Boxoffice-March. 04.1963

' 

MARCH 4, 1963 

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THE DRAMA THAT SHOCKED 

THE SCREEN 

WITH SUSPENSE! 

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It's the most 

funny movie 

I see in 1963! 

COLUMBM PICTURES 

presents " 

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JAMES WHITMORE-JOHN MclNTIRE-BARBARil NICHOLS 

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tocMUGEOMESlDMEY. ,».;.„.„„.„ s„j^' PRODUCTION 

PLUS... THE COMEDY THAT 

ROCKED THE SCREEN 

WITH LAUGHTER! 

from Columbia

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THE NATIONAL FILM WEEKLY 

Published in Nine Sectional Editions 

BEN SHLYEN 

Edilor-in-Chief and Publisher 

WHERE PAY TV BELONGS 

DONALD M. MERSEREAU, Associate 

Publisher & Generol Manager 

JESSE SHLYEN Managing Editor 

HUGH FRAZE Field Editor 

AL STEEN Eastern Editor 

L. THATCHER. . .Equipment Editor 

I. 

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Publication Offices: 826 Van Biuiit Blvd. 

Kansas tity 24, .Mo. Jesse SUIjen. Maii- 

Agint Kditor: Jlorris Sclilozmaii. Business 

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ihiitcher. Editor 'Itle Modern Theatre 

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Editorial Offices: 1270 Sisth Ave., Itockereller 

tenter. New York 20, N. Y. Uonald 

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ITie MUUBltN TIIEATIIE Section Is Included 

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S. 

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I'hie 

street. 

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National Eillllon. {7 50 

M /

NATIONAL GENERAL TO OPERATE 

TELEVISION THEATRE NETWORK 

Company to 

Be Exclusive 

Distributor of System 

Developed by GE 

NEW YORK—A full-scale television theatre 

network will be in operation in about 

a year from now through the development 

of a color television projector by General 

Electric Co. which has given exclusive 

United States distribution rights to National 

General Corp., which operates 220 

theatres in this country. To be known as 

Talai-ia. the projector is said to be capable 

of projecting a high-quality color TV picture 

covering a full-size theatre screen. 

START WITH 100 

HOUSES 

Details of the system were outlined to 

the press here on February 25 by executives 

of both General Electric and National 

General at the Hotel Waldorf-Astoria. According 

to Eugene V. Klein, president and 

board chairman of National General, the 

approximately 100 theatres which will form 

the nucleus of the network, will operate on 

a daily basis the year-around and will present 

aU forms of entertainment and sports 

events, including Broadway shows. 

Klein said that National General had 

placed a multi-million dollar order with 

General Electric for equipment and service 

contracts. He said the projectors would be 

placed early next yeai- in key theatres 

throughout National General's circuit and 

that National had been appointed distributor 

in this counti-y for the commercial entertainment 

industry of the Talaria projector. 

The whole enterprise, Klein said, 

represented the long-awaited coming of 

pay television— "here to stay and where it 

belongs, in the superior exhibiting facilities 

of the nation's motion picture theatres." 

Simultaneous, daily, closed circuit televising 

to theatres coast-to-coast is contemplated. 

NEW TYPE OF PROGRAM 

Klein said this was a new dimension of 

communications, one that would develop its 

own programming or bring to all parts of 

the counti-y entertainment that was not 

now economically feasible to produce via 

the motion picture industry or free television. 

He added that in order for properties 

to be shown to the public on present 

day no-cost television, an audience of 

about 20,000,000 persons was necessary to 

sustain any major program and that succes.sful 

films depended upon a much larger 

potential to achieve financial success. He 

said that the National Teletheatre Network 

(NTN; would be able to bring to the public 

in most areas of the country entertainment 

that was provocative, unusual and, most 

important of all, heretofore completely unobtainable. 

The NationaJ General president said that 

NGC now was preparing the beginnings of 

a full programming schedule and was 

negotiating with .some of the top talent in 

the country, both producers and entertain- 

Eugene V. Klein, left, National General Corp. president, is shown with the new 

Talaria projector at General Electric's plant in Syracuse, while Richard L. Shetler, 

general manager of GE's Command Systems Division, explains the technicalities. 

ers, as well as individuals who would take 

over the programming task on a full-time 

basis. He said the varieties of entertainment 

could be broken down as follows: 

• Theatrical stage performances which 

would be shown on a daily basis. 

• Educational programming which 

would be shown to a more limited audience 

in the alternate time periods each day. 

• Sporting events which would be shown 

in alternate time periods on a less than 

daily basis. 

• Industrial and commercial shows of a 

more highly specialized natui-e which 

would be shown to meet specific audience 

requirements. 

• Closed circuit conventions, a potential 

time and money saver for business and 

professional men throughout the country. 

• Public service events. 

• Children's shows which could be fitted 

into weekend or other suitable time periods. 

Klein said the field of successful Broadway 

shows, past, present and future, would 

be represented heavily in the theatrical 

presentations. Such attractions, he said, 

would include musicals, adult dramas, 

comedies, etc. The complete panorama of 

music will, for the first time, be opened to 

the overall population. In addition, he 

continued, specially produced programs 

were planned featuring leading Hollywood 

stars. A "summer theatre" is planned, embracing 

top stars of stage and screen and 

leading directors, screen writers, playwrights, 

composers and artists. 

The technical side of the medium was 

presented by R. L. Casselberry, general 

manager of General Electric's technical 

products division. He explained that the 

projector was called Talaria after the Latin 

word meaning "winged feet of Mercury." 

He said that the Talaria projector produced 

a picture that had greater range of colors 

than the color films of the conventional 

motion picture and that brightness, uniformity 

and contrast were comparable to 

film. He explained how the Talaria projector 

worked as follows, prefacing his remarks 

by stating that the best way to describe 

it was to compare it to a standard 

film projector: 

"The Talaria projector has a high-power 

light source and an optical projection system 

similar to the motion picture projectors 

now in use. But in place of the 

printed motion picture film, a thin layer 

of viscous control fluid is used. This control 

fluid was developed by General Electric 

for tins particular application and has 

unique electrical, mechanical, chemical 

and optical properties. 

"This control layer is continuously 

scanned by an electron beam in the same 

manner as the phosphor on the face of the 

picture tulje in a conventional TV set. But 

instead of producing a picture directly on 

the control layer, the scaivning process controls 

the light from the lamp which passes 

throueh the control layer in such a manner 

that a live picture is instantaneously 

produced on a large screen in full color 

and brightness. 

"The key features which make pwDssible 

the capabilities of this projector are the 

development of the special control fluid, 

BOXOFFICE March 4. 1963

the development of an optical system to 

utilize the very high light output of a highpower 

xenon ai-c lamp and a unique method 

of producing full, simultaneous color pictures 

using all three primary colors and 

an output light system utilizing only two 

beams." 

Casselben-y said that, in addition to the 

impact the projector would have in the 

entertainment field, it also would be important 

to other specialized areas, such as 

military services, the medical profession 

and business communication links such as 

shareholders' meetings and business conferences. 

In a question-and-answer period following 

the press conference, other details were 

brought out: 

There is no limit to the size of the screen, 

but the accepted size will be 35 by 25 feet. 

Because it is a closed-circuit system, approval 

by the Federal Communications 

Commission is not necessary, although the 

FCC will be consulted. 

The dimensions of the projector are 

66x64 inches by 29 inches high. It weighs 

1,000 pounds and is operated by four knobs. 

First demonstrations will be in about 90 

days, possibly 120, in Los Angeles and New 

York simultaneously. 

Negotiations with talent unions have 

started. 

Admission prices will vary according to 

areas, but the prices will be lower than 

those of 

Broadway shows, when such programs 

are offered. 

Casselben-y brought out an interesting 

point when he said that in May of this 

year. General Electric would observe the 

33rd anniversai-y of the first successful 

theatre projection of television pictures. 

The feat was accomplished by Dr. E. F. W. 

Alexanderson, one of GE's electrical experts, 

in Proctor's Theatre in Schenectady, 

N.Y., in 1930, when TV itself was in its 

infancy. Pointing out that the event was 

another milestone in the history of entertainment, 

Casselberry said the Talaria announcement 

was the culmination of almost 

33 years of effort in this and related fields. 

TMPC Award to Spiegel 

NEW YORK—Sam Spiegel, 

producer of 

"Lawrence of Arabia," has been awarded 

a special citation by the Federation of Motion 

Picture Councils in recognition of his 

"masterpiece of cinematic art and achievement," 

it has been reported by Columbia 

Pictures, distributors of the film. 

Columbia Pictures regrets 

that its announcement 

regarding the rerelease 

of Otto Preminger's 

"Anatomy of a Murder" 

is in error. The picture is 

not available for reissue. 

AT STOCKHOLDERS MEETING 

O'Brien Outlines Program 

To Revitalize MGM 

NEW YORK—Making his first appearance 

as president of Metro-Goldwyn-Mayer 

at a stockholders meeting Thursday (28), 

Robert H. O'Brien said the company had 

formulated a broad and sweeping progi-am 

which would provide a basis for a turnaround 

in operation. 

became general manager of 

It was a stoi-my session with clashes of 

personalities principally among women 

shareholders, several of whom insisted that 

Joseph R. Vogel be removed from the board 

chairmanship and taken off the payroll because 

of his alleged failures in management. 

However, all board members were 

re-elected. 

While recognizing that the full effect of 

changes may not be felt for some time, 

O'Brien stated he believed the company 

could look forward to a resumption of 

profitable operation later in this fiscal 

year and increasing pi-ofits in fiscal 1963- 

64. The new program raises objectives in 

four major areas, namely: first, different 

standards to be followed in production; second, 

to produce revenue through more effective 

utilization of all assets: third, a 

program to carry forward the best available 

manpower, and fourth, further growth 

and expansion in related areas such as 

music, recording and TV production. 

In discussing his new plan of operation, 

O'Brien said, "In production, we shall hold 

to the principle that a picture's budget 

must be geared to a careful evaluation of 

its film rental possibilities and, once set, 

the cost must be carefully controlled." 

He emphasized that modern research 

techniques were being employed to ascertain 

the best means of advertising and selling 

film and pointed out that in setting a 

production schedule the company would 

now have before it information from sales 

representatives around the world who are 

in closest day-to-day touch with the changing 

pace of the public. 

"Our approach," he said," is based on the 

principle that any asset not earning a 

satisfactory return should be segregated 

and employed in other income-producing 

ventures or sold." 

In this connection, he revealed that in 

Culver City a survey was under way to determine 

how most effectively to use the 173 

acres of studio property with the probability 

that substantial portions of this 

acreage would be withdrawn to create 

revenue-producing real estate operations, 

.such as industrial plants, commercial establishments 

and office buildings. 

In carrying forward these plans, O'Brien 

revealed that MGM would: 1. Have available 

for lease 36 new pictures before the 

end of the year 1963; 2. Place in production 

soon a number of outstanding properties. 

Elect 2 New Vice-Presidents; 

Quarterly Dividend 37V2 Cents 

NEW YORK—Two new vice-presidents 

of Metro-Goldwyn-Mayer were elected by 

the board of directors following the annual 

stockholders meeting here Thm-sday. They 

were Maurice Silverstein, president of MGM 

International, and Morris Lefko, recently 

appointed general sales manager. 

In addition, a new treasurer was elected, 

Jason Rabinovitz, who joined the company 

in 1957 as assistant controller and then 

MGM-TV. He 

succeeds Robert O'Brien who was elected 

president in January. 

All other officers were re-elected. 

The board also approved a multi-milliondollar 

licensing agreement with National 

Broadcasting Co. whereby NBC will televise 

30 major MGM features during the 

1963-64 television season. The majority of 

the films were produced between 1955 and 

1959 and will be televised during the evening 

hours starting in September. 

A quarterly dividend of 37 V2 cents payable 

April 15 to stockholders of record 

March 18 was voted by the board. The 

board stated that, in view of the encouraging 

outlook for the latter part of the fiscal 

year and the expected rise in earnings in 

1963-64, it believed that a dividend at the 

annual rate of $1.50 was proper. 

Allied Ass'n Leader Attacks 

Sales Policy of "Kings' 

NEW YORK—Marshall Fine, board 

chairman of Allied States Ass'n, told the 

Metro-Goldwyn-Mayer stockholders here 

Thm-sday (28) that MGM did not realize 

the gross potential of "King of Kings" because 

of onerous terms. He also asserted 

that the pictm-e had played only 4,000 theatres 

out of the 17,000 potential outlets. 

The terms plus the alleged failure of the 

MGM sales department to live up to promises 

in making adjustments on unprofitable 

engagements also resulted in fewer 

bookings. Fine said, adding that he did not 

play the film in any of his 38 theatres and 

that thousands of other exhibitors were 

afraid to play the picture for the same 

reason. 

F^ne warned that a similar situation could 

be created with "Mutiny on the Bounty." 

He said exhibitors would resist booking 

that picture unless there were assurances 

of a profit or some sort of help in case of 

a loss. He pointed out that "Bounty" had 

played in only 31 cities to date and a few 

hundred more had been booked for the 

near future whereas there were 17.000 potential 

theatres. 

Robert O'Brien. MGM president and 

chairman of the meeting, said that Fine 

appeared to be asking for a guarantee 

against a loss, which could not be given. 

He did say. however, that MGM planned 

to re-evaluate its sales policy but it was 

the company's privilege to set the policy 

which would return the $19,200,000 invested 

in "Bounty." 

Fine, while blaming mismanagement on 

the part of MGM for decreasing the customer 

potential of "King of Kings," assured 

O'Brien of AUied's sincere cooperation 

with the new management. 


. 

ADVANCE REGISTRATIONS TOP 700 

Showmanship Interest Big 

As Show-A-Rama Bows 

KANSAS CITY—Revitalized intei-est in 

sliowmansliip. traced to a numbei' of industry 

factors, this week was pinpointed 

for generating nationwide enthusiasm for 

the Show-A-Rania VI convention to be 

held at the Continental Hotel here March 

5-7. 

THREE FACTORS CITED 

Fred Souttar. president of the United 

Theatre Owners of the Heart of America, 

and Douglas Lightner, convention chairman, 

at press time, appraised the advance 

registration list and traced the enthusiasm, 

not only to the work of the various convention 

committees, but also to three general 

c'evelopments witliin the industry: 

1. The recent upsurge in theatre construction, 

and remodeling and improving of 

properties, as documented by a Boxoffice 

sui'vey report. 

2. A new awareness of "selling" pictures 

and going out after business. 

3. An expected influx of new product for 

the spring and summer seasons. 

Registrations already have passed the 

700 mark, including industry personalities 

from 39 states and three foreign countries, 

by far in excess of any previous advance 

registration and indicating, according to 

Souttar and Lightner, standing room only 

for late registrants at convention opening 

time, Tuesday (5) 

Coming from foreign countries are J. D. 

McCulloch, Canadian Drive-Ins, Ltd., Ontario; 

Pierre De Moreville, London, England, 

and Jacques Suquet. Paris. Prance. 

The convention also will be a gathering 

place for a number of delegations from circuits 

and film companies. United Artists 

will have a contingent of 25 men present 

for a meeting preceding the convention. 

This delegation will include James Velde, 

New York, vice-president in charge of 

domestic sales: Fred Goldberg, vice-president 

in charge of advertising, publicity and 

exploitation, and David Picker, Los 

Angeles, vice-president, production. 

NGC Executives to attend 

National General Corp., Los Angeles, will 

be represented by the Show-A-Rama keynoter 

Eugene V. Klein, NGC president; 

Robert Selig. vice-president in charge of 

theatre operations: 

Irving Levin, executive 

vice-president; Paul Lyday, director of advertising 

and publicity, among other NGC 

men. 

Up to press time and indicative of the 

widespread trade interest and enthusiasm 

were the advance registrations of these 

leading industi-y men: 

Morris Lefko, general sales manager, 

and Leo Formato, assistant general sales 

manager for Metro-Goldwyn-Mayer; John 

Stembler, president. Theatre Owners of 

America, Atlanta, Ga.; Jack Armstrong, 

president, Allied States Ass'n, Bowling 

Green, Ohio; George Kerasotes, Springfield. 

111., past president, TOA; Charles 

Winchell, Minnesota Amusement Co., Minneapolis; 

Edmund R. Ruben, Welworth 

Among those planning for the Show- 

A-Rama convention were, left to right: 

Douglas Lightner and Beverly Miller, 

general convention chairmen; Norris 

Cresswell, executive secretary, and M. B. 

Smith, chairman of the publicity committee. 

Theatres, Minneapolis; Harold Field, Pioneer 

Theatres, St. Louis Park, Minn. 

Also, Claude Motley, Video Theatres, 

Oklahoma City; H. J. Griffith, Frontier 

Theatres, Dallas; Robert Davis, past president, 

Texas Drive-In Theatre Owners 

Ass'n, Dallas: Lawrence Starsmore, Westland 

Theatres, Colorado Springs; Richard 

Lightman, Malco Theatres, Memphis: Jack 

Braunagel, Jay-D-Bee Amusement Corp., 

Helena, Ark.; George Gaughan, Cooper 

Foundation Theatres, Lincoln, Neb.; John 

Rowley, Rowley United Theatres, Dallas: 

Edward Arthm-, Arthur Theatres, St. 

Louis; Raymond Willie, Interstate Theatres. 

Dallas; Wesley Bloomer, president, 

Missouri-Illinois Theatre Owners, St. 

Louis; Carl Peppercorn, sales manager. 

Continental Pictures, New York. 

Commonwealth Theatres, Inc.. with 

headquarters here, will have approximately 

80 officials and managers in attendance, 

and Fox Midwest Theatres, subsidiary of 

National General Coi-p., will be represented 

by 50 to 55 managers and officials. Dickinson 

and Durwood Theatres circuits, also 

headquartered here, will be represented by 

sizable delegations. 

Among highlights of the convention previously 

reported will be the star appearances 

at which "Star of the Year" awards 

will be presented to Jack Lemmon and 

Sandra Dee. and an award as "Most Promising 

Young Star" to Peter Fonda. Sean 

Connery will start his nationwide tour on 

behalf of "Dr. No." at the Show-A-Rama 

convention, flying directly here from London. 

In addition. Martin Pohl, producer 

of "Love Is a Ball," will begin an exploitation 

toui- for that production at the sessions. 

Institutional Slogan 

Adopted by TOA 

NEW YORK—An in.stitutional campaign 

based on the slogan, 

"Tonight's the Night 

to Go Out to a Movie," has been launched 

by Theatre Owners of America. 

John H. Stembler, TOA president, said 

the slogan would be used in every conceivable 

way through evei-y means of communication. 

On radio, for example, he 

said, each .spot announcement will be preceded 

by the slogan which can be spoken 

in a few seconds. As an illustration, 

Stembler gave the following: "Tonight's 

the night to go out to a movie. 'The Courtship 

of Eddie's Father.' a .sweetheart of a 

picture, starts its Hollywood Preview showing 

tonight at the State Theatre." 

Stembler said TOA members would urge 

local newspapers to use the slogan as a 

headline for the motion picture page. The 

promotion departments of cooperating 

newspapers will be asked to run ads using 

the slogan as a headline for their own institutional 

ads boosting their complete film 

pages. 

In a given area, Stembler said, groups of 

TOA exhibitors will, cooperatively, buy ads 

displaying the slogan in small space, off the 

theatre page. Proofs and mats will be furnished 

for these puiT>oses. 

The Motion Picture Ass'n of America 

member companies have been asked to incorporate 

the slogan into newspaper ads, 

radio spot announcements and television 

trailers, as well as on posters and displays. 

Stembler said TOA members would ask 

groups of downtown merchants to cooperate 

in using the slogan to boost theatre 

business, and their own, in advertisements, 

posters and slogans. 

Groups of exhibitors sharing costs in any 

given area will use the slogan on posters, 

in trains, buses, stations and other points 

of travel where communication is most 

effective. 

Johnson City, Tenn., Firm 

Enters Into Filmmaking 

JOHNSON CITY, TENN.—Advertisers 

Diversified Services of America this week 

announced its entry into the feature motion 

picture production field with the pending 

release of "America's Answer to Communi.sm," 

feature-length film slated to 

debut in early March. 

The company also announced that six 

additional films are on the production 

schedule, each to be built around top Hollywood 

talent. C. E. Feltner jr., general 

manager for ADS, said the cmrent film 

portrayed the inception and spread of 

Communism, the operation of Communist 

activities in America and a re-creation 

of American history. 

Movie Guide Offers Extra 

First Prize in Contest 

CHICAGO — A 1963 Rambler, Model 

440H. will be given as an additional first 

prize in the Academy Awards contest conducted 

by Movie Guide Magazine, according 

to Nathan Jacobs, publisher. The first 

five prize winners will each receive a trip 

to Hollywood during the 1964 Oscar celebration. 

There wiU be 250 prizes. 

BOXOFTICE March 4, 1963

ELLING MILLIONS 

,ND MILLIONS AND MILLIONS OF MOVIEGOERS 

THE MURDER THAT CHANGED 

FHE LIVES OF MILLIONS . . . 

!" 

?Oth Century-Fox presents a new shownnanship approach to co-ordinated merchandising

. tonal 

PREFERRED POSITION ADVERTISING I 

Not teasers -but provocative hard-sell off the 

amusement page ads . 

. . the kind of advertising 

that gets attention . . . pulls 

your audience 

into reading about the size, scope, and 

excitement of this unusual motion picture. 

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Wiu Hart»MM«n 

TrgeriWintn Iipan. 12-7: 

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Grand Slam 

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Johnnie 

Walker:" 

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WHERE TO TAKE YOUR 

DATE... OFF CAMPUS! 

Do u»ne>htt«>»ot and ^Ktk *>»i Swaji >« *• 

ooild of i>4h>i and Mwndi to tMxiiKiokiAg |^v II 

i*(n«( r«v> WKol mcr*. r«v < b« 

ptOI whoM OwtfOnt* will that* •>•(> 

nolion on •flfthi Sound •Mt>t>ng' txT mwHtl* o* * 

Ofid i) oil Happ*fli ".S^n row lo*« h«' to ••• fttW unvwol 

pk*ur« - NINf HOUIS TO tAMA 

market ... only 

part of the co-ordinated 

merchandising 

Geared to this all important 

approach 

that penetrates 

all levels, all ages. 

^

P0STIN6I 

Added impact... added audience 

impressions in a 

striking one-sheet that tells 

the "Rama" story quickly, 

concisely, importantly! 

PUBLICITY 

n MORST r- JOSE O VALERIE f\ DIANE 11 fl ROBERT f^ DON 

Buchholz'Ferrer'Gearon'Baker'Morley'Borisenko 

Produced and Directed by MARK ROBSON • Screenplay by NELSON BIDDING • Based on Ihe Novel by STANLEY WOLPERl 

• 

Color by De Iwe 

ClMEfv/lAScOpE 

EXTRA! 

"Rama" Producer Mark Robson will 

tour the nation's key cities from 

coast-to-coast . . . reach millions 

of potential ticket buyers with 

PLUS THE POWER OF RADIO I 

interviews, television appearances, 

amusement pages and selected 

on-the-spot showmanship. Radio 

Blanket the airways with frequency! A "must" element in the 

concentrated "Rama" sell - a series of 4 suspenseful 30 second 

spots for saturation use through opening day. Each spot hammers 

home the key advertising message: "THE MURDER THAT CHANGED 

THE LIVES 

OE MILLIONS!" 

editorial and news page columns 

will be devoted to the man who 

gave you the money making 

"Peyton Place," "FromTheTerrace" 

and now— the spectacular, suspenseful 

NINE HOURS TO RAMA.

— 

AND BIG HARD-SELL ADS THAT SELL MILLIONS 

AND MILLIONS AND 

MILLIONS OF M0VIE60ERS 

I 

Attention-getting 

stoppers 

Exciting, distinctive display ad( 

for a solid back-up to 20th'i 

murder 

that 

changed 

the 

lives of 

millions! 

new shownfianship approach t( 

co-ordinated merchandising 

Nine 

T,r.riwta^Y.-: - il 

terrorhours.. 

of 

funning 

hiding 

waitinq 

to 

commit 

tlie 

murder 

r»HORST pjOSt /-| VALERIE piDIArMF |\IIRaBEnT pi DOM 

BucHHOLZ' Ferrer' Gearon Bakers Morley' Borisenko 

' 

Produced and Directed by MARK ROBSON • Screenplay by NELSON GiDDING • Based on the Novel by STANLEY WOLPERT • Color by De Luxe 

CiNEr^/iA-ScoPE —— 

tiiat 

would 

cfianqe 

tiie 

lives 

of 

millionsl 

^. 

^ 

IT'S POWERFUL! 

Buc'hholzTerrer Gearon Baker 

Morley- Borisenko 

waOiSlMlff *'!.- 

IT'S PRE-SOLD! 

IT'S A ABLE FOR EASTER! 

/ .. ., r.^Vii-,ifM-'3-'SM'i''iov.tu-yii'.\'ii.'.,!->'v.r:i\\ ,i 

wm

Waiiy Allen Affiiiaies 

Wilh Alexander Firm 

SPRINGFIELD, OHIO—Wally Allen has 

resigned his post as publicity director and 

drive-in buyer and booker for Chakeres 

Claude Alexander, president of Alexander 

Enterprises, Inc., and his new 

sales manager, Wally Allen, (right). 

Theatres to become sales manager for Alexander 

Enterprises, Inc., effective March 

9, Both organizations have their headquarters 

here. Allen has been with Chakeres 

for a little over ten years; prior to that, he 

was exploitation manager for 20th Century-Pox 

for the Pittsburgh and Buffalo 

areas. 

Claude Alexander, president of Alexander 

Enterprises, has produced "The Naked 

Witch" in Hollywood and on location near 

Dallas, Tex. The film is in Eastman Color 

and is the first production of the new 

company. The picture is to be played firstrun 

in drive-in theatres, each engagement 

to be given roadshow treatment and 

a special exploitation campaign. 

A second Alexander production is in 

work, and plans call for two or more pictures 

a year. 

Alexander has been active as a distributor, 

sales agent and producer of motion 

pictures since 1950 when he became 

associated with Kroger Babb. After two 

years he went on his own with exploitation 

pictures, handling distribution and sales, 

with six salesmen on the road. 

Allen is being replaced in the Chakeres 

organization by promotions from the 

ranks: Dick Dickerson, formerly indoor 

theatre buyer and booker, has been named 

buying and booking supervisor for the circuit's 

39 theatres; Lee Frisz will become 

feature booker, moving up from short subjects 

booker; and Joyce Sampson, formerly 

receptionist, will sei-ve as shorts 

booker. 

National WOMPI Changes 

ATLANTA—Helene Spears, sccretai-y to 

John Stembler, head of Georgia Theatres 

and president of Theatre Owners of 

America, has succeeded Sue Tankersley as 

a member of the Association of Women of 

the Motion Picture Industry. LaDonna 

Pruitt of St. Louis has been appointed a 

member of the ways and means committee 

to succeed Bernice Chauvin. The changes 

were announced by Jean Mullis, WOMPI 

president. 

(Jniversal Studio Activity 

i-. i x/ n i 

Reacries Eigrit-Year Peak 

HOLLYWOOD—Universal Studio's production 

activity Is at an eioht-ycar high, 

with three top -budget 

pictures currently 

shooting, six others in 

various stages of 

post - production and 

three being readied 

for early starts. Edward 

Muhl. vicepresident 

in charge 

of production, said 

the last time the 

studio was as busy 

was in early 1955 

when five pictures 

Edward Muhl 

were before the 

cameras. At that time the studio was 

regularly turning out 32-34 films a year 

and had not yet gone into its present production 

policy. 

Now before the cameras are Howard 

Hawks' "Man's Favorite Sport?" starring 

Rock Hudson, Paula Prentiss and Maria 

Perschy; "Captain Newman, M.D.," starring 

Gregory Peck, Tony Curtis, Angle 

Dickinson, Bobby Darin and Eddie Albert 

which David Miller is directing for producer 

Robert Arthur; and "The Brass 

Bottle," staiTing Tony Randall, Burl Ives 

and Barbara Eden, which Arthur is producing 

and Harry Keller directing. 

In various stages of editing, scoring and 

dubbing are "The Thrill of It All," staiTing 

Doris Day, James Gamer and Arlene Francis; 

"A Gathering of Eagles," starring 

Rock Hudson, Rod Taylor, Mary Peach and 

Ban-y Sullivan; "Charade," starring Cary 

Grant and Audrey Hepburn; "Tammy and 

the Doctor," staiTing Sandra Dee and Peter 

Fonda; "For Love of Money," starring Kirk 

Allied Board Spring Meeting 

In Baltimore, March 26, 27 

Detroit—Allied States directors will 

convene at the Sheraton-Belvedere Hotel 

in Baltimore, March 26, 27, for 

their annual spring meeting, it is announced 

by Marshall H. Fine. 

Several committees will meet the 

night before the board meeting. The 

directors' dinner will be the night of 

March 2f> at the Governors' Club. 

The summer board session will take 

place here the latter part of June. 

The annual board meeting will be held 

in New York in October immediately 

preceding the national convention. 

Douglas, Mitzi Gaynor, Gig Young, Thelma 

Ritter, Julie Newmar, William Bendix and 

Leslie PaiTish; and "The List of Adrian 

Messenger," starring George C. Scott, Dana 

Wynter, Clive Brook and Herbert Marshall, 

with the special participation in unusual 

character delineations of Tony Curtis, Kirk 

Douglas, Robert Mitchum, Burt Lancaster 

and Frank Sinatra. 

Sets and costumes now are being designed 

and dogs being trained for "Monsieur 

Cognac," the Reynard-Hecht production 

which producer Harold Hecht plans to 

put before the cameras in late March as 

soon as Tony Curtis completes his current 

role in "Captain Newman, M.D." It 

will be directed by Michael Anderson. 

Producer-writer Stanley Shapiro, in collaboration 

with Paul Henning, is now putting 

the final touches to the .script of "King 

of the Mountain," which will star Marlon 

Brando and David Niven. Director Ralph 

Levy already has started scouting locations 

for this film, on which Robert Arthur will 

serve as executive producer. 

Producer Ross Hunter is making arrangements 

for the April .start of "The 

Chalk Garden" with Deborah Kerr, Hayley 

Mills and John Mills starring, for which 

director Ronald Neame plans a two-week 

rehearsal period commencing March 18. 

Ultra Pictures Names 5 

Regional Distributors 

NEW YORK—Ultra Pictures, which has 

launched its first two releases. "Rice Girl" 

and "Fatal Desire," has named five regional 

exchanges for its distribution, according to 

Budd Rogers, president. 

In the New York area. Ultra product is 

being handled by Principal Film Exchange, 

headed by Sherman S. Krellberg, secretarytreasurer 

of Ultra. 

The Charlotte - Atlanta - Jacksonville - 

Memphis area will be serviced by Scott 

Lett of Howco Exchange in Charlotte. The 

District of Columbia and surrounding areas 

wiU be covered by Joe Gins of Joe Gins 

Films of Washington. The Albany- 

Buffalo territory has been assigned to 

Arthur J. Newman of the Newman Film Co. 

of Albany and the Dallas and Oklahoma 

City exchanges area will be covered by Alfred 

N. Sack of Sack Amusement Enterprises 

of Dallas. 

Ultra has two upcoming releases, "A Day 

in Court," set for the Victoria Theatre, 

New York, in the spring, and "T\vo Nights 

With Cleopatra," both starring Sophia 

Loren and Alberto Sordi. 

Two Features Acquired 

By Lester Schoenfeld 

NEW YORK—Lester A. Schoenfeld has 

acquired two features, one British-made 

and the other filmed in Hollywood by Little 

Movies, for national distribution in the U.S. 

"Come Thursday," produced by Little 

Movies, stars Jeffrey Lynn, former Warner 

Bros, contract player, while "Friends and 

Neighbors" was made in England with 

Arthiu- Askey starred. 

'Please. Not Now' is First 

From Fox's Int'l Classics 

NEW YORK—"Please, Not Now" will be 

the first picture to be released by International 

Classics, the foreign film division of 

20th Century-Pox. headed by William 

Shelton. The CinemaScope attraction will 

be released in special situations starting in 

mid-March. It was produced by Roger 

Vadim. 

BOXOFFICE March 4, 1963 11

ACADEMY NOMINATIONS 

ANNOUNCED 

Lawrence Gets Ten Bids; 

WB Scores With 21 Votes 

HOLLYWOOD — "Lawicncc of 

Arabia" 

scored top honors for nominations in ten 

categories for the 35th annual awards of 

the Academy of Motion Picture Aits and 

Sciences. The Sam Spiegel-David Lean 

production for Columbia release won nominations 

as best picture, best direction, by 

David Lean: star performance, by Peter 

O'ToDle. support by Omar Sharif, and in 

six other classifications. 

Warner Bros, led in the total number of 

nominations by studios, with 21 votes for 

six films. Metro-Goldwyn-Mayer garnered 

17 nods for six films, while United Artists, 

leader of the field last year, placed third 

with 15 nominations for six films. 

Other films nominated for best picture: 

"To Kill a Mockingbird," eight votes: 

"Mutiny on the Bounty," seven: "The 

Music Man," six. and "The Longest Day," 

five. The complete lineup follows: 

Best performance by on actor: Burt Loncaster in 

"Bird Mon of Alcatraz," o Harold Hecht prcduclion, UA; 

Jack Lemmon in "Days of Wine ond Roses," a Martin 

Manulis-Jalem production, WB; Marcel lo Mostroianni 

in "Divorce— Italian Style," a Lux-Vides-Galatea film 

production, Embassy; Peter O'Toole in "Lawrence of 

Arobic," a Horizon Pictures (G. B.), Ltd. -Sam Spiegel- 

David Lean production, Columbia; Gregory Peck in "To 

Kill c Mockingbird," o Univ.-Pakula-Muliigan-Brentwood 

production, Univ. 

Best performonce by an actor in a supporting role: 

Ed Begley in "Sweet Bird of Youth," a Roxbury production, 

MGM; Victor Buono in "What Ever Happened 

to Baby Jane?," on Associotes & Aldrich Co. production, 

WB; Tetly Savalas in "Bird Man of Alcatraz," o Harold 

Hecht production, UA; Omar Sharif in "Lawrence 

of Arabic," a Horizon Pictures [G. B.), Ltd. -Sam Spiegel-David 

Lean production. Col.; Terence Stamp in 

"Billy Budd," Harvest Productions, AA. 

Eest performance by an actress: Anne Bancroft in 

"The Ml rode Worker," a Ploy films production, UA; 

Bette Davis in "What Ever Happened to Baby Jane?," 

an Associates & Aldrich Co. production, WB; Katharine 

Hepburn in "Long Day's Journey Into Night,'* 

Ely Landau Productions, Embassy; Geraldine Page in 

"Sweet Bird of Youth," o Roxbury Production, MGM; 

Lee Remick in "Doys of Wine and Roses," a Martin 

Manulis-Jalem production, WB. 

Best performance by an actress in a supporting role: 

Mary Bodham in "To Kill a Mockingbird," a Univ. 

Pakulo-Mulligon-Brentwood production, Univ.; Potty 

Duke in "The Miracle Worker," a Ployfilms production, 

UA; Shirley Knight in "Sweet Bird of Youth," a 

Roxbury production, MGM; Angela Lonsbury in "The 

Manchurian Candidate," an M. C. production, UA; 

Thelma Ritter in "Bird Man of Alcatraz," a Harold 

Hecht production, UA. 

Best achievement in art direction of o block-andwhite 

picture: "Doys of Wine and Roses," a Martin 

Manulus-Jalem production, WB, Joseph Wright; set 

dccorotion: George James Hopkins. "The Longest Day," 

Darryl F. Zonuck Productions, 20th-Fox, Ted Haworth, 

Leon Borsacq and Vincent Korda; set decoration: Gabriel 

Bechir. "Period of Adjustment," a Marten production, 

MGM, George W. Davis and Edword Carfagno; 

set decoration: Henry Groce and Dick Pefferle. "The 

Pigeon Thot Took Rome," Llenroc Productions, Para. 

Hal Pereira and Roland Anderson; set decoration: Sam 

Comer and Fronk R. McKelvy. "To Kill a Mockingbird," 

a Univ.-Pakulo-Mulhgan-Brentwood production, Univ., 

Alexonder Golitzen and Henry Bumstead; set decoration: 

Oliver Emert. 

Best achievement in art direction of a color picture: 

"Lawrence of Arabic," a Horizon Pictures (G. B), Ltd.- 

5am Spiegcl-David Leon production. Col., John Box 

ond John Stoll; set decorotion: Dorio Simoni. "The 

Music Man," WB, Poul Groesse, set decorotion: 

George James Hopkins. "Mutiny on fh e Bounty," 

on Areola production, MGM, George W. Dovis ond 

J. McMillan Johnson; set decoration: Henry Grace and 

Hugh Hunt, "Thot Touch of Mink," o Univ.-Granley- 

Arwin-Nob Hill production, Univ., Alexander Golitzen 

ond Robert Clotworthy; set decoration; George Milo. 

"The Wonderful World of the Brothers Gnmm," MGM 

& Ctneramo. George W. Dovis and Edward Carfagno; 

set decoration: Henry Groce and Dick Pefferle. 

Best motion picture of the yeor: "Lawrence of Arabic," 

Bette Davis Holds Record 

With Ten Nominations 

Amon^ the top star candidates for 

best performances, Bette Davis holds 

the all-time championship for Oscar 

nominations with her tenth to date. 

Nominated for **What Ever Happened 

to Baby Jane?" she already has been 

winner of two Oscars. Katharine Hepburn, 

honored in 1933 with a statuette, 

is credited with her ninth nomination. 

Gregory Peck was nominated 

for the fifth time. Jack Lemmon, an 

Oscar winner in 1955, was named 

three times previously. Burt Lancaster, 

holder of a statuette in 1960, and Geraldine 

Page mark their third time as 

nominees. Marcello Mastroianni, Peter 

O'Toole, Anne Bancroft and Lee Remick 

are on the choice list for the first 

time. 

o Horizon Pictures [G. B.), Ltd. -Sam Spiegel- Dovid 

Lean production, Col., Sam Spiegel, producer; "The 

Longest Day," Darryl F. Zanuck Productions, 20th- 

Fox, Darryl F. Zanuck, producer. "The Music Man," 

WB, Morton DoCosto, producer; "Mutiny on the 

Bounty," an Areola production, MGM, Aaron Rosenberg, 

producer; "To Kill o Mockingbird," a Univ.- 

Pokula-Mulligon-Brentwood production, Univ., Alan J. 

Pokulo, producer. 

Best achievement in cinematography of a black-andwhite 

picture: "Bird Man of Alcatraz," a Harold Hecht 

production, UA, photographed by Burnett Guffey; "The 

Longest Doy," Darryl F. Zanuck Productions, 20th- 

Fox, photographed by Jean Bourgoin, Henri Persin and 

Walter Wottitz; "To Kill a Mockingbird," a Univ.- 

Pakula-Mulligan-Brentwood production, Univ., photographed 

by Russell Harlan; "Two for the Seesov/," o 

Mirisch-Argyle-Tolbot production in association with 

Seven Arts Productions, UA, photographed by Ted 

McCord; "What Ever Happened to Baby Jane?," an 

Associates & Aldrich Co. production, WB, photographed 

by Ernest Holler. 

Best achievement in cinematography of a color picture: 

"Gypsy," WB, photographed by Harry Strodling 

sr,; "Hatoril," Molobor Productions, Poro., photogrophed 

by Russell Harlan; "Lawrence of Arabia," a Horizon 

Pictures (G. B.), Ltd.-Sam Spiegel-David Lean production. 

Col-, photographed by Fred A. Young; "Mutiny 

on the Bounty," an Areola production, MGM, photographed 

by Robert L. Surtees; "The Wonderful World 

of the Brothers Grimm," MGM & Cinerama, photographed 

by Paul C. Vogel. 

Best achievement in costume design of a blockond-white-picture: 

"Days of Wine and Roses," a 

Martin Manulis-Jalem production, WB, Don Feld; "The 

Man Who Shot Liberty Valance," a John Ford production, 

Para., Edith Head; "The Miracle Worker," a Playfilms 

production, UA, Ruth Morley; "Phaedra," a 

Jules Dossin-Mclinofilm production, Lopert, Deni Vachlioti; 

"What Ever Happened to Baby Jane?" on Associates 

& Aldrich Co. production, WB, Norma Koch. 

Best ochievement in costume design of o color picture: 

"Bon Voyoge," Wolf Disney Productions, Buena 

Vista Distribution Co., Bill Thomas; "Gypsy," WB, 

Orry-Kelly; "The Music Man," WB, Dorothy Jcokins; 

"My Geisho," a Sachiko production. Para., Edith Head; 

"The Wonderful World of the Brothers Grimm," MGM 

& Cinerama, Mary Wilts. 

Eest achievement in directing: "David ond Lisa," 

Heller-Perry Productions, Continental, Frank Perry; 

"Divorce— Italion Style," o Lux-Vidcs-Golateo film production. 

Embassy, Pietro Germi; "Lawrence of Arabic," 

o Horizon Pictures (G. B.), Ltd.-Som Spiegel- Dovid 

Lean production. Col., David Lean; "The Miracle 

Worker." a Ployfilms Production, UA, Arthur Penn; "To 

Kill a Mockingbird," a Umv.-Pakula-Mulligan- Brentwood 

production, Univ., Robert Mulligan. 

Best achievcmfint in film editing: "Lawrence of 

Arabia," o Horizon Pictures (G. B.), Ltd, -Sam Spiegel- 

David Lean production. Col., Anne Coates; "The Longest 

Day," Darryl F. Zonuck Productions, 20th-Fox, 

Samuel E. Beet Icy; "The Monchunan Candidate," on 

M. C. Production, UA, Ferns Webster; "The Music 

Mon," WB, William Ztegler; "Mutiny on the Bounty," 

on Areola production, MGM, John McSweerwy jr. 

Eest music score—substontJoHy original (for which 

only the composer shall be eligible): "Freud," o Univ.- 

John Huston production, Univ., Jerry Goldsmith; "Lowrcnce 

of Arobio," o Horizon Pictures (G. B.), Ltd.-Sam 

Spiegel-Dovid Leon production. Col., Maurice Jorre; 

"Mutiny on the Bounty," on Arcolo production, MGM, 

Bronislou Koper; "Taros Bulbo," o Horold Hecht production, 

UA, Franz Woxman; "To Kill o Mockingbird," 

a Univ.-Pokulo-Mulligon-Brentwood production, Univ., 

Elmer Bernstein. 

Best scoring of music—adaptation or treatment (for 

which only the adopter ond/or music director shall be 

eligible): "Billy Rose's Jumbo," a Euterp>e-Arwin production, 

MGM, George Stoll; "Gigot," Seven Arts Productions, 

20fh-Fox, Michel Mogne; "Gypsy," WB, 

Frank Perkins; "The Music Mon," WB., Roy Heindorf; 

"The Wonderful World of the Brothers Gnmm," MGM 

& Cinerama, Lcigh Horlinc. 

Best song first used in an eligible motion picture: 

"Doys of Wine and Roses" from "Days of Wirw and 

Roses," o Martin Manulis-Jalem production, WB, music 

by Henry Moncini, lyrics by Johnny Mercer; Love 

song from Mutiny on the Bounty (Follow Me) from 

"Mutiny on the Bounty," Areola production, MGM, 

music by Eronislou Koper, lyrics by Paul Francis Webster; 

Song from Two for the Seesaw (Second Chonce)" 

from "Two for the Seesaw," a Mirisch-Argylc-Tolbot 

production in association with Seven Arts Productions, 

UA, music by Andre Previn, lyrics by Dory Longdon; 

"Tender Is the Night" from "Tender Is the Night," 

20th-Fox, music by Sammy Fain, lyrics by Pout Froncis 

Webster; "Walk on the Wild Side" from "Walk on the 

Wild Side," Famous Artists Productions, Col., music by 

Elmer Bernstein, lyrics by Mork Dovid. 

Best achievement in sound: "Bon Voyoge," Wolt 

Disney Studio sound department, Robert O. Cook, sound 

director; "Lawrence of Arabia," Shepperton Studio 

sound department, John Cox, sound director; 'The 

Music Man," WB, studio sound deportment, George 

R. Groves, sound director; "That Touch of Mink," Universal 

City Studio sound department, Waldon O. Watson, 

sound director; "What Ever Happened to Baby 

Jane?," Glen Glenn sound deportment, G. Carlton 

Hunt, sound director. 

For the best achievement in special effects: "The 

Longest Day." Darryl F. Zanuck Productions, 20th-Fox, 

Robert MocDonald {visual effects), Jacques Moumont 

(oudible effects); "Mutiny on the Bounty," on Areola 

production, MGM, A. Arnold Gillespie (visual effects), 

Milo Lory [oudible effects). 

Best screenplay—based on motcnal from onother 

medium: "David and Lisa," Heller-Perry Productions, 

Continental, screenplay by Eleanor Perry; "Lawrence of 

Arabia," a Horizon Pictures (G. B.), Ltd.-Som Spiegel- 

David Lean production. Col., screenploy by Robert 

Bolt; "Lolito," Seven Arts Productions, MGM, screenplay 

by Vladimir Nabokov; "The Miracle Worker," a 

Ployfilms production,, UA, screenploy by William Gibson; 

"To Kill a Mockingbird," o Univ.-Pokulo-Mulligan- 

Brentwood production, Univ., screenplay by Horton 

Foote. 

Best story and screenplay—written directly for the 

screen: "Divorce— Italian Style," a Lux-Vides-Golotea 

film production. Embassy, story and screenploy by 

Ennio de Concini, Alfredo Giannetti ond Pietro Germi; 

"Freud," a Univ. -John Huston production, Un.v., story 

by Charles Kaufmon, screenplay by Charles Kaufman 

and Wolfgang Reinhordt; "Last Year at Morienbod," 

a Preceitel-Torro film production, Astor Pictures, story 

and screenplay by Alain Robbe-Gnllet; "Thot Touch 

of Mink," a Univ.-Granley-Arwin-Nob Hill production, 

Univ., story and screenplay by Stanley Shapiro and 

Note Monaster; "Through a Gloss Darkly," o Svensk 

Filmindustri production, Janus Films, story orKJ screenplay 

by Ingmor Bergmon. 

Distinctive achievement in documentary production: 

Feotures: "Alvorodo" (Brazil's Chonging Face), MW 

Filmprcduktion (German), Hugo Nicbcling, producer; 

"Block Fox," Image Productions, Astor, Louis Clyde 

Stoumen, producer: Short Subjects: "Dylan Thomos," 

TWW Ltd (Welsh), Janus Films, Inc., Jock Howells, producer; 

"The John Glenn Story," Department of the 

Navy, WB, William L. Hendricks, producer; "The Rood to 

the Wall," CBS Films, Inc., Department of Defense, 

Robert Saudek, producer. 

Best foreign language film of the year: "Electro," 

Finos Films (Greece); "The Four Days of Naples," Tttonus-Metro 

(Itoly); "Keeper of Promises" (The Given 

Word), Cinedistri (Brazil); "Sundays and Cybeic," Terra, 

Fides, Orsoy-Trocodero (France); "Tloyucan," Produeciones 

Motouk, S. A. (Mexico). 

Best achievement in short subjects: Cartoons: "The 

Hole," Storyboard, Inc., Brandon Films, Inc., John ond 

Foith Hubley, producers; "Icorus Montgolfier Wright," 

Format Films, UA, Jules Engel, producer; "Now Heor 

This," WB; "Self Defense— for Cowords," Rembrandt 

Films, Film Representations, Inc., William L. Snyder, 

producer; "Symposium on Populor Songs," Walt Disney 

Productions, BV, Wolt Disney, producer; Live oction 

subjects: "Big City Blues." Moyfoir Pictures Co., 

Martina and Charles Huguenot von der Linden, producers; 

"The Codiltac," United Producers Releosing Orgonizotion, 

Robert Clouse, producer; "Heureux Annivcrsoire" 

(Happy Anniversory), CAPAC Productions, Atlontic 

Pictures Corp., Pierre Etaix and J. C. Corricrc, producers; 

"One Plus One," Group II Film Productions, 

Lester A. Schoenfeld Films, Hoyword Anderson, producer; 

"Pan," Moyfoir Pictures Co., Herman von der 

Horst, producer. 

12 BOXOFFICE March 4, 1963

LASH! 

IN ITS FIRST LENTEN ENGAGEMENT 

* 

BARABBAS TOPPED ALL OTHER ATTRACTIONS 

IN THE CITY OF ST.jMS! *FOX 

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ROBERT UPPER! OBSERVES 

Union and Government Cooperation 

Needed for Production Increase 

HOLLYWOOD—Robert L. Lippert, president 

of Robert L. Lippert Productions, on 

return from a European trip, this week 

reported on his observations of so-called 

"runaway production," and asked that union 

and government spokesmen "start dealing 

with causes" instead of "attacking the effects" 

of overseas film production. 

Lippert. who visited London. Rome, Paris 

and Madrid, pointed out that more than 

half of the current Hollywood productions 

are being filmed abroad, adding that on 

many pictures, "it is true that costs are 

drastically reduced in another country. On 

two proposed low-budget pictures of my 

own," he said, "the Mexican unions offered 

to revise their own rules and allow sevenday 

back-to-back shooting which would 

grreatly undercut American technical union 

costs." 

Calling for a realistic revision of scales 

and restrictions according to budgets, with 

union-and-producer cooperation, Lippert 

charged that "unrealistic rules and featherbedding 

can strangle the movie business 

just as it has nearly done to the New York 

theatre or drive it to foreign flag production 

as happened in the shipping industry." 

Skyrocketing star salaries, he asserted, 

have resulted in some stars being priced 

out of the market except for one picture a 

year, thus endangering their fan following. 

Other stars, he said, confront producers 

with demands for the lion's share of the 

gross or co-ownership deals aimed at capital 

gains. 

Ad Film Firms Combine 

Sales Organizations 

NEW ORLEANS—Motion Picture Advertising 

Service. Inc.. of New Orleans and the 

Alexander Film Co. of Colorado Springs, 

Colo., effective March 2. combined their 

sales organizations into one company under 

the corporate name of Motion Picture- 

Alexander Corp.. it was announced this 

week. The combined history of the companies 

represents over 75 years of service. 

The sales and administration of Motion 

Picture-Alexander Corp. will be headquartered 

here, with C. J. Mabry as president 

and W. Hardy Hendren jr.. chairman 

of the board. The special production, 

commercial servicing and laboratory servicing 

will be handled by the Alexander 

Film Co.. Colorado Springs, Colo., which 

will continue operations there under its 

existing name. 

The terms of the combine leave the sole 

responsibility for sales and service of theatre 

screen advertising at the national 

level, now handled by both companies, in 

the hands of Alexander Film Co. Currently, 

the companies service such corporations 

as Pepsi-Cola: General Motors 

and its motor car divisions; Ford Motor 

Co. and its Lincoln-Mercury division; 

Chrysler and its automotive division, the 

Texaco Co. and Seven-Up Co., among 

others. 

The U.S. government, he continued, also 

has much responsibility for the industry's 

problems. 

"The tax structure is unfair, destructive 

and almost immoral in its effects." he 

said. "Stars are forced toward career suicide 

by surtaxes, with no opportunity to 

'carry over' peak earnings into lean years. 

Studios often can make bigger profits by 

going out of business than by producing. 

Producers are led into planning for tax 

reasons, rather than audience benefits. 

"Twenty foreign governments offer rebates 

or subsidies for joint or foreign-flag 

production," he said, "while our government 

still imposes a ten per cent 'emergency' 

tax on the boxoffice, along with 

other heavy taxes." 

Lippert, who also heads Lippert Theatres, 

pointed out that most theatres and 

drive-ins need double features to survive 

and that American production of "B" pictures 

is becoming unprofitable. "Exhibitors 

already are buying half their second features 

from British and continental producers," 

he charged. 

"Before it's too late." Lippert continued, 

"we need a realistic cooperative effort 

among producers, unions and government 

to save American production. Maybe our 

congressional representatives could stimulate 

a new approach, instead of talk of 

quotas and restrictions. Hollywood will be 

unusually fortunate if this is done." 

John H. Hertner Is Dead; 

Electric Co. Founder 

POMPANO BEACH. FLA.—John H. 

Hertner, fomider of the Hertner Electric 

Co. of Cleveland. 

Ohio, and designer of 

the Transverter motor 

generator for motion 

picture projection, 

died here on the 

" 

f 

occasion of his 86th 

birthday. Boxoffice 

learned this week. 

His death occurred 

, 1 on January 14. 

^^"* "* 

in Pompano Beach 

John H. Hertner since his retirement 

in 1945. Born on a 

small farm in Williams County. Ohio, 

Hertner later lived in Dayton, In 1899, he 

graduated from Ohio State University and 

began his career as an electrical engineer 

with Western Electric Co. in Chicago, later 

joining Lincoln Electric Co.. Cleveland. 

I S4 ^ Hertner had lived 

Survivors include his son George D. 

Hertner. 

Elvis Presley Film for Easter 

NEW YORK — Metro-Goldwyn-Mayer 

has set its new Elvis Presley picture, "It 

Happened at the World's Fair" for a nationwide 

Easter release. 

Ballantyne Entering 

Equipmeni Leasing 

OMAHA—A complete theatre equipment 

leasing plan has been announced by Ballantyne 

Instruments and Electronics, Inc., 

which, according to J. Robert Hoff, executive 

vice-president, will make it possible 

for "theatres still operating on equipment 

20 to 25 years old to afford to throw it out 

and compete with modern, present-day 

concepts in theatre .sound and projection." 

The leasing plan, of cour.se, applies to 

financing new theatres. (See Modern 

Theatre section, pages 18, 19. i 

Ballantyne, a division of ABC Vending 

Corp., is ready to "lease everything from 

carpet to sound and projection equipment, 

including seating, draperies, screens and 

all drive-in equipment" on its "pay as you 

profit plan." 

In announcing the new plan, Hoff said: 

"Leasing is a way of life in many other industries, 

including data processing, office 

furniture and industrial equipment. The 

theatre industry will be attracted to leasing 

for the same reasons as others who 

have gone to it. Leasing will encourage 

up-to-date equipment. It will preserve the 

cash position of the individual theatres and 

circuits and improve their financial statements. 

"As an example, we can lease $10,000 

worth of equipment for less than $50 per 

week over five years with a lease renewal 

at less than $5 per week for a maximum of 

two years. 

"A 1,000-seat theatre requires roughly 

$72,000 worth of sound and projection, 

screen, carpet, draperies, boxoffice, seating 

and miscellaneous equipment. We will 

lease all this equipment for less than $350 

per week, provide installation sup)ervision, 

give complete maintenance through Altec 

Service Corp. and hand the owner the keys. 

"We'll do about the same thing on driveins 

except that we have a 32-week paying 

program with 20 weeks off in the winter 

season. This makes the weekly payments 

somewhat higher, but easier to make during 

the active drive-in season. 

"Our interest rates on leasing are very 

low—approximately S'^ per cent interest 

figured on an annual basis. We will also 

give 1 per cent discount for prompt payment. 

Our connection as principal distributor 

of Norelco 35mm projectors adds 

to our ability to give the finest equipment 

under these lease progiams. We expect to 

do as much in Norelco 70 '35mm as in 

Norelco 35mm alone. 

"In addition to products manufactured 

by our own company such as transistorized 

sound for single or multi-channel installations, 

and silicon rectifiers, products 

would be used from leading companies including 

Strong Electric, Ideal Seating, Mohawk 

Mills, Neumade Products, Williams 

Screen and Metropolitan Stage Equipment, 

Inc. 

Altura Films Release 

NEW YORK—Altura Films International 

has acquired the U.S. distribution rights to 

"Fury Is a Woman," filmed in Yugoslavia 

by the Polish director, AndrzeJ Wajda. according 

to Clem Perry, president of Altura. 

The picture was produced by Avala Film in 

Belgrade and Altura will release it in mid- 

March. 

14 BOXOFnCE March 4, 1963

; 

Caras Named Exploitation 

Manager of Columbia 

NEW YORK — Roger Caras has been 

named national exploitation manager for 

Columbia Pictures by 

Robert S. Ferguson, 

executive in charge 

of worldwide advertising, 

publicity and 

exploitation. 

Caras joined Columbia 

in September 

1955 and has been an 

executive since February 

1961 when he 

was appointed assistant 

to Paul N. Lazarus 

jr., then vicepresident. 

More re- 

Roger Caras 

cently, he served as assistant director of 

Columbia's story and talent departments 

in New York. 

In making the announcement, Ferguson 

noted that the exploitation field required 

a wide range of experience in the motion 

picture industry, encompassing divergent 

areas of film operations which were closely 

allied with modern merchandising techniques. 

AU-American Press Gives 

5th Annual AAP Awards 

NEW YORK—The All-American 

Press, 

an organization of 31 foreign -language 

magazines and newspapers, distributed the 

fifth annual AAP awards for motion picture 

"bests for 1962" at the Blue Ribbon 

Restaurant Thursday (21). 

The winners were "To Kill a Mockingbird" 

(Univ) as best non-musical; "Gypsy" 

(WB), as best musical; Anthony Quinn, as 

best male star for "Requiem for a Heavyweight" 

(Col) ; Qeraldine Page, as best female 

star for "Sweet Bird of Youth" 

(MGMi; Brock Peters, as best supporting 

actor for "To Kill a Mockingbird"; Angela 

Lansbury, as best supporting actress for 

"The Manchurian Candidate" (UA) ; David 

Lean, as best director for "Lawrence of 

Arabia" (Col) ; Terence Stamp, as best 

male newcomer for "Billy Budd" (AA) 

Susannah York, as best female newcomer 

for "Loss of Innocence" (Col), and a special 

award to Philip Alford, Mary Badham 

and John Megna, juveniles in "To Kill a 

Mockingbird." 

BETWEEN THE LINES 

NSS Service 

\A7HEN NATIONAL Screen Service notified 

its customers in December that 

there would be an increase in the rates 

for trailers and accessories, president Burton 

Robbins received letters of willing acceptance 

from exhibitors and circuits 

around the country. One of these letters 

was reproduced as a full-page ad in the 

tradepress. 

In discussing the matter with an NSS 

topper the other day, we learned that the 

reproduced letter was just one of many, 

many responses which were overwhelmingly 

in agreement and understanding of 

the NSS problems. 

National Screen renders such a valuable 

service to the industry that its operation 

must be continued and supported. Not 

only does it pixivide trailers and accessories 

of great value, but it goes far beyond 

the call of duty with operations suppUed 

gratis as a public and industry service. 

This industry without National Screen 

would be Uke a fine looking motor car 

without an engine. 

Smart Advertisement 

TWENTIETH CENTURY-FOX has a 

unique insert in this issue. Its uniqueness 

rests on the fact that it does more 

than to sell the picture to the exhibitor; it 

tells how the exhibitor can sell "Nine 

Horns to Rama" to the public, with offthe-amusement-page 

ads, posters, radio 

and effective display ads for the regular 

amusement pages. And there are other 

timely suggestions. 

This is a well-thought-out insert that 

serves a dual pm-pose. It is part of 20th 

Century-Fox's new showmanship approach 

to coordinated merchandising. 

By AL 

STEEN 

1946. He pointed out that the difference 

was in the net profit because of higher 

costs, contending that less than one picture 

in five shows a profit. 

The article stated that the Ass'n of Motion 

Pictm'e Producers gave out 122 production 

code approvals in 1962, of which 

35 were for pictm-es filmed abroad. This 

means, he said, that only 87 pictures were 

made and approved in Hollywood. 

These figures might be cited when protests 

are made to distributors over the sales 

of pictures to television. 

Premiere Showcase 

_^LTHOUGH the Premiere Showcase plan 

has been effective in the New York 

metropolitan area, there apparently is no 

assurance that it would work elsewhere. 

Obviously, the size of a city has no bearing 

on the adaptability of the formula. 

One would think that Chicago, with its 

great sprawling territory, would be an 

ideal setup for the Showcase. But according 

to an authority on the subject, the 

plan, as operated in New York, would not 

be feasible in the Windy City. When asked 

why not, we were told that business still 

was good in the Loop theatres and that 

pictures could hold their own very well on 

the existing first-run basis. 

It is quite certain that United Artists, 

which originated the plan in New York, is 

not going to move rapidly into other areas. 

Apparently, exhibitors who have been 

hopeful of cashing in on the Premiere 

Showcase development in other key city 

regions are gong to have to wait a long 

time for it to come their way. 

As for New York, the Showcase setup 

has been a solid success, upsetting the 

long-established distribution apple cart 

beyond original expectations. 

Embassy Pictures Acquires 

Fellini's Latest Film 

ROME—Joseph E. Levine's Embassy Pictures 

has acquired the U.S. and Canadian 

distribution rights to Federico Fellini's 

"8'/2." the director's first full-length feature 

since "La Dolce Vita," according to 

Levine, currently in Italy. 

Directed by Fellini and produced by 

Angelo Rizzoli for Cineriz, "8'/2" stars Marcello 

Mastroianni, Claudia Cardinale, 

Anouk Aimee and Sandra Milo with Barbara 

Steele, Madeleine Lebeau, Rossella 

Falk, Georgia Simmons and Annibale 

Ninchi in the supporting cast. In production 

for 18 months, the title derives from 

the fact that Fellini had previously made 

seven features, plus one segment of Embassy's 

"Boccaccio '70," which the director 

considers only a half-film for himself. 

Embassy Pictui'es plans a summer release 

for "S'/z." 

Interesting Figures 

WERNON SCOTT, writing for United 

Press-International, 

brought out some 

interesting figures in a recent article. 

Citing 

the decline in film production, Scott 

put the blame on television for fewer pictui'es 

and smaller theatre attendance. 

Scott stated that Hollywood reached its 

peak period in 1936 when it turned out 

621 full-length pictures; last year, he said, 

it made only 143 fihns. 

In 1936, he said, Metro-Goldwyn-Mayer 

began 45 features; 25 in 1962. Also in 1936, 

20th Century-Fox made 57 pictm-es against 

four in 1962. 

Oddly enough, however, the grosses have 

not changed much over the years. Scott 

wrote that, in 1961, estimated worldwide 

boxoffice receipts were $1,045,000,000, about 

$50,000,000 off from the all-time high of 

Down the Drain 

gUSHELS of money was spent by Warner 

Bros, on its campaign for the rerelease 

of "Giant." The "Liz and Rock" 

catchline was emblazoned on all advertising 

and trailers. 

So what happened? 

The campaign has been ordered killed. 

Everything prepared must go down the 

drain. Some theatres already had planted 

their ads and lobby displays. They will 

have to be recalled. 

The reason? 

The grapevine says that producer George 

Stevens didn't like the campaign. And he 

owns the picture. 

Some penetration must have been 

achieved, however, so perhaps it won't be a 

total loss. 

BOXOFFICE March 4, 1963 15

DAY A WAR STOOD STILL 

for a daring man\ a devoted woman, 

*n handful o| heroes and a ^ 

-xn.nd. m.agTiificent stallions! 

fl^V^ 

^,. 

i 

V 

WALT Di 

PRESENTS 

MIRACLE OF THC 

White Stauions 

starring ROBERT LILLI CURT 

TAYLOR PALMER JURGENS 

Co-starring EDDIE JAMES 

JOHN 

ALBERT FRANCISCUS larch 

PHILIP 

abboh 

Screenplay by A. J. CAROTHERS • Associale Producer PETER V.HERALD • Directed by ARTHUR HILLER • TECHNICOLORS 

Released by BUfNA VISTA Dislnbulion Co.lnc • ©1962 Wall Disney Pioduclions

u 

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ONE YEAR IN THE MAKING! 

BASED ON THE WORLD-FAMED 

SCIENCE-HORROR NOVEL! 

TERRIFYING IN FANTASTIC 

COLOR AND CINEMASCOPE! 

A Big One From ALLIED ARTISTS!

LETTERS (Letrers 

WOMPI's 'Movie Week' Promotion 

My BoxoFFicE came today and I thoroughly 

enjoyed your editorial, "Wake UP, 

Show Business!" It held double meaning 

for me, the very thing you advocate in 

youi- editorial is what WOMPI is trying 

to get over to the men in the home offices. 

As you will recall, the tenth anniversary 

of WOMPI will be celebrated in Dallas 

this September. We have big plans for a 

most outstanding affair to make the public 

in this vicinity motion picture conscious. 

We have asked the men to cooperate with 

us by making this the most outstanding 

industry eye-opener of the century. It is 

our hope and di-eam to have a torch parade 

on Thursday evening with floats from 

the various studios depicting a current or 

coming attraction from their company. 

We have received the permit for the parade, 

the merchants are overwhelmingly 

happy to know we are anticipating such 

an event. The Dallas Retail Merchants 

Ass'n has pledged their wholehearted support 

with a full-page ad welcoming 

WOMPI to Dallas and urging the public 

to come to tow'n, shop and see the Hollywood 

spectacular—the big parade. 

The merchants have agreed to give us 

available window display space for costumes, 

props or other interesting material 

from the pictures. They will advertise specials 

for the w-eek with a plug for the parade 

each day. The mayor has agreed to 

proclaim it "Motion Picture Week." 

We have a number of wonderful school 

bands and drill teams who will gladly participate. 

What more could we ask? 

We have a firm w'here beautiful floats 

can be made locally at a cost of $1,000 or 

more, depending upon their float. Yet we 

know for $1,000 they can have a beautiful 

float. We have seen them in our Cotton 

Bowl parades. 

The radio stations, television stations and 

everything w'ill 

cooperate with us and the 

merchants to make this a big parade because, 

not only does the theatre business 

need a shot in the arm, the downtown 

merchants do w'ant to bring people to town, 

all of which means we will have city-wide 

cooperation. 

Even though we contacted the local 

branch managers and they have written 

their home office, we have not heard one 

way or the other. It is not our thought 

to advertise WOMPI, but to do that for 

which w-e are organized—to be of service 

to our industry and bring about a better 

feeling toward the motion picture industry. 

Thanks again for your wonderful editorial 

and I do hope this will help these 

men see the need of the very thing for 

which we are asking their support. 

MABLE GUINAN 

Women of the Motion Picture Industry, 

Dallas, Texas. 

Again, Films on TV vs. Theatre 

As a newcomer in the theatre business, 

I have only been booking on my own for 

the last five years, but have been with a 

theatre for the lEist ten years, the last two 

and a half as owner and operator at the 

must be signed. Names withiheld on request] 

Granada in Oxford, Neb. 

I have been receiving Boxoffice since I 

took over the theatre at Elwood and the 

Granada at Oxford. 

I have read where the film companies 

have been selling to TV films that should 

still be in use for the theatre, but I never 

thought it could happen to me until now. 

The Granada had United Artists' 

"Trapeze," booked for February 28-March 

1, 2. ABC-TV showed this on February 24. 

Patrons have asked, "How come you are 

having the same show as Channel 13 on 

the same week?" Good question. What is 

the answer? 

I went home, picked up the phone and 

called the exchange in Omaha. They informed 

me that it was true. I cancelled 

every pictm-e that I had booked from United 

Artists and assured them that no other 

United Artists film will ever be shown on 

my screen. 

What is United Artists trying to do, close 

all little theatres? I know of no better 

way, do you? 

"Trapeze" I knew was a reissue, but a 

good family picture; one you could stand 

in the lobby at the end and not go hide 

when your patrons came out. We need 

more of these. But it was sold to TV. Why? 

I enjoy Boxoffice very much and do not 

want to miss a copy. You are doing a good 

job in keeping us little guys infonned. 

Thank you for your time in reading this. 

I had to let off steam to some one. 

Granada Theatre, 

Oxford, Neb. 

MILTON H, BUCK 

'Free' Previews of Coming Films 

The exhibitor's letter in the Febniary 18 

issue of Boxoffice brings back many a 

happy memory. 

At some expense, we installed a conventional 

type 16mm rear-screen projector in 

connection with the Trans-Lux Theatre's 

opening of Columbia's "Mein Kampf" in 

Washington, D.C. 

The cabinet measured around four feet 

square and had a screen of about l'x2', 

with speakers in its base. The cabinet was 

placed in front of the Ti-ans-Lux Plaza 

Theatre which faces Washington's busiest 

interesction. 

An immediate crowd gathered. They even 

congregated into the street to get a glimpse. 

The i-ush-hour traffic was slowed as 

motori.sts came to a halt to see what was 

going on. However, this triumph was 

short-lived as squads of police began arriving 

to investigate reports of bombs 

bursting, machine-gun fire, and Nazi 

marching songs in the downtown area. 

Politely, but firmly, we were requested to 

move the machine into our lobby. For the 

balance of the campaign, the projector 

chugged along in relative silence, but it still 

attracted a large group. Some watched the 

trailer several times in a row. Ti-y that on 

your theatre audience and see what 

happens. 

The engagement of "Mein Kampf" was 

a tremendous success, a lot of which I felt 

was due to the public preview presentation. 

We are now in the age of flashing neon. 

gigantic "Cleopatra" and "Boccaccio '70" 

signs all aimed at getting the attention of 

the person on the street. Why not free previews 

of coming attractions? 

Manager, 

The State Theatre, 

Boston, Mass. 

JACK D. BALLARD 

A Different Point of V/ew 

I am very amused by Walter Bell's prosperity 

(see letter in February 11 issue). I 

take note that he brags about being a resident 

of the midwest, but I note that he is 

located on the edge of the old dust bowl. X 

came to the conclusion that he knows little, 

if anything, of real competition. 

I wonder if he realizes that, in the real 

midwest, every .small town is covered by 

at least three television stations, each of 

which delivers to the public two or three 

full-length pictures per day, plus scores of 

free cartoon shows. And all the pictures 

come in with the quality of the theatre 

screen. 

Each summer, I go south on vacation. I 

note the television programs that are displayed 

there are not even competition with 

the pictures of the real midwest in either 

quality of programming or clarity of reception. 

I also note that Mr. Bell is at least 35 

miles from anything that could be called 

more than a village in the greater midwest. 

I doubt if he has to do much worrying 

about a larger town's seven-day clearance. 

I note that he takes great delight in telling 

how dirty and dingy most small-town 

theatres are, but in my travels I discover 

that this just isn't so. You will find that 

your big chain theatres are in about the 

same condition. You can't spend more 

than you take in for very long, large or 

small. 

All this baloney about pay TV is a joke. 

People just aren't going to pay for something 

they already get for nothing. 

It will be interesting to see how folks 

who are so worried about theatre conditions 

and pay TV stack up when colored TV 

sets get in the $300 bracket. That will be 

free, too, you know. Many sets are being 

sold right now at $600 to $700 and I note 

that every time a customer buys one, I lose 

a few more customers. I believe that it will 

take almost four or five years to get good 

coverage. Then it will be interesting to see 

how big a bag Mr. Bell takes to the bank 

each day then. 

I was always of the opinion that boxoffice 

receipts determined what one could 

afford to pay for pictmes. Only a fool 

would pay more than the returns. 

In the real midwest, you won't even find 

a theatre operating in a town of 1,600 people, 

if there is a larger city within 20 miles. 

Everyone likes to go to the larger center 

when shopping: that goes for pictures also. 

Your larger cities will demand a seven-day 

clearance on any picture. That leaves you 

with kids, kids, and more kids and you 

better pray for 800 to get $200.00. Can you 

do it? 

Of course, there is one bright spot. 

While 

the parents are in the beautiful bowling 

alleys and (.booze clubs) basking in luxury, 

you can take care of the kids at 25 cents a 

head. 

L.EROY WILDEN 

Clinton, Iowa 

18 BOXOFFICE March 4, 1963

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ONE YEAR IN THE MAKING! 

BASED ON THE WORLD-FAMED 

SCIENCE-HORROR NOVEL! 

TERRIFYING IN FANTASTIC 

COLOR AND CINEMASCOPE! 

A Big One From ALLIED ARTISTS!

. . . Jerry 

. . "The 

ôUcfUMMd ^c^tont 

HPTER 104 DAYS of production filming, 

Billy Wilder's "Irma La Douce" 

starring Shirley MacLaine and Jack Lemmon 

has been sent to the cutting rooms. 

Shooting in color in Hollywood, with only 

ten days spent in Paris, the Mirisch Co. 

production has been scheduled for prerelease 

engagements in June of this year 

in New York, Chicago. Los Angeles. Detroit 

and Boston. Edward L. Alperson. in 

association with the Mirisch Co.. teamed 

on this United Artists release. Based on a 

play with music which opened in Paris in 

1956. the English translation musical became 

a smash hit in both London and 

New York. The screenplay, the fifth collaboration 

of Billy Wilder and I. A. L. Diamond, 

called for 15 sets. Wilder curbed his 

enthusiasm for location shooting in Paris 

and filmed the major portion of the picture 

in Hollywood. 

Another big hit stage comedy still playing 

on Broadway, "Mary. Mary." now in 

its 104th week in New York, is to be shot 

in complete continuity to preserve the 

spirit of the stage play, according to producer-director 

Mervyn LeRoy. who started 

shooting the picture in Technicolor at Warner 

Bros, this week. Debbie Reynolds. Barry 

Nelson. Diane McBain. Michael Rennie 

and Hiram Sherman are in top roles. 

Kirk Douglas is joined by Bm't Lancaster 

and Spencer Tracy as stars of 

"Seven Days in May." to be filmed by 

Bryna Productions. Rod Serling of TV 

fame, and John Frankenheimer. as writer 

and director, respectively, have been set 

by Eddie Lewis, producer for Douglas' 

Bryna company . Twenty-Fifth 

Hour" is the new title replacing "Killing 

a Mouse on Sunday," Columbia release 

which Fred Zinnemann is producing. Anthony 

Quinn, as a police chief, will costar 

with Gregory Peck, who plays a refugee 

from the military in the French Pyrenees 

adventure story. Alex Trauner has 

been appointed by Zinnemann, as his production 

designer and associate producer 

Fairbanks, who became wellknown 

for his Paramount short subjects 

about a decade ago. is entering the feature 

production field after being very active 

in industrial and TV production of 

commercials and industrial films. First 

production scheduled is "Miracle of Guadalupe." 

color film to be made in collaboration 

with Henry King, who will produce 

and direct. 

» 

After many years of discussion, and even 

negotiations at one time, over ten years 

ago. to buy the old Warner Bros, studio, 

now owned by Paramount Television, the 

Methodist Television, Radio and Film 

Commission is moving to Hollywood from 

Nashville. Tenn.. to subcontract their films 

to local producers. Dr. Howard E. Tower is 

the new liaison man for the group and will 

be assisted by Lyman White, as associate 

producer . . . Tom Corradine and Kyle 

Thomas, in the Company of Artists, a new 

production group releasing through Allied 

•By SYD CASSYD 

Artists, will attempt to develop new motion 

picture names from young actors and 

actresses who have received their schooling 

in television. This group, according to 

Corradine, though highly developed professionally, 

did not get a break in prime 

television time, but are quite talented. 

First productions scheduled for June release 

will start filming next week at 

KTTV studios. 

The personal property tax in Los Angeles 

retards motion picture production for 

the first two months of the year. It seems, 

according to Herts-Lion executives. Emanuel 

Barling and Kenneth Herts, that Hollywood 

is pushed from pillar to post by 

taxing authorities. How this affects production 

can be noted by observing that 

any negative that is not out of the state 

of California by the first Monday in March 

is penalized 4 per cent of the value. In 

other words, anyone trying to employ his 

production money and personnel is penalized. 

However, if the money remained in 

the bank, instead of invested in a negative, 

the tax would only be one-half of one per 

cent. Hollywood and the motion picture 

industry, states the Herts-Lion gi-oup, is 

discriminated against because, after all, 

money is the banker's inventory. As it is, 

production slows down until the first Monday 

in March. 

Phil Harris has been signed by Metro- 

Goldwyn-Mayer to join the all-star cast 

of "The Wheeler Dealers," new Martin 

Ransohoff-Filmways production, now before 

the studio cameras. Arthur Hiller directs 

the picture which headlines James 

Garner, Lee Remick. Chill Wills. Jim 

Backus and Louis Nye . . . Backers of 

"David and Lisa" may get as much as 

$3,760 for every $312.50 they put up as 

angels of the Frank Perry directed film. 

This 10-to-l long-shot might open new 

financing for Hollywood feature pictures, 

which will mean new product from the independents. 

Producer Frederick Brisson and director 

David Swift have signed Carol Lynley for 

the feminine lead opposite Jack Lemmon 

and Dean Jones in "Under the Yum Yum 

Ti-ee." set to roll at Columbia March 18 . . . 

Joey Heatherton has diawn the role of the 

young tart in MGM's "Twilight of Honor," 

new Perlberg-Seaton production. She was 

simultaneously signed to a long-term contract. 

In the film, she plays the teenage 

wife of Nick Adams, who goes on trial for 

murder committed under "the unwritten 

law." Henry Denker is completing the 

screenplay. 

! 

Daniel Mann, one of the creative directors 

in Hollywood, believes in letter-perfect 

productions. Last week production was 

halted on the Paramount release. "Who's 

Been Sleeping in My Bed?" for one full 

day of cast rehearsals. The farce comedy, 

produced by Jack Rose, stars Dean Martin, 

and introduces comedienne Carol Bui-nett 

. . . 

in her first motion picture role and costars 

Elizabeth Montgomery, Martin Balsam, 

Jill St. John and Richard Conte. Joseph 

Ruttenberg is lensing in color and Panavision 

Leon Fromkess has signed Chuck 

. . . Roberson for the heavy role in "The Long 

Corridor," Allied Artists release, written and 

directed by Samuel Fuller at Producers 

Studio. Peter Breck and Constance Towers 

are starred Producer Robert Arthur 

has signed Eddie Albert to star with 

Gregory Peck, Tony Curtis, Angie Dickinson 

and Bobby Darin in Universal's "Captain 

Newman, M. D." David Miller will 

direct and Albert will portray an Air Force 

colonel who goes berserk after being confined 

to an Army psychiatric ward . . , Jane 

Withers comes out of retirement for a 

featured role in the picture ... At the 

MGM lot in Culver City, Connie Francis will 

start her third motion picture in May. in a 

story she has optioned. In the appropriately 

titled book, "Girl Singer" by Debbie Ishlon, 

which Miss Francis bought at the airport 

in Nashville, Tenn., she found situations 

which paralleled her own life. Successful 

negotiations for the purchase resulted. The 

script is now being written and Benny Davis 

song. 

and Ted Meny are writing the title 

Robert L. Lippert, who has just returned 

from Europe, announced the signing of 

Louis Vittes to write the screenplay for 

novelist Harry Slesar's story, "The Eyes of 

Annie Jones," which is one of five pictures 

planned by Lippert's independent company 

for 1963, to be released by 20th Century- 

Pox. Lippert recently produced "The Yellow 

Canary," stan-ing Pat Boone. 

'Isabella of Spain' Is Next 

On Bronston's Schedule 

MADRID—Samuel Bronston announced 

here that he will make "Isabella of Spain," 

starring Sophia Loren and directed by 

Anthony Mann, following their current 

commitments with him on "The Fall of the 

Roman Empire" now in production. This 

will make three productions now in active 

preparation at Bronston's headquarters. 

Chamartin Studios, with Prank Capra and 

James Edward Grant working on the John 

Wayne starrer. "Circus," to be made in 

conjunction with Paramount, and "Paris 

Expedition." For Easter the company will 

release "55 Days at Peking." 

To be made with the full cooperation of 

the Spanish authorities, "Isabella of Spain" 

will give Bronston access to archives detailing 

the life of Spain's greatest heroine, 

w'ho underwrote Christopher Columbus' 

original voyage to America. To be 

photographed will be places and churches 

frequented by the queen, along with the 

actual throne room she used and the jewels 

she wore. 

George Peppard on Tour 

HOLLYWOOD—George Peppard has left 

for an extensive 12-city tour for MGM- 

Cinerama's "How the West Was Won," in 

which he stars in three of the film's five 

episodes. His first stops were in Dallas, 

Chicago, New- York and Boston, with other 

arrival dates as follows: March 5, Philadelphia: 

March 6. Detroit: March 9, Cleveland; 

March 10, Cincinnati: March 11, 

Atlanta: March 12, Washington; March 14, 

Montreal; March 16, Calgary. 

20 BOXOFFICE March 4. 1963

. . "Double 

Walt Disney to Receive 

Top Freedoms Award 

VALLEY FORGE, PA.—Walt Disney will 

receive the George Washington Award, 

highest honor of 

Freedoms Foundation 

at Valley Forge, 

it is announced by 

Dr. Kenneth D. Wells, 

president of the 

Foundation. Disney 

will be honored in a 

formal ceremony on 

March 8 at Palm 

Springs, Calif. 

The citation on the 

medal reads: "For 

his educational wisdom 

and patriotic 

Walt Disney 

dedication in advancing the concept of 

freedom under God. For his unfailing professional 

devotion to the things which 

matter most—human dignity and personal 

responsibility. For masterful, creative 

leadership in communicating the hope and 

aspirations of our free society to the far 

corners of the earth." 

Other recipients of the award have been: 

J. Edgar Hoover, director of the Federal 

Bureau of Investigation, 1956; former 

President Herbert Hoover, 1957; former 

Chief Scout Executive Arthur A. Schuck, 

1958: Arkansas Senator John L. McClellan. 

1959; J. Edgar Hoover, for the second 

time, 1961. 

Dr Pepper 1962 Net Up 

34 Per Cent Over '61 

DALLAS — Dr Pepper Co. 

earnings In 

1962 were up 34 per cent over 1961, Wesby 

R. Parker, chairman and president, reported. 

Earnings after taxes rose to $969,- 

227 in 1962. compared with $722,525 in 

1961. Per share earnings for 1962 were 

$1.35 after taxes as compared to $1.02 the 

previous year. Shares outstanding also 

climbed during the year, from 706,582 in 

1961 to 717.638 on Dec. 31, 1962. 

Parker said the company enjoyed a particularly 

good year, establishing all-time 

record syioip sales that went up 17 per cent 

over the previous record year of 1961. This 

gain is continuing in 1963 with January 

sales up 12 '2 per cent over last January 

and February sales to date ahead of last 

year. 

At the regular meeting of the board of 

directors on January 31, the quarterly 

dividend payment was increased, setting 

the March 1 per share dividend payment at 

20 cents. Payment of this dividend will 

mark the 133rd consecutive quarterly dividend 

paid to shareholders, in a period of 

more than 33 years. 

'Electra' Chosen as UA 

Entry at Colombia Fete 

NEW YORK — Michael 

Cacoyannis' 

"Electra," the Greek official Academy 

Award nominee, will also be United Artists' 

entry at the Cartagena Film Festival, being 

held in Colombia March 1-7. "Electra" 

has also been invited for special presentation 

at the Mar Del Plata Festival in Argentina 

March 13-23. 

"Electra." which is being released in the 

U.S. by Lopert Pictures. UA subsidiary, 

started its 11th week at the Beekman Theatre 

in New York Februai-y 25. 

.dondatt êfr^nt 

M'OT SINCE Joe Levine barnstormed his 

way through Britain with "Hercules 

Unchained" has there been such excitement 

in the business over a film as there now is 

for "What Ever Happened to Baby Jane?" 

Warner Pathe, which is releasing it. plans to 

spend at least £60,000 in the promotion of 

the picture which opens at the Warner 

Theatre. Leicester Square, on May 2. The 

company is planning a release on a "saturation" 

basis, utilizing 100 prints. 

The opening feature of the campaign 

will be a personal appearance tour by Bette 

Davis and Joan Crawford, the two stars of 

the film. This will be backed by an extensive 

television advertising campaign, as 

well as personal appearance of the stars on 

television. But no clips of the film will be 

shown on television. Leonard Samson, publicity 

director of the company, stated: "We 

feel that this will be the best way of stimulating 

public interest in this unusual suspense 

drama. Our campaign will feature 

the message, 'Don't even tell your best 

friend what happened to Baby Jane.' Our 

scheme has been planned on the basis of 

the special arrangements made by Warner 

Bros, in the U.S., which were so outstandingly 

successful." 

The scope of promoting "Baby Jane" will 

not be a new experience to Samson. He 

was the publicity man who worked with 

Levine for "Hercules Unchained." 

* * * 

Hammer's next production is a historical 

drama dealing with the Cromwell period 

and entitled "The Scarlet Blade." It will 

be in Cinemascope and color and will star 

Lionel Jeffries. Oliver Reed, Jack Hedley 

and June Thorbum. It is being made for 

Warner-Pathe release over here and may 

eventually be released by Warner Bros, in 

the U.S. "The Scarlet Blade" is described 

by producer Anthony Nelson Keys as a 

"swashbuckler, packed with cut and thrust. 

biff and bang action, high adventure, fights 

and pitched battle." It will be directed by 

John Gilling. who together with Keys, was 

responsible for Hammer's "The Pirates of 

Blood River." which was among the ten 

top money-making British films of 1962. 

• • * 

20th Century-Fox came back to the big 

time in show business last week with the 

world premiere of "Nine Hours to Rama." 

the Mark Robson production which covers 

the last nine hours of Gandhi's life and 

shows their effect on the people most 

closely involved in his murder. A press conference 

held at the Cafe Royal immediately 

after the press show was packed with Fleet 

Street scribes and critics eager to question 

and 

Robson on the production of the film 

the motivation of the stoi-y- And the following 

day the reviews were large in space 

and enthusiastic in tone. 

An example of the general nature of the 

comments was the review of Leonard Mosley 

of the Daily Express with a circulation 

of over four and a half million readers 

who wrote "It smells of the heat and red 

dust of Delhi ... as the assassin comes 

closer through the worshipping crowd the 

film grips unbearably," while his colleague, 

Cecil Wilson, of the three million 

plus Daily Mail had this to say, "The film. 

-«^ By ANTHONY GRUNER 

embracing the whole paradox of the Indian 

scene, is a pictorial triumph . . . unforgettably 

tense and touching." 

Perhaps the biggest critical bouquet went 

to J. S. Casshyap for his portrayal of 

Gandhi, a piece of stupendous character 

acting that was seized upon by all the 

press. And Jose Ferrer's portrayal of the 

police chief is regarded over here as the 

best job of acting the distinguished thespian 

has ever done in moving pictures, and 

this includes his portrait of the degenerate 

Bey in "Lawrence of Arabia." As for Robson 

he has been feted and heralded by 

the press, radio and television for a brilliant 

moving picture, which puts Pox back 

among the major creative Hollywood film 

companies. 

* * • 

Granada cinema admissions last year 

showed only an eight per cent decline, 

compared with a national decline of 14 per 

cent. Sidney Bernstein, chairman of the 

Granada Group, announced last week. He 

said that "despite the shortage of films and 

the character of much that was available, 

we broke records in our theatres on 42 occasions!" 

According to Bernstein the most 

successful films playing on his circuit were 

"The Young Ones" (British), "Only Two 

Can Play" 'British), "Guns of Navarone" 

(British), "Road to Hong Kong (British), 

"Blue Hawaii (Hollywood), "That Touch of 

Mink" (British), "Waltz of the Toreadors 

(British), "Follow That Dream" (Hollywood), 

"The Comancheros" (Hollywood) 

and "Sergeants 3" (Hollywood). Note 

that for the sake of clarity, films designated 

with a British title were those made 

over here, enjoying a British quota ticket 

and in receipt of Eady money. 

The Granada chairman had a few words 

to say about pay television: "We have 

maintained our interest in British Telemeter 

Home Viewing, which has the UK 

rights to the system that has been working 

most successfully in a pilot scheme at 

Etobicoke. Toronto, for three years. The 

system has proved the value to the public 

of a pay-TV service with a choice of three 

programs." Profits for the Group, which 

includes its television network for 17 

months, was £3,310,421, compared with 

£2.878,766 th« previous period under 

review. 

« • • 

News in brief: The combined Theatre 

Libraries have guaranteed a ticket sale 

of £125.000 for the initial period of the 

engagement of "LawTence of Arabia" at 

the Metropole Theatre, Victoria. This follows 

the successful guarantee of the film, 

which played at the Odeon Leicester Square 

for ten weeks when the libraries gave it a 

£35,000 giiarantee before even seeing the 

film . 

Twist" is the title of a 

new film being made by producer John 

Davis and director Michael Tnunan. It is 

a police thriller starring Ian HendiT who 

made such a name for himself with "Live 

Now and Pay Later." and Ronald Eraser, 

star of the Associated British prison 

comedy drama. "The Pot Carriei-s" . . . 

Edmund Purdom has joined the cast of 

"The Comedy Man." a comedy -drama starring 

Ken More with Hal Chester in charge 

of production. 

BOXOFTICE :: March 4, 1963 21

BOXOFFICE BAROMETER 

This chort records the performance of current attractions in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than five engogcmcnts ore not listed. As new runs 

ore reported, ratings ore added ond averages revised. Computation is in terms of percentage in 

relotion to normal grosses as determined by the theatre managers. With 100 per cent as "normol," 

the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.) 

'Assignment Outer Space \ 

BiUy Budd (AA) 165 150 95 105 125 100 110 115 200 150 125 100 128 

Billy Roses Jumbo (MGM) 180 200 100 175 250 225 150 200 90 275 100 100 90 100 175 150 120 90 154 

Child Is Wailing, A (UA) 200 150 80 125 125 75 90 65 100 90 165 120 135 90 lis 

Day Mots Invaded Earth (20th-Fox) 90 65 100 85 75 100 86 

Devil's Hand, The (Crown) 125 75 90 65 100 90 91 

Diamond Head (Col) 145 195 160 250 200 500 140 225 227 

40 Pounds of Trouble (Univ)

: 

Loew's Managers Meet 

On 'Heritage' Series 

NEW YORK—The 12 Loew's Theatres 

managers whose houses will launch the 

MGM World Heritage Series March 9. 

gave reports on advance ticket sales and 

interest by schools and the public at a meeting 

attended by Loew's Theatres officials 

and MGM executives. 

Charles Kurtzman, general manager of 

Loew's Theatres, presided and talks were 

given by Fred Schwartz, in charge of 

MOM'S Perpetual Product Plan; Ernest 

Emerling, Loew's vice-president in charge 

of advertising and publicity; Si Seadler, 

MGM eastern advertising manager; Ted 

Arnow, Loew's national publicity manager; 

Morrie Steinman, exploitation specialist on 

assignment from his Minneapolis-St. Paul 

headquarters, and Dorothy Solomon, manager 

of Loew's Kings Theatre, the coordinator 

for the "Heritage" campaign. 

A letter was read from the junior high 

school division of the Bui-eau of Education 

to all junior high school principals 

sponsoring the World Heritage Series 

giving 

authorization for the sale of tickets 

through the general organizations by the 

Loew's managers. Similar authorization 

has already been obtained from the senior 

high schools, from the Diocese of New 

York and the Diocese of Brooklyn in behalf 

of the city's parochial schools. 

The 12 Loew's Theatres which will play 

the series of fom- World Heritage Pictures, 

starting with "Julius Caesar" March 9 are 

Alpine, American, Sheridan, 83rd Street, 

Kings, Oriental, Paradise, Triboro, Valencia, 

New Rochelle, Jersey City and Newark. 

On each successive week, these theatres 

will play "A Tale of Two Cities," "The 

Good Earth" and "Kim." After a brief 

interval, a second group of four World 

Heritage pictui-es will follow with "David 

Copperfield," "Captains Courageous," 

"Pride and Prejudice" and "Little Women," 

on the same one-day-only policy. 

Sunshine Is Coordinator 

Of Boasberg Testimonial 

NEW YORK—Morton Sunshine is serving 

as executive coordinator of the forthcoming 

National Exhibitors Testimonial 

luncheon for Charles Boasberg, newlynamed 

president of Paramount Film Distributing 

Corp. at the Americana Hotel 

March 20. 

S. H. Fabian, president of Stanley Warner 

Corp., is chairman of the luncheon 

while the honorary chaii'men are Jack 

Armstrong, president of National Allied; 

Han-y Brandt, president of Independent 

Theatre Owners Ass'n; William FoiTnan, 

Southern California Theatre Owners; 

Robert K. Shapiro, president of Metropolitan 

Motion Pictui-e Theatres Ass'n, and 

John Stembler, president of Theatre Owners 

of America. 

Among those already serving on the nucleus 

committee are: 

Richard Brandt, Max A. Cohen, Irving Dollinger, 

Russell V. Downing, Ed Fabian, Not Fellman, Lou 

Fischler, Emanuel Frisch, Leonard Gotdcnson, Saloh Hassonein, 

Ed Hymon, William Infold, Joe Ingber, Harry 

Kalminc, Mortin Levine, Milton London, Harry Mandel, 

Larry Morris, Chorles Moss, John Murphy, Mortin Newman, 

Albert M. Pickus, Sam Pinonski, Matty Polon, 

Walter Reade jr., Sam Rinzlcr, Som Roson, Donold 

Rugoff, Leslie Schwartz, Joseph Seider, George Skouras, 

Wilbur Snaper, Ernest Stellings, Sol Strausberg and 

Laurence Tisch. 

MGM SIGNS EXPLOITEER^Morrie 

"Dynamo" Steinman, left, St. Paul- 

Minneapolis exploiteer, has been engaged 

by MGM Perpetual Product 

Plan executives to work on the launching 

of World Heritage Pictures in New 

York City. Twelve top Loew's Theatres 

will commence the series in early 

March. Steinman will work under the 

direction of MGM's eastern ad man, Si 

Seadler, center, and Fred J. Schwartz, 

right, head of that company's successful 

reissue operations. 

President Rodnok Names 

His MPTO Committees 

PITTSBURGH—President Steve Rodnok 

has named the following Allied MPTO 

jr. 

of Western Pennsylvania committees 

(first named are the chaiitnen) 

Ways and means—George Tice, Elmer 

Halsey, George Wasko, Joe Mulone. 

Legislative—Ted Manos, Hariy Hendel, 

Frank Lewis, Ralph Felton. 

Arbitration and grievance—Bert Steam, 

William Wheat III, James Bell, George 

Basle. 

Entertainment—Ernest Warren, Durwood 

Coe, James Nash sr., Danny Castelli. 

Membership—Kenneth Winograd, Al 

Tate, Chester DeMarsh, Mike Wellman. 

Public relations—Ernest Stem, Gabe 

Rubin, Roy Fiedler, Edgar Shaffer, Kenneth 

Winograd. 

Executive—George Stem, George Tice, 

Morris Finkel, Frank Lewis. 

Constitution and bylaws—MoiTis Finkel, 

Harry Hendel, Kenneth Winograd, Earl 

Beckwith. 

Labor—Harry Hendel, Archie Fineman, 

Morris Finkel, Ernest Stem, George Tice, 

Roy Fiedler. 

TWA Flights to Get Films 

For Economy Class 

NEW YORK—Iiiflight Motion Pictures 

will expand its film showings on TWA 

trans-Atlantic flights to Include the economy 

class as well as first class passengers. 

New service will start May 1. First class 

passengers have been treated to first-run 

pictures for the last 18 months. 

David Flcxcr, president of Inflight, said 

his company would spend more than $1,- 

000,000 on equipment required by the expansion 

program. The summer schedule of 

TWA will call for 122 weekly flights between 

Europe and the United States, a 

record number for the company. 

Classification Vote 

Delayed Until 11th 

ALBANY—A vote on the Marano bill 

classifying films for school children was 

deferred for two weeks when reached 

on the assembly third reading calendar 

Febmary 26. Luigi R. Marano, sponsor 

who is chainnan of Joint Legislative Committee 

on Offensive and Obscene Material, 

planned a fortnight's postponment to 

await "recommendations which the motion 

picture industry is sending up." 

The recommendations are to come from 

or through the Motion Picture Ass'n of 

America. "I will submit them to the joint 

committee," Marano promised. Presumably, 

the recommendations wiU not be in 

the form of a bill, about which talk was 

heard on Capitol Hill at last year's legislative 

session. 

MPAA has staunchly opposed "state 

classification," the last time in Albany on 

February 12. Then Barbara Scott, attorney 

for the organization, and Margaret G. Twyman, 

its director of community relations, 

participated with James A. Fitzpatrick, retiring 

counsel for the joint committee and 

one of the strongest advocates of "purely 

advisory" classification, in a panel on 

"Getting Good Literature and Good 

Movies" at 16th annual legislative seminar 

of the State Council of Protestant 

Chuixhes. 

Miss Scott declared that wherever classification 

has been tested the courts have 

held it unconstitutional. Mrs. Twyman 

argued for voluntary classification. 

James L. Herlihy, executive assistant to 

the MPAA vice-president, said Marano's 

statement should be accepted "as phi-ased." 

When the Marano bill was called on the 

floor, Marano suggested the two-week de- 

was set as the date for 

lay and March 11 

action. A call to strike out the enacting 

clause was made by Albert H. Blumenthal, 

first-tei-m member (Democrat) from the 

Fifth district of Manhattan. This is employed 

by an objector to a bill and usually 

results in a measure being laid aside. The 

Marano bill has thus been laid aside twice. 

General opinion is that the bill, identical 

with the 1962 proposal except for two 

minor changes, should win assembly approval. 

The big question is the senate, 

which twice has let the measure die in a 

committee. 

Msgr. Little Presides 

At Communion Breakfast 

NEW YORK — Rev. Msgr. Thomas F. 

Little, executive secretary of the Legion 

of Decency, celebrated the mass at St. 

Patrick's Cathedral and welcomed the assembled 

Catholics of the motion picture 

industry to the 13th annual Communion 

Breakfast which followed at the Hotel 

Waldorf-Astoria Sunday i24i. 

Ed Herlihy, TV announcer and Universal 

News commentator, was master of 

ceremonies and introduced the main 

speaker, Frank J. Sheed, publisher, and 

the guest speaker, Rev. Daniel J. Honan, 

pastor of St. Joseph's Church in Ellsworth, 

Maine. Entertainment was supplied by 

Charles K. Davis. Annamary Dickey, Libby 

Staiger and the Phoenix Singers. Charles 

Simonelli. Mrs. James F. Looram, Russell 

Nype, Jill Haworth and Prank Mooney 

were others on the dais. 

BOXOFTICE March 4, 1963 E-1

— 

— 

— 

' 

' 

' 

— 

— 

— 

— 

— 

Three-Day Holiday, Better Weather 

Boost B'way Runs; 

The Trial' Big 

NEW YORK—The long Washington's bele," in its 14th big week at the Pine Arts; 

Birthday weekend, plus better weather, "Electra," in its tenth week at the Beekboosted 

business at the majority of the man; "David and Lisa," in its ninth week 

first-run houses, particularly the two-a- at the Plaza, where business builds week to 

day pictures. "Lawrence of Arabia," "Mu- week; "7 Capital Sins," in its sixth week 

tiny on the Bounty" and "The Longest at the Sutton, and even "Divorce—Italian 

Day," all of which were ahead of the pre- Style," in its 24th week at the Paris. Two 

vious seven-day period. Also smash, with new art films, "The Quare Fellow" and 

the biggest February 22 in the history of "The Elusive Corporal," opened at the Carthe 

Radio City Music Hall, was "To Kill a negie Hall Cinema and Cinema II, despite 

Mockingbird." in its second week at the the absence of newspaper reviews due to 

giant house. 

the strike. 

The new west side theatre, the RKO 23rd (Average is lOO) 

Street, had a tremendous opening week Astor—a child is woiting (ua), 2nd wk 155 

with "The Trial," which opened the same Baronet—Monkey in winter (MGM), 4th wk 150 

dav at thp tinv Oiiiiri Thpntrp whpvp Beekman— Electro (Lopert), 10th wk 150 

aay ai me imy UUUa ineatre, wneie it 

Carnegie Hall Cmema—The Quore Fellow (Astor) 160 

registered the biggest business in several Cmema i— Freud (Univ), iithwk 165 

years. Another big grosser was "Diamond Cmemo ii—The Elusive Corporoi (Pothe) MO 

tr J" ;„ i*„ *i „*. It *!. TT- i. rrii_ Coronet Love ond Larceny (Major), 4th wk 175 

Head m its first week at the Victoria The- Cntenon-Lowrence ot Arabia (Col), loth wk. of 

atre. two-a-day 1 95 

The big disappointment was the return 

°^^Zt;--jl'LT^GL';!kri'i,''.'': .:::::::;:: us 

of vaudeville to the RKO Palace, where Sth Avenue— Eclipse (Times) 135 

the Three Stooges on 

"^'"^ 

the stage and "Sam- ^^s— Sundays and Cybele (Davls-Royal), 

son and the 7 Miracles" registered a mild Forum-He^ Bikini Never Got Wet (Hakim)V4th *k.' 145 

gross. The Palace went back to reissues Guild—The Trial (Astor) 195 

Wednesday (27) '-'"'^ 

before "The Birds" comes Comegie— Eclipse (Times), 10th wk 125 

ir, lotn ;„ iMrn...w. Loews Cinerama The Wonderful World of the 

in late m IWarcn. Brothers Grimm (MGM-Cinerama) 29th wk. 

Best among the holdovers were "Son of °' two-a-doy 150 

— 

Flubber," which attracted the youngsters "-^6^1 wk.'Vrwo-o'daT .•*'^ ^"'"*' ',''!^'.' 

. 

1 60 

and their parents to do strong business at Loews Tower East—Long Doy's Journey Into Night 

both the DeMille in Times Square and the 

,,• 

J^^^L';i}' 

., 

f„t ZhoiV h T Vh 

]in 

,. ,?r,i.._ r-.i »,..«,,, Murray Hill Love ot 20 (Embassy), 3rd wk 160 

Normandle on 57th Street, and "A Child Normandie— Son of Flubber (BV), 3rd wk 175 

Is Waiting," good in its second week at Paramount—Term of Trial (WB), 4th wk 140 

Poris—Divorce—Italian Style (Embossy), thp me Astor Asior and thp past sirip TVani T iiv 

24th wk. 

ana 

140 

tne east side ii-ans-Lux 

iso 

85th Street. "Term of Trial," in its fourth 

piozo— David and Lisa (Conti), 

RKO Polace— Somson and the 

9th wk 

7 Miracles of the 

week at the Paramount and the east side „,.l!!°o','' J^"'*'^,!''^J.''?''.^'°°9" 

°" "°9^ '^^ 

, T., en J ci i J ..rrii- TT RKO 23rd 

, ,, St. The Triol Astor) 200 

Trans-Lux 52nd Street, and "The Hook," Radio City Music Hall-To Kill a Mockingbird 

in its second week at the Embassy, were (Univ), plus stoge show, 2nd wk 190 

just fair. 

'''^°''—^"* ^'•'^ ^**"> "-''°''' 7ist wk i40 

„,.',., . , ,., , , , Sutton 7 Capital Sins (Embossy), 6th wk 150 

Most of the art house films also showed Toho Cinema—The Bad Sleep Well (Toho), 5th wk. 1 35 

increased business, including "Love and 

Trans-Lux 52nd St.—Term of thoI (wb), 4th wk. 140 

T «,„„„„•• 1 ..»«• 1 -ITT- i. M .. i,- Trons-Lux 85th St. A Child Is Waiting (UA), 

Larceny and "Monkey in Winter, both 2nd wk . . .. 140 

in their fourth week at the twin Coronet Victoria— Diamond Head (Coi) 180 

and Baronet theatres; "Sundays and Cy- 'ô^,;7-aX'°"'"^''°^''°!':'.°.'.^'.°.*^ *.':.. .175 

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Bright New Product Creates 

High Interest in Buffalo 

BUFFALO—With big attractions everywhere 

and with the weather moderating a 

bit, business picked up along first-run row. 

"Son of Flubber" turned in a 175 in its third 

week and was set for a fourth stanza. 

"Days of Wine and Roses" hit a 150 at the 

Center. "To Kill a Mockingbird" hit a 

150 at the Granada. "The Longest Day" hit 

a 200 in the Century. 

Buffolo Follow Ihe Boys (MGM) 175 

Center Days of Wine and Rosci (WBJ ISO 

Century—The Longest Doy (20th-Fox), 3rd wk 200 

Cinema, Amherst Two for the Seesow (UA), 

2nd wk 165 

Gronodo To Kill a Mockingbird (Univ) ISO 

Paramount Son of Flubber (BV), 3rd wk 175 

Teck Mutiny on the Bounty (MGM), 3rd wk 150 

'Diamond Head' Sparkles 

In Baltimore Opening 

BALTIMORE — Top grosses last week 

went to "Diamond Head," a newcomer 

which opened strong and maintained its 

lead over the weekend. Two other new attractions 

were art films— "A Girl Named 

Tamiko" and "The Hook," both of which 

were doing well in their respective first 

weeks showing. All other major houses 

have holdovers or rereleases. 

Ambassador Two for the Seesaw (UA), 3rd wk 110 

Aurora World Without Shame (Galaxy), 2nd wk. 110 

Charles A Girl Named Tamiko (Para) 135 

Cinema Mr. Hulot's Holiday (Confl), My Uncle 

(Cont'l), revivals, 2nd wk 85 

Five West The Hook (MGM) '. 

.!!l35 

Hippodrome Son of Flubber (BV), 2nd wk 125 

Little Summer and Smoke (Para); The Counterfeit 

Traitor (Para), return runs 95 

Mayfoir 40 Pounds of Trouble (Univ), 4th wk 100 

New The Longest Day (20th-Fox), 6th wk 125 

Playhouse Term of Trial (WB), 2nd wk 135 

Stanton Diomond Head (Col) 175 

Town Mutiny on the Bounty (MGM), 9th wk. ..'..115 

Trans-Lux East Theatre 

To Open in Early April 

NEW YORK—The Trans-Lux East, a 

new theatre on Third Avenue and the 

first to be constructed recently as part of 

an office and apartment building, will open 

during the first part of April, according 

to Thomas Rodgers, vice-president of 

Trans-Lux Corp. This theatre will bring 

the total of Tians-Lux houses to 15. 

Total investment for the 600-seat house 

wUl be in excess of $500,000. Drew Eberson. 

theatre architect, designed the theatre 

and Peggy Eberson is handling the interior 

design. An unusual feature of the 

new house will be a viewing window in 

which the heart of the theatre, the sound 

and projection equipment, may be seen 

by the public. 

With the opening of the Trans-Lux East. 

the immediate area of 57th Street and 

Third and Lexington Avenues, on the east 

side of Manhattan, will contain ten class 

houses including the recently-opened Cinema 

I and Cinema II operated by Rugoff 

Theatres: and the Coronet and the Baronet, 

operated by Walter Reade; the Sutton, the 

Pine Arts, the Trans-Lux 52nd Street, the 

Plaza and the Beekman, the latter on 2nd 

Avenue and 65th Street. 

THEATRE SERVICE 

botked by experience ond resources of 

Radio Corporotion of America 

RCA SERVICE 

COMPANY 

153 E. 24th Street 

New York 10, New York LExingfon 2-0928 

E-2 BOXOFFICE March 4, 1963

. . . Nat 

. . . Robert 

' 

^^^^" 

. charge 

BROADWAY 

piCHARD KAHN has assumed his new 

duties as manager of advertising, publicity 

and exploitation 

for "Lawrence of 

Arabia." The appointment 

was made 

L ^^^H the distributor of the 

^^^H Sam Spiegel - David 

by Robert S. Fergnason, 

executive in 

of worldwide 

^ advertising, publicity 

y^^^ and exploitation for 

"^^^H Columbia Pictui-es, 

Lean production. 

Richard Kahn Kahn joined Columbia 

in 1955, serving in 

the pressbook department before moving 

over to the exploitation department, where 

he served for the past five years. 

• 

M. J. Prankovich, first vice-president of 

Columbia Pictures, returned to his London 

headquarters following several days of 

meetings with home office executives. Also 

headed for Europe is Richard Carlton, 

vice-president of Trans-Lux Television 

Corp., who left Tuesday (26) to attend the 

International Television Programmes Market 

in Lyons, Prance, March 1-8 . . . Back 

from Hollywood studio conferences are 

Martin Davis, Paramount vice-president, 

and Ed Morey, vice-president of Allied 

Artists, both of whom saw forthcoming 

releases. James R. Velde, United Artists 

vice-president, and Gene Tunick, eastern 

and Canadian division manager, are back 

at the home office following Washington 

sales meets with Philadelphia, Boston and 

Buffalo branch heads. 

• 

B. G. Kranze, vice-president of Cinerama, 

Inc., is convalescing at his home after 

undergoing surgery at Lenox Hill Hospital 

Chianta, office manager for Embassy 

Pictures, is boasting about his first 

son, Kevin Joseph, bom to Mrs. Chianta 

at St. Peter's Hospital, New Brunswick, 

N. J., February 24. The Chiantas have 

three daughters, Karen, Julie and Doreen 

. . . Andre Pieterse, director general of 

Star Film, South Africa, distributorexhibitor 

in that country, is in the U.S. 

in the interest of his company . . . Marie- 

Prance Pisier, French star of "Love at 

Twenty," Embassy Pictures release, left 

for a South American cruise following 

promotional activities in New York, where 

the picture is current at the Murray Hill 

Theatre. 

• 

Ann Sothern, who will return to films 

after a ten-year absence, left for Hollywood 

to report to Paramount for Luther 

Davis" "Lady in a Cage," which will co-star 

Olivia de Havilland 

who stars as Lt. 

. . . 

John F. 

Cliff Robertson, 

Kennedy in the 

Warner Bros, film, "PT 109," returned to 

Hollywood after a week of promotion on 

the late Spring release . . . Dina Merrill, 

one of the stars of MGM's "The Coui-tship 

of Eddie's Father," flew to Hollywood to 

star in MGM-TVs "The Eleventh Hour" 

and Robert Stephens planed back to London 

after completing a guest star role in 

"The Young and the Bold" for ABC-TV. 

Taylor is in New York to appear 

on NBC-TV shows and give news interviews 

to promote Walt Disney's "The Miracle 

of the White Stallions," Buena Vista's 

Easter release. 

• 

George Waldman, president of Pan 

World Films, distributor of American International 

product, left for Los Angeles 

for ten days of talks with James H. Nicholson 

and Samuel Z. Arkoff. 

Also heading for 

Hollywood were Ivan Tors, producer of 

"Flipper" for MGM release, after screening 

the picture for home office executives; 

and Pi'ed Lutkin, advertising control manager 

for Paramount, for studio conferences, 

and Dr. Leon J. Warshaw. medical director 

for United Artists and Paramount, for research 

conferences on occupational health 

at UCLA Medical Center. • * • Gene 

Tunick, UA eastern and Canadian division 

manager, left Febi-uai-y 27 for Cleveland to 

meet with exhibitors on forthcoming 

product. 

• 

Connie FYancis arrived in New York 

Tuesday (26) to launch the opening of her 

MGM film, "Follow the Boys," in 16 neighborhood 

houses, where she will sing and 

make personal appearances. Richard 

Chamberlain, star of MGM-TV's "Dr. Kildare," 

came in the following day (27) from 

the west coast to receive his Photoplay 

Gold Medal Award as "best actor of 1962" 

from Hedda Hopper on the NBC-TV "Tonight" 

show. * • * Jose Ferrer, starred in 

"Nine Hours to Rama" for 20th Century- 

Pox, is in New York for promotion while 

Horst Buchholz, his co-star in the 20th- 

Fox film, returned to Hollywood after starring 

in the Broadway play, "Andorra." • • • 

Evan Hunter, screenwriter of Alfred 

Hitchcock's "The Birds," returned to New 

York after two weeks of consultation with 

the producer-director of his next screenplay, 

"Mamie." 

• 

Robert L. Lippert came in from Rome 

for conferences with 20th Century-Fox 

home office executives on his May release, 

"The Yellow Canary," starring Pat Boone 

while Macha Meril, Moroccan actress, 

planed in from Paris en route to Hollywood 

for a part in "Who's Been Sleeping in 

My Bed?" for Paramount. • • • Harry 

Saltzman, producer of "Dr. No," is also in 

New York for conferences on this and his 

"Call Me Bwana," both completed for 

United Artists release. • * • John Huston, 

producer-director of "Freud" for Universal, 

came in from Ireland to promote the film 

and to play an acting role in Otto Preminger's 

"The Cardinal," currently filming. 

Mel Maron to Head MGM's 

Roadshow Division 

NEW YORK—Mel Maron has been appointed 

manager of the roadshow division 

Mel Maron 

of M e t r o-Goldwyn- 

Mayer's sales department 

by Morris Lefko, 

general sales manager. 

Maron has been a 

member of the sales 

department for more 

than ten years. 

Since last September, 

Maron was Lefko's 

executive assistant, 

devoting most 

of his time to roadshow 

engagements of 

"Mutiny on the 

Bounty," prior to which he was a member 

of the special unit handling "Ben Hur." 

George Alexander has been named director 

of special services for MGM's 

"Mutiny on the Bounty" at Loew's State 

here. He formerly was with Embassy Pictures 

as director of group sales on "Long 

Day's Journey Into Night" and prior to 

that was employed by Preedomland in a 

similar capacity. 

Variety Barkerettes Hold 

Drive for Membership 

NEW YORK—Mrs. Harry M. Pimstein, 

president of the Variety Club Barkerettes, 

and her chairmen, Mrs. Harold J. Klein 

and Mrs. Joseph M. Sugar, presided at a 

tea held at Grace Mansion Tuesday afternoon 

(26) to launch Tent No. 35's membership 

drive. 

On behalf of the Barkerettes, Mrs. Pimstein 

welcomed Mrs. Robert S. Wagner, 

wife of the mayor, as an honorary Barkerette. 

The program featured talks by Ira 

Meinhardt of Tent No. 35 on the Tent's 

cancer control project, and Mrs. Bernard 

Feldman on the Nassau Philanthropic 

League project. 

Charles A. Alicoate, chief barker of Tent 

No. 35, was presented with a check representing 

the proceeds raised by the Barkerettes 

at the Variety Celebration ball last 

December for the Tent's heart projects. 

Singer Connie Francis was honored with 

a plaque for her work with children. 

An international cast of stars is being 

assembled to surround Elizabeth Taylor and 

Richard Buiton in the new MGM comedydrama 

"Very Important Persons." 

vferf\$i»Tg(33' - ^°^ *26, OMAHA 1, NEBRASKA 

BOXOFHCE : 

: March 

4. 1963 E-3

I 

north). 

. . . There's 

. . And 

; 

ALBANY 

îchael S. Artist, chief barker of the 

Variety Club, was back at work at 

WAST-TV following a three-week recuperation 

after an operation . . . Watcitown. 

the snowiest spot in New York state, had 

to ban downtown pai-king except in one 

square after an additional 18-inch fall 

there left little room for street traffic. 

Phil Harling, director of the Exhibitors 

Committee Against Pay TV; E. David 

Rosen, formerly of the Stanley Warnerowned 

WAST-TV here, and Abe Fabian, a 

son of Si Fabian, conferred here with 

Adrian Ettelson, SW district manager . . . 

Ninety Variety Club members and bai-kerettes 

kicked off the local Variety Week 

celebration here at a champagne cocktail 

party in the Ten Eyck clubrooms. The 

barkerettes were hosts of the 4-7 p.m. affair. 

Decorations featured film posters, including 

a large-size picture of Rosalind 

Russell in "Gypsy." 

The wife of Sylvan Leff, the theatre 

owner, was among the 1,000 women who 

attended a Brotherhood Week conference 

at Temple Beth Emeth. It was the first 

such affair here at which all the major 

religions were represented—Jewish, Catholic, 

Protestant, Anglican and Eastern 

Orthodox . . . Sam Rennick has closed the 

Catskill Theatre until spring. 

Herbert Goldstein of the Goldstein theatre 

family has a voice so much like his 

brother Howard that their mother cannot 

tell which is talking on the phone. Howard 

Is working on his final semester for a 

Master's degree in education at Russell 

Sage College in Troy. He expects to enter 

the teaching profession. Herb and his 

bride Sally will operate the Fort Warren 

Drive-In at Castleton, Vt., this summer. 

Alan Iselin reopened his Turnpike Drive- 

In at Westmere, giving away orchids to the 

first 200 women and key chains to the first 

200 men, plus free gifts to all the kiddies. 

Iselin also reopened the 9-G Drive-In near 

WAHOO is 

the 

ideal boxofFice attraction 

to increase business on your 

"ofF-nights". 

Write today for complete 

details. 

Be sure to give seating 

or car capacity. 

HOLLYWOOD 

AMUSEMENT CO. 

3750 Oaklon St. Skokie, fllinols 

Poughkeepsie . . . Local film writers 

Michael Pilley and Ted Strongin employed 

their most graphic adjectives to emphasize 

their high estimation of "To Kill a 

Mockingbird" at the Strand. They also 

praised the cofeature, "30 Years of Fun." 

Joe Pentak, who was with Hellman Theatres 

in the company's earliest days. Is 

with the Schenectady Automobile Club on 

public relations . . . Bill Lcggerio, SW city 

manager at Utica, was home with a cold 

. . . Charley Smakwitz, SW zone manager, 

on a plane to Albany from Newark, had to 

go on to Utica due to bad weather here. 

An unusual quiet prevailed in the Strand 

while "A Child Is Waiting" was screening. 

Audiences followed the moving United 

Artists story with riveted attention. Some 

patrons had tears in their eyes. The film 

about mental retardation in youngsters is 

a fine picture, but one which some people 

apparently do not care to view, industry 

men say . . . MGM has re-inked a year's 

lease on its second-floor quarters at 1060 

Broadway, the lower half of which is occupied 

by Commodore Electric Co., owner. 

The exchange has been refurbished and 

Manager Ralph Ripp's office is now particularly 

attractive. MGM is the only major 

company presently located on Pilmrow 

The sole remaining film tenant 

is Max Westebbe. handling independent 

and foreign product. Columbia, Warner 

Bros., Allied Artists, United Artists and 

Paramount have offices in the RTA 

building. 

"Spencer's Mountain," previewed by exhibitors 

and industry people at a morning 

screening in the Strand, drew unanimous 

praise as "a fine family picture." Sam 

Reznick, operating Onteora in Fleischmanns, 

remarked: "I watch now, as I did 

in Israel, women leaving the auditorium as 

the picture ends. If I see a teardrop in 

their eyes, I know they have been moved; 

when this happens, the film is usually a 

boxoffice success." Among others present 

were Samuel E. Rosenblatt, Acme Theatres, 

and wife; Ray Smith, Smith Booking Service; 

Sylvan Leff, Leff Theatries; Adrian 

Ettelson, Fabian district manager; Jack 

Kaufman, Universal, and wife; Herbert 

Goldstein, associated with his brother 

Howard in drive-ins; Al Marchetti, Warner 

booker; Herb Schwartz, Columbia manager; 

Bob Adler, Allied Artists; Herb 

Gaines, WB manager; Martin Burnett, 

Strand manager, and Ted Moisides, assistant, 

and Lou Lombard!, sales manager of 

radio station WOKO. 

Sam Rosenblatt Plans 

Shop Center and Theatre 

ALBANY—A theatre of about 800 seats is 

planned by Samfred Realty Co., owned by 

the Rosenblatt brothers, in a shopping 

center under way at Colvin and Central 

avenues. Sam E. Rosenblatt, who has been 

a motion picture exhibitor for years, may 

operate the new theatre with his brother 

Freddie, or lease it. Foreign films may be 

featured. 

Acme Theatres, which Sam heads, owns 

drive-ins at Lake George and Glenns Falls, 

and a drive-in and theatres at Cobleskill, 

Richmondville and Catskill. 

In Brighter Film Era 

TV and Screen Fusing 

BUFFALO — The best 

motion pictures 

and the best of television eventually will be 

amalgamated into a form of pictorial entertainment 

that is better than any we 

know today, Bosley Crowther, motion picture 

editor of the New York Times, prophesied 

in a talk at the State University 

of Buffalo. He said each of the current 

forms already can be seen having good effects 

on the other. 

"While the availability of fireside television 

has cut deeply into mass movie going," 

Crowther said, "individual films are 

drawing greater audiences than ever before. 

And those audiences are discriminating. 

This does not necessarily mean discrimination 

on the basis of aesthetic taste 

or sophistication, but it does mean the 

audience is determining for itself what it 

wants to see." 

The films that are making money—and 

thus the kind of films there will be more 

and more of—fall into two areas, he noted 

The "blockbuster," or giant spectacle, toward 

which Hollywood leans, such as 

"Ben-Hur" and "The Ten Commandments," 

etc. 

The so-called "adult" or more sophisticated 

type put out by foreign film companies— 

"Taste of Honey" and "La Dolce 

Vita." 

"The latter films," Crowther said, "attempt 

to use this medium not only for the 

expression of ideas but for artistic accomplishment 

. we are going to see more 

of this type of film made by young American 

directors as they develop and as American 

entrepreneurs begin to realize that 

there is a market for them. 

"Certain questions have arisen with the 

film portrayal of sides of life not shown 

previously. On the one hand, there have 

been cries of alarm about the indecency 

and immorality of motion pictures, with 

consequent inhibiting moves against such 

films. On the other hand, the increasing 

permissiveness of the Production Code has 

been abused at times. 

"But again it is the public taste and demand 

that will detennine what is shown 

no way you can legislate against 

bad taste." 

Purchases Elmira Strand 

ELMIRA. N.Y.—The Southern Tier Theatre 

Co. has purchased the long-closed 

Strand Theatre from the 153 Coi-p., which 

operates the Elmira and Colonial theatres. 

Plans for the future of the Strand ai-e indefinite, 

but the building will not be torn 

down. It adjoins the Elks home on the east 

and the Elks have an agreement for perpetual 

maintenance of the east wall of the 

theatre building. The wall supports a stage 

in the Elks building which was built over 

an areaway between the two buildings, the 

agreement dating back to 1908. 

Shectman in New Post 

NEW YORK—Ben Shectman, a 

veteran 

Paranxount employe who has held a number 

of key posts with the company, has 

been named manager of the new consolidated 

home office contract department of 

Paramount Film Distributing by Charles 

Boasberg. president. 

E-4 BOXOFHCE March 4, 1963

RKO Promotes Managers 

To District Heads 

RKO Theatres' 

NEW YORK — Pour 

managers in the metropoHtan area have 

been promoted to district managers, according 

to Tom Crehan, assistant to Harry 

Mandel, president. 

Louis Grossman, formerly manager of 

the RKO Madison, Brooklyn, has been 

promoted to district manager in charge of 

the Madison. Bushwick, Greenpoint and 

Keith's Richmond Hill. 

Brad Manning, previously manager of 

the RKO Proctor's in Newark, has been 

named district manager of the Proctor's, as 

well as the Alhambra. Hamilton and Regent 

in New York while Jack Reis, formerly 

manager of the RKO Pordham, has been 

promoted to district manager in charge of 

the Pordham, Pranklin, Royal and Chester. 

Martin Rosen, previously manager of the 

RKO Albee, has been named district manager 

in charge of the Albee, Prospect, 

Dyker and Tilyou. 

Michael Edelstein and Charles Oelreich 

will continue as division managers of the 

following theatres: Edelstein—Palace, 23rd 

Street, 58th Street, 86th Street, Coliseimi, 

Columbia and Strand. Oelreich will continue 

as head of the White Plains, New 

Rochelle, Yonkers, Mt. Vernon, Mai'ble 

Hill, Castle Hill, Keith's Flushing and 

Alden. 

Sal Parete has been promoted from 

manager of the Regent to manager of 

RKO's new 23rd Street Theatre and Edward 

Mintz, foi-merly assistant manager 

of the Palace, has been named manager of 

the Regent. 

Continental Reorganizes 

New York Sales Area 

NEW YORK—The New York sales 

area 

of Continental Distributing. Inc., an affiliate 

of the Walter Reade-Sterhng group, 

has been reorganized and several promotions 

have taken effect, according to Sidney 

G. Deneau, vice-president in charge 

of sales. 

Harold Rosen, formerly home office 

supervisor of sales for the western division, 

has been named New York metropolitan 

branch manager and Donald Schwartz, 

manager of Continental's booking department, 

has been named metropolitan salesman 

to work directly with Rosen. Richard 

Feinstein, who joined Continental a year 

and one-half ago, has moved up from New 

York salesman to assistant to Milton Piatt, 

the assistant general sales head. 

Rosen was with Universal Pictm-es for 

many years as New York salesman. 

Schwartz was formerly with Universal 

while Peinstein, prior to joining Continental, 

was with DCA as New York and Boston 

branch manager and as Boston salesman 

for MGM.

. . Louis 

. . Paul 

. . . Jim 

, 

. . 

— 

— 

PITTSBURGH 

J^rmond Sirianiii has taken over the Anton 

Theatre in Monongahela, effective 

the 3rd, from William Gray, who retired 

after operating the place upwards of 40 

years. Sirianiii renamed it the Star. He 

has had theatre experience at Donora and 

Smithton . . . Bob Cooper. Columbia publicist, 

was here in behalf of 'Diamond 

Head." 

William C. Wilson, manager of the Penn 

Theatre in Washington. Pa., and the Orpheum 

in Connellsville for Associated the 

last two years, has announced his candidacy 

for councilman on the Democratic 

ticket in the May primary. Wilson served 

as general manager at Washington of the 

Basle Amusement Co. until two years ago. 

Ernest Stern of Associated Theatres and 

Variety Tent 1 chief barker is arranging a 

benefit show to raise $4,000 for the club's 

charity fund of "To Kill a Mockingbird" at 

the Gateway Theatre March 12. Tent 1 

barkers are selling tickets . . . John Nagy. 

Rural Valley projectionist 48 years, has 

operated his own theatre for 33 years . . . 

Han-y Feinstein and his SW staff hosted 

a recent Variety Club family 

. . . Eric Johnston of MPAA 

night party 

will speak in 

the Mount Lebanon Auditorium March 14. 

Eddie Fontaine, longtime local film man 

who three years ago was given a great testimonial 

dinner marking his golden anniversai-y 

in the industry, is retiring. The sales 

manager at the United Artists exchange in 

Washington will continue to live in Arlington. 

His brother Joel has been a local 

Paramount shipper for 38 years. 

Louis J. Stanson, projectionist and salesman 

of ad specialties, gifts and calendars, 

forwards a new style pen. He lives in 

McKees Rocks . Gasperi is general 

manager of the Roy Fiedler jr theatres 

around here. Fiedler will start Monday 

showings of six operetta films April 22 at 

the Parkway in McKees Rocks, with two 

Rotary clubs as sponsors. Fiedler has 

signed another year's lease with Morris 

Naft on the Roxian in McKees Rocks . . . 

The Penn gets "Cleopatra" and the Nixon 

will present "Lawrence of Arabia." 

Michael Karolcik, pioneer exhibitor at 

Pen-yopolis and Fayette County commissioner, 

will stand for re-election. He is 

now chairman of the county board of commissioners 

. Hanna jr.. son of the 

Stearn-Hanna Co-Op licensing executive, 

brought home a bride. He recently joined 

Co-Op as an apprentice. His mother is 

the former Roberta Anderson, a Pilmrow 

gal of some years ago . . . The West Virginia 

Legislature has before it senate bill 

309 which calls for repeal of the pop tax. 

The Warner Theatre, Erie, has dated the 

stage show "Sound of Music" for three 

performances March 29-30. $2.75 to $5.50 

Cassidy, cosmetics distributor, will 

occupy the present two-story Paramount 

film building at an early date. Paramount 

icportedly will take office space in another 

Pilmrow exchange, as will Buena Vista . 

H. E. Frank Biordi of the Majestic Theatre. 

EUwood City, is ob.serving his 40th 

.vear in the theatre business . . . David L. 

Gibb, recently announced as a partner of 

Fred H. Piper in the operation of the Gem 

Theatre, Derry, is the latter's son-in-law. 

Gibb is a building contractor and a representative 

of the Philco Model Homes of 

Philadelphia. 

Frank Silverman, Columbia manager, is 

home recuperating after surgery . . . Carl 

Guerrein, foiTner Erie exhibitor, keeps the 

Erie Times "Letters to the Editor" columns 

interesting. He's a frequent contributor on 

subjects in the interest of his lake-city . . . 

SW and Associated circuit, plus Robins 

Amusement Co., Warren, Ohio, offered to 

purchase the stock of the State Theatre 

Co., Youngstown, Ohio, which was made 

available following the death of E. C. 

Prinsen. Robins, claiming breach of contract, 

got a temporary injunction which 

halted the sale of any State stock. R. M. 

Hammond, attorney, is handling affairs of 

the State Theatre. 

. . . About 

Virgil E. Jones, WB, entered a new subscription 

to BoxoFFiCE 

2.000 

handicapped children were taken to the 

Gateway Theatre for a free show Saturday 

morning as guests of Associated Theatres 

and Variety Tent 1 . . . Ernie Stautner, 

owner-manager of the Sara-Pla Drive-In, 

between Saranac Lake and Lake Placid, 

will enter his 14th year with the pro Pittsburgh 

Steelers in 1963 as a player and 

coach . . . Francis Thomas, who has been 

Filmrow projectionist for many years, after 

more than two decades has returned to 

the South Park Drive-In where he worked 

the 1941-42 season. 

Elaine Hausser, manager of Fabian's State 

Theatre, Altoona, and Patricia Hinton, 

columnist for the Altoona Mirror, were special 

guests of Guy Lombardo on a national 

press and GE junket to Tierra Verde, Fla., 

Lombardo's new winter headquarters . . . 

"Cleopatra" is expected to open at the 

Penn Theatre on the 70 -city roadshow plan 

Anthony Antonoplos is joining 

June 12 . . . 

his uncle, exhibitor Phil Chakeres, at 

Springfield, Ohio. Long a local area exhibitor 

as was his father, the late Peter 

Antonoplos, Tony has been a booker for 

James Hendel Films in recent months. 

Tony's son Peter also has joined the 

Chakeres circuit . . . Ernest Stern said the 

Gateway Theatre will take on the TV of 

the Sonny Liston vs. Floyd Patterson return 

bout April 4. 

New 800-Seat S&E 

Unit in Lynchburg 

LYNCHBURG. VA.—Construction of an 

800-seat motion picture theatre at Pittman 

Plaza is to start .soon, according to C. B. 

Trexler of Stewart & Everett Theatres, 

which has headquarters in Charlotte, N.C. 

Trexler was here to confer with Dr. R. L. 

Pittman. Fayetteville. N.C. developer of 

the Pittman Plaza Shopping Center. 

The theatre will be a portion of more 

than $1 million to be spent this year on expansion 

of the center. Located at the corner 

of Wadsworth and Judith streets, the 

new theatre will be 76 feet wide facing the 

Plaza court and run to a depth of 152 feet. 

It will contain about 12,000 square feet and 

wUl be constructed of large utility bricks 

with practically an all-glass front. 

'Baby Jane' to N.Y. Spots 

As Davis Wins Awards 

NEW YORK—"What Ever Happened to 

Baby Jane?" the Warner Bros, release 

which was the first "Hollywood Preview 

Engagement" presentation in November, 

will start its first regular city-wide runs at 

RKO Theatres and other metropolitan area 

houses March 6. 

Bette Davis, who is starred in the picture 

with Joan Crawford, is an Academy 

Award nominee for "best actress" in the 

picture, arrived in New York February 27 

to receive the Photoplay Gold Medal Award 

for her performance on the Johnny Carson 

"Tonight" show over NBC-TV. 

'Kid Galahad' to Astor; 

'Child' Goes to Chains 

NEW YORK—United Artists' "Kid Galahad." 

the Mirisch Co. production starring 

Elvis Presley, will open at the Astor Theatre 

Wednesday (March 6), following a 

four-week run for UA's "A Child Is 

Waiting." 

"A Child Is Waiting," a Premiere Showcase 

attraction at the Astor, the Trans- 

Lux 85th Street and other theatres in 

greater New York, will open in 65 other 

theatres in the metropolitan area March 

6, including the Prudential, Island, Florin, 

Theatre Bookers, Century, Interboro and 

Skouras houses. 

'Mutiny on Bounty' Grossed 

$6,000,000 in 3 Months 

NEW YORK—"Mutiny on the Bounty" 

has grossed more than $6,000,000 in the 

first three months of its release and playing 

in 66 cities in the United States. Canada 

and overseas, according to Morris 

Lefko. MGM general sales manager. 

The domestic gross is slightly more than 

$4,125,000. while abroad the picture has 

brought in $1,900,000. 

\ t^ 

^W^BOONTON, N. J. 

Large Core 

Greater Crater Area 

MAXIMUM LIGHT 

^Men\y Diitributed 

Blumberg Bros., Inc., 1305 Vine Street, Phirodelphio—Wolnut 5-7240. 

Notionol Theatre Supply, Philadclphio— Locust 7-6156 

Superior Theatre Equipment Company, Philadelphia— Rittenhouse 6-1420 

National Theatre Supply Co., 500 Pearl Street, Buffalo, N.Y. TL 4-1736 

Charleston Theatre Supply, 506 Lee Street, Chorlcston 21, Wtst Virginia 

Phono 344-4413 

&6 BOXOmCE March 4, 1963

. . Harry 

. . Irving 

. . Alex 

. . Three 

WASHINGTON 

lyTax Miller, United Ai'tists publicist from 

Philadelphia, was here in behalf of the 

adventure film, "Dr. No," which will be an 

early attraction at Keiths. Miller screened 

the film at the MPAA building for representatives 

of the press, radio and TV, and 

showed a "touring kit" of stills which revealed 

the fUm's success in England and 

on the Continent. Miller was assisted by 

Jerry Baker and Jimmy Carter, manager 

and assistant manager at Keiths. 

Ray Bell of the Columbia home office 

and Sid Zins of the local exchange arranged 

for several motion picture personalities 

to attend the Washington premiere 

of "Lawrence of Arabia" and the press 

showing on the day before at the Ontario 

Theatre. Here for the two days were producer 

Sam Spiegel, director David Lean, 

vice-president Jonas Rosenfield jr. and 

actor Omar Sharif, who flew in from Chicago 

with John Thompson of the Chicago 

exchange. After the Sunday 2 p.m. press 

screening they met the working press at a 

buffet reception held at the Hotel Shoreham. 

Abe Schneider, president, and Leo 

Jaffe, vice-president, attended the glittering 

invitational premiere February 25, and 

were hosts at a champagne supper at the 

Shoreham following the film opening. Mr. 

and Mrs. Eric Johnston hosted a dinner 

at the MPAA before the black-tie opening. 

Ed Rosenfeld, Trans-Lux general manager, 

announced that "David and Lisa" has 

broken all records at the Playhouse. Rosenfeld 

screened "A Stranger Knocks" for 50 

cab drivers. The Danish film was also 

shown privately to the ambassador of Denmark 

and Countess Knuth-Winterfeldt at 

the MPAA. It is now the Plaza Theatre 

attraction . Roth, president of 

Roth Theatres, has added the 301 Drive-In 

at Waldorf to his circuit. It will operate 

weekends until the weather moderates, 

then go on full schedule. 

George Peppard, featured in "How the 

West Was Won," is expected to spend the 

13th and 14th here meeting press, radio and 

TV personnel and attending the premiere at 

the Cinerama Uptown . Blumberg 

has spent a few days away from the Stanley 

Warner home office promoting "Days 

of Wine and Roses" which will open at the 

Metropolitan and Ambassador on the 7th. 

John G. Broumas, owner of the Transamerica 

circuit, planed to Ohio to look over 

his theatre situations in that area. Broumas 

has taken over the booking and buying for 

the Sunset Drive-In at Bailey's Cross 

Roads, Alexandria. Seen at the Broumas 

exchange were John Blanton, owner of the 

Comet Theatre at Gaithersburg, and Paul 

Grub, zone manager of Ti'ansamerica, 

Staunton, Va. Bill Wilson, Broumas book- 

DRIVE-IN SCREEN SURFACING 

Twice tbe BrighbHO—Sharptr 

ON BETTER ORIVE-IKS EVERYWHERE 

THC OEWtGE ENGLISH CORP.—Btnryn, Pa. 

Nttionirlde Stnla . . Uttntun . . TeL NIicu-i 4-43U 

er, became the father of a nine-pound baby 

girl on St. Valentine Day. 

. . 

Elmer McKinley, who had retired from 

Pilmrow, is now working parttime at the 

Wheaton Plaza Theatre . . . Recent callers 

at MGM were Joe Walderman of the New 

Horn Theatre, Baltimore, and William 

of the Drive-In . . . 

Meyers Pocomoke 

Nathan Shor, Universal salesman, reports 

his daughter Karen was recuperating from 

hand surgery . Schimel, Universal, 

left for New York to attend a meeting at 

the Waldorf headed by Hi Martin, general 

sales manager . Don King, owner of the 

Town, announced "To KUl a Mockingbird" 

has broken house records. 

First New Theatre 

For Anne Arundel 

GLEN BURNIE, MD. — Plans for the 

first new indoor theatre to be built in Anne 

Arundel County in 20 years have been announced 

by James W. Rouse, president of 

Community Research and Development, 

owners and developers of the Harundale Mall. 

Rouse said the theatre would be built adjacent 

to the mall. 

Lease to operate the 1,200-seat theatre 

has been signed by General Drive-In Coi-p. 

Construction is to start immediately and 

the opening is scheduled for late summer. 

The theatre will be known as the Harundale 

Mall Cinema and will feature a lobby 

art gallery, as do all of General Drive-in's 

shopping center theatres. 

Brynner Presents U Thant 

With Record Album 

NEW YORK—Actor Yul Bi-ynner appeared 

before the United Nations session 

in New York to personally present to U 

Thant the first "All Star- Festival" record 

album, proceeds of which will go to the 

UN's Committee for Refugee Children. 

Bi-ynner, the special consultant to the High 

Commissioner of the United Nations, and 

active in this work for many years, also 

spoke about the work of this organization 

to the assemblage and later to an international 

conclave of the press. 

The album, which highlights such top 

talent as Bing Crosby, Louis AiTnstrong, 

Doris Day, Maurice Chevalier, Patti Page, 

Ella Fitzgerald, Nat "King" Cole, and 

Anna Shelton, also will be presented to 

heads of state of nine countries. 

Immediately following UN ceremonies, 

Biynner flew back to Mazatlan, Mexico 

for resumption of his starring role in UA's 

"Kings of the Sun," which J. Lee Thompson 

is directing for the Mirisch Co. 

Nat Levin Rites Held 

NEW YORK—Services were held Febmary 

21 for Nat Levin, 58, brother of Jack 

H., president of Certified Reports, at 

Riverside Chapel. He died in his sleep in 

Miami, where the family had held a reunion 

with Florida relatives. 

For many years Nat represented New- 

York metropolitan circuits as a private investigator. 

His father, the late Benjamin, 

and his uncle, the late Julius, operated the 

old Lenox Film Exchange back in 1910. 

Surviving are his wife, Zelda; a son, Donald; 

three brothers and a sister. 

BALTIMORE 

H bill will be introduced during this session 

of the legislature at Annapolis to allow 

females to work in theatres at the age of 

16, instead of 18 which is now the legal 

minimum. Douglas Connellee, chairman of 

the Maryland TOA's legislative committee, 

said the request for a change in the law is 

based on the fact that nitrate film is no 

longer used and the print fire hazard no 

longer exists. 

The Stanton Theatre, according to Manager 

Adam Goelz, will present the heavyweight 

championship rematch between 

Sonny Liston and Floyd Patterson via 

closed TV circuit April 4 at 10:30 p.m. 

Prices ai'e scheduled at $6 for orchestra and 

loge seats and $5 for the balcony . . . Morris 

Mechanic, veteran Baltimore theatre owner, 

and Mrs. Mechanic will host the first 

large party in the brand new Center Club, 

atop the Charles Center building Monday 

evening (4). The affair will be a supper 

following the Baltimore opening of "Sound 

of Music" at Ford's. 

Alex Schimel, manager in Washington for 

Universal, and Dave Polland, publicist, 

came over for the press, radio and TV 

screening of "To Kill a Mockingbird" at the 

Charles, with Jack Fruchtman, head of JF 

Theatres, as host ... A trio consisting of 

T. T. Vogel, owner of Bengies Drive-In, 

George Brehm, general manager for the 

Edmondson and Elkridge di-ive-ins, and 

William Myers, owner of Pocomoke Drivein 

at Pocomoke City, motored to Shelbyville, 

Del., Wednesday on business concerning 

the Maryland Theatre Owners Ass'n 

third annual convention set for Ocean City 

late in June. 

J. Stanley Baker, head of Hicks-Baker 

Theatres, left for Fort Lauderdale, Fla., via 

New Orleans . recent victims of 

the flu were Jack Levin, owner of the Irvington; 

Meyer Leventhal, general manager 

of the Lord Baltimore Theatre, and Louis 

Gaertner, head of Ritz EnteiTDrises. All 

have recovered and returned to duty . . . 

Mr. and Mrs. Louis E. Shecter, the latter a 

member of the Maryland Board of Motion 

Picture Censors, have added to their art 

collection a bronze portrait bust of "American 

Indian Girl Anita" by the famed British 

sculptor. Sir Jacob Epstein. 

John G. Broumas, head of the Broumas 

Circuit in Washington and nearby Maryland, 

was in Cleveland on business . . . 

Owen Schnepf, maiiager of the McHenry, 

and Mrs. Schnepf were in New York for a 

couple of days of Broadway theatregoing. 

FILMACK 

HAS ALWAYS LED 

THl FIELD FOR TOP 

QUALITY AND SPEED 

SPECIAL 

TRAILERS! "s 

327 S. Wabish 

Chicago 5, III. 

Always 

Bfft 

Stud Us Your 

N«l Order W« 

Havt llif Kinw.How 


Bob Edwards Is 

V-P 

Of Embassy in Europe 

ROME—Robert "Bob" Edwards has been 

appointed vice-president of Embassy Pictures 

in charge of 

European operations 

by Joseph E. Levine. 

president. Edwards 

joined Embassy in 

1961 as continental 

publicity manager, 

after two years as director 

of public relations 

for Titanus 

- . 

/^^^ Hf 

^^^^- y Films. He will contin- 

^P* ^t' 

ue to make his headtiuarters 

in Rome. 

Initial coproduc- 

Robert Edwards 

tion projects to be coordinated 

by Edwards will be "Zulu." starting 

in April in South Africa, and four 

features to be produced by Carlo Ponti in 

association witth Levine throughout Europe 

this year; namely. "The Empty Canvas," 

"A Ghost at Noon," "Yesterday. Today 

and Tomorrow" and "Casanova." 

Edwards, following World War II service, 

was U.S. representative of the Italian 

Newsreel Co., subsequently becoming 

executive assistant to the director of Italian 

Film Export in New York, then head 

of IFE's publicity office In Rome. He joined 

Titanus in 1959 and Embassy in 1961. 

Bronston Signs Gelsey 

For Story Development 

NEW YORK—Erwin Gelsey, who has 

served as story editor for Paramount, 

MGM. Universal and Columbia, has been 

signed by Samuel Bronston Productions as 

the New York representative of the new 

story development group, working under 

the supervision of Philip Yordan. This new 

development group will work on specific 

and original ideas for the screen and will 

be headquartered in London and Hollywood 

in addition to New York and Madiid. 

Bronston's advertising and publicity department 

has moved from west 46th Street 

to the main New York offices of Bronston 

Productions at 505 Fifth Avenue. Personnel 

involved in the move include Ralph 

Wheelwright, vice-president in charge of 

advertising and publicity; Howard E. Kohn 

rr, worldwide coordinator of advertising 

and publicity, and Lars McSorley, New- 

York press representative. 

Bill Doll to Publicize 

'Mondo Cane' for Times 

NEW YORK—Bill Doll and Company, 

who publicized "La Dolce Vita" for Astor 

Pictures, has been signed by Times Film to 

handle the national exploitation and publicity 

for the forthcoming "Mondo Cane," 

the Gualtiero Jacopetti Italian film, according 

to Irving Sochin, head of sales for 

Times. Doll will utilize the same 12-man 

unit that publicized "Dolce Vita." 

E>oll will be represented in Los Angeles 

by BUI Walters and Associates and in Chicago 

by Paul Montague. 

Pat Dahl, young English stage and screen 

actress who studied at the Royal Academy 

of Dramatic Arts, is a member of the cast 

of MGM's "The Courtship of Eddie's Father." 

Screen Gems Reports High 

Six-Month Earnings 

NEW YORK—Screen Gems, Inc., television 

production and distribution firm, reports 

a net income, before taxes, of $3,- 

262,826, for the first six months of thte 

fiscal year, ended Dec. 19, 1962, compared 

to $2,744,741 for the like period in 1961, 

according to A. Schneider, president. 

Net profit for the period, after estimated 

federal, state and foreign income 

taxes, was $1,655,508, compared to $1,372, 

727 the previous year. This is equivalent to 

65 cents per share, based upon 2,538,400 

shares outstanding, as against 54 cents 

per share earnings for the first six months 

of fiscal 1962, based on the same number 

of shares. 

These figures indicate a continuation of 

the earnings growth of Screen Gems and 

represent the best six-month earnings in 

the history of the company, according to 

Jerome Hyams, executive vice-president 

and general manager. 

Trans-Lux to Distribute 

New Danish Picture 

NEW YORK — Trans-Lux 

Distributing 

Corp. has acquired "A Stranger Knocks," a 

Danish film produced and directed by Johan 

Jaeobson, for distribution in the U.S., according 

to Ed R. Svigals, vice-president of 

Tians-Lux. 

"A Stranger Knocks," stars Birgitte 

Pederspiel and Preben Lerdoff Rye, both of 

whom received "Bodils" (Danish Oscars) for 

their perfoiTnances in the film, which also 

was named best Danish pictui'e of the year. 

The picture will have its American premiere 

at the Trans-Lux Plaza Theatre, 

Washington, D.C., February 21. 

Trans-Lux has also acquired "The 

Seventh Juror," a new French language 

psychological drama directed by Georges 

Lautner, for distribution in the U.S., according 

to Richard Brandt, president. 

Based on the novel by Francis Didelot, the 

picture stars Bernard Blier, Daniele Delorme 

and Jacques Monod. 

Holman Again Chairman 

Of Cancer Fund Group 

NEW YORK — Russell Holman. eastern 

production manager for Paramount Pictures, 

has been renamed chairman of the 

motion pictures division of the New York 

City Cancer Committee's 1963 April Cancer 

Crusade, Donald J. Hardenbrook, general 

campaign chairman of the committee, 

has announced. 

The committee is the local division of 

the American Cancer Society, Inc. To expand 

its continuous program of research, 

cancer education and patient services in 

1963, the committee has set a goal of $2 

million for the drive. 

Gleason Film in 3 Spots 

NEW YORK—"Papa's Delicate Condition," 

produced by Jack Rose for Paramount 

release with Jackie Gleason starred, 

will open at the Paramount and Trans- 

Lux 52nd Street Theatres in Manhattan, 

as well as the RKO Albee in Brooklyn, 


Paul Lukas, Elsa Cardenas and Ursula 

Andress costar with Elvis Presley in "Fun in 

Acapulco," which Richard Thorpe directs. 

Censorship Measure 

Up in Connecticut 

HARTFORD—The first measure applying 

to the film industry has been introduced 

by Ashford Democrat George J. 

Quirk of the state house of representatives, 

calling for censorship of all motion pictures 

shown in Connecticut under a fivemember 

board to be appointed by Governor 

Dempsey. 

Similar proposals have met with defeat 

in the past legislative sessions here. 

Under Quirk's measure, the authority to 

license films W'ould be vested in the fivemember 

board, which would be authorized 

to appoint a director and staff to carry out 

this function. 

The duties would include licensing all 

films determined by the board not to be 

"wholly or in part obscene, indecent, immoral, 

inhuman, sacrilegious or of such 

character as to tend to corrupt morals or 

to incite crime." 

Fees for the licensing would be $3.50 for 

each thousand feet of film, with a $3 fee 

plus $1 for each thousand feet for a copy 

of the original. 

Atty. Herman M. Levy, general counsel 

of the Theatre Owners of America and executive 

secretary, MPTO of Connecticut, 

has registered with the secretary of state's 

office as lobbyist for the MPTO. Public 

hearing on the Quirk measure is yet to be 

determined. 

Supreme Court Rules Against 

Obscenity Group in R.L 

WASHINGTON — The Supreme Court 

has ruled that the activities of the Rhode 

Island Commission to Encourage Morality 

in Youth, organized by the state legislature 

in 1956, are unconstitutional. The 

commission's duties include education of 

the public "concerning any book, picture, 

... or other thing" which is obscene or impure. 

Marvin Kirsch Resigns 

Radio-TV Daily Post 

NEW YORK—Marvin Kirsch has resigned 

as associate publisher and general 

manager of Radio Daily Corp., publisher 

of Radio-Television Daily, trade publication. 

Kirsch said he planned a two-month 

vacation to recuperate from recent surgery. 

Kirsch is a vice-president and director 

of Motion Picture Pioneers, a vice-president 

and director of the Foundation of 

Motion Picture Pioneers and a director of 

Broadcast Pioneers, as well as a trustee of 

Cinema Lodge of B'nai B'rith. 

A founder of Radio-TV Daily. Kirsch, 

prior to his affiliation with that paper, 

was a member of the Film Daily staff for 

12 years. 

'Constantine' in B'klyn 

NEW YORK—Embassy Pictures' "Constantine 

and the Cross," produced in 

Europe in Eastman Color and Totalscope 

with Cornel Wilde in the title role, opened 

at Loew's Metropolitan. Brooklyn. Wednesday 

27 1 1 as the picture's first engagement 

in the metropolitan area. 

E-8 BOXOFFICE March 4, 1963

— 

NEWS AND VIEWS OF THE PRODUCTION CENTER 

^Hollywood Office— Suite 320 at 6362 Hollywood Blvd.) 

Tandem Adding Three 

More Film Projects 

HOLLYWOOD — Tandem 

Enterprises, 

producer of television films the last five 

years, will continue active in theatrical 

production which the company initiated 

with "Come Blow Youi- Horn." a forthcoming 

Paramount release. 

Owners Norman Lear and Bud Yorkin 

have signed three writers whose work will 

carry the schedule of Tandem films 

through mid-1964. Tandem produces the 

Andy Williams Show for television, which 

has just been renewed for next season, and 

has other TV projects. 

Robert Kaufman has been commissioned 

to write a novel, to be called "Divorce 

American Style," then after publication, 

prepare a film script. 

Daniel Simon, writer for Sid Caesar, 

Danny Thomas and others on TV, has been 

signed to script "Everybody Loves a Lover," 

while Earle Hamner jr. will do a screenplay 

for "The Girl in the Turquoise Bikini," 

from a novel by Muriel Resnik acquired by 

Tandem a year ago. 

"Divorce" and "Lover" will be for United 

Artists release. 

A July 15 start has been scheduled for 

Tandem's next film, "Playboy," to star 

Tony Ciu-tis. It will be a joint Curtis- 

Tandem production for Columbia release. 

"Come Blow Your Horn" stars Frank 

Sinatra. Lee J. Cobb. Molly Picon, Barbara 

Rush, Jill St. John and Tony Bill. 

Ass'n of M. P. Producers 

Re-Elects All Officers 

HOLLYWOOD—All officers of the Association 

of Motion Pictme Producers were 

re-elected at the organization's annual 

meeting as follows: Eric Johnston, president; 

Y. Frank Fi-eeman, chairman of the 

board; Charles S. Boren, executive vicepresident; 

E. L. DePatie and Steve Broidy, 

vice-presidents, and Alfred P. Chamie, 

secretary-treasurer. 

Re-elected as directors were: Broidy, 

Allied Artists: Gordon Stulberg, Columbia: 

Bonar Dyer, Walt Disney: Saul Rittenberg, 

MGM: Fi-ed Metzler, 20th Century -Fox; 

Morris Weiner, Universal, and DePatie, 

Warner Bros. Bernard Donnenfeld, executive 

assistant to Jacob H. Kai-p, was elected 

to the board to represent Paramount. 

The annual meeting of Central Casting 

Coi-p. was also held and the following officers 

for 1963 were re-elected: Charles S. 

Boren, president: Y. Frank Freeman, chairman 

of the board, and Alfred P. Chamie, 

secretary-treasurer. 

Howard Koch Is Promoted 

To Essex Vice-President 

HOLLYWOOD—Howard W. Koch, 

who 

joined Essex Productions two and a half 

years ago as executive 

producer, has 

been appointed executive 

vice - president 

with an expanded 

role in Reprise 

Records. Frank Sinatra, 

Essex president, 

said Koch will 

supervise the administration, 

distribution, 

sales, foreign operations 

and the expanding 

Howard Koch 

art and ad- 

vertising - promotion 

departments of Reprise. 

The promotion is in line with Sinatra's 

plan to coordinate all of his entertainment 

business activities. 

Koch announced Ann-Margret has been 

signed to star in "A Young Man's Fancy," 

which will go before the cameras June 15 

here and in Fort Lauderdale, Pla. It will 

be released by United Artists. 

Two Big Comedy Ideas 

Go on Warner Slate 

HOLLYWOOD—Two major comedy efforts 

have been placed on the Warner Bros, 

production schedule in recent days by Jack 

L. Warner. The first is a sequel to the successful 

"Mister Roberts," to be filmed 

under the title "Ensign Pulver." The second 

is a Fred MacMurray starrer, "Kisses 

for My President." 

Joshua Logan will produce and direct 

"Ensign Pulver," which will be based on 

the late Thomas Heggen's original "Mister 

Roberts" story, which staned Henry Fonda 

on the stage and screen. In the 1955 WB 

film version of "Mr. Roberts," Jack Lemmon 

played the Ensign Pulver role. 

"Kisses for My President" is an original 

comedy by Robert G. Kane and will be produced 

and directed by Curtis Bernhardt. A 

top feminine star is being sought to share 

honors with MacMurray. 

Jeff Corey to 'Cage' 

HOLLYWOOD—Jeff Corey, actor and 

drama coach of the stage, screen and television, 

will appear opposite Olivia de Haviland 

and Ann Sothern in "Lady in a 

Cage for Paramount. He " will be the dmnken 

derelict. 

First U.S. Role Goes 

To European Star 

HOLLYWOOD—MGM has signed European 

Elke Sommer to stai- with Paul Newman 

in her first American motion picture, 

"The Prize." Robert M. Weitman said Miss 

Sommer has appeared in 17 films in 

Prance, Spain and Germany, most recently 

in "The Victors." The film will be produced 

by Pandro S. Bemian from a screenplay 

by Ernest Lehman, who adapted the 

Academy Award-winning "West Side 

Story." 

"The Prize" will be filmed entirely at 

MGM studios with the exception of 

a few 

key background location scenes. 

More than 300 bookings have been completed 

for MGM's "The Com-tship of 

Eddie's Father" through the TOA Hollywood 

premiere plan, with the first wave of 

openings starting March 13. 

Key cities opening the Joe Pasternak 

production March 13 include Pai'amount, 

Denver: State, Cleveland: Warfield, San 

Francisco: Grand, Atlanta; State, Houston: 

Palace, Dallas; State, Syracuse: Alabama, 

Birmingham: Albee, Cincinnati; 

Manor, Minneapolis; Rogers, Chattanooga; 

Loew's, Indianapolis, and Loew's 170th 

St.. 

Miami Beach. 

Ross Working With Lloyd 

On 'Funny Side of Life' 

HOLLYWOOD—Harold Lloyd has signed 

Ai-thur Ross to work with him on development 

of a film titled "The Funny Side of 

Life." described as a comic definition of 

the character portrayed by Lloyd. The film 

will incorporate sequences not seen since 

their initial release plus the complete film 

of "The Freshman." Plans now call for an 

August release. 

Ross also worked with Lloyd on "The 

World of Comedy." and recently completed 

the screenplay for "The Great Race," to be 

produced by Blake Edwards and the 

Mirisch Co. 

Sharpens Pencil for 'Mask 

Of Fu Manchu' for MGM 

HOLLYWOOD—Joseph Stefano, who 

wrote "Psycho." will screenplay "The Mask 

of F\i Manchu." to be produced for MGM 

by Henry Weinstein as a Pegasus production. 

This will be the first time out for this 

suspenscful Sax Rohmer tale since MGM's 

original filming of the story in 1932 with 

Boris Karloff and Myrna Loy starred. 

BOXOFFICE March 4, 1963 

W-1

Rooch Studios Renamed Landmark; 

Complete Renovation Under Way 

Air photo, looking south, shows administration building, sound stages, oflicos 

and parking accommodations for 300 cars for Landmark Studios. 

CULVER CITY—The former Hal Roach 

Studio has been renamed Landmark 

Studios by its new owners. Maxwell J. Fenmore 

and George Ponty. who took over the 

14'2-acre facilities Wednesday i27i. Complete 

renovation of all buildings, streets. 

offices and equipment now is under way, 

with $250,000 earmarked by Ponty-Fenmore 

for the remodeling project. 

Ponty-Fenmore Realty Fund acquired 

the historic studio as highest bidder in the 

December U.S. District Court auction in 

Scranton. Pa., acquiring the property for 

$1,326,000. 

"Landmark Studios." Penmore said, "is 

being organized to provide the most complete, 

up-to-date filmmaking facilities 

available in Southern California to the producers 

of television, feature films and 

commercials." 

Dissident Unionists Ask 

Film Labeling Priority 

HOLLYWOOD—The AFL Film Council 

and the group of members led by Don Haggerty 

agree on what they want in their 

campaign against .so-called "runaway" 

production, but they're still at odds on 

procedure. 

The council's special committee on this 

question, which has been holding discussions 

with the Haggerty group, reported 

that Haggerty insists on priority of two 

proposals. 

One is that the labor-management sixpoint 

program include the labeling of all 

features shown in the U.S. with the country 

of origin, in theatre screens and in all advertising. 

Haggerty's other top priority demand 

is direct meeting by Hollywood union 

representatives with secretary of labor 

Willard Wirtz to discu.ss the issue. 

The labeling proposal was originated by 

the AFL Film Council years ago and the 

Council still supports it but because of 

management disagreement, the council has 

been unable to have it included in the program 

of the labor-management committee 

on foreign production. 

In answer to Haggerty's proposal that 

film council representatives join him in a 

meeting to discuss the mnaway problem 

W-2 

The studio includes seven massive sound 

stages with some 105.000 square feet of 

staging area, plus 50 other buildings, including 

cutting rooms, vaults, carpenter, 

metal and paint shops, electrical shops, 

optical photographic effects, projection 

theatres, sound facilities and an accounting 

building. Executive buildings contain 

98 offices and parking accommodations for 

300 cars are provided. 

The Roach Studio dates back to 1920 

when the first stage was erected, and it was 

responsible for introduction of many stars, 

beginning with Harold Lloyd. Roach's first 

star, and including Charlie Chase. Mabel 

Normand. Ben Turpin. Harry Langdon and 

the Our Gang kids, as well as the famed 

Laurel and Hardy comedy duo. Since 1947, 

the studio has been used primarily for production 

of filmed television series. 

with the secretaiT of labor March 12, 

the 

film council representatives told Haggerty 

that nothing further could be gained from 

such a meeting, for the film council as part 

of the joint labor management committee 

weeks ago had a long coiiference with 

Wirtz, who then appointed a "task force" 

committee of Labor Department officials to 

work with the industry conmiittee. It was 

the opinion of the film council that further 

meetings in Washington, if and when 

required, should be with this "task force." 

which is headed by assistant secretary of 

labor George L. P. Weaver. 

MGM Signs Paul Newman 

To Star in 'The Prize' 

HOLLYWOOD—Paul Newman returns to 

Mctro-Goldwyn-Mayer in the plum role of 

the American novelist whose life was dramatically 

cbanged when he wins a Nobel 

Prize in "The Prize." produced by Pandro 

S. Berman. 

The Irving Wallace novel, long a best 

seller, will be filmed from a screenplay by 

Ernest Lehman, who wrote the script of 

"West Side Story." 

With Newman the first of a projected 

all-star cast. "The Prize" will be made 

entirely at MGM with the addition of a 

few key location background scenes. 

Film Couple in Envoy 

Role at Mar del Plata 

HOLLYWOOD — Actor-dnector 

John 

Cassavetes and his actre.ss-wife. Gena Rowlands, 

will represent the United States and 

the American motion picture indu.stry at 

Argentina's fir.st annual film festival, 

which will be held at Mar del Plata March 

13-23. The invitation to represent this 

country came from the State Department. 

"A Child Is Waiting." directed by Cassavetes 

for Stanley Kramer, in which Miss 

Rowlands is costarred with Burt Lancaster 

and Judy Garland, will be screened at the 

festival as the official U.S. entry. The Cassavetes 

will leave Hollywood for Buenos 

Aires Sunday UOi . Mar del Plata, the festival 

site, is close by the capital city. 

Following the film festival, they will go 

on to Carte de Jana, Chile, where another 

Cassavetes production, "Shadows," will 

compete for the international award there. 

Just recently "Shadows" was nominated in 

Rome for the Silver Ribbon award as best 

foreign film of the year by the Italian Film 

Critics Circle. 

Technicolor Reports Drop 

In 1962 Net Income 

HOLLYWOOD — Technicolor, Inc., reported 

a decline in net income for the 

fiscal year ended December 29, of $149,969, 

or six cents a share, after a non-recuning 

charge of $291,833, or 11 cents a share. The 

net income was $1,744,963, or 67 cents a 

share, for the previous year, after a nonrecuning 

income of $265,315, or ten cents 

Sales for 1962 were $57,927,893, as compared 

with sales of $55,026,550 for 1961. 

The earnings of six cents a share for 1962 

on 2,640,478 shares outstanding is compared 

to 67 cents a share earned in 1961 on 

2,623,218 shares then outstanding. 

The 1962 drop in net income was attributable 

to a decline in profits of the motion 

picture division and write-downs to 

estimated market value of certain inventories 

of the consumer products division as 

well as continued loss in the same division, 

according to Patrick J. Frawley jr., chairman 

of the board and chief executive 

officer. Earnings for 1963 are expected to 

be higher than the 1961 earnings of 67 

cents a share. Frawley stated. 

Signs New Writing Team 

HOLLYWOOD—Roth-Kershner Productions 

have engaged Robert Kaufman and 

Peter Barry, new to motion pictures, to develop 

a screenplay from their original 

story outline. Entitled "The Only Way to 

Go." the comedy about young married 

couples will be made in association with the 

Mirisch Corp.. with Leon Roth producing 

and Irving Kershner directing. 

Martha Hyer to 'Pyro' Cast 

HOLLYWOOD—As soon 

as she finishes 

"Wives and Lovers" for Hal Wallis, Martha 

Hyer starts foi- Madrid where she will star 

with Barry Sullivan in SWP Productions' 

"Pyro," slated to roll April 1 in color with 

Richard Meyer producing and Sidney W. 

Pink directing his own screenplay. 

BOXOFFICE March 4, 1963

Fox at Albuquerque 

In New Color TV Net 

ALBUQUERQUE—The 850-seat Fox 

Theatre being constructed here by Fox 

Intermountain will be equipped with the 

new Talaria color television announced in 

New York by General Electric, which will 

permit the projection of live Broadway 

shows, major sports events and other entertainment 

and cultural attractions in a 

nationwide network projected by National 

General Corp. in association with GE. 

Fox Intermountain is a part of the National 

General organization. 

Ray W. Davis. Fox Intermountain district 

manager, said the new Fox will be 

opened about May 15. It is located in the 

Winrock Shopping Center. 

Construction on the new Autoscope 

Drive-In here is expected to be completed 

about May 1 with the opening to 

follow immediately. 

(^'XêcUUifje 

^nxiaele/U, 

Martin Davis, Paramount vice-president. 

and Joseph Friedman, his executive assistant, 

arrived in Hollywood for studio 

conferences. They will confer with Bob 

Goodfried, studio publicity dii'ector, and 

Mac St. Johns, studio publicity manager, 

and other company executives on forthcoming 

product. 

Andrew and Virginia Stone, after a year 

in Europe making "The Password Is Courage" 

for MGM, returning for their next film 

at the studio, tentatively titled "The First 

Eagle." 

Producer Martin Ransohoff and Filmways 

associate John Calley. to London for 

conferences with director Jules Dassin regarding 

their "The Wheeler Dealers" production 

for MGM. 

Producer Sam Marx, to New York to confer 

regarding the release of "Hand Full of 

Dust," which he scripted with director 

John Florea. 

Tay Garnett, ba«k from New York where 

he discussed one of the leading roles in his 

projected "Man of Ti-ust," based on the life 

story of banker A. P. Giannini. 

John Foreman of Creative Management 

Associates, to Europe to confer with clients. 

In London, he will meet Peter Sellers and 

producers Stuart Millar and Lawrence Turman. 

Producer Ross Hunter, to London for two 

months preparing an April 1 start there of 

his "The Chalk Garden." Deborah KeiT- 

John Mills-Hayley Mills starrer for 

Universal. 

Rod Lauren in 3-Picture 

Pact With Bern-Field 

HOLLYWOOD—Producer Richard Bernstein 

has signed Rod Lauren to a threepicture 

contract with Bern-Field Productions. 

Lauren cunently is staned with 

Rory Calhoun. Rod Cameron and Ruta Lee 

in the color production. "The Gun Hawk." 

which Bern-Field is making for Allied 

Artists, with Bernstein as producer and Edward 

Critchfield as executive producer. 

Lauren's first picture for the company is 

"Terrified," soon to be released by Crown 

International. 

Six Pictures at Drive-In 

Stir Albuquerquians 

ALBUQUERQUE—A group of about 30 

south Albuquerque residents, including four 

preachers, have organized to take action 

against the Sunset Drive-In here for showing 

what the group calls "suggestive and 

objectionable" movies. The group selected 

a four-man committee to study the problem, 

which planned to seek the advice of an 

attorney and present the case to the 

County Commission. 

Among the films recently shown at the 

outdoor theatre, which is located out of the 

city limits, were "Revenge of the Virgins," 

"Naked and Unashamed," "Birth Under 

Hypnosis" and similar titles. Several burlesque 

films were also screened. 

Carl Halberg. owner and operator of the 

theatre, was out of town and unavailable 

for comment. His wife reported that Halberg 

generally leases the theatre to an outof-town 

firm during the winter. She said 

she does not remember the name of the 

firm. 

The protesting group heard Mannie 

He 

Garcia discuss the "objectionable" films. 

said he and two other men attended several 

showings, and observed that although the 

program was advertised "for adults only" 

many teenagers were present. 

On the films, he said: "Many of you. if 

you saw those movies, would be ashamed. 

They didn't leave anything out." 

The group also heard justice of peace A. 

P. Darden explain that New Mexico now 

has no statute to regulate obscenity. And. 

he noted, even though the city of Albuquerque 

has an antiobscenity law, the theatre 

is outside city limits. He suggested the 

group seek legal advice. He noted that the 

objectionable movies might by controlled 

as public nuisances. He said the large 

number of cai's parked along the roadway 

outside the theatre during the programs 

could possibly be listed as nuisances and 

also as illegal pai-kers. 

An assistant district attorney. H. Leslie 

Williams, said he was contacted by several 

members of the group and that he told 

them there was no remedy at criminal law. 

He said he also suggested the nuisance 

theory. 

Plans Big-Scale Film 

On Spanish Civil War 

HOLLYWOOD—Producer A. Ronald Lubin 

plans a big-scale film based on Spain's 

civil war. He has taken an option on "The 

Spanish Civil War." by England's historian-novelist 

Hugh Thomas. 

Although much of the screenplay will be 

filmed in Hollywood, Lubin said he plans 

.some shooting in Spain to assure locale 

authenticity. A former MCA vice-president. 

Lubin made his debut as a producer 

last year with "Convicts 4," in association 

with Millard Kaufman, and followed that 

with "Billy Budd." each released by Allied 

Artists. No release is set as yet for the 

Spanish civil war film. 

Stage Show at Kiva 

SCOTTSDALE, ARIZ. — Louis Leithold 

will present a stage show. "A Thurber Carnival." 

at the Kiva Theatre March 7-17. 

with a cast made up of players from local 

Little Theatre gi-oups. Joseph S. Caruso, is 

directing the play. On the screen will be 

"Alive and Kicking." 

JLa-B-g-O-8-g-O.O.g 8 

9 fl-g-B-a.g gJLfi-iULfl S 

TELEVISION 

ACTIVITIES 

ÎhnnnrBTnrrTnrBTryTTnnnrs b o"o"o-6Tnnr6^ 

Hugh Benson, executive assistant to William 

T. Orr. former head of Warner Bros.' 

television division, has left his studio post 

for independent television production. Benson 

has been at Warners since 1955 and 

served as Orr's assistant in TV since the 

inception of the department almost seven 

years ago. His first project in the independent 

field will be A Lot of Living, a 

comedy series from an original story by 

Jerry Davis. 

* • » 

Desilu Sales, Inc. and Betty Hutton Productions 

entered into a joint ar^reement, 

under which Desilu has acquired world distribution 

rights to 30 episodes of the Betty 

Hutton Show, according to Richard W. 

Dinsmore, vice-president and general manager 

of Desilu. Negotiations for sale of the 

series are being closed in Japan, .Australia 

and the Philippines. Desilu programming 

vice-president Jerry Thorpe was in New 

York to confer with ABC-TV executives 

on production plans for Desilu's first color 

series, the hour-long The Greatest Show 

on Earth, starring Jack Palance. Thorpe 

also talked to all nets and major advertising 

agencies regarding Desilu's other two 

new series, Trader Brown and Careful, My 

Love. 

« • • 

Michael M. Sillerman, one of television's 

most successful sales executives, has joined 

the staff of Four Star Distribution Corp.. 

it is announced by Len Firestone, vicepresident 

and general manager. 

Filming has been started in New Orleans 

on Carib Adventure, first 90-minute travel 

spectacular to be filmed by the new Bill 

Burrud-Victor Jory company, B&J Productions. 

First footage was to be of the 

New Orleans Mardi Gras. Scenes also will 

be made in San Juan, Puerto Rico, and St. 

John and St. Thomas in the Virgin Islands. 

While in the Caribbean. Burrud also 

will film an underwater episode for his 

syndicated True Adventure series. 

Warner Bros, has assigned two writers to 

prepare scripts for The Dakotas series for 

ABC-TV. Peter B. Germano will do "Jury 

" 

of the Damned and Cy Chermak will write 

"Sanctuary at Crystal Springs." 

Steve Broidy, Roy Disney 

Will Head Freeman Event 

LOS ANGELES—Steve Broidy. Allied 

Artists president, and Roy Disney, president 

of Walt Disney Productions, have accepted 

co-chairmanship for the industry 

and civic testimonial dinner to be given 

for Y. Frank Freeman, board chairman oi 

the Ass'n of Motion Picture Producers, at 

the Beverly Hilton Hotel on April 28. 

Broidy and Disney will join a group of 

distinguished film and community leaders 

who have taken responsibility for the 

planning the Freeman tribute. 

BOXOFTICE March 4, 1963 W-3

— 

— 

— 

— 

— 

— 

— 

— —— 

— 

— 

. . Dan 

'How fhe West Was Won Is Sellout LOS ANGELES 

In 

San Francisco Opening Week 

SAN FRANCISCO—The holiday 

Friday 

'22 1 brought an exceptionally good week 

to newcomers and holdovers. "Electra" 

showing at the Presidio, with added matinees, 

did top business. "Days of Wine 

and Roses" at the Paramount hit a strong 

200 per cent. "Son of Flubber. ' in the second 

week at the Golden Gate, continued 

to good grosses. The Orpheum was sold out 

for the first week of "How the West Was 

Won." 

(Averoge Is 100) 

Cinerama-Orpheum How the West Wos Won 

(MGM-Cineromo) 300 

Esquire Two for the Seesaw (UA), 2nd wk 100 

Golden Gate— Son of Flubber (BV), 2nd wk 120 

Metro Divorce— Itolion Style (Embassy), 15th wk. 200 

Paramount— Doys of Wine ond Roses (WB) 200 

Presidio Electro .Lopert) 300 

Stoge Door A Girl Nomed Tomiko (Poro), 2nd wk. 100 

St. Froncis Diomond Heod (Col), 3rd wk 100 

United Artists Lawrence of Arobio (Col), 5tti wk. 300 

Vogue Reptilicus (AlP); The Centurion (PIP), 

2nd run 200 

Worfield— Follow the Boys (MGM) 110 

'West Was Won' Joins 

'La'wrence' as LA Topper 

LOS ANGELES—Playing only eight 

hard-ticket performances in its opening 

week, "How the West Was Won" racked 

up a wonderful 340 per cent at the Warner 

Hollywood. Disney's reissue of "Fantasia" 

di-ew a strong 230 while "David and 

Lisa" continued to remain among the toppers 

with 210. Rounding out its third week 

with a 180 was "Diamond Head." Lawrence 

of Arabia" continued to dominate 

the hard-ticket field with a steady 300. 

Beverly Two for the Seesow (UA), 10th wk 65 

Beverly Canon 

Carthoy 

Chinese 

Sundoys ond Cybele (Dovis-Royol) 200 

Longest Doy (20th-Fox), 20th wk. . 75 

The . 

Fontosio (BV), reissue 230 

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Crest Electro (Lopert) 1 0th wk 65 

Egyptian Mutiny on the Bounty (MGM), 1 5th wk. 180 

El Rcy—Who's Got the Action? (Para), 2nd run . . 80 

Fine Arts Dovid ond Lisa (Confl), 3rd wk 210 

Fox Wilshire To KiH o Mockingbird lUniv) 9th wk. 170 

Hillstreet, Wiltern, Ins, Village, Loyola Son of 

Flubber (BV), 6th wk 125 

Hollywood Paramount Diamond Head (Col), 

2nd wk 180 

Huntington Hortford Long Day's Journey Into 

Night (Embassy), 1 0th wk 65 

Lido 7 Copitol Sins (Embassy), 5th wk 80 

Los Angeles, Four Star, Hollywood, Baldwin 40 

Pounds of Trouble (Univ), gen rel 65 

Muîc Hall— Freud (Univ), I I th wk 100 

Orpheum, Pix West Side Story (UA), gen. rcl. ..100 

Pantages Gypsy (WB), 10th wk 150 

State, Hawaii Invosion of the Animol People 

(ADP-SR), Terror of the Blood Hunters 

(ADP-SR) 65 

Vogue Days of Wine ond Roses (WB), 9th wk. 160 

Warren's The Hook (MGM), 2nd wk 65 

Warner Beverly Lawrence of Arabia (Col), 1 0th wk. 300 

Warner Hollywood How the West Was Won 

(MGM-Cineroma) 340 

'Diamond Head' Bags Denver 

Opening Honors; 'Flubber' Next 

DENVER — "Diamond Head" and "Son of 

Flubber" opened very strongly and looked 

to be settled in for long runs. The rest of 

the city was spotty, with some engagements 

showing up more strongly because 

of Washington's birthday having been a 

holiday for parochial schools as well as 

for government employes. 

Aladdin The Longest Day :20th-Fox), 17th wk. ..100 

Centre Doys of Wine and Roses (WB) 1 70 

Cooper The Wonderful World of the Brothers 

Grimm (MGM-Cineromo), 29th wk 140 

Crest—Gypsy (WB), return run 100 

Denhom Mutiny on the Bounty (MGM), 1 0th wk. . .120 

Denver—Son of Flubber (BV) 225 

Esquire The Devil's Wanton (Embassy); Night It 

My Future (Embassy) 90 

Orpheum 40 Pounds of Trouble (Univ); Mystery 

Submarine (Univ) 70 

Paramount Five Miles to Midnight (UA); Season 

of Passion (UA) 125 

Towne Diamond Head (Col) 300 

'Wine and Roses' Starts High 

As Seattle Orpheum Opener 

SEATTLE— "Mutiny on the Bounty" 

continued to do big business, with a strong 

200 per cent marking its tenth week at the 

Blue Mouse. The much-praised "Days of 

Wine and Roses" opened to very good boxoffice, 

chalking up a 185 per cent for its 

first week at the Orpheum. Ratings were 

not available for the Paramount, Coliseum 

and Fifth Avenue theatres. 

Blue Mouse Mutiny on the Bounty (MGM), 

0th wk 200 

I 

Music Box—Two for the Seesaw (UA), 3rd wk. . . 90 

Orpheum— Doys of Wine ond Roses (WB) 185 

Big Disc Tiein Planned 

LOS ANGELES—One of RCA-Victor's 

most elaborate record promotioiis has been 

planned for Elvis Presley and the ten songs 

he sings in "It Happened at the World's 

Pair," MGM's Easter release. Joining with 

the RCA-Victor organization in promoting 

the records are the entire MGM advertising, 

publicity and exploitational staffs in 

New York and at the Studio. 

'Ted Minsky has joined Pacific Drive-In 

Theatres as administrative assistant 

to Pat Notaro, according to William R. 

Forman, circuit president. Minsky, whose 

duties begin today, comes from Stanley 

Warner Theatres home office in New York 

with a record of experience in many 

phases of theatre operation. Starting as an 

usher in the Boyd Theatre, Philadelphia, 

Minsky has worked continuously êxcept 

for a four-year service hitch) for Warner 

Bros, theatres and its successor circuit, 

Stanley Warner. He has handled publicity 

assignments, been an assistant theatre 

manager, later taking over booking and 

film buying chores for the company in 

Cleveland and Philadelphia before he went 

to the home office in New York as assistant 

to Nat D. Fellman. 

Mat Appleman of the La Mirada Drive- 

In is in the Mount Sinai Hospital for surgery 

. Pavich of the Lippert Theatres 

in San Francisco was in the Los Angeles 

area booking for his theatres. 

Bill Watmough, president, and Jack Sherriff, 

vice-president, of the Filmrow Club 

announced that they are having a clothing 

drive for the Budlong School for Handicapped 

Childi-en. Anything salable will 

be accepted—furniture, clothing, books, 

etc. 

Joseph Sarfaty, manager of Warner 

Bros. Los Angeles exchange since 1956, resigned 

effective March 1 to go into the 

general practice of law. 

Booking and buying along the Row this 

past week were Bill Alford from the Balboa 

Theatre in Balboa; Leo Molltar, American 

Theatre, Newhall; Henry Pines, Uptown, 

Pasadena; Syd Lindon, Canon, Beverly 

Hills; Lou Pederici, Town, and Alex 

Cooperman, Apollo Theatre, Los Angeles; 

Jack Kalbo, Meralta, Downey; Sam Klein, 

Granada, Wilmington; Gene Samansky, 

Oxnard Theatres, and John and Bob Segal 

from Oceanside. 

Jack Benny, Irene Dunne, Gene Raymond 

and Louella Parsons are among 21 

more who have joined the list of sponsors 

for the Justin W. Dart testimonial dinner 

being given April 23 by the Los Angeles 

Friends of the National Jewish Hospital 

at Denver. RCA vice-president John 

K. West is dinner chairman. 

For 'Wild Goose Stop' Role 

HOLLYWOOD—Walt Disney has signed 

Brandon de Wilde for his "Wild Goose 

Stop," adventure drama with Jeffersonville, 

Vt., locales. De Wilde will play Bucky 

Calloway in the film based on the novel 

"Swiftwater" by Paul Annixter. 

The record-breaking sum of $5,500,000 

was paid by Warner Brothers for the motion 

pictuie rights to "My Fair Lady." 

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. . . Sympathy 

Bay City's Big Fox Gone Along With 

A Movie Era; Irony in Final Tears 

The following comments on the demise (Februory 

16) of the huge Fox Theatre in San Froncisco 

oppeored in the Examiner there. It wos written 

by Stanley Eichelboum, dromo editor. 

The sadness of last weekend's emotionstained 

"Paiewell to the Fox" and heavily 

attended auction was not so much the 

loss of a crumbling, outmoded cinema 

ideal 

palace, but the reminder that an entii'e 

past era of movie entertainment is dead. 

We are living in a new and different 

movie era. 

There were absurdities uttered from the 

stage on Saturday night. like the shrill 

lament by Miss Hedda Hopper. "How can 

they tear down this beautiful, beautiful 

theatre?" and Gary Merrill's angry cry of 

"Idiots!" to those responsible for signing 

away the theatre's life. 

Who was responsible? I'd be willing to 

bet that four-fifths of the tearful final 

audience had not set foot in the Fox as 

paying customers twice during the last decawQ\U 

\ôu when 

on plff\| 

WAHOO is 

fhe 

boxoffice attraction 


"off-nights". 


details. 



HOllYWOOD AMUSEMENT 

CO. 

3750 Ooklon St. Skokio, Illinois 

ade: and that they had not sat through 

an afternoon movie las I had done every 

couple of weeks 

I 

only a handful of 

other human beings, gazing up at the caverns 

of waste space and looking around at 

thousands of empty seats. 

Saturday night's overly long and somewhat 

tedious variety .show— a gala benefit 

for the Peninsula Volunteers—proved 

nothing more that what wc already know 

vaudeville lost its audience even before the 

Fox did. 

Ironically, no one brought up the one 

essential fact about the theatre's doom 

that the Fox had been pitfully neglected by 

San Francisco for years, its chairs having 

stood vacant since the advent of television, 

because a 5.000-seat movie house is simply 

not wanted anymore by the American 

public. 

The most significant and really impressive 

feature of Saturday's farewell show 

was the screening of a recent television 

film. "Hollywood: the Fabulous Era." a 

cavalcade of what our motion picture industry 

was like—in the proud years of the 

Fox—when Garbo, Gable, Cagney and Mae 

West earned more than United States 

presidents and 90 million Americans were 

going to the movies every week. This epoch 

can never return. 

How could the city have maintained the 

jFox—an expensive, faded movie house 

without an audience? 

And was the theatre really suited to 

other work? It was built, shaped and 

planned for motion pictures, with proportions 

and acoustics that could not adapt 

themselves to other tasks. The fake Renaissance 

decor had no enduring merit and the 

exterior was as attractive as a conventional 

warehouse. 

This was no monument to architectural 

splendor, but merely a burst of showy elegance 

dedicated to the silver screen. There 

was not even the deep stage area and warm 

intimacy of the ill-fated Alcazar, which 

San Francisco should have saved. 

How curious it all seems now. Those who 

did not care to attend the Fox when it 

was struggling for survival were the ones 

to cry the loudest. Like the White Rabbit 

in "Alice in Wonderland." they were a little 

too late. 

DENVER 

T ocal exchange manuKers Joe Kalz of Warner 

Bros.. Jules Needelman of Columbia. 

Mark Sheridan of 20th Century-Fox. 

John Dobson of United Artists and George 

Fisher of MGM traveled to Rapid City. 

S.D. The trip was jointly sponsored by the 

Black Hills Amusement Co. and the State 

Theatre. Trailers on upcoming product 

were shown to members of the press and 

live and taped interviews were made with 

the local television outlets and all of the 

radio stations. Joint participation by exhibition 

and distribution was to create additional 

interest in the important releases 

scheduled for early showing in Rapid City. 

The Towne Theatre awarded a free trip 

to Hawaii to publicize the opening of 

"Diamond Head." The Disney organization 

was awarding $100 to the writer of 

the best "Flubber advertisement" to tie in 

with the opening of their "Son of Flubber" 

to Frank Monaco upon 

the loss of his father-in-law, Louis Garramone. 

Visitors to the Row were Frank Aydelotte. 

Aggie. Fort Collins; Palmer Allen, Del 

Mar, Morrill. Neb.: Bob Heyl. Wyoming. 

Torrington, Wyoming: Carman Romano, 

Rex, Louisville; George McCormick, Skyline, 

Canon City; Edna Lewis, Peerless, 

Holyoke; Fay Gardner, Star, Curtis, Neb., 

and Wilbur- Williams. Flatirons, Boulder. 

SEATTLE 

^wo valuable pistols, two boxes of shells, 

and three to four dollars in a "March 

of Dimes" container were taken by a 

burglar who entered the Blue Mouse Theatre 

through a skylight early Wednesday 

i20i 

. The guns, a .25-caliber made in Italy 

and a .22-caliber two-barrel derringer, were 

taken from the manager's desk. 

. . 

Opening April 5 at the Music Hall will be 

Walt Disney's "Miracle of the White Stallions" 

Jerry Vitms. Sterling's organization 

. . . manager, became the father of a 

baby daughter. Susanne Louise 

tmde Carp, secretai-y in 

. 

Sterling's 

Ger- 

advertising 

department, retui'ned from a vacation 

to Palm Springs and Las Vegas . . . 

Future bookings include "The Courtship 

of Eddie's Father" iMGM>. which opens 

Wednesday (13i at the Orpheum. 

Peter Tewksbury Jumps 

From TV to Film Work 

HOLLYWOOD — Peter Tewksbury, who 

has made an enviable reputation in television 

with such highly rated series as 

Father Knows Best, My Three Sons and 

It's a Mans World, has taken on his first 

motion picture assignment. Producer Everett 

Freeman has signed Tewksbury to 

direct the Seven Arts production of "Sunday 

in New York." 

Jane Fonda and Cliff Robertson, who 

star in the Norman Krasna musical comedy, 

joined Tewksbury and Freeman in 

New York for two weeks of location work. 

Major filming is slated for MGM studios 

here. 

W-6 BOXOFTICE March 4, 1963

. . How 

. 

Film-Panning Reviewer 

Loses His Drive-In Pass 

ALBUQUERQUE — The matter of 

unfavorable 

film reviews from the local press 

came up here with one exhibitor taking 

rather drastic action. Marlin Butler, owner 

and operator of the Tesuque Drive-In. 

canceled the annual pass he had issued to 

Phil Peters of the afternoon Scrlpps- 

Howard Tribune after Peters, staff reporter 

and movie critic, had written several 

strongly critical reviews of movies shown 

at the drive-in. 

Butler occasionally plays fu'st-run product 

in his drive-in resulting in a review in the 

local press. 

Peters' reviews of several first-ran 

movies—not only at the Tesuque—have 

caused much comment from Albuquerque 

theatremen. 

Peters says he figures his pass was cancelled 

because of panning reviews he wrote 

on two films— "Samson and the 7 Miracles 

of the World" and "Burn. Witch, Burn." 

Butler's letter to Peters follows in part: 

"My attention has been called to three 

or four 'reviews' which you have given on 

programs shown here—all of them adverse. 

"Mr Peters. I am certainly not contending 

that all of our programs are good. I 

have been in the business long enough to 

know what appeals to one may not entertain 

another. I do not believe that, regardless 

of your intentions, that you. or any 

other individual, is qualified to say what is 

good entertainment for anyone else. 

"Be that as it may. I feel that I can 

no longer 'help' you in your effort to keep 

patrons away from my theatre. Your free 

pass is hereby canceled." 

Peters said that he plans to continue 

reviewing films at the Tesuque, even if it 

means paying his own way. 

MPS Promotion Folder 

For Show-A-Rama Guests 

SAN FRANCISCO — Nine year-'round 

money-making promotions are described in 

folders prepared for distribution by Motion 

Picture Service Co. of this city at the 

United Theatre Owners of the Heart of 

America Show-A-Rama VI in Kansas City 

March 5-7. The attractive blue and red 

folders bear the title. "A Year-'Round Plan 

of Special Money Events or . to Get 

Moving With Vigah!" 

Each of the special event packages presented 

in the convention folder consists of 

three ad mats in different sizes, a threecolor 

lobby poster, a de luxe A trailer, heralds 

and gimmick cards. The nine promotions 

detailed in the folder include Screaming 

Mee Mee. New Year's Eve show for 

children. Thanksgiving Morning. Halloween 

Spook Convention, Back to School, 

Marathon of Fright. Doomsday Shocker 

Show, Easter Bunny Ball and Halloween 

Hob-Goblin Show. 

SAN FRANCISCO 

H Ifred Laurice, 61, died February 16 following 

a lingering illness. With 20th 

Century-Fox for many years, he was well 

known in the industry. A partner of Roy 

Cooper in the F^ne Arts Theatre, Palo Alto, 

Laurice had managed the house for the 

past three years. He is survived by his wife 

Margaret of Los Altos. 

Hal Honore, district manager of the 

Herbert Rosener circuit, reports that during 

the past week, three of his theatres have 

been hosts to large groups of students, all 

of which are making a serious study of 

motion pictures as a true art medium. The 

French club of Woodland High School 

came from Woodland in two chartered 

buses to see a special matinee of "Sundays 

and Cybele" at the Larkin Theatre. Twentytwo 

students and two teachers from the 

Rowlings School for Girls. Salt Lake City, 

attended the Music Hall Theatre to see 

"David and Lisa" and 40 students from the 

Sarah Dix Hamlin School, San Francisco, 

attended "Antigone" at the New Clay Theatre. 

Maury Schwarz, owner of the Bridge and 

Rio theatres, opened his new Richelieu 

Theatre in the Richelieu Hotel Friday ( 1 1 

The 200-seat house with the accent on its 

coziness and intimacy, has a separate entrance 

on Geary street and a special marquee. 

The French comedy, "The Cow and 

I." starring Femandel, will be the opening 

feature. 

Hollywood star 'Vic Damone will appear 

Saturday (9> at the annual Purim Festival 

for the Jewish National Fund . . . "The 

Lion" opened its first San Francisco showing 

at four theatres February 21—the Alhambra. 

El Rey, Crown and El Rancho 

Drive-In ... A trade screening filled the 

Alhambra Theatre February 19 for Warner 

Bros.' "Spencer's Mountain." 

Arthur Unger, extending hospitality to 

out-of-town visitors on the Row, has set 

up a service desk with telephone just inside 

the front door of his California Concession 

Supply Co., 177 Golden Gate Ave. 

The Spanish Pictures Exhibitors Ass'n will 

hold the first of the three meetings of the 

year in Los Angeles. March 12. at the 

Variety Club. Special invitations have been 

extended to Ezra Edward Stern. Lou 

O'Brasky, Joe Herrera, Ramiro Cortez, 

George W. Rodriguez, Roy Cooper, Armando 

del Moral, "La Opinion" and Dolores 

Barusch. All members are urged to attend. 

Registration opens at 11 a.m. Lunch will 

be served in the club at 12 o'clock, followed 

by the general meeting. 

Sunday morning, February 17. the day 

after the closing of the Fox Theatre, thousands 

of antique collectors, business people, 

bargain hunters, home decorators, nostalgic 

brow'sers and souvenir hunters, w'andered 

through the theatre—some to buy, others 

merely to look, take pictures of the glittering 

gold lobby and sit for the last time 

in the red velvet orchestra seats. Keith 

Rockwell bought the boxoffice, plus 325 

loge seats and sundi-y other items for a 

cabaret theatre which he and his backers 

will open in North Beach in the spring. 

The new theatre will be called "The Little 

Fox." 

To Revise Ampa Bylaws 

From Eastern Edition 

NEW YORK—The bylaws committee of 

Associated Motion Picture Advertisers will 

review the bylaws of the 47-year-old organization 

and make recommendations for 

changes. Robert Montgomery, of Famous 

Artists School and a member of the Ampa 

board, has been appointed chairman of the 

committee by Ted Arnow, president. 

The modern-day comedy "Under the Yum 

Yum Ti-ee" will go before the camera at Columbia 

studio early in March. 

May Rebuild in Freehold 


FREEHOLD, N. J.—Borough officials 

have been discussing with the Walter 

Reade Theatre Corp. the possibility of 

building a new motion picture theatre to 

replace the one destroyed by fire last April. 

Borough spokesmen stressed that there are 

no definite plans and no commitments 

have been made by anybody.

F 

me couple oexi door... 

He'.s an executive. 

She's a housewife. 

They're both volunteers in the great 

fight against cancer. 

They help save lives with the message 

that cancer can be cured — if it is found 

early and treated promptly and properly. 

So, they tell their neighbors: 

"Get an annual health checkup, heed 

Cancer's Seven Danger Signals." 

They're the warm, human link between 

the cancer patient and the doctor; between 

the contributor and the research 

scienti-st; and between today's disease 

and tomorrow's hope. 

They're two of the more than two million 

volunteers who are the American 

Cancer Society. 

Wouldn't you like lo join them in their 

unselfish and satisfying work? 

AMERICAN CANCER SOCIETY 1® 

rdri jp«« zonliibijied by ihe publnhtt oi o public service. 

W-8 

BOXOFFICE 


— 

: 

'Wesl Was Won' Given 

Huge Loop Welcome 

CHICAGO — "The Raven" was a big 

opener at the Roosevelt despite a renewed 

cold snap. Tremendous weekend business 

brought 250 per cent for the second week 

of "Son of Flubber" at the State Lake. 

"David and Lisa" is one of the big surprises 

of the year, with the Cinema playing 

to SRO business every day of the week. 

"How the West Was Won" got off to a 

rousing start at the McVickers Theatre, 

with big interest in the personal appearances 

of George Peppard. 

(Average Is 100) 

Capri—The Fruit Is Ripe (SR); Some Like It Cool 

(SR), 2nd wk 165 

Carnegie— Divorce— Italian Style (Embassy), 

return run, 2nd wk 140 

Cinestoge— Lawrence of Arabia (Col), 7th wk 235 

Cinema— David and Lisa (Cont'l), 2nd wk 195 

Chicago— Diomond Head (Col), 3rd wk 175 

Esquire—A Girl Named Tamiko (Para), 3rd wk. ..160 

Loop— Freud (Univ), 2nd wk 150 

McVickers— How the West Wos Won (MGM-Cineramo) 

250 

Monroe— Peeping Tom (Astor); Coreer Girl (Asfor) 155 

Orientol— Five Miles to Midnight (UA) 175 

Roosevelt—The Roven (AlP) 200 

State Lake— Son of Flubber (BV), 2nd wk 250 

Surf— Lonely Are the Brave (Univ), 4th wk 155 

Todd—Mutiny on the Bounty (MGM), 16th wk...l20 

Town—Mon Petit (SR), 2nd wk 125 

United Artists—40 Pounds of Trouble (Univ), 

3rd wk 150 

Woods—The Lion (20th-Fox) 185 

World Playhouse—Naked Interlude (SR); Assault 

(SR), 2nd wk 1 40 

'Flubber' and 'Lawrence' Are 

Strong Kansas City Entries 

KANSAS CITY — Two major events 

greeted Kansas City film fans last week 

the long-awaited opening of "Lawrence 

of Arabia at the Saxon and the sequal 

' 

to "The Absent-Minded Professor"— "Son 

of Flubber"—at the Uptown and Granada. 

The latter was running only a little behind 

its history-making predecessor, no 

mean feat when it is considered that "Professor" 

had the advantage of an Easter 

Monday in 1961. traditionally a better matinee 

day than Washington's Birthday. 

"Lawrence" started off well, despite the 

fact that this is the first roadshow attraction 

to play the Saxon. Its ten Academy 

nominations should help keep it in town 

for a long stay. 

Brookside— Boccaccio '70 (Embassy), 4th wk 140 

Capri— Mutiny on the Bounty (MGM, 9th wk 150 

Empire—The Wonderful World of the Brothers 

Grimm fMGM-Cineroma), 28th wk 125 

Kimo— Phaedra (Lopert), 10th wk 125 

Paramount—The Lion (20th-Fox), 2nd wk 110 

Plaza—Two for the Seesaw (UA), 3rd wk 145 

Roxy—The Longest Day (20th-Fox), 16th wk 150 

Saxon—Lawrence of Arabia (Col) 350 

Uptown, Granada— Son of Flubber (BV) 510 

Impressive Speaker List 

For 3-Day Show-A-Rama 

KANSAS CITY—The program for the 

three-day Show-A-Rama VI convention, 

sponsored by the United Theatre Owners of 

the Heart of America, which opens here 

Tuesday (5i has been finalized, as follows: 

MONDAY 


America t)oard of directors meeting. 

TUESDAY MORNING 

Registration and the theatre equipment 

exposition and concession display. 

TUESDAY AFTERNOON 

Grand opening luncheon, hosted by Dickinson 

Theatres, Pox Midwest Theatres. 

Durwood Theatres, Commonwealth Theatres 

and the UTO of the Heart of America. 

Invocation by Rev. James Post of Platte 

Woods. Mo. 

Welcome by Fred Souttar, president of 

the UTO. 

Introduction of the keynote speaker by 

Richard H. Orear, president, Commonwealth 

Theatres. 

"Make Way for TomoiTow," Eugene V. 

Klein, president, National General Corp., 

program keynoter. 

"Group Ticket Sales," Victor J. Rosen, 

national director group sales, Cinerama 

Theatres, Los Angeles. 

"A New Ticket Selling Plan," Richard H. 

Orear, president, Commonwealth Theatres. 

"Will You Brag or Drag in 1963?" 

Robert Cox, marketing executive, Pepsi- 

Cola Co., New York. 


America membership meeting. 

Theatre equipment exposition and concession 

display. 

"Get-Acquainted" cocktail party, with 

entertainment by the Strolling Tioubadors, 

hosted by National Cart)on Co., Missouri 

Theatre Supply Co., National Theatre 

Supply Co., Exhibitors Film Delivery. 

Special "sneak previews" of several new 

pictures will be offered Tue.sday night by 

local theatres. 

WEDNESDAY MORNING 

Country breakfast, hosted by American 

International Pictures and Manley, Inc. 

Show-A-Rama's "Sell-A-Rama," emceed 

by M. B. Smith, director of advertising and 

publicity for Commonwealth Theatres, and 

featuring 

"Hollywood Spotlight," Samuel D. Berns, 

producer, Hollywood. 

"Critic's Choice," Harry Greene, general 

manager, Welworth Theatres, Minneapolis. 

"My Six Loves," Larry Day, director of 

advertising and publicity for Central States 

Theatres, Des Moines. 

"Tammy and the Doctor," Brace Young, 

city manager. Commonwealth Theatres, 

Pine Bluff, Ark. 

Showman of the Year award to W. Wat- 

( Continued on page C-8) 

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'Flubber' Sets High Water Mark 

At Indianapolis Circle Theatre 

INDIANAPOLIS—Business is great for 

"Son of Flubber" here this week and most 

other attractions are benefitting from its 

overflow. It's the biggest thing at the Circle 

since the first release of "White Chi-istmas." 

Circle— Son of Flubber :BV) 500 

Encore— Ingmor Bergman Film Festivol (Janus), 

2nd wk 110 

Esquire— Harold Lloyd's World of Comedy 

(Cont'l), return run 115 

Indiona—The Bcsf of Cinerama (Cincromo), 7th wk. 125 

Keith's—Who's Got the Action? (Poro), 2nd wk. ..100 

Loews— Follow the Boys SMGM) 150 

Lyric—The Longest Day (20th-Fox), 1 1 Ih wk 135 

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MOVIE GUIDE is a good investment in advertising their 

monthly theatre calendar . . . many distribute it to offices, 

beauty salons, barber shops, food markets, etc. 

BOXOFTICE :: March 4. 1963 

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KANSAS CITY 

The Academy Awards nominations announcements 

broke here last Monday, 

with Durwood Theatres in the unusual and 

enviable position of displaying three of 

the five top films in its Kansas City houses 

— "Lawrence of Arabia" had just opened 

at the Saxon. "Mutiny on the Bounty" was 

in its ninth week at the Capri and "The 

Longest Day" was winding up a 16-week 

run at the Roxy. All three are on a hardticket 

basis. The Roxy, however, went back 

to a regular policy last Thursday with the 

opening of "Follow the Boys," MGM's 

follow-up to the popular "Where the Boys 

Are" of two years ago. 

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Kansas, however, was Hank Doering of 

Garnett. Missourians included Mr. and 

Mrs. Elmer Bills jr. of Moberly, Paul Eye 

of Appleton City, Mr. and Mrs. Charles 

Thomas of the Parkside Drive-In, Marshall 

Bill Bradfield of Carthage, and Frank 

Weary jr. of Richmond and Henrietta . . . 

Julian King came through town recently 

on his way back to south Missouri after 

visiting in California. 

Director David Lean, up for another 

Academy Award (he won an Oscar for 

"Bridge on the River Kwai" in 1957), was 

in town for the preview performance of 

"Lawrence of Aiabia" Thursday, February 21, 

for industrial and civic leaders. He was 

honored on the Saxon Theatre stage before 

the picture was shown. William Dauer 

presented him with a Chamber of Commerce 

plaque in recognition of his contributions to 

motion pictures, which have brought many 

people here from suiTOunding areas. A number 

of Lean's radio and TV interviews had to 

be bypassed because of last-minute schedule 

changes on the west coast. 

Sam Spiegel, producer 

of the picture, originally was slated to 

make the trip with Lean. When that arrangement 

fell through, it was thought for 

a while that Omar Sharif would be here. 

When Lean did arrive, he was on such a 

tight schedule that he was able to see very 

little of the city and met with very few motion 

picture people here. 

MGM's "Vei-y Important Persons" is the 

story of a group of people whose lives became 

radically changed because of a fog 

which keeps them based in the V.I.P. lounge 

of a London airport. 

Tvi/o Men on KCU College Bowl Team 

Have Motion Picture 

KANSAS CITY—Of the foui-man Kansas 

City University team which triumphed 

in a contest of knowledge over Noi-wich 

University, Northville, Vt., on the General 

Electric College Bowl telecast Sunday 

afternoon, February 24, two members can 

be said to have cut their teeth on motion 

picture film. One of these young men is 

Philip Marcus, son of Ben Marcus, Columbia 

Pictures division manager. The other 

is Alvin Easter, head usher at the Plaza 

Theatre, and son of A. F. Easter, who at 

one time ran a motion picture house at 

Grandview, later had the Siloam in Excelsior 

Springs and has been in and out of 

the theatre business as a sideline for a 

number of years. 

Young Marcus is an English major, a 

senior, and plans to attend graduate 

school in preparation for a career of 

teaching on the college level. He and his 

wife Judith Ann have a 16-month-old 

daughter, Mary Beth. 

Easter is the only freshman on the team. 

A three -year graduate from Westport 

High School, Al plans to major in English, 

but qualified for the College Bowl team as 

a history specialist. His sister Anna is a 

junior at the university. 

The teani was chosen in January after 

departmental eliminations, then began the 

serious coaching sessions. Since K.C.U. 

was an "alternate" contestant, no date 

Background 

could be .set for its appearance on the show. 

Notification finally came when Drexel Institute 

finished its five-week stay as an 

undefeated champion, meaning that two 

new schools would face each other the 

following Sunday. However, the team 

didn't wait for notification to start studying 

in earnest and have been meeting and 

coaching each other for several weeks. 

Having defeated their first opponent, the 

boys will be eligible to continue for a total 

of five weeks—provided they keep on winning. 

Their next scheduled rival, on Sunday 

(3), was to be Wake Forest University 

of Winston-Salem, N.C. The other two 

members of the team are the captain, Elbert 

L. Hayes, a science major, and Bill 

Williams. 

For their first contest, the boys and their 

coach, Dr. Walter Murrish, university 

forensic director, left here Friday evening by 

plane, were briefed on Saturday, and on 

Sunday before the telecast the teams 

played a number of warm-up games. 

Upon 

returning to the airport here at 1:22 Monday 

morning, the boys were surprised and 

gratified to see some 65 fellow students and 

relatives waiting to gi-eet them. The students 

carried congratulatory signs and 

posters. 

The team victory won $1,500 for the 

K.C.U. scholarship fund, an achievement 

the boys were trying very hard to repeat. 

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Impressive Speaker List Featured 

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I 

Continued from page C-H 

son Davis, director of advertising and publicity 

for Malco Theatres, Memphis, Tenn., 

who will discuss exploitation, sciencefiction 

and horror pictures, using "Day of 

the Triffids." as a specific example. 

Showman of the Year award to Russ 

Berry, city manager. Pox Cheyenne Theatres, 

Cheyenne, Wyo., who will discuss. 

"Selling the Art Pictures." 

"Man Prom the Diners' Club," Dan 

Meyers, director of advertising and publicity, 

Dickinson Theatres, Mission, Kas. 

"Miracle of the White Stallions," Paul 

Lyday, director of advertising and publicity. 

National GeneraJ Corp. 

Concession sampling luncheon-mixer in 

the trade show area. 

WEDNESDAY AFTERNOON 

Continuation of the "Sell-A-Rama" program 

with Douglas Lightner, general manager. 

Commonwealth Theatres, as emcee 

and featuring: 

Movie Guide Magazine, Nathan E. 

Jacobs, publisher, Chicago. 



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It's 

NEW 

GOOD 

Service 

Taste 

Profit 

Giveaway of a free trip to Acapulco for 

two, sponsored by Movie Guide Magazine. 

"Nine Hours to Rama." George Hunter, 

city manager. Pox Midwest Theatres, 

Springfield, Mo. 

"The Mind Benders," Eddie Forester, director 

of advertising and publicity for 

Frontier Theatres, Dallas. 

"Packaged Special Events." Gerald Karski, 

president. Motion Picture Service Co., 

San Francisco. 

Showman of the Year award to AI Donohue, 

secretai-y of the .senate of Montana, 

Great Palls, who will discuss "Citizenship 

in the Theatre." 

Showman of the Year award to Harold 

Cheatham, publicity director for Interstate 

Theatres. Dallas. 

"Come Ply With Me." Ev Seibel, director 

of advertising and publicity. Minnesota 

Amusement Co., Minneapolis. 

"Dr. No" and summarization of the midwest 

boxoffice builders plan, M. B. Smith, 

director of advertising and publicity, Commonwealth. 

An "Evening With the Stars" cocktail 

party, reception and dance, hosted by the 

Pepsi-Cola Co., will be held at the Hotel 

Muehlebach at 7 p.m. 

THURSDAY MORNING 

Continental breakfast, hosted by the 

Motion Pictuie-Alexander Corp, and Do- 

Nut Supplies, Inc. 

Concession panel, with Beverly Miller. 

Miller Drive-In Theatres, Kansas City, as 

master of ceremonies and featuring: 

"A Public Relations Program for the 

Concessions Industry." Augle Schmltt, 

president. National Ass'n of Concessionaires, 

Houston. Tex. 

"Theatre Operations as Related to Concessions," 

Paul Krueger, general manager, 

Fred Wehrenberg Theatres, St. Louis. 

"The Challenge of Prosperity in Changing 

Times," Robert Stone, vice-president 

For '63 

* Trailers 

* Electric Signs 

* Gov't Inspection for 

Customer's 

Protection 

JUICYBURGER PROD. CO. INC. 

412 W. COATES MOBERLY, MO. 

and In charge of the fountain division for 

Dr Pepper Co.. Dallas. 

Small Town Theatre Clinic, conducted by 

Paul Ricketts, Ness City, Kas., exhibitor, 

assi-sted by Show-A-Rama's honored showmen, 

and followed by an open foi-um discu.ssion. 

The Hollywood Star luncheon, with FVed 

Souttar as emcee, and hosted by the Coca- 

Cola Co. 

"A Motion Picture Spree for "63," Bob 

Bale, Bale Institute of Personal Development, 

Phoenix, Ariz. 

Presentation of UTO's Star of the Year 

awards to Jack Lemmon and Sandra Dee, 

and of the Most Promising Young Star 

award to Peter Fonda. 

Presentation of the 

UTO. 

new president of 

MPS Promotion Folder 

For Show-A-Rama Guests 

SAN FRANCISCO — Nine-year 'round 

money-making promotions are described 

in folders prepared for distribution by Motion 

Picture Service Co. of this city at the 


America Show-A-Rama VI in Kansas City 

March 5-7. The attractive blue and red 

folders bear the title. "A year-'Round Plan 

of Special Money Events or . to Get 

Moving With Vigah!" 

Each of the special event packages presented 

in the convention folder consists of 

three ad mats in different sizes, a threecolor 

lobby poster, a de luxe A trailer, heralds 

and gimmick cards. The nine promotions 

detailed in the folder include 

Screaming Mee Mee. New Year's Eve show 

for children. Thanksgiving Morning. Halloween 

Spook Convention, Back to School, 

Marathon of Fright, Doomsday Shocker 

Show, Easter Bunny Ball and Halloween 

Hob-Goblin Show. 

BOWLING 

KANSAS CITY—After 25 weeks of winter 

league competition at King Louie Plaza 

Bowl on Friday evenings, the men's and 

women's Filmrow league teams showed 

these standings: 

MEN'S 

WOMEN'S 

Team W L Teom W L 

Cowherd 

. . . .59'/2 40''2 Misfits 6S'/j 34'/, 

Weother Det 59 41 Gobel Ins. ..65i'2 34vJ 

FireboKs 43i/j 

. Sputniks . 39 

Howord's .52 48 Ticrney 61 39 

Hi Hot Club 50 50 Manley Inc 44 56 

ESO-s 49 51 Untouchoblcs 41 59 

Monoreh-Mflr 45 55 Black's 40 60 

Unknowns ...29 71 KC Mortgage 22 78 

Season high marks remained unchanged 

in the women's league, but the men's individual 

and team high scores changed all 

up and down the line. Present holders of 

scratch score high totals are: hi-10. Herb 

Shores, 267: hi-30. Larry Riggs, 657: team 

hi-10 Fireballs, 1.003: team hi-30. Weather 

Detachment, 2,699. High handicap score 

holders are: hi-10, Harley Dodson. 285: 

hi-30. Bill Dunlap, 716: team hi-10 Cowherd 

Realty, 1.082: team hi-30. Hi Hat 

Club, 3.016. 

"Gayoli' Story Rights to Lippert 

HOLLYWOOD — Before enplaning to 

Rome, producer Robert L. Lippert announced 

he had acquired the rights to an 

Earl Stemler story called, "Ga.voll," a murder 

mystei-y involving a member of the 

staff of the great Italian poet-soldier 

Gabriele D'Annunzio and will offer the 

title role to Peter Palk. 

C-8 


UTO Committeemen Hold 

Final Pre-Show Roundup 

KANSAS CITY—At the final roundup 

of the executive board of United Theatre 

Owners of the Heart of America before 

Show-A-Rrama VI. a fine turnout of 

board members and committeemen 

gathered Wednesday. February 20. in UTO 

headquarters, with Fred Souttar, president, 

leading the meeting. Other officers 

present were Paul Ricketts. Ness City. Kas.. 

first vice-president; Douglas Lightner, 

second vice-president and general chairman 

of Show-A-Rama: Bev Miller, treasurer: 

Glen W. Dickinson jr.. secretary and 

Norris B. Cresswell, executive secretary. 

Other executive board members there included 

Abbott Sher. L. J. Kimbriel. Richard 

Orear. chairman of the board; Roy 

Hill and M. B. Smith. 

Other out-of-town board members present 

were Kansans Woody BaiTitt and Al 

McClure of Wichita. Bud Broun of Phillipsburg 

and Jay Wooten of Hutchinson, as 

well as Missourians Jim Cook of Maryville 

and Ed Harris of Neosho. 

Also present were publicists Bernie 

Evens and Don Walker; Jack Wirmingham 

of National Screen Service and Harold 

Lyon, Paramount Theatre manager. 

The Joe Levlne-Paramount filmization of 

Harold Robbins' "The Carpetbaggers" will 

be shot in 70mm Super Panavision and 

Technicolor and will be released through 

Paramount. 

Generous Manager Glen Allen Aids 

Man Who Held Jaras for Ransom 

MARION, IND.— "Taras Bulba" was held 

for "ransom" when the United Artists 

feature came here to play an engagement 

at the Indiana Theatre. But when police 

intercepted the "kidnapper" of the print 

and Manager Glen Allen of the theatre 

learned of the plight of the would-be "ransom" 

collector, the generous theatreman 

ordered a basket of food sent to the man's 

home and did all within his power to bring 

comfort to the man's family of small, 

hungry and cold youngsters. 

Here's how the Main Street Reporter told 

the stoi-y in the Marion newspaper: 

Taras Bulba, the legendary Cossack 

chieftain who survived many an ordeal but 

got lost in a snowstorm in Marion, Ind., 

has been found and is on his way to an 

engagement in a Cincinnati theatre. 

"Taras Bulba" is. of course, the film of 

the same name and it was lost last 

Wednesday morning while being transported 

from the Bypass bus station to the 

Indiana Theatre. An appeal for return of 

the costly film was issued by Glen Allen, 

theatre manager. 

An anonymous telephone caller offered to 

return the film for a "fee" but he failed to 

do so until Friday afternoon—two days 

after "Taras Bulba" had been scheduled to 

open at the Indiana and after it hsid been 

necessary to substitute another film before 

a second print of "Taras Bulba" could be 

located. 

Despite the "ransom" demand for the 

film, the theatre officials decided not to 

prosecute the man when they discovered he 

was unemployed, had a wife and fom* small 

childi-en who were hungry and that the 

electricity had been turned off in his home. 

Instead of prosecuting for the loss caused 

over the film, Manager Allen wrote finish 

to the matter by ordering a basket of 

groceries sent to the man's home. 

Another print of the film was obtained 

earlier that day for Marion and the missing 

print was dispatched to Cincinnati, where 

it was due to open the following weekend.

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Texas Film Proposal 

Stirs IFIDA Protest 

From Southwest Edition 

AUSTIN—The Independent Film Importers 

and Distributors of America, New 

York, has protested against a bill, passed 

by the senate and now in a house committee, 

to place films not bearing a Production 

Code seal under the provisions of 

the Texas penal code. 

The proposal, introduced by Senator 

George Parkhuist, would open these films 

again to criminal prosecution for obscenity. 

The exemption of all films from the 

penal code provisions was obtained two 

years ago. as was a clause which permits 

films bearing the Production Code seal 

of the MPAA to use that fact as a defense 

in obscenity cases. 

The Parkhm'st bill leaves the latter 

clause untouched. 

The telegram of protest was sent by 

Michael P. Mayer. IFIDA executive director, 

to Gov. John B. Connally; Lt. Gov. 

Preston Smith, an exhibitor, and house 

speaker Byron Tunnell. The Mayer telegram 

declared the exemption of Production 

Code seal films is "an unconstitutional 

delegation of power," terming the seal as 

something issued by "private organization 

for which a substantial fee is charged." 

Meanwhile, a second film measure. 

House Bill 159 introduced by representatives 

Miller, Floyd and Whatley, faced the 

industry. 

This measure provides that city or coxinty 

prosecutors could go into county courts and 

obtain an injunction restraining the exhibition 

of a film they consider obscene. 

Its critics fear that it would permit restraining 

orders to be issued on "hearsay." 

Its critics also point out that it provides 

penalties as severe as a fine of $2,500, or 

two years in jail, or both. An informed 

source said he did not think it likely that 

the Miller-Floyd-Whatley bill would pass 

but that he doubted whether the Parkhui'st 

measure could be stopped. 

Some industry opinion, he declared, was 

favorable to the Parkhurst measure because 

by bringing films in interstate commerce 

and from abroad once more under 

the provisions of the Texas penal code, it 

would act against two types of operation 

that appear to have been drawing the most 

criticism—art houses and nudies. 

If these two types were legislated into 

the penal code, he said, it might be that 

some of the pressure for stricter censorship 

might be diminished. After all, he 

pointed out, pictures that bore the seal 

were still safe under the Parkhurst measure. 

Bill Would Extend Time 

To File Safety Pledges 

From Eostern Edition 

ALBANY—A bill extending to July 1 the 

time for a city, town or village to file with 

the .state industrial commissioner a copy of 

a certified resolution for assuming full 

responsibility for inspecting theatres and 

other places of public assembly to see if 

they comply with safety requirements has 

been introduced by Senator Thomas Laverne. 

Rochester Republican. 

The bill also extends to the same date 

the filing of exemptions specified by the 

state labor law. 

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Our FIRST FEATURE is now being edited for release within the next six weeks. 

Our SECOND and THIRD FEATURES are ready to start production. 

We are looking for several OUTSTANDING MEN to head up our distribution 

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BOXOFTICE March 4, 1963 C-11

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CHICAGO 

Qalaban & Katz plans to build a 600-seat 

theatre near Lincoln and Cicero In 

Skokie. The theatre may be leased. Parking 

facilities will accommodate 400 cars 

The new Edens Theatre will be opened 

. . . 

March 8 with "Divorce— Italian Style" by 

owners Howard and Robert Lublincr, Bruce 

Trinz and Mayer Stern. The 1.350-seat suburban 

house has a swooping, saddleshaped 

roof . Productions of Chicago, 

headed by Bill Repanc. is shooting 

a science-fiction film starring June Ti-avis 

Priedlob and Burg Lange . Ford 

and Hope Lange, who star in "Love Is a 

Ball," were in town in behalf of the film 

which will open at the Oriental In April. 

Robert Taylor was here to be a guest 

of the Town and Country Equestrian Society 

and to promote "Miracle of the White 

Stallions," Eastertime opener at the Roosevelt 

Theatre. Taylor was accompanied by 

his wife Ursula Thiess . Bill met 

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With press folk to add pointers about 

"Come Blow Your Horn" . The Palace 

Theatre, dark for two years, is serving as 

headquarters for the Re-elect Richard 

Daly Committee. 

The Bel-Air Drive-In opened for the 

season with "Taras Bulba" and "Paratroop 

Command" on one screen, and "What 

Ever Happened to Baby Jane?" and "The 

Barbarian and the Geisha" on the second 

screen . to current reports, 

B&K will charge $4.50 top for "Cleopatra." 

Clinton E. Frank is bringing in Oscarwinner 

cameraman Milton Krasner, director 

George Sidney and Jackie Coogan 

to make two Conoco commercials to feature 

the type of kids Coogan used to play 

Hans Wohlrab of Bell & Howell will 

talk on "Inter-language Translation Problems 

and Dialog Track Techniques" before 

members of the Society of Motion 

Picture and Television Engineers. "Before" 

and "after" sequences of Hollywood productions 

will be used for translated dialog 

demonstrations. 

The Variety Club's King for a Day 

luncheon will honor Walter E. "Doc" Banford, 

retired MGM district manager . . . 

George Regan Distributing Corp. has obtained 

midwest rights to "Love and Larceny" 

The Globe on the near north 

. . . side has been doing excellent business with 

"West Side Story" . Pan-American 

Council and Northwestern University are 

sponsoring showings of the Spanish "Carmen 

la De Ronda" and "El Pastorcito." 

Harry Phillips, of Ace Seating & Upholstering 

Co. was recuperating following 

surgery . Rathman has been 

added to the Avalon management staff. 

He was formerly at the Indiana at Indiana 

Harbor ... J. Bryan Allin, president 

of Allin Film Express, and his wife are 

planning a two month trip in England, 

Israel and Turkey. They will visit with 

their son. Brother Benedict Allin, who is 

studying at Ampleforth, Yorkshire, England. 

Milton Feinberg, head of National Screen 

Service in the midwest area, spent a few 

days at the Minneapolis office . . . Joseph 

Berenson, president of National Theatre 

Advertising Co., has appointed two new 

salesmen. Jack Major and Edward F. Roche 

in Chicagoland and St. Louis areas, respectively 

. Lane, office manager 

at Buena Vista, left on a vacation in New 

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Top TV Shows Bow 

To Clipped Movies 

CHICAGO—Feature movies on Monday 

nights in prime time have made such a hit 

that NBC is planning to continue them 

through the summer and probably next 

fall. NBC executives in Chicago report 

that the films presented so far, "The 

Enemy Below," "The Bravados," "Heaven 

Knows, Ml-. Allison," outpuUed comedy 

shows with top ratings on other stations. 

Movies now occupy as much time on local 

TV stations as progiams in any single 

category. WTN-TV is can-ying more than 

two dozen movies every week. 

The movie popularity on TV began on 

WGN (Channel 9i at 10 p.m., Feb. 23, 1949, 

with Jim Moran's Courtesy Theatre. Moran 

said his first show was the 1937 version of 

"A Star is Born" with Janet Gaynor and 

Fredric March. He paid a film rental of 

$150. Now, according to television executives 

here, films command as much as 

$20,000 for a single showing on one station. 

Burglars Win at Encore 

INDIANAPOLIS — Bui-glars who broke 

into the Encore Theatre were richer by a 

TV set, $10 in change and $55 in bUls, according 

to an inventry taken by Manager 

Thomas Humphrey after the loss was discovered. 

Humphrey told police that the 

money had been hidden in the projection 

booth. 

The starring lineup for WB's "Mary, 

Mary" consists of Debbie Reynolds, BaiTy 

Nelson, Michael Rennie and Diane McBain. 

New Theatre Is Started 

In Sacramento Area 

From Western Edition 

SACRAMENTO — Construction has 

started on the first new conventional theatre 

to be erected in the capital city area 

in 14 years. It is being built in the suburb 

of North Highlands opposite McClellan Air 

Force Base. 

The 900-seat house, to be known as the 

Coronet, is owned by Comstock Developers. 

It will be the first unit of a six-acre commercial 

development planned by the Comstock 

organization, which is composed of 

Mike Doukas, Jack Kasparian and Herbert 

E. Goodpastor, an aixhitect. Goodpastor 

also is the designer of the theatre. 

A. J. Longtin of Longtin Theatres will 

operate the house. Longtin also operates 

theatres at Madera, Coalinga and Willows, 

and until recently owned the Guild and 

Encore theatres in Sacramento. 

5 Months of Fast Time 

Proposed for Kansas 

TOPEKA, KAS. — Kansas Senate Bill 

No. 273, submitted by Sen. Harper, would 

enforce daylight savings time throughout 

the state from 1:00 a. m. on the last Sunday 

in April until 2:00 a. m. on the last 

Saturday in September. 

The measure reads, in part: "No department 

of the state government and no 

county, city or other political subdivision 

shall employ any other time or adopt any 

statute, ordinance or order providing for 

the use of any other standard or time." 

Associated to Open 

Small Art Theatre 


PITTSBURGH — Associated Theatres, 

which has one four-wall theatre and two 

drive-ins under construction, leased a 

vacant auto sales room at Forbes and 

Shady avenues and will remodel it for a 

325-seat art theatre, as yet unnamed. 

Thus Associated will be opening four 

situations late in the spring or early summer. 

The circuit headed by Ernest and 

George Stern, cousins, is the only theatre 

firm doing any construction at all in this 

area. 

At Monroeville. a roof has been completed 

on the new Monroe Theatre and 

work on the interior was ready to be 

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Simpson lo Remodel 

2 Knoxville Houses 

From Southeost Edition 

KNOXVILLE, TENN. — Extensive remodeling 

of both the Pike and Tower theatre.s, 

including the possibility of a new 

name for the Pike, is being planned, according 

to the Knoxville Journal. The 

Atlanta-based Simp.son OiJerating Co. took 

over operations of the theatres under long 

term leases Januai-y 1. 

The Journal account. In part, continues: 

Hugh Raincy, manager of the Riviera 

Theatre and vice-pre.sident and treasurer 

of the Simpson OiJerating Co., operator of 

three theatres, confinned the remodeling 

plans and said, "We have discussed renaming 

the theatre iPlke) but haven't decided 

definitely on it." 

Plans call for the Pike Theatre, 5532 

Kingston Pike, to be made an art theatre 

featuring quality "films from around the 

world," Rainey said. The Tower Theatre 

is at 4716 North Broadway in Fountain 

City. 

It was learned that under consideration 

is a plan for renaming the West KnoxvUle 

movie house "Capri" and featuring the 

name in large diamond-shaped letters on a 

new marquee. 

Other remodeling plans for the Pike 

call for relocating the concessions stand in 

an island-shaped booth in the lobby center, 

new and modern mui-als, revamping and 

lighting system and repainting. In addition, 

plans call for a new advertising sign 

at the street, Rainey said. 

Similar changes are being considered for 

the Tower Theatre, but complete plans 

have not been definitely decided on. The 

movie house will remain a family theatre 

showing a wide range of films. Completion 

of the work is expected "in the near 

future." 

Rainey declined to reveal the cost of the 

project. 

Larry Davidson, 520 West Hills Rd., is 

manager of the Pike. Mack Wall, 620 Radford 

PI., is Tower Theatre manager. Rainey 

said there would be few personnel changes 

at the two theatres. 

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LOUIS 

T adonna Pruitt. 20th-Fox. has been appointed 

to the national WOMPI ways 

and means committee, succeeding Bernice 

Chauvin of New Orleans, who found it 

necessary to resign . Collins. AA. 

reports that her daughter Jackie Crotty. 

is recovering after an operation . . . Dorothy 

Dressel. WOMPI president here, has 

left MOM where she was working on 

group sales for "Mutiny on the Bounty." 

Al Paladino, Universal publicist, was in 

town working on "To Kill a Mockingbird." 

which opens at the Fox Theatre, March 

8 . . . Harry Goldstein, from the New York 

office of AA, was here working on "Billy 

Budd" which recently opened at the 

Pageant Theatre . . . The Mattoon (111.) 

Drive-In will open March 22 and the Times 

Theatre at Mattoon will close March 21. 

Both are Prisina Theatres, 

Mrs. W. Monroe Glenn wrote recently 

that she has been ill and in the hospital 

in Fulton, Mo. . and Mrs. Tom 

Baker, Bunker Hill. III., were on the Row 

after a lengthy spell of illness. Accompanying 

them were their daughter and 

grandchild . . . Others on the Row from 

Illinois: Mrs. Freda Paul and son Norman. 

Carlinville; Leon Jarodsky. Paris; Al Spargur, 

Du Quoin; Mr. and Mrs. Robert 

Strauss, Benton; Herman Tanner, Vandalia; 

Mr. and Mrs. Ira Dyer. Hardin and 

Pleasant Hill; Lamar Kinder, Newton; Al 

Magarian, East St. Louis; Mrs. Catherine 

Beckemeyer, Ti-enton; Charles Mitchell, 

Salem; Ed Clark, Metropolis; Howard Hessick. 

New Athens, Louis Odorizzi, Staunton, 

and Joe Goldfarb, Alton. 

Missourians noted on the Row: Mr. and 

Mrs. Wayne House. Summersville; Mr. and 

Mrs. David Forbes, Crocker; Mr. and Mrs. 

Adolph Meyer, Cuba, and Dick Fisher, 

Willow Springs . . . George Cohn, Crest 

Films, in Springfield, 111., calling on exhibitors 

and circuit officials, reports that 

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NEW ... An 

Mr. and Mrs. James Frisina, Prisina circuit, 

were in Florida, and George Kerasotes, 

Kerasotes circuit, was in New York. 

The WOMPIs report they had a marvelous 

time at the February card party held 

at Eve Wassem's home. Table prizes were 

won by Ladonna Pruitt. 20th-Fox; Pauline 

Wrozier, Paramount, and Mae Madeline. 

Eve Wassem was presented a special prize 

for being hostess. The WOMPI board will 

meet March 13 in the 20th-Pox screening 

room. 

St. Louis Bottler Wins 

Dr Pepper January Award 

ST. LOUIS—The January Dr Pepper 

Co.'s President's Award has been won by 

the local Dr Pepper Co. in competition 

with more than 400 Dr Pepper plants 

across the nation. Wesby Parker, president 

of the Dr Pepper Co.. Dallas, presented 

a certificate and $750 in cash to 

Ramon E. Snyder, sales manager of the 

St. Louis plant. 

This was the third time the St. Louis 

company had received the award, previous 

wins coming in August 1960 and October 

1961. Only one other plant, Houston, has 

won the award three times. 

Parker commended Snyder for the 

achievement of the St. Louis organization 

in achieving an increase in case sales of 

more than 45 per cent over the previous 

January. During the month, the fourth 

coldest January in the city's recorded 

weather history, the St. Louis firm went 

on to complete modernization of the plant, 

and add route delivery and fountain account 

handling equipment and manpower; 

place a considerable number of venders, 

fountain dispensers and carton racks; engage 

in Hot Dr Pepper sampling with a 

costumed Miss Hot Dr Pepper, and initiate 

a highly successful salesmen's contest. 

Japanese Markets Sought 

By Projected Sound Chief 

PLAINFIELD, IND.—F. 

O. "Hilly" Hilligoss, 

local theatre operator and manufactm-er, 

has been in Tokyo, Japan, for 

three weeks in a quest for business connections. 

Hilligoss operates the Projected 

Sound manufacturing firm, along with his 

sons Tom and Dick. He also owns a drivein 

theatre in Terre Haute. 

He had been in the drive-in theatre business 

for several years when, about four 

years ago, he invented a housing for the 

in-a-car speakers used at di"ive-in theatres. 

He formed a company and began manufacturing 

them here. His sons joined him 

and now the firm is seeking to expand its 

line of products, possibly including such 

items as junction boxes. 

UA's "Light of Day," starring Peter Sellers 

and Melina Mercoui'i In Eric Ambler's latest 

thriller, will be filmed partly in Istanbul 

and other Turkish locations. 

ILLUMINATED Screw Driver 

for working on speaker post after dork . . . Complete with 4 driver bits; two sizes fflot head and phillips hcod 

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Sales and Service Co. 

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" 

The Birds' Is Coming" 

Draws Helpful Advice 

Kansas City—Marfie Ferrell. Adeline 

Rosewifz and Dorothy Wackerman 

of Universal have been instructed 

to put in a few advance plugs for the 

new Hitchcock film "The Birds," which 

Universal will release, by answering 

the telephone thus: "'The Birds' is 

coming—Universal." Well now, in the 

first place, this syntax caused a great 

many jibes as to the girls' grammar. 

Also, it must be said, a few easily 

startled callers said "Oops, wrong 

number," and hung up. 

The perfect retort came, however, 

when Dorothie Warnekc of Buena 

Vista called. When she heard that the 

birds were coming, she said "Quick, 

get some papers down." The Universal 

girls break up every time they think 

about it. 

New Charily Projecl 

For Charlotte Tent 

From Southeast Edition 

CHARLOTTE—The new charity project 

of the Variety Club, as announced by Chief 

Barker W. G. "Mike" Carmichael. will be 

specially built buses for children's hospitals 

in the Carolinas. These buses, to be known 

as sunshine coaches, will be used to transport 

crippled children from hospitals to 

recreational and sr>orting events. The buses 

will be equipped with devices to assist children 

unable to walk to get off and on the 

vehicles. 

Carmichael said that Variety International 

is also making sunshine coaches a 

major project and endeavoring to arrange 

to have the vehicles manufactured. The 

Charlotte tent, meanwhile, is studying the 

possibUity of converting school buses for 

the charity project. The Charlotte club 

hopes ultimately to give sunshine coaches 

to children's hospitals throughout the 

Carolinas. 

The local tent will contribute around 

$10,000 to doctors to continue the work of 

the Charity Eye Clinic the barkers here 

have supported so many years. Tent 24 

also sent Mercy Hospital $4,000 worth of 

motion pictme equipment for showing 

films to child patients and was host at a 

special showing of "The Wonderful 

World of the Brothers Grimm" for underprivileged 

children. 

Fire Starting in Paint 

Store Destroys Theatre 

LAFAYETTE. IND.—The New Main Theatre, 

smallest of three downtown motion 

picture theatres operating here, was a total 

lo.ss in a $250,000 fire that also desti-oyed a 

paint store. 

The fire originated in the Smith-Alsop 

Paint Store adjacent to the theatre and 

threatened the General Telephone Co. 

building on the other side of the New Main 

Theare. A fire wall between the theatre 

and the telephone building enabled six 

fire companies from Lafayette and West 

Lafayette to save the latter stiiicture. Explosions 

of paint peppered the fire-fighters 

who also were handicapped by sub-zero 

weather. 

C-16 BOXOFTICE March 4, 1963

— 

— 

Memphis Dominated 

By Strong Holdovers 

MEMPHIS—Two powerful holdover attractions 

stayed well ahead of the firstrun 

field here for the week. These were 

"The Longest Day," in a third week, and 

the second week of "Diamond Head." The 

best newcomer was "Two for the Seesaw" 

at the Warner. 


Maico 40 Pounds of Trouble (Univ), 3rd wk 100 

Palace The Raven (AlP) 100 

Plaza Diamond Head (Col), 2nd wk 150 

State—The Hook (MGM) 100 

Strand—The Longest Day (20th-Fox), 3rd wk 160 

Studio Never on Sundoy (Lopert); A Cold Wind in 

August (Lopert), return runs, 2nd wk 100 

Worner Two for the Seesaw (UA) 140 

'Cleopatra' Miami Debut 

Predicted for Mid-June 

MIAMI—Herb Kelly. Miami News 

Amusements reporter, writes that "Cleopatra" 

will be in Miami Beach in mid- 

June or a few weeks later. "The grapevine 

says that it will be in Brandt's Lincoln 

Theatre." 

"Bidding and counter-bidding for the 

Liz Taylor-Richard Bm-ton spectacle has 

been a cloak-and-dagger affair with 

Brandt, Wometco and Florida State theatres 

pulling and tugging for what's expected 

to be the blockbuster of 1963," says 

Kelly. 

"The mid-June date is going to be nipand-tuck. 

They're still shooting additional 

scenes in Hollywood and Spain and the 

pictui'e has to be edited. 

"It's doubtful whether the $5.50 top 

price, which will be asked in New York, 

will be in vogue here. The Miami area is 

quick to resist when movie admission 

prices are considered too high. Top prices 

are considered too high. Top price here is 

expected to be around $4.75 on weekends 

and holidays, less dui-ing the week and at 

matinees." 

Martin Circuit Promotes 

Two Alabama Managers 

OPELIKA, ALA.—A. T. Vinson, who had 

been city manager here for Martin Theatres, 

has been promoted to group manager 

in Florence. His successor as local 

city manager for the circuit is B.M. Griggers, 

who has served as manager of the 

Auburn-Opelika Drive-In. The changeover 

was effective February 10. 

Griggers has been associated with Martin 

Theatres for 12 years. A native of 

Greenville, Ala., he and his wife Margaret 

have five children—Bobby Jack, 12; Susan 

Jane, 7: Steve, 5: twins Perry and 

Terry, who will be 2 this month. 

William Bloom produced "The Man Prom 

the Diners' Club," Danny Kaye starrer for 

Columbia release. 

U. S. Adventure Series 

Popular in Miami Area 

MIAMI—The American Adventure Series, 

which in a short time has become a 

tradition in this area, is sponsored by Florida 

State Theatres, the Miami News and 

District 11 of the Florida Federation of 

Women's Clubs. It is designed to instill in 

the young people of today the heritage and 

traditions of the American way of life 

through the medium of motion picture entertainment. 

Admission to the shows held each Saturday 

morning at the Paramount, Gables, 

Beach, Shores and the Boulevard is ten 

cents with the coupon appearing in the 

Miami News. The dime will be deposited 

in a special fund to be administered by the 

federation in order that some child and 

his or her parent may be the guests of 

Florida State Theatres, the News, and the 

21 participating women's clubs in visiting 

a national shrine, such as Williamsburg, 

Gettysburg, Boston, Washington or Philadelphia. 

No child of high school age or under is 

admitted without the coupon and no adult 

is admitted without a child. The opening 

feature was Walt Disney's "The Light in 

the Forest." 

Larger New Theatres 

Defy Industry Gloom 

MIAMI—George Bourke, amusement 

editor of the Miami Herald, says, "While 

film exhibitors in other parts of the country 

are intoning threnodies of doom for 

what they say is a dying industry—the 

Miami area continues to get bigger and 

better movie-watching facilities. 

"Wometco opened the new Palm Springs 

Theatre a few months ago and the courts 

recently granted approval for the construction 

of another Florida State Theatres 

outlet in South Dade. 

"Meanwhile, the Claughton Theatre 

chain has added another link in its holdings 

with the purchase—and refurbishing 

of the North Miami Theatre at 12615 West 

Dixie Hwy. 

"It opened recently in its bright new 

dressing with the first-run showing of 'A 

Girl Named Tamiko,' starring Laurence 

Harvey and France Nuyen, and running 

day-and-date with the Trail, Riviera, 

Flamingo, Circle, Hollywood, Golden 

Glades and Palm." 

Buys Thomaston Theatre 

THOMASTON, GA.—Owners of the local 

Ritz Theatre have purchased the Silvertown 

Theatre. The Ritz will continue to 

operate Monday through Saturday, while 

the Silverman will run only Thursday 

through Saturday. Both theatres will have 

matinees on Satui'day only. 

West Memphis Orders 

Airer Film Cleanup 

MEMPHIS—The city council of West 

Memphis, Ark., has ordered a cleanup of 

its drive-in movies. An eight-page ordinance 

was passed which outlaws any movie 

or exhibition "which presents persons who 

appear naked or partly so." The city 

council said it wanted to put to an end 

West Memphis' reputation as a haven for 

movies "banned in Memphis." 

Owners of the city's only drive-in, the 

Sunset, said they have already cleaned up. 

"We made a major policy change last 

Monday," said Abner Lebovitz, part-owner. 

"We are now showing family-type movies 

only." 

West Memphis is just across the Mississippi 

river from Memphis and until the 

Memphis censor board quit banning films 

two or three years ago, all movies censored 

in Memphis hit the screens in West 

Memphis promptly. And most of the business 

was from Memphis. 

A resolution passed unanimously by the 

city council cited excessive drinking, quarrels, 

disorderliness, lewd conduct and numerous 

law violations at the drive-in as 

reasons for the ordinance. 

Howard Gainey Changes 

To Shelby, N.C., Rogers 

SHELBY, N.C.—Howard Gainey has 

come here from his native Hartsville, S. C, 

to manage the Rogers Theatre. He had been 

associated with Hartsville theatres for eight 

years, managing both the Ben-y and 

Center. In Hartsville, Gainey was a memmer 

of the Junior Chamber of Commerce 

and the Lions Club. 

The new Rogers manager and his wife 

Mariola have four children—Crystal, 5: 

Susie, 4: Joan 2 '2. and David, six months. 

The family has established residence here 

at 702 Grover St. 

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BOXOFFICE :: March 4, 1963 SE-I

Ag^L^l 

*l**?Swithis 

in the 

lea 

MEMPHIS 

. . 

Jêopenings of drive-ins and springlike 

weather were the best news in the 

Memphis territory during the week. The 

Starlight Drivc-In, Gassville, Ark., reopened 

March 1. as did the Glenwood 

Drive-In, Glenwood, Ark., which is operated 

by J. A. Eggerman . Harry Morrow 

announced that he will operate the Westwood 

Drive-In. Aberdeen, Miss., which will 

be reopened soon. 

Another motion picture featuring Memphis' 

Stella Stevens has been booked by the 

State Theatre. This one is "The Courtship 

of Eddie's Father," opening March 14 . . . 

Patricia Huessner, secretary, is the new employe 

at the National Theatre Supply Co. 

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R. L. "Bob" Bostick, southern manager 

for National Theatre Supply Co., was 

away on a business trip to Atlanta and 

Theron Lyles, Ritz, Oxford, 

Charlotte . . . 

and John Twiehaus, Starlite Drive-In, 

Clarksdale, were in town from Mississippi. 

R. B. Gooch, Savannah Drive-In, Savannah; 

Louise Mask, Luez Theatre, Bolivar; 

Andy Jonas, Trenton Drive-In, Trenton, 

and W. F. Ruffin jr., Ruffin Amusements 

Co., Covington, were on Filmrow 

from west Tennessee . . . Visiting Arkansas 

exhibitors included Tom Ford. Ford, Rector; 

John Staples, Carolyn, Piggott; Ann 

Hutchins, State, Corning; Orris Collins, 

Capitol, Paragould; 'William Elias, Elias 

Drive-In, Osceola, and Henry Haven, Imperial, 

Forrest City. 

File Suit to Desegregate 

Virginia Film Theatres 


WASHINGTON—Two Negroes, charging 

they were denied admission because of their 

race, have filed a suit to force desegregation 

at theatres in 'Virginia. The suit, 

filed at Alexandria, charges Virginia's 

segregated seating law, in effect, denies accommodation 

where theatres have no segregated 

seating facilities. A special threejudge 

panel has been asked to hear the 

case. 

The two Negroes say that they were denied 

admission to the Jefferson Theatre in 

Fairfax County and to the Globe Theatre 

in Arlington County on Nov. 4, 1962. The 

suit also claims that Virginia's segregation 

laws violate the 14th amendment to the 

Constitution, and asks a temporary injunction 

against the law's enforcement 

until a hearing. 

Defendants named in the case, in addition 

to the theatres, are the chain that 

owns them—Richmond's Neighborhood 

Theatres, Inc., which has six other houses 

in the area, and numerous state and county 

officials. 

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SE-2 BOXOFFICE March 4, 1963

. . . Ramona 

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she 

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DELTA'S JOY REMODELED—Pictured 

on the opening- night of "The 

Longest Day" is the New Orleans' Joy 

Theatre, which has been renovated inside 

and out at a cost of $20,000. The 

exterior of the theatre, lobby and foyer 

were repainted, new carpets installed, 

new anodized aluminum doors and 

anodized aluminum exterior display 

cases replaced outdated fittings, restrooms 

and lobby refitted and complete 

new concessions bar and back bar installed. 

The Delta circuit is headed 

by L. C. Montgomery, who has his main 

offices in the remodeled theatre. 

Mrs. Twyman, MPA Lauds 

Kramer's 'Child Is Waiting' 


NEW YORK—Mrs. Margaret G. Twyman, 

director of community relations of 

the Motion Picture Ass'n of America, has 

sent a special letter to educators and 

social workers urging them to see and 

bring to the attention of their friends 

Stanley Kramer's "A Child Is Waiting," 

which opened in New York and other key 

cities in mid-February. 

Mrs. Twyman praised the "brilliant performances" 

of Burt Lancaster and Judy 

Garland, who star in the film. 

[IIU^ 

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HOLLYWOOD AMUSEMENT 

CO. 

3750 Oaklon St. • Skokie, Illinois 

NEW ORLEANS 

Two Norco, La., theatres—Anna Molzon's 

Royal and the Shell Oil Co. Recreation 

Center—are resuming operation after 

months of interruption due to the strike at 

the Shell refinery there. Both Miss Molzon 

and C. A. Bechel. supervisor of the Recreation 

Center, made the rounds of Filmrow. 

The Center reopened Febraary 22 and the 

Royal on Sunday i3) ... Other Filmrow 

callers: Ervin Bourg, who ticketed Friday 

( 1 1 for the reopening of the Rebstock in 

Golden Meadows; Claude Bourgeois, Biloxi; 

M. A. Connett. owner of a string of theatres 

in Mississippi, and his assistant Marijo 

James; Jack Minckler of the indoor Ritz 

and Jack's Drive-In. Bogalusa. and Bertha 

Foster of the Violet and Port Sulphur theatres. 

Local exhibitors seen around were Ml', and 

Mrs. Rene Brunet of the Famous, who took 

delight in introducing 3-month-old Rene 

in . . . Butch and Diane Pavre and their 

youngster Dawn were here for a couple of 

days from Fort Walton, Fla., to see the 

home folks and friends. They were the 

guests of Butch's parents, Eddie and Delia 

Jean Favre, at the latter's home in Bissonet 

Plaza. Little Dawn saw her first Mardi 

Gras parade, and was the most excited one 

in the crowd. Grandma Delia said, "You 

know, the happy feeling must have been 

contagious, as we of the older clan were 

smacked with the carnival parade spirit 

like nothing in years. 

. . . 

T. V. Garraway advised Ti-answay that 

his business doesn't warrant a full week's 

schedule of shows, so he has cut down to 

two changes, Friday through Monday . . . 

Don Kay, Kay Enterprises, was in New 

John 

York for a week on business 

Winnberry, manager at Columbia, was at 

the Gulf States home offices in McComb . 

"The Birds Is Coming," chiiTJs Gail Blazek, 

Universal Exchange, in greeting incoming 

calls. 

Jack Durell of the Rowley Theatres in 

Memphis called at the Buena Vista exchange 

Earl Perry, vice-president 

here . . . and general manager of Pittman Theatres, 

motored to Lake Charles to confer with 

Joe Carlock. manager of the Pitt Theatre 

there . . . Lillian Sherrick, MPA staffer, 

was elected chairman of the WOMPI nominating 

committee at the February dinnermeeting. 

Named on the committee were 

Charlotte Niemeyer, Agnes Garcia, Claire 

Rita Stone and Anna Sinopoli. 

Addie Addison, United Aitists, was among 

us again to promote "Love Is a Ball," which 

is opening at the Saenger Wednesday the 

Paramount will move to its new 

6th . . . 

quarters in the Miles building at 2025 Canal 

St.. Suite 208. on the 15th from 2339 Tulane. 

The WOMPI have a card social on tap 

for Friday evening at the Variety Club 

quarters. There'll be lots of fun and prizes. 

Gauthier of Paramount Gulf 

recently joined WOMPI. Thirty-nine active 

members and 16 sustaining members are now 

on the WOMPI roster. Among the recent 

Filmrow staffers carrying on with the 

WOMPI as sustaining members are Ethel 

Holton, Corinne Bouche, Gladys Villars, 

Amanda Gaudet, Betty Browne and Judy 

Hanmer . . . WOMPIs who will be remembered 

with birthday greetings in March are 

. 

Anna Sinopoli H) Charlotte Niemeyer (6i 

Joann Roach 'ID Cecile Picone '18) and 

JaneElla Moriarty i30t ... Vincent Sinopoli, 

WOMPI publicity chairman, Anna's husband, 

is back home from the hospital after treatment 

for several weeks. 

Precamival Day visitors here from Fort 

Ruckner, Ala., were Mr. and Mrs. Ed Baxley. 

They were guests at the home of Mrs. 

Baxley's mother, Catherine D'Alfonso, a 

Warner staffer . . . Yvonne Brokhuft, back 

in the pink of condition, returned to duties 

at Warners after a month's absence . . . 

Nancy Saia, secretary to Elizabeth Bacon, 

United Artists office manager, is wearing a 

sparkler on her third finger left, slipped 

there on Valentine's Day by fiance HoUis 

Arieux. 

Joe Silver, 20th-Fox booker, was home 

recuperating after an operation for the removal 

of the gall bladder . . . Exhibitor 

callers at Theatre Owners Service brought 

to my attention by booker Mildred Biri 

were Joe Scafidi of the Star, Bay St. Louis, 

and A. J. Colletti and wife and their 2-yearold 

daughter . and Mi-s. Theodore 

Foret 

I 

is the former Corinne Bouche 

at MGMi were married February 9 instead 

of the 23rd as previously announced. Following 

a brief honeymoon on the Gulf coast, 

they are at home at 2609 Nashville Ave. 

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H nother popular American International 

Pictures' booking contest for circuit and 

independent bookers of Florida ended here 

February 21 with Marshall Fling, Kent Tlieatres 

booker, this city, capturing the grand 

prize of a $100 U. S. savings bond. Mrs. Anne 

Dillon, local WOMPI president, presided at 

the prize-award ceremony in the AIP office 

on behalf of her WOMPI industry service 

committee. Witnesses were Charley King. 

AIP manager, and the following members of 

his staff: Leonard Adams, Paulette Heiner 

and Allen Svodoba. a recent transfer from the 

AIP branch in Dallas. A $75 bond was won 

by Harold Popel. Wometco booker. Miami; 

one for $50 by Claude Browning. Floyd Theatres, 

Haines City, and one for $25 by Diana 

Beasley. Floyd Theatres, this city. 

Mrs. Mildred Lamb, United Artists, is the 

latest member to .join the WOMPI fold . . . 

An indiLstry bunco party has been scheduled 

by WOMPI members for the evening 

of March 12 in the social quarters of the 

Motion Pictme Charity Club at the Seminole 

Hotel following WOMPI's March board 

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Have The Know. How 

meeting . Belle Levey, United Artists, 

has been honored with an appointment to 

the national nominating committee of the 

WOMPI Ass'n. 

Louis J. Finske, Florida State Theatres 

president, has been named a member of 

the important community advisory committee 

recently formed by the local Chamber of 

Commerce as an aid to the citizenry and 

public officials in solving community problems. 

Mrs. Mary Hart, WOMPI finance chairman 

who is an expert at collecting funds 

for WOMPI charities from every available 

source, reported the recent rummage sale 

at the Brentwood housing project proved 

to be a WOMPI gold mine. She credited the 

following members with conducting the sale 

Ida Belle Levey. Betty Healy, Kitty Dowell, 

Edwina Ray, Joyce Malmborg, Vivian Ganas, 

Doris Humphries, Celia Brugh, Mildred Land 

and Lillian Woodruff. 

. . . Firstrun 

Two first-run houses ran into holdover 

dates. Sheldon Mandell began his second 

month with "The Longest Day" at the 

suburban Five Points and Iva Lowe went 

into a second week with "David and Lisa" 

at the San Marco Art Theatre 

openings of the week were "Days of 

Wine and Roses" at the downtown Florida, 

"To Kill a Mockingbird" at the Town and 

Country and "A Girl Named Tamiko" at 

the Center. 

Motion picture houses were up against 

their heaviest competition in many months 

from the live shows booked into the cityowned 

Auditorium and Coliseum, including 

pianist Van Cliburn. actress Dame Judith 

Anderson, the roadshowing of "My Fair 

Lady." rock 'n' roller Chubby Checker. "Holiday 

on Ice of 1963" and major sporting 

The suburban Edgewood went 

events . . . 

into the first regular continuous showings 

of "The West Side Story" for an extended 

run. 

Consider Indoor Theatre 

For N.J. Shopping Center 


PARSIPPANY, N.J.—Plans for a motion 

picture theatre are being considered as one 

of the business enteiTJrises to be located in 

the 20-acre J. M. Fields Regional Shopping 

Center at the intersection of Route 46 and 

Beverwyck road. 

Construction is under way on the first 

phase of the shopping center project, consisting 

of space for a J. M. Fields Discount 

Department store and a Food Fair supermarket. 

MIAMI 

AXyomctco's art theatre has inaugui'ated a 

policy of daily matinees with the engagement 

of "Divorce—Italian Style." The 

new policy is the last step in a long-range 

program according to Harvey Fleischman, 

vice-president of Wometco Theatres. The 

Normandie, Sunset and Parkway theatres 

also are presenting "Divorce—Italian 

Style" concurrent with the Mayfair . . . 

A Wometco executive was overheard telling 

a friend that President Kennedy's exercise 

program is nothing startling. His 

ushers, the Wometco executive said, hike 

50 aisles every day. 

. . 

Jay Robinson, film star who kept monkeys 

as pets in his Hollywood days, has 

taken a daytime job at the Monkey Jungle 

in South Dade County . 

ty Hutton was in 

. . Actress 

Miami briefly en 

Bet- 

route 

to San Juan. Puerto Rico . Miami painter 

Shirley Green has a showing of her oils at 

Wometco's Mayfair Art Theatre through 


Cesar Romero was in Miami on a personal 

appearance tour for the opening of 

his latest movie. "We Shall Return!" He 

looked up the bronze statue of Cuban patriot 

Jose Marti in Bayfront Park and 

took part in a rose-wreath ceremony for 

his grandfather at the statue with the 

mayor and members of Brigade 2506. 

While Bob Hope was here for the National 

Parkinson's Foundation Benefit he 

made a TV commercial at our swank new 

Doral Country Club, sinlcing a 30-foot 

putt after 30 minutes of trying. But the 

audio portion misfired and he had to 

spend another half-hour before he succeeded 

again. Hope plans to play in the 

Doral Pro-Celebrity tomnament March 

20, the kickoff to the $50,000 Open. 

Addie Addison flew into Miami recently 

to make exploitation plans for the world 

premiere of United Artists' "Love Is a 

Ball. " which will take place March 6 at 

Florida States' Olympia. Beach, and Gables 

and Shores theatres. 

Baruch Lumet, whose son Sidney, brilliant 

young director who brought "Long 

Day's Journey Into Night" to the screen, 

has been appearing in "The Tenth Man" 

at the Coconut Grive Playhouse. His son 

is busy turning "Fail-Safe" into a picture. 

Leroy C. Griffith, owner of the Variety 

Theatre on Miami Beach, as well as comparable 

theatres around U.S.A.. will cast 

his first movie, "Millionaire's Nudists," 

this month. He has already picked the female 

star. Virginia Bell. Casting will take 

place in the office of the DeLido Hotel 

publicist Harry Kane. Howard Warren of 

the Thunderbird Studios here will make his 

film. They will be shot in Miami Beach. 

Miami. Homestead and the Keys. He is 

planning a second film to star Blaze Starr. 

N/fe»^S$ing(jp. - BOX 626, omaha i, Nebraska 

Walter Higgins Retires 


MERRICK. L. I.. N. Y.—Walter F. J. 

Higgins. vice-president of Prudential New- 

York Theatres. Inc.. announces his retirement. 

Higgins started in business in 1921 

as office manager and accountant in the 

Olympian Theatres in Boston. 

SE-4 BOXOFTICE March 4, 1963

Interstate Award 

To Frankenheimer 

DALLAS—John Frankenheimer. director, 

has been selected winner this year of Interstate 

Theatres' Gold Star award. Raymond 

Willie, vice-president and general 

manager of the circuit, said he hoped that 

Frankenheimer could come here next 

month to receive the citation. 

The Gold Star award cited Frankenheimer 

for his "Outstanding Contribution 

to the Motion Picture Arts as a Director." 

Frankenheimer is responsible for two films 

this year which are contenders in the 

Academy Awards ballotting— "Bird Man 

of Alcatraz" and "The Manchurian Candidate." 

Frankenheimer was a Dallas visitor 

last 

fall on a publicity junket for the latter 

Willie made the announcement after 

film. 

returning from studio meetings in Hollywood. 

Dick Empey New Manager 

At Ft. Worth Hollywood 

DALLAS — Dick Empey has been appointed 

manager of the Hollywood Theatre 

in Fort Worth 

Oto 

succeed LeRoy 

Ramsey, who resigned. 

Empey has moved 

here from Duluth 

with his wife and 

three children. He 

has managed theatres 

in Duluth. Minneapolis 

and Detroit, 

Mich. 

Norman Levinson, 

Dick Empey general manager for 

Trans-Texas T h e- 

atres, and Jim Brassell. chief buyer and 

booker, introduced Empey to his duties at 

the Hollywood, which is operated by Trans- 

Texas. 

Licvinson said the Hollywood will soon 

be completely remodeled. 

Empey began his career in Minneapolis 

as an usher. Ramsey said he would announce 

a new connection soon. 

Shanks Vending Business 

Added to Wometco Lineup 

From Southeost Edition 

MIAMI—Stockholders of Wometco Enterprises 

and Shanks Distributing Co. of 

Columbia, S.C, have approved a stock exchange 

which will make Shanks a subsidiary 

of Wometco. Shanks is the largest 

vending and in-plant feeding company in 

South Carolina. Sabel Shanks will continue 

as executive officer of the Shanks 

company. Wometco operates vending operations 

in Florida. Georgia, the Bahamas, 

the Canal Zone and the Republic of Panama. 

Preston Smith Puts Service Above 

Politics in Organizing Senate 

AMARILLO — "Whip-cracking is not a 

good phrase to describe Lt. Gov. Preston 

Smith of Lubbock for he is not a dominating 

man," wrote associate editor Paul Timmons 

of the Amarillo Globe-Times in a 

feature article profiling the recently elected 

Texas exhibitor. 

"Preston Smith has not sought to dominate 

the senate. Nevertheless, it is obvious 

from the committee appointments that he 

organized the senate himself. He makes 

no apologies for the appointments," Timmons 

wrote. 

Timmons quoted the new lieutenant governor 

as saying: "I am proud to take the 

responsibility for the organization. I discussed 

the organization with the senators 

but I made the appointments myself. I 

tried to appoint men who would do a 

good job. regardless of politics." 

The editor pointed out " : 'Regardless of 

politics' is no idle phrase. That becomes 

apparent as you note the important committee 

assignments which went to men 

who supported Smith's opponents for 

election." 

"That may not be the way to make committee 

assignments—it hasn't always been 

done that way— but that's the way I did 

it." Smith was quoted. He pointed with 

pride to the senate budget subcommittee. 

"I put over 100 years of experience on 

that committee." 

Timmons said Preston Smith has the 

firm conviction that it is the job of an 

elected official to do what the people 

want him to do. He believes he is working 

for Texas, for the good of Texas. 

As he made his assignments. Smith considered 

the areas represented by the different 

senators, especially those from the 

larger areas of taxpaying citizens, seeing 

that these were represented on all important 

committees. "I think that it is important 

that all areas should be represented 

on all committees. We have spread out the 

committee appointments," Smith said. 

Smith thinks that with the assignments 

well spread out "the senate can go to 

work and in 60 days discharge the committee 

responsibility and then go into floor 

consideration of bills." He doesn't believe 

legislation should be bottled up. 

Timmons reported Smith was a practical 

man in office, just as he was in his successful 

business career in Lubbock, where 

he became a theatre owner in 1936. His 

theatres are now being operated by Video 

Independent, but he al.so owns a bowling 

alley, an automatic laundry and is a 

licensed realtor. Piom these entei-prises 

he has learned that bills must be paid 

and you cannot expect someone else to pay 

them. 

"You are not going to find me supporting 

a proposition and then opposing the 

tax bill to finance it," he promised. 

Smith has been in Texas politics for 12 

years and is proud of his past record. The 

accomplishment that gives him the most 

satisfaction is the law which established 

a permanent building program for all state 

colleges. Timmons said. Already this has 

been a $100 million program. "Before this 

program was established, only the University 

of Texas and A & M had a building 

program. The other colleges couldn't 

get anything." He worked extremely hard 

on this program after suffering a defeat 

when it was first presented. He went on 

to investigate every possible phase of this 

particular problem and finally saw it succeed. 

Laurence Harvey's "The Ceremony," for 

UA release, is a suspense diama of an Irishman 

awaiting execution in a Tangier prison 

for a murder he didn't commit, and of the 

daring attempt by his girl and his brother 

to effect his escape. 

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BOXOFTICE :: March 4, 1963 SW-1

. . 

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DALLAS 

Tîltun O. "Buddy" Rinimer has been 

promoted to sales manager at United 

Artists, succeeding Jay Moore, resigned. 

Jim Crump was moved to city salesman, 

talcing over Rimmer's old spot. David Shipp, 

left Allied Artists to succeed Crump in 

eastern and southern Texas. 

Paramounteers had a big time at their 

Saturday night tacky party, dance and 

game night. Azalle MacNeil and her husband 

won first prize with their tacky costumes. 

Paul Rice and Buck Weaver. Paramount 

representatives at Oklahoma City, 

were in town and enjoyed the party. H. K. 

"Buck" Buchanan wore one of those loud, 

wide ties he received at a party in Oklahoma 

City several years ago. and added 

new autographs on the neckpiece. 

Reed Watley, his wife and two lovely 

daughters were on the Row. While the 

Watleys booked for the Sunset Drive-In 

at Temple and the 77 at Cameron, the 

girls were busy with coloring books. Their 

warm smiles won all who met them . 

Ray Moore, who took over operation of 

several drive-ins at San Antonio some 

time ago. was on the Row with his young 

son, now several inches taller. 

O. L. Smith was in from Marlow with 

his 45-pound English bulldog Whimpy, 

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the successor of a 16-year-old pet which 

died some time ago. Smith arranged bookings 

for his Alto Tlieatre. which he has 

leased. He's helping out the new owner 

for a while . . . Sam Kellogg was here 

booking for the Surf and Twin Palms 

drive-ins at Corpus Christ! . will open 

his Portland Drive-In in April. 

M. W. Larmour of the National Theatre 

in Graham got to talking about his editorial 

work during a stop at Paramount 

on a Row booking trip. He has edited the 

Scandal Sheet for the Graham Rotary 

Club the last six years and made it so 

popular that its subscription list covers 

all states in the U. S. and many foreign 

clubs. Larmour. a Rotarian since 1926. has 

served as district governor and now is a 

member of the Rotary International magazine 

committee. He's proud of the fact 

that the Graham club is rated at 800% 

in support of the Rotary educational project 

of helping send brilliant students overseas 

for advanced studies. 

Sympathy to Marvin Godwin on the 

death of his wife. Pallbearers were Dutch 

Cammer. David Shipp, C. P. Fess, Roy 

Adams, Bill Wood and Ben Graham, 

Filmrow men . . . There was a lot of cigar 

all 

smoking on Filmrow a couple of days. 

Dubs Hayle of Jefferson Amusement Co. 

passed out the cigars following the birth 

of his first grandchild, a son named Layne, 

born to his daughter Susan, who lives in 

Lubbock. Joe Love was the other industryite 

announcing his first grandchild, 

but the owner of the Plaza at Garland 

was too busy to give us the details. 

The husband of Madee Bradley, booker 

at Paramount, was transferred to St. Louis 

by the Texas Pacific railroad. He'll be commuting 

to Dallas for some time. 

The flu bug has hit Texas. Bob O'Donnell 

of General Films was in New York 

and was very ill for several days before he 

could be brought home to be cared for by 

his local physician. Johnnie Hardin. Hardin 

Theatre Supply: Patsy Holt. Dixie 

Fields and Marvel Lee Sullivan, all of 

Paramount, also have the flu. 

Sympathy is extended to the family of 

Lonnie Ponton, who was a projectionist 

more than 48 years. He was found dead 

in bed at home Monday; death was attributed 

to natural causes. Ponton was 

boothman at the Jefferson Drive-In and 

most of his industry service was here in 

Dallas. Survivors include his wife who has 

been seriously ill in Baylor Hospital for 

some time. 

The theatreman's friend, Lou Walters, has 

again come forth with a wonderful device 

to help around a theati-e. He now has an 

illuminated flashlight screwdriver ideal 

for use on theatre posts after dark . . . 

Marvel Lt-e Sullivan. Paramount receptionist, 

spent her holiday weekend moving 

into her new home in DcSota. 

It was nice seeing Bernie Serlin of the 

Paramount home office publicity department 

in Dallas Tuesday for a brief visit 

with Interstate in behalf of the "Hud 

Bannon" opening . Olsen. Paramount's 

southwest merchandising manager, 

left Tuesday for Texarkana, where he will 

work on the premiere of "Papa's Delicate 

Condition." Olson is handling this assignment 

even though it is not in his territory 

because Leonard Allen, who usually 

covers that area is busy in New Orleans 

covering the opening of "My Six Loves." 

In spite of the sudden cold snaps, we are 

looking forward to a good season this year 

and several theatres are planning to reopen 

soon. At this time we have word that 

the Cox Drive-In, Muleshoe, will reopen 

April 1, as will the Mesquite Drive-In, 

Jacksboro. The Capri Drive-In, Marshall, 

reopened as of March 1. 

Tom Polka, who has been manager of the 

Stanley, Luling, for many years for Leon 

Glasscock, has now leased the theatre and 

will be in complete charge of operations. 

The buying and booking will be handled 

for Polka by Texas Theatre Service . . . 

Arthur Caywood called to advise that his 

Brady, Brady, was destroyed by fire Thursday 

a week ago. He is operating the Texas 

now but will rebuild the Brady, which has 

a much better location since it is on the 

square. 

Forrest White of In-Dex Booking Service 

is in Gaston Hospital, having undergone 

surgery February 25. Mrs. White reports 

he is doing nicely and there were no complications 

to cause any undue alarm . . . 

Vean Gregg. Interstate booking department, 

has a new son-in-law, James Harris 

Denison jr.. since his daughter, Anne Mc- 

Queen Gregg, was married Saturday morning 

in St. Michael and All Angels Episcopal 

Church. The young couple will reside 

in Dallas. 

The VVOMPIs have done it 

again. Radio 

station KBOX offered a 30-cup coffeemaker 

to the organization turning In the 

most Sunshine labels and the WOMPIs 

won. Saturday '2) they were to find out 

whether or not they were first place winners 

in the CCA contest. 

At the Texas Society for Crippled Children 

Easter seal envelope stuffing session 

last Wednesday night, the members present 

from WOMPI surprised Rosa Browning 

with a nice turnout to help with the 

work and then served cake and ice 

cream 

in honor of her birthday. 

MOM recently converted its accounting 

system into IBM setups, consolidating exchange 

offices into regional accounting divisions. 

The Dallas office now handles the 

southwestern division accounting, consisting 

of Denver. Kansas City, St. Louis 

and Oklahoma City branches. At the same 

time, several personnel changes have been 

culminated. William F. Burke, formerly 

office manager of the MGM Minneapolis 

office, has been transferred to Dallas to 

become southwestern division accounting 

manager. Burke has been with MGM for 

16 years, having started as a shipper, 

then as a booker and later office manager. 

Other recent personnel changes in the 

Dallas MGM office have been the promotion 

of James Ronsiek from salesman to assistant 

exchange manager, following the 

transfer of Connie Carpou to the MGM 

New Haven, Conn., exchange as manager. 

Upon the recent retirement of Tony Philbin. 

Carl Swenson, who was formerly cashier 

and who had been with the company 

29 years, was promoted to office manager. 

Mrs. Christine Davis, formerly assistant 

cashier, has been promoted to division 

and exchange cashier in the Dallas office. 

SW-2 BOXOFFICE :: March 4, 1963

send 

Noisy Chase at Theatre 

But Watchman Sleeps 

DALLAS—The greatest show at the Wilshire 

Theatre on a recent Sunday night 

was not on the screen, relates a local reporter. 

It all started shortly after midnight, 

when two bui-glars entered the theatre 

at 6106 East Mockingbird while a nightwatchman 

was sleeping in a back room. 

They went to work peeling the safe. Unable 

to get it open, they finally put the 

safe on a dolly and started working it 

toward the door. At the entrance, they 

ran into patrolmen J. L. Wright and C. T. 

Griffith. Tlie bmglars dropped everything 

and made a run back through the theatre. 

The police officers gave chase and the 

whole group ran down an aisle and out 

a back door, with the burglars dropping 

450 pennies along the way. The chase 

continued through a housing project, with 

the officers losing one burglar and finally 

nabbing the other about three blocks from 

the theatre. 

By this time detectives J. D. Byrom 

and C. F. Brandley had arrived for an 

official investigation at the theatre, where 

they found scattered around a sledge hammer, 

crowbars and a gas mask—and one 

still-sleeping nightwatchman. 

"I heard a noise, but I thought it was 

the garbage man," he said as detectives 

woke him up. 

School Receives Bulk 

Of H. S. Griffing Fund 

OKLAHOMA CITY — Casady School, 

Pennsylvania and Britton road, will receive 

approximately $200,000 for its Griffing 

memorial fund set up in memory of the 

late Henry S. Griffing family. 

Griffing was president of Video Independent 

Theatres for many years until 

his death. 

The fund was set up following the 

deaths of Phillip and Linda Griffing, who 

with their parents were killed in a Pennsylvania 

plane crash in 1960. District 

Judge W. R. Wallace jr. approved the distribution 

after J. C. Updike, trustee, appeared 

and asked that the trust be terminated 

and placed on record. 

The trust provided that in case of the 

deaths of the two children the fund be 

distributed between a religious, a charitable 

and educational enteiprise, leaving the 

distribution up to the trustees. 

All Souls Episcopal Church was bequeathed 

$70,000 for a pipe organ, Oklahoma 

Art Center was given $1,000 and 

Casady School the remainder, $200,000. 

Hosts Area Service Fliers 

From New England Edition 

HARTFORD — Ray McNamara, Allyn, 

hosted civil air patrol, air national guard 

and reserve representatives at a screening 

of Paramount's "Strategic Air Command." 

EL 

PASO 

The Junior League of El Paso Children's 

Film Series featured "The Seventh 

Voyage of Slnbad" at the El Paso Museum 

of Art auditorium Satui-day afternoon. The 

performance was free to childi-en of 

museum association members and 25 cents 

for others . . . The Department of Drama 

and Speech of Texas Western College, In 

cooperation with the El Paso Centennial 

Museum and its director Rex Gerald, has 

established the El Paso theatre history section 

under Donald Brady as curator. Theatrical 

histoi-y has been a neglected aspect 

of the cultural inheritance of the city, and 

the establishment of the new museum section 

Is a partial step in correcting this 

omission, Gerald said. All contributions 

will be valued: programs, handbills, costumes, 

photographs, newspaper and magazine 

clippings, souvenirs, ticket stubs, and 

the names and addresses of persons and 

stars once connected and acquainted with 

early El Paso's theatrical history. 

A 22 -minute short subject, "Friendly 

Neighbor," color documentary of President 

and Mrs. Kennedy's state visit to Mexico 

last fall, was shown over a weekend at 

three Interstate theatres, the Plaza, State 

and Pershing . . . James H. "Hai-po" Davis, 

engineer for Modem Sales & Service Co., 

Dallas, was in servicing Trans-Texas and 

Texas Consolidated theatres ... A new 

screen was installed at Interstate's downtown 

State Theatre. On hand for the task 

was "Harpo" Davis, Gordon R. Jones, Kenneth 

A. Yonge and Edgar Nesom sr. 

Bill T. Bohling, manager at the Capri, 

was selected as a member of the finance 

committee of the El Paso Safety Council. 

Bohling sent the following letter to Albert 

Yonge, business agent of Local 153 of 

projectionists: 

It affords me a welcome avenue for expressing 

my oppreciation for the efficiency, good judgment, accuracy 

ond cooperation displayed by you and your 

operators in the presentations of the Cinerama film 

"The Wonderful World of the Brothers Grimm." 

It is not often found in one group to do so much for 

the improvement of screen presentation os the locol 

projectionists hove been able to do. Perhaps it is truer 

to say that it is rare to find in such a group of men 

to give such service and at the some time to interest 

our patrons, service staff, and management in making 

the Capri Theatre a more permanently beautiful place 

in which to work. 

You must also rejoice ot the affectionotc tributes received 

in this office in letter and personal form for 

your untiring service in doing a job well dor>e. 

As for myself, it has been a keen source of pleasure 

to be associated with your local. May I my hearty 

thanks and best wishes for many more years in which 

to enjoy your friendship ond cooperation in our screen 

presentations. 

SAN ANTONIO 

JJaty Jurado, film star, was a recent 

visitor in town . . . The Alameda has 

Miguel Aceves Mejia. film star-singer coming 

up for an eight-day engagement, starting 

April 14. Others on the program will 

include Lupe and Raul, Mariachi Latino, 

America Martin and El Gran Richard, with 

Mateo Camargo acting as emcee. 

Clifton Ketner, 74, former actor and theatre 

musician, died in a local hospital. His 

brother Lester is local Boxoffice correspondent. 

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Dill Cleverdon, who has been operatiiiR 

the Ritz at Altus for several years, 

writes he sold the building and closed 

the theatre February 1. There is a possibility 

that it will never be reopened. Bill 

and his wife Viola still own and operate 

the Ritz at Eldorado and both work at the 

Altus Airforce base at Altus five days 

each week. Bill is now a licensed pilot and 

travels over the country, most of the time 

for the base. They have a daughter Sue 

who is a student at Oklahoma State in 

Stillwater, and another daughter Martha, 

who is married and lives in Nebraska with 

her husband and a young daughter. 

lona McGehee, secretary for Bob Barton 

at Barton Theatres here, came out of an 

automobile accident with a badly injured 

shoulder. She has been off work for a 

few weeks and Bob, who buys and books 

for the Barton Theatres, reports he had 

been up to his ears in work, and certainly 

will welcome her back on the job . . . Diana, 

daughter of Roy Avey jr. and wife of 

Jerry Smith, was on the Row recently 

with her 4-month-old daughter Stacey 

Lynn. Avey and Smith operate the Theatre 

Booking and Calendar service at 706 West 

Sheridan. Avey also operates the Ritz 

Theatre in suburban Britton. 

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O. L. Smith, Alamo and Longhorn theatres 

at Marlow. recently displayed to all 

of Filmrow his Citation from Boxoffice 

for showmanship on a double feature program, 

"Devil on Wheels" and "Born to 

Speed." A picture and writeup on the 

Smith promotion appeared in Boxoffice 

Showmandiser several weeks ago, but he 

had overlooked the article and was surprised 

by the citation . . . Morris Loewenstein. 

Majestic Theatre owner, has been 

bedfast at home with pneumonia, but is 

now improved, his wife reports. 

Exhibitors seen on Filmrow: Clint Applewhite, 

Liberty, Carnegie; Virby Conley. 

Ellis and Ranger, Perryton, Tex.; E. B. 

Anderson. Riverside. Norman; Dale Smith. 

Movie Park Drive-In, Siloam Springs, Ark.; 

Mary Downing, Crown, Collinsville; Mr. 

and Mrs. Jack Johnston, Washita, Cordell; 

Elben Ingram, Arnett; Johnny Jones, Video 

partner and city manager. Shawnee; Leonard 

White, Tech. Weatherford: Mr. and 

Mrs. T. V. McDowell. Bison. Buffalo; and 

Don Abernathy. 89er. Kingfisher ... In 

from Dallas were H. K. "Buck" Buchanan; 

Glen Fannin, independent distributor; 

Paul Short, division manager for National 

Screen Service, and Sol Sachs, Continental 

Pictures. 

AMARILLO 

Tt seems that every time this reporter 

plans a trip out of town the roads turn 

to ice and snow. Such was the case on 

our recent trip back to Dallas after a long 

projec- 

absence. Jimmy Cheshire took ouition 

room job here for three nights and 

we made the trip with Ross Thomas. Our 

daughters were in school so the rest of 

the Earl Moseley family had to stay behind. 

Ross, who had never been to Big 

D before, got his drummer pupil. Doyle 

Savage, to cover his job at the Patio Club. 

We were pressed for time and picked up a 

speeding ticket near Vernon, and we did 

not stop at Wichita Falls at all. But when 

we got to Dallas that night, w'e nearly 

froze! We stayed in the home of the 

Lawrence Barrens, Lackwood Theatre, and 

checked by the John W. "Jake" Praters, 

Arcadia, and later saw David A. Boyd jr., 

stage employes Local 127 business agent. 

What would a Big D trip be without us 

seeing the J. T. Orrs and Ruth Wafford. 

former Plaza partners, so we went by before 

he went to work with the promise 

we would return when Orr got back from 

the Irving Theatre that night. It turned 

out to be a surprise birthday party, complete 

with cake, for Ross. 

On the second and last day we made 

a tour of downtown theatre row and saw 

Paul W. Humphries, Palace; H. T. Covington. 

Capri, and Charles A. Harcum. Majestic, 

and went to Fort Worth without 

having gone down on Filmrow. where we 

used to cover for Boxoffice. and missed 

seeing so many people due to lack of time. 

However, we did learn that Shelton Mc- 

Cuistion. whom we had worked with in 

Cleburne, had been killed in an automobile 

accident a few months ago. 

Since returning home, the weather has 

gone through the four-seasons range, plus 

two more that can't be tabulated. Whether 

it helped or hurt business depended upon 

the pictures. But Carl Bonefiel cut his 

Monday-through-Thursday matinees at 

the Victory, Paramount Manager Arthur 

Crespin sprained his arm in a freak fall 

down his office steps and State Manager 

Claude Handley put a coffin display in his 

lobby for "The Raven." One local TV station 

went into $55,000 worth of studio color 

equipment to transmit local shows and 

the other two stations went to national 

color for the first time. 

. . 

Other shoHTOen started traveling, too. 

"Music at Midnight" was staged in Lubbock 

before coming here and local projectionists 

and stagehands covered both 

spots. Then they returned to Lubbock immediately 

for the Fred Waring show and 

the ice-on-roads returned. Paramount projectionist 

Jimmy Cheshire returned after 

the show with Esquire boothman Roy 

White and his wife, but Twin north projectionist 

Charles Petters, victim of an 

automobile accident that nearly killed 

him not long ago, returned the following 

day by bus . Ross Thomas, who worked 

props with "Music at Midnight" in the 

twin Plains cities, made arrangements with 

Midland-Odessa business agent S. E. Furlow 

to continue working it over the weekend 

at the Midland High School auditorium. 

He left here by bus Thursday 

night for the engagement on ice and got 

fouled up on the bus change in Lubbock. 

Whereupon he caught a plane for Midland 

which put him in there an hour late. 

The wife of Amarillo business agent 

Solon May returned her father to Oklahoma 

and w'ent to California w'here her 

sister is ill . . . Victory projectionist Carter 

Wilson took his station wagon to Lubbock 

and back . . . Jimmy Cheshire and 

Warren Kane di-ove to Guymon. Okla.. to 

return a teletype machine. 

Valerie Varda, a Hungarian actress, will 

play an important role in Melville Shavelson's 

"A New Kind of Love," a Paramount 

release. 

WAHOO is 

the 

ideal boxoffice attraction 


"off-nights". 


details. 

ing or car capacity. 

HOLLYWOOD 

Be sure to give seat« 

AMUSEMENT CO. 

3750 Ookton S». Skokle. Illinois 

SW-4 BOXOFTICE March 4, 1963

— 

— 

— 

— 

— 

'Flubber' & 'Diamond' 

Click in Milwaukee 

MILWAUKEE — "Son of Flubber" at the 

Riverside Theatre was the outstanding 

grosser of the week and led the local firstrun 

parade. In second place was "Diamond 

Head" at the Warner. Sub-zero weather 

continued to curtail attendance, forcing 

several houses to report far below average 

figures. 

(Averoge Is 100) 

Downer Boccaccio '70 (Embassy), 2nd wk 120 

Poloce The Longest Day (20th-Fox), 9th wk. ..100 

Riverside Son of Flubber (BV) 300 

Strand Mutiny on the Bounty (MGM), 9th wk. ..100 

Times Boccoccio '70 (Embassy), 2nd wk 120 

Towne The Hook (MGM); Cairo (MGM) 90 

Warner Diamond Head (Col) 200 

Wisconsin The Trojan Horse (Colorama); The 

Mongols (Colorama), return run 75 

Opening of Big New Pictures 

Makes Minneapolis Perk Up 

MINNEAPOLIS—With a stalk of sugar 

cane "in glorious color" leading the way, 

Mill City theatre percentages again began 

to look respectable. "Diamond Head," second 

week at the St. Louis Park, led a host 

of blockbusters with a startling 300 per 

cent. Also terrific were three debut films, 

"Son of Flubber" at the State with 230 

per cent, "To Kill a Mockingbird" at the 

Mann with 200 per cent, and "Days of 

Wine and Roses" at the Centui-y with 170 

per cent. The "Grimm"—Cinerama offering, 

in its 30th week at the Cooper, also 

held up well at 175 per cent. Only four 

of 13 first-run houses finished below average 

for the week. 

Academy Mutiny on the Bounty (MGM), 9th wk..lOO 

Campus Othello (Univ) 90 

Century Days of Wine and Roses (WB) 170 

Cooper The Wonderful World of the Brothers 

Grimm (MGM-Cinermama), SOth wk 175 

Gopher Follow the Boys (MGM) 100 

Lyric—40 Pounds of Trouble (Univ), 3rd wk 65 

Mann To Kill o Mockingbird (Univ) 200 

Orpheum The Raven (AlP) 90 

Stole Son of Flubber (BV) 230 

St. Louis Park Diamond Head (Col), 2nd wk 300 

Suburbon World Trial and Error (MGM), 2nd wk...lOO 

Westgate Othello (Univ) 75 

World 

Dovid and Liso (Cont'l) 125 

2 Hard-Ticketers Turn In 

Robust Scores in 

Omaha 

OMAHA—The most strength at the boxoffice 

for first-run offerings was shown 

by holdovers last week—and the pacemaker 

remained the Cooper, where 

"Mutiny on the Bounty" tripled average 

figures in the third week. The movie business 

was commendable in the face of numerous 

other entertainment attractions, 

including Golden Gloves and a heavy menu 

of hot basketball pairings. 

Admiral Billy Budd (AA), 2nd wk 1 40 

Cooper Mutiny on the Bounty (MGM), 3rd wk. ..300 

Indian Hills The Wonderful World of the Brothers 

Grimm (MGM-Cincramo), 9th wk 250 

Omaha 40 Pounds of Trouble (Univ), 2nd wk. ..125 

Orpheum Term of Trial (WB) 90 

State The Hook (MGM); Cairo (MGM) 85 

Greek composer Manos Hadjidakis has 

completed four songs for WB's "America 

America." 

Lines for Disney Show 

Test Manager's Fitness 

Des Moines—Add to the list of 50- 

mile hikers: C. L. McFarling, Orpheum 

manager, who deserves the unique honor 

of pacing off many a mile within the 

confines of one square block! Mac 

passed the President's fitness test Saturday, 

February 23, thanks to "Son of 

Flubber" and swarms of youngsters. 

The latest Disney release at times had 

the kids hned up for three blocks to 

buy tickets, while another line of those 

holding tickets and waiting to get into 

the theatre stretched for two blocks. 

All day long, McFarling "hiked" around 

the block to keep his boxoffice tot 

traffic in tow. Seven policemen were 

on hand to help out. 

Some of the patrons who waited in 

line as long as two hours were from far 

away—Perry, Waterloo and Knoxville. It 

was cold. It was snotving. It was incredible. 

Distributors Upheld 

In St. Cloud Lawsuit 

MINNEAPOLIS—Bmt and Freeman 

Parsons, who operate the Eastman Theatre 

in St. Cloud, lost their antitrust suit 

against the Minnesota Amusement Co., 

which has the Paramount Theatre in 

St. Cloud, and distributors. The Parsons 

charged there was a conspiracy over a 

period of six years to deprive the Eastman 

Theatre of the best motion pictures. 

Judge Gunnar H. Nordbye, in ruling 

there was no actionable conspiracy in restraint 

of trade, upheld distributors' right 

to choose their own customers. He pointed 

out the Paramount seats 1,409 and runs 

daily matinees, while the Eastman seats 

450 and has matinees only on Sundays, and 

commented that the Paramount matinees 

alone would increase the distributor rental 

returns ion percentage). 

"The distributors cannot be required to 

carry on their business contrary to their 

best interests," Judge Nordbye stated, and 

stressed that any arrangement to split 

product between the two theatres would 

not be to the best interests either of MAC 

or the distributors. 

"The evidence requires a finding that 

the distributors as well as MAC were 

acting in furtherance of their best business 

interests . . . when the distributors ac- 

. . . 

corded the bulk of their superior motion 

pictures to the Paramount instead of the 

Eastman they would have shown a 

lack of ordinary business prudence had 

they acted otherwise," Nordbye ruled. 

The distributor defendants were Paramount, 

MGM, 20th-Fox, Warners, Columbia, 

United Artists, and Universal. Previously 

Buena Vista and Allied Artists had 

been dismissed as defendants. 

Vern Brown Returns 

To Exhibition at 79 

MISSOURI VALLEY. IOWA—Vern S. 

Brown, with nearly 50 years experience in 

the movie industry, is back in the midlands 

to run the Rialto Theatre here. 

Brown, who is 79 but shows more steam 

than many persons half his age, opened 

the Rialto last week. It had been closed 

since the death of Nate Sandler, who had 

charge of its operation until his death 

several months ago. 

"Kind of hated to give up my hunting 

and fishing," Brown said in discussing his 

improvement plans for the Rialto. "But 

if my wife's willing to put up with moving 

back, I'll get the job done." 

The Browns had retired at Boise, Ida., 

"where the bass and perch and trout fishing 

are out of this world," the dynamic 

theatreman said. 

Brown started in the film business in 

1916 with Mutual in Omaha. His positions 

as a salesman, branch manager, trouble 

shooter, and exhibitor carried him through 

the midwest and to the west coast, his 

career stops including Topeka, Sioux Falls, 

Denver, Portland, Seattle and Baker, Ore. 

He was born and reared at Missouri 

Valley and owns the building and equipment 

of the Rialto here. He said he will 

start renovating and remodeling immediately, 

with the first projects on the agenda 

the erection of a new screen, seat replacements 

and redecorating. 

H 

U

DES MOINES 

Qui at neighborhuod film houses. "Little 

Red Riding Hood" was no sick grandma! 

Playing at the Hiland. Eastown. Holiday 

and Varsity in Des Moines February 

23, 24. the film drew reports from managers 

ranging from "very good" to "tremendous." 

All four ran the film at 10 a.m.. noon. 2 

and 4 p.m. In all "Little RRH" played 28 

performances in Des Moines during her 

two-day stay and proved herself a most 

attractive young lady at the boxoffice . . . 

Between the two films and five theatres, 

one thing was sure: It seemed that most 

every kid in Des Moines went to a movie 

the weekend of February 23. 24. iSee box 

elsewhere in this North Central edition 

about response to Des Moines' Orpheum 

showing of "Son of Flubber.") 

Also noted in the Iowa capital the same 

weekend was the volume of local theatre 

advertising on television. The intensive 

TV campaign on "Red Riding Hood" was 

notable, not because it reminded the kids

of down in the 70s and 80s as per previous 

weeks. Happy days are here again. 

"The Manchurian Candidate" is now 

well into its third month at the Uptown 

and may run forever. As a first-run featui-e 

in the Loop, it did nothing very out of the 

ordinary at all . . . The new Minnesota 

Amusement Co.'s "Now Showing" display 

(for its three major uptown theatres, the 

Lyric, State, and Century) in the Radisson 

Hotel lobby is a real eye-catcher. 

Louie Orlove, Universal exploiteer, is in 

town promoting the Gregory Peck "To 

Kill a Mockingbird," now showing at the 

Minneapolis Mann and the St. Paul Orpheum. 

The picture premieres the Mann 

Theatre's new no-reserve-seat, continuousshowings 

policy. 

Bob Thill, Lyric Theatre manager, is all 

excited about being chosen as one of three 

Maco managers to attend the upcoming 

Show-A-Rama VI exhibitors convention in 

Kansas City. John McCashlin, manager 

of the Fargo Theatre, Fargo, N.D., and 

Cliff Knoll, manager of the State Theatre 

in Sioux Falls, S. D., will also make the 

journey. The trip is the result of individual 

achievements and accomplishments during 

1962. 

Ted Mann showed the Russian version, 

dubbed and in color, of Shakespeare's 

"Othello" at both his Campus and 'Westgate 

theatres this past week. The near- 

University of Minnesota Campus, as was to 

be expected, did the best business. 

Harry Walters, longtime artist of movie 

displays and posters and now located in the 

State Theatre, boasts that today's managers 

are continually showing more and 

more originality and "good ol' showmanship." 

Harry has many fascinating tales to 

tell concerning poster-making and movie 

people over the past 30 years. 

This reporter has moved and his new 

address is: Paul Nelson, Box 1109 Minneapolis 

40. 

Columbia in St. Helens 

Being Sold by Estate 


ST. HELENS, ORE.—Sale of the local 

Columbia Theatre is expected to be completed 

within a week or ten days, according 

to Charles 'W. Hudson, accountant for Gus 

Elbow jr., administrator for the estate of 

the late exhibitor Claude H. Smith. Elbowhas 

been operating the theatre since Smith 

died. 

Other theatres being operated by Elbow 

are the Coliseum and Castle indoor situations 

and the Tillavue Drive-In, all in Tillamook. 

Gulf Circuit Takes Over 

Third Vicksburg Theatre 

From Southeast Edition 

'VICKSBURG, MISS.—Operation of the 

local Strand Theatre has been assumed by 

Gulf States Theatres, headed by T. G. 

Solomon. The theatre had been a unit of 

the Paramount Gulf Theatres circuit. 

Gulf States Theatres already was operating 

the Joy and Rivoli theatres here. 

Solomon said that by adding the Strand to 

the Gulf theatres, it will be easier to secure 

better pictures for the 'Vicksburg area. 

OMAHA 

IJerman Gould, a former partner in the 

Center Drive-In Theatre Corp., and his 

wife were here on a visit which also took 

them to Kansas City for the Show-A- 

Rama. Herman was a guest at a meeting 

of the drive-in firm personnel at their offices 

in Lincoln. Also present were Russell 

Brehm, co-owner with Senator Roman 

Hruska, and Paul Ellsben-y and Danny 

Planigan. The corporation has the Q- 

Twin, 84th and Center, and the Airport 

drive-ins in Omaha and the 84th and O 

Drive-In at Lincoln. Gould reported that 

Ed Cohen, Columbia salesman, presented 

him the boat Cohen had promised Gould 

some time ago to use at his retirement 

residence in St. Petei'sburg, Fla., but scouts 

watching the Goulds drive out of Omaha 

failed to see any boat and trailer behind 

the Gould car. The Goulds also visited 

their son, who has an osteopathic clinic in 

Kansas City. Herman has adopted as a retirement 

hobby the practice of visiting fUm 

industry conventions and plugging the Will 

Rogers Memorial Hospital Fund. 

Merle Burns, exhibitor at Menno, S.D., and 

his wife have just returned from a visit to 

California and they were greatly impressed 

by the hospitality shown them at the 

studios on the coast . . . Bill Granville of 

Quality Theatre Supply is vacationing and 

says he is taking it the easy way— "just 

loafing" . . . Frank Larson, 20th-Fox representative 

in this territory, and Fi-ank 

Hamion, for many years 'Wamer branch 

manager here, are both still in Clarkson 

Hospital, but one floor apart. They have 

been cheered by the cards and inquiries 

and will welcome more. Larson is on the 

seventh floor, Hannon the eighth. 

A. G. "Tidy" Miller, veteran exhibitor at 

Atkinson, infonned Bill 'Wink, Allied 

Artists office manager, that all is not beer 

and skittles traveling. En route to Orlando, 

Fla., to visit his daughter Connie, the Millers 

stopped at a motel in Illinois. ""Vou 

"the industry's first supplier of the last word in 

window cards • heralds • 

219-223 No. i6th St. 

OMAHA. 

don't get free parking anywhere," Tidy 

complained to 'Wink, "even at a motel. 

Some di-unk threw a beer bottle through 

our windshield during the night." 

Exhibitors on the Row included Nebraskans 

Sol Slominski, Loup City; Jack March, 

'Wayne; Frank Hollingsworth, Beatrice; 

Sid Metcalf, Nebraska City, and lowans 

Arnold Johnson, Onawa; 'Vern S. Brown, 

Missouri 'Valley; John Rentfle, Audubon, 

and S. J. Backer, Harlan. 

Funeral services were held here last week 

for Harold P. Ironfield sr., who was with 

20th-Fox several years as office manager 

(Continued on following page) 

"ofF-nights". 


details. 

calendars • ad mats 

WAHOO is 

the 


increase business on your 


HOLLYWOOD 

Be sure to give seat-* 

AMUSEMENT CO. 

3750 Oakton St. Skokie, Illinois 

advertising" 

0^-^' 

v^^

. . Mr. 

— 

OMAHA 

I 

Continued from preceding pagei 

and later as a salesman. Sometime ago he 

suffered a stroke and recently had been in 

Denver for treatment. Ironfield. who was 

61, is survived by his wife Jean and dauKhter. 

Mrs. Polly Long, both of Omaha; a son. 

Harold jr.. Niagara Falls. N.Y.: and three 

sisters, all of Denver. 

Ad Mueting, exhibitor at Pocahontas, Iowa, 

reported his son Jim is getting ready to 

move into a new home he built in Denison. 

Jim runs the Denison Drive-In in the summer 

and works for an auto agency during 

the winter . and Mrs. Edgar Becker, 

who took over the Hi-View Drive-In at' 

Hartington. fonnerly owned by Mucting, 

are getting geared to open. Most of the 

drive-ins in the area are shooting for a 

week-bcfore-Easter opening. The 76th and 

Dodge, 84th and Center and Sky View Drive- 

In here have operated all winter. 

Bob Saunders has taken over management 

of the Nebraska office of National Theatre 

Supply in Omaha on the retirement of Paul 

Pine. Glenn Slipper, district manager and 

former head of this territory, was in 

Saund- 

Omaha to help in the changeover. 

ers had been in the Kansas City office 

about 2 '2 years . . . Albert Tyler of Creighton 

closed the Lyric Theatre there the first 

of the month. Another closing at the same 

time was the Lyric at 

Edgar, operated by 

the American Legion. 

MILWAUKEE 

Jâry Lou Lawrence, 26, high-flying 

trapeze artist who fell 35 feet to the 

concrete floor February 15 at Madison, 

has regained consciousness, but still is in 

critical condition. Efforts to contact her 

parents after the accident were delayed 

because they were at a movie watching 

her swing from a high trapeze as Doris 

Day's double in "Jumbo." Miss Lawrence 

has always worked wîthout a net, explaining 

that a fall to the net can be almost 

as hazardous. She joined the Kay group 

following completion of the motion picture. 

"No matter where I go, everybody wants 

to know about Marilyn Monroe," said actor 

Tom Ewell, during an interview here as 

he prepared for his role in "Take Her, 

She's Mine" at the Pabst Theatre. "They 

want to know why this blonde, beautiful, 

sexy, vital girl is dead—why the American 

tragedy?" Ewell, costarred with Miss Monroe 

in "The Seven-'Vfear Itch," added that 

he could tell them little or nothing more 

than everyone knows. And then intimated 

that he suspected that the mystery of the 

blonde beauty might possibly be found 

"somewhere in the stories of three men." 

Ewell attended the University of 'Wisconsin, 

and was a Wisconsin Haresfoot Club 

star during his college days. 

Busiest man in town is Sheriff 'Wolke. 

Following his being named an honorary 

chairman of the Variety committee on 

underprivileged children. Mike leaves no 

stone unturned nor an opportunity to get 

in a kind word for the local tent. He's on 

radio. TV and in the papers in connection 

with one thing or another practically every 

day. Got a lot of old magazines, books, 

decks of cards, old radios and TV sets??? 

Give the sheriff a buzz. He says the inmates 

lack everything and his budget is 

too small to cover these items. Mike says 

there are enough mechanics around to fix 

anything. So send the radios and TV sets 

as is, they'll be appreciated. The day before 

Monte Blue died, Sheriff Wolke presented 

the comedian with an identification 

card naming him an honorary deputy 

.sheriff in token of his efforts against 

juvenile delinquency. The presentation was 

made at the Tripoli Temple. 

Screening for President 


WASHINGTON—At the request of the 

White House, Joseph E. Levine, president 

of Embassy Pictures, has supplied a print 

of his award-winning comedy, "Divorce 

Italian Style," for a private showing there 

this weekend for the President. Mrs. John 

F. Kennedy, the President's wife, recently 

attended a performance of the film at the 

Paris Theatre, while in New York. 

Books Second 'Showcase' 


NEW HAVEN—Irving Mendelson, UA 

branch manager, booked 1963 's second area 

"Premiere Showcase," "Two for the Seesaw," 

day-and-date, into the Stratford, Stratford, 

owned by TOA board chairman Albert M. 

Pickus; the Perakos Beverly, Bridgeport; the 

independent Capitol, Milford, and the Sampson-Spodick 

County Cinema, Fairfield. 

Laurence Harvey makes his debut as a 

producer-director in his production "The 

Ceremony," a UA release.

— 

— 

— 

— 

— 

New Film Offerings 

Lure Cincy Patrons 

CINCINNATI—A well-balanced variety 

of attractions at first-run houses last week 

created sufficient curiosity in patrons to 

get them away from the fireside and into 

the theatres. Newcomers "Diamond Head," 

Keith: "Days of Wine and Roses," Palace: 

and holdovers "The Best of Cinerama." 

Capitol, and "Mutiny on the Bounty," Valley, 

led in the much improved attendance 

record. 


Albee 40 Pounds of Trouble (Univ), 2nd wk 90 

Copitol The Best of Cineromo (Cinerama), 2nd wk. 175 

Esquire The Scapegoat (MGM), reissue, 2nd wk. . . 90 

Grand The Trial (Astor) 100 

Guild—A Cold Wind in August (UA) 100 

Hyde Park—Gigi (MGM), reissue 80 

Keith Diomond Heod (Col) 1 80 

Palace Doys of Wine and Roses (WB) 140 

Valley Mutiny on the Bounty (MGM), 10th wk. ..150 

"Longest Day' Ends 17-Week 

Stay in Detroit Mercury 

DETROIT — The Mercury Theatre in 

suburban Detroit was ending its long and 

successful run of "The Longest Day." The 

picture ran 17 weeks to good retui-ns, in 

spite of the adverse weather conditions 

that prevailed and still do in the Detroit 

area. Business in general was very ordinary 

with the exception of "Lawrence of 

Arabia," which again led the list. 

Adams Battle Beyond the Sun (AlP); Night Tide 

(AlP), 2nd wk Not ovailable 

Fox Not Tonight, Henry (SR), Ploygirl After 

Dork (Topoz), 3rd wk 115 

Grand Circus Joseph ond His Brethren (Colorama) 100 

Madison Lawrence of Arabia (Col), 3rd wk 170 

Mercury The Longest Day (20th-Fox), 17th wk. 130 

Michigan A Girl Named Tomiko (Para) 110 

Palms The Raven (AlP); Dangerous Charter 

(Crown), 2nd wk ] 05 

Trans-Lux Krim Playtime (Audubon), 2nd wk 80 

"40 Pounds' an Okay Entry 

In Newsless Cleveland 

CLEVELANI>—There is nothing wrong 

with this town which could not be cured 

by a new contract between the newspapers 

and unions. After 14 weeks without news 

for the citizens and paychecks for the 

press people, the report still is mostly 

miserly, muddle and mui-der at the boxoffice. 

Allen 40 Pounds of Trouble (Univ) 125 

Colony Art 7 Capitol Sins (Embassy) 130 

Continental Art A Woman Like Satan (Lopert), 

reissue 90 

Heights Art—30 Years of Fun (20th-Fox')' '.'.'.'..'.'. \05 

Hippodrome Diamond Heod (Col), 2nd wk 150 

Ohio—Mutiny on the Bounty (MGM), 9th wk 75 

Paloce— Boccaccio '70 (Embassy), 2nd run 75 

Stillman Follow the Boys (MGM) 65 

State— A Girl Named Tomiko (Pare) . . 

65 

Westwood Art 30 Yeors of Fun (20th-Fox) 110 

New JMG Film Co. Opens 

Offices on Cincy Row 

CINCINNATI — Jay M. Goldberg has 

opened a new exchange on Pilmrow at 1632 

Central Parkway, called the JMG FUm Co. 

The new firm is distributor of DCA and 

Parade Pictures covering the Cincinnati 

and Indianapolis territories. 

Goldberg was formerly associated with 

Realart Pictures and, before that, was in 

Hollywood. He served in the U.S. Army, 

including overseas combat duty. He is 

married and has two children. He has 

been first vice-president of Feinberg Synagogue 

and is a crew member of Variety 

Tent 3. 

Cleveland Strike Proves Number One 

Newspaper Role in 

By W. WARD MARSH 

CLEVELAND—First, 

pray that your city 

is never paralyzed by a newspaper strike. 

Secondly, having eked out an unsalted existence 

because my regular pay check for 

46 years has been held up for 14 weeks 

and no real end in sight even now—by the 

strike here, I may be qualified to give you 

a few points on what to do until the 

doctor arrives. 

The Plain Dealer and The Press-News 

closed their doors shortly after Thanksgiving. 

And while there are other advertising 

media constantly rashed to the fore, it 

now becomes increasingly emphatic that 

the daily and Sunday newspapers, by their 

absence, have proved that they dominate 

the retail selling field. 

One night a radio station here aired a 

documentary program, "In the Wake of a 

Strike," on which representatives from advertising 

agencies and one or two theatremen 

along with some fifth grade children 

who told how much they missed the funnies—and 

nothing else—tried to tell the 

public that no one cared whether the newspapers 

ever published again. They cheered 

the retail sales over the strike period—but 

those close to the treasm-ers' offices 

whisper that they are off 15 to 25 per cent! 

One theatreman cited the runs to films, 

placing a few in the top brackets as gleaning 

from $20,000 to $25,000 without the 

newspapers but this was like whistling, 

passing the graveyard! 

A lot of very good pictui'es have not come 

through in their- fii-st nins. Even "Gypsy." 

which had a long and successful run in the 

Stanley Warner Allen Theatre, began very 

slowly, and only word of mouth picked it up 

for the succeeding smash weeks. 

Cinerama's "How the West Was Won" 

and "Lawrence of Arabia," both slated for 

hard-ticket sales, have been delayed and 

will not be seen here until the strike is 

over. "The Longest Day," Zanuck's excellent 

re-enactment of D-Day, sold on the 

reserved-seat basis, and MGM's wondi-ous 

"Mutiny on the Bounty," another big one 

here under the same policy, have suffered 

because the public could not be constantly 

informed via big ads what they were, 

where they were playing, how to get 

tickets, 

etc. 

I know that neither of them would have 

Retail Field 

come to town had their backers anticipated 

this present very sad situation. It is tinje 

that labor has banded to publish a daily 

newspaper (except Thursdays and Sundays! 

. 

It is not labor-slanted, and it is not 

supported at all by the major retail stores 

downtown. Their reason is that their budget 

had been made up before the strike 

and it cannot be changed! It does the 

Cleveland Newspaper Guild no good to 

snigger over this excuse—viewed as a lame 

one—for it gets no ads from them. 

So, the major turn is to radio and television, 

and I have a report from Manager 

Jack Silverthorne on their selling power, 

and it is revealing. Silverthorne played 

"The Longest Day." He switched over a 

couple of weeks ago to a continuous-nin 

policy for "Diamond Head." He was cmious 

to know how the new patrons knew about 

his change of policy and he asked how his 

incoming patrons knew he was playing 

"Diamond Head" after "The Longest 

Day" 14-week run. 

He had his cashiers ithe Hipp has two 

entrances! ask incoming patrons how they 

knew about the policy changes at the Hippodrome. 

He admits that not all could be 

interviewed because on the weekend lineups 

it was impossible to ask everyone, but 

he feels that his girls asked at least 8,000 

out of the 12,000 first-week attendance. 

"I do not think that the figui-es would 

change much if we had asked all of the 

film fans," he said. 

The established media of TV and radio 

fell far below the claimed strength of the 

air waves. Twenty-one per cent said they 

learned of the change via television and 

only 17 per cent got their news from radio. 

Also get this: the little daily newspaper 

which has possibly 100,000 downtown circulation 

( no home nor suburban deliveries > 

in the newsstands and dmg stores, came 

out with the major sui-prise. Only 18 per 

cent said they had "heard" about the 

Hipp's changes from newspapers (The Record 

along with a half dozen subui-ban 

newspapers which circle Greater Cleveland', 

but of that. 70 per cent learned of 

the theatre's change in the Record. 

"What surprised me most was my (comparatively 

newi marquee," Silverthorne 

said. "Tw-enty-six per cent of those who 

(Continued on page ME-3i 

»_>A^vfe»^-\$|»Tg(^, - BOX 626, OMAHA 1, NEBRASKA 

BOXOFTICE March 4, 1963 

ME-1

. . Jules 

. . Rhoda 

. . . The 

. . Irving 

CLEVELAND 

J^r. and Mrs. Fred Lentz, Capitol Theatre, 

Delphos, have moved into their new 

ranch-type home . Livingston, Columbia 

Pictures, was in New York February 

Mrs. Ray Ales, Aiinanda 

21-26 . . . Drive-In, Arlington, is recovering slowly 

alter a winter-long illness and is looking 

forward to the spring opening of her 

theatre. 

Hank Waggoner, son of Mr. and Mi'S. 

Heiuy Waggoner of the Star Theatre, 

Amsterdam, has returned to SteubenviUe 

College for his second year . Koret 

of Academy Film Service is playing the 

part of a "diction teacher" at the Dmry 

Theatre in the play, "Breath of Spring," 

an English comedy by Peter Coke. It 

opened in February and will run to March 

23. 

Betty Bluffestone of Imperial Films has 

returned from her belated vacation. She 

spent Febraai-y 15-22 in Jacksonville, Fla., 

then flew to Washington, D.C., and arrived 

back in Cleveland February 24. She reports, 

"no snow, temperatures in high 

50s." 

[iiu^ 

WAHOO !s 

the 

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"off-nights". 


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HOLLYWOOD AMUSEMENT 

CO. 

3750 Oakton Si. • Skokie, Illinois 


bocked by experience and resources of 


COMPANY 

5531 State Road 

RCA SERVICE 

Cleveland 34, Ohio SHadyside 1-2131 

THE BIG COMBINATIONS 

COME FROM 

Allied Film Exchange Imperial Pictures 

1026 Fox Byildtiifl 

2101 Payn* Av*. 

Dttrolt, Mich. 

CImland, Ohio. 

Peter Rosian and Harry Buxbaum, both of 

Universal, are spending March 3-10 in New 

York at the Waldorf Hotel, attending Universal's 

national sales meeting. 

Mumps News: Miles Mutchler, National 

Theatre Supply, and his two children, 6 

and 8 years old, are recovering from the 

mumps. So is Bill, 15, son of Harry Bux- 

Bill was returning from 

baum of Universal. 

a track meet between Shaker Heights and 

East Tech when the mumps struck, but he's 

glad to report that Shaker won! 

The newspaper strike is still on: likewise 

the cold Ohio winter, with its accompanying 

In Suburban Hospital for a 

flu . . . checkup is Ted Levy, district manager of 

Buena Vista Film Distributing Co. ... In 

Parma Community General Hospital, Herb 

Horstemeier of the Film Building is awaiting 

a checkup . Solomon of Stanley 

Warner's Ohio Theatre, Canton, has 

suffered a mild heart attack. 

Gerry Kerner, MGM booker, and Mrs. 

Kerner went to New York last weekend for 

a farewell visit with his brother Edgar H., 

who left for Tokyo February 28 to represent 

United Artists Film Co. . . . Earl 

Starner of Coshocton, Van Wert and Dresden 

was here on a buying trip. 

Ned, 20-year-oId son of Manager Frank 

Cost of the Lake and Shore theatres, was 

seriously injured in an auto accident in 

Columbus when he was thrown against the 

windshield. He suffered head injmies but 

no brain damage. Ned is at the University 

Hospital and his mother, a graduate nurse, 

is staying at the hospital to take care of 

him. He is in the second year of a premed 

course at Ohio State University. 

The National Screen Building, 2336 Payne 

Ave., has been acquired by States Film 

Service, 2300 Payne. The building will be 

remodeled before the new owner moves in 

old MGM quarters at East 24th 

and Payne is now the home of the Soldiers 

and Sailors Relief offices. 

Jack Lewis, Universal contact man, reports 

that Mr. and Mrs. H. Bevington, 

Mohawk Theatre, Waynesburg, are enjoying 

the comforts of their spacious newmobile 

home. It's reputed to be the largest 

trailer home manufactured. 

Partner Buys Joe Levine 

Interest in Drive-In 

From New Englond Edition 

BOSTON—Barney Yanovsky, who operates 

the Sundown Drive-In at Westfield, 

has purchased the interest of Joseph E. 

Levine in the Round Hill Drive-In at 

Springfield. 

Commenting on the transaction, which 

gives Yanovsky complete ownership of the 

drive-in, Levine said that his long association 

with Yanovsky would be continued on 

other projects. 

Organ With "Longest 


Day' 

PHOENIX—The American Ass'n of Theatre 

Organ Enthusiasts is presenting 15- 

minute concerts each weekend at the Paramount 

Theatre before each showing of 

"The Longest Day." 

WOMPIs Organize 

Cleveland Chapter 

CLEVELAND—Ohio weather finally relented 

long enough for Filmrow women 

employes to organize the long delayed 

chapter of the Women of the Motion Picture 

Industry, with Elna Gebhart elected 

president. The prospective WOMPIs 

.started last October to organize, but severe 

weather hexed one called meeting date 

after another until last week. 

Other officers of the new chapter are 

Shirley Scott, Stanley Warner, first vicepresident: 

Margaret Bartko, MGM, second 

vice-president: Mary Lou Weaver, Buena 

Vista, treasurer; Marion Havelka, Columbia, 

corresponding .secretary: Mary Ann 

Yemec, Allied Artists, recording secretary; 

Grace Dolphin, Columbia, social chairman; 

Barbara Herman, MGM, publicity chairman. 

Meetings will be held every third Tuesday, 

with the next one scheduled for March 

19 at Stouffer's restaurant, 725 Euclid Ave. 

New members are welcome and any girl in 

any way comiected with the motion picture 

industi-y Is eligible for membership. 

TV Hcmdling of 'Consul' 

Upsets Composer Menotti 


HARTFORD— "While I am grateful for 

what television has done for my work, I 

must confess I am, in a sense, antitelevision," 

composer Gian Carlo Menotti remarked 

at a press reception prior to the 

telecasting of his opera, "The Consul," via 

RKO General's subscription TV-outlet here, 

WHCT-TV (Channel 18>. 

"As an artist," he continued, "I have 

the gratification that more people have 

seen one of my operas (Amahl) than any 

opera in history. I am happy, too, that 

television is making it possible for more 

people to have a greater appreciation of 

opera. But as an artist I must object to it 

as a commercial medium. 

"No creative talent can stand by without 

wincing as his work is sliced to ribbons by 

interruption. Is an opera a sandwich to be 

filled with face cream commercials? I 

think not. 

"This is why I have been more than 

happy to go along with pay television. It 

is a wonderful thing. It gives me the best 

of both worlds. It leaves my work together 

in its intended form, yet allows those who 

have a genuine interest in opera to see what 

I have to offer." 

Three Participation Deals 

Set for Steve McQueen 


HOLLYWOOD— Steve McQueen has a 

participation deal in "Love With the Proper 

Stranger," picture being made with the producer-director 

team of Alan Pakula and 

Robert Mulligan. He also will have a joint 

participation arrangement in a second film 

"The Traveling Lady," in which he will 

costar with Lee Remick. The actor also has 

a joint venture pact with the team of Blake 

Edwards and Martin Jurow in a film in 

which he will costar with Jackie Gleason. 

All deals for McQueen go through his 

Solar Productions Co.. subsidiary of the 

parent Condor Productions, which handles 

real estate and other diversified holdings. 

ME-2 BOXOFFICE March 4, 1963

— 

VARIETY WEEK EVENT—Va- 

IN 

riety Week in Cleveland opened with 

the annual installation ceremony when 

Dave Bruswick, left, was installed as 

chief barker by N. M. Brizendine, right, 

VIC representative, Philadelphia. Mayor 

Ralph Locher, center, was a guest. 

The week's schedule included a tribute-dinner 

to W. Ward Marsh, longtime 

critic on the Plain Dealer, now 

tied up by a strike. The week wound up 

with a dinner, dancing and a floor 

show in the clubrooms Saturday night. 

Cleveland Tie Shows 

Value of Newspapers 

I 

Continued from page ME-li 

came to view 'Diamond Head' said they 

got their information from my brilliantlylit 

marquee." 

Ever since the strike began, the Plain 

Dealer has continued a Dial -a -Movie service—the 

fan may telephone the Plain 

Dealer and leam what is playing nearest to 

him—and 10 per cent of the audience said 

they learned of the change this way. 

Tliere was a miscellaneous 8 per cent 

trailers, "told by friends," asked at other 

theatres, etc.—who learned about the 

switch. 

The major point is that a struggling 

little daily has more power than suburban 

papers, that radio and TV do not have the 

power sometimes attributed to them. 

Scarboro Bars Drive-ins 

From Central Edition 

TORONTO — Sunday shows were approved 

by voters for suburban Scarboro in 

the referendum on the question last December 

but the towiiship council has taken 

steps to restrict Sunday perforaiances to 

theatres in shopping centers or business 

areas, thus barring the Sunday operation 

of drive-in theatres. A law firm has protested 

the council move, claiming discrimination.

. . Michael 

CINCINNATI 

Ctanley Gurian, associated with the Champion 

Auto Parts Co.. Chicago, and son 

of Milton Gurian. AA manager, and Brenda 

Peteldaum were married in Dayton Pebi-uai-y 

24 . Cliakeres. vice-president 

and general manager of Chakcrcs 

Theatres, presided at an annual drive-in 

managers meeting in the home office, 

Springfield. Februai-y 28. 

Ray Nemo, Columbia exploiter, is in 

Washington, D.C., for several weeks assisting 

in the promotional program for "Lawrence 

of Arabia" . . . E. C. Naegel, former 

AA salesman, is booking and buying for 

Jim Herb's Ohio. Franklin. 

On the mend are Senator G. C. Porter, 

owner of the Beckley and Lyric. Beckley, 

W. Va., who suffered a heart attack recently, 

and Harry Sheeran, MGM assistant 

manager, who is convalescing from an extended 

illness. 

"Eiffel Tower of organists," died here last 

week after a brief illness. While Geis was a 

national figure among movie organists during 

the silent movie era, Cincirmatians remembered 

him for hLs years as organist at 

the Albee, Keith and Paramount. 

Delta Delta Delta sorority, University of 

Cincinnati, has bought the premiere of 

"How the West Was Won" at the Capitol 

March 14 for its scholarship fund . . . Don 

Wirtz, Capitol's managing director, reports 

that Mrs. Lannie Johnston has been appointed 

group sales manager, succeeding 

Mrs. Eldred Sweet, who has been publicist 

for the Cincinnati Public Library. 


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. 

. . 

Exhibitors noted on Pilmrow included 

Kentuckians Mr. and Mrs. Ova Cornett, 

Booneville: Walter Wyrick, Carlisle: E. T. 

Denton. Owingsville; Ohioans Mr. and Mrs. 

Ted Crist, Spencerville: Bill Settos, Springfield: 

Steve Vradelis. Dayton: Harley Bennett. 

Circleville. and Jack Needham, Columbus 

. Away during the long weekend 

were AI Kolkmeyer. Universal manager, to 

Pittsburgh, and Margaret Woodruff. Columbia 

booker, to Bellfontaine, Ohio. 

Sympathy is extended to exhibitor W. T. 

Cain, Paintsville, Ky., upon the recent 

death of his wife. 

Warren S. Corbus, very well-known and 

respected former exhibitor in this area, 

died Februai-y 15 following a long illness. 

Corbus at one time operated several theatres 

in this city, later managing the Mariemont 

until his retirement two years ago 

due to ill health. 

Hy C. Geis, 69, the colorful 6-foot, 8-inch 

Peter Breck in AA Film 

From Western Edifion 

HOLLYWOOD—Peter Breck has signed 

with Leon Fromkess to star opposite Constance 

Towers in "The Long Corridor" for 

Allied Artists. Breck broke with Warner 

Bros, to free-lance after long starring in 

the Black Saddle TV series. The suspense 

drama, which will mark the first of five 

pictui-es which Fromkess will present under 

his own banner for AA this year, went before 

the cameras FebioiaiT 18 at Producers 

Studio, with Samuel Fuller producing and 

directing from his own screenplay. 

"Bobby Darin Hectrt 

Day' 


HOLLYWOOD—The Los Angeles City 

Council proclaimed February 19 as 

"Bobby Darin Heart Day" in recognition of 

the actor-singer's selection for the fourth 

consecutive year as "King of Hearts" for 

the American Heart Ass'n. 

EVERY 

WEEK 

Opportunity 

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• CLEARING HOUSE for Classified Ads 

• SHOWMANDISER for Promotion Ideas 

• FEATURE REVIEWS for 

Opinions on Current Films 

• REVIEW DIGEST for Analysis of Reviews 

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ME.4 BOXOFnCE :: Mai-ch 4. 1963

— 

— 

— 

— 

— 

— 

: 

School Holiday Aids 

Boston First Runs 

BOSTON—Washington's Birthday and 

the school vacation helped to increase 

business at the Boston boxoffice despite an 

intense cold wave on the holiday, with 

below-zero readings. There were lines at 

the big pictures in downtown Boston. Some 

of the best grosses in a long time were 

racked up as a result of the school holiday 

week. "Follow the Boys" opened high 

above average at the Music Hall with 

Connie Francis coming to Boston to make 

a personal appearance on stage following 

a press reception. "David and Lisa" opened 

nicely above average at the Beacon Hill. 

"A Girl Named Tamiko" opened high above 

average at the Mayflower. The biggest 

drawing film was "Son of Flubber" at the 

Paramount. 


Astor The Longest Day (20th-Fox), 21 st wk. ..135 

Beacon Hill Dovid and Lisa (Cont'l) 175 

Boston The Best of Cinerama (Cinerama), 3rd wk. 1 75 

Capri Freud (Univ), 2nd wk 1 60 

Center Festival Girls (5R), 4th wk 140 

Exeter— Billy Budd (AA), 10th wk 125 

Fenway Goodbye Pigeons (SR) 130 

Gary Lawrence of Arabia (Col), 10th wk 215 

Mayflower A Girl Named Tomtko (Para) 180 

Memorial To Kill a Mockingbird (Univ), 2nd wk. 250 

Music Hall Follow the Boys (MGM) 255 

Orpheum Diamond Head (Columbia), 3rd wk. ..185 

Paramount Son of Flubber (BV), 2nd wk 275 

Pilgrim The Hook (MGM) 1 50 

Pork Square Divorce— Italian Style (Embassy), 

23rd wk 155 

Saxon Mutiny on the Bounty (MGM), 1 5th wk. 140 

State— Searching for Venus (SR), 3rd wk 145 

'Seesaw' Stays at 

Tiptop 

Of Hartford Totem Pole 

HARTFORD—UA's "Two for the Seesaw" 

has been chalking up the finest business 

in months at the Perakos de luxe 

Elm. 

Allyn Who's Got the Action? (Paro); 

Where the Truth Lies (Pora), 2nd wk 100 

Art Cinema Nude in Charcoal (SR); 

A Question of Adultery (SR), revivals 100 

Cinerama The Wonderful World of the Brothers 

Grimm (MGM-Cineramo), 21st wk 90 

Cine Webb Trial and Error (MGM); 

Weekend With Lulu (Col), return run 90 

Elm Two for the Seesaw (UA), 3rd wk 165 

E. M. Loews Diamond Head (Col), 2nd wk. 110 

Loew's Palace Billy Budd (AA); 

Young Guns of Texas (20th-Fox, 2nd wk. 100 

Loew's Poll Follow the Boys (MGM); Coiro (MGM) 120 

Rivoli— Bell' Antonio (Embassy); Lovers and 

Lollipops (Trans-Lux), revival, 2nd wk 115 

Strond Son of Flubber (BV), 2nd wk ! ! ! 150 

'Day' Is Powerful Leader 

In Jaunty New Haven 

NEW HAVEN — Twentieth-Pox's "The 

Longest Day" continues to trail-blaze new 

high grosses at the Bailey Theatres' Whalley. 

Crown Reptilicus (AlP); Panic in Year Zero! (AlP) 90 

Lincoln The Loneliness of the Long Distonce 

Runner (Cont'l), 2nd wk 135 

Loew's College Diamond Head (Col), 2nd wk. .!!!l20 

Poramount, Milford Drive-In (day-and-dotc) 

40 Pounds of Trouble (Univ); Mystery Submarine 

(Univ), 2nd wk )30 

Roger Sherman Son of Flubber (BV), 2nd wk 140 

Whollcy The Longest Day (20th-Fox), 3rd wk 180 

Whitney, Westville (day-ond-date) Billy Rose'i 

Jumbo (MGM), suburban break 100 

Victor Borge in Portland 

PORTLAND — The American Theatre 

Corp.'s first-run State presented Victor 

Borge's one-man stage show, "Comedy in 

Music," March 2, charging a top of $5.40. 

Revives 'Julius Caesar' 

PUTNAM. CONN. — Interstate of New 

England's Bradley screened MGM's "Julius 

Caesar" on a one day's revival program. 

'Best Seat in House' Is 

New Pay TV Test Theme 

HARTFORD—WHCT-TV (Channel 18 1, 

home base for America's first over-the-air 

subscription TV experiment, has embarked 

on a new daily newspaper advertising 

campaign geared to the theme, "Best Seat 

in the House." 

The one column by two inches deep ad 

contains the title and price of the current 

attraction. 

RKO General is spending $10 million on 

the Hartford Phonevision project. 

Foreign Film Critics 

Xardinal' Guests 

BOSTON—Mr. and Mrs. Otto Preminger 

hosted a reception and lunch Sunday 

afternoon il7> for Romy Schneider and 

the press corps flown in from Euiope at 

the Hotel Kenmore, where the unit shooting 

"The Cardinal" in Boston and surrounding 

cities is quartered. 

The foreign film correspondents have 

been filing for theu' papers and magazines 

from Boston since Thursday (14), when 

they arrived from Paris. In the group are 

Peter Hajek, the Kmier, Vienna daily 

newspaper; Giovanni Grazzini, Corriere 

Delia Sera and Domenica Del Corriere, 

Italy: Billy Kocian, Heini Mayr, Quick 

reporter and photographer, Germany; 

Marlyse Schaeffer, Henri Elwing, Elle 

magazine reporter and photographer, 

France; Andre Lefevbre, Paris Match photographer; 

Mario Beunat, French television, 

and Ritta Sarf, Paris, in charge of 

European publicity for Preminger. 

"Interest in 'The Cardinal' in Vienna is 

high," said Peter Hajek of the Vienna daily 

Kui'ier. Filming of the picture in Vienna 

starts March 13. Preminger comes from 

Vienna and all Preminger pictures are 

shown there where the film producer director 

is "something of a hero." 

At the Boston reception were: Dorothy 

Gish, Carol Lynley, Jill Haworth, John 

Saxon, Tom Tryon, Cameron Prud'homme 

and Miss Schneider. The foreign film 

writers remained here thi-ough Wednesday 

(20) and then flew to New York and 

Paris. Scenes for "The Cardinal" are being 

shot in Boston, Brookline, Lynn and 

Quincy. So far, in four days shooting, "The 

Cardinal" unit, for which Nat Rudick is 

handling press relations and Bill Barnes 

is casting dii-ector, has used over 700 

Bostonians as extras. Robert Segal, Screen 

Actor Guild representative, said all SAG 

members have been used up. 

Shooting of new scenes took place Monday 

(18 > at a dance hall in Boston, with 

the foreign press covering. Scenes have 

been shot on Boston Common, Back Bay 

railroad station, at homes in Brookline. 

and a quarry in Quincy, where a "French 

village" has been erected with a church 

and 65-foot steeple. All of this must come 

down as soon as the filming is ended. 

At the reception were Robert S. Ferguson, 

director of advertising, publicity and 

exploitation, Columbia, representing the 

home office; Mr. and Mrs. Ben Sack, just 

back from a Caribbean vacation; H. G. 

Kern, publisher of the Hearst Boston Record 

American, and Mrs. Kern. "The Cardinal" 

will have its premiere at Sack's 

Boston Saxon Theatre and opening night 

has been sold out to the B'nai Brith. 

AlP Open House in Boston 

,-U i*J IM^ 

American International Pictures 

opened new offices at 46 Church St. 

on Boston Filmrow. Harvey Appell. 

branch manager, hosted exhibitors, 

Filmrow associates and well-wishers 

at an open house. Top photo, Abner 

Pinanski of the ATC Pilgrim Theatre, 

left, and Heru-i Schwartzburg, Pilgrim 

buyer-booker, right, are seen being 

greeted by Appell. Center: Joseph 

Leahy, booker; Harold Levin, sales 

manager; Art Moger, publicist, and 

Appell. Bottom: Julian Rifkin, Rifkin 

Theatres; Joseph Cohen, who has a 

buying-booking firm, and Jerry Crowley, 

Daytz Theatres, with Appell. 

SPRINGFIELD 

John R. Patno jr.. Paramount Theatre 

manager, and his bride, the former 

Carole Horoszewski, returned from a Florida 

honeymoon trek . . . Mm-ray Lipson 

hosted the area premiere of Continental 

Distributing's "Harold Lloyd's World of 

Comedy" at his Majestic, West Springfield. 

Storrowlon Music Fair producer Wally 

Beach presented the national touring company 

of the Broadway hit. "A Shot in the 

Dark," at the Paramount, charging a $4.50 

top. 

Richard Conte plays a featui-ed role in the 

Jack Rose production "Who's Been Sleeping 

in My Bed?" for Paramount. 

BOXOmCE March 4, 1963 NE-1

. 

since 

Louis Richmond Wins Antitrust Suit 

Against MGM, Two Subsidiaries 

BOSTON—After a six-day trial at the 

U.S. district court, a jury of 11 men and 

one woman has foimd that Metro-Goldwyn- 

Mayer and two of its exhibitor subsidiaries, 

Loew's Theatres, Inc., and Loew's Boston 

Theatres, conspu-ed to restrain interstate 

trade by preventing the Kenmore Theatre 

from securing, on competitive bidding, 

"Doctor's Dilemma," in January 1959. 

The Kenmore claimed loss of profits on 

the picture of about $5,000. The jury 

awarded the Kenmore damages, which 

when tripled were $3,000. In addition to 

the damages, under the federal antitrust 

laws, the plaintiff is entitled to an award 

of counsel fees and the Kenmore intends 

to request the court to award counsel fees 

of $7,500, making a total possible recovery 

of $10,500, plus interest and costs. 

Louis Richmond, owner of the Kenmore 

Theatre, which has been torn down to 

make way for the new toll road into Boston, 

brought the suit. The case is of special 

interest to exhibitors because it is the 

first one establishing that in the event 

competitors' bids are submitted and once 

competitive bidding is established, it must 

be conducted fairly. The jury found that 

FILMACK 


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in this case bidding was not conducted 

fairly but as part of a conspiracy in restraint 

of trade. 

MGM at the time had an 85 per cent 

stock interest in Loew's Boston Theatres Co. 

and awarded "Doctor's Dilemma" to the 

Loew's Boston Theatres' State 

i 

purchased 

by the Catholic Archdiocese of Boston 

and now operated as a concert hall by 

the church and renamed Donnelly Memorial 

Theatre) 

The Kenmore Theatre had for a number 

of years played first-i-un pictures on an art 

policy. MGM invited competitive bids from 

a number of theatres in Boston but only 

the State, Kenmore and Exeter theatres 

submitted bids on "Doctor's Dilemma." 

MGM rejected the Kenmore and Exeter 

bids. The Kenmore alleged that it was 

arbitrative and unreasonable to reject the 

Kenmore bid and that the rejection was 

done pursuant to a conspiracy between 

MGM and Loew's State. 

The Kenmore alleged that an early bid 

it had made in August 1958 on the film, 

"The Reluctant Debutante," was not considered 

by MGM because of a conspiracy. 

The jury found that there was no conspiracy 

as to the award of that picture. 

Attorney Philip M. Cronin of Withington, 

Cross, Park & McCann, Boston, handled the 

case for the plaintiff. Several years ago 

he defended the case of Brown vs. Western 

Massachusetts Theatres. The federal court 

directed a verdict in favor of Western 

Massachusetts Theatres and the court of 

appeals affirmed on the basis that irregularities 

on bidding themselves were not 

enough to make out an antitnjst violation 

without some other evidence of conspiracy. 

VERMONT 

This state was scheduled to go into the 

movies again February 26, when director 

Norman Tokar began shooting the 

new Walt Disney full-length film in the 

snowy Jeffersonville area. A crew set up a 

winter scene that was to include a fight 

between a boy, played by Brandon de- 

Wilde, and a wolverine, in the movie based 

on Paul Annixter's novel, "Swiftwater." 

Henry Fonda had been slated to play the 

role of Brandon's father, but director Tokar 

indicated some other actor would have 

the lead. He said his crew of 40 to 50 

men would be in the Vermont area for a 

couple of weeks and return next fall during 

the foliage season, when a major cast 

and production company will be on hand 

for the shooting. Disney coproducer Winston 

Hibler was expected to arrive before 

the initial filming in this state was completed. 

Several years ago, Alfred Hitchcock 

came to Vermont to make "The Trouble 

With Harry." 

NEW HAMPSHIRE 

Film exhibitors in Vermont are not happy 

over reports that the state's number of 

unemployed persons is on the rise again 

with a jump to 7.8 per cent for the week 

ending February 2, according to the employment 

security department. The agency 

attributed the situation to seasonal layoffs 

and heavy joblessness in the Burlington 

area, where the General Electric Co. 

plant lost its part of the Skybolt missile 

contract cancelled by the federal government. 

The Nashua College Club sponsored 

"Stowaway in the Sky" at the State 

Theatre February 27 to March 2 as its annual 

fund-raising project for scholarships. 

The club gives scholarships to Nashua 

High School girls on the basis of financial 

need, scholarship and personality. 

Actress Helen Hayes hasn't forgotten 

the youngsters at the Ciotched Mountain 

Children's Center in Greenfield, an institution 

for which she narrated a movie, 

"Crotched Mountain, USA," showing rehabilitation 

work done there. While in 

Boston for a play tryout. Miss Hayes 

heard that a visitor backstage did volunteer 

work for the New Hampshire institution 

and sent her a program on which 

she wrote: "Blessing to Crotched Mountain—Helen 

Hayes." 

The Palace Theatre in Manchester will 

have a different kind of attraction April 

6. after housing style shows, beauty pageants, 

etc., in between movie seasons. 

The famed Goldovsky Grand Opera Company 

will appear there in the first complete 

opera that Granite Staters have 

been offered in more than 25 years. The 

performers will be sponsored by the newly 

organized Opera League of New Hampshire. 

Scripting 'Fabulous Showmcm' 

NEW HAVEN — Robert Bassing, who 

maintains residence in Connecticut, is 

writing the screenplay of "The Fabulous 

Showman," to be produced for Columbia 

release. 

C_?A^vferK$l»T9(3)' - BOX 626, OMAHA 1, NEBRASKA

. . Mike 

Letter Writers Defend 

Industry Vs, Censors 

Hartford—Encouragringly, first "Letters 

to the Editor" response in the 

Hartford newspapers to state representative 

Quirk's proposal that the 

state legislature approve a motion picture 

censorinsr authority has favored 

the film industry. 

One letter asserted: 

"Let the Puritans censor whatever 

they like. Let them boycott theatres. 

Let them write letters to editors or 

buy newspaper space for their movement. 

But by all means, never give to 

them the power to speak for the pub- 

Uc. 

"Don't give them the right to ban 

public showings at their discretion. Let 

the individual's free choice remain. 

Don't let 

one man's idea of moral decadence 

become the word and choice of 

the people." 

NEW HAVEN 

Tim Totman, Stanley Warner zone manager, 

was at the New York home office 

for business meetings . . . Benjamin 

G. London, 73, veteran projectionist at the 

Ridgeway Theatre, Stamford, died at his 

home after a long illness. He had worked 

for the owners of the de luxe Ridgeway, 

Consolidated Theatres, for 25 years. 

The SW Palace booked a 

Double Opera 

Festival, consisting of Verdi's "La Traviata" 

and Mascagni's "Cavalleria Rusticana" 

for "An Unusual Norwich Treat." 

Admission: matinee, 75 cents; evening, one 

dollar. Children were charged 35 cents . . . 

An early summer opening is anticipated 

for the Ezio Pinza Outdoor Theatre, 

backed by Stamford interests. 

Warner Bros, tradescreened "Spencer's 

Mountain" at the SW Roger Sherman . . . 

The pre-Broadway tour of "Enter Laughing," 

new Carl Reiner comedy, showed at 

the Maurice Bailey Shubert February 20- 

23 at $4.80 top. Costarred are Sylvia Sidney, 

Vivian Blaine, Alan Mowbray and 

Irving Jacobson. Booked at the Shubert 

February 27-March 2 was Allan Scott's 

comedy, "Memo," starring Macdonald 

Carey. 

HARTFORD 

Connecticut hosts its first major motion 

picture premiere of 1963 on the evening 

of March 13, John Scanlon Ill's 

Strand, Winsted, serving as the initial 

showcase for Columbia's "The Man From 

the Diners' Club." Upwards of 100 members 

of the nation's press and other opinion-makers 

will be joined by starring player 

Danny Kaye in day-long festivities at the 

theatre, 25 miles northwest of Hartford. 

In a unique touch of exploitation mapped 

out by Robert S. Ferguson, ad-publicity 

chief, and Dick Kahn. exploitation manager, 

no money will be used in Winsted on 

premiere day; services and goods will be 

bought via use of Diners' Club cards. 

Art D'Avellar, with the E. M. Loew circuit 

in Boston 20 years ago and subse- 

New Fox Salesman Sal' Popolizio 

Finds Industry Interest on Upbeat 

By ALLEN M. WIDEM 

NEW HAVEN—Salvatore "Sal" Popolizio, 

new sales representative in the Connecticut 

exchange territory for 20th-Fox. 

is no Johnny-Come-Lately to motion picture 

distribution. His industry affiliation 

dates back to April 1934, when he went to 

work for his present employer as assistant 

shipper in the then-Fox exchange building 

off New Haven's Filmrow on Meadow 

street. 

Five years later, he became advertising 

sales manager here and in 1941 was moved 

up to assistant booker. 

Dming World War II, Popolizio served 

as an aerial photographer with the Army 

Air Force for some 39 months in the European 

theatre of operations. 

Discharged in December 1945, he resumed 

work as advertising sales manager 

at the Fox New Haven exchange. In 1947, 

he went to the booking department as assistant 

booker. He held the stint as head 

booker from 1953 until February of this 

year, when he was named state sales representative. 

Pox has closed its exchange 

here, exchange manager John Pecos shifted 

to Boston as assistant branch manager. 

Sal is now working out of his home. 

quently in other endeavors on the west 

coast, is back in the industry, temporarily 

working with George E. Landers, resident 

manager at the downtown, first-run 

E. M. Loew's Theatre here. He is to be assigned 

to a permanent post shortly. 

Chester Stoddard, president of New England 

Theatres, met with Ray McNamara, 

Allyn. Another visitor was Doug Amos, 

general manager of Lockwood & Gordon 

Enterprises, conferring with Manny Friedman, 

Cinerama Theatre resident manager 

. . . Ernie Grecula, general manager of 

Connecticut Cinema (Art Cinema and 

Lenox), went to New York on film buying 

meetings. 

Stanley A. Ozimek, chairman of the suburban 

East Hartford Redevelopment 

Agency, has disclosed plans for inclusion 

of an office building and theatre in an 

area west of the town's Darlin street. Just 

which firm would operate the theatre is 

yet to be determined. 

Smith Management triple-billed AA's 

"The Purple Gang," Warners' "Legs Diamond" 

and UA's "Inside the Mafia" on one 

Meadows Drive-In program . Adorno, 

Palace, Middletown, took a quarterpage 

ad in the Middletown Press to present 

top quotes from area citizenry on 

"Question 7." 

Young Cagney Opens Station 

PORTLAND—James F. Cagney jr., 24, 

son of the screen star, will open his own 

gasoline service station here after completing 

a course in gasoline retailing. He 

married the former Jill L. Imiis last 

September. 

MGM's "The Haunting" is based on 

Shirley Jackson's novel "The Haunting of 

Hill House." 

136 Grafton St. in New Haven, and is extremely 

gratified to discern a tremendously 

upbeat enthusiasm for motion pictures 

and motion picture people wherever he 

goes around the state. 

Sperie P. Perakos, general manager of 

Perakos Theatre Associates, independent 

state circuit, and president of the Connecticut 

Drive-In Theatres Ass'n, cites the 

need for sustained spirit and enthusiasm 

in selling motion pictures, as manifested 

in Popolizio's conversation, conduct and 

comment. 

"Men of the caliber of Sal Popolizio," 

Perakos tells Boxoffice, "are extremely 

vital and necessary to the present-day 

complex of selling motion pictm-es. It behooves 

the trade, from the big circuits to 

the small independent one-theatre operations 

to support his efforts as he moves 

around the state." 

In an era of shuttering film exchanges 

(Connecticut is modestly credited with 

some 2 per cent of distribution's gi'oss) 

interindustry support, well beyond the 

"talk" stage, is priority, maintains Perakos. 

"Let's show Fox, as well as other major 

distributors, that Connecticut is primed 

for top trade as never before!" 

MAINE 

^Jovie theatre operators in Maine apparently 

will have to face competition 

from legalized horse racing for a while 

longer, at least. The House of Representatives 

has rejected a bill which would have 

repealed parimutuel betting and also refused 

to abolish the laws which permit the 

operation of beano games in the state. Representatives 

of religious organizations had 

given heavy support to both measui'es during 

legislative hearings. 

A three-pronged attempt to stabilize 

Maine's Sunday closing law status has 

been launched in the legislature by Rep. 

Donald T. Choate, sponsor of the three 

bills which, he said, are contradictory in 

method, but would clear up the confusion 

resulting from the 1961 closing law revisions. 

One of his measures would close all 

business on Sunday and designated holidays, 

another would eliminate all restrictions 

and the third would leave the entire 

matter to local option. 

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BOXOFFICE 

NE-4 BOXOmCE March 4, 1963

— 

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— 

Solid Toronto List 

Is Led by 'Lawrence' 

TORONTO — "Lawrence of 

Arabia" continued 

excellent in its foui'th week at the 

Odeon Carlton at $3 top, while "Gypsy" 

gave a good account of itself during a 

fourth week at the Imperial. "A GUI 

Named Tamiko" was popular in a second 

week at the Hollywood and likewise "Two 

for the Seesaw" at Loews Uptown for the 

third week. New attractions were "Follow 

the Boys" at Loew's, "Son of Plubber" at 

the Nortown and "7 Capital Sins" at the 

Towne, all well above average. 


Carlton Lowrence ot Arabia (Col), 4th wk 115 

Eglinton The Best of Cinerama (Cinerama), 7th wk. 100 

Hollywood A Girl Named Tamiko (Pora), 2nd wk. 110 

Hyland Phaedro (Lopert), 3rd wk 100 

Imperial Gypsy (WB), 4th wk 105 

Loew's Follow the Boys (MGM) 110 

Nortown Son of Flubber (BV) 110 

Tivoli The Longest Day (20th-Fox), 10th wk. 105 

Towne 7 Capital Sins (IFD) 110 

University Mutiny on the Bounty (MGM), 14th wk. 100 

Uptown Two for the Seesaw (UA), 3rd wk 105 

Excellent Montreal Lineup 

Withstands Snowy Assaults 

MONTREAL—The leading first-run 

Elms," respectively, 

theatres here enjoyed favorable business 

in the week under review, despite the fact 

that severe cold wêather and heavy snow 

occui-red throughout the period. Continuing 

to do well were such long-dui'ation 

holdovers as "Mutiny on the Bounty" at 

the Alouette, "Billy Budd" at the Kent, 

"The Longest Day" at the Seville and "The 

Best of Cinerama" at the Imperial. "Divorce—Italian 

Style" continued to prove its 

pulling power at the Cinema Place Ville 

Marie, while at the Snowdon and Westmount, 

"Phaedra" and "Desire Under the 

also were well patronized. 

Alouette Mutiny on the Bounty (MGM), 

1 3th wk Excel lent 

Avenue Kill or Cure (MGM) Good 

Copitol Sodom and Gomorrah {20th-Fox), 2nd wk. Good 

Cinema Place Ville Mane Divorce— Italian 

Style (IFD), 3rd wk Excellent 

Dop/al Theatre (Red Room) A Place in the Sun 

(20th-Fox), revival Good 

Dorval Theatre (Salle Doree) Billy Rose's Jumbo 

(MGM) 

Good 

Imperial The Best of Cineroma 

(Cinerama), 5th wk Excellent 

Kent Billy Budd (AA), 6th wk Excellent 

Loew's A Girl Named Tomiko (Para) Good 

Palace The Best of Enemies (Col) Good 

Seville The Longest Day (20th-Fox), 

16th wk Excellent 

Snowdon Phaedra (Lopert), 4th wk Good 

Westmount Desire Under the Elms (Para), 

reissue, 4th wk Excellent 

'Sodom and Gomorrah' a Hit 

In Vancouver Orpheum Bow 

VANCOUVER—Business was uneven at 

local first runs, with "Sodom and Gomorrah" 

well in the lead over the rest. It's 

booked for a five-week run at the FPC 

Orpheum. "The Longest Day" and "Mutiny 

on the Bounty" both were holding to satisfactory 

business. 

Capitol Gypsy (WB) Good 

Orpheum Sodom and Gomorrah (20th-Fox) . . Excel lent 

Ridge The Longest Doy (20th-Fox), 9th wk Good 

Stonley Mutiny on the Bounty (MGM), 10th wk. Good 

Strond— The Best of Cinerama (Cinerama), 8th wk. Fair 

Studio Billy Budd : 

Fair 

Vogue— 40 Pounds of Trouble (Univ) Fair 

Marion Davies Packed Theatre 

HOLYOKE, MASS.—From the "40 Years 

Ago" column on the Holyoke Transcript- 

Telegram's editorial page: 

"The Suffolk Theatre was crowded all 

week with people coming to see Marion 

Davies in "When Knighthood Was in 

Flower."' 

BRITISH COLUMBIA OFFICERS—Directors and officers 

of the British Columbia 

Exhibitors Ass'n pose for the photographer at their recent annual meeting 

in Vancouver. Left to right are Owen Bird, Lionel Courchene. Gerry Sutherland, 

treasurer Myron McLeod. president Harry Howard, Ron McKee (behind Howard), 

Alex Gough, Ralph Clarke, vice-president Eric Roseboume, secretary Earl Hayter, 

Len Johnson, Charles Doctor and Doug Gow. Guests included Harry Prygrocki, 

president of the Manitoba Exhibitors' Ass'n, and Juliet Prowse, film star. 

FWC Ritz in Los Angeles 

To Become Opera House 


LOS ANGELES — The Ritz Theatre. 

1,320-seat house which was operated for 

many years by Fox West Coast Theatres as 

a midtown showcase, and has been dark 

for the past three years, will be reopened 

as an opera house for the presentation of 

grand and light opera, musical comedy, 

concerts and concert galas. 

The house has been sub-leased by Lindy 

Pen Co. for its subsidiary, the Lindy Opera 

Co., with deal to involve a four-year tenure. 

Dan Krendel Elected 

Pioneers President 

TORONTO—Dan Krendel, district manager 

here for Famous Players Canadian 

Theatres, was elected president of the 

Canadian Picture Pioneers, succeeding 

Frank H. Fisher, Odeon Theatres general 

manager. 

The 160 industry veterans who gathered 

at the Royal York Hotel for the annual 

CPP dinner meeting elected Len Bishop, 

former membership chaiiinan, as vicepresident. 

Lionel Lester was returned to 

the office of secretary-treasui-er while 

Harold Pfaff continues as head of the sick 

and visiting committee. Russ McKibbin is 

the new membership committee chaiiinan. 

The executive board includes Fisher, the 

immediate past president; Fergus Martin, 

Herb Mathers, Myer Axler. Pat Travers. 

C. S. Posen and J. J. Fitzgibbons jr. Still 

active as former presidents are Morris 

Stein, R. W. Bolstad, N. A. Taylor and O. R. 

Hanson. In the ceremonies at the meeting, 

19 candidates were installed as new 

members. 

The Pioneers have undertaken a special 

project in the organizing of an exhibition 

of industry mementoes for public display 

here in connection with the obsen'ance next 

June of the golden jubilee of motion picture 

theatres in Canada. Those who have 

suitable material, such as old posters, advertising 

accessories and photographs, arc 

asked to get in touch with Frank Fisher, 

20 Carlton St., Toronto. 

Joe Pasternak produced "The Courtship of 

Eddie's Father" for MGM release. 

Wide-Open Sundays 

Set for Vancouver 

VANCOUVER — Motion picture shows 

and all other kinds of entertainment will 

be legal on Sundays here as soon as the 

legislature approves a measure as recommended. 

The private bills committee found no opposition 

to the city chai-ter amendment 

proposed to cari-y out the wishes of 67,006 

voters who asked for Sunday entertainment 

in a plebiscite last December. 

NO PROTESTS FILED 

And there have been no protests from 

any source filed with the committee. Mayor 

Rathie, corporation counsel Russ Baker 

and city commissioner Gerald Sutton 

Brown appeared on behalf of the amendment 

bill. 

It was decided that Sunday entertainment 

would be controlled by objections 

that is, the city would reserve the right to 

stop for cause any operation objected to, 

but would not issue special permits as such. 

The wording of the amendment, however, 

indicates that the city's bylaw may differentiate 

between types of exhibitions or 

movies, prohibiting some. 

Probably on the prohibited list. Baker 

said, would be such things as burlesque and 

the Gayway on the PNE grounds. Committee 

chairman Alex Matthew said he was 

concerned about the differentiation feature 

and asked what would prevent "discrimination 

against certain pai-ts of the 

city." 

CONTROL WITH DISCRETION 

Baker and Rathie assured him no shutdown 

action would be taken without good 

cause and there was no intention of having 

some sections of Vancouver closed to Sunday 

shows and others open. 

"There must be a great deal of discretion 

with control." Baker said. 

Wording of the amendment has been expanded 

since presentation of the plebiscite 

to include all forms of entertainment 

movies, symphonies, concerts, lectures, exhibitioiis 

or any theatrical perfonnance 

—except, perhaps, burlesque. 

If the committee approves the bill, which 

seems certain, the next step is its presentation 

to the legislature with the committee's 

recommendation for approval. 


MONTREAL 

fjunmcn robbed two theatres of nearly 

$4,000. The.v wounded a 27-year-old 

woman at the Beaubien, 2396 East Beaubien 

St., and escaped with $500. They 

confronted Manager Marcel Legris about 

9:30 p.m. and ordered him to open the 

safe, but Legris couldn't so tlie bandits 

grabbed the current receipts. They fired 

several shots as they headed for the front 

door, one of which grazed the arm of a 

woman patron. Safe robbers escaped with 

$3,400 from the Rialto at 5723 Park Ave. 

They tied up the night watclunan. 

a woman because much 

City police have notified theatre owners 

that a purse-stealer, presumably a woman, 

has been preying on female theatre patrons, 

especially at the first nins on St. Catherine 

street, the last five months. Lt. Jean 

Desjarsins of station No. 10 said police believe 

the culprit is 

of the purse stealing is done in female 

restrooms. 

Michel Costom's Canadien. Laval and 

Plaza theatres were doing good boxoffice 

business with simultaneous showings of 

"L'Empire de la Nuit" starring Eddie Constantine 

and "S.O.S. au Secours" . . . The 

St. Denis attracted excellent crowds with 

"Le Grand Jeu." staning Jean-Claude 

Pascal, Gina Lollobrigida. Raymond Pellegrin, 

Peter Van Eyclc and Arlette . . . Jack 

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Adelson, owner of the Alhambra and Roxy 

theatres at Ste. Agathc-des-Monts, and 

Bill Liverman of Montreal loft by plane for 

Jerry Langevin of 

Europe and Israel . . . 

the Rio Theatre, Sorel, and Mr. and Mrs. 

Maurice Leduc, owner of the Ste. Martine 

Theatre, returned from holidaying in 

Florida . Bill Trow, president of Montreal 

Poster Exchange and of Quebec 

Cinema Booking, received a card from 

Han-y Cohen who is vacationing in Hawaii 

with his wife. 

. . . 

. . . 

Noel Anfousse, theatre equipment man, 

and his staff are installing 600 new seats 

in the Salle Academique of tlie Jesus-Mare 

convent on Mount Royal boulevard where 

complete decoration has been under way 

Eddy White of Warner Bros, and several 

friends motored to Quebec City to take 

in the Winter Carnival a few days 

Georges Bougie of Select Films was on an 

extended sales trip across the province . . . 

Paul Trahan has purchased the Ideal Theatre 

of Notre-Dame-du-Nord from Jacques 

Furoy . . . Micky Stevenson, Toronto, general 

manager for Paramount of Canada, 

conferred here with office manager Romeo 

Goudreau. 

"La Guerre des Boutons," it was reported 

by Art Films, is obtaining considerable 

success across the Province. The film, now 

at La Comedie Canadienne, ran for 35 

weeks in Paris, 12 weeks in Montreal and 

seven weeks in Quebec City . . . Exhibitors 

seen at the exchanges: Real Joyal, the new 

owner of the Centre Theatre of Magog; 

Tommy Trow of the Imperial of Ti-ois 

Rivieres: Joseph Daigle, Lynn at Fort 

Coulonge; Elias Gagnon, Diane at Roberval; 

Gerard Gauthier, Laurentien at Mont 

Laurier, and Mr. and Mrs. PeUetier of the 

Alma Theatre, Alma. 

TORONTO 

^he Regent at Picton, closed since March 

31, 1962, was reopened by George Wright 

and JeiTy St. Gelais, the new owners, at a 

ribbon-cutting ceremony headed by Mayor 

H. J. McFarland and attended by Col. W. 

H. Mulherin, reeve Donald Bond and a 

large crowd. George Cook operated the 

Regent many years until his death, after 

which his widow took over for a time. 

"My Six Loves" was previewed at the 

AT 

MONTREAL REOPENING—Le 

Parisien at Montreal, formerly the 

Princess Theatre, has been drawing 

good patronage since the house was 

remodeled and reopened as a Frenchlanguage 

film house. The theatre is 

situated In Montreal's west end. Shown 

at the reopening ceremony are, left to 

right; John Dunning, general manager 

of Cinepix, Inc.; E. Garand of Cinepix, 

and G. Destounis of Unit«d Amusement 

Corp. Le Parisien features a 

French decor. 

FPC Hollywood by Manager Len Bishop 

and Win Barron of Paramount with the 

Hollywood's regular program. Barron 

passed out comment cards . . . Bert Brown 

of the 3,200-seat Imperial has booked a 

second series of Golden Operetta weekly 

one-day showings, starting the 8th with 

"Firefly." Brown said the first series was 

a moneymaker. 

Fred Bode, proprietor of the Fine Arts 

Cinema on Bayview avenue, reported an 

extensive advance ticket sale among local 

groups for his next attraction "Blazing 

Sand," a color feature produced in Israel 

. . . Prior to his departure for a new post 

in New York City, Ernest Rawley, manager 

of the Royal Alexandra here, was guest of 

honor at a farewell party at the Variety 

Club, of which he was a longtime member. 

He was presented a portable typewriter 

while a $100 scholarship was established in 

his name for the top student at Variety 

Village School. 

The Lux, 700-seater on College street, has 

been acquired by Lew Landers who has the 

Victory on Spadina avenue. The Lux has 

been dark for four months and Landers 

plans to reopen it shortly . . . Trans- 

Canada Telemeter had a seven-day run 

last week of "Barabbas" on Channel 5A of 

its toll TV system in suburban Etobicoke 

for which the regular fee of $1 was 

charged. Telemeter is also showing five 

features in color on Channel 5B for shorter 

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Ballet and Gigot. 

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Harold Joyal of Winnipeg sent word to 

industry representatives in this territoi-y 

that the Manitoba and Saskatchewan 

branch of the Canadian Picture Pioneers 

had arranged to stage its annual curling 

bonspiel March 4 at the Maple Leaf Curling 

Club there . . The 1,040-seat Casino 

downtown, which has been closed several 

weeks, will be reopened March 23 with a 

combination policy by Bryan and Engels 

of New York, who have leased the theatre. 

The Capitol at Brantford, managed by 

Bill Burke, had two stage attractions within 

a week. One was the presentation of 

"Oklahoma!" by the Eaton Operatic 

Society and the other was the Brantford 

Symphony Orchestra concert, the latter 

on Sunday night . Moreland is 

back at work at the Odeon head office, 

having recovered from injuries suffered 

five weeks ago when he fell on an icy 

street. 

George Marshall will direct MGM's "Company 

of Cowards." He directed the thrilling 

buffalo stampede sequence of MGM-Cinerama's 

"How the West Was Won." 

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Jack Webb Will Head 

Expansion of WB TV 

From Western 

Edition 

HOLLYWOOD—Jack Webb, creator of 

the Dragnet television series, who came to 

Warner Bros, a year ago as an independent 

producer, has been appointed chief of WB 

television production, effective March 4. 

Michael Meshekoff will be his executive 

associate. 

Jack L. Warner said the Webb appointment 

launches a development program designed 

to establish the Warner television 

operations as the leading maker of filmed 

television shows. Besides continuing with 

projects already launched under the Warner 

TV banner, Webb will start immediately 

on the development of new progi-ams, 

with emphasis on the acquisition of creative 

new talent from every level. 

"We will produce quality television to hit 

the audience-appeal target from every 

angle," Webb declared. 

"We also expect to 

stimulate interest from all areas of television 

activity, including writers, directors, 

performers and package deals. We are 

intent on the development and realization 

of a completely new concept of television 

production." 

Webb pointed out that Warner Bros, has 

unsurpassed production facilities in its 

sound stages, backlot and technical equipment, 

in addition to its highly skilled 

craftsmen. 

Special Brotherhood Award 

To Go to 'Mockingbird' 


LOS ANGELES—The National 

Conference 

of Christians and Jews has conferred 

a special media award upon Universal's 

"To Kill a Mockingbird" for "its outstanding 

contribution to better human relations 

and to the cause of brotherhood," it was 

announced recently. This special award 

is entirely separate from the mass media 

brotherhood awards usually made during 

Brotherhood Week, February 17-24. 

The award is in the shape of a large 

silver bowl with the legend engraved upon 

it and it will be presented to Gregory Peck, 

star of "Mockingbird," by Dr. Lewis Webster 

Jones, president of NCCJ. 

'Bounty' Foreign Openings 


LOS ANGELES—MGM International has 

set 404 openings outside the U.S. for 

"Mutiny on the Bounty" up to the end of 

the year. In the first three months of 

release the picture has grossed more than 

$6,000,000 worldwide, according to Mon-is 

Lefko, newly named sales manager. He reports 

domestic gross as being slightly more 

than $4,000,000 from mns in 28 cities, including 

Canada. 

Old Toronto Theatre Sold 

TORONTO—Edwin Mirvish, 49, 

wealthy 

businessman and art collector, has purchased 

the 60-year-old Royal Alexandra 

on West King street from a trust company 

representing the Mulock estate for $215.- 

000. Mirvish won out against several bidders 

when he assured that the property 

would be maintained as a theatre. He said 

he plans to use it for various forms of 

entertainment. 

VANCOUVER 

phaedra" and "No Love for Johnny" have 

been placed on the Restricted list by 

British Columbia censors, but they gave 

"Thou Shall Not Kill" the okay. This import 

was banned in both Italy and France 

. . . "Sodom and Gomorrah" was leading 

the town by a big margin, playing at the 

3,000-seat Orpheum. 

. . 

Ivan Ackery, Orpheum manager, took 

The 

a 

vacation trip to the South Seas . 

Atlas Theatre in Victoria is doing well 

with foreign films, selling tickets by the 

series . . . Isabelle McEwan, former musical 

comedy player, died here at the age of 66 

in Yukon Ten-itory approved 

Sunday movies by a narrow margin. 

Commonwealth Films, launched here a 

year ago with bright expectations, is being 

forced out of the 50-acre studio in West 

Vancouver. It completed one feature, still 

unreleased . . Regina is scheduling a 

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intervals for results of this country's federal 

elections which sometimes run 

through to early morning. The vote returns 

on the same night as the aiuiual film 

awards has created a problem for which 

no solution has yet been announced but in 

any event the Ottawa Theatre Managers 

Ass'n is expected to go ahead with its Oscar 

sweepstakes competition, a local promotion 

which has been highly successful in past 

years. 

Regarding the roadshow engagement of 

"The Longest Day" at the FPC Regent, 

held for a second week, the Ottawa Journal 

has pointed out that the only name to 

appear twice in the credits is that of Paul 

Anka of Ottawa who wrote the film music 

and also appeared in the picture . . . Louis 

Quinn, Warner Bros, actor, flew from Hollywood 

to appear on the program of the 

National Press Club ball at the Chateau 

Laurier Hotel. 

Morris Berlin, a theatre and hotel owner 

in Ottawa, received the Culinary Merit 

award of the Gourmet Society of New 

York on the first anniversary of his Town 

House. The presentation was made by 

George Frederick, Gourmet president. 

Berlin is past president of the Ottawa Theatre 

Managers Ass'n . . . Despite wintry 

weather, the Capitol, managed by Bill 

Cullum, got good crowds at matinee and 

night performances of "Bittersweet," a 

Golden Operetta Series presentation. 

Le Hibou Cine Club sponsored three showings 

Sunday of "The Quest of Man," a 

French film, in its coffee house clubrooms. 

The Ottawa Film Society made use of the 

National Museum Theatre for the presentation 

of "Beat, Square and Cool" for its 

members . . . The "RCMP" film series, 

which affords an Insight into operations of 

Canada's Mounties, has been sold to 20 

countries, it has been announced by Crawley 

Films. 

The FPC Capitol here had a sellout for 

the one night concert (22) of Leontyne 

Price, soprano. Coming up on Wednesday 

night (61, is the stage program of Peter, 

Paul and Mary, folk singers . . . Because of 

the federal election, a public presentation 

was banned of "My Fellow Canadians" by 

Rich Little, Ottawa impersonator. It Included 

a takeoff on Prime Minister Diefenbaker 

and his wife. Little has also done an 

impersonation of U.S. President Kennedy. 

At the Art Theatres 

TORONTO—The Little Cinema picked 

up "Divorce—Italian Style" for one studio 

immediately after the long run of the picture 

at the Towne and held "Bell" Antonio" 

for a third week in the second 

auditorium. The Capitol Fine Art Theatre 

continued with "Arturo's Island" for a second 

week and the International did the 

same with "A Taste of Honey." The New 

Yorker Cinema got a fourth week with 

"The Five Day Lover" and the Christie 

made it a second week on "Aren't We 

Wonderful?" as did the Savoy with "Tiara 

Tahiti." The Pine Arts on Bayview featured 

"Serenade" and the Kent Cinema 

featured "All About Eve. 

Join the Widening Circle 

Send in your reports to BOXOFFICE 

on response of patrons to pictures 

you show. Be one of the many who 

report to— 

THE EXHIBITOR HAS HIS SAY 

A Widely Read Weekly Feature of Special Interest 

Address your letters to Editori 

'Exhibitor Has His Say," 825 

Van Brunt Blvd., Kansas City 24, 

Mo. 

BOXOFFICE 

Al'ways in the Forefront With the News 

K-4 BOXOFTICE March 4, 1963

CfifUt^Suott^tc • ScuU)^na*Ct • C^nceÂianA- • AftU/hZuiAmcc 

MARCH 4, 1963 

SECTION OF BOXOFFICE 

Smart lighting fixtures highlight the handsome, custom-built refreshment bor in the recently remodeled RKO State Theatre, 

New Brunswick, N.J. Note the interesting bockbor treatment. Three automatic venders supplement the bar. 

featuring 

LôncedsionA 

and 

^ûtomatic Uendi

KING 

?^#" ^rofil-Trip 

'I Burreg ty/mms 

*a 

; 

LAICI 

48.. 32.. 

45« 35« 

SERVO-MAT 

Improved to automatically and 

efficiently dispense measured 

portions of hot butter. 

SIZES TO BOOST YOUR 

PROFITS IN ALL PRICE RANGES 

Wax free, leak proof, Brand Name containers in sparkling 

toasted brown and butter yellow . . . shipped freight prepaid 

in 6M quantities. All three sizes available NOW! 

tM 

SALES STIMULATING ACCESSORIES . . . 

\ Counter Cards, Dispenser Tube, 18" replica lighted 

Display, Color screen Trailer, Plastic display Serving Tray 

... All shown in illustrated brochure mailed on request. 

deluxe 

BUTTER SERVER 

Budget priced, manually 

operated for smaller locations. 

Server Sales 

inc. 

north 88 west 16447 main street, 

menomonee falls, Wisconsin 

The MODERN THEATRE SECTION

Your * salesman Sor 

hamburgers 

People trust CRUSH and they're assured by 

thefriendly, familiar name that your fountain or 

lunch counter offers only the highest quality 

food products. You attract more customers and 

sell more. More hamburgers. More french fries. 

More of everything. 

People have confidence in CRUSH. They've 

made it the world's largest selling orange 

drink. People have confidence in those who 

sell CRUSH. And most important—confidence 

in the other products you serve. 

hot dogs 

bar-b-ques 

grilled cheese 

french fries 

ham 

tuna salad 

and 

your specials 

s 

111 

And remember the other CRUSH fruit drinks 

. . . Grape-CRUSH, Fruit-CRUSH and CRUSH 

Lemonade. Also build sales with drinks made 

with Old Colony syrups—Tropica! Punch, Wild 

Cherry, Strawberry, Lemon-Lime, Buzz, Ginger 

Ale and Vanilla. 

ipARENTSV 

^"pi^^ 

CRUSH INTERNATIONAL INC. 

(or more Information, wfll# 

2201 West Main Street, Evanston, Illinois 


i MODBRM 

^ THBATRB 

MARCH 4, 1963 

o n t n t 

FcOR YEARS, theatremen and 

concessionaires have been urging more 

support from candy manufacturers in 

the promotion of their products and the 

education of the public that candy is 

not only a delightful treat, but also a 

healthful, energizing food—and particularly 

to combat the excess weight 

bugaboo. 

It should be good news to them to 

know that the campaign of the Candy, 

Chocolate and Confectionery Institute, 

now in its third year, is bearing fruit. 

Based on late fall reports, the Institute 

projected total 1962 consumption of 

candy to an estimated 3,265,000,000 

pounds as compared with 3,100,000,000 

pounds for 1961. Average per capita 

consumption was estimated to have 

jumped to 17.5 pounds, from 17.2 

pounds in I96I and 16.8 pounds in I960. 

The 1962 dollar volume is estimated at 

$1,300,000,000, up approximately 5 per 

cent over 196I's $1,232,000,000. 

Similar 

gains in 1963 should bring per capita 

consumption to 17.8 pounds. 

These increases are attributed to 

more intensive promotion both on an 

individual and industry-wide basis. 

Theatremen are giving candy top display 

space, and their efforts ore receiving 

real support from the Institute's 

campaign. The latter includes the 

nationwide tour of the Candy Twins, 

LaVelda and Lavona Rowe, who have 

chalked up more than 100 radio and 

television appearances, including 

several network shows, to spread the 

positive facts about confections. 

More than 300 newspapers, and big 

consumer magazines have carried features 

on candy. Further, the National 

Safety Council has been advising with 

the Institute on a research project to 

determine the potential aid of confections 

to keep motorists alert. 

an idea— why not pro- 

And, there's 

mote candy as "one for the road" as 

patrons leave the theatre? 

^ 

17-Week Contest Increases Profits 6 

Gorlic-Flovored Franks a Hit 10 

The Legal Angle—A Tax Break on Health and 

Accident Policies Norman Sbigon 14 

Pop 'n Corn in Orbit With Unique Disploy 15 

Correct Installation of Equipment, Cleanliness Assure 

Screen Brightness Wesley Trout 16 

Good Uniforms Are Important William D. Hawkins 20 

Suspended Ceiling System Incorporates Light, Acoustics 

and Fire Protection 24 

Reisini Looks Forward to 600 New Cinerama Dome Theatres 

by 1965 26 

Wrong Choice of Color Has Bearing on Soil-Resistant 

Qualities of Carpeting 26 

A New 1,150-Car Drive-ln for Atlantans 27 

Century's New Direct-Drive Projector, Sound Reproducer 

Answer Industry Need 28 

New Theatre a Delight to Behold 30 

DEPARTMENTS: 

it 

Refreshment Service 6 New Equipment and 

Projection and Sound 16 

Drive-ln Theatres 27 

Developments 32 

Readers' Service Bureau 35 

Advertisers' Index 35 

Literature 28 About People and Product 36 

ON THE COVER 

The remodeling of the RKO State in New Brunswick. N.J., 

included modern seatijig, a new screen and stage curtain, high 

fidelity sound, new decoration throughout, the new concessions 

stand and boxoffice. 

I. L. THATCHER, Managing Editor 

The MODERN THEATRE Section of BOXOFFICE is included in the firit issue of eoch month. 

Editorial or general business correspondence should be addressed to Associoted Pubticotiorts, 

825 Von Brunt Blvd., Konsas City 24, Mo. Wesley Trout, Technical Editor; Eastern Reprvsentotive: 

D. M. Mersereau, 1270 Si)cth Ave., Rocltefeller Center, New York 20, N. Y.; 

Central Representofives: Louis Didier, Jock Broderick. S809 N. Lincoln, Chicogo 45, III., 

Western Representotlve: Wettstein, Nowell & Johnson, Inc., New York Life BWo,, 2801 W»«t 

Sixth St., Los Angeles 57, Co4if.

WHAT 

ARE 

THEY 

DOING 

THERE? [ 

Harmon and Bunion, the Johnny Hart-created stars of our national advertising, 

always end up where Dr Pepper flows — from vending machines and snack bar 

dispensers. They're just crazy about that delicious fruit-blended soft drink that's not 

a cola or a root beer. They'll be selling Dr Pepper to millions of other people on two 

national television networks — including Dick Clark's AMERICAN BANDSTAND 

on ABC-TV — and you can see them in national magazines, on 24-sheet posters and 

in newspapers all over the country. That's one of many reasons why the smart theater 

owner always has Dr Pepper available for his customers. For the 14th year in a row, 

fountain-vending sales have broken all records. And, 

of course, as the sales climb, the profits climb. So 

if you're not on the inside (like Harmon and 

Bunion) better get there soon. Just write to 

the Fountain-Vending Division, Dr Pepper 

Company, P. 0. Box 5086, Dallas, Texas. 

r 

Dr Pepper Company, DalUs, Texas, 1963 IT'S DIFFERENT...! LIKE IT! 


on a percentage of sales, compared to overall 

sales for the period of the contest. 

This procedure was also used for the hot 

doH contest. The six candy company contest 

winners were dcteiTnincd on the same 

basis as the hot dofi contest, even though 

the confection companies contests ran for 

only a limited period, compared to the top 

t'lrce—drinks, popcorn and candy—that 

ran the full 17 weeks. 

This outstanding display in the Feast of Profits contest conducted by Theatre Confections, Ltd., was at 

the Paramount Theatre in Edmonton, Alta., where Bert Wiber is manager. It was set up in the lobby 

near the refreshment stand. The imposing array of dollar bills (securely covered with cellophane) was 

an eye-catcher, and the patron had a chance to win one of the brand new dollar bills if he had a 

Lucky Pepsi stamp on his 20-cent cup. A lucky star on the larger Pepsi, plus a star on a popcorn box 

gave the patron a chance for $3. 

TIED IN 

WITH CIRCUIT SESSIONS 

In order to generate interest, arrangements 

were made to tie in with the Famous 

Players regional meetings, he'd in St. John, 

New Brunswick: Toronto, and London, Ontario: 

Winnipeg, Manitoba: Regina and 

Saskatoon. Sa.skatchewan: Edmonton and 

Calgary. Alberta: Vancouver and Kelowna, 

British Columbia. For the meetings, TCL 

.set up six-foot, photo-mount cut-outs of 

Miss Feast of Profits and provided the 

initial presentation of the contest in the 

form of a brochure, which gave details on 

the 12 contests. The same brochure with a 

letter, inviting the managers to participate 

was sent to all accounts, to cover personnel 

unable to attend the meetings. 

Notes were made at all meetings on questions 

asked by the managers and when the 

meetings were completed, they were compiled 

and answers were given in a bulletin 

once again, not only as a reminder for 

17-WEEK CONTEST INCREASES PROFITS 

lngenui^y of Theatre Managers Rewarded With $8,000 Prize Money 

r ROFiTS MOVED impressively up on 

the concessions sales barometers of 

Famous Players Theatres sei-ved by Theatre 

Confections. Ltd.. during a 17-week 

contest beginning the first week of last 

September. 

The successful results were due to the 

continuing stimulus of colorful "teasers" 

sent by TCL to theatre managers, and to 

the enthusiastic promotions and displays 

developed by the latter. Prize money was 

exciting—$8,000 in cash awarded by TCL to 

winners in various product promotions. 

The Theatre Confections contest was a 

tiein with Famous Players "Share the 

Profits" contest, and was dubbed the 

The $8,000 prize money 

"Feast of Profits." 

pertained only to refreshments and was 

over and above that awarded by Famous 

Players. 

THANK YOU' TO SUPPLIERS 

J. J. Fitzgibbons, jr.. head of Theatre 

Confections, said : "TCL had no reservations 

on coming up with the $8,000 in cash, as all 

the contests concerned suppliers of this 

company for the last 17 years, and this was 

one way of saying 'thank you' to them. We 

also knew that in tying in w-ith Famous 

Players "Share the Profits" contest, which 

was directly concerned with theatre operation 

and selling product, that if the managers 

sold the pictures and increa.sed their 

boxoffice, the extra effort on confections 

would be worth the time that we put into 

the Feast of Profits." 

The Feast of Profits contest consisted of 

12 different contests within one overall 

contest. Three of the contests had winners 

for the months of September. October and 

November, with a jackpot winner for December. 

The winners were determined by 

the highest percentage of increase in sales 

for the particular contest, using sales 

figures for the corresponding period in 

1961. 

One drink company's winners was based 

Patrons of the Acadia 

Theatre, Wolfville, 

N.S., where E. 

Whittle is manager, 

couldn't fail to get 

the message with 

this big emphasis on 

popcorn. The backbar 

display featured 

a prize contest, the 

front of the bar 

fairly shouted "popcorn," 

with the 

huge, staggered letters, 

and even the 

popcorn machine 

was decorated. The 

candy display was 

also good, Pepsi- 

Cola had a front 

position, and the ice 

cream cabinet on 

the left was easily 

accessible. A compact 

stand, but well 

merchandised. 

those who attended, but to limit correspondence 

from those who did not attend 

the meetings. 

Immediately after the meetings were 

completed, teasers were sent out to all accounts, 

reminding them of the contest. 

Prior to September 1. nine bulletins, plus 

quota sheets showing 1961 figures where 

required, in addition to a "Wise Old Owl" 

key chain, ("Be Wise—Capitalize on the 


This old-fashioned peanut wagon loaded with 

Planters nut items was displayed in the lobby of the 

Capitol Theatre, London, Ont. The cart is a 

mobile unit designed by Theatre Confections, Ltd., 

and used for special events at theatres throughout 

the 

Dominion. 

TCL Feast of Profits") were sent out. One 

week prior to the confection company contests, 

a reminder was sent out, plus bulletins 

announcing winners of contest periods 

completed. 

To make it interesting for TCL branch 

managers in Montreal, Toronto "A" and 

"B," Winnipeg. Vancouver and the drive-in 

department, there was a total cash prize 

contest of S500. Winners were determined 

by the highest percentage of gross increase 

in concessions sales for the corresponding 

17 weeks in 1961. 

All managers were urged to call staff 

meetings prior to each contest, and to train 

and stimulate their personnel to push the 

various contest items, as well as the entire 

refreshment line. Entries had to be accompanied 

by a report of what was done, 

together with snapshots or commercial 

photos. 

Pictured on these pages are some of the 

winning and outstanding displays created 

by the Famous Players managers and theii' 

staffs. 

C^Noy A€5'T 

yOli ATTCNOANT ^^&R. 

Orange-Crush received the big play in this display, during the contest for promoting the drink, at the 

Capitol Theatre, Vancouver, B.C. Backbar sign featured the large cup, and also plugged Rowntrees 

candy bars, one of the other companies represented in the contests. Note the excellent open display 

of candy in the tiered section. Ice cream novelties are displayed in the self-serve cabinet at the left. 

Balloons at the top of the bar add a festive note. 

In addition to the cart display in the lobby, the Capitol Theatre in London, Ont., had this massive backbar 

display at the concessions stand, featuring all the Planters products. The clock on Mr. Peanut's 

top hat at the left created a lot of interest. There was good open display of nuts on the front counter, 

too, (see right). The whole display was spotlighted (upper right) to gain full attention of the theatre 

patrons as they entered the lobby. 

SERVING CORN 

mo 9k WARMERS" 

A typical "teaser," one of many, sent out to all 

theatre managers by Theatre Confections to keep 

interest in the contest at high heat. Such teasers 

were sent out prior to each contest and during the 

longer contests. 

This was the relrcshmcnt bar display ol the Capitol Theatre, Brantlord, Ont., during the Cadbury candy 

contest. All the bars were featured by signs and wrappers on the backbar, and the bars were on open 

display on the counter. Bill Burke is manager. This is on outstanding display emphasizing a single 

brand of confections. 

BOXOFFICE March 4, 1963

Popcorn Information Still Available From Iowa State 

With the final report on popcorn experiments 

for 1961, issued by John C. 

Eldredge of the Iowa Agricultural Experiment 

Station, the project entitled "Breeding 

and Cultural Studies With Popcorn," 

has been terminated. This work had been 

carried on for more than 30 years under 

Professor Eldredge's direction, and with 

the financial aid of the Popcorn Processors 

Ass'n. 

However, while the breeding work with 

popcorn has been discontinued, as far as 

development of new inbred lines and newhybrid 

combinations is concerned, work 

with popcorn at Iowa State is by no means 

fiiushed. Several promising experimental 

hybrids containing inbred lines not Involved 

in any released Iowa hybrids offer 

possibilities for superior hybrids for the 

popcorn industry. 

In order that this material can be made 

available to the popcorn industry, the 

newer inbred lines which have shown 

promise in future Iowa hybrids, have been 

turned over to the Committee for Agricultural 

Development. This organization 

was set up for the purpose of increase and 

distribution of new varieties and hybrids 

of Iowa crops .such as oats, soybeans, hybrid 

dent corn, popcorn, etc. They have 

BIG EARNING CAPACITY 

UP TO m PER HOUR! 

POPS IT 

KEEPS IT 

BEST! 

HOI! 

HOT POPCORN MEANS 

• Bigg-er Sales • Repeat Sales 

• Increased Be\'erage Sales 

Ambassador Model for Indoor 

Situations 

Write for FREE Brochure 

"78 Years of Leadership" 

SINCE 1885/ 

? 

AND COMPANY 

13 Popcorn Building, Nashville, Tcnn. — Factory: Chicago, III 

SOMETHING NEW AND TASTY 

for YOUR Snack Bar/ 

IAZAR'S kosher 

"^^^^^"' 

PURE BEEF 

FRANKFURTERS 

WILL SHIP SAMPLES! 

WRITE. WIRE, OR PHONE FOR INFORMATION 

Wf SHIP 

eVERYWHERE 

LAZAR'S KOSHER SAUSAGE FACTORY 

SSI1 N. Kedzic A«e., Chicago 25. Illinois Phone: IN 3-3351 

cold storage facilities for holding promising 

parent material in good condition for several 

years. They plan to grow limited 

amounts of promising hybrids which will 

be made available to processors for trial. 

Whenever a new hybrid proves popular it 

will be released under a regular Experiment 

Station number and the single cross 

parents and inbred lines will be available 

to popcorn seed producers under the regular 

plan for release of popcorn seed. 

At the present time seed of three popcorn 

hybrids is available from the Committee 

for Agricultural Development (CAD as it 

is commonly called). Dr. Charles D. 

Hutchcroft is secretary and handles all 

orders for seed. Address Agronomy Building, 

Iowa State University, Ames, Iowa. A 

booklet li.sting all seed which is available 

will be sent on request. The three available 

hybrids are yellow lopop 10, which is now 

a released hybrid and experimentals white 

913 and yellow 3595. All are described in 

the booklet. 

Royal Crown Earnings Up 

Earnings of Royal Crown Cola Co. and 

Consolidated Subsidiaries for the year 

ended December 31. 1962 amounted to $1.- 

I 

650,747 $1.43 per share) after providing 

$1,954,000 for federal and state income 

taxes; as compared with earnings of $1,- 

253.357 ($1.10 per share i for the year 1961, 

after providing $1,353,000 for federal and 

state income taxes. Sales and profits for 

the year reached the highest point in the 

company's history. January, 1963, was the 

17th consecutive month of sales increase. 

Carry Out Trays and Popcorn Boxes 

'Min 

'i^^^m^lr^ 

$17.95 M 

Troy it 

634>10S,x3 

inches deep. 

Holds oil sizes 

of cups including 

Buftercorn 

- , Cups. 

Red & White Striped Sunburst Design 

Automatic Lock Popcorn Boxes 

10c Boxes S 9.90 M Freight prepaid within 200 

ISc 

2Sc 

Boxes 

Boxes 

miles of Pittsburgh, Po. on 

12.50 M any combination order of 

boxes and troys omounting 

19.80 M to S7S. or more. 

SAMPLES ON REQUEST 

THEATRE CANDY CO. INC. 

400 Dinwiddie St., Pittsburgh 19, Pa. 

Area code 412 Phone 281-8503 

^T^kASAW/m... 

TO FILL 

POPCORN BAGS 

AND BOXES WITH 

THC iVftr PATENTED 

Ti|0USfllipS OF 

piLmHlTb usEi>s 

ONLY ^2iPAT YOUR 

THEATRE SUPPLY Of 

POPCORNSUPmOfAUR 

109 THORNTON AVE 

SANFRANCISC0,34 


Profits pop "way up when you sell Pepsi and popcorn and 

all crunchy snacks. Be sure to get the most from these big 

money makers. Call your local Pepsi-Cola bottler. Today! 

"PEPSI-COLA" ANP "PEPSI'' ARE TRADEMARKS OF PEPSI-COLA COMPAHV, REG. U.S. PAT. OFF. 

BOXOFFICE :: March 4. 1963

GARLIC -FLAVORED FRANKS A HIT 

Manager Gene Welch of the Fine Arts 

says that about 40 per cent of the theatre's 

patrons arc Jewish, and this alone doubles 

frankfurter Bro.s.ses, although all patrons 

definitely enjoy the new food offering. 

In addition to the delightful flavor of the 

kosher franks, there's another reason for 

the success enjoyed in these theatres. Managers 

trained concessions personnel to push 

the item, stressing its larger size and 100 

per cent all beef ingredients. This was important 

since, when the new franks were 

added, price was increased from 25 to 35 

cents. However, since the attendants were 

well prepared, not one complaint was received 

about the price rise. 

SCREEN TRAILERS USED 

Posters on the stand, caps on employes 

and a special Lazar screen trailer also 

pu-shed the new franks. 

The theatre managers are delighted with 

the increase in profits that the Lazar 

franks are producing, since they share in 

concessions stand profits—a policy of 

Tral^s-Texas Theatres, of which Earl 

Podolnick is president and Norm Levinson 

is general manager. 

A smiling, enthusiastic attendant and good display on the cafeteria line produced a 30 per cent increase 

in hot dog sales at the Chief Drivein, Austin, Tex. A screen trailer was also used. 

^Garlic-flavored kosher frankfurters 

have resulted in amazingly increased 

sales of hot dogs and drinks at a 

number of indoor and drive-in theatres 

operated by Trans-Texas Theatres, Inc. 

Trans-Texas first experimented with 

kosher franks, obtained from Lazar's 

Kosher Sausage Factory, Chicago, in two 

For 

Top 

%^ Proiil Makin'$ 

60 GOLD MEDAL 

SMO-KONtS 

CANOX 

^ COTTON 

W POPCORN 

^ CARf^tlCORN 

W PEANUTS 

^ 

Your most reliable source for 

Hems fo do your job beffer, 

easier, ar\d more profitably I ! 

—Write for Free Catalog Today. 

GOLD MEDAL PRDDUCTS CO. 

Ilil FREEMAN AVE CINCINNATI 14 OHIO 

indoor houses, the downtown Dallas Capri 

and the Pine Arts across from Southern 

Methodist University. Sales and profits 

jumped so rapidly that the circuit immediately 

added the franks to the items 

served at the Chief Drive-In Theatre and 

the Burnet Drive-In Theatre in Austin, and 

the Hollywood Theatre, Port Worth. 

SALES UP 39 PER CENT 

Frankfurter sales jumped 39 per cent at 

the Capri, and the tantalizing garlic flavor 

produced a remarkable rise in soft drink 

sales. Many patrons, after tasting and eating 

one frank .said: "Let's have another!" 

At the Chief Drive-In, Glyn Morsbach, 

manager, reported the new hot dogs increased 

his sales by 30 per cent, and this 

occurred during the winter months when 

patronage drops off. Again, drink sales also 

increased. 

Don Burroughs, manager of the Burnet 

Drive-In, also reported that many patrons 

are coming back for "seconds"—both hot 

dogs and drinks. Both Morsbach and Burrovghs 

believe that the new kosher hot dog 

sales will triple business during the summer 

months. 

. HKHEST QUALITY CL»NER THAT CAN BE MADE 

GLASS & CHROME 

CLEANER 

NO SILICONE TO LEAVE FILM^^ 

^PARKUHG 

CLEAN 

SOID BY NATIONAL THEATRE SUPPLY 

COFFEE 

PROFITS 

Caih in big III* E-Z WAY I 

You'll MV« up to 75% on 

labor olono with on E-Z 

WAY automatic coffaomokor. 

Colts for Ion, 

yiolds for mora. Got tiio 

facts—wrrte now; 

STEEL 

PRODUCTS CO. 

40 SIh Ave., S.W. 

Cedar Ripids, Iowa 

I«1JRS US"-!! 00 All !fff ^_ 

Personnel at the Capri in downtown Dallas, well 

trained to push the larger, all-beef frankfurter, 

advertising caps, overhead banners and good 

counter display enabled the theatre to increase its 

hot dog sales 39 per cent, even though the price 

was upped ten cents to 35 cents. Drink sales also 

increased. 

Pepsi Scholarships Awarded 

Mickey Mantle. N.Y. Yankees, and 

Maury Wills, L.A. Dodgers, have designated 

Commerce lOkla. 

i 

High School, and 

Winston-Salem iN.C.i Teachers College, 

respectively, as "their" choice to receive 

$500 scholarships donated in "their" names 

by Pepsi-Cola Co. Commerce high school 

and Winston-Salem college will be solely 

responsible to administer the award based 

on student need. Pepsi-Cola cited Mantle 

and Wills in honor of their selection as 

Tlie Sporting News "Player of the Year" 

in the American and National baseball 

leagues. 

Reader's Service Bureau coupon, page 35. 

]0 The MODERN THEATRE SECTION

RC is 

the goingest cola because: 

There's more profit per gallon! 

Royal Crown Cola is the lowest priced, national cola brand. Of course, that means more 

profit for you. And check these additional advantages: ^ theater 'parties (tvrite for 

details of 1500 successful promotions for kids) ^ liberal jug return allowance w 

leading cola, all flavors from one source ^ local pick-up and delivery ^ no shipping 

delays, loiv inventories ^ local participation in promotions. Add up the advantages 

— then add to your profits with RC, goingest cola of the leading three. 

Royal Crown.Cola 

C O L. U BUS G E O R C 

Other fine products of Royal Crown Cola Co. : Diet-Rite Cola, Nehi, Upper 10, Par-T-Pak. 

BOXOFFICE :: March 4. 1963 11

New Concessions Bar Built All in One Piece 

\ 

You'll sell 

more popcorn 

to capacity crowds with 

a Manley 

SUPER STADIUM 

POPS! Every 2 minutes — 20-25 

boxes of popcorn. Every 

hour—30 bushels of profit! 

STORESi Up to 180 boxes of popcorn 

kept hot, fresh, crisp, in 

elevator well which rises at 

flick of switch. 

SEASONS. Well has automatic plug-in, 

thermostat control, delivers 

accurate measure to kettle. 

SERVESiCorrect height for easy 

counter service. Stanch 

alone or fits into counter 

plan. 

SELLS. Built-in eye appeal. Red 

white modem design. Colored 

tubular illumination 

for golden-glow popcorn. 

Get Ready! Write for complete 

information 

today! 

MANLEY, INC, 

1920 Wyandotte • Kansas City 8, Mo. 

The BIGGEST Name In POPCORN for more than 35 years 

CANDY 

B. REESE 

HERSHEY, 

CO. 

This attractive new refreshment stand in the Albany Theatre, New Brunswiclt, N.J., was recently 

installed by RKO Theatres, and the front bar, all in one piece, includes a Pronto popcorn warmer, 

candy case with rail light, service counter and a 30-inch Bally ice cream merchandiser. The bockbar 

includes a stock ice cream freezer. The stand is recessed into the right rear center orchestra bank of 

seats under a canopy with downlights, and is entirely finished with Formica. A fireproof metal door 

leads from the right aisle into the working area. Stein Woodcraft Corp. built and installed the stand 

which is operated by the Union News Co. under direction of Lee Koken, in charge of RKO concessions. 

Gypsy' Contest Winners 

Feted in Hollywood 

Ten consumer first prize winners were 

feted in Hollywood February 1-3 by Warner 

Bros, and Curtiss Candy Co. for their 

prize-winning jingles in the Curtiss-sponsored 

contest held in conjunction with the 

release of "Gypsy" and the company's new 

candy bar by that name. There were also 

ten identical awards for retailers from 

whom Curtiss candy was purchased. First 

prizes were an all-expense-paid trip for 

two as guests of the stars of "Gypsy." 

The weekend events were also attended 

by the leading Curtiss division manager, 

district manager and salesmen. The 34 

winners and company representatives received 

a personal "red-carpet" welcome by 

Mervyn LeRoy, producer and director of 

"Gypsy"; plus the stars; Rosalind Russell, 

Make every night 

OPENING night! 

Natalie Wood and Karl Maiden. 

Festivities included a behind-the-scenes 

tour of Warner Bros, studios, dinner with 

the stars at Chasen's, nightclubbing at the 

Roaring Twenties and the Crescendo, a tour 

of Disneyland. Fanner's Market, Beverly 

Hills and other points of interest, topped 

off by an evening of dining and dancing 

at the Cocoanut Grove. The guests flew 

first-class jet and stayed in poolside lanai 

rooms at the Hollywood Roosevelt. All 

transportation was via Cadillacs chauffered 

by professional guides. 

Pepsi's Vender Honored 

Two signal honors have been accorded 

Pepsi-Cola's new "Crown Line" design 

vending machines, according to Henry E. 

McGovem, vice-president of equipment 

engineering for the company. A Crown 

Line vender will be exhibited in the Louvre 

in Paris starting June 17. The design was 

selected for display by the International 

Council of Societies of Industrial Design 

as one example of the very best in American 

design. This exhibit will continue 

until October. 

A Crown Line vending machine has also 

been selected for display at the International 

Exhibition of Industrial Design at 

the Museum of Modern Art, Buenos Aires, 

starting April 1. This exhibition is under 

the aegis of the National Institute of Industrial 

Technology of Argentina, private 

industry, government cultural agencies and 

the University of Buenos Aires. 

For more information about products 

described editorially or in advertising in 

this issue use Readers' Service Bureau 

coupon on page 35. 

12 The MODERN THEATRE SECTION

newly 

Walter 

Hires and Crush Fountain NAC Adds More New Members in Current Drive 

Division Hold Sales Meet 

A comprehensive, detailed presentation 

was made to sales personnel representing 

the Fountain Division of Hires and Crush 

International recently, when the first joint 

sales meeting for the division was held at 

the company headquarters in Evanston, 111. 

When the Hires Division was purchased 

by Crush last June, it was decided to establish 

the Hires and Crush Fountain Division 

as a combined operation, rather than as 

separate divisions, as is the case in bottling. 

This was done for the sake of 

greater efficiency and wider distribution. 

according to Derrill W. Stevenson, national 

sales manager. With a combined sales 

force and a single central management, it 

is expected that accounts can be given 

better and more personal service. 

However, in 1963 both Hires and Crush 

will have separate and distinct marketing 

programs. Walter E. Sala, marketing director, 

presented the details of these programs. 

Samples of the point-of-purchase 

materials and extra selling aids created in 

conjunction with the new programs were 

shown. 

So that the fieldmen can provide the 

greatest possible help and service to their 

customers, all Hires and Crush equipment 

was brought in and fully explained. The 

district representatives now sell both Hires 

and the Crush products and have been 

thoroughly familiarized with all aspects of 

the new products taken on since the consolidation 

of the Hires and Crush fountain 

operations. 

The Vendo Co. wound up 1962 with a 

substantial 25 per cent gain in net sales 

over 1961—$55,342,583 vs. $53,695,701—and 

net earnings of $2,897,716 i$1.09 per sharei 

as against $2,297,371 i87 cents per sharei 

the previous year. 

TREMENDOUS PROFITS !! 

Now Fresh Fruit Sundaes, Pineapple and 

Strawberries from stainless steel pans! 

Both juices for snow cones and fresh fruit 

for sundaes dispensed from one mochine 

HERE'S 

HOW TO MAKE 

BIG MONEY WITH "SNOW 

No Pulkysl 

Distributors of famous 

Victor's QUICK MIX dry 

flovor concentrotes. 

fRff SAMPLES 

WITH EACH MACHINE 

IVIMUIV. kAAfiif' 

No O.hngl 

^ THENEWSNOW 

CONE MACHINE 

Capacity. 50 cones 

every 30 seconds. 

The Bert's 'SNOW 

MAGIC" machine 

combines eye-appealino 

beauty with perfect 

mechanical performance 

and laroe 

capacity. "S n a w 

Magic" IS easy to 

operate and is Fully 

Automatic. A Snow 

Cone costs V/^ to 

I'/ac and usually 

sells for 10c .. . 

that's 

profit! 

SAMUEL BERT MFG. CO 

Fair Park SUtion, Box 26410, DALLAS, TEXAS 

James O. Hoover, Martin Theatres, Columbus, 

Ga., and National Ass'n of Concessionaires 

first vice-president and membership 

chairman, has reported the addition 

of four new members. They are: Howard 

Lockamy, Greensboro Coliseum, Greensboro, 

N.C.; Pioneer Motor-Vu Theati'e, 

Provo, Utah, owned and operated by Marvin 

Cox: Johnny Johnston, R. S. Concessions 

& Vending Co., Mayfair House, Deal 

Road, Oakhurst, N.J.: and Hersch I. Yesley, 

Yesley Brothers Sales Co., Newtonville, 

Mass. 

Greensboro Coliseum, Pioneer Motor-Vu 

Theatre and R. S. Concessions & Vending 

Co. joined the concessionaires segment. 

Johnny Johnston has advised NAC that R. 

S. Concessions & Vending Co. is an affiliate 

of the 

I 

formed 

i Reade-Sterling 

group and will operate their twentyone 

concessions uits. 

Hersch I. Yesley is a broker of popcorn 

and popping oils, and is widely known in the 

concessions industry. 

"Interest in NAC membership has shown 

a marked increase since last year's convention," 

according to Hoover. His committee, 

composed of eight regional vice-presidents, 

is currently engaged in an intensive 

membership drive. 

Fast?... we MVOR' CRISP 

pressure fry chicken 

m 

fresh to done in » 

^^ 

only 8 minutes! 

Pressure Fried Chicken-Tender 'n Juicy- 

Satisfies Customers And Brings 'em Back! 

Adding FLAVOR-CRISP pressure fried 

chicken will increase volume as much as 30% 

-even in established drive-ins. 

We make it easy for you to prepare and sell 

fresh FLAVOR-CRISP pressure fried chicken, as 

well as mouth watering French fries, seafoods, and 

meats. Add extra profits without extra help — no 

special training needed. Ballantyne's Pressure 

Fryers are fully automatic.anyone can turnout 

perfect foods every time. 

Use our easy "Pay-As-You-Profit" purchase 

plan, or lease, if you wish. Compared with other 

pressure fryers, you will find this the biggest value u ^„ - 

2 MODELS 

for your dollar. 

A Complete FLAVOR-CRISP Program 

NO FRANCHISE REQUIRED-NO STRINGS ATTACHED 

FLAVOR-CRISP 

BREADING 

Assures perfect 

batter 

FLAVOR-CRISP 

SALES AIDS 

Menu Tip-Ons 

Table Tents 

Ad Mats 

•Tfodemaric 

CHICKEN 

[•^•w .!-,'> 

FLAVOR-CRISP 

PACKAGING 

Tubs, boxes 

for carry-out 

^'^SJ'^ 

^^ -I 

• Floor Model 

tJ 3 1la n tyng 

FILL OUT AND MAIL TODAY 

BALLANTYNE INSTRUMENTS AND ELECTRONICS, INC. 

1712 lACKSON STREET OMAHA 2. NEBRASKA 

_ CompocI — 

requires lillle 

spoce - 

, 27-X24" 

A DIVISION OF ABC 

VENDING CORPORATION 

I'l.ase s.nil lomiilit.' int'cirnKitiim .iNiut the KLAVOR-CRISP pressure 

fryinK pro^jrani withuut oblijiation.— to; 

ZONE 

STATE 

BOXOFTICE March 4, 1963 13

Coca-Cola Test -Marketing Sugarless Soft Drink 

A sugarless soft drink called Tab is being 

market-tested in Springfield. Mass., by 

the Coca-Cola Co. 

According to J. Paul Austin, president of 

Coca-Cola, the test was designed to provide 

the company's management with more 

specific knowledge of the possible future 

role of this type of beverage in the soft 

drink industo'. 

HEYWOOD- 

'WAKEFIELD 

Austin said that consumer interest in 

the so-called dietetic foods and beverages 

had indicated a possible long-term growth 

for this type of product. He said preliminary 

market tests had shown that 

sucarless beverages were not generally 

popular with consumers of regular soft 

drinks, but that an acceptable product 

might render a .satisfactory .service to per- 

.sons who wished to keep "tab" on their 

caloric intake. 

Tab has been under development at the 

Flavor Laboratories of the Coca-Cola Co. 

in Atlanta. It will be marketed by the 

Panta Beverage Co.. a division of Coca- 

Cola which markets other products including 

Sprite and the Fanta soft drinks. 

By 

The Legal ingle: 

A Tax Break on 

And Accident 

NORMAN SHIGON 

Health 

Policies 

There is now good news for the 

average theatre owner and others in the 

business who own accident and health insurance 

policies. The.se policies generally 

provide not only for medical benefits but 

for additional benefits for loss of limb, 

sight and time, as well as for loss of life. 

The tax law permits the taxpayer to deduct 

as a medical expense the cost of health 

and accident insurance premiums, but the 

Internal Revenue Service has taken the 

position in the pa.st that the premium or 

any portion of it w^hich pays for protection 

against lo.ss of life, limb, sight and time 

were not deductible. Rev. Rul. 59-393. 

1959-2 CD. 457. Therefore, there has been 

required an allocation and deduction of 

only that portion which was attributable to 

medical benefits. 

Not only had this been the position of the 

Internal Revenue Service, but up to recent 

months the tax court adopted the same attitude. 

There has now been a change in the 

opinion and position of the tax court since 

it has agreed to follow the decision of the 

third circuit in the Heard decision. 269 F. 

2d 911, reversing the tax court which permitted 

a full deduction for the premium of 

a health and accident policy as a medical 

expense. Kilgore, 38 T.C. No. 38. 

Now, the full premium of the accident 

and health insurance policy may be deducted 

as a medical expense, within the applicable 

3 per cent-over-adjusted-gi'oss income 

limitation. 

While the tax court has gone along with 

the third circuit court of appeals, which is 

an intermediate appellate court in the federal 

judicial system, the Internal Revenue 

Service has kept mum as to whether or not 

it is changing its position. Be that as it 

may, this is a good straw in the wind to 

indicate that the taxpayer may finally be 

getting a break. 

NOVELTY SCENIC studios, inc. 

A. I. Kesslcr, Prcs. 

distinctive 

From Main Street to Broadway 

wherever extraordinary technique is 

required, Novelty Scenic Studios is 

the first choice. Whether you require 

a simple drapery, a stage curtain 

and trajk, or a complete decorating 

job—consult NOVELTY STUDIOS or 

have your architect contact us. We 

will cheerfully submit layouts. 

samples and estimates—without any 

obligation. 

Write Dept. MT 

426-432 E. gist St., New York 28, N.Y. 43rd year of unsurpassed workman 

Phone TR - 

G-0800 

INQUIRIES INVITED 

ship and superior service. 

DRAPERIES • STAGE CURTAINS • CURTAIN TRACKS & CONTROLS • WALL COVERINGS 

I 

O 

o 

o 

Booklet on Lightning Facts 

All kinds of buildings, as well as outdoor 

theatres, are covered in a new, free booklet. 

"Lightning Facts and Figures," published 

by the Lightning Protection Institute, 53 

West Jackson Blvd., Chicago 4, 111. 

The 20-page, liberally illustrated booklet 

tells what lightning is. what it does, and 

how property owners can obtain full protection 

from it. 

Also contained in the booklet are suggestions 

on lightning protection for homes, 

rural properties, even trees. Personal safety 

rules are listed in a separate chapter. 

Lightning as often strikes upward as 

down, the booklet says. If your hair stands 

on end. beware a lightning bolt. Lightning 

was discovered by Benjamin Franklin, 

who thereuiwn developed "the perfect invention," 

a lightning rod. Tliirty-seven per 

cent of all fires in outlying areas are 

started by lightning. 


Pop 'n Corn in Orbif With Unique Display Tiny Snack Bar, Big Sales 

In a recent lobby remodeling of the C17- 

stal Theatre, Salinas, Calif., which included 

painting and new lighting, the 

snackbar was also updated and painted, 

and a new hot dog machine was purchased 

from Arthur Unger. 

While the Crystal snack bar is tiny, only 

ten feet wide and five feet in depth, and 

staffed by ju.st two girls, a variety of items 

is offered—orange and grape noncarbonated 

drinks. Pepsi-Cola, ice cream, popcorn, 

candy, coffee, French fries and the 

hot dogs. 

Jerry Drew and Stan Bruns, who operate 

the Crystal, say. "The concessions section of 

BoxoFFicE magazine is our bible." 

In other theatre improvements, colored 

spotlights have been installed on either 

side of the stage. 

An astronautical theme, developed by 

George W. H. Spratley, manager, and his 

concessions team, resulted in this dramatic 

decoration of the refreshment stand at the 

Odeon Hyland Theatre, Toronto, Canada, 

for its participation in a four-week popcorn 

and drink contest conducted by the Odeon 

circuit. 

The bar was headlined: "'Pop 'n Corn Is 

A-OK." The mirror in the background 

showed a space capsule about to take off, 

and the approaching astronaut holding an 

ice cold drink with a large carton of popcorn 

under his arm. Backbar copy read: 

"Relax Before the Big Show With Rrefreshing 

Ice Cold Coca-Cola and Orange Crush, 

Tasty Delicious Popcorn." 

From the ceiling of the bar, mobiles consisting 

of rockets, space capsules, sputniks 

and stars were hung. 

"The whole effect was quite eye-catching 

and created a good deal of amused comment 

from patrons, to say nothing of 

having a very favorable effect on sales," 

said Spratley. 

Chinese Food Treat 

With the slogan: "Eat It Up. Including 

the Cup." the Golden Mixee Cup Corp. has 

introduced for the first time a variety of 

frozen, pre-cooked Chinese foods in a boilin-a-bag 

container which are served in a 

Chinese noodle cup which is edible. 

The foods are being retailed at the 

Chinatown Fair and Museum in New York 

City, and are being dispensed from a mobile 

cart that resembles a ricksha with a builtin 

steam table and fryer. According to Stan 

Edeknan, national sales director of Golden 

Mixee, the sales are tremendous. Carts like 

these will be franchised along with other 

types of outlets. 

You MAKE MONEY SELLING ... Not Buying, And ... 

Quality 

Is The SELL Word For 

J 

o^^!^ 

BEEF or PORK 

PIT-COOKED 

BARBECUE 

Sells best because it's the best tasting, best quality genuine Barbecue on the market! 

CASTLEBERRY'S FOOD COMPANY 

• BOX 1010 • AUGUSTA, GA. 


; 

By 

CORRECT INSTALLATION OF 

EQUIPMENT, CLEANLINESS 

ASSURE A BRIGHT SCREEN 

WESLEY TROUT 

mm^fmsg^ Y » "^ " 

Wmjf^' r;!!VSiH 

IH" ^Î^B 

^f 

§ H 

^l 

! 

, 

! 

. 

kept clean and free of any soot accumulation 

because it is the reflector that reflects 

to the apertiu'e the light from the positive 

crater spot. Now the ash or soot is a very 

fine substance and will, under the polishing 

process, not make visible scratches, but 

will make invisible ones just the same, and 

thus gradually ruin the reflector surface. 

This won't happen if you use a soft cloth and 

Bon Ami on glass-type reflector, but do not 

use Bon Ami, silver polish or steel wool on 

metal reflectors, just use a soft cloth and 

carefully clean and polish. 

REFLECTORS MUST BE CLEAN 

Never assume that a reflector is clean, 

merely because it looks clean to the eye. 

Make it your invariable practice to clean 

all reflectors every day before starting the 

program, and if a second shift comes on 

duty, it should clean them again because 

reflectors will get dirty after six hours of 

operation. As we stated in the beginning of 

this article, dirty, soot-covered reflectors 

can cause a light loss up to 20 per cent and 

more. I 

Glass reflectors—We bring this to yoiir 

attention regarding the maintenance of reflectors: 

The pitting of reflectors is, of 

course, a difficulty encountered with all high 

intensity projection arc lamps, and is the 

result of continuous bombardment by small 

particles of incandescent carbon projected 

from the arc crater. You can readily understand 

that this bombardment continues all 

the time the arc is in operation and at the 

time the arc is stnick. In most cases these 

carbon particles strike the surface of the 

reflector and some of them stick there and 

must be carefully removed with a razor 

blade so that they will not hinder cleaning 

and polishing the reflector. Do it carefully 

Let us discuss some more Important 

things about reflectors and projection 

lenses. It is understandable, even to the 

novice, that an 18-inch reflector will deliver 

more light over the smaller 14 and 16- 

inch reflector, but the speed must also be 

faster or we won't get the extra light output 

we need. Moreover, the speed of the 

reflector and the projection lens must be 

"matched" in order to obtain maximum 

light output from your arc. This is easy to 

figure as most standard brands of reflectors 

have the speed marked on the back, 

and all high-quality projection lenses have 

the speed and focus imprinted on the 

barrel. 

The continuous research and development 

of better projection lenses by leading 

manufacturers have almost reached a point 

of perfection. However, the picture can be 

no better than the lens which projects it. 

With this obvious fact in mind, let us consider 

just what a good projection lens has 

to do, and what we expect from it. 

DUAL REQUIREMENTS OF LENS 

The requirements of a projection lens are 

both optical and mechanical. The mechanical 

requirement is a lens barrel designed 

to rigidly hold the lenses so they 

will be in a straight line; now. for example, 

the barrel should be large enough to emit 

all the light possible from the arc. The 

optical requirement is a combination of 

special glasses that will deliver a sharp, 

clear image with a very, very small light 

loss at each lens surface, etc. Manufacturers 

or supply dealers will gladly send 

specific data on their particular lens which 

will help in making selection for your theatre 

for best screen image. 

AVAILABLE LENS SPEEDS 

By the way, various lens speeds available 

are somewhat limited by certain compromises 

by manufacturers in order to manufacture 

a suitable lens that will give the 

desired results. For an example, we find 

that lenses of focal length longer than 7 e.f 

are not generally available at present with 

speeds faster than f/1.9. And there are 

some of the shorter focal length lenses, 2 to 

4 e.f., available as f/1.8 and f/1.7. It should 

be understandable any efficient reflectorarc 

system must be carefully installed and 

adjusted to the lens speeds available, and 

be so designated that the projected light 

from the arc will just fill the projection 

lens in order to obtain maximum light output 

and good overall screen illumination. 

To sum up, a brilliant and satisfactorily 

illuminated picture will require perfect 

optical alignment of the lamphouse, reflector, 

carbons, aperture and projection 

lens, plus correct optical distance from the 

reflector to the aperture. 'When feasible, 

shutter blades may be ti-immed sUghtly to 

increase light in many cases; where double 

shutters are employed, very careful setting 

of these shutters will contribute to increased 

light output. The correct carbon 

sizes will materially help to obtain maximum 

light output, if all the carbon contacts 

are kept clean and electrical connections 

clean and tight. 

Remember, dirty lens surface, dirty re- 

Continued on page 20 

Spatz scores breakthriim on LIGHT GAIN! 

WITH NEW (No. 1773) HIGH-LIGHT TEXTURE-WHITE PAINT 

* Produces light-gain higher 

than ever before. 

* New ideas, new ingredients, 

make this the best 

screen paint obtainable. 

* Reduces distortion from 

rain. 

* Whitest while surface, 

better pictures. 

* Economical, one coat iisuallv 

sufficient. 

7S O W You Can Have: 

1. A deep textured finish 

for all types including 

s m o o t h - s u r f a c e d 

screens. 

2. Lenticular effect of a 

stipple texture. P r o- 

jected light bounces between 

high areas: dark 

spots disappear, shadows 

eliminated. 

3. Effect of giving lamp 

jiower a boost. 

Yes, No. 1773 High-Light Texture-White is easily applied with a roller. It is 

compounded in a vinyl-acrylic liquid which may be thinned with water. 

AVAILABLE THROUGH YOUR THEATRE SUPPLY DEALER 

BOXOFTICE March 4. 1963 17

NOÂA 

BALLANTYNE 

DISTRIBUTES 

® 

orejco 

35mm 

• Precision Engineering 

• Integrated Jet Age Design 

A projector as a collection of components is out the 

window. Norelco combines into one mechanism a 

complete projector with optical and magnetic reproducers, 

upper and lower magazine geared and 

interlaced as one intricate unit. Every possible consideration 

has been incorporated for simplicity and 

ease of operation. 

a

IU9UUU worth of $ 

equipment for less than 50 00 

per 

week 

COMPLETE THEATRE EQUIPMENT 

A jet age idea in financing new theatres . . . remodeling 

or replacing outmoded equipment. Ballantyne's 

Leasing Program enables you to obtain equipment without stretching your present funds and without 

depleting your operating capital. You can offer the advantages of the latest technological developments 

in theatre equipment on a pay as you profit plan. 

TYPICAL EXAMPLES OF LEASING 

PLANS 

INDOOR THEATRE 1,000 Seats DRIVE-IN THEATRE 1,500 Car 

Complete 35mm Noreico projectors 

with Ballantyne transistorized 

sound, with installation supervision 

and full maintenance, screen 

and screen frame $13,000 

1,000 seats @ $35.00 per seat 35,000 

Carpeting 8.000 

Draperies 5,000 

Box Office and Foyer. . 2,000 

Screen and Screen Frame 2,500 

H/larquee 6,500 

Complete sound and 

projection 

equipment including Noreico 35- 

mm projectors, ultra-hi lamps, 

anamorphic, complete booth, 

miscellaneous equipment, 

silicon rectifiers, all lenses including 

speakers, 

junction boxes, signs, installation, 

complete 5-year service 

maintenance $22,000 

CONSERVE YOUR CASH BY INTELLIGENT LEASING 

• Soundheads 

• Lamps 

• Projectors 

• Ampliftcation 

Speakers 

Here's your answer! 

• Seating 

• Screens 

• Screen 

Towers 

• Carpets 

• In-a-car 

Speakers 

• in-a-car 

Heaters 

Worried about putting in 70mm now? lease 35mm now and if 

at any time you want to install 70 mm Ballantyne will take it 

out and put in 70mm on a continuing lease. 

Replacement—put in ultra hi 150 amp lamps 

and modern silicon rectifiers for less than $15 per week 

New amplification for less than $ 7 per week 

New projectors for less than $10 per week 

5-year 

lease. 

$72,000 

Less than 

$35000 

per week. 

5year 

Lease— 

3 2 wôks 

per ynar 

Less than 

$17000 

per week. 

allantyne 

INSTRUMENTS AND ELECTRONICS, INC. 

A DIVISION OF ABC VENDING CORPORATION 

1712 Jackson Street Omaha 2. Nebraaska 

BALLANTYNE 

INSTRUMENTS AND ELECTRONICS, INC. 

1712 Jackson Street Omaha 2. Nebraska 

Gentlemen: Rush me complete Information on your ^ BiE Leasing 

Program G New Noreico 35mm D Financing Programs. 

NAME 

THEATRE 

POSITION 

ADDRESS 

CITY. . ^ ZONE- STATE^ 

n Planning an indoor theatre. 

H Planning a drive-in. 

— Modernizing an indoor theatre. 

" Modernizing a drive-in 

All of this as a current expense before you pay your taxes.

1 

TO ASSURE A BRIGHT SCREEN 

Continued from page )7 

Good Uniforms Are Important 

flector can cause a terrific light loss. It 

takes only a few minutes each day to thoroughly 

clean and polish these and the improvement 

in light output and focus of 

picture will make it time well spent. Use 

only a high quality lens tissue on projection 

lens. 

At least once every two months one 

should use a screen brush and clean it because, 

here again, a dirty screen, regardless 

of the make, can reduce brightness up to 

20 per cent. 

^XVS] 

ABILITY 

Maintenance personnel, boxoffice attendants, 

ramp boys in drive-ins, concessions 

employes and others look better 

in uniform. Here, from an expert, are 

some things that you ought to know 

about 

uniforms. 

By WILLIAM D. 

HAWKINS* 

^^NE OF THE smash hits of the entertainment 

industry these days is the uniform. 

Uniforms are very big with customers 

and employes alike. 

Ushers and usherettes, of course, have 

long been traditionally in uniform. But, 

more and more, maintenance personnel, 

boxoffice attendants, concessions employes, 

ramp boys in drive-ins and others are 

graduating to uniformed status. Uniforms 

create a good impression on the public and 

they are a morale booster for the personnel 

concerned. 

There are sound reasons for this trend. 

Some are obvious and some not so obvious. 

The value of neatness, cleanliness, and 

better appearance immediately strikes the 

eye. But consider an important advantage 

of uniforms—safety—about which you may 

not have thought. 

Although public relations, better appearance 

and improved employe morale are 

' Prestdent, Institute of Industriol Lounderers, Inc. 

often cited as the main reason for putting 

employes in uniform, in my opinion safety 

is an often overlooked but much more important 

reason. 

Not long ago, the National Safety Council 

and the trade association of which I have 

the honor to be president, the Institute of 

Industrial Launderers, worked together to 

produce a leaflet entitled "Unsafe Work 

Gai-ments Can Cause Costly Accidents." 

Have you ever thought of common ordinary 

dirt as a safety hazard, for instance? 

No? Then listen to what the National 

Safety Council has to say on this point: 

"Dirty work clothing." the Council declares, 

"is more than an eyesore. It breeds 

accident and health hazards. Dirty or oilsoaked 

work garments often cause skin 

rashes, irritations, and other forms of 

dermatitis. 

MUST BE 

STERILE 

"Such clothing may harbor iDacteria and 

germs to infect minor cuts, skin abrasions, 

or burns. Once infected, minor injuries 

quickly become dangerous. To avoid the 

common, ever-present hazard of dirt, work 

clothing should be changed frequently and 

laundered or cleaned to sterile condition." 

The National Safety Council lists the 

"Seven Deadly Sins of Garment Safety" as 

the following: 

1. Dirty garments—which can cause skin 

DO YOU BUY 

I^Û 

ON PRICE OR COST? 

WHY ARE SELBY SCREEN TOWERS 

VERTICAL INSTEAD OF HORIZONTAL? 

Selby's"steel-ability"is the reason. 

Hundreds and hundreds of installations 

with never a single blow-down. 

INSTANT SCREEN TOWERS??? 

We don't bottle them, but we do stock 

most sizes for instant shipment. 

WHEN IS A SLOWDOWN AN EXPENSIVE 

PILE OF SCRAP? 

EVERY TIME!! 

Sclby screen towers cost less because 

they last and last and last!!! 

FOR MORE INFORMATION AND PRICES WRITE: 

induslries. inc. 

TUFCOLD 

2-YEAR COATING 

GUARANTEED FIRST SURFACE 

DICHROIC REFLECTORS 

They're a bargain because everything an ordinary 

reflector does TUFCOLD does better and longer. That's 

why they're worth more yet actually 

COST 43% LESS 

based on life expectancy. So, since your old reflectors, by wasting power, 

carbons, and light, cost more than new TUFCOLDS, replace them now. 

THE STRONG ELECTRIC CORPORATION 

11 City Park Avenue • Toledo 1, Ohio 

JJSO GHENT HILLS ROAD — AKRON U, OHIO 

Areo Code 2I« MO 6-721 


i 

diseases and rashes, provide a chance for 

bactei-ia to infect minor cuts, bums. 

2. Oil— or chemical-soaked clothing — 

which can turn a workman into a human 

torch. 

3. Missing buttons—which can leave a 

dangling cuff free to catch in moving machinery 

. . . and pull the wearer In after it. 

4. Cuffs on trousers—which can catch on 

projections and lead to falls, or get caught 

in machinery. 

5. Loose— or ill-fitting garments—should 

not be worn to work. It is false economy to 

tolerate worn-out or dirty clothing or to 

allow employes to wear to work old clothing 

not designed for safety under on-thejob 

conditions. 

6. Poorly maintained garments—rips, 

tears and missing buttons are a safety hazard. 

Garments should be kept In good repair 

at all times. 

7. Loose belts, dangling ties, fancy or illdesigned 

features on work clothing—can 

catch in machinery and constitute a safety 

hazard in other ways. 

CHOOSING THE RIGHT UNIFORM 

Member companies of the Institute of 

Industrial Launderers supply, on a rental 

basis, more than 90 per cent of the work 

garments used in industry. We have come 

to some very definite conclusions about uniforms. 

They ai-e: 

1. Is it practical? Is it really suited to 

on-the-job conditions? A too-fancy uniform, 

loaded with fancy doo-dads and elab- 

The Cincinnati Theatres Co. has started a $150,000 improvement program in its local houses which 

includes new uniforms and the wearing of tuxedos by its managers at the Keith. Manager Odis R. 

Owens '.ight) inspects his staff which includes from left to right: assistant manager, Frederick Fobing; 

Glen St'-wart, doorman; ushers Jerry Young, John Peters, Robert Hedger, Dan Gerrety and Don Peaker. 

orate colors, for instance, may look great on 

a model when it is brand new. But it may 

not be color-fast, may shrink, may not 

stand the gaff of everyday work conditions. 

2. Has it been wash tested? No uniform 

should be adopted without adequate wash 

I 

tests. And this does not mean laundering 

in luke-warm water with a very mild soap! i 

Wash tests reveal, for instance, the amount 

of shrinkage, fading, etc. Contrary to what 

some ads might have you believe, there is 

no such thing as a uniform that will not 

shrink or fade to some extent. It's best to 

find out how much before, rather than 

after, you select a uniform. Otherwise, you 

may be due for an unpleasant—and expensive—surprise. 

3. Keep It Simple—For most companies, 

simple uniforms prove best, mo-st practical 

and most economical. Cotton, for instance, 

combines durability, low cost, ease of 

laundering and attractive appearance for 

the life of the garment. 

Continued on following page 

Qdm^ (Thl^^MTli' 

Tradtmark rtgiittted and copyrighled. Paltnl ahbliid lor. 

-^'/i- Co., Inc. 

^, »J tI'" c' -l- 

}b-}2 Thirty Eighthî,*""" Siretl, Long liland City, N. Y. 

What it 

does 

WHAT the Ashcraft CORE- LITE Arc Lamp 

does, makes more sense than HOW it does it. 

So, ask any National Theatre Supply Company 

man to tell you WHAT the Ashcraft 

CORE-LITE Arc Lamp does and he will give 

you an earful of facts. 

Like this. The CORE-LITE will 

screen side-lighting 75 to 100% . . . and 

prove it! 

increase your 

can 

Or like this. The CORE-LITE will save more 

carbons than you can shake a stick at. 35% 

savings can be expected, 50% is not unusual. 

And he will prove it in indoor or drive-in 

theatres, using existing screens and lenses. 

Call or write him NOW! 

(Pdlent Pending) 


^SS^^j!!;^1i^f^%o^^ 

ixf!£l 6000 

you con provide it with 

lOGRAPH 

low cost, long life 

ECONOMY IN-CAR SPCAKIRS 

The Economy Speaker Is big. Itt die-cast aluminum case Is 7Vi" high, 

A" wide and 4" deep. Its 4" speaker unit Is firmly fastened to the 

face of the case, and not just laid in kapok at ore many other low 

cost speakers. 

The volume control it the high quality L pad type and It fully enclosed 

to prevent dirt from affecting operation. 

The Economy Speaker will fit practically any make or model of 

Junction Box. 

OTIOGRAPH, INC. 

49aa WIST GRAND AVENUE CH I CAGO 99, ILIINO 

CALI CARBON COUPLERS 

Let You Burn All the Carbon 

"They're Expendable" 

The most popular carbon saver. Used by more 

theatres than ALL other makes COMBINED. 

Per Hundred, postpaid: Not Packed in 

Mixed Sizes. 

6mm S2.25 8mm S2.75 

7mm $2.50 9mm $325 

No worrying about injury to tiigli oriced car. 

box savers. Bum 'em up, you still trefit. 

FOR ROTATING CARBONS 

10mm or 11mm EXTENDER KITS 

for 2 lamps $6.50 

They save 25% or more of carbon costs. 

Refund 

00% 

ied 

Moit economical carbon iover you ever used' 

.' 

CALI Products Company 

3719 Morjorie Way Socromento 20, Cqiit 

The WORLD'S LARGEST Producer of Carbon Savers 

At all progressive theatre sapplj houses. 

GOOD UNIFORMS ARE 

IMPORTANT 

Continued from preceding page 

4. Solid colors are usually the best— 

There is a galaxy of attractive solid colors 

to choose from—and they are usually more 

practical and better-appearing over the 

long run. 

5. Provide eye appeal with emblems—If 

you want to make your employes' uniforms 

eye-catching, it's usually best to do it with 

your theatre's individually designed emblem, 

rather than to fancy up the uniform 

itself. This way. the eye will be drawn to 

the emblem with Its advertising message. 

rather than to the uniform. 

The overwhelming majority of U.S. companies 

find it more advantageous to rent 

than to buy. No capital investment Is required; 

the employes usually share in the 

cost of the rental: and the company does 

not become involved in the headaches of 

laundering or trying to replace uniforms 

when an employe quits or is terminated. 

FREE UNIFORM HELP 

For several years, the Institute of Industrial 

Launderers has been offering free. Impartial 

advice about uniforms and other 

work clothing to executives of companies 

desiring such advice in instituting a uniform 

rental program. 

The Institute will make available without 

charge or obligation of any kind, expert 

and practical men in the field to consult 

with responsible company officials. There 

are no strings of any kind attached to this 

service, nor does the Institute have any axe 

to grind. 

The product of no individual uniform 

manufacturer is recommended, nor are the 

services of any individual laundry reconimended 

for maintenance. Instead, specifications 

are recommended which will be 

geared to the special problems of the company 

concerned. 

Any reader of Boxoffice who would like 

to receive a free copy of the National Safety 

CouncU leaflet, described above, and a 

copy of the educational, public service 

booklet, "Selecting A Uniform?" which goes 

into more detail than space permits in this 

article may do so by writing the Institute 

of Industrial Launderers, 1025 Connecticut 

Avenue, N.W., Washington 6, D.C. 

ALBANY. N. Y. 

ALEXANDRIA, LA. 

ATLANTA. GA. 

BALTIMORE, MD. 

BOSTON, MASS. 

BUFFALO. N. Y. 

CHARLOTTE. N. C. 

CHICAGO. ILL. 

CINCINNATI. OHIO 

CLEVELAND. OHIO 

DALLAS, TEXAS 

DENVER, COLO. 

DES MOINES. IOWA 

DETROIT, MICH. 

GREENSBORO. N. C 

HOLLYWOOD, BALIF. 

HOUSTON, TEXAS 

INDIANAPOLIS. INO. 

KANSAS CITY, MO. 

LOS ANGELES, CALIF. 

LOUISVILLE. KY. 

MEMPHIS, TENN. 

MILWAUKEE, WISC, 

MINNEAPOLIS. 

MINN. 

ETHYLOID 

FILM CEMENT 

POINTS OF DISTRIBUTION 

FISHER 

MANUFACTURING CO. 

lies Ml St 6, N r. 

1 

NEW HAVEN, CONN. 

NEW ORLEANS. LA. 

NEW YORK CITY 

OKLAHOMA CITY, 

OKLA. 

OMAHA, NEB. 

PHIUDELPHIA. PA. 

PITTSBURGH, PA. 

PORTLAND, ORE. 

PROVIDEMCE, R. I. 

SALT LAKE CITY, 

UTAH 

SAN FRANCISCO. 

CALIF. 

SEATTLE, WASH. 

SIOUX FALLS, S. 

DAK. 

ST. LOUIS, MO, 

SYRACUSE. N. Y. 

WASHINGTON, 0. C. 

CANADA 

TORONTO, ONT. 

MONTREAL. QUE, 

VANCOUVER. B. C. 

Sound Projector on Display 

An extremely versatile 16 '16, single 

system/double system sound projector w^ll 

be one of the items of special interest at 

the 93rd Society of Motion Picture and 

Television Engineers convention equipment 

exhibit at the Traymore, Atlantic City. 

April 22-25. 

Built by Siemens & Halske, West Germany's 

largest producer of electrical and 

electronic equipment, and handled exclusively 

in the U.S. by Arriflex Corp. of 

America, the projector has all the usual 

sound projector facilities, plus an additional 

double system. This is a complete 

additional sound channel, using 16mm perforated 

magnetic film, mechanically interlocked 

to the projector. Sound may be recorded 

live and/or from records or tapes or 

transferred from one channel of the projector 

to another. 

22 


Suspended Ceiling System Incorporates 

Light. Acoustics and Fire Protection 

A completely new type of suspended ceiling 

system, incorporating lighting, fire 

protection and acoustical control, has been 

announced by the Armstrong Cork Co. The 

Armstrong Suspended Ceiling answers the 

need for an economical, easy-to-install. 

and completely incombustible "lay-in" type 

ceiling suitable for theatre lobbies and 

drive-in concessions buildings. The system 

requires no special installation equipment, 

and is ideal for lowering high ceilings, or 

finishing off rooms where the presence of 

low-hanging pipes or ducts make the tile 

Installation impractical. 

Available through standard building 

supply outlets, the system consists of only 

three basic elements: the ceiling panels 

themselves, the gridwork to support them, 

and a special type of luminous panel that 

can be incorporated into the grid to distribute 

light. All suspension members are 

made of high grade steel and are specially 

engineered for durability and ease of 

handling. 

The supporting framework for the new 

ceiling is uniquely simple to install. Main 

runners are suspended from the existing 

ceiling stnicture at 4 foot intervals, and 

the cross tees are merely snapped Into 

place between them. A special wall molding 

provides support for the ceiling around 

the perimeter of the room. Since there is 

no cumbersome structural work involved, 

the entire ceiling can be put up neatly 

and efficiently while other interior finish 

operations are being completed. 

The acoustical panels supplied with the 

system are made of compressed mineral 

fiber and carry a "Cla.ss-A Incombustible" 

rating—the first such panels to be made 

available through lumber and building 

material outlets. The panels come in a 

choice of two sizes: 2x2 feet and 2x4 feet, 

and feature an attractive random p)erforated 

design together with a washable 

vinyl paint finish. 

For installations where Indirect lighting 

is desired, the system also includes a special 

corrugated translucent panel that can 

be installed anywhere in the ceiling to provide 

modern, glare-free illumination. The 

panels are lighted by a fluorescent tube installed 

directly above, and can be arranged 

in groups, alternating rows, or spotted 

among the acoustical panels, depending 

upon the specific lighting requirements of 

the room. 

Approximate cost of the new system, exclusive 

of luminous panels, is 40 to 45 cents 

per square foot of room area. 

Szabo Moves Up at Reevesound 

Reevesound Co., Inc., has named William 

Szabo vice-president for contract operations 

and construction, in a move to expand 

its design and engineering services in 

the area of communications motion pictures. 

Szabo's appointment was announced 

by Boyce Nemec, president of the Long 

Island City subsidiary of the publicly 

owned Reeves Soundcraft Corp. 

Szabo joined Reevesound Co. in 1960 as 

production manager, later becoming manager 

of contract operations and construction. 

DEODORIZES INSTANTLY 

Made of top-quality vaporizing 

agents and perfunnes; no moth-cake 

odors, yet moth-proofs too. 

Lasts Longer - Economical 

Lasts 40 to 50 days.' Costs, labor 

negligible. Eight discs to box; versa- 

DEODOROMA CRYSTALS: 

tile 

wire holders included. 

For full Particulars, write 

The C. B. Dolge Company, 

Westport, Connecticut 

f^M^'^W^^M^My-f 

Also 

Available . . . 

DEODOROMA REFILLS: 

square blocks for 

\A/atl diffuseur 

deodorizing 

LIBERTY 

FIREWORKS 

For Record-Breaking Drive-In Crowds 

You are assured Greater Value, Safety, 

Brilliance, Color, Flash and Noise. 

Spectoculor LIBERTY FIREWORKS ore th* greatest 

boKottice ottroction becouse they are tlie 

world's finesti They pay for themselves in Increased 

ottendonce. 

READ THIS UNSOLIC- 

ITED TESTIMONIAL 

"We havt shopped around 

for fireworks to use in our 

drive-ins and after comparisons 

have found we 

grt the best deal from 

LJBERTY. Your displays 

are brighter." 

NOTICE: 

GET FREE CATALOG 

NOWI 

4S page catalog, fully illustrated 

shows the gorgeous 

beauty and magnificent 

splendor of LIB- 

ERTY FIREWORKS. 

Reasonably priced from $35 

to SI. 000 and up. 

NEW HOME ADDRESS 

LIBERTY DISPLAY FIREWORKS CO. 

Hegeler Lone 

Site formerly Hegeler Zinc Plant 

P. O. Box «83, Danville, Illinois 

Phone 442-25S9. If no answer call 446-«743 


The Roosevelt Theatre, Chicago, one of the downtown area's most 

popular theatres; sign construction by White Way Sign Co. of 

Chicago. 

Signs of good box office 

Preston Royal, Dallas, Texas, an outstanding example 

of small theatre comfort and beauty; sign construction 

by J. F. Zimmerman & Sons of Dallas. 

6 

REASONS WHY 

more theatres use 

Wagner attraction panels 

in their marquees 

than any other type! 

1. Immediate passer-by impact 

2. Low cost, years of service 

3. 24-liour visibility 

4. Service without removing frames 

5. Patented Mechanical Hand 

eliminates "two men and a ladder" 

letter changing 

6. Exclusive "tapered -slot" letters 

wôn't slip or fall 

Wagner Sign Service, Inc. 

218 South Hoyne Avenue, Chicago 13, lllinolf 

n 

Please send more information about Wagner 

Theatre Attraction Panels 

oddr*ii_ 

tily 

.J 

BOXOFFICE March 4, 1963 

25

Reisini Looks Forward to 600 New 

Cinerama Dome Theatres by 1965 

This is the model of the Cinerama dome theatre which was displayed by Nicolas Reisini, president of 

Cinerama, Inc., at a west coast exhibitor meeting. This radically new design for a theatre is based upon 

the geodesic dome concept developed by R. Buckminster Fuller, architect-engineer, mathematician and 

philosopher, whose work is based upon an analysis of the principles of structure found in nature. Built 

from precast concrete panels, it will be erected at half the cost of conventional theatres, and in half the 

time. The 1,000-seat model is expected to be built for about $250,000. 

ViNERAMA. Inc., has adopted a 

radically new design for theatres which 

will cost approximately $250,000. about 

half as much as a conventional theatre of 

comparable size, and which can be erected 

in half the usual time. Nicolas Reisini. 

president, announced that Cinerama's goal 

is to see that at least 300 of these dome 

theatres are built in the United States and 

Canada, and an equal number abroad, in 

the next two years, at a recent meeting of 

more than 100 leading exhibitors in Los 

Angeles. 

A model and plans of a typical Cinerama 

dome theatre, based upon the geodesic 

dome principle developed by R. Buckmin.ster 

Puller, were displayed. The model 

was of a 1.000-seat theatre, approximately 

140 feet in spherical diameter and 52 feet 

high. It is assembled from 316 pentagonal 

and hexagonal precast concrete panels 

which are bolted together, flange to flange. 

Resilient anchor plates are used for 

mounting the dome on the foundation. 

After assembly, the joints between the 

panels are packed with an epoxy mortar. 

This transfers the loads between panels 

and forms a watertight seal. The interior 

is sprayed with asbestos plaster to provide 

thermal insulation, acoustical absorption 

and fireproofing. 

Economies are achieved by the use of 

relatively inexpensive concrete as a building 

material. Molds for each panel are of 

Fiberglas reinforced plastic, and since the 

molds set the critical dimensional tolerances 

of the panels, with proper inspection 

to see that specifications are followed, 

satisfactory panels can be produced even 

with a relatively primitive concrete 

technology. 

The theatre designs were produced by 

Geometries. Inc.. architectural and engineering 

firm, in Cambridge, Mass., in association 

witli Cinerama's own technical 

staff and John J. McNamara, prominent 

theatre architect. Cinerama is making its 

patented designs and blueprints available 

to selected exhibitors desiring to build these 

unique dome theatres. 

j^K/f^ '' i^jif^^^'^^BHh^^

A NEW 1150-CAR DRIVE-IN FOR ATLANTANS 

|{ EsioENTS of Atlanta, Ga., are 

now enjoying the fine facilities of the new 

Fulton Boulevard Drive-In Theatre, opened 

recently by Storey Theatres. Located on a 

30-acre, scenic site completely surrounded 

by forests, the theatre has a 1,150-car 

capacity. 

The theatre was designed and furnished 

by Wil-Kln, Inc., and was built and 

equipped for $450,000. Board fencing surrounds 

the major portion of the grounds 

which are just outside the city limits. 

An attractive playground is located directly 

in front of the concessions building 

featui-ing slides, swings, see-saws and 

merry-go-rounds. The masonry concessions 

building provides 4,000 square feet of space 

and is located in the center of the theatre 

for easy access from any direction of the 

parking area. There are seven entrance 

and exit doors, making a total of 42 feet 

of space for ingress and egress. 

The attractive four-lane cafeteria is 

staffed by a maximum of eight employes, 

and is located in a square design in the 

center of the concessions area. Overall 

length of the four counters is 124 feet. The 

counters are gayly colored, with a Fonnica 

facing in panels of yellow, orange, pink, 

blue and green above a two-layer, brick 

base. Counter tops are white and gold 

Formica. A canopy atop the cafeteria is in 

yellow, orange, pink, blue and green. Walls 

in the concessions room are buttermilk 

gi-een and white splatter, and the ceiling is 

white. The floor is black and white 

terrazzo. 

Restrooms are located in the concessions 

building and both are completely tiled. 

CREDITS: 

Changeable Copy Eciuipment : Wagner 

Drink Dispensers: Selmix, Gessner 

Fencing and Landscaping : J. B. Humphreys 

Food Warmers, Cooking Equipment: Star 

Ice Machines: Scotsman 

In-Car Speakers: Drive-In Theatre Manufacturing 

Co. 

Lamps: Ashcraft 

Lenses: Kollmorgen. Bausch & Lome 

Play Equipment: Superior Playground 

Popcorn Machine: Cretors 

Projection and Sound: Century 

Screen: J. B. Humphreys 

Sign Manujacturer: State Neon Sign 

Traffic Control Lights: Drive-In Theatre 

Manufacturing Co. 

FROM TOP TO BOTTOM—Marquee separates entrortce 

and exit double lanes at Fulton Boulevard entrance 

in Atlanta. Boxolfices in background con serve 

up to four lanes at one time and lighting system 

marks entrance to the theatre proper with distinction 

to passers-by. Beautifully decorated concessions startd 

of the Fulton Boulevard Drive-ln featuring indirect 

lighting and four-lane cafeteria service manned by 

five to eight neat, efficient operators. Seven entrances 

and exits make the concessions stand easily 

accessible to the theatre patrons. Wide-range view 

indicates well-planned ground area of the new 

Fulton Boulevard Drive-In Theatre. 


Century's New Direct-Drive Projector, 

Sound Reproducer Answer Industry Need 

Century Projector Corp. has placed on 

the market a new Series M direct-drive 

projector mechanism and sound reproducer 

which, according to Frank E. Cahill Jr., 

Century distribution vice-president, answer 

the motion pictui-e industiy's definite need 

of an integrated direct-drive assembly. The 

mechanisms and reproducers were designed 

expressly for each other and will be marketed 

only as a combination. 

The new and distinctly different directdrive 

arrangement simplifies the gear ar- 

that the speeds of several shafts in projectors 

and sound reproducers now in use 

were dictated by the design of the original, 

hand-cranked projectors and were never 

intended for motorized operation; and that 

the projectors were operated at 16 frames 

per second and then increased to 24 frames 

per second without adequate re-design of 

the bearings, shafts, etc., to withstand the 

increased motorized speeds. 

The new direct-drive arrangement for 

coupling the projector mechanism and 

tween motor and reproducer, and from reproducer 

to the mechanism, and therefore 

eliminates troublesome multiple gear 

trains, excess gears, extra belts, etc. 

Century claims that the new drive is 

easily adapted for interlock or synchronous 

operation with separate sound reproducers 

or interlocked together for 3-D projection. 

Since the main drive shaft of the projector 

mechanism operates at 1,440 rpm lin exact 

synchronism with the shutter shaft i interlock 

motors are easily attached with simple 

1 : 1 pulleys. 

The new sound reproducer still has the 

Davis Flutter Suppressor which won an 

Academy Award for "improved sound reproduction 

in theatres and studios," and 

the new Century drives, together with this 

hydro-flutter suppressor, will give sound 

reproduction unmatched for pure, enjoyable, 

undistorted quality, Cahill said. 

POLY GROOVE PULLEY- 

PROJECTOR MAIN DRIVE SHAFT- 

POLY V MOTOR DRIVE BELT 

STABILIZER SHAFT 

(FLYWHEEL OMITTED) 

f 

PROJECTOR DRIVEN GEAR 

(VERTICAL SHAFT) 

«IRECT DRIVE FLEXIBLE 

COUPLING 

DIRECT DRIVE SHAFT, 

BALL BEARINGS AND 

BRACKETS 

The following concerns have recently 

tiled copies of interesting descriptive literature 

with the Modern Theatre Information 

Bureau. 

Readers who wish copies may 

obtain them promptly by using the Readers' 

Service Bureau coupon in this issue of 

The Modern Theatre. 

MOTOR 

MOTOR MOUNTING BRACKET- 

LOWER MA«AZINE 

SOUND SPROCKET SHAFT 

TAKE UP BELT 

ADJUSTING ARM 

TAKE UP BELT 

Century projector mechanism-sound reproducer, direct drive. 

rangement which has proven its reliability 

in the last quarter century. 

Many factors were taken into consideration 

in designing the new Century Series 

M projectors and sound reproducers—some 

of these were: that a sound reproducer has 

been an addition to the projector, not part 

of a complete, logical mechanical design; 

sound reproducer together incorporates additional 

features which result in optimum 

quietness with stable, vibration-free performance, 

safe and dependable operation, 

Cahill said. 

The direct-drive coupling between the 

mechanism and sound reproducer eliminates 

the need of a timing belt drive be- 

San Juan Screen Tower Has 40 psf Wind Rating 

maaamsmimmnmimit: 

A NEW BROCHURE On a Complete line of incandescent 

and carbon arc spotlights for 

theatres has just been produced by The 

Strong Electric Corp. It includes a 

description and illustration of each model. 

together with range of focal length lens 

system, and specifications. 

A PRACTICAL brief entitled, "Dustlaying 

With Calcium Chloride" tells how to eliminate 

dust at numerous locations, including 

drive-in areas, private roads, outdoor theatres, 

tennis courts, playgrounds, parking 

lots, filling stations and trailer courts. For 

free copies of Brief MB-U write directly 

to the Calcium Chloride Institute, 909 Ring 

Bldg., Washington 6, DC. 

A NEW CONCEPT in sealing blacktop is introduced 

and explained in detail in a colorfully 

illustrated brochure available from 

The Mom-oe Co., Inc. The new sealer, 

called Zorcon, combines heavy mineral 

content, the natural plasticizers, pure coal 

tar pitch and silicones to waterproof the 

blacktop and seal the voids against freezing-thawing 

damage and dirt collection. 

Snow and ice are prevented from adhering. 

A COLORFUL, eight-page brochure on 

Snaplite projection lenses. Bulletin No. 222, 

is available from Kollmorgen Optical Corp. 

It illustrates and describes its short focal 

length lenses, its anastigmat lens, its longthrow, 

four-inch-diameter lens and its sp>ecial 

economy lens. Also included is information 

for ordering lens fittings and a 

screen chart. 

Newest and largest ^...^ ,/, ii^^^::,. m Puerto Rico n thu one at San Juan. The special, hurricane-proof 

screen tower was built by Selby Industries in Akron, Ohio. The 40-poundsper-square-foot wind rating 

of this tower and foundation is considered to be adequate to resist a fair-size wind wallop from off the 

Atlantic Ocean located at the horizon. Only one stronger tower with a wind rating of 50 psf has been 

designed by Selby lor another and more exposed Caribbean island. At Ponce, PR., a smaller tower also 

with a 40 psf rating is under construction. By comparison, most towers in the U.S. ore built to 25 psf 

ratings with some as low as 20 pst in steel and 10 psf in wood. 

28 

New Controller at Kodak 

Thomas J. McCarrick, general controller 

of Eastman Kodak Co., has announced 

plans to retire May 1 after 28 years with 

the company. He will be succeeded by J. 

Leslie Hai-per. Carl H. Grashof jr., has 

been elected assistant controller. 

The MODERN THEATRE SECHON

COLOR AFFECTS CARPET SOILING 

Continued from page 26 

outperformed bright reds. But when it 

came to the star performer—blue—only 

moderate color depths or grayed effects 

were required to raise its dirt disguising 

quality to a very high level." 

The study disclosed a fairly close connection 

between bright colors and a tendency 

to soil which maintenance directors 

have long used as a rough guide. It established 

that since apparent soiling is directly 

related to the carpet's actual soil 

content, any factor which decreases the 

rate of soil accumulation is of primary 

importance. First among these is the selection 

of smooth-surfaced fibers such as 

nylon. 

MOST GOOD CARPETS CLEAN WELL 

"Most good-quality carpets clean well," 

says Gleeson, who in his 30 years with 

Du Pont of Canada's real estate division 

has selected, cleaned and assessed the 

merits of miles of carpeting. 

"We have found that those of 100 per 

cent nylon actually retain less soil after 

vacuuming than any other caiTJet fiber. 

This is due to nylon's smooth surface and 

virtual non-absoi-bent characteristic which 

prevents dirt and spills from penetrating 

deeply into the fiber. 

"For those 'moderns' who are determined 

to buy a pastel or a brightly colored rug, it 

might be helpful to know that nylon's 

cleanability rating is so high it can help 

offset a carpet color with poor "soil concealability.' 

A good-quality carpet is the 

easiest and least expensive type of floor 

covering, including polished hardwood, to 

maintain. By selecting it in a color with a 

satisfactory 'soil concealability,' this minimum 

expenditure of time, effort and 

money can be reduced even more." 

Kodak Earnings Over Billion 

Sales and earnings of Eastman Kodak 

Co. for 1962 passed the billion dollar mark 

for the first time, Albert K. Chapman, 

chairman, and William S. Vaughn, president, 

reported. 

Consolidated sales of the company's U.S. 

units last year totaled $1,056,072,473, about 

7 per cent above the $989,171,969 of 1961. 

Net earnings were $140,342,438, almost 8 

per cent above the 1961 total of $130,203,- 

447. The earnings were equal to $3.64 per 

common share against $3.38 in 1961, based 

on the 38,382,246 shares outstanding. Net 

earnings were 13.3 per cent of sales in 

1962, compared with 13.2 per cent in 1961. 

Earnings from op>erations in 1962 were 

$259,078,078, compared with $241,851,999 a 

year ago. Pre-tax earnings were $289,842,- 

438, against the 1961 total of $268,703,447. 

The provision for income taxes was $149,- 

500,000 in 1962 and $138,500,000 in 1961. 

Cash dividends declared on the common 

stock last year were $2.45 per share, up 9 

per cent from the $2.25 declared in 1961. 

Both figures are based on current number 

of shares outstanding. Total dividends 

declared on both preferred and common 

stock amounted to $94 million—more than 

three times the amount ten years ago. 

If it's carpeting time for you, your wisest move is to call National Theatre 

Supply. As one of America's largest carpeting contractors. National installs 

literally miles of carpeting in theatres, motels, hotels, restaurants and other 

public buildings where carpeting must withstand the toughest conditions of 

wear and tear. National is headquarters for Alexander Smith's famed Nylwood 

carpet — the king of commercial type carpet - that actually lasts twice as 

long as other commercial carpet in its price range! And National offers 

the greatest selection of fabrics, 

patterns, colors or custom y\ m^ 

designs. Your nearby National .^^^^ ixlî't lîn^^l 

man will be happy to provide \MiJ// ^'^* fcl^î ^•l 

„„,„,.„„ 

estimates 

. 

, 

and 

. 

suggestions 

. 

at 

^

View of the inner foyer of the new Pine Hollow Theatre, Oyster Bay, N. Y., looking toward the outer, 

enclosed lobby. The luxurious carpet is red with a black and gold top design. Walls are gold stripe 

vinyl, trimmed with walnut, and furnishings are in ebony and white. Pointings are originals. 

The building is constructed of cement 

blocks, stucco, fieldstone, structural glass, 

stainle.ss steel and ornamental Rrillwork. 

Up three steps from a 200-car parking lot. 

a patio extends under the marquee and 

across the whole two-sided front of the 

structure. At intervals, low fieldstone posts 

arc topped with plantings and ornamental 

lights. 

Pull -length drapes are hung over the 

glass walls of the outer lobby where a 

counter-type boxoffice is located. The wall 

behind the boxoffice is gold stripe vinyl 

with walnut trim and there is a planter 

above the counter. Floor here is random 

slate. 

LUXURIOUS 

FOYER 

Pull glass doors open from this outer 

lobby into the inner foyer facing head-on 

to the large, custom-built concessions stand 

which is also topped by a planter. The gold 

stripe vinyl walls with walnut trim are repeated 

here and a rich red, gold and black 

carpet covers the floor. Furnishings are in 

ebony and white, and original paintings of 

local scenes decorate the walls. Floor 

planters are located at various points in 

the spacious, luxurious area. 

The red, gold and black carpet is continued 

into the auditorium where walls and 

draperies are in beige and white. The 600 

NEW THEATRE A DELIGHT TO BEHOLD 

Unique Design, Tasteful Use of Materials Contribute to Its Beauty 

/%RCHiTECT Drew Eberson, with 

his masterful touch and keen sense of 

beauty in design and materials, has created 

another beautiful showcase, the Pine Hollow, 

in a shopping center at Oyster Bay, 

N.Y. It is a property of Skouras Theatres. 

theatre chairs are upholstered in red with 

beige standards. There is full center 

downlighting in the auditorium, augmented 

A patio extending across the entire Iront of the theatre is an interest- of the rear facade is worthy of note. Fieldstone, structural gloss and 

ing treatment for a hardtop, and ornamental grillwork at both corners stainless steel are other components of the theatre front. 


Vending Machine Shipments 

Up Near 4 Per Cent 

Manufacturers' shipments of vending 

machines increased less than 4 per cent in 

value to $171.1 million in 1961 from $165.1 

million in 1960, according to a statistical 

study underwritten by the National Automatic 

Merchandising Ass'n. 

Prepared annually by the Bureau of the 

Census at the request of NAMA as an industry 

service, the study shows a 3.6 per 

cent increase in the 1961 value of shipments, 

compared with a 29 per cent rise in 

1960 over 1959. 

The number of machines shipped actually 

decreased from 645,568 units in 1960 to 

621.572 machines in 1961. (The annual 

VEND Magazine survey showed a 5 per 

cent year-end increase of total goods vended 

through machines in 1961 to $2.74 

billion.) 

The outer lobby of the Pine Hollow Theatre is floored with slate, and one wall is gold stripe vinyl with 

walnut trim. Other walls ore glass. Boxoffice is at left. 

COFFEE MACHINE SALES 

The Bureau of the Census reports increases 

in the shipment of coffee and postmix 

cup soft di-ink venders in 1961. The 

total value of coffee venders shipped rose 

to $28.7 million (36,628 machines) from 

$17.5 million (27,161 machines) in 1960. 

The value of post-mix cup soft diink 

venders shipped in 1961 neai-ly doubled to 

$22.2 million while the number of units 

rose from 11,285 in 1960 to 16,180 in 1961, 

continuing the sizeable advance of 1960 

over 1959. 

The largest single decrease came in the 

bottle soft drink vending category, down to 

$49 million in value from $66.4 million in 

1960, while the number of machines 

shipped in 1961 dropped to 133,925 from 

183,723 in 1960. 

The survey figures include 77 companies, 

reflecting a drop from 86 in 1960 and 96 in 

1959. Industry sources feel that mergers 

and companies no longer in business account 

for part of the drop in participants. 

UP 

The Pine Hollow seats 600 persons in upholstered red theatre chairs with beige frames, 

walls are beige and the stage draperies are antique white highlighted with gold. 

by decorative, perpendicular, shielded wall 

fixtures on either side at the front. 

Restrooms are attractive, the men's room 

in blue with blue accessories, and the 

ladies' room in pink with pink accessories. 

The powder room is carpeted, and has a 

large miiTored wall with a Formica powder 

bar in alternating pink and white sections. 

The theatre features an electronic air 

purifier in the scientifically designed air 

conditioning and heating systems. 

The $350,000 theatre draws patronage 

from a middle income population of one 

and one-half million in Nassau County. 

A gala. Hollywood-type premiere was 

held for the Pine Hollow Theatre, at which 

Salah M. Hassanein, president of the 

Skouras circuit, was host to the opening 

night guests. 

CREDITS: 

The auditorium 

Air Conditioning : Acme, Carrier 

Carpet: Magee 

Chairs: American 

Coinchanger: Brandt Automatic 

Curtain Controls, Tracks and Curtains: 

George Hornstein 

Decorator and Architect: Drew Eberson 

Display Frames: Champion Moulding Co. 

Film Cabi7iets and Rewinds: Neumade 

Lenses: Bausch & Lomb 

Projectors: Philips Norelco 70-35 

Rectifiers and Lamps: Ashcraft 

Screen: Technicote 

Sign and Marquee: Martin Neon 

Sign Letters: Adler 

Sou7id: Altec Six Channel 

Vending Machines: Continental Apco 

Norelco 

PROJECTION 

EQUIPMENT 

Available 

from 

leading theatre supply 

dealers 

NORTH AMERICAN PHILIPS COMPANY, Inc. 

Motion Picture Equipment Division 

100 Eost 42nd St., New York 17, N. Y. 

BOXOFTICE :: March 4, 1963 31

EQUIPMENT €r 

DEVELOPMENTS 

Drive-ln Screen Paint 

With High Light Gain 

Spatz Paint Industries, Inc., has produced 

a new drive-in screen paint designed to produce 

the maximum gain in light reflectivity 

on the very whitest surface. Called No. 1773 

High-Light Texture-White, the paint has a 

lenticular effect because of the stipple texture 

increasing illumination as the light bounces 

back and forth between the high areas of the 

texture. The paint may be applied to a 

damp surface, it reduces distortion from 

rain, wears longer than ordinary paint, is 

economical lone coat, rolled) usually sufficient, 

is chemical and fume resistant ideal 

i 

for coastal areas 

i 

and resists mildew, alkali 

and dirt. High-Light Texture-White must 

be applied w-ith a roller. It is compounded 

in a vinyl-acrylic liquid which may be 

thinned with water. A recent test of the 

new paint and a conventional type paint, by 

experts, using a regulation SMPTE light 

meter showed the new paint produced 22 per 

cent more light reflection. Photo shows 

the miniature screen used for the test. 

Switzer's Licorice Bites 

In New Theatre Pack 

FOR MORE 

INFORMATION 

Use Readers' 

Bureau Coupon on Page 35 

New In-Car Speaker Now 

Is in Distribution 

The Burns in-car speaker, manufactured 

by S. M. Burns & Co. is equipped with a 1.47 

ohms magnet, Oxford speaker mechanism 

and a four-inch cone. The speakers are 

engineered for high fidelity sound and. 

although light weight, are ruggedly built 

and weather resistant. Theft-resistant 

screws prevent disassembly by unauthorized 

persons. The speaker comes in a plain 

aluminum or starlight finish, and either 

straight or coiled cords are available. The 

Burns speaker will be on display at Show- 

A-Rama VI at the Hotel Continental, Kansas 

City, Mo., March 5-7. 

Pre-Cooked Chinese Foods 

In Edible Noodle Cups 

A new idea in Chinese foods for fast food 

operators is being introduced by Golden 

Mixee Cup Coitd. This consists of a noodle 

cup which is deep fat fried and serves as 

an edible cup for Chinese foods such as 

chow mein, fried rice, shrimp and lobster 

sauce and pepper steak. The Golden Mixee 

cup may also be used for other foods such 

as chicken a la king, chili, etc. Golden 

Mixee spokesmen say they have perfected a 

method, through a new process, to secure a 

crisp, flavorful noodle cup, by quickly forming 

a ci-ust before the cooking oil has a 

chance to penetrate. The five-ounce item, 

complete with chow mein, rice and cup. 

retails for 35 to 40 cents, depending upon 

the food included. 

Ail-Metal, Welded Reach-In 

Commercial Refrigerators 

All units in the Guardian line of allmetal, 

welded reach-in refrigerators made 

by Glenco Refrigeration Coitj. caiTy National 

Sanitation Foundation and UL approval. 

Doors are 100 per cent polyurethane 

foam insulated which doubles the 

insulating pwwer of conventional materials 

and. with a closed-cell sti-ucture, durability 

and strength of the doors are materially 

increased. The polyurethane insulation is 

totally moisture-resistant. 

Plastic Sign Letters and 

Wall Panels for Theatres 

Switzer Licorice Co. is now packing a 

special theatre and vend size of cherry red 

or black licorice, a five-ounce cello bag to 

retail for 25 cents. After a limited test and 

unusual acceptance, the new bag is now a 

regular production item. The profit margin 

on the five-ounce bag is excellent: the bags 

are packed 60 to the case and case cost is 

$6.60 delivered. Switzer bites are also available 

in eight-ounce and four-fifths-pound 

bulk bags in both black and cherry red. 

New Ten-Cent Candy Bar 

From Hollywood Brands 

Big Pay, Hollywood Brands' new ten-cent 

candy, is a 2 "4 -ounce bar with vanilla 

fudge center, surrounded by caramel and 

di-y-roasted Spanish peanuts and coated 

with milk chocolate. Packed 60-count. 

Claims made for products described editorially 

on this and other pages are taken from the 

manufacturers' 

statements. 

A background of one of the 15 different 

plastic Spanex wall panel designs serves to 

show off a few of the 17 different Spanex 

plastic letter alphabets. Both alphabets and 

wall panels come in 40 complementary and 

contrasting colors. Individual letters in two 

and even three colors are also available. 

Sizes vary from four inches to four feet. 

The wall sections can be used in both exterior 

and interior building design and are 

appropriate for walls, area dividers or outside 

surfaces. Letters and panels are products 

of Spanex Pix)ducts Corp. TTie variety 

and versatility of the Spanex products 

open a wide field for their use in amusement 

operations. 


Major Advances Offered 

New Candy Merchandiser 

in 

to erode, weather or oxidize the pavement, 

Monroe says. The silicons actually help to 

render the pavement waterproof as water 

beads on its surface, sun rays are reflected 

and the surface remains elastic under extreme 

weather conditions. It is supplied 

ready to use, and one coat penetrates and 

protects with a coverage of one gallon per 

100 square feet. 

New Floor Finish Eliminates 

Weekly Buffing Chore 

A new floor finish that lasts 15 to 50 

times longer than conventional floor waxes 

and polishes, needs no buffing, and imparts 

a high-gloss, non-slip finish is now available 

under the trade name, Yearlon. The 

manufacturer is Polymer Coatings, Inc. 

Using the program outlined by the manufacturer, 

it is necessary to strip and refinish 

most floors only once each year. 

Yearlon may be used on asphalt tile, rubber 

tile and all other composition floors 

as well as on wood floor.s. It is easy to apply 

or remove and, according to the manufacturer, 

will not damage the most .sensitive 

floors. 

National Vendors, Inc., a subsidiary of 

Universal Match Corp.. has developed a 

new, electrically operated candy merchandiser 

which offers important improvements 

in the number and individual size of selections, 

in price flexibility and in sei-vicing 

ease. An entirely new concept in vending 

machine design has candy stocked on traylike 

shelves which swing out for loading 

and cleaning, and which have a dispensing 

arrangement that assures "first in." first 

out" sales. A preproduction model was 

shown at the recent convention of the 

National Automatic Merchandising Ass'n 

in San Francisco. Styled to match the 

merchandisers in National Vendors' Moduline 

series, the front is dominated by an 

illuminated display of the 21 selections. 

Beneath each selection is a button which 

the user presses lightly to obtain his purchase. 

The vender accepts nickels, dimes 

and quarters to the exact purchase price; 

can vend at any five prices from a nickel 

to $1.25, and prices can be changed easily. 

New Blacktop Sealer Extends 

Pavement Life for Years 

A new kind of sealer for blacktop pavements 

results from a blending of waterproofing 

silicones into pure, nomeversible 

coal tar pitch. Called Zorcon by the manufacturer. 

The Monroe Co., Inc., the new 

compound is said to afford positive pavement 

protection against oxidation, actinic 

sun rays, gasoline, oil and other petroleum 

solvents that deteriorate blacktop bitumen. 

Pavement life is perpetuated for years 

with a seamless protective film and deeply 

saturating oils. Water, salt, acids and solvents 

cannot penetrate the Zorcon surface 

SAVE MONEY... GET QUALITY 

with EPRAD ""« value PRODUCTS 

LONG-LIFE 

SPEAKERS 

Quality speakers that 

sound better, last longer. 

Why? We've been 

continuously building 

in-car speakers longer 

than anyone. Models 

available to meet any 

performance or price 

requirements. 

JUNCTION 

BOXES 

Only boxes engineered 

to prevent them from 

shorting out to 

ground in wet weather 

(thus preventing bad 

sound). Available with 

glowing butyrate or 

cast aluminum tops. 

MOTOR 

GENERATORS 

Quiet and dependable. 

Designed specifically 

for motion picture use. 

Uniform D. C. power 

source regardless of 

variations in primary 

A. C. power supply. 

Easy installation. 

HOT-SHOT 

HEATERS 

Heat quicker, circulate 

more heat faster 

than any heater 

available ... 2.5 to 5 

times more. Completely 

weatherproof and safe. 

U.L. and C.S.A. approved. 

CAR 

COUNTERS 

Make 

sure you get all 

your box office receipts. 

All electric and completely 

accurate. Not 

controlled by cashier. 

Foolproof and easy to 

install. Available in 1, 

2, 3, 4 lane models. 

BURGLAR 

ALARMS 

Stops break-ins and 

vandalism after hours. 

Designed to protect 

drive-in concession 

stands but can be used 

anyplace where vandalism 

is a problem. 

Simple to install. 

_a 

V 

STOP 

SPEAKER 

THEFT 

Eliminate costly loss 

of stolen speakers 

with Speoker Security Installation. 

Easy to install! Inexpensive! Less than 

75e per speaker unit! 

Now in use by leading Drive-In Chains 

ond Exhibitors in U. S. end Canada. 

For full details write: 

! 

• 

SPEAKER SECURITY COMPANY 

Aveniw, 

I 

TRANSISTOR OPTICAL-SOUND SYSTEMS 

Eprad's new all-transistor optical-sound amplifier system 

breaks the sound price barrier. Highest quality sound for 

any theatre, now only S550*. Plug-in construction. 

Complete with Pre-Amp and Power Amplifiers. Compatible 

with all type sound heads. Compact and easy 

to install. Most beautiful sound you've ever heard. 

*Ono omplifler. 

35-70 MM. MUTir-CHANNEL SYSTEMS ALSO AVAILABLE FOR CINERAMA, ETC. 

EPRAD builds products to 

fit your needs . . . our 

management operates 

theatres too. 

1214 CHERRY ST. • TOLEDO. OHIO • PHONE; CHerry 3-8106 

BUILDING THEATRE SOUND AND COMMUNICATION 

AND ELECTRONIC EQUIPMENT FOR 15 YEARS 

BOXOFFICE :: March 4, 1963 33

I Ladders 

I 

An 

Compact Size, High-Capacity, 

Gas-Fired Pizza Oven 

Bakers Pride Oven Co., Inc., has introduced 

a new, compact size, high-capacity, 

gas pizza oven wliich has a hearth baicing 

capacity of five 12-inch pizzas every foui' 

minutes tat baking temperature of 625 degrees) 

, and a pan baking capacity of six 

12-inch pizzas or two 16-inch pizzas eveiy 

four minutes. Baking is automatically controlled 

with 700 degree thermostat for 

constant production rate. The oven is of 

heavy-duty construction, and is heavily 

and completely insulated—top, bottom and 

sides. There is an automatic safety pilot 

and shutoff, and the combustion chamber 

and burner are ruggedly built to last. The 

ovens can be equipped for any type gas required: 

manufactured, mixed, natural or 

bottled. 

The iteady/Rest has nonmar rubber feet 

and a safety chain to secure the legs. Parts 

PO.WERFUL PLUNGER CLEARS 

CLOGGED TOILETS 

in a Jiffy! 

Adjustable Attachment Makes 

Self-Supporting 

extension ladder accessory called a 

Steady/Rest has two adjustable legs which 

attach to the rung of a ladder to form a 

stable tripod. The device makes a very useful 

accessory where the ladder can't be 

leaned, for auxiliary steadying or safety 

purposes, for use as a tripod frame or a 

portable tower. The tubular legs of the 

Steady/Rest are hinged to a universal attachment 

clamp which easily fastens at 

the desired height to a rung in the ladder. 

Legs telescope for adjustment from 13 to 

25 feet, and accommodate extension ladders 

up to 36 feet. The legs are each rated at 

200 lbs. compression load fully extended. 

PAINT THAT SCREEN NOW 

are plated to prevent rust. The accessory 

is available from the manufacturer, Machen 

Products Co. 

Combination Currency 

And Coin Changer 

A new combination currency and coin 

changer that will change U. S. dollar bills, 

half dollars and quarters, has been announced 

by Hamilton Scale Co. The machine 

incorporates an electronic bill sensor 

which rejects bills of other denominations, 

counterfeit and other spurious items. It Is 

available in three models with different 

change combinations. The vault- type 

cabinet, 23x23x11 ','2 inches, is constructed of 

three-sixteenths-inch boiler plate steel and 

equipped with two hardened steel locks with 

registered key numbers. The entire mechanism, 

including the bill sensor and coin 

changer with single slug ejector, is mounted 

on the door for ease of service. Plugs into 

any 110-volt, AC outlet. 

Clear Messy, Stuffed Toilets 

Cut Maintenance Costs with 

TOILAFLEX 

Toilet 

[ftU^NGu] Plunger 

® 

I ULTRA WHITE SCREEN COATING ; 

|:i 

• Stays white permanently. 

• Outwears ordinary flat paints. 

• Ends screen painting problems. 

• He!ps you get picture perfection. 

; 

Ordinary plungers just don't seat properly. 

They permit compressed air and water to 

splash back. Thus you not only have a 

mess, but you lose the very pressure you 

need to clear the obstruction. 

• Weather ond dirt resistant. 

• Glare free. No brush marks. 

• Pure alkyd. NOT woter thin. 

• Apply with brush, roller or spray. 

; 

• Maximum coverage, economy. 

With "Toilaflex", expressly designed for 

toilets, no air or water can escape. The 

full pressure plows through the clogging 

mass and swishes it down. Can't miss! 

• Double-size cup, double-pressure 

NEW- 

TWO-CAR 

POST SPEAKER 

• Tapered tall gives air-tight fit 

• Designed to flex at any angle 

• Centers itself, can't skid around 

Gel a "TOILAFLEX" tor your home too. 

Positive insurance a/iainst stuffed toilet. 

$065 

Higher 

in Canada 

AT YOUR HARDWARE SUPPLIER 

Desioried at the request 

of drive-in theatremen 

for a speaker 

that will eliminate malicious 

. . . 

damage 

for use at back ramps 

and on areas where 

riamaoe is hitjh . . . 

Delivers quality sound 

on both sides of 

speaker. 

Wrlh' or Wir.- fi.r Full Itdiiils. I'rircs on All llptiis 

DRIVE-IN THEATRE MFG. CO. 

505 W. 9th Str«l. HA 1-8006—1-8007. Kansas City. Mo. 

N8O BUCHANAN 

SEATING 

COMPANY 

GRAND RAPlDS, MICH. 


CONDENSED INDEX OF PRODUCTS 

Page 

ATTRACTION BOARDS & LETTERS 

Wagner Sign Service, Inc 25 

BARBECUED MEATS 

Castleberi-y's Food Co 15 

BURGLAR ALARMS 

Eprad, Inc 33 

BUTTER DISPENSERS 

Server Sales, Inc 2 

CANDY 

Reese Candy Co 12 

CARBON SAVERS 

Call Products Co 22 

CARPETING, THEATRE 

National Theatre Supply Co 29 

CARRY-OUT TRAYS 

Theatre Candy Co 8 

CLEANING COMPOUND 

C. B. Dolge Co 24 

CONCESSION POODS 

Lazar's Kosher Sausage Factory .. 8 

COTTON CANDY MACHINE 

Gold Medal Products Co 10 

DRAPERIES 

Novelty Scenic Studios, Inc 14 

DRINK DISPENSERS 

Steel Products Co 10 

DRINKS, SOFT 

Crush International, Inc 3 

Dr Pepper Co 5 

Pepsi-Cola Co 9 

Royal Crown Cola Co 11 

DRIVE-IN THEATRE EQUIPMENT 

Ballantyne Inst. & Elect., Inc. 

13, 18 & 19 

Drive-In Theatre Mfg. Co 34 

Eprad, Inc 33 

FILM CEMENT 

Fisher Mfg. Co 22 

FIREWORKS DISPLAY 

Liberty Display Fireworks Co., 

Inc 24 

FRAMES, SCREEN 

Selby Industries, Inc 20 

GLASS & CHROME CLEANER 

Kinner Products Co 10 

HEATERS, IN-CAR 

Eprad. Inc 33 

INSECT REPELLENT 


JUNCTION BOXES 


33 

Eprad, Inc 

LIGHTING, DIRECTIONAL 


LAMPHOUSE BLOWERS 


PAINT FOR DRIVE-IN SCREENS 


Spatz Paint Industries 17 

POPCORN EQUIPMENT & SUPPLIES 

Cretors Corp 8 

Manley, Inc 12 

Theatre Candy Co., Inc 8 

POPCORN SCOOPS 

Speed Scoop 8 

PORTHOLE BLOWERS 


PRESSURE FRYERS 

Ballantyne Inst. & Elect., Inc 13 

PROJECTION ARC LAMPS 

C. S. Ashcraft Mfg. Co 21 

National Theatre Supply Co 23 

Strong Electric Corp 20 

PROJECTORS, 70/35nim 

North American Philips Co 

RECTIFIERS 

31 

Strong Electric Corp 

REFLECTORS 

20 

Strong Electric Corp 20 

Page 

SANITATION EQUIPMENT 

Toilaflex—Stevens-Burt Co 

SEATING, THEATRES 

34 

Heywood-Wakefield Co 14 

Irwin Seating Co 

SNOW-CONES 

34 

Samuel Bert Mfg. Co 13 

SPEAKER, ANTI-THEFT 

SECURITY DEVICE 

Speaker Security Co 

SPEAKER BASKETS 

33 


SPEAKERS, IN-CAR FOR 

DRIVE-INS 

Ballantyne Inst. & Elect., Inc. 

Clip 

18 & 19 

Page 


Eprad, Inc 33 

Motiograph, Inc 22 

National Theatre Supply 23 

SPEAKER REPLACEMENT 


STAGE EQUIPMENT 

Novelty Scenic Studios, Inc 14 

TOWERS, SCREEN 

Selby Industries, Inc 20 

TRANSFORMERS 


WEED KTLLER 


and Mail This Postage-Free Coupon Today 

FOR MORE INFORMATION 

This form is designed to help you get more information on products and services 

advertised in this issue of The Modern Theatre Section or described in the "New 

Equipment and Developments" and "Literature" and news pages. Check: The advertisements 

or the items on which you want more information. Then: Fill in your 

name, address, etc., in the space provided on the reverse side, fold as indicated, 

staple or tape closed, and mail. No postage stamp needed. 

ALPHABETICAL INDEX OF ADVERTISERS, Issue of March 4, 1963 

Page 

D Ashcraft Mfg. Co., C. S 21 

n Ballantyne Inst & Elect., Inc. 13, 18 & 19 

D Bert Mfg. Co., Samuel 13 

n Call Products Co 22 

n Castleberry's Food Co 15 

n Cretors & Co 8 

n Crush International, Inc 3 

D Dolge Co., C. B 24 

n Dr Pepper Co 5 

D Drive-In Theatre Mfg. Co 34 

n Eprad, Inc 33 

n Fisher Mfg. Co 22 

n Gold Medal Products Co IQ 

n Heywood-Wakefield Co 14 

n Irwin Seoting Co 34 

n Kinner Products Co 10 

D Lazor Kosher Sausage Factory 8 

n Liberty Display Fireworks Co., Inc 24 

LITERATURE 

Poge 

D Strong Brochure on Incandescent and 

Carbon Arc Spotlights 28 

D "Dustloying With Calcium Chloride" .... 28 

NEW EQUIPMENT and DEVELOPMENTS 

Page 

n Drive- In Screen Point With 

High Light Goin 32 

n New Theatre Pock of Switzer's Licorice 32 

n New Burns In-Cor Speaker 32 

rj Big Pay Ten-Cent Candy Bar 32 

D Chinese Foods in Edible Noodle Cups .. 32 

n All-Mctol, Reach-In Refrigerators 32 

U Plastic Letters and Wall Panels 32 

Page 

n Manley, Inc 12 

D Motiograph, Inc 22 

G Notional Theatre Supply Co 23, 29 

North American Philips Co 31 

D Novelty Scenic Studios, Inc 14 

D Pepsi-Cola Co 9 

n Reese Candy Co 12 

n Royal Crown Colo Co 11 

Server Sales, Inc 2 

D Selby Industries 20 

D Spatz Point Industries, Inc 17 

n Speaker Security Co 33 

n Speed Scoop 8 

D Steel Products Co 10 

D Toilaflex—Stevens-Burt Co 34 

n Strong Electric Corp 20 

D Theotre Candy Co., Inc 8 

D Wagner Sign Service, Inc 25 

Page 

D Brochure on Scaling Blacktop 28 

D Bulletin on Snoplitc Projection Lenses .. 28 

Pogc 

n New Candy Merchandiser 33 

n Blacktop Seolcr for Drive-ins 33 

D Floor Finish Eliminates Weekly Buffing 33 

n Compact Size, Gas-Fired Pizzo Oven . 34 

n Attochment Mokes Ladders 

Sclf-Supporting 34 

Q Combination Currency and Coin 

Changer 34 

BOXOmCE :: March 4, 1963 

OTHER NEWS OF PRODUCTS AND EQUIPMENT 

D Century's New Direct-Drive Projector and Sound Reproducer 

Page 

... 28

about PEOPLE 

and PRODUCT 

In its 

regular quarterly meeting in Dallas 

January 31, Dr Pepper Co.'s board of 

directors declared a dividend payment of 

20 cents per share of common stock, payable 

March 1 to shareholders of record 

February 17. It was the company's 133rd 

consecutive quarterly dividend and its second 

dividend increase in less than a year. 

The previous increase came on June 1, 

1962 when the quai'terly payment was 

raised from 15 cents to 17 "2 cents per 

share. 

Following on the heels of record sales in 

1962 Dr Pepper syrup sales in Januai'y 

BOXOFFICE-MODERN THEATRE: 

went on to establish a new high for the 

month, up 12 '2 per cent over last Januai-y. 

It was the 13th consecutive month in 

which new all-time record monthly sales 

were gained by the company. 

Eastman Kodak Co. will spend about 

$72,500,000 during 1963 for additions, replacements, 

and improvements in its U.S. 

facilities. The 1963 capital expenditm-e 

budget is $1 million more than the $71,- 

500,000 figure annomiced a year ago and 

is the company's largest annual budget to 

date. 

Send me more information about the products and articles checked on 

the reverse side of this 

Name 

Tlieatre or Circuit.. 

Seoting or Cor Copocity.. 

Street Number . 

coupon. 

Position.. 

City.. Zone State.. 

Ben Newman J. Weissman 

Newman and Weissman Associates, 2670 

Stillwell Ave., Broolclyn, N.Y., has been appointed 

national theatre and concessionaire 

representative for Whitman's Chocolates 

of Philadelphia, which is introducing a new 

line of candy products designed, packaged 

and priced exclusively for the theatre and 

concessionaire trade. The new items consist 

of four 25-cent paclcages and four 15- 

cent bars. 

Paul Dickmeyer has been elected chairman 

of the board and sales manager of 

Wayne Candies, Inc., Fort Wayne, Ind. He 

was formerly associated with Fort Wayne 

Cori-ugated Paper Co. for 22 years. He assumed 

his new post March 1. W. S. Dickmeyer 

was re-elected president. 

Other officers elected were John Bleke, 

executive vice-president, who will now also 

assume the role of manager ; Richard Dickmeyer, 

named vice-president in charge of 

production; Harold Loos, secretary and director 

of advertising, a new title. Warner 

Tennant was renained treasurer, and Paul 

Congdon, legal counsel. 

J^ 

Fold along this line with BOXOFFICE oddrest out. Staple or tope cloMd. 

HAVE YOU MADE ANY IMPROVEMENTS LATELY? 

We'd like to know about them and so would your fellow exhibitors. 

If you've installed new equipment or made other improvements in your 

theatre, send us the details—with photos, if possible. Or if you have 

any tips on how to handle some phase of theatre operations, concessions 

sales, etc.—faster, easier or better—let other showmen in on them. Send 

I his 

material to: 

^ 

The Editor 

MODERN THEATRE 

Fold along this line with BOXOFFICE address out. Stople or tope closed. 

BUSINESS REPLY ENVELOPE 

First Closs Permit No. 874 - Section 34.9 PLiR - Konjoj City, Mo. 

BOXOFFICE-MODERN THEATRE 

Wagner Van Vlack was named vicepresident 

and assistant to the president of 

The Vendo Co. recently, in a move to expand 

the company's product marketing 

scope. Van Vlack was formerly vice-president 

of Milpi-int, Inc., a subsidiary of 

Philip Morris Co., developing and making 

flexible packaging products. Before that he 

had been vice-president of American Can 

International, a division of American Can 

Co. At Vendo he will be responsible for all 

domestic marketing activities. 

Thomas A. Buckley, senior vice-president, 

has been named marketing consultant reporting 

directly to the president, with responsibility 

for special marketing programs 

and trade relations with national companies, 

with the object of developing long range 

marketing plans. 

John T. Pierson jr., vice-president, will 

direct sales of equipment for Coca-Cola, 

with responsibility for all domestic marketing 

to The Coca-Cola Co. and its franchised 

i 

bottlers. C. J. Sonny > Lamboui-. occupies 

the new position of vice-president, sales administration, 

coordinating infomiation and 

marketing division. Lamboui- w-as fonnerly 

in charge of saJes of equipment for Coca- 

Cola. 

Wometco Enterprises, Inc., has declared 

a regular quarterly dividend of 15 cents per 

share on Class A conmion stock and 5'/2 

cents per share on Class B stock, an increase 

of 11 per cent. The dividends are 

payable March 15 to stockholders of recoi-d 


A THK ÎDF nilT 

825 Van Brunt Blvd. 

KANSAS CITY 24, 

MO 

The MODERN THEATRE SECHON

It 

! 

I 

funny! 

• ADLrNES & EXPLOITIPS 

• ALPHABETICAL 

INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANDISING IDEAS 

i 

BOXOfflCt 

THE GUIDE TOM BETTER BOOKING AND BUSINESS -BUILDING 

Gala Hollywood Premiere Show Wins 

Friendship of High 

School Crowd 

Hundreds of Youths Join in Annual Event 

Friendship of young people is something 

a theatre can't have too much of, believes 

Glen Allen, who now is managing the Indiana 

Theatre in Marion, Ind., after a number 

of years supervising di'ive-in operations. 

And personally and through the theatre, 

he misses no chance to build this 

"friendship." 

One very effective device he has developed 

to make friends with the high 

school crowd is the "Hollywood Premiere" 

spectacular, which was staged at the Indiana 

Theatre for the second consecutive 

year recently i Febnjary li . is sponsored 

by the Marion High School Boosters 

Club, whose support includes requiring its 

entire membership (300 this year) to get 

out and sell tickets (at least two by each 

member) at 80 cents each. 

MANAGER WRITES SCRIPT 

Manager Allen writes the script for the 

affair and, of com-se, gives a hand from 

start to finish from organizing the whole 

show to publicity, costuming and execution. 

In the process, he meets scores of high 

school students each year, also most of the 

city officials who are enlisted as moral supporters 

even when they don't participate 

in the program. 

It may be seen that this brings Allen in 

personal contact with hundreds of students 

and townspeople under very favorable circumstances. 

The format is not complicated—simply 

get high school students to impersonate 

motion picture (or television i stars, the 

more the merrier. This year approximately 

100 appeared on the Indiana Theatre stage, 

some of them merely parading across the 

stage with others (about 20 with a bit of 

talent! putting on an impersonation skit or 

speaking a few words. 

FIREMEN, POLICE ASSIST 

\ The motor car people, the fire and police 

department and others combined to transport 

the "stars" to the theatre in style in 

luxurious new cars, pause at the mike to 

greet their fans and enter the Indiana 

Theatre amid floodlights, cameras and all 

the glamor of a genuine first night! 

The stage program called for singing, 

dancing, recitations, etc. 

After expenses, and a reasonable cut for 

the theatre, the Marion High School 

Boosters Club (an organization of girl students' 

receives its share, which totaled 

$300 last year. 

After the hour and a half stage "Hollywood 

Premiere of 1963" presentation. Manager 

Allen presented "Two Tickets to Paris" 

on the screen. 

GET KEYS TO CITY 

The mayor of Marion gave each star a 

key to the city, too. 

The preparation started weeks in advance 

with tryouts for the star impersonations, 

either in voice, song or costume. Two 

members of the faculty, Mrs. Annalee Cloud 

and Mrs. Phyllis Florea, supervised the tryouts 

for parts in the show. MHS boys and 

girls demonstrated their talents a la Joey 

Dee, Gary Crosby, Ami-Margret, Tommy 

Sands, Hayley Mills, Ben Casey, the Beverly 

Hillbillies. There even were impersonators 

of the President and the First 

Lady! 

As noted, the range is unlimited: it depends 

entirely on the available talent. 

It goes without mention that the newspapers, 

television and radio came through 

with full publicity cooperation. 

And don't overlook the fact that the format 

gives many parents and relatives the 

chance to see their young women and 

young men blossom out on the stage 

Display for 'Barabbas' 

Unfolds Like a Book 

A lobby display on "Barabbas" was designed 

and constructed by A. J. Hernandez, 

assistant at the Pitt Theatre in Lake 

Charles, La. The display consisted of two 

page-like panels, meeting at an angle, one 

of which carried head blowups of Anthony 

Quinn and Silvana Mangano with large 

copy. "What happened to the man of 

violence in whose place Christ was crucified?" 

On the other side were ten scene 

stills. 

The panels were set 

on a base consisting 

only of BARABBAS and "Begins where 

the other big ones leave off!" 

TICKHi 

ON lAlE 

NOW 

)'i TON' CU«liS L T . tiTNNtt 

-raits toiSi 

MARION HIGH SCHOOL 

BOOSTER CLUB 

HOLLYWOOD PREMIERE 

of 1963 

GALA COMBINED STAGE 

an(d SCREEN SHOW 

FRIDAY EVENING, FEB. 1 

50 

- IMPERSONATIONS of 

HOLLYWOOD STARS - 

ilABS AltrvE *I INDIANA TMtAIW 

FRJDAr NICHI AT 7 4S PM 

ON StACf AT 103 PM IN A 

CIAMOROUS StACE BEVUE, SINGING 

DANCING. fUN — STAtS _ ITAll — 

So Th.m Ami* In fi*nl Ot Th« IndMih 

for N'gto li Uiu>>B»i Con Powt* At TK 

lo CrvM th«

— 

Leg Work, Plenty of Prizes \ 

Plus Radio Support Assure 

Successful Oscar Contest 

The best Academy Awards promotions 

in the pages of Boxoffice Showmandiser, 

at least—have been the work of individual 

showmen, frequently working in a compai'atively 

small theatre or city. Maybe 

group promotions, such as circuit campaigns 

and the like, do get the maximum 

coverage, but the Oscarcast campaign 

seems to thrive best in the hands of a lone 

showman or two willing to do a lot of leg 

work. 

Such a campaign comes from Syd Preedman, 

manager of the Studio Theatre in 

Vancouver, B.C.. which plays selected bookings 

on extended runs and is regarded as an 

art house. It concerns an Academy Award 

contest he executed with outstanding success 

in 1962. 

"We were approaching Academy Awai'd 

time and neither of the two circuits here. 

Famous Players or Odeon, or the British 

Columbia Exhibitors Ass'n were planning 

an Oscar campaign," he relates. "I decided 

it was too important an event, for reasons 

of business, public relations and publicity, 

to let slip by. 

"I drew up a campaign outline and presented 

it to radio station CKLG. After 

careful study they advised me they would 

go along with my requests if I did all the 

leg work, since they could not spare the 

time or p)ersonnel. This I agi-eed to, and 

thus the CKLG-Studio Theatre Academy 

Awards contest wzs conceived." 

Freedman made up a list of downtown 

merchants for donation of prizes to be 

given lucky contestants. These businessmen, 

Freedman visited personally with his 

plan. Only one refused, but it was easy to 

find a replacement. In fact, Freedman reports 

that when word got around, merchants 

phoned him to get in on the campaign. 

But he had to limit the number to 

20 at the request of CKLG because of the 

lack of radio spot time. The callers were 

advised the theatre would be happy to use 

them on another campaign at some future 

date. The 20 merchant donors: 

House of Drapes 

Murroy Goldman 

Sony Radio 

Baker Drugs 

Philippe Hair Stylist 

Hopes Furniture, Ltd. 

London Records 

Roy Howard, Ltd. 

William & Mockic 

Maicr's Shoes 

Heinz Studios 

Gurvin Jewelers 

Oscor's Stcok House 

B. C. Outfitting Co. 

Scott-Bathgote, Ltd. 

Mandel Dodek Furs 

Cove Theofre Rest. 

Isy Supper Club 

Smythc Cleaners 

Meyers Studios 

. . . $75 

item 

Value 

Poir living room drapes 

Slacks and jacket 60 

1 Transistor 60 

35mm camera 45 

Complete styling 20 

Hollywood bed 80 

12 LPs 36 

12 lube and oil chonges .... 66 

Pen and pencil set 35 

2 pr. shoes 35 

Oil pointing 50 

Flatware 40 

20 steak dinners 50 

Ladies dress 35 

25 lbs. candy 15 

Mink neckpiece 85 

Dozens of passes 

Dozens of passes 

52 suit presses 52 

6 portraits 45 

Totol $884 

As seen, the value of the prizes was well 

above $884 since no estimate was made on 

ir 

Syd Freedman and o patron 

stond before a large 

panel display on the Academy 

Awards contest at the 

Studio Theatre in Vancouver, 

B.C. The display 

was put up by radio stotion 

CKLG, which conducted a 

13-hour remote broadcast 

from the theatre lobby and 

promoted the week with 

scores of spots. 

Freedman is interviewing 

the patron on Academy 

Awords over a mike and 

loudspeaker system he set 

up. 

the worth of the supper club and theatre 

restaurant passes actually used. In addition 

CKLG donated an expense-paid trip 

for two for a weekend trip to the World's 

Fair at Seattle. 

CKLG also agreed to set up broadcast 

facilities in the Studio lobby and do a 13- 

hour "remote" from there to officially open 

the contest on a Friday (March 30) prior to 

the Oscar telecast on April 8 last year as 

this. 

The lobby broadcast from 9 ajn. to 10 

p.m. included interviews on the Academy 

nominees, both pictures and actors, etc.. 

Here Voncouveritc Pom Gordon, Miss Pioymate of 

March (1962), signs autogrophs in the Studio lobby 

during the Academy Awards contest. In the background, 

some of the CKLG equipment set up in the 

lobby for a 13-hour broodcost may be seen. 

with local Who's Who guests, managers 

from FPC and Odeon theatres, film exchange 

managers, patrons and just Studio 

staffers, all of whom voted for their 

favorites. 

The visiting exhibitors and exchange 

managers got in plugs for their current 

and future product. 

A bit of good fortune was pretty Pamela 

Ami Gordon, a local blonde and 39-23-36. 

who was much in the public mind as Miss 

Playmate of March (1962). She acted as 

disc jockey, signed autographs and posed 

for pictures. 

The radio station footed the bill for the 

display work in the lobby, which was quite 

impressive. Freedman figures he can use 

the lai-ge central wall display frame 

indefiiiitely. 

During the 13-hour lobby broadcast 

Freedman was on the air numerous times 

getting plugs for his two nominated pictures, 

"Two Women" and "The Mark," the 

first to open in two days and the second to 

follow if Stuart Whitman won. 

Entry blanks were available at all participating 

merchants, at the Studio Theatre 

and the CKLG studio. Arrangements were 

made also for a taxi company to give out 

entry ballots. 

All during the time the contest was going 

on, the Studio manager had a microphone 

and loudspeaker setup in the lobby on 

which he interviewed guests about the Academy 

Awards and the pictures. These inter- 

\icws were taped so they could be replayed 

to the lineup outside whenever possible. 

During three and a half weeks before 

the opening of the contest, CKLG broadcast 

spots plugging the merchants, their 

prizes and the Oscar contest, and this continued 

until the winners were announced 

on the Friday following the Academy 

Awards presentation. 

More than 4,700 entries were received, 

— 34 — BOXOFTICE ShowmandiBer Mar. 4, 1963 

aul

a 

taking four girls six hours to sort out and 

mark. 

Don Hamilton, CKLG general sales manager, 

reported approximately 311 announcements 

were aired in the Oscar promotion, 

plus the 13-hour remote from the 

Studio lobby and a two-hour program announcing 

the contest winners on April 13. 

"I know that as a result of this promotion 

we have both benefitted ourselves in the 

eyes of the community," Hamilton commented. 

"I think ... it was an overwhelming 

success . . . The personal appearance on 

the broadcast at the theatre of Pam 

Gordon iMiss Playmate for March) was a 

tremendous plus that neither of us anticipated. 

"My guesstimate is that to duplicate such 

a promotion on a straight commercial basis 

would cost something in the neighborhood 

of $1,800. As you know the only real expense 

encountered by either of us was an 

investment of time. 

"I look foi-ward to another opportunity 

of working with you in the near future 

since the benefits of such promotions have 

been positively proven to me over the years. 

"It was a real pleasure to supply the 

follow -through on the Academy Award 

contest after you had so graciously originated 

the idea and executed most of the 

mechanics." 

Freedman also made the aiTangements 

for the final two-hour CKLG program announcing 

the winners, on which he got 

Mike Tytherleigh, Vancouver Province motion 

picture editor, to act as disc jockey. 

This was one of the few radio-newspaper 

cooperations in Vancouver, but Freedman 

was able to convince both that the program 

would benefit both. The station dropped all 

its commercials during the two hours, all 

the time other than naming the winners 

was spent discussing motion pictures and 

playing records, except for a couple of 

newscasts. 

A week or so after the whole affair was 

over, Manager Freedman sent a thank-you 

letter to each participating merchant, in 

which he hoped "that the many radio spots 

you received, and the display in the Studio 

lobby, helped out in creating desirable public 

relations as well as increasing your 

patronage." 

Original Copy on 'A Child' 

Labels It High Success 

Irving Singer, manager of Dipson's 

Amherst Theatre at Buffalo's city line, 

wrote his own copy for an ad on "A Child Is 

Waiting." It follows: 

"All too often the motion picture industry 

has been accused of failing to maintain 

a high entertainment standard both 

in the production and exhibition of motion 

pictures. While all of us in this industry 

are aware of our failures we are likewise 

aware of our successes. One of these industry 

successes is 'A Child Is Waiting"— 

powerful and compelling drama splendidly 

acted and produced. 

"We could print many words of praise 

about 'A Child Is Waiting' but don't take 

our word for it. Talk to your neighbors, 

friends or relatives—anyone who has seen 

this picture—and you will be assured that 

our praise is genuine. 

"We at the Amherst are proud to be 

playing 'A Child Is Waiting' for it is an 

entertainment success. We know that once 

you see this picture you, too, will share our 

enthusiasm." 

Arabians Add 

Desert Touch 

'Lawrence' 

Premiere 

to 

Exotically clad riders from the Arabian IHorse Ass'n 

of Arizona brought a live touch of desert sands to 

the opening of "Lawrence of Arabia" at the Palms 

Theatre in Phoenix. The riders represented the ossociation 

which sponsors the world's largest all 

Arabian horse show late in February. The premiere 

was a benefit for the March of Dimes and 

featured searchlights, radio, television and newspaper 

coverage. Riders are Don and Carol Bishop 

on Cinabar (left) and Ibn Sura. Three promotions 

—for the March of Dimes, the horse show, and, of 

course, the film—combined in the premiere. 

Theatre Admission 

Books Again Added 

By Let's Dine Out Club at Portland, Ore. 

The Let's Dine Out Club, a well-advertised 

and promoted program by more than 

30 restaui'ants in Portland, Ore., is getting 

set for a second year with plans for another 

theatre book. 

Late in the 1962 program some 5,000 

books, each containing more than 30 coupons 

good for a free admission with the 

purchase of an adult ticket, were issued in 

a tieup with selected downtown and neighborhood 

theatres i roadshow or hard-ticket 

theatres not included). All club members 

were invited to purchase the theatre books, 

most of which were thus disposed of. 

The 1963-64 program which gets started 

in May or June will work in a similar manner, 

but more guest books will be issued. 

Theatres report receiving good response so 

far. 

The Let's Dine Out office managed by 

Isabelle Marks, wife of the entertainment 

An usher at the Riverside Theatre in Milwaukee 

dolled up as Sherlock Holmes and set himself up in 

"business" at street corners, giving $1.05 for each 

dollar bill. Of course, such looney trading was in 

behalf of "It's Only Money. 

BOXOFFICE Showmandiser :: Mar. 4, 1963 — 35 — 

editor of the Oregon Journal, is a member 

of the Portland Chamber of Commerce and 

the Better Business Bureau. She is a veteran 

in motion picture publicity and promotion, 

handling special exploitation over 

the years for MGM, Buena Vista, RKO. 

etc., as weU as market research for leading 

national agencies. 

The Let's Dine Out Co., since its inception 

in Portland last June, has spent 

more than $42,000 in newspaper advertising 

to promote 30 restaurants. The special 

theatre book bonus was developed late 

in the campaign and has been so successful 

that plans are to repeat. Few books 

remain of the initial 5,000. 

The company estimates that only 33 per 

cent of all restaurant guest checks are 

used by club members. Total membership 

for the initial yeai- did not exceed 15,000. 

Many club members using the theatre 

book, which entitles tliem to one free admission 

single per book, reported back 

I I 

in many cases that the idea is returning 

them to the motion picture theatre for the 

first time in years. 

= 'Boys' Window Contest 

Inspired by the film of the same name. 

Prizes of $100 each will be given to the 

winning exhibitor and record dealer: $50 

each for second prize, and $25 for third. 

Photographs must be sent to "Follow the 

Boys" Window Contest, Sol Handwerger. 

MGM Records, 1540 Broadway, New York 

36. 

Back to Promote 'David' 

Actor Keir DuUea was greeted at Philadelphia 

city hall by assistant city representative 

Paul B. Hartenstein and presented a 

city seal paperweight. Dullea stars in "David 

and Lisa," made on the former grounds of 

the Agnes Irwin School in nearby Wynnewood. 

He went to school in Bucks County, 

in suburban Philadelphia.

"5.XHIBITOR HAS HIS SAY 

lABOUT PICTURES! 

'Balloon Had Appeal 

For All Age Groups 

pound 20th-Fox's "Five Weeks in a 

Balloon" to be very well done. 

Adults and youncsters both like it. Fox's 

nice terms enabled me to make a little. 

Friday night was just average due to 

local ball game, but Saturday was very 

good. Play it. 

Crescent 

Jasonville. 

Theatre, 

Ind. 

JAMES HARDY 

COLUMBIA 

Cowboy 

I 

Col., reissue 1 — Glenn Ford, 

Jack Lemmon, Anna Kashfi. This oldie 

came through for average boxoffice. A 

good cast, beautiful color and scenery. 

Many good comments. Failed to get a 

trailer or any advertising material. Played 

Fri.. Sat. Weather: Good.—Leonard J. 

Leise. Roxy Theatre, Randolph. Neb. Pop. 

1.029. 

Experiment in Terror iColi—Glenn Ford. 

Lee Remick. Stefanie Powers. Very well 

done. It keeps you guessing. However, I 

would use less sex than was in this. It did 

below average here. Guess they see too 

many with the detective or police angle 

on TV. Played Sun.. Mon. Weather: Cooler. 

—James Hardy. Crescent Theatre, Jasonville, 

Ind. Pop. 2.500. 

Interns. The iCol>—Michael Callan, Cliff 

Robertson, James MacArthur, Haya Harareet. 

This one brought the doctors the 

second day. I don't wish to condemn them 

for coming, but I notice that doctors and 

lawyers, for all their public dignity, supported 

greatly by lush wardrobes, big exr)ensive 

homes and money to burn, have 

always in all locations, attended better when 

there is a "good" sexy dance or party 

sequence. As I said before, I don't blame 

them. But it is strange how they turn their 

backs on some really fine pictui-es, isn't it? 

—Art Richards, Marion Theatre, Marion, 

S. C. Pop. 7,200. 

METRO-GOLDWYN-MAYER 

King of Kings iMGMi—Jeffrey Hunter. 

Ron Randell, Robert Ryan. Big in scope, 

big in everything except at the boxoffice. 

The story did not follow the Catholic version, 

so they failed to patronize it. Terms 

much too high for our small town. Played 

Pri. through Mon.—Weather: Rain.—Carl 

P. Anderka, Rainbow Theatre, Castroville, 

Tex. Pop. 1,500. 

PARAMOUNT 

Hatari! 'Parai—John Wayne, Elsa Martinelli. 

Red Buttons. Superior. One of the 

most entertaining shows in years. Played 

Fri. through Tues. Weather: Fair.—Lee 

Brewerton, Capitol Theatre. Raymond, Alta. 

Pop. 3,000. 

Rear Window rPara. reissue) — James 

Stewart, Grace Kelly, Raymond Burr. We 

received one of the worst prints in the history 

of the theatre on this reissue. A very 

good Hitchcock thriller. Well received by 

all those who saw it. Suspenseful ending. 

It seems that Grace Kelly has been forgotten 

by our patrons. Raymond "Perry 

Mason" Burr's appearance surprised many 

people—quite a switch from his TV role 

as an attorney. Played Thurs., Fri., Sat. 

Weather: Mild.—Donald E. Bohatka, Catlow 

Theatre, Barrington, 111. Pop. 5,400. 

Wonderful to Be Young iPara)—Cliff 

Richard, Robert Morley, Carole Grey. This 

is Cliff's first picture and is British-made, 

but great. I hope Paramount brings him 

back in American-made pictures and he 

will be as good as Elvis. In my theatre the 

teens thought he was wonderful. So let's 

have more like Cliff. And my thanks to 

Paramount. Played Sun., Mon., Tues. 

Weather: Cold and bad.—Herman Powell 

jr. Joy Theatre. Joaquin. Tex. Pop. 500. 

CENTURY-FOX 

20th 

Hemingway's Adventures of a Young Man 

(20th-Fox)—Richard Beymer, Diane Baker, 

Susan Strasberg. Another fine picture that 

just didn't jell at the boxoffice. Played 

Thurs., Fri., Sat.—Joe Machetta, Emerson 

Theatre, Brush, Colo. Pop. 2.300. 

UNITED ARTISTS 

Magic Sword (UA)—Basil Rathbone, 

Estelle Winwood, Gary Lockwood, Anne 

Helm. Here is a good action programmer 

that did okay on my action change. Played 

Fri., Sat. Weather: Cold.—Mel Danner, 

Circle Theatre, Waynoka, Okla. Pop. 2,018. 

Miracle Worker, The (UA)—Anne Bancroft. 

Patty Duke, Victor Jory. A wonderful 

picture that was enjoyed by myself and the 

Focus Is Perfect 

On 'West Side 

pirst of all, I want to say that in all 

my years at the Catlow Theatre we 

have never shown a motion picture that 

has been in constant perfect focus from 

beginning to end until "West Side Story" 

came along. The focus was the sharpest 

I have ever seen at the Catlow or anywhere. 

Also, the sound was the most 

brilliant I have heard (we were unable 

to secure a stereo print). We received 

many fine compliments on these two 

highly important factors in good screen 

presentation ... A better cast could not 

have been assembled for this picture. 

I only wish that Hollywood would make 

more pictures of this calibre. 

The vast majority of our patrons 

comprised the 15-25 age group. This 

picture is not for children unless they 

are familiar with modern dance and 

music, and appreciate the.se qualities in 

a motion picture. Give this picture your 

best playing time. We played it for two 

weeks beginning on a Friday, but it 

could easily have been held over for one 

or two more weeks. 

Barrington, III. 

Catlow Theatre, 

DONALD E. BOHATKA 

Try U's Old Stand-bys 

On New Crop of Kids 

[Jniversal has quite a few Kettles, 

Francises, and Abbott and Costcllos 

in service yet; and they have not been 

on TV. There is a new batch of kids 

now that have not seen these. If you 

have a small town, try one of these. We 

have used one of each on a single bill 

and have done as well as with many of 

the new "supers." 

MR. A>fD MRS. JOSEPH LILQUIST 

Almo Theatre, 

Poulsbo, Wash. 

entire 52 other people that came to see it. 

A large part of our regular customers were 

lured away ( that is, to stay at home 

) , by 

our competition. Our competition in this 

case was United Artists, because one of 

their outstanding pictures was .showing on 

television. This feature was "The Magnificent 

Seven." The picture started on 

television at 7 o'clock on Sunday night, 

which incidentally is our starting time too. 

I have played this 1960 release three times, 

or an average of once a year, because our 

patrons kept asking to see it again. I would 

have played it several more times, had it 

not been shown on TV. I wonder how much 

film rental United Artists is going to lose 

on this feature alone, because of tliis? I 

am sure there are many more exhibitors 

that would have played "The Magnificent 

Seven" over and over again. It looks like 

the film companies have become the exhibitors' 

biggest competitor. I think someone 

is goofing, because they are also in 

competition with themselves.—Bill Crosby, 

Little River Drive-In. Wright City, Okla. 

Pop. 1,800. 

UNIVERSAL 

No Man Is an Island (Univ)—Jeffrey 

Hunter, Marshall Thomp.son. Barbara 

Perez. For a real good solid entertainment 

picture this has everything. A true story, 

drama, some comedy and suspense every 

minute of the way. Many wonderful comments 

from old and young. More like it, 

please. With a good story, we have a good 

picture. Played Sun., Mon. Weather: Fair. 

—Leonard J. Leise. Roxy Theatre, Randolph, 

Neb. Pop. 1.029. 

That Touch of Mink (Univ)—Cary Grant, 

Doris Day, Gig Young. Here is another 

comedy from Universal that did aboveaverage 

business. Played it in the month of 

December and probably would have done 

better either before December or after the 

holidays. Played Sun. through Wed. 

Weather: Good.—Mel Danner, Circle Theatre, 

Waynoka, Okla. Pop 2.018. 

WARNER BROS. 

Merrill's Marauders (WB)—Jeff Chandler, 

Ty Hardin, Peter Brown. Good action picture 

that will satisfy the Pi-i.-Sat. patrons. 

Weather: Good.—Mel Danner, Cii-cle Theatre, 

Waynoka, Okla. Pop. 2,018. 

Music Man, The (WB)—Robert Preston, 

Shirley Jones, Buddy Hackett. If you can 

pick this up at a decent rental, you'll do 

all right. But the sales pitch blinded me 

when I signed the contract and I hurt. 

One of the finest musicals in a long time 

and liked by all who came. Played Sun. 

through Wed.—Joe Machetta, Emerson 

Theatre, Brush, Colo. Pop. 2.300. 

aul 

— 3G BOXOFFICE Showmcmdiser Mar. 4, 1963

BOXOFFICE 

— 

BOOKINGtriDE 

-ijf 

An inferpretive analysis of lay ond tradepress reviews. Running time is in parentheses. The plus and 

minus signs indicate degree or merit. Listings cover current reviews, updoted regularly. This department 

olso serves as an ALPHABETICAL INDEX to feature releoses. i£) is for CinemoScope; V VistoVision; 

(gi Ponovision; ^ Techniromo; s Other onamorphic processes. Symbol W denotes BOXOFFICE Blue Ribbon 

Award; Q color photography. Legion of Decency (LOO) ratings: A1— Unobiectionoble for General Potronoge; 

A2 Unobjectionable tor Adults or Adolescents; A3— Unobjectionable for Adults; B—Objectionable 

in Part for All; C—Condemned. For listings by company in the order of release, see FEATURE CHART. 

Review digest 

AND ALPHABETICAL INDEX 

Very Good; + Good; ^ Fair; — Poor; — Very Poor. In the summary H is rated 2 pluses, = as 2 minuses. 

"• 

p £ s S = 

" 

OL 

= 

i= 

§ 

cc 

- 

1^ 

5 

'5 

|- 

cH 

g 

_i 

2672 Airborne (78) Ac Diamond-SR 10- 8-62 

2663 y©Almost Anjels (93) Dr/Music.BV 9-10-62 Al 

2637 OAssignment Outer Space 

(79) SF-Fantasy AiP 6-11-62 

Arturo's Island (90) 

Drama (sub titles) MGM 2-23-63 B 

— B 

2664 ©Batabbas (134) ® 70 Bib Dr Col 9-10-62 A2 

2703 ©Beauty and the Beast (77) 

Fairy Tale UA 2-11-63 Al 

Bell' Antonio (97) Eng-dubbed 

Drama Embassy 5-21-62 C 

2683 ©Bellboy and the Playgirls, The 

(94) Novelty-Comedy UPRO U-19-62 

2653 ©Best of Enemies, The (104) ® 

War Comedy-Drama Col 8- 6-62 Al 

2640 Big Wave, The (73) Drama AA 6-18-62 Al 

2662 yBilly Budd (123) © Sea Drama.. AA 9- 3-62 A2 

2690 ^©Billy Rose's Jumbo (125) 

(g Mus IVIGM 12-10-62 Al 

Bird Man . . UA 6-25-62 A2 

2641 of Alcatraz (142) Dr. 

2667 Bloody Brood, The (69) Cr Astor 9-24-62 B 

Boccaccio '70 (148) Eng-dubbed 

Episodes Embassy 7-16-62 C 

2705 Bomb for a Dictator (73) Ac. Medallion 2-18-63 

2669 Bourbon St. Shadows (70) Cr M PA 10- 1-62 

2651 Brain That Wouldn't Die, The 

(71) Horror Dr. AIP 7-30-62 B 

2702 Cairo (91) Crime Drama MGM 

Candide (90) Satire 

(sub titles) Union 

2658 Carnival of Souls (91) 

Psycho-Melodrama 

Herts-Lion 

2673 Carry On, Teacher (86) Com Governor 

2659 ©Centurion, The (77) Spectacle PIP 

2661 ©Chapman Report, TTie (125) Drama WB 

2697 Child Is Waiting, A (102) Dr UA 

2705 ©Cleopatra's Daughter (93) 

®Adv Spectacle Medallion 

2639 Clown and th« Kid (65) Cam-Drama UA 

2660 Coninfl-Out Party, A (98) Com Union 

2645 Concrete Jungle, The (86) Dr. ..Fanfare 

2650 Confessions of an Opium Eater 

(85) Shock Melodrama AA 

2693 Connection, The (93) Drama F-A-W 

2696 ©Constantine and the Cross (114) 

® Spectacle Drama Embassy 

2621 OOCounterfeil Traitor, TTie (140) 

Drama 

Para 

2690 Court Martial (82) War Drama UA 

2704 Crooks Anonymous (87) Comedy. .Janus 

2665 Cry Double Cross (65) Melodrama Atlantic 

at 

X 

o 

m 

2655 ©Damn the Defiant! (101) © Ac Col 

2666©Damon and Pythias (99) Drama.. MGM 

2671 ©Dangerous Charter (76) Action Crown 

2702 David and Lisa (94) Drama. .. .Cont'l 

2701 Day Mars Invaded Earth, The 

(70) © Science-Fiction 20th-Fox 

2691 Days of Wine & Roses (117) Drama WB 

2658 Devil's Messenger, T1)e (72) 

Fantasy-Melodrama 

Herts-Lion 

2696©Diamond Head (107) ® Drama.. Col 

Divorce— Italian Style (105) 

Eng-Dubbed Comedy 

Embassy 

2704 During One Night (84) Dr Astor 

—E— 

2647 ©East of Kilimanjaro (72) 

Adventure 

Parade 

2657©Eegah (90) Comedy-Fantasy. .Fairway 

2588 ©El Cid (184) ® Hist. Spectacle AA 

2680 Escape From East Berlin (94) Dr. MGM 

2636 ©Escape From Zahrain (93) (£) 

Adventure Drama Para 

—F— 

2653 Fallguy (64) Crime Drama Fairway 

2703 Fatal Desire (80) Melodrama Ultra 

2664 Firebrand. The (63) ® Western 20th-Fox 

2695 0First Siiacethip on Voius (80) 

Science-Fiction 

Crown 

2707 Five Miles to Midnight (110) Drama. UA 

2708 Five Minutes to Live (SO) Crime. .Aster 

2654 UOFin WKks in a Ballooo

REVIEW DIGEST 

AND ALPHABETICAL INDEX In rhe iumniory « ii rated 2 pluMi, - at 2 minuses. f( Very Good; + Good; - Foir; - Poor; = Very Poor. 

E 3 ? s **• 

- = £ -5 >- e 

lI oc h- o K_ _i 

SuspenM Drann Ellis 12- 3-62 B 

1

Feoture productions by company in order of release. Running time Is in parentheses. iQ is for CinemaScope; 

(g) VistaVision; (g) Panavision; (J Techniroma; ^ Other onamorphic processes. Symbol W denotes BOXOFFICE 

Blue Ribbon Award; © Color Photography. Letters and combinations thereof Indicate story type—(Complete 

key on next page). For review dates and Picture Guide page numbers, see REVIEW DIGEST. 1? 

ALLIED ARTISTS 3 U 

EATURE CHART

. 

. 

UNITED 

. D 

. 

FEATURE 

CHART 

fh« k«y to lett*n ond c-omblnoHons thwwof Indicating ftory typ«: (Ad) Advantur* Dromo; (Ac) Action 

Dromo; (An) An imotod- Action; (C) Comedy; (CD) Comedy-Dromo; (Cr) Crime Dromo; (DM) Dromo 

with Music; (Doc) Documentory; (Dr) Dromo; (F) Fontosy; (Ho) Horror Dromo; (Hi) Historical Dromo; (M) Mutlcol; 

iMy) Mystery; (OD) Outdoor Dromo (S) Spectacle; (SF) Science-Fiction; (W) Western. 

< 

EMBASSY 

M-G-M 

Q>Two Weeks In Another Town 

(104) © 0.220 

Kirk Doujlas, Edw. G. Robinson, 

(Jyd Oisrlsse. (ieo. Hanllton 

OThe Wonderful World of the 

Brothers Grimm (135) 

Laurenoe Harvey, Karl Boehiii 

(Cinerama tncacemenu only) 

PARAMOUNT 

•S6 

©Hatari! (159) Ad..6U7 

John Wayne, Red Buttons, Blsa 

Marllnelll. Hardy Kruger 

©My Geisha (120) ®.. CD .6118 

Shirley MtoLaln«, Yves MooUod. 

Bdw. G. Rohlnson. Bob Cummlngs 

20TH-FOX II 

I 

U05 Weeks in a Balloon (101) 

© Ad.. 218 

Red Buttons, Fabian, Barbara fideo, 

('(•(Iric Hardwlcke, Peter I.,orre 

©Hemingway's Adventures of a 

Young Man (145) © D. .213 

mcfaard Beymer. Susan Strasberg. 

Dliuie Baker, Paul Newman 

The Firebrand (63) © ..Ad.. 217 

Kent Taylor, Lisa Montell 

ARTISTS 

Bird Man of Alcatraz (143) D .6230 

Burt I>aiicaster, Karl Maiden 

Judgment at Nuremberg 

(189) D..6205 

S. Tracy, Wldmark, 

B. l.Anca.'ster, R. 

M. Dietrich, M. OUi. J. Garland 

The Nun and the Sergeant 

(73) Ac. 6125 

Robert Webber. Anna Sten 

Of 

CO 

Divorce— Italian Style (104).. C. 

(Mm-ilubbnl) M.irccllo .MutroUnnl. 

|);uileU ItiKca, S. SAndrelU 

©I Thank a Fool (100) ©..D..301 

Susan Hayward, PeWr Finch 

©I Like Money (81) ® C. .241 

Peter Sellers, Nadla Gray. 

Herbert Lom 

©Kid Galahad (95) CD.. 6231 

Elvis Presley. Gig Young. 

Ix>la Albright. Joan Blackman 

©The 300 Spartans 

(113) © Ad.. 219 

mchard Bgan, Diane Baker, 

Sir lUlph Richardson 

©Sword of the Conqueror 

(95) d) Ad..6Z32 

Jack Palance, (3uy Madison 

OQ 

O 

o 

Long Day's Jovmey Into 

Night (174) D.. 

Katharine Hrfibuni. Raliih Richardson, 

JaMn Robank jr.. Dean 

StuckMell 

OA Very Private Affair (95) D. .303 

1!. B.«dot. Maredlo Mastrolannl 

©The Savaoe Guns (85) ® 0D..3O6 

Richard BaseOart, Ata Nlcol 

The Pijeon That Took 

Rome (101) ® C..6202 

CJiarlton Heston, EJsa MartlnelU, 

Harry Crtjardliio 

©Loves of Salammbo (72) 

© Ad. .223 

Jeanne Valerie, Jacques Semes, 

Edmund Purdom 

OThe Longest Day 

(180) © D..221 

All-star cast: devlctloo of the Allied 

lareUogs on D-Day 

(Prerelease) 

©Hero's Island (94) Ad.. 6229 

James Mason, .Neville Brand. 

Kate Mani, Rip Tom 

Pressure Point (91) D. .6233 

Sidney Poltler, Bobby Darin 

0£ 

LU 

CO 

> 

Period of Adjustment (112) 

© C..308 

Tony Frandosa, Jane CNnde, 

Jim HutUn 

Escape From East Berlin 

(94) D..3U 

Don Murray. Christine Kaufmann 

Kill or Cure (S7) C. .312 

Tenr-Itomas, EUc Sykes, 

Dennis Price, Molra ReAnond 

©Girls! Girlsl Girls! 

(98) C/M..6205 

BSvis Presley, Stella Bterens, 

Robert Strauss, Laurel Goodwin 

The Manchurlan Candidate 

(126) D..6235 

F. Sinatra, L. Haney. J. Leigb 

Vampire & Ballerina (86) Ho. .6236 

Helene Remy 

Tower of London (79) Ho.. 6234 

Vincent Prloe 

OCoflftanttiK ant the Cnxi 

(114) Ad.. 

Cornel fVllde, Cbilstliw Kaurmann 

UOBilly Rose's Jumbo 

©Wonderful to Be Younfl 

(125) ® M..S10 (92) © C/M..6209 

rvjris Day, Jimmy Durai>t«. Martha out Richard, Robert Morley 

Raje, Stephen Boyd, Dean Ja«er 

Ifs Only Money (84) 

. . . .C. .6286 

Jerry Lewis. Zechary Seott, Joen 

O'Brien 

OSwordsman of Siena (92) 

© Ad. .304 

S. Granger, 8. Koecdna, C. Kaufmann 

©Gigot (104) C..220 

Jackie caeason, Katherlne Kath, 

Jean LeFebixe, (Sabrlelle Dordat 

©The Lion (96) © D .305 

. 

Wm. Holden, (Japoclne, T. Howard 

(Prerelease) 

Two for the Seesaw (120) . . .6301 

Shirley Maelalne, Robert Hltebun 

(Prerelease) 

Court Martial (82) D..6237 

Karl Boeiini, Clirlstlan Wolff. 

Sablna Sesselman 

Of 

< 

The Password Is Courage 

(116) CD.. 305 

Dirk Bogarde, Maria Perschy 

Cairo (91) D..316 

George Sanders, Richard Johnson 

©Mutiny on the Bounty 

(179) ® 70 Ad.. 355 

Marlon Brando, rrevor Howard 

©Who's Got the ActlonT 

(93) ® C..6207 

Dean Martin. Lana Turner. 

Eddie Albert. Mta Talbot 

Where the Truth Lies (81) D..6211 

Juliette Greco, Lllo Pulver 

©Sodom and Gomorrah (154) S. .301 

Stewart Granger, Pier Angell 

©Young Guns of Texas 

(78) © W..303 

James Mltdium, Jody McCrea 

The Day Mars Invaded Earth 

(70) © SF..304 

Kent Taylor, Marie Windsor 

©Taras Bulba (120) (E)..D..6303 

Tony Oirtls. Yul Brynner 

A Child Is Waiting (102) D..6305 

Burt Lancaster. Judy (Urland 

>- 

< 

00 

QMadame (104) ® 70 D. 

(ftiK-iliibbaJ) Sophia Loren. 

Robert Hosseln 

The Hook (98) ® D..317 

Kirk Douglas, Robert Walker, 

.Nick .\dams, Nehemiah Persoff 

Dime With a Halo (94) D..31S 

Barbara Luna, Paul Langton 

©A Girl Named Tamiko 

(110) ® D..6210 

Uiurence Harvey, France Nuyen, 

Martha Hyer 

©The Lion (96) © D..305 

Wm. Holden, Capuclne, T. Howard 

30 Years of Fun (85) C. .308 

Cj>medy compilation. .Charlie 

Chaplin, Buster Keaton 

Two for the Seesaw (120) D..6301 

Shirley MacLalne, Robert MItchuro 

The Great Van Robbery 

(73) Ac. 6302 

DeDis Shaw, Kay Callard 

©Beauty and the Bast 

(77) Ad. .6223 

Joyce Taylor, Mart Damoo 

0£ 

< 

©Seven Seas to Calais 

(102) © D..309 

Rod Taylor, Keltt Mlchell 

©The Courtship of Eddie's Father 

(..) ® C..321 

Glonn Ford, Shirley Jones 

©Papa's Delicate Condition 

(98) C..6212 

Jackie Gleason, Clynls Johns, 

Laurel Goodwin. Chas. Ruggles 

©Marilyn (..) © Doc. .302 

.Narrated by Rock Hudson 

House of the Damned 

(62) © D..313 

Ronald Foster, Merry Anders 

Five Miles to Midnight 

(110) D..6306 

Sophia Loren. Anthony Perkins 

©Love Is a Ball (. .) C. 

Glenn Ford, Hope Lange 

©Follow the Boys (95) fj CO.. 320 

Connie Francis. Paula Prentiss. 

Ron Randell, Russ Tamblyn 

< 

©Come Fly With Me (. ) f?) C. .322 

Dolores Hart, Hugh O'Rrtan, Pamela 

Tiffin, Karl Boehm. K.irl Maiden 

©It Happened at the World's Fair 

(..) C/M..323 

Elvis Presley. Joan O'Brien 

©My Six Loves (101) D..6213 

Di-bhle Reynolds. Cliff Robertson, 

David Janssen, Eileen Heckart 

©Nine Hours to Rama 

(125) © D..307 

Horst Buchholz, Jose Ferrer. Diane 

Baker, Robert Morley 

©I Could Go on Singing 

(99) D/M.. 

Judy Garland. Dirk Bogardc 

©Captain Sindbad (..).. Ad. 

(^ly William.'!, Hcldl Bruehl 

©In the Cool of the Day 

(..) (gi 0. 

Jane Fonda, Peter Flncb 

Hud (112) ® 0D..6216 

Paul Neuman, P.iirlcla Neal, 

Melvyn Douglas, Brandon de Wilde 

Yellow Canary (. .) ©. . . .0. 

I';it Biione. Barbara Bden 

Police Nurse (..) 0. 

Mrrry Anders 

ODr. No (Ul) Ad 6307 

Stan Conncry. Ursula Andress. 

Josepli Wiseman 

OLandru D . 

MIchelt Monon, Danielle Darrlcui 

MlldcKarde Neff 

©The Golden Arrow (..) Ad.. 

T.-ib Hunter, Ro«rana Podeeta 

©The Main Attraction (90) 

© D..307 

Pflt Boone, NaxKy Kwan 

. ) D . 

©Tamahine ( . 

Nanry Kwan, Dermis Price, 

John Frazer 

©The Haunting ( . 

. ) D . 

Julie Harris, Claire Bloom 

©Donovan's Reef (..).. Ad., 

.lohn Wa)!^. I>ee Marvin, Jack 

Wardisi, Ellzal>eth Allen 

©Come Blow Your Horn *) C. .6221 

Frank Sinatra, Barbara Rush, 

Lee J. Cobb, Jill St. John 

©Paris When It Sizzles (. .)..D. 

William Holden. Audrey Heptmm 

The Stripper (..) © D..309 

Jn-antvo Woodward, Richard Beymer 

©The Qtiecn't Guvds (..) G- D" 

Raytnond Massey. Daniel Maaeey 

The Condemned of Altona © 0..312 

Sophia I>oren. Maximilian Schell, 

Fredric March. Robert Wagner 

©The Leopard (..) © D..311 

Burt Ijanraêr. n.niidla fardlnale 

The CareUkvi ( . . ) D . 

R, Slack. Joan Crawford. P. Bergen 

©Amazons of Rome (96) Ac. 

Loiils Joiirdan, Sylvia Byais 

ODiary of a Madman (96) Ho 6308 

X'incrnt Prlr^', Nancy Kovark 

Johnny Cool D. 

Ilinry SUva, Elizabeth Montgomery 

©Tom Jones D . 

\lli*-t Flnnry. Susannah York 

BOXOFTICE BookinGuide March 4, 1963

C 

.D. 

, Feb 

' 

.Irene 

Reg 

' 

, 

' 

I 

Ugo 

Kelju 

.Tinlilro 

L 

Maria 

Doc. 

. Ac 

. 

,. 

FEATURE 

CHART 

UNIVERSAL 

©The Spiral Rwd (140) .0 . .6218 

Rock Hudson. Burl lies. 

Gena Rovlands 

0The Phantom of the Ooera 

(84) Ho. 6219 

Herbert Lorn. Heather Sesrs. 

Mtehsel (Jough. Edw. de Soom 

©No Man Is an Island 

(114) D..6220 

Jeffrey Hunter. MatstiaU Tbompson, 

Barbara Perez 

©If a Man Answers (102). .C. .6221 

8«Ddr« Doe. Bobby Darin, 

Mlchellne Fresle, Jobo Limd 

Staaecoach to Dancers' Rock 

(72) W..6222 

WuTtn BtcTeos. tlartlD Landau, 

Jodr Uwnoee. Jud; DtD 

Freud (139) D..6301 

(Specie Kele«se) 

MontgomeiT (Mft. 8

. Nov 

Jan 

I 

I 

Juan 

I 

7211 

! 

720S 

' 

7212 

I 

TERRYTOON 

I 

All 

^HORTS CHART 

BUENA VISTA 

(All in color) 

FEATURETTE SPECIALS 

118 Horse With the Flying 

Till (48) Jw62 

LIVE AaiON SPECIALS 

(Ttuee-reel) 

i 

131 Water Birds (31). reissue Sep 62 

REISSUE CARTOONS 

(7 mins.) 

17104 Early to Bed Apr 62 

17105 Cmnt Caddy May 62 

17106 Springtime (or Plutc Jun 62 

17107 Oog Watch Jul 62 

17108 The Art of Skiing Aug 62 

17109 How to Play Baseball Sep 62 

17110 Mickey's Delayed Date Oct 62 

17111 Chicken Uttle No« 62 

17112 Two Chips and a Miss Dec £2 

SINGLE REEL CARTOONS 

125 Aquamania (9) Jan 62 

. 

. 

COLUMBIA 

ASSORTED & COMEDY FAVORITES 

Reissues) 

74U Spilt 

( 

and Guys (19/j) Sep 62 

7431 Strop, Look and Llstat 

(15!4) Oct 62 

7422 General Nuisance (IS) Nov 62 

7432 Tall, Dark and Gruesome 

(16) Nov 62 

7423 Hook a Crook (16) Dec 62 

7433 Training (or Trouble 

(151,2) Dec 62 

7434 He Popped His 

Pistol (16) Jan 63 

7424 So's Your Antenna 

(171 Feb 63 

CANDID MICROPHONE 

(Reissues) 

7551 Na 1. Strict 4 (10) Sep £2 

7552 No. 2. Series 4 (11) 62 

7553 Na. 3. Series 4 (10) 63 

COLOR SPECIALS 

6450 Ball Play (9) Jul 62 

COLOR FAVORITES 

(Tecniiicolor Rcissutt) 

06I2 The Oorapaiu (7 and standard) .. Dec 62 

7755 Gumshoe Magoo (6)... Feb 63 

SPECIAL COLOR FEATURETTES 

6444 Pleasure Highway 

(191/2) Apr 62 

6445 Wonders of Dallas (17) Jul 62 

7441 WondertuI Switzerland 

(15) Sep 62 

7442 Wonders of Arkansas 

(19) Nov 62 

7443 Eventful Britain (17).. Jan 63 

SERIALS 

(15 Chapter- Reisiuei) 

6160 Monster and the 

Aoe May 62 

7120 The Batman Oct 62 

STOOGE COMEDIES 

(Reissues) 

6408 Sapp) Bull Fighter 

(19/2) Jul 62 

7401 liusbandi Beware (16) Sep 62 

7402Cr?e»t (16) Ort 62 

7403Flagoole Jitters (16) ..Nm62 

7404 For Crimin' Out 

Loud (16) Jan 63 

7405 Rumpus in the Harem 

(16) Feb 63 

CROWN INTERNATIONAL 

COLOR SUBJECTS 

Tin Trumpet (23) Htr 62 

Tilt Magic Tidt (52) M 62 

W6467 The Lonesome Mouse (8) . . 

Z o 

a.z 

-tin 

oco 

The Plucky PlunHr (1() . 

M-G-M 

TOM AND JERRY CARTOONS 

All 1.75-1 Ratio 

(Color—All New) 

C6431 Dickie Moe (7) 

C6432 Cartoon Kit (..) 

C6433 Tall in the Trap (. .) 

C6434 Sorry Safari (7) 

C6435 Buddies Thicker Tlian 

Water ( . . ) 

C6436 Carmen 

GOLD 

Get 

MEDAL 

( . . ) 

REPRINTS 

It 

(Tom and Jerrys) 

IW6461 Puss Gets the Boot (9) 

W6462 Fraidy Cat (8) 

W6463 Dog Trouble (8) 

W6464 Bawling Alley Cat (8) 

IV6465 Fine Feathered Friend (8) . . 

W646S Mouse Comes to Dinner (8) 

W6469 Baby Puss (8) 

W6470 Zoort Cat (7) 

W6471 Million Dollar Cat (7) 

W6472 Pultin' on the Dog (7) 

PARAMOUNT 

COMIC KINGS 

C22-1 Et Tu Otto (7) Sep 62 

C22-2 A Tree Is a Tree 

Is a Tree (7) Sep 62 

C22-3 The Method and 

Maw (9) Oct 62 

C22-4 Take Me to Your 

Gen'rul (7) Oct 62 

C22-5 Keeping Up With 

Krazy (7) Oct 62 

C22-6 Mouse Blanche (7) Nov 62 

MODERN 

. 

Short subjects, listed by compony, in order 

of release. Running time follows title. 

Dote is notional release montfl. Color ond 

process OS specified. 

MADCAPS 

(Technicolor) 

M22-1 Penny Pals (6) Oct 62 

M 22-2 Robot Ringer Nov 62 

(6) . . . . 

M22-3 One of the Fam ly 

(6) Dec 62 

M22-4 Ringadlng Kid (6).. Jin 63 

M22-5 Drum Up a Tenant 

(6) Feb 63 

M22-6 One Weak Vacation 

) Mar 63 

NOVELTOONt 

(Technicolor) 

P22-lAnatole (9) Sep 62 

P22-2 Yule Latt (6) Oct 62 

POPEYE CHAMPIONS 

E22-1 Shuteye Popeye (6).. Sep 62 

E22-2 Child Sockology (6) Sep 62 

E22-3 Ancient FIttory (7) Sep 62 

E22-4 Big Bad Sinbad (10 Sep 62 

E22-5 Popeye's Mirthday (6) Sep 62 

E22-6 Baby Wants a 

Battle (6) Sep 62 

P22-3 It's for the Birdies 

(6) Nov 62 

P22-4 Fiddlin' Around (6) . . Dec 62 

P22-5 Ollie the Owl (6) Jan 63 

P22.6 Good Snooze Tonight 

( . ) Feb 63 

- 

P22-7 A Sight for Squaw 

Eyes (. .) Mar 63 

LESTER A. SCHOENFELD 

FEATURETTES 

OMikahli (33) Nov 62 

GAngel Bay (30) Jan 63 

©This Is Hong Kong (30).. Feb 63 

Jessy (30) Mar 63 

TWO-REELERS 

(All in color) 

Pearlers of the Coral 

Sea (lei/j) Oct 62 

Heart of the West (15) Oct 62 

Another Sunny Day (2II/2) Nov 62 

. . 

Newspaper Run (19'/2) Nov 62 

Design in the Sky (IS) Oct 62 

Wings to the Future (15).. Nov 62 

Australian 

Landscape 

Painters (12) Jan 63 

Saddlemaker (16) Feb 63 

Captain H (20) Feb 63 

People of the Rock (14) Mar 63 

ONEREELERS 

Blue Tunes (10) Oct 62 

R.iy Ellington & Quartet (10) Nov 62 

ORoman Way (10) Nov 62 

OMorocco's Saharan 

Retiions (12

Opinions on Current Productions 

ÊATURE REVIEWS 

Symbol © denotes color; © CinemoScope; ® VistoVision; ® Tcchniromo; ® Other onomorphic processes, for story synopsis on eoch picture, see reverse side. 

Follow the Boys 

Rat,o^ 

Co.ed^ Wi.h^Son„s 

MGM (320) 95 Minutes Rel. March '63 

A light-hearted follow-up to MGM's 1960 hit, "Where „j° 

the Boys Are," this Lawrence Bachman production is 

made-to-order for teenage patrons and the myriad record 

fans who make up the largest portion of today's moviegoers. 

Connie Francis, the pert singing star, and Paula 

Pi-entiss, who were in the earlier film, plus Russ Tamblyn 

and Janis Paige, will attract the younger set while the 

French Riviera backgrounds filmed in Panavision and 

color will be a treat to more jaded eyes. Director Richard 

Thorpe keeps the completely inconsequential plot spinning 

merrily with intenoiptions for four songs, including 

"Tonight's the Night" and the title tune, which Connie 

delivers in her popular style. Miss Paige is an expert 

with a wry comedy line and Dany Robin proves to be a 

lovely French "dish." Of the four "boys," all serving in 

the U.S. 6th Fleet. Richard Long is outstanding as a 

roving-eyed naval lieutenant, Tamblyn is an engaging 

youngster in his sailor uniform and Ron Randell makes 

a fine impression as a more matui'e Commander, who 

contributes the film's rare serious moments. The attractive 

young players, the lush backgromids, the chic gowns 

for the women and the songs add up to pleasing, light 

entertainment. 

Connie Francis, Russ Tamblyn, Paula Prentiss, Ron 

Randell, Dany Robin, Richard Long, Janis Paige.

: 

BOXOFTICE BookinGuide :: March 4. 1963 

' 

The 

FEATURE REVIEWS Story Synopsis; Exploits; Adiines for Newspaper and Programs 

THE STORY 

"Spencer's Mountain" 

(WB) 

Henry Fonda and Maureen O'Hara, parents of nine 

children, have been homesteaders In Wyoming since 

Donald Crisp. Fonda's father, divided iiis Spencer's y's ai 

Mountain property among his nine boys years before. '^^ ,•* 

Fondas eldest, James MacArthur, is an honor high school 

student and his teacher, Virginia Gregg, puts him in 

line for a scholarship at the university. Fonda, who 

has been building a "dream house" where he and 

Maureen can retire some day, is finally forced to bum 

it down and sell the land to enable James to go to college. 

In the meantime, James learns about love from Mimsey 

Farmer, a city-bred girl, and Crisp is accidentally killed 

when he walks into the path of a falling tree chopped 

down by his son. In the finale, the entire family waves 

goodbye to James as he leaves for college. 

EXPLOITIPS: 

Stress the fact that this is a Delmer Daves picture, the 

maker of "A Summer Place," "Parrish" and "Susan 

Slade." Henry Fonda and Maureen O'Hara are top marquee 

names. Arrange bookstore displays of the novel by 

Earl Hamner jr. 

CATCHLINES: 

The Story of a Boy's Golden Summer Spent on the 

Brink of Manhood, When He Discovered the Wonder and 

Pain of First Love ... As Touching as "The Yearling," As 

Unforgettable As "To Kill a Mockingbird." 

THE STORY: "The Small Hours" (Norman C. Chaitin) 

New York advertising executive Michael Ryan, watching 

the "shooting" of a television commercial, finds himself 

drawn to a young and striking actress. As his interest 

develops, Ryan attends a party in Greenwich 

Village, the fellow guests drawn both from the conventional 

and unconventional of life's mainstream. Ryan's 

partner commits suicide and another strong emotional 

crisis breaks out when Ryan learns, much to his consternation, 

that his wife, Marilyn Thorson, has been 

untrue. 

EXPLOITIPS: 

Stress the "New American Wave" atmosphere and 

casting of relatively unknown players in a contemporary 

melodrama against Manhattan backgrounds. 

CATCHLINES: 

Could They Call It a "Casual" Relationship? . . . Adrift 

on a Sea of Emotional Shock! ... He Couldn't Believe 

This About His Wife! . . . The Loves, the Ambitions, the 

False Hopes, the Excitements! 

THE STORY: "The Festival Girls" (Olympic Infl-SR) 

Young model Barbara Valentine turns up half 

drowned, half clothed, in the water outside Alex D'Arcy's 

hotel. A promoter attempting to produce a film without 

money, D'Arcy decides that the lissome Barbara is the 

product he can easily promote; to raise money for a picture 

in which she will star, he tm-ns Barbara loose on 

millionaire Alan Dijon. The money is provided, and the 

picture takes honors at the Venice Film Festival. In the 

meantime, Scilla Gabel, who used to double for a top 

player, spots a picture of Dijon and recognizes him as the 

confidence man who took her money and diamonds. 

Scilla shows up at the festival to claim the film, made 

with her money, and the jewelry, which Dijon has 

lavished on Barbara. Barbara and D'Arcy, penniless 

again, are ready to start another film venture. 

EXPLOITIPS: 

Slate an opening night model -on-stage presentation, 

inviting local beauties to participate. Get local columni."!ts 

to delve into their files for stories on past, colorful 

international film festivals. 

CATCHLINES: 

She Was a Gal Determined on a Movie Career! . . . 

Fame! That Was the Ticket! And She Set Out to Prove 

It! ... An International Film Festival—And a Desperate 

Stariet! 

Concv 

I 

and 

* a I 

Buck 

THE .STORY: 

"Follow the Boys" (MGM) 

As the U.S.S. Independence steams away for Italy, 

foui- girls, Connie Francis, Paula Prentiss, Dany Robin 

. and Jams Paige, are left waiting at the Cannes dock for 

'idi 

I 

their naval husbands or boy friends who are on board. 

girls set in 

dated car for the Italian Riviera and finally catch up 

with the boys, including Richard Long, who has been 

romancing Dany although engaged to Paula. Long' 

persuades his pal, Russ Tamblyn, to play up to Dany. 

Meanwhile, Janis is reunited with her husband, the 

Commander, Ron Randell, who is shortly to have his own 

ship, but Connie is unable to catch up with her sailor boy 

friend, Roger Perry. Romantic matters are finally 

straightened out when Russ falls in love with Paula, leaving 

Richard with Dany. And the home-loving Janis Is 

able to persuade Ron to give up the sea. 

four pool their money and out a dilapi- 

EXPLOITIPS: 

Tie up this picture with the popular "Where the Boys 

Are" by stressing Paula Prentiss, who made her screen 

debut in that one, and Connie Francis, the recording 

star. Arrange music shop tieups for window displays of 

Connie's many record albums. 

CATCHLINES: 

They Followed the Fleet—But Were Left Waiting at 

the Dock . . . The Lilting Story of the Sailors of the U.S. 

Fleet and the "Sea Girls" Who Followed Them From 

Port to Port. 

THE STORY: "The Trial" (.\stor) 

Anthony Perkins, an employe in a government office 

in an umiamed European country, is awakened one morning 

and placed under arrest, although he has committed 

no Clime. In his boarding house, everyone talks about 

Perkins' crime, although no one knows what it is. 

Perkins is examined endlessly, dragged along corriders 

where resigned, teiTified men stare into space and, 

finally, finds himself with a bedridden defense attorney 

(Orson Welles), who claims to help the accused. However, 

Perkins is led into further labyrinths, meets another 

hopelessly confused prisoner (Akim Tamiroff ) and finally 

begins to feel guilty for the unstated crime. One mom- 

.0 ing, the police inspectors lead him to a quaiTy, where 

J' they execute him by tossing a bomb. 

EXPLOITIPS: 

For avant-garde patrons, who patronized "Last Year 

at Marienbad," "L'Awentura," et al, stress Orson Welles, 

whose "Citizen Kane" is considered one of the all-time 

"greats," and Romy Scimeider, Jeanne Moreau and the 

other players who ordinarily star in foreign films. Bookshops 

will display copies of Franz Kafka's classic novel. 

Anthony Perkins is a favorite with general patrons, but 

caution must be taken to label this an "off-beat" film. 

CATCHLINES: 

Orson Welles, the Genius of the Screen, Directs and 

Stars in His Latest Cinematic Masterpiece . . . Condemned 

to Death—For a Ciime Which No One Dared Reveal. 

THE STORY: "It's Hot in Paradise" (Pacemaker) 

Hollywood talent scout Alex D'Arcy and a group of 

seven showgirls hired to dance and "entertain," are 

aboard a trans-ocean airliner to appear in a Singapore 

nightclub; the craft, in a typhoon, crashes on a remote 

island, D'Arcy and the girls the sole sui-vivors. They find 

a dead man, apparently a scientist once engaged in research, 

in an abandoned cabin. Emotions break out as 

the girls, one by one, vie for D'Arcy's attention. His 

temper wearing thin, D'Arcy walks into the jungle and 

returns, feeling strange. He bi-utally attacks one of the 

girls. The dead man's two assistants, dropped at the 

island by a passing steamer, are shocked to learn of 

their superior's death. They send for help via their radio 

equipment. D'Arcy, slowly turning maniacal killer 

(half-man, half-monster), is tracked down by flaming 

torches; he goes to his death in quicksand. "The rescue 

ship anives. 

EXPLOITIPS: 

Trot out the more appealing "gimmicks" profitably 

employed in the man-plus -women isolated on a desert 

island motif. Get models to parade through downtown 

„!, _ areas with suitable ad copy. 

. ..M CATCHLINES: 

••' 

A New Experience in Daring Love and Evil Desire! 

. . . Seven Showgirls Crashed on a Diabolical Island 

Fight Passionately for the Ultimate Prize—A Man! . . . 

For Mature Adults!

. 

three. 

I 

years 

I 

I 

I 

Associates. 

I 

— 

. . Free 

— 

AXES: 20c: per word, minimum $2.00, cash with copy. Four ronsecutive insertions for price 

CLOSING DATE: Monday noon preceding publication date. Send copy and 

answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd.. Kansas City 24, Mo. • 

HELP WANTED 

I 

SALESMAN wanted to represent linn 

!;Uing outdoor advertising in conjunction 

!ith theatre display frame service. Opporjrnity 

to build tor future. Exclusive temliry 

available. Contact Romor-Vide Co., 

hetelc, 

Wisconsin. 

ART HOUSE MANAGER: Experienced, 

hicago area. State all in First Letter. Relies 

Confidential. Boxoffice 9626. 

WANTED: Top showman to sell estabshed 

dnve-in, (personal appearance,) ataction. 

Unmarried, free travel, good car, 

ppearance, salesman. Draw $100.00 

gainst percentage. Rush qualifications, 

IRMA. BOX 77, TICE, FLORIDA. 

Wanted: Yecir-around drive-in manager, 

tperienced in exploitation and promo- 

Dn. Eastern shore. Please give all par- 

;ulars in letter. Boxoffice 9639. 

Experienced manager for drive-in theatre 

central Indiana. State experience, age 

id family status in letter. Boxoffice 9640. 

POSITIONS WANTED 

Full time job as projectionist in southest 

United States, preferably southern 

aliiornia or Arizona. Five yecrrs experiice. 

Write W. R. Leckett, Box 463, 

"inceton, B. C, Canada. 

Projectioiust— 18 years complete repair 

:d maintenance of booth and sound. Will 

) anywhere now. Best references. Boxfice 

964!. 

SOUND-PROIECTTON 

MAINTENANCE MANUAL & 

MONTHLY SERVICE BULLETINS 

PROJECTIONISTS, EXHIBITOHS. MAN- 

|GEBS AND REPAIRMEN: Do you want 

itperl advice on Sound & Projection Mainnance 

on projectors, arc lonaps, screens, 

ojection lenses; audio ampUliers, soundlads, 

speakers, power supplies, etc.? 16- 

i-TOmm equipment iuUy covered In our 

aintenance and Monthly Service BuUe- 

18. Easy-to-understand and written so 

>u can keep your equipment in Al con- 

Uon and SAVE MONEY in projection 

'Om operation. Used by men operating 

quipment in Air Force, Army and Navy. 

3ta on new theatre transistor sound 

'Stems. Pictures, drawings and scheotics. 

Edited by the writer vrith over 

experience; technical editor 

odern Theatre. YOU NEED THIS SER- 

ICE. Loose-leaf Manual and monthly 

izvice Bulletins one Year $7.50; if you 

ant Monthly Bulletins Only, 1-year $6.50; 

ash or Check, no CODs. Send Todayl 

esley Trout, Publisher, Box 575, Errid, 

klahoma. 

EQUIPMENT WANTED 

Wanted: Late model booth equipment, 

ill dismantle. Genesee Valley Specialty 

:>x 697, Rochester 3, New York 

TOP PRICES PAID—for Simplex and RCA 

Jundheads and Holmes and DeVry proctors 

with Mazda lamphouses! What 

3ve you? STAR CINEMA SUPPLY 521 

ÊST 55th STREET, NEW YORK 19. 

BUY! SELL! TRADE! 

HND HELP OR POSITION 

Through 

BOXOFFICE 

Classified Advertising 

Greatest Coverage in 

Field at Lowest Cost 

Per Reader 

the 

* insertions for the price of 3 

OXOFFICE :: March 4, 1963 

GENERAL EQUIPMENT—NEW 

INDESTRUCTIBLE MASONITE REPLACE- 

MENT marquee letters, bkick or red. 

Interchangeable, all makes, 4"-50c; 6"- 

65c; 8"-75c; 10'-90c; 12"-$1.05; 16"-$1.75; 

17"-$2.00; 24"-$3.00. Non sliding spring, 

IQc additional. (10% discount 100 letters 

or over $60.00 Ust). S.O.S., 602 W. 52nd, 

New York 19. 

REPLACE tired, oilsoaked, scratched, 

cracked CinemaScope lenses for $195.00 

pair. Brand new variable Superscopes at 

'/4 original cost. Bargains in Backup lenses. 

Limited quantity. S.O.S., 602 W. 52nd, 

New York 19. 

Bausch & Lomb Anaroorphics, super 

lenses, and Balcold Reflectors. Hortson 

16mm professional projectors. For best 

everything! American Theatre Supply, 

2300-First at Bell, Seattle, Washington. 

GENERAL EQUIPMENT—USED 

FOR SALE: Complete Booth; E-7 Projectors; 

Heavy Duty Bases; Magnarc 

Lamps; Hertner 65-130 Generator; Simplex 

Sound; Super Panatar Lens; Reels 

and Cabinets. All good condition. Contact 

Ralph Shaffer, Box 321, Mansheld, 

Ohio. Phone 5244071. 

WHY REBUILD? Government surplus 

E7 

mechanisms, beauhful condition, guaranteed, 

$349.50 pair; changeovers, $22.50 

pcdr. Limited quantises. STAR CINEMA 

SUPPLY, 621 WEST 55th STREET, NEW 

YORK 19. 

SACRIFICE—Complete indoor equipment. 

280 upholstered seats. Simplex projectors, 

RCA sound. Strong lamps and 

rectifiers. Curtain and control, screen, 

CinemaScope lenses. Make offer. ROSE 

THEATRE, MILTON-FFEEWATER, ORE- 

GON. 

AMPLIHEHS. SOUNDHEADS. PBOJEC- 

TORS. AHCLAMPS. generators from closed 

Army theatres, cheap. S.O.S., 602 W. 52nd 

New York 19. 

DRIVE-IN THEATRE EQUIPMENT 

Drive-la Theotre Tickets! 100,000 1x2" 

special printed roll tickets, $40.75. Send 

for samples of our special printed stub 

rod tickets for drive-ins. Safe, distinctive, 

private, easy to check. Kansas City Ticket 

Co., Dept. 10, 109 W. 18th St. (Filmrow), 

Kansas City 8, Mo. 

DRIVE-IN THEATRE 

CONSTRUCTION 

7S Theatres Since 1951. Planning, design 

and construction. Turn-Key or part. Timber, 

screen tower, perfectionist. Certified 

Engineer certificate furnished, enabling 

low rote insurance. Oscar May Outdoor 

Display, 518 Tierney Rd., Fort Worth, 

Texas. 

EQUIPMENT REPAIR SERVICE 

GATORHIDE reflector repair cement. 

Easy—guaranteed^

^ 

I 

-'«;. ',\A 

;\ 

.^^' 

";>''''••',"• ti> -'•."''. 

vk '* 

SOPHIA LOREN / ANTHONY PERKIN 

4M0LE LITVAK'S 

i^lmpeccable production! Anatole Litvak 

offers an intense, compelling motion picture, 

teaming a pair of outstanding players I 

Should make a strong grossing picture! 99 

-M. p. DAILY 

nucMILES 

ro * 

MIDNIGHT 

CO-STARRING 

GIG YOUHG "JEAN-PIERRE AUMONT plfER viERiEr-HUGH whes 

ADAPTED BY FROM AN ORIGINAL IDEA BY MUSIC BY PRODUCED AND DIRECTED BY 

PETER VIERTEL ANDRE VERSINI ^heodorakis ANATOLE LITVAK 

BOOK IT 

NOW FOR MARCH.I

Boxoffice-March. 04.1963

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