Boxoffice-February.18.1963

FEBRUARY 18, 1963 

/he TuUe or ine m&ti&tL rMkly at tii Von Brunt Blvd. Kcvv 

City, Mo. SubKriplion rolM Sactionol 

•n. t3 00 par ywir; Notwool Edition, |7 SO. 

NATIONAL EXECUTIVE EDITION 

latMtnf Uw tatlOMl Nran P((« « An tillloni 

Change of 

Policies 

On Films to TV 

— Page 4

! 

# ^ 

WE'RE NOT KNOCKING 

FORT KNOX! 

THERE'S gold in them thar vaults 

BUT weVe got a gold-mine for you too! 

WE recently predicted that 

TWO of the screen's greatest entertainments 

"SHOW BOAT" and "THE GREAT CARUSO" 

ARE destined to be among this year's 

TOP money-winners! 

WE screened them for the trade press 

TO see again the star-wealth and music-glory! 

TRADE press reaction sensational! 

EXHIBITOR response is 

terrific! 

HURRY! Call, write, visit your nearest 

M-G-M Independent Distributor 

GET ready 

GREAT 

PERFORMANCES 

AVA GARDNER 

HOWARD KEEL 

KATHARINE GRAYSON 

MARGE and 

GOWER CHAMPION 

M-G-M p..,.-.. 

SHOW BOAT 

Sfarnng 

KATHRYN. AVA .HOWARD 

GRAYSON GARDNER KEEL 

JOE E. BROWN -MARGE'and GOWER CHAMPION 

ROBERT STERLING • AGNES MOOREHEAD 

WILLIAM WARFIELD 

cotob, TECHNICOLOR 

' 

Fram Id* lmM«#tal MutKol Play SmQW BOAr by 

JEROME KERN ond OSCAR HAMMERSTEIN, II 

«.•.

.Equipment 

— 

me 7ii^ oft/ie y?i&&on TîctuJie //idiUPi// 

THE NATIONAL FILM WEEKLY 

Published in Nine Sectional Editions 

BEN SHLYEN 

Editor-in-Chief and Publisher 

DONALD M. MERSEREAU, Associote 

Publisher & General Manager 

JESSE SHLYEN . . . .Monaging Editor 

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Editor 

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Way. 

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FEBRUARY 

Vol. 82 

1 8, 19 6 3 

No. 17 

i 

SEVERE enough competition was created 

1H£ lASl S1RA\N 

for 

theatres by film company sales of pre-194u 

product to television and when post-"-f8 pictures 

were added to the lists. The competition was 

increased when the cream of the latter product, 

much of which had strong value for reissue in 

theatres, began hitting TV screens. Then came 

what might be called "the last straw"—the 

breakover into post-1960 product shown on TV 

prime time on Saturdays, Sundays and Mondays. 

It 

may have been an "urgent economic necessity" 

at the first stage of picture companies selling 

their vintage films to television and when, 

at the same time, the promise was made that 

the funds thus derived would be used to increase 

theatrical product. Remember? But did that 

process of creating and increasing undue competition 

for their theatre customers have to be 

carried to the point where choice films began 

to be made available to TV? 

As letters from exhibitors, published in Boxoffice 

over a long period of time, and in this 

issue, have pointed out, this has had a disastrous 

effect on their abilities to stay in business. 

Hundreds of others have had to close their 

doors. Yet, instead of lessening this unorthodox 

practice, its severity has been increased by film 

companies permitting comparatively recent releases 

to be shown on TV at prime time—in 

direct conflict with the showtimes of the vast 

majority of theatres. 

John Stembler, president of Theatre Owners 

of America, has made an appeal, on behalf of 

exhibitors in general, to film company presidents 

asking them to review their present policies 

regarding the sale of films to television. He 

urges them, in their own self-interest, to immediately 

take appropriate steps, "before the industry 

reaches the point of no return." That point may 

be closer than anyone may think. Witness, the 

hundreds of darkened theatres that stand as stark 

evidence; and also the number of recent pictures 

that have failed to return their investments, let 

alone a profit, as a result of the decimation of 

theatre 

attendance by the showings of theatrical 

films on television. And, with the greater competition 

that, now, is being created by the prime 

time showing of newer ])i(-tures. as well as less 

recent ones, it requires no imaginalioti to see 

how harmful this can be to all of the industry. 

In fact, this already has been proven bv experience. 

Through the years, dating hack to the very 

beginning of this industry, the weekends have 

provided it with its biggest volume of attendance. 

I'sually, the best films are shown on those day^ 

and, often, at higher admission prices. That 

period of each and every week is of vital importance 

to film companies, as well as to exhibitors—more 

so now than ever before. 

In fact, 

for the past several years, a great number of 

theatres have been operating ONLY WEEK- 

E.NDS. Should it, therefore, be necessary to 

ask: What will happen, not just to those theatres, 

but to the entire business—if film companies 

persist in supphing television with product 

for prime time on Saturdays, Sundays and 

Mondays? . . 

Paramount's New Program 

The outlook for an increased output of qualitv 

product is considerably brightened by the recent 

announcement by Paramount Pictures that its 

production program for 196.3-64 will be greatly 

accelerated. Thus, not only will the company 

have more pictures for the ensuing year, it is 

working to get them to the finish line and into 

release, also at a stepped-up rate. As an instance 

of this. Barney Balaban, president and Jack 

Karp, vice-president and studio head, have informed 

that 11 pictures, currently are in active 

stages of production, with five 

of major calibre 

to start filming during the first (|uarter of this 

year. 

This represents a substantial increase over 

Paramount's production status in the same periixl 

of last 

year. 

While the company has concluded deals with 

Samuel Bronston and Joseph Levine for joint 

production of several outstanding properties, 

with negotiations underway for others, the 

brightened outlook is further underlined bv the 

news that Paramounts own studios will be 

more heavily engaged in filming activity than in 

the past several years. 

Further noteworthy is the company's lineup 

of films based on best-seller novels, popular 

stage plays and original stories, all of which 

have been placed in such expert productional 

hands as those of Hal Wallis. John Ford. Melville 

Slia\elson. Paul Jones. Jack Rose, among others. 

And featuring such topliners as John Wayne. 

Jerry Lewis. William Holden, Frank Sinatra. 

Dean Martin. Paul iNewman, Audrey Hepburn, 

Natalie Wood. Shelley Winters and Janet Leigh. 

The combinations implicit therein augur well 

for the future. 

But Paramount is not overlooking 

ibf needs for the present and more immediate 

future, as indicated b) Mr. Balaban"s statement 

that he was highly optimistic about the six pictures 

on which |iholograpliy has biHMi completed 

and are currently in preparation for early re- 

Uâse. 

This all adds up to providitig exhibitors with 

the prime essentials to busitiess betterment 

bctler pictures and more of them. 

\JL^ /OOUL/Z^l'^

STEMBLER ASKS DISTRIBUTION 

TO REVIEW TV FILM POLICIES 

TOA President's Plea 

In the Interest 

of 

Entire Industry 

NEW YORK—Heads of the major distributing 

companies were mged to review 

their present poUcies regarding the sale of 

pictures to tele\ision in a letter sent to 

them by John H. Stembler, president of 

Theatre Owners of America. He further 

asked that distribution provide the necessary 

insurance that, in the future, such 

sales would not affect adversely the multimillion 

dollar investments in current production. 

"It is in your own self-interest that appropriate 

steps be taken immediately, before 

the industry reaches the point of no 

return," Stembler wrote. 

The distributors were asked to carefully 

read again the language used by Judge 

Yankwich in the case of U.S. vs. 20th Century-Pox. 

the so-called 16mm case. The 

government had charged that producers 

and distributors were violating the antitrust 

laws by, in conspiracy, refusing to 

license 16mm films to nontheatrical users. 

The court found that no conspiracy existed 

and that the refusal to license was a 

reasonable restrictive procedui-e. 

Stembler pointed out that Judge Yankwich 

had enumerated some pertinent and 

significant facts which he considered 

sound motivating forces in the decision not 

to release their product to nontheatrical 

users, nor to television. These facts were: 

1. "The desire to protect tlie interest of 

the producers in the chief source from 

which their income was derived—the 

regular admission-charging theatres—and 

to prevent the ruinous effect on it of overlapping 

non-commercial exhibition of substandard 

ISmm films. 

2. "The need to protect the unique and 

incalculable value of the producers' backlog 

for reissuance and remaking, rather 

than dilute, dissipate and exhaust it and 

destroy the stories from which the pictures 

were made by a quickly accelerated exploitation 

through other than theatrical 

mean.s—including television. 

3. "The insignificance of the revenue to 

be derived presently from other than theatre 

exploitation as compared with the 

losses, some predictable and some unpredictable, 

which the wider exploitation 

would entail." 

Stembler reminded the distributors that, 

in 1958, Sindlinger & Co. had prepared a 

factual survey on the effect of pre- 1948 

films on the industry. The evidence was 

conclusive, he said, adding that since then 

pictures of recent release had been made 

available to television. 

"We have enough overall competition for 

the amusement dollar," Stembler wrote. 

"The added competition of almost-current 

attractions makes it almost impossible 

to get a very selective audience into our 

theatres. After all, why should they pay 

Lefko Succeeds Mochrie 

As MGM Sales Manager 

NEW YORK — Resignation of Robert 

Mochrie as general sales manager of 

Metro-Goldwyn-Mayer and the appointment 

of Morris Lefko as his successor were 

developments that followed the recent election 

of Robert H. O'Brien as president. 

There were indications last week that other 

executive changes were on the horizon, although 

they may not be "immediate," according 

to one reliable source. 

Lefko joined MGM in July 1960 when he 

took over the domestic distribution of "Ben- 

Hur." He started in the film business in the 

RKO Cleveland exchange and was named 

Indianapolis branch manager in 1941, 

Pittsburgh branch manager in 1945 and 

east-central district manager in 1948, a 

post he held until 1956. He was vice-president 

in charge of sales on "Around the 

World in 80 Days" for the Mike Todd organization 

and handled special sales on 

"The Ten Commandments" and "War and 

Peace" for Paramount. Following "Ben- 

Hur," he supervised the distribution of 

"King of Kings" and "Mutiny on the 

Bounty." 

when they can see something comparable 

in their own homes at no cost? 

"The potential of solid boxoffice is 

greater than ever with an increasing population 

and an unprecedented construction 

and modernization theatre program." 

In conclusion, Stembler said: "Your decision 

is one of economics and not of 

legality." 

Recent Films to TV Hit 

At Texas Convention 

Dallas—A resolution, termed "Sunday 

Night Suicide," opposing the sale 

of recently released films to TV, was 

drafted at the Texas Drive-In Theatre 

Owners Ass'n annual convention. 

Specifically mentioned was the Sunday 

night showing of "Magnificent Seven." 

Other resolutions passed expressed 

opposition to the shortage of product, 

roadshows and extended runs, sales 

policies, methods of distribution that 

discriminate against drive-ins obtaining 

first runs, toll TV and more 

censorship. 

Resolutions were approved for more 

research, better relationship between 

exhibition and production-distribution, 

and a vote of thanks for companies and 

individuals who helped make the 1963 

convention a success. 

Morris Lefko 

Robert Mochrie 

Mochrie joined MGM in April 1957, 

launching "Ben-Hur" roadshows. He became 

vice-president and general sales 

manager in 1960. Previously, he had been 

general sales manager of RKO Radio Pictures 

and vice-president in chai-ge of domestic 

distribution. Later, he became vicepresident 

in charge of sales for Samuel 

Goldwyn Productions. He also has held executive 

p>osts with Producers Distributing 

Corp., Warner Bros, and United Artists. 

Reddick Is Vice-President 

Of W. J. German, Inc. 

NEW YORK—William J. Reddick has 

been elected vice-president of W. J. German. 

Inc., agent for the sale and distribution 

of Eastman professional motion picture 

film. 

Reddick has been on the sales staff of 

the Gentian company since 1952. Pi-eviously, 

he was with J. E. Bnilatour, Inc., 

in a similar capacity for five years, having 

joined that organization after 11 years 

with the Eastman Kodak Co. in Rochester, 

N.Y. 

In addition to company responsibilities, 

Reddick actively participates in New York 

Variety Club, Tent No. 35: International 

Radio and Television Society, Will Rogers 

Hospital and the Society of Motion Pictures 

and Television EIngineers. 

Clarence Hill Quits Fox 

NEW YORK—Clarence Hill, director of 

branch operations for 20th Centui-y-Fox, 

has resigned after 37 years with the company. 

He had headed branch operations 

since 1947. 

Hill entered the film industry with Universal 

in 1920 and later moved to Samuel 

Goldwyn Productions. He started with Fox 

Film Corp. as assistant short subjects sales 

manager and next was placed in charge of 

the playdate department. Subsequently, he 

was Toronto branch manager, assistant 

eastern sales manager and head of circuit 

sales in New York. 

BOXOFFICE February 18, 1963

Prc-sem 

DVOrc^ 

, 

To 

JOSEPH E 

JOSEPH E. 

LEVINE presents 

CR(|V1E DOES 

NOT PAV" 

An Embassy Pictures Release 

LEVINE present! 

««/« 

CONS'IMIINE 

AMI 

THE CROSS" 

EASTMANCOLOR 

^"'-.p/c.,. .. V'6 

"•es Re/eas, 

K 

"^'"êsfte/ea 

'OSEPH E. 

LEVINE 

Pfêsents 

mi ^^Wu 

'N 

COLOR 

^''""''":r'''«-e. Re/ease 

7^

. 

Buena Vista Celebrating 10th Year; 

To Have Eight Releases in 1963 

NEW YORK—Buena Vista this year is 

celebratiiiB lit; i>^ its tenth i/CTiii-ii year as a distributor 

. ,. . 

V 

Irving 

' 

Ludwig 

of Walt Disney product 

and has lined up 

1 

^ strong slate of 

pjf' i \ I eight releases. Irving 

• 

''Ludwig, president, 

said at a press luncheon 

at "21" here 

Ihursday il4i. Ludwis 

said that in his 

b 1 'J. 

a e s t production 

^^^ schedule to date. Dis- 

^ * 

^^M ney had no two pictures 

that fell into 

the same category 

and that Buena 

Vista's accelerated release pattern had the 

added challenge of newness in every picture. 

He said the 1963 keynote was diversity 

but that the standard of quality remained 

unchanged. 

The year started off with "Iii Search of 

the Castaways" w-hich proved to be a success, 

Ludwig stated, and now "Son of 

Plubber" is doing outstanding business. 

"Fantasia" will be rereleased nationally in 

October in theatres fully equipped with the 

modern surround-sound equipment needed 

to do it full .iustice, he said. It was "Fantasia" 

which raised the curtain on stereophonic 

sound in 1940. The film will have 

an advance engagement at the Chinese 

Theatre in Hollywood shortly. 

Ludwig said the big one for Easter would 

be "Miracle of the White Stallions," a story 

based on the rescue of the famous dancing 

horses of Vienna during World War II. 

was filmed in Technicolor on location in 

Austria with a cast headed by Robert Taylor, 

Lilli Palmer. Curt Jurgens, Eddie Albert 

and James Franciscus. 

In June. Buena Vista will release "Savage 

Sam," an adventui-e stoiT by the 

author of "Old Yeller." The July release 

will be "Summer Magic." with Hayley Mills 

becoming a teenager. 

For October-November. Buena Vista is 

bringing back "20,000 Leagues Under the 

Sea," and, for Christmas, the company will 

deliver "The Sword in the Stone," the first 

new cartoon feature from Disney in a long 

time, Ludwig said. Almost fom- years in 

the making, the picture relates how Merlin, 

the magician, guided King Arthur to the 

throne. 

Concluding his remarks, Ludwig said that 

1963 looked like the biggest year in Walt 

Disney-Buena Vista history, adding that 

the "first evidence already is in." 

Gehring Named Assistant 

Roadshow Sales Manager 

NEW YORK—William C. Gehring jr. has 

been appointed assistant to Joseph M. 

Sugar, 20th Centui-y-Fox roadshow sales 

manager. Until his appointment he held 

the post of St. Louis branch manager since 

July 1956. 

Gehring joined the company in 1954 as a 

salesman in the Pox Buffalo exchange. He 

is the son of the late W. C. Gehring, a 

former sales vice-president of the company. 

It 

Testimonial 

Luncheon 

To Boasberg Mar. 20 

New York—Charles Boasberg, newly 

named president of Paramount Film 

Distributing Corp., will be saluted at a 

testimonial luncheon to him in the 

Americana Hotel here on March 20. 

Presidents of all exhibitor organizations 

have been designated as honorary 

chairmen of the event. They are 

Jack Armstrong, Allied States Ass'n; 

Harry Brandt, Independent Theatre 

Owners Ass'n; William Forman, Southern 

California Theatre Owners Ass'n; 

Robert K. Shapiro, Metropolitan Motion 

Picture Theatres Ass'n, and John 

Stembler, Theatre Owners of America. 

In a joint statement, the honorary 

chairmen said: 

"There are few men in our industry 

who command the respect and admiration 

that Charlie Boasberg does. This 

must be attributed to the fact that he 

is a man of great honesty and integrity. 

His promotion to the highest position 

within Paramount's U.S. and 

Canadian sales organization is richly 

deserving of the greatest recognition 

by exhibitors everywhere." 

Stanley Warner to Mark 

10th Year With Drive 

NEW YORK — Stanley Warner will 

launch a tenth anniversaiy drive on March 

1 and will continue it for four months. To 

be known as the Dollar Drive, the campaign 

will concentrate on three main sources of 

income: boxoffice receipts, miscellaneous 

income and concession revenue, with emphasis 

on developing greater attendance. 

Prize money for winning managers will 

total $10,000 and there will be both national 

and local awards. 

The campaign was organized at a meeting 

of SW advertising men with Harry 

Goldberg, advertising and publicity chief, 

presiding. The men were addressed by 

Samuel Rosen, executive vice-president, 

and Harry Kalmine. vice-president and 

general manager. 

Attending the session were Jules Curley. 

Pittsburgh; Edgar Goth, Newark: Prank 

La Palce, Washington: Hanw Mintz, Milwaukee; 

Al Plough and Roy Robbins, Philadelphia, 

and Al Swett, New England. 

In addressing the meeting, Rosen said 

Stanley Warner was organized in 1953 

when the industry was at a low point but 

that it was gratifying to mark the tenth 

anniversary when the tide appeared to be 

turning in the circuit's favor. 

"Despite the fact that we have been hard 

pressed by new and irresponsible types of 

competition inside and outside of our industi-y," 

Rosen said, "theatregoing is still 

a powerful, popular entertainment, if we 

give the public more frequent opportunities 

to see the pictures of their choice, 

rather than hold them back to satisfy the 

whims of producers." 

Ballantyne to Handle 

Norelco Projector 

OMAHA — A major theatre 

equipment 

sales agreement was announced February 

11 by North American Philips Co., Inc., 

New York City, and Ballantyne Instruments 

and Electronics. Inc., of this city, the 

electronics division of ABC Vending Corp. 

Ballantyne will become the major distributor 

for the Norelco Model FP-20 projector. 

outlined by 

Terms of the agreement, as 

Niels Tuxen, general manager of the motion 

picture equipment division of North 

American Philips, and J. Robert Hoff, executive 

vice-president of Ballantyne, call 

for purchase by Ballantyne of a large number 

of Norelco 35mm projectors. In turn. 

North American Philips will purchase from 

Ballantyne certain assemblies and subassemblies 

for its projector line which Ballantyne 

will manufacture to Norelco specifications. 

It is reported that the agreement 

covered equipment in excess of a 

quarter-million dollars. 

Ballantyne will supply the projectors to 

a large number of indoor theatres already 

contracted for, and will also adapt some to 

accept high intensity lamps for drive-in 

projection. Theatres will be supplied under 

the existing terms applicable to the sales 

of the Norelco FP-20, according to Hoff. 

who added, that, "within a few weeks Ballantyne 

would announce a revolutionary 

new concept in the marketing of theatre 

equipment." 

The Norelco projectors are considered to 

be among the most advanced on the market 

today, and include the same engineering 

excellence as the well-known Norelco 

70-35mm model. They conform to all 

American standards and will contain some 

unique features for positioning and focusing 

of all makes of arc lamps. Other features 

include easy threading w-ith the 

smallest number of parts included in the 

film path; water-cooled film gate to eliminate 

film buckling: double-speed, singleblade 

shutters and high light efficiency. 

In addition, the projector can be supplied 

with facilities for remote focusing 

and framing, and provision is made for a 

magnetic reproducer which is optional. As 

a complete unit, the FP-20 incorporates the 

optical soundhead on the same base with 

the projector mechanism. 

Two More Stars Are Named 

To Present Oscar Awards 

HOLLYWOOD — Olivia de Havilland, 

two-time Oscar winner, has been named to 

the cast of the 35th annual awards show of 

the Academy of Motion Picture Arts and 

Sciences, Arthur Freed, producer of the 

program, amiounces. Miss de Havilland, 

who won statuettes for best performance by 

an actress in 1946 for "To Each His Own" 

and 1949 for "The Heiress," will serve as 

a presenter on the show'. 

Maximilian Schell, winner of last year's 

Academy Award for the best performance 

by an actor, has been named to present 

this year's Oscar to the winner in the best 

performance by an actress category. 

Prank Sinatra will be the master of 

ceremonies for the show, which will be 

held Monday, April 8, starting at 7:30 pjn. 

( PST 

I 

BOXOFTICE February 18, 1963

$8,000,000 Merchandising 

Budget for Embassy's 23 

NEW YORK—A budget of $8,000,000 has 

been scheduled for the merchandising of 

the 23 features to be released this year by 

Embassy Pictures, according to Joseph E. 

Levine, president. 

Addressing the company's first sales convention 

on its final day, Levine said every 

picture would be advertised, publicized and 

exploited to the utmost. He said each picture 

would be presold with hand-tailored 

campaigns. 

To survive and to defeat the competition 

for the public's leisure time, the film industry 

must set its sights beyond New York, 

raising its merchandising sights out into 

the nation and across national boundaries, 

Levine said. He contended there were no 

barriers for motion pictures, adding that 

"there isn't a theatre in the whole, wide 

world where a good, self-respecting picture, 

whatever type, can't play." He said 

Embassy intended to play every theatre 

that was humanly possible to obtain. 

Merchandising angles were explained to 

the sales representatives by Robert R. 

Weston, vice-president in charge of world 

advertising, publicity and exploitation; 

Charles Cohen, director of exploitation, 

and Carl Peppercorn, vice-president and 

general sales manager. 

Ely Landau, producer of "Long Day's 

Journey Into Night," discussed plans for 

the general release of the picture, beginning 

late this month. 

Embassy Sales-Collections 

Drive to Honor Levine 

NEW YORK—A sales and collections 

drive in honor of Joseph E. Levine will be 

conducted by Embassy Pictures, starting 

March 4 and ending May 31. 

Carl Peppercorn, vice-president and general 

sales manager, told the company's 

first national sales convention that the 

drive saluting Embassy's president also 

would mark the establishment of the national 

distribution organization. Branches 

now are operating in Chicago, Los Angeles, 

San Francisco. Kansas City, Atlanta, Dallas, 

Boston, New York, Philadelphia and 

Washington. 

Peppercorn said the objectives of the 

sales drive were to get the maximum playoffs 

of current and forthcoming product 

and to establish Embassy as a prime and 

major source of motion pictures. Special 

bonus incentives will be established. 

The drive will be competitive among the 

divisions, districts and branches. A fiveman 

committee will determine the weekly 

standings. It will consist of Robert Weston, 

vice-president for world advertising, publicity 

and exploitation: Charles Cohen, exploitation 

director: Larry Ayers, sales control 

manager: Julius Sprechman, controller, 

and Peppercorn. 

Film on Washington 

HOLLYWOOD — Actor Cliff 

Robertson, 

while in London, naiTated a short subject 

i-unning approximately 40 minutes on "The 

George Wa.shington Philosophy," which 

will be .shown in theatres there during the 

week of Washington's birthday. The film 

is sponsored by Cooperative American Industries 

in London. 

Chief Barker Rotus Harvey Foresees 

Banner Year for Variety Clubs 

NEW YORK—A banner year for Variety 

Clubs International was predicted by Rotus 

Harvey, international chief barker, at a 

breakfast meeting with the tradepress here 

Monday ill). Harvey said there would be 

activity in the establishment of tents 

overseas and a greater effort to acquaint 

the public with the charitable work of the 

various tents at the local level. 

Industry men in the larger cities of England 

had been interested in the London 

tent, Harvey said, but now they wanted to 

have tents of their own. Instead of just 

granting charters upon request, it had been 

decided to invite the non-London exhibitors 

to attend London tent board meetings 

in order to familiarize them with the operations. 

Then, after a year, they could be 

eligible for charters. This plan also will be 

put into effect in Northern Ireland where 

there is no tent now. Quebec, too. is interested 

in establishing a tent, as well as the 

exhibitors of Puerto Rico. Harvey said 

that some top Puerto Rico exhibitors 

would be invited to the international convention 

in Houston May 14-17 as a preliminary 

step to granting a charter for 

San Juan. 

There are now 36 active tents in five 

countries, Harvey said, and some of them 

are outgrowing their charities and are 

looking for other projects in need. Some 

tents which had slumped a bit have come 

back stronger than ever, he added. 

Harvey pointed out that the amusement 

business was the only industry which had 

its own charity activities, via the Variety 

Clubs. He said the various tents were the 

greatest public relations medium enjoyed 

by any industry and that greater effort 

must be made to keep the public informed 

as to what the tents are doing. On that 

score, Philip Gerard, international press 

guy, who was at the meeting, said that 

plans are in work for a national campaign 

A.C.E.-ECA DEAL SET—Max E. 

Youngstein, left, president of Entertainment 

Corp. of .Xmerica, Inc., and 

Sidney M. Markley, president of A.C.E. 

Films, Inc.. are shown at the time of 

announcement that A.C.E. will participate 

in the financing of "Fail-Safe," 

ECA's initial production. Starring 

Henry Fonda, the production will start 

in New York on May 1. It will be produced 

and directed by Sidney Lumet. 

with Youngstein serving as executive 

producer. 

for public exposure throughout the year. 

Harvey said the women's auxiliaries, now 

active in approximately 70 per cent of the 

tents, were an important part of the international's 

activities and advocated the 

establishment of the so-called Barkerettes 

in evei-y tent. He said he was going 

to propose such a move at the Houston 

convention. 

On Pebi-uary 8. Harvey presented a 

plaque and gold membership card to Vice- 

President Lyndon Johnson in Washington, 

while newsreel cameras recorded the event. 

Harvey said that the Vice-President was 

notorious for never being on time for a 

meeting, but that he was right on time 

for the Variety Club event, which surprised 

the capital's newsmen. Before Harvey 

could say anything about the Variety Clubs, 

the Vice-President informed him that he 

was well-acquainted with the work of the 

tents, that he had been a close friend of 

the late Robert O'Donnell, former chief 

barker, and that he long would cherish the 

gold card and plaque. 

On Monday, Hai-vey presented a plaque 

to Johnny Carson of the "Tonight" show 

on NBC. Carson has been an active barker 

for many years. 

Harvey showed a page one pictui-e in 

color in the Washington Post, showing the 

presentation of a $15,000 check by the 

Washington tent to a local charity, as part 

of the Variety Club week activities. 

Harvey thanked the tradepress for its 

cooperation in publicizing the work of the 

Variety Clubs. 

Herman Cohen to Distribute 

British-Made 'Traitors' 

HOLLYWOOD — Independent 

producer 

Herman Cohen has completed a deal for the 

western hemisphere rights to the recently 

acclaimed London production. "The Traitors," 

starring Patrick Allen. Jacqueline 

Ellis and James Maxwell. 

"The Traitors" was written and produced 

by Jim O'Connolly and directed by 

Robert Tronson. It was filmed at Pinewood 

Studios in London, and is being released 

in the United Kingdom by the Rank 

Organization. Prior to producing "The 

Traitors" O'Connolly was Herman Cohen's 

associate producer in London for three 

years. 

Cohen will be announcing his releasing 

plans for "The Ti-aitors" shortly. 

Plans for Eight Set 

HOLLYWOOD—Titanus Films production 

head Silvio Clementelli arrived here 

from Rome to finalize plans on eight pictures 

to be distributed by 20th-Fox aiid 

MGM. He will set deals on at least two 

other new films to be shot in Brazil and 

Capri. Starting March 15 with "Four Days 

of Naples." MGM will release Titanus' "The 

Golden Lion," "Arturo's Island," "The 

Days Are Numbered," "Tlkoyo and His 

Tiger Shark" and "Smog." Twentieth-Fox 

has "Sodom and Gomorrah" in release and 

also will handle "The Condemned of Altona" 

and "The Leopard." 

BOXOFTICE February 18. 1963

L ETTERS (Letters 

Again on 'The Big Ones' on TV 

It is not often I write a letter to any editor, 

but disclosure in one of the Los 

Angeles dailies that Warners and 20th-Fox 

are to release some of their "big" ones to 

television makes me boiling mad. 

It seems that our Channel 9 lan RKO- 

General station that telecasts in colon 

will shortly announce showings of "Auntie 

Mame," "Sayonara." "Man in the Gray 

Flannel Suit." etc. This was coincidental 

with announcement of Channel 4 lan NBC 

outlet' to telecast "Monday Night at the 

Movies" with films from 20th-Fox. All this, 

mind you. right along with Channel 11 's 

MGM Friday Night Colgate Theatre selections 

of too-recent releases—and last 

month's weekly showings of "Duel in the 

Sun" and "Ruby Gentry." 

ABC's Saturday Night messes with toorecent 

United Artists films, NBC's "Saturday 

Night at the Movies" from 20th-Pox. 

plus the above showings, are just too much 

to compete with, it seems. I, myself, plan 

to put a little black box with that one-eye 

right in my office to "catch up" on the 

mo\ies I missed. Why should anyone pay 

good hard cash to see a movie that they 

full well know will be on television pretty 

soon? For free? 

At one time, I naively thought that "the 

big ones" would never be on TV, at least 

not in our current era. But, it seems, that 

this is not to be so. This story and complaint 

you, no doubt, have heard countless 

times but, today, it is hitting hard. A clean, 

inviting theatre with product properly programmed 

and exploited will no longer suffice 

as long as anywhere from two to four 

TV channels are offering a much better 

selection at home for nothing. 

My beef is just this: When will the exhibitor 

organizations get together and start 

TELLING these film companies that "we 

will not buy any product from you, unless 

it is stipulated in the contracts that these 

films will not appear on TV for a selected 

amount of years"—say 10, 15 or even 20? 

Do what England does— the producer sells 

his stuff to TV, the theatres don't buy, so 

any income that the producer gets will be 

strictly from TV sales. And, boy, don't 

think THAT won't hurt! I am just a manager 

of a theatre in a very small organization, 

but when these conventions come up 

of TOA. etc.. etc., instead of adopting resolutions 

and listening to the gilded tones of 

film company representatives who tout 

their forthcoming product's points, give 

them—the film companies—an ultimatum 

and stick by it. 

We don't mind pictures on 

TV that never made any money for us 

originally. But. for heaven's sake, don't 

sell stuff to TV that will hurt us competitively 

that could well be saved for theatre 

reissue. 

"Giant" is soon to be reissued. How do 

WE know that it won't be sold to television 

'or already hasi within the next year, as 

soon as the reissue nin is over? Let TV 

have the two-bit pictures that never returned 

their producers' investments. 

"Auntie Mame" was never a blockbuster: 

OK. let TV have it. "Man in the Gray 

Flannel Suit." ditto. But I think that 

"Sayonara" should be reserved for theatres; 

"Duel in the Sun" the same. Look at 

"Gone With the Wind"—every time it 

must be signed. Names withheld on reauest) 

comes out it makes money at the theatre 

boxoffice. "Duel in the Sun" set a new 

record for TV viewing, so it proved that 

there was still money in it, if it was released 

to theatres and reserved exclusively 

for them. 

In the madness that is Hollywood and 

the film companies' sales offices, is there 

not one ray of hope or is it actually tioie 

what one film salesman told me (from a 

major company, no lessi five years ago: 

"We don't want to sell to the little theatres: 

we don't want you gu.vs to survive, 

you're too much trouble." 

The Radio City Music Hall, the Pantages. 

the Cinerama theatres alone are not 

going to keep the film companies in business. 

TV alone will not keep them in business. 

It is the bulk of the first-nin .suburban 

and small-town theatres and subsequent-runners 

that give them their 

profits. 

Isn't it time that someone tells them 

this? 

(Name withheld by request) 

Dilemma 

Small-Town Exhibitors' 

This morning I was supposedly privileged 

with another visit by one of the representative 

salesmen from one of the film companies. 

This salesman manages to get 

here promptly first thing in the morning, 

so that, by the time he leaves, I am not 

Hits 

Newspaper's Show 

Of Favoritism to TV 

New Orleans — In a letter to The 

Times-Picayune, Arthur L. Bamett, 

theatre representative, takes that newspaper 

to task for giving a free listing 

to a motion picture on television on 

which the paper previously turned 

down paid advertising when the same 

picture was playing at local theatres. 

Harnett's letter, which makes some 

other good points, follows: 

"I was certainly flabbergasted yesterday 

to find that the Times-Picayune 

carried a free listing for the TV 

showing of the motion picture, 'The 

Naked Maja,' after our having been 

denied many times such a listing for 

this picture and others in your newspaper 

as paid advertising for theatres. 

"I do not want to believe that you 

have a double standard, but it certainly 

seems so when you can extend to TV. 

a rival advertising media, a listing 

which you deny your customers. 

"Furthermore. I wish to point out 

that in advertising 'The Naked Maja' 

in theatres, we did not point a gun at 

anyone's back and compel them to 

come into the theatres, whereas, the 

word 'naked' and the entire motion 

picture was piped into everyone's living 

room for the family, including 

children, FREE, I wonder how many 

letters you will get from irate 'dogooders' 

about this. I venture to say 

NONE I" 

fit for anything the rest of the day. 

This man has made statements that must 

be the mutual feelings of that entire end of 

this great industry. He must be speaking 

for all film companies. Inasmuch as his 

statements fall so much in line with your 

editorial, "Point for More Return," in your 

Dec. 10, 1962, issue of Boxoffice, I felt the 

statements should be brought to the attention 

of all fellow exhibitors who are trying 

to make a living in this day and age. 

these .state- 

It would appear to me that, if 

ments were made to me. they were made 

similarly to other exhibitors. "As far as all 

film companies are concerned." the statement 

goes, "it would be better and more 

economical, by far, if all .small-town theatres 

across the nation, including all subrun 

neighborhood houses in your key cities, 

were to close their doors today. The film 

companies would be saving money, if such 

an operation were put into immediate 

effect." 

The plight of the .small -town exhibitor 

must, therefore, be in vain and we must be 

knocking our heads against a brick wall. 

Our struggle, then, is a total waste, according 

to the salesman, since we are just a heavy 

load for the companies to cari-y, producing 

no extra revenue "as it is the top key, firstrun 

situations that are keeping the film 

companies going." It seems to me that the 

struggle of the small-town exhibitor is 

something to make the motion picture industry 

proud in that these theatres have 

been kept in operation, when many a time 

the exhibitor would have liked to put a key 

in the door never to open it again. 

Your editorial clearly defines this situation. 

It seems to me that the film companies 

would long desire to be rid of all 

these "extra loads" they are said to be 

carrying, notwithstanding the fact that we 

have to scrape the bottom of the barrel 

both at the boxoffice and in getting features 

dated from the film companies. We 

are left to the last, allowed to date a picture 

when it may be anywhere from two 

to six months old, after the first-runs have 

played the feature and most people forgotten 

what it may be about. 

This sales representative also said that the 

government would be glad to get rid of the 

extra load we are to them. It seems to me 

that, in an economy such as ours today, 

when it is necessary to make as many jobs 

per year as possible, the government could 

not possibly benefit from the closing of all 

such theatres. Here is a plan which would 

eliminate thousands of jobs across the nation—in 

film companies' sales, booking and 

shipping staffs, the delivery services. National 

Screen Service, not to mention utility 

companies that service us. candy concessionaires, 

popcorn companies, etc.. which 

would no longer need to look for our business. 

It would appear that every dollar that 

can be kept circulating in our economy 

would be of benefit to the government. Yet. 

it seems this is not the case. 

Then, too. there are the teenagers who. 

in a small town, look to the theatre as a 

mecca of entertaimnent and social gathering. 

These youngsters, who strive for independence 

from the TV monster in the living 

room, would be left to hang out at the 

corner drugstore or in more remote, 

trouble-seeking gatherings, which would be 

no asset to the already growing problem of 

juvenile delinquency. 

Here is a mass plan which would eliminate 

thousands of jobs, be of no use to our 

economy or the film companies. No doubt 

8 BOXOFFICE :: February 18. 1963

. 

we are a burden to such a company as 

United Artists with their individual production 

companies who, after squeezing 

eveiy dollar they can from the theatres, 

let theii- 1960 product go to television. I am 

referring to "Solomon and Sheba" and the 

many other not-much-older pictures that 

have been shown on TV. 

I'm calling all exhibitors' attention to 

David E. Milgram's letter in the Jan. 21, 

1963, issue of Boxoffice, which shows what 

we are up against. This same feature was 

shown over channel 33 through our general 

viewing area. 

What is the small-town exhibitor supposed 

to do? I've been here for seven years, 

starting out in this business at the age of 

25, having totally redecorated a iiin-down 

theatre into a condition where it is one of 

the nicest small-town theatres you would 

find anywhere. After starting from scratch 

and sacrificing much, we have accomplished 

a great deal, but it seems it has all 

been a waste of time and this great industiT 

doesn't care whether I, lor others 

like myself > , close our theatres this very 

day. 

I have great hopes for the motion picture 

industry, in that it is the greatest form of 

entertainment, but my giadual climb upw-ard 

is certainly in vain, if I am just a 

burden to this great industi-y that feels it 

no longer needs me or others like myself. 

The theatre organizations appear to have 

achieved nothing in theii- fight for the theatre 

owners, since we have not even been 

gi'anted the courtesy of being serviced with 

the respect that the small businessman 

down the streets gets from the companies 

who sell him their products. 

Gem Theatre, 

Villa Grove,Ill. 

HAROLD G. RAMAGE 

Wants Films Exclusively for Theatres 

How would you, Exhibitors of America, 

like to have movies on youi- screen which 

would NEVER be shown on TV? This can 

be accomplished, if we would all band together 

and refuse to buy any pictui-es unless 

stated in om- contracts with the companies 

that "This Picture Will NEVER Be 

sold to TV." 

Why shouldn't we have pictui-es made 

exclusively for our theatres? After all, we 

are all paying for them. Why should we 

allow the producers and distributors to continue 

selling the saine pictuies to us and 

then also to TV? How unfair can they get? 

Let them make product for the theatres or 

for TV. but let's stop them from selling the 

sa7ne product to both. 

The only way we will ever get people back 

in the theatre is by having something they 

will not see on TV. Too many people stay 

home waiting to see the movies on TV. But, 

if they once knew the pictui-e showing at 

the theatre would not be handed to them 

free in a few years, it would eventually 

make a difference. 

Are there any theatre owners willing to 

go along with this idea? If so. we need 

help in reaching all the theatre owners as 

we must all stick together, if we are to accomplish 

this feat. It can be done! 

We have tried eveiT available gimmick to 

bring people back to the theatre in oui- own 

small town. We have kept our theatre 

clean. We have a "cry room" for mothers 

and small children. We have catered to 

church groups, school groups, scout troops. 

BOXOFFICE February 18. 1963 

POINTS TO PONDER 

Your "Missing Links" editorial 

premise is well put. I am wondering 

just when this dawdling industry will 

rise to the challenge and realize that, 

like newspapers and other public-service-minded 

endeavors, it is a 52-week 

activity that gets people into the habit 

of moviegoing. 

Apathy and asserted despair do little 

to convince anyone, anywhere, that the 

film industry is booming. Moreover, 

the idea of cultivating tomoiTOw's 

audiences would be aided and abetted 

through a stepped-up production slate 

from major and minor studio sources, 

since the sole way of convincing the 

discerning and the far from discerning 

that it's, indeed, worth a trip downtown 

is the availability, week after 

week, of top-calibre entertainment not 

to be seen elsewhere. 

It's all well and good for us to say 

that picture quality has never been 

surpassed, as witness the hard-ticket 

product. But let us never forget that 

this industry came into the big leagues 

as a mass medium, catering to the 

audiences not particularly caring about 

mass movements of troops; they 

wanted, in the long ago of the silent 

films, to view escapist entertainment. 

We have to think and think ahead. 

I am reminded of the boy whose dad 

was in the toy business. The father 

went bankrupt. Could we say, in all 

good sense, that the boy had lost all 

his marbles? 

Yours, for better showmanship and, 

equally important, industry-wide confidence 

in the industry. 

ALLEN M. WIDEM 

Amusements Editor, 

The Hartford Times, 

Hartford, Conn. 

etc. We have given "free" passes to patrons, 

and past patrons, for Christmas gifts 

and most of them are not even used. These 

are not the answer, even though they are 

good will builders. 

The answer lies in having PRODUCT, 

once again, on our screens that is for the 

theatre screen and theatre screen only. 

Theatre owners of America, are any of 

you willing to go along with this? If so, 

the next time you buy a picture, insist that 

the pictures you buy have stated in the 

contract: "These Pictm-es Will Never Be 

Sold to TV." If all the theatre owaiers will 

do this, 

we can once again have something 

in our theatres that people will want to 

come see and, maybe, we will all still have 

a fighting chance to sui-vive. 

How about it. exhibitors: shall we at 

least put up a fight for our rights? We 

would like to know how you feel about this. 

Pearl Theatre, 

Buena Vista, Colo. 

MRS. JOHN L. GROY 

AB-PT Dividend 

NEW YORK—A quarterly dividend of 

25 cents per share on American Broadcasting-Paramount 

Pictures common stock was 

declared by the board last week, payable 

March 15 to stockholders of record on February 

25. 

Sales Expert to Speak 

At Show-A-Rama 

KANSAS CITY—Capsule briefings on 

personal sales psychology >sy ao as apfiieu applied to wj running 

a theatre again 

is included in the 

schedule of the Heart 

of America Show-A- 

Rama here March 

5-7. 

Bob Bale of the 

Bale Institute of 

Develop- 

Personal 

ment. Phoenix, Ariz., 

who conducts sales 

clinics under the 

sponsorship of the 

National Sales Executives 

Club, will 

Bob Bale 

speak at the closing luncheon Thursday ( 

7i 

Previously scheduled was Robert Cox, who 

will speak on opening day. He is with the 

Pepsi-Cola international public relations 

department. 

Registrations for the three-day show 

sponsored by the United Theatre owners of 

the Heart of America were running far 

ahead of 1962, when a record total of 904 

exhibitors and trade representatives were 

listed from 29 states. Fred Souttar, Show- 

A-Rama VI president, and Doug Lightner, 

convention chairman, completed a threeday 

program filled with glamor, showmanship 

and the latest in trade developments. 

The tight schedule will bring approximately 

40 personalities, stars, producers, 

theatre operations executives and a full 

complement of advertising and promotion 

directors before the convention. 

The equipment and supply section will 

contain more than 60 booths, a number 

rarely smpassed except at the TEDA- 

TESMA shows. 

Eugene V. Klein, president of National 

General Corp., Los Angeles, will deliver the 

keynote talk. "Make Way for Tomorrow." 

at the opening luncheon Tuesday, sponsored 

by the four local ciixuits—Fox Midwest, 

Dui-wood. Commonwealth and Dickinson—and 

the Heart of America UTO. 

The Pepsi-Cola Co., New York, is sponsoring 

a reception and buffet-dance, "An 

Evening With the 

Stars," on Wednesday 

preceded by a cocktail 

party in the grand 

ballroom of the Hotel 

Muehlebach. Sandra 

Dee and Jack 

Lemmon. recipients 

of the Star of the 

J^^^^.^^^ Year awards, as 

^M^^tJO^^^^ ^^^^ actress and ac- 

^m' i^^^B tor, 

^" ^^^^^ this event. Peter 

Peter Fonda Fonda, who will receive 

the Most Promising 

Star of Tomorrow award, may be 

present also. 

Jim Nicholson, president of American 

International Pictures, and Leon Blender, 

general sales manager, will sponsor a 

"country breakfast" with Alexander Film 

Co. of Colorado Springs on Wednesday. 

The convention is sprinkled with merchandise 

giveaways, cash giveaways, and 

a special giveaway—a vacation trip for two 

to Acapulco. The latter prize is being 

awarded by Nathan E. Jacobs, publisher of 

Movie Guide magazine. 

9

'No Producl Shortage/ 

Says Sidney Pink 

NEW YORK—Sidney Pink, who recently 

still 

pi-oduced "The Castilian" in Spain, is 

an exhibitor and has 

also been in the advertising 

and exploitation 

field, claims that 

there is no product 

shortage, 'only a 

shortage of top pictures—but 

this has 

been a complaint 

since movies were in 

v^ ^— their infancy." Pink 

'*' 

^ 

blames most exhibitors 

for not doing 

Sidney Pink their utmost to promote 

and merchandise 

the regular 'meaning not blockbuster) films 

Pink, who bought a chain of theatres in 

1957 and owned 16 theatres by 1959. when 

he returned to production, still owns three 

houses, two of them drive-ins in Las Vegas. 

He would even be willing to go back to 

block-booking for "at least exhibitors were 

assured of a steady flow of product and 

the industiy was healthier then," he 

maintains. 

To date. Pink has produced a total of 29 

films, including "The Angry Red Planet." 

which introduced the four-dimensional 

process of Cinemagic in 1959, followed by 

six features made in Sweden, including 

"Journey to the Seventh Planet" and 

"Reptilicus." which American International 

released in November 1962. 

In January 1962. Pink went to Spain, 

where he signed a deal with Spartaco Santony, 

head of Producciones M.D.. to make 

a Spanish-American co-production dealing 

with the 10th Centui-y hero. Fernan 

Gonzalez. First titled "Valley of the 

Swords." the pictuie went into production 

in May and was completed at a cost of $1.- 

600.000. Although Pink is not an advocate 

of runaway production, he claims that "The 

Castilian" had to be made on actual Spanish 

locations to ensure its authenticity. One 

village location is still exactly as it was in 

the Middle Ages and has never seen television, 

a telephone or even a motion picture, 

Pink said. 

Although the director. Javier Sieto. and 

the romantic leads, Spartaco Santony and 

Teresa Velasquez (who met during the 

making of the picture and are now 

married ' . and Fernando Rey and Julio 

Pena are Spanish actors. Pink imported 

three Hollywood names. Frankie Avalon. 

Cesar Romero and Broderick Crawford, 

from the U.S. and cast Alida Valli, Italian 

actress who has also made Hollywood films, 

as Queen Teresa of Leon. Avalon plays a 

young minstrel and sings three songs, 

which will be recorded in a Chancellor album 

in 1963. 

Warner Bros, will distribute "The Castilian" 

nationally late in May 1963. following 

the picture's world premiere May 15 in 

Caracas. Venezuela, the native city of Santony, 

who plays the title role. He, as well 

as Avalon and Romero will attend this 

event. WB did not participate in the 

financing of "The Castilian" but the company 

has the western hemisphere rights. 

Following the completion of the filming. 

Pink brought the print to Hollywood for 

final editing and scoring, thus spending 

about ten per cent of the production cost 

TOA Contest First 

Prize 

To Missouri Exhibitors 

New York— Shelby Bourne and Jack 

Kempton of the Commonwealth circuit's 

theatres in Columbia, Mo., were 

the first prize winners in the managers' 

promotion contest on Theatre Owners 

of America's Hollywood Preview Engagement 

of "What Ever Happened to 

Baby Jane?" First prize was $500. 

Runners-up were John Corbett, 

Strand Theatre, Scranton, Pa., second 

prize. $300; W. P. "Bill " Minnich, Ritz, 

Corpus Christie, Tex., third, $250; H. F. 

Rastetter, Warner, Erie, Pa., fourth, 

$200; H. Rubin and S. Geller, Community, 

Toms River, fifth, $150; A. A. 

Haley, Cavern, Carlsbad, N. M., sixth, 

$100; Frank Shaffer, Stanley Warner 

Dixie, Staunton, Va., seventh, $100; 

Dave Levin, RKO Keith's Syracuse. 

N. Y., eighth, $50; Larry Knee, Stanley, 

Pittsburgh, ninth, $50; A! Plough, 

Stanton, Philadelphia, tenth, $50. 

There will be two contests for managers 

on TOA's next Hollywood Preview 

Engagement picture, MGM's "The 

Courtship of Eddie's Father," one for 

exhibitors in cities above 100,000 population; 

the other for communities 

under that figure. 

in the U.S., he said. 

"The Castilian" is the first film to be 

made in Panacolor, a new process which 

effects a 20 per cent saving from other color 

processes and "has remarkable sharpness 

and depth." Pink said. 

For the future. Fink plans four more features, 

all to be filmed in Panacolor. including 

"Pyro." to star Barry Sullivan, and 

"The Invisible City," both to be made in 

Spain, plus two to be shot in the U.S. Pink 

has made a deal with Panacolor, Inc., 

headed by Harry E. EUer, to use the company's 

entire output of Panacolor for 1963. 

Pink has not made a fuither distribution pact 

with Warner Bros, but he praised Richard 

Lederer. head of publicity and advertising, 

and said the company "was the industry's 

finest distributor." 

Nathan Golden Retiring 

From Commerce Dept. 

WASHINGTON—Nathan D. Golden, veteran 

Commerce Dept. authority on motion 

pictures, will retire from government service 

after 38 years in that field. He plans to 

open a law office here. 

Golden will quit as director of the Scientific. 

Photographic and Business Equipment 

Division of the Commerce Dept. after 

his plamied visit to the International 

Photographic Trade Fair in Cologne. Germany 

March 16-24. During the last ten 

years he served the Scientific Instruments 

Industry. 

Among Golden's many awards is the 

Chevalier of the French Legion of Honor. 

NT Winners to Hawaii 

LOS ANGELES—As winners of National 

Theatres' district managers' week drive. 

Bob Smith. Los Angeles: Oscar Nyberg. 

Seattle: Ray Davis, Denver, and John Meinardi. 

St. Louis, and their wives left via 

Pan American jet to Hawaii for a week's 

vacation. 

Morris Agency Expanding 

Global Film Licensing 

NEW YORK — The William Morris 

Agency is expanding its global operations 

in its representation of international 

clients in the licensing of distribution 

rights to completed theatrical features and 

short subjects. In addition to the domestic 

market, sales frequently cover worldwide 

distribution rights. 

The agency announced that in recent 

months it had represented nine completed 

features produced in Britain. France, Italy, 

Germany, Sweden, Israel and Tahiti. 

Licensing arrangements already have been 

completed for five of the pictures, with 

negotiations continuing on the others. 

In concluding distribution contracts to 

Metro-Goldwyn-Mayer. William Morris 

represented producer Leonardo Bercovici 

on "Square of Violence." The agency 

finalized sales arrangements for "Pagan 

Hell Cat." made in Tahiti with a native cast 

by Bonsignore Productions, with Jean 

Goldwurm's Times Film Corp. "Time of 

the Heathen" was sold to British Lion by 

Emschwiller Productions. "Sinaia," an 

Israeli film coproduced by Coproduction, 

Ltd.. and Du-Or Films. Ltd., was acquired 

by Jerome Balsam. A short subject. "The 

Gift," made in the United States and directed 

by Herbert Danska, was acquired by 

Brandon Films. 

Warner Votes Dividend; 

Re-elects All Officers 

NEW YORK—The board of directors of 

Warner Bros. Pictures. Inc., has declared a 

dividend of 12 4 cents a share on the company's 

common stock, payable May 6. to 

stockholders of record April 12. 

The board also re-elected Jack L. Warner 

as president and principal executive officer. 

Also the following were re-elect€d: 

Benjamin Kalmenson. executive vice-president; 

Harman Starr. Wolfe Cohen. Steve 

Trilling. Edmond L. DePatie and William 

T. Orr, vice-presidents; Howard Levinson, 

secretary; Thomas J. Martin, treasurer; 

Walter Meihofer, controller and assistant 

treasurer; Harland E. Holman, assistant 

treasurer; Roy J. Obringer, assistant secretary, 

and Fi-eston & Files, general counsel. 

Bette Davis. Chamberlain 

Win Photoplay Awards 

NEW YORK—Photoplay magazine's annual 

Gold Medal awards this year will go 

to Bette Davis and Richard Chamberlain 

as the best actress and actor of 1962. Jack 

Podell. editorial director of MacFadden- 

Bartell Publications, amiounced Wednesday 

(13). The awards will be presented on 

February 28. 

Suzamie Pleshette was named most 

promising new actress and Gary Clarke was 

voted the most promising new actor. "The 

Miracle Worker" was selected as top pict»ire 

of the year. Miss Davis won for her performance 

in "What Ever Happened to Baby 

Jane?" and Chamberlain was selected for his 

television performances in the Dr. Kildare 

series. 

Retitle Mirisch Film 

NEW YORK— "Kings of the Sun" has 

been set as the new title for the Mirisch 

Co. production now being filmed in Mexico, 

which was first called "The Mound Builders." 

10 

BOXOFFICE February 18. 1963

SHARP NEGATIVES RATE SHARP PRINTS! That's the only way to get and hold audience attention-to 

do full justice to a script. Answer: Go Eastman all the way-negative and print-stock. And give the 

print-maker time to do his job right. Also, in the case of questions— production, processing, projection—always 

get in touch with Eastman Technical Service. 

For more information, write or phone: Motion Picture Film Department, EASTMAN KODAK COMPANY, 

Rochester 4, N. Y. 

•I 

Or-for the purchase of film: W. J. German, Inc. Agents for the sale and distribution 

of Eastman Professional Film for Motion Pictures and Television, 

^^^^^j^^^^^^^ 

Fort Lee, N. J., Chicago, III., Hollywood, Calif. 

^^^^^^^^^Q^^^ 

BOXOFTICE February 18, 1963 

11

. . . MGM 

. . Darlene 

"i^Mfu/^Md ^c^t^ytt 

«^RITER-PRODUCER Joe Bigelow and 

Robert Q. Lewis have formed Quagga 

Productions, Inc., to function in stage, 

screen, television and record production, 

beginning with recording of "Nize Baby." 

genre stories by the late Milt Gross. Recording 

rights have been acquired from 

Mrs. Gross, and the first album will feature 

Sheila Rogers and Jerry Hausner. Quagga 

also is working on a comedy television 

series, tentatively tagged "Nameless." and 

on a motion picture biography of English 

clown Joseph Grimaldi, titled "Joey." 

Stuart Whitman's B&W Productions and 

producer Bob Finkel's Teran Productions 

have joined forces to produce their first 

motion picture, Mai-cia Davenport's "My 

Brother's Keeper," based on the story of 

the New 'Vork recluses, the Collier brothers. 

Whitman will star as one of the brothers 

and Montgomery Clift is being sought for 

the other. Production is scheduled to start 

the first of September. 

Herakles Productions Ltd.. formed by 

director Bernard Wiesen. production designer 

Wade B. Rubottom and Martin 

Rubenstein. has set as its first film. "The 

Devil Came From Dublin," from Paul Vincent 

Carroll's play. CanoU will screenplay 

the film, slated to shoot this summer on 

locations in Ireland. Wiesen will direct. 

The trio will go to England within the 

month to prep the film . . . Produceractress 

Margia Dean has disclosed she has 

charted on her 1963 production slate another 

picture, to be called "Gringo." her 

own original, and to be released by 20th 

Centiu-y-Fox. 

Producer Sy Weintraub and director 

Robert Day have begun filming on Metro- 

Goldwyn-Mayer's "Tarzan Faces Three 

Challenges." near Bangkok. Thailand, with 

Jock Mahoney again in the title role. The 

film has a two-month shooting schedule 

with locations extending into northern 

Thailand only a few miles below the Communist 

China border. Also on location with 

the picture are Woody Strode. Tsu Kobayashi 

and Ricky Der. The picture is set 

tentatively for summer release. 

FMlm rights to "The Cavern," original 

World War II story and screenplay by 

Michael Pertwee and Jack Davis, have been 

acquired by Martin Melcher, who simultaneously 

set Edgar Ulmer to direct for his 

Martin Melcher Productions . . . Producsr 

Robert L. Lippert has acquired for his production 

slate "The Eyes of Annie Jones" 

by novelist and short story writer Henry 

Slesar, to be released by 20th Century-Fox. 

Lloyd Nolan has been inked by producer 

Robert Fellows to star in his independent 

feature, "The Girl Hunters," which will be 

lensed in its entirety in Dublin. Ireland. 

Roy Rowland will direct. The picture is 

scheduled to begin filming February 18 . . . 

Actor-singer Bruce Yamell has checked off 

the Samuel Goldwyn lot after completing 

his featured role in the Billy Wilder production. 

"Irma La Douce," thus ending a 

seven-month engagement 

Cooper joins Audrey 

. . 

Hepburn 

. Gladys 

and Rex 

Harrison in the Warner Bros, picture, "My 

Fair Lady," playing the part of Mrs. Higgins. 

George Cukor will direct. Shooting 

starts in June. 

W 

Rock Hudson has been engaged by 20th 

Century-Fox to narrate "Marilyn," the 

feature highlighting the screen career of 

Marilyn Monroe, according to Richard 

Zanuck. studio production head. Under an 

agreement with Lee Strasberg, executive of 

Marilyn's will. Hudson's salary for the assignment 

will be used to establish a Marilyn 

Monroe Memorial Fund at the Actors' Studio 

in New York, which Strasberg operates. The 

fund will be used for the encouragement of 

yoimg actors at the Studio and in the theatre 

generally. 

George Hamilton is being borrowed from 

MGM to play the Moss Hart role in "Act 

One," a Dore Schary, Inc.. production for 

Warner Bros. Schary wrote the script from 

the late playwright's autobiography and 

will produce and direct . . . Director Tay 

Garnett has disclosed he is negotiating 

with New York stage star Robert Loggia, 

who starred in "Toys in the Attic." to play 

one of the top roles in his projected independent 

production. "Man of Trust." 

if 

Carol Lynley has made a new arrangement 

with 20th-Fox. calling for one picture 

a year over the next six years. Her 

original pact called for ten pictures over 

the next five years. The actress, who got 

$30,000 for "The Stripper." her last for 

20th-Fox. is guaranteed $100,000 for the 

sixth picture in the new setup. Miss Lynley 

also has a four-picture deal with Otto 

Pi-eminger, following her current co-starring 

role in the producer-director's "The 

Cardinal," shooting in Boston and Rome 

recording star Connie Francis 

arrived over the weekend from Las Vegas 

to view the answer print on her current 

"Follow the Boys" for MGM. She has completed 

recording the title song in five 

languages, French, Spanish, Italian, German 

and Japanese. While here she was to 

meet with studio executives to plan promo- 

DGA AWARDS GIVEN—Sam Spiegel, 

left, accepts director David Lean's award 

for "m o s t outstanding directorial 

achievement" for "Lawrence of Arabia" 

at the Directors Guild of .\inerica annual 

awards dinner at the Beverly Hilton 

Hotel on February 9 from Guild president 

George Sidney. David Friedkin was 

recipient of a similar award for television 

for his direction of "The Price of 

Tomatoes" from the Dick Powell Show. 

Seven Arts to Make 4, 

for MGM Release 

All 

NEW YORK—Seven Arts Productions 

will put four pictures before the cameras 

in New York, Hollywood and Europe 

during the next five months, according 

to Ray Stark and Eliot Hyman, heads of 

the company. All of these pictures will 

be distributed by MGM. 

The first will be "Of Human Bondage," 

which will be directed by Henry 

Hathaway, starting in Dublin March 4, 

with Kim Novak and Laurence Harvey 

starred and a screenplay by Bryan 

Forbes. Set for spring production in 

New York and Hollywood will be "Sunday 

in New York." based on Norman 

Kiasna's Broadway stage hit, with Jane 

Fonda and Cliff Robertson starred. Next 

will be "A Global Affair," a Hall Bartlett 

production, which will star Bob 

Hope, and then "Night of the Iguana," 

film version of the Tennessee Williams 

Broadway play, which Stark will 

personally produce. 

tion activities, including a late-February 

personal appearance tour in the East. 

Rory Calhoun. Ruta Lee. Rod Lauren and 

Rod Cameron will star in Bern-Field Productions' 

"The Gun Hawk." a big color 

western for Allied Aitists. producers Richard 

Bernstein and Edward Critchfield announce. 

The film, which rolls February 20 under the 

direction of Edward Ludwig at Republic 

Studios, will be produced by Bernstein, with 

Critchfield as executive producer. The script 

is by Jo Heims . 

Tompkins, who 

played a featured role as one of the young 

beauties in a previous Elvis Presley film, 

"Blue Hawaii," will appear with him again 

in Hal Wallis' "Fun in Acapulco," directed 

by Richard Thorpe for Paramount release. 

Chicago-born blonde Miss Tompkins won a 

record 20 Southern California beauty contests 

out of 25 she entered, and was a 

finalist in the other five. 

. . . 

Robert Bloch, author of the novel, 

"Psycho," has been signed by producerdirector 

William Castle to screenplay 

"Strait-Jacket," his next Columbia production, 

slated to roll in April . . . Thelma 

Howell, head of the University of California 

dental extension, has been hired by 

Hal Wallis as technical advisor to coach 

Janet Leigh for her role as a dental 

hygienist in "Wives and Lovers." John Rich 

Leon 

directs the Paramount release 

Fromkess has signed Herbert Luft as assistant 

production supervisor on "The Long 

Corridor. " the first of five pictures he will 

make for Allied Artists. Samuel Fuller, who 

will produce and direct, also wrote the 

original screenplay. The film is slated to 

roll February 18. 

Chauncey Haines has been set by producer 

Herman Cohen to double at the console 

for actor Michael Gough on the sound 

track of "Black Zoo." Haines played the 

dramatic organ solos in the score for "El 

Cid." "Zoo," to be released by Allied 

Artists, stars Gough, Jeanne Cooper, Rod 

Lauren and Virginia Grey under direction 

of Robert Gordon. 

12 BOXOFFICE February 18, 1963

TESMA-TEDA Join 

In TOA Tradeshow 

NEW YORK—For the first time since 

1957, Theatre Equipment and Supply 

Manufactui'ers Ass'n and Theatre Equipment 

Dealers Ass'n will team up with Theatre 

Owners of America on a convention 

tradeshow this year. The National Ass'n of 

Concessionaires already had agreed to join 

with TOA on the 1963 convention, which 

will be held in New York at the Americana 

Hotel the week of October 28. 

This means that the 1963 tradeshow will 

combine all four organizations into one 

of the biggest of its kind in many years. 

TESMA and TEDA last participated with 

TOA in a convention and tradeshow at the 

Americana Hotel in Miami Beach in 1957. 

The foui--way event was hailed by the 

presidents of the associations, TOA's John 

Stembler stating that the setup "insures 

a tradeshow that will make its mark as the 

most successful, most rewarding and most 

educational in history for all concerned." 

Augie J. Schmitt, president of NAC, said 

the addition of TESMA and TEDA as cosponsors 

of the 1963 NAC-TOA tradeshow 

was a logical development which NAC welcomed. 

TESMA 's Larry Davee said his organization 

was "most happy" to again join with 

TOA and its other tradeshow partners. 

"Our manufacturer members believe that 

now is the right time for theatre owners 

of America to become more closely acquainted 

with the great strides made over 

the past several years in research and development, 

most necessary to conduct the 

business of successful motion picture theatres 

in today's hard competition," Davee 

said. 

Texas Board of Review 

Rates 279 Films in '62 

DALLAS—The Texas Motion Picture 

Board of Review screened and rated 279 

feature pictures dming 1962. it was reported 

this week by Kyle Rorex, executive 

director of Texas COMPO. which distributes 

the audience designations. 

Largest recommended audience category 

was that rated for young people with 91 

pictures, approximately one-third of those 

released. Second largest was the family 

category with 71 pictures, followed by the 

mature young people classification with 66 

pictures. The recommended for adults category 

had the least number of pictures with 

51. Of the total number of films rated, 180 

pictures had the Code Seal of the Motion 

Picture Ass'n of America, while 99 did not. 

The non-Code films are those independent 

produced domestically and foreign imports. 

The Texas Board of Review is made up 

of a voluntary group of 12 women, and the 

group's audience recommendations are published 

twice monthly and distributed by 

Texas COMPO to its membership, newspapers, 

magazines and interested church 

and civic groups. 

Protestants Rate 'Lawrence' High 

HOLLY-WOOD—The February bulletin 

of the Protestant Motion Picture Council 

rates "Lawrence of Arabia" A.MY.Y., meaning 

suitable for everyone over 12. The Sam 

Spiegel-David Lean production is a Columbia 

release. 

To Unveil 'Love Is a Ball' 

In 3-Day Las Vegas Fete 

NE-W YORK—Martin Poll's "Love Is a 

Ball" will be unveiled in Las Vegas by 

United Artists in a three-day celebration 

on March 1, 2 and 3. Film stars, press representatives 

and radio and television personalities 

will be flown to the resort city 

from the major cities of the countiT and 

the premiere will be followed by one of the 

most lavish balls ever held in the Nevada 

city, according to UA. 

Glenn Ford and Hope Lange, stars of the 

picture, will be the guests of honor, along 

with Ricardo Montalban and Telly Savalas, 

costars; Poll, the producer, and David 

Swift, the director. Guests will stay at the 

Dunes Hotel. In addition, celebrities not 

associated with the film will be on hand. 

A highlight of the event will be television 

coverage provided by the Steve Allen show. 

At a press meeting at UA's home office. 

Poll said that he had a four-picture deal 

with UA, but that "Love Is a Ball" was 

not part of the contract, being separate and 

apart. His first under the agreement will 

be "Love and Taxes," based on the stage 

play "Janus." Others, not necessarily in 

this order, will be "Abby and the Girls," "A 

Twist of Sand" and a property still in negotiation. 

"Love Is a Ball" will have its first regular 

playdate in Miami on March 6. General 

release will follow. 

Harry Reinhardt Retires; 

With 20th-Fox 45 Years 

NE-W YORK—Harry Reinhardt, who had 

been in charge of newsreels and short subjects 

for Movietone News for the last 15 

years, has retired. He had been with the 

parent company. 20th Century-Fox. for 

45 years. 

Prior to joining Fox in 1918 as disbursement 

auditor. Reinhardt was a sports reporter 

for the New York World. At Fox. he 

also supei-vised Terrytoon cartoons and 

special featurettes for theatrical distribution. 

A "good luck" luncheon was given him 

by Robert Conn, executive assistant in 

charge of domestic sales, and the company's 

sales staff. 

Paramount to Distribute 

Olivia de Havilland Film 

NEW YORK—Paramount Pictures has 

made another distribution deal, the fourth 

in the past two weeks, with American Entertainment 

Corp., which will produce 

"Lady in a Cage," starring Olivia de Havilland. 

which will be filmed independently 

on the Paramount lot in February, according 

to Jack Karp. vice-president and 

studio head. 

Miss de Havilland will fly from Paris to 

Hollywood for her starring role in the 

picture, which will be produced and written 

by Luther Davis and directed by Walter 

Grauman. 

Garst Joins NTS 

NEW YORK— Paul Garst. who had been 

with Alexander Smith carpets from 1927 

until his retirement at the end of last year, 

has joined National Theatre Supply Co. 

He will work in close cooperation with J. 

W. Servies, vice-president, in National's 

expanding carpet activities. 

CALENDARoEEVENTS

BOXOFFICE BAROMETER 

This chart records the performance of current attroctions in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than five engogemcnts arc not listed. As new runs 

arc reported, ratings are added and averages revised. Computation is in terms of percentage in 

relation to normol grosses as determined by the theatre managers. With 100 per cent as "normol," 

the figures show the gross rating above or below thot mark. (Asterisk * denotes combination bills.)

- 

Goldstein Pays Tribute 

To Tradepress Service 

NEW YORK—Maurice "Razz" Goldstein 

held his first tradepress conference since 

becoming head of Warner Bros.' distributing 

organization on Thursday il4i and he 

passed out a number of tributes during his 

parley. Over coffee and orange juice in the 

Warner Bros, board room. Goldstein lauded 

the tradepress for its service to the industiT 

and expressed appreciation of exhibitors' 

support of the sales di'ive in his honor. 

Goldstein said that the tradepress "does, 

has and always will serve a vital puiTDOse" 

for the industry and that, belatedly, he was 

thanking the papers for their cooperation 

with him. 

The last week of the Goldstein drive, he 

said, was second only to the Jack Warner 

Week in billings. For the week ending last 

February 2, billings amounted to $1,400,- 

000. The goal of having the Warner label 

on every screen during that week batted 

100 per cent in several territories and, 

overall, 90 per cent of theatres played Warner 

product. Of the 416 theatres in the 

New Orleans area, for example, 415 played 

a Warner feature or short subject, he said. 

Billings on "What Ever Happened to 

Baby Jane?" in the final week of the Goldstein 

drive amounted to $250,000, Goldstein 

said, predicting that the film would 

gross $4,000,000 in the United States and 

Canada. 

Goldstein said a manager was only as 

good as the product he had and that he had 

been fortunate to have stepped into the 

company when it had a string of hit pictures 

and a flow of excellent product on the 

way. 

International Classics 

Name of 20th-Fox Firm 

NEW YORK—International Classics has 

been selected as the name for the recently 

formed 20th Century-Fox company which 

will distribute specialized foreign-made 

films, according to William Shelton. the 

operating head. 

Shelton, who formerly was president of 

Cameo International, is a specialist in marketing 

foreign films in the U.S. and helped 

to introduce "Devil in the Flesh," "One 

Summer of Happiness" and "The Game of 

Love" to the U.S. market. He was vicepresident 

of Times Film Corp. at one time 

and also was in charge of domestic sales 

for Cinemiracle's "Windjammer." 

International Classics was formed in 

recognition of the impact in recent years 

of a number of top-grossing foreign films 

on the American market. Audience tastes 

have broadened over the past several years 

so that these films have the widest possible 

acceptance in areas where they previously 

had only limited appeal, Shelton said. 

Maryland Theatre Owners 

Offering $1,000 Reward 

BALTIMORE — The Allied 

Motion Picture 

Theatre Owners of Maryland carried 

a back page ad in the local press, offering 

up to $1,000 reward for information leading 

to arrest and conviction of anyone 

caught defacing theatre property or equipment, 

or assaulting any employe of a member 

theatre or illegally entering theatre 

premises. 

Jack L. Whittle is executive secretary of 

the Allied association. 

Construction Is 

Started 

On Long Island Studio 

Baltimore Solon Would 

End State Censorship 

BALTIMORE — City delegate Sol J. 

Friedman, (Dem., 5th district) states there 

"really is not any need" for the state movie 

censorship board and he proposes to 

abolish it. He said he will introduce appropriate 

legislation during the current 

session of the Maryland assembly to eliminate 

the censor board because "the motion 

picture industry has an excellent policing 

system within itself." 

He was referring to the Johnston office 

which awards an industry seal of approval 

to acceptable films. He said religious 

groups that maintain close scrutiny of 

morality in films "should be able to take 

care of their own houses," in passing on 

films for their members. 

Last year the censor board cut scenes 

from 50 films out of 6,683 it reviewed. 

A POINT IS 

'A/o 

If 

MADE AT PROTESTANT SEMINAR: 

NEW YORK—Michael Myerberg has concluded 

negotiatloris with William Zeckendorf 

sr. for property at Roosevelt Field, L.I.. 

on which he will build a 12-stage studio for 

the production of theatrical, television and 

documentary films. Construction was 

scheduled to start today Monday ( » . Negotiations 

for the property have been in 

progress for more than a year. 

The Long Island studio will represent a 

strong bid to make New York a production 

center. To be known as the Michael Myerberg 

Studios, the construction cost has been 

estimated at $2,500,000. The first picture to 

be made there wUl be "The Frog Pond." 

Under an arrangement with the various 

guUds. the studio wiU operate on a profitsharing 

basis. The deal calls for an eighthom- 

day, starting at noon. The studio also 

will have a school for acting and other 

phases of motion picture art. 

Myerberg has been both a motion picture 

and stage producer and has had a long 

career in the amusement business. 

Need for Film Clossification Bill 

Green Sheet Widens Circulation 

ALBANY—The Green Sheet, 

which reports 

each month an evaluation and classification 

of current films by the Film Estimate 

Board of National Organizations, 

could do a better job if it were circulated 

more widely. 

This was perhaps the most significant 

point of trade importance brought out at the 

16th annual seminar held here Tuesday 

02) of the New York Council of Protestant 

Churches. 

If the Green Sheet, which is financed by 

the Motion Picture Ass'n of America, were 

circulated more widely there would be no 

reason for the recent introduction of the 

Marano bill which calls for an "advisory" 

system of classification for children in 

state primary-secondary schools, James A. 

Fitzpatrick, counsel for the Joint Legislative 

Committee on Offensive and Obscene 

Material, declared. 

Fitzpatrick long has been a leader on the 

side for censorship in New York state. 

Others on the panel discussions on "Getting 

Good Literature and Good Movies" 

were Barbara Scott, attorney for the 

MPAA: Margaret Twyman. director of the 

MPAA community relations department, 

and James L. Herlihy. assistant to the 

MPAA vice-president. Arthur Hornblow jr.. 

producer, was a scheduled participant but 

could not attend. Mrs. Twyman and Miss 

Scott had to leave early for New York City 

because snow had grounded planes. 

Circulation of the Green Sheet in New 

York is good and will be Improved. Mre. 

Twyman said. It is mailed to all newspapers 

In New York but not In other states. 

Mrs. Twyman emphasized that ten organizations 

are represented on the estimate 

board, including the Protestant Motion 

Picture Council, the Catholic Legion of 

Decency, church, civic and clubwomen 

groups. She distributed a brochure containing 

her "Special Applause" review of 

"To Kill a Mockingbird." 

She also praised "A Child Is Waiting." 

All—Mrs. Twyman, Miss Scott, Fitzpatrick—agreed 

it's the public's responsibility 

to patronize good pictures, and to 

speak out and write favorably about them. 

Declaring that the U.S. Supreme Court 

and other tribunals had brought about "the 

demise of censorship." Miss Scott said they 

also have ruled out all classification systems 

except the voluntary ones. She condemned 

the Marano measure which would 

ejnpower the state motion picture division 

to issue regular classifications as "too 

vague and indefinite." 

Fitzpatrick countered with a statement 

that although the motion picture division's 

authority has been lessened, court rulings 

have not invalidated completely either classification 

or "preview" p)owers. and pointed 

out that the state film division still exists. 

The MPAA spokesmen emphasized that 

of the 50 states in the U.S., only three now 

have censorship laws. 

They ridiculed "flim-flam" statistics that 

emphasize that only 190 of the 790 pictures 

licensed in New York bear Production Code 

seals. They said the non-code-bearing 

films were mostly foreign whose audiences 

are small compared to the people who see 

the code pictures. 

BOXOFFICE February 18, 1963 E-1

— 

— 

— — 

— 

— 

— 

— 

— 

—— 

i 

Lincoln's 

Birthday 

Business; Tlubber 

NEW YORK — Although the Llncohi's 

Birthday school and bank holiday boosted 

business at many of the first-run houses, 

the cold and rain, plus the continued newspaper 

blackout, still hurt the boxoffice. 

However, several pictures, which were postponed 

in the hopes that ncw'spapers would 

be resumed, have already opened or are 

scheduled to open before the end of February, 

even RKO Theatres' new 23rd Street 

house, which will open with "The Trial" 

February 20. 

"Son of Flubber" had a smash opening 

week at the DeMille in Times Square and 

the Normandie on 57 th Street while the 

current week saw the opening of three important 

films, "To Kill a Mockingbird," "A 

Child Is Waiting" and "The Hook" at Radio 

City Music Hall, the Astor and the Embassy, 

respectively. 

Best among the holdover pictures was 

"Days of Wine and Roses." in its fourth and 

final week at the Music Hall, while "Sodom 

and Gomorrah" did well enough in its 

third and final week at the Astor but was 

mild in its third week at the east side 

Trans-Lux 85th Street. "Term of Trial" 

was just fair in its second week at the 

Paramount but was strong in its second at 

the east side Trans-Lux 52nd Street, and 

"40 Pounds of Trouble" was good in its 

third week at the RKO Palace. 

"Lawrence of Arabia" again was virtual 

capacity in its eighth week of two-a-day at 

the Criterion and "The Longest Day" was 

strong in its 18th week at the Warner. 

"Mutiny on the Bounty" held up well 

enough in its 14th week at Loew's State 

but "The Wonderful World of the Brothers 

Grimm" was down in its 27th week of twoa-day 

at Loew's Cinerama. It will stay, 

howêver, until "How the West Was Won" 

can be exploited when the newspapers return—if 

ever. 

"David and Lisa" was continuing at a 

sensational clip in its seventh week at the 

Plaza, better than preceding weeks, while 

"Freud," in its iiinth week at Cinema I and 

Cinema 11, "Sundays and Cybele." in its 

12th big week at the Fine Arts: "Monkey in 

Winter," in its second week at the Baronet; 

second week at 

"Love and Larceny," in its 

the Coronet, and the newcomer. "Love at 

20," in its first week at the Normandie, 

were other art house pictures which did 

well. 

(Averoge Is 100) 

Astor Sodom ond Gomorroh (20th-Fox), 3rd wk. 135 

Boronet Monkey in Winter (MGM), 2nd wk 1 65 

Beekman Electro (Lopert), 8th wk 150 

Carnegie Holl Cinema Yojimbo (Seneca), 17th wk, 100 

Cinema I ond Cinema II Freud (Univ), 9th wk. ..165 

Coronet Love ond Lorccny (Major), 2nd wk 180 

Criterion Lowrencc of Arobio (Col), 8th wk. of 

Holiday Boosts 

Opens Strong 

1 

two-o-doy 95 

DeMille Son of Flubber (BV) 195 

Embossy Botcoccio '70 (Embossy), return run, 

8th wk "0 

5th 

of (Cont'l), 

moveover, 8th 

1 20 

Avenue The Lovers 

wk 

Tcruol 

55th Street Cross of the Living (Cori), 2nd wk. 110 

Fine Arts Sundoys ond Cybele (Davis-Royal), 

12th wk 165 

Forum— Her Bikini Never Got Wet (Hakim), 2nd wk, 150 

Little Cornogie Eclipse (Times), 8th wk 125 

Loew's Cinerama The Wonderful World of the 

Brothers Grimm [MGM-Cincramo), 27th 

wk. of two-a-doy 

1 35 

Loew's State Mutiny on the Bounty (MGM), 

1 4th wk. of two-a-doy 1 50 

Loew's Tower East Long Doy's Journey Into 

I 8th wk 1 20 

Night (Embossy), 

Murroy Hill Love of 20 (Embassy) 175 

Son of Flubber (BV) 1 75 

Polace 40 Pounds of Trouble (Univ), 3rd wk 140 

Paromount Term of Triol (WB), 2nd wk 150 

Pons Divorce— Ifolton Style (Embossy), 21st wk. ..130 

Plaza— Dovid and Lisa (Cont'l), 7th wk 190 

Rodio City Music Hall Days of Wine ond Roses 

(WB). plus stage show, 4fh wk 145 

Normandie 

Rivoli West Side Story (UA), 69th wk., continuous 

1 50 

Sutton 7 Copitol Sins (Embassy), 4th wk 160 

Toho Cinema The Bod Sleep Well (Toho), 3rd wk. 135 

Trons-Lux 52nd St. Term of Triol (WB), 2nd wk. 160 

Trans-Lux 85th St. Sodom and Gomorrah 

(20th-Fox), 3rd wk 115 

Victoria—Playing revivals 

Warner The Longest Doy (20th-Fox), 18th wk. 

of two-a-day 1 70 

Has Fine Week 

Buffalo 

With 4 Big Openings 

BUFFALO— "Son of Flubber" topped the 

town last week at the Paramount where 

the Disney opus got away to a terif fie weekend, 

and two days of no school (Monday 

and Tuesday) helped. "Who's Got the 

Action?" tacked up a 150 in the Center and 

"The Longest Day" a 175 in the Century. 

Buffalo 40 Pounds of Trouble (Univ), 2nd wk. ..150 

Center Who's Got the Action? (Para) 150 

Century The Longest Doy (20th-Fox) 175 

Cinema Pheodro (Lopert), 7th wk 100 

Grenada In Search of the Castaways (BV), 7fh wk. 100 

Paramount Son of Flubber (BV) 250 

Teck Mutiny on the Bounty (MGM) 150 

'Seesaw' Gets Strong Start 

In Baltimore Nabe House 

BALTIMORE—Only one new attraction 

was offered last week— "Two for the Seesaw"—at 

a neighborhood house which 

usually is on a subsequent run policy. 

Grosses there were reported "excellent." A 

sneak preview of "Diamond Head" Saturday 

night packed the theatre where "Sodom 

and Gomorrah" was the current show. 

Ambossodor Two for the Seesow (UA) 150 

Aurora Rosemary (F-A-W); A French Mistress 

(F-A-W), revivals 90 

Charles Divorce— Ifolion Style (Embassy), 7th wk. 95 

Cinema Bell' Antonio (Embassy), 3rd wk 100 

Five West The Loneliness of the Long Distonce 

Runner (Cont'l), 3rd wk 1 30 

Hippodrome Who's Got the Action? (Para), 2nd wk. 120 

Little Breokfost of Tiffany's (Para), The Miracle 

Worker (UA), return runs 120 

Moyfoir 40 Pounds of Trouble (Univ), 2nd wk 150 

New The Longest Day (20th-Fox), 4th wk 140 

Playhouse Mr. Arkodin iCari), 3rd wk 95 

Stanton Sodom and Gomorroh (20th-Fox), 2nd wk. 140 

Town Mutiny on the Bounty (MGM), 7th wk. ..125 

Floersheimer Returns 

To Reade as Ad Chief 

NEW YORK—Albert Floersheimer, who 

resigned late last year as director of public 

relations for Theatre Owners of America 

to join an electronics supply firm, is 

back in the film business. He has been appointed 

director of advertising and publicity 

for Walter Reade-Sterling, Inc., parent 

company of the various Reade 

enterprises. 

It is a sort of homecoming lor Floersheimer. 

He was vice-president in charge 

of advertising for Walter Reade theatres 

from 1947 to 1955 and was in charge of 

catering from 1955 to 1957. 

Floersheimer will headquarter at the 

Reade-Sterling office until the new executive 

building is completed on East 34th St. 

in the spring. 

Sheldon Gunsberg, vice-president of 

Reade-Sterling, said the employment of 

Floersheimer was another move in the 

company's policy of strengthening its executive 

personnel. Floersheimer will be in 

charge of the coordination of all advertising 

and publicity for Walter Reade-Sterling, 

Inc., and its affiliated activities, including 

Continental Distributing, the 

Reade circuit and the activities of the Sterling 

Television organization. 

Robert Sherman Rejoins 

Reade as Film Buyer 

NEW YORK—Robert Sherman has rejoined 

the Walter Reade-Sterling organization 

as film buyer for the theatre 

division. 

Sheldon Gunsberg, vice-president, said 

Shei-man would divide his time between the 

circuit's main office in Oakhurst. N.J., and 

the New York office. 

Sherman was film buyer for the RKO 

circuit for many years and was film buyer 

for Walter Reade Theatres from 1958 

through 1960. He then became special sales 

representative for Allied Artists' "El Cid." 

Prism Process at Carlin 

BALTIMORE—The 138-foot long screen 

of the mammoth Carlin Drive-In will receive 

the Prism process this spring, as the 

Redstone Northeast Drive-In circuit continues 

its program of providing Prism 

screen improvement for each circuit unit. 

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BOXOFFICE February 18, 1963 E-3

1 

Professor 

. 

and 

. 

BROADWAY 

JOSEPH E. LEVINE. president of Embassy 

Pictures, delayed his planned trip to 

London, Paris and Rome to hold conferences 

on "Zulu" and four other features to be coproduced 

with Carlo Pontl. Levine's Broadway 

stage production of "Photo Finish" 

opened at the Brooks Atkiiison Theatre 

Tuesday with Peter Ustinov as star, 

author and eodirector and Eileen Herlie 

and Dennis King costarred. Leoiiard Lightstone, 

executive vice-president of Embassy, 

went to Rome Satui-day 1 

9 1 . Also bound 

for Rome was Robert L. Lippert, following 

meetings with 20th Century-Pox executives 

on his completed film, "The Yellow 

Canary." He will return to the U.S. February 

20. 

• 

John Wenish has been named sales manager 

of Columbia's New York exchange by 

Saul Ti-auner. New York branch head. * • • 

Edward T. Smith, a member of the print 

and booking department of Elmbassy Pictures, 

is the proud father of Dawn Annette, 

born to Mrs. Smith at Englewood Hospital 

in New Jersey Febi-uary 9. * * * Mark Robson, 

producer-director of "Nine Hours to 

Rama" for 20th Century-Fox, left for London 

to attend the premiere of the film at 

the Caiiton Theatre February 21. * * * 

Seymour Poe, 20th Century-Fox vice-president, 

went to Los Angeles for studio conferences. 

The company's forthcoming 

"Cleopatra" has tickets for the world premiere 

at the Rivoli Theatre June 12 on sale 

there and at Skoui-as and Randforce houses 

throughout the metropolitan area. 

Romy Schneider, one of the stars of Otto 

Preminger's "The Cardinal," now filming 

in Boston, arrived from Europe Thursday 

. 

1 

. . Chairman 

. . Myron 

ALBANY 

T Myer Schine, cofounder of the Schine 

circuit and board chairman of Schine 

Enterprises, is optimistic about exhibition. 

Here to attend a farewell dinner for Stanley 

E. Cox, manager of Ten Eyck Hotel, 

Schine said he thinks "1963 will be all right 

for theatres." Schine was accompanied by 

William Graham, vice-president for development 

of Schine EnteiiJrises, and Seymour 

L. Morris, director of publicity for 

Schine Hotels. 

Stanley E. Cox, a member of the committee 

for the dinner which the Variety Club 

recently tendered state controller Arthur 

Levitt, left for New York and the managership 

of the 1,600-room Park Sheraton (the 

former Park Central ) . The Ten Eyck staff 

and close friends (including Albert J. 

Bearup, associate editor of the Times- 

Union and a member of Tent 9 crew) presented 

him with a two-speaker stereo set. 

Times-Union's Hy Rosen drew a picture of 

Cox which all attendees signed. Stephen H. 

Anderson, who had been general manager 

of Schine's Quisenberry Inn at Glenn Falls, 

succeeds Cox at the Ten Eyck. 

F. Chase Hathaway of Hathaway's Drivein, 

North Hoosick, and his wife are wintering 

in Hollywood, Fla., where they have a 

home. Chase invited Albany area men 

visiting Florida to play golf with him . . . 

Harold I. Tyler, former exhibitor, and 

Jimmy Moore, former Columbia and Warner 

salesman, got together here recently 

and discussed old times in the Industry. 

Tyler is an assemblyman, while Moore 

works for the state bureau of audit and 

control. Tyler's former theatre, the Delphia 

in Chittenango, is now a restaurant 

and liquor store ( separate establishments ) 

How is this for drastic climate changes? 

Harold Gabrilove, president of RTA Distributors 

and former Albany Variety chief 

barker, flies back and forth between Albany, 

where zero has been about average, 

and Miami, where 70-degree readings are 

the rule. "I don't mind the hop to Miami," 

he said, "but the change back to this city 

is pretty rough." 

The eighth birthday of Stephen McGrath, 

son of Mrs. Doris McGrath, National Theatre 

Supply manager, was observed February 

11. The day before, Mrs. McGrath 

took Stephen and five friends to the Palace 

Theatre to see Walt Disney's "Son of Flubber." 

Mrs. McGrath recently drove to 

Schine headquarters in Gloversville for 

conferences with purchasing agent John 

Sczerba, sound engineer George Stein and 

others. 

Another Gloversville visitor was Herb 

Gaines, Warner Bros, manager, who huddled 

with booker Bill Kraemer. Gaines also 

drove to Kallet Theatres in Oneida for a 

meeting with chief buyer Sid Kallet. Tuesday 

morning (19i the Warner Bros, manager 

will host a preview screening of 

"Spencer's Mountain" in the Strand Theatre. 

Exhibitors and many other interested 

folks have been invited to the special 

showing. 

. . 

The Canastota Avon has been closed, according 

to advices reaching here. It had 

been operated on weekends recently by Alex 

Pedro . Herb Schwartz. Columbia man- 

Buffalo Tent 7's Award 

Goes to Hospital Head 

began its ob- 

BUFFALO—Variety Tent 7 

servance of Variety Week Monday (18 

James Hayes 

with its annual citation 

luncheon at 

which Moir Tanner, 

head of the Children's 

Hospital, was presented 

the fifth annual 

Variety Club 

award for his years of 

dedication and work 

at the institution. 

The luncheon was 

held in the Tent 7 

headquarters on Delaware 

avenue at 

noon. 

The local Variety Week celebration was 

postponed a week to allow the club to conclude 

the great amount of detail arising 

from the club's recent, and very successful, 

telethon for the Rehabilitation Center at 

Children's Hospital. 

On Thursday. Tent 7's annual salute to 

the radio, television and newspapers will 

be combined with the presentation of a 

check to the Rehabilitation Center. This 

luncheon also will be held in the Tent 7 

quarters. 

James J. Hayes, past chief barker, is 

general chairman of the Variety Week program. 

AI Petrella requested Mayor Chester 

A. Kowal to proclaim February 18-23 as 

Variety Week. Tom Fenno and Eddie 

Meade have photos, slides, film clips and 

stories for radio, television, the newspapers 

and theatres. 

1 1 1 . Schwartz 

. . . Carmela 

ager. now has an office aide—his former 

secretary, who is doubling as booker. She 

reported for duty Monday ( 

had been engaged in a one-man operation 

since the last fall cutback 

Motolese. longtime Columbia cashier, has a 

state Job. 

Phil Baroudi reopened the Warren, Warrensburg. 

February 8. The theatre had 

been closed during December and January. 

Baroudi visited Filmrow with the Warren 

manager. Mrs. Ruth Lowery. who directed 

the theatre last summer, too. The theatre 

is operating on Fridays and Satui-days. as is 

Baroudi's 265-seat Northwood in North 

Creek. It was 17 below zero In North Creek 

when Baroudi drove to Albany, where 

It was only 14 below. North Creek is a pioneer 

ski center but this does not help theatre 

business, Baroudi reported. The energetic 

Baroudi also books the Tahawus In 

Tahawus. located on a mountain ten miles 

from North Creek. The Tahawus is open 

on Tuesday and Friday nights and is owned 

by the American Lead Co. 

Condolences to John F. and Joseph Pirlik 

jr.. Firlik Express Service, on the death of 

their sister, Mrs. Rita M. Casper. A widow, 

she was secretary at the express service office. 

Her father, Joseph G. Firlik sr.. 

started a film-print delivery service with 

a horse and wagon, between Albany. 

Watervliet and Troy many, many years ago. 

Mrs. Casper is survived by her son Anthony 

of Colonle and the two brothers. 

Paramounfs "Love With the Proper 

Stranger " is being produced by Alan Pakula 

and directed by Robert Mulligan. 

BUFFALO 

^he many local industry friends of Charles 

Boasberg were delighted to hear of his 

election as president of Paramount Film 

Distributing Corp. Charlie is a twin 

brother of local attorney Robert Boasberg. 

who for many years was in distribution 

here. Charlie joined Paramount last July 

as vice-president and general sales manager. 

Floyd Fitzsimmons, Warner Bros, field 

staffer. Boston, worked with district manager 

Arthur Krolick of AB-PT on promotion 

for "Days of Wine and Roses," which 

will open on the 22nd at the Center . . . 

The invited audience at the preview of "To 

Kill a Mockingbird" at the Schine Granada 

was high in praise of the film, reported 

Manager Joe Garvey, who will open the 

film soon. 

Chief Barker Nate Dickman of the 

Variety Club says that workers are needed 

to aid at the bingo games every Wednesday 

at 8 p.m. in the Genesee Theatre, and he 

urges Tent 7 members to call past chief 

barker James J. Hayes, TL 3-8805. and volunteer 

their time. The Tent 7 building 

fund receives 40 per cent of the profit and 

the Variety charity, the heart fund receives 

60 per cent. Dickman has received 

word from Joe Polichino. chairman for the 

Houston VIC convention, to the effect that 

the first registration is in. honors going to 

B. C. Johnson of Tent 46. Seattle, and wife. 

The big powwow will be staged May 14 to 

17. "With Buffalo being the 1964 hosts, all 

eyes will be upon us. so let's send a good 

group." said Dickman. Reservations may 

be made through the maitre d'hotel 

Clint 

LaFlamme at the Delaware avenue headquEirters 

of Tent 7. 

. . . 

Gianina Poppalardo, president of the 

Women's League of the Variety Club, announces 

the next meeting of members of 

the league will be held in the Tent 7 clubrooms 

on the 23rd, when a luncheon will be 

served at 12:30, followed by a business 

meeting. Wives of all barkers are Invited 

. . . Harry Berkson of B&D Distributors, 505 

Pearl, and Mrs. Berkson are in California 

on vacation and visiting their son David 

and family . and Mrs. Gross left 

on the 14th for a sojourn in the Virgin 

Islands and Puerto Rico. Myron is manager 

for Cooperative Theatres here 

Joe Palanker. a prominent member of the 

Variety Club, is vacationing at Miami 

Beach . Gixxss announces that 

the winners of the Tent 7 January 

booster raffle were Max Kreigler. Peter 

Becker, Robert Michaels, Ann Mendola and 

Pauline Keefe. 

Ralph Biiring 20th-Fox fieldman here 

and out of Pittsburgh for several years, who 

was transferred to Atlanta, has moved there 

with his bride of a few months. His last 

effort here was in behalf of "The Rage of 

the Lion." 

ENDLESS 

BURNS THE ENTIRE 

POSITIVE ROD 

Sovc Corbon Cost 

W*it Cooit Thaotr* S«rvic« 

lt» K.W. UAtNIT - PMTUM. 0I16ON 

BOXOmCE :: February 18. 1963 

E-5

. . 

. . Marcia 

. . John 

. . 

. . 

— 

PITTSBURGH 

pioyd Klingensniith, Natrona Heights outdoor 

theatre owner, is that area's chairman 

for the American Field Service committee, 

and as such he introduces exchange 

students who come to Har-Brack High 

School, etc. Recently he accompanied an 

Italian exchange student, Lucia Borghl, to 

a meeting of Y's Men's Club at the Allegheny 

Valley YMCA. 

The Court Theatre. Wheeling, has reopened 

after suffering a siege of smoke 

and water from the Board of Trade building 

fire which stai'ted in the Court Bar. 

The Wheeling News-Register describes the 

Court Theatre as "the most popular theatre 

between New York and Chicago" . 

The Allegheny Classic Film Society, operated 

by George Anderson, InteiTnission 

columnist for the Valley Daily News, Tarentum, 

has announced his spring series of 

ten "classic" movies, from March 13 to 

May 22, for exhibitions in the lATSE hall 

on Fourth Ave.. Arnold. 

Gus A. Katsilas, former East Pittsburgh 

exhibitor and ex-trucker, will be honored 

by the King of Greece for helping to rebuild 

the parish church in his hometown of 

Poullakidas. The 69-year-old immigrant 

who went from washing clothes to a modest 

fortune in the trucking industi-y, will be 

presented the Royal Medal of Local Government 

at a date to be announced by the 

Greek ambassador to the U.S. 

Bill Moclair, Penn Theatre manager, had 

several exceptionally busy weeks, with the 

first stage musical ever presented at this 

theatre in its 35 -year histoiT, plus other 

problems, including his coping with a big 

break in the water pipes, etc. . . . WTAE, 

channel 4, having used certain photoplay 

classics several times, has tmTied over 15 

such feature pictm-es to WQED (NET) 

chamiel 13. for a Film Classics Festival, 

starting FebniaiT 19. and scheduled each 

succeeding Tuesday at 8:30 p.m., through 

May 28. Channel 13 offered a simOar festival 

last year, each feature picture being 

exhibited completely without commercial 

interiTiptions. 

. . . 

Wheeling theatres will cooperate with a 

special centennial session of the West Virginia 

legislature to be re-enacted at 

Wheeling April 20. Wheeling was the site 

of the 1861 convention which resulted in 

the people of northwestern Virginia counties 

breaking away from the mother state 

The Pennsylvania legislature at Harrisbiu-g 

has measures which would lift the 

ban on Sunday liquor sales: require compulsory 

arbitration to settle labor disputes 

involving mass transportation: pennit 

legal bingo games, etc. . . . Thieves broke 

into the Grove Drive-In at Elm Grove, 

W. Va., and got away with $206, John 

Gardner, owner, said that the money was 

stolen from a metal locker in the small 

. . . 

office building adjacent to Big Wheeling 

Creek road The newly organized Regent 

Theatre, Seventh Avenue. Beaver 

Falls, is a "live" theatre group which maliies 

its debut April 19. 

Frank Silverman, Columbia manager, entered 

Montefiore Hospital February 13 for 

surgery . . . UA trade.screened "Five Miles 

Ted Burtnett of the 

to Midnight" . . . 

Moonlite Drive-In, Bedford, was in Bedford 

General Hospital for an operation . 

Gilbert Abel started something new last 

Thursday il4i when he staged "50-50" 

Night. Each Thursday, he announces, the 

Crafton Theatre will give away one-half of 

its net receipts for that night to lucky 

patrons. 

. 

The Victor Theatre, New Castle, had its 

long history in show business ended last 

week by the wrecking ball. The four-ton 

marquee came down, victim of a truck 

crane with a 60-foot boom. The old landmark 

is being removed to make way for 

drive-in facilities of the Lawrence Savings 

& Trust Co. Kunkle of Burgettstown 

placed her pur.se and coat on a 

downtown theatre seat adjoining the one 

she occupied and after she left the theatre 

she discovered the wallet's contents, her 

week's pay, was missing . Capitol, Wheeling, 

will 

. . 

feature "My Fair Lady" on stage 

February 18, 19. 

Ernie Stern, Variety chief barker, has 

many activities scheduled for Variety Week, 

February 10-16 . Zomnir, UA manager, 

has started lining up special bookings 

for UA Week, June 30-July 13 . . . 

"The Best of Cinerama" opens at the Warner 

Theatre February 14 for four weeks, 

to be followed by MGM-Cinerama's "How 

the West Was Won" . . . Paul Mach. veteran 

projectionist who has been ill for 

many months, now is in Kane Hospital . 

George Lukuwich, Regent Square Theatre 

projectionist, has recuperated in Braddock 

General Hospital where he had a ruptured 

appendix removed. 

Mrs. Dorothy Soltz, widow of Jacob Soltz, 

entered a suit in equity in local common 

pleas court in which she seeks her share in 

the sale price of the Fullerton Corp., the 

foi-mer Rhumba Theatre property, and the 

value of some stock she allegedly owned in 

it. The widow sues her stepson Sidney 

Soltz and the Fullerton Corp. She states 

that she was duped into signing over her 

inherital interest in the firm to the corporation 

in 1945, five years after she 

married Jacob Soltz, late pioneer exhibitor 

and owner of a Filmrow lunch room for 

many years. Her stock, she claimed, was in 

settlement of a nonsupport action which 

she had lodged against him. The stock 

certificate was given to her husband for 

safe keeping. She charges that her stepson, 

Sidney Soltz, former manager of the 

old Rhumba Theatre on Fullerton street, 

has refused to acknowledge her title to the 

stock. The firm's real estate was sold in 

1959 to the Urban Redevelopment Authority 

for $70,305, according to the petitioner. 

Tom McCleary, NTS manager, was in 

West Penn Hospital for a week for a physical 

checkup . . . Herman Hoffman, assistant 

manager of the Stanley Theatre, and 

Carole Lesick of the J. C. Penney office 

here are engaged to wed, with no date set 

for the event . . . Peim Theatre, which is 

offering its initial stage show, "Sound of 

Music," for two weeks, has additional stage 

bookings, including "Milk and Honey" for 

one week, opening March 4 and "Carnival." 

for one week, opening April 8 . . . Mr. and 

Mrs. Bob Courier have leased the Royal 

Ballroom, Pennwood avenue, Wilkinsburg, 

from John Lengyel, city area projectionist 

and real estate agent, and have opened 

"Courter's Ice Skating Pond." 

Mrs. Pauline L. Green, vice-president of 

the Guild Theatre Coi-p-, died February 5 

at Magee Woman's Hospital. A graduate 

nurse, she was the widow of David Green, 

who was well-known as a local tobacco 

salesman and theatreman. Surviving are 

sons S. Ralph and Millard B. Green, operators 

of the Guild Theatre, and four grandchildi-en. 

Burial was in West View Cemetery. 

Tony Sarkis, ESCO driver, was back on 

the job after an absence of eight weeks due 

to pneumonia which hospitalized him for 

known 

more than a month; Joe Marric jr.. 

as "Butchie." had joined his ESCO father 

there and was on a pickup truck the other 

day: Joe Vandegrift of the ESCO dock. Is 

ill and absent from work . . . Bill Leliman, 

projectionist at the Arcadia Theatre, Windber, 

for 32 years, was a Filmrow visitor. 

He operates the house for the owners, a 

coal company. 

The New Castle citizens committee for 

decent Literature and films recently met in 

city hall there, with Hai-vey Jokinen presiding. 

Plans were made for the showing of 

a film to the public supporting the activities 

of this committee. The New Castle 

committee members announced plans to 

send a delegate to attend a national conference 

of the National Citizens for Decent 

Literature at Chicago in October. The local 

film group will meet March 7 in city hall. 

The West Virginia house judiciary committee 

is pressing for passage of a bill 

that would put the entire state on daylight 

saving time each summer. Under teims of 

the measure, the governor would be required 

to proclaim "fast time" each year 

from the last Sunday of April through the 

last Sunday of September. 

William Scott, AA salesman, received his 

notice last week and he has left the payroll. 

The company cutback removed one of the 

mideast's oldest-in-service sales representatives. 

Bill Scott had been with UA for 

Jo^tA^CUMC 

BOONTON, N. J. 

Large Core 

Greater Crater Area 

MAXIMUM LIGHT 

i'^«n\y Distributed 

in Pennsylvonio—Blumberg Bros., Inc., 1305 Vine Street, Philadslphio, 

Walnut 5-7240 

Notionol Theatre Supply, Philadelphia—Locust 7-6156 

Superior Theatre Equipment Company, Philadelphia 

Rittenhousc 6-1420 

in Buffolo^National Theatre Supply Co., 500 Pearl Street, Buffalo, N.Y. 

TL 4-1736 

E-6 BOXOFFICE February 18, 1963

. . 

. . Columbia 

. . Harley 

. . Floyd 

about a quarter-of-a-centui-y; next with 

RKO for more than six years, then with 

AA for the past six years. He has been rehable, 

faithful and progressive in this business 

and it is hoped by his many friends 

that he'll be back in a sales position hereabouts 

at an early date . . . Ross Gibson of 

Filmrow more than 15 years ago (and not 

to be confused with Ross Gibson of Atlas 

Theatre Supply ) suffered frozen hands and 

feet in the recent sub-zero weather. He was 

found unconscious on a city street. 

Elmer C. Stoner, 77, Nixon backstage doorman 

for many years, died Febi-uai-y 6 at 

Shadyside Hospital. Survivors include his 

wife, a daughter, a brother, two sisters and 

four grandchildi-en . . . MGM-Cinerama's 

"How the West Was Won" is dated for 

opening Mai-ch 21 at the Warner, which 

means that "Best of Cinerama" can play 

there a few days beyond four weeks . 

Augie Gonlin. projectionist and north side 

political leader, attended the inaugm-ation 

events for Pennsylvania's new governor, 

William W. Scranton, at Harrisburg. 

Mr. and Mrs. Don Mungello, Burgettstown 

outdoor exhibitors, spent two days in 

HariTsburg at the inaugural . . . Mrs. Gordon 

( Bertha ) Gibson of Atlas Theatre Supply 

was in Montefiore Hospital. 

Mr. and Mrs. Joseph P. Delisi, former 

Saltsburg and Avonmore exhibitors, celebrated 

their 50th wedding anniversary in 

. . . 

St. Petersburg, Fla., where they now live. 

Among visitors during the observance was 

brother Joseph L. Delisi of Winter Park, 

Fla., former Cambria County exhibitor, 

whose son Joseph operates his theatre at 

Nanty-Glo Roy W. Fiedler jr.'s redecorated 

Parkway in the West Park section 

of McKees Rocks features Lucky bingo 

every Wednesday under the direction of 

Paul G. Speri, manager. 

lA 703 25 Years Old 

Dubois, pa,—IATSE Local 703 celebrated 

the 25th anniversary of its incorporation 

at a dinner in the Stage Coach 

room of the Pershing Hotel here recently. 

The event was well attended by members, 

friends and city officials. Guests included 

lA's second vice-president Harry 

Abbott; exhibitors Richard Rizzola and 

Harold Graffius, and charter members M. 

C. Bojallad. Grant Frankhouser and R. R. 

McGreevey. Charles Berkey, president, 

opened the session, and R. R. McGreevey, 

business agent, was emcee. 

New lA 171 BA 

PITTSBURGH — Martin Torreano was 

elected business agent for IATSE Local 171, 

replacing John C. "Jack" Snyder, who resigned 

due to ill health. John Lengyel and 

Frank Ferry were in the field against Torreano. 

George Pavlich was elected to the 

executive board, filling the vacancy left 

by the resignation of Paul Mach. 

Theatre Tax Repealed 

COATESVILLE. PA.—The city council 

has repealed its 10 per cent amusement tax, 

which had been in effect since 1948 and 

brought in about $10,000 annually. The 

levy applied to admission fees to theatres 

and athletic events. 

WASHINGTON 

prank J. Damis, Stanley Warner zone manager, 

is away from his Philadelphia 

office on a vacation in Miami. Charles 

Grimes, Damis' assistant and head of the 

SW Washington office, announced that the 

new Cinerama film, "How the West Was 

Won," will open at the new Cinerama Uptown 

March 14. Publicists Frank LaFalce 

of SW and Jack Foxe of MGM are busy 

arranging an appropriate premiere for the 

star-banked MGM-Cinerama spectacular. 

Paramount home office visitors were vicepresident 

Hugh Owen, who conducted a 

sales meeting, and Mario Ohio, who heads 

the print department . Davis of 

the Richmond neighborhood theatres was 

another Filmrow visitor, stopping in at the 

Columbia exchange . staffer 

Mrs. Billie Bennick's son John has gone 

overseas on a three-year tour of duty with 

the Navy. 

"To Kill a Mockingbird," which opened 

the 14th at the Town, had a private showing 

at the MPA on the evening of the 8th 

with its Pulitzer prize-winning author. 

Harper Lee, as honor guest. Alex Schimel, 

Universal exchange manager, was acting 

host. 

"The Longest Day" moved from the 

Ontario to the Apex on the 14th so the Ontario 

could make alterations prior to the 

premiere of "Lawrence of Arabia" on the 

25th . . . "Five Miles to Midnight" was to 

have its first American showing at Keith's 

on the 20th. 

George Stevens jr., director of the U.S. 

Information Agency's Motion Picture Service, 

is a recipient of the 15th annual 

Arthur S. Flemming Award for 1962, having 

been selected as one of the ten outstanding 

young men in the federal government. 

Stevens projects America's story abroad 

through USIA films, which are produced 

in 49 languages. "Jacqueline Kemiedy's 

Asian Journey" was produced mider his 

supervision. A private audience, headed by 

the chief justice, was recently shown other 

USIA film releases, including "American 

Jouiney." 

Eric Johnston, MPAA president, received 

the first peace award of the Philadelphia 

Zionist organization at Temple Adath 

Israel of the Main Line, Marion, Pa., on 

the 10th. Upon accepting the award, 

Johnston expressed his gratitude and 

spoke bi'iefly on the organization's twin 

goals of understanding and cooperation. 

. . . Since James Moore, 

Harley Davidson, president of Independent 

Theatres, and Mrs. Davidson returned 

on the nth from a vacation in Florida . . . 

Duane Davidson, a booker at Independent, 

is also a composer. The Claremont string 

quartet will perform Duane's "Quartet No. 

1" next season 

booker, returned on the 11th from attending 

his mother's funeral at Bangor. Me., he 

has received expressions of sympathy from 

his Filmrow friends . Davidson's 

secretary, the former Jane Mauney, was 

married January 26 to airman first class 

Roger Klotz in the chapel at Andrews Air 

Force Base. A reception followed at the 

NCO Club. 

Associated to Open 

Small Art Theatre 

PITTSBURGH — Associated 

Theatres, 

which has one four-wall theatre and two 

drive-ins under consti-uction, leased a 

vacant auto sales room at Forbes and 

Shady avenues and will remodel it for a 

325-seat art theatre, as yet unnamed. 

Thus Associated will be opening four 

situations late in the spring or early summer. 

The circuit headed by Ernest and 

George Stern, cousins, is the only theatre 

finn doing any construction at all in this 

area. 

At Monroeville, a roof has been completed 

on the new Monroe Theatre and 

work on the interior was ready to be 

started. 

Work on Associated's new Northside 

Drive-In in Reserve township has been 

held up by the record cold weather, but 

grading now has been resumed and 

ground broken for the buildings. Footers 

for the screen have been poured for the 

Canal Road Drive-In the circuit is constnicting 

near the old Ohio canal on the 

south side of Cleveland, ramps have been 

graded and work is expected to be going 

full 

blast in a week or so. 

PHILADELPHIA 

IJow the West Was Won" will be shown at 

the Boyd Theatre March 7 as a benefit 

for the Mary Bailey Institute for Heart Research. 

This w-as announced at a luncheon 

last week by the members of the auxiliary 

of the Mary Bailey Institute. Funds raised 

by the premiere of the newest Cinerama 

production will go to the institute's cardiovascular 

division. An organization known 

as Philadelphia Philanthropies is planning 

the premiere with the assistance of the 

auxiliary. Martin Berger is president and 

John R. Wanamaker vice-president of the 

philanthropic organization. Mi-s. Sylvia 

Gordon heads the auxUiai-y. A cocktail 

party and formal dinner will be given for 

some 400 guests at the Warwick Hotel prior 

to the movie showing. Buses will take 

guests to the Boyd in time for the 8:30 p.m. 

performance. "How the West Was Won" 

will begin an extended reserved-seat engagement 

after the premiere. 

Actor Keir Dullea, star of the film, "David 

and Lisa," was greeted on his appearance 

here last week by assistant city representative 

Paul B. Hartenstein and presented 

with a city seal paperweight as a memento. 

Drive-in theatres in Burlington County, 

N.J., arc being considered for use in the 

annual state motor vehicle inspections. 

Drive-in operators will be contacted soon 

regarding possible lease agreements for use 

of the theatres during the daytime. State 

Senator Henry S. Haines, whose proposal 

it is, said the drive-in theatres provide 

plenty of room to contain cars while the 

drivers are waiting to have the vehicles 

inspected. Long lines of waiting cars often 

times block highways in the vicinity of 

present inspection stations, he said. Haines 

said drive-in operators would probably appreciate 

the extra revenue that would 

come from utilizing their areas during daylight 

hours when the theatres are closed. 

BOXOFTICE :: Febioiary 18. 1963 E-7

oth 

A

NEWS AND VIEWS OF THE PRODUCTION CENTER 

(Hollywood Office— Suite 320 at 6362 Hollywood Blvd.) 

MGM-TV Is Doubling 

Its Network Shows 

HOLLYWOOD — MGM Television, currently 

in its most successful year to date, is 

assured of double its present number of 

shows for the 1963-64 season, said studio 

head Robert M. Weitman in announcing 

four new MGM-TV series have been set for 

network airing. These are Mr. Novak, The 

Lieutenant and Harry's Girls, scheduled for 

NBC, and The Travels of Jaimie Mac- 

Pheeters for ABC. All are full-hours except 

the half-hour Harry's Girls. 

MGM-TV currently has three one-hour 

series. Dr. Kildare, The Eleventh Hour and 

Sam Benedict, all on NBC. 

Jaimie MacPheeters, starring Dan O'Herlihy 

and young Kurt Russell, will be produced 

by Robert Sparks with Don Ingalls 

as associate producer. It marks the first 

adaptation into any medium of the Pulitzer 

prize novel by Robert Lewis Taylor. John 

Gay wrote the pilot script, which was directed 

by Boris Sagal. The large continuing 

cast in the comedy-adventure series 

includes James Westerfield, Jena Engstrom, 

Sandy Kenyon, Michael Witney, Mark 

Allen, Meg Wyllie and William O'Connell. 

The Mr. Novak series, created by E. Jack 

Neuman and Boris Sagal, stars James 

Franciscus and Dean Jagger. Neuman will 

produce. Sagal directed the pilot, written 

by Joseph Stefano. The dramatic stories 

deal with a new young teacher in a metropolitan 

high school. 

The Lieutenant, filmed without network 

association and produced by Arena Productions, 

was set with NBC within 24 hour's 

after executive producer Norman Felton 

joined Weitman in New York a week ago 

with his first rough cut of the pilot. Gene 

Roddenberry, who wrote the opening 

script directed by Buzz Kulik, created the 

series and will produce. 

Gary Lockw'ood stars in the title role, 

with Robert Elston and Stephen Franken 

costarring in the series backgrounded by 

the peacetime Marine Corps. Much of the 

initial episode, guest-starring James Gregory. 

Robert Vaughn and Laura Devon, was 

filmed at the Camp Pendleton Marine base. 

Han-y's Girls, to be filmed abroad by 

Joseph Stein and Billy Priedberg, will star 

Larry Blyden. 

'Love Is Ball' Junket 

LOS ANGELES — A three-day press 

junket is being planned by United Artists 

to the "Love Is a Ball" premiere in Las 

Vegas, March 1. The picture stars Glenn 

Ford, Hope Lange and Charles Boyer. 

City of Hope Salute Being 

Produced by Gus Bayz 

HOLLYWOOD—Gus C. Bayz Productions 

has been signed by the City of Hope to 

produce its golden anniversary "Salute 

From Showbusiness" spots for radio, television 

and theatres. Bob Hope is national 

chairman of the free nonsectarian Medical 

Center's 50th year observance. 

Stars who have already checked in with 

Bayz for recording and filming sessions 

are Jack Benny, Joey Bishop, George 

Burns, Lee J. Cobb, Claudette Colbert, Andy 

Griffith, Rita Hayworth, Robert Horton, 

Jack Lemmon, Raymond Massey, Ethel 

Mei-man, Louella O. Parsons, Gregory Peck, 

Walter Pidgeon, Edward G. Robinson, Barbara 

Stanwyck, and Danny Thomas. 

Films and discs will be distributed nationally. 

Added Facilities Are 

Unveiled by Center 

HOLLYWOOD—An open house to introduce 

the new facilities of the Medical and 

Welfare Center was hosted by the officers 

and trustees of the Motion Picture Relief 

Fund at the 335 North La Brea headquarters 

Sunday (17). The new facilities include 

an eye. ear, nose and throat room, a 

second physician's office and a physical 

medicine department equipped with diathermy, 

ultrasonic, whirlpool and vibra 

baths. 

MPRF, which administers the Medical 

and Welfare Center in Hollywood and Motion 

Pictuie Country House and Hospital 

in Woodland Hills, averaged 617 cases a 

month in 1962 as contrasted with 573 in 

1961 and 536 in 1960, according to executive 

director William T. Kirk. And, during 

last year, Counti-y House-Hospital had 51 

peiTOanent guests and 457 patients, 

respectively. 

Supported entirely by voluntary contributions 

from within the motion picture and 

television film industry, MPRF provides 

medical, dental, maintenance and personal 

services at the center. 

Aid by Burt Lancaster 

HOLLYWOOD—Burt Lancaster, member 

of the board of the local Civil Liberties 

Foundation, presented a grant to William 

L. Higgs, who acted as attorney for James 

Meredith and Dewey Green at the university, 

the money to be used for the Smith 

vs. Mississippi Negro rights case to be 

heard by the U.S. Supreme Court this 

spring. 

ABC Unable to Change 

Date of Oscarcast 

HOLLYWOOD—The Academy of Motion 

Picture Arts and Sciences and the American 

Broadcasting Co. have been unable to 

change the date of the 35th annual Oscar 

awards show. Wendell Corey, president of 

the Academy, explained that the Academy 

and the network had sought to shift the 

Monday April 8 date because the Jewish 

Seder and the recently scheduled Canadian 

general election both fall on the day of the 

Oscarcast. 

The 35th presentation will be held at the 

Santa Monica Civic Auditorium and be 

carried over the combined radio and television 

facilities of the American Broadcasting 

Co. and will be made available to the 

television facilities of the Canadian Broadcasting 

Co. 

A February 25 deadline for balloting on 

nominations has been set by the Screen 

Writers Guild so the writers will not be 

influenced by the amiual Oscar awards. 

The SWG annual dinner won't be held 

until May 7. later this year than the usual 

March date, because the guild had been unable 

to get a producer in time, awards 

chairman Allen Rivkin said. 

Jack Warner Will Appear 

On Dais for Berlin Dinner 

HOLL'YWOOD — Jack L. 

Warner, past 

recipient of the Milestone Award, has been 

scheduled as a special dais guest for the 

Screen Producers Guild 11th annual Milestone 

awards dinner honoring Irving Berlin 

at the Beverly Hilton Hotel Sunday 

night, March 3, in the International Ballroom, 

it is announced by Arthur Freed, 

chaii-man of this year's awards dinner. Also 

Stanley Adams, president of Ascap, has 

been set as a special dais guest. 

Among the others on the dais will be 

Frank Sinatra, Dinah Shore. Bob Hope, 

Fred Astaire, Adolph Zukor and Samuel 

Goldwyn. George Jessel, long-time friend 

of Berlin, will be master of ceremonies. 

20th-Fox South Africa 

Post to Jerry Berger 

ST. LOUIS—Jerry Berger, who has been 

regional advertising and publicity director 

here for 20th Century-Fox. has been named 

advertising-publicity director of that company's 

holdings in the Republic of South 

Africa, it was amiounced by Seymour Poe, 

global sales head. 

Berger's headquarters will be Johannesburg. 

BOXOFFICE Februai-y 18. 1963 

W-1

. 

O-B-P.fl o()oo,,o,op.oaooinm)8

George Peppard to Appear 

At Openings for 'West' 

HOLLYWOOD—Actor George Peppard 

will go on a three-week personal appearance 

tour to promote key city openings of 

Rapid City Trip Next Forward Look 

Project for Denver Distributors 

Metro-Goldwyn-Mayer-Cinerama's "How DENVER—Managers of Denver film exchanges 

will fly to Rapid City, S.D., 

the West Was Won" after attending the 

American premiere at the Warner Hollywood 

Cinerama Theatre on February 20. tive efforts to sell the industry and its 

Wednesday i20i to continue their coopera- 

Peppard, who has a top role in the film, products to the communications media and 

will spend a minimum of two days in each public of the Denver trade area. 

situation for meetings with theatre personnel 

and civic leaders, press, TV and we are doing and have planned to follow up 

"This is just one of many of the things 

radio interviews. He departs February 24 our meeting in December where we came 

with Dallas as the first stop followed by up with the theme, 'The Forward Look," 

Chicago, New " 

York, Boston, Philadelphia, said John Dobson, manager of the United 

Detroit, Cincinnati, Atlanta, Washington! Artists exchange. "Our purpose is to create 

D.C., and Montreal. 

new interest in and about our ii\dustry by 

Peppard will attend the Chicago premiere making the public more aware of the new 

February 27 with other appearances arranged 

to bring him into cities a few days our business." 

and exciting things that are happening in 

ahead of opening engagements. 

The Denver managers will tape an interview 

for radio station KIMM immediately 

Lawrence W. Carroll 

after arriving in 

Dies 

Rapid City at 9:15 a.m. 

LOS KOTA-TV then plays host to the visitors 

ANGELES—Lawrence W. Carroll for 

65, died February 

two live half-hour telecasts, the 7 at his home 

second 

at Toluca 

Lake, 

one, just 

North 

before noon, 

Hollywood, 

being the popular 

of a heart attack. 

He 

Polly 

had been manager 

Weidman Show. 

of the 

m 

Lake Theatre 

Los Angeles 

The Rapid Theatre will be the since 

scene of 

1934. Previously he 

had 

a 

managed 

noon-hour press conference and trailer 

the Flynn Theatre in Bur- 

Imgton, 

showing by the group, Vt., 

followed 

and 

by a second 

theatres in Berlin NH 

and 

one-hour press 

Bangor, 

conference, luncheon 

Me. 

and 

At the age of 'l6 he cocktails 

was session 

claimed 

at the Sheraton Hotel, 

as the youngest theatre manager 

where the managers will 

ni 

stay 

the 

overnight. 

United States while at Lancaster. 

At 2:10 the distributors will 

N.H. 

be guests 

He 

on 

is sui'vived by his wife KOTA's Opiiiion Please 

Marie: 

program for 50 

one daughter Mrs. Mario Carranza minutes. 

of North 

Between 3 and 4 they make a 

Hollywood and two grandsons. taped interview on radio station KEZU. 

Graphically demonstrating the saturation 

news coverage 

Production of "Harm's Way" will begin in 

Hawan 

which can be generated 

this year for Columbia release. when distribution members band together 

in a promotion to help the entire industry, 

this coverage has been assured: 

News story and pictures in the Rapid 

City Journal; news stories on the regular 

news programs of these stations throughout 

the day—KOTA. KIMM, KRSD, KEZU; 

live coverage and taping of the theatre 

press conference by KEZU: live coverage of 

the Sheraton press conference by KRSD, 

and broadcast of each hour tape at least 

twice by each station. 

The managers will make the return flight 

to Denver Thursday morning. 

Richard Carter, Jay Weston 

Form P. R. Association 

HOLLYWOOD—Richard Carter, Hollywood 

public relations firm, and Weston Associates 

of New York have formed an association 

for international representation 

of industrial and entertainment world accounts. 

Jay Weston heads the New York 

operation which retains his name. The organization 

represents all corporate, financial 

and motion picture activities of Cinerama, 

Cinemiracle and Cinerama Camera 

Corp. Clients also include Jack Lemmon, 

Ross Bagdasarian Enterprises, Paul Anka 

and Raleigh Construction Co., among 

others. 

European representatives of the firm are: 

Maurice Bessy, Paris: Krueger Frank, 

Frankfurt; Mario Natale, Rome; and Torrington 

Douglas, London. 

we remember for you ••• 

exclusive with 

BOXOFFICE 

Nationally [xi»nsir» . . . Locally lirttnshe 

BOXOFFICE :: February 18, 1963 

W-3

Lawrence' Confinues to Dominate 

Skittish LA; 'David & Lisa' Solid 

LOS ANGELES—Iii its first stanza at 

the Fine Arts "David and Lisa" the much 

heralded independent film racked up a 

250 per cent despite the inclement weather. 

Regular runs dropped slightly, while "Lawrence 

of Arabia" maintained its leadership 

in the hard-ticket parade with a 300. 

(Avcroge Is 100) 

Beverly—Two for fhc Seesaw (UA), 8th wk 65 

Beverly Cancn—The Loneliness of the Long 

Drsfiince Runner (Cont'l), 2nd wk 85 

Carthoy—The Longest Doy (20th-Fox), 18th wk. .. 75 

Chinese— Son of Flubber (BV). 4lh wk 125 

Crest— Electro Lopcrt), 8th wk 65 

Egyptian—Mutiny on the Bounty ,MGM), 13th wk. 175 

El Rey—The Manchurion Candidate (UA), return run 75 

Fine Arts—David and Lisa iCont'l) 250 

State—The Raven (AlP), 2nd wk 65 

Fox Wilshire—To Kill a Mockingbird (Univ), 7fh wk. 150 

Hillstreet, Ins, Villoge, Loyolo—The Lion (20th- 

Fox) 95 

Huntington Hartford— Long Day's Journey Into Night 

(Embassy), Sih wk 65 

Lido—7 Capital Sins (Embassy), 3rd wk 65 

Los Angeles, HoMywood, Baldwin—Madome 

(Embossy) 90 

Four Star— Lonely Are the Brave (Univ), return run 65 

Vogue—Ooys of Wine ond Roses (WB), 7th wk. 200 

Orpheum, Pix—West Side Story (UAl, gen, rel. . .225 

Warren's, Hawaii—The Tell Tole Heart (Brigadier). . 65 

Hollywood Paramount— Billy Rose's Jumbo (MGM), 

8th wk 95 

Pontages—Gypsy ( WB), 8th wk 1 75 

Music Hall—Freud (Univ). 9th wk 160 

Warner Beverly— Lawrence of Arabia (Col), 

8th wk 300 

Warner Hollywood—The Wonderful World of the 

Brothers Grimm (MGM-Cineramo), 27th wk 190 

San Frcmcisco Fox Bows Out 

On Upbeat Note With "Raven' 

SAN FRANCISCO—The last picture to be 

shown at the Fox Theatre. "The Raven." 

pulled a strong 200 per cent, but was topped 

by "Diamond Head" at the St. Francis. 

After a six-day run "Lover Come Back" 

and "Come September" moved out for the 

Disney comedy "Son of Flubber." 

Cineromo-Orpheum—The Wonderful World of the 

Brothers Grimm (MGM-Cincramo), 29th wk 225 

Esquire—The Day Mors Invaded Earth (20th- 

Fox); Young Guns of Texas (20th-Fox) 75 

Fox—The Raven (AlP) 200 

Golden Gote— Lover Come Bock (Univ); Come 

September 'Univ), return runs 85 

Metro— Divorce— Italian Style (Embassy), 13th wk. 250 

Paromount—Who's Got the Action? (Para); Where 

the Truth Lies (Pora) 90 

Presidio— Ingmor Bergman Festival (Jonus), 

4th wk 1 50 

-YOU CAN RELY ON 

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SAN FRANCISCO 

R sneak preview of "Farewell to the Fox" 

benefit party was held at the Fox Theatre 

Tuesday il2i at 11 a.m. when vintage 

cars filled with Peninsula Volunteer flappers 

and a banjo-playing group from the 

Red Garter pulled up in front of the theatre, 

followed by new convertibles with Volunteers 

in very fashionable evening fashions. 

The original doorman and some of 

the original ushers escorted the group into 

the theatre for a lobby party. Mrs. Warren 

Debenham jr., and Mrs. James HaiTis. 

chairmen of the party, greeted the incoming 

group, which included Mrs. Lois Moran 

Young, who starred in the opening-night 

film, "Behind That Curtain"; Herman 

' 

Kersken, original manager: Eddie Peabody, 

celebrated banjoist. and Hoddy Guittard, 

the San Francisco baritone. Three 

"Cleopatra" costumes were modeled by 

Peninsula Volunteers. The farewell party 

at the Pox Saturday il6i was directed by 

Kersken. with Ken Murray acting as emcee. 

Among the original employes of the Pox 

who participated in the farewell were Al 

Graf, Lou Singer, Harvey Binns, Sam 

Barnblatt, Wesoneal Winston. Bill Canes. 

Jos Sinai. Peter Zelis, Joe Brenslick and 

rBud Tapper. A gala on-stage party followed 

', 

the entertainment. 

r . 

H 

U

. . Tom 

. . Artlin 

. . Mr. 

. . 

1 

DENVER 

Tim Hughes has taken over management 

of the Harney Theatre in Custer, S.D., 

for owner Clell Elwood. Elwood is constructing 

a scenic cable railway there . 

Catherine Tallman plans an early April 

opening for her Hills Drive-In at Spearfish, 

S.D. . McKee, Inland Theatre, 

Martin, S. D., and his family were vacationing 

in California . . . Keith Parrinton 

has closed the Atom Theatre in Jeffrey 

City, Wyo. 

Sympathy to John and Adelaide Vos ihe's 

with American International i 

on the death 

of their daughter Barbara Lou at age 23 

after a lengthy illness . . . Buzz Campbell, 

manager of the Fox Theatre, Rawlins, was 

trying a series of operetta features, one 

night a week . Zeigler will go to 

two changes a week in the Range Theatre, 

Saratoga, Wyo., in the spring . and 

Mrs. W. Hipsher, Post Theatre, Igloo, S.D., 

are celebrating the arrival of their first 

grandchild, Todd Wilson Johnson. 

Frank Aydelotte is planning extensive 

improvements for the Aggie Theatre, Port 

Collins, including the erection of a balcony 

which will greatly increase the seating 

capacity . . . The "Bachelors Five," under 

supervision of Manager Lyle Podnes, 

have remodeled the foyer of the New Roxy 

Theatre, Hemmingford. Neb., including installation 

of a new concession bar . . . 

Norman Bentz, who recently took over operation 

of the Cody (Wyo.) Theatre and 

Cody Drive-In from owner Earl Corder, has 

negotiated for the Park Drive-In, also in 

Cody, and will operate it in association 

with Paul Cory from Thermopolis, Wyo. 

In an election supervised by the National 

Labor Relations Board, employes in nine 

Fox Denver theatres voted about three to 

one against union representation. The election 

involved employes other than projectionists 

... A baby elephant was exhibited 

in front of the Centre Theatre to 

draw attention to the opening of "The 

Lion," sponsored by Denver Lions Club. 

The Associates and Aldrich Co. will film 

for Warners a multi-million-dollar outdoor 

drama, titled "Two for Texas." 

Color TV Is Postponed 

Indefinitely in Canada 

From Canadian Edition 

TORONTO — With the acquiescence of 

TV networks, the federal Board of Broadcast 

Governors has indefinitely postponed 

the introduction of color television in 

Canada pending further technical study. 

One factor is the expensive outlay for required 

studio equipment. 

At the same time, Trans-Canada Telemeter, 

which does not come under the 

jurisdiction of the government board in 

the operation of its closed-circuit system 

in suburban Etobicoke, has announced the 

availability of pay TV programs in color for 

subscribers. 

The Telemeter guide listed seven features 

for toll TV programs in color as follows: 

Constantine and the Cross, Wonderful to 

Be Young, In Search of the Castaways, My 

Geisha, Son of Samson, The Ti-ojan Horse 

and The Tartars. 

PORTLAND 

Qovernor and Mrs. Mark Hatfield, mayor 

and Mrs. Terry Schrunk, city, county 

and state officials, the press and guest exhibitors 

attended the premiere Tuesday ( 5 

of "Mutiny on the Bounty" at the Music 

Box Theatre. Employes of the U.S. National 

Bank and members of the Junior 

Chamber of Commerce bought the house 

for additional benefit premieres Wednesday 

and Thursday. The picture was opened to 

the public Friday (8). Katherine Marshall, 

Music Box manager, reported sellouts for 

the first five days. Down for the Tuesday 

premiere was Will J. Conner, president of 

Hamrick Theatres, Seattle. Hamrick operates 

the Music Box. 

At the Paramount, where "The Longest 

Day" is in a fourth week, Ron Mesher reports 

healthy patronage. Special bargain 

matinees are scheduled for Wednesdays 

and Saturdays. 

Schreibman Is Attorney 

For British Producers 

HOLLYWOOD—Paul Schreibman has 

been appointed U.S. representative and attorney 

for British producers-distributors 

Michael Klinger and Robert Hartford- 

Davis, currently in Hollywood for talks 

concerning Hollywood tieups. 

Schreibman, veteran legal figme in the 

entertainment field, will serve as official 

liaison here for such Klinger-Hartford- 

Davis companies as Tekli Film Productions, 

Ltd.. Compton-Cameo Films and 

Compton Cinemas, Ltd. Schreibman is now 

screening film projects for possible coproduction 

deals with the various British firms 

he now represents. 

me 

talks 

adoui 

lakes 

more 

Ives 

in this country than any other 

type of cancer. Because so 

many people ignore its 

symptoms. Or hope they will 

"go away." Or expect to do 

something "tomorrow." In short, 

they avoid the one thing that 

will help— seeing their doctors. 

For cancer of the colon and rectum 

can be cured in 3 out of 4 

patients when discovered early 

and treated properly. Its danger 

signs—change in bowel habits 

or 

unusual bleeding— call 

for prompt medical examination. 

It may not be cancer, but 

only a physician will know. 

Every adult man and woman can 

have life-saving protection 

from cancer of the colon and rectum. 

An annual health checkup, 

including digital and proctoscopic 

examinations, can detect this cancer 

before any symptoms appear. 

Call your local American Cancer 

Society Unit for more information 

and material on this subject. 

As a screen game, 

HOLLYWOOD takes fop 

honors. As a box-office attraction, 

it is without equaL It has 

been a favorite with theatre goers for 

over 15 years. Write today for complete detoils. 

Be sure to give seating or cor capacity, 

HOLLYWOOD AMUSEMINT CO. , 

3750 Ookton St. * Skokic, Illinois 

Gets Two British Nominations 

HOLLYWOOD — British writer-director 

Bryan Forbes has been nominated in the 

best screenplay categoi-y by the British 

Screen Writers' Guild for his "Only Two 

Can Play," the Peter Sellers starrer which 

Columbia Pictures released. Forbes is also 

in contention in the forthcoming British 

Film Academy Awards with nominations in 

best .screenplay and best director of "The 

L-Shaped Room," the Columbia release 

starring Leslie Caron. and best screenplay 

again for "Only Two Can Play." 

CANCER 

SOCIETY 

This space conuôutoa Oy ifto publisher 

BOXOFFICE 


W-7

COLLEGE 

IS BUSINESS* 

BEST 

FRIEND 

Business employs almost half of 

the product of colleges—the college 

graduate. Business management is 

largely composed of college graduates. 

Business concerns benefit extensively 

from the research colleges 

engage in. 

great debt. 

Business owes college a 

Higher education is facing during the 

next decade greatly enlarged student 

enrollnient.s, the problems of an explosion 

of knowledge, and the need 

to meet ever growing demands for 

ever better educated men and women. 

These problems involve vastly increased 

costs which cannot be met 

out of present income. 

The operating cost of higher education 

today is over four and a half 

billion dollars a year and will at least 

double in this decade. 

Business and industry, as major beneficiaries 

of American higher education, 

must recognize a responsibility 

to contribute their fair share. 

American business corporations produce 

much of the nation's wealth. 

They have enormous power for good. 

We believe they can exercise it in a 

meaningful way— as many do now— 

by providing voluntary support for 

colleges and universities of 

choice. 

their 

These conclusions, and the following 

statement of conviction, were 

outcomes of a recent conference of 

business leaders sponsored in New 

York by the Council for Financial 

Aid to Education, Inc. 

^•^^'"• < 

-^/\- HIOHIR COUCATION 

A STATEMENT 

We believe that, in the light of the present 

urgency, now is the time for a broader and 

deeper participation by the business community 

in the support of higher education. 

We therefore call upon our colleagues in 

American business and industry to help 

spread the base of voluntary support of 

higher education as a necessary supplement 

to the extensive support which busi- 

KENNETH H. KLIPSTEIN, 

American Cyanamid Co. 

JOSEPH A. GR.\ZIER, 

American Radiator & Standard 

Sanitary Corporation 

M. NIELSEN, 

The Babcock & Wilcox Co. 

HARMON S. EBERHARD, 

Caterpillar Tractor Co. 

HAROLD H. HELM, 

Chemical Bank New York 

Trust Company 

F. W. MISCH, 

Chrysler Corporation 

FRANK O. H. WILLIAMS, 

Connecticut General Life 

Insurance Company 

WESLEY M. DIXON, 

Container Corporation of America 

THOM.\S C. FOGARTY, 

Continental Can Company, Inc. 

SAMUEL LENHER, 

E. I. du Pont de Nemours & Company 

MARION B. FOLSOM, 

Eastman Kodak Company 

LEWIS B. CUYLER, 

First National City Bank 

RALPH J. CORDINER, 

General Electric Company 

LEONARD F. GENZ, 

General Foods Corporation 

GEORGE RUSSELL, 

General .Molars Corporation 

JOHN C. GRISWOLD, 

W. R. Grace & Company 

JERRY McAFEE, 

Gulf Oil Corporation 

OF CONVICTION 

GEORGE S. DIVELY, 

Harris-lntertype Corporation 

FRANK R. MILLIKEN, 

Kennecott Copper Corporation 

JAMES C. DONNELL II, 

Marathon Oil Company 

REINHARD A. HOHAUS, 

Metropolitan Life Insurance Co. 

STUART T. SAUNDERS, 

Norfolk & Western Railway Co. 

STANLEY DE J. OSBORNE, 

Olin Mathieson Chemical Corp. 

WILLIAM CARPENTER, 

Pittsburgh Plate Glass Co. 

CHAMP CARRY, 

Pullman, Incorporated 

JAMES T. GRIFFIN, 

Sears, Roebuck and Company 

H. GERSHINOWITZ, 

Shell Development Company 

Shell Oil Company 

E. L. STEINIGER, 

Sinclair Oil Corporation 

JOHN E. SWEARINGEN, 

Standard Oil Company {Indiana) 

M.J. R.^THBONE. 

Standard Oil Company (N. J.) 

CHARLES E. SPAHR, 

Standard Oil Company (Ohio) 

J. ERIK JONSSON, 

Texas JnttrununU, Inc. 

ness now provides to education through 

taxes. 

We urge responsible management to think 

through its opportunity and its obligation 

to adopt meaningful programs of voluntary 

corporate support to those colleges and 

universities whose service and quality they 

wish to encourage and nurture. We on our 

part will do no less. 

HARRY B. McCLURE, 

Union Carbide Corporation 

J. S. JOHNSON, 

U. S. Rubber Company ( 

W. HOMER TURNER, 

U. S. Steel Foundation, Inc. 

R. D. LILLEY, 

Western Electric Company, Inc. 

ALFRED S. GLOSSBRENNER, 

Youngstown Sheet & Tube Co. 

•JAMES B. BLACK, 

Pacific Gas

— 

— 

— 

— — 

' 

. . . George 

. . Herman 

. 

'Seesaw' Finds Favor 

At Kansas City Plaza 

KANSAS CITY— "Two for the Seesaw" 

opened at the Plaza here and earned a solid 

240 per cent rating with prospects of holding 

up for a goad run. Conversely, "Term 

of Trial" was disappointing at the Paramount 

and stayed only a week as did "The 

Raven" at the Uptown and Granada. Too, 

"Boccaccio '70" fell off at the Brookside 

more than it was expected to in a second 

week, but was holding. Large display ads 

were beginning to appear for the opening 

of "LawTcnce of Arabia" at the Saxon 

Thursday (21). 

(Average Is 100) 

Brookside Boccaccio '70 (Embassy), 2nd wk 210 

Capri MuHny on »he Bounty (MGM), 7th wk. ..100 

Empire The Wonderful World of the Brothers 

Grimm (MGM-Cineroma), 26th wk 90 

Kimo Phaedra (Lopert), 8th wk 125 

Paramount Term of Trial (WB) 95 

Plaza Two for the Seesaw (UA) ,240 

Roxy The Longest Day (20th-Fox), 14th wk. ...!lOO 

Saxon 40 Pounds of Trouble (Univ), 3rd wk 100 

Uptown, Granada The Raven (AlP); Guns of the 

Black Witch (AlP) 130 

3 Newcomers Are Brisk 

As Chicago Openers 

CHICAGO—With many people having 

a holiday on February 12, and with sunshine 

and good weather for a change, there 

was optimism among Loop and neighborhood 

theatres. "Gypsy" did a tremendous 

business in its first outlying run. Two Loop 

openers, "Diamond Head" at the Chicago, 

and "40 Pounds of Trouble" at the United 

Artists, had a good start. At the Esquire 

on the near north side "A Girl Named 

Tamiko" was a strong newcomer. 

Capri Nature's Playmates (SR); The Love Specialist 

(SR), 7th wk 

, . 1 55 

Carnegie Gypsy (WB), return run 

' 

1 65 

Onemo The Great Chose (Cont'l), 3rd wk 1 5C 

Cinestage Lawrence of Arabia (Col), 5th wk 235 

Chicago Diamond Head (Col) 195 

Esquire A Girl Named Tamiko {Para) .....'.'.'.. 

J80 

Loop The Password Is Courage (MGM), 4th wk 90 

McVickers The Wonderful World of the Brothers 

Grimm (MGM-Cineromo), 28th wk 95 

Orientoi A Child Is Waiting (UA), 2nd wk 135 

Roosevelt—The Longest Day (20th-Fox), 1 9th wk. 'l35 

Stote Lake Borobbas (Col), 5th wk. 160 

Surf— Lonely Are the Erave " ' 

(Univ), 2nd wk. 

1 75 

Todd Mutiny on the Bounty (MGM), 14th wk 150 

Town The Green More (Zenith), 3rd wk 135 

United Artists 40 Pounds of Trouble (Univ) 195 

Woods—Sodom and Gomorroh (20th-Fox), 3rd' wk. 200 

'Sodom and Gomorrah' Clicks 

For 225% in Indianapolis 

INDIANAPOLIS— Business was a little 

lopsided at first-run theatres here for the 

week. "Sodom and Gomorrah" clicked immediately, 

"Barabbas" was doing all right 

for a second week and "The Longest Day" 

has come back nicely in its ninth week. 

But other attractions were draggy. 

Circle Sodom and Gomorrah (20th-Fox). 

' 

225 

Encore The Man Who Wagged His Toil (CoritI)' 100 

Esquire Woltz of the Toreadors (Cont'l) 115 

Indiono—The Best of Cinerama (Cincramo), 's'th wk' 90 

Keiths Borobbas (Cnl), 2nd wk. ... 1)5 

Loew's Divorce— Italion Style (Embassy) 90 

Lyric The Longest Doy (20th-Fox), 9th wk. 135 

Opens Bunker Hill Sharon 

BUNKER HILL. ILL.—Mr. and Mrs. T. 

A. Baker have reopened the Sharon Theatre, 

which had been closed since December 

4 due to illness in the management's 

family. 

Neil Paterson (of "Room at the Top" and 

"Little Kidnappers" fame" is writing the 

screenplay for MGM's version of Hans Werfel's 

"40 Days of Musa Dagh." 

Dewey, Okla., Theatre 

Bought by W. W. Bell 

DEWEY, OKLA.—Walter W. Bell, owner 

of the New Cozy Theatre in Chetopa, Kas., 

has purchased the Dewey Theatre here from 

E. M. Freiburger of Bartlesville. owner and 

operator of the house for the last 25 years. 

Bell, who also owned and operated a theatre 

at Chelsea, Okla., before moving to 

Chetopa, plans to close the Dewey March 

1 for complete remodeling. The project 

calls for a new front, updated foyer and 

redecoration of the auditorium as well as 

installation of updated, modern equipment. 

The renovation is expected to be completed 

in about six weeks. Bell said, with 

tentative reopening date set for April 15. 

Prospects Improving 

For Premiere Circuit 

EVANSVILLE, IND.—After a year of 

transition. Premier Theatres, locally based 

circuit, is looking forward to a year of improving 

business for its own theatres and 

for exhibition in general. 

Last year Premier abandoned the Grand, 

a local theatrical landmark since the late 

1800s, and transferred its fir.st-run motion 

picture activities to the Washington and 

Ross theatres, according to an Evansville 

Press story. 

The Press account continues in part: 

Jesse Pme of Premier Theatres said of 

the exodus to the east side, "Although this 

marks the advent of a changed policy in 

Evansville, this follows a well-defined trend 

occui-ring throughout the countiT." 

Pine said there is increased activity in 

the building of luxury theatres in the suburban 

areas to which so much of the 

moviegoing public has gravitated. For the 

same reasons shoppers go to suburban 

shopping centers, motion picture fans are 

di-awn to the suburban theatres with their 

larger parking areas and easier access. 

"This follows a national trend," Fine explained, 

"bringing a facility, business or 

otherwise, to the people instead of forcing 

people to travel long distances to a facility 

in a crowded area where parking is a 

problem." 

In addition, maintenance and heatingcooling 

costs are reduced in the more modern 

subui-ban theatres. Fine said. He 

noted that it took three more workers to 

clean the Grand effectively than it takes 

to clean the Washington Theatre. 

Various improvements have been planned 

for the Washington and Ross, with the program 

already under way. Both theatres 

have been recarpeted completely and the 

screen at the Washington has been increased 

in size by one-third. Fine said a 

number of other projects will be started 

this year. 

Ernest Sands Conducts 

Chicago Sales Session 

CHICAGO— Ernest Sands, Allied 

Artists 

general sales manager, was in Chicago last 

week for meetings of division and branch 

managers from the midwestern territory, 

which ran through Friday (15). Attending 

were Nat Nathanson, midwestern division 

manager: Sol Francis, Omaha manager: 

Meyer Kahn. Milwaukee manager, and 

Irving Marks, Minneapolis. 

ST. 

LOUIS 

John Wilhelm arrived in St. Louis the Uth 

and will assume his duties as branch 

manager of 20th-Fox here next Monday. 

Wilhelm, who was branch manager at the 

20th office in Albany. N.Y., replaces William 

Gehring who has moved to the New 

York office. 

Rodney Bush of the 20th-Fox advertising 

and publicity department, was in St. Louis 

the 7th and 8th interviewing applicants for 

the job of regional advertising and publicity 

manager. Jeiry Berger, who formerly 

held that title, left to assume his new position 

in South Africa. 

The Washington Theatre, Quincy, 111., has 

booked group 2 of the MGM Golden Operettas 

from Crest Films. The new series 

begins Febi-uary 21 . Gorelick, 

Crest, and his wife are spending a week in 

Kansas City visiting circuits and exhibitors 

Cohn, Crest, spent some time 

visiting the Pi-isina circuit in Springfield, 

HI., and the Carney theatres and Caesar 

Bei-utt in Rolla, Mo. 

Tony Beninati, UA salesman, reports that 

he became a grandfather twice during one 

week in January. His son Tonydon had a 

fifth child, Catherine, born Januaii' 7 in 

Orlando, Fla., and his other son Brian Lee, 

who is in the Air Force in Selma, Miss., 

had his first child, a boy, Brian David, 

January 2. 

"Diamond Head" opens at Loew's State 

February 14. It was seen by the press at a 

recent preview . . . Eddie Bracken and 

Rosemary Clooney were in town for a 

KPLR-TV telethon for the March of Dimes 

last Saturday and Sunday. 

Officers of the Missom-i-Hlinois Theatre 

Owners have decided not to have any meetings 

until after the Show-A-Rama convention 

in Kansas City. The next meeting will 

be the end of March or the first of April 

. . . Tom Ewell will be in town March 4 to 

aptJear in the roadshow of "Take Her She's 

Mine" at the American Theatre. 

A new indoor theatre is part of the plans 

included in the new twin tower apartments 

patterned after the Marina City in 

I 

(Continued on page C-4) 

Professor Showman Saysi 

Always Get YoHr 

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— 

. . Harold 

— 

KANSAS CITY 

\il7cll-knowii exhibitor names in this territory 

are involved in a change of ownership 

at Eldorado Springs. Mr. and Mi-s. 

Harold E. Porta of Osceola and their son 

Ronn and his wife have purchased the Park 

Theatre and the El Dorado Drive-In from 

Mrs. Walter Lovan and the estate of the 

late T. E. and Tom Wilhoit. Mrs. Lovan and 

her husband, who died in 1952. first came 

to Eldorado Springs in 1936 to manage the 

Park Theatre. Lovan operated in partnership 

with the Wilhoits for many years. In 

1954, Mrs. Lovan and associates built the 

El Dorado Drive-In and relinquished the 

lease on the Park, which was operated from 

1954 to 1957 by Ray Brown. In 1957 Mrs. 

Lovan reacquired the Park and has kept 

both theatres in operation. Among the better 

known managers for the Lovan theatres 

have been Joe Hendrix and Ray Wood. 

The Porta family also has a long history 

of theatre operation in west central Missouri, 

1962 having been the Portas' 25th 

anniversary year in the theatre business. 

They operate the Civic Theatre in Osceola, 

the Windsor in Windsor and from time to 

time have operated other situations in 

the area. Possession in Eldorado Springs 

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National Carbons — Hurley Theatre Screens 

6-7-8-9 size Call carbon couplers 

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Will begin March 1 and the drive-in is expected 

to open April 1. Ronn Porta will 

move his family to Eldorado Springs and 

will run both theatres. 

Continuing with the familiar names 

theme. R. P. "Bob" Shade once again has 

.ibined the ranks of active theatremen. Effective 

February 1 he acquired the lola 

Theatre in Ida, Kas., from James J. Long. 

Both Bob Shade and his brother Don < who 

had the Tauy Theatre in Ottawa for many 

years I are widely known and respected 

theatremen. Bob and his wife owned and 

operated the Siloam Theatre in Excelsior 

Springs for eight years until an illness 

forced him to give it up about three years 

ago. The couple is in the process now of 

getting settled in lola and it is good news 

that Bob's health is much improved. Jim 

Lon^, former PMW executive and also 

widely known in the industry, now operates 

the only remaining indoor theatre in Ottawa, 

the Plaza. Chet Hylton, who books 

and buys for the Long theatres, also will 

book and buy for lola. 

Elmer Dillon, the silver-haired squire of 

the National Theatre, one of this town's 

few remaining neighborhood houses, still 

purveys tasty hot popcorn at ten cents a 

sack. He recently booked in an interesting 

midweek duo for adults— "Lolita" and 

"Streetcar Named Desire" . Lyon, 

ad-minded manager of the downtown 

Paramount, used a quote from Boxoffice 

as a lead-in on his newspaper ad for "Term 

of Trial," having found in our review these 

words: "... cannot fail to be included in 

the list of best pictm-es for 1963." 

Sympathy is extended to George I. Hunter, 

Pox Midwest city manager in Springfield, 

in the recent death of his father, Robert T. 

Hunter, age 83 . . . Glen Caldwell of Aurora 

recently undei-went major sui'gery at 

Barnes Medical Ceiiter in St. Louis and is 

reportedly progressing satisfactorily . . . 

Mr. and Mrs. E. D. Van Duyne stopped in 

town briefly on their way from the east 

coast to Colorado Springs. Van Duyne, an 

RCA Service executive, headed that company's 

former office on Pilmrow here before 

being promoted and transferred to the 

firm's Cherry Hill headquarters near Camden, 

N.J. He now acts as special liaison 

man on RCA installations in connection 

with national defense alert systems. 

A former Rockhill Theatre employe may 

very well be on his way to a career on the 

operatic or concert stage as the result of 

having won his way into the regional 

Metropolitan Opera auditions. The young 

basso—Bruce Freeman by name—is a 

foi-mer doorman at the Rockhill and became 

seriously interested in an opera career 

through close association with the Lyric 

Opera Theatre which, for the past several 

years, has been presented on the Rockhill 

stage. Two Lyric Theatre principals 

Joanne Highley and William Justus—also 

were district winners and Walter Hook, 

another Lyric alumnus, is an alternate. 

A Chicago theatre manager, N. H. Johnathan, 

also said to be the author of several 

books, has acquired the Star Theatre in 

Lyons, Kas., from the Neely estate and 

will open it to the public Friday i22i. 

Johnathan said he plans to take an active 

interest in the Star, adding that he is now 

beginning a program of renovation and redecoration 

and that eventually he will add 

a new lobby. The Star has been operated 

by Mrs. Clifford Weaver since the death of 

her father, John Neely, longtime owner of 

the theatre. Mrs. Weaver closed the house 

last month. Neely died two years ago in a 

fall sustained while he was installing new 

ceiling material in the theatre auditorium. 

Indications are that the theatre business 

is improving in Rice County. Kas. In addition 

to the reopening of the Star Theatre 

in Lyons, word has come that the Chase 

Theatre in Chase, closed for at least a year, 

has been reopened on a weekend policy by 

Bill Kelley. The new manager has been 

c'.eaning and redecorating the house and 

is hoping that the townsfolk will give him 

enough support so that he can keep the 

theatre going. 

Two Fox Midwest houses—the Isis and 

"Vista—advertised "3 Thundering Hits." 

They were "Thunder Road," "Thunder in 

Carolina" and "Thunder in the Sun." The 

talk is that "Thunder Road" has become a 

sort of kid and teenage classic in this area 

—as well as in several other parts of the 

counti-y—and is rapidly approaching the 

all -occasion status of the Ma and Pa 

Kettles and the better Abbott and Costellos 

. . . Stebbins Theatre Equipment Co. 

recently furnished a large size screen to 

the army installation at Ft. Leavenworth. 

Herman Goreliek of Crest Films, St. Louis, 

and Mrs. Goreliek were here last week. 

Crest is handling MGM reissues in this 

territory . . . C. Clare Woods, employed by 

Durwood Theatres here several years ago, 

recently was elected president of United 

Theatres circuit of New Orleans. He will 

also continue as general manager of the 

theatre fii-m. 

All film exchanges here will be closed 

Friday 122) in observance of Washington's 

birthday. Some equipment and 

supply firms probably will be open, so 

the exhibitor is urged to check before 

making plans. 

. . 

Seen on the Row last week was Bev (the 

traveler! Miller, who declared that having 

been to both coasts and through the south 

since the holidays and having spent only 

three days in Kansas City since Januai-y 10 

—not to mention convention jaunts in November 

and December to Miami and Cleveland—he's 

decided to stay put right here 

until after Show-A-Rama i March 5-7 1 . . . 

Also seen along the Row were Mr, and Mrs. 

Charles Payson of the Carol Drive-In, Cai-- 

rollton, and Ed Harris of Neosho. Also O. 

C. Johnson of Palls City. Neb., and Hiawatha, 

Kas. . The Motion Picture Booking 

Agency got a picture post card from Bill 

Bradfield, who is vacationing in Mexico, 

saying he'll see all his friends at Show-A- 

Rama, 

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BOXOFFICE :: February 18, 1963 C-3

. . Dave 

. . The 

. . Balaban 

CHICAGO 

T)iaI-A->Iovie"s hcadquarteis, the new phone 

service wliich gives age suitability 

latinss for current attractions, is located 

in St. Peter's Church Friedman and 

. 

Stanford Kohlbern are ready to launch their 

first low budget film, "Boing." They arc 

also starting a second feature titled "Scum of 

the Earth," with shooting taking place in 

Chicago. 

Keir Dullea was due here to help exploit 

the "David and Lisa" opening hero at 

Richard Sterns Cinema theatre. Norman 

Pyle, who was MGM publicist until his retirement 

a few years ago. was brought back 

from a Florida vacation to handle the 

LaVern Baker, from a year's 

publicity . . . 

tour of France and Italy, will headline a 

new rock 'n" roll stage revue at the Regal 

. . . The Tivoli opens with a new stage show 

titled "The Jimmy Smith Show." The accompanying 

feature film is "White Slave 

Ship." 

Laurel Goodwin was here in behalf of 

"Papa's Delicate Condition." The film opens 

at the Woods March 15 . . . The Golf Mill 

Theatre's art gallery is featuring paintings 

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over 15 years. Write today for complete details. 

Be sure to give seating or car capacity, 

HOLLYWOOD AMUSEMENT CO. .. 

37S0 Ookton St. ' Skokic, Illinois 

by Boris Becker, an artist from suburban 

Morton Grove . Central Lions Club 

will hold a fund-raising dinner with a 

screening of William Holden's "The Lion" 

Oscar Brotman has been invited to address 

. . . 

the New England Theatre Ass'n in 

Boston. 

Carol Hughes, who has been switchboard 

operator for Warner Bros, here for three 

years, resigned because of ill health . . . 

The 62 outlying theatres playing "Gypsy" 

on its initial run following tlie Chicago Theatre 

showing in the Loop are enthusiastic 

about the boxoffice receipts . . . Richard 

Graff, manager for Universal, and U-I 

publicist Ben Katz hosted a screening of 

"Freud." Katz is knee-deep in a big campaign 

to herald in the early spring opening 

of "The Birds." 

. 

Milt Simon of Maton Films just received 

word that Babe Cobb, well known here while 

he was assistant manager of the Roosevelt 

and later during his association with RKO, 

died in Los Angeles . & Katz has 

won the bidding for "Cleopatra." It will 

open at the State Lake June 12. 

L&M Management, theatre chain started 

by Mannie Gottlieb, now has 14 theatres and 

drive-ins. J. R. Gottlieb, son of the late 

Mannie Gottlieb, is president, and Bob 

Bachman is vice-president and general manager. 

L&M plans to open some of its outdoor 

theatres in mid-March 

Deneau, general sales 

. 

manager 

. 

for 

Sidney 

Continental 

Distributing Co., arrived here to 

confer with Bob Allen, local manager. Allen 

will accompany Deneau to Detroit to talk 

with theatre owners there. 

Jack Gilbreth, formerly of Teitel Film 

Corp. and Allied Artists, has joined Colorama 

as assistant to Moe Dudelson. district manager. 

Colorama offices have been set up at 

1325 South Wabash Ave. . . . Sam Levinsohn, 

president of Chicago Used Chair Mart, is 

heading for Florida on a business and 

Charles Teitel left for Los 

pleasure trip . , . 

Angeles for a visit with his father A. Teitel 

. . . Harry Phillips of Ace Seating & 

Upholstering Co. suffered a heart attack. 

Si Greiver is looking fit following a holiday 

in Jamaica . . . Condolences to George 

Gulyanics on the death of his 21 -year-old 

son in an automobile accident. Gulyanics, a 

former Bears quarterback, is owner of the 

Tivoli theatre in Mishawaka, Ind. . . . Bob 

Hoffman, who has operated the Indiana 

theatre in Indiana Harbor, reported the theatre 

will be torn down to make way for a 

store . . . Dave Gold, who recently took over 

the Oak Theatre, said he will continue the 

policy of three changes a week. Gold has 

appointed John Lan as manager, succeeding 

Harry Brow^n, who moved to the Star and 

Garter. 

John Sparling Named 

From Mideost Edition 

CUYHOGA PALLS. OHIO—John Sparling, 

who had been managing the Schine 

theatre in A.shland, Ohio, has taken over 

as manager of the State here for the Washington 

circuit of Cleveland. He succeeds 

Ed Smart, who resigned to join the radio 

station WHLO staff, Akron. Sparling and 

his wife Pat have three children. 

Roadshow Theatres Sue 

Detroit Booth Union 

From Mideast Edition 

DETROIT — The projectionists 

union 

has u.sed the threat of picketing to force 

three big theatres to hire more projectionists 

than they need during current roadshow 

attractions, the owners of the theatres 

charged in a federal court suit. 

Owners of the Mercury, United Artists 

and Madison theatres allege in the suit 

that they will suffer damages in excess of 

$100,000 if the practice continues. The theatre 

owners a.sk the court to compel arbitration 

of the issue, or alternatively to rule 

that the union contract does not apply to 

roadshows and that they may hire nonunion 

help. Roy Ruben, business agent of 

the Detroit uinon, said there would be no 

comment. The union has 20 days in which 

to file an answer. 

ST. 

LOUIS 

I 

Continued from page C-li 

Chicago and planned here for north St. 

Louis county. The development is to be 

called the Lewis and Clark Towers. Included 

in the plans will be two 16-stoi-y circular 

towers: an 80x250-foot mall to provide 

space for a goumiet dining room; a 

cocktail lounge, a coffee shop, a phannacy, 

clothing shops, a grocery, a bakery shop 

and other businesses. The theatre and a 

bowling alley are planned for a fan section 

off the main mall. The size of the 

theatre has not been determined. 

Seen in St. Louis from Illinois were: Leon 

Jarodsky, Paris: Herman Tanner, 'Vandalia 

: Forrest Pirtle and Paul Horn, Jerseyville: 

Louis Odorizzi, and Fred Benzel, 

Staunton. Seen from Missouri were: Paul 

Durbin, Bowling Green: Mr. and Mrs. Bill 

Collins, DeSoto, and Ken Hirth, Pacific. 

Purchases Crawford Elite 

From North Central Edition 

CRAWFORD, NEB.—Bill Saxton, who 

had been managing the Elite Theatre here 

for Jim Stockwell, has purchased the property. 

Saxton will continue the previous 

owner's policy of weekend screen programs. 

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'Everything for the Theatre" 


about 

New Broumas Theatre 

For Melbourne, Fla. 

MELBOURNE, FLA.—E. J. DcBartolo. 

owner-developer of the Brevard Mall Shopping 

Center, has announced through the 

Melbourne Times that a first-run motion 

picture theatre seating 1.000 will be built 

in the adjacent Brevard Shops and leased 

to John G. Broumas Theatres. 

In announcing the theatre, DeBartolo 

stated, "We are highly pleased to add a 

first-iTin movie house to the Brevard Shops. 

This is another step toward establishing 

our modern shopping complex as the hub 

of Melbourne's community activities." 

This playhouse theatre will present the 

popular first-run single feature motion 

picture program along with news and short 

subjects. Plush seats, carpeted aisles and 

decorative fabric walls will enhance the 

interior. The latest motion picture projection 

equipment will include a 50-foot screen 

and stereophonic sound system. 

The Brevard Mall, first phase of the 

mammoth center, comprises 24 units with 

more than 300.000 square feet of floor 

space. Brevard Shops, an adjacent addition 

with 16 units and nearly 200,000 

square feet, brings to 40 the number of 

stores and services that will complete the 

center. 

DeBartolo is nationally known for his 

achievements in the shopping center field 

and has revealed plans for shopping malls 

in Cocoa Beach. Jacksonville. Orlando and 

Daytona Beach. These, too, DeBartolo 

states, will be complete with theatres. The 

firm has built 70 major centers in the 

eastern half of the United States and 

Canada and currently has 12 mall-type 

shopping centers under way in other areas. 

The Broumas circuit will also operate 

theatres to be built at shopping centers in 

Jacksonville, Cocoa Beach and Daytona 

Beach in Florida. The circuit also is building 

shopping centers in Maryland, Ohio 

and the District of Columbia. 

Tent 21 Ladies Entertain 

300 Boys at SA Quarters 

ATLANTA—Mrs. Anne E. Lewis. Woman 

of the Year in Business, publisher and editor 

of the Georgia magazine, was guest 

speaker at the monthly luncheon-meeting 

of the ladies committee of Tent 21 Wednesday 

(13 1 in the Variety clubrooms at the 

Atlantan Hotel. 

Chaii-man Gladys Houseworth Tribble 

presided and introduced new members Edna 

Gable Glenn. Adele Janko and Carmen 

Lupy for a special welcome. A valentine 

motif was carried out in the decoration.^; 

arranged by Dubby Ingram. 

Following the luncheon, committee members 

entertained 300 young.sters at the Salvation 

Army Boys Club with a valentine 

party, the ladies joining in the games then 

serving ice cream, cookies and candy to 

their guests. Arrangements for this party 

were handled by chairman Ti-ibble, Mary 

Detwiler and Tillie Shapiro. 

All incoming board members and past 

chief barkers of Tent 21 were honored recently 

at a cocktail party given by Chief 

Barker Herbert Matthews and Mrs. Matthews 

at their beautiful home on Hillside 

drive. Northwest. Mrs. Tribble and Paulette 

Senart. past chairman of the Tent 21 

ladies committee, also were special guests. 

Community Leaders Premiere Guests 

At seme's New Rock Hill Theatre 

ROCK HILL, S. C—Senator and Mrs. 

Robert W. Hayes of York County and 600 

community leaders were guests at the invitational 

premiere of Stewart & Everett's 

$200,000 Cinema Theatre. Charles B. Trexler, 

S&E president, and Robert Brand, theatre 

manager, were hosts at the Friday 

night affair. 

Guests were entertained by the Rock 

Hill Elks Club chorus and Robert Carpenter, 

a Rock Hill attorney, acted as emcee. 

Speakers included mayor John A. Hardin 

and H. C. Carruth. president of the Chamber 

of Commerce. Ti-exler amiounced that 

the theatre would be made available for 

civic functions. 

The Cinema's grand opening for the 

ticket-buying public was held the next 

day, leading off with open house at 11 a.m. 

and followed by the first public screen program 

at 3 pjn. The inaugural feature was 

20th Century-Fox's "The Lion," starring 

William Holden. 

According to 

the builders, the Cinema is 

Tropicaire 'Flea Market' 

Forced Out of Business 

MIAMI—The "Plea 

Market." where the 

bargain-hungry swapped and shopped on 

Sundays, is out of business. 

The outdoor operation, also known as 

the Swap-Meet, was illegal. Metro's Building 

and Zoning Department ruled. 

Walter Rogells, assistant enforcement 

officer for Metro, said the owners of the 

"Flea Market." held at the Tropicaire 

Drive-In. 7751 Bird Rd.. didn't have a certificate 

of occupancy. 

In fact, there is no provision in Metro's 

zoning code for a "Flea Market," Rogells 

added. 

He said the marketeers will now have 

to go before the zoning board and ask that 

such a license be issued. 

The department discovered the operation 

was illegal when it began investigating 

complaints of unfair competition, noise and 

congestion. Rogells said. 

"Flea Market" operator Jerry Connors 

scoffed at the charges. He said he has a 

petition, signed by 1.000 satisfied customers 

who "have attended, enjoyed and have 

found nothing 

" 

objectionable 

mart. 

$50,000 Steele Theatre 

Lost in Morning Fire 

STEELE. ARK.—Fire 

the 

departments from 

Steele. Blytheville Air Force Ba-se and Holland 

tried in vain to save the Steele Theatre 

from an early morning fire January 

24. Clarence McCoUum. owner and operator 

of the theatre, estimated the loss at 

$50,000 and said the fire might have originated 

in the furnace area. 

Also destroyed in the fire was a frame 

home at the rear of the lot. Telephones, 

power and water systems were knocked out 

for .several hours when a power line failed 

during the theatre fire. 

McCollum said he has not decided 

whether to rebuild the theatre. 

the only theatre in the Carolinas with 

spacious all-glass lobby walls of light reflecting 

glass. Paving bricks cover the entire 

entrance area from the parking strip, 

continuing throughout the entire lobby on 

all exposed areas, except where carpeting 

is used. The front area lighting consists of 

44 surface-mounted downlights and 576 

feet of concealed fluorescent lamps. 

The 600 seats feature nylon upholstery 

in three colors and have foam rubber cushions. 

The seats are installed on a staggered 

pattern, spaced for maximum comfort. 

Acoustical panels cover the auditorium 

ceiling and wall panels are of perforated 

aluminum for the best sound quality. 

Zone controlled air conditioning and 

heating provide for patron comfort in all 

parts of the new theatre. 

The theatre was planned by the architectural 

firm of Charles W. Wheatley & 

Associates. Moore Constioiction was the 

general contractor; mechanical phases of 

the project were contracted by A. Z. Price 

& Associates. 

Clare Woods Named 

President of United 

NEW ORLEANS—C. Clare Woods has 

been elected president of United Theatres, 

succeeding Edward 

Ludman. resigned. 

Woods will continue 

as general manager: 

The new president 

came to United in 

1955 as head of theatre 

operations from 

Kansas City, where 

he was with Durwood 

Theatres a short time. 

Clare 

Woods 

Woods managed 

theatres for the Paramount 

chain in Denver 

and Salt Lake 

City. His career in the theatre business extends 

over 40 years. 

J. George Ziblich was elected chairman 

of the board: Herbert W. Maitrejean. vicepresident, 

and James T. Richards, secretary-treasurer. 

The new officers constitute the board 

along with Judge Louis H. Yarrut and Elwood 

Clay. 

Nellie H. Parish is office manager and 

chief accountant: Earl A. Kroeper. buyer 

and booker, and Roland J. Hoffman, purchasing 

agent. 

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BOXOFFICE February 18. 1963 SE-1

. . Amanda 

. 

. . Gene 

. . Joe 

i 

. . Ellen 

. . The 

. . Annette 

. . Hari-y 

written 

. 

NEW ORLEANS 

âriety Tent 45 sponsored Variety Day at 

the Races Thursday (14i for the benefit 

of the projected hospital for underprivileged 

children. The event was initiated by 

Gar Moore, general manager of the Pairgrounds 

track and a member of the Variety 

Club. The lineup of 275 members sold 

tickets at $1 plus taxes, with each dollar 

going to the club's fund. C. J. Mabry. 

dough guy and a member of the heart fund 

committee, pointed out. "The heart of the 

show business ties in beautifully with the 

-spirit of Valentine's Day." 

Phyllis and Kenneth Kurtzman are expecting 

the arrival of a baby. He is on the 

MGM staff . . . Bernicc Chauvin and 

Judith Hanmer. former MGM staffers, 

now are enjoying leisure. Bcrnice didn't get 

the Touro Hospital job . Solomon of 

Pan Pare Pilms. Philadelphia, was in conferring 

with buyers and bookers . . . Prances 

Griffin has been promoted to manager's 

secretary at Paramount, succeeding 

Beverly Oubre, who resigned to give birth 

to a baby. 

Tom Neeley, NTS manager, was in 

Lafayette . Gaudet. head of the 

NSS accounting department, has retired 

after 25 years with the company. Edna 

Caldwell succeeds her . 

Jacobs. UA 

division manager, conferred with Gene 

Goodman and staff of the local office . . . 

"Son of Plubber" packed 'em in at the RKO 

Orpheum . . . Hemy Gentry, manager of 

the Martin Cinerama, became a Boxoffice 

reader. 

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1327 So. 

Wobosh 

Chicogo 

Abo BiTenson, president of Allied of Gulf 

States, and owner of the Tower at Gretna, 

is up and around again after confinement 

since being struck by a car before Christmas 

on St. Charles street . . . George Bannon 

of Universal was helping L. C. Montgomery 

prepare for the opening at the Joy 

of "40 Pounds of Tiouble." 

Exhibitors seen here and there calling on 

the trade: Joseph Barcelona. Regina. Baton 

Rouge: Luther Woodfield. Moonlight Drivein. 

West Long Beach. Miss.: Vernon 

Cooper, who recently clo-scd the Sumter at 

york. Ala., and the Alabama at Livingston; 

Pots Williams of the Tyson and Paramount. 

Clarksdale. Miss.; Phillip Salles. 

Covington; Claude Bourgeois. Biloxi: 

Amos 

Savoie. Jet Drive-In. Cutoff; Prank De- 

Graauw. P&R Enterprises, Abbeville; Jack 

Luster. Natchitoches; Billy Everett. Magee 

and the 49. Magee. Miss.; H. J. Labat. 

Cub at Raceland; George Conrad. Dixie at 

Thibodaux; Luke Fontana. Arcade, Slidell: 

Sam Daigre. Osage, Plaquemine, and 

Jack Minckler. Ritz Theatre and Jack's 

Drive-In, Bogalusa. 

When Page Baker of Theatre Owners 

Service celebrated a birthday recently the 

staff extended their best wishes over coffee 

for an hour or so after the close of shop. 

There also was a cake with candles. 

Gloria Barefoot, former head cashier at 

20th-Fox absent from Filmrow a couple of 

years, is now head of the Kay Enterprises 

accounting department . Bache is 

the new salesman for MGM. He succeeds 

J. P. Mosely, who was advanced to office 

manager. Bache was transferred here from 

Philadelphia . Cane Theatre in 

Natchitoches, a Southern Amusement 

house, is closed temporarily for renovation 

and refurbishing . Studson, 

former Warner staffer, has returned to the 

exchange as booking clerk. She replaces 

Lanette Holland, who has taken a position 

outside of the industry. 

. . 

Paul Back, Buena Vista salesman, checked 

in after a week's trek in southwestern 

Louisiana . Beyer, Leona Burroughs 

and daughter Mickey are newcomers at 

Film Inspections Service . The Temple at 

Baton Rouge was closed the 4th by Gulf 

States Theatres . . . F. F. Goodiow has acquired 

territory distribution rights to Beckman 

Pictures' "Some Kind of a Nut." 

CHARLOTTE 

. . . 

paul Mart, representative of the Topaz 

Film Corp.. came in from Hollywood 

to publicize Howco's "The Case of Patty 

Smith" Jake Neil. Paramount office 

manager, was happy to recover his auto intact, 

after it had rolled down the driveway 

and across a busy four-lane highway. It 

stopped in a yard just inches from a house. 

No property damage was done to or by the 

runaway car. 

WOMPIs held their board meeting 

Wednesday i6i at the S&W Cafeteria with 

Amalie Gantt. vice-president, in charge. 

Clarinda Craig, service chairman, reported 

that a Valentine party would be given for 

patients at Green Acres February 12, with 

favors and entertainment. Alice Craver, 

.social chairman, reported that a Coke party 

for WOMPIs nine new members will be 

given at Lankford's March 10. Among the 

new members welcomed into WOMPI are: 

Mrs. Betty Gosey, Howco; Mrs. Bernice 

Ferguson, Howco; Mrs. Vivian T. Black, 

Wilby Kincey accessory department; Mrs. 

Sarah M. Short. Howco. and Mrs. Marion 

Childress. Imperial Theatre. 

Exhibitors seen on Filmrow the week of 

January 28 included South Carolinians 

George Ward. Chesnee; Carmen Bunch, 

Charleston: M. B. Goodnough. Simpsonville; 

Buck Herlong. Saluda, and R. L. Wilburn. 

Union. North Carolina exhibitors 

busy on the Row that week were J. K. 

Whitley. Kannapolis; Rudy Howell, Smithfield; 

J. W. Griffin, Forest City; Roy 

Champion, Wilson; James Boyd, Scotland 

Neck, and M. N. Holder, East Bend. 

Films Based on Classics 

Praised by Raleigh Times 

RALEIGH. N.C.—The first of a series of 

film classics revived at the Ambassador 

Theatre here drew enthusiastic comments 

in the press and large audiences. 

Following the presentation of "David 

Copperfield." the afternoon Raleigh Times 

saluted the theatre editorially for "doing a 

real service for this area by bringing back 

eight movies of past years based on great 

works of literature. 

"They are the kind of films which should 

draw well," the editorial continued, "and 

it is fortunate that the children who 

weren't even born when the pictures were 

first released will now have an opportunity 

to see them. A movie doesn't have to be 

brand-new to be wonderful. These are old 

—and wonderful." 

While agreeing that bringing back the 

old movies was "a fine thing to do." 

Charles Craven, columnist for the morning 

News and Observer, advocated "bringing 

back a few more . . . some 

maybe not so 

literary but very wholesome and entertaining 

to guys like us." 

Craven confessed he would like to see 

again the Keystone Kops series. Harold 

Lloyd in his prime. Tom Mix. Fred Thompson. 

Hoot Gib.son. Ken Maynard. Buster 

Keaton. Clara Bow and the old fight pictures 

of Jack Dempsey and Gene Tunney. 

"The movies were better then and 

preached a very uncomplicated moral: The 

good guys if good enough will ultimately 

win over the bad guys 

." 

. 

The MGM block of "World Heritage" 

films also includes Pride and Prejudice. 

Little Women. Captains Courageous. A Tale 

of Two Cities. Julius Caesar. Kim and The 

Good Earth. They are being heavily promoted 

through the schools. 

HOLLYWOOD—Audrey Caire has been 

signed by Tom J. Carradine to star In the 

Company of Artists' "Depth of the Unknown. 

for the screen by 

" 

George 

Villiers. 

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John Stembler Predicts Big Grosses 

For 2nd Preview Engagement Film 

ATLANTA—"The Courtship of Eddies 

Father." the second Preview Engagenienl 

feature for national prerelease on March 

15, is scheduled to be shown here at the 

Loew's Grand Theatre. 

Glenn Ford and Shirley Jones are cast in 

the starring roles of the MGM feature, with 

costarrinr; roles played by Stella Stevens, 

Dina Merrill, young Ronny Howard and 

Jerry Van Dyke. Jerry Van Dyke is the 

brother of former Atlantan Dick Van Dyke, 

now the stai- of his own video show. Roberta 

Sherwood, who makes her film debut 

in this picture, recently played an engagement 

at Copa Atlanta. 

The Theatre Owners of America inaugurated 

the TOA Hollywood Preview Engagement 

last year, its objective being to provide 

the theatres with outstanding pictures 

during the nonholiday periods during the 

year. 

Warner Bros. liked the idea and pre- 

ATLANTA 


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H 

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. . Phil 

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. . New 

— 

Silvo Perez Alvarez, a leader of the Cuban 

Navy in exile, will be a technical advisor. 

Otto Valdes Castillo, of New York, who has 

been assisting in preparing the story, reports 

he has been threatened for giving information 

about the ill-fated invasion. The 

filming will be done in the Florida Keys 

and Watson has opened an office in 508 

Ainsley Bldg., Miami. 

Howard Pettengill, advertising and 

publicity director for Florida State Theatres 

for 20 years, has left the company to 

enter the advertising field. Pettengill became 

Florida State's fir.st state director of 

advertising in 1943 and returned here in 

1954. He has master-minded many world 

premieres and his ad campaigns have been 

adopted by other theatres in various parts 

of the country. 

13 North Carolina Stars 

Invited to Trade Fair 

CHARLOTTE — Thirteen celebrities 

of 

the entertainment world, who either lived 

or were born in North Carolina, have been 

personally invited by Gov. Terry Sanford 

to attend the state's International Trade 

Pair here April 28. 

Hargrove Bowles jr., chairman of the 

state board of conservation and development, 

sponsors of the fair, said a "recognition 

ceremony" — would be held in honor of 

the stars "the first ever staged by any 

state so far as we can determine." 

"A number of the celebrities already have 

indicated they will be able to participate 

and that their formal acceptances will 

reach the governor's office shortly," Bowles 

said. He did not indicate which stars 

acknowledged the invitations. 

The 13 include: 

Ava Gardner, Smithfield, actress: Andy 

Griffith, Mount Any, actor: Sidney Blackmer, 

Salisbm-y, actor; Kathryn Grayson, 

Winston-Salem, singer-actress: Anne Jeffreys, 

Goldsboro, singer-actress: Kay 

Kyser, Rocky Mount, retired band leader; 

David Brinkley of Wilmington, TV newscaster; 

Skinnay Ennis, Salisbui'y, vocalist 

and band leader; Betty Johnson, Guilford 

and Mecklenburg counties, singer: Edward 

R. Murrow, radio-TV news analyst, now director 

of the U.S. InfoiTnation Agency; 

Randolph Scott, Charlotte, actor; John 

Scott Trotter, Charlotte, band leader, and 

Cai-1 Sandburg, Flat Rock, poet-biographerfolksinger. 

The trade fair will be held in the Charlotte 

Coliseum. The show involving the 

celebrities will be held in the nearby Ovens 

Auditorium. 

UA's "The Norman Vincent Peale 

will star Don Murray in the title 

role. 

Shirley Booth to Get 

Presidential 

Assist 

Story" 

From Western Edition 

Hollywood—Oscar and Emmy winner 

Shirley Booth has an appointment 

with President Kennedy in the White 

House on March 14 in her capacity as 

chairman of the 1963 Easter Seal Campaign 

for Crippled Children. 

Miss Booth's meeting with the President 

will be given blanket coverage by 

television, radio, newspapers and 

magazines. 

JACKSONVILLE 

ârvin Skinner, veteran salesman on 

Thomas P. Tidwell's staff at 20th-Fox 

has left film distribution to open his independent 

booking agency at 6818 

Oakwood 

Dr. His initial accounts are C. B. Chambers' 

three theatres at Homestead, the 

Palms and Ace indoor houses and the 

Breezeway Drive-In . Rigg, former 

booker with the local Paramount office, 

opened his Specialty Booking Service in 

Buford Styles of 

Atlanta February 8 . . . 

Atlanta, who managed the local Universal 

branch for many years, is now covering the 

Florida territory for the Can Releasing 

Corp. 

Herb Bennin, MGM division manager from 

Atlanta, and Bob Capps, local MGM manager, 

left for St. Petersburg to attend an 

advance invitational screening of "Mutiny 

on the Bounty" at the Center Theatre . . . 

R. J. Ingram, who recently retired as Columbia's 

district manager in Atlanta, came 

in town for a visit with the local Columbia 

staff and other friends along Pilmrow. 

Fred Mathis, Paramount manager, presented 

advance screenings of "My Six 

Loves" and "Papa's Delicate Condition" at 

the Studio Theatre . Tomlinson, 

Warner manager, sent out formal invitations 

to civic leaders for a morning screening 

of "Spencer's Mountain" at the Florida 

Theatre February 19 . . . Vivian Ganas and 

members of her WOMPI industry service 

committee served as hostesses for the gala 

opening of "Phaedra," which Iva Lowe, 

WOMPI manager of the San Marco Art 

Theatre, staged the night of Febi-uary 8 

for a large group of foreign film fans. 

Mary Hart, WOMPI finance chairman, 

sponsored the first 

in a series of Tupperware 

home parties in a new fund-raising 

drive for the WOMPI treasury ... A group 

of WOMPI members served as hostesses at 

a valentine birthday and card party held 

for residents of the All Saints Home for 

the Aged . Smoat is a new booker's 

clerk at the MGM office . . . Marty 

Shearn, manager of the downtown Center, 

staged a sneak preview of "Two for the 

Seesaw" during the fourth and final week's 

run of "Gypsy." 

Vincent Price's name was featured in two 

openings here on the same day (8> when 

"The Raven," his latest horror film, opened 

at the downtown Florida and his art collection 

was placed on public display in the 

lobby of Sears. Roebuck . . . Danny O'LeaiT. 

Edgewood staffer, enjoyed a sea voyage to 

Philadelphia as the guest of his uncle, captain 

of a frigate in the British Royal Navy. 

The Folksters, a sensational quartet 

formed here last year, completed their 

graduation from coffee houses in an appearance 

at the Civic Auditorium before 

leaving for Hartford, Conn., on the first 

leg of a national concert tour under the 

aegis of the Morris Booking Agency. 

Filmrow visitors included Mack Grimes, 

Bailey Theatres, Atlanta; Hany Dale. Lake 

Butler: Mr. and Mrs. R. C. Bailey . Blountstown; 

Thomas E. Bell, Victoria, New 

Smyrna Beach, and Dave HaiTis, Temple. 

Perry . Friedman, auditor from New 

York, completed a tour of duty at the 

local MGM office . . . Charley Turner. 

MGM salesman, left here for a series of 

meetings with south Florida exhibitors. 

Bob Baugh, former head shipper at the 

20th-Fox branch, is now on French Harvey's 

staff at the Florida State Theatres 

warehouse 

. . . First-nan holdovers of the 

week were "Phaedra" at the San Marco Art 

Theatre and "The Longest Day" at the Five 

Points . films arriving on local 

screens were "Diamond Head" at the 

Florida and "40 Pounds of Trouble" at the 

suburban Town and Country. 

The ten local drive-ins are equally divided 

in price policies. Five circuit—operated 

outdoorers—the Atlantic, Main Street, Midway, 

Noi-mandy and Southside—sell tickets 

to individual patrons. Five independents 

Air-Base, Lake Forest, Pinecrest, Ribault 

and Twin Hills—have adopted a policy of 

admitting patrons at "$1 a carload" ... It 

is reported that three new theatre operations 

will get underway this year in local 

suburbs. New drive-ins are planned by the 

Kent Theatres circuit and the Hei-man 

Meiselman circuit and a new walk-in theatre 

has been announced for the Normandy 

shopping center by John G. Broumas of 

Chevy Chase, Md. 

Three CJA Groups Guests 

At 'Divorce' Premiere 

MIAMI— "Divorce—Italian Style." winner 

of the Cannes Film Festival, will be premiered 

at Wometco's Parkway Theatre 

Coral Way Wednesday night i20i for 

members of three groups In the Combined 

Jewish Appeal. Construction, real estate 

and insmance division workers will attend 

as special guests. 

David B. Fleeman, chairman of the construction, 

real estate and allied trades division, 

announced that the event is being 

sponsored by a group of leaders in the division 

and of the trades and professions 

council. Al Ossip and Harry Diamond are 

insurance chairmen. 

A short slide film also will be shown 

depicting the work of the Greater Miami 

Jewish Federation's local agencies, and the 

overseas activities of the United Jewish 

Appeal. 

Daniel Neal Heller, chairman of the 

speakers bureau of the Federation, will do 

the commentary for the slide film. 

"Divorce—Italian Style" also wîll open 

February 20 at Wometco's Mayfair, Sunset 

and Normandie theatres. 

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BOXOFFICE February 18, 1963 

SE-7

"The 

_ 

MEMPHIS 

yariety held a Heart of Variety ball Saturday 

night (16) at club headquarters 

honoring Miss Variety of 1963, Gail 

Sammons. who was selected in a contest 

which attracted more than 100 applicants. 

WOMPI Ann Hutchins, 

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has recovered and has returned home from 

a Memphis hospital. She lives in Corning 

. . . Margaret Irby, Howco, has been named 

chairman of the WOMPI International 

Ass'n nominating committee . . . The 

March of Dimes campaign received many 

hours of assistance from Memphis WOMPI 

members during January and February in 

the typing and mailing of letters. 

Scott Lett, sales manager for Howco, and 

Charles Arendall, Howco manager, returned 

from a trip to New Orleans and left 

for a business trip to Nashville. 

Eugene S. Echols, Memphis, had more 

than a casual interest in the 20th-Pox film, 

"The Longest Day," now playing at the 

Strand. Echols jotted down his memories 

of the D-Day invasion for Cornelius Ryan, 

author of the book and screenplay. Echols 

received a credit line in the book. 

Jerry Berger, who was well known in 

Memphis and a frequent visitor in his job 

as advertising-publicity director for 20th- 

Fox, has been promoted. Berger is the new 

director of advertising and publicity for 

Pox in South Africa, with headquarters 

at Johannesburg, effective March 2. 

R. L. Bostick, southern manager for National 

Theatre Supply Co., Memphis, attended 

the Texas Drive-In Theatre Owners 

convention in Dallas . . . Amelia Ellis, 

Ellis Drive-In, Millington, is a patient at 

Baptist Hospital in Memphis. 

Visiting exhibitors from Arkansas included 

C. R. Bonner and his father, C. F. 

Bonner, Community, Pine Bluff; William 

Elias, Elias Drive-In, Osceola: Jack Noel, 

Maxie, Trumann; Gordon Hutchins, 64 

Drive-In, Russellville ; Jack Lowrey, Ritz. 

Russellville: John Staples, Carolyn, Piggott: 

B. L. Brixey, Starlite Drive-In, Gassville, 

and Eddie Holland, Rialto, North 

Little Rock. 

Guy Amis, Princess, Lexington; W. P. 

Ruffin jr., Ruffin Amusements Co., Cov- 

. . . 

ington; and Louise Mask, Luez, Bolivar, 

R. O. 

were in town from Tennessee . . . 

Bryan, Strand, Clinton, Ky., and Prank 

Heard, Lee Drive-In, Tupelo, Miss., were 

booking in Memphis . . . T. A. Ray has 

The 

closed the Yell at Yellville, Ark. 

Melbourne Theatre at Melbourne, Ark., has 

been closed. 

Loew's Downtown State 

Up for Sale in Memphis 

MEMPHIS—Anybody need a great big 

beautiful theatre on Main street in Memphis 

where many of the great hits such as 

"Gone With the Wind" have been shown? 

Well, sir, Loew's State is up for sale. 

Orville Crouch of Washington, southern 

division manager for Loew's. said his company 

has talked to several persons but 

hasn't come up with a deal yet. 

A downtown civic theatre is being considered 

by one group which has expressed 

interest in purchasing the big State, a 

2,235-seat theatre which always has been 

a first run. 

Loew's also owns, operates and will retain 

the Palace Theatre in downtown Memphis. 

Between Cinerama features, the Palace 

shows regular first-run films. 

'Longest Day' Spells 

Biggest Memphis Hit 

MEMPHIS — "The Longest Day," 20th- 

Pox, playing on a reserved seat schedule 

at advanced prices, did 300 per cent of 

average business at the Strand the opening 

week. 

(Averoge Is 100) 

Guild—Shoot the Piano Player (Astor) 75 

Molco^40 Pounds of Trouble (Univ) 150 

Palace— Swordsmen of Siena (MGM); The Sovoge 

Guns (MGM) 100 

Plaza— Who's Got the Action? (Pora), 2nd wk. . . 90 

Stote—The Password Is Couroge (MGM) 100 

Strond— The Longest Day (20th-Fox) 300 

Studio— Never on Sunday {LopertJ, revival 100 

Warner— Sodom and Gomorrah f20th-Fox), 2nd wk, 100 

F-37 Re-Elects President 

From Mideast Edition 

CINCINNATI—lATSE Local F-37, at its 

annual meeting January 15, re-elected 

Tony KnoUman, 20th-Fox head booker, as 

president and business agent and Ann 

Keck, Warners secretary, as secretarytreasurer. 

Newly elected were vice-president, 

Nate Mutnick, MGM booker; guardian, 

Morris Hail, 20th-Fox booker; trustees 

—bookers Chic Weinberg, MGM ; Don Benning. 

Paramount, and Loraine Inabritt, 

20th-Fox secretary. Re-elected for the executive 

committee were bookers John Kallmeyer, 

20th-Fox, and Wilbur Hetherington, 

UA. 

More Work for R. Sylbert 


HOLLYWOOD—Richard Sylbert, art director 

in charge of David Susskind's filming 

of "All the Way Home," has been given 

another assignment by producer-director 

John Prankenheimer. He will handle all the 

art direction for Frankenheimer's "Seven 

Days in May, " Confessor," and 

"Flowers of Hiroshima." 

Former Para. Ejcchcmge Sold 

MEMPHIS—A one-story building at 362 

South Second, for many years the home of 

Paramount's exchange, has been sold for 

$30,000 and will become part of the Memphis 

operations of Good Foods Co. Pai-amount 

is now located at 502 South Second 

street in Memphis. 

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ROWLEYITES AT DALLAS—Managers and partners of 

Rowley llnited circuit held their quarterly meeting in Dallas during 

the Texas Drive-In Theatre Ow-ners Ass'n convention. John 

Rowley presided at the sessions on coming product, merchandising, 

concessions and advertising. Rowley announced that John 

Callahan of Oak Cliff, Dallas suburb, won the concessions contest; 

Wade Wallace of Killeen was second, and Charles Dalton 

of Mount Pleasant was third. The prize for each is an expensepaid 

trip to the Show-A-Rama convention in Kansas City 

March 5-7. 

Biackie Biacksione 

Dies, Years With WB 

OKLAHOMA CITY — Funeral 

services 

were held here Thursday i7i for W. C. 

"Biackie' Blackstone, a familiar figure In 

the motion picture business In Oklahoma 

for many years. He was 79 years old and 

was born In Poplar Bluff. Mo. In 1905 he 

moved to Pairview, Okla. 

In his early days. Biackie traveled with 

a minstrel show, playing a "Peck" horn in 

the band in the daily parades and concerts 

in front of the big tent. At night, he played 

the piano in the show orchestra. He was 

one of the original jazz piano players. 

In the early 1920s, Biackie operated the 

Cozy Theatre in Chickasha and played 

the piano, cueing the pictures as the silent 

movies unfolded on the screen. After disposing 

of his theatre, he moved to Oklahoma 

City, and became a motion picture 

salesman for the old First National Exhibitors 

Co., which later was taken over by 

Warner Bros. He traveled for Warners 

many years before being retired by the 

company several years ago. 

He is siu-vived by his wife, who lives on 

a small acreage in the western part of 

Oklahoma City near Lake Overholtzer. 

In making his round as a film peddler, 

Blackstone was in the heighth of his glory 

when he could find a piano in the home of 

an exhibitor, or in a theatre where he would 

take over and entertain the fans. He was 

always willing to entertain anybody anywhere 

there was a piano. Following the 

first turtle derby which Variety Club of 

Oklahoma sponsored several years ago at 

old Belle Isle Park, all spectators were invited 

into a large dance pavilion, where a 

jukebox was playing for dancing at 25 

cents each per session. Then Biackie spied 

a piano over in one corner and started 

playing his ragtime jazz. That just about 

ended the dancing, as the couples crowded 

around to listen. 

Blackstone was an honorary life member 

of the Colosseum Motion Picture Salesmen 

of America and also of Variety Tent 

22. 

Increased '"^'«="^t;" Production 

riuuui.iiuu 

Urged by TDITOA 

DALLAS—The Texas Drive-In Theatre 

Owners Ass'n wound up the largest convention 

in its 11 -year histoi-y Thursday i7 i 

again with an appeal to producers to increase 

production, which reached a new 

low of only 138 new pictures in 1962. The 

convention declared the making of expensive 

pictures and showing them on long, 

upped-price runs is destnactive : reiterated 

condemnation of sale of post '48 pictures to 

television, and called for self-regulation 

by producers and distributors to forestall 

censorship. A record 417 delegates were 

registered. 

Robert E. 

Davis of Sherman was elected 

chairman of the board; Albert H. Reynolds 

of Dallas, president, and A. R. Milentz of 

Liberty, third vice-president. Re-elected 

were Earl Podolnick, Austin, first vicepresident: 

S. K. Barry. San Antonio, second 

vice-president: John L. Fagan, Borger, 

secretary, and A. J. Valentine, Lockhart, 

treasurer. 

New directors, elected to three-year 

terms: Davis and Valentine: W. E. Cox, 

Seminole: Jack Arthur, Stephen ville 

Wayne Long. Monahans: Henry L. Durst. 

Kerrville: Han-y D. McCartney. Dallas; 

Bob Milentz jr.. Liberty; Eddie Joseph. 

Austin, and H. D. Griffith, Houston. 

The fifth annual John H. Hardin gold 

statuette award to "the outstanding Texas 

drive-in exhibitor for 1962" went to Bob 

Davis of Perrin Drive-In. Sherman, who 

was uppcd to 

board chaii-man of TDITOA 

after serving as president in 1961-62. 

The showman of the year award went to 

Si H. Fabian, president of Stanley Warner 

Theatres, and was accepted by Philip F. 

Harling. The presentations were made at 

the closing presidential banquet and dance 

at the Statler-Hilton Hotel, sponsored by 

the Coca-Cola Co. 

The theme of the three-day conclave 

i5-7i, was "Today's Planning Is Tomorrow's 

Progress!" 

During the work session Wednesday the 

417 delegates were told by Edwin Tobolowsky, 

general counsel of TDITOA. that members 

are upset about network tele\ision 

showings of relatively new movies on Sunday 

nights. To them, this is "Sunday 

night suicide." and a special resolution was 

passed condemning this free showing of 

late film releases. Tobolowsky pointed to 

the Febl^lary 3 showing over ABC-TV of 

"The Magnificent Seven" as an example. 

"This picture was released in 1961 and 

hasn't yet been shown at many drive-in 

theatres. It's awfully hard to get someone 

to pay 50 or 60 cents to come to a diive-in 

to see a movie they can stay home and see 

for nothing. The drive-in owners blame 

distributors for the recent movies on television 

and call it 'unfair competition.' The 

worst thing about it is these pictures are 

produced from money received from exhibitors 

from showing other pictures," 

Tobolowsky emphasized. 

The drive-in theatre owners are equally 

'Continued on next pagei 

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ITIOn PICTVRE SERUIEE Ci 

125 HYDE ST. SAN FRANCISCO (2). CALIF. 

Gerald L. Karski. . . Presideat 

BOXOFHCE February 18, 1963 SW-1

Increased Film Production Urged 

In Resolution Adopted by TDITOA 

Earl Podolnik. president of Trans-Texas Theatres and convention chairman, 

opens the Wednesday breakfast meeting sponsored by American International Pictures. 

I Continued from preceding pagei 

disturbed over pay television. A pay television 

station has been licensed on an experimental 

basis in Hartford. Conn., by 

the FCC. "They, these stations, are going 

to bid for the same entertainment dollar 

that we are. They also will be bidding for 

the same pictures as we," he said. 

New lieutenant governor Smith, a Lubbock 

exhibitor, at the Thursday afternoon 

business session, told the delegates: "I don't 

know of any individual business that has 

been harassed as much as the theatre business, 

but the public never hears of the good 

the exhibitors and theatre owners do. As to 

the possibility of censorship, sometimes I 

think that some people would do away with 

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BOXOFFICE Febmary 18. 1963 SW-3

. . The 

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OKLAHOMA CITY 

Jîck C'rumpler. operator of the Gentry and 

69 Drive-In at Chccotah. has been very 

busy for the past few months. In addition 

to his theatre operations he is also Checotah's 

city manager. Due to the influx of 

workers on the nearby Eufaula dam project, 

many new homes are being constructed in 

the town. Dick has charge of laying new 

w-ater and sewer lines and paving of streets, 

and little time for the operation of hi.s 

theatres, but when this is all over and the 

dam has been completed he is very optimistic 

about the future economy of the 

town and hopes it will prove very beneficial 

to the grosses in his theatres. 

City manager Crumpler was here conferring 

with Gov. George Nigh and 

several other interested parties from eastern 

Oklahoma who were planning to construct 

two large lodges on the shores of 

Lake Eufaula. He was instrumental in helping 

the interim governor in lining up a 

committee who would sign a contract for 

the construction of the lodges. Crumpler 

is a former director of the Water Re- 


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sources Ass'n of several midwestern states, 

and recently attended a meeting of the 

association in St. Louis. Dick was a close 

personal friend of the late Senator Robert 

S. Kerr and worked with him on several 

of the water projects in Oklahoma. When 

the Eufaula dam is completed. Checotah 

will be bounded by water on three sides, 

some of it very close to the city limits. 

In Eufaula we had a few minutes with 

Mil Dowling, who operates the Palace Theatre 

and the Decoy sporting goods store. 

He is also vitally interested in the Eufaula 

dam project and the two lodges. He, too. 

spent time in Oklahoma City on behalf of 

the lodges. Several years ago while the 

dam project was still in the drawing 

stages Dowling saw the handwriting on 

the wall, and in order to get in on the 

ground floor, he opened the sporting goods 

shop. He reports good business in the theatre 

and sport shop during the construction 

of the big dam. Eufaula. like Checotah. 

will be bordered by water on thiee sides 

up to the city limits. After a few minutes 

with Dowling, he took off for a Chamber 

of Commerce meeting of which he is president. 

Dale Smith, who operates the Movie 

Park Drive-In in Siloam Springs, Ark., recently 

moved into a newly constructed 

home in the blackjacks in the northern 

part of town. Dale supervised the building 

of the new home, but is not looking forward 

to all the work he is going to have 

to do to get a yard started in the blackjacks. 

As soon as the weather breaks 

he is starting work on his drive-in which 

he hopes to reopen about April. 

AMARILLO 

Calem Productions, which shot "Hud" at 

Goodnight and Claude last spring for 

Paramount release, has announced plans to 

film "The Gay Place" in and around Austin 

with a June 1 starting date. This new one, 

which will be released by Columbia Pictures, 

will star Paul Newman and be directed by 

Martin Ritt. The screenplay will be based on 

the novel of the same name with its plot involving 

the Texas legislature. 

. . 

Interstate city manager Jack King authorized 

the overhauling of the Paramount 

screen curtain track and curtain motor 

placement along with the complete auditorium 

relamping, including the center 

chandelier, under the supervision of Brown 

Wilson . Paramount projectionist Jimmy 

Cheshire has become the area RCA field 

man to service wire service teletypes in 

radio and TV stations covering the Panhandle 

and Plains and a part of Oklahoma. 

Palo Dure Drive-In projectionist James 

E. Anderson became the father of another 

daughter recently. During the day Anderson 

teaches social sciences at James Bowie 

Junior High School. He now has four 

children . Tascosa Drive-In is again 

blocked off at its entrance by the expressway 

construction. However, the place has 

remained open every night behind the barricade 

. . . This city enjoyed two weeks of 

summertime weather before temperatures 

went back to normal over the weekend. On 

Sunday aOi a slow rain began, the first 

moisture since December 2. Naturally this 

came about preceding a trip to Dallas by 

this reporter, the first one there in 18 

months, delaying our visit to the Texas 

Drive-In Theatre Owners Ass'n convention. 

Twin projectionist Charles A. Fetters, who 

badly mangled his thumb in a freak accident 

a couple of months ago, now has the cast 

and bandage off and reports the tip that 

had to be fitted back is still extremely tender. 

SAN ANTONIO 

âle Robertson, Hollywood, took in the San 

Antonio Livestock Exposition and Rodeo 

. . . Augmenting the four day stage show at 

the National Theatre were Senor Marcelo 

and Leila Guizar, both well known to Latin- 

American theatregoers. . actor 

Chill Wills came in from Hollywood for a 

brief visit . . . Laurel Goodwin, star of Paramount's 

"Papa's Delicate Condition" which 

opens at the Majestic soon, was here beating 

the drums for her newest picture. 

Douglas Largen. erstwhile actor, theatreman 

and film tradepaper writer, and Lessie 

Marshall were married here recently . . . 

Ramerio Cortes, emcee and stage show 

booker, was in town from his Los Angeles 

headquarters . . . Visiting the film offices 

were Sergio Martinez, the Azteca. Houston; 

Jose Martinez, the Zavala, Batesville; 

Blondie Hubbard, Hub Drive-In. Pearsall; 

Raul Solis, Jersey Drive-In. Falfurrias, and 

Mamberto Villareal, El Charro Drive-In, San 

Antonio. 

The Austin American said Colimibia Pictures 

plans to make a film there this summer. 

The Austin coordinator of the venture 

is Buck McCuUough. operator of the Forty 

Acres private club and hotel. He said that 

the cast will include Paul Newman and 

Predric March. The picture is titled "The 

Gay Place." 

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'Mutiny' Scores 350 

In Omaha Opening 

OMAHA—The floodgates were opened 

when the Cooper Foundation Theatres reopened 

its Cooper Theatre here with 

"Mutiny on the Bounty" and sellouts have 

been numerous. The first week's run hit 350 

per cent of average, City Manager Jack 

Klingel reported, and the advance ticket 

sales continue to be heavy. Other first-run 

offerings in Omaha were good as a rule, including 

two holdovers and a plus-average 

week for "Who's Got the Action?" at the 

Orpheum. 


Admiral—A Child Is Woiting (UA), 2nd wk 110 

Cooper—Mutiny on the Bounty (MGM) 350 

Indian Hills—The WondertuI World of the 

brothers Grimm [MGM-Cincrama), 7th wk 250 

Omaha—Sodom ond Gomorrah (20th-Fox), 2nd wk. tOO 

Orpheum—Who's Got the Action? (Para) 135 

State—The Password Is Courage (MGM); Kill 

or Cure (MGM) 75 

Only 4 Mill City Houses 

Go Above Average Mark 

MINNEAPOLIS — Boxoffice 

percentages 

looked more like golf scores in the Mill City 

this week as only six of the 12 first-run 

houses managed to break 100. MGM -Cinerama's 

"The Wonderful World of the 

Brothers Grimm," 28th week at the Cooper, 

easily outdistanced everything else, with 

only the reissued "An American in Paris, " 

debuting at the St. Louis Park, coming 

close with 135 per cent. "Mutiny on the 

Bounty," in a seventh week at the Academy, 

held up well at 120 per cent. 

Academy—Mutiny on the Bounty (MGM), 7th wk. 120 

Campus—Fate of o Man (UA) 100 

Century—Gypsy iWB), 7th wk 70 

Cooper—The Wonderful World of the Brothers 

Grimm (MGM-Cinerama), 28th wk 1 60 

Gopher— In Search of the Costowoys (BV), 7th wk. 100 

Lyric—The Robe (20th-Fox), reissue, 2nd wk 90 

Mann—The Longest Day (20th-Fox), 17th wk. .. 90 

Orpheum—Toles of Terror (AIR), 2nd wk 90 

State—40 Pounds of Trouble (Univ) 120 

St. Louis Park—An Americon in Poris (MGM), 

reissue 1 35 

Suburban World— Crooks Anonymous (Janus), 

2nd wk 80 

World—Two for the Seesow (UA), 3rd wk 90 

First-Run Levels Continue 

To Droop in Milwaukee 

MILWAUKEE—Grosses for the second 

week in a row were below normal. The 

weather's been murderous on the boxoffice. 

The best figure reported was on "40 Pounds 

of Trouble," leading the first-run setup. 

With 'Variety Club Week in the offing and 

plenty of recognition being given locally, 

perhaps some of this will rub off to increase 

the traffic. 

Downer— Riff Roft Girls (Cont'l) 120 

Palace—The Longest Day (20th-Fox), 7th wk 125 

Riverside—Who's Got the Action? (Para) 100 

Strand— Mutiny on the Bounty (MGM), 7th wk. ..125 

Times— Divorce— Italian Style (Embossy), 6th wk. 125 

Towne—40 Pounds of Trouble (Univ), 2nd wk. ..140 

Warner— Samson ond the 7 Mirccles of the World 

(AlP) 125 

Wisconsin—Sodom ond Gomorrah (20th-Fox), 

2nd wk 125 

'Get-Acquainted' Party 

On Variety Week Program 

OMAHA—One of the activities of Tent 

16 in observance of Variety Clubs International's 

"Variety Week" was a getacquainted 

party for press. TV, radio folk. 

Chief Barker Don Shane and members of 

his crew were hosts at the gathering at the 

Fonim Room of the Sheraton-Pontenelle 

Hotel. Making good the chief barker's 

promise, there were "no speeches and no 

solicitations." 

Madison s 

One-Man Film Censorship 

Gives Way Under Newspaper Attack 

MADISON, WIS. — The recent disturbance 

over the censoring approach regarding 

"Phaedra" at one of the local theatres 

has developed a number of reactions. 

The Madison Capital Times took a 

mighty dim view of the police inspector's 

walking into the theatre and asking that a 

few scenes be deleted on pain of having the 

theatre closed. According to the editor, the 

inspector has taken upon himself too much 

authority. 

Following a few editorials and articles 

on the matter, which subsequently brought 

a number of letters to the editor protesting 

the inspector's "uncalled for" action, the 

chief of police was quoted as saying he 

would favor taking the censorship work out 

of the police department and suggested 

that a civic group do the censorship honors. 

In sounding out thinking on this censorship 

business, the paper in its "Question 

of the Day" column, came up with some interesting 

responses to the question. 

PAYS $2 PER QUESTION 

To encourage readers, the paper pays $2 

for each question submitted and used. The 

"inquiring reporter" was stationed at 

Sentry Foods. The question: Should Movies 

Be Censored? If So. How? 

The five responses published were obtained 

from two homemakers, a salesman, a 

Department of Agriculture worker and a 

telephone installer. Their answers are 

shown below. 

Homemaker (ai : "I've been doing some 

reading about that through our church 

paper. I believe perhaps stricter control of 

moral standards by the producers themselves 

would handle the problem—the industry 

enforcing a code, rather than government 

censorship. I don't favor the government 

stepping in. The local theatre 

owner should be more concerned, too." 

TRUSTS PUBLIC'S JUDGMENT 

Homemaker

Goodi 

. . Heinle 

MINNEAPOLIS 

. 

i which has been as 

mediocre as the boxoffice grosses lately i 

por once the biegest news in the Mill City 

isn't the weather 

but this: Macos Century will premiere the 

much-discussed $40 million, foiu-hour-plus. 

20th Century-Fox Liz Taylor-Richard Burton 

epic. "Cleopatra," in its Century Theatre. 

Minneapolis, on June 12 as part of a 

70-city saturation campaign. Hard tickets 

and 14 shows a week will be the policy. 

Tom Martin, local Century manager, is 

much enthused and reports favorable public 

response even at this early date. The 

official announcement was made by Maco 

president C. W. Winchell last week in the 

Minneapolis Star. 

Pastoral discount coupons are still flowing 

into the Lyric Theatre. Minneapolis. 

and the Riviera Theatre. St. Paul, on "The 

Robe." Last week it was reported that 54 

per cent of the matinee audience for the 

first weekend were coupon-holders, and the 

second weekend had a return of 53 per 

cent. Not bad, as once again there wasn't 

an empty seat in the house at the Lyric 

all Sunday afternoon. 

Jerry Benane, stagehand at the Lyric, 

died Saturday i9i at his home in Minneapolis. 

Jerry had been at the Lyric from 

the days of the "Blue Mouse," some 27 

years ago. He was one of the most wellliked 

stagehands on Hennepin avenue, and. 

needless to say, there will be an emptiness 

at the Lyric for some time to come. He was 

74. 

Seems that there is some mild competition 

in the making for novel canopy decor. 

Cutout letters have been seen around the 

Loop as well as a giant-size Jackie Gleason 

"Gigot " cutout, but this week Bud Wiggins, 

manager of the State Theatre, has 

Tony Cui-tis. Suzanne Pleshette and Claire 

Wilcox in a sitting pose on top of the marquee. 

Cutouts were made from the 24-sheets. 

It really attracts the eye, and, by the looks 

of the percentages this week, did the trick 

in selling tickets. 

Genevieve Donovan, cashier at Columbia 

for 33 years, was guest of honor at a retirement 

party given at the home of Bryon 

Shapiro, branch manager. She was presented 

with a strong of cultured pearls. 

After a vacation of travel. Miss Donovan 

will make her home in Milbank, S.D. Her 

replacement in the Minneapolis office is 

Mrs. Janice Moore. 

Roger Dietz, formerly head booker and 

more recently a member of Columbia's 

Mill City branch sales staff, has been 

dropped in a realignment of branch personnel 

. . . Theatre closings: Walla, Wal- 

Professor Showman Saysi 

Always Get Yoar / 

SPECIAL 

/ 

/ i 

Frain 

Gm4 W Due^dablt 

The Quality U The Fme«t . 


halla. N.D.: Arcadia. Hannah, N.D.; Gem. 

Balaton— all closed for land because ofi 

the winter. 

Bill Diehl, popular St. Paul Dispatch columnist, 

devoted an entire recent column 

to urging students to attend the MGM 

World Heritage Series pictures. They are 

being shown at the Orpheum Theatre. Minneapolis. 

Freeman Parsons of Sauk Centre was reelected 

president of the Northwest Tlieatre 

Corp. at the recent annual meeting. Other 

officers, all 

re-elected, are James G. Randgaard. 

Staples, treasurer, and Mrs. Dorothy 

Duray. Minneapolis, secretary. The 

board includes Donald W. Buckley. Redwood 

Falls: Fred Schnee, Richfield: James 

G. Randgaard. and Charles Creamer. Minneapolis. 

They. too. had all served previously. 

MILWAUKEE 

^Jonte Blue, veteran of the silent movie era. 

was the honored guest at Press Club 

manager George Moffat's annual circus 

party Sunday i3i. Blue flew in from Hollywood 

for the occasion, which was a benefit 

for the Shrine Circus. Last year Moffat 

sent 500 youngsters to the circus. 

Everyone donated his services for the affair, 

even Frank Fischl. the club's chef, 

who picked up the tab for the sumptuous 

dinner. Contributions amounted to more 

than $300. It also gave the club's mixologist 

Louis A. Theurer. a star of the silent 

era in his own right, an opportunity to 

swap "the good old days" with Monte. 

"Louie" has appeared in roles with Francis 

X. Bushman. Beverly Bayne. Wallace 

Beei-y. Gloria Swanson and others of that 

period. And by the way. the 500-pound 

brass bell from the ship Milwaukee lused 

to start things off) was gonged by Estelle 

Steinbach. managing director of the Strand 

Theatre. She happened to be sitting beside 

the bell and was signalled by emcee Cliff 

Bermack to get the proceedings under way. 

Al Camillo. veteran showman here, was 

tendered a farewell testimonial dinner at 

swanky Aliota's. Al was an executive for 

years with various circuits and put over 

some of the biggest promotions ever attempted 

in these parts. His most recent 

was for the Ti-app family film. He is now 

associated with General Theatrical Co. of 

San Franci.sco as booker-buyer. Universal's 

Pat Halloran and Delfts Fred Florence 

were responsible for the turnout of about 50 

folks from the industi-y. 

State senators Nomian Sussman and Lynn 

Stalbaum have introduced a bill at Madison 

which would change the lottery laws to 

permit Wisconsin residents to participate 

in radio or TV contests by sending in their 

names. Exhibitors have long felt the need 

for a change in the lottery law, since every 

time they want to run a contest of one sort 

or another, the lottery law is held up to 

restrict or limit the possibilities. If the 

bill is passed, this may mean the opening 

wedge, for showmen. 

Joe Reynolds, manager of the Towne 

Theatre, is heading up an as yet unnamed 

group of youngsters in the deserving and 

underprivileged category. He is being assisted 

by newly elected sheriff "Mike" 

Wolke. who has accepted the title of 

Variety Club's honorary chairman of the 

underprivileged children's group. Reynolds 

expects to amass the largest number of 

names ever collected and has a number of 

plans under consideration for promotion. 

He expects the results to bring increased 

busine.ss to the Towne Theatre and other 

hou.ses. 

Earl L. "Duke" Clemens, pianist, died here 

at the age of 53 February 2. He began playing 

the piano professionally at 17 and at 

one time had his own band, which played 

at the Riverside Theatre and on radio stations. 

Of late he has Ijeen playing night 

club engagements. He joined the Milwaukee 

Musicians A.ss'n. Local 8. in 1936. 

Add to the film ratings in Boxoffice's 

Index, those of the Better Films Council of 

Milwaukee County. They are as follows: 

Family: I'Very Goodi —My Six Loves: 40 

Pounds of Trouble: Swordsman of Siena: 

Papa's Delicate Condition. iGood) —It's 

Only Money. Adults and Young People: 

(Excellent! —Mutiny on the Bounty: The 

Longest Day. iVery Goodi —Damon and 

Pythias: The Password Is Courage: i Goodi 

—A Child Is Waiting. iFain —Tower of 

London. Adults; 

i 

—Gypsy: Sodom 

and Gomorrah: iPain —Where Ti-uth Lies 

and Phaedra. 

OMAHA 

prank Hannon, manager of the Warner 

Bros, exchange in Omaha before it was 

merged with the Des Moines branch several 

years ago. has been in Clarkson Hospital a 

couple of months. Frank was with Warners 

approximately 30 years . . . A. E. 

Thacker jr.. who has the State Theatre at 

South Sioux City, flew to St. Louis to participate 

in the Missouri river improvement 

Reports are that 

project discussions . . . 

Dorothy Weaver is so pleased w'ith her new 

job at Modern Sound Pictures that she 

turned down an offer to join the staff of a 

film exchange in San Francisco. Dorothy, 

who probably tops the feminine list in years 

of service on Filmrow in Omaha, went to 

Modern Sound when the 20th -Fox exchange 

here was closed. 

Whether it was the spring thaw ithat 

lasted about two daysi or the flipping of 

the calendar to February, drive-in exhibitors 

have shown a flurry of activity on the 

Row- in hopes of an Easter opening date. 

Among those who came in during the balmy 

spell were Mr. and Mrs. Edgar T. Becker, 

who have purchased the Hi-View Drive-In 

at Hartington from Adrian Mueting of 

Pocahontas. Iowa . Saggau. veteran 

exhibitor at Denison. Iowa, is recuperating 

from the flu. 

Meyer Stern, the sage of the Row and 

representative for American International 

Pictures in this territory, said "The Raven." 

showing at the Varsity in Lincoln and 

Orpheum in Sioux City, ranked among the 

best business-getters he has had . . . Willis 

Warner, who has the Hilltop Drive-In at 

Port Dodge. Iowa, reports a busy season at 

his bowling alley there. 

Vern Brotvn is scheduled to take over the 

(Continued on page NC-4i 

NC-2 BOXOFFICE Febi-uary 18, 1963

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Harry Melcher Enterprises 

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BOXOFFICE Febi-uaiy 18, 1963 

NC-3

. . Richard 

. . Walt 

Requiem for 

a Theatre 

The following requiem for a theatre appeared in a recent edition of the 

StrawbcriT Point dowai Press-Journal. Thanks to its writer, editor Vic Gallo. 

the "interment" was fitting the dignity of a proud lady. 

Funeral services for the Orpheum although they proved beyond a shadow 

Theatre in Strawberi-y Point will be held of a doubt that the public still wanted 

in the latter part of next week. Manager 

John Schloss will officiate at serv- 

not want to pay for them. 

movies, they also proved that they did 

ices. Burial will be in the minds of the Dr. Schloss. upon the advice of consulting 

physicians, administered some 

people of the area. 

The Orpheum Theatre, born in Strawberry 

Point several decades ago. lived a institution in that much-asked for stu- 

"miracle dings" in the dying days of the 

colorful life. During her early days she dent prices were installed. These dnigs, 

was a much appreciated child and proved to cure little and the malady increased 

even more than it was originally. 

climbed to her peak during the war and 

postwar days. Following the advent of Her patronage increased not at all—her 

television the Orpheum developed an income became less. 

acute case of "neglectitis" on the part of In her dying days the Oi-pheum. although 

ill. was veiy seldom visited by 

the people of the area and became vei-y 

friends and neighbors who undoubtedly 

ill. She almost expired several times 

during the past few years but transfusions 

and the care of "Dr." Bob 

Thomas managed to pull her through for 

another hack at the world. 

The Orpheum was given another 

transfusion last winter and the task of 

nursing her back to health fell to the 

hands of "Dr." John Schloss who. at 

times seemed to have her well on the 

road to recover^'. At one time during the 

summer months the Orpheum. although 

on her sick bed. was hostess to 

the entire area and was once again the 

scene of full houses reminding one of the 

old days. Unfortunately those full 

houses were "free" to the public and, 

DES MOINES 

Jôrrie Steinman left town with a wide 

grin. The Man from Minneapolis was 

quite pleased with cooperation of Des 

Moines public school authorities on his 

campaign for MGM's Heritage series of 

classic films which opened here at the 

Paramount February 14. 

In for "The Longest Day" preview were 

Mr. and Mrs. Roy Metcalf from Cedar 

Rapids and Nick Yiannis of Dubuque. 

Loud praise was accorded the 20th-Fox film 

by the preview audience at the Ingersoll 

Theatre February 7. The picture will open 

here February 20 with a Heart Fund benefit, 

followed by the reserved-seat run at 

the Ingersoll the following day. 

Exhibitors George Carpentier and Bob 

Danico from the Quad-Cities area and Bob 

Malek. Independence, visited Filmrow during 

the week . . . Bill Krueger of St. Louis, 

representing K. Gordon Murray, is busy 

in this trade territory this month. 

Nat Nathanson, Allied Artists district 

manager and midwest representative for 

the Variety Club, was in the Iowa capitol 

and attended a luncheon with the local 

Variety crew at the Standard Club. He 

had hoped to be on hand for the Des Moines 

tent's installation and inaugural ball Saturday 

but a severe cold and fever sent 

him back home to Chicago a day early. 

You can't beat atmosphere. And the local 

Columbia exchange has gone all out with 

exotic Hawaiian decor to let exhibitors and 

the world know about "Diamond Head." 

felt sorry for her in her plight but 

nevertheless were unable to visit her in 

spite of the fact that she was dying. 

Had many of these visits occurred, 

physicians in charge feel that she might 

have taken heart and pulled through her 

last malady. 

It is significant that in her dying 

days the Orpheum in Strawben-y Point 

wUl go out in a blaze of glory by playing 

host to the much-talked about "The 

Music Man"—as her next-to-last show. 

She is preceded in death by many of 

her brothers and sisters. Sui-vivors include 

the movie fans of the area. She 

will be missed by many. 

The 13th street office, with its palm trees, 

pineapple, fishnet and grass skirts, is so 

Waikiki that a visitor imagines he hears 

the rush of waves on a sandy beach. There's 

even Hawaiian music piped in and friends 

are hoping Joe Jacobs, exchange manager, 

will cook up a luau in his lei! The film 

opens in Des Moines at the Capri Theatre 

February 21. 

"The Robe" has been re-released by 20th 

Century-Fox and Dave Gold, manager of 

the local Fox exchange, points to some good 

merchandising of the film in the Minneapolis-St. 

Paul area. Theatre discount 

coupons were made available through 

churches for the picture. Result—a solid 

bit of business in the Twin Cities. 

Des Moines Services Held 

For Exhibitor Jake Cohen 

DES MOINES — Funeral services 

were 

held here February 7 for Jake Cohen. Ottumwa 

theatre operator for nearly 40 

years. Cohen died after suffering a heart 

attack in Phoenix. Ariz., where he had been 

vacationing. He was 69. 

He entered the theatre business in Ottumwa 

in 1923 and was associated with 

Central States Theatre Corp. Earlier, he 

had been with Tri-States Theatre Corp. In 

Des Moines and at one time had operated a 

theatre at State Center. 

Surviving are his wife Paye: a daughter, 

Mrs. Paul Molmud of Los Angeles, Calif.; 

his son Bernard of Davenport, four sisters 

and two brothers. 

Lopert Pictures" "Electra" is based on the 

ancient Greek play of Euripides. 

OMAHA 

I 

Continued from page NC-2i 

. . . Ernia 

Riallo Theatre at Missouri Valley February 

28. The Rialto was among the movie holdings 

of the late Nate Sandler ... Ed Cohen, 

Columbia .salesman, is still having to take 

therapy for a back injury suffered in an 

accident the first of the year 

DeLand. United Artists booker, visited her 

home in Osceola last week and brought her 

mother back for a visit in Omaha. 

Mr. and Mrs. Dwight Hanson of the 

Golden Buckle Theatre at Rockwell City 

have been taking "new tangled dancing" 

lessons at Fort Dodge . Max of 

the Max Theatre at Sibley, Iowa, is sporting 

a new car. 

Janie Moore has kept the Pix Theatre at 

Woodbine, Iowa, operating at a good clip 

despite rugged winter weather. Janie is a 

high school student and her dad Ken, who 

owns the theatre, has a number of supermarkets 

in the area . Hagedone, 

owner of the Rialto Theatre at Cozad, reported 

he had lost a number of full-grown 

hogs on his farm during the severe weather. 

. . . Cecil Waller, resumed 

Mrs. Gertrude Horstman is still keeping 

the Princess Theatre at Odebolt nanning 

full steam ahead. She debated whether to 

continue after the death of her 

who 

husband 

last year 

operations at his King Theatre at Ida 

Grove after selling the lowana at Red Oak. 

has been helping his son David get a new 

meat market under way. 

Leo Thomassen of Butte, hardware store 

owner, was on the Row to book for the theatre 

he manages for the American Legion. 

Other exhibitors on the Row included Nebraskans 

Irwin Beck. Wilber: Sid Metcalf, 

Nebraska City: Tom Sandberg. Holdrege, 

and lowans John Rentfle, Audubon: S. J. 

Backer, Harlan, and A. F. Mueting. 

Pocahontas. 

516,000 Presley Discs 

Out on His New Film 


HOLLYWOOD—In the first week of its 

release, RCA Victor has shipped a nearrecord 

516.000 copies of the first Elvis 

Presley single from his new motion picture, 

MGM's "It Happened at the World's Fair." 

The new 45 is fronted by "One Broken 

Heart for Sale" and backed with "They Remind 

Me Too Much of You." two of the ten 

new songs Elvis introduces in the production 

scheduled for spring release. 

A&A Adds David Horowitz 


HOLLYWOOD — David Horowitz has 

been added to the publicity and promotion 

staff of The Associates & Aldrich Co. to begin 

work immediately on the company's 

current hit. "What Ever Happened to Baby 

Jane?" as well as two upcoming projects, 

"Two for Texas." to be produced and directed 

by Aldrich for Warner Bros, and a 

new television series to star Victor Buono. 

English composer Ron Goodwin has 

written a lush score for Universal's "Lancelot 

and Guinevere," orchestrated for 82 pieces 

with special stress on strings and brass. 

NC-4 BOXOFTICE Febmary 18, 1963

— 

— 

— 

— 

— 

, 

'Lawrence' Welcome 

Is Hearty in Detroit 

DETROIT—With the Mercury Theatre 

advertising last days on "The Longest Day," 

business got the needed shot in the arm. 

Most downtown theatres showed increased 

business with the weather break and the 

cold temperatures moderating somewhat. 

"Lawrence of Arabia" was the big leader 

here in its opening week. 


Adams The Hook (MGM), 2nd wk Not available 

Fox Not Tonight, Henry (SR), 2nd wk.; 7th 

Commandment (Crown) 135 

Grond Circus— Billy Budd (AA) 105 

Madison Lawrence of Arabia (Col) 175 

Mercury The Longest Day (20th-Fox), 15th wk. 130 

Michigan Gypsy (WB), 5th wk 115 

Polms Term ot Trial (WB) 100 

Trans-Lux Krim World Without Shame (SR), 

3rd wk 80 

"Mutiny' and 'Seesaw' Top 

Frostbitten Cincinnati 

CINCINNATI—Excepting for the continued 

success of "Mutiny on the Bounty" 

at the Valley and a nice, warm reception 

for "Two for the Seesaw" at Keith's, local 

first-run business was almost as dispiriting 

as the weather, which continued "impossible." 

Albee Gypsy (WB), 5th wk 100 

Copitol The Lion (20th-Fox), 2nd wk 50 

Esquire The Loneliness of the Long Distance 

Runner (Confl), 2nd wk 75 

Grand The Longest Day (20th-Fox), 15th wk. ..100 

Guild Boccaccio '70 (Embassy), 8th wk 90 

Hyde Park A Kind of Loving (Governor), moveover 75 

Keith Two for the Seesow (UA) 1 50 

Palace Term of Trial (WB) 90 

Valley Mutiny on the Bounty (MGM), 8th wk. . .200 

Many First Runs Fall 

Below Par in Cleveland 

CLEVELAND — We still have cold 

weather, but the main thing putting the 

chill on local boxoffices is the 75-day-old 

newspaper strike which, at this writing, 

showed no signs of settlement. 

Allen Borobbas (Col), 2nd wk 100 

Colon Art Term of Trial (WB) 125 

Continental Art Anna Karenino (MGM-SR), 

reissue 90 

Heights Art Summerskin (Angel) 100 

Hippodrome The Longest Day (20th-Fox), 

14th wk 80 

Ohio Mutiny on the Bounty (MGM), 8th wk 80 

Paloce Sodom ond Gomorrah (20th-Fox), 3rd wk. 100 

Stillmon Who's 

State Two for 

Westwood Art 

Got 

the 

Ingmar 

the Action? 

Seesaw 

Bergman 

(UA) 

60 

85 

95 

(Para), 2nd wk. . . 

Festival (Janus) . . 

WB Buys 'Missourian' 


HOLLYWOOD—Motion picture rights to 

"The Missourian," Sam Peeples novel concerning 

the post-Civil War era, have been 

purchased by Warner Bros., it was announced 

by Jack L. Warner. Stamng roles 

are intended for Robert Mitchum and Ty 

Hardin. Peeples has been signed to screenplay 

the film, slated for early production. 

"The Missounan" deals with the struggles 

during the reconstruction era in the twrder 

state of Missouri. 

Parents Job to Check Films Their 

Kids See, Not Silly 

BOWLING GREEN, OHIO—Selection 

of 

motion pictures children see is not the 

duty of do-gooders but of parents. Prank 

Nickens, Cla-Zel Theatre manager, here 

feels. 

Nickens, a theatreman who likes his 

work and his product, also is a writer and 

speaker of note. He explained his views 

on censorship at a recent meeting of the 

Kiwanis Club. 

"Parents must take the time and trouble 

to learn about the movies their children 

are seeing," he said. "The information is 

available through their churches, organizations, 

press, etc. It is their job and not that 

of self-appointed do-gooders and publicity 

seekers. 

MANY COURT DEFEATS 

"Censorship has lost more than its share 

of com-t decisions. It has proven in many 

local instances to be silly and preposterous. 

Of course, this does not keep many 

groups from agitating for censorship. It 

bothers them not at all that censorship in 

movies prior to release can only be followed 

by censorship of every other medium of 

communication and education, whittling 

away at the very foundation of our free 

society." 

Nickens said: 

—The Increase of adult films was an 

essential development of moviemaking. 

This has resulted in problems, both social 

and moral, but these problems can be solved 

with good taste and common sense. 

—Each theatreman has a real responsibility 

to the people that make up his audience. 

One cannot dismiss the protests of 

religious groups, organizations and parents 

lightly. 

BOUND BY GOOD TASTE 

—The movie industry has a responsibility 

to keep within the limits of good 

taste. 

—The public has the responsibility to 

realize that "adult" and "filth" are not 

necessarily synonymous. 

—Laws protect us from obscene films 

and obscene books. 

Otto a salty character invented by Nickens 

several years ago to make philosophical 

and humorous "Otto Sez" comments 

in the ads for the Portage Drive-In, which 

he managed at that time, is becoming nationally 

known. Nickens has sold his "Otto 

Sez" writings, which have been appearing 

in the local Daily Sentinel Tribune since 

April 1962, to the Hopkins Syndicate, which 

will release the feature to newspapers over 

the country. 

Nickens turns out the bitey Abe Martinish 

hits by the hundreds. He holds the sayings 

to a one-line story, the reader making 

Do-Gooders 

his own point from his personal interpretations. 

Theatreman Nickens has been interested 

in motion pictures and in writing since he 

high school at Chattanooga. Tenn., 

was in 

where he started as an usher in a theatre. 

He came to Bowling from Knoxville, Tenn., 

where he managed a theatre for 22 years. 

He is secretary of the Chamber of Commerce, 

teacher in the Methodist Sunday 

School and a member of the Kiwanis Club. 

Asked if he ever tired of looking at movies, 

he said. "No. Every time you see the 

same picture you find something in it you 

didn't notice before." 

Robins Writ Halts Sale 

Of State Theatre Stock 

YOUNGSTOWN—A temporary injunction 

was issued in Mahoning County common 

pleas court here to halt the sale of 

any stock in the State Theatre Co. The 

injunction was obtained by the Robins 

Theatre Co.. Warren. Ohio, which charged 

breach of contract. 

Stock of the State Theatre Co. was offered 

for sale following the death last June 

14 of E. C. Prinsen, who operated both the 

Palace and State theatres. The Palace has 

been taken over by Robins Amusement Co., 

Warren, while the State has been operated 

by the managerial staff in charge at the 

time of Prinsen's death. 

Robins also offered to buy the State 

stock. The Stanley Warner Corp. and Associated 

Theatres of Pittsburgh also were 

seeking to take over the State. R. M. Hammond, 

an attorney handling the transaction 

for the State, did not announce the 

result of his negotiations, but reports were 

circulating that a south side businessman, 

not previously identified with the negotiations, 

had entered into the transaction 

with one of the amusement companies. 

Tony Richardson to Make 

Several Films for UA 

From Eastern Edition 

NEW YORK—A multi-picture deal was 

signed this week by Tony Richardson, 

British filmmaker, and his Woodfall Films, 

with Arthur B. Krim. president of United 

Artists. First production to be made under 

the pact will be "Lonely Girl." based on 

the no\'eI by Edna O'Brien and staiTing 

Rita Tushingham. Richardson will sei-ve as 

producer on the picture and a director will 

be announced soon. 

Richardson recently completed "Tom 

Jones" for United Artists and is currently 

represented on U.S. screens by "The Loneliness 

of the Long Distance Runner." 

JonnÛvt^ 

BOONTON, N. J. 

Large Core 

Greater Crater Area 

MAXIMUM LIGHT 

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in Kentucky—Standard Vendors of Louisville, Inc., Louisville — Phone 

587-0039 

In Michigan— National Thcotrc Supply, Detroit—Woodward 1-2447 

BOXOmCE :: February 18. 1963 ME-1

. . . 74-year-old 

. 

2 

Professor Showman Says: 

' 

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C INCI N N A T I 

înerama is with us again with the opening 

of "The Best of Cinerama" February 

14 at the Capitol. It is scheduled for 

a four-week run, to be followed by MGM- 

Cinerama's "How the West Was Won" 

March 14. Publicists Karl Bruss. MGM. 

and Jules Curly. Warners of Pittsburgh, 

were in to arrange the publicity and promotion 

schedules for the new production. 

Ray Nemo, Columbia exploiteer. is setting 

up an extensive promotional campaign 

for "Diamond Head." scheduled for 

The art Guild 

the Keith February 21 . . . 

has a new policy for film schedules, adding 

a late show on Satuiday nights and 

eliminating the Saturday matinee. 

. . . Charles Palmer, 

Edward Salzberg of Screen Classics, who 

suffered a heart attack at Christmas time, 

is convalescing nicely at his home . . . 

The mother of Dorthea Lang. MGM assistant 

cashier, is in St. Francis Hospital 

. . . Margaret Woodruff. Columbia booker. 

was in Bellefontaine last weekend due to 

illness in her family 

recently appointed Realart sales manager, 

is back in his old "stamping grounds." 

West Virginia and Kentucky, being greeted 

with open arms by his many exhibitor 

friends. 

Quite a few visitors were seen on Filmrow 

s 

> Always Gtl Yovr / 

/ 

^SPECIAL ' 

Corn Seasoning - Boxes - Salt 

DISTRIBUTORS OK CRETORS' POPCORN M.\CHINES 

Detroit 8, Mich. Nights-UN 3-1468 

including Hugh Owens, Paramount vicepresident, 

and Herbert Gillis, regional sales 

manager; Ted Levy. BV divisional manager: 

Lou Marks, MGM central division 

sales manager, and Harry Schocket, UA 

auditor. Also noted were exhibitors Harold 

Moore. Charleston. W. Va.; Max Goldberg. 

Maysville. Ky.: Ohioans C. E. Pfister, Troy: 

Harry Wheeler. Galipolis: Mr. and Mrs. 

Robert McClain. Lebanon: Bill Settos, 

Moe Potasky and 

Wally Allen. Springfield: 

Steve Vradelis. Dayton. Away during the 

week were Jack Pinberg, UA manager to 

Springfield, and Murray Baker, district 

manager for Continental Distributing, to 

Indianapolis. 

'Longest Day' Welcomed 

By Civic Leaders, Band 

From Southeast Edition 

MEMPHIS— "The Longest Day" was welcomed 

to the Strand Theatre with live 

band music and city officials January 31. 

The 72-piece Messick High School band 

played for a half -hour preceding the opening, 

appearing before the theatre on Main 

street as Hollywood searchlights fanned 

back and forth across the sky. 

Mayor Henry Loeb headed the guest list 

of civic dignitaries. Several 20th Century- 

Fox officials also attended the opening of 

the reserved-seat engagement. Jerry 

Berger, 20th-Fox advertising executive 

from St. Louis, and L. F. Bailey, Strand 

manager, were in charge of arrangements. 

Advance tickets were available at Goldsmith's 

store as well as at the theatre. 

Protestant Group Against 

Trend Toward Censorship 

DESK SPACE TO RENT 

ALBANY—The New York State Council 

of Churches, representing Federated Protestantism, 

in its "Statement of Legislative 

Principles for 1963," declared that it opposes 

"legislation which tends toward indiscriminate 

censorship." 

"We are concerned," the statement continued, 

"with the influence of mass media 

where it is used to excite prurient interest, 

to offend decency and is obscene or portrays 

brutality and crime as desirable or 

acceptable. We are also concerned with an 

over-emphasis upon the use of media to 

'entertain' rather than to enhance knowledge 

and understanding of significant public 

issues and problems. We support legislation 

which encourages the use of mass 

media in a responsible manner and which 

improves the content, both morally and 

intellectually of the infoi-mation disseminated." 

The coimcil supported the joint legislative 

committee on offensive and obscene 

material's film classification bill last yeai- 

—almost identical with the one recently introduced 

by assemblyman Luigl R. Mai-ano. 

In Heart of Detroit—Close to Major Theatre Offices— Prestige Location 

Contact BOXOFFICE, 906 Fox Theatre BIdg., Detroit 1, Mich. Phone WOodword 2-1144. 

Far Hills Charges 

Dismissal Denied 

DAYTON, OHIO— Motions to dismiss indictments 

against the Far Hills Theatre Co, 

of Oakwood and its manager Edward Eads, 

accused of exhibiting an obscene film, have 

been overruled by Montgomery County 

common pleas Judge Carl D. Kessler. 

The manager and the corporation were 

indicted by a grand jury in February 1962 

on charges of exhibiting "The Immoral Mr. 

Teas," alleged to be obscene. These Indictments 

followed testimony by 20 citizens, 

selected by county pro.secutor Paul R. 

Young. The citizens and members of the 

grand jury viewed the films .simultaneously, 

then the citizens testified before the grand 

jury which returned the indictment. 

Harry Wright, Columbus, counsel for 

Eads and the theatre, argued that the indictments 

were vague, insufficient and were 

founded upon incompetent evidence obtained 

illegally. He further asked for authorization 

to inspect the grand jury proceedings. 

On this point. Judge Kessler said that 

grand jury proceedings must be held in 

secrecy, but, he added, if the defendant's 

only possible method of protecting his constitutional 

rights was by inquiring into 

them, the court would grant the request. 

"Such is not the case, however," he said. 

Judge Kessler noted that Eads' attorney 

can still contest the indictments on grounds 

that the evidence claimed as the basis of 

the indictment was illegally obtained. 

Kessler said: "It would seem to this court 

that the evidence may well be construed to 

. . . 

have been illegally held at the time of the 

indictments and the court would be 

required to suppress and possibly return the 

evidence." 

In addition to "Mr. Teas." the films are 

"Sins of Youth." "Twilight Girls. "Fast Set" 

and "Love Is My Profession." 

BOWLING 

DETROIT—Some of the teams switched 

position a bit in the Nightingale Club 

Bowling League: 

Teom W L Team W L 

NTS 37 39 Mercury 50 26 

Armstrong .36 40 Ark Loncs 41 35 

Local 199 . 

. .3S'/2 *0'/2 Not. Carbon 41 35 

TEC 23 53 Altec 40' j 35'/, 

High scores: Ken Grenke. 200-208. 587; 

Bill Fouchey, 204-195, 568: Don Lewis, 204- 

190, 566: Jack Lindenthal, 197-191. 565; 

Carl Mingione. 211. 555: John Ondejko, 

225. 552; Matt Haskin. 225. 552; Fred 

Warendorp, 545; Nick Forest. 226. 540; 

John Locniskar 190. 524. Julius Pavella. 

505. 

Bowling notes: Secretary Floyd Akins 

says it started like a dull day. then the 

gang saw how easy the pins fell . . . Ken 

Grenke was top scorer . . . Hop-Skip & 

Jump Fouchey was the runnerup . . . 

Don "Pull Nose" Lewis was in the top trio 

Jack Lindenthal brought 

his ball from way outside to score . . . 

Freddie Warendorp made high three for his 

division, replacing his partner, Carl Bewersdorf 

. . . John Ondejko and Matt Haskin 

needed another strike to tie for high 

single . . . Twig Dewitt made the 5-6 split 

when his ball backed up to skin the fivepin 

and drop it on the six-pin . . . Lou 

Zumsteg. the newest Nightingale, was welcomed, 

especially with his backup ball. 

ME-2 BOXOFFICE February 18, 1963

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Jones Projector Co. Theatre Equipment Co. Ohio Theatre Supply Co. 

2727 Sixth St., 

Cuyahoga Falls, Ohio 

2211 Cass Avenue 

Detroit 1, Michigan 

Hadden Theatre Supply Co. Theatre Equipment Co. 

1206 Bardstown Road 

Louisville 4, Kentucky 

1206 Cherry Street 

Toledo 4, Ohio 

2108 Payne Avenue 

Cleveland 14, Ohio 

BOXOFFICE February 18, 1963 ME-3

CLEVELAND 

Dubcrt Kraber jr.. attending Miami Univeisity 

at Oxford, lias been hospitalized 

with a leg injury. However, he made the 

dean's list. He is the son-in-law of Jack 

Silverthonie of the Hippodrome Theatre 

Betty Bluffestone. Imperial Pictures, 

has gone to Jacksonville. Fla.. to escape 

Ohio's winter. She is on a two-week 

vacation. 

From Frank Murphy. Loew's city manager, 

comes news of a special showing Friday 

night of "The Courtship of Eddie's Father" 

for which the Stillman closed its regular 

screen program at 6 p.m.. then reopened for 

the special preview. It was a riotous success. 

Loew's State next will get "The 

; a screen game, 

HOLLYWOOD takes top 


it is without equal. It has 

been o favorite with theatre goers for 

over 15 years. Write today for complete detolls. 

Be sure to give seating or car capacity. 

HOLLYWOOD AMUSEMENT CO. , 

3750 Ookton St. ' Skokie, Illinois 

Hook." with Kirk Douglas. Nick Adams and 

Robert Walker. 

Jimmie Dodd, emcee for television's 

Mickey Mouse Club, spent a few days here, 

beginning February 14 . . . Mary Lou 

Weaver, longtime secretary for Warner 

Bros., has moved to Buena Vista a.s .secretary 

to Ted Levy . . . Edna Charns, who 

worked for Warner several years ago, will 

leave Paramount to become secretary to 

Bill Twig at Warners. 

Right after Mary Ann Yemec. Allied 

Artists staffer, had her blue and white convertible 

washed, someone stole it while she 

was bowling. She is slightly cheered by the 

fact the police have one helpful clue—it's 

one of the few clean cars in Cleveland . . . 

Stella Smitaner. secretary at Schine Theatres, 

bowled three games last week for an 

impressive score and was high on her team. 

Rudy Norton, Imperial Pictures, is delighted 

with grosses in the key town engagements 

of "The Raven." AIP release . . . 

Sent on from New York to handle the advance 

ballyhoo for Columbia's "Diamond 

Head," coming to the Hippodrome, is Lou 

Zablen. Lou Orlove will handle the same 

mission for Universal's "40 Pounds of 

Trouble." 

Morrie Lefko, once with RKO in Cleveland, 

is the new sales manager for MGM. 

He has been assistant to Charles Boasberg 

on "The Ten Commandments" and 

"Around the World in 80 Days." He also 

worked on "Ben-Hur" campaigns . . . MGM 

started its new centralized bookkeeping 

February 15. Headquarters will be in Detroit 

for the Cleveland, Cincinnati, Detroit, 

Indianapolis and Pittsburgh districts. 

THE BIG COMBINATIONS 

COME FROM 

Allied Film Exchange Imperial Pictures 

1026 Fox Building 

2108 Payne Ave. 

Detroit, MIcll. 

Cleveland, Ohio.

— 

— 

— 

— 

Big, Bright Welcome 

Greets 'Longest Day' 

NEW HAVEN—The big news here was 

the Connecticut premiere of 20th-Fox's 

"The Longest Day." which would seem to be 

settled in for a nice long run at the Whalley. 


Crown Tales of Poris (Times); Dreom Wife 

(20th-Fox), reissue, 2nd wk 100 

Lincoln Divorce— Itolion Style (Embassy), 7th wk. 100 

Loew's College Two for the Seesaw (UA) 140 

Paramount Who's Got the Action? (Para); 

Where the Truth Lies (Para) 115 

Roger Shermon Boccaccio '70 (Embassy) 130 

Whalley The Longest Day (20th-Fox) 225 

Sub-Zero Temperatures Keep 

Downtown Boston Deserted 

BOSTON—Business was off at local 

first-run houses following a wave of subzero 

temperatures that virtually left the 

downtown area deserted. Even Saturday 

night business has been poor. Five new arrivals 

all were fair in view of the general 

decline. "Who's Got the Action?" was 

nicely above average at the Paramount. 

"The Lion" was only slightly above average 

at the Music Hall. "The Best of Cinerama" 

was above average at the Boston. 

"Diamond Head" opened nicely above 

average at the Orpheum. 

Astor The Longest Day (20th-Fox), 1 9f h wk 130 

Beacon Hill Term of Trial (WB), 3rd wk 120 

Boston The Best of Cinerama (Cinerama) 1 70 

Capri Boccaccio '70 (Embassy), 11th wk 120 

Center Festivol Girls (SR), 2nd wk 140 

Exeter Billy Budd (AA), 8fh wk 125 

Fenway Hiroshima, Mon Amour (Zenith), revivoi 115 

Gary Lowrence of Arabia (Col), 8th wk 200 

Mayflower The Manchurian Candidate (UA), 

2nd run 

[ 1 25 

Memorial 40 Pounds of Trouble (Univ), 3rd wk. ..170 

Music Hell The Lion (20th-Fox) 120 

Orpheum Diamond Head (Col) 145 

Poramount Who's Got the Action? (Pora) 130 

Pork Square Divorce— Itolion Style (Embassy), 

21sf wk 160 

Saxon Mutiny on the Bounty (MGM), 13th wk. ..130 

State Searching for Venus (SR) 160 

'Seesaw' Brings Hartford Elm 

A Hearty First-Run Week 

HARTFORD—"Two for the Seesaw" 

brought gratified beams to exhibition anew, 

chalking up a handsome 175 in its first 

Perakos Elm week. 

Allyn Strategic Air Command (Pora), reissue 

Art Cinema The Festival Girls (SR); Three 

.... 90 

Blondes in His Life (SR), 2nd wk 140 

Cinerama The Wonderful World of the Brothers 

Grimm (MGM-Cincroma), 19th wk 90 

Cine Webb A Kind of Loving (Governor) ...100 

' 

Elm Two for the Seesaw (UA) 

'175 

E. M. Loew Reptilicus (AlP); No Time to Kill 

(IND) 90 

Loew's Poloce 40 Pounds of Trouble (Univ); 

Mystery Submarine (Univ), 3rd wk 95 

Loew's Poll Rice Girl (Ultra); Fatal Desire (Ultra) 100 

Rivoli Yojimbo (Seneca) 90 

Strand Term of Trial (WB) 

1 00 

Boston Area Exhibitors 

See Two Crown Releases 

BOSTON—First National Pictures Corp. 

held a meeting and luncheon for exhibitors 

for "First Spaceship on Venus " and "Varan 

the Unbelievable" Thursday il4i. A 

screening of the two films was held at the 

Universal screening room at 10 o'clock and 

a luncheon followed in the Oval Room of 

the Sheraton Plaza. 

Arthur Sachson. general sales manager 

of Crown International, addressed the exhibitors. 

Harry Segal, president of First 

National Pictures, detailed the advertising 

and press campaign set up for the combination 

films, which will premiere at the 

Pilgrim Theatre April 10. 

Courant Welcomes Trend 

To Wholesome Pictures 

HARTFORD — Under the heading. "A 

Trend Toward Better Movies?" the Hartford 

Courant, morning newspaper, commented 

editorially: 

"According to the Motion Picture Ass'n 

of America, for the second consecutive sixmonth 

period. Hollywood's production 

schedule shows an overwhelming trend toward 

wholesome motion picture themes. 

The report was made to Eric Johnston, 

head of the as.sociation. by his code director. 

It followed an analysis of pictures 

and scripts submitted for code approval 

during the past six months. 

"No picture submitted during this 

period deals with juvenile delinquency, 

dope addiction, prostitution, abortion or 

gangsterism." said the report. 

"The cjaiic will say. of course, that the 

shock value has gone out of the morbid 

themes, so that now the real shocker comes 

when a customer finds himself treated to 

a wholesome story. Sin is actually pretty 

morbid stuff, and it can be glamorized only 

to a point when it becomes tedious unless 

there is a real point to be made. Many pictures 

in recent years have consisted merely 

in shocks to the accepted mores. It is about 

as creative as setting off torpedoes inside 

the theatre. This. too. has shock value. 

"Nor is there any need to revert to the 

Nice Nellyism of the first quarter of the 

century, when the human figure above the 

ankle was swathed in great layers of cloth, 

and the facts of life were ignored or whispered 

about. The British have shown repeatedly 

how they can take adult themes, 

treat them creatively, even humorously, 

and come up with fine pictures that tell you 

something about the world we live in and 

the kind of people who inhabit it. 

"The motion picture industry has. on 

occasion, risen to great heights. In recent 

years, it has shown an absorption with 

decadence that might indicate approaching 

senility. 

Let us hope that the latest report 

of good, wholesome pictures means the industry 

has reached a new. higher plateau 

of operation." 

E. M. Loew Building 

Theatre in Boston 

BOSTON—E. M. Loew is building a new 

theatre on the site of the old Lancaster 

Theatre in the North Station area. The inside 

of the old theatre has been completely 

torn out with three walls left standing. 

and the new theatre is being built inside 

this frame. It will be called the 'West End 

Cinema. 

The new theatre will seat approximately 

550. 'William Riseman is the architect in 

the estimated $200,000 building operation. 

It is understood that the new theatre will 

be operated as an art house. 

35th Year for Leo Lajoie 

WORCESTER—Leo Lajoie, Capitol resident 

manager for New England Theatres, 

is marking his 35th year in exhibition. He 

started at the Capitol as an usher, becoming 

assistant manager and, finally, manager 

in 1946, upon retirement of industry 

veteran Elmer Daniels, The latter has since 

died. 

Williamstown Project 

Includes New Theatre 

HARTFORD — Independent 

exhibitor 

Peter Desmond has joined forces with 

Robert Lewis, former manager of dining 

.service for United Airlines at Idlewild International 

Airport, New York, and Arthur 

Bratton. who operated the Country Gift 

Shop, 'Williamstown, Mass., for 15 years, 

in forming Bratton, Inc., for financing and 

construction of a quarter-million dollar 

amusement project in 'Williamstown. 

The project will include a restaurant, to 

be managed by Lewis: a gift shop, to be 

managed by Bratton, and a 399-seat motion 

picture theatre, to be managed by 

Desmond. 

Desmond told 

Boxoffice that the theatre, 

to be operating by late spring, will 

feature both U.S. and European product 

as well as occasional "live" attractions. "'We 

will place special emphasis on a stimulating 

and constructive program for the 

young people of the area," he added. 

Architect for Bratton's interests, on 

North street, in 'Williamstown, is Jack Sinclair 

of King, Sinclair & Austin, West Hartford. 

State Seeking to Recover 

On Middlesex Realty Co. 

HARTFORD — The state has a fiscal 

headache over its efforts to sell the Middlesex 

Realty Corp- property in Middletown. 

formerly owned by the Adorno family, on 

which it is owed -$129,000. 

The late Sal Adorno sr. was a Connecticut 

film industry pioneer; his son Sal jr. 

owns and operates the Middletown Drivein, 

and another son, Mike, operates the 

Palace, both in Middletown. 

State treasurer Gerald A. Lamb has rejected 

the sole bid of $42,500 received from 

a Middletown businessman, Charles Facius, 

as "insufficient" for this prop)erty in which 

the state has invested considerably. 

The state now intends to negotiate for 

private sale of the property, hoping to get 

a more favorable response. A state loan of 

$140,000 was made on the property, which 

contains the long-shuttered Middlesex 

Theatre. 

Remodeling Wins Citation 

For Paramount in Lynn 

LYNN, MASS. — The Lynn Paramount 

Theatre has been awarded a community 

betterment citation by the Lynn Area 

Chamber of Commerce in recognition of 

the theatre's improvement project. The 

citation was presented to Joseph Bryant, 

who is in his third year as manager of the 

theatre. 

Installation of a new- marquee and front 

was underscored by the CofC in its citation 

as improving the neighborhood of 169 

Union St., adding greatly to the lighting of 

that area and providing an attractive theatre 

exterior. 

The interior of the Paramount also has 

been improved by addition of an attractive 

new traveler curtain in gold Piberglas. A 

new candy counter will be added this 

spring. 

William J, McCafferty jr., appointed in 

May 1961. is Bryant's assistant manager. 

BOXOFFICE February 18, 1963 NE-1

" 

. . The 

Willimantic Woman Manager Stresses 

Courtesy in Pleasing 

By ALLEN M. WIDEM 

WILLIMANTIC. CONN—Mrs. Margaret 

Moiteiiseii, first woman manager of the 

Stanley Warner Capitol in the 35-year history 

of the downtown, first-run outlet, is 

a realist when it comes to looking at local 

exhibition potential. 

Newly appointed to the Willimantic post 

by James M. Totman. SW zone manager. 

Mrs. Mortensen feels strongly that "extending 

every courtesy" to the moviegoing 

public and fostering "good public relations 

will pay off handsomely for any motion 

pictuie showcase. 

The trim, blue-eyed mother of five still 

retains a touch of her native Alabama 

accent. 

As for public relations, she told Boxoffice: 

"I don't mean only getting publicity 

for the theatre itself. I believe we should 

treat the public in a polite manner at all 

times: too often, for example, when a person 

calls for information, they can get a 

curt answer from the cashier or boxoffice 

attendant. This practice doesn't help our 

image on the community level, in my 

opinion." 

At the same time, there is little fear for 

HARTFORD 

^he Stanley Warner Strand bought a full 

page in the Hartford Courant's Sunday 

magazine section for the Connecticut 

premiere of 20th-Fox's "Sodom and Gomorrah." 

The last time a similar practice 

occurred in this area marked Joseph E. 

Levine's introduction of "Hercules." 

WTIC-TV has slated a February 24 telecast, 

starting at noon, on motion picture 

industry patterns and principles, the participants 

to include Sperie P. Perakos, general 

manager, Perakos Theatre Associates, 

and professors John Balmer and Edgar 

Kloten of the University of Hartford. 

Bob Tirrell, Hartford district manager for 

Lockwood & Gordon Theatres, has moved 

his office from the Lenox Building, 957 Albany 

Ave., to the Cinerama Building. 492 

Farmington Ave. Jack Hynes, who has 

been managing the Central, West Hartford, 

is to be assigned elsewhere: the Central, 

of course, is now back in the Schuman 

combine and Thomas Ogbmn is supervising 

that and the Lyric. Hartford. Meanwhile. 

Hynes has been serving as a relief 

Professor Showman Saysf- 

Alwayi Get Yovr / 

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SPECIAL 

The Quality it The Fmeil 

And The Service The Faiteit 

1327 So. 

Woboih 

Chicago 

Theatregoers 

the local theatre as long as top-quality 

attractions continue to get into distribution. 

The appeal of "getting out" for an 

evening shouldn't be forgotten by the management 

level in "selling" the theatre to 

the suburban housewife as well as the city 

dweller. Restaurants, for example, can 

gear their advertising to remind newspaper 

readers of the novelty or change of merely 

getting on new clothes and driving in the 

family car to the downtown area. 

Mrs. Mortensen, who worked as a theatre 

cashier in Alabama, joined the Capitol 

staff two years ago as cashier, expressing 

a fondness for the "excitement" of exhibition. 

She feels that conveying this atmosphere 

of "excitement" to the personnel of 

a theatre (at the moment the Capitol has 

a payroll of 12 persons) can aid a boxoffice 

statement tremendously. 

"We've got to tell the crew itself that 

there IS something exciting about this 

work," she asserted. "Even if you're an 

usher, you can feel the excitement. There is 

a lot of paperwork, to be sure, but the individual 

interested in the business will derive 

some satisfaction from totaling the 

receipts to 'see how we did.' " 

manager in metropolitan Hartford L&G 

situations. 

Thomas F. O'Neill, board chairman of 

RKO. operating a $10 million experimental 

pay TV project via WHCT-TV here, is most 

hopeful of profitable returns. He told a 

gathering of Hartford business and industrial 

leaders; "It is altogether possible that 

in the course of the next ten years, the 

contribution to the gross national product 

generated by subscription television 'combining 

equipment and services) would be 

in the neighborhood of eight or nine billion. 

In my judgment, and yours as well, I 

think, this would undoubtedly be a contribution 

to the American economy as well as 

to the communications industry." 

Attorney Theodore J. DiLorenzo, son of 

the late film industry pioneer. A. J. Di- 

Lorenzo. was named to the executive committee 

for the Hartford Republican Lincoln 

Day dinner. 

Hartford Talent Utilized 

On Experimental Pay TV 

HARTFORD — WHCT-TV. home base 

for America's first over-the-air subscription 

TV experiment, has started telecasting 

its first locally produced program on Sundays 

at 5:30 p.m.. featuring concerts by 

the faculty. Hartt College of Music. University 

of Hartford. 

Except for sports events, it also marks 

the station's first "live" subscription TV 

performance. 

RKO General will spend some $10 million 

over three years for its subscription TV experiment 

here. 

In other activity, Charles O. Wood, general 

manager, hosted composer Gian 

Carlo Menotti and producer Jean 

Dalrymple at a press reception prior to the 

telecast of Menotti's three-act opera. "The 

Consul." 

NEW HA V E N 

Iôn Gorton, producer of the upcoming 

Warner Bros, release. "Panic Button," 

which costars Maurice Chevalier, Jayne 

Mansfield and Eleanor Parker, told of filming 

experiences at a meeting of the Stamford 

Exchange Club. He said he worked 

nine and a half months attempting to find 

a financial backer and then worked on the 

film production itself for another 12 

months. His next project. "Oddballs." story 

of a group of suburban Connecticut men 

who become U.S. ambassadors, will be 

filmed in the Stamford region this summer. 

The subsequent-run American, Bridgeport, 

has dropped Monday through Thursday 

performances temporarily ... A Nazi 

battle flag, stolen from the Whalley Theatre 

lobby, where it had been used to publicize 

20th-Fox's "The Longest Day," has 

been retm-ned "with apologies," FYanklin 

E. Ferguson. Bailey Theatres general manager, 

reported. The two students responsible 

told Ferguson they had taken the flag 

as a prank. 

Sal Adorno jr., owner-manager of the 

Middletown Drive-In. Middletown, has 

been elected second vice-president of the 

Middletown Kiwanis Club . Stanley 

Warner Garde. New London, is inviting 

patrons over 60 to join its Golden Age 

Club and save on admission prices . . 

. 

Franklin E. Ferguson, general manager of 

the Bailey Theatres, was a New York business 

visitor . . . James M. Totman. SW 

zone manager, trekked upstate, accompanied 

by assistant zone manager James 

Bracken. 

Court Halts Stock Issue 

By Shulman Family Firm 

HARTFORD—The Connecticut Supreme 

Court of Errors has affirmed the issuance 

of an injunction restraining the Randolph 

Corp. of Hartford from issuing additional 

shares of stock. 

Associate Justice John H. King, who 

wrote the decision, said the coi-poration was 

founded in 1931 to deal in Hartford real 

estate. 

All ten outstanding shares of stock are 

now owned by six brothers and sisters. No 

dividends have ever been paid by the corporation 

and no stock has ever been sold. 

Justice King added. The stock is now 

worth greatly in excess of its original price 

of $100 a share. 

Three of the brothers and sisters—Mrs. 

Lisbeth S. Levine of West Hartford. 

Beatrice Shulman and Albert H. Shulman. 

both of Hartford—obtained the injunction 

against the corporation and the other 

three, Maurice W. Shulman ifilm industry 

pioneer and current operator of the Webster 

Theatre, Hartford) and Joseph L. 

Shulman. both of Hartford, and Mrs. 

Sophie S. Walsh of Putney. Vt. 

The plaintiffs' group owns four and 

eight-tenths shares of stock while the defendants 

owns five and two-tenths. 

Issuance of additional stock was voted, 

the high court held, in violation of statutory 

provisions pertaimng to necessary approval 

of directors and stockholders. 

Denis Sanders has been signed to direct 

"The Norman Vincent Peale Story." a United 

Artists release. 

NE-2 BOXOFFICE February 18, 1963

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. . George 

BOSTON 

r M. Loew has purchased the Colonial 

Theatre in Portsmouth. N. H., giving 

two theatres in that city . . "Bucky" 

him . 

Harris. Universal film exploitation chief 

in Boston, is running groups of screenings 

on "Freud" for college and university professors 

at the Universal screening room. 

"Freud" opened at the Capri Theatre February 

14 . . . Sam Richmond, general manager 

of Sack Theatres in Boston, has returned 

from a two-week vacation. 

Julian Rifkin. president of Theatre Owners 

of New England, appeared on radio station 

WEEI with Heywood Vincent, commentator, 

in a panel discussion on the picture 

situation in Boston. Rifkin and the 

commentator took telephone calls from 

listeners who had heard the discussion . . . 

Ellis Gordon. Boston distributor, has 

booked "Festival Girls" into the Centre 

Theatre. 

. 

. . . For Otto 

Joseph E. Levine, president of Embassy 

Pictures Corp. and coproducer of the legit 

show. "Photo Finish." starring Peter Ustinov, 

now at the Colonial Theatre trying 

out in Boston, has plans for making a film 

of the show Kraska. Boston 

publicist for Levine. has been working on 

"Photo Finish" in Boston 

Premingers "The Cardinal." which is being 

shot in Boston. Quincy. Brookline and 

Lynn. Bill Barnes, casting director, has 

auditioned over 200 extras at the Kenmore 

Hotel where the unit is quartered. 

Rotary Sponsoring Series 

MERIDEN. CONN.—Leo Ricci's Capitol 

Theatre has started a series of Rotary 

Club-sponsored Rodgers and Hammerstein 

attractions, charging $1.50 top. The 

first film was 20th Century-Fox's "Carmen 

Jones." 

ENDLESS 

BURNS THE ENTIRE 

POSITIVE ROD 

Sove Carbon Cost

in 

Art Moger AIP Ad-Pub 

Director for NE Area 

BOSTON — Art Moger has been appointed 

as advertising-publicity director 

for the New England 

area for American 

International P i c- 

tures, according to an 

announcement b y 

Harvey Appell. New 

England manager of 

the company. 

Moger served in 

this capacity for 

Warner Bros. Pictures 

and more recently 

as a motion 

picture producers' 

Art Moger 

representative. H i s 

offices will be located in the new AIP exchange 

at 46 Church St. 

VERMONT 

Cpecial discount tickets were offered to 

high school students when "Billy 

Budd" was shown at the Flynn Theatre in 

Burlington. The kids were able to purhase 

the tickets either at their school or at the 

theatre's boxoffice. 

To U.S. for Tirst Eagle' 

From Eastern Edition 

HOLLYWOOD — Andrew and Virginia 

Stone were due to sail from Naples on the 

19th for the U.S. They are due to start a 

film tentatively titled "The First Eagle" 

soon for MGM. 

NEW HAMPSHIRE 

lyjanchester's leading movie theatres have 

seemed to be in sort of a midwinter 

"hibernation." as far as recent newspaper 

advertising has been concerned. For instance, 

on February 6. the Manchester 

Union Leader "theatre page" consisted of 

only a one-inch ad for the Palace, where 

a Greek film was being featured, and a 

three-inch ad for both the State and 

Strand. All three establishments are under 

the same management 

A move which has been under way for 

some time to get the state interested in 

the operation of "Steamtown, USA," an antique 

excursion train project in Keene. has 

gained momentum now that one of its old 

locomotives and other train equipment 

will appear in the Otto Preminger film, 

"The Cardinal," which will be made in the 

Boston area. A public hearing was called 

by Gov. John W. King and the executive 

council for February 15 to discuss the promotional 

plan. 

Mr. and Mrs. Ralph E. OIney of Lisbon, 

believed to be New Hampshire's oldest married 

couple, celebrated the 70th anniversary 

of their marriage February 2. Due to the 

failing health of Mrs. Olney, who is 93. no 

open house or reception was held. OIney. 

92. operated the Lisbon Theatre from 1926 

until 1930 and has also been well known as 

a resort hotel owner in the North Country. 

Foreign motion pictures will be shown in 

Claremont to raise funds for the community's 

1963 Community Ambassador project. 

The film schedule is as follows: "La BeUe 

Americaine," French, April 3; "The Gold of 

Naples," Italian, April 24, and "The Green 

Main. British. May " 8. 

In a letter to the Manchester Union 

Leader. Richard J. Hauge jr. of Nashua 

suggested a law that would ban the sale on 

church property of newspapers which publish 

advertising of indecent movie shows. 

Drive-in movie attendance by teenagers 

could well be affected if the legislature approves 

a bill requiring young people to take 

driver-training courses or wait until they 

are 18 years old before applying for a 

driver's license. The measure received substantial 

support at a legislative hearing, 

but it was opposed by a spokesman for the 

Manchester Police Department, who said it 

might create a greater "enforcement problem" 

because present training facilities are 

inadequate to handle all the youngsters in 

the 16-17 year bracket. 

Books Showcase Feature 

NEW HAVEN—The first 20th Century- 

" 

Fox "Showcase Presentation the Connecticut 

exchange territory. "Sodom and 

Gomorrah." was booked day-and-date into 

the Perakos Hi-Way and the Lockwood 

& Gordon-E. M. Loew jointly operated 

Candlelite Pix Twin Drive-In. 

George Duning will compose the score and 

conduct the music for Paramount's "Who's 

Been Sleeping in My Bed?" 

Join the Widening Circle 

Send in your reports to BOXOFFICE 

on response of patrons to pictures 

you show. Be one of the many who 

report to— 

THE EXHIBITOR HAS HIS SAY 

A Widely Read Weekly Feature of Special Interest 

Address yotir letters to Editor. 

'Exhibitor Has Ks Say," 825 

Van Brunt Bird.. Kansas Qty 24, 

Mo. 

BOXOFFICE 

Always in the Forefront With the News 

BOXOFTICE February 18, 1963 NE-7

OF 

vrcosT 

LEADERSHIP 

College graduates are penetrating more and 

more into industry. Now 58 ^f of the graduates 

of men's colleges land jobs directly on the 

corporate payroll. 

Business gets the lion's share of the college 

product because business needs it and can provide 

challenge and opportunity to the oncoming 

classes. About 88 Sc of executive posts in 

business are held by college alumni, according 

to a recent study of the 100 largest corporations. 

Business always will need the college-trained 

mind for the brauipower that management requires 

and the brainwork that research and 

development demand. Competition by business 

for the ablest graduates grows sharper 

every year. 

But the cost of leadership is going up. The upward 

surge in our birthrate, plus a rapid rise 

in the percentage of high school students going 

on to college, has caught colleges in a 

financial squeeze. Some face serious shortages 

in classrooms, laboratories, libraries and, 

above all, in competent teachers. 

Corporate support of higher education in ten 

years has risen substantially to more than 

$200 million for 1962. By 1970 this investment 

in educated manpower will need to reach $500 

million annually if business wishes to insure 

the continued effective operation of the 

sources of supply. 

College is business' best friend, certainly. But 

business recognizes that it must give as well 

as get. Higher education needs financial help 

and needs it now. Business should re-examine 

its needs and plan its support accordingly. 

If you would like factual data on what the college 

crisis means to you, to business and to the notion, write 

for the free booklet: "COLLEGE IS AMERICA'S BEST 

FRIEND", c/o Higher Education, Box 36, Times Square 

Station, New York 36, N. Y. 

,,6»«8. 

^^^^^ 

SUPPORT THE COLLEGE OF YOUR CHOICE 

Published as a service in cooperation with The Advertising Council 

and the Council for Financial Aid to Education. 

BOXOFFICE 

HIOHCR IDUCATIOIf 

$ 

KMP IT 

aitlOHT 

NE-8 BOXOFFICE February 18, 1963

2 Lively New Films 

On the Toronto Scene 

TORONTO—Two new features basked 

in the week's limelight, these being "Two 

for the Seesaw" at Loew's Uptown and 

"Phaedra" at the Hyland. but still out in 

front was "Lawrence of Arabia" in its second 

week at the Odeon Carlton. "Gypsy" 

also looked good at the Famous Players 

Imperial where it was having a second 

week. "Mutiny on the Bounty" was held for 

a 12th week at the University and it was 

the eighth week for "The Longest Day" at 

the Tivoli and "Divorce—Italian Style" at 

the Towne. 

; Average Is 1 00) 

Corlton— Lawrence of Arabio (Col), 2nd wk 120 

Eglinfon—The Best of Cineromo (Cineromo), 5th wk. 105 

Hollywood—Who's Got the Action? (Para), 3rd wk. 100 

Hyland—Phoedro (Lopert) 110 

Imperial—Gypsy (WB), 2nd wk 110 

Loew's—40 Pounds of Trouble (Univ), 3rd wk 105 

Nortown—West Side Story (UA), 2nd wk 100 

Tivoli—The Longest Day (20th-Fox), 8th wk 105 

Towne— Divorce— Italian Style (IFD), 8th wk 100 

University— Mutiny on the Bounty (MGM), 12th wk. 105 

Uptown—Two for the Seesaw (UA) 115 

Montreal Patrons Brave 

Snows, Sub-Zero Readings 

MONTREAI^Despite a number of tough 

snowstorms and temperatures often below 

zero, leading local theatres had fair boxoffice 

returns in the week under review. 

This reflected the strength of several good 

holdovers like "Mutiny on the Bounty" at 

the Alouette, "The Best of Cinerama" at 

the Imperial and "The Longest Day" at 

the Seville, and some comparative newcomers, 

such as "Divorce—Italian Style" 

at the Cinema Place Ville Marie, and "Desire 

Under the Elms" at the Westmount 

and "Phaedra" at the Snowdon. 

Alouette—Mutiny on the Bounty (MGM) 

11th wk Excellent 

Avenue—Tiaro Tahiti (SR), 6th wk Good 

Copitol—Girls! Girls! Girls! (Poro), 3rd wk Good 

Cinema Place Ville Marie— Divorce— Italian Style 

(IFD) 

Excellent 

Dorval Theatre (Red Room)—Pillow Talk (Univ) ..Good 

Dorval Theatre (Solle Doree)—The Eddy Duchin 

Story (Col) Good 

Imperial—The Best of Cinerama (Cinerama), 

3rd wk Excellent 

Kent— Billy Budd (AA), 4th wk Good 

Le Parisien—Comment Reussir en Amour (SR), 

2nd wk Good 

Loew's—Toras Bulba (UA), 3rd wk Good 

Palace— Period of Adjustment (MGM), 3rd wk. Good 

Seville—The Longest Doy (20th-Fox), 14th wk. Excellent 

Snowdon— Phaedra Lopert), 2nd wk Excellent 

Westmount—Desire Under the Elms (Para), 2nd wk. Good 

'Day' and "Bounty' Retain 

Pull in Wintry Vancouver 

VANCOUVER—Tough weather conditions 

slowed down business, but the two 

roadshow pictures, "Mutiny on the Bounty" 

and "The Longest Day," did well, as did 

"Boccaccio '70." 

Capitol—What Ever Happened to Boby Jane? (WB) Good 

Orpheum— In Search of the Castaways (BV), 

2nd wk .'. 

. . .Good 

Ridge—The Longest Day (20th-Fox), 7th wk. Capacity 

Stanley—Mutiny on the Bounty (MGM), 

^'fi 

^ w|i Very Good 

Strond—The Best of Cinerama (Cineromo) Foir 

Studio— Boccaccio '70 (IFD), 4th wk Good 

Vogue— Taros Bulbo (UA), 4th wk Fair 

To Drop Ontario Charters 

TORONTO—Legal notice has been given 

for application to surrender the Ontario 

company charter for each of three enterprises 

in the theatre field. The applications, 

all signed by H. T. Blumson. .secretarytreasurer, 

are for the following: J. Arthur 

Rank Screen Advertising Services of 

Canada, Odeon Theatres of Ontario and 

Andwell Theatres. 

Foreign Films Playing Big Part 

In 

Upbuilding of Attendance 

VANCOUVER—The growth of "internationalism" 

in the film industry is encouraging 

more people to go to the theatres, and 

is the bright spot in the movie business. 

Prank H. Fisher, general manager of Odeon 

Theatres and president of Canadian Picture 

Pioneers, declared in an interview here 

with Mike Tytherleigh of the Vancouver 

Province. 

Fisher was here to speak at a recent 

meeting of the British Columbia Pioneers 

branch. 

He told Tytherleigh that he's really excited 

about the future of the movie industry. 

After a series of lows, motion picture 

attendance made extraordinary progress in 

the last 18 months, he said, and foreign 

pictures have had much to do with the increase—they 

have built up a discriminating 

audience. 

AUDIENCES DEMANDING QUALITY 

"The growth in audiences demanding 

quality has made Hollywood and all producers 

produce better films." he said, and 

pointed out that in a city such as Vancouver 

there is as much of the good foreign 

product available as in a large metropolis 

like New York City. 

This is a radical change from a few years 

back. Then there were few foreign films 

showing except in the big centers. Tytherleigh 

pointed out that of the films showing 

in Vancouver Odeon theatres at this 

writing, only one was a Hollywood product. 

And at Famous Players theatres with Hollywood 

product, three were tied up with reserved-seat 

pictures. 

The growth in film internationalism, and 

the film festivals, is encouraging more persons 

to treat the movies as an evening out 

instead of just a time-filler. Fi.=;her feels. 

And he credits film festivals with playing 

an important part in the growth of movie 

internationalism. They have encouraged 

people to see what other countries were 

producing with the results those films 

shown have become commercial. 

Have the film festivals, by encouraging 

audiences to see films which start them 

talking and thinking, killed themselves? 

Has their success in making the unusual 

into the commercial been their own death 

sentence? 

FESTIVALS CAN EXPERIMENT 

Fisher feels that this is not the case. 

There is room for festivals where the showings 

can be more experimental: where directors 

can give full rein to their creative 

impulses, where the audiences will be 

guinea pigs for testing these impulses. 

One other change that Fisher has noticed 

in the past few years has been in the case 

of those persons who boasted that they 

hadn't seen a motion picture for a year or 

so. 

He used to say to them that it was their 

loss. Now he finds the same persons coming 

up to him and saying: "I saw a great 

picture the other day" because so many 

more films today deal with ideas rather 

than gangsters and girls. 

In concrete terms of progress. Odeon is 

spending $250,000 on renovation of the 

Plaza Theatre downtown, which will be renamed 

the Odeon when it reopens with 

"Lawrence of Arabia" on a roadshow policy. 

It will be the first Odeon house here to 

play the hard-ticket plan. 

Also Odeon is renovating two theatres in 

eastern Canada: building year-around 

drive-ins in Toronto and Ottawa: constructing 

a drive-in in Winnipeg, and has 

leased the New Westminster Drive-In here 

from Les Young and associates. 

Elections Telecasts 

May Cut Awards Show 

OTTAWA—Some confusion prevails over 

arrangements in Canada for the Academy 

Awards program from Hollywood on the 

night of April 8 because this is the official 

date selected for federal elections following 

the sudden dissolution of Parliament February 

4 as a result of adoption of a nonconfidence 

vote in the Commons against 

the government. 

E'ections in the countiy's 265 ridings on 

April 8. for which the machinery was immediately 

set in motion last week, will 

mean a tieup of practically all television 

and radio stations for voting retui-ns and 

political statements from the time the polls 

c'ose until long after midnight because of 

the time difference between east and west 

coasts, thus conflicting with the Oscar 

awards program from California. 

The Canadian Broadcasting Coi-p., the 

government agency, and many stations are 

already committed to carry the awards 

broadcast starting around U p.m.. it is 

reported. But election news may be given 

priority by the Board of Broadcast Governor.s. 

the controlling body. 

Meanwhile no announcement has been 

forthcoming regarding sweepstakes or 

other prize competitions by sponsors in 

connection with the film awards. 

Philip Ober will portray Tony Randall's 

employer again in Universal's "The Brass 

Bottle." with Burl Ives and Barbara Eden 

rounding out the cast. Hari-y Keller will 

direct and Robert Arthur produce.

. . Eddie 

MONTREAL 

Morman Jewison. toiiner CBC director 

who now is in Hollywood, went thiouRli 

a busy round of promotion visits here in 

behalf of his first feature film, "40 Pounds 

of Trouble. " which is opening at the Capitol 

on the 22nd. He commented that Tony 

Curtis, star of the film, has learned to act 

because he is cooperative and tries to improve. 

Canadians in Hollywood have 

formed a "little Canadian club" under the 

leadership of Lome Green. Jewison reported. 

Jewison has completed "The Thrill 

of It All." his second film, and is now directing 

a Broadway musical, an adaptation 

of "The Miracle on 34th Street." It is 

scheduled to open in Detroit in July. 

Jean-Pierre Desmarais of Select Films 

reports he is making fine progress with his 

Cine Club system. New units have been 

formed at Mount Joli. Riniouski. Rivieredu-Loup. 

Victoriaville, Drummondville. 

Joliette, Jonquieres. Chicoutlmi and Beauharnois. 

Denise Fournier, formerly at Associated 

Screen Industries, has joined Select Films 

as secretary Maurice Duhamel. for 

many years 

. . . 

with the Auclair Cinema circuit, 

has resigned to join the Elysee Cinema 

group here . White, Warner Bros., 

motored with friends for a weekend of skiing 

at Stowe, Vt. . . . Jack Kroll, salesman 

for Warner Bros., was in the Maritime provinces 

. . . Harry Cohen, executive at Atlas 

Films, and wife have left for Hawaii where 

they will be holidaying for a month. 

Michael Frank, salesman for 20th-Fox. 

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No Theatre Tax Relief 

In Ontario's Budget 

TORONTO — Exhibitors of Ontario experienced 

disappointment over the lack of 

any taxation relief for theatres in the 

1963-64 budget when it was brought down 

in the legislature here by piTivincial treasurer 

James Allan. 

No mention was made of changes in the 

Ontario hospitals tax act under which the 

amusement tax is collected although it had 

been clearly indicated during the past year 

by the Motion Picture Theatres Ass'n of 

Ontario and film industry spokesmen that 

a downward revision in the ticket levy was 

essential because of the economic state of 

theatres. 

A degree of satisfaction for theatre owners 

as well as for the general public was 

provided in an adjustment of the retail 

sales tax through which the exemption was 

raised for purchases of less than 21 cents 

from the former limit of 17 cents. This 

meant that two soft drinks or two 10-cent 

candy bars would be tax free, along with 

other items costing less than 21 cents. 

It was recognized that this concession 

would help sales at refreshment bars in 

theatres while relieving the inconvenience 

of odd change in small purchases. But 

1963-64 receipts from the retail sales tax 

were estimated in the budget at $180,000.- 

000. Incidentally, the budget as a whole 

dealt with sums totalling well over one 

billion dollars. 

The provincial treasurer noted that no 

new taxes had been created while no inci-eases 

were made in existing levies but 

the lengthy document contained only scattered 

concessions of minor nature. 

There is still the possibility of legislative 

changes in the assessment act and of government 

revision of theatre regulations as 

requested by exhibitors in view of business 

stringency in the entertainment field. 

'Mockingbird' Named 

Award Winner Again 


HOLLYWOOD—Marking its fourth major 

award despite the fact that its only engagement 

to date has been at the Pox Wilshire 

Theatre here. Universal's "To Kill a 

Mockingbird" has been awarded the Parents' 

special medal in the March issue of 

Pai-ents' Magazine. It already has won 

Photoplay's Gold Medal award, been named 

Seventeen's Picture of the Month, and received 

Scholastic magazine's Bell Ringer 

award. Many critics and guilds have named 

it on their ten-best lists of the year's top 

films. 

"To Kill a Mockingbird" was to be premiered 

at the New York's Radio City Music 

Hall Thursday (14). 

* * 

Allied Artists' "Billy Budd" has been 

nominated for the British equivalent of 

the Academy Award as best picture of 1962 

by Britain's Society of Film and Television 

Arts. To date, meanwhile, the 

Cinemascope picturization of Herman Melville's 

sea classic has been listed either as 

best picture of the year or among the ten 

best by 18 leading American newspaper 

and magazine critics. 

"Billy Budd" stars Robert Ryan. Peter 

Ustinov and Melvyn Douglas, and introduces 

Terence Stamp in the title role. 

T O R O N T O 

lyjayor Donald Summerville, a member of 

the local Variety Crew, issued a proclamation 

for the observance of Variety Week 

starting the 17th. A major event will be a 

luncheon on the 19th at the Park Plaza 

The University featured a special Saturday 

showing . . . 

for young people of "Mu- 

' 

tiny on the Bounty at 99 cents. 

. 

The Stratford Shakespearean Festival 

has made an offer to Theatre Holding 

Corp.. Toronto, headed by Herb Allen, to 

purchase the 999-seat Avon in the western 

Ontario city. The festival has used the 

Avon for the last seven summers in addition 

to its own auditorium 

A. Gaskin. who had served 

. . 

since 

Robert 

1949 as 

an official of the motion pictm-e censorship 

division of the Ontario government, 

The advance ticket sale has 

died here . . . 

opened for the fifth annual variety show 

sponsored by the Moramos Shrine Club to 

be held soon in the Famous Players Capitol 

at Windsor with proceeds to go to the 

Shriners hospitals at Montreal and Winnipeg. 

Manager Bert Brown of the Famous 

Players Imperial had a near-capacity 

crowd of 3.000 for the Wednesday night 

$12,000 Added in 1962 

To CPP Fund for Needy 

TORONTO — Glowing reports on 1962 

activities and the further progress of the 

benevolent fund were presented at the 22nd 

annual dinner meeting of the Canadian 

Picture Pioneers Wednesday il3i at the 

Royal York Hotel, with President Frank H. 

Fisher in the chair. 

Upwards of $12,000 was added to the 

fund for aid of needy veterans of the film 

entertainment field, according to the annual 

report. The Vancouver CPP branch 

led off with a $5,000 contribution while 

substantial amounts came from Toronto. 

Winnipeg, Calgary and other centers. 

The 11th annual CPP golf championship 

tournament here last August was a resounding 

success with 434 tickets being sold, 

resulting in a $1,500 boost to the benevolent 

fund. No less than 228 golfers made a bid 

for the trophies and special prizes. 

Len Bishop. Toronto, was responsible for 

a healthy membership report while the 

work of other chairmen received waitn 

recogirition. Preparations were taken up 

for special observance next June of the 

60th anniversai-y of the motion picture 

theatre business in Canada. 

'Bell' Antonio' Arrives 

TORONTO—"Bell' Antonio" from Italy 

was the new one at the International 

Cinema, and also at one studio of the Little 

Cinema where "Days of Thrills and 

Laughter" took a second week in the other 

half. "The Pive-Day Lover" enjoyed a third 

week at two cinemas, the Christie and New 

Yorker while "Kill or Cure" went a third 

week at the Capitol Fine Arts. After a long 

run with "Oliver Twist." the Kent Cinema 

turned to "Red Shoes" and "Look Back in 

Anger" with Richard Burton getting the 

play as star of the latter picture. The Bayview 

continued "Doctor Without Scruples." 

performance of "The Great Waltz" in the 

Golden operetta series. This picture was 

seen recently as a television program but 

it didn't hurt the theatre revival. The operetta 

series also is showing weekly at the 

FPC Tivoli in Hamilton, the Capitol. London, 

and elsewhere in Ontario. 

The engagement of "40 Pounds of Trouble" 

at Toronto Loew's got a nice boost at 

the boxoffice through the visit here of its 

director. Norman Jewison. a former resident 

of this city who found time during his 

stay for a visit with his family. Jewison has 

another picture coming up. "The Thrill of 

It 

All." 

. . 

Eaton Auditorium, 1,275 seats, had a 

capacity crowd for the showing of nine 

films in a one-night show sponsored by 

the Toronto Movie Club, the president of 

which is J. P. Fitzgerald, whose "Blue 

Mountain Magic" was an award winner at 

the 1962 Tokyo Film Festival . . . The 

Hamilton Philharmonic Orchestra had an 

excellent crowd for its concert Sunday 

night in the Odeon Palace . Shadow Productions 

of Hollywood and Toronto will 

produce a feature called "Unbranded 

" 

in 

Northern Ontario, the male star being 

John Hart. 

VANCOUVER 

\A7ally Hamilton of Trans-Canada Films 

here. Gordon Sutherland and Bob Mc- 

Ewan are new members of the Canadian 

Ivan Ackery. manager 

Picture Pioneers . . . 

of the Orpheum. was ill . . . Russell Simpson, 

former local exchange manager who 

has been in the east the last few years, is 

back in British Columbia running the 

Avalon tulip fann. 

Kenneth Stauffer, owner of the Cave 

supper club downtown and well known in 

the motion picture business, has opened a 

second night club, the Cock 'n' Bull, out on 

Broadway. 

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BOXOFFICE Febi-uary 18, 1963 K-3

Sell 

and Sell 

Scores of busy little messages 

go out every week to a tremendous 

audience— and they get a tremendous 

response! 

Every exhibitor is 

busy— buying, 

selling, renting, hiring. All this is 

made easier 

and more profitable 

with the classified ads in Clearing 

House each week. 

READ • USE • PROFIT BY— 

Classified Ads 

in 

BOXOFFICE 

Greatest Coverage in the Field—Most Readers for Your Money 

Four Insertions for Price of Three 

K-4 BOXOFTICE :: Pebmary 18, 1963

• ADLINES & EXPLOITIPS 

• ALPHABETICAL 

INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANOISING IDEAS 

BOXOfFICt 

wrnnm. 

THE GUIDE TO g BETTER BOOKING AND B U S I N E S S - B U I L D I N G 

Reverse Selling: Radio Spoof Campaign 

Fills 

Reopened Small-Town Antique 

Don Stott, theatre owner of Prince 

Frederick, Md., has bought up a couple of 

closed small-town theatres in the last year, 

and now has five operations, counting the 

Waldorf 301 Drive-In and two theatres in 

the Prince Frederick area. 

He is "having a ball" getting the two reopened 

houses going again, he relates. His 

latest ventui-e is the old Opera House in 

Berryville, a rustic town east of Winchester 

in northern Virginia (population 

1,600). The building is owned by an amateur 

theatrical group, and also is used by 

local Catholics for Sunday masses. Stott 

could only get a lease for Friday and Saturday 

on "very desirable" terms. 

"Since I couldn't call the building mine, 

I decided to make the best of it as is; that 

is, without spending any money on it," 

Stott reports. 

ANTIQUE OPERA HOUSE 

"The building is almost 75 years old and 

looks it. It is a perfect copy of a typical 

old-fashioned western opera house, complete 

with curved balcony, wooden floors, 

old chandeliers—the whole bit. It would 

make a perfect nickelodeon in New York 

City, but in a small town people don't 

really appreciate real antiques, and I know 

it." 

Stott figui-ed that ordinary advertising 

wouldn't create much business for the 

antique theatre opening. His judgment was 

to kid about his operation, make the Berryville 

folk think going to the Opera House 

would be fun. 

"I arranged a tremendous spoof radio 

campaign," Stott relates. Here are samples 

of some of his copy: 

You've heard of theatre-in-the-round: 

now here is theatre-falling-down. 

Please have exact change; our cashier 

is stupid. 

Cleanest restrooms under the stars. 

The show starts as soon as we can 

find a projectionist. 

We've put in windows this weel

CITATION WINNERS FOR JANUARY 1963 

Mae a. JensEiN, ni(iiiafiear in the Halifax 

Mail Star involving a theatre. The layout, 

eight columns wide and lacking only about 

two inches in being full depth, was sold to 

the Roy L. Josey Co., appliances, television 

and home furnishings retailer. 

An impressive part of the huge ad played 

up "If a Man Answers." For example the 

header depicted Bobby Darin phoning 

Sandra Dee, with most of the space in 

black and title and copy either in revei-se 

type or irregular copy balloon. The Oxford's 

ad measured approximately 7x9 inches. 

A heavy radio and newspaper schedule was 

used. 

A three-column reproduction of this photo appeared 

on the first page of the Pacifica Tribune in 

co-op ad promotion arranged by Monager John 

Heothcote for "It's Only Money" at the Seavue 

Theotre. Virginio Schloegel, who is Miss Pacifica, 

agreed to visit the theatre and throw some "lucky 

money" around for benefit of the cameramen. 

Making Funny Money 

Bring In Real Slufi 

The furmy (Enjoyment Certificate) 

money available from Paramount for "It's 

Only Money" brought in plenty of the genuine 

green stuff at the Seavue Theatre in 

suburban Pacifica (Sharp Parki near San 

Francisco. 

John Heathcote, manager, took over the 

main Paramount pressbook idea and made 

it a money-maker. First he had the Paramount 

funny money numbered, then he 

went to the merchants with a sales promotion 

plan based on the title. 

The plan called for the merchants to go 

in on a co-op ad page, distribution of numbered 

funny money to customers: printing 

of the winning numbers in the newspapers, 

and for the winners to pick up their prizes, 

double passes to "It's Only Money," at the 

Seavue Theatre boxoffice. 

Heathcote sold a full-page co-op ad lineup. 

It had this heading: 

"It's Only Money"—But You Can Save 

Lots of It If You Shop at These Fine 

Stores! In Pacifica Manor Shopping 

Center . . . FREE. Free Double Pass 

Show Tickets—Pick Up Your Lucky 

Numbered Funny Money From Any of 

the Merchants Below . . . Check Your 

Winning Serial Numbers in Next Week's 

Tribune or the Participating Shops. 

Each ad carried a line refen-ing to 

money, such as, "You're Money Wise When 

You Shop at . . . Your Money Goes a Long 

Way. etc." The Seavue Theatre paid for 

its own ad on the double truck. The 

Pacifica Tribune had a photo on page one 

and a story about the lucky money numbers 

on other pages. 

The participating merchants pasted the 

co-op page in their windows for weekend 

shoppers to see. 

"In closing, I mention that they were 

hanging from the chandeliers Friday 

night and Saturday." Heathcote reports. "I 

hurriedly scheduled an extra early opening 

(11:30) to manage the young folk . . . Our 

fumiy money is bringing in plenty of green 

stuff." 

— 26 — BOXOFFICE Showmandiser Feb. 18, 1963

Stamps, Lucky Lease 

Win for 'Landlady' 

The campaign put on for Columbia Pictures' 

Lucky Lease Sweepstakes, a promotion 

for "The Notorious Landlady," by L. E. 

Snyder jr. and his Modern Theatre staffers 

in Tulsa, Okla.. won first prize in the Tulsa 

PKjpulation category. 

The Columbia film played day and date 

at Snyder's downtown OiTiheum Theatre 

and Bellaire and Apache drive-ins. 

Snyder gives the credit 

for the winning 

campaign to Warren Patton and his aides. 

The Lucky Lease Sweepstakes, in which 

more than 1.000 prizes were awarded in a 

national drawing, was publicized in Tulsa 

by 12 Thrif-T-Wise supermarkets and by 

290 one-minute spots on KAKC in a twoweek 

period, plus five television spots. 

The tieup with Thrif-T-Wise included 

the introduction at the three Snyder operations 

of S&H Green trading stamps—ten 

stamps with each adult ticket purchase. 

More than 10,000 handbills were distributed 

announcing the coming of "The Notorious 

Landlady" and the launching of the stamp 

giveaway. 

The theatres and the 12 stores also 

distributed 

over 5,000 entry blanks for the 

Lucky Lease Sweepstakes. 

Pressbook advertising was revised a bit 

for the Snyder theatres' showing of "The 

Notorious Landlady." Special two and 

three-column ads featured the comedy 

angle by showing Kim Novak in boxing 

gloves rather than in the bathtub scene. 

These were used during the first week of 

the engagement. For the last week, the ads 

switched to the bathtub scene. 

"In this manner," Snyder repKsrts, "we 

were able to entice the family audience 

during the first seven to ten days of the 

engagement." 

A two-color ad, approximately 4 cols. 14 

inches, on opening day featured a border of 

the S&H stamps printed in green ink. 

A Showmanship Extra! 

Research Service 

Providing special service for individual 

customers who go out of their way to show 

their interest in pictures is a part of good 

showmanship practice at the Heart Theatre 

in Hartford, Mich., operated by Mrs. 

Lillian V. Stembaugh, whose personalized 

theatre operation has been noted before in 

these pages. 

Mrs. Stembaugh was recently asked by a 

good patron, whom she describes as "a very 

intelligent lady." about oldtime picture information—such 

as the feminine lead opposite 

Rudolph Valentino in "The Sheik." 

She took the trouble to search out the 

answer. 

"When someone is interested in the 

movies I try to keep them that way," Mrs. 

Stembaugh says. 

Dragon Ballyhoo Is 

Hit 

W. L. Webb of the Gaumont Theatre in 

Camden Town. England, won much attention 

with a dragon street promotion, 

consisting of three men in a Chinese serpent-like 

outfit, led around the city by 

Manager Webb himself carrying signs for 

"Flower Drum Song." 

Circus 

Musical 

Needs 

Circus-Type 

Ballyhoo 

The oldtime song has made "the man 

on the flying trapeze" as much a part of 

a circus as elephants and popcorn, but 

a downtown sidewalk definitely is no 

place for a trapeze act, so Frank Henson 

and assistant Bob Ragsdale settled for 

the next best, a trampoline act, as an 

out-front ballyhoo for "BQly Rose's 

Jumbo" at Loew's State Theatre in New 

Orleans. 

Three men performed at intervals on 

the spring-net beside the State marquee, 

as seen in the accompanying photo. 

And what is a circus without clowns. 

So the New Orleans showmen added two 

funnymen to their campaign. The 

comics were given the job of filling imprinted 

balloons from a tank of helium 

gas while the trio did their stuff on the 

trampoline. 

"Jumbo" bookings did not coincide 

with good outdoor promotion weather in 

many situations, but apparently this 

circus film needs circus-type promotion, 

for it ran 23 days at Loew's State, and 

Henson and Ragsdale feel their jumping 

acrobats, clowTis and balloons had a 

bearing on theii- success with "Jumbo." 

More than 2,000 of the imprinted balloons 

were passed out by the clowns in 

two days the out-front act was retained. 

The clowns were two youngsters obtained 

through a want ad. and they had 

quite a time along Canal street. 

Prize List Includes Exhibitor Trip to Japan 

A national contest operating on both the 

exhibitor and patron levels and highlighting 

the giveaway of six trips (each for two) 

to Japan and 257 other top prizes, has 

been arranged by Paramount Pictm'es for 

"A Girl Named Tamiko." 

Exhibitor entries will be based on the 

best local promotions of the "Tamiko" patron 

contest, which is a letter-writing 

competition based on the theme, "I believe 

that 'A Girl Named Tamiko' was right tor 

wrong! in breaking with tradition." Both 

patron and exhibitor entries must be submitted 

by August 31. The niles of the patrons' 

contest also apply to the exhibitor 

contest. 

Five (double) trips to Japan are being 

offered in the national contest. In addition, 

an exhibitor, theatre manager or theatre 

promotional executive can win the 

sixth trip to Japan for himself and a 

companion. All six trips to Japan are via 

Japan Air Lines (from their points of departure 

> . with other ai'rangements in 

Japan made through the Japan Hotel 

Ass'n, Japan National Tourist Ass'n. Japan 

Travel Bureau and Japan National Railways. 

The list of prizes in both the exhibitor 

and patron contests totals 24 Yashica movie 

cameras. 12 sewing machines, 50 Selkomatic 

men's watches, five cultured pearl 

necklaces, ten Micronic radios. 11 Sekonic 

light meters, 50 Seiko ladies watches, ten 

BOXOFFICE Showmandiger Feb. 18, 1963 — 27 — 

Pansonic radios, 50 Mr. Sneekers gift 

packages. 25 Skyway bicycles and ten boxes 

of Japanese silks. 

A contest trailer, a colorful 40x60 lobby 

display and special entry blank mats are 

being serviced free to exhibitors. Complete 

details are featured in Paiamount's press 

book. 

Crown Int'l Awards 18 

Citations to Exhibitors 

Newton P. Jacobs, president of Ci-own International 

Pictures, has awarded CISA 

(Crown International Space Agency) citations 

for outstanding "First Spaceship on 

Venus" promotional campaigns to 18 exhibitors 

in the northwest. Detroit and Toronto 

areas. 

Northwest territory showmen presented 

CISA citations are Edward H. Stuckey, 

Andrew J. Grainger. Henry E. Capogiia. 

Jack C. Kull and Robert J. Savage. 

Detroit area men wimiing the awards 

for their "First Spaceshop on Venus" campaigns 

are Frank Christie. Non-is Hunt. 

Doug Forbes, Roy Brown, Jack Lovett, Bob 

Hazard, Bob Saffle. Mark McDougald, Jim 

Bonholzer and Jerry Pomian. 

Canadian winners to date are Harry 

Rosenberg, Les Mitchell, and Martin 

Simpson.

I Para 

—John 

XHIBITOR HAS HIS SAY 

lABOUT PICTURE SI 

B- 

ALLIED ARTISTS 

Tall Stranger. The iAA, reissue)—Joel 

McCrea. Virginia Mayo. Barry Kelley. This 

1957 release, made in color and Cinema- 

Scope, made a good supporting feature for 

my Friday-Saturday change.— I. Roche, 

Starlitc Drive-In, Chipley. Pla. Pop. 3.100. 

BUENA VISTA 

Bon Voyage iBV) — Fred MacMurray. 

Jane Wyman. Michael Callan. Deborah 

Walley. Lacks the Disney sparkle which was 

in "Professor," "Parent Trap' and "Big 

Red." It did a little above average, but 

nothing extra. Good to see Jane Wyman 

again. Played Fri., Sat. Weather: Rainy.— 

James Hardy, Crescent Theatre. Jasonville. 

Ind. Pop. 2,500. 

COLUMBIA 

Mothra (Colt—All- Japanese cast. This 

one didn't even fool the kids in the special 

effects department. A fairly good try, but 

they don't make science-fiction movies as 

good as they used to. Remember "War of 

the Worlds" and "When Worlds Collide"? 

This one did above average for me, though. 

Played Fri., Sat. Weather: Cold.—James 

Hardy, Crescent Theatre. Jasonville, Ind. 

Pop. 2,500. 

Three Stooges in Orbit, The iCol) — 

Stooges, Edson Stroll. Carol Chiistensen. 

Not quite as good as their "Meet Hercules." 

but it will please. It gave me my best Saturday 

since "Hatari!" Played Fri.. Sat. 

Weather: Cold.—James Hardy, Crescent 

Theatre, Jasonville, Ind. Pop. 2,500. 

METRO-GOLDWYN-MAYER 

Lolita iMGMi —James Mason, Sue Lyon. 

Shelley Winters. Peter Sellers. This picture 

will have its main appeal to those who 

want to see how they ever made a movie 

from such a daring book. Shelley Winters' 

performance was excellent—should win her 

an Oscar nomination. Sue Lyon is an attractive 

newcomer. Hope she appears on 

the screen again. No complaints on this 

one as we advertised it "for adults only" 

and said that it was a highly controversial 

drama. Played Fri. through Thurs. 

Weather: Mild.—Donald E. Bohatka, Catlow 

Theatre, Barrington, 111. Pop. 5,400. 

Lolita MOM I—James Mason, Sue Lyon, 

I 

Shelley Winters, Peter Sellers. This was 

highly overrated. The worst picture Leo 

has made in a long time. I gue.ss they knew 

Thinks Public Prevues 

Would Be Good Idea 

Tôes anyone have a good, economical 

idea of how we could show "Prevues" 

free to the public, possibly every 

noon, possibly in the outer lobby or 

concourse of theatres all over the country? 

I believe such a practice would 

do much more than present methods 

are doing to sel coming attractions. 

Marion Theatre. 

Marion, S.C. 

A. A. RICHARDS 

what it was, as they stayed away. Small 

towns— lay off it. However, the girl. Sue 

Lyon, shows some sign of a good actress if 

given better roles than this. Played Wed., 

Thurs. Weather: Rainy.—James Hardy, 

Crescent Theatre, Jasonville, Ind. Pop. 

2,500. 

PARAMOUNT 

Man Who Shot Liberty Valance, The 

I Wayne. James Stewart, Vera 

Miles. Color would have made this a super. 

As it was. it was still good and should draw 

them in anywhere. Any picture which has a 

title song does well for me. Played Sun.. 

Mon., Tues. Weather: Good.— B. W. Berglund. 

Trail Theatre, New Town, N. D. Pop. 

1,200. 

Pigeon That Took Rome, The (Para)— 

Charlton Heston. Elsa Martinelli, Harry 

Guardino. One of the year's funniest pictures. 

An excellent comedy that will appeal 

principally to the adults. A real sleeper 

'Hatari!' Is Type of Film 

Exhibitors Need Most 

T don't usually seem to be able to find 

the time to write, but I felt that I 

had to say something about "Hatari!" 

which I played January 20-22. This is 

one of the finest pictures to come along 

in ten years, as far as I'm concerned. 

It seems to me that the film industry, 

which knows itself how good this picture 

is, would wake up to the fact that 

more entertainment like this would 

bring people back to the theatre. 

Canadian is a town of 2,800 population 

and a very good share of this figure 

attended the theatre during the 

three-day run. The thing that amazed 

me was that I did not hear one person 

who did not enjoy the picture. As I 

said before, this type entertainment 

would sure help matters—and TV 

would do some suffering as we exhibitors 

have been doing. 

CHARLES TOWNSEND 

Palace Theatre, 

Canadian, Tex. 

if there ever was one. Why wasn't it made 

in color? Anyone can see black and white 

at home on TV. Very good story with an 

excellent cast. It was nice to see "Ben- 

Hur" out of his chariot and into a modern 

picture. Highly recommended for your best 

playing time. Played Sun.. Mon., Tues. 

Weather: Mild.—Donald E. Bohatka, Catlow 

Theatre, Barrington, 111. Pop. 5,400. 

20th CENTURY-FOX 

Satan Never Sleeps (20th -Fox)—William 

Holden. Clifton Webb, France Nuyen. A 

fine picture, but a real dog at the boxoffice 

for us. Maybe Satan didn't sleep, but everyone 

else must have been—both nights. 

Played Wed.. Thurs—Joe Machetta. Emerson 

Theatre. Brush. Colo. Pop. 3,600. 

UNITED ARTISTS 

Bird Man of Alcatraz (UA)—Burt Lan- 

— 28 — 

Anybody Have a Reply 

To This Question? 

IJaving been an exhibitor in the same 

spot for 30 years and a weekly 

reader of BOXOFFICE for about 25 

years, I feel that it would not be unreasonable 

to ask a question. 1 notice 

in the reviews in The Exihibitor Has 

His Say that many refer to and call 

TV "the Idiot Box." 

Since most programs on TV are 

filmed and old and new movies made 

for theatres, would it not, therefore, 

be proper for these same exhibitors 

to refer to the theatres as THE IDIOT 

HOUSES and THE IDIOT DRIVE- 

INS? I don't understand how a person 

becomes an "idiot" when he looks at a 

good movie on TV and the same person 

is quit* normal when he is looking 

at the same thing in a theatre. Do you? 

Justice Theatre, 

KernersvUle, N. C. 

J. T. JUSTICE JR. 

caster, Karl Maiden, Thelma Ritter. Not 

only was the story incredible but Burt Lancaster's 

portrayal as the Bird Man was (as 

usual) excellent. Hell do doubt receive a 

nomination for best actor in this. A fine 

motion picture that was enjoyed by everyone. 

Played Sun. through Wed.—Joe Machetta, 

Emerson Theatre, Brush, Colo. Pop. 

3,600. 

UNIVERSAL 

Comin' Round the Mountain and Feudin', 

Fussin' and A-Fightin' (Universal reissue 

combo)—Thought this double feature. 

with one featuring Abbott and Costello and 

the other Ma and Pa Kettle, would do more 

than usual. But it only did average due to 

holiday buying. People had Christmas 

on their minds and not going to the movies. 

Played Fri.. Sat. Weather: Icy and cold.— 

James Hardy. Crescent Theatre, Jasonville, 

Ind. Pop. 2,500. 

Lover Come Back (Univ.)—Rock Hudson. 

Doris Day. Tony Randall. Well worth 

playing! Despite its sophisticated theme, 

for the stars are good enough to fill any 

theatre, be it in the Ozarks or Broadway. 

Very well attended. Played Sun., Mon.. 

Tues.—Paul Fournier. Acadia Theatre, St. 

Leonard, N. B. Pop. 2,150. 

That Touch of Mink (Univi — Cary 

Grant, Doris Day, Gig Young. With all the 

sports competition, free beer and food given 

by local candidate, we did pretty well after 

ail. The picture is very spicy but highly 

entertaining. Played Sat., Sun.. Mon. 

Weather: Cool.—Carl P. Anderka. Rainbow 

Theatre, Castroville, Tex. Pop. 1,500. 

WARNER BROS. 

(WBi—Troy Donahue, 

Rome Adventure 

Suzanne Pleshette, Angle Dickinson. The 

scenery in this was worth the price of an 

admission ticket. Miss Pleshette was very 

good and I was asked when I was going to 

play another one of her movies. The Italian 

singer in this looked like a twin to 

Merv Griffin. This was very well done, 

though business was only average—too 

much competition from New Year's celebrating. 

Play it. You'll be glad you did. 

Played Tues.. Wed. Weather: Cold.—James 

Hardy. Crescent Theatre. Jasonville, Ind. 

Pop. 2,500. 

BOXOFFICE Showmondiaer :: Feb. 18, 1963

OXOFFICE 

— 

OOKINGUIDE 

B^ 

An interpretive analysis of lay ond tradepress reviews. Running time is in parentheses. The plus end 

minus signs indlcote degree or merit. Listings cover current reviews, updated regularly. This department 

also serves as an ALPHABETICAL INDEX to feature releases. (C; is for CinemoScope; y VistoVision; 

(P: Panavision; t Tcchnirama; s Other anomorphic processes. Symbol Vi denotes BOXOFFICE Blue Ribbon 

Award; color photography. Legion of Decency (LOD) ratings: A1— Unobjectionable for General Potronage; 

A2— Unobjectionable for Adults or Adolescents; A3— Unobjectionable for Adults; 8—Objectionable 

in Port for All; C—Condemned. For listings by company in the order of release, see FEATURE CHART. 

++ Very Good; + Good; — Fair; — Poor; = Very Poor. 

Review digest 

AND ALPHABETICAL INDEX 

•J V n 

1^ o 

2672 Airborne (78) Ac Diamond-SR 10- 8-62 ± 

2663 UQAImost Anjels (93) Dr/Music.BV 9-10-62 Al ± 

2637 ©Assignment Outer Space 

(79) SF-Fantasy AlP 6-11-62 ± 

— B 

26640Barabbas (134) ® 70 Bib 

2703 O Beauty and the Beast (77) 

Dr Col 9-10-62 A2 ++ 

Fairy Tale UA 2-11-63 Al ff 

Bell' Antonio (97) Eng-dubbed 

Drama Embassy 5-21-62 C + 

2683 ©Bellboy and the Playgirls, The 

(94) Novelty-Comedy UPRO 11-19-62 ± 

2634 Belle Sommers (62) Drama Col 5-28-62 A2 ± 

2653 ©Best of Enemies, The (104) ® 

War Comedy-Drama Col 8- 6-62 Al + 

2640 Big Wave, The (73) Drama AA 6-18-62 Al + 

2662 U Billy Budd (123) (g) Sea Drama. .AA 9- 3-62 A2 ft 

2690 u©Billy Rose's Jumbo (125) 

P Mus MGM 12-10-62 Al |f 

2641 Bird Man of Alcatraz (142) Dr...UA 6-25-62 A2 4+ 

2667 Bloody Brood, Tlie (69) Cr AstOf 9-24-62 B + 

Boccaccio '70 (148) Eng-dubbed 

Episodes Embassy 7-16-62 C + 

2631 0©Bon Voyage (132) © Comedy.. BV 5-21-62 Al W 

2669 Bourbon St. Shadows (70) Cr MPA 10- 1-62 + 

2640©Boys' Night Out (115) © Com.. MGM 6-18-62 A3 ff 

2651 Brain That Wouldn't Die, The 

(71) Horror Dr AlP 7-30-62 B ± 

1 

2633 Cabinet of Caligari, The (104) 

© Horror Drama 20tti-Fox 

2702 Cairo (91) Crime Drama MGM 

2658 Carnival of Souls (91) 

Psycho-Melodrama 

Herts-Lion 

2673 Carry On, Teacher (86) Com. . . . Governor 

2659 ©Centurion, The (77) Spectacle PIP 

2661 ©Chapman Report. The (125) Drama WB 

2697 Child Is Waiting, A (102) Dr UA 

2639 Clown and the Kid (65) Com-Drama UA 

2660 Coming-Out Party, A (98) Com Union 

2645 Concrete Jungle, The (86) Dr. .. Fanfare 

2650 Confessions of an Opium Eater 

(85) Shock Melodrama AA 

2693 Connection, The (93) Drama F-A-W 

2696 ©Constantine and the Cross (114) 

(D Spectacle Drama Embassy 

2620 Convicts 4 (reviewed as "Reprieve") 

(106) Drama AA 

2621 0©Count

REVIEW DIGEST 

AND ALPHABETICAL INDEX 

In the summary t+ ji rated 2 pluse*, - o« 2 minutei. W Very Good; + Good; — Fair; 

1

Feoture productions by company in order of releose. Running time is in parentheses. © it for CinemoScope; 

(?) VistaVision; ® Ponovision; ® Techniroma; g) Other onomorphic processes. Symbol O denotes BOXOFFICE 

Blue Ribbon Award; © Color Photography. Letters and combinations thereof indicate story type—(Complete 

key on next page). For review dates and Picture Guide page numbers, see REVIEW DIGEST. 

Feature 

ALLIED ARTISTS 3 U 

chart 

The Friohtened City (97) D..6211 

Herbert Lom. John Gregson. 

Yvonne Romain

FEATURE 

CHART 

Oi* k«y to l«tt*n and combtnoHoni th«r«ot IndlcoHng itory typ«: (Ad) Advantura Dromo; (Ac) Action 

Dromo; (An) Animotod-Actlon; (C) Comedy; (CD) Comedy -Dromo; (Cr) Crime Drama; (DM) Dromo 

with Music; (Doc) Documentary; (Dr) Dromo; (F) Fontosy; (Ho) Horror Drama; (Hi) Historicol Dromo; (M) Musical; 

(My) Mystery; (OD) Outdoor Dromo (S) Spectacle; (SF) Science-Fiction; (W) Western.

. 

WARNER 

. D 

D. 

Alain 

. 

FEATURE 

CHART 

UNIVERSAL 

I 

©Thai Touch of Mink 

(99) ® ;i-*^* 

Cary Grant, Boris Djj. Gig 

Young, Audrey Meadows 

Information Received (77) D..6217 

Sablna Sesselman. Wm. Sylvester 

©The Spiral Hoad (140) ..D. .6218 

Rock Hudson, Burl Ives. 

Gena Rowlands 

©The Phantom of the Opera 

^(84) Ho.. 6219 

Herbert Lom, Heather Sears, 

Michael Gough, Bdw. de Soaza 

©No Man Is an Island 

(114) D..6220 

Jeffrey Hunter, Marshall Thompson, 

Barbara Perez 

©If a Man Answer* (102) .C. .6221 

8an*a Doe. Bobby Darin, 

Mlchellne Pr««le, John Lund 

Stagecoach to Dancers' Rock 

(72) W..6222 

Warren Bteveoe, Martin Undau, 

Jod; Uwraora, Jodr Du 

Freud (139) D..6301 

(Special Release) 

Montgomery Clltt, Susannah York, 

larry Parks, Susan Koiiner 

©40 Pounds of Trouble 

(109) ® C..6304 

Tony Pirtls, Suainne Pleshette, 

Phil Silvers, Larry Storch 

Mystery Submarine (92) . .Ac. .6305 

Bdvrard Judd, laurence Payne, 

James Rohertôn Justice 

To Kill a Mockingbird 

(129) D. .6306 

Gregory Peck. Mary Badfaam, 

Phillip Alford, John Megna 

©The Birds (120 0.. 

Rod Taylor, Suzanne Pleshette, 

Jessica Tandy, Tlppl Hedrcn 

©The Ugly Amvican (135) D. 

Marlon Brando, Sandra Church. GUI 

Okada, Pat Hlncle. Jocelyn Brando 

©Lancelot and Guinnve 

(..) (B Ad.. 

CV>rnel WUde. Jau Wallace 

©A Gathering of Eagles (..)..D.. 

Rock IliKbon. Rod Taylor, Mary 

Peich. Barry Siilllran 

©For Love or Money (..)....C.. 

Kirk Douglas, Mllzl Oaynor, 

Gig Yffling. TTielma Rltter 

BROS. 

©Merrill's Marauders 

(98) © D..165 

Jeff dandier, Ty Bardin 

t>©The M usic Man (151) ® M . 

. 168 

Robert Preston. Shirley Jones 

(Special engagemeate only) 

Guns of Darkness (103) . .Ad. .169 

Leslie Caron. David NIven 

©The Story of the Count of 

Monte Cristo (101) d).. Ad.. 167 

Louis Jourdan. Yvonne Furneaui 

©The Chapman Report (125) 0. .251 

Bfrem Zimballst jr., Shelley Winters, 

Jane Fonda, Claire Bloom, CHynls 

Johns 

What Ever Happened to Batiy 

Jane? (132) D..252 

Joan Cravrford, Bette D«t1» 

©Gay Purr-ee (85) An.. 253 

Voices or Judy Oarltod, Bobert 

Ooulet, Red Bottnns, Hennlone 

Olngold 

©Gypsy (143) ® M..254 

Rosalind Russell. Natalie Wood, 

Karl Maiden 

Term of Trial (113) D..255 

I/iiirence Olivier, Slmone Slgnoret. 

Terervce Stamp. Sarah Miles 

Days of Wine and Roses 

(117) D..256 

Jack l/eromon, Lee Remlck 

©Critic's Choice (100)

. . Apr 

Jan 

. Nov 

. 

May 

^HORTS CHART 

•=1; 9 

BUENA VISTA 

(All in color) 

FEATURETTE SPECIALS 

lis Horse With the Flying 

Tail (48) Jan 62 

LIVE A(niON SPECIALS 

(Three-reel) 

131 Water Birds (31). reissue Set) £2 

REISSUE CARTOONS 

(7 mins.) 

17104 Early to Bed Apr 62 

17105 Canine Caddy May 62 

17106 Springtime (or Pluto Jun 62 

17107 Dog Watch Jul 62 

1710SThe Arl of Skiing Aug 62 

17109 How to Play Baseball Sep 62 

17110 Mickey's Delayed Date Oct 62 

17111 Chicken Little No> 62 

17112 Two Chips and a Miss Dec 62 

SINGLE REEL CARTOONS 

125 AguamanU (9) Jan 62 

. 

COLUMBIA 

ASSORTED & COMEDY FAVORITES 

(Reissues) 

6425 Let Down Your 

Aerial (17) Apr 62 

6426 Clunked in the 

Clink (16) May 62 

S436 Microspook (16) Jun 62 

7421 Spies and Guys (I9/2) Sep 62 

7431 Strop. Look and Listen 

(151,2) Oct 62 

7422 General Nuisance (18) Nov 62 

7432 Tall, Dark and Gruesome 

(16) Nov 62 

7423 Hook a Crook (16) ... Dec 62 

7433 Training for Trouble 

(I5V2) Dec 62 

7434 He Popped His 

Pistol (16) Jan 63 

CANDID MICROPHONE 

(Reissues) 

ffi54Noi 4, Series 3 (11).. Apr 62 

6555 No. 5, Series 3 

(10

Opinions on Current Productions 

ÊATURE REVIEWS 

Symbol O denotes color; © CinemoScope; ® VistaVision; ® Techniromo; ® Other onamorphic processes. For story synopsis on each picture, see reverse side. 

Papa's Delicate Condition 

Paramount (6212) 

98 Minutes 

Ratio: 

1.85-1 

Cotnedy 

O 

Rel. March '63 

Jackie Gleason, long big on TV and rapidly becoming a 

screen name thi-ough "Gigot," "The Hustler" and "Requiem 

for a Heavyweight," has himself an acting field 

day in this heart-warming period comedy based on the 

autobiographical novel by Corinne Griffith, silent days 

screen star. The mature moviegoers will enjoy it for its 

nostalgic glimpses of the pre-World War I small-town 

settings and costumes and the women wUl delight in the 

natui-al and appealing portrayal of Linda Bnihl, who 

plays the six-year-old Corrie, Papa's favorite. It should 

do good business generally, especially in family situations. 

Papa's liking for drink is merely suggested and his 

escapades, including buying a dnig store and taking over 

a circus just to get a pony for little Conie, seem more 

generous than reckless and director George Marshall 

always points up the humor of Papa's "condition." 

Gleason gets the maximum of laughs and also manages a 

few touching moments effectively. Glynis Johns is 

charming as his loving, sensible spouse and Charlie 

Ruggles adds one of his lovable portrayals as Papa's 

disapproving father-in-law. Technicolor enhances the 

gaudy backgroimds, especially the circus parade. 

Jackie Gleason. Glynis Johns, Charlie Ruggles, Laurel 

Goodwin, Linda Bruhl, Murray Hamilton, Elisha Cook. 

The Passionate Demons 

Ratio: 

1.85-1 

Manson-Slates Right 86 Minutes Rel. 

Melodrama 

Significant only in that it bears the label of Scandina\'ia's 

initial effort in the pronounced "new wave" 

atmosphere, this Nils Reinhardt Christensen-directed effort, 

released in the U.S. via Manson, can readily bear 

examination by the ai-t theatre crowd and perhaps by the 

action-adventure audiences in the larger, metropolitan 

centers, although small-town situations may find the lack 

of marquee "names" plus the foreign locale a bit remote 

for their particular, more habit-formed patrons. 

Margrete Robsahm is introduced as a promiscuous young 

lady bored with her aristocratic, free-living situation in 

modern-day Sweden who takes up with a young seaman, 

Toralv Maurstad. for apparent "kicks." She is indeed a 

"looker." in the action crowd's vemaculai', and seems 

destined for international recognition of sorts. The 

"passionate demons" of the title are Miss Robsahm's 

equally bored, equally out for "kicks" free-living pals, and 

in situations where such identification could easily imply 

a science-fiction or horror effort, it might be well to 

insert a line or two of plotting intent in daily newspaper 

ads. This is a Concord Film Production, dubbed for the 

American market. 

Margrete Robsalun, Toralv Maurstad, Henki Kolstad, 

Sissel Tull, Elisabeth Bang, Ronnaug Alten. 

Cleopatra's Daughter 

Ratio: Adventure Spectacle 

2.35-1 s O 

93 Minutes 

Rel. Feb. '63 

., CL Medallion 

I Bo 

— This Explorer Film attraction, released in the U.S. via 

Medallion Pictures, contains the very essence of escapist 

spectacle, not unlike some of the best-grossing Imports 

that have wended their way to American screens in past 

years. It has been dii-ected by Fernando Cerchio and 

Robert McNamara with the prime objective of imaginatively 

concocted adventm-e ably enough delineated by a 

sizable cast featuring our land's own Debra Paget and 

Robert Alda perhaps best remembered as leading man in 

i 

Warners' "The Story of George Gershwin" some years 

ago), plus Italy's Ettore Manni, as the chap of Miss 

Paget's choice, and Corrad Rani, who seeks her favors 

unsuccessfully. The story is relatively uncluttered, revolving 

around adventures of Shila, Cleopatra's daughter, 

left in Syria by her famous mother when the Roman 

legions invaded Egypt. Rani, taking over the kingdom, 

wants Miss Paget as his bride, but finds unanticipated 

demise for himself, instead, the deed instigated at hands 

The non-discriminating view- 

of power-mad Erno Crisa. 

ers will find what transpires very much to their collective 

liking. This is in Technicolor and Ultrascope. 

Debra Paget, Robert Alda, Ettore Manni, Corrad 

Rani, Erno Crisa, Yvette Lebon. 

Ratio: 

Wild Is My Love 

Ratio: 

1.85-1 

General Films (Mishkin) 74 Minutes Rel. 

A modest-budget exploitation feature filmed in and 

around an eastern college by Richard Hilliard, who produced 

and directed as well as assisted on the story material. 

This can be .sold on its striptease sequences to 

attract audiences to downtown key city spots. Although 

the stage and TV actors have no marquee value, the picture 

serves as a showcase for several promising players. 

Among them are Geene Courtney as a hard-drinking 

burlesque star, and Elizabeth MacCrae, an attractive 

blonde who plays a stripper who aspires to higher things. 

The screenplay by Otto Lemming has a good basic situation 

dealing with three bored college youths, one of whom 

persuades a pretty burlesque dancer to stay at the college 

while the regular students and faculty are on vacation. 

There is one sexy and prolonged bedroom interlude, but 

the only suspenseful moments in the film are those dealing 

with a game of Russian roulette indulged in by the 

three youths. This scene, although having scant relation 

to the main plot, is the picture's high spot. Paul Hampton 

does a good acting job. The photography by Emil 

Knebel and Louis MacMahon is above average. George E. 

Wolf is associate producer. 

Paul Hampton, Elizabeth MacCrae, Ray Fulmer, Bob 

Alexander, Geene Courtney, Carl Low, Ralph Stanley.

! 

. 

FEATURE REVIEWS Story Synopsis; Exploits; Adiines for Newspapers and Programs 

THE STORY: "Cleopatra's Daughter" (Medallion) 

The Sviian nation has been defeated, the king and 

queen ciiininated. The daughter of Cleopatra. Shila ^^ 

iDebra Paget is held prisoner, however, because Queen i ^^1,^^'., 

Mother Tegi desires to combine Egypt with Syria by fore- vcrbv 

ing the girl to mari-y her son, Nemorat iCorrad Rani). 

Court physician Ettore Manni suggests Debra comply. 

Kefren (Erno Crisa>, Nemorat's scheming uncle, poisons 

the young king, charging Debra with the deed. Dying, 

Rani orders she be buried alive in his tomb, recently 

completed by architect Robert Alda. Mamii. certain of 

her innocence, has her drink a potion which induces a 

coma and .she appears as dead: he plans to rescue her. 

of course. The idea backfires, and Debra is buried in 

the tomb. Wounded and weak, Manni seeks out some 

known tomb robbers. Alerted to the mission. Alda lends 

his expert advice. The robbers are entombed themselves 

via greedy moves, and the queen later pardons Debra and 

punishes Crisa. Debra escapes to the desert with Manni 

for a new life. 

EXPLOITIPS: 

Ask for cooperation from museums, libraries and the 

like in your communit.v—ideal promotion would be displays 

in both theatre and museum of ancient relics, et al. 

CATCHLINKS: 

For the First Time on Any Screen ! . . . The Spectacular, 

Colorful and Fiery Love Story of Cleopatra's Daughter 

. . . More Beautiful and Desirable Than Cleopatra Herself! 

THE STORY: "A Bomb for a Dictator" (Medallion) 

Pierre Fresnay and Michel Auclair are charged with 

responsibility of assassinating their political enemy, dictator 

Gregoire Asian, The death, however, must appear 

accidental in order to protect thousands held as hostages. 

They hide a time bomb sealed in a portable typewriter 

aboard Asian's plane, but he shifts crafts at the last 

moment. Fresnay shoots Auclaii' when latter protests 

killing of innocent people aboard the second plane. During 

the flight, Asian, recognizing Fi-esnay, has a heart 

attack and dies. Fresnay, now faced with the problem of 

ridding the plane of the bomb, locks himself in a washroom 

and with a fire-axe smashes a window. The sub- . . 

sequent loss of pressure blanks him out. Back at thef"' C 

terminal. Auclair, wounded, reaches the authorities and'".'' 

radio contact tries to reach the pilot. The plane manages 

to land on a beach of barren island. Fresnay, revived, 

works the hatch door open, crawls out with the bomb and 

runs far enough away with it from the plane as it 

explodes. 

EXPLOITIPS: 

Get bomb-handling experts on local and state police 

staffs to discuss their most delicate stints on radio /TVpress. 

CATCHLINES: 

A Macabre Method for Murder! . . . Spine-Tingling 

Suspense ! . . . The Step by Step Assassination Plot That 

WUl Hold You Spellbound 

THE STORY: "Papa's Delicate Condition" (Para) 

Before World War I, Papa (Jackie Gleason) is a traveling 

railroad supervisor who likes to drink, but loves his 

,:"" wife (Glynis Johns) and two daughters, teenage Laurel 

(7)' Goodwin and six-year-old Linda Bruhl, his favonte. 

• ' 

Glynis' 

father. Charlie Ruggles, is mayor of Texarkana 

and when Papa buys a drug store just so he and his pals 

can get a nip on Sunday and then takes over a bankrupt 

circus so Linda can get the pony and cart she longs for, 

Glynis takes the girls home to her father. Papa gets back 

in Ruggles' good graces by bringing the circus to 'Texarkana 

and cinching his re-election for mayor. Glynis 

still holds off, but Linda finally is instramental in brmging 

about a happy family reunion. 

F'XPI OIXIPS* 

Jackie Gleason, a top TV comic and star of "Gigot" and 

"Requiem for a Heavyweight" and a likely Academy 

Award contender, is the chief selling point, Glynis Johns 

recently scored for her comedy role in "The Chapman 

Report," Bookshops will cooperate with window displays 

of Corinne Griffith's book, on which the fUm is based. 

CATCHLINES: 

, ^^ 

Jackie Gleason as the Most Lovable, Most Maddening 

Papa of Them All ... A Warm, Humorous and Poignant 

Comedy About the Griffith Family in the Texas of Pre- 

World'War I . . . Papa Was a Blot on the Family 

Escutcheon But His Little Daughter Thought He Was the 

Best Daddy of Them All. 

THE STORY: "The Passionate Demons" (Manson) 

Returning to Stockholm to vi.sit his sick father and 

sister, seaman Toralv Maurstad realizes that his dad 

was never particularly concerned with his children's fate. 

Lonelv, Maurstad visits an outdoor cafe, meeting childhood 

friend Margrete Robsahm, now a desirable blonde 

beauty, who introduces him to her pals, an aristocratic, 

free-loving, sex-impassioned crowd. Margrete realizes 

she's fallen in love with Toralv. The two decide to live 

together, experiencing happy, carefree times. On a 

yachting trip with friends, Maurstad is jealous over her 

attentions to other people and nearly kills her. He is 

now aware that he's no better than his cold, aloof father, 

and decides to go abroad again, this time to find himself. 

He indicates to Margrete he may return to her. 

EXPLOITIPS: 

Ask for librai-y and book-store tieups on Axel Jensen's 

best seller, "Lina." Push "new wave" aspects. Ti-y for 

beauty shop co-op ads on basis of Miss Robsahm's alluring 

scene stills. 

CATCHLINES: 

From Scandinavia the First "New Wave" Drama—of 

Promiscuous Youth Caught Up in Today's Tuimoil of 

Passionate Love! . . . Stark Realism! ... A Daring But 

Honest Look at Today's Youth! 

THE STORY: "Friends and Neighbors" (Schoenfeld) 

Bus driver Arthur Askey's wife, Megs Jeiikins, as first 

prize in a lottery, "wins" two Russian social workers, to 

be hosted in the Askey home, Askey is happy to know 

that he'll get paid leave from his job to entertain the duo, 

Peter Illing and shapely blonde Tilda Thamar. Trouble 

looms when the Askeys' daughter. Catherine Feller, drops 

rock 'n roll boy friend, Jess Conrad, to concentrate on 

salesman Danny Ross, whose only joy in life seems to be 

eating. Askey and neighbor Reginald Beckwith ti-y unsuccessfully 

to produce a cozy atmosphere by introducing 

the Soviets to a potent local brew. In a return match, 

the Ru.ssians toast their hosts with vodka, upshot of this 

sequence finding Tilda on the romantic ran after Askey. 

At departure time, the Askey couple leans back exhausted. 

Catherine has gone back to Conrad. New-found 

household peace is shattered as Illing and Tilda return, 

this time with the rest of the Russian visitors, announcing 

the group will spend the rest of the visit time 

with Askey. He collapses. 

EXPLOITIPS: 

Get local disc jockeys to host area rock 'n roll headliners 

in a community-acro-ss-the-seas salute to Britain. •. 

Run teaser ads run-of -paper in the area press. ^^ g 

CATCHLINES: 

When East Meets West . . . It's an International Laff 

Riot! ... He Won a Raffle—But He Didn't Expect the 

Prize to Be a Russian Bombshell of Blonde Proportions! 

fhum, 

THE STORY: "Wild Is »Iy Love' (Mishkin) 

While the students and faculty of an eastern college are 

on vacation, Paul Hampton and two of liis classmates, 

Ray Fulmer and Bob Alexander, arrive to do some studying 

for a forthcoming examination. Hampton, who has 

been warned bv his wealthy father to pass the exam, is 

lazv and indolent and decides to go to a local burlesque 

house. Seeing blonde Elizabeth MacCrae do her number, 

he goes backstage and asks her for a date. Reluctant at 

first, she later decides to accept his invitation to share a 

college weekend with him. Meanwhile. Paul's two pals 

dare him to play a game of Russian roulette with them. 

After a tussle. Elizabeth is drawn into the game and 

she becomes frightened for Paul's safety. After a brief 

romantic interlude, Elizabeth, who aspires to higher 

things, goes back to her burlesque job, and Paul and his 

pals discard the gun and go back to their studies, 

EXPLOITIPS: 

With no marquee names to sell, the exhibitor can only 

play up the burlesque routine and the one bedroom scene 

to attract male passersby in downtown houses in the 

bigger cities. The Russian roulette scene may lure fans, 

CATCHLINES: 

Burlesque Queen Spends a Wild Weekend in a College 

Dormitory . . . What Happens When a Burlesque Stripper 

Goes to College—to Spend the Night With a Student 

. . . Three American College Students Flirt With Danger 

by Playing Russian Roulette. 

BOXOFFICE BookinGuide Feb. 18. 1963

. . Pre-show 

RATES: 20c: per word, minimum $2.00, cash with copy. Four zonsecutive insertions for price 

of three. CLOSING DATE: Monday noon preceding publication date. Send copy and 

• answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 24, Mo. • 

HELP WANTED 

SALESMAN wanted to represent firm 

selling ouidoor advertising in conjunction 

with theatre display Irame service. Opportunity 

to build ior future. Exclusive territory 

available. Contact Romar-Vide Co., 

Chetek, Wisconsin. 

AHT HOUSE MANAGER: Experienced. 

Chicago area. Stole all in First Letter. Replies 

Confidential. Boxoffice 9626. 

WANTED: Top showman to sell established 

drive-in, (personal appearance,) attraction. 

Unmarried, free travel, good car, 

appearance, salesman. Draw $100.00 

against percentage. Rush qualifications, 

KIRMA, BOX 77, TICE, FLORIDA. 

Projectionist wanted in Oklahoma. Must 

know machine and sound repair, capable 

helping clean theatre. Permanent place for 

honest, sober man that wants to work. 

Boxoffice 9630. 

POSITIONS WANTED 

Available, conventional or drive-in theatre 

manager. Experienced advertising, 

exploitation, public relations, concession, 

booking, buying. Neat appearance. Re- 

Uable. Relocate Midwest. Boxoffice 962 1 

Available, best references, etc. Chief 

Projectionist. 20 years experience. All 

phases projection and sound maintenance. 

Well acquainted with 70mm equipment, 

with some Cinerama experience. Will 

travel if price is right. Available March 

1st. Now employed by one of Midwest's 

most progressive circuits. Boxoffice 9527. 

Projectionist, oil phases, IB years experience, 

California only. Boxoffice 9628. 

City manager will relocate. 17 years two 

situations. Experienced all phases, including 

stage, screen and concert. Interested 

in art cinema. Contacts wanted. 

Excellent references. Boxoffice 9533. 

SOUND-PROIECTION 

MAINTENANCE MANUAL & 

MONTHLY SERVICE BULLETINS 

PROIECTIONISTS, EXHIBITORS, MAN- 

AGERS AND HEPAIHMEN: Do you want 

expert advice on Sound & Projection Maintenance 

on projectors, arc lamps, screens, 

oroiection lenses: audio amplifiers, soundheads, 

speakers, power supplies, etc.? 16- 

35-70mm equipment fully covered in our 

Maintenance and Monthly Service Bulletins. 

Easy-to-understond and written so 

you con keep your equipment in AI condition 

and SAVE MONEY in projection 

room operation. Used by men operating 

equipment in Air Force, Army and Navy. 

Data on new theatre transistor sound 

systems- Pictures, drawings and schematics. 

Edited by the writer with over 

20 years experience: technical editor 

Modern Theatre. YOU NEED THIS SER- 

VICE. Loose-leaf Manual and monthly 

Service Bulletins one Year $7 50- if you 

want Monthly Bulletins Only, 1-year $6.50: 

Cash or Check, no CODs. Send Todayl 

Wesley Trout, Publisher, Box 575, Enid, 

Oklahoma. 

EQUIPMENT WANTED 

Can use 500 or more good 20"-21" 

push-back seats. Will remove if necessary. 

Quote lowest price first. Coral Theatre 

4720 W. 95th Street, Oaklawn, Illinois. 

DRIVE-IN THEATRE EQUIPMENT 

950 Eleclromode in-cor heaters, 500 

watt. 208 V, good condition. Sell all or 

part—$6 00 each. Sherwood Theatres, 5327 

W. 3rd St., Dayton 27. Ohio. 

Drive-In Theatre Ticketsl 100,000 1x2" 

special printed roll tickets, $40 75. Send 

for samples of our special printed stub rod 

tickets for drive-ins. Safe, distinctive, private, 

easy to check Kansas City Ticket 

Co., Dept 10, 109 W. 18th St. (Filmrow), 


PLAYGROUND EQUIPMENT 

Playground Equipmanl—Theatre chairs 

New-Used. Lone Star Seating, Box 1734 

Dallas 


GENERAL EQUIPMENT—NEW 

WINTERIZED Masonite replacement marquee 

ieilers, block or red. Interchangeable 

M mokes, 4 -SOc: 6-'-65c; 6'-75c: lO'- 

90c: 12"-$1.05: 16"-$1.75; 17"-$2,00, 24"- 

$3.00. Non sliding spring 10c additional 

(10% discount 100 letters or over $60.00 

list). S.O.S., 602 W. 52nd, N.Y. 19. 

CINEMASCOPE images fuzzy? $195.00 

buys pair brand new Variable Superscope 

Anomorphics. V4 original cost. Bargains 

in backup lenses. Limited quantity, S.O.S., 

602 W. Mnd, New York 19. 

GENERAL EQUIPMENT—USED 

GOVERNMENT surplus theatre outfits 

cheap. Amplifiers, soundheads, projectors, 

arclamps, generators. S.O.S., 602 W. 52nd, 

NY. 19. 

One pair supports (NEW) tor Simplex 

5 point bases, cost $120, take $25. One 

Altec outdoor horn, good condition, $25. 

One pair Strong utility lamps, 45 amp., 

used, $125. One pair Brenkert BX 60 

mechanisms, good condition. Write for 

prices. Also Simplex E-7 and Standard 

movements. Save money on parts and 

repairs (all makes). Lou Walters Sales & 

Service Co., 4207 Lawnview Ave., Dallas 

27, Texas. 

RCA 400 SR. 16mm Projectors factory reconditioned. 

1st class operating condition. 

Guaranteed. Extra bonus—with purchase 

of projector will include used portable 

roll up screen 4'xir. Price, $225 

lob. factory. Reconditioned Bausch & 

Lomb 16mm anamorphic lenses with 

adoDters, $60. Send check or money order.' 

EDW. H. WOLK, INC., 1241 S. Wabash 

Avenue, Chicago 5, Illinois. 

FOR SALE: Complete Booth: 

jectors: Heavy Duty Bases: 

E-7 Pro- 

Mognarc 

Lamps; Hertner 65-130 Generator: Simplex 

Sound; Super Panator Lens; Reels 

and Cabinets. All good condition. Contact 

Ralph Shaffer, Box 321, Mansfield, 

Ohio. Phone 5244071. 

WHY REBUILD? Government surplus 

E7 

mechanisms, beautiful condition, guaranteed, 

$349.50 pair; changeovers, $22.50 

pair. Limited quantities. STAR CINEMA 

SUPPLY, 621 WEST 55th STREET, NEW 

YORK 19, 

Monley Popcorn Machine, $350.00; complete 

booth equipment, $850.00. RCA sound 

Simplex heads; heavy duty bases, rectifiers 

and lamps; International cushion 

chairs, BILLS THEATRES, SAUSBURY, MO. 

Pair of Magnorc lamps, model F; 1 Altec 

A7 speaker; 2 50 amp., four bulb rectifiers. 

Write for price. Boxoffice 9629. 

SACRIFICE—Complete indoor equipment 

230 upholstered seats. Simplex projectors, 

RCA sound, Strong lamps and 

rectifiers. Curtain and control, screen, 

Cinemascope lenses. Make offer. ROSE 

THEATRE, MILTON-FREEWATER, ORE- 

GON. 

For Sale— -Theatre curtains, 14x30, $140 00 

and 12x24, $75.00; coin changer, $50,00: 

3-bank ticket machine, electric, $100 00: 

2 stainless steel one-sheet boxes, like new, 

$25.00 each; generator. Century 70-140 

$300.00: Hertner upright 40-80, $75.00: Delux 

boxoffice chairs, $10.00 each Heavy 

duty reostot, $50,00; screens from 10 to 20 

up to 16x30, $25 00 each; switch boxes, all 

sizes; marquee face with 9-inch metal letters, 

$100,00. PALACE THEATRE, ANTIGO 

WISCONSIN. 

DRIVE-IN EQUIPMENT WANTED 

Equipment Wanted: 101 used speakers 

for dnve-in theatre. Quote price, 3150 W. 

Buckeye Rd., Phoenix, Arizona. 

DRIVE-IN THEATRE 

CONSTRUCTION 

75 Theatres Since 1951. Planning, design 

and construction. Turn-Key or part. 

Timber, screen tower, perfectionist. Certified 

Engineer certificate furnished, enabling 

low rate insurance. Oscar May 

Outdoor Display, 518 Tierney Rd., Fort 

Worth, Texas. 

CUflRinG HOUSE 

THEATRES FOR SALE 

West Coast theatres for sole. Write lor 

iisi. Theatre Exchange Company, 260 

Kearney Street, San Francisco 8, Caliiornia. 

For Sale: 300-car drive-in and downtov/n 

theaiie in county seat town of 3,000 m 

Nebraska. Boxoffice 9619. 

For Sale: Modern equipment, 400 seats, 

in Nebraska town 3,5uO population. Boxoftice 

9620. 

Drive-In Theatre. Gainesville, Florida. 

450 Spkrs, 15 acres. Write P.O. Box 52. 

Gainesville, Florida. 

FOR SALE: Indoor and Drive-In Theatre 

in Southern Colorado, For information 

write Box 169, La Jara, Colorado. 

For Sale—Only theatre in south Kansas 

town of 9,000. Best equipment. Long 

lease. Good business. Bargain. Boxoffice 

9631. 

For Sale: 200-car drive-in with room for 

150 more- Only drive-in in county. Lake 

and resort region. Building and equipment 

less than four years old. Will sell cheap 

and give terms to liquidate. Will give 

good deal on equipment separately. Write 

Mr. Francis Vord-erbruggen, Starlite Drivein, 

Box 576, Bagley, Minnesota. 

THEATRES FOR SALE OR LEASE 

Sale or Lease with option: New Mexico 

health tov^rn of 5,000; 300 cars, excellent 

equipment and improvements. Ideal family 

operation, if projectionist. Illness and 

absentee ownership forces disposal. State 

capital available, and experience. Consider 

active operating partner. Boxoffice 

9624. 

THEATRES FOR LEASE 

University Theatre. 105 Euclid. Fully 

equipped, busy thoroughfare. Contact. 

William Berger, 816 Vine Street, Cincinnali 

2, Ohio. Phone RA 1-0700. 

THEATRES WANTED 

Wanted to Buy or Lease: Indoor theatre 

in metropolitan crreas, population at least 

75,000, Contact Wilham Berger, Metropolitan 

Hotel, Cincinnati, Ohio 

Wonted to Buy or Lease: Indoor theatre 

in Metropolitan area. Population at least 

200,000. Contact Harry Wald, 506 St 

Charles St., St. Louis, Mo. 

WANTED TO LEASE: Indoor Theatres or 

Drive-Ins Population 5,000 and up, preferably 

Southwest. Haynie and HcTrrington, 

Associates. 11512 Flamingo Lone, Dallas 

18, Texas 

Wanted to lease indoor theatre in North 

or South Carolina or southern Virginia. I. 

Davis, 1003 Kimball Drive, Ocoee, Fla. 

BUSINESS STIMULATORS 

Bingo, more action! $4.50 M cards Other 

games available, on, oli screen. Novelty 

Games Co., 106 Rogers Ave., Brooklyn 

NY. 

Build attendance with real Hawaiian 

orchids. Few cents each. Write Flowers of 

Hawaii, 670 S. Lafayette Place, Los Angeles 

5, Calif. 

Bingo Cards. Die cut 1, 75-500 combinations. 

1, 100-200 combinations. Can be 

used for KENO, $4,50 per M. Premium 

Products, 339 West 44th St., New York 

36, N. Y. 

Burleak or Exploitation features (35mm] 

available. Mack Enterprises, Centralia, 

Illinois 

BALLOONS—Kiddie shows, anniversaries, 

special events. Southern Balloon, Box 

246, Atlanta 1, Georgia. 

INTERMISSION TAPES 

Drive-in's: Increase your snack bar receipts 

. 

that sparkle 

and intermission topes 

. . Guaranteed to sell . . . 

. 

Personalized . . 

Sound Service, 

Wyoming. 

Free 

P O. 

sample. 

Box 199, 

Commercial 

Cheyenne, 

. 

Dr>T».I]U. Incraas* Your Alt«Ddanc«l 

Speciol disc-jockey intermission topes, 

latest hits, tree concession plugs, recorders 

supplied, first copy free Proven successful. 

Hi-Fi House-37, 2410 Ave. A. North, 

Saskatoon, Saskatchewan, Canada. 

THEATRE SEATING 

We specialize m rebuilding opera chairs. 

Our 40 years experience is your guarantee. 

Factory trained men do the job 

properly. Write for our low prices. We go 

-mywhere. Chicago Used Chair Mart, 829 

So. Stote St., Chicago 5, Illinois. Phone 

WEbster 9-4519. 

SEAT RENOVATING: Neat, fast, reasonable, 

anywhere. Sewed combination seat 

jovers- Service Seating Co., 1525 West 

tldsel Ford, Detroit 8, Michigan. Tyler 

i-9481, Texas 4-2738. 

Chairs rebuilt anywhere, 27 years expert 

workmanship, sewed covers. Arthur 

judge, 2100 E, Newton Avenue, Milwaukee, 

Wisconsin. 

650 used Ideal cboirs. Good condition. 

Art Theatre Enterprises, 137 N.E. 79th St., 

Miami, Fla, PL 7-1211, 

700 USED IDEAL CHAraS, excellent condition. 

H. Schoenstadt Theatres, 1118 So, 

Michigan Ave., Chicago 5, 111. Phone; 

HA. 7-3034. 

Handy Subscription 

BOXOFHCE: 

Order Form 

825 Van Brunt Blvd., 


Please enter my subscription to 

BOXOFFICE, 52 issues per yeci 

(13 of which contain The MODERN 

THEATRE Section). 

n $3.00 FOR 1 YEAR 

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THEATRE 

STREET 

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will YOUBRAGOR ORAe 

m63? 

FRED SOUTTAR 

Preiident 

UTO of rtc Heart of America 

for Reservot,ons Wr/fe or W,>e; UNITED THEATRE OWNERS OF THE HEART OF AMERICA 

NORRIS CRESSWELL, Executive Secretary 114 West 18th St., Kansas City 8. Missouri Telephone: HArrison 1-5981

Boxoffice-February.18.1963

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