Boxoffice-September.09.1963

SEPTEMBER 9, 1963 

IJ^Mi d-i^ /#^dW^R SnJuAt^ 

The first concrete geodesic dome building ever constructed anywhere, the Cinerama Theatre that 

Scifc Vheo - 1C, is building on Sunset Blvd. in Hollywood is scheduled for completion m 

time for the wold p emiere of Stanley Kramer's "It's a Mad, Mad Mad, Mad World wh h 

he has poduced for United Artists release. That opening is set for November 7. Since h 

! K„V. wnVtnken the first pentagonal panels were lifted into place on August 29 and the job 

"s pVogt nr t oH ''l Ider the 24-hour.a.dav schedule that calls for interior sound 

testing to be made by October 15. Inset shows how the exterior will look when completed. 

IN THIS ISSUE 

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Today's audiences know real class; aren't happy with less than the best— story, production, presentation. 

That's why it's so important that crisp, sparkling negatives have sharp, top-quality prints 

. . . why it pays to GO EASTMAN all the way— negative and print stock— with plenty of time for the 

laboratory to do the job right. Remember, too: Call Eastman Technical Service in case of questions—production, 

processing, projection. For further information write or phone: Motion Picture 

Film Department, EASTMAN KODAK COMPANY, Rochester 4, N. Y. Or-for the purchase of film: 

W. J. German, Inc. Agents for the sale and distribution of EASTMAN Professional Film for Motion 

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Vol. 83 No. 20 

m 

i 

THE 

UTOPIAN OR REALISTIC? 

IDEA of working together has 

frequently been sounded at various 

industry gatherings. The call for unity 

among exhibition elements has been 

made ever since the split in the ranks 

of the old Motion Picture Theatre Owners 

of America in the early 1920s gave birth 

to the Allied States Ass'n of Motion Picture 

Exhibitors. And, periodically since 

then, a closing of the ranks has been advocated 

from time to time. 

From the very formation of American 

Theatres Ass'n, now the Theatre Owners 

of America, a more or less continuing 

effort has been made to weld it and National 

Allied together. And the likelihood 

of such a move being made, in the foreseeable 

future, to say the least, appears 

remote. This, despite the many problems 

that are kindred among all exhibitors, 

whether they be large or small operators. 

Currently, John Stembler, president of 

the TOA, has again brought up the issue 

of unity in a message he addressed to 

the joint convention of the Theatre Owners 

of New England and the Motion Picture 

Theatre Owners of Connecticut 

through their convention program. Of 

this joint meeting he said: "It has 

brought forth a greater percentage of 

your members to participate in the dayto-day 

activities in behalf of exhibition. 

It has resulted in an increased concentration 

on the settlement of common 

problems and a lessening of the energyconsuming, 

self-destroying battles between 

exhibitors carrying the standards 

of rival organizations." 

Among the common problems, he cited 

the showing of recent films on television 

during prime moviegoing hours; the product 

shortage; the same kind of legislation; 

the threat of pay television. And he 

expressed a feeling of certainty that "the 

example of the united New England theatre 

owners will be followed some time in 

the future. For the sake of all of us, I 

trvist it will be soon." 

There are a number of examples, some 

of long standing, that have proved that 

"in unity there is strength." Among 

them, there is the "oneness" among exhibitors 

in the state of Michigan; Ohio 

is another in which a single organization 

exists; Allied and TOA units combined 

in Missouri and Kansas; there is a single 

exhibitor association in Texas, where two 

formerly existed. 

Recently, where there has been a single 

unit—Allied or TOA affiliate—a second 

organization was formed. These might be 

cited as cases of "disunity." Probably, 

here, as has been the case elsewhere, 

some exhibitors belonged to both organizations, 

which would seem to be a waste 

of time and money, causing double work, 

at double expense, to be done, when consolidation 

would serve to provide added 

strength all along the line. Regionally, 

as well as nationally, this strength could 

be made to assert itself forcefully, not 

only within the industry but externally, 

as well. Perhaps, if unification is to come 

at the national level, it will, first, have to 

be achieved by eradication of the division 

that exists at the regional level. 

But, maybe, this business is not constituted 

to become — and remain — an 

"all-for-one, one-for-all" entity. Take the 

American Congress of Exhibitors, for example. 

That was devised to bring ALL 

exhibition under one roof. True, it was 

not to displace the other national organizations 

or to in any way affect their 

autonomy. It was intended to strengthen 

their joint efforts in matters of common 

interest. But it has foundered, we regret 

to say. 

Prior to the setting up of ACE, the 

Council of Motion Picture Organizations 

was formed, back in 1950. It comprised all 

elements of the industry, including production 

and distribution. COMPO has 

some fine accomplishments to its credit, 

principally in the areas of legislation and 

taxation. But it has been allowed by its 

various components to be a so-called 

"sometime thing" — an "emergency 

squad" that rises to an occasion, occasionally. 

It is not supported sufficiently 

to function as a thoroughgoing, solidly 

set and unified body of motion picture industry 

organizations. 

Distribution has been referred to as 

"the organized branch" of the motion 

picture industry. And it has fulfilled its 

purposes many times in the approximate 

half-century of its organization's functioning. 

Maybe there has not been complete 

unity here, but it has held together 

and accomplished much for its members, 

not only domestically but worldwide. 

The industry has many "strengths" 

which, if put together properly, could 

solve many of its most pernicious and debilitating 

problems. The objective of all 

elements is the same—to create, develop 

and sustain the greatest possible attendance 

for the motion picture in motion 

picture theatres; and, at the same time, 

to maintain a harmonious intra-industry 

relationship working in the common interest 

wherever that may lie. 

Utopian? Well, it has been done in 

other industries; it can be done in this 

one! 

Q^Ju^

Strong Film Fare Boosts 

Grosses During Summer 

By AL STEEN 

NEW YORK—The current summer season 

showed an improvement in boxoffice 

scores in the first-run situations over that 

of the 1962 period, while subsequent runs 

stayed at approximately the same level, 

according to a checkup. Grosses, naturally! 

fluctuated with specific attractions and, 

in the case of circuits, some theatres were 

more profitable than others. 

A run of strong product, coupled with 

favorable weather, was a big factor in 

boosting business this summer. Last year, 

there was a heavy pre-summer ballyhoo in 

regard to the array of forthcoming quality 

films, with the promise of healthy boxoffices 

during the hot months. There were 

some disappointments in the 1962 releases 

and many of them fell well below expectations, 

with the result that, in many cases, 

the 1962 grosses dropped below those of 

1961. 

GAIN OVER PREVIOUS YEAR 

This year, there appeared to be less 

ballyhoo but more deliveries of moneymaking 

pictures, at least for the first runs 

which held them over and pushed the subsequent 

runs' availabilities back. 

The major circuits, with one exception, 

reported improvements as much as 15 per 

cent this year compared with business in 

the summer of 1962. Edward Hyman, vicepresident 

of American Broadcasting-Paramount 

Theatres, predicted that the good 

summer business would continue, stating 

that AB-PT was "well ahead" of last year. 

In some instances, moveovers scored as 

big as they did in first run. A case in point 

is that of Paramount's "Come Blow Your 

Horn" which grossed $1,200,000 in eight 

weeks at Radio City Music Hall and then 

went over to Loews circuit in the metropolitan 

area. "Horn" gave the houses their 

biggest business since "Cat on a Hot Tin 

Roof" several years ago. Subsequent runs 

are looking for similar drawing power of 

Universal's "The Thrill of It All," which 

topped the million-dollar mark in five 

weeks at the Music Hall and is still going 

strong. 

The long engagements in the first runs. 

In other cases, however, had an adverse 

effect on the subsequent runs which had 

to wait for the stronger product. One circuit 

operator with 22 theatres said that 

some of his theatres, mainly second run. 

showed an Improvement over the 1962 

summer business, but that the end result 

would show that, overall, business was 

about the same as that of last year. 

KLND PLAYOFFS TOO FAST 

As expre.ssed before, the bunching of 

quality pictures during the summer was 

harmful, especially for the sub.sequenls A 

more even spread of the better films, so 

that tiny would have extended Into the 

post-summer season, would have been helpful, 

some exhibitors .said, asserting that 

the playoffs wire too fast. 

Exhibitors apixar to have their finger.s 

crossed as to the fall lineups. They see 

some strong pictures, but are skeptical 

over the quantity. One independent circuit 

chief pointed out that the only person in 

exhibition who had seen completed or partially 

completed upcoming product was 

Edward Hyman who had visited all of the 

studios early in the summer for that purpose. 

"Hyman knows more about coming 

pictures than anybody," he said, "and if 

he says the outlook is good, we'll go along 

with it." 

ACE Meeting in Oct. 

Being Considered 

NEW YORK—Toppers of Theatre Owners 

of America and Allied States Ass'n who 

are members of the American Congress of 

Exhibitors "probably" will hold an ACE 

session next month during the four-day 

interim between their 

tions in New York. 

respective conven- 

Emanuel Frisch, ACE chairman, informed 

Boxoffice that no meeting had 

been scheduled formally, but indicated that 

with many of the ACE officials in town, 

the likelihood was that a meeting would 

be called. 

Piisch would not comment as to whether 

he would continue as chairman, stating 

only that "nobody had come forward and 

volunteered" to take over the post. The 

meeting, if held, could be a decisive one, 

according to observers, because a decision 

could be made on dissolving the organization 

or continuing it on its present semiactive 

status. 

The Allied convention will end on October 

24 and the TOA convention will open 

on October 28. allowing only a few days in 

which to hold an ACE meeting. 

It had been reported that ACE had been 

operating on a consultant basis, standing 

ready to assist exhibitors with problems if 

called upon. 

Paramount to Distribute 

Four A. C. Lyles Films 

HOLLYWOOD— A. C. 

Lyles Productions. 

Inc.. and Paramount completed a deal for 

the studio to release four of producer Lyles' 

independent pictures to be filmed during 

the next two years, according to Jack 

Karp. vice-president in charge of studio. 

The first under the new con'ract will be 

"Stagecoach to Hell," in which Rory Calhoun 

will star. The picture will be In Technicolor 

and Techniscope. 

Hal C. Young. Early NSS 

Employe. Dies in Fla. 

SARASOTA. PTTV— Hal C. Young, one 

of the first employes of National Screen 

Service, died of a stroke here after a long 

Illness. He was 69 years old. 

For many years. Young wa.s with National 

Screen's home office contract and 

sales department. He retired In 1948 and 

moved to Sura-sota 

Sally, survive 

His wife and daughU'r. 

SfemWer Hails UnUy 

Of N.E. Associalions 

GROTON. CONN.—The two New England 

exhibitor associations have achieved 

a unity which should be accomplished 

throughout the nation, according to John 

Stembler, president of Theatre Owners of 

America. 

In a message to the joint convention of 

Theatre Owners of New England and Motion 

Picture Theatre Ow-ners of Connecticut, 

currently in session, Stembler said 

that their unification had not been reached 

overnight and that it had taken work and 

negotiation and the umelfish dedication of 

their leadership to iron out the differences 

of the past. 

"The results of your unity are apparent 

to everyone who has observed your organizations 

in action," Stembler wrote in the 

convention program. "It has brought forth 

a greater percentage of your members to 

participate in the day-to-day activities in 

behalf of exhibition. It has resulted in an 

increased concentration on the settlement 

of common problems and a lessening of the 

energy-consuming, self-destroying battles 

between exhibitors carrying the standards 

of rival organizations." 

Stembler said that he believed exhibitor 

unity on a national scale was ine\itable: 

the problems so vast and potentially 

dangerous that they minimized and made 

relatively insignificant whatever differences 

in the past. 

"Large chain or small individual theatre 

operators—all of us alike are hurt by the 

showing of recent pictures on television 

during prime moviegoing hours." Stembler 

said. "All of us feel the pinch of the 

product shortage. All of us are harassed by 

the same kind of legislation. All of us are 

thieatened by pay television. There are no 

favored few who will escape. The example 

of the united New England theatre owners 

will be followed. I am sure, some time in 

the future. For the sake of all of us, I trust 

it will be soon." 

The joint convention is being held at the 

Griswold Hotel and Country Club here and 

will end Wednesday ill). 

Rand Resigns as Chairman 

Of Ad-Pub. Committee 

NEW YORK— Harold Rand, director of 

advertising and publicity for the Landau 

Co.. has resigned as chairman of the advertising 

and publicity directors conmiittee 

of the Motion Picture Ass'n of Amenca. 

Rand had served as committee chairman 

since the first of the year, having been head 

of world publicity for 20th Century-Pox. 

which is a member of the MPAA. 

In announcing that he was i-esignlng 

with regret, Rand said that the efforts being 

undertaken by the committee to Implement 

the newly approved public relations 

program should be encouraged because 

they marked a significant effort to 

re-emphasize all that was positive about 

the business. 

"I also hope that effoi-ts made to offset 

cerUiln editorial practices detrimental to 

the industry will be continued and intensified 

by the committee under Its new chairman, 

Rand said. 

" 

The committee will elect a new chairman 

at Its next meeting, scheduled for this 

inontli. 

BOXOFFICE Septemlx-r 9, 1963

Norm Levinson to Speak 

At the TOA Convention 

NEW YORK—A seminar on art 

operation will 

theatre 

be conducted by Norm Levinson, 

general manager 

and advertisingpublicity 

director of 

Trans-Texas Theatres, 

Inc., during the 

Theatre Owners of 

America convention 

at the Americana Hotel 

here October 28- 

31. Trans-Texas operates 

ten theatres, 

including two successful 

art theatres, 

Norm Levinson the Pine Arts in Dallas 

and the Texas in 

Austin. 

Levinson started his career in 1940 as an 

usher for Loew's New Haven, his home 

town, and, following service in World War 

II, he returned to Loew's. In 1954, he became 

press representative for Metro-Goldwyn-Mayer 

in the Minneapolis-St. Paul 

area, then in the Jacksonville-Atlanta- 

New Orleans division and finally in the 

southwest, operating out of Dallas. He resigned 

from MGM to accept his present 

position with Trans-Texas, under Earl Podolnick, 

president. 

A featured speaker on the convention 

program of the National Ass'n of Concessionaires 

will be 

Charles N. Baker, 

vice-p resident in 

charge of national 

sales for the Pepsi- 

Cola Co. He will talk 

on "The Value of Tiein 

Merchandising" on 

Wednesday morning, 

October 30, at a joint 

business session of 

NAC, Theatre Owners 

of America, Theatre 

Equipment and 

Supply Manufacturers 

Charles N. Baker 

Ass'n and Theatre Equipment Dealers Ass'n, 

the four organizations whose conventions 

will run concurrently at the Americana 

Hotel, New York City, October 27-31. 

At that session he will be a member of 

a panel of some of the concessions industry's 

outstanding authorities on beverages, 

vending and merchandising. 

Pepsi-Cola will occupy several booths at 

the industry tradeshow to be held in conjunction 

with the conventions. 

Another outstanding speaker on the 

Wednesday panel will be William E. Uzzell. 

vice-president and director 

of marketing 

for Royal Crown Cola 

Co. He is a veteran 

of 25 years with Royal 

Crown. The company 

will be represented 

with two booths in 

the tradeshow. 

Because of the importance 

W. E. UzzeU 

of automatic 

vending in most areas 

of the amusement and 

recreation industry, 

those in attendance 

at the joint meeting will be especially Interested 

in the talk by Patrick L. O'Malley, 

Automatic Canteen Co. of America. His 

subject will be: "Automatic Vending, 

Present and Future." 

Exhibitors in California 

Unite Against Pay TV 

And Now Comes TV Tape 

Recorder for Home Use 

New York—A television tape recorder 

for home use has been developed by 

the Rutherford Engineering Partnership, 

a Bermuda company. Cinerama, 

Inc., will have an active role in further 

developing the device in association 

with Nottingham Electronic Valve Co. 

under an agreement concluded last 

week by Nicolas Reisini, Cinerama 

president. 

The contract provides for the formation 

of an American company by Cinerama 

and Nottingham to advance the 

new invention and to manufacture and 

market it except in the United Kingdom, 

British Commonwealth and the 

common market and EFTA countries. 

Cinerama has a controlling interest in 

the new company, Reisini said. 

The following claims have been made 

for the device: 

It 

records and then replays television 

pictures and sound through any TV set, 

using standard tape. 

It also makes possible, by means of 

a companion home TV camera, the 

instantaneous recording on tape of pictures 

and sound for immediate replay 

through a home TV set. 

It is expected to be reasonably priced 

in a general consumer range. 

It is possible for an adaptation of 

the unit to be built into new TV sets 

by manufacturers. 

20th-Fox to Conduct 'Cleo' 

Showmanship Workshop 

NEW YORK — Twentieth Century-Fox 

will conduct a "Cleopatra showmanship 

workshop" here on September 11 for the 

purpose of exploring techniques for maintaining 

and extending the pace of "Cleopatra." 

The workshop will be conducted by 

20th-Fox sales and promotion executives 

and will be attended by officials of U.S. 

and Canadian circuits. 

The workshop has been designed to 

fortify "Cleopatra" exhibitors with new 

promotional tours covering the next six 

months. 

Among the 20th-Fox executives who will 

attend the meetings will be Seymour Poe, 

executive vice-president; Joseph M. Sugar, 

vice-president in charge of sales; Abe Dickstein, 

domestic roadshow manager; Abe 

Goodman, advertising director; Rodney 

Bush, exploitation director; Mort Segal, 

publicity manager; William Schneider, creative 

advertising consultant; Adrian 

Awan, exploitation manager, and Norman 

Weiser, vice-president of 20th Century- 

Fox Records. 

LOS ANGELES—Organization by California 

exhibitors of a united front against 

a threatened invasion by pay television will 

be decided at a scheduled meeting hero 

Monday (9) of delegations from the 

Northern California Theatre A-s'n and its 

southern California counterpart. 

Roy M. Cooper, San Francisco circuit 

head and chairman of the Theatre Owners 

of America executive committee, heads the 

fight to head off Subscription Television, 

Inc., and its $28,000,000 project for pay TV 

in the Los Angeles-San Francisco area, 

primarily with the Giants and Dodgers 

baseball games, starting next spring. 

The Northern California TOA group met 

last week to organize statewide opposition 

to the Subscription Television threat. 

Assurances of support came from National 

Allied and TOA. 

If the initial project is successful. Subscription 

Television has disclosed it plans 

an all-California pay TV network. Principals 

behind Subscription Television are 

the Reuben H. Donnelley Co., a subsidiary 

of Dun & Bradstreet; Lear-Siegler Co., 

Santa Monica electronics company; the 

Giants and Dodgers' organizations, and 

Matthew Fox's Tolvision Co., which has 

licensed the new company to use the Skiatron 

pay TV system. All will be substantial 

stockholders in Subscription TV. 

Subscription TV, Inc. Offers 

HECA $1 Million for Assets 

HOLLYWOOD — The Home Entertainment 

Co. of America announced it had received 

an offer of approximately one million 

dollars from Subscription TV, Inc. for 

the assets of Home Entertainment and 

Home Entertainment Co. of Los Angeles 

The offer has been submitted to HECA 

board of directors, who have voted favorably 

and recommended acceptance by 

stockholders. Stockholders met Tuesday 

f3) in New York on the proposed sale. 

Decca Records, Universal 

Set Quarterly Dividends 

NEW YORK — Quarterly dividends by 

Decca Records and its subsidiai-y. Universal 

Pictui-es, wei-e declared by their respective 

boards here Wednesday ( 4 ) 

A 30-cent-per-share dividend was declared 

by the Decca board, payable September 

30 to stockholders of record on 

September 16. 

A 25-cent dividend was declared on the 

Universal common stock, payable September 

30 to stockholders of record on September 

20. 

'Dr. Lao' Ahead of Schedule 

HOLLYWOOD—Despite the varied and 

complicated makeup changes of Tony Randall, 

the star of "Seven Paces of Dr. Lao," 

each of which required two hours to apply, 

the George Pal production for MGM completed 

filming three days ahead of schedule. 

Barbara Eden, Arthur O'Connell and 

John Ericson head the cast with Randall. 

Pal both produced and directed. 

BOXOFFICE September 9, 1963

M-G-M IS ON 

THE MOVE! 

1 

1 

I

story 

man 

THE 

:omes to 

:t a $50,000 

I. And walks 

murderous 

er and an 

libited 

love-affair!

American Audience Preferences 

Listed at Aspen by Mrs. Twyman 

ASPEN. COLO.— There arc certain 

common denominators which apparently 

apply to most American 

audiences and 

their preferences in 

film fare. Mrs. Margaret 

Twyman told 

the Aspen Film Conference 

which was in 

session here from 

August 30 to September 

3. 

Mrs. Tw>Tnan. who 

is director of community 

relations for 

Margaret Twjman the Motion Picture 

Ass'n. said that in 

general, American film audiences appeared 

to prefer cli escapism to harsh reality. i2i 

action to •talkiness." i3i a happy ending, 

not without some sense of logic, i4) relaxing 

rather than provocative themes. *5> glossy 

comedies to harsh tragedies, and i6i a touch 

of "naughtiness," but never dirt for dirts 

sake or violence for \iolence's sake. 

Mrs. Twyman hastily added that she 

could list as many successful films which 

tended to disprove those generalities as 

she could list those which proved them to 

be correct. 

In pointing out that American film 

audiences were a changing audience. Mrs. 

Twyman said that today, as compared to as 

recently as ten or 15 years ago. American 

patrons were more traveled, better read, 

more sophisticated in the broadest sense, 

slightly less provincial, slightly more liberal 

and less puritanical and a bit more 

realistic in facing themselves as well as 

world conditions around them. All 

of these 

characteristics, she said, made todays 

audiences more demanding in their expectations 

of the entertainment medium. 

Referring to a rather frequent audience 

reaction to what might be termed "excesses" 

in certain films, Mrs. Twyman said: 

"I refer to that one unnecessary scene 

which was so obviously included Just to 

add a little more sex; or that extra bit of 

brutality, violence, blood-and-gore which 

Is Irrelevent to the development of the plot 

or of the characters. Yes, these excesses 

displease audiences quite consistently. In 

every sense they bespeak poor judgment 

and taste, of course, but worse, perhaps, 

they indicate less than enough respect foithe 

customers judgment and taste. And 

the customer knows It," 

Story of 

Sean O'Casey 

To Be Filmed by MGM 

HOLLYWOOD—MGM will 

film the Irish 

playwright Sean O'Caseys autobiography, 

"Young Cassldy," with John Ford set to 

direct and the author set to play the title 

role. Arrangements were made between 

MGM pre.sldent Robert H O'Brien and 

Sexitti.' Productions, which holds the film 

rights. .Sextant president is Robert D. 

Oraff. and Robert Olnna and Milton 

Fruchtman, \ )cr-presldents. The .screenplay 

will be by UrltLsh writer John Whiting 

The film Is scheduled to start in Dublin In 

May. 

UATC Stockholders Group 

Attacks United Cal. Deal 

NEW YORK — Action by the United 

Artists Theatre Circuit's board of directors 

in approving the deal to acquire a half interest 

in United California Theatres for 

740,000 shares of UATC stock was attacked 

by the dissident group of shareholders 

which is .seeking to wrest control of the circuit 

from the present management. In a 

letter to stockholders, the Stockholders 

Committee for the Better Management of 

United Artists Theatre Circuit also was 

critical of the board's refusal to call a special 

meeting of the shareholders as requested 

by the committee. 

As to the United California deal, the 

committee noted that for a 50 per cent interest 

in United California, management 

proposed to give to the Marshall Naify 

family 740.000 shares of UATC stock 

having a market value in excess of $10.- 

750.000. It was stated that the assets which 

UATC would thus acquire earned less than 

$315,900 for the year 1962. which, it was 

added, would mean that UATC would be 

paying approximately 35 times earnings for 

the Naify interest. 

Continuing, the letter said: "Upon conclusion 

of this transaction, the Naify 

family would own over 46 per cent of the 

then aggregate outstanding stock of 

United Artists. Through their ownership 

in United Artists, they will continue to own 

46 per cent of United California, only four 

per cent less than they presently own. 

Thus, for four per cent of United California, 

the Naifys w-ill receive approximately 

46 per cent of the assets of your 

company." 

The committee said that according to the 

company's last annual report, the book 

value of the number of shares of United 

Artists to be transferred to the Naifys is 

almost $10,000,000. By contrast, the book 

value of the shares to be transferred to the 

Naifys, based on the most recent available 

statement of United California, is less than 

$6,150,000, a difference of over $3,850,000." 

The letter was signed by Maxwell Cummings, 

Jerome K. Ohrbach and Walter 

Reade jr. 

Hearings on the issues will be held in 

Baltimore Superior Court on September 9. 

AIP Signs Joe E. Brown 

For 'Comedy of 

HOLLYWOOD—Joe E. 

Terrors' 

Brown has been 

signed as a special guest star to portray the 

cemetery keeper In American International's 

"The Comedy of Terrors" which began 

production Wednesday i4i at Producers 

Studio, according to AIP toppers James H. 

Nicholson and Samuel Z. Arkoff. It is 

Brown's first motion picture appearance 

since "Some Like It Hot" in 1959. Vincent 

Price, Pet

New Magnetic Sound Film 

Announced by Eastman 

ROCHESTER, N.Y.—A new high-output 

magnetic sound recording film that allows 

the motion picture and television industries 

to present the most dramatic sound passages 

with fidelity, realism and a minimum 

of noise, has been announced by Eastman 

Kodak Co. 

The output of new Eastman Magnetic 

Sound Recording Film, Type A704, has 

been increased 40 per cent over old Type 

A701 to enable the sound department to 

captui-e all of the impact of the original 

voice, music or special effects and to preserve 

them faithfully through all of the 

many re-recording steps that precede the 

final print. 

The high frequency sensitivity of the new 

Eastman magnetic film has been substantially 

upgraded to produce more vibrant 

highs and a more natural balance between 

highs and lows. 

Eastman's achievement in producing a 

new oxide coating which has higher sensitivity 

and output, but which does not forfeit 

other essential properties of a good 

magnetic sound film, was termed "a significant 

breakthrough" by Donald E. Hyndman, 

assistant vice-president of Eastman. 

"Moreover the new coating is exceptionally 

tough," Hyndman said. "It shows so 

little wear that the film's useful life is extended 

five to tenfold." 

The new magnetic film will be offered at 

a price comparable to general purpose magnetic 

films and is available in a full range 

of sizes, cores and windings. 

Rep. Patman Eulogizes 

Johnston in Address 

WASHINGTON — Eric Johnston was 

eulogized by Rep. Wright Patman (D., 

Tex.), a friend of Johnston for 25 years, 

in an address in the House of Representatives. 

He stated that Johnston was "one 

of the outstanding men whose vision, courage 

and regard for their fellow man makes 

the path easier for all of us." 

Citing the high regard in which Johnston 

was held by Presidents Roosevelt, 

Truman and Eisenhower, Rep. Patman 

pointed out that he "immediately set himself 

against the twin evils of bigotry and 

license" upon joining MPAA in 1945. He 

quoted extensively from Johnston's writing 

and speeches, stressing his belief in 

cooperation and mutual helpfulness. 

Two From Ted Richmond 

HOLLTWOOD—Producer Ted Richmond 

has put into active preparation two projects, 

tentatively scheduled to go before the 

cameras prior to the close of the year. 

William Bowers, script writer, is doing a 

first draft of "Too Big for Texas," and the 

famous mystery writer Adi-ian Spies is writing 

the script of "The Lies of Silence." 

Richmond starts casting the principals next 

month. 

Samuel Goldwyn Jr. Starts New Film 

HOLLYWOOD — Samuel Goldwyn jr.'s 

independent feature, which he is producing 

and directing, "The Young Lovers," went 

before the cameras last week with Peter 

Fonda, Sharon Hugueny and Nick Adams 

starred. George Garrett, young University 

of Virginia professor, wrote the screenplay. 

United Artists Starts Pre-SelHng Tour 

For Promotion of 'Kings of the Sun 

NEW YORK—United Artists is putting 

another long-range pre-selling campaign 

behind the Mirisch Company's "Kings of 

the Sun," which was filmed entirely in 

Mexico, starting early in 1963. and will be 

UA's Christmas 1963 release in all key 

cities of the U.S. 

Heralding "Taras Bulba," which was 

UA's Christmas release in 1962, Jim Denton, 

motion picture publicist, went on a key 

city tour months in advance of the yearend 

release with a display of photo material to 

show newspaper critics, editors. radio-T'V 

commentators and exhibitors. 

Now, Denton is on the first leg of a 19- 

city "Kings of the Sun Showmanship 

Workshop" tour with publicity and promotional 

material for all communications 

media, much of it the result of planning 

back to the pre-production and production 

phases of "Kings of the Sun," which was 

produced by Lewis J. Rachmil and directed 

by J. Lee Thompson in Panavision and De 

Luxe Color. 

Denton's "Showmanship Workshop" kit 

includes two 16mm color shorts, black-andwhite 

and color photographs from the film, 

special newspaper features and background 

material, plus a variety of props and costumes, 

many of them elaborately feathered, 

used in the picture. Detailing the making 

of the fUm and the research into Mayan 

folklore, the radio shows were all recorded 

on locations in Mexico during the shooting 

of "Kings of the Sun," utilizing the voices 

of the stars of the film, Yul Brynner, 

George Chakiris, Richard Basehart, Brad 

Dexter and Shirley Anne Field, British 

leading lady, as well as Rachmil and 

Thompson. The behind-the-scenes 16mm 

color reels will be edited into two short 

subjects, one a ten-minute demonstration 

reel to be shown to press and exhibitors. 

the other a five-minute reel for use on TV. 

The "Showmanship Workshop" was 

shown for the first time in a preview presentation 

in Hollywood August 15 at the 

Hollywood Roosevelt Hotel for Los Angeles 

press and exhibitors. Already visited by 

Denton were Denver, St. Louis, Kansas 

City and Chicago while other cities already 

visited or soon to be covered include Detroit, 

Cleveland, Pittsbm-gh, Toronto, Boston, 

Philadelphia, Washington, Atlanta, 

Miami, New Orleans. Houston, Dallas, Buffalo, 

San Francisco and New York. 

Calling the Mirisch film "good family entertainment 

with a tremendous blockbuster 

potential," Gabe Sumner. UA's national 

director of publicity, advertising and 

exploitation, said that the picture would 

probably open on the "Premiere Showcase" 

in New York around Christmas. Guy 

Biondi, eastern publicity man for Mirisch, 

also attended the tradepress meeting with 

Denton Tuesday ( 3 ) at the Hotel Warwick, 

which was followed by an appropriately 

Mexican luncheon at La Fonda del Sol. 

Denton, following his "Kings of the Sun" 

tour, will vacation in Europe before joining 

the publicity force on another Mirisch 

film, "A Shot in the Dark," the pictm'ization 

of the Broadway stage success, which 

will star Sophia Loren and Peter Sellers, 

starting late in 1963. 

Davis to Handle 'Pair of Briefs' 

BOSTON—Davis Film Distributors, 

AT 'KINGS OF SUN' PARTY—Leading theatremen of St. 

Inc. 

of Boston has consummated a deal with the 

J. Arthur Rank Organization for U.S. distribution 

of "A Pair of Briefs." The British 

courtroom comedy stars Mary Peach, 

Brenda DeBanzi, Michael Craig and James 

Robertson. 

Louis were guests 

of United Artists at a cocktail party at which they met James Denton, studio 

publicist who was in the city in behalf of UA's Christmas release, "Kings of the 

Sun." Left to right, back row: manikin wearing star Yul Brynner's outfit; Jay 

O'Maltn and Ed Stevens, UA exchange; Denton; another manikin wearing George 

Chakiris' ceremonial robes; Tony Beninati, UA salesman: Rani Pedrucci, Frisina 

circuit; Bernie Evens, UA field man, and H. E. McManus, Smith General Theatres 

buyer-booker. In the front row are Tom Horner, Quincy, 111.; Vincent O'Leary, 

Publix Theatres, Alton; Jules Jablonow, Mild-America Theatres; Tommy Williamson, 

Bloomer Theatres, Belleville, and Louis Jablonow. Present but not in the picture 

were Don Baker of New York, Loew's Theatres advertising director, who was 

in St. Louis on a vacation, and Rein Rabakukh, Mid City Theatre. 


Denver. 

Hollywood Cinerama 

Consiruction Surges 

HOLLYWOOD— Pacific Theatres' Cinerama 

Theatre, the first concrete geodesic 

dome building ever constructed, had its 

first pentagonal panel erected August 29. 

The 316 panels of precast concrete, each 

weighing some 3.200 lbs., will be bolted 

into place during the next four weeks. The 

1.000-seat theatre will boast a dome roof 

140 feet in diameter. 

The star committee of the Cedars Women's 

Guild, supporting group of the Cedars 

of Lebanon-Mt. Sinai Hospitals, will sponsor 

Hollywood's World Premiere of Stanley 

Kramer's Cinerama comedy spectacular. 

"It's a 

" 

Mad. Mad. Mad. Mad World at 

the new theatre on November 7. The committee, 

headed by Rosalind Russell, plans 

to use the proceeds of the gala event for 

the free bed care fund. 

The principle involved in the construction 

of the geodesic dome building is the 

invention of the noted designer. R. Buckmaster 

Puller and it was Nicolas Reisini. 

president of Cinerama, Inc.. who first introduced 

plans for a chain of the unique 

theatres last February. 

William R. Forman. president of Pacific 

Theatres. Inc., instituted plans for the first 

of the revolutionary buildings which are 

expected to total 300 nationwide by 1965. 

with an equal number throughout the rest 

of the world. The Hollywood structure, an 

adaptation of designs by Welton Becket 

and Associates, architects and engineers, 

is being constructed under the supervision 

of Huber. Hunt & Nichols. Inc.. general 

contractors. Plans for a second similar 

building are set following completion of 

the current project. 

Fuller's designs for concrete geodesies 

are worked out by complex mathematical 

formulas. They are based on principles 

embodying force distributions similar to 

those found in atoms, molecules and crystals. 

Most of them are geometric systems 

developed from fundamental building 

blocks of physics, such as pyramids, eightsided 

figures and 20-sided figiu-es. 

The Pacific Cinerama Theatre is an 

adaptation of Fuller's prototype geodesic 

dome of concrete which employs pentagonal 

I 

five-sided I shapes and hexagonal 

sided i. Conceived as precast 

( six- 

concrete 

panels, 140 feet in diameter and 51 '2 feet 

high. 316 panels in 16 patterns will be required. 

Individual panels will be precast in 

fiberglass molds which allow prefabrication 

in critical dimensional tolerances. 

This prototype geodesic dome will weigh 

700 tons which is less than a fourth of 

the weight of our new atomic submarine 

which has but a fraction of its volume. 

The Pacific Cinerama Theatre represents 

the first capital investment in 

Hollywood theatre in 35 years. 

a new 

UA Reports 6-Month Drop 

In Gross and Earnings 

NEW YORK— United Artists' worldwide 

t;ro.ss and net earnings for the first half of 

1963 were below those of the con-esponding 

period of 1962. it was reported by Robert S. 

Benjamin, chairman of the board of 

directors. 

The six-month net for this year 

amounted to $802,000, after provision of 

$407,000 for income taxes. This compared 

with a profit of $2,003,000 in the first half 

of last year. 

The company's worldwide gross for the 

six-month period totalled $49,971,000 this 

year, compared with 

same span in 1962. 

$62,066,000 for the 

This year's six-month net represented 

earnings of 44 cents per share on the 1,- 

803,542 shares outstanding on last June 29. 

This compared with a net of $1.11 per 

.share for the first half of 1962. after adjusting 

the shares then outstanding to the 

number outstanding on June 29. 1963. 

A reason for the drop in gross and earnings 

was attributed by a spokesman to 

several high quality pictures which, despite 

their merits, had not measured up to expectations 

from a revenue standpoint. It 

was indicated, however, that, with the lineup 

of pictures on the way. the pendulum 

could swing in the other direction diuing 

the last half of this year. 

National Allied to Honor 

Nicholson and Arkoff 

HOLLYWOOD—James H Nicholson and 

Samuel Z. Arkoff. president and executive 

vice-president respectively of American 

International Pictures, will be honored as 

"Producers of the Year" by the Allied 

States Ass'n of Motion Picture Exhibitors, 

it was announced by president Jack Armstrong. 

The award, which will be given at the 

annual national convention of the association 

in New York city in October, is based 

on the recent succession of AIP boxoffice 

successes headed by the musical comedy 

"Beach Party," according to Aimstrong. 

Bronston Gets Film Rights 

To 'Brave New World' 

HOLLYWOOD—Samuel Bronston Product'.ons, 

through Security Pictures, has 

acquired the film rights to Aldous Huxley's 

1931 novel, "Brave New World." The 

picture has been added to Bronston's 1964 

production schedule and the producer is 

currently negotiating with David Niven for 

one of the leads. 

RKO General Corp. owned the film 

rights since 1931 but never screened the 

novel, which has never been out of print 

since publication. 

Chill 

Tour for 

Wills on 12-City 

'McLinlock!' 

HOLLYWOOD — Chill Wills, costar of 

" 

Batjac's "McLintock! for United Artists, 

has embarked on a 12-city tour armed like 

a press agent— with photos, text, TV shorts 

and film clips. He displayed his de luxe 

sales and promotion kit at a tradepress 

cocktail party hosted by UA and Batjac 

at Chasen's Wednesday i4i, shortly prior 

to takeoff for his first tour city. 

With the kit. Wills will transform his 

hotel suite at each stopover into a "Mc- 

Lintock!" sales display and bring in exhibitors, 

entertainment editors, photo editors 

and TV interviewers to choose which 

promotion pieces they wish to order by 

number. UA then will airmail duplicates of 

requested art direct to each exhibitor or 

editor. Included in the kit for presentation 

in the hotel displays are 40 color 

slides to be projected automatically, showing 

choice scenes from the comedy starring 

John Wayne and Maureen O'Hara. 

Wills' itinerary and dates lall in September! 

: 9: Kansas City. 10: Chicago. 

11. 12: Dallas. 13, 14: New York, 

15-17: Boston, 18: Buffalo. 19: Pittsburgh, 

20. 21: Washington. 22, 23: Detroit. 24: 

Indianapolis. 25. 26: Minneapolis, 27. 28. 

At each city on the tour, a UA field 

man will accompany Wills to newspaper offices, 

radio and television stations. 

'Of Love and Desire' Set 

For 30 Domestic Dates 

NEW YORK—"Of Love and Desire." the 

20th Century-Fox release in CinemaScope 

and De Lu.xe Color, starring Merle Oberon. 

Curt Jurgens and Steve Cochran, will open 

at the Astor Theatre and other "Premiere 

Showcase" theatres in the metropolitan 

area September 11, following United Artists' 

"The Caretakers." 

"Of Love and Desire" will also open in 

30 other domestic engagements later in 

September, including the Oriental Theatre. 

Chicago: Ambassador and Metropolitan, 

Washington: Pageant, St. Louis, and Circle, 

Indianapolis, as well as a multiple 

launching in Denver at the Towne. Crest. 

Oriental and Valley Drive-In. 

"All About Love' for U.S. Release 

HOLLYWOOD— Hollywood's newest producing 

and releasing organization. Alexander-Ford-du 

Pont, has acquired the 

Italian film. "All About Love." starring 

Elke Sommer. for American release, it was 

announced by Alex Alexander, executive 

vice-president and general manager of 

AFD. Miss Sonuner's costar in the musical 

is Walter Chiarl and release is scheduled 

for November. 

CARBON ARCS FOR THE FINEST PROJECTION . 

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di^ts on 

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] 

10 


I Edgar Mannix Is Dead; 

Retired MGM Veteran 

BEVERLY HILLS, CALIF.—Solemn high 

requiem mass was conducted Tuesday 1 3 

for Edgar J. Mannix, 

72, retired vice-president 

and general 

manager of Metro- 

Goldwyn - Mayer 

Studios, who died 

Friday, August 30, in 

Beverly Hills of a 

heart attack. The Rt. 

Rev. Msgr. Daniel F. 

Sullivan read the 

funeral mass in the 

Chmxh of the Good 

Edgar J. Mannix 

Shepherd in Beverly 

hUIs, with James 

Cardinal Mclntyre, presiding. Burial was 

in Holy Cross Cemetery. 

Actors James Stewart and Robert Taylor 

served as pallbearers. Other pallbearers 

were Robert Weitman, J. J. Cohn, Douglas 

Shearer, Abe Lastfogel, Charles Boren and 

Maui-ice Benjamin. 

FORMER AMPP PRESIDENT 

Prior to his semi-retirement in 1956, 

Mannix for 31 years was a vice-president 

and general manager of the MGM Studios. 

He also served as president and vicepresident 

of the Association of Motion Picture 

Producers, representing all major 

studios. Until last year, he served on the 

board of directors of the Motion Picture 

Academy of Arts and Sciences, to which he 

had devoted much of his time since its 

founding. 

The retirement of Mannix seven years 

ago was accepted by MGM only with the 

understanding that his wide experience 

and valued judgment would be available 

to the company in an advisory capacity. 

He maintained offices at the MGM 

Studios, and until recent months was in his 

office daily. 

A friend to all, the great and the humble, 

Mannix from the beginning of his activities 

in the film capital took a personal interest 

in the industry's labor relations. He was 

frequently called in as an arbiter of 

labor questions. Mannix is credited with 

the establishment of outstanding industrial 

cooperation between management and labor 

which made a tremendous contribution to 

formulating production schedules that set 

up a uniformity of studio operations in 

Hollywood. 

JOINED INDUSTRY IN 1916 

In 1916, Mannix began his long association 

with the motion pictm-e industry when 

he joined Allan Dwan, the director, in the 

production of "The Inner Woman," starring 

Evelyn Nesbit Thau. In 1919, he was 

appointed manager of the New York 

studio, where Joseph Schenck was producing 

films starring Norma and Constance 

Talmadge. When the company moved to 

Hollywood, Mannix remained in New York 

as Schenck's production representative. 

While Nicholas Schenck was president of 

Loew's Inc., then parent company of 

Metro-Goldwyn-Mayer, in 1925, Mannix 

was sent to Hollywood to join the studio's 

executive staff as controller. He soon was 

appointed studio manager and assistant to 

Irving G. Thalberg, who was in charge of 

production. 

Mannix is survived by his wife, Mrs. Toni 

Mannix. 

BETWEEN THE LINES 

The Conventions 

PVERY YEAR about this time, this column 

reminds its readers that the annual 

exhibitor conventions are just ahead 

and that it's time to start thinking about 

attending one or both of them. 

Another reminder, by necessity, must be 

repetitious because previous arguments in 

favor of attendance remain unchanged. It 

is needless to repeat that exhibitor conventions 

are helpful, informative, stimulating 

and relaxing, as well as providing the 

opportunities to meet face to face many of 

the industry personalities about whom 

theatremen have read in the tradepress. 

Both Theatre Owners of America and 

Allied States Ass'n cm-rently are finalizing 

their prograins for their respective conventions, 

both in New York and both at the 

Americana Hotel. And both in October, just 

a few days apart. And both organizations 

are predicting record-shattering attendance. 

A preview of the programs indicates that 

the sessions will be educational on the matters 

of showmanship, product prospects, 

legislative issues, censorship and the economic 

outlook. Speakers who are experts 

in their respective fields are being lined up 

to enlighten the theatre owners on a variety 

of subjects. And the social aspects 

should be tops. 

As we have said before, a convention is 

not an expense; it is an investment, an investment, 

in a theatreman's welfare. 

Both Allied and TOA appear to be in 

healthy conditions, without internal strife 

that often broke out at these annual gettogethers 

in the past. Allied, particularly, 

which was almost torn apart a few years 

ago, has made a remarkable and praiseworthy 

recovery with its feet on solid 

ground and is continuing to progress. TOA 

has not been beset with such problems. 

And so for the record: The Allied event 

will run from October 21 to 24: TOA, from 

October 28 to 31. 

Every exhibitor should try to be at one 

of them, whether a member or not. 

Magic Formula 

AT THE ASPEN Film Conference in Aspen, 

Colo., this past week, Margaret 

Twyman of the Motion Picture Ass'n referred 

to the so-called "lost audience" and 

said that these people really never had 

lost interest in the industry and that they 

still considered it one of the most fascinating 

and exciting businesses in the world. 

"I am sure that, if we can lure them 

once again to one or two enjoyable movies, 

we will recapture them." she said. "It is 

like hitting one good golf ball or eating 

one peanut—they will come back for more. 

-By AL STEEN 

There are no magic formulas on how this 

can be done." 

Maybe there is a formula and maybe it 

is magic. Perhaps it's just a case of going 

out and tooting your own horns. 

Early in the summer, we met a young 

couple who sort of took pride in t'ating that 

they hadn't seen a motion picture in more 

than six months because they were of the 

opinion that there weren't any good picr 

tures around. In answer, we gave them a 

rundown on the upcoming product and asserted 

that the best block of pictures in 

years was available and that they were 

missing a lot by not going to a motion pictm'e 

theatre. 

This was the last week in June. The conversation 

had been practically forgotten 

until this past week when we ran into the 

male half of the couple. He actually expressed 

thanks for the tip we had given 

them and said that he and his wife had 

seen a recommended pictm-e and had been 

going to a theatre about twice a week ever 

since we had our discussion about pictures. 

Perhaps a little personal nudging by 

everybody in the industry could be the 

magic formula. 

Thisa and Thata 

QUOTE from Diners' Club Magazine: 

"Some of today's films are so long that 

it takes less time to read the book." 

In a statistical book published about 30 

years ago, we noted that the average production 

cost of a feature at that time was 

less than $300,000 and the average shooting 

schedule was 20 days. That figm-e is 

about the cost of a doorknob in today's 

films. 

« * • 

William Githens' project of bringing out 

news film with spot advertising might 

bring to mind a similar venture by Allied 

States Ass'n in 1931—at least, some of us 

oldtimers might remember it. Allied 

brought out nine issues of the reel and 

then abandoned it because of insufficient 

advertising of the kind which Allied leaders 

deemed appropriate for the screen. Githens 

plans to surmount that situation. 

« • • 

A couple of years ago. Hallmark, the 

greeting cards company, sponsored the 

film production of "Macbeth" as a television 

spectacular. The program reaped 

plenty of awards. It is reported that the 

picture now will be released to theatres 

and will open in art houses this fall. The 

feature was made by Grand Prize Productions 

at the Metro studio in London. 

* * • 

Bill Slocum in the New York Mirror has 

this idea of a real soft job: Yul Brynner's 

barber. 

BOXOFFICE September 9, 1963 U

This 

. . William 

. . "Parade 

^MftwMd ^cûwC 

TOTAL of 12 features are lined up for 

P^ 

production start in September. Although 

it doesn't show on the starters Warners 

is over-scheduled with production, 

the Metro-Goldw.m-Mayer lot is humming, 

and some bright spots now appear. 

ALLIED ARTISTS 

• 

•The StranKler. Burt Topper-directed 

film will be lensed in Hollywood, instead 

of the original setting of the present 

Boston murders, with Victor Buono heading 

the cast for producers Samuel Bischoff 

and David Diamond. Topical interest 

in the unsolved mysteries will be handled 

in a realistic manner by Topper, who 

has worked low-budgeted films into crowdpleasers. 

His work, which started at university 

level, has gone up in a few years to 

feature status. 

"The Iron Kiss." Leon Promkess will 

produce this Samuel Fuller story of a 

"lady of the evening." who decides to go on 

the straight and narrow path. 

AMERICAN INTERNATIONAL 

'The " 

Comedy of Terrors. This comedyhorror 

film will be made in a tongue-incheek 

fashion by James H. Nicholson and 

Samuel Z. Arkoff with Jacques Tourneur 

directing. The cast is well chosen for the 

story of a group of morticians who keep 

losing their corpse. The Richard Matheson 

original stars the bright group of undertakers. 

Vincent Price, Peter Lorre, Boris 

Karloff. Basil Rathbone, and Joyce Jameson. 

BUENA VISTA 

"Tlie Moon-Spinner." This Walt Disney 

feature, which bears a whodunit tag, 

will be produced on location in London and 

Crete. An international best-seller by Mary 

Stewart was the source of this mystery 

adventure, which deals with Peter McHenry 

losing his job as a Jewel carrying messenger. 

He follows a suspect to Crete and becomes 

involved with Hayley Mills, who helps him 

with Pola Negri, who is interested In buying 

the hot swag. Eli Wallach villains the piece 

from start to finish, with James Neilson 

directing, and Bill Anderson co-producing 

Technicolor will be u.sed. 

"Wild Goose Stop." After journeying to 

Vermont last winter to pick up authentic 

winter scenes for this story of a trapper, 

who loves wild geese and will do anything 

to fight his neighbors and fellow townsmen 

In their behalf, Disney has set Brian Keith 

and Brandon de Wilde for Norman Tokar 

to direct under supervision of Winston 

Hiblor, as co-producer. 

COLUMBIA 

"Hie Pumpkin Eater." A novel by Penelopmnion and Romy Schneider 

with David Swift handling producerdirector 

authorities. 

By SYD CASSYD 

METRO-GOLDWYN-MAYER 

"The Unsinkable Molly Brown." Lawrence 

Weingarten was given the reins on 

the successful Broadway musical comedy 

and has set Debbie Reynolds. Harve Presnell 

and Ed Begley to work with Charles 

Walters as director. With new songs by 

Meredith Willson and Debbie working with 

Peter Gennaro. responsible for "West Side 

Story" stage choreography, the tale of a 

woman in the 1890s in Colorado, who comes 

into a fortune, based on an incident in a 

novel titled "Timberlinc," will have new 

dimensions in color and Panavision. Having 

watched rehearsals for this one and 

listened to Presnell. this reviewer look.s 

for a winner. 

PARAMOUNT 

"Circus." Samuel Bronston will undertake 

his most ambitious spectacular, shooting 

the story of circuses all over the world, 

with a base at his studios in Spain. Top-line 

cast of John Wayne, Claudia Cardinale, 

Rod Taylor, Rita Hayworth and Lloyd 

Nolan indicate the scope of this color film 

directed by Henry Hathaway. 

UNITED ARTISTS 

"The Best Man." Following the tradition 

of taking successful Broadway plays. 

Stuart Millar and Lawrence Turman have 

chosen this Gore Vidal play of presidents, 

former and present, by inference, and set 

Franklin Schaffner to direct Henry Fonda 

and Cliff Robertson, with Margaret Leighton 

as costar. 

"Invitation to a Gunfighter." Stanley 

Kramer has set this Larcos-Hermes production 

to be directed by Richard Wilson, 

who with his wife, Elizabeth, wrote the 

screenplay. Appearing seven years ago as 

a television incident, it covers the story of 

a town in trouble hiring a gunfighter to 

handle a job in his particular craft. Unfortunately, 

once he had his head, he kept 

going and took over the running of the 

town. Yul Brynner and Janice Rule were 

set to star. 

UNIVERSAL 

"The Island of the Blue Dolphins." 

Robert Radnitz, a young producer interested 

in films for children, took this Scott 

O'Dell novel which was chosen as "most 

distinguished contribution to children's 

literature," by the American Library Ass'n, 

and will shoot it at Anchor Bay, Calif., with 

James B. Clark directing. It is an adventure 

novel about a teenage Indian girl and will 

be shot in Eastman Color. 

WARNER BROS. 

With no starts planned for September 

because of a scheduling problem, the Warner 

lot is one of the busiest in town. Four 

major productions and television shows 

have tied up the stages to a degree where 

even a November starter must be filmed 

at Paramount. Total production under way 

at the lot is over $20,000,000, 

Fllmgroup, Inc., headed by Harvey Jncob.son 

while president Roger Corman Is 

doing ••Dubious Patriots" In Yugoslavia, an- 

nounces four films—"The Story of Robert 

E. Lee." scripted by Richard Adams; "Fun 

and Profit," a comedy written by the team 

of Sam Locke and Joel Rapp: "Plant of 

Storm," by Jack Hill, and "The Wild Surfer," 

by John Lamb. Reported budget of 

almost $4,000,000 for the four is a change 

to higher-budgeted films, following Corman's 

reorientation to new marketing. 

Metro-Goldwyn-Mayer will take off the 

blinds on its cartoon factory and "Tom and 

Jerry," closed since 1957. will start to move 

once again. Walter Bien will produce the 

films off the lot. with studio financing and 

distributing. Chuck Jones and Mik? Maltese 

will head former group back in harness. 

Bien is an experienced commercial 

and television film producer with long 

short-subject experience . 

of 

Comedy." with Robert 'Voungson. a 

writer-director-producer at the helm, is a 

package of short subjects and features from 

1947 being edited into a full-length entertainment 

feature at Metro-Goldwyn- 

Mayer. Due date for release is November. 

After six months of discussions, following 

his trip to Hollywood to pick up his 

Oscar for "Sundays and Cj'bele," Serge 

Bourguignon and producer Martin Manulis 

will work at the 20th-Fox lot under negotiations 

completed with Richard Zanuck. 

Natalie Wood will star in "Cassandra at 

the Wedding," the property adapted by 

Mart Crowley from the Dorothy Baker 

novel. Somewhat like the Bette Davis film. 

Miss Wood will play twin girls in a double 

chore . . . Irene and Louis Kamp have been 

pacted by executive producer Jerry Bresler 

to write the screenplay for "The Constant 

Image," based on Marcia Davenport's bestselling 

novel. The film, which will be produced 

by Arthur Hoffe at Columbia, starting 

in January, will star Lana Turner. 

"Cohn and Doyle" by Bischoff and Diamond 

as producers is an explosive laughter 

situation comedy dealing with the exploits 

of two private detectives, written 

by Nat Perrin, from an original idea of 

George Jessel and Sid Silvers, which is being 

negotiated with Allied Artists for distribution 

. Goetz. in Rome, 

planning two films for production under 

Mardeb Productions. Irving Starr, executive 

producer, announced acquisition of 

••Wives of Judas and Pilate," original 

screenplay by Oscar Millard, and "Paul and 

ThcUa," by Russell S. Hughes. Resuming 

production, after a two-year-hiatus, is evident 

from the announcement by the pair 

of producers. 

. . . 

The Natalie Wood starrer. •'Inside Daisy 

Clover." to be produced by Pakula-Mulligan 

Productions in partnership with Miss 

Wood's Rona. Inc.. will be distributed by 

Columbia. The picture rolls next June with 

Alan J. Pakula producing and Robert Mulligan 

directing. The deal is in addition to 

Pakula-Mulllgan's prevloasly announced 

two-picture pact at Columbia, starting with 

••The Traveling Lady," starring Steve Mc- 

Queen and Lee Remick, rolling In October 

Samuel Bronston set Rod Taylor to 

star In ••Circus." for which John Wayne 

has been scheduled for .some time. Henry 

Hathaway directs the Paramount release, 

to roll in Spain in mid-September. 

12 

BOXOFTICE September 9, 1963

CALENDARiEVENTS 

SEPTEMBER

BOXOFFICE BAROMETER 

This chort records the performance of currsnt ottroctions in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer thon five engagements arc not listed. As new runs 

are reported, ratings ore added and averages revised. Computation is in terms of percentage in 

relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal," 

the figures show the gross roting above or below that mork. (Asterisk * denotes combination bills.)

Film Classification 

Hearings Scheduled 

ALBANY—Public hearings on film, 

classification 

proposals have been tentatively 

scheduled for October 7, 8 in Albany and 

October 21, 22 in Buffalo by the Joint Legislative 

Committee to Study the Publication 

and Dissemination of Obscene 

Material. 

Previously, Luigi R. Marano, Brooklyn 

Republican who heads the committee, had 

announced hearings on the New Yoi'k. 

Board of Regents proposals would be held 

at the Roosevelt Hotel in New York September 

23, 24. 

Marano's committee will prepare legislation 

for introduction at the next session of 

the legislatui'e. 

Cohen Asks Real Fight 

On Classification 

BUFFALO— "It looks like we will have to 

roll up our sleeves and really go to work 

this year," said Sidney J. Cohen, president 

of Allied Theatres of New York State, in 

commenting on the New York state classification 

bill. "The Board of Regents" of the 

New York State educational system, which 

administers this state's censorship law, has 

now come out asking that they be authorized 

to classify motion pictures as to their suitability 

for children," said Cohen. "There is 

no question in my mind but that assemblyman 

Luigi R. Marano will offer such a bill. 

"New York State Allied wiU fight this 

third try bitterly. I m-ge every exhibitor to 

be ready for a real fight. Your very existence 

could be at stake in this battle." 

Embassy Files 3 Appeals 

Vs. Maryland Censors 

BALTIMORE — Three appeals against 

nilings by the Maryland State Board of 

Motion Picture Censors were filed in city 

court here by Embassy Films of New York, 

seeking to set aside the censor board's cuts 

in three films. They are "7 Capital Sins," 

"Landru," also known as "Bluebeard," and 

"Night Is My FMture." 

The appeals allege the censors' decision 

is capricious and arbitrary and not in conformity 

with the Maryland censorship 

statute, and that the statute, itself, is unconstitutional 

and unenforceable. 

Attorneys Ephraim of New York and 

Richard C. Whiteford of Baltimore represent 

Embassy Films. 

IFIDA Issues Its Second 

Annual Film Directory 

NEW YORK—The second annual edition 

of its film directory has been published by 

the Independent Film Importers and Distributors 

of America. The new book, which 

lists foreign product available for 1963-64, 

contains 41 pages of product from abroad, 

including short subjects, being distributed by 

members of the organization. 

Michael F. Mayer, IFIDA executive director, 

described the directoiy as a "great 

aid to exhibitors and others interested in 

foreign films and the appropriate source of 

outstanding films." 

Burt Lancaster, Fredric March, Ava 

Gardner and Martin Balsam have top roles 

in Paramount's "Seven Days in May." 

Champagne Debut Given Embassy, 

Loew's New Washington Theatre 

Loew's Theatres executives greeted a list of society and diplomatic guests 

invited to the gala opening of the new Embassy Theatre in Washington. Left to 

right: Mrs. Myerson and Bernard Myerson, executive vice-president; Mrs. Arthur 

Tolchin; Otto Ebert, Washington MGM manager, and Arthur Tolchin, executive 

in charge of theatre operations. Also present were Charles Kurtzman, general 

manager, and Ernest Emerling, advertising head. 

WASHINGTON—The ghost-town atmosphere, 

which had descended upon large 

areas of Washington dm'ing Wednesday's 

giant March for Freedom rally, was dispelled 

the following evening (August 29) 

as the embassy district rocked with the 

lights and crowds for the opening of the 

capital city's first new theatre in 13 years, 

Loew's Embassy, on Florida avenue near 

Connecticut. 

Hundreds of society and diplomatic 

notables attended the unveiling of the new 

showcase theatre and the world premiere 

of Paramount's "Wives and Lovers." 

Searchlights pierced the sky, strolling 

violinists and a large band added excitement 

and glamor to the event. 

The gala was staged under the auspices 

and for the benefit of the American Newspaper 

Women's Club and National Cultvu'al 

Center. 

Averell Harriman, with his wife, honorary 

chairman of the benefit committee, cut 

a 70mm film strip, officially opening the 

new theatre. 

Anne Denton Blair, president of the club, 

and Dorothy Williams, chairman, congratulated 

Loew's Theatres. Arthur M. 

Tolchin, executive in charge of theatre operations, 

promised that all of Loew's resources 

would be put behind the new operation 

to provide the very best in screen 

entertainment in a beautiful, comfortable 

environment. 

Loew's and Cresta Blanca wines were 

hosts at a champagne party following the 

premiere. 

The showplace cost almost a half million 

dollars. The 567-seat lounger-type 

theatre incorporates all the new technical 

advances for optimum theatre enjoyment. 

Edwin Weihe & Associates, Washington, 

were the architects, assisted by John J. 

McNamara, New York. 

Among the features is the staggering of 

seats to insure the best possible view of the 

screen. The stereo speakers have been 

placed in the ceiling rather than on the 

walls. An Austrian-type curtain is raised 

from the bottom and pulled up to the top. 

The walls are covered with tectum, the 

latest type acoustical sound-proofing and 

decorative material. 

There is an abundance of parking spaces 

which will accommodate more than 800 

cars underneath the theatre and next door 

to the theatre itself. 

The resident manager is Ronald Sterling. 

Among the Loew's executives who came 

to Washington for the premiere were, in 

addition to Tolchin, Bernard Myerson, executive 

vice-president: Ernest Emerling, 

vice-president; Charles H. Kurtzman, general 

manager: Oi-ville Crouch, Loew's 

southern division director, and Lloyd 

Jacobs, assistant director of engineering. 

Representing Paramount Pictures were 

Bernard Serlin, national public relations 

executive, and Herbert Gillis, Washington 

manager. 

Nate Golden Opens Office 

For Practice of Law 

WASHINGTON—Nathan Golden, retired 

veteran chief of the Commerce Depart- 

has ended a long va- 

ment's Film Division, 

cation and is now engaged in the private 

practice of law. He also will be consultant 

to business and industry on government 

trade and international trade at his office 

in the Warner Theatre building. 

Warner Dividend 

NEW YORK—A dividend of 12^2 cents 

per share on the common stock has been 

declared by the Warner Bros, board of directors, 

payable November fi to stockholders 

of record on October 11. 

BOXOFFICE September 9, 1963 E-1

Labor Day Crowds Fill B'way Spots; 

'Thrill' Passes $1,000,000 at Hall 

NEW YORK— The usual Labor Day upturn 

resulted In strong business for the 

majority of the Broadway first-run houses 

as visitors crowded the Main Stem to make 

up for the New Yorkers who headed for 

nearby beaches and resorts. The sole new 

picture in Times Square. "Wives and Lovers." 

had a good, if not sensational, first 

week at Loew's State and was as strong 

at the east side Trans-Lux East. However. 

"Lord of the Flies" was smash in its 

week at Loews Tower East. 

Again leading all the holdovers, with a 

fifth week take of over $200,000. "The Thrill 

of It All" hit the $1,000,000 mark on the 

fmal day of that stanza to become the 

first picture in the 30-year history of Radio 

City Music Hall to have five such strong 

weeks in a row. topping the previous 

record-holder, last summer's "That Touch 

of Mink." also a Doris Day starring vehicle 

from Universal. The sixth week of 

"Thrill" started Thursday i5>. 

The other holdovers to do strong business 

included "The Caretakers." in its 

second week at the Astor and the east 

side Murray Hill: "The Great Escape," in 

its fourth week at the DeMille and the east 

side Coronet, and "Irma La Douce," in its 

13th week on Broadway at the Victoria 

and the east side Baronet—all three of 

these being United Artists releases. Also 

very strong was "The Leopard," in its 

third big week at the Plaza, an art house, 

and the three two-a-day pictures, "Cleopatra," 

in its 12th week at the Rivoli; 

"Lawrence of Arabia," in its 37th week at 

the Criterion, and "How the West Was 

Won," in its 23rd week at Loew's Cinerama. 

Only "A Tickli.sh Affair," in its second 

week at the Paramount, and "For Love 

or Money," in its fourth week at the RKO 

Palace, were just average. 

In addition to "Lord of the Flies," the 

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art house pictures doing good business included 

"Three Fables of Love." in its second 

week at Cinema I: "8 '2." in its tenth 

week at both the Embassy in Times Square 

and the new Festival Theatre; "This Sporting 

Life." in its seventh week at the Little 

Carnegie, and "Divorce—Italian Style." 

which will hit the one-year run at the Paris 

Theatre later in September. 

(Average Is 100) 

Astor—The Coretokers (UA), 2nd wk 135 

Baronet— Irmo La Douce UA), 13th wk 125 

Beekmon—Murder ot the Gallop (MGM), 10th wk. 125 

Carnegie Hall Cmcnio The Good Soldier Schweik 

(Lionel), 2nd wk 140 

Cinema 1—Three Fables ot Love (Jonus), 2nd wk. 145 

Cinema II—The Mouse on the Moon (Lopert), 

nth wk. 120 

Coronet— The Great Escape (UA), 4th wk 135 

Criterion— Lowrence of Arabia (Col), 37th wk 

ot two-o-day 

185 

DcMille—The Greot Escope (UA), 4th wk 

50 

Embassy— 8'/i (Embossy), 10th wk 150 

Festival— SVi (Embossy), lOth wk 160 

5th Avenue— Heovcns Above (Jonus), moveover, 

4th wk 

120 

55th Street—The Flomboyont Sex (Shawn), 4th wk 150 

Fine Arts—The L-Shoped Room (Col), 14th wk. . 125 

Forum—Women of the World (Embassy), 9th wk. . 145 

Guild— La Poupee (Hokim) 150 

Little Carnegie— This Sporting Life (Cont'l), 

7th wk 145 

Loew's Cinerama— How the West Wos Won 

(MGM-Cineroma), 23rd wk. of two-a-doy 165 

Loew's State—Wives ond Lovers (Para) 160 

Loew's Tower East— Lord of the Flies (Cont'l) ....200 

Murroy Hill—The Coretokers (UA), 2nd wk 140 

Paramount—A Ticklish Affair (MGM), 2nd wk. ..120 

Pons— Divorce— Ifolion Style (Embassy), 50th wk.120 

185 

Plozo—The Leopard (20th-Fox), 3rd wk 

Rodio City Music Hall—The Thrill of It All (Univ), 

plus stoge show, 5th wk 210 

RKO Palace— For Love or Money (Univ), 4th wk. . . 1 30 

Rivoli—Cleopotro (20th-Fox), 12th wk. of twoo-day 

185 

Sutton—The Small World of Sammy Lee (Seven 

Arts), 3rd wk 

135 

110 

Toho Cinema—Tlie Country Doctor (Toho), 3rd wk 

Trons-Lux 52nd St.—For Love or Money (Univ), 

4th wk 

110 

Trons-Lux 85th St.— Irmo Lo Douce (UA), 4th wk, 135 

Victono— irmo Lo Douce (UA), moveover, 

13th wk 

125 

Warner— Closed for refurbishing. 

World— Violoted Porodise (Victoria). 12th wk. ... 120 

•Thrill of It Air Scores 250 

At Two Buffalo Houses 

BUFFALO — "The Thrill of It All" 

thrilled the managers of the Century and 

Granada, where it tacked up a smash 250 

in each house. "Irma La Douce" continued 

lo pack 'em in at both the Cinema and 

Amhenst in its ninth week. "Beach Party" 

hit 150 at the Paramount and was being 

held a second week there. 

Buffalo— Toys in the Attic (UA), 2nd wk 100 

Center—Cleopatra i20th-Fox), 10th wk 150 

Century, Gronada— The Thrill of It All (Univ) ....250 

Cinema, Amherst— Irma Lo Douce (UA), 9th wk...225 

Paramount—Beoch Party (AlP) 150 

Baltimore Neighborhoods Gain 

On Long Labor Do'y Weekend 

BALTIMORE—The long holiday weekend 

helped neighborhood houses but not 

the downtown, first-run theatres. Indications 

are that most persons utilized the 

three days for trips out-of-town. A sneak 

preview of "Who's Been Sleeping in My 

Bed?" and the regular attraction, "Come 

Blow Your Horn." were needed to pack 

thc> Stanton Sunday evening. All the cur- 

II nl attractions are holdovers and none 

of the boxofflces can boast of holiday 

business. 

Avalon Th* Four D«yi of Noploi (MGM). 3rd wk.. . 95 

Charles it/j (Embassy), 4th wk 125 

Five West— Mondo Con« (Times). 3rd wk 110 

Hippodrime Cleopatra JOIh-FoK), lOlh wk 175 

Little — Irma Lo Douce (UA), 8th wk 130 

Moyloir Lawrence of AroMo (Col), 1 Sth wk 125 

fJew -Tho Thrill ot II All Umv), 3rd wk 130 

Ployhouie- The L-Shoped Room (Col), 9tfi wk 125 

Senotor— Imio Lo Douce (UA), 8th wk 125 

Stonton—Come Blow Your Horn (Para), 5th wk, ..105 

Town— Haw the Weit Wo« Won (MGM- 

Cineroma), 22nd wk 95 

Two Columbia Releases 

To Open in September 

NEW YORK—Tv.0 Columbia releases, 

"In the French Style" and "Reach for 

Glory." will have their American premieres 

in Manhattan between September 9 and 

September 19. 

"In the French Style," produced in Europe 

by Irwin Shaw and Robert Parrish 

with Jean Seberg and Stanley Baker 

starred, will open at the Victoria Theatre 

and the east side Baronet September 19. 

"Reach for Glory," a Royal Films International 

picture produced by Jud Kinberg 

and John Kohn In England, will open at 

the Murray Hill Theatre September 9. The 

picture won the Silver Sail Award at the 

Locarno Film Festival. 

Meanwhile, "Lawrence of Arabia," the 

Sam Spiegel-David Lean production for 

Columbia, continues its two-a-day run at 

the Criterion Theatre and "The L-Shaped 

Room," the James Woolf-Richard Attenborough 

production starring Leslie Caron, 

continues at the Fine Arts Theatre 

making four current Columbia pictures in 

New York first runs. 

Atlantic's French Films 

Get New York Bookings 

NEW YORK—Two French pictures 

distributed 

in the U.S. by Atlantic Pictures, 

have been booked in Manhattan first-run 

art spots in September. They are "The 

Suitor" iLe Soupiranti, written and directed 

by Pierre Etaix, who also stars, 

which will open at the Beekman Theatre 

September 17, and "The Fi-ench Game," 

starring Francoi.se Brion and Jean-Louis 

Trintignant. which will open at the F^fth 

Avenue Cinema later in September, according 

to George Roth, president of Atlantic. 

The latter film is a Wilshire International 

release. 

'The Haunting' Sept. 18 

NEW YORK—MGM's "The Haunting," 

produced and directed by Robert Wise 

with Julie Harris, Claire Bloom, Richard 

John.son and Russ Tamblyn starred, will 

open at the Paramount Theatre and the 

east side Trans-Lux 52nd Street September 

18. 

Embassy Pictures' "Women of the World," 

exploring the ways and wiles of the elusive 

female in 39 countries, is bringing good 

grosses wherever shown. 

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Melniker to Head ADL 

Amusements Division 

NEW YORK—Benjamin Melniker will 

head the motion picture and amusement 

division of the 1963 

appeal of the Anti- 

Defamation League of 

B'nai B'rith. Melniker, 

vice-president 

and general counsel 

of Metro-Goldwyn- 

Mayer, said he took 

the assignment because 

of his deep 

conviction that the 

work of the ADL was 

ciiicial t o American 

life. 

Benjamin Melniker 

Melniker is associated 

with a number of organizations, including 

Cinema Lodge, Motion Picture 

Pioneers, Engineers Country Club, American 

Bar Ass'n and is a director of the Motion 

Picture Ass'n of America and has received 

many honors for his activities. 

The ADL was founded in 1913 to combat 

anti-Semitism on American soil. The funds 

this year will be used for the development 

of a five -point educational and research 

program designed to combat bigotry and 

prejudice. 

Welcome 

Barkerettes to 

Allied Distaff Visitors 

NEW YORK—The distaff visitors to the 

Allied States Ass'n convention here next 

month will be welcomed by the Barkerettes 

of New York Variety Club, Tent No. 35. Mrs. 

Martin Kombluth will serve as chairman of 

the group and Mrs. Sam Horwltz will be 

co-chairman. One of the events will be a 

preview of the 1964 World's Pair, with a 

luncheon at the Top of the Fair. 

Miss Kornbluth said that New York Airways 

would transport the ladies by helicopter 

to the fair grounds. 

Mrs. Horwitz and her husband operate 

the Tuxedo Theatre in Brooklyn. Mrs. Kornbluth's 

husband is an executive of American 

Seating Co. 

Perles Named Press Chief 

For MGM-TV in N.Y. 

NEW YORK—Arthm- Perles has resigned 

as editor of Radio-Television Daily to become 

press chief of MGM-TV in New York, 

effective September 16. He will replace 

Robert Chandler who has joined CBS News. 

Perles has been editor of the tradepaper 

since 1961 and previously held executive 

posts with CBS and NBC Films and served 

in editorial capacities with the New York 

Journal-American and New York Daily 

News. 

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BROADWAY 

pAUL N. LAZARUS JR., executive vicepresident 

of Samuel Bronston Productions, 

left for Madrid Tuesday (3) for a 

two-week stay during which he will confer 

with Bronston on the forthcoming product. 

* * » Ralph Nelson, producer-director 

of United Artists' "Lilies of the Field," accompanied 

by his wife, returned Thursday 

(5) from attending the Edinburgh Film 

Festival, where his picture was the official 

American entry. • » • ivan Tors, who has 

been producing "Rhino" for MGM in South 

Africa, has also returned to America and 

George Ornstein, United Artists production 

liaison in London, is in New York for 

home office conferences. 

• 

Elinor Silverman, publicist, will handle 

the New York premiere and national 

launching of the new Polish film, "Knife 

in the Water," which will be shown at the 

New York Film Festival and will open at 

an art theatre in October. Everett Aison, 

graphic designer, has also been signed by 

Kanawha Films, Ltd., to handle the New 

York premiere. • » * Jay Ordan, Trans- 

Lux Theatres advertising manager and 

assistant to Tom Rodgers, vice-president, 

left Friday (6) for a six-months tour of 

duty in the U.S. Army with Rodgers and 

Bud Levy, general manager, handling his 

duties until he returns. * * ' Linda Gail 

Pollock, daughter of Leonard Pollock, assistant 

treasurer of Loew's Theatres, and 

Mrs. Pollock, is engaged to Kenneth Jay 

Zweibel, son of Morris and Mrs. Zwelbel 

of Jamaica Estates, L.I. 

• 

John Feidler, Barbara Nichols, Jay Bonnell 

and Lee Steele have been signed by 

producer Jerome Hellman for featured 

roles in "The World of Henry Orient," 

which is being filmed in Manhattan with 

Peter Sellers, Paula Prentiss and Angela 

Lansbury starred. * * • Laurence Harvey, 

who produced and directed "The Ceremony" 

for United Artists in Spain, is in 

New York for conferences with UA executives 

and Hayes Goetz, vice-president of 

Wilshire International, is also in from Hollywood 

in connection with the launching 

of two French films, "The Suitor" and 

"The French Game" at the Beekman and 

the Fifth Avenue Cinema some time in 

September. • * * Martita Hunt, British 

actress, is here from London en route to 

Hollywood for MGM's "The Unsinkable 

Molly Brown." 

• 

There was more fun than a barrel of 

monkeys in the Jansen suite of the Hotel 

Waldorf-Astoria Thui'sday morning f5K 

The barrels weren't there but the monkeys 

were—chimpanzees, that is. It seems that 

20th-Fox is looking for a chimp to play an 

important role in "What a Way to Go!" 

and auditions were held to pick a talented 

one. One of the conditions was that the 

chimp had to paint as well as act. Five or 

six of the near-human mammals showed 

up, including a baby who couldn't even 

walk yet, but she had ambitions. Easels 

were set up and the chimps were given 

paint and brushes and put to work at 

painting portraits of swim suit-garbed Jean 

Quinn. who won the title of Miss New York 

State in the Miss Universe beauty pageant. 

The finished works looked a bit like the 

abstract paintings in the Museum of Modern 

Art. In fact, one of the judges was 

Allan Stone, a consultant to the Museum. 

When the smoke and paint had been 

cleared away, the winner was Zip, owned 

by Lee Ecuyeur of Fi-eeport, L.I. Zip now 

will go to the coast and compete against 

the chimp finalists of Hollywood and London. 

The event pulled an overflow of reporters 

and TV newsreel people. 

• 

A testimonial luncheon in honor of Bernie 

Myerson will be held at the \mericana 

Hotel on September 26. Myerson recently 

was named executive vice-president of 

Loew's Theatres and Hotels. The distribution 

committee for the event consists of 

Bud Edele. Saul Gottlieb, Ernest Sands, 

George Waldman and John Wenisch. The 

exhibition committee is made up of Bob 

Deitch, Joe Ingber, Ben Joel and Maury 

Miller. * * * Off on a European vacation, 

which seems to be a yearly affair, was 

Warren Harris, manager of creative services 

for Paramount Pictures. He will visit 

Copenhagen, Rome, Naples, Capri, French 

Riviera and London. 

• 

Rona Carol Lefkowitz, daughter of Nat 

Lefkowitz, treasurer of the William Morris 

Agency, and Mrs. Lefkowitz, will be 

married in December to Michael B. Dretzin 

• * * Seymour Poe, executive vice-president 

of 20th Century-Fox, is back at his desk 

after attending a series of meetings in 

Europe with company officials. * * * Merle 

Oberon came in from Paris, en route to 

San Francisco to attend the premiere there 

of "Of Love and Desire," In which she is 

the feminine star. • • * So now they've 

named a color after Joe Levine's picture, 

"Zulu." The Color Ass'n, which Is composed 

of members in the textile, apparel, fashion 

and home furnishing fields, has come up 

with "Zulu Red," said to be a true red 

tone, with a hint of orange. 

• 

Shooting of interiors has started on Ely 

Landau's "The Heart Is a Lonely Hunter" 

at Fox Movietone Studios, with Sidney Lumet 

directing. The schedule is from four 

to six weeks. * * * The annual Film Awards 

dinner of the Independent Film Importers 

and Distributors of America will be held 

on January 21, but already more than 300 

tickets have been sold, indicating a sellout, 

according to Mort Sunshine, executive coordinator 

of the event. * * * UA's roadshow 

sales chief. Milton Cohen, back from Houston 

and Indianapolis where he held pep 

talks with exhibitors on "It's a Mad, Mad, 

Mad, Mad World." 

Lee ARTOE DELUXE 

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. . Sydney 

^(MctoK ^cfront 

•THE NEWS of the death of Eric Johnston 

came as a sad blow to all sections of the 

film Industry over here, that had always 

regarded him as a good friend of the 

British film trade as well as an outstanding 

leader of the American motion picture 

industry. Many of the heads of the British 

industry paid their tribute last week to 

Johnston and the views of most of them 

were best expressed by Sir Philip Warter. 

chairman of Associated British Picture 

Corp.. who declared: "With the passing of 

Eli-ic Johnston the industry has lost a 

brilliant ambassador. A talented negotiator 

and orator, he won the respect and admiration 

of an international circle of 

friends through his grasp of industry matters 

and undeviating adherence to his 

principles. Eric Johnston epitomized all 

that was finest on the administrative side 

of our business and I shall always remember 

him as a man of extraordinary ability, 

charm and personality." 

• • t 

There appears to be a growing confidence 

in the future of pay TV in this 

country. Last week one of the major companies, 

that will be involved in the 12- 

month trial period permitted by the Government, 

was launched on the Stock Exchange 

to the tune of 1.5 million dollars 

and found there were plenty of buyers. 

The company. Pay TV, Ltd., is an amalgam 

of British Home Entertainment, Ltd., a 

syndicate headed by Lord Brabourne, Sir 

Laurence Olivier and Anthony Havelock 

Allen, British Relay Wireless, one of the 

key electronic firms in the country, and 

Associated British Picture Corp. It has already 

made a niunber of small films which 

it will show in the region it is allocated 

by the Postmaster General. 

Other companies, like Choiceview, which 

is owned jointly by the Rank Group and 

Rediffusion and British Telemeter, backed 

by British Lion and Granada, equally 

have high hopes that the trials w'ill be 

successful and that the pay TV system 

will prove to be financially viable in this 

country. 

The government appears to be liberally 

disposed to the pay TV operators and has 

Indicated to them that, diuing the trial 

period, they will not be faced with too 

many restrictions. 

« • • 

"The Birds " was presented last week at 

the Odeon Leicester Square and producerdirector 

Alfred Hitchcock would have been 

more than happy with the manner In which 

his latest picture for Universal was promoted 

in London and, for that matter, 

throughout the country. Fred Thomas, 

managing director of Rank Film Distributors, 

one of the few great distributor showmen 

left In the business, ha.s been touring 

the British Isles with the picture and doing 

an outstanding selling Job for the picture, 

aided by his indefatigable publicity 

executive. Charles Young. Moreover, with 

the presence in town of the delightful star 

of the film Miss "Tlppl" Hcdrcn, who attracted 

publicity with a minimum of effort, 

the British premiere of the picture was 

among the best presented and successful 

motion picture first nights that the West 

E.4 

By ANTHONY GRUNER 

End has seen for years. 

The critics may have blasted "Hitch" 

for his sadism, or propensity for horror, 

but the public was packing into the Odeon 

and breaking some very important boxoffice 

records. And the same story of big 

patronage reaction to the picture was reported 

in almost all prerelease situations 

throughout the country. 

Production started last week at Bray 

Studios of the Hammer film for Warner 

Pathe. "Devil-Ship Pirates." produced by 

Anthony Nelson Keys and directed by Don 

Sharp. The story and screenplay is by 

Jimmy Sangster and takes place during 

the period of the great Armada when a 

Spanish ship fleeing from the battle takes 

refuge in a Cornish village. Playing the 

Spanish pirate chief is Christopher Lee. 

Other members of the cast include John 

Cairney, Duncan Lamont and Susan 

' 

Farmer. "Devil-Ship Pirates is being shot 

in Technicolor and Hammerscope. 

Principal photography on Hal Wallis' production 

of "Becket." starring Richard Burton 

and Peter O'Toole, was completed here 

August 30 at Shepperton Studios. Filming 

had started May 13. The largest single 

interior set ever built in Europe was designed 

by John Bryan in re-creating Canterbury 

Cathedral on Shepperton's stage H, the 

largest motion picture stage In Europe. 

Technicians had been working on this and 

other settings for the Panavision-Technicolor 

spectacle since January. Peter Glenville 

directed from Edward Anhalfs screenplay, 

which is based on the play by Jean 

Anouilh. 

News in brief : Weekly average admissions 

in July this year were 6.5 million—a drop 

of 1.200.000. compared with July 1962, according 

to the latest Board of Trade Statistics 

... A new cinema constructed by 

ABC combines a 1.300-seater with a 28-lane 

ten pin bowling center and w'as opened 

last week at Hanley, a town in the Potteries 

near Stoke-on-Trent The Cork 

Film Festival 

. . . 

opens on September 15 and 

so far six countries have announced en- 

. . . Richard 

tries: Bulgaria. Ceylon. Ghana, Korea. 

Roumania and Tanganyika 

Burton's first independent production 

will be "Beach of Falessa." the novel by 

Robert Louis Stevenson from which the 

late Dylan Thomas wrote the screenplay. 

James Mason has been offered the lead 

role Box is to film "Rattle 

. 

of a Simple Man." the successful West End 

play now on Broadway, starring Edward 

Woodward, creator of the part of Percy . . . 

Raymond Stress has bought an option on 

Rex Carlton's novel. "The Sky's the Limit." 

as a po.sslble vehicle for comedian Norman 

Wisdom . . . Michael Callan is «'xpected 

to attend the Royal Command Premiere of 

Carl Foreman's "The Victors." Callan. who 

costars in the Columbia release, probably 

will fly to London for the event on 

November 18. He Is .scheduled shortly to 

begin a costarring role in Robert Cohn's 

"The New Interns." 

Puerto Rico Circuit Reports 

Gain in Year's Earnings 

SAN JUAN, P.R.—Commonwealth Theatres 

of Puerto Rico. Inc., announced that 

its sales for the fiscal year ended April 

30. 1963 rose to $3,946,953. and its net 

income for the period to $404,697. equal to 

81 cents per share. The company's sales in 

the previous year were $3,514,681, with net 

earnings of $385,557 or 77 cents a share. 

The company has 500,000 shares outstanding. 

The ycarend figures were announced by 

Rafael Ramos Cobian. company president, 

at the annual meeting of shareholders held 

here August 28. Cobian noted that the 

company is in the midst of an extensive 

program of expansion and diver-sification, 

which includes entr>' into the field of commercial 

property. Among the major projects 

of Commonwealth Theatres is a 12- 

floor office building, with two adjoining 

theatres, which the company is erecting in 

the heart of greater San Juan. 

Wolfgang Wolf Appointed 

20th-Fox Germany Chief 

NEW YORK—Wolfgang Wolf has been 

appointed general manager in Germany for 

20th CentuiT-Fox. according to Seymour Poe, 

executive vice-president. Wolf will replace 

Gotthard Dorschel, manager in Gennany 

since 1956. who will remain with the company 

in an advisory capacity. 

Wolf will move his headquarters to Frankfurt 

from Vienna where he headed the 

Austrian office of Metro-Goldwyn-Mayer 

which distributes 20th-Fox product In 

Austria. He did pioneering work for the 

Motion Picture Export Ass'n of which he 

was general manager in Austria through 

1951. 

Embassy Deal in 

Mexico 

NEW YORK—Mexico's large distribution 

company. Peliculas Nacionales. will handle 

14 of Embassy Pictures' releases under an 

agreement just concluded. The pictures Involved 

are "A Ghost at Noon." "The Empty 

Canvas." "Yesterday. Today and Tomorrow." 

"Casanova," "Three Penny Opera," 

"Conjugal Bed." "Only One New York," 

"Bluebeard," "Light Fantastic," "Long 

Day's Journey Into Night." "The Sky Above 

—the Mud Below." "The Bear," "Strangers 

in the City" and "A Face in the Rain." 

Angela Lansbury in 'Out of Towners' 

HOLLYWOOD—Angela Lansbuiy joins 

Glenn Ford and Geraldine Page in a starring 

role in Warner Bros. "The Out of 

Towners." which Martin Manulis will produce 

and Delbert Mann will direct. Based 

on an original screenplay by Tad Mosel. the 

film is charted for an October starting 

date. 

Ann Solhern Joins 'Best Man' Cast 

HOLLYWOOD—Ann Sothcrn has been 

added to the cast of Stuart Millar and 

Lawrence Turman's film version of Gore 

Vidal's "The Best Man." which Franklin 

Schaffner will direct for United Artists 

release. Henry Fonda. Cliff Robertson. Margaret 

Leighton and Lee Tracy were previously 

set. 

Edward Dmytryk Is directing Embassy's 

"The Carpetbaggers" from a script by John 

Michael Hayes. 


. . . When 

. . Herb 

BSBBMia 

Sidney Cohen Airer Adds 

$1,200 to Rogers Fund 

ij BUFFALO—More than $1,200 was collected 

at the Sheridan Drive-In, giving this 

area a flying start in this year's fund drive 

for the Will Rogers Hospital and Robert 

O'Donnell Research Center at Saranac 

Lake. The Sheridan audience donations 

set a 30-year high mark. 

Sidney Cohen, Sheridan manager and 

president of the New York State Allied 

Theatres, and Paul Wall, manager for 

MGM and distributor chairman of the fund 

drive, worked together on the collections. 

The Sheridan Park volunteer fire department, 

under the direction of chief Pete 

Reuther and captain Edgar A. Moll, 

assisted. 

Sidney Cohen presents check for 

$1,200 to Paul Wall, Buffalo area WiU 

Rogers drive chairman. The money 

was donated by audiences at Cohen's 

Sheridan Drive-In. 

The Saranac Lake hospital and center 

were created for the care and rehabilitation 

of persons afflicted with respiratoiT disorders. 

It is supported by contributions 

from the nation's theatres and their 

audiences. 

In a statement issued to members of 

New York State Allied, Cohen said: "All 

drive-ins are urged to make arrangements 

with any of our directors or officers to take 

up collections. New York State did a sensational 

job last year which will be hard to 

beat. This is once you can do a good turn 

for yoursef, for your help and for humanity. 

You will never get a chance to do a 

better public relations job for our industry. 

Hi Martin and the general sales managers 

are not only going all-out but going way 

beyond the call of duty to make this $1,- 

000,000 drive go over the top. 

"We are the front line troops that can 

and must do the job. Take your collections 

when you are playing youi- best pictm-e. 

Get your fire department, police, nurses, 

etc. to work with you and give them the 

credit for its success. Indoor theatres unless 

in resort areas, can wait till fall." 

Manny Davis, 54, Dies 

BXn^FALO—Manny Davis, 54, New York 

showman, active with road productions in 

Rochester for the past five years, died Sunday 

night II) on arrival in Chicago, where 

he had gone as company manager for 

"Stop the World, I Want to Get Off." 

ALBANY 

H change in advertising emphasis for 

"Spencer's Mountain" is said to have 

improved boxofflce results In certain situations. 

Originally, the Warner release 

was sold as a "family picture." A switch 

to a broader basis brought the use of 

phrases like "Bursts With Life," and reportedly, 

better business at drive-ins. 

"Mountain," which had its second local 

downtown run at the Ritz—paired with 

"Cash McCall"—received extra publicity 

at break time here through column material 

by Edgar S. Van Olinda, ageless 

Times-Union reviewer. He had flown with 

a press party to Jackson Hole, Wyo., scene 

of the film, in early summer. 

Seen at morning tradescreening of 

"Mary, Mary" in the Strand Theatre were 

Sid Urbach, partner of Sylvan Leff in Community 

at Saratoga, Community at Hudson, 

and Vail Mills Drive-in, Amsterdam; 

John Capano, operating two Troy conventionals 

and the Rustic Drive-In, West Sand 

Lake, and also booker for Upstate Theatres; 

Irene Econome, Fabian Theatres 

booker, and her mother; Mrs. Sylvan Leff 

and Mrs. Samuel E. Rosenblatt; Martin 

Burnett, Stanley Warner district manager; 

Ted Moisides, Strand house manager; 

Harry Aranove, ex-Warner Bros, booker 

and now film librarian for state commerce 

department, and Herb Gaines, WB branch 

boss. 

George Trilling, Fabian buyer-booker, 

conferred with district manager Adrian 

Ettelson. Trilling had originally been 

scheduled to retire in September, but he 

is staying on due to Bernie Myerson's joining 

Loew's Theatres as operating vicepresident. 

The former stores section of the longclosed 

Paramount Theatre on upper Clinton 

avenue is being given a new facade 

and interior remodeling — as the headquarters 

for the Valoga American Legion 

post permit set the cost of work at $5,700. 

Helen Schreck, Palace cashier, retui-ned 

from a vacation in New York and Atlantic 

City . . . Martin Burnett, SW district 

manager, will di-ive with Mrs. Burnett to 

Columbus on a vacation. He served as a 

Loew's Theatre division manager there 

at one time . . Ted Moisides, Strand 

. 

house director, visited the Circle Art Theatre 

on the campus of George Washington 

University in Washington during a 

trip to that city. He reported it's about 

the size of the Delaware, Stanley Warner's 

Albany art house. 

Claude Watkins, Strand projectionist, 

closed his summer island camp in Lake 

Champlain, during a weekend visit . . . 

"Back to School Pencil Box" matinees 

clicked at Stanley in Utica, Ti-oy in Troy, 

and Madison in Albany. The first-named 

theatre drew 2,500 children. The secondrun 

Madison had a tieup with a bakery. 

Promotion called for distribution of pencil 

sets to youngsters attending special performances. 

. . . . soft." 

Perfect weather prevailed hereabouts over 

the Labor Day weekend, and theatre business 

was reported "fine . good . 

Albany witnessed an exodus of residents to 

the mountains and other resort sectors, but 

"Irma La Douce" di-ew well at the Strand 

and "Heavens Above" at the Delaware. At 

several drive-ins, patronage dipped below 

the expected level Friday and Saturday 

nights, but rose on Sunday and Monday 

the Capitol, Ballston Spa, relighted 

Friday (6) on a weekend policy, 

after being dark since the latter part of 

June, projectionist Clarence Everts was in 

the booth—as he has been since the theatre 

was opened by the Benton circuit of 

Saratoga Springs years ago. 

Dan Houlihan, Buffalo manager for Paramount, 

was at the local office. Houlihan 

worked in Albany for years, eventually advancing 

to manager of the 20th-Pox 

branch, from where he shifted to Paramount 

as manager . Schwartz, Columbia 

boss, is on the job despite a painful 

left-shoulder disc condition which requires 

the wearing of a high, stiff collar 

and use of traction equipment at home . . . 

Dick Hayes, Paramount booking manager, 

planned a weekend in his old hometown of 

Ottawa. 

Johnny Wilhelm, who books for Thornton 

Theatres and the drive-ins at Indian 

Ladder, Malta and North Hoosick, and 

Phil Baroudi were on the Row . . . Bob 

Adler, AA salesman, vacationed for a 

week . . . The Colony at Schenectady was 

reopen on the 11th after a summer 

due to 

shutdown. 

Letters to the Editor contributors have 

praised a Sunday Times-Union editorial 

supporting the Board of Regents' recommendation 

for authority to rate motion 

pictures on their suitability for children 

of school age. The Evangelist, Catholic 

weekly, also recommended the rating plan. 

Garrick Films Acquires 

Joseph Viertel Novel 

NEW YORK—A novel by Joseph Viertel, 

"To Love and Corrupt," has been acquired 

by Garrick Films. A motion picture edition 

of the novel will be published by Bantam 

Books next June. Viertel is the author of 

the play, "So Proudly We Hail" and another 

novel, "The Last Temptation." 

Other pictm-es on Garrick 's schedule are 

"Compassionate Rebel," "To Cast the First 

Stone," "Villa Vardi" and "Bridge on the 

Drina." 

Garrick Films is headed by Joel Schenker, 

Roger Lewis, Philip Langner and Max A. 

Cohen. 

Converts to Cinerama 

NEW YORK — The Skouras circuit's 

Route 59 Theatre at Nanuet, N.Y., will be 

converted to Cinerama and will open with 

"How the West Was Won" in November. 

Presented by Joseph E. Levine, "8V2" has 

been acclaimed as the masterpiece of 

Federico Fellini's career. 

aW 

DRIVE-IN SCREEN SURFACING 

ON 

Twice tbe Briolitnsi Sharptr 

BETTER DRIVE-INS EVERYWHERE 

THE GEORGE ENGLISH CORP.—Berwyn, Pa. 

Nationwide Service . Uterature . . Tel. Nlapira 4-43S3 

. 


' 

costumes 

N. 

UA Circuii Promofes 

C. E. Funk of Buffalo 

BUFFALO— Cliuiles E. Fui>k. managing 

director of the downtown Century Theatre 

here since June 1959. 

lias been promoted to 

the New York office 

"f United Artists 

riieatres as assistant 

to Salah M. Hassanein, 

executive 

\ ice-president. 

/. m Hassanein also is 

^^^ ^L president of Skouras 

^^H' Jj ^^^H tury a the 

^^^^ UA circuit of 100 

Charles E. Funk theatres. 

Funk, who will assume 

his new position Monday the 16th. 

was born in Jeanette. Pa., and entered the 

theatre business in 1950 as an usher for 

Manos Theatres, which operates in the 

western Pennsylvania area. Later he 

moved to the Penn Theatre in Pittsburgh. 

He has been with United Artists Theatres 

since 1956. 

Variety Tent 7 is giving a dinner Monday 

1 

9) as an industry farewell to Funk 

and to congratulate William C. Martin. 

who has been Century assistant, on his 

promotion to manager. Emil Noah has 

been appointed assistant. 

Tech Theatre Involved 

In Buffalo Realty Sale 

BUFFALO—Two adjoining buildings on 

Mam street, including the Teck Theatre 

bu Idlng and two structures to the rear that 

front on Franklin street, have been sold to 

Cleveland interests for about $400,000. The 

two largest buildings run from 753 to 780 

Main and include frontage from 2 to 10 

Edward. The other two buildings are at 

361-67 Franklin St. 

Howard T. Saperston said the four buildings 

were acquired by the newly formed 

Cleveland-Buffalo Corp. from the Bison 

Linard Corp.. composed of New York interests. 

Saperston, who is secretary-a director 

and attorney for Cleveland-Buffalo 

said the New Buffalo Amusement Corp 

which operates the Teck Theatre at 760 

Main, has taken a new, long-term lease on 

the theatre. New Buffalo is a subsidiary of 

Loews Theatres. 

The Teck building has a one story in 

addition to the theatre portion, and there 

are .several tenants. The adjoining threestory 

Main street building formerly was 

known as the Vernons Ginger Ale building. 

Its tenants Include the Buffalo Consistory 

and the Saturn Stamp Co The 

Franklin street buildings in the rear include 

a rooming house and a one-story 

structure hoaslng several businesses. 

The four principals In Cleveland-Buffalo 

all of Cleveland, are Jack Shifrin president; 

Morris Stone, vice-president Jay 

Stone, trea.surer, and Joseph Schmclzer. a 

director. Raymond W. Schmelzcr Is a vicepresident. 

The Teck Theatre now Is closed but is 

expected to be reopened. 

Prank London doubles as an actor and 

dialog director on "The Carpetbaggers" 

coproductlon of Jowjjh E. Levinc and Paramount 

Pictures. 

E-6 

BUFFALO 

Buffalo Sliop Center 

Quo A. .Siegel. 67, one of the founders of 

Variety Tent 7, 

To Gei 1,000-Seater 

died in his sleep Monday 

morning (2i. m the heyday of his 

BUFFALO—A new motion picture 

career Siegel was district sales manager 

here for Universal Pictures and also at the 

Omaha office. Earlier he was an MGM 

sale.sman in the Buffalo area. He .served 

several terms as dough guy of the Variety 

club. S;egel was born 

about 

and S500.000. 

educated will 

in New 

York city and came to Buffalo about 50 

years ago. He was co-owner of Siegel's 

liquor store for 18 years and owner of the 

Park Terrace dre.ss shop in Kcnmore for 

12 years. 

Maine to Florida and Texas. 

Anna Maria Alberghetti, here to appear 

m the Melody Fair production of "West 

Side Story." said: "I think 111 be square tonight 

and go to a movie. Then I want to 

see Niagara Falls with the lights I love 

movies. I go to them all the time, rd like 

to get good parts in movies, but I'm typed 

Ifs very hard for me to find a part pushback 

l' like 

seats and an unu.sual 

I saw the French movie 'Sundays and 

cybele. I saw it three times and the third 

time I just about jumped right out of mv 

seat, it was so good." 

building and there will 

"Optimism and enthusiasm are running 

IvKh the.se days in our theatres because of 

the strong attractions .scheduled for fall 

and winter." said Arthur Krolick. district 

manager for AB-PT. "Edward L. Hvman 

vice-president who recently visited " 

here' 

outlmed a schedule of truly block-buster 

attractions coming to our screens." 

The name, poUcy and Fred Keller management 

of the Circle-Art Theatre will be 

transferred October 1 from 444 Connecticut 

St. to the Dipson property at 3165 

Bailey, known as the Varsity Theatre. William 

Dipson, Batavia, president of Dipson 

Theatres, and Keller announced the move 

following negotiations in which Keller 

committed the new Circle-Art to foreign 

and art films exclusively. Since March 28 

when Keller took over 

back the management 

home in the Rolls . . . 

of 

John 

the 480-scat house, the Circle Art has been 

the one film theatre in Buffalo adhering 

without exception to the foreign-art policy 

The opening film in the new Circle Art 

will be Orson Welles' "The Ti-ial." Keller 

who has staged plays and other shows expects 

to do likewise at the new address 

where there are seats for 800. Joan Vadeboncoeur, theatre and TV critic 

of the Herald-Journal, was in Hollywood 

seeing television shows and interviewing 

stars . . . The RKO Keith Theatre and 

the Randolph House motel sponsored a gala 

James F, Denton, emissary of the Mirisch 

brothers, announced that "Kings of the 

Sun" will have a Ciinstmas premiere in 

Buffalo. He rented one of the more capacious 

halls on the Statler Hilton mez^zanine 

loaded It with ritual masks and decorative 

armor used in the film and ran off color 

f ims of the mighty opus in the shooting 

stage as directed by J. Lee Thomp.son 

WB Trailer in Four Languages 

HOLLYWOOD- Producer-director Robert 

Aldrlch Is taking advantage of Ursula 

Andress' linguistic ability to prepare special 

trailer material for foreign countries 

on "4 for Texas." Sam Production for Warner 

Bros. The trailer will app.'ar in French 

Italian, German and Spanish. The picture 

starring Frank Sinatra, Dean Martin, Anita 

Ekberg and Ml.ss Andress, will be the 

Christmas holiday attraction at the New 

York Paramount and the Trans-Lux 52nd 

St. theatres. 

theatre 

is planned at the Thruway Plaza at 

Harlem and Union roads. Commer Bros 

Management Co., which operates the 47- 

store center in Cheektowaga, said construction 

on the 1,000-seat theatre, costing 

start within 60 days. 

The building will be leased to General 

Drive-In Corp., a Boston-based national 

chain which operates 51 theatres and 13 

bowling alleys in shopping centers from 

The theatre 

of glass and brick, will include an art 

gallery. A General Drive-In Corp. statement 

emphasized: "It's our policy to bring 

entertainment to the public in those places 

most accessible to the public. " 

Acoustic aids, the company said, will include 

an all-transistor sound system and a 

staggered seating plan which will featui-e 

amount of 

leg room between rows. 

The projectors will be able to show all 

types of films now in use. The screen will 

be the largest that can be fitted into the 

be three boxoffices 

The Thruway Plaza theatre will be the 

first roofed-in motion picture house built 

in the Buffalo area since 1950, when the 

Abbott Theatre went up at 1298 Abbott 

Rd. in Lackawanna. The Thruway Plaza 

has parking space for 7,000 cars. 

SYRACUSE 

pinners of the Paramount Theatre's 

"The Thrill of It All" contest were 

Mr. and Mrs. Henry Charlton of DeWitt 

who were chauffeui'ed to dinner at Hotel 

Syracuse in a Rolls Royce, thence to the 

Paramount where they were welcomed by 

Manager Max Rubin to see the film and 

Ames. 

assistant manager at the Paramount, has 

been at Camp Drum for two weeks 

Bob Bruce of the Riviera Theatre expects 

to keep "lima La Douce" for several weeks 

despite the fact that it had prior engagements 

at both the DeWitt Drive-In and the 

Lakeshore Drive-In. 

beach party as a tiein 

with "Beach Party." 

Manager Dave Levin chose winners via a 

contest on radio station WOLF and the 

party was held at the indoor pool of the 

Randolph House August 26. Priz»\s were 

given to the teenagers attending. 

At the Kallet Shoppingtoun Theatre 

where "Cleopatra" i.s i)laying. seven empIo.ves 

of the Beeches in Rome ( 

Y. came 

i 

dressed in Roman dress and hairdos to 

see the film. Sam Mitchell, manager, cut 

the matinees to three da.vs a week from 

every day. Five 

" 

"Cleopatra will 

be modeled at the Post-Standard fashion 

show September 11 at which Dorothy 

Sarnoff will be the guest star. 

William and Tania Ro.se wrote the screenplay 

of Stanley Kramer's "Ifs a Mad. Mad 

Mad. Mad World." a UA release. 

BOXOFFICE :; September 9. 1963

. . 

. . . Employes 

. . Ernie 

B 

Preparing Lavish Brochure 

For Allied Convention 

DETTROIT — A sumptuous brochure on 

the National Allied convention to be held 

at the Hotel Americana in New York October 

21-24 was prepared for mailing by 

Milton H. London, executive director, at 

headquarters here. The theme of the 

elaborate symbolic art work is the golden 

key to the city, with a special invitation 

from Mayor Wagner. Two pages are 

printed in gold ink on black background. 

A special series of events is being scheduled 

for conventioners who register in advance, 

London announced. These include 

a pre-convention dinner on Monday evening 

with exhibitors as guests of the major 

film companies, with each guest's choice of 

a special advance screening of a major 

1964 release to follow. 

With an unprecedented schedule of social 

activities, especially for the ladies, the convention 

will have six action-planned business 

sessions also. 

London pointed out that the cost of 

registration can be vii-tually painless: 

1. Convention expenses are deductible 

under income tax rulings. 

2. Advance registration involves no obligation 

and the amount will be refunded on 

request. 

Stanley Warner Promotion 

For Irving Coopersmith 

PHILADELPHIA — Irving Coopersmith 

has been promoted to head film buyer here 

for Stanley Warner Theatres, Fi-ank J. 

Damis, zone manager, announced. Coopersmith 

succeeds Heru-y Goldman, who has 

joined Fabian Theatres in New York. 

Coopersmith joined SW in 1938 and 

managed several theatres for the circuit 

until 1948, at which time he was engaged 

by the Allied Motion Picture Service as a 

booker and ultimately became head booker 

and assistant buyer. He returned to SW 

in 1961 as booker buyer. 

t'Dovy Crockett' Tune Over Air Is Back 

HOLLYWOOD—Walt Disney is re-releasing, 

on the Buena Vista label, the voice 

of Fess Parker rendering "The Ballad of 

Davy Crockett," far and away the most 

popular tune ever wi-itten. The reissue is 

being timed with the re-airing of the threepart 

Davy Crockett series beginning September 

8 on "Walt Disney's Wonderful 

World of Color" over the NBC-TV network. 

The second and third shows go September 

15 and 22. 

A Cory Grant Lecture 

HOLLYWOOD—Cary Giant has agreed 

to be "guest lectui-er" at a future session 

of the "Professional Comedy" course at 

UCLA. Comedian Don Knotts of the Andy 

Griffith television show also has accepted 

an invitation to address the class conducted 

by comedy writer-director Ron 

Carver. 

To 'Victors' London Premiere 

HOLLYWOOD—Peter Fonda, who stars 

in Carl Foreman's "The Victors," a Columbia 

release, has accepted an invitation 

to attend the royal command world premiere 

of the attraction November 18 at the 

Odeon Theatre, London. 

PITTSBURGH 

^harles "Dino" Coussoulis, 

former Manos 

circuit manager, was here on a visit 

from his home in Tokyo, and he said hello 

on Filmrow. A nephew of Mr. and Mrs. 

Mike Manos, pioneer exhibitors who 

founded the circuits hereabouts and brother 

of Johmiy Coussoulis, Manos booker, 

the former Army officer opened two restaurants 

in downtown Tokyo, one near the 

terminal and one across from the new Hilton 

Hotel. He likes the Oriental ways, is 

pleased with his dozen years spent in Japan 

as a businessman, is married to a 

Japanese and is the father of a son "Little 

Dino." The war wound on his left cheek 

has disappeared and he looks like a million. 

In addition to visiting his folks here, 

he planned to make a trip to Miami to visit 

Uncle and Aunt Manos. 

Samuel H. Hyman, former theatre owner 

who for years has been general manager 

of West Penn Realty Co., says that the 

population explosion is a "boom" to retailers 

and that small shopping centers are 

out of date. Developer of the newly opened 

Eastland Plaza, Hyman looks for a population 

increase to spur- suburban building 

and create the need for more shopping facilities. 

His business predictions are not to 

be taken lightly because he has piled success 

on top of success since he arrived in 

Pittsburgh from his native Romania in 

1907. From his beginning in theatre management 

at New Kensington and theatre 

ownership, Hyman branched out to manufacturing, 

then apartment construction 

and ownership and finally, shopping center 

activity. 

Joe McCormick, former WB salesman 

now in Eiie and a very successful insurance 

agent, was here for several days attending 

an insurance conference, and he 

visited friends on Filmrow . . . The Casino, 

this city's only burlesque house and most 

of the time its only live stage show, remained 

open throughout the summer for 

the first time in many years of operation. 

Hymie Wheeler of UA reports Sam, 

George and Al Wheeler and their wives 

were in from Washington over the holiday 

weekend to attend the annual Wheeler 

family reunion . . . Joseph Mulone, Cheswick 

theatre owner and builder of widescreen 

theatre frames, reports the new 

Plaza being built in Johnstown by Charles 

Sheftic and Ed Troll is a very fine building. 

John Broumas, Baltimore circuit head, 

will operate the Plaza. K. A. "Gus" Vaveris, 

who'll manage the Plaza, says equipment 

now is being installed. 

Max Summerville sr., exhibitor at Parker 

who also is a partner with his son Max jr. 

in theatres at Westfield, N.Y.. and North 

East, Pa., has entered the Will Rogers Memorial 

Hospital at Saranac Lake for treatment 

of a chest and throat infection . 

Recuperating at their home from illnesses 

were Joel "Jack" Fontaine. Paramount 

shipper; Ross Gibson, Atlas Theatre Supply, 

and Joe Marak, ESCO. 

Ernie Warren of Warren Enterprises 

says he still is ready to reopen the Melrose 

Theatre if the projectionists will cooperate. 

He had asked for a "living" booth 

wage rate when he closed the house fommonths 

ago . . . Art Levy, Columbia manager 

here several years ago, has moved to 

Jacksonville, Fla., as Florida representative 

for Don Kay Enterprises . Warren 

reports his new steel, $22,000 screen 

at the Greater Pittsburgh Drive-In provides 

the best picture image in the entire 

east. 

The Paramount in Braddock, closed a 

year and four months ago by Archie Fineman, 

has been reopened after a thorough 

refurbishment and redecoration by two 

men whose names were not announced. 

Madeline Mangery, controller for Monessen 

Amusement Co. who lives in Delmont, 

visited relatives in Rome, Milan, Salerno 

and Naples on a month's trip to Italy 

of Eastwood theatres and a 

few invited friends were guests of the Rudolph 

Navaris at their fall cookout at their 

home on Verona road. 

John E. Stahl, Early Day 

Theatre Owner, Is Dead 

PITTSBURGH—John E. Stahl, pioneer 

exhibitor at Homestead, died Tuesday (3i 

at the home of Mi-s. Virginia Walker, a 

daughter, in the Mount Pocono district of 

Stroudsburg. Stahl entered exhibition in 

the nickelodeon days and in later years 

built the Stahl and Elite theatres, both long 

since closed and dismantled. 

His sons John S. and Robert M. owned 

theatres in Homestead and in Munhall, but 

only John S. continues in the industi-y- He 

is a projectionist here and is active in the 

real estate and insurance business in his 

native Homestead. 

The funeral was held at Robert's home 

in Munhall. 

Citation to Harry Hendel 

For Showing IRS Films 

PITTSBURGH—Harry Hendel, executive 

secretary of the Allied Motion Picture Theatre 

Owners of Western Pennsylvania, has 

a U. S. Treasui-y Department Meritorious 

Public Service certificate, awarded in appreciation 

of the showing in more than 

190 theatres in Pennsylvania and West 

Virginia in this exchange territory of Internal 

Revenue Service film, "Then and 

Now," and other shorts explaining taxes 

and their collection. Other IRS titles include 

"Since the Beginning of Time." 

To Score "The Prize' 

HOLLYWOOD—Jerry Goldsmith, whose 

musical score for John Huston's "Freud" 

won him an Academy Award nomination, 

compose and 

has been signed by MGM to 

conduct the music for "The Prize." The 

film, which Mark Robson directed and 

Pandro S. Berman produced, with Paul 

Newman starred, was completed last week. 

ENDLESS 

BURNS THE ENTIRE 

POSITIVE ROD 

Sove Carbon Cost 

EAST COAST THEATRE SUPPLY 

5321 Kenwood Ave. 

Baltimore, MarYior>d 


. . Robert 

1 7 

. . JF 

WASHINGTON 

Uollywood stars here for the civil rights 

march were Charlton Heston. Marlon 

Brando. James Garner. Paul Newman and 

Harry Bellafonte. Author James Baldwin, 

producer Joseph Mankiewicz. and Richard 

Burton's estranged wife Sybil also were 

among the August 28 personalities. 

Ben Bache. Warner Bros, manager, arranged 

a tradeshowing of "Mary, Mary 

August 29 at the Ambassador . . . Max 

Miller, United Artists publicist from the 

Philadelphia office, extended invitations 

to an advance showing of "The Caretakers" 

at Keiths August 30. One of its stars, 

Janis Paige, is starring on the stage of the 

National in the new Meredith Willson 

musical "Here's Love." "The Caretakers 

will be Keiths' next attraction. 

Jim Denton will be here on the 9th and 

10th with a mobile unit promoting "Kings 

of the Sun." a UA Christmas release. Denton, 

who has just retui-ned from the Mexican 

Mayans region, w-here the picture was 

shot, will show to the press and exhibitors 

a selection of photos, props and colorful 

costumes worn in the epic, as well as film 

footage. 

When "A Ticklish Affair" ended its 

limited engagement at Loew's Capitol on 

the 8th, the famous showcase also ended 

its colorful career of 36 years . . . Embassy 

Pictures' Philadelphia office has been 

handling distribution in this area since 

Sheldon Tromberg assumed ownership of 

Boxoffice Attractions. Tromberg has acquired 

Davis-Royal's "The Reluctant 

Saint," Emerson's "A Swingin' Affair." and 

Times Films product . . . BA secretary 

Doris Steffey returned from a visit with 

her mother at St. Paul, Va. 

. 

Norfolk exhibitors seen on the Row were 

Ben Braudie, Town Art Guild Theatre, 

and Ken Andrews, College Theatre . . . 

Jack Fruchtman, JF Theatres, Baltimore, 

was surprised by his friends with a birthday 

party at the Belvedere there. Local 

managers attending were Alexander Schimel. 

Universal: Herb Gillis, Paramount; 

Ben Caplon, Columbia; Harley Davidson, 

Independent Theatres, and Joe Gins, Joe 

Gins Films . . . Don King has booked 

"Charade" to open at his Town Theatre 

Christmas Day J. FoUiard, 

Continental manager, returned from Philadelphia 

where he set up a sub-break for 

"Balcony." 

Harry Roth, president of Roth Theatres, 

has improved the facilities at his 

301 Drive-In, Waldorf, by adding an attractive 

playground adjacent to the snack 

bar and a miniature golf course. 

Jane Salvetti, president; Margaret Hil- 

Ucr, delegate, and Eileen Olivier, alternate, 

will represent the local chapter at the 

Women of the Motion Picture Industry 

convention in Dallas September 12-14. The 

Wa.shington chapter received the a.ssoclatlon'.s 

latest charter. It was presented August 

24 by Viola Wistcr of Charlotte at 

the installation dinner, with Dorothy 

Reeves of UA, New 'York, as installing officer. 

Other KUi'sts from New 'York were 

Clarice Han.smon. Audrey FInken.stadt and 

Gertrude Pierce, all from Paramount. Prom 

Charlotte were Amalie Gantt and Irene 

Monahon of the Howco Film Exchange 

Grace L. Branan, Clarke Service, won thi 

U. S. bond at the drawing presided over 

by Ross Wheeler. George G. Broumas. 

Broumas Theatres, was the guest speaker. 

I'niversal's "Charade," which will not be 

in general release until the end of the year, 

will be shown September 24 at Loew's Palace 

as a benefit sponsored by the Stay-in- 

School Fund Committee headed by Mrs. 

Robert F. Kennedy, the attorney general's 

wife: Mrs. David Brinkley. wife of the T'V 

commentator, and Flaxie Pinkett, realtor. 

BALTIMORE 

Dusiness scored a noticeable increase in 

two theatres when roadshow films 

abandoned their reserved-seat policy in 

favor of script tickets. The attractions are 

"How the West Was Won" and "Lawrence 

of Arabia." Both pictures continue on the 

single matinee and evening schedules but 

since patrons may purchase tickets w'ithout 

reservations both boxoffices are having 

more business. 

A four-alarm fire extensively damaged 

the old Essex Theatre in Baltimore County. 

which is being used for religious sei-vices. 

Two juveniles playing with matches and 

candles behind the theatre allegedly started 

the blaze . Theatres issued invitatioiis 

for a preview at the New Theatre of 

"Women of the World" Saturday evening. 

1 . The same circuit was host Sunday 

night for a preview at the Stanton of 

"Who's Been Sleeping in My Bed?" General 

manager Ted Schiller and publicist 

Peter Stewart greeted the guests. Paramount's 

Herb Gillis and JF Theatres' Richard 

Harrison, art director, arranged the 

Stanton show'ing . . . Jack Fox of Columbia 

Pictures, Washington, was in to 

handle business arrangements dealing with 

"Lawrence of Arabia." 

Jack Fruchtman, head of JF Theatres, 

was feted by a group of friends at a surprise 

49th birthday party given at the 

Sheraton Belvedere. Phil Isaacs and Jules 

Lapidus came in from New York for the 

party . 

Lynch, zone manager for 

Schwaber Theatres, has been filling in at 

the Playhouse and Five West while their 

managers were on vacations . . . William 

MacKenzie, projectionist at the Little, returned 

from a holiday in northern New 

York state . . . Larry Jacobs, in charge of 

group sales for "Cleopatra," reports he has 

sold such major concerns as Crown Cork 

& Seal, U. S. Fidelity & Guarantee, University 

of Maryland Hospital, Revere Copper 

& Brass, the Maryland State Roads 

Commission and similar groups. 

Fred Perry, manager of the Little, said 

"Irma La Douce" will continue at the art 

house indefinitely. "What impresses me." 

said Perry, "is that persons come back to 

see it again two and three and even four 

times" . . . Two Negroes, one a member of 

the mayor's blracial committee, were arrested 

and charged with trespassing when 

they attempted to enter the segregated 

Arcade Theatre at Crisfleld. They were 

released on $103 bond each. Mayor John 

Catlin .said it was the second incident involving 

the Arcade in as many days. The 

house Is one of the last holdouts against 

desegregation In Crisfleld. 

NORTH JERSEY 

The Monticello Theatre, Jersey City, was 

scheduled to reopen recently, after being 

closed since January, but the city fire department 

Intei-vened charging 11 fire violations 

in the old theatre such as improper 

wiring and insufficient fire extinguishers. 

Gerald P. Allen of Newark, manager of 

the Monticello who had slated "Come 

Dance With Me," starring Brigitte Bardot, 

as the opening attraction, was arrested by 

police on a charge of possessing and exhibiting 

lewd photographs. Police said the 

pictures, posted outside the theatre, depicted 

scenes from a film. Prior to its 

closing earlier this year, the independent 

house had been operated by Cui'tis Johnson, 

who now manages the Avon in 

Newark. 

Max Brick, night doorman at the U.S., 

Paterson. for six years, died after a short 

illness. He was over 70 years old 

"David and Lisa" completed 

. . . 

eight-week 

engagements at the Mall in Paramus and 

the Ormont in East Orange, and was followed 

by the British "Heavens Above." 

Edward Batlan, manager of the Ritz in 

Elizabeth who suffered a heart attack recently, 

is recuperating at Pitkin Hospital 

in Neptune. Batlan. a former SW district 

manager who rejoined the company last 

March, lives in Belmar on the Jersey shore. 

Subbing for him at the Ritz is SW reliefer 

Jerry Littenberg . . . Joseph Dotro. formerly 

with Loew's in Newark, has succeeded 

John Deverell as assistant at the Ritz. 

Kathy Dunn, actress featured in "13 

Frightened Girls," who appeared at the 

U.S. Theatre, Paterson, when that film 

opened there, is from Hasbrouck Heights, 

not Passaic, as reported in an earlier item 

. . . Karl Ledzion reportedly has resigned 

as manager of the Lincoln in Union City to 

join the B. S. Moss circuit. Ledzion has 

been with SW since last 

summer when he 

was appointed to the Union City post . . . 

An earlier item stated that SW relief man 

Carl Jablonski was vacationing in California. 

Actually, Carl will be leaving September 

19 on a two-week trip to San Francisco 

and Los Angeles, and a tour of the 

Warner studio in Hollywood. 

Sealfon Fashion Designers of Montclair 

will sponsor a series of eight World Heritage 

films beginning October 1 at the SW 

Wellmont there, with morning, matinee, 

and evening performances every Tuesday. 

. . . Ekl 

The annual U'ill Rogers collections conducted 

in the Stanley Warners Newark 

zone was reported highly successful by 

company officials . . . SW managers were 

called to a special meeting in Newark Monday 

i9>. to discuss plans for the annual 

fall drive. Zone manager Charles Smakw'itz 

presided Jules Stevens, manager 

. . . 

of the Roo.sevelt. Newark, vacationed. The 

relief manager was Esther Swiss 

Nalwejko. a.ssistant at the Royal Tlieatre, 

Bloomfield. was suffering from an attack 

of pleurisy. 

Title Change 

NEW YORK — The 20th 

Century-Fox 

production which was made under the title 

of "The Winstone Affair" will be released 

as "Man in the Middle." 

E-8 BOXOFFICE September 9, 1963

MEWS AND VIEWS OF THE PRODUCTION CENTER 

(Hollywood Office— Suite 320 at 6362 Hollywood BlvdJ 

'Moon Visual Effects 

By Ray Harryhausen 

HOLLYWOOD—H. G. Wells' "The First 

Men in the Moon," which Charles H. 

Schneer is producing for Columbia release, 

will have Ray Harryhausen as associate 

producer and visual effects director. The 

picture, the eighth on which Harryhausen 

and Schneer have been associated, will be 

directed by Nathan Juran, with production 

scheduled to start October 1 in London. 

"McDonough," a novel in two parts about 

an unscrupulous politician written by Francis 

T. Field, was purchased by Chuck Connors 

who plans to use it for both television 

and motion pictures. Connors has 

made arrangements with Revue executive 

producer Frank P. Rosenberg to have the 

first half of the book scripted for his "Arrest 

and Trial" show and Field has been 

retained to write the teleplay. Second half 

is planned for a feature film, with Connors 

in the title role. 

* « * 

"The Smashmaster Caper," an original 

by Lawrence J. Cohen developed for the 

screen by Cohen and director Michael Gordon, 

will be produced at 20th-Fox by Aaron 

Rosenberg's Areola Productions and directed 

by Gordon, Richard D. Zanuck announced. 

* * * 

Producer-director David Miller has assigned 

the English writing team of Keith 

Waterhouse and Willis Hall to develop the 

screenplay of- "The Praying Mantises," 

which Miller's Liberfilmco is producing for 

20th-Fox. 

* * * 

Filming of MGM's "Company of Cowards" 

was completed a full three days 

ahead of schedule by Ted Richmond and 

George Marshall. Most of the shooting was 

outdoors and required many animals and 

specialty performers. The cast is headed 

by Glenn Ford, Stella Stevens and other 

top performers. 

Lantz Studio Vacations 

HOLLYWOOD—The entire staff of Walter 

Lantz Productions returned to work 

following the studio's aruiual two-week 

shutdown for vacations. The practice was 

inaugurated 20 years ago by Lantz. 

Star Role for Steiger 

HOLLYWOOD — Rod Steiger will be 

starred by the Landau Co. in the title role 

of "The Pawnbroker," to be filmed this 

fall in New York with Arthur Hiller directing. 

Pay TV Seminar Oct. 9, 10 

At Hollywood Press Club 

HOLLYWOOD—Facets of pay TV will 

be investigated at a seminar sponsored by 

the Hollywood Press Club at the Beverly 

Wilshire Hotel October 9, 10. Leaders of 

show business, sports and business will discuss 

the industry that has been forecast 

to approach -$2 billion in annual revenue 

by the mid-1970s by Stanford Research 

Institute. 

Dale Olson, president of the Hollywood 

Press Club, said backers and opponents of 

pay TV would face each other in a free 

exchange of views morning and afternoon 

both days, October 9, 10. Interest will be 

focused on government regulation, labor 

union jurisdiction, technical aspects, programming 

and talent, and aid to education. 

Attendance at the seminar will be by 

invitation only and the registration fee is 

$50 per person. General chairman of the 

seminar is Al Preiss, Holljrwood TV trade 

magazine publisher. 

Ernie Haller Joins SIB 

HOLLYWOOD—Cinematographer Ernest 

Haller, eight-time Oscar nominee, has been 

placed under exclusive contract to SIB 

Productions of New York by Walter Bien, 

president. He will headquarter in the east, 

working on featui-es and commercials. 

AT ALBUQUERQUE—Attending the 

recent Fox Intermountain Theatres 

two-day managers meeting at Albuquerque 

were two vice-presidents of 

the parent National General Corp. 

They are Robert Selig, second from 

left, and Irving Levin, second from 

right. On the left is Ray Davis of Denver, 

area supervisor for Fox Intermountain, 

and at right is Louis Gasparini, 

manager of Fox's new Winrock 

Theatre in Albuquerque. 

Key Roles in Tlighf' 

For Maiden, Wayne 

HOLLYWOOD — Karl Maiden and Pat 

Wayne have been signed for key roles in 

"The Long Plight." adventure drama to 

be directed by John Ford and produced 

by Bernard Smith for Warner Bros. Previously 

signed to star in the Technicolor- 

Super Panavision motion picture were 

Spencer Tracy, James Stewart, Richard 

Widmark, Carroll Baker, Dolores Del Rio 

and Sal Mineo. The screenplay, being written 

by James R. Webb, is based on the 

novel, "Cheyenne Autumn," by Mari Sandoz. 

* * * 

Jim Davis has been signed by producer 

Pete Foley to star in "The Iron Angel," 

Ken Kennedy Production rolling September 

9 on location in Phoenix. To costar 

with Davis are Donald Barry and Margo 

Woode. Kennedy scripted and will direct 

for Emerson Film Enterprises release. 

* • * 

Joseph Cotten planed to London to confer 

with producer Philip Hazelton and 

director Alexander Singer regarding a starring 

role in "The Day the Devil Died." 

Hazelton and Singer now are filming 

"Psyche '59," a Troy-Schenck International 

film for Columbia release. 

* * * 

Having completed her starring dual role 

in Warner Bros.' "Dead Ringer," Bette 

Davis left for Rome to begin filming of 

"The Empty Canvas," Ponti-Levine production 

based on the Alberto Moravia 

novel. After six weeks of filming there, 

she then will report to London for conferences 

with author William Marchand 

regarding his script for "Faster, Faster," 

her next venture. 

HRH Princess Grace Wax 

To Buena Park Museum 

HOLLYWOOD — Princess Grace of 

Monaco, the former Grace Kelly, will become 

the first royal personage to be placed 

in the Movieland Wax Museum at Buena 

Park. Museum director Allen Parkinson 

said the wax sculpture will depict the actress 

when she played the Quaker bride of 

Gary Cooper in the 1952 movie, "High 

Noon." 

A Vic Stoloff Opus 

HOLLYWOOD — "The Journey Back," 

an original story by Victor Stoloff with the 

screenplay a collaboration with Betty 

Ulius. will be his next feature, and will 

be shot in Hollywood and Paris. Stoloff has 

signed with GAC to package the property. 

BOXOFHCE September 9, 1963 W-l

Rosenberg, 

i 

] 

New Hollywood Firm 

Formed by Merger 

HOLLYWOOD — The firms of Allan- 

Weber and Foster and Ingersoll have announced 

the formation of a new company 

to be Icnown as Allan. Foster, Ingersoll and 

Weber. 

Offices will be in Beverly Hills. New 

York and Paris with representatives in 

London and Rome. Headquartered in Beverly 

Hills will be Rupert Allen. David Foster 

and Rick Ingersoll: Lois Weber and 

Christopher Allan will head the New York 

office, with Nadia M. LaCoste in charge of 

the Paris operation. In Rome and in London, 

the new company will be represented 

by Chris Hofer and Phyllis Earl, respectively. 

The staffs of both companies will continue 

with the merged company. New offices 

in Beverly Hills will be established 

as of October 1. 

Yvette Mimieux to Video; 

Slocme in Houston Show 

HOLLYWOOD — Yvette Mimieux has 

been assigned by MGM to 

make her first 

appearance in a television series—as guest 

star opposite Richard Chamberlain and 

Raymond Massey in the first two-part 

story to be made for the Dr. Kildare series, 

titled "Tyger Burning Bright." It was 

written by Ben Masselink and is being produced 

by David Victor with Norman Felton 

as executive producer. 

• • • 

Everett Sloane has been signed for a 

guest star role as the boss of a western 

town in the "Toll the Bell Slowly" segment 

of Warner Bros.' Temple Houston 

series for NBC-TV. starring Jeff Hunter 

and Jack Elam. Gerd Oswald directs for 

producer Joseph Dackow. Jack Webb is the 

executive producer. 

6,000 Stills to Museum 

HOLLYWOOD A collection of more 

than 6,000 old still photographs, sorted 

and evaluated by Al Greene of Al Greene 

& Associates, has been donated to the 

Hollywood Museum by George Ponty and 

Maxwell J. Fenmore of Landmark Properties, 

which bought the old Hal Roach 

studios and is tearing them down for a 

commercial development. Greene operates 

Keystone Photography. 

To Check Hootenannies 

HOLLYWOOD — Joint action has been 

taken by the business agents of APM Local 

47 and of the AGVA to "police" paid-adml.s.slon 

hootenannies where nonprofessional 

talent is used. Local 47 president 

John Tranchltella and AGVA western 

regional director Irvin P. Mazzei said: 

"certain operators are holding pald-admlsslon 

events, utilizing nonprofessional 

talent 

New Schedule on 'To Go' 

flOI-I.'i'.VOOU— To brinn about greater 

efficiency jn the production of their film 

at 20lh-Fox, "What a Way to Go!" producer 

Arthur P. Jacobs and director J. Lee 

Thomp.son inaugurated a new schedule. 

Technical crews will report at 9 a.m. to 

prepare for the 10 am. starl-of -shooting. 

Ernie Borgnine to 

Host 

on TV Show 

'Eternity' 

HOLLYWOOD — Ernest Borgnine. the 

star of the McHale's Navy Revue series, 

will host his own old feature on television 

September 15 when KGO-TV. San Francisco, 

kicks off the season with the station's 

first-run telecasting of "From Here 

to Eternity." Borgnine will ho.st the show 

via pretaped breaks in which he will plug 

McHale's Navy. This will be the first time 

a movie and television star hosts his own 

picture. 

* • • 

Bronwyn Fitzsimons, 19 - y e a r - old 

daughter of screen star Maureen O'Hara. 

was signed to protray the role of a nun 

by producer Winston Miller, in the "Brother 

Thaddeus" segment of Revue's 90-minute 

Virginian series. 

* • • 

Bob Howard has been selected by producer 

Perry Cross to write the new Jerry 

Lewis television show in a term deal. Howard 

assumes his duties this week. 

* • • 

Writer-director Tony Barrett has joined 

Laine-Rose Productions as chief writer 

and story editor, according to Prankie Laine 

and E. J. "Manny 

" 

principals 

'Flies' Booked at Lido 

HOLLYWOOD — Continental 

of the new company. Laine-Rose was 

formed recently to produce an hour television 

show to topline the singer-actor. 

WB Signs Beverly Hills 

HOLLYWOOD—Miss Beverly Hills, striptease 

star of the Cafe Club Largo in Los 

Angeles, has been signed for a role in 

"Kiss for My President." Warner Bros, 

motion picture comedy starring Fred Mac- 

Murray and Polly Bergen. In the film, 

Miss Beverly Hills will be seen as Miss 

Nana Peel, a cafe striptease star. Curtis 

Bernhardt is producing and directing the 

Pearlayne production, with Steven Bernhardt 

and Gene S. Taft as associate producers. 

Distributor's 

new release "The Lord of the Flies" 

has been booked into the Fox West Coast 

Lido Theatre to follow its upcoming attraction, 

"This Sporting Life." Screenplay 

of "Plies" was w^ritten by Peter Brook, 

who also directed the picture from William 

Golding's novel of the same name. 

Traveler Rights to 

Dick Berg 

HOLLYWOOD — Rights to film "The 

Dark Traveler," a novel by Pulitzer prize 

winner Josephine Johnson, have been acquired 

by Revue producer Dick Berg for 

NBC-TV's Bob Hope Presents the Chrysler 

Theatre. Miss Johnson's Pulitzer Prize was 

awarded for "Now in November." 

Film History to While House 

HOLLYWOOD -"The Livelie.st Art." a 

jjatioramic history of the movies by Arthur 

Knight, visiting associate professor of 

cinema at the University of Southern California, 

has been selected for the White 

House library. 

Israeli Violinist Chosen 

HOUA'WOOD Duvid Klrsch. Israeli 

violinist, will serve as concert master during 

the recording of DImitri Tlomkin's 

.score for Samuel Bronston's "Fall of the 

Roman Empire." 

Veteran Film Heavies 

In 'Who Think Young' 

HOLLYWOOD—Jack LaRue. Allen Jenkins 

and Robert Armstrong, veteran heavies, 

have been cast by producer Hugh Benson 

as rich, retired corporate executives who 

began their careers as prohibition era 

gangsters, in Sinatra Enterprises' "For 

Those Who TTiink Young," which Leslie 

Martinson is directing for United Artists 

relea.se. Howard W. Koch is the executive 

producer. 

'My Fair Lady' Roles Earn 

Stars Wax Museum Honors 

HOLLYWOOD — Audrey 

Hepburn and 

Rex Harri.son will be sculptured in wax in 

their "My Pair Lady" roles as Liza Doolittle 

and Professor 'Enry 'Iggins in the 

Walter's International Wax Museum, 

which will be one of the entertainment 

highlights of the New York World's Pair, 

which opens in April 1964. i 

Lou and Manny Walter, Los Angeles indu.strialists 

who.se Wax Mu.seum was a top 

attraction at the Seattle World's Fair, will 

spend $50,000 to reproduce in wax the 

i 

Ascot racing .sequence from the movie. 

Arrangements are now being made with 

Warner Bros, to borrow the costumes which 

Cecil Beaton has designed so that the 1 

reproduction will be authentic in every dej 

tail. According to the Waller Bros., at 

least half of the 70.000,000 people who are 

expected to visit the New York World's 

Fair will see the "My Fair Lady" exhibit. 

Robert Lippert to Attend 

LULA Citizenship Dinner 

HOLLYWOOD—Robert L. Lippert has 

accepted an invitation to be a guest at the 

fourth annual citizenship dinner, sponsored 

by Loyola University of Los Angeles, to be 

held September 17 in the International 

Ballroom of the Beverly Hilton. 

The principal address will be given by 

Dr. Elmer W. Engstrom, president of RCA 

of America. 

To Stage 'Sky High' 

HOLLYWOOD — Producer-star Donald 

May. who is currently working with Fred 

MacMurray and Polly Bergen in Warner 

Bros.' "Kisses for My President," has obtained 

production rights to the stage 

comedy. "Sky High," by Martin Bodine. 

May. who will appear in the show as well 

as produce it. will start rehearsal November 

1 and plans to open it Christmas Day 

in Los Angeles. 

Walt Bien Is 

HOLLYWOOD— President Walter Bien 

has acquired all Interests in the SIB Productions 

of Hollywood and SIB Productions 

of New York, and is now .sole owner. 

He will .shortly announce locations and 

personnel In Chicago. Detroit and other 

key cities. 

Sole Owner 

Now Filmmaking Firm 

HOI.LYWdOU IJob Barbash. who .lust 

recently announced a coproduction deal with 

NBC. has formed his own independent company, 

Mlkam Productions, to produce TV 

and feature films. 

W-2 BOXOFFICE :: September 9, 1963

] 3rd Denver Jamboree 

For Rogers Hospital 

DENVER — The Will Rogers Memorial 

Hospital and Research Laboratories, Saranac 

Lake, N.Y.. will receive the proceeds 

from the third annual Pun Jamboree being 

planned by the Denver film industiT for 

September 17. 18. This event has grown 

more popular each year and brings together 

all industry people from throughout 

the Rocky Mountain area. 

Chick Lloyd of Apec Films has a big 

evening (17) planned for the men at the 

Broomfield Country Club where they will 

enjoy a stag dinner and Calcutta. A surprise 

event is planned on the same evening 

for their wives. 

On Wednesday morning (18 1, the men 

will tee off in a "shot gun" start of what 

the entertainment committee describes as 

"the best golf tournament yet," with lots of 

prizes, including money, for eveiTone that 

plays. At Wednesday noon, the ladies will 

have a luncheon at the Continental Denver 

Motor Hotel, and those wishing to do so 

may play cards afterwards. 

The committee promises the jamboree's 

Big Bang on Wednesday night, with cocktails, 

dinner and dancing to a good band, 

all at the Continental Denver Motor Hotel. 

The price of tickets for the entire two-day 

program is $25, with all film exchanges 

and supply houses serving as ticket sales 

centers. 

DENVER 

. . 

Qindy Carol, star of "Gidget Goes to 

Rome," was in town to publicize the 

opening at the Centre Theatre . . . Jim 

Ecker of Buena Vista was back after a 

vacation . . . Bates Farley has been transferred 

by MGM from Oklahoma City 

to Denver, succeeding Mike Cramer who 

retired . The Centennial Drive-In hosted 

a "Before School" party starting at 

4 in the afternoon. There was dancing until 

the show went on the screen at dusk. 

A screening of "The Caretakers" was arranged 

for Mrs. Dariel Telfer, author of 

the book from which the picture was 

adapted. The picture opened day and date 

in Crest and Oriental theatres and the 

East, West, North and South drive-ins. 

Mrs. Telfer worked in the Colorado State 

insane asylum in Pueblo for some five 

years, where she gathered material for 

her book. 

To Score "Chalk Garden' 

HOLLYWOOD—Producer Ross Hunter 

has completed negotiations with Malcolm 

Arnold, a leading English composer, to 

compose an original score for "The Chalk 

Garden," Hunter production for Universal. 

Arnold did the memorable Academy award 

winning score for "Bridge on the River 

Kwai." 

Songs for 

Yogi Bear Film 

HOLLYWOOD—Composers Doug Goodwin 

and Ray Gilbert have completed five 

original songs for Hanna-Barbera's 

"Whistle Your Way Back Home," fulllength 

animation feature starring Yogi 

Bear, which Hanna-Barbera is filming for 

Columbia Pictures release. 

Several LA Holdovers 

'Cleopatra 

LOS ANGELES—Besides first-run business 

holding up well, the Labor Day long 

holiday weekend strongly bolstered business 

in general, pushing pictui-e grosses to 

higher levels. 

Among those were "Irma La 

Douce," with a wow 210 per cent, and "The 

Caretakers," which in its second frame held 

to a strong 180. "How the West Was Won" 

bolstered its pace to a lusty 400, while 

"Cleopatra" shot ahead to a 665, leading 

the hard-ticket engagements. 


Beverly Toys in the Aftic (UA), 5th wk 85 

Chinese Irma La Douce (UA), 9th wk 210 

El Rey, Orpheum, Hollywood, Village, Loyola 

Hud (Para), 9th wk 1 30 

Egyptian The Leopard (20th-Fox), 3rd wk 130 

Fine Arts— 8V2 (Embassy), 8th wk 140 

Four Star The Mouse on the Moon (Lopert), 8th wk. 65 

Hillstreet, Crest, Baldwin Mutiny on the Bounty 

(MGM), gen. rel 

Hollywood Paramount Come Blow Your Horn 

(Para), 1 1th wk 

Ins, Wiltern The Caretakers (UA), 2nd wk 

Lido David ond Lisa (Cont'l), 8th wk 

Los Angeles For Love or Money (Univ) 

Music Hall The L-Shoped Room (Col), 11th wk. 

to New Highs; 

Climbs to 665 Level 

.150 

.110 

.180 

. 80 

. 75 

175 

Pontages Cleopatra (20th-Fox), 11th wk 665 

Vogue Women of the World (Embassy), 7th wk. 120 

Warner Beverly Lawrence of Arabia (Col), 37th wk. 225 

V^'orner Hollywood How the West Was Won 

(MGM-Cinerama), 28th wk 400 

Warren's, Pix Gidget Goes to Rome (Col) 100 

Wilshire The Great Escape (UA), 9th wk 165 

'Beach Party' Initial Week 

200 in San Francisco 

SAN FRANCISCO—Considering the unusually 

fine Bay area weather and a threeday 

holiday, business held up in most 

gratifying manner for exhibitors. "A 

Stranger Knocks" has been doing capacity 

business at the Vogue and "Beach Party" 

made its first appearance here to the lively 

tune of 200 per cent. 

Cinerama-Orpheum How the West Was Won 


Embassy Farewell to Arms [20th-Fox), reissue ... .120 

Esquire The Greot Escape (UA), moveover 200 

Fox-Warfield— Beach Porty (AlP) 200 

(Golden Gate For Love or Money (Univ) 150 

Metro Mondo Cane (Times), 14th wk 250 

Paramount Tarzan's Three Challenges (MGM) .... 90 

Presidio The Mouse on the Moon (UA), 6th wk. 100 

. . 1 50 

Stage Door This Sporting Lite (Cont'l), 2nd wk. 

St. Francis The Wall of Noise (WB) 80 

United Artists Lawrence ot Arabia (Col), 32nd wk. 300 

Vogue A Stranger Knocks (Trans-Lux), 2rKl wk. 460 

Substantial Denver Week 

Le(d b-y T-wo Roa(dsho-ws 

DENVER— "The Caretakers" and "Gidget 

Goes to Rome" were the new films, but 

their percentages were on the light side 

compared to second and third week holdovers 

and, of course, to the roadshows. All 

in all, it was a substantial week for most 

first-run situations. 

Aladdin Lawrence ot Arabia (Col), 22nd wk 200 

Centre Gidget Goes to Rome (Col) 100 

Cooper How the West Was Won (MGM- 

Cinerama), 26th wk 300 

Crest The Caretakers (UA) 1 25 

Denham Cleopatra (20th-Fox), 9th wk 300 

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Denver Beach Party (AlP); Lost of the Vikings 

(Medallion), 2nd wk 100 

Esquire—S'/j (Embassy), 3rd wk 125 

Orpheum For Love or Money (Univ); Battle Beyond 

the Sun (AlP), 3rd wk 75 

Paramount The Thrill ot It All (Univ), 2nd wk. 150 

Towne 55 Days at Peking (AA), 2nd wk 140 

Vogue Heavens Above (Janus), 2nd wk 150 

25-Year-Old Kingman Co. 

Now Dr Pepper Bottler 

KINGMAN, ARIZ.—A Dr Pepper franchise 

has been granted to a Kingman firm 

which has been in existence since 1938. 

Known now as the Kingman Dr Pepper 

Bottling Co., the firm is directed by Glen 

Thompson, president, who joined the business 

last year. 

The Kingman company was one of three 

of the latest to be given Dr Pepper franchises 

in the U.S. Due to rapid expansion 

of franchises in the last five years under 

the direction of Wesby R. Parker, the national 

Dr Pepper Co. president, more than 

400 franchises are being operated in the 

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TtCHNIKOTt CORP. 63 Seobring St., B'klyn 31, N.Y 

BOXOFFICE September 9, 1963 W-3

. . Fred 

. . Flalph 

. . Laurie 

. . 

I 

. Your 

LOS ANGELES 

SAN FRANCISCO 

Spanish Film Exhibitors 

To Meet in Los Angeles 

SAN 

Schiller, 

J^\ 

controller at Crown 

FRANCISCO— 

International 

Emilo Fuentes, secretary 

of the Spanish Pictures 

Pictures, returned to his headquarters 

in Los 

Exhibitors •piieldred B. "Ted" Hill, lield representative 

Assn, has announced that 

Angeles 

the next 

aftx^r a two-week 

meeting 

will be 

for Ken Productions of Alexandria. La., 

survey 

held 

of the company's 

Tuesday i24i in 

eastern distributors 

the has moved his offices from Los Angeles to 

Variety Club in Los 

. . . 

Angeles. 

4415 

Bill Watmough, 

North Clark St.. 

Warner Fresno, 

Bros, 

and has 

The opening 

salesman, is back se.ssion. 

at the office scheduled for 

after a hospital 

checkup 

11 established his home there for his wife and 

a m. with introduction of 

. Smith of the Savoy 

members and children. Hill reports "Frigid Wife." a 

vis: tors, will 

Theatre 

be followed 

in San Diego 

by discussions 

was on the Row 

with success in the south and midwest, played a 

representatives of 

booking and 

the 

buying. 

various 

He conferred 

film 

with 

exchanges 

record run July 10-16 at the Motor Movies. 

Jack 

expected to 

Sherriff 

be 

of 

present. 

Manhattan Films 

Also present 

will be 

Fresno, and the Sky View Drive-In. Salinas, 

. 

Eertha 

Jaime 

Berkowitz. 

Fermandez. 

United Artists president 

clerk, 

of bringing in the biggest gross in weeks. The 

the Artists Ass'n in 

left with her family 

Mexico: 

for a vacation in Palm 

Bruce Dorwin picture has been booked in Crescent City 

of Metropolitan 

Springs Theatres 

. Weimar. Corp.. 

National Screen 

and Lou and Medford. Ore. Incidentally, while calling 

on the trade to promote 

Obrasky. both 

Service 

of the 

branch 

Los 

manager, 

Angeles area. 

is vacationing 

the film. Hill 

Luncheon 

and will visit M. will be 

Hernandes served in the 

of the Royal 

Variety had the unhappy experience of finding his 

Club. After all 

Theatre. Guadalupe, 

matters of 

who has 

business 

a motel 

are car completely bare of clothing and equipment 

after an overnight stay at a Sacra- 

in 

completed, 

the 

the 

Lake Tahoe 

group will 

area. 

be guests of 

Aztcca Films for a preview of new trailers mento motel. 

Sam Ozonoff, longtime Filmrowite, and 

is recuperating 

after a recent illness 

cocktails. 

All 

at his 

members 

.Ifter 

and those 

terminating 18 

interested 

years on the 

in 

Oakland 

horn? at 450 South Normandie Ave., 

joining 

and 

the Spanish Pictures 

Tribune. Teresa Lobe 

Exhibitors 

Cone is now writing 

would like to hear from his friends Assn are urged to mark 

three columns 

their 

a week on films, 

. . 

calendars 

personalities 

and the theatre in general for the San 

Bill Wasserman. United Artists sales manager, 

and his wife Dora 

and attend. 

Leandro Morning News 

are and 

vacationing 

the Alameda 

at 

Lake Tahoe. 

Times. A member of the theatrical press 

Theatre Comeback Bright agents union. Miss Cone recently functioned 

as press repre.sentative for 

Cecil Vinnicof, general manager of the Spot at Pomeroy, Wash. 

the .successful 

run of Ben 

Vinnicof & Sons Theatres, is vacationing in 

Hawaii 

POMEROY. 

Kapens Melodyland, 

with his family 

WASH.—The silver 

. 

Runyon. 

screen Berkeley. With a bachelor of arts 

who 

made degree 

its 

takes 

comeback 

care of the 

here this 

theatre guide summer 

in the 

with from the University of California in jouj-- 

the 

Los 

Seeley 

Angeles Times, 

Theatre 

announced 

providing 

her engagement 

entertainment 

nalism. she has a wide knowledge of the 

for the first 

to Allen Logsdon 

time since 1960. 

. . . Robert 

Mr. and theatre 

I. 

in general and art films 

Mrs. 

of all 

Kronenberg. 

Floyd 

president 

Kobeistein 

of Manhattan operated 

Films. 

the theatre 

kinds, being a lingui.st in Spanish. German 

concluded 

on 

a 

Thursdays. 

deal to distribute 

Fridays 

Joseph Burstyn's 

New Yorki 

and Saturdays and Hungarian, and an expert on HoUj-wood 

throughout the 

product summer 

in the 

after 

13 western 

reopening films. She has also been a radio interviewer 

I 

on 

states. The 

June 20. 

first picture to be released 

on KPFA for several years and considered 

is called "European 

Koberstcin said Rights," 

that a documentary. 

determine when showings will be sched- 

achievements. 

public demand will an expert in the field of Little Theatre 

uled on additional nights of the week. A 

AI Lapidus and Charles Lugo of the L&L 

strictly family fare policy is being observed. The tradeshowing of "Mai-y. Mary" was 

Concession Supply Co.. who purchased the 

enthusiastically received by a full house at 

West Coast Concession Co., a wholesale 

the 

LA 

Alhambra Theatre. 

candy 

Times 

The film goes into 

Bars 

business, have moved 

Ad Using 

the latter operation 

to 1692 Cordova St.. Los Angeles. Title of 'Knockers Up' 

the Paramount Theatre. Al Grubstick. 

regional manager of Warner Bros, exchange, 

returned Because 

The new phone number is RE 3-2101. Expansion 

of the title 

HOLLYWOOD— from Portland and Seattle 

due the 

to increased business will be Los Angeles Times 

and departed for Salt 

balked 

Lake City and Denver 

at 

handled 

running 

in the 

a 

larger quarters . . . Tony "Knockers Up" 

on behalf of the 

ad. 

picture. 

although 

Degliantoni 

the Los 

has 

Angeles 

Herald-Examiner ran it. 

been named branch manager 

of the San 

The picture The 

Francisco 

Film Colony 

exchange 

Club is now displaying 

of Seymour 

Borde Lyric 

is playing at Vincent Mirandi's 

& 

and 21 albums from 

Associates, it was 

which to choose 

announced 

Christmas 

Sunset theatres. The 

by 

paper 

Seymour agreed, 

Borde. 

however, 

to run the exhibitor's 

cards. See 

president 

them at 295 

of the 

Golden 

west 

Gate Ave. 

coast film 

alternate line. 'Hardy 

distributing Theatres 

organization. 

i or at 715 

Degliantoni 

Brannan St. 

"Call theatres for a most provocative 

moves over to Borde 

title.'' Theatre Transit i 

Co. 

from early 

Columbia 

orders 

and those who telephoned 

Pictures 

got a 

with which 

recorded will be 

he 

appreciated 

was 

and will 

associated 

benefit the 

chant. "Knockers 

many Up, Knockers 

years. 

Up—See Blind Babies Foundation. 

Our Knockers Up." 

Mark Ten.ser, 

A 21 -year-old 

vice-president San Fiancisco girl. 

of Crown 

Donna 

International Driskell, 

Pictures, is in Mexico City Small 

won a trip to 

to 

Hollywood and a 

Distribute Book 

conferring on 

part in the film, 

distribution 

"Mu.scle 

of company 

Beach Party." in 

product. 

To Presell New Feature 

a "Mi.ss Beach Party" beauty contest, held 

in the patio 

HOLLYWOOD—As 

and pool area of the 

a 

Holiday 

presell gimmick Lodge, 

Columbia Pictures' color 

for as 

comedy 

his 

part of 

film. 

projected 

the promotion of 

top-budget 

'"Beach 

production, 

" 

"GIdget Goes to Rome." stars James "Frankie 

Party, playing 

Darren. 

Jessie Royce Landis. Cesare Danova 

and 

the 

Johnny." 

Fox-Warfield Tlieatre. 

producer Edward 

Small is readying for distribution to exhibitors 

and Danielle de Metz and Introduces Cindy 

throughout the country Brifta 

an Ekman 

attractively 

small paperback book on the HOLLYWOOD— Former Swedi.sh world- 

in Film Debut 

Carol as Oidget. 

genesis of these two legendary characters. champion figure skater. Britta Ekman. was 

Several months of exhaustive research set to make her motion picture debut in 

went into this informative "pitch," Small MGM's "Company of Cowards." She will 

said. 

play a dance-hall hostess. 

Quick SetOlce 

lu'l JdiI a Slogan With 

100 'Haunting' 

Filmicli 

Dates 

III A Tradition - For Bed Serric* 

HOLLVWUOD MGMs •The Haunting" 

S«t>d Rlmacli will 

Your N»j| Ordtr open in 

For 

more than 100 key situations 

during the next four weeks, following 

POSfTIVE POD 

ENDLESS 

BURNS TMI iNTlRf 

Sov» 

succes.sful 

Corbon 

prerelea.sc Coif 

Special 

engagements 

Jtailef^ 

at Albany 

and Schenectady. Tlie Los Angeles 

multiple run starts September 18. Producer-director 

Robert Wl.se has just re- 

1337 5. Wobath 

Chicago, llllnoli turned from a tour In the midwest and 

New England promoting the picture. 

W.4 


Holiday Attendance 

Way Up in 

Chicago 

CHICAGO—The Labor Day weekend was 

kind to theatres and drive-ins, with "bonanza-type" 

business reported by many, 

particularly those playing "Bye Bye Birdie," 

"Come Blow Your Horn" and "Flipper." 

Several of these situations said business 

was the best in the past few years. In the 

Loop, the only newcomer, "Johnny Cool," 

which had its world premiere at the Woods, 

opened with excellent grosses. At the Chicago, 

"The Thrill of It All" was again a 

top grosser. "The Haunting" at the Esquire 

on the near north side, was a big 

opener. 


Capri There Is Still Room in Hell (SR); The 

Nature Girl Study (SR), 2nd wk 125 

Carnegie— S'/j (Embassy), 6th wk 155 

Chicago The Thrill of It All (Univ), 2nd wk. .... .250 

Cinema Women of the World (Embassy), moveover 

1 . 

70 

Cinestage Lawrence of Arabia (Col), 34th wk. ..150 

Esquire The Haunting (MGM) 200 

Loop Hootenanny Hoot (MGM), 2nd wk 200 

Monroe Love Tahiti Style (SR); Dangerous 

Charter (SR) 1 25 

Oriental The Great Escape (UA), 9th wk 125 

Roosevelt The Caretakers (UA), 2nd wk 185 

State Lake Cleopatra (20th-Fox), 10th wk 250 

Surf Heavens Above (Janus), 3rd wk 110 

Town The L-Shaped Room (Col), 1 1 th wk 115 

United Artists Irma La Douce (UA), 13th wk 125 

Woods Johnny Cool (UA) 200 

World Playhouse The L-Shaped Room (Col), 

nth wk 125 

Two Roadshows Triple 

Kansas City Average 

KANSAS CITY—The Labor Day holiday 

weekend and strong attractions at the theatres 

were helpful in pulling patronage. 

Two holdovers tripled average business 

while one holdover was slightly under the 

300 mark. "How the West Was Won" in its 

23rd week at the Empire and "Lawrence 

of Arabia" in its tenth week of moveover 

at the Kimo scored 300 each. "Irma La 

Douce" in its fourth week at the Plaza 

did 295 per cent. "The L-Shaped Room" 

at the Brookside and "Gidget Goes to 

Rome" at the Uptown, both in their second 

week, tied at 170. "Toys in the Attic" at 

the Capri chalked up 150 for its first week. 

Brookside The L-Shaped Room (Col), 2nd wk. ...170 

Capri Toys in the Attic (UA) 1 50 

Empire How the West Was Won (MGM- 

Cinerama), 23rd wk 300 

Kimo Lawrence of Arobia (Col), 10th wk. 

of moveover 300 

Paramount For Love or Money (Univ), 2nd wk. . .200 

Plaza Irma La Douce (UA), 4th wk 295 

Rockhill The Law (Embassy); Love ot Twenty 

(Embassy), 2nd wk 140 

Roxy Come Blow Your Horn (Para), 8th wk 100 

Uptown Gidget Goes to Rome (Col); 13 Frightened 

Girls (Col), 2nd wk 1 70 

'The Haunting' Bright 200 

In Indianapolis Opening 

INDIANAPOLIS — "How the 

West Was 

Won," now the boxoffice leader, and "Cleopatra" 

are continuing strong in extended 

runs at theatres here. Among the week's 

new attractions, "The Haunting" is drawing 

the most interest and may hold. 

Circle The Wall of Noise (WB); Police Nurse 

(20th-Fox) 100 

Esquire Irma La Douce (UA), 4th wk ...115 

Indiana How the West Was Won (MGM- 

Cinerama, 1 2th wk 250 

Keith's—The Thrill of It All (Col), 3rd wk 150 

Loew's The Haunting (MGM) 200 

Lyric Cleopatra (20th-Fox), 10th wk 225 

Price Up for Spanish Films 

HARTFORD — M. J. Daly's 1,800-seat 

Daly, playing first-run Spanish product, 

has boosted adult admissions from 75 cents 

to one dollar. 

They've Got Damm Good Movies, Also 

Pizzas in Osgood—Even Kids Say So 

^ 

A Couple of 

Damn Good 

Theatremen 

Joe, at left, and 

his 

son 

Robert, rig:ht. 

OSGOOD, IND.— "Where are you going 

tonight," Mrs. Brown asked her 10-yearold 

Johnny, and he quickly replied: "To 

the Damm Theatre." 

Now Johnny is not a profane lad and 

Mrs. Brown didn't think another thing 

about it. The Damm Theatre is Osgood's 

only movie house and it's located right 

smack in the middle of town. Practically 

everybody in town goes to the Damm Theatre, 

or, if they don't go there, they go to 

the Damm Pizza House next door. 

The Damm Theatre is much older than 

the Damm Pizza House, which claims with 

a big sign on the window that this place 

makes the "Best Damm Pizza in Town." 

Which leads one to suspect rightly 

enough that there's something fishy about 

the whole Damm business. But not necessarily 

so. The Damm Theatre and the 

Damm Pizza House are owned by the 

Damm family of Osgood. 

There used to be a lot of kidding and 

good-natured joking around Ripley County 

when the Damm family first opened the 

theatre in 1914 and even when young 

Robert Damm opened his pizza business 

last year. But the Damms have become 

commonplace anymore. 

Perhaps the most talk got started around 

town when young Robert, a schoolteacher 

at Milan High School and a graduate of 

Xavier University, Cincinnati, had a baby 

son. Someone suggested Todd Damm 

Robert said he thought it was the priest of 

the local church—but they decided against 

it because of the insinuations, in favor of 

Andrew. 

Robert's father, Joe, operates the theatre 

and has for nearly 50 years. He's a 

native of Cincinnati, but moved to Osgood 

with his family when he was only two 

months old. 

The Damm name, of course, is German 

pronounced like Domm. But 

and there it's 

nobody pronounces it that way around 

Osgood. 

"Oh, we take a lot of good-natured kidding 

about it," said Joe Damm, "but I think 

it's the tourists that pass through here that 

get the biggest kick out of it." (US 421 

runs right in front of the theatre and pizza 

house. 

Mrs. Damm, who sells tickets at the 

window, said she gets a laugh out of seeing 

the cars go by and the people pointing at 

the sign over the theatre. 

"Sometimes, people will stop and buy a 

ticket just for a souvenir," Joe Damm said. 

"They want to take it with them just to 

show people there is a Damm Theatre. 

Sometimes tourists will turn their cars 

around and drive past a second or third 

. . 

time to make sure they're seeing right." 

Mrs. Damm, becoming more mercenary, 

added: "You know, the movie business is 

not what it used to be. We operate only 

four days a week now . used to operate 

six. People just don't support movie theatres 

like they used to. We're about the only 

movie theatre other than drive-ins, in the 

entire area. The one at North Vernon 

closed as did the one at Versailles, just 

south of here. The one at Milan is still 

open, I understand." 

Since most of the pizza customers are 

also movie customers and vice versa. Bob 

and Judy Damm only keep their place open 

the same days as the movie theatre, Friday 

through Monday. With Robert teaching 

school, he doesn't have much time to devote 

to it anyway during the school year. 

Ron Conway, barber next door to the 

theatre, explained that Osgood has many 

oddities, but nothing to top the Damm 

family with the Damm Theatre and the 

Damm Pizza House that makes the best 

Damm pizzas in town. Said he: "That's 

just too much profanity in any peaceful 

little community." 

(Story by Bill Thomas, Cincinnati Enquirer) 

"Soldier in the Rain," a Blake Edwards 

comedy for AA release, is filming on the 

Paramount lot. 

ENDLESS 

URNS THE ENTIRE 

POSITIVE ROD 

Sovt Carbon Cost 

WmI Cooit Tll»atr» Service 

tni HW lUINIT - rOftltNft OMOON 

BOXOFFICE September 9, 1963 C-1

. . Another 

KANSAS 

CITY 

Morris CressweU again reminds those who 

plan to attend the joint Lake of the 

Ozarks meeting of the United Theatre 

Owners of the Heart of America and the 

Missouri-IUinois Theatre Owners on September 

23. 24 to get their i-cservations immediately 

to Cress, who is the executive 

secretary of the UTO. The complete cost 

of registration a person is $15.25, plus $5 

for a round trip on a Greyhound bus. The 

bus will leave UTO headquarters, 114 18th 

St., at 1 p.m. Monday i23i and return 

Tuesday at 5:30 p.m. The fee covers a 

cocktail party and dinner on Monday, 

breakfast and lunch on Tuesday at the 

Holiday Inn . reminder is that 

the annual golf tournament and stag dinner 

of the Motion Picture Ass'n of Greater 

Kansas City will be held Tuesday

. . Joan 

CHICAGO 

. . . 

Tâmaged Goods," a piece of which is owned 

by Edwin Silverman of the Essaness 

circuit, will open on the 20th in a group of 

neighborhood theatres and drive-ins 

The police censor board has put a flat "no" 

on Jayne Mansfield's "Promises, Promises" 

. . . Sam Levin, manager of the State Lake, 

presented free "The V.I.P.s" tickets to the 

250,000th patron to "Cleopatra." 

. . 

Chill Wills was due here in behalf of 

"McLintock," in which he appears with 

John Wayne . The Clark Theatre will 

depart from its longtime double-bill policy 

when it initiates a bargain day every 

Thursday with admission only 50 cents. 

The Thursday programs will feature one 

feature with shorts. 

Julie Newmar, in town for a return 

presentation of "Stop the World—I Want 

to Get Off" at the Shubert, will stay on 

after it closes to help Ben Katz, Universal, 

on promotion for "For Love or Money" at 

the United Artists Theatre . . . Ben Eisenberg, 

part owner of the Davis Theatre, has 

been describing for the pleasure of his 

friends the sights and incidents he experienced 

on a trip in Europe and Israel. 

WiUiam Lavin, owner, and Donnelly Klein, 

manager, have reopened the Melrose Theatre 

in Melrose Park after a complete renovation, 

and will present two top films a 

week with children's shows on Saturdays. 

Lavin and Klein also run the Rose in 

FVanklin Park . Schoenstadt of the 

Schoenstadt circuit was back after a vacation. 

On vacations were Charles Wolk and his 

family, a month In Los Angeles; Sandra 

Corbett, Paramount publicity staff, in Wisconsin; 

MUt Zimmerman, Columbia manager, 

and family, the Abbey in the Lake 

Geneva area; ditto Eddie Jovan, Monroe 

Theatre, and Jerry Winsberg of B&K and 

wife, in Wisconsin. 

Charles Teitel and Dan Goldberg have 

been appointed by Mike Todd jr. to book 

for the Cinestage and Michael Todd theatres. 

The Todd will operate on a first-run 

action policy, with films in the western 

and crime story category taking precedence, 

while the Cinestage will cater to de luxe top 

product. 

Downstate theatres were reporting excellent 

grosses on "PT 109" . . . Chicago 

Used Chair Mart is re-covering 1,000 seats 

in the Goodman Theatre . . . Harris Dudelson, 

BV, arranged tradeshowings of "Sword 

in the Stone" and "20,000 Leagues Under 

the Sea" . . . Harold Abbott jr. of the 

Abbott home in Phoenix has joined Abbott 

Theatre Equipment Co. here as a salesman. 

Merle Oberon was due here on the 20th 

in behalf of "Of Love and Desire." Sol 

Gordon is putting up 1,550 two-sheeters in 

subways and arranging special screenings 

for this film . . . Robert Miller, Paramount, 

arranged a luncheon for Van Johnson in 

promotion of "Wives and Lovers." He's appearing 

in a stage show here 

Crain and husband Paul 

. . . Jeanne 

Brinkman were 

here to appear at the Drury Lane. 

"BaUa en Puerto Rico" has been booked 

by Clasa Mohme at the Senate Theatre 

here . . . Charles Boasberg, Paramount 

sales chief, made the local circuit offices 

'liii 

WEEKEND WORK — Oscar Brotman, 

Sherman Theatres, Chicago, 

sends along pictorial evidence on how 

a circuit operator keeps up with his 

work on the weekends. Here he is seen 

studying amusement ads while relaxing 

in the pool at his summer home at 

Nippersink, Wis. 

with Manager Dick Frank . . . Nate Joseph, 

longtime exhibitor, was ill. He's 83 . . . 

Tom Dowd moved his family back to 

Florida after a summer here . . . "Murder 

at the Gallop" was moved to the Surf after 

four weeks of excellent business at the 

Esquire. 

Juan Bueno, Azteca chief, brought his 

sons Juan and Diego along on a visit here. 

The boys made the Field Museum and other 

. . Eddie 

spots The Senate will present three 

Ross 

stags 

. . . 

shows this month . 

reports the Plaza is doing very well with 

special bookings . . . Radiant Mfg. Co. is 

introducing an accordion-type home movie 

screen. 

'Castilian' in Panacolor 

Shown in Chicago Sept. 6 

CHICAGO—The first showing of "The 

Castilian," feature produced by Sidney Pink 

in the new Panacolor film printing process, 

was held in 52 local theatres Friday

ST. 

LOUIS 

"phe Missouri-Illinois Theatre Owners di- 

. . 

rectors conferred Monday noon '9> in 

the Chase Hotel on final plans for the 

Ozark Film Frolic September 23. 24 . . 

. 

Pauline Wrozier. Paramount, was on a 

vacation . Elmer Hollander, of International 

Classics, was at the 20th-Fox office 

during the week . . . Carol Seago. 20th-Fox. 

will work at the registration desk and will 

serve on the entertainment committee and 



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do some piano playing and singing at the 

WOMPI convention in Dallas. 

Mr. and Mrs. John Grana announce the 

birth of a son named John Victor. The 

. . 

mother is the former Suzy Diebold. formerly 

at Columbia Frisina Amusement 

Co.. 

. 

Springfield, is closing the majority 

of its drive-ins September 21 . . . 

Herman Gorelick of Crest Films, was touring 

southern Illinois. 

. . . 

Seen in town from Illinois were Al Spargur. 

DuQuoin; Louis Odorizzi and Fred 

Bengel. Staunton: Mr. and Mrs. Robert 

Strauss. Benton; Mrs. Catherine Beckemeyer. 

and Albert Smith. Nashville 

From Missouri were Mrs. Garnet White. 

Doniphan: Paul Durbin. Bowling Green; 

Russell Armentrout. Louisiana, and Otto 

Ingwerson. Montgomery City. 

To meet theatremen's demands. UA has 

mailed an initial order of 10.000 copies of 

the Special Applause Citation issued on behalf 

of John Sturges' "The Great Escape" 

to exhibitors around the world. 

'SELECT FOUNTAIN SYRUPS" 

DRINK DISPENSERS 

Select Drink Inc. 

4210 W. Florissant Ave. 

St. Louis 15, Mo. 

Phone 

Evergreen 5-5935 

THEATRE EQUIPMENT 

442 N. ILLINOIS ST., INDIANAPOLIS, IND. 

"Everi/thing for the Theatre" 

Nat Rosen in New Post 

With 20th Century-Fox 

J-fom tiasrcrn tJiTi.-.n 

NEW YORK—Nat Rosen, who has been 

20th Century-Fox's branch manager in 

Pittsburgh since 1955. has been appointed 

to the new position of New York metropolitan 

district manager. Rosen will be succeeded 

in Pittsburgh by Dean Lutz, who 

ha,s been a salesman in the Detroit branch. 

Alex Arnswalder continues in the p)ost of 

New York branch manager. 

Joseph M. Sugar, vice-president of 20th- 

Fox. said the move was designed to further 

strengthen the company's sales organization 

by recognizing the expansion and profound 

changes in releasing patterns that 

had taken place in the New York territoi-y 

in recent years. 

Rosen started his film career with Fox 

Film Corp. in 1930. remaining with the 

company until 1941 and returning in 1943. 

Lutz has been with 20th -Fox since 1950 

when he became associated with the Minneapolis 

branch. He was transferred to 

Detroit in 1960. 

Martin Sends Olin Lawson 

To Canton, Ga., Theatre 

From Southeast Edition 

COLUMBUS. GA. — Martin Theatres, 

which has headquarters here, announced 

that John Johns, manager of the circuit's 

Canton Theatre. Canton, had resigned as of 

August 18. Olin Lawson. the circuit's manager 

for many years in Andalusia. Ala., was 

the Martin choice to take over from Johns 

at Canton. 

The circuit also announced that arrangements 

have been completed for the playing 

of "Cleopatra" at the Crescent Cinerama 

Theatre in Nashville, immediately following 

the present booking of "How the West Was 

Won." 

First in total circulation 

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First in complete news coverage 

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C-4 BOXOFFICE :: September 9, 1963

Miami Film Feslival Kent Theatres' Construction Passes 

For Tourists Planned 

$],000,000; Plans 3 More Theatres 

MIAMI—An invitational Sonth Floriria "f / î' ^n' ^^ / ^^ ^^ ^^ / iv««»^ 4.^ ara^îw (iwvaiiw^ 

MIAMI—An invitational South Florida 

film festival, to which films from all over 

the world would be nominated, is being 

planned for January of 1965. George 

Boui-ke. amusements editor of the Miami 

Herald, reports that sponsors of the project, 

which would require a $125,000 participation 

by municipal or civic sources, are Zev 

Bufman and Stan Seiden, producers of the 

Coconut Grove Playhouse's current drama 

season. 

Bufman has just returned from New 

York and Los Angeles where details of the 

elaborate project were discussed. 

"The basic plan for the festival is completed." 

Bufman says, "and will be submitted 

to the proper authorities of Dade. 

Broward and Palm Beach counties. Somewhat 

in variance with the mechanics of the 

major film festivals, of which there are 

now more than 100 being held annually, 

the South Florida Festival would invite 

various filmmakers to show elected feature 

films and documentaries. Production personalities 

of the selected films would be 

invited, at the festival's expense, to come 

to South Florida for the event. That's 

where the cost would come in." 

Bufman believes better cooperation can 

be obtained from Hollywood and other 

film centers if the cost of participation can 

be prepaid. Exhibition of the festival 

films publicly, with an admission charge, 

would be expected to return much if not all 

of this expenditure. 

The main financial benefit of the film 

festival, however, would accrue from the 

tourist business which it might generate in 

the somewhat off-seasonish climate of 

January. It is hoped transportation lines 

would establish festival excui'sion fares. 

Entries in the festival would be nominated 

by a nominating committee composed 

of motion pictui-e reviewers in secret 

ballot. 

Final awards would be by an international 

panel of judges composed of seven 

members from the United States, Europe, 

the Orient, Latin America and the Soviet 

Union. 

Demopolis, Ala., Marengo 

Renovated by Webb Bros. 

DEMOPOLIS, ALA.—The Marengo Theatre 

is going to look like a different place 

when all the current projects are finished. 

The building has been painted, new light 

ftxtm-es added and new drapes hung. New 

furnitiue has been pmxhased for the lobby 

and the outside of the building is to be 

remodeled. Mrs. W. L. Speas is in charge 

of the redecoration. 

Henry Webb manages the Marengo for 

the Webb Bros, circuit. 

Butler Theatre Updated 

BUTLER. ALA.—The Gala Theatre has 

rounded out another stage of its modernization 

program under the direction of Garvis 

Allen, owner and operator. The theatre 

has been refinished and painted on 

the interior. 

Lopert Pictm-es' hilarious "The Mouse on 

the Moon" is based on the novel by Leonard 

Wibberley, who also wrote "The Mouse That 

Roared." 

Hohenwald, Tenn., Strand 

Lost in $100,000 Fire 

HOHENWALD. TENN. — The Strand 

Theatre was destroyed in a recent early 

morning fire which is believed to have 

originated from a cigaret left bui-ning in 

the women's restroom. The fire was discovered 

around 2 a.m. and local firemen 

required the assistance of equipment and 

men from Columbia, Mount Pleasant and 

Lawrenceburg to save other buildings in the 

block where the Strand was located. 

Eugene S. Pollock, who had become fire 

chief here just a week before the fire, owned 

the Strand Theatre building. He estimated 

the loss at between $75,000 and $100,000 

and said he had only $12,000 insurance on 

the building. 

Hugh D. Rainey Manager 

At Bijou in Knoxville 

KNOXVILLE. TENN.—Hugh D. 

Rainey. 

who was manager of the Riviera Theatre 

prior to its big fire that closed it. is the new 

manager at the Bijou Theatre. Rainey 

also operates the Tower and Capri theatres. 

At the Bijou, which is owned by Wilby- 

Kincey Theatres, renovations have been 

started under Rainey's supervision. Rows 

of seats are to be widened; restrooms are 

being remodeled and an additional men's 

lounge constructed on the main floor. 

Rainey also has ordered a new widescreen. 

Crystal Springs Crystal 

Updated by Chas. Mixon 

CRYSTAL SPRINGS. MISS. — Charlie 

Mixon is offering his customers all the comforts 

an updated theatre can provide since 

the renovation work on his Crystal Theatre 

has been completed. 

New seats have been installed throughout, 

the theatre air conditioned and a widescreen 

installed. 

RALEIGH AIRER BOW—Shown at 

the new Forest Drive-In on opening 

night are, left to right, A. B. Craver, 

who operates the Plaza Theatre, Charlotte; 

T. A. Little, president. Consolidated 

Theatres, Charlotte, owner of the 

new drive-in, and Amos Boyette, MGM 

exchange manager, Charlotte. 

JACKSONVILLE—Concurrent with the 

opening of the new Blanding Drive-In here 

in late August by Kent Theatres, Thomas 

L. Hyde of Vero Beach, KT general manager, 

announced that the 25-house Florida 

circuit has invested more than a million 

dollars in new construction over the 

past 18 months and that KT has plans 

for additional theatre plants ir the Jacksonville 

area and other sections of Florida. 

Hyde said plans are shaping up for three 

more local theatres, including two driveins 

and an indoor theatre. Other theatres 

will be built, he said, at Cocoa Beach. Indian 

River City and in a shopping center 

at Melbourne. The latter locations are 

all in the Cape Canaveral area of south 

Florida. 

In reference to the new Blanding Drive- 

In, Hyde said that it serves in excess of 

800 cars and each ramp is designed to give 

level viewing with ample clearance over 

the cars parked in front. Twin boxoffices 

serve four- entrance lanes. Center of interest 

in the parking area is a concessions 

building beautifully decorated in red and 

white with sliding glass doors on the front 

and sides. 

A Florida-style building, it provides patrons 

with fast service and cool comfort 

and permits a view of the screen while 

being served. Ample restrooms are located 

adjacent to the concession area. Architects 

for the theatre were W. Kenyon 

Drake & Associates of Jacksonville and the 

builder was the Burns Construction Co. 

of Jacksonville Beach. 

Howard Palmer. KT city manager, has 

moved his office from the Southside Drive- 

In to the Blanding and will supervise the 

new theatre along with his other duties. 

Mid-Tennessee Planning 

Airer Near Manchester 

MANCHESTER. TENN.—Mid-Tennessee 

Amusement Co. has purchased a tract 

near town for $15,000 from Billy Bob Willis 

and plans to build a drive-in on the 

site next year. The tract is on the west 

side of Highway 41, two miles north of 

Manchester. 

James S. Cardwell, Sparta, general manager 

of the company, said the drive-in will 

be designed for 300 to 400 cars. Surveying 

is to be completed shortly. 

The circuit owns six drive-ins. including 

the Arnold near Tullahoma and others 

at Lawrenceberg. McMinnville, Smithville, 

Sparta and Dayton. Cardwell said that 

earlier plans to build a drive-in here were 

halted because an existing power line easement 

interfered with the previously chosen 

site. 

J&J Enterprises Leases 

Fine Arts in Asheville 

ASHEVILLE. N. C—Richard T. Jennings 

and J. Coleman Jones of J&J Enterprises 

have leased the local Fine Arts Theatre 

from E. M. Loew's Theatres. Boston. 

Jennings and Jones have been connected 

with various theatres in North and South 

Carolina for the last 15 years. 

BOXOFHCE :: September 9, 1963 SErl

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MEMPHIS 

"phe Studio Theatre, Memphis' second art 

house, reopened for fulltime operation 

Sunday i8i. The Studio was closed temporarily 

several weeks ago. The Guild, the 

other art house, remained open throughout 

the summer . Ford Theatre, Rector, 

Ark., closed for some time, returned to operation 

fulltime September 6 . . . Halls 

Theatre, Halls, closed for a few weeks, was 

reopened September 5 fulltime. 

W. R. Lee, Gem, Hcber Springs: Orris 

Collins. Capitol, Paragould: J. A. Shelby. 

Harlem. Forrest City, and William Elias, 

Elias Drive-In. Osceola, were among exhibitors 

here from Arkansas. 

An Augûst 28 windstorm damaged the 

screen at the Elias Drive-In. Osceola. Ark., 

forcing William Elias to close the airer 

temporarily . Mounger, Mart. Calhoun 

City. Miss., was in town . . . N. B. 

Fair. Fair. Somerville; Guy Amis, Laco, 

Lexington, and Louise Mask, Luez. Bolivar, 

were among the Tennessee exhibitors on 

Filmrow. 

The following Memphi.s WOMPIs will attend 

the national convention in Dallas 

September 12-15: Jessie Rae Lucy. Juanita 

Hamblin and Leone Cooper, Malco Theatres; 

Lois Evans. Film Transit: Margaret 

Irby. Howco; Bonnie Steward. National 

Theatre: Lurlene Carothers and Mary 

Katherine Baker, United Artists: Virginia 

Hunt. Variety Club: Marianne Bartlett, 

20th-Fox: Eva Caldwell, MGM; Genevieve 

Lovell, Rowley United: Katherine Keifer 

and Ruth Slaton, sustaining members. 

Also attending the convention in Dallas 

w'ill be Joe Keifer. husband of Katherine 

Keifer. 

Janice Kennon, Exhibitors Service and 

a WOMPI member, is in Methodist Hospital 

at Memphis for surgery . . . Virginia Hunt. 

Variety Club, has replaced Mae Carper of 

Columbia Pictures as WOMPI corresponding 

secretary . . . Luilene Carothers, UA, 

has returned from her vacation. 

Memphis WOIMPIs held their monthly 

meeting for August at Hotel King Cotton, 

where a fashion show was presented by 

Mary Young. Virginia Hunt and Marie 

Brandon were cowinners of the Buck-ofthe-Month 

contest. 

Mrs. Hassell New Manager 

WAYNESBORO, TENN.—Mrs. J. Tom 

I 

Hassell is the new manager at 

the Wayne Theatre. Her predecessor, Robert 

P. Rains, resigned to devote his attention 

to his duties as principal of Wayne 

County High School, a position he will be 

filling for the first time this fall. 

Curtis Bernhardt Is producer and director 

of the WB comedy "KLsses for My President." 

which recounts tlie tribulations of 

the first woman President's husband 

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MEMPHIS—A newcomer to Memphis, 

Universal's "For Love or Money," hit a neat 

three times average business during its 

first week at the Strand. "Cleopatra" did 

a 500 per cent business during its ninth 

week at the Crosstown, as more and more 

attendance records tumbled. "How the 

West Was Won" had 450 per cent attendance 

during its eighth week at the Palace. 


Crosstown Cleopotra (20th-Fox), 9th wk 500 

Guild 30 Years of Fun (20tti-Fox), 2nd wk 65 

Maico The Thrill of It All (Univ), 3rd wk 125 

Paloce How the West Was Won (MGM- 

Cinerama), Stti wk 450 

Plaza Flipper (MGM), 2nd wk 1 25 

State Irma La Douce (UA), 3rd wk 200 

Strand For Love or Money (Univ) 300 

Warner— PT 109 (WB), 3rd wk 90 

Filming in Columbus, Tex., 

Without Harm to Trees 

From Southwest Edition 

COLUMBUS, TEX.—It now appears that 

Columbus can have its magnolia trees on 

the Colorado County coui'thouse lawn and 

a movie filmed here, too. Columbia Pictures 

stirred up a small feud about two months 

ago when it asked the county to allow it 

to remove five magnolia trees, now about 

60 years old, so that it could film "The 

Traveling Lady" here in the fall. 

Colorado commissioners said "no" to that 

but offered to let the trees be defoliated. 

Last week, Hal Fisher, location manager 

for Colimibia, appeared before commissioners 

court and gained permission from the 

commissioners to film a part of the movie 

here without removing any trees or defoliating 

them. He said scenes for "The 

Traveling Lady," written by Horton Foote 

of Wharton, Tex., will be filmed here and 

in Wharton probably in November. The 

scenes will be shot of the exterior of the 

courthouse and of the homes of E. G. 

Miller and G. F. Miller, which face the 

square. 

The picture will star Lee Remick and 

Steve McQueen and concerns a wife's 

troubles with her erring husband. In her 

efforts to help the husband, she travels by 

bus, back and forth from Columbus to 

Wharton. The producer will be Alan Pakula 

and director will be Robert Mulligan, who 

teamed up with Foote in the making of "To 

Kill a Mockingbird," the film that brought 

Oscars to Gregory Peck and Foote. 

New Free Program 

From Eastern Edition 

NEW YORK—A new theatre 

program, 

Showtime, is being offered to exhibitors 

in this area as a free service by its publisher, 

Lee Roy Buschoff, who launched 

his project with a program for the Trans- 

Lux 85th Street Theatre on "The Longest 

Day." The theatre was provided with 10,- 

000 copies. The program lists cast, facts 

about the pictiu-es, feature starting times 

and neighborhood advertising. 

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ATLANTA 

Cam Lucchese, Atlanta Journal amusements 

editor, has returned from a trip 

to New Orleans where he had the opportunity 

to talk with actor Robert Stack. The 

latter was in that city for promotion of his 

newest picture, "The Caretakers," a United 

Artists release which will open shortly at 

the Lenox Theatre. 

also. 

C. H. Simpson spent last week in Knoxville 

to oversee the work being done on the 

remodeling of his Capri Theatre, a specialty 

house in Knoxville. The job is being done 

by local construction laborers. After remodeling 

is completed on the Capri, Simpson 

plans to give his Tower Theatre a facelifting 

Filmrow employes were sorry to hear that 

the husband of Mary Dale, cashier at Allied 

Artists, is in St. Joseph Infirmary in 

Atlanta. He is recuperating from a heart 

attack. 

Atlantans will see some of the fabulous 

robes designed by Irene Sharaff , three-time 

Academy Award winner for film fashion 

designing, and worn by Elizabeth Taylor 

in her portrayal of "Cleopatra," which is 

still enjoying a very sucessful roadshow engagement 

at the Roxy Theatre. Six dresses 

valued at $60,000 will be displayed at 

Franklin Simon, a leading woman's store 

in Atlanta, beginning September 21 in a 

special "Cleopatra" fashion show. 

Arleen Norman, employe at Martin Theatres 

was a guest at the last luncheon meeting 

of the Atlanta WOMPI. Arleen, on her 

first visit, was the lucky one who went 

home with the door prize. 

James Frew is back at work following a 

vacation in the midwest. Others who are 

vacationing this week are: George Rosser, 

booker at Martin Theatres; Lois Pincher, 

secretary at Wilby-Kincey Service Corp.; 

Leroy Steele, shipper at Benton Bros. Film 

Forwarding; Ruby Tumlin and Pearl 

Payne, who will be absent as inspectors for 

two-week vacations. 

Evidently one of the exchanges has installed 

a new type of vending machine for 

its employes use during breaks. Albert 

Hines, assistant shipper at Universal, put 

a nickel into the soft drink machine and 

received a jar of mayonnaise. 

Exhibitors around the Row trying to 

complete their booking before the short 

holiday period included: P. L. Taylor, 

Dixie, Columbus; Emory Hunter, State, 

Colquitt; Hank Parris, Ranch Drive-In, 

Hartselle, Ala.; W. W. Fincher jr.. Chatsworth; 

Eddie Watson, Strand, Montevallo, 

Ala., and Dean Hardy, Judean Drive-In, 

Dallas. 

Embassy Pictures has moved its southern 

district branch office in Atlanta to larger 

quarters at 197 Walton St., Northeast, according 

to Carl Peppercorn, vice-president 

and general sales manager. The branch 

covers the Atlanta, Charlotte, Jacksonville 

and New Orleans territories for Embassy 

Pictures and is headed by James Frew, 

southern division manager, and Buford 

Styles, southern district manager. 

'Gay Place' Into Film 


AUSTIN—William Brammer's sensational 

novel of Texas politics, "The Gay Place," 

will be made into a film with location shooting 

to start here next spring. Columbia 

Pictures has announced that James Garner 

has been signed to play the leading role in 

the film, and will replace Paul Newman who 

was previously announced to play the lead. 

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BOXOFFICE :: September 9, 1963 SE-3

. . Mildred 

. . Jerry 

. . Delia 

. . Martha 

. . . Don 

. . Charles 

. . Bernard 

. . Due 

. . Jim 

. . Joe 

NEW ORLEANS 

gill Holliday. salesman at United Artists 

here the last two years who recently 

was transferred to 

Charlotte as manager, 

^^^^^ 

^^^H|k was given fond 

^^^^^\ 

/ 

farewell and godspeed 

I at a luncheon at 

r Brennan's. Holliday 

was Paramount manager 

until he shifted 

to UA. Gaston Bureau 

presented, in behalf 

of the luncheon 

group, an alligator 

belt with a gold clasp 

Bill Holliday 

to Holliday. Later 

that afternoon, the 

UA staff gave him a desk radio set. Present 

at the luncheon were industry folk 

and people from the newspaper, radio and 

TV offices. Variety Club members, etc. 

The Bill Butterfields of the Lake Drivein 

at Pascagoula took their daughter Bonita 

to Oxford where she enrolled at Mississippi 

U. Son Charles Robert is a thirdyear 

student there . Froeba, 

Columbia hello girl, and two friends took a 

plane to Fort Walton for the Labor Day 

weekend . Faia. former secretary 

here to Bob Corbit of Paramount 

Gulf Theatres, was home on a week's vacation 

from Chicago, where she's with 

Filmack Trailer Co. 

Ruth Reites of National Theatre Supply 

and her husband Francis spent the long 

holiday weekend at their summer home in 

Waveland where they hosted a family reunion 

. Biri, TOS booker, vacationed 

for a week at Atlanta with her 

son and family . Jean Favre of 

Paramount Gulf and her husband Eddie 

had their son Butch and family in for a 

week. Butch is getting out of the Air Force 

October 9. 

The sentiment expressed by Thomas 

Griffin of the States-Item apparently is 

shared by local theatregoers. In a column 

expressing pleasure in Thrill of It All. 

Irma La Douce, Mary, Mary, etc., Thomas 

remarked he was glad to see laughter return 

to the screen after so long a trend 

with problem pictures. 'Thriir' continued 

at a lively pace at the Joy in its sixth 

week while "Irma" was bringing 'em out 

in droves in its second week. 

Actors Russ Tamblyn and Rock Hudson 

were weekend visitors. George Balogh, 

pastry chef at the Royal Orleans, created 

a fantastic dessert in the form of a plaque 

for the luncheon given for Cindy Carol, 

the girl of "Gidget Goes to Rome." The 

cake, two feet long by eight inches wide, 

was made with layers of meringue and 

whipped cream decorated with strawberries, 

topped by marzipan and chocolate reading 

"Gidget Goes to Rome." The film opened 

at the Saenger. Cindy went to two Bourbon 

street night spots to meet her favorite 

musical stylists, Al Hirt and Pete Fountain. 

T. G. Solomon and wife of Gulf States 

Theatre spent five or six days at San 

Juan . . . The Joy Drive-In at Milton, Fla., 

was closed for the winter by Fred T. Mc- 

Lendon Theatres . . . Other items from 

Transway: Mrs. Billy Parker has closed the 

Hawkins in Newellton indefinitely ... Ed 

Langhette, who joined Transway when it 

was organized 16 years ago, has retired. 

"8'-;," previewed for news media 

Fellini's 

folk prior to opening at the National and 

Gentilly theatres, drew superlative praise 

from Fiank Gagnard of the Times Picayune, 

who commented. "Our cup of appreciative 

adjectives runneth over." The film 

opened to skyrocketing business. 

Imelda Giessinger of the Richards Center 

staff spent a week's vacation at home, 

reserving another week iS-Ui for the departure 

of her son Barry for the St. Bene- 

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^ 214 So. Liberty Street New Orleans, 12. La. / 

i 

diet Seminary at Covington, where he's a 

fourth-year student . . . News is that Peter 

Gennaro. New Orleans choreographer, will 

recreate his Broadway dances for MGM's 

film version of "The Unsinkable Molly 

Brown" . . . Goodwyn Broggi. son of the 

late J. G. Broggi of Filmrow and wife 

Josie. is associate editor of the Port Record. 

. . . 

Chris Hoefeld, chauffeur for local airport 

limousines and sightseeing cars, at one 

lime was an agent for actors in Hollywood. 

Clients included Bing Crosby. Robert Preston. 

Rod Cameron and Peter Lind Hayes 

Lynch, formerly at Pensacola with 

a radio station, has joined Gulf States 

Theatres at McComb ... Ed Delaney. Gulf 

supervisor, was in Rayne looking over the 

Joy. an affiliated operation . DeNeve, 

Gulf general manager, was in Greenwood 

and Vicksbmg Bob Boovy. Gulf 

booker, motored to Charlotte over the weekend 

to pick up his family who had been 

there on a visit. 

. 

. 

Dorothy Sauls, Gulf States, was in Oxford, 

where her son wound up a summer 

course at Ole Miss Woolner 

was back from a Miami business trip . . . 

Joe Silver. 20th-Pox booker, and wife went 

to Fort Walton for two weeks 

Faia. Blevin's manager here, 

. . 

and 

Joe 

wife 

Betty have christened their fourth child 

Stacy Lee. Paula Trumbach of Hodges 

Theatre Supply was a sponsor. 

E. E. Shinn, Paramount salesman, was 

R. N. 

back at work after an illness . . . 

Wilkinson. Universal district manager, was 

at the local exchange a week . Moll. 

NSS. was vacationing at home . 

Mary Wakefield. Warner hello 

. . 

girl, 

Ditto 

and 

Randolph Roscher. Universal shipper . . . 

Ben Jordan. AA manager, attended a division 

meeting in Dallas . to the Louisiana 

Ass'n of Theatre Owners meeting in 

Baton Rouge, there were few exhibitors 

on Filmrow. Claude Bourgeois of Biloxi 

and Bill Butterfield of Pascagoula showed 

up. 

. 

Hap Bruno of the Bruno Theatre in St. 

Joseph, dropped in at the F. F. Goodrow 

office to chat with F. F. and other longtime 

friends. His theatre has been dark two 

years . Achee sr.. Loew's State 

projectionist who directs the NTS repair 

shop, was home recuperating from surgery 

. . Elsie Bittel. AA. is taking her 

vacation a few days at a time. 

Bronston Joins IFIDA 


NEW YORK — Bronston Distributions. 

Inc.. has become a member of the Independent 

Film Importers & Distributors of 

America. Representing Bronston on the 

board will be Paul N. Lazarus jr., with 

Harold Roth as alternate. 

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CHARLOTTE 

TJoy Champion of the Starlite Drive-In, 

Wilson, is hosting a fishing party September 

14 at Southport. Many Charlotte 

distributors plan to attend . . . Queen City 

Booking Agency is buying and booking 

for the Tri-County Drive-In, Spruce Pine 

. . . Carolina Booking Service has taken 

over the buying and booking for the Garden 

City Drive-In, Marion. 

Mrs. Barbara Wyatt, Dominant Pictui-es, 

and her baby son, born August 19, are 

home from the hospital and both are doing 

fine . . . The Astor Theatre on 36th 

street was reopened August 30 after undergoing 

remodeling. Bill Lemmond, who operates 

the Fox Drive-In on Highway 115, 

also operates the Astor and plans for it 

to be a neighborhood theatre specializing 

in good family film on second-run basis. 

Mrs. Shirley Hill is resident manager for 

Lemmond at the Astor. 

Paramount office employes gave a farewell 

dinner August 22 at Freedom Village 

Stork restaurant for Kip Smiley, exchange 

manager, who has been transferred to the 

Pittsburgh exchange. Smiley was presented 

a handsome engraved watch as a parting 

gift from the staff . . . Buck Herlong, 

Saluda, S. C, exhibitor, was a Filmrow 

visitor. He was accompanied by his mother, 

Mrs. Thelma Herlong, son Robert and small 

daughter Oreita. 

Mach Wess, Twin States Booking Service, 

and husband Hugh have moved into their 

new home in Derita . . . Tommy Lambert, 

Paramount booker, and his wife Sylvia, 

Dominant Pictures, are vacationing at 

Myrtle Beach, S. C. . . . "The Tender 

Trap," starring Tab Hunter, had a most 

successful run for the last production of 

the Charlotte Summer Theatre for the season. 

Filmrow visitors recently: Alfred Kafer 

jr.. New Bern; J. K. Whitley, Kannapolis; 

Mrs. Runa Greenleaf, Liberty; Charlie Duncan, 

Shelby; Vincent Furio, High Point; 

Ken Benfield, Valdese; R. A. Howell, Smithfield, 

and Claude Gray, Mount Gilead, all 

of North Carolina; Sam Bogo, Batesbm-g; 

S. J. Workman, Woodruff; Walter Bonds, 

Bermettsville ; Harold Hall, Columbia, and 

Harold Armistead, Easley, all South Carolinians. 

Western Baltimore County 

Site of $325,000 Theatre 


BALTIMORE—The first indoor theatre 

to be built in western Baltimore County in 

20 years is scheduled for a construction 

start by October 15. A permit has been 

issued to build a 950-seat theatre on property 

adjacent to the Edmondson Drive-In 

after plans by Mauduit J. Berry, architect, 

Towson. The cost is reported to be 

$325,000. 

The owners are George A. Brehm and 

Joseph Einbinder, who own also the Edmondson 

Drive-In and the Elkridge Drivein, 

Elkridge. The new theatre will be 

equipped with 35mm and 70mm projection 

and provide parking for 350 cars. 

LATO Group Goes Over 

Tax Repeal Campaign 

BATON ROUGE—Progress of a campaign 

to get the film rental sales and use 

tax abolished was analyzed at a meeting of 

22 Louisiana Ass'n of Theatre Owners 

members and officers at the Capitol House 

here August 28. Charles Bazzell presided. 

Bob Wilkinson, Universal district manager, 

Dallas, and Charles Ost, New Orleans 

manager, were special guests. They went 

over the list of product Universa' has upcoming. 

The next LATO meeting is scheduled for 

November 13 in New Orleans. 

Robbins Band Is Touring 

Texas for 'Gunfighter' 

From Western Edition 

HOLLYWOOD—Marty Robbins, western 

recording artist who appears in Bill 

Ward's "Ballad of a Gunfighter," is making 

personal appearances with his band in 13 

situations in Texas, starting with the world 

premiere of the picture in San Angelo on 

the 21st. Robert Patrick and Bill Ward are 

handling the distribution. Heywood Simmons 

set up the Texas saturation break 

for Parade Pictures. 

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BOXOFFICE September 9, 1963 SE-5

. . The 

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Korch. 

JACKSONVILLE 

Qrrell Prevatt, night doorman of the downtown, 

first-run Imperial Theatre, took 

time out from his recent vacation for some 

research work in old files of the Florida 

Times-Union to prove his contention that 

the Imperial is the oldest theatre operat.ng 

here He came up with clippings showing 

that the Forsyth street structure was begun 

on March 3. 1911. and that the Imperial's 

grand opening as a motion picture 

theatre was held on May 20 of the same 

year. He also found two Times-Union 

stories dated Aug. 27. 1913. which are rich 

In motion picture history. One described 

an exhibition of Thomas A. Edison's talking 

motion pictures at the old Duval Theatre 

mow a parking loti . The reporter who 

covered the story proved to be a ti-ue 

prophet when he wrote. "There is little 

question that talking motion pictures will 

play an important part in the future of 

the drama." The other news item concerned 

the an-ival of a group of Biograph 

Co. actors "all the way from Broadway." 

Thev were reported to be on their way to 

nearby Atlantic Beach mow a densely 

populated resort' "to enact in the jungles 

of the wilderness." Among the party of 

actors, one was identified by the Times- 

Union reporter as "Lionel BanTmore, 

brother of Ethel and Jack Banymore." 

Prevatt. the doorman turned historian. al::o 

came up with a faded photograph of uncertain 

date. Evidently the work of an 

earlier showman, it showed an extinct 

Jacksonville streetcar parked in front of 

the Imperial with a large banner on its 

front saying "See Billie Burke in 'Lure of 

the Everglades.' " It also revealed a Negro 

cabby polishing a brass lamp on his horsedrawn 

hansom cab. 

Ed Hale, formerly a Florida publicist for 

20th-Fox. has taken over management of 

the Midway Drive-In for Herman Meiselman. 

The former manager. Joe Kelly, is 

now managing Meiselman's new Fox Drive- 

In. Ed is also handling the newspaper 

layouts for both theatres. 

H. A. "Red" Tedder, manager of the 

Matanzas Theatre. St. Augustine, and 

William Goewey, manager of the Howell. 

Palatka, two units of the Florida State 

circuit, came in for a morning advertising 

session with managers of local PST hou.ses. 

Also at the gathering to implement exploitation 

plans for two project pictures, "A 

New Kind of Love" and "Rampage," were 

Alex Mo.ss. retired Paramount official from 

Orlando: Harvey Garland, FST film buyer; 

Fred Mathis, Paramount manager; Joanne 

Starr, FST publicist, and Robert Heekin, 

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FST district manager. After the business 

session. French Harvey. FST concessions 

chief, hosted a luncheon at the swank 

LaRosa on Bay Street. 

H. W. Stewart acquired the Jones Theatre 

Graceville. from Henry Phillips, effective 

September 1 . . . Joe Charles, manager of 

the suburban Capitol, and Mrs. Charles 

were planning a leisurely vacation trip to 

the Miami area . . . Women workers in the 

PST home office honored fellow worker 

Mrs. Anne Dillon at a luncheon party. She 

is scheduled to become resident manager 

of the French Quarter, a new residential 

Mrs. Iva 

complex on the .southside . . . 

Lowe, manager of the San Marco Art Theatre, 

subbed for Mrs. Edna Edwards, secretary 

to FST's Robert Heekin. while Edna 

. vacationed Hart, daughter of 

Mrs. John Hart, won a silver candy dish in 

a recent WOMPI charity raffle . . . Filmrow 

visitors included Robert Nichols. Palms 

Theatre. Pinellas Park; Mack Grimes. 

Bailey Theatres. Atlanta; John Lawson, 

Ritz. DeFuniak Springs. and Louie 

Kaniaris. San Marco Drive-In, St. Augustine 

Beach. 

Marty Shearn went into his seventh week 

" 

with "Irma La Douce the downtown 

Center . summerlong run of "How 

" 

the West Was Won September 3 at 

the suburban Five Points and Sheldon 

Mandell opened up his exploitation barrage 

for "The Windjammer" in Cinerama on the 

Five Points screen . . .Mrs. Iva Lowe presented 

a sneak preview of "The Balcony," 

a coming attraction, during her run of 

"8'2" at the San Marco Art Theatre on 

San Marco Square . . . Walt Meier opened 

with "Gidget Goes to Rome" on the Florida's 

screen after a week-long procession of 

teenagers had flocked to see "Beach Party" 

there . . . C. H. "Danny" Deaver went into 

holdover dates with "For Love or Money" 

for sophisticated comedy fans at the firstrun 

Town and Country. 

Labor Day closed the door on summer 

insofar as local exhibitors were concerned 

when the following day. September 3, 116.- 

000 students re-entered public schools here 

and .several thousand more went back to 

classrooms in parochial and other private 

schools. 

18-Inch Theatre Snacks 

Given Court Approval 


BUFFALO—Moviegoers now have official 

permission to take tho.se 18-inch 

.submarine sandwiches heroes i i them 

while they w-atch motion pictures. 

City Judge Joseph P. Kuszynskl recently 

upheld that right when he dismissed a disorderly 

charge against Louis Credcndino. 

36. who was arrested in the Paramount 

Theatre here after refusing to leave with 

his submarine sandwich. 

"Some people like to eat popcorn and 

.some people like to eat candy. Most people 

like to eat even when watching television 

at home," the Judge observed in dismissing 

the case. 

Malcolm Atterbury has been .signed by 

Ijroducer Edward Lewis for an Important 

role In "Seven Days In May," a Paramount 

release. 

WOMPI Attendance Prize 

Again Jacksonville Goal 

JACKSONVILLE — The local WOMPI 

grouj). which captured the WOMPI Ass'n 

prize for attendance at the WOMPI convention 

in Kansas City last year, is making 

a greater effort than last year to have the 

largest representation at the Dallas gathering 

September 12-15. 

An air-conditioned Greyhound bus has 

been chartered for the 2.034-mile roundtrip 

journey from downtown Jacksonville 

to convention headquarters in Dallas and 

two large decorative oil cloth banners have 

been executed by Art Clawson reading: 

"Jacksonville Women of the Motion Picture 

Industry on to Dallas." 

The largest single group of WOMPI 

members registered for the trip comes 

from Florida State Theatres. They are 

Vivian Ganas. Myrtlce Williams. Mary 

Hart. Edna Edwards, Edwina Ray and 

Flora "Miss Flo " Composing the 

United Artists contingent are Mr. and Mrs. 

" 

C. H. "Buck president Ida Belle 

Levey, Mildred Land and Betty Healey. 

June Paircloth and Edna Nofal will represent 

the Lake Forest Drive-In. Solo representatives 

are Enidzell "Easy" Raulerson. 

Florida Theatre; Celia Brugh. Columbia: 

Kitty Dowell. Capitol Releasing; Judy Cason. 

20th-Fox; Shirley Gordon. Warner 

Bros.; Barbara "Sunny" Greenwood. Universal; 

Dorothy Zeitlinger. FST Warehouse: 

Jackie Capps, a sustain member and 

wife of Robert Capps. MGM manager for 

Florida. Others in the convention party 

include Laura Kenny from Georgia; Co- 

WOMPI members Archie Raulerson. Carl 

Williams, Julian Ganas and John Hart; 

guests Lillian Gordon and Maxine Kiiuion 

and John Zeitlinger, husband of WOMPI 

Dorothy Zeitlinger. 

In addition to above, a few WOMPI who 

are pressed for time will take to the air 

and plane into Dallas and another group 

will arrive in a private automobile. Many 

more local WOMPI members had hoped to 

make the Dallas trip but the obvious 

on Filmrow 

womanpower shortage created 

by the large number of WOMPI registrants 

forced several distribution bosses to turn 

thumbs down on the proposition. 

When the WOMPI group boards its 

bus 

here the aftrnoon of September 10. newsmen 

of Channel 12. WFGA-TV have made 

arrangements to be on hand to treat the 

departure as a news event for local telecasting 

that night. 

Deb Ball Organization 

Named by D. Striepeke 


HOLLYWOOD — Dan Striepeke. 

president 

of the makeup artists and hairstylists 

union, has appointed Paramount supervising 

hairstylist Nellie Manley as coordinator, 

and Warner director of makeup Gordon 

Bau as chainnan of the union's 11th 

animal Hollywood Deb Star ball to be held 

November 23. 

Other committee assigimients Include 

Jeff Burgess, vice-chairman: Marglne 

Lowe, secrctai-y: Carl Sllvera. treasurer; 

Benny Lane and Frank McCoy, ticket cochairmen; 

Roland Ray and Gerti-ude 

Reade. .seating; Louis Munay and Mike 

Westmore. .souvenir program; William 

Tuttle and Frank Westmore, talent; Layne 

"Shotgun " and Bob Schlffer, 

publicity. 

SE-6 BOXOFFICE September 9, 1963

Daniel Haller Signed 

For Terror Comedy 


HOLLYWOOD—Daniel Haller has been 

signed as art director for American International's 

"The Comedy of Terrors," which 

is due to start production September 4. 

Jacques Tourneur will direct the thriller 

with Vincent Price, Peter Lorre, Boris 

Karloff, Basil Rathbone and Joyce Jameson 

heading the cast. 

* • * 

After four and one-half months of location 

shooting in London, the Technicolor 

film on the new James Bond spy thriller, 

"Prom Russia, With Love," ended last 

week. 

* * * 

Mel Blanc and Daws Butler checked in 

at the Hanna-Barbera studios for additional 

voice recordings on "Whistle Your 

Way Back Home," the full-length feature 

starring Yogi Bear, scheduled for Columbia 

release. 

* * * 

Walter Reisch is at MGM to work on the 

screenplay of "King of the Gypsies," which 

he will develop from his original 112 page 

treatment. Joe Pasternak will produce. 

* * * 

With the editing of "Seven Days in May" 

completed and awaiting music score by 

David Amram, producer Edward Lewis left 

for a month's vacation. He will return late 

in September for dubbing and scoring, coinciding 

with the return from France of 

director John Prankenheimer. The picture 

is a joint Seven Arts-Joel-Frankenheimer 

production for Paramount release. 

History of Love Theme 

Of New Firm's Film 


NEW YORK—A film based on the evolution 

of love, told via paintings and live 

action, is nearing completion in New York 

by Raab & Stoumen, a recently formed production 

company. The company is headed 

by Max L. Raab, a Philadelphia exhibitor 

and manufacturer of women's wear, and 

Louis Clyde Stoumen. 

Titled "Image of Love," the picture will 

explore the history of man's ideal of love 

and its dramatic changes from the time of 

the cave man to the present. It will feature 

Stoumen's wife, Angela Grieg Stoumen, in 

its live action sequences and also will make 

use of great paintings and sculptures of 

the world. 

The company has five other properties 

on which it will start after "Image of Love" 

is released in November. No distributor has 

been set. 

Stoumen has won four Academy Award 

nominations and acquired two Oscars, one 

for "Black Fox," based on the career of 

Adolf Hitler, and the other for "The Ti-ue 

Story of the Civil War." 

Associated with Raab and Stoumen are 

Jack Kaufman, associate producer: Carlos 

Clarens, art director, and Ezra Laderman, 

musical director. 

'Boston Strcmgler' Now 'Strangler' 


HOLLYWOOD—Allied Artists producers 

Samuel Bischoff and David Diamond 

changed the title of their film, presently 

in preparation, from "The Boston Strangler" 

to "The Strangler." 

MIAMI 

pive hundred members of the Dade County 

School system were guests of film producer 

Harvey Berman and superintendent 

of schools Joe Hall at the new Concord 

Theatre. Screen fare was a historical fact 

film, intended for theatrical release, which 

follows the divergent paths of Russia and 

the United States along history's path. 

Film was compiled from footage taken 

from newsreels and feature films of historical 

backgroimd and is narrated by 

Richard Carlson. It is anti-Communist in 

its purpose. 

S. George Berkley and Philip J. Miller, 

Miami Beach attorneys, have purchased 

controlling interest in ForeMost Productions 

of Hialeah, producer of industrial and 

sales film, television commercials and syndicated 

television shows. The purchase 

price was not disclosed. ForeMost, 544 

East Okeechobee Rd., also distributes 

Technicolor's full line of equipment and 

services and manufactures 8mm screen 

projection equipment. 

Mrs. Lillian Farber Michelson, who now 

lives in Los Angeles and is a movie script 

researcher, is visiting here where she grew 

up and was famous for a while. She stopped 

in at the Miami Herald, which sponsored 

the spelling bee she won here. At 13 years 

of age, she stood on a big stage in Washington, 

D. C, scared to death in the national 

competition. Now 35, mother of three 

boys she says, "I just had to come back, 

to show my boys that I really did some 

good spelling, way back when," she said. 

She represented Florida in the national 

spelling bee and came in sixth. 

Now the movies are giving guarantees. 

"Carry on Regardless" will be the next picture 

at Wometco's Mayfair, Sunset, Normandie 

and Parkway, and Wometco says 

if any customer doesn't think it's funny 

after seeing it, he'll be given a free pass to 

see a future movie. 

n 2 years for $5 D 

THEATRE 

STREET ADDRESS 

D Remittance 

Mrs. Lillian Claughton, head of the 

Claughton circuit here, has given up her 

duties as chairman of The Miami Beautification 

committee. She has been in ill 

health off and on this year 

Holiday" is the sizzling title 

. . . "Passion 

of the madein-Florida 

Flamingo Productions movie 

which Davis Films of Boston has agreed 

to distribute. 

Stanley K. Scheuer, production assistant 

and dialog director from Hollywood, was 

vacationing at Miami Beach. Scheuer has 

just completed work on "The Prize," with 

Paul Newman, for MGM and "Lilies of 

the Field," starring Sidney Poitier, for 

United Aitists. He also served a year as 

dialog and script director on "Cleopatra," 

and prior to that worked on the Academy 

Award winning "West Side Story." 

Yonkers Woman Owns Part 

Of Three-Theatre Circuit 


YONKERS, N.Y.—A petite, fascinating 

woman who is partner in a three-theatre 

circuit, Mrs. Jane Zador, was honored as 

"Personality of the Week" in Al Reid's 

"Read Reid" column recently in the 

Yonkers News. 

This is Reid's write-up for his readers: 

Mrs. Jane Zador, a fascinating young 

woman of great charm, who at the tender 

age of only 30, is part of a three-theatre 

owner-operation throughout the metropolitan 

area! The Town Theatre in New 

Rochelle, Cinema 45 in Spring Valley and 

the Essex in Manhattan are part of the 

chain. Aubm-n haired, blue-grey eyed, 

slender at five feet two, Mrs. Zador is the 

spouse of Ed Zadorozny, a foreman for the 

Yonkers department of water supply. They 

have a 12-year-old daughter, Deborah. Mrs. 

Zador belongs to the Crestwood Women's 

Club and enjoys art as a hobby. She is 

presently taking art lessons. 

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THE NATIONAL FILM WEEKLY 52 issues a year 

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BOXOFFICE September 9, 1963 SE-7

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SE-8 BOXOFFICE :: September 9, 1963

SAN ANTONIO 

H free film program sponsored by the San 

Antonio Literacy Council was presented 

at the Alameda Theatre Saturday morning 

(7) as the opening gun in a city campaign 

to improve the knowledge of 62,000 citizens 

who can't read or write, and stimulate them 

to improve their literacy . . . Thirty-five 

Express and News carriers won free trips to 

Houston to see "How the West Was Won" 

in a circulation contest. 

. . . 

The Mission Drive-In opened its gates on 

a recent Sunday morning to a religious 

group calling itself "Airmail From God, 

Lynn Krueger. Majestic manager, 

Inc." . . . 

was in Dallas a week during which he attended 

the wedding of a daughter of his 

brother Jack Conrad Brady, Dallas, 

Interstate Theatres executive, and his wife 

and children were in Austin and San 

Antonio several days. 

Five Stanley Warner of Texas drive-ins 

advertised "That Kind of Girl" for high 

school age and over patronage. Thursday 

. . Mable 

DALLAS 

puneral services were held in Mexico for 

Jim Black. Warner Bros, west Texas 

salesman who died of a heart attack at 

his home in San Angelo. Survivors in- 

. . . 

clude his wife Tom Luttrell. manager 

of the Bowie at Fort Worth, reports "Beach 

Party" opened to the largest day's gross 

ever earned by an AIP picture in Port 

Worth. He said four adult tickets have been 

sold for this film to every one teenager or 

student ducat, and it is being promoted as 

a family picture. 

. . . 

Julia Purvis, former Paramount employe, 

filled in a coupon at a drugstore drawing 

and won an expense-paid trip to New York 

for her and her husband . Guinan. 

Paramount booker, spent the holiday weekend 

at a family reunion in DeQueen. Ark. 

Charles Wolfe of the Big Sky Drive-In 

at Carlsbad was in town on his way from 

Houston, where he visited his mother in a 

hospital. 

The wife of the Floyd Ironsides of Pryor, 

Okla.. phones that they are reopening the 

New Salina Theatre in Salina. Okla.. which 

has been dark several years. They also 

Quicff 

êtCice 

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DRIVE-IN 

operate the Ironside at Chelsea . . . Bernard 

Brager, Paramount manager, was in 

Oklahoma City a couple of days 

proximately 230 registrations to the 

WOMPI Assn convention here next week 

had been received at this writing. WOMPI 

women at Jacksonville, Fla., have chartered 

a bus and New^ Orleans members have reserved 

a full train coach. 

Due to erroneous interpretations of an 

August 19 article, we wish to explain that 

there has been no "merger" by Hardin 

Theatre Supply with RCA Service. Hardin 

Theatre Supply has only arranged to provide 

RCA Service Co. installation and other 

services to Hardin customers who wish it. 

$250,000 70mm House 

For Florence, S.C. 

From Southeast Edition 

FLORENCE, S.C—This city is soon going 

to have a $250,000 movie theatre which 

already is being boomed as "the showplace 

of the Pee Dee," since Florence is capital of 

the Pee Dee river valley. 

Formal announcement that the theatre 

would be built here was made by Florence 

Theatres, owned by Julia and G. E. "Buster" 

Schnibben. It will be called the Capri 

and its site will be on South Irby street, 

across the road from Home's Motor restaurant 

and next door to the A&P supermarket. 

"Rocking chair" type seats for 700 

patrons will be installed. 

The Schnibbens said the parking lot will 

be sufficient for as many as 400 cars. 

Baker & Gill has been engaged as the 

architectural firm and contracts will be let 

ju.st as soon as bids can be submitted and 

approved. Constnjction will get under way 

sometime this fall. 

The Capri wall be equipped for 35mm and 

70mm features, enabling it to show such 

pictures as "Cleopatra," now offered only 

in larger cities. The Schnibbem also own 

the Carolina. Circle and Colonial theatres, 

.so the name "Capri" is in keeping with the 

circuit's "C" motif. Schnibben has been in 

motion picture business for 29 years. 

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LOU WALTERS Soles and Service Co. 

4207 Lownvicw Ave., Dollot 27, TcHOl 

Phone EV 8-1550 

K 

vuv 

The south section of the Bordertown 

Drive-In lost only three nights when 

fire recently destroyed its 40x8C-foot 

wooden screen. Jack Veeren, the manager 

for Stanley Warner of Texas, 

hastily had a steel scaffolding erected 

and canvas strung across its face to resume 

operation on Friday night following 

the Wednesday fire. The screen, 

valued at S30.000 was completely destroyed 

by the flames, discovered at 

11 a.m. and blamed on teenage vandals. 

Bids are being accepted for a 

new steel screen. Above shows what 

was left of the old screen, while below 

workmen are hanging a 20x40 temporary 

canvas screen. 

New Carpets, Widescreen 

At Baker, Ore., Eltrym 

BAKER ORE.—Remodeling of the Eltr.vm 

Theatre was expected to be finished 

by Labor Day. according to Tom Blair, district 

manager for Jones Enterprises. 

A new heating system, fluorescent lights 

in the lobby, lobby expansion, new carpets 

and a new w-idescreen with 30 per cent 

better light distribution arc the major 

items in the renovation. The ticket booth 

is being moved to a side of the lobby and 

wooden front doors replaced with glass 

and aluminimi. 

Jim Bycrs manages the Eltrym Theatre 

for the Jones circuit, which has its headquarters 

in Los Angeles. 

Tuesday Weld costars with Jackie Gleason 

and Steve McQueen in Blake Edwards' 

"Soldier in the Rain. " an AA release. 

/ CHECK WITH "MODiRH" - For Ml Your Theatre Needs f 

Call RI.7-3I9I - 2200 Voung Si. - Dallas. Ttxai 

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SW-2 BOXOFFICE ;: September 9. 1963

Building 600-Seater 

In Al Taiioe, Calif. 


AL TAHOE, CALIF.—A 600-seat theatre 

being coiistructed here by Mr. and Mrs. 

is 

H. H. Buchanan, with a fall opening scheduled. 

The site is just back of the Standard 

station across from Tahoe Sierra market 

on U.S. 50, a site that provides ample 

parking for theatre customers. 

Construction is being handled by the Van 

Fleet Co., with Emmett Tourville as the 

superintendent in charge. 

Lynwood, Calif., Patrons 

Enjoy Renovated Arden 


LYNWOOD, CALIF.—Patrons of the New 

Arden Theatre are enjoying new comfort 

in much more colorful surroundings as a 

result of a midsummer renovation of the 

theatre by its new owners, James Allen 

and Merritt Stone. 

Dui-ing the renovation and modernization 

period, the Ai'den received many coats 

of paint and new seating throughout. 

The theatre staff, at the time of reopening, 

included Vaughn Clausen, manager; 

Steve Schroeder, assistant manager; 

Ingrid Chaney, cashier; Judy Pass, candy 

concessions; Bob Sparks, Dale Marisich, 

and Gary De Prospero, ushers. 

Michael Molner Rejoins 

E. R. Cummings Circuit 

I'.' From Western Edition 

IRIDGECREST, CALIF.—Michael Molner 

has come back to manage the Ridge Theatre 

and Crest Drive-In for the E. R. Cummings 

circuit. He was in charge of both 

situations in 1961 when he resigned to join 

the Blumenfeld circuit, for which he has 

been operating drive-in and indoor theatres 

»in the San Francisco area. Just prior to 

retui-ning to the Cummings circuit, Molner 

had been in charge of the large 101 

Drive-In at San Rafael for Blumenfeld. 

Molner, his wife Lena and daughter 

Donna are now residing here. Another 

daughter, Mrs. Darrell Combs, resides at 

China Lake. 

OKLAHOMA CITY 

Tâie Robertson, star of motion pictures 

and television, and who calls Oklahoma 

his home, attended the annual rodeo held 

inside the walls of the Oklahoma state 

penitentiary at McAlester. Some 18,000 

rodeo fans jammed the prison grounds to 

see the prison inmates and several outstanding 

cowboys vie for the many prizes. 

The following article appeared in a recent 

issue of the local newspaper under the 50 

Years Ago heading; "The new Folly Theatre, 

resplendent with new paint, bright 

lights and green vines, opened the season. 

Three shows daily, with five acts of vaudeville 

on each bill, would constitute the new 

policy." This theatre was a vaudeville 

house for many years, then a motion picture 

theatre. After several remodeling jobs, 

it was burned to the ground and rebuilt. 

It is now known as the Sooner, operated by 

Stanley Warner Theatres under the supervision 

of Paul Townsend, district manager. 

The Sooner building is owned by Cooper 

Foundation Theatres, who bought that 

property, and the Midwest Theatre and 

Warner Theatre buildings some time ago. 

"Spencer's Mountain" was in its tenth 

week at the Villa. "Irma La Douce" continued 

at the State. Openings included 

"Gidget Goes to Rome" at the Midwest, 

and "Divorce—Italian Style" at the New 

Strand. 

Ora Peters, who operates the New Theatre 

at Wapanucka, was on the Row telling 

everyone he has a new granddaughter, 

born to daughter Yetta Elaine (Brooks). 

Peters' wife and mother were with him. 

Their first grandchild was born several 

months ago to a son and wife . . . While 

Eddie Greggs, UA salesman, was away on 

a vacation, son Eddie jr. and wife Pat became 

parents of a baby boy. This makes 

about a half dozen grandchildren for Eddie 

sr. 

man- 

Vacationers included Dewey Gibbs, 

ager at Columbia, and his wife who motored 

H 

U 

Music From Hollywood 

Concert in Bowl Sept. 25 


HOLLYWOOD—David Raksin, president 

of the Composers and Lyricists Guild of 

America, announces completion of plans 

for presentation of the first annual Music 

From Hollywood concert at Hollywood 

Bowl September 25. The program will feature 

music composed by members of the 

guild for motion pictures and television. 

Each selection will be conducted by the individual 

composer.

. . Richard 

. . San 

HOUSTON 

^he King Center Drive-in's west screen 

presented an "End of Summer Vacation 

Celebration" Saturday night—a midnlghtto-dawn 

show at 90 cents. On the screen 

was "Wonderful to Be Young" with Cliff 

Richard and "Play It Cool" with Bobby 

Vee. plus a "surprise" third feature . . . 

The Gulf-Way Drive-In advertised a 

"Giant Star-a-Rania" with five big hits 

A Gathering of Eagles. Thief of Baghdad. 

40 Pounds of Trouble. Island of Love and 

Girl He Loft Behind. The latter was scheduled 

for 3 a.m. 

Southwestern Theatre Equipment Co., Inc. 

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. . . 

Salvador Carrillo Echeveste, Mexico film 

Industry leader, remained in a critical condition 

at a local hospital. He is suffering 

from diabetes Antonio restaurateur-actor 

Big John Hamilton was here to 

confer with television actor Ken Hudgins. 

They went to Seguin to do work on a motion 

picture about a murder in a small 

town which is to be produced by a company 

formed by Hamilton. Cliill Wills 

joined the duo in Seguin although he is not 

in the film 

. Chamberlain. Hollywood, 

known better as the Dr. Kildare of 

"Law- 

television, is due here the 15th 

. . . 

rence of Arabia" wound up 21 weeks al Ihu 

Alabama Theatre "Summer Magic" 

was in its seventh week at the Delman. according 

to Ellis Ford, manager, who said 

the opening of "Mouse on the Moon" had 

been postponed for another week. 

Filmmaking Permits 

Required in Parks 


WASHINGTON — Producers of 

motion 

pictures for theatrical and television showing 

and of commercial sound recordings 

will be required to have a permit for filming 

and recording in national parks under 

terms of regulations issued by the National 

Park Service in the Federal Register. 

Permittees will have to undertake to exercise 

"utmost care" not to cause damage. 

Although bonds will have to be put up. no 

fees will be charged for permits. 

Another requirement will be that all 

companies turn over to the National Park 

Service all footage shot but not used in the 

completed productions, to permit the service 

to use what it can for its own puipose. If 

the service at any time within three years 

of the filming requests 16mm copies of the 

completed films, also for noncommercial 

uses, the companies would furnish them. 

In Embassy and Paramount's "The 

Carpetbaggers," Tom Lowell plays the role 

of the studio chief's ambitious nephew, 

David Woolf. 

Rossmoor Shop Center 

Site of NGC Theatre 


LOS ANGELES—Plans to build a 900- 

seat theatre in the Rossmoor Shopping 

Center on Los Alamitos boulevard near 

Garden Grove boulevard in Orange County, 

have been made public by Eugene V. Klein, 

president of National General Corp. The 

cost of the new theatre will be around 

S300.000. 

NGC was given the green light on the 

project when Federal Judge Edmund L. 

Palmieri of the district court for the southern 

district of New York approved the corporation's 

application, under the consent 

decree, to constnict the indoor theatre. 

Constmction plans for the project are 

being drawn. Work will proceed at once 

after acceptance of bids from contractors. 

Supei-vision of the construction will be by 

Robert W. Selig. vice-president of theatre 

operations, and J. Walter Bantau. NGC director 

of construction. 

Judge Palmieri came here late in July 

for a three-day inspection of the proposed 

site of the shopping center theatre and to 

view other theatres which have been acquired 

by various consent decree defendants 

in prior applications. 

'Corridor' Spots in 

Spanish 


HOLLYWOOD—Constance Towers will 

record a series of radio and television spot 

commercials in Spanish for the release of 

"Shock Corridor." The actress also will 

be interviewed on Spanish-language broadcast 

stations. 

Translafion for Paleface: 

"Don't waste time with old-fashioned 

way sending message. BEST way to 

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SW.4 BOXOFTICE September 9, 1963

. . United 

. . Dave 

. . Larry 

. . 

More Good Business 

For Omaha Theatres 

OMAHA—The fat grosses continued to 

pile up for Omaha's first-run theatres last 

week and the Indian Hills Cinerama Theatre 

chalked up its fifth straight week 

above 300 as it again led the fast pack. 

"Irma La Douce" showed added strength its 

second week at the Admiral. Two others 

more than doubled their average receipts, 

"King Kong vs. Godzilla" at the Omaha 

and "The Thrill of It AH" at the Orpheum. 

Managers indicated the upcoming State 

Fair and start of school may throw a rein 

on the pace. 


Admiral Irma La Douce (UA), 2nd wk 200 

Cooper Lawrence of Arabia (Col), 15th wk 110 

Indian Hills How the West Was Won 


Omaha King Kong vs. Godzilla (Univ) 205 

Orpheum The Thrill of It All (Univ) 210 

State Flipper (MGM), 2nd wk 100 

Huge Minnesota Fair Crowd 

Also Patronizes Theatres 

MINNEAPOLIS—Minnesota State Fair 

attendance exceeded 1,000,000 again this 

year and the week's flow of entertainment 

dollars found their way into Mill City theatre 

tills as well. The big reserved-seat 

roadshows once again proved a major attraction 

to visitors from out-of-town, with 

"Cleopatra," in its tenth week at the Century, 

leading the way with 450, while 

"How the West Was Won" entered a solid 

25th week at the Cooper with 210. 

Strong 

debuts for "The Haunting" at the Lyric 

and "SVi" at the Academy, with 170 and 

160 respectively, kept exhibitors in a holiday 

mood right along with the Hennepin 

Avenue crowds. 

Academy 8V2 (Embassy) 1 60 

Century Cleopatra (20fh-Fox), 10th wk 450 

Cooper—How the West Was Won (MGM- 


Gopher Gidget Goes to Rome (Col), 2nd wk 100 

Lyric The Haunting (MGM) 1 70 

wk Mann The 

Orpheum 

Great 

For 

Escape (UA), 4th 

Love or Money (Univ) 

100 

100 

St. Louis Park—The Thrill of It All 90 

(Univ), 6th wk. 

State Beach Party (AlP) 90 

Suburban World Murder at the Gallop (MGM), 

4th wk 1 00 

World Irma La Douce (UA), 8th wk 100 

Encouraging Percentages 

Throughout Milwaukee 

MILWAUKEE—While "Cleopatra" still 

leads as best grosser for this area, all firstrun 

houses—with a single exception—reported 

percentages that indicated things 

are looking up. Even the exception, "The 

Bui-ning Court" at the Times, was able to 

report average figures. 

Downer The Mouse on the Moon (Lopert) 150 

Palace How the West Wos Won (MGM- 


Princess Secrets of the Nozi Criminals 

(Trans-Lux) 200 

Riverside The Thrill of It All (Univ), 4th wk 225 

Strand Cleopatra (20th-Fox), 8th wk 300 

Times The Burning Court (Trans-Lux) 100 

Tower, Oriental—S'/j (Embassy), 2nd wk 200 

Towne Captain Sindbad (MGM); The Slave (MGM) 180 

Warner 55 Doys at Peking (AA), 2nd wk 225 

Wisconsin The Greot Escape (UA), 2nd wk 225 

Duane Krueger Injured 

CEDAR RAPIDS, IOWA — Duane V. 

Krueger, 36, assistant manager of the 

World Playhouse Theatre here, was injured 

in a car-truck collision near Owatonna, 

Minn. His wife Lucille and their three 

children, 4 to 6 years old, escaped with 

bruises. The Krueger car was demolished. 

They were returning home from a vacation 

In North Dakota. 

OMAHA 

^hree theatres in southern South Dakota 

started operating again the first of this 

month. They are the Lorain at Armour, 

owned by E. A. Schmidt; the Home at 

Tripp, owned by Mrs. Will Holec, who lives 

at Tabor, and the Kay at Wagner, owned 

by Kay Eleesen . . . Going in the other direction 

is the theatre at Avoca, Iowa, 

owned by Harold Smith, which shuttered 

September 1. 

Wilbur Adams, S&M Film Service salesman 

who lives in Missouri Valley, reports 

the Rialto there has shown a big improvement 

in product and patronage since Vern 

Brown, veteran of the industi-y, returned 

from Idaho after a number of years to 

manage his property. "I think the people 

of Missouri 'Valley appreciate the effort 

Vern is making to give them good entertainment 

in an enjoyable atmosphere," 

Wilbur conunented. 

Denman Kountze jr., World-Herald critic 

who has been a close analyzer and supporter 

of foreign films, had some caustic 

comment about the trend of offerings in 

this country in his Stage and Screen 

column. "All but the very cream of American 

motion pictures may suffer from a 

comparison with foreign films shown in the 

counti-y because the very cream of the 

foreign product is about all most Americans 

get to see," he wrote. "This rule applied 

for years in the so-called art theatres. 

Traditionally speaking, it wasn't 

worth a film exhibitor's time to buy a foreign 

clunker because there were many 

domestic clunkers glutting the market. But 

a decrease in domestic filnunaking caused 

those theatres that remained in business 

to seek something additional to show. 

Hence the foreign film market in the 

United States, once the preserve of 

Europe's finest cinema hours, became increasingly 

loaded down with Italian sexand-sand 

spectacles, minor British detective 

thrillers and a seemingly limitless 

number of Fi-ench bedroom comics. It may 

not be necessary to relate that the Italian 

film industry does not spend all its time 

turning out such quality featui'es as 'La 

Strada' or 'Barabbas,' that the French do 

not spend every waking hour making 

'Hiroshima, Mon Amour' or "Gervaise' or 

films like them. Both the European and 

the Asiatic film industries, of course, spend 

a far greater portion of their time grinding 

out unintellectual or "popular' fare than 

they do on creating film classics. The lowbrow, 

unintellectual fare is what pays the 

bills." 

Delores Wells, 21-year-old dancer and 

actress from Reading, Pa., captivated those 

she met while in Omaha promoting AIP's 

"Beach Party" at the Admiral and Chief 

theatres. She said she prefers comedy 

roles, which is lucky because that's what 

she generaUy is offered. "I always seem to 

wind up as a ding-a-ling type who is wideeyed 

and bushy-tailed. I like that. I hope 

to become the 1964 version of Lucille Ball." 

Don Shane, Ti-i-States city manager, returned 

from vacation. "I'm an old pro 

house painter now," he commented. He did 

a complete job on the exterior. "I sure 

couldn't take it for a steady diet." he 

added . . . John McNutt, assistant manager 

at the Orpheum, left for a vacation at 

Grand Island, his hometown, and Cheyenne, 

Wyo. . Vanderloo, assistant 

manager at the Omaha, was vacationing 

in Florida . Louis, manager at the 

Cooper Theatre, had a big week. He assumed 

his new role as manager and his 

wife gave birth to a baby boy, the Louises' 

first child. 

C. Howard Kennedy, owner of the Bow 

Theatre at Broken Bow, became a grandpa. 

A baby boy was born to Mr. and Mrs. Howard 

F. Kennedy, named Craig Harvey . 

The Cooper Foundation Theatres held a 

special screening of "How the West Was 

Won" for Catholic sisters in the area. 

. . . 

. 

. . . 

Ed Cohen, Columbia salesman, went to 

the hospital for an examination for what 

was first believed to be a virus infection. 

But the check-up revealed he has ulcers 

Bob Hirz, Warner city manager, and 

his wife attended a class reunion and steak 

fry Artists received good comments 

on a screening of "Johnny Cool" at 

the Admiral Theatre The 1983 Nebraska 

state fair got off to a running start 

with record-breaking attendance the opening 

day topping 50 thousand. Exhibits and 

4-H entries also set a new mark. 

Nebraska Popcorn Area 

Down to 12.000 Acres 

OMAHA—Nebraska popcorn growers expect 

to harvest 12,000 acres this year, a 37 

per cent decrease from the 19,000 acres of 

a year ago, according to the state-federal 

division of agricultural statistics. This is 

well under the five-year average of 18,520 

acres. Less than the usual amount is being 

grown under contract. 

The crop was planted a little earlier than 

usual, but the dryland acreage has suffered 

from drouth conditions and some of 

the fields suffered hail damage. The popcorn 

grown under irrigation has made excellent 

progress and should produce heavy 

yields of good quality. The crop is well advanced 

and statisticians report it should 

mature ahead of frost, barring an unusually 

early cold snap. 

All states plan to harvest considerably 

less popcorn than last year. Indiana leads 

with 25,500 acres and Iowa is close behind 

with 22,000. Nebraska is next behind Kentucky, 

which has 12,600 and Illinois is 

fifth with 11,000. 

Statistician A. V. Nordquist said no estimate 

of the number of pounds of production 

could be made until December but that 

prospects as of August were good to excellent 

in most areas. 

Quick Setifice 

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Chicago, lllinoif 

BOXOFFICE :: September 9, 1963 NC-1

DES MOINES 

John Dugan reports United Artists" poignant 

"Lilies of the Field" will be 

given a dual premiere September 26 In 

Denver and at the Orphcum Theatre in 

Dubuque, with a midwest saturation to 

follow early in October. In the humble 

opinion of this reporter, the potential for 

this film is as tremendous as the performance 

of its star. Sidney Poitier. Shudder 

to think of it being compared with "Going 

My Way." and exploited as a charming 

little film about some charming little refugee 

nuns. It is much more than that! 

Granted there is a sentimental thread, but 

it is barely noticeable. One national reviewer 

has called "Lilies" a "more effective roadmark 

to racial understanding than a thousand 

tracts or demonstrations." 

. . . 

Corky Houtz has been named fulltime 

manager of the Palace at Vinton. Frank 

Harlan will continue as assistant. Corky, 

the son of New Hampton and Vinton theatre 

owner Neal Houtz, is a "young veteran" 

in the business, having worked with 

his dad since he was knee-high . . . Chuck 

Houston of Plainview. Neb., took over managerial 

duties at the Royal Theatre in Le- 

Mars late in August. He succeeds Terry 

March who served temporarily following 

the death of Jim Lewis, former manager 

The Grand at Dubuque had its face 

lifted, with remodeling of the marquee and 

theatre front. 

Earl Lehman of Central States is fast 

becoming a recognized expert in the art of 

bat-bagging. In recent weeks he's caught 

nine of the ugly things at his home, and 

finds a fishing net more effective than the 

traditional broom in breaking up bat conventions 

. . . Also armed with a fishing 

ENDLESS 

lURNS THE INTIRI 

POSITIVt ItOO 

S«v« C«rb«n Co«t 

W«tt Cooat Th»«tr* S« 

ml • l*>MI> »o«niNO otito 

net, but for more conventional purposes, 

was Bert Thomas of B & I Booknig. who 

spent a few days at Lake Pepen. Minn., 

Another Filmrow vacationer. 

in search of fish . . . 

Warner Bros, branch manager 

Joe Young, took off the first two weeks 

in September, pleased with what is happening 

at boxoffices where "Spencer's 

Mountain " is playing Prank Smith, 

manager of the 

. . . 

Wayne at CoiTdon, vacationed 

at Clear Lake. 

In its first week at the Capri Theatre 

here. UA's "Irma La Douce," at regular admission 

prices, outgrossed the first week 

of "West Side Story" at road.show 

Bernie McCarthy, Parade Pictures 

prices . . . 

representative in St. Louis and Kan- 

sas City, and a former Des Moines Filmrow 

veteran, was in town briefly . . . Lynn, 

wife of Carl Olson, was in Des Moines to 

visit her parents. Mr. and Mrs. D. F. Fuller. 

Olson is assistant to the general sales manager 

at United Artists in New York. 

Visitors on the Row included E. C. Lund, 

Viborg, S. D.; Jack Compston. Forest City; 

Neal Houtz, New Hampton: Harrison Wolcott 

of Eldora and golf fame < first prize 

at Omaha Variety event i; M. L. Dickson, 

Mount Pleasant; Bob Malek, Independence; 

Carl Schwanebeck, Knoxville; Ade Meuting, 

Pocahontas; Glen Lambert, Monticello; 

Tim Evans, Anamosa; John Rentfle, 

Audubon; Dick Kuhl. Greenfield, and 

Dwight Hansen, Rockwell City. 

Hugh O'Brian Gets Role 

In MGM TV Bible Series 

From Wcbtcrn Edition 

HOLLYWOOD—Hugh O'Brian will star 

as Joseph in four of MGM-TV's dramatic 

full hour stories that will launch the 

studio's important new Great Adventures 

From the Bible color series. Robert M. 

Weitman, MGM studio head, announced 

the series is for the 1964-65 season on the 

ABC network. Filming is beginning immediately 

on the first episode "Seven Rich 

Years and Seven Lean." Stanley Niss is 

iJroducing and Boris Sagal directing the 

opening show with Henry Denker as executive 

producer of the series. 

Eight Des Moines WOMPI 

Women Going to Dallas 

DES MOINES — Eight Des Moines 

WOMPIs will attend the national convention 

of the Women of the Motion Picture 

Industry. September 12-14 in Dallas. Dorothy 

Pobst of United Artists, Des Moines 

WOMPI president, and Margaret Shields of 

Central States Theatre Corp., are delegates. 

Leone Matthews of Tri-States Theatre 

Corp.. national treasurer of the women's 

service organization, also will attend. 

Other members of the Des Moines unit 

heading for Texas will be Florence Bundy, 

Janice Funk and Florence Work, all of 

Central States; Mable Magnusson. formerly 

at Universal, and Glad.vs Crandall. 

At the convention. Des Moines and Kansas 

City WOMPIs w'ill cosponsor a dinner 

honoring association officers. The event is 

set for Thursday evening il2i at the Hotel 

Adolphus. convention headquarters in Dallas. 

Following their retui-n home, the Des 

Moines delegation will present a full convention 

report to members at a September 

18 meeting scheduled for 5:30 p.m. at 

Home Federal Savings & Loan building. 

Recent events on the WOMPI calendar 

here included a picnic at the home of Mrs. 

Magnusson late in August, with their 

"adopted" child as guest. A board meeting 

was held at the home of Mrs. Shields September 

4. 

Canada Rescinds Sales Tax 

On Film Negative Imports 


NEW YORK—Canada recently imposed 

a new 11 per cent sales tax on negatives of 

motion pictures which are temporarily imported 

for the purpose of striking off prints 

for use in the Canadian market. No customs 

duty is payable on such negatives and 

hence no sales tax heretofore has been 

levied on them. 

The American film companies, which 

would bear the major brunt of this new 

and expensive levy, moved quickly to oppo.se 

the measure through the Motion Picture 

Export Ass'n of America. 

Working with the close cooperation and 

support of the Canadian Motion Picture 

Distributors Organization and Canadian 

film laboratories, the quick action proved 

successful, and MPEAA announced that not 

only has the new tax been rescinded, but 

the Canadian authorities also have agreed 

to refund tlie taxes that already have been 

paid. 

D 2 jreon for $5 D 

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Enclosed 

1 year for $3 

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BOJ(OfflC( THE NATIONAL FILM WEEKLY 52 issues a year 

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To Shenandoah Bottler 

SHENANDOAH. IOWA A local bottling 

company, which was originated in 1915 by 

its present owners, ha.*; In rn rianted a Dr 

Pcpix-r franchi.se and tu'w r iix-rating as 

the Shenandoah Dr PepiJir Co. 

Officers are Henry F. Tyler, president; 

Elhelda Tyler, vice-president, and Robert 

Tyler, secretary-treasuix-r and manager. 

The company .serves a trade population of 

approximately 75,000. 

Gene Kelly Added fo Album 

From Western Edttton 

HOLLYWOOD—Gene Kelly Is the 14th 

star to participate in the "My Favorite 

Story" album which 20th-Fox Records Is 

producing. All proceeds go to the Motion 

Pictuic Relief Fund. 

NC-2 BOXOFFICE September 9, 1963 

M

. . Add 

. . . Speaking 

MINNEAPOLIS 

Trving Sochin, sales manager for Times 

Film, announced the appointment of Joe 

Loeffler of Lomac Distribution Co. as 

Minneapolis distributor for Times products 

. . . Ted Mann has replaced the longrunning 

"Lawrence of Arabia" at his Academy 

Theatre with the controversial Italian 

film "S'/i" With continuous shows and 

popular prices, plus the added benefit of 

rave reviews in the local press, this one 

seems set for a goodly run. 

Condolences to Morton A. Levy, 20th-Fox 

manager, whose wife passed away recently 

... A brainchild of St. Paul film publicist 

Morris Steinman is the Teenage Danceland 

attraction at the State Fair. A swinging 

success, the "Kids Only" ballroom keeps 

the youngsters happily twisting and rocking—and 

out of mischief on the fairgrounds. 

Sidney Volk's Terrace Theatre in suburban 

Robbinsdale recently hosted an invitational 

preview of "McLintock," a John Wayne 

starrer . . . Bill Westerman, head booker at 

Warner Bros., has returned to resume his 

. 

former post as salesman. Dennis Augustine 

has been recalled to fill the vacancy in the 

booking department . to the list of 

small-town Minnesota theatres closed due 

to lack of attendance, Hai'i-y Lane's and W. 

On 

A. Windschitl's house in Comfrey . 

the other side are the openings 

. 

of new 

drive-ins, such as the River-Bend at Pine 

River and Bob O'Neil's projected 28-acre 

operation at Blaine. 

Tribune columnist Will Jones passes on 

this trade giggle: a production executive in 

a large Hollywood studio sends down the 

directive: "I want all of you to comb the 

entire studio for a young man with enough 

spirit, energy, and brains to be able to take 

over from me—then fire him!" 

Drive-In in Simi Valley 

Opened by Metropolitan 


SANTA SUSANA, CALIF. — The 

Simi 

Valley has a new drive-in theatre, this 

one operated by Metropolitan Theatre 

Corp., which has headquarters in Los Angeles 

and operates indoor and drive-in 

theatres throughout southern California. 

The new Simi Drive-In was opened early 

this month with a premiere attended by 

stars, theatre officials and local community 

leaders. The drive-in is on Tierra Rejada 

road, about a half-mile west of Los Angeles 

avenue at the west end of the valley. William 

L. Henderson, an employe of the circuit 

for the last five years, is managing 

the new airer and has moved his family, 

consisting of his wife and daughter, into 

a new home in the valley. 

Deavers Wins Golf Event 

From Mideast Edition 

NORMAL, ILL.—Top honors at the annual 

Normal Chamber of Commerce- 

Illinois State Normal University faculty 

stag were taken by Gilbert Deavers, operator 

of Deavers' Drive-In. Deavers took the 

annual golfing event's traveling trophy, 

donated by the Normal State Bank, with a 

75 in the 18-hole contest. 

'Charade' Benefit in D.C. 

To Aid Needy Students 


WASHINGTON — A black-tie 

benefit 

performance of "Charade," with Mrs. John 

F. Kennedy serving as honorary chairman, 

will be held at the Palace Theatre here 

September 24 under the auspices of the 

"Stay-in-School Fund Committee." Cochairmen 

of the committee are Mrs. David 

Brinkley, Mrs. Robert F. Kennedy and 

Miss Plaxie M. Pinkett. 

Purpose of the benefit is to provide funds 

for District of Columbia needy children 

who have dropped out of school for economic 

reasons. It also will serve as a pilot 

project to encourage other communities to 

face and overcome the school drop-out 

problem. Funds will be used to place needy 

District students in part-time jobs so they 

can continue their schooling. 

"Charade," booked as the Christmas attraction 

at the Radio City Music Hall and 

the Hollywood Chinese Theatre, was 

donated by Universal for the benefit 

showing. The film, produced and directed 

by Stanley Donen, stars Cai-y Grant and 

Audrey Hepburn. The Palace performance 

also will feature the personal appearance 

on stage of Ella Fitzgerald and her musical 

company. 

MILWAUKEE 

gee a man buried six feet under! . . . thus 

radios of the region blared forth 

in behalf of the promotion engineered at 

the 41 -Twin Outdoor, which did a whale 

of a business ... At the Warner, district 

manager Harry Mintz (Stan Gross was in 

the hospital) and Ralph Barnes of radio 

station WOKY whipped up a beauty contest 

to plug "Beach Party" which drew 

18 finalists appearing on stage, the audience 

choosing the winner by their applause. 

Said the AIP branch manager; 

"That's the kind of promotion that creates 

word of mouth advertising and pays 

off at the boxoffice." 

Frank J. Miller, 77, a police clerk in the 

traffic bm-eau here who is retiring this 

month, in his younger days was publicist 

for the old Davidson Theatre and later at 

the Alhambra, which was razed recently 

of the Alhambra reminds us 

that Bob Groenert, who managed the theatre 

until the decision was made to call a 

halt to the old movie house, has completed 

a coui-se in sociology at the University of 

Wisconsin, and now is sifting the offers 

he has received. 

Walter A. Blaney, 67, who for years has 

been operating the Falls Theatre at Menomonee 

Palls, died of a heart attack. He 

formerly was a booker for RKO. 

J. David Jones in Line 

For Republican Post 

EAST MOLINE, ILL.—J. David Jones, 

advertising and public relations man specializing 

in the theatre field and Sangamon 

County Republican chairman, is expected 

to be the new Republican central 

committeeman for the 20th Congressional 

district. 

Jones has been credited with rebuilding 

the Republican organization on the local 

level. 

Every Week . . 

IN 

EVERY ISSUE 

OF THE 

^nowmanciUei' 

SECTION 

ALL OF THESE PRACTICAL 

SERVICE DEPARTMENTS 

ADLINES AND EXPLOITIPS 

• 

EXHIBITOR HAS HIS SAY 

FEATURE BOOKING CHART 

* 

FEATURE REVIEW DIGEST 

& ALPHABETICAL INDEX 

• 

REVIEWS OF FEATURES 

•k 

SHORT SUBJECT CHART 

• 

SHOWMANDISING IDEAS 

And in the News Section 

BOXOFHCE BAROMETER 

Service That Serves! 

BOXOFFICE September 9, 1963 

NC-3

^ THE 

COST ^^ 

LEADERSHIP ] 

Of- 

« 

1^-* 

h 

NC-4 

College graduates are penetrating more and 

more into industry. Now 58 ';f of the graduates 

of men's colleges land jobs directly on the 

corporate payroll. 

Business gets the lion's share of the college 

product because business needs it and can provide 

challenge and opportunity to the oncoming 

classes. About SS'r of executive posts in 

business are held by college alumni, according 

to a recent study of the 100 large.st corporations. 

m,v*o S. 

business always will need the college-trained 

mind for the hrainpoiccr that management requires 

and the hrainirork that research and 

development demand. Competition by business 

for the ablest graduates grows sharper 

every year. 

But the co.st of leadership is going up. The upward 

surge in our birthrate, plus a rapid ri.se 

in the percentage of high .school students going 

on to college, has caught colleges in a 

financial squeeze. Some face serious shortages 

in classrooms, laboratories, libraries and, 

above all, in competent teachers. 

Corporate support of higher education in ten 

years has ri.sen substantially to more than 

$200 million for 1962. By 1970 this inve.stment 

in educated manpower will need to reach $500 

million annually if business wishes to insure 

the continued effective operation of the 

sources of supply. 

College is business' best friend, certainly. But 

business recognizes that it must give as well 

as (jei. Higher education needs financial help 

and needs it now. Business should re-e.xamine 

its needs and plan its support accordingly. 

If you would like factual data on what the college 

crisis means to you, to business and to the nation, write 

for the free booklet: "COLLEGE IS AMERICA'S BEST 

FRIEND", c/o Higher Education, Box 36, Times Square 

Station, New York 36, N. Y. 

SUPPORT THE COLLEGE OF YOUR CHOICE 

Published as a service in cooperation with The Advertising Council 

and the Council f(jr Fiiiamial Aid t(» Kdiicatlon. 

BOXOFFICE 

•*/\: HraHKiv iducatioM 

KiBP IT m 

BOXOFFICE :: Soptombpr 9. 1963

j 

t 

Solid Detroit Week 

Led by Suburbans 

DETROIT—For the first time in memory, 

two suburban theatres took top position 

as the leading grossers in the first-run 

lineup—the Mercui-y with its amazing 

"Irma La Douce" run and the Ti-ans-Lux 

Krim with the opening of "8V2." Downtown 

business also was solidly good across the 

board. 


Adams The Caretakers (UA) 100 

Fox—Girl in Trouble (Vanguard); One Plus One 

(SR), 2nd wk 50 

Grand Circus Toys in the Attic (UA), 2nd wk 125 

Madison Lawrence of Arobia (Col), 29th wk 135 

Mercury Irmo La Douce (UA), 10th wk 230 

Michigan The Great Escape (UA) 160 

Palms Tarzon's Three Challenges (MGM); 

Cattle King (MGM), 2nd wk 105 

Trans-Lux Krim— SVi (Embassy) 210 

Proof Group (I) of about 15 suburbon theatres 

The Thrill of It All (Univ), sundry 2nd features, 

2nd wk 

Not Available 

15 suburban theatres 

The Ugly American (Univ); Tammy and the 

Doctor (Univ) Not Available 

Proof Group (11) of about 

'Irma La Douce' 375 Best 

In Torrid Cleveland Week 

CLEVELAND — "Irma La Douce" had a 

truly amazing fifth week, garnering a tall 

375 per cent. However, big percentages were 

the rule at practically all first-run theatres 

this week, 150 being the lowest figure reported 

anywhere. "Murder at the Gallop" 

came in strong at both the Heights and 

Westwood theatres, while "Cleopatra." with 

325 and "The Thrill of It All" with 230, 

were standouts among the long run films. 

Allen—The Thrill of It All (Univ), 3rd wk 230 

Colony Heavens Above (Janus) 250 

Continental The L-Shoped Room (Col), lOth wk. 130 

Heights—Murder ot the Gallop (MGM) 1 95 

Hippodrome Flipper (MGM), 2nd wk 150 

Ohio Cleopatra (20th-Fox), 10th wk 325 

Poloce How the West Was Won (MGM-Cinerama), 

22nd wk 150 

State— Irmo Lo Douce (UA), 5th wk 375 

Westwood Murder at the Gallop (MGM) 165 

Summer Winds Up With Bang 

At Cincirmati First Runs 

CINCINNATI—Labor Day rolled down 

the curtain on a quite successful summer 

season for most first- run theatres. Holdovers 

received top billing with attendance 

considered good, despite the competition of 

the opening of schools and the last-minute 

rush of vacation activities. 

Albee The Great .Escape (UA), 4th wk 1 60 

Capitol How the West Was Won (MGM- 

Cineromo), 25th wk 175 

Esquire The Mouse on the Moon (Lopert) 110 

Grand Cleopatra (20th-Fox), lOfh wk 200 

Guild Psychosissimo (Ellis), 2nd wk 90 

Hyde Park The Mouse on the Moon (Lopert) ..110 

Keith Summer Magic (BV), 2nd wk 275 

Palace—The Wall of Noise (WB) 90 

Twin Drive-In The Haunted Palace (AlP) 150 

Valley Irmo Lo Douce (UA), 5th wk 200 

lohn Smith Is 


Rodeo Star 

ORANGE, TEX. — John Smith, actor, 

was the featured entertainer of the Orange 

Jaycees Rodeo. Smith has appeared in 

High and the Mighty, Friendly Persuasion, 

Seven Angry Men and several others. 

CINCINNATI 

. . . 

\R7Hh Labor Day weekend closing the summer 

season, a quick survey indicated 

that theatres in this area generally enjoyed 

a satisfactory season. The drive-ins 

were helped along considerably by the good 

weather Filmrow reported that while 

most area drive-ins will continue to operate 

during the next six weeks, film schedules 

were being made with one eye on the 

weather. Indoor houses are gearing their 

schedules to the drop-off in attendance 

that normally occurs with the opening of 

the schools. 

. 

Cincinnati's first two suburban sneak previews 

were very well attended. "A New 

Kind of Love" was presented at the Hollywood 

and "Who's Sleeping in My Bed?" 

played the Covedale Prank Weitzel, 

independent booker, 

. . 

and his wife were in 

Joan Crawford to Appear 

In Route 66 Segment 


HOLLYWOOD — Joan Crawford will 

make her television film debut in the 

Different Frame" segment 

"Same Picture, 

of Herbert B. Leonard's Route 66 television 

series at Screen Gems. The segment, directed 

by Philip Leacock, will begin filming 

next week in Poland Spring, Me. Stirling 

Silliphant wrote the story as a vehicle 

for Miss Crawford and it will kick off the 

new season for the series next month. 

* * * 

An option on a "Peyton Place" pilot has 

been exercised by ABC-TV and shooting 

will start on the coproductlon with 20th 

Century-Fox Television this month. William 

Self, vice-president in charge of TV 

production, reported testing for the three 

young leads has been started by Paul 

Monash, in charge of dramatic shows for 

20th-Fox-TV. 

+ * * 

"Burke's Law" has been purchased 

Jointly by the three major television contractors 

in Great Britain, Granada Television 

Network, Associated Rediffuslon and 

Associated Television, and will be shown 

on the United Kingdom network, it was 

reported by Manny Reiner, general manager 

of Four Star Television International. 

Rainshield Incorporated 

For Theatre Operation 

From Central Edition 

PORT WAYNE, IND.—Articles of incorporation 

were filed recently in the office 

of county recorder Dorothy Raver for 

Rainshield, Inc., 1435 Lincoln Bank Bldg. 

The firm, which operates outdoor theatres, 

has capital structure coiisisting of 1,000 

shares of no par value stock. 

Directors are George J. Hoffman, James 

C. Hoffman and Byron F. Novitsky. Resident 

agent is Theodore P. Patterson. 

New York City on a combination business 

trip and vacation . . . Also away were 

Charles Schroeder, UA salesman, and Bill 

Ditterman, States Film Sei-vices' head 

shipper. 

Audrey HiU of the States Film Services 

staff, has a new baby boy . . . Floyd Morrow, 

formerly from Louisville, was in to 

arrange bookings for his drive-ins before 

returning to his new home at Orlando, 

Fla. Kentuckians Walter Wyric"-., Carlisle, 

and J. D. Housely, Evarts, who are occasional 

Filmrow visitors, were made welcome, 

as were Charles Scott, Vevay, Ind., 

and Ohioans James Chakeres, Washington, 

C. H.; Hand Davidson, Lynchburg; 

Harry Wheeler, Galipolis, and Robert Mc- 

Clani, Lebanon. 

Labor Day brought a change of tempo. 

Xleo' Takes Top Spot 

In Cleveland Runs 

CLEVELAND — Tops in boxoffice receipts 

and attendance records for films in 

this city throughout the years has been 

set by "Cleopatra." At the finish of its 

tenth week, matinees were cut to three days 

a week because of schools reopening, but 

there was no fall, proportionately, at the 

boxoffice. 

"This picture held steadily to approximately 

15,000 weekly during the 14-weekly 

performances," said Manager Arnold Gates, 

of Loew's State and Ohio. "According to 

the way we started off with the ten performances 

weekly, any dropoff will not be 

caused by the film's failure to attract but 

by the fewer performances. Right now we 

should continue on indefinitely at 12,000 a 

week and this steady, high patronage has 

enabled Loew's Ohio to set new boxoffice 

i-ecords for this city." 

There was a report that $250,000 had to 

be deposited before the theatre could open 

with "Cleopatra." Gates' answer to this 

was: "I can tell you this—whatever the 

amount was, the Ohio was practically off 

the nut at the end of the ninth week." 

At the State the bright comedy "Irma 

La Douce" was in its fifth week, five performances 

daily, and doing $14,000 a week. 

MGM reports saturation business with 

"Captain Sindbad," "The Slave" and 

"Flipper." "Flipper's" potential was not 

fully realized since "For Love or Money" 

had been booked in and "Flipper" had to 

move on. 

MGM is 

also promising great things with 

"Hootenanny Hoot" now doing outstanding 

business in the east. 

From Toledo, American International's 

Rudie Norton received great news of the 

success of "Beach Party." This film will 

open on a saturation booking on the 11th. 

Jon/rAiM^ 

BOONTON, N. J. 

BOXOFFICE :: September 9, 1963 

Large Core 

Greater Crater Area 

meons 

MAXIMUM LIGHT 

Even// Distributed J 

in Illinois—Gardener Theatre Service. Inc., 2831-33 N. Clark St., Chicago—Buckingham 

1-0591 

in Kentucky—Stondord Vendors of Louisville, Inc., Louisville — Phone 

587-0039 

in Michigan—Notional Theatre Supply, Detroit—Woodword 1-2447 

ME-1

. . . The 

. . . Kingdom 

. . . "PT 

j 

DETROIT 

IJj Bloom. suptiMio; iu; tnc Sloan Theatres, 

was arranging for the p>ersonal 

appearance of Janet Leigh, star of "Wives 

and Lovers." due at his Mercury when 

"Irma La Douce" moves out In a few weeks 

Community Theatres staff was 

badly hit by colds, auditor Bradley reports 

Brown, manager of the 

Trans-Lux Krlm Theatre, likes Pelllni's 

numbered picture. "8' 2" is doing the best 

business since "Boccaccio '70" about a year 

ago. 

Frank Kinsora, veteran executive of 

Local 199. was back on his public job as 

State Fair Authority member, running the 

big band and other shows in the Music 

Shell. The family of his son Sam. who is 

director of the retail clerks union in Los 

Angeles, drove in. and grand.son Michael 

promptly became ill and had to be given 

first aid. 

Roger Bower, MGM advertising and 

publicity representative In Detroit for the 

past year, has resigned and is going to 

Hollywood where he plans to go into production 

publicity. He formerly was with 

the Rank Organization in Canada, coming 

there from England. 



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N. H. Marine Into Movies 

From New Englond Edition 

MANCHESTER. N. H.—A local young 

man found a different way to break Into 

the movies. 

Thomas E. Bourassa was in California, 

awaiting an overseas assignment with the 

Marines, when he stopped on a road to 

help a man in evening clothes change a 

flat tire on his car. The stranded motorist 

turned out to be Herman Cohen, film director, 

who offered Bourassa a job if he 

ever went to Hollywood. 

After Bourassa completed his service, 

he took advantage of the offer and, under 

the movie name of Eric Stone, had a role 

in Allied Artists' "The Black Zoo." He will 

play roles of a cowboy and a boxer in two 

future movies. 

Bourassa. whose father is Hillsborough 

County registrar of probate, played football 

and baseball at Bishop Bradley High 

School here and also played in the Little 

League and Babe Ruth League. 

Detective Yarn to Be 

Filmed in Montreal 

Fronn Car.od.on Edition 

MONTREAL—Local distributors and exhibitors 

expressed great .satisfaction in 

learning from Hollywood that Montreal will 

be the location next winter of a film to be 

produced by Hollywood with American and 

Canadian actors. Axel Madsen in an exclusive 

dispatch to La Presse, Montreal 

daily newspaper, said the projected film Is 

an adaptation from the novel, "The Pyx," 

by John Buell. a Montreal writer. James 

Mason will have the leading male role, 

that of a Montreal police force detective. 

Madsen wrote that Curtis Harrington 

told him that it is hoped to produce all of 

the film in Montreal and that only financial 

details with Montreal needed to be 

completed to begin auditions. Harrington 

said that he accidentally found Buell 's 

book and that he immediately got In touch 

with Buell, who is a professor of English 

at Montreal's Loyola College. Arthur 

Hayes has written the film scenario. 

The budget for the film is said by Harrington 

to be half a million dollars. He 

added he has been thinking of Mary Astor 

for the leading female star. 

Harrington said that, .so far, his only 

contact with Montreal has been with Guy 

Cote of the National Film Board who at 

one time bought one of his short subjects 

called "On the Edge." 

'Pioneer, Go Home' Novel 

To Be TV Serial Next 

f' . .'h'-ost Edition 

MIAMI — Readers of Richard Powell's 

Florida-located novel. "Pioneer, Go Home," 

who felt that the Elvis Presley film version 

didn't quite get the full flavor of Its fun 

are going to have another chance. 

Edgewater Productions and United Artists 

Television have combined in a deal to 

produce a pilot for a half-hour television 

show based on Powell's colorful Georgia 

Crackers who believe the world and the 

state of Florida owe them a living. ABC- 

TV will air It. 

N Richard Nash, author of "The Rainmaker" 

and other successful plays, is 

.scripting the pilot. 

COLUMBUS 

I 

J^rx. .Mina Garrett. 85. mother of Roger | 

Garrett, who was organist at Loew's 

Ohio from 1933 to 1942. died. In recent 

years she had lived at Clarksburg. W. Va. 

Garrett was elected mayor of Clarksburg 

last year. He is general manager of a radio 

and television station in the West Virginia 

j 

city ... Ed McGlone held a sneak preview 

at the RKO Palace of "For Love or Money" 

| 

109" played a second week at the | 

Palace. 

Competition for theatres would be proviced 

if state authorities heed a vote by 

( 

Ohio State Fairgoers Ass'n. who voted in 

I 

favor of the establishment of a Disneylandtype 

amusement center at the fairgrounds 

to be operated on a year-around basis. 

I 

| 

| 

i 

Jim CuRunings devoted a column in the 

Columbus Dispatch to the career of the late 

Max Steam, pioneer local showman. Cummings 

recalled that Steam started in show 

business as the owner of an arcade in 1903 

at Chestnut and High streets and in 1907 

opened the Exhibit on North High street, 

one of the first of the nickelodeons here. 

In the 1920s he opened the Majestic and 

later operated the Southern. He helped organize 

the Independent Theatre Owners 

of Ohio and Variety Tent 2. 

New Sunrise Drive-In Is 

Tenth Sacramento Airer 


SACRAMENTO, CALIF. — The Sunrise 

Drive-In, the metropolitan area's tenth 

outdoor theatre, has been operating since 

midsummer at 8149 Greenback Lane. The 

new 1.258-car theatre Is the property of 

Fred Naify and Paul Almaz, Sacramento 

developers, who also own the Highlander 

Drive-In in North Highlands. 

The drive-in utilizes 15 acres of the 20- 

acre site, the remaining five acres ticketed 

for future commercial development. Features 

of the Sunrise operation include a 

widescreen, children's play area and paving 

and landscaping. 

Reade, General Drive-In 

Building NJ. Theatre 

p...,- i-^,-,-,r El.T-n 

PLAINFIELD, N.J.—Ground was broken 

for a de luxe theatre in the Blue Star 

Shopping Center near here August 22. 

The project was considered significant 

because two important theatre operating 

companies will operate the house Jointly, 

General Drive-In Corp. of Boston and 

Walter Reade-Sterling of Oakhurst. N.J. 

The theatre will have a seating capacity 

of 1.250 and is scheduled for opening early 

next year. 

Quick Seti)ice 

lu't Jut A Slogta With Fihuck 

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Chicago, lllinoift 

ME-2 BOXOFTICE September 9, 1963

1 Donnelley 

have 

was 

2nd Chicago Concern 

Enters Pay TV Field 

From Central Edition 

CHICAGO—Reuben H. Donnelley Corp. 

confirmed that It plans to set up a jointly 

owned company with Lear-Siegler, Inc. to 

operate a subscription television system. A 

spokesman for the Chicago-based printing 

and sales promotion firm, a subsidiary of 

Dun & Bradstreet, declined to give details 

on the venture. However, it was reported 

that a registration statement covering an 

bffering of 22 million dollars in common 

fetock of the new company, to be called Subscription 

Television, Inc., will be filed before 

the end of August with the SEC. 

is the second Chicago firm to 

fenter the pay TV field. Zenith Radio Corp. 

is testing a system in Hartford, Conn. 

The Donnelley spokesman said his firm 

also experimented with pay TV in Hartford 

about three years ago. The latest venture 

will operate initially in the Los Angeles 

and San Francisco areas, he said, and if 

successful, will be extended to other cities. 

"We are going to try to offer programming 

that will sell," he said. 

"A heavy emphasis probably will be 

placed on sports events." 

The Donnelley official said his firm 

would handle sales and administrative 

functions of the new organization. Lear- 

Siegler wOl make the equipment. Telephone 

lines will be used to deliver the programs 

to subscribers. 

Richard Kirschman Named 

V-P of NGC's Natsun 


LOS ANGELES—Frank P. 

Stagen, vicepresident 

of Natsun Corp. and director of 

teal estate for National General Corp., has 

bnnounced the appointment of Richard 

Kirschman as assistant vice-president of 

Natsun, a wholly owned real estate subsidiary 

of NGC. 

Kirschman will act as project manager 

for the $20,000,000 hlghrise building program 

now under way in San Francisco, besides 

being responsible for the company's 

development projects, new acquisitions, and 

supervising leasing in new developments. 

Kirschman was formerly associated with 

Helmsley-Spear, Inc., New York brokerage 

firm and Peter Feinberg, New York real 

estate owner and developer. He joined the 

real estate department of NGC in Beverly 

Hills, Calif., last January. 

Eugene V. Klein is president and board 

chairman of NGC and president of Natsun. 

CLEVELAND 

Q,rover Livingstone of Detroit, Warner 

Bros, division manager, was here for 

the party given at the Sheraton for Arlene 

Dahl, whose beauty column is being started 

in the Plain Dealer and who is starting 

"Kisses for My President," which also 

stars Polly Bergen and Fred MacMun-ay, 

for Warners soon in Hollywood. 

The August WOMPI party was held at the 

home of Mrs. Paul Gebhart, president, with 

games, prizes and a spaghetti supper on 

the program . . . Lester Miller and his associates 

who took over the Geruga Theatre 

in Chardon about a year ago have pushed 

along a gradual program of refurbishing 

and redecorating. Recently Miles Mutchler 

of National Theatre Supply and his son 

Miles jr. installed new Cinemascope lenses. 

Son Dan underwent an operation for removal 

of his tonsils and adenoids. 

Al Paladino, Universal publicist, has 

wound up promotional work on "Thrill of 

It All" and "King Kong vs. Godzilla" and 

left for Brooklyn. His King Kong impersonator 

who rode around the metropolitan 

area in a bright convertible was Bill Blake, 

a native New Yorker who is working at 

Truman Labor Service here while trying 

to get into Little Theatre activity. He's a 

six-footer and an Air Force veteran. 

. . . Nico Jacobellis of the Heights 

Dolores "Sis" Smith, Universal staffer, 

returned from a vacation . . . Simone 

Psenicska, UA, is spending two weeks in 

Carmichael, Pa., her hometown . 

Bluffestone, AIP, went to 

. . Betty 

Washington to 

visit her brother Herbert Vincent and 

friends 

Continental and Westwood art theatres and 

his wife and son returned from a trip Into 

the Colorado Rockies. Although he's 

familiar with the mountains of Italy, where 

he grew up, Jacobellis said the Rockies 

were magnificent, impressive, etc. 

A movie personality double is Ghoulardi, 

who has the TV show of that name. He's 

a double for both Alex Guinness and 

Stewart Granger, believe it or not. 

Charles W. Lissauer, son of the Joseph 

Lissauers of Skirball Theatres, was married 

in a ceremony at the Hawthorne Country 

Club to Alice Friedman. Charles is an accountant, 

graduated recently from Western 

Reserve University, where his younger 

brother Fred is entering ... In Youngstown, 

Harriet Poster and Nick J. Limbert 

were married at St. John's Church. 

The Kingman Drive-In at Delaware, 

has at least one more-than-honest patron. 

When Herb Horstemeier visited there recently 

he received this note: 

I 

I 

Dear Owner: 

Four years ago I went to a movie at your 

Drive-In. The sign read "Those under 12 are 

had just turned 12 and when 

admitted free. I 

the driver said under 12, 1 didn't speak up, 

nothing while cheating you out of 

so I got in for 

the money. 

Since come to know Christ even better 

than in those days, this has been on my mind. I've 

just never gotten around to sending you the 

money. Please forgive my dishonesty and negligence 

in repaying you. 

(Signed) David. 

David enclosed one dollar and Herb 

Horstemeier is more than a little impressed. 

It's the first time anything so heartwarming 

has happened to him. 

Yul Brynner Has Two Films in Offing 


HOLLYWOOI>—When Yul Bi-ynner returns 

from Em-ope for his starring role in 

Stanley Kramer's "Invitation to a Gunfighter" 

he also will confer with producers 

Edward L. Alperson and Stanley Meyer on 

"The Three Sirens," regarding the movie 

version of Irving Wallace's new novel, 

which the producers are planning to film 

next year in the South Pacific. 

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ME-4 BOXOFFICE :; September 9. 1963

Lines Common Sighl 

At Boston Theatres 

BOSTON—The Labor Day holiday and a 

convention of Elks helped to bring motion 

picture business upwards. There were 

lines around the downtown de luxe houses 

early in the week as well as Saturday and 

holiday nights. With thousands of conventioneers 

in town, the picture business 

boomed. "The Caretakers" was high above 

average at the Orpheum. "Hootenanny 

Hoot" was way above average in its second 

week at the Center. "Murder at the 

Gallop" opened nicely above average at the 

Exeter, "Magnificent Sinner" at the Mayflower 

and "Summer Magic" opened far 

above average at the Paramount. 


Astor Bye Bye Birdie (Col), 10th wk 105 

Beacon Hill Lawrence of Arabia (Col), 

moveover, 4th wk 1 40 

Boston How the West Was on (MGM- 

Cineromo), 23rd wk 1 50 

Capri The L-Shaped Room (Cont'l), moveover, 

4th wk '40 

Center Hootenanny Hoot (MGM), 2nd wk 1 60 

Cinema, Kenmore Square— B'/i (Embassy), 6th wk. 140 

Exeter Murder at the Gallop (MGM) 155 

Memorial Sword of Lancelot (Univ); Wild Guitar 

(Fairway) '25 

Music Hall Cleopatra (20th-Fox), 11th wk 200 

Orpheum The Caretakers (UA); Square of 

Violence (MGM) '60 

Paramount Summer Magic (BV); Yellowstone 

Cubs (BV) '50 

Park Square SVi (Embassy), 6th wk '40 

Saxon Irma La Douce (UA), 8th wk '70 

Thrill of It All,' Irma' 

Heavy Grossers in Hartford 

HARTFORD — UA's "Irma La Douce" 

continues to shatter records at the L«&G 

Cine Webb and seems destined to run well 

into late fall. 

Allyn Don't Give Up the Ship (Para); Rock-o- 

Bye Baby (Para), reissues 80 

Art Cinema Greenwich Village Story (Ellis); 

Adventures of Sodie (20th-Fox), reissue, 2nd wk. '00 

Berlin Drive-ln Swamp Woman (Woolner); 

Naughty New Orleans (Woolner) '05 

Burnside The Thrill of it All (Univ), 2nd wk 280 

Cinerama— How the West Was Won (MGM- 

Cineramo), 1 tth wk 150 

Cine Webb Irma La Douce (UA), 10th wk 235 

East Hartford, Hartford Drive-ln Hootenanny 

Hoot (MGM); Tarzan's Three Challenges (MGM) 1 1 

Elm—Lawrence of Arabia (Col), 1 4th wk '00 

E. M. Loew's Gidget Goes to Rome (Col); 13 

Frightened Girls (Col), 2nd wk 

80 

70 

Loew's Palace The Great Escape (UA), 8th wk. . 

Loew's Poll Of Love and Desire (20th-Fox); 

Marilyn (20th-Fox) 

90 

Meadows Drive-ln The Caretakers (UA); Sergeants 

3 (UA), reissue 

90 

Strand The Wall of Noise (WB); Raiders of Leyte 

Gulf (SR) 

75 

Cro'wds Turn. Out for '8y2' 

At Ne-w Haven Lincoln 

NEW HAVEN—Pellini's "8 'A" roared off 

to a powerful 225 first week at the Lincoln 

for the best mark in town. Credit for the 

summer's strongest pulling power, however, 

still goes to "Irma La Douce," which 

earned 210 for its fourth week at the downtown 

College and at the same time showed 

200 per cent in its first week at the suburban 

Milford Drive-ln. 

Crown, Bowl and New Haven drive-ins Don't 

Give Up the Ship (Para); Rock-o-Bye Baby 

(Para), reissues 90 

Lincoln—8'/j (Embassy) 225 

Loew's College Irma La Douce (UA), 4th wk. . .210 

Milford Drive-ln irma La Douce (UA), suburban 

break; All in a Night's Work (Paro), reissue, 

2nd wk 200 

Paramount The Caretakers (UA) '00 

Roger Sherman The Thrill of It All (Univ), 2nd wk. 190 

Whalley Lawrence of Arabia (Col), 7th wk 175 

Conn. Unemployment Jump 

HARTFORD—Increased automation and 

an increasing number of young persons 

entering the labor market caused the jump 

in Connecticut's unemployment during the 

last fiscal year. 


Teeners Friendly and Real Film Fans, 

Sfar John Ashley Finds on Tour 

HARTFORD — A six-week promotion 

tour in the interests of American International's 

"Beach Party" has generated, 

gratifyingly enough, tremendous enthusiasm, 

not only for the film release itself but 

also motion picture entertainment, in the 

opinion of John Ashley, star of the romantic 

comedy. 

Ashley, accompanied by Art Moger, AIP 

northeastern exploitation representative, 

encountered sparkling sunshine, violent 

rainstorms and hot, humid weather as he 

trekked across New England and then flew 

west to Indianapolis and still more pressradio-lV 

interviews and autographing sessions 

at theatre openings. 

He told BoxoFFicE here that while personal 

appearance tours can be wearisome, 

worrisome things—even to the best-prepared, 

well-intentioned Hollywood headliner—no 

unruly patrons have made their 

vicious mark, and, moreover, teenagers 

have behaved most admirably. 

"I'm not much out of the teenage ranks 

myself," he admitted, "and when AIP toppers 

James Nicholson and Sam Arkoff 

asked me to go out ahead of the picture, I, 

frankly, was a little apprehensive. 

"Some of my pals, back on the coast, had 

warned me, 'Watch out for the teenage 

guys who tiT to impress their dates by 

treating a visiting celebrity with something 

less than respect!' Everywhere I've 

gone, the kids have been wonderfully 

attentive." 

Ashley cited the "wonderfully responsive" 

attitude of the Junior Chamber of Commerce 

across the U.S. alerted to cooperate 

with AIP in a search for a typical teenage 

town, its youngish elements acclaimed and 

accoladed for exemplary behavior. The nod 

went to Hyannis, Mass., and Ashley, trekking 

there with Moger, found again that 

AA Eliminating 

Boston' 

From New Feature Title 

BOSTON—Allied Artists is going ahead 

with plans to shoot a film here based on 

the activities of the Boston strangler, but 

has eliminated the word "Boston" from the 

title. The working title "Boston Strangler" 

has been changed to "The Strangler," it 

was understood from sources here following 

protests from city officials. 

Producer David Diamond said that several 

Bostonians would be signed for roles 

in the film and that he would be in Boston 

for casting. Victor Buono has been signed 

for the title role. Burt Topper will direct. 

The script is by William Ballinger. 

In the past year, a series of murders of 

women in Boston have been attributed to a 

strangler and the cases are still unsolved. 

Wrecker Finds $20 Bill 

ROCKLAND, ME.—A man engaged 

in 

razing the Knox Theatre suddenly became 

considerably richer. He was taking down 

the ticket booth when he came upon an 

old, dirty, wrinkled $20 bill where it had 

been hidden between the floor and the 

bottom of one of the partitions. He quickly 

pocketed the money, and it is presumed 

the long lost bill now is back in circulation. 

John Ashley, star of American International's 

"Beach Party," signs autographs 

in the patio of Meadows Driveln, 

Hartford, in conjunction with film's 

Connecticut premiere. 

America's young moviegoing element is 

NOT distinguished by rowdyism. 

At the Rifkin Shipyard Drive-ln, R-ovidence—its 

playground and concession areas 

are among the largest in the world—Langdon 

Wilby, manager, told Ashley and Moger 

that the audience turnout, despite 65 mlleper-hour 

hui-ricane winds and accompanying 

rains, was record-shattering. In a 

gracious gesture, Ashley had flowers sent to 

a teenage girl who inadvertently crashed 

against a window pane of the Shipyard 

patio. 

Initial key-city attendance figures for 

"Beach Party" have convinced Nicholson 

and Arkoff that a sequel is in order. Costars 

Frankie Avalon, Annette Punicello 

and Ashley start filming in mid-September. 

f^ £ ^ HAVEN 

pauI Kennedy, stage manager at the Stanley 

Warner Garde, New London, and 

his wife Stephanie marked their 24th wedding 

anniversary. 

Three New Britainites—Ronnie Szepanski, 

17, an usher at the SW Strand, and 

his' pals, Ralph D'Agostino, 18, and Andrew 

Kulig, 16—have "cut" their first recording, 

"Majestic Rock." The three are known 

as The Majesties. 

Fasick Sets Up 'V.I.P.s' 

NEW HAVEN — Karl Fasick, regional 

field exploitation man for MGM, has 

covered key Connecticut newspapers ahead 

of the September 24 saturation opening 

for "The V.I.P.s." 

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Boston 2nd National 

Attains Major Status 

BOSTON—Second National Pictures, distributors 

in the New England area, headed 

by Mike Segal aiid Sam Richmond, has attained 

the role of a major film company. 

Representing the motion picture product 

of the libi-ary from MGM. Medallion Pictures. 

Crown International, United Producers. 

Hansen and others, their bookings 

cover every first-run key city in the area. 

Besides being booked in New London, 

New Haven. Bridgeport and Stamford. 

Conn.. September 4. their films are being 

played in five first-run theatres, including 

Loew's Poll. Later this month, they will 

have a ten-theatre run in the Boston 

area, as well as in three theatres in Providence, 

two in Springfield and two in 

WorcTPster. 

Also this month. Second National's films 

are booked in Portland, Lcwiston, Augusta 

and Bangor, Me. In Vermont, they are 

booked in Burlington and Montpelier: in 

New Hampshire, in Manchester, Nashua 

and Portsmouth. 

Second National has an imposing record 

for key city bookings and Segal and Richmond 

are being complimented on doing an 

excellent job in a highly competitive industry 

wherein many have risen or fallen 

on the record of their integrity. 

SPRINGFIELD 

Camuel Grant, owner of the Memorial 

Avenue Drive-In, conducted regular 

performances the other night despite slashing 

of speaker cords on 125 stalls by vandals 

earlier in the day. Unknown visitors 

also smashed a railing in front of the projection 

booth and pulled down several 

overhead lights. 

38.8% of Shopping Dollar 

To Downtown Springfield 

SPRINGFIELD — A study of shopping 

habits and attitudes in the Springfield- 

Chicopee-Holyoke area shows that downtown 

Springfield received 38.8 per cent of 

the shopper's dollar last April, the central 

business district task force of the joint civic 

agencies reported last week. 

Results of the continuing study will serve 

as a basis for a program to revitalize downtown 

Springfield commerce. 

TV Chore to 

From vVe%tcrn Edrtpon 

Mike O'Herlihy 

HOLLYWOO D— Michael 

O'Herlihy. 

brother of actor Dan O'Herlihy. has been 

signed for his first directorial chores at 

MGM. He will take over the reins of the 

tenth epLsode of MGM-TV's full-hour Mr. 

Novak dramatic show. 

Study Great Barrington 

As Possible Airer Site 

GREAT BARRINGTON. MASS. — The 

Courier reports that two former Pittsfield 

theatremen have indicated to local 

selectmen that a corporation may be 

formed and a 350-400-car drive-in theatre 

built here. 

The men are Robert Sharby, formerly of 

the Berkshire Drive-In, and Horace Decelles, 

formerly with the Capitol Theatre, 

both in Pittsfield. The Courier said that 

they were assured by the selectmen that 

both sites they are considering are zoned 

for business and "all necessary permits 

would be available." 

Sites under consideration for the drivein 

are north of town on the Stockbridge 

road and south of the business district on 

South Main street. 

VERMONT 

H benefit show with all proceeds earmarked 

for the Burlington Boys Club, 

was held at the Mountain View Drive-In in 

Winooski on the night of August 29. The 

admission price for the show, featiu-ing 

"The Five Pennies" and "The Bridges at 

Toko-Ri." was one dollar per car. 

Vermont's theatre operators began facing 

competition again from night horse 

racing. August 29. when the new Green 

Mountain Park in Pow'nal was to begin its 

second meet of the season. Vincent J. Bartimo. 

general manager of the track, announced 

plans for continuance of the night 

racing to which the track turned when 

patronage at the initial daytime races was 

considerably less than had been anticipated. 

The night operation has reportedly 

proved highly successful. 

Etaix' 'The Suitor' Set 

For Beekman Theatre 

From Eoblern Edition 

NEW YORK—"The Suitor" (Le Soupiranti 

. a French comedy written and directed 

by Pierre Etaix. who recently won an Academy 

Award for writing, directing and 

starring in the short. "Happy Birthday." 

will open in early fall at the Beekman Theatre, 

following the current "Murder at the 

Gallop." The picture is being handled by 

George Roth, president of Atlantic Pictures, 

for the distributor, Wilshire International. 

New Producing Company 


HOLLYWOOD— Lojeare Productions, new 

company headed by Bradley E. Burton with 

headquarters at 1600 Broadway, plans to 

make and distribute a minimum of quahty 

exploitation features in the coming year. 

" 

"Sin In the Suburbs has been finished, with 

three other screenplays in work, according to 

Bui'ton. 

MAINE 

TJans Conreid, the movie and television 

star, was costarred with Irene Hervey 

when the comedy. "Take Her. She's Mine," 

was staged at the Ogunquit Playhouse. 

Maine's own film star. Phyllis Thaxter. appeared 

in the Broadway production . . . 

Another screen celebrity appearing in 

Maine was the silent movie favorite. Gloria 

Swanson. w'ho was starred in a new comedy. 

"Just for Tonight. " at the Kennebunkport 

Playhouse. This play was written by Harold 

J. Kennedy, who played a leading role in 

the Kennebunkport production. 

Many friends in the movie theatre business 

were saddened by the recent death of 

John P. Toomey. 67. night editor of the 

Lewiston Daily Sun for more than 40 

years. He had been engaged in newspaper 

work for nearly half a century and was a 

former president of the Maine Associated 

Press Editors Ass'n. Gov. John H. Reed 

paid tribute to him as "a great newspaperman." 

Bates College in Lew'iston has reported 

that friends of the late George W. Lane jr., 

who was once fired as a movie theatre employe 

and rose to become head of a New 

England circuit, have made contributions 

to a scholarship fund established in his 

honor there in 1955. Lane, longtime treasurer 

and trustee of the college, died several 

months ago. In announcing the gifts. Dr. 

Charles F. Phillips, president of the college, 

said: "Mr. Lane anonymously aided 

many needy students over the years. These 

memorial gifts, therefore, serve as a fitting 

tribute to his interest and generosity." 

Christmas Opening Target 

For New Warwick Theatre 

WARWICK. R. 

I.—Mayor Hobbs turned 

the first shovel of earth in the official 

groundbreaking for this city's first motion 

picture theatre. Mr. and Mrs. Ira Miller 

of Long Island w'ere on hand for the ceremony 

as representatives of the interests 

building the theati-e. 

To be located on Post road in the Pilgram 

Park section, the new entertainment 

center should be ready for Warwick 

residents to enjoy by the end of the year. 

Columbia Acquires Rights 

To Short, 'The Critic' 


NEW YORK — Worldwide 

distribution 

rights to "The Critic." a .short subject produced 

by Ernest Pintoff and Mel Brooks, 

has been acquired by Columbia Pictures. 

The four-minute subject Is a spoof on art 

films and the audiences that attend them. 

"The Critic" has been shown at the 

Cannes Film Festival and Is regarded by 

some as a contender for an Academy Award 

in the short subjects category. 

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NE-2 BOXOFFICE September 9, 1963

HARTFORD 

gill Montgomery, with Lockwood & Gordon's 

Hartford operations for the past 

two years, most recently as director of 

special services at the Cinerama Theatre, 

has been named resident manager of the 

first-run Cine Webb succeeding Charles 

Shaw, resigned. Carroll J. Lawler, former 

Massachusetts exhibitor and former general 

manager of the Hartford circuit, replaces 

Montgomery at the Cinerama Theatre. 

About $100,000 will be used to boost exports 

from metropolitan Hartford by 10 

per cent in the next three years, adding 

several hundred more jobs than might 

normally be expected to develop. The 

Greater Hartford Chamber of Commerce is 

raising $50,000, the balance coming from 

the U.S. small business administration and 

other sources. 

Doug- Amos, Lockwood & Gordon general 

manager, slated a "birthday" party 

September 5 at the Cine Webb to mark the 

start of the third month's run of UA's 

"Irma La Douce." He invited press and 

other opinion-makers for slices of cake. 

Fred Koontz III, Lockwood & Gordon's 

Waterfront Drive-In, conducted a "Miss 

Beach Party" beauty competition in conjunction 

with his opening of American 

International's "Beach Party." Judges included 

John Ashley of the film's cast. Cooperative 

merchants provided a whopping 

quantity of gifts for the lucky lovely. 

An All-Star Festival was held at the 

Stanley Cuddy-operated Strand, Winsted, 

August 27 for benefit of the Jimmy Fund 

(Children's Cancer Research Foundation) 

. . . Alfred Alperin, Meadows Drive-In, 

distributed schoolbook covers to teenagers 

attending the opening performance of 

"Beach Party." 

Sachson and Schneider 

Join Medallion Pictures 


NEW YORK—Arthur Sachson has joined 

Medallion Pictures as vice-president and 

general sales manager and Samuel 

Schneider has acquired a stock interest in 

the company and will become a member of 

the board. 

Both Sachson and Schneider formerly 

were executives of Warner Bros., Sachson 

as sales manager and Schneider a vicepresident 

and director. Sachson also was 

sales manager of Samuel Goldwyn Productions. 

Ben Schrift, Medallion president, said 

that with Sachson and Schneider joining 

the firm, the company had set plans for 

the expansion of its theatrical distribution, 

plarming on 12 pictures a year. 

Meanwhile, George Waldman, independent 

distributor, has acquired Medallion's 

eight current releases for the New 

York, Albany and Buffalo territories. 

A Parachutist Plaque to Ford 


HOLLYWOOD—Glenn Ford was presented 

a special commendation by the 

Chuting Stars, U.S. Navy aerial parachute 

demonsti-ation group, on the MGM set of 

"Company of Cowards." The plaque commemorated 

Ford's narration of a public 

infonnation film for the parachutists, 

headquartered at the Naval air station in 

Pensacola, Pla. 

Mike Adornos Problem Is 

to Regain 

Patrons Who Have Moved to Suburbs 

By ALLEN M. WIDEM 

MIDDLETOWN, CONN. — Assiduously 

applying himself to the varied and sundry 

tasks of medium-sized Connecticut city exhibition, 

second-generation industry executive 

Mike Adorno cites certain promises and 

obvious disadvantages of theatre operations 

in 1963. 

For one thing, as general manager of 

the Middletown-based M&D Theatres, 

family-owned-and-operated interests, Mike 

finds that suburban living is as popular in 

Middletown's metropolitan area as it is 

elsewhere in the United States. The exodus 

to city subui-bs, pronounced along the Atlantic 

seaboard, has meant an aggressive, 

imaginative advertising approach be 

brought into forceful play to cultivate 

lagging attendance. 

REGULAR ATTENDANCE IS KEY 

Adorno, whose primary concern these 

days is the first-run Palace, located on 

Middletown's Main street, remembers his 

late dad Sal Adorno sr.'s admonition, "Get 

the people into the regular habit of going 

to the movies. This is your business and 

the only way you're going to build it is 

through more attendance." 

Sal Adorno sr., an industry pioneer, 

passed on several years ago, but his lessons 

in local-level exhibition have been 

absorbed and carried on by sons Mike of 

M&D and Sal jr., who owns and operates 

the suburban Middletown Drive-In. Another 

son, Joseph A. Adorno, former state 

treasurer of Connecticut, and long active 

in state Republican circles, is counsel for 

M&D. 

The Palace's most promising performance 

pattern lies in the fact that an audience 

has grown to maturity and then passed 

on the habit of "going to the Palace" to 

its younger generation. The idea of the 

Palace assuming status and stature as a 

family-gathering point has long been inculcated 

in Middletown entertainment 

planning. 

ADMITS SENIORS FREE 

A tradition in Adorno family conclaves 

is extending a free admission gesture to 

all members of the Middletown High School 

graduating class in June. This is accompanied 

by hoopla generated through cooperative 

merchants, all geared to remind 

the graduates of the Palace quality attractions. 

Mike Adorno, cognizant of the Adorno 

name as motion picture exhibition pacesetter 

here, has maintained the high school 

tradition and also continued his dad's 

idea of "Penny Matinees," under which a 

youngster is extended the invitation of 

viewing a double-feature program, plus 

cartoons and novelties, and then given a 

trinket or souvenir, all for the handsome 

price of one cent. On occasion, a companion 

idea is set forth—a youngster may 

bring a friend for a penny and be admitted 

himself. 

Mike is aware of the fact that these 

"penny" showings do not pay for themselves. 

At the same time, he proudly points 

to the audience-building potential inherent 

in the plan, citing the favorable comment 

time and again years later by a youngster 

first introduced to the world of motion 

pictures through a "Penny Matinee." 

Mike Adorno, modest, unassuming, is 

active in organization work, mostly in 

charitable endeavors, the work not so 

much designed to remind other participants 

of the Palace Theatre as an entertainment 

center as to strongly assert the dignity and 

diligence of exhibitors in comirûnity endeavors. 

Institutional advertising, not so surprisingly, 

is part-and-parcel of the Adorno 

promotion, the thinking here contending 

that the showman who plugs his industry 

is also pushing his own theatre. 

A recent ad asserted, "It's Been Quite a 

Summer! At the Palace—Every Seat a 

Cool Retreat!—But Look What's Still to 

Come— 'Bye Bye Birdie,' "Come Blow Your 

Horn,' 'A Gathering of Eagles,' 'The Nutty 

Professor,' 'The Great Escape,' 'Savage 

Sam' and 'The Thrill of It All'!" 

COMMUNITY OF 30,000 

Middletown, a thriving community of 

30,000, contains only two active theatres 

at the moment—the Adorno Palace and the 

nearby Saraceno Capitol. In years past, 

twice that number of theatres flourished in 

downtown Middletown. The slack, if such 

be the phrase, has been taken up by 

newly constructed drive-in theatres on 

the commuting fringes. 

But—and a most pronounced point, 

this—since one can't simply move a hardtop 

theatre out to the suburbs, the trickof-the-day 

is to convince patrons, of longstanding 

or newly discovered status, that 

it's worthwhile to di-ive downtown for 

motion picture respite and relaxation. The 

Adorno approach, subtle, sentimental, yet 

basically market-wise and mobile, is doing 

a lot of convincing at midpoint 1963! 

Screen Directors Int'l Guild 

Puts Edmonds in New Post 

From Easiern Edition 

NEW YORK—Robert Edmonds, business 

representative of the Screen Directors International 

Guild for the last three years, 

has been named executive secretary of 

the SDIG. He succeeds George L. George, 

who resigned to become administrator of 

the SDIG Trust Fund. 

Edmonds has been in the film industry 

for more than 20 years as a director, producer, 

writer, cinematographer and editor 

and is the recipient of an Edinburgh Film 

Festival Award. 

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BOXOFFICE September 9, 1963 NE-3

COUEGE 

IS BUSINESS' 

BEST 

FRIEND 

Business employs almost half of 

the product of colleges—the college 

graduate. Business management is 

largely composed of college graduates. 

Business concerns benefit extensively 

from the research colleges 

engage in. Business owes college a 

great debt. 

Higher education is facing during the 

next decade greatly enlarged .student 

enrollment.'!, the problems of an explosion 

of knowledge, and the need 

to meet ever growing demands for 

ever better educated men and women. 

These problems involve vastly increased 

co.sUs which cannot be met 

out of present income. 

The operating cost of higher education 

today is over four and a half 

billion dollars a year and will at least 

double in this decade. 

Business and industry, as major beneficiaries 

of American higher education, 

must recognize a responsibility 

to contribute their fair share. 

American business corporations produce 

much of the nation's wealth. 

They have enormous power for good. 

We believe they can exerci.se it in a 

meaningful way as many do now — 

by providing voluntary support for 

colleges and universities of their 

choice. 

These conclusions, and the following 

statement of conviction, were 

outcomes of a recent conference of 

business leaders sponsored in New 

York by the Council for Financial 

Aid to Education, Inc. 

''...,.• 

\ -7--„.„„ •m *r>

New Queensway Airer 

Is Opened at Ottawa 

OTTAWA—The new Queensway Drivein, 

constructed at the junction of Queensway 

and Highway 17 east of this capital 

city, was opened by Odeon Theatres Wednesday 

night, August 28, with "The Thrill 

of It All" on the screen. 

The airer is under the management of 

Ed Burrows, manager of the local Elmdale. 

Robert E. Maynard, who operates the 

downtown Somerset, has been active in 

construction of the new airer. He said incar 

heaters will be added later in the fall 

and the Queensway will remain open until 

December. 

The new ozoner has a capacity of 800 

cars on a 17-acre site; the concession building 

covers 6,820 square feet with a 79- 

foot counter and heated by electricity; 

there is a four-lane entrance, and a high 

steel fence surrounds the drive-in area 

for wind protection. 

The contracting firms included Doran 

Construction Co., J. C. Knight Con. Co., 

and G. T. Greene, Ltd., all of Ottawa, and 

Concession Equipment Co., 85 Duke St., 

Toronto 19, and Allscope Electric Co., 203 

Bridgland, Toronto 19. 

Odeon Circuit Adds 

9 New Operations 

TORONTO—Each week for three summer 

weeks a new theatre was added to the 96 

theatres of Odeon Theatres of Canada. On 

August 22, the Don Mills Theatre in 

metropolitan Toronto joined the Canadian 

circuit. This was followed on August 29 by 

the opening of the 800-car Odeon Queensway 

Drive-In at Ottawa, and later by the 

launching of the new 1,000-car Odeon 

Drive-In in Winnipeg. 

This brings to eight the number of new 

theatres added by the company in the last 

nine months, two of these being regular 

theatres, and six drive-ins. Three of The 

latter are new establishments, built at an 

average cost of $500,000. The others, the 

Odeon Dufferin Drive-In in suburban Toronto, 

the North Bay Drive-In, and the 

New Westminster in British Columbia 

were taken over from their previous independent 

owners. 

In addition, the company has undertaken 

an extensive renovation program for 

its existing theatres. Theatres as far apart 

as the Odeon Casino in Halifax and the 

Odeon Theatre in Vancouver, have been 

stripped to the bare walls, refurnished and 

re-equipped in the biggest modernizing 

project undertaken in the last decade. 

New Publicists 818 Board 


HOLLYWOOD—The new executive board 

elected by the Publicist Ass'n local 818 includes 

Bob Morgan, Jack Nicholas, Ben 

Hartigan, Chuck Painter, Don Prince, Rose 

Zimanich, Bob Suhosky, Mort Lickter, 

Howard McClay, Don Boutyette, Blake Chatfield, 

Sam Honigberg, Vance King, Dave 

Martin, Florence Morin, Henri Bollinger, 

Anne Wolfe, Dick Carter, Jim Sarno. Board 

members from CBS and National Screen 

Service will be elected by their units shortly, 

Moses said. 

WB's "Youngblood Hawke" stars James 

Pranciscus, Suzanne Pleshette and Genevieve 

Page. 

Longtime Art Pictures 

Advocate Is 

Confident of Patron Reawakening 

MONTREAL—John E. Charron, one of 

the two managers of the smart Cinema 

Place Ville Marie in 

the huge office building 

and shopping 

center complex built 

here by the famous 

Webb & Knapp interests, 

likes his work. 

In a review of his 

career, he remarked 

he still feels "there's 

no business like show 

business" as keenly as 

he did back in 1935 

John E. Charron when he became a 

parttime usher at the 

Princess in Ottawa, his native city. 

The Place Ville Marie Theatre plays 

selected or art type films. 

In a couple of years, he joined the staff 

of Lloyd M. Mills when he took over as 

manager of the Elgin Theatre, opened by 

20th Century Theatres. Mills, who now 

lives in Framingham, Mass., took an interest 

in the young staffer and schooled him 

in the duties of exhibition, nursing him 

along from usher to doorman, from head 

usher to captain and finally to assistant 

manager. Then young Charron was introduced 

to the art and routines of advertising, 

exploitation and promotion. 

DREAMED UP BALLYHOOS 

"I walked many miles as a ballyhooer to 

promote patron curiosity," he relates, 

"sometimes disguised as a clown or a king 

—anything we could dream up to attract 

people to the theatre. These publicity 

stunts were carried out in the daytime, and 

at night I was at the theatre covering my 

shift as doorman or assistant, whatever 

was on schedule. 

"With the outbreak of the war, I joined 

the Canadian Army and after five and a 

half years of service, I was discharged and 

located in Toronto where 20th-Centm-y 

spotted me at the old Oriole, a neighborhood 

action house, which we later remodeled 

and renovated and reopened as 

the International Cinema, Canada's first 

art house, 'Home of the Unusual.' I weis 

manager then and Yvonne Taylor was the 

director. 

JOINED RANK'S CIRCUIT 

"In 1947, I urged Nat Taylor, president 

and owner of 20th Centui-y Theatres, to 

open an art house in Montreal; but at that 

time he couldn't see the possibilities, so I 

resigned Twinex and joined Arthur Rank's 

Odeon Theatres of Canada. The late Clare 

Appel, then general manager of Odeon, sent 

me to Montreal with a prospect of management 

of the Champlain Theatre, then 

being buOt. 

"With Odeon in Montreal, I acted as comanager 

and handled the newspaper advertising 

until the Champlain was opened. 

However, Art Bahen got the Champlain 

assignment and I received the Kent in 

Notre-Dame-de-Grace. I was always keen 

on operating an art house in Montreal but 

the Odeon supervisor at that time, Gordon 

Dann, could not visualize the possibilities 

of such a policy, so after the opening of 

Laurence Olivier's 'Hamlet' at the Kent I 

resigned from the business. This was late 

in 1948. 

"After spending eight months in Veterans 

Hospital due to war disability, in 1949 

I joined the Canadian Immigration Service, 

where I remained 11 years. In May 1960 

I purchased the old La Riviera Hotel near 

St. Johns, Que., and lost my sh;>t in one 

season. 

"I came back to Montreal broke. I had 

various offers. Ben Garson tried to interest 

me for his Seville Theatre venture, and 

Art Bahen, now supervisor of Odeon in 

Quebec, asked me why I didn't come back 

to the business. 

"I finally smartened up and applied to 

United Amusement Con?, as a theatre 

manager. Unfortunately there were no 

openings. Then I decided to apply as assistant. 

Actually I would have come back 

as an usher or night watchman, just to 

be back. 

"George Destounis, executive vice-president 

of United Amusement sent me to 

Cinema Place Ville Marie as assistant. That 

was in January. After a short time I was 

sent to the Monkland Theatre. From there 

I was relief manager at the Fi'ancais for 

several weeks, and also relieved at the Kent 

and Lucerne, with the Monkland as my 

base. Early in May, I was asked to return 

to the Cinema Place Ville Marie, to comanage 

with Mr. Vezino who recently took 

a one month's vacation." 

The show business is great business just 

like in the "good old days," Charron says. 

"A though TV has crimped our style somewhat, 

persistent, applied promotion, combined 

with good management will reawaken 

the public and bring back 

patronage." 

Reade Acquires 'Liar' 


NEW YORK — Walter Reade-Sterling, 

Inc., has acquired "Billy Liar," the official 

British entry in the 1963 Venice Film Festival, 

for distribution in the western 

hemisphere. It will have its American premiere 

in New York in the fall. 

Summer Classics Continue 

TORONTO—A Summer Classic Festival 

continued at the International Cinema 

with the double bill of "Harp of Burma" and 

"Battle of the Sexes." Both studios of the 

Little Cinema secured a second week with 

"Hud" on one side and the dual "Seven 

Samurai" and "Lost Horizon" on the other. 

"Peace to the Newcomer" from Russia got 

a third week at the New Yorker while the 

Savoy featured "The Old Dark House" 

with "13 Frightened Girls." 

ENDLESS 

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S«v« Corbon Coflt 

L »mf i»i*iitr« S«rvica 

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. . The 

written 

was 

MONTREAL 

The Quebec Picture Pioneers' tonlh annual 

Bolf tournament at the Wentworth 

Country Club was the most successful 

ever held. One hundred golfers participated 

and 155 members and friends attended 

the dinner following the day's activities. 

Ten guest trophies, ten industry 

trophies, five Pioneer trophies and one 

media trophy were distributed. At the dinner 

a great number of prizes were distributed 

along with 60 attendance prizes 

. . . Ovila Cote. United Amusement representative 

in Quebec City, attended the 

Picture Pioneers golf with his two sons 

and both won trophies. Eddie 'White. 

booker at Warner Bros., won the $400 

top prize. Eight other prizes of $50 each 

and eight prizes of $25 each were also 

drawn. 

Bob Myers, Toronto. Warner Bros, sales 

manager, was at the local office to confer 

with Archie Cohen . . . Bill Wood, assistant 

at the Capitol Theatre, was in Doctors 

Hospital . . . Gordon Lightstone. 20th-Fox 

manager, returned to his desk after a few- 

. . . 

weeks at home recuperating from illness 

Jacques Besse of the religious order 

of Les Clercs de St. Viateur. son of Armand 

Besse of Best Theatre Supply, was 

reported resting comfortably at Hotel Dieu 

Hospital at St. Jerome. Jacques suffered 

a skull fracture in an accident at the summer 

camp of his religious congregation. 

. . . 

. . 

Andre Caron, head booker at Columbia, 

has resigned. He is being replaced by Claude 

Male, formerly by Cine-France for over a 

year and a half Mrs. Duquette of the 

revising department of Cine France Film. 

Albert Desbiens. salesman for 

was ill . . . 

Empire-Universal, has returned from an 

annual vacation spent with his wife at 

Atlantic City . Claudette Lapointe, booker 

at E-U in the 16mm department, wrote 

colleagues from Atlantic City where he was 

holidaying . York Theatre reported 

large crowds to see "The Miracle of White 

Stallions," while the Strand Theatre did 

very well with "The Seducers." 

Paul Trhan of the Ideal Theatre at 

Notre Dame du Herd, and Mr. and Mrs. 

Lionel Cloutier of the 'Vimy Cinema, Ferme 

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. . . Neuve, were on Filmrow The joint 

campaign for the Jewish Appeal. United 

Israel Appeal and the Rescue and Survival 

Fund will take its story to the public via 

a 15-minute film. "The Work of Thy 

Hands. " and produced by Montrealers. 

It depicts the health, welfare, 

recreational and eduactional services financed 

by the campaign. The script was 

written by Charlotte Bronstein; the producer-director 

was Tolly Reviv. Benoit Jobin 

was cameraman and Roger Lapointe. 

production manager. The documentary was 

narrated by Hal Stubbs. Seventy showings 

of the film have already been scheduled 

and consideration is now being given to 

the preparation of prints for screening in 

local motion picture theatres. 

Douglas Rosen Stricken 

At 63; Burial in Winnipeg 

TORONTO—Douglas V. Rosen, 63, general 

manager of Beaver Productions, died 

of a heart attack at the Anndore Hotel 

W'here he was residing. 

Born in Brandon, Man., he came into 

the industry through Empire-Universal in 

Winnipeg and in 1942 joined United Ai'tists 

as branch manager in the latter city. In 

1945 he was transferred to Toronto as 

branch manager. In 1950. when IFD returned 

to prominence in the distribution 

field, N. A. Taylor, its president, induced 

Rosen to become its general manager. 

When N. A. Taylor Associates took over 

the Allied Artists franchise in 1954 in Canada 

he became general manager of that 

company also. Appointment as managing 

director of IFD and AA followed in February 

1962, and a reshuffling of the top 

executives of N. A. Taylor Associates last 

May found him heading Beaver Productions. 

A member of 

the Canadian Picture Pioneers. 

Rosen served as film cochairman of 

the United Jewish Appeal in 1948. in which 

year he was also elected to the crew of the 

Variety Club. 

Surviving are his wife Eleanor, and a 

daughter, Mrs. Ben Park of New 'York. 

Interment took place in Winnipeg in the 

Rosen family plot. Rosen, known commonly 

as "Doug." enjoyed much popularity in the 

Canadian industry, where he was known for 

his wit and humor. Until recent years he 

frequently acted as toastmaster at dinners 

in the trade. 

Donald McConville to Head 

Royal Films International 

From Eoitcrn Edition 

NEW YORK — Donald McConville, in 

charge of Columbia Pictures' Spanish language 

and 16mm nonthcatrical product, 

has been appointed head of Royal Films 

International, which handles the marketing 

of specialized art films. 

Harry Abramson, sales manager of 16mm 

non-theatrical product for Columbia, will 

.serve as sales manager of Royal, which is a 

Columbia subsidiary. 

Among the films planned by Royal for 

early relca.se are "Reach for Glory." "The 

Reluctant Saint," "I Love, You Love," 

"Modcrato Cantabile," "The Steppe." 

"Senlllta." "Hunchback of Rome," "Red 

Lips" and "Love Tahiti Style." 

Two New Films Lead 

Toronto First Runs 

TORONTO—Two major theatres moved 

into September with new attractions with 

encouraging results, these films being 

"Donovan's Reef" at the Imperial and "Of 

Love and Desire" at the Hollywood. "Cleopatra" 

continued the top grosser in its 

tenth week at the University and practically 

all other holdovers had fair gains, thanks 

to the return home of summer vacationers. 

"The Leopard " getting play as the 

next attraction at the Hyland, where "The 

L-Shaped Room" was rounding out its 

seventh week. 


Carlton—The Great Escape (UA), 9th wk 110 

Eglinton— How the West Wo$ Won (MGM- 

Cincroma), 23rd wk 100 

Hollywood—of Love ond Desire :20th-Fox) 115 

Hyland—The L-Shopcd Room (Col), 7th wk 100 

Imperial— Donovan's Reef (Para) 115 

Loews—The Thrill of It All (Univ), 5fh wk 105 

Tivoli— Mutiny on the Bounty (MGM), 4th wk. ..105 

Towne— Sparrows Can't Sing (IFD), 3rd wk 105 

University— Clcopotro 20th-Fox), 10th wk 140 

Uptown— Irma Lo Douce ;UA), 7th wk 105 

Returning 'Vacationers 

Boost 

Attendance in Montreal 

MONTREAL—Return of a great number 

of Montrealers from country points to the 

city, along with a still goodly number of 

American tourists, made for a profitable 

week for leading theatres here. The programming 

continued good, with such leading 

vehicles as "Cleopatra" at the Alouette. 

the durable "How the West Was Won" at 

the Imperial and "Lawrence of Arabia" at 

the Seville. 

Alouette— Cleopotro :20th-FoxJ, 10th wk Excellent 

Avenue—This Sporting Life ((tont'l) Good 

Capitol—Summer Magic (BV), 2nd wk Good 

Cinema Place Ville Mane—S'/j (5R), 4th wk. Excellent 

Dorval (Red Room)— Freud (Univ) Good 

Dorvol (Salle Doreel—Divorce— itolian Styla 

(SR), 2nd wk Good 

Imperial— How the West Wo$ Won (MGM- 

Cineramo), 22nd wk Good 

Kent— Divorce— Italion Style (SR), 2nd wk Good 

Loews—Come Blow Your Horn (Poro), 

2nd wk 

Excellent 

Palace—The List of Adrian Messenger 

(Univ), 2nd wk Good 

Seville— Lowrence of Arabia [Col), 23rd wk. Excellent 

Wcstmount— In the Cool of the Day (M(jM) . . . .Good 

Promising Vancouver Week 

Spoiled by Heat Wave 

VANCOUVER—What started out to be a 

better-than-average week was slowed down 

by a record heat wave. The heat, of course, 

strengthened the appeal of beaches, swimming 

pools and amusement parks, the theatres' 

strongest competition. The hardticket 

shows. "How the West Was Won," 

"Cleopatra" and "Law-rence of Arabia." 

held their own. as did "The Wrong Arm of 

and "The L-Shapcd Room. 

" 

the Law 

Capitol—Come Blow Your Horn (Poro) Fair 

Dominion— Flipper (MGMl; Cottle King (MGM) . .Good 

Odcon— Lawrence of Arobia (Col), 24th wk Good 

Orphcum— Summer Magic (BV) AverOQe 

Park— The L-Shapcd Room (Col), 3rd wk Good 

Stanley— Cleopatra (20th Fox), 5th wk Good 

Strond— How the West Was Won (MGM- 

Cineromo), 22ivl wk Good 

Studio—The Wrong Arm of the Low (IFD), 12th wk. Good 

Vorsity—The Gome of Love (SR) Averofle 

Vogue—Call Mc Bwono (UA) Moderot* 

AIP Australian Deal 

from Eajicrn Edition 

NEW YORK—Blake Films of Australia 

and New Zealand will distribute American- 

International product in those countries 

under an agreement concluded with Samuel 

L. Seldelman, vice-president in charge 

" 

of foreign distribution. "Beach Party and 

"The Young Racers" will be the first two 

pictures to be released under the pact. 

E-2 BOXOFFICE :: September 9. 1963

TORONTO 

T J. Fitzsibbons, dean of the Canadian 

film industry who is chairman of the 

Famous Players board, was congratulated 

on his 73rd birthday August 27 . . . The 

Odeon Palace in nearby Hamilton was the 

scene of unscheduled di'ama when cashier 

Mrs. Ida Tipper and doorman Harry 

Brown were robbed of $590 by a gunman 

as they proceeded from the kiosk to the 

theatre office. Police and bystanders gave 

chase to the bandit, captured him and 

recovered the cash. Mrs. Tipper suffered 

an injured hand in a tussle with the robber. 

The Variety Villagre Vocational School 

benefitted substantially from the golf toui-nament 

held at Richmond Hill Golf Club in 

which Robert Goulet, grandstand headliner 

at the Canadian National Exhibition, teed 

off with local celebrities. Goulet's caddy 

was Carole Goss, Miss Toronto of 1963, 

and pretty models served as caddies for 

other players. 

Barry Allen, prominent exhibitor here, 

has been nominated Liberal candidate in 

the Toronto Riverdale riding for the Ontario 

general elections to be held September 

25. The nominating convention in Player 

Hall was enlivened by the presence of two 

of the Three Stooges, in Toronto for an 

engagement ... In its 1963 expansion 

program, Odeon Theatres has acquired 

five drive-ins across the country, including 

one to open shortly at Winnipeg. In 

Toronto the Don Mills Theatre has joined 

the Odeon circuit. Improvements have been 

made in other units, including the Palace 

and Capitol in Hamilton where new sound 

systems were installed recently. Incidentally, 

Brian Linehan has been added to the 

advertising and publicity staff at Toronto 

head office. 

. 

The municipal council of suburban 

Scarboro declined to permit Sunday operation 

of the Scarboro Drive-In on the ground 

that it is not located in a commercial 

zone . . Eight Famous Players and affiliated 

neighborhood units in Toronto had 

one matinee performance last week of a 

horror stage and screen show at 90 cents 

for adults and 50 cents for children. 

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Alex Simpson Entered 

Shows After Boer War 

WINNIPEG—Alex Simpson, show busi- 

came 

ness veteran who died here recently 

to Winnipeg after the Boer war and had 

intended to go on to San Francisco. An 

engineer, he was asked to help redesign 

•'Ben-Hur" so that the chariot race could 

fit into the arena in Winnipeg. That took 

him into show business and at one time he 

was the theatre inspector for Winnipeg, 

drafting the building and safety code under 

which Manitoba theatres now operate. He 

was retired at 65. and during and after 

World War II, working for defense construction, 

he helped build what is now 

known as the Dew Line in the Arctic. He 

was almost 80 when he left that job. 

At one time five of his children were in 

show business with him. Russ was with 

Paramount, Norman with Universal at the 

Lyceum Theatre and Jim with Famous 

Players at the Capitol. Margaret was at the 

Auditorium and Irene at the Gaiety. "Mother 

stayed home to make midnight meals 

and referee show business arguments," recalls 

Russ, formerly Toronto manager for Paramount 

and now operator of Avalon Farms 

in Sidney, B.C. "Dad and I had the most 

experience in legitimate and vaudeville and 

the younger element were strictly children 

of the flickers." Norman is now the St. 

John manager for Paramount. 

Alex Simpson had a long career in show 

business—legitimate, vaudeville, stock, 

roadshows—as a government official, stage 

manager and lATSE representive. 

Art Films Theatre 

Opening in Victoria 

VICTORIA—A Victoria theatre will show 

exclusively foreign films—and will show 

them soon after they arrive in Canada 

under a contract signed with a Toronto 

organization. B. A. Nixon, owner of the 

Fox Theatre on Quadi-a near Hillside, has 

signed a five-year contract with the International 

Cinema Guild of Toronto, 

which controls some 75 per cent of the foreign 

art films that come to Canada and 

can usually arrange to rent the others. 

The contract took effect at the beginning 

of September, when the Fox started 

its new film program with the British 

comedy, "The Wrong Arm of the Law," 

starring Peter Sellers. Planned for this fall 

is a three or fom--week Ingmar Bergman 

festival, during which every film ever made 

by the Swedish film director will be shown. 

The theatre also plans festivals showing 

the works of the Italian director of "La 

Dolce Vita," Federico Fellini, and the Indian 

director of the Father Panchali series, 

Satyajit Ray. 

Nixon says the International Cinema 

Guild, which owns a number of art movie 

houses in Toronto and has arrangements 

with houses across Canada, deals directly 

with the European distributors of the films. 

This means, he said the Fox will be showing 

many new foreign films before they 

have been shown in the U.S. 

All foreign-language films will have the 

dialogue in the original language, with English 

subtitles, rather than English dialogue 

dubbed in, he said. 

Under the new contract, Nixon will continue 

to manage the Fox and control what 

films the theatre shows. 

OTT A\N k 

The Linden, owned by Casey Swedlove, 

is celebrating its 16th anniversary 

with a month's series of screen classics, 

which started September 1 with "Pinocchio." 

For initial birthday gifts Swedlove 

had a general matinee admission price of 

16 cents and the same amount for Shopsy 

hot dogs, Honee Orange drinks and popcorn, 

regularly 25 cents ... To tie in with 

the Central Canada Exchange, Len Lamour's 

Star-Top Drive-In scored nicely 

with "State Fair." 

Arrangements have been made for a 

series of stage presentations at Ottawa's 

largest theatre, the FPC Capitol managed 

by Bill Cullum. Among the early bookings 

are the Royal Philharmonic orchestra from 

England, September 30, and the Nat King 

Cole show, October 17 . . . The Nelson, a 

20th Century Theatres unit, has started 

selling tickets ($3 top) for "Cleopatra," 

which opens October 3. The Nelson will be 

one of seven theatres in Canada to show 

this production in 1963. 

"Bye Bye Birdie" finally made it at the 

Elgin, where it had been delayed because 

of a series of holdovers over a period of 

weeks. The Elgin is under the direction of 

Ernie Warren. 

St. John, Agnes Moorehead and Ray 

Jill 

Walston costar in Paramount's "Who's 

Minding the Store?" 

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BOXOFFICE September 9, 1963 Eri

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the path of another car. but were not 

killed. 

Downtown theatres lost two cashiers, 

who resigned to return to school. Clova 

Macraild quit the Dominion to enter business 

college, while Carole Wetten left the 

Capitol to return to the University of 

British Columbia . . . Prank Soltice. former 

theatre owner in this province who now 

manages a theatre in Pctluma. Calif., was 

in town visiting friends. He says the theatre 

business is good in his area. 

Sydney Freeman, Studio manager, returned 

from a vacation . Ackery 

of the Orpheum spent a few days on the 

Island. Relief manager Tommy Backus was 

on the job . the West Was Won" 

was doing the biggest business in the 42- 

year history of the Strand, the FPC house 

where the Cinerama film was in its 22nd 

week. 

Astral Films has applied to the 

Calgary 

. . . 

city council fo' rezoning of a 52-car site 

on the MacLeod trail there to permit construction 

The 

of an 850-car drive-in Vancouver city council voted to consider 

further relaxing of the city's stringent 

Sunday restrictions. At present, lectures, 

military displays, concerts and motion pictures 

are allowed. 

Earl Hayt«r, Park manager, has been 

promoted to district supervisor, with Jimmy 

Moore moving from the Varsity to the Park. 

Don Barnes was transferred from up 

country to the Varsity . provincial 

censor has placed "The L-Shaped Room" 

and "Game of Love" on the Restricted list. 

Russ Simpson, former manager at Toronto 

for Paramount, now owns the Avalon 

Farms near Sidney on Vancouver 

Island near Victoria. Russ' father Alex, 

who was long in the theatre business at 

Winnipeg, died recently. 

Lugosi Family Files Suit 

Over Dracula Toy Rights 


HOLLYWOOD—A suit has been filed 

the Superior Court by Bela George Lugosi, 

son. and Hope Linninger Lusosi. widow, 

against Universal Pictures. The company 

is accused of unlawfully trading upon the 

appearance of the late Bela Lugosi in connection 

with the manufacture and sale of 

so-called Dracula dolls and toys, and they 

ask for declaratory relief and an accounting 

of the profits. The complaint alleges 

that the general public identifies the late 

actor with the fictional character known 

as Dracula. The suit states that Universal 

had not been granted any rights or license 

by plaintiffs. 

BUSINESS OPPORTUNniES 

For Rent or Sale: 24 fully equipped 

Brunswick lanea. well eslablished operaling 

business, choicest location. "LaSalle." 

945 Grcmville Street. Vancouver, B C 

in 

Join the Widening Circle 

Send in your reports fo BOXOFFICE 

on response of patrons fo pictures 

you show. Be one of the many who 

report to— 

THE EXHIBITOR HAS HIS SAY 

A Widely Read Weekly Feature of Special Interest 

Address your letters to Editor. 

"Exhibitor Hcts His Scry," 825 

Van Brunt Blvd.. Kansas City 24. 

Mo. 

{ 

BOXOFFICE 

Al'ways in the Forefront With the Ne'ws 

K-4 BOXOFFICE September 9, 1963

SEPTEMBER 9. 1963 

There's no mistaking what's playing at the Rooseyelt Theatre in Chicago, with the message announced in big 24, 16 and 12-inch 

aluminum letters. The openings on either side of the marquee are each 26 feet long by 14 feet, one-inch high. 

featuring 

f V [arqûee, -qi oLobbu- ana Didplc liplau

Great 

Silvered 

burning 

reflectors are provide 

95 amperes. ideas in projection lighting invariably 

originate at Strong where engineering 

and craftsmanship have now 

produced the greatest lamp ever to bear 

the name— the first to feature everything 

desired by management and 

projectionist alike. 

The 

Series 93,000 

No lamp has ever been so beautiful, so 

crisply sleek outside, and embodied such 

an amazing collection of projection lighting 

advantages. 

AND All DR1VE-\NS 

Tke O0fieol system matthes the 

35nim or TOmrn 

'•"9-1. of corbo°' 

A „n,i. loot ""'tcoifb^'^Xorwi:* 

widfh 1= -he o'l-"- * "'t^r. resef of burner 

«o« arc ima9«' •Y»»*'" 

BIG 18-INCH FIRST SURfACE 

TUf-COlD RtfltCIORS 

light output 

FOR AU INDOOR THEATRES 

WITH SCREENS UP TO 65 FEET 

WITH SCREENS UP TO 120 FEET 

• • 

" "' "• «•"> reel p„ .'I 

"»•

The Futura Comes in 

Three Ratings: 

• F=-Jw»-rLJi=^>xi For economy of operation with 

11mm carbon trim burning at 75 to 105 amperes. 

• • 

• • 

• • 

• F=-Ljnrc_jF^>x ZE with automatic crater positioner for 

13.6 mm carbon trim burning at 120 to 160 amperes. 

• ^"LJTLJF^^x ZE with automatic crater positioner for 

11mm carbon trim burning at 100 to 125 amperes. 

been enqine^^ 

,, you ^// ^'''''' : 

on gei^ 

Reprice 

9 

is without question the 

powerful screen 

is ©q-uipped -w-itli an 

AUTOMATIC CRATER POSITIONER 

wl:iic]n maintains constant a -wliite screen liglnt of 

statole intensity and color, evenly distritoviteci over 

tlie entire screen area. A. single adjustment controls 

tootli feeds and allovrs tailoring of tlie tonming rate 

to the lengtli of reels, permitting more efficient use 

of cartoons. Tlie positive can toe tourned at from V to 

20 inclnes per liour. 

TEEE 

Send Today for BrockuTe 

11 OIT^S" F.A.PIK: .A^^VÊISTTJE • TOLEIDO 

illumination with utmost 

reliability. The standard 

11mm carbon is 

burned 

efficiently at 75-105 

amperes for both 35 and 

70mm projection to 

most economical projection 

arc lamp for providing 

resuit 

in the greatest 

amount of light ever 

delivered per carbon 

dollar. 

ELiEOTFtlO 00FlF>0Fl^TI02Sr 

1. OHIQ

I MODERN 

THBATRB 


o n t n t 

w,fHILE THERE is no question 

that the comfortably furnished and 

beautifully decorated auditorium, with 

high quality sound and screen presentation, 

is the pulsing heart of the theatre, 

it must be remembered that there 

is much that meets the patron's eyes 

and much that must be done to attract 

him to the house before he reaches 

that vital area. 

First in exterior importance is the 

marquee and attraction board which 

should be visible and readable from 

at least a block away. Three-sided 

marquees proclaiming the message in 

as many directions have always been 

the most effective; however, many of 

the newer ones are no longer rectangular 

in shape but are angled in 

pleasing 

designs. 

The old-time, single display case for 

attractions on either side of a center 

boxoffice has given way in recent 

years to an increasing trend to mount 

multiple poster cases on either side of 

the outer lobby and sometimes continuing 

into the inner lobby. This new 

practice was, no doubt, brought about 

by the contemporary designs for boxoffices, 

locating them either at one side 

of the theatre front or at a counter in 

the inner lobby. It certainly makes for 

greater opportunity for showmandising. 

A new kind of traffic-stopper is meeting 

with great success at the Mayfair 

Two 

Theatre in Baltimore (see page 6). 

motion picture projection screens are 

set into the front of the theatre and 

scenes from current or future attractions 

are flashed on it at ten-second 

intervals from projectors hidden in the 

marquee. 

Once inside the theatre, patrons will 

be impressed that they are entering 

upon o completely enjoyable experience 

when they find it attractively 

decorated and appointed with comfortable 

and well-chosen furnishings 

Color, lighting and materials figure 

importantly in creating this impression 

Two Film Screens on Theatre Front 6 

Theotre Staff Rolls Up Sleeves to Update House on 

A Small Budget Ted Conley 7 

Strong Presents the Fufura—New Concept in Lighting Design 9 

Care of Drive Mechanisms in Projectors and 

Soundheads Wesley Trout 12 

Cafeteria Designed for Fast Service 19 

Coca-Cola Unifies Ad Theme for All Media 21 

Larger Cafeteria in New Location 22 

"Flicks and Pub" a Hit With Patrons Joan 5. Pollack 24 

DEPARTMENTS: 

Projection ond Sound 9,12 Readers! Service Bureau 29 

B„*r„,-i,,^«r.t ,;,-o ^Â Advertisers' Index 29 

Kerreshment iervjce and 

Drive-In Theatres 19, 22 About People and Product 30 

New Equipment and Developments 26 

ON THE COVER 

i^ 

The marquee for the Chicago Roosevelt Theatre was fabricated 

and erected by White Way Electric Sign Co.. using twelve rows of 

window-type Wagner glass and frames. The three sizes of letters 

were also manufactured by Wagner Sign Service, Inc. 

I. L. THATCHER, Mdnoglng Editor 

Th« MODERN THEATRE Section of BOXOFFICE n included in ttie firjt mu* o( toch mootn 

Ei^Tonoi or geterol buimeii corr«ponaence mould be oddrcsted to Associoted Publicotiom. 

B25 Von Brunt Blvd., Konioi Citv 24. Mo. Weiltv Trout, Technical Editor; Eottern Repretentotive: 

0. M. Meriereou, 1270 Sixtti Ave., Rockefeller Center. New York 20. N, Y.; 

Centrol Reoretentotivei: Louii Oidier, Jock Brodenck 5809 N. Lincoln, Chicogo 45, III., 

Wniem Rapmenrotlve: Wetttiain, Nowall & Johnson, Inc., N«w York Ufa Bklg., 3801 Waet 

Sixth St.. Lot AngctM 57, Cotlf.

"C0C*-C0L»" «N(> "CCe" «BE OEGISTEPEO T0*0E-M*PH5 wwiCM lOENTIfy ONLY THE POOOUCT OF THE COC*-COL* COMPAN 

A^ \oves ^ _ 

From cup machines, more people (including men) buy 

Coca-Cola than all other brands of soft drinks combined.

i 

TWO FILM SCREENS ON THEATRE FRONT 

ERHAPS ONE of the most beautiful 

and unique theatre fronts In the country 

is to be found now in Baltimore, Md., where 

the Mayfair Theatre was completely transformed 

by JF Theatres. 

The old marquee and front, with center 

boxoffice In the open, outer lobby, were 

typical of theatre design in recent decades. 

The new marquee and facade are so distinguished, 

together, they are like a work 

of art or a beautifully mounted gem. 

The entrance Ls composed of three sets 

of glass doors set in a cloverleaf of circular 

glass and framed in gold -colored aluminum. 

On either side of the entrance are 

8x8-foot display screens upon which scenes 

of current and coming attractions are projected 

from high-powered projectors concealed 

in the marquee, with only the lens 

visible. 

IMAGES VIVID DAY OR NIGHT 

TTiis screening of picture scenes has been 

electrifying, according to Peter Stewart, JF 

director of public relations, and has proved 

to be a real traffic-stopper on busy Howard 

street. Both color and black and white 

slides can be used, with a different image 

coming on the screen at about ten -second 

intervals. The images are vivid, both day 

and night. 

Attractive planters in front of the screen 

are faced with shiny, black tile, as is the 

front of the building. There are now two 

boxofflces. of clear and fabricated glass, 

both curved, and one at each side of the 

building. The marquee is of back-lighted 

Plexiglas and a curved soffit of translucent 

panels is also back-lighted. 

Inside, the lobby has been expanded to 

more than twice its original size, and has 

been decorated in an impressive Continental 

style, with rich and luxurious furnishings. 

The inner lobby is paneled with 

polished walnut, and sound is sealed off 

from the auditorium with new glass partitions 

and doors. The refreshment stand 

located here is entirely new and most attractive. 

At right is the Mayfair Theatre, Baltimore, Md., as 

It appeared the day before the recertt remodeling 

began. Above Is the finished product, a real beauty 

in theatre design. Most distinguished Is the unusual 

cloverleaf entrance of glass framed in goldcolored 

aluminum. Also notable ore the two boxoffices, 

one at each side of the theatre front. Instead 

of the customary attraction display cases, the 

Mayfair has two screens on which scenes from present 

or coming motion pictures are projected from an unseen 

mechanism Installed in the marquee. The 

marquee and curved soffit are backlighted. 

NEW LIGHTING AND CARPET 

New lighting fixtures have been installed 

throughout the Mayfair which not only 

give far .superior illumination, but are 

charming in design. New carpeting, of 

extra special thickness and a deep red color, 

was laid throughout the theatre. 

In the auditorium, the .screen was reconditioned, 

but a magnificent new curtain 

was installed which stretches acro.ss the 

width of the .screen and then wraps around 

the walls of the auditorium for .some 30 to 

40 feet. The curtain Is a brilliant tangerine 

red which contrasts beautifully with the 

subtle greens and blues of the wall fabric. 

Ted Schiller, general manager of JF Theatres, 

did not reveal the cost of the updating 

but said that It was "substantial." 

It would .seem an understatement In view 

of the results. 

CREDITS: 

Carpet: CABlNrHAFT. Calvert Rug 

Screen Curtain: Paramount Decorators 

Theatre Designer and Outdoor Projection 

System: Austin X. Dopman 

The new /obby o( the Mayfair /i more than twice its former size, and is richly decorated and furnished. 

New lighting fitlures highlight the area and thick, red carpel covers the floor Theatrical symbols of 

tragedy and comedy ore dramatically mounted on panels which ore framed in marble. Statuary set in 

alcoves adds to the Continental theme. 

Tho MODERN THEATRE SECTION

Theatre Staff Rolls Up 

Sleeves to Update House 

On a Small Budget 

By TED CONLEY* 

H ERE IS A story of how a small exhibitor 

may spend a few dollars and receive 

many in return. 

About one year ago Ross Campbell of 

Sheridan, Wyo., foi-med a corporation 

known as Theatre Operators, Inc., and he 

purchased the old Dolly Theatre in Billings, 

Mont. Campbell and the other members 

of the corporation and I decided the best 

way to operate a small house of 443 seats 

against two larger houses, one of 1,000 

seats and the other of 1,600 seats, in the 

town, was to be different. 

First we redecorated. With the exception 

of the new marquee, the entire job 

was done for less than $1,000. 

GOLD AND TURQUOISE COLORS 

The auditorium at the time was absolutely 

plain and in one solid color. We decided 

to di'ape the front with turquoise and 

gold drapes which we got from Campbell's 

closed Orpheum Theatre in Sheridan. 

These drapes were highlighted by two 

amber floods directed on each exit when 

the houselights are on. Next we put matching 

turquoise panels of hammered satin on 

the walls and then painted the walls in 

matching gold and turquoise. 

We then repainted the lobby, restrooms 

and foyer in harmonizing tones of sandalwood 

and turquoise. 

Next was the concessions stand, which 

again was plain and unattractive. 

First we 

put up pegboard on the back walls. We 

then candystriped the pegboard and the 

column at the corner of the stand. Rearrangement 

of existing bullet light fixtures 

highlights each display. We also 

used one wall of the lobby for a pegboard 

*Mr. Conley is manager of the World Theatre, Billings, 

Mont. 

Shown above is the new facade and marquee of the 

World Theatre, Billings, Mont., formerly the Dolly 

(right). The old front was modernized by the building 

owner, and the new marquee was rebuilt from the 

existing one. The Dolly vertical sign was removed, 

and a half globe was superimposed on top of each 

side of the marquee V, with the new World name 

facing on either side. 

Display frames were brightened 

with fluorescent colors, and the entire facade of the 

theatre was repainted. The interior of the theatre 

was redecorated and refurbished. 

art display area, as our plan was to open 

as a semi-art house. This display has 

proved pleasing to our patrons. 

We succeeded in getting the landlord to 

modernize the front structure of the building, 

and we had the marquee rebuilt from 

the existing one. By removing the Dolly 

upright, and having a half globe with the 

letters World placed on top of each side of 

the "V," and adding a little paint and retubing 

we found we had a unique and modern 

marquee at very little expense. 

All the display frames were re-done in 

bright fluorescent colors and the entire 

front of the building was repainted. 

Most of the redecorating work was done 

by ourselves and the interior took only 

three days, for which we shut down. We 

reopened as the World and have received 

wonderful response and comment, which 

extends right down to our usherettes' 

French maid costumes which we had made 

locally. Our hard work has paid off in 

attendance. 

Our basic policy of some art and some 

regular has been by far more successful 

than the foi-mer subsequent-run policy. 

Our ultimate goal is extended-run roadshows 

with art spiked in between. 

Continued on page 18 

Most of the updating work was done by the theatre 

staff, and for this reason, with the exception of the 

new marquee the job was done for less than $1,000. 

The interior work took only three days, during which 

the theatre was shut down. This included installing 

turquoise panels of hammered satin on the walls, and 

then trimming with gold and turquoise paint. Matching 

turquoise and gold draperies were hung. Cinder 

block grillwork across the base of the stage was 

painted gold, and lets through the heat from the 

radiators behind. 


RiBif 

ear Lpn 

BIG'Buyi 

^ 

Dnve-lh V Indoor 

Tkea+re 

In -ffie 

oxorFic 

OODEJll^ 

tlUEATKE.: 

Buyers' 

RECTOR 

And.REFERENCF, Seclinn 

SLATE YOUR SALES MESSAGE NOW 

FOR YEAR-'ROUND PULLING POWER 

IN 

THe25^" annual 

MODERN THEATRE BUYERS' DIRECTORY 

& REFERENCE issue of Boxoffice 

Takes no computer to spell out this big opportunity: 

The Modkk.n Thkatrk Biyers' Directory & Reference 

Issue will help you score sales galore all year long in 

the big-sp

. . Instant 

Strong Presents the Futura- 

New Concept in Lighting Design 

ONLYWCECO! 

Optical System Meets Needs of 35 or 70mm Projectors 

The Strong Electric Corp. has 

announced its new arc lamp which it 

claims is the first to fill the 35mm and 

70mm needs of all indoor and outdoor theatres 

with screens up to 65 feet and 120 

feet, respectively. The new lamp, known as 

the Futura, is beautiful in design and, 

Strong officials claim, incorporates the 

most projection lighting developments ever 

assembled within one lamphouse. 

The optical system of this powerful, 

direct current, angle trim, high intensity 

arc has been designed to match the requirements 

of all 35mm and 70mm projectors. 

A single knob moves the entire 

arc burning assembly in relation to the reflector 

focal point to make the change 

from 35mm to 70mm or 70mm to 35mm 

projection. 

PRECISE RESET OF BURNER FOCUS 

A calibrated scale with reference pointer 

permits precise reset of burner focus once 

the 35mm and 70mm positions are established, 

an exclusive with Strong. 

The Futura comes in three ratings: 

Futura I for economy of operation with 

11mm carbon trim burning at 75 to 105 

amperes: the Futura II with automatic 

crater positioner for 13.6mm carbon trim 

burning at 120 to 160 amperes; and the 

Futura II with automatic crater positioner 

for llmm carbon trim burning at 100 to 

125 amperes. 

Highly efficient utilization of the standard 

economical 20-inch-length carbon assures 

more light per carbon dollar, and 

permits projection of an extra reel of 

35mm or 70mm film per length of carbon. 

An 18-inch-diameter, first surface Tuf- 

Cold reflector, developed by Strong and 

bearing a two-year, sliding-scale guarantee, 

is provided for use with those lamps 

burning at 95 amperes and above. Low 

aperture temperature is said to assure perfect 

projection without the film damage 

and buckling which results from in-andout 

of focus. Silvered reflectors are provided 

with those lamps burning less than 95 

amperes. The mirror is integral with the 

rear lamphouse door and swings completely 

out of the way to facilitate retrimming, 

cleaning of the lamphouse, and maintenance 

of the reflector. 

FORCED COOL AIR ON REFLECTOR 

A constant curtain of forced cool air 

flows over both surfaces of the reflector, 

resulting in a uniform temperature over 

the entire reflector surface. 

The self-contained centrifugal blower 

ventilating system cools the carbon feed 

mechanism and lamp base. A jet of air is 

employed to stabilize the arc. 

For arc currents below 135 amperes a 

choice is offered of water-cooled silver contacts 

or heavy duty, long-life, air-cooled 

positive carbon contacts. For currents 

BOXOFTICE September 9, 1963 

The new Futura II, designed and manufactured by 

The Strong Blectric Corp., is shown with the rear door 

open to show the interior. 

above 135 amperes, water-cooled contacts 

are provided. 

The Futura has a new type arc imager 

system, redesigned to eliminate parallax, 

and relocated for the special convenience of 

the projectionist. Other features include a 

streamlined ammeter for reading the current 

at the arc, an automatic trimming 

light and inside dowser system. Unit construction 

permits instant removal of the 

various components for cleaning and inspection. 

The Futura is streamlined in design with 

a silhouette which is 25 per cent lower than 

other lamps of the same class, permitting 

ready installation in low-ceilinged projection 

rooms. 

The Futura I, Strong claims, is the most 

economical projection arc lamp for providing 

powerful screen illumination with utmost 

reliability. The standard llmm carbon 

is burned efficiently at 75-105 amperes 

for both 35mm and 70mm projection, to 

result "in the greatest amount of light ever 

delivered per carbon dollar." 

The Futura n is equipped with an automatic 

crater positioner which operates over 

the complete range of the lamp. Once the 

burner has been focused to the reflector, a 

constant white screen light of stable intensity 

and color, evenly distributed over 

the entire screen area, is automatically 

maintained. Spot focusing does not disturb 

the equilibrium of the arc since the 

electrode spacing is not disturbed. The 

correct position of the positive crater is 

automatically controlled by a sensing element 

which governs the speeds of the 

separate positive and negative Bodine 

geared head motors, advancing the carbons 

as consumed to maintain a uniform 

gap length. 

A single manual adjustment controls 

both carbon feeds and readily allows the 

burning rate to be tailored to the length of 

the reels so as to obtain the most efficient 

use of carbons. The positive can be burned 

at from seven to 20 inches per hour as 

desired. 

The use of a single Bi-Powr silicon stack 

transformer-rectifier is recommended as an 

ideal power supply for two Futura lamps. 

BAUER SELECTON 

16mm PROJECTOR 

Some of the features that put the Bauer 

in a class by itself: 

• Vk hrs. uninterrupted showings with 

5000 ft. reel. 

• No skilled operator needed — simple 

push button operation. 

• XENON LAMP operates 1500 continuous 

hrs. ... No carbon replacement 

... No lamp maintenance ... No mirror 

splatter ... No exhaust system 

needed (Generates no carbon monoxide 

fumes) . starting at peak 

Quality closest to daylight 

output . . . 

...Variable light output with no 

change in color quality. 

• 2000 WATT XENON LAMPHOUSE delivers 

4100 lumens — fills Cinemascope 

screen over 40 ft. wide. 1000 

watt Xenon gives 2300 lumens for 

Cinemascope screens to 30 ft. wide. 

• Exclusive lamphouse "Cold Mirror" 

reduces aperture heat — extends 

film 

life. 

• Film Pulldown System, Maltese Cross 

Design Intermittent Sprocket, insures 

positive, safe film engagement — no 

claw mechanism to damage film. 

• Circulating Lubrication System for 

trouble-free 

operation. 

. SOUND SYSTEM — Optical & Magnetic 

Sound Heads... Amplifier 

handles optical & magnetic signals 

... 15 watt amplifier for optical and 

magnetic reproduction. 

• CECO 2-Speed Synchronous Motor 16 

& 24 F.P.S. available. 

• Simple Installation. 

• Guaranteed Parts & Service. 

INDUSTRIAL 

DEALERSHIPS AVAILABLE 

For complete information, write; 

Projector Division. Dept. 32 

CAMERA EQUIPMENT CO.JNC. 

NEW TORK. 

a SUBSIDIARY OF CECO INDUSTRIES. INC 

N.T 

3IS West 43r(J St • )U 6 1420 

HIALEAH. nORlOA 

51 East lOin Av( TU 84604 

HOUrWOOD. CALirORNIA 

6^t0 SanlJ Mooifs Bi.d "HO 9 

^ 

^S|P«w

^HE Stellar series 

by American Seating 

"""ook you likp TheSniin 

optionsl.

Selecting seating 

for selective audiences? 

The luxury you're looking for is 

here in American Seating's new 

Stellar Series. You can't make a 

better choice, or find a wider one. 

It's luxuriously comfortable. It introduces crisp, 

contemporary lines to theatre seating. It ends a 

25-year stereotype in style. And it is as new as 

it looks. 

The Stellar chair has a very long back 

to protect the seat from feet. There are 

three variations of the Amerflex® plastic 

back, two of the upholstered back. 

American Beating's new Stellar theatre chair is 

the first one styled for your theatre alone without 

costly custom work—the only chair offering you a 

choice of every element of design. 

Fabrics, aisle standards, seats, backs, widths, 

mountings— all can be chosen freely to fit the setting. 

Colors, textures, shapes, sizes— your designer or 

architect can work with them all. 

The idea? To make theatre seating an integral 

part of theatre design. The key to it is choice— and 

the Stellar Series gives you virtually custom choice 

at far less than custom cost. 

Want details? Write Department B-1 for our brochure 

on the new Stellar Series. 

AMERICAN 

® SEATING 

The standard by which all public seating is measured 

GRAND RAPIDS 2, MICHIGAN 

Single or double armrests are available. 

You may choose either type. 

Exclusive Soil-Guard (optional) of solidmolded 

plastic protects upholstery at top 

of the chair back.

Care of Drive Mechanisms in 

Projectors and Soundheads 

By 

V-Belt Silent Chain, Direct Gear Types Discussed 

WESLEY TROUT 

Jf r.RY IMPOR- 

TANT, in the operation 

of your projector, is 

the drive mechanism. 

Most modern projectors 

today use gear 

train for driving 

their projector mechanism 

and soundhead 

but a few still use 

"silent chain" or "V" 

belts. 

Wesley Trout ^^ "^ first discuss 

V belts because of 

those projectors driven with belt. It has 

been found that V belts will work very 

satisfactorily when pulleys designed for V 

belts are used and not the type of pulley 

used for round belt operation. Most belt 

troubles were traced to the use of the wrong 

type of pulleys and a very poor-grade belt. 

The more common type of V belts in use 

today are made something like a tough 

casing of an automobile tire. Heavy, lowstretch 

cords impregnated with rubber 

compound form their center, with two-ply, 

12 

rubberized cover on all sides. V belts grip 

their associated pulleys by side pressure, 

which brings about firm gripping with 

virtually no slippage. Belts of this type 

give superior performance. Though there is 

no marked tendency to slip, there is suffic 

ent flexibility to V belts to absorb the 

starting shock of the motors. 

Silent type chains are u.sed for driving 

the soundhead and projector mechanism. 

The long-wearing quality of silent chains 

gives quiet performance, greater flexibility 

to cushion shock, and but a slight tendency 

to stretch. They wear for years and need 

no special care except special lubricant 

recommended by the manufacturer. 

While the silent chain drive proved very 

satisfactoiT, most manufacturers use "direct" 

gear drive for soundhead and mechani.sm, 

gears operating in a housing and 

i-unning in oil or grease. This type of drive 

is silent, and gears running in oil will give 

longer and more trouble-free operation, it 

has been found. 

For a long, long time transmission 

methods varied enormously. Manufacturers 

finally settled down to either gears or chain 

drives for driving soimdhead and projector 

FIRST SURFACE 

DICHROIC REFLECTORS 

The modern, long-serviee heat reducing 

mirrors with the harder than glass, flake 

and peel-proof front coating. 

Produce more light on the screen because it is reflected 

from the front surface and does not pass through the 

glass twice, as with second surface reflectors. 

Cut film gate heat SOô- Aperture and lens never get 

hot. Make constant refocusing unnecessary. Stop emul> 

sion deposit on film track. Prevent unnecessary wear on 

projectors. 

c4nd Ilie If re 

\, 

GUARANTEED 2 YEARS 

— lit ice ai ioncf againit 

coating deterioration! 

The leweit eotl way lo brighter plctura /s to 

replace those old rellecton with TurcOLDS. Immedlately 

arallable In the type and slic you need. 

THE îlf^ ELECTRIC CORP. 

n CITY MRK AVENUE TOLEDO 1, OHIO 

mechanism. The projectionist can easily 

see the drive mechanism and determine by 

personal observation how It works and 

keep it clean and easily make replacement 

of parts when necessary. 

A good transmission system (drive) will 

be noiseless in operation if properly adjusted, 

long-wearing and easy to lubricate. 

Special grease or oil should be used in order 

to obtain good lubrication, and oil level 

should be checked at least once a month. 

Gear driven mechanism— For an example, 

Simi)!ex equipment uses gears for driving 

soundhead and mechanism which is part of 

the soundhead housing. Gears and shafts 

are enc'osed in an oil-tight case and the 

motor is coupled in front of the projector 

via shaft and special universal couplings. 

The only ma-ntenance required is keeping 

the motor cjuplings in line and tight, keeping 

an eye on the oil level in the drive-gear 

box. A pulley on the inner side of this gear 

(drive geari carries the belt that drives 

the lower magazine takeup. 

RAPID BUT NOT ABRUPT START 

We want to point out that the matter of 

exceptional importance in the case of projector 

drive motors is that of starting 

torque. Starting must be rapid enough for 

smooth changeover but not so abrupt that 

it will damage the gears or film. Speed, of 

course, must be constant with less than 5 

per cent minus-or-plus changes, due to any 

line voltage changes. 

Maintenance of drive systems requires 

that the projectionist keep a watchful eye 

for any evidence of wear or strain on belts, 

gears, sprocket teeth, shafts, etc. Watch 

particularly for evidences of vibration or 

other irregular action. 

Keep in mind that wherever rubber is 

used for motor mounting or couplings, oil 

can absolutely ruin rubber and if let remain 

on a long time, new loibber will have 

to be more often replaced. Try to keep 

rubber free from oil soaking. 

Reproducers (soundheads) —On most all 

reproducers today tlie motor is mounted on 

the side or in front of the projector, 

mounted on a bracket fastened to the base 

of the projector. This bracket should be 

kept tight so there is no vibration. 

MOVEMENT OF FILM 

Now let us discuss film travel past the 

scanning beam of the exciter lamp and 

sound lens. The film movement stabilizing 

system is generally the "rotaiT stabilizer" 

or impedance type, consisting of the dnmi 

assembly, impedance roller assembly and 

the rotary stabilizer proper. The drum assembly 

consists of a heavy shaft .supported 

in the drum by ball bearings: the inner end 

extends into the reproducer film compartment 

and carries a sniooth-faced roller to 

support the film in the correct optical plane 

for the .sound track scanning. The outer 

end of the drive side of the i-cproducer, 

most makes, carries the rotary stabilizer 

assembly. The impedance roller assembly 

consists of small, swinginK bracket carr>'- 

ing a fell-faced, flanged guide roller to hold 

the film on the imi>edance drum roller and 

guide the film through laterally. 

Right here, let us stress the Importance 

of keeping the felt-covered roller clean and 

turning freely, and point out the Impor- 


The MODERN THEATRE SECTION

Another Great 

Never in 

motion picture history has any picture had so many 

people pay so much money to see it 

in so short a period of time! 

Already called "the top grosser of all time," Cleopatra, a 

Todd-AO release, opened at 44 theatres in the U.S. and Canada 

through August. All 44 theatres are equipped with 70mm projectors 

. . . and 30 of them have Noreico 70/35's. 

"Cleopatra," "Lawrence of Arabia," "Ben Hur" and "Around 

the World in 80 Days" are some of the many fabulous 70mm 

attractions already released. Many more are coming. The best 

way for your theatre to share in their boxoffice power is 

equipped to show them in all their spectacular brilliance. 

to be 

A NEW NORELCOAAn UNIVERSAL 70/35 PROJECTOR has 

just been developed. Incorporating 18 major technical improvements, 

the new AAII is world's most advanced 70mm projector. 

What's more, in less than 4 minutes, it converts to the most 

modern, rugged and troubiefree 35mm mechanism, too! 

For today and tomorrow ... Noreico 70/35 is your wisest 

investment. 

The 1962 Academy of Motion Picture Arts and Sciences presented 

this award for outstanding achievement to the North American Philips 

Company for the design and engineering of the Noreico Universal 

70/35mm motion picture projector. 

© AM PAS 

«RE6. UNITED STATES PATENT OFFICE BY NORTH AMERICAN PHILIPS COIMPANY. INC. NORELCO IS KNOWN AS PHILIPS IN CANADA. 100 E. 42nd Street, New York, N.Y. • Phone: 212-OX 7-3600 

BOXOFFICE :: September 9, 1963 13

about 

rewind 

j 

' 

i 

j 

j 

' 

I 

CARE OF DRIVE MECHANISMS 

BALLANTYNE 

DISTRIBUTES 

and tlif 

35mm 

new 

Noreico AA II UNIVERSAL 70/35 

Academy Award Winner! 

The Academyi aw.ird for the Noreico 70. 35 proieclor 

marks the highest recognition of Norelcos precision 

design and engineering, Noreico combines into one 

mechanism a complete proieclor with optical and mag 

nclic reproducers, upper and lower magazine geared and 

interlaced as one intricate unit. Every possible consid 

eralion has been incorporated for simplicity and ease of 

operation. The Noreico 35mm projcclor is engineered to 

the same high standards and specifications as the 

Noreico AA 11 70/35. 

Noreico Projectors join Ballantyne's complete selection 

of indoor and drive-in theatre equipment. Ballantyne has 

long offered finance plans ideally suited to the theatre 

industry. Now. keeping pace with modern business conditions. 

Ballantyne offers complete theatre equipment 

leasing programs, including a seasonal payment plan for 

drive-in theatres. 

BUY-LEASE-FINANCE COMPLETE THEATRE EQUIPMENT 

INSTRUMENTS AND ELECTRONICS, INC. 

Continued from page 12 

i 

' 

| 

i 

tance of the lateral Rulde rollers holding i 

the film snugly so that there will be no 

side-sway of the film. In order to obtain 

high-quality sound reproduction, the /Urn 

must travel in a straiglit line past the 

scanning beam without any unnecessary 

I 

side motion. Side-sway will cause distortion 

in sound reproduction. 

ALIGNMENT MUST BE 

PERFECT 

Now. alignment of the motor I 

is of paramount 

importance. The shaft coupled to 

i 

the soundhead drive shaft must be in line 

j 

and the couplings must be perfectly aligned 

i 

I 

! 

and the couplings must always be kept 

tight and free of vibration. In many, many 

theatres I have found the couplings loose 

and the motor and shafts vibrating very 

badly. Too, the motor was sadly neglected 

and not kept properly lubricated. Of 

course, if it is the type of motor that has 

"sealed-in" bearings, no lubrication is 

necessary, but this does not mean that the 

motor should not be kept clean and free of 

lint and dust. 

Motors should be kept in good repair because 

the speed must be the same all the 

time. The film past the sound gate must be 

utterly smooth. Change in speed will cause 

"flutter." which is a tremolo in the sound 

output. 

The synchronous type of motor Is generally 

used and will maintain a constant 

speed, regardless of any ordinary variations 

in the mechanical load Imposed on it, and 

will also maintain speed 

slight variation in voltage. 

If there Is any 

We know that 

the frequency (AC) of commercial power 

lines is very accurately regulated, and 

hence can be trusted to assure constantspeed 

operation of any motor which depends 

upon the frequency rather than voltage 

for speed control 'synchronous motors 

depend upon frequency for speed i 

TENSION ON TAKEUP REEL 

We bring to your attention the importance 

of keeping your takeup mechanism j 

clean and properly adjusted. This is part 

ponents and is the reason we are discussing 

its operation here. The lower magazine 

reel must take up 

i 90 feet of film 

per minute, smoothly. Now, at the start of 

j 

the film the film roll on the reel is very 

small five inches' and it rotates at 

a high speed, gradually slowing down as 

the diameter increases in size as the film 

piles up. The tension is "right" when the 

takeup will turn the reel when it is full 

1 

2 000 feet and Its rotation may be stopped > i 

by a slight touch of the hand. Any more 

ti-nsion will cause too much "pull" on the 

perforations, lower takeup spi-ocket, and 

may damage film when it first starts. 

We have found many situations where 

the takeup mechanism was not kept clean 

and entirely too much oil was used, causing I 

irregular turning of the lower reel, and 

often the belt .so loo-ê it would not rewind 

the film tightly on the hub. Too, when the 

, 

c'iscs and belt become oll-.soaked, the reel 

will not start or keep ruiuiing smoothly 

too much slippage. At least once a montli. 

it is a good idea to check the belt and 

thoroughly clean the takeup mechanism. 

14 



A Scene From America's Projector Carbon Center. 

Final inspection before packaging 

''Pre-packaging inspection... the last of 

61 checks that keep our projector carbons tops!'' 

-says JIM HOYNES 

"National" Sales Engineer 

From milling and blending of 

raw materials to packaging of 

the finished product, National 

projector carbons must pass 

one of industry's widest and 

most rigid ranges of tests and 

J' Hoynes 

inspections. They are outstanding for depth of 

quality control — from start to finish. 

The above view in our Fostoria, Ohio, arc 

carbon center shows inspection No. 61 —a final 

overall check of each carbon before packaging 

for shipment to distributors. 

During their many manufacturing and testing 

stages, National projector carbons are 

baked and re-baked at 

precisely-controlled 

temperatures. All dimensions and straightness 

of carbons must be within thousandths of an 

inch. Voids or breaks in rare earth cores are 

detected by x-ray. Sensitive instruments measure 

the thickness of copper coating to assure 

maximum current delivery and light quality on 

the screen. 

All the way up the 61 steps to packaging, the 

dominant idea at Fostoria is to produce a carbon 

that gives both exhibitors and patrons the 

best light for their money. 

Today, this sound policy is fast approaching 

its 50th Anniversary 

"National" Is a registered trade-mark of 

UNION CARBIDE CORPORATION 

CARBON PRODUCTS DIVISION 

270 Park Avenue, New York. N. Y. 10017 • In Canada: Union Carbide Canada Limited, Toronto 

UNION 

CARBIDE 

BOXOFFICE September 9, 1963 15

CARE OF DRIVE MECHANISMS 

Continued from page 14 

Use only house reels

Signs of good box office 

'W/^yjaa, 

SSL«» 

DIRECT FROM jt 

PICNIC 0" THE GRitV?"?' 

DIRECTED Bf JEU, r.r* 

francoiseI ; 

31 HAND Dgj^g-. 

»: •>^^^: •»»: -soflfe: 

Nebraska Neon Sign Co. 

Lincoln, Nebraska 

Long Sign Co. 

Detroit, Michigan 

Artkraft Strauss Sign Co. 

New York, N. Y. 

Neon Electric, Inc 

Augusta, Georgia 

W. Horstman and Co. 

Detroit, Michigan 

White Way Electric Sign Co. 

Chicago, III. 

WAGNER BOARDS-.Xan you think 

of any better way to capture immediate 

attention at the same low cost? 

More theatres use Wagner attraction panels 

and letters in their marquees than any other 

type. Six good reasons are: 

• You get immediate passer-by impact 

• You get 24-hour visibility 

• You can service the Boards without removing 

frames 

• The patented Wagner "Mechanical Hand" 

eliminates "two men and a ladder" letter 

changing on overhead marquees 

• You get exclusive "tapered-slot" letters that 

won't slip out of place or fall off the board 

• You get initial low cost and long-run economy 

during many years of service in any type of 

weather 

Visit booths 36-37 at the Motion Picture 

Theatre Equipment and Concessions Industries 

Trade Show. . . October 28-31, Americana Hotel, 

New York City. See the signs of good box office 

. . .Wagner Boards! 

"1 

Wagner Sign Service, Inc. 

218 South Hoyne Avenue, Chicago 12, Illinois 

Please send more information about Wagner 

Theatre Attraction Panels 

cily_ 

.J 


World Theatre • Billings, Mont. 

Continued horn page 7 

The new, candy stf

CAFETERIA DESIGNED FOR FAST SERVICE 

Santa Rosa, Calif., Drive-ln 

Was Specially Engineered to 

Speed Patrons Through Lanes 

The self-service, cafeteria-type 

refreshment center is one of the outstanding 

features of the new Star-Vue Motor 

Movies, one of the largest and most luxurious 

drive-in theatres in northern California. 

Located in the new Coddington 

subdivision off the freeway in Santa Rosa, 

the approximately $500,000 theatre provides 

the latest innovations for comfort 

and convenience. 

The 17-acre property has four access 

lanes and a 1,200-car capacity, plus a fourlane 

holdout for 300 more automobiles. It 

is operated by Theatre Management, Inc., 

of which George M. Mann is president. 

SAN FRANCISCO PLANNERS 

Gale Santocono was architect of the entire 

theatre, but research and engineering 

for the cafeteria was done by Joseph Parlante, 

both of San Francisco. 

The refreshment center was planned to 

give the fastest type of service in an 

atmosphere of spacious and warm surroundings. 

The wall decor is neutral tan 

and chocolate brown. The asphalt tile 

floor covering is tan, and the serving 

counters are orange and red topped with 

rosewood Formica and stainless steel trim. 

The acoustical tUe ceiling is painted in 

Simplicity and streamlining of equipment and layout are two of (he secrets of tfie efficient refreshment 

operation at the new Star-Vue Motor Movies near Santa Rosa, Calif. 

pastel chartreuse. All stainless steel equipment 

has been installed, and a wide choice 

of the finest foods obtainable is expertly 

cooked on the premises, displayed with 

equipment designed to retain the original 

freshness and high quality. 

Poods and drinks sold are advertised in 

panels of illuminated transparent signs 

which form an overhead vaJance 100 feet 

long by 15 inches deep. All hot food sandwiches 

are packed in foil bags for eyeappeal 

and are kept tasty in warmers. Ice 

cream merchandisers are incorporated into 

the cafeteria line. 

One of the fast service features is the 

ordering of pizzas at the beginning of the 

line which are then waiting at the cashiers' 

stands which have itemized cash registers 

for rapidity of checkout. 

Twelve employes staff the cafeteria at 

peak operation, and there are two intermissions 

each evening. 

The projection booth and restrooms are 

Continued on following page 

Aerial photograph of the Star-Vue Motor Movies, a 1 .200-car drive-in with a 300-car holdout lane, recently opened by Theatre Management, Inc. The screen of heavy 

steel and aluminum is 114x60 feet. Speaker posts are illuminated with blue lights, with red lights on the 400 which are equipped with in-car heaters. 


DESIGNED FOR FAST SERVICE 

Continued from preceding page 

located in the concessions building which is 

constfucted of concrete block and is 56x97 

feet and is in the rear center of the field. 

Restrooms are immaculate in marblcized 

green, gold and gray tile. 

The huge 114x60-foot screen, built of 

heavy steel and aluminum sheeting, is pro- 

The first show 

is in the loiiby 

Movies are better than ever. So are 

the appetites of the people who 

enjoy them. That's where your ice 

cream novelties get into the act. 

Especially when they have a 4-star 

display in a Bally Case. Gleaming 

Porcelain finish gives real showmanship 

to your products. Whether it's 

in theatre lobbies or in drive-in 

refreshment counters, the result is 

the same in both places ... increased 

ice cream sales. 

Model TI-30 above for 

theatre lobbies, 30" 

long, Aporox. 875 

novelties. 

Model TI-43 to right 

for drive-ins, 43" 

long. Approx. 1194 

novelties. 

Bally Case and Cooler, Inc. 

Bally, Pennsylvania 

NOW YOU CAN 

RENT 

the 

SNO-MASTER 

SNO-CONE 

MACHINE 

Write for details 

SNO-MASTER MANUFACTURING CO. 

134 Hopklnt Ploct— Boltlmor* 1, Maryland 

Post these twin boxoffices near the highway at the 

StarVue Drive-ln is a four lane holdout area for 300 

automobiles. 

vided with powerful illumination to assure 

a sharp brilliant image at all times. Complementing 

the projection, is the sound system, 

incorporating the newest advancements 

and high fidelity features created by 

the electronic industry, to give the Star- 

Vue patrons the most enjoyable sound reproduction 

to be heard in any theatre. 

The Star-Vue is equipped with 400 electric 

in-car heaters of recent design to assure 

patrons comfort during the cooler 

evenings of the year. There are individually 

lighted speaker posts with blue illumination, 

and red for those equipped with incar 

heaters. 

Grounds of the theatre have been hard 

surfaced, and it is surrounded by Anchor 

fencing interspersed with redwood sections. 

Henry Lazzarini, the supervising manager 

of the Star-Vue Motor Movies, is well 

known. He has been district manager for 

the George M. Mann theatres in charge of 

the Village Drive-In, Santa Rosa, and the 

Aven Theatre. Healdsburg, for the past 11 

years, starting his career in theatre business 

with the Mann Theatres 20 years ago. 

CREDITS: 

Changeable Copy Equipment: Display 

Letter Co. 

Cold Drink Dispensers: Liquid Carbonic 

Hot Food Warmers: Star Metal Manufacturing 

Co. 

Ice Cream Merchandisers: Bally 

Ice-Making Machine: Scotsman 

In-Car Heaters: Eprad 

In-Car Speakers. Lighted Speaker Posts, 

Traffic Control: Koropp 

Local Sign Manufacturer: Ad-Art, Inc. 

Lamps: Ashcbaft 

Lenses: Bausch & L.OMB 

Popcorn Machine: Cretors 

Projectors: Simplex 

Refrigerators: Glenco 

Sound: Altec 

MOW! 

END 

COFFEE 

WASTE 

Save maiMy. No ttal* or 

left-over coHoo when your 

coffrcmotfcr it on E-Z 

WAY oufomarlc. Co«fr«'t 

treih, hot ond ready oil 

the time. Gel H«e loeti 

write now: 

STEQ PRODUCTS CO. 

40 SIh «>r. SW. 

Cad4r Nipidi. I««> 

LEADERSHIP IN 

PROFESSIONAL 

PROJECTION 

Today's new Simplex X*L projector 

is the result of four decades 

of engineering and performance 

know-how by the world's largest 

manufacturer of professional 

motion picture projectors. 

Continually being improved 

and refined to meet every new 

advance in motion picture presentation, 

the famed X'L combines 

brilliant performance, 

remarkable reliability, unmatched 

economy and a long list 

of exclusive features simply not 

available on any other equipment. 

For all the facts, 

call 

your National man. 

IMational 

TMBATna SUPPLY COMPANV 

HOME OFFICE. M PROSPECT AVE 

, 

lAftRYTOWN. N Y 

}wbl>di«rT c' C(nf') frrcili»n lû>^«M>l Cv'po'll'On ^J 

20 The MODERN THEATRE SECTION

Life 

And 

Coca-Cola Unifies Ad Theme for All Media 

A new triple-S advertising and marketing 

program—one sight, one sound, one 

sell—with a unified advertising theme for 

all media, has been announced by The 

Coca-Cola Co. What is most remarkable is 

that, for perhaps the first time in advertising 

history, an entire 14-month campaign 

was completed and announced to the 

sales and bottler organization, and publicly, 

before the first advertisement in the series 

was published. 

Art and copy have been developed for 

magazines and 24-sheet posters for each 

month beginning with October 1963 and 

continuing through November 1964. This 

is the "one-sight" phase of the campaign. 

In addition, to support and emphasize the 

theme which runs through all advertising: 

"Things Go Better With Coke," a new 

jingle was written and an original tune 

composed which will in time become exclusively 

identified with Coca-Cola. Both 

radio and television will be used. 

UNIVERSAL USE OF SIGNET 

The "one-sell" concept will be integrated 

into all media by the universal use of the 

signet (illustrated) in all printed media; in 

television with words, music and a repetition 

of the print signet, and in radio with 

words and music. 

In print media, situation action is placed 

against the simplest of backgrounds or 

none at all for strongest impact of the 

illustration. Copy is minimum, and is composed 

of flowing words and phrases rather 

than sentences, for swiftest penetration. 

There are rarely more than two people in 

print illustrations. In television, action 

centers on small groups, and in both media 

the situation portrayed is one where things 

are really going better because of Coke. 

The familiar Coca-Cola red appears in 

all print advertising. 

It should be noted that a fourth "S" 

factor, and one which preceded the development 

of the entire campaign, was "one 

This signet will appear in all print advertising 

of the Coca-Cola Co. and also on 

television. It is the unifying element of 

the entire new campaign. 

search." More than two years of intensive 

market and consumer research resulted in 

the new concept. McCann-Erickson, Inc., 

is the advertising agency for Coca-Cola. 

Some of the selling phrases to be used 

are: Things go better with Coca-Cola (A 

complete, competitive promise of a desirable 

consumer benefit) , Things go better with 

Coke (Repeating and emphasizing the 

promise) , is much more fun (and who 

doesn't want life to be more fun?), When 

you're refreshed (and refreshment is all 

you need) , Coke refreshes you best . . . 

(A promise to best deliver that refreshment). 

It's the refreshing-est. (Repeating 

and re-emphasizing the promised benefit) 

Food goes better with . . . (Because Coke is 

the best of all beverages with food). Fun 

goes better with . . . (Because "good fellows 

get together" easier over a Coke) , You go 

better with Coke (Because Coke is always 

the perfect companion). The real live one 

puts extra fun (Another product attribute 

promises another benefit) 

The Biggest Name in Popcorn Throughout the World 

NEW 

OOELL'S 

IBUTTER 

CONCESSIONAIRE PACK 

FOR BUTTER POPCORN 

EXTRA VOLUME-PROMTS 

99.80% PURE BUTTER FAT CONCENTRATE 

NO WATER -NO SOGGY POPCORN 

NO WASTE • NO RANCIDITY • NO CURD 

NEEDS NO REFRIGERATION 

20% MORE VOLUME PER POUND 

17 MORE SERVINGS PER POUND 

HIGHEST SPREADING QUALITIES 

ADVANCE BUTTERING NOW POSSIBLE 

SAVES TIME • SPEEDS SERVICE 

INCREASES SALES 

MAKES MONEY . . . MONEY . . .MONEY 

ORDER #30 LB. 

NOW TEST DRUM 

FOR FULL INFORMATION 

TEL; (414) spring 4-8467 

EXCLUSIVE DISTRIBUTORS 

dairy service co.,inc. 

1109 N. 108th ST. MILWAUKEE 13, WIS. 

POSTER 

CASES 

• ALUMINUM or STAINLESS STEEL 

• ILLUMINATED or NOT ILLUMINATED 

• SURFACE, RECESSED or EASEL 

• 

WATER PROOF 

ANY SIZE DESIRED 

For over a quarter of a century, Manley, Inc. 

has assisted thousands of theatre owners in 

equipping and operating a more profitable 

concession. Investigate how Moniey's years of 

merchandising experience and superior Manley 

equipment can help you make your 

concession more profitable. 

onPCORN MACHINES 

POPCORN SUPPLIES 

BOXOFFICE September 9, 1963 

Write or Phone: 

MANLEY, INC. 

1920 Wyandotte St. Kansas City 8, Mo. 

SOLD BY 

NATIONAL 

THEATRE 

SUPPLY 

SHOPPING CENTER 

THEATRES 

INSTALL CASES IN COOPERATION 

WITH MERCHANTS ADVERTISING AT 

STRATEGIC LOCATIONS. 

WRITE TODAY 

POBLOCKI and SONS 

3238 W. Pierce St. 

Milwaukee 15, Wisconsin 

CHROKAE 

TjT st«^' 

* HIGHEST QUALITY 

CLEANS 

PK 

GLASS 

CHROME 

4. POPCORN 

^ MACHINES 

21

The new cafeteria building at the Norfolk (Va.) Driyein Theatre h nearly double the size of the former one and was built near the center of the romp area. 

LARGER CAFETERIA IN NEW LOCATION 

#\ NEW CAFETERIA, neatly double 

the size of the former one. Is now serving 

the patrons of the Norfolk iVa.) Drive-In 

Theatre with ease and speed In the spacious 

area. The former contained a total of 

2.500 square feet, and operated as a twolane 

cafeteria, but greatly lacked counter 

space, storage, work areas, etc. These 

problems were solved in the new 4.800- 

square-foot building. There are still two 

lanes. 

The old cafeteria continued to operate 

in its location on the third and fourth 

ramps, while the new facility was bemg 

built on the e'ghth, ninth and tenth ramps. 

Thus, there was little business interruption 

during construction. The new location 

This picture shows 

the old concessions 

building in the foreground 

which continued 

to operate 

while the new and 

larger building was 

being constructed beyond 

it. The concessions 

area in the 

old building was demolished 

and the 

restrooms converted 

to storerooms, but 

the projection booth 

remains in it. 

was made necessary by the fact that, about 

si.\ years ago. two full ramps were added to 

the rear of the theatre, creating a shift in 

the center of population. 

Also, with Cinemascope pictures, people 

tend to park further away from the screen, 

which, in the case of the Norfolk, put them 

nnich too far from the concessions on the 

third and fourth ramps. The concessions 

area of the old building was razed, the old 

restrooms were converted to storage rooms, 

and the projection room remained in its 

original location. 

Inttrior of tht bright and ihining new, (wo/one coftttrio at 

tht Norfolk. 

LOST ONLY 34 SPEAKER POSTS 

The 850-car theatre lost a total of 34 

speakers. The new building created a net 

loss of 42. but razing the old concessions 

structure gained eight. 

A feature of the new refreshment building 

Is a solar screen constructed of .specially 

designed concrete block of pure while 

•sand. This screen was constructed at an 

angle In order to break hard corners and 

lend dignity and graceful lines to the overall 

structure. Multicolored, low-wattage 

lights glow softly behind tlie screen during 

22 Tho MODERN THEATRE SECTION

showtime, and down lights are set into the 

overhang of the building. 

Architect for the project was Jack K. 

Detail of ihe solar screen which adds beauty to the 

Norfolk concessions building, and the downlights 

which are set in the building overhang. 

Vogel, Wellsvllle, Ohio. 

The theatre was originally built by 

Fabian Theatres in 1948, and is still owned 

by the circuit. 

TREMENDOUS PROFITS !! 

Now Fresh Fruit Sundaes, Pineapple and 

Strawberries from stainless steel pans! 

Both juices for snow cones and fresh fruit 

for sundaes dispensed from one machine 

HERE'S 

HOW TO MAKE 

BIG MONEY WITH "SNOW 

MAGIC" 

Distributors of famous 

Victor's QUICK MIX dry 

flovor concentrates. 

FREE SAMPLES 

WITH EACH MACHINE 

THE NEW SNOW 

CONE MACHINE 

Capacity. 50 cones 

every 30 seconds. 

The Bert's 'SNOW 

MAGIC" machine 

combines eye-appealing 

beauty with perfect 

mechanical performance 

and large 

capacity. "Snow 

Magic" IS easy to 

operate and is Fully 

Automatic. A Snow 

Cone costs V/i to 

I'/zC and usually 

sells for 10c .. . 

that's 

profiti 

SAMUEL BERT MFG. CO 

Fair Park SUtJon. Box 26410, DALLAS, TEXAS 

SAVE MONEY ON CHANGEABLE LETTERS 

Use National Masonite Letters 

Ask Your Theatre Supply Dealer 

for Prices and Samples 

NATIONAL DEVICES CO. 

3965 Oneida St., Denver, Colo. 

FLAMELESS 

ELECTRIC COMFORT HEAT! 

s:A:s.-::SW;S¥SfflW^S¥Sw>ft 

Drive-In owners across the country are extending 

their season and boosting profits by keeping 

their patrons completely comfortable with these 

remarkable flameless all-electric ELECTRO- 

MODE in-car heaters. 

Designed especially to meet every requirement 

for an ideal drive-in-heater— by the 

world's largest exclusive producer of electric 

heaters. Secret of perfection is Electromode's 

exclusive Cast-Aluminum Heating Element. All 

heating wires are embedded deep inside a finned 

aluminum casting, providing positive safety, 

long-life and highest efficiency. 

Heat is instant, no warm up delay, no flames, 

fumes or odors. Windshield doesn't steam up. 

DON'T DELAY. Fill in the convenient 

coupon below for complete information. These 

world's finest comfort heaters are a sure bet to 

attract more customers to your drive-in. 

Electromode 

SAFEST, MOST CONVENIENT 

DRIVE-IN 

HEATER 

• Exclusive Electromode Cast-Aluminum 

Heating Element. 100% safe around 

children. 

• Noiseless operation. Quiet, fan-circulated 

electric comfort heat. 

• Compact, lightweight. Equipped with heatresistant 

handle and extra long extension. 

• Extra sturdy construction, built to stand 

rough treatment. 

• Modern design, in scratch-resistant silvergrey 

finish. 

Front and rear views 

of the heater. Sits on 

any flat surface, 

dashboard, floor, etc. 

No additional 

equipment needed. 

Installs quickly and 

simply on your 

present speaker post 

Dept. B-23, Division of Commercial 

Controls Corp., Rochester 3, N. Y. 

Send complete information on Electromode's 

n In-Car Heaters Q Other heaters for projection rooms, ticket stands, etc. 

Name 

Address 

City Zone State.. 


FLICKS AND PUB 

A HIT WITH PATRONS I 

European Approach To Movie 

Going Provides Opportunity 

To Discuss 

Films With Others 

By JOAN S. POLLACK 

I NSTEAD OF COMING at 7 p.iii. and 

leaving quickly at 9 p.m. when the movie is 

over, patrons of the Apollo Art Theatre, St. 

Louis, Mo., are coming early and spending 

the entire evening. 

For those who come early there is a 

movie museum lobby, fitted out comfortably 

with tables and chairs and walled 

with old stills from the world's most 

famous movies. And after the movie patrons 

find themselves drawn to the congenial 

"Flicks and Pub" where they can sit 

and discuss the film. 

Apollo Art Theatre, flanked on one side by its own "Flicks and Pub" and on the other by an art gallery, 

is creating an entertainment center in the midst of a busy St. Louis district. 

MINGLES WITH HER GUESTS 

Mrs. Grace Piccione, owner of the Apollo, 

joins her guests, both before and after the 

film and stimulates many lively discussions 

about the current feature or the movies 

represented in the collection of photographs 

around the walls. 

The new lobby connects the theatre with 

the "Flicks and Pub" cafe/bar and serves 

two functions which Mrs. Piccione has long 

thought were necessary. "It keeps the waiting 

audience from disturbing the audience 

inside the theatre with talk, and it brings 

them in out of the weather and away from 

long waiting lines," she said. 

Although Mrs. Piccione had made a 

practice of sening coffee free to patrons 

waiting for the movie to start, for years she 

was never entirely satisfied with the results. 

"So often the audience would complain 

of the noise made by those outside 

talking, and those outside in the lobby 

would resent being asked to be quiet. The 

new lobby is far enough removed from the 

theatre proper that those waiting can talk 

without disturbing anyone." 

There was also a space problem, often 

the old lobby would get too crowded with 

people waiting and some would have to 

stand on the street. "Most of the people 

coming to the Apollo didn't want to go in 

at the middle of a feature and would wait, 

even if they had to wait outside. But I 

often worried that the sight of the crowd 

waiting would scare some potential customers 

away," she commented. 

Two small stores were taken over for the 

new lobby and "Flicks and Pub" and Mrs. 

Piccione began to make an idea pay off—as 

she had eight years ago when she took over 

a failing "last-run" house and turned it 

into a profitable art house. 

Doing her own planning, contracting and 

decorating Mrs. Piccione is creating an entertainment 

center that may be, as an impressed 

visiting newspaper man said, 

"unique in this country." 

"When I was at the Cannes Film Festival," 

Mrs. Piccione said, "I noticed that 

people came early and sat talking in the 

cafes before the movies^—and then returned 

to the cafes to sit and discuss the film. I 

thought this same concept could be very 

popular in this country." 

Although her large collection of still 

photographs both inside and outside the 

Antique lohlei and chain, ncw/y gilded, and an antique chandelier from a part of St. Louis being rated 

for rederelopment, went into the decorating of the intimate and papular "Flicks and Pub" On the 

walls owner Grace Piccione displays art ethibits by local artists. 

24 

Framed stills from the world's best movies form the 

decoration in the new Apollo lobby that joins 

"Flicks and Pub" to the theatre More pictures arc 

in the process of bcinr; framed for the exhibit. 


Currently "Flicks and Pub" is featuring 

continental music, performed by accordionist 

Victor Jahoda and drummer Radko 

Jansky on Fridays and Saturdays. Both 

men are from Czechoslovakia. Jahoda 

escaped to the west, performed for a time 

in Australia and finally wound up in the 

United States bringing with him a degree 

from the Czechoslovakia Consei-vatory of 

Music. Jansky is in the Modern Language 

department at St. Louis University. 

Mrs. Piccione encourages groups to meet 

in "Flicks and Pub" and currently an 

Italian group meets there every Thursday. 

She feels there is a real need for the European 

approach to movie going. "It's all 

relaxed, friendly. When the customer 

comes out of the movie he knows he can 

find interesting discussions in progress 

right here about the film he has just seen." 

From the new lobby it is only a step into the friendly conversation of "Flicks and Pub" or to the theatre 

and the current film. While waiting in the lobby patrons can search through large photographs and a 

large framed montage photograph for pictures of their favorite stars in their favorite movies. 

building impresses her customers it was 

easy to come by. "I had stacks and stacks 

of books of stills gathering dust upstairs 

photographs no one had ever bothered to 

discard. And many of them proved to be 

wonderful souvenirs of the past." Smiling, 

she added, "All I had to do was dust them 

off and put them to use." 

Both the lobby and the bar are furnished 

in antiques found around St. Louis—many 

from old buildings being torn down for redevelopment 

projects. She has chandeliers 

from the once very aristocratic Vandeventer 

Place and an old piano from the 

area which was made in 1843. In the lobby 

window is a projector which was a gift—an 

Edison projector dated 1902 with patents 

dating back into the 1800s. 

In "Flicks and Pub" Mrs. Piccione furthers 

another art— by giving young painters 

of the city a place to display their work. 

She has displays by one or another artist at 

all times and helps the artists to sell their 

work. 

Even her staff is designed to further the 

pleasure of conversation for her patrons. 

Bartenders Tim Foley and Tony Cichoke 

are both students working for graduate degrees 

at St. Louis University. The waitress, 

Leah Jansky, has completed her work for 

a Masters in Theatre at St. Louis University 

and last year was voted the most outstanding 

actress for the University's 1962- 

63 season. 

OCCASIONAL BUFFET TABLE 

In "Flicks and Pub," in addition to beer 

and mixed drinks, soft drinks in bottles are 

sold. Occasionally, Mrs. Piccione has a 

buffet table of imported cold cuts. She also 

has a specialty of the house—a "Chip and 

Dip"—cheese dip and potato chips. In cold 

weather, Mrs. Piccione still serves free coffee 

made in a West Bend percolator. 

At the regular concessions stand in the 

theatre lobby, popcorn (from a warmer) and 

candy are sold. There is also an automatic 

soft drink vender, a Soda Shoppe. Confection 

Cabinet Corp. supplies the regular 

concessions items. 

Taking a chance on a new idea is easy for 

this energetic exhibitor. When she took 

over the theatre it was a losing proposition, 

"at first people called it an expensive 

hobby, I took it over because I loved 

movies and wanted to try my hand at being 

an exhibitor." 

Since that time the Apollo has come to 

be recognized as the leading, pace-setting 

art theatre in the St. Louis area. Mrs. 

Piccione has always done her own advertising, 

using FM radio and television spots 

successfully when no one else would think 

of it and encouraging groups such as the 

Alliance Francaise and the Symphony 

societies to use the theatre for fund raising. 

A SON 

MANAGES VARSITY THEATRE 

In addition to her theatre Mrs. Piccione 

is also kept busy keeping up with her 

grandchildren, 13 in all. She is the mother 

of two boys and two girls. Her son Pete 

Piccione runs the Varsity Theatre, a neighborhood 

theatre that has been noticeably 

revitalized since he took over the management. 

Although not a part of the Apollo, Mrs. 

Piccione also boaste of the neishboring art 

gallery which, along with her theatre, has 

done much to up-grade the area. 

And for the future Mrs. Piccione has 

more plans. She hopes to bring differing 

types of musical groups into the bar area, 

more photographs into the lobby, and perhaps, 

some original revues to be presented 

in the cafe-bar. None of these things will 

compete with the theatre, she feels, but all 

of them will add to the prestige, popularity 

and enjoyment of attending a movie at the 

Apollo where entertainment doesn't stop 

with the end of a film. 

Lily-Tulip Cup Corp. has elected a new 

director, King Wilkin, senior associate in 

Dubbed a "movie museum" the Apollo's new waiting room is being hailed by newspapers in St. Louis the management consulting firm of Ernest 

and as far away as Des Moines. Displayed in the window is an antique Edison projector. Now patrons L. Loen & Associates, Los Angeles, and 

waiting to see the movie do not disturb those already inside— and do not have to stand in line outdoors. former chairman of Zellerbach Paper Co., 


Completely New Type Electric 

In-Car Heater for Drive-ins 

FOR MORE 

INFORMATION 

Use Readers' 

Bureau Coupon on Page 29 

Drive-In Theatre Manufacturing Co. is 

introducing an all-new electric in-car 

heater which was developed after exhaustive 

tests and suiTeys of theatre owners 

and engineers to determine their requirements. 

These most desired requirements 

were a heater of attractive design, 

light and easy to handle, engineered for 

maximum efficiency and safety, sturdy 

housing yet simple to maintain, proper distribution 

of heat and assurance that all 

replacement parts will be available when 

needed. The Circle R heater is the result 

of all these requirements, plus research 

and engineering by O. C. Wells, a wellknown 

engineer in the industry. The new 

heater, described as "revolutionary." pro- 

\1des forced air heat on a circular plane, 

full 360 \ instead of just straight ahead, 

and an even flow of heat that surrounds 

the area without hot spwDts. In addition, 

heat is radiated vertically. Housing is 

sturdy aluminum, yet light enough for easy 

handling. All electrical parts are completely 

enclo.sed and the heating element Is 

completely sealed so that sleet, rain, snow 

or humidity cannot harm the heater. A 

wide range of voltages and wattages are 

offered and complete engineering services 

are available. All cabling needed for Installation 

can be furnished. The heaters 

are available with straight or colled cords 

for plug-In or permanent Installation. 

Circle aluminum baskets will be offered 

and. where desired, a circle aluminum 

housing for the post. Replacement parts 

are to lx> available at all times. 

Xcnor) Arc Lamp Designed 

For 16mm Projection 

T)w Strong X-16 Is a new lamp employing 

a xenon arc and especially designed for 

16mm motion picture projection. Manufactured 

by the Strong EHectrlc Corp., It 

Ls adaptable to such projectors as Eastman 

arc and Incandescent, Norclco. Hortson. 

Bell and Howell. Victor. RCA and Ampro. 

The light source uUll7x.-s tungsten electrodes 

to provide an arc in a xenon gas atmosphere, 

totally enclosed in a quartz envelope. 

It has the advantages. Strong claims, of 

providing a steady, flickerless, pure-white 

light source with no discoloration and with 

extremely even distribution of light over 

the total screen area. The spectral composition 

of the light, which is unaffected by 

voltage variations of the power line supply, 

results in excellent reproduction of color 

films. The equipment, once aligned and 

focused, needs no further adjustment. No 

moving parts are employed in the light 

source and no special cooling is required. 

Four models are available: 450, 900. 1.600 

and 2,500 watt. The igniter is built into the 

lamphouse and provides the proper starting 

or ignition voltage. The associated silicon 

diode transformer-rectifier is specially 

designed to provide the exact curi-ent characteristic 

and regulation capability for 

optimum operation of the light source. 

Pressure Fryer Features Instant 

Pressure When Lid Is Sealed 

Ballantyne Instruments and Electronics. 

Inc.. has anounced a new Plavor-Cri.sp 

I)rc.ssure frj'cr featiu-ing instant pressure 

which will replace the firm's highly successful 

standard size Model B. The new Model 

D. with the Instant pressure feature (patent 

ponding), uses no water and gives full pres- 

.sure as soon as the Ud Is sealed. The new 

Claims mode lor products described editorially 

on this and oriitr pages arc token from the 

manufacturers' 

statements. 

unit is designed with gently rounded shapes 

on corners and instrument panel to facilitate 

cleaning and streamline appearance. 

A new, manual, pre-set timer gives greater 

reliability. Other features include long-life 

seals and greater working area. The new 

Model D will continue to be the only electric 

pressure fiTer with U. L. listing, according 

to Ballantyne. It can handle up to 

60 pieces of chicken in eight minutes. The 

unit operates at a relatively low pressure of 

12 to 14 lbs. and 325'. The kettle is oneinch 

cast aluminum, giving excellent heat 

retention. Actual current is on only onethird 

of the time. 

Self- Service, Hot Food 

Merchandising Equipment 

The 1963 line of Vittle Vendor self-service, 

hot food dispensing and merchandising 

equipment manufactured by Star Metal 

Corp. offers a variety of sizes and applications 

for keeping hot dogs, hamburgers, 

shrimp rolls, popcorn and other .snack foods 

nt perfect serving temperature. All Vittle 

Vendors are UIi and National Sanitation 

Foundation approved. Illustrated Ls Model 

VCD-48 for counter Installation It Is of 

nil .stainless steel construction and provides 

two fully livsulated. thermastallcally con- 

26 The MODERN THEATRE SECTION

and 

trolled compartments, each maintaining its 

own dry heat temperature. It operates on 

208 or 230 V. Compartments feature sliding, 

shatterproof glass doors for heat retention 

and an unobstructed view of the compartment 

interiors. Poods are dispensed and reloaded 

from the top with ease. The superstructure 

merchandises food reproductions 

in color illuminating both compartment interiors 

for greater sales appeal. 

A "Watch-It-Pop" Automatic 

Popcorn Vending Machine 

value. Simple to operate, the two-basket 

fi-yer has a fat capacity of 14 pounds. 

Other features are: tube-fired gas burners 

(stainless steel heat transfer tubes extend 

directly into the fat in the cooking area 

where it counts most, which speeds temperature 

recovery and prevents fat breakdown) 

; an automatic safety device which 

shuts off flow of gas to burner if pilot goes 

out: cool crumb zone—food particles gravitate 

to it naturally leaving the cooking fat 

fresh and clear with no flavor transfer. A 

convenient drain valve is located in front of 

the tank. A super-sensitive Robertshaw 

thermostat responds instantly to the slightest 

temperature change. The fryer tank is 

carbon steel. 

ISmrn Projector Modified 

For Xenon Compact Arc 

The first official demonstration of a JAN 

projector modified for xenon compact arc 

was made by the XeTRON Division of Carbons, 

Inc., at the recent Chicago convention 

of the National Audio- Visual Ass'n. For the 

first time, a big (9xl2-foot) bright (12.5 

P.C.) picture was shown with the new 

XeTRON type JX xenon 450-watt lamphouse. 

According to XeTRON, it is now 

possible for the modified projector to deliver 

three times as much screen brightness 

as can be obtained from a 16mm projector 

using a 1,000-watt incandescent bulb. The 

450 /JK lamphouse has been designed only 

The "Pop-A-Corn" is a new automatic 

merchandiser which loads, pops and dispenses 

fresh, hot popcorn—a complete corn 

popping plant in itself which does the popping 

before the consumer's eyes. It requires 

less than seven square feet of floor space, 

is attractively styled and incorporates an 

illuminated medallion for eye-appeal. The 

vender is manufactured by International 

Vending Machines, Inc., in accordance 

with the Vending Industry Code of Health 

and Sanitation. It is on display this week 

(7-10) at the 1963 convention and tradeshow 

of the National Automatic Merchandising 

Ass'n, Conrad Hilton Hotel and Mccormick 

Place, Chicago. 

Budget-Priced Gas Fryer 

Has Fast Heat Recovery 

A new, low-priced, tube-model fryer. 

Model GP-12, has been introduced by Cecilware-Comniodore 

Products Corp. It features 

exceptionally fast heat recovei-y and, 

according to the company, provides the 

ultimate in efficiency, compactness and 

GOLDEN HOT-SHOT HEATERS 

Here's a partial list of the hundreds who have installed 

Halstead Outdoor, Chicago, Illinois 

Oasis Drive-In, Chicago, Illinois 

jolly Roger, Detroit, Michigan 

Lucky Twin Drive-In, Minneapolis, 

Minnesota 

Fox Bayshore Drive-ln, San Jose, 

California 

Fox Centennial Drive-ln, Littleton, 

Colorado 

Starlite Drive-ln, N. Sacramento, 

California 

Meadow Glen Twin Drive-ln, 

Medford, Massachusetts 

Fairyland Drive-ln, Kansas City, Missouri 

Bronco Drive-ln, El Paso, Texas 

Twilight Drive-ln, Louisville, Kentucky 

104th Street Drive-ln, Portland, Oregon 

Walter Reade Theatres, Oakhurst, 

New Jersey 

Mt. Vernon Drive-ln, Alexandria, 

Virginia 

Sky-Vu Drive-ln, Idaho Falls, Idaho 

Joy-Lan Drive-ln, Florence, Alabama 

OSCAR BROTMAN says — 

"I went first class on everything in 

my new Oasis Drive-In and that 

included the best heater available 

... the EPRAD HOT-SHOT." 

OASIS DRIVE-IN THEATRE, Chicago, Illinois 

JULIAN RIFKIN says — 

ONE YEAR WARRANTY against defects in 

®@ 

LISTED BY 

"I've tried different types and 

brands of in-car heaters in our driveins 

.. . EPRAD'S HOT-SHOT 

does a superior job of heating." 

RIFKIN THEATRES, Boston, 

Mass 

The list l«- ^rowing! More and more exhibitors are putting in Golden 

Hot-Shot eiictric in-cat Heaters to ring up cold weather profits! Hot-Shot's 

superior design insures long life, low maintenance, rugged all-weather dependability. 

Preferred by exhibitors, leading architects, electricians, engineers 

and patrons. 

Heater Promolion-Pik FREE. Shows you step by step how to operate your 

drive-in theatre in winter . . . »nd mike money! Write or phone. 

material and workmanship. 

Sold Internationally Thru Theatre Supply Dealers 

UNDERWRITER LABORATORIES ond 

CANADIAN STANDARDS ASSN. 1214 Cherry St., TolecJo 4, Ohio • Phone: 243-8106 Area Code 419 

BOXOFFICE September 9, 1963 a^

! ST. 

for the JAN projector and meets the needed use with other makes of professional, 

requirements for increased screen illumina- heavy-duty IGmm projectors, 

tion. This JX unit is sold as a modification 

m'w^'^j 

New Kit Simplifies Cleaning 

SoftServers and ShakeMokers 

stallatlon on recent-model SoftServers and 

ShakeMakers which shortens cleaning time 

and saves steps. The kit brings water and 

drain directly to the machine and eliminates 

carrying water back and forth. To 

clean, the operator simply shuts off the mix 

valve and drains product from the cylinder, 

then removes the mix valve and drains surplus 

mix into a mix can. Next, she pulls 

out the drain tube stored below the drip 

pan and inserts it into ejection hole with 

lock lever las shown i. With the machine 

now ready to clean, she turns on the faucet 

at top of machine and turns the operating 

switch to "wash." She is then free for other 

duties until the water in plastic sign section 

of drain hose reads clear. The machine 

may then be shut off, drained and disassembled 

to complete cleaning. 

Mt. complete with instructions for making 

the change to improve the quality and intensity 

of the projected light. Other designs 

will be available in the near future for 

Sweden Freezer Manufacturing Co. announces 

a new accessory available for in- 

PO.WERFUL PLUNGER CLEARS 

CLOGGED TOILETS 

in a Jiffy! 

28 

ITS HERE! 

11 

all 

NEW electric 

CIRCLE-R'' 

IN-CAR HEATER 

Puts the Heat Where You Want It! 

FAN-CIRCULATED ELECTRIC HEAT ON A CIRCU- 

LAR PLANE-PLUS RADIATED HEAT VERTICALLY! 

NOW.' For the First Time You Moy Hove Heot 

Distributed to ALL Arcos—Not Just Straight Ahead! 

• STURDY DIE CAST ALUMINUM • COMPACT 

• LIGHT WEIGHT • SITS ON ANY FLAT SURFACE 

May be comfortobly used on the tronsmission hump on the floor 

— top of the dosh— -or on the reor deck. 

• SAFE • EFFICIENT • ALL ELECTRICAL PARTS ENQOSED 

• HEATING ELEMENT COMPLETELY SEALED 

SIcct, rain, snow, humidify cannot harm or affect heater. 

Potent 

• Strolght or coiled cord • Pcrmoncnt or plug-in installation • Engineered survey forms 

• Aluminum baskets for honging at posts • Wide range of voltoges and wottogcs 

Pending 

Try thii NEW heater—You'll be glad you did! Call your theatre supply dealer now. Or write: 

DRIVE-IN 

THEATRE MANUFACTURING CO. 

PO Boi 247, Edwardsvillc, Konsos Phone: HAmilton 2-5400 

f 

ALBANY. N. Y. 

ALEXANDRIA. LA. 

ATLANTA. GA. 

BALTIMORE. MO. 

ROSTON. MASS. 

BUFFALO, N. V. 

CHARLOTTE. N. C. 

CHICAGO. ILL 

CINCINNATI, OHIO 

CLEVELAND. OHIO 

DALLAS. TEXAS 

nENVER. COLO. 

DCS MOINES. IOWA 

DETROIT. MICH. 

GREENSBORO. N. C 

HOLLYiWOOD. CALIF. 

HOUSrCih TEXAS 

INOIANAFOLIS. IND. 

KANSAS CIIY. MO 

LOS ANCElOk CAur. 

LOUISVILLE. KY 

MEMPHIS. TENN. 

MILWAUKEE Wise. 

MINNFAPOLIS. 

MIIUL 

ETHYLOID 

FILM CEMENT 

POINTS OF DISTRIBUTION 

'"i' 

iV^-^-i"^^...- 

I 

NEW HAVEN. CONN 

NEW ORLEANS. LA, 

NEW YORK CITY 

OKLAHOMA CITY 

OKLA 

OMAHA. NEB. 

PHILADELPHIA PA 

PITTSBURGH. PA. 

PORTLAND ORE 

PROVIDENCE. R I 

SALT LAKE CITY 

UTAH 

SAN FRANCISCO 

CALIF. 

SEATTLE, WASH 

SIOUX FALLS. S 

DAK. 

LOUIS. MO 

SYRACUSE. N. Y 

WASHINGTON. D. C 

CANADA 

TORONTO. ONT 

MONTREAL QUE 

VANCOUVER. B. C 

Clear Messy, Stuffed Toilets 

Cut Maintenance Costs with 

TOILAFLEX 

Toilet 

[aiungu] pfunger 

Ordinary plungers just don't seat properly. 

They permit compressed air and water to 

splash back. Thus you not only h^ve a 

mess, but you lose the very pressure you 

need to clear the obstruction. 

With "Toilaflex", expressly designed for 

toilets, no air or water can escape. The 

full pressure plows through the clogging 

mass and swishes it down. C.nn't miss! 

• Double-size cup, double-pressure 

• Tapered toil gives air-light fit 

• Designed to flex at any angle 

• Centers itself, can't skid around 

Cct n "TOILAFLEX" lor your homo loo. 

Positive insurance against stuffed toilet. 

AT 

HIgtttr 

In Canada 

YOUR HARDWARE SUPPLIER 


CONDENSED INDEX OF 

PRODUCTS 

Page 

ATTRACTION BOARDS & LETTERS 

Adler Silhouette Letter Co 18 

National Devices Co 23 

CARBON SAVERS 

Call Products Co 16 

PROJECTORS, 70-35mm 

Page 

Ballantyne Inst. & Elect., Inc 14 

North American Philips Co 13 

PROJECTORS, 16mm 

Camera Equipment Co 9 

REFLECTORS 

Strong Electric Corp 

SEATING 

Page 

American Seating Co 10, 11 

Heywood-Wakefield Co 14 

12 

Irwin Seating Co 18 

COFFEE DISPENSERS 

Steel Products Co 20 

PROJECTOR CARBONS 

Carbon Products Div. of 

Union Carbide 15 

SNOW CONE EQXnPMENT 

Samuel Bert Mfg, Co. 

Sno-Master Mfg. Co. 

23 

20 

DRINKS, SOFT 

Coca-Cola Co 5 

FILM CEMENT 

Fisher Mfg. Co 28 

GLASS AND CHROME CLEANER 

Kinner Products Co 21 

HEATERS, IN-CAR 

Drive-In Theatre Mfg. Co 16, 28 

Electromode, Div. of Commercial 

Controls Corp 23 

Eprad, Inc 27 

ICE CREAM MERCHANDISERS 

Bally Case & Cooler Co 20 

LEASING,. THEATRE EQUIPMENT 


POPCORN BUTTER 

Dairy Service Co., Inc 21 

POPCORN SCOOPS 

Speed Scoop 18 

PROJECTION ARC LAMPS 

C. S. Ashcraft Mfg. Co 18 

Strong Electric Corp 2, 3 

PROJECTORS, 35mm 


National Theatre Supply 20 


Clip 

and Mail This Postage-Free Coupon Today 

FOR MORE INFORMATION 

This form is designed to help you get more information on products and services 

advertised in this issue of The Modern Theatre Section or described in the "New 

Equipment and Developments" and "Literature" and news pages. Check: The advertisements 

or the items on wrhich you want more information. Then: Fill in your 

name, address, etc., in the space provided on the reverse side, fold as indicated, 

staple or tape closed, and mail. No postage stamp needed. 

ALPHABETICAL INDEX OF ADVERTISERS, Issue of September 9, 1963 

Page 

D Adler Silhouette Letter Co 18 

n American Seating Co 10, 11 

D Ashcraft Mfg. Co., C. S 18 

n Ballantyne Inst. & Elect., Inc 14 

D Bally Cose & Cooler, Inc 20 

D Bert Mfg. Co., Samuel 23 

n Cali Products Co 16 

n Camera Equipment Co 9 

n Carbon Products Div. of Union Carbide .... 15 

n Coca-Cola Co 5 

Dairy Service Co., Inc 21 

D Drive-In Theatre Mfg. Co 16, 28 

n Electromode, Div. of Commercial 

Controls Corp 23 

D Eprad, Inc 27 

NEW EQUIPMENT and DEVELOPMENTS 

Page 

n Nev^-Type In-Cor Heater 26 

D 

Xenon Arc Lamp for 16mm Projection .... 26 

Instant Pressure in New Fryer 26 

D Hot Food Merchandising Equipment 26 

Page 

n Fisher Mfg. Co 28 

n Heywood-Wakefield Co 14 

n Ifwin Seating Co 18 

D Kinner Products Co 21 

n Manley, Inc 21 

n National Devices Co 23 

n National Theatre Supply Co 20 

n North American Philips Co 13 

D Poblocki & Sons 21 

D Sno-Master Mfg. Co 20 

n Speed Scoop 18 

D Steel Products Co 20 

n Strong Electric Corp 2, 3, 12 

n Toilaflex, Stevens-Burt Co 28 

D Wagner Sign Service, Inc 17 

Page 

n Budget-Priced Gas Fryer 27 

n 16mm Projector Modified for Xenon Arc .. 27 

n Cleaning Kit for SoftServers 

and ShokeMakers 28 

Page 

n Vending Machine Pops Corn 27 

OTHER NEWS OF PRODUCTS and EQUIPMENT 

Page 

n Strong's Futura Lamp 9

aboui PEOPLE / and PRODUCT 

Dr Pepper national sales set a new, alltime 

high record for July volume, topping 

last year's figure for the same month by 

nearly 12 per cent. The July increase continues 

an unbroken record of monthly 

gains for the past nineteen months. 

Andrew S. Berwick, jr.. president of 

WriKht Popcorn & Nut Co.. San Francisco, 

has been appointed a regional vice-president 

of the National Ass'n of Concessionaires, 

Berwick, who is a member of 

the associations' jobber-distributor segment, 

will represent Region No. 8 for NAC. 

which embraces the states of Arizona, 

California. Colorado. Nevada and Utah. 

W. E. UzzELL. vice-president and director 

of marketing of Royal Crown Cola Co.. has 

announced several management changes in 

the advertising and sales promotion departments. 

Robert G. Turner, who for the 

past two years has been director of sales 

promotion, moves up to general advertising 

manager: and Elliott G. McLean, who recently 

joined the company, has been ap- 

Robert G. Turner Elliott G. McLeort 

pointed director of sales promotion. Mc- 

Lean had been director of public relations 

for another soft drink company for the past 

five years. 

BOXOFFICE-MODERN THEATRE: 

Send me more information about the products and articles checked on 

the reverse side of this coupon. 

Nam* 

Tlieofre or Circuit.. 

Searing or Cor Capacity.. 

Street Number 

Position.. 

T. A. Mayton, a member of Royal 

Crown's advertising department for six 

years, has been appointed director of national 

advertising: and Sam P. Moore jr., 

has been named director of point-of-sale 

advertising. 

Gilbert D. Wildes is the new assistant director 

of sales promotion: Calvin Pratt has 

been named director of audio-visual communications: 

and John Crichton. former 

manager of the Community Development 

Department of the Floncia State Development 

Commission, has been appointed director 

of training services for both the 

parent company and its bottlers. 

City.. 

Zon« 

State., 

Fold along rtiit line witti BOXOFFICE oiidreu out. Staple or tape clojed. 

HAVE YOU MADE ANY IMPROVEMENTS LATELY? 

We'd like to know about them and so would your fellow exhibitors. 

If you've installed new equipment or made other improvements in your 

theatre, send us the details— with photos, if possible. Or if you have 

any lips on how to handle some phase of theatre operations, concessions 

sales, etc.—faster, easier or better— let other showmen in on them. Send 

this 

material to: 

The Editor 

MODERN THEATRE 

Fir«f 

Cl< 

^ 

Fold olong ttiii line with BOXOFFICE addreu out. Staple or tope cloied. 

BUSINESS REPLY ENVELOPE 

M Permit Ho B7< - Section 34.9 PLI* - KonMt City. Mo 

BOXOFFICE-MODERN THEATRE 

Flavo Rite Foods, Inc , 

will have an "Oriental Garden" 

on the rooftop of the three itory "World of Food" 

pavilion at the 1964 65 New York World's Fair where 

Chinese delicacies, including the company's Shrimp 

Rolls, well known in drive in theatres, will be served. 

Shown signing a contract for an exclusive on oriental 

foods at the fair is Larry Blumenthal (center), vicepresident 

and sales director of Flavo Rile and a mem 

ber ol the board at directors of the National Ass'n 

of Concessionaires. Seated, at left, is Kenneth K. 

Fell, president of Flavo Rite, and, at right, Edward J. 

Carroll, regional sales director of Automatic Canteen 

Co ol America which will operate the Flavos Oriental 

Garden Standing, is Jim Jones, president of the 

World ol Food. In the background is a blown-up 

sketch ol the pavilion. 

• THIS SIDE OUT 

825 Vin Brunt Blvd. 

KANSAS CITY 24. MO 


• ADLINES & EXPLOITIPS 

• ALPHABETICAL 

INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE BELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANDISING IDEAS 

THE GUIDE TO I BETTER BOOKING AND B U S I N E S S - B U I L D I N G 

Featurette Seen on Vacation Cruise 

nil' sri I 

\iiok, 

,111111 in the 

RED 

PHONE 

,.t,. »,kl, MC-. l.in.l' 

HtS MISTRESS 

MEB HIVW 

Becomes Producer of Extra Revenue 

A three -reel film presented in a Pacific 

& Orient Lines liner which John W. 

Creamer saw in the ship's theatre on a return 

trip from Australia resulted in some 

extra revenue for the Federal Theatre at 

Denver, Colo., which Creamer manages. 

The three-reeler was "A Great Ship," 

which depicts the building of the Canben-a, 

largest and newest liner on the Pacific. 

After arriving home, it occurred to Creamer 

that he could book this short for showing 

at the Federal. The print had to be shipped 

by plane from London but the Denver theatre 

became the first in the U.S. to show 

the film. 

First, Creamer contacted the public relations 

department of the P&O Lines in 

San Francisco, asking if he could get a 

35mm print of "A Great Ship" in two 

weeks. He also asked the P&O office to 

prepare newspaper stories for the Denver, 

Colorado Springs and Cheyenne area. The 

steamship representatives agreed, and in 

addition contacted every travel agency in 

the area by letter, advising of the showing 

and suggesting that the travel agency 

clients be told about it. Creamer continues: 

"The steamship line gladly agreed to 

furnish photos, posters and ship pennants 

for a lobby display along with brochures for 

us to hand out to customers. The local 

office of the American Express Co. gave me 

a nice window display in its downtown 

I^|^«K#t:» 

The populority of a Shetland pony never wears thin 

as a giveaway; that is, of course, in neighborhoods 

where there are facilities for stabling and pasturing 

the animals. Here Carl Cannon, manager of 

the Center Theatre in Weldon, N.C., puts his white 

pony through his paces. The giveaway is via ticket 

stubs at the end of a kiddy show series. 

travel office. They also furnished travel 

consultants to staff a table in the theatre 

lobby during the run. The P&O Lines had 

the print sent direct to me from London via 

air-freight. 

"The short is in Technicolor and is really 

beautiful. We even had the local English 

consul as our guest on the opening night. 

As the Canberra is a British ship, we 

booked in two British features with it to 

give the proper atmosphere. 

"Results? Yes, we did increase our 

grosses. In a city of this size the travel 

business is a big item, and any other key 

city can repeat this promotion. The cost 

to me? None at all." 

Manager Helps Put On 

Review Show Over Radio 

Dan Jones at the Strand Theatre, Og- 

works hand-in-hand with 

densburg, N. Y., 

the disc jockeys at his local radio station. 

Every Saturday night on a program called 

Hollywood in Review, Jones and a disc 

jockey discuss the following week's attractions 

at the Strand, and if there is 

special music from the pictures, they include 

that in the show, too. In between 

records, Jones fills up the time with interesting 

stories and comments which he 

lifts from his pressbooks. This certainly 

is a great way to publicize coming attractions 

! 

The clergy really got behind the showing 

of "Question 7." Almost all of the ministers, 

priests, and rabbis that Jones contacted 

plugged the picture in their bulletins, and 

at least three ministers gave sermons on 

it. Since four of the churches had mailings, 

the Ogdensburg manager included handbills 

in each mailing. One minister even 

went so far as to write a letter to the 

editor of the local paper m-ging everyone 

to be sure not to miss this picture. 

The letter was published in the paper a 

few days before opening. This is the kind 

of cooperation that really makes or breaks 

the run of an attraction such as "Question 

7"! 

Bar at 

a Theatre 

A license has been granted to a theatre 

to provide intoxicants dm'ing performances. 

Patrons of Miles Jervis' King's 

Cinema in West Bromwich, England, now 

are able to obtain drinks dui-ing opening 

hours. 

HUDSON k [ 

A' 

Gathering 

ofjsagles 

Rock 

A 

*\ l--^'^' 

Likes Small Sheets 

Dave Yates, who reports he loves to 

make up theatre front displays if he has 

the time and inspirational poster materials, 

forwards some pressbook clippings on the 

lithograph posters available on "Savage 

Sam" and "A Gathering of Eagles," with 

a note expressing regret that the scenes 

used on the smaller (3 and 1-sheets) 

posters for each film (reproduced above) 

were not featured in the larger 24 and sixsheets. 

The one-sheet (style A, left above) for 

"Savage Sam" has the ideal scene, the 

boy hitting the Indian with a rifle butt, 

Yates believes. "It's too bad that this 

scene wasn't used on one of the larger 

pieces of paper instead," he comments. 

"That scene sold most of the tickets as 

far as children are concerned. 

"Ditto, for 'A Gathering of Eagles.' The 

24 and 6-sheet are virtually identical, then 

the three -sheet comes up with a contrasting 

good layout (right above), which I 

feel should have been the basis for either 

the 24 or six-sheet. I feel that Universal 

is missing out in not utilizing a more 

noticeable Strategic Air Command appeal 

in the posters on 'Eagles'." 

Yates offers his opinion as "one weak 

voice in the wind." 

He manages the Uptown Theatre in Victoria, 

Tex. 

Readers in Shorts! 

Two girls in shorts sat on folding chairs 

on a busy Washington, D. C, street reading 

copies of Ian Fleming's "Dr. No" and 

(besides attracting attention to themselves) 

got people to read signs on the 

backs of the chairs which stated, "Waiting 

for James Bond, Agent 007 in Ian Fleming's 

DR. NO . . . Starts Wednesday . . . 

RKO Keiths." 

BOXOFFICE Showmandiser Sept. 9, 1963 — 141 — 1

I 

Conn. 

Deejay in 

Cage Makes Big Radio Noise 

For Escape ; Girl in Bikini Stunt Too 

People coming in the theatre to see "The 

Great Escape" seem to enjoy it more when 

seen from start to finish. Sue Edwards of 

the United Artists field staff reports from 

openings of the film in Houston and San 

Antonio. Tex., on which she assisted. 

"Perhaps the idea of not seating patrons 

during the last half of the picture would 

make it more effective from the audience 

\-iewpoint." she suggests. 

PRIZES FOR RIGHT KEYS 

Among promotions carried out for 

"Escape" at Loew's State in Houston was a 

deal with radio station KIKK. which put a 

disc jockey in a cage set up on Main street 

in front of the theatre and had him broadcast 

from 10 ajn. to 7 p.m. on Thursday, 

the day before opening. Women were invited 

to try and unlock "the cooler" ikeys 

I 

supplied . the successful ones getting 

prizes. 

A twirling instructor. Yvonne Mc- 

Cutcheon. gave the escape drama a good 

break when a group of her girls performed 

before 30,000 fans at a doubleheader played 

by the National League Houston Colts in 

the Colt Stadium when she used "The 

Great Escape March." The name of the 

music and the picture were annoimced over 

the public address system. 

TWIRLERS AT THEATRE 

Several of her twirlers also performed in 

front of Loew's State one night. 

The Space City Motorcycle Club drove 

around town one day during the run, hitting 

population and heavy traffic areas. 

Each motorcycle carried a sign which read, 

"The Great Escape Is On." 

There were interviews galore, by tape on 

radio—Miss Edwards with deejays live 

and in newspapers by columnists with an 

ex-POW of Houston. There also were big 

space story breaks in the dailies. 

In San Antonio. Miss Edwards engineered 

publicity breaks in behalf of the 

film in connection with the national convention 

of ex-POWs which was held there. 

Miss Edwards also worked on the 

& 

Bill Boiley, disc jockey at Houston, broadcost from 

10 a.m. to 7 p.m. from a "cooler" one day during 

the run of "The Great Escape," inviting the women 

to try their luck at opening the cage lock for prizes. 

The cage wos set up in front of Loew's Stote. 

"Escape" opening in Fort Worth, where the 

deejay in a cage stunt was repeated. There 

Bill Warren of KXOL remained locked up 

20 hours before Kathy Henson placed the 

right key in the lock and freed him. 

There a girl in a bikini stunt received 

three-column photo coverage in the Fort 

Worth Press. There Dick Empey. Hollywood 

Theatre manager who recently was 

appointed assistant advertising and publicity 

director for Ti-ans-Texas Theatres, 

hired model Ann Pace to visit the news 

media offices fetchingly clad in a flowered 

dress. 

Then Miss Pace pulled a string on her 

left shoulder, the dress dropped and wow, 

there she stood in an even more fetching 

bikini. Empey accompanied her and explained 

that Miss Pace's "escape" was to 

call attention to "The Great Escape" opening 

at the Hollywood. 

Her escape was from the heat! 

Empey and Miss Edwards rounded up 

Roy J. Chappel jr., a POW of Fort Worth, 

and had him interviewed by the Fort 

Worth Star-Telegram. Since he had a 

record of being a wartime escape artist 

himself, his story was good for several 

columns of interesting reading, all tied up 

with "The Great Escape." 

A Back-to-School Show 

Richard Durbin of the Paris iKy.i Tlieatre 

lined up ten merchants to sponsor a 

back-to-school show August 22. Durbin 

had the Paris Dally Enterprise as sponsor 

of a four-week series of kiddy shows during 

the summer. 

Film Page Composile 

In Form of Jet Plane 

Scenes and faces cut out from stills and 

posters on "A Gathering of Eagles" were 

pasted up in the form of a jet plane silhouette 

by L. C. Montgomery, proprietor 

^^ 

of the Joy Theatre in New Orleans. Mont- 

^^ 

gomery took the pasteup to the motion picture 

editor of the New Orleans States-Ifcem. 

who had it engraved for the front page of 

the amusement section. 

It was an eye-arresting picture, for which 

the newspaper received a number of volunteer 

compliments. A gala opening night 

was arranged for Armed Forces officers in 

the area. An Air Force honor guard saluted 

SAC. Marine, Army, Navy, WACs and other 

officers as they arrived for the opening 

showing. 

Big Air Force Help 

At Schoenstad Theatre 

Jean Schoensladl of the Schoenstadt circuit, 

Chicago, and Earl Colvin, manager of 

the circuit's Atlantic Theatre, got major 

assistance from the Air Force recruiting 

office in behalf of "A Gathering of Eagles." 

A week in advance, a display of Air Force 

equipment, including a pressure suit of the 

type worn by SAC crews, was set up in 

the lobby. At the same time the Air Force 

put up 100 window cards in neighborhood 

store windows, sniped with the theatre 

names and playdates. 

On opening day the Air Force had trucks 

and cars parked in front of the theatre 

with a squad of airmen on hand. The 

film was delivered to the theatre by an 

Air Force car. 

Lufthansa Ready to Give 

Lift to 'Call Me Bwana' 

Flank Henson, manager of Loew's State 

in New Orleans, found the ready-made tieup 

with Lufthansa German Airlines was sufficient 

to get "Call Me Bwana off to a 

" 

good run. 

The airline came through with a 3-col.. 

7-in. ad featuring a "Bwana" scene. The 

local office also supplied the blue canvas 

shoulder-strap bags, complete with a 

powder compact, clothes brush, cologne, 

comb, etc.. which were distributed at newspaper, 

radio and television offices by a girl 

hired from a model agency and dressed as 

a Lufthansa hostess. The model also appeared 

on the WWL Ladies First television 

show, and was interviewed on radio. 

This was supplemented with television 

and radio spots. 

Peace Corps Aids Orpheus' 

Third nins arc sometimes hard to sell, 

but one Albuquerque theatre manager did 

all right with a picture on it.s third showing 

locally. The film was "Black Orpheus" at 

Don Pancho's Art Theatre, managed by Ed 

Lowrence. He contacted officials of the 

U.S. Peace Corps—which has a training 

center at nearby University of New Mexico 

—and offered corps members a discount on 

tickets from $1 to 75 cents. 

a 

ss n 

K. 

Bill Worrcn, diK lOckcr trom KXOL fort Worth, 

Tei , broodcoirt from o cogc in front of the Holly 

wood Theoirt 20 hourt prror to the oprning of "The 

Great EKope," before Kalhy Henicn come olonf 

wirii the winning key to frM him. 

Open Letter lor 'Damaged Goods' 

Jo Youniutz, nianiiKt'r of Uic Torrlngton 

I Drive-In. ran a personal endorsement 

type ad

imMwia 

Miss Flipper Passes 

Out Tlipper' Decals 

The entire staff of the downtown, firstrun 

Imperial in downtown Jacksonville, 

Fla., participated with pleasure In promoting 

a two-week run of "Flipper," which 

gave the theatre a greater attendance than 

any other program since "Swiss Family 

Robinson" at the beginning of 1961. 

Ushers and candy girls took turns riding 

in a $2,000 speedboat on a Gator boat hitch 

behind the car of John Meehan, Imperial 

assistant manager. Participating was Kay 

Miller, recent first runnerup in a local 

"Miss Boating Queen" contest, who was 

renamed "Miss Flipper" for the dui-ation 

of the run of "Flipper." In a week's time 

she handed out 3,000 "Flipper the Skipper" 

safe-boating decals in front of the theatre 

and in suburban shopping centers. 

NINE FOOT CUTOUTS USED 

Three nine-foot cutouts from the 

"Flipper" six-sheet were used to dress up 

the exterior of the Imperial. Two were 

suspended on wire mesh 30 feet above 

either side of the Imperial's upright name 

sign and were floodlighted at night by 

coves of light on top of the theatre's 

marquee. 

The third cutout rode above the theatre 

boxoffice part of the time and also did 

double service by ornamenting the boat 

used for street ballyhooing in all outlying 

shopping centers of Jacksonville. 

The boat ballyhoo was tied in with Safe 

Boating Week by William Clary, head of 

the water safety division of the Duval 

(Jacksonville) County Safety Council. 

Clary also supplied the Imperial with three 

60-foot strings of genuine nautical banners 

which were strung around and over 

the theatre marquee. The $2,000 boat and 

Gator boat hitch were supplied without 

cost by Duval Marine, a large commercial 

boating sales firm. 

HIGH ABOVE STREETS 

Fifteen-inch fluorescent-colored letters 

spelled out "Flipper" and "Coming" for 

two weeks in advance of the nin. They 

were suspended high above the street and 

during the run, with "Now" replacing 

"Coming." 

A thousand of the "Flipper the Skipper" 

decals were handed out to youngsters by 

Imperial cashiers in advance of the run. 

U.S. Coast Guard officials also cooperated 

with Robert Cornwall, Imperial manager, 

and his assistant, John Meehan, in carrying 

out the successful promotional campaign 

for "Flipper." 

Bonus Shows on Fridays 

At New Britain, Conn., Sperie P. Perakos 

of Perakos Theatre Associates, has a 

new phrase for drive-in patrons desiring to 

stay on for the Friday night "Bonus Show," 

screened after regular double-feature program— 

"Late Owl Movie Viewers." Conventional 

admission charge prevails on Friday 

at the Perakos Plainville and South 

ington drive-ins. Ads assert, "Extra ! Bonus 

Tonight! For You Late Owl Movie 

Viewers!" 

Lined Up IG Merchants 

Gary Rhodehouse sold a nine-week summer 

vacation series at the Colonial Theatre 

in Norwich, N.Y., to 16 merchants. 

^' 2fe«|r««ss^; 

The entire back of the snack bar of the G. C. Murphy Co., a large variety store in a Cincinnati shopping 

center, was utilized as a tiein for "King Kong vs. Godzilla" displays and the store's special of the week 

Monster sodas or sundaes! Signs throughout the store advertised the Monster special. 

No Time to Relax at First Run Drive-ln; 

Promotion of Every Booking Is a Must 

A successful drive-in theatre manager 

never has the chance to relax for one 

moment during his short season. Working 

in his favor are a well-run physical theatre, 

a good location, and that is about 

all. He can't count on the weather nor at 

times on the drawing power of his film. 

So to have a good season, he must promote 

each film for all that it is worth. 

PLAYS FIRST-RUNS 

Robert Oda is manager of Cincinnati 

Theatres' Twin Drive-In, which has the 

distinction of being one of the very few 

area drive-ins to play first runs. F\irthermore, 

Oda is always busy since the Twin 

plays the entire year with the exception of 

Christmas Eve. 

Regardless of the type of film being 

shown, Oda is in there pitching and his 

down-to-earth promotions spell good boxoffice. 

He ignores the weather, concentrating 

his attention on the films. Generally 

his promotions are rather simple but what 

sparkles them is the variety, and his consistent 

beating of the drum. 

For example, when the Twin played 

~7i4/rn 

niVE 

THEnTRE 

GODZILLA 

—TUOJAH HORSE 

inrTTT 

ir SC/tCAMS ^*oi/r ria 

FACTSÛf£ 

PROFESSOR 

BLAND OF LOVE 

RANGE 

Cutouts, 5x10 feet, were used on Twin Drive-ln marquee 

during the run of "King Kong vs. Godzilla." 

BOXOFFICE Showmandiser Sept. 9, 1963 — 143 — 

"King Kong vs. Godzilla," Oda had a special 

tape recording made covering the film 

which was played at intermission time for 

ten days in advance of playdate. He pursued 

the film company and obtained huge 

cutouts 10x5 feet of monsters King Kong 

and Godzilla, which he used on the marquee. 

His "ringers" in this promotion were a 

coloring contest and a tiein with a large 

variety store. 

The coloring contest was for the youngsters 

with the cooperation of the Post and 

Times-Star, Cincinnati's evening newspapers. 

The contest with prizes for the 

best entries, ran for three days prior to 

opening date. The space alloted for the 

contest in the newspaper was donated free. 

Since one of the requirements in the contest 

was neatness, quite a few extra papers 

were sold during that period. 

SIGNS EV BIG STORE 

Another big drawing card was developed 

through the cooperation with the G. C. 

Murphy Co., a huge variety store in the 

Swifton Shopping Center which draws 

thousands of people every day. 

Oda had full use of the entire back of 

the Murphy's snack bar for his displays. In 

addition. Murphy's featured a monster sundae 

and soda, some of which were given 

away as prizes, as were a few Twin passes. 

This promotion was carried throughout the 

store over its public address system, giving 

the particulars on the film, the theatre 

and the dates. 

The excitement and interest created by 

these promotions proved Mr. Oda's theory 

to be correct, for "King Kong vs. Godzilla" 

paid off handsomely at the boxoffice. 

Colonel Is Theatre Guest 

Col. R. C. Craddock of the Perrin Air 

Force base was the personal guest of Bill 

Samuel, manager of the Rialto in Denison, 

Tex., at the opening of "A Gathering of 

Eagles." The Perrin base had an impressive 

display at the theatre.

at 

EFFECTIVE APPROACH IN SMALL TOWN 

Keep Theatre in the News^ Sell Women Hard 

Are Prime Rules of Margaret Mortensen 

By ALLEN M. WIDEM 

The "localized" approach and attitude, 

never more vital In selling the small-town 

motion picture theatre, 

is of prime concern 

and concentration 

to Margaret A. 

Mortensen, manager 

of the Stanley Warner 

Capitol Tlieatre 

in Willimantic, Conn. 

One of Connecticut's 

few women theatre 

managers. Mrs. 

Mortensen is aware 

that the dwindling 

Mrs. Mortensen number of smalltown 

theatres can be 

attributed to a variety of reasons in a 

constantly fluctuating market. 

The Capitol is operating in a growing 

community (upwards of 15.000). yet a decade 

ago. when the population was much 

less, three theatres (the then Warner Bros. 

Gem and the Markoff Bros. Strand were 

the other two) were very much in business. 

The Capitol is situated in midtown. with 

reasonably adequate adjacent parking. 

Moreover. Willimantic is a long-established 

retail shopping center, and its local newspaper, 

the Daily Chronicle, willingly pro- 

Alan Itclin, longhme theatre operator in the Albony, 

NY., areo, ha> spread out into Florido, 

where he hot the Troll Drive In at Sarasota, which 

IS managed by Charles Ivester. The Iselin hcodquorlers 

rcmomi at Albany, where Wplliom Herbert 

IS in charge. Pictured above ore two ciomplos of 

thowmonihip practiced at the Florido area. Top, 

the Trail ttoll wore Navy uniforms through the 

run of "Follow the Boys." Note the effectiveness 

of the huge anchor in getting attention. Below, 

It on ineipensive street bollyhoo for o Trail 

ottroction. 

vides free editorial space to motion picture 

news supplied by Mrs. Mortensen. 

At the same time, she told this Boxoffice 

correspondent, unless the Capitol's 

name is consistantly "in the news." so to 

speak, the Willimantic commuting region'.s 

entertainment enthusiasm can well lag. 

drift off elsewhere in a region aboundin;; 

with sparkling lakes and bucolic retreats. 

Long Island Sound, with salt water fishing, 

bathing and boating, is an hour's drive 

away. 

How. then, to best sell the Capitol 

"image"? 

Mrs. Mortensen. who got her theatre 

training on the Capitol's cashiering staff 

some years ago. feels strongly that a basic, 

hard-sell approach to the distaff side of 

the audience can have strong Impact. 

Some months ago, she established a 

policy of Thursday night "Woman's Shopper's 

Special." admitting all women for 50 

cents. Since the bulk of the larger downtown 

shops are open to 9 p.m. on Thursdays, 

the merchants are willingly reminding 

their customers of the Capitol offer, 

via window and interior cards. And Mrs. 

Mortensen. of course, dutifully incorporates 

constant "reminders" in daily newspaper 

ads. 

Not too many weeks ago. she gave 300 

theatre passes to John E. Crotty. chairman 

of the Willimantic chapter. American Red 

Cross, to be distributed to blood donors. 

"I was more than thrilled at being able 

to assist the Red Cross campaign." Mrs. 

"When two of my 

Mortensen commented. 

children were babies, blood transfusions 

were required to prevent an anticipated 

toxic condition. The American Red Cross 

provided the blood without charge and 

without question and I've been personally 

grateful ever since." 

Needless to say. Mrs. Mortensen is careful 

to remind all staff members to treat incoming 

and outgoing patrons with courtesy 

and cheerfulness. 

House maintenance is constantly 

checked, and Mrs. Mortensen's office door 

is open to patron's comments and suggestions. 

Iselin Drive-In Staffers 

Wear Colorful Outfits 

Managcr.s and assistant managers at 

Iselin drive-ins in eastern New York wear 

blue tropical sports coats and gray slacks, 

with name identification cards on which 

is prinU'd "Can I Help You?" At Florida 

automobilers oiierated by Alan Iselin. the 

outfit is a red blazer and gray slacks. General 

manager Bill Barrington and a.ssistant 

Bill Hebert also don the blue and gray 

when on duty at night. 

Showman Elkins 

Picks Beauty 

Stevle Smith, one of the high .school 

girls employed by Ken Elkln.t In "Stars of 

Port Madl.son" ad gimmick for "The Courtship 

of Eddie's Father the State The- 

" 

atie In Fort Madl.son. Iowa, was selected as 

Miss Lee County and entered the Miss Iowa 

contest held at Spirit Lake. 

Showman Dick Empcy of the Hollywood Theatre in 

Fort Worth wos the mon who come to dinner—with 

50 kids! He bundled up a bunch of youngsters 

from the Fort Worth Doy Nursery, took them to a 

cafeteria ond then to the theatre to see "The Man 

From the Diners' Club." 

Day Nursery Kids (50) 

To Lunch and Theatre 

Approximately 50 youngsters from a day 

nursery school were treated by Dick Empey 

to luncheon and a trip to the Hollywood 

Theatre in Fort Worth. Tex., to see "The 

Man From the Diners' Club." It took a lot 

of work but the kids were "perfect" in their 

behavior, and the local dailies ran photos, 

one of which Is reproduced herewith, and 

carried mention of the event in news 

columns. 

Manager Empey lists his step-by-step 

procedure 

(1. Contacting a group and arranging 

the best time for the show and dinner. 

(2. Contacting the children's school so 

they could have the day off. 

(3. Arrangement with a restaurant to 

feed approximately 50 children chaperoned. 

Everyone received a complete delicious 

chicken dinner at Lavender's cafeteria. 

(4. Acquire bus transportation for most 

of the day for this group. 

(5. After the transportation was located 

a driver had to be contacted. This was 

not easy. 

(6. Contact newspapers and arrange 

coverage. 

Illegal Parking Tickets 

Passes to See 'Escape' 

Illegal parking tickets issued by Lew 

Bray jr.. manager of the Texas Theatre In 

Pharr. Tex., gave several car owners a 

momentary flash of anger and surprise. 

However, their anger s(X)n turned to smiles 

when they found the "tickets" were good 

for two admissions each to see "The Great 

Escape." 

For "Savage Sam," Bray put up a fourfoot 

tree trunk out front on the sidewalk 

with a dog cutout tied to It. A sign "Savage 

I 

Sam Is (Coming Here." 

A six-foot aircraft propeller — the real 

thing^with a clock In the hub was tagged, 

"Time to Come 'Fly With Me.' " 

Demonstrations of Japanese Judo and 

karate by black belt professionals were part 

of the theatre front activities arranged at 

the premiere of "Buddha" at the Stage 

Door Theatre in San Frnnclsco. Tlie opening 

was a Goodwill Industries benefit. 

— 144 — BOXOFFICE Showmondisor Sept. 9, 1963 

3 

jsn 

K.

O X O F F I C E 

UA 

u u u K 1 N u u 1 u u 

An interpretive onalysis of lay ond trodepress reviews. Running time is in parentheses. The plus ond 

minus signs indicate degree or merit. Listings cover current reviews, updated regularly. This department 

also serves as an ALPHABETICAL INDEX to teoture releases. ^ is tor CinemoScope; V; VistaVision; 

(g Panavision; ^ Technirama; ;J Other anamorphic processes. Symbol tj denotes bOXOFFlCE Blue Ribbon 

Award; color photography. Legion of Decency iLOD] ratings: A1— Unobjectionable for General Patronage; 

A2— Unobjectionable for Adults or Adolescents; A3— Unobjectionable for Adults; A'l—Morally 

Unobjectionable for Adults, with Reservations; B—Objectionable in Part for All; C—Condemned. For 

listings by company in the order of release, see FEATURE CHART. 

Review digest 

AND ALPHABETICAL INDEX 

1+ Very Good; + Good; — Foir; — Poor; = Very Poor. In the summary t+ is rated 2 pluses. = as 2 mii 

•5 « -s 

— ~— Q 

o: p CC I- o Oi— -1 

Arturo's Island (90) 

Drama (subtitles) MGM 2-23-63 B 

2736 Atom Age Vampire (87) Ho Topaz 6- 3-63 

— B 

271S Balcony, The (84) Drama Cont'l 4- 1-63 C 

QBallad of a Hussar, The 

(94) Operetta Artl

REVIEW DIGEST 

AND ALPHABETICAL INDEX In the iuminary f \t rated 2 plusci, — ai 2 minutei. Very Good; * Good; — Fair; — Poor; = Very Poor. 

1 

" 

2711 OHadaoi (Ul) ® 70 Con-Or. . 

2715 OKtic VoyiBi of Sinluil. Thi 

Embassy 3-11-63 B 

(79) > 

f Adi Sped Filmgroup 3-25-63 

2728 OMiinidctnt Sinner (91) 

Eng-dubted Period Onma. .Film-Mwt 5- 6-63 A3 

2730 Maid far Murder (S9I Comedy Jinus 5-13-63 

27390Wain Attriclion. The (S5) Dr. MGM 6-17-63 B 

2732 Man and His Woma/i (S3) Or . .Starkey-SR 5-20-63 

2720 Man From the Diners' Club. The 

(96) Farce Comedy Col 4- 8-63 Al 

Z739 0Marityn (83) $ Compilation 20th-Foi 6-17-63 B 

QMarriage of Figaro, The (105) 

Fr. Classic Union 8-12-63 A3 

2657 Huime (93) Comedy-Drama Ellis 12- 3-62 B 

27310Mill ol the Stone Weacn (94) 

Horror Drama Parade 5-20-63 

2715 Mind Benders. The (99) Or AlP 3-25-63 A3 

2719 uOMiracle ol the White Stallions 

(118) Drama BV •>- 8-63 Al 

2721 OHondo Cant (102) Documentary. .Times 4-15-63 A4 

2735 0Mouse on the Moon. The 

(82) Comedy Lopert 6- 3-63 Al 

2758 Murder at the Gallop (81) 

Mystery-Com MGM 8-26-63 Al 

2760 Murder Can Be Deadly 

(60) Sus. Melodr. Colorama 9- 2-63 

2748 Murder on the Camous 

(61) Mys-Melo Colorama 7-15-63 A2 

My Name Is l>an (97) Melodr Sig Shore 8- 5-63 A2 

My Hobo (98) Comedy Toho 8-26-63 

27120My Si« Lo.M (101) Comedy Para 3-11-63 Al 

2698 Mystery Submarine (92) War Drama Unii 1-21-63 Al 

—N 

2755 ONero's Mistress (86) ® 

Period Comedy MFI 8-19-63 

2760 ONew Kind of Lo>e. A (110) Com Para 9- 2-63 

270BONine Hours to Rama (125) 

^ Suspense Drama 20th-Fo» 2-25-63 A3 

2697 No E«it (85) Drama Zenith 1-21-63 B 

2711 No Time to Kill (70) Melodr AOP-SR 3-11-63 

2658 0Nude Odyssey (97) $; Ad Datis-Royal 12- 3-62 C 

2732 ONutty Professor, The (107) 

Comedy Para 5-20-63 Al 

2759 OOf Lo>e and Desire 

(97) Drama 201h-Fox 9- 2-63 B 

Of [jnt and Lust (109) ComOr F-A-W 7-22-63 

Z722 Operation Bikini (84) War Dr AlP 4-15-63 B 

—PQ— 

Z706 OPapa's Delicate CMdition 

(98) Comedy Para 218-63 Al 

2723 Paranoiac (80) Mystery Dr Uni» 4-22-63 A2 

Pickpocket (75) Drama Delahaye 6-10-63 

2727 Pillar of Fire (75) Eng-dubbed 

War Action Drama Noel Meadow 5- 6-63 

2744 Play It Cool Hi) Teenage Mus AA 7- 1-63 A2 

2734 0flaybay of the Western World, 

Ihi (100) Corn-Drama Jmus 5-27-63 A2 

2745 Please. Not Now! 

(74) I© Rom-Corn 20th-Foi 7- 8-63 C 

2733 Police Nurse (64) Action 20th-Fo> 5-27-63 A3 

2753 Prelude to Ecstasy (84) Sus Melo Manson 8- 5-63 

2716 OPT 109 (140) R War Or WB 3-25-63 Al 

2687 Quare Fellow. The (85) Drama ... Astor 12- 3-62 A3 

2733 Quick and the Dead. The (90) 

War Drama Beckman 5-27-63

Feature productions by company in order of release. Running time is in parentheses. © is tor CinemoScope; 

® VistoVision; (g Ponovision; ® Techniromo; fl Other onomorphic processes. Symbol U denotes BOXOFFICE 

Bhie Ribbon Award; Color Photogrophy. Letters and combinations thereof Indicate story type— (Complete 

k«y on next page). For review dotes ond Picture Guide page numbers, see REVIEW DIGEST. 

ÊATURB 

CHART 

ALLIED ARTISTS | ti 

I

Outdoor 

FEATURE 

EMBASSY 

CHART 

1 is 

The key to Icftcn and combinations thereof indicating ftory type: (Ad) Adventure Drama; (Ac) Action 

Drama; (An) Animoted-Action; C) Comedy; (CD) Comedy-Drama; (Cr) Crime Drama; (DM) Drama 

with Music; (Doe) Documentary; Dr) Drama; (F) Fantosy; (Ho) Horror Drama; (Hi) Historical Dramo; (M) Musicol; 

i 

^My) Mystery; lOD Droma (S) Spectacle; (SF) Science-Fiction; (W) Western,

Tv.an 

.Steve 

. P 

{ 

MACO 

.A. 

.D. 

FEATURE 

CHART 

UNIVERSAL 

©40 Pounds of Trouble 

(105) ® C..6304 

Turiy Curtis, Suzanne IMesliette. 

PliU Silvers. Larry Storch 

Mystery Submarine (92) . .Ac. .6305 

Bd\varij Judd, Laurence Payne, 

James Itubertson Justice 

UTo Kill a Mockingbird 

(129) D..63Q6 

(Jregory Peck, Mary Badham, 

I'hllllp Alford. John Megna 

©The Birds (120) D..6307 

Kod Taylor, Suzanne Pleshette, 

Jessica Tandy. Tlppl Hedren 

OQThe Ujly 

American 

(120) D..630S 

Marlun Br-indo, Sandra Church. Eljl 

Okada, Pat Ulngle, Jocelyn Brando 

Paranoiac (80) D..6309 

Janetfe Scott. Oliver Reed, 

Sheila Burrell 

Showdown (79) DD..6310 

Audle Murplii, Kathleen Crowley. 

Charles Drake, Harold J. Stone 

©Tammy and the Doctor 

(89) CD.. 6311 

Sandra Dee, Peter Fonda 

@Sword of Lancelot 

(116) ® Ad.. 6312 

Cornel Wilde. Jean Wallace, 

Brian Aherne 

etA Gatherina of Eagles 

(115) D..6313 

Rock Hudson. Rod Taylor 

The List of Adrian Mess«nQ«f 

(98) My.. 6315 

(TOA Hollywood Preriew May 29) 

George C. Scott. Dana Winter, 

plus several surprise guests 

©King Kong vs. Godzilla 

(91) Hoc. .6314 

Michael KelUi, Harry Holcomb 

©The Tllrill of It All 

(108) C..6316 

Doris Day. James Gamer, 

\rlene Francis, Edw. Andrews 

The Traitors (71) D..6317 

Patrick Allen, James Maxwell, 

Freud: The Secret Passion 

(formerly titled Freud) 

(120) D..6301 

Montgomery Cllti, Susann.ih York, 

(General release) 

©Kiss of the Vampire 

(88) Ho.. 6318 

Clifford Evans, Jennifer Daniels, 

Edward De Souza 

©For Love or Money (108) C..6319 

Kirk Douglas, Mitzi Gaynor, 

Gig Young, Thelma Ritter 

©Charade ® MyC. 

Cary Grant. Audrey Hepburn, 

Walter Matthau. James Corbum 

©Man's Favorite Sport? C. 

Rock H'.idsftn, Paula Prentiss, 

Maria Perschy 

WARNER BROS. 

Term of Trial (113) D, .255 

Laurence Olivier, Slmone Signoret, 

Terence Stamp, Sarali Miles 

Days of Wine and Roses 

(117) D..256 

Jack Lemmon, Lee Bemick 

©Critic's Choice (100) 

Bob Hope, Lucille Ball 

C..259 

©Island of Love (101) ® C..264 

Robert Preston, Tony Randall, 

Georgia Moll 

Black Gold (98) P.. 263 

Philip (Jarey, Diane McB&in 

^©Spencer's Mountain 

(118) (g) D..265 

Henry Fonda. Maureen O'Hara, 

James Mac.\rthur. Wally Cox. 

Donald Olsp, Mlmsy Fanner. 

©PT 109 (140) ® D..266 

Cliff Robertson. Ty Hardin. James 

Gregory, Robert CXilp, Grant 

Williams 

©The Castilian (129) ® AD.. 352 

Cesar Romero, Frankle Avalon. 

Broderlck Crawford. Allda Valll 

Wall of Noise (112) Ac. .351 

Suzanne Pleshette, Ty Hardin, 

Dorothy Provlne 

©Rampage (98) Ad.. 353 

Robert Mltchum, Eilsa MartlncUl, 

Jack Hawkins 

©Mary Mary (..) C. .354 

Debbie Reynolds, Barry Nelson 

Michael Rennle 

America America P.. 

Stathls (liallells, Elena Kiram 

©Palm Springs Weekend CD . 

Troy Donahue, Connie Stevens 

©Four for Texas D . .356 

Frank Sutatra. Dean Martin 

Anita Ekherg, Ursul.i Andress 

BOXOFFICE BookinGuide Sept. 9, 1963 

Rel. 

Date 

ASTOR (APEX) 

The Quare Fellow (85) 0.. Feb 63 

I'atiifk iMcGoohiin. Sylvia Syms 

During One Night (84). .D. . 

Don Itnrisenko, Susjin Hampshire 

Five Minutes to Live (SO) Cr.. 

.Ifihtmy Cash. Donald Woods 

The Trial (118) D.. Feb 63 

Aiithnny Perkins. Itoray Sclindder. 

Orson Welles, Elsa Mnrtlnelll 

ATLANTIC PICTURES 

West End Jungle (60) .. Doc. . 

Iônditn's prostitution problem 

AUDUBON FILMS 

I Spit on Your Grave 

Feb 63 

(100) D.. Sep 62 

Chiistian Mnranand 

BRIGADIER FILM ASSOCIATES 

Smashing of the 

Reich (84) Doc. Oct 62 

Kamikaze! (89) Doc.. Oct 62 

The Night They Killed Rasputin 

(87) D.. Oct 62 

Rilmiind Piirdom, Glanna Canale 

CINEMA-VIDEO 

The Right Hand of the 

Devil (72) Ho.. Jul 63 

,'\ram Katcher, Lisa McDonald 

COLORAMA 

©The Trojan Horse 

(105) © D.. Jul 62 

Steve Reeves. John Drew Barrymore 

©The Mongols (112) ® Jul 62 

Jack P.ilance, Anita Ekberg 

©Joseph and His Brethren 

(103) BID.. Dec 62 

Geoffrey Home, Belinda Lee 

The Girl Hunters (103).. My. .Jun 63 

Mickey Splllane. Llovd Nolan 

CROWN-INTERNATIONAL 

Stakeout (81) D.. Oct 62 

Bhig Russell, BUI Hale 

Varan the Unbelievable 

(70) D.. Oct 62 

Myron Healy, Tsuruko Kobayashl 

©First Spaceship on Venus 

(81) S) D.. Oct 62 

Tnko Tanl. nidrlck Lukes 

Terrified (8U Ac. May 63 

Rod Lauren. Tracv Olsen 

As Nature Intended (64) D. May 63 

Pamela Green 

DAVIS-ROYAL 

©Nude Odyssey (97) g) Ad. Oct 62 

Enrico Maria Salerno 

The Reluctant Saint (105) CD. 

Maximilian Schell. RIcardo Montalhan 

The L-Shaped Room (124) D. Jun 63 

Leslie Caron, Tom Bell 

ELLIS 

Two Before Zero (78) .Doc Oct 62 

Lovers on a Tight Rope 

(S3) P.. Dec 62 

Annie Glrardot, Francois Perler 

Mavime (93) CD. Nov 62 

niirles Bover, Mlchele Morgan 

EMERSON FILM ENTERPRISES 

The Creation nf the 

Humanoid! (75) Ho.. Oct 62 

Don Mecowan, Erica Elliot 

Silent Witness (70) Ac. Oct 62 

Tris Coffin, Marjorle Reynolds 

ARGENTINA 

Hand in the Trap (90) 8- 5-63 

(.\ngel) . .EHsa Daniel, Francisco 

Rabal 

DENMARK 

A Stranger Knocks (81).. 4-22-63 

(Trans-Lux) . .Blrgltte Federsplel 

FRANCE 

Army Game, The (87) .... 5-27-63 

(SR) C. de TUlere, RIcet-Barrler 

(Davis Rovil) Hardy Kniger. 

Pitrlrb no?zI. Nicole Cûrcel 

Third lover. The (85) . . 7-29-63 

(Atlantic) . ..facques Charrler 

GERMANY 

Ciske the Rat (SS) 8-26-63 

(BaVros) Dick van der Veldc 

. 

Faust (121) 5-27-63 

(Divina-Tnntl . Will Quartflicr 

Secrets of the City (88) . . 8-12-63 

Annemarle Duerlnger 

(Bakros) . . 

The Golden Plague (95) . . 8-26-63 

(Bakrnan 

Four Days of Naples, 

The (124) 3-25-63 

(MOM).. Jean Sorel. Lea Massarl, 

Georges Wilson. Iteglna BlanchI 

II Grido (The Outcry) 

Bel. 

Date 

FILM CORP. 

©Lafayette (110) 

CD 70 HID.. May 63 

(Eng-diibbcd) . . Jack Hawkins, 

Orson Welles, LUo Pulver, 

E

Apr 

' Mnods 

Feb 

I 

5304 

i 5306 

I 

5307 

i 

(6) 

May 

Aug 

. Apr 

May 

Jun 

Shorts chart 

a.J: 

8UCNA VISTA 

_?1^ 

(All in colv) 

Fealurrllt Scecial 

504» Vfllowsloof Cubs (47) M»y 63 

REISSUE CARTOONS 

(7 mini.) 

17112 Too Cliirs and a Miss Dk 62 

COLUMBIA 

ASSORTED & COMEDY FAVORITES 

(Reissues) 

7424 So's Your Antenna 

(17) Feb63 

7435 Wife Decoy (17) Mar 63 

7425 She's Oil Mine 

(17" J I Apr 63 

7426 Meet Mr. Misckief 

(17' j) May 63 

7436 Pardon My Tcmr 

(16" j) June 63 

4421 Do«n the Hatch (IT" ,) Sef 63 

CANDID MICROPHONE 

(RettsuFS) 

7554 No. 4. Series 4 (gi',) Mar 63 

7555 No 5. Series 4 (11) May 63 

7556 No. 6. Series 4 {9/^) Jul 63 

4551 No 1, Series 5 llO" i> Sep 63 

COLOR FAVORITES 

(Technicolor Reissues) 

7608 Snawtime (7 ) Jan 63 

7609 The Emperor's New 

Clothes (g",) Feb 6) 

7610 Little Bov With a 

Bio Mom (7) Mar 63 

7611 The Foiry Pup (ff/j) Mar 63 

7612 Let's Go iTA) Apr 63 

7613 Cerald McBoing Boing 

(7) May 63 

7614 Bon Bon Parade (8) ..Jun63 

7615 Madeline (7) Jul 63 

4601 Carniral Courage (7) Sep 63 

4602 Woodman Spare that 

Tree (712) Sep 63 

LOOPY de LOOP 

(Color Cartoons) 

7705 Just a Wolf at Heart 

(7) Feb 63 

7706 Chlcken-Hearted 

Wolf (7) Mar 63 

7707 Walcha Watchin' (7) . .Apr 63 

7708 Fall hie Fable (7) Miy63 

7709 Sheep Stealers 

Anonymous (7) Jun 63 

7710 Wolf in Sheep's Clothing 

'7) Jul 63 

4701 Not in Nottingham (71 Sep 63 

MR. 

MAGOO REISSUES 

(Technicolor) 

Feb 63 

7755 Gumshoe Magoo (6) . 

7756 Matioo Goes Overboard 

(6) (& and standard) Mar 63 

7757 Bwana Magoo (6) May 63 

775« Matador Manoo (6) .. Jul 63 

4751 Destination M,-igoo 

(6",! Sep 63 

ONE-REEL SPECIALS 

46'!1 1^ Three Sloofles 

Scraoboot (81 Sen 63 

«PFr|AL rrOLOR FEATURFTTES 

7441 Wonrferful Afrirj (18) Mar 63 

744'; Wonderful New York 

. 

'18> 

M»v63 

744« Wonderful Brauliesi (18) Jul 63 

4441 S.tii Water Paradise 

(18) Sep 63 

SERIALS 

(15 Ctrapter-Rrlssiies) 

7140 Roar of the Iron Horse Mar 63 

7160 rirnfigbter! of the 

Northwnt 

STOOGE COMEDIES 

Jul 63 

(RrliBief) 

7405 "umpiis In the Harem 

flfi) r.b 61 

74n Mar 63 

4374 End of the Plains Apr 63 

1375 Island Spectacular May 63 

. 

. 

4376 South ol the Amazon 63 

4377 Land of the Exiremes Jul 63 

4375 Land of Homer Aug 63 

TWO-REEL COLOR SPECIALS 

4301 Land of the Long White 

Cloud £1 (16) Jan 63 

4306 Four Hits and a 

Mister ( ) Ant 63 

WALTER LANTZ CARTUNES 

(All run between 6 and 7 min.) 

4311 Fish and Chips Jan 63 

4312 Greedy Gabby 

Gator (WW) Jan S3 

4313 Coming Out Party .... Feb 63 

4314 Case o( the Cold 

Storage Yegg Mar 63 

4315 Robin Hoody Woody 

(WW) Mar 63 

4316 Charlie's Mother-in-Law Apr 63 

4317 Sto*a*ay Woody (WW) May 63 

4318 Hi-Seas Hi-Jacker May 63 

4519 Shutter Bug (WW) Jun 63 

4320 Salmon Loafer Jul 63 

4321 Coy Decoy (WW) Jul 63 

. 

4''32 Goose in the Rough 63 

4323 The Tenant's Racket 

(WW) Sep 63 

4324 Pesky Pel can Sep 63 

4325 Short in the 

Saddle (WW) Oct 63 

4326 Goose Is Wild Oct 63 

4327 Tepee for Two (WW) Nov 63 

4328 Science Friction (WW) Dec 63 

4329 Calling Dr. Woodpecker 

(WW) Dec 63 

WALTER LANTZ REISSUES 

(Color Cartunes. .Can be prolected 

in the anamorphic process. 2.35-1) 

4331 Woody Meets Davy 

Crewcul Jan 63 

4332 Box Car Bandit Feb 63 

4333 The Unbearable 

Salesman Mar 63 

4334 International Woodpecker 

Apr 63 

4335 To Catch a Woodpecker Mar 63 

4336 Round Trip to Mars ..Jun 63 

4337 Dopy Dick, the Pink 

Whale Jul 63 

SPECIAL 

4304 Football Highlights 

1962 (7) Jan 63 

WARNER BROS. 

BLUE RIBBON HIT PARADE 

(Technicolor Reissues—7 min) 

1 306 Dog Pounded Jan 63 

1307 Cat-Tails (or Two Feb 63 

1308 Easy Peckln's Mar 63 

1309 No Barking Apr 6) 

1310 Upswept Hare May 63 

nil Bell Hoppy Jun 63 

ni2S.ilan's Wailin Jul 63 

1313 Big Top Bunnv Aug 63 

BUGS BUNNY SPECIALS 

(Technicolor—7 min.) 

1722 Devil Feud Cake Feb 63 

1723 The Million-Hare Apr 63 

MERRIE MELODIES 

LOONEY TOONS 

(Technicolor— 7 min.) 

. 

. 

1706 I Was a Teenage Thumb Jan 63 

1707 Fast Buck Duck . . . Mar 63 

1708 Mexican Cat Dance 63 

1709 Woolen Under Where 63 

1710 H.vre.Breadth Hurry .. Jun 63 

1711 Banly Raids Jun 63 

1712 Now Hear This Jul 63 

1713 Chill Weather Aug 63 

WORLD-WIDE ADVENTURE 

SPECIALS 

(Color Reissues) 

(Two- Red I 

1002 Thar She Blows Mar 63 

1003 Killers of the Swamp Jun 63 

(One- Reel) 

1502 Sn Sports of Tahiti Jan 63 

. 

ISO) (NEW). MorKuui 

Rivleras Mar 63 

K/vlWhrn Fish Fight 63 

1505 Ski In Ihe Skv Jul 63 

1''n6 !;«'tirtl.\nd SrorllanH Aug*' 

Write- 

TO: 

YOUR REPORT OF THE PICTURE YOO 

HAVE rUST PLAYED FOR THE 

GUIDANCE OF FEIXOW EXHIBITORS. 

— Right Now 

The Exhibitor Has His Say 

BOXOFHCE, 825 Van Brunt Blvd., 

Kansas City 24, Mo. 

Title 

Comment 

Days of Week Played 

Weather 

TiUo 

Comment 

Dcrys of Week Played 

Weather 

Title 

Comment 

Doys of Week Ployed . 

Weather 

Title 

Comment 

Days of Week Ployed 

Weather 

Exhibitor 

Company 

CompxinY 

Company 

Company 

Theatra „ Population 

City 

Siuto 

10 BOXOFFICE BookinGuide :: Sept. 9. 1963

Opinions on Current Productions 

^JATURE REVIEWS 

Symbol Q denotes color; © CinemaScope;

'A 

. . itheatre 

FEATURE REVIEWS Sfory Synopsis; Exploitips; Adiines for Newspaper and Programs 

THE STORV: 

•Mury. Mary" IWBI 

Wlien Barry Nelson, a book publisher, is told b.v liis 

attorney. Hiram Sherman, that he will liave to justify 

some of his ta.\ deductions, he is obliged to have his 

former wife. Debbie Reynolds, come to New York to help 

straighten out some of the items. Nelson tries to keep 

his fiancee. Diane McBain, from meeting his ex-wife 

when both come to his apartment. Meanwhile. Michael 

Rennie. a fading screen actor and former war buddy 

of Nelsons, also pays a visit and falls for Debbie, which 

arouses Nelson's jealousy. Renme takes Debbie out for 

dinner while Nelson and Diane go to visit the latter's 

parents upstate. Debbie stays in Nelson's apartment 

and when Nelson returns, because he couldn't get 

through a snow storm, he finds Rennie and Debbie together. 

There is a scene. Gradually, Debbie and Nehson 

realize that they are beginning to understand each other 

better than they did when married and a reconciliation 

is on the horizon. 

EXPLOITIPS: 

The long run of the stage play and the three current 

touring companies should be selling points. Give passes 

to the person who makes up a list of the greatest number 

of songs that have the name Mary in them. 

CATCHLINES: 

Get Happy With a Motion Picture . . . Put a Bee in 

Your Bonnet—It's a Honey of a Picture . . . Ex-Wife 

Meets Ex-Husband and What Ex-citement! 

THK STOKY: "Ordered to Love" iTransocean) 

Ai the start of World War II, Hitler's Nazi party hand 

picks and trains young men and women to enter the 

"Lebensborn" camps to breed a Germanic master race. 

Maria Perschy, a loyal party member, is head of one 

group of girls, who are slated to be picked by numbers to 

mate with men they have never met. Meanwhile, an air 

force officer, Joachim Haiisen, sentenced to be executed 

for anti-Nazi propaganda, manages to escape during an 

air raid and reaches the Lebensborn camp under an assumed 

name. He and Maria fall in love and, even after 

she learns his true identity, she prot€cts him. At the 

fertility rites prior to the mating ceremonies, Maria 

manages to escape the camp with Joachim, even though 

she is scheduled to "mate" with Harry Meyen, the young 

scientist In charge of the breeding experiment. But 

Joachim is killed. Maria has her baby, but it is taken from 

her and she wanders the countryside alone. 

EXPLOITIPS: 

The only possible selling angle is to highlight the 

"Never Before Revealed on the Screen" and "The Long 

Suppressed Story of Girls Caught in the Nazi Master 

Race Experiment 

" headlines on the theatre front. 

CATCULINES: 

The First Motion Picture to Present the Inside 'View of 

the So-Called "Lebensborn" Breeding Camps . . . The 

Diabolical Scheme to Spawn a "Master Race" In Hitler's 

Scientific Mating Camps. 

on ()) 

THE STOKY: "Ilooteiianny Hoot" (MGM) 

A young New York television director, Peter Breck, 

resents working for his beautiful ex-wife Ruta Lee, a 

TV producer known professionally as A. G. Although she 

is still in love with him. she cannot control her domineering 

ways. Furious. Breck leaves for the West Coast and 

finds himself caught in traffic in Norburg. Mo., where 

the college crowd is warming up for a Hootenanny. So 

impressed by Pamela Austin, a performer, that he sees in 

her a great idea for a TV show, Breck wires his agent, 

Joby Baker, who hurries to Norburg—after alerting Ruta 

Lee. Breck goes back to New York to sell his idea, leaving 

Joby and Pamela alone long enough to fall in love. The 

network he tries to interest refu.ses at first then reconsiders 

and Joby, Pamela and Breck work together to put 

on a great show^ Later, when Ruta stops by with congratulations, 

she is jobless because she let a rival network 

steal the show. Hootenanny has a happy ending with the 

ex-manied couple reconciled and the agent and Pamela 

in love, with no problems. 

EXPLOITIPS: 

Invite local groups to appear in lobby or in front of the 

theatre before the show. Tie-in wuth local music stores 

selling stringed instruments and Hootenanny records. 

Contact teenagers through handbills near schools. 

CATCHLINES: 

The Musical Sensation That's Sweeping the Nation . . . 

Hootenanny's Here—and How You'll Enjoy It! 

THE STORY: Erik the Conqueror" (.\IP| 

English forces overwhelm a Viking colony in Britain 

in the 10th century and sole survivor, the Viking monarch's 

son, adopted by English Queen Alice iPrancoise 

Cristophei, grows to manhood. Northern warriors, led by 

Cameron Mitchell lin love with priestess Alice Kesslen, 

move into combat readiness to avenge the now legendary 

massacre. Giorgio Ardisson. the now-grown-to-manhood 

monarch's son, leads the British forces; he is known as 

the Duke of Helfort. Just when Ardisson and Mitchell 

arc about to battle each other to death, they see that 

each bears the same strange marking on his chest, the 

mark of royal Viking brothers. A stray arrow, however, 

kills Mitchell, and Ardisson assumes his rightful rule, 

claiming his love, Ellen Kessler. 

EXPLOITIPS: 

A newspaper coloring contest is available through National 

Screen. Dress aides in Viking costume (attainable 

through theatrical costuming houses* for street 

ballyhoo. Scandinavian food is popular throughout 

North America. Line up tie-ups with such restaurants. 

CATCHLINES: 

He Fought for War—and Women! ... In His Bloody 

Path of Conquest. Only One Temptation—Rama. Queen 

of the Vestal Virgins ! . . . Ravaging ! Pillaging ! A Path of 

Vicious Conquest! 

THE STORY; "Invitation to Murder" l.'Mlantic) 

OH millionaire recluse Ernest Thesiger, living in a 

fabulous estate on the French Riviera, has made his will 

—the beneficiaries include Lisa Daniely and Catherine 

Fellar, granddaughters; Guy Kingsley Poynter, his secretary; 

and Bud Knapp, his attorney. The survivor will inherit 

the vast estate. Panicky. Knapp sends for private 

Investigator Robert Beatty. One by one, Knapp, Poynter 

the estates private nurse, Olga Dickie, are killed off by 

mysterious .sources. Racing to the estat« on a hunch, 

Beatty finds Lisa about to be killed off. He rescues her 

from Denis Shaw, Thesiger's man-about-work, and accuses 

Thesiger of Rlannlng the killing off of each heir in 

favor of the eventual survivor, Catherine Fellar. Thesiger 

has a heart attack, and Catherine Is arrested bv Inspector 

DouKlas Wilmer. Lisa plans to give the money to charity; 

.she pairs off with Beatty. 

EXPLOITIPS: 

U J' L-ni/ lines In "General Notices" section of the clas- 

.slfj.. r-s— I.e.. "Call . 

number) ... for 

t"'- up book store displays of private detective 

paij: .:...i... .nd the like, with appropriate card. 

CATCHLINES: 

T' 

' " 

: fn.sc! . . . The Fabulous Background of 

the .1 Sets the Stage for lliis Splne-ChllUng 

Su-; 

: Killer—an Unknown Killer -on 

il W. 

THE STORY: The Terror" i.AIPl 

Jack Nicholson, an officer of Napoleon's army, separated 

from his regiment on the Baltic coast, collapses 

and falls from his horse, only to be awakened by Sandra 

Knight, who disappears as suddenly as she appeared. 

Nicholson awakens next in a strange hovel, where weird 

old Dorothy Neumann and half-witted, voiceless servant 

Jonathan Haze, attend to his needs. Nicholson follows 

the trail to Sandra, eventually entering Baron Boris 

Karloffs remote castle, and learning that Sandra's likeness 

in a painting is a portrait of Karloffs long, dead 

wife. Nicholson comes upon the dying Haze, who urges 

him to find Sandra in the complex castle interior. 

Karloffs servant, Richard Miller, discloses that Dorothy's 

son. thought to be dead for two decades. Is living, havhig 

killed the real Baron. In a dramatic finish, the girl Is 

found to be a mouldering, decayed corpse; Karloff drowns 

himself. 

EXPLOITIPS: 

This film lends Itself to run-of-paper teaser advertising. 

Use a "snipe" teaser campaign also with outdoor 

one-sheet litho paper. Get newspaper columnists to write 

of Boris Karloffs contributions to horror entertainment 

'ENTi over the years. 

CATCHLINES: 

From the Depths of an Evil Mind Comes a Diabolical 

Plan of Torture— Inconceivable! Unbelievable! . . . Enter 

the Domain of the Damned and the Demented! 

DOXOFTICE BookinGuid* Sept. 9. 1963

; 

1-6570, 

Complete 

lil£S: 20?: per w«rd, minimum $2.00, cash with copy. Four consecutiTe insertions for price 

Jiree. 

CLOSING DATE: Monday noon preceding publication date. Send copy and 

answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 24, Mo. • 

HELP WANTED 

iLESMAN wanted to represent firm 

ae ng outdoor advertising in conjunction 

«. theatre display irame service. Oppor- 

8[y 

to build tor tuture. Exclusive terriavailable. 

Contact Romar-Vide Co., 

C'tek, Wisconsin. 

RIVE-IN THEATRE MANAGERS AND 

TJINEES. Due to expansion oi Redstone 

D e-:n Theatre circuit we are in need 

o;. onagers and trainees for de luxe driveirheatres. 

Excellent opportunity for long 

Ici career. Many comfxany benefits. Write 

B office, 9724. 

'tANTED: aggressive experienced 

iciager for de luxe drive-in theaire, At- 

|c a area. Top salary for right man. Boxo:e, 

9728. 

[anager wanted with conventional and 

I'e-in experience. State qualifications 

letter to: P.O. Box 1431, Bay City, Texas. 

xperienced theatre managers. Excelpositions 

available. Fine chances for 

1 

'ancements. Contact LeRoy Kendis, 

Film Building, 2108 Payne Ave., 

[rveland, or Jack Haynes, CH 1-4733, 

2 Central Parkway, Cincinnati. 

Ilanagersi Young, aggressive showmen 

fboth conventional and drive-in theatres 

ted in Florida. Send complete resume 

ji. references and recent snapshot. Adbcement 

opportunities with leading cirit. 

Reply in confidence. Boxoffice, 9740. 

POSITIONS WANTED 

PROMOTION MINDED ... 12 years exrience 

as manager seeks position in adrtising 

and publicity with distributor, 

:. Boxoffice, 9722. 

EXPERIENCED, MATURE, sober, maner. 

Either drive-in or conventional. 

)thing considered unless permanent. Any 

;ation considered. Large circuit seaned. 

Boxoffice, 9723. 

Projectionist, 30 years experience!—Also 

lintenance, jotiitor man, non-union. Marid, 

wants year 'round job. Boxoffice, 

il. 

Manager wants to work in New York 

ty. Experience, cfll phases of business. 

rmerly with top first run house. Prestly 

managing large drive-in. Available, 

rtober. Boxoffice, 9741. 

Manager, projectionist. 45 years exrience, 

drive-in, hardtop. Booking and 

ying. Boxoffice, 9742. 

Promotion minded, experienced, mature 

inager available Oct. 15th. Presently 

iployed, seeking better opportunity. Ferment 

position only considered. Have 

Dven record. Prefer West Coast location. 

xoffice, 9739. 

3UY! SELL! TRADE! 

1ND HELP OR POSITION 

Through 

BOXOFFICE 

Classified Advertising 

Greatest Coverage in 

Field at Lowest Cost 

Per Reader 

the 

4 insertions for the price of 3 

iXOFFICE September 9, 1963 

GENERAL EQUIPMENT—USED 

UNBEATABLE BUYSl Magnarc Type G 

Lamphouses, excellent, $475.00 pair; Simplex 

X-L intermiltents, rebuilt, $99.50; De- 

\/ry Arc Projectors, Suprex Lamphouses, 

complete, rebuilt, $1,775.00 pair. Star 

Cinema Supply, 621 West 55th Street, New 

York 19. 

Lomphoiises. Magnate. Simplex Hi- 

Strong, also Standard Simplex mechanisms 

and movements, also pair supports tor 5- 

point bases (new), bargains. LOU WAL- 

TERS SALES AND SERVICE CO., 4207 

Lawnview Ave,, Dallas 27, Texas. 

Sale of used and rebuilt equipmentl 

Several pairs of Century, Super-Simplex, 

Brenkert, and Motiograph projectors. One 

pair of Strong 135 amp. lamps and other 

used and rebuilt equipment at below 

market prices. Will answer all inquiries 

immediately. HARDIN THEATRE SUPPLY 

CO., 714 So Hampton Hd., Dallas, Texas. 

GENERAL EQUIPMENT—NEW 

"HORTSON" world famous professional 

16mm sound projector, intermittent movement, 

75-alnps arc lamp, 5,000' reels, with 

ALL 35mm techniques, only $1,470.00 NEW. 

A "HORTSON" with Xenon lamp, operated 

12 hours daily for six months at Seattle 

World's Fair. Just think of it! AMERICAN 

THEATRE SUPPLY, Distributors, 2300 1st 

Ave., Seattle 98121, Wash. 

EQUIPMENT WANTED 

TOP DOLLARl For Holmes and De'Vry 

projectors, soundheads, lenses, etc. What 

have you? STAR CINEMA SUPPLY, 621 

West 55th Street, New York 19. 

DRIVE-IN THEATRE EQUIPMENT 

HAIN VISORS. Drizzle-Gards are sold in 

hundreds of drive-in theatres from coast 

to coast. Earns profit, helps business. Dri- 

View Mfg. Co., 2223 Paris Drive, Louisville 

18, Ky. 

INVESTMENT OPPORTUNIFY 

BACKERS NEEDED FOR NEW MOVIE. 

Full length test version available. Complete 

information. Cummings, 750 Pierce, 

Gary, Indiana. 

BUSINESS STIMULATORS 

Bingo, more action $4.50 M cards. Other 

games available, on, off screen. Novelty 

Games Co., 106 Rogers Ave., Brooklyn, 

N. Y. 

Build attendance with real Hawaiian 

orchids. Few cents each. Write Flowers of 

Hawaii, 670 S. Lafayette Place, Los Angeles 

5, Calif. 

Bingo Cards. Die cut 1, 75-500 combinations. 

1, 100-200 combinations. Can be 

used for KENO, $4.50 per M. Premium 

Products, 339 West 44th St., New York 

36, N. Y. 

Burlesk or Exploitation features (35mm) 

available. Mack Enterprises. Centralia, 

Illinois. 

SOUND PROfECTION 

MAINTENANCE MANUAL & 

MONTHLY SERVICE BULLETINS 

THEATRE-OWNERS, MANAGERS, PRO- 

JECTIONISTS AND REPAIRMEN . . . SAVE 

SSS in projection room operation and equipment 

purchases. Trout's Sound and Projection 

Service Manual and Monthly Service 

Bulletins TELL YOU HOW! Service data on 

I6-35-70mm equipment, repairing projectors, 

rectifiers, generators, lamps. 

"Trouble Shooting" Sound Systems; 

diagrams, schematics, pictures; Data on 

screens, lenses; repair tips. News items. 

Used by men operating equipment in Air 

Force, Nervy, Army. Hundreds of theatre 

circuits subscribe for our service bulletins. 

Service Manual and Monthly Service Bulletins, 

$7.50; P.O., Cash or Check. Wesley 

Trout, Publisher, P.O. Box 575, Enid, Okla. 

EQUIPMENT REPAIRING 

All mokes, all models projection equipment 

repaired. LOU WALTERS SALES & 

SERVICE CO.. 4207 LAWNVIEW AVE., 

DALLAS 27, TEXAS. 

CUIllilllG HOUSE 

THEATRES FOR SALE 

West Coast theatres lor sale. Write for 

list. Theatre Exchange Company, 260 

Kearney Street, San Francisco 8, Cahiornia. 

FLORIDA DRIVE-IN, 300 speakers. Three 

bedroom home joining theatre property. 

Six acres. Will repay price of business antd 

home in three years. Perfect family operation, 

$45,000 cash. Box 807, High Springs, 

Fla. GR 9-7231. R. C. Mulhs. 

BARGAINl 50'xl20' steel and concrete 

theatre in Mission, near Vancouver, B.C. 

$35,000. $5,000 cash, balance 10 years. 

S. A. Lechtizier, 945 Granville, Vancouver, 

B. C, Canada. 

FOR SALE! Equipped theatre building 

and business rentals. Located in beautiful 

Oregon. Widow wishes to retire. Boxoffice, 

9727. 

FOR SALEl Only two theatres in county. 

Drive-In: Well equipped on 13 acres, 

300 cars. Indoor: 337 seats, good equipment, 

newly painted. $15,000- Must leave 

state due to other business interest. Box 

413, Henrietta. Texas. 

For Sale, Theatre lease. Four hundred 

seats. Southern California resort town. 

Boxoffice, 9734. 

Profitable theotre. including building, no 

competition. Southeast Kansas. Fifteen 

thousand, third down. Capri Theatre, 

Dewey, Okla. 

300-car drive-in, southern Kentucky, no 

competition. Large drawing area, showing 

25% yearly profit. Price, $60,000. Boxoffice, 

9881. 

DeLuxe Theatre, 500 secrts, latest equipment. 

Ken Theatre, 195 E. Jefferson, 

Frankenmuth, Michigan. 

FOR SALE: 500-CAR THEATRE, NORTH- 

ERN INDIANA. Top condition. Three years 

old. This is a money-maker. Nearest competition 

20 miles- Over 40,000 in 15-mile 

radius. Reply Boxo f fice, 9736. 

THEATRE AND DRIVE-IN, only one in 

County. Closest opposition seventy miles. 

Located in Eastern Oregon—RCA equipment, 

very good condition. Write Box 106, 

John Day, Oregon. 

360-seat theatre in Southwest Texas 

Priced for quick sale. Owner retiring. Boxoffice, 

9737. 

Small town theatre, Degraff, Ohio. 210 

seats, brick building. Simplex equipment. 

Nice front, neon sign. Priced to sell. Miss 

A. GutUla, Bellefontaine 43311, Ohio. 

Rio Theatre (or sale or lease in Raymondville. 

Write: Lalo Gomez, 2040 Des Jardines, 

Houston, Texas. 

THEATRES WANTED 

Wanted to Buy or Lease: Indoor theatre 

in metropolitan areas, population at 

least 75,000. Contact William Berger, 

Metropole Hotel, Cincinnati. Ohio. 

Wanted to Buy or Lease: Indoor theatre 

in Metropolitan area. Population at least 

200,000. Contact Harry Wald, 506 St. 

Charles St., St. Louis, Mo. 

SSO,000 to INVEST in conventional or 

drive-in. 35 years experience. Within 200 

mile radius of Washington, D.C. Boxoffice, 

9721. 

Want to lease smoU town, fully equipped 

. . Experienced theatre man can pay advance 

. 

rent. Write: Art Johnson, Box 412, 

Dakota Theatre, Yankton, South Dakota. 

Drive-in wanted, southwest preferred. 

Purchase or long lease. Write details, 

photo to Boxoffice, 9738. 

Middle aged couple will lease with option 

to buy in town 5 to 10 thousand, in 

South. Boxoffice, 9733. 

ANTI-THEFT 

SPEAKER PROTECTION 

ANn-THEFT SPEAKER CABLE PRICE RE- 

DUCED! Protect your speakers-heaters for 

less than 75c per unit I satisfaction 

reported by chains and exhibitors. 

Write: Speaker Security Company, 1650 

Willow, Hoboken, N.J. 

POPCORN MACHINES 

Brand new counter model, all electric. 

Capacity, hundred portions per hour, 

$199.00. Replacement kettles all machines. 

120 S. Halsted, Chicago 6, 111. 

THEATRE SEATING 

We specialize in rebuilding opera chairs. 

Our 40 years experience is your guarantee. 

Factory trained men do the job 

properly. Write for our low prices. We go 

anywhere. Sewed covers to fit your seats, 

$1.65 each. Chicago Used Choir Mart, 829 

So. State St., Chicago 5, Illinois. Phone 

WEbster 9-4519. 

Specialists in rebuilding choirs. Best 

workmanship, reasonable prices. Have 

men, will travel. Rebuilt theatre chairs for 

sale. Neva Burn Products Corp., 262 South 

St.. N.Y-C. 

THEATRE TICKETS 

Prompt Service. Special printed roll 

tickets. 100,000, $40.75; 10,000, $13.75; 2,000, 

$5.95. Each change in admission price, including 

change in color, $4.25 extra. Double 

numbering extra, F.O.B. Kansas City, 

Mo. Cash with order. Kansas City Ticket 

Co., Dept. 11, 109 W. 18th Street, Kansas 

City 8, Mo. 

MISCELLANEOUS 

Guaranteed, GATOIÎDE reflector cement, 

$2.95 postpaid. GATORHIDE, Box 

1271, Joplin, Mo. 

Handy Subscription 

BOXOFFICE: 

Order Form 

825 Van Brunt Blvd., 

Kansas City 24, 

Mo. 

Please enter my subscription to 

BOXOFFICE, 52 issues per year 

( 13 of which contain The MODERN 

THEATRE SecHon). 

n $3.00 FOR 1 

YEAR 

D $5.00 FOR 2 YEARS 

D $7.00 FOR 3 YEARS 

G Remittance Enclosed 

THEATRE 

STREET 

TOWN 

NAME 

POSITION 

n Send Invoice 

STATE

V"'iTilEtr W«liiM,l«T. Aucuti 2R. I96S iro 

AND IN NEW YORK _ 

Astor T^^ week ended J^/^^ôut. 

, 

(Tues) wiin ^ 

ey ^^ super" 

ThW kind 01 1" ^Mpring ^^ ^ ^ .. 

^"^ 

AAm consiQeriii& houses 

"'aU. including ano^V^;^^^ ^.,, 

the 

off-Broadway 

^^

Boxoffice-September.09.1963

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