Boxoffice-April.01.1963

APRIL \, 1963 

r 

At the press porley in New York on March 21, when American International Pictures 

announced its new policy, providing a controctuol guarantee of five years clearance over 

television for all of its films. From left: John H. Stembler, president of Theotre Owners of 

America; James H. Nicholson, AlP president; Ben Marcus, COMPO triumvir and Allied 

States' executive committee chairman, and Samuel Z. Arkoff, AlP executive vice-president. 

MTIONAL EXECUTIVE EDITION 

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wntten by SI ROSE .i-^d SEAMAN JACOBS Lvcctcd by NORMAN TAUROG 

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THE NATIONAL FILM WEEKLY 

tint Sectional Editions 

BEN SHLYEN 

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and Publisher 

DONALD M. MERSEREAU, 

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\PR I 

/ol. 82 

L 

1963 

No. 23 

WHEN 

it 

NO EADY PLAN HERE 

Has first proposed that a 

t'oriii of Britain's Eatly Fund plan 

l»e tried in the United States, the skeptics 

saiti that it wouldn't work over here he- 

' cause of a more eomplieated industry, 

greater geographical area and the iniprohahility 

of the majority of exhihitors 

cooperating and adhering to the rules. Ellis 

Pinkney, general secretary of the Cinematograph 

Exhihitors Ass'n of England, 

gave an effective pitch to the Theatre Owners 

of America convention in Miami Beach 

last Novemher and stirred up a great deal 

of industry interest in the subsidized financing 

formula for production. 

But the above reasons of the skeptics did 

not account for the adverse report on the 

matter by Herman Levy, TOA's general 

counsel. Mr. Levy had made a thorough 

study of the possibilities of an American 

Eady plan, probing all aspects on both 

sides of the Atlantic. The objections boiled 

down to just one conclusion: It would not, 

in any way, increase production in the 

United States—and that was the whole 

reason for its prospective existence. Apparently 

seasoned producers who want to 

make pictures have little trouble in getting 

the necessary financing—and that goes 

for some new producers, as well. Money 

may be tighter than it was a year or so ago, 

but a good film package still can find the 

necessary budget money from one source 

or another. An inexperienced and untried 

producer could not get financing even under 

an Eady formula. 

Now that TOA has made an overture for 

governmental subsidy, without theatre taxation, 

maybe something will come of that. 

But, as one TOA topper told us, it was 

doubtful that any great impression was 

made on the Labor Department executives 

when the proposal was made; antl, if anything 

results from it, it will take a long, 

long time before it could be brought to the 

point for serious discussion. 

Other forms of guarantee or subsidy are 

reported to be under discussion in the three 

segments of the industry and it could be 

that they will bloom before the end of the 

year. 

* • 

For 'The Birds' 

The best laid plans of mice and men 

often boomerang in the wrong direction 

with good results— paraphrasing Bobby 

Burns. 

And Universal the other day had some 

well-laid plans for focusing attention on 

"The Birds" \ ia a stunt that flopped but 

garnered more attention than if it had been 

a success. 

It seems that UniversaPs publicity department 

decided to dress a beautiful gal 

as an ornate bird and take her up to Central 

Park in New York and have her toss 

bread and other delectable dainties which 

are appreciated by our fine feathered 

friends. 

Well, it waa a well-planned, cute and original 

idea and the TV newsreel boys were 

there to record it all. The beautiful gal 

stepped out of the car and the park birds 

must have taken one look at her and. scared 

out of their feathers, high-tailed it to trees 

a block away. All the food thrown on the 

light blanket of snow would not entice the 

birds near that giant "fowl." When the gal 

returned to the car, photographer Henry 

Rapisarda spread the remaining food on 

the ground. The birds stormed to the scene 

in droves and gobbled up the goodies. The 

human bird got out of the car again and 

the birds scrammed. 

The whole thing turned out so funny 

that the newsreel boys got a better story 

than if the birds had flocked around. 

Keep this in mind, if you planned a 

similar stunt when you play this Hitchcock 

classic. The public will go for the picture, 

but little 

birds don't like big birds. 

Variety Ciults' Convention 

It's nearly two months off, but it's time 

to set plans to attend the annual Variety 

Club International convention in Houston. 

The dates are May 13 to 17 and the Texans 

have arranged an exciting program. Joe 

Polichino, general chairman of the convention, 

has sent out a brief glimpse of the 

entertainment agenda which goes something 

like this: Monday, May 13, opening 

of "Club 34"; Tuesday, "Go Texan" party; 

Wednesday, "A Night in Old Mexico"; 

Thursday, Pepsi-Cola's rodeo and barbecue, 

and Friday, the Humanitarian Heart 

Award dinner, sponsored by Coca-Cola. 

Joe also gives some capsule facts about 

Houston, in case you didn't know : It's the 

largest metropolitan area in the south and 

the sixth largest in the U.S. It is the oil and 

petro-chemical world center. 

And he adds: "Go Texan—You'll Like 

It." 

-AL STEEN

i 13." 

" 

Muhl 

EXHIBITORS WILL HAVE 17 NEW 

FILMS FOR THE EASTER PERIOD 

Several With Color, Songs, 

Ideal for Family Trade; 

7 Less Than Year Ago 

by KKANK LtAENUECKKU 

NEW YORK Exhibitors will have a 

cholci- 17 new features for release In 

of 

April, the Easter ptrlod. from the 11 majors, 

the majority of them In color and 

Ideally suited to family audiences and the 

younjisters. who will be on vacation. AlthouKh 

this total Is seven less than were 

released In the Easter period of 1962. It Is 

two more than the 15 available In the low 

p«rlod for Easter 1961. 

VARIETY OK THEMES 

AmonK the pictures for this Easter are 

several with music or songs, headed by 

"Bye Bye Birdie." the plcturlzatlon of the 

Broadway hit: I Could Go on Singing." 

a Judy Garland drama with songs; "It 

MnpiMriid at the Worlds Fair." an Elvis 

Presley mu.slcal. and "My Six Loves." In 

which LHbble Reynolds sings. All of these 

are In color as are: "Miracle of the 

White Stallions." a Walt Disney picture 

filmed In Vienna; "Critic's Choice." a Bob 

HoiM-Lucllle Ball comedy from the Broadway 

hit: "The Birds." Alfred Hitchcock's 

latest thriller; "Nine Hours to Rama" and 

"The Ugly American." dramas from bcst- 

.•wlllng novels, and "Come Fly With Me." 

Even many of the black-and-white films 

are In the lighter vein. Including Danny 

Kaye s "The Man Prom the Diners' Club 

and the British-made "The Wrong Arm 

of the Low" and the musical 'Play It Cool." 

TlM- others are "Erik the Conqueror," 

"Di'mentla 13 and "Rlflfl in Tokyo." "Landru" 

Is the new Embassy " foreign-language 

releas*". 

In addition, three two-a-day pictures. 

"Lnwri-nci of Arabia." "Mutiny on the 

Bounty" and "The Longest Day." all of 

them nomliuited for Academy Awards In 

April, will be playing In major key cities. 

Of the n Ajirll releases, ten of them were 

filmed abroad, a smaller percentage than 

In recent months. 

MNKItr BY COMPANIEH 

llrnkrti flown by companies, the April 

rcno 

1 "Ink the CooQuefor." 

MiKhcll ond Alxs onO 

ttcyfing WilltOfTt 

Morv Milcball 

' lh« Whit* Slollior*.' 

/ 

Among thi Independents. Ultra Pictures 

Nights With Cleopatra," 

ItuUan-madi- film starring Sophia Loren. 

Alberto SordI and Ettore Mannl. for April 

while Times Film will release "Mondo 

Ciine." the documentary feature In color. 

The former la dubb«'d Into English while the 

ollur has English narration. 

also will be expanded to provide a maximum 

number of top pictures. 

The plan. Muhl continued, "is intended 

to serve among its purposes as an answer 

to the mounting demand by theatres 

throughout the world for suitable product; 

m reply to those critics contending that 

young American picture-makers have not 

ktpt pace with the recent 'new wave' or 

luo-realism school of producers abroad: 

10 tackle in a concrete and practical manner 

the problem of development of major 

new picture-making talent behind the camera 

as well as performing artists, and to 

demonstrate anew Universal's deep conviction 

as to the future of motion picturemaking 

in America." 

An awareness of the program, he said, 

will reach many fine young talents now 

existing, but who are reportedly finding 

difficulty in interesting major studios in 

their projects or in obtaining financing 

for projects which they have developed. 

"Universal. said, "welcomes and 

encourages the opportunity of reviewing 

such projects. It is looking forward to providing 

the advantages of its worldwide organization 

for such picture-making talents 

and their projects. We are eager to seek 

out embryonic talents of this kind whereever 

they may be. in all fields." 

Film Exchange Employes 

Get $4 Weekly Pay Hike 

NEW YORK— Richard F. 

Walsh. lATSE 

president. Uiis week announced a new 

agreement providing film exchange employes 

in the U S. with a $4 weekly wage 

Increase and a 75-cenl bocst in employer 

payments to the pension fund, retroactive 

to last December 1. Total basic pension 

contribution now Is $3.75 per week. The 

agreement is for two years, ending Nov. 

30, 1964. 

In addition, the film companies agreed 

to furnish a plan covering hospitalization 

and surgical Insurance for the individual 

employes. Aiuiual vacations will be increased 

from two to thi-ee weeks for employes 

completing 12 years of service witli 

a distributor. Previously, tlie third w"eek 

was granted after 13 yeais. A past restriction 

of the vacation period to .specified 

months has been eliminated. Under the 

new contract, severance allowance was 

raised to 14 weeks pay after 26 yeais ol 

it service. Previously, was 13 weeks paj 

after 24 years. 

BOXOFFICE April 1. 196;

25 

Re-elect MPA Officers; 

Three New Directors 

NEW YORK—All 

) . 

officers of the Motion 

Picture Ass'n of America were re-elected 

and three new members were elected to the 

board of directors at a meeting of the 

board here Monday 1 The newly elected 

directors, who will fill existing vacancies, 

were Robert H. O'Brien, president of 

Metro-Goldwyn-Mayer: Seymour Poe, executive 

vice-president of 20th Century-Fox, 

and Lawrence Weingarten, president of 

Marten Productions. 

Re-elected officers were Eric Johnston, 

president: Kenneth Clark, Ralph Hetzel 

and Charles Boren, executive vice-presidents: 

Geoffrey Shurlock, William H. 

Pineshriber jr.. Manning Clagett and 

Edward Cooper, vice-presidents; Sidney 

Schreiber, secretary: Stanley R. Weber, 

treasurer; Thomas J. McNamara, assistant 

treasurer, and Robert T. Watkins, assistant 

treasurer-assistant secretary. 

Incumbent directors who were re-elected 

were Bamey Balaban and George Weltner, 

Paramount Pictures; Steve Broidy and 

Edward Morey, Allied Artists: Abe 

Schneider and Leo Jaffe, Columbia Pictures; 

Roy Disney, Walt Disney Productions; 

Pandro Berman, producer for MGM; 

Irving Ludwig and Joseph J. Laub, Buena 

Vista: Benjamin Kalmenson and Howard 

Levinson, Warner Bros.: Arthur Krim and 

Eugene Picker, United Artists: Walter 

Mirisch, the Mirisch Co.: Milton R. 

Rackmil and Adolph Schimel, Universal: 

William Perlberg, Perlberg-Seaton Productions; 

Hal E. Roach, Hal Roach Studios; 

Herman Robbins, National Screen Service: 

Spyros P. Skouras, 20th Centui-y-Fox; 

Benjamin Melniker, Metro - Goldwyn- 

Mayer, and Johnston. 

Brylawski Sees House Nix 

Of Kyi Code Proposal 

WASHINGTON—At the opening of the 

recent Theatre Owners of America midwinter 

executive board's meeting, a committee 

headed by the board's legislative 

chairman, A. Julian Brylawski, called on 

the Hon. John Kyi, representative from 

Iowa, concerning his resolution. H. Res. 

255, which has been referred to the House 

Interstate and Foreign Commerce Committee, 

calls "on the theatre and motion 

picture industries to establish and enforce 

a code of taste, decency, and morality similar 

to that established voluntarily by the 

motion picture industry in the Motion Picture 

Code of 1930." 

Brylawski told a Boxoffice reporter that, 

in his considered opinion "the Kyi resolution 

would be rejected by the House because 

a code must be a living thing, we 

cannot turn the clock back." 

The Motion Picture Ass'n of America's 

own censorship code," continued Brylawski, 

"does not need needling or nibbling in 

a House resolution. The determination 

must be made by the industry's own high 

standards and its knowledge of the issues 

and problems involved in presenting theatrical 

films, not by harassment or some 

outmoded illusive censorship." 

Brylawski was accompanied by TOA 

members E. LaMar Sarra of Florida; 

George Kerasotes of Illinois; and Myron 

Blank of Des Moines, a Kyi constituent. 

BOXOFFICE April 1, 1963 

ALL BRANCHES TO MEET APRIL 11 

To Map Plans for Industry 

Public Relations Program 

Allied Board Opposed 

To Eady Plan for U. S. 

Baltimore—An American version of 

Britain's Eady Plan met with objections 

by the Allied States board of directors at 

Its meeting here last week. Principal 

opposition lay in the necessity for a tax 

on theatre admissions in order to create 

funds for a production subsidy. While 

increased production was favored, the 

board did not think an Eady plan was 

the right approach. 

The all-industry public relations program, 

which will be discussed on April 

11 at the Motion Picture Ass'n of America 

headquarters in New York, was endorsed 

by the Allied board, which delegated 

Irving Dollinger as its representative 

at the meeting. The public relations 

program was proposed by the MPAA. 

Trade practices occupied a large part 

of the sessions, but members declined to 

elaborate. 

MPAA Cites Dificulties 

On Film Classification 

NEW YORK—Citing the recent experience 

of a theatre in England, the Motion 

Picture Ass'n of America last week pointed 

out the alleged futility of film classification 

systems and stressed there was no substitute 

for parents in the selection of diversions 

for children. 

The MPAA stated that in Salford City in 

Britain, the police, following a complaint, 

found 26 boys and girls under 16 years of 

age in a theatre which was playing films 

classified in the "X" or adult category. 

The district supervisor, licensee of the 

theatre, was fined $112 and the manager 

$28. In his appeal, the MPAA said, the 

theatre manager said that the youngsters 

bi-ought all sorts of evidence to prove that 

they were more than 16 years old. 

"Every now and then," the MPAA stated, 

"some well-meaning organization issues a 

public statement demanding that motion 

pictures be classified by a board or committee 

appointed by local, civic or state 

authorities. These groups all too often are 

deluded with the idea that a government 

board can do the job more effectively than 

parents and that, if we have a 'law.' then 

the young people can be kept out of motion 

picture theatres when films classified as 

adult are being shown." 

The association asserted that, unfortunately, 

experience had indicated that there 

was no easy solution in legal classification. 

In England, the "X" symbol is used to 

designate those films which persons under 

16 are not allowed to see. Exhibitors are 

required to post signs whenever an "X" 

picture is shown and, under threat of 

legal fine, they are not allowed to admit 

anyone under 16 to the theatre. 

NEW YORK—Plans for an all -Industry 

public relations program will be discussed 

here Tuesday, April 11, at a meeting 

which will be represented by exhibition, 

production and distribution. PuiTJose of 

the campaign is to improve the "image" 

of the industry in the eyes of the public. 

Preliminary sessions were held on March 

21 and on March 25, attended by members 

of the advertising and publicity dii-ectors 

committee of the Motion Picture Ass'n. The 

March 25 meeting was presided over by 

Eric Johnston, MPAA president, who discussed 

various aspects of the di-ive with 

the committee members. It was then decided 

to hold an expanded meeting a week 

later to which at least three studio publicity 

directors from Hollywood, representatives 

of exhibitors organizations, advertising 

directors of major circuits and 

distribution's advertising-publicity chiefs 

would be invited. 

A special committee was named to work 

on the program in advance and present it 

to the overall session. This group consists 

of Martin Davis. Paramount; Robert 

Ferguson, Columbia; Philip Gerard, Universal, 

and Charles Levy, Buena 'Vista. 

At the meeting last Monday f25), it was 

noted that any public relations program 

must be tied in with the exhibitors' needs 

and. therefore, exhibition must be represented 

at future planning meetings. For 

that reason, the April 11 meeting was called 

so that exhibitors could present their views. 

A plan already has been outlined by 

Johnston and has the approval of the 

Ass'n of Motion Picture Producers, he 

said. It will be detailed at tomorrow's 

gathering. 

Attending the advertising-publicity directors 

session with Johnston were Harold 

Rand, chairman, 20th Century-Fox; Martin 

Davis. Paramount; Philip Gerard, Universal; 

Dick Lederer, Warner Bros.; 

Charles Levy. Buena Vista; Dan Terrell, 

MGM; Jack Schachtel, Allied Artists, and 

Meyer Hutner, United Artists. 

George Killion 

Elected 

Chairman of MGM Board 

NEW YORK—George L. Killion was 

elected chairman of the board of 

Metro-Goldwyn-Mayer at a meeting of 

the board here Wednesday (27i. In a 

sense, it was a re-election, inasmuch as 

he was chairman up to the time that 

Robert H. O'Brien was elected president 

and Joseph R. Vogel, former 

president, was elected board chairman. 

At the stockholders' meeting, objections 

were voiced to Vogel continuing 

as chairman of the board and, after 

that meeting, the board passed up the 

election of a board chairman when it 

re-elected officers. 

Killion has been a member of the 

MGM board since 1957.

STEVE(HERCULES) REEVES' 

TOGETHER FOR THE FIRST TIME

J6r^S0RD0N(TABZAN)SCOTT 

BOXOFFICE DYNAMITE l!l 

TITANUS-AJACE PRODUCTION • 

A PARAMOUNT RELEASE

: •ôuston'8 

\ 

Special Release Policy for '55 Days; 

Roadshow Formula Is 

NKW YORK The Impression that all 

Samuel Bronston productions, specifically 

and currently '55 

r.iul 

l.iz.iru-i Jr. 

Dny.s at Peking." 

would be roadshown 

i.s erroneous, Paul 

Uizarus Jr.. executive 

vice-president, told 

the tradcpress here 

Tuesday

manager. 

. 

: 

Paramount and Embassy 

In Third Major Deal 

HOLLYWOOD—An agreement for a 

third major production to be signed in the 

last six months has been completed between 

Paramount Pictures and Joseph E. 

Levine. it is announced jointly by Levine 

and Jack Karp, vice-president of Paramount 

Studios. 

The new property is novelist Harold 

Robbins' latest book, "Where Love Has 

Gone." which Levine's Embassy company 

and Paramount will produce and release 

following the filming of the two previously 

announced undertakings, "The Carpetbaggers" 

and "Nevada Smith." 

A unique aspect of the Paramount-Levine 

deal is that all three properties are 

taken from material written by Robbins 

and all three scripts will be prepared by 

John Michael Hayes. "The Carpetbaggers" 

and "Nevada Smith" will be adapted from 

Robbins' best-selling novel, "The Carpetbaggers," 

while "Where Love Has Gone" 

is based on the best-selling novel of the 

same title. 

Karp pointed out that the deal is a continuation 

of the policy of increased, important 

productions by Paramount which 

was outlined last month following meetings 

in Hollywood between Paramount 

home office executives and studio heads. 

Sanford Abrahams Returns 

From New York Visit 

HOLLYWOOD—Sanford Abrahams, Allied 

Lee Bergman Named AA's 

Eastern Publicity Mgr. 

NEW YORK—Lee Bergman is the new 

eastern publicity manager for Allied 

Artists, succeeding Lars McSorley, who has 

moved over to Samuel Bronston Productions. 

Bergman was appointed last week by 

Sanford Abrahams, national director of 

advertising and publicity. 

Fox Realigns 

Domestic 

Sales Staffs; New Division 

Dickstein Heads Roadshow 

Sales for 20th-Fox 

NEW YORK—Abe Dickstein, eastern division 

manager of 20th Century-Pox, has 

been appointed roadj|gpfciii|^^ 

show sales manager 

^^ ^^ by Joseph M. Sugar, 

M ^L vice-p resident in 

- 

' 

fc Y' charge of domestic 

Wf^

' 

which 

Continued Upward Trend hitchcock talks 

Seen by Standard & Poor 

NtW YcjRK— Doiiif.Htic iiiotloii picture 

ttii-ntre boxofflcc receipts m 1962 are estimated 

to have Increased five to six per cent 

from the $137 billion of 1961. according 

to Standard and Poor's current Industry 

survey The gain. SAP reported, was despite 

a marked year-to-year decline In the 

number of motion picture releases to an 

Indicated postwar low. 

Pllm Industry revenues "probably will 

continue to trend upward this year, as 

they did In the past four years." S&P feels. 

"Benefits apparently were derived from the 

trend upward but higher quality films. 

which have extended runs at higher admission 

prices, as well as from Increased 

attendance attributed to the expansion 

of suburban theatre location. 

"Earnings derived by US. motion picture 

companies In foreign markets which 

i 

accounts for about 54 per cent of the Industry's 

growth receipts! probably approximated 

the 1961 total In 1962. despite 

lncrea.sed competition from television in 

many parts of the world" 

Several amusement stocks are recommended 

In the survey. United Artists shares 

"appear to offer sound value based on the 

company's good record for dl-strlbutlng 

films well adapted to the public's taste and 

on expanding TV activities." according to 

the report MCA common "seems to offer 

above average representation In the entertainment 

field, and the preferred Is a sound 

Income Issue." 

American Broadcasting-Paramount Theatrr.i 

.sUKk l.s de.v;rlbed as having "the 

potrniml for further strong growth In TV 

iirtlvuii-.s." making "the shares worthy of 

retention."' 

Rxplnlning Walt Disney's earnings could 

exceed the p

Embassy Transfers Goltz 

To Latin American Post 

NEW YORK—Joseph C. 

Goltz has been 

appointed Latin American supervisor for 

Embassy Pictures 

ê""^ Corp., a new post, it 

;^ is announced by 

Leonard Lightstone, 

executive vice-president. 

Goltz has resigned 

as managing director 

in Spain for United 

Artists to accept the 

new post immediately. 

Reporting directly 

to Lightstone, 

Joseph C. Goltz 

Goltz will headquarter 

in Rio de Janeiro. 

In addition to supervising Embassy's 

distribution activities in the 20 Latin 

American republics, Goltz will act as liaison 

in projected coproduction activities 

there. After conferring with Joseph E. Levine, 

Etabassy president, and Lightstone in 

New York, Goltz shortly will make a full 

swing of Latin America. 

Lightstone termed the new Latin American 

department, headed by Goltz, a natural 

continuation of Embassy's current expansion 

program. It furthers, he noted, 

Levine's international diversification plans 

for the company. 

Goltz entered the motion picture industry 

in 1929, with Metro-Goldwyn-Mayer, in 

Argentina, following attendance at Southern 

Methodist University, and the University 

of Texas Law School. Subsequently, 

he held executive posts in Latin America 

and the Far East with MGM, Columbia, 

Eagle-Lion, the Motion Picture Export 

Ass'n, and United Artists. 

W. J. German, Inc., Elects 

Miss Reilly As President 

NE'W YORK—Miss M. B. Reilly (Mrs. 

James F. Burns), who has been active in 

the sale and distribution of Eastman professional 

film since 1913, has been elected 

president of W. J. German, Inc., and its 

California subsidiary. She formerly was executive 

vice-president and succeeds the late 

William G. German, who died last month. 

The company also has elected Morris H. 

Bergreen as senior vice-president. 

Miss Reilly began her career in 1913 

when she became associated with Jules E. 

Brulatour, who had handled the Eastman 

raw stock sales since 1911. In 1922, German, 

formerly of Kodak, joined the Brulatour organization 

and, in 1952, he and Miss Reilly 

organized W. J. German, Inc., successor 

to J. E. Brulatour, Inc. 

This year marks the 50th anniversary of 

Miss Reilly's association with the film 

business. During that period, she played a 

major role in the development of the German 

company and its predecessor. 

Bergreen has been associated with Miss 

Reilly and W. J. German, Inc., as legal 

counsel, since 1946. In 1952, after assisting 

in the organization of the company, he 

was elected a member of the board and 

general counsel. 

Although it is understood that Kodak 

win take over the sales and distribution of 

the product now handled by German after 

the first of the year, W. J. German, Inc., 

will continue to be active in the administration 

of its holdings, assets and other properties. 

Seven Technicolor Men Honored 

Seven men who have been employes of Technicolor Corp. for more than 40 

years were honored at a dinner given by Pat Frawley jr., chief executive officer; 

Mel Jacobs, president, and other top executives Friday evening (22) at the Beverly 

Wilshire in Hollywood. Dr. Herbert T. Kalmus, who founded the company in 

Boston in 1915, was honored at the dinner. The company now has plants in Hollywood, 

Burbank, London, Rome and Paris. In the photo, standing left to right: Ed 

Ettinger, executive vice-president; Walter Callahan, Foreman-Solutions department; 

Robert Riley, vice-president, sales; Jacobs; Frawley; Rudolph Cave, shift 

boss, control department; Walter Feloney, supervisor, negative assembly department, 

and Wallace Gillis, administrator, negative assembly department. 

'Cleopatra' to Open in 50 

Foreign Cities Oct. 10 

PARIS— "Cleopatra" will open in 50 

European cities and in the Middle East on 

October 10. This was announced by Seymour 

Poe, executive vice-president of 20th 

Century-Fox, at a meeting of sales, advertising 

and publicity personnel from 14 

countries here last week. 

Darryl F. Zanuck, 20th-Fox president, 

was a surprise speaker. He hailed the election 

of Poe to his post and his leadership 

in revitalizing the company. 

Poe said that $12,800,000 had been paid 

in advance for "Cleopatra" engagements, 

averaging $400,000 per theatre. He said 

it was possible that the pictuie would collect 

between $25,000,000 and $30,000,000 

in advance guarantees worldwide. 

The plan is to roadshow "Cleopatra" in 

150 Todd-AO theatres in the "first wave," 

50 of them in the United States, 50 in Europe 

and 50 in the rest of the world. 

Poe announced that Andre Hakim had 

been engaged to scout Europe for product 

and to arrange coproduction deals with 

producers. He also reported that 20th-Fox 

had received an advance payment of $350,- 

000 against the sales of souvenir books for 

"Cleopatra" from Progi-am Publishing Co. 

of New York. 

On Tour for 'Longest Day' 

LOS ANGELES—Five of the 42 stars 

of 

"The Longest Day"—Red Buttons, Stuart 

Whitman. Fabian, Steve Forrest and Richard 

Beymer—will make personal appearances 

in connection with 65 national roadshow 

openings of the picture in April. 

New Westfield Company 

To Make 3-4 Per Year 

NEW YORK—With a 

planned program 

of three to four pictures a year. Westfield 

Productions, Inc.. has been formed here 

to handle both production and distribution. 

The company is headed by John Alexander, 

formerly of Republic Pictures. Other officers 

are Doris Wishman. vice-president in 

charge of production, and Cy Eichman, 

secretary-treasurer and head of advertising 

and publicity. 

The company's first picture, "Women 

by Night," has been completed and is 

slated for a June release. It was produced 

in Europe and Florida in Eastman color 

and Techniscope. 

Alexander said three other productions 

were in preparation: namely, "The Doctor 

Is Willing." scheduled to start camera 

work on June 15: "The Naked and the 

Unashamed," production starting August 

15, and "Cotton Pickin' Gal," heading for 

late fall shooting. Each picture, he said, 

would be handled on an individual basis 

and special handling would be an integral 

part of the operation. 

Alexander said the company also was 

geared to offer independent producers 

"livable deals" for distribution of t heir 

product. He added that negotiations had 

started with a major company for the 

distribution of three or four foreign productions 

on its release schedule. 

'Horn' Premiere in June 

NEW YORK—Paramount's "Come Blow 

Your Horn," starring Prank Sinatra in 

the Panavision-Technlcolor production of 

the Broadway comedy hit, will premiere 

at Radio City Music Hall in June. 

BOXOFHCE 11

' 

. some 

CENSORSHIP: ANOTHER VIEWPOINT 

Over-Protection of Young 

Can Be Dangerous, Too 

by VEXMA WEST SYKES. 

KANSAS CITY— B!• nnrmal. pick Up. While VOUIlg. 

of life simply by ob.trvu- 

.111 1 l)e kept enUr.ly uwuy 

hnvr to be exposed i arly 

itid warned of its dangers 

The same is true of water, of traffic in a 

wheel-conscious world, and they must face 

such grim facts as crime, sickness and 

death. That's why I think this tampering 

with old fairy tales and myths is nonsense 

—in many ways they prepared children for 

some of the hazards of life if ever encountered, 

taught them to fear evil and respect 

good. Ignorance has always been a poor 

protector of Innocence. 

So motion pictures do not need to deal 

always with a Never-Never Land to be 

most suitable for young viewers. In a world 

where divorce is all too common and many 

children its victims, that subject, treated 

intelligently in a film, should not make it 

taboo for the very young. In a world where 

integration in public schools is something 

as these are not made to seem admirable. 

Children hear plenty of gossip in most 

honies as part of their growing understanding 

of life, on many planes of conduct. 

Censorship or its modified form, 

classification, u.sually substitutes arbitraiy 

age limits for mental maturity. Thus we 

have adults with 15-year-old minds ad- 

TRl'Til CAN'T BE HIDDEN 

in which even the very young are vitally 

affected, a motion pictiye presenting some 

Legend tells us that, when the Buddha 

phase in intelligent fashion should not be 

was boni. his father la chief, king or 

confined to adults. 

rajah was alarmed by the prophecy made 

I 

Also, in a world where love is the romantic 

rock on which family life is 

at tJie time— that the child would either 

abandon worldly life and become a great 

founded, the presentation of lovers on the 

rellKlou.s leader or else he would become a 

.screen should not be considered off bounds 

great king and rule all of India. It would 

if done in good taste, even if some of the 

.seem that the sooth.saycr had left himself 

le.ss wholesome phases arc depicted, so long 

plenty of leeway, but the devoted father 

took no chances. 

The boy. Gautama Siddhartha, was 

reared in luxury so that he would not be 

attracted to the a-scetlc practices of the 

religious life And everything unpleasant 

was kept hidden from hlni. Thus, it was 

by accident that the young prince came 

uix)n u iKior and decrepit old man. and he 

asked 

mitted to pictures that a mature 15-yearold 

his attendant if this was the only 

old moil or if all men 

might be better prepared to evaluate, 

grew old. The .sei-vant 

but cannot be admitted. 

reluctantly admitted all men were subject 

to old tuir. If they lived a long time and 

that old age was hard on the poor, who CRITICISM IS A TRIBUTE 

were many. 

On the other side of the coin, recently 

Next the young prince encountered a many in the industry have been too greatly 

influenced by the snobbish criticism of motion 

pictures as having always "catered to 

the 12-year-old mind." This is something 

all the arts have faced since the hujnan 

race began, culturally, developing. And. 

since motion pictures began their phenomenal 

growth In a democracy on a nickelodeon 

level, it Is remarkable that, in less 

than three -fourths of a century, they have 

matured and reached the stage of artistic 

development which they have. 

Jonathan Swift .said centuries ago that 

"Cen.sure Is the tax a man pays for being 

" 

eminent This is true of ntore than the individual— 

It applies equally to things. So 

the present amount of crItlcLsm of films— 

both deserved and undeserved— is a tiibutc 

to the importance of motion plcluies In the 

world of today. 

There are levels In all the arts and it Is 

only normal for there to be levels in the 

entertainment world. Granted early motion 

pictures were not made to attract intellectuals, 

the proportion of the latter Is 

not as high as may bo desirable, cither. 

That there was a need for films which they 

'.Joyed. U does not follow that mass audl- 

Baise Heads Continental's 

Ad-Publicity Department 

NEW YORK— Paul Baise has been appointed 

director of advertising and publicity 

for Continental 

Distributing. Inc., an 

affiliate of the Walter 

Reade-Sterling organization, 

by Al 

Floersheimer. advertising 

and publicity 

director of the par- 

company. 

^'"' 

^^k^fcjMp^^^ Reade organization 

^^^ ^^^^^ 

1948 as assistant 

^^^^ ^^^^^" to Floersheimer in 

sr.» 

^4m|^.-

LAMBS' HIGHEST AWARD WIN- 

NER—Academy Award winner Joan 

Crawford Steele was honored with a 

"Niffht" by the Lambs at the club. She 

is pictured with Shepherd Frank 

Thomas, who presented her with the 

SUver Mus, the Lambs equivalent of an 

Oscar. The actress-business woman is 

a director of the Pepsi-Cola Co. 

'International Hotel' Set 

For Overseas Openings 

LONDON— "International Hotel," starring 

Elizabeth Taylor and Richard Burton, 

which is still in production here, has been 

set by MGM's International department to 

open in more than 150 cities overseas during 

the first two weeks in September. 

The global premieres will include five 

theatres in Teheran and two theatres in 

Karachi September 1, followed by an opening 

at the Lido in Singapore; the Metropolitan, 

the Metro, the Argus, the Roca, the 

Puerrdon and the Primer in Buenos Aires 

and openings in Kuala Lumpur, Ipoh and 

Penang, all in Malaya, scheduled for September 

5, 

Anatole de Grunwald is expected to complete 

filming in three weeks and a U.S. 

premiere is scheduled for early fall. 

Sinatra Is Making TV Spots 

For 'Come Blow Your Horn' 

HOLLYWOOD—Frank Sinatra is at 

Paramount Studios to film a series of television 

spots with the comedy team of R. G. 

Brown and Marion Mercer for "Come Blow 

Your Horn," an Essex-Tandem Production, 

for Paramount release. 

The "Horn" spots were written by Norman 

Lear, who did the screenplay adaptation 

of Neil Simon's stage comedy, and 

will be directed by Bud Yorkin, who directed 

the Panavision and Technicolor film. 

"Come Blow Your Horn" stars Sinatra 

and costars Lee J. Cobb, Molly Picon, Barbara 

Rush and Jill St. John and introduces 

Tony Bill. Lear and Yorkin produced. 

Howard W. Koch was executive producer. 

Nader Signs Five-Year Deal 

With Medallion Films 

HOLLYWOOD — George Nader reports 

that he has signed a five-picture contract 

with Medallion Films, Manila-based production 

firm headed by Ronald K. Remy, 

president, and Rolf Bayer. The first will be 

"Zig-Zag," script by Bayer, with Sylvia 

Lawrence as costar. Others, all on participation 

deal, will include "Walk by the Sea," 

screenplay by Ned W. Miller, which Nader 

has been preparing under his own banner. 

Filming will be in Hong Kong, with Nader 

making his directorial bow as well as 

starring. It will be made in association with 

his own company. 

'West' Pulling Big Gross 

LOS ANGELES—"How the West Was 

Won," since its opening four weeks ago, 

has grossed almost $750,000 in the first 13 

cities it is playing. The MGM-Cinerama 

production, the company states, will become 

the most successful film ever released 

by MGM, if it continues its present pace. 

In Hollywood, since opening Febinary 20, 

the picture has grossed almost $125,000. 

CALENDARiEVENTS 

APRIL 

Levine in Columbia Post 

NEW YORK—Jesse G. Levine has been 

named campaign coordinator for Charles 

H. Schneer's production of "Jason and 

the Argonauts," which Columbia Pictures 

has scheduled for early summer release, 

according to Robert S. Ferguson, executive 

in charge of worldwide advertising, publicity 

and exploitation. Levine will headquarter 

in the Columbia home office. 

Belgians to Honor LeRoy 

HOLLYWOOD—Mervyn LeRoy, currently 

producing-directing his 73rd motion 

picture, "Mary, Mai-y" at Warner Bros., 

will be honored by Le Musee International, 

Brussels, Belgium, with a "Mervyn LeRoy 

Festival" which loins for two weeks, beginning 

June 3. The festival will present ten 

milestones in LeRoy's career. 

Novel Invitations for MGM Film 

HOLLYWOOD — Invitations to special 

previews of "Come Fly With Me." MGM 

April release, will be in the form of airtravel 

vouchers. The unique design is inspired 

by the story of three air hostesses 

and their romances. Stars are Dolores Hart, 

Hugh O'Brian, Karl Boehm, Pamela Tiffin, 

Karl Maiden and Lois Nettleton. 

New Medallion Release 

NEW YORK—Medallion Pictures has 

acquired the U.S. and Canadian distribution 

rights to "The Baccantes," a Cinema- 

Scope and color feature based on the Greek 

play, "The Bacchae," by Euripedes. 

Harry Keller's First for U Set 

HOLLYWOOD — "Fallen Angel," based 

on the Howard Fast novel, has been set 

as Harry Keller's initial project on his recently 

signed producer-director contract at 

Universal.

Saving Nickels..., 

FRANKLY, YOU'RE DOING JUST THAT, if you're buying top-quality negatives-and "economizing" on prints. F; 

IS to do its |ob. a c p. clear negative must have top-quality prints. Otherwise, your message falls flat a 

you've wâsted negati.-- .md print costs. Moral: Go Eastman .ill the way-negative and print stock. And in t 

case of questions - pr duction, processing. pro)ection - always get in touch with Eastman Technical Servii

'X 

I 

losing dollars? 

r further information, please write or phone: Motion Picture Film Department, 

a 1.STMAN KODAK COMPANY, Rochester 4, N. Y. Or-for the purchase of film; 

And I"' J. German, Inc. Agents for the sale and distribution of Eastman Professional 

;;.;i(lm for Motion Pictures and TV, Fort Lee, N.J., Chicago, ill., Hollywood, Calif. 

EAgTMAlk FILl^

a 

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" 

I .lucked 

James 

. . 

. . . Another 

. . Keir 

will 

and 

the 

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' 

ôUcfMM^ ^C^K^ 

-By SYD CASSYD 

TAMES FRANCISCUS won the title role of 

* -YounKblood Hawkc." according to 

Jaclc L. Warner, who siKncd the young 

actor, who will aUo be seen shortly in "Miracle 

of the White Stallions" new Walt 

DLiney release. Herb Brenner of IMA. Ltd.. 

sot the deal for Franciscus In both studios 

Suzanne Pleshette plays opposite him in the 

role of Jeanne Dclmer Daves Is assisted 

by Rusa Llewellyn In direction with Charles 

Lawton handling cinematography ... Elmer 

Bernstein, who Is to Hollywood mu.sical 

circles the BernsU-ln they refer to in this 

town, as agaln.st New York s Leonard Bern- 

.•itcln. has b«en signed as mu.slcal director 

of "Love With the Proper Stranger." new 

Pakula-Mulllgan Paramount production. 

Natalie Wood is cast In the same picture as 

a Macy sales girl, marking her return to 

34th Street in a picture. Her la.st stint In 

my alma mater was her fame-winning role 

as a 7-ycar-old smitten by Santa Claus in 

"Miracle on 34th Street." Steve McQueen 

will cofltar In "Love." 

One of the oddities of our times in the 

realm of politics Is the names used by dictators. 

"The Benefactor" was used by Tru- 

Jlllo of the Dominican Republic and the officials 

of that troubled Caribbean island 

have Just approved the first draft of a 

.screenplay for Rafael Campos, who will 

also star in the film. His brother Luis Campo.t 

and another Hollywood writer wrote 

the fictional treatment Altleri's 

. 

original -screenplay. "Pentagon Playboy." 

ha.s b«-en acquired by Nlchols-Bll.ss. Inc.. 

with the author as coproducer. Noted as a 

.satire oi\ the Washington .society and military 

scene In todays New Frontier Age, the 

picture Us still In the research stage . 

Robert L Llpp«rt has signed Don Devlin 

and Jack Nichol.son to write an original 

story and screenplay ba.sed on an Idea submitted 

In .synoixsLs form. 

The ani\ouncement of Curtis Palmer. 

senior vice-president of the City National 

Bank of Bi'verly Hills, being named as a 

director of I>-»llu Productions. Inc.. by 

Lucille Ball, might mean that Ml.ss Ball Is 

tlilnking of II new approach to the "Beardsl

LETTERS nust 

A Plan to Solve TV Problem 

Following the MGM and 20th Centm-y- 

Pox film sales to TV it is heartening to 

read of Mr. Nicholson and Mr. Arkoff's 

decision of the five-year protection. Both 

gentlemen and the AIP company should 

have the ever-lasting thanks of all exhibitors 

and it is hoped that the other producers 

will follow their example. 

Both motion pictui-e and television industries 

would be happier if TOA and Allied 

leaders would get together with the 

heads of the networks and the producers 

and work up a program whereby no feature 

films be shown on TV between the hours 

be signed. 

distributor who sells these new pictures to 

TV. 

Enclosed is a clipping to indicate to you 

the kind of public relations publicity being 

fed to the general public through newspaper 

columns. Since Boxoffice and other 

trade publications are in effect "our mouthpiece," 

may I ask why such unfavorable 

publicity is not counteracted by so-called 

"upbeat" stories furnished to such columnists? 

It seems that the only people who 

they are taken advantage of because of 

this "love for this business." Yes, from 

many, many angles there is much truth in 

the saying "there is no business like show 

business"—like crazy man—way out. 

Bel-Air Drive-In, 

H. A. ANDERSON 

Ansgar, Iowa. 

St. 

(ED. NOTE)—The article referred to was 

written by Vernon Scott as the last of a 

series of three and syndicated by United 

Press International. Headed "TV Both 

Executioner, Savior of Film Colony," it 

leaned heavily in favor of TV viewing. The 

summary makes that clear: "As 1963 moves 

its into second month, Hollywood is prospering. 

The sound stages are busy. New 

faces are building reputations. Fortunes 

are being made, thanks to television. As for 

the slumping motion picture industry, 1963 

read "upbeat" news concerning picture 

production and new theatres being built 

are the distressed exhibitors. John Q. Public 

is the one who should be hearing the 

other side of this story, if there is really 

promises to be fore disastrous than 1962. 

another side to it. 

indeed, the waning tide of the movies' 

of 6 p.m. and 11 p.m. and in lieu of that 

Screen Gems, National Television Films, Just yesterday, I received an availability 

"Going My Way," "Naked City" and numerous 

sheet from one exchange offering the same 

It is, 

golden era." 

other short subjects be shown and, pictures that are being shown on TV cur- 

along with the many sponsors' advertisements, 

Mefhod to Stop Vandalism 

rently. This appears to be greed of the 

include current film advertise- 

wildest dreamer. An illustration of what I 

If you care to print the following suggestion 

perhaps it will be beneficial to 

ments, the networks would be paid through think to be greed is as follows: 

a fund to which both exhibition and distribution 

would contribute one or two per never shown a Disney picture in my the- 

Since the advent of Buena Vista, I have 

exhibitors who have certain problems. 

I have a stand near the screen on the 

cent of film rentals, collected by the distributors 

atre in spite of the fact that I would have 

stage on which I have mounted a Polaroid 

and along with their agreed share liked to have shown nearly all of them. 

camera. This is loaded with the new highspeed 

film 3,000. During the show I oc- 

be turned over to COMPO or some other Most all are good boxoffice pictures and 

channel that would handle the arrangement. 

the majority are family pictures, but the 

casionally take a time exposure, and, in a 

terms prohibit me from running them in a 

minute, I can tell who sits where. I usually 

Such an arrangement could bring peace theatre as small as mine. Now, I am just 

count, "one thousand," "two thousand,' 

and harmony in our industry, which would a country "grassroots" theatreman and 

"three thousand," etc. for each second, and 

be followed by healthy prosperity. 

all I expect to make out of my investment 

find that with the light from the screen 

is a decent living, (no wealth, mind you, 

THOMAS JAMES just a living I. Now, Mr. Disney is reputedly 

and the dim lights along the walls, I usually 

need about 15 seconds' exposure. Then, 

Comet Theatre, 

a multi-millionaire, so, is it not a shame 

about the same time for development, 

4106 Finney Ave., 

that a really small exhibitor cannot afford when the tab is pulled at the rear of the 

St. Louis 13, Mo. 

to run this product? Are the men who set 

camera. 

the sales policies really fair-minded men? As these are time exposures, it wiU be 

Three Problems Touched Here 

There is an old saying that goes, "the rich 

get richer and the poor get poorer," which, 

necessary to rest the camera on something 

like a small table or other object. I use a 

Your editorial "The Last Straw" in the in this case, may be a bit strong, but still 

board on top of this, with small wooden 

Feb. 18 issue of Boxoffice is very well seems to somewhat fit the occasion. 

strips so arranged that certain locations of 

spoken and very true. All in the business, 

I am sure, are aware of the injury to the 

Most exhibitors stay in the business as 

long as they can stay above water, because 

the camera will photogi'aph different sections 

when the camera is placed on the 

theatre boxoffice and, in return, to the they love the business. But it is a shame desired strip. It also enables the operator 

to place the camera in dim lighted locations, 

and the photos can be made without sighting 

each time. I find the arrangement very 

effective when close inspections are made 

after each show of all seats, so that they 

can be patched, and any others cut will be 

found after the show when another inspection 

will be made and any damage showing 

up can be traced to the occupant of any 

certain chair usually. 

This may be a way to reduce vandalism 

in your theatre, as it has almost eliminated 

it in mine. I use a jeweler's loupe magnifier 

to bring out details when needed. 

Each finished picture will cost about 

30 cents or less. I use the larger of the 

two sizes of Polaroid cameras, borrowed. 

E. B. WACASTER 

Ozark Theatre, 

Ozark, Ark. 

The photo herewith shows what my attendance will 

Town Theatre, 

New Holstein, Wis. 

BOXOFFICE :: April 1, 1963 

be on "Oscar Night.' 

JOE COZZUOL 

'Leopard' Royal Premiere 

LONDON—The Duke of 

Edinburgh and 

other dignitaries will attend the benefit 

world premiere of "The Leopard," 20th 

Century-Pox release starring Burt Lancaster, 

Claudia Cardinale and Alain Delon, 

at the Carlton Haymarket Theatre May 27. 

Proceeds from the performance will go to 

England's National Playing Fields Ass'n. 

17

' 

BOXOFFICE BAROMETER 

Thu chort records the performance of current attractions in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than fi»e engagements are not listed. As new runs 

ore reported, ratings are added ond overage* revised. Computotion is in terms of percentage in 

relation to grosses as by normol determined the theatre managers. With 100 per cent as "normol, 

the figurej show the grots roting above or below that mark. (Asterisk ' denotes combination bills.) 

Concr.lc lurigl,. The ^fjnfjre)

25 1 he 

7 Eastern Managers 

Reassigned by SW 

ELIZABETH, N. J.—Edward Batlan has 

been named manager of the local Stanley 

Warner Ritz Theatre, replacing Alfred 

Barilla, in one of several SK managerial 

moves announced by Charles A. Smakwitz, 

circuit zone nianager. 

Barilla succeeds George Kemp as manager 

of the Montauk Theatre in Passaic, 

N. J., while Kemp was given an assignment 

with SW's west coast theatres. 

Smakwitz also transferred William Weiss, 

formerly at the Passaic theatres, from the 

Wellmont, Montclair, to the U.S. Theatre 

in Paterson. Donald McKinnon moved from 

the U.S. Theatre to the Sanford, Irvington. 

Other changes included Milton Brenner 

moving from the Newark Roosevelt Theatre 

to the Cranford and Robert Osborne going 

from the Cranford to the Embassy in 

Orange. 

Batlan was manager-owner of the New 

Theatre until it was closed January 2. 

Prior to going to the New in 1940, he was 

affiliated with the SK circuit. Formerly a 

district manager, he also had managed the 

Regent Theatre, Elizabeth, and the Branford 

in Newark. 

Saul Cooper Quits Para. 

For Post With Rossen 

NEW YORK—Saul Cooper has resigned 

as national publicity coordinator of Paramount 

Pictures to beacome 

director of advertising 

and publicity 

for Robert 

Rossen's production 

company. Centaur 

Enterprises. Cooper 

Saul Cooper 

will supervise all 

phases of promotion 

for Rossen's two new 

pictures for Columbia 

Pictures release, "Lilith," 

for which War- 

''en Beatty has been 

signed, and "Cocoa 

Beach both of which will be produced, directed 

and wiitten by Rossen. 

Cooper has previously been national 

media coordinator for 20th Century-Pox 

and, in a prior period, was assistant publicity 

manager for Paramount. He also held 

posts as publicity director for Dudley Pictmes 

and as an associate with the Lynn 

Farnol Group, where he worked on the 

introduction of Cinerama. 

Port Chester Holds Okay 

On Rye Ridge Theatre 

PORT CHESTER, N. Y.—Action on a 

proposed theatre in the Rye Ridge Shopping 

Center has been held up for assurance 

that the county deems the entrance to the 

center will be adequate after constniction 

of the theatre. 

The Rye Town plarming board also 

wants to be sui-e that the construction of 

Roanoke avenue through the shopping 

center wUl be completed, before giving the 

theatre interest a green light to break 

ground. 

Promise on Green Sheet 

Halts Classifying Bill 

STANLEY WARNER WINNER— 

Charles W. Smakwitz, right, zone manager 

of Stanley Warner New Jersey 

and New York area, is shown presenting 

a check for $150 to Murray Spector, 

manager of the Oritani Theatre, 

Hackensack, N. J., winner in the 

"Money in December" drive. The 

award was presented March 15 at the 

Manhattan Hotel and was the kickoff 

for the four-month tenth anniversary 

drive. 

Brentwood Board Endorses 

Shopping Center Theatre 

BRENTWOOD, N. Y. — Approval for 

building this community's first indoor motion 

picture theatre was included in the 

town board's endorsement of plans for a 

shopping center between Brentwood road 

and Second avenue. The site has 131,2 

acres which will be devoted to the building 

complex. 

Sponsor of the project is the FLM Realty 

Corp. headed by Louis Vogel of Preeport. 

Construction on the project is expected 

to get under way this spring. Although a 

600-seat theatre is planned, councilman 

Gordon Taylor said the board is recommending 

that the size be increased to 800 

seats to meet needs of the community. 

Lenekoff Joins Rugoff 

NEW YORK—Murray Lenekoff, formerly 

executive director of City Entertainment 

Corp. for the Astor and Victoria theatres, 

has been named general manager of the 

Rugoff Theatres chain by Donald S. Rugoff, 

president. Lenekoff resigned his City 

Entertainment post March 23. 

Ganis Joins Columbia 

NEW YORK—Sidney Ganis has joined 

Columbia Pictures' publicity department 

where he will cover the area of radio and 

television and special projects. He formerly 

was newspaper and wire service contact for 

20th Century-Pox. 

ALBANY—Accepting a promise that the 

Green Sheet was being enlarged to include 

reviews and ratings of foreign films 

and other pictures not submitted to the 

Production Code Authority, chairman Luigi 

R. Marano of Joint Legislative Committee 

on Offensive and Obscene Material announced 

Monday ( would move to 

recomniit his bill for film classification for 

school children to the assembly committee 

on public education. This meant the finale 

for the controversial measure, at the present 

legislative session. 

PUBLIC HEARING PLANNED 

Marano emphasized "The motion picture 

industry has the responsibility to keep its 

pledge on changes in the Green Sheet, and 

our committee expects this will be done," 

otherwise the joint committee will feel 

free to reintroduce a film classification 

proposal or present another bill next year. 

"The joint committee plans public hearings 

after the session ends," Marano added. 

"The committee believes that some pictures 

ai-e being produced and exhibited 

which should not be seen by youngsters." 

Assembly action on the classification bill 

was postponed several weeks ago when 

Marano reported he had received word that 

the motion picture industry will improve its 

Green Sheet to meet objections raised by 

James A. Fitzpatrick, retiring counsel for 

the joint committee, and others that the 

Sheet is excellent in its rating system but 

its coverage is inadequate. 

Both sides appeared conciliatory at a 

panel discussion here in Februai-y by Fitzpatrick, 

and Margaret Twyman and Barbara 

Scott of the Motion Picture Ass'n of 

America. At that time Fitzpatrick gave this 

point of view: "The Green Sheet is excellent. 

If it covered all films and was widely 

and generally advertised and distributed, 

there well might be little need for action 

by the state. However, as now constituted, 

it rates only those films which bear the 

seal of approval of the Production Code 

Authority of the Motion Pictui-e Ass'n of 

America—thus covering only about 25 per 

cent of the films now licensed for showing 

in the state of New York. Much of the 

difficulty with films arises from those of 

foreign extraction. Most of these are not 

submitted for Code Seal Approval and apparently 

few of their producers evidence 

interest in cooperating with the Motion 

Picture Association." 

CODE FILMS SHOWN MOSTLY 

Mrs. Twyman emphasized that the codeapproved 

pictures take up 90 per cent of 

the playing time on the nation's screens, 

while the non-code films show almost exclusively 

in small foreign-language houses. 

The joint committee viewpoint, however, 

was that foreign films, dubbed in English, 

are reaching the mass-attendance theatres 

in important numbers. 

Marano, Brooklyn Republican, was emphatic 

in warning that the joint committee 

expects the industry to increase its Green 

Sheet coverage. 

BOXOFFICE :: April 1, 1963 

E-1

I A.' i ' .. 

28 

. 

. 

have 

and 

being 

Tour Days of Naples and 'Balcony 

Open Strong as Holdovers Are Off 

NEW YORK~Two new art house entries. L.me Comeg.e— EcIiom vT|m«i, Uth *k 115 

— — -* -».... . . ««^ n . Locw » Cinerama— How m« W«» Wot Won 

The Pour Days of Naples and The Bal- (MGM-Cineramo!. opened March 27 

cony, the latter also playing at the DeMlIle 

Times Square, opened to strong business 

In 

**" *°""*^ '^'^'' 

'-°^,J, ^'^'Vtl""" da'y" 

lo«wj Towcr° Ea*? 'ung Doy'i Joumey into Nishf 

150 

during the last week In March, as the . 'E"''^")',)- i^'n «); ....•;:,.,., 

^ " .. . ,, . J „^ Murrov Hill— Five Miles to Midnraht UA) 

end of the newspaper strike loomed Thurs- Normond.e—Th« Co« ot Dr. Laurent (Tir,«s), 

I?a 150 

day '28'. The other new picture. "Five reiîuc 3rj *k 

""'° ' 

^ 

"'""•' 

,. y - \^- -l-- \— "° 

Miles to Midnight." also had a good open- '"'"3°^ 

."^''"': .... 25 

T. ' '''^'**^. 

(Embossy), ing week at the Astor on Broadway and Pans— Oivortc—itoiion stylo 27th' wk. ..us 

,. „ »,,, urn Plozo— DoYid omJ Liso Confl), 13th wk 185 

, 

the east 

ij 

side Murray _.. 

Hill. rko Palace—Whot Ever Happened to Baby Jane? 

Except for the two-a-day pictures. "Law- (WBj, 2nd wk no 

rence of Arabia." "Mutiny on the Bounty" ^R^Virty^'M^s!?VaViînfrV N'le"d' 

"' 

Ton.iko 

and "The Longest Day." all of which were (Paro), plus stage show, 2nd wk 135 

Sn" t STrd" wrk\?'rh"'%^°"- 

mount and tl^^fanlLux l2n? ' Str^^"^ 

[rfoâ-^.oôd'^r'^^.Tl^'' T IT' T.H^^ 

and "The 

Courtship of 

Hook." 

Edweek 

at the Embassy were all mild. Other ^^^ If .?' x T n V \ h" ^ ' '''" 

Broadway openings 

In Its sixth and flna hI "pniho, u 7 

Mockingb.id conlate 

In March were n^lrjL """'=' t fh r^ 

"The ^^'""^ 

Birds." which started 

"' ^^^ G-'anada. 

at the RKO 

Palace Thursday ""'" 

> 

. 

and "The Courtship ^",m°S;;^.^ 2:d*^wr''"'. .". .""':'' . 

125 

of Eddie's Father." which opened at the Center— Diamond Heod (Coi) 250 

Victoria Wf-Hiipirlnv Wednesday 

Century—The Longest 

I21>. 97 > Day (20th-Fox). 6th wk. ..150 

1 

Cmemo, Amherst (day-and-dotc)— Freud 

In the art hou.ses. "The Four Days of (Umv), 2nd wk lOO 

Naples." an Academy Award nominee, gave ô°:ô°^J-li'!;T Lion^'ol^'p" /""'.'": '". ".'. 

the Beekman Theatre a record opening Tcck— Mutiny on the Bounty (mgm), 7th wk loo 

week while "Tlie Balcony" was a smash in 

Its first week at the new Baronet. Also Baltimore Films Compete 

still very strong were "Sundays and With Woafher and Circus 

Cybele." another Academy Award nom- BALTIMOHF The seasons first full 

MU.MC Hall. 

*.. . »h.. Mil., I. MM^fM (UA) 165 

l^g 

„gp.. „,^j "Sundays and Cybele." The first 

'•*° oPfied strong and were holding sub- 

IIZL'*'' ^5? *•"» iC'nn) .'.:. '.195 stantlally at the boxofflce. "Love Is a 

Ban- was busy m a fn-st-run date in the 

r":J;:r, \'::J'1l.^'l.::i rr*" "*'^* •• 

I 

faS 

n... n 

, Lo». oi T..n»» I. !-.-.,»). irt wk. ...; 130 outlying section. Of the holdovers "To 

'" '^"' * Mockingbird was away out • front. 

til.::^, °,'"::J' " :], lim'ik. 

,' " ,,_''• 195 Ambasva. tor — Love Is a Ball (UA) 150 

. 

Ih. »«l,ony L Budd I, 

)(^ 

.nt IBS Ctiotlo^ Billy ;AA) 

M AJi 6Hi wk Cinem.i Trial and Error M&Mi Mnoli 

MO 2nd 

^ 

wk 

.nk,. In Winter (MGM). move- Five \s. . The PoMword li Courage iMGM) 

,^ .._ ^ . ^ ^ '" Hippo I, .. Popai Dcllcolc Condition iPora) 

i"c Playboy ot the WoMw* WwM Little Suodo», and Cybele ;navi..RovQl| 

12b 

135 

135 

125 

*"* 

^»^. i.- 

Stars of 'West Was Won' 

Attend New York Opening 

NEW YORK—Six of the stars of "How 

the West Was Won." the MGM-Cinerama 

production, Carroll Baker. Heru-y Fonda. 

Robert Preston, Agnes Moorehead, Thelma 

Ritter and BUi Wallach. were among the 

invited audience at the New York premiere 

at LoeWs Cinerama Theatre Wednesday 

(27). 

Also attending the opening were Connie 

Francis. Tony Randall. Robert Horton, 

Shelley Berman. Lois Nettleton. Pamela 

Tiffin and Jonathan Winters. 

Also on hand were MGM's president, 

Robert H. O'Brien: Nicolas Reisini. president 

and chairman of the board of Cinerama, 

and Maurice Silverstein. president of 

MGM International. 

Others who attended the invitation opening 

included: Russell Downing, president 

of Radio City Music Hall: Frank Polsom. 

president of RCA: Eliot Hyman, president 

of Seven Arts: Louis Nizer. Harry 

Mandel. president of RKO Theatres: Arthur 

B. Krim. president of United Artists; 

Joseph E. Levine. president of Embassy 

Pictures: Carlo Ponti. Billy Rose. Spyros 

P. Skouras. Laurence A. Tisch. president 

and chairman of the board of Loews Theatres, 

and Preston R. Tisch. chairman of 

Loew's executive committee. 

More than $9,000 worth of tickets were 

sold at Uie boxofflce Monday 1 25 > to make 

a total of $50,000 already in the boxofflce 

for the Loew's Cinerama roadshow engagement, 

a figui-e that tops the advance for 

MGM's "Ben-Hur " "The Wonderful 

World of the Brothers Grinmi." 

Para.'s 'Six Loves/ 'Horn' 

Set for N.Y. First Runs 

NEW YORK—T\vo Paramount releases. 

"My Six Loves" and 'Coine Blow Your 

Horn. " been set for first run engagements 

in Manhattan in the next few months. 

"My Six Loves." starring Debbie Reynolds 

and Cliff Robertson, will open at the Paramount 

and Trans-Lux 52nd Street theatres 

April 3. following the run of the same 

company's "Papa's Delicate Condition." 

"Come Blow Your Horn," starring Frank 

Sinatrn in the screen version of the Broadway 

stage hit, will open at the Radio City 

Music Hall in June. The Music Hall is 

currently playing Paramount's "A Girl 

Named Tamiko." 

Music Hall Easter Show 

NEW YORK Radio City Music HaJl's 

Easter program, featuring Columbia's 

"Bye Bye Bii-die on the screen and a stage 

" 

show with 

" 

"Glory of Easter presented 

for the 31st consecutive year, and a 

holiday revue. "In the Spring," will open 

Thursday i4t. following the current eni:ai:rmiMit 

of "A Girl Named Tamiko." 

l;lili'iM!l,',ll;lliM>|.1;|:M.H 

ri..u,r lomphouic 

BrightBit llght-Loweit Coit-SUadlett Prrformoncc 

AMTOE 

ElectroCarbons 

'Mondo Cane' Opening Set 

NEW YORK — "Mondo Cane." the 

Ilalian-mnde film by Gualltiero Jacopetti 

which Times Film Is distributing in the 

U. S.. will have a dual Manhattan opening 

at the Forum Tlieatre on Broadway and 

the Little Carnegie on 57th Street April 3. 

"The Cardinal." to be filmed for Columbia 

release, has been a best seller since it 

was published in 1950. It has been translated 

Into 15 languages. 

BOXOFHCE April 1, 1963

. . . Blank-Rand 

\ 

. . Maco 

26 

... 

. . . Frankie 

BROADWAY 

piLMING in New York started by Warner 

Bros. March 27 when James Pranciscus, 

who replaced Warren Beatty in the 

title role of "Youngblood Hawke," and 

Suzanne Pleshette. arrived to do location 

shooting here in six Manhattan locations 

under the direction of Delmer Daves. 

Other New York activity includes the 

arrival of John Sturges, producer-director 

of "The Great Escape," Mirisch production 

at Movietone studios on April 15 . . . 

ASCAP held its annual membership meeting 

in the Americana Hotel on Thursday 

(28) . . . For the first time. Radio City 

Music Hall is reserving 855 seats in the 

second balcony during the run of the 

Easter show . Film Corp. screened 

its "Lafayette" for editors and reporters of 

high school papers on March 22. The picture 

opens at the DeMille on April 10. 

• 

Columbia's sales chief. Rube Jackter, 

was vacationing last week in Puerto Rico 

Associates has been retained 

by Colorama Features to handle promotion 

on Mickey Spillane's "The Girl 

Hunters" . . . Jimmy Boyle, veteran exploiteer, 

has finished his chore on "Lawrence 

of Arabia" in Montreal and now is 

launching the pictui-e at Neil Hellman's 

theatre in Albany. 

• 

Samuel J. Briskin, vice-president of 

Columbia Pictures, came on from Hollywood 

to attend a company board meeting 

Wednesday (27) before going to Eui'ope 

to visit Columbia offices in London, Paris 

and Rome . . . Al Streimer, purchasing 

agent for Randforce Amusements, has announced 

the engagement of his daughter. 

Sheila, to Barry Hart, who is in the hotel 

RCA SERVICE COMPANY 

153 E. 24th Street 

New York 10, New York LExington 2-0928 

line. The marriage is planned for the 

Paramount executives on the move 

include George Weltner, executive vicepresident, 

who is back from Hollywood 

after conferences with Jack Karp and 

Martin Rackin, and Joseph Friedman, 

executive assistant to Martin Davis, who 

went west for studio conferences on "Come 

Blow Your Horn" and "Hud." Howard 

Minsky, president of Paramount's International 

Telemeter, also went to Hollywood. 

for United Artists, who will be host at a 

• 

Serge Bourguignon, the French director 

special preview of the picture April 4 before 

flying to London to attend the world whose first feature, "Sundays and Cybele," 

premiere there, and the arrival of Hope is an Academy Award nominee for a 

Lange, star of another UA release, "Love foreign-language film, flew in from Paris 

and will attend the April 8 Academy ceremonies. 

Is a Ball," who is here for a two-week 

stay to promote the film. 

This picture is now in its 19th week 

* * * Also, Elena 

Karam, currently appearing in the off- at the Fine Arts in New York while "The 

Broadway hit, "Bee Bee Fenstermaker," Four Days of Naples," also a nominee for 

has been signed by producer Alan Pakula 

for "Love With the Proper Stranger," also 

the best foreign film, broke all records for 

its opening week at the Beekman Theatre. 

filming in Manhattan with Natalie Wood 

Avalon, one of the stars of 

and Steve McQueen starred. * * * Roddy American International's "Operation Bikini," 

McDowall, who is featured in the forthcoming 

opened at the Copacabana March 21. 

"Cleopatra," is also here from a week before the picture started at the 

Hollywood. 

Fabian Fox in Brooklyn. Eva Six, the Hungarian 

beauty who makes her film debut 

• 

Herman Schleier, business manager of in the same picture, arrived in New York 

Independent Film Journal, was honeymooning 

Sunday

' 

tnrlustry 

' 

and 

' 

be 

. . Ron 

. 

^: til,- mo.st dellKhlful 

•• 

Michael d States in 

order to participate in discu.ssions on the 

promotional campaign for "Hud." Paramount's 

big forthcoming release starring 

Paul Newman, M e 1 v y n Douglas and 

Brandon de Wilde . Lee. director of 

publicity and advertising for MGM over 

here, resigned last week and Is being succeeded 

by Eddie Patman as director of publicity 

and Dougie Eaino.s as director of 

advertising . . . Pedro Armendariz has been 

signed by Eon Productions for the James 

Bond film. "Fi'om Ru.ssla With Love," 

starring Sean Connery, which is being produced 

by Han-y Saltzman and Albert R. 

Broccoli for United Artists . . . 

'The Cypiiis 

StoiT," starring Kenneth More. Elsa Martlnelli. 

Herl>ert Lorn and Fernando Rey, 

win be produced by Kenneth Shlpman and 

directed by Hdberl Day. It will be made 

on the l.sland of Cypru.s and tlie 

littMi written by Jack Pulman. 

script has 

E.4 BOXOFHCE April 1. 1963

. . . Jack 

. . . Charles 

. . Johnny 

. . Fred 

. . The 

Jaffe to Be Cited by UJA 

At Luncheon on May 23 

NEW YORK-—Leo Jaffe, executive vicepresident 

of Columbia Pictures, will be 

honored by United 

"' Jewish Appeal at a 

r^M^^^ M^^^^ luncheon in the 

^ I Americana Hotel on 

Leo Jaffe 

May 23. Jaffe will be 

cited for his "undeviating 

and inspiring 

activity on behalf 

of UJA's lifesaving 

program a- 

round the globe." 

Affiliated with 

many philanthropic 

efforts, Jaffe has been 

a leader of the motion 

picture division's drives. 

Plans for the 1963 UJA campaign in 

Greater New York were formulated at a 

meeting conducted by Laurence A. Tisch, 

UJA chairman. A national goal of $96,- 

000,000 will be sought by UJA for immigrants 

to Israel, distressed Jews overseas 

and refugees in the United States. 

Among those who attended the meeting 

were: 

Barney Balaban, Paromount; Charles Boasberg, Paramount; 

Richard Brandt, Trans-Lux Theatres; Walter 

Brecher, L. Brecher Theatre Enterprises; Abe Dickstein, 

J. 

20th Century-Fox; Durand Edele, United 

Artists Corp,;Leopold Friedman; Emanuel Fnsch, Rinzler 

& Frisch; Harry Goldberg, Stanley Warner Corp.; Allen 

A. Grant, Century Management, Inc.; Irving H. Greenfield, 

Metro-Goldwyn-Mayer; Leo Jaffe, Columbia Pictures; 

Malcolm Kingsberg; Harold J. Klein, ABC Film 

Syndication, Inc.; Martin Levine, Brandt Theatres; Leonard 

Lightstone, Embassy Pictures; Seymour H. Molomed, 

Columbio Pictures; Harry Mandel, RKO Theatres, Inc.; 

Edward Morey, Allied Artists; Munio Podhorzer, Casino 

Films, Inc.; Harold J. Rinzler, Rinzler & Frisch; Samuel 

Rinzler, Rinzler & Frisch; Burton E. Robbins, National 

Screen Service; Donald 5. Rugoff, Rugoff 8. Becker 

Theatres; Ernest Sands, Allied Artists; Adolph Schimel, 

Universal; Silas F. Seadler, Metro-Goldwyn-Mayer; Solomon 

M. Strausberg, Interboro Circuit, Inc.; Morton 

Sunshine, Independent Theatre Owners Ass'n; Laurence 

A. Tisch, Loew's Theatres; Harold Rand, 20th Century-Fox; 

Abe Goodman, 20th Century-Fox; Preston R. 

Tisch, Loew's Theatres, and Adam Wechfel, Sargoy 

Trotta Heads Committee; 

Ampa Showmanship Plan 

NEW YORK — Vincent Ti-otta. past 

president of the Associated Motion Picture 

Advertisers, has been elected by the 

Ampa board of directors to the chairmanship 

of the nominating committee for 

1963, according to Ted Ainow, Ampa president. 

Elections are scheduled for April 25 

and the new administration will take office 

July 1. 

Melvin L. Gold, chairman of Ampa's 

exhibitor services division, called upon independent 

film distributors to help ease the 

product shortage through the packaging 

of foreign films with local-level showmanship 

campaigns, he told the board of directors 

of IFIDA March 13. 

In a brief outline of his plan, on which 

he stated his committee has been working 

for more than three months. Gold pointed 

out that almost any film could be made 

"boxoffice-worthy" for general release 

through the development of proper showmanship 

campaigns. 

Reopens Highland Theatre 

HIGHLAND, N. Y. — The Highland 

Theatre has been reopened under the new 

management of Henry J. Gregorio, who has 

taken over from Rocky J. Cansas. Gregorio 

and his wife have two children. He is commander 

of the Lloyd Post, American 

Legion. 

ALBANY 

Ceymour L. 

Morris, former ad-publicity director 

for Schine Theatres, was in town 

arranging television-radio promotion for the 

opening of "The Birds" at the Palace here. 

Proctor's in Schenectady and Proctor's in 

Troy. Morris now heads his own public relations-advertising 

firm, Seymour Morris Associates, 

of Gloversville. He and his wife had 

their grandchild Lonnie, 4, with them at 

the Ten Eyck. The child's parents, the 

Paul Boomsliters, live here. 

The withdi-awal of Jules Perlmutter 

from Acme Theatres to concentrate on 

his food-restaurants business, did not 

leave President Samuel E. Rosenblatt with 

"holdings that consist of leases on the Port 

George and Glen Drive-In at Lake George 

and Glens Palls," as reported in the March 

25 edition. Acme Theatres controls five 

theatres, three of which are now being operated 

by lessee Ben Reznick—the Park 

in Cobleskill, the Cobleskill Drive-In, and 

the Catskill in Catskill, currently dark 

but scheduled to be relighted later in the 

spring. Rosenblatt himself will operate the 

Ft. George and Glen ozoners this season 

Keegan, former Republic booker 

and long ago associated with Paramount, 

was among those who mourned the death of 

Jack Bullwinkle recently in West Palm 

Beach. Keegan is now proprietor of a successful 

grill. Bullwinkle served in Albany 

as manager for old First National and for 

Columbia. The local assignment for Columbia 

was his final one—before retiring. 

Bill Hebert, salesman and booker for 20th- 

Fox here, in Buffalo and Boston, has been 

named assistant to Bill Barrington, general 

manager for Iselin Theatres. Hebert at one 

time worked at Fabian's Cohoes three years 

Smakwitz, Stanley Warner zone 

manager, foresees a "promising" summer for 

the theatres up to Labor Day, thanks to 

a supply of good pictures . . . Joseph Judge 

of the Judge Sign Corp. here, which makes 

installations for theatres, etc., has been 

elected president of the National Electric 

Sign Ass'n. 

Alan Iselin relighted the 1,100-car Super 

50 Drive-In on the Saratoga road with "A 

Girl Named Tamiko," giving away rain hats 

to the first 400 women and key chains to 

the first 400 men . Gemo, Leland 

projectionist, and wife were pictured 

in a recent issue of the Times-Union on a 

vacation in Florida . Collins, Ritz, 

spent a few days at Lake Placid. 

Richard, son of J. Myer Schine, Schine 

Enterprises board chairman, was at the Ten 

Eyck a few days . Albany County 

Mental Health Ass'n endorsed "David and 

Lisa," playing at the Strand. 

Davis Quits MGM, Ltd. 

LONDON—Morris Davis has resigned as 

chairman and managing director of Metro- 

Goldwyn-Mayer Pictures, Ltd. Davis had 

been with the company for 32 years, serving 

in many parts of the world. A successor 

may be announced during the cuiTent 

visit of Robert O'Brien, MGM president, 

and Maurice Silverstein, president of MGM 

International. 

Gov. Albert Rosellini formally invited 

MGM to hold the world premiere of the 

Elvis Presley motion picture, "It Happened 

at the World's Fair," in Seattle. 

Charles Reagan to Head 

Charity Drive Again 

NEW YORK—Charles M. Reagan, longtime 

industry executive, has again been 

named to head the 

motion picture industry 

subcommittee for 

the 1963 charity appeal 

of the Cardinal's 

Committee of the 

Laity. 

Robert J. O'Brien, 

president of Metro- 

Goldwyn-Mayer and 

George J. Schaefer, 

president of George 

J. Schaefer & Son, 

Charles M. Reagan have been named as 

vice-chairmen for the 

subcommittee. 

There are more than 1,000 Catholic laymen 

comprising the Cardinal's Committee 

v/ho solicit special gifts from individuals 

in business and the professions for the 

annual fund appeal. 

The quota for this year's drive is 

$1,400,000. A total of $3,460,000 is the combined 

goal for special gifts and parish 

solicitations of Catholic families in the 401 

parishes of the New York Archdiocese. 

Forum Theatre, Broadway. 

Acquired by Norel Corp. 

NEW YORK—Norel Amusement Corp. 

has taken a long-term lease on the Forum 

Theatre on Broadway, effective March 25. 

Norman Elson is president. The theatre, 

which is owned by the Shuberts, previously 

had been operated by Charles Moss. 

The Foi-um now is undergoing painting 

and redecorating and will reopen on 

April 4 with "Mondo Cane." 

Spierman in AIP Post 

NEW YORK—Richard Spierman, most 

recently associated with Warner Bros, in 

Latin America, has been named special 

representative in Mexico for American International 

by Samuel L. Seidelman, vicepresident 

in charge of foreign distribution. 

He will headquarter in Mexico City. 

THEATRE MANAGER 

WANTED 

Promotion of current manager to district 

managership creates need for experienced 

manager for national spotlite upstate 

New York. Hard ticket and first run deluxe 

hardtop. Immediate placement. 

Applicants write now for interview to: 

Hellman 

Enterprises 

251 North 13th Street Philadelphia, Pa. 

Phone LO 3-5827 

BOXOFFICE April 1, 1963 

E-5

. . . Lou 

. . Robert 

. . The 

. . Tony 

. . 

28 

, said 

IH)\\ rilK WKST WAS WON' ST \K ON TOIK—Minneapolis knew that 

MCi.Ms rreat finerama opus was coming after Carroll Baker hit town for the 

midwest premiere. Heres just one step on her ticket-sellinR agenda: a luncheon 

party at the local press club. To the stars right are Don Morrison. Minneapolis 

Star columni.Ht: Si Seadler. .MG.M. who escorted Miss Baker from New York, and 

Grorite (;aughan. buyer, booker and exploitation manager for Cooper Foundation 

Theatres. 

BUFFALO 

Cidney J. Cohen, pre.sldpiU of Allied Theatris 

of New York SUte. soon will send 

out the official color brochure on July 29- 

AutiU5t 1 convention at the Concord Hotel 

m the CaLskllls The brochure explains all 

about the facilities at the disposal of members 

attendUiR the blK powwow. Cohen said 

early reservations may Include Sunday. 

July 28. In the prorated packoKe deal. Leaders 

from both exhibition and distribution 

win attend. A business bulldlnK Institute 

will be featured. 

"It once wa» a Hollywood promotion 

shouted throuKhout the land that "movies 

are better than ever." wrote Jack Allen, 

radio editor of the Buffalo Courier-Express, 

m his column the other day. "When television 

began filling Its schedules with film 

features, the slogan was Jokingly changed 

to movies are older than ever.' On today's 

TV scene, however. fuU-lenu'th Hollywood 

feature movies, many In color, are Increasingly 

evident and many are fairly 

new Local tt-lcvUlon stations u.so three 

.

oers 

; ;o 

)iiild. 

•St 

. . . Ernie 

. . Norman 

. . Last 

. . . Mrs. 

. . Joel 

. . Francis 

. . Mrs. 

ion 

Hi 

jlute 

, 

be tl'.e 

in an 

event t» 

ani«»l" 

*ntai] 

t a mom"" 

SV 

New Harrisburg Unit 

For Sameric Circuit 

Exhibitor William Gray 

Retires After 40 Years 

MONONGAHELA, PA. — William 

Gray, 

who retired from exhibition March 2, 

figm-es he brought this town over 6,000 

featui-e films in the 40 years and 10 months 

he operated the Anton Theatre. 

"It is doubtful that this record will ever 

be attained again in Monongahela because 

of the present outlook of business," Gray 

said. "I have seen several changes take 

jrimount's 

place in the operation of motion picture 

theatres in my time but none as big as 

the one from silent to talking business." 

Gray turned over keys of the theatre to 

B maw's Armand Sirianni of Fisher Heights, who 

nrk 

day's 

took over operation of the theatre this 

ietday. 

month. A photographer for the Donora 

eastKWt 

Herald American was on hand to get a 

picture of the key exchange which was 

SAG 

used with a featm'e story by Richard Ackman 

in a recent issue. Sirianni has renamed 

the theatre the "Star." 

TV Sales Rile Hofheimer 

NORFOLK, VA.—Lee Hofheimer, prominent 

Norfolk exhibitor, announced that 

in protest against the selling of films by 

United Artists to TV, "which enables TV 

to compete unfairly with him in the operation 

of his theatres," he is going to 

withhold dating any United Artists pictures 

during the United Artists birthday drive 

June 30-July 13. 

PITTSBURGH 

HARRISBURG. PA. — Samuel Shapiro 

will construct one of his Sameric theatres 

giU Zeny of the Roxie Theatre, Erie, has manager Ralph Pielow. Fiedler also operates 

returned to excellent health after having 

had his ulcers "frozen" . . Mike managed by Paul Gasperi, and the Roxian, 

two McKees Rocks theatres, the Parkway, 

. 

at 41st and Derry streets in the East Park Sembratt jr. has given up the New Carnegie managed by Paul Bronder. Young Fiedler 

Shopping Center in time for a June opening. 

The Sameric Corp. has several new has taken over the lease, with Roy Fiedler employe of Bronder. He also licenses and 

Theatre. Carnegie, and Bob Drew, manager, entered the business a few years ago as an 

theatres in the Philadelphia area and 

jr., now booking this account . . . Edythe books the Capitol, Braddock; Shiloh, Mount 

South Jersey but its only previous Harrisburg 

Angel is observing her 28th year with WB Washington; Koerner, Irwin; New Carnegie, 

project is the Keystone Drive-In. 

The 1,400-seat theatre will be called the 

"Eric," Shapiro said. It will be equipped 

here. 

Charles Coussoullis, former Manos circuit 

Carnegie. 

Charles Mayer, 89, partner in the Mayer 

with projection and high-fidelity sound staffer who has resided in Japan for a number 

of years, owns the Manos restaurant near 

to 

handle 35mm and 70mm films on a 60-foot 

screen. The theatre will be adaptable Tokyo's terminal. A veteran of the Pacific 

to 

Press, died in his Shadyside home. Forty 

years ago Mayer Press published a Film Bulletin. 

This correspondent edited an opposition 

weekly. Exhibitors Forum, which later 

Cinerama. 

War, he carries a large scar on his face as 

Other recent new theatre projects announced 

by Shapiro include a 1,400-seat 

the result of being struck by a Japanese was absorbed by Boxoffice . W. 

sword. His brother John is the Manos manager 

at Indiana, Pa. . . . Ted Manos, who was in from Kansas City . . Leon Ecker 

Keilhack of the Drive-In Theatre Mfg. Co., 

theatre in the Valley Forge Shopping Center, 

King of Prussia, and another of the 

heads the Manos circuit, mourned the death of the UA office was ill . . . Durward Coe's 

same size in the Fairless 

of 

Hills Shopping his uncle Nick Kusulis, 82, in an apartment 

building fire at Monessen where he was inundated last week A creek runs 

Waynesburg Drive-In, as usual in floodtimes, 

Center, Fairless Hills. His announced intention 

is to build a perimeter of theatres 

used to be in the theatre business. The through the property on which the ozoner 

fire 

ai'ound Philadelphia. 

was started by a di'unken man in another 

is located. 

apartment, according to Ted. Uncle 

Shapiro, as head of Sameric Corp., has 

been a theatre developer 

Nick 

for 40 

was in excellent health . . . Carl E. Frank Biamonte, manager of the Dattola 

years. 

Among theatres he has 

Temple, who opened a new outdoor theatre Theatre in New Kensington, who suffered 

built are the 

Arcadia, Merben, Ogontz, 

near State College last September, is negotiating 

a stroke a year and a half ago and was 

Uptown, Midway 

or partially paralyzed, has improved much in 

and Felton in Philadelphia, the MacDade 

Drive-In at Glenolden and the Manahwakin, 

with local circuits to lease 

operate this ozoner on Route 322 west. the last six months. He now has good control 

of his left side, including the leg, but 

N. J., in addition to the local Key- 

Squirrel Hill's new art house, the Forum remains speechless. His wife Laura and 

stone Drive-In. 

his many friends are elated by the gains he 

at Forbes and Shady, is shaping up, being 

constructed in an unoccupied auto showroom. has made in recent months. 

The Roman letters will spell out the name 

FORVM, the v being used for the u. this Ann Kantner has been a drive-in theatre 

manager for 17 years. She spent most 

giving Associated circuit's new art theatre 

KeaW 

ss 

a swanky look . May, Samuel M. 

Hyman announced that he would erect an 

indoor theatre at his North Hills Shopping 

Center on McKnight road. SW circuit will 

lease and operate this theatre and it will 

sort of replace the Kenyon which will be 

demolished before the end of this year. 

A! Nordquist and his family of nine children 

were left without a roof over their 

heads when fire destroyed their home at 

Galeton. Al's Main Street Theatre is located 

half a block from where the Nordquist home 

stood. A patron purchases a ticket and walks 

down a flight of stairs to the theatre balcony. 

The structure is located on a hillside 

Warren, who directs the Warren 

Enterprises theatres, suffered a knee dislocation 

. Mervis is leaving his 

ESCO job to join Associated Theatres, replacing 

Sam Gould who resigned the East 

Liberty district post to enter the hotel business 

in Miami Beach. 

Roy Fiedler jr., up-and-coming young exhibitor, 

begins his first experience in the 

outdoor theatre field April 5 when he opens 

the new season at the Dependable Drive-In, 

which he has leased from Robert J. Springer. 

For a number of years the Dependable was 

operated by Associated Theatres but was 

returned to owner Springer and his wife and 

son Robert jr., who operated it last year, 

with booking handled then by former MGM 

of these years at the now razed Pittsburgh 

Drive-In on Route 22, present site of 

Kaufmann's highway store, and in recent 

years she has been at the Maple on Route 

30. Her husband Rex is a projectionist, 

employed at the Woodland Drive-In near 

Munhall . . . Alfie Kuhn, longtime WB and 

PFC shipper who suffered a heart attack 

late last summer, has regained his health, 

and he expects to return to film shipping 

duties. 

"The Longest Day," in our opinion the 

best of the so-called special production releases, 

came off of the Fulton Theatre 

screen after exactly three months . . . Phil 

Katz, former SW house manager and in 

recent years in the ad agency business, 

now is promotion director for Samuel M. 

Hyman's North Hills Shopping Center 

where SW will operate an indoor theatre 

Ernest Stern, wife of the Associated 

circuit executive, was in New York on a 

spring vacation. 

Harry Schochet, UA auditor, was on the 

job here. Harry's son Bob is the clever cartoonist 

for Swank, TV Guide, Sports Afield, 

Knight, Gent and such magazines, plus various 

tradepapers . Muller, who died 

recently, was the brother of John Muller of 

the Drake Theatre, Oil City . Elizabeth 

Phillips of the Grand Theatre, Philippi, 

W. Va., fell down steps and broke an arm. 

Blumberg Bros., Inc., 130S Vine Street, Philadelphia—Walnut 5-7240. 

National Theatre Supply, Philodelphia— Locust 7-6156 

Superior Theatre Equipment Compony, Philadelphia—Rittenhouse 6-1420 

National Theatre Supply Co., 500 Peorl Street, Buffolo, N.Y.—TL 4-1736 

Charleston Theatre Supply, 506 Lee Street, Charleston 21, West Virginia 

Phone 344-4413 

— 

36! BOXOFHCE :: April 1, 1963 E-7

, . , Nathan 

. . Universal 

This 

. . . Joseph 

. . Joseph 

WASHINGTON 

Uarl«r Davidson. Independent Theatres. 

Inc.. has bt-en deslifnated as buyer and 

booker for Charlr.s C. Uncoln of Lincoln 

Theatres. Marlon and Abingdon. Va.: Barney 

Frank of the Olymont Theatres. Indian 

Head. Md.; and Garrett Van Meter of 

the High Rock Drive-In. McCool. Md. 

Harry Goldberf. who has charge of advcrtlalnK 

at SUnley Warner home office 

spent a day last week conferring with 

Frank LaFalacc. local SW publicist . 

Jack Foxe. MOM publicist, called on the 

various exchanges in the south and southwest, 

during the week of the 18th. to set 

up campaigns on current and future MOM 

releases . . . Similarly. Columbia's publicist. 

Sid Zlns. was calling on the exchanges at 

PitUburgh and Cleveland in the Interest 

of "Lawrence of Arabia." 

Donald Banich. the Defense Departments 

chief of the motion picture division. Invited 

guests to a screening of "The Pentagon 

Report. " second annual film report 

covers Asia. Berlin and Cuba. It 

shows how wars are being combatted by 

counter Insurgency, a major development 

of the year In the defense of the free world. 

The film was previewed on the 27th at the 

MPPA . also used the MPPA 

newly equipped Academla Theatre, on the 

22nd. for the screening of "Tammy and the 

Doctor." 

Milton A. Lipsner, Allied ArtisU' branch 

manager, will be the speaker and host to 

the Motion Picture and Television Council 

at the AA exchange on the 8th. This will 

be the councils first visit to Pllmrow to 

observe and hear about the various operations 

m connection with this phase of the 

industry. 

Robert Ryan, who was seen here recently 

in "Billy Budd. " emceed the Eleanor Roosevelt 

Peace Award dinner on the 31st at the 

Sheraton Park. Former Ambassador James 

J. Wadsworth was the Award's recipient 

D. Oolden. Commerce Dept. 

Scientific. Photographic, and Business 

Equipment Division director, who left for 

Cologne. Germany, to attend the Interna- 

Itonnl Photo and Cine Exposition, will remain 

In Kurop

3Biets 

• 

- 

lie first 

idDLLYWOOD 

NEWS AND VIEWS OF THE PRODUCTION CENTER 

(Hollywood Office—Suite 320 at 6362 Hollywood Blvd. 

Back-to-Back Schedule 

For Two in Puerto Rico 

HOLLYWOOD—"Six Days to Hell," a 

screenplay by Don Devlin and Jack Nicholson, 

has been added to Robert L. Lippert's 

production slate for 20th-Fox, with Jack 

Leewood due to handle the producer-director 

reins. The picture will be shot backto-back 

with "Harbor Lights" in Puerto 

Rico. Miriam Colon has been cast in both 

pictures, with Maury Dexter as producerdirector 

of "Lights." 

t to Manme 

Tlie- 

H of to 

has had 

; of Greek 

;tf Part; 

business. 

antiiii*' 

Idel 

tie 

.lord Bell 

pit- 

Fi»^ 

.tie as. 

e pern's 

Mark Robson, whose "Nine Hours to 

Rama" is an upcoming 20th-Pox release, 

will direct "The Prize," which Pandro S. 

Berman will produce at MGM with Paul 

Newman and Elke Sommer topping the 

cast. The screenplay is by Ernest Lehman, 

with filming expected to start within the 

next two months. 

Producers Richard Bernstein and Edward 

Critchfield will launch "Laughter in 

Hell," a sea drama, in June. The story ia 

by Bernstein. No release has been set. 

Producers Samuel Bischoff and David 

Diamond are completing negotiations for 

Allied Artists to release "Evil Wish," suspense 

thriller for which they have signed 

Barbara Stanwyck. Two other top stars are 

being sought for the leading roles. An early 

summer start is scheduled. 

Earl Holliman, star of NBC-TVs Wide 

Country series, plans to leave for London 

where he has received offers to appear in 

"Innocent Gunman," to be produced by 

Independent Artists, and "The Finished 

Room," both scheduled to begin shooting 

within the next two months. 

H. Jacobson to 'Terror' 

HOLLYWOOD — Roger Corman, president 

of the Filmgroup, announced Harvey 

Jacobson will be executive producer of 

"Castle of Terror," starring Boris Karloff 

and to be made in color and Panavision. 

The picture is scheduled to be released the 

early part of June. 

Robert Anderson on 20th-Fox Script 

HOLLYWOOD — Robert Anderson is 

scheduled to do the screenplay of 20th- 

Pox's "The Sand Pebbles," to be produced 

and directed by Robert Wise. The studio, 

with this signing, now has 12 writers on the 

lot. 

AT 'THE VICTORS' PARTY—At the party hosted by Sol Schwartz, head of 

Columbia Studios, for five of the male stars of Carl Foreman's "The Victors," are 

Peter Fonda, James Mitchum, Euan Lloyd, advertising-publicity director for Highroad 

Productions, Sol Schwartz, Michael Callan, George Peppard and Vincent 

Edwards. 

Rod Lauren Heads List 

Of 12 Future Stars 

HOLLYWOOD—Rod Laui'en tops the list 

of "Hollywood's 12 Greatest Stars of the 

Future" in the 15th annual selection of 

Jose Jasd, whose syndicated articles on 

filmland appear in seven countries in 

Spanish-language publications with an 

estimated circulation of 33 million. The 

other stars honored are Terence Stamp, 

Suzanne Pleshette, Robert Walker jr., 

Peter Fonda, Sarah Miles, Peter O'Toole, 

Ty Hardin, Elsa Cardenas, Stefanie 

Powers, Peter Mann and Christine Kaufmann. 

Jasd lauded Lauren for his role in "Black 

Zoo" as a mute and as an opposite type, 

that of a loquacious outlaw, in "The Gun 

Hawk." 

Beatty to Star in 'Lilith' 

HOLLYWOOD—Warren Beatty has been 

signed by producer-director Robert Rossen 

to play the starring role in "Lilith," 

which Rossen's Centaur Productions will 

film for Columbia release. The picture is 

being based on the novel by J. R. Salamanca 

which was published about a year 

and a half ago. 

Elizabeth Taylor Sues Stores 

LOS ANGELES—Charging unauthorized 

sale of "Liz Taylor" blouses ticketed "The 

Liz Taylor Look," the actress filed suit 

in L. A. Superior court against Hartfield 

Stores, Inc. Damages of $1,000,000 are 

asked, in addition to an accounting and 

cut of the profits derived from sale of the 

item, plus a permanent injunction against 

their further sale. 

'Lawrence' Selected 

As NAB Merit Winner 

MONTROSE, CALIF. — "Lawrence of 

Arabia" has been designated for the Award 

of Merit by the National Audience Board, 

which reviews films to determine their 

entertainment and audience age suitability. 

The only other Award of Merit given 

by the NAB since it was founded in 1954 

went to "Hand in Hand" in 1960. 

Peter Goelet, New York industrialist, 

founded and still heads NAB, which includes 

representatives of churches of all 

faiths, American Legion, Parent-Teacher 

Ass'ns, Los Angeles city schools. Eastern 

Star, Masonic Educational Club, U.S. Air 

Force Mothers, Welfare League of Beverly 

Hills, Faculty Club and others. In all, more 

than 70 Southern California organizations 

were polled. To gain an Award of Merit, a 

picture must achieve a minimum of 75 per 

cent total positive answers to several questions. 

Tabulation showed that more than 

75 per cent of the NAB participants would 

recommend the film to friends. The picture 

was recommended unanimously for 

adults but not for the entire family. 

Armendariz in Connery Film 

LONDON—Pedro Armendariz, famous 

Mexican star, has been signed for the important 

featured role of Kerim in the 

forthcoming Eon Production of "From Russia, 

With Love," the second Ian Fleming 

spy thriller starring Sean Connery. The 

picture will be made in Technicolor starting 

April 1, produced by Harry Saltzman 

and Albert R. Broccoli for United Artists 

release. 

BOXOFFICE :: April 1, 1963

Creek Separates Screen, Ramp Area 

Of Bagdad, Ariz,, Canyon Drive-In 

BAGDAD. ARIZ — A drive-ln theatre 

which has Its screen on one slope of a 

canyon and its ramp area on another slope, 

with Bridle creelc In between. Is beginning 

Its seventh year ol operation near the center 

o( thU inlnln« community. 

"Rough terrain dictated the design." Jim 

FILMACK 

HAS ALWAYS LED 

THE flELD fOR TOP 

QUALITY AND SPEED 

SPECIAL 

TRAILERS. 

I12T S. Wibiih 

CllKi(> &. III. 

^BSn 

ENDLESS 

BURNS TH( ENTIRE ^^SJfQTnH 

POSITIVE ROD ^nWQSH 

So.. Carbon Coit 

^1 -^MMjjM

. . "Special 

^ NOMINATIONS! 

^^ NOMINATIONS! 

^^^ MORE NOMINATIONS! 

f f 

THE 

Unusual . . . 

CIDILLIC 

JJ 

Striking . . . 

Heartwarming . . . 

Humorous . . . 

When a featurette receives this 

type of acclaim 

from diverse sources ... it has to be 

top entertainment. 

Here is a 21 -minute 

"featurette" . . . which 

can pull audiences 

on its own. 

If you are skeptical, show 

this film to your local 

newspapers and radio-TV 

commentators and M.C's. Tell 

the schools the type of film 

you are playing . . . it's about 

your Spanish-speaking community; 

a wry story about the fortunes 

of people who get a break. 

"The Cadillac" 

transports you to 

new heights for a 

"featurette." 

Enjoy publicity you never bad before. 

Los Angeles Times carried two columns. 

Citizen News gave it an entire spread. 

AWARDS ! ! ! NOMINATIONS ! ! ! 

^ 1 Annual Award of the American Cinema Editors on March 23, 1963 . 

Subject." 

Award for a Short 

tV-A- 2. Academy of Motion Picture Arts and Sciences "Nominated for on Oscar in Short Subjects" (1963 

Oscars). 

-i^-ir^ 3. Chosen as outstanding by Columbia Broadcasting System search for new talent. (1963) 

NOW PLAYING WITH "SUNDAYS AND CYBELE" IN ART HOUSES 

. . . first-run houses ... all situations. 

Book It NOW! 

UNITED PRODUCERS RELEASING ORGANIZATION 

1660 Cordova, Los Angeles 7, California 

Phone RE 3-9181 

BOXOFFICE :: April 1, 1963 W-3

" 

r, 

. . . Robert 

. . . Sam 

. . Mac 

. . Jules 

. . Jack 

. . 

'How West Was Won' Builds to 500% LOS 

In Its 5 th Week in San Francisco 

SAN KKANCI.SCo iii.- liuldoveis on 

Market strci'l did ftii avoraKf business 

throUKhout the week. •Fieud' opened at 

the Staue Door with a Kood 200 per cent, 

while -Love Is a Ball" opened at the Esquire 

with a steady 100 per cent. Figures 

went up to 500 per cent (or "How the West 

Waa Won" with the blgKest week so far. at 

the Clnrrama-Orpheum. 

Aycro^ K 100) 

C.~:rarn, i.;f,...r. Mo« the W«l Wm Won 

500 

(u,... 

. I. o Boll I *i 100 

40 Poundi ol Troubk (Univ), 3rd wk. 90 

c— llolton Style Embouy), 19th wk. 90 

Oari ol Wine and Rous (WB). Sthi »k 100 

^r ft.m,-.: fopa'i OcMcotc Condition (Para). 

Unite] Arf.\t\ Lowronco of ArobM 

Voo^» -TIOTtKon A/tcca). 2rv1 «l 

Warf.rig« Drive 

Hollywood 38. Collf. OLdflald 4-0860 

80 

90 

.150 

Hawaii Los Angcici, Wilfern—Th« Courtihip of 

Eddio'i Father IMGM) 85 

Hillslrect, Four Star— Phocdro (Lopert). gen rcl . . 65 

Lido— Love and Loiceny (Maior), 2nd wk 75 

Musrc Holl—Freud (Univ). 15th wk 90 

Orpheum, Hollywood—Somion and Itie 7 Mirocln 

of the World ( AlP) 115 

Pix—ButteHield 8 (MGM); A Place in the Sun 

.Parol, rciuues 65 

Pontogcs—Gypjy (WB), Uth wk 125 

Poramount— Diamond Head (Col), 6th wk 100 

Stotc, Ins. Village. Loyolo, El Rcy—A Girl Named 

Tomiko (Paro) 

Boldwin— Days of Wine ond 

90 

'West' Is the Big Leader 

In Just-Fair Denver 

DENVER— In a week characterized by 

the advent of numerous small, independent 

attractions. "How the West Was Won" 

Creil The Music Man .'. i 

' • , 

. 

"Wssf and "Lawrence' Lead LA 

In Unusually Spotty Week 

had virtually no stiff competition for local 

LOS ANGELES 

- Nothing unu.sual about leadership, 

films as "Days 

although 

of Wine 

such 

and 

highly 

Roses." 

rated 

"Son 

the overall first-run scene except for the 

Kood pace set by "Sundays and Cybcle of Flubber" and "Diamond Head" still 

which continued solid at 175 In Its fifth were holding their own in extended runs. 

frame and "To Kill a Mockingbird" holding 

Aladdin The Longest Doy 20th-Fox), 2Ut wk 100 

o» Centre— Doyj Wine ond Roses (WB), 5th wk 100 

Cooper —How the West Was Won (MGM-Cineromo), 

a steady 150. "Gypsy" upped Its gross 

to a 125 while hard-ticket "Mutiny on the 3rd wk 300 

Bounty" chalked up a 165 In Its 19th week. 

The Monchurion Candidotc 

lin 

Hard-tlcketers "How the West Was Won" 

„- K 

Oenhr:f Mutiny on the Bounty MGM). Uth wk. 100 

and "Lawrence of Arabia" were racking up 

Dcnvc- Son of Flubber 'h v%k 100 

.s^.irp), h Esquire Next to No Time Corry On, 

tremendous takes. 

Orpheum— Mill of the Stone Women (Parodc); 

Troumo (Porodc) 

Paramount- Love Is o Boll (UA), Moke Woy for 

Towrw— Diamond Hcod (Col), 5th 

Fullerton. Calif.. Plant 

of the 26-ounce family size. 

ANGELES 

Cberrill C. Corivln, president of the Metropolitan 

Theatres, has been elected to 

the board of directors of the Executive Life 

Insurance Co.. of Beverly Hills. Announcement 

was made by Otto Forst, president 

. . . Jerry Zigmond. formerly in charge of 

Paramount Theatres in Los Angeles and 

San Francisco and now affiliated with 

ABC Television, visited along Filmrow . 

Roy B. Dickson sr.. Theatre Service Corp. 

and a long time Filmrowite, died last 

week. Roy came to Los Angeles many years 

ago from Kansas City. 

A Filmrow committee, headed by Mel 

Anderson of 20th Century-Fox exchange, 

has completed arrangements for a luncheon 

honoring Bjorn Foss. a long time 

20th-Fox salesman and a favorite of both 

distribution and e.\hibition. The luncheon 

will be held on Tuesday. April 23. at the 

Roger Young Auditorium. Tickets are 

available immediately and can be secured 

from any Filmrow salesman . Berwick, 

field supervisor of "Lawrence of 

Ai-abia." Columbia production, went to 

Hawaii to set up premiere in Honolulu . . 

. 

Ezra E. Stern, popular Filmrow^ attorney, 

celebrated his birthday while in New York 

on business. 

Robert L. Kronenberg, president of Manhattan 

Films International, has announced 

the addition of Charles Birchard to the 

company's sales staff in San Francisco 

L. Lippert's Criterion Theatre 

in Medford. Ore., having just been remodeled 

and refurnished, has been reopened 

with Lippert hosting a dinner for 

the civic and prominent business officials 

of the town . Sinift, owner of the 

Del Mar Theatre. Los Angeles, celebrated 

a 25th anniversary of continuous operation 

of that theatre . Gerelick, general 

sales manager of Favorite Films, returned 

from a two-week tour of the exchanges. 

Wins Dr Pepper Co. Award 

FULLERTON. CALIF.— Fn.st place honors 

in Dr Pepper Co.s monthly competi- 

Ben Bronstein and son Bill, formerly 

tion for the President's Award in February 

of the Sunair Drive-In Theatre. Cathedral 

were captured by Charles H. Schugt City, was on Filmrow for business, and con- 

and his local Dr Pepper Bottling Co. staff. ferred with Sero Amusement Co.. present 

Schugt. president and general manager of operators of the Sunair Drive-In Theatre 

the plant, was recipient of a cash award of 

Decker, sales manager, and Stan 

$750 and a certificate presented by Wesby Dutkln, controller of the Herts-Lion Distributing 

R. Parker, chairman and president of the 

Co., visited on Filmrow. 

Dr Pepper Co.. which has headquarters In 

Dalla.s. Parker flew here to make the presentation. 

Walter Greene Is Dead 

Parker pointed out that the Fullerton LOS ANGEn.ES— Walter Greene. 69, died 

plant had programmed nine sales objectives 

after a lengUiy illness and services were 

held on Wednesday ( 27 at the Pierce Bros. 

in 1963 and had surpa.ssed the Feb- 

niury objectives of the campaign in every HoU.vwood Chapel. 

) 

Prior to coming to 

cn.se. The nine specific objectives Include: Hollywood In 1923 he was with film 

point of sales placement, hot Dr Pepper theatres and exchanges, as well as tradepapers 

In New York, Toronto and Philadelphia. 

.siimpllng demonstrations: new accounts: 

new dietetic Dr Pepper accounts; vendor 

Over the years he was with Daily 

placements; truck repainting; case sales Variety. Film Dally and Just before his 

increa.se; .special displays and Introduction 

death was a Hollywood Reporter staffer. 

His wife Prances survives. 

-a F. Shearer C 

F. Sheerer C 

2-S616 

ompony. Lot Anqelet— Republic 3-1 

mpony. Son Francisco— Underhill 1-11 

r Company, Seattle MAIn 3-S247 

pony, Portlond—Copitol 8-7543 

& Inspection Bureau, Denver— Ace 

BOXOmCE

69,iii«l 

"NO EXIT" is 

BOX OFFICE!.. 

Zenith International's "NO EXIF is currently being 

booked and played by the outstanding major circuits^ including 

STANLEY WARNER, INTERSTATE, RKO, UNITED ARTISTS CIRCUIT, 

LOEWS, BUnERFIELD, TRANS-TEXAS and VIDEO THEATRES. 

"NO Exir 

NO EXIT" 

stars 

is based on the 

VIVECA LINDFORS, 

world - renowned 

RITA 

GAM, 

play 

by 

MORGAN STERNE 

JEAN -PAUL 

SARTRE 

and BEN PIAZZA 

"NO exit's" screen play is by the distinguished 

American playwright, George Tabori. It is bold and outspoken! 

"NO exit's' direction by Tad Danielewski is hard-hitting, 

faithful to the brilliant script and of the highest calibre. 

ntti 

» 

"NO EXIT" is 

BOX OFFICE!. 

nd, Daily 

before 1* 

ZENITH INTERNATIONAL FILM CORP. 

1501 Broadway, N. Y. 36, CH. 4-1395 

/VEST COAST: Manhattan Films 

[CHICAGO: Russen Films 

DETROIT: Albert Dezel Prod's. 

"JEW ENGLAND: Edward Ruff Assoc. 

/VASHINGTON, D.C.: Boxoffice Attractions 

N. Y. STATE: Pan World 

SOUTHEAST: Don Kay Enterprises 

SOUTHWEST: Don Kay Enterprises 

PHILADELPHIA: Capital Film Exchange 

CLEVELAND: Selected Pictures

• PI .f 

. Konioi 

. 

. 

. . Agnes 

. . 20tlT-Fox 

All-Electric Kitchen Installation 

At LaHabra First in PD-I Circuit 

LC5S ANGELES — The new La Habra 

Dnvp-In Th.-«rr»>, located on Imperial 

HI:-' 

"^ '- miles cast of here, has 

!>.. by the Southern Califi, 

for winning its all-elcctrir 

fl The La Habra Is the 

first ill iht I'atific Drive-In Theatre Corp. 

circuit to feature all-electric food concession 

facilities. 

The Pacific manaKcmcnt. however, is 

golnK all-clectric in Its snack bar operations 

at all of Its new drivo-ins. Including 

thosM- planned for Immediate construction 

at Tu.stin. Fountain Valley and Laguna 

Beach, according to Zack Beiser. circuit 

suportntondcnt of construction. 

Robert C. Beers. La Habra manager, 

pioneering the all-electric operation, said, 

"It's much cleaner. There's no compari- 

.lon. " adding that after eight months of 

2 l-mr. lo( ^5 n 

operation Its maintenance problem is 

practically nil. 

"We've never yet had to wash the ceiling 

or walls of our snack bar, except to remove 

shoe marks along the baseboard, " he said. 

The La Habra snack bar has four serving 

lanes and four sets of identical counters, 

all served from an electric cooking 

center. 

The all-electric equipment includes tiA'o 

ice makers, two coffee ums, a 60-cubic-foot 

refrigerator, a 60-cubic-foot freezer, griddle, 

deep fryer, hot plate, food warmer, 

pizza oven, three bun warmers, two fudge 

warmers, four coffee servers, four display 

warmers, eight popcorn warmers, four ice 

cream display cabinets, four hot chocolate 

dispensers, four l)everage dispensers, four 

cash registci-s, two baby bottle warmers, 

two 30-cubic-foot storage freezers, two 

four-hole and one six-hole storage freezer, 

a popcorn popper, a bun steamer, hot water 

i 

heater and four room heat pumps air-conditioners 

I 

Blind Babies Foundation 

Headed by L. S. Hamm 

HAN FRANCISCO — L. S. Hamm was 

e'fctrd president of the board of trustees of 

the Variety Club Blind Babies Foundation 

at its annual meeting in February. Other 

officers elected for the 1963-1964 term 

include Mrs. George T. Cameron and Irving 

S. Levin, vice-presidents: Earle H. Le- 

Masters, treasurer: Homer Tegtmeier. secretary, 

and Benjamin Bonapart, executive 

.secretary. 

The remaining trustees, all of whom 

were recently chosen to serve by the board 

i)f canva.smen at the annual mceling, are 

A. Bluinenfeld. Dr. Henry L. Gardiner, 

Samuel C. Levin and Chester McPhee. 

The foundation, which covers the territory 

north from Fresno to the state line, 

has "graduated" more than 1.000 babies. 

The present case load is 180. Funds for the 

operation of the foundation, budgeted at 

$42,500 this year, according to Hamm, are 

rai.sed through voluntary contributions. 

sencf/ne IH 

1 ycor (or $3 Q 3 yean for $7 

»ri«.rtoBe« Encloied Send Invoice 

SAN FRANCISCO 

Ronald Therence of the Oakland Public 

library was scheduled to address the 

1 

Monday 1 < meeting of the East Bay Motion 

Picture and Television Council on "The 

" 

Transition From Book to Film in keeping 

with National Library Week . . . The 

Women of Variety will fete Agnes Eckels 

at a smorgasbord luncheon Tuesday i2i 

in the Jack Tar Hotel, after which there 

will be a short meeting and cards. 

The Variety Club is sponsoring a "Reno 

Fun Express" weekend in the Nevada city 

at $36 per person, which includes roundtrip 

fare, dancing and buffet on train, two 

nights in a hotel or motel, entertainment 

and a $10 hospitality packet. Reservations 

will be limited to the first 200 calling Barney 

Levy. OR 3-9835, or Chan Carpenter, 

TU 5-0491, by the 12th. The time is April 

26, via Southern Pacific, returning Sunday 

evening 1 28 1 

A divorce was granted in Redwood City 

recently to actress Jeff Donnell from third 

husband John L. Brickler . . . The first 100 

women attending the opening night of 

"Love Is a Ball " at the Esquire, New Royal 

and El Reno Drive-In received title song 

recordings . Cannon left the AA 

staff with the closing of the accounting 

department. 

The Variety Club Mixed Bowling League 

will hold its annual dinner dance April 20 

at the Concord Inn . is preparing 

to move to the Warfield Theatre 

building from the Fox Theatre, which is 

being razed. 

Bob Apple, who was manager of the Fox 

Theatre when it closed, is now manat:( 

the Paramount in Oakland, the hi 

where he started as doorman in 1935. Huj 

assistant is Ken King, who was transferrec, 

from the California Theatre in Berkeley 

He was replaced there by Charles Minehar' 

of the Grand Lake Theatre. Apple sue 

ceeded Jack Lucy, who took over as man 

ager of the Grand Lake. 

'She's Mine' Will Launch 

New 20th-Fox Schedule 

HOLLYWOOD — Audrey Meadows wa| 

cho.sen by 20th-Fox to play Jimmi 

Stewart's wife in "Take Her. She's Mine, 

which launches the return to production o 

the lot. Henry Koster will produce-direc 

with Sandra Dee. on loanout from Unl 

versal. costaiTing. 

Dame Edith Evans, who created an 

played the role for 19 montlis on the slat 

m London, where the picture is being mad 

was signed by producer Ross Hunter f( 

the impoitant role of Hayley Mills' granc 

mother In "The Chalk Garden," beii 

filmed by Quota Rentals Ltd., for Un 

\ersal release. 

r 

•'lfAT«E 

H 

ZONE 

STATt., 

POSITION 

'f TlONAl FILM WIIKIY 52 issues a year 

C"> 24, Mo 

Leslie H. Martinson, who directed "F 

109, " has been assigned by Jack L. Warn 

to direct "A Distant Trumpet, " forthcor 

ing adventure drama based on the be.'- 

.selling novel by Paul Horgan. 

Agnes Moorehead has been cast for 

important role in the Jerry Lewis Par 

mount comedy, "Who's Minding t 

" 

Store? It will be produced by Paul Jor 

and directed by Frank Ta.shlin 

BOXOmCE 

April ' "llOF:

Pacific Drive-ln Theatre Corporation wins 

ALL- ELECTRIC 

I 

BUILDING AWARD^ 

HNTER 

SECTIOH 

All-electric snack bar streamlines service for movie-goers 

CONGRATULATIONS to manager Robert C. Beers 

and the Pacific Drive-ln Theatre Corporation 

upon receiving the All-Electric Building Award 

for the company's latest snack bar at its La 

Habra Drive-ln Theatre. 

The All-Electric Building Award is a mark of 

electrical excellence, given only to buildings 

which meet these rigid requirements: 

MODERN LIGHTING - designed and installed for 

maximum efficiency with the specific intended 

use of the building in mind. 

COMFORT CONDITIONING — indoor climate controlled 

automatically year 'round. 

FLAMELESS ELECTRIC WATER HEATING — occupying 

minimum space, furnishing continuous and 

abundant hot water at low operating cost. 

ALL-ELECTRIC FOOD SERVICE EQUIPMENT — for 

greater accuracy, speed and versatility in food 

preparation at minimum cost to customers. 

MODERN-ENGINEERED WIRING — Only a building 

designed to all-electric standards has the 

overall electrical capacity to meet the power 

requirements of modern business and industry. 

Every year,.more and more farsighted business 

men are discovering that the all-electric way is 

the modern way to a profitable operation. 

Southern California Edison 

DJXOFFICE :: AprU 1, W-7

. . Martin 

. Jack, 

.> T* 

Branch 

. . Henry 

. . Atlas 

J,„ 

DENVER 

£)lck Klein, who operates llic Trojan Theatre. 

Lomrmont. has taken over operation 

of the Star-Vue Dnvc-In from former 

owner Carl HrtlbtrK of Albuquerque 

Borcherdt has closed the Nucla 

Theatre. Nucla . Tlie North Drlvc-In 

remains closed due to damage suffered In 

a severe windstorm 

. . . Commonwealth 

booker Prcd Knlll was hosting Commonwealth 

district manaKiT Wally Kemp and 

Casper. Wyo.. city maimKer Sh.lby Bourne 

son of Dick Fulhani of 20th Century-Pox. 

was hospitalized with a virus. 

. 

. 

Columbia screenid "Lawrence of Arabia" 

at the Aladdin for meml)eis of the press 

and the Industry manager Jack 

Lustig and office manager Nellie Segelstrom 

of National Screen Service attended 

meetings In Los Angeles Prledel 

Is happy with having three Parade 

Pictures playing downtown Denver theatres 

all at Mil- '.;im.' tirm- Mill of thf Stone 

U« ARTOE DELUXE 

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' 

Women" and "Trauma at the Orpheum 

and "Make Way for Lila " at the Paramount 

Theatres has reopened the 

. 

Holiday on a fuUtlme basis with an art 

house policy. This is the third Atlas parttime 

theatre in Denver to have switched 

to a fuUtime basis. The other two are the 

Oriental and the Ritz. 

Visitors on the Row were Tom George, 

Sioux Dnve-In. Rapid City, S.D.: George 

Kelloff. Star Drive-In. Monte Vista: John 

and Jean Wood. Zia. Springer, N.M.; Tom 

Hardy. Egyptian, Delta; Frank Aydelotte, 

Aggie. Fort Collins; Bud Tiaxler, Cliff. 

Wray; Joe Machetta, Emerson, Brush; 

Larry Starsmore and Howard Campbell. 

Westland Theatres. Colorado Springs; Sam 

Pelnstein, Lincoln. Limon; J. K. Powell. 

Yiuna. Yuma; Frank Piazza, Fox, Walsenburg: 

R. L. Stanger, Evans Drive-In. and 

Art Goldstein, Uptown Theatre, Denver. 

Norlh Star Drive-In 

Completed in Ogden 

OGDEN. UTAH—A new de luxe drive-in 

lia.s been completed in the north section of 

the city by Marcus R. Stephens, who owned 

and operated the Mount Ogden Drive-In 

here for 15 years. Stephens sold the ground 

of the Mount Ogden Drive-in in 1962 to a 

New York firm which Is developing a 

shopping center on the site. 

The new Stephens alrer has a capacity 

of 624 cars. Named the North Star Auto 

Theatre, it features the finest equipment, 

including new XL high speed projectors. 

Dodds' screen offerings. 

"The newest sound and projection equipment 

In this area, with both stereophonic 

and optical sound, are used to make this 

popular theatre one to be appreciated by 

moviegoers." said the Telegraph. "A snack 

bar featuring popcorn, soft drinks, and 

candy Is al.so provided for the pleasure 

of patrons." 

The Bibb Is owned and operated by the 

Wels Theatre Co. of Savannah. Dodds has 

been manager here for the circuit for ten 

MGM Medical Film Starting 

HOLLYWOOD -^ Director Buz/ Kulik 

and writer John T. Kellcy were signed to 

direct and write "The Handcuffed Hands"" 

for MGM. An original story based on the 

driuna of modern medicine. Uie plctun" 

will be produced by Ted Richmond. Kelley 

Is the llr.sl MGM-TV writer to advance 

directly to writing motion picture screenplays. 

Both have worked In close association 

with maiv outstanding television 

hows. 

vsley's costars in '"It Happened 

ild"s Fair" for MOM are Joan 

d Gary Lockwood. 

ALBUQUERQUE 'I 

T ouis Gasparini has resigned as city manager 

here for Frontier Theatres, which 

operates six indoor 

and two outdoor 

theatres in this area, 

to become manager 

of the new Winrock 

Theatre which Fox 

Intermountain is constructing 

in the Winrock 

Shopping Center. 

Lou J. Avolio. 

who has been Gasparini's 

assistant, has 

been promoted to succeed 

him as city 

Lou Avolio 

manager. A native 

of Buffalo. N.Y.. Avolio became acquainted 

here when he served as motion picture 

service booker at nearby Kirtland Air Force 

base from 1945 to 1948. He came back to 

Albuquerque in 1950 as assistant to Gasparini 

in charge of advertising and exploitation. 

Avolio, 35, and his wife have 

two children. The local operation, incorporated 

as Albuquerque Theatres, employs 

about 160 persons in its eight theatres. 

A. L. Royal Circuit Buys 

Two Alabama Theatres 

From Sruthcast EJi'u.i 

LANETT. ALA.—A. L. Royal, owner of a 

circuit with headquarters in Meridian. 

Miss., has purchased the local Lanett Theatre 

and the Hi-Way Drive-In. Shawmut. 

Ala., from a Lanett company headed by 

L. J. Duncan. Royal took over the proper- 

Macon Telegraph Features 

tics as of 

Story About Bibb Theatre 

March 1. 

From Sauthcast 

Royal said he planned some renovations 

Edition 

MACON, GA. — Manager Ernest Dodds in the Lanett Theatre and also planned to 

and the Uibb Theatre, along with the Bibb's install an improved sound system at the 

drive-in theatre. 

out.slanding screen booking for the spring, 

The Lanett Theatre Building, which 

received feature treatment in a recent 

Sunday edition of the Macon Telegraph. Duncan and associates purchased from 

The Telegraph ran Dodds' picture and West Point Manufacturing Co. in 1950. had 

urged readers to plan to take their family been leased by Duncan's company for 19 

to the theatre soon and often to enjoy 

years and 11 months prior to purchase. The 

property on which the Hi-Way Drive-In 

is located is under lease from the Word 

family. Duncan said. The lease has around 

20 years to run. 

Duncan, who has operated theatres In 

this area for 33 years, said he now represents 

the Jerrold Electronic Corp. of Philadelphia, 

a foremost builder of cable TV. 

Duncan's territory will be Alabama. Georgia, 

and Florida, although he will continue 

to live here. 

Robert Quits Telenews 

To Join Allegro Film 

NEW YORK—Harry Robert, sports editor 

of Telenews and News of the Day for 

the past 12 years, has resigned to join 

Allegro Film Productions as executive producer, 

writer and director of all types of 

films. Robert will again be working with 

Jerry Forman, who founded Allegro, as the 

two had jointly produced "The Big 

Moment." an NBC network series, when 

Uiey were both with Hearst-Metrotone 

News. 

Robert had been turning out the Telenews 

weekly news review, in addition to 

•"This Week in Sports"" before leaving 

Hearst-Metrotone.

— 

— 

— — 

'Mockingbird' Starts 

Fast in Kansas City 

KANSAS CITY—"Days of Wine and 

Roses" closed out a record-breaking fourweek 

run at the Paramount with a strong 

135 per cent the same week "To Kill a 

Mockingbird" was enjoying top-level firstweek 

business at the Plaza and "Love Is 

a Ball" was unusually strong in a second 

week at the Brookside, with good word of 

mouth getting much of the credit. "The 

Wonderful World of the Brothers Grimm" 

closed out a fine 32-week run at the Empire 

with a 125 per cent score and "How 

the West Was Won" promised to be a worthy 

successor in that house. 

(Average Is 100) 

Brookside— Love Is o Boll (UA), 2nd wk 315 

Capri Mutiny on the Bounty (MGM), 13th wk. 100 

Empire— "How the West Was Won" opened the 28th 

Kimo A Coming-out Party (Union), 3rd wk 100 

Paramount Doys of Wine and Roses (WB), 4th wk. 135 

Plaza To Kill a Mockingbird (Univ) 385 

Roxy The Courtship of Eddie's Father 

(MGM), 2nd wk 90 

Saxon Lawrence of Arabia (Col), 5th wk 125 

Uptown— Son of Flubber (BV), 5th wk 200 

'Long Day's Journey' Makes 

Long-Awaited Chicago Bow 

CHICAGO—The business picture was 

quite humdrum, with two films holding up 

the gross honors for the week. "Long Day's 

Journey Into Night," newcomer at the 

Carnegie, had a big opening. "To Kill a 

Mockingbird" was still strong in the fourth 

week at the United Artists. 

Capri Have Figure Will Travel (SR), Pin-Up 

Camera (5R), 2nd wk 1 30 

Carnegie Long Day's Journey Into Night 

(Embossy) 200 

Cinestoge Lawrence of Arabia (Col), 11th wk. 215 

Cinema David and Lisa (Cont'l), 6th wk 155 

Chicogo Days of Wine ond Roses (WB), 2nd wk. 140 

Esquire Billy Budd (AA), 3rd wk 1 70 

Loop The Robe (20th-Fox), reissue, 2nd wk 135 

McVickers— How the West Wos Won (MGM- 

Cinerama), 5th wk 200 

Monroe—The Young Go Wild (Madison-SR); Odd 

Obsession (Harrison) 1 25 

Oriental The Courtship of Eddie's Father (MGM), 

2nd wk 165 

Roosevelt Follow the Boys (MGM), 2nd wk 100 

State Lake— Son of Flubber (BV), 6th wk 135 

Surf The Reluctant Saint (Davis-Royal), 3rd wk. 165 

United Artists To Kill a Mockingbird (Univ), 

4th wk 200 

Woods Papa's Delicate Condition (Para), 

3rd wk 155 

World Playhouse 7 Capital Sins (Embassy), 

3 Big, New Titles Compete 

With Spring in Indianapolis 

INDIANAPOLIS—Spring came to town 

over the weekend, along with several new 

attractions—resulting in business that was 

very good in most cases but not as high as 

might otherwise have been expected. 

"Mutiny on the Bounty," "To Kill a Mockingbird" 

and "Diamond Head" all were going 

big. 

Circle Diamond Head (Col) 250 

Encore Electro (Lopert) 115 

Esquire The Miracle Worker (UA), return run ..110 

Indiana Mutiny on the Bounty (MGM) 275 

Keiths—To Kill o Mockingbird (Univ) 200 

Loews The Courtship of Eddie's Father 

(MGM), 2nd wk 100 

Lyric—The Longest Day (20th-Fox), 15th wk 125 

Letter Writers Defend 

Industry vs. Censors 

Edit 

Hartford—Encouragingly, first "Letters 

to the Editor" responses in tlie 

Hartford newspapers to state representative 

Quirk's proposal that the 

state legislature approve a motion picture 

censoring authority, have favored 

the film industry. 

One letter asserted: 

"Let the Puritans censor whatever 

they like. Let them boycott theatres. 

Let them write letters to editors or 

buy newspaper space for their movement. 

But by all means, never give to 

them the power to speak for the public. 

"Don't give them the right to ban 

public showings at their discretion. Let 

the individual's free choice remain. 

Don't let one man's idea of moral decadence 

become the word and choice of 

the people." 

John Schnack Dies at 91; 

Called 'First Exhibitor' 

LARNED, KAS.—John Schnack, 

one of 

this community's most esteemed citizens 

and often called "The first career exhibitor 

in the U.S.," died here March 23 following 

an illness of about ten days. He was 

91 years old. Services were held Monday, 

March .'!5, at the Beckwith Funeral Home 

here and burial was in Larned Cemetery. 

Schnack, noted for his philanthropy, 

was brought to Larned as a small child by 

his parents from Hardin County, 111. This 

was in 1874, two years after Lamed was 

founded. 

It was in 1902 that Schnack, who had 

operated the old Larned opera house since 

the early 1890s, formed a partnership with 

R. T. Webb of Larned as the Exidon Exhibition 

company and toured midwestern 

states in the summer and early fall with 

5,000 feet of motion picture film which 

they showed in opera houses and theatres. 

In 1906 Schnack opened a motion picture 

theatre on the second floor of his opera 

house here. Six years later he opened the 

Electric Theatre which he ran until he 

retired in 1952. 

Motion picture exhibitors from Missouri 

and Kansas gathered in Lamed May 15, 

1952, for a community celebration honoring 

him on John Schnack Day for his 50 years 

as an exhibitor. 

Schnack Park and a miniature train in it 

called the John Schnack Express were 

bought by the city with funds supplied by 

him. He also gave the city $85,000 to build a 

new fire station in 1959. 

Schnack never married. His closest surviving 

relative is a sister, Mrs. Alice 

McNamara of Larned. He and members of 

his famliy, which included several brothers 

now dead, owned much farmland in this 

Ross Earle Gump Dies 

BELLEVILLE, ILL. — Ross Earle Gump, 

80, retired Belleville theatre operator, died 

recently at Christian Welfare Hospital, 

East St. Louis. Gump had been in failing 

health five years. Before his retirement, he 

managed the Lincoln Theatre and previously 

was the owner and operator of the 

old Washington Theatre. Two brothers and 

a sister survive. 

Dick Conley Succeeds 

Leon Robertson at KC 

LOS ANGELES—Robert W. Selig, vice- 

1 

president of National General Corp., announced 

Wednesday 

that it was with 

(27 

deep regret that he 

had accepted the resignation 

of Leon 

Robertson as district 

manager of the Kansas 

City unit. Robertson 

tendered his resignation 

several 

weeks ago, but 

announcement was 

withheld so that his 

Leon Robertson replacement could be 

arranged and for the 

orderly operation of the district. 

His successor will be Dick Conley, longtime 

employe of the company, most recently 

a merchandise specialist for the 

entire National Theatres circuit. Conley 

recently toured the Fox Midwest operations 

inspecting concessions and became acquainted 

with every man in the division. 

He and his wife Carol will move to Kansas 

City shortly, and Conley will be there 

next week to take over his new duties. 

"It is with the deepest regret that we 

accept Mr. Robertson's resignation," Selig 

said. "Leon has been an outstanding district 

manager with a keen ability in keytheatre 

operation. His loss will be felt by 

all." 

Robertson said his resignation was due 

to his desire to enter a new field. "I will 

certainly miss the many close friends I 

have in the midwe.st organization," he said. 

He added that he would announce his future 

plans in a few days. 

Robertson joined Fox Midwest in 1936 in 

Springfield, Mo. In 1944, he became a district 

manager, a post he has held since that 

time. 

"The resignation of Leon is a great personal 

loss to me," said Fred Souttar, area 

supervisor. "We have been associated a 

great many years and I have always valued 

his counsel." 

Selig described the appointment of 

Conley to succeed Robertson as part of an 

orderly and planned program of progression 

in the ranks. "Our organization is 

growing," he said, "and it is part of our 

long-range plan to build the organization 

with the interchange of personnel between 

territories to gain the benefit of the manpower 

of the organization and experience 

of differing operational methods." 

Appearing in WB's "The Castilian" will 

be Cesar Romero, Frankie Avalon, Broderick 

Crawford and Alida Valli. 

I\ 

FILMACK 


THE FIELD FOR TOP 


SPECIAL 

TRAILERS. 

1327 S. Wabash 

Chicago 5, III. 

C-1

. . . Marvin 

. . Seems 

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KANSAS CITY 

Qlrnn Klock. loiiKtlrm txlilbltor at Neot|.^h.l 

Ka5 . hius wjld both his theatre 

l>rinx-nii- The Klock Thcutre is to be dlsrnuntl.d 

iiiid the buUdliiK will be put to 

other u.^« The drlve-ln. however, has been 

purcha.sed by John Moore and Clarence 

OePcw and will be operated by them ... At 

CUy Center. Kas . we understand that Ken 

Ehrct. from whom Fox Midwest had leased 

the Rex Theatre for a number of years. 

has rcas-sumed the theatre and will operate 

It hlm-wlf The Fox manaKcr there, Bill 

Ream, had n-.slKned recently Ehret also 

owns and operate.s the Skyline Drive-In at 

Clay Center. 

Nick Carter, who had managed the Midland 

Theatre In Coffeyvllle for Pox Midwe.Ht 

until Its recent acquisition by Tal 

Rtcluird-ion. has been reasslKned. but still 

Is In the Kaivsas territory, with which he is 

.vj familiar Carter now is manaKlnt? the 

Fox Tlitiitre In Newton. 

Sally .Shaw, Columbia Pictures blllcr. and 

David Andes were maiTled Saturday. 

March 30 Sally plans to coiitmue her job 

Ruth Stuthard of E and S Theatre 

Ent. and her husband BUI left Saturday for 

two weeks In and around Venice, Italy, 

where they are vl.sltlnR with friends. The 

'off-nighls". 

•ol 

WAHOO is 

the 

boxoffice allraction 

increase business on your 

Write today for tomplctc 

details. Be sure to cjivc seating 

or cor capacity. 

HOUYWOOD AMUSEMENT CO. 

l/^0 OoLlon Si • Stiok.n lllinoll 

MUMDINOn SPEAKERS $3.50 tach 

MMVY DUTY SPEAKfR MECHANISM $1.65 

MISSOURI THEATRE SUPPLY 

lit w«M lit* ««iMf at* . M*. 

DRIVE-IN OWNERS-. 

Now a 4 inch toi» alumirurr C *^ £.0 

ipcolicr. unpoinrttl with prolrcliTr •^ %^' 

1Crt«n, Oraifllt cofd J 

SNREVE THEATRE SUPPLY CO. 

217 Wnt llth HA 17849 Koiitot Cilv, Mo, 

couple made a flying trip—in every sense 

of the word—to Los Angeles and back the 

previous weekend. The Italy trip also is by 

air. naturally, as BUI Is a TWA employe . 

Pat Gasclch of United Artists has her arm 

In a cast as the result of a fall, across the 

street at Columbia. whUe turning In 

WOMPI money and tickets. 

Marge Ferrell of Universal is making a 

fine recovery following surgery last Monday 

at St. Mai-y's Hospital. She Is in Room 

217 and will remain there several days yet. 

Another Universal staffer. Jean Calvert, 

was back on the job and feeling fine. She 

underwent surgery in mid-February . 

Hank Wigman. Heart Drive-In Theatre 

manager, has been suiprising evei-yone 

since his return from Florida with his Improvement 

in health. In fact, the "puny" 

one in the Wigman family these days is 

Hank's younger daughter Johanna, who 

fell at an ice-skating rink and broke her 

leg in three places. Johanna Is in a heavy 

cast from her toes to her hip and is doing 

her school work at home. 

Paul Eye of Applclon City, an almost 

weekly visitor on FMlmrow. gave evei-ybody 

a good fright when word was received that 

he had been taken to the hospital in 

Harrisonville Monday night. March 25. 

following a car wreck. He was transferred 

Kan.sas University Medical Center here 

to 

the following day and released after a 

thorough examination . understand 

that Shirley Booth and his wife Dorothy 

have their new theatre at Rich Hill almost 

ready to open and that it really looks nice 

Heath said last week his Hillcrest 

Drive-In In Clay County had been 

open two weekends and shortly will be on a 

runtime basis. 

Theatre folk on Filmrow last week included 

Ml.ssourlans Mr. and Mrs. A. E. 

Jarboe of Cameron. Elmer Bills sr. of Salisbury. 

Bill Bradfleld of Carthage, Ed Harris 

of Neosno, Jim Cook of Mao'vUle and 

Harley Fryer of Lamar. In from Kansas 

were Glen and Roma Cooper from Dodge 

City, O. C. Alexander of Kiowa. Hank 

Doerlng of Garnett. BUI Flynn of Emiwrla 

and Oscar Johnson of Hiawatha. 

Ku.s . and Falls City. Neb. 

Paramount Theatre Manager Harold Lyon 

wonders If everyone's .seen Uie new Mexican 

picture at the Plaza— "Tequila Mockingbird". 

. we got tiny Miss 

Campbell, granddaughter of George Baker, 

off to n false start here by misspelling her 

first name It should be Kathryn Laura 

Campbell . attempt Is being 

made In the Ml.ssourl legislature to establish 

Central Standard time lus the yearround 

time In this state This Is House BUI 

No 433. and all motion picture Industry 

folk are heartily In favor of It. but Its 

chances of pii.sslng arc slim, according to a 

capital city ob.server. The proposed film 

cln.sslflcatlon bill of Rep. Rabbltfs Is No 97 

and the statewide curfew proixxsal Is No. 

363 It Is not known at this time if. or how 

.soon. Rabbitt will reactivate his measure 

which he wllhdi-ew temixirarlly for further 

.^tudy 

The Uonien of the Motion Picture Industry 

club of Kan-sas City met In the ColuMibin 

ilubroom last Tuesday noon with 

club president Myrtle Cain wielding the 

gavel. Board members Ruth Stuthard. 

Bonnie Aumiller. Hazel Jones, Lois Anello. 

Betty Smythe and JoAnn Weaver were 

hostesses, furnishing cake and coffee. Patricia 

Pierstorff announced that WOMPI 

wUI celebrate Pounders Day on May 28 in 

an early evening buffet and meeting at 

Warner Bros. Mrs. Cain told the gi-oup that 

she had appointed Bonnie Aumiller chairman 

of the nominating committee and 

that Grace Roberts and Mary Heueisen had 

been added by the board of directors. The 

membership then elected Berniece Powell 

and Carol Grant to complete the nominating 

group. The election will be held the 

evening cf April 23 after a 6 o'clock dinner 

at the Famous. It was emphasized that a 

quorum of members must be present in 

order to carry out the election. 

INDIANAPOLIS 

Wandal.s smashed «indoHs m the boxoffice 

of the Uptown Theatre. 4215 North 

College, and damaged several cars in the 

area. Police estimated the damage to the 

theatre around $400. 

Maureen Hagerty of Los Angeles and 

Robert Lee Hudson III were recently 

married in Los Angeles. He is the son of 

R. L. Hudson, jr.. who with his father R. L. 

operates a circuit of indoor and drivein 

sr.. 

theatres in the Richmond area. The 

couple will reside in Los Angeles, where the 

bridegroom will continue his studies at the 

University of Southern California. He is 

employed in the office of the Los Angeles 

Lakers. 

High winds last week were responsible for 

the destruction of two screen towers — 

the Noblesvillc Drive-In. Noblesville. and the 

Y&W Drive-In. Gary. Neither theatre was 

open at the time. 

Fox-API Deal Extencied 

HOLLYWOOD—The Robert L. 

Lipperfs 

Associated Producers deal with 20th-Fox 

has been extended. Richard Zanuck. who 

is in charge of all production at the studio. 

amiounced that the contract calls for 11 

more features. 

THEWTRE EQUIPMENT 

12 N. ILLINOIS ST., INDIANAPOLIS, IND. 

"Errrijlliuiq for the Theatre" 

Carpets-Door Mats 

Compi«t« Inttallatton Servk*— Fr»« K«tlmot«« 

R. D. MANN CARPET CO. 

STEBBINS 

CI»T, 

M«.

• heM 

Stiitliaji 

. . The 

. . Peter 

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. . Morris 

. . Marie 

. . Kayline 

. . Nathan 

. . ABC-TV's 

. . 

. . 

. . The 

. . 

% Hi 

>» wej 

«ff«, PittOM 

May 2! 

snmpuu 

to chsir. 

littee 

m 

Chicago Xleopatra' 

At Roadshow Scale 

CHICAGO—•Cleopatra" will show at the 

2.650-seat State Lake Theatre at prevailing 

roadshow prices, $2 to $4, starting in 

June. David Wallerstein, president of 

Balaban & Katz, announced to newspapers 

following his signing of a contract with 

20th-Fox for the spectacle. 

At the ceremony were Thomas »Powt 

O. 

McCleaster, western division manager for 

20th-Fox; 

to 

Hem-y Harrell. Chicago manager; 

Harry Lustgarten. B&K vice-president, 

and Wallerstein. A check for $625,000 

alihat 

was presented to McCleaster as advance 

present t 

payment for the production. 

Advance ticket sales will open at the 

State Lake boxoffice April 15. Reserved 

seats will range from $2 balcony and $2.80 

US main floor and mezzanine seats for all 

matinees: evenings. Sunday through 

Thursday, $2.80 and $3.80, and Friday, Saturday 

and holiday evenings, $2.80 and $4. 

With such a great romantic story, such 

brilliant stars and direction by Academy 

Award winner Joseph Mankiewicz, we are 

confident 'Cleopatra' will be the most 

exciting and successful picture of modern 

e 

îi'l"' 

tunes," Wallerstein said in a special statement 

to newspapers. "We selected the 

2,650-seat State Lake Theatre for the showing 

of 'Cleopatra' in order to bring it to all 

the people of Chicago and the midwest at 

prices to fit all purses, and under the most 

ideal conditions. 

The State Lake already is equipped with 

the finest Todd-AO installation, the procin 

tt'hich 'Cleopatra' has been filmed; 

the largest and most perfect big screen, as 

ell as the newest sm-round stereo sound 

s'/stem. And eveiT seat in the house is a 

good one." 

Audrey Caire Gets Star Role 

Weste 

Edit 

HOLLYWOOD—Company of Artists Productions, 

headed by producer Tom J. Corradine. 

has signed Audrey Caire to star in 

a second picture, tentatively titled "Murder 

on Mars," a science-fiction mystery writt'li 

by Daniel Tompkins. Prior to this, the 

actress is slated to star in "Depths of the 

Unknown," written by George Villiers and 

to be directed by Jean Yarbrough. 

Previews 'Diners' Club' 

m New England Edition 

NEW HAVEN—Loew's College sneakpieviewed 

Columbia's "The Man From the 

Diners' 

Club." 

EXTRA 

MONEY 

in the 

CASH 

DRAWER 

Sell that used equipment through the 

Clearing House in BOXOFFICE! 

CHICAGO 

Hundreds of children benefitted from 

a Variety Week activity arranged by Jack 

Clark of Allied Theatres of Illinois. Spe- 

phree affiliated companies—Kohlberg Theatres. 

cial Saturday matinees were presented at 

Stanford Industries and Boxoffice eight theatres for children of the lower 

Spectaculars—are moving their offices to income families from 20 schools. "We 

1322 South Wabash Ave. in the next few know we barely scratched the surface in 

days. Stanford Kohlberg heads the group providing entertainment for deserving 

of executives. Dave Friedman and Herschel 

Lewis, producer and director; Fred Allen 

and Herb Elisberg. 

Peter Constantino, manager of the Studio 

Theatre, has been appointed manager of 

the 53 Drive-In . Steinman has 

joined Kermit Russell of Russell Films in 

promoting the multiple opening April 5 of 

"The Great Caruso" and "Showboat." They 

have 20 prints . Candy Co. 

headed by Addie Klein is celebrating its 

second anniversary in April. 

Norman Robbins. National Screen executive, 

and Milt Peinberg, midwest manager, 

are streamlining branch operations . . . The 

wife of G. D. Hutcheon. booker and office 

manager at WB. underwent surgery . 

Sixty press representatives from sm'rounding 

states will meet Alfred Hitchcock and 

Tippi Hedren here in a huge interviewing 

session in behalf of "The Birds." Ben Katz. 

and Paul Kamay, Universal publicists, are 

setting up the affair . . . The wife of Ben 

Katz was due home from Florida following 

surgeiT- 

William Doonan has resigned as manager 

here for Michael Todd Enterprises to enter 

a new line of business . Queen 

for a Day will be telecast from the B&K 

Uptown Theatre for a week starting the 

22nd . Red Saunders orchestra and 

"Rockin' the Town" stage revue of 33 entertainers 

opened at the Regal Theatre 

The Globe on the near north side 

. 

was 

enjoying big business with "Oklahoma!" 

and "Gigot." 

Milt Zimmerman, Columbia manager, and 

his wife were on a vacation trip to New 

Orleans . Rosian. Universal sales 

chief, was due here to confer with Richard 

Graff, local manager, and Pat Halloran, 

Milwaukee . Miller. Paramount 

publicist, was in Detroit working on the 

opening of "War and Peace" at the Grand 

Circus Theatre. The film is booked at the 

Esquire here . Ki'upa. MGM 

cashier, was on a vacation trip to Florida, 

Jamaica and Puerto Rico. 

"David and Lisa" is set for another six 

weeks or more at the Cinema on the near 

north side. Bob Allen of Continental is 

scheduling openings of the film in Milwaukee. 

Madison and Detroit ... Sol Horwitz. 

Allied Theatres of Illinois, and 

Charles Teitel. Teitel Films, appeared on 

WNBQ-TV to discuss motion pictui'es and 

their future in the entertainment business. 

John Thompson, Columbia publicist, was 

preparing for a stop here by Euan Lloyd 

of Highroad Productions in behalf of "The 

Victors" . were sent to 600 

Diners' Club members to attend a screening 

of "The Man From the Diners' Club" at 

the Chicago Theatre . 

Cummings 

of Chicago was reported purchasing 4,000 

shares of MGM stock. 

kids." Clark said. "But this was oui' first 

experience along this line in many years 

and we wanted to move into it slowly. 

The success of this year's operation makes 

it obvious that we can extend it considerably 

next year," 

Herb Wheeler of Stanley Warner was 

vacationing in Hawaii . . . S. B. Greiver 

is doing the booking and buying for the 

Great Oaks Drive-In at Cedar Lake. Ind., 

owned by L. Ederer. 

"El Pastorcito" iThe Little Shepherd), 

featuring Joselito. 12-year-old singing star, 

will be shown here under the sponsorship 

of the Pan-American Council and the 

Northwestern University Spanish Club . 

Russell Lubliner. fourth generation of theatre 

family, is working as an usher in the 

new Edens Theatre. His father Howard, 

one of the Edens owners, started as an 

usher in the Four Star Theatre . . . Sears, 

Roebuck & Co. is inserting coupons for 

tickets to "How the West Was Won" at 

the McVickers Theatre in its monthly 

statements to customers . Vic 

Bernsteins announced their son will marry 

Lenore Litwin in June. 

Otis Smith Joins Fox 

From New England Edition 

CANTON, CONN.—Otis L. Smith, former 

Show Shop producer-director, has joined 

the 20th-Fox executive training program 

at the New York home office. 

— Our "20th" Year — 

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SEASONING — BOXES — BAGS 

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1322 So. Wabash Avenue 

Chicago 5, Illinois WAbash 2-0679 

jStOXOFFICE :: April 1, 1963 

C-3

ST. 

LOUIS 

J^tin >Iarts. who has brt-n Iilling In at Columbia, 

U now a booklriK clerk at MOM 

(irati- EnKclhnrd. Rcalart. was nursing 

it ^n- .11 rii WOMPIs held their March 

incctlMK on the 20th with Grace Engelhard. 

Rtralart. and Marcella DcVlnney and Joyce 

Becker of Buena Visla as hostesses, at the 

20th-Fo.\ screening room. Joyce Crowell. 

MOM. Ls u new nu-mtxT. A dniwuiB for a 

I— ARTOE DELUXE 


STRONG 

LAMPHOUSES 

MIGHTY 90 - EXCEUTE - UHI - SUPER 135 

Conrocf Ai«mbl». Port No 90i35-«-7

iMr. 

its 

I aloce-— 

1 lazo— 

— 

01 Breai 

? DnvM 

irilfortli 

onelWool 

Xourtship' Is a Click 

In Memphis State Bow 

MEMPHIS—The Courtship of Eddie's 

Father" hit State Theatre and did twice average 

business the first week to lead first 

luns. It features Stella Stevens, pretty 

.southern starlet who has a big following 

in Memphis. 


(Suild— David ond Lisa (Confl), 4th wk 100 

Maico Son of Flubbcr (BV), 4th wk 100 

follow the Boys (MGM) 120 

Days of Wine and Roses (WB), 3rd wk 100 

tote—The Courtship of Eddie's Pother (MGM) .200 

trand The Longest Doy (20th-Fo,x), 7th wk. ..100 

Warner Giant (WB), reissue 100 

JACKSONVILLE 

The Motion Picture Charity Club will hold 

' the ne second annual invitational golf 

wii I tournament at the Fernandina Beach Golf 

F( Course Saturday i20i, announced Robert 

Capps. MGM, chairman of the event, and 

^'red Mathis, Paramount, cochairman. 

Tee-off time is 8 a.m. A $5 entry fee for 

ontestants will include both greens fee 

md 19th-hole refreshments. Many valuable 

irizes have been donated by industry firms 

or awarding to all categories of entrants: 

low-scoring experts, high-scoring dubs and 

ic( 

in-betweens. Entry applications are being 

the COD accepted by Jennings Easley, MGM, tournaePieters 

»nent secretary. 

Birthday House at the city-owned Jacksonville 

Zoo is now offering packaged birth- 

Fantastit 

Say parties for children which feature the 

[or Em 

showing of motion picture cartoons . . . Les 

:;. Sipe, who managed the Gainesville 

rive-In, Gainesville, until its acquisition 

by Alan Iselin March 15. is now managing a 

notel at Tampa. 

The Boynton Theatre at Boynton Beach, 

perated by Thomas Paul, was scheduled 

to close March 31 for conversion into a 

:lepartment store . . . Filmrow visitors included 

Mr. and Mrs. John V. Lawson, who 

recently acquired the Ritz, De Funiak 

Springs, from Martin Theatres of Atlanta; 

Mrs. M. B. Loder, Central. Willacoochee, 

Ua.; James O. Biddle, Fay, Jasper; Mack 

3rimes, Bailey Theatres, Atlanta; W. How- 

»rd Smith, Dixie, Brooksville, and T. E. 

3ell, Victoria, New Smyrna Beach. 

Mrs. Anne Dillon, local WOMPI presi- 

3ent, reported that several WOMPIs who 

lad not planned to attend the WOMPI 

n convention in Dallas during Septemer 

have indicated they intend to 

go after 

eceiving "Welcome WOMPI" invitations 

rom Dallas. The invitations— in the shape 

f Texas boots designed for wear with 

Mexican chaparajos—give views of the 

5. P. Phillips working ranch which will enrtain 

WOMPI members with horse races, 

oping and branding, and a 1,900-acre tour 

be finished off with an outdoor chuck 

agon dinner, including six-shooter cof- 

;e "strong enough to float a .44." 

Embassy Appoints Styles 

Southeast District Head 

NEW YORK— Buford Styles, recently 

associated with Capitol Releasing Corp., 

has been named southeastern district manager 

for Embassy Pictures by Carl Peppercorn, 

vice-president and general sales 

manager. Styles will headquarter in Atlanta, 

reporting directly to James Frew, 

southern division manager for Embassy, 

and will cover the Atlanta, Charlotte, 

Jacksonville and New Orleans territories. 

Styles entered the industry in the early 

1930s as an assistant manager for Georgia 

Theatres at the Decatur Theatre. Subsequently, 

he joined Paramount Pictures in 

a distribution capacity and then joined 

Monogram Southern Exchanges in 1938 

as a salesman in New Orleans. In 1941. 

he became office manager of Universal 

in the New Orleans exchange and, followinig 

Army service, he rejoined Universal 

to become Atlanta office manager, then 

Atlanta sales manager and Jacksonville 

manager. 

Miami First to Have 

2 Cinerama Theatres 

MIAMI— Florida State Theatres will 

bring the long-awaited "How the West 

Was Won" to Greater Miami as an Easter 

season attraction—and in so doing will 

give Our Town a worldwide first. 

As soon as the Sheridan Theatre on 

Miami Beach's Arthur Godfrey road has 

been re-equipped with the necessary projectors 

and screen. Greater Miami will 

be the first city to have more than one 

theatre showing Cinerama pictures at the 

same time. 

The opening date of the latest Cinerama 

feature—which unfolds a full-scale dramatic 

story in contrast with the earlier offerings 

of the Cinerama process—will depend 

on how long it will take to change 

over to a three-lensed projector system. 

Easter week is the target, however. 

In the meantime, the current Sheridan 

tenant, the Oscar-nominated "Mutiny on 

the Bounty," will continue with nightly 

showings at 8:30 and a 2 p.m. matinee on 

Saturday and Sunday. 

At the same time, the Florida Theatre 

on Flagler street will continue with Cinerama. 

"The Wonderful World of the Brother's 

Grimm," which closed recently, was 

replaced by "Search for Paradise," one of 

the more thrilling of the earlier actiontravelogs 

of Cinerama. 

Harry Botwick, southeastern regional 

supervisior of Florida State Theatres, says 

his company also will present Stanley 

Kramer's "It's a Mad, Mad, Mad Mad 

World" as a Cinerama attraction later 

this 

year. 

Starring in MGM's "Murder at the Gallop" 

are Margaret Rutherford, Robert 

Morley and Flora Robson. 

Mid-North Carolina 

Exhibitors Confer 

GREENSBORO. N. C—Motion picture 

theatre owners of central North Carolina 

met at Towne House Motor Lodge here this 

week to discuss mutual problems and other 

industry matters. 

The session, which began Wednesday 

morning and continued through a luncheon, 

was one of three in North Carolina 

and three in South Carolina being sponsored 

by the membership committee of 

Theatre Owners of North and South Carolina. 

Harry Pickett of Charlotte, general manager 

of Craver Theatres and chairman of 

the association's membership committee, 

presided Wednesday. A number of other 

leaders in the two-state organization were 

present, including George Meyer, president, 

of Charleston, S. C. 

Leaders for the discussions were John 

Garner of Fayetteville, on concessions, Eddie 

Marks of Charlotte, advertising and 

exploitation, and W. H. Hendrix jr. of 

Reidsville, legislation and public relations. 

More than 40 owners of indoor and outdoor 

theatres attended the meeting. The 

other two Tar Heel sessions are scheduled 

for Wilson in April and Hickory in May. 

Pabst Joins Medallion 

NEW YORK—George R. Pabst has been 

appointed sales representative for Medallion 

Pictures for the New Orleans and 

Memphis territories by Murray Kaplan, 

sales manager. 

MGM's "International 

i 

Hotel" formerly 

"Very Important Persons "i is being filmed 

in Panavislon and color under the direction 

of Anthony Asquith. 

First Surface 

Front Coated 

DICHROIC and 

Second Surface SILVERED 

The Queen Feature Service, Inc. 

1912'/2 Morris Ave., Phone Alpine 1-8665 

"Serying the South Since 1913" 

Robert Capps, MGM manager, spent 

;veral days in Atlanta attending a comlany 

southeastern sales gathering at the 

iIGM district office . . . Holdovers were on 

he screens of three first-run houses. "Son 

f Flubber" went into its third and final 

eek at the Florida, "The Longest Day" 

I 

Continued on page SE-7i 

50X0FFICE April 1963 

NEW An ILLUMINATED Screw Driver 

LOU WALTERS 

Sales and Service Co. 

4207 Lawnview Ave., Dallas 27, Texas 

SE-1

. . Arthur 

. . Mis. 

ATLANTA 

yhr Houthesatem premiere of "Lawrence 

of Arabia" will be held Thursday 

at the Rhodes Theatre, with all proceeds 

doing to the Community Services for the 

Blind. Inc Tickets are beiPK mailed out 

for thf premiere at $10 each and seats will 

b«- n-.H. rud An elakxirate setting planned 

tor til.' (Kcaslon. Irwrludes an English-Continental 

intermission with a party In the 

lobby, refreshments and entertainment In 

an Arabian atmosphere. Frederick C. 

Storey, president of the Rhodes. Is vicechairman 

of Community Services for the 

Blind. 

Austin Palmer. Perry, has changed the 

name of his theatre from the Muse to the 

Capri . Sacheon. southeastern 

divisional manager for Crown International 

You, too, can laugh 

all the way to the bank 

by using 

BOXOFFICE'S 

Clearing House for 

BUYING-SELLING-TRADING 

new or used equipment. 

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HERS 18 NO GLEOP/lTRil LIKE 

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OPHIil LORCN 

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and 

PW 

SOPHIA LOREN & ALBERTO SORDI IN 

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With ETTORE MANN! and a cast of thousands 

ra is here — for April release! It's Sophia Loren (who is right (and the subject is hot). Contact Ultra Pictures Corp., 

^ 2 Nights With Cleopatra. Cash in now, while the time 1270 Avenue of the Americas, N. Y. 20, N. Y. Circle 7-3945.

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MEMPHIS 

fjir. and Mrs. Billy Bwrn leased the 

Eupora Drlvc-In at Eupora. Miss., effective 

March 26. and arc In fulltlme operation. 

Eupora was formerly the Jo-Mac. 

owned by J P Wofford. 

Drivr-in openings: White River. Bates- 

If You've Money to Burn, 

Please Don't Read This! 

Wc »c (ound Eihibitori wirh open minds but 

with eyn >hul to warnings of tailing 80. 

Eipencnce has cnoblcd us to soc ot a glonco 

ONE important cousc. Check this: Peep 

oround at your seating Sec whether seots 

ore lumpy, upholstery torn, ports worn or 

missing Actuolly, wc find it simple, fost and 

very economical to correct this fault and 

wolch business peril up' Wont to folk it 

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62% of Quebec Houses NEW ORLEANS 

All French-Language 

From Canadian Edition 

MONTREAL—Sixty-two per cent, or 226 

of the province of Quebec's 374 35mm theatres, 

are playing French-language films 

exclusively, and the percentage is increasing. 

Latest figures show 48, or 13 per cent, 

playing both French and English films, 

leaving only approximately 25 per cent 

showing English-language releases. 

The trend began in 1943, according to 

the Canadian Film Weekly, when for the 

first time theatregoers in Quebec were 

offered their choice of original made-in- 

Prance features or Hollywood films dubbed 

in French in France, 

, 

jhjf France has required the dubbing of a 

'" 

3 certain number of imports as a condition 

of receiving distribution licenses for other 

imports with subtitles. 

The first French-dubbed film, shown in 

Quebec City, was Warner Bros.' "All This 

Bravf 

and Heaven Too," starring Bette Davis, 

and it was a sensation. Since then all 

Unive 

companies have a program of Hollywood 

films dubbed in France, along with some 

French originals. Today most of the 

Quebec gross is earned by dubbed films. 

Years ago the English-language films came 

m first, to be later followed by the French 

dubs. Now the French dubs come in first 

m many cases and the English films get 

what's left of the market for the particular 

picture. 

In 1958. 180 theatres or 49 per cent used 

French only, and 126 or 34 per cent played 

both out of a total of 369. Five years 

earlier, in 1953, 122 or 28 per cent fell into 

the former category and 123 or 28 per cent 

into the latter out of 439 houses, with 1949 

having 68 or 18 per cent in the fomier and 

Ijjjj3jfj 

138 or 37 per cent in the latter out of a 

p, 

371 total. 

Al Smith, WTC Celebrate 

His 50 Years in Industry 

Centi Edit 

WINONA. MINN.—Al W. Smith, who 

att tJi*tii-ed around the first of the year as gen- 

hono'' 

jtyoia 

Announcement From UTO 

Edit 

KANSAS CITY—Theatremen attending 

he recent UTO Show-A-Rama at Hotel 

'ontinental here who received the asociate 

membership cards and have decided 

participate in United Theatre Owners 

pecial picture promotion program as outined 

by Dick Orear, are asked to send the 

igned cards to Midwest Boxoffice Build- 

, 114 West 18th St., Kansas City, Mo. 

ey may be addressed in care of Norris 

resswell, UTO executive secretary. 

Prvin Bourg of the Rebstock at Golden 

Meadows told P. F. Goodrow that he 

will feature wrestling matches every Sunday 

afternoon, and is seeking to line up 

pros and semipros for his stage ring . 

The April 20 WOMPI rummage sales will 

be held at Magnolia and Third street. 

Ira Olroyd of the Teche in Franklin: 

Jack Minckler, Bogalusa; Ed Mortimore 

of the local Skyvue: Frank DeGraauw of 

Abbeville and Sam Daigre of the Osage at 

Plaquemine were on Pilmrow. Martha 

Froeba of the Columbia staff reports. 

Exhibitors Poster Exchange has added 

Walter Desforges jr. in the shipping department. 

His father is a Film Inspection Service 

staffer . . . Jack Rigg, who operates 

a booking office in Atlanta, was here making 

the round of exchanges. He books for 

theatres in Andalusia, Atmore, Brewton, 

Florala, Evergreen and Greenville in Alabama 

. Johnson, who handled booking 

for Martin's Alabama theatres, now is 

reported in the circuit's Atlanta offices. 

Allan Boykins' 2-month-old baby Troy 

underwent surgery for a heart malformation. 

The child is the grandchild of Al Boykins 

of the Warner exchange booking department 

. Briant, retired MGM 

manager, dropped in at Buena Vista for 

a chat with friends Jeanne Crozat and 

Helen Pabst. 

Rene Brunei, who operates the neighborhood 

Famous Theatre with his mother 

Lillian and is a partner in the Kit Carson 

Realty Co., was instrumental in locating 

Warner Bros, and Buena Vista in their 

new quarters in the Loren building and 

Paramount in the Miles building. The 

latter moved to its new offices on the 15th, 

Carson Realty handles the rentals for both 

buildings . Silver returned to duties 

as booker at 20th-Fox after a five-week 

absence due to an operation. 

Helen Bila. Claire Rita Stone, Gene 

Barnette, Blanche Gubler, Paula Trumbach, 

Lee Nickolaus and Ramona Gauthier 

of WOMPI assisted the Orleans Par- 

ioEii s eral manager of the Winona Theatre Co., 

was guest of honor at a dinner party here ish Medical Society in launching its SOS 

1 by him recently to celebrate his 50 years in exhibition 

program in this metropolitan area . 

oral sugar i polio mass immuniza- 

wtiatei tion. Mrs. L. G. Roesner, president of the 

l)enel 

Winona Theatre Co., was hostess at the Herb Hargroder advised Transway he was 

11 party and presented 

ijjf in a gift to Smith from closing his Broadway Drive-In at Hattiesburg 

a few days for spring cleaning and 

fliichLoi§the company. 

Smith said he will manage the Sky-'Vu renovation. He reopened March 28. Herb 

amjDrive-In during the summers from now and Sue Hargroder also have the Beverly 

ijj ojenii 

on and spend the winters in the South. He Drive-In in Hattiesburg. named after their 

succeeded as general manager of WTC daughter. 

Paul Berg. Fayette O. Ehle, treasm-er, 

jierl)«a#'y 

took part in the ceremonies honoring Jack Minckler is resuming full operation 

lllSmith at the dinner. 

of his Jack's Drive-In at Bogalusa on the 

J oj 

15th. He also has the Ritz there . . . Many 

Filmrowites enjoyed the noon social and 

stuffed crab luncheon given at the Variety 

clubrooms by the auxiliary as a benefit 

for the Variety hospital project. The 

auxiliary will elect new officers Thursday 

i4i. 

The WOMPI nominating committee of 

Lillian Sherrick, Agnes Garcie, Charlotte 

Niemeyer, Claire Rita Stone and Anna 

Sinopoli are preparing a slate for the April 

WOMPI Club has 

resumed sewing of fabric slippers for 

patients at the Charity and Veterans hos- 

pitals with a sewing machine loaned by 

the Singer company of 

WOMPI officers till new ones take over are 

Gene Barnette, second vice-president; and 

Gertrude Davis and Paula Trumbach as 

board members. 

Amanda Gaudet, who retired as head of 

the National Screen Service accounting department 

in January, died. She had been 

with NSS since the late 1930s. Services were 

held at the Holy Name of Jesus Church. She 

is survived by a sister Emma, a brother 

Henry and a nephew. Louis Boyer. NSS manager. 

'War and Peace' Again 

LOS ANGELES—The Paramount rerelease. 

"War and Peace." opened at more 

than 30 leading theatres and di-ive-ins in 

this area, backed by an extensive merchandising 

campaign. It also opened at the 

Saenger Theatre, New Orleans. 

Mass. Resident in Comedy 

From New England Edition 

Warner 

SPRINGFIELD — The Stanley 

engagement of Universal's "40 Pounds of 

Trouble" had newspaper breaks on a Wilbraham 

resident, Mrs. Isabel Riddle 

Jordan, who is seen as an extra in the 

comedy. 

"off-nights". 

Write today for complete 

details. 

WAHOO is 

the 

boxoffice attraction 

increase business on your 

Be iure to give seating 

or car capacity. 

HOLLYWOOD AMUSEMENT CO. 

3750 Ookton SI. • Skokie, Illinois 

'!# 

FILMACK 


THE FIELD FOR TOP 


SPECIAL 

TRAILERS! "s 

1327 S. Wabash 

Chicago 5, III. 

BOXOFTICE 

SE-5

. . Buster 

was 

" 

MIAMI 

ôloren Hart arrived In Miami for a week 

of ()r.

ly 

hoiii 

liiiiiiio' 

.able 

MO'. 

. . Vivian 

1 

I 

j 

I 

I 

I 

I 

I 

I 

I 

I 

I 

I 

I 

I 

I 

j 

. . The 

. . Mary 

Airer in Philadelphia 

Fun Center Project 

To Hang Out Shingle 

' 

m Western Edition 

LOS ANGELES — Michael Harris, associate 

resident counsel for the Mirisch Co. 

for the past three years, is resigning to 

enter private law practice, specializing in 

motion picture corporate law. 

JACKSONVILLE 

•'iltlKi 

'^lielSj 

. 

. 

,. 

Continued from page SE-1 

field and Helen Whaley received special 

• 

birthday greetings from the other local 

From Eastern Edition 

rounded out a second month at the Five 

PHILADELPHIA—A giant lecreational 

WOMPI members . annual election 

Points and "I Could Go On Singing" began 

center, which will include a 1,600-car di-ive- 

of WOMPI officers has been scheduled for 

a second week at the Center. 

in theatre, will be constructed by William 

the night of April 23 and Enidzell "Easy" 

Goldman, circuit operator, and Philip Klein, Sam George, MGM exploiteer from Atlanta, 

came in to map out an advance ad- 

Raulerson. WOMPI treasurer, said that 

marina developer. Leases have been signed 

only dues-paying members will have the 

1 sis; 

on the 88 -acre site near the Philadelphia vertising campaign on "Mutiny on the 

vote or be eligible for office. 

airport on the Delaware river. 

Bomity" with Sheldon Mandell, partner in Ida Belle Levy, WOMPI service chairman, 

It will be so different in concept from the Five Points, and his house manager. had to purchase a new filing cabinet to 

ordinary outdoor theatres." Goldman said, Harley Bellamy . . C. H. "Danny" Deaver. 

manager of the Town and Country, ters of appreciation from welfare and 

accommodate an ever-growing file of let- 

"that a new name will be required to properly 

identify it. We propose to spare no ex- campaigned for his opening of "The Courtship 

of Eddie's Father" during his final and services. In March she received en- 

charitable groups receiving WOMPI funds 

pense in making it the most complete. 

|« 

unique, and inviting center for public entertainment 

week with "To Kill a Mockingbird," which 

It 

anywhere. It will certainly be the 

thusiastic letters from authorities of the 

had fine public acceptance as a family picture. 

Danny said that one Episcopal min- 

Juvenile Shelter, the Muscular Dystrophy 

Duval County Children's Shelter, the city's 

most ambitious undertaking of my many 

ears in theatre business." 

ister in the vicinity of the Town and Country 

Ass'n, the Heart Ass'n, the City Rescue 

asked all of his parishoners to see the Mission 

Plans include a picnic ground for prehowtime 

and several from the Northeast 

family outdoor dining, with hot 

film. 

Florida State Hospital Hart, 

takeout food available at the theatre's airconditioned 

restaurant. For children, a Fernandel, long a favorite with the for- 

WOMPI finance chairman, revealed that 

miniature railway, wading 

members of her church circle at St. John's 

pool, playground, eign film fans at the San Marco Art Theatre, 

went on the screen there for the first 

pony 

Presbyterian 

track, and 

Church gave her a surprise 

professional Punch-and- 

Judy Theatre will provide 

donation of four large boxes of youth 

diversion dm-ing time in two years in his latest vehicle, "The 

the twilight hours. 

clothing for distribution through WOMPI 

Cow and I" . . . Art Castner, manager of 

The to 

operation 

indigent 

will be on 

charges of the Juvenile Shelter. 

with in-car heaters. A centrally located han, were busy informing their space ad- 

a year-round the Imperial, and his assistant, John Mee- 

basis 

estaurant will be complemented by mobile dicts of a coming first-run program. "Plight 

':^ 

nack carts cruising the ramps. 

of the Lost Balloon" and "Man in the 

Moon." 

Junior WOMPI Patty Hart, assisted by 

her friend Susan Beckley, did a fine job 

March birthday 

as bingo 

party 

caller 

which 

for the 

WOMPI members gave to 

residents of the All Saints Home for the 

Aged Ganas, Marjorie Eden- 

Drive-ln Theatre Mfg. Co. 

ROY SMITH CO. 

365 Park St. Jacksonville 

Translation for Paleface: 

ins 

hwda 

Jose 

the ere 

.ffHii 

managi 

lie, Till 1 

respansil 

iecarei 

"Don't waste time with old-fashioned 

way sending message. BEST way to 

SELL used equipment, find HELP. SELL 

or BUY theatres, is with 

BOXOFFICE CLEARING HOUSE 

You get year-round service." 

loanced 

,r ToroU 

raclion 

RATES: 20c per word, minimum $2.00, eosh with copy. Four consecutive insertions for price of three 

BOXOFFICE, 825 Von Brunt Blvd., 

Kansas City 24, Mo. 

Classification 

Please insert the following ad times in the CLEARING HOUSE 

| 

ate 

in 

irtlyi", 

Enclosed is check or money order for $ (BImd ads 12< extra) 

SE-7

i 

GOING 

UP! 

LEADERSHIP 

OF 

COST 

THE 

(V)lleKe jjraduates are pcnetratiriK more and 

more into industry. Now 58' . of the Kradiiates 

of men's colleges land jobs directly on the 

corporate payroll. 

Business gets the lion's share of the college 

product because business nerds it and can provide 

challenge and opportunity to the oncoming 

classes. About 88'< of executive po.sts in 

busine.ss are held by college alumni, according 

to H recent study of the 100 largest corporations. 

Jiusine.ss always will need the collcgo-t rained 

mind for the Inditiimirir ihii{ management re- 

(luires and the liiaitnrfnk that research and 

development demand. Competition by business 

for the ablest graduates grows sharper 

every year. 

But the cost of leadership is going up. The uj)- 

ward surge in our birthrate. j)lus a rapid rise 

in the percentage of high .school students going 

on to college, has caught colleges in a 

financial squeeze. Some face serious shortages 

in classrooms, laboratories, libraries and, 

above all, in competent teachers. 

Corporate support of higher education in ten 

years has risen substantially to more than 

.$200 million for 1962. By 1970 this investment 

in educated manpower will need to reach $500 

million annually if business wishes to insure 

the continued effective operation of the 

sources of supply. 

College is business' best friend, certainly. But 

busine.ss recognizes that it mu.st gii'c as well 

as (/' '• Higher education needs financial help 

and needs it now. Busine.ss should re-examine 

its needs and plan its support accordingly. 

If you would like factual data on what the college 

crisis means to you, to business and to the notion, write 

for the free booklet: "COLLEGE IS AMERICA'S BEST 

FRIEND", c'o Higher Education, Box 36, Times Square 

Stotion, New York 36, N. Y. 

/^r^^ 

SUPPORT THE COLLEGE OF YOUR CHOICE 

(I the Couiuil for Kinai 

vithllu' .Advert ismjr (' 

il Aid t.i Kducatiun. 

SE8 

BOXOFFICE 

BOXOFTICE

. . Muggins 

. . Tom 

. . Bob 

. . Myrle 

- 

Edward Miller Named 

[A Vice-President 

HOUSTON—Edward J. Miller, business 

gent of Houston Moving Picture Machine 

Dperators Local 279. was elected a vice-presi- 

3ent of the lATSE. The union's general 

xecutive board, in session here, chose him 

o fill the unexpired term of the late Albert 

Johnstone of New Orleans. 

A longtime member of the Houston local, 

Vliller has handled its business affairs for 

he past 35 years and has been also an 

iternational representative of the Alliance 

nee 1936. In addition, he serves as secre- 

\ry-treasurer of lATSE District No. 6, comjrised 

of locals throughout the state of 

Texas. 

DALLAS 

^ B. Compton, salesman for Modern Sales 

& Service, and James Barton, Paranount 

shipper, were ill with pneumonia 

White undei-went an opera 

ion, finding it a rather frightening expelence 

after her years of unvarying good 

lealth. She is in Baylor . Jennings 

)f Hardin Theatre Supply was undergoing 

eatment at Stephens Park. 

. 

Pinkie Pinliston of Hardin Theatre Supply 

vas back from a vacation at Hot Springs, 

eporting he was not very lucky picking 

he horses O'Donnell and Dutch 

'ammer returned from a few days in 

Dklahoma City with Dutch complaining 

)f the first signs of old age. He claims the 

)ains came from a crick in his neck, refusing 

admit it was just age. 

The wife of Ernest Heber was home 

ollowing removal of an eye cataract, and 

living in darkness until the bandages are 

emoved. She remarked that one never 

ealizes how precious eyesight is until you 

lave to get along without it. Even water 

ind food do not taste the same, and pleasjre 

we take for granted in many things 

gone when vision is taken away. One 

esolution born of her experience is to enourage 

the practice of willing healthy 

.yes to the eye banks so they might help 

thers to see. 

Vern Fletcher, new division manager here, 

as in the Oklahoma City territory . . . 

lohnnie Kitts, former film salesman, is 

ecuperating at home after a long fight 

ith hepatitis. He returns to the VA hosital 

several times a week for treatments 

McKean dropped by the desk of 

lable Guinan to renew his BOXOFFICE 

ubscription. McKean is dating pictures 

or a few of his longtime friends, and is 

landling the business through the Hayood 

Simmons office. 

Juanita White, chairman for the WOMPI 

>articipation in the CCA competition, was 

)uzzled when she received a large box 

hrough the mails, whose contents rattled 

1 lot when shook. Opening the container, 

he discovered several dozen Pepsi-Cola 

lottle caps, sent along by exhibitor friend 

"i, W. Reaves of the Palace in Fredericks- 

(ui'g. The caps are worth about a half-cent 

piece in the CCA drive. 

Twins have been born to Mrs. Tom Dooley, 

• Continued on next page) 

UTOO Cites Loewenstein 

For 3 5 -Year Presidency 

OKLAHOMA CITY — Morris Loewenstein's 

lifetime association with the theatre 

business here and his 50th year at the 

same stand—the Majestic on old Grand 

avenue, now Sheridan—were cited at the 

one-day convention here Tuesday of the 

United Theatre Owners of Okahoma and 

the Panhandle of Texas. 

Members at the noon luncheon in the 

Skirvin Hotel presented Loewenstein a 

plaque commemorating his presidency of 

their group for 35 years, between 1918 and 

1953. The presentation was made by L. A. 

White of Weatherford. 

Loewenstein also served 13 years as secretary 

of the Motion Picture Theatre Owners 

Ass'n of America. 

Attendance went over 200. 

Bill Slepka of Okemah was elected president, 

succeeding Johnny Jones, who was 

ill 

Slepka 

named secretary. 

elected chairman of 

the board. Charles 

Proctor of Muskogee 

and L. A. White of 

Weatherford were renamed 

vice-presidents, 

while Claude 

F. Motley of Oklahoma 

City was reelected 

treasurer. 

Glen Thompson was 

elected vice-president 

for the western section, 

and Earl Snyder 

of Tulsa was 

NEW BOARD MEMBERS 

The new board includes the above officers, 

plus Alex Blue of Tulsa, Bill Brown 

of Nowata, Ray Hughes of Poteau, John 

Thompson of Atoka, Charles Fletcher of 

Ada, Woodie Sylvester of Stillwater, John 

Kniseley of Norman, L. A. White of 

Weatherford. Horace Clark of Chickasha. 

H. S. McMurry of Dumas and J. S. 

Worley of Shamrock iboth in Texas), 

Louise Wesson of Oklahoma City and Paul 

Stonum of Anadarko. 

Exchange representatives gave a rundown 

on upcoming product at the morning 

session, each one being allotted seven minutes 

for running a trailer and making a 

few remarks. Included were Paul Kerns, 

Allied Artists: Douglas Desch, Buena Vista: 

C. H. Gibbs. Columbia: Hank Yowell, 20th- 

Pox: Ed Brinn, MGM: C. H. Weaver, Paramount: 

Harry McKenna, AIP: Bob Malone, 

United Artists: Charles Hudgens, Universal, 

and Don TuUius, Warners. 

M. B. SMITH ADDRESS 

Following the presentation of a plaque 

to Morris Loewenstein at the luncheon, 

M. B. Smith, Kansas City, ad-publicity director 

for Commonwealth Theatres, emphasized 

the necessity for promotion and gave 

tips on how to make it pay. 

The evening festivities included a "Happy 

Hour" cocktail party followed by a dinner, 

at which Prank "Mayor of Saskwa" 

Streetman kept the crowd roaring with 

laughter. The convention concluded with 

MORRIS LOEWENSTEIN 

dancing to the music of the Al Good orchestra 

and a vocalist. 

Fern Rice and Janice Doughty of Video 

Theatres, assisted by Clara Pridgen of the 

Chamber of Commerce, manned the registration 

booth. 

Loewenstein is described as a real rarity 

these days—a genuine, authentic '89er. An 

Oklahoma City newspaper relates that his 

father Isaac came from New York in the 

historic founding year of the state, and his 

mother Joanna followed June 1 with Morris 

a babe in arms. 

The family meat market and dwelling 

were built on the very lot where the Majestic 

Theatre was erected 20 years later, 

(Continued on next page) 

'off-nights". 

Write today for complete 

details. 

WAHOO is 

the 

boxofFice attraction 

urease business on your 

Be jure to give seating 

or car capacity. 


3750 Ookton St. • Skokie, Illinois 

OXOFFICE April 1, 1963 SW-1

. Norma 

Oollat 

. . . Lou 

. 

and 

DALLAS 

On.tiiiuicl fioiii iJ.i^f SW-li 

formerly Laura McDoniild of Buena Vista 

Jean Thomas was home with 

thf flu and Pat Flowers was suffering from 

pneumonia Both are BV staffers. 

I»rM Butler Is a woman with a green 

thumb. If you do not believe this, you 

should attend the Garden of Eden flower 

.show at the fairground.s. Her entry won a 

blue ribbon flr.sl prize for original and 

authentic arrangement, and went on to 

take the top tricolor award in competition 

with all blue ribbons wlnnere. In the latter 

event Loree won over her former In.structors. 

making the victory doubly exciting. 

She will have entries in the Wynnewood 

flower .show coming up soon. 

Robbie NowpII Ponton, who played the 

organ at the Palace In the 1920s and the 

'-^0) 

/FILMACK 


THl flELD FOR TOP 


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DALLAS 1, TtXAS 

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?7I1 lying Blvd. 

Oollm7, T.KOi MElrow 1-8770 

calliope at the Texas State Fair, died here 

only a month after the death of her husband 

Loney Lee Ponton, a projectionist 

Walters returned from a swing 

west on which he picked up a government 

job at Clovis, N. M., and acquired pai-ts 

for renovation at Lubbock and Paducah, 

Tex. Walters reports used equipment 

handling is taking most of his time in his 

sales and service business. 

Reviewers Simplify 

Film Rating System 

DALLAS—The Texas Motion Picture 

Board of Review is modifying its symbol 

designations to simplify interpretation of 

audience recommendations affixed to pictures 

by the rating group. The change involves 

combining the present Adult-Young 

People and Family categories under one 

symbol to be know^n as General Audience 

classification. 

The new rating .syst.em will feature three 

audience -suitability designations; recommended 

for Adult 'Ai; recommended for 

Adult-Young People lA-MYi. ajid i-ecomniended 

for General Audience < GA » 

This is the fii-st time the rating .service 

has been altered since Its beginning under 

the former Dallas Review Board more 

than 25 years ago. Mrs. R. B. Thomas, 

chali-man, gave the main reason for the 

overhauling the public confusion and misconceptions 

cau.sed by too many rating 

and age brackets. 

categorii's 

•It had come to the attention of our 

board that too many adults have the misapprehension 

that family-rated films are 

produced chiefly for children: con.sequently. 

a great niunber of these productions, 

outstanding in ent 

to 

theatre owners and interested newspapers, 

audience. An honorary Billy was presented 

magazines, civic, social and school groups 

to Carrie and Charlie Freeman in recognition 

of their theatrical work with young- 

throughout the southwest. 

sters seeking a start in show business. The 

Preemans also spearhead a program of entertainment 

for hospitalized servicemen— 

UTOO Cites Loewenstein 

project they have handled with success for 

For 35-Year Presidency 

I 

more than 20 years. Mayor Earle Cabell 

Continued from preceding page' 

made the presentation to Hughes, and Interstate 

circuit's Raymond Willie gave the 

and still stands, under personal manai 

ment of Mr. Loewenstein, a popular-prii 

Billy to the Preemans. Voting in most of 

house with modernized sound system 

the 20 categories was extremely close, accordiiiR 

to Phil Burleson who was in chai-ge 

wide screen. 

"I am the last surviving downtown pn 

of collecting and compiling the ballots. 

erty owner still doing business on his 

iginal location." says Loewenstein. 

A theatre career for this '89er child 

predictable as early as his first year 

school, when he began to haunt the 

Opera House that stood where the O 

mercial Exchange now stands to ask f( 

supernumerary parts. 

" 

"The Perils of Pauline the last 

the John Bunny-Plora Pinch comedies wei 

being made in 1914. the year he took ov 

the Majestic management. Prom then 

now. he has lived intimately with eve 

change: flickers to talkies, talkies to musi-' 

cals: through Mary Pickfords 23-year reign 

as sweetness and light to the shadow and 

sexploits of Liz Taylor: eras of villain, 

vamp and sheik: slapstick, pie-throwing 

serials: dishes at the boxoffice: early and 

late spectaculars: horrors, and oh yes. tlie 

westerns, always the westerns. 

The Loewenstein home today is a mansion 

in Nichols Hills. He and wife Qua 

; 

have filled it with 18th centui\ Fi.:uli 

furniture and decorative ob.nri.- i in 

many countries. 

Greeting guests at the front ;ui .i loimtain 

and marble replicas of Vatican treu; 

ure.s—Cupid, a satyr and "The Dying Gaul 

Awaiting them at the back, new this year, 

is a Versailles garden with 783 plantings. 

" 

Warner Bros." "Youngblood Hawke wil 

be based on the novel which was a Book 

of-the-Month selection, serialized in Mc 

Call's magazine and selected as a Reader's 

Digest condensation. 

ENDLESS 

URNS THE (NTIRI 

POSITIVl ROD 

Uy C«rkoii C—t 

Independent Theotre Supply 

?)H I tniiH SI. ill liiHii.CT< 

(or • dmonttritli 

BOXOFFICE

ERE 18 NO GLEOPiUm LIKE 


OPHIil LORON 


NIGI1T8wiTHGbE0PilTRil 

With ETTORE MANN! and a cast of thousands 

h is here — for April release! It's Sophia Loren (who is right (and the subject is hot). Contact Ultra Pictures Corp., 

2 Nights With Cleopatra. Cash in now, while the time 1270 Avenue of the Americas, N. Y. 20, N. Y. Circle 7-3945.

Eddie 

. . Jack 

. . From 

| 

6 

I 

the 

. . Harry 

. . Homer 

which 

" 

OKLAHOMA C/TY 

T K. Bri-wrr. whu has thi- Koyal Theatre 

and Brewer Drlve-In at Pauls Valley, 

was In a car accident, but our informant 

did not know any details . . . Sandie 

'Barrett' Fields, former cashier with Allied 

Artists, was on the Row to see Lois 

Scott and Nina Mllner of Screen Guild 

Productions. She and her husband Bobby 

Jack reside in Bartlesville Sandie Is with 

Cities Service Oil Co. 

Glenn Fannin. Independent distributor, 

Dallas, was in town a few hours when he 

received word that his wife's mother had 

died in Houston, and he immediately 

motored back home . Fryer, brother 

of Dick Fryer who operates the Allred Theatre 

in Pryor. was fatally injured in an 

automobile accident south of Muskogee recently. 

Burial was In TIshominKO. Dick 

manages the Pryor theatre for Mrs. J. F 

Allred. who has been visiting her sister.^ 

In Chattanooga. 

On Filmrow were Johnny Fagan. Bunavista 

Drlve-In. Borger: Leonard White. 

Tech. Weatherford : Jones. Capri. 

TuLsa; Wright Hale. Lyric and Holiday. 

Spearman: Johnny Jones. Shawnee: Jack 

John.ston. Washata. Cordell: Bob Downing, 

Crown. Collinsville: Bob Sheppard. Bronco. 

Edmond: Mr. and Mrs. T. V. McDowell, 

Bison. Buffalo: John Sanders. Melba and 

Cleveland. Cleveland: Dennis Collyer. Bulldog. 

Weatherford. and G. E. Ortman. Ortman 

at Heiuiesscy . Dallas were 

Paul Short. National Screen Service, and 

Scbc Miller. Buena Vista. 

I— ARTOE DELUXE 


PEERLESS 

MAGNARC 

Poi.li.c Caibon Guide. Fori No 2274. 2751 2.49 

.79 

Pontile Clomp Shoe & Pen, Pott No. 2369 

Poi Theatre 

has ju.st undergone a complete facelifting 

and remodeling job, costing more than 

$5,000. and has reopened under a new art 

film policy and a new name, the Capri. The 

reopening attraction was the Bolshoi Ballet's 

production of "Cinderella. was 

" 

attended by ballet students and dancing 

instructors from the entire city. 

The Capri lobby was fully redecorated, a 

new conce.ssion stand was installed with a 

decorative mural backing, new soundproofing 

was added to the projection booth, all 

seats were reupholstered, and new carpeting 

and a champagne-pink decor added 

throughout. 

Under the new policy, the Capri will run 

prize-winning art films both domestic and 

foreign. Special attention will be given to 

childrcns attendance when suitable films 

are obtainable. 

EL 

PASO 

"h/tr. and .Airs. Al (). YnnRP. Gordon R. 

Jones sr.. Mr. and Mrs. Bill T. Bohling. 

and Maurice J. Birdwell attended the general 

executive board meeting in Houston 

of the lATSE March 18 through the 23rd 

when Houston Local 279 celebrated its 50lh 

anniversary . Nace jr. and V. M. 

Murphy of Nacc Theatres in Phoenix conferred 

here with officials at the Capri 

about the Cinerama installation there. Nace 

is planning on installing Cinerama at Phoenix. 

Floyd W. Bush, swing projectionist at the 

Plaza. Capri and State, vacationed for a 

week at Sherman. Tex. . F. Bowington. 

boothman at the Palace, took a 

week of his annual leave . . . Bill T. Bohling. 

Capri manager, reports that on May 

28 a press, radio and television invitational 

premiere for "How the West Was Won" 

will be held . . . Nacini D. Miledi. manager 

at the Pershing in the Five Points .shopping 

district, announced that "Son of Flubber 

would run a month. 

AMARILLO 

pirst-run theatr«'s here have gone into re- 

Issues. "The Robe" opened again 

downtown at the State, and "Oklahoma!" 

3.Smin CinemaScope version" returned 

to the E.squlre. Other old ones around town 

Included Trapeze. The Vikings. Peyton 

Place and Return to Peyton Place and The 

Lusty Men. The only new opener was "Follow 

the Boys" al the Paramount ... On 

a change of policy the Twin Drlve-In north 

.screen is .set to open "Miracle of the White 

Stallions" as Its initial first run on a bid 

It will begin April U and run 28 night.s 

with a $1 adult admission and 25 cents for 

children. The south screen will remain 

.second 

run. 

WICHITA FALLS The world premiere 

of the locally made "Stakeout!" was held 

nt the ytnte March 20. Starring Bing Ru.ssell 

and Eve Brent la Ft. Worth gtrl> tin 

picture features local talent from the police 

force and the newspaper. 

Two Video Showmen 

Moved to New Mexico 

PAMPA. TEX.—Arville Hayes, manager 

for Video Independent Theatres in Okmulgee. 

Okla.. for four and a half years, has 

been transferred here to manage the Capri, 

LaVista. Top o' Texas and Pampa driveins, 

effective March 30. Paul E. Cornwell, 

district supervisor from Oklahoma City, 

said the Hayes assignment here is to fill 

the vacancy created by the departure 

March 10 of Paul West, manager in Pampa 

for the past 14 years, to Albpquerque to head 

the recently acquired properties of the circircuit 

there. 

Hayes, a 25-year veteran in theatre operation 

and management, began his career 

as a doorman in Shawnee. Okla.. in 

1938 and worked in company situations in 

Tulsa. Miami and Henryetta. Okla.. Cuero. 

Tex., and Hobbs. N. M. He is 43 years old 

and he has two children. .. 

Ollie F. Wilhelm. a 27-year-veteran in|t 

theatre operation, has been transferred toj5 

Hobbs. N.M., to manage the Flamingo j| 

Drive-In. effective April 3. Cornwell an-vi 

nounced that the circuit had recently acquired 

full ownership in the property. 

Wilhelm had been a manager in Pampa 

for 14 years and an assistant in other operations 

there under Paul West, and he 

now fills a vacancy created by the transfer 

of Eddie Miller to management of the 

circuit's theatres in Mexia, Tex. The new 

Hobbs manager began his career with the 

Video organization as a projectionist in 

Wink. Tex., in December 1935. and later 

did apprentice, maintenance and house 

managership work in Hobart, Okla.. and 

Midland. Tex. Following World War II 

service Wilhelm returned as assistant*, 

manager in Clinton. Okla. Wilhelm is 45|, 

and has four children. 

Elect Lipton, Youngennan 

Trustees of MPRF 

HOLLYWOOD— David A. Lipton. vice 

president in charge of advertising-publicity 

for Universal Pictures, and Joseph C. 

Youngerman. executive secretary of the Directors 

Guild of America, have been elected 

to the board of trustees of the Motion Pic- . 

ture Relief Fund, according to MPRP ( 

president George L. Bagnall. 

The MPRF board of trustees, currentlj^* 

consisting of 43 members representing all i 

unions, crafts and guilds connected witW* 

motion picture and TV film production 

meets twice monthly to establish polirv 

for the MPRF Medical and Welfare Ci nt.i 

In Hollywood and Motion Picture Country^ 

House and Hospital in Woodland Hills. ' 

TOP QUALITY 

FAST SERVICE _ 

BMEIB 

iMOTIONrlllfiiliilBMtECI 

12S HYDE ST.- SAN FRANCISCOi,CAllF. 

Four! 

01196: 

lOtr 

««; 

" Os 

tathe 

®ia! as

)perty. 

iionist 

J 

Hills. 

ii 

— 

— 

. 

. 

— 

len 

Two' & 'Mockingbird' 

Fine Omaha Entries 

OMAHA—Two first-run theatres did 

double average business and four others 

went comfortably above average last week 

to keep up the strong surge at the boxoffice. 

"Two for the Seesaw" at the Admiral 

and "To Kill a Mockingbird" at the 

Orpheum were the pace-setters. "Son of 

Flubber" had a fourth fat week at the State. 


Admiral— Two for the Seesaw (UA) 210 

Cooper Mutiny on the Bounty (MGM), 7th wk. 175 

ills—The Wonderful World of the 

s Grimm (MGM-Cineramo), 16th wk 145 

Omaha Diomond Head (Col), 2nd wk 120 

Orpheum—To Kill a Mockingbird (Univ) 205 

State Son of Flubber (BV), 4th wk 1 30 

'How West Was Won' Stays 

yms c A Favorite in Mill City 

MINNEAPOLIS—Not much was happening 

in the Mill City as only four of 12 firstrun 

houses managed to do better-thanaverage 

business. Leading the group was 

Flaiiij 

MGM-Cinerama's colorful "How the West 

at 

Was Won." now in its second week at the 

Cooper, with 350— "Almost a sellout every 

night," reported Manager Jack Marshall. 

;ter op Three wonderful holdovers provided the 

andli only other news: "Diamond Head" at the 

trans St. Louis Park. "Days of Wine and Roses" 

of ihf at the Century and "To Kill a Mockingbird" 

at the Mann did 190, 120. and 120 Ttienei 

per 

eteran 

slened ti 

iwell 

ffltly 

ne 

nt 

with 

cent, 

respectively. 

Academy Mutiny on the Bounty (MGM) 3th 

Campus Cleo From 5 to 7 (Zenith) ....... 

ami lata 

Century Days of Wine and Roses (WB), 5th 

nd lioB coopi 

the West Was Won (MGM- 

Ma. 

2nd 

Gopher Teenage Zombies (Governor); Th 

War I credible Petrified World (Governor) . 

Tie 30 Years of Fun (20th-Fox); House ( 

Damned (20th-Fox) 

Mann To Kill a Mockingbird (Univ), 5th 

Orpheum The Courtship of Eddie's Fathe 

(MGM), 2nd wk 

State— Son of Flubber (BV), 5th wk 

"id (Col), 6th 

Suburban 

for Murder (Janus) 

(Para), reissue . 

100 

Four Top Oscar Winners 

Of 1962 on '63 Show 

From Western Edition 

LOS ANGELES—With George Chakiris. 

winner of last year's "best supporting 

enielectsB actor" Oscar, set to present one of this 

year's trophies, the four- top acting winners 

JtPR from the 1962 Academy Awards are now 

lined up to appear on the April 8—35th 

annual awards show—Sophia Loren, Maximilian 

Schell and Rita Moreno were previously 

announced. 

Five former Oscar winners, imable to 

appear live on the telecast, will appear via 

special film footage made of them on for- 

., coiinti eign locations. The five, all winners of the 

best actor or best actress award, are Ingrid 

Bergman, Audrey Hepburn, David Niven, 

Sir Laurence Olivier and Simone Signoret, 

Joan Ci-awford and Shelley Winters, 

ormer Oscar winners, will appear as 

resenters on the show. Prank Sinatra will 

ct as master of ceremonies. 

Point Loomis Shopping Center House 

Opposed by Milwaukee Home Owners 

MILWAUKEE—About 30 home owners 

who are living near South 30th street and 

West Morgan avenue, proposed site of the 

new Point Loomis theatre, protested before 

the city planning commission that the zoning 

change to permit construction of the 

theatre would adversely affect their properties. 

Following the hearing, the planning 

commissioners voted 3-to-2 against the 

zoning change, with two abstentions. However, 

the city council, which makes the 

final decision, still must rule on the new 

zoning proposal. 

Karl Maier jr., city planning commission 

chairman, repeatedly banged his gavel to 

quiet spectators who applauded opponents 

of the theatre and jeered proponents. 

"How would you like to look out of your 

Thermopane window and see a brick 

wall?" wailed one woman opponent. 

"I don't live in the neighborhood, but 

I'm proud of the south side and it isn't fair 

for the city to let big businessmen throw us 

School at 3450 South 32nd St. 

Alan H. Steinmetz, attorney representing 

the Southgate Shopping Center, 3333 South 

27th St., where another movie theatre is 

scheduled to be built shortly, also filed a 

protest. He contended that the proposed 

theatre would remove a buffer zone that 

now exists between Point Loomis (site of 

the other theatre) and homes in the neighborhood. 

JOSEPH LUBER RESPONDS 

Into the picture then came Joseph Luber, 

secretary of Point Loomis, who responded 

to the effect that he resented Southgate's 

"interference" in a matter which he said 

did not concern it. Luber told home owners 

that plans for the theatre would provide 

sufficient parking and that the grounds 

would be landscaped. 

Commissioner Nathan J. Rakita, himself 

a developer, and Alderman Harold J. 

Jankowski. in whose 11th ward the theatre 

would be located, supported the zoning 

change. "The good of the entire city," said 

Rakita, "must be considered, since the 

economics of movies in shopping centers 

has been shown to be a good thing." 

Jankowski added that the theatre had 

merit, despite the large amount of 

opposition. 

Commissioners Fred A. Erchul, Stanley J. 

Rypel, and Mrs. George P. Ettenheim 

voted against the zoning change. Supporting 

the change were Rakita and Gerald J. 

Rice, with chairman Maier and commissioner 

William Brauer abstaining from 

voting. 

Former TV and Film Man 

Sells Story for Film 

MILWAUKEE—Lew Breyer, former executive 

vice-president and sales manager of 

station WXIX-TV here, has sold his story, 

"The House on Beacon Hill," for a sum "in 

the five-figure bracket." Breyer said producer-director 

Bill Colleran purchased the 

story and will produce the feature film independently, 

out," proclaimed another interested bystander, 

with Bette Davis, Gloria 

Swanson, Hermione Gingold and Dorothy 

Gish scheduled to portray the four pixilated 

ladies who in the film comedy steal 

APPLAUD DENIAL OF PROPOSAL 

When the zoning proposal was denied, a million dollars. 

the group applauded loudly and was silenced 

Breyer currently is working on a group 

only when told that the common 

council still had to rule on the matter. 

James Renock, spokesman for the home 

owners, said the theatre would cause considerable 

of short stories titled. "Hey, Nurse," which, 

he said will be published this fall, and later 

on are to be developed into a comedy television 

series. 

"There are too many problem hospital 

traffic congestion in the area, 

"which can hardly handle what we have shows on television," he said, "and 

now." Adding that traffic from the 1,500- they are scaring the heck out of people! 

seat theatre, which would be open during The trend now is toward comedy. Witness 

the day, would create additional hazards 

for children attending the Jeremiah Curtin 

the success of Beverly Hillbillies, McHale's 

Navy, the Dick Van Dyke Show and the old 

standby, the Danny Thomas Show." Pointing 

out that there are many funny situations 

that happen in hospitals and in doctors' 

offices, "... reading or seeing them on 

the screen—the lighter side of a hospital 

will be refreshing," he said. 

Breyer, now with United Artists Associated, 

prior to his television connection was 

on the sales staff of Universal-International 

for many years. 

He lives here with his wife and son 

Robert, who is a senior at the University 

of Wisconsin. Another son David is associated 

with the sales staff of station 

WREX-TV, Rockford, 111. 

Fried Joins Blowitz 

From Eastern Edition 

NEW YORK—Phillip Pried has joined 

the New York office of Blowitz, Thomas & 

Canton, Inc., public relations firm. He 

formerly was an account executive with 

Barkas & Shalit and was with United Press 

International and Ziff-Davis Publishing 

Co. 

L In Minnesoto NATIONAL THEATRE SUPPLY, 

MAXIMUM LIGHT 

Evenly Distribufed 

Wisconsin—NATIONAL THEATRE SUPPLY, 1027 N. 8th Street, 

Milwaukee 3, 

Wbconsin. 

NC-l

. The 

. . Bill 

. . Betty 

Dave 

. . . Meyer 

. . Howard 

. . Harman 

at 

. . Two 

. Allen 

| 

^' 

j 

• 

Ii 

Eshibil 

DES MOINES 

"•ff-nlghti". 

Writ* today for complat* 

datolli. 

Ing or car capacity. 

WAHOO it 

the 

boxofFic* allraclion 

buiinati on your 

Ba tur« to giva taal- 


17J0 Oakl.n II. • tll*lil«. IlllncU 

FILMACK 

HAS ALWAYS UD 

THl f/flD fOR TOP 

QUALITY AND SPUD 

U/SPECIAL 

^ /TRAILERS 

i\ 

Marshalltown airer March 15 on a weekend 

policy until the weatherman guarantees 

IKGlyiui 

jtofiAl 

Iis.Hi 

lee. 

IBIIB, 

lEoMJ 

lBl;Vi 

[ 

' 

. 

Bradshaw. who has the Hippa, 

. . Earlier Joe Jacobs 

. 

that spring is a sure thing . 

Proctor 

YXTith the April 

exchange 

had an undersky show going again at the 

1 closing ot the United Town Drive-In here on the "very-warmfor-March 

22" weekend. With the West- 

In Omaha, all UA 

TJn't^d Artists' Omaha office closed March 

29 and all business will be handled 

pof 

Sled-I 

Artists 

distribution for the Ncbraslca territory will Vue's reopening tentatively set for the following 

week, all five Des Moines drive-ins Lyons, who had headed the Omaha office, 

through the Des Moines exchange. Bill 

be handled by the Des Moines branch. 

be back in the movie n' burger 

business. 

this area in Nebraska 

and southern South Dakota but he 

were due to 

Art Thiele of Des Moines Theatre Supply 

will continue to serve 

notes from will 

conversations with motion 

headquarter in Des Moines. Also in the 

picture people, both in Iowa and outside Fred Meyer, who operates the theatre in 

office here were Opal Woodson, office 

the sUte. that the story is pretty general: Humbolt. Is taking role in manager for Ei-ma 

Big towns are doing good business: small north Iowa towns for its booker and veteran of Pilmrow. Shirley 

towns are not. and no one has come up tennial celebration in June . 

Gold. 

Pitts, secretary, who al.so has been on the 

with the 'why" answer Varsity in 20th Century-Pox exchange manager, reports 

. Row for years. All the feminine staffers 

an active 

preparations 

that 

cen- 

many years: DeLand. 

and 

Ifeft 

that "The Robe" discount-ticket- 

Des Moines Is giving a second-go-round to 

.said their plans are indefinite. 

MOM operettas which did crescendo business 

there for 12 Thursday afternoons and campaign, patterned after the Minneapolis Donald Johnson, exhibitor at Spencer, is 

through-churches policy is effective. This 

most recently 

doing .some extensive remodeling on his 

evenings. 

plan, has been very successful 

at the New World Theatre. Cedar Boyd Theatre, including a new glass front 

Accordinf to the Le Mars Sentinel. Phil 

Stern was back in his office at 

March, owner of the Royal Theatre in Le 

Island areas, Gold reported. 

American International last week after mi 

Mars, has plans for extensive remodeling. 

returning from an extensive southern and 

Some of the changes call for a new. larger Theatregoers here had to choose between 

western trip with his wife. He fortunately 

screen, plate-glass front doors, new carpeting, 

interior paneling and overhauling "Come Blow Your Horn" was sneaked with 

year in this area. 

two sneak previews the same evening. 

missed getting back during one of the 

Royal projectionist 

Jackie Gleasons "Papas Delicate Condi- 

Albuquerque 

worst snow stonns of the 

He said he checked at and 

Rapids, and in the Davenport and Rock 

of the theatre seats. Jim Lewis. 

for 12 years, has been named tion" at the Orpheum. while "Bye Bye 

holed up there when he got reports from 

manager Robert Montgomery, former Birdie" was the surprise bonus at the Des 

up north . 

Burrus. exhibitor at 

assistant manager of TrI-States' Fort at Moines Theatre, where "To Kill a Mockingbird" 

Crete, looked fit as a fiddle on a visit to 

Rock Island. 111., recently was moved here 

was playing. 

Omaha and said he felt just fine 

jj 

after fl 

to serve as assistant manager of the Des 

April 20 is the wedding date set by Mary recovering from a heart attack. 

Moines Theatre. 

LeWarne. Columbia, and Alan Miller, 

Abbott Tyler said he was trying to makearrangements 

former 

Drive-ins continue to emerge from winter 

student booker at the exchange and 

to reopen his theatre atl 

now with State Auto Insurance. Eleanor Creighton Grunke. O'Neill Ij 

hib.iiiHtloii H. N Schrodt has opened his 

Jackson and Patty Crouse. Columbia colleagues 

drive-in owner, is a proud father again i, 

of Mary, recently feted her with a 

miscellaneous shower . 

. . . C. E. 

Theatre at Gregory. S. D.. has been in theJ) 

and his Columbians were felled with flu. 

Community Hospital there Lair, 

The chief. Bill Dippert. Eleanor and Patty exhibitor at White River. D.. has beei 

S. 

were victims. 

laid up with the flu. 

all 

WOMPI has planned a celebration maikin« 

the April 3 birthday of their "adopted" 

little girl . . . Thelma Washburn has passed 

the crisis in a case of spring fever. She is 

redecorating her home . Olson. 

Paramount, flew over to Omaha to join 

her Universal husband Ralph, who had been 

working in the Omaha region the week 

prior. 

A. Moussu. Warner Bros, traveling audii(M. 

I.s in Des Moines for an extended stay 

WB office workers recently had an office 

pizza party. The occasion: it was lunchtime 

and they were hungry. 

Mr. and Mrs. Fhil Samurlson. Avalon. 

West Union, were Fllmrow visitor.s the 

week of March 17. Others were Art Sunde. 

Papilllon. Neb.: Mr. and Mrs. Roy Metealf. 

Cedar Rnpids: Mr. and Mrs. Dick 

Joliii.son. Red Oiik: Mr. and Mrs. Eben 

Hiiy.s. Wlnlorset: Mrs. Dorothy Thelss. 

Wavirly: Bud Nordhus. McGregor: Bob 

Hulte, 0.sceoln: G H Maxon. Jewell: M. L 

Dick.son. Mount Plen.sant: Tim Evans. 

Anamosa: Dick Kuhl. Greenfield: William 

McOraw. Ogden: Neal Houta. New Hampton; 

Carl Schwanebeck. Knoxvllle. and 

.lohn Renlflr. Audubon. 

Need Police Okay 

from Ccirxiilion Eslit>on 

TORONTO 

Although Toronto has Sunday 

shows, permission from the local liciii.se 

nuthorlty Is still required for Sunday 

midnight shows which come under 

n police bylaw. The next mldnighters can 

br conducted at Easter at 12:05 a.m., 

which Is actually on the Monday. April 15. 

OMAHA 

i 

E. L. Cline, exhibitor at Beaver City, sentl^ 

his regrets to Bob Hirz of Warners tliat hM^ 

was unable to get down for the screening!" 

" 

of "PT 109 the Military Theatre "be-V 

cau.se we had a first-class blizzard golng.'Tl 

Cline said he had been waiting a long time*' 

to see the film because he was in PTs in 

the war. in fact he served in the .siune area 

In which President Kennedy .saw action. 

"We were in some of the same .squadrons 

and alUiough our service time was a few. 

weeks apart and I didn't know Kennedy^ 

I did know fellows who sened on th«p- 

PT 109. " Cline wrote. 

| 

Alfred Marshall, who has the Empresa 

Theatre at Verdigre. killed two birds with! 

one stone, visiting the Electric Show at the 

Omaha Muny Auditorium and doing bcx)k- 

Ing on the Row . excellent screenings 

were dished up last week, "Love Is ii 

AMERICAN THEA SPLY. CO.. Sioux Falls. S. D. 

DtS MOINES THEA. SPLY. CO.. 0« MolnH, !>. 

MINNEAPOLIS THEA. SPLY CO.. MInnucolit. Minn. 

HURLEY SCREEN COMPANY, INC. 

94-17 Northern Blvd. Corono 68, N. Y. 

ftiieSt 

1. 1963,

Sf. 

:lass 

i 

le 

Bil 

oIlJB 

lisit 

aftf 

Ball" at the Admiral and "Miracle of the 

White Stallions" at the Military . . . Mar.i 

McGlynn, wife of former MGM branch 

manager Jerry McGlynn of Omaha and 

now of Des Moines, visited Fred Fejfar 

and his wife here last week . . . It's all 

settled—the Variety Club Golf League will 

ita olticf 

tee off April 6, the weatherman permitting. 

Exhibitors who battled to Omaha through 

the rain last week included Nebraskans A. 

«n, Leise. Hartington; Mr. and Mrs. Leonard 

> DeUni Leise, Randolph: Don Johnson, Lynch: 

niiShirlf Mi's. Fred Schuler, Himiboldt: Howard 

Burrus, Crete: Al Marshall, Verdigre: Ed 

Christensen, Ord: Phil Lannon, West 

Point, and lowans Al Haals, Harlan: 

Arnold Johnson, Onawa: Jim Travis, Milford: 

Vern Brown, Missouri Valley, and 

pencer, 

S. J. Backer, Harlan. 

fro 

office 

eek afte Asserts Movies Distort 

them an 

U.S. to the Entire World 

orteatel; 

MILWAUKEE — Dr. Brock Chisholm, 

le of 

world health leader and Canadian psychiatrist, 

appearing on the Milwaukee 

Journal's WTMJ-TV station here, said that 

ihibitor 1 

movies distort the United States to the 

entire world. The first director general 

a 

of the United Nations world health organization, 

Chisholm aired his views on the 

fine 

station's Open Question program. 

He said gangster and western movies, 

;heatte 

which make up a ma.ior part of American 

!.(. O'Nei 

films exported for showing abroad, are 

giving much of the world a completely 

distorted view of the contemporary culture 

of the United States. 

"These films mirror a phase of American 

history long past, but accepted as 

current history." He said he was asked 

many times during a recent visit to Geneva, 

Switzerland, questions such as: 

"How many times have you had to cower 

in doorways and hide to avoid bullets from 

passing cars?" 

On the importance of the American image 

abroad. Dr. Chisholm said: "One bad 

film is worth one warship operating on the 

side of the enemy in the cold war. One 

gangster movie can undo the work of 

Radio Free Europe many times over." 

Kenned! The American image, he said, is being 

based largely on its past history and the 

'reputation of its ancestors. "And," he said, 

"that reputation is not vei-y good, and 

Empres 

hasn't been lived down yet." He said he 

tods 

had suggested to officials in both Washington 

and Hollywood, that the govern- 

jtiowattli 

joingWk 

ment control the sale of American films 

ent screen 

abroad. "But the idea was not kindly 

"Love Is thought of. The motive of American businessmen 

selling films abroad," he said, 

"was not to damage the United States image, 

but was to make money." The films and 

broadcasts exported from the United 

States, he added, were of a much lower 

caliber than those from other countries. 

"The United States will sell anything," 

he said. 

Dr. Chisholm pointed out that in Communist-controlled 

Czechoslovakia, a large 

number of American gangster films are 

bought by the Czech govermnent and are 

shown as "authentic" representations of 

current American culture. After slides of 

racial riots in this country were shown, 

a Czech propagandist said to the audience, 

"Now you know what is meant by 

the American way of life. What do you 

think of it?" 

MILWAUKEE 

Ceveral gals from the motion picture industry 

are entered for the "Alice in 

Dairyland" contest, which is a real plum 

for the winner. She usually travels the 

state plugging the daiiy industry for a 

year, represents Wisconsin at the Rose 

Bowl and gets married the following year. 

That's about par for the course. 

Pete Rosian, Universal's regional manager, 

was in. He says that this will be the best 

year ever for Universal. Publicist Louis 

Orlove, traveling about five states to plug 

Universal product, soon will have box-car 

figures on his speedometer. 

Harold "Bud" Rose, self-acclaimed "King 

of the Publicists," wants all and sundry to 

know that he's back in the harness after 

being "out of circulation" due to illness. 

At the moment (he's free lancing) his first 

project is to beat the bushes for "Billy 

Budd" for Allied Artists. He threw a press 

luncheon at the Steak Ranch, a screening 

March 28 at the Egyptian Theatre and is 

slated for a swing around Wisconsin. Bud 

says he expects to have a hand in the 

forthcoming Schlitz Circus Parade scheduled 

here for the Fom-th of Jully, "and the 

nation will hear about it," he vows. 

In Hollywood's TV-cartoon workshops, one 

of the major tasks is to find the right 

voices for the characters that pop out of 

the inkwells. Among the better known and 

highly regarded members of this group is 

John Stephenson, 39, who finds this field 

far more exciting and rewarding than anything 

he ever did in his previous show business 

experience. He has been on TV and 

in the movies as well. John's parents live 

at 1029 East Idaho St., Milwaukee. 

ENDLESS 

illffliHlfl'il 

BURNS THE ENTIRE ^BVnJTnnH 

Funeral services for Maynard W. Erickson, 

51, Loyal, were held March 10 in the Loyal 

Methodist Church, with the Masonic Lodge 

conducting services. Erickson was born at 

Suring in 1911 and moved with his parents 

to North Dakota, where he lived until he 

was 14 when he went to Oconto, where he 

managed a number of theatres. On July 1, 

1941, he married Leona Rosenfeldt. and 

they moved to Loyal, where they bought 

the Loyal Theatre and managed it until 

January 1962. Erickson was active in civic 

affairs, acting as an alderman and mayor 

of Loyal for several terms. He also was 

chairman of the Loyal Community chest 

fund for a number of years. 

In West Germany, a coin-machine company 

plans to install washing machines 

in theatre lobbies, so customers can watch 

a movie while getting their clothes laundered. 

Lew Breyer, former vice-president of 

station WXIX-TV and a former film salesman 

with U-I, reported that while traveling 

through Dodge City in a rented car he 

was pulled over to the side of the road 

at gunpoint by the sheriff, who said a 

police car of same model and color as the 

car Breyer was driving had been stolen, 

resulting in a road block. "I was scared 

stiff," Breyer said. 

"A Ticklish Affair" is the final title 

MGM has selected for "Moon Walk," Shirley 

Jones-Gig Young starrer.

. . Morrie 

- 

MINNEAPOLIS 

Cuyra Kumari. an Ea-sl Indian Him actress 

and dancer, wa-s in town this week to 

pluK "Nine Hours to Rama." coming soon 

to MACOs Century Theatre. 

Dale JensMi"* Anita Theatre In Anita, 

closed for the winter months, will be reopened 

Immediately If a Kroup of the city's 

youMK people calUnK themselves the 

"YounK Anitans" have their way. The 

headed by Don Karns. John Cassell 

irroup. 

and Marvin Fries, is working with Jensen 

In an effort to get the theatre back In 

operation Professional projectionists would 

still be used but all other work. Including 

managt-mint. tlcket-.sellliiK, operation of 

Want To Save Money? 

You moy find |ust the equipment or 

service you arc looking for in the 

CLEARING HOUSE 

Published .very \^r.k m BOXOFFICE 

concessions, buying and booking of films, 

maintenance, etc.. would be shaied among 

the "Young Anitans." Good luck to them. 

Five area theatres have closed temporarily 

because of heating problems. They are the 

Gem Theatre, Balaton: Roxy. Maddock. 

N. D.: Star. Selby. S. D.: Canistota. Canistota. 

S. D.. and Kewaunee. Kewaunee. Wis. 

Some theatre reopenings: Gregory. S. D.. 

merchants are cooperating with the management 

in the reopening of the Hipp 

Theatre there. The Rex Theatre. Woonsocket. 

S. D.. reopened on a Wednesday 

and Saturday-Sunday schedule. In Underwood. 

N. D.. Grant Roseth has announced 

that he plans to reopen his Rose Theatre 

on Easter Sunday. The local commercial 

club has pledged support through special 

promotions. 

Thinking up a new word for "reissue " is 

hopeless . Steinman. St. Paul 

cxploiteer. has been working in Des Moines 

on the MGM Heritage Series . . . A. C. 

Baker, owner and operator of the Paradise 

Theatre in Mora, died recently of a heart 

attack. He had been ill for two years. 

Benjamin N. Berger of Minneapolis and 

Ben Marcus of Milwaukee, both long active 

m Allied States Ass'n affairs, received important 

committee assignments in the cabinet 

of newly elected president Jack Armstrong, 

It was announced here last week. 

Berger, president of Berger Amusements 

and for many years the leader of North iSi 

Central Allied with headquarters in Minneapolis, 

has been given assignments on the . 

industrial relations and finance commit- ' 

tees. Marcus, who got his start in show 

business in Minneapolis and now heads 

.| 

his own theatre company in Milwaukee i 

was also given several assignments. 

University of Minnesota board of regents »-- 

last week received a $50,000 check fromir 

Tent 12. Variety Club of the Northwest,!! 

as Minnesota area showmen pushed aheadi* 

'^ 

with plans to raise $500,000 for constniction 

of a new floor in the Variety Heart 

Hospital. 

More Ben Berger news: He has announced (* 

that he plans to seek election to the^ 

Minneapolis park board as a member-atlargc 

this spring. 

Paul Berg has been elected general man-i. 

ager of the Winona Theatre Co.. succeedin«. 

Al W. Smith, who retired January 1 after*] 

 

holding the position for 45 years Sniith*- 

will continue as a director. Other officers; 

elected were: Mrs. Mayda Roosner. Roy 

ToUeson and Payette Ehle as president 

vice-president and treasurer, respectively . 

Berg will also serve as secretary. 

Martin Lebedoff, Twin Cities exhibitoi 

and president of North Central Allied, and 

Charles Rubenstein. owner of the Hollywood 

Theatre, have opened the second ol 

their Uncle John Pancake Houses in th( 

Mill City area. The two have the company 

franchise for the entire state . . Toir 

Burke of Theatre Associates and his \vif( 

Zita have returned from a west coast vacation 

trip. 

Join the Widening Circle 

ik 

Send in your reports to BOXOFFICE 

on response of patrons to pictures 

you show. Be one of the many who 

report to— 

THE EXHIBITOR HAS HIS SAY 

Addrotm your lollers to Editor. 

Kxhibilor Hew Hi« Say," 825 

Van Brunt BiTd., Kanaoa City 24, 

Mo. 

A Widely Read Weekly Feature of Special Interest 

BOXOFFICE 

Always in the Forefront With the News 

April 1, 19f 

%t

— 

— 

— — 

; Average 

. . Spark 

. . Howard 

. . Art 

. . Fran 

. . Roger 

. . Twig 

- »Ji now ki 

:

Joe 

. . Jack 

. . The 

CLEVELAND 

prom Sanlord Lcavltl and Lou Horwitz of 

iho Washington circuit comes an Invitation 

to a private showing of 'Cinerama 

Holiday" at 8 30 p.m April 15 at their New 

Falls Theatre. Front street and Portage In 

Cuyahoga Falls. •Holiday" will follow the 

current attraction at the theatre. The 

Wonderful World of the Brothers Grinun" 

Mr and Mrs L A Walchli left on a 

vacation — "Just driving south." Mrs. 

Walchli Ls better known as Mildred, secretary 

to Sam Oshry at United Artists. 

Jack l-fwl» of Universal reports that the 

Super 40 Drive-In at Blaine was almost 

compleu-b demolished by floods from the 

Ohio river UwLs and owner Christ Velas 

were up to tlieir knees m mud. surveying 

the dama«e which totaled at least $25,000 

Patricia Varkle. daughter of Ted Levy 

Vl.sta and a sophomore at 

of Buena 

Ooucher College in Baltimore, was home 

for the spring vacation Rembrandt 

of the Center-Mayfleld Theatre became a 

grandfather for the first time. The grand- 

.son was born to his son. Ncal. and daughter-in-law 

"The Man From the Diners' Club" will 

open April 10 In 12 neighborhood theatres, 

reportfl Marty Orassgreen. booker at Columbia 

Marty Is still wearing his Nassau 

lm artoe deluxe 


ASHCRAFT 

LAMPHOUSES 

RCA_WIDI ARC— SUPER HIGH, OYNARC, CINtX 

ri

Sell . . and Sell 

Scores of busy little messages 

go out every week to a tremendous 

audience— and they get a tremendous 

response! 

Every exhibitor is 

busy— buying, 

selling, renting, hiring. All this is 

made easier and more profitable 

with the classified ads in Clearing 

House each week. 

READ • USE • PROFIT BY— 

Classified Ads 

in 

BOXOFFICE 

Greatest Coverage in the Field—Most Readers for Your Money 

Four Insertions for Price of Three 

lOXOFFICE :: April 1, 1963

Ur,!.. . . P.rt, . . . 

Cincy Vacation Amusements to 

Test 

Drawing Power of Screen Roadshows 

CINCINNATI— WlUUii tin mxl M^-veial 

monthx thLs city will become the testing 

ground of the motion picture Industry. 

Is Cincinnati a good show town? Will It 

support three or four reserved-seat films 

playing simultaneously? Can films, with 

prices ranging from $3 to $1.80. compete 

with the many live attractions that will be 

vying for the amusement dollar In this vacation-land 

of the midwest? 

Much win depend on the outcome. Using 

Cincinnati as a yardstlclc. with a drawing 

power of millions within a 130-mile radius, 

'J ''ma^Qih vôu when 

WAHOO is 

the 

boxoffice atlfoction 

business on your 

"off-nights". Write today for complete 

details. Be sure to give seat* 

ing or car capacity. 

HOllYWOOD AMUSEMENT CO. 

]7iO Oohion SI • Skokip, lllinoit 

^ 

MARQUEES 

g\foFOR 

onq 

TR IS477 

^

•.•.;-Keralil 

ba;. 

r 

. 

Channel 

;' 

It.. 

Ball' Is Best Bower 

n Chilly Hub Cily 

BOSTON—Despite a freak snowstorm in 

''^^ : 

: 

hi he middle of the week, and cold tempera- 

,ures which continued through the weekid. 

business held up fairly well at the box- 

)ffice in the downtown de luxe houses. 

How the West Was Won." which opened 

A'ednesday. March 27, following a trade 

id press showing the previous night, is 

ipected to smash opening records at the 

7 With most 

'- '-t laying 

5 Mit mtta •. 

rii » their 

c-l Became oi- 

Publishing 

Longest Day' Breaks 15-Year 

ol Films 

Ill-Time Gross in Hartford 

HARTFORD—Twentieth-Fox should be 

rfcer 

nighty proud of Connecticut's Capital 

to '.at paienis s 

ity; "The Longest Day." breaking o'j»tnKof;!i# 

a 15- 

ear all-time gross at the Elm, has proceded 

to smash the initial week's take. 

ayi convesiio; 

yn— Papo's Delicate Condition ;Pora); The 

tela the daily 

J.-;,' and are '2.' 

siiii:«Mii!lile'. 

ibif to aiiil'-' 

oiaecMMbleiD 

SC'ifparsift' 

aad'ie 

— 

— 

— 

Boston. Premiere night is sponsored by 

he Variety Club. "Love Is a Ball" opened 

icely above average at the Capri and "The 

-irl With the Golden Eyes" opened 

lightly above average at the Fenway. 


Longest Doy (20th-Fox), 25th wk. ..130 

—David and Lisa (Cont'l), 5th wk 140 

Love Is a Boll (UA) 

-The Best of 

3), 6th 

i 

-Billy Budd (/ 

-Love and Larceny (Major). 2nd wk.. . 

cnwoy The Girl With the Golden Eyes (Un 

'y— Lawrence 

yflower—40 

smorial To Kill a Mockingbird 'Univ), 6th wk 

jsic Hall The Courtship of Eddie's Father 

MGM), 2nd wk 

pheum Diamond Head (Col), 7th wk 

ramount Days of Wine and Roses (WB), 

3rd 

-The Bellboy and the Playgirls (UPRO), 

ork Squ -Divorce— Italian Style (Embassy), 

27th V 

xon Mutiny on the Bounty (MGM), 19th wk. 140 

:ite—Daughter of the Sun (5R) 1 75 

Breok (SRI 100 

Cinema Love ond Larceny (Major), 2nd wk. 115 

neroma-The Wonderful World of the Brothers 

Grimm IMGM-Cineramo), 26th wk 90 

ne Webb David and Lisa (Continental), 3rd wk. 135 

n The Longest Day (20th-Fox), 3rd wk 275 

M. Loews—The Roven (AlP), Night Tide (AlP) 95 

ew's Polace Africa Ablaze (MGM), reissue, 

formerly titled "Something of Value"; The 

Rock (MGM), reissue 70 

ew's Poll The Courtship of Eddie's Father 

(MGM), 2nd wk 90 

voli Divorce— Italian Style (Embassy), 

Term of Triol (WB), subsequent 

Kill (Un 140 

lew Haven First Runs 

aced by "Longest Day' 

NEW HAVEN—It's still "The Longest 

)ay" for a New Haven first-run pace-set- 

" 

'David and Lisa was holding up well 

n a second week at the Lincoln. 

Was 

own— I Wos a Teenage Werewolf (AlP); 

o Teenage Frankenstein (AlP), revivols 

David and Lisa (Cont'l), 2nd wk 

ncoln 

3w's 

MGM) 

I'omount 

College 

The Courtship of Eddie's Father 

Papa's Delicate Condition (Para); 

Strategic Air Command iParo), reissue 

ger Shermon Doys of Wine and Roses (WB), 

3rd wk 

fooks Danny Kaye Comedy 

HARTFORD — Columbia's "The Man 

lom the Diners' Club," Danny Kaye comjy, 

will open April 12 at the downtown. 

ist-run E. M. Loew's. 

leaks 'Come Fly With Me' 

ElARTFORD—Mrs. Ruth Colvin, Loew's 

li, sneak-previewed MGMs "Come Fly 

th Me." 

Films From More Than 50 Countries 

Expected for Third Boston Festival 

Anti-Toll TV Trailer Being 

Financed by Exhibitors 

HARTFORD— In the first known example 

of concerted industry anti-toll TV 

action in metropolitan Hartford, theatremen 

are picking up the cost of a two-minute 

trailer extolling the virtues of Hartford's 

WEDH-TV 24 1 educational 

I 

film programming. 

The trailer, being completed in New York, 

will be shown in area theatres as a reminder 

to patrons that Channel 24 is providing 

a free entertainment service not unlike 

the schedule anticipated, for a fee, on 

WHCT-TV (Channel 18 1. The latter, of 

course, is the home base for RKO General's 

experimental pay TV project. 

WEDH-TV is sponsored by the nonprofit 

Connecticut Educational Television 

Corp. It maintains studio facilities on the 

campus of Hartford's Trinity College. 

Bernie Menschell, president of the Outaoor 

Theatres Corp. of Connecticut, is 

chairman of the anti-toll TV committee of 

Connecticut. 

New Framingham Manager 

PRAMINGHAM. MASS.—Harry Weiner, 

new manager of the Cinema Theatre, is a 

former city manager. He served both Asbury 

Park and Morristown, N. J. 

"Mockingbird' Premiere 

SPRINGFIELD—Universal's "To Kill a 

Mockingbird" completed its five-week 

Western Massachusetts premiere at the 

B&O Arcade. 

PRODUCER WITH STAR—Danny 

Kaye, star of Columbia's "The Man 

From the Diners' Club" poses in front 

of a famous seal with WiUiam Bloom, 

producer of the new comedy film about 

the world's largest credit organization. 

The two, along with press, radio and 

television representatives, were in 

Winsted, Conn, for the gala festivities 

surrounding the world premiere of 

"The Man From the Diners' Club." 

Kaye helped enforce an unusual local 

edict which outlawed the use of cash 

on the day of the premiere. 

BOSTON—The city's 

third International 

Film Festival will be held June 13-22 at 

Kresge Auditorium on the Massachusetts 

Institute of Technology's campus and more 

than 50 countries have been invited to participate. 

The festival will have a new category this 

year. George Papadoupolo. director and 

founder, said a "Filmmakers' Showcase," 

will feature films from "youthful filmmakers 

throughout the world, especially in 

the lesser developed areas." 

The festival will be operated as in the 

past two years as a nonprofit organization 

supported by private contributions. "The 

festival is not a contest, and films do not 

compete with each other," the director said, 

"but are awarded citations for specific excellence 

in recognition of outstanding film 

achievement." 

The selection committees, one for features 

and one for short features, is made up 

of the Boston film critics. Once the festival 

is self-supporting, its goal will be to 

provide scholarships for talented young 

filmmakers as well as to schedule screenings 

and discussion groups throughout the 

year in the mterest of greater understanding 

of the medium, the director stated. 

NEW HAVEN 

Tyjrs. Joseph Adorno, wife of the Adorno 

Theatres counsel, has been named to 

the executive committee of the Middletown 

United Fund Campaign. 

Al Swett, Stanley Warner zone ad-publicity 

manager, is mighty proud of the 

newly installed seats at the zone flagship. 

the Roger Sherman here. He advertises: 

"Wait and See Great Pictures in the Luxurious 

Comfort of Wide Wide Seats in Connecticut's 

Finest Theatre!" 

Universal's "To Kill a Mockingbird" is 

off to a smash boxoffice start across the 

state. Holdovers were reported in practically 

all initial playdates. Advertising is 

geared to the fact that the Gregory Peck 

starrer has been nominated for eight Academy 

Awards. 

Geo. Foley, E. N. Crosby 

Defendants in Sodak Suit 

HARTFORD—Two Connecticut residents—George 

F. Foley of Greenwich, and 

Everett N. Crosby of Salisbury, a brother 

of Harry L. "Bing" Ciosby—are codefendants 

in a $125,000 Connecticut superior 

court damage action filed by New York's 

Sodak International Films. 

Sodak claims it obtained a $102,434.33 

judgment, with costs of $36. against Foley 

and Crosby in New York state supreme 

court on Jan. 22. 1963. and the judgment 

remains wholly unsatisfied. 

The New York litigation was based on 

alleged nonpayment of royalties guaranteed 

by defendants in connection with production 

of a motion picture. 

Greenwich property owned by Foley and 

Salisbury real estate owned by Crosby have 

been attached in connection with this Connecticut 

suit. 

'XOFTICE :: April 1, 1963 

NE-1

' 

' 

Remittance 

" 

[ 

Sinnotf's Benevolent Censorship 

Boston Herald Editorial 

BOSTON Ilir bo.suii. Hn aid has calli-d 

for an end to the city ciii.sor Richard J. 

SInnott's 'benevolent ccn.soi.ship ' of films 

In on editorial. "Conffssions of a Censor." 

Richard J Slnnott, chief of the city licen-sinK 

division, explains his movie and 

play cen.wrship activities in a letter to Alan 

Prazer of the Record-American. "I think 

you should know," he writes, "that every 

play and film Is reviewed on openuiK day 

and whenever I find it has questionable 

I content. ask for a further opinion from 

the police vice squad and the law department 

In many instances, we find that although 

a movie or a play may be objectionable, 

it 

is not obscene and we must al- 

ways bear In mind the Kuarantee of the 

First Amendment, which says in effect that 

only predominantly "hard core" pornography 

without social siRnificance is obscene 

in the constitutional .sense. 

••In October alone, four films received 

close attention and one was found objectionable 

In part and that portion of the 

FILMACK 


THt fllLD fOR TOP 


SPECIAL 

TRAILERS 

132) S Wibi 

THEATRE 

bMktd bv e 

SERVICE 


48 North Bcocon Stfrrt 

Bo«ton 34, Man. Algonquin 4-2 

set»ef/ne 

Target 

liliii wa.^ voluntanly deleted by the management. 

Our regulation of the films is not 

taken lightly, nor do we threaten offending 

films with emasculation. The law is our 

guide and we must act prudently. •" 

The Herald answers as follows: 

Nothing in the law authorizes the chief 

of the licensing division or any other city 

for it." 

The power to issue licenses, moreover, is 

not vested by law in the chief of the licensing 

division, but in the mayor. And the 

power to revoke licenses rests in a threeman 

board comprising the mayor, the police 

commissioner and a member of the art commission. 

Mr. Siniioll is a mayoral secretary 

charged with clerical responsibilities 

In connection with the i.ssuance of licenses. 

Notwithstanding his protestations of respect 

for the First Amendment, Mr. Siniiott 

defies that sturdy cornerstone of the 

Bill of Rights when he seeks the removal of 

"objectionable" portions of films and plays. 

The First Amendment cannot be stretched 

to prohibit "•objectionable" forms of expression. 

It permits suppression only of the 

obscene. 

Nor can he be taken seriously when he 

says the theatres cooperate ""voluntarily" in 

the removal of "objectionable'" portions 

from films and plays. ""Regulation" which 

Is ""voluntary" is a contradiction in terms. 

It is time for an end of Mr. Sinnotfs 

btnevolent censorship. 

Women Hear Waller Slezak 

HARTFORD Actor Walter Slezak adflrcs.sfd 

a state Federation of Women's 

Clubs book-author luncheon at G. Fox

I 

AttlHif-- 

ERE 18 NO GLEOPATR/l LIKE 


OPHIil LORBN 

«Sbo« 

flocks' 

11. ^V 

, 


NIGHTS wifHCLBOPilTRil 

With ETTORE MANNI and a cast of thousands 

ta is here — for April release! It's Sophia Loren (who 

T 2 Nights With Cleopatra. Cash in now, while the time 

is right (and the subject is hot). Contact Ultra Pictures Corp., 

1270 Avenue of the Americas, N. Y. 20, N. Y. Circle 7-3945.

MONTREAL 

Fmphaiilzinc the tremendous Interest that 

has been developing In Montreal for 

motion pictures, a film festival for amateur 

movie producers will be held in May at the 

auditorium of the National Film Board at 

3255 Cotc-de-Uesse. It will be presided 

over by Claude Jutra. well-known film producer 

The t>ctter amateur-produced films 

will be presented to the general public at 

a gala showing 

The Canadian Centennial Council film. 

"The Quality of a Nation. " was shown at 

the open membership dinner meeting of the 

Junior League of Montreal in the ballroom 

of the Rltz Carlton Hotel. Leaders Invited 

Included Mrs. Donald Doughterty. Mrs. 

John Tlmmins. Mrs. John Sessenwien. Mrs. 

J Rlddell-Webster. Miss Adrlenne Cassils. 

Mrs William Rcdpath. Mrs. Hector Sutherland. 

Mrs. Kenneth Robertson, Mrs. Keith 

Laidley and Mrs. Ian Hyde. 

The Initial showing of "Lawrence of 

Arabia" at the Seville Theatre was at- 

U'nded by a record crowd. Jimmy Boyle, 

publicist, handled the event. A "Lawrence 

of Arabia" contest is being sponsored by 

Columbia Pictures, and Seville Theatre 

and radio station CJAD. with a free trip to 

Hollywood for two to April 8 Academy 

Award presentations as the big prize. To 

enter the contest, all one has to do is attend 

a performance of "Lawrence of Arabia," 

.send in theatre ticket stub, or reasonable 

facsimile, together with a list of any 

five of the ten Academy awards for which 

the picture has been nominated. 

United Amusements Corp., according to 

well-informed sources, contributed a quar- 

Prompt theatre 

service

"-' 

• 

,,:' 

" 

! 

- He lias sf 

, 

tirities 

Two 

[ 

. . Leonard 

. . The 

. . Sydney 

. . Gordon 

. . Joe 

. . Dave 

H 

"' " the 

Aa 

'" w Ottata 

^'«. broBght 

*«»yaiiiitwi(, 

k 

''^ Pictiire t 

'-'ats 

''SBi 

, , J 

here 

Doris Day, Cary Grant. Marlene Dietrich, 

D'thtRes Elizabeth Taylor and Shirley MacLalne, are 

riot 

voiding exposure on television." 

Bouttj" »as Cleary pointed to Jackie Gleason, Jack 

»?«i at the 

Bob Hope and Lucille Ball as recent 

"auger Busini examples ( of big TV players who didn't quite 

'" Capitol »t ake it in the movies, even when they tried 

pnetoroftieCeni: 

lion in Mesico, 

lualElginsvasI 

for its SatmJ 

or juveniles 1 ses 

Ml Museum oICi 

iilent 

Ill about tbe 

abjTVconunercii 

aslioi 

Corp, 

Ml network, « 

I 

M the 

rt 

beins 

dark '"f 

^MPRF's 

Campaign 

Jack 

L. Warw 

Theatregoers Expect 

Quality on Screens 

MONTREAl^Tom Cleary, director of 

Consolidated Theatres, emphasizes that 

movies are getting longer, admission prices 

e going up and the public is demanding a 

higher quality of entertainment. 

Television, although it is our greatest 

competitor, has in itself produced no stars 

for the movie industi-y," said Cleary in an 

interview. "Pew television stars who made 

their name in that medium have been able 

to make the transition to movies, and most 

of Hollywood's most enduring stars, like 

capitalize on their TV ratings. 

"People who go to the movies not only 

want technical perfection, top stories and 

superlative direction," said Cleary, "but they 

e also drawn to the movies by their favoris, 

whom they cannot see on TV." 

However, he added, there are far fewer 

big name stars in Hollywood today than a 

decade ago and the supply is becoming 

steadily scarcer, due to the prohibitive 

cost of "manufacturing" stars as was done 

n the old days when studios signed stables 

of players and slowly built them up to 

stardom. 

TORONTO 

uMpayailS ' * fi|elson Eddy, playing a hotel engagement 

''^ 

' 

here, declined invitations by Bert 

u expected-abo g, rown, manager, and others to view 

slavoredthf 

Naughty Marietta," a 1953 film in which 

Eddy starred, which was a Golden Operetta 

(tn opened at Pitt 

Series feature one day at the downtown 

[MS Club and Jf 

Imperial . Brockington. former 

!g«nt to club sPf 

Odeon president, introduced Danny Kaye 

theatre i 

I 

at the recent Tuesday luncheon of the 

; ite opportunity 

Variety Club. Hye Bossin, tradepaper editor 

id seB adniiss 

and humanitarian, was presented the club's 

TheRegeni' heart award. 

Lou Appleby reopened the Casino on 

Sueen street with "Adam and Eve" on the 

screen. The property is owned by the Aliens 

. . . The Park in Windsor is playing 

Tterman-language and other films made in 

Europe at its Sunday showings. The Geriian 

films also are playing at the Rio in 

Essex, near Windsor. 

ReliefW 

...especial Sifts t 

.pifloie 

New members of the Picture Pioneer; 

(j; io-J« " balph Sauve. James Meehan. Reg Wilson, 

jjjijel Gold'P William Mitchell. Leonard Bernstein, Altill 

Sf* 

^(Kf bert Iscove and Murray Sweigman . . . This 

,^ earners 

ft" * Jne was making the industry rounds: 

jioni 

estates « ground St. Patrick's Day: A wag announced 

ju 

ne was going to see the big Irish picture 

*\|jj]ijbytlieW It the Imperial, "Sodom and Begorra"! 

*'"' 

veterans of the film industry are 

f^ I 

^^'^ ^^ the publishing business. Sam Wag- 

'"""''rtO don' 

"" 

"*"' ^°'''"^'' theatre manager, has gone 

nsje" 

iJJijP'""' ''th ^ magazine as advertising manager 

,je 

filhttf'ijjyei vhile John Rouston. onetime booker, has 

j)0?iit

1, 

NY TIME is a GOOD TIME 

to read and use the busy 

BOXOFFICE 

CLASSIFIED WANT ADS 

Use these speedy little 

business builders to get 

quick results at slight cost 

Buyers meet sellers 

Employers locate good help 

Suppliers find a market 

BOXOFFICE Clearing House 

Best Reader Coverage in the Field—Most ior Yoxir Advertising Dollar 

BOXOFHCE ;: April 1. 19ft

• ADLINES & EXPLOITIPS 

• ALPHABETICAL INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANDISING IDEAS 

THE GUIDE TO BETTER BOOKING AND B U S I N E S S - B U I L D I N G 

Kids Wear Store Puts Up 

15 'Castaways' Prizes 

A coloring contest put on by Arnold 

Kirsch, manager of the Melba Theatre In 

the Broiuc, N.Y., for "In Search of the 

Castaways" brought a "lot of extra revenue" 

at a Satiu'day matinee. 

Kirsch relates he got together with a 

local children's wear store for a giveaway 

of 15 attractive gifts to youngsters who 

turned in the best coloring jobs on a linedrawing 

of a scene from the film. The 15 

prizes were awarded from the Melba stage 

at the Saturday matinee opening of the 

show. 

For the boys, there were colorful sports 

shirts, jackets and trousers, exchangeable 

for proper sizes if incorrect. For the 

girls were skirts, blouses, slips, etc. 

Two weeks in advance, Kirsch had made 

up a 40x60 poster advertising the show and 

the big coloring contest, with a list of the 

prizes and the sponsor's name. Also made 

up were 6,000 heralds featuring the coloring 

mat, which were distributed at the 

neighborhood schools. Contest copy was 

used in the Melba's weekly program. Announcements 

were made from the stage 

each Saturday and Sunday when the children 

were in the theatre, several weeks in 

advance. 

Besides the prizes, the children's wear 

merchant also came up with a nice check 

to cover the advertising. 

The Saturday matinee when the prizes 

were awarded was jammed with children. 

Chelsea, England, Poll 

Gives Race to Russia 

A majority of the people around the 

Gaumont Theatre in Chelsea, England, 

believe that Russia will beat the U.S. in 

the race to land a man on the moon. J. R. 

Thompson, the Gaumont manager, found 

this out when he distributed leaflets asking, 

"Which in your opinion will be the 

first nation to land men on the moon?" 

Listed below were the U.S.A., Russia and 

Great Britain. The leaflet was part of 

Thompson's campaign for his twin bill of 

"The Moon Pilot" and "The Prince and the 

Pauper." 

The persons who picked Russia to be first 

gave as reasons that the Reds were first 

in space, their scientists are more dedicated 

and their dictator type of government is 

able to "specialize" more efficiently than 

the U.S.A. 

Film History Museum Wins Patrons 

For Little Theatre Up Escalator 

The Little Cinema in Toronto, Ont., is 

all its name implies. It's a 16mm situation 

on the second floor of the downtown Arcade 

building, reached by escalator, and furthei-more 

its 300 seats are divided in two 

auditoriums, one accommodating 133 persons 

and the other 167. 

It presents mostly foreign films, two 

showing at the same time. 

The manager is Allan W. Perkins, who 

won several Boxoffice Citations of Honor 

when he managed the Roxy in Midland and 

the Danforth in Toronto, among others. He 

forwards details of a recent "very successful 

patron-getter." 

BARNEY SIMMON'S IDEA 

The promotion, a "Museum of Cinema 

History," was the idea of Barney Simmons, 

Perkins' boss. 'With the aid of Hye Bossin, 

Canadian tradepaper editor and official 

historian of the Canadian Picture Pioneers, 

and of the National Film Board, a government 

agency, an array of oldtime movies, 

one-sheets, cameras and equipment of yesteryear 

was assembled for display in a 

vacant storeroom next door to the Little 

Cinema. 

The "museum" featured a Mutoscope, a 

device on a stand that the viewer had to 

peer into while cranking the picture 

through. Only one person could see it at 

a time. The museum piece presents a dilly, 

"The Butler and the Lady." There is no 

admission charge, but a charge of five 

cents is being made to see the Mutoscope 

film, and proceeds are being donated to 

the benevolent fund of the Canadian Picture 

Pioneers. 

CALL FOR FILM ANTIQUES 

The museum is open from noon to 10 

p.m. There is a guest book, and it already 

contains hundreds of names. Bossin and 

Simmons have invited industry people and 

others who possess pictures or equipment 

from the early days of movies to lend them 

to the museum. 

There is a display of slides used in the 

early film houses to impart information to 

the audiences, laugh-provokers today, such 

as: 

Ladies Kindly Remove Your Hats. 

Please Read the Titles to Yourself. 

Laugh-Makers Draw Big 

"40 Pounds of Trouble," in a long ran 

Loud Reading Annoys Yoiu- Neighbor. 

at 

the Joy Theatre in New Orleans, was one Ladies Without Escorts Are Cordially 

of five laugh-makers enjoying patronage of 

Invited. 

all age groups at downtown theatres in the 

Crescent City. 

To go along with the Museum of Cinema 

BOXOFFICE Showmandiser : : April 1, 1963 49 — 

The Little Cinema's Museum of Cinema History includes 

on oldtime projection machine, left, and a 

Mutoscope, a peep-show type of machine unreeling 

"moving" pictures when the crank is turned. It 

presents a dilly, "The Butler and the Lady," at a 

nickel a showing. 

History, Perkins and Simmons booked 

"Days of Thrills and Laughter." a compilation 

of strips from hilarious silents of the 

old days. Patronage at both the museum 

and Little Cinema has been good. 

"Believe me, it has been enjoyable to 

hear the younger generation laughing so 

heartily at the same antics that we older 

people laughed at in our younger days," 

Perkins comments. 

Mimeographed brochures prepared by 

Bossin are distributed to museum visitors 

to enable them to follow the slides. The 

brochure reveals that Thomas Edison, who 

invented the first practical motion picture 

machine, the Kinetoscope. a peep-show arrangement 

which he patented in 1887, was 

descended from John Edison, a great 

grandfather, who was a United Empire 

Loyalist who received a crown grant of 

600 acres at what is novif Vienna, Ont. The 

inventor's father Samuel was born in 

Digby, N.S. 

'Bye Bye Birdie' Show 

John Thompson, Columbia publicist, arranged 

with Bramson's, fashionable 

women's store, for a fashion show to tie 

in with the opening of "Bye Bye Birdie" in 

Chicago. All five Bramson stores are 

carrying window displays showing the 

clothes worn in the film, and they will 

host a screening for seniors from all the 

city's north side high schools. The film 

will open in the Chicago Loop in June.

A huqc mcchanlcol billboard hos been put up by Universal on top of a building at the corner of Hollywood 

boule.ord and Highland avenue in Los Angeles tor "The Birds," where an estimated million persons 

poss coch week. The giant crow on top of the 54x25-(oot display, with illuminated eyes, moves its 

body, flaps its wings ond pecks ot a terrified "Tippi Hedren " 

Fine Palron Response 

A mounted three sheet, cut in pii-rcs to fonn o Jiguiw 

pufzic, proved o novel oUrntion getter as it 

was repeatedly assembled nn \lrret corners in 

Woshinqton. DC os port nf the campaign arranged 

for "Five Miles to Midnight" at RKO Keith's 

Theatre by Ma< Miller. United Arliils publicist, 

and Jerry Baker, Keith manogrr 

i 

Tamiko' 'wa-snglil' was wrong' to break 

with tradition i>ecause ." . . The fiUed-in 

blanks are to be mailed to Paramount Pictures 

Coip. in New York City. 

The New York office of Paramount reports 

more than 100.000 entries had been 

received by March 15 in the contest which 

offers six free trips to Japan, five for theatre 

patrons, and one for exhibitors, plus 

257 other prizes. 

Exhibitor entries will be judged on the 

basis of the most effective promotion of 

To Tamiko' Contest 

Walt Guaiiiio of tin- Sai-imcr Tlu-atrc in 

New Orli-aii.s kuvu the luillonal "Win a Trip 

to Japan" coiilost a fling on radio, ad mention 

and via lobby displays in promoting "A 

airl Named Tamiko" 

He also made sure the newspaper 

columnists Icncw about the trip contest. 

Guarlno reports the results were pleasinK. 

Saenger patrons showed a lively Inter- the contest. 

St in how they could win the vacation, Complete details are featured in the 

. 

.md frequently depleted the entry blanks 

kept In a special poster cut-out container 

in thi- lobby The dl.splay was adorned with 

Paramount pressbook. 

Report Cards Passed Out 

colorful oriental windbells and open miniature 

parasols. Overhead were criss-cross For 'Carry On. Teacher' 

rows of alternating Japanese lanterns and Fabians Plaza, in Schenectady. NY., 

boll chimes strung from wall to wall. A made a wide distribution of "Carry On. 

large open parasol hung directly over the Teacher" report cards. A little larger than 

entry blank display. 

postcards, they listed eight subjects—lined 

with space for "Comment" and 

off. Conte.«itant,s are asked to complete in 

100 word-t or less. "I believe 'A Gtrl Named "Grade." The entries after 

were: "So Who Reads?": the grade, 

"Reading" 

recommended." for w^riting: "Just Gagsl": 

irrade. "Hilarious." Others were: 

Arithmetic: "Such Figures!!?" 

Grade. "Plus." 

Phy.sical Education: "Plenty! Wow!" 

Grade. "Yes." 

Biology: "No Secrets Here!" Grade. 

"Spicy." 

Anatomy: "Va Va Voom!" Grade, 

"The Mast." 

Deportment: "Complete Havoc!" 

Grade. "Laughable." 

Home Economics: "Cheesecake!" 

Grade. "Umm Good." 

The comments were printed In large, 

heavy black type. 

"Nothing But Nothing Is Funnier Than 

" 

CARRY ON. TEACHER.' read the cards, 

which listed the opening date. Tlie cards 

were di.strlbutcd at the Plaza and through 

other channels. Gene Oannott manages 

the Plaza 

Eight Children's Films 

Series 1 of the Children's Adventure Series 

Includes elKht features and n serial of eight 

l5-minute episodes. 

Three Fur Coats Are 

Day Fashion Prizes 

E. C. Carter, manager of the Odeon Theatre 

in the eastern Ilford section of London. 

England, was impressed by a mat 

block featuring Doris Day in some of the 

high fashion costumes she wears in "Lover 

Come Back." and he immediately contacted 

the fashion editor of the Hford 

Pictorial. 

His first effort was a failure: he received 

a turndown. Then he tried another approach—through 

the daughter of one of 

the directors of the company which publishes 

the Pictorial and several other 

papers in the area. After a lot of negotiation, 

the publisher agreed to use the mats 

in the Pictorial if Carter could come up 

with a worthwhile prize. 

After several phone calls to the publicity 

department of the Odeon operating circuit, 

he was assured of a fur coat for a prize 

in a contest involving the Doris Day 

fashion block. With the coat assured. Carter 

set his sights higher and demanded 

that the contest be used in the company's 

two other papers in the east London area, 

the Dagenham Post and Guardian and the 

East London Advertising. There was some 

24 hours of haggling, but Carter finally 

won out. and the fashion mat promotion 

appeared in the three papers with a combined 

circulation of 140.000. 

The result was the greatest number of 

entries ever received in an Ilford Odeon 

Theatre promotion—over 2.000. 

Due to the "faiitastic" response. Carter 

arranged to give away three fur coats, and 

the paper printed and distributed 250 

double-crown circulars to all its 

distributor 

agents. 

Readers were asked to rate the six 

"Day's Fashions" shown in the mat block 

"in the order in which they would be of 

most general use to the average smart 

woman living In this area." Women entering 

the competition were required to use 

printed fashion contest blanks published on 

the woman's pages under large headlines. 

Imprinted Letter Cards' 

Useful in Resort City 

Resort visitors always are writing "wish 

you were here" notes, etc. Capitalizing on 

this practice is a "letter card." which 

reaches Boxoffice Showmandiser from 

L. A. L. Moneypenny. manager of the 

Odeon Theatre at Jersey, city in the English 

Channel Islands off the coast of 

France. 

The "letter card" is simply a strip of 

paper, suitable for writing, measuring 

5':;xl2'2 inches, one side left blank and 

the corners at one end diagonally cut. The 

end is strip glued. Theatre copy appears 

at the top and bottom of one side. In direct 

mail advertising, it's known as a selfmailer. 

Moneypenny had a batch of these 

self-mailers prepared and distributed for 

"Waltz of the Toreadors." 

Beer Mats Imprinted 

by R. Rcay 

Among head office aids u.sed 

of the Odeon in Sunderland, England, for 

"Waltz of the Toreadors" were imprinted 

beer mats, approximately 3'i-inch .square 

cardboards. 

1 

50 — BOXOFFICE ShowmandiBer :: April 1. 1963

University Rag Week 

Ideal for Jazz Film 

College and university groups occasionally 

celebrate Hobo days. Hell weeks and a 

variety of other events. It pays theatremen 

in these higher education school towns 

to get in on these celebrations. 

Such a profitable tiein comes from 

Bristol, the port city in Gloucester, England, 

where J. Stuart Smeeden manages 

the Gaumont Theatre. With Bristol University's 

annual Rag Week, a charity event 

sponsored by the Student Union, taking 

place three weeks prior to the playdates 

for "All Night Long," Smeeden figured this 

was an ideal opportunity to get his campaign 

going with a bang. The Rag Week 

featured a nightly Festival of Jazz, in 

which ten bands vied for the favor of students 

at the Student Union building. 

The film, which puts Shakespeare's 

"Othello" plot into a modern setting of 

jazz stars such as Dave Brubeck, Tubby 

Hayes, Betsy Blair and other jazz stars of 

U.S. and England, was perfect for the tieup. 

However, it took a lot of leg work 

making contacts with the Rag Week organizers 

and putting up film paper in the 

right spots. E. A. Barton, assistant, worked 

enthusiastically with Smeeden to put over 

a campaign that reached the younger element 

throughout the city. 

The Rag Week climax is a parade, for 

which thousands in the entire Bristol area 

turn out. This meant a theatre float, and 

Smeeden and Barton came through with 

one of the best—featuring a local jazz 

combo and a couple of ushers dressed as 

beatniks, all on a truck flanked by two tenfoot 

banners cari-ying credits in a punchy 

layout. 

"We got mass coverage on this campaign," 

Smeeden relates, "although it 

meant four weeks of sustained work, but we 

think it was worth it, what with the fine 

contact we made with the university 

students." 

Big Book Aid for 'West' 

Bantam Books paperback edition of 

"How the West Was Won" is being distributed 

to more than 100,000 outlets with 

a record initial printing of 500,000 and additional 

printings being scheduled during 

the picture's anticipated long run. Specially 

prepared accessories have been prepared 

for thousands of display windows and 

other point of sale displays in department, 

book and music stores. 

Shrine Band for 'Arabia' 

Members of the El Zariba Shrine Oriental 

band provided some "authentic" Arabian 

music as a curtain-raiser for a weekday 

performance of "Lawrence of Arabia" in 

its fifth week at the Palms Theatre in 

Phoenix, Ariz. The performance took place 

under the marquee. Attendance was definitely 

up for the showing. The Palms 

manager is Bill Eyles. 

7 New Franlde Avalon Record Tieup 

Chancellor Records will coordinate the 

release of Prankie Avalon's new record 

"The River Love," with national openings 

of "Drums of Africa" this spring. The song, 

with music and lyrics by Russell Faith and 

Robert Marcucci, is sung by Avalon in the 

picture. 

BOXOFFICE Showmondiser : : April 1, 1963 

Film News Brighter, and There's More 

Of It in Multiple Newspaper Towns 

Newspapers seem to be more interesting, better edited with more beautiful type 

and illustrations in areas where there are a number of publications competing for 

circulation and readership. And motion pictures seem to be given more expert 

treatment, along with the other entertaimnent arts, in these multiple newspaper 

towns. The writeups are more interesting, more competent; illustrations are cleaner 

and larger, and the headlines and body type are more varied. 

This seems ti-ue in the U.S., Canada and England. This observation is based on 

hundreds of tearsheets received by Boxoffice Showmandiser from showmen in all 

three countries. We suppose that joui-nalism, as other businesses, must give the 

customers what they want, except where there's no competition when tradition and 

foi-mulas become more important than people. 

An example of exciting, lively treatment of entertainment news comes from 

Nottingham, the English city made famous by the Robin Hood legends. A campaign 

report from E. J. Fountaine, who manages the Odeon Theatre there, reveals there are 

two daily evening papers, the Evening News and the Evening Post; also the Weekly 

Guardian, which circulates throughout the city and county; the Advertiser, South 

Notts Echo, the Beeston Gazette & Echo, West Bridgeford Standard, and Clifton 

Standard, all suburban weeklies, and the Observer, local glossy magazine. 

There may be others, but Fountaine mentions the above as carrying writeups 

and "blocks" (mat layouts) on "Mower Drum Song." Fountaine's aim was to obtain 

maximum newspaper coverage for this film. With the superb Nancy Kwan art to 

work with, he succeeded admirably well. The newspaper coverage was impressive. 

The English papers aren't a bit afraid of large headline type and huge illustrations 

—three, four and five coliunns wide. 

The Weekly Guardian published the "Flower Drum Song" international quiz 

feature sponsored by Jabley, Ltd., perfumes. 

Loads of Small Gifts and Helping Hand 

By Teachers Jam Kiddy Holiday Party 

How to fill the theatre with cash-paying 

youngsters on a school holiday is answered 

by C. V. Mitchell, manager of the State 

Theatre in Fostoria, Ohio. 

"After contacting all the schools to make 

sure they all had Friday, February 22, off 

(George Washington's birthday), I went to 

several merchants and promoted a lot of 

'birthday' gifts, small items, as many as 

I could get," Mitchell relates. "Then I pro- 

Frank Wood, president of the Dallas chapter of 

the American Pigeon Union, releases the first of 

60 birds relayed to Shreveport, La., as part of the 

transcontinental pigeon race carrying a microfilm 

message from Alfred Hitchcock to the Palace 

Theatre in New York for the world premiere of 

his latest thriller, 'The Birds." Also on hand is 

Pat Sparks, assistant manager of the Majestic 

Theatre at Dallas, where "The Birds" will open 

April 4. 

— 51 — 

moted cherry tarts from a baker to give 

out with the gifts. 

"The merchants who went along on the 

special promotion put lines in their ads 

mentioning the George Washington Birthday 

party. I also mentioned their names 

in my special ad. 

"Signs were made for all my front door 

windows, giving complete information about 

the show, such as time, admission, name 

and a very important item—SAVE YOUR 

TICKET STUBS FOR THE MANY 

BIRTHDAY' GIFTS. 

"Then I went to all my local schools and 

told the teachers what I had planned for 

the children on their free day, and all of 

the teachers mentioned to their classes 

that the State was presenting a George 

Washington Birthday Party. In addition, 

I had the cashier wind up her conversations 

when answering patron calls on the phone 

with, 'Don't forget about our big George 

Washington birthday party Friday afternoon.' 

"For a couple of weeks in advance I 

made personal announcements from the 

stage during intermissions. 

"When the big day came, I discovered 

the local roller skating rink was putting 

on an all-day special for ten cents, but I 

still did landslide boxoffice. 

"During the drawing of the ticket stubs 

for distribution of the birthday gifts and 

the cherry tarts, the photographer of the 

local newspaper took pictures and did a 

story, bringing public attention to the theatre. 

"I called the pohce department to get 

soneone to direct traffic when the show 

was over and 400 youngsters swarmed out 

of the theatre at the late afternoon 

change of shifts."

: icier 

" 

Coll—Tom 

' 

. ht 

Unlvi—Sandra 

Fairway 

i 

XHIBITOR HAS HIS SAY 

s. 

ABOUT PICTURE SI 

l-idy 

BUENA VISTA 

llir Tr.imp :ind Almost Angels 

tht-m out on one 

ycai But Disney's 

: th- cirani. Disney 

_ ;.i^ to Ki't them in, 

wlutli we vvuli wou]d be in every picture 

we play. Played PrI . Sat. Weather: Snow 

and cold.—James Hardy. Crescent Theatre. 

JamnviUe. Ind. Pop 2.300 

COLUMBIA 

Wonderful Israel iCol. short subject!— 

rtils l-s an excellent and infoiTnatlve twowith 

beautiful color and educational 

. 1C-W.S of the Holy Land. Even the youngsters 

• .'ijoyi'd It A very worthy supplement to 

i.iy feature.—Leonard J. Leise. Roxy The- 

.ilre. ftandolph. Neb Pop 1.029. 

ZoU! 1 

Paston. Julia Meade, 

Jim Backu.s Here is a fantastic sort of 

comedy that did okay on my Pri.-Sat. 

change. This satisfied the young patrons 

and kid.s. Weather: Extra cold.—Mel Danner. 

Circle Theatre, Wnynoka. Okla. Pop. 2,108. 

METRO GOLDWYN-MAYER 

Kscapr I rmii Kast Berlin MGMi Don 

Murray. Cluistmc Kaufniann, Werner 

Klemperer. This de.servcd much better 

patronage than It got. Played Wed., Thurs. 

A. A. Richards. Marlon Theatre. Marion, 

S. C. Pop. 7.200. 

Kln« of Kinxs 'MGM)—Jeffrey Hunter, 

Ron Randell, Robert Ryan. ThLs fine and 

:iagnlflcent i)roductlon deserved better atiidance 

than It received Probably it came 

'• a time when the public wasn't in the 

liood Who knows? Weather: Extra cold. 

Mel Danner. Circle Theatre, Waynoka. 

' )kla. Pop. 2.018. 

PARAMOUNT 

('MUiilrrri-lt 'Irailiir. The >Purai -Wiliiiim 

Hold.ii. i.iiii Puliner, Hugh Griffith, 

i 

xcellent Played to top bluslness. Worth 

Ntrii effort to bring In the older folks. 

i'laycd Tue.s and Thurs. Weather: Cold. 

Jack Frost. Port Alice Theatre. Port 

Alice. BC Pop. 7S0. 

r.irH- f.iri,' r.lrU! 'Para>— ElvLs Presley. 

Jeremy Slate Wonderful 

really enjoyed It. Some 

: would come again next day 

;iee II unitjii Good show and Elvis Ls a 

A Showman's Dream 

J^ vlinuin.m s dr.- .in. Is •llalari: " from 

rai.iiiii.unl. ,\ KiMiil rlran f:imlly 

plrtiirr with a fait ninvliiK story. The 

kl(N atr It up and s.>(k(round musir by llnrry 

.Manrlnl' Itnly two romplnints; had 

to piny It too many days tor my sUe of 

town and M per r.-nt is too strep for 

the little Kuy iinwadnys. Tlnyed Friday 

throUKh Mnnil.iy 

JAMK.S IIARDV 

rrrseenl Thealr.-, 

Jasonvllle. Ind. 

good draw. Played Sun.. Mon., Tues. 

Weather: Cold — Milton VanderBloemen. 

Vogue Theatre. Arcadia, Wis. Pop. 2,100. 

Roman Holiday iPara. reissue •—Gregory 

Peck. Audiey Hepburn, Eddie Albert. Very 

good reissue. Wish I had waited until Peck's 

new picture had made the rounds—probably 

would have helped the boxoffice. Played 

Sun., Mon., Tues.—S. T. Jackson, Jackson 

Theatre, Flomaton, Ala. Pop. 1,480. 

Shane iPara. reissue i —Alan Ladd. Jean 

Ai-thur. Van Heflin. An oldie that had lots 

on the ball—good color and scenery, good 

story and cast. Advertised it as filmed in 

the Grand Tetons of Wyoming and had an 

average turnout in spite of severe wintry 

blasts. Very playable. Played Fri., Sat.— 

Leonard J. Leise, Roxy Theatre, Randolph, 

Neb. Pop. 1.029. 

Sad Sack, The iPara, reissue)—Jerry 

Lewis. Phyllis Kirk, David Wayne. Good ole 

Jerry saved the day. If you haven't picked 

it. 

say. to date. Played Sun.. Mon.—Joe 

this up again, do One of his best. I'd 

Machetta, Emerson Theatre. Brush, Colo. 

Pop. 2,300. 

20th CENTURY-FOX 

Five Weeks in a Balloon 

> 

20th-Fox>—Red 

Buttons, Fabian. Cedric Hardwickc, Barbara 

Eden. Excellent entertainment for the whole 

family. The balloon sequences are very well 

done and the picture had loads of evei-ything. 

But still, people stayed home watching 

the electronic mon.ster called television. 

Business very much below average. This was 

our Christmas show. Played Sun.. Mon.. 

Tues. Weather: Nice. — Paul Pournier, 

Acadia Theatre. St. Leonard, N.B. Pop. 2.150. 

Lisa i20th-Foxi—Dolores Hart. Stephen 

Boyd. Hugh Griffith. Slow in getting under 

way but gets pretty exciting after a while 

and quite inspiring. Business only fair, below 

average. Played Thurs.. Fri.. Sat. Weather: 

Cold.—Paul Fournier. Acadia Theatre, St. 

Leonard, N.B. Pop. 2.1.')0 

UNITED ARTISTS 

Miracle Worker. The lUAi—Anne Bancroft, 

Patty Duke, Victor Jory. Expected 

somethlir; big at the boxoffice, but it was 

a miserable flop. Very well acted and interesting 

picture. Many oldsters attended, 

but few of the younger set. Very recent big 

pictures on TV on Saturday. Sunday and 

Monday evenings are really killing the theatre 

patronage. How shortsighted can the 

majors get? Played Sun., Mon. Weather: 

Good— Leonard J. LeLse, Roxy Theatre. 

Randolph. Neb. Pop. 1,029. 

Young Savages, The lUAi—Burt Lan- 

CH.ster, Dlna Merrill. Shelley Winters. Another 

bleeding-heart flop about the poor 

hoodlum teenagers from UA. Does Lanrusier 

really believe this stuff? Played 

Tues. and Thurs. Weather: Clear. -Jack 

Frast, Port Alice Theatre, Port Alice. B.C. 

Pop. V.-iO. 

UNIVERSAL 

If a Man Answers i Dee. 

Bobby Darni, Michellne Presle, Undoubtedly 

the cutest. b

An interpretive analysis of lay ond trodeprcss reviews. Running time is in parentheses. The plus and 

minus signs indicate degree or merit. Listings cover current reviews, updated regularly. This department 

olso serves as an ALPHABETICAL INDEX to feature releases, .c; is for CincmoScope; v VistoVision; 

1^: Panavision; j Tcchniramo; b Other onomorphic processes. Symbol w denotes bOXOFFICE Blue Ribbon 

Award; color photography. Legion of Decency I.LOD) ratings: Al— Unobjcctioncble for General Patronage; 

A2— Unobjectionable for Adults or Adolescents; A3— Unobjectionable for Adults; B—Objectionoble 

in Part for All; C—Condemned. For listings by company in the order of release, see FEATURE CHART. 

AND ALPHABETICAL INDEX 

Very Good; + Good; — Fair; — Poor; — Very Poor. ^ is roted 2 pluses. = as 2 

i| = £ 

Sill 

m > 11 5k S.S. ziS 

2672 Airborne (7B) Ac Dia 

2663 UQAImost Angels Dr/Mu 

(93) 

Arturo's Island (90) 

.MGM 2-23-63 B 

-t- + tt 

2689 ©40 Pounds of Trouble 

(105) ® Comedy Univ 12-10-62 A2 

Freud (139) Drama Univ 12-24-62 SP 

2694 

2675 Frightened City, The Crime.... AA 10-22-62 B 

(97) 

++++++++ 

2664©Barabbas (134) ® 70 Bib Dr Col 9- 

2703 ©Beauty and the Beast (77) 

Fairy Tale UA 2- 

26S3 ©Bellboy and the Playgirls, The 

(94) Novelty-Comedy UPRO U^ 

2653 ©Best of Enemies, The (104) ® 

War Comedy-Drama Col 8- 

2640 Big Wave. The (73) Drama AA 6- 

2662 y Billy Budd (123) © Sea Drama. .AA 9- 

2690 U©Billy Rose's Jumbo (125) 

® Mus MGM 12- 

Bird Man Dr...UA 6- 

2641 of Alcatraz (142) 

2667 Bloody Brood, The (69) Cr Astor 9- 

Boccaccio '70 (148) Eng-dubbed 

Episodes Embassy 7- 

2705 Bomb for a Dictator (73) Ac. . Medallion 2- 

2669 Bourbon St. Shadows (70) Cr MPA 10- 

2651 Brain That Wouldn't Die, The 

(71) Horror Dr AlP 7- 

2702 Cairo (91) Crime Drama MGM 

Candide (90) Satire 

(sub titles) Union 

2658 Carnival of Souls (91) 

Psycho-Melodrama 

Herts-Lion 

2673 Carry On, Teacher (86) Com Governof 

2659 ©Centurion, The (77) Spectacle. ... PIP 

2661 ©Chapman Report, The (125) Drama WB 

2697 Child Is Waiting, A (102) Dr. UA 

2705 ©Cleopatra's Daughter (93) 

®Adv Spectacle Medallion 

2660 Coming-out Party, A (9S) Com Union 

2650 Confessions of an Opium Eater 

(85) Shock Melodrama AA 

2693 Connection, The (93) Drama F-A-W 

2S96 ©Constantine and the Cross (114) 

(D Spectacle Drama Embassy 

2621 yeCounterfeit Traitor, Tile (140) 

2690 Court Martial (82) War Drama UA : 

2713 ©Courtship of Eddie's Father, The 

© Comedy 

(117) 

MGM 

2704 Crooks Anonymous (87) Comedy. .Janus 

2665 Cry Double Cross (65) Melodrama Atlantic 

—D— 

2655 ©Damn the Defiant! (101) © Ac Col 

2666©Damon and Pythias (99) Drama.. MGM 

2671 ©Dangerous Charter (76) Action Crown 

2702 David and Lisa (94) Drama Cont'l 

2701 Day Mars Invaded Earth, The 

(70) © Science- Fiction 20th-Fox 

2691 Days of Wine & Roses (117) Drama WB 

10-62 A2 

11-63 Al 

19-62 

6-62 Al 

18-62 Al 

3-62 A2 

16-62 C 

lS-63 

1-62 

30-62 B ± 

2- 4-63 A3 

2-18-63 B 

8-20-62 

10-15-62 

8-27-62 

9- 3-62 B 

1-21-63 A2 

7-63 Al ± + 

3-18-63 

2-11-63 

9-17-62 

8-13-62 Al 

9-17-62 Al 

10- 8-62 

2- 4-63 A2 

++++++ 

H- -i- + + 

-f 

-f ++ ++ tt 

+ ++ ++ H -f 

#4+ + 

tt + tt ++ +t 

+f ++ ff -H- + 

ff 8-1- 

2+ 

W 11+ 

9+ 

« 12+ 

8+ 

1+ 

1+ 

1+1- 

5+3- 

3+1- 

3+1- 

5+ 

1+1- 

6+2- 

10+ 

1+ 

7+ 

267S ©Gay Purr-ee (85) Animation WB 10-29-62 Al 

2644©Gioot (104) Comedy 20th-Fo)c 7- 2-62 Al 

2682 ©Girls! Girls! Girls! (98) 

Comedy Drama/Songs Para 11-12-62 A2 

2688 ©Girl Named Tamiko, A (110) (g 

Drama para 12- 3-62 B 

2697 Great Chase, The (79) Compilation 

from silent film classics Cont'l 1-21-63 

2707 Great Van Robbery, The (73) Action. .UA 2-25-63 

2651 Guns of Darkness (103) Drama.... WB 7-30-62 A2 

2671 ©Gypsy (149) ® Musical WB 10- S-62 B 

2634©Hatari! (159) Adv. Dr 

2639 ©Hemingway's Adventures of a 

5-28-62 Al 

Young Man (145) © Drama 20-Fox 6-18-62 A3 

2668 ©Hero's Island (94) (g 

Period Adventure Drama UA 9-24-62 Al 

. 2699 Hook, The (98) ® War Drama. .MGM 1-2S-63 A2 

2641 Horror Chamber of Dr. Faustus, The 

(95) Horror Drama Lopert 7- 2-62 A3 

2682 Horror Hotel (76) Ho Dr Trans-Lux 11-12-62 A3 

2674 Hot Money Girl (81) Melodrama UPRO 10-15-62 

2686 ©How the West Was Won (165) Cinerama 

Historical Drama .... MGM-Cinerama 11-26-63 Al 

2662 ©Huns, The (85) Spectacle PIP 9- 3-62 A2 

2685©Hunza (60) Documentary Int'l EnL 11-26-62 

Film 

2714 ©I Could Go on Singing 

(99) iP Drama/Songs UA 

2636 ©I Like Money (81) © Com. .201h-Fox 

2673 I Spit on Your Grave (100) 

Melodrama (Eng-dubbed) ... .Audubon 

2668 ©I Thank a Fool (100) © Drama.. MGM 

2661 ©If a Man Answers (102) Com Univ 

2694 ©In Search of the Castaways 

(100) Adventure BV 

2626 Information Received (77) Drama Univ 

263S Interns, The (120) Col 

2661 Invasion of the Animal People 

(55) Science-Fiction ADP-SR 

2651 Invasion of the Star Creatures 

(81) Science-Fiction Comedy ..AlP 

2644 ©It Happened in Athens (92) 

©Comedy-Drama 

20th-Fox 

2685 It's Only Money (84) Comedy Para 

10-15-62 

9-24-62 A3 

9- 3-62 A3 

12-24-62 Al 

4-30-62 A3 

6-11-62 A3 

9- 3-62 

7-30-62 Al 

Vt + 

ff + 

+ ± 

+ -H- ft ++ 

++ fl- ft- + 

9+ 

ff 12+ 

+ ff H 10+ 

ff ff ff 11+ 

+ H ff 

+ + + 

ff ft ff ff ff 

+ ft 

+ ± 

ff ± 

+ 

ff 

2+1- 

7+1- 

10+ 

2+1- 

1+1- 

1+ 

10+ 

1+1- 

1+ 

2658 Devil's Messenger, The (72) 

Fantasy-Melodrama 

Herts-Lion 

2696 ©Diamond Head (107) ® Drama.. Col 

2714 Diary of a Madman (96) Ho Dr UA 

Divorce— Italian Style (105) 

Eng-Dubbed Comedy Embassy 

2704 During One Night (84) Dr Astor 

—E— 

2647 ©East of Kilimanjaro (72) 

Adventure 

Parade 

2657©Eegah (90) Comedy-Fantasy. .Fairway 

S-20-62 

1- 7-63 B 

3-18-63 A2 

2588 ©El Cid (184) ® Hist. Spectacle AA 12-18-61 Al 

2680 Escape From East Berlin (94) Dr. MGM 11- 5-62 Al 

2653 Fallguy (64) Crime Drama Fairway 

2703Fatal Desire (80) Melodrama, ... Ultra 

2664 Firebrand. The (63) © Western 20th-Fox 

2695 ©First Spaceship on Venus (80) 

Science-Fiction 

Crown 

2707 Five Miles to Midnight (110) Drama. .UA 

2708 Five Minutes to Live (SO) Crime.. Astor 

2654 OQFive Weeks in a Balloon 

(101) © Adventure-Comedy 20th-Fox 

2664 Flame in the Streets (93) 

© Drama Atlantic 

2710 ©Follow the Boys (95) fp) Com/M MGM 

2708 Four for the Morgue (84) Action.. MPA 

7-16-62 

8-20-62 

8- 6-62 

2-11-63 A3 

9-10-62 B 

1- 7-63 

2-25-63 A3 

2-25-63 B 

8- 6-62 Al 

9-10-62 A2 

3- 4-63 B 

2-25-63 

± + + 

H- + -H- + 

9+ 

1+ 

1+1- 

5+2- 

4+1- 

1+1- 

1+ 

H ++ tt +f 11+ 

++ ++ + 8+ 

1+1- 

+ - 2+1- 

± - 2+3- 

+ 3+1- 

+ ± + 5+2- 

1+1- 

-H -H 5+ 

3+1- 

1+

. OlORa.m. 

>i/Qujr. r.lla>». Th. (85) Drama Aitor 12- 3-62 A3 ft -t- 

;-, Rid« OT a Dad Hon. (72) Wnlvn AA 8-U-62 A3 -(- 

Conl'l 6-H-62 4 -i- 

A...I.I iini i Ad>. AlP 1.28-63 1 

Mo». Th. (105) Crlat....Cjrl 8-n.62 

t 

UHodrana Brrni* 1.2S-6J ±. — -i- 

, : -61 Action Manion 12-10-62 rrr 

1 

( 

REVIEW DIGEST 

AMD ALPHABETiaL INDEX '" 'he iimmory 

rated 2 plu -+ Very Good; + Good; - Fair; - Poor; = Very Poor. 

\ i 

i 

i iliilili 

."U 0"'>l^« (KM) T 70 Com-Dr Enbaiiy J-U-63 8 -r tf 

.'jO OMOi Wn '" tJ>* (90) *«• Pifxlt 8-27-62 Al i ±. 

:'.n Man«r«i C«>4i(>iU. Th< (126) 

H H 

S^v»—th« Mud e.liM. Til. 

Oocumsilvy ... (90) Emkatiy 7- 9-62 SP H H 4 

JM s«a.hlit« ^ \u Rokk (0) 

OocumMitary Brifidlir U-19-63 -f ± 

6

Feature productions by company in order oV releose. f 

® VistoVision; ® Ponovision; (j" Technirama; $) Othe 

Blue Ribbon Aword; © Color Photography. Letters and combin 

key on next page). For review dates and Picture Guide page numb 

Is in parentheses. © is for CinemaScope; 

proccsses. Symbol U denotes BOXOFFICE 

tns thereof indicote story type—(Complete Feature 

see REVIEW DIGEST. 

chart 

ALLIED ARTISTS g 1° 

AMERICAN INT'L 5 ii 

BUENA VISTA B ti COLUMBIA 

I 

CONTINENTAL 

9EI Cid Billy Budd (123) © ..D..62 

Kobert Ryan. Peter UstlDOV, 

MelvjTi Douglas, Terence Stamp 

©Samson and the Seven Mir: 

©In Search of the Castaways 

of the World (SO) S). 

Gordon Scott, Yoko Tanl 

©The Raven (86) ®.... Ho.. 717 

Vincent Price, Peter Lorre, 

Rorls Karloff

; 

Crime 

FEATURE 

CHART 

Hi«rccf Indicoting itory type: Adventure Dramo; (Ac) Action 

Drama; (DM) Dromo 

Hi) Historicol Drama; ^M) Musical; 

EMBASSY •£ M-GM PARAMOUNT 

1

iJlKlS 5' 

BOXOFHCE BookinGuide :: April 1, 1963 

. 

. 

) 

.Maria 

.Anouk 

. D 

Feb 

. 

.Alberto 

I 

©Hercules 

I 

I 

ZENITH 

I 

No 

I 

. 

, 

E. 

Feb 

FEATURE 

CHART 

L 1^. I. im 

j.l«i 

' ®1 

Din 

l?'c*«» 

;i«B"' 

UNIVERSAL ? 1 1 

1 

0The Phantom ot the Opera 

(84) Ho. 

Herbert Lom. Heather Sears, 

Mkhael Gough. Edw. de Sonz 

(114) D..6220 

Jeffrey nunter. Marshall Thompson. 

Barbara Perez 

©II a Man Answers (102). .C..6221 

Sandra Dee, Bobby Darin, 

MIchellne Presle, John Lund 

Stanecoach to Dancers' Rock 

(72) W. 6222 

Warren StetenB. Martin Undau, 

Jodr Uwniiee, Judy Du 

Freud (139) D..6301 

(Special Kelesse) 

Montgomery CTlft, Susannah York, 

Larry Parks. Susan Kohner 

©40 Pounds of Trouble 

(109) ® C..6304 

Tony Curtis. Suzanne Pleshette, 

PhU Silvers. Larry Storch 

Mystery Submarine (92) . . Ac. .S305 

Bklward Judd. Laurence Payne. 

James Rotertaon Justice 

To Kill a Mockingbird 

(129) D..6306 

Gregory Peck, Mary Baaan, 

PhUlIp Alford. John Megna 

©The Birds (120) D..6307 

Rod Taylor. Suzanne Pleshette, 

Jessica Tandy, Tippi Hedren 

©The Ugly American (120) D. .630S 

Marlon Brando. Sandra Church, EUi 

Okada, Pat Hingle, Jocelyn Brando 

Paranoiac (SO) D..6309 

Janette Scott, Oliver Reed, 

Slieihili Burrell 

Showdown (79) OD..6310 

Audie Murphy. Kathleen Crowley, 

Charles Drake. Harold J. Stone 

Sandra Dee, Peter Fonda 

©Lancelot and Guinevere 

(120) ® Ad.. 6312 

Cornel WUdc. Jc.in Wallace, 

©A Gathering of Eagles (..).. D . 

Rock Hudson, Rod Tajior, Mary 

Peach, Barry SitlUvan 

©For Love or Money (..) C. 

Kirk Douglai, Mitzl Gaynor, 

Gig Ymins, TTielma Rltter 

The List of Adrian Messenger. .My. . 

(TOA Hollj-nood Preview May 30; 

reeular release in July) . .George C. 

Scntt, Dana W>Titer 

WARNER BROS. 

©Gypsy (143) ® M..254 

Rosalind Russell, Natalie Wood, 

Karl Maiden 

Term of Trial (113) D..255 

Laurence Olivier, Slmnne Slgnoret. 

Terence Stamp, SaraJl Miles 

Days of Wine and Roses 

(117) D..256 

Jack Lemmon, Lee Remlck 

©The Castilian (129) . . . . Ad. .2 

Cesar Romero, FranUe Avalon, 

Erodcrlck Crawford, Alida Valll 

©Island of Love (101) ® C..264 

Robert Preston, Tony Randall, 

Oeiirela Moll 

©Spencer's Mountain ( . 

Henry Fonda, Maureen O'l 

James MacArthur 

ASTOR 

Night of Evil (88) D.. Aug 62 

MISCELLANEOUS 

©The Story of the Count of 

Maxime (93) CD.. Nov 

Monte Cristo (101) ©..Ad. 167 Usa Oaye, William Campbell 

I'liarli'S l;ii>er. Micliele .Mort:an 

Louis Jourdao. Yvonne Pumeaui The Bloody Brood (69) , . .Sep 62 EMERSON FILM ENTERPRISES 

Peter Falk. Barbara Lord 

The Quarc Fellow (85) D.. Feb 63 

P.atrick McUoohan, Syliia Syms 

During One Night (84).. D.. 

Don Borisenko, Susan Hampshire FAIRWAY INTL 

Five Minutes to Live (SO) Cr. ©Eegah (90) Ad .. May 62 

Johnny Ca'^h. Donald Woods 

Arch Hall jr., .Marilyn Manning 

The Trial (118) D.. Feb 63 

Fallguy (64) D.. May 62 

©The Chapman Report (125) D..251 

Efrem Zimballst jr., Shelley Winters, llisnr',' Wril.-v i;i

I 

Nm 

P22.2 

E22-2 

. . Nov 

. . 

. 

. 

1503 

. 

Aug 

. 

^HORTS CHART 

.. 

Short subkctt, Ittttd by 

dcr of rtl«oM. Running time followi 

Dote is notional reteose month. Colo 

proccis ot specified. 

?. 

Till 

BUENA VISTA Plucky Plimbcr (18) Oct 62 5221 Klondil 

Out (7) 

M-C-M 

5222 Whwf 

US 

TOM AND JERRY CARTOONS 

Feb 62 

, 

_ All L75-1 Ratio 

5223 (6)..Ma/6i 

H( 

5224 NobOO., . 

(7)....Aor62 

" 

'"'"'*,7:°j',L'f"*'* CM31 Dic.if";";;*'^)""' 

5225 R(.> boat Miision (7) May 62 

. 

31 WW Bird. (51) -d.«it Uta CW32 Cilow Ka ' 

5226 Ret 

• 

dtlSSUE CARTOONS 

C6433 Tall in the Trap (• ) 

5227 Tar 

C6434 Sorry Safifi (7) 

5228 Rui 

17104 tJrir to Bxl 

Apr 62 C6435 BuddiM Thicktr Tlian 

5229 Big Chief No Treaty 

(10) 

17105 Cjrin» CjiUlr 

5230Firrt Flight Up (6) .Oct 62 

171D6S|) 4 (8",) Mar 63 M22'4 Ringading Kid (6). Jan 63 4220 Phoney Express May 

4221 Careless Caretaker ... May 

COLOR SPECIALS 

(6) 

Feb 63 4222 Mother's Little Helper Jur 

>I50 Ball Plai (9) Jul 62 

M22-6 One Weak Vacate 

4223 Tragic Magic Jul 62 

COLOR FAVORITES 

4224 Hyde and Sneak Jul 62 

iTfcn.i.color RtitsufI) 

4225V0O-D0O Boo-Boo Aug 62 

7601 Gerald McBoIng Boing 

4226 Crowin' Pains Sep 62 

on Plaiiet Moo (7) Sep 62 P22-1 I 

1227 Punchy Pooch Sep 62 

7602 Happy Toll (7) Sep 62 

, 

Yule Laff (6) Oct 62 4228 Little Woody Riding 

;603 Willie the Kid (7) Oct 62 POPEYE CHAMPIONS 

)d Oct 62 

;(.04 Llille Roêr (9) No. 62 E221 Shuleye Popeye (6).. Sep 62 1229 Corny Concerto Oct 

;605 Chriilophtf Crumpet (7) No. 62 Child Sockology (6) Sep 62 nil Fish and Chips 

Jan 63 

, 

7606 A Coy and Hit Dog 

E22-3 Ancient Firtory (7) Sep 62 4312 Greedy G.ibby 

7607 Roolr Toot Tool (8) Jan 63 E22 4 Big Bad Sinbad (10 Sep 62 (âtor (WW) 

7408 Snowllni (7) 

Jan 63 E22-5 Pooeyt'i MIrthday (6) Sep 62 4113 Coming Out Party ... Feb 63 

7r09 ine Emprrori Hn 

E22 6 Babv Wanlj 

4314 Case of the Cold 

BattiF (61 

Sep 62 Storage Yeoo 

P22-3 Its (Of Ihe f 

4315 Robin Hoody Woody 

(6) 

62 (WWl 

(6": Mar 63 P22-4 Fiddlin' 

(6). Dec 62 4316 Charlie's Mnthcr-in-L.iw Apr 63 

P22-5 0llie Iht Owl (6) 

WALTER LANTZ REISSUES 

(Color Ciftoaiitl 

P22-6 Good Snoae Tonight 

(Color Carlunes Can be prolecttd 

rrni '.i.joir, SIlDptri (7) S«p63 

in the Anamorphic process, 2.35-1 

nr::! C>.,^\„ Fracas-Set (7) Oct 62 

4311 Woody Metis Davy 

H.,.-,.| Ramon (7) Nor 62 

Crewcut Jan 63 

M »t Abundant (7) Ok 62 

4132 BoK Car Bandit Feb 63 

•11 I ,-.! 1 Woll al Heart 

LISTER A. SCHOENFELD 4333 Tht Unb' 

I / 1 

.... Feb 63 

FEATURETTES 

Salesman Mar 63 

;70l> Chiclni-Hfjrled 

OMikahli (33) NO' 4334 International Woodpecker 

Apr 63 

Wolf (7| M»63 OAngtl Bay (30) Jai 

MR MACOO REISSUU OThit li Hong Kong (30) . Fel 4335 To Citch a Woodpecker Mar 63 

(IkNi 

Jtssy (30) Ma 4336 Round Trip to Ma-s ..Jun63 

TWO.REELERS 

4317 Dopy Dick, the Pink 

(6) S«p62 

(All in color) 

Whale 

Jul 63 

Pearlers of thi Coral 

SPECIAL 

S«« iW/tl 

4304 Football 

Heart of Ihe West (15) .... 

1962 . 

mny Day (21V'i) . . I 

NcvrtotPff Run (1?/,) 

Design in Iht Sky (15) . 

Wingi lo the Futurt (IS) . 

Auilralian Landscape 

9310 Bye Bye Blutbewd . 

Painters (12) 

9111 Homeltls Hare 

I 

6444 PItauirt Hl|>»>. 

Saddlemaker (16) 9312 Bird In a Guilty Cagt Jul 62 

IIW.I 

Captain H (20) 

Jin Fool Coetngt 

K445 Wi>n marquee and lobby mention bu 

nuist be taken not to call it a cartoon although it 

is; ft nijmination for the 1962 Academy Award in the 

horts^b"^t° category, Th.^ title refers to Icarus 

the vouth of Greek mythology, who new so hign 

at the sun melted his wa.x wings: Montgolfier. the 

t 

y-onch brothers who invented the hot air ball

I any 

Opinions on Current Productions 

Symbol © denotes color; (g) VistoVision; ® Teehn 

^lATURE REVIEWS 

Orphic processes. For story synopsis picture, see reverse side. 

The Birds 

Ratic 

1.85-1 © 

Universal (6307) 120 Minutes Rel. May '63 

Alfred Hitchcock, that master of cniematic horror and 

suspense and the only living director whose name has 

strong marquee draw, now brings forth a fantastic 

thriller which has rarely been equaled for sheer terror 

and frightening realism. Aided by the great buildup, including 

Life's story and cover and Universal's fine promotion, 

the picture is a sure-fire blockbuster which 

should equal Hitchcock's memorable "Psycho" of 1960. 

Based on Daphne Du Maurier's story, with a screenplay 

by Evan Hunter, the film opens on an Intriguing romantic 

premise with several lighter touches and then builds 

steadily and forcefully towards a shuddery climax that 

will leave many patrons gasping and shaken. While the 

ending may be too sudden and inconclusive, the overall 

effect is so tremendous that word-of-mouth should start 

boxoffice lines foi-ming wherever this plays. As always, 

Hitchcock's camera closeups and stunning special effects 

are unexcelled and the use of Technicolor makes the 

birds' attacks that leave humans bleeding extraordinarily 

effective. The players are excellent, notably Rod Taylor, 

Jessica Tandy, whose character portrayal is of Academy 

Award calibre, and Suzanne Pleshette. 

Rod Taylor, Jessica Tandy, Suzanne Pleshette, Tippi 

Hedren, Charles McGraw, Veronica Cartwright. 

The Balcony 

Continental 

Rel. April '63 

Jean Genet's controversial and shocking play laid in a 

big city brothel, which was an off-Broadway success in 

1960-61, has been turned into a modest-budget, considerably 

toned-down picture which will be acclaimed by 

avant-garde enthusiasts just as it will prove baffling to 

the majority of regular moviegoers. Because of the picture's 

theme, the startlingly frank dialog and general 

eroticism, theatres must advertise "no children under 16 

years of age will be admitted regardless of whether 

accompanied by an adult." Despite Shelley Winters' 

marquee draw, this is strictly for the art spots, although 

a few downtown key city houses may play up the bordello 

background for male passersby. As directed by Joseph 

Strick, who also produced with Ben Maddow, there is 

never any sense of reality in either the makeshift studio 

sets or the montage of applauding thousands (taken from 

newsreel shots) as a police chief gives a speech filled with 

nonsensical jargon. Peter Falk deserves credit for playing 

this scene with a straight face and he and Lee Grant, 

as an office assistant who longs to return to her brothel 

job, give effective performances. Miss Winters is less convincing 

as Madame Irma. 

Shelley Winters, Peter Falk, Lee Grant, Kent Smith, 

Ruby Dee, Jeff Corey, Joyce Jameson, Peter Brocco. 

Dr. iVo 

United Artists (6307) 111 Minutes 

Artventure 

Rel. 

May 

Drama 

'°-=o- 

A murder-mystery adventure with a science -fiction 

,„'^ angle, plus oodles of sex appeal, the first Ian Fleming 

novel to reach the screen has its ready-made audience 

of paperback readers to insure strong boxoffice. As produced 

by Han-y Saltzman and Albert R. Broccoli and 

directed by Terence Young in a delightfully tongue-incheek 

style, the picture is often as unbelievable as a 

Superman comic-strip, but is always fast-moving and 

thoroughly entertaining. Sean Connery, the ruggedly 

handsome British actor who is currently getting a big 

U.S. buildup from United Artists, is well cast as Secret 

Service operative James Bond and his popularity with the 

ladies should increase with each new Fleming film. For 

the males, the lovely Ursula Andress is a blonde eyeful, 

especially in her bikini, and Zena Marshall and other 

beauties also become momentarily entangled with Connery. 

And the fantastic escapes, fistic encounters and 

gunplay in the screenplay by Richard Maibaum, Johanna 

Harwood and Berkley Mather will thrill the action fans 

and the youngsters. Joseph Wiseman is effective as the 

inscrutable villain. Dr. No, and Jack Lord plays an 

American C.I.A. agent. In Technicolor. 

Sean Connery, Ursula Andress, Joseph Wiseman, Jack 

Ford, Bernard Lee, Zena Marshall, Anthony Dawson. 

Battle Beyond the Sun 

American Int'l (716) 75 Minutes Rel. Feb. '63 

Once again, a doff of the chapeau to the special effects 

boys: the competency of imaginative workers behind the 

scenes is superlatively demonstrated in this Thomas 

Colchart produced-and-directed attraction, filmed in a 

process labeled Vista -Scope -Color, and teaming Edd 

Perry, Aria Powell and Andy Stewart. If anything, this 

Pilmgroup presentation proves anew that a modestbudgeted 

motion picture doesn't necessarily require 

"known" names to insure boxoffice success. The very appeal 

of aforementioned special effects, performing in the 

^) course of a manned exploration of the skies and the fiery 

rr' red canals of the distant planet Mars, should be enough, 

certainly, to provoke mass market response. Acting 

values, sufficient within the atmosphere, are predictably 

overshadowed by the photography itself, and the Colchart 

forces have wisely concentrated camera crews on the 

vastness that is Outer Space. "Night Tide," AIP-Filmgroup 

release, is being double-billed with this in some 

areas. Since exploration of space is very much in the 

news, cooperative editors should be apprised of "Battle 

Beyond the Sun" content and urged to provide an assist. 

And a newspaper classified ad might well ponder the 

question, "Is there life on Mars?" 

Edd Perry, Aria Powell, Andy Stewart, Bruce Hunter 

Dime With a Halo A Face in the Rain 

MOM (318) 94 Minutes Rel. Feb. 

"Dime With a Halo" features five appealing youngsters 

in a story exhibitors can exploit as "something different." 

There's the unusual background of Tiajuana and its race 

track, for one thing. The theme is unusual—five urchins 

seek the help of a Christ-child statue when their priest 

tells them to make Christ a partner in their lives. The 

story line is different, also, as the boys take a dime from 

the church box, buy what proves to be a winning race 

ticket and have many difficulties collecting their money. 

Boris Sagal, making his theatrical film debut, gave sensitive 

direction to the Laslo Vadnay-Hans Wilhelm story 

and production, which further is enlianced by the photography 

of Philip Lathrop. Many patrons will welcome this 

comedy coproduced by Anthony Ban- and Pat B. Rooney 

as a pleasing change of pace from the usual screen 

fare. Manuel Padilla, pint-sized moppet, and his young 

friends perform well, and are ably supported by Barbara 

Luna and Paul Langton. However, it should be noted that 

several sequences show strippers in their pristine glory, 

taking the film out of the strictly family category. 

Barbara Luna, Roger Mobley, Rafael Lopez, Paul 

Langton, Manuel Padilla, Larry Domasin. 

Ir 

Embassy 81 Minutes Rel. March '63 

A realistic, moderately suspenseful drama of Nazi 

activities in Occupied Italy in World War II, this must 

rely almost entirely on the name value of Rory Calhoun 

to attract audiences. It will satisfy as a supporting dualer 

in the majority of situations, but that's about all. Produced 

in Italy by John Calley for Embassy-Pilmways- 

Calvic, the stoi-y by Hugo Butler and Jean Rouverol was 

originally conceived as a pilot film for a TV series and 

later expanded into a feature picture. After a somber 

opening with a rocky seacoast where Calhoun is writing 

to a woman who had aided him during World War 11, 

the scene flashes back to the terror and tragedy he had 

inflicted on her and her young son while he was working 

for the Underground. The early scenes are somewhat 

confusing, but the latter part of the film is one long 

terror-filled chase and culminates with the tragic shooting 

of the Italian heroine by the Gestapo officer who 

loves her. Calhoun turns in a good acting job and Marina 

Berti, capable Italian actress, is effective, but the out- 

^j standing portrayal is that of Niall McGinnis, the Irish 

speal actor, who gives a remarkably convincing performance as 

m;'' a bullnecked Nazi officer. Directed by Irvin Kershner. 

Rory Calhoun, Marina Berti, Niall McGiimis, Massimo 

Giuliani, Peter Zander. 

ts on these poges may be filed tor future reference in ony of the following woys:jl 

standard three-ring 

the BOXOFFICE PICTURE 

binder; individually, by eompony. In any itan dard 3x5 

ree-ring, pocket-size binder. The lotter, including o_yea 

(2) 

supply ot booking and doily business record sheets. 

oted PubIieotion«; 825 vin Brunt Blvd., Kansas City 24, Mo., tor $1.00, po5»o.-o [raid. 

**"" 

obtained from 

BOXOFFICE BookinGuide April 2717

North 

FEATURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspaper and Programs 

Till'; STOKY: "Dr. No" iLA) 

Airniii^' 111 Jamaica to Investigate the murder of a 

Uiitisti (oiilidtntlnl aKt-nt. James Bond, Secret Service 

Op 

: I :. ' )T 'Sean Connery> inns into a sinister struc- 

:;kcd to an off-shore Island which the naud 

to visit While Investigating, Bond is 

.1 a car collision and almost poisoned by a 

ihi tj.r.jre he manages to reach the island, 

bikmi-clad Ursula Andress picking 

Stic Joins Bond and the two. after 

I'.d by a tank flame-thrower, find 

for revolutionary experiments to 

(Ir.i:^ I.

: her 

1 ran 

grams 

. CLOSING 

4 

. . . we 

. . what 

. . 

. . Pre-show 

— 

i

JOSEPH E. LEVINE 

is proud to announce that 

Embassy Pictures Corp. 

u. distribute in the United States and Canada 

FEDERICO FELLINrS 

with 

IKaitmy Awud Nominw — Bfst 

Actor for "Divorw- lUliin Style" 

' 

Screenplay by mKRIfO KKLLINI TIIIIIO PINKlll • ENNIO FLAIANO . 

BRIINELLO KONDI • Story by ENNIO FUIANO • FEDERICO FELUNI PICTURES 

.jfp^fn"';^,'!,}^

Boxoffice-April.01.1963

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