Boxoffice-August.12.1963

AUGUST 12, 1963 

/he TuAe e^ 'ike m&tu&fv r

hooTentwny 

IS MEREi-T^D 

MGM's GcJr iT! 

*THE MUSICAL SENSATION THAT'S 

SWEEPING THE NATION! 

< 

PETER BRECK • RUIA LlE 

JOBY BAKER • PAMELA AUSTIN 

Directed by 

Produced by 

iESB.GOra-GI[N[[SON-Sii/iN 

A FOUR LEAF PRODUCTION 

. EADY 

EVERYBODY'S BUYING UOOllAKNMr BECAUSE IT'S HOT! 

BOOKED FOR SATURATION IN: BOSTON. ATLANTA, LOS ANGELES. CHARLOTTE. MEMPHIS 

M-Q'M IS ON THE MOVEI

The 

7Ae Tidse of tAe7/?x//ior?. Ti'c/MJie /nd/z4h// 

THE 

NATIONAL FILM WEEKLY 

Puti -: "•!"« S«tionil Editiant 

BEN SHLYEN 

Editor-in-Chief and Publisher 

DONALD M. MERSEREAU, Associote 

Publisher 4 General Monoflef 

JESSE SHLYEN Mono«ing Edifcf 

HUGH FRA2E Field Editor 

AL STEEN Eostem Editor 

I L. THATCHER Equipment Editor 

MORRIS SCHLOZMAN Buiiness Mgr. 

PuMicatioii Officu: 82S Van Bnint BI'd. 

Kanui Clt) 24. Mo JfM« Shl>m. Mmtt\x% 

Bdlmr: Morris Srtiliwoun. Iliuineis 

\\xnxtts: tlii«h frait. Kirid EJIior; 1 L 

Thjlrtier. Editor Th« Jlo-fcrti ThMUt 

S«llon Te)fl*oii» Clltitnut \'"',- 

EdiUriil Officet: 1470 8lith An.. WaAtfellCT 

Ctnltr. N»« Yott 20. N. Y. Iloiuld 

SI Mmereui. AeoeUie TublliiKr 4 

(>rRal Wuatrt; Al Stem. Euttm Editor. 

Telrphoiw COlumlnis 5.63;0. 

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Watcni OfficM: Edllortil uid Pllm Adiertlslnc—6362 

lli>llr»ood Hlid . Ilol'jwood 

18. Calif.. S)d Cassyd. T«l«i)h.ine llOUr- 

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Toronto: 2675 Bayilew Are. WUlowdile, 

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Second CUsa poatjci Old at Kanau Oty. 

Mo Sectional Edition. S3 OO per yesr. 

Vitlonal edition. IT. SO 

AUGUST 

Vol 83 

1 2, 19 6 3 

No. 16 

OFTENTIMES the dramas that occur 

within the motion picture industry 

itself are more thrilUng and gratifying 

than those enacted in its films. They contain 

the excitement and suspense that 

dwarf some of the imaginative happenings 

that ?.re flashed upon theatre 

screens. And they are not without their 

happy endings to delight an intensely 

interested audience. 

In two recent instances, the unfolding 

dramas involved two of the major 

companies—20th Century-Fox and Paramount. 

Twentieth-Fox had fallen upon 

difficult times, with adversity piling on 

adversity; 

GOOD SHOW! 

and Paramount had received 

a setback, due to the disappointing performance 

of some of its product in the 

last couple of years. In both cases, however, 

success has crowned the efforts of 

each company's leaders who brought 

progressive measures into play, fitting 

them into the times and conditions with 

extraordinary acumen. The result is a 

happy one, not only for these companies 

that long have been integral and vital 

parts of this industry, but for all who 

are a part of it. 

In the past year, which was Darryl F. 

Zanuck's first as the president of 20th 

Centur>'-Fox. a remarkable record of 

progress, almost unbelievable progress, 

has been made. After three years of huge 

operating losses, the company is now 

entering black figures in its ledgers, 

among which there is another salient 

credit to Mr. Zanuck's record: his own 

production, "The Longest Day," has 

scored a sensational success with an accrual 

of profits in the multiple millions. 

Drastic economies were called for, as 

was the need for strong manpower. The 

shutdown of the Fox studios came as 

somewhat of a shock to the industry, 

but its operation was restored much 

quicker than had been anticipated. And 

now the studio is functioning as in former 

years, with a steady flow of attractions 

coming through. 

On his team of executives. Mr. Zanuck 

appointed Seymour Poe as executive 

vice-president; Joseph M. Sugar was 

placed in charge of domestic sales; Jonas 

Rosenfield jr, 

as director of advertising, 

publicity and exploitation; Richard Zanuck 

was named production chief at the 

Hollywood studio; Elmo Williams in 

charge of foreign production, and Harold 

Rand, director of world publicity—all of 

them men with experience, imagination 

and drive. 

Thinking and planning beyond the 

present. Mr. Zanuck also initiated an 

executive training program to assure the 

company of strong manpower for the 

future which, it Is reported, already has 

begun to show noteworthy results. 

With product the key to continuing 

progress, the ILst of titles of finished 

and forthcoming pictures and the knowledge 

of their name casts, directors and 

producers and story values, 20th-Fox Ls 

moving well along the road to regaining 

the eminent position it once held and 

which Mr. Zanuck set as his goal when 

he took the reins as president. 

The .sound of enthusiasm that Is coming 

out of Paramount these days is good 

to hear and it has brought a merry 

tinkle to boxoffices this summer. For it 

has been carried forward to exhibitors 

and through them to the public in the 

merchandising of current releases, a half 

dozen of which have given Paramount 

the best summer it has had in many 

years. 

Paramount's top executives are especially 

enthusiastic, if only because thus improved 

performance of their product 

bears out their expressed confidence that 

these new successes would more than 

compensate for the disappointing business 

experienced last year. 

Taking a forthright view of the situation, 

Paramount's executive echelon, 

headed by Barney Balaban, president; 

George Weltner, executive vice-president; 

Charles Boasberg, general sales manager, 

and Martin Davis, director of advertising, 

publicity and exploitation, embarked 

upon an aggressive and progressive 

plan for upbuilding business—and 

profits. This soon was accomplished by 

improving its product—in quality, quantity 

and general audience appeal—and 

by taking a new approach in its marketing 

and merchandising of that product. 

Concrete proof that Paramount has 

succeeded with its new policy is amply 

evidenced by the very strong business 

the above-referred-to current releases are 

enjoying. Moreover, the list of pictures 

set for the fall season, which already 

have been screened and are garnering 

enthusiastic reports from exhibitors, as 

well as some of the big ones known to 

be on tap for next year, add to the brightening 

outlook that Paramount's top men 

enthusiastically hold. 

Good show. Paramount! 

Good show, 20th Century-Fox! 

Good show, motion picture industry, 

for your great powers of recovery, reflected 

in the experiences of two of your 

prominent members! 

QÂl^

I 

Hyman Starts Meetings 

On Orderly Release 

NEW YORK—Sales chiefs and promotion 

heads of the major distributors this 

week will start their seasonal luncheon 

meetings with Edward L. Hymaji. vicepresident 

of American Broadcasting-Paramount 

Theatres, on the matter of orderly 

distribution of quality product. Each meeting 

will be held with the pei-sormel of an 

individual company. 

Hyman. who has been holding the periodic 

sessions for the last two of the eight 

years he has been campaigning for orderly 

release, said he had found that more could 

be accomplished in an atmosphere of relaxation, 

adding that "we certainly want 

the utmost of cooperation from the distributors 

in repairing Uie weak links in a more 

even flow of business at the boxoffices of 

theatres throughout the United States and 

Canada." 

Hyman sadd that the meeting with the 

sales managers and the promotion men at 

the last moment before the new orderly 

distribution book went to press afforded an 

additional opportunity for the reconsideration 

of release schedules. He said the 

forthcoming book would be the most complete 

ever issued to help exhibitors make 

history in the fourth quarter. 

The AB-PT executive asserted that 

"Herculean tasks" confronted both the exhibitor 

and the distributor in the closing 

months of 1963. if exhibition were to overtake 

the business lost because of bad 

weather in the first quarter. 

The first of the sessions will start Tuesday 

1 13 1 with representatives of Warner 

Bros.: Morey "Razz" Goldstein. Ralph 

lannuzzi. Larry Leshansky. Jules Lapidus. 

Judges Can't Find Better 

Name for 'Reissue' 

NEW YORK— Efforts to find, coin 

or create a word to replace "reissue" 

have resulted in a flop. Unless somebody 

comes along with a better description 

of a picture that has been 

rereleased. the name "reissue" is going 

to have to stick. The $100 which 

Metro-Goldwyn-Mayer had posted as 

a prize for the person who came up 

with the wonder word will be given to 

the Foundation of the Motion Picture 

Pioneers. 

Ned Deplnet, in behalf of distribution, 

and Ernest Emerllng of Loew's Theatres, 

had been appointed Judges in 

the contest. They went through hundreds 

of suggestions from all parts of 

the country, but not one of them was 

suitable. For which the Pioneer Fund 

wa« grateful. 

MOM had hoped to discover a word 

to describe the launching of its series, 

"World Famous HIU, " but since It 

appears to be doing very well with the 

prior two series, "Golden Operettas" 

and "World Heritage" pictures, under 

the label of rel.ssues, the company will 

stay with the word 

Hal Blumberg. Dick Lederer, Joe Hyams, 

Ernie Grossman and Max Stein. 

The second session will be held the following 

day with United Artists' representatives: 

James Velde. Carl Olson. Al Fitter. 

Gene Tunick. Fred Goldberg, Gabe Sumner, 

Mike Hutner and Al Fisher. 

Metro-Goldwyn-Mayer's meeting will be 

on Thursday with Morris Lefko. Lou Formato. 

Herman Ripps. Mel Maron. Saal 

Gottlieb. Harold Zeltner. Clark Ramsay. 

Dan Terrell. Emery Austin and William 

O'Hare on hand. 

Friday has been scheduled for Columbia 

Pictures which will be represented by Rube 

Jackter. Milt Goodman. Jerry Safron, 

Marty Kutner, Joe Frieberg, Robert Ferguson, 

Ira Tulipan and Dick Kahn. 

The meetings will be resumed the following 

week, starting on Tuesday, with 

Buena Vista, represented by Ii-ving Ludwig, 

James O'Garra, Leo Greenfield, Herb Robinson, 

Howard Hein. Charles Levy. Bob 

Dorfman and Stuart Ludlum. 

The 20th Century-Fox meeting will be 

held the next day and attended by Joseph 

Sugar, Robert Conn, Robert McNabb, Tom 

McCleaster. William Gehring, Jonas Rosenfield 

jr.. Harold Rand, Rodney Bush and 

Abe Goodman. 

The Paramount meeting on August 22 

will have Charles Boasberg, Hugh Owen. 

Tom Bridge. Al Taylor, Ed DeBerry, Jack 

Perlcy. Ben Schectman. Martin Davis. Joe 

Friedman. Jerry Levine and Bernard Berlin. 

The final session will be with Universal 

on August 23, represented by H. H. 

"Hi" Martin. Phil Gerard. Herman Kass. 

Paul Kamey and Jerry Evans. 

SBA Approves Four Loans 

To Theatres, Screen Co. 

WASHINGTON — The Small 

Business 

Administration approved four loans to molion 

picture industry operations during 

June. A total of 448 loans was authorized 

by SBA for a total of $26.7 million in the 

month. 

The highest amount for the month went 

to Aero Drive-In, Inc., Cheektowaga, N.Y., 

for $230,000 with a local bank participating. 

The Campus Theatre, Rangely, Colo.. 

wa.s 

approved for a loan of $45,000. A local 

bank is participating in the loan. Technikote 

Corp., a Brooklyn, N.Y., manufacturer 

of motion picture screens, was approved 

for a direct loan of $30,000. Angelus Corp., 

Spanish Fork, Utah, a theatre operation, 

was approved for a loan of $27,500 with local 

bank participation. 

Plan World's Fair Preview 

Of 'What a Way to Go' 

NEW YORK Turiilii Ih C'liitury-Pox's 

"What a Way lo Oo!." now In 

production, 

will have a woilclwide press premiere In 

the Theatre Music Hall of the New York 

World's Fair next year. 

Arthur P. Jacobs, producer of the picture, 

.said the press from all parts of the world 

and key cities of the United States would 

be flown to New York for the event. 

Mel Gold Named NSS 

General Sales Mgr. 

NEW YORK—Melvin L. 

Gold has been 

appointed general sales manager of National 

Screen Service 

by Burton E. Robbins, 

president. Gold's 

predecessor as sales 

chief was Joseph 

Bellfort. who resigned 

in May. 

A native of Chicago. 

Gold entered 

the film industry as 

assistant office manager 

of the Metro- 

Goldwyn - Mayer 

Melvin L. 

Gold 

branch in that city, 

later joining the 

Reinheimer circuit as head of its theatres 

in Hammond, Ind. In 1940, he organized 

his own advertising agency. Sales, Inc., 

and the following year became advertising 

manager of Filmack in Chicago. 

After managing the Vogue Theatre in 

Hollywood, in 1943. Gold joined National 

Screen Service as editor of its house organ. 

Mister Showman, and in 1945 was named 

director of NSS advertising and publicity. 

Gold recently was elected president of 

Associated Motion Picture Advertisers. He 

is a member of the Publicity Club of New 

York and a founder, in 1948. of the National 

Television Film Council. He has been 

an advertising consultant for various firms 

and recently announced plans for entering 

production, which now may be shelved because 

of his new post. 

Quality Product Drop 

Seen in Sept.-Oct. 

NEW YORK—Independent distributors 

are eyeing the September-October period 

as a good time to release their better product 

because they see a dearth of strong major 

pictures during that span. One independent 

told BoxoFFicE that a few test 

engagements of one of his productions this 

summer had proved he had a winner, but 

that he had a better chance for doing good 

business in the early fall when, he said, 

there would be a dropoff of quality films 

from the majors. For that reason, he said, 

he was going to hold the film back. 

Exhibitors, too, see an ebbing of quality 

product after the summer. A circuit operator 

said the summer was being spent 

building up a "want-to-see" atmosphere 

among patrons and that, with the good 

pictiu-es available, the public had started 

a back-to-the-theatre trend. But with the 

end of simimer. the possibilities were that 

the newly made patrons would turn to 

other forms of amusement. 

Distribution chiefs, on the other hand, 

are not going along entirely with exhibitor's 

contentions. Some of them admit that September 

doi's not look as solid as the summer 

period, but that October will have 

plenty of strong product. The quality August 

releases will run through at least half 

of September, offsetting any alleged shortage 

for the latter month, they say. 

A circuit chief, le.ss pessimistic than some 

of his fellow exhibitors, predicted a steady 

weekly improvement In pictures and business 

to the end of the year. 

BOXOFFICE Augtist 12, 1963

UATC Board Turns Down 

Dissident Group Demand 

NEW YORK—The request for a special 

meeting of stockholders of United Artists 

Theatre circuit was rejected by the board 

of directors here Wednesday i7>. The request 

had been made by a dissident group of 

shareholders known as the Stockholders 

Committee for the Better Management of 

United Artists Theatre Circuit. 

According to the board, the group claimed 

ownership of only 263,300 shares of stock, 

although in its public releases it claims to 

speak for substantially more shares. The 

demand for a special meeting was rejected 

upon the advice of counsel on grounds that 

it was made by holders of less than the 

number of outstanding shares called for 

under the applicable laws and bylaws. 

It was pointed out that any such meeting 

would involve two expensive meetings of 

stockholders for the same purpose in less 

than four months. 

Indications are that the committee will 

ask for a court order to set a special meeting. 

The present management of UATC 

brought the proxy fight into the open 

earlier in the week. Following the sending 

of proxy letters by the dissident group to 

shareholders, asking their support in a 

move to unseat 11 of the 12 directors and 

to gain control of the company, George P. 

Skouras, president, followed up with a letter 

of his own asking for revocations from those 

who may have signed the proxies. 

In his letter, Skouras said that UATC's 

long-range plans called for the unification 

of enterprises in which the company had 

less than 100 per cent interest. He said the 

plan had been completed partially and that 

the most important part of the program involved 

the acquisition of the remaining 50 

Plan for Reorganization 

Through Naify Voted 

New York—At a meeting of the board 

of directors of United Artists Theatre 

circuit here on Wednesday (7), approval 

was voted for a plan of reorganization 

involving acquisition of 

the additional 50 per cent of the outstanding 

stock of United California 

Theatres, Inc. The acquisition will be 

effected by an exchange of 740,000 

shares of UATC stock for United California 

stock now owned by the Naify 

family of California. Upon the exchange. 

United California will become 

a wholly owned subsidiary of UATC. 

In commenting on the deal, George 

P. Skouras, president of UATC, said the 

confirmation of the transaction would 

materially increase UATC's income and 

assets and mark substantial progress 

toward completion of a plan of action 

which began when he became president 

in 1950. He said that for years 

the company had been striving to unite 

the operations rather than have them 

run in six autonomous companies. 

per cent interest in United California Theatres. 

Inc., which, he wrote, represented 

one of the most successful operations of 

its kind in the country. 

Skouras charged that the proxy sent by 

the Stockholders Committee for Better 

Management of United Artists Theatre Circuit 

was asking a stockholder to give the 

group a "complete blank check" to vote 

"any way they wish on any matter that 

may come before any and all meetings of 

stockholders of your company, special or 

otherwise, between now and March of next 

year." 

RESULTS IF UNREVOKED 

"If you signed such a proxy," Skouras 

told the stockholders, "or were to sign one 

now and if it remained unrevoked, you 

would have no say whatsoever on how youistock 

is to be voted on anything in the next 

seven months. This would include not only 

the removal of present directors and election 

of directors at the next annual meeting 

in December, but anything else as well 

with respect to which they might like to 

vote your stock, including dispositions of 

your company's assets." 

Skouras indicated that he was in the 

dark as to what the dissident group wanted, 

"except to grab immediate control." He 

asked why the group complained on one 

hand about the operations of the company, 

while on the other it admitted having 

bought the bulk of its stock over recent 

months. "For what pui'pose?" he asked. 

The UATC president suggested that 

shareholders read the "blank check" proxy 

carefully. He enclosed a "revocation card" 

for those who had signed the proxies. 

Last week the Stockholders Committee 

listed six proposed candidates for the board. 

They are: 

Jerome K. Ohrbach, foiTner president of 

Ohrbach's, Inc.; Nathan Ohrbach, board 

chaii-man of that firm; Walter Reade jr., 

producer-distributor- exhibitor; Lester Osterman, 

Broadway theatre owner; Billy 

Wilder, director; Joseph H. Flom, attorney, 

and Maxwell Cummings, real estate investor 

and director of UATC, whose place 

on the board is not being challenged. 

FOUR MAJOR GRIEVANCES 

The proxy letter said the remaining vacancies 

would be filled by "qualified" people 

to be selected from within and outside 

the company. 

The stockholder group listed four major 

grievances as to the present management 

and its policies. These were a decline in 

earnings to an operating loss of $102,057 

at the end of the last fiscal year, a nineyear 

dividend hiatus, a decline in the working 

capital to a minus position and an 

erosion in the market value of the company's 

stock. 

lATSE Board Meeting 

MILWAUKEE — The general 

executive 

board of the lATSE will open its regular 

mid-summer meeting at the Pfister Hotel 

here on August 26. The sessions will last a 

week. 

Dame 

dropper? 

Gar Aldrich knows 

all the headwalters 

and some of 

the 

headwaitresses. 

He is a movie star 

and can drop names 

like 

Hedda and 

Louella and Janet 

(Leigh, that is). 

Gar is "sophisticated," 

but 

he never knew 

what it really meant 

until he came to 

the outskirts of town. 

JEREMY SLATE is 

Gar Aldrich, one 

of the six stars of 

Wives 

ano 

L#veps 

» Your key 

2pto big 

boxoffice 

BOXOmCE :: August 12, 1963

scheduled 

Pre-Production Planning 

Saves Costs, Says Baker 

NEW YORK—"Prociuctioii costs of motion 

pictures have zoomed to unnecessarily 

high levels today, due to a general lack of 

proper planning and foresight." according 

to Stanley Baker. Brit'sh actor who is costar 

and coproducer of Joseph E. Levine's 

"Zulu." which was recently completed and 

"came in on schedule and under the $3.- 

000.000 budget." "Zulu." which is in Technirama 

70 and Technicolor and was largely 

filmed in Africa, will be distributed in the 

U.S. by Embassy Pictures and by Paramount 

Pictures throughout the rest of the 

world. 

Baker, who has starred in many British 

films, including "Guns of Navarone" and 

the forthcoming "In the French Style." 

both distributed by Columbia Pictures. 

made "Zulu," his first as a producer, and 

with Cy Endfield as coproducer for their 

Diamond Films. Ltd. He believes that it is 

the producers function to protect the 

money in his budget in every possible way 

and he advocated four principals for moviemaking: 

integrity, pre-planning, proper 

facilities and editing on location. 

After discussing the project with Joseph 

E. Levine. whom he met while he was starring 

in "Sodom and Gomorrah" a year 

earlier in Rome. Baker and Endfield sent 

their unit manager. Bob Porter, to Africa 

to scout locations and negotiate for the 

use of 4.000 Zulus in the picture. However, 

because the weather in Africa was not ideal 

at that time for filming. Porter was the 

only man on their payroll until they 

actually started production some months 

later. Baker believes that many independent 

producers "get started too early" and 

thus waste money in what doesn't show on 

the screen. 

"A producer shouldn't move, merely to 

get started, until everything is right. And 

he must present realistic budgets to his distributor 

from the start. Also, he must 

thoroughly pre-plan everything and. if he 

is on location, isuch as Baker and Endfield 

were in Africa for "Zulu"! he must 

build facilities on the spot—carpenter and 

other shops, commissaries, wardrobe department 

and sound rooms. It can be done 

at comparatively little cost," Baker pointed 

out. Finally, he said, "he must do his film 

editing on tlie spot. From the fust day of 

shooting of 'Zulu' in Africa, for example, 

we had our editor. John Jympson. working 

on the set in Natal." Baker specified that 

these factors supplied a "continuity of 

effort" that was an all-important factor in 

keeping production costs down. 

"Most important to our success." Baker 

went on. was the trust and cooperation 

given by Joe Levine and Paramount Pictures. 

"There was not an iota of interference 

of any kind, only tremendous help. 

Thus, at all times, we were conscious of 

this trust put in us and conscious of the 

enormous amounts of other peoples' money 

we were dealing with." 

Also attending the pre.ss conference for 

Baker, given by Levine and Paramount at 

the Hemisphere Club Monday i5i were: 

Adolph Zukor. chairman of the board of 

Paramount, who told the producer-star 

that he .should tell other Hollywood producers 

about his money-saving pre-production 

planning: Barney Balaban. Paramount 

president: George Weltner. executive vicepresident 

of Paramount, who saw a rough 

cut of "Zulu" in London two weeks before 

and immediately cabled Paramount's 

overseas managers that "in terms of boxoffice 

appeal this can easily top 'Four 

Feathers' and 'Beau Geste' as a true epic": 

Martin Davis. Paramount's vice-president 

and director of advertising, publicity and 

exploitation: Leonard Lightstone. Embassy 

vice-president in charge of sales, and 

Robert Weston, Embassy's vice-president in 

charge of publicity, advertising and 

exploitation. 

Levine .who said he would exploit "Zulu" 

to the limit because "it is the kind of picture 

you can really sink your teeth into—it 

is big. it has guts and it has all kinds of exploitation 

values." added the picture would 

be completely edited and .scored by November 

lit started production in March i and 

would probably have its world premiere at 

the Royal Command performance in London 

in February 1964. The U.S. premiere 

would follow immediately after, according 

to Levine. 

For his next production. Baker mentioned 

that he was discussing a picture 

with a Cyprus locale with Levine. 

.Shown :it a press conferenrr fur Stanlry I.rvine, rostar and

Galaxy of 

Celebrities 

At Michigan Meet 

DETROIT—Outstanding personalities in 

show business will appear at a celebrity 

luncheon Thursday (15i during the 44th 

annual convention of Allied Theatres of 

Michigan, it is announced by Milton London, 

executive director. Highlighting the 

luncheon will be the presentation of a 

plaque to Meredith Willson for his contributions 

in the entertainment field. Willson 

is best known for his music and lyrics in 

"The Music Man," "The Unsinkable Molly 

Brown" and other film, and stage productions. 

The two-day convention, which will 

be at the Sheraton-Cadillac Hotel, opens 

Wednesday (14). 

Among the distinguished guests will be 

George Hamilton, star of "Act One" and 

"The Victors"; Janis Paige, star of "The 

Caretakers"; Craig Stevens, known as 

Peter Gunn on TV; Alexis Smith, veteran 

screen star; Jock Mahoney, the current 

Tarzan of the screen; Fred Gwynne and 

Paul Reed, stars of TV's Car 54 series. Lee 

Caron of Guy Lombardo's Orchestra and 

Jackie Gleason's TV show, will be master 

of ceremonies. 

Jack Zide, whose 20th anniversary as an 

independent film distributor was recently 

celebrated, will be honored at a testimonial 

luncheon on Wednesday. Also honored will 

be Richard Graff, former Universal branch 

manager in Detroit, who recently was 

transferred to New York as assistant to 

Hem-y H. "Hi" Martin, vice-president and 

general sales manager of Universal 

Pictm'es. 

Speakers during the convention will include 

Jack Armstrong, president of National 

Allied; Samuel Z. Arkoff, executive 

vice-president of American International 

Pictures; Euan Lloyd, film producer, and 

Arthur J. Hatch, president of Strong Electric 

Corp. 

The annual showmanship award will be 

presented for the best campaigns and promotion. 

Actor George Hamilton will present 

the trophy. The competition was very keen. 

Solomon Names Distributors 

For Latest Fanfare Film 

PHILADELPHIA — Joe Solomon, president 

of Fanfare Films, has announced the 

appointment of the following sub-distributors 

to handle their newest film, "The Playgirls 

and the Vampire." Ed Ruff and Associates 

were named in New England; Pan 

World Films for New York; Howco Exchange 

for Atlanta and Jacksonville; Alfred 

Sack Enterprises in Texas; and Seymour 

Borde and Associates will serve the 

west coast. 

Billions, 

Not Millions 

In a two-column boxed story printed 

last week on Department of Commerce 

fig;ures pertaining to paid admissions at 

theatres some zeros were left out, making 

the amounts millions instead of 

billions. The total paid admissions to 

film theatres duringr 1962 should have 

read $1,405,000,000. This was an increase 

from $1,369,000,000 in 1961, 

from $1,298,000,000 in 1960 and from 

$1,271,000,000 in 1959. The rest of the 

figures in the article were correct. 

BOXOFFICE August 12, 1963 

TOA Members Offered 

Post-Conclave Tours 

New York — Two 20-day overseas 

tours are being offered to members of 

Theatre Owners of America who will 

be attending the annual TOA convention 

in New York in October. The 

convention dates are October 28 

through October 31. Both tours will 

start on November 1. 

The first, tagged a "Magic Carpet" 

tour of Europe and Israel, will take 

off from New York by jet, with stopovers 

in Madrid, Rome, Tel Aviv, Jerusalem, 

Negev, Tiberias, Haifa and 

Paris, returning to New York on November 

20. The cost is $1,025 per person. 

The second tour, called the "Tiara," 

also is a jet flight and will stop at Madrid, 

Rome, Florence, Milan, Geneva 

and Paris, returning on November 20. 

The cost is $845 per person. 

Both tours are available only to 

TOA members and their immediate 

families. The rates include air, rail 

and motor transportation, hotels, 

meals, transfers, sightseeing, services 

of a multi-lingual guide at each stopover, 

tips, taxes and special events. 

Warner and Sinatra Merge 

Their Record Companies 

HOLLYWOOD — Jack L. 

Warner and 

Frank Sinatra have announced the merger 

of their two record companies into a single 

company to be known as Warner Bros. 

Records-Reprise Records Co. Both organizations 

and both labels will continue. 

No change in distributors, foreign licensees 

or personnel is planned. 

John (Mike) Maitland, president of 

Warner Bros. Records will act as president 

of Warner Bros.-Reprise with Morris Ostin, 

of Reprise, in charge of the Reprise division. 

Sinatra will serve on the board of directors 

of the new company. 

Another announcement states that 

Sinatra will be employed by Warner Bros. 

Pictures, Inc. as a consultant and will work 

with Steve Ti-illing, guided by Jack L. 

Warner, on various package deals. 

In a separate transaction, deals with 

Sinatra Enterprises to produce feature pictures, 

financed and distributed by Warner 

Bros., are under discussion. Howard W. 

Koch continues as executive producer for 

Sinatra Enterprises. 

13 WB Shorts in 4 Months 

NEW YORK—Warner Bros, will distribute 

13 Technicolor short subjects during the 

four months starting in August and up to 

the end of November. Included are ten 

cartoons and three "Worldwide Adventure 

Specials." The latter are "Switzerland 

Sportland," "A Wish and Ticino" and "Unfamiliar 

Sports." 

Guilds May Merge 

NEW YORK—Acting through its eastern 

directors council. The Directors Guild of 

America has offered merger terms to the 

Screen Directors International Guild. Each 

organization has appointed a committee to 

discuss the issue, headed by Ted Corday 

for DGA and Jack Glenn for SDIG. 

Grass 

widow? 

Name it, 

Fran Cabrell's 

been there. 

Niagara Falls, 

Hollywood, 

Acapuico and, 

alas! Reno. 

Fran 

had hitched her 

wagon to a movie 

star but wound 

up in the country 

after the big bust-up. 

She really 

it 

up there. 

lives 

SHELLEY WINTERS is 

Fran Cabrell, one 

of the six stars of 

Wives 

ano 

L#veps 

ML 

^^to big 

[ boxoffice! 

\

Pepsi-Cola Exhibit at World's Fair 

Designed, Developed by Disney 

NEW YORK — Pepsi-Cola's exhibit at 

the New York Worlds Fair will be in the 

form of a global tour, designed and constructed 

by Walt Disney. Details of the 

exhibit were explained Thursday i8i at a 

press reception in the Hotel Waldorf- 

Astoria by Herbert L. Barnet. president of 

Pepsi-Cola, and Disney. 

TitlPd "Its a Small World." the exhibit 

will be a salute to Uie United Nations International 

Children's Emergency Fund, 

now known as the United Nations Children 

Fund. 

Barnet and Disney described the exhibit 

as a colorful ride, indoors and outdoors, in 

one of the Fair's three or four most popular 

attractions. No other as.sociation of the 

United Nations will be repre.scnted and no 

other exhibit will combine such large scale 

philanthropy and world-honored entertainment, 

he said. The exhibit will occupy the 

largest lot on the street of industrial exhibits, 

housed on a two-acre corner lot. 

Barnet said Pepsi-Cola had engaged 

Disney becau.se he had "fascinated the 

hearts and minds of the world as no one 

else in our day." He said that while the 

Disney concept at the exhibit was wiioUy 

new. it was typical of Disneyland and 

would provide millions of visitors who never 

Walt Disney is 

shown here with 

a scale model of 

the "It's a Small 

W o r 1 d" — A 

Salute to 

UNICEF — attraction 

which 

he has designed 

developed 

and 

for the Pepsi 

Cola Co. exhibit 

at the New York 

1964 -'65 World's 

Fair. 

Glen Dickinson Sr., 

having 

Circuit Head, Dies 

KANSAS CITY—Glen Dickinson sr.. 

chairman of the board of Dickinson Operating 

Co.. died here 

Thursday '8) while 

undergoing surgery at 

St. Luke's Hospital 

He was 73 years old 

Dickinson was oiv 

of the Kansas City 

area's pioneer thcatremen, 

started in the motion 

picture industry in 

1916 with the Marshall 

Theatre in Manhattan. 

Kas. Born in 

Glen Dickinson sr. 

Brookfield, Mo., Dickinson 

after completing high school, became 

a clerk for the U. S. Forest Service, and 

subsequently went into the gasoline vending 

bUoiness and later acquired a Ford automobile 

agency in Brookfield. 

After entering the motion picture business. 

Dickinson expanded his theatre operations 

in Manhattan and in Lawrence. 

Kas.. and over the years built up an extensive 

theatre circuit in Kansas. Missouri, 

low-a and Illinois. His son. Glen 

jr.. is president of the circuit, which today 

consists of 27 operating theatres and four 

other houses, now closed. 

In addition, the Dickinson firm has 

other diversified interests, primary of 

which is the Glenwood Manor Motel, built 

in 1961 and valued at over $1,000,000. 

In addition to his son Glen jr.. Dickinson 

is survived by his daughter Mary 

Louise Motzer and three other children. 

Nancy, 16: Glenda, 14, and Douglas, 11; 

a sister and eight gi-andchildren. 

stylized boats along canals passing through 

the "Disneyesque" version of the British 

Isles, Continental Europe and the Mediterranean 

countries, Africa, the Middle and 

Far East. South and Central America. Animated 

figures of people and animals will 

entertain riders during the cruise. 

The United States Committee for 

UNICEF will operate its own pavilion and 

exhibit on an area of the Pepsi exhibit with 

free access to all peoples. Mrs. Helenka 

Pantaeloni jr., president of the committee, 

praised Pepsi-Cola for making it all 

possible. 

Robert Moses, president of the Fair, 

predicted that the exhibit would become 

Mission Pak to 

In 

NGC's Theatres 

Be Sold 

Ix)S Anerirs — National Ociipral 

Corp.. whirh rrcrntly announci-d acquisition 

of Mission Pak. Inr., of this 

rity, probably the nation's oldest and 

larsest fanry fruit parkaKcr, will mrrchandisj- 

the product in its 2'i^ theatres 

in IT states, a neu outlet for the 

fruit packaKes. not only durinR the 

peak fall and winter holiday seasons, 

hut alHO throuKhout the year. Plans are 

also presently beine worked out to 

sell Mission Pak items in KeoKraphiral 

are;is and retail outlets never iM-fore 

ulillred. 

had been to Disneyland with "recreational 

excitement they have never before known." 

Disney described the ride as a tour 

around the globe. Visitors to the attraction 

will board the specially designed boats at 

dockside outside a three-story. 47.000- 

square foot building. The craft wuU enter 

the interior of the building on a waterways 

cruise through the countries of the world. 

On the cruise, the visitors will be entertained 

by animated figures, in full dimension, 

representing children in various national 

costumes against Disney-stylized 

backgrounds and scenery, characteristic of 

their individual lands. The "children" 

will sing in their native tongues and perform 

dances traditional to their homelands. 

Animals al.so will play a part in the entertainment. 

A 120-foot "Tower of the Four Winds" 

will mark the entrance to the attraction. 

The -Structure will hou.se a hospitality 

center at its base where the Pep.si-Cola Co. 

and the United States Committee for 

UNICEF will be the hosts to distinguished 

visitors. 

Conducting the meeting was D. Mitchell 

Cox, vice-president in charge of public relations 

of Pepsi-Cola. 

Apex Acquires Two 

NtW YORK -Apex Films, headed by 

Harry Fellcrman and Sam Slgman. has 

acquired United States distribution of pictures 

made by Argentina's Leopoldo Torre 

Nllsson. First of the films aix' "Hand In the 

Trap" and "Sunmierskin." 

UA Passes a Dividend; 

Will Pay in Stock 

NEW YORK— In a move to conserve 

cash and refrain from using additional 

bank credits. United Artists will pass the 

cash dividend and declare a 2 '2 per cent 

semiannual common stock dividend on 

October 29. The action was taken on August 

6 by the board of directors. 

The dividend will entitle each stockholder 

to one share of common stock for every 40 

shares held. Stockholders of record will 

be given ample opportunity to apply their 

fractional share interests towards the purcha.se 

of a full share in accordance with 

an official notice to be mailed shortly. 

In announcing the decision of the board, 

Robert S. Benjamin, chairman, and Arthur 

B. Krim. president, stated that the company 

had an unprecedented inventory of 

important pictures for future release, 

completed and in production, and that it 

was considered advisable, in order to accomplish 

this program on a most favorable 

basis, to utilize as far as possible the cash 

resources of the company to that end, instead 

of through the use of additional bank 

credits. 

They said that this inventory, in various 

stages of production, included two films 

which management believed would be 

history-making: Stanley Kramer's "Its a 

Mad. Mad, Mad. Mad World" and George 

Stevens' "The Greatest Story Ever Told." 

both in Cinerama, the first in late 1963 and 

the other In mld-1964. 

BOXOFFICE August 12, 1963

Candidness of U.S. Films Impresses 

Russians, Stanley Kramer Says 

NEW YORK—The recent 

Moscow Film 

Festival proved that motion pictures were 

the most effective means of reaching the 

Iron Curtain countries, producer-director 

Stanley Kramer said here upon his return 

from Russia. 

Meeting with the press at the Overseas 

Press Club, Kramer and George Stevens 

jr., head of the films division of the United 

States Information Agency, said the vitality 

of American pictures was demonstrated at 

entries were 

the festival and that the U. S. 

hailed by the Russians. The candidness of 

the American films, in depicting some of 

the faults of America, appeared to be of 

great interest to Russians who apparently 

did not have that freedom. 

This was true in the cases of "West Side 

Stoi-y" and "The Defiant Ones," both of 

which reflected some of the faults of this 

country, Kramer said. The producer said 

he told the Russians that American producers 

could make pictures dealing with 

American problems and that he hoped the 

Russian producers would do likewise and 

make films on subjects that bothered the 

people of the Soviet Union. Kramer said 

his remark was greeted with applause. 

Although the Russian government appears 

to have a tight control over subject 

matter of films, its policy of training persons 

for filmmaking was cited by Kramer. 

He said courses, government-sponsored and 

financed, were available to anyone seeking 

a production career, a plan which he 

favored. He said there was "room at the 

bottom" for ambitious young producers 

to join the ranks of those at the top. 

The fact that Federico Fellini's Italian 

film, "8'/2," won the grand prize at the 

festival was an indication that the Russian 

government might relax some of its 

rulings in regard to experimenting with 

new forms of expression, Kramer said. In 

the opinion of Kramer, who was the United 

'Cleopatra' Establishes 

New Memphis Records 

Memphis—The talk of the town is 

"Cleopatra," the 20th Century-Fox 

film now in its sixth week at the Crosstown 

and which has already surpassed 

the town's third-place top moneymakers 

of all times— "Ben-Hur" and 

"The Ten Commandments," both of 

which ran 11 weeks some three years 

ago. 

"Cleo" now has passed "Ben-Hur" 

and "Commandments" in less than half 

their runs. In four weeks, "Cleo" 

equalled the cash guarantee the theatre 

had to put up to get the film. 

In two more weeks, it will have grossed 

enough to cover the theatre's overhead 

for that period. The run, as yet, hasn't 

added up to a profit for the theatre, 

but that depends on its staying power. 

Conceivably, the picture can surpass 

the second-place money-mater, "The 

Robe," and might well equal or surpass 

the top money-maker, "Gone With the 

Wind." 

States representative on the 15 -man jury, 

no other pictui-e except "8'/2" warranted 

the grand prize. Although the controversy 

over the award had been revealed in the 

press, Kramer detailed the situation at the 

press meeting. He said that all 15 members, 

including the nine from the Soviet countries, 

had agreed that the pictui-e was the 

best shown at the festival, but the Russian 

bloc refused to grant it the top award, apparently 

because the film did not conform 

with Russian ideology and patterns for 

filmmaking. Refusing to go along with a 

Soviet proposal to give the picture a "special 

award," the other six jurymen, representing 

France, Italy, Brazil, India, Japan 

and the United States, walked out. Kramer 

said that less than 30 minutes after the 

walkout, another meeting was called and 

the unanimous vote was for Fellini's picture. 

What caused the change? Both Kramer 

and Stevens said they didn't know for 

sure, but apparently the decision came 

from the top. And this was a big victory 

for the Soviet producers who said it appeared 

they now would be permitted to 

explore new methods of story-telling on 

film. 

The United States official entry, "The 

Great Escape," was well received by the 

Russians, as were those not in competition, 

such as "David and Lisa," "Judgment 

at Nuremberg." "West Side Story" and 

"The Defiant Ones," but "Ben-Hur" got 

a cool reception, probably because of its 

religious theme. 

Kramer said he believed the cultural 

exchange program should be revised. Under 

the present plan, if Russia accepts four 

American pictures for distribution, then 

the United States must take three Russian 

films. But, he said, there is a very 

small market here for Russian pictui'es. He 

said he would give Russia all the American 

pictures it wanted because they could improve 

the American image in the Soviet 

countries. 

Kramer described the Sports Palace in 

the Kremlin, where the festival was held, 

as the most beautiful theatre he had ever 

seen. Seating almost 8,000 persons, the theatre 

was filled to capacity for every picture, 

with the exception of "Ben-Hur." 

Hope that an American film festival on 

an international scale would some day be 

held in Washington was expressed by 

Kramer. 

More Than 500 Attended 

Herman Bobbins Rites 

NEW YORK—More than 500 persons 

attended the funeral services of Herman 

Robbins at the Riverside Funeral Home 

here on August 2. Robbins, chairman of 

the board of National Screen Service, died 

on July 31. 

Rites were conducted by the Rev. Dr. 

Nathan A. Perilman of the Temple Emanuel. 

The Robbins family received 348 telegrams 

and cablegrams of sympathy from 

industry people in all parts of the world 

on the day of the funeral. 

Ladies' 

man? 

Wylie Driberg 

is one of those 

men who 

feel more 

comfortable 

in the company 

of women - 

especially 

divorced 

women. 

Wylie is a 

suburbanite, 

on weekends 

only. 

RAY WALSTON is 

Wylie Driberg, one 

of tlie 

six stars of 

Wives 

ano 

L#vei^ 

pto big 

boxoffice 

BOXOFFICE Augixst 12, 1963

Allied 

Cony 

Its Goin^ To Be 

Lomly! 

JO.>,^^/s^/£j / j^ 

34th Annual Convention 

of Motion Picture Theatre Owners 

October 21-22-33-24, 1963 

THE AMERICANA HOTEL 

NEW YORK CITY 

PROM: 

Irving DolUnger 

Convention Chairman 

TO: Jack Armstrong, President 

Allied States Association 

This year, we're giving special attention to the ladies. 

An exciting function will be a Preview of the V/orld's Pair from 

the "Top Of The Fair," a glass-enclosed restaurant on top of the 

Port Authority Buildinr, highest point at the Fair. Hostesses 

will be Barkerettes of the Hew York Variety Club and our distaff 

conventioneers will get a behind-the-scenes glimpse of the Fair 

as it nesrs completion. V.'eather permitting, some lucky ladies 

will fly to the "Top Of The Pair" by helicopter from the heart 

of I!ew York City, along with show business stars. We have many 

other thrilling plans for this affair, including prizes and surprises. 

V/e have also arranged a luncheon for the women in the Delegates' 

Dining Room of the United nations. The group will then be escorted 

to a U.N. conference room, where they will be addressed by 

a world-famous statesmen. Guides will then take them on tour, 

after which tiol;eta to official U.II. meetings will be set aside 

for those who wish to attend these important sessions. 

There is much more to come. V.'e are proceeding with plans for 

cocktail receptions, a nightclub party and banquets, all with an 

eye to the ladles. V/e are setting up a Hospitality Room at the 

Americana to welcome convention registrants and assist them 5n 

every way possible to enjoy their stay. 

?.3, Although our program is ambitious, the registration fee for 

ladiea will bo only $2?; $50 for men. All communications for 

reservations should be addressed to Milton London, Executive Director, 

National Allied, 1008 Pox Building, Detroit 1, Michigan. 

Take This Home To ''Your Fair LadyF

Directors 

Plans Approved for 

Hollywood Museum 

HOLLYWOOD—Plans for the Hollywood 

Museum, drawn by William Pereira and 

Associates and estimated to cost in excess 

of $6,000,000 have been approved. The 

building when completed, will be leased to 

the Hollywood Museum Corp. The project 

will represent a $14,000,000 public service 

institution, Sol Lesser, president, announced. 

The structm-e will be built by 

the Hollywood Museum Lease Corp.. a nonprofit 

organization. The ground lease will 

be taken from Los Angeles County for $1.00 

a year with all profits going to the county. 

Groundbreaking for the building, which 

will cover fom- and a half acres opposite 

Hollywood Bowl on Highland Avenue, is set 

for October 24. 

In addition to Lesser, directors on the 

board of the lease corporation are as follows: 

Jesse Tapp, chairman of the board 

of Bank of America; Frank King, 

chairman of the boai-d of United California 

Bank; Charles Detoy, president of Coldwell 

Banker and Co.; Otto K. Olesen, former 

postmaster and president of the Pilgrimage 

Theatre Foundation; Y. Frank Freeman, 

vice-president of Paramount Pictm-es; 

Ernest Loebbecke, president. Title Insurance 

and Ti'ust Co.; Norman Fi-eeman, real 

estate investor; Oscar Tripett, president of 

HoUywôod Bowl; Irving Michaelman, president 

Budget Finance Co.; Henry Salvatori, 

president of United Geophysical Institute. 

Bonds covering the cost of the building 

will be handled by Blyth & Co. Counsel will 

be the law fiiTn of O'Melveny and Myers. 

Pick 'Hud' As Official U.S. 

Entry in Venice Festival 

NEW YORK—Paramount's "Hud" has 

been selected as the official United States 

entry in the Venice Film Festival to be held 

August 24-September 7. This was revealed 

here on August 2 by George Stevens jr., director 

of the United States Information 

Agency's international motion picture service. 

The selection was made by the Hollywood 

Guilds Festival Committee. 

The festival committee consists of members 

of the Guild of America, 

' 

Screen Actors Guild, Screen Producers 

Guild and the Screen Writers Guild. It 

was established last year by the USIA to 

select official American entries in the various 

film festivals. 

"Hud" was directed by Martin Ritt and 

produced by Ritt and Irving Ravetch. 

Stars are Paul Newman, Melvyn Douglas, 

Patricia Neal and Brandon de Wilde. 

'Doctor Zhivago' Will Be 

Filmed in '64 by MGM 

HOLLYWOOD — "Doctor Zhivago," the 

Nobel Prize novel by Russian writer Boris 

Pasternak, will be brought to the screen by 

Metro - Goldwyn - Mayer, with filming 

scheduled for 1964. 

Negotiations were completed by Robert 

H. O'Brien, MGM president; Carlo Ponti, 

producer in Rome; David Lean, director; 

Robert Bolt, WTiter of the screenplay, and 

Gianziacomo Feltrinelli, publisher of Milan. 

Lean and Bolt were the director and writer, 

respectively, of "Lawrence of Arabia." 

Irving H. Levin to Tour 

NGC Circuit in Sept. 

HOLLYWOOD—Starting August 8, Irving 

H. Levin, executive vice-president of 

National General Corp., and Robert W. 

Selig, vice-president of theatre operations, 

will make an all-circuit tour, preliminary to 

President's Week, September 11-17, honoring 

Eugene 'V. Klein, 

A series of division meetings for the special 

week dedicated to the chief executive 

of the 225-theatre motion picture circuit 

will be highlighted by Levin and Selig's 

reports on NGC's expansion and businessbuilding 

program. 

Levin will concentrate on the company's 

plans on entry into film production, closed 

circuit theatre color-TV, concerts-Uve star 

entertainment, real estate development, 

Mobile Rentals, Mission Pak and vending 

merchandising operations. 

Selig will report to the district and theatre 

managers on the company's theatre 

expansion program and promotion-exploitation 

ideas. 

William H. Thedford, Pacific Coast division 

manager for Fox West Coast-Evergreen 

Theatres, will attend the meetings 

held Thursday (8) in San Francisco and 

Friday (9) in Portland, Ore., Monday (12) 

in San Diego, and Wednesday (14) in Beverly 

Hills. 

On Thursday (15), Levin and Selig meet 

the Fox Inter-Mountain group in Albuquerque 

with Ray W. Davis, area supervisor 

and finish Tuesday (20) in Kansas 

City, Mo., with Fred Souttar, area supervisor 

of Fox Midwest. 

AA Two-Day Sales Meeting 

To Discuss New Product 

NEW YORK Ernest Sands, Allied 

Artists general sales manager, presided at 

a two-day meeting of all the company's 

division and district managers to discuss 

national release plans for "Shock Corridor" 

and other upcoming product Thursday and 

Friday (8, 9). 

In addition to "Shock Corridor," for 

which AA plans a big promotion campaign, 

pictures discussed included "Cry of Battle," 

starring Van Heflin, Rita Moreno and 

James MacArthur, and "The Gun Hawk," 

starring Rod Cameron, Rory Calhoun and 

Ruta Lee, both completed, and "Soldier in 

the Rain," starring Jackie Gleason, Steve 

McQueen, Tuesday Weld and Tom Poston, 

on which the sales force heard of the company's 

plans. 

Attending the two-day meeting were Edward 

Morey, vice-president; Nat Nathanson, 

assistant general sa'-cs manager; Harold 

Wirthwein, western division sales manager; 

James A. Prichard, southwestern division 

manager; J. E. Hobbs, southeast 

division manager; Prank Tliomas, midwest 

district manager; John Dervin, northeast 

district sales manager, and Jack Bernstein, 

Canadian general sales head. 

Col. Retitles Hammer Film 

NEW YORK—Columbia Pictures has set 

"The Crimson Blade" as the final U.S. 

release title for the Hammer Film production 

made in England under the title, "The 

Scarlet Blade." Produced by Anthony Nelson 

Keys and directed by John Gilling, the cast 

is headed by Lionel Jeffries, Oliver Reed 

and June Thorburn. 

i 

NO 

QUESTION 

ABOUT 

THE 

STAR 

VALUES! 

Academy Award stars 

Sophia Loren, Maximilian 

Schell, Fredric IVIarch... 

and Robert Wagner tell 

the shocking story 

what happened in 

of 

the 

mansion called Altona. 

'the Condemned OF 

ALTONA' 

ANOTHER BIG ONE FROM 20th 

AVAILABLE FOR SEPTEMBER I 

BOXOFFICE :; August 12, 1963 II

Eleven Countries 

Pictures Are Seen 

At Fourth Montreal Film Festival 

By FRANK LEYENDECKER 

MONTREAI^—The fourth Montreal International 

Film Festival, held at LoeWs 

Theatre August 2 through August 11, attained 

the stature of the better-known 

European film fetes by virtue of the first 

participation by an American company in 

a North American festival and 22 other 

North American premieres, representing 

11 countries, out of the 26 features shown 

duiing the ten-day event. 

The opening film presentation August 

2 was "The Leopard." produced in Italy by 

Luchino Visconti for Titanus and to be 

distributed in the U.S. by 20th Century- 

Fox. This was very much a "black-tie" 

affair, attended by Canadian officials and 

visitors from New York and Europe, and 

was followed by a reception. 

The second day. August 3, saw the North 

American premiere of the American-made 

independent feature, "Hallelujah the 

HUls," directed by Adolfas Mekas and shot 

in Vermont and New York, which was 

shown out-of-competition at the recent 

Cannes Film Festival, and the first Canadian 

showing of the British-made "This 

Sporting Life," directed by Lindsay Anderson. 

For Canadians, the biggest event took 

place Sunday (Aug. 4i with the first showing 

of "Pour La Suite Du Monde," the first 

feature produced by the National Film 

Board of Canada, which is a documentary 

dealing with the adventui-es of the inhabitants 

of a small island in the St. Lawrence 

River. Also shown during the week were 

two other Canadian-made features, "The 

Annanacks." a semi-documentary on Eskimo 

life, produced by Crawley Films, Ltd., 

and "A Tout Prendre," a straight fiction 

film made by Claude Jutra in and around 

Montreal during the last three years. 

Also shown during the week were such 

important foreign -language pictures as 

"The Trial of Joan of Arc," directed by 

Robert Bresson: "The Sign of the Lion." 

directed by Eric Rohmer; "Codine," directed 

by Henri Colpi; "Le Petit Soldat" 

and "Les Carabiniers," both directed by 

Jean-Luc Godard. all from Prance: "Bandits 

of Orgosolo," directed by Vittorio De 

Seta, and "Salvatore Giuliano," directed by 

Francesco Rosi, both from Italy; "Knife in 

the Water," directed by Roman Polanski, 

from Poland: Luis Bunuel's "The Exterminating 

Angel," from Mexico, and "Harakiri," 

directed by Masaki Kobayashi. and 

"The Pitfall," made by Hirsohi Teshighara, 

both from Japan. Also shown on 

the Festival's final days were "My Name 

Is Ivan," Russian film, currently playing 

in New York, and "The Eclipse." Italian 

film directed by Michelangelo Antonioni, 

shown in New York several months ago. 

Although the Montreal Festival is usually 

non-competitive, this year there was a 

special section in which the Canadian entries 

competed for a cash prize to be 

awarded by an international jury. This jury 

consisted of Lindsay Anderson, British director 

of "This Sporting Life": Andrew 

Sarris, U.S. film critic for cultural publications: 

Andre Martin. French filmmaker 

and critic: Gian Vittorio Baldi, director 

of "Luciano," Italian film: and Real Benoit, 

Gilles Ste-Marie, Gerald Pratley and 

Stanley Fox, filmmakers or critics. 

Rudy Franchi of the Bleecker Street 

Cinema in New York City was U.S. press 

representative for the Montreal Festival. 

Others from New York included Mekas, 

who was acclaimed at the showing of his 

"Hallelujah the Hills," and Ernest Pintoff. 

whose animated short, "The Critic," was 

also applauded at the opening show. Also 

glimpsed at the opening and at other showings 

from New York were Archer Winsten, 

film critic of the New York Post: Herman 

G. Weinberg, who does the English titles on 

most foreign films shown in the U.S.: Leo 

Di-atfield. of the National Film Board and 

co-founder of the newly formed Pathe Contemporary 

Films: Marion Billings, publicist 

for Continental Distributing, which 

distributes "This Sporting Life": Eleanor 

Silverman, New York publicist: Rosalind 

Constable of Time Magazine: Peter Furst 

of the Voice of America, with Mrs. Furst 

of the Monroe Greenthal Agency, and 

Marty Greenbaum, one of the leading actors 

in "Hallelujah the Hills." 

Two Exhibitor Groups Pick 

'Beach Party' for Drives 

HOLLYWOOD—"Beach Party." American 

International's musical comedy, has 

been chosen "best picture" by two leading 

exhibitor groups in advance of a record 30 

major metropolitan area openings .set for 

the initial weeks of the film's national release, 

it was revealed this week by AIP 

sales chief Leon P. Blender. 

The film was the August choice for the 

National General Corp. "Terrific 12" program, 

in which one picture per month is 

selected for a concentrated exploitation 

campaign. It also was chosen by the Great 

Plains Boxoffice Builders, a project similar 

to that of NGC, carried on by midwest exhibitors, 

with bookings set for approximately 

200 theatres in that area. 

"Beach Party" opened Thursday i8) at 

Houston, Tex., and had two key premiere 

openings Friday ( 9 

1 at Chicago's Roosevelt 

Theatre and Detroit's Adams Theatre. In 

addition, it is set to open August 14 in 

Kansas City. Boston, Milwaukee. Baltimore. 

Cleveland, Cincinnati and Oklahoma City; 

August 15 in Dallas and San Antonio; August 

16. Miami and Jacksonville; August 

21, Salt Lake City, Des Moines and Indianapolis: 

August 27, San Francisco: August 

28, Seattle, Portland, Denver, Omaha, 

Tulsa, San Diego and New Orleans; August 

30, Minneapolis and St. Paul. September 

dates, all preceding the opening of school, 

are Pittsburgh. September 5; Los Angeles 

and Philadelphia, September 11. and St. 

Louis, September 13. 

The Pathecolor-Panavision film stars 

Bob Cummings, Dorothy Malone, Frankie 

Avalon and Annette Funicello, with Harvey 

Lembeck, Jody McCrea, John Ashley, 

Morey Amsterdam and Eva Six. 

Columbia Expanding Its 

Field Promotion Force 

NEW YORK—Columbia Pictures will expand 

its field promotional staff, resulting 

in a crew of 40 exploiteers who will cover 

a minimuni of 57 cities between now and 

the end of the year. 

Robert S. Ferguson, vice-president in 

charge of advertising, publicity and exploitation, 

said the expansion move would 

keep pace with the company's stepped-up 

promotional activities in behalf of the recently 

announced release schedule. Twentynine 

men now are in the field, under the 

direction of Roger Caras, exploitation maniiKrr. 

helping to ballyhoo continued hot 

weather business for Columbia's four current 

releases. 

Ferguson said that the quality of the 

year's forthcoming releases warranted the 

heavy exploitation support. 

Mils ll.\rr^ i ()| KsO'II iiijiiMd ;i ;:rl-lin;ithir .11 the rccciil ciinvciitiiiii of 

the VlrRiniit .Miitioii l> icturr Ihralrc Asn'ii ;it (he ( avalirr llolil, VirRinia Bi-ach. 

Va. From Irft, thry arc: Kddlr llutrhinsnti. Hcrlo \(iidin(! Co.. Norfolk. Va.; Jcrr.v 

f orbln. Dr Prpprr Co.. OallaK. Tpx.; Bi-vrrly Millor. .'Vlillor Drivr-In Thcatri-s. 

Kansai City, and Spymour Hoffman, Diiitrict Thpalrcs. Richmond. Va.. pastpresident 

of VMPTA < 1955-57). 

Robert Wise Is on Tour 

For 'The Haunting' 

UOLLVWOOU Pioducer-director Robert 

Wi.se i.s currently on tour to participate 

m a publicity and promotional plan in connection 

with the prerelease engagements of 

MGM'.s "The Haunting," which opens In St. 

Louis on August 22. in Minneapolis and St. 

Paul on the 23rd: Milwaukee on the 28Ui 

and IndlanaiJolis on the 29Ui. The picture 

also has been .set for Albany, Schenectady 

and Troy, N.Y., on August 21. Julie Harris. 

Claire Bloom, Richard Johnson and Russ 

Tamblyn head the cast. 

12 BOXOFFICE ;: August 12. 1963

Strong Language 

BETWEEN THE LINES 

p;SSE ZUNSER, motion picture editor of 

Cue Magazine, takes Hollywood over 

the coals in no uncertain language in the 

August 10 issue of the amusement guide. 

While many industryites may not agree 

with him on some of his comments, his observations 

provide some food for thought. 

Citing a number of outstanding Hollywood 

productions, Zunser then went on to 

ask who would want to excuse the tastelessness 

and "gutter immorality" of others. 

"Or the contempt for literate audiences 

evidenced by concentrating on the lowest 

common denominator of taste and intelligence 

in these large scale, multi-million 

dollar collections of cinematic garbage parading 

as truth—the twisted moralities 

glibly distorted to suggest that black is 

white, dirt is clean, virginity can be peddled, 

yet kept? 

"Who will apologize for the leering bustand-buttock 

photography, for films that 

say you can sell yourself for a mink coat 

and win a millionaire and wedding ring in 

the process, pictures that promote prostitution 

as a wonderful profession and a 

happy prelude to marriage, and other epics 

that suggest that the way to lasso a prospective 

husband is with a bedsheet? 

"Who will apologize for the movies' 

glibly equating adult films with prurient 

sex peepholing?—films made for fleabag 

houses but peddled to mass audiences in 

neighborhood 'family theatres'? Who will 

apologize for the movie's selling us dirty 

stories as family entertainment to make a 

cheap buck? Plans are announced for a 

multi-million dollar studio to combine 

economically the activities of many studiosin-one. 

Will the pictures get better—or 

only the facilities for making pictures? 

"Hollywood says: 'There's a picture for 

every audience and an audience for every 

picture.' So be it. But will there be pictures, 

too, for the discriminating adult who can 

recognize the difference between sex and 

back-fence scrawls, between honest adult 

drama and fast-buck pornography, who objects 

to Skid Row junk that should be on 

the Bowery, pushed instead into children's 

matinee shows? Will there be pictures, too, 

that don't insult taste and decency, that 

do not help to tear down parents' efforts 

to rear their children in an aura of comparative 

moral cleanliness? 

"In Hollywood there are plenty of men 

of taste and artistic discrimination—as well 

as dirty postcard peddlers. To each his 

own. The producer who said you can't go 

wrong underestimating the taste of the 

American public made that remark decades 

ago. Since then, movie audiences have 

grown older, wiser. Have the moviemakers? 

In recent months, the failure of several 

pretentious messes of celluloid trash might 

suggest that audiences are getting choosier, 

or fed up. No wise moviemaker should 

overlook that fact—for it can hurt him 

where it hurts most: in his cash register." 

-By AL STEEN 

Sponsored Newsreel 

NEWSREEL in color, with 30-second ad 

J!^ 

spots, is in the making. Back of the 

project is William Githens who pioneered 

the newsreel theatres. Top advertisers are 

said to be interested in it and are ready 

to go along, if there is audience acceptance. 

A pilot reel has been made and has been 

given test engagements. The sales pitch 

is said to be on the "softer" side, not the 

"hard sell" of TV commercials. And, according 

to reports, there were no squawks 

from the patrons. 

Whether theatres will be paid for running 

the newsreel could not be determined. 

But in all probability they will be. 

This past weekend, we went to an art 

theatre to see a very fine and highly 

praised art picture. The program consisted 

of the feature and nothing else. In the 

coffee lounge we heard a disgruntled patron 

say, in effect, "My gosh, couldn't they 

afford at least a newsreel—for $2 yet?" 

Maybe a paid-for newsreel would offset 

the possible overtime that might be required. 

Premiere Showcases 

KJIAMI is the newest area in which United 

Artists will introduce its Premiere 

Showcase formula, starting in September. 

Vice-president Jim Velde told us that the 

number of new theatres in the Miami area 

called for a change in the release pattern 

there. 

The Premiere Showcase plan is about 

a year old in New York, but Velde said that 

UA had been operating under the setup 

in other areas for several years. The system 

has been in work in Los Angeles since 

1951, in Denver since 1953 and in Salt 

Lake City since 1954. Variations of the 

plan have been operating in many other 

situations. 

Shooting on the Q. T, 

yiZITHOUT ANY publicity, Pierre-Dominique 

Gaisseau, who produced "The Sky 

Above—the Mud Below," has been making 

a picture in New York which will be released 

imder the title of "Only One New 

York" by Embassy Pictures. 

What makes it interesting is the fact 

that the producer has been able to gain 

access to places and events ordinarily 

barred to photographers of any kind, 

especially foreigners. Born-and-bred New 

Yorkers probably will see things that they 

didn't know existed in their home town. 

Portions of Chinatown and Chinatown life 

heretofore never revealed, off-beat churches 

in Harlem and various segments of society, 

high and low, have been recorded, some 

openly and possibly some sub-rosa. 

Admittance to some of the spots might 

have been refused, if it had been known 

that the shots were to be used in a feature 

picture. 

NO 

QUESTION 

ABOUT 

THE 

STORY 

VALUES! 

Jean Paul Sartre wrote 

the play. Academy Award 

winner Abby Mann 

adapted it 

for the screen. 

Academy Award stars 

tell its shocking story. 

THE Condemned OF 

ALTONA' tt 

ANOTHER Bie ONE FROM 20th 

AVAILABLE FOR SEPTEMBER I 

BOXOFnCE :: August 12, 1963 13

. . A 

Wis. 

News 

'Spencer's Mountain' (WB) Wins 

Blue Ribbon Award for July 

gET AGAINST 

'Sp>encer's 

emerged as the 

National Screen 

entertainment. 

Hamner Jr.. was 

plus, one-minus 

the regal splendor of the Grand Teton mountain range of Wyoming, 

Mountain." Delmer Daves Pioduction for Warner Bros, release, 

winner of the Boxoffice Blue Ribbon Award for July, designated by 

Council members as the best picture of the month suitable for family 

The Technicolor-Panavision production, based on the novel by Earl 

produced, directed and written for the screen by Daves, and has a tenrating 

in the Boxoffice Review Digest. 

Starring Henry Fonda and Maureen 

O'Hara as the mountain homesteading 

parents of nine robust youngsters, the picture 

also toplines Donald Crisp as the pioneer 

grandfather, and James MacArthur 

as the eldest son in the family, who has 

college ambitions and falls in love with a 

city-bred girl. Wally Cox. as a timid 

preacher, supplies amusing incidents in 

the film, and Virginia Gregg, as the boy's 

high school teacher, contributes noble 

sentiments. 

Our reviewer in the issue of March 4 

said of the film: "Delmer Daves, whose 

films about adolescent romances and 

family entanglements. 'A Summer Place' 

and Parrish.' were boxoffice triumphs for 

Warner Bros., now turns to a wholesome 

and heart -warming tale of modern-day 

Americana for a picture of sure-fire 

family appeal. With Henry Fonda and 

Maureen O'Hara topping the cast to play 

the parents of nine youngsters, this 

should be another Daves' hit." 

Particularly notable among the comments 

from National Screen Council 

members about the picture were the references 

to the breath-taking photography 

of the soaring Tetons and their swirling 

trout streams, flower-covered fields and 

pine forests. The Max Steiner musical 

score also won high praise as a major asset 

to the picture. 

Ballot comments by NSC members included 

these about the winning film: 

Perhaps our family chose this one because 

it was filmed nearby in the beautiful 

Teton country. Gorgeous scenery! 

Story is true and delightful! We had a 

fine t'me picking out people we knew and 

scenery that was familiar. People having 

visited the Grand Teton Park will relive 

their visit when they see this one! 

Elayne Bybee, KID-TV, Idaho Palls, Ida. 

film lacking in sophistication, but 

abounding in warmth, excellent photography 

and "happy" family entertainment. 

—HaiTiet Simpson, News and Observer, 

Raleigh. N.C. 

Well-done tale of nine childi-en. homespun 

family life in beautiful Teton Mountains 

setting.—Elisabeth Murray. Teachers 

Ass'n. Long Beach. Calif. . . . Every 

American should see the Rocky Mountain 

West and this presents it beautifully. 

Anna Belle Miller. WOMPI. Denver. Colo. 

. . . This is the type of picture which is so 

characteristic of the Blue Ribbon Award. 

—Art Preston, teacher. Portland. Me. 

Among an embarrassment of riches this 

month. "Spencer's Mountain" stands out 

as a charming, old-fashioned film I'd forgotten 

Hollywood could make. Don't miss 

it —James L. Limbacher. Dearborn Press, 

Dearborn. Mich. . . . Highly interesting 

and entertaining drama.—Myrtle W. 

Parker. WOMPI. Charlotte. NC . 

. . 

. . . Not for the 

Beautiful scenery, excellent cast, unusual 

Max Steiner score.—Mrs. Max M. Williams. 

Greater Detroit MFC. 

A colorful eye-catcher, with James 

MacArthur doing a dandy job and Mimsy 

Farmer making a dandy debut. Bring 

family and hanky.—Leslie A. Wahl. Saginaw 

'Mich. I 

sophisticates, but good, sturdy family fare. 

Iris Myers. Union-Bulletin. Walla Walla, 

Wash. . . . "Spencer's Mountain" is the 

type film that made our industry' great. 

Ken Prickett. ITOO. Columbus. Ohio. 

A wonderful picture of a large family, 

their pleasures and heartaches. Color 

beautiful.—Mrs. Henry August'ne. Sheboygan 

BFC I . . . Put "Spencer's 

I 

Mountain" in caps. For the information 

of eastern critics, it is an accurate portrayal 

of much life in the West. It is 

beautiful, sentimental, entertainin.-? and 

honest, but apparently not for the critics, 

who can see only foreign imports.—Harold 

Pearson. Deseret News. Salt Lake City, 

Utah. 

tlllllllllllllllllllllllllllllllllllllllllMIIIIIIIIIIIIIIIIIIII 

CLAY SPENCER (HENRY FONDA) DISCUSSES THE 

ACTIVITIES OF HIS SON CLAYBOY (JAMES MacARTHUR) i 

OLIVIA (MAUREEN OHARA): GRANDPA (DONALD CRISP), 

AND GRANDMA (LILLIAN BRONSON) IN A TENSE SCENE 

PREACHER (WALLY COX): MISS PARKER iVIRGINIA 

GREGG), AND CLAYBOY ENJOY THE NEW LIBRARY 

IIIIIIIIIIIIIMIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMIIIIMIIIIIIIIII 

Clay Spencer 

Olivia Spencer 

dayboy 

Grandpa 

Preacher Goodman 

Claris 

Miss Parker 

The Cast 

Henry Fonda Grandma 

Maureen O'Hara Dr. Campbell 

James MacArthur Col. Coleman 

Donald Crisp Minnie-Cora 

Wally Cox Percy Cook 

Mimsy Farmer Mother Ida 

Virginia Orecc Mr. John 

Lillian Bronson 

Whit Bissell 

Hayden Rorke 

Kathy Bennett 

Dub Taylor 

Hope Summers 

Ken Mayer 

Produced. Directed. Screenplay by... 

Delmer Daves 

Based on the Novel by .. Earl Hamner. Jr. 

Photography Charles Lawton. A.S.C. 

Music 

Max Stiiner 

Art Director ,.._ 

Cahl Anderson 

'ilm Editor D*vii> Wages 

und ,^„ M. A. Meriick 

Production Staff 

Dialog Supervisor Bert Steinberger 

Hair Stylist Jean Hurt Reilly. C.H.S. 

Orche.itration 

Murray Cutter 

Set Decorator 

Ralph S. Hurst 

Costumes by 

Marjorie Best 

Makeup Supervisor .. Oordon Bau. S.M.A. 

Assistant Director Oil Kissel 

Filmed m 

Panavision 

Tcchnicoloi 

T)l» ntrt It ll'tn HCh month l> tM 

National Scrttn Council en tl

CALENDARS! EVENTS 

AUGUST

BOXOFFICE BAROMETER 

This chort records the performance of current attractions in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than five engagements arc not listed. As new runs 

ore reported, ratings arc added and averages revised. Computation is in terms of percentage in 

relotion to normol grosses as determined by the theatre managers. With 100 per cent as "normal," 

the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.)

SOPHIAlORENlMaMMimNSCHELL 

FRHHBCMARCH I 

ROBERTWA6NEB 

THESE ACADEMY AWARD STARS TELL ITS SHOCKING STORY! 

AND WITH 

rDm 

RANCOISE 

Directed by 

Inspired by a 

play by 

Screenplay & 

Dialogue by 

A TITAN US and 

CARLO PONTI Presentation 

Released by 20th CENTURY-FOX 

NO QUESTION ABOUT THE BOX OFFICE POWER! Another big one from 20th available in September.

. . 'Walt 

. . "Black 

. . Abraham 

'T^MftMMd ^cfiont 

By SYD CASSYD 

0IRECTOR George Marshall and director 

of cinematography Milton Krasner, who 

worked together almost 25 years ago on 

the W. C. Fields comedy. "You Can't Cheat 

an Honest Man." have joined forces on 

the same set once again at MGM's "Company 

of Cowards" . . . Now they're tieing up 

the chickens for having nem-oses. "Strait- 

Jacket." the Joan Crawford starrer of 'William 

Castle, has moved to a poultry ranch 

to stay a week for filming the Columbia 

release . . . "The New Interns." a Walter 

Schiller original and screenplay to be produced 

by Robert Cohn in early October for 

Columbia release with director John Rich 

at the reins, is getting a final polishing job 

by screenwriter Arthur Ross. Hospital 

scenes, having proved so fruitful on television 

and at the boxoffice, will be exploited 

to their fullest in this new production. 

The Mirisch Corp. and Ted Richmond 

Productions have signed to coproduce 

"Bandoola." starring Yul Brynner. with 

filming scheduled for Januai-y in Ceylon. 

United Artists will release the outdoor adventure 

picture. Lewis J. Rachmil, who 

will be producer for Mirisch Corp.. will move 

over to India from London when he completes 

"633 Squadron" anti will have Cecil 

Ford as production manager. The latter 

handled the production in Ceylon of 

"Bridge on the River Kwai." Elliot Arnold 

scripted his story from a novel by Col. J. H. 

Williams. 

Gene Nelson, who has just completed 

production at MGM on Sam Katzman's 

"Hootenanny Hoot." will direct another 

film for him for MGM release. Three 

stories have been handed to Nelson, an 

original musical, a gosp)el-film musical and 

a scary Hitchcock type mystery. He is to 

make his choice from these . Like 

Me." the controversial story by John Howard 

Griffin, will be produced by Julius 

Tannenbaum. with 'Victor Weingaiten as 

executive producer. Carl Lerner has been 

set as director and James Whitmore will 

star in the Paul Green adaptation and a 

screenplay by Cai-1 and Gerda Lerner. 

. . 'With the 

Producer-director Robert Aldrich was 

congratulated by Jack L. 'Warner from his 

vacation retreat on the Riviera for completing 

the filming of Warner Bros.' "4 for 

" 

Texas 12 days under schedule. Warner proclaimed 

it was "a brilliant achievement in 

view of the fact that there were difficult 

desert locations, complexities in the story 

and an extremely important cast." The picture 

is scheduled for worldwide release in 

December. Frank Sinatra and Dean Martin 

were partners with Aldrich and 'Warner 

Bros, in the picture ventuie . 

'Washington, D.C. location shooting of 

"Seven Days in May" completed. Kirk 

Douglas and producer Edward Lewis returned 

to Hollywood. The Seven Arts-Joel 

production for Paramount release, costarring 

Douglas with Buit Lancaster, Fredric 

March and Ava Gardner, is being directed 

by John Frankenheimer. 

In a new a.ssignment at 20th-Fox, Aaron 

Rosenberg has been signed to produce 

"The Dangerous Days of Kiowa Jones" 

which Sam Peeples will adapt for the 

screen. The humorous western was marketed 

by Gordon Molson and Paul Reynolds 

. Disney rolls "For the Love 

of 'Willadean," starring Ed 'Wynn. with 

SIB Productions 

Paramount Studios, Hollywood, Col. 

Walter N. Bien. President 

Sonny Klein. 

Vice President 

Announces fhe establishment of 

SIB Productions of N. Y., Inc. 

609 Fifth Avenue, New York Phone No. PL 2-6710 

John B Cron 

Vice Prciidtnl So/tl 

Robert S. Colodzin, President 

Jock B. Bcrnstrm 

Production Manager 

Al DcRisc 

Supenriiing Editor 

MGM Has Seven Features 

Nov/ Before the Cameras 

Hollywood — Metro-Goldwyn-Maycr 

has six pictures currently before the 

cameras making it one of the busiest 

studios in town, with a seventh shooting 

in .Africa. "Mail Order Bride," starring 

Buddy Ebsen. Keir Dullea, Lois Nettleton 

and Warren Oates. has Richard E. 

Lyons producing and Burt Kennedy directing. 

Production started last week. 

Other features are "The Prize," "A 

Global Affair," "Seven Faces of Dr. 

Lao," "Viva Las Vegas," "Company of 

Coward-s" and "Rhino!" 

Ron Miller as coproducer with Disney. 

Michael McGreevey and Billy Mumy, who 

have had leads in Disney's television series, 

have been signed for top roles in the 

comedy, which will be directed by Byron 

Paul, from a script by Arnold and Lois 

Peyser. John Anderson, Roger Mobley, 

Barbara Riler. Harry HaiTey sr., Guy 'Wilkerson 

and Wally Comer will be featured. 

Planing to Djakarta, Indonesia, to join 

producer-director Gordon 'W. 'Wiles is 

famed color cinematographer Allan Stensvold. 

Two films will be lensed for the opening 

of the World's Fair with general distribution 

after roadshow at the Fair in 1964 

. . . 

. . . Following his 

Also overseas. "Dog Eat Dog" will start 

in Dubrovnik. with Albert Zugsmith set to 

direct the Michael Arthur production. 

Arthur Cohn, who produced the New 

Guinea film adventuie, "The Sky Above 

the Mud Below." is executive producer, with 

Carl Szokol. producer 

successful television series. "Mr. Ed." 

Arthur Lubin may be set to handle an English 

assigiunent, "Lord Johnny." . . . "No 

Apples in Eden" is to be produced in England 

by Victor Orsatti . . . 'When he completes 

his assignment on "My Favorite 

Martian." a TV series. Alan Rafkin will 

direct "Daybreak. Daybreak." a novel set in 

'Wall Street by Paul York which will be 

published by Latime Publishing Co. Kal 

Ross, artists' manager, will join Robert 

Rose and Rafkin, as coproducer with them. 

Production date will be in March 1964, 

when Rafkin completes his TV assignment. 

. . . 

Gordon Kay has reached over into TV 

for Jo Morrow and will give her the feminine 

lead in his "Gun Hand." playing opposite 

Tony Young and Dan Dur>'ea 

"The Carpetbaggers." the Joe Levine-Paramount 

coproduction deal, has cast Thomas 

Rodolfo Hoyos 

McBridc for a key role . . . 

has been signed for "Seven Days in May" 

by director Edward Lewis. Hoyos is a veteran 

Mexican character actor . . Tony 

. 

Randall has a magic instructor in the person 

of George Boston, who acts as Merlin 

the Magician . Sofaer has been 

signed to play a pai't in "4 for Texas" following 

his successful lead in the King 

Brothers "Captain Sindbad" . . James 

. 

Gregory plays the role of a general In "A 

Distant Trumpet" . . . Two New Yoi'k players, 

who are in an off-Broadway production 

In the "Premise."' an improvlsatlonal theatre, 

win come to Hollywood for roles in 

Josh Logan's "Mr. Pulver and the Captain," 

following which they will rctiun to the 

play. 

18 BOXOFFICE August 12, 1963

Pool Party Picks Pretty 

Peach for Premiere 

NEW YORK—Macy told Glnibel Monday 

evening (5) when RKO and Loew's theatres 

were brought together by Universal 

Pictures for a rooftop motel party to select 

a Miss Premiere Queen to reign at the 

world premiere launchings of Universal's 

"For Love or Money" in the Greater New 

York area. 

It was a sort of three-way affair: Universal's 

picture playing RKO and other 

theatres and it was Loew's motel, the Midtown 

Motor Inn at 48th St. and Eighth Ave. 

Twelve beauties from as many cities 

strutted around the pool and they were 

dressed in appropriate garb—swim suits. 

Sandy Lesberg, radio commentator, did the 

introducing and the judges were Carmen 

Cavallaro, "Poet of the Piano," and vocalist 

Betty Madigan, both appearing at the 

Royal Box of Loew's Americana Hotel, and 

Dong Kingman, artist who did the background 

credits for "55 Days at Peking" and 

"Flower Drum Song." 

A gentle wind wafted the charcoal fumes 

from the barbecue over the guests who 

didn't mind choking because of the bathing 

beauties and the well-stocked bar. 

The winning contestant was Gail Karon 

Krislow of Cleveland, a charmer who won 

out over 11 other charmers who were being 

woo-ed for their charms and their telephone 

numbers. 

"For Love or Money" opened Thursday 

(8) at the RKO Palace, Albee, Trans-Lux 

52nd St. and eight other theatres. 

Pa. Tax Which Would Have 

Hit Theatres Is Killed 

HARRISBURG—A parliamentary maneuver 

by two state senators killed a five 

per cent amusement tax which had been 

passed earlier for the benefit of the Philadelphia 

school system. It would have taxed 

theatres. 

Sen. Thomas A. Ehrgood, a Lebanon 

County lawyer, and Sen. John J. Haluska, 

a Cambria County insuranceman, said they 

had second thoughts on the measm-e after 

hearing complaints from their constituents. 

Both had earlier supported the bill on final 

passage. 

However, Ehrgood moved to reconsider 

the vote, with Haluska seconding the motion. 

This tabling of the vote just before 

the senate adjoui'ned at 2:59 a.m. Saturday 

morning (3) served to kill the measure. 

The five per cent tax was to raise $1.1 

million a year. Scheduled to be taxed under 

the bill were all theatres showing motion 

pictures or presenting any kind of show, 

plus all sporting events. 

It was reported that motion picture interests 

and athletic organizations, especially 

the Philadelphia Phillies basebaJl club, 

strenuously opposed the bill and eventually 

gained its defeat. 

FLOATS PROMOTE SUMMER FARE—Because Paramount's "Hud" is 

one of 

the prime attractions in Loew's Theatres' New York summertime lineup. Paramount 

executives Myron Sattler, Martin Davis and Harry Levine join the assistant 

to the president of Loew's Theatres, Arthur Tolchin, at the launching of a 

five-float cavalcade designed to promote a big summertime product lineup in the 

neighborhoods of New York City and area. 

United Artists Product 

On 250 N.Y. Area Screens 

NEW YORK—United Artists this week 

blanketed the greater New York area with 

more than 250 engagements of UA product, 

93 of them in first-run situations, and 

others including films in subsequent-run 

bookings such as "Dr. No" and "Call Me 

Bwana." 

"The Great Escape" opened Wednesday 

(7) at the DeMille and Coronet and is a 

feature attraction in the summer resorts of 

the Catskills. "Irma La Douce" began its 

"Golden Showcase" run, moving to the Victoria 

from the DeMille and continuing at 

the Baronet, and being shown at the Academy 

of Music and Trans-Lux 85th Street 

in addition to 21 other metropolitan area 

houses. 

"Toys in the Attic" started its second 

week as a Premiere Showcase attraction 

after opening last week in 22 theatres, including 

the Astor and Cinema I. "The 

Mouse on the Moon" now is at the Cinema 

II following its moveover from Cinema I. 

Also playing in Manhattan is "Dr. No" at 

the Beacon, 55th Street Playhouse, 68th 

Street Playhouse and Gramercy Theatre. 

Foreman to Address TOA 

NEW YORK—Carl Foreman, producerdirector-writer 

of "The Victors," will address 

the forthcoming convention of the 

Theatre Owners of Amei'ica at the Americana 

Hotel October 28-31. "The Victors," 

Foreman's first since the record-breaking 

"Guns of Navarone," will be released by 

Columbia Pictures in November. 

'Small World' to Sutton Swedish Film August 12 

NEW YORK—"The Small World of NEW YORK— "The Flamboyant Sex," a 

Sammy Lee," written and directed by Ken Swedish-made picture being distributed in 

Hughes in London with Anthony Newley the U.S. by Shawn International, will open 

starred, will open at the Sutton Theatre at the 55th Street Playhouse August 12. 

August 13, according to Seven Arts, which Written and directed by Barbre Roman, 

is distributing the film in the U.S. The the picture stars Anita Lindoff, Ulla Blomstrand 

and Maud Elfusjo in the roles of 

film was produced by Frank Godwin with 

Robert Stephens and Julia Foster featured. three Swedish girls. 

Eight Stage Hits Booked 

By Century in Buffalo 

BUFFALO—Managing director Charles 

Funk of the Century Theatre announced 

that his downtown usual-film-policy house 

will present eight Broadway stage hits beginning 

in October. Attractions booked, 

so far, for split-week showings include Who's 

Afraid of Virginia Wolf?, Camelot, How to 

Succeed in Business Without Really Trying 

and A Funny Thing Happened on the Way 

to the Forum," the long-running historical 

hit, A Man for All Seasons; two comedies, 

A Thousand Clowns and Take Her, She's 

Mine, and a satirical revue, Beyond the 

Fringe. In a different category, the Century 

is under contract for February 4-6 performances 

of the Polish ballet by Warsaw's 

Mazowdze Dance Company. 

"I think you will agree these prospects 

could hardly be more various or characteristic 

of what's good and successful on 

Broadway," Funk said. "They've all been 

winners—still are—in their various categories. 

With shows like these, interspersed 

between films, I expect the future movies 

to be more selective and of higher quality, 

too." 

The success of "My Pair Lady," as promoted 

by Funk at the Century, is said to 

have sold the United Artists Theatres, 

operator of the Century, on Buffalo as a 

roadshow city, and also re-equipped the 

theatre's stage. Funk is currently at work 

on the Century's sound system. "We're in 

this too deep," he said, "ever to let a word 

go unheard." 

The Centm-y policy will continue to be 

mainly films. Showing at the Century now 

is Walt Disney's "Summer Magic" and coming 

to its screen are The L-Shaped Room, 

The Cardinal and Under the Yum Yum 

Tree. 

AA to Handle War Film 

NEW YORK—Allied Artists has closed a 

distribution deal for the western hemisphere 

rights to "War Madness," written, 

directed and produced by Bm-t Topper 

several months ago as "War Hero." 

BOXOFFICE August 12, 1963 E-1

. . 

'Thrill of It All' Smash at Hall; 

'Toys in Attic Also Opens Big 

NEW YORK — A break in the torrid 

weather and the opening of two strong 

new pictures, "The Thrill of It AH" and 

"Toys in the Attic," boosted the business 

at the majority of Broadway first-run 

houses. "The Thrill of It AH," which followed 

the eight-week run of "Come Blow 

Your Horn" at the Radio City Music Hall, 

brought out long waiting lines on opening 

day and the first weekend and resulted in 

one of the Music Hall's biggest nonholiday 

opening weeks. Long lines were also in evidence 

in the evenings for "Toys in the Attic," 

at both the Astor on Broadway and 

the east side Cinema I. 

Still holding up well were "Irma La 

Douce," which completed nine strong weeks 

at the DeMille and then moved to the Victoria 

In UAs "Golden Showcase" plan: 

"8 '2," still very good in its sixth week at 

both the Embassy in Times Square and 

"Women of the 

" 

the new Festival Theatre; 

World," good in its fifth week at the Forum 

in Times Square and the tiny Guild Theaatre. 

and the three remaining two-a-day 

films. They are "Lawrence of Arabia," in 

its 33rd week at the Criterion: "How the 

West Was Won," in its 19th week at Loew's 

Cinerama, and "Cleopatra," in its eighth 

big week at the Rivoli. "Mutiny on the 

Bounty" closed a 37-week, two-a-day run 

at Loew's State Sunday '4< with a total 

take of more than $850,000 and was followed 

by the continuous run of "Jason and 

the Argonauts," starting Wednesday (7>. 

No new two-a-day pictui'es are scheduled 

until late fall. 

Also doing well enough was "Donovan's 

Reef," in its second week at the Paramount. 

The Warner Theatre closed Tuesday 161 

following a fair six-week run for "FT 109 

and will be refurbished for the November 

reserved-seat opening of "Mad, Mad, Mad, 

Mad World." 

One of the new art house films, "The 

Burning Court," had a good opening week 

but another, "She Didn't Say No!", faded in 

less than a week. Best among the longrunning 

pictures were "This Sporting Life," 

strong in its third week at the new 34th 

Street East and the Little Carnegie, and 

"The L-Shaped Room," in its tenth week at 

the Fine Arts Theatre. 

Average Is 100) 

Aitof—To»i m the Attic (UA) 1 95 

Borofict— Irmo Lo Douce (UA), 9th wk 150 

Beekmon—Murder at the Gallop (MGM), 6lh wk. 140 

Corriegic Holl CtrTcmo— Hand in the Trop 

(rww Apex), 5th wk 145 

Cinemo (—Toyi in the Attic UA) 200 

Cinemo II—The Mouse on the Moon (Lopert), 

rryjveovcr, 7th wk 1 45 

Coronet—Hud IPoro), lOth wk 110 

Criteriort^Lowrenc* of Arobia (Col), 33rd wk. 

of two-o-doy 1 80 

DeMille— Irma La Douce (UA), 9th wk 145 

Embotiy— li/j (Emboiiy), 6lh wk 165 

Festival—8Vj lEmbasiy), 6th wk 160 

5 th Avenue—The List of Adrian Messenger 

(Univ), return run 1 35 

55th Street -She Didn't Soy No! (Seven Arts) ...110 

Fine Arts— The L-Shopcd Room fCol), 10th wk 140 

Forum—Women of the World (Embassy), 5th wk. 160 

Guild—Women of the World Enibossy), 5th wk. .140 

Little Cornegie— This Sporting Life (Cont'l), 3rd wk. 175 

Loew's Cincromo— How the West Was Won 

(MGM-Cinerama), 19th wk. of two-a-doy 185 

Loew's State— Jason and the Argonouts (Col), 

opened Wed (7) 

Murroy Hill—My Nome Is Ivon (Shore), 6th wk. 125 

Normandie—David ond Lisa (Cont'l), moveovcr, 

33rd wk. 

.115 

Poromounf— Donovan's Reef (Pora), 2nd wk. . .140 

Pans— Divorce— Itolion Style (Embossy), 46th wk. 125 

Ploza— Queen Christine (MGM), revival, 2nd wk. 120 

RKO Poloce— A Gathering of Eagles (Univ), 

4th wk 

.120 

Radio City Music Holl—The Thrill of It All 

(Univ), plus stage show 210 

Rivoli— Cleopatra (20th-Fox), 8th wk. of two-a-doy 195 

Sutton— Heavens Above 'Janus), 1 1th wk. 125 

34th Street Eost- This Sporting Life (Cont'l), 3rd wk. 170 

Toho Cinemo—My Hobo (Toho), 2nd wk 120 

Trons-Lux East—The Burning Court (Trans-Lux) ..150 

Trons-Lux 52nd St.—Donovon's Reef (Para), 2nd wk. 120 

Trons-Lux 85th St.—The Longest Day (20th-Fox), 

6th wk 

.115 

Victoria—Greenwich Villoge Story (Shawn), 4th wk. 105 

Warner— PT 109 (WB), 6th wk 115 

World— Violated Paradise (Victoria). 8th wk 125 

Important Weather Break 

Helps Buffalo Theatres 

BUFFALO—Good theatre weather last 

weekend helped all boxoffices. "Cleopatra" 

is picking up in the Center each week. 

"Irma La Douce" continued to pack 'em in 

at the Cinema and Amherst. "Donovan's 

Reef" turned in 175 at the Paramount. 

Buffalo— Flipper (MGM) 1 50 

Center—Cleopatra |20th-Fox), 6th wk 250 

Century— Bye Bye Birdie (Col), 4th wk 100 

Cinema, Amherst— Irma La Douce (UA), 5th wk. ..200 

Granada— Lawrence of Arabia (Col), 17th wk 125 

Paramount— Donovan's Reef (Pora) 175 

Unusually Bus-y 

Saturday 

Lifts Baltimore Grosses 

BALTIMORE—One of the busiest Satui'day 

nights in months provided a boost in 

overall boxoffice figures. "Bye Bye Birdie," 

bolstered by a preview of "The Thrill of It 

All," displayed the "standing room only" 

sign. A newcomer, "Come Blow Your Horn," 

was crowded. "The L-Shaped Room" scored 

turn-away business and even the neighborhood 

houses, along with nearby di'ivein 

theatres, enjoyed substantial grosses. 

However, the unexplained rush did not 

continue over into Sunday and the remainder 

of the wet»k was about average. 

Avolon— Eclipse (Times) 115 

Chorles— The Stripper (20th-Fox), 2nd wk . 95 

Five West— Heavens Above (Janus), 4th wk 120 

Hippodrome— Cleopotro (20th-Fox), 6th wk 190 

Little— Irma Lo Douce (UA), 4th wk 1 40 

Mayloir- Lowrcncc of Arabia (Col), 11th wk. ..135 

New— Bye Bye Birdie (Col), 3rd wk 130 

Playhouse- The L-Shaped Room (Col), 5th wk 140 

Senator— Irmo Lo Douce (UA), 4th wk 140 

Stontort— Come Blow Your Horn (Paro) 140 

Town— How the West Wos Won (MGM), 18th wk. 110 

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and 

BROADWAY 

JOHN A CASSIDY. retired RKO Theatre 

publicist, became a grandfather July 

22 when his daughter Sheila, now Mrs. 

Richard Landgrebe. gave birth to a son. 

Martin Francis, at the St. Agnes Hospital. 

White Plains. • • • Edmund Rosenkrantz. 

reticent counsel with Embassy Pictures. 

was married Sunday i4> to Diane Kaiu. 

daughter of David and Mrs. Kai-p of Riverdale, 

by Rabbi Harold Gordon in the Terrace 

of the Plaza Hotel. After a west coast 

honeymoon, the couple will live in New 

York City. Also at Embassy, Dan Meehan 

of the print department was married to 

Judith Rubinstein in Mount Vernon August 

1. 

• 

Sidney Kramer, foreign sales manager 

for Cinerama. Inc.. is on a tour of Mexico. 

Panama. Venezuela and Brazil. • * • William 

Z'mmerman. Embassy Pictures' vicepresident 

and production supervisor, is just 

back from a two-week trip to Paris. Rome 

and Berlin, where he supervised the finalizing 

of the English version of "Three Penny 

Opera. Dr. Keith S. Ditman. UCIA 

research psychiatrist, left for South Africa 

Monday i5i to join Ivan Tors, producerd 

rector of MGM's "Rhino!" • • • Burt 

Lancaster, who will film United Artists' 

"The Train" in and around Paris, left 

aboard the United States with his family 

for Europe and Edd Byrnes, who will be 

costarred with Mickey Rooney in "The Dubious 

Patriots." to be filmed in Yugoslavia 

for UA. also left for Europe, accompanied 

by h's actress-wife, Asa Maynor. 

• 

Laurence A. Tisch, chairman of the board 

and president of Loew's Theatres, has been 

elected a director of Madison Square Garden 

Corp . reflecting areas of mutual interest 

between the two companies in the sports 

and entertainment fields, according to Irving 

Mitchell Felt, chalnnan and president 

of the Garden. • • • Alfred Katz, United 

Artists vice-president in charge of foreign 

.sales, is back from a tour of the company 

offices in Australia, the Far Ea.st, South 

Africa and Europe. Also at UA. James A. 

Velde. vice-president, and Eugene Tunlck, 

eastern and Canadian division manager. 

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returned from Torotito Wednesday 

after meeting with circuit heads. • • • Abe 

Goodman, advertising director of 20th 

Century-Pox. left Monday (5i on a threeweek 

vacation in New Hampshire and 

Miami Beach. 

• 

Charles E. Kurtzman, general manager of 

Loew's Theatres, has made six managerial 

shifts, including Lee Kramer being named 

manager of Loew's new Tower East, replacing 

Joseph Beck, who moves to Loew's 

Alpine. Brooklyn. Robert Diem, Alpine 

manager, moves to Loew's Mount Vernon, 

relieving Dorothy Henry, who returns to 

Loew's New Rochelle as assistant manager. 

Arnold Gates moves from Loew's Stillman. 

Cleveland, now closed, to Loew's State. He 

will also supervise Loew's Ohio, where William 

Helaney is acting manager. Charles 

Odell, assistant manager of Loew's State, 

New Orleai^s, is now manager of Loew's 

Palace i, Memphis, where he 

succeeded Zeva Yovan. resigned. 

• 

Joseph E. Levine. president of Embassy 

Pictures; Stanley Baker, star of "Zulu," 

and Robert R. Weston. Embassy vice-president 

in charge of world advertising, public. 

ty and exploitation, left Wednesday i7) 

for Hollywood, for promotion on the African-made 

picture. E. Jonny Graff. Embassy 

vice-president in charge of television, 

is on a sales trip through the midwest and 

south. • • • Jen-y Bresler, producer of 

"Gidget Goes to Rome," left New York to 

continue his promotional tour for the Columbia 

release in Cincinnati, Chicago, Milwaukee, 

Minneapolis and the west coast. 

• 

Anne Bancroft, who will star in James 

Woolf's "The Pumpkin Eater." to be released 

by Columbia Pictures, planed to 

London Wednesday 1 7 1 to .start the picture 

in which James Mason will co-star. Also 

heading for Europe is Anita Ekberg. who 

completed "4 for Texas." her first picture 

in Hollywôod in six years, which Robert 

Warner 

Aldrich produced and directed for 

Bros. * • • Merle Oberon. star of "Of Love 

and Desire," which 20th-Pox will release, 

arrived from Mexico Wednesday (7) and 

will later go to Europe for advance activities 

on her first picture in several years. 

Ray Gallo to Head Ampa 

Membership Drive 

NEW YORK—Ray Gallo of Greater 

Amusements and a member of the board of 

ti-ustees of the Associated Motion Picture 

Advertisers, has again been named chairman 

of the Ampa membership committee 

by Mclvln L. Gold, president. Ampa's new 

drive for members is part of its "Promote 

the Theatre" plan, w-hich is encouraging 

membership from exhibitors outside the 

New York metropolitan area for the first 

time In the organization's 47-year-old history. 

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Name Arrangements Heads 

For SMPTE Boston Meeting 

NEW YORK— Charles W. Wyckoff of 

Edgcrton, Germeshausen & Grier in Boston, 

has been named general chairman for 

the 94th technical conference of the Society 

of Motion Picture and Television Engineers, 

to be held in Boston October IS- 

IS, according to George W. Colburn, 

SMPTE convention vice-president. Allan 

C. Johnson, also of EG&G, is vice-chairman. 

The topic areas for technical papers to 

be presented during the week-long conference 

are: photography in medicine, 8mm 

and small-format film, instrumentation and 

high-speed photography, laboratory practices, 

motion pictures, television and education, 

sound recording, space technology and 

television engineering developments. Morton 

H. Read of Bay State Film Productions 

is chairman for the technical program. 

The committees for conference arrangements 

and the chairmen are: 

Equipment exhibit— Lester E. Bernd, Cine Service 

Laboratories, Watertown, Moss,; publicity—Howord J. 

Hall, Itek Corp., Lexington, Mass.; tronsportction 

Edward H. Rideout, E.G.&G.; hospitolity—Edward Kornstein, 

Radio Corp. of America, Burlington, Moss.; hotel 

arrongements—Joseph Rothberg, Dekko Film Productions, 

Boston; projection—David Doyle, Boy State Film 

Productions, Springfield, Mass.; membership—Ê.L. 

Scott, Meod Corp., Chillicothe, Ohio; public address end 

recording—Joseph DePhoure, DePhoure Studios, Boston; 

entertoinment— Edword Kornstein; luncheon 

George A. Howord, Raytheon Corp., Bedford, Mass.; 

owords program—Alexis E. Ushokoff jr., Ushokoff Enterprises, 

Beverly, Moss.; banquet—Robert W. Pormenter, 

E. I. du Pont de Nemours & Co., Wolthom, 

Mass.; Sunday buffet—Richord C. Reedy, Hi-Speed 

Equipment, Inc., Wolthom, Mass.; registration— Stanley 

A. Feigenbaum, E.G,&G., Los Vegos; ladies program 

Edword H. Rideout; hostess— Mrs. Lester E. Bernd; 

ouditors— Harris Cohen, Back Boy Film Laboratory, 

Boston, ond Thomas M. Devlin, E.G.&G. 

Jean Lenauer Is Associated 

With Foreign Dubbing Firm 

NEW YORK—Jean Lenauer, one of the 

first importers and distributors of foreign 

language films in the U.S., has become associated 

with Professional Film Services in 

Manhattan to create a new- department to 

prepare foreign films for the American 

market. Lenauer will take personal charge 

of the company's facilities for editing, scoring, 

mixing, titling and dubbing, using the 

latest electronic devices. 

Lenauer was editorial consultant for 

United Artists for many years and is currently 

management consultant to the Instant 

Synchronization Corp.. which specializes 

in post-synching and dubbing. As 

head of the Pilmarte Theatre, one of the 

earliest art theatres in the U.S., Lenauer 

helped establish foreign films In this 

country. 

Two Major Films. TV Series 

Shot in New York in July 

NEW YORK—Among the 124 applications 

for filming on New York City streets 

processed during the month of July by the 

New York City Department of Commerce 

and Industrial Development were for Pan 

Arts' "The Worid of Henry Orient" and 

Gurney Productions "Tlie Prude and the 

Pnrlslenne," according to Louis Broldo, 

comnii.ssioner. 

Other street production activity was applied 

for by TV .series. "Tlie Patty Duke 

" 

Show, " Side-West Side "The 

Nur.ses," as well as Western German Television, 

which .shot "The Year of the 

Dragon." a documentary, on the streets of 

Chinatown. 

E-^ BOXOmCE :: August 12. 1963

BUFFALO 

prank Arena, city manager of the Loew- 

Shea theatres, has invited all citizens 

60 and upwards, to join the Golden Age 

Movie Club, sF>onsored nationally by Loew's 

Theatres. Members, who pay no dues, are 

allowed a substantial discount in the Buffalo 

boxoffice. "To join, see me or a member 

of my staff," said Arena. "Bring a document 

to prove your age and a membership 

card will be issued on the spot. The club 

began in New York with a rapid enrollment 

of thousands. Now it is sweeping the 

country." 

Sonny Listen's quick knockout of Patterson 

the other evening may have preserved 

more than just his heavyweight title. It 

also served to keep theatre television in 

Buffalo—as far as the Centm-y Theatre is 

concerned. "I'll be honest about it. I was 

ready to toss in the towel on this," said 

Manager Charles Punk of the Century. 

"We remembered the repercussions of their 

first bout and I was frankly won-ied. Those 

theatre telecasts are a manager's worst 

dilemma. The equipment needed can prove 

quite a headache and some of the crowd 

the show attracts is as likely to tear up the 

theatre as it is to applaud." Funk's attitude, 

however, changed quickly once 1,663 

persons entered the Century for the bout. 

"We're definitely booking the Liston-Clay 

fight in September," said Funk. However, 

the Century w-ill not lean towards fights 

in other divisions. "These heavyweight 

championship matches seem to be the only 

ones that draw well," Funk said. 

. . 

"Cleopatra" had a Hollywood-type opening 

Wednesday night (7) at the Schine 

Riviera in Rochester. Reserved seats ranged 

from $1.75 to $3 and tickets are on sale at 

the theatre and several other sp>ots around 

the town . Harry Unterfort, Schine theatres 

zone manager, was in Buffalo last 

weekend for conferences with Joe Garvey, 

manager of the Granstda Theatre, the circuit's 

de luxe first-run suburbia house, 

which now is enjoying a long run on "Lawrence 

of Arabia." 

Harry Tumnore, president of Buffalo's new 

Actors Repertory Theatre, says his organization 

is negotiating a lease for the Elmwood 

Theatre, 539 Elmwood Ave., at Utica 

street. The theatre currently is being operated 

as a motion picture house by the Leci 

Theatre Corp., headed by Lou Levitch. An 

extensive stage show program is planned for 

the fall and winter seasons with the play 

roster ranging from Shakespeare to children's 

theatre productions. 

A free concert by the Niagara Frontier 

Chapter of American Theatre Organ Enthusiasts 

was given at 8:45 ajn. Sunday 1 4 

in Shea's Buffalo. Participating were organists 

Arthur W. Melgier of Buffalo, Irving 

Toner of East Aurora and Harry Picken 

of Niagara-on-the-Lake, Ont. 

Edward L. Hjman, vice-president of AB- 

Paramount Theatres, was in Rochester and 

Buffalo last week for visits to the AB-PT 

theatres in these cities. He was accompanied 

by his assistants. Al Sicignano and 

Morris Sher. Attending a conference in the 

executive offices of the Buffalo Paramount 

Corp. were Arthur Krolick, district manager, 

Buffalo and Rochester: Charles B. 

Taylor, director, advertising and publicity; 

Edward Miller, manager of the Paramount, 

and Ben Dargush, manager. Center. Hyman 

discussed the excellent lineup of attractions 

coming to the Buffalo and 

Rochester AB-PT theatres during the 

coming fall and winter. 

Monday (12) will be a red letter day for 

Tent 7. That is the day the barkers, their 

wives and girl friends, will head for the 

armual Variety Club Day at the Fort Erie 

race track across the border in Canada. 

After the barkers have bet on the winners 

in the eight races, they will head back to 

the Variety clubrooms on Delaware avenue 

to partake of one of Clint LaPlamme's 

famous buffet dinners. Variety Club Day 

at the Fort Erie track was started by the 

late Murray Whiteman. It has been a huge 

success every year since its inauguration. 

ALBANY 

T>alph Ripps, distributor chairman for the 

annual Will Rogers Hospital audiencecollection 

drive, called an organization 

meeting for Monday 1 5 ) at his MGM office. 

Ripps and exhibitor cochairmen 

Adrian Ettelson and Joe Miller hope to 

equal or surpass last year's total. With the 

Christmas donations, the sum was said to 

be about 310,000. Branch managers and 

salesmen were assigned districts. The Albany 

district has a particular interest and 

pride in the industry hospital, since it is 

located at Saranac Lake and serviced from 

here. Ripps; Leonard L. Rosenthal, a vicepresident 

of New York Allied Theatres; 

John Wilhelm, 1961-62 distributor chairman, 

and other industry workers have 

visited the hospital and praise it in highest 

terms. J. Myer Schine, founder of the 

Schine circuit and a director of the hospital, 

suggested that "pass tliroughs" be 

made during the run of top pictures. This 

policy was followed successfully in a number 

of theatres last summer. 

FiLnrrowers attending a recent Members 

and Guests Day golf tournament and dinner 

at Colony Country Club included: 

Ralph Ripps. MGM manager; Herb 

Schwartz. Colimibia chief, and Herb 

Gaines, Warner Bros, branch head. Sylvan 

Leff, Leff Theatres, and Sid Urbach, certified 

public accountant, associated with 

Leff in the Community at Saratoga, Community 

In Hudson, and Vails Mills Drivein, 

outside Amsterdam, are members of 

Colony Club. Ripps, former links champion 

of Albany Variety, won the nearest-to-thepin 

prize, being only 18 inches off target. 

New York is not such a big place, after 

all. Leon Weston, United Artists salesman, 

while there for a regular huddle at the 

home offices, saw Adrian Ettelson, Fabian 

Albany district manager, with Bemie 

Myerson, chief buyer, on the street. And a 

little later, Weston viewed Si Fabian. SW 

president, and Sam Rosen, SW executive 

vice-president, as they emerged from a 

cigar store. 

Mrs. Jcanes Martina Dies; 

In Exhibition 44 Years 

BUFFALO — Mrs. James Martina, who 

with her husband owned and operated the 

Cinema theatres in Buffalo and Rochester, 

died Friday i2i after a long illness. 

Mrs. Martina was married in April 1919 

and the same year entered the theatre business 

in Attica. N.Y. Since that time, Mr. 

and Mrs. Martina had owTied and operated 

theatres in various towns in western New 

York. They operated the Cinema theatres 

in Buffalo and Rochester since 1956. Mrs. 

Martina was vice-president of the Karmart 

Realty Cons.. Martros Theatre Corp. and 

the Martina Realty Coitj. 

She is survived by her husband James of 

Dansville: four children—Mrs. Mary 

Hughes, Pittsford: Vincent, Wayland; 

Joseph, Plattsburgh, and John, Dansville 

and 16 grandchildren. 

Kallet's Olympic, Utica, for the Disney bill 

of "Summer Magic" and "Yellowstone Cubs," 

set a scale of 50 cents for children, $1 for 

adults at weekday matinees, and SI.25 eve- 

. . . The 

nings, Satui-day and Sunday 

palace. Albany, had long lineups the first 

few days of the Disney features' engagement. 

A large group of boys and girls from 

Albany Jewish Community Day Camp were 

transported via buses to the theatre for a 

noon screening. Counselors accompanied 

them. A smaller number of youngsters 

came from another camp. Incidentally, an 

e'derly couple was noted in one "Disney 

lineup." Assistant Manager Pat Patterson 

directed traffic outside the boxoffice. Dayt 

me Uneups have been reported at the 

Palace for other recent programs, including 

Universal's "King Kong vs. Godzilla." 

"Irma La Douce" reportedly is slated for 

a three-week run at a Kallet theatre in 

Utica. The Stanley Warner Strand, Albany, 

will play the United Artists comedy for two 

weeks. Labor Day included. A solid grosser, 

it had its first Albany exchange area drivein 

date at Pete Papayanakos' 56. Massena 

. . . "The Thrill of It All" was expected to 

remain a second week at the Strand. Albany 

critics praised it. Doris Day and 

James Garner star and register. Another 

performer whom industry men think impHDrtant 

to the artistic level and the boxoffice 

strength of the film is Arlene Francis. 

Her extended appearance on a popular 

Sunday evening television "quiz" show 

makes Miss Francis an asset in many picture 

situations, a veteran commented. 

Wearing $600,000 worth of genuine 

jewels and gowns created by designer Jean 

Lewis, Marie Windsor plays the role of a 

wealthy widow in Universal's "King of the 

Mountain." 

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BOXorncE August 12, 1963 E-5

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PITTSBURGH 

The General Assembly quit after seven 

months. The very expensive session 

added milhons in new taxes and killed in 

the last week the legislation which would 

have removed taxes on movie admissions. 

The week prior it had been defeated, revived, 

passed and then defeated again. The 

measure was brought up three times in the 

House and finally died in the Senate. In 

the late closing days, an amendment that 

would have included bowling alley owners 

in the tax exemption was introduced. This 

latter proposal was defeated with the original 

movie theatre sponsors contending that 

bowling was a prosperous industiT and unlike 

theatre owners, bowling lane operators 

do not need the tax relief. The proposed 

theatre relief bill got no publicity at first, 

then snowballed into special news dispatches 

to certain newspapers throughout 

the Commonwealth. The Senate rules committee 

finally turned thumbs down on the 

measure. 

Community Drive- In on Route 422. east 

of Kittamiing, reopened last weekend after 

a five-night close-down enforced by storm 

damage. An estimated $4,000 loss was incurred, 

Leo Galanis, manager of the ozoner, 

said. The giant screen was partially torn 

loose and holes as large as pumpkins were 

knocked in the central area of the screen. 

The corrugated aluminum fence surrounding 

the theatre was destroyed, with sheets of 

the metal hurled 200 feet across U.S. 422. 

Power lines were snapped and neon tubes 

were broken. The screen got a completely 

new surface, while work on a fence was set 

aside for the present, the rebuilding being 

contracted by Harold Graham. 

American Legion junior drum and bugle 

corps of McKeesport with majorette groups 

and musical marching units paraded there 

to drumbeat the opening of 20th-Pox's 

"The Longest Day" at the SW Memorial 

Theatre . . . Andy Rouen vacationed at his 

hometown, Erie, from his longtime Technicolor 

job in Hollywood. 

i 

Atlas 

Richard Wendell, head shipper for Theatre 

Candy, became the father of twin 

sons July 23. His wife Kathy and the twins, 

Donny and Danny, are doing fine . . . Ross, 

one of the three Gibson brothers 

Theatre Supply i, is a patient at Shadyside 

Hospital . Marcus, NSS manager, 

departed for New York at once upon notification 

of the death of Herman Robbins, 

NSS board chairman. 

Lou Lampros' Kenmawr Drive-In near 

Coraopolis seemed to have .suffered most 

among the ozoners in a Saturday night 

tomadic storm which tore an erratic path 

through Allegheny County. Facing of the 

giant screen was blown through the structure 

and there was other wind damage in 

the great electric storm. Lampros got busy 

ENDLESS 

BURNS THt INTIRt 

POSITIVE ROD 

Sove Carbon Coit 

lAST COAST THCATRC SUPPLY 

S)}1 Kenwood Ave 

Boltimora, Morylond 

. . . 

at once and his screen was refaced by midweek 

and the ozoner was reopened 

George Tice reported that lightning struck 

his screen structure while the show was 

in progress at the Woodland Drive-In near 

Homestead. The intense heat seared the 

paint off of a 4x6-foot section at the right 

top of the screen. The screen surface and 

re-painting were done before Monday 

night's exhibition. Many outdoor and indoor 

theatres lost electric power and some 

theatres did not reopen that night. The 

stoi-m killed two persons, injured 70. 

Mr. and Mrs. Gordon Gibson of Atlas 

Theatre Supply returned from a two-week 

vacation which was enjoyed at Baltimore. 

Stone Harbor and Wildwood. At Baltimore 

they visited with Harry Bondurant. veteran 

theatreman and manager of the Governor 

Ritchie Drive-In. The Bondurants. parents 

of six children, are grandparents of ten . . . 

Warner and Shea's Theatres, Erie, offer 

free patron parking after 6 p.m. at the 

Columbia lot . . Robert Dornberger, 

. 

Canonsburg baker and artist, is displaying 

some of his charcoal drawings and paintings 

in the lobby of the Penn Theatre, 

Washington, Pa. 

Easter's Motion Picture Exchange at Republic 

progresses, and Glenn J. Easter, 

owner, who pioneered in 16mm, says that 

his library continues to grow annually. 

He maintains, too, that it is the only 

library of its kind in the world. Only Legion 

of Decency ratings, approvals A-1, 

are in this exchange—nothing else. Repairs 

and supplies in the 16mm field keep 

him busy. Easter, who is an exhibitor at 

Republic and Mount Morris, also operates 

a group of school-church exhibitions. His 

son-in-law, Jerry O. Abbadini, assists in 

the business. Abbadini. employed as a 

teacher in Allegheny County schools, has 

been awarded a promotion in the teaching 

profession. 

Genie, daughter of Grace Showe, Theatre 

Candy president, and Lauren DeCou, son 

of Mr. and Mrs. Thomas DeCou, Cherry 

Hill, N.J., will be married here August 24. 

They met while attending Earlham College, 

Richmond, Ind., and will honeymoon 

in Puerto Rico before returning to Purdue 

University, where the bridegroom-to-be is 

doing graduate work and Genie will complete 

her senior year . . . WB tradescreened 

"Rampage" August 8 . . . Local SW theatres 

are featuring one-day matinee and 

evening performances of a "triple shock" 

stage show. Dr. Silkini's Mighty Gargantua. 

Larkfield Drive-In. Grove City, featuied 

" 

for a week Kirma. an "ESP . . . Gateway 

Drive-In near New Kensington, celebrating 

its 13th anniversary, offered various 

prizes, including $25 savings bonds. 

Admission was 85 cents per carload . . . 

The Super 422 Drive-In near Indiana, Pa., 

recently featured a big "jalopy 

" 

car giveaway 

in a tleup with Stafford Chevrolet . . . 

Joanne Douglas, 'Variety Tent 1 office secretary 

for seven years, resigned. 

. . . Pioneer 

. . . Pittsburgh 

Fair time recently opened another sea- 

.son with 85 county and community fairs 

booked in the Keystone State 

nrive-In near Butler has a tieup with 

radio station WBUT In which free theatre 

lickeUs arc distributed 

Playhouse sold more than 115,000 tickets 

during the season recently ended . . . Lou 

and Roberta Hanna are to be grandparents. 

Their son Louis jr. and his wife are expecting 

a visit from Old Doc Stork. The 

father-to-be now is learning the film buying-booking 

business at the Stearn-Hanna 

office on Filmrow. 

Don Mercer, former Wheeling College 

tennis star, teaming with his dad, J. Loren 

Mercer, swept three matches in the Pittsburgh 

Parks' 30th annual tourney to annex 

the men's tandem title. The fatherson 

duo, first to win the Parks' title, are 

respectively son and grandson of one of 

the real pioneers in the nickelodeon field, 

old friend Joe Mercer of Warwood, Wheeling. 

The Wampum. Pa., theatre, long dark 

and last operated by the Harry Pry family, 

has been torn down after an existence of 

50 years . . . Although Perry Nathan has 

been a Stanley Warner manager at Worcester, 

Mass., for more than a year, he and 

Mrs. Nathan just recently moved there 

from Pittsburgh. Perry formerly was NSS 

manager here. 

Andrew and George, sons of "Gus" and 

and Helen 'Vaveris. Johnstown exhibitors, 

are enrolled respectively at Indiana State 

College, Indiana, Pa., and the Johnstown 

College of the University of Pittsburgh. 

Their father will manage the new Westwood 

Theatre at the new Westwood Shopping 

Plaza. Johnstown, which is being prepared 

for grand opening by Labor Day. 

Stone & Thomas' annual style show, 

featuiing the Queen of Queens contest, was 

presented Saturday afternoon on the stage 

of the Capitol Theatre, Wheeling, with no 

admission charged. 

With Nat Rosen being promoted by 20th 

CentuiT-Fox from local exchange manager 

to the home office, Dean Lutz is being 

transferred here from Etetroit. Rosen held 

the fort here for Fox over six years. 

Howard Nicholson, who came here from 

Memphis last fall as Paramount exchange 

manager, succeeding Don Hicks who moved 

on to Philadelphia, is returning to the 

Southland. Nicholson is an oldtime Paramounter 

and was at Memphis for a decade. 

Replacing him here will be Skip Smiley, 

who was employed at the local branch as 

a salesman a few years ago. 

Sam DeFazio. veteran local theatreman. 

has been appointed a new doonnan at the 

Denis Theatre. Mount LebaJion. Happy in 

his new job at the Denis is Jim Looney. 

who for half-a-century had worked on the 

theatre page of the Post-Gazette. 

Open New Skouras Drive-In 

On Route 17, Ramsey. N.J. 

NEW YORK—The opening of the new 

Skouras Route 17 Drive-In near Ramsey. 

N.J., Fiiday night i9) was a gala event with 

fireworks and free gifts, Salah M. Hassanein, 

president of Skouras Theatres, announced. 

Accommodations are for 1.200 cars, plus a 

pavilion for 500 patrons. The opening attraction 

was Walt Di.sney's "Summer Magic." 

Walter Heany is the manager. 

" 

UA's "633 Squadron is based on a novel 

by Frederick E. Smith dealing with an RAF 

assault on a vital and Inaccessible Nazi 

stronghold. 

£-6 

BOXOFFICE August 12. 1963

. . The 

WASHINGTON 

rrnest Emmerling, Loew's vice-president, 

was here from the home office to announce 

the new Elmbassy Theatre's opening 

date as August 29. It will auspiciously 

premiere Paramount's "Wives and Lovers," 

which was directed by John Rich, with 

Janet Leigh, Van Johnson, Martha Hyer 

and Shelley Winters. The 567-seat house 

has staggered lounge chairs set with 40 

inches of space between each row. The 

auditorium floor is on an angle so the seats 

are not directly behind each other. The 

426-square foot screen will be equipped for 

all types of films, including Todd-AO and 

Cinemascope . scenes shot here for 

"Seven Days in May" were completed ahead 

of schedule. Among the personalities which 

the production brought recently to Washington, 

besides producer Edwai-d Lewis and 

director John Frankenheimer, were Kirk 

Douglas and Edmond O'Brien. 

Ted Mann made a swing down to Washington 

via New York from Minneapolis in 

connection with the Art Cinema Co., which 

he heads, taking over the Calvert Theatre 

from Stanley Warner, effective August 1. 

Mami has placed Martin Field, who has 

held managerial posts in Minneapolis, as 

manager of the Calvert. Mann said the 

theatre's policy has been changed to 

"strictly first-run foreign art films" . . . 

United Artists and the K-B Theatres sent 

"royal commands" to a special showing of 

"The Mouse on the Moon" as commanded 

by Her Royal Highness, the Grand Duchess 

Gloriana Xin, at the temporary Embassy 

of Grand Penwick, the MacArthur Theatre, 

August 3. Guests were to be accompanied 

by whatever offspring they may possess. 

Max Miller, UA publicist, came down from 

Philadelphia for the "Command Performance." 

Sheldon Tromberg, who assumed ownership 

of Boxoffice Attractions August 3, 

made a trip to Hollywood just prior to ownership 

and accumulated a number of releases, 

including Jack Harris' "My Son the 

Vampire." Tromberg will open his Philadelphia 

office Monday (12) at 1323 Vine 

St., with Charles Belin in charge. Belin 

was formerly with Warner Bros, and AIP. 

Tromberg expects to open another Boxoffice 

Attractions office in Pittsburgh in 

early 1964. 

. . . Orville 

Among those back from vacation and reporting 

a pleasant holiday are publicists 

Frank LaFalce of Stanley Warner, Ernie 

Johnston of Paramount and Carl Fowler, 

the Dupont's projectionist 

Crouch, Loew's eastern division manager, 

returned from a routine check at Wilmington, 

Del. . . . Edward McManaman, manager 

of the Dupont, where Universal's "The 

Thrill of It All" is showing, is "thrilled" 

over the high grosses the film is massing 

almost breaking the house record. 

MGM 'Wheeler Dealers' 

Booked by Music Hall 

NEW YORK—MGM's "The Wheeler 

Dealers," a Martin Ransohoff production 

for MGM release, has been booked by Radio 

City Music Hall for late fall showing, according 

to Russell V. Downing, president of 

the Music Hall, and Morris Lefko, vice-president 

and general sales manager of MGM. 

Lee Remick and James Garner are staiTed. 

PLAN PHILANTHROPIES DRIVE—A luncheon meeting of the leadership 

team of the amusements division of the Federation of Jewish Philanthropies of 

New York was held July 31 at National Screen for the 1963-64 maintenance appeaL 

In the photo, standing, left to right: E. David Rosen, Fabian Theatres; Stanley 

Schneider, vice-president, Columbia Pictures; Richard Brandt, president, Trans- 

Lux Theatres; David Picker, vice-president. United Artists. Seated: Samuel 

Rosen, executive vice-president, Stanley Warner, and vice-president of FJP; 

Martin Levine, general manager, Brandt Theatres, chairman, and Norman Robbins, 

National Screen, cochairman. 

PHILADELPHIA 

Cusan Cottrell, who reigned as queen of the 

recent Philadelphia Travel and Vacation 

Show with Philadelphia's own Princess 

Grace of Monaco, has returned to her home 

in Ottawa, Ont., to continue her modeling 

career. The princess, who was filmland's 

Grace Kelly before her marriage to Prince 

Rainier, didn't seem to mind being "outranked" 

by a queen in her hometown. Many 

observers noted the similarity in appearance 

of the queen and princess. 

The New Jersey resort communities of 

Cape May, Atlantic City, Wildwood, Stone 

Harbor, Ocean City and Avalon are seething 

with people on vacation now and reports 

from theatremen in those areas are 

encoui'aging. The Hunt theatres in Wildwood 

and Cape May are running to heavy 

crowds continuously. The main complaint 

at the seashore is that when the weather 

is good, people are on the beach. Rainy and 

overcast days bring in the people to the 

movie houses, they say. However, nighttime 

crowds are consistently good. 

. . 

To keep up the pace of midsummer movies, 

"Jason and the Argonauts" opened at 

the Stanton and "Summer Magic" previewed 

at the Goldman this week . . . Barnard 

L. Sackett's "Gaslight Flickers" continue 

to draw crowds at his Wayne Avenue 

Playhouse. This week he's featuring ten 

separate comedy hits. As a gimmick, he's 

The 

giving free peanuts to all comers . 

new 61st Street Drive-In is offering three 

shows plus a $2 a car admission to help 

bring in the customers to introduce them 

the new airer. 

to 

The movies have tapped another Philadelphian 

to be a star—this time a young 

gii-l. Foui'teen-year-old Merrie Spaeth is to 

appear in "The World of Henry Orient," 

playing opposite British star Peter Sellers. 

She was selected for the part from more 

than 1,000 teenagers auditioned across the 

country. Merrie lives in the Germantown 

section of the city and is a tenth grader 

at the Germantown Friends School. She's 

the daughter of Dr. and Mrs. Philip G. 

Spaeth. Her father is a prominent eye sui'- 

geon. Shooting of the film by Pan Arts began 

last week in New York. United Artists 

will issue the production. Merrie has signed 

a five-year contract with Pan Arts. 

Mrs. Albert Zugsmith, Van Nuys, Calif., 

wife of the Hollywood film producer, reported 

to police in Atlantic City, N.J., Sunday 

i4) that a $1,800 mink stole had been 

taken from her motel room. Detectives said 

there was no sign of forced entry to the 

room at the Deauville Motel in the resort 

city, where she and her son, Michael 12, 

are vacationing. 

Record Stars Featured 

In 'Invasion of Zombies' 

NEW YORK—The Del/Aires, Coral Records 

stars, wUl be featured in the forthcoming 

"Invasion of the Zombies," now 

under production for September release by 

Iselin-Tenney Productions. The film wUl 

be released with "Cm-se of the Living 

Corpse," now completed. The recording 

stars also will contribute a song of their 

own composition, called "Drag," to the 

film. 

Alan V. Iselin, vice-president of Iselin- 

Tenney, said that the three dance production 

scenes, beach party and tlie zombie 

scenes would make the pictui-e one of the 

first teenage musical-hoiTor films to be 

made. 

BOXOFFICE :: August 12, 1963 E-7

. . Dorothy 

booked 

^(mcUm IRêîont 

JN AN EFFORT to 

stimulate more British 

film production, a private meeting was 

held between the British Film Producers 

Ass'n and the Federation of British Film 

Makers, to examine some of the factors that 

are impeding more feature production in 

this country. Sir Robert Clark, president 

of the BFPA. presided. It turned out to be 

a somewhat desultory affair, as no one had 

any solution to the problem, nor were 

there any practical suggestions made that 

were able to commend the support of the 

majority of the producers present. It looked 

as if those producers associated with the 

major circuits. Associated British Cinemas 

and the Rank Group, were in for strong 

criticism by a number of independents. 

Criticisms were made of some of the 

high costs involved in independent film 

production, while from another direction 

there came brickbats against the renters' 

failure to promote British films in a big 

way. both in this country and in America. 

There appeared to be a distinct impression 

that more could be done by the British film 

industry in selling British features throughout 

the world and particularly in the U.S. 

Eventually it was decided to set up a small 

subcommittee to present a report to both 

the associations on some practical steps 

to assist film production both w'ith regard 

to its present high costs and also in connection 

with further opportunities in selling 

abroad. 

The meeting was held in camera. That 

is to say no press was invited to attend 

and no official statement was made after 

its conclusion. On Wardour Street, however, 

there is a strong belief that the subcommittee, 

which comprises some of the 

younger and more successful independent 

producers, may offer to forward some farreaching 

proposals for the future film production 

industry. 

In spite of the large, but mixed, press 

reviews on "Cleopatra." which had its British 

premiere last W'eek. bookings have been 

phenomenal for the picture, and are well 

up to March 1964. The queues, outside the 

Dominion Tottenham Court Road, were 

from between 60 to 100 yards long. And 

they comprised would-be patrons attempting 

to book for the future. Even the failure 

of the three leading stars of the film, 

Elizabeth Taylor, Richard Burton and Rex 

Harrison, to attend the premiere did not 

stop large crowds appearing outside the 

theatre to watch the celebrities attending 

the opening night. Most of them must have 

been a little disappointed as there were 

few elamoroas personalities from the film 

world, apart from Yul Brynner, Gina Lollobriglda, 

Robert MItchum. Prance Nuyen 

and Sean Connery. 

The millionaires were in great profusion. 

headed by Sir John Ellerman. Nubar Gulbcnklan. 

Charles Clorc and Billy Butlin. and 

the prcsii chiefs from Fleet Street, who 

were spon.soring the premiere In aid of 

the Newspaper Press Fund, were present 

In great abundance. The BBC showed a 

half-hour program devoted to the arrival 

of various iiersonalitles and the pre.ss the 

following day publl.shcd a number of pictures— 

-although they had all scratched 

hard to find the top showbuslness people 

By ANTHONY GRUNER 

who make headline news. After the premiere, 

those patrons who had paid eight 

dollars and upwards for tickets, were given 

a supper party at the Savoy Hotel. 

There does appear to be a strong reaction, 

both in the industry and among 

the public at the failure of Taylor and 

Burton to attend their own premiere, especially 

as they had been billed to appear 

and were mainly responsible for the big 

sale of tickets for the premiere and the 

large crowds outside the theatre. Nevertheless, 

the Newspaper Press Fund was 

able to report that a total in excess of 

$6,500 had been made for the charity. 

• * • 

A new production company, with its own 

studios, announced its formation last wêek. 

Called Kenneth Shipman Productions, it is 

headed by Shipman, a leading independent 

film producer, who will make his pictures 

at Twickenham Studios. The company, 

which is also associated with the Shipman 

and King cinema circuit, plans a series 

of three films to be produced within the 

next 12 months. The first is "The System," 

starring Oliver Reed. Jane Merrow and 

Julia Foster. It is based on an original 

screenplay by Peter Draper and is a contemporary 

drama of a seaside town which 

comes to life for only three months of 

the year. Shipman produces and Michael 

Winner directs. 

The second production is "Another Day 

Tomorrow," which will be produced by 

Shipman and Michael Porlong and directed 

by John Hale, the Bristol Old Vic director 

and TV producer. This is a romantic comedy 

by Michael Cahill set in London's 

dockland. Production is due to begin in 

November. The third subject is H. Ryder 

Haggard's adventure story, "People of the 

Mist," which will be made in TechniScope 

and Eastman Color on location in Latin 

America next year. Shipman will make the 

film in association with David Henley and 

an international cast. Jack FûUman will 

write the script. 

It is expected that all the films mentioned 

will be released by Bryanston Films. Shipman 

is a deputy chairman of Bryanston. 

• • • 

Gina Lollobrigida arrived in London last 

week to appear in her first British picture, 

"Woman of Straw." This is a Michael 

Relph/Basil Dearden production for worldwide 

release through United Artists. The 

film also stars Ralph Richardson and Sean 

Connery. It is part of a three-picture contract 

Relph and Dearden have signed with 

UA. Shooting starts at Pinewood Studios 

later this month and the film, a romantic 

drama in Eastman Color, will be shot partly 

on location in the island of Majorca. It is 

scripted by Stanley Mann and Robert Muller 

from the novel by Catherine Arley. 

• • • 

Ronald Kahn. a leading American TV 

producer, has formed a new British production 

company. Fltzroy Films, with literary 

agent Dina Lorn, lawyer P. A. Holdaway 

and accountant H. Rothenberg. Last 

week he announced six subjects in various 

stages of production including a comedy, 

"The Private War of Wal.sey Picket, which 

" 

would feature a score of British comics. 

Other titles in preparation are Graham 

Greene's "The Complaisant Lover": a John 

Kruse original story, entitled "The Power of 

Darkness"; Margaret Lynn's "To See a 

Stranger"; an untitled original subject 

from Tennessee Williams; a maritime 

drama called "Blockade Runner " and a 

comedy written by Kahn "How to Become 

." 

. . . Also in preparation is a Cinerama 

adventure spectacular. "The Night 

Walkers," to be directed by Ken Annakin. 

who is writing the script with Paul Durst. 

Kahn. who came over here to work on the 

TV film series. The Human Jungle, starring 

Herbert Lorn, .says the first subject 

to go into production will be "The Private 

War of Walsey Picket." 

BALTIMORE 

H mcrican International Pictures hosted 

radio, press and TV at a beach party 

" 

for the film, "Beach Party, for 

a mid-August Baltimore opening. The affair 

took place alongside the pool at Sutton 

Place, a new, high-rise apartment building. 

Inflated balloons, banners and posters provided 

appropriate decorations. Dick Dale 

and his Del Tones, featured in the picture, 

appeared in person to perform. The movie 

was shown during the party. Jerry Sandy 

and Bill Michaelson of Washington were 

in charge. 

Ted Schiller, general manager for JF 

Theatres, was host Saturday evening at a 

New Theatre preview of "The Thrill of 

It All." Guests included Morris Mechanic, 

Baltimore's veteran theatre owner, Mrs. 

Mechanic and the latter's brother. Blue 

Barron, nationally known orchestra leader. 

Paul Grubb is the new manager at the 

Crossroads Drive-In, Denton. He formerly 

was with the Gulf Street Theatre, New- 

Orleans. Charles Phillips, formerly at the 

Crossroads Drive-In. is now manager at the 

Super 50 Drive-In. Trappe ... A lone bandit, 

his face half-covered with a handkerchief, 

held Andrew Bince, manager of 

Carlin's Drive-In, at the point of a gun, demanded 

he open the safe and escajied with 

approximately $1,000. Bince was alone at 

the time, which was shortly after midnight. 

The theatre is located within Baltimore's 

city limits. 

The 750-seat Avalon, uptown house, reopened 

during the past weekend with 

"Eclipse" under the management of Ronald 

Preedman, who operates the Rex Theatre. 

An art film policy will be in effect. 

Preedman states he has recently installed 

nearly $1,000 worth of projection equipment 

in the Rex. 

Irving Cantor, manager of the Hippodrome, 

left for a two-week vacation, most 

of which will be spent with relatives in upstate 

New York . . . The Stanton Theatre, 

one of the JP houses, has installed an elaborate 

electric organ, which is being used 

by the organist. Bob Pearce, instead of 

the regular pipe organ that has always been 

a part of the Stanton's equipment. 

Grorgc A. Brehm, general manager for 

the Edmondson and Elkridge drive-in theatres, 

is vacationing for a week at Board 

Creek . Lamour. Mrs. William 

Ro.ss Howard m. in private life, has been 

named honorary chairman of the Baltimore 

County Christmas Seal campaign, to start 

In November. 

£-9 BOXOFFICE :: August 12, 1963

MEWS AND VIEWS OF THE PRODUCTION CEINTER 

(Hollywood Office— Suite 320 at 6362 Hollywood Blvd.J 

Regan Defeats Sayre 

For SEG Presidency 

HOLLYWOOD — Tony Regan defeated 

Jeffrey Sayre as president of the Screen 

Extras Guild. Sayre continues as a member 

of the national boai-d and executive 

committee. 

Others sworn into office with Regan were 

Bob Burrows, first vice-president; Tex 

Brodus, second vice-president; Jack R. 

Clinton, third vice-president; John R. Albright, 

recording secretary; Joe Brooks, 

treasurer. 

New directors are Emile Avery, Margaret 

Bacon, Tex Brodus, Kit Carson, Roydon 

Clark, Bill Byer, Robert Edmiston, Chester 

Jones, Hubert Kerns, Murray Pollack and 

Tanya Somova. 

More Than Million Items 

Sold at Roach Auction 

HOLLYWOOD—Motion pictures are still 

magic to more than 187,842 people living in 

the Los Angeles area, for that number attended 

the sale of the Hal Roach studios 

equipment and materials. Advertising via 

radio, television and other media billed the 

four-day sale as the "final scene in an epic 

of 50 years of TV and moviemaking." 

Mitchell Lipsett, vice-president, Lipsett 

Division, Luria Bros. & Co., hired the famed 

Milton J. Wershow as the auctioneer and 

Wershow reported over 1,000,000 items were 

sold in 6,000 lots and brought $250,000. 

Though the professional equipment was 

in demand by dealers, producers, studios 

and technicians who thronged to the sale, 

it was the oddities such as a cadaver, which 

sold for $187, that provided the excitement. 

The props, breakaway comedy items, books 

and other articles, sometimes deemed of 

little value, sold for $3,350. It will probably 

take several weeks to empty the place, 

according to Lipsett. 

Many items of historical interest were 

donated by him to the Hollywood Museum 

for the motion picture and TV collection. 

Writers 1963 Residuals 

Forecast at $3,500,000 

HOLLYWOOD—Writers Guild of America, 

West, reported that residuals in television 

pictm-es for the first six months of 

1963 rose 21.3 per cent higher than the 

1962 total, going from $1,565,360 collected 

for 1962 to $1,898,194 this year. 

As a result, WGAW executive secretary 

Michael Franklin predicted for the writers 

a record of about $3,500,000 for 1963, exceeding 

the previous total of $3,067,743, received 

by writers last year in residuals. 

SAG and Producers Sign 

Pact on Pay TV Terms 

HOLLYWOOr>—The negotiating cdmmittee 

of the Screen Actors Guild, the 

Ass'n of Motion Picture Producers and the 

Alliance of Television Film Producers have 

reached an agreement on a new collective 

bargaining contract covering actors, singers, 

announcers and stunt men in theatrical 

feature motion pictures. The agreement is 

subject to ratification by the boards of 

directors of the respective organizations 

and the membership of the Guild. 

Highlights of the new contract: 

1 Pay Television: Contract may be reopened by the 

guild or the producers for negotiations with respect 

to pay television on appropriate notice given after Dec. 

31, 1 963, and in the event no agreement Is reached 

within 60 days after such reopening, either the guild 

or the producers may on appropriate notice terminate 

the entire contract. Before employing any actor for 

motion pictures intended primarily for pay TV exhibition, 

the producer will notify the guild of such proposed 

employment, and will enter into negotiations, and 

if no agreement on terms and conditions of such 

employment is reached within 60 days, the guild may 

instruct its members to withhold their services from 

the producer of any such motion picture. 

2. Screen Credits: A cast of characters on at least 

one card will be at the end of each feature motion 

picture, naming the actor ond the role portrayed. All 

credits on this card shall be in the some size type, 

with the type, arrangement, and the number and selection 

of players listed on the card, to be at the discretion 

of the producer. Any actor identified by name 

Aug. 14 'Gidget' Benefit 

To Aid Youth Foundation 

HOLLYWOOD—All proceeds from a special 

benefit premiere August 14 of "Gidget 

Goes to Rome," Jerry Bresler production 

for Columbia, will be turned over to the 

San Fernando Valley Youth Foundation for 

their Teen Center Building Fund. 

Charles Fries, vice-president and executive 

production manager of Screen Gems, 

who serves as entertainment industry 

chairman for the 2,500-members in the 13- 

19 age group, was instnunental in making 

arrangements for the special benefit performance. 

Joby Baker, Cindy Carol, Ti-udi 

Ames and Noreen Corcoran are scheduled 

to be on hand. 

On 'Gidget' Western Tour 

HOLLYWOOD — Danielle 

de Metz departed 

for Salt Lake City on the first leg 

of a three-city personal appearance torn- on 

behalf of Jerry Bresler's "Gidget Goes to 

Rome," a Columbia release in which she 

stars with James DaiTen, Jessie Royce 

Landis, Cesare Danova and Cindy Carol. 

Other cities to be covered will be Portland 

and San Francisco. 

and role elsewhere in the picture need not be listed 

in the cast of characters at the end of the film. This 

ogreement regarding screen credits applies to pictures 

on which principol photography commences Sept. 15, 

1 963, or thereafter. 

3. Non-Discrimination: Producers and guild reaffirm 

the policy of non-discrimination in the treatment of 

any actor because of race, creed, color or national 

origin. The producer "will make every effort to cast 

performers belonging to all groups in all types of roles, 

having due regard for the requirements of and suitability 

for the role, so that, for example, the American 

scene may be portrayed realistically." The guild reaffirms 

its policy of non-discrimination with respect to 

admission to membership and rights of membership. 

Producer-SAG Cooperative Committee, established by 

contract in 1 952 to discuss matters of major policy 

affecting the relationship between the producers and the 

guild, "shall serve as a committee on Fair Employment 

Practices to consider any complaints" under the nondiscrimination 

clause. 

4. Pension and Welfare Plan: Agreement reached 

that allocation of percentage of employers' contributions 

as between the Health and Welfare Plan and 

the Pension Plan, presently divided evenly, may be 

changed by mutual agreement between the Guild 

and the Producers. This will permit improvement in 

pension benefits. 

5. Term of Agreement: The contract takes effect 

Aug. 1, 1963, and runs for two years to midnight, 

July 31, 1965. 

Modification of terms and conditions regarding 

a number of other subjects was 

negotiated and agreed upon, including 

stuntmen, loan-outs, arbitration. 

'How Wesl Was Won' 

Passes $17,000,000 

HOLLYWOOD — The MGM-Cinerama 

presentation of "How the West Was Won" 

has passed the $17,000,000 in world boxoffice 

receipts, according to information released 

by the company. 

The film has now opened in 57 situations 

in the United States and Canada and is 

playing 24 theatres overseas. Longest run 

in the states is at the Warner Theatre in 

Hollywood, where the film had its American 

premiere February 20. Gross at the 

theatre has passed $800,000. 

Philadelphia Cites Kings 

For 'Family-Type Films' 

PHILADELPHIA — The city of Philadelphia 

has bestowed a unique honor on 

Hollywood's moviemaking King brothers. 

In an official citation, the town's city 

council has commended the brothers for 

their production of "Captain Sindbad." 

The citation refers to the MGM attraction 

as "the type of wholesome entertainment 

the entire family can see and enjoy." 

BOXOFFICE August 12, 1963 W-1

members 

•BEACH PARTY- STAR GETS HAT—With Robert Selig. vice-president of 

National General Corp.. watching at right and costar Bob Cununings looliing on 

at left, lovely Annette Funicello gets a special "Beach Party" hat from James H. 

Nicholson, president of American International Pictures. The impromptu coronation 

took place at a poolside party for Los Angeles area exhibitors following a 

special screening of the color and Panavision musical comedy. 

Commiitee to 

Oversee 

Fair Work Practices 

HOLLYWOOD—Organization of a permanent 

Guild-Management committee to 

implement the film industry's fair employment 

policy for casting Negroes and to further 

accurate representation of Negroes as 

they appear in American life was announced 

Friday i2i following a meeting 

between leaders of the National Ass'n for 

the Advancement of Colored People and 

Hollywood representatives. 

The committee will maintain liaison with 

the NAACP, with a further meeting to be 

called by the end of this month. 

In establishing the committee, industry 

representatives stated that their action was 

based on an awareness of the problem of 

Negroes in relation to the leading entertainment 

media and a desire to expedite a 

solution of the problem. 

Participating in the discussion were 

James L. Tolbert, president of the Beverly 

Hills-Hollywood branch of the NAACP, and 

Morris T. Johnson, NAACP attorney. Also 

represented were the Association of Motion 

Picture Producers, the Alliance of Television 

Film Producers and the various 

talent guilds. 

NAACP Asks Decertification 

Against Set Designers 

HOLLYWOOD — lATSE Sea 

Designers 

Local 847 has been selected as the first 

Hollywood union to have decertification 

proceedings fUed agaln.st it by the National 

Ass'n for the Advancement of Colored People 

'NAACP I, Hollywood branch president 

James Tolbert dlsclo.sed Thursday 1 1 1 , The 

action will be filed with the National Labor 

Relations Board Tolbert said that he did 

not think it would be necessary to flic 

against every Hollywood .shop which allegedly 

wields the color bar, for he feels 

that If one Is decertified the rest will sec 

the light He Is currently In the East conferring 

with NAACP's national labor secretary 

Herbert Hill on a specific date for 

filing. 

IAT8E Film Editors Local 776 haa Joined 

W-2 

lA Cameramen, Scenic Artists and Lamp 

Operators Locals by rejecting demands 

made by the NAACP on the grounds that it 

was "contrary to the California PEPC 

Law, and would violate our existing union 

agreements." John W. Lehners, business 

representative of the Local, stated that the 

union fully supports the principle of equal 

opportunity for employment of all qualified 

job applicants, but cannot subscribe to 

proportional 

hiring proposals such as presented 

by NAACP. 

"This local has never been accused by 

responsible parties of racial or religious 

bias of any sort. We stand prepared to join 

with the rest of the industry in voluntarily 

developing constructive proposals to help resolve 

any bonafide grievances which may 

possibly exist in Hollywood because of 

actual job discriminations." The Local has 

Negro, Chinese, Japanese and Filipino 

members. 

Four 'Global' Beauties 

Aiding World Promotion 

HOLLYWOOD—The quartet of international 

beauties starring with Bob Hope in 

the Seven Arts-Hall Bartlett production of 

"A Global Affair" has been officially titled 

"The Global Girls" and will tour tlicir respective 

countries promoting and exploiting 

the film prior to its worldwide release 

by MGM. 

Michele Mercier of France, Elga Andersen, 

Miiko Taka and Lilo Pulver of Switzerland, 

in addition to personal appearance 

tours throughout Europe, will also serve as 

official hostes,ses at premieres of the picture 

in their own countries. 

Thomas Unterberg Elected 

Director of Hanover Co. 

HOLLYWOOD—George J. 

W. Goodman, 

author of "The Wheeler Dealers," announced 

that Thomas I. Unterberg has been 

elected a director of the Hanover Co.. of 

which Goodman Is president. 

Unterberg is a partner of the Investment 

banking firm of C. E. UnU-rberg. Towbln 

it Co 

. of the New York Stock Exchange. 

He will assist in banking and 

financing for Hanover projects. 

$250,000 Per Year 

More Assured MPRF 

HOLLYWOOD—George Bagnall. presicicnt 

of the Motion Picture Relief Fund, reiwitfd 

Thursday ili that as a result of 

their recent drive, which obtained 3,600 

new subscribers, the fund can count on at 

least $250,000 per year in additional payroll 

deductions. 

MGM accounted for the greatest number 

of new subscriptions—800—and Warners 

was the top studio in overall coverage, 

with 98.6 per cent of its employes signed up. 

Citations for outstanding service were 

given the colonels. Also participating in 

the meeting, held at the Motion Picture 

Country House, were William T. Kirk, executive 

director; Otto Kruger and B. C. 

"Cappy" DuVal, both vice-presidents. 

Nonofficial Exhibit Set 

For N.Y. World's Fair 

HOLLYWOOD—Lee Savin, president of 

George Murphy Associates, has concluded 

arrangements with officials of the 1964-'65 

World's Fair in New York, to have a nonofficial 

Hollywood exhibit of film and TV 

industries and guilds and unions, as well as 

a state exhibit to accommodate California 

cities and other industries. 

One of the most glamorous events will be 

the first world press showing of a movie 

in connection with 20th Century-Fox's 

musical comedy. "What a Way to Go!" at 

the new $4.5 million Theatre Music Hall. 

This has already been set by the film's producer 

Arthur P. Jacobs and director J. Lee 

Thompson, and also Angus Wynne jr. and 

George Schaefer, owners of the Theatre 

Music Hall, a 2,500-seat house. 

Accounting on First Film 

Sought by King Brothers 

HOLLYWOOD—The King brothers have 

filed a Superior Couit suit against the old 

Producers Releasing Corp. and a number of 

succeeding corporations, seeking an accounting 

from their first picture, "Paper 

Bullets," also titled "Gangs, Inc.." made 

in 1941. 

Defendants include Pathe Laboratories. 

B&B Pictures, M.C. Pictures, America Corp.. 

Eagle-Lion, PRC Pictures and others. 

The attorney for the Kings, Burton 

Marks, brought the case up to the present 

by including station KCOP, which recently 

showed the film. 

George Cukor Fellowship 

Won by William Marks 

HOLLYWOOD— William Marks, a graduate 

student in Cinema at USC, has been 

named winner of the 1963-64 George Cukor 

Fellowship for graduate study in Cinema 

Arts and Sciences at the university. 

Marks was chosen by faculty vote for 

the $1,750 award providing tuition, fees 

and costs for the yeai's study leading to a 

master's in any field of the cinema. 

Paul Newman Aids Marines 

HOLLYWOOD—Paul Newniun took time 

off from his starring role in the MGM picture, 

"The Prize," to aid Uie U.S. Marine 

Corps In a drive for new recruits. The actor 

made a ton-minute television trailer pointing 

up the advantages of the Corps. 

BOXOFFICE August 12. 1963

Produced and Oi ,, ROGER GORMAN- ,„,CHARLES BEAUMONT- E,ec»teProa"«ts. "cHOLSON-SA^tLLAKKOFF 

ONTACT YOUR S/ntiB/inatianal exchange 

TTLE 

Robert S. Parnell 

2316 Second Avenue 

Seattle 1, Washington 

MAin 4-6234 

DENVER 

Chick Lloyd 

2145 Broadway 

Denver 5, Colorado 

TAbor 5-2263 

SALT LAKE CITY 

Fred C. Palosky 

252 East First South 

Salt Lake City, Utah 

DAvis 2-3601 

LOS ANGELES 

N. P. Jacobs 

1918 So. Vermont Avenue 

Los Angeles 7, California 

REpublic 1-8633 

SAN FRANCISCO 

Hal 

Gruber 

255 Hyde Street 

San Francisco 2, California 

PRospect 6-4409

BACKSTAGE WITH CASSYD 

. . 

LUTHER DAVIS has watched the "theatre 

of the absurd" take over on Broadway 

and move Into motion picture theatres 

In a KU'se of "new wave" Ideas and productions. 

As a practical scriptwriter who had 

to work with the material which he scripted 

for "Tlie Hucksters." which did not deter 

hm from being commercial, he determined 

that his first producer stint would enter 

another element Into entertainment, and 

he ca'ls this "theatre of controversy." 

"There is a difference between so-called 

'message' pictures." said Davis over lunch 

at Hollywood's Musso and Prank restaurant, 

"and one of controversy. In essence, 

every story carries some sort of a message, 

but showmen and theatres need more than 

messages to pull the public away from the 

television set in the home . They must be 

able to identify themselves with characters 

on the screen, which the successful producer 

can do best a'ong these lines." 

Wh*!e this gets into a FYeudian area 

prominently identified with sex and sex 

symbols. Davis doesn't want to go the sex 

route. He is after ideas such as were 

presented in "La Dolce Vita," "The Hustler" 

and "High Noon." 

He thinks the wide viewing of 60.000.000 

television sets by 180.000.000 Americans 

has created what he terms the "blameless 

audience." Due to sponsors, agencies, the 

Federal Communications Commission, networks, 

managers and other so-called author 

ties, it is rare that anything with real 

guts gets on the television screen, and so 

no one is blamed, and therefore the 

"blameless audience." which has to look at 

cut-and-dried. spineless material. 

As an intelligent author who wrote for 

Collier's magazine in its days of glory, and 

who graduated from the Yale School of 

Drama, wrote plays for Broadway, and 

then came to Hollywood. Davis is a practical 

writer-producer. He doesn't look with 

favor on the so-called cheap "shockers," 

though they played a part in helping to deliver 

material to teenage audiences, and to 

adults with teenage minds. These "fillers" 

do come under the edge of the theory of 

controversy only because they are not 

Identified with run-of-the-mlll stories. 

For motion pictures to take advantage of 

the needs and wants of tho.se humans who 

must watch the material on TV at home, 

Davis wants to deliver films which go behind 

the facade of today's well-ordered 

world, where everything is clean, the streets 

are washed, the papers delivered, the phone 

Is at the beck and call of everyone with a 

dime and aspirin takes care of your headache. 

He doesn't believe that this is the 

world of reality. He believes the real world 

Is a Jungle; a fight for survival; the right to 

survive; the fears of atomic destruction; 

the fear of death. He wants to portray this 

world clothed In everyday garb. He .shows 

that it Is a real world and that It Is close 

to all humans. 

T-) do this, he has cast the lovely Olivia 

de Havllland in a role which caused a fight 

at two Hollywood .sneak previews. Without 

puffing the picture, the audience comment 

on the cards was violent; divided 50-50. 

Some people came over to Mi.ss de Havllland 

In the lobby of a Westwood theatre, 

after the showing, and asked her how she 

'ver chose this part, that it degraded her. 

and a fist-fight broke out. It was carried 

cut to the parking lot nearby. Even in Hollywood, 

among the pros, there is the same 

division of opinion. Some hate it; some 

compare it to films of reality from Europe 

Now that the picture has been chosen 

just from reading the script, for an "outof-comp)etitlon" 

entry for the Venice Festival, 

the world will be discussing pros and 

cons of the picture, "Lady in the Cage." 

The results of this and its final boxoffice 

pull, when it gets into circulation, will determine 

Luther Davis' future course. He 

has already taken his second step by 

optioning a book which was banned from 

America for almost 20 years, though praLsed 

by Sigmund Freud, Thomas Mann and H. 

L. Mencken. It's realistic and tough. 

In any case, the "theatre of controversy" 

has been launched, and this, perhaps, is 

the first appearance in print of its identity 

as a force in theatrical life, to appear as 

feature material on the screen. 

Fenady-Fox TV Deal 

HOLLYWOOD—Fenady Associates has 

signed a coproduction deal with 20th-Fox 

television, involving the exclusive services 

of Andrew J. Fenady. The deal also calls 

for the nonexclusive services of director 

Bernard McEveety and other Fenady jjersomiel. 

Fenady was creator-producer of 

"The Rebel" and owned a piece of that 

series along with Nick Adams, who starred 

in it. 

Bette Davis Chores Heavy 

HOLL"YWOOD—Bette Davis has to postpone 

her assignments to do two additional 

films t>ecause of her heavy schedule on 

Warner Bros, "Dead Ringer." One will be 

a British picture, "Faster, Faster," for producer 

Jack Dietz, and the other, "The 

Empty Canvas," for Italian producer Carlo 

Ponti in Rome. New date for the Italian 

starter is late August and this will bring 

her to Britain in January. 

Darin Out of 'Patriots' 

HOLLYWOOD—Bobby Darin has had to 

bow out of "The Dubious Patriots" on the 

orders of his physician. The picture was 

scheduled to roll August 26 in Yugoslavia 

for Corman-UA. The actor is suffering from 

"chronic nervous exhaustion." 

Laurie Rejoins Rogers & Cowan 

HOLLYWOOD—After five years of ninning 

his own shop. Lari-y Laurie returns to 

Rogers Si Cowan's commercial department 

to head the company's corporate division, 

which handles the publicity firm's commercial 

accounts. In effect. It is a merger 

of Laurie's own company into R&C, .since 

Laurie brings with him his own accounts, 

and also his vice-president, Roger A. 

Johnson. 

Sally Benson in 'Signpost' 

HOLLYWOOD Sally Bcn.son was asslgni-d 

to do the .scr«'nplay of "Signpost to 

" 

Murder at MOM. which Lawrence Weingarten 

Is producing. 

Backers of 'Way to Go!' 

Vow to Make Pink Popular 

HOLLYWOOD—A combination of the 

20th Century-Fox promotion and publicity 

staff and the staff of Rogers & Cowan, who 

represents APJAC-Orchid Productions, will 

represent former publicity man Arthur P. 

Jacobs, who will produce "What a Way to 

Go!" The new film was kicked off at a 

party Friday i2i at the 20th-Fox studios. 

The ornate affair started with an invitation 

from Shirley MacLaine inviting the 

press to a party with "her husbands. Paul 

Newman. Rot>ert Mitchum, Dean Martin. 

Gene Kelly and Dick Van Dyke," on the set 

at Fox. 

With J. Lee Thompson, director of the 

picture, acting as cohost, guests followed a 

pink line along the studio street to the 

stage. "Pink Happy" was the theme unveiled, 

with everything dyed that color, including 

press releases, photographs and 

Shirley MacLaine's pink gown by Edith 

Head. Thompson, Jacobs, 20th-Fox and 

Rogers & Cowan promise that pink will be 

popular in Hollj'wood again for the first 

time since the congressional investigations. 

Burt Lancaster and Lemmon 

To Costar in 'Great Race' 

HOLLYWOOD — Burt Lancaster and 

Jack Lemmon will costar in "The Great 

Race" for Warner Bros, with Lemmon's 

Jalem Productions and Blake Edwards 

Patricia Productions coproducing. Originally 

plamied as a Mirlsch release, this 

story which is sort of a glorified "80 Days 

Around the World" type of yam about an 

auto race from New York to Paris in the 

early 1900s, is planned for over $5,000,000. 

Paul Newman had been scheduled in the 

part now taken by Burt Lancaster, but conflicting 

commitments prevented his participation. 

The film is planned to roll in 

April or May 1964. 

Audie Murphy Gets Role 

HOLLYWOOD — Following his 

production 

of "The Gun Hand" for Universal, 

Gordon Kay, an independent producer, who 

releases through Universal, has signed 

Audie Murphy for "Renegade Posse." The 

novel by Marvin Albert will be written by 

Mary and Willard Willingham for future 

production. Kay headquarters at the Producers 

Studio lot. No announcement has 

been made of shooting locale, or schedule. 

New Preston Foster Role 

HOLLYWOOD—Preston Foster returns 

to the screen for the first time in more than 

a year for an important role in "Company 

of Cowards. ' which Ted Richmond is producing 

and George Marshall directing for 

MGM. He joins Glenn Ford. Stella Stevens 

and Melvyn Douglas in the cast. 

Don Haley Leaves SW 

HOLLYWOOD— Don Haley, for the past 

seven years manager of the Stanley Warner 

Beverly Theatre, tendered his resignation 

this week. He will announce new affiliation 

.sJiortly. 

Columbia Post to Mandel 

HOLL\"\V(H)I) M Mill. Mandel replaces 

Thomas R. Sioiu a.s rxcciilivc assLstant to 

Gordon Slulbcrg, Columbia vice-president. 

Mandel takes over his new post Monday 

(12), 

W- BOXOFFICE Augtist 12, 1963

too much 

OF THE 

SCREENPLAY BY RALPH BROOKE 

ORIGINAL SCREEN STORY, PRODUCED AND DIRECTED BY 

ARAM KATCHER 

VARIETY: "An actor of the Peter Lorre genre . . . Plus values are suspense, excellent block and white photography and an exploitable title." 

HOLLYWOOD CITIZEN NEWS: "A natural for the great mass of theatres looking for something besides the 'blockbusters.' " 

BOXOFFICE: "Has exploitation values for drive-ins ... to bring in thrill seekers . . . Katcher knows story-telling through film-farce." 

In Preparation 

SINCE CAIN AND ABEL' 

to be produced, directed by 

and storring 

ARAM KATCH ER 

Released by 

CINEMA-VIDEO INTERNATIONAL 

5907 West Pico Blvd. Los Angeles 35, Calif. WEbster 8-2101 

Emanuel Barling, Pres. David Barling, V.-P. 


. . Cathy 

. . Universal 

New Pahs Verdes Fox Theatre Open LOS ANGELES 

CherriU Corwin, president of Metropolitan 

Theatres, reopened his Hillstreet in 

downtown Los Angeles, which had been 

closed since last April . Pictures 

held a gala invitational premiere of 

the Doris Day-James Gamer comedy. "The 

Thrill of It All." at the Fox Village Theatre 

August 6. The picture went into a multiple 

run of 24 theatres August 7 with "Fear No 

More." a Manhattan Films picture, as its 

companion feature . Slade. formerly 

with Warner Bros, exchange in Portland, 

is the new booker at the United 

Artists exchange. 

Designed by Carver Baker. AIA, the S450.00C Fox Theatre in I'alos Verdes 

Peninsula is the fifth new theatre to be opened by National General Corp., bring-ing; 

its operations to 225 theatres in 17 states. The new Fox is on Silver Spur road 

in the Peninsula Shopping Center. Forty-five additional new theatres and driveins 

are planned for construction in the next three years by National General. 

LOS ANGELES—Typical Hollywood fanfare—industi-y 

celebrities, klieg lights and 

music—heralded the opening of the $450,- 

000 Fox Theatre in Palos Verdes Peninsula 

Thursday i7i. The 874-seat house is the 

newest of National General Corp.'s many 

theatre properties and was designed by 

Can'er Baker. AIA. 

J. Walter Bantau, head of construction, 

purchasing and engineering for 

Fox West 

ALBUQUERQUE 

The manager and another employe of the 

Cactus Drive-In were attacked one 

evening when they tried to evict some 

youths who climbed over a wall there without 

paying to get In. Manager Eloy Candelarla 

told police he was hit with a blackjack, 

and Dick Scott said he was hit with 

a baseball bat. On the screen was "The 

Naked Witch." 

Louis Gasparini, manager of the Wlnrock 

Theatre here, has been named publicity 

chairman for the 1964 United Community 

fund drive in A'.buquerque, to be held in 

October. 

Quick Seti)ice 

lui'l Jnit A Slo|[>Ji With Filmack 

ll'i A TraditioD - For Btit Senrict 

Send Fiiiiuck Your Neil Order For 

special TtailetJ 

Coast Theatres, and his assLstant, John 

Tartaglia. personally supervised constJOiction 

of the theatre. 

Celebrit'es in attendance were Ursula 

Andress, Lee Anthony, Tony Bill, Victor 

Buono, Michael Callan, Karen Conrad, 

Kenn Corcoran. Rosemary de Camp, John 

Derek, Charlton Heston, Lindo Ho, Jack 

Kosslyn. Also Betsy Jones-Moreland, 

Tommy Kirk, Marta Kristen. Peter Mamakos, 

Gloria Moreland, Greta Randell, Telly 

Savalas, Joan Shawlee, Anthony Spinner, 

Chill Wills and Jeff York. 

Ira Cook, KMPC disc jockey, served as 

master of ceremonies. 

Theatre executives on hand for the festivities 

included Eugene V. Klein, president 

of National General Corp.; Irving H. Levin, 

executive vice-president: Robert W. Selig, 

vice-president of theatre operations; William 

H. Thedford, Pacific Coast division 

manager; Robert L. Weeks, district manager; 

J. Walter Bantau, and Phill Catherall, 

manager of the new Fox Theatre. 

Adding a festive note were appearances 

by the Esquires, prize-wanning popular 

music group, the North American Choral 

group, official singers for the Death Valley 

Days celebration, and the Squires, youthful 

band. 

Two Gunmen Take $117.50 

At Albuquerque Drive-In 

ALBUQUERQUE—Two gunmen held up 

the gate attendant and the cashier of the 

Duke City Drive-In here Friday i2) and 

made off with $117.50 in receipts. 

The gate attendant, 16-ycar-old Joe Lovato. 

reported to police that one of the 

men walked up to him and asked to use the 

telephone. When Lovato told him to use a 

pay phone in the snack bar, the man pulled 

a .38 caliber revolver. 

The gunman then ordered Lovato and 

the cashier, Pamela Richardson, to stand 

at the rear of the boxoffice while the accomplice 

scooped up the money from the 

cashbox. 

After taking the money, the men told the 

two theatre employes to walk to the snack 

bar. Then they fled on foot behind a concrete 

wall with the cash. Albuquerque 

police are still looking for the two men. 

The house Is owned by Video Theatres of 

Oklahoma City. 

Ross Martin in 

'Wagon Train' 

HOLLYWOOD— Ro.ss Martin will guest 

star and play the title role In the next 

"Wagon Train" .scRment, "Tlie Sajn Pulaski 

Story." which Alan Miner Is dlrcctlnR. 

1337 S. Waboih 

Chicogo, lllinoit 

UA's "Love Is a Ball." produced by Martin 

H. Poll, was directed by David Swift. 

Bill Byrne, former MGM salesman, is 

now the manager of Allen & Stone's Arden 

Theatre in Lynwood W. C. "Rick" 

Ricord. 

. . . 

Statewide Theatres executive, and 

his family are vacationing in Palm Springs 

Norman Goodin, Orange Theatre, 

. . . 

Orange, was on Filmrow in conferences 

with his film buyers, Han-y Rackin and 

Syd Lehman, and lunching at Teipel's 

Filmrow Cafe ... On the Row. booking and 

buying: Gene Simanski. Oxnard Theatres: 

Ernie Martini of Arvin: Harry Ulsh of 

Bishop Drive-In, Bishop, and Dan Pavich 

of Lipperfs Indo theatres . . . Conferring 

with Judy Poynter, his manager, was Rony 

Nichols from Taft. 

. . 

Jules Gerelick, Crown International 

general sales manager, has returned after 

a flying trip to confer with distributors and 

exhibitors in Des Moines, Omaha, St. Louis, 

New Orleans and Dallas . Harold Wirthwein. 

Allied Artists western division sales 

manager, returned from San Francisco 

after conferences with branch manager 

James Myers regarding a multiple booking 

of Samuel Bronston's film of "55 Days at 

Peking" in that exchange area . . . Presently 

on vacation is John Simes, advertising 

manager of Statewide Theatres. 

Jack Grossman, president of Holiday Theatres, 

announced that plans are complete 

to build a $400,000 de luxe, 1.000-seat theati-e 

in La Mirada. The new "Valley View" 

showcase includes parking for 2.500 cars. 

Grossman and Mervyn Viner currently own 

and operate the Holiday Theatre in Canoga 

Park and the Magnolia Theatre in Burbank. 

January 1964 is the planned opening 

month for the new theatre. 

Carl Meeker, veteran Southern California 

theatre manager, has been named winner 

of the contest for the best promotional 

campaign on MGM's Golden Operettas 

series as a result of his handling of the 

series at the Colorado Theatre in Pasadena. 

He was presented with a check and congratulatory 

plaque by Seymour Borde, 

president of Seymour Borde ii Associates, 

distributor of the series, and was also the 

recipient of congratulations from Fred 

Stein, head of Statewide Theatres, of which 

the Colorado Is one of that circuit.

. . 

PORTLAND 

Three drive-ins and a suburban hardtop 

here are playing day-and-date MGM's 

"Captain Sindbad." It opened Friday 

(2) with a five-column by 16-inch color 

advertisement in major newspapers here. 

Theatres playing the pictui-e include the 

Canyon, Amphitheatre, Super 99 and the 

Bagdad. 

The city may well be unique, with no second 

run pictures playing downtown—with 

exception of an occasional second feature. 

Exhibitors here are said to be vying for 

first-run product for multiple run in hardtops 

and drive-ins day-and-date . . . Stan 

Smith, Irvington, reports top audiences for 

"Irma La Douce," which he has single 

billed. The 82nd St. Drive-In is playing the 

picture with "The Great Van Robbery" . 

The Laurelhurst continues to play "The 

Great Escape" with top success while 

Cinema 21 and the 104th Street Drive-In 

have teamed for United Artists' "Toys in 

the Attic," with a British drama, "A Kind 

of Loving" at the art house (Cinema 21) 

and "Amazons of Rome" at the drive-in. 

The Roseway, also a suburban house, has 

been running the "first regular first run" 

of "Lawrence of Arabia" with top success. 

The only showing is at 8 p.m., with admission 

at $1.50, 90 and 50 cents. 

Competition August 5-12 included three 

near sellouts for Harry Belafonte at the 

Auditorium, booked in by Northwest Releasing— 

10,000 admissions, more or less, for 

August 5-7 and another Northwest Releasing 

booking. The Musical Festival, at the 

Memorial Coliseum (12,000-seating capacity) 

for Saturday (10) with Peter, Paul 

and Mary; Odetta, Bud and Travis. Ticket 

sales were heavy. 

Theatres also are competing against the 

Multmonah County Pair, featuring parimutuel 

horse racing each week night and 

Saturday afternoon through Saturday (10) 

displays, exhibits, a "gay" way and a free 

stage show featui-ing the usual dog acts, 

tumblers, dancers, musicians and some 

high diving mules. 

The Fine Arts Theatre, the former Plaza, 

a suburban house, has been redecorated 

with a change in boxoffice techniques. The 

cashier has been removed from the small 

glass-enclosed cage and plays hostess at a 

special desk fronting the refreshment center. 

The former boxoffice area in the lobby 

is now used for additional theatrical type 

display of current and coming attractions. 

Drama critics here had their annual 

"taste of culture" with sessions at the Oregon 

Shakespearean Festival at Ashland in 

southern Oregon. The festival, the oldest 

Shakespearean repertory group in North 

America, is in its 23rd season, operating 

continually since 1935 with exception of 

World War II years. The season runs 46 

consecutive nights in the community 17 

miles north of the California border. The 

four opening nights played to more than 

4,000 people, visitors from most states and 

from foreign countries. Contrary to belief, 

the festival is a top tourist attraction, 

bringing visitors into the famed 

Rogue River Valley, noted for fishing and 

scenic value as well. 

'Cleopatra' 660 Sixth Week in LA; 

Grosses Also Heavy for Multiples 

LOS ANGELES—Multiples kept the boxoffices 

humming this week, upholding the 

wow business reported last week. Heading 

the list was Samuel Bronston's "55 Days 

at Peking" playing in 43 theatres; "The 

Longest Day" being shown in 25 houses; 

"The Wonderful World of the Brothers 

Grimm," still doing fine in 2* spots, and 

"Spencer's Mountain" at 19 situations. Exclusive 

runs still showed great strength. 

"Cleopatra" was in front with 660 per cent; 

"How the West Was Won" doing 350 and 

"Lawrence of Arabia," 250. 

(Average Is 100) 

Beverly Toys in the Attic (UA) 1 70 

Chinese Irma La Douce (UA), 5th wk 220 

Cresf, State The Wonderful World of the 

Brothers Grimm {MCM-Cineroma), gen. 

release, 2nd wk 95 

El Rey Hud (Para), 5th wk 125 

Egyptian Mutiny on the Bounty (MGM), 38th wk. 90 

Fine Arts—8'/j (Embassy), 4th wk 1 80 

Four Star The Mouse on the Moon (Lopert) .... 95 

Hollywood Poromount Come Blow Your Horn 

(Paro), 7th wk MO 

Ins Spencer's Mountain (WB); Gypsy (WB), 

return run 75 

Lido David ond Lisa (Cont'l), 4th wk 100 

Los Angeles, Hollywood The Longest Day 

(20th-Fox), gen. rel 1 35 

Loyola, Warren's Spencer's Mountain (WB); Dr. 

No (UA), return run 75 

Music Hall The L-Shaped Room (Col), 7th wk. . .200 

Orpheum, Pix, Wiltern, Village, Baldwin 

SS Days ot Peking (AA), gen. rel 190 

Pantoges Cleopatra (20th-Fox), 7th wk 660 

Vogue Women of the World (Embassy), 3rd wk. 180 

Warner Beverly Lawrence of Arabia (Col), 33rd wk. 250 

Warner Hollywood How the West Wos Won 

(MGM-Cinerama), 24th wk 350 

Wilshire The Great Escape (UA), 5th wk 200 

New Trio Warmly Received 

By Denver Theatregoers 

DENVER — The first week features, 

"Come Blow Youi- Horn," "The Mouse on 

the Moon" and "Captain Sindbad," were all 

right around the twice-average gross mark. 

Outstanding attendance also was reported 

for "Cleopatra," "How the West Was Won" 

and "Irma La Douce." 

Aladdin Lowrence of Arabia (Col), 18th wk.. 

Centre Bye Bye Birdie (Col), 4th wk 

Cooper—How the West Was Won (MGM- 

Cineramo), 22nd wk 

Crest Irma La Douce (UA), moveover from 

.125 

.100 

.300 

Paramount 200 

Denhom Cleopatra (20th-Fox), 5th wk 320 

Denver Summer Magic (BV), 3rd wk 100 

Esquire The Balcony (Cont'l), 2nd wk 150 

Orpheum King Kong vs. Godzilla (Univ); The 

Young and the Brave (MGM), 2nd wk 80 

Paramount Come Blow Your Horn (Para) 210 

Towne Captain Sindbad (MGM); The Slave (MGM) 190 

Vogue The Mouse on the Moon (Lopert) 200 

Warm Weather Big Help 

To Portland Airers 

PORTLAND—Drive-ins have been thriving 

dui'ing the very warm spell but the 

indoor theatres have been suffering. Holding 

strong at the Laurelhm-st is "The 

Great Escape," with an estimated 150 per 

cent. 

Broadwoy Tommy and the Doctor (Univ); Showdown 

(Univ), 2nd wk 1 35 

Fox, Sandy Boulevard Drive-In Summer Magic (BV) 145 

Laurelhurst The Great Escape (UA); Come Fly 

With Me (MGM), return run, 6th wk 150 

Music Box Come Blow Your Horn (Para) 140 

Orpheum Bye Bye Birdie (Col); Jungle Fighters 

(Cont'l), 3rd wk 125 

Paramount Cleopatra (20th-Fox), 5th wk 165 

10th Week 

'Mondo Cane' 

250 in San Francisco 

SAN FRANCISCO—The only new offer- 

opened 

ing this week, "A Ticklish Affair," 

with a low note at the Embassy Theatre. 

Among the holdovers on Market street, 

"Come Blow Your Horn," at the Paramount 

for the second week, did a good 150 per 

cent. "Mondo Cane," at the Metro Theatre, 

held a steady 250 per cent, as well as "The 

Mouse on the Moon" doing a good 175 per 

cent. 

Cineroma-Orpheum How the West Was Won 

(MGM-Cinerama), 24th wk 475 

Embassy A Ticklish Affair (MGM) 100 

.140 

Esquire Mutiny on the Bounty (MGM), 2nd wk. 

Fox-Warfield Bye Bye Birdie (Col), 4th and 

. 

final 

wk 70 

Golden Gate Summer Magic (BV), 3rd and final wk. 90 

Metro Mondo Cane (Times), 10th wk 250 

Paramount Come Blow Your Horn (Para), 2nd wk. 150 

Presidio The Mouse on the Moon (UA), 2nd wk. . 

. 1 75 

Stage Door Buddha (UA), 5th and final wk 75 

St. Kroncis—PT 109 (WB), 2nd wk 90 

United Artists Lawrence of Arabia (Col), 

28th wk 300 

Vogue Winter Light (Janus), 2nd wk 225 

PHOENIX 

T ate comers for a recent matinee of "Cleopatra" 

at the Paramount Theatre were 

somewhat surprised to see an attractive 

woman attired in mink capelet and gloves 

being photographed in front of the theatre. 

It was particularly unusual because the 

thermometer hovered around the 110° 

mark. The occasion was the awarding of 

a prize in the Movie Guide magazine contest, 

which was won by Mrs. Rex Keeling 

of 1014 East Georgia Ave., Phoenix. The 

capelet was presented by Paramount Theatre 

Manager Pi-ed Bachman. 

The "Cleopatra" opening for the benefit 

of the Mental Health Ass'n played to a 

packed house. Local dignitaries headed by 

Gov. Paul Fannin and Mayor Sam Mardian 

joined over 1,400 other Phoenicians for the 

gala red-carpet event. The actual showing 

was preceded by a champagne dinner 

for purchasers of $50 tickets at Phoenix 

Arizona Manor Hotel presided over by the 

hotel owner Gum Lampe, former manager 

of the Coconut Grove at the Ambassador in 

Los Angeles. 

15 in LA Book 'Stakeout' 

HOLLYWOOD — Crown International's 

"Stakeout" has been booked to open dayand-date 

in 15 Los Angeles theatres on 

August 21. 

Selsman Joins 

Brandy, Pam 

HOLLYWOOD — Mike Selsman joined 

Howard Brandy and Jerry Pam as a partner 

in their public relations firm, which 

will now be known as Brandy, Pam & 

Selsman. 

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. . "The 

. . 

" 

. . American 

SAN FRANCISCO 

^ REMINDER—salable merchandise is 

needed at the Blind Babies Bargain 

bazaar—bric-a-brac, housewares, small appliances, 

costume jewelry, furiiitui-e, lamps, 

etc. Please help fill the shelves. 

John Burrows, Allied Artists producer, 

was in town seeking p)ermission to shoot 

"Eâpe Prom Alcatraz" on Alcatraz—but 

to no avail . . . Marvin Maitinez. Skyview 

Drive-In. Santa Cruz, was on the Row en 

. . 

route to a vacation in the Los Angeles 

area . The Vaiiety Mixed Summer Bowling 

League will hold its closing festivities 

with an awaj-ds dinner-dance at the Concord 

Inn Saturday (17 1. 

Two sets of twins were picked "Misses 

Pepsi 'n' Pop)corn" July 31 at the Fox-Warfield. 

The competition had to do with a 

contest to see which theatre can sell the 

most Pepsi-Cola and popcom. All foui' 

girls will be flown to Hollywood to meet 

Joan Crawford on the set of her latest Columbia 

film. "Strait-Jacket." 

Pete De Cenzi is probably the only theatre 

owner-manager to feature the cashier 

over the sci-een presentation. Pi-etty blonde 

Laurle-lee Reeves was featui-ed on the 

cover of the Sunday Chronicle Bonanza 

section with a full center spread, in a newform 

of art. De Cenzi also has it on a large 

poster in front of the Gayety Theatre. 

Lawrence Ross, projectionist at the Bella 

Union, was presented with his first child, 

Irene Marie, a bouncing 7 pwunder. Irene 

Marie makes a brand new grandpa of 

Henry Meyer, business manager of the projectionists 

union. 

By the audience reaction, duiung the 

tradescreening at the Paramount Theatre 

Thursday iH, "A New Kind of Love" 

should be a boxoffice winner. This was the 

only showing of the feature before bids 

were sent out ... A screening of "The 

Raiders of Leyte Gulf" was presented July 

30 by Emerson Film Enterprises 

Robert Stack, star of "The 

. . . 

Caretakers" 

will be in the area Augxist 15, 16 promoting 

the United Artists release. 

Services were held here July 27 for Edward 

H. Wobber. 85. a leader in the stationery, 

printing and theatre business. With his 

FOR YOUR FALL EVENTS 

(.tKKY St:/: 

(or 

AH.K-A.I) 

S17 50 

!«!•*« 

J »* >«•" 

fO« 

„» |»OCHU« 

OI.CK TO SCHOOL 

®* I THE i3th 

FBIOAV THE 1^ 

.o.wU.'« 

moTion piciuii[ 

Xm I. Ihr rinu 

To Pljii 

seruice Ci. 

I7S HYDE ST SAN FRANCISCO (7) CAIIF 

brothers Herman and the late William P.. 

Edward organized the firm of Wobber Bros., 

which once operated the Curran and Geary 

legitimate stage theatres and several motion 

pictures houses. 

Herb Michelson, one of the Oakland 

Tribune's top reporters and feature writers, 

has been assigned as drajna critic by tlie 

east Bay paper. 

SEATTLE 

The English production, "The L-Shaped 

Room," is doing superbly well at Sterling's 

Uptown Theatre, where patronage is 

expected to hold it for a long run . . . S. A. 

Madsen, Universal office manager-booker, 

vacationed in California . . "Captain Sindbad" 

. 

is scheduled to open August 14 at the 

Blue Mouse. 

Columbia's "Gidget Goes to Rome" has 

been set for a mid-August opening at the 

Fifth Avenue . Thrill of It All" 

'Universal I is scheduled to open August 16 

at the Orpheum. 

Kathryn Grayson will star in "Camelot" 

at the Opera House August 12-31, presented 

by Greater Seattle, Inc., in cooperation 

w-ith the Northw-est Releasing Corp. . 

"How the West Was Won" completed its 

16th week at Martin Cinerama Theatre. 4th 

and Lenora. Arrangements have been 

made for a theatre party. Monday, September 

9th. for the food dealers, manufactuiers 

and distributors when the food dealers of 

Washington convene here September 8-10. 

Cinerama Negotiates Deal 

For Sacramento Theatre 

NEW YORK—The latest Cinerama theatre 

in the U.S. is the Esquire Theatre, Sacramento, 

Calif., owned and operated by 

Joseph Blumenfeld of Blumenfeld Theatres, 

for which negotiations have been completed 

by B. G. Kranze, vice-president of Cinerama. 

Inc. The Esquire is slated to open 

with Cinerania early in October. 

The Kachina Theatre. Scott.sdale. Ariz., 

will have a charity premiere of MGM- 

Cinerama's "How the West Was Won. 

sponsored by the Scottsdale Rotai-y club 

for the Boy Scouts of America, Thui'sday 

1 15», Kranze said. 

Buys 'Past All Dishonor' 

HOLLYWOOD—Actor Robert Wagner 

has purchased the motion picture rights 

to James Cain's romantic adventure, "Past 

All Dishonor." The novel was originally 

published by Alfred A. Knopf and has been 

reprinted in recent years by Dell Publishing 

Co. 

William Allan Assignment 

HOLLYWOOD— William Allan has been 

assigned to produce "The Rare Breed" by 

Univer.sal production vice-president Edward 

Muhl. The RIc Hardman yarn was 

purchased last week. Also on Allan's schedule 

Is "The Lively Set." 

'The Hole' Venice Winner 

HOLLYWOOD—John Hubley, 

who won 

an Academy Award for the animated .sliorl 

.subject "The Hole," has just been awarded 

first prize for the film at the Venice Film 

Festival. This marks the third honor for 

the picture. 

DENVER 

Cum Dunrvitz of Exhibitors Booking Service 

reports several changes of ownership 

among his accounts. Clayton Davidson 

has taken over operation of the Dakota 

Theatre. Sturgis, S. D., from L. L. Houdak. 

Robert L. Chyba has taken over the 'Vita 

Theatre. Spearfish. S.D. Chyba is the sonin-law 

of Gerald Raber. who operates the 

Belle in Belle Fouche. S.D. . . . Dick Klein. 

Trojan Theatre, Longmont. has lost a 

daughter and gained a son-in-law. His 

daughter Connie is now Mrs. Louis Coffield 

and resides in Glenwood Springs. 

Fred Knjil, the local representative for 

Commonwealth Theatres of Kansas City, is 

leaving the company . Internationals 

Chick Lloyd is wearing a new 

"Beach Party" hat which is causing a lot 

of excitement on Filmrow . . , Mike Cramer, 

office manager for MGM. and a 30- 

year veteran with the company has retired 

Jack Lustig of National Screen 

. . . Service is putting in extra hours in transferring 

advertising from the Columbia 

branch to National Screen Service. 

Visitors on the Row were Tom Hardy, 

Egyptian Theatre, Delta, who is now operating 

the Tru Vu Drive-In, also in Delta; 

Jim Auten. Oriental, Denver: Sam Feinstein, 

Lincoln, Limon: Neil Beezley. Midway, 

Burlington: Art Goldstein, Uptown, 

Denver; Bill Bertelero. Black Hills Amusement 

Co.; Howard Campbell and Larry 

Starsmore, Westland Theatres. Colorado 

Springs: CaiTnan Romano. Rex, Louisville, 

and Mitchell Kelloff, Uptown, Pueblo. 

Archbishop E. V. Byrne; 

Enforced LOD Ratings 

SANTA FE, N.M.—The Most Rev. Edwin 

V. Byrne, archbishop of the Santa Fe 

diocese, and a man well-known to the 

state's theatre operators because of his 

strict adherence to Catholic Legion of 

Decency ratings on motion pictures, died 

July 25 in a Santa Fe hospital following an 

operation. He was 71 years old. 

The archbishop, religious leader for more 

than a quarter-million Catholics in New 

Mexico and west Texas, was very strict regarding 

the Legion of Decency's mlings, 

and oftentimes would issue directives read 

in churches nixing a new film which did 

not have approval of the ceiisoring board. 

Several times during his 20-year reign as 

head of the Catliolic church in this area, 

he put a ban on a movie theatre, because of 

their policies of showing of forbidden films. 

One such ban, instituted more than two 

years ago, still exists in the case of Don 

Pancho's Art Theatre in Albuquerque. The 

original ban resulted from the showing of 

"Never on Sunday" at the theatre. 

Acquires 'Haunted House' 

HOLLYWOOD — Wall Disney lias acquired 

"The HaunU'd House" by Borden 

Deal. Swanson & Reynolds represented the 

author. No announcement of a production 

date has been made. 

Stove Dorsey Joins 

Herts-Lion 

HOLLYWOOD—SU-ve Dor.sey, president 

of Central Film Senice in New York, has 

heon appointed nontheatrical distribution 

repre.sentallve for Herts-Lion International, 

according to chairman Kenneth Herts. 

VV.8 BOXOFFICE August 12, 1963

'8 VT Nightly Lineups 

Continue in Chicago 

CHICAGO—While there were no newcomers 

to change the Loop theatre lineup 

during the past week, and business was a bit 

spotty, there were some outstanding grosses 

insofar as a few of the holdovers were concerned. 

At the Carnegie "8V2" is doing a 

fantastic business, with nightly lineups and 

holdouts as the movie goes into the third 

week. Reports from neighborhood theatres 

throughout Chicagoland are enthusiastic 

about the strong di-awing power of "The 

Longest Day" and "David and Lisa," both 

going the rounds in the outlying areas. 


Capri Nude in Charcoal (Premier); For Lovers 

and Others (SR) 1 55 

Carnegie— 8^/2 (Embassy), 2nd wk 210 

Chicago Bye Bye Birdie (Col), 7th wk 165 

Cinema This Sporting Life (Cont'l) 165 

Cinestage Lawrence of Arabia (Col), 30th wk. ..165 

Esquire The Mouse on the Moon (Lopert), 4th wk. 115 

Loop Flipper (MGM), 6th wk 1 90 

McVickers How the West Was Won (MGM- 

Cinerama), 24th wk 85 

Monroe Magnificent Sinner (Film-Mart); Love in 

a Hot Climate (5R) 125 

Oriental The Great Escape (UA), 5th wk 180 

Roosevelt Summer Magic (BV); Yellowstone 

Cubs (BV), 4th wk 1 55 

State Lake Cleopatra (20th-Fox), 6th wk 250 

Surf Mondo Cane (Times), 3rd wk., moveover ..125 

Todd Women of the World (Embassy), 3rd wk. 160 

Town The L-Shaped Room (Col), 7th wk 125 

United Artists Irma La Douce (UA), 9th wk 145 

Woods Come Blow Your Horn (Para), 3rd wk. ..185 

World Playhouse The L-Shaped Room (Col), 

7th wk 125 

"Thrill of It All' PuUs 300 Per Cent 

At Kansas City Drive-ins 

KANSAS CITY—The Doris Day starrer, 

"The Thi-ill of It All," was the leader of 

the week with triple average business at the 

Fairyland and Kansas drive-ins. The same 

film scored high at several other drive-ins 

and indoor theatres in saturation runs with 

different second features. Embassy's "81/2" 

pulled a record 275 per cent at the Rockhill, 

topping previous successes. Packed 

houses were reported over the weekend. 

"Summer Magic" in its third week at the 

Uptown continued with high grosses, chalking 

up 230. 

Brookside A Gathering of Eagles (Univ), 5th wk.; 

Critic's Choice (WB), 2nd run 1 60 

Capri, Waldo, Overland, Englewood The Thrill of 

It All (Univ) 140 

Crest, Boulevard, Riverside drive-ins Black Zoo 

(AA); First Spaceship on Venus (Crown), 2nd run, 

4 days 80 

Empire How the West Was Wan (MGM- 

Cinerama), 1 8th .wk 1 25 

Fairway, Isis, Granada and Vista theatres. New 

Claco, New 50, Hiway 40 drive-ins The Thrill 

of It All (Univ); Mystery Submarine (Univ) .... 210 

Fairyland, Kansas drive-ins 

(Univ); No Man Is an Island 

The Thrill 

(Univ), 

of 

2nd 

It 

run. 

All 

. . .300 

Kimo Lawrence of Arabia (Col), 6th wk. of 

moveover 200 

Paramount, Electric PT 109 (WB), 2nd wk 200 

Parkway One, Avenue The Great Escape (UA), 

4th wk. plus 2nd runs 1 50 

Plaza Bye Bye Birdie (Col), 5th and final wk., 

plus 2nd run feature 1 35 

Rockhill— 8V2 (Embassy) 275 

Raxy Come Blow Your Horn (Para), 4th wk 

Uptown Summer Magic (BV), 3rd wk. plus 

125 

second-run Disney feature 230 

Holdovers Keep Stead-y Pace 

In Indianapolis Heat Wave 

INDIANAPOLIS—Leading first-run attractions, 

most of them holdovers, are 

keeping a steady pace here in the season's 

most severe heat wave. "Cleopatra" in its 

sixth week and "How the West Was Won" 

in its eighth still are the boxoffice leaders. 

"Flipper" is drawing large matinee business, 

predominantly family and juvenile, at 

Loew's. 

Circle Mondo Cane (Times) 1 25 

Esquire Hud (Para), return run 115 

Indiana How the West Was Won (MGM- 

Cinerama), 8th wk 225 

Keith's Bye Bye Birdie (Col), 3rd wk 125 

Loew's Flipper (MGM) 135 

Lyric Cleopatra (20th-Fox), 6th wk 250 

$24,201 to LaRabida 

From 'Cleo' Benefit 

CHICAGO—Jimmy Shields was saluted 

by members of Tent 26 for his successful 

promotion of the Variety Club-sponsored 

premiere of "Cleopatra." Net profit going 

to LaRabida was $24,201. 

Upcoming Variety affairs as announced 

by Chef Barker Jack Clark include a dinner 

honoring Nat and Natalie Nathanson, 

to be held September 15 at the Pick-Congress 

hotel. Nat, former chief barker, was 

branch manager for Allied Artists here 

until his promotion to AA's offices in New 

York a few weeks ago. 

Art Holland, chairman of the annual 

theatre collection committee, said the event 

will be launched the week of August 16. 

Since 1949 and through 1962 the Variety 

Club of Illinois has raised almost $805,887 

for LaRabida Sanitarium. 

MITO Names Committee 

For Ozark Film Frolic 

ST. LOUIS — Invitations are being 

mailed to all area exhibitors for the Ozark 

Film Folk Frolic to be held at Holiday Inn 

in the Ozarks on September 23, 24, Wes 

Bloomer, president of 

the Missouri-Illinois 

Theatre Owners, said. 

Plans for the get-together, which will be 

held jointly with the United Theatre Owners 

of the Heart of America, were discussed 

at the monthly MITO board meeting 

at the Chase Hotel. 

MITO committee members in charge of 

the event are Frank Plumlee, Bill Williams, 

Jim James and Tom Edwards. Edwards, 

from Eldon, will also act as master of ceremonies 

at the one business session, Tuesday, 

September 24. 

Anyone wishing to attend is invited to 

send his check for $15.25 for each reservation 

to Grace Engelhard, MITO, 3301 Lindell. 

The $15.25 includes three meals and 

room for one. Children under 12 are given 

room free. Arrangements are being made 

for chartered buses if the demand warrants 

it. 

In the Kansas City area reservations 

may be sent to Norris Cresswell, United 

Theatre Owners of the Heart of America, 

114 W. 18th St., Kansas City 8, Mo. 

Garrett, Ind., Gala 

Bought by Scherer 

GARRETT, IND. — The Gala Theatre 

Bldg., Ill South Randolph, has been purchased 

by Roger Scherer of Roger Scherer 

Theatres, which operates theatres in Lansing 

and Lombard, 111., and LaPorte, Ind. 

The new owner plans to place a new roof 

on the building, redecorate the interior 

and install new carpeting. The front of 

the building also will be redecorated. 

At the time of the sale, the tneatre was 

being leased and operated by Mr. and Mrs. 

Clyde Nihiser of Geneva, who had been in 

charge since Oct. 5, 1961. The building was 

sold by Midwest Business Brokers, Fort 

Wayne, for Mrs. John Emanuel and Mrs. 

George Kalafat of Cleveland. The theatre 

was constnicted in 1939 by the late Alex 

and George Kalafat. 

INDIANAPOLIS 

T oew's manager, Robert Sokol, says the 

theatre will bring "Lawrence of 

Arabia" back to town on August 15 at popular 

prices. "Bye Bye Birdie," after three 

weeks at Keith's, was followed Thursday 

18) by "The Thrill of It All." The Circle 

continues with "Mondo Cane," the Indiana 

with the popular "How the West Was Won" 

in Cinerama and the Lyric with its two-aday 

showing of "Cleopatra." 

The drive-in circuit shows no let-up in 

pushing for top-flight summer films, "The 

Great Escape" filling the space at the indoor 

Vogue, Lafayette Road, Shadeland and 

National drive-ins while "55 Days at Peking" 

did likewise at Bell-Air, Mark Twain, Pendleton 

Pike and Twin East. This booking of 

"55 Days at Peking" was only two weeks 

after its downtown appearance. The first 

run of "Irma La Douce" opened Wednesday 

i7i at Cantor's indoor Esquire and Lafayette 

Road and Shadeland drive-ins. 

Summer theatre continues to di'aw 

crowds with such stars as Myrna Loy in 

"Good Housekeeping," Kathy Grant Crosby 

in "Sunday in New York," Forrest Tucker 

in "The Silver Whistle" at Avondale Theatre-in-the-Round, 

Robert Horton in "Carousel" 

and Ann Blyth in "Carnival" at the 

Hilton University Brown. 

THEWTRE EQUIPMENT 

442 N. ILLINOIS ST., INDIANAPOLIS, IND. 

"Everything for the Theatre" 

JonnAiM^ 

BOONTON, N. J. 

Large Core 

Greater Crater Area 

meam 

MAXIMUM LIGHT 

Evenly Disfribufed 

In Illinois— Korlliw Company, Chicago—Webstar 9-4643 

Poromel Electronlej, Chicago—Avenue 3-4422 

In Missouri—Missouri Theatre Supply Company, Kansas City— Boltimore 

1 -3070 

Notional Theatre Supply, St. Louis—Jefferson 1-63S0 

BOXOFFICE :: Augiist 12, 1963 C-1

KANSAS 

CITY 

pox .'Midwest Theatres luanageis held a 

district managers meeting in Joplin 

last week with Fred Souttar. division manager, 

to make plans for the promotion of 

"Gidget Goes to Rome" iCoI> and "Beach 

Party" lAIPi. The managers included Joe 

Ruddick. Joplin; George Hunter, Springfield: 

Ralph Wallace. Pittsburg: Roy Hill 

and Harold Gîyctte. Kansas City. Several 

managerial changes in the circuit have 

been announced by Souttar as follows: 

Jesse Spain, from the Vista. Kansas City, 

to the Beyers. Excelsior Springs: Carl 

Lowry. from Excelsior Springs to the 

H 

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presents 

INTERNATIONAL 

AMERICAN 

EDGARALLANPOBS 

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STAKB'NS 

DEBRA. 

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CHICAGO 

Thf (.'oral al 95tli and Cicero avenue is 

inviting patrons in to see the results 

of a face-lifting job. There are matinees 

during the week-long Grand Opening, with 

fi-ee coffee and family film fare featuring 

"Savage Sam" . . . Also celebrating complete 

remodeling is the Arlington. "Savage 

Sam" headed its film program, too. 

It's Uke the "old days" at the Carnegie, 

where lineups and holdouts for "8' 2" are a 

nightly occurrence. An extra showing has 

had to be added at 11 p.m. to accommodate 

the crowds. Oscar Brotman. owner of the 

theatre, called it "record breaking" response. 

Both the Town and World Playhouse cont'nuc 

to do top business with "The L- 

Shaped Room. " despite a seven-week mn 

to date. Charles Teitel. owner of both 

theatres, sa'd he does not plan a replacement 

for either situation until the end of 

summer . . . Matt Hughes, who was a member 

of Local 110. died. 

In continuing his promotion on behalf of 

the Aurtust 14 opening of "Dime With a 

Halo" at the Loop Theatre. Oscar Brotman 

has added a prize of a trip to Mexico or 

San Juan for two. Heavy advertising campaigns 

are carried in both American and 

Spanish publications . July the 

censor board reviewed 64 movies. Two were 

rejected, four were adulted. 29 were foreign 

and 18 cuts were ordered . . . The Chicago 

Theatre was selected by the B&K management 

for the opening of "The Thrill of It 

All." Tlie date is Augmt 23. 

Dick Graff, former Chicago branch manager 

for Universal, was promoted to assistant 

to v"ce-president H. H. Martin in New 

York. Harry Buxbaum has taken over as 

branch manager in the Chicago exchange 

Braschler is the new teletype 

operator at MGM. 

Vacationers: Paul Sadzeck, head booker 

and office manager for Universal; George 

Ro.se of Universal: Paramount publicist 

Robert Miller, headed for Colorado; Harold 

Schneider, Paramount office manager, to 

California; 

Helen Scherr. cashier at Paramount; 

Reggie Biesada, secretary to MGM 

manager Bill Madden; Kathy Jozwiak. 

MGM. In Colorado; Charles Golin. Central 

Film Distributors, and Mrs. Raquel Consldlne 

of Clasa-Mohme, in Mexico. 

Lee ARTOE DELUXE 

REPLACEMENT PARTS 

STRONG 

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MIGHTY 90 - EXCEIITE - UHI - SUPER 135 

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"The Longest Day," which was held for 

five weeks in each of 18 theatres selected 

for the first outlying run. started its second 

neighborhood showing In 18 more houses. 

The Highway reported three times its 

normal business in a five-week period . . 

The Max Boniers had a triple birthday 

celebration August 5. Max and his daughter 

Boimie share the date of August 5 and 

his wife Jean was born August 4. 

John Calhoun of the MGM publicity staff 

started a ten-day junket involving visits 

with newspaper editors in Denver. Salt 

Lake City. Phoenix. Ariz., and other points 

west in connection with advance "The 

V.I.P.s" promotion . . . Emory Austin, director 

of publicity for MGM. and Andy 

Sullivan conducted a promotion meeting 

for the film at the Blackstone Hotel. 

. . . 

Some 17 theatres throughout Chicagoland 

reported grosses which totaled $225,000 following 

a one-week mn of "Mutiny on the 

Bounty" . Cinema, operated by 

. 

Richard Stern, did capacity business with 

the opening of "This Sporting Life" 

"David and L'sa." starting its neighborhood 

runs, was held for five weeks at the Devon. 

Louis Hess, head of Clasa-Mohme, has 

"stationed" his wife, son and daughter 

with family groups in Lavallette. N.J., while 

he sells his home in Glenview. The Hesses 

will take up residence in Deerfield in the 

fall. 

WOMPI held its 

The Chicago chapter of 

first dinner and organizational meeting at 

the Coach House restaurant. Barbara D. 

Regan is chairman pro tern . . . Wally Helm 

set up a special showing of "The Caretakers" 

at B&K United Artists, where the 

film will soon open for its initial showing 

here. 

. . . 

Theatres featuring Spanish and Mexican 

films are reporting their heaviest business 

in many years, proving once again that 

summer and fall bring a big influx of migrant 

workers here for fruit picking 

The Senate Theatre is presenting a stage 

show based on the life story of St. Martin 

de Porras. The film version, shown day and 

date at the Las Americas and Cine Tampico. 

was a top grosser. 

Bill 

.Stanford Kohlberg took over the DeLuxe 

Drive-In at LaPorte. Ind., from Jack Fine. 

Kohlberg plans immediate improvement for 

the 1.000-car drive-in . Agnos. most 

recently manager of the Roseland. was appointed 

manager of the Rockne . . . 

Durante is the new manager at the Skyline 

Drlve-In . . . Mayme Manuel succeeds 

Paul Monohan as manager at the Bellevue. 

Monohan, who resigned, has not announced 

his future plans. 

Farmington, Minn., Adds 

New Prior Lake Drive-In 

Tf^n, r^.flti Cenlfal LMi.^n 

FARMINGTON. MINN.—The Prior Lake 

Drlvc-In was completed Just In time for 

the summer movie season by an exhibitor 

Identified by the Farmington Tribune a,^ 

"Mr. D«'luhery." 

The drive-ln, located on highway i:t. 

accommodates 400 cars and Is open nightly, 

starting shows at 9 and 11 o'clock. 

Xleo' Raises $7,500 

For Ohio Boystown 

From Mideast Edition 

CLEVELAND—Reports just in show that 

"Cleopatra's" premiere at Loew's Ohio did 

right by Ohio Boystown to the financial 

tune of $7,500. Tent 6, Variety Club, sponsored 

the premiere in behalf of its charity 

and the night wâs a sellout. In fact, "Cleopatra" 

has been practically a sellout since 

it opened here five weeks ago. 

"Those who said they'd not go to see 

'Cleopatra' because of the publicity it received 

during production." said retiring 

Loew's chief Frank Murphy, "seemed as 

eager as everyone else to buy reserved seats. 

If the picture continues its present boxoffice 

rate it will eclipse every other major 

film shown here in the past." 

Murphy has left Loew's Theatres, where 

he had been Loew's Ohio division manager, 

going to New York for nearly a year as 

assistant general manager and then returning 

here. His years of service in theatres 

run to 35. For the past decade, he had 

been in this area. 

So well and favorably had he become 

known that when the Cleveland Home and 

Flower Show, a major production here, 

sought a new head. Murphy was prevailed 

upon to take the post. 

A farewell luncheon will be given him 

August 13 in Hotel Pick-Carter ballroom 

and. like "Cleopatra" but for different 

reasons, this event is becoming a 

sellout, with blocks of tickets going to such 

groups as the Euclid Avenue Ass'n, the 

Rotary club, the Cleveland Advertising 

club, Variety, Press and many other clubs. 

$20,000 Updating Program 

Completed at Dayton Ames 


DAYTON, OHIO — Installation of new 

carpeting in the aisles and lobby is a 

feature of the $20,000 remodeling completed 

at the Ames Theatre on North Main street 

under the supervision of Manager Don 

Klass. 

Klass said that 60 per cent of the 960 

seats have been reupholstercd and many 

have been rebuilt. New lounge chairs were 

added, both restrooms redecorated and remodeled 

completely and the snack bar 

changed. 

Lobby walls and ceiling were redecorated 

in the improvement program, glass doors 

installed between the lobby and the theatre 

auditorium and the parking lot improved. 

Paramounfs "The Girl on the Eiffel 

Tower." starring William Holden and 

Audrey Hepburn, was previously titled 

"Paris When It Sizzles." 

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O-J BOXOFFICE August 12, 1963

New NTS Assignments 

For Thigpen, Toney 

MEMPHIS — Promotion of James G. 

Thigpen, manager of the Atlanta branch 

of National Theatre Supply, to the position 

William Toney 

James G. Thigpen 

of district engineer has been made by R. L. 

Bostick, vice-president of National Theatre 

Supply who has his headquarters here. 

Thigpen's promotion was effective as of 

August 1 and he retains his office in the 

Atlanta branch, 187 Walton St., Northwest. 

Thigpen, a recognized authority on drivein 

theatres and an expert on layouts for 

both outdoor and brick and mortar theatres, 

will be in charge of the engineering 

departments of all NTS southern branches. 

Moving into Thigpen's former job as 

manager of the Atlanta branch is William 

Toney, a graduate of Georgia Tech. Toney 

brings with him over a quarter century of 

experience in the theatre equipment field. 

He was formerly manager of the Des 

Moines branch of National Theatre Supply 

and has been purchasing agent for Tri- 

State Theatres, Des Moines, and Wilby- 

Kincey Theatres, Atlanta. He also has 

served as sales manager of International 

Chair Co. and as sales representative for 

Hornstein Theatre Supply Co. in Florida. 

He is looking forward to meeting and serving 

all the company's customers in the 

Atlanta area. 

'Drecon House' Remodeling 

For Fort Worth Theatre 

From Southwest Edition 

FORT WORTH—The Hollywood Theatre 

soon will be remodeled to become "a dream 

house," according to Norm Levinson, general 

manager of Trans-Texas Theatres, 

which operates the local situation. Levinson 

made the announcement about the 

Hollywood's updating while here in connection 

with the changeover of managers. 

In that move, former Manager Dick 

Empey of the Hollywood was promoted to 

assistant publicity director for the circuit 

and assigned to work at circuit headquarters 

in Dallas. Harry Gaines, who had been 

in El Paso as special services director for 

the circuit, came here to take charge of 

the Hollywood. 

Gaines started his show business career 

in his hometown of Denison as usher in the 

Star Theatre and had gone to El Paso from 

Denison. However, he also had been associated 

with the Interstate and Trans- 

Texas circuits at Dallas and Abilene as well 

as in Denison, El Paso and Fort Worth. 

Mrs. Gaines also was reared in Denison. 

Allied Artists' "Gunfight at Comanche 

Creek," Audie Murphy starrer, will costar 

Colleen Miller and Davey Davison. 

New Orleans Attendance Responsive 

To Attractive Summer Screen Fare 

NEW ORLEANS—People of this area are 

applauding by their frequent attendance 

the summer's screen fare at the majority of 

both indoor and outdoor theatres. 

It isn't very often that a local theatre 

audience expresses approbation of a screen 

show with hearty applause. But it happens 

at every showing of Warner Bros.' "PT 

109," the story of Lt. John F. Kennedy's 

World War II adventures, at the RKO 

Orpheum. Also received with enthusiasm 

is the accompanying Warner Bros, featurette, 

"Thar She Blows." 

The city's appreciation of the theatres' 

summer lineup is also shown by constant 

and lofty attendance for Martin's Cinerama 

Theatre presentation of "How the 

West Was Won," now in its 19th week; 

"Lawrence of Arabia," the Civic program 

that's still moving along at a good pace 

after 11 weeks; "The Great Escape," doing 

sensational business at Loew's State; "Bye 

Bye Birdie," which brought 20,000 young 

people to 

the Saenger Theatre during the 

first week the Columbia musical was shown 

there and for which adult attendance is 

now beginning to build; "The Thrill of It 

All," setting a fast pace at the Joy after 

three weeks, and "The Wonderful World 

of the Brothers Grimm," doing brisk business 

at four Indoor theatres and a drive-in 

where its 35mm version opened. 

"Carry On Regardless" is piling up 

receipts at the Peacock, "Long Day's 

Journey Into Night" is scoring excellent 

results at the National and Gentilly, both 

August 21 Opening Chosen 

For Wometco's New Plaza 

MIAMI—Wometco Enterprises will 

have 

a Plaza Theatre again after about a tenyear 

lapse. The new Plaza Theatre, a 

1,100-seater, opens about August 21 in the 

West Hollywood Shopping Plaza. It will 

play first-run feature attractions. 

The old Plaza was on South Miami Beach 

and was demolished about fom- years ago 

to provide parking area for the Beach 

Kennel club. 

Something new has been added to a few 

of Wometco's existing theatres. Quietly, 

and without disturbing business, considerable 

redecorating has been done at the 

Sunset, Normandie and Mayfair theatres. 

The Sunset's redecorating includes 

roomier seat spacings as well as newly reupholstered 

seats and aisle carpeting. 

Only Segregated Drive-In 

In Miami Picketed Again 

MIAMI—Negroes picketed the 22nd Avenue 

Drive-In again August 1 demanding removal 

of a wall which separates white and 

Negro patrons at the place. It has not been 

removed. 

The Congress of Racial Equality organized 

the picket line, which fii-st 

marched July 31 at the theatre, 6900 

Northwest 22nd Ave. 

Miami CORE chairman A. D. Moore said 

the theatre is the only segregated drive-in 

in Miami. "We'll have picket lines there as 

long as necessaiT," he said, "if it takes the 

rest of the year." 

art houses. "Flipper" likewise garnered big 

grosses when it was shown day-and-date at 

a large group of neighborhood theatres and 

drive-ins. "Sanjuro" at the Royal Ai-t in 

the Vieux Carre was doing near capacity 

business continually, drawing its patronage 

from people responsive to art and period 

pictures. 

The applause given "PT 109' at the RKO 

Orpheum reflects the enthusiasm with 

which theatregoers have responded to other 

picLures making up that theatre's Salute to 

Hollywood. Good attendance greeted 

Buena Vista's "Savage Sam," which kicked 

off the Salute, and continued for Warner 

Bros.' "Spencer's Mountain," which preceded 

"PT 109" on the Salute lineup. Following 

"PT 109," Disney's "Summer Magic" 

will move in to wind up the Orpheum's 

summer festival of shows with a three-week 

run. 

Meanwhile, the multiple treatment of 

pictures, both first and subsequent-ran offerings, 

continues to hold fast in the New 

Orleans area. Among the latest distributors 

to join the parade of simultaneous openings 

is Seven Arts, whose double bill, consisting 

of "The Invincible Gladiator" and "The 

Giant of Metropolis," was shown on the 

past weekend at the in-town Tudor; the 

Clabon, Napoleon, Poplar, Gordon, Coliseum 

and Dreamland neighborhood indoor 

theatres, and the Marrero Drive-In. United 

Artists' "West Side Story" was shown to 

good advantage in its subrun at the Algiers, 

Do and Jeff. 

Theatres, Inc., Buys 

Quintet From Martin 

ATLANTA—Continuing in line with its 

new policy of operating mainly in the 

larger cities, Martin Theatres of Columbus, 

a large circuit operating in Florida, Alabama, 

Georgia, Tennessee, and Kentucky, 

has sold five theatres in the south Georgia 

area to H. L. Cordell, of Theatres, Inc. 

Theatres involved in the transaction are 

the Martin, Dublin: Gene, McRae; the 

McRae Drive-In, McRae; Peach Theatre, 

Fort Valley, and Dublin Drive-In, Dublin. 

Word was received Monday (5) that 

Jack Rigg, who handles the Speciality 

Booking Service out of Atlanta, has been 

appointed authorized buyer and booker for 

the Theatres, Inc., circuit. Any matters 

pertaining to the buying and booking for 

these theatres are to be directed to Jack 

Rigg; and other matters, such as shipping 

instructions, invoices, statements, etc., are 

to be sent to Theatres, Inc., which has 

headquarters in Dublin. 

Ace Diamond Joins Staff 

Of Hal Phillips Agency 

LOS ANGELES—Ace Diamond, producer 

of the "Story-Line" and "In Hollywood" 

radio shows, has joined the executive 

staff of Hal Phillips & Associates, local 

public relations agency. He will function 

as an account executive and will be responsible 

for the creative development of 

agency projects. 

BOXOFFICE August 12, 1963 SE-1

Many Industry Talents Contributed 

To Jacksonville WOMPI Benefit 

JACKSONVILLE—Local Women of the 

Motion Picture Industry, who have given 

most generously of their financial support 

and off-duty hours to more than a score of 

charitable groups in the city 

over the past 

ten years, were themselves on the receiving 

end of a benefit midnight show staged at 

the downtown Imperial Theatre August 3. 

Many segments of the industry, including 

several WOMPI members, contributed to 

the endeavor which put WOMPI well over 

the top in a current summer fund-raising 

drive. 

Use of the Imperial was donated by 

Florida State Tlieatres and Charley King, 

American International Pictures manager, 

donated a horror show- of two AIP pictures. 

"The Spider" and "Night of the Blood 

Beast." Clarence and Irving Goletter, local 

theatrical printers, donated 1.000 tickets 

used in advance and boxoffice sales. Fred 

Bible, popular young rock-and-roll bandleader, 

and his Continentals, donated their 

musical sei-vices to provide an enjoyable 

half-hour concert of popular tunes from 

the Imperial's stage at the beginning of 

the show. 

Joe Charles, manager of the suburban 

Capitol Theatre, served as emcee in introducing 

the band and in telling the middleof-the-night 

audience of several hundred 

persons about the aims and accomplishments 

of WOMPI. A generous number of 

advance spot announcements about the 

midnight show were supplied by radio dee- 

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Another Outstanding Memphis Week; NEW ORLEANS 

Cleopatra' 700, 'West' to 475 

MEMPHIS— Six of Memphis' eight first 

runs had banner attendance for the week, 

all soaring above average business. MGM- 

Cinerama's "How the West Was Won," 

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Crosstown—Cleopatra (20th-Fox), 5th wk 700 

Guild— 

Maico— 

Grp>y (WB), rerun 50 

Bye Bye Birdie (Col). 2nd wk 150 

Palace— How the Weit Wa« Won (MGM-Cineromo), 

^th wk 475 

Plaza—Summer Magic iBV) 150 

State—The Great Escape (UA), 2nd wk 175 

Strand— Come Blow Your Horn (Poro), 4th wk. ..130 

Worner— Spcnccr'i Mountain (WB), 4th wk 100 

MEMPHIS 

âlco's Manager Elton Holland has 

proudly announced that his Thanksgiving 

picture will be Elvis Presley's "Fun 

in Acapulco." a Hal Wallis production for 

Paramount. All of Elvis' films have done 

big business here in his hometown of 

Memphis. He is now on location in Las 

Vegas, filming; MGM's release, "'Viva Las 

Vegas" . Tankers. Elvis No. 1 fan 

club, headquartered in Memphis, has closed 

shop due to the poor health of Gary Pepper, 

cerebral palsy victim and personal 

friend of Elvis. Gary was its president. 

Sammy Udelson, veteran of 36 years 

with Loew's theatres, has retired and left 

on vacation. For the past eight years he 

has been assistant manager at the Palace. 

He has worked for Palace since 1927. 

The Memphis censor board has ordered 

revisions in the Italian film, "Women of 

the World," before being shown in Memphis. 

E. D. Ward Sheffe jr., board member, 

said "parts of it were objectionable 

and should be deleted." 

It was the 20th anniversary of the sinking 

of PT 109 and Eli "Slim" Arkin, manager 

of the Warner Theatre, where the 

film of that name happens to be playing, 

held a Navy Appreciation Day. Twenty-five 

patients from the Navy Hospital and 75 

men from the Navy Base, selected for 

outstanding work, were guests of Arkin. 

Adult Movie of the Month, selected by 

the Better Films Council of Memphis, was 

the Warner Bros, film, "Spencer's Mountain," 

at the Warner Theatre. Family Movie 

of the Month, selected by BFC, was United 

Artists' film, "The Great Escape," shown 

at the State. 

The Yell Theatre. Yellvllle, Ark., has 

been closed. So has the Eupora Theatre 

Irvene Bryant, bill 

at Eupora, Miss. . . . 

clerk for 20th-Fox, is vacationing in Daytona 

Beach, Pla. 

Henry Haven. Haven Theatres, Forrest 

City; William Ellas, Murr. Osceola, and 

Orris Collins, Capitol, Paragould, were 

among visiting Arkansas exhibitors . . . 

Prank Heard, Lee Drivc-In. Tupelo, Miss., 

was In town , Tennessee came R 

B. Gooch, Rltz, Selmer; Hays Redmon. 

Strand. Milllngton; Ernest Pollock. Strand, 

Hohenwald; Amelia Ellis, Ellis Drlve-In. 

Milllngton, and Louise Mask. Luez. Bolivar. 

Frank McDonald will direct AAs "Gunfight 

at Comanche Creek 

" 

Edward 

Bcrnds' screenplay. 

rddie Hodges, Hattiesburg, Mississippi's 

contribution to show business, was in 

New Orleans with his Mom and Dad. the 

John Hodges. They are on a 20-clty motor 

tour throughout the country. The veteran 

showman, at the age of 16, said he is a student 

at the John Marshall High School in 

Los Angeles and his big interest Is haunting 

junkyards for outmoded vehicles. "I use 

much of my free time reading about the 

mechanics and histoi-y of automobiles," he 

said: adding, "I don't own any now, but I 

hope to in the future. You see, the old 

ones I prefer are hard to come by." Asked 

about his exuberance, the stage, TV and 

movie star ardently replied that he believes 

in keeping fit. "I do exercises in the morning, 

the evening and any other time I have 

a few minutes to spare." His dad, who left 

the hotel management business to manage 

his son's career, said, "I need vitamin pills 

to keep up with my son." Eddie's presentday 

package of successes on the stage and 

in motion pictures include Broadway's 

"The Music Man" and MGM's screen hits, 

"The Adventures of Huckleberry Finn" and 

"A Ho'e in the Head," costarred with 

Frank Sinatra. 

A goodly sized group of exhibitors attended 

the MGM tradescreening of "The 

V.I.P.s." It was received with enthusiasm. 

The picture is scheduled for a run at Loew's 

State Theatre . Buchmann. secretai-y 

to H. A. Arata. MGM exchange manager, 

has returned to her duties after a 

vacation spent at home. Also back on the 

job is Reece Mayet of Columbia's shipping 

department. Roy Hirstius, former MGM 

shipper, filled the place during Mayet's 

absence. 

Items from Transway conveyed by Herbert 

Mipro: Gilpin Churchman, formerly of the 

Army Air Force Regional Motion Picture 

Service, based in Atlanta, was transfen-ed 

to Tokyo, Japan. Succeeding him is Arthur 

J. Dwyer, brought from the St. Louis 

regional office . . . The C&B Theatre Co. 

headed by Bill Cobb has added the Rebel 

former Rex 

i 

La., to his string 

of theatre operations. The theatre is the 

property of Cecil Howard, managed by the 

H. Reason family . A. Berenson acquired 

the Ritz, Bogalusa, from Jack 

Minckler, who will give all his attention to 

his Jack's Drive-In there. Berenson's other 

theatre properties in Bogalusa are the State 

and Redwood indoor theatres. Presently 

only the State Is functioning. 

Paul Bark. BV sales representative, is on 

a two-week trek in the Memphis territoiT 

Bourgeois is up and around 

again after several weeks In the hospital. 

Noticeable is his lo.ss of weight, with moi-e 

slimming ordered by his doctor. So Bourgeois 

revealed on his round of exchanges 

. . . Al Silver of Film Inspection Service. 

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and Mrs. Silver are on a motor vacation 

trek. Destination : Colorado. 

Anne (United Artists booker) and Larry 

Dufour are quite explosive with excitement 

over their first grandchild. A daughter 

named Stacey Teresa was born to son 

Wayne and his wife Phyllis. Wayne is the 

Dufours' only child. Naturally, the event 

calls for extra jubilating. Wayne is in the 

tactical unit of the New Orleans police 

force. 

. 

. 

Ruth Cook of the Warner exchange and 

her husband Edward "Whitie" went to 

their summer camp at Lake Catherine for 

a bit of relaxation as part of Ruth's vacation 

Woodward, Warner press 

agent, returned to Atlanta after several 

days here and Loraine Bourgeois 

are cradling their third baby, Melanie 

Ann. The couple's other two youngsters 

are a boy and a girl 

foiTner UA cashier, is 

. . . Shirley Bacques, 

back at the exchange 

substituting for Lillian Gracianette, who is 

on vacation. 

CHARLOTTE 

Qonsolidated Theatres of Charlotte, N.C., 

has just completed a quarter-million 

dollar theatre, the New Forest Drive-In, 

on U.S. Highway 1 North, at Raleigh. This 

is a very modem drive-in with 800-car 

capacity and is replacing the old Forest 

Drive-In. Press, radio and TV personnel 

were entertained at a preopening cocktail 

party July 31 at the Velvet Cloak Inn in 

Raleigh. The party was followed by a preview 

tour of the new drive-in, which was 

officially opened August 1. 

. . . Mildred Hoover, Paramount, 

Mrs. Lucy McGriff, billing clerk for Paramount 

for 15 years, died July 29 in Columbia, 

Ala. While living in Charlotte, she was 

a member of the Charlotte Poeti-y and 

Writers club 

is spending a two-week vacation 

in 

Birmingham with her son and family and 

enjoying the pool that went with the new 

home which her son purchased recently . . . 

E. C. DeBerry, new southeastern division 

.sales manager, was a visitor in the Paramount 

office last week. 

Actress Dolores Gray arrived here to star 

in the Summer Theatre's musical comedy, 

"Wildcat." which opens this week in Ovens 

Auditorium . visiting on Filmvow 

included R. L. Wilburn, Buffalo, S.C. 

Roland Cooper, Burnsville; Roy Champion, 

Wilson; George Whitley, Laurinburg, and 

Harry Cooke, Mount Olive. 

Peter Breck costars with Constance Towers, 

actress-singer, in AA's "Shock Corridor." 

Actor Robert Stack was scheduled to be 

in New Orleans August 11 to promote his 

new movie, "The Caretakers," a United 

Art'sts release costarring Joan Crawford 

and Polly Bergen, which will show at 

Loew's State . Bixler, who but a few 

years ago made frequent visits here as 

Paramount's press agent, has authored a 

script jointly with Warren Leslie for friend 

Bob Hope. It's titled "The Floorwalker." 

Bixler said it's a dual role for Bob and 

"He's promised to do it." 

. . 

Joe Silver retui'ned to his booking duties 

at the 20th-Pox exchange after a week of a 

split vacation. Joe remained close to home 

Gibson, the exchange's head 

booker, is now on a two-week rest and 

pleasure leave Mr. and Mrs. Bernard 

Woolner sr. 

. 

and Mr. and Mrs. Larry Woolner 

went to Cleveland, Miss., Saturday (10) 

for the wedding of Bernard Woolner jr. 

and Barbara Faulkner. 

Dave Woolner is on the west coast in the 

interest of procuring playing time for 

Woolners' production, "Swamp Woman," 

coupled with the Woolner-Kay movie, 

"Naughty New Orleans" . Copping, 

Universal inspection department, is 

taking one week of her vacation and keeping 

the remaining part for a trek to Dallas 

for the WOMPI convention. 

Gulf States Theatres held a managers 

meeting with home office executives and 

heads of departments July 31 at the circuit's 

McComb, Miss., headquarters, with 

T. G. Solomon, president, in charge. Discussions 

centered on the upcoming Will 

Rogers theatre audience collections and 

merchandising techniques to lure more 

customers into the theatres. 

Mrs. Imelda Geissinger of Richards Center 

accounting department was recently ap- 

PKjinted chairman of the special activities 

committee of the New Orleans chapter of 

Women Accountants. Imelda is also a 

member of the WOMPI board of directors. 

^BOOKING SERVICE 

221 S. Church St., Chariotte, N. C. 

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BOXOmCE August 12, 1963 SE-5

. . James 

. . Foster 

ATLANTA 

rarl Murray, who handles the Cordele 

Drive-In. Cordele. announced that his 

drive-in has been dismantled and converted 

Into fairgrounds . Hobbs. manager 

for Allied Artists in Atlanta, left for a 

meeting In New York City. He was accompanied 

by his wife and they will have 

a short vacation in New York after he 

finishes his business Clyde Sampler, 

office manager for 

. . . 

Buena Vista, is vacationing 

in Panama City. 

Jimmy Campbell, salesman for Allied 

Artists, broke his collarbone in a freak 

accident while in Jesup. He is confined to 

Piedmont Hospital where he is to have a 

cyst removed and treatments begun on his 

collarbone. 

Jim Hart returned to his desk Monday 

. . Caplans' 

MIAMI 

fiidget, who has been to Rome and Hawaii 

in the modern movie industry's answer 

to the Andy Hardy young love film series 

of an earlier Hollywood, came to Miami. 

That is, Cindy Carol, or Gidget III, was 

in town August 8 for the premiere of 

"Gidget Goes to Rome" at the Paramount, 

Boulevard and Coral theatres. The 18-yearold 

Californian appeared at both matinee 

and evening performances. She gained the 

Gidget role as the result of a national 

search instituted by Columbia Pictui-es 

when Floridian Deborah Walley, Gidget n, 

had to fulfill a prior commitment to 

motherhood. 

Pop singer Johnny Nash—he's starred in 

two movies, too—went to sea with his 

High C's August 3 as star of the Calypso 

Liner's moonlight cruise ... It was a "twin 

bill"—boys—for the Richard P. Brandts 

in New York. He's president of Ti-ans-Lux 

Theatres and affiliated with the Lincoln 

and Flamingo theatre Brandts here. 

Because "Irma La Douce" business is so 

good, Florida States Theatres was holding 

the film for the third week at the Olympia, 

of which Jimmie Barnett is manager; the 

Gables, Al Panetz, manager; Shores, Jimmy 

Fuller, manager, and Beach, Harry 

Margolesky, manager. They were four of 

probably the happiest men in town. 

Mrs. Lillian C. Claughton, head of the 

Claughton circuit here, is still recuperating 

in Victoria Hospital from a fracture 

received when she slipped and fell during 

a rainstorm . . . The Breezeway Drive-In, 

Homestead, is holding an early bird special, 

6 to 7 p.m., for 50 cents over the weekends, 

playing double features . Roosevelt 

Theatre was showing a sneak preview 

at 8:30 pjn. Saturday along with its 

regular featm-e at no extra charge. The 

film was "La Rabia," for which June Wilkinson 

was here in person for the premiere 

showings. 

"Come Blow Your Horn" opened August 

1 at 14 Greater Miami Theatres after an 

elaborate exploitation via television, radio, 

newspapers, etc. The theatres included the 

Trail, Circle, North Miami, Loew's 170th 

Street, Riviera, Flamingo, Cutler Ridge 

Cinema, and Golden Glades and Palm 

drive-ins, the Hollywood and Coral Ridge, 

Fort Lauderdale. 

Eli Silverburg, Variety Club member, 

who is a Miami photographer for Lord 

Want To Save Money? 

You may find just the equipment or 

service you are looking for in 

the 

CLEARING HOUSE 

Published every week in BOXOPFICE 

. . 

Beaverbrook's London Express News and 

Feature Syndicate, received an okay from 

the U.S. State Department to visit Red 

Cuba . Wometco's Parkway Theatre is 

currently showing landscapes and florals 

by Jessie Preeling. 

Joe Richards has a patent on putting art 

on film and was commissioned by a subsidiary 

of Columbia Pictures to work with 

them on a film about Harry Truman. The 

semiabstract paintings will be of "hard-torecapture" 

events of the war years of President 

Truman. The artist, whose work can 

be seen through Josh Kligerman at the 

Pontainebleau, feels he has a lot to learn 

and explore. He believes "If your work is 

good, you will be recognized, whether it's in 

six weeks, six years or after your lifetime." 

More than 600 award winners of the Miami 

Public Library's Summer Reading club 

met a lad who had an important role in 

the hit movie, "Flipper." Rickey Browning, 

who doubled for Luke Halpin in the 

dolphin and shark scenes, attended the 

awards celebration at Bayfront Park Auditorium. 

He was accompanied by Roger 

Conkin of Wometco's Seaquarium, the 

principal speaker. Certificates were given 

to the children for reading and reporting 

on eight or more books in the summer 

months. 

Four New Mexico Students 

Complain About Film Work 

From Western Edition 

GALLUP, N.M.—An unidentified spokesman 

for Warner Bros, has denied complaints 

expressed by four University of New 

Mexico students who worked as extras in 

the film, "A Distant Tnimpet," now being 

shot on location near here. 

The four students said in a letter to an 

Albuquerque daily newspaper that they had 

been promised a month's work, but actually 

had only been given a chance to work four 

or five days. 

They also said the studio had asked the 

UNM placement bui-eau for 100 students 

who could ride, then only employed about 

30 of them. 

The studio spokesman said the idea that 

the work would last a month came from 

the university placement department, not 

from Warners. He also said the location 

company used several Gallup young men 

and as many UNM students as possible. 

They were hired, the spokesman said, as 

"day players, the same as in Hollywood, 

and the $15 a day rate was paid to Indians 

and cavalrymen alike." 

Two SF Area Theatres 

Install Hurley Screens 


SAN FRANCISCO—Recent installations 

of Hurley screens by Western Theatrical 

Equipment Co. included the Alexandria 

Theatre here and the Tulare Theatre in 

Tulare. 

Installed at the Alexandria was a Super- 

Optica screen measuring 24x50 feet. The 

Tulare Theatre upgraded its projection 

values by installing an 18x36 1/2-foot Super- 

Optica screen. 

After retiring a year ago to await the 

birth of her son Marie Windsor returns to 

the screen to play a featui-ed role in Universal's 

"King of the Mountain." 

Every Week . 

IN 

. 

EVERY ISSUE 

OF THE 

*^nowmundiser 

SECTION 

ALL OF THESE PRACTICAL 

SERVICE DEPARTMENTS 

ADLINES AND EXPLOITIPS 

EXHIBITOR HAS HIS SAY 

• 

FEATURE BOOKING CHART 

* 

FEATURE REVIEW DIGEST 

& ALPHABETICAL INDEX 

k 

REVIEWS OF FEATURES 

* 

SHORT SUBJECT CHART 

• 

SHOWMANDISING IDEAS 

And in the News Section 

BOXOFHCE BAROMETER 

Service That Serves! 

BOXOFFICE :: August 12, 1963 SE-7

Secretarj ol ihe Treasury Douglas Dillon presents a miniature Liberty Bell—symbol of the 1963 Freedom Bond Dri\e— to Harold S. 

Geneen, Chairman of the U.S. Industrial Payroll Savings Committee. 

America's business leaders invite your partnership 

in a major enterprise 

A committee of key American industrialists and businessmen 

has been formed to assist the Treasury Department in its debt 

management program through the promotion of U.S. Savings 

Bonds. Harold S. Geneen, President of International Telephone 

& Telegraph Corporation and Chairman of the Committee, 

sets forth its underlying purpose in the following words: 

"A sound economy — made stronger by widespread Individual 

ownership of U.S. Savings Bonds — Is important to employer 

and employee alike. I hop)e that every business leader and 

every company will join with our Committee in offering this 

patriotic thrift opportunity to each American wage-earner 

through the Payroll Savings Plan for U.S. Savings Bonds." 

We urge you to join Mr. Geneen and other leaders of 

American business in this undertaking. Contact the Industry 

Chairman of your field of activity roday. 

Crowdus Baker. Pres . and 

James T. Gnlfin, Vice Pres. 

Sears, Roebuck and Co. 

(Retail Merchandising 

Ralph W. Burner, Chm. 

The Great Atlantic & PaaAc Tea Co., Inc. 

(Retail Food) 

Maurice R. Chambers, Pres. 

International Shoe Co. 

(Shoe Manufacturing) 

U.S. Itidustriil Payroll Savings Committet 

Harold W. Comtort, Pres. 

The Borden Company 

(Food Manufacturing) 

Russell DeYoung, Pres. 

Goodyear Tire & Rubber Co. 

(Rubber) 

Alexander H. Galloway, Pres. 

R. J. Reynolds Tobacco Co, 

(Tobacco) 

H. S. Geneen, Pres. 

International Tel. & Tel. Corp. 

(Electronics) 

Wilfred D. Gillen, Pres. 

Bell Telephone Co. of Pa. 

(Telecommunications) 

John F. Gordon, Pres. 

General Motors Corp. 

(Automobile Manufacturing) 

Crawford H. Greenewalt. Chm. 

E. I. du Pont de Nemours & Co., Inc. 

(Chemicals) 

John L. Gushman, Pres. 

Anchor Hocking Glass Corp. 

(Glass) 

Reed 0. Hunt. Pres. 

Crown Zellerbach Corp. 

(Paper) 

Porter M. Jarvis, Pres. 

Swift & Co. 

(Meat Packing) 

Thomas V. Jones. Pres. 

Northrop Corp. 

(Aircraft-Aerospace) 

Clarence A. Kelley, Pres. 

Dixie Ohio Express 

(Trucking) 

Lawrence Litchheld Jr., Pres. 

Aluminum Co. ol America 

(Aluminum) 

William W. Lynch, Chm. & Pres. 

Texas Power & Light Co. 

(Public Utilities) 

E. S. Marsh, Pres. 

Atchison, Topeka & Santa Fe Rwy. 

(Railroads) 

Joseph A. Martino. Chm. & Pres. 

National Lead Co. 

(Lead and Allied Products) 

Frank R. Milliken. Pres. 

Kennecott Copper Corp. 

(Copper and Brass) 

Charles F. Myers Jr., Pres. 

Burlington Industries, Inc. 

(Textiles) 

M. Nielsen, Pres. 

The Babcock & Wilcox Co. 

(Machinery Manufacturing) 

M. J. Rathbone, Chm. 

Standard Oil of New Jersey 

(Petroleum) 

H. I. Romnes, Pres. 

Western Electric Co.. Inc. 

(Electrical Equipment) 

Albert L. Williams, Pres. 

International Business Machines Corp. 

(Office Equipment) 

C. E. Woolman, Pres. 

Delta Airlines, Inc. 

(Air Transportation) 

Leslie B. Worthington, Pres. 

U.S. Steel Corp. 

(Steel) 

In your plant... promote the PAYROLL SAVINGS PLAN for U.S. SAVINGS BONDS 

Yj/t- 

TV U.S. Gartriuntnl dotl nol pay fur Ihtl advtrlUtmrnt. Tht Trtaiury Drparlmml Ihanki, for Iheir palrlolhm, Thr .ijvrrlhlns ( iwnrll unil l>il> imigazlne. 

BOXOFFICE 

SE-8 BOXOFFICE August 12. 1983

EL PASO 

gill Chambers' suggestion that we step in 

and watch a few minutes of Columbia's 

"Bye Bye Birdie" on Interstate's Plaza 

screen on a recent evening has prompted 

these favorable observations of the musical 

Jesse Pearson as Com-ad Birdie, is a natural 

—in fact, a second Presley. He has confidence, 

appeal to the younger generation, 

and is far removed from "camera-fright." 

Budding Bobby Rydell, already a top 

moneymaker on records, has turned in an 

excellent performance. Featured actress 

Ann-Margret, in El Paso for a personal appearance 

at the beginning of her career a 

few months previously, is at the height of 

all good things to come that should increase 

her fast-tempoed popularity. Columbia 

Pictures has definitely come up with 

a bellringer. The trend in production is 

toward musical extravaganzas—just as it 

was in the mid-30s. Manager Chambers 

said the picture was well-received dui'ing 

its run here. 

. 

Reservations were extremely heavy at Joe 

Prensky's Central Ticket Agency prior to 

the August 4 personal appearance of Mexican 

actor Mario Moreno. Better known as 

"Cantinflas," famed comedy star of 

"Around the World in 80 Days" and 

"Pepe," he headlined a lavish corrida at 

the Downtown Bullring in Juarez, Mexico. 

The lovable artist of screen, radio and television 

fought two bulls (small ones, just 

for laughs) to a filled arena. It was Moreno's 

first border visit in five years 

Bill Brock, who manages the Palace 

. . 

for 

Interstate, has a money-maker on his 

hands with the exclusive showing of 

"Steam Heat," in tandem with "The Big, 

Big Bust." The latter stars Tempest Storm, 

a burlesque stripper known throughout 

the states and Mexico. Strictly adult fanfare, 

prices for this engagement were 

doubled—to a dollar! 

The advance publicity created by the 

personal appearance of MGM actor Jock 

Mahoney here July 15, is reaping a good 

harvest from his latest pictm-e, "Tarzan's 

Three Challenges," with top billing at 

Stanley Warner's Bordertown Southscreen, 

El Paso and Bronco drive-ins; Bill Burke's 

Fiesta airer ; Ralph Calderon's Cactus 

ozoner; the suburban Valley, and C. D. 

Leon's Crawford subsequent-run gi-ind 

house. Elsewhere this week's (August 1) 

lineup was also in good taste with "PT 

109" at the Plaza; "Mondo Cane" at the 

State; "Summer Magic," held at the Pershing, 

and the Capri in its tenth week of 

Cinerama's "How the West Was Won." 

Personalities: George Sorenson, Interstate-Texas 

Consolidated Theatres' top 

hand to General Manager Bill Mitchell, 

Dallas, was a recent caller—always welcome! 

. . . Victor J. Rosen, national group 

sales representative for Cinerama, New 

York, spent a couple of days with Bill T. 

Texas Exhibitors Must Show Records 

When Claiming Sales Tax Exemption 

DALLAS—Texas exhibitors have been 

advised that the new law and subsequent 

ruling by the state controller requires that 

they maintain adequate records to prove 

their claim to exemption from payment of 

tax on concessions sales of 24 cents or less. 

Exhibitors were advised of the situation by 

Kyle Rorex, executive director of Texas 

COMPO, in a news letter. 

The controller's ruling No. 48, issued 

around July 1, states that the tax concession 

sales must be computed and paid on 

the basis of 2 per cent of the gi'oss receipts. 

However, the ruling allows for an exemption 

on all sales under 25 cents in cases 

where the total receipts in this category 

exceed 50 per cent of the total gross. 

The controller ruled further that while 

records must be kept daily, the under 25 

cent figures must average 50 per cent over 

the entire quarterly period for an exhibitor 

to qualify for the exemption. 

Exhibitors applying earlier for exemption 

permits have received instructions from the 

controller's office as to how to maintain 

records to substantiate their claim. 

the three suggested bookkeeping 

One of 

systems involves a separate ledger record 

of sales made under 25 cents and those 

Bohling, Trans-Texas' Capri manager. 

Rosen remarked that he had seen "rushes" 

from Cinerama's new "It's a Mad, Mad, 

Mad, Mad World" and they were hilarious. 

The film is due an early November playdate 

. . . Lou Reynolds, head of the Reynolds 

Electrical & Engineering Co., with 

offices and supply houses in both El Paso 

and Santa Fe, N.M., was a recent visitor 

with his old friends and acquaintances in 

the film business. 

James Bostic and G. C. Roberson have 

entered into a lease-purchase arrangement 

for the subm-ban de luxe Valley Theatre, 

located at 6345 Alameda Ave. Bostic said 

he and his partner concluded the business 

transaction with owner C. C. Dues. "We 

hope to be able to present some live shows 

at the Saturday matinees," Bostic said. 

"We also plan to expand the operation to 

seven days, instead of the present thi-ee 

days a week." Prior to this announcement, 

Ruben A. and Ralph F. Calderon were leasing 

and operating the house only on weekends. 

Ruben is now residing in Chihuahua 

City, Mexico, where he has command of 

approximately 37 theatres in the State of 

Chihuahua, nationalized by the government 

a few years previously. Ralph Calderon 

presently owns and operates the Cactus 

Drive-In at 9581 Dyer St. He also had a 

controlling interest in the Spanish-language 

Colon Theatre on South El Paso 

street until a few months ago. 

made over 25 cents. Texas COMPO, as a 

result of negotiations with the controller, 

has obtained permission for exhibitors to 

keep a record of only those individual 

sales amounts over 25 cents when seeking 

approval for exemption of the tax on sales 

under 25 cents. 

By using this more simplified ^ method, exhibitors 

can subtract the recorded amount 

of over 25 cent sales from the tabulated 

total concessions gross to obtain the 

amount involved in sales under 25 cents. If 

the total sales mider 25 cents divided by 

the total gross equals 50 per cent or more, 

the tax is due only on the sales over 25 

cents and the under 25 cents sales are 

exempt. 

Another method suggested involved issuance 

of guest checks and their separation 

into under or over 25 cents categories. The 

final alternative allowed the use of cash 

register tapes to differentiate between the 

sales amounts. 

For the past year many exhibitors have 

paid under protest that portion of the tax 

involving sales under 25 cents. Texas 

COMPO currently has a lawsuit in effect to 

recoup many of these payments made under 

protest. 

UTOO Installation Is 

Dated ior September 9 

OKLAHOMA CITY—The next meeting of 

the United Theatre Owners of Oklahoma 

and the Panhandle of Texas will be held 

on Monday, September 9, at Hardy's restaurant. 

All exhibitors and distributors are 

invited to attend this luncheon meeting at 

which 1963-64 officers of the organization 

will be installed. There will be a screening 

of several trailers of current and upcoming 

pictures. 

After the screening, the crew of the 

Variety Club will hold a meeting at the 

clubrooms and a report will be given at 

that time on the success of the Grand Old 

Opera show, which was held at the Municipal 

Auditorium with a matinee and evening 

show August 3. Sales of tickets, prior 

to the engagement, were going fast at the 

last report of the committee headed by 

Hariy McKenna of Screen Guild and Bates 

Farley, MGM head booker-office manager. 

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BOXOFTICE :: Augtist 12, 1963 SW-1

. . Dorothy 

. . Patty 

. . Dixie 

DALLAS 

Qiara Sawyer, Buena Vista booker. Is vacationing 

in New Orleans, visiting with 

her sister for two weeks . Lewis 

will return to her desk at BV Monday il2i 

after a two-week vacation . Fields, 

Paramount, is visiting friends in Houston 

while on vacation and another Paramounter. 

Lucille Johnson, left Friday for 

two weeks in California . Mealer 

will spend her vacation getting her house 

ready for a remodeling job she plans for 

October. She and her husband also will 

spend part of the time at the lake . . 

. 

Madee Bradley returns to her booking 

desk at Paramount Monday il2> after 

fishing at Bridgeport while on vacation. 

Harold Moore, Cove. Cooperas Cove, has 

been reading the ai-ticles WTitten by Lou 

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TL B. Momand, a former theatre owner 

and operator in Oklahoma, was a recent 

visitor to Fllmrow. Momand. now retired, 

resides in Dallas and has for the 

past many years. He started in the theatre 

business in Shawnee and operated the 

Savoy and Odeon theatres for many years 

and was in business with his father, C. E. 

Momand. now deceased. A. B. expanded 

his theatre operation to Seminole, Wewoka. 

Holdenville. Okemah, Clinton, Alva 

and Wilbuiton. and operated these towns 

as a partnership with theatre owiiers already 

established in the towns. This was 

in the 1920s and '30s. He later sold all his 

holdings in Shawnee, Seminole, Wewoka 

and Holdenville to the Griffith Amusement 

Co.. now Video Independent Theatres. 

The theatres in the other towns reverted 

back to the original owners. 

Momand states that he keeps up with 

the motion picture industry with a mutual 

friend, Wallace Walthall, who is connected 

with National Screen Service in Dallas. 

Walthall was formerly in Oklahoma City 

in distribution, having charge of the Realart 

exchange on West Reno. Walthall 

either has or will soon celebrate his 83rd 

birthday anniversary. He is a brother of the 

late Henry B. Walthall, who starred in 

the D. W. Griffith production. "The Birth 

of a Nation. " one of the greatest pictures 

ever made. We understand that it often 

is used by theatres today. 

^©©^©^^^'VW >J^.>J»iV>»>k>'»i>..>'>>>'>iV^ 

l. 

SOUND-PROJECTION 

MAINTENANCE MANUAL

MIL W A U K E E 

n former Milwaukeean and her SVi-yearold 

daughter created a sensation recently 

in Hollywood and Marineland. Zale 

Parry (Mrs. Perry Bivens) and daughter 

Margaret Zale practically stopped the show 

at Marineland. The child went into the 

tank and put on an act with Flipper, star 

of the headliners, that resulted in nationwide 

recognition. Miss Parry was born on 

Milwaukee's south side and attended Rutherford 

B. Hayes grade school before the 

family moved to California when she was 

18. The Parrys had a summer cottage at 

Pewaukee lake, and it was there that Zale 

took an interest in swimming, winding up 

with all sorts of records and awards. She 

did her first skin-diving off Catalina in 

1952 and subsequently had roles in numerous 

movie and TV shows. Miss Parry's 

husband died recently, and so little Margaret 

has become her special project. "I 

do nothing professionally that would keep 

us apart," she said. 

Mrs. S. V. Abramson, president of the 

Better Films Council of Greater Milwaukee, 

said here that the Federation of Women's 

Clubs has the potential to create more 

interest in movies and a special project is 

shaping up to do just that. 

Cooper Foundation Building Theatre 

In Colorado; Leases Omaha Dundee 

LINCOLN—Addition of another new theatre, 

the Colorado Springs Cooper, and 

leasing of the Omaha Dimdee Theatre to 

Abbott Swartz, Minneapolis film distributor, 

were announced here by Cooper 

Foundation Theatres' general offices. 

Acting general manager Roger Dickeson 

said the new Cooper in Colorado Springs is 

being built by the Myron Stratton Home 

Foundation of that city for a longtime lease 

to Cooper Foundation Theatres. 

A Thanksgiving season opening of the 

theatre, which will be equipped for 70mm 

and conventional films, is anticipated by 

Cooper. 

The Lincoln-based Foundation already 

operates the Ute Theatre in Colorado 

Springs, plus the Cooper Cinerama in Denver 

and others in Greeley and Pueblo. 

The Stratton Home Foundation, begun 

in 1908 as a memorial to the late Myron 

Stratton by his successful miner-son, operates 

a large home for aged and children 

in Colorado Springs. It also has extensive 

property holdings in the area. 

Dickeson. back in Lincoln after a trip to 

Colorado Springs and a stopover in Denver, 

reported outstanding attendance at the 

Denver Cooper Cinerama, where "How the 

West Was Won" is showing. 

"There were only 136 empty seats in 14 

consecutive performances in the 850- 

capacity theatre," he said. 

He reported similar response to "How the 

West Was Won" at Cooper's 

Omaha and Minneapolis. 

theatres in 

Dickeson noted leasing of the Dundee 

was Cooper's first use of this arrangement. 

He understands that Swartz' son will be 

the active manager at the Dundee when 

the five-year lease begins September 1. 

The Dundee has been closed since December 

of last year when its Todd-AO 

equipment was moved to the Cooper Theatre 

for that house's January 31 reopening. 

The Cooper's Cinerama equipment was 

moved to the Foundation's Indian Hills 

Cinerama for its December opening. Before 

the Todd-AO was installed at the Dundee, 

Cooper operated this house as an outlet 

for foreign films. 

Swartz has not announced his motion 

picture policy for the Dundee as of this 

date. 

Ralph Hum, 43. a consulting engineer 

for the AUis-Chalmers Mfg. Co. here, was 

a featured player in the Music Under the 

Stars production of "Flower Drum Song" 

at Washington Park. Hum entered show 

business while attending the University of 

Southern California back in the early 

1940s. He was used as a Chinese guerrilla 

fighter (with Alan Ladd and Loretta Young 

in "China"), an island fighter (with William 

Lundigan in "Guadalcanal Diary"), a 

Japanese soldier (with Dana Andrews in 

"Purple Heart") and others. Sometimes 

Hum would drop out of school to complete 

movie assignments, although he said often 

enough he could study enough on the sets 

to get him through. It took him five years 

to earn a bachelor of arts degree in geology. 

About a dozen youngsters, ranging in age 

from 11 to 14, were caught roaming about 

in the old abs^ndoned Climax Theatre on 

Milwaukee's west side. According to the 

F>olice, who were called after receiving a 

complaint that children were inside, "The 

kids were running around with lighted 

torches fashioned from twisted newspapers. 

It looked like a procession in a cave." The 

youths told the officers that they were looking 

for money that may have dropped on 

the floor by former patrons. They were 

referred to juvenile authorities. 

Samuel M. Kaufman, a past chief barker 

for the local Variety Club and one of the 

organization's outstanding sparkplugs, as 

president of the Missy Corp., is urging the 

common council's judiciary committee to 

ask for state legislation to allow an assessment 

freeze for projects on sites of 25,000 

square feet. The present minimum is 100,- 

000 square feet, about one square block. 

Sam plans on building a 25-story apartment 

building on the property once the 

site of the Alhambra Theatre. If the law 

were to be changed. Sam said his firm 

would pay taxes of $41,408 a year for the 

length of the freeze, the same as that levied 

on the old Alhambra building before it was 

condemned and razed in 1960. As a parking 

lot now, the city gets $34,285 in taxes, he 

said. Kaufman got support from the mayor 

and the Downtown Ass'n, in addition to 

several labor groups, but the committee 

voted 4 to 1 against the proposition. 

Have you met Johnny Curran of "World's 

Finest Chocolates"? No? Well, he's the 

man who walks into your office and purchases 

1.000 or more admission tickets in 

one crack. Talk about promoting! Milt Harman. 

manager at the Palace, said: "He's 

bought thousands of 'em here." 

Benjamin C. Millar Dies; 

Electrician Six Decades 

DES MOINES—Services were held August 

3 for Benjamin Clay Millar, 80, theatre 

electrician here nearly 60 years. He 

died at his home July 31 following a stroke. 

The veteran technician had worked at 

the present RKO-Orpheum Theatre since 

it was opened in 1922. For 18 years before 

that, he was with the old Orpheum at 8th 

and Mulberry streets. Millar's sincere love 

for and loyalty to the theatre was noted in 

1960. when he took a "leave of absence 

from the Orpheum. Since then he had returned 

for numerous periods of work. He 

was a member and past secretarytreasurer 

of Local 67, lATSE. 

Surviving are his wife Edna, three 

daughters, two sisters and five grandchildren. 

Two Schine Managers Are 

Transferred to New States 


BELLEFONTAINE, OHIO—Francis De- 

Zengremel. Watertown, N. Y., has been 

transferred here to manage the Schine 

Holland Theatre. His predecessor, Lester 

Pollack, was assigned to the circuit's interests 

in Fort Lauderdale, Fla. 

DeZengremel and his wife were accompanied 

in their move here by their 

daughter Michelle. 

Lincoln Golden Agers 

Number Near 5,500 

LINCOLN — If you don't believe that 

birthday cards are anticipated, you should 

talk to Cooper Foundation Theatre folks in 

Lincoln. 

In an effort to determine just how many 

Golden Age club members are in the Lincoln 

Cooper organization for senior citizens 

and to get the annual membership renewal 

provision effectively operating, the custom 

of sending birthday cards on members' 

birthdays was stopped several months ago. 

About 50 persons are calling daily to 

know "where my birthday card is." This 

remembrance also entitled the recipient to 

a free show for two. 

Thus far the survey procedure over a 

four-month period has shown about 3,000 

members as they renewed their club membership. 

It's believed Golden Age club 

members are around 5,500 currently. A 

definite total should be available in another 

six or eight months. 

Like other Golden Age clubs, Lincoln's 

entitles any man or woman 60 or over to 

enroll and qualify for 50-cent admissions at 

matinee or evening shows at the Cooper's 

Stuart or Nebraska theatres. 

Busy ticket-takers and the membership 

renewal message in small print at the bottom 

of the club cards are believed responsible 

for the heretofore slow response to the 

yearly renewal requirement.

. . Higher 

board 

Friendly Pen of West Union Editor 

Helps Iowa Theatre 

WEST UNION. IOWA—July had to be 

the month of decision for Phil and Ruth 

Saniuelson, who have been operating the 

local Avalon Theatre for the past year 

mainly with money earned from other jobs. 

They spread word around town that July 

would tell the story— they'd either close 

the Avalon or keep it open on the basis of 

public support they got at the boxoffice 

that month. 

Just as July was getting under way, they 

got help from an unexpected souixe. The 

Fayette County Union and West Union 

Argo-Gazette heard about the crisis in the 

Avalon's affairs and went to bat for the 

Samuelsons with an excellent lead editorial. 

Since this editorial, "Coming Attractions—No 

Theatre," is applicable to many 

communities, small and large, where theatres 

are struggling to stay open despite 

public indifference, it is reprinted here in 

full: 

We trust that every reader of the Union 

noticed the "Coming Attractions." on 

the Avalon Theatre's calendar for July, 

which was circulated with this paper earlier 

this month. 

Phil and Ruth Samuelson, who have operated 

the theatre since about this time 

last year, said in this section, in place of 

listing shows coming up, "Theatre closing 

if crowds don't come back, real fast!" 

Privately they have advised us that this 

is 

their month of decision. "Either we make 

It this month or we close the theatre." is 

the way Phil put it. 

Quick êtOice 

lin't Just A Slogu With Ftlmack 

ll'i A Tradition - For Beit Service 

Send Filmack Your Neit Order For 

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1337 S. Wobosh 


Weather Crisis 

Before they take this step, which neither 

they nor the town wants, they're giving 

it a real whirl. Every show this month is 

hand picked. Most of them are "percentage 

pictures," that is they are considered major 

earners by the studios, are released to 

the theatres on a percentage basis only. 

"We can't make as much money on this 

kind of a billing," Phil said, "but at least 

we'll find out if the community will support 

an entire month of fiist-class shows." 

In actual fact. Phil and Ruth have given 

the community a splendid run of movies 

every month during the year they've operated 

the theatre. We know because we've 

made the effort to get to a substantial 

portion of them and enjoyed them all. 

But how sad it was to go to the theatre 

on a prime night, say a nice Sunday evening, 

with a major attraction like Jackie 

Gleason's "Gigot," internationally acclaimed 

and one of the most charming 

shows we've ever seen, and find only a 

handful of folks, mostly teenagers, present. 

We don't blame the Samuelsons for getting 

discouraged. As Phil observed, "We 

can't go on indefinitely pouring earnings 

from other jobs into the theatre, just to 

keep it open, particularly when the adults 

of the community aren't concerned enough 

to help." 

As always, when the theatre is threatened, 

we've heard stirrings of concern. 

The little squib at the bottom of the July 

calendar aroused folks. "Gosh, we don't 

want to lose the theatre, it's so nice to have 

it there for the kids." 

Which is all just dandy. But it takes 

adult admissions, a lot of adult admissions, 

to make it pay and if it doesn't at least 

pay its own way. we're going to lose it. 

We say "a lot of adult admi.ssions," but 

strangely enough, that translates out to a 

relatively light burden per family. In fact, 

if every couple in Union-land went to but 

one movie per month it would mean the 

difference between keeping the theatre 

oix-n or closing it. And that's not much to 

a.sk. is it? 

Win. lose or draw, however, we'd like to 

thank the Samuelsons for the year of mov- 

SGndin^ iB 

D 2 yeori for $S 1 ycor for $3 

n Remittance Enclosed 

THEATRE 

STREET ADDRESS „ 

D Send 

D 3 ycors for $7 

Invoice 

ies they've given us. 

They came in when the theatre was 

closing, reopened it in spite of doubters 

and gave us a wonderful year of theatre 

entertainment. 

Whether they can continue or not. we 

want them to know that the community 

appreciates the hours they've spent as a 

family keeping this worthwhile activity going 

here in West Union. 

We sincerely hope that they can continue. 

But more than that, we pledge to 

attend regularly. Which is a great deal 

more to the point, as far as Phil and Ruth 

are concerned. 

"The appearance of the editorial was a 

complete siuprise to us." the Samuelsons 

reported to Boxoffice at the close of the 

month. "But were happy to say that the 

month of July made a decided change for 

the better for us. Maybe an exhibitor needs 

to let the public know sometimes just how 

he feels about trying to keep a theatre 

open when no one seems to care." 

But here in West Union, the public again 

is interested in the Avalon. And the theatre 

stays open. 

DBS MOINES 

gaturday (17 1 one of the most personable 

young men in the local film industry, 

Dick Glenn, will be married to Joan Buckingham 

at St. Theresa's Church. Boxoffice 

goes on record with sincerest congratulations 

! 

The Rialto Theatre at VilUsca has been 

reopened for Saturday and Sunday showings. 

Burton Hood, theatreman from Massena. 

is business manager of the venture. 

Mr. and Mrs. Harold Larson of VilUsca are 

serving as local managers . . . The Iowa 

angle in "Flipper" is Steve Rayborn. 13. 

who pla.vs the "punk who spears the porpoise." 

Young Steve's uncle Ls local DJ 

Doug MacKinnon and his grandma. Mrs. 

Nancy Rayborn, lives at Cedar Rapids. 

Well put and positive: from Allied of 

Iowa, South Dakota and Nebraska bulletin: 

"It is the national i i 

Allied of directors' 

opinion that we should quit crying 

about bad business and start talking on the 

up side. There is no place in this business 

for downbeat talk or defeatism. By putting 

the effort forth on constructive projects. 

Things Will Get Better. It IS being done!" 

Dick Nizzi. new manager of Central States' 

Majestic Theatre at Centerville. received 

red-carpet press treatment in that town's 

newspaper upon his arrival. Welcomed 

with him by story and picture were his wife 

and 10-month-old daughter Dawn . . . 

August Pilmrow travelers include Carl Sokolof. 

National Screen Service, on a western 

tour to visit his daughter in San Franci.sco; 

Sam Rich. Paramount head booker, 

who left August 9: Myrtle Bcchtel, Warner 

cashier, who visited Perry . . . Strictly business 

was Charles Callgluri's trip to Omaha. 

Charles Is Paramount exchange manager. 

L. 

TOWN ZONE STATE... 

NAME 

POSITION 

BOKOfflCf THE NATIONAL FILM WEEKLY 52 \s%uQS a year 

825 Von Brunt Blvd , Kontoi City 24, Mo. 

"Lawrenc* of Arabia" will pack his tent 

and steal away from the Capri Tlieatre Augu.st 

20. Moving In the next day will be 

"Irma La Douce" . education 

moved a step forward here with the recent 

opening of the Iowa Bartenders College. 

Its 10th and Grand campus is Just off 

Film row 

NC.2 BOXOFFICE AugXJSt 12. 1963

Produced and .ROGER GORMAN Scfeenplay bV CHARLES BEAUMONT E,eculiveP.o

and 

WB) 

. . Jack 

LINCOLN 

The Walt Janckos and the Ed Janckes 

were busy celebrating birthdays the 

week ot July 24. Walt. Nebraska Theatres' 

Lincoln city manager, and his wife were 

dined on the former's birthday by their son 

and daughter-in-law. Ed and Connie 

Jancke. Then Walt and his wife returned 

the honors July 28 by taking Ed and his 

wife to Omaha to see "Cleopatra." followed 

by dinner after the busman's holiday. Walt 

said Ed's 23rd birthday really is August 6 

but his absence from Lincoln on that date 

made the early celebration necessary. 

Cooper's Stuart Theatre was filled with 

young things oh - - ing and ah - - ing over 

fall fashions for 1963-64 classes the mornings 

of July 31 and August 3. High school 

feminine teens filled the theatre on the 

first date and university coeds the following 

Saturday, with Hovland-Swanson 

hosting both events. 

Nebraskan Will Spindler, who lives in 

Gordon just south of Wounded Knee. S.D.. 

has been corresponding with CBS Productions 

of Studio City. Calif. The letters have 

concerned Spindler's book and a collector's 

item, "Tiagedy Strikes at Wounded Knee," 

which CBS wants to use as background material 

for a movie on the Wounded Knee 

battle. The book, one of six written by 

Spindler. is out of print but the Nebraskan 

has furnished a copy to the studio. Spindler. 

who spent 30 years teaching at small 

Indian day schools on the Pine Ridge Reservation 

of South Dakota, recalls the 

Wounded Knee battle took place on Dec. 

29, 1890. 

The Dan Flanagans of the 84th and O 

Drive-In were looking for a special long 

distance call soon after August 2 from 

Brooklyn Naval Yard. Their son Dan jr.. 

who had been at sea on the USS Destroyer 

John Hood, was due to dock that day and 

start a two-week leave, most of which he 

will devote to taking exams for promotion 

consideration. Dan is trying for petty officer, 

second class, in his fourth year in 

the Navy. 

An exclusive Lincoln showing of "The 

Checkered Flag" at the 84th and O Drivein 

opened with a roar August 7. Manager 

Dan Flanagan had lined up several racers 

who compete in the nearby Eagle Raceway 

events to exhibit their cars on the drivein 

patio. The starting event also included 

pre-movie Interviews of the three racers 

Orln Reich, Roy McCain and Johnny Wilkinson—by 

radio KLMS staffers. 

Lincoln currently has all the race horses 

for the annual pre-State Fair Horse Races 

at the state fairgrounds but Ak-Sar-Ben 

Coliseum in Omaha had the show horses 

for a three-day run July 25 in the annual 

Omaha Charity Horse show. On the bill 

were the Imperial Lipizzan Horses from 

Vienna, the same horses seen in Walt Disney's 

"Miracle of the White Stallions." Show 

proceeds went to the Douglas County unit 

of the American Cancer Society. 

Dean Ziettlow, Cooper's city manager, is 

due back August 15 or 16 from Colorado 

where he has been relieving theatre managers 

who are on vacations. Beginning a 

vacation about August 19 here will be E. 

Merle Gwin. Stuart Theatre manager for 

Cooper's. The Gwins will be going out to 

Denver to catch up with the growth of 

their grandson Lee and visit his parents. 

Mr. and Mrs. Ken Gwin. 

OMAHA 

. . Pat 

JJarman Grunke, who has the drive-in at 

O'Neill, and his family left last weekend 

for a camping trip in Minnesota . 

Halloran. trail boss of the 'Variety Club 

Golf league, has all the mavericks rounded 

up for tournament play at Dodge Park. His 

toughest job was finding Don Shane, who 

had thrown his clubs away . . . Carl White 

of Quality Theatre Supply said his son 

Carl jr. has been on the jump getting hi.^; 

new house finished and getting ready for 

the opening of school at Elkhorn, where 

he will be superintendent this fall. The 

Whites, junior and senior, did the electric 

wiring on the house. 

Exhibitors on the Row included Nebraskans 

Walt Austin, Plainview: Art Sunde. 

Papillion: Prank Hollingsworth. Beatrice: 

Harman Gi-unke. O'Neill: Howard Burrus. 

Crete: Phil Lannon. West Point, and Sid 

Metcalf, Nebraska City: lowans Arnold 

Johnson, Onawa: Vern Brown, Mi-ssouri 

Valley, and Jim Travis, Milford. 

Charles Legs, who has the Chief Drivein 

at Estherville. Iowa, has rebuilt all the 

side fencing that was whipped out by a 

severe windstorm in the area this summer 

. . . Cecil Waller announced he was closing 

the King Theatre at Ida Grove, Iowa, and 

isn't sure whether it will be temporary or 

permanent Jim Travis, exhibitor at 

Milford. 

. . 

Iowa, 

. 

says "those who are complaining 

about lack of rain ought to come 

to the Lakeland Drive-In" ... Ed Cohen, 

Columbia salesman, was in Des Moines last 

week. 

Sol Francis of Allied Artists reported sales 

were good for the Liston fight pictures . . . 

The Admiral. Chief and Sky View Drive-In 

will have "Beach Parly" for Labor Day . . . 

Helen Newman. Allied branch secretary, 

has returned home after an operation at 

Clarkson Hospital . Klingel. city 

manager for the Cooper Foundation Theatres, 

is on vacation and getting settled in 

his new home. 

'Horn' 225 Newcomer 

At Milwaukee Towne 

MILWAUKEE — Naturally "Cleopatra," 

at the Strand, led the grossing parade for 

the week. But there were some other pleasing 

figures compiled, too. such as the 225 

for the first week of "Come Blow Your 

" 

Horn the 250 for the second week of 

"The L-Shaped Room." "Irma La Douce" 

had another profitable week, its fourth, at 

the Wisconsin. 

(Averoge Is 100) 

Downer— Moid for Murder (Janus) . ..110 

Ogden— Peeping Tom Astor); The Wicked Go to 

Hell (Mishkin) 90 

Oriental, Tower—The L-Shopcd Room (Col), 2nd wk. 250 

Palace— How the West Wos Won MGM- 

Cineramol, 16th wk 200 

Riverside— Summer Mogic (BV), 2nd wk 150 

Strand— Cleopatra (20th-Fox), 4th wk 300 

Times— Love ot Twenty (Embossy) 90 

Towne—Come Blow Your Horn (Para) 225 

Worner— PT 109 : 

150 

Wisconsin— Irma La Douce (UA), 4th wk 200 

August Opens Auspiciously 

For Five in Minneapolis 

MINNEAPOLIS—Five theatres were joyous 

as August hit the Mill City: in most 

cases, as temperatures went up. boxoffice 

percentages went down. The usual big 

guns led the pack: "Cleopatra" with 560 

per cent and "How the West Was Won" 

with 200 per cent. But probably the biggest 

news was still "Mondo Cane." going 

strong at 200 per cent in a second week at 

the Gopher. Other holdovers holding up 

well were "The Thrill of It All at 140 

" 

per cent in a second week, and "Irma La 

Douce." 120 per cent in a fourth week. All 

other flicks were visibly wilting in the 

heat. 

Academy— Lawrence of Arabia (Col), )6th wk. . . 90 

Century— Cleopatra (20th-Fo«), 6th wk 560 

Cooper— How the West Wot Won (MGM- 

Cineroma), 21st wk 200 

Gopher—Mondo Cane (Times), 2nd wk 200 

Lyric—Spencer's Mountoin (Vk'B), 5th wk 80 

Mann— Come Blow Your Horn (Poro), 6th wk. . . 90 

Orpheutn- Flipper MGM) 90 

St. Louis Pork The Thrill of It All (Univ), 2rid wk. 140 

SlOte— A Ticklish Atfoir M(3M) 90 

Uptown— Hcovens Above (Jonus), 3rd wk 90 

World— Irmo Lo Douce UA), 4th wk 120 

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Omaha Skipping Doldrums 

As Grosses Stay High 

OMAHA— Four holdovers did commendable 

business last weelt and the long-run. 

How the West Was Won." at the Indian 

Hills, continued to stand head and shoulders 

above the field. The Orpheuni did 

well for the third week of "Come Blow 

Your Horn" and manaKers Rcnerally felt 

well In blffiiiK the .summer doldrums. 

A.lmiral SS Days ot Pckinq AA) 130 

Cooper — Lowrcnco of Arobia CrI), 11th wk 110 

Indion Hills— How the West Woi Won (MGM- 

Ctrxiromal, 9th wk 300 

Omoho- Donovan's Roof Poro) 1 25 

Orpheum Come Blow Your Horn (Para), 

3rd wW 115 

Stotc—Summar Mogic (BV), 2nd wk 165 

NC 4 BOXOFFICE August 12, 1963

. . Milton 

'Irma' 400 Dominates 

Cleveland Upswing 

CLEVELAND — Fortunately the summer 

doldi-ums lasted only one week and last 

week all the first-run houses were back 

on the high road and rejoicing. Happiest 

of all was the State Theatre, where "Irma 

La Douce" brought out such heavy trade 

that the result was a foui--times-average 

week. "The Mouse on the Moon" also was 

a popular new attraction at both the 

Heights and Westwood. 


Allen Bye Bye Birdie (Col), 4th wk 130 

Colony—8'/2 (Embossy), 3rd wk 1 35 

Continental The L-Shoped Room (Col), 6th wk. 165 

Heights, Westwood The Mouse on the Moon 

(Lopert) 230 

Hippodrome Summer Magic (BV) 170 

Ohio Cleopatra (20th-Fox), 6th wk 350 

Palace How the West Was Won (MGM-Cinerama), 

1 7fh wk 155 

State Irma La Douce (UA) 400 

'Lawrence' Reaches Half-Year 

Mark in Detroit With 125 

DETROIT—^"Irma La Douce" blithely 

continues to outclass all local attractions 

in the first-run list out at the Mercury and 

appears to be set for a nice long rim. "Lawrence 

of Arabia" celebrated its first half 

year by topping the list of downtown houses 

again. 

Adams Come Blow Your Horn (Para), 5th wk. . . 50 

Fox Mondo Cone (Times); Stork Fear (SR), 2nd wk. 110 

Grand Circus Summer Magic (BV), 2nd wk 115 

of (Col), 

La (UA), 6th 

Michigan Bye Bye Birdie (Col), 3rd wk 120 

Madison 

Mercury 

Lawrence 

Irma 

Arabia 

Douce 

25th wk 

wk 

125 

260 

Palms Joson and the Argonauts (Col); The Day 

Mors Invaded Earth (20th-Fox), 2nd wk 

Trans-Lux Krlm Women of the World (Embassy), 

100 

3rd wk 80 

Proof Group of about 30 suburban theatres Dr. 

No (UA), sundry second features ....Not available 

'ThriU of It AH' 300 

Second Cincinnati Week 

CINCINNATI—A week of very good attendance 

was featm-ed by "Irma La Douce" 

opening with 160 per cent at the Valley 

Theatre. "The Thrill of It All" at Keith's 

led all holdovers. 

Albee—PT 109 (WB), 2nd wk 85 

Capitol How the West Was Won (MGM- 

Cineroma), 2 1 st wk 1 50 

Esquire The L-Shoped Room (Col), 4th wk 120 

Grand Cleopatra (20th-Fox), 6th wk 200 

Guild Heavens Above (Janus) 90 

Hyde Park The L-Shoped Room (Col), 4th wk 110 

Keith's The Thrill of It All (Univ), 2nd wk 300 

Palace Savage Som (BV), 2nd wk 80 

Twin Drive-In Hercules and the Captive Women 

(Woolner) 1 20 

Valley Irma La Douce (UA) 160 

Thomas G. Johnstone Dies 

DETROIT—Thomas G. Johnstone, 68, 

who had been with the Jam Handy Organization 

for 35 years, died July 23. He was in 

Detroit headquarters until seven years ago 

when he was transfen-ed to Hollywood to 

supervise Jam Handy operations there. His 

wife Johanna survives. 

WB's Technicolor motion picture, "Palm 

Springs Weekend," was directed by Norman 

Tam'og and produced by Michael A. 

Hoey. 

'55 Days' Wins Praise 

Oi Film Board Member 

Columbus— When a member of the 

Columbus Film Review Board endorses 

a motion picture, that comes under the 

heading' of news. Ed McGlone, manager 

of RKO Palace, and sole film industry 

member of the board, printed 

the following message with newspaper 

ads for "55 Days at Peking" at the 

Palace: "As a member of the Motion 

Picture Review Board of the City of 

Columbus, I would like to personally 

recommend this great motion picture. 

It is the kind of motion picture that 

people of Columbus have been asking 

to see. I urge everyone to see a motion 

picture that equals any great spectacle 

ever shown on the motion picture 

screen." "55 Days at Peking" was held 

for a second week. 

Airer Gate Crasher Eases 

Mind With $5 Repayment 

GRAND RAPIDS, MICH.—"Conscience 

money" from a gate crasher was received 

by Frank C. Thomas, manager of the Belt 

Line Drive-In, operated by Jack Loeks, and 

in turn applied to a good pm-pose. Hidden 

gate crashers are an old headache for 

drive-in managers but one finally decided 

to make restitution. 

Thomas received a money order for $5 

and a letter from a young man who said 

that he and his gang "used to think it 

quite cute to get in the trunk of our cars 

and let one of the guys di'ive it into youi' 

theatre." The result, of course, was free 

admission to the show for the tnink 

inmates. 

The writer said he since has served in 

the army and is now a student at a religious 

college in another state. He became 

aware "of the wrongs I have done. I feel 

I must make it right." 

Thomas decided to retm-n the remittance 

with thanks as a contribution toward his 

once-hidden patron's education. 

Second World Premiere 

Booked by Detroit Fox 

DETROIT—The Pox Theatre has booked 

second world premiere in three months 

its 

in an aggressive promotional campaign to 

restore leadership to the 5,000-seat, independently 

owned house. Vanguard International's 

"Girl in Ti-ouble" will make its 

debut here August 15, following the earlier 

premiere of "Free, White and 21." Arrangements 

were negotiated by Herman 

Cohen and William Brown for the Fox, and 

Stanton H. Davis of Davis Film Distributors, 

Boston, for the producers. 

The premiere itself will be supported by 

an extensive promotional campaign, according 

to Davis—setting the pattern for a 

promotional progi'am to be subsequently 

used throughout the country. 

DETROIT 

Qscar A. Doob, former filmite whose 

column on retirement is going into 

national newspaper syndication, will be recalled 

by oldtimers as onetime publicist for 

United Detroit Theatres . London, 

Allied Theatres of Michigan president, was 

on a trip this past week. 

Louis J. Mitchell and Delno A. Ritter, who 

operate Mitchell Theatre Service, have 

dropped two east side theatres the Alger 

and Vogue, with the expiring of leases. 

Both theatres have been taken over by 

Wisper & Wetsman. Mitchell has also taken 

over the remaining distribution of independent 

product foi-merly handled by the 

Selwin exchange here. 

. . 

The Globe Theatre, near-downtown house 

recently closed by John Paul Ritz jr. and 

Thomas Dailey, has been taken over by 

Met strolling on 

Louis Leo Brooks jr. . . , 

the street by New Filmrow for a Friday 

nooning—Dave Newman, counsel for Allied 

Theatres; Oscar Gorelick, ex-exhibitor, now 

devoting his time to the law also; and Leo 

Sanshie, veteran booker who remembers 

"when" . Thomas F. Duane, Paramount 

manager, had a special screening of "Who's 

Been Sleeping in My Bed?" Wednesday at 

the Adams. 

Frank Perkins, who composed the musical 

score for WB's forthcoming "Mai-y, 

Mary," will write the music for the studio's 

"Palm Springs Weekend." 

Always 

Quick Setiîce 

Isn't Just A Slogan With Fifanack 

It's A Tradition - For Best Service 

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in Michigan— National Theatre Supply, Detroit—Woodward 1-2447 

BOXOFFICE :: August 12, 1963 ME-1

. . Kay 

. . Judy 

. . Gerrj- 

CLEVELAND 

J^fter weeks of dry weather. July 29 turned 

out to be a day when rain fell all day. 

So Variety barkers, who had set their annual 

golf tournament for that date, were 

forced to play other games all day. Thus, 

the impressive \i. B. Horwitz golf trophy 

for low gross for a member remains an 

orphan for another year. They've inscribed 

1963 on the trophy as "won by the rain." 

Despite the downpour. 135 members came 

for dinner at the Hawthorne Countrj- Club. 

Nat Nathanson of New York, assistant 

Emie Sands of Allied Artists. \Tsited the 

local AA office August 5 . . . Sam Oshry. 

United Artists, is home alter a stay In the 

hospital and looking very fit . . . Opal Fitzgerald. 

Buena Vista, still Is In Huron Road 

Hospital but feeling improved. Cards would 

be welcome. 

Leonard Steffen. Columbia, was on vacation—probably 

in Sandusky . . . Carolyn 

Kekic. Universal, came back with a good 

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REFLECTOR I6o. 

Ctoreland, Obi*. 

seiufine 

Ontario tan after a vacation at Wasaga 

beach on Notawa&aga bay in the Georgian 

bay area . Chorich. UA staff, is on 

vacation . Kovach. Imperial Pictures, 

is spending her holiday in Pennsylvania 

and Indiana. 

Lam.- B. Solether. son of Hazel and the 

late Lauren Solether. suffered a fatal heart 

attack last Saturday. He Is survived by his 

mother, a daughter and two brothers. The 

family has operated the Chagrin Falls 

Theatre for several years and for some time 

ran the theatre at Hudson. 

Betty Kaplan, secretary to Jack Sogg of 

MGM. flew to Puerto Rico and St. Thomas 

in the Virgin Islands for the first week of 

her vacation, then back to New York for 

the second week. In New York she sawsome 

plays, especially. "Who's Afraid of 

Virginia Woolf ?" and "Oliver." 

Evelyn Stevens of Associated Theatres is 

leaving soon on a trip to Vancouver and 

Victoria. B.C.. and Seattle. It will be a 

train trip because she wants to see all the 

scenery, which is pretty magnificent out 

there. 

Lenn Horwitz, son of Lew of the Washington 

circuit, is a promising golfer of 3 '2 

years. On a recent trip to New York. Lewbought 

Lenn a set of clubs and a snappy 

golf bag. and Lenn decided to start his 

game at 48th and Eighth avenue. He hit 

the ball a bit at a time all the length of 

Central Park from 89th street to 59th. Lew 

carrying the bag and playing caddy all the 

way. 

Dr. Alan Sogg of Danville. Pa., son of 

Jack Sogg of MGM. is spending a long 

weekend with his parents. His wife and 

tw-o children are w-ith him . Kerner 

of MGM is si>ending his vacation at Summit. 

Pa. . . . Arnold Gates of Loew's Ohio 

and State is amazed at the number of sidew-alk 

superintendents and just plain on- 

Icwkers at the demolition of the Stillman 

Theatre, which is about to become a parking 

garage. Hundreds come every day. stay 

a while and move on. They come, as one 

man told Arnold, "to drop a tear." 

From Al Vermes comes the unusual story 

D 2 yon »0f $5 G 

D Kemittonce Enclosed D Send \ttiwcu 

THEAT«E „ 

STUEET ADDRESS 

TOWN 

NAME 

1 yeor for $3 Q 3 yeofj tor $7 

ZONE 

POSITION 

STATE... 

SOXOIflCI THE NATIONAL FILM WEEKLY 52 issues a year 

(25 Von Brunt lUd , Kantoi City 24, Mo 

__ 

of the theatreman who won a prize, unusual 

since It's usually the theatreman who hands 

out the prizes. At a recent benefit sponsored 

by the Cuyahoga County Nursing Home at 

Franklin avenue and West 25th street, 

first 

prize was won by Jim Watkins of Modem 

Theatres. It was a Waring blender . . . Al 

Vermes himself is just winding up a twoweek 

run of "The Longest Day" at the 

York town. 

. . . Earl 

A story which happened last spring: when 

the Lincoln Drive-In. Van Wert, changed 

hands, fresh promotion was much needed. 

Earl Starner. the new proprietor, armounced 

that he would host an ""open house." no 

tickets needed, for the showing of "All in 

a Night's Work" and "Thunder in the Sun." 

Adults were to get free coffee: juveniles, free 

root beer. People came in droves and spent 

their ticket money at the concessions stand, 

cleaning out a two-week supply of concessions 

items. Earl followed up this successful 

event by starting a sticker club, which 

works this way: A patron buys a sticker for 

$3 : said sticker is fastened to his car bumper, 

and the driver is admitted free with one 

adult paj-ing patron on Wednesdays and 

Thursdays. For his $3 sticker, the car driver 

gets $10 worth of admissions 

Starner. by the way. also is proprietor of the 

Star Indoor Theatre. Coshocton. 

Savar Corp. Building 

In Moorestown, N. J. 

From EasTe-r £- : or 

MOORESTOWN. N. J.—A new 1.500- 

seat motion picture theatre will be built 

here and operated by the Savar Corp., 

which is based in Camden and has 15 

movie houses throughout the New Jersey 

area. The new theatre, as yet unnamed, 

is scheduled to open in mid-September. 

Savar has signed a lease for the new 

house, according to the Winston-Muss 

Corp.. a real estate firm which is prominent 

in the development of the covered 

mall type of shopping center. 

The new theatre in Moorestown will be 

a major structure in a mall shopping 

center that will include some 70 stores 

and specialty shops. The new theatre will 

feature first-run films and be equipped 

to show any size film made for the modem 

screen. The screen in the Savar house will 

be 60 feet wide. The new theatre will 

be fully air conditioned. 

Architects for the building are Supowlts 

Si Demchick. Berger. Griffith and Dash Associates. 

Philadelphia. 

This will be the second mall-shopping 

center theatre to be opened in the area 

within a year. Only last season a new 

theatre, the Cherrv Hill Cinema, was 

opened at Cherry Hill. N. J., a short distance 

from the new theatre. 

George L. George to Head 

Directors' Trust Fund 

NEW YORK—George L. George has resigned 

as executive secretary of the Screen 

Directors International Guild to become 

administrator of the SDIG Trust Fund. 

CJeorge had been executive secretary 

since the guild was formed In New- York in 

1857 and. before that, held a similar post 

with the New York Film Directors Or- 

Kanlzlng Committee. He helped to form 

",he Screen Directors Guild here In 1946 

ME-2 BOXOmCE August 12. 1963

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Qharlcs Cassinelli Is doing his own buying 

for the Wyoming. Mullens. W. Va. . . . 

L. O. Davis' Virginia Theati-e. Hazard. Ky.. 

burned to the ground August 1 and Davis 

expects to reopen the Family Theatre. 

Hazard. In a few weeks. 

. . . 

Branch managers vacationing: Al Kolkmeyer. 

Universal; Don Duff, AIP. and 

Murray Baker, in Wisconsin ... At 20th 

Century-Fox: Mannie Piei-son, publicist, is 

working on "Cleopatra" Mrs. Jessie 

Sniith is recuperating at Jewish Hospital 

Meyer was playing the golf 

circuit on her vacation. 

. . . Allied Artists' Marie Klag 

Lick, Ind. 

vacationed on the Jersey coast . . . Universal 

head inspector Therese Kimbrell and 

her husband Clyde went to sunny Florida 

. . . MGM's assistant branch manager 

Hari-y Sheeran is recuperating at Bethseda 

Hospital . staff assistant to MGM's 

Sid Stockton. Sal Gandia. is here for a few 

weeks. 

Ed Hyman, operating the first-run Keith- 

Albee and Orpheum theatres. 

W. Va.. was on the Row . . , Also 

Huntington, 

here were 

Guj' Greathouse. Aurora. Ind.: Steve Vradelis. 

Dayton: Harry Wheeler. Gallipolis: 

J. M. Mahaffey, Beattyville, Ki'., and Harley 

Bennett, Circlevdlle. 

MGM's Dorothea Lang and Universal's 

Lucille Arnold were weekending at French

Cleopatra 

'Irma' Hartford Run 

In 6th Record Week 

HARTFORD — This is THE year of 

"Irma La Douce." 

The UA-Mirisch effort, in its sixth record-smashing 

Cine Webb week, blithefully 

smashed predecessor grosses and it loolis 

to top anything, percentage-wise, within 

recent memory locally. Warm, humid 

weather simply hasn't affected boxoffice 

activity; the lines at the 720-seat Lockwood 

& Gordon first-run outlet have been 

nothing short of fantastic. It's not uncommon 

these far-from-balmy summer 

nights to see many a circuit and inde- 

from 

pendent theatreman gazing wistfully 

the roadside at the lines awaiting entrance. 


Your Horn (Para), Allyn Come Blow 2nd wk, . .265 

Art Cinema Cleo From 5 to 7 (Zenith); 

Psycosissimo (Ellis), revivals 70 

Cinerama— How the West Was Won (MGM- 

Cinerama), 7ttl wk 1 50 

Cine Webb Irma La Douce (UA), 6th wk 210 

East Hartford, Hartford, Farmington drive-ins King 

(Univ); various second features 100 

wk 100 

Kong 

Elm 

vs. Godzilla 

Lawrence of Arobia (Col), 10th 

E. M. Loew's Bye Bye Birdie (Col), 4th wk 100 

Loew's Palace The Great Escape (UA), moveover, 

4th wk 75 

Loew's Poll Toys in the Attic (UA); Harbor 

Lights (20th-Fox) 1 00 

Rivoli Mondo Cone (Times); Please Turn Over 

(Col), revival, 3rd wk 1 45 

Strand Summer Magic (BV); Yellowstone Cubs 

(BV) 115 

Boston Grosses Still Good 

Though Hampered by Heat 

BOSTON—The long heat wave finally 

caught up with boxoffices and dropped 

receipts considerably. Only Saturday night 

business held up and all the first-run theatres 

in the city did capacity on that night. 

The rest of the week was extremely spotty 

with little transient business. 

Astor Bye Bye Birdie (Col), 6th wk 145 

Beacon Hill The L-Shaped Room (Col), 6th 

week-final 1 50 

Boston How the West Was Won (MGM-Cinerama), 

19th wk 175 

Capri The Mouse on the Moon (Lopert), 

6th wk 100 

Center Violent Midnight (Times); Passion of 

Slow Fire (Trans-Lux) 130 

Cinema, Kenmore Square— S'/j (Embassy), 

2nd wk 200 

Fenwoy La Dolce Vita (Astor), reissue, 2nd wk. . . 1 00 

Exeter This Sporting Life (Cont'l), 2nd wk 105 

Gary Lawrence of Arabia (Col), 33rd wk 140 

Mayflower Mondo Cane (Times), rerun 105 

Memorial The Thrill of If All (Univ); Black 

Zoo ( AA) 200 

Music Hoi I (20th-Fox), 7th wk 250 

Orpheum The Great Escape (UA), 2nd wk 175 

Paramount Come Blow Your Horn (Para), 3rd wk. .150 

Pilgrim Donovan's Reef (Para); We Shall Return 

(SR) 125 

Pork Squore— 8V2 (Embassy), 2nd wk 200 

Saxon Irma La Douce (UA), 6th wk 210 

Premiere Showcase Scores 

With New Haven Patrons 

NEW HAVEN—The "First-Run Premiere 

Showcase" plan seems to be a weekly 

policy for summer, the latest combination 

opening finding Universal's "King Kong 

vs. Godzilla" playing at the downtown 

Crown Theatre and suburban Bowl and 

New Haven drive-ins. Paramount's "Come 

Blow Your Horn" continued strong in its 

fourth holdover week. 

Crown Theatre, Bowl and Crown drive-ins King 

Kong vs. Godzilla (Univ); Paranoiac (Univ) 100 

Lincoln Heavens Above (Cont'l) 115 

Loew's College Bye Bye Birdie (Col), 3rd wk. ....110 

Milford Drive-ln Summer Magic (BV); The Man 

Who Knew Too Much (Para), revival, 2nd wk, ..120 

Paramount Come Blow Your Horn (Poro), 4th wk.. . 95 

Roger Sherman A Ticklish Affair (MGM) rerun; 

Dime With a Halo (MGM) 90 

Westville Ben-Hur (MGM), revival 90 

Wholley Lawrence of Arabio (Col), 3rd wk 150 

Whitney Flower Drum Song (Univ); The List of 

Adrian Messenger (Univ), revivals 90 

Western Massachusetts 

To Build 8-10 Theatres 

SPRINGFIELD, MASS.—Samuel Goldstein, 

Western Massachusetts Theatres 

president, plans the circuit's most ambitious 

construction project in many years. 

Eight to ten new motion pictm-e theatres 

are to be built, the bulk of them 

containing seating capacity between 500 

and 700, and adjacent to adequate parking 

facilities. 

In the main, moreover, Goldstein said 

that the theatres will be catering to the 

art theatre patron, screening product prob- 

This Summers Boxoffice 

In Decade at 

ably on a two-a-day basis. 

As for construction sites, the Pittsfield 

and Greenfield areas of Western Massachusetts 

are initial targets. Each theatre 

will be situated on tracts six to eight acres 

in size. 

In other Goldstein developments, the 

company has purchased the Strand, Holyoke, 

and Capitol, Pittsfield, from New 

England Theatres for an unspecified sum 

and both houses are being refurbished and 

redecorated. 

Trade Best 

Connecticut Airers 

By ALLEN M. WIDEM more motion picture theatres within the 

HARTFORD—The Connecticut exhibi- year, and all three are geared for firsttion 

community, moving into the last I'un bookings. Whether the fn-st run wiU 

weeks of summer, is appreciative indeed encompass domestic or art product can't 

of trade generated by a flow of top prodtie 

learned as yet. 

uct from major sources. 

Most significantly, Paramount's "Come 

Blow Your Horn," UA's "Irma La Douce" 

and MGM-Cinerama's "How the West Was 

Won," among major product, and Times 

Films' "Mondo Cane" and Olympic International's 

"Surftide 77" will be remembered 

for their impact on mid-1963 boxoffice 

business. 

All of the foregoing attractions, in their 

initial Connecticut playdates, chalked up 

some of the best trade in a decade, the 

effect holding well into subsequent-run and 

drive-in theatre playoffs. And this, mind 

you, despite weeks of hot, humid weather, 

soaring temperatm-es that meant collarwilting 

days and nights to thousands of 

Connecticut residents, moviegoers or not. 

At the same time, the highly publicized 

$10 million pay TV experiment, backed 

by RKO General on Hartford's WHCT-TV 

(Channel 18), did not serve up anything 

of distinction dui'ing the warmer weeks 

beyond an Eddie Fisher "Special" and the 

Patterson-Liston heavyweight fight from 

Las Vegas. 

Filmrow thinking held strongly to the 

premise that the "folding-money" crowd 

simply isn't interested enough in pay TV 

to stay away from summer leisure pursuits 

at the shore and in the country, 

and WHCT-TV programming performed 

accordingly. 

Morris Keppner and Barney Tarantul, 

owners and operators of the de luxe 750- 

seat Burnside, East Hartford, tossed their 

towel into the first-run arena with their 

disclosure of booking Universal's "That 

Touch of Mink," opening August 21. 

Ironically, Keppner and Tarantul are 

going first run at a time when product 

rosters continue to dwindle. On the other 

hand, the number of first-run theatres 

in metropolitan Hartford is at unprecedented 

high levels and shows no sign whatsoever 

of abating. 

What's more, rumors persist on Hartford's 

Filmrow that metropolitan Hartford 

itself will be site of at least three 

5th Indoor Theatre 

For Conn. Valley 

HARTFORD—The fifth new indoor theatre 

project for the Connecticut Valley in 

as many weeks has been disclosed. 

Capitol City Associates and Reynolds 

Aluminum Service Corp., announced plans 

for a $10.5 million real estate investment, 

consisting of twin 30-story apartments, 

an underground garage, an 800-seat motion 

pictm-e theatre, an office building 

and some retail facilities, at Bushnell 

Plaza, between Hartford's Main and Wells 

streets, opposite city hall. 

Two first-run theatres—Loew's Poll 

and 

Palace—will be demolished to make room 

for the multi-million project. 

Just what interest will operate the motion 

picture theatre to be built at Bushnell 

Plaza is yet to be determined. 

Previously announced indoor theatres: 

Lockwood & Gordon-Sam Rosen, Norwalk 

Shopping Center; Nutmeg circuit, Wilton 

Shopping Center; Ed O'Neill (Bridge 

Drive-In, Groton), in Groton, all in Connecticut; 

Irving O. Freedman (for unspecified 

interests) in a new shopping 

center on the Boston post road in Springfield, 

Mass. 

Quick SetIfice 

Isn't Just A Slogan With Filmack 

It's A Tradition - For Best Service 

Send Filmack Your Next Order For 

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1327 S. Wabash 


BOXOFFICE August 12, 1963 NE-1

NEW HAMPSHIRE 

H Laconia youth has been fined $100 on 

two driving charges as the result of an 

accident in which his car struck a girl who 

was seated outside a car watching a movie 

at the Weirs Beach Drive-In. The youth 

was fined $75 for leaving the scene of an 

accident involving property damage and 

$25 for operating a car after revocation of 

his license. 

BOSTON AIP VISITORS—Members of the American International Pictures 

Boston exchange greet James H. Nicholson, AIP president, and actress Annette 

Funicello, one of the many stars of the company's latest film, "Beach Party." 

Left to right are Harvey Appeli. exchange manager: Nicholson: Harold Levin, 

Boston sales manager; Annette, and Joseph Leahy, booker-salesman. 

BOSTON 

\X7ith reservations pouring in, the steering 

committee of TONE Is holding meetings 

this week in preparation for the coming 

combined regional convention of Theatre 

Owners of New England and Motion 

Picture Theatre Owners of Connecticut at 

the Griswold Hotel and Country Club, 

Groton. Conn.. Sept. 9-11. Meetings to set 

the program and iron out details were 

called by Carl Goldman, executive secretary, 

at TONE headquarters on Melrose 

street on Filmrow. It is expected that there 

will be several business meetings this year 

Instead of the customary one session. 

Jack Markle, Columbia press and ex- 

A word from . . . Ernie Warren 

Wc (cihibi(ors) are olways looking tor good cofeatures, 

inexpensive ond plojiable. Well, here's 

one, (and it was bouncing around on my availability 

list for monttis). A British Studios release, 

UPSTAIRS AND DOWNSTAIRS and in 

Technicolor. We played this one ahead of 

"Doys of Wine & Roses" and our patrons 

smiled and chuckled for 100 minutes. At intermission, 

comment wos unanimous that they 

enjoyed every minute. It proved to be on excellent 

opening feature, and we recommend 

It 

highly. 

Yours in the interest of good business, 

Ernie Warren, 

Paramount Theatre, 

Needham, Mass. 

PS. If interested contact Fox Exchongc. 

ploitation chief, is back at his desk after 

recuperating from surgery. His first assignment 

since his return was a press reception 

for Jerry Bresler at the Sheraton Plaza 

Hotel Friday i2i. Bresler is producer of 

"Gidget Goes to Rome," which had its New 

England premiere at the Mayflower Theatre 

Wednesday i7i. On premiere day, 

Markle hosted Cindy Carol, the new "Gidget" 

of the "Gidget" series, at a press reception 

at the Sheraton Plaza. During producer 

Bresler's stay in Boston for one day, 

Markle had him on seven radio interviews 

and tw-o television programs. Present at 

the Bresler press party were Sam Pinanski, 

president of ATC Theatres: Henri 

Swartzburg, buyer and booker for ATC; 

Abner Pinanski, manager, Pilgrim Theatre, 

and Paul Levi, advertising and exploitation. 

Manchester Pine Island 

Victim of Two Bandits 

MANCHESTER, N. H. — An armed, 

masked bandit and an unseen accomplice 

robbed Everett L. Dunlap, 34-year-old 

ticket-seller, of $203 at the Pine Island 

Drive-In, Sunday night, July 28, without 

any of the patrons being aware of the 

"thriller" that wâs taking place off the 

screen. 

In addition to the money, $30 of which 

belonged to Dunlap and the remainder receipts 

from theatre ticket sales, the two 

robbers took Dunlap's automobile keys 

from his pocket and fled in his car. The 

vehicle was found abandoned on Riverbank 

road. 

The ticket-seller told police he was leaning 

on a fence near the two ticket booths 

watching the movie when he was held up 

by the armed robber while the accomplice 

grabbed a bank bag containing money at 

one of the theatre booths. 

Mrs, Maxine Boyd, formerly with the 

Walt Disney Studios in Hollywood, is now 

operating the Silk Screen Studio wîth her 

husband Albert in Andover. She mixed 

paints and did designing at the Disney 

establishment, where she put in a lot of 

work especially on "The Three Little Pigs." 

The 13th annual New Hampshire edition 

of the Manchester Union Leader, published 

August 2 and containing 108 pages, 

included an item pointing out that the 

first New Hampshire movie theatres were 

opened in Manchester and Concord and one 

or two other communities in 1906, when 

the admission price was five cents. It was 

also recalled that "The Masked Menace," 

starring Jean Arthur, was filmed by the 

Pathe Film Co. in Berlin, N.H., in 1927. 

Movie players are still coming into New 

Hampshire to make personal appearances 

at summer theatres. Appearing in "Susan 

Slept Here" at the Lakes Region Playhouse 

in Gilford wêre Don De Fore, whose latest 

movie is "The Facts of Life," with Bob 

Hope and Lucille Ball, and Sandra Church, 

who made her motion picture debut in 

"The Ugly American" with Marlon Brando. 

At the new China Dragon Playhouse in 

Hooksett, a Broadway Equity cast that appeared 

in "Bus Stop" included Vernon 

Washington, who played with Paul Newman 

and Jackie Gleason in "The Hustlers." 

VERMONT 

T)owntown theatre operators in 

Montpelier 

are watching to see what the effect 

will be on their boxoffices as a result of the 

changeover from Friday to Thursday night 

as the big downtown shopping time. Businessmen 

and customers alike were pretty 

well agreed on these points: «1) It should 

be one night or the other as switching 

around is confusing: i2> there should be 

night shopping once a week: i3i Thursday 

night shopping should be given a fair trial. 

L&G Booking 'Mad World 

HARTFORD- Connecticut will see Stanley 

Kramer's "It's a Mad, Mad, Mad. Mad 

World" by early winter, it was announced 

following a Cinerama Theatre meeting 

chaired by Arthur Lockwood, president of 

Lockwood & Gordon Enterprises. 

Jonnautc 


Large Cora 

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2JE-2 BOXOFFICE :: August 12, 1963

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MAINE 

piremen were called recently to battle a 

woods fire at the rear of the Lewlston 

Drive-In on the Sabattus road. Lewiston. 

Engine crews checked the blaze before it 

had a chance to develop into a major fire. 

Renald \\. Bolaneer. manager of the Lisbon 

Dnve-In in Lewiston. has admitted he 

is "thinking about" being a candidate for 

Ward 6 member of the Lewiston board of 

aldermen. He indicated he would not make 

his decision until fall. The next city election 

will be held In November, when the 

present Ward 6 alderman. Paul A. Couture, 

is believed likely to seek re-election. 

After being operated for 55 years as a 

vaudeville, movie and stock company house, 

the Civic Theatre in Portland is due to 

close Tuesday il3i. Mrs. Barbara Roderick, 

who managed the theatre for its owners, 

the Zeitz circuit of New Bedford. Mass., 

reported that the 1.355-seat establishment, 

which featured first-run films, "just was 

doing no business." 

Maine Drive-In Initiates 

1st Regional Swap Event 

SACO. ME.—In what is believed to be a 

regional "first." the Saco Drive-In is advertising 

a Saturday and Sunday Swap-A- 

Rama. patrons being invited to serve as 

their own auctioneer, from 9:30 a.m. to 

4:30 p.m. 

The plan, putting the drive-in facilities 

to use during daytime hours, enables the 

area populace to either auction off or 

swap goods. While these activities are in 

progress, the drive-in's snack bar is open. 

Admission? One dollar per car. 

ENDLESS 

BURNS THE ENTIRE 

POSITIVE ROD 

Save Carbon Cost 

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settcfine 

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THEATRE 

STREET ADDRESS 

Healthy Economic Growth 

In Southeastern Conn. 

NEW LONDON—The southeastern Connecticut 

economic growth, fed by "vitamins," 

such as completion of Interstate 

95, planned expansion by transportation 

and other major industries, and projected 

new recreational facilities, will top even 

ihe 1962 business record by the end of 

1963. according to the New London area 

Chamber of Commerce. 

The seven-town market area reached 

the highest peaks in history in 1962 in 

NEW HAVEN 

total jobs, bank deposits and retail sales. 

j^ve Jacobson, who operates the 

TOWN ZONE STATE 

NA'Ê 

first-run 

Warner, Torrington, was public relations 

and publicity chairman for the first 

annual Arts Festival sponsored by the Torrington 

Chamber of Commerce and other 

interested groups August 5, 6. 

Paramount's "Come Blow Your Horn" 

continues to amaze even the most optimistic 

trade sources in the territory. Henry 

Germaine. branch manager, notes that the 

Frank Sinatra starrer Is holding over to 

standing room only business in big and little 

situations. Paramount's "A New Kind of 

Love" was sneak-previewed the other night 

at the downtown Paramount here by James 

Darby in New England Theatres. 

Jo Yoiunatz, manager of the Lockwood 

& Gordon ToiTington Drive-In. ran a personal 

endorsement type ad for MY Films' 

"Damaged Goods." playing its Litchfield 

County premiere. Margaret Mortensen, 

Stanley Warner Capitol. WUlimantic. handled 

a similar approach for Warners' 

"Spencer's Mountain." In addition. Mis. 

Mortensen extended an invitation to all 

Spencers to be guests of the theatre. Identification 

had to be presented at the boxoffice. 

Franklin E. "Fergie" Ferguson, general 

manager of Bailey Theatres, has added a 

"live" attraction to the Whalley "Lawrence 

of Arabia" schedule on Fridays. Saturdays 

and Sundays. Eleanor Ronelle perfoi-ms 

organ melodies before the screen shows, 

through courtesy of a New Haven organ 

company. 

D Send 

^ 

POSITION 

D 3 yeors for $7 

InYoice 

BOKOfFICI THE NATIONAL FILM WEEKLY 52 issues a year 

825 Van Brunt Blvd., Kansas City 24, Mo. 

I 

'Birdie' 

HARTFORD 

perakos Theatres vice-president and general 

manager Sperie P. Perakos has announced 

a drop in admission prices for Columbia's 

"Lawrence of Arabia," now in an 

extended Elm Theatre engagement. The 

evening performance adult charge is now 

$1.50, matinee admission is $1.25 and children 

are admitted for 75 cents at all times. 

The previous top of $2.50 is in effect for 

Saturday nights only now. The $1.50 

charge replaces the former $1.75 level. The 

children's charge previously applied to 

matinees only. 

James Paris, formerly with Connecticut's 

Norma Film Productions in an executive 

capacity, writes that he has completed 

the Athens shooting on "Brother Anne," 

with a screenplay by Prof. John Norman of 

Connecticut's Fairfield University. Producer 

Paris has proved most versatile—he 

plays the part of a priest in "Brother 

Anne." U.S. distribution plans are yet to 

be resolved. Paris was producer of Norma's 

"Antigone," now being distributed via Ellis 

Films, New York. 

Bob TirreU, Lockwood & Gordon district 

manager, has named James E. Young as 

manager of the East Hartford Drive-In. 

The post, vacant in recent months, had 

been temporarily filled by Tinell. At the 

same time, Tirrell and Bill Daugherty, 

L&G Connecticut division manager, expect 

to announce a replacement for Charles 

Shaw, Cine Webb manager who resigned recently, 

in the near future. Bill Montgomery 

of the L&G Cinerama Theatre staff is 

serving as temporary replacement. 

AIP exploitation man Art Moger set up 

long-distance phone interviews with James 

H. Nicholson and Annette Funicello for 

Allen M. Widem. Hartford Times, ahead 

of "Beach Party." Joe Mansfield. UA. performed 

a like task with Robert Stack of 

UA's "The Caretakers." 

New Haven Loew's College 

Celebrates Renovation 

NEW HAVEN — Marking reopening 

Loew's College after an extensive remodeling 

program. Manager Sid Kleper hosted 

area dignitaries and personalities, among 

them top disc jockeys and recording stars. 

Columbia's "Bye Bye Birdie was the opening 

screen attraction. 

" 

Loews Theatres, owner of the College, 

has dropped the name Poll from the theatre's 

identification, which from now on 

will be known simply as Loew's College. 

Hit in Groton 

I 

GROTON. CONN.—Ed O'Neill, operator 

of the Bridge Drive-In. reported Columbia's 

"Bye Bye Birdie " is his theatre's smash 

I 

I 

I hit of 1963. 

Starts 

'Zombies' Filming 

STAMKOHI). CONN.— The Inzo Corp. has 

.started filmiiig here on "The Invasion of 

the Zombies." 

Study Haverhill Renewal 

HAVERHILL A $15 million downtown 

parking program is being studied by urban 

renewal authorities. 

of 

lyre-4 

BOXOFFICE August 12, 1963

Lines at Boxoffices 

For Montreal Films 

MONTREAL—Leading motion picture 

theatres here enjoyed very good business 

as interest mounted with the approach of 

the Montreal International Film Festival. 

The movies at the various first-run theatres 

were of especially fine calibre, including 

"Cleopatra" at the Alouette Theatre, 

"Lawrence of Arabia" at the Seville, 

"The Longest Day" at the Capitol and 

"How the West Was Won" at Cinerama's 

Imperial. Attendance, especially at St. 

Catherine street, was good. On many occasions, 

lines of patrons extended far from 

the various boxoffices. 

Alouette Cleopatra (20tti-Fox), 6th wk Excellent 

Avenue What a Whopper (SR), 2nd wk Good 

Capitol The Longest Day (20th-Fox) Excellent 

Cinema Place Ville Marie The Four Days of 

Naples (MGM), 4th wk Good 

Dorval (Red Room) The Wrong Arm of the 

Law (Cont'l) 

Good 

Dorvol (Salle Doree) Boccaccio '70 (SR) Good 

Imperial How the West Was Won (MGM- 

Cinerama), 18th wk Excellent 

Kent Boccaccio '70 (SR) Good 

Loew's Call Me Bwano (UA), 2nd wk Good 

Palace Donovan's Reef (Para) Good 

Seville Lowrence of Arabia (Col), 19th wk. Excellent 

Snowdon Love and Lorceny (Astral) Good 

Westmount Shadows (SR) Good 

"Thrill of It AH' Pleases 

Toronto Movie Patrons 

TORONTO—The midsummer lineup of 

product for Toronto's key theatres had 

only one new picture, "The Thrill of It 

All," which grossed nicely at Loew's. The 

top boxoffice performer of the week continued 

to be "Cleopatra" at the University, 

where it rounded out an excellent sixth 

week. Both "The L-Shaped Room" at the 

Hyland and "Irma La Douce" at the Uptown 

held for a third stanza and kept a 

good pace. 


Carlton The Great Escape (UA), 5th wk 100 

Eglinton How the West Was Won (MGM- 

Cineramo), 19th wk 100 

Hollywood Bye Bye Birdie (Col), 6th wk 100 

Hyland The L-Shaped Room (Col), 3rd wk 105 

Imperial The Longest Day (20th-Fox), 2nd wk. ..105 

Loew's—The Thrill of It All (Univ) 110 

Tivoli Come Blow Your Horn (Para), 6th wk. ..105 

Towne Murder at the Gallop (SR), 4th wk 1 00 

University Cleopatra (20th-Fox), 6th wk 130 

Uptown Irma La Douce (UA), 3rd wk 105 

Attendance Still 

Strong 

Despite Vancouver Heat 

VANCOUVER—The two long-run roadshows, 

"Lawrence of Arabia" and "How the 

West Was Won" were both still doing solid 

business despite public exposure here for 

around four to five months. The area was 

in the grip of a heat wave that made outdoor 

attractions, such as parks and seashores, 

appealing. Even so, most of the 

first-run programs here were doing exceptionally 

good summer business. 

Capitol Spencer's Mountain (WB), 4th wk Good 

Odeon Lawrence of Arabia (Col), 20th wk. Excellent 

Orpheum It Happened ot the World's Fair 

(MGM) 

Average 

Paradise The Great Escape (UA), moveover, 

5th wk Good 

Stanley Cleopatra (20th-Fox), 4th wk Good 

Strand How the West Wos Won (MGM- 

Cinerama), 17th wk Very Good 

Studio The Wrong Arm of the Law (SR), 

5th wk Good 

Vogue Bye Bye Birdie (Col) Average 

'Lawrence' in 27th Week 

TORONTO—Transferred from a 22-week 

engagement at the Carlton, "Lawrence of 

Arabia" registered its 27th week in Toronto 

at the Fairlawn while the Park ran a ninth 

week here with "Hud," following its downtown 

run at the Imperial. 

Participation of 20th Century-Fox 

Enhances Montreal Film 

MONTREAL— "The Leopard," winner of 

the Golden Palm at this year's Cannes 

Festival, opened the Montreal International 

Film Festival at Loew's Theatre Friday 

evening 1 2 1 

The showing of "The Leopard," directed 

by Luchino Visconti and starring Burt 

Lancaster, Claudia Cardinale and Alain 

Delon, marked the North American premiere 

of the film, which is being distributed 

by 20th Centm-y-Fox. It also marked a step 

forward for the Montreal film festival. 

This is the first time that a major U.S. 

film company has officially participated in 

a North American film festival. 

The recognition given by 20th Century- 

Fox was declared by all to greatly enhance 

the prestige of the Montreal festival among 

such world film events. 

As the Montreal festival got going—at 

the time of writing—the motto of it could 

well have been "something for everyone." 

There are abstract experimentals for the 

sophisticates and the arty. There is "Haraki" 

for those who want action. And there 

are a good number of films for the children, 

arranged for by Roch Demers of the 

Festival organization. He is in charge of 

the festival's first full-scale program for 

children. Demers had just returned from 

a six-day visit to the Children's Film 

Festival in Venice, Italy, where he handpicked 

two complete programs for the 

younger film patrons. There is a Russian 

full length film, "Wild Dog Bingo," and 

a Bulgarian short with commentary in 

Correction: Ontario Circuit 

Not Owned by Joe Dydzak 

TORONTO—A report in the July 8th 

issue of Boxoffice, from its Toronto correspondent 

on the acquiring of the Delta, 

an indoor theatre at Hamilton, by Joe 

Dydzak was in error in saying he owns and 

operates a drive-in cuxuit in Ontario. 

The corrected information is that John 

Dydzak sr. is and always has been the president 

of the Dydzak Drive-In Theatres, 

which has its headoffice in Hamilton. A 

letter from this company also pointed out 

that Joe Dydzak is no longer with Dydzak 

Drive-In Theatres by which he had been 

employed as buyer and booker. 

Toronto Summer Festival 

Has Another Good Week 

TORONTO—The Summer Film Festival 

continued at the International Cinema 

with the playing of Chaplin's "A King in 

New York" and "Eighth Day of the Week." 

One studio of the Little Cinema had a revival 

program in "Jezebel" and "Mildred 

Pierce" while the second studio took a third 

week with "School for Scoundrels." 

The New Yorker Cinema found "Yojimbo" 

from Japan was good for a second 

week and the Savoy had plenty of action in 

"The Invincible Gladiator" and "The Giant 

of Metropolis." 

"The Traitors," an Ello production for 

Universal release, stars Patrick Allen, 

Jacqueline Ellis and James Maxwell. 

Festival 

French. The children's portion of the festival 

program also includes a selection of 

seven short subjects, including films from 

Japan, Bulgaria and Canada. 

Demers, who has for some time been a 

strong advocate of motion pictures for 

children, has some definite views on the 

subject. 

Films for youngsters should be recreational," 

he declares. "Education is for the 

classroom. Children should be able to enjoy 

movies at their leisure like everyone 

else." 

His current preoccupation is to open a 

complete local and national market for 

children's films. 

"I feel that motion pictures, geared for 

children under 12 years of age, should be 

run all year round. Next year, we plan to 

have at least six such features running continuously," 

he said. 

Asked about the Hollywood productions 

now being shown to youngsters, Demers 

said, "Walt Disney is not for children." 

He added, "It won't be long before we 

have a worldwide distribution of Canadian 

children's films. Canada is still a mysterious 

and very attractive country to many 

Europeans. A film set in Canada was an 

astounding success at Venice a few years 

ago. 

"In addition, children's films are much 

easier to distribute. There is not nearly as 

much competition from the United States," 

he explained. 

The festival ended August 11. 

New Airer Announced 

For Ottawa District 

OTTAWA — Construction of a drive-in 

theatre in this area has been announced by 

Robert E. Maynard, president of Queensway 

Holdings, Ottawa. The new airer is to 

be located on a 17.6 acre-site on the Montreal 

road, east of the city at the Queensway 

Interchange. Planned capacity will be 

800 cars. 

Maynard has been proprietor of the 

Somerset in the downtown business district 

since October 1961 and active as a theatre 

manager for some 25 years. 

Tauries Budgets $675,000 

For First Feature Film 


HOLLYWOOD — Tauries 

Productions, 

newly formed by Peter Brown, actor; Edward 

Houston, production executive, and 

Arthur Silber jr., business manager, will 

start production on a screenplay titled 

"Fame." A budget of $675,000 will be spent 

at Producers Studio facilities and locations 

in Las Vegas, with release through Crown 

International Pictures. 

Six Negro actors are to be used, along 

with a Negro makeup artist and a Negro 

costumer. The producers have promised to 

donate a share of profits to the NAACP, 

CORE, the Urban League, Southern Christian 

Leadership and the United Negra. College 

Fînd. Brown is vice-president of the 

Beverly Hills-Hollywood NAACP. 

BOXOFTIGE August 12, 1963 E-1

MONTREAL 

Jfan-Pieire Desmarais, president of Select 

Films, was host at two press conferences 

held at the Prance Film Co. St. 

Denis Theatre and at the Cinema de Paris 

In Quebec City. The conferences were held 

Just prior to the official opening of La 

Grande Semaine du Film Francais at both 

the St. Denis here and at the Cinema de 

Paris in Quebec City August 1. At the wellattended 

press conference, one of the feature 

films of the French film affair, "Les 

Bonnes Causes," starring Pierre Brasseur 

and Marine Vlady, was previewed. 

Bill Lester and George Destounls of United 

Amusement Corp., spent one day in Toronto 

on business. UAC is now in the process 

of installing an air-conditioning system 

In its head office on Monkland avenue . . . 

William Deveault, assistant secretarytreasurer 

at United Amusement Corp., was 

on a one-week holiday . . . Don Drisdell, 

booker, was vacationing in New Brunswick 

and on the coast of Maine . . . United 

Amusement Corp. is proceeding apace with 

its very modern twin-cinema houses in 

a shopping center at neighboring Ville d' 

Anjoy. The opening of the two-house 

cinema is scheduled for late September 

or early October. 

Reported on summer vacations: Prank 

Brennan, manager of Le Parisien Theatre, 

St. Catherine Street West French-language 

outlet, at Edmundston, N. B., and S. Vezlna, 

manager of Cinema Place Ville Marie, 

taking a one-month holiday motoring in 

Canada. Vezina is temporarily being replaced 

by Johnny Charron . . . E. D. W. 

Cohen of the York will devote his time at 

both the York and the Place Ville Marie 

Cinema as assistant to Charron. 

Others reported enjoying summer vacations: 

Lise Bertrand. office member at 

Paramount, motoring to the Gaspe peninsula; 

Denyse Poirier. secretary at Quebec 

Cinema Booking, on a motor trip: Marie 

Tanguay. secretary to Georges Arpin of 

France-Film, to Anticosti Island: Mrs. 

Reine Laporte, secretary. Atlas Films, to 

Cape Cod with her husband; Mrs. Lorraine 

Robinson, Warner Bros., on a motor trip: 

Maurice Fontaine of L' Affiche Prancalse, 

to the Laurentians; Mrs. Paulo Angelescu! 

secretary at 20th Century-Pox, to the 

Maine coast with her husband; R. Chevalier, 

superintendent of shippers at Associated 

Screen Industries, to the Laurentians; 

Joe Pollon of Columbia Pictures, on 

a motor trip; A. Gerard, shipper at France 

Film, to Quebec City and then to the U.S, 

Gordon Lightstonr, manager at 20th 

Century-Fox, was rcjwrtcd on the sick list. 

recuperating at home . . . Michel Prank! 

Prompt fheofre service

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VANCOUVER 

f^hestiT Frccdnian, Canadian advanceman 

for distributors, was in from Toronto to 

promote a roadshow playing at the Queen 

Elizabeth Theatre. He looked up his old 

friend Ivan Ackery of the OiTJheum before 

leaving for Calgary. 

The Vancouver International Amateur 

FUm Festival, limited to 16mm films or 

8mnr films blown up to 16mm size, will be 

held next year . Hope and Bing Crosby 

are in British Columbia on their amiual 

fishing trips. A local paper reports that 

Bing is buying one of our B.C. islands for 

his very own. 

A special meeting was held by projectionists 

local 348 August 1. The subject 

was legalized Sunday movies, passed by a 

big majority at the last election. It is said 

that Sunday mo\1es should be in effect by 

September, providing the circuits and the 

unions can come to a satisfactory deal regarding 

wage scales, etc. At present the two 

sides are so far apart in their views Uiat it 

may be a long time before we see Sunday 

movies on all British Columbia screens. 

Janet Bach, cashier at the Odeon, is back 

In the boxoffice after being hospitalized for 

surgery . Dieringer, 70, projectionist 

at the Dominion Theatre, dropped dead 

while at work. He had been on the ailing 

list for a long time . Lorimer, fonner 

Famous Player manager here and now in 

charge of the State Theatre, Long Beach, 

Calif., left for his home after an enjoyable 

vacation here. 

. . . 

. . 

Jack Stewart, Dominion, is on vacation 

Bob Harris, Paradise Theatre, holidayed 

In Portland . Night clubs here are bringing 

in motion picture stars to stay in business. 

Jane Russell and Connie Haines are 

current attractions; last week, George 

Bums, Dorothy Provine and Han-y Belafonte 

were the live attractions at night 

spots, giving motion pictui'es considerable 

opposition. 

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Locales Shot in India 

For 'Vanegan's Horn' 

From Wcitcrn Edition 

HOLLYWOOD—Frank Ferrin, for several 

years associated with Uic Government 

of India as a freelance produccr-dlicclor in 

feature film production, is at work here 

polishing his latest project, "Vanegan's 

Horn." 

Ferrin secured 75,000 feet of location 

footage for this feature over the last six 

years, locales ranging from Calcutta to the 

northeastern section of Assam province. 

Emerson Yorke, executive on the picture, 

advises that the William Morris Agency is 

handling a specialized package deal for 

major studio completion of "Vanegan's 

Horn," including a director and as yet unnamed 

male and female stars. 

TORONTO 

The film industry lost a valued veteran 

and outstanding personality in the 

death here of Frank Lewis Vaughan. long 

prominent as an officer of Rank Film Distributors 

of Canada, whose survivors were 

his wife in Toronto and two sisters in Calgary. 

Typical of his human interest was 

the request that, instead of floral remembrances, 

that donations be made to 

Canadian Picture Pioneers Benevolent Fund 

of which ho was a trustee. 

Information received in Toronto was 

that the 18th annual picnic of the Winnipeg 

motion picture employes w'as highly 

successful. The Sunday picnic was under 

the direction of Ross Campbell and his 

committee. 

Toronto's Piccadilly Club, of which Gerald 

Peters was managing director, was 

closed August 1 and bankruptcy proceedings 

have been taken by two creditor.s. 

Peters is a former manager of the Odeon in 

downtown Toronto. 

At the annual meeting here of Seven 

Arts Productions, of which Louis Chesler 

is board chairman, all directors were reelected. 

The president, Eliot Hyman of 

Westport, Conn., told the shareholders that 

Seven Arts has a 10 per cent equity in 

the picture, "Cleopatra." 

Sales of television and radio sets in 

Canada showed a substantial gain in May, 

it was reported by the Electronics Industries 

Ass'n of Canada. Television sales 

to dealers totaled 28.468 for a gain of 34.1 

per cent over the 1962 month while radio 

set sales rose by 30.2 per cent. 

"The Man From the Diners' Club" had a 

run of seven days on the Trans-Canada 

Telemeter system in suburban Etobicoke, 

the fee being $1.25. Two Restricted Entertainment 

pictures, "Sweet Bird of Youth" 

and "Plea.se, Not Now!", had shorter engagements 

on other channels at $1. 

Alf Smith, Western Theatres booker at 

Winnipeg and his wife have returned from 

an overseas trip. They visited with relatives 

and friends In Europe whom they had not 

.seen for years ... A Toronto visitor from 

Hollywood was Herman King, one of three 

brothers who produced "Captain Slndbad" 

for MOM, which is to open here shortly. 

Herman expre.ssed the view that producing 

opportunities for the film Industry were 

showing real Improvement, 

OTTAWA 

The prospect has been reported for Cornwall 

of a pay TV installation by 

Trans-Canada Telemeter of Toronto, which 

is headed by Eugene Fitzglbbons. Engineers 

have made a survey of the Cornwall area, 

which already has Cornwall Cable Vision 

1961, an operation of Famous Players Canadian 

Corp. London, Ont., is also mentioned 

for Telemeter expansion. 

The neighborhood Mayfair in Ottawa 

South announced the dropping of its matinee 

performances last Sunday. This theatre 

has been featuring Italian-language 

film programs on Sunday nights only. 

Mitchell Franklin, formerly of Ottawa, 

and now of Franklin & Herschorn. Halifax, 

purchased the Cornwallis Inn at Kenlville, 

N, S., from the Canadian Pacific Railway, 

as an addition to their theatre and hotel 

operations. Joe Franklin, the late father 

of Mitchell, had theatres in Ottawa. 

Exhibitors on the Ontario side of the St. 

Lawrence Seaway are meeting additional 

competition from theatres in northern 

New York. The Massena and 56 Auto Theatre, 

both of Massena. N. Y.. are using display 

advertising space in the Cornwall 

Standard-Freeholder to attract Canadians. 

Ernie Warren of the Elgin secured a fifth 

' 

week on "The Great E,scape at the 

Little Elgin "The Wrong Arm of the Law" 

was held for a fourth week in the hot and 

humid weather. 

Songs of 10 Companies 

Recorded by Preview 


HOLLYWOOD—Jim Holt. 

Preview Records, 

has been very happy lately with the 

full page ads appearing in the trades and 

with the amount of cooperation he is receiving 

from the studios. Designed to play 

at the theatre during intermissions, the 

service is sold to theatres at a nominal cost 

of $1.50 per week per record on a rental 

basis. National Screen Sen'ices handles 

distribution through its exchanges. 

The ten distributing companies wltli 

.songs listed are Allied Artists. AIP. Columbia, 

MGM. Paramount, Warner Bros.. Universal, 

United Artists and two others. i 

Young Holt, a disc jockey in Los Angeles 

some years ago. had also developed other 

products such as screens, answering service 

with stars and other items. He has surrounded 

him.self with creative talent in 

the industry, and other products are scheduled 

for fall. 

New Theatre Film Firm 

From Western tUMio'l 

HOLLYWOOD — Tom Kennedy has 

formed T-K Productions to package Independent 

films for release to theatres. 

Kennedy is presently appearing on television 

as ho.st of a netw'ork .show. 

Walter Abel Cast on TV 

From Wcvtern Edition 

HOLLYWOOD—Walter Abel has been 

cast In a TV picture for Columbia's Screen 

Gems, marking the first time In ten years 

that he has appeared In the medium. He 

will be seen In an episode of "The Farmer's 

Daughter," titled "An Enterprising Young 

Man." 

K4 BOXOFFICE :: August 12, 1963

I 

teenagers 

« ADLINES & EXPLOITIPS 

• ALPHABETICAL 

INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANDISING IDEAS 

i 

i 

THE GUIDE Toll BETTER BOOKING AND B U S I N E S S - B U I L D I N G 

.ots of Fright and Fun Stunts Add 

i 

Jp to Success for 

A well-organized campaign of many 

irts built up the horror twin bill of 

(Verewolf in a Girls Doraiitory" ("Ghoul 

I School") and "Corridors of Blood" to a 

âl screamy opening at the Fox Theatre in 

akland, Calif.! 

The main promotions put over by Jack 

lacDougall, manager of the Fox Oakland, 

id Camile Barnes, publicist, were: 

• A Safety Slogan contest. 

• A Monster contest on stage. 

• Standby ambulance in front of the 

leatre during opening weekend with sign 

•oclaiming "shock" treatment available. 

• Cashier dressed as nurse gave away 

Aferewolf Cocktails" for immunity. 

-OW TO BE A WEREWOLF! 

• Numbered handbills giving "Instruc- 

'ons on How to Become a Werewolf" 

anded out to patrons in advance with 

Dtice that "lucky" numbers would be 

jsted in boxoffice opening day and win- 

3rs could claim free "monster" hobby kits. 

• Display set up at a local record shop 

ith tiein on record, "The Ghoul in 

;hool," and film. 

• Doorman dressed in gorilla outfit. 

• Artist was on hand Saturday sketchg 

monsters for the children and doing 

)rtraits of passersby for added interest. 

The theme of the slogan contest directed 

was "Keep horror off the 

reets and on the screen." Contestants 

ere invited to enter safety slogans of 25 

ords or less using the title or subtitle of 

lie of the films. Nelson Bros., local Honda 

ealers, were contacted and donated a new 

ionda for the winner in exchange for a 

isplay at the theatre and a trailer on the 

creen. 

'V COVERS STREET STUNT 

Posters, ad mentions, newspaper write- 

.ps, the trailer and entry blanks were also 

istd to stir up interest. Besides this a speial 

street stunt was staged, which was 

overed by the local TV news station. The 

^finning entry was submitted by Margaret 

/erner of San Francisco, who sent in the 

.ollowing slogan: 

Don't be a 'Ghoul in School' 

Don't be a Fool. 

Drive Safely 

And Finish School! 

Judges were members of the local press 

tnd police department. The local radio 

.tations cooperated by giving free spots as 

Twin Horror Bill 

a civic service because of the safety tiein. 

The monster contest was publicized in 

much the same way. The theatre announced 

through writeups in local papers, 

ads and posters that anyone dressed as a 

"monster" would be admitted "free" on 

opening night and could appear in a contest 

on stage. 

Approximately 20 monsters entered the 

contest. Mara David and Tom Sinclair, 

who came as Vampira and Son, were declared 

winners by local deejays and a 

panel of teenage girls. The prizes awarded 

by Manager MacDougall, included $15 in 

cash, dinners, Elvis Presley record albums, 

"The Ghoul in School" record and "Do-It- 

Yourself Werewolf Kits" and passes. 

As a special publicity for the monster 

contest, a local impersonator made phone 

calls to a popular deejay on a live telephone 

interview show and in a Karloff 

voice discussed the contest, inviting all his 

"little monsters" to attend. 

TEENERS ON TV HELP 

Eight teenagers appeared on the local 

Al Collins TV program to plug the contest 

and the film. The four girls and four boys 

were introduced at the beginning of the 

show, and they presented a "Do-It-Yourself 

Werewolf Kit" to Al, which he displayed 

and discussed in connection with the film. 

Pretty Frances Parker, cashier, in a bikini outfit, 

and Jack Farmer, doorman, in a gorilla getup, did 

a horror bit for a twin chiller bill at the Fox in Oakland, 

Calif, hiere police officer Jim Keegan rescues 

t-he bikini damsel from the gorilla. 

Then the girls took the boys off screen and 

brought them back made up as "monsters" 

who would be in the contest. The contrast 

was amazing. 

Finalists in a "monster contest" line up for the awarding of prizes by Monager Jack MacDougall on the 

stage of the Fox Theatre in Oakland, Calif. A couple made up as Vompira and Son, second from left, 

won first prize. 

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tOXOFFICE Showmandiser :: Aug. 12, 1963 — 125

Exhibitors Supply Key Local Angles 

To Company Campaign on Terrified 

Hearse and "undertaker," top photo tour San Diego 

OS ballyhoo for the premiere of "Terrified." Bottom, 

Tracy Olsen, star of the film, helps distribute 

'Terror Test" registration cords ot a San Diego 

supermarket. 

Supernatural Search 

In Behalf of 'Haunting' 

Less than ten days after MGM launched 

its unusual Search for the Supernatural 

in behalf of "The Haunting," well over 

500 accounts of supernatural occurrences 

had b«en received at the MGM office in 

New York. This new approach in picture 

advertising and promotion was 

launched June 27 via 25 major newspapers 

across the nation. The advertisement asked 

for accounts of persons who had seen a 

ghost, lived in a haunted house, read another 

person's thoughts or witnessed any 

form of supernatural phenomena. 

Leading parapsychologists who are working 

with MGM consider this an unprecedented 

response and feel that the majority 

of the letters "are authentic and 

have a valid basis." The letters are being 

evaluated for possible utilization in the 

advertising campaign for "The Haunting" 

and also as the basis of a new study of 

the supernatural in America. 

Wide interest in the Search for the Supernatural 

has been expressed by newspapers, 

magazines, radio and television stations. 

WINS in New York City devoted a 

full hour to the search July 5, featuring 

interviews with star Julie Harris, parapsychologlst 

Dr. Nandor Fodor, and two 

of the persons who responded to the advertisement. 

Make Like Skin-Divers 

MakiiiK lik

Theatre Manager Enters His Fast Lady 

In Motor Rally Sponsored by Producer 

Vi Done, sales manager, and Bernard Mack, presideni- 

of Fi mack Trailer Co., Chicago, are shown 

listening to the first phone order received on the 

firm's new electronic phone order system. System 

permits exhibitors to phone in rush orders after 9 

p.m. when low phone rates are in effect. A call 

to Chicago from San Francisco or Miami Beach is 

90 cents, from New York is 75 cents and most 

midwest points are about 50 or 60 cents. Filmack's 

night number is 312 HArrison 7-3398. 

'Great Escape' Surge 

Aided by POW Stories 

Capacity business greeted "The Great 

Escape" when it opened at the Laurelhurst, 

fine suburban theatre on the east 

side of Portland, Ore. 

The next day, on the Poui'th of July, 

Manager Chet Beale pulled the second feature 

In order to accommodate two lines 

of patrons lined up outside the theatre 

for more than a block. He had no idea the 

response would be so great. 

Earl Keate, UA publicist, and Beale had 

enlisted the aid of the Portland Journal 

entertainment editor to find former Allied 

prisoners of war who had been in Stalag 

Luft in, the German POW camp from 

which the "great escape occurs." The 

Journal entertainment rounded up six, and 

on Monday, two days before opening, he 

ran two photos and a lengthy story based 

on experiences of the six POWs. 

This publicity for the true story of the 

film apparently touched off the sm-ge of 

patrons. 

Oldtime Frontier Group 

In Albany for The West' 

David Weinstein, manager of the Hellman 

Theatre at Albany, N.Y., promoted a 

tieup with Frontier Town near Schroon 

Lake, under which an old-fashioned stage 

coach with horses and cowboys were on 

hand to greet patrons at the premiere of 

"How the West Was Won." The unit, 

which was vanned to Albany, also made 

appearances at shopping centers, where 

"West" children's tickets, costing 90 cents 

were advertised. Schine-owned radio station 

WPTR was one of the outlets tied into 

this promotion at Stuyvesant Plaza Center. 

Weinstein climbed on one of the horses, 

for a "theme" photograph. 

"Godzilla' in 41 Theatres 

"King Kong vs. Godzilla" opened in 41 

Chicagoland theatres to top business following 

a campaign by Ben Katz, Universal 

publicist. 

BOXOFFICE Showmandiser : : Aug. 

Denis Cave, manager, and assistant J.H. 

Storer of the Super Cinema at Oxford in 

the South Midlands area of England obtained 

excellent publicity mileage for "The 

Fast Lady" when they got an entry in a 

producer-arranged motoring competition. 

A "Fast Lady" motoring rally arranged 

at Pinewood Studios by the Rank Organization, 

with the Regent Oil Co. as a 

cosponsor, was scheduled for the Sunday 

prior to the Super Cinema opening of the 

film. The Pinewood rally was primarily 

for film stars, producers and film business 

people, over a 60-mile course. 

The Regent company put up a Triumph 

Vitesse 6 "and 40 fabulous other prizes 

in a 'Fast Lady' public contest" in which 

entrants were invited to get their contest 

forms at all Regent oil stations and garages. 

The rally was a producer promotion 

but Cave was able to get his theatre "into 

the act," first by getting the BMC factory 

to provide a Morris 1100. Then the 

Super Cinema showmen lined up "pop" 

star Dickie Valentine to be navigator, and 

Arthur Merrett, international rally driver, 

to race the Morris 1100. Also, it was made 

sui-e that the art editor and film critic 

of the Oxford Mail were on hand. 

The Oxford Road Safety Committee also 

participated in the rally. 

The Super Cinema's Morris 1100 was 

able to finish only in the 23rd position, 

but the motoring enthusiasts throughout 

the area knew it was in the race promoting 

the opening of "The Fast Lady," as 

national as well as local papers covered 

the rally. 

Cave and Storer sold a half-page co-op 

page in the Oxford Mail which featured 

a Pinewood Studios picture of Graham 

Hill, the champion racing driver starred 

in the film, and a long interview with him. 

Displayed in the Super lobby were a Mor- 

Denis Cave of the Super Cinema at Oxford is seen 

in top photo at Pinewood Studios near London with 

his "Fast Lady" ra'ly team, consisting of Arthur 

Merrett, driver, and Dickie Valentine, "navigator," 

and their wives. At left is Sue Danniman, and next 

to her is Cave. Bottom picture. No, it's not a 

petrol (or gasoline) station; it's a Regent Oil Co. 

disploy in the Super lobby, which includes past and 

present car models. 

ris convertible and a full Regent Oil Co. 

display which included two of the company's 

gasoline pumps. 

'Mountain' on TV Show via Premiere Tape 

For "Spencer's Mountain" at the Hiland 

Theatre in Albuquerque, Manager Doug 

Speakerman obtained a lot of free plugs 

on a local television station as the result 

of the friendship of one of the station 

announcers with Heni-y Fonda of the film. 

Stretch Scherer, who does a weekly onehour 

live interview-type show on KGGM- 

TV, attended the world premiere of the 

film in Jackson Hole, Wyo., and renewed 

acquaintance with Fonda, with whom 

Scherer had worked in Little Theatre 

productions in the past. 

At the same time, Scherer did sound-on 

film interviews with several of the stars 

and other film folk—Fonda, Maureen 

O'Hara, James MacArthur, Mimsy Farmer 

and director Delmar Daves. These were 

used by Scherer on his weekly Coffee 

Break show on the Tuesday afternoon preceding 

the opening of "Spencer's Mountain" 

at the Hiland. 

On top of that the station used 16 promotion 

announcements telling of the interviews. 

The theatre did a cross-plug by 

placing a 40x60 board in front of the 

12, 1963 — 127 — 

theatre. 

An unusual twist to the whole thing 

was the fact that Scherer was so busy 

obtaining the taped interviews with film 

folk during the world premiere at Jackson 

Hole that he didn't get a chance to view 

the film there. 

As a result, he caught the premiere in 

Albuquerque and then managed another 

plug on his show the following week. 

Second Ladies Day Added 

The Clark Theatre, Chicago, has added 

Wednesdays as its second Ladies Day to accommodate 

its many feminine film fans. 

On Wednesdays and Fridays all women, 

alone or escorted, are admitted for 25 cents. 

A Four Weeks Series 

Ten merchants at Herkimer, N. Y., sponsored 

a four-week kiddy vacation series at 

the Liberty Theatre, managed by Jake 

Weber.

. . Gene 

. . See 

> ^» 

LRAMA 

lor] 

IX 

1111 , -P'^^rt 

fi. 

Midgets, Castle on Tour for 

In keeping with the 

important development 

in motion picture cinematography 

the adaptation of a Cinerama full-length 

feature for conventional 35mm projection^ 

Phil Brochstein. publicist for MGM, devised 

an exploitation gimmick of a fullscale nature 

for the Chicago break of "The Wonderful 

World of the Brothers Grimm." A special 

float, pictmed above, had a castle 

mounted on it. with miniatures of the 

elves that play such an intrinsic part of 

the film. On top of the float, which toured 

the various areas of Chicago, were two 

V- 

fl-MlJii 

Citywide Run 

midgets and a young teenager as the fairy 

princess. With 21 theatres involved in the 

first citywide release, the task of visiting 

each one at opportune times was a big 

one. To achieve this, the city was broken 

down into sections, each with three theatres. 

In this way. each theatre received 

the benefit of the float for an equal period 

of time. The float was parked in front of 

the theatre, or. at the theatre's discretion, 

visited a nearby shopping center. To and 

from its destinations, the float literally 

stopped traffic. 

Bargain Deal Links Downtown Hotels^ 

Suburban Cafe and Parking With Cleo' 

As a modern city expands its horizons 

in ever wider and wider circles, the problem 

of getting area citizens to patronize the 

downtown theatres becomes greater. The 

hub of a city must have scintillating attractions 

that make it worthwhile for 

to come downtown, and there must 

jieople 

be fairly low-cost means to get there and 

return without too much effort. 

Thus promotion directors for the engagement 

of "Cleopatra" at the Grand 

Theatre in Cincinnati, for the downtown 

Netherland Hilton and Terrace Hilton 

hotels and Stein's Hideaway restaurant in 

suburban Cmcinnati reasoned, with good 

logic, and they ccmie up with a combination 

entertainment bargain designed to over- 

two patron obstacles. 

come the 

The downtown hotels offer a full-course 

dinner and free dinner-theatre parking, 

plus reserved seats at the Grand for a 

bargain price. Stein's offers a bargain in 

dinner and luncheon specials, transportation 

to and from the Grand, nine miles 

away and free parking on the restaurant 

lot. Both hotels and Stein's will make seat 

reservations for "Cleopatra" If given sufficient 

notice. 

The plan Is noteworthy because it is one 

of the first, if not the first, to link suburban 

and downtown business In an enterprise 

mutually beneficial. 

When the "package" was In effect for 

ily a week, Joe Alexander, RKO district 

Tger, .said that the hotels and the 

restaurant reported a decided increase in 

their business. 

The package is also a splendid idea for 

Cincinnati's numerous weekend visitors 

nothing to arrange, no need to wonder 

about parking, transportation or tickets 

just enjoy delicious food and an exciting 

film— all at a reasonable price. 

Variety Tent 19 reported a sellout at 

the Maryland premiere of "Cleopatra" 

which it sponsored at the Hippodrome 

Theatre in Baltimore. Radio station WITH 

assigned deejay Danny Sheclos to broadcast 

from the window of a downtown department 

store until the last ticket was 

sold, while models sold the ducats. Radio 

listeners were invited to guess how long 

Sheelos could remain awake. Another contest 

sponsored by WITH was to find a 

suitable Miss Cleopatra. 

Numbered Slips for 'Adrian' 

A staffer dre.s.sed as an English bobby 

distributed the Universal pre.s.sbook "Five 

Great Stars Challenge 'You to Guess the 

slips around 

" 

Disguised Roles They Play! 

downtown Kansas City for "The List of 

Adrian Me.s.scnger" at the Roxy Tlieatre 

for two days In advance. Tlie slips were 

locally numbered, with a notation, "if 

your number Is on the list you will win two 

gue.st tickets." Bob Goodfrlond. Durwood 

Theatres, said a lot of phone Inquiries re- 

.sulted about the offer. 

News Item Is Strong 

Plug for The Room' 

A "business is better" news item passed 

on to the newspapers became an important 

part of Gene Welch's promotion for "The 

L-Shaped Room" at the Fine Arts Theatre 

in Dallas. The news item, originating 

in part at the Fine Arts, in the Dallas 

Morning News led off with this paragraph: 

"Coming on strong is the ever-popular 

matinee. Two additional theatres have announced 

afternoon performances this 

week . Welch, manager of the 

suburban Fine Art.s. reports his office has 

been flooded with telephone calls requesting 

matinees for the upcoming British import. 

'The L-Shaped Room'." 

The story gave the time and date for 

the matinee start, then quoted Welch: 

"We will run features continuously from 

12:45 p.m. each day for the first week, 

then make fuither decisions thereafter 

based on the response." 

The other Dallas theatre initiating matinees 

was the Circle Theatre, with "Captain 

Sindbad" and "Seven Seas to Calais." 

Welch put up a lobby board two weeks 

in advance made up of reviews by critics, 

clipped from all the newspapers he could 

find, on "Room." In front, he had a display 

board with comments selected from 

comment cards filled out by a sneak preview 

audience. He got mention of the 

film date on the marquee of a bowling 

alley which faces the most traveled freeway 

in the city. He also had displays inside 

the alley and announcements over its 

public address system. 

"Read the Book . the Movie" 

signs were used in stores and newsstands 

selling the book. 

"Results were that opening day of the 

movie more than doubled any other opening 

in the Fine Arts history, and the first 

week's business beat any previous week's 

business by 25 per cent." Welch reports. 

Dolphin Expensive, But 

Worth It at Boxoffice 

Oscar Brotman of Chicago, who operates 

the Loop Theatre, the Hillside Theatre and 

Oasis Drive-In. spent several thousand dollars 

to bring a dolphin from Florida for 

exploitation of "Flipper." and believes it 

was worth it. Guarding police officers 

counted 15.000 persons who stopped to 

watch the dolphin go through his antics 

in a tank in front of the Loop Theatre. 

And boxoffice receipts at the Loop approached 

an alltime high. 

Holiday Caution in Ads 

Florida State Theatres included in Its 

holiday ads at Miami: "Celebrate a Safe 

and Sane Holiday at an Air Conditioned 

Movie." FST had four blockbustei-s going, 

so it wasn't a bad idea. "The Best of Cinerama" 

is at the Florida, "Lawrence of 

Arabia" at the Colony, "How the West Was 

Won" at the Sheridan, and "Bye Bye 

" 

Birdie at the Olympin. Beach. Gables and 

Shores. 

Garwood Conklin at Hydo Park 

Garwood Conklm manages the 9-C 

Drive-In at Hyde Park. N. Y.. which Is 

owned by I.selln Theatres of Albany. 

— 128 — BOXOFFICE Showmandisor :: Aug. 12, 1963

Boxoffice 

Variety 

BOXOFFICE B O O K I If 6 U I O E 

An interpretive onolysis of lay ond trodepress reviews. Running time is in parentheses. The plus and 

minus signs indicate degree or merit. Listings cover current reviews, updated regularly. This department 

also serves as an ALPHABETICAL INDEX to teoture releases. >g is for CinemaScope; ,v VistoVision; 

® Panavision; Ct) Tcchniramo; s Other anamorphie processes. Symbol O denotes BOXOFFICE Blue Ribbon 

Award; © color ptiotogrjphy. Legion ot Decency (LOD) ratings: A1— Unobjectionoble for General Patronage; 

A2 Unobjectionable for Adults or Adolescents; A3— Unobjectionable for Adults; A4—Morolly 

Unobjectionable for Adults, with Reservations; B—Objectionable in Port for All; C—Condemned. For 

listings by company in the order of release, see FEATURE CHART. 

Review digest 

AND ALPHABETICAL INDEX 

++ Very Good; + Good; ^ Fair; — Poor; = Very Poor. In the summary -H- is rated 2 pluses. — as 2 minuses. 

Daily 

Film

REVIEW DIGEST 

AND ALPHABETICAL INDEX 

In the lummorv " is rotcd 2 pluses. — as 2 minutes 

"* 

Very Good; Good; Fair; Poor; iôry Poor. 

11 6~

Feature productions by compony in order of release. Running time is in parentheses. © is for CinemoScope; 

(^ VistaVision; (g) Panavision; (i) Technirama; ;§) Other anomorphic processes. Symbol U denotes BOXOFFICE 

Blue Ribbon Award; © Color Photogrophy. Letters and combinations thereof indicate story type— (Complete 

key on next page}. For review dates and Picture Guide page numbers, see REVIEW DIGEST. 

ALLIED ARTISTS | H 

ÊATURE CHART

C/O. 

FEATURE 

CHART 

Th« l«r »o \tftn ond comblnatloni thereof indicating itory type: (Ad) Adventure Dromo; (Ac) Action 

Dromo; (An) Animalcd-Aclion; (C] Comedy; (CD) Comcdy-Dfomo; (Cr) Crime Drama; DM) Droma 

with Music; iDoci Documentary; (Or) Drama; IF) Fantasy; (Ho) Horror Oromo; (Hil Histoiicoi Drama; (M) Musical; 

iMyj Mystery; lOD) Outdoor Drama (Sj Spectacle; (SF) Science-Fiction; (W) Wcslcrn. 

EMBASSY M-G-M PARAMOUNT i^ 20TH-FOX 

UNITED ARTISTS Bti 

>- 

Of 

< 

< 

Inocco— Itilian Slyla 

.»..• .lil.l«^ll Mufcllo 

I'AlilrlA Hocc» 

il04. 0. 

MutroLAjwl 

OM'itune (111) 9 70 D.. 

|F>|( t>rdl SofiliU Uren. 

Robcrl lUweln 

Long Day's Journey Into 

I 

NioM (136» 0. 

KiUurUie llcpbum, Ralph Rldunl- 

«i Miltrt (103) D. 

(Bi(-dubb«ll audit Ckrdliale. 

Jrin-PtuI Bdnendo (B«nmin) u 

•U VliecU") 

OlJndru (114) CD. . 

(Bnc-duMirdI Oiarlea Dtnntr, 

MIcMe Mucin. Pinlelle Durlnil 

A Fact in the Rain (81) D. 

Rnry OUhonn. Marina Rrrtl 

SInngen in the City (S3) (C^ D . 

Krnny lit'tmar, Ilr-txrl OntUe 

OTIia Bur (86) CD. 

(a«-diit>lxdl Renato Raacvl, 

FVandl Blandie. Oatbt 

Of 

< 

The Password If Courage 

(116) CD. .305 

hlrk llocvde. .Mai la I'erseli) 

Cairo (91) D..316 

Qeorgc Sanders. ItlcbanI Jobnaoo 

(^Mutiny on the Bounty 

(179) , Ken Scott 

©Taras Bulba (122) (E)..D..6303 

luiiy C^lrtls, Vul Bryniier 

A Child Is Waiting (102) D..6305 

Burt Lancaster, Judy (jarland 

Two for the Seesaw 

(120) ® D..6301 

Slilrley Macl.alne. Robert Mllchum 

The Great Van Robbery 

(73) Ac. 6302 

Denis Shaw, Kay Ckllard 

©Beauty and the Beast 

(77) Ad. 6223 

Joyce Taylor. Mark Damon 

Five Miles to Midnight 

(110) D..6306 

Sophia Loren, Anthony Perkins 

©Diary of a Madman (96) Ho. .6308 

VlJicent Price, Nancy Kovack 

©Love Is a Ball (111) (g. C. .6309 

Clenn Ford, Hope Lange 

©I Could Go on Singing 

(99) OP) D/M..6311 

Judy Garland. Dirk Bogarde 

Rififl In Tokyo (89) D..324 

Karl Boi^m, Barbara Lass 

OIn the Cool of the Day 

(88) ® D..325 

Jane Fonda, Peter Pinch 

Hud (112) ® 00.. 6216 

Paul .Newman, Patrtcla Neal, 

Mdvyn Douglas. Brandon de WUde 

The Yellow Canary 

(93)

Ludmllla 

.Sdlla 

.Hideko 

.Yumeji 

.A. 

FEATURE 

CHART 

UNIVERSAL 

©40 Pounds of Trouble 

(105) ® C..6304 

'liiiiy Curtis. Suzanne I'lesliettc. 

Phil Silvers, Lany Storch 

Mystery Submarine (92) . Ac. .6305 

Kdward .Iiidd, Laurence Payne, 

.lames liobertson Justice 

^To Kill a Mockingbird 

(129) D..6306 

Oregory Peck, Mary Badhain, 

Phillip Airord, John Megna 

©The Birds (120) D..63fl7 

Rod Taylor, Suzanne Pleshette, 

Jessica Tandy, Tlppl Uedren 

y©Th8 Uiily American 

(120) D..6308 

Marlon Brando, Sandra Church, Eljl 

Okada, Pat Hlnele, Jocelyn Brando 

Paranoiac (SO) D . 

.6309 

Jaiiette Scott, Oliver Reed, 

gliella Burrell 

Showdown (79) 00.. 6310 

Audle Murphy, Kathleen Crowley, 

Charles Drake, Harold J. Stone 

©Tammy and the Doctor 

(89) CD.. 6311 

Sandra Uee. Peter Fonda 

©Sword of Lancelot 

(116) ® Ad.. 6312 

Cornel Wlldc, Jean Wallace, 

Brian Aherne 

©A Gathering of Eaoles 

(115) D..6313 

Rock Hudson, Bod Taylor 

The List of Adrian Messenger 

(98) My.. 6315 

(TUA Hollywood Preview May 29) 

George C. Scott. Dana Wynter, 

plus several surprise Kuestf 

©King Kong vs. Godzilla 

(91) Hoc. 6314 

Michael Keith, Harry Holcomb 

©The Thrill of It All 

(108) C..6316 

Doris Day, James Gamer, 

Arlene Francis, Edw. Andrews 

The Traitors (69) . .6317 

Patrick Allen, James Maxwell, 

Jacqueline Ellis 

Secret Passion (formerly titled .... 

Freud) (139) D..6301 

Monteomery (31ft, Susannah York, 

(General release) 

©Kiss of the Vampire 

(88) Ho.. 6318 

Clifford Evans, Edward De Souza 

©For Love or Money (108) C. .6319 

Kirk r>ouela.';. Mitzi Gaynor, 

Gig Young, Thelma Bitter 

©Charade (g) MyC. 

C.iry Grant, Audrey Hepburn 

©Man's Favorite Sport? C. 

Rock Hudson, Paul& Prentiss, 

Maria Perschy 

WARNER BROS. 

©Gypsy (143) ® M..254 

Uus.ilittd ICussell, Natalie Wood, 

Maiden 

K.'iil 

Term of Trial (113) D. .255 

LiMirence Olivier. Slmone Slgnoret, 

Terence SI ami). Sarah Miles 

Days of Wine and Roses 

(117) D..256 

Jack Lemmon, Lee Itemlck 

©Critic's Choice (100) 

Bob Hop«. Lucille Ball 

C..259 

©Island of Love (101) ® C. .264 

Bobert Preston. Tony Randall, 

Georgia Moll 

Black Gold (98) D..263 

Philip Carey, Diane McDaln 

©Spencer's Mountain 

(118) ® D..265 

Henry Fonda, Maureen O'Hara, 

James MacArthiir, Wally Cox, 

[>onald Crisp, Mimsy Fanner. 

©PT 109 (140) ® D..266 

Cliff Robertson, Ty Hardlo, James 

Gregory, Robert Culp, Grant 

Williams 

©The Castilian (129) ® AD.. 352 

Osar Romero, Frankie Avalon. 

Broderick Crawford, Alida Valll 

Wall of Noise (112) Ac. 351 

Suzanne Pleshette, Ty Hardin, 

Dorothy Provine 

©Rampage (99) Ad.. 353 

Robert Mitchum, BIsa Martinelli. 

Jack Hawkins 

America America D 

Slathls (îallells, Elena Karam 

©Palm Springs Weekend CD. 

Troy Donahue, Connie Stcên6 

Rel. 

Date 

ASTOR (APEX) 

The Quare Fellow (85) D.. Feb 63 

Patrick McGoohan. Sylvia Syms 

During One Night (84). .0. 

Don Borisenko. Susan Hampshire 

Five Minutes to Live (SO) Cr.. 

Johnny Cash. Donald Woods 

The Trial (118) D.. Feb 63 

Anthony Perkins. Romy Sduieider, 

Orson Welles, Elsa Martinelli 

ATLANTIC PICTURES 

West End Jungle (60) .. Doc. . 

London's prostitution problem 

AUDUBON FILMS 

I Spit on Your Grave 

Feb 63 

63 

(100) D.. Sep 62 

Chiistlan Marquand 

BRIGADIER FILM ASSOCIATES 

Smashing of the 

Reich (84) Doc..0cl62 

Kamikaze! (S9) Doc. Oct 62 

The Night They Killed Rasputin 

(87) D.. Oct 62 

Edmund Purdom, Gianna Canale 

CARI RELEASING 

The Scarface Mob (106) . . D. .Aug 62 

Robert Stack. Keenan Wynn 

COLORAMA 

©The Trojan Horse 

(105) © D.. Jul 62 

Steve Reeves, John Drew Barrymore 

©The Mongols (112) ® Jul 62 

Jack Palance, Anita Ekberg 

©Joseph and His Brethren 

(103) BID.. Dec 62 

Geoffrey Home, Belinda Lee 

Tile Girl Hunters (103) . . My. . Jun 

Mickey Splllane, Lloyd Nolan 

CROWN-INTERNATIONAL 

Stakeout (81) D . . Oct 62 

Bing Russell, Bill Rale 

Varan the Unbelievable 

(70) D..0ct62 

Myron Healy, Tsurnko Kobayashl 

©First Spaceship on Venus 

(81) ® D.. Oct 62 

Yoko Tanl, Oidrick Lukes 

Terrified (81) Ac. . May 63 

Rod Lauren. Tracy Olseo 

As Nature Intended (64) D.. May 63 

Pamela Green 

DAVIS-ROYAL 

©Nude Odyssey (97) D Ad.. Oct 62 

Enrico Maria Salerno 

The Reluctant Saint (IDS).. CD.. 

Maximilian Sehell, Rteardo Montalbon 

The L-Shaped Room (124) D. .Jun 63 

Leslie (3aron, Tom Bell 

ELLIS 

Doc . Oct 62 

Two Before Zero (78) . . 

Lovers on a Tight Rope 

(83) D..Dec62 

Annie (Jlrardot, Francois Peeler 

Maxime (93) CO.. Nov 62 

(Carles Boyer, Mlchele Morgan 

EMERSON FILM ENTERPRISES 

The Creation of the 

Humanoids (75) Ho.. Oct 62 

Don Mepowan, Erica Elliot 

Silent Witness (70) Ac..0ct62 

Tris Coffin, Marjorle Reynolds 

ARGENTINA 

Hand in the Trap (90) S- 5-63 

( Angel ).. Elsa Daniel, Francisco 

Rabal 

DENMARK 

A Stranger Knocks (SI).. 4-22-63 

(Trans-Lux) . .Blrgitte Federsplel 

FRANCE 

Army Game, The (87) .... 5-27-63 

(SR) C. de TUlere, Rlcet-Barrier 

Candide (90) 2-18-63 

(Union) . .Jean Pierre Ossel, Pierre 

Brasseur, n.ihlta Lavi, Nadia Gray 

Counterfeiters of Paris (99) 4-22-63 

(MGM) . .Jean Gabin, Martlne Carol 

Crime Does Not Pay (159) 11-26-62 

(Embassy) . .Michele Morgan. C. 

Marquand. Danielle Darrleux 

Cross of the Living (90) . . 4-22-63 

(Carl) . .Karl Boehm, Pascale Petit 

Lola (90) 12- 3-62 

(F-A-W) Anouk Almee, Marc 

Michel 

Love at Twenty (113) 4- 8-63 

(Emba.ssy) Jean-Pierre Leaud, 

Eleonora Rossi Drago, Christian 

Doermer 

©Lovers Teruel (90) . . 3-11-63 

of 

(Cont'l) Tchertna 

Paris Belongs to Us (120) 1-14-63 

(MerlNTi) B. Schneider, F. Prevost 

Passion r Slow Fire (91). .11-26-62 

(Trans, ux) . .Jean DeSallly 

7 Capital Sins (113) © .. 2-18-63 

(Emba-ssyl . ..lean-Pierre AumoDt, 

Dany Saval, Eddie Constantlne 

Sundays and Cybele (110) . . 2-11-63 

(Davis- Royal) Hardy Kruger, 

Patricia Oozzi. Nicole Courcel 

Third Lover, The (85) .. 7-29-63 

(Atlantic) . .Jacques Charrier 

MISCELLANEOUS 

A Swingin' Affair (85) . .M . . May 63 

Arllne Judge, Bill Wellnian jr., 

Dick Dale & tlie Dell Tones 

©The King's Musketeers 

(96) Ac .Jul 63 

Sebastian Cabot, Jeffrey Stone, 

.Mjrin.i Berti 

Two Living, One Dead 

(. .) D.. Jul 63 

FAIRWAY INT'L 

Wild Guitar (87) M.. Nov 62 

Arch Hall jr., Nancy Czar 

The Sadist (94) Ac. Jun 63 

Arch Hall jr., Helen Hovey 

FILMGROUP 

©Mermaids of Tiburon 

(75) ® Ad.. Dec 62 

Diane Webber, George Rowe 

GOVERNOR 

A Kind of Loving (112) . .D. .Oct 62 

Alan Bates, June Ritchie 

Carry On Regardless 

(87) C.. Jul 63 

Sidney James. Kenneth Connor 

HERTS-LION INT'L 

A Matter of WHO (90) CD.. Aug 62 

Terry-Thomas, Soiija Ziemarui 

Carnival of Souls (91) . . D. .Sep 62 

Cand.ace HUligoss, Frances Feist 

The Devil's Messenger 

(72) F.. Sep 62 

Lon Chaney, Karen Kadler 

©Daughter of the Sun God 

(75) Ad.. Oct 62 

Lisa Montcll. Bill Holmes 

©Roommates (91) C. Oct 62 

James R. Justice, L. Phillips 

Escape to Berlin (75) . . D. .Aug . 63 

Chiistlan Doermer, Suzanne Korda 

©Dungeons of Horror 

(SO) Ho.. Aug 63 

Russ Harvey 

©Gorilla (90) © Dr.. Sep 63 

Gia Petry 

JANUS 

Crooks Anonymous (87) . .C. .Feb 63 

Leslie Phillips, Stanley Baxter 

The Fruit Is Ripe (90).. D.. 

(Gng-dubbed) . Oabel 

Maid for Murder (89) . . C . . Mar 63 

Bob Monkhouse, Hattle Jacques 

©The Playboy of the Western 

World (1(K)) CD.. Apr S3 

Siobhan McKenna, Gary Raymond 

Sparrows Can't Sing 

(93) C. Jun 63 

James Booth, Barbara Windsor 

Heavens Above (..) C..Jul£3 

Peter Sellers. Cetll Parker 

JOSEPH BRENNER ASSOCIATES 

Karate (80) Ad.. 

Joel Holt. Frank Blaine 

The Seducers (88) D.. Dec 62 

Niiella Dierklng, Mark Baesers 

LOPERT FILMS 

©Stowaway in the Sky 

(82) Ad. Jul 62 

Pascal Lamorlsse, Andre Gllle 

Phaedra (115) D.. Nov 62 

Melina Meroourl. Anthony Perkins 

©The Mouse on the Moon 

(82) C. Jun 63 

Margaret Rutherford. Terry-lTmnMS 

"^r FOREIGN LANGUAGE 

GREECE 

Alice in the Navy (90) ... . 4- 1-63 

(OMP) Allkl Vouyouklakl 

Eleclra (110) 1-14-63 

(Lopert) . . Irene Papas 

Policeman of the 16th 

Precinct 5-13-63 

( GMP ) . . Oitas Hadikhrlstos 

We Have Only One Life 

(116) 7-29-63 

(Greek M.P.) . .Dlmitri Horn, 

Yvonne Sanson 

INDIA 

Devi (The Goddess) (95) 11-12-62 

(Harrison) . .C. Biswas, S. Chatteriee 

Two Daughters (114) 5-27-63 

(Janus).. A. Chatterjee, C. B.'inerjee 

ITALY 

Arturo's Island (90) 1-21-63 

(MOM).. Reg Kcrman. Key 

Meersman 

Eclipse (123) 2-11-63 

(Times) . .Al.aln Delon. Monica Vitti 

Everybody Go Home (115) . .12-10-62 

(Dav1s-Roval) . .Alberto SordI 

S'/i (135) 7-15-63 

(Embassy) . .Marcello Mastroianni 

Four Days of Naples, 

The (124) 3-25-63 

(MG.M)..Jean Sorel, Lea Massari. 

Georges Wilson. Iteglna Blanchl 

II Grido (The Outcry) 

(115) 11-12-62 

(Astor) . .Steve Cochran, Valll, 

B. Blair 

Lady Doctor. The (103) 10- 1-62 

(Governor) Toto, Abbe Lane 

U Viaccia (103) 10-22-62 

(Embassyi . .Jem-Paul Belmondo, 

Claudia (^rdlnale 

Love and Larceny (94) 3-11-63 

(Major) . .Vittorio Gassman, Anna 

Maria Ferrero, Peppino de Flllppo 

MACO FILM CORP. 

©Lalayette (110) 

Rel. 

Date 

(I) 70 HiD..May 63 

(l^ng-duljbed) . . Jack llavsklns. 

Uisoii Welles, Llio Pulver, 

Edmund Purdom 

MEDALLION 

©Cleopatra's Daughter 

(93) S) Ad.. Feb 63 

Debra Paget. E Mannl, liobt. Aids 

Bomb for a Dictator (73) Ac. .Feb 63 

Pierre l''iesnay. Michel Aiiclalr 

MPA FEATURF FILMS 

Four for the Morgue (84) . . Ac. 

Slacy Harris, Louis Sirgo 

OLYMPIC INT'L FILMS 

The Festival Girls (SO) . C. .Sep 62 

Barbara Valentine, Alex D'.\rcy 

PARADE RELEASING ORG. 

©Mill of the Stone Women 

(94) Ho.. Mar 63 

(Eng-dubbed) Scilla Gabel 

TIMES FILM 

©Mondo Cane C102) . . Doc. .Feb 63 

'Wurld-wide film portrayal of 

real life" 

Eva (..) D.. Mar 63 

Jearuie Moreau, Stanley Baker 

D. . Apr 63 

Defiant Daughters (92) . . 

Barbara Rutting. Fred Tanner 

©Pagan Hellcat (62) ...D.. Apr 63 

Timiata Teulau 

Violent Midnight (90) . . My . . May 63 

Lee Philips. Sliepperd Strudwick 

FILMS 

TOPAZ 

Atom Age Vampire (S7)Ho. .Jun 63 

.\lbert Lupo, Susanne Loret 

©Battle of the Worlds 

(84) SF..Jun63 

Claude Rains, Bill Carter 

TRANS-LUX 

Secrets of the Nazi Criminals 

(84) Doc. Oct 62 

Horror Hotel (76) Ho.. Oct 62 

irennls Lntls. Oiristoiiher Lee 

ULTRA PICTURES CORP. 

©Rice Girl (90) © D. .Feb 63 

BIsa Martinelli (Bng-dubijed) 

Fatal Desire (80) 0.. Feb S3 

Anthony Quinn, .May Brilt, 

Kerima, Bttore Mannl (Eng-dubbed 

A Day In Court (70) Ep-C..MayS3 

Sophia Luren. Alberto Bordl 

©2 Nights With Cleopatra 

(..) (|)..Jun63 

(Eng-dubbed) Hopbls Loren, 

Alberto Sordi, Etiore Mannl 

UNION FILM DISTRIBUTORS 

Two and Two Make Six (89).. 

George Cbakirls, Janette Seott 

UNITED PRODUCERS (UPRO) 

Hot Money Girl (81) ...D.. Oct 62 

Eddie Constantlne, Dawn Addanu 

WOOLNER BROS. 

©Haunted World (89) (£> D.. Oct 63 

Christopher Lee, Beg Parks, 

Leonora Buffo 

©Hercules and the Captive 

Women (93) ® Ad..Apr63 

Re)! Park. Fay Spain 

ZENITH INT'L 

No Exit (85) D.. Dec 62 

Viveca Lindfors, lUta Gam 

Review 

Date 

Psycosissimo (88) 10-29-62 

(Ellis) . .I'go Tmntazi 

JAPAN 

Bad Sleep Well, The 

. 

(135) 2-25-63 

(Toho) . .Toshlro Mlfune 

Hidden Fortress, The (90) 7-29-63 

(Albcx) . .Toshlro Mlfune. 

Misa Uehara 

Sanjuro (96) 7- 8-63 

(Toho) . .Toshlro Mifune 

©Temptress and the Monk, 

The (S7) 7-15-63 

(Hakim) . Tsukioka 

Yojimbo (110) 10-29-62 

(Seneca) . .Toshlro Mlfune 

When a Woman Ascends the 

Stairs (111) & 5-63 

(Toho) . Takamine 

POLAND 

Partings (101) 12- 3-S2 

(Teleplx) . .Maria Wachowlak 

RUSSIA 

Apartment in Moscow (70) 11-12-62 

(Artkinn) . . B. Burenkov 

Ballad of a Hussar, 

The (94) 7-29-63 

(Artklno) . .Ijarlssa Golubklna 

Grown-Up Children (75).. 5-13-S3 

(Artkino) Orihov. Z. Fednrova 

My Name Is Ivan (97) 8- 5-63 

(Sig Shore) .. Kolya Burlalev 

SPAIN 

Lazarillo (100) 5-13-SS 

(Union) . .Marco Paolettl, Juan Jom 

Menendez, Memmo (Jarotenuto 

SWEDEN 

Of Love and Lust (109).. 7-29-63 

(F-A-W).. Mai Zetterling, 

Anita Bjork 

Winter Light (80) 5- 6-0 

(Janus) . .Ingrld Tbulln, Oumar 

Bjomstrand, Max von Bfâw 

BOXOFFICE BookinGuide : : August 12, 1963 

^

May 

April 

Mar 

Shorts chart 

e o 

BUENA 

VISTA 

(All in color) 

FMluietIt SoKial 

5049 YtllOKStont Cubs (47) May 63 

REISSUE CARTOONS 

(7 mins. 

17110 Mickty's Deliytd Ditt Oct 62 

17111 Chicken Liltlt Nov 62 

17112 T»o Chics and a Mist Dec 62 

COLUMBIA 

ASSORTED & COMEDY FAVORITES 

(RtissuH) 

7431 Strop, Look and Listen 

(15",) Oct 62 

7422 Central Nuisance (18) Nor 62 

7432 Tall, Dart and Gruesome 

(16) Not 62 

7423 Hool a Crook (16) Dec 62 

7433 Training (or Trouble 

US",) Dec 62 

7434 He Popped Hit 

Pistol (16) Jan 63 

7424 So's Your Antenna 

(17) Feb 63 

7435 Wile Decoy (17) Mar 63 

7425 She's Oil Mine 

(171 2) Ap,63 

7426 Meet Mr. Mischief 

nv/j) May 63 

7436 Pardon My Terror 

(16>2) June 63 

CANDID MICROPHONE 

(Reissues) 

7552 No. 2. Series 4 (U) .. Nor 62 

7553 No. 3. Series 4 (10) Jan 63 

7554 No. 4. Series 4 (P/j) Mar 63 

7555 No. 5. Series 4 (11) Mav S3 

7556 No. 6. Series 4 (91/2) Jul 63 

COLOR FAVORITES 

ITech-iicofor Reissues) 

7603 \WII e the Kid (7) Oct 62 

7604 Lttle Rorer (9) Nov 62 

7605 Christopher Crumpet (7) Nor 62 

7606 A Boy and His Dog (7) Dec 62 

7607 Rooty Toot Toot (8) . . . Jan 63 

7608 S"o»timt (7) 

7609 The Emttror-I Nc» 

Jan S3 

Clothes (S"/,) Fit 63 

7610 Little Boy With 1 

Big Horn (7) Mir S3 

7611 The Foiy Pug (Si/t) . . Mir S3 

7^2 Lei's Go (TV.) Apr 63 

7613 Gerald McBoIng Bolng 

'7' May 63 

7614 Ron Bon Parade (J) ,.Jun63 

7615 Madeline (7) Jul 63 

LOOPY de LOOP 

(Color Cartoons) 

7702 Chicken Fracas-Sc* (7) . . Oct S2 

7703 Rancid Ranson (7) . . Not 62 

7704 Bunnies Abundant (7) Dec 62 

7705 Just a Woll at Heart 

_'7) 

Feb S3 

7706 Chicken-Htirttd 

Wolf (7) Mar 63 

7707 Walcha Watchin' (7). Apr 63 

7706 Fall. ble Fahle (7) . May 63 

7709 Sheep Stealers 

Anonymous (7) Jun 63 

7710 Wolf in Sheep's Clothing 

17) Jul 63 

MR. 

MAGOO REISSUES 

(Technicolor) 

7752 Magoo't Problem Child 

(6) CC and standard) ... Oct S2 

7753 Lore Comes to Ma«oo 

Listed herewith, alphabetically by companies, are all of the feature pictures 

FllUO PT TT^ ij£lIlVlU£i 

^1^1?VTfP reviewed in BOXOFHCE from January 1 through June 30, 1963. This is 

designed as a further convenience for Picture Guide users, the page numbers being the key to reviews kept 

therein. Between quarters. Review Digest pages serve as a cumulative P. G. index for feature pictures. 

Foreign-Language (Continued) 

Date Reviewed 

Dote Reviewed 

Love and Larceny (Major) 

Japanese July 8 

Italian Mar 11 Stranger Knocks, A (Trans-Lux) 

Love at Twenty (Embassy) 

Danish Apr 22 

5 Countries Apr 8 Sundays and Cybele (Davis-Royal) 

Lovers of Teruel (Continental) 

French Feb U 

French Mar 11 7 Capital Sins (Embassy) 

Musical Spring (Artkino-Mosfilm) French Feb 18 

Russian May 27 Time Out for Love (Zenith Int'l) 

Night Is My Future (Embassy) 

French May 20 

Swedish Feb 4 Tire-Au-Flanc (Les Films du 

Paris Belongs to Us (Merlyn) 

Carisse/SEDIF French ..May 27 

French Jan 14 Two Daughters (Janus) 

Pickpocket (Delahaye) 

Indian May 27 

French June 10 Winter Light (Janus) 

al- 

L 

jwing 

net ' 

QUARTERLY 

INDEX 

TO 

PICTURE GUIDE REVIEWS 

First and Second IQCQ January 

Quarters 1000 Through June 

Playtime 

(Audubon) 

Swedish May 6 

French Feb 4 

Young Love (Exclusive 

Int'l) 

Policeman of the 16th Precinct, 

Finnish Mar 25 

The (Greek Motion Pictures) 

Youth and His Amulet, The 

Greek May 13 

Sanjuro (Toho) 

(Toho Int'l) Japanese ..Apr 8 

Allied Artists 

P.O. Page P.O. Page 

Black Zoo 2726 55 Days at Peking 2730 

Day of the Triffids, The 2722 

^^ 

American-International 

'heatr 

2695 

^fik'- Battle Beyond the Sun 2717 Reptilicus 

Mind Benders, The 2715 Samson and the 7 Miracles 

Night Tide 2724 of the World 2700 

Operation Bikini 2722 Young Racers, The 2742 

Raven, The 2701 

Astor 

During One Night 2704 

Five Minutes to Live 2708 

Trial, The 2710 

Buena Vista 

Miracle of the 

White Stallions 

Savage Sam 2736 

..2719 Son of Flubber 2698 

Columbia 

,;!^ 

Bye Bye Birdie 2720 Lawrence of Arabia 2698 

Diamond fHead 2696 Man From the Diners' Club ..2720 

Jason 

jU^ 

and the Argonauts ....2737 13 Frightened Girls 2740 

-—-) Just for Fun 2741 

Continental 

Balcony, The 2718 

David and Lisa 2702 

Great Chase 2697 

Wrong Arm of the Law, The 2723 

1

Constantino and the Cross 

Focc in the Roin, A 

Embassy 

P G Page 

2696 Modomc 

2717 

Metro-Goldwyn-Mayer 

Coiro 2702 

Come Fly With Me 2719 

Courtship o( Eddie's Father, 

The 2713 

Dime With o Halo 2718 

Drums of Africa 2725 

Flipper 2728 

Follow the Boys 2710 

Hook, The 2699 

Come Blow Your Horn 2734 

Donovan's Reef 2742 

Duel of the Titans 2721 

Hud 2729 

20tb 

Cleopatra 2742 

Day Mors Invaded Earth, 

The 2701 

House of the Damned 2716 

Morilyn 2739 

Nine Hours to Rama 2708 

Paramount 

It Happened ot the 

It. 

All 

P. G. Page '"'"" 

2711 

World's Foir 2723 

Main Attroction, The 2739 

Rififi in Tokyo 2722 

Sovoge Guns, The 2702 

Seven Seos to Colals 2716 

Slove, The 2731 

Triol and Error 2696 

Young and the Brave, The ....2734 

My Six Loves 27)2 

Nutty Professor, The 2732 

Papa's Delicate Condition ...2706 

Century-Fox 

United Artists 

Police Nurse 2733 

Sodom and Gomorrah 2700 

Stripper, The 2727 

30 Years of Fun 2704 

Yellow Canary, The 2726 

icdy 

r (WV 

»rnln' 

-Color 

') 

. 

-ly. 

Misc. and English-Dubbed 

p. G. Page 

Atom Age Vompire (Topai) 2736 

Bottle of the Worlds 

(Topaz) 2739 

Block Fox (Capri) 2732 

Bomb for a Dictator A 

(Medallion) 2705 

Break, 

The (Mancunian- 

PlanetSR) 2727 

CIcopatro's 

Doughter 

(Medallion) 2705 

Creation of the Humanoids, 

The (Emerson) 2729 

Crooks Anonymous (Janus) ...2704 

Day in Court, A (Ultra) 2735 

European Nights (Burstyn) ....2725 

Fatal Desire (Ultra) 2703 

Festival Girls, The 

(Olympic Int'l-SR) 2709 

Fiend of Dope Island (Joseph- 

Friedman-SR) 2707 

First Spaceship on Venus 

(Crown-lnt'l) 2695 

Flower Thief, The 

(Filmmaker's Co-Op) 2711 

For Lovers and Others 

(Gotham) 2714 

Four for the Morgue (MPA) .2708 

Friends and Neighbors 

(Schoenfeld) 2705 

Fruit Is Ripe, The (Janus) .2729 

Garbage Man, The (Cin. 

Distributors of America) ...2737 

Get On With It (Governor) .2741 

Girl Hunters, The 

(Colorama) 2738 

Hercules and the Captive Women 

(Woolner Bros. SR) 2726 

It's Hot in Paradise 

(Pacemaker) 2710 

Lafayette (Moco) 2715 

P. G. Page 

Royal-Columbia) 2741 

Mcgic Voyage ot Sinbad 

(Filmgroup-SR) 2715 

Magnificent Sinner 

(Film-Mort) 2728 

Moid lor Murder (Janus) 2730 

Man and His Woman 

(Starkey Assoc. -SR) 2732 

Mill of the Stone Women 

(Parode) 2731 

Mondo Cane (Times) 2721 

Mouse on the Moon, The 

(Lopert) 2735 

No Exit (Zenith Int'l) 2697 

No Time to Kill 

(A.D.P. Prods.-SR) 2711 

Nude in Chorcool (Premier; ..2712 

Passionate Demons, The 

(Monson-SR) 2706 

Pillar of Fire 

(Hoffberg-Prods.) 2727 

Playboy of the Western World, 

The (Janus) 2734 

Quick and the Dead, The 

(Beckman Film Corp.-SR) 2733 

Rice Girl (Ultra) 2701 

Sadist, The (Foirway-lnt'l) ...2725 

Seducers, The 

(Joseph Brenner) 2699 

Sin You Sinners 

Small 

(Joseph Brenner) 2731 

Hours, The 

(Norman C. Chaitin) 2709 

Sparrows Can't Sing (Janus) 2735 

Speaking of Murder (United 

Motion Picture Org.) 2713 

Voron, the Unbelievable 

(Crownlnt'l) 2695 

West End Jungle (Atlantic) .2703 

Wild Is My Love (General 

FilmsMishkin) 2706 

Beouty and the Beost 2703 

Coll Me Bwona 2737 

Child Is Waiting, A 2697 

Diory of a Madman 2714 

Dr. No 2717 

Five Miles to Midnight 2707 

Great Escape, The 2724 

Great Van Robbery, The 2707 

I Could Go on Singing 2714 

Irmo La Douce 2740 

Love Is a Ball 2712 

Vampire and the Ballerina, 

The 

J700 

Foreign-Language 

Date 

Reviewed 

Date 

Reviewed 

2 

Birds, The 2718 

Gathering of Eagles, A 2738 

King Kong vs. Godzilla 2740 

Loncelot and Guinevere 2728 

List of Adrion Messenger, 

The 2736 

« k Gold 2733 

Cffl. Chotc* ....„ 2720 

Islofld I love .». 2724 

Universal 

Warner Bros. 

Mystery Submarine .2698 

Paranoiac 2723 

Showdown 2721 

Tommy ond the Doctor 2730 

Thrill of It All, The 2738 

'"^^y ^ 

• • • 

Ugly 

. 

Amcricon, The 2719 »• Hi 

PT 109 

Spencer's Mountain 

, 

Term of Triol 

...2716 

...lt09 

...Mm 

Alice in the Navy (Greek Motion 

Pictures) Greek Apr 1 

Arluro's Island (MGM) 

Italian Jan 21 

Bad Sleep Well, The (Toho Co.) 

Jopanese Feb 25 

Candide (Union) 

French Feb 18 

Counterfeiters of Paris, The 

(MGM) French Apr 22 

Cross of the Living (Cori) 

(French) Apr 22 

Eclipse 

(Times) 

llolion Feb 11 

Electro 

(Lopert) 

Greek Jan 14 

Faust (Divino Walter Trout) 

German May 27 

Fiasco in Milan (A-T-U) 

Italian May 20 

Four Doys of Naples, The (MGM) 

Italian Mor 25 

Great Battle of the Volga, The 

(Arlkino) Russian June 10 

Grown Up Children 

L-Shapcd Room, The (Davis- 

(Artkino- 

Mosfilm) Russian May 13 

Hunting in Siberia (Artkino) 

Russian Jon 21 

The Idiot 

(Shochiku Co.) 

Japanese May 20 

Landru 

(Embassy) 

French May 6 

Lazorillo 

(Union) 

Spanish May 13 

The Letter 

That Was Never Sent 

(Arlkino) Russian Jon 21 

3

ATES: 20c per w®rd, minimum $2.00, cash with copy. Four consecutive insertions for price 

[ three. CLOSING DATE: Monday noon preceding publication date. Send copy and 

answers to Box Numbers to BOXOFFICE. 825 Van Brunt Blvd.. Kansas City 24, Mo. • 

HELP WANTED 

SALESMAN wanted to represent iirm 

elling outdoor advertising in conjunction 

rith theatre display irame service. Opporjnity 

to build tor tuture. Exclusive terri- 

Dry available. Contact Romar-Vide Co., 

Jhetek. Wisc onsin 

Experienced key city film buyer, $12,- 

CO.OO annucrl, only best apply, send pho- 

Dgraph, age, phone, address, full resume 

uahfications. Boxoffice, 9717. 

POSITIONS WANTED 

Projectionist, 30 years experience. Also 

laintenance, janitor man, non-union. Marled, 

wants year 'round job. Boxoffice, 

711. 

Commission sales position in Florida. 

•omolions, advertising, etc. Available in 

'lober. Boxollice. 97Q8 

Wanted: Job as projeclionistl 30 years 

xperience booth maintenance. Indoor 

ouse preferred. Boxolfi ce 9712. 

Employed district manager, film buyer 

vailable to better opportunity. Indepenent 

or circuit. Boxoffice, 9714. 

Manager or supervisor, 1 6 years mangement. 

Family, indoor or outdoor. 

.vailable, Sept. 1- Boxoffice, 9715. 

PROJECTIONIST wants work. 14 years 

xperience. Will work for $35.00 per week, 

/ill do extra work around theatres, work 

nywhere- Nick Nichols, c/o Cash 

my Store, Apalachicola, Fla. 

Econ- 

BUSINESS OPPORTUNITIES 

ASTRO Bowling Lanes complete with 

(G) 

ins and balls. Ideal for closed theatre 

istallation. 36 ft. long. Automatic Recreaon 

Co., 215 W. State Street, Princeton, 

id. 

POPCORN MACHINES 

Brand new counter model, all electric. 

Capacity, hundred portions per hour, 

199-00- Replacement kettles all machines 

20 S, Halsted, Chicago 6, III 

WHAT DO YOU 

WANT - 

To Sell, Your Theatre? 

To Buy, A Theatre? 

A lob? A Position Open? 

To Buy or Sell, Equipment? 

Miscellaneous Articles? 

Whatever you want— it will pay you 

to advertise your needs In 

THE CLEARING HOUSE 

HBRE IS YOUR HANDY 

"AD ORDER" BLANK 

BOXOFFICE 

825 Von Brunt Blvd. 

Kansas City 24, Mo. 

4 insertions ot the price of 3 

(Send Cosh With Order) 

Kindly Insert the following od 

times in your "CLEARING HOUSE" 

Section, running through ALL nine sectionol 

editions of BOXOFFICE. 

Blind Ads— 12c extra to cover cost 

of postoge. 

CLASSIFICATION WANTED: 

GENERAL EQUIPMENT—USED 

Lamphouwes, Magnarc. Simplex Hi- 

Sirong, also Standard Simplex mechanisms 

and a pair oi Wenzei mechanisms, 

also pair supports for 6-point bases (new), 

bargains. LOU WALTERS SALES AN D 

SERVICE CO., 4207 Lawnview Ave., Dallas 

27, Texas. 

For Sole: All steel frame movie screen, 

65'xl20'. Practically new! Dismantled and 

mamed for easy erection. Blue prmis available. 

Approximate weight 25 tons! Cohen 

& Green Salvage Co,, hayetteville, N. Car. 

Ph: 433-3171. 

rheatie closingl Musi sell all equipment 

including Bodiform seats. Best ofter. 

Will separate. Boxoffice. 9705 

For Sale: 1 wo 15-ton Crysler Airtemp 

air conditioners. One unit, excellent condition. 

One unit, need of some repair. Also, 

American furnace, 300,000 BTU's, like new. 

Priced to sell due to vacating. Mr. and 

Mrs. Gene Bullard, Ark-Vue Dnve-In, 

Arkansas City. Kans. 

Two 60'xlOO' metal dnve-in screen towers 

and complete booth equipment. Very 

reasonable. Charles Fair, Johnson City, 

Tenn. 

100 ..Heywood-Wakefield rockingchair 

loges, like new. Beautiful 22' snack bar- 

Magnolia Theaire, Burbank, Calif-' Phone- 

TH 5-1587 after 1:00. 

EQUIPMENT WANTED 

Wanted: Tube type, selenium or silicon 

reciifiers, 70-135 amp. Also 100-135 amp 

lamps. Harry Melcher Enterprises, 3238 

West Fond Du Lac Ave., Milwaukee 10, 

Wise Ph: HI 2-5020 

Wanted: Used theatre equipment. Frank 

Rogers. 1122 Winton, Speedway, Indiana. 

EQUIPMENT FOR SALE 

HEAVY DUTY bases, Magnarc lamps, 

Super-Simplex heads, RCA sound, 18" 

magazines, B-L scope lenses guaranteed, 

$995. Strong-Simplex HI lamps, $99 pr. 

Simplex 50 amp rectifiers, $99 pr. Bases, 

heads, soundheads cheap. Thousands of 

Powers parts. Richard DeToto, 550 S- 

Salina St.. Syracuse, New York. 

EQUIPMENT REPAIRING 

All makes, all models projection equipment 

repaired. LOU WALTERS SALES 6 

SERVICE CO., 4207 LAWNVIEW AVE., 

DALLAS 27, TEXAS 

GATORHIDE your broken reflector. Save! 

Kwik-shipped kit; $2.95 postpaid. GATOR- 

HIDE, Box 1271, Joplin, Mo, 

SOUND PROJECTION 

MAINTENANCE MANUAL & 

MONTHLY SERVICE BULLETINS 

THEATRE-OWNERS, MANAGERS, PRO- 

JECTIONISTS AND REPAIRMEN . . . SAVE 

SSS in projection room operation and equipment 

purchases. Trout's Sound and Projection 

Service Manual and Monthly Service 

Bulletins TELL YOU HOW! Service data on 

repairing projectors, rectifiers, generators, 

lamps. "Trouble Shooting" Sound Systems; 

diagrams, schematics, pictures; Data on 

screens, lenses; repair tips. News items. 

Used by men operating equipment in Air 

Force, Nervy, Army. Hundreds of theatre 

circuits subscribe for our service bulletins. 

Service Manual and Monthly Service Bulletins 

$7.50; P.O., Cash or Check. Wesley 

Trout, Publisher, P.O. Box 575, Enid, Okla. 

BUSINESS STIMULATORS 

Bingo, more action $4.50 M cards. Other 

games avcdlqble, on, off screen. Novelty 

Games Co., 106 Rogers Ave., Brooklyn, 

N Y. 

Build attendance with real Hawaiian 

orchids. Few cents each. Write Flowers oi 

Hawaii, 670 S. Lafayette Place, Los Angeles 

5, Calif. 

Bingo Cards. Die cut 1, 75-500 combinalions. 

I, 100-200 combinations. Con be 

used for KENO, $4.50 per M. Premium 

Products, 339 West 44th St., New York 

^6. N. Y. 

Burlesk or Exploitation features (35mm 

available. Mack Enterprises, Centralia, 

I llinois. 

Revive kiddie attendance! With picture 

rings, Tarzan, Stooge, Superman. Others 

available. Inexpensive. Box 248, Pulaski, 

Wis. 

CLEfmillG HOUSt 

THEATRES FOR SALE 

West Coast theatres toi sale. Write to: 

list. Theatre Excnange Company, 26U 

Kearney Street, San Francisco 8, Cahiornia 

300-car diive-in. south central Kentucky- 

Large drawing aiea, no competition, showing 

25% net protit yearly. Price, $60,000 

Only interested persons need apply. Boxoffice 

9681. 

Bargainl 50'xI20' steel and concrete 

theatre in Mission near Vancouver, B.C. 

$35,000, $5,000 cash, balance 10 years. S. 

A. Lechtizier. 945 Granville, Vancouver, 

B.C.. CANADA. 

SELL building, will GIVE you equipment. 

Retiring, family operation. Vanlaningham 

Business Brokers. Anderson, Ind. 

For Sale: 300-seat indoor theatre, adjoining 

office space for rent. Good family 

operation. In Fort St. John area of Peace 

River country on Alaskan Highway mile 

37. Lux Theatre, Box 26. Taylor, B.C., 

Canada. 

For Sale: Oklahoma, 3U0-car drive-in: 

400-seat indoor. Combination makes ideal 

year operation. Large trade territory, ideal 

iamily operation doing nice business. 

Must sell immediately to settle an estate. 

Some terms. Box 630, Bristow, Okla. 

250-car-drive-in. in progressive irrigated 

farming district in West Texas. XL-Simplex 

equipmeni in A- 1 condition. Reason for 

selling, other business interests. Boxofhce. 

9704, 

Open and operating theatre! 1,260 seats. 

air conditioned, CinemaScope, Stereophonic, 

large concession stand, parking 

lot on grounds tor 150 cars. Population city 

32,000. Only interested persons need reply. 

Victor A. Maunn, c/o Park Theatre, 

Houmd, La. 

200-car drive-in theatre. Opened 1953. 

1,500 sq. ft. brick veneer house. 1,500 sq. 

ft, brick and tile cafe, both built 1962- 

Cate fully equipped. On 5.8 acres. Sacrifice 

due to illness, $36,000. Joe D. Blinka. 

Schulenburg, Texas. 

Drive-In Theatre, 518-car capacity. 10 

acres land! For information write: Salem's 

Drive-In Theatre, Salem, Indiana or phone: 

653-3716, Pekin, Ind, 

Lost lease, entire theatre. Complete 

booth. 300 American Bodiforms, 300 Internationals, 

ticket machine, coinometer, 

16'x32' screen, curtain motors, carpets, 

10" Wagner letters. LOMA THEATRE, Burbank, 

Calif. Phone TH 5-1587 after 1:00. 

Michigan Theatre. 1,500 seats, building 

and equipment in excellent condition- 

Extra income from stores and offices now 

rented- SeUing for real low price with 

easy terms. Schafer Realty Co., 2540 S. 

Grand Traverse, Flint, Mich. 

BEAUTIFUL theatre built in 1950, A-1 condition, 

426 seats, only theatre in area of 

four towns and surrounding communities. 

Reason for selling; recently widowed and 

in poor health. Anne Johnson, Galesville, 

Wis. 275R. 

FOR SALE: 800-seat indoor theatre and 

drive-in located in thriving Alabama 

County Seat. Population over 5,000. No 

competition. These theatres are priced to 

sell and terms can be arranged. Family 

operation. Can show yeatly profit in excess 

of $12,000,00. Boxoffice, 9718. 

THEATRES WANTED 

Wanted to Buy or Lease : Indoor theatre 

in metropolitan areas, population at 

least 75,000. Contact William Berger, 

Metropole Hotel, Cincinnati, Chio. 

Wanted to Buy or Lease: Indoor theatre 

in Metropolitan area. Population at least 

200,000 Contact Harry Wald, 506 Si. 

Charles St., St. Louis, Mo, 

Small towm theatre wanted. Prefer Calilornia. 

Open or closed. Boxoffice, 9702. 

Buy or lease drive-in in Florida. Must 

gross over S30,000. Boxoffice. 9709. 

Drive-in in southwestern Michigan. Have 

one, want two. Boxoffice. 9710. 

Responsible party wants to lease theatre. 

Would consider reopening one in 

promising area. Boxoffice, 9716. 

Wanted to buy or lease 300-500-car drivein 

theaire in Piedmont or western North 

Carohna. Boxoffice, 9719. 

THEATRES FOR LEASE 

Modern theatre, seating 600. Located in 

established shopping center in higjhest income 

secuon ol city of 70,000; with Metropolitan 

area population of 250,000; in 

Mempnis excnange terrnory. Present owner 

leiiring from business. Only responsible 

theaue opeiaiors need reply. No agents or 

broKers Reply, Boxolfice, 9701 

THEATRE SEATING 

We specialue in leDuiiLîng opera cnairs. 

Our 40 years experience is your guarantee. 

Factory trcnned men do the job 

properly. Write lor our low prices. We go 

anywhere. S«^wed covers to fit your seats, 

$1.65 each. Chicago Used Chair Mart, 829 

So. State St,, Chicago 5, Illinois. Phone 

WEbster 9-4519- 

Specialists in rebuilding chairs. Best 

workmanship, reasonable prices. Have 

men, will travel. Neva Burn Products 

Corp., 262 South St., N.Y C 

1,336 Bodiform, 8.000 plywood seats. Lone 

Star Seating, Box 1734, Dallas, Texas, 

ANTI-THEFT 

SPEAKER PRC-TECTION 

ANTI-THEFT SPEAKER CABLE PRICE RE- 

DUCED! Protect your speakers-heaters for 

less than 75c per unit! Complete satisfaction 

reported by chains and exhibitors. 

Write; Speaker Security Company, 1650 

Willow. Hoboken, NJ. 

THEATRE TICKETS 

PROMPT SERVICE. Special printed roll 

tickets. 100,000, $40.75; 10,000, $13.75; 

2,000, $5-95. Each change in admission 

price, including change in color, $4.25 

extra. Double numbering extra. F.O.B. 

Kansas City, Mo. Cash with order. Kansas 

City Ticket Co., Dept. 11, 109 W. IBth 

Street, Kansas City 8, Mo. 

Handy 

Order 

bOXOFTICE: 

825 Van BrunI Blvd.. 

Kansas City 24. Mo. 

Subscription 

Form 

Pleane enter my subscription to 

HOXOFFICE, 52 issues per year 

( 13 ol which contain The MODERN 

THEATRE Section). 

n $3.00 FOR 1 YEAR 

n SS.OO FOR 2 YEARS 

$7.00 FOR 3 YEARS 

G Remittance Enclosed 

n Send Invoice 

THEATRE 

STREET 

TOWN 

NAME 

posmoN 

OXOFFICE August 12, 1963 

29 

STATE

Investment Opportunity 

He's learning to feed your work force. 

It's a big job. And it will be biyyer still. For by the time 

he is grown there will be twenty million more men and 

women ready to enter our industrial labor pool. 

To equip him for this gigantic task we must all contribute 

something. Planning, thought, money, love, training. Peace. 

Above all. peace and freedom, f-or what will the long years 

of preparation mean if the fruits that he garners from the 

earth cannot be enjoyed in homes that are free? 

You have an investment in that youngster. To protect 

this investment, you can join with other leading American 

businessmen to promote the 

Treasury's Payroll Savings Plan 

for U.S. Savings Bonds. The Plan works for soundness in 

our economy, strength in our defenses, thriftiness and prudence 

in our thinking. 

When you bring the Payroll Savings Plan into your 

plant wlien you fiicourai^w your cmployi-i's to enroll— 

you are investing in those who will provide food for the 

tables of America twenty years from now. You are 

investing 

in all the young farmers, ranchers and herders of 

America's tomorrow. You are investing in America's future. 

In 

freedom itself. 

Don't pass this investment opportunity by. Call yow 

State Savings Bondi Director. Or write today to the Treasury 

Dcpartnicnt. United States Savings Bonds Division, 

Washington 25, D.C. 

S in your plant. ..promote the PAYROLL SAVINGS PLAN for U.S. SAVINGS BONDS i^^h 

Thi V. S. Cvnmmtnl dott not (my for Ihli aJrtriUrmtnt. The Treasury Deparimeni thanks, for their patriotism. The AdreriUns Council and this magazine.

Boxoffice-August.12.1963

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