deal has been completed and 

it would cost $350,000 to replace the Andalus 

today. 

The church had been holding services in 

the theatre for many months on a part-time 

rental basis while shows continued to be 

given but late in April film performances 

were stopped and the church was the theatre's 

only occupant. The New Testament 

Baptists under Rev. B. H. HUlard started at 

the theatre after a split occured in the Lockland 

Baptist church, ending the services there 

of the reverend and his flock. He died in February 

and his widow said it had been his 

hope to purchase the theatre and the congregation 

seeks to carry out this plan. 

Town & Country Drive-In 

Gets Para. First Runs 

JACKSON, OHIO—The Town & Country 

Drive-In has bought 14 Paramount films 

for first run, beginning this month, none of 

which have been shown in Jackson or Wellston 

conventional theatres and will not be 

exhibited until after their drive-in dates. 

Specialized Art Films Attractions 

Dropped by Detroit Center Theatre 

By H. P. REVES 

DETROIT—An attempt to eslubli.sh a specialized 

film policy In line with the thinking 

of some industry figures that a certain 

number of selected neighborhood hou.ses can 

find a niche for survival by catering to a 

.specific rather than a generalized clientele, 

ended Thursday (19' at the Center Theatre. 

Reasons for the failure of the policy, as seen 

by the management, point to a couple of factors 

that require remedial attention if Individual 

showmanship is to be given a fighting 

chance. 

The Center, operated by Associated TTieatres 

circuit, has shown foreign and art 

films since March 6, mostly on a first run, 

widely adverti.sed basis, day-and-date with 

the Coronet and Studio, located at opposite 

ends of the city. The Center, as its name 

implies, is at the hub of the uptown area, 

and theoretically is one of the most strategically 

located theatre-s in the city to cater to 

a scattered audience, making the failure of 

the policy all the more striking. 

NOT PAYING OFF 

The policy was not paying off, in the 

opinion of Max Gealer, Associated supervisor, 

and a couple of weeks ago the house broke 

away from the "art film circuit," despite 

friendly acceptance and publicity by at least 

.some of the local newspapers, and tried running 

first run independently, with "Lady 

Possessed," followed by "Miracle of Milan." 

Neither did satisfactory business, resulting 

in the decision to drop the policy entirely. 

Reason for breaking away from the circuit, 

in Gealer's view, was the possibility that 

the competitive aspect was responsible for 

poor business and that for one theatre to 

play the feature alone, rather than day and 

date with two others, would bring better 

business to that one house. It didn't work 

out that way. 

Result is that the house is going back to 

subsequent run policy, and slashing prices 

from 95 cents to 50 cents and from 70 to 40 

cents for matinees, dropping from first to 

key run levels. Picture policy will be, as far 

as possible, "proven hits" for the weekends 

and standard available program pictures the 

balance of the week. 

THREE REASONS INVOLVED 

Thi-ee chief factors were involved in the 

failure of the art film policy, in Gealer's 

view, while a fourth may threaten the success 

of the new policy of proven hits. Future 

of the house may be in the balance, inasmuch 

as Ale.x Schreiber, head of A.ssociated 

Theatres, who closed the companion Norwood, 

a newer house, across the street last 

year, recently indicated that failure of the 

art film policy would likely mean shuttering 

of the Center. The three factors are: 

"The cost of advertising ate up any possible 

chance of making a profit." Extensive 

exploitation has been found nece.ssary to the 

success of even the best-known foreign or 

art films, and particularly in the case of a 

first run booking of a film not previously 

introduced to a Detroit audience. The expense 

of this promotion was eased to some 

extent by the sharing of costs between three 

houses, but proved prohibitive when one 

tried it alone. 

Lack of sufficient product available 

ahead 

was a critical problem. It wa.s rarely possible 

to book pictures far enough ahead to 

a.s.sure continuity of operation In the exhibitor's 

view. The Center gave the policy a 

fair trial. In Gealer's view, by buying every 

well-known big art film relea-sed during thi* 

period. However, uncertainty of bookings 

proved a nightmare, and was a big rea.son 

for dropping the policy. 

"Exce.sslve percentages" was the final cause 

of dropping the policy—a complaint familiar 

to most exhibitors. The situation, a.s explained 

here, also carries Into the art film 

field. While the special co.sts of dLstributlon 

and relatively .smaller chances of profit on 

art films appear to Justify a higher margin 

for the distributor than on standard product, 

under the laws of economics, the exhibitor 

naturally feels that his share should not be 

increased, particularly in view of the relatively 

smaller number of patrons available 

for art films. Percentages of 40 per cent or 

over were general, and the few that went 

below that figure were not on the best boxoffice 

attractions, Gealer said. 

A subsidiary factor affecting the .shift of 

policy was that the neighborhood did not appear 

to go for this policy of art films. 

The new pohcy of proven hits is threatened 

by reluctance of distributors to furnish prints, 

according to Gealer. This applies to virtually 

all exchanges contacted, who either do 

not have prints on hand or do not want to 

go to the trouble of getting them for a special 

booking, he indicated. 

EXCHANGES NOT INTERESTED 

"Exchanges do not want to cooperate in 

bringing in prints of pictures that played a 

year or two ago—they do not seem at all 

interested," according to him. "People are 

asking for these pictures—they want to see 

them again, or missed them before." 

"Despite the proved demand for pictures 

of this caliber, great difficulty is found by 

the theatre in booking them, it is Indicated, 

with Gealer placing the responsibility upon 

the natural inertia which must be overcome 

to service a special booking of this type, 

rather than on any general distributor policy 

of not encouraging showing of older pictures. 

His point is strengthened by the 

present gloomy boxoffice outlook, contrasted 

with the apparent existence of a ready 

market waiting for the type of films he seeks 

for the Center. 

Cleveland Paper Applauds 

Supreme Court Decision 

CLEVELAND—The Plain Dealer in its 

lead 

editorial on Sunday (1> applauded the Supreme 

Court's decision on motion picture censorship 

and commented: 

"Since the new Supreme Court decision 

impinges so closely on the Ohio statute providing 

for cinema censorship in this state, 

it would appear that that censorship now 

rests on shaky constitutional grounds. 

"Moreover," the editorial concludes, "motion 

picture censorship has become something 

of an anachronism—state control over one 

medium of expression and entertainment, 

when another kindred one, television, which 

comes into the home, is not subject to the 

same form of control." 

BOXOFFICE June 21, 1952 ME 79

. . And, 

, . 

. . 

CLEVELAND 

. 

n wedding and an engagement spotlighted 

the Filmrow news this week. The wedding 

involved Leslie Sattin of the Monogram 

exchange, who became the bride of Arthur 

Hirsh of this city Sunday (15V The engagement 

was a weekend announcement by Marilyn 

Arden of the 20th-Fox secretarial staff. 

who now wears a sparkler presented to her 

by Leonard Ostrow of Detroit . . . Carl 

Scheuch, Monogram salesman, returned from 

California where, for the first time, he saw 

his 18-month-old grandchild . speaking 

of grandchildren. Abe Kramer. Associated 

Circuit official, added another one to his 

his growing family when his daughter. Mrs. 

Marilyn Kaufman, gave birth to a son 

Joe Leavitt, projectionist, recuperating after 

an operation, expects to visit Rlmrow any 

day. 

. . . Margaret 

. . . Hazel Mack is 

Lyn Hogue is the new Lippert booker, having 

been advanced from her secretarial status 

to succeed Mary Drews, who resigned to become 

Republic head booker 

Macsay, longtime Republic booker, quit last 

week to be a housewife 

back at NSS after a six-week absence to take 

care of her sick mother Katherine. who formerly 

was a United Artists inspector . 

George Bressler. Universal booker, and his 

family were back from a New York vacation 

. . . Harry Weiss, RKO salesman, escorted 

his wife and daughter to their summer home 

in Monticello, N. Y. 

Herbert Voges, onetime featured organist 

in leading film houses, died in Mount Sinai 

hospital after an extended illness. When 

organ music was featured in theatres, Voges 

performed at the Knickerbocker, State, Stillflfflrogl 

QUALITY&QUICK t^ 

^ÎblM 

Yew can always rely on Filmack 

fo put 'reel' Showmanship op- ^^fl 

peal In your Special Trailers. 

CHICAGO, 1327 S, Wabash - 

NEW YORK„630 NinthAv

11 Directors of KATO 

Are Renominated 

LOUISVILLE—Members of the Kentucky 

Ass'n of Theatres are marking their votes in 

the annual mail balloting for directors. Eleven 

men were renominated for second terms on 

the board by a five-man nominating committee 

comprising Robert Enoch. Elizabethtown: 

Irving Long, Louisville: A. N. Miles. 

Eminence: W. E. Horsefield, Morganfield, 

and Guthi'ie Crowe, president of KATO. The 

renominations 

First district, Ned Greene, Mayfield: second, 

Leon Pickle, Henderson: third. Cliff 

Buechel, Louisville: fourth, W. D. Aspley, 

Glasgow: fifth, J. Van Snook, LaGrange: 

sixth. Gene Lutes, Frankfort: seventh, L. O. 

Davis, Hazard: eighth, W. T. Cain, Louisa: 

ninth, Mrs. O. W. Minnix, London, and 

directors at large, Harold Sliter, Lexington, 

and E. L. Ornstein. Brandenburg. 

All ballots must be in by July 11, when the 

tabulating will be done at a meeting here. 

Members may make write-ins if they wish. 

Incumbent directors who will hold office 

for another year are Jack Keiler. Horsefield, 

Long, C. K. Arnold, Tom HUl, Ralph E. Mc- 

Clanahan, Joe Isaacs, Dick Martin, Charles 

R. Mitchell, Andy Anderson and Fi-ed J. DoUe. 

Following the counting of ballots, the new 

board will meet and elect officers for the 

coming year. Present officers are President 

Crowe; Mitchell and Ai-nold, vice-presidents: 

Buechel, treasurer, and Nell G. Borden, secretary 

and assistant treasurer. 

Summer Kiddy Club 

ELIZABETHTOWN, KY. — Robert 

Enoch, 

head of the Eilzabethtown Amusement Co., 

which controls the State and Grand theatres 

here, has again organized the Elizabethtown 

Kiddy club, which was a great favorite of the 

community last year. The new Kiddy club, 

sponsored by Brown Ice Cream Co. meets 

every Saturday morning from 9:30 to 10 at 

the State, starting June 7. under the direction 

of Mrs. Nell Edmonson. 

Bicycles, softballs and bats, dolls, wagons, 

puppies, parakeets with cages, guns and 

holsters and skates are listed among the 

prizes to be given away at the club meetings. 

Coupons good for chances on these prizes 

will be presented at the ticket windows of the 

State and Grand, in exchange for theatre 

tickets and for Brown's ice cream cartons, 

every Saturday morning. 

Concentrating on Films 

DETROIT—Following the removal of its 

studio to 783 Harcourt Rd. in suburban Gro.sse 

Pointe, Neff Productions is concentrating exclusively 

on the production of films, mostly of 

the outdoors and sports type. Mortimer A. 

Neff, well known in the radio production, 

sports and sound fields, is the head. 

'Love Moods' lo Dezel 

DETROIT—A distributing deal involving 

Michigan, Illinois, and Indiana rights for 

"Love Moods", featuring Lili St. Cyr, has 

been made by Albert Dezel Productions with 

distributor Dan Sonney. Dezel said that the 

film has already secured local approval from 

Chicago and Detroit censor authorities. Booking 

of "The Dark Man," Fine Arts release, for 

three circuits—Butterfield, Great States, and 

Balaban & Katz—was confirmed by Dezel. 

CÔ L U M B U S Few at Detroit List 

Meth's Bexley has closed for 

the summer to 

. . . Robert 

pci'mlt repairs on Its air conditlonliiK 

system. The suburban hou.sc will be reopened 

in the fall, Neth officials said 

Wile, executive .secretary of the Independent 

Theatre Owners of Ohio, has a new secretary, 

Dorothy Humphries . . . WTVN, local ABC 

and DuMont television outlet, held open 

house in its new studios at Harmon and 

Griggs avenues. 

Tom George, inquiring reporter on a WCOL 

program broadcast dally from under Loew's 

Ohio marquee, was called 

to Arkansas by illness 

in his family. Ray Marsh, WCOL disk 

. . Al 

Harry Schreiber of the 

jockey, substituted . . . 

Palace took advantage of Fiiday the 13th to 

stage a midnight spook .show with "Phantom 

of Paris" and "Werewolf of London" . 

Sugarman and Lee Hofheimer of the Avondale. 

Indianola and Champion, staged a 

Thursday matinee for children, featuring 

"The Wizard of Oz" and three color cartoons. 

The local rialto was brightened by the opening 

last week of the spectacular new Mills 

77 restaurant which has been under construction 

for the last 14 months. The new selfservice 

restaurant will provide an attraction 

for many downtown theatre patrons. 

Gov. Frank J. Lausche took a definite stand 

against any move to legalize bingo either by 

statute or amendment to the state constitution. 

The governor made known his position 

in a letter addressed to a Columbus woman 

whom he declined to identify. He pointed out 

that lotteries are prohibited under the constitution 

and that "neither the governor nor the 

legislature ha.s the power to legalize what 

the constitution prohibits." "Under no circumstances 

would I subscribe to such an 

amendment," he said. 

TOLEDO 

fJtitch Woodbury, theatre editor of the Toledo 

Blade, Is in Hollywood for fresh 

news from the studios, after which he will 

join a group of film stars making a trip to 

Alaska to entertain the military forces . . . 

Ruth Elgutter, film editor of the Toledo 

Times, also is vacationing. 

Friday the 13th brought a midnight spook 

show to the Princess, where Bela Lugosi was 

offered in "Voodoo Man" and "Invisible 

The State, de luxe neighborhood 

Ghost" . . . 

house, has joined the parade of theatres offering 

cartoon shows to kids on Saturday 

afternoons. Four color cartoons, comedy and 

serial, plus the regular double-feature film 

program, are being offered. 

To Wreck Big Theatre 

DETROIT—A contract for demolition of 

the 799,000 Annex Theatre was awarded by 

the city to the Midwest Wrecking Co. The 

property was recently condemned for $150,000 

to be converted into a parking lot, and had 

been closed for over a year. 

Hazel M. Biehl Is Dead 

DETROIT—Mrs. Hazel M. Biehl. wife of 

Elmer Biehl. projectionist, died June 10. Survivors 

include two .sons, Robert E. and Laurence 

C. 

Record Low Sunday 

DETROIT—An "alltlme record low Sunday" 

WHS reported by some di.vcouraêd exhibitors 

la.st weekend, with Kood weather taking 

direct blame, but the week as u whole 

showed only normal ups and down.s In the 

light of recent business. 

(Avcrogo l> 100) 

Adami—The Wild North (MGM) 50 

FoK— Doodlins— U.S.A (20—The Circle Theatre at Euclid 

avenue and East 101st street is back in business 

after a four-week shutdown. No longer 

operated by the Community Circuit, the house 

is now operated by Max Marmorstein. E. J. 

Stutz remains as general manager. The reopening 

date was Fiiday (13> with "House 

of Frankenst«in" and "House of Dracula." 

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DETROIT 

Dob Fredley, the Mount Morris Drive-In, and 

Reg Ashmun of the Ashmun and Kitchen 

circuit, Caro, are both .sportlnK new Cadillacs 

Fo.ster, Dezel Productions salesman, 

calls the A.shmun.s "the best showmen in the 

territory" for their attention to management 

and exploitation problems . Hogg, 

a police censor, was busy .selling police field 

tickets to the Filmrow contingent. 

Frank Miles, formerly of the East E^nd, is 

taking over the Thursday night special screenings 

for the Butterfield circuit at the Blumenthal 

Family's projection room. He replaces 

Louis Stathos, formerly of the Chic, who 

went to Greece for a few months, and assists 

Phil Schare. 

William Clark, Republic .salesman who now 

is making his home in Grand Rapids, has 

bought a new 35-foot house trailer . . . Walter 

Shafer closed the Shafer in Garden City last 

week, and the Fred DeLodder circuit is closing 

the Aloma in Grosse Pointe June 17 . . . 

Kitty Sully, a model in the Adrian fashion 

show in "Lovely to Look At," was a visitor at 

the United Artists Theatre, meeting the 

press and public and appearing on television. 

Juan Morales, the Model, Spanish film 

house, has Mrs. Morales as his bookkeeper . 

Saul Korman has registered title to the 

Lasky Amusement Co., following acquisition 

of the Lasky Theatre some months ago . . . 

Joe Green, manager of the Greenwood for 

Dave Korman, is the father of a son. 

Vlvan Aiunock, operator of the Trenton, 

has completed the remodelling of his home 

Dietz, MGM exploiteer, was slated 

to be a judge at the Auntie Dee talent show 

on WXYZ-TV, but had to miss the date, 

leaving Mark Beltaire as the sole judge. 

Ben Rosen, Confection Cabinet 'chief , 

was 

a recent visitor to the varied circuit offices 

on "little Filmrow" in the Fox building 

big wind blew in a large plate 

glass window at the south side of the Fox 

Theatre . . . Bryce Paulson, whose Bryce Theatre 

at Remus, Mich., burned last December, 

is making plans to rebuild the house. Details 

have not yet been disclosed. 

Noel Sanders, Piccadilly owner, has a marquee 

sign, announcing "Free Parking" for 

Sam Seplowin, Republic manager, 

customers . . . 

and his partner Arthur Lundon took 

first place with 214 points out of a 

possible 312 in a 36-pair entry in the Michigan 

State Bridge championship . . . The Ritz, 

1,097-seat Flint house, is reported closing. 

. . 

Owen Todd, the Lincoln Theatre at Mint, 

and Wallace O. James, U.S. 23 Drive-In at 

Flint, were in to confer with bookers Jim 

Beck and William Clark . Harry Hobolth, 

Imlay City, has returned from Florida and 

is taking over direct booking of his houses, 

in addition to resuming active management 

Forbes jr., son of the well-known 

supply dealer, is slated to go into the navy. 

New Hoover Owners Drop 

Special Events Policy 

DETROIT—A diversified stage attraction 

policy tried out at the west side Hoover Theatre 

has been dropped with the acquisition of 

the house by Michael Kocipak and Harry 

Smith from Stanley Filipczak. The latter tried 

out Monday night amateur shows some 

months ago, reporting a nice business pickup, 

then added a health food lecture as a unique 

theatre attraction for another night, and was 

considering a night of boxing events. 

The new owners are offering a straight 

film policy only. Kocipak, who was operator 

of the house in the Filipczak regime, was formerly 

manager of the Chopin and Imperial 

for the Chargot circuit. Smith, the son of 

Harry Smith .sr., will manage the hou.se. 

European Theatres Busy, 

N. H. Birnkrant Reports 

DETROIT—Norman H. Birnkrant, wellknown 

theatrical attorney, returned Tuesday 

(10) from an eight-weeks tour of nine European 

countries. He visited show operations 

and talked to showmen wherever possible. 

"The motion picture business is still good. 

They are making a lot of movies, and they can 

make them a lot cheaper than we can," he 

commented. "Entertainment abroad seems to 

be in just the reverse situation from that 

found here. With the current worries over 

there, people are going in for entertainment 

more. 

"Another difference is that, when people 

there have an anniversary or a holiday, they 

immediately go out to a show or entertainment. 

Here they just seem to sit at home on 

the same occasion." 

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82 

BOXOFFICE 

:: June 21, 1952

. . . Sam 

'Skirts' Hikes Boston; 

'Clash' Holdover Big 

BOSTON—A week of 

waim June weather 

caused a general dip in grosses, with the 

lone exception of "Skirts Ahoy!" backed by 

a strong campaign at the State and Orpheum. 

It will hold over. "Clash by Night" 

in its second stanza was better than average 

for a second week and "Tomorrow Is Too 

Late" was way up there in its third. 


Astor Poulo (Col), 2nd wk 85 

Beacon Hill Tomorrow Is Too Lofc (Burstyn), 

3rd wk 125 

Boston Models, Inc. (Mutual); Tough Girl 

(Mutual) 90 

Exeter Street The Man in the White Suit 

(U-l), 8tti wk 90 

Memorial Clash by Night (RKO), Outlow 

Women (LP), 2nd wk 110 

Paramount and Fenway Denver & Rio Grande 

(Para): Kid Monk Baroni (Realort) 90 

State and Orpheum Skirts Ahoy! (MGM); Corky 

of Gosoline Alley (Col) 1 30 

'Roncho Notorious' Provides 

Hartford Best of Fair Week 

HARTFORD—Revivals were on .schedule at 

three first runs, with new product only chalking 

up fair returns. The "Rancho Notorious"- 

"Narrow Margin" double bill was the best, 

Allyn New Mexico (UA); Anything Can Happen 

(Pora) 90 

Art Ninotchko (MGM), reissue 80 

E. M. Loew Miss Grant Takes Richmond (Col); 

Holiday in Havana (Col) 75 

Poll Scarlet Angel (U-l); Kansos Territory (Mono) 95 

Palace Carbine Willioms (MGM); When in Rome 

(MGM), 2nd wk 1 00 

Regal Black Narcissus (Reolart); Odd Man Out 

(Realort), reissues 70 

Strand Rancho Notorious (RKO); The Narrow 

Margin (RKO) 110 

Court Views Films on Boothmen 

In Action Over Two-Man Rule 

BOSTON—A new RCA Brcnkert projection 

machine and 16mm films of projectionists 

at work in theater booths were introduced 

in Suffolk Superior court before Master 

Charles Brown, The master heard four 

days of testimony in the action brought by 

three theatre corporations seeking to enjoin 

the commi.ssioner of public safety from enforcing 

the state's two-men-ln-a-booth regulation 

as it now applies. The plaintiffs are 

Community Playhouse, Wellesley; Flint Theatres 

Co., Fall River, and Telepix, Inc., Boston. 

Dr. Emmett K. Carver, technical a.ssistant 

the general manager of the Eastman Ko- 

to 

dak plant at Rochester, N. Y., gave comparisons 

between nitrate and acetate film. Dr. 

Daniel Norman, a chemist testified that nitrate 

film is highly toxic and can give off a 

series of gases, while acetate film does not. 

He lighted a match to a piece of nitrate film 

to show how quickly it burned. He next lit 

a match to a piece of acetate film (Eastman 

safety film) and showed that fire went along 

the perforated edge only. He testified that 

he has worked on all types of nitrate and 

acetate film during the war years and has 

conducted many series of tests. 

Richard Rubin, owner of the Saugus Theatre 

and a licensed projectionist, w'ho is a 

graduate of MIT and a sound engineering 

expert, showed 16mm films of him.self operating 

the booth at the Telepix Tlieatre during 

un off-hour |)crlod, covering the complete 

booth operation. 

Under the existing regulation by the department 

of public .safety, two operators 

must be present on the operating side of the 

machine while it Is running. The bill In 

equity seeking an Injunction is based upon 

the unreasonableness of the regulation and 

the point of law as to whether acetate film 

is combustible in view of the .special meaning 

given the word by the legislation. Plaintiffs 

Introduced records of film fires In Ma-ssachusetts, 

Vermont and New Hampshire covering 

a period of more than 15 years In an 

effort to show that fire experiences In both 

Vermont and New Hampshire were Just as 

good as in Massachusetts which has more 

exacting requirements covering booth regulations. 

Other witnesses called by the attorney for 

the plaintiffs were Nathan Yamins. Flint 

Theatres Co.; Leslie Bendslev, Community 

Playhouse, Welle.sley: Irving Isaacs, Telepix, 

Boston, and Ray Feeley, executive secretary 

of Independent Exhibitors, Inc., of New England. 

Interested spectators throughout the 

hearing were William C. Scanlan, lATSE: 

Walter Diehl, business agent of Boston projectionists 

Local 182, and Joseph Nuzzolo, 

president. 

Master Brown will report his findings to a 

judge of the superior court, who in turn will 

hand down his decision. 

'Ahoy!' Holdover Tops New Haven; 

"Marrying Kind' Close Second 

NEW HAVEN—The holdover of "Skirts 

Ahoy!" chalked up the highest gross business 

at the city's major downtown theatres last 

week. "The Marrying Kind" was a close 

second. 

Loew's College Skirts Ahoy! [MGM); Glory Alley 

(MGM), 2nd d. t. wk 95 

Paramount Tomorrow Is Too Late (Burstyn); 

Rodeo 

Loew's 

(Mono) 

Poll The Marrying Kind (Col); Okinowo 

60 

(Col) 90 

Roger Sherman To Have and Hove Not (WB); 

Sierra High (WB), reissues 60 

Theatremen Stage 4-Day 

Event for Jimmy Fund 

PROVIDENCE—Practically every theatre 

owner and manager in Rhode Island actively 

participated in the recent four-day carnival 

for the benefit of the Jimmy fund, the volunteer 

organization of the Children's Cancer 

Research Foundation, which was staged at 

McCoy stadium in nearby Pawtucket. 

Edward M. Fay, dean of Rhode Island 

showmen, was honorary chairman of the program 

sponsored by local theatremen. Harold 

Lancaster, Strand manager, Pawtucket, and 

Meyer Stanzler, Cranston, theatreowner, were 

co-chairmen of the planning committee. Theatremen 

also enlisted the services of sports 

promoters, who staged special events to swell 

contributions raised in theatres. 

Yamins Acquires Drive-In 

BOSTON—Nathan Yamins has signed a 

long-term lea.se on the Bay State Drive-In 

at Seekonk, Mass. The house, built in 1944 

by the Romano brothers, is now under the 

Yamins circuit leadership. 

Nat Beier Joins Classic 

NEW YORK—Nat Beier has joined Classic 

Pictures as sales representative for the New 

England territory, according to Max J. Rosenberg, 

president. Beier will open a district office 

in Boston. He formerly was a sales 

executive with United Artists and more recently 

has been with Robert Lippert's Screen 

Guild Productions. 

WELCO.'ME KA.NGAROO!' — When 

Loew's Poli in Worcester, Mass., played 

Maureen O'Hara's "Kangaroo!" acting 

Manager DiBencdetto had the Maureen 

O'Hara Fan club in as guests. He's 

shown with its officers, second from 

right. James Lee of the Worcester Gazette, 

BOXOFFICE correspondent is at 

extreme right. 

SPRINGFIELD 

pd Smith, Paramount manager who has been 

convalescing from a heart attack, is recuperating 

nicely, and is expected back on the 

Job soon. Ed Schultz, a.ssistant, has been 

pinch-hitting . Bob Weiner was in town on 

his first 

. . 

New England tour for Columbia to 

make arrangements for "Storm Over Tibet" at 

the Bijou. 

Two hot weather casualties are the Broadway 

and Liberty, both closed for the .summer 

Goldstein. Western Massachu.setts 

president, will take his family on an aroundthe-world 

tour next month. 

Mass. lA Executives Plan 

August Convention Trip 

BOSTON—Walter F. 

Jo.seph Nuzzolo, president; Bernard J. Lynch, 

vice-president, and Jaseph Caplan. trea-surer. 

all of the projectionists Local 182. will attend 

the annual convention of lATSE to be held 

Diehl, busniess agent; 

in Minneapolis, Minn., August 4-8. 

Others indicating their intentions of taking 

the trip from other locals in the state are: 

Waltham. Fred Rousseau; Norwood, Richard 

Salomone; Boston .stagehands, James J. 

O'Brien, Hazel Duggan. Jeremiah Galvin 

and Fred Thompson; Lawrence, Joseph Bell 

and George Callahan: Brockton. Bill Twitchell: 

Springfield, Lewis Williamson and Arthur 

Payette. 

The number of motion picture films being 

imported into New Zealand is reported to 

amply supply the market requirements. 

BOXOFFICE June 21, 1952 NE 83

. . . Sam 

GREET "ANGEL" STAR—Ko

. . Musical 

Exports Are Vital Part 

Of Film Business 

WATEBBURY— American motion pictures 

are the best form of entertainment in foreign 

counti-ies, as well a.s in the United States, 

Orton Hicks, a director of Loews International 

Corp., said in an address here June 11. 

Hicks spoke before the Waterbury KlwanLs 

club at the Elton hotel. 

"There is not a single country outside of the 

Iron Curtain where American films are not 

being shown," Hicks pointed out. He emphasized 

the importance of the overseas 

film business by revealing that 42 per 

cent of American film distribution is outside 

the United States. Overseas distribution, he 

observed, is important to the stability of the 

film industry, to the American economy and 

to world peace. American films. Hicks said, 

are vital in maintaining and building up good 

will for this nation. 

Hicks reported that in only four countries 

is the currency payment to Ajnerican companies 

doubtful, but the firms make up for 

this deficiency by "barter and compensation 

deals." 

Hicks told several anecdotes on the care 

taken by film companies in selecting movies 

for foreign distribution, so that they don't 

reflect offensive themes or have doublemeaning 

expressions. He said one large film 

company has studios in Rome, Paris, Berlin 

and Barcelona, where the voices of American 

actors are substituted in foreign languages 

so that the sound synchronizes with the lips. 

He commented that South American countries 

preferred American dialogue with superimposed 

titles in Spanish and Portuguese. 

Titles, he said, are superimposed in 22 languages 

for world distribution. 

Harry F. Shaw, division manager for Loew's 

Poli-New England Theatres, and Louis Brown, 

publicity director, came in from the New 

Haven offices for Hicks' speech. 

NEW HAMPSHIRE 

A mateur actors will try out with the professionals 

this season at the Meadow 

Hearth in Hopkinton, it has been announced 

by Grace and Kurt Graff, ballet dancers who 

operate the summer theatre . interludes 

with a real home town flavor will feature 

this year's revival of "The Old Homestead" 

in the outdoor theatre in West Swanzey. 

Ferdinand A, Jolin, 81, violinist for many 

years in orchestras at the Park, Star and 

Crown in Manchester, died recently at his 

home after a long illness. He had also been 

a soloist with the St. Augustin church choir 

Fred 'Waring is scheduled to open his 

. . . 

choral workshop at the University of New 

Hampshire in Durham June 30 under sponsorship 

of the department of music and university 

extension services. 

NEW HAMPSHIRE 

The Post Drive-In on U.S. 1 in East Haven 

has resumed its "Family NlRht^^Dollur-a- 

CarfuU" program. In response to customer requests. 

The offer, first tried last .sea-son. Is 

limited to Wednesday nights. At the initial 

Family show one car contained five couples, 

all apparently college students. The llmousine-slze 

vehicle was permitted to park sideways 

on a ramp, to permit them to get the 

best view. Philip CahiU, president of the 

Post company, .said the offer promotes attendance 

by older children and .some adults 

who might not otherwise attend. 

Paul Klingler, relief manager at the Poll 

and College theatres here, and wife were vacationing 

in his native Lewistown, Pa. He 

was manager of the Rialto in Lewistown for 

16 years. After his vacation, he will serve as 

vacation relief manager in the Loew's Poll 

circuit . . . Irving HlUman, manager of the 

Roger Sherman, cooked up a neat newspaper 

cooperation stunt with the New Haven Journal-Courier. 

For three mornings, names of 

area residents were inserted in ads appearing 

in the Courier's classified columns. Those 

who spotted their names were instructed to 

paste the ad bearing their name on a sheet 

of paper, and then send it to the "Classified 

Contest Editor" for two free admissions. The 

explanatory box gave prominent mention to 

"Carson City" and "The Lady Says "No." " 

Mary Jo Devlin, a model appearing in fashion 

sequences in "Lovely to Look At," spent 

one day each in New Haven and Hartford in 

pre-picture exploitation. She visited newspapers 

and radio stations and took part in 

fashion shows in department and women's 

stores. She was accompanied by Arthur Canton 

of MGM's New York offices, and Floyd 

Fitzsimmons, exploiteer for New England, 

with offices in Boston. 

Charles M. Lane, co-owner of the New 

Haven Drive-In, North Haven, has purchased 

the Capitol in East Haven. He also bought 

the building, which houses three stores in 

addition to the theatre . . . Lane says he has 

no plans to change the Capitol policy. Ernest 

Dorau, manager of the New Haven Drive- 

In, will serve in a similar capacity at the 

Capitol, which will undergo extensive redecorating 

in the near future. The theatre, 

which seats 750, was purchased from Abel 

Jacocks of East Haven, w'ho is retiring from 

the theatre business after about a quartercentury. 

Lane is owner of the original 

drive-in at Daytona Beach, Fla., operated 

by Dick Beck. 

Ray Flynn, former assistant at Loew's College 

and student assistant at Loew's Bijou 

before that, has re-enlisted in the army for 

two years. Ray, stationed in Germany as a 

sergeant, was scheduled to return to the U.S. 

this month with other Connecticut members 

of the 43rd division . . . Jack O'Connell. who 

was with the Roger Sherman 15 years before 

ending hl.s services there during the winter, 

now Is an Insurance .salesman. 

Sid Kleper, manager of Loew's College, 

cooked up quite a campaign for hLs horror 

show revival of "Frankenstein" and "Dracula." 

The chief stunt was the stationing of a 

Frankenstein dummy atop a ladder In front 

of the theatre on Friday the 13th, with a card 

offering nonsuperstltlous person pa.s.se.s If 

they would walk under the ladder. Fred 

Moote, a College usher dressed to resemble 

the monster, passed out 50 gratis ducaUs. 

Art Policy Keeps Three 

At Detroit in Operation 

From MideOit Edition 

DETROIT—A coordinated effort to present 

special attractions that will draw a definite, 

if limited, audience, backed by a well-planned 

cooperative exploitation effort is currently 

rescuing three Detroit neighborhood theatres 

from a probably permanent shuttering. The 

Studio. Center and Coronet, built within the 

last two months into a genuine little circuit 

of art film houses for the first time in the 

history of this area, have worked up business 

to the point where total gro.sses, as well 

as the film rental turned over to the dLstributors, 

will stand comparison with major first 

run houses. 

Detroit, with boxofflce business at new lows 

in a town periodically accustomed to depression, 

has about three dozen closed houses, 

mostly the small-to-medium sized neighborhood 

theatres. A similar fate has been overtaking 

the marginal houses for years, since 

the early postwar boom dropped off in 1947. 

But a developing experiment showed there 

was another possibility. 

The 800-seat Colony on the far east side 

was closed about two years ago by the former 

owner, and some time later was taken 

over by Albert Dezel and William Flemion, 

given some extensive facelifting, and reopened 

as the Coronet with an art-film policy at 80 

cents admission. 

In May 1951, the northwest section Dox 

Theatre was closed by the ow-ner, and, like 

the Coronet earlier, this 400-seater seemed 

doomed. Edward L. Shulman, together with 

Dezel and Flemion, took it over, spending 

about $10,000 on remodeling, including reseating, 

and reopened it as the Studio under 

a similar policy. Some day-and-date bookings 

were tried with the two houses on an 

experimental ba.sis from time to time, enough 

to show the merit in the idea, but it was not 

made a steady policy at first. 

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357 Westminster St., PROVIDENCE, R. 1. 





BOXOFFICE :: June 21, 1952 

85

. . The 

i 

HARTFORD 

Being a Good Neighbor 

Pays for Henry Cohan 

not only builds up good will 

stances in 

office. 

Catholic church is 

the school. 

Tames W. McNamara is 

McAvoy who directs 

—the Capitol and the Park. 

CHICAGO. 1327 S, Wabash NEW YORK, - 630 NinthAv 

TXrilliam H. Mortensen. managing director 

of the Bushnell Memorial, has been renamed 

to the board of directors of the Hartford 

Symphony orchestra . . . Edwin Schuman. 

nephew of the Hartford Tlieatres circuit 

general manager, married Miss Dorothy Solon 

of Hartford at the Sunset Ridge Country 

club . . . Sperie Perakos, general manager of 

the Perakos circuit, attended the annual 

three-day convention of the New England 

Ahepa, Greek social and fraternal order, at 

Newport. He Is director governor. 

Jack P. Harris, film buyer for the Walter 

Read circuit, spent a weekend here with Mr. 

and Mrs. Bernie Menschell of Community 

Amusement Corp. Bernie continues busy on 

the final phases in construction of CAC's 

first drive-in, a 500-car capacity project in 

suburban Bolton . . . Pfc. Bert Amadeo, 

brother of Paul W. Amadeo, general manager, 

Pike Drive-In, has been doing cartoons for 

the army's Seventh infantry regiment's 

newspaper in Korea . Warner circuit 

has dropped Monday and Friday matinees at 

the Circle. Manchester, and Palace. Torrington. 

Mr. and Mrs. Samuel Cornish, the Niantic 

Theatre, were recent Hartford visitors . . . 

Henry Kochunas. former projectionist at the 

Plaza. Windsor, has been named relief manager 

for both the Plaza and Webb Playhouse. 

Wethersfield. Charles Bergen. New Britain. 

succeeds him at the Windsor playhouse . . . Mr. 

and Mrs. Joe Shulman, the Shulman Theatres, 

will return home about July 1 from a 

three-month stay in Europe. 

. . . Joe 

. . 

Art Moger, Warner publicist, conferred with 

James M. Totman on "She's Working Her Way 

Through College" . . . Herman M. Levy was 

in New York on TOA business . . . Morris 

Shulman. Shulman Theatres, was a New 

Charles Blowers was named 

Haven visitor . . . 

assistant manager at the Crown 

Spivak. Amalgamated Buying and Booking, 

filled in as manager of the Crown during a 

one-week New York vacation of Joe Giobbi 

. . . Jay Finn was in town from the Riverdale 

Drive-In, West Springfield. Mass. . . . Sal 

Adorno sr.. the M&D Theatres, and wife will 

vacation at Westbrook the latter part of the 

month . Doug Amos was in on Lockwood- 

Ted Harris weekended 

Gordon-Rosen business . . . 

at Grossinger's, Ferndale. N. Y. . . . The 

Harry F. Shaws are marking their 28th wedding 

anniversary . . . Mrs. Estelle OToole, Art 

House manager, was taken to Cedarcrest sanatorium 

for recuperation from a tubercular 

infection. At one time, she was executive secretary 

to Henry L. Needles. Hartford district 

manager, Warner circuit . . . Hollywood star 

Bradford Hatton was a recent Hartford 

visitor. 

etT YOUR 

SPlOMPAIlERSlFllMMK 

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^^^^ You can always rely on Fllmock ^^^bL^J 

Wr^ *

Betty Hutton to Star 

At Big Canadian Fair 

TORONTO—Betty Hutton. the screen star, 

will be the headliner for the Canadian National 

exhibition. Jack Arthur of Famous 

Players Canadian Corp., on loan to Canada's 

great annual expo.'ition, announced that the 

Paramount star had been signed for the 14 

evening performances of the grandstand show 

and pageant from August 22 to September 6, 

the contract calling for a guarantee of $50,000, 

with a percentage of the gross over $350,000. 

The attractions in previous years were 

Olsen and Johnson, Danny Kaye and, last 

year, Jimmy Durante. 

A suggestion has been made that Betty 

Hutton feature her trapeze number in "The 

Greatest Show on Earth," which was premiered 

last January at the Imperial as a 

benefit for the Variety Village school. It is 

likely, however, that she will do a new routine 

for the CNE performances in front of the 

stand, which has a capacity of 24,000. 

CBC Holding Open House 

For Newcomers in TV 

MONTREAL—The Canadian 

Broadcasting 

Co., which has always followed the policy of 

auditioning all comers when seeking radio 

talent, this month will give television hopefuls 

an opportunity to try out for jobs in 

CBC productions which are now in rehearsal 

and will be telecast to viewers in the Toronto 

area in September. Men and women dancers 

ai-e being sought and, through the summer 

and fall, CBC directors and producers will 

audition would-be actors, singers and instrumentalists. 

From its new studios on Jarvis street, 

Toronto, CBC-TV is already telecasting programs 

on a closed circuit. These shows, of an 

experimental natui-e, are being studied by 

CBC producers, executives and technicians. 

The CBC favors telecasting such sport events 

as the Grey Cup finals and Saturday night 

hockey games at Maple Leaf gardens. 

One thing the CBC-TV planners are sure 

about, crime and violence which have been a 

mainstay of U.S. television, are out. 

New Site Is 

Acquired 

For New Glasgow Airer 

NEW GLASGOW, N. S.—A substitute site 

for a 500-car drive-in has been selected near 

here by Abe Garson of St. John. The change 

in location was necessitated when engineers 

found the Blue Acres race track, previously 

acquired for construction of the drive-in, was 

too swampy. Construction at that site had to 

be abandoned. 

The drive-in will be included in the Odeon 

Theatres circuit and will be the first Garson- 

Odeon drive-in in the maritimes. Construction 

has started at the new site, about five 

miles from here. The airer will draw patronage 

from New Glasgow, Stellarton, Westville 

and Trenton, all located in about a ten-mile 

radius. 

Odeon now operates three regulation theatres 

in the area—two at New Glasgow, 

largest of the four towns. 

'Sailor' Is Show of Week 

TORONTO—Seven of the 11 key neighborhood 

units here of FPC booked "Sailor 

Beware" as the Show of the Week. 

Nat Taylor of Toronto Is Elected 

President of Canadian Pioneers 

The newly elected board of the Canadian Picture Pioneers is seen in the above photo. 

Seated clockwise are Harold Pfaff. Ray Lewis, Archie Laurie, whom the dirwtors named 

secretary-treasurer; N. A. Taylor, president; Don Gauld. viec-pn-sident; ( harlie 

Dentlebeck. Curly Posen and Clare Appel. Standing are Miss Wells, secretary; Walter 

Kennedy. Oscar Hanson, Harris Patte and David Ongley, legal adviser. 

TORONTO—N. A. "Nat" Taylor was unanimously 

named president when the new board 

of the Canadian Picture Pioneers met here 

following its recent election. The directors 

named Don Gauld vice-president, succeeding 

Frank Vaughn; elected Archie Laurie 

acting secretary-treasurer, to a full term, 

since Charles Mavety died recently, named 

Clare Appel, chairman of public relations; 

Charles Dentlebeck, membership; Walter Kennedy, 

special activities, and Harold Pfaff, 

sick and welfare. 

Taylor, the" new president, is head of 20th 

Century Theatres and was a one-time director 

of the Pioneers. He succeeds Oscar R. Hanson, 

longtime member of the industry who 

has served several terms in that position. 

Taylor, Hanson. Gauld, Laurie, Appel, Dentlebeck, 

Kennedy and Pfaff. along with Ray 

Lewis, Harrison Patte and Curly Posen, were 

Film Men Prove Winners 

In Chess Tournament 

ST. JOHN—Area film men came out in 

top spots in the provincial chess tournament 

held in a local hotel recently. Maurice 

Elman, operator of the Maritime Poster Exchange 

and former regional manager for Alliance 

Films who previously held the chess 

tourney championship, came out this year in 

second place with five points. 

His son Danny finished in third place with 

three poinU and Mitchell Franklin, vicepresident 

of Franklin & Herschorn, was in 

sixth place with one and one-half points. The 

chess tourney lasted three days. 

New Quebec 450-Seater 

Opens; Another Planned 

THREE RIVERS, QUE.—Tom Trow, owner 

of the Imperial Theatre here, was to opsn his 

new Iroquois Theatre in Beauharnois June 

20. It is a 450-seat theatre, aii- conditioned 

and modern in every respect. 

The mayor of Buckingham. Philias Matte, 

ow-ner of the Plaza there, is starting to build 

a new 500-seat theatre. 

elected directors at the Uth annual meeting 

held recently in Toronto's King Edward hotel 

and the directors choose the officers from 

their ranks. 

Taylor's election marks his return to an 

important position in the field of film industry 

associations, in several of which he 

had been a leader in prior years. He was 

chairman of the Motion Picture Section of the 

Toronto Broad of Trade several terms and 

one of the early presidents of the Motion 

Picture Theatres Ass'n of Ontario, which he 

helped organize. He is a charter member of 

Toronto Variety. A law school graduate, he 

came into the industry as a boy selling advertising 

and printing to theatres. The interest 

lasted through his school years. He began 

with theatres but his interests expanded, 

two current ones being International Films 

Distributors and Film Publications of Canada. 

Quebec Pioneers Unit 

Names New Officers 

MONTREAL—The Quebec branch of the 

Canadian Motion Picture Pioneers held its 

annual meeting at the Sheraton Mount Royal 

hotel here last week (12) and elected these 

officers: President. W. J. Singleton, general 

manager Associated Screen News; vice-president. 

John Ganetakos. vice-president United 

Amusement Corp. and managing director of 

Confederation Amusements; second vicepresident. 

Ovila Cote, owner of the Lairet 

Theatre. Quebec City; secretary. Arthur Larente, 

Peerless Films manager; treasurer. Bill 

Mannard. secretary- treasurer of United 

Amusement Corp. 

A cocktail party and a dinner closed the 

annual session. 

Tickets for 

Father's Day 

TORONTO — Famous Players Canadian 

Corp. used trailers, newspaper advertising 

and posters to promote the sale of books 

of admission tlckeU as gifts for Father's day. 

BOXOFFICE June 21, 1952 K 

87

. . Manager 

077 AW A 

T W. Brockington, president of Canadian 

Odeon and other Rank companies, spoke 

at the commencement exercises of Middlebury 

college June 16 at Middlebury. Vt. The 

college, which is completing its 152nd year, 

Vincent Kelly, proprietor 

graduated 233 . . . 

of the Empress, Kemptville, was elected grand 

knight of Ottawa Council 485 of the Knights 

of Columbus. 

A former employe of the Capitol, Maurie 

Karp. a private in the U.S. army, has arrived 

in Germany and is stationed at Wiesbaden 

air base, his friends here have been advised. 

He was with Fanchon & Marco in California 

when he was called to army service . . . Bob 

Maynard of the Francais held "Seraphim," 

French-language feature, for a third day because 

of exceptional business during the original 

two-day run. 

Carli, daughter of Frank Gallop, manager 

of the Centre, has enlisted in the Canadian 

Women's Army Corps. Frank himself served 

in the Canadian navy before taking charge 

of Donn Stapleton's theatre . . . Graeme 

Praser of Crawley Films has revealed that 

camera crews of this Ottawa studio will 

shortly start filming along a 400-mile oil pipeline 

which will link Ottawa. Montreal, Toronto 

and Hamilton. Crawley has moved its 

Montreal branch from the Dominion Square 

building to 1467 Mansfield. 

The Tubmans, of whom Manager Ray Tubman 

of the Capitol gets top billing, have 

moved to their summer residence near Aylmer. 

Que. . Ernie Warren's Elgin 

pair continue to be busy despite the first 

heat wave of summer. "Manon," spicy French 

picture, remained a third week at the Little 

Elgin while "The Marrying Kind" held for 

three days beyond the two weeks. 

The Capitol, Peterboro, staged its last Curtain 

at 8:30 performance of the spring series 

on June 12 with the presentation of "Tom 

Brown's Schooldays." 

Father's Night at 

Drive-In 

OTTAWA—The Kingston Drive-In staged a 

Father's night in observance of Father's day. 

Gifts were distributed through a quiz stunt 

conducted by Bert CuUen. a charge of one 

cent being made for each award. The prizes 

for father included a cigaret lighter, shirt, 

gasoline, garden hose and hat. 

French Import Leads 

Vancouver Grosses 

VANCOUVER—"Manon." F:-ench import, 

was the standout here at the Cinema, doing 

record business. A combination of short subjects, 

music and ballet also was good at the 

downtown Studio. "Tlie African Queen" at 

the Vogue held solid and stayed for a third 

session. 

Capitol—Skirts AhoyI (MGM) Foir 

Cinema Manon (Cardinal) Excellent 

Dominion The Wild North (MGM); Jack and 

the Beanstalk IWB), 3rd d. t. wk Average 

Orphieum Red Mountain (Paro) Average 

Paradise Cry of the Werewolf (Col); The Soul 

of a Monster (Col) Fair 

Plaza Hoodlum Empire (Rep); Storm Over Bengal 

(Rep) 

Average 

Stote Meet Me in St. Louis (20tti-Fox), reissue, 

plus stage stiow Fair 

Strand A Girl in Every Port (RKO); Drums in the 

Deep South (RKO) Fair 

Studio Dance Magic (Alliance); Adventure in 

Music (WB) 

Good 

Vogue The African Queen (UA), 2nd wk Good 

Toronto Grosses Are Fair 

Despite Hot Weather 

TORONTO—Although the weather really 

became hot. theatre grosses held up fairly 

well, with the features being held over at 

four houses, including a fourth week of 

"Singin' in the Rain" at Loew's and of "With 

a Song in My Heart," which is at the Nortown 

on a moveover from Shea's where it 

ran six weeks. 


Eglmton The Sniper (Col), 2nd wk 95 

Hylond Secret People (JARO) 85 

Imperial Walk East on Beacon (Col) 105 

Loew's Singin' in the Rain (MGM), 4tti wk 90 

Nortown With a Song in My Heart (20ttl-Fox), 

4th wk 85 

Odeon Wait 'Til the Sun Shines, Nellie 

(20tti-Fox) 105 

Shea's Clash by Night (RKO), 2nd wk 85 

Universal, Tivoli Rancho Notorious (RKO) 105 

Uptown Scarlet Angel (U-l) 105 

Victoria, Capitol Five Fingers (20th-Fox; Deodline— 

U.S.A. (20th-Fox) 95 

Canada TV Sales Up; 

Toronto Area Heaviest 

MONTREAL—Television receiver sales in 

Canada totaled 4.582 units with an approximate 

retail value of $2,172,624 in April 1952, 

the Radio-Television Manufacturers Ass'n of 

Canada reports. This compares with 4,409 

units valued at $2,500,867 in April 1951. Sales 

for the first four months totalled 18,433 

units valued at $9,097,864. There are now 

96,871 sets operating in Canada. 

The Toronto-Hamilton area accounted for 

over 49 per cent of the total April sales. 

HANDY SUBSCRIPTION ORDER FORM

. . . Two 

. . Joseph 

. . Georges 

. . 

. . 

Onlario Ass n Names 

Two New Directors 

TORONTO—Two vacancius on the board 

of directors were filled at an executive meeting 

of the Motion Picture Theatres Ass'n of 

Ontario here last week. Added to the boai'd 

were Lou Consky of Haliburton and Larry 

Ritza of Renfrew, who replaced Lou Rosefield, 

Hamilton, and W. J. McLaughlin, Espanola. 

Roscnfield stepped out after he had 

sold his Westdale in Hamilton, while Mc- 

Laughlin was compelled to resign because 

of ill health. 

Consky is the owner of the Molou in Haliburton, 

Beaver in Minden, and the Champlain, 

a new theatre at Mattawa. Ritza is 

the general supervisor of the O'Brien theatres 

at Renfrew, Pembroke, Arnprior and 

Almonte in the Ottawa valley. Ritza had previously 

served as a director. 

Audio Portion of Montreal 

Video Hockey in 2 Tongues 

MONTREAL — The Montreal Canadians 

hockey team's home games will be televised 

Saturday nights as well as broadcast, and 

Thursday night home games will be broadcast 

this year. Additionally, an effort will be 

made to clear the network west of Winnipeg 

so that the rest of Canada can hear the 

Thursday games. These are the highlights 

of a new deal between Imperial Oil, Ltd., 

sponsors, and the Montreal Forum covering 

airing of Montreal games. Michel Normandin's 

voice will accompany the TV image in 

French. 

English-speaking listeners will be able to 

switch off the Fi-ench account but continue 

the watch the image while hearing Doug 

Smith's play-by-play in English. 

Wrestling Attracts Patrons 

CADIZ, OHIO—John Gorsuch and Ralph 

Wood, owners of the Community Theatre, 

have figured out a way to get the people to 

come to their theatre. By offering occasional 

professional wrestling matches they draw patrons 

from the entire surrounding territory. 

To date two programs have been held and 

both have been highly successful. Admission 

is scaled at $1.50 to $3.00. 

Education in 

Popcorn Is 

Eating 

Goal 

Tliomas J. Sullivan, executive vicepresident 

of the NAPM, Chicago, said the 

purpose of the industry is educational. 

"We can adl learn something new tomorrow. 

We hope that this is only the beginning 

and that you will have two or three 

regional meetings throughout each year. 

Let this be an idea clinic. Discuss your 

mutual problems with an open mind. 

Many of you have years of experience and 

came and told us about them. We must 

regard ourselves as friendly competitors. 

Our real competitors are those products 

which can be sold in place of popcorn. 

"We see shaping up a public relations 

program that will really do a first class 

job for our industry, stressing particularly 

nutritional values of 

popcorn." 

MONTREAL 

lyfotion picture business has been good In 

the eastern Quebec, reports Bill Trow, 

president of Montreal Poster Exchange and of 

Quebec Cinema Booking, Ltd., who visited a 

huge number of exhibitors between here and 

Ga.spe on a trip to St. John, N. B. Trow 

motored there along with Mike DIMambro, 

his Montreal office manager, and Denlse 

Poirier, secretary. They spent ten days In St. 

John completing reorganization of Trow's 

Maritime Poster Exchange, Ltd., office. 

.\meen Lawand, booker at Confederation 

Amusement, who was a patient in the Ro.ss 

pavilion of Royal Victoria hospital, has undergone 

an operation and now is back home recuperating 

... J. Abous.safy, owner of Au 

Ban Cinema, Mont Joli, is recovering from 

a minor operation in the Hotel Dieu hospital 

and was expected to be on his way back 

home shortly . E. Poulin, manager 

of the Centre Recreatif in Ste. Marie, Beauce 

county, celebrated his 25th wedding anniversary 

June 7. A banquet in his honor was 

given at the Manor St. Romuald. 

Members of the RKO out of town during 

the last weekend included Pierrette Brisebois, 

cashier, and Beverly Whitton, secretary to 

the bookers, who motored to Boston; Arthur 

Bell flew to New York and Leon Gelfenstein 

motored to Ottawa. They are a.ssistant bookers 

Herbie Mathers of Toronto, contract 

. . . manager for Empire-Universal, was at the 

local exchange. 

Jack Roher, president of Peerless Films, 

paid a short visit to his office here and returned 

to Toronto . Robert, 

Magog, has sold his Center Theatre to P. 

Boumansour of Louiseville, owner of the 

Royal in that town. 

Arthur Quintal, 20th-Fox booker, one of 

the first of the office staff to go on his summer 

vacation, has gone for two weeks to his 

villa at Lac des Fi'ancais in the Laurentians 

. . . Eloi Cormier, salesman for Peerless Films, 

returned from a business trip to the Bale St. 

Mrs. Mildred Steven, contract 

Paul district . . . 

clerk at 20th-Fox for the past 18 months, 

resigned to devote herself to household duties. 

Radio Caranin, which has been broadcast 

from the Hermitage each Wednesday from 

9 to 10 p. m., completed its 1951-52 program 

June 11. The reopening will take place in 

September, when the university courses resume. 

Exhibitors in town: Pi'ed Robin, Rouyn . 

H. Couture, Cinema Couture, Israeli: Marc 

de Courval, the Riviera, Drummonville: Romain 

Lu.ssier, the Capitol, Napierville, and 

John Dydzak of Val d'Or, owner of the Palace 

there and the Palace in Cadillac, plus 

two drive-in theatres, the Clappison in Waterdown, 

Ont., and the Wind.sor in the city of 

Johnny Coy. Montreal-born 

Windsor . . . 

dancer of film and night club fame, now has 

a dancing role in the Broadway musical, "Top 

Banana," where he replaces Bill Callahan. 

The possibility is being discussed that the 

famed Parisian "Polles Bergeres" may play 

Montreal on a propo.sed North American tour 

noted French films, "Le Corbeau" 

and "Joffroi," were shown in the theatre of 

the Compagnons de Saint Laurent at the annual 

reunion June 11 of L'Accueil Franco- 

Canadien . . . New York vaudeville turns are 

appearing at the Theatre Canadian, which Iji 

now exhibiting French films excluiilvely. Paul 

L'Anglals, head ol Quebec Produclloas, Ltd., 

has relinquished command of Lcs Fusiliers 

Mont-Royal. He wa.s lieutenant colonel. 

During a disi-UHsion in parliament on advertising 

to lure American tourists to Canada. 

Minister Winters said Canadian film.s were 

placed In 63 American libraries which gave 

them wide distribution, while In Hollywood 

the Canadian cooperation project, .set up .several 

years ago to get Canadian content Into 

Hollywood films, Is working succe.s.sfully 

An all-Canadian musical, 

. 

"Bonanza," will be 

premiered in Halifax June 23 . . . "Caribou 

Trail" was shown at the opening of Holy 

Name hall, a new recreational center at 

Douglastown. 

Alert u.shers prevented a panic at 

the Van 

Home Theatre when a moronic patron 

screamed "Fire," without cause on a recent 

Sunday evening. The ushers succeeded In 

calming the spectators as they started streaming 

toward the doors . Only one copy exists 

. . 

of a World War I National Film Board picture, 

"Lest We Forget," which shows the part 

taken by Canadian troops in that war. As It 

was considered not to be in good enough condition 

to make copies for dLstrlbutlon, decision 

has been taken to scrap it. but a number 

of members of parliament who served in 

the first world war protested and as a result 

the film record will be preserved, and If 

possible 

distributed. 

Tent 28 Starts Work 

On Maple Leaf Fray 

TORONTO—Chief Barker R. W. Bolstad 

and all members of Variety Tent 28 have 

started their ticket-selling drive for the annual 

benefit baseball game at Maple Leaf 

stadium, which is expected to rai.se $45,000 

for the Variety Village School for Crippled 

Boys. 

Last summer, close to that mark was realized 

in the annual fixture despite dismal 

weather, a handsome source of revenue being 

the souvenir program. 

The date this time is Friday night, August 

15, when the Toronto Leafs will take on the 

Baltimore Orioles In the International 

league. 

Rains Delay Drive-Ins 

ST. JOHN—Continued rains, some of them 

prevailing for as long as two and three days, 

have further delayed construction of driveins 

through the maritime provinces. It was 

reported none of them will be ready for opening 

before July 1. The heavy and su.stained 

downpours have turned the sites Into seas 

of mud, delaying the work greatly. 

"Lord' in Sixth Week 

TORONTO—Attractions at the arty theatres 

were divided between British and Italian 

pictures last week. Tlie International Cinema 

had its sixth week of "Mr. Lord Says 'No.' 

Tlie films from Italy comprl-sed "Tomorrow Is 

Too Late," in a .second week at the Towne 

Cinema; "The Bandit" at the Astor, and 

"Mama" at the Studio. 


. . Advertising 

. . Only 

ST. 

JOHN 

/ûtdoor motion pictures are being offered on 

Sunday and Wednesday evenings at the 

Circle J. ranch near Waverly. about 17 miles 

from Halifax. This is the only Sunday screening 

of films in the maritimes, and is available 

without charge to patrons of the dude 

ranch . of films suitable for 

children being shown on weekends in local 

theatres is being paid for by the Imperial 

Order, Daughters of the Empire. The lODE 

is stressing the showing of pictures suitable 

for the children . one show nightly 

is being offered at the Strand. Black's Harbor, 

N. B., which offers three weekly changes 

of single bills weekly. The capacity is 320. 

Bishop W. H. Moorhead of Fredericton. N. 

B., Church of England has criticized the use 

of bingo, lotteries, raffles, etc., in the raising 

of money for church parishes. He asked that 

parents do not expose their children to the 

gambling evil. 

Rinks were used by Hank Snow, Blue Rocks, 

N. S.. for a tour of Nova Scotia as head of a 

folk singing and dancing troupe billed from 

Nashville, Tenn. Top was $1 plus tax for the 

one-night stands . . . Pi'esent at Rothesay for 

about two weeks in advance of the wedding 

of Norah Brock and Arthur Lee-White were 

Mrs. Leonard Lee-White and daughter Margaret 

of Lima, Peru, mother and sister of the 

groom, who is manager of the RKO exchange 

here. 

Mrs. Georgia Golding, who died here recently, 

was the widow of John N. Golding, 

for many years on the staff of the Capitol. 

There are two sons, two daughters, five 

grandchildren and two great-grandchildren. 

She was 79. One son, Walter R., is lessee and 

manager of the Community, West St. John. 

The other son is Donald. One daughter is 

Mrs. Reg March, wife of the 20th-Fox manager 

here. Mrs. Golding was a sister-in-law 

of the late Walter H. Golding, for many 

years manager of the Capitol. 

Complaina

I 

much 

MGM 

RKO 

0)(OfFICf(i]DD]iJl]i^^lJJl)P 

The EXHIBITOR HAS HIS SAY ABOUT 

COLUMBIA 

Harlem Globetrotters (Coll— Thomas 

Gomez. Dorothy Dandridge, Bill Walker. This 

one is tops. One of the best-liked comedies 

we have had in a lonK time. Everyone was 

crazy about it. both old and young. Played 

Wed., Thurs. Weather: Pair.— Bill Leonard, 

Leonard Theatre, Cedar Vale, Ka,s. Smalltown 

and rural patronage. 

Hills of UUh (Col)—Gene Autry, Pat 

Buttram. Elaine Riley. Just another Autry 

picture. Autry today isn't the Autry he wiis. 

He sold us down the river with television. 

Played Fri., Sat.—Harland Rankin. Plaza 

Theatre, Tilbury, Ont.. Canada. Small-town 


Mob, The iCoD—Broderick Crawford, Betty 

Buehler, Richard Kiley. This is a very good 

picture. The cast is excellent and there is 

plenty of action and suspense. I had a better 

crowd than I e.xpected. It is not the 

type of picture which is usually popular with 

my patrons so I think I did well. Played 

Mon., Tues. Weather: Cool, cloudy.—Kenneth 

Clem, Earle Theatre, Taneytown, Md. 

Small-town patronage. 

Sunny Side of the Street tCol* —Frankie 

Laine, Billy Daniels, Terry Moore. The only 

redeeming thing about this Technicolor mu.sical 

was its short length, 71 minutes. It did 

good business but I had many complaints. If 

I had it to do over again I would pay for 

it and leave it in the can. When you get 

this kind in a small town it hurts. Played 

Sat., Sun.. Mon. Weather; Warm.—H. M. 

Swam, Maynard Theatre. Maynard, Minn. 

Small-town and rural patronage. 

Son of Dr. Jekyll iColi —Louis Hayward, 

Jody Lawrance, Alexander Knox. This horror 

and mystery picture is not as gruesome 

as the original "Dr. Jekyll and Mr. Hyde." 

It is. however, full of excitement. Played 

Fri., Sat. Weather: Cool.—Pearce Parkhurst, 

Lansing Drive-In Theatre, Lansing, Mich. 

Family patronage. 

LIPPERT PRODUCTIONS 

Savage Drums (LP)—Sabu, Lita Baron, H. 

B. Warner. The title is right but the trailer 

and the picture weren't ".savage" enough for 

our patrons. A different style for Sabu and 

it didn't do as well as expected becau.se the 

animals and savages were left out. Played 

Wed., Thurs. Weather: Cool and cloudy. 

James Wiggs jr.. Tai- Theatre, Tarboro, N. C. 

Rural, small mill-town patronage. 

Unknown World (LP)—Victor Killian, 

Bruce Kellogg, Otto Waldis. Tliere isn't 

to this film. It was really junk. Played 

this with "Pandora and the Flying Dutchman" 

for fair busine.ss. Played Wed.. Thurs. 

Weather: Rain and cool.—William Graham, 

Lasky Theatre, Detroit, Mich. Neighborhood 

patronage. 

METRO-GOLDWYN-MAYER 

Banner Line (MGM) —Keefe Brasselle, Sally 

Forrest, Lionel Barrymore. A good programmer 

that pleased nearly everyone. Average 

midweek attendance. Not a big picture, 

but in a small town you'll receive more favorable 

comments on this than on the Academy 

Award winner. Played Tues., Wed. Weather: 

Warm and dry.—Ken Christianson, Roxy 

Theatre, Washburn, N. D. Small-town and 

rural patronage. 

BOXOFFICE BookinGuide :: June 21, 1952 

PICTURES 

( 

. 

i 

Kind Lady MGM i—Ethel Barrymore, 

Maurice Evans, Angela Lansbury. Well, she 

.sui-e wa.sn't kind to my boxoffice. Gee, what 

a flop! Wish I had clo.sed up and gone 

fishing. That English accent 

Played Wed., Thurs. 

. 

Weather: 

. oh. well! 

Good.— Bill 

Leonard, Leonard Theatre, Cedar Vale. Kas. 


Lone Star i—Clark Gable, Ava 

Gardner, Broderick Crawford. Good outdoor 

action hit. Gable and Crawford terrific. 

Gardner—well, pleasing. Busine.ss was fair. 

Keep Crawford and Gable in this type of 

role. Played Sun., Mon. Weather: Warm.— 

William Graham, Lasky Theatre, Detroit, 

Mich. Neighborhood patronage. 

Teresa (MGM) —Pier Angeli. John Ericson. 

Patricia Collinge. Just a waste of film. Positively 

no entertainment for a small town. 

Suggests a Contest for 

New Story Ideas 

pLYINO LEATHERNECKS (RKO) — 

John Wayne, Robert Ryan, Don Taylor. 

Poor business. It may be that people 

are tired of war picture.s. I certainly 

wish that producers would make pictures 

with a new twist rather than try to follow 

each other up. It has seemed to me 

that wherever a company has experimented 

with a new angle it did well. .Vs 

in "The Snakepit," "The Blue Veil," etc. 

1 think a movement should be undertaken 

to have people submit stories to state 

committees for cash prizes. Who knows, 

we may discover another "Gone With the 

Wind." By doing this, people would become 

conscious of the movies again because 

of the demand for better stories. 

Film companies should be more daring 

and be willing to take a chance with an 

unusual story. The patrons have seen 

the old plots in so many versions. 

Major I. Jay Sadow, Starlite Drive-In 

Theatre, Rossville, Ga. Farm and mill 

patronage. 

My advice: Take a substitute. Played Sat-, 

Sun.—Ben Brinck, West Point Theatre, West 

Point, Iowa. Small-town patronage. 

Westward the Women (MGM) — Robert 

Taylor. Denise Darcel, Hope Emerson. Tliis 

picture rates seventh in our Sunday-Monday 

grosses for the year to date. I thought 

it would do better than that, but we had 

some stiff competition that weekend from 

a neighboring town. It is a good picture and 

should hold up well in any community. The 

plot wa,s a little out of the ordinary. Buy it 

right and play it. Weather: Rainy.—Marcella 

Smith. Vinton Theatre, McArthur, Ohio. 

Small-town patronage. 

MONOGRAM 

Cavalry Scout (Monoi — Hod Cameron, 

Audrey Long, Jim Davis. Stroni; competition 

from schools made us hustle to do about 

average business on this fairly entertaining 

little western. Actually it needs a strong 

program of good shorts or a co-feature. 

Played FYi., Sat. Weather: Fair.—Bob Walker, 

Uintah Theatre, Fl'uita, Colo. Small-town 


Let's Go Navy (Mono)—Leo Gorcey, Huntz 

Hull. AUi-ii Jenkins. The Bowery Boys urpopular 

111 our situation and we do extra 

business with them. Played Fn., Sat 

Weather: Good.- Harland Rankin, Pluz;. 

Theatre, Tilbury, Ont., Canada. Small-town 

and rural patronuge. 

I.nnghorn (Mono) — "Will Bill" Elliott. 

Myron Healey. Phyllis Coates. Bill Elliott i 

popular with our western fans. They gave ii 

their O.K. Busine.ss was good. Played Tues.. 

Wed.—Frank Sabin. Majestic Theatre, Eureka. 

Mont. Small-town patronage. 

Montana Desperado (Mono)—Johnny Mack 

Brown, Myron Healey, Virginia Herrick. 

Johnny Mack Brown is a poor drawing card 

here. He and Whip Wilson are at the bottom 

of the list of cowboy stars In thLs territory. 

Played Sat. Weather: Good.—Audrey Thompson, 

Ozark Theatre, Hardy, Ark. Small-town 


PARAMOUNT 

Appointment With Danger (Para)—Good 

response. Alan Ladd well liked here. Played 

Sat. Weather: Fair.—Major I. Jay Sadow, 

Starlite Drive-In Theatre, Ro.ssville, Ga. Mill 

and farm patronage. 

Crosswinds (Para)—John Payne, Rhonda 

Fleming, Forrest Tucker. A pretty good adventure 

drama, with competent acting and 

fine Technicolor photography. Plenty of action 

and unsavory characters. Business only 

90 per cent of normal. Played Wed., Thur.s. 

Weather: Fine.—R. G. Ri.sch, Reno Theatre, 

Appleton, Minn. Small-town and rural patronage. 

Hong Kong (Para) — Ronald Reagan. 

Rhonda Fleming, Marvin Miller. Just an 

average show. The little Chine.se boy was 

good but a little hard to understand. This 

type of picture just barely gets by here. 

Played Wed.. Thurs. Weather: Good.—Audrey 

Thompson. Ozark Theatre, Hardy, Ark. Smalltown 


Union Station (Para) — William Holden. 

Nancy Olson, Barry Fitzgerald. This is a 

topnotch kidnapping. cops - and - robbers 

drama. Holden and Fitzgerald ai-e perfect. 

This is the second time for this feature. 

Tuesday seems to be revival night. Played 

Tuesday only. Weather: Cool.—William 

"Uncle Billy" Graham, Lasky Theatre, Detroit, 

Mich. Neighborhood patronage. 

When Worlds Collide (Para) — Richard 

Derr, Barbara Rush. Peter Hanson. A good 

picture of its type. Not as unbelievable as 

one might think. Color excellent and comments 

were pleasing. A good plot, love story 

and all. Busine.ss was so-so. everybody busy 

with spring farm work. Played Thurs . Fri.. 

Sat. Weather: Hot.—Ken Christian.son, Roxy 

Theatre, Washburn, N. D. Small-town and 

nu-al patronage. 

RKO RADIO 

I Want You i 

i—Dana .Andrews, Dorothy 

McGuire. Farley Grani;i r .X very good 

picture but we couldn't get them in, even 

with a lot of extra advertising. Lacks a lot 

of being another "Best Years" but still good 

enough for your best time. Played Wed., Sat 

Weather: Fine.—Mayme P. Musselman, Roach 

Theatre, Lincoln, Kas. Small-town patronage. 

Pearl. The (RKO)— Pedro Armendariz. 

Maria Elena Marques, Fernando Wagner. A 

beautifully made film that I would recommend 

to the town and art houses only. Lack 

(Continued on following page) 

1

tt| 

lllllini 

(' 

The EXHIBITOR HAS HIS SAY 

(Continued from preceding page) 

of star names and the mention of "made in 

Mexico" might not bring in all the customers 

that should really see this entertaining film. 

Action fans will stay away from this one. 

Played Sun.. Mon. Weather: Fine.—Dave S. 

Klein. Astra Theatre. Kitwe-Nkana. Northern 

Rhodesia. Africa. Mining, business and 

government patronage. 

Rarkrt, The iRKO>— Robert Mitchum. 

Lizabeth Scott. Robert Ryan. A gang-ster 

picture which failed to do more than ordinary 

business. All action hou.ses should play 

this one.—E. M. Freiburger. Dewey Theatre. 

Dewey, Okla. Small-town patronage. 

Whip Hand. The iRKO)—Carla Balenda. 

Elliott Reid. Edgar Barrier. If you are looking 

for something that has suspense, here is 

your picture. The leads are fine, the night 

scenes are thrilling and will keep those restless 

customers of yours on the edge of their 

seats until the final fadeout. This deals with 

the invasion of our country by undesirables 

and their attempts at our destruction by 

germ warfare. This is an old theme but 

still good when handled right, and RKO has 

done that in this thriller. Played Wed.. 

Thurs.. to good business.—Roy D. Tidwell. 

Roxy Theatre, Barnsdall. Okla. Small-town 

and oil field patronage. 

REPUBLIC 

Adventures of Captain Fabian iRep) —Errol 

Flynn. Micheline Prelle. Vincent Price. One 

of the very poorest pictures EiTol Flynn was 

ever in. Business poor. It was a "misadventure" 

for me! Played Sun.. Mon. Weather: 

Fair.—Major I. Jay Sadow. Starlite Drive-In 

Theatre. Rossville, Ga. Mill and farm patronage. 

Honeychile (Rep)—Judy Canova, Alan Hale 

jr.. Eddie Foy jr. Judy surely has made a 

comeback and we are pleased. We really 

pushed this one and the {people turned out. 

Color is good. Picture is typical Canova 

style. Chuckwagon race really brings the 

house down. Clean-cut family movie. Played 

Sun.. Mon. Weather: Windy, fair.—James 

Wiggs jr.. Tar Theatre. Tarboro. N. C. Rural, 

small mill-town patronage. 

Million Dollar Pursuit (Rep)—Penny Edwards, 

Grant Withers, Steve Flagg. This is 

rather a hit-and-miss criminal story, lacking 

in anything unusual but fairly interesting in 

spots. Suitable for the doubleheaders. Once 

started, it moves along fairly well. Played 

Tues.. Wed.. Thurs. Weather: Cool.—Pearce 

Parkhurst, Lansing Drive-In Theatre, Lansing, 

Mich. Family patronage. 

Secrets of Monte Carlo (Rep) —Warren 

Douglas. Lois Hall, June Vincent. Oriental 

background, second-rate feature that misses 

the glitter and mystery suggested by its 

title and setting. Weak all the way through, 

it might get by as a "fair" co-feature. Played 

Wed., Thurs.—Pearce Parkhurst. Lansing 

Drive-In Theatre, Lansing, Mich. Family patronage. 

20th CENTURY-FOX 

David and Bathsheba (20th-Fox) —Gregory 

Peck, Susan Hayward, Raymond Massey. We 

didn't come up to expectations, even with a 

big advertising campaign, for this wonderful 

picture. They don't build them much larger 

and we should have done capacity, but that 

seems to be in the long, long ago. Played 

Wed.. Sat. Weather: Fine.—Mayme P. Musselman. 

Roach Theatre, Lincoln, Kas. Smalltown 

patronage. 

Five Fingers (20th-Pox)—James Mason, 

Danielle Darrieux. Oscar Karlweis. Here is a 

fast-moving spy story. Heard good comments 

on this picture. James Mason and Michael 

Rennie were both good. Doubled this with 

"Flaming Feather" (Para). Business was 

good. Played Fri., Sat. Weather: Cool and 

damp.—William "Uncle Billy" Graham, Lasky 

Theatre, Detroit, Mich. Neighborhood patronage. 

Half Angel i20th-Foxi—Loretta Young. 

Joseph Cotten, Cecil Kellaway. Not a bad 

little show. Quite amusing and wîth some 

lovely Technicolor. I remember Loretta 

young from the days when I was at school 

but she is still about the loveliest star on 

the .screen, especially in color! We played 

this film over the Easter holidays and did 

very good business. Played Fri.. Sat. Weather: 

Fine.—Dave S. Klein. Astra Theatre, Kitwe- 

Nkana, Northern Rhodesia. Africa. Mining, 

business and government patronage. 

W. A. Labarthe Runs Out 

Oi Adjectives 

CAILOR BEWARE (Para)—Dean Martin, 

Jerry Lewis, Corinne Calvet. 

Showmen have always been the biggest 

slingers of adjectives in the world, but 1 

have sat here for 20 minutes trying to 

think of some that would properly 

describe this supercolossal comedy. It's 

the biggest button-buster, the most 

hilarious side-splitter I ever saw. They 

screamed, hollered, yelled and just plain 

went crazy with sheer delight. Played 

Sun., Mon., Tues. Weather: Good.—W. A. 

Labarthe, Grant Theatre, Pond Creek, 

Okla. Small-town and rural patronage. 

Mudlark, The (20th-Fox)—Irene Dunne, 

Alec Guinness, Andrew Ray. It was mud as 

far as everyone here was concerned. I even 

had walkouts and it was a benefit show for 

the church. This picture hurt my reputation 

as far as presenting good entertainment goes. 

Wash this one out, fellows. Played Tues. 

Weather: Good.—Virgil Anderson, C-B Theatre, 

Bucklin, Mo. Rural patronage. 

Pride of St, Louis, The (20th-Fox)—Dan 

Dailey, Joanne Dru, Richard Crenna. Very 

good and your patrons will thank you for a 

swell show. We grossed right along with the 

best, with this baseball picture, but hit school 

activities and you can't beat them with anything. 

Book on your best time, you won't go 

wrong. Played Sun., Tues. Weather: Fine. 

Mayme P. MusseUnan, Roach Theatre, Lincoln, 

Kas. Small-town patronage. 

Secret of Convict Lake (20th-Fox)—Glenn 

Ford. Gene Tierney, Ethel Barrymore. "That 

was a good show," was the typical comment 

that we overheard as patrons left. Quite a 

few dark scenes but lots of suspense. We 

had an o.k. play date but most of the kids 

saw "Sailor Beware" (Para) at "A" house. 

Played Sun., Mon. Weather: Cloudy and 

rain.—James Wiggs jr., Tar Theatre, Tarboro. 

N. C. Rural, small mill-town patronage. 

UNITED ARTISTS 

Gun Crazy (UA)—Peggy Cummins, John 

Dall, Berry Kroeger. Not bad entertainment 

at aJl for midweek. Nice acting with lots 

of action and suspense make this an entertaining 

film. Production value is good as is 

the photography and direction. My patrons 

liked this one a lot and it can be heartily 

recommended to all action and semi-action 

houses. The story is good enough to interest 

all others, too. You can't slip with this one, 

especially with the title it has. Played Sun., 

Mon. Weather: Fine.—Dave 3. Klein, Astra 

Theatre, Kitwe-Nkana, Northern Rhodesia, 

Africa. Mining, business, government patronage. 

Gun Crazy (UA)—Peggy Cummins, John 

Dall, Berry Kroeger. Adult entertainment. 

This is a very good picture of its type but 

classification as adult at our boxoffice is fatal 

and we didn't do business. Played Mon., 

Tues. Weather: Cool.—Harland Rankin, 

Plaza Theatre. Tilbury, Ontario, Canada. 


UNIVERSAL-INTERNATIONAL 

Francis (U-D—Donald O'Connor. Patricia 

Medina, Zasu Pitts. If you haven't run this 

oldie, wire Universal for a deal today. This 

had my friends raving about the wonderful 

evening they spent, with us and the fair price 

I paid for it, plus the top business it did. made 

it possible for me to write off some of the bad 

ones I've had from this company. Played 

Sun.. Mon.. Tues. 

Weather: Too busy to look! 

—Bob Walker. Uintah Theatre. Fruita, Colo. 


Meet Danny Wilson (U-I) —Frank Sinatra, 

Shelley Winters, Alex Nicol. Cute picture. 

Sinatra and Winters are a good comedy 

team. This is so much better than his "Double 

Dynamite" (RKO). Played this with 

"Viva Zapata!" (20th-Fox), making a perfect 

twin bill. Business was good. Played 

Sun.. Mon. Weather: Cool.—William "Uncle 

Billy" Graham. Lasky Theatre, Detroit, Mich. 

Neighborhood patronage. 

Strange Door, The (U-I) —^Charles Laughton, 

Boris Karloff. Sally Forrest. The unusual 

in screen fare. The first horror picture to play 

here in many a year, did quite well and was 

enjoyed. Something nsw and different 

catches people's interest and they will come 

out to see it. Played Tues., Wed. Weather: 

Fair.—Ken Christianson, Roxy Theatre, 

Washburn, N. D. Small-town trade. 

Up Front (U-D—David Wayne, Tom 

Ewell, Marina Berti. City slickers wonder 

how we smalltowners put in our time, yet 

it seems as though every time I write to 

EHHS I am mentioning some "doings" in 

town that has hurt us. This time it was 

Baccalaureate. This one really hurt. "Up 

Front" is a good little comedy which was 

well received by those who saw it. I regret 

that more people didn't see it and wish I 

had chosen another night on which to play 

it. I'll know better next year. Played Sun., 

Mon. Weather: Rain.—Marcella Smith, Vinton 

Theatre, McArthur, Ohio. Small-town 

patronage. 

WARNER BROS. 

Lullaby of Broadway (WB)—Doris Day, 

Gene Nelson, S. Z. Sakall. This is an excep- 

JJIMI 

Ill 

M 

i'0 

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itil> 

&'m 

Uh 

Slliiii 

III 

So 

Ejn:(lli 

Kliililb 

EHnI 

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il 

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iliililt 

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'll 

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tionally fine musical and I think it should go 

Ml 

iht 

over well in any situation. Had the best Monday 

and Tuesday in many a day and we were 

sii 

Itai Wi 

all in love with Doris Day. Weather: Mild. 

III! II 

'Mn. J 

Harland Rankin, Rankin Enterprises, Plaza 

Theatre, Tilbury, Ontario. Canada. Small- If* 

In 

town patronage. 

liftiBinj 

Vi 

Room for One More (WB) —Gary Grant, II** gji 

Betsy Drake, Lurene Tuttle. Cary Grant 

»e 

is a crackerjack at comedy in this picture. 

Betsy Drake is fine as the mother. People 

il 

II 

who saw it were very happy and satisfied. 

Business was bad. Played Wed.. Thurs. 

Weather: Cool.—William "Uncle Billy" Graham, 

Lasky Theatre, Detroit, Mich. Neighborhood 

patronage. 

'"IW) i, 

Starlift (WB)—Doris Day, Gordon MacRae, 

Virginia Mayo. Plenty of name stars give a 

lift at the boxoffice. Background is entertainment 

for the troops at an air force base. 

It is good entertainment and good humor 

although weak in spots. All in all it should 

do well at the boxoffice. We opened our theatre 

for our fifth season with this picture 

Played Sat.. Sun., Mon. Weather: Rain. 

Pearce Parkhurst, Lansing Drive-In Theatre, 

Lansing, Mich. Family patronage. 

lliiaiili 

Tanks Are Coming, The (WB) — Steve 

Cochran, Philip Carey. Mari Aldon. This is— „ 

the story of the Third Division. A picture full !**»< 

of adventure and gives the impression of, 

actual battle at times, although not always 

accurate in regard to military strategy. It has 

enough humor and romance to please the 

audience. Played Fri.. Sat. Weather: Fair 

and cool.—Pearce Parkhurst, Lansing Drive- 

In Theatre, Lansing. Mich. Family patron 

age. 

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li 

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Willi, 

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116 

BOXOFFICE BookinGuide June 21. 19521

An Interpretive anolyils of lay and Irodeproii revlewi. Th« plus and mlnui ilgni Indicate degree of 

merit only; audience classificolion is not rated Listings cover current reviews, brought up to dote regularly. 

This deportment serves also as an ALPHABETICAL INDEX to feature releases. Numeral preceding title 

it Picture Guide Review page number. For listings by company, in the order of release, see Feature Chort. 

•Avnm 

Diusrr 

In the summary Very Good; Good; ' Fair; Poor; Very Poor. OS 2 minuses 

' is rated 2 pluses. 

1 

£ 

^ * ^ 1 I 

a; 1= (X ^ o « 

I 

1348 Aaron Slick From Punkin Crick 

(95) Comedy Para 

1365 About Face (94) Musical WB 

MOO Across the Wide Missouri (81) Sup-West. MGM 

13S1 Actors and Sin (85) Comedy UA 

1301 Adventures of Captain Fabian (100) Drama. Rep 

1332 African Queen, The (104) Drama UA 

1380 African Treasure (70) Drama Mono 

1341 Aladdin and His Lamp (66) Drama. ... Mono 

1275 Alice in Wonderland (75) Fantasy RKO 

1256 Along the Great Divide (88) West-Dr WB 

1293 American in Paris, An (115) Musical. MGM 

1293 Angels in the Outfield (102) Drama MGM 

1310 Anne of the Indies (81) Drama. .. .20th-Fox 

1331 Another Man's Poison (89) Drama UA 

1351 Anything Can Happen (107) Comedy. ... Para 

1377 Apache Country (62) Western Col 

1253 Apaclie Drums (75) Western U-l 

Arctic Flight (..) Drama Mono 

1303 Arizona Manhunt (60) Western Rep 

1353 As You Were (57) Comedy LP 

1267 As Young as You Feel (77) Com 20th-Fox 

1364 Atomic City. The (85) Drama Para 

1340 At Sword's Point (81) Drama RKO 

13]3Craiy 0

REVIEW DIGEST Very Good; ^ Good; - Fair; Poor; — Very Poor In the summary ^r is rated 2 pluses, — 05 2

I 

20th-Fox 

1287 

1334 

1279 

1288 

1282 

12S9 

Very Good; i Good; -- Fair; - Poor; = Very Poor. In the summary ' 

1350 Priilc o( St. Louis. The (93) Comedy. 2Cth-Fox 3- 1-52 -(- 

1266 

I 1318 

People Will T.llk (110) Comedy,, 20th. FoK g-lg-51 -)- 

H )f 

Phone Cnll Ftoin a Stranger 

(96) Diam.i ZOMi-fox 1-12-52+ + + 

PickciD (78) Drama Col 7-21-51+ ir 

Pirate Submariire (69) Drama LP 

Prstol Hatvea (60) We>lern RKO 8-18-51+ + 

Place in the Sun, A (122) Drama .... Para 7- I 

-f + 

Prriice Who Was a Thiel (88) Drama,.,, U-l 6- 2-51 + + + 

Purule Heart Diary (73) Dr.lrrra Col 11-10-51 + :t ± 

= 

I Ij. S 

imn 

XK|a.ziaea 

ff ff H + 12+ 

+ H H -f 9+ 

+ ± + + 7+3- 

:t + 4-H- 

H tt H H 13+ 

:t + 

+ H 

+ + 

+ 

+ 7+3- 

+ 10+ 

+ 8+1- 

6f3- 

is rotcd 2 pluses, as 2 minuses. REVIEW DIGEST 

1373 Quiet Man. The (129) Comedy Rep 5-17-52 + 

1320 Quo Va.lis (172) Oranra MGM 11-17-51 tf 

R 

Racket. The (90) Drama RKO 10-20-51 + 

Rauins Tiilc. The (92) Drama U-l 10-20-51 — 

Rancho Notorious (89) Drama RKO 2-16-52 + 

Raslio-Mori (87) Drama RKO 3-15-52 + 

Red Badge of Courage (69) Drama.... MGM 8-18-51 + 

Red Ball Express '84) Drama U-l 5- 3-52 + 

Red Mountain (84) Western Para 11-17-51 ± 

Red Planet Mars (87) Drama UA 5-24-52 — 

Red Skies of Monf'-n.i (99) Drama. , 1-26-52 H 

Red Snow (74) Drama Col 

Retreat. Hell! (95) Drama WB 2-16-52 + 

Return of the Texarr (88) Western. 20th-Fox 2-16-52 + 

Reunron in Reiro (80) Drama U-l 9-29-51 + 

Rhubarb (94) Comedy Para 8- 4-51 H 

Rich, Youirg and Pretly (95) Musical. MGM 7- 7-51 + 

River. The (99) Drama UA 9-22-51 + 

Road Agent (60) Western RKO 2-23-52 + 

Roadblock (73) Drama RKO 8-4-51 + 

Rodeo King and the Senorita (67) West.. Rep 8- 4-51 ± 

Rodeo (70) Western Mono 3- 8-52 + 

Room for One More (95) Comedy WB 1-12-52 H 

Rose of Cimarron (72) Drama 20(h-Fox 3-29-52 + 

Rough, Tough West, The (54) Western Col 

1339 Royal Journey (50) Documentary UA 2- 2-52 + 

S 

Sailor Beware (106) Comedy Para 12- 1-51 + 

St. Benny, the Dip (80) Comedy UA 7-7-51:1: 

Sally and Saint Anne (..) Drama U-l 

San Francisco Story, The (80) Drama WB 4-12-52 — 

Saturday's Hero (111) Drama Col 9-8-51 + 

Savage Drums (70) Adv-Dr LP 7-14-51 it 

Scandal Sheet (82) Drama Col 2-2-52 + 

Scaramouche (118) Drama MGM 5-24-52 ff 

Scarlet Angel (SO) Drama U-l 5-31-52 + 

Sea Hornet (84) Drama Rep 9-29-51 ± 

Secret of Coirvict Lake, The (83) Dr.lOth-Fox 6-30-51 + 

Secrets of Monte Carlo (60) Drama... Rep 6-30-51 — 

Sellout. The (S3) Drama MGM 12-15-51 ± 

Shadow in the Sky (78) Drama MGM 12-15-51 ± 

She's Working Her Way Through College 

(101) Musical WB 6- 7-52 -H- 

Show Boat (108) Musical MGM 6- 9-51 K 

Silver Canyon (70) Western Col 6-23-51 + 

Silver City (90) Drama Para 10- 6-51 + 

Singin' in the Ram (103) Musical MGM 3-22-52 ff 

Sirocco (98) Drama Col 6-30-51 + 

Skirts Ahoy! (109) Musical MGM 4-12-52 i 

Sky High (60) Comedy LP 4-26-52 i: 

Slaughter Trail (78) Drama RKO 10-27-51 ± 

Smoky Canyon (55) Western Col 2- 2-52 + 

Sniper, The (87) Drama Col 3-22-52 + 

Something to Live For (90) Drama. ... Para 2- 2-52 H 

Sorr of Or. JekjII, The (76) Drama Col 11- 3-51 + 

Sound Off (85) Comedy Col 4-12-52 ff 

South of Caliente (67) Western Rep 11- 3-51 + 

Stagecoach Driver (52) Western Mono 

Stage to Blue River (55) Western Mono 

Starlifl (103) Musical WB 11- 3-51 + 

Steel FisI (73) Drama Mono 2-16-52 + 

Steel Town (84) Drama U-l 3- 8-52 ± 

Stolen Face (71) Drama LP 6- 6-52 ± 

Stormbound (TO) Drama Rep 

Storm Over Tibet (87) Drama Col 1- 5-52 + 

Story of WrII Rogers. The (. .) Drama WB 

Story of Robin Hood. The (S3) Drama.. RKO 3-22-52 ff 

Strange Door, The (80) Drama U-l 11- 3-51 i: 

Strange World (SO) Drama UA 4-26-52* 

Strangers on a Train (101) Drama WB 6-16-51 ff 

Street Bandits (54) Drama Rep 11-24-51 — 

Streetcar Named Desrre. A (122) Drama.. WB 6-16-51 ff 

Strictly Dishonorable (94l Drama MGM 6-30-51 + 

Strip, The (85) Drama MGM 811-51 + 

Stronghold (73) Drama LP 

± + 

+ + 

± + 

+ + 

H + +t 

+ 

+ ± 

+ + 

+ 

± + 

ff H 

± + 

ft 

H H 9+ 

+t ft H + 13 f 

^ + 

+ + 

tt + 

+ + 

H - 

+ . H 

H -H 

+ -: 

+ * 7+3- 

6+3- 

+ + 8+ 

H + 6+ 

•ft + 8+2- 

+ 8+1- 

+ 9+3- 

«: 3+5- 

H H +12+ 

+ ff ff + 10+1- 

+ + + + 6+ 

+ + ± 6+3- 

H + tt ++ 11+1- 

+ + H ff 9+ 

ff H H ff 12+1- 

+ + 5+2- 

- + 4f4- 

+ ± 5f2- 

+ ± 5+2- 

+ -H 

ff H t+ + 13+ 

+ :t 5+2- 

1+1- 

6+

Jon 

I 

! (Cripple 

I Red 

1 Storm 

I 

Hold 

I 

Mon 

> 

o 

>- 

< 

>- 

< 

a: 

00 

mymvc uuiiirr 

Ui 

COLUMBIA 

Whistle at Eoton Falls, The (96) D. .322 

Lloyd Briilkf-. IMrciihy V.\s\l. C. Carpenter 

Never Trust a Gambler (79). . . .D. .326 

Dant I'l.irk, t'alhy OllonllcU, Tom lirake 

Pickup (78) D. . 357 

Krvirli Mk'luels. Hugo Hau, Allan Nlxuri 

Cyclone Fury (54) W..368 

Cli.irles ^larrett. SnilK'y Burnetle, F. Sears 

Chain of Circumstonce (68). . . D . . 309 

. 

Itldiard Crayson. Marearet Field. I). Fowley 

Soturdoy's Hero (111) D. .401 

John Direk. Itoiina Heed. Sidney Blaekmer 

Lady and the Bandit, The (79). .D. .337 

Uuii llam.ird. \\,uh-u Mrdlnii. T. 'I\]lly 

OSunny Side of the Street (71). .M. .408 

Frarikle l,:iirie. Hilly luinlds. Terry Mociro 

Magic Face, The (89) D. .402 

UilluT .\dler, I'alrlfla Knlsht. W. L. Stilrer 

Corky of Gasoline Alley (70).. D.. 302 

Hills of Utoh ( 70) W. .356 

OMagie Carpet, the (84) C. .410 

l.iii'illi' Itall. John .'\ear. I'alrida Medina 

Criminol Lawyer (74) D. .412 

I'ai (i'llrli'M. Jane Wyatt, Jerome Giwari 

Mob, The (87) D. .407 

Itrml.rl.k Craivford, Betty Biiehler, IS. KIky 

Five (93) D. ,371 

William I'lillips. Susan llail|:1as. Earl U'e 

Jungle Manhunt (66) D..411 

Kid From Amarlllo, The (56). . . W. .488 

(SBorefoot Mailman, The (83).. C. 404 

ItotuTt Ciimminss. Terry Moore. J. Courtland 

Harlem Globetrotters, The (80).. C. 405 

Tliitniis (;i>me2. Ilarlum lllobet rotters 

Son of Dr. Jekyll, The (77) D..409 

Ixiuls Ila\uaril. Jodv l,a\uance. A. Knox 

Volley of Fire (63) W. .353 

(iene Aiitry. Pal Buttram, Gall Pavis 

©Ten Toll Men (97) D. .413 

Burt Lancaster, Jody Lawrance. G. Koland 

OMon in the Soddle (87) SW..420 

Kan.lolph Scott. Joan Leslie. Ellen Ureiv 

Purple Heart Diary (73) D..421 

Fraiu'i'S lxiiii;foid. loiiy Itomano, Ben Lessy 

Fomily Secret, The (85) D. .414 

Lee J. Cobb, John Derek, Jody La\vrance 

Pecos River (55) W. .484 

Charles Slarrett. Smiley Burnette, V. Jenks 

Boots Molone (103) D. .419 

William lloldin, Johnny Stewart, S, Clements 

OIndian Uprising (70) SW..417 

(u'lirgf Moiitponu-ry, .\lldrey Long, C. B. Held 

Old West, The (61) W. .473 

Cene .\iilry. Gall llavls, Pat Buttram 

Smoky Canyon (55) W. .483 

Charles Starrett, SmUey Burnette 

Death of o Salesmen (113). . . .0. .423 

Kredric March. Mildred Dunnock, C. Mitchell 

First Time, The (89) C. .424 

ItohiTt Cumminns. Barbara Hale, Mona Barrie 

Harem Girl (70) C. .422 

Joan liaiis. .Arthur Blake. Peggie Castle 

Hawk of Wild River, The (59). .W. .482 

Cliarles Starrett, Smiley Burnette, C. Moore 

LIPPERT 

is Votioties on Parade (60) M. .5020 

Jackie Coogan, All-Star lleiue 

S Lost Continent, The (86) D. ,5004 

Cesar Komiro, Hillary Brooke. Chick Chandler 

a Leove It to the Morines (66). . .C. .5005 

Sid .Melton, Mara Lyiui 

a As You Were (57) C. .5023 

William Tracy, Jne Sawyer, Kussell Hicks 

HSky High (60) C..5024 

Sid .Melton, Mara Lynn. Sam Flint 

SS Highly Dongerous (81 ) D 

. . 

5029 

Dane Clark. .Margaret Lockuood, M. Goring 

a Unknown World (63) D..5101 

Uruce Kellogg, Marilyn Nash, Jim Bannon 

a FBI Girl (74) D..5002 

Cesar Romero, Audrey Totter, George Brent 

gl Supermon and the Mole Men 

(58) O. .5030 

(ieurge Reeves, Phyllis Coates, Jeff Corey 

[D Great Adventure, The (75) D. .5021 

Deimls Price, Jack Hawkins, S. McKenna 

Feature productions by company In order of releose. Number In square is notional release dote. Running 

time Is in porenthcscs. Type of story is indicated by letters and combinotions thereof as follows: (C) 

Comedy; (D) Drama; (CD) Comedy-Drama; (F) Fantasy; (M) Musicol; (W) Western; (SW) Superwestern. 

Release number follows: !,; denotes BOXOFFICE Blue Ribbon Award VVinner. © denotes color photography. 

For review dotes ond Picture Guide page numbers, see Review Digest. 

Tales of Robin Hood (59) D . . 5008 

Robert Clarke, Mary Hatcher, P. Cavanagh 

[iSFor Men Only (93) D..5102 

Paul Henreld. Margaret Field, R. Sherman 

jMon Boit (78) 

D..S103 

George Brent, Marguerite Chapman 

61 stronghold (73) D. .5107 

Zachary Scott, Veronica Lake. A. DcCordova 

M-G-M 

Ji oRich, Young and Pretty (95).. M.. 138 

Jane Powell, Vic Damone, Danielle Darrleux 

m Toll Torget, The (78) D . . 1 39 

IMck Poû-11, Paula Raymond, Adolphc .Menjou 

aS strip. The (85) D . . 140 

Mickey lloonay. Sally Forrest, Monica Lewis 

ll] People Agoinst O'Horo (103). . .0. .201 

Spencer 'I'racy, Julin lludiak, Diana Lynn 

QIUAngols in the Outfield (102). .D. .202 

Paul Douglas, Janet Li'igb, Keenan Wyiin 

^ (3Mr. Imperium (87) M,.203 

Latia Tiiiner, E2I0 Plnza, Barry Sullivan 

Red Bodge of Courage (69) . . . . D. 

Audio .Murphy, llill Mauldln, J. Dlerkes 

tuJ 

IE (2iTexos Carnivol (77) C. .205 

Ited Skeltou, tether Williams, Howard Keel 

Bannerline (88) O . . 206 

Sally Forrest, Lionel Barrymore, K. Brassell 

. 207 

Barbara Stanwyck, Joseph Cotten, L. Caron 

.208 

Clark Gable, John Hudlak, M. E. Marques 

111) Man With a Cloak (81 ) D . 

ill ©Across the Wide Missouri (81) SW . 

111 lU®American in Paris, An (113).M. .209 

Gene Kelly, Leslie Caron, Oscar Levant 

Ol Unknown Man, The (88) D. .210 

Walter Pidgeon, Ann Harding, Barry Sullivan 

!Too Young to Kiss (91) C. .211 

Van Johnson, June AUyson, Gig Voting 

E) Light Touch, The (107) O. .212 

Stewart Granger, Pier Angell, George Sanders 

H Calling Bulldog Drummond (81). D.. 213 

Walter Pidgeon, Margaret Lelghton. R, Beatty 

6S Callaway Went Thotoway (81). C. 214 

liorolhy McGuire, Fred MacMurray. II. Keel 

(4) It's a Big Country (89) Doc. .215 

Ethel Barrymore, Gary Cooper. Van Johnson 

EI Westward the Women (1 16) . . . , D. .216 

Robert Taylor, Denlse Darcel, Julie Bishop 

O ©Pandora ond the Flying 

Dutchman (123) D. .217 

Ava Gardner, James Mason, Nigel Patrick 

@ Sellout, The (83) D..219 

Walter Pidgeon, Audrey Totter, John Hodlak 

d] Invitation (85) D . . 220 

Dorothy McGuire, Van Johnson, Ruth Roman 

a Lone Star (94) D. .222 

Clark Gable, Ava Gardner, Broderlck Crawford 

m Shadow in the Sky (78) D. .221 

Nancy Davis, Ralph Meeker, James Whitmore 

m ©Belle of New York, The (82). .M. .223 

Fred Astaire. Vera-Ellen. Marjorie Main 

MONOGRAM 

^. 

gBOklohoma Justice (56) W..5144 

Julumy Mack Brown. James Ellison. B. AlleD 

[9] Wonted: Dead or Alive (58) . . W .5154 

Whip Wilson, Fuzzy Knlgllt. J. Baniion 

SS Joe Polooko in Triple Cross (60) D. ,5118 

Jue Klrkwuod, Cathy Downs, James Gleason 

a Disc Jockey (77) M . 

. AA21 

Giuny Slmms. MIcliael O'Shea, Jane Nigh 

a Whistling Hills (58) W..514S 

Johnny Mack Brown, James Ellison, N. Nell! 

5S Yellow Fin (74) D 

. . 5108 

Wayne Morris, Damlan O'Flynn, Adrian Booth 

m ©Highwoymon, The (82) D..AA20 

Philip Frienil, Wanda llendrlx, C, Coburn 

11 Elephant Slompede (71 ) D . . 51 10 

Johnny Sheffield, Donna Martell, E. Evanstonj 

51 5S 

HI Lawless Cowboys (58) W 

. . 

Jim Uannon 

la ©Flight to (71) D..5103 

Marguerite Chapman, Cameron Mllchell 

Q Crozy Over Horses (65) C..S114 

Whip Wilson, Fuzzy 

Mors 

Knight, 

Leo Gorcey. Huntz Hall. Ted DeCorsla 

SI Longhorn, The (70) V/ . 

.5223 

Bill Elliott. Phyllis Coates, Myrun llealey 

21 Texos Lawmen (54) W..514< 

Johnny Mack BrowTi, James Klllson, L. Hall 

(D Northwest Territory (61) D..512< 

Klrby Grant, Clllnook, Gloria Saunders 

a Stoge to Blue River (55) W..515( 

Whip Wilson, Fuzzy Knight, Lee Roberts 

E] Steel fist (73) D. .521; 

Roddy McDowell, Krlstlne Miller, H. Lauter 

Bl Texas City (54) W..524 

Jolinny Mack Brown, James Ellison 

a ©Aloddin and His Lamp (67) . . D. .529' 

Patricia Medina, John Sands, Richard Erdma 

a Night Raiders (52) W..525 

Whip Wilson, Fuzzy Knight, J. Bannon 

Sa ©Fort Osage (72) W. .510 

'. 

H Woco (68) 

. 

»i'< 

In 

Will 

lilin 

111 

;«en 

iiriS 

iwCi 

Rod Cameron, Jane Nigh, Morris Ankrum Hin,;,, 

W. .522P.'^"S 

Bill Elliott, Pamela Blake. Rand Brooks 

If 

1» 

FoiD 

< 

My Six Convicts (104) D. .430 

Gilbert Holand. John Beal, M. Mitchell 

Okinawa (67) D . . 432 

I'at (IBrlen. Cameron Mitchell, R. Denning 

> Scandal Sheet (82) D. .415 

lirodcrlck Crawford, Ponna Reed. John Derek 

Night Stage to Galveston (62).. D.. 475 

Crrie -Aiilry. Pat Buttram. VirElnia Huston 

Jungle Jim in the Forbidden 

Land (65) P. .429 

OThiet of Damascus (78) D. .427 

Paul llennid. Jeff Donnell. John Sutton 

Marrying Kind, The (93) D..42S 

Judy Ilolliday. .Aldo Ray, Madge Kennedy 

Laramie Mountain (53) D..48S 

Oiarles Slarrett. Smiley Burnette, F. Sears 

Sniper, The (87) D..434 

.Arthur Franz, Adolpe Menjou, Marie Windsor 

©Sound Off (85) C. .428 

Mlckcv llonney. Ann James. John Archer 

Yank in Indo-Chino, A (67) D,.435 

John Archer. Douglas Dick, Jean Wllles 

Apoehe Country (62) W. .471 

Gene Autry, Pat Buttram, Carolina Cotton 

I 

Wolk East on Beacon (98) D. .426 

George Murphy, Virginia Gilmore, F, Currle 

Paula (80) D. .436 

Loretta Young. Kent Smith. Alexander Knox 

QBrave Worrior (73) D. .441 

^ I Hall. Christine Ijirson 

•"> 

OMontona Territory (64) D, ,438 

bm McCalllstcr, Wanda llendrlx. P. Foster 

Rough, Tough West, The (54).. W.. 487 

Charles Starrett. Smiley Rurnel'e 

, 437 

eSrigand, The (94) D . 

Tnn\ Drxter, Gale Bobbins. Anthony Quhin 

Navajo (70) Doc. .5104 

Navajo Indian cast 

[E Wings of Danger (72) D. .5106 

Zachary Scott. Robert Beatty, K. Kendall 

! Valley of the Eogles (83) D, .5114 

Jack Warner. Nadia Gray, J. McCallum 

a ©Outlow Women (75) D. .5105 

Marie Windsor. Richard Rober, Caila Balenda 

! Loan Shark (79) 0,5111 

George Raft, Dorothy Hart 

[H Stolen Face (71) D .5109 

Paul Henreld. Llzabeth Scott. Andre Morell 

1 Jungle, The (. .) 0. .5112 

Rod Cameron. Cesar Romero, Marie Windsor 

V, Hellgate (, .) D. .5113 

Sterling Hayden, Joan Leslie, Ward Bond 

B Just This Once (90) D..224 

Peter Lawford. Janet Leigh, Lewis Stone 

ES Love Is Better Than Ever (81)..C,.225 

Elizabeth Taylor, Larry Parks, Tom Tully 

!©Wild North, The (91) D. .226 

Stewart Granger, Wendell Corey, C. Charlsse 

SUQSingin' in the Rain (103) . . . . M .227 

Gene Kelly, Donald O'Connor, Debbie Reynolds 

UTolk About o Stranger (65) . . . . D. .228 

George Murphy, Nancy Davis, Billy Gray 

m When in Rome (78) D. .229 

Van Johnson, Paul Douglas, J, Callela 

(U Young Man With Ideas (84). . .CD. .230 

Glenn Ford. Ruth Roman, Nadine Ashdown 

m Carbine Willioms (101) D. .231 

James Stewart, Wendell Corey, Jean Hagen 

m Girl in White, The (93) D. .232 

June Allyson. (5ary Merrill, Arthur Kennedy 

a ©Skirts Ahoy! (109) M.,233 

Esther Williams, Joan Evans, Barry Sullivan 

[s] Glory Alley (79) D , . 234 

Ralph Meeker, Leslie Caron, Gilbert Roland 

13 Pot and Mike (95) C, .235 

Spencer Tracy. Katharine Hepburn, Aldo Ray 

gS ©Scaromouche (118) D. .236 

Stewart Granger, Eleanor Parker, Mel Ferrer 

a ©Lovely to Look At (101) M. .237 

Red Skelton, Kathryn Grayson, Howard Keel 

. 

a ©Rodeo (70) W..510 

Jane Nigh. John Archer. Wallace Ford 

Thot Line (64) C..52I 

Leo Gorcey. Huntz Hall, John Bromfield 

From the Block Hills (58). W. .524 

Johnny Mack Brown. James Ellison. R. Briio 

a Jet Job (63) .D. .521 

Stanley aements, Elena Verdugo, J. Lltel 

SGunmon, The (52) W. .52! 

Whip Wilson, Fuzzy Knight, Rand Brooks 

gJQWild Stollion (70) W..52( 

Ben Johnson. Edgar Buchanan, Martha Ilyer 

a Kansas Territory (64) W. .52; 

Bill Elliott. Peggy Setwart, Lane Bradford --— 

Mi Desert Pursuit (71) D. .52t 

Wayne Morris. Virginia Orey 

gl African Treosure (70) D 

, . 5* 

Johnny Sheffield. Laurette Luez. L. Bra dfl 

a Gold Fever (63) D . . 52 

John Calvert, Ralph Morgan. Ann Cornell 

O Here Come the Marines (66)..C..52 

Leo Gorcey, Huntz Hall, Myrna Dell 

|f©Wogons West (70) W. .52 

Rod Cameron. Peggie Castle, Michael Cha 

a Dead Man's Trail (. .) W. .52 

Johnny Mack Brown. Jimmy Ellison 

Nking I 

k toil! 

J^»!C 

''i< 

Mlunti 

^:^>' 

Creek (78) D. . 

t'," - : Mnnlgomery. Jerome Courthuid 

2], 

( Colifornia Conquest (79) D.. 

13 I Ciirntl Wilde, Teresa Wright, L. Ferraday 

•-1 

Snow (74) D . . 439 

Over Tibet (87) D. .416 

Barbed Wire (61) W. .474 

Junction City (54) W..486 

51 Pirote Submarine (69) 

Special cast 

,D 5110 

m Woshingfon Story, The ( . . ) D . , 238 

V.in Johnson, Patricia Neal, Sidney Blaekmer 

Holidoy for Sinners ( . . ) D 239 

. . gH 

Gig Young, Janice Rule, Keenan Wynn 

S Arctic Flight (..) D. ,52 

Wayne Morris, Lola Albright, Atan Hale Ji

II 

^ 

FEATURE 

CHART 

PARAMOUNT >- ax 

Peking Express (85) D . . 5024 

Calvet, JuM'pli fuiuri, Curiiiiu- 

Thofs My Boy (98) 

Kilmtind (irtt'iiii 

C. .5026 

htiiii JLtUiTi. Jt-rry Lewis, Ilussey 

Hiilh 

Worpath (95) 

(S) 

SW . 

Kdiiiuiid U'Urlen, Deal) Jugger, Korresl liickvr 

RKO 

RADIO 

iiH Flying Leathernecks (102) D. .261 

"ilMi Wayne. Iloberl llyan. Junis tarter 

Roadblock (73) D. .204 

t:ll,llle^ .\li-t:ra». Jo.in Dixon, l.owell (ilimote 

Pistol Harvest (60) W. .205 

Tim il.ili, Jii.ui inxon. Itlrliatd .Martin 

His Kind ot Woman (1 20) D M . . 201 

lloliert .Milch um, J ane lUisse ll, Vincent I'rlcc 

Here Comes the Groom (114). .C. .5101 lej On the Loose (74) \ D. .202 

Itiiin C'losby. Jane Wjnian, Fninchot Toru' 

Jo.ni Evans, .Melvyn llou(la>, Lynn Barl 

Ploce in the Sun, A (122) D..5102 

MtiiUKonuTy nill. Klizabcth Taylor 

Rhubarb (94) C. .5103 

Ifaiy iMIIIuiii. Jan SterllnK. Gene Loclihirt 

gj Behave Yourself! (81) CD.. 206 

Farley Granger. Siielley Wliilors. W. Iicmarest 

REPUBLIC 

KPIThll It Korea (50) Doc 5127 

H Fort Dodge Stampede (60), , . .W. .5062 

Allan "itu>'k> " Lane. .Mar) Ellen Kay 

i« Ariiono Manhunt (60) W. .5068 

.Michael (Tia|)tn, Ellerie Jamaen. Jaines Hell 

IS Havana Rose (77) D, $124 

H:.iiliia lludrii;un. Hiiih Herbert, B Willlami 

20TH 

CENTURY-FOX 

Secret ot Convict Lake, The ((3) O. .123{ 

fHMiii riiiil, 

I 

. Itur) Calliuun c 

People Will Talk (110) C..126 

Cary Grant. Jrnrine Craln. K. (\)rrle 

Mllllonoire for Christy, A (90). C. 127 

t rrd ^l.ir.\lurra>. Klriltor I'arkrr. It Carlion 

Day the Earth Stood Still (92). D.. 129 

.MIrhai'l Rennle. 1'alrlrl.i .S..ii, II Marlu»l 

OCrosswinds (93) D . . 51 04 

Juliii I'ajiif, Ittiunda I'Meminn. Korresl 'Hii-kiT 

Oorling, How Could You! (96). .C. .5108 

Jtiaii I'untaiiK', Juhti Lund. iMuiia Kret'iiiari 

Hot Lead (61 ) W 209 

Tun Ih'll. llU'liard Martin. Joan lUxon 

; OSIoughter Trail (78) W . . 207 

liiian lliuilevy, Virginia Grey, A. Hevlrir 

@ ©Drums in the Deep South (87) . . D . . 21 

James t't.ilK. Bariiar.i i'ajtun. C. .M.iiiisuu 

a Blue Veil, The (114) D..263 

z3 ©Honeychile (89) C. .5121 

Judy Canota. Eddie Foy Jr.. Alan Hale Jr. 

Elopement (81) C..14I 

Cllfloii Wel)li. Anne Francis. Wm. Liindlgan 

©I'll Never Forget You (90). . D. .142 

. 

Tjrc.ne Power. Ann Bijlb. .MIrhacI Rennle 

Girl on the Bridge, The (77) D. .139 

Hugo ILaas. Biierl> Michaels. Hubert Dane 

Fixed Bayonets (92) O . . 1 40 

Rieli.ird R.iseliart. Michael O'Sliea, fi, Eiani 

QHong Kong (91) D. .5109 

Itonald Iteaean. Ithonda Fleming. N. Bruce 

Sailor Beware (106) C..5114 

i)ean Martin. Jerry Lewis. Corinne Calvet 

©Flaming Feather (78) SW.SIIS 

Sterling Hayden, Arleen Whclan, F. Tucker 

I Want You (102) D..2S1 

Doroihy McGwire, Dana Andrews, F. Granuei 

©Tembo (80) Doc . . 265 

Howard Hill 

SGirl in Every Port, A (86) C. .218 

Groiiclm Marx, Marie Wilson, William Bcndiv 

Los Vcgos Story, The (88) 0.217 

.latii' lln-^sell. Virtnr Mjiture, Vincent Trice 

Trail Guide (60) W. .219 

Tim Holt. Richard Martin, I,. Dmiglas 

iH Woman in the Dark (60) D. .5131 

Penny Edwards. Iloss Elliott. Rick Vallin 

II Captive of Billy the Kid (54). .W. .5064 

Allan "Riicky" \mw. P Edwards. 0, Withers 

JS Lady Possessed, A (87) D..5104 

James MtLôn. June Havoc, Pamela Kellino 

18] Colorado Sundown (67) W. .5141 

Rex Allen. Mary Ellen K.iy. Sliir »'->ens 

Decision Before Down (119) . . . . D. .205 

iV.tty .Merrill. Rlrliiird Bisehnrl. Werner 

Model and the Marriage Broker 

(105) C..201 

Jeanne Craln. Scott Brady. TJielm.i RItler 

Jopanese War Bride (91) D..202 

Don Taylor. Shirley Yamagiichl. C Mitchell 

ODovid and Bothshcbo (116). . .D. .203 

llregnry Peck. Sns.in H.ivward. R, Massey 

Phone Call From a Stranger (96). D. .204 

Shelley Winters. B.tte DaiU. G. .Merrill 

©Red Skies of Montana (99). . . .0. .207 

Richard Widmark. Jeffrey Hunter. C. Smith 

(.,! 

Something to Live For (90) . . . . D. . 5105 

Joan Fontaine. Hay Milland. Tere«a Wright 

©Aaron Slick From Punkin 

Crick (95) C. .5119 

AInn Young. Dinah Shore, Robert Merrill 

My Son John (122) D. .5116 

' 

Helen Hayes, Van Heflin, Robert Walker 

©Rancho Notorious (89) SW..221 

Marlene Dietrich. Arthur Kennedy, M. I'erref 

©At Sword's Point (81 ) D . . 220 

Cornel Wilde. M.aureen O'Hnra. G. Cooper 

Pace Thot Thrills, The (63) D..213 

Bill Williams. Carla Balenda. Frank Mclliicli 

Whispering Smith vs. Scotlond 

Yard (77) D. .222 

Rosho-Mon (87) D . . 268 

Tosiiirn .MIfnne. Machlto Kyn. M. Mnri 

Rood Agent (60) W. .223 

Tim Unit. Noreen Nash, Richard Martin 

Torzan's Savage Fury (81) D. .225 

I-px Barker. Dnrothy Hart. Patric Knowles 

Faithful City, The (85) D. . 

Jamie Smith. Ben Josef, Israel Hanln 

Macao (81) D. .224 

Jane Russell, Robert MItchum. William Bendix 

rj] Last Musketeer, Tr* (67) W.,5142 

Ilex Allen. .Mary Ellen Kay, Slim Pickens 

i|l©Oklahomo Annie (90) C..5122 

Jndy C.ni.tva. John Russell, Grant Withers 

i| Leodville Gunslinger (54) W..5171 

Allan "Kocky" Line, Hkhly Waller, B. Riley 

n Fabulous Senorita, The (80). . . .0. .5125 

Esleiila. Rnliirt Clarke. Rita .Morena 

is; Hoodlum Empire (98) D. .5105 

Brian Doldew. Ci.iire Trevor, F. Tucker 

is; Border Soddlemotes (67) W. .5143 

l!ex Allen. .Mary Ellen Kay 

m Wild Horse Ambush (54) W. .5069 

Michael Chapln. Eilene Janssen 

(5) Five Fingers (108) D..208 

James Mason, Danielle ILirrleux. M. Rennle 

ffJ Return of the Texon (88) D. .209 

D.ile irnhertson. Joanne Dm. W. Brmnan 

Vivo Zopoto! (110) D..206 

Marion Brando. Jean Peters. Anthony Qiiinn 

UOWith o Song In My 

Heart (117) M..210 

Silvan H.i>Mard. Rorv Calhoun. Dirfd Wayne 

C) Pride of St. Louis, The (93). CO. .211 

Dan Daliey. Jo.inne Dm. Richard llyiton 

©Rose of Cimarron (72) D. .212 

Jack Buetel. Mala Powers. Bill Wllllans 

fi 

Anything Con Happen (107). . .C. .5117 

Jose Ferrer. Kim Hunter, Kurt KasTner 

©Red Mountain (84) SW. .5113 

AInn Ladd, Lizabeth Scott, Arthur Kennedy 

©Half Breed, The (81) SW. .228 

Robert Vonng. J.anls Carter. Jack Bnetel 

Narrow Margin, The (71) D..226 

Ch.irles McOraw. Marie Windsor. J. White 

Target (61) W..227 

Tim Ihdt. Richard Martin. Linda Douglas 

X Gobs and Gals (86) C. .5128 

Bernard Brothers. Cathy Downs. Robert Iliittnn 

a Block Hills Ambush (54) W..5172 

Allan "Kocky" Lane. Eddy Waller 

©Belles on Their Toes (89). . . .C. .213 

.Mvrni Loy. Je.inne Craln. Jeffrey Hunter 

Deadline— U.S.A. (87) D. 215 

lliimr'hrev Bov'art. Kim Hunter. B, Rarrrm'^''e 

Outcasts of Poker Flat (81) D. .216 

Dale IJotierlson. Anne Baxter. Mirl.im Hopkins 

Atomic City, The (85) D. .5120 

Orne Barry. Lydia Clarke. Michael Moore 

©Denver & Rio Grande, The 

(89) D..5115 

Edmond O'Brien. Slerilne Hayden. Dean Jagger 

Clash by Night (105) D 229 

Barbara Stanwyck, Robert Ryan. P.itil Drniclas 

Desert Passage (61) W 230 

Tim Hnil, Richard Martin, Joan Dixon 

Cil Bal Toborin (84) C. .5129 

Muriel Lawrence. William Chlng. C. Carleton 

^©1 Dream of Jeonle (90) M..5106 

Ray Mlddleton. Muriel Lawrence. Bill Shirley 

OKongoroo (84) D. .2171 

Minreen OH ir.i. Peter Lavford. Flnlsy Ciirrie 

©Lydia Bailey (89) 0..219 

till,- K'ntirrt-Mti. Anne Francis. Ch.irle* Ko'tin' t__ 

OLody in the Iron Mask (78).. 0.. 218 C 

\j!>n\i Hivward. Patricia Medina. Alan Ilale r Z 

©Greatest Show on Earth, The 

(151) D. .5129 

Betty Huttnn. Jame

' 

S 

' 

^ 

I 

M.irk 

' 

I 

'.' 

I 

ORoom 

I 

Retreat, 

' 

I 

111 

1' 

FEATURE 

< 

-uj 

Sea 

•a. 

•uj 

MS — r— 

CHART 

UNITED ARTISTS 

Pardon My French (81) C.1402 

ll-it .1. Male ObiTon. P. Bonlf:ls 

il 

Four in o Jeep (97) D.1139 

\ T.1 l.liiiliors, lUliJli Meeker. M. Mnlulii 

New Mexico (74) D. .649 

. A\rr-i. Mirllyn .Maxttell, .\iuly Pevine 

.: St. Benny. Iho Dip (80) C. .6S8 

iM.k Hii>mis. .NiiKi Koeh. Itotand Young 

>i Two Gols end o Guy (70) C. .654 

I 

JaiiN I' line, liiibert .\lcla. J.imw Olea.'ioii 

it) Obsessed (77) D.1188 I 

liaiiil Karnir. (ieraldinc Fltnerald. It. Collier 

14' Gold Raiders (56) W.1172 

(ii'orue irlltlrn. Shelln liyan, L. Tallmt 

101 Mister Drake's Duck (76) C. .655 

l>iiiii:l.iN K.iirtK-tnks jr.. Yot.'inilc lionlin 

YviHine IliCarlo. I'eler fstinov. It, (filler 

IKtf 

O I 

>- 

< 

a: 

CO 

.!. ..I .Marrul Arnold. It. Trcville 

>1 Tom Brown's School Days (93). .D.1 148 

John lli>v\aiil Oaiies. lEiibert Newton 

«1 OForf Defionce (81) SW.1147 

ll.irie I'lark. Ken .litlmson. I'eler fJr.'nes 

i; (..-Christmos Corel, A (86) D.1149 

.M.i~l lir Sim. Katlili'in Harrison. Warner 

.1. 

1] Big Night, The (75) D.11S1 

John Barrymore jr., I'restnn Poller. .1. Ixiring 

4) Chieogo Calling (74) D.1152 

tian ltiir\ea. .M.ifV .\nilersnn. It. Klliolt 

:TT| Lady Soys No, The (82) C.11S0 

Joan Caiilficlil. Havld Niieii. J. I!. Jnstlce 

is; Another Men's Poison (89) D.11S4 

Belle liavh. Car} Merrill. E. Williams 

]| Cloudburst (83) D.11S3 

II.iIhti I'resio M. Elizabeth Selbrs. C. Tapley 

Guffolo Bill in Tomohowk 

Territory (64) W.1214 

lahin Mii.iro. 'rliniulereloiid. Yowlachie 

( 

tSOR'ver, The (99) D.1140 

.\rlhiir Shields. Nora Suinburnc. Tommy Breen 

g One Big Af foir (80) D . 1 57 

Ku'lvn I\e\es. Dennis O'Keefe. M. Anderson 

H Green Glove, The (86) D.1 156 

Glenn Ford. Cer-ildlne Brooks, Gaby Andre 

lU Tale of Five Women, A (86) .... D . 1 1 61 

i llnriar rulle.nio. .\niie Vernon. Lana Morris 

If ©Royal Jourrtey (50) Doc. 11 64 

Oneen KliMlielh. Iiiike of Ediiiliiireh 

rr African Queen, The (104) . . . D 1 155 

11 itiiihri V l!fii:ail. K. Hepburn, It. Morlev 

14 CMutiny (76) D.1163 

Stevens. Anijela I..ansbury. P. Knowles 

53 Strange World (80) D.1165 

Aiii;eliea Ilaiiff. Alexander Carlos. C. Broun 

iH Captive City, The (91) D.1166 

John Forsylhc. Joan Camden. H. J. Kennedy 

[S Without Warning (75) D.1 168 

Adam Williams. .Meg Kandall. Ednard Binns 

if Red Planet Mars (87) W.1169 

I'eler Craves. Andrea King, Oley Lindgren 

i| Fighter, The (78) D.1167 

Bichard Come, Vanessa Brown, Lee J. 

©Tales of Hoffmonn (138) M.I 170 

.Moira Shearer. Uobert Ilelpmann 

1^ Confidence Girl (81) D.1173 

Tom Cornvay, Hillary Brooke, Aline Towne 

W High Noon (85) D..11S9 

Ct. (noper. Cr.iee Keltv. Lloyd Bridges 

Outcast of the Islands (93). . . .D. .1172 

Kaliih Itlchardson. Trevor Howard, W. Ililler 

i 

Actors and Sin (85) CD.. 1158 

Edv.ird G. Robinson. .Marsha Hunt. E. Albert 

. 

bb 

UNIVERSAL-INT'L 

Iron Man (82) 0. .130 

.lerr Ch.incller. Evelyn Keycs. Stephen MeNally 

©Mark of the Renegode (81). ^W..129 

Ulcardti .Mimntalhan. Cyd Charlsse. j. C. Nalsh 

©Cottle Drive (77) SW. .128 

Joi'l MeCiia. Iiean Stnekvvell, Leon AmeB 

©Little Egypt (82) CD.. 131 

IJbinid.i Elenilnn. Mark Rtevelle. Nancy Guild 

You Never Con Tell (78) D..132 

lllek I'ovvell. I'eggv llnw. Charles Itr.'ike 

Thunder on the Hill (84) D. .133 

Claiidelte Culhert, Ann Itlylh, R. Douglas 

©Lody From Texas (78) D . . 136 

Howard Hiiir. Mnn.i Kreemun. J. Hidl 

Reunion in Reno (80) C. .135 

Maik Sli'veiis. !'iRt;v Unw. C, I'erreail 

©Golden Horde, The (76) D..134 

David I'art.ir. .\iin BIytb. C. Macready 

Lady Poys Off, The (80) D. .202 

Linda Darnell. Sli'plien MeNally, G. I'eireaii 

Raging Tide, The (94) D. .203 

.Shellev Wliileis. Kiehaid CnMle, C. Riekford 

©Cove of Outlaws (76) SW. .201 

Alexis Smilli. .Maedonald Carey. Vielor Jory 

Strange Door, The (80) D..204 

Charles l-iiiyllliill. lliiris Karlnff. S. I'Virrest 

Weekend With Father (83) C..206 

Van lleflin, Patricia Neal. Gigl Perreau 

Bright Victory (97) D. .208 

.Vrliinr Kenireilv. I'eiigv lUiw. Nana Bryant 

OFIome of Arcby (77) D. .207 

.Maureen llllar.i. .leff Chandler. Lon Chancy 

©Cimorron Kid, The (84) W. .213 

Aialie Miirpliv. lieverlv Tyler. Yvelte Piigay 

Finders Keepers (75) C. .211 

Tnm Rvvell. .hilia Adams. Evelyn Varden 

©Bend of the River (91) SW . .212 

.I,;nies Slevv.irt. Altlinr Kennedy. Julia Ad.ims 

Meet Donny Wilson (88) C. .205 

I'r.iiik Shialra. Shelley Winters. Alex Nlenl 

Here Come the Nelsons (73) . . .C . .210 

O/.zie Nelsnn. Harriet llilliard and family 

©Steel Town (84) D. .215 

.\iui Slieridaii. John Duff 

I.iind. Hnvvard 

©Treasure of Lost Canyon, The 

(81) D. .209 

William Powell. Julia Adams. C. Drake 

Flesh ond Fury (82) D..214 

Tony Curtis. J.an Sterling, Mona Freeman 

Mo and Pa 

(78) 

Kettle ot the Fair 

C..216 

Mar.iiirie M.iin. Percy Kilbride. James Best 

©Battle at Apache Poss, The 

(85) SW..217 

John Lund, Jeff Chandler. Beverly Tyler 

Man in the White Suit (85) C. .282 

Alex Cuhiuess. .loan Greenwood 

Red Boll Express (84) D..218 

JelT Cbaiuller, Alex Nienl. Susan Ball 

©Bronco Buster (81) D..219 

John Lund. ScntI Brady, Joyce Holden 

No Room for the Groom (82) . . .C . .220 

Tony Curtis, iMper Laurie. Spring Bylnglon 

©Ivory Hunter (98) D..221 

Anthony Steele. Dinah Sheridan, M, Edwards 

©Scarlet Angel (80) D. .222 

Yvonne DeCarlo. Itock Hudson. Ilieh.ird Denning 

Just Across the Street (79) . . . .C. .223 

Ann Sheridan. John Lund, Robert Ixeitli 

. 225 

©Has Anybody Seen My Gal? 

(89) C. .226 

Charles Cobiirn. Piper Laurie. Giî Perreau 

Francis Goes to West Point (. .).C. .224 

Don.ald O'Connor. Lori Nelson 

Solly and Saint Anne ( . . ) D . 

Ann Blyth, Edmund Gwenn 

WARNER BROS. 

lU) U©Captaln Horatio Hornblower 

(117) D..030 

Gregory Peck. Virginia Mayo. II. Beatty 

[i] Jim Thorpe—All American (105) D .. 101 

Hurl l.aiica.ster, Charles Bickford. P. Thaster 

(isl Force of Arms (100) D. .102 

William Holden. Naiu'y Olson, l''r,ink Lovejoy 

^:I Tomorrow Is Another Doy (90).. D.. 103 

Fe] 

Itulli iiiunan. Steve Cochran, L. Tllttle 

©Painting the Cloi.ds With 

Sunshine (87) M. .105 

Dennis Morgan. Virginia Mayo. S. Z. .Sakall 

IS Come Fill the Cup (113) D..106 

.lames Cagney. James Cleason. It. M.'issey 

[61 Close to My Heart (90) D. .107 

Ray Millanii. Gene TIerney, Fay Bainter 

|T7| Tanks Are Coming, The (90) . . . . D . 1 08 

Steve Coehian. .Man Aldon, Philip Carey 

m Starlift (103) D. .109 

Moris Day, Guiilon Macltae, Itiith Romai] 

ii ©Distant Drums (101) D..111 

Gary Cooper. Marl Aldon. Richard Webb 

I 

£J^ril See You in My Dreams 

(110) M. .112 

Doris Day. D.iiniy Thomas. Frank Lovejoy 

for One More (95) . . . .C. . 1 13 

C;uy Giant. Betsy Drake. Iris Mann 

ID This Woman Is Dangerous (97). D. 114 

Jo.ui Crawford. Dennis Morgan. David Brian 

Hell! (95) D. .115 

r>;mk Lovejoy. Anita Louise. R. Carlson 

[s] ©Bugles in the Afternoon (85). D. .116 

Ray Millnnd. Helena Carter. Hugh Marlowe 

P Streetcar Nomed Desire. A (122) D. .104 

Vivien Leigh. Marlon Brando, Kim Hunter 

g ©Big Trees, The (89) D. .117 

Kirk Douglas. Patrice Wymore. Eve Miller 

111 ©Jock ond the Beonstalk (78)..C..118 

find Ahbott. Lou Coslelln. Buddy Baer 

HI ©Lion ond the Horse, The (83) . . D . . 1 1 

Steve Cochran. Ray Teal. Sherry Jackson 

[51 Mora Moru (98) D .. 1 20 

Eirol Flyiin. Ruth Roman. Raymond Burr 

E San Francisco Story, The (80). . D. .121 

.loel McCiea. Yvonne DeCarlo. S. Blarkmer 

gil ©About Face (94) M..122 

Cnrflon MaeRen. Eddie Bracken. V. Gibson 

ig ©Carson City (87) SW..123 

Randolph Scott. Lucille Norman, It, Mnssey 

[5!l©3 for Bedroom C (74) C..124 

(;inria Svv;!n-.on. .lames Warren. Fred Cl.irk 

! Winning Teom, The (98) D . . 1 25 

ttonalil Reagan. Doris Day. Frank Lovejoy 

m ©She's Working Her Way 

Through College (101) M..128 

Virginia Mavo. Ronald Iteagan. Gene Nelson 

©Story of Will Rogers, The (. .). .D. . 

Will Rogers jr., Jane Wymiui, N. Beery jr. 

. 

FOREIGN 

AUSTRALIA 

FILMS 

Bitter Springs (73). . 

(Hell) . .Chilis Rafferty. 

9-29-51 

j 

Tommy Trlnder 

BRITAIN 

African Fury (105) 2- 9-52 

(UA).. Canada Lee, C. Carson. S. Poitler 

Angel With the Trumpet (98). . 1-19-52 

ISiiader) , Eileen Herlie. Basil Sidney 

Bod Lord Byron, The (80) 5-17-52 

(1I£(I) . . Deiuils Price, Jo.an Greenwood 

Blackmailed (73) 

9-29-51 ii 

(B.ll)..Mal Zetlerllng. Dirk Bogarde 

Bonnie Prince Charlie (98).... 2-16-52 

(Snader) .. David Niven. Margaret Leighton 

Cage of Gold (82) 2-16-J2 

(Ellis) ,, .lean Simmons. David Farrar 

Galloping Moior, The (82) 11-17-51 

(Souvaine) . .Basil Radford. Jeanetic Scott 

Her Ponelled Door (84) 9-29-S1 

(Soiivaine) . -Piiyllis Calvert, Helen (Cherry 

Hideout, The (67) 4-19-52 

(Snader) -Howard Keel, V.'ilerie Ilobson 

History of Mr. Polly, The (94). .12- l-Sli 

(11(01.. John Mills. Sally Ann Howes, F. Currle 

Kisengo, Man of Africa (90).. 3-29-52| 

(lltO|.,Erle Porlman. Phyllis Calvert 

Laughter in Paradise (97) 12-15-51 

(Stratford) . .Alaslalr Sim. Fay Compton 

Man in the Dinghy (83) 11-10-S1 

(Snader) 

. .Michael Wilding. Odile Versnls 

Man on the Run (82) 4-26-51 

(Stratford) .. Derek F.irr. .loan Hopkins 

Mr. Lord Soys 'No!' (86) 3-15-1 

(Souvaine) . .Stanley Ilolloway. K. Harrison 

Murder in the Cathedral (140) 5-24-1 

(Classic) Father Jolin Croser. Alex. Guagi 

Murder Without Crime (76). 1-12-5.'' 

. . . 

(Stratford) .. Dennis Price, .loan Dowling 

No Plocc for Jennifer (90).... 9-15-5' 

(Stratford) . .Leo Genn. Rosamund John 

No Resting Place (80) 5-10-51 

It*' 

h^ 

(Cl.assic) . .Michael Cough. Eithne Diintie 

'IkId 

Penny-Whistle Blues (63) 3-15-9 [tell 

m ( 

(Fltie Alts) . .Tommy Ramokgopa. II. Qnbel 

Portrait of Clare (99) 2-16-i 

tk !h! 

(Stratford) . .Margaret Johnston. Richard Tol 

Reluctant Widow, The (86).... 10- 6-5 CO 

(Fine Arts).. Jean Kent. Guv Rolfe 

Small Back Room, The (83) 2-16-S: iKiilH 

(Sn;ider) . .David Farrar. Kathleen Byron 

III!')) 

Kllmi 

Spider and the Fly, The (73). . . 4-26-* 

(Bell) . .Guv Rolfe, Nadia Gray 

I141 |[a 

Third Time Lucky (87) 10-28-5 III hi 

(IRO) . .GIvnis Johns. Dermot Walsh 

Waterfront Women (74) 4-26-% 

«(), 

lihwjni 

(Bell) .. Robert Newton. Kathleen H.-irrison 

Wonder Boy (86) 1-19-S; 

(Snader) . .Bohby Henrey. Robert Sbackleton 

Wooden Horse, The (98) 9-29-5' 

(Snader) . .Leo Genn. Anthony Steel 

You Can't Beat the Irish (73). 6- 7-5SUiM 

(Stratforil) 

. .Jack Warner. Barbara Mullen ilillitlli 

Young Scarfoce (80) 11 -24-S 

(M.K.D.) . .Richard Attenborough, Carol Mars 

FRANCE 

Daughter of the Sands (74)... 3- 1-5 

(Discina) . .Denise Cardi. Larbl Tounsl 

Edword and Corolina (90).... S-24-! 

(Commerrial) Daniel Celin. Anne Vernon 

Mo Pomme (Just Me) (90).... 12- 1-5 

(Discina) -Maurice Chevalier. S. De-smarets 

Marie DuPort (90) 1- 5- 

(Bellon-Foulke) - Jean Cabin, B. Brunoy 

Passion for Life (85) 2-16- 

(Brandon) . .Bernard Bller, Juliette Faber 

Prize, The (83) 5-24. 

(Cla.ssic) Boiirvil. Baccnnet. Puvaleix 

Simple Cose of Money, A (82). . 

3-29-5 

(Piscina) . .Cabv Morlay, Jean Broeh.ird 

The Big Day (75) 5-24-5' 

(Fine Arts) Jacques Tatl. Guy Peeonible i 

Under the Paris Sky (98) 6- 7-S; 

(Piscina) . -Brigitte Auber, Jean Broehard 

GERMANY 

Eroica (89) 

(Academy) . .Bwald Balser, 

HUNGARY 

Trial, The (76) 

(Classic) . -Ernest Peutsel Gosta' 

1- 5-! 

Schocnauer 

. . 3-29-1 

Piessl 

ITALY 

Brief Rapture (90) 5- 

(.lewel) . .Lois Maxwell. Amadi'o .Nazzari 

Les Miserables (122) 3- 8-l| 

(Lux) . .Valenlina Cortesa, Glno Cervl 

Miracle in Milan (96) 1-1S 

(Joseph Biirstvnl . .F. Gollsano, B. GrammjB 

Miss Italy (91) 5-3 

(Lux)..GIna Lollohrigida. Richard Ney 

Never Take No for An Answer 

(82) 5-1J, 

(Souvaine) . -Vitlorio .Maniinta. Penis O'DW 

Path of Hope, The (104) .11-24-1 

(Lux). Raf Vallone. Elena Varzl. i.iro Bar 

4-1«l 

Ul«l| 

Tomorrow Is Too Late (103). . 

(Iliirstyn) . .Pier Angell, Viltorlo PeSIca j 

fll 

Under the Olive Tree (107). , .10- 91 

Without (93).. 

(Lux).. Raf Vallone. Lucia Bose 

Women Names 9-15- 

(Lopert) . .Valentlna Cortesa, Simone Simon] 

SWEDEN 

, , 

Miss Julie (90) 4-26-1 

(Trans-Global) . .Anita Bjork. Ulf Palme 

SPANISH 

Young and the Damned, The 

(80) 5-10.| 

(Fine Arts) Roberto Cobo, Estela Inda. 

ia 

i«ii 

:||, 

lit*' 

Itillli 

C 

». 

:* 

iSW 

'iftil 

îit'iil 

im 

riiii 

:bi«( 

'H l! 

[si 

c 

'llSII 

as 

m: 

[Ma 

iHli! 

'X^t tl 

[Ik 

tan 

HWbIi 

fell 

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taNii 

'il 

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I 

l!l ,.., 

i*rTOli 

I'lirPCM 

'''t If 

•::) 

Cdji 

"' If 

Piiiiiwf 

-uO) 

i 

% .- 

I 

|i%m1m 

' m ... 

;?"»•* 

PSPrr

.12-27-51 

lO-ll-Sl 

, 5-24-52 

, , . 

3-17-52 

910 

Short subjects, llsfed by company. In order of release. Running time followi title. First dote Is notional 

release, second the dote ot review In BOXOFFICE. Symbol between dotes Is rollng trom 80X0FFICE 

review. H Very Good. + Good. ± Foir. - Poor. — Very Poor, o Indicotcs color photography. 1)1JUilTi) lilJlJxii" 

Columbia 

Proil. No. Title Rel. O.ile Ratine Rev'd 

I 

4412 

4421 

4422 

4423 

4413 

4414 

4424 

4425 

4415 

t 

' 

4416 

ASSORTED COMEDIES 

She Took .t Powiler (16) . 

± 11-24 

Trouble in Liws (16) ... 10.11-51 i 12- 1 

The Ch.nmn Steps Out 

(I61/2) 11-15-51 + 12- 8 

Fraidy C.nt (16) 12-13-51 ± 1-5 

A Fool .ind His Honey 

(16) 2-14-52 -f 4-26 

Haiipy-Go-Wacky (16).. 2- 7-52 ±3-1 

Bootin' Tootin' Tenderfeet 

(16) 2-14-52 + 4-26 

Aim. Fire. Scoot (16).. 3-13-52 ± 5-10 

Heeliie Gee-Gees (16'/j) 4-10-52 -f- 5- 3 

A Blissful Blunder (I6I/2) 5-8-52 

4426 

)6.12-52 .... 

The Gink at the Sink ( . . 

CANDID MICROPHONE 

(One-Reel Specials) 

No. 1 (10). 

I 

4551 Subject 

. 

4552 Subject No. 2 (11). . 

4553 Sub ect No. 3 (10) . 

4554 Subject No. 4 (8'/j) 

4555 Subject No. 5 (..)., 

.10- 4-51 H 11-17 

,12- 6-51 -± 12-22 

2- 7-52 + 3- 1 

4- 3-52 -)- 5-10 

6- 5-52 

CAVALCADE OF BROADWAY 

4651 The Gay Nineties (10) .. 11-15-51 

1951-52 SEASON 

4651 Eddie Condons (10) .... 11-15-51 ± 12- S 

4652 Bill Hardy's (91/2) 2-14-52 + 4-12 

4653 Casa Seville (10) 4-24-52 -f- 6- 7 

COLOR FAVORITES 

(Tecluiicolor Reissues) 

4602 Tlie Shoemaker and the 

Elves (8) 10-18-51 -I 

4603 Lucky Pias (7) 11- 8-51 -f 

4604 Holiday Land (7) 12-13-51 

4605 Snowtime (7) 

1-17-52 + 

4606 Bluebirds' Baby (7). 

4607 Monkey Love (7) . . 

4608 Babes at Sea (7) . . . 

4609 Let's Go (S) 

^ 4610 Crop Chasers (8) . . . 

2-14-52 + 

3-13-52 ±: 

4-10-52 ± 

5- 8-52 ± 

6-12-52 

COMEDY FAVORITES 

(Reissues) 

Il|k432 IVIidniDlit Blunders 

(171 2) 11-22-51 ± 1-26 

lAl433 0laf Lauohs Last (17) . + 

2- 9 

4434 High Blood Pleasure (19) 2-28-52 ± 3- 1 

It M35S0 You Won't Squawk? 

(16) 4-17-52 -f 5-31 

1436 Groom and Bored (..).. 6-26-52 

lOLLY FROLICS 

(Technicolor) 

1502 Wonder Gloves (7) 11-29-51 

1503 The Oompahs (71/2) 1-24-52 12- 8 

+ 11-10 

1504 Rooty Toot Toot (8) . . . 3-27-52 ff 4-12 

1505 Willie the Kid (7) 6-26-52 H 5-31 

MR. MAGOO 

701 Fuddy 

(Technicolor) 

Buddy Buddy (7). 10-18- 51 11-17 + 

702 The Grizzly Golfer (7) . .12-20-51 ff 1- 5 

703 Sloppy Jalopy (7) 2-21-52++ 3- 1 

704 The Dog Snatchcr 5-29-52 

(7) . . 

SCREEN SNAPSHOTS 

852 Hopalong in Hoppyland 

(91/2) 10-18-51 -f 12-15 

i3 Hollywood Goes Western 

(9) 11-15-51 ± 1-26 

[854 Hollywood on a Sunday 

Afternoon (IOI/2) .. .12-20-51 -f 2-9 

155 Memories of Famous Hollywood 

Comedians (91/2) 1-24-52 + 4-12 

556 Meet Mr. Rhythm, Frankie 

i-Uj __ Laine (10) 3-20-52 -f 5-10 

Hollywood's Mr. Movies 

t-W (91 2) 4-17-52 -f 5-31 

S58 Hollywood Night Life 

(8I/2) 5-15-52 

,$59 Hollywood on the Ball 

! (91/2) 

i-l 

6-19-52 

STOOGE COMEDIES 

The Tooth Will Out (16) 10- 4-51 -f 11-24 

Hula-La-La (16) 11- 1-51 ± 12-15 

04 Pest Man Wins (16)... 12- 6-51 + 12-22 

105 A Missed Fortune (I6I/2) 1- 3-52 ±2-9 

06 

07 

52 

Listen, Judge (17) 3- 6-52 + 4-12 

Corny Casanovas (161/2) • 5- 1-52 ± 5-31 

VARIETY FAVORITES 

Dick Stabile and Orch. 

(10) 10-25-51 

Randy Brooks & Orch. 

53 

(11) 12-27-51 ±2-9 

54 Kehoe's Marimba Band 

(11) 2-28-52 ±3-1 

WORLD OF SPORTS 

H Flying Skis (9) 10-25-51 it 12- 1 

33 Gymnastic Champions 

(IQi/j) 11-29-51 -f 12- 8 

)4 Bicycle Thrills (10) 12-27-51 -f 2- 9 

35 Feminine Rhythm (10).. 2-21-52 ff 4-26 

)6 Rasslin' Rogues (10)... 3-20-52 -t- 5- 3 

)7 Wanna Bet? (10) 4-24-52 ± 5-31 

SERIALS 

10 Cartain Video 12-27-51 + 1- 5 

15 Chapters 

10 King of the Congo 4-10-52 + "I-IS 

15 Chapters 

Metro-Goldwyn-Mayer 

Prod. No. Title Rel D.ite Rating Rev'd 

CARTOONS 

(Technicolor) 

W-333 Nitwitly Kilty (7). .10- 8-51 ) 10 13 

W- 334 Inside C.ickle Corners 

(9) n-10-51 II 11-17 

W-335 Droooy's Double Trouble 

(7) 11-17-51 f U-24 

W-338 Magical Maestro (7).. 2- 9-52 || 5-10 

W-343 One Cabs Family (8). 51752 

W-345 Rock-ABye Bear (7). 7-12-52 .... 

FTTZPATRICK TRAVELTALKS 

T-311 Glimpses of Argenlina 

(8) 12- 1-51 

I 

2- 9 

T-312 Ptcttiresgiie New Zealand 

(8) 1-26-52 -) 2-23 

Beautiful Brazil (8)... 2-29-52 2-23 

j 

T-313 

T-314 Life in the Andes (8) 2-23-52 f- 412 

T-315 Land of the Taj Mahal 

(8) 3-22-52 

T.3I6 Jasper National Park (9) 4-19-52 

T-317 Seeing Ceylon (8) 5-17-52 

T-318 Ancient India (9) 6- 7-52 

GOLD MEDAL REPRINTS 

(Tecluiicolor) 

W-361 Puttin' On the Dog 

(7) 10-20-51 -I 1013 

W-362 Mouse Trouble (7) ... 12-18-51 |( 11-24 

W-363 The Mouse Comes to 

Dinner (8) 1-19-52 + 2-23 

W-364 Dumbhounded (9) .... 3- 8-52 .... 

W.365 Fraidy Cat (8) 5-10-52 

W-366 Dog Trouble (8) 6-21-52 

PETE SMITH SPECIALTIES 

, 

S-352 That's What You Think 

(9) 

10-13-51 ± 11-17 

S-353 In Case You're Curious 

(8) 11-17-51 + 11-24 

S-355 Fishing Feats (10) 1- 9-52 ±2-9 

S-356 Musiquiz (9) 2-16-52 -f 4-19 

S-354 Reducing (8) 3-22-52 -f 4-12 

S-357 Mealtime Magic (Si/j). 3-24-52 

S-358 Gymnastic Rhythm (8) .... 

TOM & JERRY CARTOONS 

(Technicolor) 

W-336 Cat-Napping (7) 12- 8-51 2-9 

W-337The Flying Cat (7)... 1- 2-52 2-23 

-f 

+ 

W-339 The Duck Doctor (7) . . 2-16-52 

W-340 The Two Mouseketeers 

(7) 3-15-52 Ij 4-12 

W.34I Smitten Kitten (8)... 4-12-52 + 4-26 

W-342 Triplet Trouble (7).., 4.19-52 

W-344 Little Runaway (7) . . . 6-14-52 

Paramount 

Prod. No. Title Rel. Date Rating Rev'd 

CASPER CARTOONS 

Bll-1 Casper Takes a Bow Wow 

(7) 12- 7-51 -f 1-19 

Bll-2 Deep Boo Sea (7) 2-15-52 -f 3-15 

Bll-4 Ghost of the Town (7) 4-11-52 -f 5- 3 

Bll-3 Spunky Skunky (7) 5-30-52 ft 6- 7 

GRANTLAND RICE SPORTLIGHTS 

Rll-l Allen's Animal Kingdom 

(10) 10- 5-51 -f 10-20 

Rll-2 Ridin' the Rails (10).. 11- 2-51 ++ 12- 1 

Rll-3 Fresh Water Champs 

(10) 11-16-51 

Rll-4 Water Jockey Hi-Jinks 

(10) 12- 7-51 

Rll-5 Ski-Lark in the Rockies 

(10) 12- 7-51 ± 12-22 

Rll-6The Doo-Gondest Dog 

(10) 1-18-52 ± 1-19 

RU-7 Playmates of the Sea (9) 2-22-52 + 3-22 

RllS They All Like Boats 

(10) 3-21-52 ++5-3 

Rll-9The Fronton Games (10) 5- 2-52 +6-7 

KARTUNE 

Xll-1 Vegetable Vaudeville 

(7) 11- 9-51 -)- 11-24 

Xll-2 Snooze Reel (7) 12-28-51 

Xll-3 Off We Glow (7) 2-24-52 ± 3-15 

Xll-4 Fun at the Fair (8).. 5- 9-52 ff 6- 7 

NOVELTOONS 

(Technicolor) 

Pill Cat-Choo (7) 10-14-51 -f 10-20 

Pll-2 Audrey the Rainmaker 

(8) 10-26-51 -f 10-20 

Pll-3Cat Tamale (7) 11- 9-51 -f 11-24 

Pll-4 By Leaps and Hounds 

(8) 12-14-51 

Pll-5 Scout Fellow (8) 12-21-51 -f 12-22 

Pll

.10-20-51 

I 

SHORTS_CHARI 

7303 N.it Kino Colt .mil the Jot 

Adams Orch (15) 1- 9-52 

7304 Dick Stiibilt nod His Orch. 

(15) 1-30.52 

7305 Blut B.vron and His 

O.clieitra (15) 312-52 (( 2-23 

7306 Ail.1 Ltonard and Htr All 

Girl Orch. (15) 5- 7-52 

7307 Ptiti Prado and Orch 

(15) 7- 2-52 

7308 Dick Jurgens and Orch 

(15) 8-27-52 

TWO-REEL SPECIALS 

7201 D.iiiQtr Undtr the Se.1 

(161/2) 1210-51 !( 11-10 

7202 Kniohis ot the Highway 

(17) 6-18-52 

TECHNICOLOR CARTUNES 

(Rtisîies) 

6333 7ht Fox and Hit R.ibbit 

(7) 10-15-51 


7321 Loose Nut (7) 10-24-51 + 12- 8 

7322 Abou Ben Boogie (7) .. .11-19-51 i 12- 8 

7323 P.iiiiler and Pointer 

(7) 12-12-51 H 12- 8 

7324 B.ilhing Buddies (7) 1- 7-52 * 2-23 

7325 Slipliotn King of Polaroo 

(7) 2- 4-52 -t- 2-23 

7326 CroA Ciazy (7) 3- 3-52 ± 4-26 

;327 Reckless Driver (7) 3-31-52 

7328 Poet .ind Peasant (7) 4-28-52 

. 

7329 Mousie Come Home (7). 5-26-52 

7330 Fairwe.ilhcr Fiends (7). 6-23-52 .... 

7331 Apple Andy (7) 7-21-52 

7332 Wacky Weed (7) 8-18-52 

7333 Musical Moments (7) . 

9-15-52 

. 

VARIETY VIEWS 

7341 Italian lileilude (9) .11- 5-51 ± 12- 8 

7342 Brooklyn Goes Sonlh (9) 1-21-52 

73J3S.iil Ho! (9) 2-25-52 

7344 Rh)tlim on the Reef (9) 4-14-52 

7145 A.mv's Finest. Tlie (9) . 616-52 -f 4-19 

7346Villaiie Metropolis (9) 9-8-52 

WOODY WOODPECKER CAHTUNES 

(Technicolor) 

6355 Redwood Sap (7) 10- 1-51 i 9-15 

6356 Woody Woodpecker Polka 

(7) 10-29-51 + 9-15 


7351 Destination Meatball 

(7) 12-24-51 + 11-10 

7352 Born to Peck (7) 2-25-52 + 2-23 

7353 Slaoe Hoax (7) 4-21-52 + 4-19 

7354 Scalp Treatment (7) .. . 6-16-52 

7355 Woodpecker in the Rough 

(7) 8-11-52 

7356 The Great Who-Dood-lt 

(7) 10- 6-52 

Warner Bros. 

Prod. No. Title Rel. Dale Rating Rev'd 

BLUE RIBBON HIT PARADE 

(Technicolor Reissues) 

8302 Lady in Red (7) 10-13-51 

8303 Sniffles and Bookworm 

(7) 11-10-51 

8304 Goldilocks Ji>in' Bears 

(7) 12- 1-51 

Thee 1-12-52 

8305 Of 1 Sing (7) 

0306 From Hand to Mouse (7) 2- 9-52 

8)07 Brave Little Bat (7)... 3-15-52 

8308 Snow Time for Comedy 

(7) 4-12-52 

8309 Hush My Mouse (7)... 5-3-52 

8310 Bahy Bottleneck (7) 5-14-52 

BUGS BUNNY SPECIALS 

(Technicolor) 

8723 Ballot Box Bunny (7).. 10- 6-51 f| 11-24 

8724 Big Top Bunny (7) 12- 1-51 ft 1-19 

8725 Operation Rabbit (7) . . . 1-19-52 

8726 Foxy by Proxy (7) 2-23-52 

8727 14 Carrot Rabbits (7).. 3-15-52 

ff 

H 

4-19 

4-26 

8728 Water. Water Every Hare 

(7) 4-19-52 

8729 The Hasty Hare (7) 6- 7-52 

FEATURETTES 

8102 A Laugh a Day (20) . .11-24-51 ff 1-19 

8103 Wont Play (20) 12-29-51 

8104 Gun to Gun (20) 3-22-52 

8105 The Mankillers (..) 5-17-52 

JOE McDOAKES COMEDIES 

8402 So You Want to Be a 

Plumber (10) 11-10-51 ± 1-26 

8403 So You Want to Get It 

Wholesale (10) 1-12-52 + 4-19 

8404 So You Want to Enjoy 

Life (10) 3-29-52 

. 6- 

8405 So You Want to Go to a 

Convention 

. .) . . ( . 

7-52 .... 

MELODY MASTERS BAND 

8801 U.S. Army Band (10) . .10-13-51 -f 12- 1 

8802 Jan Gntber and Orch. 

(10) 11.17-51 

8803 Richard Hiinber and Orch. 

(9) 2- 9-52 ± 4-19 

8804 Harry Owens' Royal 

Hawiians (10) 4-12-52 

8805 U.S. Navy Band (10) . . . 6-21-52 

MERRIE MELODIES 

(Color) 

8703 A Bear for Punishment 

(7) 10-20-51 

8704 Sleeny Time Possum (7). 11- 3-51 + 1-19 

8705 DrJoAlong Daffy (7) . .11-17-51 ff 1-19 

8706 Tweet Tweet Tweety (7). 12-15-51 -f 5-17 

8707 The Prize Pest (7) 12-22-51+ 5-17 

8708 Who's Kitten Who (7).. 1- 5-52 ff 5-10 

8709 Feed the Kilty (7) 2- 2-52 ff 5-10 

8710 Gift Wrapped (7) 2-16-52 ft 5- 3 

8711 Thumb Fun (7) 3- 1-52 

8712 Little Beau Pepe (7)... 3-29-52 

8713Kiddin' the Kitten (7).. 4- 5-52 

8714 Liltic Red Rodent Hood 

(7) S- 3-52 

8715 Sock a Doodle Do (7).. 5-10-52 

8716 Beep Peep (7) 5-24-52 

8717 Ain't Sht Tweel (7) 6-21-52 

8718 The Turn-Tale Wolf (7) . 6-28-52 

SPORTS PARADE 

8501 Art 

(Technicolor) 

of Archery (10) ...10- 6-51 ± 10-20 

8502 Cowboy's Holiday (10) .11- 3-51 it 12- 1 

8503 Every Dog Has His Day 

(10) 12-22-51 -t- 

5-17 

8504 Dutch Treat in Snorts (9) 2- 2-52 -1 4-26 

8505 Emperor's Horses (10) . . 3- 1-52 ft 5-17 

8506 Glamour in Tennis (10) 4- 5-52 

8507 Switzerland Sportland 

(10) 5-10-52 

8508 Ccntenni.il Snorts (..),. 6.28-52 .... 

TECHNICOLOR SPECIALS 

8002 Ride. Cowboy. Ride (20) .10-27-51 -t- 

11-17 

8003 Lincoln in the White 

House (20) 12- 8-51 ft 1-19 

8004 Land of the Trembling 

Earth (18) 1-26-52 ft 5-10 

8005 Land of Everyday Miracles 

(16) 3- 8-52 ft 5-17 

The Seeiinj 4-26-52 

8006 Eye (20) . . . 

8007 No Pels Allowed (..).. 5-31-52 

VITAPHONE NOVELTIES 

8601 To Bee or Not to Bee 

(10) 9-15-51 ± 11-10 

8602 Lighter Than Air (10) . 

+ 5-10 

8603 Slop! Look and Lauoh 

(10) 10-20-51 -f 11-24 

8604 Songs of All Nations (10) 2-16-52 

8605 Animals Have All the Fun 

(10) 4-19-52 

8606 Orange Blossoms for Violet 

(..) 5-24-52 

MISCELLANEOUS 

Prod. No. Title Rel. Date Rating Rev'd 

Lippert 

5115 Return of Gilbert and 

Sullivan (35) 5-16-52 

Monogram 

LITTLE RASCALS 

. 1- 6-52 

(Reissues) 

5134 Male and Female (11) . 

.11-11-51 

5135 Hide and Shriek (11) . .11-25-51 

5136 Roamin' Holiday (11) .. 12- 9-51 

5168 Shiver My Timbers (20). 12- 9-51 

5169S|)anky (20) 12-23-51 

5137 Franlino Youth (11) 12-23-51 

5261 Second Childhood (19) . 

5230 Pioskin Palooka (11)... 1- 6-52 

5262 Shrimps for a Day (20) 1-20-52 

5231 Three Men in a Tub (11) 1-20-52 

5263 Fish Hooky (20) 2- 3-52 

5232 Came the Brawn 2- 3-52 

(11) . . 

5264 Sprucin' Up (20) 2-17-52 

5233 Feed 'Em and Weep (11) 2-17-52 

Republic 

SERIALS 

5182 Pirates' Harbor 9-26-51 

15 Chapters 

8153 Ratlar Men From the 

Moon 1- 9-52 

12 Chapters 

5184 Nyoka and the Tigermen 

(reissue) 15 Chapters.. 4- 8-52 

THIS WORLD OF OURS 

(Trucolor) 

5086 Switzerland (9) 9- 1-51 

5087 Italy (9) 11- 1-51 

5088 Eoypt (9) 12-15-51 

5089 Puerto Rico (9) 2-15-52 

5090 Chile (9) 3- 1-52 

5185 Isiael (10) 4-15-52 

Independents 

Pacific 2-31 (10) Pathe Cin -f 11-10 

Latuko (50) American Museum 

of Natural History + 1-26 

Gambling (21) British Inf. Svc + 3-15 

Sudan Dispute (20) British Inf. S»c... -j- 3-15 

Jamaica Problem (20) British Inf. Svc. ft 3-15 

The Future of 1.000.000 Africans 

(20) British Inf. Svc -f 3-22 

Out of True (38) British Inf. Svc ff 3-22 

Scotland Yard (20) British Inf. Svc... + 3-22 

West of England (10) British Inf. Svc. + 3-22 

Triptych (14) Lux Films ft 3-«2 

David (40) Mayer-Kingslcy.: -f 3-22 

Uncommon Clay (20) Thomas Craven., -f- 3-22 

FDR— Hyde Park (16) Pictorial 

Films + 5-10 

Little League Baseball (20) Emt^son 

Yorkc + 5-17 

Atoms at Work (10) British Inf. Svc...+ 6- 7 

The Riddle of Japan (21) 

British Inf. Svc + 6-7 

Fantasy on London Life (9) Fine 

Arts ff 6-7 

City That Lives (15) Hoffberg + 6-7 

SHORTS REVIEWS 

Crop Chasers 

Columbia (Color Favorite) 8 Mins. 

Good. When crows bedevil a farmer's 

crop, he hires a couple of animated 

scarecrows whose lives ore 

made miserable by the birds as 

they continue to devastate Ihe fields. 

Finally, a baby crow is rescued 

from a well by the scarecrows and 

its parents and friends in gratitude 

return every vegetable they have 

stolen. Well drawn and ingenious. 

The Gink at the Sink 

Col. (All-Star Comedy) IB'A Mins. 

Good. Hugh Herbert can't get a 

defense job because he can't produce 

a birth certificate, so his impatient 

wife gets a job and turns him 

into cook and bottle washer. Results, 

naturally, ore disastrous, with 

Ihe plumbing going haywire, the 

wash ruined and the dishes wrecked. 

The best scene is where Hugh tries 

to learn how to bake a cake by listening 

to physical culture program 

on the radio. 

Candid Mike 

Columbia (No. 5 in Series 4)11 mins. 

Fair. Allen Punt, the man with the 

hidden camera, poses as a counter- 

a health food shop, salesman 

man in 

of electric trains and clerk in a tobacco 

shop. The first sequence deals 

with a querulous, sick woman and 

isn't funny and the second has bits 

of humor. The third is by far the 

best, with goofy conversation between 

Funt and a man trying to return 

a cracked pipe. 

Water Birds 

RKO (True-Lile Adventure) 30 Mins. 

Very good. As his fifth celluloid 

venture into the realm of nature's 

flora and fauna wonders, Walt Disney 

employed 16 naturalist-cameramen 

to compile an authentic, educational 

and at the same time entertaining 

photographic record of the 

coastal birds whose habitats range 

from Florida and the Gulf of Mexico 

to Laborador and the Pacific. The 

offering maintains the high level of 

excellence established by predecessors 

in the series and should add 

prestige, as well as drawing power, 

to any program. Filmed in cooperation 

with the National Audubon Society 

and the Denver Museum of 

Natural History, it has been deftly 

tailored for acceptance by adults and 

juveniles alike, and has the additional 

asset of handsome Technicolor 

photography. Ben Shorpsteen directed. 

Among the birds pictured in 

their natural habitat are: the gannets 

on Bonaventure Island, the 

terns, the pelicans, the wook ducks, 

snovry egrets, blue herons, the water 

ouzel, the flamingos and the blackfooted 

albatross. The swift power 

dives into the water made by the 

pelican ore both amazing and exciting. 

Poet and Peasant 

U-I (Technicolor Cartune) 7 Mins. 

Good. An amusing cartoon with 

the famous overture for a musical 

background. Andy Panda is conducting 

the Hollywood Washboard 

orchestra, a series of mprovised and 

regular instruments played by the 

farm people. Despite all the interruptions 

of the animals fighting 

among themselves and the hepcats,J 

attempting to change the tune, ha 

finally finishes. 

| 

Tropical Mountain Island 

1 

U-I (Earth and Its Peoples) 21 Minsj 

Very good. Produced by Louis Dej 

Rochemont Associates, these twoj 

reefers ore both entertaining anc| 

informative—the best of their kindji 

This deals with the tropical isle q| 

Java with a rich volcanic soil and (I 

year-round growing season. Rcailjl 

roads connect the inland farms witljl 

the seaport cities and the trains 

loaded with tea, sisal, cacao, kapold 

rice latex and other products foi 

export. There are many excellerj) 

shots of the people at work and thjf 

activity during the work day. 

Animals Have All the Fun 

WB (Vitaphone Novelties) 10 Minil 

Good. An engaging and laugt] 

provoking novelty short dealing wr 

animals, a subject that always 

peals to most humans. Some of 

scenes are quaint, other humorou' 

The audience sees little bears frol 

icking in the zoo, birds in thel 

cages and those show-offs, tlj| 

monkeys, performing for their pi 

lie. The animals also talk—via soi 

voice dubbing. 

14 Carrot Rabbit 

WB (Bugs Bunny Special) 7 Mini 

Good. An amusing Technicol 

short starring that popular cartod 

character, Bugs Bunny. This time tl 

rabbit has the knack of reacting vi 

lently to buried gold and he ge 

the loud-mouthed claim jump

Opinions on Current Productions; Exploitips 

fSilTUJlP 

JlPVJPMJi; 

(FOR STORY SYNOPSIS ON EACH PICTURE, SEE REVERSE SIDE) 

Ivanhoe 

F•*• 

t^";'"'""'""'^ 

(Technicolor) 

MGM ( ) 106 Minutes Rol. Aug. 29. '52 

Star-studded, magniiicontly produced in actual British locations 

and superbly photographed in Technicolor, this picturization 

of the Sir Walter Scott novel is primarily a stirring 

spectacle. The older patrons, including the millions who read 

the classic in their youth, will find it exciting fare, and the 

strong name cast will draw the younger fans. The combination 

should make it a boxoffice winner generally. It is ideally 

suited to school promotion. The storming of the Norman castle 

by hundreds of Saxon bowmen is an intensely realistic and 

thrilling high spot and the savage battle between Ivanhoe 

and a Norman knight makes a spine-tingling climax. Robert 

Taylor is a handsome and upstanding Ivanhoe and the reliable 

Finlay Currie and Felix Aylmer contribute sterling 

character portrayals as they did in "Quo Vadis." Joan Fontaine 

and Elizabeth Taylor add beauty and romance. Richard 

Thorpe directed. 

Robert Taylor, Elizabeth Taylor, Joan Fontaine, George Sanders, 

Emlyn Williams, Finlay Currie, Robert Douglas. 

Buuf) 

Kred 

.irtn. 

Jra n 

1»ll. 

TT Orjm.i 

The World in His Arms •'• 

(Tethnieiil-^ 

Univ.-Int'l (227) 104 Minute* Rel. Aug. '52 

Hare indeed will be the ahowman who 

with the world in his cash drawer after h' 

robust, exciting, lighlning-r'î'''* h, niv 

ver.sion ol the Rex Beach nov 

such booking the magnetic : 

ture's just due because of cast, I'echnicoior pnotograpny and 

literary genesis. The picture has plenty lor evfcry type of 

celluloid appeiite: Swashbuckling, red-corpuscled action 

'. 

those who desire movement in their movies; a torrid romnr 

lor those ol gentler tastes; top-bracket entries lo 

shop lor names; and, lor everyone, scop

. . And 

. . And 

. . The 

. . With 

. . And 

. . And 

. . 

. . 

. . Three 

. . Loyalty 

FEATURE REVIEWS Story Synopsis; Adiines for Newspaper and Programs 

^1 

THE STORY: 

"The World in His Arms" (U-I) 

Gregory Peck, a seal-poacher in Russian Alaskan waters, 

..::ves in San Francisco in 1850 and meets Ann Blyth, a 

Russian countess fleeing an unwelcome marriage to a prince. 

Posing as a servant, Ann persuades Peck to take her party 

to Sitka, they fall in love, but the pursuing prince kidnaps 

Ann and her retinue and takes them aboard an imperial 

gunboat. Disillusioned when he learns her real identity, Peck 

goes on a bender and wagtrs his rival, Anthony Quinn, he 

can beat the latter to the Pribilof islands. The prince's gunboat 

captures both crews and takes them to Sitka to be 

hanged. Ann bargains with the prince— if they are set free, 

she will marry him. He agrees, but Quinn and Peck, joining 

forces, raid the palace Peck kill.s the prince and Ann is 

rescued. 

CATCHLINES: 

A Whole New World of Adventure Sweeps the Screen . 

Vivid. Vibrant, Pulse-Tingling . Story ol Red-Blooded 

Men Who Thrive on Danger . a Beautiful Woman Who 

Risked All lor Love 

6-51 

3-51 

^°\i 

THE STORY: 

"Ivanhoe" (MGM) 

In the year 1200, following the Crusades, Ivanhoe (Robert 

Taylor) learns where Richard the Lion-Hearted is held captive 

and he returns to England to raise the ransom money 

for his deliverance. Although Ivanhoe's father has not forgiven 

his son for riding to the Crusades, Rowena (Joan Fontaine) 

still loves him and tries to effect a reconciliation. 

Ivanhoe stops George Sanders, a Norman knight, from robbing 

Felix Aylmer, a wealthy Jew, and the latter's daughter, 

Elizabeth Taylor, offers him her jewels to buy armor to defeat 

the Normans. After defeating Sanders at King John's tournament, 

Ivanhoe is wounded but is healed by Miss Taylor. 

Sanders seizes Ivanhoe and the others, but a band of loyal 

Saxons storms the castle and rescues them. Miss Taylor, 

however, is captured and tried for a witch. Ivanhoe offers to 

fight Sanders to stop the girl's death sen.ence. He wins the 

bout, the ransom for Richard is raised and Miss Taylor gives 

up Ivanhoe to Miss Fontaine. 

CATCHLINES: 

The Age of Chivalry Springs to Life on the Screen ... Sir 

Walter Scott's Immortal Classic in Flaming Technicolor. 

THE STORY: "Francis Goes to West Point" (U-1) 

THE STORY "Holiday ior Sinners" (MGM) 

Donald O'Connor gets a job in on a!omic plant and his pal 

Francis, the talking mule, tips him off that subversive agents 

are going to blow it up. The plot is frustrated and Donald is 

rewarded with an appointment to West Point. There he sets 

a new record for dumbjohns, being rated last in a class ol 

687. Francis, now official mascot of the football team, comes 

to Donald's rescue by coaching him in his studies, and Donald 

soars almost to the head of his class. Next Francis begins 

counseling the football team to victories. To protect a 

fellow cadet who is suspected of being secretly married, Donald 

refuses to squeal and is expelled. When the commandant 

learns the truth Donald is exonerated and he and Francis 

return in time to help win the game against navy. 

CATCHLINES: 

It's Another Comedy Riot . . . About Francis, the Mule Who 

Can Out-Talk and Out-Think Any. Human . Proves It 

by Going Through West Point . Full Mule-itary Honors. 

THE STORY: "Wagons West" (Mono) 

En route to Joplin to lead a wagon train west. Rod Cameron 

picks up young Michael Chapin, who is running away wilh 

his dog because Frank Ferguson, organizer of the train, has 

ordered the animal killed. Rod meets Michael's pretty sister, 

Peggie Castle, and takes an immediate dislike to Ferguson 

and his two braggart nephews. After the train starls, U.S. 

marshals overtake it, looking for wagoners who have been 

smuggling rifles to the Cheyennes. Rod discovers Ferguson 

and his nephews have rifles hidden in one of the wagons. 

The Indians, believing they are being cheated out of their 

weapons, attack but are beaten off after Ferguson has been 

killed by Indian arrows. Rod makes peace with the Cheyennes; 

the wagon train, given safe passage, proceeds, with 

Peggie at Rod's side. 

CATCHLINES: 

It's Man Against Man . Savage Redskins on the 

Warpath ... In a Flaming Saga of Action and Adventure . 

In the Rugged Days When a New Empire Was Being Built 

Along the Frontier. 

.-51 

j5-51 

'5-51 

During New Orleans' Mardi Gras, each of three men whose 

lives are intertwined faces a crisis. Gig Young, a doctor, must 

choose between going to India on a research project or remaining 

home to marry Janice Rule. Richard Anderson, a 

Catholic priest, finds his faith shaken when denied permission 

to open a clinic. Keenan Wynn, punch-drunk prizefighter, 

comes to Young for help in collecting money owed 

him by his crooked manager; Young tells his cousin, William 

Campbell, an unscrupulous reporter, who tries for a fast 

double-cross and finds Wynn, crazed and drunk, has murdered 

his manager. The dead man's henchmen slay Campbell 

and Wynn; Anderson, administering the last rites to the 

dying Wynn, knows now his place is in the church, and 

Young chooses Janice and his practice in favor of India, 

CATCHLINES: 

Amid the Color and Gaiety of New Orleans' Fabulous Mardi 

Gras . Men and a Girl Are Put to a Compelling 

Test ... Of Love and Friendship . and Faith. 

THE STORY: 

"Red Snow" (Col) 

Keeping up the routine defense patrol of Little Diomede Island 

(U.S.) under the suspiciously watchful eyes of one on Big 

Diomede (U.S.S.R.), pilots try to be careful and urge the 

Eskimo hunters to exercise the same caution. A black plane 

has been noticed over Alaskan territory, signalling to someone 

on the ground. Lieut. Phil Johnson (Guy Madison) is 

ordered by a special investigator arriving from Washington 

to step up his "milk run" flights to check on the black plane. 

Three Eskimo troop members are sent quietly home as if on 

furlough, but actually to seek information. Sgt. Koovuk (Ray 

Mala) finds his people hungry because the good fishing is 

all on the other side of Bering strait. After finding the traitor, 

he begins moving his tribe to the base, and is saved from 

enemy destruction by Lieut. Johnson in the C-47 landing 

on the ice floes. Johnson is decorated and gets the nurse 

wilh whom he has been romancing. 

CATCHLINES: 

Where Modern Airplanes Meet the Older Dog-Sleds in a 

Food in Plenty on the Other Side 

Land of Snow and Ice . . . 

of the Strait—But None Who Fish There Return. 

THE STORY: "Black Hills Ambush" (Rep) 

THE STORY: "Montana Territory" (Col) 

U. S. Marshal Rocky Lane rides to the aid of his old friend, 

Eddy Waller, whose freight wagons are being held up. En 

route Lane encounters Michael Hall, a sullen 16-year-old, who 

turns out to be a member of the bandit gang. Hall is jailed, 

but Rocky gets him out on probation, and under the kind 

treatment of Rocky. Waller and the letter's niece, Leslye Banning, 

the boy changes his attitude and decides to help Rocky 

round up the crooks. Rocky poses as an outlaw and "steals" 

one of Waller's wagons; hoping to ingratiate himself with the 

bandits, but the leader of the gang, the town lawyer, unmasks 

Rooky's plot, captures him and the boy, abducts Leslye and 

tries for a getaway with a horde of stolen gold. Rocky 

pursues and kills the lawyer and the gang is broken up. 

Lon McCallister plays a young adventurer seeking his fortune 

in the Montana gold rush. The story opens when he 

watches a gang of cut-throats brutally murder an old miner 

and his son. He himself escapes from them and runs to town 

to report it to the sheriff, who is himself the cold-blooded 

leader of the hijacking mob. Sheriff Plummer, who was a 

historical character, completely fools the boy, who comes to 

idolize him. Thinking the crooked sheriff is trying to help the 

young territory, the boy becomes his deputy. The keeper of 

a stagecoach relay station and his daughter, with whom Lon 

has fallen in love, try to warn him and it costs the old man 

his life. The honest citizens form a vigilante committee but 

it is not until the very end that the innocent youth sees the 

CATCHLINES: 

Rocky Lane Rides Into the Black Hills ... On an Errand 

of Danger and Desperate Adventure . His Six-Guns 

Blast a Blazing Path ... As He Smashes a Gang of Gold- 

Stealing Outlaws. 

killer sheriff's true colors and works with the citizens. 

CATCHLINES: 

The Wild West Was Tamed by the Bravery of a Boy ... A 

Girl 

Ways 

Fought Single-Handed to 

of Evil . . . Vigilantes Ride 

Make Her Man Turn From the 

Again Against Gold-Raiders.

i 

1 'Wanted: 

; 

! 

Wanted: 

; 

' 

, 

!c, 

' 

mir_ 

j 

illablt .August 15. Boxofflce, 4758 . 

' 

Co 

I 

"° "•^°' ""^ "^"^ "P^" ''°"' 

rfSrwr HATF M 

'"•^°'" 

. 

'»' P"" /.c sq ft 

me iKrsonal properly Included. $4,250 down 

SVrlte us for details. Ttieatre Bxchange Co. 201 

Fine Arts Build ing, Portland, Ore. 

One of Portland, Ort.'s, larger neighborhood 

theatres. Equipment and lease for ten years. 

option for len more. $15,000 down. Theatre 

Exchange, 201 Fine Aria Building, Portland, Ore. 

Accident death partner. 403 seals, popuUlloo 

2.000. nearl^t comiietltlon 15 miles, sell all or 

Tj Interest with complete management. $19,000 

(or all. % cisli If desired. Can purchase building 

at 25':e le-s thin appraisal or long lease. Wrile, 

wiie or phone. B. J. Curry. Elkion, Ky.. for 

appointment. 

&I. Petersburg. Fb. : Downtown, 850 aetlj. 

Will sell theatre or lease on percentage. Flrjt 

run. John Gi.looly. owner. 128-17 Avenue Norttl. 

310-seat theatre. Ideal family situation. No 

business decline since television. Complete, including 

building, real estate. $18,500. .No shoppers 

please. A. W. Soulhwlck. 3411 Delaware, 

Stockton, Calif. 

For salt: One or Iwo year-round theatre* In 

Vermont Boxofflce. 4760. 

Florida small town. 400 teat. 6-rooiB apart* 

ment two rental. $20,000. terms. Owner like to 

go north. Rltz Theatre. Bowling Orttn. 

SIGNS 

Easy Way to PainI Signs. Use letter paiierns. 

\vold slu|i|:y work and wasted time. No experi- 

-'iire needed for exipert work. Write for free saa|. 

Jle-. John llahn. B l:!21'. Cenlral Ave.. Chicago 

51. III. 

THEATRICAL PRINTING 

Window cards, programs, heralds. Photo-OITtet 

'rliilUig I'ain Show Ptinling Co Calo. N. Y. 

Monthly 2-color program ralendan— f.ist sertice— 

mats furnished. Many satisfied nistonien. 

Write for price and samples Wliyle's Printing 

Service. Sauk Centre. Minn 

CHECKING SERVICE 

EMPLOYE DISHONESTY PROBLEMS' K.tn ,. 

that doubt ... A pt'-iliif. ir .in.t .ii.t..x> 

ful III nd checkii . -

^^/ra *Â44 

^^^:fG£ 

WAIK EAST 

^Ê=^^ 

ON 

Just one of hundreds of 

editorial brovos boosting 

WALK EAST ON BEACON 

grosses, const to coast 

w^ 

PLAY A THRILLER • ••

Boxoffice-June.21.1952

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