Boxoffice-July.29.1963

JULY 29, 1963 

^ 

*7^ TuAe e^ 'ine metjeft HctuM jrncLd^ 

IlV^T' ' •.-•i'-» 

Celebrating its tenth anniversary, the Heart Drive-ln, Kansas City, Mo., this summer began a series of 

Sunday afternoon Swap and Shop "flea market" sessions on the drive-in parking area. The public is invited 

to bring "junk" from attics and basements and trade or sell it from 1 to 5 p.m. each Sunday afternoon. The 

Story on page 11. 

. . 

Heart attraction board advertising the start of the sale is shown in the photo above . 

Developments Stress 

Rise in Promotion 

Sttcond Clou pottoyc paid at Kanso* City, Mo. 

NATIONAL EXECUTIVE EDITION 

Including the Stctiwul Ncwi Pagri of All Editions 

On Local 

Level 

ji

QyfCtoiZt: 

DISTRIBUTOR CHAIRMEN 

ALBANY

y/ie7i(ôftA£^?/l&cn?îctme/nduAh// 

rHE NATIONAL FILM WEEKLY 

Published in Nine Sectional Editions 

BEN SHLYEN 

Editor-in-Chief and Publisher 

30NALD M. MERSEREAU, Associate 

Publisher & General Manager 

lESSE SHLYEN Managing Editor 

HUGH FRAZE Field Editor 

\L STEEN Eastern Editor 

,. L. THATCHER Equipment Editor 

viORRIS 5CHL0ZMAN Business Mgr. 

Publication Offices: 825 Van Brunt Blvd. 

\ansas City 24, Mo. Jesse Shiyen, Maniglng 

Editor: Morris Schlozman, Business 

llanager: Hugh Fraze, Field BkUtor: I. L. 

I'hatdier. Editor Tile Modern Theatre 

iectlon. Telephone CHestmit 1-7777. 

Editorial Offices: 1270 Sixth Ave., Rockeeller 

Center. Nevi York 20, N. Y. Donald 

il. Mersereau, Associate Publisher & 

3ereral Manager; Al Steen. Eastern Edior. 

Telephone COlumbus 5-6370. 

;entral Offices: Edllorlal—920 N. Mlchgan 

Ave., Chicago 11, 111.. Frances B. 

:iow. Telephone Superior 7-3972. Adver- 

Jsing—5809 North Uncoln, Louis Dldler 

ind Jack Broderlck, Telephone LOngheach 

1-5284. 

Western Offices: Editorial and Film Adver- 

Islng—6362 Hollywood Blvd., Hollywood 

!8, Calif., Syd Cassyd. Telephone HOllytood 

5-1186. Equipment and Non-FUm 

Xdvertlslng—New York Ufe Bldg.. 2801 

iVest Sixth St.. Los Angeles 57, Calif. 

Sob Wettsteln. manager. Telephone Dunkirk 

8-2286. 

London Office: Anthony Gruner. 1 Woodjerry 

Way. Finchley, N. 12. Telephone 

Hillside 6733. 

Tlie MODEKN THBATItE Section Is In- 

;luded In the first issue of each month. 

Mbany: J. S. Conners, 140 Stat« St. 

\tlanta: Mary Charles Watts, 205 Walton 

St., N. W. 

[{altimore: George Browning, 119 E. 

25lh St. 

Soston: Guy Livingston, 80 Boylston, 

Boston, Mass. 

larlotte: Blanche Carr, 301 S. Church. 

;;incinnati: Frances Hanford, UNlverslty 

1-7180. 

Cleveland: W. Ward Marsh. Plain Dealer. 

Columbus: Fred Oesti-elcfaer. 62 V& W. 

North Broadway. 

Dallas: Mable Guinan, 6927 Wlnton. 

Denver: Bruce Marshall. 2881 S. Cherry 

Way. 

Des Jlolnes: Pat Cooney. 2727 49th St. 

Detroit: H. F. Iteves. 906 Fox Theatre 

Bldg., woodward 2-1144. 

Hartford: Allen M. Wldem, CII. 9-8211. 

Indianapolis: Norma Geraghty, 436 N. 

Illinois St. 

Jacksonville: liohert Cornwall, 1199 Edgewood 

Ave. 

Manchester, N. H. : Guy Langley, P.O. 

Box 56. 

Memphis: Null Adams, 707 Spring St. 

Miami: Martha Lummus,' 622 N.E. 98 St. 

Milwaukee: Wm. Nlchol, 2251 S. Layton. 

Minneapolis: Paul Nelson, 3220 Park Ave. 

S. 

New Orleans: Mrs. Jack Auslet, 2268% 

St. Claude Ave. 

Oklahoma aty: Sam Brunk. 3416 N. 

Virginia. 

Omaha: Irving Baker, 5108 Izard St. 

Philadelphia: Al Zuraivskl, The Bulletin 

Pittsburgh: R. F. laingensmith. 516 Jeanette, 

Wllklnsburg. 412-241-2809. 

Portland, Ore.: Arnold Marks, Journal. 

St. Louis: Joe Ic Joan Pollack, 7335 

Shaftsbury. University City. PA 5-7181 

Salt Lake City: 11. Pearson. Deseret News. 

San Francisco: Dolores Barusch, 25 Taylor 

St., ORdvvay 3-4813; Advertising: 

Jerry Nowell, 417 Market St., YUkon 

2-9537. 

Wasliington: Virginia It. Collier, 2308 

Ashmead Place, N. W., DUpont 7-0892. 

In Canada 

Montreal: Room 314, 625 Belmont St., 

Jules Larochelle. 

St. John: 43 Waterloo, Sam Babb. 

Toronto: 2676 Bayview Ave., Wlllowdale, 

Ont. W. Gladlsh. 

Van«ouvcr: 411 Lyric Theatre Bldg. 751 

Granville St., Jack Droy. 

Winnipeg: The Tribune, Jim Peters. 

Member Audit Bureau of Circulations 

Second Class postage paid at Kansas City, 

Mo. Sectional Edition, J3.00 per year 

National Edition, $7.60. 

JULY 

^ 

S 

^ 

OPERATION LOCAL-LEVEL

Terrell Voices Enthusiasm 

For New MGM Lineup 

NEW YORK— Optimism and enthusiasm 

are lunninL.. hjch at the Metro-Goldwyn- 

Maycr home office 

because of the lineup 

of strong attractions 

scheduled for 

the fall and winter 

seasons. In addition, 

Dan Terrell 

three current attractions 

are turning in 

big boxoffice grosses. 

Discussing the program 

this week, Dan 

Terrell, director of 

advertising, publicity 

and exploitation, said 

t h a t t h e "real 

Sleeper of the year was "Flipper " MGM 

toppers had regarded the film as a good 

family picture and ideal summer fare but 

Terrell said, it could have gone "either 

way." As an example of its drawing power 

he pointed out that in the first five days of 

a New England saturation in the first wave 

of 78 theatres, the picture grossed more 

than S325.000. There will be three waves 

of New England saturation engagements 

totalling 134 theatres. 

Other summer fare 

doing good business 

includes "Captain Sindbad" and "Tarzan's 

Three Challenges." he said. 

While MGM has been a little light on 

summer releases, the balance of the year 

and into February offer a bright view 

Terrell said the company's big fall entry 

wou d be -nie V.IP.S" starring Elizabeth 

Taylor and Richard Burton, plus seven 

other stars who must get equal billing 

NGC Suggesis Plan 

For Dislribufion 

HOLLYWOOLX- -We think we can distribute 

for a good deal less than the present 

antiquated and outmoded distribution 

system with its 150 salesmen and 31 exchanges," 

Irving H. Levin, vice-president 

of National General Coi-p., told Boxoffice 

We can visualize having five good salesmen 

cover the major outlets and then make 

arrangements with existing distributing 

groups to pick up bookings for the rest of 

the country, .something like the system used 

by Continental. Most Important of all 

" 

Levin added, "with our closed-circuit theatre 

boxoffice plan, these men will be kept 

occupied; there will be little deadwood in 

this type of operation." 

Levin .said that the plan NGC was presenting 

to top creative producers, directors 

and stars, to get top product, was based on 

the fact that the costs of distribution would 

not eat up the profits of the pictures Additionally, 

he .said. It made sen.se to the 

bankers, for It lowered the risk on any major 

Investment In motion picture properties 

because of the possible additional spread 

in profits. 

1 

under their contracts. Terrell said he had 

seen the picture in Rome and London at 

the recent foreign sales meetings and that 

it created considerable enthusiasm. Booked 

for Radio City Music Hall to follow Universal's 

"The Thrill of It All," "The 

V.I.P.S" is scheduled for September 26 release. 

It now has between 300 and 400 

domestic playdates and between 200 and 

300 in the foreign market. 

"Twilight of Honor" will be the big attraction 

for October, a month which also 

will have "The Golden Arrow" and "Tiko 

and the Shark" on its schedule. Dick 

Chamberlain is the star of "Twilight" and 

Tab Hunter heads the cast of "Arrow." 

"Tiko" has a Polynesian cast. 

Terrell said two big ones were scheduled 

for November: "Sunday in New York," with 

Rod Taylor, Jane Fonda and Cliff Robertson, 

and "The Wheeler Dealers," with 

James Garner and Lee Remick. 

MGM's Christmas picture will be "The 

Prize," which director Mark Robson currently 

IS shooting with Paul Newman Edward 

G. Robinson, Elke Sommer and Diane 

Baker in top roles. 

"Of Human Bondage," with Kim Novak 

and Laurence Harvey, and "Children of the 

Damned." with a British cast, will be the 

January releases. "Night Must Fall" has 

been slated for release in February. 

In addition, MGM will have a saturation 

picture in November, "Gladiator Seven." 

A meeting of MGM's field promotion 

staff has been set for August 2-3 in Chicago 

to discuss plans for the release of 

"The V.I.P.S," Terrell said. 

Oenoral Electric shipped technical peo- 

pie to the coast on July 26 for the first 

installation of the Talaria closed-circuit 

television system in the Village Tlieatre in 

Westwood. Due to some modifications in 

the equipment, this has delayed the test 

demonstrations which had been tentatively 

scheduled for late July, stated Levin. Pi-oductions 

are being mounted on tape by the 

group headed by Gower Champion," who 

also IS trying to develop properties. 

Cooper Foundation Ncanes 

Dickeson Acting G.M. 

LINCOLN, NEB.-Roger V. Dickeson has 

been appointed acting general manager of 

^rvxgm' Cooper Foundation, it 

*** ^y 

'^ announced by Erie 

\,:-4 Campbell, president. 

Dickeson, a partner 

"J 

• in the Lincoln law 

• ^^ m finn of Mason. Knud- 

^7 .sen. Dickeson & Berk- 

^ heimer, succeeds 

- Jf\ Kenneth E. Ander- 

Jjw^^ '^""' 

W^^^^H .signed to go into mo- 

^^ ^^^k tlon picture produc- 

^^^" tlon and dlstrlbu- 

\vho recently re- 

Roger V. Dickeson '^'°"' along with the 

general investment 

business in the Los Angeles area. 

Darryl Zanuck Named 

MP Pioneer of 1963 

NEW YORK-Darryl F. Zanuck. president 

of 20th Centuiy-Fox and the producer 

of "The Longest 

Day." has been 

selected as Motion 

Picture Pioneer of thi> 

year 1963 by the Motion 

Picture Pioneers. 

Zanuck. who will be 

honored by the Pioneers 

at the annual 

dinner in New York 

November 25. was selected 

unanimously 

by the MPP board of 

directors "f o r his 

Darryl 

brilliant 

F. 

leadership 

Zanuck 

that has reinvigorated 20th Century-Pox 

• . 

and 

. for the vision and courage that 

have characterized his career as one of 

the world's foremost producers." 

Zanuck, whose career in the film business 

pre-dates the era of sound, succeeded 

to the presidency of 20th-Fox last August 

When the company's fortunes had ebbed 

perilously low. The company has since 

staged a remarkable recovery, returning 

to profitable operation— the result of prudent 

and vigorous management practices 

the Pioneers pointed out. 

Three of Zanuck 's productions were 

honored as best films, in their respective 

years, by the Academy of Motion Picture 

Alts and Sciences, namely "How Green 

Was My Valley" (1941.. "Gentlemen's 

Agreement" (1947). and "All About Eve" 

119501 "The Longest Day" was named 

best film by the National Board of Review 

in 1962 and received five "Oscarnominations. 

Zanuck was the first recipient, in 1937 of 

the Irving Thalberg Award from the Motion 

Picture Academy and he was selected 

lor the same honor twice more, in 1944 and 

1950. He was head of production for 20th- 

Pox for 25 years, starting in the mid- 

1930s, and he formed his own production 

company in 1956, remaining as an independent 

producer until being named president 

of 20th-Fox last year. 

The Motion Picture Pioneers came into 

existence in 1939 and. since 1947 has 

designated a Pioneer of the Year to be 

honored at its annual banquet. Last 

year's pioneer was Milton R. Rackmil. The 

first to be honored was Adolph Zukor 

Oscar A. Doob to Write 

Column on Retirement 

NEW YORK—Oscar A. Doob. former executive 

of Loew's Theatres and Metro- 

Goldwyn-Mayer. will write a weekly syndicated 

column for the North American 

Newspaper Alliance, starting Julv 28. "Joys 

and Jolts of Retirement" will be the title 

of the column. 

The column, dealing with the social and 

luiinnn interest aspects of retirement will 

bo ser\iced to 90 Sunday and dally newspapers. 

Doob. who began his career on the Cincinnati 

Enquirer, retired from Loew's several 

year.s ago and has made a hobby of 

writing on retirement. 

BOXOFTICE July 29, 1963

Columbia Sets 14 Features 

For Next Eight Months 

NEW YORK—Columbia Pictures will release 

at least 14 major films dui-ing the 

next eight months, it was announced 

Wednesday (24) by Rube Jackter, vicepresident 

and general sales manager during 

the opening session of Columbia's 

three-day sales meeting at New York's 

Savoy Hilton Hotel. 

Referring to the product as "the most 

important and impressive array of top 

features in any similar period in Columbia's 

history," Jackter outlined an extensive 

long range plan for "blue-chip" sales handling 

during the coming months. 

'GroGET' LEADS SCHEDULE 

Leading off the schedule of releases in 

August is Jerry Bresler's "Gidget Goes to 

Rome," which has its world premiere 

throughout the Pittsburgh territory in a 

120-theatre area break on July 31. 

Slated for September release is Irwin 

Shaw's and Robert Parrish's "In the 

French Style," featuring Jean Seberg and 

Stanley Baker. Also scheduled for September 

is Norman Maurer's "The Three 

Stooges Go Around the World in a Daze." 

October will see the premiere of Carol 

Reed's "The Running Man," starring 

Laurence Harvey, Lee Remick and Alan 

Bates. Also slated for October: William 

Castle-Hammer Films' "The Old Dark 

House," with Tom Poston, and "Maniac," 

produced by Jimmy Sangster and directed 

by Michael Carreras, starring Kerwin 

Mathews. 

Columbia's November release will be 

"Under the Yum Yum Tree," starring Jack 

Lemmon and Carol Lynley, Dean Jones 

and Edie Adams. 

Otto Preminger's "The Cardinal" will 

have its world premiere on December 11 in 

Saxon Theatre, followed by New 

Boston's 

York's DeMille Theatre on December 12, 

both on a reserved-seat basis. It stars Tom 

Tryon, Romy Schneider, Carol Lynley and 

John Huston. 

Carl Foreman's "The Victors," which will 

have special' prerelease openings in December 

in New York and Los Angeles, will 

be nationally released in Februai-y- Its star 

cast is headed by Vincent Edwards, Albert 

Finney, George Hamilton, Melina Mercouri, 

Jeanne Moreau and George Peppard. 

EARLY 1964 RELEASES 

January releases are: "Dr. Strangelove 

or: How I Learned to Stop Worrying and 

Love the Bomb," produced and directed by 

Stanley Kubrick with Peter Sellers, George 

Scott, Sterling Hayden and Keenan Wynn 

heading the cast; William Castle's "Strait- 

Jacket," starring Joan Crawford with 

Diane Baker and Leif Erickson. 

Set for early 1964 release are Fred Zinnemann's 

"Behold a Pale Horse" starring 

Gregory Peck, Anthony Quinn and Omar 

Sharif; Robert Rossen's "Lilith," starring 

Jean Seberg, Warren Beatty and Peter 

Fonda; and "The Long Ships," produced 

by Irving Allen, starring Richard Widmark, 

Sidney Poitier, Rosanna Schiaffino and 

Russ Tamblyn. 

Norman Gluck Is Ncaned 

U Sales Coordinator 

NEW YORK—Norman E. Gluck, home 

office executive of Universal Pictures, has 

been named to the 

newly created post of 

sales coordinator of 

Norman Gluck 

the home office cabinet, 

according to 

Henry H. "Hi" Martin, 

vice - president 

and general sales 

manager. 

Gluck's activities 

will include supervision 

of the short 

subjects department, 

liaison between the 

sales department and 

advertising and publicity departments and 

assisting in the acquisition of outside pictures 

for theatrical distribution. He will 

continue to handle duties in connection 

with Universal's distribution agreements 

with Seven Arts and Screen Gems. 

Before joining Universal in 1946, Gluck 

had been associated with Skouras Theatres 

for 12 years. He left Universal in 1958 to 

join Screen Gems as vice-president of its 

TV commercial division and rejoined Universal 

in July 1960 on special assignments 

for president Milton R. Rackmil. He had 

been with RKO and independent circuits in 

the midwest and in upstate New York, 

prior to his association with Skouras 

Theatres. 

Skouras Planning Libel 

Action Against Wanger 

NEW YORK—Spyros P. Skouras, chairman 

of the board of directors of 20th 

Century-Fox Film Corp., has announced 

that legal proceedings will be instituted 

against Walter Wanger for libelous statements 

made about Skouras in Wanger's 

recently published paperback book about 

the production of "Cleopatra." 

The libel action will be included in a 

counterclaim to be filed in a suit brought 

by Wanger against 20th-Fox, Darryl F. 

Zanuck, Earl Wilson and Skouras. 

According to Skouras, the book is filled 

with inaccuracies, falsehoods and distortions, 

flatly contradicted by the record 

and contrary to Wanger's own statements 

in correspondence written during the production 

of "Cleopatra." Said Skouras: "Mr. 

Wanger's book contains a malicious and 

wholly groundless attack upon me as a film 

executive, and also as to my integrity and 

reputation as a man and I have referred 

the matter to my attorney, Mr. Louis 

Nizer, for appropriate action." 

Wolfe Joins Columbia 

NEW YORK—Joe Wolfe, a former associate 

editor of True Magazine, has joined 

the Columbia Pictui'es publicity department 

under Bud Rosenthal, publicity manager. 

Onepiece? 

Time was, this was called 

the one-piece bathing suit. 

Looks glued on, doesn't it? 

Notice how it goes in 

where it should go in? 

and how it twists 

where it should go out? 

Bertie Austin gets this swim 

suit when her husband 

buys her a swimming poolafter 

they've moved 

to the country. 

Bertie in her swim suit 

is a definite asset 

to the countryside. 

JANET LEIGH is 

Bertie Austin, one 

of the six stars of 

Wives 

ano 

L#veps 

i 

Your key 

^to big 

boxoff ice 

Mills 

TlOn 

BOXOFHCE : 

: July 29, 1963

National Screen Increases Its Program 

In Keeping With Exhibition Spark 

NEW YORK — Branch managers and 

home office executives of National Screen 

Service heard its president. Burton E. Robbins, 

declare that exhibition had embarked 

on an unprecedented promotion of feature 

product, at the opening session of a threeday 

meeting in the Savoy-Hilton Hotel. 

On that premise was the basis of a farreaching 

program detailed by Robbins during 

the sessions which opened Tuesday 

i23i. 

Robbins said that findings accrued from 

a market study, spanning several months. 

showed that exhibition and distribution 

would invest three times as much in the 

year ahead than in any prior 12-month 

period in promotional activities, including 

advertising and all other media utilized 

in patronage-building. He added that the 

NSS expansive program was in keeping 

with the exhilarated climate increasingly 

brightening the exhibition market. 

"The fact is," Robbins said, "that today 

exhibitors are in a fighting mood to 

attract that potentially last earnable dollar 

to their boxoffices. The availability of 

more product for every type of operation 

and the prospect of an uninterrupted flow 

of more product of mass-appealing stature 

have obviously Imbued exhibitors with an 

awareness of the opportunity to develop 

greater patronage. 

"Our findings reflect not only an industry-wide 

resurgence of extensive, masspenetrating 

showmanship but. importantly 

significant, that operators of both indoor 

and outdoor theatres will indulge in locallevel 

merchandising procedui'es unparalleled 

in exhibition annals. These not only 

take cognizance of changes in releasing 

patterns, but they should also more fruitfully 

conform with the housing and economic 

alterations time has effected in all 

territories." 

Branch managers attending the meetings 

were Charles P. Lester. Atlanta; Joseph 

Rossi. Boston: Robert Simril. Charlotte: 

Milton Feinberg. Chicago: William 

Bein, Cincinnati: Paul Short, Dallas: Jack 

Lustig, Denver: Ivan Clavet, Detroit: Jack 

Winningham, Kansas City: Fred Weimar, 

Los Angeles: Paul Ayotte. Minneapoli.s; L. 

Louis Boyer, New Orleans: Julius Fine, 

New York: Stanley Goldberg. Philadelphia: 

In-ing Marcus, Pittsburgh: Al Rothschild, 

St. Louis: Ray Richman. San Francisco, 

Kenneth Friedman, Seattle. 

From the home office were, in addition 

to Burton Robbins, Norman Robbins, Al 

Stefanic, Roger Ferri, S. E. Kasscl. Norman 

Kaplan and Anita Lucas. 

Herman Robbins Recuperating 

NEW YORK—Herman Robbins. chairman 

of the board of National Screen Service, 

is recuperating from a minor operation 

of the intestinal tract. The operation 

was said to have been a successful one 

and Robbins will return to his office after 

a short period of rest. 

'Wuthering Heights' Again 

NEW YORK—Samuel Goldwyn's "Wuthering 

Heights," winner of the New York 

Film Critics Award when it was originally 

released by United Artists in 1939, will be 

rerelea.sed nationally by Continental Distributing 

this fall. The picture, which is 

ba-sed on the famous Bronte novel, stars 

Laurence Olivier. Merle Oberon, David 

Niven and Geraldine Fitzgerald.

strong Product Boosts 

Grosses for Summer 

NEW YORK—What kind of a summer 

has it been for exhibitors so far? 

A checkup of circuits and independent 

operators revealed a variety of rephes, 

ranging from "beyond expectations" to "a 

little above average" among the circuits, 

while subsequent-run exhibitors reported 

that inability to get top quality product 

when needed had been detrimental to 

grosses. 

Among the circuits checked were RKO, 

Loew's, American Broadcasting-Paramount 

Theatres, Fabian and Walter Reade-Sterling, 

as well as Triangle Theatre Service 

which books for approximately 100 theatres 

in the eastern area. 

SUB-BUNS FIND FAULT 

The complaint among independent operators, 

as well as one major circuit, was 

that the distributors were trying to squeeze 

in top quality pictures into 12 weeks of 

summer, whereas those same pictures could 

have been spread over 30 weeks. The 

"gush" of important pictures made available 

for first runs for the July 4 period 

will not reach the sub-runs until August 

or even until about the time that children 

will be returning to school, according to 

operators of those theatres. It was charged 

that the distributors were showing no cooperation 

with the sub -runs in providing 

adequate productions in the midsummer 

span. 

One circuit chief said that the "lost 

ground" experienced during the bad winter 

and spring weather had been made up by 

early July and that further improvement 

was seen for the balance of the summer. 

"We are running ahead of last year," he 

said. 

Another circuit executive said that an 

upbeat had been noted starting in early 

July, but that he doubted that the lost 

ground of the winter and spring would be 

made up by the end of the summer. A few 

rainy days and weekends had been helpful 

because they had diverted beach and resort 

vacationers to the theatres. 

The Walter Reade circuit reported that 

the July 4 weekend was the biggest in both 

its 

drive-ins and four-wall theatres in the 

50 years of the company's operations and 

that the momentum was being maintained. 

MOST EXHIBITORS PLEASED 

An independent exhibitor said that it 

took a long time to convince distribution 

that the summer months were ideal for the 

release of the bigger pictures. When the 

he said, 

distributors woke up to that fact, 

it wasn't much help to the smaller operators 

who were unable to get the desirable 

pictures during that "lush" period. 

Product-wise, the summer fare has been 

strong, the theatremen said. There have 

been some surprises and disappointments 

as well. 

One circuit head, who was highly pleased 

with siunmer business, remarked that exhibition 

had only 18 weeks of a year in 

which theatres could depend on good patronage, 

the Christmas period, Easter, 

Washington's Birthday and the 13 weeks of 

summer. "The rest of the year you've got 

to dig," he said. 

UATC Stockholders 

Mapping Proxy Fight 

NEW YORK—A proxy contest among 

stockholders of United Artists Theatre 

Circuit, Inc., is in preparation, according to 

Joseph Flom, attorney representing the 

Stockholders Committee for Better Management 

of United Artists Theatres. 

The committee has announced that it is 

"unhappy" with UATC management, the 

absence of dividends and the net loss last 

year from operations and it also is concerned 

over the ratio of cuiTcnt assets and 

liabilities. 

Heading the committee are Maxwell 

Cummings, a director; Jerome Ohrbach, 

head of Ohrbach stores, and Walter Reade 

jr. Others on the committee are David 

May, head of the May department stores, 

and Alfred Bloomingdale of Diners' Club. 

Flom said it had been reported erroneously 

on the coast that Samuel Goldwyn and 

Mary Pickford were members of the stockholders 

committee. He said that, while 

they were not members, it was hoped that 

they would join in the action. 

Letters setting forth the committee's 

objections to management will be mailed to 

stockholders this week. It had not been 

determined whether to call a special meeting 

or wait until December for the annual 

meeting to bring the issues to a head. It 

was said that the committee members held 

substantial shares of stock in UATC, 

amounting to approximately 300,000 

shares. 

George Skouras is president of UATC. 

Arthur Mayer Will Head 

Hollywood Museum Board 

HOLLYWOOD—Arthur L. Mayer has 

been appointed chairman of the national 

advisory board of the 

Hollywood Museum. 

The list of advisory 

personnel of the 

Museum is being completed, 

and several 

new members are to 

be added to the advisory 

board in the 

east. 

Mayer, a veteran in 

Arthur L. Mayer 

the motion picture industry, 

has served with the War Activities 

Committee and the educational program 

of the Motion Picture Ass'n of America. 

He was president of the Independent 

Motion Picture Distributors of America 

1953-58 and is a former executive of the 

Council of Motion Picture Organizations. 

He recently was appointed to head the 

Association of Motion Picture Advertisers 

showmanship fund committee in New York. 

The $14,000,000 Museum will house historic 

items relating to motion pictures, television, 

radio and recording. 

Sexcess 

story? 

Bill Austin 

is a poor struggling 

novelist who 

suddenly 

strikes it 

rich. 

Success goes to 

Bill's head and 

he goes with 

his family 

to Connecticut. 

Interesting things 

beginning 

with a very sexy 

agent -start 

happening to him. 

VAN JOHNSON is 

Bill Austin, one 


Wives 

ano 

L#vers 

^ Your key 

to big 

boxoffice 

BOXOFnCE July 29, 1963

L 

, 

Plains 

UTO Implements Boxoffice Builders Kroger Babb Forms 

Plan; Darrel Presnell Is Coordinator New Disiribufing Co. 

KANSAS CITY — Darrel Piesnell has 

been appoititod coordinator for the Great 

Darrel Presnell 

Boxoffice 

Builders program of 

the United Theatre 

Owners of the Heart 

of America, it was 

announced by Paul 

Ricketts. president of 

the organization. 

Presnell. a veteran of 

20 years in show 

business. formerly 

was division advertising 

and publicity director 

for Pox Midwest 

Theatres. Startmg 

m the industry as an usher for Fox 

Midwest in Mt. Vernon. 111., he handled 

various assignments for the circuit. 

"Boxoffice Builders is a national outgrowth 

of the UTO idea." Ricketts said. 

"Starting with a small membership a few 

years ago. we have grown to where our 

members now number 

Ricketts describes 

in the hundreds" 

Boxoffice Builders as 

a showman's "common 

market." He 

said. "Taking note of 

the European venture 

of the same name 

and noting the economic 

success it has 

attained. UTO plans 

a similar bold stroke 

massive united selling 

in depth, total effort 

in the marketing 

of specific pic- 

Paul Ricketts 

tures, and campaigns that roll through 

the great plains like prairie fires, where 

overlapping advertising and publicity add 

to the effectiveness of the adjacent territory." 

Selection of at least eight to ten pictures 

a year for advertising treatment are 

called for in the initial plans. Every campaign 

will be specially tailored for prime 

appeal to the great plains market. Associate 

members, who pay an annual $15 membership 

fee, are eligible to accept as many of 

the campaigns as their situation calls for. 

The cost to the member for the sales kit 

will be only that amount needed for production 

and mailing expense. It is expected 

Rlch.iid 

technique 

Theatres 

that these changes will average $5 to $6 

each. 

Expanding on the "common market" 

theme, Richard Orear. UTO board member 

and Commonwealth 

president, said, "Today 

there Is great 

fmphasls on Individual 

enterprise — and 

this emphasis is not 

misplaced. But there 

i-s no denying that 

a mass effort, carefully 

conceived and 

fxecuted, can produce 

Oroar 

staggering results. 

The Great Plains 

hem 

Boxoffice Builders 

already been tested and 

LOS ANGELES — Studio 10.001, Inc., 

the results of that testing have been Kroger 

almost 

sensational at times. Now. we enpany, 

has opened 

Babb's new film distributing comvision 

a common market of theatres, circuits 

and individual operations, banded 

9056 Santa Monica 

general offices at 

together for only one purpose, to sell 

Blvd., Beverly Hills. 

specific pictures to the public through a 

The company's first 

vast, combined effort of organized showmanship." 

Apple." starring Rue 

release, "The Rotten 

Also a continuing flow of other materials 

will be available to members. Spe- 

Leder and King 

McClanahan. Paul 

cial shows, holiday headers and advertising 

for combination programs are cur- 

Bnbb has completed 

Moody, is ready. 

rently in development. This will also be 

upwards of 50 research 

and test en- 

made available at production and mailing 

cost. 

Kroger Babb gagements and 

Among the participants so far in the 

screenings, while 

, , developing 

circuits as 

plan are such leading the 

National 

roadshow campaign. 

General Corp.. Commonwealth "The Rotten Theatres. 

Apple" will open Julv 31 in 

Minnesota Amusement Sero Corp.. Welworth 

Amusement circuit's 850-car Autorium 

Theatres. Video Theatres and 

Drive-In 

a Theatre, 

substantial 

Salt Lake Citv Other 

number of individual 

early 

independent engagements 

theatres. 

Boise. Twin Falls. Pocatello. Great Falls' 

include Albuquerque 

Presnell has sold 

Provo. 

his vacation 

Ogden. Grand 

resort 

Junction. Denver 

business at Table Rock many and 

in southwest smaller 

Missouri, 

which he operated from 

situations in those areas. 

Babb plans 

September 

a saturation play-off of 

1960 until recently Oklahoma 

to return in 

to Kansas 

September and October with 

City. 

the picture's star. Miss McClanahan doing 

personal appearances. Miss McClanahan 

26-year-old shapely blonde, is a native 

Samuel 

of 

Bronston to Ardmore. 

Make 

Okla., and a cum laude graduate 

of Tulsa 

Six More 

University, 

Films where she 

in Spain 

majored in 

dramatics and foreign languages. She 

MADRID. SPAIN _ Samuel Bronston 

speaks seven languages, which were employed 

producer of the current "55 Days at 

in 

Peking." 

distributed by Allied Babb 

the picture's trailer. 

Artists, has 

has moved Mrs. Charlotte Hiatt 

announced a production slate of six more 

from Wilmington, Ohio, to the west coast 

features, in addition to "The 

to 

Fall handle 

of the 

Studio 10,001 's auditing department 

and financial matters. Miss Racelle 

Roman Empire." just completed for release 

under his own banner in the Hellman 

spring 

of Hollywood has been employed 

of 1964. 

as executive secretary. Ray Finlinson 

Next on Bronston's schedule 

Teri-y 

wîll be 

Branson and Ronald Sturgess have 

"Circus." a tentative title for the 

been picture employed as road agents. Babb said 

to be directed by Henry Hathaway, he plans starting 

in September, with John Wayne handling 

eventually to have some 12 agents 

David 

distribution of Studio 10 001 Inc 

Niven and Claudia Cardinale films starred. Paramount 

will release this. 

Altman. Toronto, who was associated with 

in various parts of the U.S. George 

Then will come "Nightrunners of 

Babb Bengal." 

a story of the Sepoy tions, 

in former years in Hallmark Produc- 

Mutiny 

will 

in India 

represent the fii-m in Canada 

during the 1950s, followed by 

supervising its 

"The Blue 

distribution organization 

and the Gray on the Nile." 

there. 

a historical Arthur 

tale 

Davis has been named to 

of veterans of the U.S. represent 

Civil War who 

the firm in Japan and Card 

fought for the Egyptian government. Mondor in 

"The 

Australia and New Zealand 

French Revolution" follows and 

Babb said 

"Paris 

Studio 10.001 will distribute 

1900." to be directed by 

for 

Vittorio 

various 

De Sica 

independent producers. He formerly 

will come next. The final picture operated 

of the 

Kroger Babb & Associates 

six will be "The Great Cyprus," 

iKBA), 

from the 

production-distribution company. 

novel by Harold Lamb. 

Bronston will make all of his pictures 

in Spain, where he has his own studio and 

a 

Crown 

500-acre area 

Sets Three 

outside the 

Releases 

city. 

For August-September 

LOS ANGELES 

Embassy Names 

— Crown InU?rnational 

Zucker 

Pictures has set three features for release 

East-Central 

in the next 

Manager 

two months. It Is announced by 

president 

NEW 

Newton P. Jacobs. 

YORK— Lester Zucker. most recently 

"Madmen of 

Chicago 

Mandoras," 

branch 

melodrama 

manager for Unlversal-Intornational. 

conquest of 

dealing with attempted 

has 

the 

been named eastcentral 

world through secret district manager 

weapon, is scheduled 

for Embassy Pictures 

for August 14 release in 

by Carl 

the U.S. It will 

Peppercorn, vice-president begin distribution 

and general 

abroad 

.sales 

September manager. 

1. 

Headquartering 

In an 

"The Skydlvei-s." 

Cleveland. 

exploitation thriller 

Zucker will supcn-lse the dealing with 

Cleveland, 

the deadly sport of 

Cincinnati 

free fall 

and Indianapolis from altitudes of 

territories 

20.000 

for Embassy. 

feet, will be released 

over Labor 

Among 

Lay. 

Zuckcr's pix'vlous posts was sci-v- "Sleeping 

Ing 

Partners." 

as Cleveland 

melodrama made In 

branch manager for Columbia 

Pictures. 

Brasilia with Jean Pierre Aumont starring, 

win be released September 18. 

BOXOFFICE July 29, 1963

Ampa of New York Plans fo Expand 

Membership Across the Country 

NEW YORK—Associated Motion Picture 

Advertisers, which has been strictly a New 

Yorlc organization for 47 years, will expand 

its membership to include exhibitors in all 

parts of the country and, at the same time, 

will offer services to boost business in 

theatres. 

Plans for the revival of showmanship 

were presented to Ampa's officers and 

board of directors at a meeting here Tuesday 

(23) by Mel Gold, Ampa president. 

Gold said that Ampa's exhibitor service 

division would create a speakers bureau 

which would provide speakers for Lions and 

Rotary clubs and other civic organizations 

for the purpose of propagating, locally, an 

improved image of motion pictures and the 

industry. 

Gold said that Ampa would conduct 

showmanship forums for exhibitors and 

their managers; a press service, providing 

institutional publicity to local and regional 

publications; a celebrity service that would 

encourage distributors to increase personal 

appearances of stars, and the application 

of commercial theatre showmanship to art 

films. 

Gold said these services would be put into 

effect as soon as committee members could 

be appointed to handle respective activities. 

He told the officers that a membership 

campaign would be launched to bring exhibitors 

into Ampa because if the organization 

planned nationwide assistance, it 

must have the support of the entire industry. 

To do the job effectively, he said, 

Ampa needed members in all parts of the 

country to fill speaking engagements and 

to plant institutional publicity. 

The motion picture industry must concentrate 

on the marketplace if it is going 

to overcome the competition of television, 

'Those Who Think Young' 

First Techniscope for UA 

HOLLYWOOD—"For Those Who Think 

Young" will be United Artists' first film to 

be shot in Technicolor's new "Techniscope" 

system, it was announced by Howard 

W. Koch, executive vice-president of 

Sinatra Enterprises which is putting the 

teen themed Technicolor production before 

the cameras on August 12 at Paramount 

Studios. Hugh Benson will produce 

and Leslie Martinson direct the picture, 

which will star James Darren, Pamela Tiffin, 

Paul Lynde and Nancy Sinatra and 

introduce comedian Woody Woodbury. 

Techniscope is a widescreen process providing 

clear and sharp projection. The new 

process' two-perforation frame is printed 

vertically at a ratio of 1-2 providing a 

35mm anamorphic Technicolor positive 

print having the normal fom--perforation 

frame height. It is claimed that the process 

saves producers negative and negative 

processing costs by 50 per cent, doubles the 

length of time for camera shooting without 

reloading and allows for a wide variety of 

prints which may be manufactured from its 

negative (normal squeeze prints having an 

anamorphic ratio of 2-1, prints for spherical 

projection with aspect ratios of 1.75-1 

or 1.85-1, 16mm prints with either an anamorphic 

or spherical image and 35mm and 

free or pay, and product shortages. Gold 

asserted, adding that the marketplace was 

every community that had a motion picture 

theatre. 

Gold contended that local-level showmanship 

was the "crying need" of the business 

and that theatres must generate an 

air of excitement that would arouse patron 

curiosity and encourage steady patronage, 

adding that Ampa's first job was 

to get the patron out of the house and away 

from the television set. He said Ampa 

planned liaison with retail organizations 

and their tradepress to develop a cooperative 

effort in that regard. 

In addition to the exhibitor services 

division. Gold listed nine committees now 

being activated: Membership, Ampa 

awards, tradepress, bylaws, Ampa workshop, 

publicity, advertising, manpower 

development and showmanship fund. 

He explained that the advertising committee 

would be charged with the responsibility 

of seeking better advertising methods 

and design. The publicity committee would 

prepare institutional copy for dissemination 

nationally and locally, while the manpower 

development group would seek means 

of developing a competent pool of talent in 

the advertising-publicity crafts and would 

consider a theatre managers' school. 

Every Ampa member will be asked to 

work on one or more of the committees. 

Gold said the larger the membership the 

more effective the effort, concluding with 

the remark that "just a little work on the 

part of each member, in a well coordinated 

activity, could result in a powerful blast of 

showmanship that will be felt at boxoffices 

across the land." 

The luncheon meeting was held at Van's 

Beau Brummel. 

16mm prints for television). 

Technicolor announced its Techniscope 

process at this year's recent Cannes international 

film festival. Though several 

European, and one American, films have 

been, or are being, filmed in the new process, 

no film has yet been released in Techniscope. 

Saperstein, Bercovitch Buy 

'To Catch a Falling Spy' 

HOLLYWOOD — Hank Saperstein and 

Reuben Bercovitch have emerged victors in 

a spirited bidding race involving three major 

studios and two prominent independent 

companies for the motion picture rights to 

Nathaniel Benchley's best-selling novel, 

"To Catch a Palling Spy," published earlier 

this year by McGraw-Hill. 

Bercovitch, who will produce, has signed 

Benchley to adapt his book for the screen. 

The purchase of the book, which deals with 

espionage in a comedy vein marks the second 

major motion pictm-e project for 

Saperstein and Bercovitch. They recently 

bought the screen rights to Antony Trew's 

best-seller, "Two Hours to Darkness," 

which Bercovitch is preparing for production 

from William Ludwig's screenplay. 

Saperstein is president of UPA cartoon 

studio. 

Suspense 

account? 

Lucinda Ford 

is an agent 

for actors and 

authors. She is 

also very pretty. 

Lucinda gets 

at least 10% 

of whatever 

you've got, 

including your 

married life. 

She is a very 

good agent. 

MARTHA HYER is 

Lucinda Ford, one 


Wives 

ano 

L#vers 

I 

Your key 

to big 

boxoff ice 

BOXOFHCE : 

: July 29, 1963

Jerry Lewis Hits Disunity 

Among Industry Branches 

NEW YORKêrry Lewis believes there 

Is a lack of unity in the film industry which 

could lead to its downfall. 

The comedian-producer-director- writer 

expounded some of his opinions in a 

double-deck Greyhound bus which was 

conveying him and his troupe to the Valencia 

Theatre in Jamaica, where he was 

to make a personal appearance in connection 

with his "The Nutty Professor." 

currently playing the Loew circuit. 

Lewis expressed his belief that there 

should be a "United Nations" of the film 

industry in which many common problem;; 

could be solved. "If the nations of the 

world can have an organization, why can'l 

the motion pictui'e industry?" he asked. 

"Ehsunity in the relationships between 

production, distribution and exhibition 

often is reflected in low grosses and the 

alienation of patrons." 

BADLY MANAGED THEATRES 

In his travels, he said, he observed 

that many theatres were badly managed 

and dirty, out-dated and poorly equipped. 

And those very houses, he added, frequently 

out-bid competitors for product, 

with the result that his pictures and those 

of other producers were forced to play in 

inferior theatres. He bemoaned the fadint; 

away of glamor in the industry, declaring 

that there was too much "greed" in all 

branches of the business. 

Lewis said he was contemplating the acquisition 

of a chain of theatres of his own. 

which would present pictures as they should 

be presented. He said he would like to discuss 

his ideas with exhibitors. Asked if he 

had been invited to speak at either of the 

upcoming national exhibitor conventions, 

Lewis said he had not. but he indicated 

that he might accept if he were asked. 

With more than 100 persons on his payroll. 

Lewis operates his enterprises on a 

friendly basis, he said, and he took a personal 

interest in each of his employes, paid 

salaries higher than those required by the 

unions and often had birthday cakes on 

the set when crew members had birthdays. 

He said the result was that, by spending 

an extra $5,000 here and there, the staff 

had saved him as much as $100,000 on a 

production. 

"Everybody in my crew has a smile on 

his face," Lewis said. 

TO DELAY PRODUCTION 

Although Paramount had announced 

that Lewis' next picture would be "The 

Disorderly Orderly," Lewis said on the bus 

trip that he wasn't sure he would make 

another picture, at least not In the immediate 

future. He said he wanted to rest. 

He and his band and personal staff had 

been on the personal appearance tour slnco 

June 1 and had given more than 400 performances 

In 46 situations. 

Samuel Goldwyn usually had been considered 

the only truly Independent producer 

Inasmuch as he financed his own 

pictures. But Lewis placed himself In that 

catogory. Patting his trou.ser pocket with 

his hand. Lewis said his production money 

came from right there, meaning that he 

had no need for bank financing. 

%. 

THE FOSTORIA STORY — J. W. 

"Bill" Cosby, left, marketing manager, 

arc carbon products, and C. J. Chapman, 

vice-president, marketing, greet 

Frank Leyendeckcr of BOXOFFICE, 

third from left, at the F'ostoria plant 

of National Carbon Co., a division of 

Union Carbide Corp. with Phil H. 

Freeman, sales manager, arc carbon 

products, at extreme right. 

Joseph Hummel Dies at 64; 

Was Executive of WB 

NEW YORK—Joseph Hummel, who retired 

as continental sales manager of Warner 

Bros, in 1960. died in Palma on the 

Spanish island of Majorca on July 18. He 

was 64 years old and had been living in 

Paris since his retirement. Death was 

caused by a coronary attack. 

Born in New York City. Hummel started 

in the film business in 1916 as a studio 

messenger boy in Brooklyn after studying 

accounting at Pace Institute. A year later, 

he became auditor of Vitagraph which 

ultimately was acquired by the Warners 

and rose to be assistant to the general sales 

manager and foreign sales manager. 

Before the end of World War II. he returned 

to liberated Prance and Italy to revive 

distribution of American films. 

His wife, the former Leona Schwartz, 

survives. 

Albert 

Leonard 

NEW YORK— Funeral services were held 

Wednesday i24i for Albert Leonard, vicepresident 

in charge of foreign sales for 

Magna Pictures Corp.. who died in Parkway 

Hospital. Forest Hills, on Tuesday. 

Leonard, who was 50 years of age. had 

been with 20th Century-Fox In the Middle 

East during World War II and was in 

charge of the Venezuela offices from 1947 

until 1956 w^hen he joined Magna. 

Charles B. Paine 

NEW YORK—Charles B. Paine. 73. who 

had been active In motion picture financial 

affairs, died In New Rochelle Tue.sday (23 p. 

Paine was treasurer of Unlver.sal Pictures 

and general manager of the company's 

theatres In the 1920s. He .served with various 

Independent companies and later was 

as.soclaU'd with RKO Radio and 20th Centui-y-Fox 

In financial capacities. 

Show Tradepress How 

Arc Carbons Are Made 

By FRANK LEYENDECKER 

FOSTORIA, OHIO—For the first time, 

the motion picture tradepress was given 

a behind-the-scenes look at how arc carbons 

are made, a part of motion picture 

facilities which is almost unknown to the 

ticket-buying public but which gives the 

patron a high-quality picture on the 

screen. At the plant of National Carbon Co., 

division of Union Carbide Corp.. 

the trade 

paper representatives wêre given a tour of 

the production facilities at the Fostoria 

plant, the development laboratory and. 

later, the company's research laboratories 

at Parma. Ohio, all under the guidance of 

J. W. "Bill " Cosby, marketing manager, 

and Philip H. Freeman, sales manager of 

arc carbon products for National Carbon. 

"Ever since the motion picture industry's 

inception. National Carbon has been a 

leading supplier of arc carbons." Cosby 

said following the tour. "We have always 

prided ourselves on providing the industry 

with the finest screen light available 

through the production of quality arc carbons 

but, until now. we have never revealed 

to the industry, through its own 

press, just how w-e are able to consistently 

manufactm-e arc carbons that can be relied 

on to give theatre patrons what they 

have paid their money to see. 

"Of all 

the products used by the motion 

picture industry, arc carbons are possibly 

the most complex and yet the least understood," 

Cosby concluded. That is why he 

felt "The Fostoria Story" should be told. 

Starting from the Union Carbide Building 

on Park Avenue in New York, National 

Carbon picked up representatives of the 

leading tradepapers. including Boxoffice, 

Film Daily, Greater Amusements, the Exhibitor 

and the Independent Film Journal, 

and flew them to Ohio via the company's 

private luxury plane. A toui- of the National 

Carbon plant at Fostoria was followed by 

a cocktail party and dinner at the Fostoria 

Country Club. 

The next day, the factory visit was followed 

by a trip to Parma, outside Cleveland, 

where the trade representatives saw 

the laboratory and the carbon research 

theatre. 

All in all, a most infomiative torn-, this 

story of Fostoria know-how, and Parma research, 

an insight into the manufactuie of 

arc carbons at the National Carbon Co. 

The visit of the tradepress to Fostoria 

was followed by several days of sales meetings 

for the National Carbon Co. marketing 

personnel and arc carbon products sales 

engineers. In addition to Cosby. Dr. Spry. 

StoUcnmeyer and Kemp, others on hand 

included C. J. Chapman, vice-president, 

marketing: P. H. Freeman, sales manager, 

arc carbon products; P. D, Ries. manager, 

engineering services, and W. R. Kraft, staff 

assistant, arc carbon products. 

• Detailed report of the process of making 

National carbons will be published In Tlie 

Modern Tlieatre Section of Boxoffice in 

next week's Issue.) 

Stanley Warner Dividend 

NEW YORK 

A dividend of 30 cents per 

.share on the common stock has been declared 

by the board of directors of Stanley 

Warner Corp., payable August 23 to stockholders 

of record on August 9. 

BOXOFFICE July 29. 1963

Sunday 

I see 

Swap and Shop' Operation a Business Builder 

Brings New Patrons and Increases Concessions Sales at Kansas City Drive-ln 

KANSAS CITY—A Swap and Shop "flea 

market," designed for idle people on lazy 

summer Sunday afternoons, is becoming a 

budding enterprise and a big businessbuilder 

for the Heart Drive-In Theatre 

here, located on the eastern edge of the city 

and plagued for many months by the construction 

of a new cross-state freeway and 

its metropolitan interchanges. 

As described by Manager Hank Wigman, 

the idea is an adaptation of one presented 

in the March 21, 1956, issue of Boxoffice 

Showmandiser. It's a simple invitation to 

the public to bring the "junk" from their 

basements and attics to swap or sell on the 

drive-in parking lot. 

"I thought this was a good idea when I 

first read about it in Boxoffice," Wigman 

said. "But at that time, I thought our 

management, our location, were too sophisticated 

to go for it. Times change, though. 

Back then, there were only a couple of 

drive-ins in the area. Now, there are 15. 

We didn't have the Kansas City Athletics. 

Today, too, the Starlight Theatre (Swope 

Park municipal summer theati-e) continues 

to improve its programs. We've got to meet 

the competition." 

The idea apparently is paying off in new 

patronage. "There are a lot of new people 

coming into the Heart," Wigman said. 

"They're strangers—at least to this drivein. 

We can tell that in the concessions 

stand, because they stand around and ask, 

'Where are the straws?' or 'Where's the 

cream?' showing they've never been here 

before." 

There are many ways to present a Swap 

and Shop sale and there is an apparent upsurge 

in interest in the plan, as evidenced 

by the many requests to Boxoffice this 

year for the original Swap and Shop article. 

In that story, California theatre manager 

Al Dumont announced he made $10,000 a 

year on his 35-cent-per-car charge for admission 

and concessions sales at his Swap 

and Shop sessions. 

The Heart, however, is not going out for 

such big stakes. It's building for theatre 

patronage, not for a merchandise mart. 

The first Swap and Shop sale was held 

at the Heart on June 16. It was preceded 

with news stories in the suburban and 

«w «""»isir 

.IT I'AZ «-- 

HEART DRIVE-IN THEATRE 

Whether you have a ^^ or some used ^ 

moms old^_^_D an electric 

^ 

' 

along to our Swap! Jl^T 

SUNDAY AFTERNOOH-JUNE IGTH-l PM TIL 5 PM! 

All ill tl s taciiii 

ful snack ai the relteshmcni center The 

playground while mom and dad da a t 

I' Qiing a picntc lunch, or enjoy a dclight- 

:an swing and play on our b

. . Jeffrey 

. . . Dan 

. . Tom 

. . 

. . Monica 

. . Richard 

. . George 

ôUifcw^ êftont 

DOBERT WISE and David Miller checked 

onto the 20th-Fox lot. Wise will produce 

and direct "The Sand Pebbles," best-selling 

novel by Richard McKenna. for which 

Robert Anderson is writing the screenplay. 

. . . 

Miller has "The Praying Mantises" as his 

chore. The Inner Sanctum Mystery Award 

winner by Jubert Monteilhet is being 

scripted by Keith Wat«rhouse and Wiliis 

Hall. Botli Wise and Miller have coproduction 

deals between their personal production 

companies and 20th Century-Fox 

Lee Yeary, a 24-year-old "unlcnown," 

has been signed by William Castle to play 

opposite Joan Crawford, as her murder 

Carl Reiner, 

victim in "Strait-Jacket" . . . 

who is achieving new stature as a scenarist, 

is also using his selling ability as a comedian 

to put across his script and picture, 

"The Thrill of It All." He wrote and 

starred in the trailers to be used for TV 

and in theatres, 

Franklin Schaffner has lined up "The 

Whistle Blows for Victory," by purchase of 

the John Starr film treatment for filming 

by Gilchrist Productions. Schaffner is one 

of the creative group springing from television 

background, who is the epitome of 

diversification. He is working on "The Best 

Man." a feature, also a CBS pilot and on a 

Broadway stage play. Pat B. Rooney (not 

I will film two in the South 

the dancer 

Pacific area and starts on his Paramount 

release, "Satine," shortly . . . Bill Asher, 

who has come up with a "hot one" in AIP's 

"Beach Party" which he directed, has 

signed a second directorial contract for the 

sequel to be called "Muscle" or "Bikini 

Beach," depending on which one fills out 

first. 

Gordon W. Wiles has formed Cannon 

Productions to film two color productions 

in Indonesia for showing at the New York 

World's Fair next year. Wiles, a producerdirector, 

win use facilities of Farlda Films 

In Indonesia . . . Columbia producer Robert 

Cohn has signed John Rich to direct "The 

New Interns," scheduled to start In October. 

The screenplay comes from Wilton 

Schiller with Michael Callan and Stefanle 

Powers .set for parts. Success of "The Interns," 

costing a reported $1,300,000, caused 

Immediate plans for a sequel . . . Pearlayne 

Productions, with youthful Gene Taft and 

Stephen Bernhardt, son of Curtis Bernhardt, 

announced "Me and My Brother," 

"Henrietta." "President" and "No Dice. 

Warden" as their list of productions. No 

release deals have been announced. 

Principal casting on "My Fair Lady" was 

completed with the signing of Jeremy 

Brett for the role of Freddy Hill. Others 

In the George Cukor picture arc Audrey 

Hepburn, Rex Harrison, Gladys Cooper, 

Wilfrid Hyde White . Hunter 

has been chosen as the fifth star to Join 

the eight-star cast of "The Long Flight," 

super- id venture Warner picture to be produced 

by Bernard Smith and directed by 

John Ford. He joins Spencer Tracy, James 

•By SYD CASSYD 

. . . 

Stewart, Richard Widmark and Carroll 

Baker Another Warner production, 

. . . 

"Dead Ringer," starring Bette Davis and 

Karl Maiden, has Jon Lormer, George 

Chandler, Estelle Winwood, The St. Charles 

Boys' choir, Rt. Reverend Monsignor 

Fldenclo Esparza, Philip Carey and Edward 

Colmans ... "4 for Texas," the Sam Production 

for Wanier Bros., starring Frank 

Sinatra, Dean Martin. Anita Ekberg and 

Ursula Andrcss. with Bob Aldrich producing 

and directing and Howard W. Koch as 

executive producer, has signed Mike Raga, 

Fritz Peld. Virginia Christine, Michelle 

Moneau, Bill Walker and William Washington 

The Troy Donahue-Suzanne 

Pleshette Technicolor film for Warners has 

added Larry Ward and Judson Pratt to the 

group, which Raoul Walsh is directing 

Richard Arlen returned to 

. 

Paramount to 

play in "Law of the Lawless." western 

drama . . . John McKee has a nice role In 

"The Carpetbaggers." coproductlon film 

with Joe Levine's Embassy Pictures and 

Paramount. David Bailey also has been 

signed for a role as the youngster. 

Rochelle Hudson, in her first Hollywood 

film role in 20 years, has joined the cast of 

"Strait-Jacket" . Lowell has been 

signed by Joe Levine for "The Carpetbaggers" 

role, taking over Tony Bill's assignment, 

with the latter having conflicting 

commitment . . . Georgia Hayes 

gets a role in MGM's "A Global Affair," 

Bob Hope starrer by Hall Bartlett in association 

Lee Patrick 

with Seven Arts . . . joins "The Seven Faces of Dr. Lao." which 

George Pal is shooting at Metro-Goldwyn- 

Mayer . . . John Conte bagged a role in 

"The Carpetbaggers," marking his first 

feature role since his long TV triumphs 

"Soldier in the Rain." Martin Jurow's 

. . . 

Jackie Gleason-Steve McQueen epic, now 

has Jeannle Dawson, niece of producerdirector 

George Seaton in the cast, which 

Includes Rockne Tarkington, Adam West, 

Ed Nelson, Lew Gallo, Austen Jewell, 

Lewis Charles, Dick Crockett and Greg 

Norris. 

Frank Bracht has been given the editorial 

assignment on "The Carpetbaggers" 

Frazer, New York acting coach, is 

working as dialog director on "Soldier in 

the Rain" after working with Ralph Nelson 

on "Requiem for a Heavyweight" . . . Jerry 

Fielding has been signed by producer Hugh 

Benon to score and compose "For Those 

Who Think Young," the Frank Sinatra Enterprises 

production rolling August 12 for 

United Artists release. Les Martinson 

directs. 

Reed Hadley Is recording the narration 

on "Gunflght at Comanche Creek," the 

Allied Artists Audie Murphy starrer . . . 

Henry Manclnl will .score "Soldier in the 

Rain," the Blake Edwards production for 

AA . . . Frank De Vol is composing and 

conducting the musical .score for David 

" 

Swift's "Good Neighbor Sam for Columbia 

release , . . Armand Acosta will prepare 

titles for Roger Gorman's "The Haunted 

Palace," American International summer 

release . . . Robert Bagley has purchased a 

book by Gretchen Travis, "She Fell Among 

Thieves," and is doing a screenplay based 

on the mystery story with Mitch Hamllburg 

repplng the writer Fielder 

. 

starts a writing stint on "Street Corner." 

Thomas Manklewlcz, son of Joseph L. 

Mankiewicz, who graduated from Yale several 

weeks ago. has been assigned as executive 

assistant to Stuart Millar and Larry 

Turman. and will work with Franklin 

Schaffner in New York . 

Tomasini. 

who worked with producer-director 

George Pal on "Houdini" and "The Time 

Machine," has been assigned as film editor 

on Pal's new production for MGM, 

"The Seven Faces of Dr. Lao," 

Gene Kelly, producer of "Robin and the 

7 Hoods," at Warner Bros., is in the middle 

of preproduction plans at the studio . . . 

Johnny Green, who will compose and conduct 

the score of MGM's "Twilight of 

. . . Peter 

Honor," has reported to producers William 

Perlberg and George Seaton 

Nero 

for 

pre-recorded 

work in 

the picture 

the musical number, "Hell," his original 

composition for Seven Arts-MGM "Sunday 

in New York" after composing the musical 

score for the picture and playing in it. 

Prank London, dialog director on "The 

Carpetbaggers," doubles as an actor in the 

picture . . . Arthur Weiss has worked up a 

rewrite of MGM's "Rhino" . . . "For Those 

Who Think Young," the Sinatra-UA release, 

being shot at Paramount, will have 

Dean Martin's daughter, Claudia, in the 

picture for her screen debut. She joins 

Nancy Sinatra in the kickoff of her first 

picture role . . . Hal Wallis, In London, 

of 

signed Sir John Gielgud to play the role 

Louis VII, King of France, in the Paramount 

release, shooting in the north of 

England . . . Universal assigned Richard 

Fielder to the writing on "Street Comer," 

the George Golitzen feature based on taped 

interviews with Boston juvenile delinquents. 

» 

Martin Ritt, producer-director of "Hud," 

has assigned veteran screen writer Guy 

Trosper to prepare the script for "A Spy 

Who Came in From the Cold," for Paramount 

release. Both go to Holland, England, 

Denmark and Germany for the scouting 

of possible locations on the spy story. 

Ernest D. Glucksman 

Trosper's most recent filmplay was "Birdman 

of Alcatraz" has assigned Paul Jones as . . . 

producer 

of the newest Jerry Lewis-starring production 

for Paramount. The "Disorderly 

Orderly" is a York Pictures-Jerry Lewis 

Enterprises Production, based on a Norm 

Liebmann and Ed Hass original. 

f 

Margaret Lelghton has been set by producers 

Stuart Millar and Lawrence Turman 

to play Henry Fonda's wife In "The Best 

Man" for United Artists release. Cliff 

Robert.son costars . 

Henreid. 20- 

year-old daughter of Paul Henreid. has 

been cast In Warner Bros.' "Dead Ringer." 

which her dad Is dli-ecting. She Is not a 

novice In films, having acted In television 

and. as a singer-dancer, has appeared at 

the Statler-Hllton. 

BOXOmCE July 29. 1963

LETTERS 

A Boost for 

Audience Awards 

Last week, the annual referendum film 

prizes, the Victoires, considered the French 

"Oscars," were handed out in Paris. Two 

sets are given, via patron and exhibitor 

voting. 

The movie patrons selected "Sundays 

and Cybele," as "best French film" of the 

year; "West Side Story" was named "best 

foreign film" of the year. 

Here's a very interesting point: This 

year our Academy in Hollywood also chose 

"Sundays and Cybele," as "best foreign 

film." Last year, the Academy chose "West 

Side Story," as "best film." The same selections 

in reverse. The moviegoers in 

France recognized real quality, just like 

the Hollywood experts and film creators. 

For many years, Robert Selig, general 

manager of National General Theatres, 

has been trying to get industry support to 

initiate his Audience Awards plan in 

which movie patrons in American theatres 

vote for their favorite films and stars. This 

would be staged in the fall of the year, so 

it wouldn't conflict with the annual Academy 

show on television. 

Although Mr. Selig has many supporters, 

the opposition feels that the moviegoers 

haven't the know-how and ability to make 

the right selections, which might conflict 

with their annual Academy show. 

If given the opportunity, American 

moviegoers might surprise some of the opposing 

Hollywood filmmakers and select 

the right films, just like it was done in 

France. If the Academy and many others, 

who are not cooperating to help Mr. Selig 

in furthering his plan, are afraid of competition 

from a public poll, it doesn't show 

strength in their own manner of selecting 

the winners. 

Mr. Selig's plan wouldn't affect the annual 

show. Actually, it would stimulate 

more interest in it, and the public would 

be looking forward to see what the Hollywood 

experts select. A straw vote never 

prevented a dedicated and honest politician 

from getting into office, when the 

final election votes were counted. 

Let's hope Mr. Selig gets all the support 

necessary to put his plan across. 

Herb Rosener Theatres, 

San Francisco, Calif. 

ED HARRIS 

Turning the Tables on TV 

I have noticed that quite a few of your 

subscribers have written in complaining 

about how late motion pictures being shown 

on prime time on TV have cut down their 

business to the point of where it has become 

unprofitable for many of them to 

continue operating. 

Now, one way of possibly remedying the 

situation would be to reverse the procedure 

and to have theatres play second-run as 

featurettes, along with a main feature, 

dramatic shows on various TV playhouses 

that turned out to be unusually good and 

won critical praise after it was too late for 

anyone to see them. If this were done, 

second-run and small-town houses would 

profit tremendously, as everyone who had 

missed the show on TV could go to the theatre 

to see the attraction along with a 

regular motion picture. Not only that, but, 

if people knew that, when they missed 

something really good on TV, they could 

catch it later on in a motion picture theatre 

as the second feature, they would not 

keep their nose in the TV every night in 

the season, but would get out and get to a 

movie oftener. It's the thought that they 

might miss something "priceless" that they 

will never get a chance to see that keeps 

people in front of their TV sets. After all, 

they can always see any particular movie 

again later on, if they miss it now ; 

if some 

theatre doesn't bring it back later on, TV 

will. A good TV show, once presented, is 

usually gone forever. 

As for there being a market for secondrun 

TV attractions, I would like to point 

out that "Days of Wine and Roses" was 

presented twice as a one-and-one-halfhour 

TV show by Playhouse 90 and, when 

Warner Bros, made it into a movie, it still 

was a blockbuster. Filmed quality entertainment 

always has a ready-made audience 

waiting for it, after the word-of-mouth 

has been passed along. Of course, there 

are a few technicalities that would have to 

be cleared before these featurettes could be 

shown in theatres. But that could be 

worked out and the prints could be blown 

up to theatre film size. The TV featurette 

"Hollywood—The Golden Era" was shown 

on the Fox Theatre screen here in San 

Francisco as the farewell feature on the 

theatre's closing night and showed up quite 

well on their huge screen. 

DAN JAY 

1365 Chestnut St., 

San Francisco 23, Calif. 

C. V. I. 

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BOXOFHCE : 

: July 29, 1963 

13

ER- 'Cf^ 

BOXOFFICE BAROMETER 

soo 

Thij chort records the performance of current ottrocfions in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than five engogements arc not listed. As new runs 

arc reported, ratings ore odded and averages revised. Computation is in terms of percentage in 

relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal/ 

the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.) 

BR \ B /wli

N.Y. Allied Convention 

Has Overflow Crowd 

KIAMESHA LAKE, N. 

Y.—An overflow 

attendance of exhibitors and distribution 

executives is expected here today (Monday) 

when Allied Theatre Owners of New York 

State will open its annual convention in 

the Concord Hotel. Attendance has been 

pegged at close to the 500 mark. The guest 

unit will be Allied Theatres of New Jersey. 

Scheduled speakers at the four days of 

sessions are Jack Armstrong, national Allied 

president; Charles E. McCarthy, executive 

vice-president of the Council of 

Motion Pictui'e Organizations; Milton London, 

executive director of Allied, and 

Hem-y H. "Hi" Martin, vice-president of 

Universal Pictui'es. 

Sidney J. Cohen, president of the New 

York unit, said there would be additional 

speakers, to be announced. All rooms set 

aside for the convention had been taken 

at the weekend, he said. 

A new board was elected Wednesday (24) 

at an Allied meeting at the Buffalo Variety 

Club quai'ters as follows: Harry Berkson, 

Buffalo; Sidney J. Cohen, Buffalo; Charles 

Pinnerty, Jamestown; Myron Gross, Buffalo; 

Joseph Harmon, Niagara Falls; Sylvan 

Leff, Albany; Charles V. Martina, Albion; 

Dewey Michaels, Buffalo; Joseph 

Miller, Albany; Leonard L. Rosenthal, Albany; 

Morry Slotnick, Rochester; Jake 

Stephano, Orchard Park; Samuel Sunness, 

Binghampton; George Thornton, Saugerties; 

Joseph Warda, Lancaster, and L. 

Wright, Chippewa Bay. The directors will 

meet during the convention to elect officers. 

Theatre Tax Exemption 

Rejected at Harrisburg 

HARRISBURG — The house debated 

whether taxes or the quality of films was 

hurting attendance at motion picture theatres 

in Pennsylvania. But it did turn down, 

for the second time this session, a proposal 

that the theatres be exempt from 

admission taxes. The vote was 107-78. 

The debate on the measui'e was divided 

between proponents who said lifting of 

the tax would help the industry and those 

who blamed television, or poor offerings, 

for declining attendance at the theatres. 

Pittsburgh legislators also opposed the 

measure on the ground the city's schools 

needed the estimated $400,000 annual 

revenue they obtain from the levy. 

MGM Orders 600 Prints 

Of 'V.I.P.S' by Sept. 

NEW YORK—MGM has ordered more 

than 600 prints of "The V.I.P.s" to be delivered 

worldwide by the end of Septembei 

at a cost of more than $500,000, the largest 

print order for any picture in MGM's 

history. 

"The V.I.P.s" will have its world premiere 

at the Radio City Music Hall September 

12 and, by the end of September, more than 

400 prints will be on the screens in every 

major city in the U.S. The other 200 

prints are for foreign dates set on the 

Elizabeth Taylor-Richard Burton picture 

for September, October and November. 

Cecil Beaton has designed 20 gowns for 

Audrey Hepburn to wear in WB's "My 

Fair Lady." 

AT PHILADELPHIA'S NEW 61ST ST. DRIVE-IN—Seen enjoying the opening; 

night cocktail party and buffet at the 61st Street Drive-In Theatre, Philadelphia, 

opened recently by Claude J. Schlanger and Budco Theatres are: Dick 

Dougherty, Mori Magill of Buena Vista, William Hutchins of National Theatre 

Supply, C. A. McCrork of Altec Theatre Service, Jack Jazlow, Leon Cohen of 

Vine Street Screen, and Ben Biben of RCA Theatre Service. At the rear is Stanley 

Goldberg of National Screen. 

U. S. World Film Festival 

Commission Proposed 

WASHINGTON—A bill for the establishment 

of a United States World Film Festival 

Commission to participate in a World 

Festival of Film, scheduled for 1965 in 

Washington, D.C., has been introduced in 

the House of Representatives by Congressman 

James C. Gorman. 

The joint resolution calls for a ninemember 

commission consisting of two senators, 

two congressmen and five presidential 

appointees. The committee would 

be authorized to cooperate with the Motion 

Picture Ass'n of America, United States 

Board of Trade, the City of Washington, 

D.C., and various patriotic and historical 

organizations in developing and executing 

plans for the Festival. 

The bill also provides that all countries 

having diplomatic relations with the United 

States be invited to exhibit films of special 

merit, and enables the commission to make 

awards of appropriate recognition. 

The resolution has been referred to the 

Committee on Foreign Affairs. 

Drive-In Charges Blasts 

Forced It to Lock Up 

ALBANY—State supreme court justice 

Herbert D. Hamm was to hear arguments 

in special term Friday (26) on a motion 

for a temporary injunction restraining 

Altantic Cement Co. of Ravena from touching 

off "heavy explosions" in the mining 

of limestone near Albano's Drive-In. Sylvester 

J. Albano and his sons John S. and 

Michael J., who operate the automobiler, 

seek damages of $200,000. 

An affidavit by the elder Albano, justice 

of peace in the town of Coeymans, charges 

that last year the explosions damaged theatre 

equipment, disrupted performances, 

caused patrons to leave and forced the 

di'ive-in to close. The Atlantic cement 

plant near the airer reportedly cost more 

than 30 million dollars. 

The injunctive case will be tried before 

action on the claim for damages. 

Reade to Build House 

Of Unusual Design 

NEW YORK — Walter 

Reade-Sterling 

will build an 800-seat theatre, of revolutionary 

design, in Eatontown, N. J., adjacent 

to the circuit's drive-in theatre at 

the Route 35 Eatontown Traffic Circle. An 

early-1964 opening is planned. 

Walter Reade jr., chairman of the board, 

reported that the theatre would consist of 

an elliptical parabolic shell with reinforced 

concrete tilt-up walls, capped by a geodesic 

dome. Entrance will be at the screen 

end of the building, instead of the normal 

rear auditorium access, which, he said, 

would result in a spectacular visual approach 

to the interior. The exposed undulating 

folds of the roof shell will converge 

toward the screen. 

The theatre was designed by B&G Constructors, 

Inc., of Oklahoma City and 

Reade, personally. Reade said it would be 

the prototype of similar theatres to be 

built by the circuit. Although adjacent to 

the Eatontown Drive-In, the new theatre 

will operate as a separate unit. 

Reade said the new theatre would be in 

addition to the company's current $5,000,- 

000 construction program, announced a 

year ago, and which had resulted in the 

building of three Manhattan theatres, one 

on Long Island and one in southern New 

Jersey. The company also has acquired 

the 12-theatre Ai'cadia circuit on the New 

Jersey shore and another Long Island 

house in the last six months. 

'Escape' at Taormina 

TAORMINA, ITALY — John 

Sturges' 

"The Great Escape" was invited for special 

presentation at the International Film 

Festival, where the United Artists release 

was shown at the Greek Theatre here Friday 

( 26 ) . Although the festival is noncompetitive, 

each pictui'e selected by the 

committee receives a reproduction of a 

gold "Carridi" statue by Montorsoli. 

BOXOFFICE July 29, 1963 E-1

other 

' 

j 

"Bye 

end, 

I 

I 

opened 

i 

; ^ 

' 

BALTIMORE— 

' 

°"^ 

j 

. . 130 

' 

' 

!^ 

" 

Cooler Weather Boosts B'wav Runs- Universal s charade set 

/ •»/ 

For Xmas at Music Hall 

Sporting Lite Big in Two Spots ^2." in its fourth week at the new 

"° 

Loe'aTTa?^Mutint on' .riouSfy ,mgm) 

^"^ Grant, "Charade" will be his 26th 

Festival Theatre on 57th street and the 36fh wk of two-o-doy 

' 

130 Picture to play the Music Hall his previous 

Embassy in Times Square, and "Women of No"mo'nd?c;lâriiynT20.h%oT '^*'°'"' '" *' Universal pictuie, "That 

lô 

Touch of Mink." 

the World, in its third week at the Forum Poromount— Hud (Poro), 8th wk 125 having set the theatre's all-time boxoffice 

in Times Square and the small Guild The- "" prj;a-''Doe;5";;d°usS (Conti'^'isrl *'• '''"'°"^ ^"''"^ '^^ ten-week run 

I20 

last sumatre. 

and three of the foui- two-a-day films. "ko Paioce— a Gotherir>9 of Eagles (Umv), mer. Grant's previous 25 films including 

These were: ^'Cleopatra." close to ca- "° 

rko '23rd'st -a 

Universal's 

Gothering "Operation Petticoat," 

of Eagie, -(Univ) 

which 

pacity in Its sixth week at the Rivoli; "Law- 2nd wk played during 

. 

the Christmas season in 

rence of Arabia," practically capacity in """ ^^^^' ^'"''^ '""" 

''°fparo)"'pkls"s'tagc";;;^"'7th'°rk^°'" "P ^ '^°'^^' °^ 

i6S 

^9 êeks at 

its 31st week at the Criterion, and "How Rivoii-cieopotro (20th-Fox), 6th wk. of two-o-doy 19S the Music Hall, a record for anv star. Many 

the West Was Won," near-capacity in its 

°^ 

|"4rh'^"r°rt-Vh*irs;oîTg^life'''c:nti) ^''^ Hepburn's films, including "The 

200 

1 an week at Loews Cinerama. Only Toho 

'.'.'.'.'. 

Cmemo— Sonjuro iToho), 11th wk .\05 Nun s Story" and "Funny Face." have also 

"Mutiny on the Bounty" was way off in ^' ^°^*~* Gofhering of Eagles (Univ), 

2nd 

played the 

'"''wk 

Music Hall. 

Its 36th week of two-a-day at Loew's Trons-Uux 52nd st—PT 109 (wb), 4th wk. ! i?o 

With the "Charade" booking. Radio City 

State and will be followed by "Jason and ^^"^ ^' "'''''* Longest Day (20th-Fox), Music Hall is booked 

'''Tih^^k 

for the rest of 1963, 

the '^^ 

Argonauts" at continuous run early in Victona^-Greenwich village story (shown) 

including the next booking. Universal's 

' 

Au^^twornt-PT 

109 ,wBr4th wk 

!?t 

°^ " ^11," to Open later in 

'"^^"^ '^^''" 

In addition to "This Sporting Life," at World— vioioted Paradise (Victoria),' 

-^"'-V' 

6th' wkV ::::: uo followed by MGM's "The V.I.P^" in 

two art houses, and "8'2" and "Women of September. Warner Bros.' "Mary, Mary" 

the World, British 

" or foreign pic- and MGM's "The Wheeler Dealers," both 

tures which held up well included "Mur- 3''d Great Week for "Irma' booked for later in the fall. 

der at the Gallop. in 

" 

its fourth good week At Two Buffalo Theatres 

at the Beekman: "The L-Shaped Room." BUFFALO - "Cleopatra" continues to 'Irma' tO Open in 23 

hold up well here, 

. 

reporting a 300 for its M y fl-c»

V. C. Raceway Event 

To Be Held Sept. 11 

NEW YORK—Variety Club Tent No. 35 

has set September 11 as the date for its 

second annual "A Night at the Races" at 

Yonkers Raceway. Tables seating 1,400 

persons have been set aside and Charles 

Smakwitz, general chairman, said he was 

certain that every seat will be sold. 

Last year, on July 24, 1,000 table seats 

were sold and present indications are that 

the reservations this year will reach, and 

possibly go beyond, the 1,400 goal. The 

tent received 200 reservations before tickets 

went on sale, Smakwitz said. 

The $15 charge includes admission to the 

track, a full course roast beef dinner in the 

clubhouse and all gratuities. The track 

can be seen from every table. Tables will 

accommodate parties of four, six, eight 

and ten. Smakwitz pointed out that the 

cost of the ticket was tax deductible. 

Chairmen for the big night have been 

appointed by Smakwitz who has named 

Charles Alicoate, chief barker, and George 

Waldman as cochairmen. Salah Hassanein 

will serve as chairman of the distributors 

committee, with Leonard Lightstone 

as cochairman. Herman Schleier will head 

the arrangements committee and Irving 

Dollinger is chairman of the booking combine 

committee. Lee Koken, Charles Okun 

and Edward Finneran are the concessions 

chairmen. 

Harold Zeltner is in charge of tickets and 

Joseph Rosen is chairman of the circuit 

committee. William Reddick has been 

named chairman of the affiliated industry 

companies and David Holtzman is chairman 

of the legitimate theatre committee. 

Al Steen and Mort Sunshine will handle 

publicity. The telephone contact squad 

will be headed by Mrs. Harry Pimstein, 

chief barkerette, and Mrs. Al Steen. 

Proceeds from the event will go to 

the Variety Club Foundation of Tent 35. 

Barkerettes to Entertain 

Allied Members' Wives 

NEW YORK—The Barkerettes of New 

York Tent No. 35 will serve as hostesses at 

a preview of the World's Fair for the benefit 

of wives attending the annual convention 

of Allied States Ass'n here in October. 

On October 24, the women will be entertained 

at a luncheon at the glass-enclosed 

"Top of the Fair" of the Port Authority 

Bldg. A tour of the World's Fair facilities 

as they near completion is scheduled. 

Prominent officials will participate. 

A helicopter will transport the Barkerettes, 

show business personalities and some 

of the Allied members' wives from New 

York to the scene. The program for the 

luncheon now is being prepared. On October 

23, the ladies will dine in the delegates 

dining room of United Nations. 

Normandie, Little Carnegie 

Bought by Ely Landau 

NEW YORK—Ely Landau, producer of 

"Long Day's Journey Into Night," concluded 

agreements which transfer ownership 

to him of both the Normandie and 

Little Carnegie theatres on West 57th St. 

He signed the contract with Richard 

Brandt, president of Trans-Lux Corp. Both 

theatres will be renovated and renamed. 

BROADWAY 

QHARLES BOASBERG, Paramount general 

sales manager, went to Madrid to 

join George Weltner, executive vicepresident 

for meetings with Samuel Bronston 

on "Circus," which Paramount will release. 

Weltner left earlier and stopped in 

London for meetings with Hal Wallis, 

whose "Becket" is filming there. Joseph 

Friedman, executive assistant to vice-president 

Martin Davis, is back in New York 

after accompanying Jerry Lewis on his personal 

appearance tour. * * * Maurice "Red" 

Silverstein, president of MGM International 

and vice-president of MGM, left for 

Hollywood Thursday ( 25 ) to join Robert H. 

O'Brien, president, and Robert M. Weitman, 

studio head, on production conferences. 

* • • William Zimmerman, Embassy 

vice-president and production supervisor, 

left Tuesday (23) for Elurope to screen 

rough cuts of "Three Penny Opera" and 

"A Ghost at Noon" in Rome. 

• 

Richard Brandt, president of Trans-Lux 

Corp., is doubly proud of twin boys, born 

to Mrs. Brandt, the former Lois Livingston, 

in Doctors Hospital Tuesday ( 23 ) . The 

Brandts have two other children, Claudia, 

11, and David. 8. * • * Phillip P. Fried, 

formerly with Blowitz, Thomas and Canton, 

where he worked on campaigns for 

"The Birds" and "Sparrows Can't Sing," 

has joined the staff of John Roney and Associates, 

as an account executive of the 

public relations firm. * * * Universal 

brought newspaper critics and writers from 

13 cities for a special screening of "The 

Thrill of It All" Wednesday (24) and to 

interview James Garner at a cocktail party 

and dinner the same day. » * * Robert R. 

Weston, Embassy vice-president in charge 

of advertising, publicity and exploitation, 

postponed his scheduled trip to the coast. 

• 

Ted Albert, TV-radio and column contact 

for Paramount Pictures for the past two 

years, has joined the publicity staff of 20th 

Century-Fox as TV-radio contact, working 

under the supervision of Mort Segal, publicity 

manager. * * * Philip Gerard, Universal 

eastern advertising and publicity director, 

accompanied by Herman Kass, in charge of 

national exploitation, went to the west coast 

for a week of conferences with David A. 

Lipton, vice-president, on plans for forthcoming 

releases. Also at Universal, Alice Lee 

"Boaty" Boatwright, eastern talent representative, 

is visiting eastern summer theatres 

in Maine and Massachusetts seeking 

new talent. • * * Fima Noveck Productions 

has been engaged by Colorama as technical 

consultant on its foreign imports, including 

"Rita" and "I Prefer My Wife." 

• 

James Garner, costarred in Universal's 

"The Thrill of It All," came in from 

Hollywood Sunday (21) for a few days of 

advance promotion for the picture, which 

opens at the Radio City Music Hall August 

1. Garner then went to Chicago for two 

days of promotion Friday and Saturday 

(26, 27). Arlene Francis, who attended 

the "Miss Universe" beauty pageant at 

Miami Sunday (21) returned to New York 

to do radio and syndicate interviews for 

the same Universal picture, in which she 

is featured. • * * Cindy Carol, who makes 

her film debut as the new Gidget in Columbia's 

"Gidget Goes to Rome," also arrived 

from the west coast for promotion 

before starting on a ten-city personal appearance 

tour for the film while Annette 

Funicello, one of the stars of AIP's "Beach 

Party," went to Atlantic City for the opening 

of the film on the Steel Pier July 21. 

Fredric March has completed his final 

scenes for his role as the President in 

Paramount's "Seven Days in May" and 

returned to his home in Com ecticut. • • 

Harve Presnell, who was in New York to 

cut his first album for MGM Records, returned 

to Hollywood Saturday ( 27 ) to start 

rehearsals for "The Unsinkable Molly 

Brown," in which he will play his original 

Broadway role. Peter Gennaro, Broadway 

choreographer who created the musical 

numbers in the show, has been signed by 

MGM to serve in the same capacity for the 

picture, which will start shooting with 

Charles Walters directing July 29. 

• 

( 22 ) , left 

Harry Saltzman, producer of "To Russia, 

With Love" for United Artists, is in New 

York from England for meetings with UA 

executives. • • * Ely A. Landau, who returned 

from Europe Monday 

Wednesday (24i for Knoxville, Tenn., 

where his current production of "The Fool 

Killer" is completing location filming. • * * 

June Wilkinson, who closed in "Pajama 

Tops" on Broadway, flew to Miami for the 

opening of her film, "Rage Within," which 

was made in Mexico by Myron Gold with 

both EInglish and Spanish sound tracks. 

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940 BELMONT AVE. CHICAGO 14 

BOXOFHCE July 29, 1963 E-3

. . . Yoko 

number 

. . Jonas 

. . Carl 

0d

. . Nicholas, 

Cartoons Brighten Ads 

Of Interboro Circuit 

NEW YORK—Inclusion of cartoons in the 

newspaper ads of the 17-theatre Interboro 

Circuit has created new reader interest, 

MOVIES! FAMILY FUN 

FOR EVERYONE! 

LAUREL 

Lonf Beach 

GE 2 0079 

LIDO 

Long Beach 

GE. 2 0056 

LAURELTON 

Laurelton 

LA 7 2647 

FREE WHITE 

AND 21 

AND MIND BENDERS 

WRONG ARM OF 

THE LAW 

AND BILLY BUDD 

FREUD 

CARRY ON TEACHER 

Flicker Snickers'^ 

"Well, you ain't 

Richard Burton either!" 

AIR CONDITIONED 

INTERBORO THEATRES 

according to M. O. Strausberg, circuit president. 

The "Flicker Snickers" cartoons are 

incorporated in Interboro's newspaper theatre 

directory which was revamped by the 

Cole Fischer Rogow agency when it took 

over the Interboro account. 

Strausberg said readers looked for the cartoons 

every day. He said there was a clearcut 

connection between the ads and increased 

boxoffice at all Interboro theatres. 

This was indicated, he added, by the number 

of patrons who made a point of telling 

personnel how much they liked the ads. 

The captions range from ribbing of theatre-going 

mores to irreverent nudging of 

the industry. 

Mel Heymcmn Dead; Was 

With MGM Since 1926 

ISTEW YORK—Melvin Heymann, veteran 

member of Metro-Goldwyn-Mayer's homeoffice 

publicity department, died at University 

Hospital in Baltimore on July 19, 

reportedly of cancer. Heymann had been 

with the company since 1926 and had 

served as business manager of the department 

for several years. Survivors are his 

wife, two daughters and six grandchildren. 

Trans-Lux Film Booked 

NEW YORK—"The Burning Coui-t," a 

French film directed by Julien Duvivier, 

which Trans-Lux Distributing is releasing 

in the U. S. will open at the Trans-Lux 

East Theatre July 31, following the new 

theatre's cuiTent and second picture, "A 

Gathering of Eagles." Nadja Tiller, Jean- 

Claude Brialy and Perrette Pradier are 

starred in the film. 

ALBANY 

Toe Saperstein, long a familiar industry 

figure here, was in town on a visit 

from Florida. The former Fabian short 

subject booker and onetime manager of 

the old Grand reminisced with Palace 

manager Bill With, stage manager Jim 

Blackburn and others about "the old 

gang." Since his retirement, Saperstein has 

lived in Sarasota . . . Clark Sheldon's son 

now operates the Galli Curci in Margaretville, 

Delaware County. Theatre is named 

after the famed diva who maintained a 

summer home there . son of 

Nick Googin, owner of Town Theatre in 

Cazenovia and a visitor with his dad on 

Filmrow, will enter the sophomore year 

at Le Moyne College in Syracuse in September. 

Herb Gaines, Warner manager, called 

at the Kallet Theatres offices in Oneida . . . 

John Serustino, Paramount salesman, 

. . . Strand ushers 

called on area accounts dm-ing a trip 

wore 

from Buffalo 

summer white Navy uniforms, with "PT 

109" printed on the front of upturned 

sailor hats for two weeks before the opening 

Wednesday (24) at the Strand. Cashiers 

also sported the caps. Arrangements 

for the uniforms were made through the 

Navy and Navy Reserve. 

Dick Hayes, Paramount booking manager, 

had 17 prints working for the initial 

breaks in this exchange district of "Come 

Blow Your Horn." Kallet Theatres, which 

first showed the comedy at the Olympic 

in Utica, rebooked it for a fortnight at 

the Utica in the same city . . . The Capitol 

in Ballston Spa has gone dark until September. 

The fall-through-spring season was 

extended this year into June . . . The Rex 

in Keesville employs a distinctive style of 

type, signature and layout for advertisements 

in the Plattsburgh Press-Republican. 

Paul Maicus operates the theatre on 

lease from Fred Pelky, who does the buying-booking. 

Pelky also works as a printer 

. . . Dick Weber, Knickerbocker News reporter, 

wrote a series of stories on the 

operation of the Strategic Air Command 

while "A Gathering of Eagles" held the 

screen at Strand. Weber was among the 

newsmen who were flown to Omaha, Neb., 

to observe in action that powerful arm of 

U. S. defense. 

Sylvan Leff plucked one of the choicest 

plums from the product tree, "Irma La 

Douce" — for his first-run Town at Watertown. 

The presentation there was one of 

the first for the UA comedy in the Albany 

territory. The Stanley Warner Strand, 

Albany, will play it in August . . . William 

Morgan's Northway Drive-In at Champlain 

charged $1 for adults during the engagement 

of "The Longest Day." Newspaper 

copy stressed "Admission price is for this 

picture only." 

Cheering news on a sizzling day was the 

word from New York that Bernie Myerson, 

Fabian chief buyer, would join Loew's 

Theatre as executive vice-president in September. 

Branch managers and local theatre 

friends of Myerson expressed delight at his 

move-up . . . Bob Friedman, who sold in 

Albany for Universal a decade ago and who 

now directs the United Artists operations 

in Buffalo, stopped by the Warner branch, 

to greet booker Al Marchetti. Marchetti 

was chief date-setter for U in those days 

... A new account recently was added 

to Albany distributor books with the opening 

of the Spa Drive-In at Richfield 

Springs. Carl Gaylord owns the ozoner, 

reported to have a capacity of 325 cars. 

Ed Horning, an ex-Schine employe, manages 

it. Last year, Gaylord opened a restaurant 

in front of the automobiler. A 

side entrance makes the restaurant available 

to theatre patrons. 

Approximately 1,000 fans viewed the 

closed-circuit telecast of the Liston-Patterson 

bout at Fabian's Palace Monday 

night. The charge was $5, tax included. 

Considering the briefness of that clash, and 

the "downbeat" note of writers on the 

possibility the second match would go 

much longer, the turnout was good. Siu-- 

prising was the number of younger women 

present with male escorts. The heaviest 

Palace applause was for Lucius Cassius 

Clay, heavyweight contender, who entered 

the ring before the opening bell. Adrian 

Ettelson, Fabian district manager, supervised 

the special show, with Manager Bill 

With and assistant Stanton Patterson in 

direct charge. George Lourinia, manager of 

Fabian's Mohawk Drive-In, worked the 

"out" door. A lobby sign directed patrons 

to "Keep Your Ticket Stubs." The policy 

of refusing "passouts" was again followed 

—uniformed policemen being on hand to 

enforce it. 

. . 

. . 

Ralph Ripps, MGM manager, returned 

from a vacation during which he toured 

Montreal and Quebec . Jim Blackburn, 

Palace stage manager, has planned a trip 

to the same area of Canada . The new 

Carrier air conditioning plant at the State, 

Schenectady, makes the house "delightfully 

cool," according to Fabian city manager 

Phil Rapp . . . The Scotia Art Theater 

reopened July 25 after a brief closedown 

for putting in new air conditioning 

equipment. Val Ritchey operates the 

Scotia. 

'Lord of the Flies' Is Set 

For Tower East Aug. 20 

NEW YORK—"Lord of the Flies," the 

Peter Brook production adapted from the 

William Golding novel, which was filmed 

on location in Puerto Rico and the Caribbean 

with a cast of 32 non-professionals, 

will have an invitational world premiere 

at Loew's Tower East August 19, according 

to Continental Distributing, which is 

releasing the British film. The regular 

continuous run will start August 20. The 

opening was originally set for the same 

theatre August 6. 

Quick Setiîce 

Isn't Jn>t A Slogan With Fifanack 

It's A Tradition - For Be»t Service 

Send Filmack Your Next Order For 

Special Ttailef^ 

1327 S. Wabash 

Chicago/ Illinois 

BOXOFHCE July 29. 1963 E-5

. . The 

BUFFALO 

prank J. A. McCarthy, assistant general 

sales manager for Universal who died 

recently, was in the distribution business 

In Buffalo more than 30 years ago, when he 

managed the First National exchange in the 

Film building at 505 Pearl Street and later 

in the Warner Bros, building at 470 Fianklin. 

Among those associated with McCarthy 

In those days were Ray Powers and Bert 

Kemp, the latter now a member of the Warner 

staff at 100 South Elmwood Avenue. 

. . . There was a big crowd of barkers at 

the entertainment industry's golf outing 

sponsored by the Variety club Monday i22) 

at the Erie Downs Golf Country Club over 

in Canada. Following the golf part of the 

day's activities there was a full steak dinner. 

Business is holding up well on "Cleopatra" 

at the Center Theatre, according to Manager 

Ben Dargush. The boxoffice was helped a 

bit by an editorial in the Evening News 

which emphasized "those who don't see 'Cleopatra.' 

will miss a great deal!" ... A change 

In ticket policy for the Granada Theatre 

and its "Lawrence of Ai-abia" has gone into 

effect. Manager Joe Garvey has cancelled 

the reserved seat policy and all tickets are 

being sold on a general admission basis with 

reduced prices for children and students. 

Continuing are two shows daily at 2 and 8 

pjn. 

Buffalo's Dick Shawn, star of screen and 

stage, who was in town recently to star in 

the Melody Fair production of "Do Re Mi," 

said. "I've been hovering on the brink of 

TV comedy for some time and it's possible 

that I'll take the plunge come series changing 

time in January." . industry has a 

new aspirant for honors and the brass ring 

of boxoffice success who names Rochester 

as his native city. He's James B. Doherty, 

son of Mr. and Mrs. Thomas Doherty. Jim, 

as producer and codirector, recently completed 

a picture titled "The Man in the 

Water" for a newly organized producing 

company in Florida, the Key West Film Co. 

Distribution of the picture is now being 

arranged with a major company, according 

to Jim's brother, who recently left the Regent 

Theatre in Rochester where he served 

as assistant manager. 

Frank Bassett, city manager for the Schine 

theatres in Rochester, and his wife Betty 

are settling their new home on Rocket 

. . . 

street. Frank, faced with a whole new set 

of outdoor chores, wants someone to teach 

him how to trim a hedge to make it a thing 

of beauty. Organ enthusiasts will have 

a chance to hear once more one of Buffalo's 

fine old movie organs. Leonard MacClain of 

Philadelphia, who started his playing career 

as piano player for the silents, has recorded 

several numbers on the Roosevelt theatre's 

Marr & Colton four-manual organ. The 

music, ranging from "pops ' to Debussy 

ENDLESS 

BURNS THE tNTIRf 

POSITIVE ROD 

Soy» Corbon Coit 

lAJT COAST THEATRE SUPPLY 

S321 Kenwood Ave. 

Baltimore, Morylond 

with Victor Herbert for good measure, will 

be part of organist MacClain's 50th anniversary 

album, along with recordings made in 

Rochester and other cities. Ralbar Productions 

of Pottstown. Pa., recorder of railroad 

sounds, will distribute the MacClain album. 

A persistent fellow is Donald Smith of 

Lackawanna. As president of the Jane Powell 

Club 12 years ago. he greeted the actress 

on her arrival in Buffalo for a theatre appearance. 

The event, pictuied in the 

Courier-Express of Oct. 12, 1951, was duplicated 

the other day at Melody Fair. When 

the star arrived to rehearse for "The Unsinkable 

Molly Brown" at the North Tonawanda 

tent theatre, there was Smith. He's 

still president of the club. He presented 

Miss Powell a bouquet of roses and was 

greeted warmly by the actress. Both he and 

Jane agreed that each had changed a little 

in 12 years. 

Mrs. Murl J. Morse, who started in 

exhibition as an usherette at Loew's State 

here, now the Century, and later was 

cashier at Shea's Court Street. Shea's 

Bailey and Shea's Kensington (holding the 

post at the latter house 17 years >. and who 

for the past tw'o years has been selling 

reserved seats at the Teck Theatre, died 

July 19. Mrs. Morse was the mother of 

Mrs. Velma M. Prentice. 

Current film operations in Hollywood were 

discussed by producer Herman King the 

other evening in the Studio Theatre. He 

and his brothers Maurice and Frank entered 

the motion picture business in 1942. Their 

latest film, "Captain Sindbad," is scheduled 

for Shea's Buffalo later this summer. 

Coloroma Retitles Italian 

Film to 'Rita' for U.S. 

NEW YORK—Colorama Features has retitled 

the Carlo Ponti Italian production of 

"Letters of a Novice" to the name of the 

leading character. "Rita." for its American 

relea.se in the fall of 1963. "Rita." which 

was directed by Alberto Lattuada. stars 

Pascale Petit in the title role and Jean- 

Paul Belmondo. 

Colorama has also sold the Italian distribution 

rights to "The Girl Hunters," 

starring Mickey Spillane. to Euro-International 

Films of Rome, according to Dino 

Fazio, president of Colorama. The picture 

is now being dubbed into Italian for a 

simultaneous opening in August in Rome, 

Milan. Genoa. Turin. Venice, Florence, 

Naples and Palermo. 

John M. Wall Dies 

SYRACUSE—John M. Wall. 82. who conducted 

the John M. Wall. Inc.. motion 

picture camera manufacturing center in 

Syracuse until his retirement in 1958. died 

Ttiesday i23i at a nursing homo after a 

long illness. Wall developed the single 

track sound system on film. His last camera 

creation was the three-eyed Cinerama 

camera. His cameras were used by March of 

Time. Movietone News. Pathe News. Warner 

Bros., the U. S. Air Corps and various 

state governments. 

The John M. Wall camera Is still a Syracu.se 

Industry. He sold his patents and 

machinery In 1958. 

Lincoln Center Picks 3 

For N.Y. Film Festival 

NEW YORK-Throe new foreign films, 

one by Argentina's Lcopoldo Torre Nilsson 

and two from Italy, have been selected to 

be siiown at the first New York Film Festival, 

to be held at the Lincoln Center and 

the Mu-seum of Modern Art September 10- 

19. according to William Schuman. president 

of Lincoln Center of Performing Arts. 

Nilsson's "La Terraza" was also shown at 

this year's Berlin Film Festival while the 

Italian films are "II Mare" 

i 

iThe Sea directed 

by Giuseppe Patroni Griffi. and 

"RoGoPag." directed by four directors, 

Roberto Rossellini, who did the "Virginity" 

episode: Jean-Luc Godard. who directed 

"The New World" episode: Pier Paolo 

Pasoiini. who did "The Cream Cheese" 

epi-sode, and Ugo Gregoretti. who directed 

"The Grubbing Chicken" episode. "H Mare" 

was shown at last year's Venice Fiim 

Festival. 

Previously announced to be shown at 

the New York Film Festival are Ermanno 

Olmi's Italian film. "The Fiances." Roman 

Polanski's Polish picture. "Knife in the 

Water." Chris Marker's French film. "Le 

Joli Mai." Takis Kanelopouli.s' Greek film. 

"The Sky" and Glauber Rocha's "Barravento." 

This makes a total of eight foreign pictures 

selected out of 20 new features to be 

shown at Lincoln Center, in addition to 

the year's best short subjects. 

Trencher to Head Sales 

For 20th-Fox Records 

NEW YORK—Irving Trencher, sales and 

promotion specialist in the music field, 

has been appointed sales manager for 20lh 

Century-Fox Records, effective immediately, 

by Norman Weiser, vice-president in 

charge of operations. 

Trencher first became affiliated wuth the 

business in 1953. when he joined Southern 

Music Publishing in a top promotional 

capacity. Subsequently, he held important 

sales and promotion positions with Top- 

Rank Records. MGM Records and. most 

recently. Mercury Records. 

Prior to the music field, Trencher w'as 

associated with the film industry, serving 

for many years in the executive echelon of 

Brandt Theatres, New York. 

New Seven Arts TV Post 

NEW YORK— Stanley R. Jaffe, with 

Seven Arts for the past .year, has been 

named to the newly-created post of executive 

assistant to Thomas D. Tannenbaimi, 

vice-president in charge of television 

production and pnckaging. Jaffe will 

operate out of the New York office and will 

develop new talent in acting, directing and 

writing in the Seven Arts video production 

plans. 

Film Course for Teachers 

NEW YORK—A six-week workshop devoted 

to film appreciation in schools Is 

being conducted at Fordham University's 

Lincoln Square Campas. The course, which 

started July 3 and ends August 14. is designed 

for teachers Interested in organizing 

programs for motion picture appreciation 

through film clubs, film festivals and film 

courses with .school and community groups. 

E-6 BOXOFFICE July 29, 1963

. . The 

. . The 

PHILADELPHIA 

"The two stars of "Beach Party," Philadelphia's 

own Frankie Avalon and Annette 

Punicello, presented a trophy to the 

winner of the "Beach Party" purse last 

Thui'sday il8) at Liberty Bell Park, the 

new harness raceway in this city. It was 

all part of the film promotion . U. S. 

Department of Labor has filed suit against 

the American Guild of Variety Artists in 

an effort to force it to terminate its trusteeship 

over the Philadelphia branch of 

AGVA. The suit was filed by Labor Secretary 

W. Willard Wirtz, It charges that 

the parent body has been running all the 

affairs of the branch since the trusteeship 

was imposed in October 1959. This, the 

suit contends, is a violation of the labormanagement 

reporting and disclosure act 

in that the trusteeship is not necessary for 

a pm'pose allowable under the act. 

The air ccnditioning unit on top of the 

Benson Theatre in West Philadelphia exploded, 

scattering debris in the area. The 

hood on top of the unit was blown off 

and landed in the street, striking a car. 

The cause of the explosion was not determined 

. The leukemia children's wing 

. . 

of the City of Hope National Medical Research 

Center and Hospital benefited from 

the grand opening of the new 61st Street 

Drive-In north of Passyunk avenue. Claude 

J. Schlanger, president of Budco Quality 

Theatres, made the announcement of the 

July 2 event. 

The producers of the prize-winning 

"David and Lisa," Eleanor and Prank Perry, 

are back in Philadelphia making another 

motion picture here. The title is to be 

"Lady Bug, Lady Bug." It is being shot 

in the Main Line area. "David and Lisa" 

was filmed in the same general area on 

the Wynnewood estate of the Clothier 

family, which is the former home of the 

Agnes Irwin School. Fourteen children are 

appearing in the film. 

Benjamin Borowsky, a retired theatre 

owner and furniture dealer, died recently 

in Hahnemann Hospital. He was 72 and 

lived at 8056 Temple Rd. He formerly 

owned a chain of Philadelphia motion picture 

theatres and later owned a store in 

South Philadelphia. His wife Mamie, two 

sons, a daughter, five sisters, seven grandchildren 

and a great-grandchild survive. 

Colodzin Heads SIB 

NEW YORK—Robert S. Colodzin has 

been named president of SIB Productions 

of New York. Colodzin was formerly TV 

production supervisor at Benton & Bowles 

Advertising Agency. 

Considered a leading specialist in the 

production of filmed television commercials, 

Colodzin was also a pioneer in the 

use of video tape for TV commercials. SIB 

Productions has executive offices and editing 

facilities in New York and is affiliated 

with SIB Productions, Paramount Studios, 

Hollywood. 

JonnAi^ 

BOONTON, N. J. 

Death to Dinty Moore 

At Pittsburgh Home 

PITTSBURGH — F. D. "Dinty" Moore, 

longtime distributor who in recent years 

operated a booking-buying business, died 

at his home Monday (22) from lateral 

sclerosis which had afflicted him the last 

two years. 

His tissues disintegrated and his strength 

constantly waned, but Moore kept active 

right to the end. His corn-age won the 

admiration of all members of the film and 

theatre business in this area. Only in recent 

weeks had he moved his office from 

the Atlas Theatre Supply building to his 

home, where he continued to buy and book 

for the Manos circuit and the Comuntzis 

theatres in Morgantown. He started wearing 

leg braces a year ago, later added arm 

crutches and finally he was confined to 

a wheelchair at his home. 

Moore, 63, was a native of Huntingdon 

County, and entered exhibition at Robertsdale-Orbisonia. 

Back in 1927 or 1928, Roy Haines, then 

manager here for First National Pictures, 

bought a car from a car salesman in the 

Hill district named Benny Kalmenson, although 

he already had one and didn't have 

any need for another. The upshot was that 

Haines offered Kalmenson a film sales 

job, and Benny's first assignment was to 

sell F. D. Moore at Robertsdale. The latter 

two became fast friends, and Moore came 

to Pittsburgh to join Warner Bros, when 

Kalmenson was moving up in that company. 

Moore finally became New England 

division manager for WB. 

He operated his Pittsburgh Theatre Service 

Corp. the last ten years. Sm-vivors include 

his wife Sarah, a son Forrest of 

Scottsdale, Ariz., and five grandchildren. 

90-Minute TV Spectacular 

To Cover World of Films 

NEW YORK—A 90-minute television 

spectacular devoted to the world of motion 

pictm-es is being prepared for showing on 

the NBC network on March 24, 1964. To 

be titled "Inside the Movie Kingdom— 

1964," the program will be produced by 

Sextant, Inc., in association with the editors 

of Life Magazine. 

Milton Fruchtman will be the producer 

of the spectacular which will be based on 

the yearend double issue of Life devoted 

to motion pictui-es. It will be sponsored by 

Colgate-Palmolive, Best Foods division of 

Corn Products Co. and P. Lorillard Co., all 

represented by the Lennen & Newell 

agency. 

Sextant, Inc., is an independent television 

and motion picture production company, 

of which Robert D. Graff is president 

and Robert Emmett Ginna and 

Fruchtman are vice-presidents. The company 

announced that its first featm-e film, 

"Young Cassidy," based on the autobiography 

of Sean O'Casey, would be produced 

next spring. 

Large Core 

Greater Crater Area 

mean% 

MAXIMUM LIGHT 

PITTSBURGH 

Cam Fleishman of the Regent Square 

Theatre in Edgewood and Ken Winograd 

of the Rochester-Beaver Falls theatres 

can recite from memory the titles, 

casts, release years, etc., of films for many 

years back . . . John Liebich of Monroeville 

is manager of the newly opened Associated 

Films Co. at Oakmont, distributing 

16mm . . . Ernie Stern of Associated 

Theatres reports the Monroe Theatre in 

Monroeville will open August 1. Associated 

opened its new Canal Road Drive-In in 

Cleveland on the 25th. S. R. "Red" Clayman, 

former Warner shipper in Cleveland, 

manages the 1,100-car airer in the Cuyahoga 

Heights section, which also has 400 

seats in two auditorium sections in the 

concession building. 

John Coussoulis has been named buyerbooker 

by the Manos circuit. John has been 

assisting Dinty Moore, who died recently, 

for the last year in booking Manos film . . . 

Max Arnold, who has operated the Maple 

Drive-In for years, also is a furniture 

manufacturer representative new 

. 

Will Rogers Hospital drive trailer was 

screened at a meeting of distributor representatives. 

Mary Dery Johnston, owner of the State 

Theatre, 425-seater at Kittanning, reopened 

the house last week after it was 

closed by Thomas Callas, who had operated 

it since 1954. Two weeks ago. without advance 

notice, he locked up and went to 

his home in Weirton, W. Va. Mrs. Johnston 

is the daughter of the late Charles Dery, 

who had spent some 20 years in the theatre 

business at Kittanning. For a week 

or more Kittanning was without at least 

time 

one theatre in operation for the first 

in more than half a centm-y. 

Eugene Tunick, United Artists Eastern 

and Canadian division sales manager, arrived 

here Tuesday il6) for the opening 

of Stern Brothers' new Forum Theatre. 

Sugar and McNabb Head 

Fox Conference in NY 

WASHINGTON—The fourth and final 

in a series of 20th-Fox regional sales meetings 

detailing merchandising plans of the 

release program for the second half of 

1963 and early 1964 was held here last 

Wednesday and Thm'sday. Joseph M. 

Sugar, vice-president in charge of domestic 

sales, and R. C. McNabb. eastern 

division manager, presided over the sessions, 

attended by sales managers from 

branches in Boston, Washington, Philadelphia, 

Pittsburgh, Buffalo, Cincinnati and 

Cleveland. 

As in the meetings previously held in 

Milwaukee, Seattle and Atlanta, plans for 

forthcoming important product were set 

forth, and president Darryl F. Zanuck addressed 

the group via a recording in which 

the revitalizing progress of the company 

was highlighted. 

Blumberg Bros., Inc., 1305 Vine Street, Philadelphia—Walnut 5-7240. 

Notional Theotre Supply, Philadelphia— Locust 7-6156 

Superior Theatre Equipment Compony, Philodelphia— Rittenhouse 6-1420 

Notional Theatre Supply Co., 500 Pearl Street, Buffolo, N.Y.—TL 4-1736 

Chorleston Theatre Supply, 506 Lee Street, Charleston 21, West Virginio— 

Phone 344-4413 

^^fen\y Distributed _ 

BOXOFHCE : 

: July 29, 1963 E.7

WASHINGTON ll'^JTJÎZ^ 

f" 

will tHonimr owrWTXi 

omhin-a 

BALTIMORE

attorney 

19 

NEWS AND VIEWS THE PRODUCTION CENTER 

HoQjnoood Office—Suite 320 at 6362 floliywood Blvd. 

Hollywood Museum 

Ceremony on Oct. 24 

HOU-YTJTOOD—Ground -breiU-i.i. 

monief. lor the Hollj-wood Museum will 

:•:. 

btheld 

October 24. Sol l>saier. president ol 

the HoUj-«'ood Museum Associates, dKclcned 

at a meetlne m the Beverly Hills 

Hotel AssociaK* will run th«- museum for 

when 

the Los AngeJes County supen-isors 

the S6. 000.000 building l of the UriJversltj of Oallfomla 

at Los Angeles has been appointed 

U) ad%-ise on the selection 

The moHink property' will be leased to a 

rorporattOB irtdt^ will handle the erection 

of tte «piiW*"r and flotauon of any bonds 

neaama. and sublease it to the Hollywood 

Associates which will operate It, according 

to Ernest Debs. Los AngeJes Countj' supervisor 

and father of the project. 

Recentlj- COMPO and other groups dlscussMl 

posslbllitj' of industry poll of patrons 

to ue in with year-to-year financing 

of the museum operation. 

The museum will help project a voildu'lde 

image of Hollywood as a major coromunicauons 

center with facilities to cross 

laruniHge barriers through films 

95th Players Directory 

HOLLYWOOD— Tê ft.SUi Players Dlrectorj' 

issue of the Academy of Mntion 

Picture Arts and Scierices contains a list of 

S^&O artists m the 1.146 pages of tbe two 

voliune edition About SOC agency ctaBVH 

have taken place since the last nAtton. and 

2,000 new picture* not contained in former 

issues are iricluded in the new volumes. 

Rereleosing Xeagrues^' 

HOl^l-WDOD — Ficrc.'-UKf 

"21 lej U:idc! tlK- Sea' ts pianrieci 

foi .- . . 

;• ; iri tlie Los AngclJrs area witti 

the rest of tne country foUowUig iii atiout u 

month, ii was announced here bi' the Disney 

atudloft,. 

Tommy Sonda Fonns Company 

NFW YORK— Tommy SancU tihj 

U>ynu-ci 

Sands F»roducuotLS for tlie d(-vt-i[>;>ni!-;.', ,.: 

mntion picture and T^' pro;iertles witli his 

managej-, Ted Wict as partner in tiie new 

campazD' The first proieci w.ll tie "The 

Jasmine True," based en-, an original by 

Sands and he hopes to Htar iKtth 

Poiuer m the film 

22 Locals to Ballof Wiihin a Month 

On NAACP 'One Negro to Crew' Plan 

HOLLYWOOD—Approval of a demand 

' 

!''.V V.'-^K >:.:.. • • 

'.r lîr 

were which out 

Slg:' "Ki^.i- :.. v:v L ,i; 

ticeshlp programs will continue to be 

that a Negro be added to each production stressed by the NAACP Flaherty maintained, 

on the other hand, that programs 

crew involved in the mafcmg of theatrical 

and TV motion picture films was announced 

by George Flaherty, L^TSE in- 

training alread.v are open to Negroes, 

of the locals which have apprenticeship 

ternational vice-president, at a P:uday > 

Cappy DuVal, Propmen's Local 44 business 

meeting here with representatives of the reprtrseniiative, told Hill 11 was his understanding 

National Ass'n for the Advancement of 

that Painters Local 75S, Costum- 

Colored People, 

ers Local 705 and Makeup Local 706, the 

Flaherty instructed the 22 business thrtH- HolLvwoiJd locals with such programs, 

agents of industry locals, who were present 

at the meeting, to submit the "one- Hill indicated that the "Haae!" TV show- 

alreadj' have Negrotrs enrolled 

Negro" proposal to their membf^rs for approval 

sponsored by Ford Motor Co would be the 

or disapproval It if. exp«'Cted that first specific production against which the 

the voting machinery of the locals on the NAACP would direct arv,v pressure action. IT 

proposition will require about a month It felt that integration progress in the 

Meanwhile, no more m«»etings between crafts unions is not advancing at the desired 

pace. 

NAACP and the uruon repnrsentatives arc 

expected until the result of the locals' balloting 

Is known 

Rounding Out Production 

TRIO RETRESENTS NAACP 

Unit for The Best Man' 

Herbert Hill. NAACP national labor «icretarv' 

. Thomas G Neusom 

HOLL.'V'WOOD — Ha-sfcei: W'cxler has 

of 

been signed as cinomatographer and L.vle 

the NAACP and the tTnited CJvU Rights 

Whf-elet as productm for "Th„.i;-.-. 

•OXCffTICE Jdty 2B. tsa W-1

BACKSTAGE WITH CASSYD 

H ARON ROSENBERG is a bread-andbutter 

producer who likes to take a 

gamble occasionally. Back in 1950, he 

worked out the first actor participation 

deal which started a revolution in Hollywood's 

top talent circles. Finding that 

name actors were reluctant to work with 

new, young producers like himself, Rosenberg 

figured they, like himself, would like 

to take a gamble for top money Instead of 

signing for their regular fee. and he made 

a deal with James Stewart to star in 

"Winchester '73" for 50 per cent of the 

profits. Rosenberg credits the idea to Lew 

Wasserman. Bill Goetz and Leo Spitz, saying 

he merely carried it out. Today, of 

course, such actor partnership in production 

is common. 

The freedom from "front office" interference 

enjoyed by today's independent 

producers is not an unmixed blessing. 

Rosenberg feels. "We all want and demand 

rights—script rights, editing rights—but 

there are many creative people in this 

business who shouldn't have those rights." 

he says. 

He doesn't feel the major producers are 

deliberately cutting down their production 

to create a scarcity of pictures: he blames 

a lack of good picture material and capable 

people, saying the writers simply are not 

putting out enough original material. But 

the writers are not to blame, he emphasizes: 

they faced a limited market for their 

work during the past ten years and simply 

stopped writing, resulting in the present 

drouth of original stories. 

Part of the scarcity blame can be laid 

at the door of the exhibitors, the producer 

points out. since they never want to take 

a chance on new names, new people, newideas. 

This forces the producers to concentrate 

on big name, high cost pictures 

there's no market for any other kind. If 

exhibitors want quantity they will have 

to prove there is a market for "quantity" 

pictures, he reasons. 

Producers today are developing a new 

concept of their part in merchandising 

product. Rosenberg gave 20th-Pox as 

an example of how studios are building in 

production ideas even before the film 

product is finished. He said radio and 

television must be used more extensively 

on a basis of cost per thousand people 

reached. 

Asked about the directors he likes to 

work with, he mentioned Lament Johnson. 

Sid Pollock and Norman Jewison. As for 

the young stars coming up. he vehemently 

stated that "stars are not created by the 

studios but by the public." He wished 

there were more young ones like Sandia 

Dee, Ann-Margret. Carol Lynley, Pamela 

Tiffin. Paula Prentiss, Joan Blackman, 

Tuesday Weld and Hayley Mills. 

James Garner has more audience-demand 

potential to be a Gary Cooper or 

Gary Grant than any actor on the horizon, 

said Rosenberg. He knows how to play 

comedy, and has had a tremedous schooling 

in more than 100 films for television 

and featui-es. 

Rosenberg concluded on the note that 

the majors must survive and grow if there 

is to be a major industry in motion pictures. 

With completion of a Doris Day-James 

Garner starrer, he will start work on 

"Shock Treatment." with director Denis 

Sanders, a UCLA graduate who is on the 

way up. 

'Mr. Pulver and Captain' 

Will Star Tommy Sands 

HOLLYWOOD — Snigt-r-aclor Tommy 

.S;mds has been signed by Jack L. Warner 

for a starring role in "Mr. Pulver and 

the Captain," which Joshua Logan produces 

and directs for the studio. 

Sands, rated one of the country's top 

recording stars and entertainers, portrays 

the dramatic role of John Bruno, 

Navy radio operator, who goes berserk 

when denied permission by the ship's captain 

to attend the funeral of his infant 

daughter. 

In "Mr. Pulver and the Captain." which 

Logan wrote with Peter S. Feibleman, 

Sands joins a strong cast headed by Robert 

Walker. Burl Ives and Walter Matthau. 

It goes before Technicolor-Panavision 

cameras in Acapulco. Mexico, August 1, 

continuing at Warner's Burbank studios 

September 1. 

McQueen Named Best Actor 

At Moscow Film Festival 

MOSCOW—Steve McQueen, one of the 

stars of John Sturges' "The Great Escape," 

the Mirisch-Alpha production for United 

Artists release, was voted "best actor" at the 

third International Film Festival for his 

role in the film. The picture was the 

American entry at the Moscow fete. 

official 

Federico Fellini's "8^2." Italian film being 

released in the U.S. by Embassy Pictures, 

was voted "best film" by the jury, composed 

of 20 filmmakers and critics from 12 countries, 

including Stanley Kramer, who was the 

U.S. representative. 

American pictures shown out-of-competltion 

at the Moscow Festival were "West Side 

Story." also a Mirisch picture for UA; "Some 

Like It Hot." another UA release, and Darmy 

Kaye's "Knock on Wood," distributed by 

Paramount. 

$100.00 Canteen Grant 

To Hollywood Museum 

HOLLYWOOD—Bette Davis, president, 

announces the largest contributions ever 

made in the history of the Hollywood 

Canteen Foundation, successor to the 

famed Hollywood Canteen that entertained 

and fed free millions of servicemen during 

World War n. 

Miss Da\'ls reported a grant of $100,000 

has been made to the Hollywood Museum 

for the establishment of a replica of the 

original Hollywood Canteen. A second 

grant of $100,000 was made to apply on 

the construction and equipment of the 

Jules Stein Eye Institute at the Medical 

center of the University of California in 

Los Angeles, particularly for the benefit of 

veterans and their families. 

The latter pledge was promptly matched 

by an additional $100,000 by Mr. and Mrs. 

Jules Stein In honor of the Hollywood 

Canteen. 

Additional contributions exceeding a 

total of $25,000 were granted to the American 

Legion, the Portals House, the 52 

AsK'n of Southern California and the John 

Tracy Clinic. 

MiRs Davis waa proud to dlsclo.se that 

contributions In excess of $400,000 have already 

been made to dale from the Hollywood 

Canteen Foundation funds, including 

more than 250 television sets or other 

sound equipment to every veteran's hospital 

in the United States. 

The original canteen fund of $525,000, 

which was turned over to the foundation 

trustees at the end of World War II, now 

approximates $1,100,000 after excluding 

the $400,000 in contributions as well as 

operating costs averaging approximately 

$7,500 annually. 

The present grants, exceeding $225,000, 

will be payable over a few years since the 

trustees of the Hollywood Canteen Foundation 

have voted to retain a capital fund of 

a million dollars from which future income 

and any .surplus will be distributed annually. 

Other trustees of the Hollywood Canteen 

Foundation are Ralph Clare, B. C. "Cappy" 

DuVal, Baron Morehcad, Jules C. Stein, 

John teGroen and Lew Wasserman. Bertram 

Llnz Is coun.sel and the Union Bank is corporate 

trustee. 

A 'Corridor' Book Version 

HOLLYWOOD Bt-linoiit Publications in 

AuKu.st will publish a paperback edition of 

"Shock Corridor." authored by Michael 

Avallone and based on producer-director 

Samuel Fuller's .screenplay of the .same 

title. The film Is the fir.st of five which 

Loon Fromke.ss Is to make for Allied 

Artists dl.strlbutlon. AA will join the publishing 

firm In the national promotion of 

the book. 

Para. Signs Stella Stevens 

For Seven-Year Contract 

HOLL-YWOOD—Stella Stevens, who had 

been under an exclusive multiple-picture 

contract to Paramount Studios, has been 

given a new pact by the studio under which 

she will do one film a year for the next 

seven years. The pact also gives Miss 

Stevens all outside film rights. 

The first outside film under the new 

contract is her starring role with Glenn 

Ford in MGM's "Company of Cowards," 

which George Marshall cuiTently is directing 

for producer Ted Richmond. Miss 

Stevens was signed by Paramount in 1959 

when she starred in "Li'l Abner." Her 

recent film.s include "Girls! Girls! Girls!" 

"The Courtship of Eddie's Father" and 

"The Nutty Professor." 

Herman Cohen Back Home 

After Long Tour for 'Zoo' 

HOLLYWOOD — Producer Herman 

Cohen returned Wednesday (24i from six 

weeks in Europe where he promoted his 

"Black Zoo," an Allied Artists release. He 

showed the film as an out-of-competltlon 

entry at the Berlin film festival. He visited 

Germany. Prance. England. Denmark. 

Sweden and Switzerland. His trip followed 

.^cvernl weeks spent In the east where, accompanied 

by a lion and a tigress, he met 

press, radio and television folk to exploit 

"Black Zoo. 

W-2 BOXOmCE July 29. 1963

. . Bernie 

. . Henry 

LOS ANGELES 

H Imost every exchange on Filmrow was 

represented at the gala opening in San 

Diego by Fred Stein's Statewide Theatres 

of the de luxe Cinema 21 Theatre. Mr. and 

Mrs. Stein hosted a chartered plane junket 

to the three-day affair. Fallowing the 

ribbon-cutting at the Cinema 21 and a 

subsequent dinner, the guests were taken 

to Tijuana for the races and jai lai games. 

Among the guests, most of them with their 

wives, were: 

Abe Swerdlow 

Harold Wirthwein 

William Marriott 

M. J. E. McCarthy 

Mark Tenser 

Morris Sudmin 

Harry Levinson 

Al Grubstick 

William Wasserman 

Ward Pennington 

Normon Jackter 

Arnold Shartin 

Milt Cherness 

Herb Benecke 

William Daveny 

Chuck 

Rheo Miller 

Newman 

Morris Lefko, MGM vice-president, and 

Lou Pormato, flew from New York to attend 

the Cinema 21 opening in San Diego. 

Marvin and Irving Mirisch and their wives 

attended from Hollywood . Lockhart, 

Western Amusement Co., became 

father of a baby son . Jaffe, former 

Continental and Warner salesman, 

and wife became parents of twin sons. 

Mr. and Mrs. Johnny Filbert jr. of Filbert 

Bob 

Supply were at Lake Tahoe . . . Berken, Ken Theatre, San Diego, was in 

to book . . . Ernest Sturm, FWC Theatres, 

San Diego-Arizona district manager, was 

in Beverly Hills for conferences . . . William 

Thedford, NGC's Pacific coast chief, 

and J. Walter Bantau, construction head, 

were back from a tour of Evergreen theatres 

in Seattle and Portland. 

Isadora H. Prinzmetal, motion picture 

lawyer who lives in Beverly Hills, has been 

appointed a member of the panel of state 

inheritance tax appraisers of Los Angeles 

County. 

Joel, Frankenheimer Pay 

$175,000 for 'Seconds' 

HOLLYWOODÂ $175,000 purchase of a 

new novel, "Seconds," by David Ely, has 

been made by Kirk Douglas' Joel Productions 

and John FYankenheimer. Edward 

Lewis will produce and John Frankenheimer 

will direct the property, starting in 

March 1964. . 

Publication of the novel in September 

will be backed by a record promotional 

campaign. This high price for a novel before 

publishing is said to be something of a 

record. Irving Lazar represented the 

author in negotiating the movie rights. 

A Son to Kenneth Herts 

HOLLYWOOD—Mr. and Mrs. Kenneth 

Herts announce the birth of a son, whom 

they have named Glen. The young man 

weighed 8 lbs.. 7 oz. and made the youthful 

president of Herts-International Pictures 

a proud papa for the second time. 

NEW THEATRE AT WHITTIER—This is the artist's conception of Bruen's 

Whittier Theatres' new ^Miittwood Theatre, on which construction will start soon 

in the Whittwood Shopping Center at Whittier, Calif. The theatre will be stadiumtype, 

seating- 960, with interior decor in white and gold, luxury type seating by Heywood- 

Wakefield, latest projection and sound equipment and a screen 50 -feet wide. 

The stage will accommodate fashion shows, kiddy programs and current events. 

The building will have refrigerated air conditioning. The attraction board, 30x12 

feet, will be located above the left side of the canopy. The parking area surrounds 

the theatre building. 

43 LA Theatres Book 

'55 Days' for July 31 

HOLLYWOOD—The biggest Los Angeles 

mu'tiple booking for any Allied Artists release 

has been set for Samuel Bronston's 

production of "55 Days at Peking," which 

opens July 31 in 43 theatres, a greater 

number than for "El Cid," according to 

Harold Wirthwein, western division sales 

manager. 

Among the theatres are 14 drive-ins operated 

by Pacific Drive-In Theatre Corp., 

which also booked the film in two of its 

hardtops, including the Pix in Hollywood 

and the Orpheum, in downtown Los 

Angeles, operated by Metropolitan Theatres 

Corp. 

Other circuits participating in the booking 

include Fox-West Coast, Stanley Warner 

Management Corp. and the Fred Stein 

circuit. 

The opening will follow a nine-week exclusive 

run at the Beverly Hills Theatre, 

Beverly Hills. 

Lawford in 'Dead Ringer' 

HOLLYWOOD—Peter Lawford has been 

signed by Warner Bros, to star with Bette 

Davis and Karl Maiden in "Dead Ringer." 

Lawford will enact a lover of one of the 

twin sisters played by Miss Davis in a dual 

role assignment. He reports for work immediately. 

Paul Henreid is directing the 

melodrama and William H. Wright is 

producing. 

To Exploit 'Greatest Show' TV Series 

HOLLYWOOD — Television is 

following 

the pattern of theatrical film exploitation. 

Cleary-Irwin-Strauss & Goodman, experienced 

practitioners of the art of tubthumping, 

have been signed by Desilu to 

exploit the new color TV series, "The 

Greatest Show on Earth," in 30 key cities. 

SAN FRANCISCO 

The Embassy on Market street switched 

to first run with "Donovan's Reef," 

which opened simultaneously at the El Rey 

and Geneva drive-ins . . . William Garren, 

owner of the Tahoe Drive-In, and his wife 

were seriously Injured m an auto accident 

on the highway between Placerville and 

Tahoe . . . Masaichi Nagata, president of 

the Daiei Motion Picture Co. of Tokyo 

which produced "Buddha," sends a note of 

appreciation to Boxoffice for coverage of 

the opening of the film at the Stage Door 

Theatre. He hoped the time would come 

soon when Japanese pictures are familiar 

on San Francisco screens. 

Myron Hopkins, shipper for Allied Artists, 

was vacationing . . . Mark Ailing, RKO 

division manager, was in from Los Angeles 

for the "title bout" at the Golden Gate 

Theatre (22) ... In booking and buying 

were Tony Bou, Mary's Drive-In, Mendota; 

Bob Smith, Garberville Drive-In, Garberville; 

Marvin Martinez, Skyview at Santa 

Cruz; Harry Hayashino, Lincoln Theatre, 

and Emil Palermo, Star at Stockton. 

The screenplay for Warners' "The Undefeated" 

was written by Casey Robinson 

and Stanley L. Hough. 

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BOXOFTICE : 

: July 29, 1963 W-3

' 

! 

" 

: 

. . John 

. . Gene 

. . Eugene 

Summer Vacationists 

Aid Business 

On LA 'Main Stem'; 'Women' 350 

LOS ANGELES— 'Women of the World" 

did a 350 per cent landslide business in its 

first week on Hollywood boulevard. "Cleopatra" 

and "How the West Was Won," 

along with "Lawrence of Arabia," still are 

leading the hard-ticket offerings. Among 

the newer good grossers are "8 '2," "The 

L-Shaped Floom" and "Ii-ma La Douce." 

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5000 ft. capacity allows 2V2 

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LiUAH IIDIIQl M (ii* \U'y i,f ru MCI 

ENDLESS 

BURNS THE ENTIRE 

POSITIVE ROD 

Sovc Carbon Coit 

W»il C««it T>Matr« Scrvlo 

Kong vs, Godzilla" completed a good first 

week at the Coliseum with 120, 

Blue Mouse- 55 Doys ol Peking lAA), 4th 

Coliseum— wk 125 

King Kong vs Godiitia lUniv) 120 

M J''"' !.,. n'"'""'v- I,'"' 

'""P" l^-^)' 3rd'wk.'::i30 

Music Box— Cattle King (MGM), Flipper (MGM), 

^na wk. nn 

Orphcum— Summer Magic 

The (BV) 

weather is turning hot and smoggy Poromount— 2OO 

but 

Bye Bye Birdie 

' 

(Col)V 3rd wk, :!.:;. 1 30 

vacation crowds crowua continue to sweU "main 

stem" audiences. 

(Avcroge Is 100) 

DENVER 

^"rmT (Pora)"' °""''^"'"' P'X' Wilterr^Donovon's 

rh^n»^^^*'°''°r' •' ''•'''ng' JAA),' sth' wk. :;.••• 1°5 

r^jr. tr'""" ^" S""" "J'*'). 3rd wk ^r. 

Crest, Howaii— Bye 

245 

and Mrs. Paul .McCalmon Bye Birdie 

again are 

(Col) 

El '' 4th 

Rey—Hud wk "" 

fX 

(Poro), 3rd wk 

operating Paul's 

,|n 

Drive-In. Powell, Wyo. 

They were 

rine Arts— 

the original BVi (tmbassy), 2nd 

owners prior wk 

to 

910 selling to "" Craig 

•" **" 

and 

**"*"" 

Ann 

"-opeVi), 

Jones at the beginning 

of the year 

2nd wk 

Knll!Z:°°3' i""''-^-"' 109 (WB).' . 

Vitale. booker 

srd' wk. : ; 

'as at Paramount, has a new short 

V^,T 5fh'Tk""'~''°"'' ^""' ^'"" """ 

subjectâ 

baby daughter 

, . . Howard ^"'*'"' ^'"'°9^'

'Summer Magic' Pulls 

Top Gross in KC 

KANSAS CITY—Heavy attendance of 

family audiences registered 300 per cent 

at the Uptown and Granada for Walt Disney's 

"Summer Magic" with second run 

Disney featui'es. Still going strong in its 

third week was "Bye Bye Birdie" at the 

Plaza, scoring 265. "Lawrence of Arabia," 

in its third week of moveover at the Kimo, 

chalked up 225 while "A Gathering of 

Eagles" at the Uptown was slightly under 

with 215. Most of the first runs did above 

average business despite the soaring temperatures 

in the 90s. 

(Average Is 100) 

Avenue Come Blow Your Horn (Para), 2nd wk. 200 

Brookside A Gathering of Eagles (Univ), 3rd 

wk.; 40 Pounds of Trouble (Univ) 215 

Capri SS Days at Peking (AA), 4th wk 100 

Crest, Riverside, Boulevard The Young 

Racers (AlP), plus assorted second run features 100 

Empire— How the West Was Won (MGM- 

Cinerama), 1 6th wk 1 25 

Kimo Lawrence of Arabia (Col), 3rd wk. of 

moveover 225 

Paramount Spencer's Mountain (WB), 4th and 

final week 200 

Parkway One and Two, Fairway The Great 

Escape (UA), 2nd wk., plus assorted 2nd run 

features 1 80 

Plaza Bye Bye Birdie (Col), 3rd wk 265 

Roxy Come Blow Your Horn (Para), 2nd wk 200 

Saxon—Closed temporarily. 

Uptown and Granada Summer Mogic (BV), 

plus assorted 2nd runs 300 

'Come Blow Your Horn' 210 

For Chicago Inaugural Week 

CHICAGO— "Come Blow Your Horn" 

had a big opening at the Woods. Holdovers 

which again gladdened the hearts of 

Loop theatre managers were "Bye Bye 

Birdie" in the fifth week at the Chicago 

and "The Great Escape" in the third week 

at the Oriental. Children on school holiday 

and visiting the city were largely responsible 

for swelling the boxoffice of the Loop 

Theatre, where "Flipper" was in its fourth 

week, and also at the Roosevelt, showing 

the combination of "Summer Magic" and 

"Yellowstone Cubs" for the second week. 

"The Longest Day" was once more an outstanding 

grosser for the various neighborhood 

theatres showing it on its outlying 

run. 

Capri Searching for Venus (SR); Murder Cose 

(SR), 2nd wk 130 

Chicago Bye Bye Birdie (Col), 5th wk 200 

Cinema The Wrong Arm of the Law (Cont'l), 

3rd wk 1 25 

Cinestage Lawrence of Arabia (Col), 28th 

Esquire The Mouse on the Moon (Lopert), 

wk. 155 

2nd wk 150 

Loop Flipper (MGM), 4th wk 195 

McVickers— How the West Was Won (MGM- 

Cineramo), 22nd wk 90 

Monroe Mr. Peters Pets (SR); Affairs of a 

Model (SR), 2nd wk 1 25 

Oriental The Great Escape (UA), 3rd wk 

Roosevelt Summer Mogic (BV); Yellowstone 

200 

Cubs (BV), 2nd wk 190 

State Lake Cleopatra (20th-Fox), 4th wk 250 

Surf Mondo Cane (Times), moveover 145 

Todd Women of the World (Embassy) 1 70 

Town The L-Shoped Room (Col), 4th wk 125 

United Artists Irmo Lo Douce (UA), 7th wk 170 

Woods Come Blow Your Horn (Para) 210 

World Playhouse The L-Shaped Room (Col), 5th wk. 140 

'Summer Magic,' 'Birdie' 

Over 200 in IndianapoUs 

INDIANAPOLIS—All attractions are doing 

well here this week and some of them 

very well. The big ones are "Cleopatra" 

and "How the West Was Won," continuing 

roadshow runs. "Summer Magic" and "Bye 

Bye Birdie," among the week's new attractions, 

are displaying exceptional vigor. 

Circle Summer Mogic (BV) 250 

Esquire Days of Wine and Roses (WB), 

return run 115 

Indiana—How the West Was Won (MGM), 6th wk. 200 

Keith's Bye Bye Birdie (Col) 225 

Loew's Tarzan's Three Challenges (MGM); 

Square of Violence (SR) 1 25 

Lyric Cleopatra (20th-Fox), 4th wk 275 

Committees Appointed 

By St. Louis WOMPI Head 

ST. LOUIS—The WOMPI standing committees 

have been appointed by Marge Collins, 

new president. She announced them 

at a barbecue dinner held at the home of 

Grace Engelhard, Realart. They are: 

Publicity—Grace Engelhard, chairman, 

Pauline Wrozier, and LaDonna Pruitt, sustaining 

member. 

Program—Pauline Wrozier, Grace Engelhard, 

Dorothy Dressel and Gladys Shy. 

Membership—Joyce Becker, Carol Rogers 

and Carol Seago. 

Social—Marcella DeVinney, Eve Wassem, 

Charlotte Murphy and Sheila DeLoach. 

Extension and bylaws—Charlotte Murphy, 

Helen Todd, Jean Daniels and Gladys 

Katz. 

Service projects—Ann Martz, Joyce 

Becker and Eve Wassem. 

Finance—Sheila DeLoach, Charlotte 

Murphy and Marcella DeVinney. 

Bulletin—Carol Rogers, Ann Martz and 

Joyce Crowell. 

Historian—Eve Wassem. 

Also named at the meeting were the 

delegates to the Dallas convention—Carol 

Rogers and Marge Collins, with alternates 

Gladys Shy and Ann Martz. Planning to 

attend in addition to the above are Pauline 

Wrozier, Sheila DeLoach and Carol Seago, 

and three sustaining members, Marie 

Taves, May Madelaine and Sadie Caffrey. 

Guests for the evening's festivities were 

Sandy Ross, brought by Mrs. Wrozier, and 

Helen Abernathy, brought by Mrs. Engelhard. 

Herbert B. Herrick Dies; 

Former Assistant Manager 

SPRINGFIELD, ILL.—Herbert B. Herrick, 

81, former assistant manager of the 

Senate Theatre, died recently at Memorial 

Hospital. In addition to his former exhibition 

industry affiliations, Herrick served as 

president of the First National Bank of 

Litchfield and was a real estate broker until 

he retired from business in March 1961. 

Surviving are his wife Oma; his son. Dr. 

George Herrick, Van Nuys, Calif.; a 

brother, Alfred, Riverside, Calif., and two 

sisters, Mrs. Lora Schoenherr of Rockford 

and Eva Herrick of Girard. 

James Garner in Chicago 

For Universal's 'Thrill' 

CHICAGO—James Garner, as part of 

Universal's all-out promotional campaign 

on "The Thrill of It Ail," spent two days 

here following his four-day advance promotion 

in New York. Garner is costarred 

with Doris Day in the Ross Hunter-Arwin 

Production. 

"The Thrill of It All" is to open at the 

United Artists Theatre here Friday, August 

9. Its New York premiere is set at Radio 

City Music Hall for Thursday, August 1. 

ST. 

LOUIS 

The Sunset Drive-In at Paducah was closed 

the 16th and is being dismantled . . . 

Howard Hessick is no longer buying and 

booking for the Towne Theatre, New 

Athens, 111., which is operated by the 

Lions Club. Ronald Karber is theatre 

chairman for the organization. 

Jules and Lou Jablanow held a Christmas 

in July party recently for all their employes. 

Watches were presented to some of 

the long time employes . . . Girls from the 

MGM and Buena Vista offices helped celebrate 

Hana Gorelick's birthday recently. 

Mrs. Gore'ick, at Crest Films, was presented 

a birthday cake. 

Universal did very well with "King Kong 

vs. Godzilla," which played in 17 theatres 

locally. "The Thrill of It All" from Universal 

opened in 15 theatres Wednesday 

. . . Marie O'Brien, Universal, returned 

from a vacation . . . Seen on the Row recently 

from Illinois were: Howard Hessick, 

New Athens; Clyde Patton, Christopher; 

Joe Goldfarb, Upper Alton; Mrs. 

Ira Dyer, Pleasant Hill; Doc Lowe, Lebanon; 

Fred Benzel, Staunton; Charles 

Mitchell, Salem, and Louis Odorizzi, Staunton 

. From Missouri came Paul Durbin, 

. . 

Bowling Green, and Russell Armentrout, 

Louisiana.

. . Al 

• Brenkerti 

. . Vacationers 

. . Dan 

. . Phil 

. . Harris 

CHICAGO 

Wometco Continues 

i 

âve Friedman was in Iowa. Missouri and 

Nebraska to set up openings of "The 

Bloodfeast." a film which was produced 

by Stanford Kohlbcrg. Dave Friedman and 

Herschel Lewis . Dui-en. sales manager 

for Warner Bros, in Chicago until he 

went to Cincinnati as branch manager, 

was back on a visit . . . Charles Ruggles 

stopped here on the way to Traverse City, 

Mich., to appear in "Not in the Book" at 

the Cherry County Playhouse. 

The equipment of the Dallas Joines Film 

Studios, valued between 50 to 75 thousand 

dollars, will be sold at auction July 30. The 

organization was dissolved following income 

tax problems ... A photographic exhibit 

by Curtis Mitchell, a TV cameraman 

with National Broadcasting Co., is being 

given in the Little Gallery of the Esquire 

Theatre. 

. . . 

John Semadalas and his wife Ellen like 

the singers and dancers at the Athens cafe 

Frank Casey of Warner Bros, is working 

on a campaign for the August 9 openings 

of "Spencer's Mountain" in neighborhood 

theatres. The film will run with 

"Island of Love" . . . Milton Feinberg, NSS 

manager, attended a conference in New 

The Hillside has been doing 

York City . . . 

capacity business with "The Nutty Professor." 

This theatre, which schedules offand-on 

stage programs, has booked a 

Punch and Judy show by the George Cregan 

Puppeteers. 

Oscar Granqulst of the State at Rockford: 

Louis Kerasotes. Nick Kerasotes and 

Russell Hurt of the Kerasotes circuit; 

David Wallerstein, president of B&K; 

Jean Schoenstadt of the Schoenstadt circuit; 

Harry Lustgarten of B&K: Ralph 

Smitha, general manager of the Essaness 

circuit, attended an MGM screening of 

Peter Rosian, regional sales 

"V.I.P.s" . . , 

manager for Universal, and Mi Martin, 

vice-president and general sales manager, 

headed meetings attended by the Chicago 

and Milwaukee sales staffers. 

Sol Horu'itz of Allied Theatres of Illinois, 

who paints as an avocation, has been invited 

to exhibit at the Rush Street Art 



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. 

. . . Mrs. 

Fair . included David Evans, 

assistant at the Metropolitan Theatre: 

Lonnie Louis, manager of the Oakland 

Square; G. D. Hutchcon, office manager 

and head booker for Warner Bros., and 

Betty Bruggeman of the Warner publicity 

Elaine Korose of the Abbott Theatre 

staff . . . 

Equipment office, left on a six-week 

trip to Greece Dudelson of 

Buena Vista: Harry Goldman, United 

Artists: Jack Rose of Manta

. . Doug 

Floyd BIoss Company 

Buys Division Airer 

From Mideast Edition 

DETROIT—The 700-car Division Drive- 

Grand Rapids has become the first 

in at 

acquisition by Price Busters Shopping 

Centers, headed by Floyd Bloss, to be announced 

in this ten-itoi-y. The Division 

was formerly operated by Jack Ochs' Ochs 

Management Co. The name of the theatre 

is being changed to the Stardust Drive -In. 

Price Busters Shopping Centers was incorporated 

in Detroit a little over two years 

ago, with L. J. Wint as principal and with 

plans for national expansion in the combined 

center-drive-in theatre field. In association 

with the Fullerton Construction 

Co., the plans call for acquisition of drivein 

theatres, as well as amusement parks, 

with the construction of shopping centers 

on the surplus area in these projects. 

Two Tosto Brothers Lease 

Theatre in Goulds, Fla. 

From Soutlneast Edition 

GOULDS, FLA. — Goulds Theatre has 

been leased for three years by brothers 

Bill and Jim Tosto from Jules Gessin of 

Perrin, the Tostos' lease carrying an option 

to buy. Jim Tosto will act as booker 

of films, merchandise buyer and manager 

until his brother can assume direction of 

the operation. After Bill becomes manager, 

Jim will be in charge of projection. 

The brothers will reopen the theatre 

August 11 with a 2 p.m. matinee showing 

of "Flipper" and "King Kong vs. Godzilla." 

Their policy calls for double features 

on their regular programs, with three 

changes weekly and matinees on Saturday 

and Sunday only. 

The theatre, seating 300 in a town with 

a population of 7,000, has a fine widescreen 

and the projection equipment is in firstclass 

condition, Jim Tosto told Boxoffice, 

in a letter subscribing for the magazine. 

"We will continue to use Boxoffice," 

Tosto said. "Without it, I'd be lost." 

Iselin Circuit Purchases 

Bradenton, Fla., Airer 

From Soutlneast Edition 

BRADENTON, FLA.—Purchase of the 

Suburban Drive-In here by Iselin Theatres 

of Albany, N. Y., has been announced by 

Alan V. Iselin, president of the circuit. 

Iselin Theatres also owns the Trail Drive- 

In of Sarasota and the Gainesville Drive- 

In, Gainesville. 

"We are very happy to be expanding in 

Florida," Iselin told the Bradenton Morning 

Call, "and I am optimistic concerning the 

future of the Suburban Drive-In." His circuit 

will invest about $35,000 in improvements 

at the Bradenton drive-in. 

Wayne Riddlemoser is acting as manager 

at the Suburban Drive-In, while John 

Lawsha doubles as Iselin district manager 

and manager of the Trail Drive-In. 

Johnny Johnston to Disney 

From Western Edition 

HOLLYWOOD — Walt Disney has appointed 

Albert "Johnny" Johnston as eastern 

story editor for his company. Johnston 

held the same post with Columbia for ten 

years. 

KANSAS 

^^ 

CITY 

Leo Colvin and Ralph Roberts of the 

Strand Theatre, Emporia, Kas., were 

in town last week enthusiastically booking 

for the fall season in anticipation of the return 

of students to Emporia State and College 

of Emporia. At the present time the 

Strand is operating Thursday, Friday. 

Saturday and Sunday. During the off days 

Colvin and Roberts personally are redecorating 

and refurbishing the theatre. 

Already completed is the redecorating of 

the Lobby Shop. Some new remodeling 

also has been done and new equipment 

added. Colvin has noted a fantastic increase 

in concession business since taking 

over the Strand in March. Roberts, who 

joined the staff in April, hails from Topeka, 

where he worked with Colvin for the 

Dickinson chain. 

. . . Paul Kelly of 

George and Gus Kopulos of Regal Poppers 

Supply report that their parents, Mr. 

and Mrs. Louis Kopulos, and granddaughter 

will go on a Mediterranean 

one month. They expect to 

cruise 

leave 

for 

Kansas 

monwealth 

City August. Phil Blakey of Com- 

17 . . . 

Theatres was on a three-day 

trip to 

camp . Lightner, Commonwealth's 

Dallas, where his daughter is at 

general manager, plans to vacation with 

his family in Denver 

Dickinson Theatres is spending his vacation 

with the Air Force Reserves . . . Bud 

Truog of United Artists vacationed at 

Branson, Mo. 

. . . 

Mr. and Mrs. Herman Gould were on the 

Row last week. Now residing in St. Petersburg, 

Fla., the exhibitor and his wife are 

traveling around the country in the interest 

of the Will Rogers Memorial Hospital. 

They also visited Arnold Gould, 

Herman's brother, who is city manager for 

Durwood Theatres in Jefferson City 

Also in town were Mr. and Mrs. Dennis 

Montee, Hutchinson, Kas.; Art Pugh and 

grandson, Steve, Arkansas City, Kas.; Paul 

Ricketts, Ness City, Kas.; Woody Barritt, 

Wichita; Joe Ghosen, Warsaw; Jim Cook, 

Maryville; Elmer Bills and son, Salisbury; 

A. E. Jarboe, Cameron, and Frank Weary 

jr., Henrietta. 

Goldie Woerner, president of the WOMPI 

Kansas City chapter, announces that the 

annual collections for the Will Rogers 

n 2 years for $5 D 

THEATRE- 

STREET ADDRESS 

D Remittance 

SGtidin^ 

Enclosed 

. . . 

Memorial Hospital at the drive-in theatres 

will start July 31 with the Leawood 

and Shawnee. Teams will be organized so 

that WOMPIs and helpers will be at various 

drive-ins with tin cans on specified 

dates during August. Announcement will 

Frank 

be made later of the schedule 

Dorcy, assistant manager at the Paramount 

Theatre, who is holding the fort while 

Manager Harold Lyon is at St. Mary's 

Hospital recuperating from an operation, 

reported that Lyon is showing signs of improvement 

and eager to get back to work. 

Russell Borg, Warner Bros, branch manager, 

and wife, Blanche, who recently 

made an automobile tour to Westport and 

Norwalk, Conn., as well as Henderson, N.C., 

had a wonderful time seeing the eastern 

part of the country. Borg is very happy 

about the opening of "PT 109" at the Paramount 

Theatre. 

Sue Kansas Censor Board 

Over 'Because of Eve' 

KANSAS CITY—Modern Film Distributors 

of Chicago filed a suit Monday (22) 

in Wyandotte County circuit court against 

the Kansas State Board of Review for 

banning "Because of Eve" in its entirety i.i 

March 1962. Irwin S. Joseph is general 

sales manager of the distribution company. 

Edward H. Powers is the attorney for the 

plaintiff with Harold Harding as consultant. 

1 year for $3 

HUMDINGER SPEAKERS $3.50 each 

HEAVY DUTY SPEAKER MECHANISM $1.65 

MISSOURI THEATRE SUPPLY 

lis Wot* Itth Kanm Clly I, M«. 

B«miii«ra 1-3070 

DRIVE-IN OWNERS- 

Now ... a 4-ineh cast aluminum 

speaker, unpainted, with profective 

53 69 

screen, straight cord. 

SHREVE THEATRE SUPPLY CO. 

217 West 18th HA 1-7849 Kansas City, Mo. 

D Send 

TOWN ZONE STATE.. 

NAME 

I^^^Q 

POSITION 

D 3 years for $7 

Invoice 

THE NATIONAL FILM WEEKLY 52 issues a year 

825 Van Brunt Blvd., Kansas City 24, Mo. 

BOXOFTICE July 29, 1963 C-3

COLLEGE 

IS BUSINESS' 

BEST 

FRIEND 

Business employs almost half of 

the product of colleges—the college 

graduate. Business management is 

largely composed of college graduates. 

Business concerns benefit extensively 

from the research colleges 

engage In. 

great debt. 

Business owes college a 

Higher education is facing during the 

next decade greatly enlarged student 

enrollments, the problems of an explosion 

of knowledge, and the need 

to meet ever growing demands for 

ever better educated men and women. 

These problems involve vastly increased 

costs which cannot be met 

out of pre.sent income. 

The operating cost of higher education 

today is over four and a half 

billion dollars a year and will at least 

double in this decade. 

Busine.ss and industry, as major beneficiaries 

of American higher education, 

must recognize a responsibility 

to contribute their fair share. 

American business corporations produce 

much of the nation's wealth. 

They have enormous power for good. 

We believe they can exercise it in a 

meaningful way — as many do now — 

by providing voluntary support for 

colleges and universities of their 

choice. 

These conclusions, and the following 

statement of conviction, were 

outcomes of a recent conference of 

business leaders sponsored in New 

York by the Council for Financial 

Aid to Education, Inc. 

KENNETH H. 

American (^yanaynid Co. 

KLIPSTEIN, 

JOSEPH A. GRAZIER, 

American Radiator & Standard 

Sanitary Corporation 

M. NIELSEN, 

The liahrock & Wilcox Co. 

HARMON S. EBERHARD, 

Caterpillar Tractor Co. 

HAROLD H. HELMj 

Chemical Hank New i ork 

Trust Company 

F. W. MISCH, 

Chrysler Corporation 

FRANK O. H. WILLIAMS, 

Connecticut General Life 

Insurance Company 

WESLEY M. DIXON, 

Container Corporation of America 

THOMAS C. FOGARTY, 

Continental Can Company, Inc. 

SAMUEL LENHER, 

£.\ /. du Pont de Nemours

I 

'Cleopatra' Writing 

New Memphis Records 

MEMPHIS—For the third straight 

week 

the 20th-Fox film, "Cleopatra," made attendance 

history for Crosstown Theatre. 

The management reported business continued 

to be 750 per cent of average. Not 

far behind, with "Sorry, Sold Out" signs 

in front at curtain time more often than 

not, was the Palace which reported 500 

per cent of average for a second week of 

"How the West Was Won." 


Crosstown Cleopatra (20th-Fox), 3rd wk 750 

Guild Lucky Jim (Union) 100 

Maico A Gathering ot Eagles (Univ), 3rd wk 90 

Palace How the West Was Won (MGM- 

Cinerama), 2nd wk 500 

Plaza The Nutty Professor (Para) 150 

Slate Donovan's Reef (Para), 3rd wk 100 

Strand Come Blow Your Horn iPara), 2nd wk. ..175 

Warner Spencer's Mountain (WB), 2nd wk 170 

Theatreman W. G. Enloe 

Is Honored at Raleigh 

RALEIGH, N. C—Shortly after he was 

succeeded by city councilman James W. 

Reid as mayor, W. G. Enloe was cited by 

the Raleigh Rotary Club and the First 

Presbyterian Church here for his six years 

of service as the capital city's top executive. 

Enloe, who is district manager for 

North Carolina Theatres (Wilby-Kincey), 

received plaques from both the civic club 

and his church. He was commended in particular 

for the manner in which he has 

dealt with the city's racial problems. 

The former mayor appointed a biracial 

committee to study and make recommendations 

regarding problems which had arisen 

between the races. Later on, members of 

the committee announced the successful integration 

of most of Raleigh's business 

places, including the Ambassador Theatre, 

which is a part of the Wilby-Kincey circuit. 

Reid, the new mayor, is a vice-president 

of Branch Banking & Trust Co. In his first 

speech as mayor he said "continued understanding 

is essential" to a final settlement 

of the city's racial problem. 

Enloe did not seek re-election to the 

council this year. 

Shopping Center Theatres 

Install Hurley Screens 

MIAMI — Joe Hornstein, Inc., theatre 

equipment dealer here, has completed installations 

of Hurley screens at two new 

shopping center theatres in the area. 

At the Cinema, the new Cutler Shopping 

Center theatre opened recently by General 

Drive-In Theatre Corp., Boston, Hornstein's 

crew installed a 28%x63-foot SuperOptica 

screen. The second installation was at the 

Plaza Theatre which Wometco will operate 

in the West Hollywood Shopping Center. 

Wometco's choice for this situation is a 

Hurley SuperGlo screen, 23x50 feet. 

Reseats Columbus Varsity 

COLUMBUS, MISS. — Theatregoers are 

enjoying new comfort when they attend the 

Varsity Theatre. Last month the management 

completed the installation of the entire 

theatre—main floor and balcony—with 

luxurious Bodiform chairs which automatically 

rise to a three-quarters fold when a 

patron gets up to permit newcomers to 

enter a row. 

Atlanta Builders Add 

3J50 Theatre Seats 

ATLANTA, GA.—In the short space of 

one month, Atlanta, which had not ex- 

John Stembler 

H. B. Meiselman 

perienced the opening 

of a new theatre 

in 35 years, had the 

exciting pleasure of 

participating in four 

gala, klieglighted 

debuts of a quartet 

of expensive and eleg 

a n t four-wallers. 

What is more important 

is the fact that 

these openings added 

a 

some 3,750 seats to 

community 

has been on the 

which 

losing 

side in this important facet of motion 

picture theatre operation. 

Previous to a month ago, the last new 

theatre constructed within the city limits 

was the 4,400-seat Pox, now being operated 

by Wilby-Kincey Corp. It was unveiled 

Christmas Day, 1929, and, of coui'se, had 

to weather the depression to make it 

down through the years. 

Several years ago, the downtown 2,000- 

seat Paramount Theatre was torn down and 

replaced with an office building. About 1,- 

500 seats went down the drain when a 

large department store absorbed the old 

Capitol Theatre on Atlanta's historic 

Peachtree Street. 

Then came the renewal of interest in 

theatre building triggered by the pui'- 

chase by Martin Theatres, Inc., the circuit 

based in Columbus, Ga., of the antiquated 

900-seat Rialto in the heart of Atlanta and a 

500-seat downtowner named the Central, 

which they subsequently sold. The circuit 

almost immediately announced plans to replace 

the Rialto with a 1,200-seat de luxe 

house as the center of a complex of office 

buildings, fronting on both Forsyth and 

Luckie streets. This announcement started a 

real theatre building boom. 

Georgia Theatres, a chain operation 

with headquarters in Atlanta, broke ground 

on its Lenox Square Theatre on a site occupied 

by a regional shopping center with 

the same name. This center has nearly 100 

stores, shops and service establishments 

and serves an area of 250,000 population. 

What's more, there is space to park 6,000 

automobiles. 

Original plans for the vast community 

center called for the inclusion of a theatre 

and now that the Lenox Square is 

in operation, the slogan used by the center, 

"Everything's There at Lenox Square," 

has come full circle. The Lenox is a 650- 

seat de luxe theatre in the heart of Atlanta's 

silk stocking North Side and was 

opened with "Come Blow Youi- Horn," now 

in its fifth week. The main topic of conversation 

about the theatre has been "the 

seats that rock." It goes without saying 

it is completely modern in every respect 

from screen to projection booth. 

Georgia Theatres numbers some 40 locations, 

equally divided between hardtops 

and drive-ins and all located within the 

state of Georgia. John H. Stembler is 

president of the circuit and he also is serving 

his second term as president of the 

Theatre Owners of America, Inc. E. E. 

Whitaker is general manager. 

The Lenox Square opening was sponsored 

by the Ladies Committee of Variety, 

Atlanta Tent 21, with proceeds used to 

provide "Sunshine Coaches" for handicapped 

children in the Atlanta area. Howard Rutherford, 

for many years manager of Loew's 

Grand Theatre is manager of Lenox 

Square. 

Two other new theatres, both located 

in shopping centers, were built here by H. 

B. Meiselman Theatres, which operates in 

North and South Carolina, Florida and 

Georgia. First to open was the Atlantic, 

which occupies space in the Atlantic Discount 

Center, which got under way with 

"Call Me Bwana." Another first-run picture, 

"Dr. No," followed, but the policy 

of this house has now settled down to subsequent 

runs. The Atlantic, a 950-seater, 

is located on the South Side. 

Three weeks later Meiselman unveiled his 

Cherokee Theatre in a North Side shopping 

center from which the house got its 

name. It also is a 950-seater and it opened 

with fanfare with "55 Days at Peking" on 

the screen. Both these theatres are excellently 

appointed and modern in every 

respect. They bring the Meiselman chain 

to 19 and No. 20 is said to be on the drawing 

board at this time, with Atlanta rumored 

as the location. Perry Reavis is Meiselman's 

district manager in charge of the 

Georgia operations. 

The fourth theatre to bow in this flurry 

of openings was Martin's Rialto, which 

has become the flagship of this circuit 

which operates some 150 houses in Alabama, 

Florida, Georgia. Kentucky and 

Tennessee. The opening night was sponsored 

by the Atlanta Junior Chamber of 

Commerce for the benefit of the Warren 

Memorial Boy's Club building fund. Some 

(Continued on page SE-2) 

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It's A Tradition - For Best Service 

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Chicago, Illinois 

BOXOFHCE July 29, 1963 SE-1

. . Joan 

did 

ATLANTA 

gcreen personality Jock Mahoney. number 

13 In a list of actors portrayinK Tarzan. 

arrived In town Wednesday 1241 to 

aid in the promotion of his newest picture. 

MGMs "Tarzan s Three Challenges. " 

which 

is playing at 19 theatres in the Atlanta 

area. Mahoney made personal appearances 

at the Hilan Theatre. Scott Boulevard 

Drive-In. South Starlite Drive-In and 

Stewart Drive-In Thursday 1 25 > 

Roy and E. D. Martin announced that 

construction has started on their new 

drive-in in Chattanooga. It will have at 

least a 700-car capacity and will be located 

on Route U northeast of the city. It 

should be completed in a few months and 

will be modern in every respect. 

Georeia Hudlow. who works in the cashier's 

department at Columbia Pictures, has 

departed for New Orleans for her vacation 

. . . Charlie Karr. Martin Theatres, 

enjoying his second week of vacation, can 

be found at Treasure Island. 

James Velde and Eugene Jacobs, executives 

of United Artists from New York, were 

in town last week for a southern sales 

meeting with their managers. Present for 

the meeting were Byron Adams. Jacksonville 

office; Gene Goodman. New Orleans- 

Harold Keeter. Charlotte: J. H. Martin. 

Memphis, and Stevens, St. Louis. The meeting, 

hosted by Bill Hames. Atlanta manager, 

was held at the Cabana Motel. 

The many friends of Snake Richardson 

local AlP manager, wish to extend their 

deepest sympathy to him in the death of 

his wife Marie. Funeral services were held 

Friday (I9i at Atlanta. 

C. H. Simpson has spent the last week 

coming and going to Knoxville where he 

has been in conference with his landlord 

about their plans for rebuilding the Riviera 

Theatre, which was destroyed by fire last 

month 

. . . Welcome to Filmrow: Arlene 

Norman, new employe at Martin Theatres, 

and Juanice Davenport, new addition to 

the MGM billing department . . . The 

father of Tommy Murphy, shipper at Benton 

Bros. Film Forwarding, is in Emory 

Hospital. 

Mildred Jackson of the accounting de- 

^ BALLANTYNE IN-CAR SPEAKERS ii 

^ CONCESSION EQUIPMENT & SUPPLIES 1 

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Prompt, Courteous 

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Service 'Round the Clock 

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DIXIE THEATRE SERVICE & SUPPLY CO. 

1010 North Sloppay Orir* 

P O Boi S4« Albany, Georgia 

Ph0B«: HEmlock 2-2t4« 

partment at United Artists is spending a 

week at home 

. 

Mathias. former 

biller at United Artists, is replacing Joyce 

Robbins. who is vacationing in Plant City 

this week 

. . . Bob Tarwater. sales manager 

at United Artists, and his wife left 

for Lake Lure, N. C. to visit their daughter 

Sarah Ann. a counselor there . . . Sam 

Perloff. MGM office manager, left for a 

week's vacation at St. Petersburg. 

Clyde Maddox. former shipper at Universal, 

spent the past few weeks filling 

m for regular shipper Gene Carden. who 

was vacationing last week in Memphis . . . 

R. J. Langer, assistant to Mel Browne at 

the Peachtree Art Theatre, returned from a 

short trip to Binningham 

. . . Carroll 

Ogbuin. manager of Warner Bros., left 

for his vacation 

. . . Brenda Weneger 

secretary at Martin Theatres, departed 

for her hometown. Oak Ridge. Tenn 

Mabel Smith and Ruth Arrwood resumed 

their duties as inspectors at Benton Bros. 

Film Forwarding following their vacations. 

Likewise Oris Smith and Jimmie Ray are 

back at their desks at MGM and Bill 

Langston returned to his office at Benton 

Bros. Pat Brown, too. is back at work at 

Warners. 

P. J. Henn, who has the Henn Theatre, 

Mm-phy. N. C, was in town with a special 

guest he introduced to Filmrow, his little 

grandaughter . . . Eddie Watson. Strand 

Montevallo: Phil Richardson, McLendon 

Theatres. Union Springs, Ala., and Carmen 

Bunch, booker for the Navy, were the 

only other visitors on the Row this week. 

3,750 Theatre Seats 

Added in Atlanta 

I 

Continued from preceding page) 

$10,000 was raised by Jaycees. On the screen 

was "Bye Bye Birdie." 

Mayor Ivan Allen jr.. participated at 

nbbon-cutting ceremonies at all of these 

openings. His speeches fell into a sort of 

pattern, but they were happy ones, in 

which he congratulated the builders for 

their willingness to risk capital in Atlanta 

and thanked them for becoming integral 

parts of the community. 

Present for the dedication of the Rialto 

were E. D. Martin, president of Martin 

Theatres of Georgia; Roy E. Martin jr., 

chairman of the board; C. L. Patrick, executive 

vice-president; Ronnie Otwell. public 

relations director, and Robert Hosse. Atlanta 

booking office director. William C. 

Blane is managing director of the new Rialto. 

He formerly was the circuits city 

manager in Valdosta. 

Martin's Rialto is a plush theatre, unique 

in the fact that it is a second-floor operation, 

believed to be only the second such 

in this country. It is a stadium-type house. 

Entrance to the ground floor lobby is from 

Forsyth street and the exit is on Luckie 

street. This avoids "traffic crossing during 

ingress and egress when a show breaks. 

" 

A grand staircase leads to the second floor 

lounge and an escalator is available for 

those who do not hke to climb stairs. This 

escalator is reversible and helps to move 

the crowds when a show is over. Prominent 

in the lounge is a bronze bust of the late 

Roy E. Martin, father of E. D. and Roy jr., 

and founder of the large circuit. 

About a year ago Martin chain leased 

the old Tower Theatre, formerly the Erlangcr. 

used mostly for touring legitimate 

theatre attractions. Contractors gutted the 

2,000-seat house and transformed it into 

an elegant showcase for exclusive showing 

of Cinerama product. It was named Martin's 

Cinerama and opened with "The 

Wonderful World of the Brothers Grimm " 

followed by "Windjammer' and "How tlie 

West Was Won," now in its fifth month. 

Renovation, remodeling and refurbishing 

of this house cost $600,000. 

While these "major" expenditures were 

going on a lot of money was spent on 

"freshening up" and remodeling other theatres 

in Atlanta's metropolitan area. 

Wilby-Kincey. prior to the showing of 

"The " 

Longest Day. a major renovation 

job on its downtown Roxy Theatre, including 

a wide red carpet, leading from 

the sidewalk to the theatre doors, and 

now being used for the throngs invading 

the Roxy for "Cleopatra." 

Storey Theatres did the same thing for 

its Rhodes, the ace house, prior to "Lawrence 

of Arabia." now in its fifth month. 

Storey also spent a goodsized chunk of 

dough giving its suburban house, the Hilan. 

a complete facelift and inner going-over! 

John and Ruth Carter rebuilt their Buckhead 

Theatre, from stem to stern, renamed 

It the Capri Cinema and have been doing 

fine business with such pictures as "El 

Cid." "Mockingbird" and "Irma La Douce." 

Georgia Theatres remodeled two fourwallers, 

the Plaza and Gordon. 

The huge Fox has undergone some repair 

work and Loew's Grand has had a 

face-lift. too. 

So it is safe to forecast that motion picture 

business is on the upgrade in Atlanta, 

a booming town, in which exhibitors have 

a great deal of faith and hopes for the 

futiu-e. 

Finishing New Auditorium 

At Madisonville Mustang 

F'c-n Sjulh^cst Edition 

ROCKDALE. TEX.—The Matson Theatre 

interests, operators of the Mustang 

Drive-In in Madisonville. have announced 

that the new air-conditioned auditorium at 

the drive-in will be opened soon. 

The auditorium will seat 125 patrons in 

fully upholstered theatre chairs which will 

be installed facing the completely revamped 

screen. 

Paramounfs "Seven Days in May" was 

directed by John Frankeiiheimer from Rod 

Selling's screenplay. 

Large Core 


meoni 

MAXIMUM LIGHT 

Cvniy Dittributad 

SE-2 

BOXOmCE July 29. 1963

Oklahoma's First Art 

Theatre to Open Soon 

From Southwest Edition 

OKLAHOMA CITY—Mis. Leonard A. 

Newcomb and son Leonard W. have purchased 

the Perm Theatre at 1212 North 

Pennsylvania from Charles A. Novey and 

wife, who have operated the subrun about 

30 years. 

The Newcombs own the Lakeside, a firstrun 

suburban house. They intend to renovate 

the Penn at a cost of approximately 

$50,000 and reopen it as an "adult" showcase. 

Seating capacity will be reduced 

from 550 to 314. 

"We are interested in providing good, 

provocative and thoughtful films, purely 

for adults," Mrs. Newcomb said. "We intend 

to bring the best foreign and domestic 

pictures to the thinlcing populace of Oklahoma." 

The Newcomb operation will be the only 

art theatre in Oklahoma. 

SHREVEPORT 

Ted Hatfield, 26, who has managed Gulf 

States Theatres' Paramount and Delta 

in Monroe the last four and a half years, 

has been promoted to Shreveport manager 

in charge of the Strand to succeed C. Carroll 

Beasley, who resigned to go into the 

local automobile sales business. He has 

been in charge of the Strand and Saenger 

for more than six years. Previous to his 

stay at Monroe, Hatfield was manager of 

the Rex in Pensacola, assistant at the Saenger 

there and the Paramount in Hot 

Springs, and usher and doorman at the 

latter. He and his wife Peggie Ann have 

three sons. 

Motion picture theatre managers here 

are smiling once again. Attendance, which 

dropped months ago, zoomed after such 

pictures as The Longest Day, Lawrence of 

Arabia, A Gathering of Eagles, Donovan's 

Reef and the new Disney features hit local 

screens. Carroll Beasley reported the theatre 

business definitely has hit a new 

stride. Joe Gianforte, supervisor of the 

Don, Joy and Broadmoor theatres and 

the Barksdale, Joy and Sunset drive-ins, 

says business is back where it was a few 

months ago. 

Public to Decide Future 

Of Brownsburg Browny 

From Central Edition 

BROWNSBURG, IND.—Whether Manager 

Jerry Garrison reopens the Browny 

Theatre this fall depends on how much 

interest parents of local youngsters express 

in having the theatre in operation. Garrison 

closed the Browny early in June following 

the failure of the air conditioning 

system to function properly for weekend 

shows. 

If enough public interest in reopening 

the Browny can be displayed. Garrison said 

he would carefully consider returning the 

theatre to operation after school starts. 

He believes that a theatre offering regular 

weekend movies provides a place for 

youngsters and teenagers to go and keep 

out of mischief and would be a boon to 

parents. 

Growing McLendon Circuit Operating 

Ten Theatres Bought From Martin 

UNION SPRINGS, ALA.—In one of the 

largest theatre real estate transactions of 

the last decade, Fred T. McLendon Theatres 

of this city recently purchased ten Alabama 

theatres in six different towns from Martin 

Theatres of Columbus, Ga., and has taken 

over their operation. 

The properties involved in the deal are 

the Martin Theatre, Florala; Martin Theatre 

and Pendley Drive-In, Andalusia; Ritz 

Theatre and Eagle Drive-In, Brewton; 

Strand Theatre and Palms Drive-In, Atmore; 

Ritz Theatre and Camellia Drive-In 

Greenville, and the Pix Theatre, Evergreen. 

In the sale, McLendon acquired all the 

buildings and realty of the theatres involved, 

except those in Andalusia, Greenville and 

Evergi'een, according to the announcement 

from the purchasing circuit's home office 

here. 

The sale of these ten smalltown theatre 

properties by Martin is in line with that 

circuit's announced policy of continuing 

operations mainly in larger cities and in 

areas within range of film distributors headquartered 

in Atlanta. 

Fred McLendon, the head of the Fred T. 

McLendon Theatres, has been in the motion 

picture business since 1929. Together 

with his associates, M. A. Connett and Phillip 

Richardson, they operate a total of 40 

theatres in Alabama, Mississippi, Georgia, 

Florida and North Carolina. 

Ralph B. Mann, who has had 21 years in 

the theatre industry and 13 years in radio 

and newspaper work, has been named regional 

manager of the expanded McLendon 

circuit. Mann will reside in Andalusia, from 

where he will direct his division of the 

circuit's activities. Mann and his family, 

consisting of his wife Elizabeth and three 

children, Robert, 19, Mary Charles, a high 

school senior next fall, and Beverly, 8. had 

been residing in Fernandina Beach, Fla.. 

20 miles north of Jacksonville, where Mann 

was on a radio station staff. 

In Florala, Mrs. M. P. Jones, who had 

managed the Martin Theatre for the Martin 

circuit, is being retained in that position by 

the McLendon management. Extensive improvements 

will be made soon in the Florala 

Martin, the new owners said. 

In Evergreen, Ferrell R. Johnson has been 

appointed manager of the Pix Theatre by 

McLendon as successor to Mrs. Gladys Barron, 

who had been in charge for the previous 

owners. Johnson, a native of Andalusia 

where he was graduated from high school 

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in 1961, served as assistant manager at the 

Andalusia Martin Theatre in his senior 

year. After his graduation he was assigned 

by the Martin circuit to manage its theatre 

in Dawson, Ga. He remained there until 

April of this year, when he resigned to join 

the McLendon group. 

In Andalusia, Olin Lawson, who had managed 

the Martin Theatre and Pendley 

Drive-In for Martin Theatres for 13 years, 

resigned from that circuit when the transaction 

was completed for the sale to Mc- 

Lendon. Lawson accepted a position as technical 

engineer at the Ward-Bell TV Appliance 

Center and will continue to make his 

residence in Andalusia. Mann said he was 

delighted that Lawson had elected to remain 

where he would be readily accessible 

as consultant in connection with operation 

of the Anadulsia theatres, which are to be 

improved as soon as possible. Mann said 

that all other staffers at both the Andalusia 

Martin and Fendley theatres would be retained. 

Post paid when check is sent with order. 

Martin Transfers 'Victor Allen 

To Calhoun, Ga., Theatres 

CALHOUN, GA.—Victor Allen has been 

transferred here from Atmore, Ala., to manage 

the Martin circuit's two local properties, 

the Martin Theatre and the Bel Air Drive- 

In. Allen had been in charge of the circuit's 

Martin Theatre in Atmore, one of the ten 

theatres recently purchased by McLendon 

Theatres from the Martin organization. Allen 

has been with Martin for ten years. He 

and his wife Juanita have three children. 

John Stm-geon, Allen's predecessor here, 

was given a new Martin assignment in 

Marietta as manager of the Cobb Theatre. 

Long Remodeling Program 

Ends at Belleville Ritz 


BELLEVILLE, ILL. — An extensive remodeling 

and redecorating program, in 

progress for four months, was recently 

completed at the Ritz Theatre. In charge 

of the program were Richard L. Wright, 

manager, and Wesley F. Bloomer, head of 

the Bloomer Amusement Co. 

The project included reupholstering the 

push-back adjustable seats, a new metallic 

white screen, drapes, carpets, larger sound 

system, acoustical arrangements and new 

lenses. 

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BOXOFHCE July 29, 1963 SE-3

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out. deserting the theatre in the middle of 

the film. Such an exodus occured at 9 p.m. 

at Plaza Theatre during a sneak preview 

of "A New Knid of Love." The patrons 

milled around the lobby looking as if they 

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smclled something bad. And they did. It 

was what is commonly called a stink bomb. 

Manager Kenneth Goderre quickly located 

the hidden bomb and carried it out. The 

air conditioning system changed the air 

and removed the foul odor. The patrons 

went back and enjoyed the show. 

As a result of a labor dispute which began 

several weeks ago. the Plaza is being 

picketed by the local of the International 

Alliance of Theatre Stage Employes and 

Motion Picture Machine Operators. Police, 

who investigated, said they could find no 

evidence connecting the stink bomb and 

the pickets. 

"Irma La Douce" opens at the State August 

1 and "Captain Sindbad" on August 

29, Manager Arthur Groom announced . . . 

Producer Joe Pasternak, who was in 

Memphis several years ago. expressed a desire 

to make a film for MGM with Elvis 

Presley. Memphis star. Pasternak has finally 

snagged him and shooting will begin 

in about a year on "The Only Way to Love." 

Elvis is now in Hollywood where shooting 

started this week on his "Viva Las Vegas." 

Sam Udelson, for 33 years an employe at 

the Palace Theatre where he has served as 

assistant manager for the past 15 years, is 

retiring. Affectionately known to thousands 

as "Sammy," Udelson is now on vacation 

and begins his retirement at the end of 

his vacation . . . B. O. McCarley, salesman 

for 20th-Pox, is vacationing in Florida. 

Hays Redmon, Strand, Millington, and 

Louise Ma.sk. Luez. Bolivar, were among; 

Prom 

visiting Tennessee exhibitors 

Arkansas came Gordon 

. . . 

Hutchins, State, 

Corning: J. K. Jameson, Ken, McCrory: 

Orris Collins, Capitol. Paragould: William 

Elias. Elias Drive-In, Paragould: Ann 

Hutchins. State. Corning: John Staples. 

Carolyn, Piggott, and Mrs. O. W. Mc- 

Cutchen, Ritz, Blytheville. 

Frank Heard. Lee Drive-In. Tupelo: Leon 

Rountree, Holly, Holly Springs; and John 

Twiehaus. Skylark Drive-In, Clarksdale, 

The 

were in town from Mississippi 

"V.I.P.s" starring Elizabeth 

. . . 

Taylor and 

Richard Burton, opens at Loew's Slate in 

Memphis September 26. At that time, 

"Cleopatra" at the Crosstown will be in 

its fourth month, so the Liz and Richard 

will be competing with themselves. 

Columbia. Mo., Broadway 

Updates Concessions Area 


COLUMBIA, MO. — Columbia motion 

picture patrons are finding it easier and 

more enjoyable than ever to satisfy that 

|3opcorn and soda craving that is so much 

a part of attending a drive-in movie, according 

to a recent feature story in the Columbia 

Mlssourian. The patrons' increa.sed 

pleasure is the result of $25,000 being invested 

in improvements In the concessions 

area at Commonwealth Theatres' Broadway 

Drive-In. 

The Ml.s.sourlan's account continues: 

Both rcstrooms and the concessions area 

were enlarged by extending the building 

22 feet. Restroom facilities have been 

greatly Improved with Increa.sed area and 

ceramic tile floors and walls. 

New additions in the concession area itself 

include two new drink machines, a new 

popcorn machine, two new food warmers 

and a new- furnace for nippy weather heating 

of the main building. 

Formica surfaces replace metal runners 

on the all-new cafeteria style counters and 

condiment tables. 

Modern lighting fixtures complement the 

decor of the remodeled concession stand. 

Planned improvements include possible 

renovation of roadways and 404 individual 

parking ramps. Also planned is modernization 

of the patio area and expansion of 

playground facilities. 

C. K. Odor was the general contractor for 

the job. 

The Broadway Drive-ln has been a favorite 

entertainment spot for Columbians 

and students since 1948, when it was formally 

opened. At that time, it was outside 

the city limits, but the rapid growth of Columbia 

along West Broadway now puts the 

theatre in a prime residential area within 

the city limits. 

The theatre operates fulltime 36 weeks 

per year and 18 weeks of weekend operation 

only. May through September constitutes 

the peak attendance period, but weekend 

operation is necessary for the winter 

months, weather permitting. There are 

usually about five weeks in the winter when 

the theatre is not open, due to weather 

conditions. 

Attendance does not drop in the summer 

months with the departure of the university 

students, but remains constant because 

an increased number of families find it 

easier to attend w'hen children don't have 

to go to school the next morning. At the 

drive-in's spacious playground, called 

"Funderland," improvements include addition 

of equipment and area. 

Frank Banning has managed the drivein 

since April 1962. Earl Douglass is district 

manager for the Commonwealth territory 

that includes the Broadway Drive-In. 

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Use of U.S. Talent 

From New England Edition 

HARTFORD—William H. Starkey, television-trained 

(he began as a television 

commercial writer in his native Charleston, 

W. Va.) producer-director is one creative 

talent afraid that the American film industry 

has lost considerable ground in new 

effects. 

Here for world premiere of his newly 

completed "Man and His Woman" at Connecticut 

Cinema's Art Cinema, New Yorkbased 

Starkey told Boxoffice: 

"It's time that American filmmakers 

stopped observing the status quo. I'd be 

the first in this business called entertainment 

to admit that there have been tremendous 

innovations. At the same time, 

we've got to stop paying lip service to the 

long-anticipated 'new wave' of American 

moviemaking and other innovation-pacing 

and show the rest of the world's motion 

picture community that there is talent on 

these shores, very much capable of turning 

out attractions of distinction, of unsurpassed 

calibre." 

Lean, bespectacled William H. Starkey, 

who got his first job in entertainment as 

an usher in his home town, went to Europe 

with the army pictorial service during 

World War II (fellow writers-directors included 

John Sturges and George Stevens i, 

got his Bachelor of Arts degree from Morris 

Harvey College, Charleston, after discharge. 

He started in "on the ground floor" of 

television, back in the late 1940s, in 

Charleston, went on to New York and what 

he anticipated would only be a brief stint 

with then-infant ABC -TV. 

R. C. Whitehurst Acquires 

Murfreesboro House Again 

MURFREESBORO, N. C—R. C. Whitehurst, 

former owner of the Pastime Theatre, 

has re-acquired it from Cecil Forehand and 

Bynum Brown to whom he sold it three 

years ago. 

During most of the period of their ownership. 

Forehand and Brown operated the 

theatre in the fall and winter months while 

Chowan College was in session, but last 

spring they leased the theatre to the local 

Jaycees who kept it open to within a few 

weeks of its repurchase by Whitehurst. Normally 

the Pastime is closed during the summer 

while the Murfree Drive-In, west of 

town on U. S. 258-158, is open. 

North Carolina Has Own 

Filmmaking Section 

RALEIGH, N. C. — North Carolina has 

turned down a proposal that the state put 

up $45,000 for a ten-minute movie short to 

be produced by 20th-Pox. This studio, which 

has made travelogs for a number of states, 

advised the Department of Conservation and 

Development that the North Carolina film 

would be shown in 10.000 theatres throughout 

the country. But at its monthly meeting 

this week, the department board rejected 

the offer, pointing out that the state now 

has its own film division. Just recently, the 

film division turned out a 30-minute feature 

on the North Carolina legislature. 

CHARLOTTE 

Theatre owners of North and South Carolina 

held their board meeting July 

15, with R. E. Agle, Statesville, the chairman, 

presiding. Others attending were 

Harry Pickett, Charlotte: Joe Accardi, 

Morganton; Harold Armistead. Easley. S. 

C; R. L. Baker, Gastonia: F. H. Beddingfield, 

Charlotte; H. E. Buchanan, Hendersonville; 

Jack Fuller, Columbia, S. C; W. 

H. Hendricks, Reidsville: H. P. Kincey and 

E. G. Stellings, Charlotte. 

Florence Hargett, Dominant Pictures, 

was hospitalized several days for observation 

following a fall . . . Mrs. Mabel Long. 

Columbia, and family together with her 

daughter Mrs. Virginia Sykes and children 

of Rome, N. Y., are spending a few days 

at the beach . . . Other Filmrowites on vacation: 

Clarinda Craig. MGM, at Montreat: 

Doris Ducker, 20th-Pox, at Kure Beach; 

Mildred Warren, 20th-Fox, at Crescent 

Beach, and Dessie Guyer, Columbia, in the 

mountains. 

Exhibitors' attending the screening of 

American International's new picture, "Beach 

Party," were to be guests of Walter Pinson 

following the screening for a beach party 

at his Lake Wylie cottage . of 

W. M. Richardson in this teiTitory were 

saddened by the recent death of his wife. 

Richardson now is assigned to the Atlanta 

territory. 

J. W. Hand of the Little Theatre, Bamberg, 

S. C, is a patient in Bamberg Hospital, 

Jack Puller and 

Bamberg, S. C. . . . family of Columbia, S. C, enjoyed last 

weekend in the mountains of North Carolina 

. . . Queen City Booking is handling 

the Mebane Theatre, Mebane, for Numer 

Isley . . . Stanley Schneider, Colony The- 

Qi's

. . French 

. . Mrs. 

. . . Mrs. 

. . The 

JACKSONVILLE 

ITertnan H. .'Mt-iselman. theatre circuit 

owner from Charlotte. N. C, who now 

has the local first-run Town and Country 

Theatre and the subrun Midway and Fox 

drive-ins. headed a symbolic Kround-breaking 

ceremony here July 20 at the beginning 

of construction of the new Cedar Hills Theatre. 

Leased to Meiselman by Watoma. Inc.. 

owners of the large Cedar Hills Shopping 

Center, the new westside house will seat 

1.000 patrons and is expected to be ready 

for occupancy prior to the Christmas holidays. 

C. H. "Daiuiy" Deavcr, manager of the 

Town and Counti-y. ran into many holdover 

dates with "Spencer's Mountain" to 

round out four full weeks of playing time 

before his north Florida premiere of "Summer 

Magic" . . . "Filmed in Florida" signs 

were proudly displayed for two first-run 

film hits on local screens. "PT 109" at the 

Florida and "Flipper" at the Imperial . . . 

Marty Shearn closed out his run of "55 

Days at Peking" for a red-carpet opening 

of "Irma La Douce" for adults only. Child 

and student tickets were not on sale. 

Richard Stepkin, teenage son of Max 

Noreico Projectors 

ROY SMITH CO. 

365 Park St. Jacksonville 

Stepkin, MGM head booker, was envied 

by thousands of other local youngsters 

when he won a field trip with the Jacksonville 

Suns professional baseball team 

which carried him on a tour of the midwest 

and into Canada . . . Marion Harri.s. former 

MGM cashier, and Tim Harris, local 

insurance executive, have a new son, Michael 

Perry Harris. Marion is the sister of 

John G. Meehan. Imperial a.ssistanl. and 

sister-in-law of Tom Sawyer. Florida State 

Theatres booker and president of the Motion 

Picture Charity Club. 

Byron Adams, United Artists manager, 

returned from a company regional sales 

gathering conducted by James Vclde, UA 

vice-president, in Atlanta . . . Marjorie 

Roberson, MGM office worker, returned 

from a week's vacation which she spent at 

Lake Brooklyn with her husband and their 

four daughters. 

Charley King, AIP manager, returned 

from a visit with exhibitors in the Miami 

area . Harvey jr.. son of the 

FST concessions chief, is undergoing nine 

w'eeks of intensive officer training at Newport, 

Nancy Gilfillan is Bob 

R. I. . . . Bowers' new secretary in the Allied Artists 

office, succeeding Wilma Murphy, who is 

now working at Cape Canaveral . . . Kitty 

Dowell. secretary to Bill Humphreys at 

Capitol Releasing, left here for a vacation 

visit with friends and relatives in Columbus. 

Ohio . . . Mike Seravo. 'Warner Bros, 

salesman, remained at home during his 

third week of vacation time . Jackie 

Capps, wife of Bob Capps, MGM manager, 

has been welcomed into 'WOMPI as 

a sustaining member. 

Mary Hart, 'WOMPI leader at the FST 

home office, was appointed WOMPI finance 

chaii-man by president Ida Belle Levey, 

after Doris Humphreys, United Artists, resigned 

the post because of the press of 

other duties . . . Special WOMPI birthday 

greetings have been extended to membeis 

Anne Dillon, 'Virginia Merritt, Jane Paircloth. 

Marjorie Roberson and Judy Cason 

'Valle Voyles. sister of honorary 

WOMPI member Edith Smith of FST. designed 

the attractive favors which were 

presented to residents of the All Saints 

Catholic Home for the Aged at the monthly 

birthday party which WOMPI members 

staged at the home. A birthday case was 

a product of Anne Dillon's home oven. 

Kitty Dowell, Ida Belle Levey and Enid- 

"Easy" Raulerson won special citations 

zell 

from the WOMPI service committee for their 

outside eleemosynary activities during 

June ... By dint of hard work WOMPI 

members have already raised two-thirds 

of the $1,266 needed to charter a Greyhound 

bus for a round-trip between here 

and Dallas for the WOMPI Ass'n convention 

in September . advance program 

for the tenth WOMPI Ass'n convention 

lists Anne Dillon of this city as chairman 

of the convention invitations committee 

and Mary Hart, also of this city, 

has been selected to deliver an invocation 

opening the September 14 sessions of the 

gathering in Dallas. 

Visiting exhibitors included Walter Anson. 

Wildwood: Dick Eason, MGM Theatres. 

Leesburg; Mr. and Mrs. R. C. Bailey, 

Blountstown; Samuel A. Newton, Grovewe 

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BOXOFFICE 

Nationallf Ixlumin . . . Locollf Intentirt 

SE-6 


land; Louise Kaniaris, San Marco Drive- 

In, St. Augustine Beach; and T. Edison Bell, 

New Smyrna Beach . . . Earl Turbyfill, 

local independent booker, has added John 

Gardner's Arrow Drive-In at West Hollywood 

to his accounts . . . Marvin Skinner 

of this city has taken over booking duties 

for the Goulds Theatre, Goulds. He also 

handles the Palms Theatre and Breezeway 

Drive-In at Homestead for owner Clyde 

Chambers. 

Dave Barnett, day manager of the local 

FST parking lot where the former Palace 

Theatre was located, returned from a vacation 

visit with his son in Miami. Dave said 

he had a chat with Jim Levine at the 

Carib Theatre in Miami. Jim, former manager 

of the local Florida Theatre, is now 

a relief manager with Wometco. 

Jimmy Bello, AIP manager in Atlanta 

and a recent visitor here, revealed with 

pride clippings from the Constitution and 

Journal, Atlanta newspapers, concerning 

the outstanding sports accomplishments 

of his son Jimmy. Young Bello pitched a 

perfect baseball game by striking out all 

batters in a game between his Bisons and 

the Suns of the Triple AAA Decatur-Mc- 

Coy Babe Ruth League in Atlanta. So far 

this season Jimmy has struck out 57 batters 

in 28 innings and has maintained a 

.485 batting average for himself. 

Thrill' Premiere 

In LA August 6 


LOS ANGELES—Universal's "The Thrill 

of It All," will be given a gala black-tie 

invitational premiere at the Village Theatre 

August 6, launching the local multipletheatre 

engagement of the comedy starring 

Doris Day, James Garner and Arlene 

Francis. 

The premiere will be attended by many 

of Hollywood's top stars and industry leaders 

and will be given all the usual trimmings 

of lights, bleachers, red carpet, etc. 

Ross Hunter and Martin Melcher produced 

the comedy directed by Norman 

Jewison from the screenplay by Carl 

Reiner. 

Catherall, Mauck Advance 

With FWC Appointments 


LOS ANGELES — Phill Catherall, now 

manager of the Loyola Theatre hei-e, has 

been appointed to manage the Fox Peninsula 

Theatre, now being completed for its 

August 7 opening in Rolling Hills Estate, 

Palos 'Verdes. Catherall's appointment was 

announced by Robert L. Weeks, Fox West 

Coast district manager. 

Catherall's first experience as a theatre 

manager was gained at the Highland in 

Los Angeles, after he began his career as 

an usher. He also has managed theatres in 

Manhattan Beach and Venice. 

Weeks also said that William P. Mauck, 

manager of the Fox Redondo Theatre, has 

been advanced to area manager for the circuit's 

theatres in Redondo Beach, Hermosa 

Beach, Manhattan Beach and Palos 

Verdes. Mauck started as a doorman in 

San Diego, rising to manage theatres there 

and in Imperial Valley and Los Angeles 

since 1946. 

MIAMI 

. . . 

T ola Strom, secretary to Al Weiss, executive 

with Florida State Theatres, was vacationing 

in New York. She and husband Sid 

celebrated their 22nd wedding anniversary 

recently Gary Briske, receptionist for 

FST, was vacationing in Winnipeg . . . Ralph 

Puckhaber, also with Florida State, was vacationing 

right here at home with his 

family . . Jack Godfrey, manager of the 

. 

Paramount, and Harry Margolesky, manager 

of the Beach, were helping out in the 

office while Puckhaber was away. 

. 

Lou Liss, manager of the Sheridan on Miami 

Beach, spent his vacation at a Florida 

west coast spot . Hank Stanton, manager 

of the Florida 

. 

in Hollywood, went to Hot 

Springs on a vacation . . . Hays Garbarino, 

manager of the Florida in West Palm Beach, 

vacationed in Pennsylvania, while John Mason, 

his assistant, spent his vacation in 

town. Edward Cole, assistant manager at 

the Boulevard, also stayed in town, moving 

into a new home. 

Lillian Claughton, head of Claughton 

Theatres, spent her birthday (18) propped 

in a bed at Victoria Hospital. She slipped 

on a garage floor a few weeks ago and 

when a leg pain persisted she had it X- 

rayed. The pictures showed a broken bone. 

The leg was put in a cast, and she was to 

stay in the hospital for two weeks . . . Her 

son Ed, who is becoming more and more 

interested in politics in this area, asked the 

Metro commission recently to give voters 

a chance to accept or reject the federal 

urban renewal program just getting started. 

He made it clear that his group will push 

for a referendum on the question if the 

commission refuses to agree. Claughton, representing 

the Dade County Ass'n of Unincorporated 

Areas, pushed for a morally binding 

straw vote on the November 5 ballot. 

He said the association is strongly opposed 

to the federal ui'ban renewal program as a 

"taking of private property for other than 

public purposes." He said the group is not 

opposed to slum clearance but felt that 

Metro has sufficient power to tear down 

slum dwellings or force their repair. 

Mr. and Mrs. Jack Mitchell announce the 

engagement of their daughter Annelle to 

John A. Baird m of Port Lauderdale. Annelle 

is with United Airlines here, Baird is 

with Riverside Memorial. The wedding will 

take place next May. Mitchell is director 

of sales and promotions for Wometco Theatres. 

June Wilkinson appeared at the southern 

premiere of her new picture, "La Rabia" 

(The Rage Within), at Caplan's Roosevelt 

Theatre on Miami Beach Thursday (25) ... 

Producer Massey Ci-eamer also attended. The 

Spanish-language picture was produced by 

Ci'onos Productions of Mexico City, and 

has English subtitles. Ai-mando Silvestre 

costars with Miss Wilkinson. 

Marlene Schmidt, Miss Universe of 1961, 

was rushed to the Mount Sinai Hospital 

for an emergency appendectomy, and 

came through the operation "in very good 

shape." The German-born blonde beauty 

suffered the appendicitis attack only a few 

hours before she was scheduled to make 

a stage appearance during the Miss Universe 

Pageant. She is the mother of a 2- 

month-old daughter and is married to Ty 

Hardin, a TV and motion picture actor, 

whose most recent roles include a leading 

part in "PT 109." He was one of the judges 

in the Miss Universe contest. Peter Sellers, 

also a judge in the Miss Universe finals, 

was scouting talent while looking over the 

beauties. He planned to pick up eight girls 

to appear "The World of Henry Orient" 

which he'll film in California. 

. Beryl Gillespie, a 

Burton Clark, Wometco's Seaquarium, 

returned from an extended vacation trip 

through the west 

clerk in 

. 

accounting 

. 

at Wometco, is on a 

trip to Scotland, her former home, to visit 

her father. From there she was to go to England, 

Liechtenstein and elsewhere in Europe 

. . . Belle Hull of WTVJ sales was on a trip 

to Greece, Turkey, the Holy Land, Istanbul 

and other places for a few weeks . . . 

Marge Dillingham of WTVJ music depart- 

. . . 

ment was touring the west. She was to fly 

Tom 

to Hawaii from San Francisco 

Rayfield, manager of Wometco's Carib 

Theatre, Miami Beach, was recuperating 

after a three-week bout with a virus. 

been a long time in the making but 

It's 

"The Man in the Water" was completed 

just in time to get in on some of the publicity 

resulting from the recent sighting 

of a body in the waters off Jamaica following 

a boating tragedy. "Man in the 

Water" was filmed at Key West, starring 

and directed by Mark Stevens. The film 

also introduces Lina Scott. The yarn is 

about a psychotic killer . . . Meanwhile, 

Filmaster Productions, which made "The 

Beachcomber," featui'ing Cameron Mitchell 

and Joe Morrison, up at Orlando, has a 

new series in prospect. It also has a Caribbean 

locale. It's called "Crawford's Key." 

The Concord, a 1,000-seat theatre recently 

opened by Town and Country Theatres at 

114th avenue and Bird road, is representative 

of the trend toward "compact" 

theatres, mainly in surburban shopping 

centers. The "compactness" of the Concord 

is a matter of deliberate design. Says Samuel 

M. Puder, who with Leon Miller, were 

architects of the Concord: "Our effort 

was to get away from the monumental 

garish, old style movie palaces, and instead, 

create a theatre sufficiently relaxed 

and informal in feeling to be totally at 

home in its tropical-surburban smroundings 

. . . Moviegoers want to feel at home 

in a theatre." 




5000 ft. capacity allows 2V2 

hrs. of uninterrupted showing. 







A SUBSIDIARY OF CECO INDUSTRIES. 

^^VWjW 

DEW TOIIK, « ». 315 V»(Sl (3rd SI JU 6 U?0 

HKIEAH. FIORIDH 51 Enl lOlh Ave TU 846M 

INC 

BOXOFFICE : 

: July 29, 1963 SE-7

. . . The 

. . Mike. 

which 

NEW ORLEANS 

Canjuro. the Japanese film starring Toshiro 

Mifune. Venice best actor award 

winner, will open the a top art film first 

run policy at the Royal Art Theatre, situated 

in the French Quarter, on the 31st. 

Joel Bluestone. who also has the Gretna 

Green Drive-In. recently installed air conditioning 

Marie, wife of 

in the Royal . . . William M. Richardson, independent distributor 

at Atlanta, who formerly lived here 

many years, died . . . Another death causin? 

sorrow up and down the Row was that of 

Frank J, A. McCarthy. Universal sales executive, 

at his home in Pelham. N. Y. 

Valeria Hogan, BV secretary, took a day 

Now! 

Big Sale 

THREE *** STAR 

BRAND 

Mosquito 

Coils 

INDOOR & OUTDOOR 

EXTRA COMFORT! 

EXTRA PROFITS! 

.'Simple as liphtinfi a eigarette. 

Hours of mo>

New Tarzan Has Both 

Muscles and Brains 

By JOHN C. WILSON 

EL PASO—Jock Mahoney, newest of filmdom's 

Tarzans, swung into this city by 

jet plane, and wore Hollywood attire in- 

Jock "Tarzan" Mahoney is pictured 

above with Jack J. Veeren, city manager 

at El Paso for Stanley Warner of 

Texas. 

stead of a loin cloth. Speaking in correct 

polysyllables, no grunts, he convinced everybody 

at a breakfast held in his honor 

at Caballero Motor Hotel, that the famous 

ape man has indeed changed his image. 

Gone are the guttural sounds used by 

former film Tarzans in such classic 

sentences as "Me Tarzan—you Jane." In 

fact Jane is gone too! She doesn't appear 

in "Tarzan's Three Challenges," the newest 

picture in the Edgar Rice Burroughs 

series which Mahoney was in El Paso 

Monday (15) to promote. 

Gone too is Cheetah, the chimpanzee 

with whom previous Tarzans conversed in 

the African jungles when Jane was not 

around. Even Africa is eliminated from 

the new opus. The entire picture was filmed 

in Thailand. It's all part of MGM's and 

Producer Sy Weintraub's plan to civilize 

Tarzan to a modern world. And Mahoney, 

aged 44, who went to college and is a 

veteran of many other motion pictures, undoubtedly 

is the perfect choice. He has 

the mentality plus the muscles. His most 

pressing questions were about the different 

Tarzans, beginning with the first and late 

Elmo Lincoln-. 

LEFT JANE IN AFRICA 

What happened to Jane? The blonde, 

blue-eyed Mahoney, 6 feet 4 inches tall 

and weighing 201 pounds, explained: "Jane 

was left behind in Africa in her tree-top 

home. Since Tarzan is married to her, he 

can't even look at another woman in this 

new picture. In my first Tarzan film, 'Tarzan 

Goes to India,' we had to have 300 

elephants and we could get them together 

only outside of Africa. In the new picture 

the scene is Tibet. Well, Thailand 

looks like Tibet, and the scenic background 

is fantastic!" 

Mahoney relates he is the only Caucasian 

in the picture. The heavy is Woody 

Strode, a colored ex-athlete from UCLA, 

and the supporting players are all Thilanders, 

Chinese and Japanese. One member 

of the cast said he was a Phoenician, 

but Mahoney told him there hadn't been 

any Phoenicians in 3,000 years. Mahoney 

finished shooting "Three Challenges" two 

months ago almost dead. "I had ptomaine 

poisoning, amoebic dysentery, dengue fever 

and pneumonia all at the same time. I 

lost 40 pounds, and shot the last scenes 

living on oxygen." 

"There are two English words known 

all over the world 'Cowboy' and 'Tarzan,' " 

says Jack. 

"I love the role. I put myself mentally 

into Tarzan. In adjustment of his character, 

we are going back to author Burrough's 

original concept. The early Tarzan 

of the books was Lord Greystroke, an 

educated man who spoke seven languages." 

Mahoney, the 13th film Tarzan, thinks 

Johnny Weissmuller was the best of the 

former Tarzans. Jock's own "Tarzan Goes 

to India" broke boxoffice records. 

Jack J. Veeren, city manager in El Paso 

for Stanley Warner of Texas, says the circuit's 

Bordertown Twin-Screen and El Paso 

Drive-In begin showing the picture August 

1. Later, simultaneous engagements are 

booked for Ralph F. Calderon's Cactus 

Drive-In and suburban Valley Theatre, 

Bill Burke's Fiesta ozoner, and C. D. Leon's 

downtown Crawford Theatre. 

Accident-Health Plan 

Soon by Texas COMPO 

DALLAS—Negotiations are 

almost complete 

whereby members of Texas COMPO 

can avail themselves, their families and 

employes of extensive accident and health 

insurance coverage at a substantial savings 

under an association plan which will 

be underwritten by Continental Casualty 

Co. 

Kyle Rorex, executive director of Texas 

COMPO, said the plan will be highly beneficial, 

especially for the independent exhibitor 

who thus will be able to get dependable 

and broad coverage at a blanket 

price similar to that now enjoyed only 

by large multiemploye companies. 

"The program provides protection even 

for 'uninsurable' members and every 

policy carries a guaranteed renewal clause," 

Rorex said. 

The exhibitor can choose parts or all of 

the four basic plans which will be offered. 

Available is a hospital indemnity plan 

providing up to $250 weekly for 52 weeks; 

a catastrophe hospitalization plan with 

a deductible feature to protect the exhibitor 

member against catastrophic hospital 

bills up to $10,000 for himself and 

each member of his family; an income protection 

plan providing a regular monthly 

income to the exhibitor when he is disabled 

due to illness or accident, and finally an 

overhead expense plan which would pay up 

to $1,000 a month to help meet fixed expenses 

such as rent, heat, utilities, employe 

salaries, etc., when the exhibitor is disabled 

by accident or sickness. 

Rorex announced that representatives of 

the Continental Casualty Co. in various 

sections of the state will call on Texas 

exhibitors personally to explain the details 

of the program. To be eligible to obtain 

the association rates the participant 

must be a paid-up member of Texas 

COMPO. 

It was reported that all expenses and 

administrative details are to be absorbed 

by Continental Casualty Co. 

Peter Glenville directed Paramount's 

"Becket" from Edward Anhalt's adaptation 

of Jean Anouilh's play. 

O'Donnell to Present 

WOMPI Ass n Awards 

DALLASof 

Cinema 

-William O'Donnell, president 

Art Theatres in Texas, and 

brother of the late 

R. J. O'Donnell, executive 

of Interstate 

circuit and godfather 

of WOMPI, will present 

the convention 

awards at the International 

Ass'n of 

Women of the Motion 

Picture Industry's 

tenth annual 

conference here September 

13-15. 

Wm. O'Donnell 

Trophies will be 

bestowed for cornearned 

by the Dallas 

munity service. 

WOMPI Club last year; convention attendance, 

won by the Jacksonville group 

in 1962; publicity, which went to the 

Charlotte women last year; industry relations, 

won the previous year by Dallas, 

and membership which the Memphis 

WOMPIs won in 1962. 

O'Donnell, who is one of the most popular 

leaders of the motion picture industry 

in the southwest, will also present a newly 

created award which will be given only 

every ten years — "WOMPI of the Decade." 

This is a commendation to be given to an 

individual WOMPI making the greatest 

contribution to the WOMPI Ass'n during 

the last ten years, each WOMPI club nominating 

one person. 

Presentation of these awards will be part 

of the program of the WOMPI banquet on 

Saturday night, September 14, at which 

Texas Gov. John Connally will be the 

principal speaker and Lt. Gov. Preston 

Smith will receive the "DITTO" (Distinguished 

Independent Texas Theatre 

Owner) award. The presentation will be 

made by John Rowley, president of Rowley 

United Theatres. Msgr. William O'Brien 

will give the invocation at this affair and 

Conrad Brady, an executive of Interstate 

Theatres, will be toastmaster. 

Boudouris Airers Bought 

By Northeast Drive-Ins 

From Mideast Edition 

CLEVELAND—Al Boudouris, Toledo theatre 

supply manufacturer and drive-in operator, 

has sold his Miracle Mile, Maumee 

and Franklin Park drive-in theatres to 

Northeast Drive-In Theatres, headed by 

Sumner Redstone of Boston. 

The airers had been booked by the Jack 

Armstrong circuit of Bowling Green, according 

to information reaching here. 

Always 

Best 

Always 

Quick êmice 

Isn't Just A Slogan With Fifanack 

It's A Tradition 

- For Beit Scrrice 

Send Filmack Yoor Next Order For 

S^pecial TtaiUtA 

FILMACK 

1327 S. Waboih 

Chicago, Illinois 

BOXOFFICE July 29, 1963 SW-1

. . Ernest 

Lumpkin 

OKLAHOMA CITY 

H II 

Fxhibitors, distributors and other film 

folk are invited to attend the open 

UTOO meeting on Monday, September 9. 

This is the Monday after Labor Day. The 

meeting will open with a cocktail hour, 

luncheon and installation of officers. 

Afterward, several new picture trailers will 

be screened. Distributors are asked to make 

arrangements with Charles Wills, projectionist 

at the Variety Club screening room. 

Oscar David Edmiston, father of Ed Edmiston. 

MGM publicist, died at the age of 

58. A requiem mass was said at St. Patrick's 

Church . Craig and his 

wife, who operated the Duke Theatre at 

Duke about ten years ago. have taken over 

the Kozy Theatre in Granite, where they 

also are operating a variety store. They 

are building back the business at the Kozy. 

which had been dark several years, and are 

looking forward to a profitable fall with a 

good cotton harvest apparently assured. 

.\udie Adwell, who was transferred to 

Albuquerque a few weeks ago to assist Paul 

West in the supervision of several drivein 

theatres acquired there by Video Independent, 

has resigned and returned to 

Oklahoma City to operate the Ritz Theatre 

in suburban Britton. taking over from 

Sol Sachs. Continental 

Roy Avey jr . . . 

Pictures, and Glen Fannin. Embassy, were 

in 

from Dallas. 

Mr. and Mrs. Wade Berryman. who have 

the Rogue Theatre and Matador Drive-In 

at Matador. Tex., are now doing their own 

booking. Amos Page of McLean and 

Quanah had been doing this for Wade and 

his wife Nan. They have built an auditorium 

in front of the snack bar to seat 

100 persons, which can be expanded if 

necessary, and will operate through the 

winter. They have figured out a w-ay to 

prevent the auditorium windows from 

fogging up during cold weather and to 

keep the glass clear during rain and snow. 

They have booked Spanish-language pictures 

during the cotton picking season. 

Seen on the Row were these exhibitors: 

Johnny Pagan. Borger, Amos Page, 

Quanah, both in Texas; George Jennings, 

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Comanche: Leonard White. Wcatherford; 

E. B. Anderson. Norman; Clint Applewhite. 

Carnegie; Bill Long. Guymon: R. R. Mc- 

Coy and wife. Edmond; Bob Downing. Collinsville: 

Eddie Jones and Jim McKenna. 

Tulsa; Betty McCaskill. Maysville; Ray 

Smith. Beaver; T. V. McDowell and wife, 

Buffalo; Volney Hamm. Lawton: Charles 

Smith. Wynnewood: Mrs. Bob Smith. Canton, 

who said the new Smith home there 

will be completed in two or three weeks; 

G. E. and Carrie Ortman. Hennessey, and 

" 

J. C. "Doc and brother Leonard 

of Weatherford. 

E. M. Freiburger, retired exhibitor who 

lives in Bartlesville, recently returned to 

his old home in New London. Wis., to attend 

a family reunion. He reports that he 

saw this sign in a restaurant: "Help Us 

Stamp Out Home Cooking." Freiburger 

owned and operated the Dewey Theatre 

at Dewey for some 25 years before selling 

to Walter W. Bell of Chctopa. Kas. Before 

taking over at Dewey. Freiburger 

traveled many years, and at one time was 

the bandmaster for the Cole Bros. Circus. 

now secretary of the Moose Lodge in 

He is 

Bartlesville. 

Bill and Viola Cleverdon, who operated 

the Ritz subrun in Altus until they sold 

out a few months ago to Video Independent 

Theatres, are still working at the 

Alius Air Force base and operating the Ritz 

Theatre in Eldorado. 25 miles southwest 

of Altus. They plan to open full time in 

the fall during cotton harvesting. The last 

part of August, a daughter Martha and 

family will visit the Cleverdons. Martha's 

husband is going to summer school in 

Greeley, Colo., and they live in Denver. 

Another daughter Sue is at Oklahoma 

State University at Stillwater, taking a 

course in student counseling. 

R. J. "Fateye" Cordell, who manages the 

Palace. Gem and Car-Vu theatres in Chilreturned 

from a 

dress. Tex., has recently 

trip down to Rockport. where he and some 

friends had expected to get in some good 

fishing, but stated that the wind was so 

bad that it was all but impossible to wet 

a line. 

Several weeks ago, L. A. "Smokey " Adams 

announced that he had taken over the 

operation of the Franroy and Alamo theatres 

in Snyder from J. C. Millirons. A 

former owner of the Alamo. Bryan Burns, 

introduced Adams around Filmrow. The 

Alamo had been closed for several years, 

and we were astounded when Adams said 

he wanted to book pictures for this house 

and not the Franroy. This happened in 

April. Recently we went to Snyder to see 

Adams, and were greatly surprised when 

we drove up In front of the Franroy and 

found that it had been converted into a 

roller skating rink. Adams said he believed 

that he had solved the problem of Kt-tting 

the older people back into the theatres. 

Now the noisy youngsters are attending 

the skating rink In droves, and the parents 

are gradually going back to the Alamo. 

The oldsters jast could not stand the 

nol.sy kids, so. they stay at home and watch 

till- old movies on TV. We were also sur- 

1 :::,pd when Adams told us that the Alamo 

was a much better theatre for projection 

of motion pictures. Business is good at 

both the theatre and the skating rink, and 

Adams is looking forward to a good fall 

business if the cotton crop comes out as 

well as it is predicted. 

E. T. Borum, who operates the Earth 

Theatre and Sunset Drive-In at Earth. 

Tex., was out working at the outdoor theatre 

when we arrived in town. It was 

around 100 degrees and he was glad to 

quit and meet us in his office at the 

Earth Theatre. Business is better now than 

it has been for some time, and Borum was 

very optimistic the upturn will be maintained. 

He operates the Earth Theatre part 

time, using his Sunday picluie for a matinee 

in the theatre and at night at the 

drive-in. On Saturdays he runs Spanish 

pictures for the many Mexicans that live 

in and around town. 

Mr. and Mrs. Garland Dobson will close 

their Bearcat Drive-In in Erick October 

31 with a Halloween show. They have been 

operating full week duiing the summer 

months except on Tuesdays. After school 

starts in September, the schedule will be 

cut to two changes, four days. Dobson plans 

on a vacation about August 1. He is employed 

by the Hydro-Tex Co. and travels 

most of the time, but manages to get back 

home each night. For his vacation he and 

a friend will do some fishing in the White 

River in Arkansas. He expects to be gone 

about two weeks. A son Lindell will go to 

Southwestern College at Weatherford this 

fall, and a daughter Jaunell will be a 

sophomore in the Erick High School. 

Form Lakeland Firm 

To Run New Thealre 

From Southeast Edition 

LAKELAND. FLA. — An announcement 

has been made here of the formation of 

Grove Entertainment, a new company In 

the field of film exhibition for the purpose 

of operating a new indoor theatre, the 

Grove Park Theatre, now being completed 

at the local Grove Park Shopping Center. 

Heading the new concern is Jeanne Hart as 

president; Herb Roller, former manager of 

the local Polk Theatre, as general manager 

and vice-president; Thomas Dell, secretary, 

and Ralph Penn. treasurer. Designed by 

architect Donavon Dean of this city, the 

Grove Park is a $260,000 masonry and steel 

structure with a seating capacity of 900. 

It will have a first-i-un policy and is expected 

to be open about October 1. 

Boston's series of unsolved murders by 

strangulation of 11 women will be the 

basis of "The Boston Strangler." Victor 

Buono will star in the Allied Artists film. 

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SETTING DRIVE-IN RECORDS! 

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HERE'S A MOVIE 

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XHIKI]:#I/-A-MI1€1JXX 

BRIAN 

KEITH 

Hate and 

revenge wera 

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MAUREEN 

O'HARA 

Money gava 

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Thundering wheels 

screaming tires . . . and 

the world's most daring 

drivers. . .to whom 

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Men with guts whoMI tackle a revved-up 

sports car or a souped-up 

hot rod. . . or a woman 

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ând breaks them all! 

STEVE 

COCHRAN 

Nothing stood 

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CHILL 

WILLS 

Half-crazed 

with 

dreams of 

grandeur/ 

Formerly 

Deadiv ComDanioluf 

M07/0N PICTURE IHYISTORS nliam 

TERRITORIAL 

DISTRIBUTORS 

NATIONAL DISTRIBUTION 

BEV. MILLER 

GR 1-7572 MERCURY FILM CO., INC. 

BY 

KANSAS CITY 

MISSOURI 

DALLAS, TEXAS (& OKLAHOMA CITY, OKLA.) 

Jack Walton 

Don Kay Enterprises, Inc. 

412 S. Harwood Street 

Dallas, Texas (Phone: Riverside 8-7804)

. . Prank 

. . Eddie 

. . Madee 

. . Bob 

DALLAS 

XX/ A. Struss. after an absence of two 

years from his Oaks Theatre in Columbus, 

is back following the termination 

of a lease by J. D. Oliver, who moved to 

Pryor. Okla., to take over the AUred The- 

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I 

atre there . FU\vna of Prels Theatres 

is buyinK and bookinK for both the 

Oaks in Columbus and the AUred in Pryor. 

Robert Moxley, a 25-year veteran in 

stage direction and theatre management, 

has been appointed manager of the Mc- 

Farlin Memorial Auditorium on the SMU 

campus ... Ed Sherbeyn, former assistant 

to the division manager at National Screen 

Service here, has been named manager of 

the Fine Arts Theatre here by Trans- 

Texas Theatres. He succeeds Gene W3lch, 

shifted to another position. Sherbeyn has 

been a manager in his hometown of Kewanee. 

111., and at the Dallas Memorial 

Auditorium. 

Rosemary White, local 

chairman for the 

September WOMPI convention, reported on 

the program arrangements at a luncheon 

meeting of the local club. Official delegates 

to the convention were appointed as follows—president 

Thelma Bailey and Marie 

Russey, with Elsie Parish and Joy Surratt 

as alternates. The paint job won in the 

recent KBOX contest was donated to the 

Bill Herrod church in West Dallas. 

Tom McKean was preparing for eye 

surgery . Strickland and Ed Walsh 

were in buying and booking . Busch 

of Oklahoma City attended the golf tournament, 

and dropped by Paramount to attend 

a tradescreening . Bradley. 

Paramount booker, was on a vacation. 

l-j 

Q U S T O N 

PROJECTION Equipment 

Rcpoired

. . Eleanor 

. . Iowa 

Receipts Outsizzle 

Omaha Thermometers 

OMAHA—The temperature that baked 

the Midlands last week was no better than 

the boxoffice thermometer on the Omaha 

movie front. While receipts did no astronomical 

zooming, the figui-es were really 

hot considering that only one new offering 

was on the list and many holdovers 

showed greater strength than the week 

preceding. The Orpheum got off to a big 

start with "Come Blow Your Horn" and 

the first week more than doubled average. 

"Spencer's Mountain" picked up speed in 

its third week at the Omaha. 


Admiral The Greot Escape (UA), 2nd wk 160 

Cooper Lawrence of Arabia (Col), 9th wk 120 

Indian Hills How the West Was Won (MGM- 

Cineroma), 7th wk 300 

Omaha Spencer's Mountain (WB), 3rd wk 140 

Orpheum Come Blow Your Horn (Para) 220 

State Savoge Sam (BV), 4fh wk 85 

Eight Minneapolis Houses 

Beat Average Figures 

MINNEAPOLIS—Business was pretty 

good in the sweltering Mill City last week 

as 14 first-run theatres reported in. The 

mighty one, "Cleopatra." now in its fom-th 

week, blasted out a 650 per cent. "How 

the West Was Won" did 200 per cent. Newcomer 

"Summer Magic" did 150 per cent, 

w-hile holdover "Irma La Douce" also 

racked up that figure. Another outstanding 

holdover was "Come Blow Your Horn," 

now in a fourth week, and still going strong 

at 120 per cent. The Uptown, returning to 

the ranks of the first-run houses, played 

"Heavens Above" at 

125 per cent. 

Academy Lawrence of Arabia (Col), 14th wk. .. 90 

Campus Two Daughters (Janus) 90 

Century Cleopatra ;20th-Fox), 4fh wk 650 

Cooper How the West Wos Won (MGM- 

Cineroma), 19th wk 200 

Gopher Donovan's Reef (Paro), 2nd wk 100 

Lyric Spencer's Mountain (WB), 3rd wk 110 

Mann—Come Blow Your Horn (Para), 4th wk 120 

Orpheum Summer Magic (BV) 150 

State Captain Sindbad (MGM), 2nd wk 70 

St. Louis Pork The L-Shoped Room (Col), 4th wk. 90 

Suburban World Winter Light (Janus) 110 

Uptown Heavens Above (Janus) 125 

World Irma La Douce (UA), 2nd wk 150 

Heat Wave Favorable Factor 

In High Milwaukee Grosses 

MILWAUKEE—The heat wave must 

have driven 'em into the theatres, for no 

house reported less than an average gross. 

The outstanding films were "Cleopatra" 

at the Strand: "Mondo Cane," a holdover 

at the Tower and Oriental, and "Irma La 

Douce" at the Wisconsin. 

Downer The Balcony (Cont'l), 3rd wk 140 

Ogden Five Sinners (SR); The Big Deal on 

Madonno Street (UMPO), rerun 100 

Oriental Mondo Cone (Times), 3rd wk 250 

Palace How the West Was Won (MGM- 

Cinerama), 14th wk 200 

Riverside A Gathering of Eagles (Univ), 2nd wk. 110 

Strand Cleopatra (20th-Fox), 2nd wk 300 

Times Carry On Regardless (Governor) 200 

Tower Mondo Cane (Times), 2nd wk 300 

Towne Flipper (MGM); CoHle King (MGM) 125 

Warner Bye Bye Birdie (Col), 2nd wk 250 

Wisconsin irma La Douce (UA), 2nd wk 275 

Midweek Upturn Subject 

For Pleasant Probing 

Des Moines—A number of exhibitors, 

both in Des Moines and around the 

state, are crowing about how their midweek 

grosses have picked up the last 

month. The trend is not 100 per cent, 

of course, but widespread enough to be 

a topic of conversation—and speculation. 

The exhibitors so happily affected 

list these possible reasons for the midweek 

upturn: 1. Hot weather, and the 

fact that people want to get away 

from it. 2. Summer is the off-season 

for organizations, meetings and the 

hundred - and - one - other obligations 

that vie for the public's time in cooler 

months. 3. TV fare has been less than 

mediocre this season, with a dreary 

flood of re-runs. 

Some exhibitors have not«d that 

their Saturday and Sunday receipts 

have slipped but say the midweek upswing 

has more than counterbalanced 

any weekend falling off. In such cases, 

these exhibitors speculate that their 

lost weekenders are attracted to the 

pond, the links, and the great outdoors, 

but apparently are going to the show 

during the week. 

New 1300-Car Airer 

Started in Bay Area 


SAN FRANCISCO—Ground was broken 

recently for the Nimitz Auto Movie Theatre, 

a 1,300-car airer which is being constructed 

on the Nimitz freeway about eight 

miles from the Fremont Drive-In by the 

Enea family. 

A stationary snack bar with an all-electric 

kitchen and a number of innovations 

will be installed. 

John Riley, formerly with National Theatre 

Supply Co., is participating in the construction 

and will manage the Nimitz when 

it opens around the middle of August. 

SW Schedules Fall Start 

For Milwaukee Theatre 

MILWAUKEE — Formal announcement 

has been made that construction of a 

$500,000 theatre, seating 1,200, at the Capitol 

Court Shopping Center will begin September 

1. The announcement was made 

jointly by Henry Burger, zone manager for 

Stanley Warner Theatres, and Walter 

Kroening, vice-president and general manager 

of the Capitol Court Corp. 

The theatre is scheduled to open in the 

spring of 1964 and will present Cinerama, 

Todd-AO, Cinemascope and 70mm productions. 

Burger said the screen will be 65x35 

feet, largest in the Milwaukee area. 

DES MOINES 

Tâtinees of Saturday (20) played against 

the solar eclipse, Nature's main attraction 

and one that will not have a return 

engagement around here until 1970. The 

press and the eye people did such a thorough 

job scaring smoked glasses right off 

of people's faces that many youngsters 

were herded to the safety of the darkened 

cinemas from 2-4 p.m. 

The Orpheum passed the Will Rogers collection 

plate during its showing of Disney's 

"Summer Magic" . . . Gary and Julie Cohn 

of Omaha spent a welcome week in Des 

Moines with their grandparents, Columbia's 

Joe and Mrs. Jacobs . 

United Theatreman 

Don Bloxham and his family flew 

to New York July 19 for a Big City vacation 

. . . Florence Muse, Columbia inspector, 

spent two weeks in Denver visiting her 

son . 

Jackson, another Columbia 

vacationer, planned a lazy week at home, 

with time out for a trip to Rock Creek Lake. 

Allied's meeting July 15 at the Varsity 

Theatre in Des Moines di-ew a large number 

of exhibitors . . . Ben Marcus, division 

manager, was in Columbia to call on the 

circuits ... In the midst of a very dry 

summer weatherwise, mid-July saw the 

overnight blossoming of a bumper crop of 

signs which read. "Cocktails," "Mixed 

Drinks," etc., as liquor-by-the-drink became 

a reality in Iowa. What, if any, effect 

the legalized irrigation project will have 

on theatre attendance remained to be 

seen. 

At Lincoln Theatres 

LINCOLN—"The Longest Day" moved 

out of Cooper Foundation's Nebraska Theatre 

after a highly successful three-week 

run, while "Spencer's Mountain" at the 

Varsity received a good two-week audience. 

The Nebraska opened on the 26th with 

"Mutiny on the Bounty." 

David Weston, 24-year-old London-born 

actor, plays a featured role in Paramount's 

"Becket." 

H 

URL 

E 

Y

100.000 

MINNEAPOLIS 

Deports indicate that "Mondo Cane." upcoming 

this week at the Berger Amusement 

s Gopher Theatre, is going to be a 

real smash hit. Will Jones has already 

praised it lavishly, calling it one of the best 

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movies ever, and the flick Is of such a sensational 

nature that it ought to pull big 

crowds. 

Esquire has an article on Peter "Lawrence 

of Arabia" O'Toole in the current issue, 

along with a large feature called "The 

'Cleopatra' Papers." Fascinating reading. 

(I finally caught up with "Lawrence" last 

week and found it to be. shall wc say, "the 

first adult spectacle," and by far the best 

"large" movie I've seen.) 

. . Bergman's 

The Uptown Theatre is back in the first 

run again, debuting with Peter Sellers' 

"Heavens Above." Welcome back . 

newest. "Winter Light." has been 

drawing particularly heavy fire from the 

critical guns, but it continues to do wtII at 

the Suburban World, despite the lack of a 

favorable review . . . The whole TV crew 

from Route 66 has been in town this past 

week filming a segment of that show at 

the newly opened Sheraton-Ritz Hotel. 

Tammy Grimes is guest star. 

"Tippi" Hedren, who made her bow in 

Alfred Hitchcock's "The Birds," new to 

Minneapolis Friday (19) to be grand marshal 

of weekend ceremonies for the Aquatcnnial. 

the annual summer festival that 

draws 500.000 visitors to the city. Minneapolis 

is the former hometown of the 

actress. 

MILWAUKEE 

Tony La Porte, Avalon Theatre, figured 

prominently in the record-breaking attendance 

1 1 at the 15th annual 

South Shore Water Frolic here, a neighborhood 

celebration. Takes an exhibitor and 

showmanship to do it. Ti-aditionally. the 

frolic is a two-day affair but rain cancelled 

the parade and fireworks the first 

day. Folks certainly turned out July 14. 

Speaking of crowds, the Fomth of July 

Circus parade sponsored by the Schlitz 

Brewing Co. here, which drew close to a 

half million people, prompted Al Meskis. 

Downer Tlicatrc manager, to hand out heralds 

on his film, "The Balcony," as the 

1 yeof •' $3 

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throngs passed the theatre. He said. "With 

competition like an old-fashioned circus 

to contend with. I figured I was a dead 

duck. But I started about an hour before 

we opened. Well. I did not do so bad for 

the first performance, but the house was 

full for the second show ! At any rate, the 

handouts really paid off." 

A newspaper inter\'iew here recently 

featured two prominent members of 

Variety Tent 14. John Reddy, manager of 

radio station WOKY, present chief barker, 

and Bernic Strachota, manager of radio 

station WRIT, outgoing chief barker. Since 

exhibitors use radio to a great extent in 

their promotions, it might be interesting to 

highlight their comments. Strachota; 

"There are two types of music, popular and 

unpopular. We at WRIT aim for the teens. 

They're the ones that turn the radio on 

and they seldom turn it off." Reddy: "We 

play popular music, music which appeals to 

most of the people most of the time." Both 

agreed that top musicianship keeps improving. 

"Matt" KappI, controller at Baker-Johnson 

& Dickinson, advertising and public 

relations agency, w-as reminiscing at a 

press luncheon recently. Knows all about 

the movies, especially the silent ones. 

Started out as an usher at the old State 

Theatre and discovered that one of his 

duties included sitting beside the blind 

organist to watch the film closely and do 

the prompting so that the music would be 

coordinated with the mood and tempo of 

the film. "Got 25 cents an hour, which was 

a lot of dough in those days for us young 

whipper-snappers," he said. Matt Intimated 

that "B-J-D" might be interested in 

tleins on behalf of some of their clients "if 

the right thing came along," he added. 

Been wondering what ever became of 

Ralph Krau.se. who years ago "managed 

one theatre after another" in this area? 

He's one of the top salesmen now at Northwestern 

Ford on North avenue. 

Dan Dandrea New Manager 

At Garfield in Alhambra 

From Western Fdition 

ALHAMBRA. CALIF. 

— Dan Dandrea. 

manager of theatres and restaurants in 

New Jersey many years, has been appointed 

manager of the Alhambra Garfield Theatre. 

7 East Valley Blvd. 

Dandrea managed theatres for the Warner 

circuit 17 years and was a leader in 

civic and community affairs in each town 

or city where he represented the circuit. 

In Bridgcton. N. J., where he managed a 

theatre. Dandrea also was president of the 

Bridgcton Merchants Ass'n for three years 

and headed the Community Chest two 

years. 

Theatreman Robbed 

^tom VVcsfrrn Edition 

SAN JOSE. CALIF—The manager of the 

Winchester Drlve-In was shot and robbed 

of more than $1,700 of the theatre's receipts 

early Monday i8i. Derrill Cagle told 

sheriff's deputies he was taking the receipUs 

to the bank's night depository 

.shoitly after 1 a.m. when two young men. 

one armed with a pistol, the other with a 

rifle, emerged from the shrubbery and demanded 

the money. Cagle refused and 

was shot in the cheek. His condition was 

described as not .serious. 

JC-2 


SETTING DRIVE-IN RECORDS! 

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MILWAUKEE 

Jerry Gruenberg 

Fi'm Classics of Wisconsin 

333 North 25th Street 

Milwaukee, Wise. (Phone; BRoadway 3-6669) 

DES MOINES AND OMAHA 

Dick Glenn 

1535 E. Grand Ave. 

Des Moines, Iowa (Phone: AMherst 5-0013) 

MINNEAPOLIS 

Abbott Swartz 

74 Glenwood Ave. 

Minneapolis, Minn. (Phone; FEderal 8-7013)

OMAHA 

D.vron Hopkins, exhibitor at Glenwood. got 

a six-column photo and a plug for the 

movie. "Where the Boys Are." all for free 

in the Omaha World-Herald. Dick Osterholm. 

southwest Iowa reporter for the 

World-Herald. wTOte a feature on the 

town clean-up for a celebration and the 

accompanying photo showed the townsfolk 

and firemen washing down the streets and 

sidewalks. But the most dominant point 

in the p'cture was Byron's Rex Theatre, 

where the main swabbing activities were 

In progress . . . Hot. hot-weather note; 

On one of the stickiest and hottest days 

which haunted the Omaha area last week 

the air-conditioning went on the fritz in 

the unit which supplies the Allied Artists 

and Universal offices. 

the 

cancer 

nobody 

talks 

about 

takes more lives in this country than any 

other type of cancer. Because so many 

people ignore its symptoms. Or hope they 

wiil 

"go away." Or expect to do something 

"tomorrow." In short, th3y avoid the one 

thing that will help-seeing their doctors. 

For cancer of the colon and rectum can 

be cured in 3 out of 4 patients when 

discovered early and treated properly. Its 

danger signs—change in bowel habits or 

unusual bleeding-call for prompt medical 

examination. It may not be cancer, but only 

a physician will know. 

Every adult man and woman can have 

life-saving protection from cancer of the 

colon and rectum. An annual health checkup, 

including digital and proctoscopic exammations, 

can detect this cancer 

before any symptoms appear. 

Call your local American Cancer 

Society Unit for more information and 

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Sol Slominslty of the Liberty Theatre at 

Loup City was released from the hospital 

there last week after treatment for gastric 

ulcers Warren Hall, exhibitor at Burwell, 

. . . 

has resigned as county judge and is 

devoting a big share of his efforts to preparation 

for Nebraska's Big Rodeo coming 

up early in August. Hall ha.s long been one 

of the hardest workers in the production ct 

the attraction which draws visitors from 

many states. 

Bob Hirz, Warner city manager back from 

a vacation at Madden's Lodge on Gull 

Lake. Minn., was having a hard time getting 

down to earth in hot Nebraska last 

week. His daughter went water skiing for 

the first time and took to it like a veteran. 

Bob didn't water ski but he did fall out of 

the boat . . . Orville Dodds of the Burg 

Theatre at Stromsburg and his family went 

to Estes Park for a vacation. 

Norman Grint, owner of the Sun Theatre 

at Sargent, is one of the busiest men in 

these parts. In addition to operating the 

theatre. Norm is the rural mail carrier and 

. . . 

does aerial crop dusting—and he's hustling 

to catch up on his plane orders in thi.s hot 

weather Edward Opicinsky, who has 

the Strand Theatre at Newman Grove, suf- 

. . . Bill 

. . . 

fered a slipped disc recently 

Zedicker. exhibitor at Osceola, also is on ihe 

injured list. He does contracting and broke 

his foot when he slipped at a building site 

Rudy Dibbert. owner and operator of 

the Osmond. Neb.. Theatre, advertised the 

building for sale, with or without equipment. 

Frank Holllngsworth. who has the Holly 

Theatre at Beatrice, ribbed Bob Hirz of 

Warners for booking in a picture at the 

drive-in there at the same time Holliiigsworth 

was playing "Spencer's Mountain." 

Then Prank admitted that in the first 

three days "Spencer's Mountain" grossed 

as much as the "Music Man" did in a week. 

"And I thought 'Music Man' was big." he 

added. Commonwealth reported "Spencer" 

was big "all over the circuit" . . . Maurice 

Curran. owner of the Idle Hour Theatre 

and weekly paper at Greeley, said his son 

is going to St. Benedict's Monastery at 

Conception. Mo. 

Only a 

few exhibitors braved the heat to 

visit the Row last week, including Nebraskans 

Jack March. Wayne: Sid Metcalf. 

Nebraska City: Phil Lannon. West Point, 

and lowans Al Haals. Harlan: Arnold 

Johnson, Onawa: Byron Hopkins. Glenwood, 

and Jim Travis. Milford. 

LINCOLN 

ânager Dan Flanagan of the 84th and 

O Drive-In. after a week's run of the 

controversial film. "I Spit on Your Grave." 

has concluded there may not be too many 

dis.'âtlsflcd people in the world. His ads 

carried an offer of ticket admission refund 

to any dissatisfied customer within the 

first 30 minutes' showing of the film nightly. 

Two pairs of refunds were made—onr 

to nn older couple and the other to two 

young men. Dan suspects the latter pair 

really were testing the offer to see if it 

was bona fide. It was. 

Civic-minded Walt Jancke contributed his 

bit as a guest on the Joe Martin show over 

Lincoln station KOLN-TV on the night of 

July 15. He apparently saw to it that the 

motion picture industry was given its quota 

of credits on the late live special guest 

show in the way of a hilarious if noisy 

early Mack Sennett comedy rerun. It was 

especially picked to give another night 

guest, Ceylon's assistant commissioner of 

revenue Fernando, "an idea of Hollywood," 

according to emcee Joe Martin. Fernando, 

who knew better, went along with the idea 

as he and the audience watched the earlyday 

speedy reels. Jancke not only reminded 

the at-home audience that he's been in 

the motion picture business for 40 years but 

revealed that he was going to celebrate his 

"39th" birthday next week i21i. The Ceylon 

guest, on his part, explained his country's 

custom of families arranging marriages 

by horoscopes scientifically drawn 

up according to the hour, date and year of 

birth of the couple—a custom he might 

have been thinking could be employed 

here, especially in Hollywood. Ceylon, he 

did note, has a low divorce rate. 

More than just Nebraska friends and 

relatives had a chance to enjoy motion picture, 

television and Broadway star Inga 

Swenson during an early July visit to her 

former Omaha home as the house guest of 

her brother J. Richard Swenson. There are 

no movies like "The Miracle Worker" in 

Miss Swenson's immediate future but another 

Bonanza episode was scheduled for 

shooting soon at Paramount Studios. 

S. Roy Warner, president of Lincoln Local 

151. has volunteered to baby-sit the 

couple's 16-year-old bulldog Queenie 

during the first two weeks of August while 

Mrs. Warner visits relatives in Philadelphia 

and Delaware. Queenie. almost 

blind and deaf from her years, wouldn't do so 

well in strange new houses and around new 

faces, the Warners decided after a conference 

called in behalf of the aging but 

privileged pet. 

Members of Lincoln Local 151 had no 

more finished their sincere "welcome back 

on the job" greetings to Homer Hotchkiss, 

Varsity Theatre projectionist, than they 

heard of the misfortune suffered by an 

Omaha veteran projectionist, Charles 

Craig. The past Omaha Local 343 president 

suffered a heart attack. Hotchkiss 

was in a hospital for months following a 

November auto accident in Kansas en route 

to Florida. 

E. M. Gwin, Cooper's Lincoln city manager, 

and his family didn't see much of 

15-year-old Tom Gwin for several weeks 

before and during the annual four-night 

presentation of "Brigadoon," this season's 

Pinewood Bowl musical. Tom. a Lincoln 

High sophomore this fall, signed on as a 

props man and found, according to his dad. 

he had a demanding Job.

'Women of the World' 

Big Detroit Opener 

DETROIT—"Women of the World" 

proved to be a powerful newcomer at the 

Trans-Lux Krim, attracting returns that 

added up to a 220 per cent gross in its 

initial week. "Trma La Douce," in its 

fourth week here, continued to build 

amazingly beyond its opening week's figure 

and compiled 330 per cent for the 

seven days mider review. "Captain Sindbad," 

showing downtown with "The Slave," 

also was away ahead of average figm-es. 

"How the West Was Won" in its fifth 

month at the Music Hall appears headed 

for some new moneymaking records for 

Detroit. In its first 19 weeks, with 271 

performances counted, attendance hit 

234,106, with a gross of $447,000. According 

to Managing Director Russ Russo, this figure 

is higher than the total for the 35- 

week run of "Search for Paradise" and the 

31 weeks of "The Wonderful World of the 

Brothers Grimm," giving "West" a fair 

chance of approaching the 99-week alltime 

record of the pioneer of them all, "This Is 

Cinerama." The take of the present pictm-e 

has been boosted by 32 special morning 

"Youth Shows" which drew 36,078 school 

students. 


Adams Come Blow Your Horn (Para), 3rd wk 60 

Fox Coptoin Sindbod (MGM); The Slave (MGM), 

2nd wk 200 

Grand Circus The Girl Hunters (Coloramo); 

Murder on the Campus (Colorama) ..Not available 

Madison Lawrence of Arabia (Col), 

23rd wk Not Available 

Mercury Irma Lo Douce (UA), 4tii wk 330 

Michigan Bye Bye Birdie (Co!) Not available 

Palms—PT 109 (WB), 3rd wk Not available 

Trons-Lux Krim Women of the World (Embassy) 220 

Proof Group of about 30 suburban theatres 

A Gathering of Eagles (Univ), sundry second 

features Not available 

Movies Strong Competitors 

For Cincy Fun Dollars 

CINCINNATI—Movie attendance in all 

first-run theatres held up remarkably well 

this week, considering the terrific competition 

from baseball, summer opera and numerous 

other live attractions. Especially 

encouraging to the exhibitors was the 

strength of and the interest shown in the 

amusement bill which, with exception of 

two films, were all holdovers. 

Albee Come Blow Your Horn (Paro), 2nd wk. ..110 

Capitol How the West Was Won (MGM- 

Cinerama), 19th. wk 150 

Esquire The L-Shaped Room (Col), 2nd wk 160 

Grand Cleopatra (20th-Fox), 4th wk 225 

Guild Sparrows Can't Sing (Janus), 3rd wk 95 

Hyde Pork The L-Shaped Room (Col), 2nd wk. 150 

Keith Bye Bye Birdie (Col), 4th wk 125 

Palace A Gathering of Eagles (Univ) 90 

Twin Drive-ln King Kong vs. Godzilla (Univ) ..175 

Valley Lawrence of Arabia (Col), 15th wk 110 

Zeva 'Skee' Yovan Leaves 

Loew's After 15 Years 

From Southwest Edition 

MEMPHIS—Zeva "Skee" Yovan, manager 

of the Palace Theatre in Memphis for 

Loew's for the past seven years and of the 

Orpheum in St. Louis for eight years before 

that, has resigned from Loew's organization 

to take another theatre position 

in Memphis. He had been anticipating 

a transfer and did not want to leave 

Memphis. 

Replacing him at the Palace in Memphis 

will be Charles O'Dell, former assistant 

manager of the State Theatre for Loew's in 

New Orleans. O'Dell has arrived and 

taken over his new position and Mrs. O'Dell 

will join him next month. 

Jack Zide Salute to Open 

Michigan Allied Session 

DETROIT—A testimonial luncheon to 

Jack Zide, whose 20th anniversary as an 

independent distributor here was recently 

celebrated by probably the largest testimonial 

insert in Boxoffice ever published 

in this territory, will be the kickoff event 

for the annual convention of Allied Theatres 

of Michigan. 

This will be held on Wednesday, August 

14, at the Sheraton-Cadillac Hotel, and will 

be sponsored by Variety Club of Detroit, 

of which Zide is a former chief barker. 

Zide, in addition to Allied Film Exchange 

here, operates exchanges in Cincinnati, 

Cleveland, and Indianapolis. 

William Wetsman, convention chairman 

for Allied, and Irving Goldberg, present 

Variety chief barker, are cochairmen of 

arrangements for the luncheon. 

The general outline of events for the 

convention was announced by Wetsman 

Edward Small to Lens 

Trankie and Johnny' 


HOLLYWOOD—Production plans highlighted 

by a budget of $4,500,000 were unfolded 

here by producer Edward Small coincidentally 

with the announcement that 

he was bringing to the screen the two colorful 

characters, "Frankie and Johnny." 

Writer Donald S. Sanford has completed 

an adaptation which will permit a variable 

selection of top names from which to choose 

the two title characters; however, no decision 

has been made on this or distribution. 

Small releases through United 

Artists, but appears to be open for discussions. 

Wife of Arthur Chipman 

Killed on Alcan Highway 

DETROIT— Zella, wife of Arthur Chipman, 

retired upstate Michigan circuit owner, 

was killed in an automobile accident near 

Whitehorse, Yukon Territory, en route to 

Alaska. Russell Chipman, a son who took 

over operations last fall, flew north. Burial 

was in Greenville. Ai'thur Chipman was in 

the theatre business about 15 years, building 

up a circuit that included hardtop and 

diive-in houses in Greenville, Ionia, Big 

Rapids and Lakeview. 

TV Stars to Ohio Fair 

COLUMBUS, O.—The Ohio State Fair 

here August 23-September 2 will feature 

grandstand performances by cast members 

from three television series — the 

Beverly Hillbillies, the Real McCoys and 

the Virginian, Donna Douglas, Irene Ryan 

and Max Baer of the Hillbillies will appear 

the first four days of the fair. The 

McCoys and Virginian star Doug Mc- 

Clure will appear the final four days. 

Singer Johnny Mathis will appear August 

27, 28 and the Rotroff all-girl auto thrill 

show will appear on the 29th. 

• Competition for the Showman of the 

Year award on Wednesday afternoon. 

• A concessions seminar and demonstration 

of new theatre equipment. 

• Special Wednesday evening preview 

of a major feature, scheduled 'or release 

at Christmastime. 

• Celebrity luncheon Thursday with a 

lineup of civic and other leaders, glamor 

names of the show business and speakers. 

• Cocktail party and dinner dance 

Thursday evening with music by the Zan 

Gilbert Orchestra. 

Cooperating with Michigan Allied on 

the convention are Coca-Cola, Pepsi-Cola, 

Pep Lines Trucking Co., L&L Concession 

Co., National Carbon Co., Confection Cabinet 

Corp. and Motion Picture Advertising 

Service. 

Cleveland Stillman 

Sold to Parking Firm 

CLEVELAND—The first theatre to dim 

its lights in the downtown Playhouse 

Square area was Loew's Stillman Saturday 

(22) night. Once the self-proclaimed, 

and rightly, "the home of the pretentious 

photo play," it was bought by the Airport 

Parking Co., which will tm-n it into a 

360-car garage. 

Being next door to the Statler-Hilton 

Hotel, it already has a "built-in patronage." 

Several of the major department stores are 

in this area, too. 

The Stillman was bmlt by Emanuel 

"Uncle Manny" Mandlebaum in 1916, who 

was one of the founders of First National 

Pictures. The house was acquired by 

Strong, Laronge & Desberg prior to prohibition, 

later going to Loew's which built 

the State, Park and Granada and also 

had the Liberty. 

With divorcement and other changes, 

Loew's was permitted to hold only the 

Stillman, State and Ohio, all in Playhouse 

Square, the downtown theatre section. 

The initial picture in the Stillman was 

homemade — "Snow White," played by 

Cleveland kiddies and filmed on several 

outlying estates. The final one. closing 

after a 14-week run, was "Lawrence of 

Arabia." 

The theatres now in Playhouse Square 

are Loew's State. Loew Ohio, the Stanley 

Warner Allen, the Hippodrome (the 

largest house in Ohio) and the Palace, 

the Cinerama house now playing "How the 

West Was Won." 

Partial demolition and changes on the old 

Stillman will begin August 7. 

Installs SuperGlo Screen 

CLEVELAND—A Hmley SuperGlo screen 

is one of the major improvements this year 

at the Riverside Theatre. The installation 

of the screen was by Ohio Theatre Supply. 

BOXOFFICE July 29, 1963 ME-1

was 

. . John 

. . Jack 

. . John 

' 

an 

DETROIT 

The "Proof" Rroup of some 30 suburban 

theatres, headed by Aldeii Smith of 

Cooperative TJieatres of Michigan, made 

the first departure from their big scale 

testing of a new first-run distribution pattern. 

"To Kill a Mockingbird booked 

' 

in the 30 situations after it had enjoyed 

a run of 12 weeks—nine at the Mercury 

and three on a transfer to the Adams. 

A. Milo Dellaven. former manager of the 

Belmont and Grand, sends a typical oldtime 

"Milo-Gram •— a well-packed amusement 

section from the Los Angeles Times 

William "Uncle Billy" Graham has 

been appointed manager of the Lincoln 

Theatre for the Wisper & Wetsman circuit 

. . . David J. Kane, exploitation ex- 



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Glynn W. Smyly Appointed 

Tuscaloosa Ritz Manager 

From Southeast Edition 

TUSCALOOSA, ALA. — With the new 

Capri Theatre, formerly the Ritz, scheduled 

to open soon, Glynn W. Smyly has 

been appointed manager. He came here 

from the Charles Theatre, which is operated 

by the Wilby-Kincey Service Corp., 

in Montgomery. He has been with the circuit 

about five years. 

Smyly was graduated from the University 

of Alabama in January 1962 with a 

degree from the School of Commerce and 

Business Administration. He, his wife and 

their three-year-old daughter have established 

residence at 8 Abrams Court. 

COLUMBUS 

Qlfficulty in getting members of the city 

film review board to attend showings of 

films was back of a proposal by board 

chairman Victor Goodman that the requirement 

of five members be dropped to 

three. The proposal was defeated, 5-2, by 

city council. Goodman said he has had difficulty 

in getting five members to review 

films, many pleading "previous engagements." 

Board members receive no salary 

but are reimbursed for expenses. Ken 

Prickett. executive secretary of the Independent 

Theatre Owners of Ohio, spoke 

against the ordinance. He said costs of 

court actions in connection with appeals 

from board decisions would constitute 

heavy burdens on theatre operators. Councilman 

William Pornof told Goodman that 

perhaps new board members should be obtained 

if he cannot get five of the 15-member 

board to view a picture. 

The RKO Palace had a triple stagescreen-television 

show headlined by closedcircuit 

telecast of the Sonny Liston-Floyd 

Patterson title bout. Jimmie Luellen and 

His Novelaires presented a 25-minute stage 

show with a Sport-o-Rama on the screen 

. . . "Bye Bye Birdie" was becoming one 

of the biggest grossers in recent years at 

Loew's Ohio with a third big week. 

CINCINNATI 

^ 

surprisingly large group of Golden Age 

Club members attended the special 

summer party at the Albee last week. As 

the day was a "sizzler," the lemonade and 

cookies were very much appreciated and 

"Come Blow Your Horn" sent them away 

in a gay mood. 

Stewart Fox, son of Phil Pox, Columbia 

manager, in a letter to Dale Stevens, Post 

and Times-Star movie critic, indicated he 

isn't letting any grass grow under his 

feet in his ambition to become a film director. 

Stewart, a graduate of the University 

of Cincinnati, is in his second year 

of post graduate studies in the Department 

of Cinema at the University of 

Southern California. He also is an assistant 

manager at the Cinema Art Theatre 

in Los Angeles. 

Dave Wilson, 62, owner of the Wilson, 

Miami, W. Va., and a longtime exhibitor, 

died July 18 . . . Joe Alexander, RKO district 

manager, has been elected to the 

board of directors of "Cincinnati Unlimited," 

an organization whose main objective 

is to revive interest in this city's 

core area by presenting promotions and 

exciting attractions ... It was good to 

see Frank Schreiber, Universal salesman, 

back on Pilmrow after an illness of several 

weeks. 

Fay Brown, Paramount ledger clerk, has 

resigned to await a stork visit . . . Away on 

H 

U 

vacations this week were M. M. Berger, 

MGM office manager; bookers John Kallmeyer 

of 20th-Fox and Walter Merganthal 

of UA and Irene Marks, Warners receptionist. 

Mr. and Mrs. Fred May, Dry Ridge, Ky., 

and Prank Yassenoff, Columbus, who are 

infrequent Pilmrow visitors, were in last 

week. Other visitors included Lou Marks, 

MGM central division manager; Clem 

Perry, publicist for MGM's prt film; exhibitors 

Ed Hyman, Huntington, W. "Va.; 

E. D. Housley, Evarts, Ky.; Ohioans James 

Chakeres, Washington, C. H.; Ed Payne, 

Chillicothe; Jerry Jackson, Mount Holly, 

and Chalmers Bach, Brookville . . . Away 

during the week were Milton Gurian, AA 

manager, to Springfield, and E. G. Naegel, 

AIP salesman, to West "Virginia points. 

Ken Prickett, executive secretary of the 

Independent Theatre Owners of Ohio, and 

Charles Sugarman, a director, attended the 

ITOO board meeting at Sandusky . . . Rosemary 

Pearson, secretary to Ken Prickett, 

is vacationing in California ... It is reported 

that Walter Kessler, former manager 

of Loew's Ohio, is now general manager 

of the Herbert C. Rosener art theatre 

circuit on the west coast. Until recently, 

Kessler was manager of Loew's Warfield 

in San Francisco. The Warfield was sold 

by Loew's and is now operated as the Fox 

Warfield. 

It is rumored that two Columbus showmen 

are interested in acquiring a theatre 

in Lancaster, Ohio. 

THE BIG COMBINATIONS 

COME FROM 

Allied Film Exchange Imperial Pictures 

102i Fox Building 

2108 Payne Ave. 

Detroit, Mich. 

Cleveland, Ohio.

= Freedom 

buyinpr power. And also to help Americans participate 

in the affairs of their country. If you have a 

Plan in operation, why not do some extra promotinfr, 

particularly important if you have personnel 

turnover. If you have no Plan jroinjr, you'll jret all 

the help you need by calling your State Savings 

Bonds Director today, or by writing Treasury Department, 

U.S. Savings Bonds Division, Washington 

25, D.C. 

The one major element not shown in this "equation" 

of liberty is you. Liberty must be protected, preserved, 

and maintained by those who value it the 

most. That's why your company's help is needed, 

in the form of a Payroll Savinj^s Pl;.'.n for U.S. 

Savin^rs Bonds. Not just to "rai.se money," but also 

to encourage the kind of individual thrift that 

makes citizens more .self-reliant, makes communi- 

ties more independent, through a build-up of re.serve 

Keep Freedom in Your Future... U. S. SAVINGS BONDS 

Th« U.S. Covtrnmant do«« not poy (or thU odvtrttitmtnt. Th« Traoiitry Deparimsnl Ihonki, (or ihclr potrioliim. Th« Adverfiiing Council and Ihit mogozino. v!^ 

BOXOFFICE 


Intriguing Product 

Revives New Haven 

NEW HAVEN—The town was 

jumping 

for a change — Loew's College reopened 

after extensive remodeling and Bailey Theatres' 

Whalley staged a colorful premiere 

for Columbia's "Lawrence of Arabia." In 

addition, Universal bowed "A Gathering of 

Eagles" in at foui- theatres, day-and-date. 

The weather continued excessively warm. 


Bowl Drive-ln A bothering of Eagles (Univ); The 

Traitors (Univ) 110 

Lincoln The L-Shaped Room (Col), 2nd wk 115 

Loew's College Bye Bye Birdie (Col) 1 50 

Milford Drjve-ln The Longest Day (20th-Fox), 

suburban break, 2nd wk 1 20 

New Haven Drive- In A Gathering of Eagles 

(Univ); The Traitors (Univ) 110 

Paramount Come Blow Your Horn (Pora), 

2nd wk 135 

Post Drive-ln Hercules and the Captive Women 

(Woolner); The Magic Voyage of Sinbod 

(Filmgroup) 90 

Roger Sherman—PT 109 (WB) 1 20 

Summit Drive-ln West Side Story (UA), suburban 

break 1 00 

Whalley Lawrence of Arabia (Col) 235 

Westville, Whitney A Gathering of Eagles 

(Univ); The Troitors (Unjv) 105 

POLICE SAFETY FILM ON SCREENS—A safe driving featurette sponsored 

by the Massachusetts state police is being shown on theatre screens in New 

England as a result of the cooperation of the Theatre Owners of New England. 

Here the featurette starts on its round. Left to right: George Lawton, Brocktown 

Telephone Co. office manager; Frank Giles, commissioner of public safety; Wally 

Ellis, manager of the Skyvue Drive-In, and Bud Wass, Avon Drive-In, all of 

Brockton. 

'Mondo' Starts Fast, 'Irma' 

Still Strong in Hartford 

HARTFORD — Times' "Mondo Cane" 

got a handsome send-off, advertising and 

promotion-wise, for its Connecticut dayand-date 

opening at the Rivoli and Berlin 

Drive-ln. UA's "Irma La Douce" continues 

to astound trade and public alike; it is 

continuing to SRO business, despite heavy, 

humid weather that has sent thousands of 

metropolitan Hartford citizenry flocking 

to country and shore. 

Allyn The Girl Hunters (Colorama); Murder Can 

Be Deadly (Colorama) 70 

Art Cinema Surftide 77 (Olympic); Ursula (SR) ..100 

Berlin Drive-ln Mondo Cane (Times); The Day 

of the Triffids (AA), suburban break 200 

Cinerama How the West Was Won (MGM- 

Cineramo), 5th wk 1 60 

Cine Webb Irmo La Douce (UA), 4th wk 180 

East Hartford Drive-ln Flipper (MGM); The 

Slave (MGM), suburban break 90 

Elm Lawrence of Arabia (Col), 8th wk 110 

E. M. Loew's Bye Bye Birdie (Col), 2nd wk 120 

Loew's Paloce What a Woman! (SR); Violent 

Summer (F-A-W) 70 

Loew's Poll The Great Escape (UA), 2nd wk 90 

Manchester and Pike drive-ins (day-and-date) 

Tammy and the Doctor (Univ), suburban break; 

All the Fine Young Cannibals (MGM), 

revival 1 05 

Meadows Drive-ln The Longest Day (20th-Fox), 

suburban break, 2nd wk 1 65 

Rivoli Mondo Cane (Times); Please Turn Over 

(Col), revival 1 75 

Strand— PT 109 (WB), 2nd wk 115 

Pay TV Promotion Awaits 

Return of Vacationists 

HARTFORD—RKO General, backing a 

$10 million subscription TV experiment 

via Hartford's 'WHCT-TV (Channel 18), 

has dropped its large-scale, daily newspaper 

advertising for the remainder of 

the summer. 

Significantly, the station, at the season's 

start, suspended all rental charges 

for the summer months. 

The thinking, at least according to Filmrow 

somxes, seems to be that the people 

who regularly patronize pay -TV here have, 

in the main, flocked to shore and country 

for the warm weeks and it's useless to try 

to build any more listening impact until 

after Labor Day. 

At last count, subscribers totaled 2,600. 

The most frequently rumored figure needed 

to "break even" is 10,000. 

Mlklos Rozsa has completed the background 

score for MGM's "The V.I.P.s." 

Exhibitor's Open Letter 

Tells Theatres' Plight 

BRISTOL, R. I.—An open letter to "customers 

and friends" has been written by 

Joseph J. Modleski, owner-manager of the 

Pastime Theatre here and the Lyric Theatre, 

Warren, in an effort to keep his 

theatres open. 

"We must increase our customers or 

close our doors," Modleski said in the letter. 

"In behalf of our survival and the 

continuance of the two theatres, one course 

is left open and that is for you to become 

a customer again. Your children will 

like 

enjoy 

to have you join them and you might 

it." 

The theatreman pointed out the several 

difficulties besetting the motion picture 

theatre business, including TV competition, 

labor shortage, outside business and social 

activities of persons depended upon for 

patronage. He also underscored the continued 

increases in cost of operation. 

"Unlike the majority in business," he 

wrote, "whose commodity stays with him 

until sold, ours is deliverable one day, paid 

for and returned the next day—even if 

only from one to a dozen of you view it. 

"We have tried not to increase admission 

prices. For it would again hit the 

same few whose means are limited—and 

more customers are what we need. However, 

it is no longer possible for us to 

survive unless you, our former customers, 

help us to obtain increased revenue by 

your attendance." 

Interstate Buys, Reopens 

New Hampshire Drive-In 

SOMERSWORTH, N. 

H.—The Starway 

Drive-ln, which had been closed under its 

previous ownership, has been retm-ned to 

active exhibition following its purchase by 

Interstate Theatre Corp. from James Sayre 

jr., Salem attorney. 

Ernest Fitzgerald, Interstate manager, 

said that immediate plans for the Starway 

call for a complete remodeling just as 

soon as practical. Interstate also owns the 

Science Theatre and Rochester Drive-ln, 

both in Rochester, and several other New 

England theatres. 

Boston 'Beach Parly' 

For NE Exhibitors 

BOSTON—New England exhibitors were 

hosted at a "Beach Party" amid palm trees, 

white sand and everything "nautical" by 

James H. Nicholson, president of American 

International Pictures, at a special tradescreening 

at the Cinema, Kenmore Square. 

Accompanying the producer was Annette 

Funicello, who stars in "Beach Party" with 

Robert Cummings, Dorothy Malone and 

Frankie Avalon. Also in Boston for the 

screening, press luncheon and cocktail reception 

were Leon Blender, general AIP sales 

manager, and Milton I. Moritz, national advertising-publicity 

director. 

More than 165 exhibitors joined the fun 

with press, radio and television representatives 

at the lavishly decorated theatre and 

reception room at the Fenway Motor Hotel. 

Ai-ranging the affair was the Boston office 

contingent headed by Harvey Appell, branch 

manager; Art Moger, publicity director; 

Harold Levin, sales manager; and Joe Leahy, 

booker-sales. The Amber Room at the hotel 

was transformed into a veritable "beach." 

Exhibitors were given straw hats, photograph 

recordings and novelties tying in with 

"Beach Party." 

Acting Governor Francis X. Bellotti 

spoke at the affair and complimented producer 

Nicholson for "selecting Massachusetts 

in his first stop, since the Bay State is 

surrounded by beaches." 

Nicholson showed an AIP product reel 

with excerpts from forthcoming films. He 

was presented with a trophy by Robert 

Cohen, president of Randy Mfg. Co., for 

"promoting safety on beaches." Miss Funicello 

was made "honorary recruiting 

sergeant" for the U. S. Ai-my on her arrival 

at the airport in Boston and was mobbed 

by 10,000 fans at Revere Beach where a 

beach party was held in her honor. 

Hampton as Film Locale 

HAMPTON, CONN. — New York film 

producer William Claiborn has announced 

plans for filming a story backgrounded 

against this eastern Connecticut town. 

BOXOFFICE July 29, 1963 NE-1

Massachusetts Circuitman Bob Zeitz 

Asks Public to Support Family Fare 

BOSTON—Robert M. Zeitz, managing director 

ol Zeitz Theatres, has called on the 

public to support cultural and family-type 

entertamment. "Why don't those same 

people who are always criticizing the mass 

appeal type of film and are constantly 

Clamoring for the cultural and family-type 

entertainment support them when they are 

shown locally" he asked in letters to newspaper 

editors. 

His letter to the New Bedford. Mass.. 

Standard Times was reproduced with the 

following head: "Executive Says Public 

Fails to Support Good Film Fare." The 

Zeitz letter said: "This is the season of 

the "10 best' movie lists. The occasion is 

hardly a momentous one for Mr. Average 

Theatreman, who usually finds little relationship 

between the quality register of 

the film critic, and the cash register in 

the boxoffice. 

"There is frequently a wide divergence 

between what the critics like and what the 

public en masse buys. Listed at the top of 

every "10 best' polls were such films as 

•David and Lisa.' Long Day's Jouiney Into 

Night." 'The Miracle Worker.' 'The Ugly 

American.' etc. The so-called critics' pictures 

were financial disasters at the local 

boxoffice. National boxoffice leaders such 

as 'To Kill a Mockingbird.' 'Days of Wine 

and Roses.' 'Music Man,' etc.. also fared 

below par in this area. For the theatre 

operator, who adds up the boxoffice take 

at the close of each day, these lists don't 

seem very helpful as a guide to meeting a 

payroll and he may, understandably, either 

ignore them or glance at them with an illconcealed 

grunt. 

"After all. it's the likes of 'What Ever 

Happened to Baby Jane?' 'The Birds,' 'Diamond 

Head.' 'Son of Flubber' and others 

without great artistic pretensions that keep 

the bulk of movie houses running. Films 

f 

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made for the widest possible appeal are. 

and always will be, a real important part 

uf the film business, that part of it in 

fact without which the whole business 

would collapse. 

"As for this constant cry from the public 

for more family-type entertainment, it 

has got to the point where the theatre 

owner asks—where are you hiding when 

these family-type films are shown on local 

screens? With the exception of Walt Disney's 

productions, such fine family-type 

fare as 'Jumbo.' '40 Pounds of Trouble.' 

'The Courtship of Eddie's Father,' and 

countless others were not well received by 

the 

public. 

"The exploitable picture, the gimmick 

picture geared to specific masses of people 

such as teenagers, form a commercially 

necessary foundation of the industry. Many 

of these pictures are ignored outright by 

the critics. The only value of such a product 

is a commercial one. to be estimated by 

the accountants, not the critics. 

"As long as the public continues to patronize 

this type of film fare, and often 

passes up the wholesome ones, it can hardly 

heap all the blame on the movie industry. 

Why don't these same people who 

are always criticizing the mass-appeal type 

of film, and are constantly clamoring for 

the cultural and family-type entertainment 

support them when they are shown 

locally?" 

Webster Realizing Need 

For Local Movie House 

WEBSTER. MASS.--Somcthing unheard 

of here in more than a half century is 

going on this summer. Webster is without 

a iheatre—and people sorely miss it. 

This state of affairs developed last 

month when Loew's State, set off down 

a long corridor behind the big marquee 

on Main street at Tracy court, was closed 

for the summer by Manager Herman Claman. 

who went off to Auburn to devote 

all his time to the circuit's Auburn Drivein 

on Route 20. There are no drive-ins 

hereabouts for Webster patronage, so for 

the first time since longer than most folks 

can recall Webster families and young 

people on dates have to go out of town to 

find motion picture entertainment. 

Already townsfolk are looking forward 

to Labor Day and hoping that the Webster 

will reopen then or soon thereafter. 

Children Regret Closing 

Of Rockland, Me„ Knox 

Hi iC'KI.ANU. me. Two local younusters, 

David Cunningham and Nancy Low. bought 

the last tickets sold by the Knox Theatre. 

They were pictured in the Courier-Gazette 

sorrowfully presenting their tickets to theatre 

Manager Lawrence Dandeneau al llir 

door. 

The Knox, on Park street, was shuttered 

late last month due to insufficient patronage. 

The theatre first opened In 1910. 

Glenn Ford will star In the Ted Richmond 

production. "Company of Cowards, 

an MOM relea.se. 

GOVERNOR HONORS AIP — Gov. 

"Chub" Pcabody commended 

Endicott 

"The Young Racers." American International 

Pictures production, by presenting 

the Otto award to AIP for contributing 

the most in behalf of sports 

car racing in America. Harvey Appell, 

manager at Boston for AIP. accepted 

the honor for James Nicholson and 

Samuel .Arkoff, the producers. Seen 

at the ceremony in the state house at 

Boston were, left to right: Julian 

Rifkin, president of the New England 

TOA; Governor Peabody, Appell, and 

Floyd Stone, executive secretary of 

the Sports Cars Owners of America, 

Inc. 

Springfield Center 

To Include Theatre 

SPRINGFIELD — Irving O. Preedman, 

head of the Springfield real estate firm 

bearing his name, has disclosed plans for 

a $5 million regional shopping center on 

the Boston Post road. The 56-acre tract 

will include a motion picture theatre. Just 

what interests will operate the latter is 

yet to be determined. 

Max Gitberg Associates is serving as 

architects and engineers. Construction 

will start November 1. 

Installs Hurley Screens 

PEABODY. MASS.—Hurley screens have 

been installed in the Cinema I and Cinema 

II indoor theatres by Capitol Motion Picture 

Supply of New York City. One is a 

SuperOptica 29x63 '4 -foot screen: the other, 

the 16'2x36-foot SupeiGlo Hurley screen. 

The theatres are General Drive-In Corp. 

operations. 

Natalie Wood Into Wax 


HOLLYWOOD — Natalie Wood will be 

enshrined in wax for the Movieland Wax 

Museum as she appeared in "West 

Side Stoi-y," 

Quick Sefiifice 

Un'l Juil A Slogu With Filmack 

ll'« A Tradition • For B«»t Serrict 

S(ikI Filmack Your Neil Order For 

Special Ttailet^ 

\Z17 S. Woboth 

Chicago, IlllnoU 


NEW HAMPSHIRE Trend to Suburban Theatre Building 

Mew Hampshire theatre operators, especially 

those who operate the drive-in 

establishments, have been encouraged by 

reports that the summer vacation business 

has been booming thi-oughout the state, in 

spite of fickle weather, and appears headed 

for an alltime record. The situation was 

described by John Dlneen, proprietor of the 

famed Hampton Beach Casino, as "fantastic." 

Peggy Cass, who originated the role of 

Agnes Gooch in the Broadway hit, "Auntie 

Mame," and had the same role in the successful 

movie version, made a personal 

appearance in "She Didn't Say Yes" at 

the Lakes Region Playhouse in Gilford. 

Another actress also well known to moviegoers, 

Joan Caulfield, was costarred. 

Two showings of "The Silent World," 

Jacques Coiasteau's Academy Award-winning 

underwater documentary film, were presented 

at the Ship Theatre at Wentworthby-the-Sea 

Hotel in New Castle July 24. 

The program was arranged as a benefit for 

the Radcliffe club of New Hampshire 

scholarship fund to enable a New Hampshire 

girl to attend Radcliffe College. 

Seldom has a stage attraction proved 

more of a hit at a New Hampshire drivein 

than did the Brandywine Singers and 

other folk artists at the first "Hootenanny 

Show" at the Bedford Grove Drive-In. 

The Brandywine group, formed by students 

at the University of New Hampshire, 

including three Granite Staters, has 

become nationally famous and will appear 

this fall on such television programs as the 

Bell Telephone Hour, the Hootenanny program 

and the Jackie Gleason show. They 

also record for Joy Records. 

VERMONT 

The state premiere of "The Longest Day" 

was held at the Burlington Drive-In 

theatre, where the management announced 

a special admission price of $1.25, with 

children under 12 years old admitted free. 

A new use has been found for attendance 

at a drive-in theatre in Winooski. When 

a 12-year-old South Burlington boy returned 

home seven houi-s after he had 

disappeared following a reprimand from 

his father, he reported he had stopped at 

the outdoor theatre "to see a movie and 

think." He telephoned his parents from 

the drive-in that he had decided to come 

back. 

Cron to SIB Productions 


HOLLYWOOD — Walter Bien, president, 

reports John B. Cron has joined SIB Productions 

of New York as vice-president in 

charge of sales. Cron formerly was executive 

vice-president of Robert Lawrence Productions, 

sales manager of the NBC film division 

and managing director of Screen 

Gems in Europe. SIB has executive offices 

and editing facilities at 609 Fifth avenue 

in New York and is affiliated with SIB 

Productions, Paramount Studios, Hollywood. 

Gives Industry New Career Appeal 

By ALLEN M. WIDEM 

NORTH ADAMS, MASS.—Is there an 

assured, profitably rewarding future for a 

young fellow thinking about an adult, fulltime 

career in motion picture exhibition 

these days? 

"Yes!" asserts Francis J. Faille, newly 

appointed executive assistant to Samuel 

Goldstein, president of Western Massachusetts 

Theatres, the largest independent theatre 

circuit in these picturesque western 

New England hills (18 theatres). 

"I say, 'yes,' because I strongly believe 

that anybody who wants to come into the 

business—even dui-ing these times when 

those predictors of dark and dire prospects 

for small and big city exhibition are arrogantly 

'shooting off their mouths without 

really thinking—SHOULD be encouraged." 

KNOWS SMALL TOWNS, CITIES 

Faille, continuing to headquarter at the 

Paramount Theatre in this Berkshire community, 

knows what it means when someone 

asks about smalltown exhibition as 

well as metropolitan showmanship. 

He told this Boxoffice correspondent 

that the greatest argument can be indeed 

projected against a young man's entrance 

into exhibition. "At the same time, the 

advantages of steady employment, of the 

excitement attendant to selling a pictui'e 

and seeing the lines queueing up at the 

boxoffice are something not readily discernible 

in merchandising, for example." 

He admitted that it's very easy indeed 

to "knock" motion picture exhibition as 

a career. 

"The people who seem to take great delight 

in such practice point to the closings 

of the smaller-town theatres, of the shutting 

down of the subsequent-run houses in 

even the bigger towns. 

THEATRES TO SUBURBS 

"Yet, these same people fail to realize 

that America—and this applies to western 

Massachusetts as well as western New 

York— is tui-ning to suburban living as 

never before. And it follows, very realistically, 

that entertainment, as well as shops, 

stores, et al, have to go 'with the crowd.' 

This explains the tremendous growth in 

shopping center theatres, in suburban and 

outlying region drive-in theatres. 

"Theatre construction, new projects in new 

regions on the general periphery of metropolitan 

cities, will mushroom as never before 

in the Sixties and far beyond. And 

it's a wise showman who remembers his 

crowds are driving greater distances." 

Francis Faille strongly feels that greater 

promotion stress should be paid to suburbanites—advertising 

geared to the fact that 

a downtown, first-run theatre, for example, 

is so many miles, or so many 

driving minutes, from a suburban community. 

He doesn't feel that the downtown, first 

run should be blithely "written off" as obsolete, 

merely because the city population 

rosters are dwindling. He adheres to the 

philosophy that a suburbanite sufficiently 

induced to drive into town WILL drive 

into town. It means advertising, it means 

promotion, it means persuasive tactics that 

are applicable to individual situations, individual 

theatres. 

With characteristic optimism. Western 

Massachusetts executive Faille has little 

patience with the showmen, either on the 

Goldstein payroll or working for other 

theatre circuits, who say, in effect, that it 

doesn't mean much to try to jell" suburban 

' 

dwellers on trekking into the cities for 

' 

motion pictures. 

He feels that cooperative measures, advertising-wise, 

with merchants, restaurants, 

automobile dealers, gasoline service stations 

I in truth, people who deal with 

people on-the-go), can mean much to 

convince subui'banites that "getting out to 

a movie" for the evening will reduce some 

of the inevitable monotony attendant to 

"living in the country," the charms, the 

isolation and relaxation atmosphere notwithstanding. 

But the theatre manager himself, basically, 

must believe in his product—motion 

pictures—and sell the product, aggressively, 

imaginatively. There are no short-cuts to 

enthusiasm. 

Francis Faille started his industry career 

in 1931, as assistant to Claude Frederick 

at the Garden Theatre, Greenfield, Mass. 

By 1934, he was at the Strand, Pittsfield, 

Mass., as manager, and from that 

point he's moved upward and onward, always 

within the Goldstein sphere of operations. 

"Sam Goldstein," he told Boxoffice, 

"is the kind of theatre owner who tells 

his managers to run their theatres as 

managers, not as pencil-pushers, or daydreamers. 

This is the philosophy that spells 

boxoffice!" 

Faille became manager of the Palace, 

Pittsfield, in 1936, and moved to the Paramount, 

North Adams, three years later. 

He will continue to be based here in 

North Adams. 

He and Mrs. Faille have three childi'en. 

Edward Ruff Will Handle 

Releases for Governor 

NEW YORK — Edward Ruff Film Associates 

has been named the representative 

for Governor Films in the Boston and 

New Haven exchange territories, according 

to Dave Emanuel, president. 

Governor pictures involved in the deal 

are "Carry On Nurse," "Carry On Sergeant," 

"Carry On Constable," "Doctor in 

Love," "Incredible Petrified World," "Teenage 

Zombies," "Get On With It" and the 

latest release, "Carry On Regardless."

a 

Smith 

. . Alfred 

I 

. . . The 

and 

. . The 

. . . Maine 

Nutmeg Circuit Joins 

New Theatre Builders 

NEW HAVEN — Connecucius 

Fairfield 

County, already announced for a new theatre 

project joint venture by Lockwood 

I 

& Gordon Enterprises and Samuel H. Rosen 

for Norwalki. is to have a second facility. 

The Nutmeg circuit, operating the 

Lincoln and Crown. New Haven: Fine Arts. 

Westport: Norwalk, Norwalk: and County 

Cinema. Fairfield, has disclosed plans for 

a 600-seat motion picture theatre as part 

of the Gateway Shopping Center in Wilton, 

at present theatrcless. 

Town residents, urging planning-zoninc; 

commission approval for Nutmeg 

i 

owned by 

Leonard Sampson and Robert Spodicki. 

asserted that at present Wiltonites have 

to travel 20 and 30 miles to see a film. 

HARTFORD 

JTic de luxe 750-seat Buinside Theatre. 

East Hartford, built by partners Morris 

Keppner and Barney Tarantul a decade 

ago. will become a first-run outlet 

August 21. with the Connecticut premiere 

of Universal's "The Thrill of It All." The 

Keppner-Tarantul theatre prides itself on 

having one of the largest individual theatre 

parking lots in the region. In recent years, 

the theatre, booked by Brandt, New York, 

has concentrated on top-quality subsequent-run 

releases. 

Philip 

Keppner, son of the Morris Keppners. 

is whiling away these summer days 

and nights as a backstage technician 

Mights) at the Tappan Zee Playhouse in 

Nyack. N. Y. . Alperin. Meadows 

i 

Drive-In Management Co.i. set up 

a display of Air Force equipment through 

the local recruiting base, for Universal's 

"A Gathering of Eagles." Reserve representatives 

were on hand to explain various 

facets. 

Mrs. Margaret A. Mortenson. SW Capitol. 

Willimantic. lined up quite a "coup" through 

the good graces of the Willimantic Daily 

Chronicle. She arranged to award free 

theatre passes to three top participants 

each W'eek of a five-week ciiculation campaign. 

The carriers' names, plus the fact 

that the theatre is providing the gratis 

service, are getting a "good play" in the 

newspaper. Moreover, the recently conducted 

Red Cross bloodmobile campaign in 

the Willimantic region, the theatre providing 

guest tickets to participants, went 

well over the top, Mrs. Mortensen proudly 

notes. 

Sea Princess Candidate 

ROCKLAND. ME. — Mary Ann Welch, 

daughter of Mr. and Mrs. Richard C. 

Welch, is being sponsored by the Boston 

& Rockland Trucking Co. as a Sea Princess 

in the 17th annual Maine Seafoods Festival, 

which will be held here August 2-4. 

Her father is projectionist at the Rockland 

Drive-In. 

Allied Artists' "The Boston Strangler" 

will be produced by Samuel Bischoff and 

David Diamond. 

NEW HAVEN 

^he Perakos Hi -Way, Bridgeport, playing 

20th-Fox's "The Longest Day." hosted 

the Scarlet Knights, Bridgeport's fire department 

junior bugle and drum corps, 

on a lot opposite the theatre. The stunt 

was arranged by James Landino. theatre 

manager . opening night of Columbia's 

"Law^rence of Arabia" at the Bailey 

Whalley was sponsored by the New Haven 

Democratic Women's club. 

Redstone Theatres' Milford Drive-In, 

playing Buena Vista's "Savage Sam," gave 

away several puppies to youngster patrons 

Perakos State, Jewett City, is 

closed temporarily. It is reported the company 

will resume operations shortly on a 

weekend policy. 

MAINE 

phe Lewiston Drive-In gave high-flying 

kites to the first 100 children attending 

a program which featured the MGM hit. 

"Flipper. 

" the same production firm's 

" 

"The Slave people were given 

another opportunity to see a film actress 

in person when Faye Emerson appeared 

at the Kennebunkport Playhouse in the 

Noel Coward comedy, "Hay Fever." 

MGM's "The Seven Paces of Dr. Lao" is 

based on Charles Pinlay's "The Circus of 

Dr. Lao." 

Translation for Paleface: 

"Don't waste time with old-fashioned 

way sending message. BEST way to 

SELL used equipment, find HELP. SELL 

or BUY theatres, is with 

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' 

Vancouver Programs 

Draw Heavy Support 

VANCOUVER—Who could call business 

anything but thriving when six out of 

eight first-run theatres report "good" ratings 

for their offerings? Even the two 

houses that didn't rate their boxoffice 

take as "good" at least did average business. 

Leading the pleasing week's business 

were "Lawrence of Arabia" with capacity 

business in its 18th week at the Odeon and 

"How the West Was Won," enjoying a 

"Very Good" week at the Strand. 

Capitol Spencer's Mountain (WB), 2nd wk Fair 

Odeon Lowrence of Arabia (Col), 18th wk. Capacity 

Orpheum Summer Holiday (IFD) Good 

Park The Fast Lady (SR), 3rd wk Average 

Stanley Cleopatra (20th-Fox), 2nd wk Good 

Strand How the West Wos Won (MGM-Cinerama), 

1 5th wk Very Good 

Studio The Wrong Arm of the Law (IFD), 

3rd wk Good 

Vogue The Great Escape (UA), 3rd wk Good 

Lively Business Pace 

Holds in Montreal 

MONTREAL— "Cleopatra," at the Alouette 

Theatre, paced good attendance at the 

leading Montreal motion picture theatres 

in the week under review. "Lawrence of 

Arabia" at the Seville maintained excellent 

boxoffice power while "How the West 

Was Won" at the Imperial also attracted 

good crowds. Other theatres also enjoyed 

good business. 

Alouette Cleopatra (20th-Fox), 4th wk Excellent 

Avenue Mix Me a Person (SR), 2nd wk Good 

Capitol The Nutty Professor (Para), 3rd wk. Good 

Cinema Ploce Ville Marie The Four Days of 

Naples (MGM), 2nd wk Good 

Dorval Theatre (Red Room) The Ugly American 

(Univ), 2nd wk Good 

Dorval Theatre (Salle Doree) Ben-Hur (MGM), 

return run, 3rd wk Good 

Imperial—How the West Wos Won (MGM- 

Cinerama), 16th wk Excellent 

Kent Yojimbo (SR), 2nd wk Good 

Loew's Hud (Para), 4th wk Good 

Palace Bye Bye Birdie (Col), 3rd wk Good 

Seville Lawrence of Arabia (Col), 1 7th wk. Excellent 

Snowdon Letters of a Novice (SR) Good 

Westmount Condemned to Live (SR) Good 

'Cleopatra' Toronto Leader 

Through Flourishing Week 

TORONTO— "Cleopatra" was easily the 

business leader in its fourth week at the 

Famous Players University while two new 

features fared nicely, these being "Irma 

La Douce" at the Uptown, which had the 

added benefit, of personal attendance by 

Toronto's popular actor Lou Jacobi, and 

"The L-Shaped Room" at the Hyland. "The 

Great Escape" had good support in a third 

week at the Carlton. 


Carlton The Great Escape (UA), 3rd wk 110 

Eglinton How the West Was Won (MGM- 

Cineroma), 1 7f h wk 100 

Hollywood Bye Bye Birdie (Col), 4th wk 100 

Hyland The L-Shaped Room (Col) 115 

Imperiol The Nutty Professor (Para), 2nd wk. ..105 

Loew's Dr. No (UA), 4th wk 100 

Tivoli Come Blow Your Horn (Parade), 4th wk. 105 

Towne Murder at the Gallop (SR), 2nd wk 105 

University Cleopatra (20th-Fox), 4th wk 135 

Uptown Irma La Douce (UA) 115 

Ontario Censor Ratings 

TORONTO—The Ontario Board of Censors 

placed "The L-Shaped Room" in the Restricted 

Attendance category while Cleopatra, 

L'Avventura. n Grido and Swindle 

were classified Adult Entertainment. 

The board noted change of titles for three 

features: Black Sheep to Dr. Cadman's 

Secret, Voodoo Island to The Silent Death, 

and Amorous Prawn to Girls Take Over. 

Canadian Theatre Offers 

Broad Summer Service 

The customers retmn in the evening 

MIDLAND. ONT. — The Roxy Theatre 

here is providing a summer service to vacationers 

in this area. Too few telephones 

and too many appointments have converted 

the manager's feminine assistant into a 

town receptionist. The summer dwellers 

bring their problems to the assistant who 

arranges everything from beauty parlor 

appointments to horseback riding schedules. 

to attend the theatre. 

TORONTO 

H veteran of the film industry here, 

George H. K. Mitford, died at his home 

in subui'ban Leaside. He leaves his wife, 

two sons, a daughter and nine grandchildren. 

A former newspaperman, he was 

long Canadian editor of Pox Movietone 

News and active in publicity work . . . The 

Motion Picture Theatres Ass'n of Ontario 

has added two new members, the Don Mills 

Theatre recently opened by Barry Theatres 

in the Toronto area and the North 

Bay Drive-In, now operated by Canadian 

Odeon. 

National Film Board's "Anniversary," 

made for the golden jubilee of film theatres 

in Canada, has already been seen by more 

than 250,000 persons, it is estimated by 

Columbia Pictm-es. distributors of the 

short . . . Toronto Mayor Don Summerville 

again aided police in the arrest of a man 

who was spotted when removing a coin 

box from a telephone booth. The mayor 

recalled he often helped the law when managing 

the Prince of Wales Theatre on Danforth 

avenue. 

"Bye Bye Birdie" is doing right well in 

the Toronto territory, having been held a 

fourth week by Manager Len Bishop at 

the Hollywood here. It was also continuing 

a fom-th week at the Tivoli in Hamilton 

and was good for a second week at the 

Breezes Drive-In, Brantford . . . The huge 

Maple Leaf Gardens in Toronto used its 

Eidophor projector and 40-foot screen for 

the Liston-Patterson fight at prices scaling 

from $4 to $6. Loew's Uptown showed 

the fistic encounter on closed TV circuit at 

a flat $5. 

Apparently because of racial differences 

on this continent, Pi-oducer Jack Arthur of 

the grandstand show at Toronto's Canadian 

National Exhibition August 19-September 

2 has ruled that a minstrel show number 

Charlie 

will be done in white face . . 

Stephenson, one of the originals 

. 

with Nat 

Taylor's 20th Century Theatres, has been 

ordered back to a Toronto hospital because 

of a lingering illness. 

The historic court house at Niagara-onthe-Lake, 

Ont., has been converted into a 

350-seat theatre. It is under the direction 

of Brian Doherty. 

Dennis Morgan's Daughter Weds 


HOLLYWOOD—Kristin Morner. daughter 

of Dennis Morgan, married John Joseph 

Kennedy of Berkeley Satui-day, July 13, in 

Wylie Chapel of Hollywood First Presbyterian 

Church. The father gave the bride 

away, two brothers were ushers. The bride 

and groom will honeymoon in Canada, take 

up residence in Berkeley. 

MONTREAL 

gona Arsenault, Quebec provincial secretary, 

has appointed Roland Rainville 

as codirector of the Quebec Film Board. 

Rainville will have executive responsibility 

under the immediate authority of Andre 

Guerin, director of the board and president 

of Board of Film Censors. Rainville has 

wide experience in the film industry, having 

been for eight years with the National 

Film Board as regional representative and 

more recently as commercial director in 

Quebec province . . . Roland Ladouceur 

has been appointed deputy director of distribution 

at National Film Board. He 

joined NFB in 1953. He has been treasurer 

of the Canadian Federation of Cine Clubs 

and is at present a member of the executive 

board of the Canadian Film Institute. 

Armand Belanger has been chosen president 

of Montreal Moviemakers. Other officers: 

Fred LeClaire, past-president; Conrad 

Poirier, vice-president, editor and 

librarian; Fred Turner, treasurer and publicity 

chairman; H. Cherrington, secretary; 

Pauline Fellows, social director; Andre 

Spindler, program director, and Josef Reiter, 

club producer. 

The Loew's Theatre has sold its pipe 

organ to a lover of classical music at St. 

Jerome, J. R. Houle. He said he became 

owner of the collector item through Dr. 

Lawson of Montreal, who several years 

ago bought the organ of the Papineau 

Theatre . . Olivia de Havilland and Corinne 

. 

Calvet stopped here en route from 

Paris to Hollywood. Miss de Havilland was 

accompanied by her 13-year-old son Benjamin 

Goodrich. She had been in Paris 

to do some sound takes for her latest film. 

Speaking delightful French, Miss de Havilland 

charmed the local press boys. Miss 

Calvet said she was going to Hollywood 

to take part in a television series. Asked 

how TV compared with films. Miss Calvet 

said, "It separates the amateurs from the 

professionals." 

A strong: plea was made publicly here for 

the Quebec government to allow operation 

of drive-in theatres. Phyllis Mass said it 

is high time government authorities realized 

that drive-in movie theatres should 

be allowed to operate. She called attention 

to the fact that Montreal and Quebec 

province citizens by the thousands drive 

into New York state to patronize the driveins. 

Michele Mercier in 

'Global Affair' 


HOLLYWOOD—Michele Mercier, one of 

France's top acting and dancing stars, arrived 

from Paris to portray the leading 

feminine role opposite Bob Hope in "A 

Global Affair," Hall Bartlett production in 

association with Seven Arts for MGM. 

Prompt theatre service

. . Local 

. . Wilf 

. . The 

VANCOUVER 

Ddlitrt Uauphinee, projectionist at tlie 

ypc ilu'atre in New Westminster, 

nearly lost the sight of one eye when a 

carbon arc accidentally ignited while he 

was looking at it. It was a touch-and-go 

matter for awhile ... A son named Michael 

John was born to Jack Senior, manager 

here for the Harlan Fairbanks popcorn 

and concessions company, to go with 

a daughter who is about a year old. 

Retired 

Jack Mawson. a booth worker who has 

been ill. is reported much improved after 

an operation and therapy . . . 

ill . . Back 

projectionist Jack Lucas was . 

at work were Les Walker and Phil Deringer 

of Local 348 . . . Peter Reveen. the 

stralian hypnotist who packed the 

Au- 

Orpheum 

last year, will put on his show at 

the Queen Elizabeth in September. 

The mother of Dave Fairleigh was here 

on a visit from Seattle. Dave operates the 

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970 DAVIE STREET VANCOUVER, B.C. 

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These mochines ore superior to any European 

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BOXOfflCI 

Dominion Theatre Equipment here, which 

is owned by the senior Fairleigh who has 

a similar business in Seattle . 

348 

is prepared to demand double time for projecting 

at Sunday shows. Although legalized 

by the city and provincial governments 

some time ago. only two theatres 

now are presenting movies on Sunday. 

Wally Hopp, former FPC manager here, 

was back on a visit from the California 

town where he now is running a theatre. 

He now has a family . Little 

of the Majestic here also has a motor court 

at White Rock between here and Seattle 

The mother of the Pantages theatre 

. . . 

family now lives in a rest home here in 

her 98th year. Of her 13 children, George 

is a booker for a California circuit, and 

Lloyd is in the booth at the Studio Theatre 

here. Others are in the cafe business. 

Art Lorimer, former FPC manager who 

lives in Long Beach. Calif., was along the 

Row looking up his friends . Theatre 

Under the Stars was enjoying crowds 

for a change. "Caiousel" packed em in. 

Nizer's 'My Life in Court' 

Set As Film and Play 

HOLLYWOOD— "My Life in 

Court." the 

book by attorney Louis Nizer. contains 

enough material to allow both a .screenplay 

for a feature film, and a stage play to 

get under way at the same time, on different 

topics in the book. 

Van Heflin has been sigiied by producers 

Roger L. Stevens and Joel Schenker to star 

on Broadway this fall in the sequence about 

Quentin Reynolds winning a suit for libel 

against Westbrook Pegler. titled, "Libel." 

The stage adaptation of this section is 

written by Henry Denker and will be directed 

by Sam Wanamaker. 

The other part of the book concerning 

the persecution of writer John Henry 

Faulk, who was placed on a broadca.sting 

black-list until cleared by attorney Nizer. 

is to be made into a film. 

Joan Crawford plays the starring role of 

Lucy in Columbia's "Strait-Jacket." The 

screenplay was written by Robert Block. 

ZONE 

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ItHE nation Al FIIM WEEKLY 52 issues a year 

825 Von Brunt Blvd., Konios City 24, Mo. 

STATE.. 

Deluxer at San Diego 

Opened by Statewide 


SAN DIEGO—Statewide circuit's most 

luxurious theatre, the 1.050-seat Cinema 

21 built at a cost of $750,000 in the heart 

of a vacation motel cluster here, was 

opened Friday il9i with a flourish of festivity 

as impressive as the Cinema 2rs 

architecture. 

The San Diego Fine Arts Society, sponsor 

of the benefit opening: the U.S. Marine 

Corps, city officials headed by the mayor, 

and a delegation of industry notables flown 

from Hollywood by Fred Stein, president of 

Statewide Theatres, gave color and importance 

to the premiere. 

The prominent guests and audience of 

first-nighters saw "55 Days at Peking" 

after the ribbon-cutting. After the show, 

all guests were entertained at a dinner. 

Crowds jammed the entry way as 

Charlton Heston and his wife. Janet Leigh 

and party, the James Garners. Tony Bill 

and his wife, Marvin Miller. Jim Mitchum. 

Victor Buono and others of the HoUywôod 

party arrived. 

The Cinema 21 is located at Hotel Circle 

in the Mis.sion Valley section. The theatre 

has lobby chairs imported from 

Denmark, stained glass windows and a 

famous local artist Jim Hubbell was commissioned 

to do a free form piece of sculpture 

for the lobby and a plastic decorative 

screen for the focal point behind the concession 

counter. The entirely round theatre 

is set off by a beautiful circular all 

glass lobby surrounding two-thirds of the 

theatre and is 180 feet in length. 

Parking facilities for over 400 cars has 

been provided along with a gorgeous display 

of trees, shrubs and flowered landscaping 

completely surrounding the theatre. 

Cinema 21 is claimed to be the first and 

only theatre in America constructed for 

the showing of all types of motion picture 

entertainment from Cinerama to Todd- 

AO. 70mm. CinemaScope and 35mm films. 

Perfect surround-stereo sound has been installed 

and a 74x40-foot super-widescreen 

is featured. 

The entire auditorium is draped from 

floor to ceiling, and all loge type seating 

has been installed using the same style 

chair as installed in the Lincoln Center of 

Performing Arts in New York City. Each 

row of seats is on a raised tier and 

staggered for the most perfect vision to the 

screen of any theatre In the country. 

Plan Peace Film Festival 

In Los Alamos. N. M. 

f rum Western Edition 

LOS ALAMOS. N.M.—In this small town 

in the mountains that was the birthplace 

of the Atomic Age. plans are being formulated 

to present the first annual International 

Peace Film Festival. The proposed 

dates for the festival are November 9-11. 

Awards will be offered in most of the 

usual categories, with a special award to 

the feature, or short subject, that best 

furthers the cause of peace. Entries in the 

Los Alamos International Peace Film Festival 

are being solicited now. Inquiries 

should be directed to Robert W. Kunce. Box 

748. Los Alamos, N.M. 


Million-Dollar Twin 

For Newlon, Mass. 

From New England Edition 

BOSTON—Plans for another twin theatre 

in this area were revealed when New 

England Drive-In Theatre Corp. petitioned 

the city of Newton for a zoning change that 

would permit construction of a $1,000,000 

twin theatre on Route 9. near Langley 

road, Chestnut Hill. 

A public hearing will be held. New England 

Drive-In told the aldermanic claims 

and rules committee of Newton that the 

proposed facility would contain two theatres 

in one building. The same feature 

would be shown in each theatre, but the 

screening times would be staggered. 

Haley Brothers Marking 

50 Years With Frontier 


ALBUQUERQUE—The only known set 

of brothers in the theatre business in New 

Mexico contribute a total of more than 

50 years of experience to the management 

of five theatres in two communities in 

the southern part of the state for Frontier 

Theatres. The two are Al and B. L. "Bernie" 

Haley, Texas-born brothers who have 

been with the chain since the mid- 1930s. 

Their employment, in fact, dates back to 

the time when Frontier was part of the 

Griffith Amusement Co. circuit of Oklahoma 

City and was headed by the three 

Griffith brothers, L. C, H. J. and the late 

R. E. 

The Haley boys started with the Griffiths 

in Clarksville, Tex., where Bernie worked as 

a combination doorman-janitor and music 

changer. Al served in a similar capacity, 

and also filled in occasionally as a substitute 

projectionist. 

Aside from about seven years away from 

Frontier, the Haleys have been employed 

steadily by the firm. Al tried his hand for 

a couple of years with a drygoods firm, 

and Bernie worked for a five-year period 

with another southwestern chain. 

Al, the elder of the two—he's 51, has 

been city manager for Frontier for the 

past year in Carlsbad in charge of the 

Fiesta Drive-In and the Cavern and Mexican-language 

Cactus theatres. 

Bernie, 50, Is Frontier's city manager in 

the nearby town of Lovington where he 

helms the Lee Theatre and the Wildcat 

Drive-In. 

The Haley brothers, lifelong theatremen, 

are active in the New Mexico Theatre Ass'n, 

and find the yearly conventions one sure 

place to hold a family reunion. They were 

both active in the recent convention held 

in Albuquerque. 

Steeleville Webster Adds 

Air Conditioning Unit 


STEELE'VILLE, ILL.—Installation of a 

new cooling system has been completed in 

time to build summer attendance at the 

Webster Theatre. 

H. E. Webster, owner of the theatre, said 

the air-cooled system formerly employed 

has been replaced with a refrigeration and 

dehumidifying type. The 40-ton capacity 

of the new system cools the theatre to a 

comfortable degree even when it is filled 

with people on a hot, humid day. 

OTTAWA 

^heatres in Ottawa are getting important 

pictures for the summer trade which 

has been increased by a record flow of 

tourists, principally from the United States, 

who are attracted by the picturesque shopping 

mall, morning military parade on Parliament 

Hill and scenic driveways. The 

array of theatre attractions includes "The 

Longest Day" at the big Capitol, "The 

Great Escape" at the Elgin, "The Wonderful 

World of the Brothers Grimm" at the 

Regent, "55 Days at Peking" at the Britannia 

Drive-In, "Lancelot and Guinevere" at 

the combined Elmdale and Somerset, and 

"Hud" at the Rideau, as well as "LawTence 

of Arabia" in a long run at the Nelson. 

Never before have local theatres had so 

many special features in hot weather and 

no complaints are heard. 

Police in the neighboring city of Hull 

took a hand in the flourishing series of 

bingo nights by calling a halt to the game 

Monday night < 15 1 , when a large crowd 

of would-be players were turned away at 

. . 

the door of the hall. The sponsoring organization 

complained that the games had 

been held regularly for years without 

hindrance . The heavyweight championship 

bout between Liston and Patterson 

was given free by closed-circuit telecast 

from Las Vegas to all Cable Vision subscribers 

in Cornwall. 

The Aladdin Drive-In joined other theatres 

in Ontario in presenting a "Best of 

Hitchcock" double bill. The top picture 

was "The Birds" . . . The revival of "Mom 

and Dad," which has been making the 

rounds in this area, was featured at D. B. 

Stapleton's Centre here, managed by Frank 

Gallop. Prices for the pictui-e, plus lecturer 

Elliot Forbes, were 75 cents for matinees 

and $1 at night. 

The Rialto, a neighborhood house of 530 

seats operated by B. Swedlove, has been 

getting plenty of juvenile business. The 

theatre had lineups last week for a program 

of three jungle features. 

Art of Film Dubbing Is Described 

By Bernard Grant; Hes Tops at It 

From Centra! Edition 

CHICAGO—the dubbing of motion pictures 

from one language to another is a 

thriving business. If it is not also an art, 

perfectly executed, the results can be 

ludicrous, relates entertainment editor Ann 

Marsters in a recent Sunday issue of the 

Chicago American. 

Bernard Grant, a handsome actor known 

to millions of daytime TV viewers as Dr. 

Paul Fletcher of the Guiding Light series, 

is in constant demand in the dubbing field. 

Over the last ten years he has provided a 

great deal of English dubbing for foi-eign 

films, voicing the words of such stars as 

Vittorio DeSica, Pernandel, Yves Montand, 

Rossano Brazzi and Vittorio Gassman. He 

has distinct talent for this, and a remarkable 

control of his voice which enables him 

to change its tone and personality to suit 

various characters. 

Grant stopped off in Chicago the other 

day en route to a summer theatre engagement. 

He has been starring in "Critic's 

Choice" at the Little Theatre in Sullivan, 

111., and will do the same play at the Cherry 

County Playhouse at Traverse City, Mich. 

He said most of the dubbing work for the 

more important foreign films is done in 

New York at the Titra company. If it's 

really good dubbing, the audience won't be 

aware of it, for the English words will fit 

perfectly the lip motions of the actors who 

are speaking a different language. 

"Of course the translation," he said, "is 

the most vital part of the technique. There 

are only about four writers who are expert 

at it. Lee Kressel is one. Then the actor 

must memorize the English script. He cannot 

read it because, in the dubbing process, 

he must watch closely the lips of the actor 

for whom he is speaking. The film is shown 

on a monitor in the studio where the sound 

is recorded." 

Let's suppose a French actor says, in the 

French script. "Ouvre la porte." The actor 

cannot give it a literal translation and say 

simply " Open the door." Perhaps he could 

get away with "The door is open," or even 

"Enter, please." But thank goodness it is 

not our problem. The translator must 

juggle vowels and consonants, labials, and 

fricatives ( if you know what THETV are ) 

and the actor, in turn, must be capable of 

flawless lip-timing. A fascinating business, 

no doubt. 

"I provided the voices of both Jules Dassin 

and another character for 'Rififi,' " he 

said. "And for the punchdi-unk fighter in 

'Rocco and His Brothers,' for DeSica in 

'General Delia Rovere,' for Fernandel in 

'The Cow and Prisoner,' for the flamboyant 

attorney in 'Divorce—Italian Style.' to 

name just a few. I'm especially proud of 

the dubbing I did for two Japanese films, 

'Ugetsu' and 'Rashomon.' " 

Incidentally, Grant had to be written out 

of the Guiding Light script for a couple of 

weeks so he could do a little summer theatre. 

The show is televised live 52 weeks a 

year, and he has been with it for seven 

years. 

He also does two weekly radio programs, 

the Eternal Light and the Ave 

Maria Hour, as well as occasional off- 

Broadway plays. He must be the workingest 

actor in all New York. 

"Robin and the 7 Hoods" is a joint venture 

of Warner Bros., Sinatra Enterprises 

and Dean Martin's Claude Productions.

: July 

i 

Sell 

and Sell 

Scores of busy little messages 

go out every week to a tremendous 

audience— and they get a tremendous 

response! 

Every exhibitor is 

busy— buying, 

selling, renting, hiring. All this is 

made easier 

and more profitable 

with the classified ads in Clearing 

House each week. 

READ • USE • PROFIT BY— 

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in 

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Greatest Coverage in the Field—Most Readers for Your Money 

Four Insertions for Price of Three 

K-4 BOXOmCE : 

29, 1963 1

• ADLINES & EXPLOITIPS 

• ALPHABETICAL 

INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANDISING IDEAS 

THE GUIDE TOM BETTER BOOKING AND B U S I N E S S - B U I L D I N G 

HOW TO IMPROVE YOUR SHOWMANSHIP 

Seek Ideas in 

Showmandiser and Send 

In Your Own, Circuit 

Head Advises 

R. E. Agle, general manager of the 

Statesville Theatres circuit in North Carolina, 

is a wise showman who not only 

knows the tricks of showmanship but also 

vmderstands how to inspire other showmen 

to improve their skills. 

In brief, Agle is urging his managers 

to "seek and you shall find," a bit of wisdom 

that is as useful in mastering a trade 

as it is in religious life, from which the 

quotation comes. His office communication, 

addressed personally to each manager 

recommends: 

Please read the Showmandiser sec- 

27; tion of BOXOFFICE each week. 

Did you see Don Coffey's (manager 

of the Dixie Theatre in Scotland 

Neck, N. C.) writeup in a recent issue? 

Please send us any of your promotion 

material and activities that you 

can for sending in to BOXOFFICE 

magazine. We feel that the Showmandiser 

section gives us a lot of good 

ideas and that we should contribute. 

Will you help us? 

We reprint general manager Agio's communication 

not as a puff for Boxoffice 

Showmandiser (although we feel pride in 

the mention) but to emphasize what we feel 

is the superlative value of a weekly interchange 

among working theatremen of 

ticket-selling ideas. 

The note also serves as an opportune 

occasion to extend our commendation to 

those showmen who take the time to send 

in their promotions to this tradepaper and 

share their successes with other exhibitors. 

The pui-pose of the Statesville supervisor, 

we have no doubt, in asking his 

managers to write in reports of their activities 

is solely to improve the quality and 

quantity of individual showmanship in the 

circuit, since his appeal is based on sound 

time-proven psychology, which is: to improve, 

it is first necessary to will, to want 

to do better; to learn you first have to admit, 

willingly or otherwise, that you don't 

know everything you need to know! Then 

(and only then) comes action—a search 

for ideas and ways to progress. 

Perhaps, Agle also has the belief that 

you really don't know anything completely 

until you can put it in words. 

* • • • 

Crazy Night . . . Other Ticket-Selling ideas 

One of the Statesville managers, James 

S. Howard, manager of the Airvue at 

Goldsboro, came up with some horseplay 

for Friday, June 21, calling it "First Summer 

Night . . . The Shortest Night of the 

Year But the Longest on Pun Time." 

Friday nights are normally "Buck Night" 

at Airvue, when all cars and their occupants 

are admitted for a dollar. On Jime 21, 

Howard added an extra feature, making 

three for the night. Via public address, 

circulars, etc., he asked the Friday night 

patrons to bring any crazy thing lying 

around the house, such as a broken rake, 

bucket of manure, prong eating fork, a 

ham bone, or what not. Prizes were offered 

for the craziest items, such as passes, 

silver dollars, etc. 

The introduction of the crazy items was 

announced as a Moment of Fun. Of com-se, 

the people were given the opportunity to 

buy or trade the crazy items. Sort of goofy? 

On circulars, displayed all spring, Howard 

advertised the giveaway of a Simca motor 

car at his big, annual Free July Fourth 

Celebration. Patrons were invited to fill 

out registration blanks and tui'n them in 

as often as they attended the airer. The 

giveaway was by a drawing on the July 3 

July Fourth Moviethon. 

Attractive cards, approximately 3 '74x5 "A, 

were mailed to all high school graduates 

in the county by Manager Renato Danneri, 

reading: 

"The Playhouse Theatre, Statesville, 

N. C. congratulates you upon your graduation 

(name of graduate) . . . This card 

(presented to doorman) is valid for one 

free admission. Void after July 15, 1963." 

Names of high school girls were posted 

in the boxoffice of the Colonial Theatre 

in Canton prior and current for "A Girl 

Named Tamiko." Ad copy read: 

"A GIRL NAMED TAMIKO, you don't 

(Continued on next page) 

Horror on Stage 

Watson Davis, the droll, quietmannered 

advertising director for 

Malco Theatres of Memphis, Term., 

who established a reputation among 

showmen in acting out some of his 

promotions, particularly in sciencehorror 

stunts, has become a star in 

his own right. He appears on a 

Memphis television station as Sivad, 

professor of the black arts. 

Sivad and Elton Howard, manager 

of the Malco Theatre in Memphis, 

built the above monster around a 

steel frame with lumber, chicken 

wire, beaverboard, papier-mache, excelsior 

and steel wool. Pour ushers 

inside the monster move the mouth, 

arms and operate the sound system 

that reproduces monster roars, all to 

the tune of Sivad's new record 

"Sivad Buries Rock 'n' Roll," which 

Davis has put out on the Tom Tom 

label. 

The monster appeared nightly on 

the Malco stage in behalf of "King 

Kong Vs. Godzilla." That's Davis on 

the ladder pointing up at the 

monster. 

At Montclair Wellmont Now 

Harry A. Wiener writes that he has rejoined 

Stanley Warner Theatres as manager 

of the Wellmont Theatre in Montclair, 

N. J. 

BOXOFFICE Showmandiser July 29, 1963 — 117 1

Getting Once -in -Lifetime Break. Ohioan 

Comes Through With a 

A once-ln-a-lifctime break for Ben 

Geary, manager of the Athena Theatre in 

Athens. Ohio, resulted in one of the top 

campaigns "ever to come out of the Schine 

cuxuit." The quotes are from Schine's Reel 

News, the showmanship publication of the 

Schine publicity department. The campaign 

was in behalf of Bob Hope's "Critic's 

" 

Choice. 

Ohio University at Athens had been trying 

to secure an appearance of Hope on the 

campus for three years, and finally the 

deal was made a few weeks ago for the 

comedian to appear there. The date was 

shortly before Geary's showing of "Critic's 

Choice." It was Geary's break of a lifetime. 

When Manager Geary got word of the 

appearance, he immediately contacted the 

committee in charge of the project and 

through many visits and talks, Hope's agent 

agreed that Hope would make an appearance 

at the theatre. After the okay was 

received. Geary went to work on a multitude 

of projects. First, he used a very extensive 

away-from-the-theatre campaign 

in several stores. 

An office supply company gave Geary 

its full window for a solid week with displays 

of typewriters and stills of Bob and 

Lucy, playdates, etc. The Firestone store 

featured a window tying in TV sets and 

other equipment with stills of Hope. 

On top of the marquee, Geary featured a 

beautiful portrait of Bob Hope painted 

by the foreign student who does this gratis 

work for the Athena Theatre, and which 

read: "'Welcome to Ohio U. Bob Hope . . . 

Don't Miss His Latest Fun Hit . . . etc." 

This marquee resulted in many compliments 

from other merchants on the street 

and a vote of thanks from the luiiversity 

officials! 

With the assurance of Bob Hope's appearance 

at the theatre, and with the laying 

of the groundwork for it, Ben decided 

to look for a piece de resistance that would 

set the visit way above the basics described 

previously. The idea hit him that 

a search for Miss Critic's Choice might 

be just the thing and he Immediately contacted 

all the sororities and dorms. 

Geary asked for each girls' unit to 

Top Campaign 

/^ BOB HOPE 

I - - ^SEE HIS NEW HIT 

\ CRITICS CHOICE 

A beautiful portrait of Bob fHope, painted gratis 

by a local university student, brightened the marquee 

of the Athena (Ohio) Theatre. Below Monager 

Ben Geary is shown as Bob Hope presents a 

loving cup to the winner of a Miss Critic's Choice 

contest, which Geory arranged with all the sororities 

and girls dormitories. 

produce a candidate to represent their 

house, and the winner would be crowned 

by Hope the night of his stage appearance 

at Grover Center in front of more 

than 7,000 persons! The only cost to the 

theatre for the whole contest was merely 

a loving cup. 

Now, the stage was set and the only 

thing which remained was for things to 

materialize and that they did! '"We certainly 

believe that Ben took advantage of every 

opportunity to sell 'Critic's Choice', and 

especially this once-in-a-lifetime break of 

having the star of the attraction in person 

at the theatre!" comments Reel News. 

Shoe Store Gives Slips Good for 'Savage Sam' 

Phil Rapp of Proctor's Theatre at Schenectady, 

N. Y., hit the news columns of the 

Union Star again with a story about his 

merchant-sponsored ticket giveaway. This 

time the Junior Bootcry gave out slips to 

youngsters purchafllng shoes good for free 

admission to see "Savage Sam" at Proctor's. 

The Union Star estimated some 600 

Juniors saw the film free as a result of 

the ticup. 

Previously, Rapp had a deal with the 

Junior Bootery, In which Todd Armstrong, 

a star of "Jason and the Argonauts," made 

a personal appearance at the store to give 

out a few autographed books to boys. The 

''nlon Star published a photo of Armstrong 

and the Bootery owner. 

For $3.50 and four labels from any 

Friskies canned dog food, an El Paso, Tex., 

boy or girl could be a proud owner of a 

colorful genuine handmade "Indian Chief 

Headdress." A leaflet, placed in the lobby 

of Interstate's downtown Plaza Theatre, 

together with an attractive display of the 

famous Friskies products, carried full details 

of the offer and an application form. 

The tieup was for "Savage Sam." 

Clnebox, capable of showing 40 different 

sound films, has been developed by United 

Press International. 

Crazy Night . 

. . 

'Continued from preceding page) 

have to be—to be one of the luckiest 

girls in Canton. If your name is posted in 

the boxoffice window at the new Colonial 

Theatre you will be admitted free." 

BONUS DAY 

A Bonus Days stimulant was employed 

at the Center Theatre in 'Weldon this 

.spring. Carl Cannon arranged the big giveaway 

and plugged it from all sides from 

May 10 to June 12. when a long list of 

prizes was given away, headed by a "real, 

live pony." Patrons dropped ticket stubs 

in a container for the big drawing— the 

more times they attended the Center, the 

more chances to win a prize. During the 

Bonus Days, "specials" were offered, such 

as free Pepsi, popcorn, records, candy bars, 

Krab bags and two-for-one passes, given to 

|)ersons whose names were posted at the 

theatre. 

On one Monday. Cannon advertised a 

free silver dollar would be presented to 

every 20th person. His two-for-one passes 

are given to every person attending on a 

specific day. The passes, admitting a second 

person free with a paid adult admission, 

are good only the same day as presented, 

such as Wednesday, or the next 

Wednesday. 

LETTER FOR GRADUATES 

Cannon sent a three-paragraph letter, 

with a pass printed on the bottom of each 

mimeographed form, to his high school 

graduates. It read: 

DEAR GRADUATE: 

t would like personally to shoke your tiond and congrotulote 

you on completinig your high school education 

Since thot's impossible, I am taking this means ot 

conveying my sincerest congratulotions and best wishes 

for o hoppy and successful future. 

Whether you continue in higher education or embark 

immediately upon your chosen occupation, you 

will need reloxotion and diversion. Entertainment being 

my business, it seems only natural I should remind you 

that movies are the best medio for satisfying this 

need os well os the most inexpensive form of entertainment. 

Furthermore, they are ovailable wherever you 

may go. Pordon the plug, but I just couldn't resist 

the temptation to refresh you on o fact no doubt you 

already know. 

Enclosed herewith a complimentary ticket to the 

CENTER OS o slight token of recognition of your 

scholastic accomplishments. We shall be honored to 

have you as our guest at ony time selected by you. 

Clever 8x3-inch leaflets featuring girls 

in provocative poses were effective handouts 

for "Dr. No" at the Parkway Theatre 

in West Jefferson, managed by Dale Baldwin. 

Fine Kresge Ad on 'Birds' 

For Samia, Ont., Odeon 

A three-column Kresge ad shouted lin 

large typei: "LOOK OUT! The Birds Is 

Coming ! ! . . . We're welcoming them with 

these outstanding specials!" 

The ad, in the Sarnia. Ont., newspaper, 

over 13 inches deep, features several bargains 

in its pet department and included 

a scene mat and playdate on "The Birds" 

at the Odeon Theatre. Manager A. AUin 

reports his tiein with Kresge was "most 

successful and was very timely." 

Allin lined up windows at two Kresge's, 

another in a bird store and a fourth at the I 

Hudson Bay Co. store: also had bumper ' 

strips on ten lunch trucks and other cars, 

and three-sheets all over town. 

Radio station CHOK gave him three free 

spots for every paid spot he bought for 

one week before playdate. Several live 

budgies he displayed In the lobby on loan 

were sold to customers. 

— 118 — BOXOFFICE Showmandiicr : : July 

29, 1063

'^ 

Try Lefler io Editor 

For Good Family Film 

A different, one-shot approach did the 

promotion job up well for "The Courtship 

of Eddie's Father" at Gloria, a Chakeres 

operation in Urbana, Ohio, for J. E. Frazee, 

manager. 

Frazee's aim was reach those persons 

who are forever preaching "family entertairmient," 

but never show up at the boxoffice 

when a good family-type program 

is playing. He wrote a letter to the editor 

of approximately 630 words! 

"Believe me, I must have hit home to a 

lot of people as the results were very 

gratifying and comments have been wonderful," 

he reports. 

GOOD FOR ONE TRY 

"I know there are many more persons 

in this business like myself who would be 

most happy to get back the families again, 

and with the trend changing in upcoming 

releases, an article such as the attached 

Letter to the Editor might help. 'Tammy 

and the Doctor' is another 'Coui'tship' 

that needs extra help, as well as others 

to come. 

"I'll admit that this Letter to the Editor 

bit is good for a one-run promotion, but 

it certainly did the job for me on 'The 

Courtship of Eddie's Father'." 

Frazee's letter opened with a statement 

that he had attended a screening 

of the film and went on to describe it as 

"good family entertairmient, wholesome 

without being dull, occasionally light and 

hmnorous without being risque." 

"It all gets back to public support. We 

27; hear cries for censorship. Screams fill the 

air concerning "Depraved . . Obscene . . . 

. 

Smutty . . . Degenerate' motion pictures. 

Along comes an excellent family picture, 

and what happens? It dies at the boxoffice. 

"Motion pictures are a business. Big 

Business. It makes sense that they gravitate 

toward those themes which ultimately 

make money. What other position could 

the industry take? 

"The public position? It's the same as 

casting a vote. Here, it's the dollar vote. 

(How many times have you heard . . . 

'If you do not vote, don't complain about 

government'. 

TICKETS ARE VOTES! 

"The public must support those films 

it believes are the type which should be 

produced. If this support is lacking, as 

was the case with

Five high school k,ds he pcd m a l.ttle promotion which was rated a good success m behalf of "The 

L.St of Adrian Messenger" at the Roxie Thcotrc in Oakland, Calif. Jerry Ayers, assistant manager Is 

seen at the wheel of the borrowed 

Buick. 

Imagination and Little Cash Perform 

Ticket-Selling Promotion for Adrian' 

Imagination with a little cash sometimes 

will work wonders. This is the comment of 

M. R. Medelros. manager of the Roxie Theatre 

on 17th street in Oakland. Calif. 

Medeiros refers with pride to a promotion 

by Jerry Ayers. his assistant manager, 

which is pictured above, hailing "The List 

of Adrian Messenger." 

"The entire cost was under $30 and yet 

the results at the boxoffice were well over 

what we expected." Medeiros reports. 

Ayers promoted a free Buick convertible 

from the local dealer, and rounded up some 

high school kids who wanted to ride around 

town all day for the fun of it and a couple 

of theatre passes each. The signs on the 

side of the car and some masks, wigs. etc.. 

from a novelty store were the only expense. 

Little booklets, with pictures of the five 

stars in disguise, supplied by Universal. 

were handed out to people all over the city 

by the Buick riders. 

"The car was driven around town all day 

and really got attention. Many patrons 

asked that night if we really had film 

stars in town." Medeiros concludes. 

Small Dixie Clicks With 

Varied Booking Policy 

Bill Crosby, who operates the Little 

River Drive-In at Wright City, Okla., books 

a good second-run picture for each Wednesday 

night and cuts his admission to 50 

cents a carload. The airer has 225 in-car 

speakers, plus a loudspeaker in the rear 

which he turns on when the 225 ramp 

places are filled. On Sunday through Wednesday 

he presents the biggest attraction 

he can get, on Thursday and Friday the 

next best while on Saturday he runs three 

pictures, one of which is a western. 

He has added a cafeteria style concession 

stand, twice the size of his first 

snack bar. 

His policy is paying off at the boxoffice. 

' 

Oldtime Guns Highlight 

'West Was Won' Display 

The HcUman Theatre in Albany. N. Y., 

obtained the cooperation of New York 

State Education Department for the loan 

of two oldtime guns with bayonets and of 

two sabers, for a striking window display 

at downtown Flah's store for women in advance 

of "How the West Was Won." A 

neatly printed card acknowledged the cooperation 

of State Education Department. 

The guns and sabers were arranged in 

graphic fashion, between an old. highly 

painted wagon wheel and a miniature 

tree trunk. One of the bayonets artistically 

pierced a "How the West Was Won" window 

card, which had been laid flat on a 

grassy substance. A slanting board carried 

nine color stills from the Cinerama production, 

with star names attached. 

Above and to the back was a sign which 

stated that Flah's was exhibiting a group 

of summer fashions, "inspired by the Cinerama 

production." 

David Weinstein manages the 

Hellman. 

A 'Dear Patrons' Letter 

A "Dear Patrons" letter was displayed 

on a double crown 'approximately a threesheet 

» board by Michael J. Sparks, manager 

of the Villa Cross Theatre in Handsworth 

section of Birmingham. England, endorsing 

"Lover Come Back," which he had 

enjoyed at a preview. His endorsement 

read in part, "This is one of the funniest 

films I have seen for a long time and I 

would really like you to share with me this 

happy entertainment. 

Films on Car Racing 

A trio of films devoted to car racing and 

sports car design is being released August 

1 by the Ford Motor Co. for national distribution. 

They include "Monte Carlo Rallye." 

devoted to the famed endurance test 

in Monaco on sharp mountain roads; 

"The Winning Ride." on the 1963 running 

of the major event at Boynton Beach, and 

"Mustang." setting a precedent in filming 

each stage in the creative development 

period of a special experimental ear. 

. -Li 

..^«- wa^ 

Adrian Messenger, in tui end top hat walked 66 

mile» from Adrion, Mich , to Detroit's Grand Circus 

Pork, to present his list to Alden Smith, executive 

heod of Cooperotivc Theatres of Michigon Smith 

spearheaded the group of "Proof" theatres which 

played the picture in Detroit. It wos a hot day, to 

Mnsenger then went into the pork pool to cool off. 

Proof refers to o first run booking arrangement 

tried out b|f Universal in Detroit in which top 

ighborhood theatres play the new releoiet 

I'oneoutly 

Copy for 'Bounty ' 

A two-column ud on "Mutiny on the 

Bounty" at the Whalley Theatre In New 

Haven, Conn., had this copy: 

"A HIT! • • • s Takes you out of today's 

humdrum everyday world to the island 

paradise of Tahiti . . . Not even Cinerama 

has captured the beauty and excitement of 

a motion picture such as this." Frank 

Ferguson of Bailey Theatres prepared the 

ad. 

Subruns in metropolitan neighborhood areas can 

promote profitobly. Bob Copes, manager at the 

Westlakc Theotre in Los Angeles, proves this. 

For "The Birds," he come up with a "Name the 

Bird" stunt, for which he tied in with two nearby 

merchants—a photographer and a leweler. Seen 

above are the outer lobby posters ond disploys, 

with a stuffed raven set on lop of the boxoffice. 

Patrons were asked to nome the raven. Winners 

were awarded fromed portraits of themselves. 

— 120 — BOXOFFICE Showmondisor : : July 29, 1963

An interpretive analysis ot lay ond tradeprcss reviews. Running time is in parentheses. The plus and 

minus signs indicate degree or merit. Listings cover current reviews, updated regularly. This department 

also serves os an ALPHABETICAL INDEX to teature releoses. k&; is for CinemoScope; v Vista Vision; 

ig) Panovision; j) Technirama; ^; Other anamorphic processes. Symbol KJ denotes EOXOFFICE Blue Ribbon 

Aword; © color photography. Legion of Decency (LOD) ratings: A1— Unobjectionable for General Patronage; 

A2— Unobjectionable for Adults or Adolescents; A3— Unobjectionable for Adults; A4—Morally 

Unobjectionable for Adults, with Reservations; B— Objectionable in Part for All; C—Condemned. For 

listings by company in the order of release, see FEATURE CHART. 

iÊVIEW DIGEST 

AND ALPHABETICAL INDEX 

H Very Good; + Good; — Fair; — Poor; — Very Poor. In the summary H is rated 2 pluses. — as 2 minuses.

REVIEW DIGEST 

AND ALPHABETICAL INDEX In the lummorr ^ < rated 2 plinei, - a> 2 minuiei. " Very Good; + Good; — Fair; — Poor; — Very Poor. 

*= 

- = S -5 £- 2 

a. ^ cc »-oK__i 

. . . Hoffbcrg 12-24-62 

2694 Lo>e in • Hot Clinute 

(70) Rommtic Onmi 

2712 OLme It i Ball (111) if Comcdy-UA 3-11-63 A3 

2687 Lonn on a Tight Ra«t (S3) 

Sufoensc Drama . Etiil 

—M 

12- 3*62 B 

2711 OMadame (111) CT 70 Com-Dr. Embassy 3-11-63 B 

2715 0Ma«ic Voyage o( Sinbad. The 

(79) S Ad> Spect Filmgroup 3-2S-63 

2728 OMagnidcent Sinner (91) 

Cng-dubbed Period Drama . 

Film-Mart 5- 6-63 A3 

2730 Majd (or Murder (89) Comedy Janus 5-13-63 

2739 0*'ain Attraction. The (85) Dr.MGM 6-17-63 B 

2732 Man and Hrs Woman (83) Or. .Starkey-SR 5-20-63 

2720 Man From the Diners' Club, The 

(96) Farce Comedy Col 4- 8-63 Al 

2677 MancJiurian Candidate. The (126) 

Suspense Drama UA 10-29-62 A3 

2739 0Marilyn (S3) (c Coitipilation 20th.Fox 6-17-63 B 

2687 Maiime (93) Comedy-Drama Ellis 12- 3-62 B 

2731 OMill of the Stone Women (94) 

Horror Drama Parade 5-20-63 

2715 Mind Benders. The (99) Dr AlP 3-25-63 A3 

2719 uOMiracle o( the White Stallions 

(118) Drama BV 4- 8-63 Al 

2721 OMondo Cane (102) Documentary. .Times 4-15-63 A4 

2735 0Mo

Feoture productions by compony in order of release. Running time is in parentheses. @ is for CinemaScope; 

® VistoVision; (g) Ponavision; (t) Technirama; (§) Other anamorphic processes. Symbol ij denotes BOXOFFICE 

Blue Ribbon Award; © Color Photography. Letters and combinations thereof indicate story type—(Complete 

key on next page). For review dotes and Picture Guide page numbers, see REVIEW DIGEST. 

ÊATURB 

CHART 

ALLIED ARTISTS | ti

' 

(120) 

FEATURE 

CHART 

EMBASSY I gj|M-G-M to PARAMOUNT 

The key to letlen and combinations thereof indicating itory type: (Ad) Adventure Drama; (Ac) Action 

Oiamo; (An) Animated-Action; iC) Comedy; (CD) Comcdy-Dromo; Xr) Crime Dromo; (DM) Drama 

with Music; iDoci Documcnlary; |Dr) Drama; (F) Fantasy; iHo) Horror Drama; iHi) Historical Drama; (M) Musicol; 

My) Mystery; (00) Outdoor Drama (S) Spectacle; (SF) Science-Fiction; vW) Western. 

5- 20TH-FOX is UNITED ARTISTS 

s UJ 

o 

J}Const*ntint ind tht Crou 

(120) * Ad. 

IVrttel Wilde. nirUllrx Kiufnuim 

OOBilly Rose's Jumbo 

(125) (g M..310 

I>orU l>ar. Jinny Durante, Martha 

Itaje, Stephen Boyd. Iteao Jaeger 

OSwordsman of Siena (96) 

© Ad. .304 

8. (Jrancer, S. Koadna, C Kaufmann 

OWoiiderful to Be Young 

(92) (Si C/M..6209 

I'lirr Richard, lloberl Morley 

It's Only Money (84) ...C..6206 

Jerry Lenls, Zachary Scott, Joan 

O'Brien 

©Gigot (104) C..220 Two for the Seesaw 

Jackli- (;io«.- I. . Iiirlmli .Mun-llo Mulrouuml (116) CO.. 305 (93) « C..6207 Slewai I (iraiiRer, I'lcr Angell 

Tony CurtLs. Yiil Itrynner 

i»i;i.>ii KiiccA 

Ulrk BoKirde. Maria Perachy 

lieaji Martin, Uuia Turner, 

< 

tMille Albert. Mta Talbot ©Young Guns of Texas 

A Child Is Waiting (102) D..6305 

Cairo (91) D..316 

(78) (C) W..303 Itiirt Ijinc.ister, Judy Garland 

< 

Jill St. John 

Polly Bergen, JaiiLs Paltte 

The Passionate Thief (100). CD 

Secret Passion (formerly 

Anna »la*i»nl. Btn Otziara, Toto titled "Freud) D..6301 

(JcoTRc Sanders, Richard Jotuison Where the Truth Lies 

James .Mltchiim, Jody McCrea 

(81) ® D..6211 

QMutiny on the Bounty 

Juliette Greco, Ulo Pulver 

The Day Mars Invaded Earth 

(179) eih Taylor. Richard Burton. 

t/>ili Jrairdan, R1

B. 

.Alain 

.Yumeji 

FEATURE 

CHART 

UNIVERSAL 

Freud (139) D..6301 

(Special Release) 

Montgomery Clift, Susannah York, 

Iîrry Parks. Susan Kohner 

(Also see "Secret Passion" 

©40 Pounds of Trouble 

(105) (H) C..6304 

Ton>' Curtis, Suzanne Pleshette, 

Phil Silvers, Iârry Storch 

Mystery Submarine (92) . .Ac. .6305 

Edward Judd. Laurence Payne, 

James Robertson Justice 

QTo Kill a Mockingbird 

(129) D..6306 

Oregory Peek. Mary Badham, 

Phillip Alfofd, John Megna 

©The Birds (120) D..6307 

Rod Taylor, Suzanne Pleshette, 

Jessica Tandy, Tlppl Hedren 

tS©The Ugly American 

(120) D..6308 

Marlon Brando, Sandra Church, Eljl 

Okada, Pat Hlngle, Jocelyn Brando 

Paranoiac (80) D..6309 

Janette Scott. Oliver Reed, 

Sheila Burrell 

Showdown (79) 0D..6310 

Audie Murphy, Kathleen Crowley, 

Charles Draie, Harold J. Stone 

©Tammy and the Doctor 

(S9) CD.. 6311 

Sandra Dee, Peter Fonda 

©Lancelot and Guinevere 

(116) ® Ad.. 6312 

Cornel Wilde. Jean Wallace, 

Brian Aheme 

©A Gathering ' of Eagles 

(115) D..6313 

liock Hudson. Rod Taylor 

The List of Adrian Messenger 

(98) My.. 6315 

(TOA Hollywood Preview May 29) 

George C. Scott. Dana Wynter, 

pins several surprise guests 

©King Kong vs. Godzilla 

(91) Hoc. 6314 

Michael Keith. Harry Holcomb 

©The Thrill of It All 

(108) C..6316 

Doris Day, James Gamer, 

Arlene Francis. Edw. Andrews 

The Traitors (69) D . .6317 

Patrick Allen. James Maxwell, 

Jacqueline Ellis 

Secret Passion (formerly titled .... 

Freud) (139) D..6301 

Montgomery Gift, Susannah York. 

(General release) 

©Kiss of the Vampire 

(..) Ho.. 

Clifford Bvaas, BVlward De Souza 

©For Love or Money (10S)....C. 

Kirk Douglas. Mitzi Gaj-nor, 

Gig Young. Thelirra Ititter 

©Charade (g MyC. 

Gary Grant, Audrey Heptmrn 

©Man's Favorite Sport? C. 

Rock Hudson. Paula Prentiss. 

Maria Perscly 

WARNER BROS. 

©Gypsy (143) ® IVI..254 

Uosalind Itiissell. Natalie Wood, 

Karl Maiden 

Term of Trial (113) D..255 

Laurence Olivier. Simone Signoret. 

Terence Stamp, Sarah Miles 

©Critic's Choice (100) 

Bob Hope, Lucille Ball 

C..259 

©Island of Love (101) ® C..264 

Robert Preston. Tony Randall, 

Georgia Moll 

Black Gold (98) D..263 

Philip (^ley, Diane McBain 

©Spencer's Mountain 

(118) (B D..265 

Henry Fonda, Maureen O'Hara, 

James MacArthur, Wally Cox. 

Donald &isp, Mimsy Farmer. 

©PT 109 (140) ® D..266 

Cliff Koberlson. Ty Hardin, James 

Gregory. Robert Oiip, Grant 

Williams 

Rcl. 

Date 

ASTOR (APEX) 

The Quarc Fellow (85) D.. Feb 63 

Patrick McGoohan. Sylvia Syms 

During One Night (S4) . .0.. 

Don Borisenko. Susan Hampstilre 

Five Minutes to Live (SO) Cr.. 

Johnny Cash. Donald Woods 

The Trial (118) D.. Feb 63 

Anthony Perkins. Romy Schneider, 

Orson Welles, Elsa Martinelli 

ATLANTIC PICTURES 

West End Jungle (60) . .Doc. .Feb 63 

London's prostitution problem 

AUDUBON FILMS 

I Spit on Your Grave 

(100) D.. Sep 62 

Chilstian Marauand 

BRIGADIER FILM ASSOCIATES 

Smashing of the 

Reich (84) Doc.. Oct 62 

Kamikaze! (S9) Doc. Oct 62 

The Night They Killed Rasputin 

(87) D..0ct62 

Edmund Purdom, Gianna Canale 

CARI RELEASING 

The Scarface Mob (106) . . D . . Aug 62 

Robert Stack. Keenan Wynn 

Days of Wine and Roses 

(117) D..256 COLORAMA 

Jack Lemmon, Lee Remick 

©The Trojan Horse 

©The Castilian (129) ® AD.. 352 

Cesar Romero. Frankie Avalon. 

Broderick Crawford. Alida Valli 

Wall of Noise (112) Ac .351 

Suzanne Pleshette. Ty Hardin. 

Dorothy Provine 

©Rampage 

Ad. 

Robert Mitchum. Elsa Martinelli. 

Jack Hawkins. Sabu 

America America 0. 

Stathls Giallelis, Elena Karam 

©Palm Springs Weekend CD.. 

Troy Donahue. Connie Stevens 

BOXOFFICE BooldnGuide July 29. 1963 

(105) © D.. Jul 62 

Steve Reeves. John Drew Barrvmore 

©The Mongols (112) (§) Jul 62 

Jack Palance, Anita Ekberg 

^Joseph and His Brethren 

(103) BiD..Dec62 

Geoffrey Home, Belinda Lee 

The Girl Hunters (103). .My. .Jun 63 

Mickey Spillane. Lloyd Nolan 

CROWN-INTERNATIONAL 

Stakeout (81) D.. Oct 62 

Bing Russell, Bill Hale 

Varan the Unbelievable 

(70) 0.. Oct 62 

Myron Healy. Tsumko Kobayashi 

©First Spaceship on Venus 

(81) ® D..0ct62 

Yoko Tanl. Oldrick Lutes 

Terrified (8U Ac. May 63 

Rod Lauren, Tracy Olsen 

As Nature Intended (64) D.. May 63 

Pamela Green 

DAVIS-ROYAL 

©Nude Odyssey (97) ® Ad.. Oct 62 

Enrico Maria Salemo 

The Reluctant Saint (105). CD.. 

Maximilian Schell, RIcardo Montalban 

The L-Shaped Room (124) 

Leslie Cssm, Tom Bell 

D. .Jun 63 

ELLIS 

Two Before Zero (78) . . Doc. .Oct 62 

Lovers on a Tight Rope 

(83) D.. Dec 62 

Annie Girardot, Francois Perier 

Maxime (93) CD.. Nov 62 

Charles Boyer, Michele Morgan 

EMERSON FILM ENTERPRISES 

The Creation nf the 

Humanoi'is (75) Ho.. Oct 62 

Don Megnwan. Erica Elliot 

Silent Witness (70) Ac..0ct62 

Tris Coffin. Marjorie Reynolds 

DENMARK 

A Stranger Knocks (81) . . 4-22-63 

(Trans-Lux) . .Blrgltle Federspiel 

FRANCE 

Army Game, The (87) .... 5-27-63 

(SR) C. de Tlliere. Ricet-Barrler 

Candide (90) 2-18-63 

(Union) . .Jean Pierre (tassel, Pierre 

Brasseur. Dahlia La\i. Nadla Gray 

Cleo From 5 to 7 (90) ..10-20-62 

( Zenith 1 Corinne Marchand 

Counterfeiters of Paris (99) 4-22-63 

(MGM) . .Jean Gabin. Martlne Carol 

Crime Does Not Pay (159) 11-26-62 

(Embassy) . .Michele Morgan. C. 

Marqnand. Danielle Darrleux 

Cross of the Living (90) . . 4-22-63 

(Carl).. Karl Boehm. Pascale Petit 

Lola (90) 12- 3-62 

(F-A-W) Anouk Almee. Marc 

Michel 

Love at Twenty (113) 4- S-63 

(Embassy) Jean-Pierre lêaud. 

Eleonora Rossi Drago. Christian 

Doermer 

©Lovers Teruel (90) . . 3-11-63 

of 

(Cont'l) Ludmllla Tcherlna 

Paris Belongs to Us (120) 1-14-63 

(Merlyn) . Schneider. F. Prevost 

Passion o' Slow Fire (91) . .11-26-62 

(Trans-, .ux) . .Je.an DeSaiUy 

7 Capital Sins (113) © .. 2-18-63 

(Embassy) . .Jean-Pierre Aumont, 

Dany Sava!, Eddie Constantine 

. 2-11-63 

. . 7-29-63 

Sundays and Cybele (110) . 

(Davis-Ro.vaI| Hardy Kruger, 

Patricia (5nzzi. Nicole Courcel 

Talcs of Paris (85) 10-15-62 

(Times).. F. Amonl. C. Marnuand 

Third Lover, The (85) 

(Atlantic) . .Jacques Charrler 

MISCELLANEOUS 

A Swingin' Affair (85) . . M . . May 63 

.Arllne Judge. Bill Wellman jr., 

Dick Dale & the Dell Tones 

©The King's Musketeers 

(96) Ac. Jul 63 

Sebastiion Cabot. Jeffrey Stone, 

Marina 

Berti 

Two Living, One Dead 

(..) D.. Jul 63 

FAIRWAY INT'L 

Wild Guitar (87) M . . Nov 62 

Arch Hall jr., Nancy Czar 

The Sadist (94) Ac. Jun 63 

Arch Hall jr., Helen Hovey 

FILMGROUP 

©Mermaids of Tiburon 

(75) ® Ad.. Dec 62 

Diane Webber, (Seorge Rowe 

GOVERNOR 

A Kind of Loving (112) . . D . . Oct 62 

.\lan Bates, June Ritchie 

HERTS-LION INT'L 

A Matter of WHO (90) CD.. Aug 62 

Terry- Thomas. Sonja Ziemann 

Carnival of Souls (91) . . D . .Sep 62 

CandJice llilligoss, Frances Feist 

The Devil's Messenger 

(72) F.. Sep 62 

Lon Clianey, Karen Kadler 

©Daughter of the Sun God 

(75) Ad.. Oct 62 

Lisa .Montell, Bill Holmes 

©Roommates (91) C. Oct 62 

James R. Justice, L. Phillips 

Escape to Berlin (75) . .D. .Aug . 63 

OuLsIian Doermer, Suzanne Korda 

©Dungeons of Horror 

(SO) Ho. .Aug 63 

Russ Harvey 

©Gorilla (90) © Dr.. Sep 63 

Gia Petry 

JANUS 

Crooks Anonymous (57) . .C. .Feb 63 

Leslie Phillips. Stanley Baxter 

The Fruit Is Ripe (90).. D.. 

(Eng-dubbcdl . .Scllla Gabel 

Maid for Murder (89) . . C. . Mar 63 

Bob Monklinuse. Hattie Jacques 

©The Playboy of the Western 

World (100) CD.. Apr 63 

Sioblian McKenna. Gary Raymond 

Sparrows Can't Sing 

(93) C. Jun 63 

Windsor 

Heavens Above (..) C. Jul 63 

James Booth, Barbara 

Peter Sellers. Cecil Parker 

JOSEPH BRENNER ASSOCIATES 

Karate (SO) Ad.. 

Joel Holt. Frank Blaine 

The Seducers (88) ....D.. Dec 62 

Nuella Dierklng, Mark Saegers 

LOPERT FILMS 

©Stowaway in the Sky 

(82) Ad. Jul 62 

Pa:4cal Lamorlsse, Andre Gille 

Phaedra (115) D . . Nov 62 

MeJlna Mercourl, Anthony Perkins 

©The Mouse on the Moon 

(82) C. Jun 63 

Margaret Rutherford. Terry-TTionias 

MACO FILM CORP. 

©Ufayette (110) 

© 70 HiD..May 63 

"oat: FOREIGN LANGUAGE 

GREECE 

Alice in the Navy (90) 4- 1-63 

(GMP) Allkl Vouyouklakl 

Antigone (88) 10-15-62 

(Ellis) . .Irene Papas 

Electra (110) 1-14-63 

(Lopert) . .Irene Papas 

Policeman of the 16th 

Precinct 5-13-63 

(GMP) . .C«t,as Hadiichristos 

We Have Only One Life 

(116) 7-29-63 

(Greek M.P.) . .Dimitri Horn, 

Y'vonne Sanson 

INDIA 

Devi (The Goddess) (95) 11-12-62 

(Harrison) . . C. Biswas. S. Chatterjee 

Two Daughters (114) 5-27-63 

(Janus).. A. C!hatterjee. C. Banerjee 

ITALY 

Arturo's Island (90) 1-21-63 

(M(i'\I) . .Reg Kerman. Key 

Meersman 

Divorce Italian Style 

(105) 10- 1-62 

(Embassy I , .Marcello Mastroiannl 

Eclipse (123) 2-11-63 

(Times) . Delon. Monica Vitti 

Everybody Go Home (115) . .12-10-62 

(Davis-Roval) . .Alberto Sordl 

S'/2 (135) 7-15-63 

(Emb.assy) . .Marcello Mastroiannl 

Four Days of Naples. 

The (124) 3-25-63 

(MGM).. Jean Sorel. Lea Massari, 

Georgia Wilson. Itegina Biancbi 

II Grido (The Outcry) 

(115) 11-12-62 

(.Vstor) . .Steve Cochran, VallL 

B. Blair 

Lady Doctor, The (103) 10- 1-62 

(Governor) Toto, Abbe Lane 

U Viaccia (103) 10-22-62 

lEng-dubbed) . .Jack Hawkins, 

Orson Welles. Lllo Pulver, 

Edmund Purdom 

MEDALLION 

Rel. 

Date 

©Cleopatra's Daughter 

(93) ® Ad.. Feb 63 

Debra Paget, E Manni, Kobt. Alda 

Bomb for a Dictator (73) Ac. Feb 63 

Pierre Fresnay. Michel Auclair 

MPA FEATURE FILMS 

. 

Four for the Morgue (84) . . 

Stacy Harris, Louis Slrgo 

OLYMPIC INT'L FILMS 

The Festival Girls (80) . .C. .Sep 62 

Barbara Valentine, Alex D'Arcy 

Surftide 77 (,5) C. .Apr 62 

Tom Newman. Virginia (Jordon 

PARADE RELEASING ORG. 

©Mill of the Stone Women 

(94) Ho.. Mar 63 

(Eng-dubbed) Scllla Gabel 

TIMES FILM 

©Mondo Cane (102) .. Doc . Feb 63 

. 63 

"Wurld-wide film portrayal of 

real life" 

Eva (..) D.. Mar 63 

Jeanne .Mureau. Stanley Baker 

Defiant Daughters (92) . D . . Apr 

Barbara Rutting. Fred Taimer 

©Pagan Hellcat (62) ...D.. Apr 63 

Tumata Teuiau 

Violent Midnight (90) . My . . May 63 

. 

Lee Pliilips. Shepperd Strudwick 

TOPAZ 

FILMS 

Atom Age Vampire (87)Ho. .Jun 63 

Albert Lupo. Susanne Ijoret 

©Battle of the Worlds 

(84) SF..Jun63 

Claude Rains, Bill Carter 

TRANS-LUX 

Secrets of the Nazi Criminals 

(84) Doc. Oct 62 

Horror Hotel (76) Ho.. Oct 62 

Dennis Lotis. Christopher Lee 

ULTRA PICTURES CORP. 

©Rice Girl (90) © D.. Feb 63 

Elsa .Martinelli (Eng-dubbed) 

Fatal Desire (80) D.. Feb 63 

Anthony Qulnn. May Britt. 

Kerima. Ettore Manni (liig-dubbed) 

A Day in Court (70) Ep-C..May63 

Sophia Lnren. Alberto Sordl 

©2 Nights With Cleopatra 

(. .) ®. .Jun63 

(Eng-dubbed) Sophia Loren. 

Alberto Sordi, Ettore Manni 

UNION FILM DISTRIBUTORS 

Two and Two Make Six (89).. C. 

George Chaklrls. Janette Scott 

UNITED PRODUCERS (UPRO) 

Hot Money Girl (81) ...D.. Oct 62 

Eddie Constantine, Dawn Addams 

WOOLNER BROS. 

©Haunted World (89) O D.. Oct 63 

Cliristopher Lee. Reg Parks, 

Leonora Uuffo 

©Hercules and the Captive 

Women (93) ® Ad.. Apr 63 

Reg Park. Fay Spahi 

ZENITH INT'L 

No Exit (85) D.. Dec 62 

Viveca Lindfors, Rita Gam 

Review 

Date 

(Embassy) 

. .Jean-Paul Belmondo, 

Claudia Cardinale 

Love and Larceny (94) .... 3-11-63 

(Major) . .Vlttorio Gassman, Anna 

Maria Ferrero. Peppino de Fllippo 

Psycosissimo (88) 10-29-62 

(Ellis) . .l"go Toznazzl 

JAPAN 

Bad Sleep Well, The 

(135) 2-25-63 

(Toho) . .Toshiro iMlfune 

Happiness of Us Alone 

(133) 9- 3-62 

(Tohn) . Keiiu Kebayaehi 

Island, The (96) © 9-24-62 

(Zenith) Nobuko Otowa 

Sanjuro (96) 7- 8-63 

(Toho) . .Toshiro Mlfiuie 

©Temptress and the Monk. 

The (S7) 7-15-63 

(Hakim) . Tsukloka 

Yojimbo (110) 10-29-62 

(Seneca) . .Toshiro Mifune 

POLAND 

Partings (101) 12- 3-62 

(Telepis) . .Maria Wachowlak 

RUSSIA 

Apartment in Moscow (70) 11-12-62 

(Artkino) . .B. Burenkov 

Grown-Up Children (75) . . 6-13-63 

(.Vrtkino) . .A. (Jrlbov, Z. Fedorova 

SPAIN 

Lazarillo (lOO) 5-13-63 

(Union) . .Marco Paolettl. Juan Jose 

Menendez. Memmo (^rotenuto 

SWEDEN 

Of Love and Lust (109) . . 7-29-63 

(F-A-W).. M.ai Zetterling, 

Anita Bjork 

Winter Light (SO) 5- 6-63 

(Janus) 

Bjomstrand, 

. .Ingrid Thulln, 

Max 

Gumtr 

Sydow von 

f 

| 

9

. No» 

Jan 

Nov 

1 7306 

. Mar 

Shorts chart 

0-O e» 

ceo 

BUENA VISTA 

M-G-M 

(All in color) 

TOM AND JERRY CARTOONS 

FnturflK Sorcial 

All 1751 Ralio 

S049 YtllMslont Cults (47) Miy 63 

(Color—All New) 

REISSUE CARTOONS 

(7 min$. > 

17110 Mickty's Driaytd Pile Oct 62 

17U1 Chickm Lilllt Nn62 

17112 Two Chips and a Miss Dtc 62 

COLUMBIA 

ASSORTED & COMEDY FAVORITES 

( Rtitsud) 

7431 Stroc. Look and Listoi 

(IS'i) Oct 62 

7422 Gmiral Nuisance (18) Nn 62 

7432 Tall. Dark and Gruesome 

(161 Not 62 

7423 Hook a Crook (16) Dec 62 

7433 Training for Trouble 

(ISj) Dec 62 

7434 He Pooped His 

Piilol (16) Jan 63 

7424 So's Your Antenna 

(17) Feb 63 

7435 Wife Decoy (17) Mar 63 

7425 She's Oil Mine 

(IT"!) Apr 63 

7426 Meet Mr. Miscliief 

(IT",) May 63 

7436 Partlon My Terror 

(16" 2) June 63 

. 

. 

CANDID MICROPHONE 

(Reissues) 

7552 No. 2. Series 4(11) 62 

7553 No. 3. Series 4 (10) 63 

7554 No. 4. Series 4 (gi/,) Mar 63 

7555 No. 5. Series 4 (11) Mav 63 

7556 No 6 Series 4 (9" i) Jul 63 

COLOR FAVORITES 

(Technicolor Reissues) 

7603 Willie the Kid (7) Oct 62 

7604 Little Ro»«r (9) Nov 62 

7605 Christopher Crumpet (7) No» 62 

7606 A Boy and His Dog (7) Dec 62 

7607 Rooty Toot Toot (8) Jan 63 

7606 Snowtime (7) Jan 63 

7609 The Emperor's New 

Clothes (P/j) Feb 63 

7610 Litlle Boy WHh a 

Bil Horn (7) Mar 63 

7611 The Fo«y Pup (614) Mar 63 

7612 Let's Go (T'/j) Apr 63 

7613 Gerald McBoing Boing 

• 7) May 63 

7614 Bon Bon Parade (8) Jun 63 

7615 Madeline (7) 

LOOPY de LOOP 

Jul 63 

(Color Cartoons) 

7702 Chicken Fracas-See (7) .. Oct 62 

7703 Rancid Ranson (7) . Nor 62 

7704 Bunnies Abundant (7) Dec 62 

7705 Just a Wolf at Heart 

'7) Feb 63 

7706 Chicken-Hearted 

Wolt (7) Mar 63 

7707Watcha Watchin' (7) Apr 63 

7708 Fallible Fable (7) May 63 

7709 Sheep Stealers 

Anonymous (7) Jun 63 

7710 Wolf in Sheep's Clothing 

Opinions on Current Productions 

ÊATURE REVIEWS 

Symbol O denotes color; © CinemaScopc; ® VistoVision; ® Technirame; © Other onomorphic processes. For story synopsis on each picture, see reverse side. 

Lilies of the Field 

United Artists ( ) 94 Minutes 

Ratio: 

1.S5-1 

Drama 

This is one of the most entertaining and timely films to 

come along in many a year. Before release here, it already 

has won several awards for Sidney Poitier, named "the 

best actor at the Berlin Film Festival for his starring role, 

and this, doubtless, is only the beginning. His performance 

as an itinerant worker who becomes involved with five 

strangely dressed women who turn out to be nuns, has 

humor, pathos, and all the additional elements which 

scored such a hit in "Going My Way." Ralph Nelson, who 

produced and directed, dared to cast a Negro in an honest 

role, as a semi-villain with spunk and courage, who risks 

the wrath of the nuns and, though he dislikes ties and 

being bossed around he completes their chapel in the 

desert. The haughty role of Lilia Skala as the Mother 

Superior, Stanley Adams as Juan, Dan Frazer as Father 

Murphy and Lisa Mann, Isa Crino, Francesca Jarvis and 

Pamela Branch as the other nuns whom Poitier teaches to 

speak English, make this low-budget "sleeper" into the 

"charm" picture of the year and a cleanup at the 

boxoffice. 

Sidney Poitier, Lilia Skala, Lisa Mann, Isa Crino, 

Francesca Jarvis, Pamela Branch, Stanley Adams. 

in' 

The Checkered Flag 

Ratio: 

1.85-1 

Racing 

© 

Drama 

Motion Picture Investors 83 Minutes Rel. July '63 

.'ing ^ 

el p' 

The widely popular interest in racing stories alone 

guarantees the boxoffice success of this film, which was 

photographed against authentic race track backgrounds 

in the Bahamas and in and around Sebring, Fla., 

where the amiual sports car endurance race takes place. 

The Eastman Color photography adds to the attractiveness 

of these picturesque surroundings and provides an 

additional selling point. The numerous exploitation tieups 

afforded, both in the racing runs in the picture, which are 

excellently recorded, and the scenic investure, open wide 

these possibilities with sports car clubs, sports wear shops, 

other merchant tieups and newspapers. The story concerns 

a faithless millionaire racing enthusiast, his alcoholic 

two-timing wife who plots, with her lover, to have 

her husband killed in a racing accident. While this is 

accomplished, the end result takes a surprising turn. 

"Flag" is being coupled with "Trigger Happy" (formerly 

"The Deadly Companions"), runs 92 minutes, also in 

color, with Maureen O'Hara, Brian Keith, Steve Cochran 

and Chill Wills. The combination has done above average 

in area saturation bookings. 

Charles G. Martin, Evelyn King, Joe Morrison, 

Peggy Vendig. 

Violated Paradise 

Times Film 

67 Minutes 

Ratio: Documentary 

1.8B-1 © 

Rel. July '63 

A beautifully photographed exploitation film which 

concentrates on female nudity yet is far above the usual 

picture made for and relegated to the downtown sex 

houses in the key cities. Filmed entirely in the Orient in 

color, this was produced and directed by Marion Gering, 

who directed many features for Paramount and Columbia 

in the 1930s, and is based (in part) on Fosco Maraini's 

"Meeting With Japan," a Book-of-the-Month Club selection 

last year. The English narration throughout is by 

Thomas L. Row, spoken for the Japanese heroine by 

Paulette Girard. The story starts out innocently enough b 

' 

as a provincial Japanese girl, well played by Kazuko 

Mine, leaves her village in search of adventure. In Tokyo, 

she encounters the night life, with its startling barebreasted 

showgirls and dancers, and is dismayed by the 

mixed bathing and other diversions of city life. Eventually, 

her fisherman lover from back home finds her and 

they return to the village. At this point, there is some 

added material which shows nude Ama maidens diving 

for pearls or deep sea delicacies. This is strictly documentary 

stuff, designed mainly to shock patrons, and, 

with the Tokyo nightclub revelations, make the picture 

strictly adult fare—informative though much of it is. 

The average exhibitor cannot be blamed if he uses sensational 

promotion—there's little else to exploit. 

Ratio: 

Drama 

Greenwich Village Story 

Shawn International 93 Minutes Rel. July '63 

A modest-budget feature 

entirely filmed in and about 

New York's Greenwich Village by Jack O'Connell, who 

wrote, produced and directed in most capable fashion, 

this is a first-rate example of realistic, strikingly original 

independent filmmaking. Although the off-broadway 

players in the cast lack marquee value, the picture can be 

exploited on its title and theme. New York's Bohemian 

section being known the world over. O'Connell, who 

gained film experience with Federico Fellini and Michelangelo 

Antonioni in Italy, has achieved some of these 

masters' off-beat authenticity and appeal, especially in 

his love story, which borrows its artists' life theme from 

"La Boheme" and a downbeat finale which is reminiscent 

of the memorable "The L-Shaped Room." His use of 

actual Village locations, including an opening during a 

Washington Square folk-sing and the crowded beatnik 

bars and hangouts, is superb and the photography by 

Baird Bryant is striking. The picture may be better suited 

to adult audiences, but it can play most regular situations 

and merits extra selling. 

Robert Hogan, Melinda Flank, Tani Seitz, James Frawley, 

Sunja Svendsen, James Cresson, John Avildsen. 

itrictN 

' 

In 

arecTi 

^xcha 

TT I T - » . Ratio: Action Drama 

Harbor Lights 

issi 

20th-Fox (317) 68 Minutes Rel. July '63 

A fair enough example of a fast-vanishing film commodity, 

the modest-budget, black-and-white supporting 

programmer, this Maury Dexter production has too little 

to hold the attention of moviegoers who are accustomed 

to seeing similar fare on their TV screens almost every 

night. Kent Taylor, the juvenile lead of 30 years ago who 

has more recently played in dozens of action films, is the 

sole marquee name in this Associated Producers film 

which was entirely filmed in Puerto Rico in association 

with La Cooperativa de Artes Cinematograficas of San 

Juan. As directed by Dexter from a story by Henry Cross, 

the picture opens with a murder and has a moderate 

amount of suspense as a professional gambler and a 

Puerto Rican girl follow clues to the killing in the streets 

and hotel rooms of San Juan. Taylor, still handsome 

enough to can-y the film's romantic interest, turns in a 

capable acting job as does Jeff Morrow, the only other 

American actor in the cast. But Miriam Colon, a Latin 

actress who was seen in support of Marlon Brando in 

"One Eyed Jacks," is barely adequate and some of the 

other native players have difficulty with their English 

dialog. The Puerto Rican locations will have some 

interest to travelers. 

Kent Taylor, Miriam Colon, Jeff Morrow, 

Antonio Torres Martino, Jose de San Anton. 

Double Deception 

UMPO 

Ratio: 

1.S5-1 

Suspense 

Melodrama 

101 Minutes 

Rel. July '63 

Some of Europe's finest talent contribute some memorable 

moments in this excellent adaptation, by Francois 

Boyer and Bernard Revon, of the novel by Boileau- 

Narcejac (latter, of course, responsible for "Diabolique") 

and where the world of suspense has traditionally meant 

top grosses, this surely won't disappoint. It contains, to 

be sure, all of the surefire, built-in ingredients that the 

armchair detectives in particular seem to relish—suspense, 

intrigue, and, at the climactic fadeout, the thread 

of doubt in the hero's mind, and, in turn, transferred t() 

the viewer's mind, that what has transpired may well 

have occurred in yet another way. The Michael Safra- 

Speva Films coproduction lists Henri Baum as production 

manager and Serge Friedman as director, the latter conveying 

a mood only rarely encountered in this genre. 

For starring principals, they have Jacques Riberolles, as 

a pianist, newly arrived on the scene of his late magician 

father's tent show, falling in love with identical twins, 

Alice and Ellen Kessler, the latter participating in an act 

of illusion. Riberolles finds his attention drawn to both 

girls, the girls quarrel over his affection, and there's a 

suicide. 

Jacques Riberolles, Alice Kessler, Ellen Kessler, 

Ginette LeClerc. Jean Mercure, Daniel Sorano. 

The reviews on these poges moy be filed for future 

loose-leaf binder; (2) individually, by company, in 

GUIDE three-ring, pocket-siie binder. The latter, 

may be obtained from Associated Publicotioni, 

reference in any of the following ways: (1) in any standard three-ring 

ony rtondard 3x5 card index file; or (3) in the BOXOFflCE PICTURE 

Including a year's supply of booking and doily business record sheets, 

825 Van Brunt Blvd., Kansas City 24, Mo., for $1.00, pottage paid. 

2752 

BOXOFFICE BookinGuide July 29, 1963 2751

FEATURE REVIEWS Story Synopsis; Exploifips; Adiines for Newspaper and Programs 

TIIESTOKY: 

"The Checkered Has" iMPI) 

In Scbring. Fla.. an unfaithful, alcoholic wife conceives 

a plan to murder her playboy, millionaire husband, who is 

a racmg enthusiast. She connives with one of her lovers am 

who loses courage and fails to consummate the plan. She ',"" ' 

hires a skillful young driver she has seen on TV, who has 

raced against her husband, to attempt to kill him in a 

racing accident. Tlie second attempt fails also, but the 

driver brawls with the husband and their enmity grows 

when they clash at a druiiken party involving other 

women. In a strange and ironic ending the millionaire 

dies in a wreck, but the wife and her young accomplice 

are injured and crippled for life. 

EXPLOITIPS: 

Decorate marquee, front and lobby with racing pennants 

and checkered flags: offer a free trip to the annual 

Sebring races, in Sebring, Fla.. through promotion of a 

contest: post lucky numbers in a display in lobby and rim 

some license numbers every day in advance campaign; use 

some of the many novelties available in pressbook. 

CATCHLCSES: 

The Thrill-a-Minute Story of Men Behind the Wheel 

. . Fighting for Sharp Curves and Soft Shoulders! 

. 

. . . Thundering Wheels . . . Screaming Tires . . . and the 

World's Most Daring Drivers ... A Thundering Story of 

the Race Tracks

. . Guaranteed to sell . . . 

| 

ATES: 20: per word, minimum $2.00, cash with copy. Four consecutive insertions for price 

{ three. CLOSING DATE: Monday noon preceding pubhcation date. Send copy and 

answers to Box Numbers to BOXOF7ICE, 825 Van Brunt Blvd., Kansas City 24, Mo. • 

HELP WANTED 

SALESMAN wanted to represent firm 

,elhng outdoor advertising in conjunction 

wîth ihealre display frame service. Opportunity 

to build for future. Exclusive terri- 

;ory available. Contact Romar-Vide Co., 

;^hetek, Wisconsin. 

NOWl Opportunity for aggressive, conjcientious, 

experienced manager. Indoor 

and outdoor operation. Armstrong Circuit, 

In c.. P.O. Box 337. Bowling Green. Ohio. 

Wanted: Aggressive, experienced theatre 

manager, Man or woman for new conventional 

theatre to open eclrly fall, near 

Wilmington, Delaware. Art house experience 

desirpble. Excellent opportunity for 

a long term career with established circuit. 

Write background details to: Capitol 

Theatre, Box 567, Dover, Del. 

POSITIONS WANTED 

Manager or supervisor. Experienced, 

family man, sober. Conventional or drivein. 

Available two week. BOXOFFICE, 

9691 

Experienced, mature theatre manager. 

Good at promotions, exploitation and 

gimmicks. Either drive-in or conventional 

theatre. Good references, prefer Midwest. 

BOXOFFICE, 9695. 

Projectionist, 30 years experience. Also 

maintenance, janitor man, non-union. Married, 

wants yecrr 'round job. Boxoffice, 

9711. 

Commission sales position in Florida. 

Promotions, advertising, etc. Available in 

October. Boxoffice, 9708. 

Projectionist. 33 years repair and maintenance 

of booth and sound. Go any pla'ce 

now (have ticket)! Boxoffice, 9707. 

Projectionist and technical supervisor. 

Expert on 35mm, well experienced on 

70mm, capable of complete booth installations. 

Twenty years experience, best of 

references. Single, reliable, sober and 

dependable. Will travel. Boxoffice, 9706. 

Wanted: Job as projectionist! 30 yecfrs 

experience booth maintenance. Indoor 

house preferred. Boxoffice 9712. 

BUSINESS STIMULATORS 

Bingo, more action $4.50 M cards. Other 

games available, on, off screen. Novelty 

Gomes Co., 106 Rogers Ave., Brooklyn, 

N. Y. 

Build attendance with real Hawaiian 

orchids. Few cents each. Write Flowers oi 

Hawaii, 670 S. Lafayette Place, Los Angeles 

5, Calif. 

Bingo Caids. Die cut 1, 75-500 combinations. 

1, 100-200 combinations. Can be 

used for KENO, $4.50 per M. Premium 

Products, 339 West 44th St., New York 

36, N. Y. 

Burlesk or Exploitation features (35mm) 

available. Mack Enterprises, Centralia, 

Illinois. 

BUY! SELL! TRADE! 

FIND 

HELP OR POSITION 

Through 

BOXOFFICE 

Classified Advertising 

Greatest Coverage in 

Field at 

Lowest Cost 

Per Reader 

the 

4 insertions for the price of 3 

BOXOFFICE 

GENERAL EQUIPMENT—NEW 

SAVE S92.001 Brand new BB-66 Simplex 

iniermittent movements, only $100. Independ-ent 

Theatre Supply, 2750 East Houston, 

San Antonio 2, Texas. 

GENERAL EQUIPMENT—USED 

Lamphouês, Magnarc. Simplex Hi- 

Slrong, also Standard Simplex mechanisms 

and a pair of Wenzel mechanisms, 

also pair supports for 5-point bases (new), 

bargains. LOU WALTERS SALES AND 

SERVICE CO., 4207 Lawnview Ave., Dallas 

27, Texas, 

For Sale: All steel frame movie screen, 

65x120'. Practically new\ Dismantled and 

marKed for easy erection. Blue prints available. 

Approximate v/eight 25 tons! Cohen 

& Green Salvage Co., Fayetteviile, N. Car. 

Ph: 433-3171. 

All equipment lor sale. $2,000. Contact; 

W. M, Hession, Sunset, La. Phone; 662- 

5230. 

Theatre closingl Must sell all equipment 

including Bodiform seats. Best offer. 

Will separate. Boxoffice, 9705. 

EQUIPMENT WANTED 

Wanted: Used theatre booth equipment. 

We dismantle. LEON JARODSKY, Paris, 

111. 

Equipment and scope lenses wantedl 

35mm FILMS for sale. Boxoffice, 9697. 

Wanted: Projection equiiinient. Highest 

prices paid! LOU WALTERS SALES & 

SERVICE CO., 4207 Lawnview Ave., Dallcfs 

27, Texas. 

Wanted: Tube type, selenium or silicon 

rectifiers, 70-135 amp. Also 100-135 amp 

lamps. Harry Meicher Enterprises, 3238 

West Fond Du Lac Ave., Milwaukee 10, 

Wise. Ph: HI 2-5020. 

Wanted: Used theatre equipment. Frank 

Rogers, 1122 Winton, Speedway, Indiana. 

EQUIPMENT FOR SALE 

HEAVY DUTY bases, Magnarc lamps, 

Super-Simplex heads, RCA sound, 18' 

magazines, B-L scope lenses guaranteed, 

$995. Strong-Simplex HI lamps, $99 pr. 

Simplex 50 amp rectifiers, $99 pr. Bases, 

heads, soundheads cheap. Thousands of 

Powers parts. Richard DeToto, 550 S. 

Salina St , Syracuse, New York, 

EQUIPMENT REPAIRING 

All makes, all models projection equipment 

repaired. LOU WALTERS SALES 6 

SERVICE CO., 4207 LAWNVIEW AVE., 

DALLAS 27. TEXAS. 

GATORHIDE your broken reflector. Save! 

Kwik-shipped kit; $2.95 postpaid. GATOR- 

HIDE, Box 1271, loplin. Mo. 

SOUND-PROJECTION 

MAINTENANCE MANUAL & 

MONTHLY SERVICE BULLETINS 

STOP—LOOK—LISTEN: You can SAVE 

$$ in vour projection room operation. You 

can obtain better projection and sound 

quality if you own copy of Trout's Sound 

& Projection Loose-Leaf Service Manual 

and MONTHLY SERVICE BULLETINS. 

Used by leading theatre circuits, projec- 

ONE ONLY: GIANT 800,000,000 CANDLE- 

POWER GE Searchlight, generator mounted 

on I'A-ton truck. Newly overhauled. tionists, managers, theatre-owners, NA- 

American Searchlight Advertising, 1945 TIONALLY, Covers New Transistors Sound 

Staunton Rd., Cleveland 18, Ohio. Ph.: 216 

—FA 1-1795. 

Systems, New Xenon lamps, screens, projectors, 

arc lamps, rectifiers, generators, 

sound heads, speakers, etc. Pictures, 

Schematics. Only $7.50 cash, check or 

PO. No CO ds. Edited by the writer. Over 

25 years of experience in servicing and 

repairing. Send TODAY at special price, 

$7.50; includes monthly bulletins. Wesley 

Trout, Editor, Publisher, Box 575, Enid, 

Oklahoma. 

THEATRE TICKETS 

Prompt Service. Special printed roll tickets, 

100.000, $40,75; 10.000, $13.75; 2,000, 

$5.95. Each change in admission price, including 

change in color, $4.75 extra. Double 

numbering extra. F.O.B. Kansas City, 

Mo. Cash with order. Kansas City Ticket 

Co,, Dept. 11, 109 W. 18th Street, Kansas 

City 8. Mo. 

INTERMISSION TAPES 

. 

Drive-In'a: Increase your snack bar receipts 

. . . Pre-show and intermission tapes 

that sparkle 

Personalized . . . Free sample. Commercial 

Sound Service, P. O. Box 199, Cheyenne. 

Wyoming. 

cuiiRine HOUSE 

THEATRES FOR SALE 

We&t Coast theatres ior sale. Write lor 

list. Theatre Exchange Company, 260 

Kearney Street, San Francisco 8, California. 

300-car drive-in, south central Kentucky. 

Large drav/ing area, no competition, showing 

25% net profit yearly. Price, $60,000 

Only interested persons need apply. Boxoffice 

9681. 

Bargoinl S0'xl20' steel and concrete 

theatre in Mission near Vancouver, B.C. 

$35,000, $5,000 cash, balance 10 years. S. 

A. Lechtizier, 945 Granville, Vancouver, 

B.C.. CANADA- 

New drive-in theatre, first season. 

Partners disagree. Northwestern 

BOXOFFICE, 9694. 

Ohio. 

For sale: Theatres in small towns in 

Florida) Good for family operations. 20% 

down. If interested call or write: Harlow 

Land, Mayo, Florida. Phone: 794-3721. 

For sale: 600 seat indoor theatre, No. 

Central Minnesota. County seat in heart 

of tourist area. All equipment in excellent 

condition, large growing territory. L, E. 

Belief euille, Aitkin, Minn. 

For sale: 300-car drive-in theatre in 

Southwest Louisiana! Year-round operation. 

Priced to sell as owner has other 

interest. Boxoffice, 9698. 

SELL building, will GIVE you equipment. 

Retiring, family operation. Vanlaningham 

Business Brokers. Anderson, Ind. 

For Sale: 300-seat indoor theatre, adjoining 

office space for rent. Good family 

operation. In Fort St. John area of Peace 

River country on Alaskan Highway mile 

37. Lux Theatre, Box 26, Taylor, B.C., 

Canada. 

For Sale: Oklahoma, 300-car drive-in: 

400-seat indoor. Combination makes ideal 

year operation. Large trade territory, ideal 

family operation doing nice business. 

Must sell immediately to settle an estate 

Some terms. Box 630, Bristow, Okla. 

250-car-drive-in, in progressive irrigated 

farming district in West Texas. XL-Simplex 

equipment In A-1 condition. Reason for 

selling, other business interests. Boxoffice, 

9704. 

Open and operating theatre! 1,260 seats, 

air conditioned, CinemaScope, Stereophonic, 

large concession stand, parking 

lot on grounds for 150 cars. Population cily 

32,000. Only interested persons need reply. 

Victor A. Maunn, c/o Park Theatre, 

Houmq, La. 

200-car drive-in theatre. Opened 1953 

1,500 sq, ft. brick veneer house. 1,500 sq. 

ft, brick and tile cafe, both built 1962. 

Cafe fully equipped. On 5.8 acres. Sacrifice 

due to illness, $36,000. Joe D. Blinka. 

Schulenburg, Texas. 

THEATRES WANTED 

Wanted to Buy or Lease: Indoor theatre 

in metropolitan areas, population at 

least 75,000. Contact William Berger, 

Metropole Hotel, Cincinnati, Chio. 

Wanted to Buy or Lease: Indoor theatre 

in Metropolitan area. Population at least 

200,000. Contact Harry Wald, 506 Si. 

Charles St., St. Louis, Mo. 

Buy. leasel Indoor, outdoor Florida Theatre. 

Ample finances. BOXOFTICE, 9592. 

Small town theatre vranted. Prefer Cali 

forma. Open or closed. Boxoffice, 9702. 

Buy or lease drive-in in Florida. Must 

gross over $30,000. Boxoffice, 9709. 

Drive-in in southwestern Michigan. Have 

one, want two. Boxoffice, 9710. 

THEATRES FOR LEASE 

Modern theatre, seating 600. Located in 

established shopping center in hig[hest income 

section of city of 70,000; with Metropolitan 

area population of 250.000; in 

Memphis exchange territory. Present owner 

retiring from business. Only responsible 

theatre operators need reply. No agents or 

brokers. Reply, Boxoffice, 9701. 

For Lease: Modern theatre, 750 seats, 

fully equipped, excellent location. Moderate 

rent, population city and suburban 

over 600,000. Available now. NEWPORT 

DEV. CORP., 201 Lenox Ave., Norfolk, Va. 

THEATRE SEATING 

We specialize in rebuilding opera chairs. 

Our 40 years experience is your guarantee. 

Factory trained men do the job 

properly. Write for our low prices. We go 

anywhere. Sewed covers to fit your seats, 

$1.65 each. Chicago Used Chair Mart, 829 

So. State St., Chicago 5, Illinois. Phone 

WEbster 9-4519. 

Specialists in rebuilding chairs. Best 

workmanship, reasonable prices. Have 

men, will travel. Neva Burn Products 

Corp., 262 South St., N.'.C. 

Do your seats need recovering? Latge 

selection—Low prices! No Tare leatherette, 

elastic back vinyls, corduroys, mohairs, 

nylons sold by yard or precut squares- 

Sewed covers priced from 95c- Write to 

Manko Fabrics. 49 West 38th. New York 

18. N. Y. for complete samples and price 

lists. 

1.336 Bodiiorm. 8,000 plywood seals. Lone 

Star Sealing, Box 1734, Dallas, Texas. 

POPCORN MACHINES 

Brand new counter model, all electric. 

Capacity, hundred portions per hour, 

$199.00. Replacement kettles all machines 

120 S. Hoisted, Chicago 6, 111. 

ANTI-THEFT 

SPEAKER PROTECTION 

ANTI-THEFT SPEAKER CABLE PRICE RE- 

DUCED! Protect your speakers-heaters for 

less than 75c per unitl Complete satisfaction 

reported by chains and exhibitors. 

Write; Speaker Security Company, 1650 

Willow, Hoboken, N.J. 

Handy 

Order 

BOXOrnCE: 

825 Van Brunt Blvd., 

Kansas City 24, Mo. 

Subscription 

Form 

Please enter my subscription to 

BOXOFFICE, 52 issues per year 

(13 of which contain The MODERN 

THEATRE Section). 

$3.00 FOR 1 YEAH 

n $5.00 FOR 2 YEARS 

n $7.00 FOR 3 YEARS 

Q Remittance Enclosed 

n Send Invoice 

THEATRE 

STREET 

TOWN 

NAME . 

POSITION 

July 29. 1963 

29 

STATE

I 

BUY 

When you get from $1.70 to $2.46 worth of abaolute 

value for each dollar you spend in trade paper advertising 

to U.S.A. and Canadian exhibitors, your best bet is obviouHj 

—and beyond any sound argument. 

THE 

^ ou uclualiy gel from 70% to 146% greatiT coverage of INorlh 

American exhibitors—theatre owners, managers, circuit executive* 

—the people who do the buying—through B

Boxoffice-July.29.1963

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