Boxoffice-October.04.1952

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They're Standing on Line for M-G

(lECAUSE you;re mine 

Getting the dough like "Ivanhoe" 

1 

ANOTHER M-G-M LION-UP AT RADIO CITY MUSIC HALL 

Typical audience reaction reflected by newspaper acclaim: 

"DROVES WHO FLOCK TO SEE AND HEAR 

MARIO LANZA SHOULD DO SO AGAIN 

... BEST YET ... A BOXOFFICE BONANZA, 

AN ENTERTAINMENT WHIZBANGI" 

MIAMI BEACH 

BONANZA! 

Second highest M-G-M 

opening in more than 

two years! 

DAYTONA 

BONANZA! 

Best M-G-M week-day 

opening in more than 

a year! 

ROYAL COMMAND 

CHOICE! 

Chosen for the Royal Fihn 

Performance in London, 

October 27. Great Britain's 

highest film honor! 

nemher "The 

at Caruso"! SAVE TOP PLAYING TIME! M-G

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The Right Man forThe Right Gun ! 

IIKHEID 

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lArhen Kearny 

came back 

he came behind 

the Springfield, 

and only a fool 

%k vvôuld stand 

in front of him! 

RIHII 

ALSO STARRING 

-MLLISIHAXTERDAVID BRIAN 

PAULKELLy-LONCHANEy- PHILIP CAREY MMESMILlONGOINNMBOyWILLIAMHUNHALElr 

SCREEN PLAY BY 

CHARLES MAROUIS WARREN 8 FRANK DAVIS. ::r/nV.. 

PRODUCED BY 

lOyiSFEDELMAN-'—HNOBEDeTOTH 

'arner Bros. spring it first in Springfield mass, oct.z^ 

atch for the big coverage of the Spectacular World Premiere activities/] 

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SMASHING 

EV^RY RECORD 

IN 35 -YEAR HISTORY 

OF RIVOLI, NEW YORK! 

Bran. 

M.I no 

fostii 

Sept. 

Thete's No Business Like SnOWS ffJBusines

— 

I 

vf; 

HE NATIONAL FILM WEEKLY 

Publitlitd ill Nini Stclional Editions 

BEN S H L Y E N 

Edilor-in-Chiel 

and Publisher 

AMES M. JERAULD 

lATHAN COHEN.. ..Executive 

Editor 

Editor 

ESSE SHLYEt-l Managing Editor 

/AN SPEAR Western Editor 

L. THATCHER. ...Equipment Editor 

OHN G. TINSLEY.. Advertising Mgr. 

Publislied Every Solurdoy by 

ASSOCIATED PUBLICATIONS 

ukllcitioii OllicM: 82S Van Rriint Illid.. 

loiuuis I'lly 24. Mil. Nalliun t'ohm, Kxiruhc 

Killliir: Jesse 8lil)

NEW DIRECTORS AND OFFICERS 

NAMED AS RKO REORGANIZES 

Ralph Stolkin Is President; 

Ned Depinet to Remain 

As a Consultant 

NEW YORK.—The new owners of RKO 

Picture Corp. started a sweeping reorganization 

of the company Thursday (2i 

by electing seven new directors, including 

a new president and counsel, and by predicting 

a screening of the entire distribution 

personnel 

The new directors are: Ralph Stolkin, 

Edward Burke, Sherrill Corwin, William 

Gorman, A. L. Koolish, Gordon Youngman, 

Arnold M. Grant. They replace Noah 

Dietrich, Ned Depinet, J. Miller Walker, 

Howard Hughes, Robert Mochrie and 

Francis O'Hara. W. H. Clark, treasurer, 

was left on the board. 

GRANT NOW BOARD CHAIRMAN 

Stolkin was elected president. He succeeds 

Depinet, who recently sold his stock 

in the corporation along with Hughes. 

Depinet will act as consultant and adviser. 

Grant was elected chairman of the board 

in place of Dietrich and was also made 

general counsel. Corwin was elected a 

vice-president and will act as representative 

of the board at the Hollywood studios. The 

law firm of Bautzer, Grant, Youngman & 

Silbert was named counsel for the corporation 

in California, succeeding Mitchell, 

Silberberg & Knupp, which will continue 

to function until December 31. Sidney 

Korshak was retained as labor counsel. 

The following statement was addressed 

to employes: 

"The purchasers of the Hughes interests 

in RKO and their representatives believe 

in the principle that a corporation owes an 

obligation to its employes second only to 

its stockholders. It is not their intent and 

they do not believe it the desire of the 

majority of stockholders to liquidate or 

destroy. The object is to revitalize and 

build. 

"A realistic approach must recognize the 

company's large losses and the urgent need 

for sure steps to stem and turn the tide. 

Of necessity a number of executive changes 

will be made to bring in and promote youth 

with its vitality and fresh approach and 

aggressive thinking. Changes below the 

executive level will be. kept to a minimum." 

DEALS TO MOVE SLOWLY 

"While production of new films is of 

major importance," an official statement 

said, "deals for product and personnel will 

proceed slowly and carefully. The studio 

problems cannot and will not be solved 

overnight. 

"Problems that have plagued the industry 

as a whole for a long time, such as 

the use of television as a film outlet, will be 

approached, analyzed and determined with 

unprejudiced minds which will seek solutions 

looking to the future unbound by 

any dedication of the past. Speculation 

as to the ultimate results of such an approach 

is futile." 

THE NEW RKO BOSSES—Here are the men comprising the syndicate which has 

purchased a controlling interest in RKO Radio Pictures Corp. from Howard Hughes. 

Signing the papers consummating the negotiations is Ralph Stollsin (center) of Chicago, 

who succeeds Ned E. Depinet as president; and, left to right, A. L. Koolish, Stolkin's 

father-in-law; Sherrill C. Corwin, Los Angeles circuit executive; Edward G. Burke and* 

Ray Ryan, both of Texas. 

Memphis Bans 'Limelight' 

For Exhibitor Screening 

trade screening in Memphis. 

MEMPHIS—Lloyd T. Binford, chairman of 

the Memphis and Shelby county board of 

censors, said the Charles Chaplin picture, 

"Limelight," is banned even for an exhibitors' 

Binford also said the Marciano-Walcott 

world championship heavyweight fight film, 

released by RKO, had been changed from the 

Warner to the Strand because the Warner has 

a Negro gallery. "This was done to prevent 

the possibility of racial trouble," Binford, who 

will turn 86 December 16, said. 

Binford said he had no objection to the 

fight movies, between Marciano, a white man 

and the winner, and Walcott, a Negro, being 

shown at Negro theatres or all-white theatres. 

The Strand has no facilities for Negroes. 

Carol Beasley, Strand manager, said the 

Strand was second high bidder for the fight 

film. Warner being high bidder. The day before 

the fights were to be shown, the Strand 

was notified that the censor board was not 

permitting the show at the Warner, and it 

went to the Strand. 

Binford said he had a call from the St. 

Louis office of United Ai-tists about having 

a tradescreening of "Limelight" in Memphis. 

Binford said he told the caller the show could 

not be shown here. He banned "Monsieur 

Verdoux" in 1947 and a reissue of Chaplin's 

"City Lights" last year. 

"It's not because of the pictures but because 

of Chaplin personally that we're banning his 

pictures," Binford said. He said he has not 

seen "Limelight" and will not see it or permit 

it to be shown in Memphis, and that as far as 

he knows, there is nothing wrong with the 

picture. He said he once wrote Chaplin a 

letter telling him why his films are being 

banned in Memphis. 

"America has been good to Chaplin and has 

made him rich, but he has not been a good 

American." Binford .said. He said Chaplin 

is "a traitor to the Christian American way 

of life, an enemy of decency, virtue and Godliness 

in all its forms, a reputed indorser of 

the Communist party." 

Chaplin is having difficulty with the State 

Department about re-entering the United 

States. He has lived in this country for about 

40 years, but has never become a citizen. 

Recently Chaplin described the motivations 

behind his motion pictures. He said "my 

motive force is to create good feeling, tolerance 

and happiness. The character of the 

tramp, of course, is of the underdog. I am 

tor people, I can't help it. That is the 

nature of the bea.st." 

8 BOXOFFICE :: October 4, 1952

" 

STARR SEES ARBITRATION PLAN 

OPENING ERA OF GOOD FAITH 

Says Distributors Trying 

To Include Suggestions 

From TOA and Allied 

NEW YORK — "Wht-n lubilnitlon 

becomes 

effective. I see an entirely new era in 

the industry brinRinK out all the latent koocI 

faith on both sides." Alfred Starr, new 

president of Theatre Owners of America, 

said in his first press interview Tuesday (30i 

at TOA headquarters. He repeated his 

statement at the WashinRton convention 

that arbitration will become effective and 

will succeed, saying that all are in the 

same industry and that there must be 

arbitration. 

Starr said he had seen the new arbitration 

plan and that he thought it "mighty fine." 

Neither he nor Herman M. Levy, general 

counsel, who was with him. could predict when 

the distribution lawyers who are working on 

it would complete their end of the task, and 

they did not know whether the distributors 

would then want another all-industry conference 

on it or would simply pass it along 

to the distribution organizations. He said 

distribution lawyers were working on it with 

the knowledge of Abram F. Myers, national 

Allied general counsel, who had issued a 

pessimistic statement about arbitration, saying 

it would not become effective for many 

months, "if ever." 

Starr said the reason for current distribution 

meetings on the arbitration draft was to include 

suggestions made by TOA and national 

Allied at the time of the Washington TOA convention, 

and that the suggestions had to do 

mostly with matters of verbiage. 

The plan will include conciliation. Slarr 

has made no move to suggest the names of 

arbitrators for the 31 exchange centers and 

will wait until final over-all approval of an 

arbitration system including conciliation, be- 

Starr Favors Merger 

Of Exhibitor Groups 

NEW YORK—The day when all exhibitor 

organizations will unite in one 

organization and one forum is eagerly 

awaited by Alfred Starr, new president 

of Theatre Owners of America. He .said 

Thursday (30i. that only with that sort 

of a .setup could exhibitors really talk 

over their common problems and get to 

work on improving relations with the 

distributors, and that he would work to 

bring it about. 

Starr spoke in the highest terms of 

Abram F. Myers, board chairman and 

general counsel; Wilbur Snaper, president, 

and Trueman T. Rembusch, past president 

of national Allied, and members of 

other exhibitor organizations. He hopes 

to attend the national Allied convention 

in November. 

TOA Head Pleads for Strongly Knit 

Industry Public Relations Program 

KANSAS CITY — SpeakuiK briefly at 

the Wednesday luncheon of the Kansas- 

Mi.ssouri Theatre A.ss'n 34th annual convention 

here, Alfred Stai-r, president of 

TOA, pleaded for strong, organized, protective 

organization. 

"All of us here are in show business," 

"Unfortunately, we have some- 

he .said. 

body on our necks all the time. If it 

i.sn't the public it's the Department of 

Justice. And do you know why? It's your 

fault, and my fault, because we do not 

have a good public relations program. 

"I wish I were enough of an actor to 

move you to see the benefits of organization, 

how it helps everybody. Even the 

free-riders are benefited by what is done 

fore doing so. He said TOA officers would 

make no effort to pressure approval on the 

membership, but would listen to its reactions. 

He said the plan as finally drawn up will be 

submitted to the regional units for their study. 

Starr was emphatic in his remarks about 

arbitration. He not only said it would become 

an accomplished fact and would succeed, but 

that he would take pride in the fact it 

happened during his administration and that 

he hoped the history of the industry would 

record that he had worked hard for it. 

Answering questions about the government 

16mm antitrust suit. Starr and Levy repeated 

their previous observations about it and added 

that a poll of the membership would start 

within a few days as to whether TOA should 

intervene as a defendant. The officers are 

not making any recommendations. Starr said, 

leaving the matter entirely up to regional 

units. Several alternatives will be offered, 

among them whether TOA should simply act 

as a friend of the court or wait for an opportunity 

to be heard before any decree is 

entered. 

Levy quoted the Department of Justice as 

saymg it would be glad to have TOA express 

its views to the court if it appears there will 

be a decree acceptable to the government. 

Levy said the government has amassed a lot 

of letters and documents as evidence, and is 

expecocd to extend its investigation soon from 

the coast east. In answer to a question. Levy 

said ha had no knowledge of the activities of 

the Senate committee investigating small 

business. 

The TOA officials said an effort is being 

made to organize a unit in southern Ohio. 

It will be officially launched by Herman Hunt 

at a luncheon in a few weeks. 

Queried about press policy at next year's 

TOA convention, Starr said there will be informal 

closed sessions on the theory that 

exhibitors will speak freely during them, but 

that they will be followed by open discussions. 

nationally by TOA. Ju.si as they are 

locally by the Kaasas-MLssouri unit. 

"Recently, I was .saddened to learn that 

a million dollars had been raised to publicize 

popcorn, but we, who are attacked 

on all sides, especially by crackpots, can't 

raise the money to pay an executive 

secretary." 

"Somebody," he said, "has got to rescue 

us from a fate which can mean the 

ultimate death of this industry. 

"When are we going to learn? The Job 

can't be done by writing to your congressman 

or .senator. It can only be done 

by our getting together— and by bearing 

in mind that putting over the kind 

of program needed requires money." 

Pat McGee Urges Unity 

To Fight 20% Tax 

KANSAS CITY—Pat McGee. director of the 

Cooper Foundation. Denver, and co-chairman 

of the Council of Motion Picture Organizations, 

speaking before the 34th annual convention 

of the Kansas-Mi.ssouri Theatre Ass'n 

here this week, outlined the working of 

COMPO on the 20 per cent tax repieal campaign 

and said he was "convinced we are 

going to make some impression on the next 

Congress." 

He warned, however, that the industry 

fight "can fail without unity of action" and 

he asked exhibitors to keep the tax problem 

before the eyes of their congressmen. 

Of the exhibitor groups in the various congressional 

districts, McGee said, "they will 

serve you if you do the job yoiu-.self. 

And he added that since the industry has 

set up its congressional district groups, they 

should be retained to help fight other industry 

battles in the future, such as the 

16mm antitrust case. 

"It is vital." McGee said, "that we stay 

healthy, which we can do only if we stick together. 

If we don't put up a strong fight, 

we're whipped." 

Speaking again Wednesday evening at a 

testimonial banquet honoring local exhibitor 

R. R. "Dick" Biechele for his 41 years in the 

industry, McGee urged exhibitors to appoint 

themselves as personal public relations persons 

for the entire industry. 

"Let us unify. " he said, "fight on every 

level. Let's settle our differences and present 

a united front to the people who would crucify 

us. Let's unify on the ground level and 

prepare to take our fight, particularly on the 

16mm antitrust suit, to the Congress if necessary." 

BOXOFFICE October 4, 1952

PctUc êîU 

Myers Chills Starr's Idea 

For One Exhibitor Group 

Better to take action through COMPO 

on whatever industrywide problems arise, 

says Allied board chairman and general 

counsel after reading new TOA head's comments 

on "joint forum." 

Admission Tax Collection 

Below Previous Year 

Total is $330,782,072 for fiscal year ended 

June 30; $15,709,643 under previous fiscal 

year; figures cover general amusements, but 

bulk is film theatre admissions. 

Mexican Congress Passes 

New Film Quota Law 

American distributors are now faced with 

the problem of staying in business in Mexico 

under the terms of reserving 50 per cent 

of playing time for Mexican pictures. 

-X 

AT&T Micro-Radio Relay 

Planned for 3 Cities 

System to 

be completed by middle of next 

year will connect Minneapolis with Milwaukee 

and Chicago; new television channels 

to be installed later. 

* 

Hearings Will Start Soon 

On TV Station Requests 

Denver and Portland, Ore., may be scene 

of first sessions by James D. Cunningham, 

Federal Communications Commission examiner; 

multiple applications head the 

list. 

Johnston to Give Luncheon 

For ItaUan Film Group 

stars, directors and distributors here for 

Italian films week to be guests of MPAA 

head at Plaza hotel in New York Tuesday: 

leading company executives invited. 

Max Youngstein to Study 

Europe Promotion Plans 

United Artists vice-president will attend 

"Limehouse" opening in London and then 

make a survey to find out methods that can 

be adapted for American use. 

Florida Exhibitors Conclave 

Scheduled October 19-21 

Motion Picture Exhibitors of Florida, TOA 

affiliate, to meet in Jacksonville for annual 

convention; Movietime tour of many stars 

is 

planned. 

$927,000 Antitrust Suit 

Filed Against Griffith 

* 

Circuit operating theatres in Texas, Oklahoma 

and New Mexico is named defendant 

in action taken by Mary E. Trieb, owner 

and operator of the El Capitan in Roswell, 

N. M. 

D of J West Coast Chief 

Defends 16mm Action 

HOLLYWOOD—While admitting 

economic 

harm might be done to "certain motion picture 

exhibitors" if the government's antitrust 

action seeking to compel the major 

distributors to make their product available 

in 16mm to television and other competitive 

outlets should be decided in its favor. 

William C. Dixon, chief of the west coast 

offices of the Department of Justice's antitrust 

division, nevertheless, defended the 

forthcoming civil suit as "not an unusual 

charge, typical of most antitrust cases." 

Speaking before members of the National 

Society of Television Producers, Dixon reviewed 

the history of the Sherman and 

Clayton antitrust acts and said the government's 

pleas will be based on the view that 

"the defendants named in the complaint have 

conspired to restrict the use of their product." 

In addition to the regular NSTP membership, 

guests at the session included representatives 

of the Motion Picture Industry 

council, major TV network executives, lawyers 

and independent theatre owners. 

A question-and-answer session elicited 

from Dixon the following observations: 

That a conspiracy was indicated when 

"conscious parallel action of participants was 

demonstrable." 

That, while it is "impossible to discuss a 

timetable," but based on the history of other 

antitrust cases, "it might take two years to 

get to district court and an additional year 

to go to the Supreme Court." 

That the suit has two possible end results, 

"it being our primaj-y plea that the conspiracy 

be dissolved. If the court so rules, 

then a method of sales will be suggested." 

That the government's "only question in 

pressing this civil suit is a matter of the 

law. Do these certain producers violate the 

antitrust laws, and, if so, how can that violation 

be remedied?" 

In a letter written by Newell A. Clapp, 

acting assistant attorney-general, and read 

at the meeting, it was indicated that the 

government is 

cognizant of the rules of clearance 

now at work in the motion picture industry. 

The missive set forth that the government 

recognizes "the desirability of continuing 

reasonable clearance periods between 

runs of a particular motion picture 

in a theatre and exhibitions (including telecasts) 

of the same motion picture on 16mm 

film." 

Reports Jump in Trust Suits 

Against Film Companies 

WASHINGTON—About 24 per cent of all 

private antitrust suits filed between 1944 and 

1951 were complaints against film companies, 

according to the annual report for fiscal 1952 

released by Henry Chandler, director of the 

administrative office of U.S. courts. Chandler 

was quoting the Yale Law Journal. 

Chandler noted that there were fewer 

government antitrust ca.ses started in 1952 

than in 1951 or in any other year since the 

war, but said that private cases had jumped 

sharply to the highest figure "in recent years." 

He also said the film industry continued to 

figui-e prominently in both categories. 

Majors Won't Seek 16mm 

Suit Trial in New York 

NEW YORK—Major company officials 

have decided they will make no effort to 

have the government 16mm antitrust suit 

heard in New York instead of in the Los 

Angeles federal district court. Attorney 

for the defendants had been considering 

asking for a change of venue because 

most of the company records are in New 

York and transfer of them to the coast 

would entail much effort and cost. 

However, as early as possible a trial of 

the action is now considered advisable, 

undoubtedly to take advantage of the 

storm of industry protest against forced 

sales of films to television and other 

competitors, and the docket of the Los 

Angeles court is in much better shape 

than that in New York, where it is running 

behind several years. Just when the 

Los Angeles court will be able to hear the 

suit isn't known, but it won't be in the 

near future. 

'Possible' Trust Guills 

Uncovered in Probe 

WASHINGTON—The Senate Small Business 

Committee staff, reporting to Committee 

members on investigations into exhibitor complaints, 

said on Friday (26i that some of the 

evidence uncovered pointed to possible antitrust 

violations on the part of distributors 

The report cited the major exhibitor complaints 

as falling into four categories, (1) 

small theatre owners complain they can't get 

films on the same availability as larger houses, 

(2) distributors force buying in blocks, (3) in 

some areas branch managers have theati-e 

interests and favor their theatres over others, 

and (4) distributors in many instances are 

using competitive bidding as a subterfuge to 

force um'easonably high prices from small 

houses. 

The committee staff told committee members 

that investigations thus far conducted 

have indicated there is "plenty of evidence 

of friction" between small theatre owners 

and distributors. 

Staff investigator Gillis W. Long recently 

returned from Los Angeles, where he conferred 

with the Southern California Theatre 

Owners A.ss'n on complaints raised by SCTOA. 

The organization promised to continue working 

up a list of complaint,s and details for 

later submission. 

Another staff investigator. William D. 

Amis, has postponed a scheduled trip to San 

Francisco to look into exhibitor complaints 

in that area for at least a month. 

Still on the committee .schedule are hearings 

in various parts of the nation, at which 

exhibitors can air their gripes, but no dates 

have been set. 

10 BOXOFFICE October 4, 1952

Starr Wants to Seek 

That Lost Audience 

NEW YORK—A way must be found to 

attract a certain group of adults back to the 

theatres and the search for the way Is a "pet 

project" of his, Alfred Starr, new Theatre 

Owners of America president, told the press 

Monday (30i. He spoke of a va.st potential 

audience of more than 30.000.000 which must 

be reached and "convinced," and that if and 

when this is accomplished, the industry will 

have a "gold mine." 

Starr termed it a problem of communication, 

particularly in the small and mediumsized 

towns. He .said he wasn't talking about 

a fickle audience such as follows television 

and reads the comic strips, but intelligent 

folk in their thirties and over, who have no 

means of identifying the good pictures they 

would enjoy and become bored with pictures 

when they happen to see the "wrong one." 

Starr wanted special attention given to 

promoting mature pictures. He said that 

mailing lists and word-of-mouth advertising 

help, but something much more effective is 

needed. He said it would help if newspapers 

each day devoted special space to pointing 

out pictures of interest to special audiences. 

In this connection, he said that while many 

of the folk in the category he had in mind 

don't like the westerns with their Indians and 

cowboys, they would like a picture like "High 

Noon." 

A .solution to the problem of sufficient 

prints reaching the right place at the right 

time can be solved if the distributors will take 

advantage of an outside independent survey, 

according to Starr. He said that could be 

handled through employment of a hobby of 

his. pure mathematics involving algebraic 

formulas. He was certain that a study that 

reduced print problems to mathematical 

formulas would supply valuable analyses that 

would result in 20 per cent more efficiency. 

Chesapeake Sues Cusick 

Over Eagle Lion Loon 

NEW YORK—Chesapeake Industries has 

brought suit in federal court against Cusick 

International Films for $32,820 on a loan 

advanced by Eagle Lion Cla.ssics to Cusick 

in 1951. according to the complaint. The 

suit seeks priority over other creditors. The 

loan was made on two Cusick films, "The 

Long Dark Hall" and "Pardon My French," 

certain right-s to which were said to have 

been given the Chemical Bank & Ti-ust Co., 

Sagitta Films. Neil F. Agnew and others, 

all of whom have been made defendants. 

Chesapeake was formerly Pathe Industries, 

which took over certain as.sets of Eagle Lion 

Classics when that firm went out of business. 

Italians Won't Roadshow 

Coming 'Salute Week' 

NEW YORK—Italian Films Export has 

abandoned any idea of roadshowing its 

"Salute to Italian FUms week" after it ends 

its seven-day stay at the Little Carnegie 

Theatre here October 12. Chicago and San 

Francisco were among the cities asking for 

it. A spokesman said it might be considered 

next 

vear. 

Data on Theatre TV Cost 

Is Promised by Dec. 31 

Construction Control Cut 

To Be Effective May 1 

WASHINGTON—Limited theatre construction 

can resume on May 1 under the 

terms of a National Production Authority 

formal order i.ssued Thursday (2). 

Prospective theatre builders and those 

who wish to construct other amusement 

buildings can order now for delivery 

after May 1. and after that date will be 

able to buy without government approval 

up to 5 tons of carbon steel. 400 pounds 

of copper and 300 pounds of aluminum 

each quarter. No more than 2 tons of the 

steel can consist of structural shapes. In 

addition. NPA Administrator Richard A. 

McDonald indicated that theatre builders 

would be able to apply for extra allotments 

with much greater prospects for 

approval than has been the case in the 

past. 

McDonald said that the situation would 

be reviewed from time to time to see If the 

effective date of the order can be shoved 

up from May 1 to April 1. the previous 

date announced. 

Prospective theatre builders can order 

up to the hmits imposed each quarter, 

thus gaining materials for somewhat 

larger projects, according to NPA film 

chief Nathan D. Golden in a statement 

issued some time ago, but the modification 

of the amusement construction ban is 

still expected to benefit drive-ins mainly. 

July Boxoffice Receipts 

Reported Below June 

WASHINGTON—July boxoffice receipts, as 

reflected in August admissions tax collections 

1 1 1 reported Wednesday by the Bureau of 

Internal Revenue, showed a drop from the 

previous month and a much more substantial 

drop from the corresponding 1951 month. 

The Treasury collected $28,067,623 in August 

covering taxes on admissions to all spectator 

amusements except roof gardens and cabarets 

and excepting over-established-price ticket 

sales. Tax receipts are not broken down as to 

type of general admissions, but film admissions 

provide the bulk of the amount 

collected. 

During the previous month, the Treasury 

collected $28,369,934 from the same sources 

and during the month of August 1951 the 

Treasury collected $34,142,531. 

Spyros Skouras on Tour 

Of Far East, Australia 

NEW YORK—Spyros P. Skouras. 20th Centui-y-Fox 

president, left Friday night 13 > on 

the first stage of a Journey to the Far East 

which will take him to Australia for a survey 

of the company's activities there. Skouras 

flew to Los Angeles over the weekend. 

WASHINGTON—The film industry finally 

has lost Its fight to get cast figures from the 

American Telephone & Telegraph Co. on a 

theatre television service before the October 

20 starting date of FCC theatre TV hearings. 

Industry representatives met with AT&T 

counsel and officials for three hours on 

Tuesday (30i. and at the end of the meeting 

lawyer Vincent Welch released a brief statement 

in which AT&T was quoted as promising 

"u.seful cost data for a theatre television 

service," but only before the end of the year. 

The tenor of the statement indicated that 

the industry would discontinue its efforts to 

have the figures made a part of the record 

of the engineering and accounting phases of 

FCC's theatre TV hearings. 

Welch is a member of the Motion Picture 

Ass'n of America law firm of Welch, Mott & 

Morgan. James Ply. MPAA New York counsel, 

and Marcus Cohn of the National Exhibitors 

Theatre Television Committee law firm of 

Cohn & Marks made up the film Industry's 

legal battery at the meeting. 

On the engineering side, the industry was 

represented by Andrew Inglis of the engineering 

firm of Mcintosh & Inglis, for MPAA, 

and Stuart Bailey of Jansky & Bailey, for 

NETTC. 

Other industry officials present where Ed 

Cooper. MPAA television expert. Earl Sponable. 

20th Century-Fox. Frank Cahlll, 

Warners, Lester Isaacs, Loew's, and Richard 

Hodg.son, Paramount. 

The film industry statement Indicated the 

meeting had been friendly and an Industry 

lawyer said that the cost figures were not 

needed for the phase of the hearings starting 

October 20. This was in direct contradiction 

to earlier insistence on the part of the in- 

the 

dustry that AT&T supply the figures for 

specific reason that the industry October 20 

case would not be complete without the cost 

data requested of AT&T. 

Allied Artists to Release 

'Hickok' TV Subjects 

HOLLYWOOD—Establishing something of 

a precedent in the realm of video-theatrical 

film relationships. Allied Artists has arranged 

with Producer William F. Broidy to package 

eight of the latter's "Wild Bill Hickok" halfhour 

TV subjects, starring Guy Madison and 

Andy Devine. into four hour-long gallopers 

for conventional theatre release. 

The subjects will be available for distribution 

in areas where television coverage is 

at its minimum, particularly throughout the 

south, and in which sectors the "Hickok" 

oaters have not been viewed by home TV 

owners. 

'Starbound' Is New Title 

NEW YORK—"Starbound" is the new title 

for the London FHlms production originally 

titled "The Sound Barrier." It was produced 

and directed by David Lean and costars 

Ralph Richardson and Ann Todd. 

BOXOFFICE October 4, 1952 11

iqht down the I 

CENTURY-FOX 

LURE OF THE 

WILDERNESS 

Technicolor 

Jean Peters • Jeffrey Hunter 

Constance Smith 

Based on a Story by Vereen Bell 

0. Henry's 

FULL HOUSE 

12 GREAT STARS! 

5 GREAT DIRECTORS! 

5 GREAT WRITERS! 

Top Money Everyw hef^]^ 

MONKEY 

BUSINESSlTfR 

Gary Grant • Ginger R] 

Charles Coburn * 

Marilyn] 

CENTURY-FOX 

Super-Tension! 

THE STEEL 

TRAP 

Joseph Cotten • Teresa Wright 

A Bert Friedlob Production 

Released by 20th Century-Fox 

The Year's 

Hottest Musical! 

Damon Runyon's 

BLOODHOUNDS 

OF BROADWAY 

Technicolor 

Mitzi Gaynor • Scott Brady 

THE THIEF 

OF VENICE 

Maria Montez • Paul C 

A Robert Haggiag Produ 

Released by 20th Centur 

iOlD 

mS. 

I, 

Jim 

There's No Business Like 1 

Branch Managers' Testimonial Sept. 28— Dec. 27

- 

with the winnersf 

>/'// Love This One! 

!fl»j(i 

B m WIFE'S 

|[»|est 

Anne 

friend 

Macdonold 

loxter 

• 

Carey 

Big In 3-Theatre 

Miami Premiere! 

WAY OF A 

GAUCHO 

Technicolor 

Rory 

Gene 

Calhoun • Tierney 

Mr. 880 is Back 

881 Times Funnier! 

SOMETHING 

FOR THE BIRDS 

Victor Mature • Patricia Neal 

Edmund Gwenn 

Boxoffice Excitement! 

NIGHT WITHOUT 

SLEEP 

Linda Darnell * Gary Merrill 

Mildegorde Neff 

m 

iNKI 

fdk 

I 

fJhanksiivingDate! 

PONY 

SOLDIER 

Technicolor 

Tyrone 

Power 

iJCameron Mitchell 

nil Steal Your Heart! 

MY PAL GUS 

Richard Widmark 

Joanne Dru 

Audrey Totter 

George (Foghorn) Winslow 

Your Big One For Christmas! 

CLIFTON 

WEBB in 

JOHN PHILIP SOUSA'S 

STARS AND 

STRIPES FOREVER 

Technicolor 

Debra Paget • Robert Wagner 

Ruth Hussey 

ERNEST 

HEMINGWAY'S 

THE SNOWS OF 

KILIMANJARO 

Technicolor 

Gregory Peck • Susan Hayward • Ava Gardner 

Produced by 

Darryl F. Zanuck 

Directed by 

Henry 

King 

Screen Ploy br 

Casey 

Robinson 

fcentury-Fox Business! r

: 

AFL Film Councih MPIC 

Blast Red Tie Charges 

HOLLYWOOD — Keynoted by outspoken 

declarations by official industry organizations 

that the hearings had their full support 

and that efforts by groups seeking to link 

the trade to attacks upon the Committee were 

unwarranted and "attempts to fool the public," 

the House Un-American Activities Committee 

on September 29 launched a new investigation 

here into the Communist question. 

At midweek it appeared the inquiry would 

end Friday (3). 

As the hearings were getting started under 

the guidance of Rep. John S. Wood, committee 

chairman, both the Hollywood APTj 

Film Council and the Motion Picture Industry 

Council issued broadsides blasting the 

so-called Citizens Committee to Preserve 

American Freedom and the Southern California 

Council to Abolish the Un-American 

Committee for implying that film unions and 

other trade organizations were supporting 

anti-committee sentiments. 

Asserting that the two groups are "attempting 

to fool the public into thinking that AFL 

unions are supporting their attacks," the 

AFL Film Council declared: 

"The unions are doing no such thing . . . 

No AFL union in the motion picture industry 

. . . will have anything to do with any picket 

line or any other line which seeks to undermine 

our America in the interest of Stalinist 

Russia." 

Said the MPIC, which represents 11 of 

Hollywood's management, guild and union 

groups 

"We denounce the actions of this 'Citizens' 

Committee.' We condemn its tactics We 

repudiate its views ..." 

Before the local hearings were launched, 

a group led by so-called "unfriendly witnesses" 

at previous Committee probes visited 

the offices of the Ass'n of Motion Picture 

Producers in an attempt to lodge a protest 

against what they referred to as an "industry 

blacklist" of suspected subversives. Copies 

of the protest petition were signed by Michael 

Wilson, Edward Huebsch, Paul Jarrico, Fred 

Rinaldo, Bernard Gordon, Alfred Lewis 

Levitt, Robert L. Richards, Robert Lees, Will 

Geer and other film names. 

J. L. Warner Quits Academy 

Due to Demands on Time 

HOLLYWOOD—Jack L. Warner has re- 

.signed from the Academy of Motion Picture 

Arts and Sciences with the explanation that 

he does not have time for active membership. 

"The demands of my motion picture production 

duties and my efforts in behalf of 

various charities leave me no time to maintain 

active membership," he stated. 

"Membership means active participation to 

me. When such active participation is no 

longer possible I do not believe in member- 

.ship in any organization just for the sake 

of belonging. 

"I have been an active member of the Academy 

since its founding and I am pleased to 

have been able to participate in its development 

and maintenance." 

Buchman Contempt Trial 

Postponed to Feb. 9 

WASHINGTON — The Sidney Buchman 

contempt of Congress trial has been postponed 

again, this time from October 8 to 

February 9. 

The Hollywood producer was cited by the 

House Un-American Activities Committee for 

failure to answer subpoenas. Buchman had 

been named in connection with communist 

activities by witnesses during the Committee's 

Hollywood-Red probe. 

The postponement was agreed to by Buchman's 

lawyers and by government counsel. 

Buchman wants to subpena as a witness in 

his behalf one of the most active anti-communists 

on the House Committee, Rep. Donald 

L. Jackson iR., Calif.). Jackson is too busy 

campaigning for re-election to come to 

Washington at this time. 

The government, on the other hand, wants 

to call as a witness House Un-American 

Activities Committee counsel Frank Tavenner. 

and Tavenner is also busy on the west coast, 

with Los Angeles Communist hearings. 

Carlton, Ex-Laurel Head, 

In Bankruptcy Filing 

NEW YORK—A voluntary petition of 

bankruptcy has been filed 

in federal court by 

Rex Carlton, who was president of Laurel 

Films, now out of business. He listed liabilities 

of $504,385 and assets of $300. He said all 

other assets had been taken by the Chemical 

Bank & Trust Co. and the Motion Pictui'e 

Releasing Corp., the two major creditors. He 

had repaid $244,200 of a $400,000 loan from 

the bank, leaving a balance of $155,800. The 

sum owed MPRC was $55,800, the amount of a 

Supreme Court award in a suit heard last 

year. 

Various sums owed other creditors made 

up the total of $504,385. Among the creditors 

were Reeves Sound Studios, $68,291; De Luxe 

Laboratories, $29,000; Kenneth Meredith and 

J. Edward Pluss, $146,950. Carlton said two 

former associates, Joseph Lerner and Edmund 

Dorfman, were involved in $455,708 of the 

total sum, although he listed the total as his 

liability. 

'Willie and Joe' Picture 

Set for 1,000 Key Dates 

NEW YORK — Universal-International's 

"Willie and Joe Back at the Fi'ont" starring 

Tom Ewell and Harvey Lembeck, will open 

in more than 1,000 key and sub-key situations 

from coast to coast during the 30-day period 

starting October 15, according to Charles J. 

Feldman, general sales manager. 

The bookings follow the screenings in 32 

exchange centers, Feldman said. The advertising 

pattern on the new picture will be similar 

to the double-page, two-color advertisements, 

listing the 588 dates on "Up Pi-ont" 

in Collier's and Look magazines for the issues 

of October 18 and October 21, in 1951. 

Speakers Scheduled 

For SMPTE Meeting 

NEW YORK—A wealth of technical in 

formation in the motion picture, television 

and related fields will come out of the 72nd 

semiannual convention of the Society of 

Motion Picture and Television Engineers, set 

for October 6-10 at the Hotel Statler. Washington. 

D. C. The sessions the first two days 

will be devoted to television alone. 

Among those portrcipoting will be J. E. Hayes, 

Canadian Broadcasting Corp., R. D. Chipp, Du Mont 

Television network; Frank Gillette and Louis Raitiere, 

General Precision; Pierre Mertz, Bell Telephone Laboratories; 

A. V. Laughren, Hazel tine Corp.; Mary 

Ellen Widdop, Radio Corp. of America; Ralph E. 

Lovell and Robert M. Eraser, National Broadcasting 

Co.; John S. Auid, Signal Corps; Karl Freund, Hollywood; 

Ferenz Fodor, Filmcraft Productions; J. 5. 

Watson jr. and S. A. Weinberg, University of Rochester; 

Allan Stimson, General Electric; Ann Hyer, 

National Education Ass'n. 

Also Leonhard Katz and William F. Esthimer, Raytheon 

Mfg. Co.; F. Dana Miller, Eastman Kodak; 

Edward B. Krause and Joseph A. Tanney, Cinema 

Supply Corp.; John Streiffert, Kodak Research Laboratories; 

A. A. Duryea, T. J. Gaski and L. Mansfield, 

Pathe Laboratories; Norman F. Barnes, General Electric; 

Harold C. Barr, Sandia Corp.; Harold E. Bauer, 

Douglas Aircraft Co.; R. M. Blunt, University of Denver; 

Myron A. BondeMd, U.S. Naval Ordnance; F. W. 

Bowditch, General Motors Corp.; C. S. Brasier, British 

Ministry of Supply; Berlyn Brixner, Los Alamos Scientific 

Laboratory; Harry R. Closon, Langley Field, Va.; 

Maj. Fred Crawford, Wright-Patterson Air Force Base, 

Dayton, Ohio; Louis F. Ehrke, Westinghouse Electric 

Corp.; A. M. Erickson, Naval Ordnance; David C. 

Gilkeson, Wallensak Optical Co. 

Also, Amy E. Griffin and Elmer E. Green, Naval 

Ordnance; Sheldon C. Holland, Bell Aircraft; William 

P. Holloway, Naval Ordnance; S. J. Jacobs, Naval 

Ordnance; W. O. Johnson, E. I. Du Pont de Nemours 

& Co.; Karl W. Maier, Springfield Armory, Springfield, 

Mass.; C. David Miller and Arthur Scharf, Battelie 

Memorial Institute; M. Naslin, France; M. Rogantt, 

Wright-Patterson; H. Schardin, Germany; Kenneth 

Shaftan, J. A. Maurer, Inc.; Robert D. Shoberg, Army 

Ordnance Corps; W. R. Stamp and R. P. Coghlan, 

Royal Naval Scientific Service; I. L. Stern and J. H. 

Foster, New York Naval Shipyard; Floyd Stratton and 

Kurt Stehling, Bell Aircraft Co.; Morton Sultanoff, 

Aberdeen Proving Ground; John H. Waddell, WoMensak; 

Frederick P. Warrick, Frederick P. Warrick Co.; 

Roger Wilkenson and Horry Romig, Bell Telephone; 

J. Wools, British Ministry of Supply; Charles Wyckoff, 

Boston. 

Also, A. C. Keller, Bell Telephone; Leonard A. 

Herzig, Prestoseal Mfg. Corp.; Gusto v Jirouch, Cine- 

Television Equipment, Ltd.; E. H. Bowlds, E. H. 

Bow Ids Engineering Co.; John A. Rodgers, Eastman 

Kodak; R. D. Bennett, Naval Ordnance; Joshua 

Fields, Louis Fields, Eleanor Gerlach and Myron 

Prinzmetal, Cedars of Lebanon hospital; Chorles A. 

Hulcher, Hampton, Va.; Willard E. Buck, Los Alamos 

Scientific Laboratory; J. Kenneth Li I ley. National 

Audio-Visual Ass'n; Henry H. Wilson, Ampro Corp.; 

Fred Whitney, SMPTE; Thomas C. Sheehon, Woshington 

public schools; O. T. Bright, Bell & Howell 

Co.; Philip M. Cowett, Navy Bureau of Ships; John 

G. Frayne and J. P. Livadary, Westrex Corp. and 

Columbia Pictures; W. K. Grimwood and J. R. Horak, 

Kodak Reseorch Laboratories; Robert Dressier end 

Albert Chesnes, Paramount Pictures; Maxwell A. 

Kerr, Navy Bureau of Ships; Edward Schmidt, Reeves 

Soundcroft Corp.; B. L. Kaspin, A. Roberts, H. Robbins 

and R. L. Powers, Bell & Howell Co.; A. H, 

Persoon, Minnesota Mining & Mfg. Co.; Thomas R. 

Dedell, Eastman Kodak; G. A. Del Valle and L. W. 

Ferber, RCA; Ernest W. Franc k, Reeves Soundcraft 

Co., and E. W. D'Arcy, De Vry Corp. 

TNT Reports 125.000 Saw 

Fight on TV in Theatres 

NEW YORK—Nathan L. Halpern, pre.sideiit 

of Theatre Network Television, reported 

Tue.sday (30 1 that an estimated 125.000 paying 

.spectators in tlieatre.s saw the Walcott-Marciano 

fight on television and that TNT grosse.s 

were expected to exceed $400,000. With 50 

theatres participating, the average gross became 

$8,000. 

Halpern said that the 125,000 theatre 

audience added to the 41.000 spectator.s at the 

Philadelphia fight set a new audience record 

for a sporting event. The highest previously 

recorded, he said, was 122.000 at the Dempsey- 

Tunney fight 25 years ago. 

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BOXOFFICE October 4, 1952 

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'Peter Pan' Premiere 

Due in December 

NEW YORK— First prints on Wiilt Disney's 

"Peter Pan" are expected In the east 

around Christmas and Roy Disney hopes to 

stage a premiere of the picture about that 

time. Real selling will start In February 

when additional prints are expected. 

The arrival of Roy Disney and his party 

almost coincided with the arrival of Ralph 

Stolkin and his associates, who had just 

taken over Howard Hughes' controlling Interest 

in RKO. which distributes the Disney pictures. 

Like practically everybody else In RKO. 

Disney said he knew the new men only as 

names he had read in the paper. A new 

distribution deal for Disney is .scheduled for 

diJ^cussion. He said he wanted to talk with 

the new RKO men to get their ideas and 

find out something about their plans. 

He had no plans for changing the distribution 

.setup, he said, because he has a 

"great admiration " for the men now handling 

sales for RKO. 

During his discussion of plans for sellins 

"Peter Pan" the conversation drifted around 

to television. Disney said there were not 

enough sponsors with enough money to make 

it worthwhile for his organization to go into 

TV production. "It costs about $4,000,000 to 

t:inake a cartoon feature." he remarked dryly. 

It is even possible that the company will 

not go in on a TV show this coming Christmas. 

The two previous shows hardly paid 

Off. 

All-Out Navy Cooperation 

For 'Flat Top' Premiere 

HOLLYWOOD—All-out U.S. navy cooperation 

has been pledged for the Armistice day 

world premiere of Allied Artists' "Flat Top" 

aboard the USS Princeton, aircraft carrier, 

off the coast of San Diego. Following the 

screening, the picture will open day-date in 

that city's Fox, State and Loma theatres. 

The navy will issue jnvitations for the 

event, which will highlight a day of orientation 

aboard the Princeton, upon which background 

shots for the film were made. In 

addition to the press, film luminaries, navy 

officials and civic dignitaries will attend the 

showing. 

Final details are being worked out in Washington, 

D. C., with Capt. Lewis S. Parks, 

chief of information, USN. by John C. Flinn, 

Allied Artists' national publicity-advertising 

chief. Navy recruiting posts throughout the 

country are being alerted to give all-out 

support to "Flat Top," starring Sterling Hayden 

and Richard Carlson, when the Cinecolor 

entry opens in their respective areas. 

Morris Helprin to London 

On Korda Films-TV Deal 

NEW YORK—Morris Helprin, president of 

London Films and American representative for 

Sir Alexander Korda, flew to London via 

BOAC September 27 to discuss a deal for 

British pictures for both theatre and TV 

showings. 

active in films for TV, 

Eliot Hyman. who is 

and who will be associated with Korda in 

the new venture, and David Stillman. lawyer, 

for London on the Queen Mary earlier in 

left 

September. 

Texas COMPO Preparing 

For State Fair Exhibit 

An architect's drawing of the .Motion Picture \\orld Kxi>osition (inulsir building 

at the Texas State Fair. 

DALLAS—Formulation of plans for the 

presentation of the Motion Picture World 

Exposition at the 1953 state fair of Texas 

have been announced by R. J. O'Donnell, 

spokesman for the executive board of the 

Texas COMPO. The plan, regarded as the 

most important project in motion picture 

public relations, is based on an original idea 

from Paul Short, representating the executive 

chairmen of Texas COMPO, under whose 

personal direction it will be executed. 

The story of the motion picture industry 

from its nickelodeon days through the slide 

and silent days and the era of sound and 

talking pictures to today's color film and 

technical triumphs will be illustrated by 

various exhibits. 

A modern theatre building, circular in 

shape, is being especially designed to hou.se 

the display on the state fair grounds. Exhibits 

from the archives and libraries of all 

of the Hollywood studios including historical 

data, actual costumes, properties and all 

other materials concerning the growth and 

development of the industry will be shown. 

H. Stanley Marcus, noted Dallas merchant, 

will cooperate in bringing the exposition to 

Dallas and the famous Neiman Marcus models 

will conduct guest tours of the affair during 

the sixteen days of showing. A nationwide 

radio broadcast will originate daily from the 

exposition theatre and there will be a 

sponsored network televised show daily in 

w'hich audiences will participate. Each Hollywood 

studio and the various guilds including 

writers, actors, directors and producers will 

be honored with a special day in which repre- 

.sentatives of these groups will be guests of 

the exposition at the world's largest fair. 

The estimated 3,000.000 persons expected to 

attend the 1953 state fair will have an opportunity 

to participate in the $5,000 cash prizes 

which will be given as awards to those attending 

the exposition. The prizes in cash 

will be awarded to those who submit the 

closest estimate of the approximate number 

of feet of film that has been used in the 

making of motion pictures through 1952. 

Price Waterhouse. International accountants, 

will be engaged to obtain this footage which 

will be placed in a vault and guarded day and 

night by the famed Texas Rangers. 

Another attraction will be the selection of 

a -Mister and Miss State Fair." Candidates 

for this honor will be selected each day and 

the final decision will be made on the closing 

day of the fair w'ith a committee of judges 

from the motion picture groups determining 

the winners. Prizes will be a screen test at 

one of the major Hollywood studios. 

A two-reel subject covering the entire history 

of the motion picture growth is now 

being written. Westbrook Van Voorhis will 

be the commentator and the film will be 

shown continuously throughout the exposition. 

Tlie Lufkin Trailer Co. will construct four 

of the largest trailers they have ever built 

for the transporting of the exposition, thus 

making it available for state and county fairs 

throughout the country following its state 

fair presentation at Dallas. 

O'Donnell pointed out that although the 

project would be national in scope, it would 

be a concentration upon the 15.000.000 persons 

in Texas and the southwest via radio, 

television, newspapers and the screens and 

lobbies of all Texas theatres to bring out the 

part played by the motion picture In the life 

of the community. 

20th-Fox Has 25c Dividend 

NEW YORK—Directors of 20th Century- 

Fox Film Corp. have voted a quarterly dividend 

of 25 cents on the outstanding common 

payable October 31 to holders of record at 

the clo.se of business October 15. 

BOXOFHCE :: October 4, 1952 

15

: 

HOWARD DIETZ OPENS ADVERTISING COURSE 

Outlines 10 Vital Points 

In Promotion of Films 

NEW YORK — The Associated Motion 

Picture Advertisers course of lectures on 

advertising. publicity 

and exploitation of 

motion pictures opened 

with a large enrollment 

September 25 at 

the Barbizon Plaza 

hotel. The students 

numbered 104 instead 

of an expected class of 

35 to 50. necessitating 

an eleventh-hour move 

from the RKO screening 

room. 

Howard Dietz. MGM 

vice-president and director 

Howard Dietz 

of advertising. publicity and ex- 

ploitation. was guest speaker. Dietz talked 

for 30 minutes about his personal background 

and outlined ten points to remember 

about the job of promoting pictures. These 

were 

1. A product without basic appeal 

cannot be made through publicity. Occasionally 

a momentary sensation can 

make a quick success of an otherwise 

spurious product, but that is the exception 

rather than the rule. 

2. The two objectives of publicity are 

to make a picture well known and to 

make people want to see it. Many pictures 

do not benefit from being merely 

well known. In those cases the job is to 

present the true appeal of a picture in an 

inviting light. 

SELLING PROBLEM STORIES 

3. A problem picture for the promotion 

man is one that is basically a good 

picture but one that is difficult to explain 

without making the subject matter 

sound unattractive. EScamples are a 

story about a dread disease, an intellectual 

problem and a picture that seems 

to have a purely masculine appeal. In such 

cases a number of saturation screenings 

is recommended so that word-of-mouth 

among influential people can get around. 

It amounts to getting favorable reviews 

before the picture opens. 

4. Promotion stunts should be amusing 

and therefore of interest to the press, 

but danger ideas should be eliminated. 

5. In planning an advertising campaign, 

it is a good idea to write one 

basic advertisement that tells everything 

good about the picture in detail. Then 

the good elements should be featured 

separately, if the campaign has a sufficient 

appropriation to cover all the 

points on successive days. 

6. When writing news stories for a 

newspaper, eliminates blurbs. Don't send 

out stories that have no news in them. 

7. Try to make your advertisements as 

local a.s possible. Refer to the city in 

which the picture is about to open. 

8. Be particular about still photographs. 

Try to get the studio to realize their 

importance. This may mean a talk to 

the director of the picture and the request 

that he give the photographer 

some time. Be sure that photographs 

for the press are printed on heavy stock 

and not the conventional prints that are 

mailed in quantities. 

9. You are not supposed to like every 

picture that you publicize, but you can 

be sure that if you don't find something 

in it that you do like, you'll never do 

convincing promotion for it. Concentrate 

on your own taste. There are a lot of 

people like you. Write simply and sincerely. 

Don't consider the public as 

boobs. 

10. The greatest enemy to the publicity 

man's career is boredom. If he is 

a potential writer, it is up to him to find 

something that he likes to write about. 

Motion pictures are a world in themselves, 

a vast shadow empire. These 

shadows are related to real life, and a 

good publicity man will find that relationship 

and not be bored. 

LISTS FOUR MAIN IDEAS 

Karl Egmont Ettinger, program coordinator 

of the course and teacher of public 

relations and research methods at the New 

School for Social Research. Columbia University 

Institute of Arts and Sciences, was introduced 

by Harry McWilliams, AMPA president. 

He named four essential ideas in 

planning a campaign, as follows: 

1. Attention to the message so it will 

make deepest the impression on audiences. 

2. Understanding the people in the 

audience to whom we want to sell the 

product in order to make the message 

.sell. 

3. Consideration of the media through 

which to sell an audience and consideration 

as to whether orthodox or original 

methods should be applied. 

4. The timetable, which calls for consideration 

of the speed of media in reaching 

the audience and the requirements 

in the theme of a picture depending on 

the characteristics and peculiarities of the 

theme or the seasonal timing of the relea-se. 

CLASSES LAST 12 WEEKS 

McWilliams supplied a history of AMPA, 

oldest advertising organization in the industry. 

He said the showmanship course 

was the fulfillment of a plan devised two 

years before. He expressed amazement at 

the high enrollment and said it reflected a 

great desire to learn and progress. 

The sessions continue every Thursday for 

a 12-week period. The second guest speaker 

was Paul Lazarus jr.. Columbia executive, 

and the third will be S. Bairet McCormick, 

RKO director of advertising. Other leading 

advertising and publicity men will follow. 

Christmas Salute Set 

To Start November 

NEW YORK—The annual Christmas Salute 

for the Will Rogers Memorial hospital 

will open November 1 and will continue 

through January 1, stated A. Montague and 

Robert J. OlDonnell, president and chairman 

of the board, respectively. 

Charles Feldman is national distributor 

chairman of the Salute drive and Sam J. 

Switow of Louisville is national exhibitor 

chairman. 

During the Salute, men and women in the 

amusement industry will sign the famous 

five-mile-long Christmas greeting to the patients 

at the Saranac Lake institution and 

will make contributions toward its support. 

Each signer wall receive a 1953 membership 

card in the Will Rogers Memorial hospital 

fund. 

During last year's Salute 98.601 persons 

signed the scrolls and contributed $95,617.59. 

The goal this year is 150.000 signers and S200,- 

000 in contributions. 

The lATSE. headed by Richard Walsh, wii: 

take an active part as usual. The Theatre 

Equipment and Supply Manufacturers Ass'n 

will also circulate scrolls among member companies 

for use by their employes. This participation 

will be directed by Robert Hoff. 

member of the hospital board and chairman 

of the special solicitations committee. 

MGM Sets 75 Key Dates 

For 'Ivanhoe' in October 

NEW YORK—MGM's "Ivanhoe." which han 

opened in 20 key cities, in addition to its 

eight-week engagement at the Radio City 

Music Hall, is running 140 per cent ahead 

of "Showboat" and 130 per cent ahead of "An 

American in Paris." according to a company 

analysis of grosses. 

Seventy-five engagements have been set for 

October, including Albany. Den\'er. Oklahoma 

City. Cincinnati, Toronto and Salt Lake City 

October 1. 2 and 3. "Ivanhoe" will open at the 

Fox. Philadelphia. October 8 and at Loew's in 

Richmond; Loew's. Worcester. Mass.: Oriental. 

Chicago: Paramount. Los Angeles: Towne. 

Milwaukee; Liberty. Portland. Ore., and 

Rogers, Chattanooga. October 9: Loew's. Baltimore: 

Loew's. Louisville: Adams, Detroit: 

Century, Minneapolis; State. Omaha, and 

Palace. Fort Worth. October 10. and Loew's, 

London Ont., and Loew's. Springfield. Mass., 

October 11. 

Two openings are set for October 12. three 

for October 15, seven for October 16, four 

October 17 and one October 18. In addition 

to 42 more openings for the balance of October, 

six openings are set from November 

1 to November 7. 

Disney to Handle Sales 

For Brisson's Company 

HOLLYWOOD—Marking the first time that 

the Disney organization has undertaken sales 

representation for an independent film firm, 

Frederick Brisson and Roy Disney Productions. 

Inc.. will be the w'orld sales representatives 

for Bri.sson's Independent Artists 

company. 

16 

BOXOFFICE October 4. 1952

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Deep Impression Made 

At Cinerama Showing 

NEW YORK—Cinerama, the new threecamera, 

three-projector process that uses a 

triple-sized screen and directional sound, 

made a deep impression Tuesday (30) at the 

first public showing in the Broadway Theatre. 

Some observers compared the event to the 

first showing of "The Jazz Singer," which 

started the sound revolution. Others agreed 

that something new and important had been 

added to the screen, but reserved predictions 

as to its commercial future until a run has 

demonstrated the popularity of the process. 

Louis B. Mayer said he "would go for it." 

The program had been carefully chosen to 

show all the capabilities of the new system. 

It was in reality a series of shorts called "This 

Is Cinerama." The backers don't claim that 

it is thu'd dimensional, but it is the nearest 

thing to it presented on a screen without the 

aid of color filters held before the eyes. 

The triple-curved screen brings into focus 

a large part of the arc which the human eye 

can take in. This brings the pictures right 

up to the spectators. 

Audience reaction was immediately favorable. 

A general air of expectancy had been 

created by a heavy newspaper advertising 

campaign which supplemented the speculation 

that has grown in the industry since 

Fred Waller, the inventor, began showing the 

apparatus to heads of producing-distributing 

companies, exhibitors and others nearly three 

years ago. The program began with a roller 

coaster ride—a thriller designed to get things 

off to a flying start. It did. Then there was 

a parade of Scotsmen in full regalia in Technicolor. 

Another feature was the ballet at the 

La Scala Theatre, Milan, with the sound 

coming from loud speakers on all sides of the 

theatre so that the individual instruments 

could be identified. This was followed by another 

volume number from Handel's "The 

Messiah" and the finale of Act II of "Aida." 

There were complaints that the volume of 

sound was too great, but these will be corrected 

as a result of experience. Some in the 

audience also noticed blurs where the screens 

were fastened together, another technical defect 

that probably will be corrected. 

Niagara Falls was shown from the air, followed 

by scenes of midwest wheat fields, a 

copper mine, the Grand Canyon, the Rocky 

mountains, the Golden Gate and shots that 

were especially impressive with this process. 

The backers of the process who include 

Thomas, Merian C. Cooper, Robert L. Bendick 

and the Reeves Sound Studios are planning 

a full-length feature for use in this way. 

In the meantime, they want to build portable 

equipment that can test the process in 

other cities on a rental basis. The Broadway 

installation is said to have cost more than 

$50,000. Estimates of costs vary from $35,000 

to $75,000. 

Exhibitors who have been talking about the 

apparatus for the past two years haven't 

balked at this, but some of them have pointed 

out that in this period only 80 television installations 

have been made in theatres at 

$25,000 or less, simply because there is not 

enough program material available to make 

them profitable to date. The same thing 

applies to Cinerama. Even so. Cinerama has 

been discussed at exhibitor conventions and 

there is widespread interest in anything that 

might turn out to be a popular novelty. 

Manley Customer Service 

Not Stopped by Fire 

KANSAS CITY — A popcorn processing 

plant owned by Manley, Inc., in North Kansas 

City was destroyed by a fire started by a 

spark from an electric motor. The wood and 

sheet metal building housing the warehouse 

and elevator was reduced to a heap of ruins 

in a brief time. James Fritt, controller, estimated 

the loss at $90,000. It is covered by 

insurance. 

Charles McKenna. vice-president and general 

manager, said there would be no interruption 

of customer service. The new crop of 

popcorn had not yet arrived at the North 

Kansas City plant, and it is being redirected 

to Manley's largest warehouse and elevator in 

Tarkio, Mo. Manley also has four other warehouses, 

at Pueblo. Colo.; Kimmell, Ind., and 

Lake View and Oldebolt, Iowa. 

Bill Stober Joins Burroughs;! 

Hconmer Heads GRC Sales f 

NEW YORK—W. C. "Bill" Stober, who rel 

signed as 

^MU^ 

general sales manager of the Gen-( 

eral Register Corp., ail 

I 

of October 1, has joinecl 

^^^^^^^ the Burroughs Addlnjf 

f 

Machine Co. 

* 

^^ W- Saul Hammer, secre-l 

"* 

tary of General Register, 

has taken over thel 

post vacated by Stoberl 

Stober joined Gen-f 

^^N0' ^^1 

eral Register in 1940 < 

^^^^B Ik ^^H Chicago branch man-l 

^^^^m fl| ^^H ager, advancing to th(( 

^^^^" ^^ ^^^" sales managership 

W. C. (BiU) Stober 1947, shortly after hij 

return from four yea 

of service with the U.S. navy in which he 

held rank as a lieutenant commander. All oil 

his working years have been devoted to the| 

theatre equipment field. Starting in 1934 as i 

shipping clerk in National Theatre Supply's! 

Seattle branch, he served in various capacitiesT 

with that firm and lat«r as a salesman fori 

Theatre Utilities Service Co. of Portland, Ore.| 

He will work out of the Chicago head-! 

quarters for Burroughs, in their transporta-j 

tion division, selling a transportation and 

accounting machine which Burroughs acH 

quired from General Register. 

Universal Net Earnings 

For 39 Weeks Increase 

NEW YORK—Consolidated net earnings oil 

Universal Pictures Co. and subsidiary com-l 

panics for the 39 weeks ended August 2 wereT 

$1,752,472, after provision of $2,650,000 foJ 

estimated federal income and excess profit^ 

taxes and $250,000 for contingencies. 

This compares with similar earnings for the| 

same 1951 period of $1,127,182, after provisior 

of $1,675,000 for estimated federal taxes on| 

income and $400,000 for contingencies. The 

1952 increase over the previous year wa 

$625,290. 

The 1952 earnings are equivalent to $1.63 

a share on the 961,698 shares of common stock 

outstanding, compared with 98 cents a share 

j 

on the 960,498 shares outstanding in 1951. 

Columbia Declares $1.06V4 Dividend 

NEW YORK—Columbia Tuesday (30> declared 

a quarterly dividend of $1.06' 4 a share| 

on the $4.25 cumulative preferred stock. 

Af Allied Artists National Sales Convention Last Week 

More than 200 members of Allied Artists sales staff lUid executive 

personnel are shown gathered here in the main ball room 

at the Blackstone hotel, Chicago, where the company held its 

national sales convention called by Morey "Razz" Goldstein, 

vice-president and general sales manager. Sea

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INDIANA AWARD—Spyros P. Skouras 

(left), president of 20th Century-Fox, receives 

a special citation of merit from 

the city of Gary, Ind., honoring the company 

for its production of "Lydia Bailey." 

The presentation was made by Charles 

T. Bonner, president of the Community 

Service of Gary, the home town of VVUllam 

Marshall, one of the stars of the 

picture. Similar certificates of merit were 

forwarded to Darryl F. Zanuck, production 

head; Jules Schermer, producer; Jean 

Negnlesco, director, and Philip Dunne and 

Michael Blankfort, writers. 

Silliphont to Use Mails 

On Joe Louis Campaign 

NEW YORK—"The Joe Louis Story," to be 

produced by Stirling Silliphant, who will re- 

-sign in January as 20th Century-Fox publicity 

manager, for Federated Films, Inc., will 

be given a ten-months-in-advance direct mail 

campaign. The picture will be made in 

February and will be released next July. 

In the meantime letters wiU go out monthly. 

The theory of this campaign is that independent 

producers have an obligation to exhibitors 

to turn out pre-sold commercial material, 

says Silliphant. 

Lesser's 'Red Sea' Duals 

IWith Last 'Tarzan' Film 

NEW YORK—Sol Le.ser's documentary, 

"Under the Red Sea," which is an RKO 

October release, will be combined with Lesser's 

"Tarzan's Savage Fury" in dual run houses, 

according to Robert Mochrie, RKO vice-president 

and general sales manager. 

"Tarzan's Savage Fury" was released to 

first run houses last spring, but was held up 

for double bill theatres until "Under the Red 

Sea" was ready for release. 

'Monsieur Fabre' Award 

NEW YORK—"The Amazing Monsieur 

Fabre," produced in France in English dialog 

by Walter Futter, has been given the "Picture 

of the Month" award by the Christian 

Herald, which conducts the judging in cooperation 

with the Protestant Motion Picture 

Council. Dr. Daniel Poling, editor of the Herald, 

will present a plaque to Futter at the 

Park Avenue, where the picture is in its fourth 

week, in the near future. 

lo Release 30 in October; 

n Films to Be in Color 

By FRANK LEYENDECKER 

NEW YORK— With the elimination of 

western series and pronranfi pictures from 

the release lists of several of the major 

companies, only 30 features will be relea.sed 

in October 1952. compared lo 38 for October 

1951. Only two companies. Monogram 

and Republic, will release four for the 

month while MGM. RKO, 20lh Century- 

Fox and Universal-International will distribute 

three each and the balance of the 

companies will have two each for the 

month. 

However, 11 of the 30 will be in color, compared 

to nine In color out of the 38 relea.sed 

in October 1951. Eight will be in Technicolor, 

including three musicals, "Because You're 

Mine," "Everything I Have Is Yours" and 

"Somebody Loves Me," and five adventur? 

pictures, "The Golden Hawk," "Hurricane 

Smith," "Way of a Gaucho," "Horizons West" 

and "Yankee Buccaneer." "The Miracle of 

Our Lady of Fatima" and "Springfield Rifle" 

ars in WarnerColor and "Flat Top" is in 

Cinecolor. 

ONLY THREE ARE WESTERNS 

Other important dramatic features, in addition 

to the eight mentioned, include: "Assignment,—Paris," 

"The Lusty Men," "The Thief," 

"Scotland Yard Inspector," "My Wife's Best 

Friend" and Charles Chaplin's "Limelight," 

his first picture in five years. The comedies 

will include: "Willie and Joe Back at the 

Front," "Something for the Birds," "WAC 

Prom Walla Walla," "Tropical Heat Wave" 

and "Army Bound." Only three program 

westerns, two from Republic and one from 

Monogram, are on the October lists. 

Broken down by companies, the October 

relea.ses will be: 

ALLIED ARTISTS—"Flat Top," in Cinecolor, 

starring Sterling Hayden and Richard 

Carlson with Phyllis Coates; "Army Bound," 

with Stanley Clements, Karen Sharpe and 

Steve Brodie 

: "Arctic Flights," starring Wayne 

Morris with Lola Albright and Alan Hale jr., 

and "Canyon Ambush," a Johnny Mack Brown 

western with Phyllis Coates. 

COLUMBIA — "Assignment—Paris," 

starring 

Dana Andrews. Marta Toren, George 

Sanders and Audrey Totter, and "The Golden 

Hawk." in Technicolor, starring Sterling Hayden 

and Rhonda Fleming with John Sutton. 

LIPPERT—"Scotland Yard Inspector," starring 

Cesar Romero and Lois Maxwell, and 

"Tromba, the Tiger Man" made in Europe. 

THREE FEATURES FROM MGM 

METRO-GOLDWYN-MAYER — "Because 

You're Mine," in Technicolor, ttarring Mario 

Lanza with Doretta Morrow, James Whitmor? 

and Spring Byington; "Everything I Have Is 

Yours," in Technicolor, starring Marge and 

Gower Champion and Dennis O'Keefe with 

Monica Lewis, and "Apache War Smoke," 

starring Gilbert Roland with Glenda Farrell 

and Robert Horton. 

PARAMOUNT — "Somebody Loves Me," in 

Technicolor, starring Betty Hutton and Ralph 

Meeker with Robert Keith, and "Hurricane 

Smith," In Technicolor, starring John Ireland. 

Yvonne DeCarlo, James Craig and Richard 

Arlen. 

RKO RADIO— "The Lusty Men," a Wald- 

Krasna production starring Su.san Hayward, 

Robert MItchum, Arthur Kennedy and Arthur 

Hunnlcutt: "Captive Women." with Robert 

Clarke, Margaret Field and Ron Randell, and 

"Under the Red Sea," a documentary featxire 

made in Europe. 

REPUBLIC—"WAC From Walla Walla," 

starring Judy Canova with Stephen Dunne 

and June Vlnoent; "Tropical Heat Wave," 

starring Estelita and Robert Hutton with 

Kristine Miller and Grant Withers; "Desperadoes 

Outpost," starring Allan "Rocky" Lane 

with Eddy Waller and Claudia Barrett, and 

"South Pacific Trail," starring Rex Allen with 

Estelita. 

TWENTIETH CENTURY-FOX—"Way of a 

Gaucho," in Technicolor, starring Rory Calhoun 

and Gene Tierney with Richard Boone; 

"My Wife's Best Friend. " starring Anne Baxter 

and Macdonald Carey with Cecil Kellaway, 

and "Something for the Birds," starring Victor 

Mature, Patricia Neal and Edmund 

Gwenn. 

UNITED ARTISTS—"Limelight." produced, 

directed and starring Charles Chaplin with 

Claire Bloom, Nigel Bruce and Buster Keaton. 

and "The Thief," starring Ray Milland with 

Rita Gam, Martin Gabel and Rex O'Malley. 

UNIVERSAL-INTERNATIONAL—"Yankee 

Buccaneer," in Technicolor, starring Jeff 

Chandler and Scott Brady with Suzan Ball 

and Joseph Calleia; "Horizons West.' in 

Technicolor, starring Robert Ryan. Julia 

Adams and Rock Hudson; and "Willie and 

Joe Back at the Front," with Tom Ewell. 

Harvey Lembeck and Marl Blanchard. 

WARNER BROS. — "The Miracle of Our 

Lady of Fatima." in WarnsrColor, with Gilbert 

Roland, Angela Clarke and Susan Whitney, 

Sherry Jackson and Sammy Ogg, and 

"Springfield Rifle," in WarnerColor, starring 

Gary Cooper. Phyllis Thaxter and David 

Brian. 

Open 

Chaplin Picture to 

At Four Paris Theatres 

NEW YORK — Four Paris theatres will 

begin simultaneous showings of "Limelight," 

Charles Chaplin picture, either in the last 

week of October or the following week, according 

to Arnold M. Picker, United Artists 

vice-president in charge of foreign distribution 

October 23 at Astor and Trans-Lux 

60th St.. New York, which follows the London 

opening. The openings will follow those 

October 16 at the Odeon in Leicester Square. 

Retitle AA British Fihn 

NEW YORK—"Affair in 

Monte Carlo" will 

bs the American release title of "Twenty- 

Four Hours in a Woman's Life." which was 

made jointly in England by Allied Artists and 

A.ssociated British-Pathe and will be distributed 

here by the former company. The 

picture is in Technicolor and stars Richard 

Todd, Merle Oberon and Leo Genn. 

!! 

BOXOFFICE :: October 4. 1952 

21

"Ride hard . . . play hard 

. . . and love hard 

that's my motto!" 

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Presents 

\" 

Ik1^1il!ffifi1!jlfl!lll!]9!i 

Big promotional premieres! . . . 

National advertising in more 

than 31 million copies of weekly 

and monthly magazines. .. and 

more than 27 million Sunday 

newspaper supplements... for a 

GRAND TOTAL CIRCULATION 

Of 55,958,107! . . . including 

Life, 

Look, Collier's, S.E.P., Time, 

Newsweek; Cosmopolitan, Redbook, 

American, Esquire, Argosy, 

True and movie magazines . . . 

This Week in 31 cities; Parade, 

34 cities, and independent, 15 

cities! 

Distributed by 

R K O 

RADIO 

'^^yk 

I^Y.fifcreen 

ifi 

by HORACE McCOY and DAVID DORTORT

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'^HcK ^9td S(^'€*tt^ 

New AWqnmenis 

TRANSFER of control of RKO from 

Howard Hughes to a new group headed 

by Ralph E. Stolkln of Chicago again spotlights 

the powerful current that is pulling 

films into alliances with other branches of 

the entertainment business—meaning television, 

radio and records. 

Making films for TV use is becoming a 

huge business in film studios and selling 

them through subsidiary organizations is 

spreading. TV use of films is snowballing as 

advertising agencies and sponsors who put 

up the money decide this is the only way 

to cut expenses and improve programs. 

Three major film firms have changed 

hands since July 1950. 

United Artists was the first. After a sixmonth 

interlude a second change took 

place when Arthur Krim, Robert S. Benjamin, 

Max E. Youngstein, William Heineman 

and others took over and started to put the 

company on the road to new prosperity. 

It was only a few weeks ago that Decca 

Records gained practical control of Universal-International 

and named Milton Rackmil 

president. 

Now Hughes steps out for men who have 

radio, theati-e, television and other interests. 

It is interesting to note that Chicago 

money swung both the United Artists and 

RKO deals. 

Paramount was the first to note the possibilities 

of television alliances several years 

ago when it bought into the Allen B. Du- 

Mont Laboratories. MGM had been in 

radio for a long time before it decided to 

take on its own record firm. Twentieth 

Century-Pox made a number of moves before 

it decided to plunk for Eidophor theatre 

television in color. 

It takes a rash man to predict what the 

next moves will be and how fast they will 

come, but it is obvious that the present 

film leaders and the outsiders watching for 

new investments are busy. 

New theatre TV installations may pace 

the erection of new transmitters for home 

sets. For the theatres, new program material 

will be needed on a big scale after 

extended experimentation; for the transmitters 

a tremendous number of film programs 

will be required. 

It's disturbing for those fond of the 

"good old days," but it's stimulating for 

those who envisage a gold rush brought 

on by an electronics revolution. 

PM?Ks Lectures 

pHE course of lectures on advertising and 

exploitation sponsored by the Ass'n of 

Motion Picture Advertisers got off to a flying 

start with more than 100 men present 

and with Howard Dietz of MGM as the 

principal speaker. His personal anecdotes 

and shrewd comments made quite 

an impression. 

Representatives of the Fabian, 'Walter 

Reade, Lockwood & Gordon and other circuits 

attended with the full cooperation 

24 

.By JAMES M. JERAULD 

and encouragement of executives. 

It is this circuit interest that may develop 

the course into something more important 

than its sponsors dreamed. The 

idea was discussed and praised at the Theatre 

Owners of America convention in 

"Washington. 

There is a crying need for exploitationminded 

managers in theatres these days. 

Election Coverage 

JJCW 

to get people away from their radio 

and television sets into theatres election 

night is a problem to challenge the ingenuity 

of large and small-town exhibitors 

everywhere. 

Television sets in lobbies where patrons 

can view them before paying admissions are 

legal beyond question. Many theatres have 

them in foyers where patrons who are not 

viewing the screen entertaiimient watch 

them and the legality of this has not been 

challenged. 

Screen slides are, of course, standard 

procedure, and hundreds of managers have 

used their public address systems for years. 

In addition to the presidential race there 

are state and local contests stirring great 

interest. Thirty governors, 35 senators and 

435 representatives will be elected. 

It wiU be late at night before results will 

be certain in the presidential contest. A 

midnight show might prove a draw, if audiences 

know in advance they can hear the 

latest results. 

TV Fight Results 

^HE Marciano-Walcott TV fight shows in 

theatres equipped for television were a 

great encouragement to those operators who 

have been paying heavy overhead for intermittent 

attractions on the TV apparatus. 

Installations will be stimulated again. 

RKO had films of the fight on Broadway 

screens inside 24 hours, with a total 

101 New York houses showing the picture 

as an "A" attraction a few hours later, including 

a slow motion insert showing the 

knockout punch. 

At the weekend more than 1,000 prints 

were in circulation. It was a tremendous 

feat. 

Pioneer Dinner Heading 

For Reservations Record 

NEW YORK—Advance reservations for 

the Motion Picture Pioneers dinner in 

honor of N. J. Blumberg are approaching 

a record, reports Jack Cohn, president. 

They have come from Mexico and Canada 

as well as the United States. 

The dinner will be at the Hotel Astor 

November 25. George Jessel will be toastma-ster. 

No tickets will be sold at the 

door and Cohn has urged those intending 

to attend to send their reservations to 

Harry J. Takiff, secretary-treasurer, 729 

Seventh Ave., a.s rapidly as possible. 

John I. Crabtree 

Roy Disney in New York 

On 'Peter Pan' Drive 

NETW YORK—Plans for the release and| 

promotion of "Peter Pan," Walt Disney cartoon 

feature, were studied during the weekl 

after the arrival of Roy O. Disney, president! 

of the Disney company, and Card Walker,! 

advertising director. Disney discussed re-| 

lease plans with Robert Mochrie, RKO vicepresident 

in charge of domestic distribution.^ 

and Leo Samuels, Disney sales supervisor. 

On the promotion end there were a 

sStiesI 

of meetings in which the participants were! 

Irving Ludwig, Charles Levy, Hal Heisser.f 

Chester Feitel, Vincent Jefferds. Harold! 

Ridenour and Phil Kahl for Disney and S.I 

Barret McCormick, advertising director, and| 

Don P>rince, publicity director, for RKO. 

Disney reported that 14,000,000 Peter Pan^ 

books will be put on sale early in November, 

and that a figure of 3,350,000 has been setj 

by Radio Corp. of America and Simon &I 

Schuster for the first pressing of Peter Pan! 

records. Stores will feature Peter Pan| 

merchandise. 

11% Gain Over 1951 

CLEVELAND—Downtown first run business 

for August 1952 was approximately 11] 

per cent better than in either 1951 or 1950.1 

And the pictures that did good businessi 

downtown in August ar-e doing business inl 

suburban houses in September. All of which I 

is good boxoffice news. However, exhibitors) 

who are eyeing the lush years prior to 1950,| 

are stiU doubting Thomases. They can rightlyl 

show that downtown bu.siness today is 12| 

per cent under that of August 1949 and 8l 

per cent under that of August 1948. 

Iron Mistress Dates Set 

NEW YORK—"The Iron Mistress," Warner 

Bros. Technicolor picture, will be nationally 

trade-screened October 22 and nationally 

distributed November 22. 

SMPTE Gives Medal 

To John I. Crabtree 

WASHINGTON—John I. Crabtree, assistanti 

superintendent of the photographic chemistry 

department ofl 

Eastman Kodak, has! 

been awarded the! 

SMPTE ProgressI 

Medal. This medal isl 

given each year in rec-| 

ognition of outstanding, 

invention, research 

or development.! 

It will be presented atl 

the 72nd convention of! 

the Society of Motion! 

Picture and Television! 

Engineers at the Stat-I 

ler hotel, October 6-10. 

Crabtree, who has been with Eastman Ko-I 

dak since 1913, founded the photographic! 

chemistry department at Eastman that year! 

and has been in charge since 1929. He is afajJH' 

fellow of the Royal Institute of Chemistry,^ 

Royal Photographic Society, American Ass'n| 

for Advancement of Science and the Photographic 

Society of America. 

BOXOFTICE October 4, 1952

'Mion, 

Paramount Continues Your Box- Office 

uild-Up Witli Its Power-Cliarged Stoiy Of 

, 

The Big Cracltdown On Big-Time Crime! 

The bold, arrogant mobsters ... and their brazen women! The ^^^^P witnesses who 

wouldn't talk . . . the ones who didn't dare! . . . Now you see the story of how they got 

away with anything until they killed a cop. That wa.s "THE TURNING POINT" 

WILLIAM EDMOND ALEXIS 

HOLDEN O'BRIEN SMITH 

THE TURilN

SOMETHING DIFFERENT' IN KIDDY MATINEES 

One-Two-Three-Free Club 

Pays Off in St. Louis 

HANNIBAL, MO.—Something "different" 

in the way of children's entertainment is 

the one-two-three-free club of the Rialto 

Theatre here, owned and managed by 

Edward J. Rosecan, which he launched in 

July and that has gone over very big. This 

is indicated by the pictures snapped in 

front of his Rialto Theatre and the Mary 

Ann Sweet Shop that tied in with the club 

giving every boy and girl attending the 

opening matinee on Saturday afternoon, 

July 19, free one of its famous Frozen Gold 

Popsicles. 

The club rules prepared by Rosecan are 

very simple. All children attending three 

consecutive Saturday matinees at the 

Rialto Theatre are admitted free on the 

fourth Saturday. 

A membership card in the 1-2-3-free club 

may be obtained by any child attending a 

matinee at the theatre. Tlie membership card 

is punched for the fir£t time on the day that 

the card is obtained. As the boy or girl pays 

an admission on succeeding Saturdays the 

card is punched by the cashier. After three 

shows are attended the child is entitled to 

attend the theatre on the fourth Saturday as 

the guest of the management. 

Certain other rules have been set up for 

the membership of the club by Rosecan. 

These are: 

"I promise to obey my parents at all 

times. 

RESULTS OF A COURIER-POST ADVERTISED EVENT! 

These Poiceiful Little Advertisements 

Miry Ann SwKl Shop 

FREEI 

FREEI 

RIALTO 

Ymf,if,u,h„„, 

FREE FREE FREE 

MART ANK SWEETSHOP 

_ 

Frozen Gold Popsicte 

1-2-3 FKE CLUB 

Produced A Thrilling Response Like 

This Last Saturday Afternoon . . . 

Proving ThatAGood Product Plus Courier-Post 

Publicity Well Planned-Spells Business Success 

Buxiru b, llunt T«4 

Daily COURIER-POST 

*1 *2 •a -kFREE •! *2 -kZ *FREE 

This is to certify that 

is 

Johnny Jones 

a member in good standing of the 

Rialto Theatre 123 free club 

For Conseci'tive 

Weekly 

Attendance 

Hond^ry Prciident 

*1 *2 *3 *FREE *1 *2 *3 *FREE 

The one-two-three-free club membership 

card. The card is punched at each 

matinee. 

"I promise to stop, look and listen when 

crossing the street. 

"I promise to respect older people. 

"I promise never to destroy other peoples' 

property. 

"I promise when attending the Rialto to 

conduct myself as a lady or gentlemen 

should." 

The opening advertisements of the club 

campaign were placed by the Rialto Theatre 

and the Mary Ann Sweet Shop in the Courier- 

Post of Hannibal, Mo., and the results of those 

advertisements were so good the newspaper 

came through with a hangup six-column 

advertisement layout to tell all of the people 

of Hannibal and vicinity about the "Results 

of a Courier-Post Advertised Event." Of 

course, both the Rialto Theatre and the Mary 

Ann Sweet Shop received some wonderful 

advertising through this "bragging" on the 

part of the paper. 

The membership cards can be used for six 

different 1-2-3 free combinations. The name 

filled in at the time he or she 

of the child is 

first obtains the membership card. 

The plan is a modernization of the mealticket 

plan of our early restaurants. 

It is an arrangement that can be used 

effectively by most any theatre, including the 

neighborhood and suburban houses of the 

metropolitan areas. 

Eddie Rosecan is a veteran in the show 

business, but keeps up to the minute in his 

thinking and enterprise. He is very highly 

regarded by the people of Hannibal. 

At the bottom is a view of an eager 

crowd of children waiting to get into the 

Rialto Theatre for the first matinee of the 

one-two-three-free club. Free popsicles 

were given by the Mary Ann Sweet Shop. 

At the left is a reproduction of the page 

ad that appeared in the local newspaper. 

Ft. Knox Rates Movies 

Chief Entertainment 

FT. KNOX, KY.—The eight theatres in 

operation on this army tank center base offer 

definite proof that motion pictures remain 

the foremost entertainment medium—television 

or no television. 

Although TV antennas sprout from nearly 

every barracks recreation room, every offduty 

club and most houses and apartments 

here, soldiers, civilian workers and their 

families flock to the theatres each night, 

plunk down their quarters—standard army 

price—and attend a movie. 

In a recent article in the Louisville Courier 

Journal, Pfc. Charley Whaley of the post 

wrote that in the period from May 4 to May 

31, Ft. Knox paid out $6,837.51 in film 

rental. After expenses, the nonprofit theatres 

netted $1,951.20 for a central post fund. Eixpenses 

of the theatres include normal operational 

costs, plus pay to the soldiers for offduty 

work as ushers, assistant managers, 

glee." 

Fox Appoints 38 Managers 

For Managers Testimonial 

NEW YORK—Twentieth Century-Fox has 

named 38 captains for the branch managers 

testimonial running from September 28 

through December 27. They are: 

John Wilhelm, Albany; R. G. McClure. 

Atlanta: John Feloney, Boston: William 

Graham, Buffalo; James O. Mock, Charlotte: 

Arnold Monnette, Chicago; Jack J. Kaufman. 

Cincinnati; Frank J. Hunt, Cleveland; W.^S. 

projectionists, cashiers and ticket-takers. 

Whaley claims that if the same situation 

existed in a civilian community with a population 

equal to Knox's 45.000 to 50,000 persons 

"the movie men would be chuckling with pretelevision 

Miller, Dallas; Carl Larson, Denver; Dale E. 

Smith, Des Moines; Jay Frankel, Detroit: 

Robert C. Meyer, Indianapolis; Clifford T. 

Hardin, Jacksonville; Joseph C. Bondank, 

Kansas City; Reville Kniffin, Los Angeles; 

Leo R. Wintker, Memphis; George Edgerton, 

Milwaukee; Ben Lander, Minneapolis; Salvatore 

Popolizio, New Haven; Gerald S. Kennedy 

jr.. New Orleans: Alex Arnswalder, New York: 

Jack Whelihan, Oklahoma City; Regina 

Molseed, Omaha; Herman Herschhorn, Philadelphia; 

C. C. Kellenberg, Pittsburgh; Cai-1 

Handsaker. Portland; Joseph A. Feld, St. 

Louis; Carl F. Larsen, Salt Lake City; Paul 

A. Schmuck, San Francisco: James Brooks, 

Seattle; Ira Sichelman, Washington; Robert 

E. Comben. Calgary; Ai'thur Quintal, Montreal; 

Thomas Corbett, St. John: Harry Wiseman, 

Toronto; Allan W. Laubenstein, Vancouver, 

and Alfred Smith, Winnipeg. 

The 20th-Pox pictures to be released during 

the 13- week period are: "The Snows of 

Kilimanjaro," "My Wife's Best Friend," "Way 

of a Gautho," "Something for the Birds," 

"The Steel Trap," "The Thief of Venice," 

"Night Without Sleep," "Bloodhounds of 

Broadway," "Pony Soldier," "Top Man" and 

'The Stars and Stripes Forever." 

Eagle Signs Martita Hunt 

LONDON-Pioduecr S. P. Eagle has signed 

Martita Hunt for a role in "Melba." Technicolor 

film, m which Patrice Munsel will play 

Dame Nellie Melba, now being directed here 

by Lewis Milestone. 


Stories 

PRK-SOLI) 

By National 

Magazine ads 

to the more 

than 66,000,000 

readers of 14 

of the Nation's 

Leading 

Women's 

Publications. 

III 

Hid' 

\M)nl, ||,T 

f:illlil\ |i;i.( 

i;mii- li;ii k 

lU

In the Newsreels 

Movietone News, No. 79: Nixon to stoy; Ike says he 

IS vindicated; Governor Stevenson speaks on taxes 

and controls; King Farouk lost treasure; monkey 

and mice on rocket ride; volcano erupts out of sec; 

Greece Cross Rite at Asbury Pork. 

News of the Day, No. 209: Nixon okayed by Ike 

and GOP; Stevenson in Baltimore; new underseo 

volcano. Reds blasted from key Korean hill; mice 

and monkey ride a rocket for science; new heavyweight 

champion. 

Paramount News, No. 12: Nixon vindicated says 

Eisenhower, Truman greets India film celebrities; 

onimals aid experiment in outer space. 

Universal News, No. 599: Ike ond Adlai; space 

pioneers; Farouk palace; Morciano and Wolcott; 

rodeo, motorcycle hill climb. 

Warner Pothe News, No. 14: 2,000 miles per hour 

rocket ride; inside Forouk's fabulous palace; Wheeling, 

W. Va.; Ike and Nixon meet; Baltimore— Stevenson 

on taxes; Brooklyn Dodgers win pennant; San 

Froncisco fashion. 

• 

Fox Movietone News, No. 80: The Eisenhower story. 

News of the Doy, No. 210: The Eisenhower story. 

Paramount News, No. 13: The Eisenhower story. 

Universal News, No. 600; The "Ike" story. 

Worner Pothe News, No. 15: The Eisenhower story. 

• 

American Newsreel, No. 534: Atlontic City, N. Y. 

(initial installment of a series devoted to cities of 

America, all in the new Eastman color process); St. 

Louis couple wins free trip to Paris on TV quiz 

show; St. Louis motorcade; Haile Selassie signs 

Entree federation pact; Eisenhower interviewed; Joe 

Black, new hero of basketball; fighting in Korea. 

• 

Telenews Digest, No. 39B: West Virginia— Ike 

meets Nixon; animals trovel in outer space; Chaplin 

arrives in England; Eden meets Tito in Yugoslavia; 

NATO troops on maneuvers in Germany; treasures 

and trinkets in Farouk polaces. 

Telenews Digest, No. 40A: French troops drop behind 

Red lines; cattle roundup by helicopter; new 

diving bell tries for record; Eden visits Fig I in 

Vienna; Churchill ends vacation; John Cobb killed 

testing new jet boat; footbail—Michigan Stote beats 

Michigan, international sailing regatta. 

Four-Month Contest Set Up 

On 'Something for Birds' 

NEW YORK—Twentieth Century-Pox will 

put on a showmanship contest with prizes 

totaling $7,500 for "Something for the Birds," 

comedy starring Victor Mature, Patricia Neal 

and Edmund Gwenn. 

start this month and con- 

The contest will 

tinue through January 31. First prize will 

be a $1,000 bond, with a $500 bond for second 

and $250 bond for third. 

One hundred dollar bonds will go to the 

five next best entries, $75 for the following 

ten; $50 for the next 50 and $25 bonds for 

the next 80. 

A panel of four prominent advertising and 

publicity men will act as judges. 

Over 3,000 Theatres 

In Hospital Drive 

NEW YORK—More than 3,000 theatres 

had agreed to display cans for collections 

for the Will Rogers Memorial hospital late 

in the week, and it was predicted the movement 

would pass the three-quarter mark to 

the goal of 5,000 within a few days. 

More than 500 theatres agreed to go in on 

the plan at the Theatre Owners of America 

convention in Washington. 

It is figured that if each can is placed on 

a concession stand or other conspicuous place 

they will average up to $100 per year each. 

Rochester, N. Y., was the first city to report 

100 per cent enrollment, both the first 

runs and the subsequents having requested 

boxes. Louisville has secured 100 per cent 

of the first runs. 

Nearly 150 theatres in Baltimore and Columbus 

have joined. In Columbus there were 

49 and in Baltimore all the members of 

Allied Theatre Owners present at a meeting 

agreed to join. Baltimore circuits participating 

include Loew's, RKO, Warners, Durkee. 

Rome, Garman, Hick, Schwaber, Rappaport 

and Tunick. 

The Tenark Paramount theatres in Tennessee 

and Arkansas have added seven 

houses. 

Fox Midwest has added 15 houses. Fine 

Theatres, Evansville, Ind., have gone in with 

eight: 15 in Hartford are in, including the 

E. M. Lo€w houses. The Thalhimer Theatres, 

Richmond, and the Gamble Ohio houses are 

in. Morris Jacobson, Bridgeport, has joined 

with seven houses. 

Others recently added are: Ralph E. Snider 

circuit, Boston, 19 houses; Ellis circuit, Philadelphia, 

16; Pizor group, five; Lightman circuit, 

Memphis, 40; Alfred Starr houses. 50; 

Elmer Rhoden, Fox Midwest, 102; Rick Ricketson. 

Fox Rocky Mountain, 100. 

Still others are: Lazar Theatres, Buffalo. 

16; Kallet circuit, Oneida, N. Y., 28; Walter 

Reade Theatres holdings in New Jersey and 

Interstate Theatres, Boston, nine. 

United Paramount Theatres units are coming 

in rapidly. Lateit to enroll have been 

Interstate, Texas, 141 theatres; Intermountain 

(Utah-Idaho), 12 theatres; Northio (Ohio- 

Kentucky), nine; Florida State, 76; Buffalo 

area, six. 

Other enrollments are: Dipson Circuit, Buffalo, 

15; Schad Theatres, Reading, Pa.; Phil 

Smith and Graphic Circuits, New England; 

Greenberger-Lefkowitch Circuit, Cleveland, 

13. 

Theatre 

Construction, 

Openings, Sales and Leases 

CONSTRUCTION: 

Albia, lowo—The McCloin Theatre Co. will build 

a 300-car drive-in here for spring opening. 

Ashvil!e, N. C.—A 500-car drive-in is being built 

on U.S. 70 by Western North Carolina Theatres, Inc. 

It is named the Tunnel. 

Bartow, Fla.—M. Solomon of Fort Pierce is build 

ing a 250-car drive-in here. 

Camden, Ark.—Molco Theotres is building the 

700-car Starvue Drive-In here. 

Cape Girardeou, Mo.—Howard Bates and Carl 

Mi lie are reported to be planning an oddttional 

drive-in between here and Jockson, Mo. 

Carrollton, Mo.—Construction is to start soon on 

a 300-car drive-in here by Star Theatres, Inc. It 

to be opened about May 1 , 1 953. 

Charlotte Harbor, Fla.—A 300-car drive-in is being 

built here by Si Rubens, Earnest Mitts and Herman 

Cluckmon. 

Denton, Tex.—Jerry Stout is building a 500-car 

drive-in here, with seating for 200, for October 1 

opening. 

Escanabo, Mich.—Construction has begun on 

500-car dnve-in here, by Rex Coulter of Gladstone 

Fort Pierce, Fla.— Dr. C. C. Benton, president of 

the Lincoln Investment Co. will construct a 400-car 

drive-in for Negroes here. 

Jackson, Minn.—Dean Nash and John Waters are 

building a dnve-in here. 

Leoti, Kos.—The Marion Bonner Drive-ln here 

may be opened this fall. 

Memphis, Mo.—C. W. Locke hos started building 

o 300-car drive-m to be named the Airway. 

Milan, Tenn.—Rockwood Amusements Co. is building 

a 350-car drive-in here, to be opened about 

October 10. 

Noshville, Ark.—Cecil Callahan plans a drive 

to be built a half mile north, to be completed by 

spring. 

Plainville, Kos.—Mr. and Mrs. George Moore are 

to build a 300-car drive-in here. 

Stuttgort, Ark.—The Starvue, a 400-car drive-in, 

IS to be opened this season. 

Tampo, Fô.—Jim Poindexter is having a drive 

built here. 

Washington, Mo.—A 400-car drive-in is being 

planned for this town by Commonwealth Theotres 

and L, H, Williams of Williams Theatres. 

Waynesville, Mo.—Mr. ond Mrs. David Forbes plan 

o dnve-in a half mile east on U.S. 66 and U.S. 17 

West Point, Neb.— Phil Lonnon is building a 300- 

car drive-in here, to be nomed through a contest. 

OPENINGS: 

Cassvi!le, Mo.—The Green Hills Drive-ln has been 

opened here by Mr. and Mrs. Glen Hall. •* 

Fairfield, Iowa—The 300-car Fairfield Drive-ln 

being built by Theatre Enterprises of Des Moines 

was set for early October opening. 

Inverness^ Flo.—The K&W Drive-ln, owned and 

operated by A. King and J. D. Wagner, opened 

recently. 

Ironwood, Mich.—The Ironwood Amusement Corp. 

recently opened o drive-in on U.S. 2. 

McLean, Tex.—The Derby Drive-ln was opened 

here recently. 

Monticcllo, Flo.—A. G. Gaskin plans on October 

opening for a new dnve-in here. 

Pensocolo, Flo.—M. H. McCoy plans a mid-October 

opening for a 500-car drive-in here. 

Sporto, Tenn.—The Oldham Theatre, destroyed by 

fire in June, has been rebuilt and reopened. 

SALES AND LEASES: 

Girard, III.—Ted Lay of Girord has taken over the 

ownership and management of the 400-seat Girord 

Theatre from Poul Horn of Jerseyville, III. 

Washington, Mo.—Commonweolth Theatres has 

purchased the Calvin Theatre building from J. L. 

Calvm. 

Jackson, Miss.—T. G. Solomon has purchased the 

5ky-Vu Drive- In from Richard Parker. 

Marshall, III.—Homer A. Newman hos sold his interest 

in the 500-seat Strand Theatre to his partners. 

Pascagoulo, Miss.—The Dale Drive-ln has been 

purchased by W. M. Butterfield of Ruston, La. 

DISCUSS VARIETY'S PLANS—John J. Chisholm, international press guy; Jack 

Beresin, international chief barker; William J. German, chief barker of Tent 35, 

and John Fulton, chief barker of Tent 21, Atlanta, at a luncheon in the Hotel Astor. 

New York, called for a discussion of future activities and how to get publicity for them. 

Federal Trade Commission 

Moves Against Eastman 

WASHINGTON—Tlie Federal Trade Commis.sion 

ha.s filed a complaint charging that 

Eastman Kodak Co. uses unfair methods of 

competition because certain agreements 

"hinder competition and create a monopoly 

in the sale of amateur pholographic products." 

The company has 20 days to an.swer. The 

first hearing is scheduled for November 17. 

28 BOXOFTICE October 4, 1952 

lOXOFTi

\k 

! 

't,i 

"lye would pay a premium for these 50,000 A/r Shipments 

yef we actually saved thousands of dollars!" 

Robert S. Woolf, Mgr., Teletramcription Dept., Dumont Television Network 

Mbat 

•I 

"When we ship TV film, we're interested 

in service. We can't afford to 

take any other attitude. We've bought 

program time all over the countr)', and 

those programs miiU be filled. 

"We at Dumont use Air Express. It's 

the fastest. It has all-point coverage. 

Above all, it is DEPENDABLE. 

"As to cost— Air Express costs 

Dumont less than other air sers'ices 

would, by thousands of dollars per year 

For instance, on our regular shipments 

to Detroit, other services cost 37% to 

3.379r more than Air Express. And we 

cant duplicate the service at any price! 

"The Air Express people have carried 

upwards of 50,000 shipments for 

Dumont in the last four years. Their 

ability to trace shipments — especially 

when being shuttled between stations 

— is almost uncanny ! It has helped us 

out in many an emergency. 

"It pays to specify Air Express — in 

more ways than one!" 

GETS THERE FIRST 

Division of Rjiluay Express Agency 

1952 — our 25lh year of service 

Tie 

BOXOFHCE October 4. 1953 29

BOXOFFICE 

BAROMETEI^ 

This chart records the performance of current attractions in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs 

are reported, ratings are added and averages revised. Computation is in terms of percentage in 

relation to normal grosses as determined by the theatre managers. With 100 per cent as 

"normal," the figures show the gross rating above or below that mark. 

^m

SELL your SHOWS 

with 

IGPECOi;>VPgCK SUSAN HAYWUgQ AVAGARUNh 

POSTING PAPER 

24 SHEET 

// Turner i 

DISPLAYAWAY 

t 

SERVICC

ôUcfcvcod ^cfi

. 

. . you'll 

. . Alexander 

. . New 

. . top 

Desassociation 

with Sol Lesser. This one, too, 

lacked players and meKaphonlst as the month 

bCRnn 

REPUBLIC 

Sole projected starter at this valley lot 

early In the month was "Two Women of 

Destiny." an upper-bracket historical western 

laid in the southwest In the Civil War 

era. To be produced and directed by Joseph 

Kane, the entry was without a cast at this 

writliiK 

CENTURY-FOX 

20th 

Marilyn Monroe and Jane Russell are the 

eye-filling cast toppers of "Gentlemen Prefer 

Blondes." film version of the Broadway stage 

hit by Anita Loos, which will be produced in 

Technicolor by Sol C. Siegel. The tunefilm Is 

to be directed by Howard Hawks. Also due 

to be launched is "Nearer My God, to Thee," 

a story of the Titanic disaster of 1912, with 

Clifton Webb, Barbara Stanwyck and Thelma 

Ritter as the hcadliners, Charles Brackett 

producing and Jean Negulesco at the megaphone. 

Uncast and without a director early 

in the period was "The Desert Rats," a 

Robert L. Jacks production glorifying the 

British troops which defeated Nazi Field 

Marshal Rommel at Tobruk in North Africa 

during World War II. And, for release 

through this company, Edward L. Alperson 

began shooting "Invaders From Mars," a 

.science-fiction opus, with William Cameron 

Menzies directing. Leif Erickson and Helena 

Carter are featured. 

UNITED ARTISTS 

A swashbuckler with a Caribbean locale. 

"Swords Against the Mast," got under way in 

September's closing days as an Edward 

Small production for distribution by this 

company. Starring John Payne. Donna Reed 

and Gerald Mohr, the pirate drama is being 

directed by Sidney Salkow. 

UNIVERSAL-INTERNATIONAL 

"Vermilion O'Toole," a Technicolor westcm 

co-starring Ann Sheridan and Sterling 

Hayden, and "Night Flowers." a drama about 

tough teenage girls in Brooklyn, are the two 

entries on the October agenda at this film 

foundry. "O'Toole" is a Ross Hunter production, 

which Douglas Sirk will direct; 

"Night Flowers" will be produced by Albert 

J. Cohen and megged by Jack Arnold, with 

a cast including Patricia Hardy, Joyce Holden 

and Harvey Lembeck. 

WARNER BROS. 

In addition to serving as co-producer with 

Robert Fellows on "Plunder in the Sun," 

which goes into work on location in Yucatan 

this month for Warner release, John Wayne 

also will be the topliner in "Alma Mater," 

the story of a college football coach, which 

is slated to begin camera work at the Burbank 

studio. The producer is Melville Shavelson, 

and Michael Curtiz has been assigned the 

directional reins. "Plunder," co-starring 

Glenn Ford and Patricia Medina, is an action 

drama which John Farrow will meg. 

In biographical vein are "The Story of Eddie 

Cantor" and "The Grace Moore Story." The 

former, being supervised by Sidney Skolsky, 

will have Keefe Brasselle essaying the role 

of the famed stage-screen-radio-TV comedian, 

with Lewis Seller directing, while 

Kathryn Grayson w'ill title-role the latter, 

tracing the career of the late, great soprano 

from her childhood in Tennessee to success in 

night clubs, musical comedy and the Metropolitan 

Opera. Gordon Douglas will direct 

the Henry Blankc production. Already In 

work as the month began was "Cattle Town," 

a sagebrusher starring Dennis Morgan, which 

is being produced by Bryan Foy and directed 

by Noel Smith. 

MGM Adds Two Features 

To Schedule for 1953 

Two new subjects have been added to 

MGM's 1953 production docket. Handed to 

Arthur Freed to produce was a new version 

of "The Girl of the Golden West," based on 

the David Bela.sco play, while Sam ZImballst 

drew the production reins on "Valley of the 

Kings," a romantic adventure story which will 

be filmed on location In Egypt next spring. 

^Cîl

. 

LETTERS 

Big Boost for an Industry Booster 

To BOXOFFICE: 

We have just finished a personal appearance 

of Smiley Burnette in our circuit. A 

lot of exhibitors have played this wonderful 

entertainer before and they know wherefore 

I speak. But, I think that exhibitors who 

have not played him should know about this 

fabulous fellow. 

Smiley has conducted a one-man Movietime 

tour for several years. Wherever he 

has gone, he has pleased thousands with his 

antics, songs and comedy. While it is true 

that Smiley benefits from these tours financially, 

he is deserving, because there was 

never a harder worker in the business. He 

not only pleases the crowds, but talks sensibly 

about our industry, and I would like to 

say that it is high time that this rotund 

individual is given a pat on the back for 

the goodwill and missionary work he has been 

carrying on for the industry. He is truly the 

king of western comics, with an inexhaustible 

repertoire of entertainment. Smiley is able 

to meet anyone on even ground, and they all 

love him. Smiley's latest gimmick is his 

picture party deal and as he himself so 

aptly puts it, the only thing he can be 

accused of is taking advantage of people's 

vanity. I disagree with that statement to 

this extent, when it comes to taking advantage 

of anything, he is a piker compared 

to some of the gimmicks that confront the 

masses of today. 

Smiley makes it very plain that he is looking 

for boys' and girls' pictures with him to 

help publicize the sale of his children's records. 

For this privilege some lucky boy or 

girl will win a palomino, with saddle and 

bridle, absolutely free, every six weeks. There 

is no obligation to buy a picture. Further, 

Smiley informs me that he is looking for 

a boy to play the part of his little brother. 

Tadpole, in some of his pictures. (This could 

mean another star is born for the future.) 

So, if this is taking advantage of people's 

vanity, then bless this lovable clown. I have 

seen it work and kids from 6 to 66 all want 

their picture taken with Smiley. 

We had him on radio interviews, plugging 

his appearance, and even on a strictly women's 

program he was truly at home, giving 

out with his personal recipe of how to bake 

a sugar-cured ham. In other words, he fits 

into any phase of the entertainment field. 

Having seen him in action, both on and off 

the stage and screen, I know it works. 

In closing, all I have to say to my fellow 

exhibitors is that, if you haven't played 

Smiley Burnette in your theatres, you have 

missed a great part of show business. 

PRANK PLUMLEE 

Edwards and Plumlee Theatres, 

Farmington, Mo. 

Technicolor Has 50c Dividend 

NEW YORK—Directors of Technicolor, Inc., 

have declared a dividend of 50 cents a share, 

payable October 20 to stockholders of record 

October 6, according to Dr. Herbert T. Kalmus, 

president and general manager. This will be 

the third 50-cent dividend by Technicolor in 

1952. 

3 Texas Drive-ins 

STATEMENT OF THE OWNERSHIP, MANAGEMENT, 

CIRCULATION, ETC., REQUIRED BY THE ACTS 

OF CONGRESS OF AUGUST 24, 1912, MARCH 

3, 1933, and JULY 2, 1946. 

Of BOXOFFICE, pubhshecj weekly ot Kansos City, 

Mo., for October 4, 1952. 

State of Missouri, 

County of Jackson, ss. 

Before me, a Notary Public in and for the Stote 

end County aforesaid, personally appeared Morris 

Schlozman, who, having been duly sworn according 

to law, deposes and soys that he is the Business 

Manager of the BOXOFFICE Magazine and that the 

following is, to the best of his knowledge and belief, 

a irue statement of the ownership, management 

{and if a daily paper, the circulation), etc., of the 

aforesaid publication for the date shown in the 

obove caption, required by the Act of August 24, 

1912, as emended by the Act of March 3, 1933, and 

July 2, 1946 (section 537, Postol Laws and Regulations), 

printed on the reverse of this form, to wit: 

That the names and addresses of the publisher, 

1 

editor-in-chief, editor, managing editor, and business 

manager are Publisher and Editor-in-Chief, 

Ben Shlyen, Kansas City, Mo.; Editor, James Jerauld, 

New York, N. Y.; Manoging Editor, Jesse Shlyen, 

Kansas City, Mo.; Business Manager, Morris Schlozman, 

Kansas City, Mo. 

2. That the owner is: {If owned by a corporation, 

its name and address must be stated and also immediately 

thereunder the names and addresses of 

stockholders owning or holding one per cent or 

more of total amount of stock. If not owned by o 

corporation, the names and oddresses of the individual 

owners must be given. If owned by a firm, 

company, or other unincorporated concern, its name 

and address, os well as those of each individual 

member, must be given). 

Ben Shlyen, Kansas City, Mo. 

Clara Shlyen, Kansas City, Mo. 

3. That the known bondholders, mortgogees, and 

other securities holders owning or holding 1 per cent 

or more of total amount of bonds, mortgoges, or 

other securities are: (If there ore none, so state.) 

There ore none. 

4. That the two paragraphs next above, giving 

the nomes of the owners, stockholders, and security 

holders, if any, contain not only the list of stockholders 

and security holders, as they appear upon 

the books of the company but also, in cases where 

the stockholders or security holder oppears uoon 

the books of the company as trustee or in any other 

fiduciary' relation, tne name of the person or 

corporation for whom such trustee is acting, is 

given; also that the said two paragraphs contain 

statements errbracing affiant's full knowledge end 

belief as to the circumstances and condition under 

which stockholders and security holders who do not 

appear upon the books of the company as trustees, 

ho!d stock and securities in a capacity other than 

that of a bono fide owner; and this offiont has no 

reason to believe that any other person, association, 

or corporation has an interest direct or indirect 

in the said stock, bonds, or other securities 

than as so stated by him. 

5. That the average number of copies of each 

issue of this publication sold or distributed, through 

the mails or otherwise, to be paid subscribers, during 

the 12 months preceding the date shown above was 

23,282. 

MORRIS SCHLOZMAN, Business Manager. 

Sworn to and subscribed before me this 30th day 

** 

of September, 1952. 

WILBUR R. NORDBERG, Notary Public, 

'My commission expires Sept. 30, 1952.) 

iiniiTtfmffl 

GROSSES INDICATE 4-YEAR PAY- 

OUT! $100,000 CASH, BALANCE 

$350,000 10 YEARS. 

WIRE 

WRITE 

PHONE 

The Pix 

For You 

In *52' 

TOtUe. cwne &% ^t/jcne 

4^fSi. 

SOUTHLAND THEATRE BROKERS 

408 S. HARWOOD • DALLAS, TEXAS • RA-8922 

MmtOfUm: 

HALLMAKK ILDC., WILMINGTON. OHIO 

MVIILT MILU • CHICAGO • CLIVIIANB . TOIONTO 

MIXICO CITY • AUCKLAHO • ITONIT • IINSArOIl 

HONGKONG • CAICUTTA • KAHACHI • CXIlO • ATHINJ 

>OMI • MtlS • lONOON • AMITIIDAM • ITOCKHOIM 

34 BOXOFFICE :• October 4, 1962

6 

CHESTER FRIEDMAN 

EDITOR 

OXOfflW 

HUGH E. FRAZE 

Associate Editor 

SECTION 

PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN 

Army A-Boards Augment 

Promotion for 'Mine 

Loew Theatres managers made capital of 

the music angles in exploiting "Because 

You're Mine" in key run situations. Disk 

Jockeys and music store owners proved especially 

cooperative because of the popularity 

of the film's star. Mario Lanza. 

In Richmond. "Va., George Peters, manager 

of Loew's. had his entire staff working on 

the campaign. Top radio stars on all radio 

stations were supplied with albums of the 

song hits featured In the picture and gave 

the music score and playdates a boost at every 

opportunity. Most of the stations used contests 

to gain listener interest and awarded 

theatre tickets to winners. 

Peters' newspaper ad campaign was 

launched with a series of six two-column 

teaser ads with block letters reading, "Lanza 

Sings Again." One letter was added each day 

to keep subscribers guessing. Drama critics 

of both paper.s used photo layouts in the Sunday 

sections plugging Lanza's previous starring 

roles and his part in "Because You're 

Mine." 

Market.^ tied in with the Quality Baers 

product, downtown music and department 

stores featured window displays of music and 

picture tie-ins, drug stores promoted the Jergens 

products with still montages, and 

jewelry stores made a color blowup of Lanza 

wearing a large diamond as the center of 

their window displays. 

Thf Richmond Opera group made availabU' 

its subscriber list for a special mailing with 

a personal message from Peters. Private and 

public school music teachers were contacted 

on the phone to call their attention to the 

picture. 

Eddie Weaver, theatre organist, invited 

youthful vocalists to participate in a Youth 

Parade contest on WRNL. After an elimination 

had been conducted for three successive 

Saturdays on his program. Weaver introduced 

the winner at each performance on opening 

day. The winner received a savings bond and 

the contest was additionally publicized 

through the city recreation and welfare department. 

Posters were placed on every jukebox in 

town advertising the theatre booking, 150 

window cards were distributed and Sunbeam 

Bread distributors displayed 11x14 cards advertising 

the picture. 

The local army recruiting office made 100 

A-boards available for one-sheet posters, two 

leading department stores distributed photos 

of the star with theatre imprint on the back, 

and table lent cards and napkin imprints 

Typical ol the coopercition extended by 

music dealers in the promotion oi 

"Because You're Mine," the G. Shirmer 

Co. in New York devotes a lull window 

to records and sheet music on the 

opening at Radio City Music Hall. 

helped to advertise the attraction in hotels 

and dining rooms a week prior to opening. 

Lester Pollock, manager of Loew's in 

Rochester. N. Y., used a similar campaign ano 

mailed 5,000 fan photos of Lanza to music 

and opera devotees. Plastic stick-ons were 

(Continued on next page> 

SiSisiiS!®:^:-.^^ 

em andWcanaaemen '9 I 

Having attended premieres of motion pictures and world 

championship boxing bouts, we have come to the conclusion that 

audiences who attend these events have no more in common than 

the political aims of Russia and the United States. 

Both audiences betray the excitement of the moment. There 

all similarity ends. The theatre audience is usually well-behaved, 

dignified, composed. The fight crowd is composed of belligerent, 

noisy, bloodthirsty individuals and groups. 

In the theatre, people find their way to seats in orderly 

fashion. At the sports arena, it's every man for himself, and if 

the fan arrives to find his seat already occupied, he takes his 

choice of bickering with an unsympathetic usher or subjecting 

himself to trial by combat to regain his space. In either event, 

he must be prepared to lose, for usually the usurper has too many 

friends handy should the seat-holder have the temerity to engage 

in physical violence—or the usher is conveniently busy in another 

section, having been well paid in advance for his discretion. 

The exhibitors who showed the television pickup of the 

Walcott-Marciano fight last week already know some of the 

peculiar vagaries of this sporting element. The New York houses 

pegged a S3.60 general admission charge on the public. For the 

money, the ticket buyers got the privilege of fighting a milling 

mob and a cordon of police just to get inside the theatre. ."More 

than a few gate-crashers outwitted the ushers and the gendarmes. 

Closed-circuit television in theatres could become an important 

adjunct of theatre business before long. The pattern of 

behavior must be shaped and sports fans should be educated by 

the pioneer theatremen who have large-screen television. This 

potential audience must learn at the beginning to respect the rights 

of others and the management before the theatre develops a roughhouse 

atmosphere. 

Larger and well-trained details of ushers can help in this 

development. A standard policy of selling reserved seats will also 

help—and certainly for S3.60, the patron deserves the guarantee of 

being seated. 

The promoters of all big sporting events issue large pasteboard 

tickets to customers. What better advertising for this new 

media of entertainment than a few thousand people waving their 

tickets before friends when a big event comes along? .\nd many 

sports fans make a hobby of saving seat-stubs from these events 

as treasured mementos. 

Can it be that the sports promoters are better showmen than 

theatre managers? 

— Chester Friedman 

^;^SS5SS:::S:Wgi:Sg;:S^?S*:SSiS^^^ 

BOXOFFICE Showmiandiser October 4, 1952 — 227 — 

::::': 

ss:;^îSS^K!? 

35

i 

jiA 

, 

'Hellgate' Premiere Ad Campaign 

Features Novel Title Treatment 

TSm^ttatvm 

/>"..t 

ffsamr 

tmerici's Devil's Island Prison! 

- - 

PARAMOUNT IRIS LOYOLA 

\HsujmE 

\ tmtrica's Devil's Island Prison' 

Ballroom Contest Is 

Bridgeport Booster 

For 'Merry Widow' 

A "Merry Widow" waltz contest staged In 

conjunction with the local Ritz ballroom, 

Bridgeport, Conn., helped "The Merry Widow" 

for Harry Rose, manager of the Majestic 

Theatre there. 

The ballroom operators publicized the contest 

in newspaper ads on four successive days. 

Lana Turner trophies were awarded the 

winning team. The orchestra featured "The 

Merry Widow" waltz, and the picture and 

theatre playdates received numerous men 

tions over the public address system. The 

local press ran advance stories with mention 

of the film and playdates. 

Rose contacted a local beauty, former holder 

of the title Miss Connecticut, and arranged 

for her to appear on the stage just prior to 

"The Merry Widow" waltz trailer for a week 

prior to opening. She wore a gown supplied 

by a dress shop, and announcements over the 

house public address system informed the. 

audience that the gown was inspired by one 

worn in "The Merry Widow." The cooperating 

store also used a window display. 

1 -^rat^ 

A novel treatment of title featured a 

series of ads credited with rolling up a 

major share of the holdover business 

done by the world premiere run of "Hellgate" 

in the Paramount, Iris and Loyola 

theatres in Los Angeles. The layouts were 

prepared by Jerry Zigmond, Paramount 

Theatres district manager; Mort Goodman, 

his advertising director, and Marty 

Weiser, Lippert Pictures director of advertising 

and publicity. The series began 

with three teasers a week before opening 

used in the six Los Angeles and 

Dave Kane Promotes 

Safely Campaign 

Dave Kane, manager of the U. S. Theatre 

in Hoboken, N. J., tied in with local merchants, 

the Wonder Bread Co. and the city 

of Hoboken in running a public safety campaign 

simultaneously with the appearance 

of Clarabell on the stage October 4. Merchants 

sold tickets and the bread company 

distributed Howdy Doody albums, both two 

weeks in advance. A 50-piece band from 

Grace church played in front of the theatre 

before the show and inside during intermi.ssion. 

Thousands of children were to take part 

in a street parade, with police and fire department 

escorts to the city hall, where they 

were greeted by the mayor. A police lieutenant 

will speak on safety and all children 

will be presented with safety buttons. As a 

further incentive to draw business, merchants 

furnished prizes and gave free tickets 

to persons purchasing a certain amount 

of merchandise. 

A local photographer took motion pictures 

of the parade free, which were to be shown 

36 

Hollywood dailies and built up to a 

3-column, 13 '--inch ad on opening day 

with a 2-column followup. 

The Lippert advertising department is 

making the campaign available nationally 

in mat form. The ads are designed 

for playdates where "Hellgate" plays 

single feature as well as with "The 

Jungle," as was done in the Los Angeles 

situations. Besides the title treatment, 

note the use of the punch line, 

"America's Devil's Island Pi'ison!" in the 

above reproductions. 

at the theatre the week following the drive. 

Kane, who also booked the Clarabell act 

for the Rivoli in Rutherford, and the Castle, 

Irvington, N. J., claims that merchants and 

civic leaders are as cooperative with theatres 

today as they ever were, if the exhibitors 

"are really on their toes." 

Army A-Boards Augment 

Promotion for 'Mine' 

(Continued from preceding page) 

supplied to more than 100 stores merchandising 

music and records, and the leading radio 

station sponsored a contest offering record 

albums and theatre tickets to listeners identifying 

Lanza tunes on a ten-day deal. 

In Syracuse, N. Y., Sam Gilman. manager 

of the State, capitalized on the nationality 

of, Lanza by going after American-Italian 

descendants with direct mail and window 

cards. 

The local Symphony society circularized 

subscribers with announcements of the State 

playdates, restaurants approved the use of 

place mats bearing picture and tlieatre advertising, 

retail record shops tied in on a lucky 

herald promotion which got 10,000 heralds 

to the public. 

— 228— 

Clocks in Business Area Are 

Set for 'High Noon' 

Downtown merchants tied up with Ray La 

Bounty, manager of the Arcade Theatre, 

Cambridge, Md., as a special stunt for "High 

Noon." The hands of all store clocks were set 

at 12 and teaser cards played up the title and 

theatre dates. 

Local disk jockeys aided by plugging the 

theme song of the picture while a contest on 

one station gave listeners an opportunity to 

win free theatre tickets. 

La Bounty also arranged a number of colorful 

window displays in the main shopping 

section. 

25 Named Jim Go in Free 

At Opening of 'McLain' 

When "Big Jim McLain" opened at the Newi 

York Paramount, Manager Bob Shapiro ad-l 

vertised that the fii-st 25 persons named Jim!- 

would receive free admission. On opening' i 

day, several hundred men lined up to take ' 

advantage of the offer. 

Hairy MacDonald, manager of the Warner ' 

Theatre in Milwaukee, had Nancy Olson in 

for appearances at the opening of '"Big Jim 

McLain. MacDonald invited camera hobbyist.-- 

to take pictures of Miss Olson in the theatn 

lobby, and an estimated 500 fans stormed tht 

theatre to photograph the star. 

British Manager Milks 

Dairy Co. for Ballyhoo 

A perambulating ballyhoo was promoted by 

R. C. Cockburn, manager of the Odeon 

Cinema, Skipton, England, to exploit "Close 

to My Heart." The manager tied in with a 

local dairy and obtained permLssion to place 

a huge sign on both sides of a milk tanker. 

Copy read, "Swelling with pride on my way, 

to the Odeon to see, etc." 

The vehicle made daily trips to outlying 

districts and toured the rural area, proving 

to be an Inexpensive yet effective adverti.s- 

Ing 

medium. 

BOXOFnCE Showmandisor : 

: October 4, lOM 

(ff 

-"Wmjs 

•tin.

, 

on 

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test ste; i 

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Church Relationship 

Wins Valuable Co-Op 

For 'My Son John' 

Tht> importance of Kood relationship witli 

hurches is underscored in a I'eport from 

ilmer DeWltt. manager of the Strand Theitre 

in Defiance. Ohio, who had the full support 

of all local Catholic churches In promotng 

"My Son John." 

DeWitt has worked clcsely with the Cath- 

)lic Icadei-s duriiiR the live years he has beeti 

n Defiance and has had their cooperation on 

jlctures with a relipious theme many tiines in 

he past. "My Son John" gave him his first 

jpportunity to benefit from this cooperation 

m a film with a nonreligious theme, and he 

•sports exceptional success at the boxoffice. 

The priests at all three local churches made 

jersonal announceinents at Sunday mass, urgng 

worshippers to see "My Son John." Cir- 

:ulai's containing a message from Father Peyon 

were distributed at the conclusion of mass 

m Sunday before opening. 

Students at each of the Catholic schools 

vera e.xcused from classes for a half-day and 

narched to the theatre en masse to attend 

I 

special matinee showing of the picture. 

As his first step in gaining the assistance 

)f the clergymen, a screening of the picture 

*'as held for priests, sisters, the Defiance 

novie council and other influential persons 

Jiree weeks before the regular booking. 

?lll-Family Program 

William Horner, tnanager of the Odeon 

rheatre. Brampton. Ont.. Canada, distributed 

pecial heralds to proinote ati all-family show. 

Dn the cover he used teaser copy: "Father, 

mother, sister, brother—all are coming to 

;ee, etc." Inside the circular was an at- 

Tactive layout advertising the big three-for- 

»ne show featuring 'The Lion and the 

Sorse," five color cartoons, and free popcorn 

or the kids. 

»' jv\^X\^^! ' 

""•' *~"r*',':r> 

Mark Ailing, manager of the Golden Gate 

Theatre, San Francisco, got plenty of attention 

for "Big lim McLain" with this street 

stunt. Gals in hula costumes shook up interest. 

Free Space on 'Team' 

Totals 1800 Lines 

Jim McDonough. manager of the Tivoli 

Theatre. Hamilton. Ont.. tied in with the real 

estate board and the Hamilton Spectator on 

a co-op newspaper tieup which produced 

1.800 lines of free space for "The Winnini^; 

Team." The ads were plastered with larg>> 

illustrations of Doris Day. the picture title, 

and theatre dates. 

A large banner was placed across the main 

entrance of the Hamilton Civic stadium announcing 

the theatre playdates. This w'as 

seen by more the 17.000 per-sons who attended 

various sporting events a week prior to opening. 

Window tieups with sporting goods stores 

gave further impetus to the campaign. 

Sidewalk Stencil Is 

Underfoot Promotion 

Of 'Paula' Campaign 

Sidewalk.-, were clialked lii Nev. liaven. 

Conn., to herald the enKagement of "Paula" 

at the College Theatre there. Ushers dtapalched 

by ManaKer Sid Kleper wrote teaser 

comments on all downtown cros.swallu. 

Kleper made deals with muflc .stores to 

plug the theme song, "Paula." Additional 

window displays were set with women's .shops, 

Jewelry stores, luggage, furniture and hou.seware 

dealers. "Paula" roses were promoted 

from a florist for presentation to the first 

50 women who attended opening day. 

Park benches were sniped with sigas reading. 

"Reserved for 'Paula.' " For .street ballyhoo, 

five smartly dre."-.sed girls, each holding 

a card bearing one letter of the film title, 

appeared on the downtown streets and at 

busy intersections, lined up to exhibit the 

title of the picture. 

Two thousand special heralds were distributed, 

and Kleper displayed posters at the 

Red Cro.ss headquarters, local hospitals, and 

two leading hotels. 

The local pre.ss publicized the fact that the 

first 25 girls presenting proof that their first 

name is "Paula" would be admitted as guests 

of the management on opening day. 

Bus-Stop Signs Direct 

Attention to 'Quiet' 

A sidewalk sign re.sembling a bus-stop signal 

was used at principal bus stops to promote 

"The Quiet Man" at the Savoy Cinema In 

Sales. Manche.ster. England. Manager J. W. 

Turner of the Savoy had theatre copy lettered 

on (he signs. One located in front of the 

theatre bore the message. "Stop here for 

laughter, etc." 

The Irish Tourist Ass'n of Dublin supplied 

the theatre with a large selection of beautiful 

color photos of Eire which Turner displayed 

in the lobby with suitable tie-in copy. 

Tiu-ner planted a scene cut in the Sale 

Pioneer, and had 1.000 throwaways distributed 

by members of the theatre staff. Six local 

shop windows were promoted to exploit the 

picture. 

College Girls Are Models 

In Fall Fashion Show 

Pearl Bryant, manager of the Federal 

Theatre. Federalsburg. Md.. tied up with two 

local shops for a fall fashion show which was 

pre.sented on stage as a one-day business 

booster. A women's and men's clothing store 

used large newspaper ads to stimulate interest. 

They also provided door prizes and obtained 

the services of students from the local college 

to model the new styles. In addition, each 

circularized a private mailing list with announcement.s 

of date of the show. 

» 

iit 

lips 

^jrea,^ 

|ecO« 

jjfi' 

Oc#'' 

Mais of five ads have been forwarded to the 60 or so theatres of the Commonwealth circuit 

in Missouri, Arkansas, Kansas, Iowa and Nebraska for use in a fall New Movie Season 

newspaper season campaign, arranged annually by the circuit whose home office is in 

Kansas City. M. B. Smith, editor of the Commonwealth house organ, the Messenger, arranged 

the five ads, three of which are reproduced above. The one at left is 4 columns, 

10 inches, and the other t\vo are two-column layouts. 

iOXOFFICE Showmandiser : 

: October 4. 1952 229 — 

Rents House for Kid Show 

Carl Wood, manager of the Maumee lOhio) 

Theatre, rented the hou.se to a local lumber 

company for a back-to-school kiddy show. 

Every youngster in town was invited through 

newspaper ads and heralds to attend the 

show as a guest of the lumber firm. The 

theatre received full reimbursement from the 

sponsor. 

37

— 

Campaign by Drive-Ins 

Results in Holdover 

For Circus Film 

Fred Lentz, advertising and publicity director 

for the Carl H. Schwyn Theatres, reports 

that a full-week engagement of 'The 

Greatest Show on Earth" was necessary at 

the Fort Wayne and East 30 drive-in theatres, 

Fort Wayne, Ind., resulting from a strong 

campaign put on by both local managers. Tlie 

campaign was prepared and executed by W. S. 

Eckard, manager of the Fort Wayne, and 

C. H. Henley, manager of the East 30. 

Concession stands at both theatres were 

dressed up to create a circus atmosphere a 

week prior to opening, and teaser trailers and 

teaser display ads were brought into use at 

the same time. 

Twenty-five-foot banners were placsd over 

the entrance to the theatres and aluminum 

twirlers were suspended from marquee to 

boxoffice. A giant tent display was set up 

at the drive islands. 

For in-city ballyhoo, four clowns cavorted 

in the downtown business section, passing out 

Dum-Dum suckers to children. The theatre 

pickup trucks mounting six-sheats and stUl 

boards covered a wide radius to advertise the 

opening. 

The Ford dealer made available two new 

cars which were bannered with signs, "The 

greatest car on earth ... Be .sure to see 'The 

Greatest Show on Earth,' etc.," and toured 

the city and environs for three days. Car hops 

at both drive-ins were dressed as clowns a 

week prior to opening. 

Ten thousand jumbo heralds were mailed 

to RFD routes and passed out at factory 

parking lots. For a week prior to opening, 50 

balloons were released each night from the 

screen tower at both theatres, with tickets for 

free popcorn enclosed in several. 

Twenty-four sheets were mounted and suspended 

across the screen tower, and some 

were posted in the downtown area. Stories 

were planted with the local and rural papers, 

and merchants were tied in for cooperative 

newspaper ads. 

Elizabeth Threatt in Hartford 

Elizabeth Threatt, featured in "The Big 

Sky," spent three days in Hartford, Conn., 

assisting in promotion activities for the opening 

at the Poll Theatre there. 

Nate Krevitz Keeps Up 

Promotion Despite 

Depleted Staii 

Fife and Drum Corps beat ttie drums 

for "Greatest Show on Eartli" in front of 

Enean Theatre. 

38 

CLEARING 

THEATRE SEATING 

You get the chair—buy of a lifetime. We 

commit murder—on chair prices—from $2 96. 

Send for Chair Bulletin. Dept. C, S.O.S. Cinema 

Supply Corp., 602 W. 52nd St., New York 19. 

Cable Sosound. 

Parts for all chairs. Send sample for guoiailon 

Fensin Sealing Co., Chicago 5. 

Chair supplies. Eierythlng for theatre chairs 

Fensin Seating Co., Chicago 5. 

Used chairs, guaranteed good. Advise iiuanilt) 

vtanled. I'hutographs mailed with quotation, Fensifi 

Seating Co.. Chicago 5. 

Seat covers: Sewed combinations, all makes, all 

styles. Send your sample for guotatlun. Itiisln 

Sealing Co., Chicago 6. 

Patch-0-Seal cement. Patching cloth. snKent. 

etc. Fensin Seat4ng Co., Chicago 6 

Upholstery Fabrics: All kinds. All colors. Senil 

your sample for matching. Fensin Seating Co , 

Chicago S. 

Tighten loose chairs with Permastone anchor 

cement. Fensin Seating Co., Chicago 5. 

Many years In the seating business l< yon. 

guarantee. Good used chairs are not too nli-iiilful 

but we have the pick. Full uiihoblered. i.aiirl 

back and many other styles. We furnish pnii.er 

slope or level standards to fll your floor. .Ml 

sizes 18 to 21-Inch chairs. Our prices are Umesl 

Write for exact photo and price. We furnish pari- 

for all makes. Send sample, fiood qiiallly plasilr 

coated leatherette 25x26-lnch. all colors. .ISc m 

Chicago Used Chair Mart, 829 South Siale SI 

Chicago B. III. 

New and used rebuilt opera chairs: Wrile fm 

photos, state Incline and quantity. Parts fur all 

chairs, send sample for qilotallon. Palch A s.â' 

to repair torn seats. $6 complete kll. sperlfv nihir 

Flrmastone to anchor loose chairs. J.'i curinn 

l'".O.B. Chicago. General Chair Co., l.fOS Ulslon 

Ave.. Chicago 22. III. Phone Altmllagf i; (11122 

100 veneer seats In good condition. Verv reasonable. 

Don Fraser, Fair Theatre. Fairfax. Mo. 

Theatre chairs, late model, others trade. Lone 

Star Beating Co., Box 1734, Dallas, Tex. 

880 used chairs—spring cushion bottoms, plywood 

iipliolstercd barks. Fair condition. $1,50 

each, FOB Bloomlngton, III. Write Avon Tlieatrc 

Decatur, III. 

POPCORN MACHINES 

Popcorn machines, every possible make, at a 

fraction of their original cost. Kettles for all 

make poppers. Candycorn Equipment. 120 S 

Halstead. Chicago 6. 111. 

HOUSE 

(Continued from inside bacli cover) 

BUSINESS STIMULATORS 

Bingo with more action, J3.50 thousand cards. 

Also oilier games. Novelty Games Co., 1434 

Beilfiird A-e.. Brooklyn 16, N. Y. 

Comic books available as premiums, giveaways 

at your kiddy shows. Large variety, latest newsstand 

editions. Comics Premium Co., 412B. Greenwich 

St., N. V. C. Publications for premiums 

(exclusively) since 1939. 

Bingo die-cut cards. 76 or 100 numbers, $3.50 

per .M. Premium Products, 339 W. 44tb St., New 

York 18. N. Y. 

Balloons printed or plain. Greatest Show on 

Earth Snow White. Seven Dwarfs. Send for 

samples and prices. Southern Balloon Co., Alpine 

2644. 146 Walton St., Atlanta, Ga. 

Build attendance with real Hanallan orchids. 

Few cents each. Write Flowers of H.awaii. 670 

.S Lafavette Park Place. Los Angeles 5. Calif. 

Free! Free! Jam-pack your theatre with big 

valuable prizes. Exciting shows! No cost. No 

work. "Legal Everywhere." Premium House, Inc., 

2nd and 3rd floors. 1841 Broadway at BOth St., 

New York City. CI 7-3880. 

Novw available: Marquee plastic and cloth pennant 

streamers—send 50 cents in coin for samples 

and current prices. Special circuit prices 

available on request. G. J. M.. 168 W. 46th St., 

New Y'ork. N. Y. 

Yucca Quiz Show—the $1,000 giveaway that's 

legal every place. It's based on individual skill, 

knowledge and ability. Better tiian bank night 

the pot always remains $1,000. Don't let that 

$1,000 a week scare you—that's for the customers. 

Write Perry Cox, Box 8. Lamesa. Tex. 

CHECKING SERVICE 

Is your theatre operating properly? Our distinctive 

tlieatre checking reports will teU you 

what's what at a glance. 48 states covered by 

bonded inspectors. Division offices: New York, 

Boston, Atlanta. Cincinnati, Milwaukee. Dallas, 

Los Angeles. Field supervision from 200 additional 

cities. For rates and information, write: 

Jack H. Levin Associates, Paramount Bldg., New 

York 36. N. Y. 

THEATRE "nCKETS 

Prompt service. Special printed roll tickets. 

100.000. $26.70; 10.000, 7.80: 2.OO0. 4.95. 

Each change In admission price. Including charige 

In rnlor. $3 extra. Double nunilierlng extra. 

I'.d.B. Kansas City, Mo. Cash with order. Kansas 

City Ticket Co., 109 W. 18th St.. 

City, Mo 

Kansas 

Dii«e-in theatre tickets. Send for samples of 

our special printed stub rod tickets for drive-lns. 

Safe, distinctive, easy to check. Kansas City 

Ticket Co., Dept. 10. 109 W. 18th St., "Film 

Row," KaiLsas City 3, Mo. 

— 230— 

Between vacations for managers and find 

ing a replacement for the late Walter Blanchard 

at the California Theatre, Nate Krevitz 

district manager for Pittsburg (Calif.) Theatres 

managed to maintain a high average of 

promotional tieups to draw extra revenue at 

the boxoffice. 

At the Enean Theatre, "The Greatest Showon 

Earth" got strong cooperation from Simpkins 

Jewelers via several tieups. The store 

decorated the entire interior with pennants 

heralding "Greatest Show Values on Earth." 

The store put two clowns on the streets to 

amuse pedestrians while a theatre usherette 

handed out peanuts and popcorn and displayed 

an advertising sign. On opening day 

the store arranged to have the fife and drum 

corps of the Moose lodge parade through the 

main streets with banners tieing the sale in; 

with the theati'e attraction. Full-page co-op 

ads also sponsored by the store appeared in 

the Pittsburg Post -Dispatch and carried 

prominent theatre and picture notices. 

Joe Pecora, manager of the Enean Theatre 

in Concord, got the Battler store to sponsor 

a co-op herald when he played "High Noon." 

A number of local merchants make it possible 

for the Pittsburg theatres to get the bulk 

of the kid patronage on Saturdays through 

a novel tleup. Last summer Krevitz per 

suaded these firms that it would be advan 

tageous to offer free kid admission tickets to 

patrons with each $2 purchase. Intended 

strictly as a summer business stimulant, the 

merchants were so gratified with the result 

they have decided to continue it throughout 

the fall season. 

Big 'Lovely' Campaign 

A campaign which just about covered all 

Baltimore was executed by Jack Sidney for 

"Lovely to Look At" at Loew's Centui-y Theatre. 

The campaign ranged from window 

cards, counter cards in restaurants, postcards 

to patrons, mirror displays, street distribution 

of Kathryn Grayson photos to a 

big opening night ceremony on stage featuring 

representatives from the women's service 

organizations. 

BOXOFFICE Showmandiser : 

: October 4, 1952 

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SHOWMANDISER INDEX: 

A CHRISTMAS CAROL 2. 7. 22 

A GIRL IN EVERY PORT 40, 121 

A STREETCAR NAMED DESIRE 

67, 88, 108. 114, 130 

AARON SLICK, PUNKIN CRICK 

98, 206 

ACROSS THE WIDE MISSOURI 8, 14, 70 

ADVENTURES OF CAPTAIN 

FABIAN »1 

AFFAIR IN TRINIDAD 195, 215, 220 

AFRICAN QUEEN 

36, 47, 63, 65, 89, 94, 104, 

i08, 110, 120, 122, 165, 193, 195 

ALADDIN AND HIS LAMP 

22, 26, 36, 182 

ALICE In wonderland 12, 28 

AN AMERICAN IN PARIS 1, 8, 20, 21, 

25, 31, 32, 70, 74, 84, 139, 185 

AND A VOICE SHALL BE HEARD 

(short) 134 

ANGEL WITH A TRUMPET 98 

ANNE OF THE INDIES 2, 8, 164, 180 

ANOTHER MAN'S POISON 

30, 48, 64, 74 

ATOMIC CITY 1*6 

AT SWORD'S POINT 94 

BAREFOOT MAILMAN 

... 7, 30, 58, 71, 78, 113, 200 

BATTLE AT APACHE PASS . 

120 

BELLE OF NEW YORK 64, 69, 

76, 98, 111, 126, 158, 216, 218 

BELLES ON THEIR TOES 128, 

145, 152, 165, 166, 178, 200, 210 

BEND OF THE RIVER 

45, 54, 56, 58, 78, 86, 88, 

102, 104, 110, 117, 156, 159, 177 

BEST OF THE BADMEN 27, 131 

BIG DAY (foreign) 132 

BIG NIGHT 28, 32 

BIG 

TREES 

66, 88, 95, 100, 110, 126, 127 

BIG WHEEL 40 

BIRTH OF LAFF STARS 218 

BLUE VEIL 3, 13, IS, 21, 40, 66 

BONNIE PRINCE CHARLIE 67 

BOOTS MALONE 27, 37, 41 

BORN YESTERDAY 7 

BRAVE WARRIOR 

134, 136, 142, 147, 156 

BRIDE OF GORILLA 86 

BRIGHT VICTORY. 8, 30, 31, 43, 89 

BRONCO BUSTERS 184 

BUGLES IN THE AFTERNOON 

110, 155 

CALIFORNIA CONQUEST 201, 205 

CALLAWAY WENT THATAWAY 

FEATURE AND SHORT SUBJECT DIRECTORY 

20, 61, 134 

CAPTAIN HORATIO HORNBLOWER 

20, 23 

CAPTAIN VIDEO (serial). . . .46, 60, 83 

CAPTIVE CITY. .99, 105, 123, 136, 141 

CARBINE WILLIAMS 

136, 155, 180, 186 

CARRIE 190, 207 

CINDERELLA 16 

CLASH BY NIGHT. .151, 175, 184, 201 

CLOSE TO MY HEART 58 

COME FILL THE CUP 6, 

COMIN' ROUND THE MOUNTAIN 

64 

7, 148 

CORKY OF GASOLINE ALLEY 116 

COUNTRY PARSON 73, 143 

CROSSWINDS 10 

CRY, THE BELOVED COUNTRY 31 

CYRANO DE BERGERAC 24, 25 

DANCING YEARS 20 

DAVID AND BATHSHEBA SO, 116, 152 

DAY THE EARTH STOOD STILL 

6, 10, 14, IS, 25, 27, 43, 

44, SO, 60, 61, 88, 89, 102, 103 

DEADLINE— U.S.A.. .83, 89, 166, 185 

DEATH OF A SALESMAN 

46, 48, 58, 70, 72, 75, 76 

DECISION BEFORE DAWN 

14, 40, 49, 74, 128 

DESERT FOX 84, 86 

DETECTIVE STORY 3, 12, 52, 132 

DIAMOND CITY 112 

DIAMOND FRONTIER 112 

DIPLOMATIC COURIER 184 

DISC JOCKEY 58 

ACADEMY AWARDS 14, 94 

AD IDEAS 22. 88, 98, 195, 202, 209 

AIR-CONDITIONING. .. .163, 165, 195 

ALL-WESTERN WEEK 168 

AMATEUR SHOWS 

.49, 61, 79, 83, 88, 94, 132, 143 

ANNIVERSARY 

33, 44, 58, 83, 88, 106, 

114, 131, 164, 166, 177, 217, 220 

AUCTION NIGHT 60 

AUTOGRAPH PARTY 21, 114 

DISTANT DRUMS 

13, 14, 25, 27, 33, 95, 105, 151 

DON'T BOTHER TO KNOCK 218, 220 

DOUBLE DYNAMITE. 27, 39, 78, 139 

DREAMBOAT 184 

ENCORE 180, 182 

F.B.I. GIRL 82 

FATHER'S LITTLE DIVIDEND 9 

FEARLESS FAGAN 197, 209 

FIRST TIME 39, 107, 161 

FIVE FINGERS 120, 144, 161, 201 

FIXED BAYONETS 6, 30, 32, 

43, 48, 58, 95, 111, 112, 134, 185 

FLAME OF ARABY 72 

FLAMING FEATHER 127, 193 

FLESH AND FURY 107 

FLIGHT TO MARS 

ISO 

FLYING LEATHERNECKS 25, 61 

FOR MEN ONLY 76, 101 

FORCE OF ARMS 25 

FORT DEFIANCE 4, 107 

FRANCIS GOES TO WEST POINT 

175, 181, 203, 209, 216 

FRANKENSTEIN (scries) 164 

FROGMEN 1, 136 

GALLOPING MAJOR 4 

GIRL IN WHITE 173 

GOLDEN GIRL 1, 39 

GREATEST SHOW ON EARTH 

54, 65, 66, 71, 

74, 82, 90, 101, 104, 105, 106, 113, 

116, 126, 133, 138, 144, 156, 176, 

185, 198, 204, 206, 208, 209, 220 

GREEN 

GLOVE 

82, 101, 114, 120, 136, 139 

HALF-BREED 142, 201 

HAPPY GO LOVELY 43, 44, 45, 101 

HARLEM GLOBETROTTERS 22, 31, 83 

HAS ANYBODY SEEN MY GAL 

175, 180, 182, 194, 203, 212, 215 

HERE COME THE NELSONS 

45, 86, 94, 105, 208 

HIGH NOON 

188, 190, 197, 203, 210, 219 

HIS KIND OF WOMAN 99, 122 

HONEYCHILE 107 

HONG KONG 48, 65, 124, 193 

HOODLUM EMPIRE. .. .151, 172, 183 

HOTEL SAHARA 121 

HUNTED 117 

I DREAM OF JEANIE 150, 166 

I'LL SEE YOU IN MY DREAMS 

13, 22, 31, 48, 49, 74, 93 

INSIDE FOLSOM PRISON 148 

INVITATION 39, 60, 

66, 94, 104, 131, 148, 161, 209 

ISLAND OF DESIRE. 183, 186, 190, 

191, 200, 207, 208, 210, 214, 220 

ISLAND RESCUE 220 

IT'S A BIG COUNTRY 28, 

37, 41, 46, 49, 82, 94, 112, 134 

IVANHOE 183, 188, 201, 202, 212 

IVORY HUNTER 134, 

147, 151, 153, 161, 173, 188, 208 

1 WANT YOU. 6, 31, 38, 68, 69, 74, 88 

JACK AND THE BEANSTALK 

96, 99, 127, 133, 155, 202 

JAPANESE WAR BRIDE 

33, 37, 70, 75, 89, 110 

JUMPING JACKS 

192, 195, 198, 203, 205 

JUNGLE HEADHUNTERS 139 

JUST ACROSS THE STREET. 196, 198 

JUST THIS ONCE 98 

KANGAROO!. 132, 156A, 162, 166, 215 

KING KONG 174, 

184, 200, 204, 210, 212, 215, 218 

LADY FROM TEXAS 61 

LADY MARINES (short) 49, 72 

LADY PAYS OFF 74 

LAND OF EVERYDAY MIRACLES 

(short) 112 

LAND OF TREMBLING EARTH 78 

LAS VEGAS STORY 48 

LAUGHTER IN PARADISE 3 

LAVENDER HILL MOB 65 

LES MISERABLES 204 

LET'S MAKE IT LEGAL 7 

LIGHTNING STRIKES TWICE 107 

. 

LONE STAR 

42, 56, 86, 90, 101, 111, 139 

LOST CONTINENT . 9 

LOVELY TO LOOK AT 174, 175, 

195, 196, 198, 204, 210, 319, 220 

LOVE IS BETTER THAN EVER 143, 166 

LULLABY OF BROADWAY 72, 91 

LURE OF THE WILDERNESS 

202, 

LYDIA 

208, 212, 

BAILEY 

214, 215, 216, 220 

109, 162, 169, 182, 202 

MA AND PA KETTLE AT FAIR 

107, 109, 122, 124, 174, 201 

MA AND PA KETTLE GO TO TOWN 

112, 152 

MAGIC BOX 112, 124 

MAGIC CARPET 22, 50 

MAGIC FACE 4A, 28, 37, 76 

MAN BAIT 73, 101 

MAN IN THE SADDLE 4A, 27, 28, 74 

MARA MARU 147, 152, 170 

MARRYING KIND 103, 108, 110, 

116, 130, 143, 158, 159, 165, 176 

MEET DANNY WILSON 

49, 67, 82. 88, 123 

214 

MERRY WIDOW . 

MOB 9, 44 

MODEL AND MARRIAGE BROKER 

30, 31, 67, 72, 130 

MR. IMPERIUM 67, 170 

MURDER, INC 46, 63, 91, 107 

MUTINY 66, 72, 

76, 78, 93, 105, 125, 142, 156A 

MY FAVORITE SPY 26, 38, 76, 82, 123 

MY SIX CONVICTS 105, 128, 131, 

134, 135, 138, 140, 159, 194, 202 

MY SON 

JOHN 

108, 126, 133, 196, 201 

NATIVE SON 92 

NAVAJO 84, 142 

NEW MEXICO 71 

NOOSE HANGS HIGH 109 

O. HENRY'S FULL HOUSE 213 

OF MEN AND MUSIC 82 

OKINAWA 98, 110, 111, 133, 209 

OLIVER TWIST 3, 36, 116 

ON DANGEROUS GROUND 52 

ON MOONLIGHT BAY 126, 213 

OUTLAW WOMEN 175 

OUTCAST OF ISLANDS 158, 181 

OUTCASTS OF POKER FLAT. 174, 183 

PANDORA AND FLYING 

DUTCHMAN 14 

PAT AND MIKE 

144, 173, 182, 184, 196 

PAULA 176 

PEOPLE AGAINST O'HARA 20, 30 

PEOPLE WILL TALK 67 

PHONE CALL FROM A STRANGER 

27, 69, 73, 74, 82, 91, 108, 112, 130 

PRIDE OF ST. LOUIS 

116, 117, 124, 130, 

134, 138, 142, 152, 156, 162, 220 

PRINCE OF PEACE 31, 121 

PROWLER 10, 32, 61, 100 

QUIET MAN 183 

QUO VADIS 6, 25, 

26, 42, 50, 65, 67, 84, 88, 94, 96, 

99, 102, 124, 126, 132, 133, 147, 

150, 162, 163, 166, 183, 200, 215 

RACKET 

RAGING TIDE 

RASHO-MON 43, 68, 

RED BALL EXPRESS 

132, 139, 146. 169, 

RED SKIES OF MONTANA 

68, 72, 90, 91, 

110, 120, 126, 132, 134, 154, 

RETREAT HELL! 62, 63, 

72, 88, 96, 110, 117, 118, 178, 

RETURN OF TEXAN 139, 

REUNION IN RENO 

RHUBARB 28, 

RIVER 37, 127, 146, 160, 181, 

ROBIN HOOD 

171, 172, 180, 195, 201, 

RODEO 

ROOM FOR ONE MORE 

36, 39, 46, 51, 

58, 67, 70, 73, 102, 106, 112, 

GENERAL EXPLOITATION DIRECTORY 

BABY DERBY 6, 31 

BACK-TO-SCHOOL SHOW 

202, 212, 216, 220 

BAG IMPRINT 21, 51 

BALLOON DERBY 76 

BALLYHOOS 

Airplane 61, 124, 139, 195 

Animals 78 

Antique Car SO, 166, 176 

Arabs 4 

26 

60 

151 

201 

95. 

202 

70, 

212 

177 

46 

127 

182 

206 

.94 

56, 

113 

Army Truck 6 

Artist 32 

Baby Buggy 9 

Balloons 83, 104, 111, 126, 152 

Bride 110 

Coliope 71, 90, 101 

Chariot 116 

Clowns 71, 90, 126, 208 

Comedy 27, 39, 56 

Convicts 

99, 105, 131, 134, 141, 155, 159 

Ian. 5 

to '52 

Sept. 27 

ROSE OF CIMARRON 

ROYAL JOURNEY 

123, 151 

37, 42, 89 

SAILOR BEWARE 41, 45, 138. 193 

SALLY AND SAINT ANNE 193 

SATURDAY'S HERO 25, 95 

SCANDAL SHEET . 134 

SCARAMOUCHE 

169, 170, 179, 181, 201 

SEVEN DAYS TO NOON 58, 61 

SHE'S WORKING HER WAY 

THROUGH COLLEGE 175, 194, 219 

SHOW BOAT 4, 23, 67 

SINGIN' IN THE RAIN 

79, 98, 100, no, 113, 114, 117, 

118, 122, 123, 127, 132, 136, 139, 

146, 147, 148. 154. 170. 193. 212 

SKIRTS AHOY' 129. 

141. 148. 156A, 169, 198, 202, 210 

SLAUGHTER TRAIL SI 

SNIPER 132. 175 

SNOW WHITE AND SEVEN 

DWARFS 

72. 99. 

113. 114. 117, 118, 122, 155, 204 

SNOWS OF KILIMANJARO 217 

SOMEBODY LOVES ME 214 

SONGS OF CAMPUS (short) 58 

STARLIFT 17, 43, 46, 51 

STEEL TOWN 84, 90, 97, 104. 

120. 123. 125. 127. 146, 168, 181 

STORM OVER TIBET 186 

STORY OF WILL ROGERS 176, 

185, 190, 192, 203, 204, 209, 220 

STRANGE DOOR 21 

STRANGE WORLD 155, 175 

SUBMARINE COMMAND 72 

SUDDEN FEAR 192, 216 

SUNNY SIDE OF THE STREET 20 

TALES OF HOFFMANN 32,68,70,101 

TANKS ARE COMING 

3, 12, 13, 30, 56, 83, 139 

TEMBO 40, 52, 54. 

86, 92, 95, 96, 131, 146, 156, 185 

TEN TALL MEN 4, 27, 147 

TEXAS CARNIVAL 42 

THEIRS IS THE GLORY 142 

THREE FOR BEDROOM C 147 

THUNDER IN THE EAST 130 

TOO YOUNG TO KISS 8, 9, 15, 148 

TREASURE OF LOST CANYON .144 

TWO TICKETS TO BROADWAY 

12, 25, 41 

TWO WEEKS WITH FATHER 123 

UNKNOWN WORLD 

S2 

VALLEY OF THE EAGLES ... 140, 172 

VIVA ZAPATA 37, 38, 

64, 83, 89, 96, 97, 100, 103, 113 

WACO 103 

WAIT TIL THE SUN SHINES, 

NELLIE 173, 178, 193, 196, 202, 219 

WALK EAST ON BEACON 

135, 145, 154, 166, 178, 193, 207 

WEEKEND WITH FATHER 9, 22, 156 

WE'RE NOT MARRIED 176, 190, 218 

WESTWARD THE WOMEN 

36, 49, 50, 51, 56, 79, 92, 183 

WHAT PRICE GLORY 213 

WHEN IN ROME 119, 156 

WHEN REDSKINS RODE 193 

WHEN WORLDS COLLIDE 

31, 50. 70. 73. 83, 112, 114, 213 

WHERE'S CHARLEY? 198, 205 

WHITE CORRIDORS 24, 95 

WILD BLUE YONDER 

4B, 31, 37, 39, 40, 45. 49. 60, 64, 

73, 88, 91, 104, 124, 127, 146, 180 

WILD NORTH 120, 133, 138 

WINNING TEAM 

158, 169, 186, 200, 215 

WITH A SONG IN MY HEART 

97, 106, 110. 

Ill, 121, 128, 136, 142, 144, 180 

WOMAN OF NORTH COUNTRY .177 

WORLD IN HIS ARMS 

192, 198, 206, 214, 215 

YELLOW FIN 

•.•:.? 

YOUNG MAN WITH IDEAS 139, 142 

YOUNG WIVES' TALE 

3, IS. 31. 48. 190 

Covered 

Wogon 

4, 27, 50, 56, 88, 102 

Cowboy 

Cycle 

Elephant 

'TT 

Eskimo 

40-ond-8 Troin 

}*S 

197 

Floats 36, 66, 

89, 110, 116, 123, 126, 169, 210 

Football 95 

(Continued on ntia pa«el 

J 

1 1 

•

I 

Gorillo 86, 210, 212 

Hillbilly 7 

Hulo Girls 183, 208, 214 

Indion 33, 142, 193 

Jockey 41 

Jungle 156 

Knights 188 

Mexicon 83 

Military Band 1 24 

Minstrel 150, 166 

Models 185 

Monkey 204, 218 

Motorcycle 93 

Novy Duck 

Ill 

New Car. 37, 97, 104, 120, 129, 168 

News Trucks 1, 24, 30, 54, 

63, 75, 84, 94, 99, 181, 186, 212 

Pirate 2 

Pitch Man 101, 136 

Pony Rides 74 

Rickshaw 48, 193 

Robot 6, 27, 44, SO, 88 

Sandwich Man 12, 89 

Santa Clous 194 

Smoke Jumper 72, 74 

S;iow-Sled Carolers 7 

Sopnd Truck .3, 43, 48, 99, 202, 220 

Stage Coach 4 

Street Dancers 96, 100 

Tonk 3, 13, 56, 118, 139, 209 

Trolley Cor 114 

Truck 15, 44, 45, 112, 195 

24-sheet Truck ...56, 96, 150, 211 

Uncle Sam 23 

Walking Book 

70, 122, 123, 165, 174, 183, 186 

BATTLE OF SINGERS 27 

BENEFIT SHOWS 46, 49, 58, 70, 76, 

79, 98, 112, 128, 143, 171, 176, 196 

BILLBOARDS 10, 27, 54, 

62, 97, 110, 116, 141, 14S, 188, 190 

BIRTHDAY CLUB 117, 121 

BLIND DATE BUREAU 218 

BLOOD BANK 6, 30, 32, 58, 

65, 70, 98, 110, 134, 158, 176, 167 

BLOTTERS 

26, 31, 63, 96, 151, 175, 184 

BOOKMARKS 21, 26, 63, 89 

BOTTLE TOPS 20 

BOXOFFICE HONOR ROLL 5, 29, 

45, 53, 87, 115, 135, 157, 179, 211 

BOY SCOUTS 36, 

40, 46, 51, 58, 70, 79, 106, 113 

BROTHERHOOD 52 

BUFFALO BILL DAY 143 

BULLFROG DERBY 148 

BUMPER STRIPS 

10, 104, 106, 119, 186 

CALENDAR ADVERTISING 

2, 31, 46, 71 

CANDID CAMERA PARTY 45 

CEREBRAL PALSY FUND 172 

CHRISTMAS 

Boosters 12 

Displays 4, 20 

Free Shows 9, 12, 15 

Giveaways 27 

Parties 9, IS, 31, 43 

Toy Collections 9 

COMMENT CARDS 73 

COMMERCIAL ADS 30 

COMMUNITY CHEST 65 

COMPRESSED AIR RAMP 141 

CONTESTS 

Ad Writing 1 84 

Anagrams 10 

Anglers 179 

Archery 172, 195 

Art 31, 37 

Basketball 22 

Beanstalk 99, 127, 155 

Beoutiful Leg 76, 141, 215 

Beauty 68, 125, 159, 195, 218 

Child Beauty 128, 169 

Classified Ad 28, 39, 120 

Coloring 

Cow 

.2, 39, 42, 84, 106, 114, 174 

Milking 98, 154 

Essoy 28, 73, 126, 132, 142 

Freckles 120 

Guessing 36, 

105, 106, 124, 127, 136, 169, 201 

Letter Writing 27, 39, 128 

Mogicion 25 

Misspelled Word 25 

Model Building 20, 23, 26, 64 

Most Kissoble Lips 69 

Mystery Tune 1 

Ncwspoper 10, 13, 20, 22, 27, 30, 

58, 53, 69, 79, 83, 89, 102, 114, 

117, 129, 140, IS8, 180, 186, 206 

Pogo Stick 205 

Popularity 51, 115, 196 

Radio 33, 

48, 52, 89, 96, 99, 117, 121, 139, 

160, 165, 176, 182, 186, 218, 220 

Sate Opening 105 

Singing 49 

Songwriting 67 

Square Dance 51, 168 

Star Identification. .. .46, 111, 209 

Street Dancing 89 

Television 12, 89 

Typing 1 

GENERAL EXPLOITATION DIRECTORY-(Continued) 

COOKING SCHOOL 76, 166 

CO-OP ADS 6, IS, 20, 21, 

25, 26, 31, 42, 51, 54, 66, 72, 84, 

96, 99, 112, 113, 116, 123, 130, 139, 

144, 148, 159, 161, 166, 180, 185 

COSTUME PARTY 43, 70 

COSTUMED STAFF 27, 43, 

79, 97, 98, 110, 126, 134, 175, 203 

COUNTER CARDS 40 

COURTESY CAMPAIGN 9, 11 

DIAMOND HUNT 

36, 63, 112, 190, 216 

DIRECT MAIL 1, 3, 48, 74, 82, 

101, 114, 123, 136, 168, 196, 207 

DISPLAY ADS 

Classified 46 

Original 8, 30, 

40, 48, 82, 88, 120, 152, 174, 219 

Teaser 7, 32, 43, 67, 102 

Other 2 

DRIVE-INS 

18, 19, 30, 33, 42, 66, 74, 83, 

89, 98, 101, 105, 112, 114, 120, 131, 

142, 144, 154, 155, 159, 163, 171, 

176, 178, 181, 191, 196, 215, 217 

EASTER IDEAS 

67, 83, 111, 113, 114, 116, 131 

ENCORE WEEK 132 

ENDORSEMENTS 

20, 25, 48, 58, 67, 201 

FAN CLUBS 42, 118, 

FASHION SHOW 

31, 51, 102, 108, 131, 

FATHER'S DAY 139, 

CONVENTION 

FIDDLERS' 

FINGERPRINT CARDS 

FLOATS 

36, 66, 116, 123, 126, 169, 

FLOOD AID 

FRIDAY THE 13th 

160, 162, 165, 170, 

FRONTS 2, 10, 14, 26, 44, 

54, 66, 95, 99, 100, 104, 105, 

126, 130, 132, 135, 138, 139, 

160, 172, 178, 181, 186, 208, 

218 

142 

150 

204 

202 

210 

143 

174 

52, 

106, 

148, 

214 

GAME ROOM 1 86 

GIVEAWAYS 

Animals 131 

Autos 2, 68, 152 

Balloons 105 

Bicycle 60, 74, 190 

Candy 12, 60, 111, 126, 144 

Coffee 54 

Comic Books 98, 114, 203 

Cowboy Buttons 49 

Doughnuts 1, 98 

Flowers 31, 33, 67, 

96, 108, 116, 130, 156, 205, 218 

Food Boskets 12 

Free Trip 

31, 41, 71, 86, 114, 124, 203, 207 

Gasoline 42 

Merchandise 121, 181 

Nylons 99 

Perfume 184, 214 

Pets 83, 113 

Pony 58, 143 

Records 123 

Robot Mosks 43, 44 

Samples 23, 43, 45 

Star Photo 21, 123, 186 

Washing Machine 99, 105, 106 

GOLF TOURNAMENT 173 

GRADUATION 

126, 129, 143, 148, 156, 201 

HERALDS 

Blotters 26, 63, 96, 151, 175, 184 

Bookmarks 21, 26, 63, 89 

Candy 

9, 32, 39, 63, 158, 180, 193, 220 

Contest 106, 114 

Co-op 7, 9, 42, 

70, 72, 90, 107, 111, 114. 120, 

126, 130, 136, 156, 169, 181, 220 

Counterfeit Money 83 

Diecut 116, 120, 130, 144 

Flying Saucers 213 

Lucky Number 7, 74, 94 

Novelty 24, 39, 60, 98, 

107, 119, 127, 144, 148, 154, 206 

Parking Tog 33 

Precious Stones 36 

Summons 159 

Tabloid 15, 132, 192 

Teoscr 43 

Telegrams 27 

"Wanted" 61, 103 

HITCHING POST 216 

HORROR SHOWS 

22, 127, 164, 165, 170 

HOSPITAL FUND 6, 13 

HOT-SEAT NIGHT 24 

ICE BLOCKS 201 

INSTITUTIONAL 

Church 46, 81, 101, 163, 171 

Civic 44, 52, 62, 143, 194 

PTA 112 

School 

46, 48, 89, 126, 143, 148, 156, 201 

Service Clubs 36, 38, 41, 62 

Tox Aid 81 

Other 31, 112, 117, 128 

INVISIBLE GOLDFISH 9, 102 

JALOPY NIGHT 152 

JIMMY FUND 220 

JINX SHOWS 160, 162 

JUKEBOX 20, 48, 74, 132 

JUNE BRIDE PARTY 167 

KARTOON KARNIVAL 48, 68 

KID CLUBS 46, 139, 200 

KID SHOWS 

Christmos 9, 12, 15, 27, 43 

Merchant Sponsored 

9, 20, 45, 60, 111, 133, 146, 216 

Miss Frozen Tike 77 

PTA Sponsored 46, 134 

Other 32 

KIDDY ZOO 191 

LAMPPOST CARDS 

LEAP YEAR 

9, 10, 96, 119, 144 

IDEAS 

36, 67, 70, 71, 72, 73, 82, 94, 99 

LIVE TRAILER 101 

LOBBY 

Animated Displays 

3, 42, 46, 48, 49, 51, 

61, 67, 70, 76, 79, 86, 91, 95, 96, 

100, 103, 122, 154, 190, 198, 212 

Christmas Displays 4 

Exhibits 12, 13, 23, 30, 

31, 43, 65, 68, 73, 86, 97, 111, 

119, 125, 128, 132, 155, 180, 208 

Ideas 4, 20, 82, 88, 100, 105, 

120, 127, 132, 138, 173, 184, 201 

Posters on floor 1 04 

LOCAL MOVIES 6 

LOLLIPOP TREE 191 

LOW BUDGET IDEAS 109 

LUCKY WHEEL 49, 74 

MANAGEMENT 2 

MARCH OF DIMES 28, 36, 64 

MARQUEE DISPLAYS 

10, 14, 40, 43, 50, 75, 95, 108, 

113, 114, 120, 130, 142, 161, 182 

MENU CARDS 21, 60 

MIDNIGHT 

SHOW 

20, 22, 127, 164, 165, 170 

MILITARY CO-OP 3, 6, 

12, 13, 25, 43, 45, 49, 62, 88, 

112, 129, 141, 146, 169, 198, 209 

MIND READER 178 

MOCK PREMIERES 17,96, 194 

MOTHER'S DAY 

116, 128, 131, 139, 145, 152 

MOVIE JAMBOREE 212 

MOVIETIME U.S.A 1 39 

MUZAK 121 

NAPKINS IMPRINTED 

54, 63, 129, 216 

NATIONAL TIEUPS 

38, 53, 141, 176, 186, 200, 215 

NEEDLE IN HAYSTACK 196 

NEWSBOY PARTY 31 

NEW THEATRE OPENING 88 

OLD-TIMERS SHOW 123 

PARADES 

39, 45, 51, 54, 58, 66, 72, 112, 

123, 126, 129, 141, 174, 201, 203 

PEEP BOX 73, 92, 134, 166 

PITCH MAN 93, 136 

PLACE MATS 106 

POLLS 27 

PREMIERES 13, 39, 66, 93, 103, 

109, 147, 150, 177, 192, 213, 214 

PROCLAMATION. .7, 10, 13, 45, 202 

PROGRAMS 94, 106, 131, 201 

PTA 37, 131 

RADIO PROMOTION 

Contests 33, 48, 49, 52, 60, 61, 89, 

96, 99, 112, 117, 121, 1 39, 147 

Forum 

1 

Ideas 45, 1 43, 192 

Interviews 

6, 25, 45, 62, 66, 104, 1 07, 155 

Quiz Show 

96, 130 

RAFFLES QUEST 

24, 152, 162, 1 98, 207 

RED CROSS 

6, 30, 

32, 48, 58, 65, 98, 158, 1 76, 197 

REOPENED THEATRE 145, 1 95, 216 

REQUEST NIGHT 

43 

ROY ROGERS CLUB 

200 

RUBBER STAMP .64, 74, I 20, 121 

SAFETY IDEAS 

22, 36, 39, 46, 82, 107, 119 

SCHOOL IDEAS 2, 6, 21, 23, 25, 

36, 126, 129, 143, 148, 156, 201 

SCRAP DRIVE 90 

SCREENINGS 

3, 12, 21, 31, 70, 82, 94, 142, 188 

SERIALS 46 

SHORTS PROMOTION 72, 73 

SIGNS 

A-Boords 

.39, 110, 111, 141, 169, 186 

Auditorium 44, 67 

Morquee 14, 43, 66. 

95, 104, 113, 120, 142, 161, 182 

Outdoor SO, 125, 139 

Pork Bench 9 

Sidewalk 44, 65, 104 

Trucks 16, 122, 125 

SMILE WEEK 101 

SNEAK PREVIEW 30 

SNOWBIRDS 

60r 

SOUND TRUCK 

3, 43, 48, 99, 202, 2201 

SPELLING BEE lOll 

SPRING IDEAS 47, 

SQUARE DANCE I 

51, 54, 117, 168, 180 

ST. PATRICK'S DAY 79, 81 

STAFF WEEK 81 

STAGE ATTRACTIONS 

Amateur 49, 61, 

79, 83, 88, 92, 94, 104, 132, 143 

Beauty Contest 

61, 68, 75, 125, 159, 195, 218 

Donee Revue 68, 117 

Indian Dancers 36 

Kid Beauty Show .77 

Leg Contest 76, 141 

Military Ceremonies 

13, 31, 39, 49, 72, 

117, 124, 127, 131, 141, 165, 178 

Radio Stors 40, 171 

Style Show 

51, 76, 98, 102, 131, 142, 193 

Teen Talent 22, 26, 37 

Vaudeville 7, 25 

Wedding 

STAR 

IS 

APPEARANCE 

6, 27, 32, 45, 49, 54, 69, 

86, 107, 114, 136, 149, 192, 197 

STENCILS 10, 20, 

33, 90, 113, 119, 136, 139, 201 

STILL BOARD 14, 27, 45 

STORK DERBY 6, 31 

STREET PHOTOGRAPHER 112, 207 

STUDENT TICKETS 

31, 84, 150, 163, 212 

STYLE SHOW 51, 76, 98, 193 

SURVEYS 107 

TALENT SHOWS 

W, Dow; 

Radio 26 

Stage 22, 37, 52, 61, 79, 83, 143 

TALKING LETTER 35 

TABLE-TENT CARDS 3 

jj] ] 

TEASER TRAILER 43, 45, 94, 102 . , 

TELEGRAMS 27 ^Wn 

1^1 

TELEPHONE STUNTS ... 104, 165, 204 

TELESCOPE 31, SO 

TELEVISION 

Commercials 27, 193, 1951 

Contests 12, 89, 1141 

Interviews >.. 64, 107 

Shows 31, 65, 214 

Troilers 40 

THEATRE PARTIES 36 

THEATRE RENTAL 51 

TIEUPS 

Books 40, 42, 76 

Church 96, 105 

Circus 1 85 

Donee School 25, 69 

Disk Jockey... 1, 12, 48, 118, 160 

Librory 2, 28, 64, 88, 174 

Merchant 11 

News Agency 

1, 10, 27, 94, 117, 181, 186, 212 

Newsboy 133, 134 

Newspaper 10, 13 

30, 83, 89, 102, 128, 169, 196 

Playgrounds 192 

Radio 1, 

30, 31, 175, 182, 186, 218, 220 

Recruiting 3, 23, 25, 26, 39 

40, 104, 111, 129, 146, 198, 209 

Records 27, 118 

Safety 46, 82, 107, 119 

School 2. 

21, 23, 25, 26, 28, 120, 121, 156 

Transit 26, 71 

Travel Agency. 43, 54, 126 

Zoo 147, 204, 209 

TINY TOT CIRCUS 116 

TREASURE CHEST 21 

TREASURE HUNT » 

VALENTINE'S DAY 

35, 54, 58, 60, 61, 70, 71, 88 

VAUDEVILLE 7, 25 Blnol ( 

WALLET STUNT 103, 136 

WAR BRIDES 33, 37 

WASHINGTON'S BIRTHDAY ... .62, 67 

WEDDING IS, 81 

WINDOW CARDS 10, 43 

75, 94, 102, 110, 120, 136, 220 

DISPLAYS 

15, 21, 32, 37, 45, 48, 69, 82 

84, 90, 91, 102, 113, 124, 127, 138 

142, 143, 147, 154, 183, 188, 196 

WINDOW 

WINDOW DISPLAYS 

(animated) 32, 67, 122, 124, 17C 

WINDOW STREAMERS 2« 

iipton 

Wed 

40 

BOXOFFICE Showmandiser 

: 

: 

October 

4. 195: 

iOXOFTic

Emanuel Frisch Voted 

President of MMPTA 

NEW YORK Emanuel Frisch of the 

Randforce Amusement Co. wa-s elected president 

of the Metropolitan 

Motion Picture 

Theatres Ass'n at the 

annual meeting of dllectors 

and members 

at the St. Moritz hotel 

Tuesday i30i. Frisch 

.succeeds the late Edward 

N. RuRoff, who 

died early in September. 

Officers and directors 

who were reelected 

for two-year 

Emanuel Frisch terms were: Samuel 

Rcsen. Fabian Theatres, as chairman of the 

board: Solomon Strausberg, Interboro circuit, 

and Robert M. Weitman, United Paramount 

Theatres, first and second vice-president, 

respectively, and Russell V. Downing. 

Radio City Music Hall, treasurer. Oscar A. 

Doob, Loew's. Inc., was re-elected chairman 

of the executive committee for the fourth 

consecutive term. Others on the committee 

are: Samuel F. Rinzler. Samuel Rosen. Sol 

A. Schwartz. Solomon Strausberg and Robert 

M. Weitman. D. John Phillips was reelected 

executive director. 

Elected as directors were: Herman Becker, 

Leo Brecher. Harry Goldsberg, Julius Joelson, 

David T. Katz, Fred J. Schwartz and 

Doob, Downing, Rinzler, Ro.sen, Sol A. 

Schwartz, Strausberg and Weitman. 

Strausberg eulogized the late Rugoff and 

said that the industry had lo.st one of its 

best known and most beloved friends. 

No Film Delivery Service 

Is Pittsburgh Problem 

PITTSBURGH—While denying a number 

of exhibitor accounts of film delivery service 

in supporting members of a teamsters 

union who are on strike against concession 

operators at certain outdoor theatres, teamsters 

representatives are encouraging film 

distributors to deny any but registered film 

carriei's to pick up films at local exchanges. 

Representatives of the film companies have 

indicated there would be no change from 

the long established practice of permitting 

any theatre owner, member of family, manager, 

etc.. from picking up and delivering 

film, as do the various film carrier services 

here. Tlie film trucking groups are seeking 

increased tariffs from theatre accounts. 

More individuals than ever before are 

coming into the film market to assemble 

and take their licensed films to their theatres, 

stating they cannot afford present delivery 

rates. Indications are that there will 

be more of this practice, according to various 

film distributors. Meanwhile, film carriers 

have increased costs, and they state they 

cannot continue operations unless there is 

an early solution. 

Lipton Due Wednesday 

NEW YORK—David A. Lipton. Universal 

vice-president in charge of advertising, publicity 

and exploitation, will arrive in New 

York Wednesday for a ten-day discussion of 

forthcoming campaigns with the home office 

contingent. 

Hendel Urges Exhibitors 

To Unite in 

PITTSBURGH—The local Allied office Is 

busy dally with activities in behalf of the 

national tax repeal campaign. Harry Hendel 

is chairman ol the coordinating committee 

for the western Pennsylvania unit of COMPO. 

A.ssisting are Charles R. Blatl. Bert M. Steam. 

Ben Steerman and David C. Silverman. Silverman 

also is co-chairman with M. A. "Moe" 

Silver. 

Hendel. veteran city 

exhibitor, has written 

this letter, "Exhibitor to Exhibitor": 

"BROTHER EXHIBITOR: 

"I was on Filmrow bright and early this 

morning, as usual. It's a sunny day and I 

feel swell, full of pep and anxious to get to 

my desk at Allied, our COMPO headquarters, 

for this drive. 

"I'm wondering though, about how my fellow 

exhibitors are absorbing letters and data 

that we have been mailing to your theatres 

almost daily, and I'm wondering, too, whether 

or not you are reading this material or just 

looking it over like ordinary advertising material 

that reaches your desk every day and 

goes into the wastebasket after a quick glance. 

"Then I think about my own theatre. How 

lousy my business is. My heart sinks. I say, 

'What the hell's the use?' It seems as though 

I'm just working for Uncle Sam and the city 

of Pittsburgh. They're my partners, you know. 

They have muscled themselves in for a 30 

per cent cut on every ticket I sell. 

"Now I'm wondering, too, do the politicians 

and lawmakers think I'm a racketeer—is my 

business a racket? Gosh! I always thought 

that I was operating a legitimate business 

like Dan the tailor or Bill the gi-ocer down the 

street. I say to myself, it can't be. I'm a big 

real estate taxpayer in my community. I pay 

all the taxes that every other businessman 

pays. I contribute to the Community Chest 

and to every other fund. I participate in Red 

Cross, Salvation Army, March of Dimes, including 

dozens of other drives: use trailers on 

my screen for more drives. But, how come I 

have Uncle Sam's hand in my boxoffice, lose 

or win? I always thought that in a democracy 

you pay taxes on profits. Hell. I must be 

crazy: I pay taxes on my losses, too. Just 

like you do. My silent partners. Uncle Sam 

and the city of Pittsburgh, are not interested 

in what happens to me. 

"I have one fair day a week, and that's it. 

The remaining days are just a lot of worries 

Major Distribution Heads 

Set Arbitration Parley 

NEW YORK—Major company presidents 

will meet Wednesday i8) at the 

headquarters of the Motion Picture Ass'n 

of America with the expectation of reaching 

a final agreement on the arbitration 

plan, the details of which are being 

worked out by their lawyers. Copies will 

then be made and supplied exhibitor 

organizations for their approval, it was 

said. Eric Johnston. MPAA president, will 

preside. 

Tax Fight 

to pay btlLs, meet payroll, a critical personnel 

shortage, etc. But like a gambler. I'm hoping 

and praying for a good break. 

"I have been In this business for many 

years and have had tough limes, but never 

like this. I now gro.ss Wednesday. Thur.-iday. 

Friday and Saturday what a few years ago 

would be my Saturday's gro.ss. That's before 

TV and the shrunken dollar. Do I .sound a 

familiar note? Does this compare .somewhat 

with your business, too? 

COOPERATION STRONGLY NEEDED 

"I hope then, that you are one of the lucky 

exhibitors without worries or problems. If so. 

just thrown this letter Into the wastebasket 

along with everything else COMPO sends you. 

I hope you are not bored with this letter, but 

what started me thinking was that for two 

weeks now terrific COMPO material, all 

urgent. Informative and really pointing up 

our problems and what can and should be 

done about the removal of the 20 per cent 

tax. has been mailed you. But not one single 

exhibitor has taken the time to drop this office 

a line acknowledging this mail, expressing 

your views or ideas in the furtherance of our 

BATTLE for SURVIVAL. 

"I'm not mad. just a bit di.scouraged for the 

moment. Nevertheless we will keep the ball 

rolling here. You will continue to get directives 

and vital information in the hope that 

psrhaps things will begin to happen. Contacts 

with your congressman will be made. Reports 

of committee activities w'ill be reported to this 

office and the feeling will not persist. "Let 

George do it.' 

"Certainly we contributed financially to 

COMPO. but honestly, between you and me. 

this money is peanuts compared to the big 

money at stake. It's the consensus generally 

in our industry, that it's now or never. 

"So please, let's not abandon what appears 

to be the sinking ship. It's not a hopeless 

fight. It's not a one-man fight. It's your 

fight for survival as well as mine." 

DISTRICT CHAIRMEN LISTED 

Pennsylvania congressional district chairmen 

include: District 15. W. E. Anderson. 

Mount Jewett; 17. Joseph C. Shapiro. Mount 

Union: 19. Ray Woodard. Franklin: 22. Ray 

Allison. Altoona. and Miss Mae E. Shively, 

Clearfield: 23. Ed Troll. Somerset: 24. WUliam 

Basle. Washington, and Fred A. Beedle. 

Canonsburg: 25. Dr. L. H. Urling. Beaver, and 

Leonard Winograd. Rochester: 26. John Lipsie. 

Blairsville. and Tom Bello sr.. Nanty Glo; 

27. William Serrao. New Kensington, and 

John Bixler. Scottsdale: 28. J. G. Carruthers, 

Grove City, and Lee Conrad. Meadville. 

Fred J. Herington. Allied of Western Pennsylvania 

secretary, wishes all exhibitors to 

remember that all COMPO committee communications 

be addressed to the Allied headquarters. 

84 Van Braam St. here, telephone 

ATlantic 1-6475. 

Attendance of Concern in Austria 

Declining attendance at motion pictures, a 

source of concern in Austria, was accelerated 

in the third quarter of last year with 25 per 

cent increase in admission prices. 

BOXOFHCE October 4, 1952 N 

41

,, 

—— 

— 

' 

' 

Me' 

— 

.' 

.' 

'. 

— 

— 

— 

Twô MGM Films, Because 'Widow' 

Open Strong at Music Hall, Loews 

NEW YORK—Two lavish new Technicolor Fine Arts — The Stronger in Between (U-l), 6th 

MGM musicals, "Because You're Mine" and '.'.''' .' '.'.'.'. 

Globe—You for Me' (MGM) 

'. 

'. 

'. 98 

. 

"The Merrv Widow" opened to strong busi- Guild—Brighton Rock (Moyer-Kmgsley) 105 

,. .. ,, . 

„ , • „„.'„ Little Carnegie Beauty and the Devil (Davis), 5th 

ness at the Radio City Music Hall and Loew s ^|^ _^ ,00 

State respectively. The Music Hall had the Loews state—The Merry widow (MGM) 130 

, i- , » -J (.!,„ i,,,„Q Moyfoir High Noon (UA), 10th wk 105 

customary long waiting lines outside the huge Normondie-The Magic Box (Fine Arts) 120 

theatre during the weekend. A third MGM Palace — Night without Sleep (20th-Fox), plus 

picture, "You for Me," was just average at 

pJa;;fol''nt— Big' Jim MeLoin'{WB); plus' 'stage 

the Globe and lasted only one week. show, 2nd wk no 

„ , _, T n* • \^Â *-i^rt ui^rrroct Poris—CosQue d'Or (Discino), 6th wk 95 

"Somebody Loves Me had the biggest 

p^^,^ Avenue—The Amazing Monsieur Fabre 

nonholiday week in recent years at the Roxy, (Futter), 3rd wk 115 

ii-

I 

> 

. . Wanda 

. . Seymour 

. . Leon 

. . William 

. . John 

. . Joseph 

. . Anne 

. . 

. . Rudolph 

. . Raymond 

. . Charles 

. . 

BROADV\/A'/ 

lludrcy Hepburn, who completed William 

Wylei's "Roitmii Holiday" for Paramount 

. 

In Rome, returned to America October 1 to 

resume her tour In the Broadway stage hit, 

"Oigl" . Hendrlx, who finished her 

role In "South of Algiers" for United Artists 

is in New York for a two-week visit 

II on radio and TV . Baxter 

una Hriiin Aherne completed their Quebec 

location shots for Alfred Hitchcock's "I Conless" 

and planed out of New York for further 

scenes In Hollywood Dorothy Bromlley. 

English actress 

. . . 

who made her film debut In 

"Pleasure Island" for Paramount, returned 

from a London vacation October 1 and flew 

to Hollywood the following day . 

Lewis. MGM contract player, is in 

. Monica 

New York 

to begin a two-month tour on behalf of 

"Everything I Have Is Yours." 

Samuel Goldwyn left for the coast October 2 

with Mrs. Goldwyn . C. Flinn, Allied 

Artists advertising and publicity director, is 

in new York following the Chicago .sales 

convention . . . E. S. Gregg, vice-president and 

general Manager of the Westrex Corp., left 

New York September 30 for conferences in 

Hollywood . Mayer. Loews International 

regional director for the Far East. 

returned September 30 from a three-week 

visit to his territory. 

Russell V. Downing, president and managing 

director of the Radio City Music Hall, is 

in Hollywood for his annual look at new 

product for the theatre . Sistrom, 

Paramount producer of "Atomic City" and the 

forthcoming "Botany Bay." left for London 

October 1 to discuss a new picture with a 

British locale . . . Kenneth Grossman, assistant 

to Louis K. Sidney. MGM studio executive, 

is in from the coast on a combined 

business-vacation trip. 

M. L. Simons, assistant to H. M. Richey, 

MGM exhibitor relations head, returned to 

his desk after a brief illness . . . Sammy 

Cohen, foreign publicity manager for United 

Artists, celebrated his 20th year with the 

company October 1. He went to UA in 1932 

after 13 years with Paramount 

Manheimer of 

. 

MGM's home office 

. . Claire 

insurance 

department was tendered a luncheon at Longchamps 

by her a.ssociat«s and friends September 

27 on her forthcoming marriage to 

Michael Spergel. The bride-to-be was given 

a silver service. 

Southern Illinois October 6, 7 .. . Walter 

Seltzer, publicity representative for Hal 

WalUs. returned to Hollywood after a twoweek 

stay to set publicity plans on "The 

Stooge" and "Come Back, Little Sheba," 1953 

relea.ses for Paramount . Boasberg, 

RKO north-.south division manager, was in 

Dallas to attend the opening of "The Lusty 

Men" October 1 ... F. J. A. McCarthy, Unlver.sal 

southern Canadian .sales manager, left 

for St. Louis September 29 . . . Rube Jackter, 

Columbia assistant general sales manager, left 

for Kansas City and Des Moines. 

Bob Hope, star of Paramount's "Son of 

Palefac?," returned on the Liberte from a 

six-week tour of Europe, and made a one-day 

personal appearance on the stage of the 

Paramount Tlieatre on opening day of the 

picture October 1. Later in the week, Hope 

flew to Hollywood to make "Girls Are Here 

to Stay" . Fiiml. composer, his 

wife and Franz Waxman, composer of many 

scores for dramatic films, also returned from 

Europe . Massey returned to 

America on the Queen Elizabeth with Mrs. 

Mas.sey after attending the opening of his 

new play. "The Hanging Judge" in London . 

Guy Rolfe, British actor who played in "Ivanhoe," 

planed in from London to appear in 

"Young Bess" for MGM in Hollywood. 

Colquitt to Cinemart 

NEW YORK—Walter T. Colquitt, formerly 

of Story Films, has been named vice-president 

and treasurer of Cinemart International 

Corp. by Varian FYy. president. Following his 

work on the English language version of "Bitter 

Rice," Colquitt will set up a studio at 

Cinemart especially designed for dubbing foreign 

language films in English dialog. 

Film-TV-Radio Tieup 

Off to Good Start 

NEW YORK—The promotion lleup between 

the film and radio and television industries 

here ha-s gotten off to a good start. The results 

at the end of the first two weeks have pleased 

both officials of the Organization of the Motion 

Picture Industry of New York and of 

the National Broadcasting Co. 

So far, films have reaped the major benefits 

with four radio and two television programs 

spurring theatre attendance. Later, 

possibly within two weeks, the theatre.

I Birth" 

. . Rep. 

BUFFALO 

f^harles McLeary, who has been associated Krolick and Charles B. Taylor, UPT^ Vincent 

R. McFaul and Ed Meade, Shea's; 

with Loew Theatres in Baltimore for the 

past 18 years, recently as manager of the George H. Mackenna, Basil's Lafayette; Robert 

T. Murphy, Century; Phil Cohen, 

Parkway there, has been appointed manager 

of Shea's Elmwood, a Buffalo community Cinema, and Marion Gueth, secretary, MPTO 

house, where he succeeds John Maucieri of Western New York. The film will be 

who moved to Dayton. McLeary was born shown in all the first run houses the week 

here and married a local girl. In 1923, he preceding the opening of the drive October 17. 

was assistant manager at the State here, 

Jay Golden, RKO Theatres district manager 

who headquarters in Rochester, con- 

now the Century . . . Shea's North Park 

has been undergoing renovation and redecoration. 

A new screen has been installed and 

ferred with Arthur Krolick in the UPT executive 

offices and caught the special preview 

premiere of "The Miracle of Our Lady 

a new concession pavilion added. 

Action on a proposed change in zoning to of Fatima" at the Center . Edmund 

permit construction of a second drive-in on P. Radwan, Buffalo Republican, has declared 

Delaware avenue, north of the Sheridan that exclusive theatre TV showing of fights 

Drive-In Kenmore, was held up at the latest such as the Walcott-Marciano affair, are 

town board meeting. More than a score of against the public interest and constitute an 

home owners objected to the construction. illegal restraint of trade. Radwan has sent 

The matter went back to the board acting as a letter to Attorney General McGranery asking 

investigation to ascertain whether anti- 

a committee of the whole, with action a 

week hence being indicated. It is understood trust laws have been violated. He has sent 

that Ben Schick plans to build the drive-in. a copy of the communication to the FCC. 

"A new boom in western New York TV Dave Miller, chief barker of Variety Tent 

set sales is under way as manufacturers, 7, has hit upon a good idea to aid in the 

distributors and dealers toil to supply a sudden 

upsurge in set demand." said Dean He has sent out cards announcing a "Meet 

fight against the 20 per cent admission tax. 

Richmond in the Buffalo Evening News. Your Congressman" night in the club on 

"Shortages of some models spot the market Monday night (6) at 9 p. m. To this event 

for the first time in several years." 

he has invited a large number of candidates 

who are fighting for election this year. 

Jack Goldstein, manager at National Screen Industryites will thus have an opportunity 

Service, returned from conferences in New 

to meet the men who seek office and to get 

York on two subjects. One was the handling 

in some good propaganda against the tax. 

of trailers in the local exchange area direct Another prominent theatreman behind the 

from the Buffalo office. This will start immediately. 

The other is the moving of the 

idea is Elmer F. Lux, president of the Buffalo 

common council and general manager of 

headquai-ters from the first to the third floor 

Lazar Theatres. 

in the Film building at 505 Pearl St., which 

now is under way. 

"Somebody Loves Me . . . Drive Carefully!" 

This is the slogan that Arthur Krolick and 

Carol Rindcen, house manager at Shea's 

Charlie Taylor of UPT developed as a tie-in 

Buffalo, spent a week's vacation at his home with the Safety council in behalf of the 

in Kenmore, entertaining his daughter who Betty Hutton starring vehicle current at the 

was visiting here from her home in California 

. . . The 1952 Community Chest 

Paramount. Through the cooperation of Buffalo 

safety authorities that slogan was 

film, about 10 minutes in length, was previewed 

for downtown theatre managers the 

splashed all over western New York on the 

rear of automobiles, trucks, bicycles, etc. 

other afternoon in the 20th-Fox screening 

room. Attending the preview were Arthur Barbara Kallet, the youngest daughter of 

Mike and Mame Kallet of the Kallet circuit, 

is to be married on October 18 . . . 

The office force of the UA exchange threw a 

farewell party for James O. Ryan, booker, 

BREAKING B.O. RECORDS who joined the armed forces. He is a nephew 

ic All New! In Gorgeous Color! -^ 

of Mary Ryan, MGM office manager . . . Mrs. 

t/^% LILI StCYR i Robert Kallet, daughter of Elmer F. Lux, is 

expecting a baby. 

\ TROTH i 

Aildcd: Added: M 

"Moteitd Lo»t" 'Mi 

:clusi*ei Write! Wire! Phone! 

ROSE ROAD SHOWS I 

m HI Ave,, N W, Washinglon, DC 

Maurice Bergman Speaks 

NEW YORK—Maurice Bergman, head of 

public relations for Universal, was principal 

speaker at the first fall luncheon meeting of 

the As.sociated Motion Picture Advertisers at 

the Piccadilly October 1. Bob Hope, Paramont 

star, who made personal appearances at 

the Paramount Theatre, where "Son of Paleface" 

opened, made an appearance at the 

meeting. Motion picture editors of New York 

daily new-spapers were the honor guests on 

the dais. Harry K. McWilliams, president, 

presided. 

'Forever Female' Is New Title 

The title of Paramount's picture formerly 

called "Reaching for the Stars" has been 

changed to "Forever Female." 

OPEN FALL ACTIVITIES—The Variety 

Club of Albany opened its fall 

activities recently with a dinner at the 

club. Shown above, left to right, attending 

the event, are, Nate Winig, chief 

barker of the Variety Club; Representative 

Leo W. O'Briend of Albany, who 

was introduced to the members by 

Charles W. Smakwitz, right, Warner zone 

manager. 

Goldwyn Feature to Open 

At Victoria and Paris 

NEW YORK—"Hans Christian Andersen," 

Samuel Goldwyn's Technicolor production 

starring Danny Kaye, will open day-and-date 

at the Criterion Theatre on 57th street about 

Thanksgiving. 

The picture will be the third day-and-date 

Broadway and art house theatre engagement 

to be playing simultaneously in Manhattan 

first runs, "The Four Poster," the Stanley 

Kramer production for Columbia, starring 

Rex Harrison and Lilli Palmer, being scheduled 

to open at the Victoria on Broadway 

and Sutton on east 57th street October 15, 

and "Limelight, " Charles Chaplin's picture 

for United Artists release, being scheduled 

to start a continuous run at the AsUw on 

Broadway and a two-a-day engagement at 

the Trans-Lux 60th October 23. 

Four of Ornstein Stories 

Are Listed Among "Best" 

NEW YORK—Four of the 20 stories William 

Ornstein included in his book, "Ma 

and Me," just publi-shed by Story Book Press 

of Dallas are given "distinctive" mention by 

Martha Foley in the 1952 "Best American 

Short Stories." The four originally were 

published in the American Jewish Times 

Outlet. They are titled; "The Apprentice," 

"Eventide Song," "Badge of Honor" and 

"Tea on Wednesday." 

In addition. Miss Foley mentions in her 

anthology six other Ornstein stories: "The 

Crime of These Corners," published in the 

Kansas State college magazine; "Fun, Fast 

and Feast," "Harold ithe Shamusi Klein" 

and "Ocarina Nocturne," from Outlet; "Family 

Tree," from the American Hebrew, and 

"Same Line, Old Tune," from Wildfire. 

Screen Gems' New Address 

NEW YORK—Screen Gems TV department, 

located at 729 Seventh Ave. the past three 

years, will move to an entire floor at 233 West 

49th St. October 6. The Princeton Film Cent.er, 

which produces documentary films, moved 

from Princeton, N. J., to 270 Park Ave. October 

1. 


;l 

. . The 

— 

ALBANY 

RttendinK the first Viiiiely CUib cllniicr of 

the fall season were Chief Barker Nate 

WlnlB, Charles A. Smukwltz. Gerry Alkln. 

Mortimer A. Ka-ssell. Gene Lowe, Harry 

Alexander. Leo Greenfield, Howard Smith, 

Bny Smith, Milton Levins, Arthur Newman, 

Al La Flamme, Jack McC.rath, Clayton 

Pantanes, Dr. Samuel Kallson, George 

Schenck, Joe Saperstein, Ralph Ripps. Harold 

Gabrilove, Gene Teper, Henry Seiden, 

John Carroll. Harry Lamont and Lewis A. 

Sumberg. 

Italian Stars, Directors 

Arrive for Salute Week 

NF:W YORK riiir, .,f imlys leading film 

stars. Silvana Miiiumiki. Elcnora Ro.ssl-Drago 

and Marina Bertl. were In the Itulian film 

delegation which arrived over the weekend 

awarded the Oran Prix in the 1952 Cannes 

Film Festival; Lulgl Zampa. director of "City 

on Trial." co-starring Eduardo Clanelll and 

Silvana Pampanlnl, and Luciano Emmer. director 

Heading the group were Dr. EiU'l Manaco. 

of "The Girls of Piazza Dl Spagna." 

president of the National A.ss'n of the Motion Dr. Ouallno. Dr. Emanuel Ca.ssuto. managing 

i 

director of Unltalla; Comm. Italo Gemini, 

Picture and Allied Industrie.s of Italy and of 

Italian Films Export. 

Dr. Renato Gualino. IFE head, has been 

The Schenei-lady Union-Star ran a threecolumn 

picture showinR Phil Rapp, manager 

Films Laurentls, Fortunate MLslano and Antonio 

the celebration of the Salute to Italian 

in town several days arranging for details of 

of the State there, pointing to a sign in the week which gets under way October 6. 

arcade on the National Kid day sale of the Albert Lattuada and Renato Rascel. director 

Mosco are also in the delegation. 

paper for the Kiwanis club welfare fund 

and star, respectively, of "Tlie Overcoat," 

Tyler Halse resigned Thursday (2i as are flying over. "The Overcoat" will open at 

assistant manager of Warners' Ritz to accept the Little Carnegie Monday (6) as the official 

a position as assistant chemist at Bender start of the celebration. 

Laboratory. Halse hopes eventually to enroll There will be .seven premieres during the 

in Albany Medical college. He took a premedical 

course at Siena . . . Deo West, who 

celebration. Each picture will be presented 

for one evening only. 

recently retired from the Rensselaer fire department 

after 50 years of -service, is now a 

Lattuada is also the director of Miss Mangano's 

new film. "Anna." which will probably Arnova and Enzio Staiola: Wednesday 

ipen doorman at the Ritz. 

be included among the seven premieres. 

Stars taking part in the seven-day observance, 

in addition to Miss Mangano. who first 

Industry men introduced at the Albany 

Jersen; Kiwanis club luncheon appearance of Maurice 

A. Bergman. Universal director Df pub- 

won fame in this country in "Bitter Rice." 

iductioa 

are; Marina Berti. who has been seen by 

nd-dale lic relations, were Dan Houlihan, Paramount 

manager; Saul J. Ullman and Joe 

American audiences in "Quo Vadis" and "The 

ttaboui 

Sky Is Red"; Elenora Rossi-Drago, star of 

Saperstein, his assistant: Nat Rosen, 20th- 

"Behind Closed Shutters"; Carla del Poggia. 

iiid-iiaK Fox manager, and Johnny Wilhelm. 20th-Fox 

star of "Without Pity" and "Mill on the Po"; 

sgeiMl head booker; Leo Greenfield. U-I manager 

Lea Padovani. star of "Outcry." and Gina 

ihattai and booker Al Marchetti and Gene Lowe, 

Cervi. star of "Fabiola" and co-star with 

Sanlej salesman, and Jack Goldberg. MGM manager. 

Fernandel in "The Little World of Don 

stanmg Arthur J. Newman. Republic manager, and 

Camillo." 

! schedroadway 

bought tickets, but could not attend. 

William German, home office representative, 

Among the directors are: Renato Castellan!. 

who.se "Two Cents Worth of Hope" was 

ober 1), 

W. H. Aust closed his drlve-in at South 

pitlore 

;hediiW 

Glens Falls September 27 . . . Bill Donate cut 

m playing time at the Rustic Drive-In, West 

or, 

Sand Lake, to weekends while Johnny Gardner 

Diem at 

sliced Thursday from the schedule at 

the new Turnpike Drive-In at McCormacks 

Corners, between Schenectady and Albany 

9S 

John and Peter Marotta ran a two-night 

show at the Carman Drive-In. Guilderland. 

iSt' 

for the benefit of the Fort Hunter volunteer 

ies Wilok, 

fire department . 

"Ma 

lok Pies 

m by 

. . . 

reported to be doing nicely with Paramount 

first run pictures, obtained via bidding 

The former Keeney. Elmira. is now called the 

Imericar. 

New Elmira. Dipson Theatres relighted the 

lete 

theatre September 25. 

lly 

TiUlK h 

A heavy turnout for "The Greatest Show 

jientice," 

and 

on Earth" caused Manager Pat Patterson to 

lor" 

open the second balcony of the Leland Theatre 

s in to 

Sunday afternoon. The audience then 

numbered 1.200. The last time Patterson used 

'lUe 

es: 

din the 

the top tier was for "Tembo" . local 

distributor of "Sound Scriber" ran advertising 

Fast 

nil, 

on the theatre page tieing in the dic- 

Fast 

KleiT'' 

-m- tating equipment with "Sudden Feai'" at the 

0. and 

Enlace. Copy showed Joan Crawford using 

the device in the film. 

dfire. 

Bizet's opera, "Carmen," will be presented LOOK OVER ACCESSORY DISPLAY'—Metro-Goldwyn-Mayer and National 

jaitment, 

«ltli» 

;23jfeii 

by the London Opera Co. at Warners' Strand Screen Service executives show interest in the "Ivanhoe" accessory display at 

the night of October 21 at $4.80 top. Manager 

Al La Flamme announced . . . Fabian's Jack Birnbaum, booker for the Randforce circuit; Suchman, operator of the Brook- 

the New York exchange. On the left are Lou .\llerhand. MG:« New York manager; 

Grand omitted screen shows Monday night side Drive-In, Newburgh, N. Y. On the right are Elmer Hollander, chief buyer for 

jiCentf' 

because of a Civic music concert . . . The the St. Cloud .Amusement Co.. Washington, N. Y'.; Rose Deutsch. booker for the 

Palace opened a special prerelease engagement 

of "Ivanhoe" Wednesday. 

National Screen Service, and George Dcmbow. NSS vice-president. 

Walter Reade circuit of New Jersey and New Y'ork; Herman Robbins, president of 

mo'**' 

^, 

ite.Octo- 

president of the Italian General A.s.s'n of Show 

Business; Enzo Rufinl. .secretary-general of 

IFE. and Producers Carlo Plntl. Dlno De 

A .series of civic ceremonies, luncheons, receptions 

and other functions Is scheduled 

during the week. All proceeds from the film 

shows will go to the American Theatre Wing 

and the Will Rogers Memorial hospital. 

The full list of releases follows: Tuesday 

(7)—"Times Gone By." directed by Alessandro 

Blasettl. with Vittorio de Sica, Glna 

Lollobrigida, Aldo Fabrizi, Pina Renzi, Aldo 

"Umberto D," directed by Vittorio de Sica, 

starring Carlo Battisti, with Maria Pia Casilio 

and Lina Gennari; Thursday—"Anns." directed 

by Alberto Littuada and starring Silvana 

Mangano. with Raf Vallone. Gaby Morlay 

and featuring Vittorio Gassmann; Friday 

—'The Little World of Don Camillo." directed 

by Julien Duvivier. and starring Fernandel. 

with Gina Cervi; Saturday—"Europe '51," 

directed by Roberto Rossellini. starring Ingrld 

Bergman and Alexander Knox, with Giulietta 

Masina and Ettore Giannini: Sunday—"Two 

Cents Worth of Hope." directed by Renato 

Castellani. and starring Maria Flore and 

Vincenzo Musolino 

BOXOFFICE October 4, 1952 45

. . Irving 

. . . John 

. . Jac 

. . Some 

. 

. . . The 

. . Mrs. 

. . Mrs. 

. . Exploiteer 

. 

I 

:: 'Jie li 

PHILADELPHIA 

M'orman Shigon, 

Philadelphia correspondent 

. . . 

for BOXOPFICE magazine, has been appointed 

publicity director for the Veterans 

for Stevenson in the Philadelphia area 

Ruthe Ann Colbs is the new booker at Allied 

. . . 

Ben Blumberg, manager 

Theatre Service . . . 

of the new 69th Street Theatre, has been 

elected president of the Warner club of Philadelphia. 

Jack Goldman of the Center Theatre 

was elected vice-president Frank L. 

McNamee, prominent industryite. was a 

speaker at the sixth annual banquet of the 

Box 1776 Ass'n. 

. 

MGM's "Everything: I Have Is Yours" was 

previewed Wednesday (1) at the Randolph 

Theatre . . H. S. Jacobs and Dr. S. H. Lumisch, 

part of the syndicate owning the Wynne 

Theatre, are taking a leading part in organizing 

a businessmen's association for the 

Wynnefield area. Jacobs impressed the group 

organizing the association when he told those 

assembled that he could have sold the Wynne 

Theatre building at a profit for conversion to 

a supermarket, but that communal pride and 

the hope of a revival of business induced him 

to hold on to the theatre. 

The recent report that John Shade of the 

Temple Drive-In in Williamstown had 

switched from Tristate Theatre Service to 

Milgram was in error. Sandy Gottlieb of 

Tristate advises that Allied Booking and not 

Ti-istate handled the Temple account. 

Duke Ellington, well-known band leader, 

played host on Monday (29) to 250 underprivileged 

youngsters at the Earle Theatre. 

The guests, ranging in age from 8 to 15, were 

selected by the Crime Prevention Ass'n, the 

police department's juvenile aid bureau and 

the Chris J. Perry Lodge 965 of the Improved 

Benevolent Protection Order of Elks of the 

World. 

Izzy Rappaport, owner of Baltimore's Hippodrome 

Theatre, was in town for the heavyweight 

championship fight. He dropped into 

Temple hospital to visit Jay Emanuel. He 

borrowed a white coat from an interne to get 

a big laugh out of the convalescent . . . Herman 

Comroe, the new manager of the Earle, 

is no stranger to midtown theatres. He formerly 

managed the Capitol and other Market 

street houses for the Stanley-Warner chain. 

Mrs. Lee Spires is a new bookkeeper at Republic 

The Fox, the showcase for 20th- 

. . . Fox product, is continuing its recently adopted 

policy to play film from other distributors. 

It got MGM's "Ivanhoe" on bids for a tenweek 

run beginning October 8. 

Ralph Cohen, Overbrook Theatre, is the 

father of a baby boy, his fourth son . . . Ralph 

Banghart, RKO, has moved into the home of- 

. . . 

fice, joining the Walt Disney production staff 

Republic booker Jim Flynn is now office 

manager . Sochin, U-I shorts subject 

sales manager, was in town in connection 

with a shorts sales campaign ... In response 

to a request by New Jersey state athletic commissioner 

Abraham Green for an opinion as 

to the legality of taxing theatres 10 per cent 

on the telecast to theatres of fights and 

wrestling matches. Attorney General Theodore 

Parsons has ruled that the state of New 

Jersey cannot impose a tax on television 

shows programmed into theatres. 

The Stacy property on State street in 

Trenton has been sold by the Hildinger interests 

to a Newark realty firm . . . Victor Mc- 

Laughlin was in town to help drum up interest 

in "The Quiet Man" . 200 persons attended 

the recent Variety Club Tent 13 golf 

tourney and dinner dance at the Green Valley 

Country club. The low gross winners included 

Leo Brodsky, Louis Segall, Harry N. Ball. 

Peter Tyrell, Bernard Seidman, Lynn Creason, 

Edward Pincus, Harold Hirshberg and I. 

Heichlin. 

Richard Perfidio, a 13-year-old Kensington 

boy, was killed on Sunday i28i when he fell 

from a ladder and landed on a row of spikes 

on the stage of the abandoned Allegheny 

Theatre. The spikes were used to hold ropes 

a:id scenery when the theatre was in use . . . 

Jack Harris, American Film, has been named 

commander of the Variety Post 713, American 

Legion, and Norman Silverman, manager of 

Repubhc, is the new vice-commander. Mrs. 

Betty Brown is the first president of the post's 

newly formed auxiliary. 

BALTIMORE 

. 

. 

/êorge Browning, Stanley Theatre publicist, 

was in New York enjoying a round of 

shows . . Neil Tabor, son of Sam Tabor, 

Republic salesman, has been commissioned 

a first lieutenant in the army judge advocate 

branch Kahn, publicity dii'ector of 

Warner Theatres in the Pittsburgh area, is 

enjoying a vacation in Baltimore . . . Norman 

Clark, Baltimore Newspost drama critic, has 

returned to his desk after a vacation, during 

which he was relieved by Jack Cosgrove. 

. . . 

Walter Gettinger, Howard Theatre, has returned 

from a New York trip . . . Leon Back, 

Rome circuit, was a participant in the Washington 

Variety Club golf tournament 

Mother of Ed Kimple, Rome circuit executive, 

is in Union Memorial hospital with a broken 

hip as the result of a streetcar accident . . 

Jack Sidney, Loew's city manager, held a 

special screening for radio and TV personalities 

of "Ivanhoe." 

Tom Baldridge, MGM exploiteer, was in 

town working on "Ivanhoe" advance campaign 

. . . Orville Crouch. 

Kilduff, Century artist, has returned 

from vacation 

Loew's eastern division manager, and Oscar 

A. Doob, Loew's general theatre executive, 

were in town . . . Edith Bryant, secretary to 

Loew's Jack Sidney, leaves for California to 

meet her husband returning from Korea. 

WASHINGTON 

lyrrs. Nathan D. Golden and Mrs. Joseph 

Aiken, co-chairmen, have arranged an 

ambitious program for women who will attend 

the convention of the Society of Motion 

Hcture and Television Engineers at the 

Statler hotel next week. Included will be 

a luncheon, sightseeing trips, shopping tours, 

tea at the White House and reception by Mrs. 

Ti-uman, luncheon at the Columbia Country 

club and an evening at the Acadamea with 

Mrs. Eric Johnston and Mrs. Joyce O'Hara 

acting as hostesses, and tea at the Greek 

embassy, hosted by Ambassador Politis. 

Elmer McKinley has joined the booking 

staff at 20th-Fox . Molly Shaftel, 

wife of Office Manager Art Shaftel, has left 

Prince Georges hospital and is recuperating 

at home. 

. . . 

Office Manager Joe Kronman celebrated a 

birthday and the office threw a party 

Mrs. Eleanor Weiner, Weiner ch-cuit. underwent 

an operation in Garfield hospital . . . 

The Realart Theatre, Baltimore, has reopened 

booths in the Shoreham, Statler and 

Willard hotels, manned by women of Variety 

Club for the benefit of the welfare fund, 

opened Satiu'day (4). 

. . . Agnes Broderick is 

The welfare board of Variety Tent 11, under 

the chairmanship of Rudolph Berger, met 

Wednesday evening 

assistant at Clark Film . . 

John Opert's new 

. Alice father, 

Lillian Lee, Paramount, celebrated a birthday 

Monday and her 29th year in the motion 

picture industry . 

who was operated 

. 

on last 

Robrecht's 

week, is now recuperating 

at home . Mike Weiss 

was a visitor . . . Lillian Lee went to Denver 

Saturday to spend a week's vacation with her 

grandchildren. 

The women of Variety, headed by -âra S. 

Young, were guests at a television broadcast 

Thursday. Broadca.st, sponsored by National 

Harvester Freezers and Prudential Frozen 

Foods, was the first one of a series . . Ina 

. 

Pritchard, U-I, has returned from her vacation 

. Frank Swank, wife of the Loew's 

Theatres carpenter, is in Garffeld hospital . . 

lATSE Local F-13 will resume its regular 

meetings at the Carlisle hotel Monday (6). 

Manual on Art Shorts 

NEW YORK—Detailed plans for advertising, 

publicizing and exploiting the seven art 

short subjects in Technicolor being released 

by 20th Century-Fox are packaged in an 

eight-page manual now being distributed to 

theatremen. A complete theatre campaign, 

tested in Allentown, Pa., highlights the exploitation 

section, which also features tieups 

with schools, clubs, civic leaders and opinion 

makers. The shorts were produced by Boris 

Vermont in association with Marilyn Silverstone 

and directed by Jean Oser. 

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. . . Butler 

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Drive-In Loses Its Plea 

Jo* For Ban on Picketing 

PITTSBURCIH Tlu' Haiiiiiii- Dnvc-Iii was 

denied a prelliniiiary Injunction by Allegheny 

county common plea.s JudRe Rus,sell 

s 

at 

w 

H. Adam.s In the outdoor tlieatre'.s petition 

against picketing by Local 250 of the AFL 

tt, 

i 

*8 toim 

soft dritilc workers, beer distributors and 

allied employes union. The union has picketed 

the theatre's 12-acre site in Harmar 

> Coiinii] 

township for several weeks in a strike agaiast 

« OTJar, 

Penn Sportservice. Inc., operators of the refreshment 

*f Grey 

concession on this property. After 

three days of testimony, Adams ruled that 

the outdoor theatre owners had not established 

t booiii) 

its right to an injunction. The thea- 

t y Staiifi 

tre also asked $10,000 damages from the 

union. James Lebarty, secretary and business 

tuperstt^ 

representative, and Albert Dietrich, AFL 

representative. 

All outdoor theatres in the area which 

lekratjd 

have concessions leased to and operated by 

Penn Sportservice have had their conces.sions 

undc. 

it, 

closed for three weeks, while the theatre 

properties (not the concessions! have been 

sa picketed. 

itatlei 

Film carriers during this period have refused 

of VariKi 

to pick up films for these theatres 

fare liic: 

and owners and employes have been going 

Into the film exchanges to seek their cans 

of film and to return films which have been 

;ii,iiiiii8 

m. me exhibited. The Harmar, one of the Associated 

Drive-In Theatres units, is taking its case to 

[odtiick 

the state superior court. 

i a brithe 

mm 

Joe 'Warren, owner of the Rose Drive-In 

and the Rose Speedway, requested restriction 

of striking employes of the concession stands, 

Ijttie, 

It's 

B now rtoperated 

by Penn Sportservice, from picketing 

Hike Weis 

his enterprises and Judge George H. Mc- 

Denta Wherter of the 'Westmoreland county common 

niithtia 

pleas court granted the injunction 

pending a full heai-ing. 

A union official .said the concession employes 

ly* 

had been paid $3.50 for their services 

for the few hours in the evenings and that 

tooaiia? 

Sstiori 

the concessionaires have offered a raise to 

y 

FioM 

$4.75. Theatre managements are not involved 

ial 

and the projectionists union has permitted its 

!S loi 

her vaci 

men to operate in their rooms. 

the to Meanwhile, assault and battery charges 

filed by George Rodnok of the Harmar 

tospital" 

its Kji Drive-In Theatre against Edward Slesinski, 

former employe, will be heard October 8 before 

IS). 

iiiai 

Squire John McCurdy of Oakmont. 

S 

ELIZABETH, 'W. VA.—James Vogeding is 

adveiti." 

I 

the owner ol the newly opened Ritchie Driveseven 

ail 

nj release 

Its 

the 

«• 

ires t* 

Hid 

EdbyB«n 

jtet 

In, located on EUenboro hill on Route 16 

midway between Pennsboro and Harrisville. 

The stadium-type outdoor theatre, first of 

its type in the area, is equipped with RCA 

sound. Simplex projectors and Simplex in-car 

speakers totaling 112. The site was leased to 

'Vogeding by Perry Drey, a well-known exhibitor. 

Vogeding is owner of the Elizabeth 

Theatre here and part owner of the Regent 

Theatre at West Union. 

James Vogeding Opens Airer 

Complete Sound and Projection Service 

ATLAS THEATRE SUPPLY 

Gordon Gibson, Mar. 

402 Miltenberotr St., GRant 1-4281, Pittsburjh, Pa. 

MOTIOGRAPH — MIRROPHONIC 

0* BOXOFFICE 

ISi 

PITTSBURGH 

, . . A 

Joseph K. Krc«nviin. Johnstown manager for 

Warner Theatres, states there arc .several 

praspective buyers for the Majestic there but 

no actual .sale has been arranged. Meanwhile, 

the Majestic, cloj.ed since June 15, was reopened 

September 26 by the Warner circuit 

Crescent at Mahonlngtown feattlres 

bargain night on Tuesdays, with adult admission 

30 cents, all taxes included 

young pur.se snatcher grabbed the pocketbook 

of Sadie Rivetto. Aliqulppa, as she walked 

near her home one night recently. She Is a 

cashier at the State Theatre . Rae, 

daughter of the Danny Newmans, is betrothed 

to Harry Kimball of Swissvale. 

. . Adele 

Mrs. James B. Clark, widow of the pioneer 

here in exhibition, distribution and production, 

long absent from Filmrow, attended the 

recent srrcening of RKO's "The Lusty Men." 

She had suffered a broken heel some months 

ago and is using crutches .. . The Warner 

circuit reopened the Majestic at Butler on 

September 27 with continuous performances 

county Republican headquarters 

has been established at the Capitol Theatre in 

Butler. The auditorium of the closed theatre 

is being used for political meetings . 

and Arlene Segan of the Warner office are 

vacationing. 

. . Warner 

Mike Manos, circuit exhibitor, is under observation 

at Allegheny General hospital here 

Kahn, who directs Warner circuit 

publicity here, vacationed in Baltimore 

Nixon's film, "The Medium, " flopped 

and was pulled four days in advance of notice 

Hahn, formerly with the Harris circuit, 

now is a printing salesman . 

Kiwanis club sponsored a National Kids" day 

show at the Library Theatre last Saturday. 

The Star Theatre at Gla.ssport was reopened 

recently under the management of Ted Gorris. 

Hanna Theatre Service represents the theatre 

for booking . Sweeney, Republic manager, 

and John D. Walsh, Fulton manager, 

screened "The Quiet Man" for several dozen of 

the city's Irish and club representatives . . . 

The Stanley and Harris featured the locked 

circuit telecast of the recent heavyweight 

fight, grossing in excess of $21,000. Radio reporters 

said they saw scalpers selling telecast 

tickets for $10 and as high as $20. 

Joseph Bugala has assumed his duties as 

general theatre manager for the Manos circuit 

at the Greensburg headquarters. He has 

been associated with the circuit for 14 years, 

having started as an usher. A native of 

Latrobe, he had been Unlontown manager 

for five years prior to joining the executive 

Sam and who was heading over the Pacific 

when la.st heard from ... An alwayswelcome 

RKO vl.sltor Ls the veteran Jack 

deWaal. auditor for many years. 

Zoel "Zippy" Silvrrman has Joined the Filmrow 

circle as a Warner student booker. He Is 

a .son of David C. Silverman, RKO manager 

. . . Oliver Broughton of the MGM home 

office staff Is on duty at the local exchange 

Harris circuit has reopened the Family 

Theatre at St. Marys . and Mrs. 

Steve Rodnok sr.. will remain here to vole 

before they depart for their winter home in 

. . . 

Florida. They are the Oakmont exhibitors 

who have outdoor theatre Interests here 

The Brighton at New Brighton, with the cooperation 

of an insurance agency, is issuing 

tickets for a draw"lng. the winner to receive 

a bicycle on Halloween . Albright 

is the new manager of the HarrLs at Tarentum. 

Atlas Theatre Supply has remodeled the 

first floor section of its warehouse department. 

Major Job was the installation of a 

complete new brick wall and a single door. 

Rob Burwell Theatre 

PARKERSBURG. W. VA.—Safecrackers 

obtained $250 at the Burwell Theatre early 

Friday i26). The Burwell Theatre burglary 

was reported to police at 6:45 a. m. when a 

cleaning woman found a coin beverage machine 

broken open. Investigation by police 

revealed the damaged safe on an upstairs 

floor. The beverage machine was damaged 

in the amount of $65 and $30 was stolen 

from its coin box. Two inside theatre doors 

were forced open by the safecrackers before 

they reached the office room. 

Small Houses Ask License Fee Cut 

ERIE. PA.—A possibility loomed this week 

that city council may reduce the license fee 

of smaller theatres. This became evident 

when a request of Thomas Farr. manager 

of the Aris Theatre, was turned over to 

Erie council which will sit as a committee 

of the whole to discuss the theatre license 

fee which Farr claims is out of proportion. 

The Aris manager contends that smaller theatres 

should pay a fee of only $25 while 

the larger theatres should pay $50. At present., 

all theatres pay the S50 fee. 

. . . Francis 

Reconditioned Roosevelt Opens 

REPUBLIC. — 

P.'^ "See the difference" was 

the advertising line used in the recent reopening 

of the Roosevelt Theatre here by 

staff. 

owner Matteo Faenza. Completely reconditioned 

from top to bottom, with new screen, 

David Brown is expected to check out from projection, lens and rebuilt seats. 

Screen Guild sales duties soon, at which time 

Hymie Wheeler will cover the entire film 

Irving Schulman is adapting William Fay's 

area for this company . . . Tony Mungello, 

Saturday Evening Post story. '"One for the 

Burgettstown exhibitor and contractor who Road" for Republic Pictures. 

had his Boy Scout troopers busy on a 

political registration campaign, is keeping 

them working on a "'get out the vote" drive 

than 300 turned out for the Hanna 

Theatre Service party at the Variety Club 

last Friday evening, which inaugurated a new 

.season for family night parties at the club 

M Attn 

in the William Penn hotel 

Thomas, Filmrow projectionist, took over his 

son Bob's Christmas card sales at the request 

of Bob who is in uniform for Uncle

ii 

' 

More Import Licenses 

To Japan Sought 

NEW YORK—Member companies of the 

Motion Picture Export Ass'n decided Thursday 

(2> to appeal again to the Japanese government 

for an allotment of 63 import licenses 

instead of the lesser number of 59 now 

scheduled for the majors for the second half 

of the fiscal year ending March 1953. Irving 

Maas. vice-president, who is in Japan, was 

notified to press the request, if necessary until 

a deadline of October 14. 

The majors had been expected to re-allocate 

the reduced number of permits at the meeting, 

but failed to reach any agreement. For the 

first six months of the year, MGM had nine, 

20th Century-Fox eight. Paramount and Warner 

Bros, seven, Columbia and RKO six. Universal-International, 

Republic and United 

Artists five and Allied Artists four. None 

wanted to give up any. The Japanese made 

no change in the number, 15, alloted members 

of the Society of Independent Motion Picture 

Producers. 

In the meantime, the majors will observe 

the interim arrangement of two permits a 

company. 

France and Brazil were briefly discussed. 

Eric Johnston, MPEA president, will probably 

go to Paris within a month, but that will depend 

on progress on the arbitration plan. He 

said that was his "No. 1 interest." 

'Gaucho' Given Elaborate 

OpeningAboard Argentina 

NEW YORK — Elaborate King Neptune 

ceremonies were put on aboard the Moore- 

McCormack liner Argentina for the premiere 

of "Way of a Gaucho," 20th Century-Fox 

Technicolor picture filmed in the Argentine. 

The festivities began with a cocktail pai'ty 

at 6:30 p. m., with officers of the ship and 

20th-Fox executives receiving the guests. 

Then there was a Jantzen bathing suit 

fashion show, the King Neptune ceremony 

put on for the first time north of the 

equator, a special drawing for newspaper 

guests to see who would receive a 38-day 

cruise to South America, deck games, dancing, 

and a buffet dinner. 

Among those who attended were Ann Bancroft, 

Yolande Betbeze, John Bromfield, 

Carole Bruce, Corinne Calvet, Florence 

Chadwick, Nancy Craig, Gloria DeHaven, 

Art Ford, Arlene Francis, Martin Gabel, William 

Gaxton, Wanda Hendrix, Celeste Holm, 

Johnny Johnson, Mary Margaret McBride, 

Jack Palance, Gregory Ratoff, Mel Torme 

and Cornelius Vanderbilt jr. 

Study Delayed Payments 

For U.S. Films Abroad 

NEW YORK—Delayed rental payments for 

U.S. pictures abroad are becoming a source 

of concern to member companies of the Motion 

Picture Export A.«s'n, and a subcommittee 

composed of members of the foreign departments 

will probably be named to investigate. 

Several export managers have reported slow 

returns on films sold on credit to German, 

French and Italian circuits and individual 

theatres, with Columbia the chief sufferer. 

They are cortsidering a shutdown on product 

until payments resume. The amounts involved 

are large enough to be considerably 

annoying. 

WOR-TV Programs Pared 

35% in Economy Shifts 

NEW YORK—Station WOR-TV went into 

an economy wave last week and reduced its 

weekday on-the-air hours by 35 per cent. This 

meant the elimination of nine programs. 

One of these was the foui--hour "All Night 

Show," which went off the air at 12 o'clock 

instead of 4 a. m. Another program will be 

substituted by Fred Robbins from 11:05 to 

midnight. 

Those dropped included: Buster Crabbe, 

Barbara Welles and Patt Barnes and his 

daughter, Barbara, who conducted the "Barnes 

Family Album"; Dave Elman's "Curiosity 

Shop," Mac Perrin's "Tune Room" and "Rod 

and Gun Club." 

The sports program was also hit. Remote 

pickups from the Yonkers Raceway were discontinued, 

the Jamaica wrestling Friday nights 

was dropped, with film programs substituted 

for the last two. "Music in Silhouette," a live 

shot, was cut from five evenings weekly to 

one, the 45-minute "Newsreel" was cut to 

five. After the World's Series the TV programs 

will start at 2:30 each afternoon. 

UN Cultural Organization 

Opposes All Censorship 

VENICE, ITALY—Opposition to all censorship 

was expressed at a gathering of 

artists here sponsored by the United Nations 

Educational, Scientific and Cultural Organization. 

The only exceptions noted had to do 

with obscenity and defamation, and it was 

decided that these should be matters for the 

courts to decide rather than censor and pressure 

groups. 

Film men attending called for reduction of 

taxes on production because films are an 

art, and for national archives in each country 

to preserve prints of all films. The sale 

of theatres for nontheatrical purposes was 

opposed in the face of warnings that there 

should be no government interference with 

transfers of private property. 

About 300 film directors, musicians, painters, 

sculptors, architects and writers attended 

from 44 nations. 

Cornell Films Acquires 

7 Pictures for TV 

NEW YORK—Cornell Film Co. has acquired 

the distribution rights to seven old features 

for television, according to J. Milton Salzburg, 

president. 

Four of the pictures, originally released 

by Monogram between 1932 and 1934, 

are: "Law of the Sea," "Police Court." "The 

Girl From Calgary" and "Jungle Bride." The 

others are: "The Wayne Murder Ca.se," "Fire 

Alarm" and "Convicts at Large," the last 

released by Principal Pictures in 1938. 

Salzburg left on the Queen Elizabeth 

September 30 for a five-week trip to England 

and the European continent to set up a production 

unit abroad for films for theatrical 

and TV distribution. 

Casino in Booking Deal 

NEW YORK—Casino Film Exchange, Inc., 

distributor of German film, has signed an 

exclusive contract for booking with the Wagner 

Theatre. Munio Podhor/.cr, president of 

Casino, recently bought out Joseph Scheinman 

and Max Gruen, founders of the firm. 

Heller Heads Merged 

Radio-TV Union 

NEW YORK—George Heller, national excutive 

secretary of Television Authority since 

it was organized in 1949. has been named 

national executive secretary of the newly created 

American Federation of Television and 

Radio Artists, AFL. The group, which represents 

20,000 performers who are active in radio' 

and TV, came about two weeks ago through' 

the merger of Television Authority and American 

Federation of Radio Artists. 

Negotiations with the major networks for 

new radio contracts began October 3 and will 

begin for TV contracts October 22, with the 

separate negotiations eventually to be merged. 

Heller said. Current radio and TV contracts 

will expire October 30 and November 30, respectively. 

Motion Picture Machine Operators Local 306 

has started negotiations with the Loew's, RKO 

and the Broadway first run houses for a new 

wage contract to replace the one which ex 

pired September 1. The union is asking for a 

15 per cent wage boost, with 2 per cent of 

this for the union's welfare fund. Local 306 

claims that the projectionists haven't received 

a wage increase in four years. 

M. H. Aylesworth Dies; 

Former NBC, RKO Head 

NEW YORK—Merlin H. Aylesworth, 66, 

first president of National Broadcasting Co. 

and former president and chairman of Radio- 

Keith-Orpheum Corp. and its subsidiary 

Radio Pictures, Inc., died at St. Luke's hospital 

September 30 after a long illness. 

Aylesworth, who was born in Cedar Rapids, 

Iowa, became president of NBC on its formation 

in 1926. Later, he became vice-presi' 

dent and chairman of NBC and resigned in 

1937 to join RKO. He resigned in~'1938 to 

join Scripps-Howard Newspapers as publisher 

of the New York World Telegram. He quit 

the newspaper field in 1939 to return to law 

practice in New York. 

As head of NBC. Aylesworth was the first 

to lease a legitimate theatre to present live 

radio programs before live audiences. He also 

introduced Amos and Andy to the air and 

promoted the first Metropolitan Opera broadcast 

on the air. 

Aylesworth is survived by his wife, the 

former Caroline McEnteer. whom he married 

in 1945, and two children by his first wife. 

Barton Jerome and Dorothy Aylesworth. 

Funeral services for Aylesworth were held 

at the Campbell funeral church Friday i3> 

Private interment was at Redding, Conn. 

Westinghouse Has 42-Tube 

Color TV Receiving Set 

CHICAGO—Westinghouse Eleclric Corp. 

has developed a 42-tube color television receiver 

that is comparable to black and white 

in every respect, stated Kenneth E. Farr. 

engineer for the corporation, at the eighth 

annual National Electronics conference at the 

Sherman hotel. 

The set uses the RCA tii-color tube and 

conforms to the color television system of 

the National Television Systems Committee, 

an industry group organized by set manufactmers 

about a yeai- ago when the Federal 

Communications Commission approved the 

Columbia spinning di.sk system. 

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'Ride' in El Paso, Tex. 

HOLLYWOOD— Plan.s ure being finalized 

for the October 17 world premiere of Republic's 

"Ride the Man Down" at the Plaza 

Theatre in El Paso. The Trucolor entry, 

based on a ,^tory by Luke Short, stars Brian 

Donlevy, Rod Cameron. Ella Raines and Forrest 

Tucker, and was produced and directed by 

Joseph Kane. Mickey Gross, studio publicity 

director, planed to El Pa.so September 29 to 

coordinate the premiere plans. 

Warners' "Springfield Rifle," starring Gary 

Cooper and lensed in WarnerColor, will make 

its bow Tuesday (7) at the Capitol Theatre 

In Springfield, Mass.. with a contingent of 

players including Phyllis Kiik. Philip Carey, 

David Brian and Big Boy Williams participating 

in premiere ceremonies. The film 

directed by Andre De Toth, was produced by 

Louis F. Edelman. 

• * « 

Highlighted by appearances by Robert 

Mitchum. Marilyn Maxwell and Arthur 

Hunnicutt, RKO's "The Lusty Men," produced 

by Wald-Ki'asna, was world-premiered September 

30 at the Worth Theatre in Fort 

Worth. The event was televised and broadcast. 

* • * 

Currently playing at New York's Rivoli 

Theatre. 20th Century-Fox's "Snows of Kilimanjaro." 

produced by Darryl F. Zanuck, will 

have its local invitational premiere Thursday 

(23) at Grauman's Chinese Theatre, following 

which the Gregory Peck. Ava Gardner 

and Susan Hayward topliner, megged by 

Henry King, will open its regular day-date 

run at the Chinese and Los Angeles. 

Paramount set the world premiere of Pioducer 

Nat Holt's "Hurricane Smith" to tie in 

with the Community Chest campaign kickoff 

Tuesday (7i in San Diego. A Hollywood 

troupe including John Ireland, Forrest 

Tucker. Richard Arlen. Jan Sterling, Joanne 

Dru, Tony Romano and Filmmaker Holt w'ill 

participate in the event at the California 

Theatre. 

Stooges at Beneiit Matinee 

HOLLYWOOD — Columbia's comedy trio, 

the Three Stooges, headlined a benefit show 

recently at Bard's Theatre here for 

some 400 spastic children, who were admitted 

free. The program also included cartoons and 

Stooge starring comedies. 

Screen Writers to Elect 

New Officers in November 

HOLLYWOOD— Nonuiin t.ii the annual 

election November 19 h.ivi iji en chosen by 

the executive board of the Screen Wrifc3rs 

Guild. The candidates: 

For president—Richard Breen. Richard 

Murphy. 

Vice-president—Valentine Davies. Ranald 

MacDougal, Leonard Spiegelgass. 

Secretary—David Dortort, Winston Miller. 

Treasurer—Charles Hoffman, D. M. Marshman 

jr. 

Executive board—Herbert Baker, Robert 

Blees, Adele Buffington, Morgan Cox, Warren 

Duff, Dale Eunson, Harold Medford, Joseph 

Hoffman. Curtis Kenyon, Beirne Lay sr., Erna 

Lazarus, Al Martin. Walter Reisch, DeVallon 

Scott. Richard Tregaskis, James Webb. 

The SWG board also ratified a propo.sed 

contract with the major TV networks as 

negotiated by the Authors League of America's 

national television committee, establishing 

certain minimums for video writing chores. 

Danny Kaye Planning 

To Start Tour Oct. 20 

HOLLYWOOD—Cujrently in San Francisco 

for a two-week vaudeville date at the Curran 

Theatre. Danny Kaye is planning a national 

tour of .selected key cities with his show, 

opening October 30 at the Paramount in 

Portland. His itinerary also includes the 

Paramount in Seattle and. po.ssibly. a twoday 

stand in Vancouver. He has been set 

to open Christmas day at the state fair in 

Dallas. Kaye's next film appearance will be 

in Samuel Goldwyn's "Hans Christian Andersen," 

scheduled for winter release by RKO 

Radio, 

Cited for 'California' 

HOLLYWOOD—A special citation of 

merit 

was awarded Warners and the late Gordon 

Hollingshead, who was the studio's short 

subjects production chief, for "California, 

Here I Come," by the Southern California 

Motion Picture council. Mrs. William Burke, 

council president, paid tribute to Hollingshead 

for "his picturizations of the nobility of 

great Americans and the fine principles of 

American patriots," w'hich subjects, she declared, 

"stand as an enduring and beautiful 

tribute to his life and work." 

Adds 'Solomon's Wives' 

HOLLYWOOD—For color filming. Edward 

Small has added "King Solomon's Wives," a 

costume spectacle, to his 1953 slate for 

United Artists release. 

Jesse Lasky Lecture 

Starts Film Series 

HOLLYWOOD—With his di.scu.s.sion Thursday 

i2i of "A History of the Film Industry," 

Jes.se L, Lasky was the first of three Screen 

Producers Guild members to deliver a 

scheduled lecture under SPG auspices before 

the cinema department of the University of 

Southern California. Lasky will be followed, 

a week later, by Julian Blaustein. whose topic 

will be "The Basic Idea" ithe film subject 

followed from inception to final screenplay), 

and — two weeks thereafter — by Stanley 

Kramer. di.scu.ssing "Preproduction and Its 

Problems." 

"Sergeant York," which La.sky produced 

for Warners, was screened for the collegiate 

cinema students prior to his lecture. 

The SPG-spon.sored talks are being photographed 

on sound film, prints of which will 

be deposited in the USC library, as well as 

with the Academy of Motion Picture Arts 

and Sciences, the Museum of Modern Art 

and similar organizations. 

ASCAP's west coast membership will hold 

its semiannual meeting at the Beverly Hills 

hotel October 15. with L. Wolfe Gilbert, coast 

chairman, presiding. Also slated to attend 

are Otto Harbach, ASCAP president; Irving 

Caesar. Herman Finkelstein and George 

Heffernan. eastern executives. 

Health and Benefit Plan 

Is Ratified by Studios 

HOLLYWOOD—Slated to be inked Friday 

(3) by the unions and major studios was a 

trust agreement implementing the establishment 

of a health and welfare plan for industry 

crafts. Signatories were to include the 

Ass'n of Motion Picture Producers. Society of 

Independent Motion Picture Producers. Independent 

Motion Picture Producers and the 

Alliance of TV Film Producers, as well as 

member-unions of the Hollywood AFL Film 

Council. Under terms of the pact, which is 

subject to wage stabilization board approval, 

employers would pay into the fund 5 cents 

per worker per hour. 

Farley Granger Suspended 

HOLLYWOOD— For his a.sserted refusal to 

pai-ticipate in promotional work, including 

interviews and personal appearances with 

"Hans Christian Andersen." actor Farley 

Granger was placed on the suspended list by 

Producer Samuel Goldwyn. to whom he is 

under contract. Granger has a top role in the 

Danny Kaye starrer, which RKO Radio will 

place in distribution this winter. 

rtna 

BOXOFTICE October 4, 1952 

49

the 

STUDIO PERSONNELITIES 

Barnstormers 

Republic 

VICTOR McLAGLEN oppeared at ttie Mastbaum 

Theatre in Philadelphia Wednesdoy (1) in connection 

with the opening of "The Quiet Man." 

Cleifers 

Metro 

Handed the music direction assignment on "Young 

Bess" was MIKLOS ROZSA. 

Republic 

Inked to a two-picture contract was VICTOR 

YOUNG, composer-conductor, who will score "Fair 

Wind to Java" and "The Sun Shines Bright." 

Meggers 

Lippert Productions 

Producer T. Frank Woods booked ELMO WILLIAMS, 

film editor, to moke his directorial bow on "The 

Toll Texan," a western starring Lloyd Bridges ond 

Marie Windsor. It is being lensed on locotion in 

New Mexico. 

Metro 

"King Arthur and the Round Table," which Pandro 

S. Ber man will produce in England next spring, will 

be megged by RICHARD THORPE. 

Cinema Productions booked TAY GARNETT to direct 

"Main Street to Broadwoy," the all-star entry being 

produced by Lester Cowan in cooperation with the 

Council of the Living Theotre. 

RKO Radio 

inked HOWARD KOCH, 

Aubrey Schenck Productions 

veteran assistant director, as on associate producer 

and director, his first assignment to be the upcoming 

"Beach Head." 

Warners 

DAVID WEISBART was handed the production reins 

on "The Boy From Oklahoma," which will star Will 

Rogers jr. 

AL GREEN was booked to direct "The Eddie Cantor 

Story," starring Keefe Brasselle, which will be produced 

by Sidney Skolsky in Technicolor. 

Options 

Allied Artists 

HELEN WESTCOTT and PEGGIE CASTLE will enact 

the feminine leads in "Cow Country." Producer Scott 

R. Dunlap signed EDMOND O'BRIEN to star in the 

film, sagebrusher being directed by Les Selander. 

Columbia 

Singing stor DICK HAYMES will have a top role 

in "Melancholy Baby." Singer BILLY DANIELS will 

appear in the picture. The BELL SISTERS—Cynthia 

and Kay—will make their film debuts in Producer 

Jonie Taps' upcoming Technicolor musical, to be 

directed by Richard Quine. 

Replacing Mary Pickford, who withdrew from the 

assignment, BARBARA STANWYCK will star in Producer 

Stonley Kramer's "Circle of Fire." 

ALDO RAY will teom with Jane Wyman in Oscar 

Soul's Technicolor production, "Love Song." The 

romantic comedy with music will be megged by 

Alexander Hall. 

Metro 

MICHAEL V/ILDING was booked to join Lono 

Turner and Fernando Lamas in "Latin Lovers," Technicolor 

romantic drama which Mervyn LeRoy will 

direct for Producer Joe Pasternak. 

ELAINE STEWART was cast in "A Slight Case of 

Larceny," the upcoming Henry Barman production, 

starring Mickey Rooney, Carleton Carpenter and 

Marilyn Erskine. Don Weis will direct. 

Paramount 

JAMES BARTON, veteran stage and screen actor, 

joined the cast of "Here Come the Girls," Technicolor 

musical comedy starring Bob Hope, Arlene Dahl 

and Tony Martin. It will be megged by Claude 

Binyon for Producer Poul Jones. 

role wos JOHNNY DOWNS. 

Honded a featured 

Veteran character actor JAMES GLEASON was cast 

in "Forever Female," the Ginger Rogers-William 

Holden-Paul Douglas starring comedy, which will be 

produced by Pot Duggon ond megged by Irving 

Rapper. Ending a four-year retirement, MARJORIE 

RAMBEAU was inked for the film. Pacted for a 

supporting role wos GEORGE REEVES. 

RKO Radio 

Lex Barker's co-star in Sol Lesser's upcoming 

"Tarzan ond the She-Devil" will be JOYCE MAC 

KENZIE. 

20th Century-Fox 

HELMUT DANTINE was inked for a character lead 

Ethel Merman starrer, 

which Walter Long directs for Producer Sol C. Siegel. 

in "Call Me Madam, 

' 

Joining Clifton Webb and Barbara Stanwyck in the 

cast of Producer Charles Brockett's "Neorer My God, 

to Thee" was THELMA RITTER. 

Universal-International 

Booked for the leading heavy role in "Vermilion 

O'Toole," starring Ann Sheridan and Sterling Hoyden, 

wos PHILIP REED. The Technicolor western is being 

produced by Ross Hunter and directed by Douglas 

Sirk. Pacted for the picture were DOROTHY NEU- 

MANN and ANN TYRELL. 

Warners 

STEVE COCHRAN, currently before the cameras in 

"She's Bock on Broadway," wos given a contract 

extension for another year. 

DIANA LYNN was inked by Wayne-Fellows Productions 

to star with Glenn Ford and Patricia Medina 

in "Plunder m the Sun." The picture will be filmed 

on location in Mexico, with John Farrow megging. 

Scripters 

RICHARD 

science-fiction subject, 

England next year. 

Lippert Productions 

LANDAU 

penning "Spaceways," a 

which will be produced in 

Metro 

A treotment of Cole Porter's stage musical, "Kiss 

Me Kate," is being developed by DOROTHY KINGS- 

LEY. Jock Cummings will produce. 

RKO Radio 

Producer Sol Lesser booked KARL KAMB for a 

polish job on the screenplay of "Tarzan and the 

She-Devil." 

Huntington Hartford Productions tagged JAMES 

AGEE to screenplay "The Blue Hotel." 

West: Steve Broidy, president of Allied 

Artists; Harold Mirisch and G. Ralph Branton, 

vice-presidents, and Walter Mirisch, executive 

producer, returned from Chicago after 

attending the company's annual national sales 

convention. Harold Wirthwein, AA's western 

sales manager, also headed west, planning 

stopovers in Des Moines and Omaha en route. 

West: Norman Moray, Warners' short subjects 

sales chief, arrived from Gotham for 

conferences with Jack L. Warner, Cedric 

Francis, shorts production head, and Edward 

Seltzer, cartoon producer. 

* * * 

West: Arthur Ki'im. president of United 

Artists, is expected in from New York at midmonth 

for conferences with filmmakers releasing 

through his company. 

West: M. A. Lightman, Memphis circuit 

operator and president of Cinema Productions, 

checked in for parleys with Producer 

Lester Cowan on the company's initial film 

ventm-e, "Main Street to Broadway," which 

is due for an early camera start for MGM 

release. 

East: George Glass, vice-president of the 

Kramer Co. in charge of advertising and publicity, 

trained to Gotham for conferences with 

Columbia home office officials. 

North: Producer-Director Cecil B. DeMille 

left for San Francisco to attend the sixth annual 

meeting of the American Cancer Society, 

of which he is a board member. 

Universal-International 

"Atomic Monster/' a science-f Jction dromo, is 

being developed by RAY BRADBURY for Producer 

William Aiiond. 

Technically 

Metro 

RAY GARNER, explorer and archeologist, was inked 

to serve as technical adviser on "Volley of the 

Kings," which wilt be filmed in Egypt next spring. 

EDWARD MOEHLER will be the unit production 

manager on "Young Bess." 

Crew assembled for "Remains to Be Seen" includes 

JACK GREENWOOD, assistant director; ROBERT 

PLANCK, cinematographer, and WILLIAM KAPLAN, 

unit manager. 

Paramount 

On loan from Samuel Goldwyn, HARRY STRADLING 

will photograph "Forever Female." 

Title 

Chcmges 

20th Century-Fox 

"Sailor of the King" to SINGLE HANDED. 

Jack L. Warner Leaves 

Academy Membership 

HOLLYWOOD—For reasons which, at midweek, 

remained undisclosed. Jack L. Warner, 

vice-president in charge of Warner Bros, production, 

has tendered his resignation from the 

Academy of Motion Picture Arts and Sciences. 

Warners was one of the organization's founding 

members more than 25 years ago. 

Exhibit Some 16min Films 

About 10 per cent of the regular theatres 

in Algeria exhibit 16mm films on a very irregular 

basis. 

S'icecuiliAe ^^laae/e^ \m 

West: Al Lichtman, 20th-Fox general sales 

manager, came in from New York for studio 

huddles with Darryl F. Zanuck. vice-pKesident 

in charge of production, and Joseph M. 

Schenck. 

* * * 

East: William C. MacMillen jr., president 

of Chesapeake Industries, returned to his 

Manhattan headquarters after a brief stay 

at the Eagle Lion studios, which his company 

controls. While here he also huddled with 

local executives of Pathe Laboratories, another 

Chesapeake subsidiary. 

* * * 

West: Timothy O'Conner. Chicago police 

commissioner, and Robert Raleigh, chief of 

traffic, checked in at Republic for conferences 

with President Herbert J. Yates anent an 

upcoming film dealing with the Windy city 

police department. Yates. Jack E. Baker, 

vice-president in charge of production, and 

Producer-Director John H. Auer have been 

appointed honorary police officers of the city 

of Chicago. 

* « « 

West: Producer Jerry Wald and Milton 

Pickman, vice-president of Wald-Krasna Pi'oductions. 

returned to their RKO desks after a 

six-day, 4,500-mile tour of Texas in advance 

of the September 30 world premiere of "The 

Lusty Men" in Fort Worth. They met with 

exhibitors, drama critics and newspapermen. 

* « * 

East: Sam Katzman. who produces for Columbia 

release, headed lor New York for a 

week of busines di.scu.ssions with Columbia 

home office executives on his 15-picture 1953 

schedule. 

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Colorado Drive-In Circuit 

Sues Wolfbergs and UA 

DP:NVER— Kar-Vue Theatres. Inc., 

headed 

by Lem Lee. operatliiK four drlve-lns In 

Colorado, filed .suit In U.S. district court Ihl.s 

week a-skhiK for $100,000 damage.s under the 

antltru.st act. to be tripled If won. against 

United Arti.st.s and theatre companies headed 

by Harris and John WolfberR. father and .son. 

The WolfberR.s operate .six theatres In Denver. 

Including the Parumoinit and Broadway, both 

first runs, and four drive-Ins. 

Lee claims he has been unable to buy a 

proper run of United Artists films for tht 

Monaco Drive-In here. Lee .says United 

Artists refuses to sell them second run. which 

means first run as far as drive-ins is concerned, 

and Is selling this run to the Wolfberg 

drivc-ins and he Is unable to get the films 

until a week later. 

The Wolfbergs were awarded $300,000 

damages from RKO. Loew's and 20th Century- 

Fox recently, and have on file another suit 

asking over a million dollars in damages 

against the same companies. 

Motion Picture Academy 

Adds 18 New Members 

HOLLYWOOD—By vote of the board of 

governors. 18 new members have been added 

to the roster of the Academy of Motion 

Picture Arts and Sciences. They include: 

Actors—Philip Sudano. Directors—Henry 

Levin. Executives—Evelyn Lane. Producers 

—Hall Bartlett. Members-at-large—James 

Paris. Arthur Gardner. Yale Gracey. Jules 

V. Levy. William C. Park. Associates—Sidney 

Barton. George Carillon. Herman Citron. Tony 

Duquette. Samuel Gray. Frances Inglis. Ralph 

Nelson. John J. Parker. Paul Small. 

Additionally. Mervin Houser and Martin 

Lewis were reinstated as members of the 

public relations branch, and Harry Keller was 

shifted from the film editors to the directors 

classification. 

First Commercial Use 

Of Vistascope Device 

HOLLYWOOD—The first commercial use 

of the Vistascope device, owned jointly by 

Sol Lesser and Paramount, was made in connection 

with the lensing of several scenes in 

Revue Productions' TV subject "Mona Lisa." 

The gadget permits the u.se. with live action. 

of photographs for motion picture foreground 

settings. 

• * • 

All officers of the Alliance of Television 

Film Producers, against which the Screen 

Writers Guild launched a strike some weeks 

ago. have been reelected. Remaining in office 

are Maurice Unger, president; William F. 

Broidy. vice-president; Basil Grille, treasurer, 

and Richard Morley, secretary. 

New Mexico Chain Signs 

NEW YORK—Albuquerque Exhibitors has 

contracted with the RCA Service Co. for 

scheduled and emergeiicy calls and sound 

parts replacement plan covering its ten New 

Mexico theatres, Francis A. Pelosa, general 

manager of the chain, signed the contract. 

The theatres covered are the State. Sunshine, 

Kimo. Yucca. Lobo. Highland. Chief. Rio, 

Cactus Drive-In and 66 Drive-In. 

iNDOUBTEDLY the most exciting and 

Ill 

lil significant news to confront Hollywood 

—and probably the rest of the motion 

picture Industry— in many months was the 

intelligence that Howard Hughes had disposed 

of his controlling interest In RKO 

Radio to a syndicate headed by Ralph Stolkln, 

Chicago Industrialist. 

While Stolkin is entirely a newcomer to 

the business of making and distributing 

films, his phenomenally successful activities 

in other fields of endeavor appears Irrefutable 

indication that he can and will 

be comparably impressive In the motion picture 

trade. 

As concerns the company itself, no one 

will gainsay that there is vast oppportunity 

for improvement of its of>erations, most 

especially those that pertain to the studio. 

From almost any viewpoint the Gower street 

film plant has been in a state of confusion 

and uncertainty ever since the day Hughes 

assumed control, and which had attained a 

crescendo during recent months. Such circumstances 

are no reflection upon either 

the productional savvy or the business acumen 

of headman Hughes. The impressive 

records established by some of the pictures 

he independently made before his purchase 

of RKO are inescapable testimony to the 

former, while his wide and varied industrial 

empire establishes the latter beyond possibility 

of argument. 

The studio's troubles— and they were manifold—undoubtedly 

stemmed from the fact 

that Hughes had so many other interests 

that he found it physically impossible to 

devote the necessary time to operating the 

celluloid factory, and that he apparently was 

unwilling to delegate complete authority to 

anyone else. 

Resultantly. production activity had slowed 

down to the pace of a paralytic snail. 

Further, the morale and the public relations 

of the organization—or those of the 

entire industry, for that matter—certainly 

did not benefit from the parade of luridly 

publicized litigation in which the studio was 

constantly involved during the Hughes tenure. 

Witness; The action lodged against 

scenarist Paul Jarrico. and the writer's suit 

against Hughes and RKO Radio, after his 

name had been removed from the credits on 

"Macao" because Jarrico had been subpoenaed 

as a so-called "unfriendly" witness in the 

house un-American Activities Committee's 

probe of asserted Communist infiltration of 

the film industry, and the more recent lawsuit, 

decided in her favor, wherein actress 

Jean Simmons sought a ruling that she was 

not bound by an alleged oral agreement 

calling for her services on a multiple picture 

contract. 

As is always the case under such circumstances, 

the transfer of ownership started 

Cinemania's rumor mill working on a threeshift, 

around-the-clock basis. The railbirds 

have conjecturally projected virtually every 

possible top-bra.ss name as being in line to 

head RKO's future filmmaking program, 

among them Darryl F. Zanuck. Louis B. 

Mayer, David O. Selznick, Henry Ginsberg, 

etc. At this writing, however, none of the 

guc.s.ses .seem.s to have transcended the tealeaf 

status, and the new ownership haa remained 

significantly and discreetly silent on 

this Important detail. 

It would be neither surprising nor Illogical 

If the studio chieftain turns out to b« someone 

already on the lot: to wit, Jerry Wald. 

He, with his then-partner, Norman Kra.sna, 

affiliated them.selves with the Hughes team 

In August 1930. At that time Wald and 

Kra.sna were loudly and widely heralded as 

the knights In shining armor who would 

rescue already floundering RKO from the 

morass of too-Uttle and too-weak product In 

which the studio even then was sinking. It 

was announced ambitiously they would devote 

their proven filmmaking talents to the rtianufacture 

of 12 high-budget pictures annually, 

for a period of five years, on an over-all 

budget of $60,000,000. But. hamstrung by the 

studio's over-all tempo and because they 

obviously didn't see eye-to-eye with Hughes, 

the duo. over a period of slightly more than 

two years, turned out only four features. 

Last May. Wald and Krasna .severed their 

partnership, and Krasna checked out to de- 

Vote full time to the writing of a play which 

is scheduled to be produced on Broadway 

next year. Wald stayed on at RKO to complete 

pictures already in the works, while so 

engaged, news of his possible continued 

association with Hughes was very much of 

an on-again-off-again nature. Most recent, 

and undoubtedly authentic, report, wa.< that 

he was to ankle the organization as of the 

end of this month. 

Stolkin could do worse than to give .serious 

consideration to keeping Wald on the job. 

Despite its generally moribund atmosphere, 

there ore other spots in RKO's skeletonized 

organization that remained basically sound 

and effective. One such is the publicity 

department, headed by Perry Lieber. Considering 

what they had to work with, praise 

pundit Perry and his deleted staff have 

done an outstanding and praiseworthy job in 

garnering for RKO. its pictures and its people 

more than their just share of press and 

public attention. 

So. Stolkin has taken upon himself a 

studio and an organization which has plenty 

of latent power. The apphcation thereto of 

some of the same solid, sensible business 

principles and modus operandi that Stolkin 

has manifested in his various other ventures 

can and undoubtedly will rewin for RKO its 

esteemed place in the community of major 

motion picture producers. 

THAT'S TOO BAD DEPARTMENT 

(George Lait Division) 

To hand from Columbia, a release informing 

that Designer Jean Louis, delving into 

Egyptian history to find what Cleopatra wore 

when she first met Julius Caesar, discovered 

she was "attired in a diaphanous skirt and 

was bare from the midriff up." 

However, the Laitian communique continues, 

"Rhonda Fleming's costume for her 

initial scene in 'Serpent of the Nile' will be 

completely 

different." 

BOXOFFICE October 4. 1952 51

âttd^M ê^tont 

AT AS GLITTERING a function as the industry 

in Britain has ever held for one individual 

person, Sam Eckman, respected head 

of Metro-Goldwyn-Mayer in this country and 

doyen of the industry, 

was honored in the 

Lincoln room of the 

Savoy hotel. 

The occasion was 

graced by the attendance 

of men eminent 

in many walks of public 

life and distinguished 

members of 

both houses of Parliament, 

foregathered to 

honor Eckman on the 

occasion of his silver 

Sam Eckman 

jubilee as boss of 

MGM in this country and of the Empire Theatre, 

Leicester Square, Loew's great showcase 

in the West End of London. 

The occasion was worthy of the man because 

it is safe to say that in 25 years there 

never has been another such as he, not 

merely to guide the destinies of his company, 

but to represent America in the British field. 

Eckman came over here when the MGM 

franchise was held by one. Sir William Jury, 

as rugged an individualist as it would be 

possible to meet in a day's march with all the 

virtues and failings of a man self-made and 

carved out of the rough. The mere business 

of taking over from such a man so certain 

of the accuracy of his judgment, even in those 

respects where it might have been criticized 

was an ambassadorial feat and the fact that 

he did it and more, particularly the manner 

of his doing it, was to those who saw and 

watched, sufficient first evidence of the quality 

of the man. In those days, too. it was 

common trade knowledge that the MGM output 

was not being sold at its true worth and 

he, therefore, had the job, additionally hard 

for a non-national in this country, of relating 

the UK grosses more realistically to the 

value of the product. At about the same 

time the Empire was built and opened, a prerelease 

house of a magnitude the like of which 

BY HENRY FIELD 

had been hitherto undreamed of in London's 

West End as it is even to this day unsurpassed 

in size. The operation of this vast 

house was to become Eckman's responsibility 

as well as the adjoining Ritz Cinema which 

became MGM's second prerelease house in 

the West End. 

Through the early years Eckman played 

himself in, to use a local sporting form, saying 

little but observing much and the measure 

of his worth became apparent when, within 

four years of his arrival, he was nominated 

to the chair of the Kinematograph Renters 

Society, the political organization of the distributors 

both British and American, and created 

records by being the first man to occupy 

it three years in succession. Not bad going 

for one still just the right side of 40. But it 

was not merely as a business executive thai 

Eckman now began to make his mark. More 

and more he came into the orbit of trads 

affairs, political, social, benevolent and into 

the field which is neither one of those three 

but often an admixture of them all. 

As the years went by and he deepened and 

broadened in mental stature, more and more 

it became noticeable that the chair he occupied 

became the head of the table, irrespective 

of its position, as members of the industry 

found that, whenever he opened his 

mouth, unassailable common sense or controlled 

imagination issued from it. 

Being the banner bearer for the American 

side of the industry, he was not infrequently 

the target of attacks from those interests 

inimical to America for commercial, political 

or even ideological reasons, but always he has 

ridden the storm and always has he confuted 

his critics and what is obviously most important 

of all, almost always has he been shown 

to be in the right. 

This circumstance has been brought about 

primarily through three outstanding characteristics: 

integrity, caution and thoroughness. 

For 25 years, he has fought the battle, first 

for his company, second for his industry and 

third for his country, the last indeed so 

zealously that, in his earlier years, some 

thought he saw George III and Lord Corn- 

wallis behind every bush. But that phase is 

now long past, for the years have wrought 

their mellowing work and today he looks out 

on the world of men and affairs with a realism 

and a realization that things are as they 

are, which, in fact, is only another de.scription 

of philosophy. 

To what an extent, indeed, his present internationalism 

has come, was shown by the 

award made to him in 1947 by the British 

government of a Commandership of the Order 

of the British Empire, a high distinction 

which before him it would have been inconceivable 

to imagine any American in the 

industry receiving. 

Looking back over 25 years, memory brings 

back many happenings and landmarks. Perhaps 

one of the most significant occasions 

in the wider field and one that endeared him 

especially to his own organization was the 

action of remaining at his post in September 

1939 and sharing with his British staff the 

hazards of what might come, when, as an 

American citizen, he had every incentive and 

justification for returning, an incentive and 

justification of which other executives did 

not hesitate to avail themselves. But he 

simply moved from his top floor apartment 

to a house on the outskirts of London and 

there remained to take whatever might be 

coming to him. 

Today Eckman stands in a unique and unassailable 

position as the most outstanding 

figure the American industry ever sent to this 

country, as an executive in a class by himself, 

as a man and individual with every 

worthwhile characteristic which time and experience 

can bring to fruition, honored for 

his qualities of character, no less than for 

his ability and one who, by word and deed, 

has brought lustre to his company, honor to 

his industry and respect for the great country 

of which he is so outstanding a citizen. 

Greek Orthodox Cathedral 

Is Officially Dedicated^ 

LOS ANGELES—The $2,000,000 St. Sophia 

Greek Orthodox cathedi-al, constructed here 

under the leadership of Charles P. Skouras, 

president of National Theatres and Fox West 

Coast, was officially dedicated September 28 

in elaborate ceremonies conducted by the 

Most Rev. Archbishop Michael. 

On hand for the event, in addition to 

Skoui-as, were his son, Charles P. Skouras jr.; 

George Bowser, FWC general manager: Elmer 

Rhoden, president of Fox Midwest: Frank 

Ricketson jr., president of Fox Intermountain; 

Harold Fitzgerald, president of Fox Wisconsin; 

Spyros P. Skouras, president of 20th 

Centmy-Fox: Spyros D. Skouras, operator of 

a theatre circuit in Athens, Greece; and other 

industry and civic leaders. 

STtJDIO GUESTS—Jack D. Braunagel, general manag:er of drive-in theatres for 

thi! Commonwealth circuit, Kansas City, and wife called at the studio in Colorado 

Springs of the Alexander Film Co. when on a vacation recently in Colorado. Shown, 

left to right, are Braunagel, J. Don Alexander, president of Alexander Films: Mrs. 

Braunagel and Clifford Parker, northern division sales manager for the advertising 

film company. 

Reopen Hardin Theatre 

HARDIN, MONT.—The Harriet Theatre 

here has been reopened by Mrs. Vera Wells, 

owner, after a month-long closing for remodeling. 

Renovation included new seating, 

new floor, redecoration and installation of 

brick work on the theatre front. In addition, 

new lighting was installed. 

Show Cultural Films in Schools 

Films shown to classes studying English in 

Austria include 35mm cultural pictures and 

some coimnercial films classified as educational. 

MoFn 

•Eli Marti 

fettes, \ 

loaat 

ac 

teed ab 

*'i r 

52 


•OfOFnci

', 

u 

li 

V 

. . Office 

. . Joe 

— 

!*(, 

SAN FRANCISCO 

•Phe Okliin Thoatre. Ukmn, ha.s ii new nmiiaRcr, 

Jay Allen . . . Irv Waterstreet of 

5cr:in|( 

St. Louts, Mo., wa-s named munaKcr of the 

«« California Theatre. PlttsburR, .succeedlnR the 

late Walter Blanrhard, by Nate Krevltz, dis- 

' Briti 

lieOtJi 

istinciii 

I in 

It 

Grrald Patchen. recently discharncd from 

n the army, has appointed his brother Pat a.s 

btit 

rks, 

assistant manaRer of the Minor Theatre, 

Ps 

Areata . . . Mr. and Mrs. Granville Mac- 

Masii; 

aied 

»ss ti 

stafi 

n 

«, as! 

ntive JB 

itive It 

lives ij 

But t 

-putinii 

Ddooai 

might 

! and III 

itstandii 

nttoth 

by 

ithev(? 

eaniie! 

noreJ fa 

llian Is 

and deai 

honor 

II counti 

mn. 

ledrd 

i 

it, Sophii 

icted hen 

Skouisi film rentals exceeded $10,000 a year, adver- 

their hotel and take back her theatre. 

kouiss 

jer; Elir.8 

trict nianafier of the Blumenfeld circuit. 

While In St. Louis, Waterstrcet was a.s.soclated 

with the Empress Playhou.se, a legitimate 

theatre, and prior to that was with MOM. 

pherson, former owners of the Boyes Theatre 

and lessees of Sebastiani Theatre, are now in 

Sonoma Valley to take over the Sebastiani 

Theatre. Mr. and Mrs. G. O. Cowley, who 

bought the Boyes and the sublease of the 

Sebastiani in March 1951. dropped the sublease 

in September, and Robert Townsend, 

projectionist, was named temporary manager 

by the MacPhersons. The Cowleys will continue 

to operate the Boyes. 

D. B. Levin of the Grand is standing around 

beaming at the new concession set designed by 

Santocono which puts his new merchandise 

unit directly opposite the entrance door and 

by which he hopes to increase grosses by 25 

per cent. Santocono is currently on a tour of 

Inspection of theatre jobs which he is doing in 

northern California and Oregon. 

William and Anna Barlet are returning to 

Ruth Denning the Burl Theatre at Boulder 

Creek. Last July, the Barlets explained in a 

suit in superior court that they traded their 

hotel to the defendant for her Boulder Creek 

house. According to the Barlets. Mrs. Denning 

claimed the theatre netted $14,000 annually 

film rentals were $5,200 a year, advertising 

$208; expenses totaled $13,175.33 annually: 

building cost $125,000 to replace and the winter 

population of the town was 8.000. But after 

they assumed charge, they said they learned 

the theatre expenses exceeded the income, 

FosWe.- tising averaged $100 a week, the building 

limber! could be rebuilt for $50,000 and winter popubj 

thl lation was not more than 3,000. They asked 

the court to direct Mrs. Denning to return 

Charles Laughton, playing in "Don Juan in 

^ ^ Hell." will direct the world premiere of "John 

'' 

"Brown's Body" by Stephen Vincent Benet. 

mountain 

Fos 

Wisml 

o! 

rtre 

It 

Mil 

rol 

llieatn 

fera Wells 

Jig 

for 

reef 

seatin} 

aliation 

, 

Ins' 

ittiires a" 

jseducs' 

scheduled for November at High School of 

Commerce here . . . Celebrities in town the 

past week included Alan Jenkins and William 

Lundigan. Lundigan crowned Miss Football 

of 1952 . Phil Harris was here for an appearance 

. . 

with the Western Living and Home 

exposition at the Civic auditorium. Also appearing 

for two nights with Western Living 

show was Dennis Day and Tony Martin. 

San Franciscans saw their first national 

event televised for theatres with the Walcott 

and Marciano bout. Both theatres telecasting 

the event, the Telenews and Paramount 

theatres, were sold out. In all. the Paramount 

accommodated 2.600 persons and 

grossed about $8,000 at $3 and $3.60 a seat. 

About 1,000 saw the bout at the Telenews. 

Graham Kislingbury, district manager of 

North Coast Theatres, and industry chairman 

for United Crusade drive, has set October 1 

through 15 as the drive period here. Recent 

meetings were held with both exhibitor and 

distributor groups. Kl.sllngbury appointed 

Ralph Clark. manaRcr of UA. as co-chairman 

of distributor group. The drive, first of Its 

kind here, has the full endorsement of labor 

unions In the Industry. Norman Newman, 

film buyer for North Coast Theatres, was In 

town for a few days conferring with Graham 

Klsllngbury. 

Startlnic Orlober 1 through January 3 the 

U-I bookers drive Is on. Winning bookers 

will receive watches. 

Frank Galvin, former manager of the Pairfax 

Theatre who recently was promoted to 

district manager at Oakland for Golden State 

Theatres, announced the following changes: 

The new manager at the Fairfax Is Arthur 

C. Turner, a newcomer to the industry; M. R. 

Medeiros is the new manager at the Fruitvale. 

Oakland, replacing Stan Pooley, who resigned. 

Medeiros, onetime manager of the Fruitvale, 

was in the army and has now returned to 

his former post. T. V. Bosch replaces Ned 

Culver at the Granada In Oakland. 

Jan St^rlinK appeared on the stage of the 

Paramount Theatre for three performances in 

connection with the opening of her latest 

film. Also appearing were Wendell Corey, 

Estelita, and master of ceremonies Frank 

Faylen . . . The star of "The Miracle of Our 

Lady of Fatima." Susan Whitney, was in 

town for interviews on TV, the radio and in 

the papers. The film opened at the St. 

Francis September 30. 

Weekly Attendance Is 840,000 

The average weekly attendance at motion 

pictures in Algeria is estimated at 840,000. 

SHOWMENS TRADE REVIEW 

Minister Writes 

Review of Movie, 

Hits Front Page 

SEATTLE 

/^len Spencer, Proctor Theatre. Tacoma, was 

on the Row booking and buying, as wa« 

Junior Mercy of Yakima . Danz. Embassy. 

Is now recovering after a recent operation. 

When a movie review makes the front page 

of a newspaper-that ought to be trade news^ 

And when the review, covermg a picture 

which deals with the impact of religion on a 

SSunity, is not only written by a clergyman. 

buTis recommended by the same clergymanwell 

again that ought to be trade news. 

For such a review is something which com« 

natural ôr doesn't come at all. and something 

which few expert planters could reasonably 

hope to come up with. 

Such a double score is 

, „ , 

chalked 

-„ 

up in 

r,„, 

fav, 

Country Person 'wht 

of Astor Pictures' 

made the front page of the Fountain Ir 

S. C. Tribune, with a review written by 

S. R. Glenn. . 

Rev. Glenn who saw the film with a 

of ministers at a Fountain Inn theatre, 

'Country Parson," to be human m, 

showed the difficulties of those who/try 

fight their battles withoutjaith- 

^He found it to be (Wrm|itr in my> 

sequences, citing the scJllL Wl -*îch wo^trs 

building the church sang aUbfii.r 

work 

And he found it to bef^'wholesog;^ 

"The Christian home7fi?^'««f^^'Ch"^^^^^^ 

and the Holy Bible are given a pUce of respect 

and dignity in the story of y°""8.Pfe.;^^*^ 

as h- rides into churchless, Godless Norwald- 

Further, he found it good entertainment 

. . . C. J. 

.Mr. and .Mm. Maury Saffle were In New 

York after attending the TOA convention In 

Washington. They planned to vLsIl In New 

England before returning home 

Barney, manager of the Olympic. Arlington, 

Is out of the haspltal following a recent heart 

ailment . members at 20th-Fox gave 

a shower for Margaret Calasurds and Betty 

Drake at the home of Mrs. Drake . . . Arthur 

Greenfield, former Portland manager for U-I. 

has been transferred here, replacing Mr. 

GUlin. 

QUICK THEATRE SALES! 

Selling theatres is our business. Li»e 

organization, quick results. When others 

foil, give us o try, past record of sales 

is our proof. 

UNITED STATES COVERAGE 

Inquiries Answered Immediately 

Write lr» Bowron, Soles Mgr. 

FRED B. LUDWIG, Realtor 

3711 E Burnjidc * PorHand 15, Oregon 

COUNTRY 

PARSON 

WILL POSITIVELY BRING 

BACK YOUR LOST 

PATRONS AND MAKE 

MANY NEW FRIENDS 

FOR YOU! 

ASTOR— 1912 So. Vermont Ave, 

Los Angeles 

ASTOR—2S0 Golden Gate Ave. 

Son Froncisco 

ASSOCIATED—252 E. Isf So. Sf.— 

Salt Lake City (olso serving Denver) 

ALLENDER— 1812 N.W. Kearney St. 

Portland 

berU 

19!) BOXOFFICE October 4, 1952 S3

. . The 

| 

. . . Paul 

. . The 

. . 

SALT LAKE 

Otill walking on air these days is Harold 

Green, manager at Columbia. His office 

won the recent sales drive, top prize of which 

is a trip to Europe for the manager and his 

wife, and fine bonuses for the staff . . . Green 

and his wife will leave for Europe next spring 

. . . Max E. Youngstein, vice-president of UA, 

and James R. Velde, west division sales 

manager, conferred with local Manager W. R. 

McKendrick and staff. 

. . . 

Harry Fellerman, in charge of special films 

for Universal, was a recent visitor . . . Clyde 

Blasius. O. J. Hazen. Russ Dauterman and 

Chick Lloyd were among local film luminaries 

attending the world series this week 

Mr. and Mrs. Bob Boomer of Dillon. Mont., 

stopped here en route to New York to attend 

the series. 

The Camark has reopened, and business is 

reported much better than when the suburban 

theatre closed last spring . . . The Tower, 

another shuttered house, is expected to reopen 

soon as an art house, although no papers 

have been completed as yet. 

The Burk Theatre at nearby Sandy, which 

has been closed for the summer, will reopen 

soon after being redecorated . Walcott- 

Marciano fight picture shown at the Utah 

Theatre here, rated extra space when Hack 

Miller, Deseret News and Salt Lake Telegram 

sports editor, devoted a column to it. In 

return, the Utah Theatre made a 40x60 of the 

column and placed it on a stand near the 

boxoffice. 

Helen Garrlty, Intermountain Theatres, has 

been one of the busiest show persons in Salt 

Lake and Provo. where she has been directing 

operations on a new children's show and 

working on revamping the kids' matinee at the 

Utah in Salt Lake, and helping out at the 

Centre Theatre, she's hardly had time to 

breathe, she says. 

Good weather has been keeping grosses high 

HAS SO SWELL IDEAS 

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Telcnhones; EM 023S EM 7489 

CONFIDENTIAL CORRESPONDENCE INVITED 

54 

We 

have the 

Sff^^^. 

Count on M* for

, 

« 

" 

On Salem, Ore., Marquee 

SALEM. OKI-: A Icplua ol lllc sliiUir ol 

the pioneer, wlikh .stands on the Orenon .state 

Replica of Statue Placed 

»eol 

itMotii 

: eletta 

It MO] 

dins Pi 

ne oils 

andii 

iniliotj 

tee i( 

J.Duji 

Mn: 

ime, s 

mdi; 

ily 

fully 

her toi 

andTi 

pioSi 

T, m in age from 13-15, 

mmit 

cuits 

id at ft 

Mini! 

aiebei: 

10 1. B 

.s soon I 

leatn 

is 

Portland 20th Century 

Ike ne 

bai bee 

or eaii 

recttil 

itoCii 

tonlll 

Breall and his 

seats, 1 

yroom. 

ness siB 

Griflit 

! 

(or me 

a theac 

»?. liejhouse has been placed over the marquee ol 

ulediot 

islria 

the Capitol Theatre here. The .statue is the 

work of sculptor Steven Oaal of Hollywood 

and. like the orlRinal. it is gold-leaf covered. 

It weighs Just under 1,000 pounds. 

When the Capitol Theatre was built a.^ 

part of the Pacific building, then known as 

the Bllgh building, the old state house still 

was standing. Carrying out the name of the 

theatre, the dome of the old state building 

was reproduced m replica on the theatre 

marquee. It remained there for many years 

after a fire destroyed the old state house in 

1935. The same purpose will be served by 

the new statue, which is a reproduction of 

the statue on the present state hou.se. 

Leo Henderson is manager of the Capitol 

and the other Forman theatres here. 

Youths Do $500 Damage 

To Drive-In Speakers 

BUTTE, MONT.— Five boys, who recently 

conducted an organized vandalism raid on 

movie speakers at the Ridgeway Drive-In, 

became too ambitious for their own good. 

Their plight came to light when Sheriff Bill 

Bailing announced that the youths, ranging 

had been released to their 

parents, who are now facing a damage bill. 

Sheriff Dalling said damage to the 30 speakers 

at the drive-in would amount to approximately 

$500. 

When the original damage was done. 

Dalling said, plans were made to catch the 

culprits if they returned. The net brought in 

all five. All the damaged .speakers have now 

been replaced with new ones manager John 

Delaney said. 

To Install TV Lounge 

PORTLAND—The 20th Century Newsreel 

Theatre, operated by Frank Breall, former 

Evergreen theatre manager and now a jeweler, 

will be the first local theatre to feature TV. 

partner, Martin Foxter, manager 

of the Guild Theatre, plan to install a 

screen-type television In the Newsroom lounge 

of the 20th Century and rename It the Television 

lounge. It seats around 40 patrons. A 

5x7-foot screen is planned and patrons desiring 

to watch sports or regular TV programs 

will be Invited to use the facilities of the 

room. 

The theatre now runs 50 minutes of news 

gathered by major film companies and by 

television film sources. 

Purchases Auto Theatre 

CONRAD. MONT.—Mrs. Theo Kluth has 

purchased the Ranch Auto Theatre between 

Shelby and Cut Bank, Mont., from J. E. 

Kelly and W. G. Hawkins. The Kluth interests 

took over operation early last month, 

with Hawkins continuing as manager. Kluth 

interests include the Orpheum in Conrad 

and theatres In Shelby and Cut Bank. 

To Build at Hood River, Ore. 

HOOD RIVER, ORE.—Jones Enterprises, 

owner of the RIalto and Cascadian theatres 

llllill 

. here, will build a drive-in here for use next 

jjil 

year, according to Baynes McSwaIn, manager 

of the houses. 

(AisK! 

Supporf of Australian Newsreels 

Urged by Theatre Commission 

WILLIAM BEECHAM 

B.V 

Australian Bureau, BOXOFFICE 

PERTH. W, A—The New South Wales 

theatres and films comml.sslon ha.s expres.sed 

Itself as being most concerned as a result 

o! representations It has received to the 

effect that certain Australian exhibitors are 

not giving support to Australian newsreels. 

The commission now stresses upon exhibitors 

"their obligations under the legislation laid 

down In regard to the screening of Australian 

films; I. e. "that 2'j per cent of all feature 

lllms shown in Australian cinemas should be 

Australian quota films.' it again being pointed 

out that the screening of 52 issues of an 

Australian newsreel during any one year 

constitutes one quota film." 

The commission has been a.sked whether It 

will take action against exhibitors who do 

not comply with the legislation, and a spokesman 

replies that any such action will "depend 

upon the merits of the case." 

« • • 

The government-owned Trans-Australia 

Airlines has joined other noncinema concerns 

in sponsoring free 16mm shows, the 

latest being one at a North Queensland hotel, 

where a program of eight films drew a capacity 

audience in opposition to the regular 

cinemas. It is expected that the success of 

this latest show will encourage TAA to make 

further .screenings, most of w'hich will undoubtedly 

be a blow to some legitimate showman 

or other. 

* * * 

The electronics industry here is moving to 

have TV in operation within a year, and the 

federal cabinet will give consideration to proposals 

some time in October. Electronic Industries 

proposes, if the government is agreeable, 

to start work immediately on TV stations 

in Sydney. Melbourne and Adelaide; to 

immediately produce TV sets which would 

retail at around £100 plus sales tax, and to 

work on the basis of the government issuing 

viewers' licenses at £4 a year. 

* • * 

Perth has been front page news of late so 

far a.s the cinema industry has been concerned. 

First, in one of the most daring 

robberies staged in the city. Manager Jack 

Coulter of the Plaza Theatre was robbed by 

a bandit who appeared to be armed, and 

then the widowed mother and brother of 

Grand Theatre assistant projectionist Joe 

Sweeney were murdered in their home, and 

the alleged murderer is stated to have said 

that he "should have got Joe as well." Let 

us hope that the next front page news regai-ding 

the Perth cinema industry is of a 

much more pleasant description. 

* * * 

The New Zealand government's national 

film unit 2', -hour feature, "New Zealand in 

Color," which recently broke every existing 

record at the Paramount Theatre, Wellington, 

has been booked for a complete tour of 

the Kerridge-Odeon circuit throughout the 

South Island, and it is stated that a North 

Island tour will be arranged later. Actually 

the film Is on 16mm. but the national film 

unit is prepared to travel three complete 

units with special equipment for screening 

on the normal 35mm screens. 

A New Zealand critic says of this feature: 

"Four years we have heard the cry, 'Travelogs 

don't get any money.' Yet here is a series 

ol short fllm.s, grouped together to make 

a complete evening's entertainment, and 

proving a boxoffice magnet defying all established 

rules of show bu.slne.s.s . . . challenging 

the phenomenal 'royal tour." 

• • • 

Unlver.sal's Back to Showmanship drive 

was won this year by H. R. Kltchlng, general 

manager of Far Northern Theatres, 

Queensland. A campaign described as "spelling 

Initiative, drive and purposeful showmanship" 

for "Thunder on the Hill" brought 

home the bacon. 

• • • 

Oliver B. Johnston. vlce-pre.sldent In charge 

of Walt Disney Productions' merchandising 

division, has been spending three weeks In 

Australia and a week In New Zealand. Johnston 

Is accompanied by his wife, a doctor of 

child psychiatry practicing In Los Angeles as 

Dr. Marion FIrror. 

• • • 

Alec Regan and Robert Kapferer have 

signed an agreement to manage the Curzon 

Theatre. Adelaide, as a long-run Continental 

feature house. First attractions will be "La 

Ronde" and "The Marriage of Figaro." 

« « o 

The Tasmanian government statistician reports 

that during the financial year jiust 

ended, cinematographic films valued at 

£80,357 were Imported. 

• • • 

Perth's Movie ball, held August 18 last, 

showed a net profit of £941 which will go to 

the motion picture industries benevolent fund. 

A deal of hard work was put into this effort 

by a number of people prominent in the Industry, 

and they are to be heartily congratulated 

upon an extremely fine effort. 

« « « 

We regret to record the recent death of 

Richard L. Grant, managing director of 

Pullers Theatres, and personal representative 

of Associated British-Pathe in Australia. 

Grant had been holidaying with his wife and 

three children at Devon lodge, Mittagong, 

the country home of the late Sir Benjamin 

Fuller, and while driving to the Bowral Theatre 

his car was involved in a road accident. 

• • * 

Night trotting takes a lot of money from 

cinema boxoffices in Western Australia, and 

now the matter of legalizing night trotting is 

being brought forward in Queen.sland. There 

the exhibitors association is registering a formal 

protest against this move, and it has requested 

an early opportunity of placing its 

views before the government. 

• • « 

A newspaper song title contest run in conjunction 

with the Perth screening at the 

Metro Theatre of MGM's "Singin' in the 

Rain" brought in well over 11.000 entries and 

worked up much attention to this feature. 

» « * 

It is understood that Kroger Babb. president 

of Hallmark Productions, again will visit 

AustraUa In the near future. Vic Hobler. 

Hallmark's Australian representative, together 

with a number of folk with whom 

Babb came Into contact on his previous downunder 

visits, will look forward to meeting 

this live executive once again. 

•*,!* 

BOXOFTICE October 4, 1952 

55

. . Earle 

— 

— 

— 

— 

— — 

— 

— 

— — 

. . . Nancy 

. . . On 

It, 

I 

LOS ANGELES 

niex Schreiber's Paradise Theatre in the 

Westchester district is observing its second 

anniversary of operation ... J. Arthur 

Drielsma has been handed the architectural 

assignment on Comet Theatre Enterprises' 

projected new drive-in in Norwalk. The 

ozoner will have a 1,000-car capacity . . . Harold 

Goldstein, former booker for Lippert Pictures, 

has joined the Realart office . . . Hale 

and hearty again after a flu attack, Stan Lefcourt 

is back on the job at the United Artists 

branch. 

A daughter, his second, was born to Ed 

Duran. who passed out the traditional stogies 

to his associates in the Warner office . . . Max 

Youngstein, United Artists vice-president in 

charge of advertising and publicity, and Jim 

Velde, division manager, were in huddles at 

the local branch in connection with the W. J. 

Heineman sales drive . . . Bernie Leavitt. who 

operates theatres here and in Ai-izona. hustled 

off to San Francisco to try out his new topcoat—and 

hit a hot spell in the normally cool 

Bay city. 

. . . 

Bill Forman, head man at Pacific Drive-ins, 

returned from a Seattle-Portland junket, 

where he has theatre interests . . . Returning 

from a San Francisco trek was Alex Cooperman 

of Lux Films, who brought greetings to 

the Row from Maury Gerson and Ed Penn, 

now selling for U-I in the northern territory 

Tom Charack, who recently vacated his 

post as Lippert branch manager, took off for 

Las Vegas for a vacation. 

In from a three-week tour through the 

western territory was Ed Barison of Cinema 

Distributors, who managed to pick up a new 

Cadillac along the way . Johnson, 

operator of an independent booking-buying 

service, has been spending these warm weekends 

aboard his boat at Balboa. 

. . 

Art Kallen, Columbia's head booker, suffered 

Bob Benton, bookerbuyer 

a heart attack . . . for Sero Enterprises, met with an automobile 

accident and incurred a broken left 

shoulder . Harold Schwarz, who holds the 

Realart distribution franchise in Dallas, came 

in for huddles with Jack Broder, Realart 

president. 

George Hlckey, Metro Pacific coast sales 

manager, returned from New York after attending 

a series of home office conferences. 

A. D. Traxler Is Manager 

GOLDEN, COLO.—A. D. Traxler has taken 

over as manager of the Golden Theatre here 

for the Atlas Theatre Co. He replaces Jerry 

West, who has managed the house in recent 

months. Traxler comes from Wray. where 

he managed the Cliff Theatre. 

Chowchilla Airer Slated 

CHOWCHILLA, CALIF.—R. B. and Delia 

Mae Smith, owners of the Sierra and Chowchilla 

theatres, have purchased a 20-acre 

.site here for construction of a 400-car 

drive-in. The Smiths came to Chowchilla in 

1939 and purchased the then-closed Chowchilla 

Theatre. In 1940 they opened the new 

Sierra and soon after World War II they 

constructed the Sierra Drive-In just east of 

the new theatre. 

'Just for You' Is Tops 

In Denver With 150 

DENVER — "Just for You" packed the 

Denham and was held. "Walk East on Beacon" 

was strong at the Orpheum, as was 

"Les Miserables" at the Paramount. 

. . 70 

150 

(Average Is 100) 

Broadway The Merry Widow (MGM), 4th wk. 

Denham Just for You 

Denver, Esquire 

( Para) 

Dreomboat (20th-Fox) 

Flame of Sacramento (Rep) 1 00 

Orpheum Wolk East on Beacon (Col); 

Last Train From Bombay (Col) 125 

Paramount Les Miserables (20th-Fox) 135 

Taber, Weber Island of Desire (UA); 

Fargo (Mono) 1 00 

'Pirates' 150 Is Best 

Los Angeles Score 

LOS ANGELES—Aside from the impressive 

150 per cent recorded by "The Crimson 

Pirate" in its opening week in three theatres, 

and the 125 per cent rating attained in the 

second stanza of "O. Henry's Full House," 

first run business wa^ nothing to shout 

about. 

Beverly Canon O. Henry's Full House (20th-Fox), 

2nd wk 125 

Downtown, Hollywood Paramounts Assignment 

Paris (Col) I'O 

Egyption, State The Devil Makes Three (MGM); 

My Mon and I (MGM) 115 

Fox Wilshire Carrie (Para), advanced prices, 7th 

wk 60 

Hillstreet, Pontages The Golden Hawk (Col); 

Voodoo Tiger (Col) 95 

Fox Beverly The Big Sky (RKO), 6th wk 60 

Ritz, Loyola, Globe, Vogue Woman of the North 

Country (Rep) 90 

Los Angeles, Chinese, Alex (Glendale), Century 

Drive-In, Olympic Drive-In, Gage Drive-In, El 

Monte Drive-In Just for you (Para), 2nd wk. . .100 

United Artists Yankee Buccaneer (U-I), 2nd wk.. 60 

Warners Downtown, Beverly Les Miserables 

(20th-Fox), 4th wk 70 

Warners Hollywood and Wiltern, Orpheum The 

Crimson Pirote (WB) 1 50 

"Quiet Man' Rates 

Top Frisco Honors 

SAN FRANCISCO—"The Quiet Man" 

opened rather noisily, rating 170 per cent 

at the Fox. 

Fox—The Quiet Man (Rep); Tropical Heat Wave 

(Rep) 170 

Golden Gate One Minute to Zero (RKO), 2nd 

wk 100 

Loew's Warfield Lovely to Look At (MGM).... 125 

Orpheum Son of All Baba (U-I); Dangerous 

Assignment 95 

Paramount Just for You (Para), 2nd wk 100 

St. Francis O. Henry's Full House (20th-Fox) . . . . 135 

United Artists Park Row (UA); Stors and 

Guitars (Rep), reissue 50 

'Miracle' and 'Palelace' Hit 200 

In Seattle Parade 

SEATTLE—"The Miracle of Our Lady of 

Fatima" at the Blue Mouse and "Son of 

Paleface" at the Coliseum each pulled 200 

per cent in their opening week. 

. 

Blue Mouse The Miracle of Our Lady of Fotimo 

(WB) 200 

Coliseum Son of Paleface (Para) 200 

Fifth Avenue O. Henry's Full House (20th-Fox). .120 

Liberty The Devil Mokes Three (MGM), 2nd wk. 70 

Music Box One Minute to Zero (RKO), 4th d. t. 

wk 125 

Music Hall The Merry Widow (MGM); You for 

Me (MGM) 140 

Orpheum Bonzo Goes to College (U-I) 70 

Paramount The Big Sky (RKO) 1 25 

'Pirate' Leads Grossers 

At Portland 

PORTLAND—The top first run grosser 

here was "The Crim.son Pirate" at the 

Broadway. 

Broadway The Crimson Pirate ( WB) 1 30 

Guild On Approval (Ronk); Lost Holiday (Ronk).150 

Liberty The Washington Story (MGM) 95 

Moytoir Wild Harvest (RKO) 70 

Orpheum and Oriental The Big Sky (RKO) 125 

Paramount -Monkey Business (20th-Fox), 2nd 

wk 125 

PORTLAND 

Timmie Beale, Columbia manager, received 

the good news that his branch won first 

place in this section in the Round the World 

sales drive. Omaha was runnerup to the 

Portland branch. Mr. and Mrs. Beale will 

leave in December on an expense-paid tour of 

the West Indies and South America, the 

prize. 

Harry Soloman, sales manager for J. Arthur 

Rank pictures, conferred with Martin Foster 

of the Guild Theatre and other exhibitors 

Welch, Guild secretary, was in 

Mrs. J. J. Parker was in Los 

Seattle . . . 

Angeles on a business and pleasure trip. Her 

son John will produce a motion picture 

Jack Felix, Cedric Hess and 

shortly . . . 

Dick Carlson of Allied Artists returned Sunday 

(28) from the Chicago convention. 

Al Oxtoby, Warner manager, visited Eugene 

and southern Oregon points last week. Donna 

Clark, receptionist, announced her engagement 

to Tom Schuppel, airman now in Japan 

the Row were Don Radabaugh and 

Eino Hemmila of Roseburg, who are making 

plans for a new drive-in . . . Fred Danz, 

Seattle, was in booking. 

Boy H. Haines, western sales manager for 

Warners, was a guest of Mrs. J. J. Parker at 

an Aero club luncheon along with Al Oxtoby, 

Warner manager here, and Harold Lake, 

Parker controller . . Keith Petzold. Broadway 

. 

manager, was on a vacation tour of 

Oregon. Grover Hanley, Parker executive, 

subbed for him. 

Ebba Wiss, assistant manager of the Liberty 

Theatre in Astoria, was married to Robert 

Urell, Astoria businessman, Saturday i20). 

She will continue at the Parker theatre. 

British Lion Shows Loss 

LONDON—British Lion Film Corp. will report 

a loss of 148,000 pounds for the fiscal 

year ended in March at its annual meeting 

October 15. The previous year showed a profit 

of 15,000 pounds. The total debt now exceeds 

2,000,000 pounds. 

Wood & Ulett Build Drive-In 

SUTHERLIN, ORE.—Lloyd O. Wood, Wood 

& Ulett Theatres, has announced that construction 

will start immediately on a 400-car 

drive-in one mile west of town. The drive-in 

will be ready for opening when weather 

permits next spring. It is being built by 

Wood & Ulett Theatres, which also owns 

the Grand Theatre here and the Jewel Theatre 

in Oakland. 

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ATTACKS ON INDUSTRY CITED 

IN URGENT PLEAS FOR UNITY 

Alfred Starr. Ben Shlyen 

And Others Tell KMTA 

Strife Must End 

KANSAS CITY — Urgent plea.s for unity in 

the motion picture industry hiKhliKhteci the 

34tli annual convention of the Kansas-Missouri 

Theatre Ass'n here this week. National 

and local exhibitor leaders declared unity 

and courage are the only things which will 

turn back the attacks now being made against 

the Industry from many sides. 

C. E. "Doc" Cook of Maryville, Mo., was 

re-elected president, and Homer Strowig. 

Abilene. Kas., was renamed treasurer. H. B. 

Doering, Garnett, Kas., was elected vicepresident, 

succeeding Don Burnett of Lamed. 

and George Baker of Kansas City wa,s named 

secretary, succeeding Glen Hall of Cassville. 

THREE NEW DIRECTORS 

Three new members were elected to the 

board ^y directors—Glen Hall, Don Burnett 

and Stanley Durwood. They replace E. M. 

Block of Sabetha, Doering, and Jay Means 

of Kansas City. 

Alfred Starr, new president of the Theatre 

Owners of America, was the major speaker at 

the Wednesday night banquet and testimonial 

to R. R. "Dick" Biechele. local exhibitor and 

leader. 

Starr said that the Department of Justice 

legislative 

can't ignore the many indignant protests 

it has received against the 16mm film suit. 

If let alone, television will in years to come be 

just one more popular device for ma.ss communication, 

he said. 

"You will see," he predicted, "the press, 

radio, motion picture theatre and television 

working at their jobs and prospering 

mightily. Our only enemy will be that force 

which tries to heckle the freedom of speech 

guarantees." 

Pointing to the Supreme Court decisions in 

which the motion picture industry was included 

under the guarantees of free press 

and free speech, Starr said: "How illogical it 

Is to let local government tax admissions. 

Why not tax newspapers or the radio? But, 

think, how monstrous it is to let the federal 

government tax admissions." 

TOO MUCH DISTRUST 

At the afternoon business session Starr said 

the industry must get together in an attempt 

to eliminate lawsuits thi'ough arbitration and 

conciliation : that interindustry mistrust has 

;one too far, and arbitration will be worth no 

more than the good faith both parties bring 

to it. 

Ben Shlyen, publisher and editor in chief 

Wi)(*)f BOXOFFICE, who was the Wednesday 

luncheon speaker, reminded exhibitors that 

HO the industry must do away with factionalism 

jrjve-s Etnd battling. Each branch of the industry, 

tie said, is dependent upon the other and if 

the entire industry is able to prosper, each 

ow segment will. He lashed at tendencies to "let 

jjelTiiei the other guy do it," and reminded exhibitors 

that their organizations are there to 

Dick Biechele s 41 Years Devotion 

To Industry Betterment Extolled 

KANSAS CITY — Nearly 200 industry 

friends attended the KMTA testimonial banquet 

Wednesday night honoring R. R. "Dick" 

Biechele, exhibitor leader here for 41 years 

With Tom Edwards of Farmington, Mo., a 

former president of both the KMTA and the 

Motion Picture Theatre Owners of St. Louis, 

Eastern Mi.ssouri and Southern Illinois, as 

toastmaster, tributes to Biechele were many. 

Edwards introduced Bieehele's family, his 

wife Isabelle, his daughters Evelyn and 

Gloria, his son Francis and his nephew Larry. 

In tribute to the s-howman, Edwards said 

that every past president of KMTA had been 

taught by Biechele; that he had been the 

backbone of the organization since its inception, 

and that he had done tremendous work 

as head of the KMTA legislative body and 

a member of the national board. 

"He has always had time," Edwards said, 

"to lay aside his work and help with yours. 

He has given freely of his time, advice and 

money to help the industry." 

Ben Shlyen, publisher of BOXOFFICE, described 

Biechele as one of the industry's most 

highly regarded and respected men, who has 

worked hard for betterment of the industry. 

"This honor," Shlyen said, "is late in coming 

to you, Dick, but it is sincere and you 

should feel gratified that you have so many 

friends." 

Edwards read telegrams of congratulation 

to the exhibitor from industry leaders 

throughout the nation, including Morris 

Loewenstein of Oklahoma City; George F. 

Dembow, NSS; Leon Bamberger, RKO; H. M. 

Hichey, MGM; Frank Carlson, U.S. senator 

from Kansas; O. K. Mason, Glenwood 

Springs, Colo.; Mrs. Fred Wehrenberg, St. 

Louis; Herman Levy, TOA general counsel, 

and Gov. Edward P. Arn of Kansas. 

The first gift to Biechele was a gag insurance 

policy from Finton Jones, local insurance 

man. Tlien Tom Bloomer, president 

of the St. Louis MPTO group, gave Biechele 

a testimonial scroll on behalf of the members 

of that organization and signed by 

MPTO officers. 

Al Williams, representing the governor of 

Kansas, brought forth many laughs when he 

discussed Bieehele's love for his boat on the 

help them formulate plans of battle against 

attack before the attack comes. 

Shlyen urged exhibitors to do their utmost 

to build up midweek grosses. "It is a fallacy," 

he said, "to feel that the good nights of the 

week take care of the lo.sses of the poor nights. 

It is much more profitable to work on the 

basis that the loss nights must be overcome 

by being diverted into profitable nights and 

by doing those things which need doing to 

bring about such an improved condition . . . 

"It is the exhibitor upon whom this industry 

Edward Raftery, New York film company 

attorney, in a convention hall rhat 

with Dick Biechele, right. 

Lake of the Ozarks, and in behalf of the 

governor. Williams read a commission appointing 

Biechele an admiral in the Kansas 

state navy, with the suggestion that Biechele 

bring his "battleship" to the Kaw for mooring. 

Edwards then read a telegram from local 

exhibitor Jack Shriner of the Gem, headed 

"Dear Admiral." 

Arthur Cole, dean of Filmrow and industry 

representative here, spoke briefly and 

presented a scroll to Biechele signed by his 

friends in the industry. Hanging above the 

rostrum was a huge hand-drawn picture of 

the exhibitor and another picture of Biechele 

was on the scroll. Art work. Cole said, was 

done by Frank Miller of the Kansas City 

Star. 

In addition. Cole jokingly presented 

Biechele an alarm clock. Edwards read a 

proclamation from Mayor Clark E. Tucker of 

Kansas City. Kas.. proclaiming October 1 as 

Richard R. Biechele day in that city. 

United Film Service of Kansas City gave 

Biechele a watch band and the KMTA gave 

him a Hamilton watoke briefly, saying: "I'm 

no more deserving than the rest of you. 

Because, without your help. I couldn't have 

accomplished anything. You spoke here today 

of cooperation between all phases of the 

industry. Cooperation has been my goal since 

I took office in the association and I believe 

we will attain that goal." 

depends. It is the exhibitor through whom 

comes the revenue that provides for all the 

rest of the industry. If he fails on his job, 

the industry fails. So it behooves each man. 

for himself—as well as for the contribution 

that he must make to the good health of the 

rest of the industry—to do his utmost to improve 

the conditions within his ovm sphere. 

"Let each man who has an idea for the improvement 

of his own business get busy and do 

the job without waiting for all the others to 

(Continued on next page) 

bet' 

OSS BOXOFFICE October 4, 1952 

57

' 

KMTA Convention 


iiop on his theoretical bandwagon, and we'll 

see a wave of the initiative and ingenuity 

needed to set this industry once more on the 

march forward. 

"Waiting for the other fellow; decrying a 

policy but pursuing it because the competition 

does it; sitting on your bottom and wishing 

that this or that would happen, won't make 

it happen. Doing things is what gets things 

done. 

"It was the venturesome, pioneering, trailblazing 

spirit, that took this industry out of 

the nickelodeon storerooms and moved it into 

magnificent palaces. Men who had ideas put 

them into action. If they failed, they tried 

again and again and again. Enterprise was 

the watchword in the early days of this business. 

It was the up-and-doing that got things 

done. There were few, if any, geniuses; but 

there were a lot of hard workers. There was 

enthusiasm; there was courage and the conviction 

of that courage that caused men to 

stick by their ideas until they won out. They 

didn't succumb to the first defeat after a 

short 'test.' Nor to the second, or third, or 

tenth effort. 

'CHEER, STOP YELLING' 

"Instead of yelling what's wrong with this 

business, just remember that there is plenty 

that is right with it. There's been enough of 

the negative thought and talk; let's take the 

positive view. And let each man become his 

own cheerleader—and, instead of yelling, let 

him be doing. And keep doing. And doing. 

The momentum will take hold and the action 

will be sustained." 

Homer Strowig, Abilene, Kas., exhibitor, 

was chairman of the afternoon business session. 

Senn Lawler, head of the advertising 

and publicity department for Fox Midwest 

Amusement Corp., made six recommendations 

directed toward estabUshing an industry public 

relations program. He called for a motion 

picture industry exhibit, to start in Madison 

Square Garden and to tour exchange centers 

throughout the country, based on the type of 

show frequently given by automobile and other 

industries. He asked for added atention to a 

speakers bureau and preparation and briefing 

of speakei's. 

Movietime tours, Lawler said, should be continued 

and the industry should have a centrally 

located library of information so that 

anyone could secure information at a moment's 

notice. He proposed a series of at 

least 52 newspaper ads, used consistently each 

week, to tell about the industry, not to just 

advertise individual films but to give concise, 

true information about the industry in general. 

URGES INDUSTRY PROGRAM 

He also 

urged a series of transcriptions for 

radio, containing a goodwill message about 

the industry and bearing the name of the 

local theatreman, and he suggasted a weekly 

nationwide radio program, featuring film 

stars, and sponsored by the industry, "not by 

commercial interests which have no connection 

with the film business." 

William Powell of St. Louis, district manager 

for the Philip Smith Midwest Drive-In 

circuit of Bo.ston, asserted that although the 

1952 season has been a good one for drive-ins 

there were evidences of overbuilding. Buck 

nights and bargain nights, multiple bills and 

A group of father-son exhibitor combinations was assembled for the photographer., 

at the KMTA session. In the first row, left to right, are Frank G. Weary II, Jay 

Means, Homer Strowig and C. E. Cook, and standing are their sons, Frank G. Weary 

III, Ronald Means, Calvin Strowig and Jim and Jack Cook. 

other forms of giving away of entertainment 

are not only harmful to the industry in general 

but they are signs of panic and overcompetition, 

he said. 

Powell declared drive-in demands for 

earlier and earlier runs on films are also a 

sign of panic. The drive-in cannot take the 

place of first run theatres, he said. 

Pat McGee, general manager of the Cooper 

Foundation, Denver, and co-chairman of 

COMPO, outlined the history of the COMPOsponsored 

fight against the 20 per cent federal 

ticket tax. Charging that the industry is 

discriminated against, McGee said, "we must 

have some relief." 

He urged exhibitors to continue talking witli 

their congressmen about the tax and said "we 

can't be beat if congressmen keep getting letters 

from their constituents." 

Dick Brous, Fox Midwest legal department, 

pointed out that a large part of the 16mm 

film suit is based on what the government 

complaint calls "reasonable clearance." 

Terming the 16mm suit "the biggest threat 

to the industry in the last two decades," Brous 

said that all complaints don't go into the 

merits of whether a conspiracy has existed or 

not— all of them, he said, "boil down to 

relief." He warned that if the industry waited 

until the decree is entered and if the decree 

should find the defendants guilty, then the 

industry would have to be governed by "reasonable 

clearance." 

"If we wait," he said, "for reasonable clearance 

between 35mm films in the theatres and 

16mm on television, there is no hope for us. 

The meeting opened Tuesday afternoon 

after luncheon with greetings by KMTA 

President C. E. Cook. Film company product 

occupied the afternoon session and the 

Wednesday morning discussions. Each branch 

manager presented brief discussions and trailers 

on forthcoming product of his company. 

Glen Hall of Cassville acted as moderator and 

introduced each manager, starting with Bernie 

McCarthy and Lippert Productions. 

Others following were Joe Neger, 20th-Fox, 

who illustrated his talk with a big sign saying, 

"There's No Business like 'Monkey Business,' 

" and a cage with two monkeys in it. 

Bill Gaddoni. MGM, had only one trailer, 

that of MGM's famed lion, Leo, growling for 

about two minutes. Jack Langan, U-I, spoke 

on his company's product, as did Jim Lewis, 

RKO; Ralph Amacher, UA; R. M. Copeland 

and Bob Carnie. Allied Ai-tists. 

KMTA Registrations 

KANSAS CITY—Nearly 200 persons turned 

out for the 34th annual convention of the 

Kansas-Missouri Theatre Owners Ass'n here 

this week. Among those registered; 

KANSAS CITY 

Jack Shriner 

Gladys Melson 

Howard Harry Gaffney 

I. Strum 

Abbott J. Sher 

Roger Leoton 

Joseph J. Kelly jr. 

L. F. Durland 

Finton H. Jones 

Richord P. Brous 

Bob Walter 

Ronald Means 

Homer L. Blockwell 

Clark S. Rhoden 

John W. Quinn 

Ben Shiyen 

Bob Carnie 

J. R. Neger 

R. M. Copeland 

George L. Kapulos 

H. R. Hamburg 

Philip Blokey 

E. A. Jacobs 

David Gold 

Jock Hillyer 

John Tonge 

Garrett L. Tuck 

Jim Witcher 

Earl Dyson 

Bob Withers 

Ralph 8. Adams 

Frank V. Thomas 

Edd J. Haas 

Bob Johns 

James J. Long 

Bob Combe 

Rube Fmkelstein 

Bud Truog 

Rube Melcher 

Ben Marcus 

Jim Lewis 

Richard V/iles jr. 

Arthur Cole 

R. H. Dirkes 

Eddie Mansfield 

Jack Langan 

Betty Caruso 

Larry Klein 

Earl Jameson sr. 

Brooks C. Nooh %, 

Earl Jameson jr. 

Louise Hildebrand 

Jay Means 

Ralph A. Morrow 

S. M. Sloan 

Adeline Rosewicz 

Jack D. Braunogel 

M. G. Shackleford 

George Baker 

Stan Durwood 

Bernie Evens 

Jim Castle 

Fred Harpst 

Herman lllmer 

Don Davis 

B. J. McCarthy 

Arthur de Stefano Tom Harrison 

C. A. Schultz 

L. M. Anderson 

E. D. Van Duyne 

Don Lindsay 

Carl Elmer Rhoden jr, 

M. Lund 

William Gaddoni 

Houston Colson 

Harvey Cole 

Norris Cresswell 

Ed Hartman 

MISSOURI 

FARMINGTON—Frank Plumlee, Tom Edwards 

MARYVILLE—C, E. Cook, James Cook 

KIRKSVILLE— Day Mangus 

HENRIETTA—Frank Weary 111 

SALISBURY—Elmer Bills 

NEOSHO— Ed Harris 

TARKIO—Virgil Harbison 

ST. LOUIS—William Powell 

MARSHALL—J. Leo Hoyob, Margaret Sutton 

RICHMOND—F. G. Weary 

CASSVILLE—Glen Hall 

SPRINGFIELD—John Hawkins 

CAMERON—A. E. Jarboe 

KANSAS 

BLUE RAPIDS—C. S. Schofer 

TOPEKA—John Bashom, Fred M. Walls 

GARNETT— H. B. Doering 

LARNED—Don E. Burnett 

COUNCIL GROVE—C. E. Bratton 

EL DORADO— R. F. Fife 

CONCORDIA— Alex Shnidermon 

RUSSELL— Dale Doniclson 

ABILENE— Homer Strowig, Calvin Strowig 

PHILIPSBURG— R. R. Winship 

HORTON—M. B. Landau 

LA CROSSE—Gordon Holiday 

EMPORIA—William 

Flynn 

MANHATTAN— Bob Fellers, Louis Higdon 

COLUMBUS—Charlie Knickerbocker 

EUREKA—M. J. Aley 

LARNED— John A. Schnack 

58 


, 

fore, 

I popcorn 

I 

show 

japker 

n,Jaj 

Wan 

)ns 

ICE j; :: 

Ass'nle 

pu^s 

Edtoids 

iuKon 

Sidelights on the Kansas- Missouri Assn Convention 

KANSAS CITY 

Yes. they do have bananas at the F. G. 

Weary III home, Henrietta, Mo. Young Mrs. 

Weary won the bunch of banana.s at the 

Tuesday hincheon. Homer Strowlg won a 

of Marilyn Monroe— Ilfe-size, and he 

It affectionately away In his arm.s. 

In spite of other concessions coming to the 

all the exhibitors checked Insisted that 

Is the best money-maker of all. 

J. A. Schniick. whose 50th anniversary In 

business was celebrated this past year, 

was In from Lamed where he still operates 

the Electric. And he was looking as chlpi 

1 as ever. 

Mrs. Jack Cook, who helps her husband 

run the Oil City Theatre and the Breezy 

Ranch Drive-In at Falls City. Neb., gave the 

point of view of one exhibitor's wife. Attractively 

castumed in one of the new red 

shades, Mrs. Cook emphasized the fact that 

she did not have too much time to devote to 

the business now, since much of her time is 

taken up by their two small .sons. However, 

she acts as cashier three nights a week 

and enjoys doing it, as she considers show 

business more glamorous than many others. 

"I married three days after I graduated 

from college, so I had no working experience 

of any kind, and my family has been 

50 years with the Penney stores, so show 

business was new to me," she said. "While 

I can't help Jack much now because of the 

children, later on I can. So many wives 

are .shut out of their husband's businesses 

and I think this is one busine.ss where they 

can be of help. 

"Some of them may complain about the 

hours, saying their husbands are working in 

the evening when everyone is playing, but 

I think there are plenty of compensations." 

Glen Hall, Cassville, says being in the 

Roaring river resort area helps his business, 

especially the drive-in business, during June, 

July and August. One night at his Green 

Hills he checked licenses from 13 states. 

Usually it is the Landau brothers at the 

convention but this year only Marty attended. 

E. D. stayed to help with the rehearsal 

for the American Royal beauty con- 

. . . 

test, which was to be held Tuesday (30i at 

the Liberty Theatre at Horton, owned by 

the Landaus. Business is not too good with 

them, Marty says, and thinks exhibitors 

should work hard to get the 20 per cent 

government tax repealed. 

What it costs to make pictui'es was graphically 

displayed on a huge cardboard sign 

at the front of the ballroom where the meetings 

were held. Picture by picture, the 

recent features were listed with their costs. 

The signs also carried these comments in big 

letters: "Big Pictures Cost Big Money" 

"It Takes Showmanship Zip, to Liquidate 

Big Investments." 

Ken Winklemeyer of the Casino Theatre 

at Boonville says he is in the so-called 

"fringe area" for television reception, so 

does not feel it has made inroads on his 

business. Boonville has both industrial and 

agricultural patronage, as the shoe factory 

employs about 500 persons. Then there is a 

pipe factory i corncob > and a large bakery. 

These people are not looking for bargains 

In escapist entertainment, he believes, and 

think nothing of paying 50-14 cent rate to 


m lis 

Frank G. Weary III and his wife- Sarah of llrnrietla. Mo., shown at left, won the 

door prize. Homer Strowig. former KMT.\ president, poses with a standee of .Marilyn 

Monroe, center photo, and at rieht K.irl .lameMin, Lees Summit, and son Earl jr. 

the show, whereas some of them look as if 

they might put a little more on their clothing. 

"One thing always puzzles me," he confided. 

"People are always critical of double 

features, but we exhibitors know that double 

features mean more business. However, if 

you try to give them too much, you cut 

down your net profit." 

Several exhibitors in the Kansas area 

mentioned business recessions caused by 

local polio outbreaks. J. E. DeLong of the 

Ute at Mankato, Kas.. also manages the 

Blair for Mrs, Mildred Blair at Osborne. 

With several ca-ses right in the town, the 

slump at the Blair could only be explained 

by that, they believed. Mrs. DeLong accompanied 

him but the answer as to her 

whereabouts was the same as from several 

of the other exhibitor husband.s— "She's 

here but she's out shopping." 

M. J. Aley of the Princess Theatre at 

Eureka, Kas. said seven cases had broken 

out right in the town. The show stayed 

open, but he remarked, "Try running a show 

without kids and you'll know who buj's the 

popcorn." 

J. A. Becker of the Associated Theatres at 

Independence. Mo., was missed from the 

convention, but was represented by Lauren 

Turner. Becker has been to Canada for relief 

No Need to Say It! 

BOXOFFICE Has It 

KANSAS CITY — Harry Hamburg. 

Paramount exchange manager, held up 

the September 27 issue of BOXOFFICE 

in introducing the Paramount trailer 

product at the KMTA meeting Wednesday 

morning. 

"Why do I need to say anything when 

BOXOFFICE says it for us on its front 

page?" he commented. "Or if you are 

not sufficiently impressed by the quarterly 

barometer report by BOXOFFICE. 

you can turn to the Paramount insert 

in that same issue and read how great 

pictures are bringing the crowds back. 

Let's keep up the momentum, and remember 

the makers of pictures are showing 

their faith in picture business by 

pouring in millions of dollars to make 

others." 

from hay lever and was visiting relatives In 

Ohio. 

Mr. and Mrs. Glenn Caldwell of the Princess 

at Aurora, Mo. al.so mLvsed becau.se of hay 

fever di.scomfort. 

Concession people at the convention were 

making friends and influencing exhibitors 

to sample their wares. Attractive young 

women helped out in distributing .samples. 

Mrs. Janet Jones was in charge of the Coca- 

Cola machine on demonstration in the lobby 

outside the ballroom throughout the convention. 

Roger Copple of Kansas City, district 

salesman. R. L. McWhorter. district 

sales manager, and Wikon Franklin f/om the 

home office at Atlanta, attended the convention. 

They say in this Dixie home of the 

Coca-Cola company that theirs is one of the 

few businesses not taken over by the Yankees. 

Julie Davis a.ssisted Woody Latimer of the 

L&L Popcorn Co.. giving away DiCicco bonbons, 

their ice cream filling kept cold in the 

Pic-a-Bar on display. This Bonbon Corp. 

is headed by show people, local sales representative 

Tom Harrison pointed out. Pat 

DiCicco, president of United Theatres on the 

coast, is also the BonBon president. Lowell 

Parmentier. vice-president and general manager, 

used to be with Fox West Coast Theatres. 

Harrison stressed the adult angle of 

the product, since it appeals to that part of 

the trade, being a ten-cent product. 

Houston Colson, local representative of the 

Wrigley Co.. had displays of various types 

available to customers who sell the company's 

product. He says the chewing gum problem of 

leaving it under seats is lessened by having 

the concession display where people will buy 

it going out rather than when coming Into 

the theatre. 

The A. V. Cauger Co. was host at a coffeedoughnut 

bar service Tuesday morning for 

early arrivals, from 9:30 on. The company 

was represented by Dan Lindsay. Kansas City: 

John Hawkins of Springfield, southern Mis- 

.souri representative, and Jerry Staten of 

Hutchinson. Kansas representative. 

Most of the exhibitors agreed that September 

was a bad month, not only because 

children were getting adjusted to school again 

but because school books make such inroads 

into the family budget. 

On one thing they all were agreed—the 

better the picture, the better the crowds. 

59

. . Don 

. 

. 

. . Jay 

. 

KANSAS CITY 

TJall Walsh, WB district manager from St. 

Louis, was a visitor . . . Phylis Whitescarver, 

cashier at Warners, was in Texas on 

a vacation . 

Walker, publicist from the 

same office, has returned from the west 

coast . . . "Springfield Rifle" was tradescreened 

last week . . . Jim Lewis, RKO manager, 

was on a vacation. Bob Krause, office 

manager, was home ill a short time . 

Louise Phillippi, RKO cashier, was on vacation 

. . . The Marciano-Walcott fight pictures 

were screened for the trade. 

Ernie Block, Sabetha, Kas., and Fred Davis, 

Girard, Kas., were seen along the Row . . . 

Carol Cook, former U-I office manager's 

secretary, is reported on the road to recovery 

at the St. Luke's hospital following an auto 

collision . . . Webster Knight, head shipper 

at Universal, has returned from a California 

vacation . . . MGM celebrated "Ivanhoe" week 

with large posters on display in the exchange 

and at National Screen Service. The film 

played at the Midland Theatre here at advanced 

admission prices. 

Renee Agruss, secretary to the MGM office 

manager, has announced her engagement. 

Her fiance is in the army in Korea . . . 

Harvey Cole, MGM office manager, was back 

at his desk after a vacation in Colorado. 

W. B. Zoellner, head of the short subject 

department and of re-release for MGM. was 

. . Carl Bain, UA booker, 

. . . Ralph 

in from New York . 

made a quick trip to Chicago 

Amacher, manager at the same office, was In 

TIMBER 

Manhattan, Kas., conferring with Midcentral 

exhibitors . . . "Limelight," Charley Chaplin's 

latest film, will be tradescreened at the Warwick 

Theatre here on October 8 at 2 p. m. 

Juanita Pressly, division manager's secretary 

at Columbia, has resigned . . . Bettie 

Randolph has returned to Columbia as PBX 

operator. She had been gone since last June 

when she broke her back in a fall . . Ken 

. 

Levy, booker at the same office, is the father 

of a baby boy born at St. Joseph hospital . . 

Tom Baldwin, manager, was in the Joplin 

territory traveling with Larry Biechele 

Pat Pinnell, Columbia salesman in the Wichita 

territory, has a new company car. 

J. Leo Hayob, Mary Lou, Marshall, Mo.; 

Verl Krager, Roxy, Cainesville, Mo.; Fred 

Eberwein, Weston, Weston, Mo.; George 

Campbell, Royal, Norborne, Mo., and Ed Harris 

Neosha, Mo., were recent Filmrow visitors 

. . . Arthur DeStefano, National Theatre 

Supply, has returned from Los Angeles, where 

he attended a company meeting . . . Joe 

Neger, 20th-Fox manager, has returned from 

an eastern vacation. 

M. A. Levy, 20th-Fox district manager in 

Minneapolis, was a recent visitor here . . . 

The Jayhawk Theatre, Atwood, Kas., was sold, 

. . . Margie 

effective October 1, by Paul Chessmore to 

George Nickleson, new in the industry. Ed 

Hartman's booking agency will continue to 

book and buy for the theatre 

Goshen, daughter of J. T. Goshen, was married 

Saturday (27) in Sedalia . Wooten, 

STRUCTURES. INC. 

proudly announces that again Tim-Towers 

have been selected exclusively by 

COMMONWEALTH AMUSEMENT CORP. 

for its 1953 spring construction program 

This order for 11 drive-in screen towers 

coils for deliveries to: 

Columbia, 

Springfield, 

Trenton, 

Mo. 

Mo. 

Mo. 

Warrensburg, Mo. 

Washington, Mo. 

Waynesville, 

Belleville, 

Great Bend, 

Superior, 

Mo. 

Kansas 

Kansas 

Neb. 

Creston,lowa 

Springdale, 

Ark. 

Dick Oreor, purchasing agent, again evidences 

the satisfaction of Commonwealth Theatres 

with the mony Timber Structures Screen Towers 

they now hove in service by specifying them 

for the entire group of drive-ins the compony 

will open during the coming season. 

TIMBER STRUCTURES, Inc. 

Centrol Division Office 

515 Temple BIdg. 

Phone GRond 8232 


president of Allied Independent Theatre 

Owners, was town on business . Charles 

in . . 

Recker, booker; Ray Copeland, Monogram 

manager, and salesmen Frank Thomas and 

Robert Carnie, returned from the three-day 

sales meeting held by Monogram in Chicago. 

Steve Broidy. president of the company, accompanied 

the four back here . . . Stebbins 

Theatre Equipment sold a DeVry projector, 

screen, speakers and lamps to the state school 

for the feeble minded at Marshall, Mo. 

Commonwealth Plans 

11 Drive-ins for 1953 

KANSAS CITY—The spring program of 

Commonwealth Theatres, calling for construction 

of 11 new drive-ins, has been announced 

and it has been revealed that Timber 

Structures screen towers will be used in all 

of the open-air theatres. Latest drive-in to 

be revealed by Commonwealth officials here 

is one slated for Springdale, Ark. R. M. 

Shelton, Commonwealth general manager, ana 

Jack Braunagel, drive-in supervisor, said the 

land for the Springdale airer now is being 

surveyed. The drive-in will have a capacity 

of 350 cars. 

In addition. Timber Structui-es towers will 

be used in ten other Commonwealth drive-ins, 

previously announced for 1953 openings. They 

are at Waynesville, Warrensburg, Washington, 

Trenton, Columbia and Springfield, Mo.; 

Great Bend and Belleville. Kas; Superior. 

Neb., and Creston, Iowa. 

Dick Orear, purchasing agent for Commonwealth, 

evidenced the satisfaction of Commonwealth 

with the many Timber Structures 

screen towers now in service for the circuit, 

by specifying them for the entire group of 

drive-ins the company will open in 1953. 

Fox Midwest Ownership 

To Newly Formed Corp. 

KANSAS CITY—Elmer C. Rhoden, president 

of Fox Midwest, was named a vice-president 

and director of the new National Theatres 

Corp., which now' becomes the parent 

company and owner of various divisional corporations 

such as Fox Midwest, which operates 

the 19 theatres in greater Kansas City 

and 91 others in Kansas, Missouri, southern 

Illinois, Nebraska and Iowa. 

The separation of the National Theatres 

company from 20th Century-Fox Corp. came 

about after a federal court directive ordered 

the five major producer-distributors to divest 

their theatre affiliates. 

Rhoden has been president of Fox Midwest 

for 23 years and will continue in that position. 

Four other subsidiaries of the new corporation 

operate 326 theatres over the country. 

Two theatres, in Detroit and Philadelphia, 

are operated independently. The largest 

of the subsidiaries is the Fox West Coast Tlieatre 

Corp., operating 197 theatres in California, 

Arizona and Nevada. 

The theatres operated by Fox Midwest in 

Kansas City are the Orpheum, Tower, Uptown, 

Fairway, Esquiie, Isis, Plaza, Brookside, 

Rockhill, Waldo, Granada, Warwick, 

Gladstone, Benton, Vista, Linwood. Apollo, 

Lincoln and Carver. 

Gene Autry to Fort Wayne 

FORT WAYNE. 

- Gene Autry has been 

booked for the Allen County War Memorial 

Coliseum, on Tlianksgiving, November 27. 

BO BOXOFFICE October 4, 1952

to. 

I 

. . The 

. . The 

. . Earl 

Kansas City Gives 

. 

. 

operated the 

1 

INDIANAPOLIS 

U*" BOXOFFICE October 4, 1952 •Php oprning dates on all first nin.s here are 

now back to Thursday after beliiK 

mattered throuKh the week for the past 

year . . . Local officials attendlnR the Allied 

Aitivt^ I i.iui-titlon in Chicago were Manager 

cr. Mary J. Larson, office 

. . . 

ii... ,. A Tom Goodman, salesman 

Eddie Ornsteln, head of the Ornsteln Circuit. 

Marengo, has acquired the Pine at 

• 

Smith Grove. Ky. 

(Mono) 

The Iloosier. Shelhurn, wa-s recently acquired 

by M. WooUey . Etowns. Louisville, 

has been taken over by Kenneth Klncaid. 

and Is being booked by the Ornsteln 

lot 

cc. 

Chicago Patronage 

. 

circuit Midwest Theatre Supply 

twni;. 

Co. branch here has moved its stock to the 

Cincinnati headquarters Penrod. 

Ol Alfiliated Advertising Distributors has 

IriTMt 

taken space with Screen Classics, operated 

iciab 

im 

t 

by Moe Esserman. 

R,JI 

Alex Kalafat and wife of the York at 

Cherebusco returned from a 

who 

trip to Cleveland 

I, sail! i( 

tislecj 

. 

Victory 

. 

at 

I. R. Murphy, 

Huntingburg, died at his home 

September 17. 

The birth of theatre television boxing here 

ilrive-iis 

was a success. Officials at the Indiana 

inss. IliB 

Theatre said the house was sold out for 

asliiiiftd 

iflt Mi hours before the Marciano-Walcott heavyweight 

title battle started. More than 4,000 

Siipena, 

spectators were turned away. A capacity 

crowd lined even the aisles to see the telecast. 

Tickets were reported being scalped for as 

of Cotmuch 

as $20. It took seven policemen to 

Stractara 

ie tircir. handle the crowd. 

Indianapolis Under Par 

Except 'Dreamboat' 

nl9i!. 

INDIANAPOLIS—First 

.?« '2/tui* SfuMx SiMx 1S99 

rp. 

STEBBINS .THEATRE Equipment Co. 

at the Indiana. 

piK' 

tso* Wr«fii«ii« Si. 

den, 

KANSAS CITY 8. MOrT'» 

'' » 

vice-piK' 

jnal to 

the .bjk! 

MBiltcr- 

M ope- 

'zm Ci!i 

isMtliett 

A. V. CAUGERse.^^«.. 

Merchant Trailers for sure-fire 

JTlieaw 

;oni. 

merchant-exhibitor Satisfaction 

onierii 

ive 

BiodiveS PHONE .r WRITE »,„'^,V»:;en»^»°, 

tliai P-- 

le new cottie 

MISSOURI 

Satisfaction — Always 

d 

piiiUde!' 

The W' 

THEATRE SUPPLY COMPANY 

coast* 

L. I. KIMBRIEL. Manager 

inCi 

Phone BAItimote 3070 

US W. 18lh EoDsas Cily 8. Mo. 

Slidwst ffl 

Bter, rpiza, 

Br*'' 

ffaiKl 

Apoll« 

iod, 

Vayne 

Telephone: GRand 2094 

yllSsl)^', 

Ivanhoe' 265 Top 

KANSAS CITY—"Ivanhoe ' skyrocketed to 

the top position as the lending grasscr here 

as it tallied a strong 265 per cent In Ita 

opening week at the Midland. "Just for 

You" was next with 205 at the Paramount, 

Average w 100) 

Kimc^ Outcoil ol lh« UlancU (UA), 3rd wic 95 

Midland— Ivanhoe fMGM) 265 

Missouri The Big SIcy (RKO). Feudia' Foob 

Paramount— ;u»l lor You (Paro) 205 

Towor, Uptown, Fairway and GrOTiada — 

Yonln* Bueconoor (U-f); Son o< AU Baba (U-I) 100 

Vogue—Uland Rescue (U-I). 2nd wk 100 

Remains Above Par 

CHICAGO— Business was about average at 

Loop first nui houses, despite plenty of 

cool, wet weather. The Chicago had a fair 

week with "The Quiet Man" and stage revue, 

while State-Lake had a good week with 

a twin bill. "Carrie" and "3 for Bedroom C." 

"&oica" bowed in very good at the World 

Playhouse. 

Chicago—The Quiet Man (Rep), plus stage 

revue 1 ' 5 

Carncgie^The Fronehisc Affoir (Mono), 2nd wk. .110 

Grond—Bonze Goes to College (U-I). Son of All 

Babo (U-I), 2nd wk 100 

Oriental- Sudden Fcor (RKO), 2nd wk 115 

Palace—The Merry Widow (MGM), 3rd wk 115 

State-Lake—Corrie (Paro); 3 for Bedroom C 

(WB) 110 

Roosevelt—Dreamboot (20th); Paulo (Col), 2nd 

wk 100 

Surf— High Treason (M-K) 110 

United Artists—Strange World (UA); Untamed 

Women (UA) 105 

World Playhouse— Eroico (Tcitel) 115 

Woods—Jumping Jocks (Para), 4fh wk 110 

Ziegteld—Talcs of Hoffmann (Lop), 4th wk 105 

run theatres had a 

fair to good week. The Marciano-Walcott 

heavj-weight fight drew an overflowing crowd 

Circle—Dreamboat (20th-Fox); The Dark Mon 

(Fine Arts) '00 

Indionc—Coribbeon (Pora). 5 days; plus Marciono-Wolcott 

tight 60 

Keiths—Just for You (Poro), 2nd wk 75 

Loews—High Noon lUA); Lost Train From Bomboy 

(UA), 2nd wk 80 

Lyric—Latuko (Producers Rep): Rood Agent 'RKO) 90 

Albert Dezel Purchases 

Chicago Lippert Setup 

CHICAGO—Albert Dezel has purchased the 

Lippert franchise, effective October 4. John 

Rubin, salesman, and Sam Kaplan, salesman 

and booker, remain with Dezel under the 

new setup, also Harris Dudelson. manager. 

THE55>rRE EQUIPMENT 

442 N. ILLINOIS ST., INDIANAPOLIS, IND. 

"Everything for the Theatre" 

CENTRAL SHIPPING & INSPECTION BUREAU 

1 20 West 1 7th Street Kansas City, Mo. 

I2S 

SPRINGFIELD 

lânactm of local theatre* will cooperate 

with the Chamber of Commerce on 

Bu.slnes.s Education day, October 10. and 

take 40 teachers on a tour of their iheau-e«, 

hoet them at a luncheon with a dlMUMton 

about the Indu.stry and Its problemx and a 

.screening of "Ivanhoe" In the afternoon. 

This Li part of a countywidc program to 

better acquaint teachers In the public and 

parochial .schools with the problem.s of free 

enterprl.se, and show them In detail how 

buslne.s,s makes the dollars It takes to pay 

taxes for the support of the schools, etc. 

William Souttar, city manager for Fox Midwest, 

Is the chairman of the event. 

Kera.sote,» City

. . Joan 

ST. LOUIS 

The son of Mr. and Mrs. Charles Weeks jr., 

of Dexter, Mo., recently returned home 

Ben Lueking of the 

from a hospital . . . 

film delivery service family was a recent 

benedict . Edwards, daughter of Mr. 

and Mrs. Tom Edwards, Farmington, Mo., 

has entered Christian college' at Columbia, 

Mo. . . . Lester Levy, Columbia salesman, and 

Sol Hankin, former Monogram-AlUed Artists 

salesman, now retired, visited along Film 

row. Lester is making a fine recovery from 

an illness. Sol is one of the pioneers of the 

motion picture industry in this area. 

Arthur Jacobs, Paramount auditor, departed 

.... Harry H. Hass, Paramount manager, 

visited Caruthersville to see Judge George 

C. Carey—to sell films, not in role of a defendant 

at the bai- of justice. Judge Carey 

operates theatres in Caruthersville and 

Poplar Bluff . . . Polio cases assumed alarming 

proportions in Mattoon, Charleston and 

Welcome MPTO Exhibitors 

For Buckingham Waterfall Drink Dispensers, 

Servemoster Popcorn Warmer, Buttermaster 

Popcorn Boxes, Puritan Cups, Sno Kone Machines 

and complete concession equipment. 

We would be pleased to serve you. 

Andy Dietx Enterprises 

3142 Olive Street St. Louis 3, Mo. 

The Fred Wehrenberg 

Sullivan, 111. . . . 

circuit has resumed the use of premiums 

at several theatres. 

Exhibitors along filmrow: W. H. Eichhorn, 

Mounds: Geraldine Twitty and Earl Perrell. 

Delta Drive-In, Sikeston; Eddie Rosecan, 

Hannibal; Ed Fellis, Hillsboro: B. Temborius, 

Breese, 111.; Val Mereier, Perryville; 

Mrs. Regine Steinberg, Madison, 111.; Bill 

Williams, Union, Mo.; Dean Davis, West 

Plains; Bud Mereier, Frederickton; Forrest 

Pirtle, Jerseyville; Otto Ingwersen, Montgomery 

City; Joe Goldfarb, Alton; Shorty 

Burdette, Casey and Greenup, 111., and John 

Reese, Wellsville. 

. . . 

. . . 

Paul Musser of Casey, 111., is in California 

on vacation The wife of John Marlow, 

head of the Marlow Theatres, Herrin, is 

improving at St. Mary's hospital here 

Joan, 14-year-old daughter of Jim Hill, 

Warner salesman, has returned home from 

Children's hospital where she recently underwent 

an operation ... A son was born in 

St. John's hospital, Springfield, to the wife 

of Hardy Pittman, owner of the Greenview 

(111. I Theatre. 

C. W. Bates, owner of the Lincoln Trail 

Theatre, Athens, 111., was home ill . . Ray 

. 

Colvin, executive director of the Theatre 

Equipment, Ass'n., and wife are due back from 

a speaking tour which included the TOA 

gathering at Washington. 

The St. Louis loge of the Colosseum of 

Motion Picture Salesmen of America, at a 

meeting to be held in the Hotel Melbourne 

October 11, will name two delegates and an 

alternate to the annual meeting of the Colosseum 

in Atlanta November 28-30. 

Attorneys for Virgil H. Center, Robert J. 

Strauss and Darrell J. Sullivan, who operate 

the Midway Drive-In, just south of Benton, 

HI., have filed notice of appeal with the 

Illinois supreme court from a decision of 

the Franklin county circuit court which dismissed 

their petition for an injunction 

against the operation of the Park Drive-In 

by Sam Stuart Marshall of Tamaroa, and 

William Ozburn of Du Quoin on land owned 

by the city of Benton. Under the terms of 

an ordinance passed Jan. 21, 1952, the city 

leased a portion of the land in the Lake 

Benton city park to Marshall, who agreed In 

turn to construct and operate the drive-in, 

the city to get 10 per cent of the gross rej 

ceipts. The 400-car Park Drive-In was 

opened September 18. 

So that those approached for contributions 

may know, the fund currently being 

raised along Filmrow and in the territory 

for the "employe welfare fund" is not solely 

for the benefit of the employes of any one 

film company or film exchange, but for all 

persons employed directly or indirectly byvarious 

branches of the amusement and entertainment 

world, including of course motion 

picture theatres, exchanges, film dehvery 

company, poster companies, radio stations, 

etc. The need for such a fund has been indicated 

by the recent experiences of three 

or four persons stricken here with long and 

expensive illnesses that completely wiped out 

their personal financial resources. 

Earl R. Collins, president and general 

sales manager of Hollywood Television Service, 

called on executives of KSD-TV here 

and visited Nat Steinberg. RepubUc manager. 

Phil Sherman, son of the late William 

Sherman, who had been assisting his mother 

in the operation of the Sherman's Drive-In 

at Jackson, Mo., has rejoined U-I as a booker 

at New Orleans. He formerly was on the 

booking staff at Indianapolis. 

Mrs. Robert C. Cluster of Salem, 111. who 

had been a patient at Barnes hospital here, 

has gone to Johnston City, 111., to convalesce 

at the home of one of her sons, 

Stewart, who runs the Palace Theatre in that 

city ... St. Louis department store sales the 

week ended September 20 dropped 1 per 

cent below the same week in 1951. The district 

recorded a gain of 3 per cent in the 

dollar volume of sales . . . MGM tradeshowings 

scheduled at the S'Renco Art Theatre, 

included "Plymouth Adventure,' October 

17 and "Pi-isoner of Zenda" October 13. 

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Reopen Versailles, Ind., Milan 

VERSAILLES, IND.—The Milan Theatre 

here has been reopened with a policy calling 

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Tuesday. A Sunday matinee also is offered 


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. . The 

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LOVE IS 

HERE TO STAY 

Don't fight it — Capitalize on it! 

FOR BIGGER PROFITS BOOK 

UNIT SHOWS LISTED BELOW 

1. LILI ST. CYR IN LOVE MOODS 

MODELS, INC. 

STREETS OF SORROW 

2. SMASHING VICE TRUST 

CHILD BRIDE 

3. DEVIL'S HARVEST 

FORBIDDEN WOMEN 

4. CHILDREN OF MOM AND POP 

CHILDREN OF DIVORCE 

5. COCAINE^ 

CALL OF THE BLOOD 

6. GAMBLING WITH SOULS 

SLAVES IN BONDAGE 

7. ESCORT GIRLS 

MAIN STREET GIRLS 

8. ART OF LOVE 

BED-ROOM DIPLOMAT 

BIRTH OF LIFE (Short) 

9. BURNING QUESTION 

GUILTY PARENTS 

HOW TO TAKE A BATH (Short) 

10. hitch-hikeIôIiell 

secrets of a model 

11. road to ruin 

primrose path 

12. HER SISTER'S SHAME 

TEEN AGE 

13. EVas OF DIVORCE 

SHOULD A GIRL MARRY? 

14. VICE RACKET 

RAGE OF BURLESQUE 

15. THRttL OFYOUTH 

(MY SIN) I HAVE LIVED 

16. STRIP-TEASE REVUE 

HURLY BURLY 

17. BOUDOIR INTRUDER 

LET'S LOVE AGAIN 

18. ALOHA (SIREN OF PASSION) 

NOTORIOUS BUT NICE 

19. BEASTS OFTffiEAST 

OUTRAGES OF THE ORIENT 

20. CITY OFÎN 

HOUSE OF 1000 WOMEN 

21. CALL OF^THeTunGLE 

LURE OF THE ISLAND 

VIRGINS OF SAMOA (Short) 

22. WELD BEASTS^T BAY 

ECSTASY IN THE WaOERNESS 

— ALTERNATE COMBINATIONS — 

children of mom and pop 

slaves in bondage 

love moods 

secretsôf a model 

escort girl 

affairs of a model 

childre"nofdivorce 

hitch-hike to hell 

streets'of'sorrow 

ROAD TO RUm 

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ALBERT DEZEL 

INC 

831 So. Wabosh Ave. 

Phono Harrison 7-3626—CHICAGO, ILL. 

CHICAGO 

IJerb Elisburg:, veteran exhibitor who operated 

the Studio in the Loop for 

several 

years, has joined the Schoenstadt chain as 

manager of the Piccadilly on the south side. 

He will continue to operate the Rosewood, 

which he has been managing for the building 

owner for the past several months. . 

Larry Goodman, former tradepaper reporter, 

has joined Filmack Trailer Co. as copy 

writer. 

Evidence that the motion picture industry 

is on the upgrade despite television, came 

here the other day during the thi-ee-day 

convention of Allied Artists. Steve Broidy, 

the president, announced Monogram, which 

specialized in low-budgeted "quickies," was 

folding and that Allied Artists would concentrate 

on bigger and better high-budgeted 

motion pictures. Broidy explained the day 

of the low-budget picture is over and the 

demand for top product is greater than 

ever. 

Ben Eisenberg and M. D. Zimmerman, who 

are new operating two neighborhood theatres, 

the Royal and Wicker Park, took 

over the operation of the Davis this week 

(3) . . . Henry E. Newell, 83, former owner 

of the Howard Theatre, who retired in 1942, 

died. He is survived by his wife, Esther. 

. . . 

. 

Sylvan Goldfinger, Telenews division manager, 

returned to his local office after a 

business trip to Cleveland area checking on 

business conditions Herb Carlin, former 

Civic Theatre manager is now directing 

press relations for the Sonja Henie ice 

show which opened here to capacity business 

Essaness Woods booked 

"Happy Times" (Col.) to follow "Jumping 

Jacks," which bowed out after four weeks 

. . . Tom Riley has been named manager 

of the B&K Tower. 

J. E. Odenhall of the Telenews, vacationed 

in Wisconsin . . . The lATSE Local B held a 

special meeting at the Conrad Hilton hotel 

last week with 100 members in attendance. 

All officers were re-elected including Sam 

Lamasky, business agent . Joyland 

on south State street which has played 

combination film-burlesque shows for many 

years, has been sold and will be remodeled 

into a business building . . . Harvey Cahn 

is assistant manager to Fred Mindlin of the 

Ziegfeld. 

. 

. . . Harry and 

The Skokie Drive-In closed for the season 

Roxy Lockport has reopened 

after a summer shutdown 

Elmer Balaban have returned from an inspection 

trip to their Cleveland and Detroit 

houses. The circuit now operates two driveins, 

one the Hilltop, near Joliet, 600 cars, and 

the other the Robin near Rockford, 800 

cars. Harry Wren is manager of the driveins. 

Frank Young, 20th Fox office manager, 

returned from a west coast vacation. 

Ideal Pictures is opening an exchange at 

Houston, Tex., making 27 branch offices for 

the company. Richard Phillips has been 

named eastern director of the sponsored film 

division . . . Howard Lambert, head booker, 

and Richard Felix, director of press relations 

for Essane.ss circuit, took over operation of 

the Vogue Theatre. The house was operated 

for many years by the Essaness. 

MPTO Convention 

Opens at St. Louis 


composed of A. B. (Buzz) Magarian, Pete 

Medley, Russell Armentrout, Phil Nanos, 

Carson Rodgers and Bill Griffin. Other 

committees are: 

Entertainment of guests: John Meinardi, 

Joe Ansell and Paul Krueger. 

Decorations: Paul Krueger. 

Ti'ansportation and reception—A. L. Matreci, 

Charles Goldman, Sidney Sayetta, 

Spero Karides, Nick Karakas and Demetrious 

James. 

Ticket sales—Tommy James. 

Cocktail parties—Paul Krueger, Phil Nanos 

and Val Mercier. 

Banquet seating—Val Mercier, Bill Kaimann, 

Frank Speros, Eddie Clark, Loren 

Cluster, and Charles Weeks jr. 

Publicity—Russ Bovim, Frank Plumlee, 

Robert Marchbank, Bob Johnson, Forrest 

Pirtle and Dave Barrett. 

Special gifts—Christ Efthim, Dean Davis, 

Senator Edward V. Long and Harry Miller. 

Reservations and registration—Mrs. Bess 

Schulter, Myra Stroud, Mildred LaTour, 

Mary Karches, Catherine Foy and Mae Sorrels. 

20th-Fox Technician Dies 

In Osage River Blast 

TUSCUMBIA, MO.—Jess Wolf of Los 

Angeles, a technician for 20th Century-Fox, 

died September 26 of Injuries suffered the 

day before in a dynamite explosion on the 

Osage river that occurred during the filming 

of a scene in the company's forthcoming 

production "Baptism of Fire." He was about 

50 years old. 

Wolf, who had been supervising the laying 

of mines from a rowboat operating on 

the river, had just warned hundreds of 

spectators to stay away from the vicinity 

when an explosion shook the area. He suffered 

the virtual loss of both legs and other 

injuries. Also injured in the blast were 

James Scott, a soldier from Ft. Leonard 

Wood whose home is in Denver, and William 

Elmore, a carpenter from Roby, Mo. 

"Baptism of Fire." starring Victor Mature 

and with an all-male cast, is to depict work 

of combat engineers in Korea. 

G. J. Slickman, Oran, Mo„ 

Theatre Owner. Is Dead 

GRAN, MO.—Funeral services were conducted 

here Monday i29i. for G. J. Slickman, 

69, local theatre owner who died in a Kansas 

City hospital September 25. 

His theatre and general store and insurance 

office here were destroyed in a fire that broke 

out about midnight August 30. The loss 

exceeded $100,000. At the time of the fire 

he was a patient in a St. Louis hospital, but 

recovered sufficiently to return to Oran, 

where he had made arrangement's to open 

a new office for his insurance agency, and 

was considering plans for rebuilding tlie 

theatre and a building for the department 

store. However, he was taken suddenly ill 

and rushed to Kansas City where he died. 

He is survived by his w-ife and son and two 

grandchildren. 


. . Buford 

Nam 

OIlK 

E. V. Richards Heads 

Anniversary Group 

NEW ORLEANS— A nationwide (•olebrutlon 

of the sesqulccnU"nnlal of the Louisiana Purchase 

is being urrangetl by a state commission 

rc headed by E. V. Rlch- 

'^j. ards Jr., prominent 

theatrcman. 

Richards wa-s apl)ointcd 

chairman of 

the nine-man Kroup 

by Gov. Robert F. Kennon. 

In a slHtcment Issued 

after the appointment. 

Richards said: 

"The Louisiana Purchase 

was the greatest 

real estate transaction 

£. V. Richards Jr. in history, America's 

greatest diplomatic triumph 

and the third greatest event in American 

history— the others being the Declaration 

of Independence and the framing of the Constitution. 

"We hope that the governors of every state 

In the territory will enlist their states in this 

celebration and that we can get the federal 

government of both the U.S. and France to 

Join in a fitting commemoration here, in 

Washington and in Paris. 

"The actual treaty was signed in Paris 

April 30, 1803, ratified that October in Washington, 

and the territory transferred in a 

ceremony at New Orleans Dec. 20, 1803. All 

these dates should be celebrated properly, together 

with a dozen or more secondary dates 

of importance." 

One of the events planned so far by the 

Richards commission will be a mammoth 

river pageant in which a procession of oldfashioned 

flatboats hewn out of trees wiU 

be floated down major Mississippi river tributaries 

and the Mississippi to New Orleans. 

The pageant craft will start at Pittsburgh 

on the Ohio, St. Paul and Minneapolis on 

the Mississippi and Sioux City, Iowa, and 

Other localities on the Missouri. 

New Zealand's first feature length film, 

"Broken Barrier," was begun in 1950. 

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Moviet'ime Tour to Begin 

At Florida Convention 

JACKSONVILLE 

Q 

O. Ray and Buck Robuck, UA attended a 

sales meeting in Atlanta the weekend of 

September 27. Byron Adams, manager at 

Atlanta, visited the local office . . T. P. Tldwell, 

. 

new manager here for aoth-Pox, and wife 

have moved Into an apartment on Belden 

Circle. When Debbie Rushlow. receptionist 

at Universal, broke out with a skin rash she 

made three trips to a doctor and he diagnosed 

it as a toxic condition and advised her to 

visit a dermatologist. She did. She had 

chicken pox! . Sytles celebrated a 

birthday. 

. . . Marvin Skinner has resigned 

. . . Mrs. Helen 

Exchange visitors included Herman Silverman, 

Wometco, Miami, and K. Porter, Temple 

Theatre, Perry 

at 20th-Fox to join Dixie Drive-In 

Theatres 

places Marion Whitmarsh, 

Hunt, typist, 

who resigned 

re- 

to 

have time for shopping in the Maternity 

Lane stores. Mrs. Pat Hodus replaced Sybil 

Stevens, who returned to Tallahassee to resume 

work at the university there. 

. . 

Ann R«iff, Paramount, returned from a 

vacation spent in Philadelphia with her 

parents . Sidney Gorden, Sunset Theatre, 

South Miami, was a visitor on the Row. 

Titusville, Fla., Magnolia 

To New Newsreel Policy 

TITUSVILLE, FLA.—Phil Sullivan, manager 

of the Magnolia Theatre, has announced 

a new policy regarding the showing of newsreels. 

On each Tuesday and Wednesday the 

latest newsreels available will be shown. They 

will not be more than 24 hours old and will 

be flown in from New York. 

An extensive remodeling program in the 

theatre has been completed, including renovation 

of the loge smoking seats at the rear 

of the theatre. In addition, the screen area 

has been boxed in, which aids in the sound 

and air conditioning. 

Loses 30 Drive-In Speakers 

PANAMA CITY FLA.—After losing 30 

hook-on loudspeakers within three months. 

Bud Davis, owner of the Davis Drive-In, advertised 

that a close watch will be kept and 

anyone caught stealing the instruments will 

be prosecuted. 

According to the two important exhibitor 

chains in Honduras 660 feature films, 312 

short subjects and 260 newsreels were exhibited 

in these theatres in 1951. 

JACKSONVILLE. PLA.—Plana have been 

completed for the annual convention of the 

Motion Picture Exhibitors of Florida to be 

held at the Roosevelt hotel October 19-21. 

Horace Denning, convention chairman, said 

an added event of major Importance to the 

convention will be the kickoff during the conclave 

of the Movletlme in Florida tour, which 

will Include a bevy of Hollywood stam whose 

names will 

be announced next week. 

Cocktail parties will be given by Wll-Kln 

Theatre Supply Co., Benton Bras. Film Express 

and the Motion Picture Advertising Co. 

of New Orleans. Registrants will be treated 

to banquets, luncheons and a gala dance. 

President Maurice Hensler of Auburndale 

said this will tie the largest and finest convention 

in the history of the MPEA. Several 

hundred exhibitors from Florida and Georgia 

have already filed thalr registrations. 

Topping the speakers list are Alfred Starr, 

newly elected president of TO A; Mitchell 

Wolfson, past president of TOA and one of 

the founders of the Florida group, William 

McCraw of Texas, executive director of International 

Variety Club; Herman Levy and 

Dick Pitts, TOA executives; Nat Williams sr.. 

Thomasville, Ga., dean of southern showmen, 

and Jack Braunagel of Commonwealth Theatres, 


The full program will be issued next week. 

The Florida association officers urge all persons 

interested to send their registrations to 

Miss June Stoy, P. O. Box 4487. Jacksonville, 

Fla., along with their requests for hotel rooms. 

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ATLANTA 

n 

very large crowd attended the concert at 

Atlanta's Municipal auditorium Thursday 

night (25), featuring the King Cole Trio, 

Sarah Vaughn and Stan Kenton's orchestra 

Twelve Georgia high school girls will 

compete here October 2 for the title of Fair 

A Ganza Queen and a scholarship to the 

University of Georgia. The girls will be 

featured in the giant balloon parade that 

night and judging will follow the parade at 

Lakewood park, scene of the fair. 

"Quo Vadis," which was premiered here 

last Thanksgiving day, was offered in an 

exclusive road show engagement at the 

Plaza Theatre starting Wednesday (24). Earl 

W. Hathcock, manager of the Plaza, said 

that road show prices, 60 cents for adults 

at matinee showings and 90 cents at night, 

prevail. Children were admitted for 30 cents 

at all times. 

Charlotte Austin, 18-year-old actress who 

stars in Columbia's forthcoming "Rainbow 

'Round My Shoulder," stopped off in Atlanta 

. . .The brunette daughter of singer 

Gene Austin said she was "drafted" into 

films. She said she didn't want to get into 

pictures, but "several of my friends insisted 

in a screen test. Darryl F. Zanuck saw my 

test and insisted that I sign a contract." 

Neva Jane Langley of Macon, Ga., the 

Miss America of 1952, was approached by 

John Wayne and Bob Fellows, with a contract 

for a role in "Plumber in the Sun," 

starring Glen Ford. The part is that of a 

girl who has just won a beauty contest. But 

Wayne and Fellows were informed that a 

new rule forbids any Miss America to make 

a picture during the year she reigns. 

J. Winston Baird of the Linco Theatre, 

Lincolnton, R. E. Ziebell, Swan, Norcross, 

and N. B. Mills, Mills, Moultrie, visited the 

Jimmie Bello, Astor salesman, 

Astor office . . . 

returned from a business trip to Bir- 

mingham, Ala. 

John Ezell, retired theatre executive, revealed 

that the fishing near his place in 

Florida—Vero Beach— is sensational. Ezell 

owns a number of cottages which he rents 

out the year round . G. McClure, 20th- 

Fox office manager, is back it his desk after 

a vacation on his farm. 

. . . 

B. D. Benton of Benton Film Express has 

returned to his office after a minor operation 

Joe Dumas, Republic office manager, 

Jimmie 

. . . has returned from his vacation 

Bello, Astor salesman, leaves on his two-week 

vacation. 

Actress Jane Russell paid Atlanta a brief 

visit, when she stopped at Municipal airport 

during a a brief layover between planes. She 

came in from New York and departed for 

New Orleans almost an hour late . . . Mrs. 

B. Finch, former head of the accounting 

department for Monogram Southern Exchanges, 

has resigned and will be with 

United Artists in the same capacity. 

Emile Savini has returned from a business 

and fishing trip to New Orleans and the 

fishing spot of Louisana . . . Mrs. Rose Lancaster 

of Astor Pictures, who fell a couple 

of weeks ago on the concrete steps of the 

building in which she works, will be laid 

up for several more weeks. 

The Rosy Theatre is showing full-length 

fight pictures of the Rocky Marciano-Jersey 

Joe Walcott fight . The picture is being 

distributed by RKO. 

United to Build at Morrilton 

MORRILTON, ARK.—United Theatres 

Corp., owner of the Rialto Theatre here, wiU 

build a 400-car drive-in here. M. S. McCord, 

president of United, said the drive-in would 

be located on an eight-acre tract on Highway 

9 about two miles south of town. Construction 

is expected to start as soon as the $65,000 remodeling 

job at the Rialto is completed, probably 

in November. 

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66 


A. J. Suzore's 2nd Trial 

Delayed at Memphis 

MKMI'IIIS The sfcoiul lilul of Alfred J. 

Suzore on n chivrKC of lussuult to murder wax 

postponed In crlmlnnl court this week until 

October 15 by Judwe Sellers. Attorney General 

PliU Ciinalc asked the postponement 

because Lieut. Aubrey Smith of the sheriffs 

office Is on vacation and not available to 

testify. 

Suzore, 62. owner of two theatres In Memphis, 

the Suzore No. 1 and Suzore No. 2, Is 

charged with shooting James Rutherford. 56, 

Negro farmer, Sept. 30, 1950, as Rutherford 

hunted on Suzore's property in the countryside 

near Memphis. Suzore pleaded self-defense 

in the first trial which resulted in a 

hung jury. 

Rutherford sued Suzore for $25,000 damages 

in circuit court and was awarded $14,000 after 

a trial. Court of appeals at Jackson, Tenn., 

upheld this Judgment. 

Build Two New Drive-ins 

MONTICELLO, FLA.—Con.structlon of a 

new drive-in is under way here and it is expected 

that, barring stormy weather, it will 

be ready for an opening in October. A. G. 

Gaskin is owner. Another new drive-in is 

under construction at Bartow. This is a 250- 

car theatre, owned by M. Solomon. It will 

be RCA equipped. 

To Be Ready by Spring 

NASHVILLE, ARK. — Construction has 

been started on a drive-in theatre a half 

mile north of town on the Murfreesboro 

highway for K. Lee Williams Theatres. Cecil 

Callahan, local manager for Williams, said 

It definitely would be ready for operation 

next spring. 

New Curtain Installed 

JACKSONVILLE BEACH—A new curtain 

has been installed at the Beach Theatre by 

Manager John A. Futch. 

If 

YOU «»">»?•«« 

Memphis Eyes Legality 

Of Revised Bank Night 

MEMPHIS—Bank nights In local theatres, 

once banned by city officials as a violation 

of state lottery laws, have returned. Police 

Chief Ed Reeves has announced he l.s Investigating 

the present operation of cash 

giveaway programs and will confer with city 

legal authorities to determine if any state 

or city laws are being violated. 

Operators of the bank nights have a different 

twist to the operation this time which 

they believe makes the operation legal. 

Instead of getting a chance at the pot of 

cash by buying a ticket, patrons register in 

the lobby before they go into the theatre. 

Thus, a person who wanted to register and 

stand outside the theatre until the drawing 

Is held, would be eligible for the drawing. 

This may make the new bank nights legal, 

thinks M. A. Lightman sr., president of 

Malco Theatres. 

A joint bank night is being operated by the 

Memphian, Linden Circle, Crosstown and 

Frayser drive-in theatres and a separate 

bank night by the Princess on Main street. 

All are owned by Lightman. 

A similar bank night has been in operation 

at the Hollywood Tlieatre, owned by 

J. A. West. Some time ago the Luciann and 

Rosemary, owned by Augustine Cianciolo, 

held bank nights but these have been discontinued. 

The Memphian, Linden Circle, Crosstown, 

and FYayser drive-ins have held a joint 

drawing. Each patron is registered and given 

a number. A simultaneous drawing, arranged 

by telephone, is held. The joint 

jackpot has grown to $1,250. The person 

holding the lucky number must be present 

to win. 

If the winner is not present, the jackpot 

is carried over and the theatres add a certain 

amount of cash to make it higher for 

next week. 

At the Princess and Hollywood, drawings 

also are held weekly. The Prince.ss jackpot 

is now $350. 

Bank nights in theatres were ordered 

stopped in Memphis in 1936 by Police Commissioner 

Davis, now congressman. The city 

attorney then decided It wa.s a violation of 

state lottery laws. 

The pre.sent city attorney. Prank B. 

Glanottl jr.. Is out of town and the pre.-tent 

bank night operation will be referred to him 

for study when he returas to the city, his 

assistant. William C. Bateman said. 

"I will investigate the matter and confer 

with the city attorney." said Police Chief 

Reeves. "If the law Is being violated, police 

will put an end to 11." 

Lightman explained It was not necessary 

for a contestant to purchase a ticket to be 

eligible for the drawing. Lightman said. "He 

can stand outside on the street and he will 

be registered Just the same If he wants to 

participate. We see nothing wrong with the 

practice." 

West, owner of Hollywood, was out of the 

city. 

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proving that Charlotte is one of the 

busiest exchange centers in the south. At 

Bryant Theatre Supply, Panny Cobb and 

Buck Bryant said they had installed 350 

Co-Op speakers at the new Meadowbrook 

Drive-In in Greenville, N. C. The openairer 

is owned by T. F. Sanderson and his 

brother Jay. It was opened about August 29. 

Bryant now offers a new drive-in construction 

job, which firm officials call a 

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THE CAROLINAS 

"turn-key job." Bryant will build and equip 

drive-ins, then turn the keys over to the new 

owner, with the drive-in all ready to operate. 

* * * 

The Pix Theatre at Mount Any, N. C, has 

installed a new sound system. At Standard 

Theatre Supply, Don Swett told me about 

more drive-in construction. The Charlotte 

Standard Supply office supplied the following 

outdoorers with Century equipment, Teca 

speakers, lamps and other equipment: 

Allendale Drive-In, Allendale, S. C, 500 

cars, owned by R. D. White jr.; The Star, 

Bishopville, S. C, 200 cars, owned by Dan 

Davis and opened September 11; Palmetto, 

Florence, S. C, 300 cars, owned by Sam Neil 

and opened September 18; Park, Aiken, S. C, 

500 cars, owned by P. H. Riley and slated 

to open October 9, and an unnamed 200- 

car drive-in at Kingstree, S. C, owned by E. 

M. Gibbons and scheduled to open later this 

month. 

Dean Phillips is the new office manager 

at Standard. Sonny Bell is another new 

employe, as is Mrs. Janet Crawford, who is 

secretary. 

Frank Strange of Charlotte Theatre Supply 

also had a list of new drive-ins, which 

his firm equipped with Ballantyne and other 

equipment. They included the Cotton Boll. 

Dunn, N. C, 250 cars, owned by Bill and 

Margaret Smith of Benson, N. C; a 200-car 

drive-in at Andrews, S. C, owned by R. H. 

Gibson and S. W. Ackerman; the Flamingo, 

Laurinburg, N. C, opened recently by Meiselman 

Theatres, and a 250-car drive-in at 

Wise, Va., owned by Earl Mullins, of Norton, 

Va. 

Mrs. Pauline Griffith, secretary of the 

Theatre Owners of North and South Carolina, 

said the association will hold its annual 

meeting in Charlotte, November 9-11. 

Richard 'Dick" Eason, who acquired the 

interest of Charles M. Lowe in Saxton's 

Theatrical Service, brings much experience to 

the firm, including many years of successful 

exhibition experience and as booker for Queen 

City Booking Service here. 

* * * 

Lamar Ranking was in Charlotte from the 

Standard Theatre Supply Co. office in 

Greensboro and also had a long list of recently 

equipped drive-ins for me. These 

drive-ins also were equipped with Century, 

Teca and Mighty 90 products; The Web, 

Elizabeth City, N. C, owned by Webster 

Theatres, which opened on Labor day and 

which installed, in addition to other equipment, 

an Orange-Crush thirst-aid station; 

the new Dixie at Ayden, N. C, owned by 

Hugh Heath; Clarksville, Clarksville, Va., 

owned by Oliver Chandler, and White's 

Drive-In, Wendell, N. C. 

* • « 

Surprise of the week was the announcement 

from Eugene Skinner, Dixie Drive-In 

Theatres, that L. L. "Doc" Theimer, local 

district supervisor for Dixie, would operate 

his own circuit of theatres, consisting of the 

Albermarle Road Drive-In in Charlotte; the 

Shenandoah, Roanoke, Va.; Skj'view, Durham, 

N. C, the Sea Breeze, Mount Pleasant, 

S. C, and others not yet announced. Theimer 

will be replaced as district manager in 

the Charlotte area by Denis Scruggs, who has 

been managing the North Drive-In at 

Greensboro, N. C., since 1946. Scruggs plans 

to move here. 

R. D. Turnbull of National Theatre Supply 

listed these drive-ins which have been 

equipped recently with Simplex equipment 

and Excelite lamps; Flamingo, 400 cars, 

owned by W. G. Evans; Myrtle Beach, S. C; 

Marine, Cherry Point, N. C, 300 cars, under 

way for Johnny Klmes; Sunset, 300 cars, 

Jackson, S. C, owned by Ray Sanford; South 

Hill, Barnwell, S. C, 300 cars, owned by 

Walter Browns; Conty, Smithfield, N. C, 

owTied by H. P. Howells; Smoky Mountain, 

Waynesville, N. C, 250 cars, owned by Miller 

and Welch; East Main, Lake City, S. C, 250 

cars, owned by W. S. Funk of St. Stephens, 

S. C, and the North 17, WUmington, N. C, 

owned by C. D. Holder. 

Sound engineer Eddie Rosenblatt said that 

new service agreements have been made 

with the Circle Drive-In, Florence, S. C; the 

East Main Drive-In, Lake City; the Star 

Theatre, St. Stephens, and the Kingstree 

Drive-In. 

* if * 

At Theatre Equipment Co., Jim Griffith 

said he had furnished DeVry projectors and 

DIT-MCO speakers for the ozoner which is 

owned by Jack P. Green and Talbert Tanner. 

Charley Duncan of Standard Supply went 

ocean fishing and brought back several lard 

cans of spots iced down. He gave me all 

I could carry. 

At Wil-Kin Supply the new secretary is 

Phyllis Freeland. Harry Wayne of Wil-Kin 

told about equipping the Seneca Theatre at 

Seneca, S. C, when it was rebuilt after a 

fire. Equipment for the house included Heywood-Wakefield 

chairs, a Cretors popcorn 

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secretary 

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pop«n 

fijuipment 

machine, a Cycloramlc screen. Harry also 

sold a Cycloramlc screen and an Evcrforsi 

soda bar to the Joy Theatre at Belton, S. C. 

The 25 Drlve-In at Greenwood. S. C, has 

Installed an Everfro«t soda bar as has the 

theatre at Ware Shoals . . . New MotloRraph 

generators have been Installed at the RItz In 

Columbia. S. C. and the Plaza at Greenville. 

a C. 

Tip Tipton, manager of Wll-Kln, said that 

Fuller Sams Jr.. of Statevllle Is using Monograph 

equipment In his drive-In at Ooldsboro, 

N. C. The Royal Theatre at Slmpsonvllle. 

N. C, has been remodeled and new 

drapes have been Installed by Wll-Kln. 

William Priddell of Moncks Corner. S. C. 

b reported to be seriously HI In a local haspltal. 

Hap Bell of U-I said that every army 

theatre In the area played "The Lavender 

Hill Mob" and that many records were 

broken with the picture. 

Jack Reville of MGM has been 111 with a 

stomach ailment. Dave Wi.snant of Carolina 

Neon Co. said he had installed marquee for 

the Haymont Theatre In Fayetteville. N. C. 

and for the Starlight Drive-In at Fayetteville 

and the Smoky Mountain Drivc-In. 

Waynesville. N. C. Wlsnant said a beautiful 

marquee was put In at the Stewart Theatre 

In Henderson, N. C. Carolina Neon also did 

the marquee Job on the Richardson Thpatre 

at Seneca. S. C. 

Neil Blount and His Wife 

Buy Memphis Bristol 

MEMPHIS—Mr. and Mrs. Neil Blount have 

purchased the Bristol Theatre here and plan 

extensive remodeling and redecorating. The 

Bristol, on Summer avenue, was purchased 

from J. Fred Brown, owner of a number of 

theatres in Tennessee and Arkansas. Air conditioning 

equipment will be installed. 

Young people attending the theatre will 

be under the supervision of an adult employe 

and the screen program will be intended to 

appeal to the entire family. 

Blount, president of Monarch Theatre Supply 

Co. here, has t>een associated with the 

motion picture industry for the past 33 years. 

MONARCTJ 

Theatre Supply, Inc. 

Neil Blount 

J 

492 So. Second Si. 

Memphis, Tenn. 

MEMPHIS 

•The film of the Walcotl-Marclano heavyweight 

fight caused a minor seasatlon 

when It was .screened for exhlblt-s at the 

RKO exchange. The Strand Immediately 

booked the 21-mlnute film In connection 

with Its other program. R. B. Cox. Eureka. 

Batesvllle: W. T. Ellis. Ellis, Cleveland and 

R. B. Booch Jr., RItz, Selmer, al.so signed 

Immediiitely. RKO .salesmen were called In 

for the .screening and went to work on the 

telephone. The fight film went like hot 

cakes. 

Joe Murphy, booker, at Universal, Atlanta, 

has been transferred to the local exchange 

as salesman, succeeding Jeff Williams, resigned. 

. . Roy Cochran. Juroy, North Little 

Rock, was in town with the news that his 

new Scenic Drive-In would be ready for 

opening within two weeks. 

W. R, Lee, Gem at Heber Springs and Rice 

at Des Arc; Jimmy Singleton. New and Star 

at Marked Tree, Grand at Trumann and 

Tyro at Tyronza: K. H. Kinney, Hays. 79 

Drive-In and Beale Street at Hughes, were 

among Arkansas exhibitors here on business. 

Others from Arkan-sas included Robert 

Bradley and Paul Shaffer. Poinsett Drive-In. 

Marked Tree; Gordon Hutciiins. State. Dixie 

and 67 Drive-In. Corning: Gene Higginbotham. 

Melody. Leachville; Henry Haven. 

Haven theatres at Brinkley. Forrest City, 

Marianna and Wynne; K. K. King, Rialto, 

Searcy, and William Elias, Gem, Osceola. 

Lyie Richmond, Riclunond, Senath; Walter 

Kirkham, Commonwealth Amusement Co., 

Kansas City; W. C. Kroeger, Shannon, 

Portageville, and J. C. Mohrstadt. Joy. Missouri 

and 61 Drive-In, Hayti, were among 

visiting Missouri exhibitors. 

From Mississippi came J. C. Bonds, Von, 

Hernando; Paul Myers, Strand and Center. 

Lexington; T. M. Jourdan. Majestic, luka; 

and Mr. and Mrs. J. N. Forte, Gay, Olive 

Branch . . . G. H. Goss. Rustic, Parsons, 

Tenn., was a Memphis visitor. 

New employes in Filmrow included Mrs. 

Louise Ingram, assistant cashier, Colonial 

Studios; Betty Sue Russess, office manager's 

stenographer, who succeeded Sarah Marshall 

at MGM . . . Filmrow has gone from baseball 

to bowling. The Row's ball team gave 

a good account of itself in the city softball 

champloashlp race Now the bowling team 

if. competing with tcam-s from all over the 

city. Employes of RKO, Film Transit. Paramount 

and Warner are on the bowling team 

Billy Stevens Ls president of the team and 

Bill Scruggs vice president. 

. . . Alger Lancaster, 

. 

Rlrhard lllldreth. auditor. Ls at 20th-Fox 

.Sawyer, contract department, 

Malco, Ls vacationing 

manager of Maje.stic at Stuttgart, Ark., was 

a visitor at Malco Theatres. Variety 

Club held a meeting Monday night

MIAMI 

pernstein's Little River Theatre opened its 

doors at 10:30 a. m. on a recent Saturday to 

give the small fry a long program of eight 

color cartoons and a double feature. Each 

boy and girl received a gift of candy . . . 

Florida State drew atention to National Kids 

day in advertising headings, suggesting that 

patrons join the Kiwanis club in its campaign 

to protect children. 

Plans for the debut here of "Emergency 

Call" were interrupted when Producer Abby 

Greschler became ill in Denver en route to 

the coast. He is in his Beverly Hills home 

now and has resumed work on the projected 

showing of the film in Miami. 

. . 

Included in the advertising for "Just for 

You" at the Roosevelt and for "Caribbean" 

at the Embassy was: "Note to the 'Waiters'— 

50 years is a long time to wait to see these 

features on TV. See them on our screens 

now" . Under Claughton's Saturday matinee 

lineup was listed a free show at the Grove for 

kids or "grown-ups under 12." 

Christine Callas, daughter of Mr. and Mrs. 

Mike Callas of this city, is the teenager written 

about in a Hollywood column as having 

been signed by MOM two years ago and then 

dropped without having made a picture. She 

is known in Hollywood as Christine Wallas. 

Kathryn Grayson has taken the young singer 

under her wing, saying she has "the greatest 

voice of any young singer I know." 

No written objections that can be taken 

into consideration from a legal standpoint 

have been received regarding plans to build 

a drive-in theatre near the Biscayne boulevard 

entrance to North Miami, according to 

Mrs. Mary Bennett, secretary of the building 

and zoning department. The permit is being 

requested by J. C. and B. A. Mulligan, contractors. 

"A Run for Your Money," a J. Arthur Rank 

*S^ 

production, ran well at the Mayfair Art Theatre 

. . . Director Sonny Shepherd and 

Wometco co-owner Sidney Meyer had a faraway 

look in their eyes as they watched the 

capacity crowd departing from the Carib Theatre 

TV showing of the Marciano-Walcott 

fight, probably meaning more such events. 

The first such full-scale TV showing was 

gobbled up with a zest that has set the circuit 

executives planning foUowup attractions. 

More than 2,000 paid $3.60 to $4.80 a head to 

get into the theatre before the door had to be 

closed. Hundreds of others couldn't get in. 

Many regular fight fans insisted it was better 

than being at the fight. 

The enterprising new manager of the 

Sheridan Theatre, George Krevo, went on the 

air over a local station recently to talk about 

musical films and careers in the theatrical 

world. He chose the eve of the opening at the 

Sheridan of "Because You're Mine" ... At 

Brandt, who operated the Flamingo Theatre 

in Miami Beach for a number of seasons, has 

returned to Saranac Lake, N. Y., after a 

three-week holiday in New York and Glen 

Falls. He'd love to hear from any of his 

friends here. 

Clubwomen Urge Others 

To See 20th-Fox Film 

NEW YORK—The General Federation of 

Women's Clubs has suggested to 1,000 division 

chairmen that they see "Les Miserables," 

20th Century-Fox film, and that if 

they enjoy it as expected, they should recommend 

it to club members and friends. A 

letter written by Mrs. Dean Gray Edwards, 

chairman of the motion picture division, said 

the film possesses "the vitality which made 

the original novel famous." Her letter also 

was addressed to clergymen, parent-teacher 

associations an'd community leaders. 

Mrs. Edwards is one of the clubwomen who 

compile the semimonthly joint estimates of 

current motion pictures. She also appears on 

television and radio, speaking on film topics. 

Aubumdale Airer Bows 

AUBURNDALE, FLA.—The Twinkle Star 

Drive-In for Negro patronage has been opened 

on Highway 92 east of Auburndale. The theatre 

will accommodate 328 automobiles and 

has RCA projector and sound equipment. 

Munsey Smith of Winter Haven, former chief 

of police and deputy sheriff, is one of the 

owners. 

Mrs. Thelma Bryant Dies 

MEMPHIS—Mrs. Thelma Bryant, wife of 

W. C. Bryant, controller of Flexer Theatres, 

Inc., died at Baptist hospital. She was 52. 

Born in New Orleans, Mrs. Bryan moved 

here as a child. 

ATLANTA-CHARLOTTE 

MEMPHIS-NEW ORLEANS 

WASHiNGTON, D. C. 

GOLDEN 

70

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Old Film Back Home 

At Si. Petersburg 

ST. PETKRHHURCi A motion picture 

that was made In St. Pftcr.sburK In 1937 by 

wveral local thcntrcmon will be .screened 

here for a few interested per.son.s. Ttie film 

was sent to Chicago with the hope that it 

would find a market, but It .stayed there unnoticed 

for several years and only recently 

was relumed to Walter Tremor, advertising 

manager for Florida State Theatres. 

Tremor wrote the script, "Slight Case of 

Revolution," basing his yarn on the troubles 

Spain. Soon after the film wa.s returned 

Sere Tremor .screened It at his home and 

uiys he was siirprUsed to find how good a 

picture It is. It is in two reels of 16mm film. 

Dusk-to-Dawn Show a Hit 

At Vogel Bros. Drive-In 

CLEVELAâ^ — The Vogel brothers of 

UtellsvlUe, Ohio, owners of the Midway 

Ive-In on Route 5 between Kent and 

Ravenna, held a dusk-to-dawn show on 

llugust 31, with free coffee and doughluts 

for patrons who were there at sunrise. 

rhe program consisted of six features and a 

Ong list of short subjects. The program 

vas highly successful both at the boxoffice 

ind the concession stand. 

So successful was this novelty program 

Jined. 

Jiat Associated circuit of Cleveland is imitatllg 

it in two of its outdoor theatres, the 

iJorthside Drive-In, Youngstown, and the 

nteresl Skyway, Ashtabula. It was not required that 

nan sr, pieaie Wtrons remain from dusk to dawn to be 

SO ii d per cent 

sllglble for the free coffee and doughnuts. 

biiildins he on rhey only had to be there at the finish. 

A produce 

fn 

supply wareho'i 

d 

hall interest 

|5unrise 

leatre cliain 

e 

Root and mi 

at Fort Pierce 

Dpen After Renovation 

Theare, 

damaged by fire July 

Sunri.se 

31, is again in 

iperation following renovation and repairs 

rhich took six weeks. The theatre now pre- 

Thestn ents an even better appearance than it did 

8 State 

torney, to asi lefore the fire. Approximately 500 yards of 

lew five-color carpeting has been laid in 

Siirijhe lobby and in the aisles on the first floor. 

The motif of the carpet, a large nightthepropettyT 

n 

(t of outdoor 

ntotheroewe 

ipaired and renovated. 

dooming cereus design, has been carried out 

n the murals and in the concession stand. 

[Tie ceilings and all silk mat panelings have 

leen completely fireproofed. Green and gold 

lecked scenic drapes have been hung at enrance 

doors and exits. All seats have been 

Frank Bell Promoted 

TAMPA—Frank Bell has taken over superision 

of the seven Florida State Theatres 

ere. Bell is district manager for the w-est 

«ast, but until recently the Tampa operaion 

was separate. Now that city has been 

idded to his circuit. 

Hew Marquee Installed 

KOSCIUSKO, MISS.—A new marquee has 

>een constructed at the Strand Theatre 

lere. Raymond Elmore is manager of the 

eatre. 

Ascap Plaque Presented 

To NY; 2-Week TV Show 

NEW YORK A plaqiif ini-inorlall/.lnK tindeath 

of Steplien Collins Foster wu.s pre- 

.sented to the city of New York September 

24 In special ceremonies at Bellevue hospital, 

where the compo.ser died In 1864. Otto A. 

Harbach, president of the American Society 

of Composers. Authors and Publishers, and 

Ed Sullivan made the presentation to Mayor 

Vincent R. ImpelUttcrl as part of the special 

two-week tribute to A.scap on the "Toast of 

the Town" television program. 

The two-week tribute to Ascap will be 

heard Sunday. September 28 and October 5 

over WCBS-TV and the program will tell 

the highlights of the history of Ascap. Harbach 

will be featured on the program, as 

win Fred E. Ahlert, Deems Taylor and Gene 

Buck, past Ascap presidents. The program 

will include a scene showing Victor Herbert 

listening to his famous show tune, "Sweethearts," 

being sung in Shanley's restaurant. 

Songwriters who will actually appear and 

perform their works are: Harold Arlen, Jack 

Norworth, Harry Tierney, Dorothy Fields and 

W. C. Handy. 

Union Film Plans Release 

Of List of Seven Films 

NEW YORK—Union Film Distributors, recently 

organized by Herbert Bregstein. will 

release seven features, including several of 

foreign origin, during the 1952-1953 season. 

Bregstein is associated with Peter Horner. 

The Pictures are: "Secret Flight," starring 

Ralph Richardson; "Affairs of a Model," 

Swedish film starring Alf Kjellin; five Alexander 

Bros, productions — "Seven Ravens," 

based on a Grimm's fairy tale, "The Villain 

Still Pursued Her." starring Hugh Herbert, 

Anita Louise, Alan Mowbray and Buster Keaton; 

"Amazon Quest," starring Tom Neal; 

"Pimpernel Smith," starring Leslie Howard, 

and "One of Our Aircraft Is Missing," Powell- 

Pressburger film. 

Commissioners Object 

To Two Projectionists 

ORLANDO—Harry Marlow and Jimmy 

Williams, projectionists at the Lincoln and 

Carver Theatres, are having trouble with the 

city commissioners. They are not members 

of the union and the city examining board 

of three has two strong union men on it. 

The attorney for the theatres declares that 

the whole thing has resolved itself into a 

union-nonunion squabble. The board took exception 

to this, saying it did not regard Williams 

and Marlow as competent and that 

they constitute a fire hazard in the theatres 

employing them. The matter has been tabled 

for a few weeks until additional investigation 

can be made. 

March of Time's 26-Week 

Series Goes to WJZ-TV 

NEW YORK—A new 26-week series of 30- 

minute March of Time subjects is now being 

produced for television and will be used exclusively 

by WJZ-TV in the New York area 

starting the first week in October, according 

to Trevor Adams, general manager of WJZ- 

TV. 

The stations will have options for a continuance 

of the series. The programs will go 

on from 9:30 to 10 p. m. 

Says Full Freedom 

Besl for TV, Films 

FfofTi Mideast E'Jtfiof 

COLUMBUS'-The Ideal .situation of KOod 

movies In theatres and good video at home 

Is more apt to be achieved If those two media 

arc allowed full freedom of cntcrprl.sc In 

their own fleld.s. .said Norman Nadel, theatre 

editor of the Citizen In commenting on 

the government's 16mm suit. 

"The gravy. In that caM. will be Hhared 

not only by them, but by the consumer." 

added Nadel. "At first glance. It would seem 

that the consumer would benefit If the government 

suit Is successful. Just think, he 

reasons. I could sit at home on my fat, wellupholstered 

Morris chair and watch all the 

new movies—for free. Admittedly, this la an 

attractive prospect. But the reduction In 

Income to the movie studios, which Inevitably 

would follow televltlng of new movies 

most theatres would close, of coursei, would 

immediately cut the quality of motion pictures. 

Before long the consumer would be 

aware of that. 

"Also, whatever these movies might cost 

television, even though it would be a small 

part of the potential theatre Income, still 

would be paid by the guy with the TV set. 

He'd put out a couple of cents more for his 

toothpaste, cigarets. laxatives, clothing, food, 

deodorants, soft drinks, beer and breakfast 

food. Indirectly but inevitably, he would pay 

the freight. Of course, he pays good money 

for a ticket when he goes to a movie now, 

but he gets to select his picture, and he 

doesn't have to pay for shows he doesn't 

want to see. 

"One more fact enters in. If television is 

not strong enough to continue to supply entertainment 

without using a legal weapon 

to usurp the movie production, that lack of 

strength will show up sooner or later, at 

which time nothing will be able to save it. 

"I think, however, that television is strong 

enough to continue on its own as a major 

entertainment outlet for America." 

'Kilimanjaro' Scheduled 

For Atlanta, Cleveland 

NEW YORK—The first key prerelease engagements 

of "The Snows of Kilimanjaro" 

have been set for the Paramount Theatre, 

Atlanta. October 8 and the Hippodrome Theatre, 

Cleveland. October 9, according to Al 

Lichtman, 20th Century-Fox distribution director. 

Rodney Bush, exploitation manager, 

is setting up the openings. 

CHARLOTTE THEATRICAL PRINTING CO. 

223 West Second Street 

Charlotte, N. C. 

Carl Lowry Frank Lowry 

THEATRE MARQUEES 

and 

DRIVE-IN 

ATTRACTION BOARDS 

STARNES SIGN CO 

3108 S. Boulevard Choriotte, N. C. 

^t 

f 

* lOXOFFICE : 

: October 4, 1952 

71

h 

ps 

STILL THE OUTSTANDING LEADER 

BOXOFFICE 

-STAYS OUT IN FRONT 

10 PI 

Jim 

First in total net paid circulation 

M 

kllie 

First in 

First in 

First in 

First in 

exhibition circulation 

equipment circulation 

advertising volume 

news coverage 

kiii 

ôf 

imiii 

it: 

tejii 

kkd: 

MX 

First in pictorial coverage 

tape I 

tdZai 

leSkr 

First in 

First in 

service sections 

market coverage 

kZoj 

Bute 

uoni 

.tea 

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mi 

• Leadership means readership! 

To ^very reader, each Issue of BOXOFFICE brings 

somefhing to inform, to encourage, to help selland 

make business more profitable. 

Tfias 

*ot 

lift thai 

telle in 

lalthf 

*K. 

"ittioi 

Ottesi 

"iaeit 

72 BOXOFFICE October 4, 1952 

PlOfFlc

I 

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movies 

CE 

VARIETY CLUB SPONSORS CIRCUS 

ATFAIR;MONDAY IS COMPO DAY 

Texas State Exhibition 

Honors Motion Picture 

Industry Oct. 6 

DALLAS— Exhibitors will have an important 

stake in the big Texas state fair which 

opens at the fairgrounds here Saturday i4i 

and runs through the 19th. 

Monday i6) has been designated Texas 

COMPO day at the fair, and the Texas 

COMPO Sliowmen organization has been executing 

a campaign to make it the largest 

attended weekday of the fair, with widespread 

publicity for the motion picture industry. 

The formal highlight of the day will be the 

presentation by the executive board of the 

Texas State Fair Ass'n of a plaque to Robert 

J. O'Donnell, general manager of Interstate 

Theatres and Texas COMPO co-chairman. 

TO PRESENT PLAQUE 

James Stewart, executive vice-president and 

general manager of the fair association, will 

present the plaque in behalf of the fair board. 

Another important activity of the fair, will 

be the "International Circus," to be presented 

four times daily through the entire 16 days 

Just off the midway near the Forest avenue 

entrance by the Variety Club of Texas for 

the benefit of the club's Boys Ranch. 

The acts for the show arrived at midweek. 

They include the Great Galasso, one-finger 

balancing artist; Dolly Jacobs and her movie 

elephants; Baby Dumbo, small elephant 

comedian; the DeWaynes, teeterboard acrobats: 

Hazel King and her Hollywood Liberty 

Horses; the Arabian camels and Andes llama 

act. and some of the nation's top clowns. 

Two aerial ballet productions, "Lilac Time" 

and "Candyland," will be presented by a 

troupe of 12, with strobe lighting and special 

costumes. Other acts will include the Dunn 

and Zavatta troupe in a ladder-balancing act, 

the Skytones in a high wire performance, and 

the Zoppes, bareback riders. Variety Club 

members will sell tickets for the circus. 

PROUD OF FILM INDUSTRY 

"We are proud to have the opportunity to 

honor a great industry which is so important 

In the lives of the men, women and children 

Of Texas," Stewart said. "The record of this 

jindustry merits the highest commendation 

|in view of its far-reaching benefits as indicated 

in the following facts and figures. 

The motion picture industry has a story that 

Is amazing to Texans, even though they have 

long been accustomed to sharing superlatives 

about the biggest state in the union. 

"Texas has become the film exhibition 

center of the world for very good reasons. 

More than $200,000,000 invested in the motion 

[picture industry in Texas represents as much 

ias all the money invested in the Hollywood 

1 

jstudios. 

Approximately 3,500,000 persons go to the 

in Texas every week, attending 1,485 

[Conventional and 375 drive-in theatres. These 

theatres employ more than 15,000 persons, 

land their combined weekly payroll is more 

'than $650,000. 

"Even though Texas has only 1/19 of the 

(Continued on next page) 

t '^ BOXOmCE : 

: October 4, 1952 

COMPO Exhibitors to Honor MGM 

With Strong Ivanhoe Campaign 

>^y^ ' 

•* » 

NATIONAL SCREEN SER 

Top photo shows COMPO exhibitors at the luncheon meeting in Dallas in connection 

with promotion for "Ivanhoe." Bottom photo shows the National Screen 

Service quarters in Dallas decorated with "Ivanhoe" paper with most of the exhibitors, 

NSS and MGM officials who were at the luncheon standing in front. 

DALLAS—Texas COMPO Showmen, organized 

last spring by Texas Theatremen as a 

state counterpart of the national council 

to promote showmanship inside the industry 

and foster joint public enterprises for the 

industry as a whole, Monday i29) put its 

shoulders behind the merchandising of a 

specific 

pictiire. 

The executive board, at a meeting in the 

Town and Country restaurant, decided to 

honor MGM for producing "Ivanhoe" and 

other meritorious pictures by joining National 

Screen Service in an all-out campaign to 

merchandise the MGM version of Sir Walter 

Scott's story of the days of knighthood. 

Texas circuit heads, many of whom are 

members of the COMPO board, and advertising 

directors pledged wholehearted support 

in the campaign to make "Ivanhoe" a top 

grosser of 1952. The exhibitors and ad directors 

planned special campaigns for the 

film. 

Texas exhibitors are the most aggressive 

sw 

and most progressive showmen in the nation." 

said Robert J. O'Donnell, a local and national 

COMPO leader and general manager of the 

Interstate circuit, "and they are of the opinion 

that MGM should be honored for the outstanding 

product it has produced recently. 

"Naturally Texas COMPO will do the same 

for any producer who merits this recognition." 

O'Donnell then praised "the great product" 

now coming from all studios. 

Following the restaurant session, arrangements 

for which were made by Raymond 

Willie jr., MGM exploitation director in the 

southwest, the exhibitors went to the display 

rooms of National Screen Service here to view 

the many new accessories which have been 

created for "Ivanhoe." 

Present at the luncheon in addition to 

O'Donnell were Edward H. Rowley, Don C. 

Douglas and John Rowley United Theatres; 

Col H. A. Cole. Allied Theatre Owners of 

Texas; H. J. Griffith. R. I. Payne. Eddie 

(Continued on next i>age) 

73

Variety Sponsoring 

Texas Fair Circus 

(.Continued from preceding page) 

population of the U. S. it contributes 1/12 of 

the national revenue from motion pictures," 

stated Stewart. 

"Love of good movies is no accident. It is 

due partly to the envisioned and tireless 

leadership of the executive board of Texas 

COMPO—Karl Hoblitzelle, R. J. O'Donnell, 

Col. H. A. Cole, Claude Ezell, Ed Rowley, 

Phil Isley, H. J, Griffith, Julius Gordon, 

Henry Reeve, and Paul Short. 

"Texans are enjoying the greatest films 

ever produced at a lower admission price 

than in any other state. Since 1946, the 

cost of food has gone up 58 per cent. The 

cost of clothing has risen 33 '3 per cent and 

rent 24 per cent. All over the country the 

cost of admission to a movie has risen only 

11 per cent, but in Texas it has risen less 

than 3 per cent. 

"The average price of admission to a Texas 

theatre is only 36 cents. Since most of these 

theatres show single features and the average 

program lasts two hours and eight minutes, 

Texans are enjoying the world's finest entertainment 

for only 17 cents an hour. 

"The tremendous sums of money invested 

in Texas theatres does not mean that huge 

sums of money are leaving the state. 

Seventy five per cent of every dollar spent 

in Texas theatres, not including the 20 per 

cent federal admission tax, remains in Texas. 

"Motion picture people in Texas represent 

only one-half of 1 per cent of the population 

of the state, yet they raised 9.5 per cent of 

the charities collected in the state. 

"The theatreman in Texas is a very substantial 

citizen, with a great interest in the 

education, moral and financial welfare of the 

state. Sixty-five per cent have a college 

education, 79 per cent are married and more 

that eight out of ten families own their 

own homes. 

"Movie folk in Texas are not unmindful 

of their responsibilities. The theatre has 

become one of the foremost institutions of 

freedom, the auditorium of democracy, and 

the exhibitor has on his shoulders the responsibility 

of being a citizen and a leader 

in his respective community." 

Kyle Rorex, executive director of Texas 

COMPO, announced that R. J. O'Donnell, 

executive vice-president and general manager 

of Interstate Circuit, Inc., and Texas 

COMPO co-chairman, will receive a plaque 

in behalf of the executive board from Stewart 

on October 6 at the administration 

building on the state fair grounds. 

Rorex said Texas COMPO is executing a 

campaign to make Texas COMPO day the 

largest attended weekday of the fair. 

Two Million Feet in Stock 

SPEAKER CABLE 

Without Priority 

2 Conductor No. 17 AWG Solid Copper Flat Poeallel 

Construction Rodent Resistant Non-water Absorbent 

Jocket for Direct Eortti Burial O.D. .35x.20-incti. 

Packaged 2,500 ft. on Returnable Reels or 500 ft. 

Coils. Price FOB Houston, Texas: On 500 ft. Coils 

$60.00 per M ft. 2500 ft. Reels $40.60 per M ft. 

Reel Deposits $5.00 each. Shipping Wt. Net 50 lbs. 

per M ft. 

SOUTHWESTERN THEATRE EQUIPMENT CO. 

)622 Austir> St., Houston, Texas, Phone CA-9906 

DISTRIBUTORS FOR ELECTRIC WIRE AND CABLE 

CO. OF HOUSTON, TEXAS 

SAN ANTONIO LINEUP—I. 

Torres reported 

"El Derecho de Nacer," Mexican 

release, broke all opening-day records at 

the Alameda Theatre in San Antonio. 

Here is a front view of the Alameda with 

a lineup for the film. 

Salesman Ray Wild Heads 

District of Colosseum 

DALLAS—Ray Wild, salesman for RKO, 

was recently elected national executive vicepresident 

in charge of the seven southern exchange 

offices of the Colosseum of Motion 

Picture. Those offices are in Dallas, Oklahoma 

City, Memphis, Charlotte, Atlanta, 

Jacksonville and New Orleans. 

I'he Dallas Colosseum will meet in the Republic 

screening room at 5 p. m. October 20 

to elect new officers. All film salesmen were 

urged to be present. 

Charles E. Darden, president of Associated 

Popcorn Distributors, has supplied the Dallas 

Colos.seum with a $500 Cretors popcorn machine, 

which will be given away on November 

17. Salesmen have found enthusiastic response 

from exhibitors in purchasing tickets 

at $1 on the machine. Interstate circuit, Rowley 

United and Claude Ezell & Associates were 

among the circuits that bought a substantial 

number of tickets. 

Film salesmen are looking forward to the 

coming national convention of the Colosseum 

at Atlanta November 22, 23. Dallas will have 

five elected delegates, the largest number from 

any film center. 

Nacogdoches Drive-In Sold 

NACOGDOCHES. TEX.—The Pines Drive- 

In here has been purchased by Kenneth Mc- 

Farland jr. of Center and A. M. Riley of 

Logansport, La., and a renovation program 

has been started. Among improvements will 

be a new changeable letter sign, new glassblock 

ticket office, a patio to seat about 50 

persons, new all-metal fence, new surfacing 

and installation of a new electric drinking 

fountain. The buildings also will be painted. 

Contest to Name Drive-In 

HENRIETTA, TEX. — Aaron Burns has 

launched a contest here to name the new 

drive-in which he is building west of town on 

the Wichita highway. Burns also operates the 

Royal and Dorothy theatres here. 

Install New Equipment 

MARSHALL, TEX.—East Texas Theatres 

has in.stalled new projection equipment in the 

Paramount Theatre here. 

Mobile 16mm units operate regularly 

throughout Algeria, giving exhibitions in about 

200 localities. 

COMPO Showmen 

To Sell Ivanhoe' 


Forrester and Arile Crites, Theatre Enterprises: 

Phil Isley, Isley Theatres; Julius 

Gordon and Sam Landrum, Jefferson Amusement 

Co.: Claude C. Ezell, Ezell & Associates; 

Raymond Willie sr., William O'Donnell and 

Frank Starz, Interstate; Kyle Rorex, executive 

director of Texas COMPO; John Allen Louis 

Weber and Raymond Willie jr., MGM, and 

Alfred Delcambre and Paul Short, National 

Screen. 

Star Troupe in Oklahoma 

For 'Lusty Men' Starts 

OKLAHOMA CITY — Robert Mitchum, 

Marilyn Maxwell and Arthur Hunnicut will 

be in Tulsa Sunday (5i and Oklahoma City 

Monday to launch "Lusty Men," which stars 

Susan Hayward, Mitchum, Arthur Kennedy 

and Hunnicut. They will appear at the 

Orpheum in Tulsa and the Center here. 

Howai'd Pederer of the Center said the 

stars will make four 25-minute appearances 

on the stage with Hunnicut doing a character 

comedy act, and Mitchum and Maxwell 

doing a stunt and song number. A threepiece 

band will accompany the troupe. 

Hap Eaton, RKO field man, Dallas, was 

here and in Tulsa to arrange the appeai-- 

ances. 

G. A. Lockwood Adds Airer 

SMITHVILLE, TEX.—G. A. Lockwood, 

owner of the Texas Theatre here, has purchased 

the Riverside Drive-In from Joe D. 

Blinka and will operate both theatres. Mrs. 

Lockwood will take charge of the boxoffice 

at the Texas and Lockwood will supervise the 

di'ive-in. 

Renovate Fort Stockton Airer 

FORT STOCKTON, TEX.—Renovations at 

the Trail Drive-In here have been completed 

by owner Guy Moses. New projectors, new 

sound outlets and wiring have been installed. 

Other improvements will be carried out this 

winter and will be completed before the spring 

opening. 

Oscar Saul will produce "Ten Against 

Caesar," western novel by K. R. G. Granger 

for Columbia. 

FIIMACK TRAILER 

HAS BO SWELL IDEAS 


SHOW! -^ 

(iWL In^niruikOTT . . Sdiectanx Idea 

Uta IIIMACK for All Vo< 

COMPANY

Two of Tent 22's spacious and beautiful clubrooms, atop the Black Hotel in Oklafioma City. 

C. H. Weaver, Chief Barker 

OFFICERS: 

Chief Barker 

C. H. Weaver 

First Assistant Chief 

Barker . Charles W. Hudgens 

Second Assistant Chief 

Barker C. B. Akers 

Dough Guy Don J. Tullius 

Property Master Dee Fuller 

Canvassmen: G. A. Alt, Sam Brunk, 

Ralph Drewry, David Hunt, E. 

R. Slocum, Ted Butterfield 

International 

Canvassman J. C. Hunter 

With "health to all" the cry of its 

barkers. Tent 22 embarked early 

in its career on a distinguished 

record of aid to the less fortunate. 

Founded in 1940, with L. C. 

Griffith as its first Chief Barker, 

and with 122 members, Tent 22 

raised its first curtain on health 

charities that same year by erecting 

the Variety Club Health Center in 

Oklahoma City, to be operated by 

the Oklahoma County Health Association. 

Free child, maternity, eye, 

dental and tuberculosis clinics, as 

well as a mobile X-ray clinic, provided 

24,381 patient services at a 

value of $100,766 in free medical 

care to charity patients in 1951 

alone. 

In 1944, Tent 22 centered its 

efforts on Tulsa, and there built 

the Variety Club Health Center for 

Negroes, offering free medical 

services for tuberculosis, heart, 

maternity, child care and X-ray. 

in 1951, 8,218 patient services 

were valued at $36,656. in free 

medical care. 

Another $130,200 from Tent 22 

built a wing of the newly-completed 

Oklahoma Medical Research 

Foundation building. 

$4000 more 

was devoted to furnishing greater 

facilities for the Oklahoma University 

Speech and Hearing Clinic. 

Aid to members of its own industry, 

efforts in behalf of other industries, 

civic works and free movies 

for shut-ins provide continuing 

challenges to Tent 22. 

All in all, we've had some great 

years in the past — but we look 

forward to even greater years of 

service in the future. 

\'arietv Club Health Center, Oklahoma City, Dedication of Animal Experimenr^ .'. 

Oklahoma Medical Research Founaation 

Variety Club Health Center, Tulsa 

This Space Contributed by BOXOFFICE 

BOXOFFICE ;: October 4, 1952 75

Love of People and Her Work Make 

Stormy Meadows a Filmrov/ Legend 

stormy Meadows, the toviboy daughter 

of a Denton, Tex., cotton and corn 

farmer ivho grew up to become Dallas 

Filmroic's most vojmlar personality 

and business executive, recently was 

the subject of sketches in two Dallas 

publications on women, in business. 

One was in the Dallas magazine. Chamber 

of Commerce publication, and the 

other in a Dallas newspaper. Horace 

Ainsworth, editor of Dallas magazine, 

described her as a "wonderful asset to 

our community." The articles folloiu. 

By JOSEPH STERNE 

(Reprinted from Dallas Magazine) 

In a fantastic little section of Dallas known 

as Filmrow, the quiet bustle of a business 

morning is frequently shattered by a voice 

that is a curious mixture of a waterfront yell 

and a down-on-the-farm brawl. 

"Hey, Sam. you can pick up 300 pounds of 

corn down at the warehouse." says the voice, 

"Honey, now don't forget to bring 

or . . . 

that ad copy to me Wednesday." 

These sound waves emanate from the second 

floor of a building at 302^2 South Harwood 

where Miss Stormy Meadows, one of 

Filmrow's more fabulous personalities, carries 

on her multifarious enterprises. 

In addition to her unofficial duties as Filmrow's 

prize greater, organizer, Girl Fi'iday and 

volunteer-for-anything. Stormy (her real 

name is Ora Ellen Meadows) is Texas distributor 

for Blevins Popcorn Co., editor of the 

Texas Theatre Guide and advertising and 

subscription representative in Dallas for 

BOXOPFICE, a publication that feels the 

"pulse of the motion picture indu.stry." 

Miss Meadows' seemingly incongruous business 

connections actually fit together like a 

jigsaw puzzle. Her Texas Theatre Guide lists 

the name, location and seating capacity of 

every movie emporium in the state. With the 

information and contacts she gets from this. 

Miss Meadows sells popcorn and Snow Cone 

syrup to the moviemen and gets her ads for 

BOXOFPICE. 

Her practice of carrying on her business 

out of a second-story window is both timesaving 

and humane. The stairs leading to 

Stormy Meadows' office are steep enough to 

leave anyone but an experienced mountain 

climber breathless. 

Furthermore, if people kept trooping up to 

her office. Miss Meadows would have to stop 

going around barefoot. 

Her office is an amazing pair of rooms with 

OftÔU. 

moTion 

PICTURE 

SERVICED! 

ORDER 'eetteo. 

HYD 

lis 

ÂH FRANCISCO Z, CALIF. 

. . 

well-peeled yellow paint, two scuffed desks 

and a kitchen shelf table that Miss Meadows 

uses as a magazine rack. In the "reception 

room" one finds 100-pound sacks of Blevins 

popcorn (unpopped), popcorn machines and 

jugs of syrup. 

Miss Meadows has an infectious laugh, an 

uninhibited way w'ith people that makes her 

one of the most popular characters along 

Filmi-ow. As one friend puts it, "Stormy has 

more personality than the law should allow 

What 

one person. She laughs all the time . 

a dame." 

This "dame" came to Filmrow 12 years ago 

STORMY MEADO'WS 

as personal secretary for the late H. B. Robb 

sr., head of a chain of 160 theatres. Through 

Robb, Miss Meadows learned the ins and outs 

of the movie business. 

"If I could get the 15 best popcorn concessions 

in the state, I'd be willing to give up 

my entire chain." Robb once told his secretary, 

and she never forgot it. When Blevins 

had an opening for her in 1950, Miss Meadows 

grabbed the chance. 

Ora Ellen Meadows was born on a 160-acre 

farm 15 miles out of Denton, where her 

father grew corn and cotton and her mother 

made clothes out of flour sacks. Ora had 

three older brothers and promptly became a 

tomboy. 

With her 25-cent-a-week allowance, she 

would spend nine cents for admission to the 

movie theatre at Lewisville, ten cents for 

transportation and the remaining six cents 

for popcorn and ice cream. 

The family moved into Denton when the 

only daughter was ready for high school. 

Miss Meadows recalls that she and her 

mother were enthralled by the plumbing. "We 

took three baths a day while papa insisted 

on taking his baths in a plain old tub on 

the back porch." 

Ora went to high school and college in 

Denton. 

Mi.ss Meadows came to Dallas right after 

gi-aduation where she worked fii'st as a sales 

girl at Neiman-Marcus, then as a secretary 

for the Federal Reserve bank, then as an 

assistant personnel manager of a diesel engine 

plant in Garland. 

All this time, Miss Meadows wasn't completely 

satisfied. She knew a few people in 

the movie business and decided she would 

like to try it. A meeting with Robb brought 

results finally, and Miss Meadaws moved into 

her unique niche on Filmrow. 

"Movie people are wonderful people," says 

Miss Meadows. "Why, I can't remember anybody's 

name for the life of me. So here on 

Filmrow I call everybody 'honey' or 'baby' 

and everybody takes it in stride. Movie people 

are just straight-down-to-earth." 

"Come to think of it," she notes, "maybe 

I'm that way, too." 

By RUTH HOLMAN 

(Reprinted in part from the Woman's Angle column) 

Hundreds of youngsters—and maybe some 

grownups, too—who go to the movies and eat 

popcorn should know about a person called 

Stormy Meadows. This girl with the exciting 

name has an official job as Texas representative 

of Blevin Popcorn Co. But that's just 

part of it. 

Her unofficial job is being part and parcel 

of the part of the movie industry that most 

people never hear- about—the business end of 

it that's less celebrated than Hollywood but 

just as glamorous. 

Her business is to see that theatres all over 

Texas are supplied with popcorn, no small 

job considering what a tremendous part of 

the movie industry popcorn has become. 

But Stormy's hobby and first love is knowing 

a little bit about everything connected 

with Filmrow—that section of Dallas down on 

Harwood and Jackson, where she's been for 

12 years now. 

"I feel sorry for people who don't have 

interesting jobs," is Stormy's comment on the 

fascination of her work. It could be just a 

routine business, just filling out order blanks 

and seeing that popcorn and concession supplies 

are shipped out. But Stormy makes it 

more than that with her way of knowing 

everybody from theatre managers to booking 

agents and shippers. 

There's been talk about television creeping 

in on the movies, of course, but Stormy, viith 

her loyalty to the film industry, isn't worried. 

In fact, she's found one way of keeping 

up with the changing pace. Her company now 

is putting out ten-ounce cans of popcorn for 

home viewers of television! They've even expanded 

that field to packaged gift sets, including 

the popper, the corn and the seasoning 

for home TV fans. 

Outside of show business, Stormy's main 

hobby is people. It's a safe bet that she knows 

as many people as anybody else on Filmrow. 

While she's not exactly a joiner, she enjoys 

groups of people. Her latest project has been 

to engineer a luncheon group, unofficially 

called Filmrow Secretaries' Luncheon club. 

The girls meet the last Thursday of each 

month, just for fun and to talk over their 

mutual Interest in the movie business. 

Remodel at Galveston 

GAL"VESTON—Extensive remodeling of the 

State Theatre here has been completed with 

installation of new seats, new flooring, drapes, 

carpets and new redecoration. Tlie State is 

managed by John Browning, city manager 

for Interstate Theatres. 

"The Sheriff Was Afraid," comedy western 

by Michael Fessier, was purchased for Warner 

production. 


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• tos 

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So here 

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Movisn.. 

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movies and 

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lendous 

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[St love is tat. 

ttiing 

sendiJl 

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comment on ttii 

could be jiist i 

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concession sup. 

Stormy makes 

AROUND OKLAHOMA 

By WKSLKY TROUT 

pMERSON "SHORTY" WARNER operate* 

the Royal Theatre In Helena, a wellequipped 

theatre for a small community. 

Business Is reported 

fair. Roy Akers. who 

formerly operated the 

house for many years, 

Is now managing a 

recreation 

parlor. 

Ernid Is having Its 

full share of circuses 

this sea-son. The Esquire 

recently presented 

"The Greatest 

Show on Earth" to 

Wesley Trout packed houses, Ringling 

Bros.-Barnum & 

Bailey played to record business matinee and 

night September 18. Wallace Bros, played 

there this week (28i, and the Shrine circus 

Is booked for October 8, 9. 

Dee Fuller has booked Roger and Hammerstein's 

"South Pacific" in the Municipal auditorium, 

Oklahoma City, for six nights and 

Many other shows are booked 

two matinees. 

'or the season. Dee has been very successful 

" 

the operation of the auditorium. 

Mrs, Shipley, wife of Paul Shipley, city 

manager of 'Video Theatres in Enid, is an arlent 

golfer and has won many honors at the 

Oakwood Country club. 

We have been "snowed" under with work 

!kt our office the past ten days and have 

made only short jaunts here and there, but 

we'll be back out in the field calling on extilbitors 

all over the state. Your nice news 

letters are always welcome. 

Two masked gunmen recently held up the 

way ol knoraii 

lajers to bookiii 

ilevision creep: 

bui Stormy, ^;t: 

iin't iiiy. 

IKle 

way of keepiti 

Ber company M' 

IS of popcorn fc 

Tiey've even ti- 

:ashier of the Drive-in theatre in Okmulgee 

Uid escaped with boxoffice receipts of more 

:han $100. 

Located in the Security National bank 

JUllding, Enid, is the Southern Scenic Co., 

inder the management of Mrs, Mattie Anlerson. 

She took over the helm when her 

lusband died. The company specializes in 

til kinds of draperies, curtains, contour curlains, 

"cyce" and travelers. This firm has 

*• ?ed gift "''' supplied scenery and curtains for schools 

aidtheseasonii? 

^^ theatres many years. The installations 

[ have seen are strictly first class and at- 

; stoimj's 

rm a^gtive in every resp>ect. 

(IseoiFilmrot 

joiner, she enj"? 

W 

: project has 

loup, 

:o 

talk 

ebiisin®. 

feston 

ioa 

» 

Z 

iinoffirt 

of 

cliik. 

ead 

over ihw 

city 

>« 

ofttf 

jwiii 

drapes. 

.western 

The Sand Springs Drive-In, Tulsa, is under 

lie capable management of Eddie Jones, a 

lustling live-wire exhibitor who does an ex- 

:ellent job of selling shows to Tulsans. The 

Irive-in is kept painted and maintained so 

liat every patron should enjoy the fine pro- 

H'ams, good sound and projection. This sitlatlon 

has been enjoying nice business all 

summer, I understand. 

John Gray, theatre operator in Sand 

Springs, is doing very nicely. He keeps his 

lleatre up-to-date and very inviting to the 

public by presenting good programs, excelk'lil 

.sound and projection. I have known 

John many years, when he operated thr 

RIvoll In Enid. He believes In plenty of advertising 

to sell his programs. John alway 

attends exhibitor meetings and Is ready to 

work for the good of show business. 

The Oklahoma Theatre Supply Co.. under 

the capable management of Eldon Peek, has 

been doing exceptionally good busine.ss. This 

company distributes well-known brands of 

theatre equipment, such as RCA sound and 

projectors, Heywood-Wakefield chairs and 

Ballantyne sound equipment. The company 

has a wry attractive store and well stocked 

with supplies and equipment. 

The National Theatre Supply Co.. Oklahoma 

City, also is doing a very nice busine.ss 

and has a well located and attractive stort' 

stocked with plenty of supplies and equipment. 

It also gives exhibitors prompt service 

and does fine repair service. 

The Century Theatre Supply is the distributor 

of the Century projectors and sound 

equipment. Owner Savage is a well-known 

engineer and does sound service for many 

theatres in this area. 

C. L. Doughty, owner of the Garber Theatre, 

Garber, has been enjoying fair business. 

He keeps his theatre very neat and sells his 

programs via newspaper and monthly calendars. 

He is generally on hand to greet his 

patrons and make them feel welcome. He did 

not seem to be worried over TV. 

A very fine job of showmanship is being 

done by George Pi-octer, skipper of the driveins 

in Muskogee. He is always thinking up 

new ideas, and he is a fii'm believer in good 

sound and projection for his patrons. Muskogee 

is a thriving little city and all the theatres 

should do well with good programs at 

popular prices. Exhibitors are all high in 

their praise of the many features BOX- 

OFFICE gives its readers. The exhibitors In 

this part of the state deserve lots of praise 

for giving patrons modern theatres, equipped 

with comfortable chairs, good sound and projection. 

BUFFALO COOLING 

'Buccaneer' Best in Dallas 

As Grosses Hit Slump 

DALLAS—Fu-st run percentages took a 

drop here, with the highest gross reported 

being 90 per cent on "Yankee Buccaneer" 

at the Tower. 

(Average Is 100) 

i 

Majestic Because You're Mine (MGM) 75 

Palace Corrie 65 

Tower Yonkee Buccaneer (U-l) 90 

Galveston Queen Is Closed 

GALVESTON, TEX.—The Queen Theatre, 

which was considered the finest theatre in 

Galveston when it opened in 1912. closed its 

doors for the last time September 18. It was 

sold by Interstate Theatres for $55,000 and 

will be turned into a specialty shop by its 

owners. 

EQUIPMENT 

3409 Oak Lawn, Room 107 BUFFALO ENGINEERING CO., INC. Dallas, Tex. 

Sure it's hot NOW! 

But Winter's 

on its way 

But don't stew! 

See Southwestern about 

THE 'LITTLE 

INFERNO 

IN-CAR 

HEATER 

And once basic wiring's in 

// 

you can 

quickly install the "Little Inferno" 

heaters for winter's business. 

unit consists of 

Each 

two heaters and a 

bracket with a down light. Priced 

just S32 for a 110 volt operation, 

$36.00 for a 220 volt operation. 

And costs only about 1c on hour in 

operation! You can afford to keep 

winter patronage up with the 

"Little Inferno In-Cor Heaters!" 

Like all the best of theatre equipment, 

you'll find the "Little Inferno" 

In-Car Heaters at either location of 

Southwestern 

Theatre Equipment Co. 

2010 Jockson 

Dallas, 

Texas 

PRospect 3571 

1622 Austin 

Houston, Texas 

CApitol 9906 

.n& 

JOXOFnCE October 4, 1952 

76-A

' 

DALLAS 

•p I. Payne, vice-president and general 

manager of Theatre Enterprises, has been 

appointed to the executive board of Gonzales 

Warm Springs Foundation for Crippled 

Children. W. R. Knight, executive secretary 

of the Texas polio and neuromuscular treatment 

center, said Payne will fill the unexpired 

term of the late L. M. Rice. Members of the 

board of directors include H. J. Griffith, Col. 

H. A. Cole, Sam Landrum, J. H. Rowley. Phil 

Isley, Claude Ezell. Paul Short. John Q. 

Adams, Raymond Willie and William 

O'Donnell, all of the Texas Theatre industry. 

OT)onnell and Cole were co-chairman of the 

Texas theatres campaign for the foundation. 

O. M. Kirkeby, who was a partner in drivein 

theatres in Big Lake, Abilene and Brady, 

Tex., died Saturday (27 1 in St. Paul, Minn., 

where he had been active before coming to 

Texas four years ago. 

Seen along Filmrow: Mrs. Jeff Austin, 

Strand. Frankston; Mr. and Mrs. C. L. Smith, 

Alto; Floyd Garner, Hilltop Drive-In, Montague; 

L. N. Childress, manager of the Crest, 

Dallas; J. Chatmas, Ferris, Ferris; Cranville 

Cox jr.. 

Crystal, Gilmer; C. R. Sandidge, Village, 

Fort Worth; C. H. Jones, Palace, 

Weatherford; Robert Fry, Fry Theatres, Tyler; 

K. C. Lybrandt jr.. Majestic, Wills Point; K. D. 

Riley, Queen, Tenaha, and E. B. Wharton, 

Rule. 

Bruno Berber of Herber Bros, drove to 

Austin to see the Texas and Notre Dame foot- 

R. I. PAYNE 

Fry, Tyler, 

ball game Saturday and visit his sister and 

brother-in-law there 

suffered a heart 

. . 

attack 

. S. G. 

recently. He is at 

W. O. Bearden 

home now feeling better . . . 

and J. B. Beeson from Lubbock were on the 

Row. They are getting ready to go on a 

deer hunting trip for two weeks in Colorado. 

Leroy Doyal, manager of their three driveins 

in Amarillo, will go along with them . . . 

Clauds C. Ezell attended a regional meeting 

in Houston of the Texas Drive-In Theatre 

Owners Ass'n. 

Stanley Marcus, president of the widely 

known Neiman-Marcus department store 

here, addressed the monthly luncheon of 

Filmrow secretaries on how fashion trends 

start and develop. Stormy Meadows was 

emcee. Among those present were; 

Fronkie Weatherford 

Natalie Goldstein 

Helen Cayton 

Rosemary White 

Lorena Cullumore 

Momie Anderson 

Faye Speck 

Helen Hahn 

Shirley Grain 

Ruth Jenkins 

Laura Webb 

Mildred Fulenwider 

Dorothy Mealor 

Doris Witherspoon 

Juanita Till 

B. B. Bell 

Margaret Falls 

Ruth Woodward 

Ora Lorenz 

Patsy Travis 

Margie Baker 

Veriln Osborne 

Jean Wood 

Isabel Alport 

Viola Noble 

Mary Jo Bills 

Mary Alice Vance 

Mildred Freeman 

Billie Stevens 

Joy Kerbow 

Joyce Smith 

Sue Benningfield 

Minnie Mae Lightsey 

Dorothy Johns 

Maxine Adams 

Jeanie Davidson 

Bette Newman 

Margaret Walsh 

Fred McCrary 

Hans Smith, former mayor of Irving, and 

owner of theatres in that city, including the 

new Irving, feels that time payments on 

household goods and other purchases mean 

more to the theatregoing habits of the aver 

age family than TV or any other single factor. 

Irving, as close to Dallas as it is, has felt 

the full impact of TV. 

Milt Overman, UA salesman, has returned 

to the Dallas area after several months in 

the Oklahoma territory . . Tlie Rowley Oak 

. 

Cliff theatres arranged free matinee shows 

for more than 5,000 children on Saturday (27) 

National Kids day, in cooperation with the 

Oak Cliff Kiwanis clubs. Merchants alsc 

gave away prizes at the Texas. Wynnewood 

and Stevens theatres 

III 

i.'.rt! 

,:-e(itl 

jliist 

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. . Wesley 

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The Rowley 

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(ration 

with 

[Boys Ranch Stadium 

iTo Be Rice Memorial 

DALLAS Al l{«-yiu)lcls. cluiu iiuiii ol llif 

Variety Club's Boys Ranch conimltttf. reported 

that construction has been started on 

the first section of a concrete football sta- 

be dedi- 

dium at the Boys Ranch which will 

cated to the memory of L. M. "Mike" Rice, 

legal adviser to the club who recently was 

lUed in an automobile accident. 

Meyer Rachofsky suggested the memorial In 

xlbute to Rice's great Interest In the club 

and the Boys Ranch. The project was 

endorsed by the ranch board, recommended 

)y the committee and later approved by the 

ITarlety board of directors. A special committee 

is being formed to handle contribudons 

for the project. Substantial contrlbu- 

Jons already have been received from Claude 

Ezell, Phil Isley. Paul Short, Alfred Deljambre, 

Rachofsky and Reynolds. 

An appropriate dedication ceremony will 

X held at one of the forthcoming home 

fames. The Boys Ranch has a good football 

«am which has won two out of its three 

[ames to date. 

Club members are urged to try to attend 

ome of the following games (playing time 

8 p. m.); 

October 9—Open 

October 1 

7—Loneri (home) 

October 2')—Green Hill (home) 

October 13—Buckner (owoy) 

November 7—Open 

November 1 4—Muenster (away) 

November 21 —Texorkana (owoy) 

November 27— St. Morys (home) 

Merchanls 

Exas, Wpnei: Shows 3rd Dimension Films 

il 

Screen Sen 

; Bradley, BO 

le al toe F; 

!t to meet l 

1 who stopped 

m California 

ri spend 

Patricia i 

] is genet 

seve 

of d naSonalit 

in star 

Canti 

crowds everywl 

f lii'i 

liilisis 

I 

KANSAS CITY—The new technique of 

hird dimension motion pictures was demontrated 

here by George Schectman. Chicago 

hotographer who used a 16mm stereo camra 

and zoomar lens. A special screen was 

sed for the projection and polaroid viewing 

lasses were furnished to those attending 

lie program. Schectman appeared before 

lembers of the Kansas City Movie Makers 

lub. 

• MACHINE FOLD 

• ROLL, SINGLE-DUPLEX 

• RESERVED SEAT 

• BOOK STRIP 

THEATER GIFT COUPON BOOKS 

tIAJON PASSES — ONE TIME COMPS. 

-A-6-eU-RAGY- 

V SOUTHWEST TICKET & COUPON CO. 

?110 CORINTH ST 

( l! 3X0FTICE 

ood 7185 • DALLAS. TEX 

OKLAHOMA CITY 

pat Mc(ire, Denver, general mnnager of 

Coo|XT Foundation Theatres, was here 

this week to help his mother celebrate a 

birth anniversary. The co-chairman of the 

COMPO-spon.sored drive to repeal the 20 per 

cent federal admission tax left here for Kansas 

City early to speak at the KMTA convention 

there. McGee was named to a vicepresidency 

at the convention in Wa.shlngton. 

He conferred here with local CP officials and 

with Morris Loewensteln. president of Theatre 

Owners of Oklahoma and chairman of Oklahoma's 

COMPO movement to repeal the 

admission tax. 

Morris Loowen-steln, TOO's representative 

on the COMPO board, visited COMPO offices 

m New York while east for the TOA conclave. 

He said the COMPO officers were 

"very complimentary of the cooperation given 

by Oklahoma in the tax repeal drive." 

Just before the TOA parley in Washington, 

the Morris Loewensteins ran into a 

little bad luck. In New York City a hotel 

room thief got Mrs. Loewenstein's new fur 

stole, a birthday gift which she had not 

worn, and Loewenstein's camera and briefcase 

that carried his TOO and TOA papers. 

After the TOA convention, the Loewensteins 

joined the Herman Hunts of Cincinnati in a 

motor trip which took them to Jamestown 

and Williamsburg, Va., Asheville, N. C, and 

through the Smoky mountains to Gatlinsburg, 

Tenn. They visited the vast Vanderbilt 

estate in Asheville. The quartet ended up 

in Cincinnati where the Loewensteins 

boarded a plane for home. 

Mr. and Mrs. A. A. "Speedy" Moulder of 

Sapulpa and Mrs. Bess Wilkie, Harrah, were 

among those at the TOA parley . . . Pat 

McGee's twin daughters, Jean and Janice, 

are now teaching in different towns in northern 

Oklahoma. They are graduates of St. 

Mary's of the Woods . and Mrs. Waite 

Kerr, Sulphur and Davis, were in Boulder, 

Colo., the weekend of September 27 to attend 

the University of Oklahoma and Colorado U. 

Big Seven conference opener, which ended 

in a 21-21 deadlock. The Kerrs came here 

and spent the night with the Eb Walkers, 

then drove on to Denver to visit his mother 

and sister. Kerr recently opened the Arbuckle 

Drive-In at Davis. 

. . . Mr. and Mrs. 

On the Row were Raymond Spai-ks, Temple; 

Les Nordean, Konawa; Fiank Nordean, 

Maud; L. A. White, Weatherford, and Volney 

Hamm, Lawton 

Charles Ferris and daughters Clara and 

Loretta returned from a 16-week trip to New- 

York. Ferris owns the Uptown and Villa . . . 

Gene Hudgens and Dan Snider have exchanged 

RKO jobs. Gene is now- traveling 

eastern Oklahoma while Dan has gone into 

Bob Stokke 

Gene's slot as office manager . . . 

has resigned as State manager. Peggy Sims, 

assistant to Dean Davis at the Center, is 

filling in at the State until a new- manager 

is 

hired. 

Mr. and Mrs. Howard Federcr of the Center 

and State theatres and Mr. and Mrs. 

Ralph Williams of RKO planned to attend 

the University of Oklahoma football game 

at Norman Saturday i4i. The Federers recently 

returned from Florida and a "very fine" 

vacation . Villa Kiddy Hour celebrated 

its eighth anniversary Saturday i27). 

It's the oldest kiddy show- program in town. 

Bob BuACh. who manaites the Villa and 

Uptown, reported 600 children attended the 

anniversary show, seeing ten cartoons and a 

Three Stoottcs program. Candy and noveltle« 

were nlven away. All children register In 

the lobby and become members of the Kiddy 

Hour. When their birlhdayit come around, 

they get In free and receive a gift from the 

stage, while all other children sing happy 

birthday. The theatre also mails each child 

a birthday card. 

daud Thorp of Ryan will open his drive-ln 

at Henrietta, Tex., .soon. He was on the 

Row Monday and booked the opening of the 

ozoner for Octotier 22. He is staging a contest 

to name the drive-ln. He owns the Gem 

In Ryaji . Hodges of Weatherford 

was In booking . P. Gasaway has 

bought the Vogue in Skellytown. Tex., from 

Carl Kunkel Jr. 

The Villa and Uptown here have acquired 

more parking space for customers. A twostory 

house was moved from next to the 

Uptown, giving the theatre three big lots for 

cars and Manager Bob Busch .said the Villa 

now has 200 feet of parking since a twostory 

house was moved from that area. too. 

"Ivanhoe" opened Wednesday (1 ) at the 

Warner at 74 cents for adults, matinees, 90 

cents, nights, and 50 cents for children all 

time. The film is booked for four weeks, according 

to Paul Townsend, WB theatres manager 

here. 

TULSA 

Jimmy McKenna is one of the latest lads 

to be called into the armed forces from Tulsa. 

Jimmy and his two brothers. Bernard and 

Eugene, have operated the Allied Theatres. 

Inc.. of Tulsa, including the Royal. Tower 

and the now-dismantled Gem. Jimmy was 

the manager of the Tower, this position now 

being held down by brother Bernard. 

Jimmy 

is stationed at Camp Leonard Wood in Missouri. 

Signed for femme leads in Monogram's 

"Son of Belle Starr" w-ere Peggy Castle and 

Donna Drake. 

MACK MAKES YOU 

MORE MONEY!! 

1. "MABIHUANA" 

2. "WILD OATS" 

3. "STRIP TEASE GIRL" 

4. "MISTRESS OF SIN" 

5. "UNWANTED WOMEN" 

G. "PARTY WEED" 

Mack has what -your customers 

want. Book It Today. Don't Delayl 

MACK ENTERPRISES 

(D. F. McCROSKY) 

2021 Jockson St. DALLAS, TEX. 

Phone Prospect 2310 

October 4, 1952 76-C

. . Audrey 

SAN ANTONIO 

. . The 

Jlctress Diane Hart recently moved into 

her new home on Avenue A . 

Zaragoza, one of the oldest west side 

theatres, has been closed and will be converted 

into business stores . . . Hugo Plath 

of Ezell & Associates, Dallas, called on Eph 

Charninsky, Southern Theatre Co. executive 

here. He also inspected Ezell drive-ins at 

Austin, Corpus Christ! and Brownsville. 

Producer Jerry Wald was in town Wednesday 

(24) singing the praises of his latest 

production, "The Lusty Men," which will be 

world premiered at 

the Majestic October 

1. He was interviewed 

by Monette Shaw over 

KABC and also addressed 

the dramatic 

classes at Ti'inity university 

and the Lions 

club. Wald also made 

several appearances 

on television stations. 

Taking part in the 

permiere activities 

will 

Jerry Wald be Robert Mitchum, 

Arthur Kennedy and 

Arthur Hunnicut, stars in the action drama. 

Interstate may book Jane Russell as the 

fourth celebrity to be on hand for the gala 

event, although she does not appear in the 

picture. "The Lusty Men" will open at the 

State, Austin, October 3 for its central Texas 

premiere showing. 

The Majestic had the first complete and 

exclusive showing of the Marciano-Walcott 

7S-D 

prize fight films the week of September 25. 

Milton Pickman, vice-president of Wald- 

Krasna Productions, Hollywood, was a recent 

caller at the Interstate city office. 

Tom Sumners played "It's a Big Country," 

portions of which was filmed in and around 

San Antonio, at his Josephine Theatre . . . 

"The Green Glove" had a first run showing 

at the Texas; the film made in Switzerland 

by RKO. "The White Tower," was at the 

Olmos, and "Lost Planet Aii'men" was one 

of the double features which drew the young- 

to the Empire. 

sters 

"Ivanhoe" went into the Texas Thursday 

The Vernon 

(25) at roadshow prices . . . 

Theatre, which had the largest seating capacity 

of any house at Vernon, was destroyed 

"Quo Vadis" is returning 

by fire September 7 . . . 

for a popular price engagement at 

the Olmos Theatre October 7 . . . Robert 

Bixler, Paramount public relations man of 

Dallas, was in town ahead of the "Son of 

Paleface" opening at the Majestic. 

Jonatlian Hale stopped off en route to 

Mexico City where he will star in television 

film productions. Mexico now has three TV 

stations in operation, with three more in the 

planning stages. 

Filmrow visitors included Hiram Parks, 

Llanos, Lubbock; Enrique Perez, who is planning 

a new Mexican house in Bishop; Mr. 

and Mrs. J. Howard Hotchkiss, Gray Theatre, 

Tulia, who were in to book their first season 

of Mexican films; Marton Cole, Cole circuit; 

Prank Park, Levin Associates, Dallas, and 

Pedro Galindo, Mexican producer and actor, 

who passed through town on his way back 

to Mexico City after a three-month stay in 

Europe. 

YOUR PROFITS WILL ZOOM I 

XT/ 

INCREASE 

POPCORN 

YOUR 

SALES! 

For the past twelve years popcorn 

/- M concessionaires have been using the 

(I / familiar RED & WHITE POP CORN 

MAN BAGS & CARTONS which retain 

the Delicious, Wholesome, Tasty 

Flavor your Patrons enjoy. 

BAGS available In regular, noiseless and 

pillow types (wax) styles. 

CARTONS available in regular, nest, cornucopia 

and outomotic styles. 

308 S. HARWOOD • DALLAS, TEXAS^ 

•j.^^3 

P.O.BOX 3307 -* PHONE RI-6134 

Distributors for ^ — 

Pop Corn Machines 

EQUIPMENT DISPLAY SAIES 

ASSOCIATED WAREHOUSE, 1209 Commerce, Houston 

OKLA. THEATRE SUPPLY CO., 629 W. C.ond, Oklo. Cilv 

SOUTHEASTERN EOUIPWENT CO., 2M S. Liberly, Ne» Oileons 

WAREHOUSES 

HOUSTON— 1209 Commerce 

BEAUMONT— 5S0 Main Siteel 

LUBBOCK— 1405 Avenue A 

SAN ANTONIO- Merchonts ond Floret 

FORT WORTH 

Dob Chambers, manager of the Belknap 

Drive-In, is happy with his new location, 

having shifted recently from the Circle 

Drive-In at Waco . Seddon, manager 

of the Gateway Theatre, underwent surgery 

last week (25) at the Harris hospital, 

and from all reports is doing nicely. It will 

be a number of weeks before she will be back 

on the job. 

Visited Charles E. Cardan, manager at the 

Palace, and complimented him on his colorful 

front on "Kangaroo!" and the fight picture. 

Carden showed me through this building, 

which at one time was an old opera 

house. Tne backstage was quite interesting. 

Of special interest was an old incandescent 

lamp bulb which has been burning continuously 

since 1912, and became a "Believe It or 

Not" item about 15 years ago. The local electric 

power company some years ago had the 

wiring changed and the famous bulb put on 

a direct line. General Electric has an arrangement 

with Interstate which will put the famous 

bulb into its hands for scientific investigation 

when it burns out. 

Ray Jones, manager of the Worth Theatre, 

was proud of the beautiful new concession 

stand in the newly decorated lobby. On the 

stand are three fountain drink machines, one 

for orange and one for lemonade and an ice 

cream machine. The doors of the theatre 

have been moved out several feet, giving added 

spaciousness and improving the appearance. 

New carpeting has been laid and new seats 

are next on the agenda. 

Bill Famsworth, manager of the Hollywood, 

had just returned from a vacation in New 

York, scene of his boyhood days. He reported 

business had been holding up very well the 

last few weeks and that the first days of 

school had not reflected unfavorably on business. 

Jack Vereen's Wife Back 

From Visit in Holland ^ 

DALLAS—The wife and daughter of Jack 

Vereen, manager of the Northwest Highway 

Drive-In here, recently returned from a summer 

spent at The Hague, Holland, with Mrs. 

Vereen's mother. The Vereens came to this 

country from Holland several years ago. 

Mrs. Vereen and daughter Ria witnessed 

the presentation of the Silver Medal of Honor 

of the Order of Orange of Nassau to Jack's 

father, Gerald A. Vereen, for 50 years of 

meritorious service to the dairy industry. 

Vereen was with a stock company in Holland 

before leaving for this country. He said 

two companies are making newsreels in that 

nation but only occasionally is a feature made 

there. Children pay the same prices as adults, 

but five price ranges are used for various seats 

in the theatres. 

"The theatregoing season rims from September 

to May." he said, "and pictures of 

lesser boxoffice value are played in the summer. 

Amsterdam is the exchange center and 

exhibitors come into town on Mondays for 

the film mark-et held in the Film Exchange 

building. Independent theatre operators comprise 

the greater part of the operations in 

Holland. Advertisements are run on Thursday 

of each week and most theatres change 

once a week." 

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BOXOFFICE :: October 4, 1952lPorr 

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DKS MOINES—Thi- new $150,000 Capitol 

CinjDrlve-In opened here recently. It Is the 

liiii 

tateresi 

« a "Belitve It 

0. tte 

eais ago U 

IMS Mb put 

,c 

'111 put tlie 

for 

«t. 

le 

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scienlilit 

Worth Thta: 

new coDcei ''* 

ed lobby. On 1 

Bik machines, 

onade and an 

sot the 

"Mdeste 

!eet,8ivinEadoi 

! the appeaiani 

id and new m 

of the Hollywoj 

lie Back 

New Capitol Drive-In 

Open in Des Moines 

lourth Des Moines drlve-ln and l.s said to 

the largest in the state. It provides speakfor 

707 cars with 132 more to be added 

soon as materials are available. The 

Irlve-ln, at E. Fourteenth street and Broadway 

road, covers 18 acres. Lloyd Hlrstlne Is 

manager and president of Capitol Drive-In 

rheatres. Homer Strowlg. Abilene. Kas., is 

rtce-presldent and Clarence Shultz, Kansas 

City, Is secretary-treasurer. 

KANSAS CITY— C. A. Schultz, president 

I-Af Consolidated Agencies, and L. F. Durland, 

treasurer, and their wives attended the opening 

in Des Moines of the new Capitol Drive-In. 

Others attending the opening Friday (19i 

el« [rem here included C. E. James, vice-presilent, 

Kansas City Trust Co.: Finton Jones, 

iheatre insurance man; C. E. Parkhurst, Rewanp 

jan Supply Co.; Jack Sams. Regan Supply 

Co.: Charles Potter. Boulevard Drive-In; 

Li. J. Kimbriel. Missouri Theatre Supply, who 

nstalled equipment at the drive-in: Don 

Davis, RCA theatre division manager, and 

Homer Strowlg. Plaza Theatre. Abilene. Most 

""*' 

)f the men were accompanied by their wives. 

Jack Shriner. Gem Theatre here, and Mi- 

:hael Novarre of Michael's Clothing, who 

interested in the new drive-in with 

Schultz, Durland and Strowig. were unable 

» attend the opening because of prior commitments. 

Oppose Airer at Creston 

CRESTON. IOWA—Petitions asking Comin 

Nrfcionwealth Theatre Corp. to abandon plans 

days. He report! tor a drive-in theatre on the old fairgrounds 

ti up very well lust north of the Creston city limits have 

first days i seen 

presented to Earl Douglass, manager for 

Commonwealth here. The petitions were 

signed by 112 persons, according to D. W. 

Harper, Creston attorney, who presented the 

petition to Douglass. Harper said the signers 

Selieve the airer would be too close to their 

tiomes. The theatre firm had been planning 

X) have the new drive-in ready for operation 

daughter of JK ,n the spring. 

orihwest 

Highti 

lias been associated with the J. Hofert Christ- 

mas Tree Co. of Los Angeles and Mrs. Haser 

Sas been an employe of the Union Pacific 

medfromasHifp 

. H. Hasers Hold Opening 

with >fc 

ioiiand, 

•ms tame Of Papillion Theatre 

to 

al years ago. 

witness* 

W 

erl 

Nassau to 

for S« P^ 

dairy 

iiW' 

toDipany in H 

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to'jntry. 

in tt 

netsreels 

jijo 

fisafeatnf" 

ae prices as 

PAPILLION. NEB.—Mr. and Mrs. E. H. 

gaser of Omaha, who recently purchased the 

ofHoM papio Theatre from Art Sunde. celebrated 

Jatk with a grand reopening October 1. Each 

woman attending received a rose and chil- 

Iren received free popcorn. 

The Papio is widely known as one of the 

sji nost up-to-date theatres in Nebraska. Haser 

railroad. 

Response to Fight Telecast Zooms 

Prospects for Large-Screen TV 

MINNEAPOLIS The Wulcott-Marclanri 

championship fight on big-screen television at 

the Radio City here brought In such tremendous 

crowds that Harry B. French, president 

of the Minnesota Amu.sement Co., this 

week predicted a bright future for bigscreen 

TV. 

The telecast attracted a sellout crowd of 

4,030 persons, plus all the standees allowed 

by law. Adml.ssion was $2.50, including tax. 

All .seats were reserved and the theatre was 

sold out by 7:30 p. m.. one hour before 

starting time. In addition, .several thousand 

others were turned away. 

French estimated that about 25 per cent 

of the customers were women. The telecast 

came through perfectly and the audience 

was enthusiastic and demonstrative. De.spite 

the big expense involved—SI.35 from every 

admission went to the fight promoters and 

the cable charges were substantial— the 

theatre netted a profit from the telecast. 

Patrons were entitled to stay for the 

regular screen program, but although there 

was an outstanding feature film, "The Quiet 

Man," about 60 to 70 per cent of the fight 

customers left after the telecast. 

This was the third exclusive theatre fight 

telecast at Radio City and the only one for 

which all seats w-ere reserved and which 

drew capacity. The first one. Pep vs. Saddler 

for the featherw-eight championship, 

attracted about 2,000 and the .second. Maxim 

vs. Robinson, pulled about 2.500. The first 

was .scaled at $1.50 and the second at $2.40. 

Minne.sota Amu.sement Co.'s St. Paul Paramount 

also has new television equipment 

—installed a year after Radio City's—but the 

Walcott-Marciano bout wasn't booked into 

that house. MAC heads felt that the 4.000 

seats would accommodate the crowd. The advance 

sale was only fair and did not indicate 

the turnaway crowd which materialized. 

"Home TV Fans Picket 

Omaha Fight Telecast 

OMAHA—Tristates officials were jubilant 

ovi r tliu r>j poiL t to the telcvbilon offering of 

the Walcott-Marciano fight at the Orphcum 

Theatre. District Manager William MlflkcU 

said the 3.000-.seat house wa.s a sellout. Prices 

were »2..S0 plus tax. 

The Iheatre wa.s "picketed" by a poup of 

young men carrying such slogan.i at "Home 

TV" and "Pay Now and You Pay Forever." 

But fans In the audience. Including a large 

number of women, thought they had their 

money's -A-orth and pral.scd the .screen picture. 

"It looks like the million dollars gate Is 

back via the movies." said Floyd Olds. World- 

Herald sports editor and veteran fight reporter. 

"Better than I've seen fights at the 

rmgslde." 

The first Orpheum telecast wa.s the Robinson 

fight, which drew less than 2,000. 

Soviet Film Is Included 

In Minnesota U. Series 

MINNEAPOLIS .M\h

. . Theatremen 

D E S 

MOINES 

TTariety Club was to give a dance and party 

at the Savery Saturday (4). The event 

was a Hard Time party, and members were 

invited to wear "real old clothes" . . . Helen 

Windsor, Warner assistant cashier, returned 

from a one-week vacation . . . Lou Levy, 

Universal manager, was in California on a 

combined business trip and vacation. During 

his absence, Ralph Olson, salesman, was assisting 

in the office. 

. 

Filmrowers were happy to learn that the 

auto accident involving Paul Bramblett of 

the Capitol at Dubuque and the Star-Vue 

Drive-In at Charles City resulted in no 

serious injury to the exhibitor . . Bonzo, 

. 

chimpanzee star of Universal's "Bonzo Goes 

to College" made personal appearances at 

the Paramount Theatre this week (1, 2) with 

starlet Helen Carr playing 

"Ivanhoe" are receiving help from school 

teachers who ai'e urging students to see the 

Technicolor version of Sir Walter Scott's 

classic. 

Gretchen Kelleher, RKO cashier, returned 

to work for half days . . . RKO bookers were 

kept busy on the phone booking the Walcott- 

Marciano fight film last week ... A little 

Denison girl got a big thrill last week. She 

received a large autographed picture of two 

of her adored friends, Roy Rogers and his 

horse Trigger. The little girl, Michelle Grill, 

6, daughter of Mr. and Mrs. Ai'lo Grill, was 

a victim of polio last fall. She has made a 

slow recovery and is now pretty much improved. 

She likes to wear cowgirl outfits and 

had often urged her mother to write to the 

cowboy star. Mi's. Grill finally got around to 

ii and then the reply came—the big photo 

with a personal message which read, "Hi, 

Michelle. Get well real soon for your pals, 

Roy and Trigger." 

A number of Iowa theatres are taking part 

in the popcorn presidential poll. Some results 

are being printed each week. At her 

theatre in Osceola, Mrs. V. J. Shipwright 

says last week's results were: 411 Ike boxes 

and 306 Stevenson boxes. At Correctionville. 

Eddie Osipowicz had these results: Eisenhower 

523, Stevenson 420. 

The editor of the Manson, Iowa, paper, 

who attended the recent Allied luncheon 

honoring newspapermen, paid tribute to Vern 

Partlow, exhibitor from Manson, and the 

film industry in general in an editorial in 

his paper recently. Stressing the points 

brought out by Myron Blank and George 

Murphy, speakers at the luncheon, he added 

that "most of us take the theatre in our town 

for granted. We know it's there and pay little 

attention to it. Let something happen, such 

as a fire, to remove the theatre from a 

town and its absence is felt immediately." 

Glenn Slipper and Wife 

Hospitalized in Omaha 

OMAHA—Glenn Slipper, manager of National 

Theatre Supply branches at Omaha 

and Des Moines, and his wife both were hospitalized 

last week. Slipper was suffering 

from a kidney infection and his wife was 

in the hospital for a rest and treatment. 

Slipper was taken ill after he returned 

from a ten-day convention trip to the west 

coast. He is the assistant barker of Variety 

Tent 16. 

Jack Jorgens, MGM salesman, spearheaded 

a spontaneous move in all branches of the 

industry for a portable television set for 

Slipper, who may be ill 

for some time. 

Improve Afton, lo'wa. Theatre 

AFTON, IOWA—A new sound system has 

has been installed at the Paris Theatre. The 

owners, Mr. and Mrs. Kessler, plan additional 

improvements. 

ORDER YOUR POPCORN SUPPLIES FROM US 

White Japanese Hulless Popcorn Per TOO lbs. $13.95 

South American Yellow Hybrid Per 100 lbs. $12.00 

(Packed in 50 lb. bags) 

Liquid "Popsit Plus" Seasoning Per Case 14.50 

(Packed 6 gallons per case) 

"Seazo" Coconut Oil Seasoning Per 50 lbs. 13.50 

Morton's Popcorn Salt Per Case 2.95 

10c Popcorn Boxes, 2 ounce Per 1000 11.25 

10c Popcorn Boxes, VA ounce Per 1000 10.00 

1 lb. Popcorn Bags, flat bottom, brown Per 1000 1.80 

1 lb. Popcorn Bags, flat bottom, white Per 1000 2.20 

Vi lb. Popcorn Bags, flat bottom, brown Per 1000 1.20 

IV2 lb. Popcorn Bags, pinch bottom, white Per 1000 1.95 

Special Softex V4 lb. Bags, white Per 1000 2.00 

Printed Sacks, 1 lb. flat bottom, white Per 1000 3.10 

Printed noiseless, 1 lb. pinch bottom Per 1000 4.60 

Prices Subject to Change Without Notice 

DES MOINES THEATRE SUPPLY GO. 

1121-23 High St. Des Moines, Iowa 

NCA Cites Film Figures 

In Lower Rental Plea 

MINNEAPOLIS—North Central Allied in 

its current bulletin calls on exhibitors to 

"push relentlessly for film rentals which can 

yield you a full profit." Members are asked, 

when dealing with film companies, to remember 

industry figures which are cited as 

grounds for the reductions. 

An appeal also is directed to film company 

home office executives who, the bulletin asserts, 

"should keep the figures prominently 

on their desks and price their product directly 

in line with current grosses." 

Figures cited by the bulletin are the $135,- 

000,000 which distributors will garner from 

foreign rentals and the just-issued U.S. 

Commerce Depai'tment 1948 statistics showing 

that 12 per cent of American theatres 

grossed less than $10,000. 19 per cent between 

$10,000 and $25,000, and 24 per cent 

between $25,000 and $50,000. 

"Therefore," says the bulletin, "55 per cent 

of all theatres commercially operated grossed 

less than $1,000 a week. Obviously, exhibitors 

owning these theatres could not possibly 

build up sufficient cash reserves to take care 

of their vastly increased costs and to replace 

worn-out equipment. Nor do they now have 

enough reserves to continue to pay film 

rentals based on precedent, while at the same 

time their boxoffice receipts are being steadily 

reduced." 

Hooper, Neb., Club Seeks 

Reopening of Theatre 

HOOPER, NEB.—The Commercial club of 

Hooper sponsored a program to reopen the 

Hooper Theatre, which has been closed several 

months. Rudolph Stastny, former druggist 

at Decatur, sold his pharmacy and purchased 

the theatre here. He closed it last 

spring and moved to Omaha to re-enter the 

drug business and he still owns the theatre. 

Roy Bott, implement dealer who formerly 

owned the theatre, has been named manager. 

Child Star Appears 

VILLISCA, IOWA — Mickey Michae^, 

3'i 

years old, who plays the part of Bobby in 

"Scarlet Angel," appeared in person at two 

performances of the picture here last week. 

Mickey, the son of Mr. and Mrs. Robert 

Pfleger of North Hollywood. Calif., was visiting 

here with his uncle, W. B. Johnston, and 

his grandparents, Mr. and Mrs. George 

Johnston. He has two brothers who have 

played in about 100 pictures. When he appeared 

on the stage. Mickey wore a studiodesigned 

suit, similar to the one he wore in 

the picture during a birthday scene. 

Break Big Theatre Window 

COUNCIL BLUFFS, IOWA — Police 

are 

seeking a vandal who broke a window at 

the Broadway Theatre. Warren Schrimpf, 

manager, said that a piece of metal was 

hurled from a passing car at a plate glass 

window in the theatre entrance. 

Leaves Adel, Iowa, Riolto 

ADEL, IOWA— Bill Kennedy has resigned 

his position with the Rialto Theatre here to 

accept a post in Des Moines with Solar Aircraft. 

Jack Kennedy, theatre owner, had not 

announced a replacement. 

i 

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78 

BOXOFFICE :: October 4, 1952

'. 

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Northwest Exhibitors Say, 

7 /.//ce /?e/c/ H. Ray Because They Do a Swell Job" 

Ray Advertisers 

the Same Feeling 

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r Quality Ads on YOUR Screen Learn More About 

BUSINESS 

BREVITIES 

FILM INDUSTRIES, INC 

October' 

2269 Ford Parkway 

ST. PAUL, MINN. 

208 So. LaSolle St. 

CHICAGO, ILLINOIS

. . Rich 

. . Jack 

. . Evelyn 

. . Margaret 

. 

I 

OMAHA 

pat Halloran, 20th-Fox salesman, was hospitalized 

for treatment on his neck. It 

was thought he might have a floating disk. 

He probably will be laid up for a couple 

of weeks Wilson, who has been 

. 

hospitalized several weeks with arthritis, was 

expecting to be allowed to return home to 

convalesce. His fellow salesmen at MGM. 

Fred Fejfar and Jack Jorgens, are covering 

Rich's territory. 

M. C. Killian, retired railroad agent and 

manager of the Auditorium Theatre run by 

the Monroe, Neb., Commercial club, is leaving 

to live in Lai-amie, Wyo. He is building 

a house there and plans to devote a lot of 

time to hunting Machmuller, 

. 

20th-Fox booker who is vacationing, wrote 

the staff she visited Sister Marie Thomas en 

route to Kentucky. Sister Marie, before entering 

a St. Louis convent, was 20th-Pox 

contract clerk Frances Kosiut. 

Herbert Nickl has been added to the Tri- 

States staff as student manager at the 

Orpheum . . . Bill Toney, Tri-States head of 

maintenance, was in Omaha. Work is progressing 

rapidly on redecorating at the 

Omaha and workers are awaiting arrival of 

new drapes. District Manager William Miskell 

said the Orpheum has closed the mezzanine 

for new seats to replace the old overstuffed 

chairs . . . Vincent Flynn, MGM 

manager, was in Des Moines for a meeting 

with exchange chief Jerry McGlynn . 

. . Bill 

Tammen, Yankton, S. D., exhibitor, was 

chairman of his city's entertamment program 

for the annual Pancake day festival which 

averages around 26,000 servings of flapjacks 

to residents of the area. 

Janet Brocker, secretary to MGM Office 

Manager Evelyn Cannon became the wife of 

Harold O. Townsend in a candlelight service 

at Our Savior Lutheran church. She will 

return to work after a honeymoon in the 

Ozarks . Renfro, head of Theatre 

Booking Service, said he and his competitors, 

Mort Ives and Bill Barker, partners in the 

Co-Op Theatre Service, still are friends even 

though this column inadvertently had Mort 

and Bill running TBS instead of CTS. 

. 

. 

. . . 

Monogram Manager Sol Francis and salesman 

Jack Schwidelson attended the company 

national convention in Chicago . . . The 

theatre at Friend, owned by Wally Johnson, 

has reopened Smith, secretary 

to Universal Manager Iz Weiner, is back 

from vacation The Bow Theatre at 

Broken Bow 

. 

was 

. 

the site of the Custer 

Cae 

County Teachers Ass'n convention 

Cashen of McCook, Neb., junior college was 

named Miss McCook at a contest at the 

Fox Theatre. 

The Nebraska City News pointed out to 

Manager Danny Flanagan of the Pioneer 

that the seven-day run of "The Greatest 

Show on Earth" was the first long schedule 

for a film in that town since the eight-day 

run of "The Birth of a Nation," when every 

seat in the old Overland Theatre was filled 

for each performance—35 years ago. 

. . Exhibitors 

Pvt. Bernard Haussler of Arapahoe, Neb., 

has been signed to appear in a 20th-Fox 

picture to be filmed in part at Ft. Leonard 

Wood, Mo., where he is stationed . 

on Filmrow were Mr. and Mrs. Earl 

Wilson, Pearson: Cliff Shearon, Genoa; Mrs. 

C. N. Johnson, Red Oak: Jay Higgins, Ansley; 

E. H. Haser and Art Sunde, Papillion: 

Charles Thoene, Lyons; Irwin Beck, Wilber; 

Wally Johnson, Friend; George Hall, 

Minden and Franklin. 

Italian Films Liked in Colombia 

The competition from European films in 

Colombia, especially Italian films, increased 

during 1951, and during the first half of 1952 

the competitive condition of European films 

continued to improve. 

Charles E. Lyons Dies; 

Aiken, Minn., Exhibitor 

AIKEN, MINN.—Funeral services were held 

last week for Charles Lyons, one of this territory's 

pioneer showmen, who passed away 

after a long illness at 

the age of 78. 

Lyons entered the 

film business at Devil's 

Lake, N. D., in 1911. 

Seven years later, in 

1918, he built a theatre 

here, and later he 

opened the present 

Rialto. Although he 

never ran for a political 

office, he took 

an active interest in 

civic affairs. He was 

Charles E. Lyons ^ member of North 

Lancaster Theatre Sold 

Central AUied. 

He is survived by his wife and a son Kenneth. 

LANCASTER, WIS.—The Grantland Theatre, 

operated by United Theatres, Milwaukee, 

with Joseph Hogan as manager, is being 

taken over by Wilfred J. Charboneau, 

who formerly operated the Fenway in Fennimore. 

Hogan was to remain as manager for 

60 days to assist the new owner, then return 

to a Unity assignment. 

In 1951 the city council approved a contract 

between Lancaster Theatres, Inc., a 

unit of Unity Theatres of Milwaukee, for 

the rental of the Grantland to the corporation 

at $250 per month from Oct. 1, 1955 to 

Oct. 1, 1965. 

Twins Are Grid Prospects 

BRITT, IOWA—H. S. 

"Doc" Twedt, ownermanager 

of the Chief Theatre, Britt, Iowa, is 

sure his twin sons Pat and Mike will make the 

high school varsity football team this year. 

The boys will celebrate their 15th birthday 

September 27 and provide the veteran showman 

with more excitement than a house full 

of kids on Saturday afternoon. 

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SiOD 

One of a series of Think 

Pieces about improving 

your theatre and its 

equipment. 

RCA products are 

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'Ivonhoe' to MAC on Bids 

MINNEAPOLIS — "Ivanhoe" went to the 

Minnesota Amusement Co. on competitive 

bids. It will open a minimum run of four 

weeks at the downtown Century at $1, including 

tax, after 5 p. m., instead of the 

regular 76 cents. 

Project at Onawa, Iowa 

ONAWA, IOWA—Roy Lepovitz, owner of 

the Iowa and Onawa theatres, has purchased 

property at the south edge of the city in order 

to construct a drive-in theatre. Lepovitz and 

his son-in-law, Arnold Johnson, manager of 

the Onawa theatres, hope to have the theatre 

ready by spring. The 36-acre site includes 

farm buildings and was bought from Charles 

Ross. 

Distributes Strips in Austria 

Tlirough its branches in the British, French 

and American zones of occupation, the Information 

Branch of the U.S. High Commissioner 

for Austria in 1950 distributed free to 

schools, universities, clubs, churches, trade 

unions, agricultural groups, medical, dental 

and scientific gi-oups a total of 1,138 film strips 

and 3.960 16mni motion pictui-es. 

ta;«t 

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: 

. 

. . Republic's 

. . Orchids 

. . Rube 

——— 

— 

ibitl; I Chicago Patronage 

Itneun u OMAHA—The Variety Club has postponed 

Its golfing field day and dinner dance sched- 

' 

"eolthisif,. 

Remains Above Par 

» Pisstj a,, 

*essati>i 

vue, 

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Be State-Lake—Carrier (Para), 3 tor Bedroom C 

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(WB) 

mber of ft;. 

anil a son Kf: 

United Artists— Strange World (UA); Untamed 

Women ( 

World Ployhousc 

BSold 

Gtantland Ji, 

leatres, Sliltj; 

Mnager, is t^ 

J. Ctarb 

'an] in Fern;, 

asms 

ner, Hen letic 

ipptoved a to: 

titatres, Inc. 

Orpheum and Pan. 

Milwaiee, !: 

to the corpcd 

B0ct.l,l!i5!i 

Rodio City 

Orpheum 

:ospects 

["Twedt.ownc 

re,Britt,Ion,i 'Just for You' Leads 

ite will make lb Omaha Grossers 

Kam this jea: OMAHA—The 

'on ' Bids 

,, Madam." 

." 

went to Hi 

,,:„ Smaho 

on tompetllW Orpheum— Big Jim McLoin (WB); Silver City 

im m 

RKO-Brondeis—Where's Chorley? (WB); Lost 

^ 

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atury at il, 

.poAometjrrOriety Sets Back Date 

estaspincbajpor GolfuiQ Field Day 

f fhf fitv in oiK * 

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(tutes. 

OXOFFICE :: October 4, 1952 

October *' 

CHICACiO BusliicN.s was about avriiiKc at 

IjOop first run houses, despltr plenty i)( 

cool, wet weather. The Chicago had a fair 

week with "The Quiet Man" and sta«e re- 

while State-Lake had a Rood week with 

a twin bill. "Carrie" and "3 for Bedroom C " 

"Eroica" bowed In very good at the World 

Playhouse. 

(Average is 100) 

Chicago—Th« Quitt Man (Rop), plu> itoge 

revue I ' 5 

Carnegie—The fronchlte Af»olr (Mono), 7nd wk I 10 

Grand—Bonzo Goes to College (U-l): Son of All 

Bobo (U-l), 2n,t wk 100 

Oricntol—Sudden Feor (RKO), 2nd wk 115 

Palace—The Merry Widow (MGM), 3rd wk 115 

no 

Roosevelt—Oreamboat (20th), Poulo (Col). 2nd 

wk 100 

Surf— High Treason iM-K) HO 

UA) 105 

Eroica (Teitel) 115 

Woods—Jumping Jocks (Paro), 4th wk 110 

Ziegfcid— Tales of Hoffmann (Lop), 4th wk 105 

'Zero' Beats Average 

At Twin City Orpheum 

\QNNEAP*OLIS—Newcomers again were 

scarce last week, as holdovers once more 

pretty much held down the roost. Fresh en- 

''lltries making the most boxoffice dent were 

"One Minute to Zero," "Just for You" and 

"Les MLserables." The Walcott-Marciano 

fight film was an added attraction at the 

Century— Les Miscroblcs 

Gopher— 

(20fh-Fox) 100 

Don't Bother to Knock (20th-Fox). 

2nd wk 100 

Lyric—The Quiet Man (Rep), 2nd wk 100 

Just tor Vou (Poro) 110 

One Minute to Zero (RKO) 115 

Pan—Sudden Feor (RKO), 2nd wk 100 

State— Feorless Fogon (MGM) 90 

World— full House (Para ,2nd wk 100 

Crosby-Wyman combination 

lii lith biittidii 

was the strongest magnet among Omaha 

le reteran sho! first run as "Just for You" led the field with 

:han a house liil tl 120 per cent mark. The Orpheum went to 

E 110 on "Big Jim McLain" and "Silver City." 

Competition came from four-performance 

stage attraction at the Paramount, "Call Me 

Just for You (Poro) 120 

of Ion (Pofo) "0 

Train for Bombay (Col) 95 

•tote—Son of Ali Bobo (U-l), The Inheritance 

(Rank) 95 

own— Hot Leod (RKO); Narcotic Racket (DS); 

Teen-Age Madness (DS) 90 

Uled September 29 at the Omaha Field club. 

^lans are still on for the King-for-a-Day 

luncheon at the Blackstone hotel October 6. 


for Selling Your ^^ 

Alw*rt Um MLMACK r*r All YMr Tr«ll«r t»^wlr*

MILWAUKEE 

•Phe Warner and Riverside showed the Walcott-Marciano 

fight telecast here last week 

to a sellout crowd totaling some 5,000 patrons. 

All patrons enjoyed the fight-cast and some 

of them commented it was just like being 

Patsy Unertl, daughter of 

at ringside . . . 

Peggy Unertl, former Ziegfeld FoUies star, 

was married last week to Fred Wilcox, MGM 

film director. Patsy formerly worked in night 

clubs and now is in Hollywood appearing in 

films under the stage name of Patsy Michon. 

Ray Ryan, former local resident noted for 

his financial dealings in oil, is one of those 

taking over control of RKO . . . The White 

House Theatre here was to reopen Friday 

(31 under the new name of Atlantic Theatre. 

Policy was changed from a daily change to 

Glen Schwartz, Rialto, 

a first run policy . . . 

Nekoosa, is ill with a virus infection . . . 

Danny Kelliher, Sprague, Elkhorn, said his 

theatre held a premiere showing of "Somebody 

Loves Me," life story of Blossom Seeley 

and Bennie Fields. Fields was born and 

reared in Milwaukee. 

Ernest Langmack, Milwaukee exhibitor, 

died Saturday at Brillion, Wis., home of his 

son. Dr. William Langmack. Ernie operated 

^ As a screen game, 

HOLLYWOOD takes top 

honors. As o box-office attraction, 

it is without equal It has 

been a favorite with theatre goers for 

over 15 years. Write today for complete details. 

Be sure to give seating or ear capacity. 

HOLLYWOOD AMUSEMENT CO. 

SSI South Wabash Avenu* • Chicago 5, lllinolt 

the Fern Theatre here in the early 20s and 

also the Colonial, one of the finer local independent 

houses. Langmack was ill tor several 

years before his death . . . Bill Schoen 

is new manager of the St. Cloud Amusement 

firm's Tower Theatre, replacing Karl Kelley. 

Bill started under his present boss, Joe 

Reynolds, at the Oriental Theatre here, also 

a St. Cloud house. He also worked at the 

Tose, Sheboygan, Waukesha, Riverside and 

41 Drive-In. 

Louis Orlove, MGM exploiteer, said that in 

his many years of commuting between Milwaukee 

and Minneapolis he has learned the 

landside so well that he can look out a train 

window and tell exactly where he is . . . 

Harold J. Fitzgerald, head of Fox Wisconsin, 

attended the premiere of "The Snows of 

Kilimanjaro" in Washington. Fitzgerald also 

was named chairman of concessions of the 

standing committee of Theatre Owners of 

America. His appointment was announced by 

S. H. Fabian, general chairman. 

Mystery Still Encircles 

Lake Minnetonka Airer 

MINNEAPOLIS—Speculation regarding the 

"secret" drive-in theatre being built in what 

many consider to be an out-of-the-way location 

in suburban Lake Minnetonka area 

deepens as the project nears completion and 

its promoters still withhold information regarding 

their identity or the ozoner's plans. 

All that's known so far about the drive-in 

is that it's a 400-car capacity outdoor theatre 

which will be ready in about 30 days, its 

architects are Liebenberg & Kaplan and that 

Leo Aved, local theatre owner, has some connection 

with it, although he will not make 

clear in what capacity. 

When the architects were asked about the 

drive-in, the questioner was referred to Aved. 

The latter at first admitted he "represented" 

the promoters, but later denied even that. He 

asserted he had no financial interest in the 

drive-in "yet" and didn't know if ever would 

have. 

There has been no newspaper or tradepaper 

publicity handed out by the promoters. 

Two Ushers Are Mauled 

At Twin City Drive-In 

MINNEAPOLIS — Rowdyism is 

making its 

appearance in Twin cities drive-in theatres 

and is their newest cause for concern. Two 

17-year-old ushers at the Bloomington were 

slugged by a 24-year-old patron who objected 

to being flagged down on the way out. Hospitalization 

was necessary for the ushers. 

Witne.sses say that one of the ushers, directing 

traffic out of the theatre during the 

break between shows, halted the assailant to 

permit cars from another lane to begin to 

move. The man then called the usher a name, 

jumped out of his car and knocked him down. 

When the other usher rushed over he, too, 

was knocked down and kicked as he lay on 

the ground. 

Patrons jumped out of their cars and overpowered 

the a.ssailant. He was lodged in jail 

on an asault charge. 

Dane Co., Wis., Considers 

$2,000 Fee on Drive-Ins 

MADISON, WIS.—The Dane county board 

has under coiisideration an annual license 

fee of S2,000 for outdoor theatres. The 

proposal has been referred to the county 

zoning board for consideration. At first 

the board judiciary committee had proposed 

a fee of $1,000 a year, but one member suggested 

raising this to $2,000 and making it 

applicable to racetracks. 

One reason for the high fee was a report 

from Russell W. Klitzman. Dane county 

traffic director, who said that it costs the 

county $700 to $800 a year to furnish traffic 

officers for the existing drive-in in this 

county. Other drive-ins are proposed for 

next year-, he declared, and that would make 

the condition even worse. 

At this meeting of the board it was 

practically decided to have the board take 

over the power to determine future sites 

for outdoor theatres and race tracks in the 

county. 

Free Show Ads Introduce 

New Screen at Lyceum 

MINNEAPOLIS—The St. Paul Lyceum, 

downtown house, used a unique method to 

acquaint the public with the merits of its 

new Synchro-Screen, proclaimed "something 

new in St. Paul." 

In large newspaper ads on its reopening 

following the screen's installation and a refurbishing 

job, it invited everybody to be its 

guests all during the day and evening "to 

see a free show on the new screen." Children, 

however, had to be accompanied by 

adults. 

The ads urged: "Treat those tired eyes 

(an indirect slam at television watching) 

to new viewing ease and comfort in visual 

entertainment. It's radically new and different." 

There were continuous free showings all 

afternoon and evening, starting at noon. 

Omaha Drive-In Traffic, 

Being Studied by State 

OMAHA—Traffic conditions will get worsei 

and worse on West Dodge street, Robert 

Meyer, traffic engineer of the state highway 

department, predicted in a letter to the 

Douglas county board. The statement was in 

answer to the commissioners who wrote the 

department asking for a traffic survey in the 

vicinity of the new Golden Spike Drive-In at 

the request of County Sheriff Richard E. 

Collins. 

Collins said the drive-in was causing dangerous 

congestion on the main artery leadings 

into Omaha from the west. 

"At the present time I have no particular 

conviction as to how the situation can be 

improved in the vicinity of the drive-in." the 

state official wrote. He said the problem is 

getting a thorough study. 

Repays Old Theatre Debt 

CEDAR FALLS, IOWA—The Regent Theatre 

here received a letter from Kansas last 

week. It was unsigned. Enclosed in the 

envelope were three $1 bills. In an ill-written 

note accompanying the money the w-riter explained 

the money was to repay the theati-e 

because he had "lied about his age" when 

attending the Regent! 

..-iit 

fOr 

OILIE 

m 

fflOl 

itii 

BKta 

3(sS 

1 loi 

Salli 

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tc, 

iiitoi 

iStl 

lies! 

m 

I 

MB 

Slew 

ainti 

Sold 

M( 

IIMj 

m 

ktte 

tiiio 

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. 

insiders 

'e-Ins 

"iniiai 

Ikatres, 

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t 

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* tad pro;. 

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Mi mh:, 

ee Was a 

tip; 

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Jat it «. 

» furnish Si 

Irive-in 

le 

it 

proposfo 

Says Stars on TV Hurt Neighborhoods 

MINNEAPOLIS—PolntltiK out recent boxoKlcc 

results, some locul exhibitors feel Ihut 

the appearances of film stars on television 

may help, or at least not hurt, their drawuiK 

power at downtown first run theatres, but 

the contrary Is true us far as neighborhood 

and suburban houses are concerned. 

A ciuse which they're now citing Is the latest 

iMartln and Lewis relea.ê. "Jumping Jacks," 

rhe picture did big business downtown, but 

now that it's reaching the neighborhood and 

suburban theatres at the same time that the 

comedy stars have returned to TV, it Is not 

coming through at the boxofflce nearly so 

well as expected 

Sidney Volk, co-owner of the Terrace, leading 

and still highly succcs.sful suburban hou.sc 

here, says the fact that "Jumping Jack-s" 

failed to click at the Terrace bears out his 

contention that "when the public can .see the 

stars on television free it will not come lo 

the theatre and pay to .sec those luminaries, 

except In certain lastances." 

Volk points out that Lucille BalJ. for 

example, "is a great television favorite, but 

she's on TV regularly and her last picture 

and rel.ssued ones have not been draws in 

Minneapolis neighborhood and suburban theatres. 

The same thing goes for many others, 

ho declares 

REMCfllAU 

for 

MODERN THEATRE PLANNERS 

tat muld I. 

board ii ; 

'ta board \i 

ine 

ce 

fiitue 

trath in 

itioduce 

ceuin 

Paul 

Lvcf" 

w/it methoc 

he merits ol 

ined "soneih; 

on its 

reopec 

lation and a 

erybody to I* 

and 

eveniTiE 

- 

It screen," Ch. 

accompanied 

flsion 

Five New Airers Equipped 

By Omaha Supply Firm 

OMAHA—New Installations for the State 

rheatre at Central City and five new drivens 

were announced by F. A. Van Hu.san, 

)wner of Western Theatre Supply Co. 

The drive-ins include the 1,000-car twin 

ayout in Omaha, the 500-car J. Matuska 

tzoner at Jackson, Minn.; a 500-car drive-in 

t Des Moines, the 375-car Chief at Estherrllle. 

Iowa, and a drive-in at Tarkio, Mo., 

)wned by Vii-gil Harbison. 

Installations at the Central City house inslude 

500 chairs and 40x60 universal frames, 

ilrs. C. N. Johnson of Red Oak, Iowa, has 

jjjil 

idded a new drink dispenser and candy dis- 

)lay counter at the Grand Theatre. 

The Logan Theatre at Logan has underyme 

extensive remodeling and Western sup- 

(f 

lUed iiew drapes, curtain track, screen and 

irojector. The new Grand at Dubuque, Iowa, 

watchi*. 

)urchased new carpet. 

:onifort in vk 

ly new and di! 

iee 

showir,?! 

ting at noon, 

Traiiiq 

[State 

ons 

V£in Husan also furnished a Strong Trooper 

potlight at North high school in Omaha, 

fhich makes a second order from the school. 

larvey Fast. Winner, S. D., has added 200 

nore RCA speakers. Western also furni-shed 

he new Veterans hospital auditorium drapes 

ind new carpet for the Colony club. 

will set woijjoldberg Antitrust Suit 

Settled Out of Court 

l^Z 

a 

to ll OMAHA—A monopoly suit against the Tri- 

letter 

States Theatre Corp. and major film produc- 

ll wrote xs has been settled out of court. Ralph D. 

survey 

in tli Joldberg, president and manager of the R. 

Drive-!» I ). Goldberg Theatres Corp. here, said that 

' RitbM'' 

^* settlement was made for "well in excess 

Ijlf $100,000." 

statementwas: 

es who 

jffic 

Snilie 

herili 

mscaiisrt''*' The Goldberg chain, owner of the State 

iJ"^ artery ilieatre downtown and several neighborhood 

jain 

lave M pa''*'' 

I gtiiation 

[tie 4 

heatres, filed the suit in 1949 asking $900,000 

lamages and charging conspiracy contrary to 

*> flhe Sherman and Clayton antitrust acts. 

drive-in."'' 

Joldberg claimed that Ti-i-States and the 

Um companies conspired to prevent him from 

looking first run films in his State Theatre 

aidtliet 

ire Debt 

.IheReS^'^l 

t 

inaaffl-"'" 

ney*"*' 

lere. 

PROGRAMS 

Covering ONE or TWO WEEKS! 

ONE DAY SERVICE — On Rgqutsl 

THEATRICAL ADVERTISING CO. 

2310 2310 CASS AVE. DETROIT 1. MICH. 

Phone: WO. 1-215S 

Twin City Union Keeps 

Aster Theatre Dark 

MINNEAPOLIS—The .sole barrier to the 

reopening of the downtown 900-seat Aster 

is the AFL projectionists union's refusal to 

agree to a one-man booth. Bennle Berger. 

circuit owner, who recently bought the ground 

and building, would be willing to relieve the 

Minnesota Amusement Co. of its four-year 

lease of the theatre and reopen it if the union 

could be made "to see the light." 

The Aster went dark last December when 

a group which had purcha.sed the lease and 

equipment from the MAC tossed it back into 

the latter's lap after an unsuccessful operation. 

The MAC has taken no steps to relight 

it, but must foot the rental for four 

years more. 

Apparently the union prefers no employment 

at all for its men at the Aster if it 

can't place four, instead of two, there-a 

pair to a shift. Berger does not believe the 

theatre could escape the red if required to 

have the quartet on the payroll. 

Memorial Fund Is Ncaned 

For Omaha Columnist 

OMAHA—Jake Rachman, World-Herald 

columnist who died in his sleep September 4, 

probably would have received with mixed 

feelings an announcement w'hich came to the 

paper's news desk. 

That was the disclosure that a Jake Rachman 

Memorial fund has been started. The 

fund is being sponsored by Bikur Cholim, a 

Jewish women's organization in whose humanitarian 

work Rachman long had been interested 

and helped support. 

Money contributed will be used to carry on 

the purpose of the organization in aiding the 

needy and the sick. Rachman, his friends 

speculated, would have been deeply touched 

by the memorial fund for charitable purposes, 

but would have objected to the use of his 

name. 

The fund was started with $500 from an 

anonymous donor. Further contributions are 

being made to the Jake Rachman Memorial 

fund. 107 North 53rd St.. Omaha. 

Sunday Shows Resumed 

REMSEN, IOWA—Sunday afternoon matinees 

are being held again at the Vogue Theatre 

here. They were di.scontinued by the theatre 

management during the summer. 

ENROLLMENT FORM FOR FREE INFORMATION 

Tho MODERN THEATRE 

PLANNING INSTITUTE 

825 Van Brum B.-.a 

Kansas City 24. Mo. 

Gentlemen; 

10-4-52 

Please enroll us in your RESEARCH BUREAU 

to receive information regularly, as released, on 

the lollowing subjects lor Theatre Plann.ng 

n Acoustics 

Air Conditioning 

Architectural Service 

D "Black" Lighting 

Building Material 

n Carpets 

n Coin Machines 

n Complete Remodeling 

D Decorating 

G 

Lighting Fixtures 

Plumbing Fixtures 

Projectors 

Projection Lamps 

Seating 

Signs and Marquees 

Sound Equipment 

Television 

D Drink Dispensers Ci Theatre Fronts 

D Drive-In Equipment Q Vending Equipment 

n Other Subjects 

Theatre 

Seating Capacity 

Address 

City 

State 

Signed.. 

Postage paid reply cords for your *"'"«='"";!"'"" 

in obfoming information are proridcd in Ttie MUUtRM 

THEATRE Section, published witli the first issue ot 

each month. 

,Jo> OXOFFICE October 4. 1952 

83

"•••/ urge employers 

to install the 

Payroll Savings Plan 

5? 

• • • 

M. B. FOLSOM 

Treasurer, Eastman Kodak Company 

"Continued saving will play an important part in protecting us against a 

renewal of inflation. The person who saves contributes to the nation's stability 

and to his family's security. He can now also obtain a higher return on his 

investment than he could in the past, because of the improvements in Defense 

Bonds now offered by the V. S. Treasury. I urge employers to install the 

Payroll Savings Plan wherever practicable, and employees to take advantage 

of such plan. By investing regularly in improved Defense Bonds, Americans 

serve their nation's interests as well as their own." 

If your company does not have the Payroll Savings 

Plan- 

Please tear out this page and send it to the "Big 

Boss." Urge that he read, carefully, Mr. Folsom's superb 

summary of the Payroll Savings Plan and its 

benefits for employers, employees and our country. 

The following figures should be particularly interesting 

to anyone not familiar with the wide adoption 

and the steady growth of the Payroll Savings Plan: 

• 45,000 companies offer their employees the Payroll 

Savings Plan. 

• since January 1, 1951, enrollment in The Plan has 

increased from 5,000,000 to 7,500,000. 

• in some companies, more than 90% of the employees 

are systematic bond buyers— in literally thousands 

of other companies, employee participation runs 

60%, 70%, 80%. 

• payroll savers are putting aside $150,000,000 per 

month in U.S. Defense Bonds. 

• the cash value of Series E Bonds held by individuals 

on December 31, 1951, amounted to $34.8 billion- 

$4.8 billion more than the cash value of Series E 

Bonds outstanding in August, 1945. 

Phone, wire or write to Savings Bond Division, U.S. 

Treasury Department, Washington Building, Washington, 

D.C. Your State Director will show you how easy 

it is to install and maintain the Payroll Savings Plan. 

If you have a Payroll Savings Plan, your State Director will show 

you how to build employee participation through a person-toperson 

canvass that puts an Application Blank in the hands of 

every employee. That's all you hove to do—your employees will 

do the rest. 

The U. S. Government does not pay for this advertising. The Treasury Department 

thanks, jor their patriotic donation, the Advertising Council and 

BOXOFFICE 

Bi 

BOXOFFICE :: October 4, 195

f 

Law.Noi Views, Guides 

Censors al Detroit 

DETROIT— Recent court decisions restricting 

the operation of censorship In other 

states have evoked little Interest In the loeul 

film Industry, with exhibitors and distributors 

alike apparently well satisfied with llxe 

tong-established censorship of films by the 

city of Detroit. Elsewhere In MlchlKan. there 

la no official censorship body, and the prevailing 

practice Is for distributors to submit 

films for review In Detroit, and follow the 

requiremetits of the Detroit censor. Municipalities 

elsewhere In the state have cnme to 

rely on Detroit Inspection, without having 

to Ro to any e.xpense of their own. 

The recent court decisions do not affect 

local censorship here, according to Inspector 

Herbert W. Case, head of censorship activities, 

who pointed out that the practice here 

differs from that In the disputed cases. "In 

Detroit we only go according to whether the 

film reviewed Is indecent, immoral or 

obscene: that is all we attempt to censor," 

he said. 

"The courts have held many times that a 

city has the right to pass laws to govern 

Itself. When the attempt is made to judge 

things from a theological standpoint, or that 

of racial discrimination', or something that 

Is news, that is out of my category. 

"I am very happy with the Supreme Court 

rulings. In our censorship here, we go 

strictly according to the law and not by our 

own opinions." 

The censors 

;. 

reviewed 425,000 feet of film 

during August, with 6,000 feet rejected for 

public exhibition in the city. The rejected 

portion represented one entire film of the 

exploitation type which an independent distributor 

sought to have released. 

Of the total footage, 293,000 feet were 

American product, and 132,000 foreign, with 

83,000 feet of Mexican pictures leading the 

latter group as usual. Other language groups 

represented were: English, 22.000: Italian, 

20,000, and German, 7,000. ThLs is the first 

time German films have appeared on the 

records for almost a year. 

W. B. Hurlbut Quits Row 

In Detroit After 32 Years 

DETROIT—Sale of the local exchange 

franchise to Allied Artists marks the departure 

from Filmrow activity of William B. 

Hurlbut, well known in the local industry for 

32 year.>. He was Michigan correspondent for 

the Michigan Film Review from 1929 to 1932, 

following its acquisition by Ben Shlyen, pub- 

Usher of BOXOFFICE, from the estate of the 

late Jake Smith, and prior to its integration 

into the present publication. 

Hurlbut's first job after he left school in 

1916 was with the sales department of the old 

Triangle Film Corp. in Minneapolis. He came 

to Detroit in 1920, opening an independent 

exchange, known as the Favorite Film Co., in 

partnership with Jacob Saxe. He later was 

associated with Republic and Majestic Pictures 

in the franchise operation. 

About 1936, Saxe and Hurlbut dispo.sed of 

theii- Republic interest and took out a franchise 

with a new Monogram Pictures Corp.. 

now Allied-Artists. For 11 years he was a 

director of the parent company. 

Hurlbut plans to devote his entire time to 

his other interests as a tradepaper publisher 

4ft other fields. 

Shopping Center Survey 

Findings Pertinent to 

Parents' Award Given 

To New 20th-Fox Film 

CLEVELAND At a lunrhcon la.sl Thur,- 

day 1 181 In the HoUenden hotel here, com- 

I. J. Schmertz, left, 20tli-Kox manager 

In Cleveland, accepts from Charles 

Whited. right, the Parents' >Iagazlne 

plaque, special mrrit award for "Les 

Miserables," with Paul VVurtzberger. center, 

French consul participating. The 

presentation was made at a luncheon 

Thursday in the HoUenden hotel in 

Cleveland. 

memorating the 150th birthday anniversary of 

Victor Hugo, I. J. Schmertz. 20th-Fox manager, 

was given the Parents' Magazine merit 

award for his company's current production 

of "Les Miserables." The award was given 

by Parents' representative Charles Whited. 

Paul Wurtzburger, French consul and guest 

of honor, told the assembled guests, who included 

16 French war brides, representatives 

of the Cleveland library and board of education 

and press, radio and TV. that the picture 

is an outstanding production and "one 

which greatly contributes to the better understanding 

between nations." 

Jack Silverthorne. manager of the Hippodrome, 

where "Les Miserables" will be shown, 

acted as master of ceremonies, introducing 

each of the 16 brides and giving each a loaf of 

French bread ten feet long and weighing 

30 pounds. Eugene Smayda jr., president of 

the Smayda Baking Co.. which baked the 

loaves said about 450 pounds of dough were 

used. Each loaf was equivalent to about 16 

loaves of regular .size. Two of the brides 

volunteered to carry the bread home in public 

service buses. The luncheon was arranged 

by Sol Gordon. 20th-Fox, and Silverthorne. 

Belmont Robbed of $300 

YOUNGSTOWN—A ma-sked bandit, who 

hid in the washroom of the Belmont Theatre 

until the patrons went home, took $300 after 

forcing four persons into the theatre office. 

William J. O'Dea, manager, .said the thug 

forced him and his wife and two employes 

from the lobby into the office, where he 

made O'Dea open the safe. 

Includes 

Theatres 

DETROIT A survey of local community 

buying hablU. made by the bureau of bu.ilnea» 

research of the University of Michigan 

.School of Bu.slne.s.s Administration, show.s that 

ompetltlon between relatively close xhopplng 

ifcus Is .substantial, and Includes several findings 

of Interest to exhibitors. 

The .study was made during the la.st nine 

months In 13 different cities of Michigan, 

working In cooperation with local merchants, 

and with the .•;pon.sor.^hlp of both the local 

chambcr.< of commerce and the Michigan 

Retailers A.ss'n. Tlie .survey did not Include 

Detroit, although two peripheral suburbs 

were in the group of cities Investigated. 

Among the findings were: The average 

family consists of two adults and two or more 

children of school age: it owns its own home, 

and has been resident in the community for 

a number of years. 

Buying habits as found by the survey may 

be summarized: 

1. The family car. rather than public 

transportation or walking, is used to reach 

downtown or the shopping center. 

2. Parking facilities available are generally 

inadequate, a feeling expressed 

strongly in all quarters surveyed. 

3. Present store opening hours are early 

enough to satisfy most patrons. 

4. Saturday evening Ls the preferred 

shopping time, followed by Friday evening. 

Daytime shopping trips are preferably 

made on either Friday or Saturday. 

5. The local community is a favorite 

shopping center. 

Factors drawing the patronage from one 

center to another include: Lack of sufficient 

patron's choice of offerings locally: a feehng, 

often unfounded, that local prices are higher 

than offered in larger communities at a 

greater distance, and high pressure salesmanship. 

Complaints may be summarized: (li Discourteous 

or indifferent treatment by personnel: 

i2i discrimination which seems to 

favor the transient trade to the local trade, 

sometimes only visible in subtle ways: (3) 

misleading advertising, including spurious 

presentation of "sales," and i4> inadequate 

number of clean public restrooms in the local 

shopping center. 

Georgetown, Ky., Drive-In 

Again Denied Permit 

GEORGETOWN, Ky.—The Blue Grass 

Drive-In Theatre, which has been in operation 

about one mile south of here since 

1941. again has been denied a permit by a 

Scott county judge. Although the theatre has 

been in operation for 11 years, it has never 

been granted a permit. 

The judge. G. G. Barkley. after hearing the 

testimony of nine opposing witnesses and 20 

for the theatre, said "the law requires every 

good business to have a permit, and to gain 

a permit a person must abide by the laws." 

He added that it had been brought out in 

the court that "the theatre has remained 

open several times until after midnight, implying 

that the law would not be carried out 

if a permit is granted. Therefore I am denying 

a permit." 

.yf BOXOFFICE October 4, 1952 

ME 

85

- 

. . Floyd 

. . Margaret 

LOVE IS 

HERE TO STAY! 

Don'i fight it — Capitalize on it ! 

FOR BIGGER PRORTS BOOK 

UNIT SHOWS LISTED BELOW 

1. LILI ST. CYH IN LOVE MOODS 

MODELS, INC. 

STREETS OF SORROW 

2. SMASHING VICE TRUST 

CHILD BRIDE 

3. DEVILS HARVEST 

FORBIDDEN WOMEN 

4. CHILDREN OF MOM AND POP 


5. COCAINE 

CALL OF THE BLOOD 

G. GAMBLING WITH SOULS 


7. ESCORT GIRLS 

MAIN STREET GIRLS 

8. ART OF LOVE 

BED-ROOM DIPLOMAT 

BIRTH OF LIFE (Short) 

9. BURNING QUESTION 

GUILTY PARENTS 

HOW TO TAKE A BATH (Short) 

10. HITCH-HIKE TO HELL 

SECRETS OF A MODEL 

II. ROAD TO HUm 

PRIMROSE PATH 

12. HER SISTERS SHAME 

TEEN AGE 

13. EVILS OF DIVORCE 

SHOULD A GIRL MARRY? 

14. VICE RACKET 

RAGE OF BURLESQUE 

15. THRILL OF YOUTH 

(MY SIN) I HAVE LIVED 

16. STRIP-TEASE REVUE 

HURLY BURLY 

17. BOUDOIR INTRUDER 

LET'S LOVE AGAIN 

18. ALOHA (SIREN OF PASSION) 

NOTORIOUS BUT NICE 

19. BEASTS OF THE EAST 

OUTRAGES OF THE ORIENT 

20. CITY OF SIN 

21. 

22. 

HOUSE OF 1000 WOMEN 

CALL OF THE JUNGLE 

LURE OF THE ISLAND 

VIRGINS OF SAMOA (Short) 

WILD BEASTS AT BAY 

ECSTASY IN THE WILDERNESS 

23. PIN DOWN GIRL 

HONKY TONK GIRL 

24. MARIHUANA 

SULTANS HAREM 

— ALTERNATE COMBINATIONS — 

CHILDREN OF MOM AND POP 


LOVE MOODS 

SECRETS OF A MODEL 

ESCORT GIRL 

AFFAIRS OF A MODEL 


HITCH-HIKE TO HELL 

ADDED SPICY SHORTS GRATIS 

COMBO MATS—SPECIAL TRAILERS AND 

FRONTS 

ALBERT DEZEL PRODUCTIONS, INC. 

2310 Cass Ave., 

Phone WO, 2-6983—DETROIT, MICH. 

Michigan lA lo Raise 

Special Court Fund 

DETROIT—A statewide fund of at least 

$25,000 was authorized by the Michigan 

lATSE at a special meeting held here to 

pay the expenses of pending or anticipated 

court cases by various state locals, E. Clyde 

Adler, president of Michigan lATSE, explained. 

Disputes over alleged breaches of 

contract between the union and exhibitors 

are becoming increasingly frequent, especially 

in connection with drive-in operations, 

and at least one case has been vigorously 

fought by the Ann Arbor local (BOX- 

OFFICE, August 23, page 41). Others are 

understood to be pending. Adler said some 

exhibitors apparently are seeking to reduce 

costs of projectionists. 

The fund, which may exceed $25,000, is 

to be raised by a special assessment on all 

members in the state, expected to be from 

10 to 25 cents a week a member. 

Detroit Stagehands Local 38, of which 

Adler is business agent, is currently negotiating 

with the downtown Broadway-Capitol 

Theatre, following what Adler terms a "lockout" 

of two stagehands. It is his contention 

that the maintenance work performed by 

these men is still being performed, presumably 

by others, and a peaceful settlement 

with the Saul Korman circuit, operating the 

house, is expected. 

Local 38 is also currently negotiating with 

all major theatre operators in Detroit, as 

well as the Jam Handy studios and the three 

television stations, for renewal of contracts 

now expiring. The union is asking for a 10 

per cent basic raise plus a cost of living 

increase, figured at about 5.3 per cent. 

Six Installations Made 

By Detroit NTS Office 

DETROIT—National Theatre Supply has 

made the following installations, according 

to Clarence Williamson, NTS manager: 

Simplex XL sound system, in the Royal, 

Detroit, for Wisper & Wetsman. 

Simplex XL projectors, sound system, Exelite 

lamps, Hertner transverter and associated 

equipment, and display sign, in the new 

Side Drive-In at DeWitt (Lansing) for Leon 

Robbe. 

Walker high intensity screen at Whittier 

Theatre, Detroit, for Community Theatres. 

Simplex XL projectors, American Bodiform 

chairs, stage draperies, Crestwood carpeting 

and lighting fixtures for the Ideal at Ithaca, 

rebuilt after major fire damage, by Robert 

R. Reidel and Mrs. E. Gibbs, scheduled for 

reopening September 23. 

Walker high intensity screens, state prison 

in southern Michigan at Jackson. 

Now Await Supreme Court 

DETROIT—Formal legal procedure for 

settlement of the record was completed Friday 

(26) in the case of Martin and Marie 

Popielarski, former operators of the now 

defunct Forest Theatre, against Edward 

Jacobson, preceding operator, and others. A 

judgment for $8,000 was given several months 

ago in circuit court, ba.sed on the Popielarski's 

claim that the former operator had given "too 

rosy a picture" of earnings. The defendants 

have appealed to the Michigan supreme court, 

which is now expected to schedule a hearing in 

about six months. 

DETROIT 

T ouis Goldberg, who runs the Echo in Detroit, 

reports Loew's Drive-In Theatre, Inc., 

of which he is president, continues to own 

the Starlite Drive-In at Holland, which is 

being operated under lease by the Jack Loeks 

interests . . . Herman Cohen, now production 

vice-president of Broder Productions, sends 

greetings to all friends on the Row. You'll 

remember him as formerly of the Dexter 

Theatre and a Columbia salesman here for 

five 

years. 

Bert Foster, Dezel Productions salesman, 

has been trying to recover from pleurisy without 

leaving the job. Al Dezel was in Chicago 

again . Chrysler of Chrysler Associated 

Theatres is elated over the pickup in 

business . McDonald of National 

Film Service has been vacationing for a month 

in California, visiting the Grand Canyon en 

route, Joseph Macauley reports. 

Mickey Zide, son of Jack Zide of Allied 

Film exchange who is in the coast guard at 

Cape May, N. J., spent part of a furlough at 

home with his family . . . Stacey Kortes of 

the Sun at Plainwell, in town Monday, reported 

his father, exhibitor Harold Kortes, 

was leaving for Jackson Hole, Wyo., to hunt 

mountain sheep. He finally secured one of the 

76 permits issued nationally this year, after 

several years of trying . . . Julius Pavella of 

the MGM booking desk is back from a vacation 

spent as a "man about town" by his 

own report. 

IVIadeline Werner was highly pleased over 

the unusual intelligence of Bonzo on his visit 

to the United Detroit offices . . . Nicholas 

Tsoukalas, operator at the Highland Park 

Theatre, has a well-iliustrated four-page 

booklet describing his "sideline." He is a wellknown 

ballet master with two studios, as 

shown by the pictures of Nick and Sophia 

Tsoukalas in various classic steps . . Irving 

. 

Sochin, Universal short subjects sales chief, 

was a visitor . . . Jesse Cole, seating specialist, 

was away on an extended Chicago trijs . . . 

Joseph Ellul of the Empress is moving his 

base of operations back to Hollywood, Fla., 

for the winter. 

We Help You Make 

ERNIE FORBES 

THEATRE SUPPLY 

214 W. Montcolm 

Detroit 1, Mich, 

woodward 1-1122 

MoWes Better Than Ever 

Theatrp Sign and Marquee Maintenance 

/^^^ Our Specialty 

^ 

y!kjLltTorstman

' 

. 

Mr. 

: 

11 

*«&boi,r, 

liyihejjcii 

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y »' the 

te- 

*sinan hert 

OB pleurisy tr. 

*'«asiiiChici 

of Chrysler I 

Wthepjchp 

"•WofKatn 

oiiiisforsniot 

jrand 

lorts, 

)l!i 

It 

toast 

{iianli 

of a iBrloiijii 

Stay Korts 

owj Monday, n 

ir 

*. Wyo„ to hi 

secured one 

Korii 

J this year, af! 

Wiis Pavella 

back from a n 

out torn" bv :. 

Ohio City Tax Receipts 

ow Drop This Year 

COLUMBUS— All but oiu- of the major 

Ohio cities havlnj? the 3 per cent municipal 

* idmlsslons tax reported drops In the lunounUs 

jf taxes collected In the first six months of 

1952 as compared with the some period in 

1951, a recent survey showed. The one exleptlon 

is Cincinnati, which reported a gain 

)t $3,346. This figure Includes taxes on all 

unusements. 

Drops of from 2.4 per cent In Columbus to 

...4 14.' per cent In Akron were reported. Voungsfcown 

had a 4.7 per cent decline, and Canton 

.3 per cent. Percentage figures are not available 

for CInclnnaU and Cleveland. These 

per .jrcentage figures are for theatres only. The 

ton toUowing money figures (in round numbers) 

for all amusements: 

Jon. 1-Jun« 30 

1951 

Akron $ 57,366 

Canton 15,685 

CIncinnoti 71,415 

Clovelond 185,050 

Columbus 47,862 

Youngstown 33,125 

Jon. 1-Junc 30 

1952 

$ 30,716 

14,222 

74,761 

183,850 

46,710 

31,898 

Toledo and Dayton, other major Ohio cities, 

do not have a municipal tax. Ten Ohio cities 

have repealed the tax within the pa-st fewyears: 

Beliefontaine. Bluffton, BucyTUs. Dayton, 

Fore«>, Fostoria, Perrysburg, Plymouth. 

Bernard and Shelby. 

St. 

JHoword Stewart, Detroit 

JCensor Chief. Retires 

Bonzoonhfe 

. Kicho] 

DETROIT — Lieut. Howard Stewart, in 

Hifhland 

. . 

Pijcharge 

e 

of film and general amusement cen- 

ces 

tiat«d (our-p«Jso''s*^'P 

ô"" several years for the Detroit pone." 

Heisaw(if|llce department, retired last week after corntwo 

studios, i Pleting his 26 years of service. He is taking a 

"^^^ 

Nick and Sopta P°^^ ^^ coordinator of campus safety and 

; steps... Irra 

security at Wayne university. 

jjecis sales chii Sgt. Richard Loftus. formerly with the censeaSnsspecialiJ 

sor bureau for about four years, has returned 

to head the bureau. He was transferred to 

Chicago trif 

!ssis movBijlJthe First (downtown) precinct about six 

Flilmonths ago at the time he was promoted to 

the rank of sergeant. 

The censor bureau now includes a squad 

of 12 men in charge of reviewing all motion 

EFORBiS 

UlliiSiPPH 

( W. Wtol" 

(ttoit 1, Mitk. 

Mini M122 

Mr.il t, *> 

picture film licensed for public exhibition in 

Detroit, as well as other amusement activities. 

such as vaudeville, legitimate and burlesque 

theatres, carnivals, fairs, amu.sement parks, 

arcades and miscellaneous events. In addition, 

they have responsibility for objectionable 

literature circulated in the city. 

Inspector Herbert W. Case, who headed the 

censor activities personally before Stewart, 

remains in general charge of the bureau, as 

well as having charge of all licensing activity 

for the city. 

The New Zealand film. "Broken Barrier," 

deals with the love affair of a Maori nurse 

and a European Journalist. 

LOUISVILLE 

TSusscll C ilrashntr. who has operated the 

KUS.S Amasemenl Co. In Bowling Oreen 

for quite .some time, has opened u new theatre 

In Smith's Grove. The theatre will be the 

first for the town and will be named irtic 

Pine. Projection and .sound equipment and 

clinlrs 

were purchased through the Falls City 

and Airs. 

Tliratre Equipment Co ... . 

E. L. Ornstcin have made reservations to 

attend the Joint TESMA-TEDA convention 

In Chicago November 15-19. Eddie heads 

E. L. Ornstein Theatres. Marengo. Ind.. which 

controls theatres In Kentucky and .southern 

Indiana. Eddie also operates a film booking 

service for Indoor and outdoor theatres within 

the two states. 

Exhibitors .seen on the Row recently Included 

R. L. Gatrost. Victory. Vine Grove. 

George Lindsay. Lindsay. Brownsville: Bob 

Enoch. State and Grand, Ellzabethtown: Guy 

Roehm. Grand and Elks. New Albany: Jim 

Atterbury. Leeds. Winchester: Geor?e 

Williamson. Griffith. LaGrange: R. H. Totten. 

Lakevlew Drlve-In. Pendleton. 

Mr. and Mrs. Bob Bowman are scheduled to 

leave soon for a vacation, which will include 

a stay in Virginia. Bob handles the management 

of the Rio, Cloverport. and during his 

absence will be relieved by E. L. Ornstein. 

the owner ... A. I. Woods Jr. is managing 

the Strand. Portland. Tenn., for B. J. Curry. 

. . 

Omstein's Booking Service has added the 

new Pine Theatre. Smith's Grove, to its account. 

The booking service is now handling 

similar service for more than 20 theatres, 

both indoor and outdoor, in the area . . . 

The subsequent run neighborhood Dixie, 

which has been dark during most of the 

summer months, reopened for regular business 

on Saturday (20). The theatre is owned 

and managed by Edward Davis . The Lyric 

here, primarily a motion picture theatre, 

featured regular stage shows in conjunction 

with films. 

G. L. Payton Sells Interest 

In LaGrange, Ky., Theatre 

i^GRANGE, KY.—George L. Payton ha.s 

sold his interest in the Griffith Theatre here 

to his partners. J. V. Snook and Mrs. Ruth 

P. Williamson, who will continue operation 

of the house. Payton said he sold out because 

of the pressure of other business activities. 

Snook and Mrs. Williamfon said that 

they planned to redecorate the interior of the 

house and install a new screen, improved 

sound equipment, and a new air conditioning 

system. 

Individuals with privately owned projectors 

show 16mm films throughout Algeria in localities 

where there are no motion picture 

theatres. 

More Ohio Congressmen 

In Favor of Tax Repeal 

COLU.MBU.S A majority of Ohio senatorial 

and coiigrculonal candidates [>ollcd by Robert 

Wile, secretary of the IndcfX-ndent Theatre 

Owners of Ohio, are In favor of re[)cal of the 

federal 20 per cent admUnlon-s tax. The score 

now stands at 26 for repeal and only three 

non-committal. There are 4fl candidates for 

.senator and rnpre.scntatlve In Ohio thh year. 

Seven candidates lor representative have 

added to the ILst of tho.sc In favor of repeal, 

.said Wile. The.se Include Thomas Jenkins. 

Ironton: John McSweency. Woo.ster; Frazler 

Reams. Toledo; William H. Ayres, Akron; 

Delmar A, Canaday, Pomeroy; Wayne L. Hays, 

St. Clalrsvllle and P. W. Griffiths, Marietta. 

Hays was a member of the ways and means 

committee of the la.st Congre.ss, and Griffiths 

was a member of the appropriations committee. 

Wile said he expects replies from the 

remaining 23 candidates s(x>n. 

IT 

24-HOUR 

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SERVICE 

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106 Michigan St., N.W. 

j 

Grand Rapids 2, Mich. / 

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607 Noilh Wilson Royol Oak. Micb. 

Phone Lincoln 5 5720 

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2937 Sf. Aubin TEmpIc 1-3350 Detroit 7, Mich 

COMPLETE SUPPLIES 

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UPHOLSTERING, REPAIRING 

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Prompt, Rclioblc STviec. 15 Ycor^ Know-How. 

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1S07 W. KIrby Detroit 8, Mich. 

Phone TYIer 7-8015 

BED 

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t..ia« 

EVANSVILLE THEATRE SUPPLY 

2900 E. CHANDLER AVE., EVANSVILLE, IND.— Evansville 7534 

DISTRIBUTORS FOR 

A(ytftat'%iJotti 

OctoW ilS BOXOFTICE October 4, 1952 87

. . Vincent 

. 

. . Jack 

CLEVELAND 

Tn tov/n rscently were MGM's J. J. Maloney 

and Warners' Jules Lapidus . . Charles 

. 

Deckman, manager of the Vine Theatre, 

Willoughby, will open the house October 6 for 

a Republican rally. He has offered the same 

courtesy to the local Democratic committee . . 

Fred Scheuerman. Co-Op booker, and his 

wife have returned from Washington, where 

they visited their son-in-law and daughter, 

Lieut. -Cmdr. and Emil Streeper, and from 

Indian Gap, Pa. bringing home their son Fred 

jr.. World War II veteran just back from a 

Second tour of army service in Germany. 

Jack Fine, who operated the Knickerbocker 

Theatre until the building recently was converted 

to other uses, has leased the Imperial 

Theatre. He will reopen it as soon as some 

remodeling is completed . . There is a 

. 

managerial change at the Palace Theatre, 

Akron. Stephen LaCause, assistant manager, 

has been promoted to manager, succeeding 

Ness Auth, who resigned . Lauter, 

operating the West, Barberton, and his son, 

Karl, just out of army service in Korea where 

he was assigned to building air bases, have 

purchased 104 acres of property near Barberton 

for an amusement resort. Work will be 

started in the spring. 

Visitors spotted on Pilmrow included Ed 

Prinsen, Palace Theatre, Youngstown; Joe 

Robbins, Warren; Frank Slavik, Middlefield; 

George Planck, Ohio, Loudenville; Prescott 

Johnson and Harold Kohl, Winsor, Canton; 

Joe Calla and Al Ploenes of Akron and 

SHOWMEN'S TRADE REVIEW 

Minister Writes 

Review of Movie, 

Hits Front Poge 

When a movie review makes the front page 

of a newspaper-that ought to be trade new^^ 

And when the review, covermg a picture 

which deals with the impact of religion on a 

community, is not only written by a clergyman, 

but is recommended by the same clergymanwell, 

again that ought to be trade news. 

For such a review is something which comes 

naturally or doesn't come at all. and something 

whfch few expert planters could reasonably 

hope to come up with. 

. 

^ „ 

. . , 

„ 

Such a double score is chalked up in fav. 

Country Parson,' whu 

of Astor Pictures' 

made the front page of tlie Fountain I 

S. C. Tribune, with a review written by Ktv 

S. R. Glenn. 

. . __ 

Rev Glenn who saw the film with a Ooup 

of ministers at a Fountain Inn theatre, #)und 

'Country Parson,' to be human in Jhat n 

showed the difficulties of those wh^try ta 

fight their battles withoutiajth. y I 

He found it to be Qnspirina/' m myy 

sequences, citing the scSlL illl -WTîch wojfers 

building the church sang a t. Uia,'" '*'°^,^ 

And he found it to bef'wholesomfi^ 

"The Christian home," Til^lULLTthe Church 

and the Holy Bible are given a place of respect 

and dignity in the story of young pastor ^tter 

as h- rides into churchless. Godless Norwald- 

Further, he found it good entertainment. 

Canton . . . Holdovers were the order of the 

week. "Ivanhoe" led with a nine-week run 

at the Stillman; "The Miracle of Our Lady 

of Fatima" is in it third week at the Allen 

"High Noon" and "Son of Paleface" were 

second-week holdovers at the Hippodrome 

and Ohio, respectively. 

. 

Many exhibitors are pondering over why 

business took a nose dive last week. For two 

months it remained on the upgrade, then 

suddenly last week the subsequent run houses 

reported a slump . Exhibitors differs on the 

kiddy admission 

. 

price. Some want to boost 

it to 20 cents. Others prefer to hold to the 

long established dime admission on the theory 

that today's youngsters are tomorrow's adults. 

The advocates of the higher scale base their 

theory on the fact that many children come to 

the theatre with money of fairly large denominations 

indicating that they have more 

than just the price of admission. Some 

houses recently advanced their kiddy price to 

15 cents. 

Lester Isaac of the Loew's home office projection 

department was here for the TV 

debut at the State . . . Bob Lefko, son of RKO 

district manager Morris Lefko, entered his 

sophomore year at Syracuse university. He 

furthered his interest in TV script-writing 

working during the summer at TV station 

WXEL . Silverthorne, manager of the 

Hippodrome, ordered 10,000 fan photos of 

Gregory Peck from National Screen's Nat 

Barach to give away during his engagement of 

COUNTRY 

PARSON 

WILL POSITIVELY BRING 

BACK YOUR LOST 

PATRONS AND MAKE 

MANY NEW FRIENDS 

FOR YOU! 

ALLIED—2310 Cass Ave.—Detroit 

IMPERIAL—2108 Payne Ave.— 

Cleveland 

SCREEN CLASSICS—1632 Central 

Parkway—Cincinnati (also serving 

Southern Ohio and West Virginia) 

"The Snows of Kilimanjaro," opening October 

9. The full house responded to 20th-Fox 

invitations to a preview of "The Snows" at 

the Shaker, with audible raves at its conclusion. 

Showmanship still pays at the boxoffice. 

Pour neighborhood theatres, advertising a 

Saturday (20) midnight unnamed thrill show 

with "Dr. Zombie" on the stage, reported 

capacity attendance at advanced 75-cent admissions. 

Theatres were the Garden, Beach- 

Cliffe, Circle and Shore, with all offering 

passes for a future show to those who stayed 

to the finish . 

. .Mrs. Holbrook C. Bissell, 

widow of the former local Columbia manager, 

and her son were guests of present Columbia 

Manager 0.scar Ruby and his wife. 

Lester Dowdell. longtime United Artists 

office manager and booker, has moved to the 

RKO booking department ... A well-timed 

robbery at M. B. Howitz' State Theatre, 

Cuyahoga Palls, netted two heavily masked 

men approximately $2,300. Robbery was 

timed after the last show just after cashier 

Henrietta Kunkle turned the cash box over 

to Manager Adam Goeltz. 

Bill Daurell is MGM's new student booker 

. . . Jack Essick of Modern Theatres circuit 

is shopping for a new home. House in which 

he was living was sold and the new owner 

wants to move in . . . Gloria Swanson appeared 

in person in Cleveland in a new role, 

as a dress saleswoman. She displayed her 

personally designed dresses in Halle Bros, 

department store. 

Hanna Theatre, Cleveland's only legitimate 

theatre, opened its season Monday (22) with 

a roadshow presentation of "Oklahoma!" . . , 

Stuart Miller, son of the Dick Millers and 

grandson of M. B. Horwitz of the Washington 

circuit, is mentioned in sports writer Ed 

Bang's column in the News as a likely prospect 

for the Cleveland Indians on the basis 

of his record on the University School baseball 

team. School's team won 13 and lost 

one game last season. Stuart won six games 

and lost none. He is an honor senior at 

University School. v 

Still No Pact Is Reached 

With Detroit Local 199 

DETROIT—Representatives of Detroit exhibitors 

and Local 199 have held another 

meeting to work out renewal of the Detroit 

projectionists contract, which expired a year 

ago October 1, without reaching a solution 

to the impasse. A number of minor differences 

were ironed out at the meeting, but 

the basic problems, including the union expectation 

of a raise in wages, remains to be 

reconsidered at a future meeting. Terms of 

the year-old contract remain in effect by 

"gentlemen's agreement" in the meantime. 

Important Announcement to 

Theatre Owners 

ARGUS, INC. 

PAUL SCHOLZ and JIM EDWARDS 

owners 

Otter the tinest 35mm and 16mm equipment 

rcpoir service, including sound. 

We invite inspection ot our modern, newly 

equipped shop. 

206 Film BIdg. PRospcct 1-7180 

Cleveland, Ohio 

88 


. 

' 

, 

"K at 

m 

Chas. Deckman Prefers 

'Civic' Showmanship 

WILLOUOHBY, OHIO CluirU-.-, UiTknuin. 

manager of the Vine TheHtre, says there are 

two kinds of theatre promotions. One Is the 

'sock 'em hard" variety; the other Is th3 

dvlc cooperation approach. He believes In 

'BeaitHthe latter type which does the theatre the 

most good over the longest stretch of time. 

""> all 

oiler, 

""sethosa,, 

^^ C, 

"""'aniaiii^ 

JiesentCota 

lis 

wife. 

uniieu 

Arjs 

s moved to 

•> 

As chairman of the planning committee of 

Bis, 

"A Day at the County Fair" which opened 

the 39th annual county fair recently. Deck- 

"""BlBBn used the theatre as the center of op; rations, 

without any obvious commercial benefit 

to the theatre while enormously adding 

to the theatre's local prestige. 

A weU-tin, 

Highlight of "A Day at the Fair." which 

included an amateur entertainment program. 

Titi-. 

liWj injjwas a beauty contest to select the Willoughby 

fair queen. Vote slips were passed out at the 

w after fair, but they had to be deposited In the 

casb 

Vine Theatre lobby. The queen was selected 

If tash bo! w 

by popular vote on the first day of the fair 

and reigned until its close. 

ikk 

"'"*' ^^^ ^^'^^ '^*' ^^^ ^'"^ Theatre was 

iMateffic;m 

y,e place to deposit ballots and that the Vine 

House in It 

^ 

"nêatj-e manager was in charge of the day's 

1 the new oiu gyents, automatically tied the theatre in with 

mswaMiJi; 

yjg entire celebration creating a strong im- 

Maw:a pjessjon that the theatre is part of the life 

he displayed i 

jtream of the town. 

Charles Deckman is a second generation 

tbeatreman. His father Charles sr. was in- 

I's onlf lejitim; 

terested in theatres in Willoughby and Berea 

today i!2) ra and for a time took an active part in man- 

"OUalioiiia!" 

aging the Berea Theatre, Berea. Son John 

i it HaBe Bn 

Dick Millers »a had a fling in the building trade, and in 

oi the WisliE? World War II spent five years with the in- 

sports Bitei i tantry in the Pacific area. Since the end of 

lasalikelyprs World War II he has been active in theatre 

iaos on the tai management, most of this time at the Vine 

rsity School baa 

won 13 and loi 

irt won sis m 

honor 

senior 

leached 

01193 

!es ol Detroit a 

held 

Theatre, Willoughby. 

Toledo Area Colleges 

To Show Art Pictures 

TOLEDO—There will be no dearth on art 

films in the Toledo and northwestern Ohio 

area despite the fact that no exhibitor is 

showing them commercially, since both the 

University of Toledo and Bowling Green State 

,j, 

imiversity are offering special series of films. 

1 Memberships in the Toledo U. series are 

anotti 

M « 

ichespireaaivM 

ol 

niinoi 

diile 

'^fsred at $4.80 a season per series, and a 

.^j^^., ^^^ -Gold" series are scheduled, with 

12 and 7 films in each, respectively. 

At Bowling Green, 18 full length films will 

le shown under sponsorship of the Cinema 

dub. in the large chemistry lecture room on 

)i 

Jie 

T* 1^ 

campus. The Bowling Green program i.s 

eflect ll •lied "A Survey of World Cinema," and will 

smbrace early American and British films, 

larking back to Lon Chaney, Douglas Fair- 

Sanks. Greta Garbo. Janet Gaynor, Emil 

the meeting. H 

ing 

»es, 

neetil!. 

the union n 

remains to 

Tannings, and Harold Lloyd. 

Jim Ramicone in Theatre Job at 12 

AKRON—Jim Ramlconc. 36-year-oId manager 

and co-owner of the 700-car Gala 

Drlve-In on Route 224 Ju.st caAt of Akron 

airport, started in the theatre buslnesh at the 

age of 12, when his father opened the Gem 

Theatre on Brown street, back In 1928, according 

to an interview written by Art CulU- 

.son In the Akron Beacon-Journul recently. 

It seems that Phillip Ramlcone .sr. had 

great confidence in his .son Jim's ability, as 

the latter was doing all the film booking and 

taking over mast of the operation of the theatre 

by 1934 when he was still a Junior In 

high school. 

Those were the depression days, and Jim 

and his brother Phil took turns operatlnc the 

projector. Several years before Ramlcone sr. 

.sold the Gem In 1946, Jim was running the 

theatre, too. 

Jim and his three brothers—Gene. Danny 

and Phil— are co-owners of the Gala. Danny 

CINCINNATI 

Tack Finbcrg. UA manager who went to 

Jewish hospital after suffering a heart 

attack in his office, is on the road to recovery 

. . . Over 3,000 fight fans witnessed the Walcott-Marciano 

bout on the TV screen of the 

Albee. Many patrons stood throughout the 

showing and many others were turned away 

becau.se of fire hazard. Keiths in Dayton 

also was packed for the TV showing. The 

local RKO office, which is distributing pictures 

of the fight, is now having its own bout 

getting prints to the theatres in the territory. 

.•\ good attendance witnessed the invitational 

screening of 20th-Fox's "The Snow;- 

of Kilimanjaro" at the Monte Vista Theatre 

in suburban Pleasant Ridge Wednesday night 

124) . . . Walter Abel, film, radio and TV 

star, was in Cincinnati appearing on WKRC- 

TV, inaugurating a new series of programs for 

the station. During his appearances on the 

station, Abel appealed to the public for support 

of the new Variety Club charity project, 

the Hamilton County Council for Retarded 

Children. 

Bert Hukle. Huntington, W. Va.. who was 

on the Row, said he had canceled his plans 

HANDY 

ond Jim work at the drlve-ln while the other 

two operate a tavern. The brothers were 

planning to build the Oala back In 194«. but 

were held up by building reslrlcllowt. and 

had to delay their plan.i for two years. 

Jim reported that Gala patrona are not 

Interested In mu.slcals. even the good onea. 

though he cannot understand why, .since they 

go over bl? everywhere ehe. Action Is what 

the Gala audience wants, he said. Jim Is 

married and has two daughters. 4-year-old 

Denlse and 6-ycar-old Patty. 

His roughest experience a.s a theatre manager 

came last fall during a big Sunday 

night thunderstorm. 

"The power went off Just as the show was 

ready to begin and the power company .said 

our lights would be back on In half an hour. 

At 9;30 we started refunding money. It took 

us almost three hours to get rid of everybody. 

doling out the cash by flashlight," he re- 

for reopening of the Roxy in Huntington. 

Hukle still operates the Westmor there . . . 

Gene Tunick, Tunlck Releasing Co., has acquired 

the new production, "Models. Inc.." 

which is now In release. He also has booked 

the reissue combination. "Evil Eye" and "Evil 

Murderer." into the State. Dayton. 

Mike Spanagel, former vice-president and 

assistant general manager of the Mid-States 

Theatres, has Joined WCK'y as a sales account 

executive. Spanagel has been in the motion 

picture business for more than a quarter of 

a century, having worked both in the distributing 

and exhibiting fields. 

Boston Cafe Denied 'Okay' 

To Sho-w 16mm Films 

BOSTON—Tlie city licensing bureau has 

advised the owners of Alpini's restaurant that 

its food, liquor and entertainment license does 

not include the showing of motion picture 

films, so the proposed showings of 16mm 

features has been canceled. Alpini's had sent 

out announcements that it had procured a 

series of feature-length foreign and American 

16mm films for two showings nightly at the 

restaurant on Monday and Tuesday at 8 and 

10:30. 

icement to 

Pontiac' Premiere Soon 

DETROIT—A series of premiere dates for 

"Battles of Chief Pontiac" will be booked for 

Detroit and Pontiac. according to Herman 

iohen, vice-president in charge of produclon 

for Jack Broder Productions. Cohen resently 

completed production on the film. 

ffhich stars Lex Barker, Helen Westcott and 

liOn Chaney, and is now cutting and editing it 

or 

November release. 

\^ lOXOFFlCE :: October 4, 1952

: 

Cleveland Exhibitors 

Give Their 

Reasons for Asking Tax Repeal 

CLEVKLANI>—Meeting with the northern 

Ohio federal admission tax repeal committee 

at luncheon in the Hollenden hotel recently, 

Congressman George Bender iRep.) said: 

"I believe in this tax reduction and pledge 

my cooperation in an effort to secure its repeal. 

I believe it is important to you in business. 

It is essential to keep all small business 

in business and without tax reduction there 

is no incentive for small business to expand 

and go forward." 

Another aid to small business in addition 

to reduced taxes, in Bender's opinion, is to 

establish an amount or a scale of nontaxable 

profit for the small businessman. Exhibitori 

present expressed themselves as not in favor 

of a nontaxable income amount, saying that 

relief of the burden of the 20 per cent admission 

tax will keep many theatres in business. 

Congresswoman Frances P. Bolton (Rep.) 

said, "This tax should be eliminated, but it 

should be part of a whole program of tax reductions 

and reduction of expenditures." 

While favoring the reduction of the admission 

tax, Mi's. Bolton stated her support of 

such a measure would depend upon what 

amendments may be tacked on to it. She 

commented upon the number of good bills 

that are defeated because of bad amendments. 

Although she gave no definite assurance, 

she intimated that if the admission tax repeal 

bill were presented without amendments, she 

would support it. 

"I am very much interested in their (exhibitors) 

problem and hope they will be accorded 

relief." Congressman Michael Feighan 

(Dem.) wrote from Washington in a letter 

which his secretary, William Gallagher, read 

to the committee. Congressman Robert Grosser 

(Dem.), who like Mr. Feighan is in Washington, 

expressed his regrets at not being able 

to attend the luncheon in a letter to Ernest 

Schwartz but said he is sympathetic to the 

exhibitors' plea for relief. 

The exhibitors' reasons for asking for relief 

of the admission tax were set forth by Leo 

Jones, chair-man of the Northern Ohio tax 

repeal committee; M. B. Horwitz, Milton A. 

Mooney, head of Cooperative Theatres of 

Ohio serving 73 theatres; Frank Murphy, 

Loew Theatres division manager; Joe Lis- 

HERE'S YOUR CHANCE 

to get in the 

BIG MONEY 

As a screen game, 

HOLLYWOOD takes fop 

honors. As a box-office attraction, 

it is without equaL It has 

been o favorite with theatre goers for 


Be sure to give seating or car capacity, 

HOiLVWOOO AHU'itmtHI CO. 

831 South Woba>h Avonue • Chlcoeo 5, llllnolt 

sauer. William N. Skirball circuit; Henry 

Greenberger, Community circuit; Myer Fine, 

president of Associated circuit and Ernest 

Schwartz, president of the Cleveland Motion 

Picture Exhibitors Ass'n. 

Both Jones and Lissauer offered as evidence 

of the need for tax relief audit sheets showing 

that they are paying admission taxes on 

theatre losses. Each of them citing instances 

where the admission tax is paid in the face 

of net losses. "This is the only business on 

record," Schwartz pointed out, "where taxes 

are paid on losses." 

Greenberger stressed the importance of 

continued theatre operation to preserve the 

level of merchant business in the neighborhood. 

"Property values have decreased, and 

merchants have gone out of business in areas 

where theatres have closed." he pointed out, 

citing specific theatres and specific locations 

in which his circuit has been interested. 

"Repeal of the admission tax is the only 

salvation of a majority of motion picture 

theatres," Murphy told the legislative guests 

"The high cost of essential living has reduojd 

the available family amusement money. We 

theatremen, faced with higher operating costs, 

cannot increase admission because of this 

fact. So, for our preservation it is necessary 

to relieve us of this tax burden, by its nature 

a discriminatory tax. The government will 

profit by helping to keep thousands of 

theatres in business. The admission tax loss 

will be compensated by continued theatre employment 

and by maintaining in prosperous 

business the merchants who depend upon 

theatres to bring out the people." 

To substantiate the importance of an open 

theatre to a merchant. Fine gave an example 

of a landlord who offered free rent to a depressed 

theatre in order to keep his merchant 

tenants solvent. 

"You make a very strong case," Mrs. Bolton 

said at the conclusion of the meeting. 

Leo Jones, committee chairman, made it 

clear that the theatre owners do not propose 

to pass on to the public the proposed tax relief. 

He stated frankly to the legislators that 

the exhibitors need that saving in order to 

stay in business. 

Ford Film Chief Shifted 

DETROIT—The Ford Motor Co. has promoted 

Leo C. Beebe. director of the motion 

picture department to manager of the new 

department of educational relations, one of 

three units set up directly under Charles F. 

Moore jr.. director of public relations. The 

motion picture department becomes part of 

the mew visual media department, which will 

be headed by E. S. Purrington. former photographic 

department manager. The entire visual 

media department will be one of four, including 

community relations, research and 

school and college projects, to be directly 

under Beebe in his new position. 

OUTSTANDING 

___s\oHca 

CRAFTSMANSHIP AND ENCINeCRINC 

Ohio Censors Sued 

On German Film 'M' 

COLUMBUS—Superior Films, distributor of 

the remade version of the old German film, 

"M." has sued the Ohio division of film 

censorship in the Ohio Supreme court in 

another effort to knock out Ohio's censorship 

laws. 

Dr. Clyde Hissong. chief film censor, was 

ordered by Attorney General William O'Neill 

to review the film for a second time, following 

mandamus action by Superior Films, which 

a 

asked that the board be required to review 

the film, since it had been cut to conform with 

censorship in other states. O'Neill ruled that 

the censor board's refusal to review the film 

a second time was "indefensible." 

After the second viewing, the Ohio board 

again rejected the film. "M" was originally 

rejected by the Ohio board Apr. 23, 1951 because 

it was "permeated with crime." The 

producers said the cut version has been passed 

by every censor board in the country, except 

the Atlanta board, where it was not submitted. 

The law firm of Wright, Harlor, Purpus, 

Morris & Arnold is representing Superior 

Films. The attorneys, asking a review of the 

latest rejection order, based their case on two 

points 

1. The film censorship statute is unconstitutional 

in the state and the United States 

since it is an abridgment of free speech and 

free 

press. 

2. If the statute is valid, then the censorship 

board has acted arbitrarily and abused Its; 

discretion in rejecting the film. 

Herb Ochs Again Operates 

Grand Rapids Drive-In 

CLEVELAND—Herbert Ochs, drive-in circuit 

owner, for the second time since 1948 is 

sole owner of the Division Street Drive-In 

in Grand Rapids, Mich. Ochs built the 

ozoner in 1948. Two years later he sold it to 

J. S. Jossey and Kroger Babb. Last week he 

bought out Jossey and Babb and again took 

over ownership of the theatre, which is leased 

to Jack Loeks. Locks also operates the Beltline 

Drive-In and Midtown indoor theatres 

in Grand Rapids and both an indoor and out' 

door theatre in Holland, Mich. 

Managers Sales Drive 

Honors 23-Year Career 

CLEVELAND—F>robably in none of Its exchanges 

has the 20th-Fox managers testimonial 

sales drive, starting September 28 anc 

ending December 27. as much importance at 

here in Cleveland, where for the last 23 years 

I. J. Schmertz has headed the branch. 

Schmertz. whose entire business career ha; 

been in association with 20th-Fox Corp. an( 

its immediate predecessors, came to Clevelanc 

as branch manager in 1929. 

FILMACK TRAILER 

y^^H^TÎ^^^^*»^/JTT:MVi^^ 

H£S BO SWELL IDEAS 


COMPANY 

Alwayi U>« riUWACK tt AM Tov( lran*r Rvqulramantl 

i 

Of 

a oil 

Cllljll 

90 BOXOFnCE October 4. IX 

siofnc

It Mini 

: 

TENT 3, VARIETY CLUB OF CINCINNATI 

Netherland Plaza Hotel 

Cincinnati, Ohio 

" 0^. 

« 

OFFICERS: 

Chief Barker 

First Assistant 

Chief Barker 

Vance Schwartz 

Jack Finberg 

Comfort is the keynote of the tent's handsomely appointed lounge 

Second Assistant 

Chief Barker 

Dough Guy 

Property Master 

Herman H. Hunt 

William Onie 

Sau! M. Greenberg 

Canvasmen : Rex Carr, Phil Fox, Harry 

Hartman, Bob McNabb, Joe Rosen, 

Rube Shor. 

International Canvasman 

Allan S. Moritz 

HISTORY: 

twentieth year in this now world famous 

organization of showmen and affiliates 

in whose hearts the main objective has 

always been. CHARITY. 

Although one of the oldest tents in 

Variety International, Tent 3 has had 

only one home since its inception, and 

that has been in the Netherland Plaza 

Hotel. S])acious though the quarters 

may now be, they were not this way at 

the start, but small as they were twenty 

years ago, they grew with the organization 

and its aims. 

.\s the aims grew, charity grew along 

with them, and even though at no lime 

were the charities very pretentious, they 

were nevertheless consistent, and one of 

its most consistent ones has been the 

Foundling Home. 

And today with our work curtailed 

because of unavoidable circumstances, 

the Foundling Home is still the main 

charity. This one charity the Cincinnati 

tent pledges to continue and add as 

many more as it will have the ability 

and income to sustain. 

Almost 18 years ago, Tent 3 joined 

the rapidly growing number of units in 

the Variety Club organization. 

View of the Cocktail Lounge of Tent No. 3 

William Gehring, who has since gone 

higher in the industry ranks, was the 

first Chief Barker, while Joseph Kolling 

was named Property Master. 

J 

none ol * ^ 

ilea 

Among the charter members were, in 

addition to those two industryites, Allan 

S. Moritz, E. H. Mayer, Isaac Libson, 

Manny Shure, Noah Schechter, Stanley 

Jacques, \^'illiam Onie, Maurice White, 

and N. Trowbridge. 

Of tlie original group, Onie is today 

an officer of the club, being the Dough 

Guy for 1952. 

CHARITY 

RECORD: 

fe 

-'-^'"' (,*"* 

Cincinnati, better known as The 

Queen City of the West, and as the 

poets have so aptly phrased it, "In Her 

Garlands Dressed, On the Banks of the 

Beautiful River," and known in Variety 

parlance as Tent No. 3, is entering its 

OXOFTICE October 4, 1952 

This Space Contributed by BOXOFFICE 

91

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N. Y. Group Purchases 

Waterbury Strand 

WATEHIiUliY The Stnmd Theatre here, 

for the piust yeiir. hii.s been xolcl by 

Loew's Poli-New EngUincI Theatres to Murray 

Schoen As-soclates, Inc.. of 280 Madison 

Ave., New York, for approximately $143,000 

Plans for the 1.409-.seater. the third larKe.st In 

this city, were not Immediately announced 

by the New York organization. 

O'Neill, who leivsed it to William Pox of the 

The Strand was built In 1913 by John J. 

O'Neill, who leased It to William Fox of the 

Pox Enterprise Co. The first season was 

not successful, and Marcus Loew added 

It to his string of theatres in 1914. 

During the past 39 years, operators of the 

E^l Main street theatre In addition to Loew's 

and Fox, have included the Keith and Warner 

circuits. At various times, vaudeville was 

paired with films, and there have been stock, 

minstrel and opera performances. 

Loew's closed the house a year ago, and 

Paul Klingler. the manager, was assigned 

elsewhere in the circuit. He is currently assistant 

manager at Loew's Poll here. 

Documents of sale were signed by Joseph 

R. Vogel. vice-president of Poli-New England 

Theatres, and Abraham Weintraub, vice-president 

of Murray Schoen Associates. Schoen 

Associates gave Poli-New England a mortgage 

deed for $90,000. 

Perley Lavalle Observes 

30 Years in Theatres 

CLERMONT. N. H.—Perley Lavalle is 

cele- 

jr 

with a {I 

brating his 30th year in the motion picture 

busine.ss in Claremont. where he recently was 

"Siidden Ftd made manager of the Magnet Theatre by the 

owners Bob Zerinsky and Jim O'Neill. A 

to licensed projectionist, he had operated the 

" of the 1 

ml 

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t IMGMli 

Slai» 

nil 

slowed the "'-t 

e under way 

a 

drive-in 

in 

' 

sovernment 

booth for many years until this spring when 

he was upped to manager, replacing Francis 

"Cal" Cahalan when the latter resigned to 

the Lockwood & Gordon circuit as man- 

Join 

ager of the Concord (N. H.) Drive-In. 

John R. Patno Promoted 

jTo Norwalk Manager 

HARTFORD — Harry Browning, district 

(J 

manager. New England Theatres, has promoted 

John R. Ratno, as.'-lstant manager of 

the Allyn here, to manager of the Empress 

ftt Norwalk, succeeding John Hassett. who 

tie 

resigned. 

wicenergpU! 

A replacement for Patno here was not announced. 

At one time. Patno was manager of 

si north 

railW 

the circuit's now-closed Norwalk, Norwalk, 

ntBjton-West' 

Conn. 

:., ,« A.'hland, 5 

, 

,,j 

10 

station 

at M 

Eonipineiit 

have 

the 

liTitqiiaiia 

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Va. 

Drive Prize to New Haven 

NEW HAVEN—The United Artists exchange 

l! here, managed by Sidney Cooper, has won 

first prize in {he second lap of the company's 

W Bill Helneman drive. The cash award ac- 

I companying the honor will be divided among 

Cooper. Henry Brunlng. the office manager. 

Eind Mrs. Virginia Smith, cashier. The local 

exchange also 

jj 

copped third place in the first 

portion of the four-lap drive, dedicated to 

William Helneman. vice-president in charge 

»««*,,,i| 

Of distribution for United Artists. 

New England Exhibitors 

Present Repeal Pleas 

'Plymouih' Premiere 

Thanksgiving Week 

BOSTON MGM's "Plymouih Adventure" 

win open Thanksgiving day. November 27, at 

Loew's State and Orpheum here following 

a special invitational .screening of the film In 

Plymouth, Mass.. at Interstate's Old Colony 

'Hieatre November 20. one week before 

Thank.sglvlng. Invitations will be sent to the 

drama desks of the press of New England 

and to members of various historical .societies 

in Plymouth. 

A New England premiere will be held at the 

Old Colony November 25. two days before the 

Boston opening. Floyd Fitzsimmons. MGM 

publicist, and ChrLs Jo.vce. Interstate district 

manager, are handling the arrangements for 

the Plymouth dates. 

Connecticut Screenings 

Of Tatima' Being Held 

NEW HAVEN—"The Miracle of Our Lady 

of Fatima" is being shown to Catholic priests 

and nuns of Connecticut preliminary to its 

state release. Bi-shop Henry J. O'Brien of 

the Hartford diocese and members of his 

staff saw the film in an auditorium of the 

Aetna Fire Insurance Co. building in Hartford. 

Priests and nuns, including principals 

and teachers in parochial schools, witnessed 

the film at the Warner Theati-es screening 

room in the Roger Sherman building here, 

and at other points In the state. 

There have been 16 such private screenings 

in Connecticut to date, with more to come, 

according to Max Birnbaum. manager of the 

Warner exchange here. Those who have 

seen the drama have been deeply moved and 

said they would highly recommend it. Birnbaum 

reported. 

BOSTON—Exhibitor chairmen In aU the 

congrcvslonal districts of the five New England 

states have tnrcn given the go-ahead .signal In 

lining up candldate.s and Incumbent representatives 

and .senators In Congress In behalf 

of repeal of the 20 per cent admissions 

tax. 

Following a meeting here called by Martin 

Mullln, New England chairman for the 

COMPO-spoasored campaign, with hLs cochairmen, 

Sam Pinaiiskl and Nathan Yamlns, 

and the chairmen for the five New England 

states and the 14 congre.ssional district chairmen 

for Ma.ssachu.setts, letters were sent out 

to all congre.ssional district heads requesting 

them to arrange exhibitor meetings or interviews 

with their respective candidates and 

representatives in Congress. 

Notification was also made that the next 

regional meeting in the repeal campaign will 

be held here October 7, at which time a complete 

report on the results of meetings with 

congressmen will be compiled. 

Chairman Mullln has forwarded letters to 

all exhibitors in New England urging them to 

contact and cooperate with their respective 

district chairmen. 

Ray Feeley. executive secretary of Independent 

Exhibitors of New England, and 

Frank Lydon. executive director of Allied 

Theatres of New England, have been forwarding 

to exhibitors all pertinent data which 

might help the theatre owners in lining up 

congressmen and candidates In the repeal 

drive. 

U.S. Sends More Films 

Of the 421 feature films received in New- 

Zealand during the year ending March 31, 

1952. a total of 320 were U.S. films, 72 British, 

7 French. 6 Russian. 5 from India. 3 Italian. 

2 Yugoslavian, with one each from Germany. 

China, Switzerland, Denmark. Israel and 

Sweden. 

PROCL.AIMS NEW SE.VSON—Large floats, such as this, have been cruising 

around downtown Springfield, attracting much favorable attention as they plugged 

the new show season at the Loew's Poll. Coming attractions gottine the big treatment, 

besides "Ivanhoe," have been "Because You're Mine." "Monkey Business" and 

others. .Although their best friends wouldn't recognize them, the "knights" on the 

"Ivanhoe" float arc Donald .Antaya and Robert Govoni. 

OctsMf' 


NE 

a3

. . Harold 

. . . Daytz 

BOSTON 

. 

paul Comi, son of Eddie Comi of Massachusetts 

Theatre Equipment Co., has been 

discharged from the army and will leave 

shortly for the Los Angeles where he will enter 

the university there to take a course in theatre 

arts. A corporal in the infantry, Paul had 

been in the army three years, two of which 

were spent in Korea where he was wounded 

three times Rubin, owner of the 

Globe Premium Co., has been appointed 

factory representative of Watt Pottery Co. of 

Ohio, manufacturer of hand-painted ovenware. 

Ricliard Oberman, assistant shipper at 

National Screen will report for army duty at 

Camp Devens October 6. He is the son of 

Nate Oberman, Metro head booker . . . Joseph 

Abramo, also of National Screen, will enter 

the army November 7 . . . Cliff Parker, 

Northern sales manager for Alexander Film 

Co., Colorado Springs, spent a few days in 

this area with District Manager Irving Saver 

Theatre Enterprises reports the addition 

of the Arcade Theatre, Springfield, 

owned by Nathan Goldstein, to its list of 

buying and booking clients. 

Phyllis Rosenberg-er, switchboard operator 

at the Warner exchange, resigned to join 

Avery-Saul Co. of Cambridge. Margaret 

Keating is the new secretary to office 

DRIVE-IN OWNERS! 

Special Discount on 

"MOW-A/IASTER" 

POWER LAWN 

li/IOWERS 

Cuts Lawns, High Grass and High Weeds, Brush or Briars 

Cuts over rocks and uneven ground 

Cuts slopes and embankments 

Now in operafion in many drive-ins in this territory 

CALL FOR DEMONSTRATION 

Roy E. Heffner Company 

14 Piedmont Street Tel. Liberty 2-9305 Boston, Mass. 

manager Leo Griffin . . . RKO is planning the 

same TV saturation campaign for "The Lusty 

Men," starring Robert Mitchum, Susan Hayward 

and Arthur Kennedy, as it used for the 

Joan Crawford starrer, "Sudden Fear," which 

played to four full weeks at the RKO 

Memorial here. It was the success of the 

latter film that prompted RKO officials to 

put on the same type of campaign. 

Nick Lavidor, manager of E. M. Loew's 

Center Theatre here, and his wife became 

parents of their third daughter, Elise . 

gratulations also to Gordon Bradley, 

. . Con- 

MGM 

booker, on the birth of their third child and 

first daughter, who was named Linda . . . 

Harry I. "Zippie" Goldman, retired industryite 

who was a partner with Joseph Levine in 

Embassy Pictures Corp., is in Beth Israel 

hospital following a heart attack. 

Two managers from the Rifkin circuit, 

Charles Hurley of the Phillips Theatre, 

Springfield, and Albert Desautels of the 

Majestic, Holyoke, spent a holiday in Boston 

with luncheon at the Towne House and then 

took in the Yankee-Red Sox game at Fenway 

park as guests of George Roberts, general 

manager of the circuit. Jim Altree, manager 

of the Jefferson, Springfield, was unable to 

attend as he was in the Springfield hospital 

preparing for an operation, while Paul Kessler, 

manager of the Suffolk, Holyoke was too 

busy on the Jimmy fund drive to come to 

Boston. 

NEW HAMPSHIRE 

TVArs. Catherine Bruno, Manchester theatre 

owner, was local chairman of a paper 

drive in the Queen city. The drive brought in 

a total of $969.46 for the benefit of the Jimmy 

cancer fund sponsored by the Variety Club 

of New England and the Boston Braves 

baseball team ... A father-and-son combination 

attended the recent State Federation 

of Labor convention in Keene. John 

Callahan of Manchester became a charter 

member of lATSE Local 195 in 1924 and has 

been its president for more than 20 years. 

His son Bradley of Concord is a member of 

Local 685 of the same union and is vicepresident 

of the State Federation of Labor, 

Newmarket will have a theatre once more, 

with a Maine man as the operator. The 

town's only film house was closed several 

months ago ... In an editorial entitled, 

"Splendid Move," the Manchester Union- 

Leader has praised the action of the Hollywood 

Film Council for calling on the House 

Committee on Un-American Activities to 

"at once ban the importation and showing in 

this country of films made abroad by persons 

identified as holding membership in, 

or loyalty to, the Communist party." The 

editorial concluded: "The west coast labor 

leaders have a strong point here, and it is 

hoped that Congress will heed them." 

Exhibitor Is Lawyer, Too 

SALEM, MASS.— At the September session 

of the supreme court of New Hampshire, 

James Sayer, drive-in owner, was admitted to 

the bar. He is a graduate of Boston university 

law school. Sayer will practice law in association 

with Charles Barnard of Manchester, 

maintaining an office here. Sayer operates 

the Ole Rock Drive-In here and the Stai-way 

Drive-In, Somcrsworth, N. H. 

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94 


' 

I 

. . . Mrs. 

. . Robert 

. . Charles 

. . Jim 

(Rcalart), 2nd wk 70 

Qromount—Coribbcan (Para); The Jungle (LP) 60 

'oh—The Merry Widow (MGM); You for Me 

(MGM) 115 

loger Sherman—The Crimson Pirate (WB); 

Gold Fever 'Mono) 110 

FALL RIVER 

e 

: 

Empire because of stage facilities. Tickets 

lid far in advance at $3 and $3.60, all seats 

etame a cliariâll River stage, opera enthusiasts having had 

go either to Providence, or Boston to view 

heed tW" 

laily programs. Theatres new open at 1 p.m. 

nstead of at 12:45, with the programs be- 

Jlnning at 1:15 at the Durfee and Empire 

ind at 1 :30 at the Capitol. The bills now run 

Changes on the Academy staff include the 

isignation of Mrs. Helen Bedarz, who was 

eplaced in the boxoffice by Claire Romo. 

lobert Higgins is a new usher. 

HARTFORD 

Phe 1,167-Keat New Parsoas Theatre, downtown 

legitimate playhoase, ha-s shelved 

temporarily the Idea of rilUnR in wcck-s between 

stage engagements with "dl.stlnguLshcd 

film" offerings. Manager Phil Langner sums 

up the situation: "We want to get a.s many 

plays on stage as po.ssible before the cold 

weather brings In snow" . . . Estclle Horwltz, 

wife of the Loew's home office publicist, was 

a local visitor. Prior to moving to New York. 

Sam Horwltz was a.ssistant to Maiukgcr Lou 

Cohen at Loew's Poll. 

Allen M. WIdem, Hartford Times motion 

picture editor, in New York for a few day.s. 

took in a number of home office screenings, 

including "Because You're Mine" and "The 

Russ Grant of Loew's 

Iron Mlslre.ss" . . . 

home office publicity-advertising department, 

pa.ssed through Hartford en route to 

visit a brother in RockviUe, Conn. 

Downtown theatres went to town on promotion 

for initial showings of major newsreel 

coverage of the official dedication and 

openiiig of new $2,000,000 Murphy Terminal 

building at Bradley field, Wind.sor Locks. Ray 

McNamara, manager of the Allyn, broke into 

print with a four-column head for his Paramount 

newsreel. 

Harry Goldberg, national director of advertising 

and publicity for Warner Theatres, 

was in the territory in advance of a number 

of film openings ... A new theatre time 

schedule policy is in effect on the Hartford 

Theatre circuit. Patrons desiring information 

about starting times of features at the Art, 

Colonial, Central, Lenox and Lyric may now 

caU the circuit offices at Hartford 2-7169 

from 9 a. m. to 1:30 p. m. Mondays through 

Fridays. 

James M. Totman, a.ssistant zone manager, 

Warner circuit, took his 12-year-old son Dave 

to Bradley field, Windsor Locks, for a look 

at the newly opened Murphy Terminal building 

. M. Barel, Columbia exploitation 

man, conferred with George E. Landers, 

E. M. Loew Theatres, on "Assignment-Peiris" 

George E. Landers is back from 

a vacation trek through Cape Cod, Mass., 

Maine and New York. 

. 

Al Schuman and Joe Dolgin, Hartford 

Theatre circuit, were New York business visitors 

Bob Howell, Warner Port, Newburyport, 

. . . Mass., was in Hartford Mc- 

Carthy, Warner Strand, tied up with Soundscriber 

for an effective "Sudden Fear!" lobby 

Ray Zimmerman, Broad Brook, 

display . . . 

Broad Brook, went in for extra advertising 

space on "Quo Vadis." 

Harry Browning, district manager, New- 

England Theatres, huddled with Ray Mc- 

Namara, Allyn Bowden, partner 

in the 

. 

New Parsons Theatre, entered a 

New York hospital with pneumonia . . . Tony 

Ma.v«lla, Palace, Merlden, hosted Merlden 

. . . 

Record and Journal carrier boys to a .-icreen- 

Ing of "Son of Paleface" M. J. Daly, 

Blue HllLs Drive-In, Bloomfleld, checked In 

for a weekend trip to Wenlworth-by-the- 

Sea, N. U 

Phil Knxel. 20th-Fox, worked with Ray 

McNiimara, Allyn, on "My Wlfe'.s Best Friend" 

promotion Sperle Perakos, general manager, 

Perakos Theatres, goes to Detroit October 

11 to wed Nlkkl Pappos. 

Avon al New Haven 

Will Be Warehouse 

NEW HAVE.N—The 440-.seat Avon Theatre 

here has been sold for ase as a warehouse 

and garage. Michael Tomasino, owner, 

sold the property to Anthony Augllera, president 

of Anthony Augllera, Inc., theatrical 

and baggage transfer firm. The Avon ha.s 

not been used since the early part of last 

year. 

The company will convert the film house 

into a storage warehou.se and a garage for 

its 

trucks. 

Augllera opened a theatrical transfer buslne.ss 

with a horse and wagon 39 years ago. 

The enterprise, which now has a fleet of 

trucks, moves sets, costumes and equipment 

for shows at the Shubert Theatre, the city's 

legitimate house, and at the New Haven 

Apena. Augllera, who is assisted in his business 

by his two sons, Salvatore and Anthony 

jr., also operates four auto parking lots, most 

of them in the theatre district. 

The Avon, formerly known as the Victory, 

was run by Tomasino for many years. He is 

operator of the White Way Theatre at the 

present time. 

As o screen game, 

HOLLYWOOD takes fop 

honors. As a box-office ottraction, 

if is without equal. It has 

been a favorite with theatre goers for 


Be sure to give seating or car capacity. 

HOLLYWOOD AMUSEMENT CO. 

•31 Sotfth Wabofh Avenue • Ctticogo 5, Illinois 

yer,Too 

SepieBto.«s«l 

New 

Haops' 

t was ad' 

Boston ""'"^l 

[ 

ticeWi'^^'^" 

rdof! 

MASSACHUSETTS THEATRE EQUIP. CO. 

20 Piedmont St. Boston, Mass. 

Telephone: liberty 2-9814 

PRODUCE A BETTER IIGHT 

IN ANY SIZE THEATRE OR 

DRIVE-IN . . . MORE ECONOMICAUYI 

CARBONS, INC. • BOONTON, N. J. 

1^ lOXOFFICE October 4, 1952 95

;(, 

NEW HAVEN 

Cperie Perakos of the Perakos Theatres was 

honored at a bachelor dinner given in the 

Summit House at Branford (24). Scores of 

theatremen from thi-oughout the state were 

among the 140 guests. New Haven's "Filmrow" 

had a large delegation, including exchange 

managers, and managers of all Perakos 

theatres were also on hand. Perakos will 

wed Nicki Pappas of Detroit October 11. 

. . . 

W. Gillespie Milwain, manager for National 

Theatre here, and wife were visiting his home 

town of Baldwell, Ky., on a three-week vacation. 

Dave Warner, salesman, is acting as 

Thelma 

manager during his absence 

Chasin, bookkeeper at 20th-Fox, is engaged 

to Gilbert Strickler, member of a family 

operating a large women's wear store here 

... Sal Poplizio, head booker at 20th-Fox. 

and wife were New York City visitors. 

John Sirica, operator of the Lido and Win 

theatres in Waterbury, who suffered a heart 

attack on Filmrow August 18, is home and 

IMAGE & SOUND SERVICE CORP. 

"The Best Value In Sound Service" 

Hancock 6-7984 445 Statler Building 

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Boston, Massachusetts 

FREE 

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USED THEATRE SEATS 

Excellent choice of Heywood and Americon 

seats, A-1 condition, $3.50 each. Call or write 

ALBANY THEATRE SUPPLY CO. 

443 N. Peorl Street Albany 4, New York 

reported doing nicely. He was a patient at St. 

Raphael's hospital here after the attack . . . 

Kathleen Fitzgerald of the United Artists office 

staff resigned to enter the employ of 

Bob Spodick and Len Sampson, operators of 

four Connecticut theatres, with offices here. 

Sampson and Spodick, who run the Crown 

and Lincoln, New Haven; the Art Cinema, 

Bridgeport, and the Fine Arts, Westport, have 

moved their main office from the Crown to 

the Lincoln. 

Jules Livingston, manager at Republic, has 

scheduled several prerelease engagements for 

"The Quiet Man." These are in the Paramount, 

New Haven, October 1; Ridgeway, 

Stamford (8), and Allyn, Hartford (10). The 

picture will play at least two weeks in each 

of these dates, according to Livingston . . . 

Sam Wasserman, New Haven theatrical producer, 

had "Mr. Roberts" on the stage of 

Loew's Elm Street, Worcester, and is planning 

other legitimate productions for this 

house, on a two-day-a-week basis, during the 

. . Floyd Fitzsiirmions, MGM 

cui-rent season . 

publicist out of Boston, conferred with Phil 

Gravitz, manager of the local exchange; Harry 

Shaw, division manager for Loew's Poll Theatres, 

and Lou Brown, director of advertising 

and publicity for this chain. 

Salvatore Ferriola has been promoted to 

head shipper at MGM, succeeding Mike Langello, 

who resigned to enter a television 

Films of the dedication of the 

school . . . 

new $2,000,000 terminal building at Bradley 

Field, Windsor L.ocks, were included in MGM 

newsreels shown at six Loew's theatres in the 

state. 

George Jessel Starts Tour 

For United Jewish Appeal 

NEW YORK—George Jessel started a series 

of "one-night" stands for the United Jewish 

Appeal September 25, a tour that will take 

him to 25 cities up and down the country. 

Prior to his recent trip to Israel, Jessel 

toured Europe, visiting homes, schools and 

other institutions supported by contributions 

to UJA. 

Jessel opened in Boston and will go to 

Washington, D. C, New Haven, Tulsa, Shreveport, 

Rochester, Toledo, Birmingham, Youngstown, 

Providence, Fall River and Gary, Ind., 

among other cities. 

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THEATRE 

STREET ADDRESS 

TOWN 

NAME 

STATE 

POSITION 

Roland Moon Scores 

For Jimmy Campaign 

BOSTON—Leading merchants of Baintree 

and Quincy submitted donations to thi 

Jimmy fund as bids for the privilege o; 

sponsoring a day's entertainment in Boston 

for 12 Boy Scouts of that area who had collected 

the greatest amount of money for 

Children's Cancer Research hospital benefit 

drive. 

The Clark & Tabor Chevrolet Co. was the 

winner. The stunt was conceived and carried 

out by Roland Moon, manager of the 

Quintree Drive-In, who has performed am 

outstanding job in the 1952 Jimmy fund drive.: 

m 

m 

ri*"' 

The 12 youngsters were brought to Bostoni ^°^ 

cilreci 

in the theatre's red fire truck. First they 

m, « 

were taken on a tour of the new Jimmy 

building, then they met Jim Britt, radio and 

antti 

TV baseball announcer; Martin Mullin, president 

of the Cliildren's hospital; Walter 

Brown, chief barker, and Bill Koster, executive 

director of the Variety Club of New 

England; Louis Perini, president of the Boston 

Braves, Fire Chief Kelleher of Boston 

idia 

and George Roberts and Julian Rifkin of an' 

the Rifkin circuit, operators of the Quintree 

sa 

Drive-In. 

m 

Later, the boys were guests of Universal at 

lillOI 

a private screening of "Bonzo Goes to College," 

and after luncheon at the Towne 

ml 

House, they sat in a box at Braves field to 

see the Braves-Dodgers baseball game asi 

guests of the management. Late that afternoon 

they were deposited at their homes, 12 

tired but happy lads 

Look magazine sent over a photographer toAtttd 

record the events for a November issue. 

fen 

To Cut Steel Allotments 

For 1953 First Quarter 

WASHINGTON—Civilian users of steel had 

their allotments for the first quarter of 1953 

cut 25 per cent below the 4th quarten. 1952 

ficN 

VI 

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',stati 

;,liall: 

';«,[ 

; 

(orn 

isaser 

sc 

rate, under the terms of National Production 

Authority action on Friday (19). The cuts 

were caused by lingering effects of the steel *« 

strike. 

Manufacturers of motion picture and photo 

graphic equipment share in the slash. 

Makers of these products have been alloted 

rikt 

4.315 tons of steel for the first 1953 quarter 

lav, 

compared to 5.181 tons during the 4th quartei 

of this year and 6,207 tons during the 3rc 

quarter. 

NPA also announced slight cuts in theâj 

amounts of copper and aluminum which couli 

be used by film manufacturers. There weP 

to be allotted 1,276,000 pounds of copper ano 

3,101.000 pounds of aluminum in the first 

1953 quarter compared to 1.463.000 pounds o! 

copper and 3.214.000 pounds of aluminum Ir 

the final 1952 quarter: 



1$ HAuowrEi* 

FILMACK TRAILER 

j= mow! 

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. . SeUficttvn Idea. 

At-or» Ui» HIMACK lot API Your TrolUr •q«lr»m«nl» 

COMPANY 

Mlioo 1117 .. W..«» .Jl. Nr« TO.. .1. MIM1H ... 

lEted 

Istlio: 

:the 

Mi 

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96 

BOXOFFICE October 4, 195*

-J md 

i 

an 

««s 'Davis Drive Winners 

ipllPresenled Awards 

^"'B, I TORONTO—Ron Leonard or the Humber 

1 

lonaiit 

* lo 

* Wormed 

) ol Si 

Ment of the 

*er of M 

JHhiaRifbi; 

s of the QiiicLi 

its of UnivB;ii 

)M Gt«j to ft 

» 81 the Tor 

St Braves fsx 

jaseball game 

. late that af; 

at their homes, 

Jtraents 

icuter 

iisnofsteel 

St quarter o( 

4th qiiartei 

ational ProdiicL 

ly ilJL Ihe 

;ffects of the 

pittureaDdpht: 

D the slash, 

i 

toe beeo alls 

tii-t 1J53 

Vic Nowc of the Hyland here shared the 

the 

lellght with Al Jenkins, manaKer of the 

mnent in 

rogue, Vancouver, at the luncheon Riven In 

lie Royal York hotel by Odeon Theatres for 

isentatlon of chief prizes In the John Davis 

"W bt^lliownianshlp drive of 13 weeks. 

L. W. Brocklngton, Odeon president, made 

'olet Co, ,^ ,j jjg formal presentations while General 

ianager Dave Griesdorf delivered a rousing 

iddress. 

Leonard, formerly of the Toronto Dan- 

^ lorth. and Elliott Brown of Victoria tied for 

»*toB(iS( and place behind Jenkins and received 

'* First • 100) 

Copilot- Sudden Ftot RKO), 2nd d. t. wh.; 

Muilc In the MoonilfM 100 

Eglinton Let Mitcroblct Ôrh Fox), 2nd wk . 105 

Hylond- The Promoter .*" ii. 4lh wk 90 

Impcriol The Quiet Mon -o), 2nd wk 100 

Loewi— The Merrr Wido» -MGM). 3rd wk 100 

Norlowrv Where'l CharlcT? WB). 2rvJ d t wk 110 

Odeon— O Honry't Full HouM '20th-Fo>), 2rv3 wk 100 

Shoo'i— Attoir in Trinidad (Col). 2nd wk .100 

Univcriit, Come iToi. 2n

. . Jack 

. . Pilmrow 

. . Attendance 

. . Gerry 

. . Jean 

. . Norma 

VANCOUVER 

. 

Theatre Equipment Supply is installing two 

Ballantyne projectors, new sound and seats 

in the new Community Theatre at Parksville 

on Vancouvsr island. James Fairleigh is the 

new manager there figures 

for motion picture theatres throughout 

western Canada will be higher for the summer 

months of 1952 than for 1951. The fact that 

many more Canadians are enjoying the 40- 

hour week than a year ago, allowing more 

time for amusement, exhibitors claim is the 

cause. 

Mickey Isman, Montreal manager for Empire-Universal, 

was here to see his mother 

who is seriously ill . . . Joe Myers, former 

manager for MGM at Calgary and UA at 

Winnipeg, was here looking up his many 

friends in the show business . Sutherland, 

Odeon district manager, went to Toronto 

for home office conferences. Sunday movies 

are showing in Camrose and Red Deer, Alta., 

. . Marvin 

outdoors under the sponsorship of local 

organizations, mostly on 16mm . 

Thoreau, maintenance manager for Odeon 

was on a vacation in the U.S. 

. 

Gordon Thomas of the Cinema was on a 

holiday in Reno . Donnelly, Dominion 

projectionist, was on a hunting trip in the 

Odeon Theatres has started its 

interior . . . 

Saturday Movie clubs in six local houses for 

the winter season visitors were 

Myron McLeod of the Patriciar in Powell 

PROOF Of superiority 

When theatres the world over continue to 

make Royal Soundmaster Amplifiers their No. 

I choice for quality reproduction, trouble-free 

service, dependability and durability, there is 

no better proof of superiority. You. too, will 

find an amazing difierence in your sound 

when you use Royal Soundmaster Amplifiers. 

AMPLIFIERS 

J. M. Rice & Company, Ltd. 

202 Canada Building 

Winnipeg, Manitoba, Canada 

B.\cluslvc Distributors In 

Manitoba, Soskatchewan, Alberta 

Complete Theatre Equipment & Supplies 

River, and Bill Smith of the Community. 

Woodfibre . Hosford, secretary at 

Foto-Nite, was on a U.S. vacation. Miss R. 

Cripps was added to the Foto-Nite staff. 

. . Joseph Archer, 

A number of drive-ins around British 

Columbia will close for the season soon. The 

decision hinges on the weather with coast 

fogs about due. The outdoor theatres report 

Ivan Ackery 

a record year's business . . . 

started his Saturday kiddy cartoon shows at 

the downtown Orpheum . 

manager for Foto-Nite, was back from a 

holiday in the Okanagan fruit belt . . Perry 

. 

Wright, E-U manager called on the outdoor 

theatres in the interior. 

The Green Acres Drive-In at Lethbridge in 

southern Alberta was sold by Green Acres 

Drive-In Theatres of Calgary to Majestic 

Theatres of Lethbridge. The latter is owned 

jointly by Lethbridge Theatres and Famous 

Players Canadian Corp. who also operate 

three indoor theatras in Lethbridge. 

Bex Cohner opened his new 300-car Rex 

Drive-In at Cranbrook in the Crows Nest Pass 

district of British Columbia. Sharp's Theatre 

Supply Company of Calgary installed 

two Motiograph Model AA-projectors. The 

screen is 1.430 square feet and distance the 

picture is thrown is 200 feet. The Rex is 

said to be the most up-to-date outdoor theatre 

in western Canada, and is opposition to 

the indoor Armond, a 600-seater recently 

opened. 

Western Drive-In Theatres plans to build 

a new outdoor theatre on Calgary's outskirts 

and two new ones at Edmonton. The 

company now owns and operates four driveins 

at Calgary, Edmonton and Lethbridge. 

FYank Kershaw, former FPC district 

manager in Vancouver, is general manager of 

Western Drive-In with Calgary as his headquarters. 

Maritime Exhibitors 

Will Meet in St. John 

ST. JOHN—The Maritime Motion Picture 

Exhibitors Ass'n, which has held its annual 

convention in Amherst the last several years, 

will switch to St. John this year. 

A subject spotlighted for major discussion 

is the recent cancellation by the Nova 

Scotia government of the commission allowed 

exhibitors for collecting the provincial 

amusement levy. 

The maritimes branch of the Canadian 

Picture Pioneers will precede the MPEA sessions, 

scheduled for October 8, 9. 

Fight Film Big in Toronto 

TORONTO—The film of the Marciano- 

Walcott heavyweight championship bout in 

Philadelphia proved highly popular in 

Toronto, where it was shown exclusively at 

Famous Players' theatres. Prints were 

rushed to the Tivoli and Victoria downtown 

for a week's engagement, and to the Capitol 

in 

the north end for two days. 

'Blondes' at Hamilton 

HAMILTON, ONT.—Tlie introduction of 

stage attractions at the Odeon Palace here 

commencing with the two-day engagement oi 

"Gentlemen Prefer Blondes" September 29-30. 

received extensive comment in the editorial 

columns of the Hamilton press. Such bookings 

will be occasional, it is announced. 

WINNIPEG 

Joe Harris, formerly with Empire-Universal 

and later with the Zaitzow Theatres, is 

now in the theatre program advertising busi^ 

ness and is visiting exhibitors in the territorj*! 

Len Norrie, former Empire- 

regularly . . . 

Universal booker, has been out on the road 

selling product and Albert Lowe has taken 

over as office manager . Galtzman, 

bookers stenographer, RKO, has returned 

from her vacation . . . Myer Nackimson and 

Frank Davis, local managers for RKO and 

Warner Bros., respectively, went out on twoweek 

business trips in the west. 

Syl Gunn's Paramount office is in second 

place in Canada in that company's short subject 

drive . . . Herb Black, former RKO booker, 

left for Toronto after being honored at a 

stag affair by film exchange employes and 

exhibitors. The party was held in Harry 

Saifeer's screening room and was a smashing 

success. 

Visitors to Filmrow were Mr. and Mrs 

Harry Baldwin, Souris, Man.; Willie Gladys, 

Arborg: Wilf Mcintosh, Manitou; Tom Morris 

Virden; Lloyd Bradley, Moo.somin; Joe and 

Ivan Baldwin, Carberry and Melfort; Free 

Faulkner, Tisdale; Paul Dyda, who has taken 

over the theatre at Preeceville, and Nlci 

Vicruck of the Nipigon circuit. 

. . . Peter Myers 

Ben Sommers, who flew in from California^ 

will stay in Winnipeg for a few months anc 

keep an eye on the State while engaged ir 

Nate Bresver of the Oak 

other interests . . . 

Brandon, says business will be picking up 

soon. Bresver came into Winnipeg to do hii 

fall booking and buying 

Canadian general manager for 20th-Fox, wai 

in town to discuss sales policy and future 

product with Joe Huber, local manager. 

12 Ottawa Theatres Join 

National Kids Day Event 

OTTAWA—Twelve theatres, the three loca- 

Kiwanis clubs and the Ottawa fire departi! 

ment cooperated in a National Kids da| 

event here September 27. The event, spon 

sored by Kiwanis clubs throughout Nortt 

America, attracted great crowds of juveniles 

to the respective shows, the price of admissior 

being one or more used toys. 

Fire Chief Gi-ay Burnett assigned ter 

uniformed firefighters to each of the dozer 

theatres and loads of playthings were cartec 

away in fire trucks to the stations whert 

the thousands of toys will be repaired foi 

distribution among underprivileged childrepjwjjii 

at Christmas. 

Iii 

nit 

tin 

sit 

111 

* 

m 

Appropriate programs were offered Saturday 

morning by the following theatres: Elgin 

Rideau. Imperial. Linden, Century, Elmdale 

Somerset. Mayfair, Westboro. Glebe, RiaJtt 

and Rexy. Both circuit and independen' 

houses took pai't in the community stun Srij 

which is believed to be the most successful K: 

for National Kids day in Canada. hlf 

Guilty of Theatre Holdup 

''« 

VANCOUVER—An assize jury convicted (« ^ 

23-year-old cook of the June holdup of thiB(i|j| 

Orpheum Theatre in which $247 was takewj^ 

from cashier Anne Fedack. 

.111(1 

;Crai 

Pta 

Bto 

Bit 

I 

98 BOXOFFICE :: October 4, IS

1 

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fcjiaGal'i:^ 

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•f Hackillisji; 

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OW 

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WW out (11 , 

ffice is in jf., 

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rmerRKOta. 

us hnorto a 

188 Employes 

B htM in Hr 

"Jwasasmisii: 

rt Mr, ani K 

K Willie Glasj 

litoiiiTouMc 

Msomiii; 

Jm 

mil Mellort; f: 

'la, who has u 

A 

iceville, 

aid 

1 from CaloE 

a few months i 

while engijed 

Iresver of the ft 

fillh 

Winnipeg to do 1 

. . . Peter M.« 

;!or»-Poi:,! 

[Ires join 

ly Event 

i, the 

iitawa 

National 

three IK 

flit iV 

The event, 

ihroii?hoiit 

Sds o 

^ 

So 

OTTAWA 

XJrnry Marsliiill. iimnuKfr o( Ihe Regent for 

many ycurs, was given a great scndoff 

prior to his departure September 27 for 

Toronto to become muniiger of the Capitol. 

Other local managers said Koodby at a rouslnn 

party and presented him a club bag- Marshall, 

who had spent 19 years In Ottawa, al.so received 

a brief ca.se from the theatre .staff. 

W. A. CuUum, assistant at the Capitol, took 

over as manager of the Regent September 29. 

and was succeeded at the Capitol by Paul 

Frost, former manager of the Odeons at 

Brantford and Gait, Ont. 

In another rhanee, William Hartnett Jr.. 

son of the veteran lATSE representative here 

and assistant manager of the Elmdale. a unit 

of National Theatre Services circuit. Toronto. 

was tram ferred to Montreal to become assistant 

to Manager Archie Laurie at the Seville, 

recently acquired by NTS from Ben Garson. 

The new assistant at the Elmdale is Peter 

Sturgess, formerly with the Canadian Repertory 

Theatre, Ottawa. 

The Glebe in the south end had no performances 

Monday afternoon i29.) because 

of the Fea.st of Atonement. Previously, the 

theatre, 

operated by Mrs. Hyman Bessin was 

closed two days for the Jewish new year. . . 

Honor has again come to Manager Fred 

Leavens of the Elmdale here, in the winning 

for a second time of the 26-\veek showmanship 

competition of the National Theatre Services. 

In which 30 theatres participated. Leavens 

received a $100 cash award and a plaque and 

captured a number of weekly prizes as well. 

After a three-week run of "Affair in Trinidad" 

at the Elgin. Manager Ernie Warren held 

"Paula" for a second week . . . What looks like 

a permanent favorite among FVench- 

Canadian patrons Ls "Un Homme et Son 

Peche." a Canadian-made production. Bob 

Maynard brought it back to the Francais for 

two days and packed the theatre. 

Graeme Fraser, assistant general manager 

of Crawley Films. Ottawa, has laid out a comprehensive 

itinerary for a business tour 

through the Canadian West which will take 

most of October. 

"«^ "''""* Joseph LeBlanc Elected 

SHEDIAC. N. B.—Joseph LeBlanc. ownermanager 

of the Capitol Theatre hero, w'as 

1 of the in elected to the New Brunswick legislature in 

recent provincial elections. He was one of the 

Uberal candidates from Westmoreland 

county and it was his first appearance as a 

ididate. He is also mayor of Shediac. 

(ere 

offtred 

French Artists to Majesty's 

jiBjihatres: 

CenKUÊiid! 

Artists, 

Rsl 

Glebe, 

W, 

, Md W< 

eci 

siitce.4 

most 

tjie 

and his 

Holdup 

ire 

ago. 

BJiirS 

lOltl 

- was 

MONTREIAL — Canadian Concerts and 

in conjunction with France Film, will 

present, direct from the Marigny Theatre in 

Paris, the Madeleine Renaud-Jean Louis Barrault 

company in 22 performances at Her 

Majesty's Theatre here, commencing October 

15. This will be a theatrical event comparable 

to the presentation of the late Louis Jouvet 

company by Canadian Concerts and 

Artists at Her Majesty's Theatre two years 

The repertoire will include, besides plays 

by Moliere. Marivaux and Jean Anouilh, a 

program of poems, songs and pantomimes 

arranged by Mr. Barrault. 

BOXOFnCE October 4. 1952 

Quebec City Auditorium 

To Continue With Fihns 

QUEBEC Tlu' Moulcitlni Paliu 

. . John 

. . Northern 

. . "The 

. . Ludwig 

1 

MONTREAL 

fîne-France Distribution moved from 20 St. 

James St. east to 690 Lagauchetiere west, 

at the corner of University. The company's 

new installation includes an entire floor of 

bright spacious offices for executives and 

staff, a head office for theatres, a publicity 

department, vaults for films, and three business 

telephones. University 6-3781, 6-3782 and 

6-3783. 

Tlie cinema at the Canadian air force 

station at St. Johns, Que., is being modernized 

and redecordated and 412 new seats, nine of 

them equipped with aisle lights, are being 

installed by Dominion Sound Equipment, 

Fit. Sgt. Harry Kellar from St. Johns reported 

while on a visit to Filmrow . . . Jean Lavoie 

of the Alouette. St. Michel des Saints, was a 

visitor. 

A 750-seat theatre to be named the Salaberry 

is being built at Valleyfield by Herve 

Lecompte. It is scheduled to open early in 

November . Ganetakos, managing 

dii-ector of Confederation Amusement and 

vice-president of United Amusement Corp., 

is confined to his home by illness. His son 

. . Jack 

George is convalescing at St. Mary's hospital 

after an operation for appendicitis . 

Roher, president of Peerless Films, visited the 

Toronto office . . . Mi-s. Shirley Buckley joined 

RKO . . . United Artists soon will release 

Charlie Chaplin's "Limelight." 

Harry Ginsler, Astral Films salesman out of 

Toronto, was here on business . . . Sam 

Kunitsky. manager of United Artists, and 

Jack Kroll, salesman, were at Hull and on 

the Gaspe Peninsula, respectively . . . Bob 

Brown of the Ai-t department of United 

Amusement became father of a baby boy (23). 

. . . Albert Desbiens, assistant shipper at RKO, 

was in a hospital for an appendix operation. 

Dollar revenues accruing to the J. Arthur 

Rank Organization from distribution of 

Briti.sh films in Canada in the year ended 

June 26th last, "were the highest we have ever 

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electric popcorn machines (Gas on special 

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We make it fresh daily. We also sell 

and install warmers for pre-popped corn. 

SERVICE 

Write, Wire or Call 

CONFECTIONS, 

Ltd. 

243 Lilac St. Winnipeg 

achieved," J. Arthur Rank, chairman, reported 

to shareholders. Net income from 

"exhibition overseas" rose 73.5 per cent from 

£268.000 in the previous fLscal year to £465,000. 

This covers revenue from theatre operations 

only, chiefly in commonwealth countries. 

The coast-to-coast Odeon circuit in Canada 

represents an important share of the Rank 

group's overseas theatre interests. 

Visiting New York City were Jackie Osher, 

cashier at United Artists, and Arthur BeU, 

RKO booker . . . Molly Foreman, manager of 

AlUance Films, spent a weekend in Toronto 

Electric Co., has filmed the 

manufacture and installation of a gigantic 

submarine telephone cable to connect Quebec 

and Levis . Safety Supervisor," a 

National Film Board accident prevention film, 

won first prize in the social problems category 

at the Venice film festival. 

Barbara Ann Scott, Canada's world and 

Olympic skating champion, has revealed that 

she is thinking seriously of a film if she can 

find a good scenario. 

Two subsidiary companies have been set up 

by Famous Players Canadian Corp. to sell 

television programs direct to set owners 

through a device owned by an associated 

United States company. The device, owned 

by International Telemeter Corp. of Los 

Angeles, is a small unit for attachment to 

a standard TV receiver. The set owner deposits 

a coin in the attachment and then 

receives the telemeter broadcast. A 25-year 

license to use the system in Canada has 

been obtained. The first commercial use in 

this country will be in London, Ont., where 

an arrangement has been made with local 

businessmen who will set up the coin-operated 

system. London is outside the range of present 

and planned TV broadcasting stations. 

LavergTie Edward French, 19, pleaded guilty 

to theft of $23 from the Empire Theatre, 

Quebec City. He stole the money, which was 

in two packages and counted by the theatre's 

cashier, Francoise Talbot, and was caught 

after a chase by pohce who were called by 

Manager Leo Archambault. 

Drop Drive-In Art Films 

TORONTO—Wîth the outdoor season drawing 

to a close, the Dufferin Dual Drive-In, 

Toronto, has dropped its art film policy for 

the smaller of its units, which had a capacity 

of 400 cars. Offbeat pictures have been 

shown Monday to Thursday nights since the 

beginning of August, with the same bill presented 

in both Dufferin theatres Friday and 

Saturday nights. 

Movies Figure in Appeal 

MONTREAL—Can a juryman legally attend 

a public movie or go to confession to a priest 

while serving on a murder case jury? Theal 

Leo Bertrand, 37, condemned to hang for 

murdering his wife, has asked the appeal 

court in Montreal to rule on these questions. 

Bertrand was convicted following a second 

trial at the Hull, Quebec, assizes and sentenced 

to hang for the murder of his 57-year-old 

bride of 55 days in a lonely hunting cabin at 

Ste. Marie, 65 miles north of Hull. 

Audience Gimmick at Airer 

TORONTO—The North East Drive-In, operated 

by 20th Century Theatres, is offering 

Pilm-O, an audience game, on Thursday 

nights. 

M ARITIM ES 

n 

fter a yacht had been deluged by 

picture fans on its progress through the 

Bay of Fundy. it was found the craft did not 

have Humphrey Bogart and Lauren Bacall 

on board. Instead it carried a group of girls 

from New York on a vacation cruise. Motorboats 

and some propelled by sail and oars. 

frequently came alongside the yacht and 

sought autographs from Bogart and Bacall. 

The only two-night stand for Tommy 

Dorsey on his maritime tour was at Halifax 

Forum rink ... A reported attempt of a land 

owner in the maritimes • 

to hold up sponsor 

of a drive-in boomeranged. When the land 

I 

owner, who had been contacted for sale of i 

the land as an airer site, jacked up the price, 

an adjacent location was purchased . 

Bert Girouard, for many years manager of I 

the Capitol and Paramount for the Spencer 

chain at Amherst, has become manager of 

the Capitol at Bathurst. Peter Leger, owner 

of that house, formerly the Opera House, is 

j 

one of the veteran theatremen of the maritimes. 

For the first time he now faces I 

competition. The Kent was opened recently 

by the Kent family with Famous Players 

affiliation. Leger has been improving his 

| 

theatre. 

The staff of a Newfoundland theatre was I 

called on to protect a man who it was claimed 

insulted the wife of another man while seated: 

next to her. The woman slapped him on the I 

face, then left the theatre, then returned with: 

her husband, who challenged the alleged 

insulter to a fistic combat on the exterior. | 

The challenged one declined. 

Members of the staff of the Midway Drive- 

In between Sydney and Glace Bay claim theyl 

get more favorable comments from patrons! 

than any other theatre in the maritimes, I 

indoor and outdoor ... In addressing a Yar-I 

mouth service club, Syd Wyman, kn exmanager 

of the Yarmouth Community, saidij 

the Chinese Reds are expert propagandists.! 

One of their tactics is to distribute picture I 

postals among the U.S. and Canadian soldiers,{ 

showing on one side the latter wading in mud,| 

snow, ice and cold, and on the reverse side! 

giving a view of Florida or California in the! 

winter with a millionaire fraternizing on al 

beach with scantily garbed sand dolls. WymanI 

was with the Canadian army in Korea asl 

a paymaster. He was an aii-man in World| 

War I in Europe. 

The price of carbonated beverages is al 

dime a bottle in the lobby of the Regent! 

here . F. Mauer, a partner in] 

Atlantic Neon Signs, Ltd., died while at work,f 

from a heart attack. He specialized in theatre 

lighting. A native of Germany, he had| 

been at St. John, five years. 

Sid Tobin of St. John who had been bookerl 

at the RKO exchange at St. John, and who| 

was married recently, has gone into the automotive 

trade at Montreal. Replacing him hasl 

been Maurice Scully, who had been assistant! 

booker at Empire-Universal here ... A new! 

theatre project at Louisburg. has Fred M\ 

Gregor. partner in the New Waterford Paramount 

and Majestic with Elbridge Gouthrcl 

as sponsor. The affiliation is with Famousi 

Players, as at New Waterford. The seatingj 

capacity is reported at about 500. 

100 BOXOFFICE October 4, 195M

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Ocloier r.2 OCTOBER A, 1952 

Construction - Equipment * Maintenanre

^DD LIFE TO EVERY LIVE PERFORMANCE 

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BOXOFFICE :. October 4, 1952

Fifteen hundred yards of RCA 

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from Ihe designer's sketch lo your flo 

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If you wish, you may order your RCA custom-loomed carpets 

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DOES YOUR CARPET HELP 

I 

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Can your carpet take the scrutiny of today's tough market: 

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In Canada: RCA VICTOR Company Limited, Montreal

BOXOFFICE :: October 4. 1952 

L 

• • • Make a Note off It! 

It's always fair weather 

When good fellows 

Get together - - 

Week of November 15-19 in Chicago at the 

Morrison Hotel, your Theatre Equipment Dealers 

from far and near all over America assemble 

for their annual conclave. 

it all has to do with an exchange of ideas and 

first hand inspection of everything that is new 

in modern theatre equipment. 

This is why your supply dealer is always prepared 

with the very latest and up-to-the-minute 

knowledge and merchandise to serve you best. 

He is 

a great fellow to know. 

All exhibitors are cordially invited to attend 

this great convention. It's a grand opportunity 

to get better acquainted, see and learn all that 

is new and vital to our business. 

P. S. Your dollar buys more at your Theatre Equipment Dealers 

forpea

— 

If it's Better ... You'll find it in... 

A. 

HEYWOOD- 

WAKEFIELD' 

W 

MEDALIST' 

TC 704 

*TEXUTE* PAPt>lN

OCTOBER 4, 1952 

t 

o n i n t 

"ENCORE" 

Tc:( 

LIGHTING AND DISPLAY: 

Theotre Lighting: An Expert Gives Some Advice 7". P. Brown 8 

It's Your Marquee That Says Hello Edward A. Long 12 

Tips on Lighting Maintenance 12 

Drive- In Theatre Lighting 14 

Luminous Area Pylons a Trend in Signs 16 

Fluorescent Dimmer Developed for Theatre Use 45 

FEATURES: 

What Do You Know About Theatre Insurance 18 

Famous Players Canadian Wins That Extra 

Drive-In Business Via Contests 21 

How to Core for Your Power Supply Equipment 32 

Lightweight Metal Panels for Theatre Walls 39 

Some Tips on Proper Temperature Control L. E. Pope 40 

Spectacular Setting for Montana Drive-In 42 

Floor Care Manual: Rubber Tile Dave Smalley 47 

What a TESMA Show Means to Exhibitors Roy Boomer 49 

Putting the Design to Work for You Go/7 Lipman 50 

DEPARTMENTS: 

Refreshment Service 21 Advertising Index 56 

Projection and Sound 32 New Equipment and 

Cine Clinic 33 Developments 51 

Drive-In Theatres 42 Literature 57 

Readers' Service Bureau 55 About People and Product 59 

ON THE COVER 

The University Theatre in Toronto, built by Famous Players 

Canadian, offers some of the most impressive treatment of lighting 

for theatres introduced in recent years. In this section of the lounge, 

the iiidirect lighting units are set in cast plaster domes, lending an 

elegance to a fine arts area that requires luxury decor. 

A PATRON of 

a neighborhood 

theatre recently complained to the manager 

that he always found the foyer 

lights turned down during the last show 

so that when he left 

the theatre he virtually 

had to grope his way to the street. 

His argument was that (1) it gave the 

patron the impression that the management 

was through for the day, and was 

in a hurry to shut down; (2) 

the exhibitor 

was killing off the illusion of the 

thecrtrical world; and (3) he felt that he 

was being insulted by the theatreman, 

who, apparently, was willing to go all 

out for the early evening customer, but 

not for the late 

patron. 

This is a practice of many theatremen, 

and it is well that they fake heed 

of the complaint made to a fellow-exhibitor. 

This all, however, points up moie 

than the importance of keeping the 

foyer lights on for the full evening. It 

also demonstrates how aware the patron 

is of theatre lighting. The customer 

may express himself regularly on the 

quality of the picture, but the fact that 

he seldom, if ever, says anything about 

the lighting doesn't mean that he 

doesn't notice a section of the neon 

tubing is flickering, or a half dozen 

bulbs on the marquee are out, 

or the 

lighting fixtures need dusting or painting. 

There is no question that the theatre 

customer takes silent notice of 

these neglects, and, in the long run, it 

affects his theotregoing. 

The importance of keeping up appearances, 

in theatre lighting, from the 

marquee to the stage, is discussed in 

two excellent articles in this issue of 

THE MODERN THEATRE. There's a 

great deal exhibitors can do to improve 

their housekeeping, and the two articles 

are filled with helpful advice on how to 

accomplish this improvement in keeping 

the theatre well lit. 

I. L. THATCHER, Managing Editor HERBERT ROUSH, ScHcs Manager 

The MODERN THEATRE Section of BOXOFFICE is included in the first issue of each month 

Editorial or generol business corresoonaence snouid be oaaressed to Associated PuDJiconons. 

825 Van Brunt Blvd., Kansas City 1, Mo. Eostern Representative: A. J. Stocker, 9 RocKefeller 

Plaza, New York 20, N. Y.; Centrol Representatives: cwing Hutchison ond E. E. Yack, 35 

Eost Wacker Drive. Chicago 1, III.; Western Representotivc Bob Wettst«in. 672 South 

Lofayette Park Place, Los Angeles 5. Calif.

— 

THEATRE LIGHTING: 

THERE'S 

ENDIIRIE 

AN EXPERT GIVES 

SOME ADVICE 

A sound basic approach in any lighting 

installation is using standard equipment 

The Informal Lounge Chandelier 

Holiday Theatre Forest PaA 

by T. P. 

BROWN*^ 

I HE IMPORTANT problem of lighting in 

a theatre is likely to be considered as secondary 

or taken for granted in the original 

planning, but the theatre owner soon becomes 

very conscious of it once the house 

is in operation. There are some basic considerations 

and new developments in lighting 

and application which may be of value 

In not only planning for new construction, 

but in thinking about modernization of 

existing structures, as well as in practical 

maintenance procedure. 

A sound, basic approach in any lighting 

Installation is to use standard equipment 

because it is easily replaceable. Nonstandard 

types may sooner or later result 

in disappointment and perhaps expensive 

replacement operations. 

It really makes little difference whether 

the standard equipment selected is incandescent 

or fluorescent—each has some advantages 

for the theatre. 

Incandescent lighting has long been a 

standard for theatre auditorium lighting, 

and is especially adapted to such use in 

many ways. It has the advantage of being 

easily available in a wide range of sizes 

from 10 to 1,000 watts. Morevover, it can 

be readily dimmed down at will, by either 

resistance or reactance dimmers, and create 

lighting effects especially desirable for theatre 

use. 

Fluorescent lamps, on the other hand, 

are much more efficient than incandescent, 

from the standpoint of producing either 

white or colored light. The disadvantage 

that this type of lamp had, in that it could 

not be dimmed, has now been eliminated. 

The lamp department of General Electric 

within the last few weeks announced that 

a practical system for dimming fluorescent 

lamps smoothly and efficiently has been 

developed. 

By means of a new light control system, 

the brightnes.s of the lamps can now be 

controlled merely with the turn of a knob, 

just as smoothly and easily as incandescent 

lamps have been dimmed or brightened in 

the past. 

Until now, theatremen generally arranged 

their auditorium lighting so that lamps 

were extinguished progressively from front 

to rear to give the eye a chance to adapt 

itself to progressively lower levels of illumination. 

It is neither necessary nor desirable that 

the auditorium should be completely dark 

while the picture is being shown—and this 

applies to both black-and-white and color 

films. Experience in connection with research 

upon the functioning of the human 

eye leads us to believe that an auditorium 

would be more properly handled during the 

showing of a picture if there were a low 

order of general illumination throughout 

the entire room. 

This same experience further leads us to 

believe that, with a low order of general 

illumination of this type, the seated customers 

are able to view the picture upon the 

screen just as well as if they were in a 

completely darkened room, if not better; 

and the incoming patrons are able to find 

empty seats and take their places more 

quickly, and with less disturbance to those 

already seated, than in a completely darkened 

room. 

All of this new thinking in lighting should 

be of interest to the theatre owner. We 

are inclined to believe today that the illusion 

created in a motion picture theatre is 

not destroyed by such low level general 

*7". P. Brown, author of 

this article on theatre 

lighting, is district engineer 

for the lamp deportment 

for General 

Electric Co. in Detroit. 

lighting. 

A Simple, Indirect Lighting Fixturt 

fox Bay Theatre Milwaukee, 

The proper level for each theatre 

is probably quite flexible, and can be. 

worked out in each case by proper planning 

i 

and experiment. 

Exit lights are, of course, a must. 

Probably 

floor lights are not a necessity for 

safety if there is adequate general illumination, 

but are required by some codes. 

Exit lights must be located and designed< 

to conform with the Underwriters code, and' 

with whatever local codes may be in force. 

It is not necessary to use the old type 

round globe with the word "Fire" etched in 

the glass. There are many attractive designs 

of simple, inexpensive and adequate 

type which will meet code requirements, 

and harmonize more effectively with the 

general architectural character of the wholes 

building. 

In areas of the theatre, other than thei 

auditorium, which the public may either 

pass through or lounge in, it is my first 

basic concept that there should be sufficient 

lighting for safety reasons—to prevent 

people from stumbling over stairs or 

changes of grade in the floor, and to allow 

^^j"" 

The MODERN THEATRE SECTION

" 

I 

— 

>END 

IkRIETY IN CONTEMPORARY THEATRE LIGHTING FIXTURES 

VCbJelJI For the Ultra-Smart Touch in the Foyer 

fiKst 

I r«nnessee Theatre Nashville. Tenn 

A Custom-Made Grille Enhances a Lighting Arco 

Lee Theatre fort Let. N J 

Fluorescent Tubes Paired with Flush Lighting Fixtures 

Unirersitf Theatre Toronto, Canada 

them to walk with safety from one point passing moment. This, of course, requires 

tot each tlffi to another. However, the exhibitor who distinctive lighting, over and above the 

only provides enough illumination for general atmospheric lighting of the area. 

safety is not taking into consideration one 

Restrooms and lounges are probably 

of the most important economically valuparamount 

among all places in the theatre 

;e,ainiist K ^ble attributes of light—namely, that it 

can enhance the appearance of a room, 

:e 

)5 

ited 

;eneral illc 

some codes 

and 

desists 

miters tode,t 

i 

my 

be into' 

tie 

i"Piie' 

ay 

ive 

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)de 

te#r«»«"| 

* 

ectively 

..deroftlie''!^^' 

otliet 

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iB,i'is'°-\, 

1*^*' 

, should 

reason^'" f" 

jjeoverst»»l 

wr.aDdW 

that it can show the room off to the best 

architectural advantage, and that it can 

very subtly play on the emotions of the 

patron, so that he will subsconsciously say. 

"I want to come back." 

Practically all theatre operators provide 

some type of display, by billboards, posters, 

and the like, to announce coming attractions, 

especially in the lobby or foyer. These 

display units should have an adequate 

amount of extra lighting upon them, to 

achieve two objectives— (1) to make the 

public aware of their presence, and (2t to 

make the message of the display easily and 

quickly read. It is very rarely that a customer, 

on leaving the theatre, will devote 

more than a passing glance to such a display—and 

therefore the exhibitor must so 

illuminate it that the complete selling message 

can be presented to the patron in that 

where the reputation of the house may be 

at stake. It is obvious, first, that the general 

subject of sanitation must always be 

kept prominently in mind in this connection. 

One of the most effective ways of 

assuring adequate sanitation is by way of 

suitable lighting—and not yielding to the 

temptation to economize on light at this 

point. 

Dimly lighted restrooms seem somehow 

to imply poorly kept and maintained restrooms, 

and the converse is also true. A 

further important factor is that brightly 

lighted rooms in these areas will show up 

any dirt conditions and dust, not only to 

the customers, but to the theatre staff 

and thereby vastly encourage cleanliness 

and a high standard of maintenance. 

There are a couple of new developments 

in connection with washroom lighting that 

merit the attention of the theatre owner. 

Giant Fluorescent Tubes tor 

Color and Spectacle 

Northgate Theatre Seattle, Waih 

One of these is the use of germicidal lamps 

in the toilet area, and especially around the 

seat or bowl. These are designed to kill the 

germs in the area, and have become Increasingly 

famiUar to the public, especially 

in coin-lock and some of the betteroperated 

public restrooms. In view of the 

potency of these lamps, they should be installed 

in properly designed fixtures, and 

should be properly located. 

Another recent development is the use of 

ozone lamps in the toilet area to kill odors. 

This product, like the germicidal lamp, is 

both quite inexpensive and easily installed 

—as well as being remarkably effective. For 

instance, a small four-watt ozone lamp 

will effectively rid odors from a 1.000 cubic 

foot room—one ten feet square by ten feet 

high. 

Mirrors are often Improperlj' handled in 

connection with lighting in men's lounges 

and women's powder rooms, in my opinion. 

This is because there is often either no provision 

for local lighting, or, if provided, it 

is likely to be at the wrong place. Despite 

Continued on nett page 

SECHO 

HEATHE 

»"^ BOXOFFICE October 4. 1952

s!l 

THEATRE 

LIGHTING 

Powder Room Essential: Good Lighting 

Continued from preceding page 

the familiar use of lighted mirrors in older 

theatre dressing rooms, modern restrooms 

do not seem to have kept abreast of developments. 

The best solution is to use a long vertical 

tubular light source—which may be either 

incandescent or fluorescent—on each side of 

each mirror. The center of the light source 

should be at the eye level height for the 

observing patron—whether ihe mirror is 

intended to be used by a person seated or 

standing. 

CUTS DOWN MAKEUP TIME 

Incidentally, the exhibitor may find that 

he has considerably stepped up the efficient 

use of the room by this means and improved 

patron goodwill—by making it possible 

to cut down on makeup time, especially 

on the distaff side. 

Marquee lighting in recent years has generally 

been based upon the use of a large 

number of low-wattage bare-colored incandescent 

lamps. Now. the lighting on the 

lower side of the marquee is primarily intended 

for advertising purposes, to create 

a gala or festive atmosphere, and place the 

patron or potential patron in a mood of 

gayety. As a result, considerable wattage Is 

used to achieve this effect. 

Proper standards of maintenance, in line 

with the housekeeping standards set for 

the rest of a well-run theatre, should be 

followed with lamps. Bear in mind that, 

even under the best of conditions, lamps 

will tend to collect dust and dirt—and, as 

they get older, wUl give less light output 

than they did when new. This applies with 

equal force to both fluorescent and incandescent 

lighting. If there is one critical 

comment to pass on to the theatre owner. 

it is to pay especial attention to the matter 

of properly maintaining his lighting 

system. 

DIRT CUTS ILLUMINATION 

We have found instances in highly industrial 

cities where the accumulation of 

dust and dirt has been so great that in the 

short period of three to four months the 

amount of light given out by the fixture 

has been decreased by 50 per cent. Under 

these conditions, you are paying for full 

electrical energy, and when you get only 

50 per cent benefit, it costs you twice as 

much as it should. 

There is no easy way out of the cleaning 

of lamps. It is necessary to realize (1) that 

dust and dirt do accumulate; (2) that there 

is a real necessity for good housekeeping; 

and (3) that you just have to exercise the 

fortitude to do the job—via old-fashioned 

"elbow grease" and its modern successors. 

The new types of soapless detergents that 

leave no streaks or stains are desirable. 

The theatre owner may take a lesson 

from the practice of some of the larger industrial 

plants, whereby they let out the 

task of cleaning and maintaining their 

lighting equipment to a window washing 

10 

Mirrors in the powder room should be well lit. A fault of many theatres is that exhibitor \ 

pay too little attention to lighting in this important section of the theatre. The treatmen 

aboye is in the powder room of the Paradise Theatre in Los Angeles. 

company upon contract. In the larger 

cities, you will even find lighting maintenance 

companies who, for a set fee, will 

clean and keep in repair the lighting facilities 

of a theatre upon a periodic basis, 

charging the operator for the time and 

material. This would be one way for the 

exhibitor to rid himself of direct responsibility 

for a somewhat onerous detail of 

theatre operation. 

Lamps, to sum it up. should be cleaned 

as often as required—if they show signs of 

dirt, you have already waited too long. 

Lamps themselves will eventually burn 

out. the user should realize. To me. a lighting 

fixture with a dark spot in it, showing 

the presence of a burned out lamp, is a red 

flag showing that someone in the organization 

has failed to appreciate the advantage 

and the necessity of immediately replacing 

burned out bulbs. This should be done anywhere 

in the house, whether in open 

Keep Foyer Lights On, 

To the Very End 

"A common practice of theatre owners 

is to darken the foyer and the 

under side of the marquee lighting during 

the last show. Personally, 1 consider 

this as an insult to the late show 

patrons. I think my money is just as 

good as that of the man attending the 

first show. Why is it not possible for 

theatre owners to realize that it is just 

as necessary for patrons attending the 

last show to hove as good lighting 

when they leave as when they enter? 

I would give all patrons sufficient light 

to leave the vicinity of the house before 

extinguishing the lights." 

chandeliers, recessed lighting 

or elsewhere. 

installatioi 

There is an effective way of efficient!; 

surmounting the problem of individua 

lamp replacements by Adopting the sys 

tem of group replacement now widel: 

prevalent in industry. By this we meai 

completely lamping a room at one tim« 

with new lamps, and replacing then 

again with new lamps as a group at tht 

point at which approximately 20 per cen 

of the Initial group has failed. 

This does not eliminate all individua 

replacements, because, obviously, this 21 

per cent of failures prior to group replace' 

ment must be replaced individually—anc inc 

immediately. But experience indica 

that when the 20 per cent failure poll 

has been reached, an 80 per cent poi 

has been reached on the life of the groi>up 

li^K 

as a whole, and from this point on thr 

failures will become increasingly more 

frequent—and annoying. Group replacement 

at this point will eliminate the 

problem of individual replacements, and 

will therefor cut down by a considerable 

amount the labor cost in connection with 

maintaining the lighting system. This saving 

In labor cost will more than offset the 

increased lamp cost (which will be approximately 

20 per cent greater). 

The lobby, auditorium, foyer, and exterior 

units may be considered as separate 

"rooms" for purposes of figuring group replacement. 

A record of the accumulation 

of individual units for each section may be 

readily kept by saving 20 per cent of the 

old lamps removed in a group replacement 

—the best 20 per cent of course, by inspection—and 

saving them as a reserve stockpile 

to use when individual replacements 

of the new lamps are to be made. When 

the lamps in the 20 per cent reserve—sep- 

Continued on page 3) 

The MODERN THEATRE SECTION 

'

Out. 

a6o 

'jTafs why he is happy in this li"»« 

^^7^^,^. 

^ 

HLs Smith Carpet ^xpert â. -ade Ufe 

-^^^ 

, 

-re^rLTcCtrrwisesthuy. 

Consult your Smith Carpet Expert 

lES, REGARDLESS OF YOUR NEEDS, yOU Can 

rely on your Alexander Smith Theatre Carpet 

Expert to give you sound advice on carpet 

selection and installation. 

He'll show you the colors and patterns best 

suited to your needs ... in the type of carpet 

that will provide maximum service. And, of 

Alexander Smith 

CONTRACT 4a 1 CARPET DIVISION 

Also sole selling agents, C. H. Masland Carpets 

course, his long experience is your assurance 

of accurate, economical estimating that will 

give you the most for your money. 

For the name of the Smith Theatre Carpet 

Expert nearest you, write Alexander Smith, 

Inc., Department lOB, 295 Fifth Avenue, 

New York 16. N.Y. 

BOXOFFICE October 4, 1962 II

i 

LIGHTING AND DISPLAY 

ITS YOUR MARQUEE 

THAT SAYS HELLO' 

by EDWARD A. LONG* 

as iold to Hayihnd f. Rcves 

Make It 

Profitable showmanship, the natural 

goal of every exhibitor, is an entirely unique 

combination of many things, and no one 

factor in itself makes for successful operation 

of a theatre. Good seating, pleasant 

and courteous personnel, good decorations, 

adequate air conditioning and other factors 

in the physical plant are all important. 

But foremost are probably right booking 

of attractions, skilful operation, and attention 

to all the ramifications of modern 

theatre operation. Along with other good 

publicity and exploitation, the marquee advertising 

sign has an important part to 

play in attracting attendance. 

In Europe they have a practice in hunting, 

of taking a fixed position and having 

beaters who go out to drive the game toward 

the hunters. The moral of this is, 

that if you want to get business, it is best 

to go out into the woods and track down 

the game. It applies to signs, as well as to 

all other types of promotional work. It is 

a matter of aggressively going out after 

business. 

The front of the theatre is the Number 

One spot to stress in point of sale promotion 

for the theatre—and the marquee is 

probably the most important advertising 

factor in the theatre, in its 24-hour-a-day 

appeal to the public. 

Every exhibitor should make it a practice 

to examine his own marquee critically 

at reasonable intervals, and see what may 

be done to modernize it and to increase its 

effectiveness—even to the extent of complete 

replacement. He certainly would not 

use outdated type in his newspaper advertising—nor 

should he continue to flaunt 

•Edward A. Long is president of the Long Sign Co., 

Inc Detroit, and o veteron of 30 years in his choseri 

field. During tliis period, he hos erected hundreds of 

theotre signs ond marquees. 

12 

Do a Real Job for 

You in Selling Your Theatre- 

Read What a Veteran Marquee 

Builder Has to Say 

About the Way to Plan and 

Maintain This Important Area. 

an outmoded sign on the front of his 

house. 

In marquee planning, the fundamental 

rule is to take maximum advantage of the 

natural situation and design of the building, 

and its relation to the passing traffic 

pattern, both vehicular and pedestrian. 

What kind of a marquee to erect? How 

to begin planning it, what type and how 

much illumination are all pertinent questions. 

Since a marquee lasts for many 

years possibly quality is the leading point 

to remember in selection. It is weU to remember 

that you can always save money 

when buying almost anything, but economy 

in first cost is of relatively minor significance 

when buying something that will 

have to endure the onslaught of sun, rain 

and frost. You do not buy a marquee just 

to save money. 

How easily a thoughtful survey can be 

made by a theatre owner, just by taking 

time out for quiet thinking. Walking down 

the street a couple of blocks is a good start 

—on both sides, and in each direction. 

Then get in the car and drive up and 

down several times. This will make you 

familiar with the peculiar condition of 

your own theatre front as it appears from 

your customers' point of view. 

Are your customers mostly pedestrians? 

Or do they have to be able to read the sign 

while driving at 25 miles an hour—or 

more? If the latter, then the use of the 

larger 17-inch plastic changeable letters 

should be selected. The combination of 

10-inch letters together with the larger 

size permits flexibility undreamed of 20 

years ago. So successful and effective have 

modern interchangeable plastic letters become 

that many other kinds of business 

have adapted these changeable signs to 

Continued on next page 

This Is 

To Keep It 

the Way 

Clean 

After the exhibitor has invested 

a considerable sum in a marquee display, 

the importance of maintenance 

wiU be self-evident. Marquees do require 

a certain amount of attention. 

The fact that soot is constantly falling 

in most cities makes it imperative 

that adequate cleaning be arranged for 

at regular intervals. A good schedule 

would be to have the marquee cleaned 

monthly in a particularly sooty location, 

and not less than four times a 

year in an average suburban location. 

This means cleaning the opal glass 

both inside and out, and wiping off the 

bulbs so that there will not be loss of 

light and brilliance caused by the settling 

of dirt. Any of the standard 

cleaning preparations specified for this 

purpose will do the job. 

Ai-chitectural vitreous porcelain 

enamel finish, together with stainless 

steel, makes for simple maintenance, 

on both the sign facing and the soffit 

or ceiling. Porcelain enamel is by far 

more economical than painted surfaces, 

because it does nol! require annual repainting, 

in five years' time, a painted 

sign is likely to have 10 or 12 coats of 

paint, and very soon it starts to peel off 

in an unsightly fashion. 

Incidentally, it is not the fault of 

anyone that the paint on your sign or 

building comes off on metal surfaces 

after a cold winter. It is merely caused 

by the fact that the metal has expanded 

and contracted during the cold 

weather, and the paint has not adhered 

for this reason, since the metal has 

been "creeping" with these changes. 

This is unlikely to happen if porcelaim 

enamel is used, because the enamel is 

fused into the metal while the latter Is 

at red heat in the ovens. 

The contact points on the flasher 

need to be renewed at regular intervals. 

If the operation of the chasing border 

is irregular, it is very likely because 

the flasher needs remedial attention. 

The backs of the signs are usually 

constructed of galvanized sheet metal, 

and of course need a good coat of 

black paint annually. Before the cold 

weather sets in, send someone up with 

a broom to remove rubbish, sticks and 

old light bulbs, so that the water will 

be carried away through the drainage 

channels designed for that purpose. 

Never permit large quantities of 

water or snow to remain on the marquee 

for long, because it may overload 

the structure and cause trouble. 

After a very heavy snowfall, have the 

snow swept off promptly. Of course. 

this docs not create a hazard with a 

marquee .structure that is properly de 

signed, but some of the older structures 

could fall and cause serious injury 

The MODERN THEATRE SECTIOI 

i

Amrrican Theatre, East l.ivrrpiiiil , Ohio, 

equipped with 709 American Hiiiltform Chairs 

No. 16-001, with No. 123 Aisle Staiulanls. 

Architect: Michael J. l)e Annelis 

ACCENT ON COMFORT-BEAUTY-CONVENIENCE-DURABILITY 

AMERICAN BODIFORM CHAIRS 

East Liverpool, Ohio, is proud of its beautiful American 

Theatre, and rightly so. The owners have provided the best of 

everything for patrons' comfort, including American Bodiform 

Chairs—the finest theatre chairs in the world. 

FOR RESEATING, too, American Bodiform Chairs are the 

choice of experienced operators everywhere. They are unexcelled 

for comfort, beauty, convenience, and durability. Hundreds 

of Bodiform installations, after many years of hard use, 

are still 

giving excellent service. 

Americon Bodiform Chair 

No. 16-001, with No. 123 

Aisle Stondord, os ui*d in 

the new Americon Theatre. 

c^^meucan (Seaf //iff Compa/iff 

WORLD'S LEADER IN PUBLIC SEATING 

Grond Rapids 2, Michigan • Branch OfTicei and Distributors in Principal Cities 

Monufacturers of Theatre, School. Church, Auditorium, Transport oiion. Stadium Seating, ond Folding Chairs 

SECl! lOXOFTICE :: October 4. 1952 13

Don't Let a Drive-ln Sign Conflict With the Screen Tower 

Drive-in theatres have a few special 

problems. A few have found it very effective 

to put a special permanent sign in 

neon tubing over the attraction board, such 

as "Late Show Every Sat. Night," and to 

have a middle word, either "Every" or 

"Sat.," constantly flashing. This is a surefire 

eye-catcher. 

Drive-ins should always specify large lettering 

for their signs, since 

their appeal is 

entirely to automobile traffic—and people 

in cars will be unable to read the smaller 

letters. Very often the local requirements 

make it necessary to place the pylon far 

back from the lot line, and this, too, is 

another reason for making sure that the 

size of the sign is adequate to constitute 

good advertising. 

An important rule in planning is to make 

sure that the sign is not placed so that the 

light from it conflicts with the screen tower. 

ITS YOUR MARQUEE 

Continued from preceding page 

their own use, borrowing from theatre 

usage. 

For many years the rectangular marquee 

did the job, but in a poor sort of way. Today 

the shape that has come strongly into 

use is the trapezoidal (or the V-type to you 

and me—actually it is a truncated V in 

many cases with a front section as well 

as the sides: the other popular type, usually 

covering smaller relative areas, is the 

true V-type with two sides only). 

The advantages of the trapezoidal type 

are obvious: (a) they are more easily read 

by automobile traffic: (b) larger display 

areas are arranged both for more wording 

and larger letters. 

WATCH LOCAL REGULATIONS 

Of course the municipal and other local 

regulations must be known before too much 

work is done. But even here it is often 

possible to secure a waiver of some factor 

of the municipal code by the procedure 

established for that purpose, such as an 

application to the board of appeals. Some 

municipal codes were written 35 years ago 

or more, and are not up to date. 

Some officials 

may recognize this and reason out a 

satisfactory solution. This, however, often 

means a lot of hard work and time—and 

do we know it! 

Starting with a marquee having three 

lines of interchangeable letters, which 

would be about a minimum of four feet 

high, the changeable space can be of almost 

unlimited height. The United Artists 

Theatre in Detroit has set a theatre record 

with a sign 23 feet high. 

In order to figure the height, allow 14 

inches of height for each row of nine-inch 

letters planned for the sign, and add certain 

dimensions for border arrangements, 

top and bottom of the sign—large or small, 

'. 

. . Always specify large lettering' 

There will be many complaints from the 

patrons if the light shines directly in the 

face of the audience, and some sort of 

baffle plates will have to be arranged as 

according to the design. 

If, for example, multi-size letters are to 

be used in combination, there must be a 

minimum of 21 inches allowed for the 17- 

inch size. The best way to figure this in 

arranging a layout for height is to remember 

that each stainless support bar is 

spaced at seven inches with an additional 

allowance of three and one-half inches 

needed at the top and bottom of each letter. 

A nine-inch letter requires two bars, and a 

17-inch letter needs three bars. Therefore 

a marquee nine bars high would allow the 

following alternatives: 

A—^Pour rows of nine-inch letters. 

B—Three rows of 17-inch letters, 

although this would appear a little 

crowded. 

C—Three rows of nine-inch and one 

row of 17-inch letters. 

D—In-between combinations of nineinch 

and 17-inch letters. 

The length of the sign, in order to be 

practical, should be a minimum of ten feet. 

A projection from the building line in many 

cases offers a good possibility for adequate 

length, if arranged for in a V shape. 

NaturaUy the more length and the greater 

height afford greater flexibility and better 

spacing. 

Other sizes of letters are not practical, 

according to our experience. There are 

six-inch and eightinch 

letters available, 

but it is found that 

small letters are not 

satisfactory for automobile 

traffic, nor for 

distant pedestrian 

reading either. The 

actual ability to see 

wording clearly at a 

given distance, of 

a substitute. It is better to make a surve; 

and provide for this protection from th: 

start. 

As a matter of community goodwill, i 

is desirable to see that the location am 

design of the sign do not interfere witJ 

traffic signals or otherwise present a high 

way hazard. 

In most cases it is necessary to plac 

the structural steel supports about six fee 

in concrete into the ground to withstan< 

the wind pressure. It is poor economy ti 

cut corners on the supporting steel, an< 

structural designers can easily work thi 

out before the work is started. 

Whether the sign and attraction boan 

are integi-ated into a marquee on a conven 

tional theatre or take the form of an inde 

pendent unit for a drive-in, the functioi 

is the same—to "put the best foot forward, 

and say pleasantly, "Meet the Theatre." 

course, varies greatly 

between individuals Edward A. Long 

But to use a smaller size, despite the inviting 

prospect of getting plenty of wordin; 

in at not too great cost, is sure to prov 

disappointing. 

Many exhibitors have found that thtype 

of vertical sign which has been wide! 

used for so many years can be worked ou 

to better advantage, by placing the name i] 

skeleton block letters in neon or lamp 

mounted on the top. It is argued by man: 

that horizontal arrangement makes for 

better reading quality than letters placet 

vertically, Chinese style. This, of course 

is purely a matter of opinion and circum 

stances. For example, there are severs 

ways to get to Chicago—by bus. rail o 

plane. 

Short names are probably very satis 

factory vertically, but long names are con 

fusing to the reader. Names longer tha: 

perhaps about six letters require the passer 

by to stop and figure out what they mea; 

—such names as Metropolitan. This couli 

well be shortened to Met. Tuxedo coul 

be Tux, etc. 

OLD RELIABLE STANDBY 

What kind of illumination is best for th 

interior of the interchangeable panels 

For many years, incandescent lamps hav 

been the old reliable standby, especially fc 

use in cold climates. Fluorescent neon tub 

ing back of the interchangeable panel ha 

not proved satisfactory, because the mei 

cury gas condenses in cold weather. Ju! 

as the thermometer recedes, the mercur 

vapor gas congeals. The result is a ligl: 

loss of 30 per cent or more. This, of coursi 

is not a serious problem in the south. 

Just recently there have been many in 

teresting developments in fluoresce! 

lighting together with low-temperature ir 

stant-start ballasts. The developmeni 

along this line have been remarkable i 

making it possible to use fluorescent light 

ins during cold weather. There is a vei 

large .saving in current consumption, an 

without question this is the type of light 

ins that will be used in the coming year 

14 

The MODERN THEATRE SECTIOl:

Not just claims but VISIBLE improvements 

distinguish the NEW 9 mm 

"Suprex" projector carbon in any 9-8 mm 

copper-coated high-intensity trim. 

AND THAT'S NOT ALL! With an optimum 

current range of 65-75 amperes, the 

new 9 mm "Suprex" carbon and the 8 mm 

"Orotip" C negative carbon can be substituted 

directly for the 8 mm-7 mm carbon 

trim up to 70 amperes*. Merely install 

appropriate holders and guides in your 

present equipment and get: 

• More light at slightly increased current 

• Equal light at same current 

• Lower carbon consumption and cost 

• Better light distribution at all currents 

• Above 70 amperes, see your theatre supply dealer 

for his equipment recommendations. 

B„y 

WISE'DEM*"" 

TO SEE 

THE 

DIFFERENCE! 

Th* trrmt 'Sufirtx" onj "Orotip" art iraJ* marks 

tf Union Corbid* and Carbon Corporation 

NATIONAL CARBON COMPANY 

A Division of Union Carbide and Carbon Corporation 

30 East 42nd SCrvst, M««r York 17. N. Y. 

Dist rift Salts O^cts: Allanu. Ch|Ciiitn. Dallas, Kansas City. 

Nov York. Pillvhiirith. San hrmiciticu 

/n Canada: NAliutml Curbun LxnilcJ. Munircdl. Turufitu. Wmuipci 

jH 

lOXOFFICE :: October 4, 1952 15

MI 

LUMINOUS AREA PYLONS 

A TREND IN SIGNS 

Introduction of Plexiglas in Theatre Field 

Particularly Effective in Shopping Centers 

uch of the new theatre construction of 

the past several years has been in nonurban 

areas. In the case of drive-ins, the 

location is literally, and of necessity, out 

in the country. Not quite so far removed 

from population centers, but still not associated 

with shopping centers. These 

planned merchandising areas that go hand 

in hand with most new housing developments 

frequently include motion picture 

theatres among their attractions, especially 

with the construction of very large, extensive 

shopping centers. 

Lighted signs have always played a vital 

part in theatre operations, and they obviously 

are fundamental to the success of 

drive-ins and shopping-center theatres. 

Here they must perform a double function. 

They not only inform customers of the 

program being shown, via marquee attraction 

boards, but they must also establish 

the presence of the theatre in a location 

where customers may not expect to find 

one. Fortunately, the sign designer confronted 

with the problem of a nonurban 

theatre display has several favorable factors 

to aid him in his solution. The sign 

generally does not have to compete with 

those of nearby theatres, and it is not 

going to be hemmed in by adjoining tall 

buildings, with the result that the designer 

can count on and take advantage of wide 

angle, long distance visibility. 

USE A TRANSLUCENT MATERIAL 

Several recent sign installations have 

shown a trend to the use of luminous 

pylons for the identification of a theatre's 

location. A luminous pylon is simply a 

structure faced with a translucent material 

back of which is a lighting source. At night 

the diffusing material spreads the illumination 

over the entire surface of the pylon, 

creating a large area of light as opposed to 

the more traditional exposed bulbs or tubing 

which only create lines or points of 

light. Tianslucent letters mounted on the 

pylon surface are illuminated by the same 

light source contained inside the pylon. Or 

in a variation of the treatment, extremely 

large widestroke letters can be created, 

against an unlighted background, by con- 

AT THE LEFT: 

This Plexiglas pylon is ot the Langley Park shopping 

center, a suburb of Washington, D. C. In the lower 

photo, it may be noted that there is an absence of 

exterior lighting. All light sources are behind the 

corrugated acrylic plastic surface. At night, the 

letters ore red, against a luminous white background. 

structing the letters of translucent material 

or using it to face metal channel outlines, 

with lighting enclosed behmd the letter 

faces in either case. 

An excellent example of the pylon treatment 

is at the new Langley Park shopping 

center near Silver Springs, Md., a suburb of 

Washington. Here the shopping center 

takes the form of a large arc, with a theatre 

at one end. Each end of the arc is 

marked by a high bdck tower about 50 feet 

high. On the face of the tower over the 

theatre the architects designed a projection 

pylon, built of white translucent Plexiglas 

acrylic plastic banded by stainless 

steel, on which are mounted red Plexiglas 

letters proclaiming "Theater." The theatre 

is otherwise unnamed. The pylon is 35 feet 

high, U feet deep and three feet wide; it 

is matched by a duplicate pylon at the opposite 

end of the center on which the letters 

spell out "Park Shops." The lightweight 

but shatter-resistant Plexiglas sheets, 

which are also impervious to the effects of 

weather, are corrugated to obtain an over 

all surface texture as well as maximum 

rigidity 

and strength. 

A THREE-DIMENSIONAL EFFECT 

An effect of solidity is also obtained by 

using formed, three dimensional letters, 

which are 26 inches high and are mounted; 

slightly away from the pylon surface on; 

transparent Plexiglas studs. The entire 

plastic area is backlighted by a grid oft 

white neon tubes spaced at eight-inch intervals. 

The Washington Glass Co. ofi 

Washington, D. C, erected and lighted the 

unit, using standard corrugated acrylic 

plastic panels manufactured by the Rohm' 

& Haas Co. of Philadelphia, and stock Plexiglas 

letters formed by the Amplex Manufacturing 

fcintf 

Co. of the same city. 

fitem 

One of the largest shopping centers injSimi 

the country, and a highly notable one from fSii 

the standpoint of architectural design, is 

the Shoppers World near Framingham, 

Mass. Described as a "double-decked Main 

street," it contains nearly 50 retail establishments 

ranged on two levels in a 

rectangle surrounding a handsomely landscaped 

interior court. The theatre for this 

shopping center is not a part of the store wj,, 

area itself, but is a separate structure imme- tuitt 

diately adjoining the main merchandising 

rectangle. The designs of signs throughout 

the Shoppers World were rigidly controlled 

for uniformity and good taste (three-fourths 


W*** 

OOUIK

I 

M.,i 

loppin? 

ten:i 

X, with ate 

' ol the art 

er about sole 

tower over t 

sued a 

projc 

mslucentPta 

id hy staiile 

i red PlesiEi 

I'lliethea: 

pylon is 3S If 

ee feet 

wide 

lylon at the s; 

thichtheletK 

rhe MMt 

esiglas 

sheK 

to the effects; 

obtain an OK 

11 as namig 

iLEFfECT 

Itfaolng the entrance and parklnR lot of the 

labopplnR center was selected as an un- 

Ughted background for ten-foot-hlKh let- 

^s spelling ••Cinema." The letters, of extreme 

simplicity In desinn, are stainless 

[of them are executed In PlexlRlasi by the 

larchllectural firm of Kctchum. Olna and 

iSharp. In order to obtain visual Impact 

Jwlthout blalancy for the slun markInK the 

jtheatres location, the side of the theatre 

eld steel 

lers 

channels capped with while translured 

at night. They are notable for their 

lack of glare and sharp definition at night, 

luMMmatcrj 

lannd 

iinJ the l(tt, 

TOWER OF LIGHT 

cent Plexlulas faces. An InterestinK color 

treatment was given the letters by using red 

neon backlighting so that the letter faces, 

(learning white by day. are a delicate pink- 

lue to the ability of the translucent plastic 

M •'spread" the light from a concentrated 

(ource over the entire plastic area. 

A type of luminous pylon treatment that 

:ould well serve to identify a drive-In theitre 

has been used In Cambridge. Mass.. to 

nark a unit of the Richard's Drive-In Restaurants 

chain. In this case the main body 

)f the pylon Is faced, on both sides, with 

'ormed red Plexiglas panels, each panel 

ihaped in a reverse pyramid design that 

[Ives a pionounced texture to the 10x32- 

oot area of the pylon. Advertising copy on 

he face of the tower is in exposed neon. 

aside the pylon is a single grid of 1,500 

eet of red neon that turns both sides of 

he pylon into a completely red luminous 

leacon at night, visible from far up and 

lown the passing highway. The display 

ras designed, erected and lighted by Signs, 

nc, of Boston, and has been so successully 

established as the •'red tower" that 

dentifies the drive-in both day and night 

hat similar pylons are being erected at 14 

idditional Richard's establishments, and a 

opyright taken out on this specific design. 

AmplesMaai 

ranslucent plastic, thereby requiring little 

This also keeps to a 

llnimum those unhappy occasions, particu- 

annoying to a theatre operator, when 

ECONOMICAL TO MAINTAIN 

ilso obtained t 

reas 

jlon surface i The 

eigM-inth 

it 

1 Glass 

Pifbytte''*' 

eplacement or repair. 

,„jl 

irly 

jj, 

notable 

lighted sign does not light up. 

ictural 

ar Frai 

ensional Idld These various examples of signs based on 

ind ate BOiiM he new technique of using large luminous 

for their attention values illustrate 

entj lie ingenuity with which modern sign deliljyasiidi 

Igners are taking advantage of new ma- 

ii Brials such as acrylic plastic. In addition 

Co- the pronounced visual impact achieved. 

uch signs are generally proving to be ecoacryi 

omical in terms of lighting maintenance. 

'^^^ ^^ because the light sources are proidstockPlf 

BCted from weather and harm by the 

111 

**'" ;3>angers in Green ond Blue 

esti 

retail 

50 

The handling of greenish and bluish 

so let* " 

la» 

ghting can be easily overdone. A light 

Ufusion of it against neutral or coollani 

fortl 

nted walls can be delightful in spring or 

e 

Ij 

^ immer. but too much will have your paestrncWe 

"Ons feeling and looking like something 

in 

ley have just seen in a horror feature. 

ubtle should be the word for this kind 

I atmospheie. 

Translucent Letters 10-Feet High Mark a Theatre 

These large letters on the side ol the auditorium identity the theatre at the Shoppers World iit 

Framingham, Mass. The plastic faces ol the letters ore white irt daytime arid pink at night horn red 

neon backlighting. The letters are made of stainless steel copped with a Plexiglas toeing. 

This 320squore-loot tower used by o restaurant in Cambridge, Mass., could be adopted to serve o 

drive-in theatre. Formed red Plexiglas panels are mounted in the frame. Both sides of the pylon are 

lighted at night by a single neon grid between plastic laces. 

t0 

SECI'I 

OXOFFICE October 4. 19.'>2 

17

WHAT DO YOU KNOW 

ABOUT THEATRE INSURANCE? 

When Your Protection is Planned 

You Can Get More for Your Money 

by D. K. MacDONALD' 

Whether you get the illusion or the 

substance of security in your insurance 

program will be determined in part alone, 

by the amount of money you are willing 

to pay for your insurance protection. 

Equally important is the provision of those 

services which are available from your insurance 

agent or broker. The purchasing 

of insurance entitles you to more than the 

delivery of the policies or the payment of 

the loss in the event of a fire or accident. 

This points up one of the basic reasons 

for disillusionment on the part of the insured 

theatre owner after he has suffered 

severe monetary loss as a result of an exposure 

against which he was not adequately 

protected. He had assumed that he was 

"completely" protected against the loss 

which occm-red. After the fire, damage 

suit, or accident, he discovers there are 

holes in his insurance program overlooked 

by both himself and his agent or broker. 

The missing element was the services 

which should have been provided to tailor 

the insurance program to fit the owner's 

individual business needs. There is no such 

thing as a "ready-to-wear" insurance program 

which will exactly suit the needs of 

every theatre owner. In each case, those 

coverages only, must be selected which will 

meet the individual requirements of that 

specific enterprise. Proper selection of 

those coverages can only be made if certain 

essential services are provided by your 

insurance agent or broker. 

Care should certainly be taken in the 

selection of the agent or broker who will 

handle your insurance coverage. There are 

experts in the insurance field just as there 

are experts in the business of exhibiting 

films. They, like you, are known by their 

reputation in the business world. 

In addition, however, the theatre owner 

must be sufficiently informed about the 

services which his agent or broker can 

provide. He at least shares equal responsibility 

with the latter, to take full advantage 

of those services so that he will know 

whether or not the program which is serving 

his firm is fully adequate. 

Just what are those services, and how 

'President, D. K. MocDonald 8. Co., Inc., Seattle 

can the theatre owner take advantage of 

the information when received to see that 

he is provided with a well-balanced insurance 

program? 

1. Insurance Summary. A quick reference 

resume of all your current coverages, prepared 

in easily digested form summarizing 

the provisions of each policy, would save 

time and effort in reviewing your insurance 

program. Such a summary kept up to 

date would make it much easier to catch 

the unprotected exposures. 

2. Insurance Costs. An annual request for 

an appraisal of your insurance costs, together 

with recommendations for reducing 

the over-all premium expense would keep 

the agent or broker alert for the current 

requirements of your business. If you have 

purchased your insurance from several 

agents or brokers there will almost certainly 

be some cross-coverages which can 

be eliminated, as well as other economies 

which can be effected. 

3. Inspection of Premises, if the agent or 

broker does not have a qualified engineer 

in his employment he can use the services 

of those representing the insurance companies 

with which he has placed the insurance. 

An inspection of your premises by 

an engineer may determine whether the 

fire rating on which your insurance rate 

is based is correct and not excessive. He 

will at the same time inspect your building 

for existence of special hazardous conditions. 

On the basis of his findings, a fire 

and safety engineering report may be prepared 

to pass on to the specialist of the 

organization. A properly prepared report 

will include recommendations for controlling 

hazardous conditions and clear, concise 

advice on providing adequate insurance 

for the inspected risks. 

4. Uninsured Risks. Consideration should 

be given to insuring every possible exposure 

that could develop a severe financial loss. 

A theatre owner owes to himself and his 

employes the knowledge of the types of 

coverages available to his business, and the 

cost of each. As situations change and the 

business grows, each rejected coverage 

should again be considered as the coverage 

afforded may have become a major need i| 

the overall insurance program. 

5. Appraisals, in these days of staggerinl 

building costs, Jthe insurable value of youl 

premises may easily be worth twice or evel 

three times the value you carry on youl 

books. As most business risks are coverel 

with fire insurance policies containinH I 

Average Clauses it is essential that t\r9 ' 

values insured agree with this clause ci 

you may be faced with severe co-insuranci 

penalties in the event of partial losse 

Though there is no agent or broker qual: 

fied to perform such an appraisal, they ca| 

usually tell when the values are out of lir: 

and suggest a good appraisal firm to do a 

expert job. 

6. Policy Analysis and General Recommerl 

dations. Each and every policy placed ol 

your business should be examined to dfl 

termine if it is the right form of coveragi 

to do the job it is Intended to do. Such al 

examination may expose excessive or iri 

adequate coverage. Appraisal can also 1:1 

made of your insurance management froiT 

the standpoint of efficiency, for slipsho! 

management could lead to slipshod seT\\ 

ices. Every effort should be expended tl 

see that all recommendations for insuranq 

coverages are completely unbiased. 

7. Continuous Counsel. Like the famil 

doctor, the insurance agent or broke; 

should be called upon for counsel as a cort 

tinuing service to help you keep your irj 

surance program in a state of health. /| 

the family doctor calls in the specialist i'< 

needed, the insurance agent or brok( 

knows the specialist in the insurance fiel 

and can call on these experts as the situ£ 

tion warrants. 

If the many services shown are requeste 

and are provided, you will receive a souni 

long-range plan for development of an ir 

tegrated program. Your over-all insui 

ance protection is strengthened throug 

more effective distribution of coverage. Yc 

eliminate guesswork from your insui 

ance buying, you are provided with all < 

the essential information needed for mal 

ing sound insurance decisions and as a ri 

suit, you will receive more for your insui 

ance money. 

18 

Th» MODERN THEATRE SECTIO

Oivilivn 

ODERNIZE YOUR SCREEN LIGHTING 

Like ttie liinil 

sgent 01 took! 

coimselasacoii 

your In 

on W 

([jreQuesf 

(iveasouD 

jntofanin 

er-all 

ned 

W 

turem 

;overa?t.l" 

Have the Brightest Big-Screen Pictures at Lowest Cost 

NATIONAL EXCELITE 

75 to 130 ampere high intensitif reflector type 

PROJECTION ARC LAMP 

Automatic arc crater positioning 

Air-cooled rotating positive carbon feeding mechanism. 

asaH 

rillSII 

FSECTIO 

DISTRIBUTED BY 

Big 16-'/2" reflector matches high speed f/1.9 lens. 

X 

. 

NATIONAL 

THEATRE SUPPLY 

mt H«lian«l • Simpl* • tludwortk.ln 

THERE'S A BRANCH NEAR YOU

tL. 

-^""' r;?^ °--- "''"" 

model popcorn 

Names of the other 

two latest 

machines tested with 

"0 1. ^* "Ie »0« '""" 

POPW. 

0=E°- ""° 

CRETORS "Hollywood" 

have been deleted 

'"»' '"' "too reP»o«o. .."OOT « »; « „„- from the telegram reproduced 

above. Your 

dependable Authorized 

CRETORS Service 

Dealer will be happy to 

give you full 

information, 

or write direct 

to Dept. BX 

CREIORS 

NATIONAL SALES OFFICES: 

corporation 

POPCORN BUILDING, NASHVILLE, TENN. 

CRETORS POPCORN machines have been built in Chicago, ill. by skilled craftsmen since ibbs 

20 

The MODERN THEATRE SECTIOI

ê/uM^ 

Famous Players Canadian 

Wins That Extra Drive-ln 

Business Via Contests 

Here Are the Scripts of Five Patron-Participation 

Promotions Used to Stimulate Sale of Confections 

Skmmfmmn 

s&atasv 

\{\ \ 

•=. — :? 

arlv^t* n>H«n, «Ha Jim, «• aM • 

III FT. Md • laaru** tt UH W m1«* 

\Mm itlU »*r*r* UM :4Kt-M •ma, t»» tt«r* **tU *m * JMiax MM** aa m 

•liU m i»»m •»»• Uf I* m- 

The drive-in theatre is an ideal place to 

introduce patron-paticipating contests as 

a means of stimulating refreshment service 

sales. It appears that the family group in 

the car loves to join in solving some simple 

problem, corny and elemental as it may be 

—and Theatre Confections, Ltd., the vending 

agent for Famous Players Canadian 

Corp.. is taking advantage of the situation. 

As part of its campaign to increase sales 

in drive-in theatres through a "sweepstakes" 

contest for managers and confection 

employes, Theatre Confections has devised 

a number of practical and inexpensive 

contests. 

In addition to these suggestions. Theatre 

Confections is rewarding managers and 

confection employes for introducing new 

ideas in merchandising, by giving a prize 

for the best merchandising suggestion of 

the month. 

The sweepstakes contest lasts for four 

weeks. First prize consists of $50 to the 

concession manager: $25 to the theatre 

manager, and $100 to be divided among attendants. 

Second prize provides $30 to the 

concession manager; $15 to theatre manager, 

and $50 to be divided among attendants. 

In addition, there is a consolation prize 

of wristwatches for counter attendants, 

concession and theatre manager of the 

theatre that has the highest percentage 

increase in the return per patron. A wristwatch 

also is to be presented to employe 

with the best suggestion to increase sales, 

and additional prizes will consist of special 

awards given by individual suppliers and 

firms for top sales of specific products. 

Prizes are made on the basis of quotas 

established for each drive-in theatre. 

The five contests following these general 

outlines: 

Star 

Identity Quiz 

This contest will not only bring people 

to the concession stand, but it also keeps 

your patrons movie-minded. 

No doubt, a number of your patrons have 

a keen interest in the movie industry and 

their stars, and this contest is based on the 

fact that a number of stars, although married, 

use their single names, e.g.. Betty 

Grable's married name is Mrs. Harry James. 

Select a well-known star, and announce 

his or her married name and request your 

patrons to identify the star. If possible, 

select a star from a coming attraction so 

that a plug for the picture can be worked 

into your script. 

Containers for submitting answers should 

be placed in the concession area along with 

a supply of pencils and paper. 

Some time between the time the show 

starts and intermission, have .someone draw 

the answer from the container. The first 

correct answer drawn will be the winner 

and the name of the winner should be 

announced at the start of the intermission. 

SUGGESTED SCRIPT 

Opening Announcement: 

"Good Evening. Ladies and Gentlemen: 

Welcome to the Skyway Drive-In Theatre. 

Windsor's favorite showplace. It's a lovely 

evening and I trust you all will enjoy yourselves. 

If the youngsters are with you make 

sure they visit our modern playground 

located just under the screen tower. Ladies' 

and men's restrooms are located each side 

of the concession stand directly behind the 

»M.OO frit* I* i« U*if4 •«>aUi «»« 

Ua MMVKijr *i.*ri iMraiM U r:aU Mia lA* •••«, tmt 

raw ca

Ai 

able to visit with your friends and neighbors." 

Scrambled Word Contest 

Any word can be used for this contest; 

e.g., name of drive-in, name of feature, 

manager's name, name of town or city, day 

of the week, etc. 

When a name has been selected, scramble 

the letters and place them on a sign reading 

"Tonight's Scrambled 'Word Is:" The 

sign should be placed in a prominent location 

in the back bar of your concession 

stand. Scratch pads and pencils should be 

provided in the concession booth, along 

with a container in which the patrons can 

submit their guesses. Name of winner 

should be announced at the start of the 

intermission. First correct answer drawn 

will be the winner. 



"Good Evening, Ladies and Gentlemen: 

There is still ample time to visit our clean, 

modern refreshment stand, located in the 

center of the grounds, directly behind the 

projection booth, where there are trained, 

courteous attendants to serve you. Enjoy 

delicious hot dogs, ice cream, ice cold 

drinks, hot, freshly popped popcorn and 

other palate-tempting items. 

"As an added feature, we have a new 

contest for you tonight, called the 

'Scrambled 'Word Contest,' which everyone 

can play. Your theatre manager has selected 

a word and the letters have been 

scrambled and posted in the concession 

stand. When you visit the stand try your 

luck in unscrambling this word. (Clues as 

to the type of word selected should be given 

here, e.g., 

'It's a well-known male star.') 

"The winner of tonight's scrambled word 

contest will receive (state prize). 

"The correct answer and the name of the 

winner will be announced at the beginning 

of the intermission." 

Lucky License 

Number 

One, two or three license numbers can be 

selected at random each night. If three are 

selected, the first one should be posted 

shortly after the concession opens, the second 

shortly before the show starts and 

the third number during intermission. The 

bulletin board for posting the license numbers 

should be located in a prominent location 

in the concession stand. 



"Good Evening. Ladies and Gentlemen: 

There is still ample time to visit our clean, 

modern refreshment stand, located in the 

center of the grounds directly behind the 

projection booth, where there are trained, 

courteous attendants to serve you. Enjoy 

delicious hot dogs, ice cream, ice cold 

22 

FAMOUS PLAYERS CANADIAN ADVICE TO EMPLOYES 

To Increase Your Sales^ You Must: 

'^'Open Concession at the same time as the boxoffice, and remain open until 

15 minutes after the last feature starts. 

Utilize field vending— Field vendors should be selling once the boxoffice opens 

until 

showtime. 

'*'Your merchandise must be well displayed, your counter must be clean, and 

your attendants should be neat and courteous. When a patron requests a box 

of popcorn, have the attendant ask the patron "A large box sir?" Have 

your popcorn machine operating during intermission. 

'I'Drinks 

must be served cold. 

'''Wieners should be cooking on roller grill during intermission. Hot dogs should 

be neatly wrapped in 

paper serviettes when served. 

drinks, hot, freshly popped popcorn and 

other palate-tempting items. 

"As an added feature, each night we select 

at random, three license numbers of 

cars entering the theatre. The numbers 

selected are posted on a bulletin board located 

in the concession area. Don't forget 

to check the bulletin board for tonight's 

lucky license numbers. If your license number 

is selected, you will receive a double 

pass to the Skyway Drive-In Theatre, and 

two gallons of gasoline from Smith's Service 

Station." 

Subsequent Announcement: 

"Hello again, folks: We have just added 

another lucky license number to the bulletin 

board in our concession stand. I would 

suggest all of you going over to the stand 

to see if you are one of the lucky winners. 

Remember—tonight's prize for the lucky 

license is a double pass to the Skyway 

Drive-In Theatre and two gallons of gasoline 

from Smith's Service Station. 

"Stretch your legs and come over to the 

concession stand where you will find piping 

hot hot dogs, freshly popped popcorn and 

a number of other taste-tempting treats." 

Mystery Tune Contest 

1. Select a record each night, preferably 

without lyrics, that is, or has been, on the 

"Hit Parade." 

2. The record should be played shortly 

after the boxoffice opens and two or three 

times with suitable P.A. announcements before 

the show commences. 

3. Scratch pads and pencils should be 

provided in the concession booth along with 

a container in which the patrons can submit 

their guesses. 

4. Approximately ten minutes before the 

show is scheduled to start, the "Mystery 

Tune" should be played with an appropriate 

P.A. announcement. 

5. Some time before the intermission, a 

draw should be made and the first correct 

answer drawn is the winner. Name of 

winner should be announced at the start 

of the intermission. 



"Good Evening, Ladies and Gentlemen: 

Welcome to the Drive-In Theatre. 

It's a lovely evening and I trust you 

all will enjoy yourselves. If the youngsters 

are with you, make sure that they 

visit our modern playground located just 

under the screen tower. Ladies' and men's 

restrooms are located on each side of the 

concession stand directly behind the projection 

booth in the center of the grounds. 

"For youi- added enjoyment, from now 

until showtime, you will be entertained 

by the latest records. The first record we 

play tonight will be your mystery tune. If 

you think you can identify it, go to the 

concession stand and deposit your answer 

in the mystery tune box. The winner to 

tonight's mystery tune contest will be announced 

at the beginning of the first intermission 

and will receive 24 bottles of 

Pepsi-Cola." 

Subsequent Announcement: 

"Ladies and Gentlemen: We are gomg w 

play the mystery tune once again so that 

each of our patrons will have an opportunity 

of naming tonights mystery tune. 

Your answer should be deposited in the 

mystery tune box located in the concession 

booth. You have plenty of time to visit 

the concession booth and name the mystery 

tune. Don't forget, tonight's prize is 

24 bottles of Pepsi-Cola." 

Magic Word Contest 

In this contest, the name of one of the 

products sold in the concession stand is 

selected, e.g., hot dogs, popcorn, etc., and 

the word selected is the "Magic word" for 

the evening. 

The purpose of this contest is to bring 

the patrons to the concession bar at slow 

periods which would vary in every location. 

Select the time in your theatre when 

The MODERN THEATRE SECTION

It's been said before! We'll say it 

again! 

THERE'S NO PEOPLE 

LIKE SHOW PEOPLE WHO OWN 

AMERICA'S THEATRES 

In New York, in Hollywood, throughout 

the land, you've shown us that there's no 

going all-out with even more effort 

keep it 

that way. 

to 

business like American show business for 

cooperation and just plain friendliness. 

Pepsi -Cola continues to be America's 

fastest growing cola favorite and we are 

So let us help you build your refreshment 

business. We will be glad to show 

you how you can profit with Pepsi-Cola 

and, remember, Pepsi-Cola is a big part 

of good showmanship. 

cop''*' 

.co\

. . a 

1 

STOP SELLING COLD, SOGGY POPCORN! 

Exhibitors All Over the Country Have the Answer 

KEEP Your Popcorn HOT and Crisp Under Any Conditions 

Tlie Hollywood SERVEMASTER has EVERYTHING for Top Profits 

* Stores up to 350 boxes or bogs of popcorn. 

M Eliminates one attendant during peak hours. 

* Tops for speed. Over-the-counter selling. 

M Animated display, brilliant lighting, elevator wells. 

* Eye-appealing, streamlined design. 

* Geared to handle peak crowds easily. 

* Economicol operation. Plugs into any 110 

to 125-volt AC electrical outlet. 

Get the full story. Write NOW! Or you may use the FREE 

postcard on page 57. marking in this ad's key, 24-B 

24 

7 7ê{^ mone(^ maker for i/our theatre''/ 

SODAMASTER self-contained Dispenser serving.. 

^W 

. . . sparkling, perfectly-mixed 

drinks from the famous 

5 in 1 MIX-MONITOR faucets 

Now you enjoy extra profits from soft drink sales in 

your lobby or drive-in concession stand. The compact new 

Sodamaster Beverage Dispenser cools and serves many different 

flavors from each of its famous self-cleaning Mix-Monitor faucets. 

Drinks taste better, too! There are no bottle problems, no flat drinks. 

Units are completely safe, sanitary and easy to operate. 

Sodamaster fits every conceivable space requirement. 

It's fHit . 

GENERAL OFFICES 

CANFIELD, OHIO 

WEST COAST OFFICE 

1851 RANDOLPH STREET 

LOS ANGELES, CALIF. 

For full facts, send in handy attached coupon. 

flick of the ivrist and a drink is served.' 

Nome . 

Address 

City 

^m^di/ XmA coiipo/n ôc{

" 70% of Our 

Concession Sales 

Are from Popcorn..." 

". 

, . mill ihin'fi Iniilirr iIihii wr rvrr 

drmmrd poMiblr whrn «rr nwilrlirii from 

wiirinrn lo Manlry ArinlixTal I'opcorn 

Mitrliinm," imyii Ktillin K. SlunrbrtMtk, 

MuiiuKrr, Kilrl's I'alarr Thrairr, Clliirago, 

lllinoin, a 2.'>00 ural lioimr. "Wr find thai 

on-luralion poppinR ha* inrrraaed our 

*alrn fivr lliiic* ovrr warnirr aalrs." 

Yuii, luo, will marvrl al nrw aalca and 

profiu wlirn you Irl Manlry mipply you 

will) marliinm and roinplrlr upplir* for 

IMippinR and nrllinK puprorn. G«l ihe 

farln 

litjafl 

m^ 

d-i^ -•\ 

o' 

r;4^ 

f\ 

Manley, Inc. 

1920 Wyondolte St., KanMS City 8, Mo. 

MANLEY, INC. 

1920 Wyandotte St., 

Kansas City 8, Mo. 

Please send me complete information on Manley Arisi 

crat Popcorn Machines. 

Q Please have a Manley 'epresenfative call. 

Name- 

Firm- 

Zone 

Stote_

j| 

25 Year 

Candy Habit 

that's Growing 

Every Day 

Folks are just plain used to 

having Old Nick and Bit-O- 

Honey around ... in vending 

machines and theater lobbies 

the country over. A Quarter- 

Century of nation-vîde acceptance 

Is the proud claim of these 

luscious 

bars. 

And no^-another 

delicious bar joins 

this profitable pair... 

'PERSONALIZING' A CONCESSIONS DELIVERY 

Fast delivery—National Theatre Supply's 

Los Angeles branch has acquired a new 

fleet of trucks similar to the one shown 

above for "personalized" store-to-theatre 

RCA Has Chair Coverings 

Now in 

Lumite Fabrics 

The theatre equipment section of RCA 

Victor now has available Lumite fabrics 

in colorful patterns for its line of International 

chairs. They are woven of durable 

saran plastic and are reported scuffproof 

and resistant to rot and mildew, easily 

cleaned and fit tightly. Lumite is a product 

of the Chicopee Mfg. Corp. of Georgia 

and has proved popular in warmer climes 

because it lets air circulate freely and is 

crisp and cool to the touch. 

delivery of the complete NTS concessioqf 

line. The goods are carried in the com' 

pany's own trucks and handled by NT£ 

personiiel on regularly scheduled runs. 

Top-quality coconut and 

chewy coramel blended 

to moke a bar growing 

rapidly in popularity 

every doyl 

Write for samples and information today'. 

If you buy from a supplier, please include his name. 

SCHUTTER CANDY COMPANY 

4730 W. Augusta Blvd., Chicago 51, III. 

Packaged Item to Dime 

The New England Confectionery Co. has 

announced that Necco chocolate peppermints, 

a product which it has marketed for 

35 years, will hereafter be packaged only 

in the large-size 10-cent package. 

The MODERN THEATRB Buyen' Guide and 

Reference Section is an invaluable aid to theatremen 

the year 'round. Keep your copy 

handy at all times, and use it often. 

They say popcorn may replace the straw vote as t 

barometer of popular opinion. At least that's ibi' 

word from Popcorn Village, Nashville, where thi 

idea of having popcorn poll boxes originated. /) 

theatres across the country, concession attendant, 

ore letting patrons get their popcorn in boxes grace* 

by the faces of either Eisenhower or Stevenson—ant 

ikeepi'ng count so that the favorites may be de 

termined. 

Many theatres also are using the poll idei' 

to stimulate the "get out the vote" campaign. 

The New "SODAMAKER" Is 

a Top MONEYMAKER! 

i 

26 

The NEW Patented SPEED-SCOOP 

Three times more efficient. Scoop and pour a 

bagful of popcorn in one single cosy motion. 

Mode of light, stainless aluminum. Cool hardwood 

handle. Perfectly bolonccd for maximum 

efficiency and speed. Only $2.50 at your Theatre 

Supply or Popcorn Supply Dealer. 

SPEED-SCOOP 

2021 MORAGA ST., SAN FRANCISCO 22 

\^^>^ 

Moke the most of your concession stond with 

The New SODAMAKER 

A manually-operated, constant-flow 

Soft Drink Dispenser that is 

specifically designed to meet 

theatre or concession requirements. 

LOWER COST AND MORE PROFIT with LESS FLOOR SPACE 

.... Dealer Territories Open .... 

SUPERIOR REFRIGERATOR MFG. CO. 

822-S24 Hodlamont Ave. St. Louis 12, Mo. 


It pays to give your patrons what they want 

ON THE SCREEN 

:|| 

ritli 

fir extra profit... display popular 

CO. 

Wrijlg^ Spearmint Doublemfnt and Jm} fruit Gum 

, .,' iBOXOFTICE : : October 4, 1952 27

For 

YOUR 

BOXOFFICE 

EngroTcd by 

our excIuBiT* 

process on lucite 

to your 

apvciiicatioas. 

« 

LAMOLITE 

ILLUMINATED PRICE ADMISSION SIGNS 

Our enlarged plant facilitiei assure 

OVERNIGHT service from coast to coast. 

Plastic Signs Engraved for the Entire Theatre 

Send lor Folder 'Pal pend 

Edgar S. 

Bowman 

B82 Sixth Arecue New York 10. N. Y. 

^

So good, we want 1o send you one 

FRI E! 

It's 

the new MARS premium now 

being offered, coast-to-coast, 

over SUPER CIRCUS TV-on every 

Sunday afternoon for SNICKERS 

and 3 MUSKETEERS 

It's the Super Circus Snickers Shack— a most 

amazing 3-dimension house full of tricks, 

laughs and fun! So good, we want to send you 

one free to take home to the kids ... to see 

yourself what a salesbuilder it's going to be! 

Mail the handy coupon below and get yours 

right away. 

More good news! Super sak-sman. Art Linkletter 

is back on the airways with his jjopular 

"People Are Funny" show" for MILKY WAY 

and FOREVER YOURS, and . . . more fuUolor 

ads for MARS Toasted Almond BARS 

in LOOK and COLLIER'S! 

Feature Snickers and YOU can cash in on the Super Circus 

Snickers Shack. It's the hottest fun toy ever 

offered at such a low price — 15*^ and one Snickers 

candy bar wrapper! 

Remember, Mars is backing you all through 1952 

with the most aggressive advertising 

campaign in Mars history! 

So get ready, get set, and go with 

Mars this Fall. 

MARS, INC., 

2019 N. Oak Park Ave., Chicago 35, III. 

Please rush my free Super Circus Snickers Shack to: 

Nome 

MARS, Incorporated 

a019 North Oak Park Ave., Chicago 35, III. 

Makers of America's fastest selling, choco/o(e-covered 

candy bars: Milky Way, Forever Yours, The 3 Musketeers, 

Mars Toasted Almond Bar, Snickers, Mars Cocoanul Bar 

Store or Compony_ 

Address 

City. 

1-4 

Slate 

SECIlOl OXOFFICE : 

: October 

4. 1952 

29

. 

i 

MERCHANDISING 

NEWS 

#1 

premiums illustrated on the cup. Tl 

company is making available display can 

for soda fountains and vending machine 

Theatremen may obtain these throug 

local distributors of the beverage. 

Two New Theatre Candies 

Introduced by Nestles 

Two new chocolate products, created et 

pecially for the theatre trade, have bee 

placed on the market by Nestles—a 10-cei 

chocolate "Nibbles" and a 10-cent chocola-i 

SBO 

a 

Clotii 

idickeo 

with WATERFALL ANIMATION 

That Will Increase Counter Sales 

a beautiful dispenser com- 

. . . giving a 

The BUCKINGHAM is 

bining simplicity of design with unusual animation 

and illumination. Beverages coscade from 

the top of the Sphere downward 

cool, thirst-creating outdoors effect. A top light 

illuminates the fountain so that the cascading 

action and cool beverages can be easily seen. 

BEVERAGE PREMIUM OFFER 

The fountain division of Orange-Crush 

Co. has introduced a merchandising idea 

which is based on a premium offer imprinted 

on vending cups. The promotion 

works this way: A consumer sends in two 

cup labels plus 15 cents for one of several 

"Semi-Sweets." Both items are packaged i 

a duplex cellophane, heat-sealed bag wit 

transparent window. This places the ne 

candies in the fast-growing transparei 

bag market—which has risen 22 per cent i 

candy sales. 

The new "Nibbles" bag consists of smai 

pieces of milk chocolate while the "Sem 

Sweets" package also has the small piew 

except that they are a darker, stronger tyi 

of chocolate. The 10-cent price has bes' 

left off the package so that theatres mai 

charge 11 cents and 12 cents, if necessar 

The company is making counter and bac 

cards available. 

^\(flb(î/vti\ep(^^JlM(IJj>f£A? 

gtlet 

lalei 

i sitcl 

SffllSO 

tmi 

to 

En 

3: the I 

«li!ie; 

Kltl 

Ilelel; 

Hetb 

Eiilliii; 

THE 

BUCKINGHAM has 

• Increased Concession Business Wherever Used! 

• Upped Beverage Soles 100% Over Standard 

Types of Equipment! 

• Proven Itself a Top Money Maker that Will 

Increase Your Counter Sales! 

Designed For Modern Merchandising . . 

18" high, 30" diameter — perfect for every counter. 

12 Gallon capacity Clear Glass Sphere. 

Cools from 75° to 42° in 5 minutes or less. 

Stainless steel, quick-draw faucet. Spun Aluminum 

illuminating cone. 8" diameter filler hole. 

THE BUCKINGHAM GUARANTEE 

The entire mechanism and moving parts 

of the BUCKINGhlAM Beverage Dispenser 

are warranted against defect and failure 

for a period of one year. Complete repair 

and replacement of any parts will be 

made without charge by the foctory during 

this period, upon return of complete 

unit to the factory. Minor adjustments, 

if necessary, will be made without charge 

for a period of one year on location. 

for Complete Details, contact your nearest 

jobber or write to 

modern refreshersjnc. 

55 EAST WASHINGTON ST., 

CHICAGO 2, ILLINOIS 

BUTTERLIKE AROMA . . . stops 

em in their tracks — makes 'em want to 

eat popcorn. 

BUTTERLIKE 

APPEARAN 

. . gives your popcorn a golden hue 

, . makes it look good enough to eat! 

BUTTERLIKE TASTE . 

. 

that satisfying flavor that makes 

'em want to eat more popcorn! 

POPSIT PLUS 

ONLY "^^^^^'*'''— GIVES 

YOUR POPCORN THESE THREE FEATURES! 

pURt 

P\us less cost per bag, fewer 

"duds", easy to measure 

accurately, pours in all weather 

on\y 

Afo(/e hi C. F. Siinonin's Sons, Inc. phna. 34, pa. 

uiiie 

little 

Ma 

are 

30 

The MODERN THEATRE SECTIOI 

HOITli

. .vestment 

. 

' 

scommend 

. 

lay 

I (amine 

; tanned 

I 

ne 

: concentrated 

HEATRE 

LIGHTING 

Continued Irom page 10 

spiayoi 

! inach: 

rately stocked for euch room or Kroup 

nit—are Kone. It Is time to make another 

roup replacement. 

When an exhibitor uslnn fluorescent 

lh,(. 

ghtlnn notices unusual behavior of the 

Sf«6e. 

imp. It should be checked immediately. 

'he two IhinKs to watch for are: 

1. Glowing of the lamp only at the ends. 

sCandiiIjjlth the middle section dark. This should 

,1 le replaced speedily, as. If it Is left In the 

"'IfiS ilrcuit too lonn. it will have a tendency to 

I'ls.creaifc; 

*. lijve t« 

verheat the ballast. 

2. Lamp flashlns on and off. The fault 

111 be found to be either in the lamp or 

s"B-aio.fj 

starter switch 

price has t«| s Both of these should 

'Wtchoci-i'h^ 

B checked immediately, as delay may de- 

^ttpacka'ti 

sealed ba« n 

TOy the ballast. 

places the 

CONCENTRATE ^ 

ON THE LAMPS 

Maintenance of the liehting system can 

IS transparrf 

123 per ceo: 

upon the lamps. Wiring 

Qd switches do not require much attenon 

from the exhibitor, once they have 

onsists of snj 

Me the 

Ben properly installed. 

"Sf: 

small piio 

Modernization In an older theatre does 

lie 

J.stronsetw resent some problems. The owner must 

In possession of full knowledge about 

Jhe current-carrying capacity of his wir- 

tsMtwes; ig. It is quite probable that the older 

inter and tt leatres were equipped with just sufficient 

Irlng to accommodate the lighting inallation 

at that time. When modernizaon 

occurs, this almost invariably means 

lat the demand for lighting load will be 

luch greater than previously existed. In 

;neral. this is likely to require an almost 

/ jmpletely new wiring job, to be able to 

andle the much larger load. A qualified 

'^' 

^ 

)nsulting engineer should be called in to 

the situation, and to determine 

lat the installation is being properly 

and correctly made, and that cir- 

I 

llts are not being overloaded. 

I 1920 LIGHTING PROBLEMS 

The problem of maintenance of some of 

II 

'iie rococo type of lighting used in deluxe 

leatres of perhaps the late Twenties prents 

special complications. The capital 

is there, but in some cases por- 

I. ens of this are no longer readily utilizable. 

problem is commonly the various dlf- 

( culties in connection with replacement of 

»> naps because of the structural design. 

• 

leally, a lighting engineer would like to 

complete fixture replacement 

:id modernization, but in some cases this 

not be either architecturally or ecosmically 

feasible. The general architec- 

î iral treatment of a 1952 theatre is enfrely 

different. 

It is important that all air conditioning 

Iters are checked frequently and kept 

jsolutely free of dust. Unless this is done 

18 unit will not get the volume of air for 

hich the system was designed through the 

Ills. Dirty filters can set up sufficient 

distance to cause serious damage to your 

ms. Dirty filters can also be the cause of 

irty auditorium walls. 

ALREADY 2,000 THEATRES HAVE 

INSTALLED THIS MIRACLE SCREEN! 

rfyere MUST be a reason! 

Satisfaction in every seat! 

Plain to see from any angle! 

Eliminates glare and distortion! 

Gives 

amazing new depth! 

Perfect sound transmission! 

No perforations! 

IT'S 

EASY ON THE EYES! 

CYCL§RAMIC 

Cusfom Screen 

B. F. SHEARER COMPANY 

LOS ANGELES 1964 South Vermont RE. 3 1145 PORTLAND 1967 N. W. Kiamcy • AT. 7543 

SAN FRANCISCO 243 Golden Gate Ave. • UN. 1-1816 SEATTLE 2318 Second Ave. • EL 8247 

EjIBESECt Ij 

3XOFFICE October 4. 1952 

31

PROJECTION AND SOUND 

The Motor-Generator: How to Care 

For Your Power Supply Equipment 

by WESLEY TROUT 

b VERY EXHIBITOR and projectioiiist 

wants perfect projection and sound. Perfect 

projection cannot be had unless the 

projection room is equipped with modern 

high-intensity lamps, a flexible arc lamp 

power supply, new, modern rectifiers, modern 

projector with sturdy base, fast antireflection 

coated lenses, well-known brand 

projection screen, good reels, film mender, 

enclosed rewind and good, high-fidelity 

sound equipment. 

We know that the amount of light from 

an arc lamp is affected by the voltage delivered 

by the power supply equipment. The 

power supply delivered to the arcs must be 

non-wavering and absolutely steady. The 

modern motor-generator set gives splendid 

service and needs little care except occasional 

lubrication, infrequent brush replacement 

and cleaning. 

EQUIPMENT HAS LONG LIFE 

The life of a motor-generator set is 

longer than any other type of equipment 

furnishing DC for arc lamps. Care should 

be used in the selection of motor-generator 

sets, keeping in mind it pays to buy only 

the best. Modern sets will fill every amperage 

requirement, from 40 to 70 amperes, 

and larger set from 40 to 125 amperes. 

Generator sets should be mounted on a 

good base, such as outlined in Modern 

Theatre, July 5 issue, page 35, Cine Clinic. 

Brushes should be perfectly fitted to the 

curve of the commutator. A new brush 

can be made to fit the commutator perfectly 

by placing a strip of No. '2 sandpaper 

under it, on the commutator, slowly 

rock the generator armature back and 

forth a few times, or as many times as 

necessary until the brush fits the curve 

perfectly. When removing sandpaper, lift 

the brush up in holder and be sure not to 

get any of the particles from the brush on 

the commutator. Use a soft, lintless cloth 

to clean commutator. Check brushes and 

see that they do not stick in their holders; 

keep tension strong enough on brushes so 

they make good contact on commutator. 

Don't be alarmed if your motor generator 

feels hot to the touch of your hand. As 

long as you can lay your hand on it you 

need not worry that anything is wrong. 

The motor or generator temperature can 

be around 90 degrees centigrade, or 190 

Fahrenheit. The generator room should be 

equipped with a good thermometer with a 

centigrade scale. 

ALWAYS KEEP CHECK ON OIL 

Always keep a check on the oil and if a 

bearing runs hot, shut set down and flush 

bearing with kerosene and refill with clean 

oil. Sometimes hot bearing trouble can 

be cured by simply flooding the bearing 

with new oil. You will have little trouble 

of this kind if you use oil that it recommended 

by the manufacturer. Be sure and 

leave drain cock open when flooding a bearing 

with oil, placing a pan under it to catch 

this oil so it won't run on floor. Be sure 

and close drain cock when refilling bearing. 

If commutator is sparking badly, the first 

thing to check is the commutator surface 

which may be dirty and should be cleaned 

with a clean, lintless cloth, and brushed out 

with a brush stiff enough to thoroughly 

remove any foreign matter which may accumulate 

in the segments. Dirty brushes, 

uneven tension on brush will cause sparking. 

If the brush will not clean commutator 

thoroughly, it may be necessary to use a 

small strip of 00 sandpaper and hold it, 

while the machine is rurming, on the commutator 

until bright and clean. Now again 

clean the surface with a stiff brush and 

cloth. Be sure and use only the type 

brushes recommended by the manufactu 

for best results. Be sure, also, that 1 

brushes fit properly in the holder—not 

tight nor loose. Brushes will stick in 1 

holder if they are dirty or the holder 1 

dirt in it. Clean with emery cloth ui 

brush works freely up and down. Bri 

may need to be "trued up" by laying 

flat on a piece of No. 1 sandpaper, or 

flat surface, then rub brush thereon ui 

you are sure it is true and will fit perfeci 

FOLLOW MANUFACTURER'S ADVICE 

Bear in mind that the operating effl 

ency of any motor-generator set deper 

on the minimum amount of ballast res 

tance (rheostat for voltage drop betwe 

arc lamp and generator), since all res 

tance above that necessary to secure 

steady arc, and correct voltage and ampi 

age at the arc, is wasted and absolut 

unnecessary. 

Follow strictly the manufacturer's ri 

ommendation when installing 

changing ballast resistance. A certi 

amount of resistance is necessary, becau 

if there is too little, the arc will be very v; 

steady and screen illumination will be po 

Supply dealers always give this their ca: 

ful attention and send the necessary equ: 

ment with each motor-generator instal 

tion. 

Motor-generator sets will give high ef 

ciency with careful, intelligent main' 

nance. If the machine is kept clean, pre 

erly lubricated, commutator kept clean a 

bright, brushes sufficient length and me 

ing good contact, most all generator s 

will give over 70 per cent efficiency. A gc 

base is important for the set to rest 1 

so the armature will "float." The pro] 

oil 

or grease should always be used for t 

bearings. If the commutator bars w« 

down too much, the commutator will have 

be turned down on a lathe by a first-cli; 

machinist. Be sure all wires, switches a, 

fuses are large enough to carry the Ici 

without overheating. Keep switch conta 

clean and wire tight at terminals. Or 

from the motor-generator set can "tri' 

DC current be secured. 

HORIZONTAL -TYPE 

MOTOR-GENERATOR 

The 

motor-generator 

control box with ammeter 

and y/olt-meter 

should always be mounted 

in the projection room 

so that the projectionist 

can keep an eye on it 

and maintain voltage 

and amperage. 

"ojSû^'^" 

EXCITER FIELD 

EXCITER FIELD 

COIL 

EXCITER 

BHUSHOlDER 

SEPARATE EXCITER 

ARMATURE 

INTAKE VENT 

FOR FRESH AIR 

MOTOR STATOR 

GENCRATOR flELO POLE PI€CE 

NERATOR SMUNT FIELD COIL 

GENERATOR ARMATURE 

MAIN 

BRUSMOLDERS 

BLOWER FAN 

COMMUTATOR 

EXHAUST VENTS 

BALL BEABIN& 

COMPLETE 

SELF'PROTCCTINC 

MOTOR 

* 

ARC WELDEO, 

STEEL FEET 

LAMINATED 

GENERATOR FRAME 

32 The MODERN THEATRE SECTIi

' 

, 

*s 'ill Eoch month in the MODERN THEATRE Sec 

stick 

a 

rion, Wesley Trout will prcicnt practical que»- 

^ ""lie how., 

lioni ond answers perloining to sound ond pro 

jtction. If you ha»e o technical problem send it 

ia and it will be onswered here. 

TWtl'S ADVia 

ê operatic .. 

I set Jej, 

We operate a theatre in a small town and 

Jii till til 

Mniiot at present allord regular sound 

5f,' 

lervice inspection. We do have dual chan- 

•*' amplijier and keep plenty of spare parts 

"f. siate 

essary 

to 

voltage ai 

steii 

and 

aU 

installinj 

istauK. A ce.i 

wessaij, tea 

'arcwillbeveij 

linationwillliep 

SiTethistif 

tie necessary eij 

'•senerator uKtJ 

1 will give high i 

mieliigent 

is 

'

I!. 

Develop High -Intensity Arc Slide Projector 

mechanics to do repair work. Many c 

these projectionists work only nights t 

the theatre and work at some other jo 

during the day. Therefore I present serv 

icing articles that are of practical hel 

every day, and I try to make them eas 

to understand and not too highly tech 

nical 

I suggest that you secure a binder am 

place these service articles in it fc fi'tP 

handy, future reference. I have ha^ (*' 

over 24 years of experience in servic lilof. 

work and in compiling technical data o 

projection, electricity and sound. Ya 

can be assured, through my experienc 

and my advisory staff of well-known et 

pha 

0inf 

gineers, you are receiving authenti SffW 

maintenance advice that will help yo 

keep your equipment in good operatin 

condition, whether you have service c 

not. 

I 

The 

Prop 

situal 

Mai 

rem 

Kenen 

COMMENT ON DATE SNIPES 

Bed. 

The new projector, adaptable for indoor theatres or drive-ins. 

Projecting pictures of a size and brilliancy 

comparable to large-screen theatre 

projection, a universal high-intensity arc 

slide projector which accommodates 2x2- 

inch, 3'/4x4-inch and 4x5-inch slides has 

just been developed by Strong Electric 

Corp. of Toledo. 

This new projector fills a long-standing 

demand for an arc slide projector capable 

of projection pictures to the mammoth size 

screens of drive-in theatres. It is also ideal 

for school, college and church auditoriums 

and classrooms, particularly where there is 

difficulty in darkening the room. 

In projecting 4x5-inch slides it will 

largely be employed by TV and motion picture 

studios for projecting background 

scenes before which the play is enacted. A 

50 C.F.M. capacity blower cools the slides 

so effectively that even dense slides may be 

projected for an hour or more without 

damage, it is claimed. 

CINE 

CLINIC 

Continued from page 33 

Good, straight reels should always be 

used for the takeup reel. 

How can I check loudspeaker (not a PM 

speaker) field coil for "shorts and 

grounds"? 

Loudspeaker fields which are suspected 

of being "open or shorted" may 

be checked with an ohmmeter. Testing 

for a shorted field you place the ohmmeter 

prods directly across the field coil, 

with your equipment data at hand it will 

give you the ohms. When a field is found 

open or shorted, sometimes you can repair 

It by taking off the insulating paper, 

and you find the trouble is right on the 

surface of the coil and can be repaired. 

The field winding is of very fine wire and 

34 

As compared to the yellow light of the 

Mazda, heretofore relied upon for slide projection, 

this high-intensity arc projects a 

snow-white light that gives the picture real 

brilliancy and sparkle. The projector is 

extremely simple to operate. It can be 

plugged into any 110-volt A.C. convenience 

outlet. 

Economical of carbons, the motor-driven 

arc burns 6mmx7-inch copper-coated carbons 

at 45 amperes and 21 volts to project 

7,500 lumens of light. The burning time for 

one carbon trim is 80 minutes. The optical 

system includes three lenses and a SVi-inch 

focus polished glass reflector of 24-inch 

working distance and lOli-inch diameter. 

The length of the projector is 78 inches 

and adjustable legs permit establishment 

of the optical center at a height of from 

36 to 55 inches. A projection angle of as 

much as 27 degrees downward and of 10 

degrees upward is afforded. 

care should be used in its repair. If the 

field is "open" your meter will not show 

a reading when leads are connected 

across terminals, of course. A test from 

either of the field leads to its frame will 

enable you to show up a ground. In 

making the latter test you should have 

wiring diagram handy as some fields are 

naturally grounded. 

/ find your articles on sound and projection 

very interesting and helpful. Keep the 

good work up! The advice you sent me on 

repairing intermittent movements and 

grinding compound worked fine for me 

and I was able to do a good job— thanks to 

you!— Odell Hunter, Pine Bluff, Ark. 

Projection and sound equipment is 

sold to thousands of exhibitors located in 

small towns where they cannot always 

employ experienced, competent projectionists 

who have sufficient knowledge of 

Now for a few whacks at the suggestio 

that we stick a five-frame black spot t 

our date snipes to conserve film. Thi 

may be commended as a patriotic effort t 

speed defense, but I think it is barking u 

the wrong tree. I have been conservin 

little date snipes for years, but not by sub 

jecting the audience to that annoyin 

black spot in there. Here is my way of fig 

uring: I just cut off one sprocket hole t 

make a splice. (When splicing duplitize 

color film, such as Cinecolor or Magna 

color, scrape the emulsion off the colo 

stock if making a splice that will show o: 

the screen, and scrape the back side of th 

black and white date strip, even if ya 

have to turn your splicer around. This wi 

avoid the red or blue strip that will sho^ 

on the screen if you scrape the emulsio: 

off the black and white film.) Now by 

painful bit of arithmetic I arrive at thl 

following figures : Three splices a week wl 

remove six sprocket holes a week. Durin 

that week I will run it about 16 or moD 

times. In 20 weeks I'll cut off 60 sprocke 

holes and run the film 320 times. Sixt 

holes is 15 frames, not quite a foot, so m 

snipe is long enough for another 20 week* 

But, if you burn anything but punk t 

your lamp you have done considerabl 

cooking of that film, and maybe it is get 

ting sort of brittle and liable to tear. W' 

wouldn't want to risk that, would we? An( 

remember, we haven't subjected our patrons 

(the folks who pay our salary) U. 

the considerable visual shock of five frame.-! 

of black either. Let's conserve film anc 

stuff, boys, but may I do it my way? WhUi 

I'm fussing may I say this? Some conserving 

could really be done by crackinj 

down on those fellers who insist in winding 

trailers right on their rewind shaft 

It tears a foot or two all to. 

In five second.-; 

then, one nut tears up more film than oni 

of us can conserve in 20 weeks. If you an 

one of us who are blessed with a peacl 

of a manager, why not talk him into get 

ting you a stripping flange to wind th 

trailers on? They are like a one-sided ree 

and handy as a hip pocket. I have a six 

inch one and only once or twice have 

wished for a larger one. 

The MODERN THEATRE SECTIOU 

to oil 

atlio: 

iless 

mueei 

flte, 

j,To 

uyp 

udoi 

ae. 

i. St 

Yi 

!fect( 

_«

' 

' 

j 

,' 

»ork. 

Mi; 

— "111(1 

["'P'aclicai 

'"«» highly 

When Theatre Oivners o/ /tmcricn met in 

I 

'asliiiigton a week ago, K. II. McCuUough, 

hairman ol the theatre equipment and 

OCessories committee, presented this 45- 

Wcles in 

oint report on its 

« 

findings on maintenance 

I have' 

nd equipment problems of the U.S. exxwnce 

in i^. 

(bitor. 

nechiicaiijj,^ 

1. There Is no shortage of equipment. 

Uly fspfr:; 

ot« 

2. Proper maintenance of equipment has 

j/fered because of poor business In varlus 

situations. 

•Mt til) 

111 have 3. Many exhibitors have held in abeynce 

remodeling work and equipment re- 

sen* 

lacement because their resources are exausted. 

AT! SNIfiS 

iatthesusjK 4. A well-lighted front is recommended, 

Me Watk spd 

lot of small marquee copy about current 

"Serve film, 

ttractions is hard to read. Large letters. 

rlth 

ipaitioiitelli: 

less copy, will attract more attention. 

nkitisbarkm; 

[arquees with animation are still quite efel) 

BCtlve. 

rs, tat not by 5. Torn, worn and faded floor coverings 

to that aiin( 1 any public place indicate either business 

: is my way ol 

bad or lack of interest in proper mainteance. 

e sprocket hoi 

6. Screen presentation is very impormt. 

Your projection screen must be in 

lecolot or Ma; 

iiOD off the t; 

erfect condition. 

that wi 

le iMct 

strip, even if 

1 

around, This 

rip that will 

rape the emiii 

ifilm,) Now? 

ic I arrive at 

spBcesaweek' 

>s a week. D«r 

about 16 or b 

;utofff(lspr« 

s 

320 times, 

luiteafoot,.. 

another 30 18 

ling but piint 

done considers 

1^ 

1 maybe it is s 

/! 

I 

uV >r^^ ^ 

balile to tear. "^ 

«U 

would it, 

objected otii i 

ly our 

salary 

.ockoffivefraJ 

lonserve filn 

itmywy!^''^ 

Some t: 

this? 

done by era* 

' 

JO insist in sli 

rewind 

leir 

[(.Infiveseco. 

lorefilm"""' 

II y»" 

weeks. 

P 

sed with a 

lalkhia 

iiueto 

, 

;eaone-sii^1 

h 

Set. I 

. or twi 

OAS 45-POINT REPORT ON THEATRE UPKEEP 

imphasizes the Need for Continuous Care of Property and Equipment 

7. 'Mill r ill I- many new type motion picture 

.scuin., nil the market. 

8. Plastic, perforated sound screens cannot 

be washed, according to manufacturers' 

instructions. They can be reflnlshed with a 

good, prepared screen paint. 

9. The percentage of increa.ses In prices 

of equipment and supplies since 1940 is as 

follows: 

Seats 143% 

Boxoffice 76% 

Carpet 120% 

Carpet padding 76% 

Display frames 166% 

Draperies 79% 

Pi'ojectlon equipment, supplies 115% 

Stage equipment IIO';; 

Furniture and miscellaneous 116% 

Janitor and lavatory supplies 105% 

Marquee letters 126% 

Carbons 33y3% 

10. There has been considerable improvement 

in air conditioning systems during 

the lEist ten years. Remember, we all like 

a cool, comfortable spot during a hot spell. 

11. Refrigerating equipment has been 

'P' 

#f' 

.u,..—^,, ^^^ LENSES 

munufactured .somewhat along the same 

lines for the past several years. It is a matter 

of price as to who gets the order for 

new equipment. Cost of complete system 

of air conditioning equipment today. Including 

ducts, fans. compre.ssors. etc.. Is 

approximately $600 per ton. 

12. Oood engineering and good advice 

from someone who knows Is a requisite. 

13. Give your patrons cool drinking water 

from a good, clean fountain. Candy, popcorn 

and peanut eaters require lots of 

water. 

14. Repairs are costly. Supervise, or have 

supervised, all repair work. 

15. Sound equipment does not require as 

much service as it did during the advent 

of sound and since that time. 

16. Where good operation is essential and 

where the management requires auditorium 

house lights to be dimmed rather than just 

flipping the switch, we recommend that 

lighting loads be dimmed by transformation 

rather than wasting energy, as is the 

case of the resistance dimmer. 

17. It Is suggested that power and light 

Leading Chains and Drive-ins 

CHOOSE B&L 

SUPER CINEPHOR 

Only Bausch & Lomb Super Cinephor Lenses provide the extreme color 

i^^J"^^ "v^'lv ^. correction, sharp definition and edge-to-edge brilliance necessary to project 

the finest possible screen images. That's why theatres nation-wide are 

replacing old lenses with Super Cinephor Lenses for their 

showings of great pictures. 

Build patronage . . . build profits . . . with vivid, 

sparkling screen images. Replace NOW with B&L 

Super Cinephor Lenses 

— 

i4% to 100% brighter.' 

Continued on page 36 

iHEAttE S lOXOFFICE October 4. 1952 35

— 

45-POINT 

REPORT 


THOUSANDS OF EXHIBITORS 

rates be checked. This is a large operatic 

expense. 

18. Power and light companies charg 

nothing for advice about your electrica 

operating equipment. 

19. Are you getting maximum screen illu 

mination from your projector light souro 

to your screen? 

''fotect the heor« 

With 

RCA SERVICE 

and there's a reason why: 

RCA SERVICE is 

Prompt • Efficient • Courteous 

RCA Service Company, Inc. 

A RADIO CORPORATION OF AMERICA SUBSIDIARY 

CAMDEN, NEW JERSEY 

20. A fresh paint job will give those varii 

ous spaces a clean and new appearance 

Oil paint is recommended. 

21. We find 130-volt incandescent lampi] 

for theatre signs and marquees last longeii 

and reduce maintenance. 

22. The loss of the small amount of illu 

mination by using an over-rated voltagi 

lamp is insignificant in comparison to thi 

saving effected. 

23. The same applies to theatre interio 

incandescent lamps. Suppose you were us 

ing 120-volt lamps and your circuit voltagi 

was 120 volts. There are many surges or 

your incoming light service which maj 

vary upwards to the full 130 volts, there 

fore if you were using 120-volt lamps thi 

lamp filament would deteriorate quiti 

rapidly. 

24. It is wise when selecting equipment U 

order something standard and make sun 

replacement parts can be obtained. 

25. Hanging and suspended lighting fiX' 

tures seem to be a thing of the past in ne» 

theatres and those which are remodeled. 

a'i 

K'l: 

im 

ml 

HERE'S A PROFOUND STATEMENT: 

î^d a Mattel o^ 0fUniO4t 

We at Raytone have been boosting wide angle vision for years. 

Today two systems are available ... a fluctuating light surround, 

or the system we believe in ... a steady light surround 

of constant, low intensity level. Day or night, the human eye 

views a panorama in constant light. 

That's the system for us 

the one most nearly approaching normal viewing conditions. 

We CAN give you wide angle vision. It's a tremendous step 

forward. Our new system, the TRANSGENIC SCREEN 

SURROUND will be marketed in November. It will also be the 

ideal stage treatment when true Third-Dimension projection 

arrives. 

Need a new screen? 

Try Pantex . . . the best screen 

your money con buy. 

Stays white. Tearproof. Rantni! 

Washable. All vinyl plastic SCREEN CORPORATION 

I6i ClOIMONI AVtNl* • BBOOKllfN S NfW »«« 

36 

SEE OUR NEW SCREEN SURROUND AT BOOTH 16 

TESMA TRADE SHOW 

26. The new method of lighting is re 

cessed spots (R-40 type) under marquees 

lobbys, foyers, restrooms and auditorium. 

27. Where colored hghting effects are re-i 

quired for the auditorium, recessed neor 

coves have been adopted by many lighting 

engineers. 

28. Eliminate all possible glare from the 

patrons. There should be no light leak* ^, 

from exit signs or lighting fixtures. 

29. Hanging exit signs with edge hghtinf 

for auditoriums are recommended. 

30. Many exhibitors have put those proi te 

jection room effect machines back intc 

operation. Lighting effects are very pleaS' 

ing during intermission. 

31. We find many progressive manager! 

who keep trying to improve their operation 

Equipment dealers may have somethint 

new. Keep up with the times. 

32. Keep vertical and roof signs, als(A{^ 

marquees, clean and in good condition. 

33. Dress up that shabby looking boxoffice. 

34. Perhaps a new boxoffice may changi 

the entire appearance of the lobby. 

35. Business is not that bad. Torn, dirt; 

and uncomfortable seats will drive awa; 

business. 

36. A check on a few situations reveal 

music in most theatres during intermis 


a: til 

!i.L 

m 

iSll 

Tli 

im 

8.1 

(Al

to theato liu 

iposeyouweri 

TO circuit vol; 

'f 

My sarge 

nice 

1 1!0 n 

20-volt 

wliich 

deteriorate 

i,tli 

:d aid make 

of tlie past iD 

If 

1 are remodelfi 

)f lijhtiiii is 

under Dams 

indanditorim 

iEg effects are 

m, recessed k 

lie 

glare from 

le no light la 

! fiJtiires. 

veputtboseii 

Is 

are very pl 4 

their opt-' 

ittking a lasting background material for his 

htatre display cases, William Carrey, manager of 

'he kitz Tfieatre, Birmingham, Ala., has made unique 

lu of a piece of linoleum. He wanted something 

'hat would always keep its color, that would fit in 

rrt/i 

the color scheme of the theatre, and that would 

tlways blend with the colored posters and photofraphs 

displayed. A piece of multicolored spatter 

moleum filled the bill. 

(Ions is not up to par. Some theatres have 

ised the same music records for years. 

37. Local music dealers will help make 

lelections for you if you have no musical 

alent. Scratchy recordings and poor music 

(umoy patrons. 

38. Acoustical conditions for auditoriums 

ôuld be carefully analyzed. Limpet plaster 

good. It comes in any color. Fibrebias 

is also very good. There are also many 

)ther acoustical properties which are quite 

patisfactory. 

r''' CALI 

BS, 

i 

39. It is highly recommended with new 

nstallations, if space permits, that opera 

itialrs be spaced 36 inches back to back 

and loKc seatu be spaced 38 Inches lo 40 

Inches back to back. 

40. When deslgnInK a new theatre, future 

television equipment should be given 

consldcrotlon. Projection room layouts may 

be obtained from the Society of Motion 

Picture and Television Engineers. 

41. Glass doors are recommended for 

lobbys. Light locks can be constructed to 

prevent outside light from entering the 

auditorium. 

42. There Is no scarcity of construction 

materials and there is plenty of labor. 

43. Stage and house drapes dress up u 

theatre. There are many new designs ol 

Ntage drapes and many new materials with 

flitter, which sparkle and accept lighting 

iffects, and create a beautiful appearance 

44. A title curtain which closes in after 

each subject Is quite effective. 

45. Lighting effects, such as bringing up 

colored foots and borders a little between 

subjects, are very good. Where no foots 

md borders are available, supply houses 

usually have an Inexpensive Incandescent 

effect machine for such a purpose. 

Need for Vacuuming 

There Is one efficient way, which is also 

dependable, for removing dust and grit 

from floors and upholstered furniture and 

that is with a vacuum cleaner. A good 

vacuum cleaner picks up the dust and fine 

particles that come within the reach of 

suction and, more than that, it draws out 

the imbedded portions as well. A good 

vacuum cleaner will remove the dust from 

cracks of the bare floors and the grit from 

the carpets. 

The display portion of a marquee should 

always be faced to the maximum flow of 

traffic. If the theatre is in the middle of 

the block, without benefit of the advantages 

of increased visibility of a corner location, 

a V-type marquee is usually best, 

because it permits better visibility to traffic 

of fairly wide copy space. If the theatre is 

located on a city square, emphasis should 

be placed on the front portion of the marquee. 

It is well to remember that the size 

of the copy can seldom be too large. Remember, 

the marquee is the theatre's best 

and most economical means of advertising. 

SAVE MORE ON CARBONS 

Pai*ota Pexiding 

CARBON COUPLERS 

\»t You Burn All the Carbon 

"They're Expendible" 

jljy 

lookins rkl most popular carbon saver. Used by more 

ptfltrei than ALL other mokes COMBINED. 

jjjtemaycln: 

At all progressive supply houses. 

will 

•r Hundred, postpaid: Not Packed in Mixed Sizes. 

lorndi i or 7mm S2.00 

drive 

«' 

ois 

reri 

riuteti' 

or 5/16-inch $2.25 

•" $2.50 

No worrying about iniury to high 

pric«d carbon savers. 

urn 'wn up, you (till profit. 

Full 

Refund 

If not 100°o 

Satisfied 

Improved production methods create greatly 

REDUCED PRICES 

Same high quality. 

WORLD'S LARGEST producer of Carbon Sovers 

Most ecenomico/ carbon lorer you ner used! 

CALI Products Company 

3719 Morjorie Woy Sacramento 20,' Colif. 

THE 

ASHCRAFT 

HYDRO-ARC 

designed to produce 

MORE LIGHT at LESS COST 

than any Suprcx Lamp It u the mo$t 

economicol ond high-powered lamp for 

SMALL and MEDIUM 

DRIVE-INS 

We recommend the HYDRO-ARC for 

drive-in screens from 40 to 57 feet wide 

s 

ASHCRAFT 

36-32 Thirty-Eighth Street 

GRIME DOES NOT PAY! 

Replace Worn and Discolored Screen 

and Increase Your Light Tremendously 

FXAMEPROOFED AND FUNGUSPROOFXD 

SOUND SCREENS: White Plastic 39V2C sq. ft. 

Beaded Screen 49' jc sq. ft. 

FLA^4EPROOFED BLACK DUVETYNE SCREEN 

MASKING. 3S inches wide 69c yd. 

.^^Z,^ . SPECIAL VALUES IN 

•— 1 r^ STAGE SETTINGS 

^yê?'^^ Send dimensions of >our stifle. 

ESTD.l 1S2G 

S.O.S. CINEMA 

SUPPLY CORP. 

Dept C. 602 W.52 ST., N. Y. 19. Cable: SOSOUND 

DCNVBI.COLO. 

Sold through Thcotre Supply Dcolcrs Exclusivclv 

t> 

EAlffiS 

jjlj 

lOXOFFICE October 4, 1952 

37

— 

— 

RtCTlFIERS 

Spectacular Sign Used in Oklahoma City 

» 

The only rectlM cri 

Cfpccially designed, 

manufactured and 

tested in one p|ant together 

with and for use 

with motion picture 

projection arc lamps. 

This is highly important, 

as efficient operation of 

each type and rating of 

arc necessitates a rectifier 

specifically engineered 

to its particular 

reauirements. 

There is a dependable 

Strong Rectifier for every 

type projection lamp: 

2-Tubc 

- 4-Tube 

- 6-Tubc 

Single and Three Phase 

Models for 

• Rotating Feed Angular Trim High Intensity 

• Copper Coated Coaxial High Intensity 

- 1 K.W. High Intensity 

• Low Intensity 

All assure smooth output current, long 

life, 

low operating temperat ure, and flexibility 

in control. 

Write for 

Free Literature 

THE STRONG ELECTRIC CORP. 

City Park Ave. 

Toledo 2, Ohio 

PROJECTION LAMPS • SLIDE PROJECTORS 

SPOTLIGHTS • RECTIFIERS . REFLECTORS 

YOUR PATRONS 

SEE THE DIFFERENCE! 

REPLACE YOUR OLD SCREEN 

WITH A NEW VINYL 

SUPER-LITE 

SCREEN 

Get clearer brighter pictures and SAVE 

current-carbon costs. Moderately priced. 

Ask your dealer for a comparison test 

sample 

IMPROVEMENT 

PAYS 

VOCALITE SCREEN CORP. 

Roosevelt, N. Y., U.S.A. 

The Center Theatre in Oklahoma City, 

which is off the main thoroughfare, recently 

introduced a spectacular 50-foot outdoor 

display which has created a great deal 

of favorable comment in the community. 

Designed and created by General Outdoor 

Advertising, it serves this four-fold purpose: 

1. It directs patrons to the theatre. The 

neon arrow atop the sign flashes on and 

off. 

2. The sign acts as a frame for a 24- 

sheet which is changed weekly and advertises 

current product at the theatre. 

3. It enables the exhibitor to perform 

a public service. The new type thermometer 

is a 15-footer which can be easily read 

from a considerable distance. 

4. The sign is spectacular and never faiL 

to draw the eye of the passserby. Th.< 

General Outdoor Advertising people saj 

that no other outdoor display in the country 

for a theatre, or any other adver 

tiser, can boast of the features of the display 

which is a painted bulletin and poste; 

in one, is animated with neon and give; 

the temperature reading. 

At the turn-on ceremonies recently, thi 

quartet shown in the photo participated 

Left to right: E. A. McCarthy, manager o: 

General Outdoor Advertising in Oklahomt 

City; Forrest Means. GOA account execu 

tive who handled the project: Dean H 

Davis, manager of the Center Theatre, am 

H. C. Pederer, president of State Theatre, 

Inc. 

ISl! 

m 

esjitii 

El! 

its 

Slf 

lie 

Ol 

1 

iiil-i 

kt 

MJ 

kiit 

H 

S5C 

S( 

few 

ton 

^ 

FOR COLOR IN MOTION, 

GET THE GOLDE. 

ROTOCHROME ji 

Six beautiful, flowing colors add 

interest to displays, candy counters, 

Do 

l;afi?.d 

ere. more business with 

changing colors. Compact, light 

weight, easy to set up. Long-life 

bulbs, trouble-free mechanism. 500 

watts of brilliant color. Pipe clamps, 

wail and ceiling brackets available. See 

your dealer—or write to 

^ 

GOLDE 

MANUFACTURING CO. 

48«8 N Cbrk St.. Ch rano 40. III. J 

To^ respond to this advertisement, use postagepaid 

card In this issue, using this ad's Key 

Number 38-C. 

KROEHLER ^lîSli^CUBky THEATRE SEATS 

*"Push-Bocl(" is o trade-marlt owned and registered by tlie Krochlcr Mfg. Co , 

Napervillc, III. 

I nil 

Sllit! 

38 

The MODERN THEATRE SECTIOI'

. 

be an economical, 

eas.v-to-clean material admirably 

adapted to modern design. And an even 

more important consideration was the pos- 

JLightweight Metal 

Panels Introduced 

iFor Theatre Walls 

Corrugated, Perforated 

Sheets Also Allow Better 

Light and Sound Control 

lar ami never 

passserby : 

M? people 

play in the ti. 

iny other ,;C' 

atnres metal sheathing would prove to 

of the ; 

ietii and ft; 

1 neon and e;i: 

sible 

Dies recentl!', '. 

trol by means of perforated metal. 

loto participaa 

irthy. manase: 

actual use. 

ling in Olilaht: 

4 account esc 

roject: Dean 

Iter Theatre,! 

of Stele Tt-i 

gated to produce a saw-tooth surface. 

eye strain. 

modern theatre eliminates contrasts. 

11 

blends into the metal sidewalls. 

m 

ance. 

BOXOFFICE 

£AT«E SECW October 4, 19,'>2 

TThen the architectural firm of 

Ketchum. Gina & Sharp beKan planning 

the Cinema Theatre in the Shoppers' 

World, at F1-amingham. Mass., they began 

an examination of new materials for use 

In the theatre. It wa.s their belief that a 

improvement in light and sound con- 

The idea has proven to be successful in 

The practical development of the idea 

was a lightweight metal panel punched in 

an all-over pattern of holes, each hole less 

than one-eighth of an inch in diameter. 

In addition the panels were sharply corru- 

The 

'teeth" were correctly spaced to catch and 

deflect the light thrown off by the screen. 

for with the rays bent at right angles to 

the sight-line of the viewer there is no 

The darkness of the ordinary theatre 

magnifies the whiteness of the screen, and 

vice versa, whereas the interior of this ultra- 

This 

can be credited to the perforated metal 

walls whose function it is to catch and diffuse 

the brilliance of the chief fixed lighting 

element, the screen. Moreover the 

architects, in conjunction with lighting experts, 

were able to achieve a constant level 

of soft illumination by surrounding the 

screen with a band of translucent plastic. 

This merges into a curved plaster wall that 

Like the old-fashioned gaudy and gilded 

interior, the darkness that characterized 

"the movies" is obsolete. The Shoppers' 

World Cinema is filled with a glow that 

permits the patron to find a seat without 

difficulty and enjoy a glare-free perform- 

The second and equally important func- 

The corrugated, perforated metal paneli cover the walls, balcony arid ce/7/ng To achieve a conjtonf 

level of soft illumirtatior}, the screen Is surrounded by a band of translucent plastic which, in 

turn, merges into a curved plaster wall that blends into the side metal panels. 

tion of the metal walls was worked out in 

conjunction with acoustical consultants. 

Sound waves easily penetrate the perforations 

to reach strategically spaced acoustic 

materials that create dead or reflective 

areas—becoming more resonant, for example, 

as they strike against plywood, less 

when they come in contact with Rberglas. 

An outstanding advantage is that the metal 

panels can be removed without trouble if 

shifts must be made in sound adjustment. 

The corrugated panels cover the walls, 

the balcony front and the ceiling. The 

latter, curving toward the screen in a 

An advantage of the metal panels is that they 

can be removed without trouble, if shifts must be 

made in sound adjustment. Photo shows how panels 

were used for the balcony and the rear of the 

auditorium, and handling of lighting 

broadening arc. Is pierced with a few recessed 

downlights. 

According to Morris Ketchum. the perforated 

metal was no more expensive than 

other materials in ordinary use for such 

purposes and. its strength increased by the 

bending process, performance has been 

highly satisfactory. 

The 1,500 seats distributed between the 

main floor and a balcony are arranged unconventionally 

in staggered and indented 

patterns with occasional gaps. Varying 

widths for the aisles help regulate traffic 

and. together with the informal seating, 

contribute to visual and physical comfort. 

Chairs are crimson, the carpet gray and 

crimson, and the walls, decorative in themselves 

because of the perforations, are 

painted a neutral gray. 

Air conditioning equipment is located 

next to the projection room but the Cinema 

is heated by the same central steam plant 

that serves all the buildings in the Shoppers' 

'World. 

The exterior of the theatre is no more 

than a thin skin of 4x8-foot asbestos board 

held in place by aluminum strips. These 

strips, bolted to the structural frame of the 

building, are in themselves an integral part 

of the decoration. This lightweight envelope 

requires less steel, less construction 

time, and is less expensive than conventional 

masonry walls. 

The lobby is a one-story glass-enclosed 

addition to the front of the building: a 

showcase with a gaily painted background 

and contemporary furnishings. Baffles are 

used instead of doors to keep light out of 

the auditorium. 

The Shoppers' World, largest regional 

shopping center in the east, was entirely 

designed by Ketchum. Glna k Sharp. Located 

at Fâmlngham. Mass.. near Boston, 

the S8.000.000 project has 50 stores and 

parking space for 6.000 cars, which gives 

ihe theatre an audience potential of mammoth 

proportions. 

39

SINCE 

the exhibitor is host to his patrons, his 

responsibility to them never ceases while they 

are in his theatre. Lilcewise, he has an obligation 

to his employes, and most certainly wants to protect 

his own interests. Thus, he must maintain constant 

vigilance to keep the theatre safe. In this installment, 

L. E. Pope, concludes his discussion of heating 

systems and continues into the problems faced 

by theatremen in successfully maintaining a refrigeration 

system at top-level comfort. 

L. B. Pope 

SOME TIPS ( 

PART XVII 

THE THEATRE HEATING PLANT; 

THE REFRIGERATION SYSTEM 

by L. E. POPE 

Care of Heating Plant . . . concluded 

Continued from last 

month 

of fresh air entering your theatre to conserve heat or 

refrigeration. Large crowds use the oxygen from the ait 

in a given space rapidly; therefore, this used air must be 

replaced with an ample supply of fresh air for health 

reasons as well as the comfort of patrons. 

28. Special care should be given heating boilers at end of heating 

season. A cast iron heating boiler should remain fiUed with 

water to the working level during the summer and the furnace 

and gas passages should be thoroughly cleaned. If the 

idle period is likely to include freezing weather, the system 

should be drained. A steel heating boiler should be emptied, 

dried and cleaned internally and externally, with man hole 

and hand hole plates removed during the idle period. The 

furnace combustion chamber and gas passages should be 

cleaned immediately after the end of the heating season. A 

steel heating boiler which remains filled with water and 

coated with soot when out of service deteriorates rapidly. 

Refuse should not be burned in the furnace of a heating 

boiler during the summer since the intense heat caused 

thereby may result in the burning or the cracking and 

fracturing of the boiler. 

29. See that all operating permit certificates required by law are 

posted in glass covered frames near each object for which 

the certificate of permission is required. Where local ordinances 

are more restrictive than these suggestions, the local 

regulations should be rigidly followed. 

30. The question of color-coding for quick and easy identification 

is in many cases of considerable importance. This is particularly 

true where lines 

are numerous, complicated or in 

close proximity of each other. The problem thereupon becomes 

one of safeguarding against damage and accidents 

which might result from erroneous hookup, such as steam 

lines with water, etc. It also involves "time loss" consumed 

in tracing, etc. The painting done for color-coding is of 

vital importance as a preservation, particularly where damp 

exposures prevail. 

31. The suggestions listed below on ventilation and refrigeration 

40 

safety should prove helpful. Other problems pertaining to 

ventilation and refrigeration should be referred to special 

section in this manual on ventilation and refrigeration. 

A. Local and state codes determine amount of fresh air to 

be added for each 100 patrons. Do not reduce the amount 

B. Do not overheat your theatre, as overheating is not only! 

uncomfortable to patrons, but the air will also be more 

beneficial to health when kept at lower temperatures. 

C. Refrigeration has to do with humidity as well as effective 

temperature. The reason one refrigeration plant is superior 

to another is its ability to control humidity and 

therefore effective temperature. A person's reaction to 

heat or cold and comfortable temperatures is more in 

proportion to a wet bulb thermometer than a dry 

bulb thermometer, although there are few wet bulb thermometers 

in use as compared to the dry bulb type.i 

People are comfortable at temperatures in the upper 

seventies if the air is dry enough, and they are also comfortable 

in the lower seventies if there is enough moisture 

in the air. 

D. Increasing indoor relative humidity artificially in winter 

does not give the benefits to health and the economy 

that are claimed. It does help to prevent excess drying 

out of furniture, but it may under certain common, piactical 

conditions seriously damage the walls of a buildhig 

by moisture deposition from vapor moving outward. 

Except under unusual and special circumstances, adding 

moisture to the air in winter is of dubious value. 

E. Due to an undersized refrigeration plant, many buildings 

are keeping the temperature too cold to be effective. It 

requires more refrigeration capacity to control the humidity 

and temperature in the correct proportion. The 

amount of time spent in a refrigerated space and the 

outside temperature should be taken into consideration 

for health and comfort. 

F. The following chart gives an acceptable inside condition 

according to various outside conditions for health and 

comfort where you expect to occupy the building three 

hours or less. Where the building is to be occupied for 

longer periods, reduce the humidity and increase the 

temperature according to the time of expected occupancy. 


Pi 

in 

u 

u 

1) 

« 

a 

6 

It 

n 

n 

Ids 

ClOf

A MANUAL OF PREVENTIVE 

MAINTENANCE FOR THE THEATRE 17 

bPER TEMPERATURE CONTROL 

i$: 

Outside Dry Inside E>ry 

Bulb

j 

DRIVE-IN 

THEATRES 

With the Rockies Risini 

As a Backdrop^ a Helem 

Drive-In Theatre Boasti 

Of a Spectacular Setting 

V^NE OF THE MOST spcctacular settings fori 

drive-in theatre is in tlie valley of the Rockies i 

Helena, Mont, where Ralph A. Hahn and Don an 

Keith Dedrikson opened their Sky-Hi Drive-l 

Theatre. 

To the north rise the majestic Rockies, and to tb 

west is the dome of the state capitol building abov 

the town itself. With the rugged west as the settln, 

the theatre follows the motif of the countryside i 

design. Sturdy timbers are employed in both cot 

structlon and establishing the decorative touches. 

There's a knotty pine entrance area and al 

traction board, a refreshment service buildir 

paneled in knotty pine and a 15,000-foot rust 

fence built in basket-weave of wide, natural-finis 

This attractive sign marks the entrance to the drive-in. The lettering is held by five 2x6s, 

each 27 feet high. The sign and attraction board light up in red against a background of 

blue, silver, red and yellow blinking stars. Lights inside the entrance way illuminate large 

"Thank You" and "Call Again" signs over the entrance arches. Natural knotty pine boards 

were used for the entrancewoy and the arches have been painted a forest green. 

fir timbers. The service building also is built ( 

knotty pine. 

The basket- weave fence was inspired by the nee 

for wind and snow resistance, as well as for whf 

the owners thought was a need for a rustic toucl, 

The timbers actually were woven in and out, wit, 

no nails used except for the bottom baseboards. 

The 500-car area has a natural slope, whic! 

simplified the construction job. 

I 

CREDITS: Proiection: RCA • Ramp lighting: RCA |, 

Changeable letters: Wagner • Acoustical materiol: Celotex. 

This bostei weo»e fence of fir planks was inspired by the need for wind resist 

ance as well as providing the rustic touch. There are no nails used except 

for the bottom baseboards. The 15,000 feet of fencing will be varnished to 

keep the ioit rustic look as well as protect the timbers from snow and rain. 

It looks like o difficult and arduous task, but the owners claim they actually 

i 

picked on the design because they were in a hurry to get the fence up 

42 The MODERN THEATRE SECTIOIll

;.>*»»'**' 

• 

-*'' ' 

"^WK» 

(U 

A view taken from the west entrance ol the conceision buitding shows the inward ilope ol the ynack 

bar to the floor for better standing comfort Lamps in varied colors have bowling pin bases Peanut 

and popcorn machines are across the bar and a concession counter is located at the west end entrance 

at one end of the bar Behind the bar, space has been utilized carefully for convenience and quick 

customer service. Girl assistants wear attractive red-checked uniforms to blend with the red trim. 

Looking toward the west, from their 

parked automobiles, patrons get a view 

of the state capital dome rising above 

the city At dusk, against the setting 

sun, early arrivals at the drive-in get a 

romantic Technicolor-view of their state 

capital 

building. 

Built low to the ground, the concession building does not obstruct the view yet accommodates the projection 

room, restrooms and office besides the snack bar. Exterior walls of forest green are overlapped 

by wide, natural finish knotty pine eaves. A sound green concrete foundation guards against rain 

seepage and is used for the inside floor. Standing in the doorway are owner-operators, Don Dedrikson, 

Ralph A. Hahn and Keith Dedrikson. All architectural designing was done by the three partners 

A panoramic view of the entrance area, the screen tower, ramp area and the Hocky Mountains rising as a backdrop. 

October 4. 1952 43

' 

TIME-PROVEN 

EPRAD 

IN-THE-CAR SPEAKERS 

Have the Lowest Known 

MAINTENANCE COST! 

In 10 years complete parts and 

labor maintenance costs average 

less thon 10% per season per 

speaker! 

--_-:- 

Double-Ramping Features W. Va. Drive-ln 

15 

Eprod's excellent performance is the result of 

unexcelled 

step has 

workmanship 

been taken to 

and best materials. 

make the Eprad 

Every 

speaker 

the best on the market , . . yet keep it reasonobly 

priced! 

• Glow'Top Junction Box • Silicone'Trtated Cone 

• QUICK DISCONNECTS permit connecting without tools. 

• VARNISHED VACUUM-IMPREGNATED TRANS- 

FORMERS 

• STAMPED STEEL SPEAKERS with one screw assembly 

Write for FREE Literature and Name of Your 

Nearest Dealer. 

EPRAD 

111 MICHIGAN ST. TOLEDO, OHIO 

lit 

For Befter Service 

And Higher Profits 

EVERY DRIVE-IN THEATRE 

NEEDS THE 

DlirrrTrniA a concession on whnis 

DUrrC I CI\IA . .Hot and cold compartmtnti. 

HOT BOX WARMER 

PORTO-FOUNTAIN 

on a removabk 

dolly. Rolls easily. 

tor hot or 

cold 

drinks 

Ask for descnpiire littrature, prices oad deilyery 

THE WALKY-SERVICE CO. 

401 Schwelttr Bldg. Wichita, Kani. 

ADLER 

CHANGEABLE LETTER DISPLAYS 

ADLER GLASS-IN-FRAME DIS- 

PLAYS — "REMOVA- PANEL" 

FRAMES — "THIRD DIMEN- 

SION" PLASTIC & CAST ALU- 

MINUM LETTERS. 

An unusual double - ramping 

plan distinguishes the new East 

Drive-In Theatre in Huntington, 

W. Va., the largest outdoor theatre 

in that state. 

With a limited acreage, and a 

desire to build a theatre with a 

1,100-car capacity, the owners, Sol 

and Abe Hyman, worked out the 

double-ramping system with Motiograph. 

Inc. 

By laying out the area so that 

there is a single driveway for each 

two rows of automobiles, substantial 

space which ordinarily would have been 

taken up for approaches was saved. The 

plan enabled the owners to add several 

hundred cars more than it the traditional 

drive-in layout had been used. The problem 

was to engineer the job so that the 

patrons in cars on the rear ramps obtained 

a good view of the screen, and this was 

solved. 

In the upper left of the top photo can 

be seen a unique swimming and fishing 

imiJfcJt"* 

M 

pool which the owners included in the layout, 

and in the lower left is a miniature golf 

course. The playground is in front of the 

screen. Charleston Theatre Supply Co. installed 

Motiograph projectors, 100-ampere 

arc lamps, 125/150 ampere generator, and.] 

in-car speakers. A special Motiograph 

sound system was installed and is believed 

to have more emergency facilities 

than that installed in any other drive-ln 

in the country. 

u 

ADLER "SECTIONAD" LOW COST 

CHANGEABLE LETTER DISPLAYS 

*tet 

WR>rf FOR FREE CATALOG 

*

' 

I 

I 

Although 

I 

The 

Ipluorescent 

lis 

Dimmer 

Developed by GE 

'or Use in Theatres 

î 

Wed in ttf 

' 

aminiattire: 

i in front o: 

e Supply Co 

tors, 

cial 

Bed 

.fgency 

lOO-an:-: 

Motio?::; 

and is 

fatii-'- 

IV other drive-. 

MCIDIil 

A development In fluorescent lighting 

toward which exhibitors have been looking 

has now been achieved. Fluorescent 

[amps may now be 

dimmed smoothly and 

Mflclently—something which the lighting 

Industry has been striving for since the 

nception of the fluorescent lamp. 

The new light control system, developed 

)>• General Electric lighting engineers, was 

lemonstrated at the annual technical conerence 

of the Illuminating Engineering 

Society held in Chicago In mid-September. 

ONLY TWIST OF A KNOB 

By means of the new control system, the 

)rightness of the lamps can be controlled 

nerely by turning a knob. Just as incan- 

[lescent lamps have been dimmed or 

arlghtened for many years. The system 

I'reatly increases the flexibility of fluoreslent 

lamps and the range of uses to which 

hey can be put. according to GE engineers 

lohn H. Campbell and Harry E. Schultz. 

fho designed the circuit making the conrol 

system possible. 

The system consists of a dimming conrol 

unit and especially designed matching 

i&llast. Although the equipment is still in 

he design stage, General Electric says an 

•arly release for production is anticipated. 

General Electric's specialty transformer 

^nd ballast department will produce the 

ontrol system. It will be available for use 

Îth either the conventional 40-watt preleat 

type of lamp, or with the new 40-watt 

rapid start" fluorescent lamps. Two sizes 

f controls will be made, one operating up 

lo eight lamps, and the other up to 35 

^mps. 

By means of a circuit which maintains 

he starting voltage but changes the curent 

to 

affect the light output, fluorescent 

imps can be turned on instantly at any 

loint in the dimming range. By twisting a 

Inob the lamps may be dimmed from 

fjaximum brightness until they produce 

practically no light at all, and then may be 

rightened in the same manner. 

EFFECTIVE FOR COLOR LAMPS 

the light control system will 

e used effectively in general lighting aplications, 

it is expected to be especially in 

emand to create special lighting effects, 

artlcularly with colored fluorescent lamps. 

The engineers explain that although 

3lored fluorescents are much more effiient 

than filament lamps, their use in the 

ast has been limited, because their brightless 

could not be regulated effectively, 

fluorescent lamps produce more than three 

Imes the white light, and up to 25 times 

rie amount of colored light, provided by 

iicandescent lamps of the same wattage. 

engineers also pointed out that 

luorescent lamps maintain their original 

plor during the dimming process, while 

lie light of filament lamps turns increasigly 

red. 

* LAST A LIFTIME 

* NO MAINTENANCE 

* 40% MORE REFLECTED LIGHT 

* UNIFORM REFLECTIONS AT ALL TIMES 

Pete Siathii of Sparta Drite In, Sparta, Wisconsm, has 

this to say about his new Permascreen: 

Dear Ben: 

I am certainly glad that you sold mc PERMASCREEN tor my new 

drive-in thcofrc. It is all that you claimed— plus the fact that we 

opened much eorlicr than expected as we didn't have to woit to apply 

three coats of point. 

The picture is perfect— in foct, as good as our indoor theatre. 

FOR THE 

INDOOR THEATRE 

MARQUEES 

Conventional and Innor Sorvico 

NAME SIGNS 

BOX OFFICES 

FRONTS 

Vilracon and StaTnl*t> S(««l 

POSTER CASES 

Oillrlklll..>i*H •• Nat.wtal • 1-nflx • tty« 

# 

FOR 

S

BY 

Stlii'Mt^ 

As the originator of "packaged" equipment for drive-lntheatres. 

Ballantyne still offers the only complete package 

unit for any size theatre. Ballantyne also offers a 

layout of the size drive-in you desire on your own piece 

of property, including entrances, exits, ramp detail, projection 

and concession room plans, etc.. free of charge 

to purchasers of Ballantyne equipment. The job of building 

your drive-in resolves itself to your securing a dirt 

man and a local contractor to erect the projection and 

concession room building. Your problem is reduced to 

the simplest terms. Write for complete free details. 

How a Critic Discovered 

The Value of a 

To Main St. 

Theatre 

Merchants 

The following column on what the well 

kept theatre front does for a town wa, 

written by Hamilton B. Allen of thi 

Rochester. N. Y., Times-Union followirn 

his return from a vacation. 

lAd 

The Royal Soundmaster 

Model 9 Soundheads. 

More new features, simplified 

design, and 

advanced engineering 

makes them the most 

outstanding sound reproducer 

available — regardless 

of cost. 

Lightmaster Model 4570 

Arc Lamp, 45 to 80 amperes. 

Provides brilliant 

light for even the largest 

theatre or drive-in. 

The Boyer "E-Z" Erect 

Prefab Screen Tower for 

those who prefer a complete 

"packaged" screen 

tower. 

For those desiring to 

build their own screen 

tower and concession 

stand, plans, blue prints 

and layouts are available 

without cost to 

purchasers of Ballantyne 

equipment. 

THE BALLANTYNE CO., 1712 JACKSON ST., 

The Ballantyne DUB'L-CONE in-acar 

speaker is accepted as the new 

standard in speakers today. It is 

designed to outlast any other 

speaker 3 to 1 yet it costs no more, 

than ordinary speakers. 

H^^P^ 

MX Series Deluxe Amplifier System 

for Drive-in Theatres. Complete 

packaged amplification for from 

400 to 1200 cars. RX Series System 

also available for from 400 to 800 

cars. Single or dual channel. 

OMAHA, NEBRASKA, U.S.A. 

A RESEARCH BUREAU 

for MODERN THEATRE PLANNERS 

ENROLLMENT FORM FOR FREE INFORMATION 

The MODERN THEATRE PLANNING INSTITUTE 10-4-52 

825 Van Brunt Blvd. 

Kansas City 1, Mo 

Gentlemen: 

Please enroll us in your RESEARCH BUREAU to receive iniornialion regularly, as 

released, on the lollowing subiecis for Theatre Planning: 

Acoustics 

D Air Conditioning 

Architectural Service 

D "Black" Lighting 

Q Building Material 

n Carpets 

n Coin Machines 

G Other 

Theatre 

Address 

City 

46 

SubjeclB 

Complete Remodeling 

Decorating 

Drink Dispensers 

Drive-In Equipment 

G Lighting Fixtures 

n Plumbing Fixtures 

r] Projector* 

Signed 

Q Projection 

Lamps 

G Seating 

G Signs and Marquees 

G Sound Equipment 

G Television 

G Theatre Fronts 

G Vending Equipment 

Seating Capacity. 

State 

fOwner-Manager) 

I HE AURA of bright light that surrounded 

a movie theatre in an otherwisi 

darkened village pinpointed my thinking oi 

how large a part movies continue to pla> 

in small towns as well as the metropolitai 

areas. Despite the prevalence of TV set' 

through the country, one realizes that li 

many sections movies continue to be thi 

supreme and the only major diversion foT 

millions of people. 

THEATRE MAIN ST. MAINSTAY 

A drive in any direction of any length 

will prove that however small the town 01 

however lowly the Main street buildings 

the movie theatre maintains its place a: 

the most important tand often the only) 

Pleasure Palace in the town. 

And the showmen who run the theatre.' 

are generally at the top of the list ii 

keeping their property in presentable com 

dition. The facades of the movie house: 

3iei 

¥»" 

jUiiii 

are most always of modern architecture .-sijt 

showing extensive remodeling of sometime! Htm 

ancient buildings. The marquees are o: SitIC 

shiny metal, their lights the brightest ii CiU 

town, the entrances most inviting, theijjiieia 

wonder-picture display booth outside anc 

in 

the sometimes-cramped lobbies the onlj 

effort in the village to take people out oi 

their work-a-day world and from some-t 

times drab surroundings. 

ALWAYS THE CENTER OF THINGS 

Continuing my thoughts on the subjecli 

of movies long after the last village light 

had flickered from the rear view mirror 

I realized that across the country the picture 

was the same. Look for the theatre 

in the town and right nearby you'll fine 

the finest stores, the one bright spot or 

the sidewalks that offers a gathering place 

for the boys and girls of the village. 

And in the cities, the situation is similar 

How much do other merchants owe the 

moviemen who, against sometimes terrific 

odds, continue their business of attracting 

people to town? 

Were the theatres all to close their doors 

their screens go dark, the talkie sounds 

fade from the speaker, how many retail 

businesses would suffer? I tried to list 

some of them mentally while approachiniB^Kj 

the suburbs of the city and realized tha 

j^ 

almost every branch of business would be 

affected. 

Careful planning in theatre modernization 

and thoughtful application of what 

the market offers in modern materials are 

two essentials for a successful exhibitor 

The MODERN THEATRE SECTIONi 

s».S 

Sifts 

£(lll 

aeai 

rilal 

eiioii 

Kit 

pnesi 

Cl(l 

etiiii 

liUll 

Bloil 

si til 

St is 

&B. 

Sis' 

5 as 

t?; 

>»l 

Hife 

M 

Hi 

Sffi 

fe,! 

fell 

i!t(i!

1 and 

overed 

MAINTENANCE AND SANITATION 

[L floor Care Manual III 

: 

% 

e in an o: 

'f^mytliinte 

s Mutinw to 

RUBBER 

atest specifications say that on pH value 

alkalinity) of a solution of the maximum 

loncentration recommended (by the manu- 

'"leiMtroiJoi 

'alence of TV 

y DAVE E. SMALLEY 

3e reafees 

minue to 

WINSW 

» of any lei 

r small tke if 

n street tait 

itaiiis its piaci 

iti often the ot 

Dwn. 

ets "value received." 

run the thes 

op of the Hit 

n presentable t 

the movie ho; 

jdern architeci 

lehns of someti lance 

marquees an 

:s the brishtes 

ffit mviling, tl 

booth outside noleum is 

fd lobbies the I 

take people oi' 

from soi 

J OF THINGS 

hts on the si 

e last villaje i 

rear view miir 

le country tht p 

at for the thfi 

nearby you'll i 

m bright spot 

iagatheriffiPli 

thevillase. ubber, 

iituationissimil 

lerchants 

owe 

iiness of 

:xpert to know that 1 

(I* thro 

to 

close 

le 

sou 

telkie 

the 

how 

I 

;? 

wlie 

acturer) 

«- 

of 

ID 

jplicatio' 

" 

idem 

THEATHE SECT! 

TILE 

ts Advantages for the Theatre 

\re Its Quietness, Safety and 

iase of Maintenance 

Rubber tile seems to be increasingly 

lopular in theatres, especially in the lobby 

nd sometimes in the foyer. It is espelally 

adapted for theatre use because of 

£ quietness, its safety and ease of mainteance. 

Sometimes referred to as the "aris- 

Dcrat of floors," and now available in 

lany beautiful colors and designs, it is 

omewhat more expensive to install, but 

here can be no doubt that the 

purchaser 

Although rubber tile, taken from all 

ngles, is one of the most satisfactory of 

loors. it is also more susceptible to certain 

ajuries than other types. As you doubtless 

Jready know, rubber floors call for maintemethods 

that differ somewhat from 

hose for other floors. As an example, 

rhat is good for linoleum can be bad for 

ubber and. conversely, what is injurious to 

recommended for rubber. Soaps 

dapted for cleaning linoleum, for instance, 

an be detrimental to rubber, while alkales 

which are ruinous to linoleum may be 

sed with safety on rubber. 

USE NO OILS ON RUBBER 

Linoleums, which are made partly of lineed 

oil, are sometimes treated with lineed 

oil to revive them, but oil of any other 

ind causes rubber to deteriorate. Oil and 

rease cause rubber floors to become soft. 

pongy and to swell, a condition for which 

here is no remedy. Neither should vegeable 

oil or animal fat soaps be used on 

although the Rubber Manufacturrs' 

Ass'n now permits the use of such soaps 

krhere the solution used on the floor does 

tern lot contain more than 1 per cent anhyattracifjtous 

("dry"j soap. One need not be an 

per cent soap, unless 

ortlfied with other cleaning agents, would 

ineffective on a very dirty floor. 

reil Mild alkaline powders, such as modified 

to: oda, have been approved by the associa- 

;!! ton for many years for cleaning rubber 

tl loors. You will find these alkaline cleanirs 

still on the approved list, although its 

for use shall not exceed 11.6, and 

ree ammonia shall not exceed 0.50 per cent 

)y weight of the solution of the maximum 

Daily clear water mop 

pirtg does not do the 

complete job lor rubber 

tile. It will clean evenly, 

but some dirt will re 

main. Hence, scouring 

regularly is recommend 

ed by the author 

concentration recommended for 

use. 

If this is too technical for you. simply 

refer to the associations approved list for 

the right cleaner and follow the directions 

on the labels. You can depend upon the 

cleaners so approved as being safe for 

your rubber floors. If you do not already 

have a copy of this approved list, which 

also includes floor waxes, it can be obtained 

from the Rubber Manufacturers' 

Ass'n, Inc., 444 Madison Ave., New York 

2, N. Y. 

Before World War II rubber floors were 

made of natural rubber, along with certain 

fibers, pigments, etc. During the war, when 

natural rubber became a war casualty, 

synthetic was adopted. At first used as a 

necessary substitute, it finally became an 

advantageous replacement. Development of 

synthetic rubber finally produced a tougher, 

more durable product than the natural 

material. Then there had been no real 

control over the quality of the natural 

rubber, whereas the synthetic rubber can 

be standardized and kept uniform. Also, 

synthetic rubber seems less susceptible to 

oxidation which is the slow death of rubber. 

While the rubber floors now being made 

are probably more resistant to abuse than 

the pre-war product, they must still be 

treated properly to get the most out of 

them. And what was the proper treatment 

for the natural rubber floor, and still is for 

the countless acres of those floors still in 

use, is also proper now for the new synthetic 

material. 

One of the hazards of maintaining rubber 

floors is that faulty treatment, even 

abuse, is slow about revealing itself. Alkali 

used regularly on linoleum will make its 

damaging effects evident in a matter of 

days, and solvents on asphalt tile need only 

a matter of minutes. But the wrong 

maintenance materials can be used for 

weeks or even months on rubber tile, without 

showing any signs of injury. 

Then, suddenly, 

the tiles here and there begin to 

soften and swell, eventually disintegrating. 

When a rubber floor begins to fail there 

is no known remedy. On the other hand, \1 

it is properly maintained, it will last indefinitely, 

and it is one of the easiest floors 

to maintain. The original plate finish, 

which can be perpetuated if properly cared 

for, is resistant to the ordinary stains of 

traffic and because of floor's resiliency It 

resists mars and scuffs from hard usage. 

WATER MOPPING CREATES PROBLEM 

If a rubber floor has been maintained 

over an extended period with clear water 

mopping, there is doubtless an accumulated 

scum or stain on the floor, but it is so 

uniform in appearance as to be indiscernible. 

Clear water mopping removes most of 

the ordinary soil but leaves a little each 

time, spreading it out over the floor evenly, 

until it finally begins to dull the colors. 

If you doubt this, take a rubber floor In a 

well used area which has been maintained 

by clear water mopping for two or three 

months. Wet a small spot and. sprinkling 

on some scouring powder, rub for a few 

seconds and then wipe off with a damp rag. 

This test will probably convince you that 

the floor needs scouring all over, that clear 

water mopping alone Is inadequate as a 

maintenance routine. 

There are two good processes for scouring 

a rubber floor. "Scouring" sounds like 

a harsh word in this connection, but that 

is what the process amounts to. 

One way is to scrub with an abrasive 

powder, taking a space about ten feet 

square at a time, removing the solution 

promptly before It has a chance to dry. and 

then proceeding to another area. 

The other method is to use one of the 

approved cleaners and steel wool. If 

Continued on next page 

lOXOFFICE October 4, 1952 47

: 

FLOOR MANUAL 


there is an accumulation of old wax on the 

floor, use No. 1 steel wool, but if there is 

no wax a finer grade may be used. 

Of course, this scouring process is best 

accomplished with a floor machine. In 

fact, it is difficult to effectively maintain 

any considerable area of rubber tile without 

such a machine. These scrubbings or 

scoui'ings, however, are recommended only 

for an occasional renovation. If applied 

too often, especially with the scouring 

powder, there is danger of dulling or removing 

the plate finish of the floor. This 

would make it more difficult to maintain 

the floor thereafter. 

USE FINE GRADE OF STEEL WOOL 

As for steel wooling, some of the rubber 

floor manufacturers recommend maintaining 

their floors with a fine grade of steel 

wool. They offer this method in lieu of 

mopping or waxing, the fine, dry wool 

under a floor machine removing the adhering 

soil and restoring the satin-like sheen 

to the floor. This method is often used 

where waxing is prohibited. 

For the routine cleaning of rubber floors 

you can safely apply the rule of the Rubber 

Manufacturers' Ass'n which reads as 

follows 

"PROCESS: After brushing loose dirt 

from the floor, dip and wring out mop in 

pail containing approved cleaning solution. 

Mop a small section of the .floor 

clean. Rinse mop in a second paU of clear, 

cold water and wipe the section of floor 

clean of solution. Rinse mop in clear, cold 

water again and repeat whole process until 

entire floor is cleaned. 

"After floor has dried, buff thoroughly. 

Floor is now ready to polish* if aU dirt and 

marks have been removed." 

MANY SYNTHETIC CLEANERS 

In the association's approved list will 

now be found a predominance of synthetic 

cleaners. These products are sometimes referred 

to as "synthetic soaps." Actually 

they are not soaps at all, but are usually 

derivatives of sulphonated alcohol or sulphonated 

hydrocarbons and in their natural 

form are ideal cleaners for rubber 

floors. Being powerful wetting agents, they 

penetrate the scum and detach it as well 

as emulsify it, and they leave no residue of 

their own as soaps do. 

They will not, however, remove old, hardened 

water wax accumulations no matter 

how much they profess to be wax strippers. 

We know of nothing which will serve this 

purpose satisfactorily except the abrasive 

action recommended in preceding paragraphs. 

In scrubbing rubber tile, regardless of 

the materials or methods used, avoid an 

*Bv "polish" the association undoubtedly means 

wQxtng. 

48 

i 

Dent's on Rubber Tile 

Rubber tile is sensitive to lower temperatures; 

it should be hondled and stored 

at room temperoture (70°). 

Cleaners containing oils, greases or 

harsh cleaning compounds should not be 

used on rubber tile. 

Sweeping compounds containing oil 

should not be used as they will stain and 

soften the floor surface. 

• 

Spirit-type penetrating sealers or woxes 

will soften and stain rubber tile and 

should never be used. 

• 

Never use harsh buffers on rubber tile, 

and do not buff it severely. Overbuffing 

breaks down the surface and tends to 

make it porous. 

• 

To guard against indentations by heavy 

objects, provide speciol dent-proof casters 

or rests. 

excess of water. The water will not injure 

the tile itself but may seep in between the 

tiles and eventually loosen them from the 

underfloor. 

WAXING: When the rubber floor has 

been thoroughly cleaned it can be kept 

clean much longer by waxing. Of course, 

only a water wax emulsion should be applied. 

Solvent type waxes, including paste 

waxes, are detrimental to rubber and should 

never be used. The wax is easiest applied 

with a lambswool applicator unless the area 

to be treated is very large, in which case 

a short strand cotton applicator enables 

you to cover the surface faster. 

There are two methods for applying 

liquid wax to any kind of a floor. One is 

to use a shallow receptacle into which the 

applicator is dipped and then applied to 

the floor. This is the method suggested by 

the association. The other method is to 

pour the wax on the floor and spread it 

out with the applicator. 

The former method may seem less wasteful 

and if one man is working alone it is 

more convenient than picking up the receptacle 

(usually a gallon measure) to pour 

the wax on the floor. The pouring method 

has this advantage, however, which may 

prove more economical in the long run: 

You have no left-over wax into which the 

applicator has been dipping and which, if 

returned to the main supply, may cause 

spoilage of the whole lot. Bacteria on the 

floor, if transferred to the main supply of 

wax, will eventually contaminate It, causing 

a complete loss. Therefore, if you u 

the dipping method, it is better to thro 

away the left-over wax. 

In applying water wax, do not rub it oi;; 

too much, but spread it in a thin film. A 

low the coating to dry hard, preferably f( 

an hour or so, and then buff with a polist 

ing brush. After which apply a secoD 

coat and when dry, buff again. 

Two coats are reconmended by the ass( 

elation, not only to give better protectio 

to the floor and a better gloss, but becaus 

two coats are less likely to be slippery tha 

one coat. Although you are using a sell 

polishing wax, the association recommend 

buffing after each application. 

If the wax wears off at points of greatet 

use, reapply on the worn spots only. E 

not apply wax too often, without removin 

the old wax, or you wUl finally build up a 

accumulation with a "brownish" discolors 

tion. 

AVOID OILY 

DUST MOPS 

For regular maintenance avoid oily dus 

mops and, of course, never use oily sweep 

ing compounds. Brush sweeping seems t I 

be the best way to remove loose surfac 

dirt, though vacuum cleaning does a moi 

effective job. After the loose dirt has bee 

removed, buff the floor with a stiff brusl 

Usually your dry scrub brush will serve, re 

lieving the need for water cleaning. How 

ever, occasional damp moppings, using clesji 

water, may be necessary, which procet 

should not damage the wax coating. 

Daily buffing of the waxed floor with 

polishing brush will not only keep the floo 

clean but, by removing the mars of 

day's traffic, will restore the uniform gli 

of the wax. 

Where floor wax cannot be used on 

rubber floor the association directs as fol 

lows: "After brushing loose dirt from th 

floor, dip and wi-ing out mop in pail cor 

taining approved cleaning solution. Mo 

a small section of the floor. Rinse mop i 

a second pail of clear, cold water and wip 

the section of floor clean of solution. Con 

tinue this process untU entire floor i 

cleaned. After floor has dried, buff thor 

oughly. Frequent systematic buffings of un 

polished (imwaxed) floors materially re 

duce the number of necessary washings. 

DON'T VARNISH OR LACQUER 

As a word of added caution, varnish o 

lacquer should never be used on rubbe 

floors. A rubber floor represents a sizabl 

investment, so it is essential that it b 

properly cared for. Especially if the floo 

is a new one, care should be taken to fol 

low the directions of the Rubber Manu 

facturers' Ass'n or the instructions of th 

maker of the floor. Otherwise, if troubl 

should arise, the guarantee may be for 

felted. 

Considering the Investment you have i; 

your rubber tile and the hard usage it re 

ceives from the usual theatre traffic, yo' 

cannot be too diligent about its mainte 

nance and general care. Properly care^ 

for. It should last for many years. 

ftdc 

V 

11(1 

CJli 

The MODERN THEATBE SECTIOIl|s:i!

' 

^ 

i 

I 

. . honorary 

II 

«ore ho. 

What a 

TESMA Trade Show Means 

To the Motion Picture Exhibitor 

i" 

apply a ^ 

asain. 

'8te,bin|)e5 

tOlKSlipp 

' «e iRini 

The Joint Convention With Allied States Ass'n 

Will Give Theatremen a Chance to Meet the 

Manufacturers of the Equipment They Use 

' points 

olgK^ 

'f spots 

only 

''filtoiittemci 

finally biiiic 

UST M0P5 

w avoid oil .., 

W IH oily nr, 

«U'C iWK I'Zj 

eaningdoeiaq 

te dirt Ik ; 

witiasii::::, 

braskwisr;-: 

iter cleaniTii H 

loppings,!:;::. 

aty, wliicl; ;: 

wai coa'i; 

8 the mai! c: 

:e the iMfori ^ 

mot be usee :, 

alien diiK!; ;i 

loose dill :::: 

nins 

floor. 

cold 

solutio: 

Rinse I 

water at!" 

Dtil 

entire 

as W, te' 

!'.:: 

ut nop in V-'- 

anolsoliitio- 

mticWIte^:- 

loors 

matetis-' 

la^- 

lecessary 

OH UCIjyi" 

caution, vamisl! 

tie ased 

specially ii 

on niis 

SSE' 

luldbetaieiiw:- 

Bibto 

iiq 

tie 

o!j 

e 

instnictions 

ii 

W' 

nnteeUM'* 

estment yo" 

aietariiis'^ 

traffit' 

jtsinai! 

^; PropeiL' 

0S^ 

\is0 

by 

ROY BOOMER 

A TRADESHOW such as Is presented by 

!the Theatre Equipment & Supply Manu- 

Ifacturers Ass'n during the TESMA-TEDAlAllled 

conventions November 15-19 at Chijcago 

this year Is more than a display of 

as 

Itheatrlcal products. 

The amusement-seeking public demands 

something new year after year for its 

amusement dollar. The manufacturers of 

theatre equipment realize this and are constantly 

designing and improving equipment 

to satisfy this demand. Their research derartments 

are never idle. 

When we consider the advancements 

Imade during the past 20 years it is amazing. 

iHard, wooden chairs have been replaced 

(with luxurious upholstered furniture: the 

Mazda lamps have given way to the brilliance 

of carbon arc lamps for better illumination: 

unsteady, jerky and swaying pictures 

have been made rock-steady with 

nodern projectors: the clarity of presentday 

sound gives life-like speaking voices 

Ito the artists: luxurious carpets now cover 

pld wooden floors: 

faster lenses, ventilating 

jand cooling systems, draperies and lighting 

jfixtures. lobby furniture, boxoffice equippent, 

well lighted marquees and all that's 

inew for the drive-in theatre make up the 

i 

OSCAR F. NEU . 

member of the board 

to improve the conditions 

under which the industry is carried 

ROY BOOMER secretory treasurer of TESMA 

Started in entertainment world as a boy soprano in 

roudeyille. Has been film exchange manager. War 

ner Bros theatre executive, sales manager for Mo 

tiograph, owner of theatre supply houses Joined 

TESMA in 1946 His wife, Charlotte, has been as 

sociated with him in business since their marriage 

on; I.A) to develop fair and Just competitive 

methods; (5) to perfect machinery lor the 

peaceful settlement of disputes between 

members, or between them and their customers, 

and i6> to collect and disseminate 

pertinent data relating to the industry and 

generally to do such things authorized by 

the certificate of Incorporation as may be 

necessary to the foregoing results. 

Present officers are: J. R. Hoff, president: 

L. E. Jones, vice-president, and Roy 

Boomer, secretary-treasurer. 

Members o* the present boord of dtrectors ore 

B. H. Adier, Adier Silhouette Letter Co, C 5 Ashcroft, 

Ashcroft Mfg. Co.; L. W. Dovee, Century Projector 

Corp.; W. C. DeVrv, DeVry Corp.; H B Engel, 

GoldE Mfg. Co.; W. A Gedris, Ideol Scoting Co, 

F. C. Motthews, Motiogroph, Inc.; V. J. Nolon, No 

tionoi Corbon Co., Inc.; J F. O'Brien, Radio Corpo 

ration of America; W. C. Stober, General Reenter 

Corp.; H. H. Strong, Strong Electric Corp; E. Wogner, 

Wagner Sign Service, Inc.; Oscor F Neu, Neumode 

Products. 

Profile of J. Robert Heff, TESMA president, on 

page 60. 

LEE E. JONES vice- president of TESMA En 

tered film industry in 1938 to develop 16mm lint 

for Neumade Products Corp., of which he now is 

salts manager. 

49

I 

1 

RENOVATIONS AND REPAIRS 

PUTTING 

THE DESIG 

TO WORK FOR YOUfc 

Here's a remodeling joi 

in which every new lin 

serves a purpose 

by GAIL LIPMAN 

When your theatre is located adjacent i 

an alley, with passing trucks periodical 

tearing off a section of the marquee, ar 

an awkwardly placed boxoffice virtual 

eliminating space for display cases, yc 

have a problem on your hands. 

That was the dilemna faced by Robert 

Lippert. the film producer-distributor an 

coast cii-cuit owner, and posed for the thet 

tre designer Santocono, in connection wit 

the remodeling of the Craterian Theatre i 

Medford. Ore. 

How the problem was resolved, withoi 

closing down the theatre for a single pel 

formance. makes an interesting discussio 

—and a point for 

fronts to study. 

exhibitors with problei 

Here is what had to be solved: tl' Tt 

theatre was on a corner, adjacent to a 

alley which had no sidewalks: ^2^ the olc 

type marquee projected over the entran( 

area, and across the alley, so that trucl 

A comparison of the top and bottom photos with the 

one at the side will indicate how modern functional lines 

did a job for this theatre in Medford, Ore. A false wall 

of ranch brick was built porallel to the alley, providing 

space for a display cose and a decorative planter box. 

It also serves to set the entrance orea oft from alley traffic. 

By moving the boxoffice to one side and using glass extensively, 

the theatre front acquired a greot deol of 

style OS well as practically solving the problem of expediting 

ticket buying and movement in and out of the 

theatre. Below is the new interior. This area had been 

cut up by several small offices, without room for a confection 

stood. The office is now behind the boxoffice. 

The false brick wall odds to the depth of the lobby and 

allows for the confection stand. Robert Coburn is the monoger 

of the house. It is a Robert L Lippert circuit theatre. 

50 

frequently tore away sections of it; t3) tlboxoffice 

was located centrally on tl 

corner so that entrance area was small ac 

virtually no display space was availabli 

( 4 1 the inner lobby was cut up longitudinal 

into a series of small checkrooms and o: 

fices which made the lobby so small thi 

there was no room for a concession stan 

Here is how those problems were solvecj 

The interior partitions were all remove< 

to immediately double the width of tt 

lobby. The boxoffice was moved to one sic 

of the front, and a false wall was buOt (|ranch 

brick to provide both a space for di! 

play cases and an attractive little plantir 

area. The doors and the entrance area wei 

set in glass, so that the smart, new cor 

cession stand and inner lobby could t 

seen from the sidewalk. The marquee we 

restyled so that it no longer hung over tl: 

alley. 

Inside, with the partitions removed, thei 

is now an air of smart informality. Tk 

false wall provides a setting for the insid 

display cases. A photo mural, eight fe« 

long and 40 inches high, lends an effectiv ilk 

decorative feature for the confection stani 

It is a color transparency set in a shadebox 

and illuminated from the rear. 

:'3!lllll 

What it all proves, from a designer 

-ced 

viewpwint. is that you can lake an old thee t 

tre with what architects call "non-func 

^ 

H 

tioning" design and re-do it along moder 

-'!; 

•functional" lines and make the desig 

itself serve a purpose. 

The MODERN THEATRE SECTIO' 5 

'TlCE

Y new 

III 

''. 

I A 

lose 

chonical Hand' an Aid P-AOO 

|e Changing Letters 

means of facilitating the changing of 

q>y on changeable copy display signs has 

developed in the form of a "mechan- 

'^ al hand" and is being sold by Wagner 

tie 

nniK 

' Ign Service. Inc. 

This "hand" firmly grasps a Wagner 

J ase< 

FOR MORE 

INFORMATION 

USE Readers' 

Bureau Coupons^ P^S^ 56 

Roll Along Safety Ladder P-971 

In 3 to 6-Foot Sties 

A "roll along" safety ladder. rtf«tgnw1 for 

service wherever an easily moved stepladder 

is required, has been placed on the 

market by the Dayton Safety Ladder Co. 

The "roll along" feature provides effortleac 

movement in any direction, and is made 

laced uySiiir. 

•SEW, UttS 

i :esQlv8i i;:: 

lar a site 

:ererjiif isr^ 

iiiars 

wilt jroa 

JAMES MASON 

Dl 

A STORY OF SUSPE 

^1 = 

^ COLO^c 

and prevents burning. The popper is completely 

gear-driven. 

The company also is announcing the 

Lincoln commercial pwpper. a mountable 

device, in a polished stainless steel case 24 

inches long. 8'2 inches high and 11 inches 

wide. The weight is 55 poimds. and the 

kettle is of heavy cast, polished aluminimi. 

The heating unit can use gas or bottled 

gas which will bum 15.000 B.T.U. Power 

is 110-115 volts. It has a capacity of one 

pound of raw com every three minutes 

or 20 pounds of corn every hour. 

Demonstrating the Technique of l/se 

itjifsioui fîgj. au£j removes it or places it on the 

dill J space tel 

^ face by use of a tensioning lever at 

OTeliS*Jl»s^ le gii(j of the handle. 

sBiraiitea-'-'^ The device is particiilarly useful where 

le SB»-^ *' ^ le sign is at such a height that copy canot 

otherwrise be changed -without the use 

TieBi-"''' f ladders. It can be used only with Wagff£ 

M er letters and is available in 10-foot 

J 

and 

v.f 

4-foot lengths. 

New Lindane Vaporizing P-970 

Bug 

Erodicator 

For the exhibitor with a bug eradicating 

problem. University of Michigan laboratories 

have developed a new Lindane vaporizing 

bug eradicator which is said to be 

distinctly different from any other commercial 

vap)oriz€r. It has the trade name 

Bug-Git. Pellets of Lindane instead of 

granules are used, and the heating imit 

sends a continuous flow of heated air 

through the bed of pellets and thus vaporizing 

them. The unit has automatic climatic 

control. On colder days when insect 

activity is low the rate of vapwrization is 

automatically decreased. The unit can be 

hung on a wall and plugged into an electric 

outlet for easy use. 

The Roll Along Ladder in Use 

possible by a three-inch ball-bearing, rubber-tired 

swivel casters fitted to the back 

standards. It is available in 3-foot. 4 4- 

foot and 6-foot sizes 'height from floor to 

i 

platform . When the ladder is occupied. 

the weight of the workman i}ermanently 

holds the ladder stationary, as the front 

standards are equipped with steel ferruletype 

safer>' shoes with rubber suction grip 

treads which are renewable. It has a number 

of uses around both the indoor and outdoor 

theatre. 

large-Scale Popper 

.^ ops 4 lbs at Time 

P-%9 

A large scale popper, capable of popping 

:.i4)ur pounds of raw corn at a time, and one 

opping every three to foiu* minutes, is 

nnounced by the Dondanville Co.. which 

lanufactures the Fox Valley popcorn maj 

•J 

hines. The model is to service theatre? 

_> equiring bulk popping away from the 

.) )bby It has an automatic, revolving arm 

iside the kettle which stirs up the corn 

Nylon, Wool-Bocked Plastic P-972 

Marketed by 

Boltaflex 

Nylonized Boltaflex. a covering used by 

manufacturers for theatre seats, has been 

placed on the market by Bolta of Lawrence. 

Mass. It IS the first backed plastic ever 

developed with multi-directional stretch. 

The material combines the characteristics 

of nylon, virgin wool and Boltaflex selfsupported 

plastic. The face sheet of the material 

IS standard 20-gauge Boltaflex which 

-^K 

OXOFRCE Ckrtober 4. 1952 51

5 

— 

• o o* 

put y0w Jobs on the 

safety level. 

Theatre jobs are safer on a Dayton Safety 

Ladder. That specral "Safety Level" working 

platform makes all your high jobs "ground 

safe." Here's the "big 6" features that make 

a Dayton your best buy. 

pi-QVides a heavy yet pliable material. Th' 

backing is primarily a non-woven, feltei 

mixture consisting of nylon and virgin wool 

This is an exclusive Bolta developmen 

which supplies the strength and wear-re 

sistance of nylon plus the resiliency amdurability 

of virgin wool. Because of thij 

pliancy, it fits easily around corners am 

provides a cushioned appearance, and re 

tains its shape no matter how many time 

it is wrinkled or sat on. 

Combination Stall Lock P-97; 

And Cigaret Tray 

A dual-purpose toilet stall door combination 

lock, which is also a self-cleaninj 

cigaret shelf, is now being distributed bj 

the Electric-Aire Engineering Co. It li 

known as Cee-Loc. As a cigaret shelf, 1 

Write Dept. A 

for Bulletin 

Daulon 

1. Rail-guarded "Safety Level" platform. 

2. Locks in place automatically. 

3. Rubber safety shoes. 

4. Light weight—great strength. 

5. Economically priaed. 

6. Complete size range 3' to 16' high. 

Daylon 

safety Mder co, 

2339 Gilbert Ave., Cincinnati, Ohio 

In Canada 

SAFETY SUPPLY CO., TORONTO 

Save 

Now On Popular 

3 

: 

Easel Display Frames! 

30x40 EASEL FRAME ONLY $25.95 

27x41 EASEL FRAME ONLY $25.95 

40 X 60 EASEL FRAME ONLY $30.60 

All metol construction, lifetime extruded aluminum easel 

frame. Non-tlpoble "Y" tripod construction makes frames 

stoble on uneven floors. Easel locks open or closed. Tipped 

feet will not mar floors. 

8 X 10 Slide Frame $1.00 

LIFETIME EXTRUDED ALUMINUM DISPLAY FRAMES 50% 

Our exclusive one-piece construction cuts your costs in half. 

8"x10" Slide Frame. $1.00 14"x36" Slide Frame. $3.00 

11"x14" Slide Frame. $1.50 22"x28" Slide Frame. $3.00 

• Strong, rigid 

m * All standard sizes 

14"x22" Slide Frame. $2.1 

• Litetime extruded aluminum 

• Caustic etched 

EWBUiM • Alumilite finished 

Cross section of our 

solid, lifetime frame 

extrusion 

40"x60" POSTER CASE $64.50 

40"x60" Non-illuminated poster case, 

shadowbox door, recessed or surface 

mounted (please specify) lieavy extruded 

aluminum, lifetime alumilite finish, full 

Icnoth door hinjes, %" plywood back. 

F.O.B. Montebello. 

SAVE! ORDER DIRECT BY MAIL 

Frames and case listed may be ordered 

by mail. Money-back Guarantee. Shipped 

F.O.B. Montebello, California. 

Peoples Display Frame Co. 

1513-1515 Olympic Blvd. Montebello, California 

provides a clean place to lay a cigaret anc 

a disposal of ashes and butts. The shelf ii 

automatically brought into position wher 

the stall door is locked. The door is un-: 

locked by lifting the cigaret shelf, and a. 

the same time the ashes are dumped intt 

a fully concealed self-contained receptadei 

Thus, Cee-Loc leaves a clean cigaret shet 

for the ne»t smoker. The lock also servei 

as a safe place to hang a purse or handbagu 

with no possibility of being forgotten, a: 

the door cannot be opened without removing 

the bag and closing the shelf. 

PW 

New Carbonator Uses 

Tap Water Supply 

A new principle in carbonatlng water— 

the first basic new development in thw 

method since 1807—has been patented bji 

Carbonic Dispenser, Inc. It is being pre 

sented to the trade in a new line of carbonator 

equipment, trade named Super-i 

charger. 

i/ 

Supercharger Carbonators, without use ol 

52 


' 

It Is a device which fits Into any caflh 

reBlster. cash drawer or cash box and can 

be Instantly lastnllcd or removed. BllLs 

are held In place, ready for Instant one-ata-tlmc 

withdrawal, and new currency Is 

handled as easily as old. The trade name 

Is Cashand. 

niaiiv 

Twin Head, Two Flavor P-976 

Continuous Freezer 

A new twin-head, two-flavor continuous 

freezer for frozen products has been added 

to the line of Mills Industries. Inc.. Chicago. 

AmonK the new features of the unit 

fcot. 

ilf-C- 

^' 

ny mechanical agitators, or refrigeration 

quipment. convert ordinary tap water into 

xtremely concentrated carbonated water. 

ilie carbonators are said to produce two 

five times more carbonated water with 

Bss than one-half the running time relulred 

by any other type of carbonator 

leretofore built. They are built with 100 

o 500-gallon per hour capacities, with 

mth horizontal and vertical tank units 

ivailable. The equipment is automatic, 

ind Is ready for use without pre-cooling, 

irlth any water pressures and with any 

ype of beverage producing or dispensing 

quipment. 

)evice to Focilitate P-975 

^hanging Currency 

Something which can eliminate errors 

n making paper money change has been 

jlaced on the market by the Cashand Co. 

f^ 

^. "TBL 

are fully automatic performance of both 

barrels and independent action by each 

barrel. 

In operation, it is explained, the only 

adjustment is a temperature control for 

each barrel. There is a compensating automatic 

mix feed to the barrels as the product 

is drawn off. Both barrels and mix 

container are in a refrigerated insulated 

compartment with a hinged lid. All heatproducing 

mechanisms are completely isolated 

from this refrigerated compartment. 

Floor and counter models are available, 

with a choice of three condensing unit 

sizes. Frozen custard capacity is up to ten 

gallons of finished product per hour, depending 

upon temperature, mix and condensing 

unit used. 

I 

WEIGHT, 165 

s 

LBS. 

25 

DOWN 

Balance $10 Monthly 

400 DE LUXE 

PENNY FORTUNE SCALE 

NO SPRINGS 

ADC Curtain Track plus 

Autodrape Curtain Machines 

THE RIGHT COMBINATION ...ior any curtain job! 

P-r 

BESTEEL 

ilopment in 'j 

SILENT STEEL 

FENESTEEL 

«Bpat«iit«J 

n beiM It is 

CURTAIN TRACKS 

AUTODRAPE 

CURTAIN MACHINES 

"We support the most celebrated 

curtains in the world" 

AUTOMATIC 

DEVICES COMPANY 

116 N. 8th St Alitntown, Pa. 

WR/Tf FOR PR/CfS 

LARGE CASH BOX HOLDS 

$85.00 IN PENNIES 

Invented and Made Only by

. . . new 

. . His 

High-Speed, Multiple Drink 

Dispenser for Exhibitors 

.M 

When a drive-in theatre operator sail 

he wanted to get rid of "bottle, low prof; 

and trouble." engineers for Bastian-Bless i |[W 

ing Co. set about to design a high-sgee 

| 

AUDITORIUM 

DRIVE-IN 

CURIOSITY 

If killed a cat 

. . . But it has also given birth to on 

immense litter of ideas and discoveries 

which have made progress in science 

and industry possible . . . Any firm that 

IS blessed with it is bound to be, and 

bound to remain, at the head of its field. 

The men who moke up NATIONAL 

THEATRE SUPPLY have been endowed 

with more than the usual quota of curiosity. 

And it has been their interest, 

their intense desire for advancement 

which has spurred NATIONAL on to 

seek and discover new methods of improving 

screen entertainment . . . new 

ways of increasing audience enjoyment 

mebns of providing fast, reliable 

service. 

multiple-drink beverage dispenser foi 

theatremen who need to serve a lot ol 

drinks in a short time. The unit is equippeo 

with a carbonated and a plain water draft 

arm, plus two patented Coldpoint beverage 

dispensing systems. The latter enable au 

attendant to dispense four different flavors 

of mixed and chilled carbonated oi 

still drinks by merely pushing the draft 

arm handles. 

The drive-in theatre which asked for the 

high-speed unit reports having served 26Jj 

seven-ounce drinks during a 12-minute in-: 

termission. The storage compartments con-i 

tain four syrup tanks and two extra large 

chipped ice bins. Two syrup pumps and, 

jars also are provided. 

29 

Why not contact your NATIONAL man 

today? . 

of great value to you. 

curiosity can prove of 

BRANCHES 

COAST 

TO 

COAST 

Equipment and Supplies For Every Theatre Need! 

Low-Priced Foot Warmer P-978'ii 

For Theatre Cashiers 

The Electric Mat has been added to the! 

line of the Interstate Rubber Products-! 

Corp., a foot warmer type of rubber mattj 

which can be used by theatre cashiers, 

doormen and others who are required tol 

spend some working hours on cold floors.j 

The mat is 14x21 inches, and weighs approximately 

five pounds. It can be plugged 

| 

into any electric outlet and is said to consume 

only as much power as a lOO-wattl 

bulb. The portability of the mat makeS"] 

it 

useful for many parts of the theatre. 

On Handling 

Rubbish 

Rubbish sucli as sweepings, etc., should I 

at all times be kept in covered containers 

between refuse pickup days. It is not recommended 

that rubbish be burned in heating 

boilers. This practice is injurious and(] 

costly to the heating equipment. 

54 The MODERN THEATRE SECTION'

'inl( 

READERS' 

I 

I 

'on 

i 

ilgws 

' 

'ont 

I ITWIN-HEAD 

I 

! ot 

I New 

i 

A 

I 

Bovrd 

I 

NYLON, 

j 

A 

' 

A 

itre ( 

^? 

'w, lot 

'«h:: 

I 

^ 

serve 

a 

imitiserto 

waie: 

Idpoint bfV' 

latter 

enai! 

I difterfD' 

1 c«rl»na:K 

sliing the L 

BUREAU For 

the poitagc paid reply cordi below. 

^ 

further informolion 

regarding products odvertiMd or mcntiontd in thii 

NEW EQUIPMENT and DEVELOPMENTS 

Briefed from the full deKription itorting on page SI 

NualMr 

MECHANICAL HAND FOR CHANGING LETTERS. ... PAOO 

A detlc« to facilitate clunclng of coiiy on attraction twards. 

URGE-SCALE POPPER P-969 

A bulk Down, with a capacity of four pounds of raw 

mn at a tine, and ooe poppint atrj tbrae Is four minute*. 

LINDANE VAPORIZING BUG ERADICATOR P-970 

A tiu( rradlcalor. •blch ran be pluiucd Into any electrical 

outlet, utllliln( a new principal of Lindane raporliinf. 

,ROLL ALONG SAFETY LADDER P-971 

roll alon( ufely ladder for uae wbererer an easily 

ladder la raqulred. 

WOOL-BACKED PLASTIC P-972 

deielopmrnl of Boltarici, a plastic material uhlch Is 

pliable and easier to work ulth for seat covering and other 

Ibeatre purposes. 

I 

COMBINATION STALL LOCK AND CIGARET TRAY..P-973 

dual-purpose toilet stall door combination lock which 

also senes as a ctgaret sbelf and safe place to hang a purse 

I 

or bac. 

I NEW CARBONATOR WHICH USES TAP WATER .... P-974 

A ne4 principle In carbonatlng water vhlch, vrltbout any 

nrctlanlcal agitators or refrigeration equlprnt-nt, converts 

ordinal ry tap water Into extremply concentrdtcd carbonated 

water. 

[device to 

FACILITATE CHANGING CURRENCY. .. .P-975 

I 

Designed to eliminate errors la making currency change; 

i 

a deiUe wblcb can b« placed In a casta drawer or casta 

reflster. 

TWO-FLAVOR CONTINUOUS FREEZER. .P-976 

line from Mills Bros, features fully automatic per- 

' 

formance of botta barrels and Independent action by eacta barrel. 

[high-speed MULTIPLE DRINK DISPENSER P-977 

Designed to serve theatremen. particularly outdoor exhibl- 

I tors, uho require a compact unit whlcta can deliver a variety 

drinks and fast. 

LOW-PRICED FOOT WARMER P-97i 

A rtitilM-r mat wh.eh can be plugged Into any outlet, suitable 

fur cashiers, doormen and others whose dutlsa rsqulrs 

them to stand on cold floor. 

LITERATURE 

Briefed from the description on page 57 Key 

NuBt»er 

KIDDY FIRE ENGINE L-150g 

A folder on a kiddy fire engine which can tae used at 

drire-ln theatres. 

NEW WAY TO SERVE WIENERS L-1509 

Four-page presentation, deacrlblnc new ttaeatre refreshment 

Item. 

PREFABRICATED SCREEN TOWER L-1510 

Sliigk-iagcr with p

AB 

READERS' BUREAU For literahire on products advertised or mentioned in this issue, see o i 

side of this sheet and read how to use the postcard coupons below. 

PRODUCTS ADVERTISED IN THIS ISSUE 

ADMISSION SIGNS 

Edgar S. Bowman 'O-A 

ATTRACTION BOARDS AND LETTERS 

Adier Silhouette Letter Co 44-C 

Poblocki & Sons ^5-* 

Wagner Sign Service 59-« 

CANDY „ - 

Heide, Henry, Inc Z8-B 

Mars, Inc 29-A 

Schutter Candy Co 

Zo-A 

CANDY FLOSS MACHINES 

Concession Supply Co ZS-C 

CARBONS—See Projector Carbons 

CARBON SAVERS 

Call Products Co 37- 

Phillips Electro Extensions 59-D 

CARPETS 

Alexander Smith, Inc 11-A 

RCA Theatre Equipment 4-A 

COLOR-IN-MOTION SCREEN EFFECTS 

GoldE Mfg. Co 38-C 

CONCESSION EQUIPMENT, DRIVE-IN 

Concession Supply Co 28-C 

Poblocki & Sons 45-A 

Walky Service Co 44-B 

CONCESSION CONTRACTORS 

Sportservice Corp 44- D 

CURTAIN CONTROLS 

Automatic Devices Co 53-A 

DISPLAY FRAMES AND EASELS 

Peoples Display Frame Co 52-B 


DRINK DISPENSERS—See Fountainettes 

DRINKS. SOFT 

Coca-Cola 2-A 

Pepsi-Cola Co 23-A 

FOUNTAINETTES 

Carbonic Dispensers, Inc 24-A 

Modern Refreshers, Inc 30- 

Superior Refrigerator Mfg. Co 26-C 

FRONTS AND BOXOFFICES 


GUM, CHEWING 

Wm. Wrigley Jr. Co 27-A 

KIDDY RIDES for DRIVE-INS 

Concession Supply Co 

M iniature Train Co 

....28-C 

...44-E 

LADDERS, SAFETY 

Dayton Safety Ladder Co 52-A 

Q

. . . Your 

The following concerns have recently 

filed copies of interesting descriptive literature 

with the Modern Theatre Information 

Bureau. Readers who wish copies may 

obtain them promptly by using the Readers' 

Bureau postcard in this issue of The Modern 

Theatre. 

L-1508 Overland Amusements has issued 

a folder on a kiddy fire enKine which 

Is suitable for use in drive-in theatres and 

Uddylands. The engine, which has an 

over-all length of 24 feel 10 inches, has a 

capacity of from 20 to 28 children. 

L- 1509— A FOUR-PACE FOLDER on Pronto 

Pups, which are wieners on a stick coated 

with a specially prepared batter, has been 

Issued to illustrate how the wieners are prepared 

and what merchandising aids arc 

made available to dealers. 

L-1510 The Ballantvne Co. has prepared 

a single-page presentation which 

give pertinent facts about the Boyer "EZ- 

Erecl" prefabricated screen tower, and 

illustrates the steps taken in erecting the 

tower. 

A New 

•packaged" 

12-page illustrated catalog on 

drive-in equipment has been 

made available by 

the Ballantyne Co. 

Information 

included 

covers in-car speakers, 

sound master amplifications 

system, 

arc lamps and other 

Ballantyne pro.1ection 

booth equipment. A 

list of ramp and directional 

signs is also 

included, along with 

information to help 

the exhibitor on erecting his own screen 

tower and concession stand. Thirteen suggestions 

to aid exhibitors in building a 

drive-in take up the last two pages of the 

catalog. 

L-1511 Drive-In Theatre ManufacturtMG 

Co. has published a two-page catalog 

Item on their DIT-MCO easy-change letters, 

which gives specifications, sizes and 

prices. These letters range from 8 

inches to 36 inches in height. 

L-1512 Ace Rubber Products, Inc., has 

added four pages to be inserted in their 

catalog, dealing with its carpet-textured 

rubber matting. This matting comes in 

four colors and can be used for both floors 

and stairways. The matting has the trade 

name of Texto Tred. 

Let us put NEW LIFE 

. f'n/o your OLD CHAIRS 

Wc have serviced hundreds ol theatres and 

welcome your inquiry Our stall ol trained repairmen 

will put new life and new beauty into 

your old theatre chairs without any interruption 

to your daily show 

We rehabilitate or supply new cushions, replace 

parts and reupholster any style or make 

ol theatre chairs Make your seating problem 

our problem. Write today, outline your needs 

MANUFACTURERS Foam Rubbfr tnd Spring Cuihioni— Cmtri tor Backi and S«ali 

DISTRIBUTORS Upholttfry Fabrics and Gfntral Sealing Suppliei 

SERVICES OF Periodic Inioeclion and Struct— Inttallation— Rehabilitation 

'BcHcr Your Theotic 

and You Better 

Your Boioffice " 

THEATRE SEAT SERVICE CO 

160 HERMITAGE AVENUE NASHVILLE, TENNESSEE 

Be Ready For The Floor Cleaning 

Problems off Winter 

Slush, mud, water, all the wet filth brought in by 

patrons during the winter season can be easily removed 

from both bare and covered floors by the 

Super Theatre Cleaner. Super wet pick-up gives you 

a big improvement in appearance for half the cost 

usually spent in bare floor cleaning—no streaks, no 

spots. Carpets can be shampooed in place and the 

suds with its burden of dirt quickly removed leaving 

original colors bright and clean. Why waste money 

on less efficient methods.' 

The Super is designed and tool equipped to meet 

squarely all theatre cleaning problems. One operator 

and the Super cleans everything from fronts to lobby, 

including sound equipment and screen. The Super 

gets the dirt the first time over. Employee fatigue is 

cut to a minimum. 

Ask your supply distributor for a demonstration 

right in your theatre. See for yourself why leading 

theatres all over America are Super cleaned 

NATIONAL SUPIR SERVICE CO., INC. 

1941 N. 12th St. Toledo 2, Ohio 

So/es and Service in 

Principal Cities. 

In Canada: Plont Maintenance 

Equipment Co., 

Toronto and Vancouver 

COMING! 

with BOXOFFICE of Nov. 22 

PRACTICAL Guide on oil phoses ol 

theatre operation, design and refreshment 

merchandising. 

. . . Your Only COMPLETE Directory of "who 

makes it" by products and by trade 

names. Many other featuresi 

MODERN THEATRE Buyers 

Directory & Reference Issue" 

® 

Supei Model BP-1 —A 

qucei, double duty 

cleaner for both wel 

and dry pict-up. 

Super Model M— 

For all general cleaning and 

blowing. Powerful, readily portable. 

All models approved by Underwriters' 

Lab)oratories and Canadian Standards. 

"Once Over Does If" 

SUPER SUCTION 

SINCE 1911 

® 

THE DRAFT HORSE OF POWER SUCTION CLEANERS" 

^•HO.t:

' 

— 

— 

— 

LITERATURE 


atres, such as illuminated bulletin boards 

and fire escape signs. The modern exit sign 

has edge lighted illumination. Signs may be 

obtained in sizes to meet particular need. 

L.1514 ^beeflet Sandwich Shops, Inc., is 

issuing a folder on its sandwich unit. The 

electric unit is designed for ground beef 

sandwiches, and is described as sanitary 

and easy to operate. The oven holds 100 

sandwiches ready to serve. The machine 

may be used on either AC or DC. 

L-1515 Ân illustrated brochure on the 

new Strong Electric Corp. universal highintensity 

arc slide projector shows photographs 

of the new product which has just 

reached the market. A price list also is 

provided. 

L-1516—A PAINT GUIDE listing 28 different 

surfaces, from boiler breechings to woodwork, 

and specifying a type of heavy-duty 

finish for each, is being distributed by the 

Valdura division, American-Marietta Co. 

The compact booklet is arranged for handy 

reference use. Recommendations in the 

maintenance section are said to have been 

based on the results of research and testing, 

both on the job and in the laboratory. 

Li-1517 

Adjustable swivel lamps, th 

latest in design, for interiors are illustratei 

in a recent folder by the Swivelier Cc 

Lamps for portable use and wall mountini 

are described. Each model, made with onu 

or more patented spring -tension swivels, I 

available in six colors—brass, rose, gray 

silver, yellow, and green. Various meaa 

of lighting may be attained by means oi] 

the various single arm, twin arm, clamp-ODii| 

screw-in and other models. 

L-1518—A. L. Wilson Chemical Co. i 

offering a guide to removing stains. Thiv 

publication lists various chemical product 

which may be used to do specific spot re 

moving jobs. Theatremen will be intereste* 

in a chemical which will remove one coloj' 

from another, and is reported to removni 

colors that have run, bled or printed-ofll 

A solvent to afford quick, effective actioK 

in removing binding and soluble substance 

in stains is also given considerable spac^ 

in this comprehensive guide. 

l-ssCi 

IjtlfSi' 

Bring high 

cleaning costs 

L-1519—A long list of sanitation prod< 

ucts to fill theatre needs is shown in aii 

illustrated 24-page booklet from John Sex 

ton & Co. Products mentioned include i 

liquid detergent, which acts as an all 

around cleaning agent, hard water clean 

ser, disinfectant, washing powder for mop 

ping and general cleaning. Some of th 

other products are neutral jelly base soa) 

for floors, instrument cleaner, liquid floo 

cleaner, toilet bowl cleaner and singlefol 

and two-ply towels. 

SB 

'M 

sol 

A clean theater means good "box office." 

G-E engineers studied theater cleaning 

problems and the daily headaches they present. 

Result: a line of heavy-duty cleaners 

specially equipped to do every theater cleaning 

job. G-E Cleaners will: 

• pick up water, rug shampoo suds and wet 

or dry dirt 

• convert quickly to powerful blowers for 

58 

collecting litter under theater seats into 

Heavy-Duty Cleaning Equipment 

GENERAL 

ELECTRIC 

GENERAL ELECTRIC COMPANY', Dept. 22-3037 

1285 Boston Ave., Bridgeport 2, Conn. 

Without obligation, please send complete details on heavy-duty 

cleaning equipment. 

NAME 

FIRM 

ADDR£SS 

CITY 

STATE 

convenient piles for quick, easy removal 

• dust highly polished surfaces without 

scratching or marring 

• clean high-up, out-of-reach areas and projection 

screens safely and thoroughly 

save time . . . money 

! 

I 

I 

I 

I 

I 

I 

I 

I 

I 

To help beat today's 

rising maintenance 

costs send coupon 

at left 

. 

about theater 

for information 

heavy-duty cleaners. 

Write today. 

. . labor 

Compact and powerful, these heavy-duty 

cleaners are light in weight for easier operation 

by men or women. One worker with one 

machine can thoroughly clean wet or dry 

surfaces, draperies, upholstery, 

seats, hard floors and tile practically 

without stopping. 

L-1520 The Formica Co. has availabl 

a booklet on high pressure laminated plas 

tic made of layers of specially processei 

papers. The processed papers are impreg 

nated with synthetic resins and cured un 

der intense heat and pressure to fuse int 

a single sheet 1/16-inch thick. Grades o 

product include standard and cigaret-re 

sistant. More than 100 different color pat 

terns and wood grains may be had. Fin 

ishes are either polished or satin. 

Box Sales of Chewing Gum 

'Tricks or Treats' Item 

Exhibitors who have been merchandisin 

| 

chewing gum on the package level can rea: 

extra profit by promoting full-box saleas 

an item for "trick or treat" use. Chew 

ing gum is a natural Halloween treat be 

cause of its popularity with children. 1 

takes only a matter of minutes to plac 

boxes of chewing gum on the counter wit 

a sign "Chewing Gum—For Hallowee 

Tricks or Treats" and including the bo 

price. 

The small theatre, in which many of th 

luxury items of decoration and furnishing' 

have to be passed up because of prohibitiv 

cost, can get by very well with the public I \, 

only the auditorium chairs are up to expec

I 

Mrs. 

kiboui people/ and PRODUCT 

'0 SWlt; 

.rose. 

V. J. Panchot of Durwdud i in .itres. 

Kansas City, and M. J. Rolnlck ol Uolnlck 

Bros.. Baltimore, are the Joint winners In 

Jie competition to select a name for the 

lew Leedom luxury twist. The name: Prcsdentlal. 

The carpeting Is to be available 

a 40 different shades, according to James 

0. Atkinson, vice-president for sales. 

Jack Kearns and Prank Pizzo. 

formerly 

I 

projectionists at the Star Theatre in Hartford, 

have been named projectionists at 

ihe Blue Hills Drive-In Theatre at Bloom- 

:ield. Conn. 

E. J. Vallbn. president of Vallen, Inc., of 

'Akron. Ohio, announces the appointment of 

e FYed Bock Advertising Co. to handle its 

vertlslng. John B. Simpson, who was 

loclated with the National Broadcasting 

'o. for many years, will be the account 

•xecutive. Vallen, Inc.. manufactures cur- 

\Aia controls and tracks for theatres, auditoriums, 

TV studios and night clubs. 

Oeorge Hornstein, president of Joe 

Hornstein, Inc., New York representatives 

of Motlograph. Inc.. announces the installation 

of Motiograph's Trad dual largescreen 

television equipment in the 2,500- 

seat Paramount Theatre in Lynn, Mass. 

W. E. Watson, who has been manager of 

the pump manufacturing division of Fairbanks. 

Morse & Co.. has been promoted to 

assistant to the manager of manufacturing 

with headquarters in Chicago. In other 

personnel shifts at the company. Paul R. 

Flood, who has been manager of manufacturing 

at the Beloit plant, has been transferred 

to Pomona, Calif., where he will be 

general manager of the pump works there. 

and Lewis Kessler has been named chief 

hydraulic engineer at the Beloit works. 

Robert Craig, former REA deputy administrator, 

has been appointed assistant to the 

president with headquarters in Washington. 

Fairbanks, Morse & Co. manufactures 

standby electric generating equipment used 

In theatres. 

E}t7GENE L. ScHROEDER has been appointed 

midwest district manager for Radiant 

Screen Co. of Chicago, to direct sales in 

Michigan. Indiana, Kentucky and Ohio. 

For the last six years, he has been buyer 

and merchandise manager for the photographic 

department of Montgomery Ward 

in Denver. He is the son of a pioneer in 

the 16mm equipment field. His father, 

Ernie Schroeder, before his death in 1945. 

was vice-president and general sales manager 

of Victor Animatograph Corp. 

Dr. David L. MacAdam. a research sciehtlst 

at Eastman Kodak Co.. has been named 

winner of the 1952 Journal award of lh

KEEP YOUR 

PROJECTORS IN 

TOP OPERATING 

CONDITION 

WITH '^S> PARTS 

TESMA'S President J. Robert Hoff, 

An Active Member of Group Since '45 

Good booth equipment is the most vital 

item of theatre operation — and by far 

the least costly. 

Replace worn parts promptly. 

Catalog on request 

LAYEZZI MACHINE WORKS 

60 

4635 West Lake Street 

Chicago 44, Illinois 

FALL 

and 

WINTER 

WEIGHT 

Creators of 

Distinctive 

Uniforms 

for 

Every 

Purpose 

Write for 

full 

informatiort 

Samples 

and 

illustrations 

will follow. 

A(ahcu^'û6m^nC' 

Our 82nd Year. 

Harold J. D'Ancona, Pres. 

Oept. B, 625 S. State St.. Chicago 5, III. 

J. ROBERT HOFF 

J. Robert Hoff. president of Theatre 

Equipment and Supply Manufacturers 

Ass'n, which holds its annual convention 

and trade show next month, has been an 

active participant in the affairs of the organization 

virtually from the day he joined 

the Ballantyne Co. as sales manager. 

When the association meets November 

15 to November 19, in the Morrison hotel 

in Chicago, he will be winding up his first 

year as president of TESMA, and presiding 

over the first session of the organization in 

which it has met jointly with a national 

exhibitor association. The 1952 tradeshow 

is being held in conjunction with the annual 

convention of Allied States Ass'n of 

Motion Picture Exhibitors. 

The tradeshow promises to be one of the 

top efforts of TESMA, according to Hoff. 

Within two weeks after announcement was 

made of floor space available, more than 

50 per cent of the booths had been sold, 

and by convention time every foot of display 

area will be occupied. This sets no 

precedent, however, Hoff points out, as 

TESMA shows almost invariably are sellouts. 

TESMA'S president is 43 years old. He is 

a lawyer by profession, and practiced law 

under the firm name of Hoff and Collis 

from 1936 to 1941 when he joined the naval 

reserve. When he was released to inactive 

duty in 1945, he held the rank of lieutenant 

commander. Immediately upon returning 

to civilian life, he joined the Ballantyne 

company as its sales chief and has held that 

post ever since. 

He was on the board of TESMA from 

1945 to 1949, a vice-president from 1949 

to 1951 and in that year was elected to a 

two-year term as president. During the 

last year he has been especially active as 

a member of the 35mm industry advisory 

board of the National Production Authority. 

He has been in frequent touch with NPA 

in Washington in an effort to keep the 

theatre equipment and supply market an 

open one. 

In addition to the tradeshow at the 

Chicago convention, and the regular session 

of Allied States Ass'n. a number of| 

special entertainment functions have been^ 

placed on the schedule. 

Canada Dry Signs 'Terry' 

Canada Dry has signed to sponsor a new< 

television production of the famed comicJ 

strip, "Terry and the Pirates," a half-hourJ 

film show which the company will air onij 

alternate weeks for a full year. J. M.'J 

Mathes, Inc., agency for Canada Dry, arranged 

the deal, which includes promotion! 

otherj 

rights to the strip's characters in all 

media. 

For more than three years Canada Dryl 

has sponsored "Super Circus" on television,! 

but dropped this show after the September 

21 telecast. Airing of the new show wilUJ 

begin about December 1. The number ofT 

stations involved is still undecided but willlj 

include all TV cities where company-owned* 

plants operate, plus a number of citiesi| 

in franchise markets. W. S. Brown. Canada 

Dry advertising director, expects to I 

start with between 40 and 50 stations, with;] 

others added later. 

In the photo. Brown deft) is shown J 

signing the contract. Looking on are Budj 

Austin of Official Films. Inc., distributors) 

of the series; Read Wright, radio-television-] 

director of J. M. Mathes. Inc., and W. T. 

Okie, vice-president of the agency. 

The MODERN THEATRE SECTION^

I kJexandcr 

I 

First 

' Thief 

I 

Anyels 

: October 

« 

0)(0FFICE(l)Di)iiJJ]i'ÎJJD5 

a 

rejiila: 

niuibt: 

.,»,ri-. " "'" 

' 

fhe 

EXHIBITOR HAS HIS SAY «out piau.Es 

COLUMBIA 

Barefoot Mailman. The (Col^—Robert 

nunmlngs, Terry Moore. Jerome Courtland. 

Tils was a big surprise to us. both as to story 

Bd boxoXIice draw. It's an excellent picture 

or a small-town theatre with good color, 

nteresting scenes of the Florida everglades 

nd plenty of action to suit the Saturday 

light patrons. Robert Cummings played his 

lart to perfection. Played Tliurs.. Fri.. Sat. 

Weather: Fair and warm.—Norman Baricer, 

Urlmor. Iowa. Small-town and rural patron- 

Time, The (CoD—Robert Cummings. 

jarbara Hale. Bill Goodwin. This was loads 

f fun. Had good attendance the first night 

,.ut the .second fell down. I can't figure why. 

mis is fine family fare. Book it. Played 

l\ie6.. Wed. Weather: O.K.—Frank Sabln. 

itokjest'c Theatre. Eureka. Mont. Small-town 

ind rural patronage. 

; I Paula (Con—Loretta Young, Kent Smith, 

Knox. A few came for the first 

, X.fv Ihow and they liked it so weU they told 

^ '°'';ilthers and I came out with money ahead 

Ud lots of satisfied customers. Actually, It 

sponsora:, 

f^ woman's picture but the men will like it 

! famed ::: ^. piaycd Sun., Mon. Weather: Hot and 

iry.-Bob Curtis, Capitol Tlieatre. Meridian. 

s.'aliaL';' 

u^nii; 

"« Small-town and rural patronage. 

ersma 

pjCjjjiJj;. 

" on tclerii 

tlieSepteii:':i( ptec':^* 

„ sues 

lime. It is just plain good. Typical army life 

lequences, but Rooney is tops. We enjoyed 

and so did the tUl. Played Wed., Thurs. 

iêathcr: Fair and mild.—James Wiggs jr., 

Theatre. Tarboro, N. 

and rural patronage. 

Small-town, 

of Damascus (Col)—Paul Henreid, 

|ohn Sutton, Jeff Donnell. This is strictly for 

He fflimc^ 

^g jjj^, jjyj gj^jj f^y tjjg dualers. All of the 

iecidedbi ^jjds liked it and so did quite a few of the 

lompaw-onlfalts. including myself. Played Sat. Weather 

cia^fc— Herman Perkins jr., Alpha Theatre. 

mber of insville, Md. General patronage. 

METRO-GOLDWYN-MAYER 

the Wide Missouri (MGM)—Clark 

Maria Elena Marques. John Hodiak. 

less: Good. The picture could have 

better but people came and they seemed 

;e it. Too much Indian "heap big talk." 

story became disconnected in parts but 

were Indians, fights and comedy, not 

lention a chase or two. Not worth top 

jrice. Played Thurs., Fri., Sat.—Dwight 

'lanson. Valley Theatre, Eddyville, Iowa. 

!)nall-town and rural patronage. 

In the Outfield (MGM) — Paul 

Jouglas. 

i a good 

Janet Leigh, 

show. We need 

Keenan Wynn. 

more down-to-earth 

This 

ietures like this. It was also priced right 

rom MGM.—Arnold Driscoll, Iowa Theatre, 

Irandon, Iowa. Small-town and rural 

atronage. 

Because You're Mine iMGM)—Mario Lanza, 

loretta Morrow, James Whitmore. I saw a 

sneak .screening" of this in Waco. It is 

ops but it could be ruined in rural areas if 

jailers are too full of the opera numbers.— 

loe Enochs, Cliftex Theatre, Clifton. Tex. 

pmall-town and rural patronage. 

Klnit Solomon's Mines (MGM)—Stewart 

Granger, Deborah Kerr, Richard Carlson. 

This was well liked and business was good. 

TTie animals, reptiles, aborigines and .scenery 

(in color) were more interesting than the 

story. Played Fri., Sat., Sun. Weather: O. K.— 

Frank Sabin, Majestic Theatre, Eureka. 

Mont. Small-town and rural patronage. 

Lovely to Look At (MGM)—Kathryn Oray- 

-son. Red Skelton, Howard Keel. So was the 

picture. I liked it my.self and so did all our 

patrons, according to their comments. Played 

Thurs.. Fri. Weather: Hot.—Herman Perkins 

jr.. Alpha Theatre. Caton.sville. Md. General 

patronage. 

Merry Widow, The (MGM)—Lana Turner. 

Fernando Lamas. Una Merkel. The audience 

will like this one. It has beautiful music, 

beautiful color, funny situations and terrific 

romance with Lana Turner and Fernando 

Lamas—Lana. Lamas and love! Played the 

entire week. Weather: Warm-hot.—Sam Gil- 

Asks Honest Adveriising 

In Trailers, Too! 

"TOO YOUNG TO KISS (MOM)—June 

.^Hyson, Van Johnson, Gig Young. I 

was afraid the romantic title would scare 

the farmers away but I guess June and 

Van's names were strong enough to overcome 

it. The trailer was very poor, too. 

When will the film companies drop the 

idea of having another star in 

the trailer 

plugiring a picture? It does the picture 

no good as any movie tan knows that a 

star, if paid enough, will endorse anythinj; 

from soap to dog food. Just make 

the trailer with an HONEST assortment 

of the best scenes from the picture and it 

will bring more dollars to the boxofficc 

than endorsements from all the stars in 

Hollywood. Business: Good. Played Sun., 

Mon. Weather: Fair and warm.—Norman 

Barker, Lorimor Theatre, Lorimor, Iowa. 

Small-town and rural patronage. 

man, Loew's State Theatre, Syracuse, N. Y. 

General average city patronage. 

Rich, Young and Pretty (MGM)— Jane 

Powell. Danielle Darrieux, Wendell Corey. 

Rather a weak picture. Plenty of good singing 

but not much action. It drags in spots as Jane 

Powell carries the load with not much help 

from the rest of the cast. We had a fair crowd 

the first night and played it for lucks the 

.second night. Played Sun., Mon. Weather: 

Nice.—Howard L. Scott, Nyah Theatre, Hot 

Springs. Mont. Small-town and rural patronage. 

Scaramourhe (MGM) — Stewart Granger. 

BUeanor Parker. Mel Ferrer. Another typical 

Metro product; very lush with beautiful 

Technicolor and music. This is a picture that 

will please most of your costume-drama haters 

as well as handing them a few laughs. Every 

audience, including the peanut row, thoroughly 

enjoyed the story and we had one of 

our better midweeks of the summer. Played 

Wed.. Thurs., Fri., Sat. Weather: Hot and dry. 

—Doug Cussans, Nortown Theatre, Flint, 

Mich. General and neighborhood patronage. 

Sinfin' In the Kain (MGM)—Gene Killy. 

Df'bble Reynolds, Donald O'Connor. One of 

MOM'S better maslcals. But—small-town 

theatres, plca.se edit your trailer. Get that 

catchline on "American in Paria" out of 

there. Monday waa good here as word got 

around that it was a musical WITH a story. 

Business normal. Played Sun., Mon. Weather: 

Hot. — Ken Christlanson, Roxy Theatre, 

Washburn, N. D. Small-town and rural pa 

tronage. 

Talk About a Stranger (MGM)—CSeorge 

Murphy, Nancy Davis, Billy Gray. An excellent 

show that would have stood up midweek, 

alone, if it had been longer. Played 

with "Rodeo" (Mono) and had a good double 

feature for the weekend crowd. Played 

Thurs., Fri., Sat. Weather: Good.—M. W. 

Long, Lans Theatre, Lansing, Iowa. Smalltown 


MONOGRAM 

i 

Highwayman, The Monoi—Charles Cobum. 

Wanda Hendrix. Philip Friend. This Is a 

highly pleasing production and very well done. 

Fine direction and acting by the entire cast. 

S. J. Smith. Siston Theatre. Sisseton. N. D. 


Northwest Territory (Mono)—Klrby Grant, 

•Chinook," Gloria Saunders. This fine action 

feature did good business despite rain and 

bad weather. We find that this series has 

built up extra business for our theatre. Our 

western fans enjoy this type of feature for a 

change and keep asking for more like it. Kirby 

Grant has built up a good following in this 

area.—Walt R. Sayler. Dakota Theatre, 

Wi.shek, N. D. Small-town and rural patronage. 

Rodeo (Mono I—Jane Nigh, John Archer, 

Wallace Ford. Business: Above average. I 

put up the window cards that Monogram sells 

for six cents each and they came and enjoyed 

this little color picture. Did better busines-s 

than "Eronco Buster" (U-Ii at considerably 

less rental. Good for a midweek or preferably 

a weekend. Played Tues.. Wed. Dwight Hanson. 

Valley Theatre. Eddyville. Iowa. 

town and rural patronage. 

PARAMOUNT 

Small- 

.\tomic City. The iParat — Gene Barry. 

Lydia Clarke, Michael Moore. It's hot. but 

you wiU have to sell it. This is packed full 

of true-to-life drama. It's a solid sleeper. 

People think you have another "World's Collide" 

deal so you have to advertise. Above 

average.—Dick Bowman. Sterling Theatre. 

Austin. Minn. City and rural patronage. 

Carrie (Para)—Laurence Olivier. Jennifer 

Jones. Miriam Hopkins. A real tearjerker— 

especially for the exhibitor.—Leonard Winograd. 

Oriental and Family theatres, Rochester. 

Pa. Small-city, industrial patronage. 

Denver & Rio Grande, The (Para)—Edmond 

O'Brien. Sterling Hayden. Dean Jagger. 

This didn't do half as well as I had exf>ected 

it would. I first saw it when it was on first 

run in Baltimore and liked it. However, 

business was "way off when I played it. P. S. 

I had one heck of a toothache! Played Sun., 

Mon. Weather: Hot (and I don't mean 

maybe I.—Herman Perkins jr.. Alpha Theatre. 

Catonsville. Md. General patronage. 

EI Paso (Para>—John Payne. Gail Russell, 

Sterling Hayden. If you can find a print. 

(Continued on following page) 

OXOrnCE BooldnGulde : 

4. 1952 

EAlffi SEC':

— 

——: 

1 

The EXHIBITOR HAS HIS SAY 


go back and try it again. It is still good for 

a Saturday date. Weather: Fair.— Bob Keller. 

Eve Theatre, Fountain Inn, S. C. Smalltown, 

mill and rural patronage. • 

Here Comes the Groom (Para) — Bing 

Crosby, Jane Wyman, Alexis Smith. What a 

grand entertaining picture! Flawless cast. 

Bing and Jane perfect, and such appealing 

kids. We award it a flock of double plus 

marks. Played Fri., Sat., Sun. Weather: 

O.K.—Frank Sabin, Majestic Theatre, Eureka, 

Mont. Small-town and rural patronage. 

Jumping Jacks (Para)—Dean Martin, Jerry 

Lewis, Mona Freeman. Put a few more nails 

in the rafters to hold them in place. My 

patrons surely did like it. Played Sun., Mon. 

Weather: Cool and cloudy.—Joe Enochs, 

Cliftex Theatre, Clifton, Tex. Small-town and 

rural patronage. 

My Favorite Spy (Para)—Bob Hope, Hedy 

Lamarr, Francis L. Sullivan. This was silly 

but people accepted it. There was a slight 

increase in the boxoffice receipts, but this 

could be attributed to cooler weather and a 

holiday weekend. Regardless, I'll never pass 

up a Bob Hope picture. Played Sun., Mon. 

Weather; Mild.—Marcella Smith, Vinton 

Theatre, McArthur, Ohio. Small-town 

patronage. 

My Son John (Para)—Helen Hayes, Robert 

Walker, Van Heflin. Another picture that 

every man, woman and child should see—but, 

they won't come to see it! Wish I had put it 

off until fall and then had the entire high 

school see it, even if I had to invite them for 

free. Business was poor. This is not a good 

picture for small towns. Played Thiu-s., Fi'i. 

Weather: Pair.—Bob Keller, Eve Theatre, 

Fountain Inn, S. C. Small-town, mill and 


RKO RADIO 

Blood on the Moon (RKO)—Robert Mitchum, 

Barbara Bel Geddes, Robert Preston. 

It's always the reliable repeat or reissue that 

helps an exhibitor get in enough of a crowd 

to meet expenses. Maybe that's because these 

older features are selected from the cream 

of the crop of several seasons past. However, 

after being closed midweek for a number of 

weeks, it certainly was a pleasure to receive 

such a reception. Of course, this western was 

tops. Played Tues., Wed. Weather: Warm. 

Ralph Raspa, State Theatre, Rivesville, W. 

Va. Rural patronage. 

Macao (RKO)—Robert Mitchum, Jane Russell, 

William Bendix. Not so hot as far as 

audience reaction goes. Business was below 

average. Played Sun., Mon. Weather: Warm. 

—^Bill Myers, Rena Theatre, Kellogg, Ida. 

Mining-town patronage. 

20th CENTURY-FOX 

Cheaper by the Dozen (20th-Fox)—Clifton 

Webb, Jeanne Crain, Myrna Loy. Business: 

Average. A repeat run to prepare our patrons 

for "Belles on Their Toes." Ran one 

day only, Wednesday. Customers reported 

they would rather see a good picture again 

than a bad one the first time. Film rental 

was out of line. Paid as much for this repeat 

as we pay for first run, top pictures from 

other companies. Weather: Pleasant but 

warm.—Dwight Hanson, Valley Theatre, Eddyville, 

Iowa. Small-town and rural patronage. 

David and Bathsheba (20th-Fox)—Gregory 

Peck, Susan Hayward, Raymond Massey. If 

there were enough pictures like this for every 

playdate there would be no TV sets sold. 

However, there is little likelihood that producers 

will do this, and that is why TV sets 

are getting thicker than fleas on a hungry 

dog. The two stars are magnificent in their 

portrayals. We played this wonderful picture 

after the roadshow prices had been cut, and 

bought it at a reasonable flat price, so that 

we could show it at our regular admission. We 

would advise any showman who hasn't yet 

played it to get in touch with his 20th-Fox 

salesman and book it for an early date to 

make some extra money at the boxoffice, as 

well as building goodwill among theatre patrons. 

We gave it our best playtime and 

weren't sorry, either. Played Sun., Mon., Tues. 

Weather: Hot as usual.—Roy Tidwell, Roxy 

Theatre. Barnsdahl, Okla. Small-town and 

oil-field patronage. 

Day the Earth Stood Stiil, The (20th-Fox) 

—Michael Rennie, Patricia Neal, Hugh Marlowe. 

This was a good picture but it did not 

arouse the interest I thought it would. Had 

about average business. Played Fri., Sat. 

Weather: Good.—Howard L. Scott, Nyah 

Theatre, Hot Springs, Mont. Small-town and 


Diplomatic Courier (20th-Fox) — Tyrone 

Power, Patricia Neal, Stephen McNally. Good 

show. Audience liked it. Business was okay. 

This show seemed exciting enough for most 

Cashes In on Popularity 

Oi Johnnie Ray 

•pDDIE CONDOS (Col)—Short. I've been 

plugging my shorts heavily and this 

one paid off best to date. It features 

Johnnie Ray, so I advertised— "See and 

Hear Johnnie Ray!" It REALLY paid off. 

Played Sun., Mon. Weather: Warm. 

Ralph Raspa, State Theatre, Rivesville, 

W. Va. Rural patronage. 

of the audience. Played Sun., Mon. Weather: 

Nice.—Bill Myers, Rena Theatre, Kellogg, Ida. 

Mining-town patronage. 

Golden Girl (20th-Fox) — Mitzi Gaynor, 

Dale Robertson, Ralph Barton. I was away 

when we played this but from all remarks it 

must be a topnotch musical. Several of our 

patrons said it was the best musical they had 

ever seen. However, business was n.g. Too 

many carnivals and fairs in this community. 

Played Sun., Mon. Weather: Good.—Norman 

Barker, Lorimor Theatre, Lorimor. Iowa. 


UNITED ARTISTS 

Fort Defiance (UA) — Dane Clark, Ben 

Johnson, Peter Graves. This is a good Saturday 

western. It really has action, Weather 

Pair.—Bob Keller, Eve Theatre, Fountain Inn, 

S. C. Small-town, mill and rural patronage. 

One Big Affair (UA)—Evelyn Keyes, Dennis 

O'Keefe, Mai-y Anderson. Tliis is another 

picture which the reviewers condemned and 

it is really a pretty good show. I had several 

good comments, no complaints and a good 

crowd although the trailer isn't too good. You 

do not need to be afraid of it at all. Played 

Tues., Wed. Weather: Still dry and hot. 

Bob Curtis, Capitol Theatre, Meridian, Tex. 


River, The (UA)—Nora Swinburne, Esmond 

Knight, Arthur Shields. This is not for small 

towns. The last time I had as many walkouts 

was on another UA picture. If television 

would put on stuff like this, we wouldn't 

have a thing to worry "about.—M. W. Long, 

Lans Theatre, Lansing, Iowa. Small-town 


UNIVERSAL-INTERNATIONAL 

Bend of the River (U-Ii —James Stewart. 

Arthur Kennedy, Julia Adams. It has all 

been said before—this picture has it in every 

way! Some remarked that they did not believe 

the horses and wagons could stand 

up in the rocks and terrain. Did they? An 

excellent outdoor drama. Played Sun., Mon 

Tues. Weather: Rain and cold.—Ken Chris 

tianson, Roxy Theatre, Washburn. N. Z 


Bronco Buster (U-I) — John Lund, Scol 

Brady, Joyce Holden. Another good pict 

like "Rodeo"—and in color. We did 

business on these two. Played Fri., si 

Weather: Hot.—L. Brazil jr., New Theatn 

Bearden, Ark. Small-town and rural patror 

age. 

Cave of Outlaws (U-I)—Macdonald Care; 

Alexis Smith, Edgar Buchanan. Just an ord: 

nary picture dressed up with Technicolo 

Some came just to see the scenes of tfc 

Carlsbad Caverns. Business was fair. Playe 

Fri., Sat. Weather: Fair.—Norman Barke 

Lorimor Tlieatre, Lorimor, Iowa. Small-tow 


Flesh and Fury (U-D—Tony Curtis, Ja 

Sterling, Mona Freeman. This picture hs 

what it takes, except the draw to get peop' 

into the theatre. Those that came enjoye 

it. I just couldn't find the gimmick to se 

this good little feature. Played We< 

Weather: Fair.—Bob Keller. Eve Tlieatr 

Fountain Inn, S. C. Small-town, mill an 


Has Anybody Seen My Gal (U-D—Pipil 

Laurie, Rock Hudson, Charles Coburn. A pnj 

release showing in our territory to 150 pell 

cent business. This is a family comedy—ml 

a musical. Played Thurs.. Fri. Weathal 

Fair.—Bob Keller, Eve Theatre, Fountain Inil 

S. C. Small-town, mill and rural patronag.| 

WARNER BROS 

About Face (WB)—Gordon MacRae, Eddll 

Bracken, Dick Wesson. Business: Below aveil 

age. This is what I call a really swell small 

town picture—but you have to tell the)] 

about it if you are going to get them in. One I 

they do plunk down their money they ail 

going to be satisfied. 

This has songs, comedJ 

girls and is really fun to watch. Lots (I 

slapstick comedy. You would have thougll 

the place was packed from the laughs comirl 

from the auditorium but they were just laugli 

ing long and hard. The trailer didn't sell ttj 

picture as it should have. To see the trail(I 

ycu would hardly know what the picture wf I 

about and certainly you wouldn't know it W{[ 

a coîedy. Word-of-mouth was good on th f 

picture as Sunday was far below averaH 

while Monday was above. This should l[ 

bought cheap and if you advertise it yoj 

should have a good gross. Played Sun., Moil 

—Dwight Hanson, Valley Theatre, Eddyvillj 

Iowa. Rural and small-town patronage. 

Big Trees, The (WB)—Kirk Douglas, 

Miller, Patrice Wymore. Very good outdotl 

picture in beautiful color. Has a love storl 

some music, plenty of action—and religiO)! 

Better than average draw. Played Sutl 

Mon. Weather: Cloudy.—L. Brazil jr., NeJ 

Theatre, Bearden, Ark. Small-town anj 


Jack and the Beanstalk (WB)—Bud Abbot I 

Lou Costello Dorothy Ford. I asked all tl*! 

elementary-school teachers to help me atJ 

vertise this. Consequently I had a good crowl 

of kids out to see it. Some of them brougll 

along their papas and manias. Naturalll 

the kids ate it up but some of the grownui| 

thought it was silly in spots. All in all 

can't complain—and I didn't get shot by irl 

kids for NOT playing it. Played Sun., Mo:j 

Weather: Rainy.—I. Roche. Vernon and Vej 

theatres, Vernon and Cottondale, Pla. Smal | 

town and rural patronage. 

Where's Charley? (WB)—Ray Bolger, AUjI 

McLerie, Robert Shackleton. "Corny," bill 

plenty of laughs. A small-town picturC 

Played Thurs., Fri. Weather: Hot and dry.- 

Joe Enochs, Cliftex and Gem theatres, CU'J 

ton, Tex. Rural patronage. 

BOXOFFICE BookinGuide October 4, 1911

«i Sue „. 

ri|g|9rpr«tlvo anolyiii of lay ond trod«pratt rev)«wi. The plus ond minui tignt Indlcota dvgrtt of 

^'t only; audlonco clottificolion is not rored. Llstingi cover currtnt rovtewi, brought up to dot* r«gulorly. 

I d«por'n^"' scrvcf olso oi on ALPHAQCTICAL INDEX to tcoture rolootei Numorol procedtng titio 

fllirc Guldo RovUw pog« numbor. For listings by compony, in the ordor of r«l«as«« mo Foofuro Chort. 

wi'hm 

mm 

rt Very Good; ' Good; - foir; Poor; = Very Poor. In the lummory - ii rated 2 plutct, — oi 2 minuiei 

1 

1 1

Want 

.20th-Fox 

A 

REVIEW DIGEST 

tt Very Good; + Good; — Fair; — Poor; — Very Poor. In the summary f is rated 2 pluses, — os 2 minuses. 

1401 Happy Time, The (94) Comedy Col S-23-52 H 

1303 Havana Rose (77) Drama Re^ 9-29-51- - 

1312 Harlem Globetrotters, The (80) Comedy .. Col 1027-51 + + 

1337 Harem Girl (70) Comedy Col 1-26-52+ ± 

1383 Has Anybody Seen My Gal (89) Comedy.. U-l 6-14-52 + + 

1343 Hawk of Wild River, The (54) Western.. Col 2-16-52 + 

1403 Helloate (87) Drama LP 8-30-52 ± 

1381 Here Come the Marines (66) Comedy.. Mono 6- 7-52 + ± 

1336 Here Come the Nelsons (73) Comedy U-l 1-19-52 + ± 

1276 Here Comes the Groom (114) Rom-Cora. .Para 7- 7-51 +t ff 

1299 Hiehly Dangerous (81) brama LP 9-22-51+ ± 

1292 Hisliwayman, The (82) Drama Mono 8-25-51+ + 

1372 Hioh Noon (85) Drama UA 5-10-52 # + 

1354 Hold That Line (64) Comedy Mono 3-15-52+ ± 

1386 Holiday for Sinners (73) Drama MGM 6-21-52 ± — 

1320 Honeyrl'ile (89) Comedy Ren 11-17-51 + ± 

1319 Hong Kono (91) Drama Para 11-17-51 + ± 

1349 Hoodlum Empire (98) Drama Rep 3- 1-52 + + 

1412 Horizons West (SO) Drama U-l 9-27-52 + 

1311 Hot Lead (61) Western RKO 10-27-51 ± 

1301 Hotel Sahara (87) Comedy UA 9-29-51 + + 

Hour of 13, The (79) Drama MGM 

1407 Hurricane Smith (90) Drama Para 9-13-52+ ± 

I 

1374 If Moscow Stril

1 1 Sound 

M Very Good; < Good; - Foir, - Poof; = Very Po In the (ummory rated 2 pluses, - as 2 REVIEW DIGEST 

I'utpli Htail Dtiry (73) Orima 

s 

Col 11-lOSl ¥ 

11 

± + + 

6t3 

Uultl 

Uut 

Man, 

V.iillt 

Th« (129) Comtdy 

(172) Orima 

K 

Rep 

M6M 

517-52 

U17-51 

HKktI. »•>• t. The (54) Wetlern Col 6-28-52 ± 

piUiyal Jouiney (50) Documentary OA 2- 2-52 -f 

8 

SjiIo' B««are (106) Comedy Para 12- 1-51 + 

i 

1 Sally and Saint Anne (90) Drama U-l 6-28-52 H 

• San Francisco Story, The (80) Drama WB 4-12-52 — 

Saraje. The (95) Drama Para 

Scandal Sheet (82) Drama Col 

Scaramouche (115) Drama MGM 

Scarlil Angel (80) Drama U-l 

Scotland Yard Inspector (..) Drama... LP 

! She's Working Her Way Through College 

(101) Musical WB 

9-20-52 + 

2- 2-52 -f 

5-24-52 H 

5-31-52 + 

9-29-51 

+ 

+ + 

+ + 

± * 

i 

H 

+ 

+ 

+ 

-f + 

1 Sea Hornet (84) Drama Rep 

L' Sea Tiger (71) Drama Mono 8- 9-52 - :i: + 

1-. Secret People (871/2) Drama LP 9- 6-52 - 

I, Secrets of Monte Carlo (60) Drana...Rep 6-30-51 - 

Sellout, The (83) Drama MUM 12-15-51 ± + ± 

Shadow in the Sky (78) Drama MCM 12-15-51 ± 

6- 7-52 H ± ± 

Sil.er City (90) Drama. Para 10- 6-51 + ± ± 

Singin' in the Ram (103) Musical. .MGM 3-22-52 H 

Musical .MGM 4-12-52 + 

Sky High (60) Comedy LP 4-26-52 ± 

Sky Is Red, The (99) Drama Realart 6-28-52 ± 

Sljugliler Trail (78) Drama RKO 10-27-51 ± + - 

1 I 

Skirts Ahoy! (109) 

Snioliy Caiiyon (55) Western Col 

Sniper, The (87) Drama Col 

Snows of Kilimanjaro (114) Drama. .20th- Fox 

Somebody Loves Me (95) Musical Para 

Soinelhiiig lo Liie For (90) Drama Para 

Son of All Baba (75) Fantasy U-l 

2- 2-52 

3-22-52 

-f 

+ 

9-27-52 tt 

8-23-52 t+ 

2- 2-52 f> 

8-23-52 -h 

+ 

+ 

± 

+ 

± + 

ft 

-I- 

± + 

Son of Dr. Jekyll. The (76) Drama Col 11- 3-51 + 

I Son of Paleface (95) Comedy Para 7-19-52 H ++ 

Off (83) Comedy Col 4-12-52 H 

-I- 

Soiilh of C.iliente 1- 3-51 -(^ 

(67) Western Rep 

South Pacific Trail (..) Western Rep 

Springfield Rifle (..) Drama WB 

Stage to Blue Ri«er (55) Western Mono 

'Slarlill (103) Musical WB 11- 3-51 •f -I- -t- 

. Steel Fist (73) Diaraa Mono 2-16-52 

'. 

Steel Town (84) Drama U-l 3- 8-52 ± + ± + 

Steel Trap, The (..) Drama 20th- Fox 

. i Stolen Face (71) Drama LP 6- 6-52 ± 

Stormbound (60) Drama Rep 

1 I Storm Oier Tibet (87) Drama Col 1- 5-52 + 

I'lSlory of Will Rogers, The (109 Drama. . .WB 7-26-52 H 

I'i Story of Robin Hood, The (83) Drama RKO 3-22-52 H 

I I Slraiige Door. The (80) Drama U-l 11- 3-51 ± 

H Strange World (80) Drama UA 4-26-52 ± 

I I Stranger in Between, The (84) Drama.. U-l 8-30-52 ff 

I Street Bandits (54) Western Rep 11-24-51 

Streetcar Named Desire. A (122) Drama. WB 6-16-51 

Stronghold ( 73 ) Drama LP 

Submarine Command (87) Drama Para 9- 1-51 

• 

+ 

. + Sudden Fear (110) Drama RKO 

Sucerman and the Mole Men (58) Drama. LP 

fi T 

id* Tale of Five Women, A (86) Drama . UA 

Tales of Hoffmann (lU) Musical UA 

Tales of Robin Hood (59) Drama LP 

|9Talk About a Stranger (65) Drama. .. MGM 

+ - Tail Target, The (78) Drama MGM 

+ 

+ 

+ 

+ 

4+ 

+H± 

+ 

+ 

+ 

+ 

+ 

++ 

+ 

+ 

++HH 

H 

» 

+ 

+ 

+ 

fl 

+ 

+ 

+ 

+ i 

± 

+ 

H ( 

+ 

+ 

++ 

+ 

+ 

6f3 

»+- 

»+ 

6-*^ 

»+l- 

9+3- 

4+7- 

12+ 

64 5- 

10)1- 

7+ 

6(3 

lUl- 

5+4- 

12 tl 

5+2- 

S+2 

13 1- 

5+ 

S-12- 

3+5- 

7 + 

+ 114 

+ 11+2- 

+ 6+3- 

3+ 

+ 7+3- 

+ 10+ 

± &+6- 

645- 

2+4- 

3- 

± 5+6- 

7+2- 

6+4- 

8+2- 

6+2- 

13+ 

+ 8+2- 

2+3- 

± 3+3- 

4+3- 

5+1- 

+ 9+1- 

# 10+ 

6+ 

± 7-t2- 

6+3- 

6+4- 

9+ 

i: 8+1- 

± 513- 

± + 

2f2- 

6(1- 

5-13- 

7+3- 

kXOFFICE BooldnGuide : 

: October 

4, 1952

j 

Man 

I 

My 

I 

©Wild 

1 

©Wild 

I 

Man 

, 

f£i]7m]l lilJDilT 

1 

. 

D 

Feature productions by eompony in order ot release. Number in square is notional release date. RunnI 

time is in parentheses. Type of story is indico*pd bv letters and combinations thereof os follows: ( 

Comedy; (D) Dromo; (AD) Adventure-Drama; (CD) Comedy-Dramo; (F) Fantasy; (M) Musicol; (W) Wei 

ern; SW Superwestern. Release number follows: tj denotes BOXOFFICE Blue Ribbon Award Winiu 

O denotes color photography. For review dotes and Picture Guide page numbers, see Review Digest. 

W 

>- 

cm 

< 

< 

COLUMBIA I ii 

©Ten Tall Men (97) D. .413 

Burt Lancaster. Jody Lawrance. G. IJoIand 

©Man in the Saddle (87) SW..420 

liiiiuloljjh Scott, Joan Leslie, Ellen iirew 

Purple Heart Diary (73) D..421 

^'ranees Langford, Tony Komano, Ben Lessy 

Family Secret, The (85) D. .414 

Lee J. Cobb. John Derek, Jody Lawrance 

Pecos River (55) W. .484 

Charles Starrett. Smiley Biirnette, F. Jenks 

Boots Malone (103) D..419 

William Holden, Johnny Stewart, S. Clements 

©Indion Uprising (75) SW. .417 

George Montgomery, Audrey Long, C. B. Reid 

Old West, The (61) W. .473 

Gene Autry, G;ul Davis, Pat Buttram 

Smoky Canyon (55) W. .483 

(Jliarles Starrett, Smiley Burnette 

LIPPERT 

H Great Adventure, The (75). . . .D. .5021 

Dennis Price, Jack Hawkins, S. McKenna 

] Tales of Robin Hood (59) D . . 5008 

Robert Clarke. Mary Hatcher, P. Cavanagb 

ID] For Men Only (93) O..5102 

Paul Henreid, Margaret Field, R. Sherman 

Bait (78) D..5103 

George Brent, Marguerite Chapman 

M-G-M 

El Light Touch, The (107) 0. .212 

Stewart Granger. Pier Angeli, George Sanders 

Q; Calling Bulldog Orummond (81). D.. 213 

Walter Pidgeon, Margaret Leighton, R. Beatty 

B Calloway Went Thataway (81). .C. .214 

H orothy McGuire, Fred MacMurray, H. K eel 

ait's a Big Country (89) Doc. 215 

Ethel Banymore, Gary Cooper, Van Johnson 

El Westword the Women (1 16). . . .D. .216 

Robert Taylor, Denise Darcel, Julie Bishop 

Tf QPondora and the Flying 

Dutchman (123) D..217 

Ava Gardner, James Mason, Nigel Patrick 

H Sellout, The (83) D,.219 

Walter Pidgeon, Audrey Totter, John Hodiak 

MONOGRAM 

j 

[U Texas Lawmen (54) W. 

Johnny Mack Brown. James Ellison. I* 

il] Northwest Territory (61) D. 

Kirby Grant, Cliinook. Gloria Saunders 

i 

@ stage to Blue River (55) Wt< 

Whip Wilson. Fuzzy Knight, Lee Robi' 

\E Steel Fist (73) D, 

Roddy McDowall, Kristine Miller, tt- 

0] Texas City (54) V(j 

Johnny Mack Brown. James Ellison 

.^©Aladdin and His Lamp (67).. 

Patricia Medina. Jolur Sands. Richai 

Death of a Salesman (113) D. .423 

Fredric March. Mildred Dunnocli, C. Mitchell 

First Time, The (89) C. .424 

Itobert Ciimmings, Barbara Hale, Mona Barrie 

Harem Girl (70) C..422 

Joan Davis, Arthur Blat

. 

nning 

; 

Block 

PARAMOUNT 

city (90) SW. .5)12 

luCsrl.., ilmcmd O'Brlm, K. Arliii 

ovorite Spy (9J) C..5I10 

iHoiii'. Hilly l«im.irr. Krancli L. BiiIIItu 

. Kong (91) D. .S109 

Rmipii, llhwida Flemlni. N. Bruce 

Bcwor* (106) C. .5114 

' irlln. Ji-rry Ixntli. Oirliuw ftlitl 

Ins Feather (78) SW..S11S 

liu>ilin | 

Cl'll Never forget You (90).... O .142; 

r,roc;r I'o.rf Mir. Ill)tfi. Ml'liitl Rel.nlr t 

Girl on the Bridge. The '77! O 1J9 

{ 

Decision Befere Down (11») .205, 

l.iri .\|.rri:i. l!|.l ird R,it»lurt. 0. Wfrnar 

(105) 

{ 

C. .201| 

Model and the Morrlage Broker 

Jrinnr Craln. Scott Rci'ly. Tbelima 

Jopanma War Brld* (91) 

Rut>r 

O 202 

lom Tsilor. Hhlrlry Yaaufuciil. C. Mitchell 

©David and Bolhsheba (114). . .D. .3011 

Crefor) I'rfk. Huian Hiôard. H >Iw>rr I 

Phone Call From a Stranger (96) D .204| 

(tlwllc) Wirilcri R'Ue lljilv G Mtrriil 

©Red Skies of Montana (99) D .207 

Richard Wl.lnirk, Jeffrey llmttr. C. Sallb 

^0 

oal 

31 

hing to Live For (90) D. .5105 

Fonlaliif, l!:iy Milland, Teresa Wrltlil 

en Slick From PHnkIn 

*k (95) €..5119 

founu. IMnah Shore. Robert Merrill 

John (122) D..5116 

nvrs. Van Ileflln. Rob«rt Walker 

king Con Happen (107). . .C. .5117 

Crfrrr. Kim lliuiier. Kurt K.i«inar 

" 

Mountain (B4) SW..5113 

Lidil. I.iz.iljelli ScotI, Arlhiir Kennedy 

ORoncho Notorious (89) SW. .221 

Mjirletic Iili-trl«'h, .\rthiir Kennedy. M. Ferrer 

©At Sword's Point (81) D. .220 

Cornel Wilde. M.iiircen O'llara. (i. Cooper 

Poce That Thrills, The (63) D. .213 

Rill Willi.ims. Cilia Ralenda. Fr.ink Melliiuh 

Whispering Smith vs. 

Scotland Yord (77) D. .222 

Rasho-Mon (87) 0. .268 

Tuhhiro Mifiine. M.irldt o Kyo, M. Mori 

Rood Agent (60)7 o: .223 

Tim Holt. Norein .Nish. Richard Martin 

Torzan's Savage Fury (81) D. .225 

l,ex Bnrker. Dorothy llirt, I'atrlc Knowles 

Macao (81) D. .224 

Jane Rus.sell. Robert MItchum. William Rendli 

GHolf Breed, The (81) .'.SW..228 

Rohert Voiine. Janlfl Carter. Jack Btiet ,1 

Narrow Margin, The (71) D..226 

(liarlis .MrCriiv. .M.irle Windsor. While 

J. 

Torgct (61) 0..227 

Tim Moll. IJirluril M.irlln. Linda Douglas 

Faithful City (85) D. .303 

Jamie Smith, Ren Josef, Israel Ilanin 

[m r. 

Outcasts of Poker Flot (81). . .D. .216 

. 

li.ile Robertson, Anne Baxter, Miriam Jlopkiui -< 

City, The (85) D.,5120 

irry, l.ydla llarke. .Mleliacl Miwrc 

v«r & Rio Grande (89). . . .0. .5115 

O'Brien. Sli'ilii« llayden. Dean Jagger 

"Clash by Night (105) D. .229 

Rirlnra SI:iiiAyrk. llnliiTt Ryan, Taill Doimhis 

Desert Passage (61) D. .230 

Tim Hole. Rich:ird .Martin, Joan Dixon 

[D Bol Tabarin (84) C..5129 

Muriel LawTcnce, William Ching, C. Carlcton 

El ©I Dream of Jconie (90) M. .5106 

Riiy Middleton, Muriel Laurence, BRl Shirley 

©Kongoroo! (84) O. .217 

Maureen Ollara. i'eter Lawford. FInlay Ciirrle 

CLydia Bailey (89) D. .219 

Dale Rolicrl-on. Anne Francis. Clurles Konln 

CLody In the Iron Mask (78).. D.. 218 

I.oiils Hayuard. Patricia Medina. Alan Hale jr 

Blest Show on Eorth, The 

1) D..5129 

ItJ lliilton. J.imrs Stewart, Cornel Wilde 

aping Jacks (100) . .C. .5121 

[Slarilii. Jerry Lculs, .Mona Freeman 

(89) CD. 5122 

Jolins, Roland Culver, Kay Walsh 

(118) D..5123 

r Jciries. Laurence nlitler. M. Hopkins 

of Poletocc (95) C. .5124 

Tope, Jane Russell, Roy Rogers 

©Wild Heart, The (81) D. .274 

Jennifer Jones. David Farrar. Cyril Cusack 

©Story of Robin Hood, The 

(83) D..391 

Rieliard Todd. Joan Rice, James Hayter 

Big Sky, The (120) D. .361 

Kiik Doiu:l."is, Elizalieih Tlircatt. D. Mnrtin 

Sudden Fear (110) D..362 

Jo.m Cr^niforil. Rniee Bennett. Ciloria CIrahame 

One Minute to Zero (105) D. .301 

Robert Mitchum, Ann BIyth, C. McGraw 

g^ Thundering Caravans (54). . . . W. .5173 

Allan ""IJnoky" L.ine. .Mona Knox 

ilOld Oklahoma Plains (60) W..5144 

Rex Allen. Elaine Edwards 

©Woit Til the Sun Shines, ! 

Nellie (108) D. .220| 

Jean Peters. Da»lil Wayne. Hugh Marlowe 

Diplomatic Courier (97) D. .222 

Tirone Power. Patricia .Ned, S. Mc.Nally 

We're Not Married (85) C. .221 

Ginger Rogers. Victor Moore. Fred Allen 

Don't Bother to Knock (76) D. .224{ 

Riehiril Widmirk. Marilyn Monroe, A. Bancroft 

' 

Dreomboat (83) D. .223' -^ 

(— 

CIKioii Wrbh. tiinter Rogers, Anne Francis 

Les Miserobles (105) O. .225 ci 

Michael Rennie, Dtbra Paget CZ 

©Whot Price Glory (111) CD. .226 vj 

James Cigney. Dan lialiey, Corlnne CaUtt 

"^ 

I 

far You (104) M..5201 

Vosby. J.ine Wyman. Ethel Ilarryninre 

ribbean (97) D . . 5202 

ne, Arlcne Dahl. Sir C llardwlckc 

Bewore, My Lovely (77) D . . 302 

Ida I.iiplnn, Rohert Ryan, Taylor Holmes 

Face to Foce ( . ) D . . . 

James Mason, Rohert Preston, G. Lockli."irt 

[D ©Woman of the North Country 

(90) D..5107 

Ruth Ilussey, Rod Cameron, Gale Storm 

" 

©Lure of the Wilderness (92). . .D. .227| 

Jean Peters. Jeffrey Hunter. W. Brernan I 

O. Henry's Full House (117). .CD. .228 

Anne Bailer. CliHon Webb. Jeanne ("nin 

Monkey Business (97) C. .230 

Cary Grant. Ginger Rogent. Monroe Marilyn 

Ticone Smith (90) O. .5204 

I'lCirln. John Ireland. James Craij: 

ebody Loves Me (97). . .M. .5203 

HuUoo, Ralph Meeker, Adde Jerfcns 

Lusty Men, The (113) D. . 

Stisan llayujnl, Rohert Mitchum. A. Kennedy 

Under the Red Sea (..) Doe... 

Hans Haas. Lottie Bcrl. Jerry Weldler 

Captive Women ( . . ) D 

Robert Clarke. M.irsaret Field, Ron Rnndell 

Tropical Heot Wove (. .) C. . 

Biti"li:a. Robert lltiiton. Kristine Miller 

Desperadoes' Outpost (..)... .W. .5174 

All.ui "Kiickv"" Line, flaiidla Barrett 

WAC From Wollo Walla (..)..C.. 

Judy Canova. Stephen Dunne, June Vincent 

South Pacific Troll (..) W. .5145 

Rex Allen, Estellta, Roy Barcroft 

! 

My Wife's Best Friend (101) O. .231 

Anr.e Baxter .Msrdonaid Carey 

©Way of o Goucho (..) D..229 O 

Kory Callioun. Gene T^trney. Ilucb Marlowe 

| 

Something for the Birds (81). . .C. .238; 

Victor Mature. Patricia Seal Edmund Ovennl ^mTO 

O 

Point, The (85) D. .5205 

Holrtin. Aleils Smith, B. O'lirlen 

oge. The (95) D. .5206 

Ileston, Susan Morrow, Peter Hanson 

OBIockbeord, The Pirate (. .). .0. . 

Robert Newton, Linda Darnell, Keith Andes 

©Toughest Man in Arizona (90). .D 

Vaughn Monroe, Joan Leslie, Victor Jory 

©Bloodhounds of Broadway (..).D..236| 

MItil Gavnor. Sco't Brady, MItil Green 

I 

._ 

Night Without Sleep (. .) D. .235 

Linda Darmli. Gary .MerrUI. Ilildegirde Nff* 

g 

^ 

Steel Trop, The (..) D..232 m 

Joseph Cofen. Teresa Wright g 

m

1 

Cry, 

FEATURE 

CHART 

UNITED 

ARTISTS 

SJ UChristmos Corol, A (86) 0.1149 

Alastair Sim. Kathleen H&rrlsoD, J. Warner 

B Big Night, The (75) D.11S1 

John Bairymore jr.. Preston PosUr, J. Loring 

>- 

< 

m Chicago Calling (74) 0.1152 

Dan Iiurj'ea, Mary Anderson. B. Elliott 

ElLody Soys No, The (82) C.1150 

Joan Caiilfield. David Nlven. J. R. Jnstice 

gl Another Man's Poison (89) 0.1154 

Belte Davis. Gary Merrill, E. Williams 

< 

< 

m Cloudburst (83) 0.1153 

H(il)frt Preston, Elizabeth Sellwa, C. Tapley 

H] Buffalo Bill in Tomahawk 

Territory (64) W.1214 

Clayton Moore. Tluindercloud, Yowlachie 

61 ©River, The (99) 0.1140 

Arthur Shields. Nora Swinburne, Tommy Breen 

One Big Affair (80) . 1 1 57 

Evelyn Keyes. Dennis O'Keefe, M. Anderson 

Green Glove, The (86) 0.1156 

Glemi Ford. Geraldine Brooks, Gaby Andre 

[7] Tole of Five Women, A (86) 0.1161 

Bonar Colleano, Anne Vernon, Lana Morris 

gg ©Mutiny (76) 0.1163 

.Maili Stevens, .\ngelo Lansbliry, P. Knowles 

gD ©Royal Journey (50) Ooc.1164 

Q,ueen Elizabeth, Duke of Edinburgh 

S 0©African Queen, The (104). . . 0. 1 155 

Humphrey Bogart. K. Hepburn, R. Morley 

estrange World (80) 0.1165 

Angelica Hauff. Ale.xander Carlos, C. Brown 

laCaptive City, The (91) 0.1166 

Jolm Forsythe, Joan Camden, H. J. Kennedy 

< 

s 

a Without Warning (75) 0.1168 

Adam Williams, Meg Randall, Edward Binns 

BI Red Planet Mars (87) 0.1169 

Peter Graves, Andrea KlJlg, Oley Lindgren 

a Fighter, The (78) 0.1167 

Richard Conle, Vanessa Brown, Lee J. Cobb 

[Sal ©Tales of Hoffmann (111). 

Molra Shearer, Robert HelpmanD 

.M.1170 

^Confidence Girl (81) 0.1173 

Tom Con«ay, Hillary Brooke, Aline Towne 

EU Outcast of the Islands (92). . . . . 1 172 

Ralph Hichardson. Trevor Howard, W. Hiller 

H Actors and Sin (85) CO. 1158 

Edward G. Robinson, Marsha Hunt, E. Albert 

g^ High Noon (8S) 0.1159 

Gary Cooper. Grace Kelly, Lloyd Bridges 

S ©Island of Desire (94) D.1160 

Linda Darnell. Tab Hunter, Donald Gray 

511 Park Row (83) 0.1177 

Gene Evans. Mary Welch, Herbert Heyes 

the Beloved Country (96).. 0.1 171 

Canada Lee, Sidney Poitler, Charles Carson 

a: 

LU 

03 

s LU 

1— 

Q. 

LU 

on

'111. 

I 

' 

. 

.4. 

. 

. . 

6-26-52 

3-17-52 

kt Mlbk llitad by compony, in order ot r«l«ot«. Rurtntng hm« followt titt*. Flnt dot* H notional 

riiM locond tho dot* ot rorlow In BOXOFFICE. Symbol botwaen dotei It rating from BOXOFFICi 

u Very Good. I 

Goad. ± Fair. — Poor. — Vary Poor. Q Indlcotoi color ptiotogrophy. 

r«. JDJl/j fJIJilllT 

. 2-21-52 H 4-26 

»i»*' 

4806 Raislin' Roguti (10). 3-27-52 

£11-4 lunch With a Punch (7) 3 14.52 • 3 15 

4807 Wanna Bctt (10) 

4-24-52 

Ell-5 Swimmer Take All (7) 5-16 52 ft 6- 7 

4808 High-Stappln' Irolliri 

El 1-6 Friend or Phony (7) . 6-20-52 +7-5 

6-12-52 + 7-26 Ell-7Toti ot Fun (7) 8-15-52 ... 

(10) 

4809 Mr. Show Dog (10) . 7-24-52 

Ell 8 Popalong Popcyi (7). . . 8-29-52 

, H, Titit Ril [I'll' Ritma R< 

1952-53 SEASON 

5801 Hunter's Holiday (. ).. 9 25-52 

POPEYE CHAMPIONS 

ANIMAL CAVALCADE 

5802 Ice Capadti (..) 10-30-52 

(Technicolor Reissues) 



iMieklnff-Anlici ( .) .10-30-52 

SERIALS 

Z12-1 House Tricks (7) 10- ^52 ... 

'^ ASSORTED COMEDIES 

4120 Cai lain Video 

12-27-51 -f 1- 5 Z12-2 Meis Production (7)... 10- 3-52 

' 2-14-52 + 

15 Chaslers 

MUSICAL PARADES 


ftri. Scoot (16) 3-13-52 £ 5-10 

1952-53 

5- 

,.^-lt r.« GfK (16Vi) 4- 10-52 -f 3 

SEASON 

FF12- 

6-28 

7 

(A Bliiilul Blunilir Little Witch (18). 4-4-52 .. 

(16>/a) S- 8-52 -t 

Metro-GoldwYn-Mcryer FF12- 8 Midnight Serenadt 

int Cink at lilt Sink 

' 6-21 

(18) 4-18-52 

am> «".52 + 

FF12- 


Prod. No. Title Rel. Date Rating Rn'd 

9 Champagne for Two 

(20) 5- 2-52 

,„ and Rooked 

CARTOONS 

FF12-10 Big Sister Blues (14) 4-23-52 

. 

(W,) 911-52 

(Tecnnicolor) 

FF12-11 Samba Mania (18) . 6-13-52 

4 Canlit on tl

. . 

5-17-52+ 

, 

. 

SHORTS CHART 

7372 Tropical Lowland (21).. 9-8-52 

7373 Riches of the Veldt 

(I91/2) 10- 6-52 

NAME BAND MUSICALS 

7303 Nat Kmo Cole and the Joe 

Adams Orch. (15) 1- 9-52 

7304 Dick Stabile and His Orch. 

(15) 1-30-52 

7305 Blue Barion and His 

Orchestra (15) 3-12-52 H 2-23 

7306 Connee Boswell and Ada Leonard 

(15) 5- 7-52 It 6-28 

Orch. (15) 

7307 Buddy Morrow and His 

6-18-52 +8-2 

7308 Perez Prado and Orch 

(15) 7- 2-52 + 8-23 

7309 Dick Jurgens and 

(15) 

Orch 

7-30-52 + 8-30 

7310 Billy^May and His orch.^^^^^^ 9-20 

7311 Jimmy Dorsey Varieties 

(15) 9-25-52 

TWO-REEL SPECIALS 

7202 Knights of the Highway 

,,„„,, . , 

(17) 6-18-52 +f 8- 2 

LANTZ CARTUNES 


7325 Sliphorn King of Polaroo ^ ^ ^, , ,, 

(7) 2- 4-52 + 2-23 

7326 Crow Crazy (7) 3-3-52 ± 4-26 

7327 Reckless Driver (7) 3-31-52 6-28 

7328 Poet and Peasant (7) 

. . . 

4-28-52 + 6-21 

7329 Mousie Come Home (7). 5-26-52 -f 8-2 

7330 Fairweather Fiends (7) . 6-23-52 + 8-23 

7331 Apple Andy (7) I'^lil 

7332 Wacky Weed (7) 8-18-52 

7333 Musical Moments (7) 

. . 9-15-52 ... 

. 

VARIETY VIEWS 

7343 Sail Ho! (9) 2-25-52 

7344 Rhythm on the Reef (9) 4-14-52 .. • 

7345 Army's Finest, The (9) 

. 6-16-52 

. 4-19 

. . . 8- 4-52 + 8-30 

7346 Future Generals (9) 

7347 Village Metropolis (9) . . 9- 8-52 -f 

734B Man in the Peace Tower 

10-13-52 

( > 

WOODY WOODPECKER CARTUNES 

(Technicolor) 

7352 Born to Peck (7) 2-25-52 -f 2-23 

7353 Stage Hoax (7) 4-21-52 + 4-19 

7354 Woodpecker in the Rough 

. 

. 

9- 

(7) 8-14-52 8-52 + 

6-28 

9-20 

7355 Scalp Treatment (7) . 

7356 The Great Who-Dood-lt 

(7) 

10-20-52 

Warner Bros. 

Prod. No. Title Rel. Date Rating Rev'd 

BLUE RIBBON HIT PARADE 


8306 From Hand to Mouse (7) 2- 9-52 ... - 

8307 Brave Little Bat (7) . . . 3-15-52 

8308 Snow Time for Comedy 

(7) 4-12-52 

8309 Hush My Mouse (7)... 5-3-52 . 

8310 Baby Bottleneck (7) . . - . 6-14-52 

8311 The Bug Parade (7) . . - 7-12-52 

8312 Metric Old Soul (7)... 8- 2-52 

8313 Fresh Airdale (7) 8-30-52 

BUGS BUNNY SPECIALS 

8726 Foxy 

8727 14 Carrot 

by 

(Technicolor) 

Rabbit (7) . . 

Proxy (7) 2-23-52 

3-15-52 

H 

+ 

4-26 

6-21 

8728 Water, Water Every Hare 

(7) 4-19-52 

The Hasty 6- 7-52 8729 Hare (7) . . . . 

+ 

± 

6-28 

8-30 

8730 Oily Hare (7) it 8-23 

7-26-52 

FEATURETTES 

8104 Gun to Gun (20) 3-22-52 .... 

8105 The Mankillcrs (16) 7-26 

. 

8106 Trial by Trigoer (20) . 

7- 8-52 .... 

JOE McDOAKES COMEDIES 

8403 So You Want to Get It 

Wholesale (10) 1-12-52 + 4-19 

8404 So You Want to Enjoy 

Life (10) 3-29-52 ± 6-28 

8405 So You Wantto Go to a 

Convention (10) 6- 7-52 it 8- 2 

8406 So You Never Tell a Lie 

(10) 8- 2-52 

MELODY MASTERS BAND 

(Reissues) 

8803 Richard Himber and Orch. 

(9) 2- 9-52 ± 4-19 

8804 Harry Owens' Royal 

. . 

Hawaiian; (10) 4-12-52 

6-21-52 

.... 

8805 U.S. Navy Band (10) . 

8806 The Serenaders (10)... 8-16-52 .... 

MERRIE MELODIES 

(Technicolor) 

8709 Feed the Kilty (7).... 2- 2-52 H 5-10 

8710 Gift Wrapped (7) 2-16-52 1+5-3 

8711 Thumb Fun (7) 3-1-52 ... 

8712 Little Beau Pepe (7) ,. . 3-29-52 + 8- 2 

8713 Kiddin' the Kitten (7),. 4- 5-52 + 6-28 

8714 Liltlc Red Rodent Hood 

(7) 5- 3-52 + 7-26 

8715 Sock-a- Doodle- Do (7)... 5-10-52 

8716 Beep Beep (7) 5-24-52 .... 

8716 Ain't She Tweet (7) 6-21-52 + 8-30 

8718 The Turn-Tale Wolf (7) . 

6-28-52 ff 8-23 

8719 Cracked Qu.ick (7) ... 7- 5-52 + 8-23 

8720 Hopny-Go-Lucky (7) 8- 9-52 

8721 Going! Goni||! Gosh! (7) 8-23-52 

8722 Bird in a Guilty Cage (7) 8-30-52 

SPORTS PARADE 

(Technicolor) 

8504 Dutch Treat in Sports (9) 2- 2-52 + 

8505 Emperor's Horses (10) 3- 1-52 -H 

. . 

8506 Glamour in Tennis (10) 4- 5-52 

8507 Switzerland Sportland 

(10) 5-10-52 + 

8508 Centennial Sports 

8509 Snow Frolics (10) 

6-28-52 

7-26-52 + 

(10) . . 

8510 Just for Sport (10) 8-23-52 

TECHNICOLOR SPECIALS 

8004 Land of the Trembling 

Earth (18) 1-26-52 -H 

8005 Land of Everyday Miracles 

. . 4-26-52 

(16) 3- 8-52 H 

8006 The Seeing Eye (20) . 

(18) . . 

|+ 

5-31-52 8007 No Pets Allowed 

+ 

8008 Open Up That Golden 

Gate (20) 7-19-52 + 

VITAPHONE NOVELTIES 

8604 Songs of All Nations (10) 2-16-52 

8605 Animals Have All the Fun 

(10) 4-19-52 + 

8606 Orange Blossoms for Violet 

(10) 5-24-52 8607 Daredevil Days (10) 8- 9-52 + 

MISCELLANEOUS 

4-26 

5-17 

7-26 

8-23 

5-10 

5-17 

6-21 

8- 2 

8-23 

6-21 

8-30 

8-23 

Prod. No. Title Rel. Date Rating Rev'd 

Lippert 

(Ansco Color) 

5115 Return of Gilbert and 

Sullivan (35) 5-16-52 

Monogram 

LITTLE RASCALS 

(Reissues) 

5136 Roamin' Holiday (11) . .12- 9-51 

5168 Shiver My Timbers (20). 12- 9-51 

5169Spanky (20) 12-23-51 

5137 Framing Youth (11) 12-23-51 

5261 Second Childhood (19) . . 1- 6-52 

5230 Pigskin Palooka (11)... 1-6-52 

5262 Shrimps for a Day (20) 1-20-52 

5231 Three Men in a Tub (11) 1-20-52 

5263 Fish Hooky (20) 2- 3-52 

5232 Came the Brawn (11) . . 2- 3-52 

5264 Sprucin' Up (20) 2-17-52 

5233 Feed 'Em and Weep (11) 2-17-52 

Republic 

SERIALS 

5183 Radar Men From the 

Moon 1- 9-52 

12 Chapters 

5184 Nyoka and the Tigermen 

(reissues) 15 Chapters 4- 8-52 

THIS WORLD OF OURS 

(Trucolor) 

5087 Italy (9) 11- 1-51 

5088 Egypt (9) 12-15-51 

5089 Puerto Rico (9) 2-15-52 

5090 Chile (9) 3- 1-52 

5185 IsiacI (10) 4-15-52 

51S6 Inilia (9) 7- 1-52 

5187 The Philippines (9). 8-25-52 

Independents 

Gambling (21) British Inf. Svc Sudan Dispute (20) British Inf. Svc. . 

+ 

Jamaica Problem (20) British Inf. Svs. 4 

The Future of 1,000,000 Africans 

(20) British Inf. Svc + 

Out of True (38) British Inf. Svc ff 

Scotland Yard (20) British Inf. Svc... West of England (10) British Inf. Svc. + 

Triptych (14) Lux Films ++ 

David (40) Mayer-Kingsley -+ 

Uncommon Clay (20) Thomas Craven.. + 

FDR— Hyde Park (16) Pictorial 

Films + 

Little League Baseball (20) Emerson 

Yorke + 

Atoms at Work (10) British Inf. Svc. . 

The Riddle of Japan (21) 

British Inf. Svc 

Fantasy on London Life (9) Fine 

Arts 

City That Lives (15) Hoffberg.. 

Student in Paris, A (17) Noel 

+ 

+ 

Meadow + 

Sketches of Scotland (9) Fine Arts... ++ 

To the Rescue! (8) National Film Board + 

Caribbean (25) British Inf. Svc ff 

White Continent, The (10) British Inf. 

Svc 

Antarctic Whale Hunt (19) British 

Inf. Svc ft 

Future of Scotland, The (21) British 

Inf. Svc + 

City That Lives (17) Hoffberg Rescue in the Alps (17) Hoffberg... ± 

Spook Sport (7) Ted Nemeth Studios. + 

United for Oelense (10) United Defense 

Fund + 

Challenge in Nigeria (20) British Inf. 

Svc + 

the Middle East (20) 

Inf. Svc 

The British— Are They Artistic? 

Turkey— Key to 

H 

(21) British Inf. Svc 

Bridge of Time (15) British Inf. Svc... 

El Dorado (33) British Inf. Svc 

The King's Music (20) British Inf. Svc. 

The People's Land (11) British Inf. Svc. 

Miracle on Skis (16) Regal Picts 

3-15 

3-15 

3-15 

3-22 

3-22 

3-22 

3-22 

3-22 

3-22 

3-22 

5-10 

5-17 

6- 7 

+ 6-7 

6- 7 

6- 7 

6-21 

6-28 

7- 5 

7- 5 

ff 7. 5 

tt 

7-12 

7-12 

7-12 

7-12 

7-12 

7-19 

7-26 

7-26 

SHORTS REVIEWS 

Pig-a-Boo 

(Casper, the Friendly Ghost) 

Paramount 7 Mins. 

Good. After failing to make 

friends with a bull, Casper succeeds 

with a little pig and has a wonderful 

time fishing with him. However, 

when Papa and Mama Pig see him 

they shriek with terror and lock 

themselves in their house. Just at 

that moment, the big, bad wolf arrives 

for a meal of pork, and when 

Casper hears the pigs' cries for help 

he frightens the wolf away and again 

wins friends. 

Gag and Baggage 

Paramount (Kartune) 7 Mins. 

Good. An amusing cartoon account 

of the development of our 

railroads, dating back to 1829 when 

the Delaware and Hudson began 

service. At that time, the train ran 

so slowly it could almost be beaten 

by a turtle and early travelers were 

in constant danger of attack by 

armed desperadoes. Today, all railroads 

have crack trains which speed 

across the country. The Bouncing 

Ball then asks the audience to join 

in the singing of "I've Been Working 

on the Iâilroad." 

Cage Fright 

(Casper, the Friendly Ghost) 

Paramount 7 Mins. 

Good. One of the most engaging 

of the cartoon characters, Casper 

is a ghost who hates scaring people. 

When he goes to the zoo, the tigers 

and lions shrink in terror, but a baby 

elephant gurgles with delight and 

Casper takes the little pachyderm 

for a walk in the park. When Mama 

Elrphant awakens, she starts breaking 

down the cage, but Casper 

comes back with the baby and is 

taken to live in the elephant cage. 

10

Opinions on Current Productions; Exploitips 

mymi umm 

irOR STORY SYNOPSIS ON EACH flCTURE, SCI RCVERSI SIDE) 

17 Orjmj 

Way of a Gaucho ^ 

(Technicolor) 

Springfield Rifle 

(Ww-iirColw) 

20th Century-Fox (229) 117 Minutoa Rel. Oct. 'S2 

Against magniiiconlly spectacular Argentine backgrounds, 

their panoramic beauties etched in vivid Technicolor, is unlolded 

a story ol tempestuous action and Homing romance, 

one which will oxert strong appeal among a wide crosssection 

oi moviegoers. The ollering bears the unmistakable 

stamp of authenticity inasmuch as it was photographed 

entirely in the land of the pampas, the thespian topliners 

and technicians having been sent there from Hollywood, 

while the majority of the large supporting cast was recruited 

in the Argentine. In all respects the end result is a 

masterful job of picture-making and an enviable credit for 

Philip Dunne, who produced from his own screenplay, and 

lacques Tourneur, whose direction successfully captures the 

sweep and grandeur of the story and locale. Showmen 

will find no paucity ol exploitation possibilities. 

rnl 1 

IS, 

(>r 

t. II. 

V/ciuor Droa. (204) 93 Minule* R*l. 

An aclionp-aced ou'.doora drama I: 

p«..riod which ha» Gary Coop«r's 'op 

v:t^-ou3 

• 

p«rformance to carry 11 

:.cTColor makes Its best shov, 

i.'qu. 

Oct 25. 'S2 

Civil War 

draw and 

^.../ photographed mountains •... , ,j. 

Tho predominantly male cast is studded w. 

portrayals, particularly by David Bnan, a.. 

civilian, Lon Chaney, as his surly aide, and 

as a treacherous Union lieutenant. While t;. 

angle is slight, Phyllis Thaxter makes the moat oi her ta 

scenes as a loyal wife As directed by Andre do Toth 

spectator must pay close attention to remembc-.' whii 

characters have Northern and which have Southern syi 

pathies, but this is a minor flaw in a well-plotted tale, 

duced by Louis F. Edelman. 

Rory Calhoun. Gene Tierney, Richard Boone. Hugh Marlowe, 

Everett Sloano, Enrique Chaico, Jorge Villoldo. 

Gary Cooper, Phyllis Thaxter. David Brian, Paul KoUy. Philip 

Carey, Lon Chaney. Guinn "Big Boy" Williams. 

Everything / Have Is Yours 

F 

Musical 

(Technicolor) 

MGM (306) 92 Minutes 

Rel. Oct. '52 

Marge and Gower Champion, the youthful dancing team 

who scored in "Show Boat" and "Lovely to Look At." can 

also put over a popular song and carry off light comedy 

situations in likable fashion. While their first starring musical 

has the customary MGM lavish production numbers, pleasing 

tunes and fine Technicolor photography, it lacks a strong 

comic piersonality to put it in the hit class. Dennis O'Keele, 

the only other name draw, is capable enough but his is a 

colorless, sland-by part. Selling the Champions' song-anddance 

appeal should bring good, if not sensational, business 

generally. As wiitten and produced by George Wells, 

the film starts off in a backstage background, takes time out 

for some domestic sequences and winds up with c: typical 

Broadway musical finale. Monica Lewis sings well. Robert Z 

Leonard directed. 

Back at the Front 

Comedy 

Univ.-Inll (223) 87 Minutes HeL Oct '52 

Bill Mauldin's widely known cartoon characters. Willie 

and Joe, herein make their second screen appearance and, 

supplied with a gag-laden script that wisely minimizes complexities 

of story structure in favor ol laugh-provoking situois 

tions, turn ihe ollering into a thoroughly entertaining enteTK 

Although short on marquee names. Ihe lilm is sufficientlj 

diverting to rank as a strong topside booking lor the dualer 

Its productional mountings are bolstered through authentfc 

on- he-spot footage shot in and around Tokyo, in which localiH 

the plot unfolds, and which can be utilized to advanlage m' 

di-alting merchandising campaigns. Tom Ewell and Harvey 

Lembeck, as the toplining dogfaces, both contribute excellent 

comedy performances, while the supporting cast iSx 

dominated by Mori Blanchard. The Leonard Goldstein pro-| 

duction was capably directed by George Sherman. 

Marge end Gower Champion. Dennis O'Keefe, Monica Lewis, 

Dean Miller, Eduord Franz, lohn Gallaudet. 

The Hour oil3 

MGM (- -) 79 Minutes Rel. Nov. '52 

An interest-holding moderately suspenseful melodrama of 

society jewel thieves in 19th century London which has 

Peter Lawford to give it fair name value for general audiences. 

The picture was filmed in England and Roland Culver 

and Derek Bond v/ill also be familiar names to devotees 

ol British product. This will satisfy as a supporting dualer 

but is not strong enough for a top feature. While there is 

never any mystery as to the identity of the jewel thieves. 

Director Harold French keeps the audience guessing about 

"The Terror" who murders 11 policemen until the exciting 

chase climax in a deserted warehouse. Lawford gives a 

polished portrayal of the playboy jewel thitf and Culver 

is excellent as a wily Scotland Yard superintendent. Dawn 

Addams, now in Hollywood, is an attractive young heroine. 

Produced by Hayes Goetz. 

Peter Lawford, Dawn Addams, Roland Culver, Derek Bond, 

Michael Hordem, Heather Thatcher, Leslie Dwyer. 

Strange Fascination 

Columbia (505) 90 Minutes 

A 

Melodrama 

Rel. Nov. '52 

This latest Hugo Haas production is frankly a "shocker" 

and its best exploitation possibility will lie in emphasis on 

the charms of Cleo Moore, who plays the sexy dame whose 

powers of seduction bring about the downfall of the middleaged 

and sensitive European composer-pianist, played by 

Haas. Haas as producer, director, author of the screenplay 

and star, acquits himself well except for some trite dialog 

Miss Moore certainly demonstrates her claim to enrollment 

in the ranks ol the newer exponents of cinematic sin. There 

is no single light touch to relieve the steady march of the 

film's tragic events and the spectator's realization that things 

are bad and getting no better fast. Haas' performance is 

practically flawless, although it is almost painfully realistic. 

Mono Barrie, also starred, gives a convincing portrayal of 

an older woman who sincerely wishes to help the artist. 

Com 

Cleo Moore, Hugo Haas, Mono Barrie, Rick Vallin, Karen 

Dr. Hens Hass, Lottie Berl, Gerald Woidler. Leo Rohrer, Edward 

WcrwTowetz, Alionso Hochhauser, Mahmoud Amir. 

Sharpe, Marc Krah. Genevieve Aumont. 

1414 

BOXOFnCElOctober 4, 1952 

1413 

./Vest 

Or 

Tlien 

'ludes 

Tom Ewell, Harvey Lembeck, Mori Blanchard, Barry Kelleyi 

Vaughn Taylor, Richard Long, Russell Johnson. 

Captive Women 

RKO Radio (- 64 Minutes ReL 

F 

Drama 

Despite the grind-house implications of its rather shodd];! 

title, here is a provocative and thoughtfully developed' 

science fiction opus purporting to predict what the world 

may be like in 3,000 A. D. if the sources of atomic energy 

are not maintained under the watchful eye of the peaceloving. 

Within the limitations of its modest budget, the 

offering—written and produced by Aubrey Wisberg and Jack 

Pollexfen—carries considerable dramatic impact and should 

prove a thoroughly acceptable booking in virtually everyjl 

situation. As concerns cast, there isn't much marqueM 

strength, but performances are good and alert showmen wiB 

be quick to seize upon the subject matter as the starting 

point for aggressive exploitation campaigns. Albert Zug 

smith was the associate producer and Stuart Gilmore i^l 

credited with the directional assignment. 

Robert Clarke, Margaret Field, Gloria Saunders, Ron Handell, 

Stuart Randell, Paula Dorety, Robert Bice. 

Under the Red Sea 

RKO Radio ( ) 67 Minutes 

Documentary 

ReL Oct '52 

Sol Lesser, who sponso.'ed last season s successful "Kon- 

Tiki," herewith contributes another exploratory adventure 

subject which, while it does not pack as much in the way of 

genuine excitement and suspense, s'ill contains an abundance 

ol material tailored to the tastes of the customers who 

derive a vicarious thrill from tales of far-off and little-known 

segments of the globe. Footage shot around and beneath 

the Red Sea by Dr. Hans Hass, Viennese research scientist 

has been adeptly packaged and edited to comprise a compact 

entry that is eminently suitable for bookings as the offbeat 

partner of a more orthodox feature in dual situations 

There is sound, but no dialogue, except for narration by Les 

Tremayne. Some truly spectacular underwater photography 

includes glimpes of such ferocious marine creatures as the 

manta ray and whale shark.

. . Here 

. . Bill Mauldin's Willie and Joe . . . Now 

, , Can 

. . The 

. , In 

. . What 

. . . The 

. . . Eight 

. . You, 

. 

. 

. . Filmed 

. This 

. She 

FEATURE REVIEWS Story Synopsis; Adiines for Newspaper and Programs ' *' 

THE STORY: "Springlield Rifle" (WB) 

During the Civil War, the Union forces are having difficailty 

obtaining horses from the west because of wellorganized 

Confederate espionage. When Gary Coop&r, leading 

a column of Union horses to the railroad, deserts the 

herd, he is court-martialed and stripped of his insignia by 

Paul Kelly, army lieutenant colonel. Kelly then makes a 

deal for liorses with David Brian, a rancher. Cooper's disgrace 

brings sorrow to his wife, Phyllis Thaxter, and young 

son but, later, he is revealed as a spy working for the Union 

to learn Confederate secrets. Cooper joins Brian's force and 

manages to have him killed so he can lead the column of 

horses. He guesses correctly that the Confederate spy contact 

will reveal himself and it turns out to be Kelly, whose 

raiding force is captured by the use of new Springfield 

rifles. Cooper is reinstated by the Union forces. 

CATCHLINES: 

Gary Cooper Riding and Fighting Across the Western 

Plains . . . Disgraced in Public But Unable to Reveal His 

Loyalty Even to the Woman Who Loved Him . Story 

Behind the First Use of the Springfield Rifle. 

-52 

THE STORY: "Way of a Gaucho" (20th-Fox) 

Gene Tierney, a high-born Spanish girl, sacrifices her 

station in life to cast her lot with Rory Calhoun, an untamed 

Argentine gaucho, who becomes a murdering bandit in 

resisting the invasion, by law and civilization, of his beloved 

pampa. Given a chance to redeem himself by his patron 

and boyhood friend, Hugh Marlowe, Calhoun saves Gene 

from kidnapping by an Indian, falls in love with her and 

^ 

runs away with her. Hunted as a deserter from the army, he 

(h 

is captured and punished. With the aid of friends, Calhoun 

»' escapes again; Gene joins him. Resolved to marry her, he. 

takes her to a church, but both are forced to flee when 

seen by soldiers. Later Gene reveals she is to have a child. 

They marry, and the priest convinces the pursuing soldiers' 

commander that Gene and Rory should be permitted to 

leave in freedom. 

CATCHLmES: 

. 

Here Is Magnificent Adventure 

In Flaming Technicolor . . . 

The Story of the Hard-Riding, Romantic 

Spectacle . . . 

Lives of the Argentine Gauchos Entirely in 

Argentina. 

I 

THE STORY: "Back at the Front" (U-I) THE STORY: "Everything I Hove Is Yours" (MGM) 

Tom Ewell and Harvey Lembeck, GI's in World V.'ar II, 

find themselves back in the army again at a base near Tokyo 

undergoing training before being sent to Korea. In Tokyo 

they encounter Mori Blanchard, a beautiful Oriental, and 

Russell Johnson, a renegade American engaged in smuggling 

arms and ammunition to the North Koreans. Johnson 

regards Tom and Harvey as dupes and persuades them to 

borrow on army truck to drive a load of "canned crabmeat" 

to a Tokyo airport for him. Army intelligence, learning of 

the scheme, allows Tom and Harvey to go through with the 

plan. As the result, they emerge as heroes and learn they 

are being sent back to the U.S. -because the army is doing 

its best to maintain friendly relations with Japan. 

CATCHLINES: 

. . . , 

More Hilarious Adventures of Those Laughable, Lovable 

Dog-Faces . They're 

Shaking Tokyo Apart Laugh by Laugh a Wild 

Off-Limits Spree. 

Marge and Gower Champion, a married song-and-dance 

team, score their first Broadway hit but Marge faints after 

the final curtain and Gower learns that she is going to have 

a baby. She leaves the show and is replaced by her understudy, 

Monica Lewis, who plays up to Gower. After four 

years of being a housewife while her husband continues 

to star in Broadway hits. Marge does an impromptu songand-dance 

and Dennis O'Keefe, the producer, persuades her 

to return to the stage. Gower refuses to appear v/i;h her 

and walks out on her. While Marge's show is trying out, 

O'Keefe takes a step toward the reconciliation by telling 

Gower that his wife is feeling ill. Gower rushes to her side 

and he decides to join her show aft^r their reconciliation. 

CATCHLINES: 

The Dancing Champions in the Champion of Musical Hits 

Dancing Stars of "Show Boat" and "Lovely to Look 

in Another Song-and-Dance Filled Musical Delight . . . 

At" 

He Felt Every Pain She Did But He Couldn't Have Her Baby 

Wonderful Songs and Six Delightful Dances. 

THE STORY: 

"CopUve Women" (RKO) 

It is 3,000 A. D., and after a series of devastating atomic 

wars the world has been reduced to rubble and the population 

to remnants. Primitive tribes roam through the weedinfested 

ruins of New York, living in caves which once were 

the subway system. Two main tribes exist—the "norms" 

and the "mutates," the latter blemished by the taint of 

radio-active blood. From the upper river, militaristic tribesmen 

led by an embryo dictator conquer the "norms and 

' 

attack the "mutates," but their efforts are foiled by a 

"norm" girl who, for the first time in generations, falls in 

love with the "mutate" leader and takes him as a husband. 

From this union a normal child is expected, and the warring 

dictator is trapped and slain when the "mutates" collapse 

the walls of the Holland tunnel. 

CATCHLINES: 

What Will the World Be Like ... A Thousand Years From 

Now? . Is a Fascinating Picture of Life in 3,000 

A. D. ... A Story of Tempestuous Romance and the Fierce 

Fury of Tribal Wars. 

1-51 

THE STORY: "The Hour of 13" (MGM) 

In 1890, the inhabitants of London are becoming increasingly 

alarmed by the number of murders of policemen, all 

announced to Scotland Yard by a man signing himself "The 

Terror." Peter Lawford, a society thief, plans to steal a 

famous emerald from Heather Thatcher at a ball given to announce 

the engagement of Dawn Addams, Lawford steals 

the jewel but throws away the clasp near the body of 

another "Terror" victim. Thus Roland Culver, Scotlan.d Yard 

inspector, ties up the robbery with the murders. Dawn 

Addams, Culver's daughter, meets Lawford and asks his 

aid in solving the crime. Culver suspects Lawford but the 

latter disguises himself as a policeman and traps "The 

Terror" just as he is about to claim his 12th victim. The 

dying man tells Culver he had planned to murder 13 policemen. 

CATCHLINES: 

Society Playboy Captures Killer as the Hour of 13 Strikes 

... A Jewel Thief Plays at Detective as All London Lives 

in Fear of "The Terror" ... A Jewel Thief in Love With the 

Daughter of a Scotland Yard Man. 

THE STORY: 

"Under the Red Sea" (RKO) 

To determine the answer to such questions as whether 

marine life has a "tongue" of its own and can "hear" and 

react to sound. Dr. Hans Hass, director of the Undersea 

Research Institute at Vaduz, Lichtenstein, chooses the depths 

of the Red Sea as his laboratory. There he and his aides, 

using Port Sudan as their base of operations, first explore 

the coral reefs of inshore waters, then head for deep water 

and, by means of a marine microphone, secure a tape recording 

proving that fish do "talk." He also establishes that 

fish respond to rhythmic music. Subsequently the expedition 

encounters deadly manta rays and a whale shark. After 

the sole woman member of the group has been rescued, BO) 

following a near-fatal encounter with a manta ray, the expedition 

comes to an end—mission accomplished. 

CATCHLINES: 

Does Marine Life Talk? . 

Fish Hear? . Are 

the Secrets of the Monsters of the Deep? . . . Here's the 

Thrilling Pictorial Record of Amazing Scientific Discoveries 

Rpneoth the Sea. 

i6\ 

THE STORY: 

"Strange Fascination" (Col) 

Middle-aged European pianist is brought to America, sponsored 

by a wealthy widow whose two children resent their 

mother's interest in the artist. He meets a young, blond 

dancer and falls irresistibly under the spell of her physical 

charms. To escape the cruelties of her dancing partner, she 

encourages and succeeds in marrying the older man. Driven 

to despair by his jealousy over her continual acceptance of 

favors from masculine admirers, he thrusts his hand into a 

machine and maims himself in order to collect the insurance. 

Threatened with prosecution when his act is discovered to 

have been deliberate, he sinks to the depths of degradation 

when his wife leaves him. The widow who has been understanding 

of his weakness, has continued to watch over him 

and at the end of the picture has sought and found him 

in a "skid row" mission playing for an audience of derelicts. 

CATCHLINES: 

She was No Stranger to Love . Irresistible Lure 

Brought Shame and Degradation . Loved him and 

Left Him in Despair . Too Will Feel Her Strange 

Fascination. 

i\ 

I

With buying, booki 

i(«i.L.ioii 

, Hid 

, 

— 

' 

I 

, 

ema 

, 

j 

> 

In 

I 

ltd: 

^l ci ISc por word, minimum Sl.SO. ccuh with copy- Four inaarliona for prica ol Ihra*. 

""Mn, 

BfG DATE: Monday noon preceding publication dale. Send copy and aiuweri lo 

Box Numbcra lo BOXOFTICE. 825 Von Brunt Blvd., Kan*a» City 24, Mo. • 

HELP WANTED 

Vl u lUMIc oanltd: I'ultlon permuinil (or 

• rWD. .MiUxnt •Ituailon. 8'. $50 a week to 

Ill-ply to Boiofflce, 481)2. 

4= •tors. Apply Box 1431. Bay City. Tex 

POSITIONS WANTED 

< and operate a drive-in theatre. Have 

-ars experience in all phases of thi-alre 

.' 

Would like to make temporary connecf'en 

Noiember and April. Boxoffice. 4864. 

Prolectlonlst-repalrman, 25 years. Cash- 

.'ars. Prefer south, southwest. Have 

|>ise for drlve-ln. Projectionist, ti40" 

Louis 14, Mo. 

a|, east coast only. Young man. 32 years 

' 

k.trs experience. Top references, avallilllaiely. 

Boxoffice, 9 Roekefellcr Plaza, 

:l»ew York City. 

(R^KUtne seeks a progressive career ulili 

idcnt company. Qualifications: personal 

aggressive, public relations, publicity 

le hundred and one attributes that congood 

theatre administrator. Complete 

In the continual progress of our Indusllgate 

this adtertisemcnt. Your effort 

wasted. Boxoffice, 4887. 

eiBobj to I nanager-projectionist available. House 

fen this ad. Only twn employers In over 

References. Boxoffice. 4889. 

In t anager, artist. Age 31. married, 16 

H erleoce all phases theatre operation. 

• lytd. Deislre change. Not less $65 week. 

I ibona or Texas. Boxoffice. 4891. 

PERSONAL 

'tj lo locate Alfred Yohe. Age about 55. 

yi a cane. Poses as theatre man with 

'' r.ill (I. y .Sulllviui. 5-5942 or 

J ,. Ichlt,!, Ka.i . collect. 

jISINESS OPPORTUNITIES 

;;!; fe f 

• ced theatreman with oapilal. Interested 

rlve-ln theatre p,irtnership, or ? Walt 

itnei, she 

n. 

Parkersburg, 

Iowa. 

l» 

POPCORN BOXES 

DrivM 

pjonceoi 

JS11II1C6- 

overei 13 

et" 

'B 

mi* 

dereli* 

Stevenson popcorn boxes. Last call! 

thousand. National Tlieatre Supply Co., 

ine Ave., Cleveland. Ohio. Phone: 

1-4613 

EQUIPMENT WANTED 

d RCA car speakers and 250 Junction 

St be In good condition. Starlight Auto 

101 208, Barberton. Ohio. 

& EHAL EQUIPMENT—NEW 

Bi/s buying 'em! Tempered .Masonlte 

elters: 4"—35c: 8"-—50c: 10"—60e; 

J 

I 14-— $1.25 16-— $1.50. any color. 

' «r, Adler, Bevelltc Signs. Dept. C, 

Supply Corp., 602 W. 52nd St., 

a IB- Cable Sosound. 

'' """' '^'^^ lamphouse ref 

(V 

^0% off; replacement parts for Simplex, 

t, 20r. discount; Stereoptlcons, 500W, 

Jept. C. SOS. Cinema Supply Corp., 

!|tod St., New York 19 

fc 

sale while these overstocked fa- 

I a screens last. 4—9'il2' @ $36.00: 

'5" 

@ $48.00: 1— 12'9"xl6' @ 

• 

-ê.irs old. Location Canton, MLu Ihghwai 

51. Size town: 9.800 population. (>iulpnent: 

Mogul and Ballantyne, all new and modem with 

neon lights and dgns. Nice coocealoo atind. 

Price $32,500. Priced for quick ule. Beaaea f« 

selling: owner in III health. For furttier Inforaallon. 

write P. 0. Box 123, BUrllte ThaUe. 

Canton, Miss , or call 3411, Carthage. Mlia. Iroa 

8 a. va. to 2 D. n. 

Theatre near San Antonio: 300 mil. Fireproof 

building. Growing oil town. $37,600. 

$12,000 down. Owner. Route 2. Box 327J. Saa 

Antonio. Tex. 

Theatre (or salt: Profitable iltuatlon. Alooi 

Wisconsin-Illinois border. Includes building and 

equipment. Will sell on contract to reliable pcrson 

Boxoffice. 4879. 

^_^^_^^^ 

Sebring, Florida. 3e0-seat prentable Necra 

movie .No competition: 2,500 population: excellent 

equipment, stucco building, including two 

small stores. $8,500 Owner, P. 0. Bol 445. 

Theatre for sale. Owner. No broken. Britt 

building. Finest equipment 375 seals. Good 

Iowa town, rich community. Doing good boalness 

No TV. Contact BoxofTlct. 4890. 

Oregon drive-in theatre. Over 9 acres. Dm 

building. Completed for snack bar. restrooms and 

booth. Screen and grading finished, but not 

graveled. No equipment $5,000 wQI handle 

all shares of corporation stock. Corporation owv 

real estate. Theatre Exchange, 201 Fine Arta 

BIdg., Portland, Ore. 

Modern 200-car drive-in theatre. Overhead 

projectors, Permastone marquee and ticket omce. 

Bennettsville, S. C $25,000 full price. Hava 

15-year lease on grounds, only $100 per year 

rent. Owner in several businesses. Call or write 

W. C. Evans, radio station WMRA. .Myrtle 

Bearh. S. C. 

THEATRES WANTED 

Theatre, Nebraska, western Iowa, northern Kansas. 

No brokers. Over 400 seat.s. Town 1.800 

population or over. Confidential. Experienced. L 

J. Burkiit. Sparu. WU. 

Will you make genuinely attractive price, aU 

cash, proven drlve-ln (non-bidding), midwest, 

southwest? Town 10,000 or more. Boxoffice. 

4876. 

Wanted: Drlve-in-lndoor combination only. Noncompetitive. 

Southwest. Ample finances. Boioffice. 

4877. 

Town 3.000 up. Non-television area. Mtst 

prove sound at price. Oklatioma. Artaona. Nev 

Mexico. Colorado. Texas Boxoffice. 4878. 

Want to lease theatre anywhere. New York preferred. 

Send full information to Boxoffice. 4881. 

Have buyers for Illinois. Indiana tlieatre*. 

too seats, 2,000 population. Ralph French, Tlwatre 

Broker, Colfax, Hi. 

Theatres vnnted. suitable for coovcrsloo to retail 

stores. We will purchase or lease. CoMmerclal 

Properties Development Corp.. 414 N. 

Third St.. P. 0. Box 1693, Baton Bouge, La. 

SIGNS 

Easy Way to Paint Signs. I'se letter patterns. 

Avoid sloppy work and wasted time. No experience 

needed for expert work. Write for free saapies. 

John Rabn. B-1339. Central Are.. Oilcata 

51. III. 

MORE CLASSIFIED 

ON PAGE 38

THEY DIDN'T K 

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1

Boxoffice-October.04.1952

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