Boxoffice-June.22.1964

JUNE 22. 1964 

ie mmmmf' Jm /yi&&&n, HctuAe yncLdAu 

Tony Randall as Harold Ventimore Is taken aback when his genie (Burl Ives) supplies him 

with a female jinn (Kamola Devi) who offers to serve as his willing slave. The scene is 

from "The Brass Bottle" (Univ), which has been voted the BOXOFFICE Blue Ribbon Award for 

May as outstanding family entert.imment by National Screen members Page 17. 

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No. 9 

THE 

ONE DO\NH, ONE TO GO 

EVEN SPLIT in the decision of 

the U.S. Supreme Coui't on the que.stion 

of legality of "splits" in the buying 

of film product served to uphold the approval 

of this method of doing business, 

as ruled by the U.S. District Court of New 

York two years ago. While the 4-to-4 vote 

(in which one judge did not participate) 

would seem to favor neither plaintiff 

nor defendants, it is tantamount to the 

high court's refusal to review a case, thus 

giving affirmation to a lower court's ruling. 

While a clear majority, even of one, 

would have given either the defendants 

or the plaintiff the right to claim a clearcut 

victory, the high court's ruling, 

nevertheless, is a victory for the hundreds 

of exhibitors who have felt the unfairness 

and costliness of competitive bidding. 

The litigation in the Viking Case has 

extended over eight years, having first 

been filed in the U.S. District Court in 

Philadelphia in 1956. Turned down in 

1961, it was carried to the U.S. Circuit 

Court of Appeals of the Third District, 

which upheld the lower court's ruling 

that there was not enough evidence to 

prove conspiracy or to claim injury. 

Doubtless, the pending outcome of this 

case held back the relief that otherwise 

would have been obtained by exhibitors 

had they not been obliged to continue 

competitive bidding for product. 

Rogers Hospital 

The Will Rogers Hospital is continuing 

to grow and with each forward step it is 

adding to its contributions to medicine 

and to mankind. The facts, as outlined 

by Richard F. Walsh, board chairman, 

were not only enlightening but heartwarming. 

At the board meeting at the 

hospital last week, Mr. Walsh cited "exceptional 

growth in all departmentsresearch, 

teaching and training." 

Ned E. Depinet, the Rogers president, 

added to Mr. Walsh's remarks with the 

information that the establishment now 

is doing so much more in research, teaching 

and training "that our industry is 

recognized as sincerely concerned with 

and capable of effective public health 

service in the field of respiratory diseases 

that affect man's right to breathe." 

These advances were made possible by 

Participation in this case as "friends 

of the court" by Theatre Owners of America 

and Allied States Ass'n is proof sufficient 

that agreement on product splits, 

with "the consent of both distributors 

and exhibitors," is to the exhibitors' interest, 

and is a means of eliminating "the 

ravages of competitive bidding." 

Of course, this does not mean that we 

should expect competitive bidding to be 

completely eliminated. That practice may 

be desired by exhibitors in a great many 

situations, particularly where it is felt to 

give a competitive advantage, although 

that frequently may not prove to be the 

case. But, with the privilege the court 

ruling gives to competing exhibitors to 

work out agreements with the distributors 

to buy pictures on a non-bid basis, 

the end result may prove highly beneficial 

to all concerned. 

As we said, two years ago, when the 

U.S. District Court issued its ruling, 

"product splitting" should ease the buying 

and booking problem to the point of 

affording exhibitors more time to do a 

better job of selling the pictures to their 

public, with accrual of benefits therefrom 

for the distributors. For another, it should 

expedite the showings of pictures, which 

can serve to stimulate patron interest 

and satisfaction and, consequently, 

greater attendance. And there may be 

other benefits unforeseen. 

Next in the line of achievement for industry 

progress is general agreement to 

eliminate the acknowledged "evil" practice 

of blind-bidding. 

Growth Continues 

the industry effort in its various branches 

to obtain the funds required. Eugene 

Picker, chairman of the fund-raising 

committee, reported that last year's drive 

brought in collections of $704,577.63. a 

gain of approximately $40,000 over the 

previous year. The drive, directed by distribution 

sales managers, was ably assisted 

by theatremen, with 4,449 theatres 

participating. That's 650 more theatres 

than took part in 1962. But there is need 

for many more to lend their support 

through audience collections. 

As Mr. Depinet so well stated, "It is 

downright necessary that we sustain our 

work position—and to advance it—for 

no other industry has undertaken to do 

this for mankind." 

\JL^ /)OvL)tî^->'

"A 

j 

j 

/y MAJOR COMPANIES SCHEDULE 

34 JULY -AUGUST NEW RELEASES 

\ 

Two Less 

Than Summer 

Of 1963; Many Color 

Pictures for Family 

By FRANK LEYENDECKER 

NEW YORK—Exhibitors will have their 

pick of 34 important new pictures for release 

by the 11 major distributing companies 

during July and August, the peak 

of the summer vacation period. These are 

in addition to the 24 June releases, many 

of which will still be playing later in the 

summer. 

EXCLUSIVE OF ROAD SHOWS 

The 34 new pictures for July and August 

are only two less than the 36 films released 

during the July-August period in 1963 and 

these are exclusive of the several roadshows 

current dui'ing this 1964 period, including 

the first dates for Samuel Bronston's 

"Circus World" in Cinerama, and 

the continuing roadshows of Paramount's 

"Becket" and "It's a Mad, Mad, Mad, Mad 

World," Stanley Kramer's picture for 

United Artists. In addition, Lopert and 

Governor Films will each have a summer 

release as will some of the minor distribution 

firms. 

The important summer releases in color 

are headed by MGM's musical, "The Unsinkable 

Molly Brown," American International's 

"Bikim Beach," "Wild and Wonderful," 

Jerry Lewis' "The Patsy," "The Moon- 

Spinners," new Disney film, "Ensign Pulver," 

"Ride the Wild Surf," and "Good 

Neighbor Sam," all of these in the lighter 

vein and ideally suited for family audiences, 

plus the more adult fare, also in 

color, "The Carpetbaggers," "Bedtime 

Story, " Shot in the Dark," "Zulu," the 

adventui'e spectacle, "Marnie," the new 

Alfred Hitchcock thriller; "Robin and the 

7 Hoods" and "Honeymoon Hotel." 

The important black-and-white pictures, 

geared to adult tastes, include "The NEW 

Interns," "A House Is Not a Home," "Contempt," 

"Night of the Iguana" and 

"Station Six-Sahara," as well as "A 

Hard Day's Night," the first picture starring 

the Beatles, and Embassy's "Only 

One New York." In the foreign-language 

category are "That Man Prom Rio," the 

Lopert picture in color, and "Seduced and 

Abandoned," the Italian prize-winning film 

distributed by Continental. 

HALF ARE FOREIGN-MADE 

Continuing the recent trend toward filming 

abroad, almost half of the 34 summer 

releases were made in foreign lands including 

nine filmed in England, four- Italian-made 

and one each filmed in Africa, 

Spain and Japan. 

Broken down by companies, the July- 

August releases will be: 

ALLIED ARTISTSûly: "Master Spy," 

a British film with June Thorburn and 

Maurice J. Wilson: August: "Station Six- 

Sahara," filmed in Europe with Carroll 

Baker and Peter Van Eyck starred, and 

"Escape by Night," a British film with Ter- 

20th -Fox Grants Films 

To Hartford Toll TV 

NEW HAVEN—An "amicable," outof-court 

settlement has been reached 

in the suit brought by RKO General 

against 20th-Fox in federal court here, 

with the result that RKO General 

Phonevision Co. will have available 

product from the major film companies 

for the Hartford pay TV test. Prior 

to the settlement, 20th-Fox had been 

the only major withholding product 

for the test. RKO General had charged 

the studio with refusal to license pictures 

for presentation on pay TV in 

Hartford, but will now have access to 

first subsequent run and older product 

not released to commercial television. 

ence Longdon and Jennifer Jayne. No June 

release. 

AMERICAN INTERNATIONAL — July: 

"Bikini Beach," in color, starring Frankie 

Avalon, Annette Funicello, Martha Hyer 

and Harvey Lembeck: August: "Godzilla 

Vs. the Thing," a Japanese-made sciencefiction 

film in color. AIP released "The 

Masque of the Red Death," "Some People" 

and "Under Age" in June. 

COLUMBIA — July: "Good Neighbor 

Sam," in color, starring Jack Lemmon, 

Romy Schneider, Dorothy Provine and 

guest star Edward G. Robinson; August: 

"The NEW Interns," with Dean Jones, 

Barbara Eden, Michael Callan and Inger 

Stevens, and "Ride the Wild Surf," in 

color, starring Fabian, Tab Hunter, Shelley 

Fabares. "Hey There, It's Yogi Bear" 

and "The Long Ships" were Columbia's 

June releases. 

CONTINENTAL — "Seduced and Abandoned," 

Italian film with Saro Urzi and 

Stefania Sandrelli, and "Bebo's Girl," also 

an Italian film, with Claudia Cardinale 

and George Chakii-is starred. "The Organizer," 

another Italian film, is for June. 

BUENA VISTA — "The Moon-Spinners," 

a Walt Disney picture filmed in England 

and Crete in color, starring Hayley Mills, 

Eli Wallach, Joan Greenwood and Pola 

Negri, will be a July release. "Three Lives 

of Thomasina" was the June release. 

EMBASSY — July: "Zulu," filmed in 

Africa in color, starring Stanley Baker and 

Jack Hawkins, and "Crazy Desire," an 

Italian film starring Ugo Tognazzi and 

Catherine Spaak; August: "Contempt," 

made in Italy with Brigitte Bardot, Jack 

Palance and Georgia Moll starred; "A 

House Is Not a Home," starring Shelley 

Winters, Robert Taylor, Cesar Romero and 

Kaye Ballard, and "Only One New York," 

a documentary feature filmed in Manhattan. 

MGM — July: "The Unsinkable Molly 

Brown," in color, starring Debbie Reynolds, 

Harve Presnell and Ed Begley, and "Night 

of the Iguana," starring Richard Burton, 

Deborah Kerr, Ava Gardner and Sue Lyon; 

August: "Honeymoon Hotel," in color, starring 

Robert Goulet, Robert Morse, Nancy 

Kwan and Jill St. John, and "Looking for 

Love," starring Connie Francis and JinJ 

Hutton. "Viva Las Vegas," "Gold for the! 

Caesars" and "Flipper's New Adventure"! 

' 

were MGM's June releases. 

PARAMOUNT—July: "The Carpetbag-? 

gers." in color, starring George PeppardJ 

Carroll Baker, Alan Ladd, Elizabeth Ash-r 

ley. Bob Cummings, Martha Hyer and Le* 

Ayres, and "The Patsy," in color, starring! 

Jerry Lewis, Ina Balin, Keenan WynnJ 

as well as the British-made "Ring of Trea-| 

son." Paramount released fom- in June: 

"Lady in a Cage," "Robinson Crusoe ori 

Mars," "Stage to Thunder Rock" anj: 

"Walk a Tightrope." Samuel Bronston's! 

"The Fall of the Roman Empire" will com-1 

plete its roadshow engagements and go] 

into general release late this summer. 

I 

TWENTIETH CENTURY-FOX — This! 

company has no new features scheduled for 

summer release but Darryl F. Zanucks "ThK 

Longest Day" will be in general release in! 

June and "Cleopatra" will be getting new 

dates starting in late summer. 

UNITED ARTISTS — July: "The 7tW 

Dawn." in color, produced in Europe, starring 

William Holden, Capucine and Susan-j 

nah York, and "A Shot in the Dark," pro-, 

duced in England in color, starring Peterj 

Sellers, Elke Sommer and George Sanders;! 

August: "A Hard Day's Night," starring} 

the Beatles and Anna Quayle, made in Eng-,j 

land, and "The Girl With the Green Eyes,"j 

made in England, starring Peter FincW 

and Rita Tushingham. UA released "633. 

Squadron" and "For Those Who Thinkj 

Young" in June. 

UNIVERSAL—July: "Wild and Wonderful," 

in color, starring Tony Curtis andj 

Christine Kaufmann, and "Bedtime Story," 

in color, starring Marlon Brando, David 

Niven and Shirley Jones; August: "Marnie,' 

an Alfred Hitchcock picture in color, starring 

Tippi Hedren and Sean Connery 

with Diane Baker, and "The Island of 

the Blue Dolphins," in color, with CeUa 

Kaye. Universal released "The Chalk Garden," 

"The Evil of Frankenstein" and' 

"Nightmare" in June. 

"Robin and the' 

WARNER BROS.—July: 

7 Hoods," in color, starring Frank Sinatra,] 

Bing Crosby, Dean Martin, Sammy Davis 

jr. and Barbara Rush, and "Ensign Pulver," 

in color, starring Robert Walker, Burlj 

Ives and Walter Matthau. The June re-^ 

lease was FBI Code 98." 

Lopert Films is distributing "That Man 

From Rio," filmed in Brazil in color, starring 

Jean-Paul Belmondo, in July while. 

Governor Films will release "Doctor inl 

Distress," made in England with Dirk Bo-J 

garde, Samantha Eggar, James Robertson 

Justice and Mylene Demongeot, in July. 

Foster in Stanley-Warner 

NEW YORK—F. Lee Foster, recently 

vice-president for planning and administration 

at Baird-Atomic, Inc., has been 

named assistant to W. Stewart McDonald, 

vice-president and treasurer of Stanley 

Warner Corp. Poster had also been on the 

faculty of the Harvard Graduate School of 

Business Administration and sales manager 

for High Voltage Engineering Corp. 

4 BOXOFFICE June 22, 1964

' 

H 

/Hied President Urges 

Supreme Court Uoholds 

limm for Education 

ETROIT — "It is our firm position that 

Ifim in the schools should be confined 

tc3ducational material" was the ringing 

clllenge tossed by Jack Armstrong, Natiial 

Allied president, in a statement as 

tl latest skirmish in Allied's long warfare 

ajinst nontheatrical competition. 

rmstrong directed his present statemit 

to David Mallery. director of Studies 

olthe Committee on Research, National 

A'n of Independent Schools, and author 

01 he new "The School and the Art of Motii 

Pictures." London expressed sympathy 

wh the goal of "establishing liaison beti 

en the schools and theatres and in enci 

raging young people to seek out the 

bt in motion pictures." 

[Qwever, Armstrong insisted, "there is 

8 erious disservice to both the audience 

ai the motion picture art w'hen motion 

pitures created for reproduction in a 

plperly equipped motion picture theatre 

a condensed and reduced to the pitiful 

p jection and sound limitations of 16mm 

eapment. 

'Each commercial motion picture repre- 

.sits an investment of hundreds of thous; 

ds of dollars in equipment and faciliti. 

in addition to the professional expience 

required to properly reproduce 

ts art form. 

At best the school room is an unacc'table 

substitute for the theatre. The 

s ool should encourage appreciation of 

t' motion picture art and of the many 

fe motion pictm-es by sponsoring special 

s)wings in motion picture theatres." 

iFL-CIO Toll-TV Stand 

lemains Unchanged 

iuOS ANGELES—Andrew J. Biemiller, 

t;ector of the American Federation of 

i;bor-Congress of Industrial Organizations 

(partment of legislation, this week ad- 

\ed the California Federation of Women's 

Cabs that its position in opposition to toll 

Revision remains unchanged. 

,tn reply to a letter from Mrs. Fred S. 

';asley, chairman of the Federation radio 

id TV committee, Biemiller said: 

;'The last statement by the AFL-CIO on 

lis issue was at our 1957 convention. It 

Iices the AFL-CIO clearly on record 

jainst all forms of paid TV. There has 

len no action since that time and that 

Holution still stands as the official 

lUcy." 

Iliami Roosevelt Files 

2,160,000 Antitrust Suit 

|nEW YORK — A $2,160,000 antitrust 

.'it charging "discrimination in the matter 

( runs and clearances" was filed in federal 

•strict court here Monday (15) by 227, 

ic, owners of the Roosevelt Theatre in 

fiami. Defendants included nine dlstribu- 

'm firms, 11 exhibitors and nine indiiduals. 

It was reported that six of the defendants 

jid settled out of court. They included 

amingo Theatres, Dade Lincoln Theatres, 

'.itwin Theatres, Cinema circuit, Bernard 

irandt and Max A. Cohen. 

5XOFFICE June 22, 1964 

Viking 

Conn, lannuzzi Named 

WB Division Managers 

NEW YORK— Robert L. Conn, recently 

central division manager for 20th Century- 

Fox, is joining Warner Bros, sales depart- 

Robert L. Conn 

Suit Dismissal 

Ralph J. lannuzzi 

ment as a division manager while Ralph J. 

lannuzzi, sales executive in the WB home 

office will also become a division manager, 

according to Morey "Razz" Goldstein, vicepresident 

and general sales manager. Reallocating 

the divisions will enable the 

division managers to give closer supervision 

to the branches under their direction, Goldstein 

said. 

Conn began his career in the industry 

with 20th-Fox in 1936, starting as a shipping 

clerk in Kansas City, later becoming 

a booker and salesman before World War 

II. He returned to 20th-Fox to become Des 

Moines branch manager in 1951 and, in 

1960. he was transferred to New York as 

a member of the Fox sales cabinet. 

MPAA and Mo. University 

To Cosponsor Conference 

KANSAS CITY — The seventh annual 

Freedom of Information Conference, November 

16, 17 at the University of Missouri, 

will be cosponsored by the university and 

the Motion Picture Ass'n of America, it 

was announced this week by Earl F. English, 

dean of the School of Journalism. 

Speakers will include a film producer, an 

actor, an administrator of the Motion Picture 

Production Code and an official of the 

U.S. Information Agency, English said, 

with Mrs. Margaret G. Twyman of the 

MPAA assisting in planning the conference. 

Paramount Signs Hellman 

To Make 'Moll Flanders' 

NEW YORK—Marcel Hellman will produce 

"The Amorous Adventui-es of Moll 

Flanders," based on the Daniel Defoe 

novel, for Paramount release, according 

to Jack Karp, vice-president of Paramount 

Studios. Terence Yoimg will direct. Filming 

will start September 1 in England 

from a screenplay by Roland Kibbee and 

Dennis Canan. 

Hellman and Young have completed 

meetings with Paramount in Hollywood 

and have retm-ned to London to begin preproduction 

work. 

WASHINGTON—Distributors and theatre 

circuits won a final victory in the 

-suit brought against them by Harry Slay, 

owner of the Viking Theatre of Philadelphia, 

when the U.S. Supreme Court in a 

memorandum opinion affirmed the unanimous 

decision of the Court of Appeals of 

the Third Circuit. 

The Supreme Court's verdict came on 

a 4-4 tie vote, with Justice William O. 

Douglas disqualifying himself from the 

vote. 

DECISION DEEMED UNUSUAL 

Slay had brought an antitrust suit 

against the companies, the Goldman chain, 

Stanley Warner chain and Fox-Philadelphia, 

owned by National Theatres. He 

claimed that he was improperly deprived 

of product, that there was bidding discrimination 

against him and in the adjustment 

of rentals, licensing terms and 

other devices. 

The case was originally tried before 

Judge John Lord and a jury. After ten 

weeks of trial, he dismissed the complaint, 

took the case away from the jury and 

gave a directed verdict to the defendants. 

The Court of Appeals, on appeal, unanimously 

affirmed Judge Lord's dismissal of 

the complaint. 

The decision is deemed unusual in that 

an antitrust suit was dismissed after ten 

weeks of trial without hearing a defense, 

and both the Coui't of Appeals and the Supreme 

Court upheld the summary dismissal. 

The full scale review of such a case 

deemed by many experts to be precedential 

is 

and tending to discourage 

antitrust 

litigation. 

TOA-ALLIED JOINT BRIEF 

The case took on added significance 

early in March when, for the fii'st time. 

Theatre Owners of America and Allied 

States Ass'n filed a joint brief and petition, 

as friends of the coui-t, to enter the 

case on behalf of the distributor defendants, 

claiming that product splitting is the 

only alternative to compulsory bidding and 

pleading that the practice not be distm-bed. 

The suit, asking abolition of film splits 

and triple damages of $1.8 million, was directed 

against Paramount Films Distributing 

Corp., Columbia Pictures, Universal 

Film Exchanges, Inc., United Artists, RKO 

Tele-Radio Pictures, Inc.. Warner Bros. 

Pictures Distributing Corp., Twentieth 

Century-Fox, Loew's. Inc., Stanley Warner 

Management Corp., Stanley Co. of America. 

William Goldman Theatre, Inc., and 

the Fox Phila'delphia Bldg., Inc. 

The distributors were represented by 

Louis Nizer of Phillips, Nizer, Benjamin, 

Krim & Ballon and W. Bradley Ward of 

Schnader, Harrison, Segaland Lewis. Stanley 

Warner was represented by Morris 

Wolf, Goldman by Edwin Rome, the Fox 

Theatre by Charles F. Young and the 

plaintiff by Henry Sawyer. Before the Supreme 

Court, the defendants were represented 

by Nizer and Wolf, and Viking by 

Edward Bennett Williams.

LOG OF A THRILLING JOURNEY 

Newsmen See Simultaneous Filming 

Of Three 20th -Fox 

By DON MERSEREAU 

NEW YORK—One-lumdred and twentysix 

American and Canadian journalists, 

representing the major news media from 

45 Todd-AO-equipped cities, returned here 

Sunday (14), following a whirlwind sevenday 

torn- of major European production 

centers where 20th Century-Fox is simultaneously 

filming three roadshow attractions. 

Darryl F. Zanuck, president of 20th- 

Fox, termed the trek—unprecedented in the 

annals of recent industry history—a spectacular 

demonstration of the company's 

resurgence during the last 18 months. 

The press corps, escorted by Mort Segal, 

publicity manager, toured Robert Wise's 

"The Sound of Music," starring Julie Andrews 

and Chiistopher Plummer, in Salzburg, 

Austria; Sir Carol Reed's "The Agony 

and the Ecstasy," starring Rex Harrison 

and Charlton Heston, in Rome, and Stan 

Margulies' "Those Magnificent Men in 

Their Flying Machines: or How I Flew 

From London to Paris in 25 Horn's and 11 

Minutes," starring Stuart Whitman and 

a host of international "names," in London. 

Jonas Rosenfield jr., vice-president in 

charge of advertising, publicity and exploitation, 

coordinated the week-long trek with 

superlative success from his New York office 

and Fred Hift, European publicity 

topper, followed through in Europe. 

A Lufthansa chartered jet lifted from 

New York International Airport on Sunday 

(7) evening, landing seven hours later 

at Munich, Germany. Guests were taken by 

bus some 120 miles distant to various hostelries 

in Salzburg for an overnight stay. 

On Monday, with Mike Kaplan, unit 

publicity manager, assisting, they interviewed 

producer Robert Wise at Frohn- 

Blockbusters 

burg Castle where "The Sound of Music" 

is being filmed and where production has 

been plagued by bad weather. Later, they 

met cast members and civic dignitaries at 

a dinner in the Schloss Klesshein Chateau. 

The following afternoon, the party was 

en route by plane to Pisa, Viareggio and 

the Carrara Mountains of Italy, where they 

visited locations for the filming of "The 

Agony and the Ecstasy." That night, they 

met Sir Carol Reed and Charlton Heston 

and surprise guest, Darryl Zanuck, in Viareggio. 

Wednesday was spectacular. After a stopover 

in colorful Ponti de Marra, the journalists 

went to the Hem-aux quarry yards 

in Querceta where they viewed sculptm-e 

stones from all over the world, and sculpturing 

techniques, Michaelangelo and 

Renaissance implements and thousands of 

tons of marble in all different shapes and 

sizes, before going on to the marble quarries 

where Michaelangelo himself worked 

400 years ago. 

Buses and trucks took the group up 2,- 

700 feet of mountain to watch a short but 

very important marble-cutting sequence 

being filmed for "The Agony and the 

Ecstasy," in what proved one of the most 

thrilling moments of a thrill-filled trip, 

in which a 500-ton slab of marble was 

pulled from a quarry site near the top of 

the peak. Saul Cooper is unit publicist on 

the picture. Later, the journalists entrained 

for Rome, checking into the modernistic 

Cavalarie Hilton. 

On Thm-sday, they lunched with Rex 

Harrison, co-star with Heston, in the picture, 

and were welcomed by Darryl Zanuck, 

who told the guests he approved the press 

trip to Europe, estimated to cost some $100,- 

000, because he believes no other company 

ever has been able to boast of three roadshow 

productions shooting at the same 

time. In commenting on the use of foreign 

locations, Zanuck said, "I know there are 

some magnificent technicians in Holly 

wood, but I would like to see one who 

could duplicate that Carrara marble 

mountain you visited yesterday." 

Bright and early Friday, another port[ 

of call was ready. Chartered planes tookj 

the group to London for a look-see at| 

"Those Magnificent Men in Their Plying 

Machines," for which Phil Gersdorf is 

unit publicist. The plush and posh Savoy 

Hotel was the setting for a cocktail party, 

with guests mingling with stars Irina Demich, 

Stuart Whitman, et al, of the cast 

Next morning (Saturday), the guestsl 

went to a former RAF base, 40 miles west 

of London, to watch demonstrations of antique 

planes (circa 1910). Elmo Williams, 

head of the company's Eui'opean production, 

producer Stan Margulies and direc-i 

tor Ken Annakin joined the newsmen for 

the display. Williams, in welcoming the 

group, asserted that, in visits to the sets ofi 

the three roadshow productions, "you will 

at least have obtained an inkling of the 

activity that characterizes the 'new 20th- 

Fox.'" 

On Sunday (13), Lufthansa jetted the 

group back to New York, the trip now a 

memory, but a most rewarding one—the 

culmination of one of the longest and 

costliest junkets ever undertaken by a film 

company. 

Jonas Rosenfield was on hand at the 

New York airport to greet the guests, who 

were in agreement with Zanuck's statement 

earlier in the trip that its cost was 

justified by the importance of the international 

markets to the company's revenue \ 

and the story requirements of the productions. 

Certainly, the trek was proof of Zanuck's 

Rome statement: "Less than two years 

ago, 20th-Fox was written off as finished. 

The company has shown great improvement 

with 16 pictures in production this 

year. Twentieth is not dead. The studio 

has not been razed as was predicted." 

Allied Artists to Handle 

' 

Grefe's 'Racing Fever' 

NEW YORK—Allied Artists has finalized 

arrangements to handle the global distribution 

of "Racing Fever," produced, 

written and directed by WilMam Grefe, according 

to Steve Broidy, president. 

Joe Morrison of TV's "Beachcomber" 

series, Charles Martin and Barbara Bigert 

head the cast of "Racing Fever," which has 

sequences of the International Grand Prix 

for hydroplanes held at Miami's Marine 

Stadium and the Florida Gold Coast Marathon. 

Gerry Granahan is heard singing the 

title tune. 

TOUR OF FILMING ACTIVITY IN THREE COUNTRIES—At left, 

Darryl 

F. Zanuck, president of 20th Century-Fox, as intently as the company's entourage 

of newspaper, radio and television representatives, watches the shooting of a 

scene for "The Agony and the Ecstasy," on location in the Carrara mountains, 

near Rome. At right, Julie Andrews, star of "The Sound of Music," being filmed 

at Salzburg, Austria, is being interviewed by some of the 126 of the press contingent. 

(Don Mersereau, associate publisher of BOXOFFICE, is seated at the 

lower left.) The third of the trio of multi-million dollar roadshow attractions, 

which 20th-Fox is filming simultaneously, is "Those Daring Young Men in 

Their Flying Machines," production of which is taking place in London. 

'Fanny Hill' at Two Festivals 

HOLLYWOOD—Robert S. Levy, president 

of Pebble Production Co., has disclosed 

that he has entered his production, 

"A Comedy Tale of Fanny Hill," color 

featurette starring Judy Cannon, into both 

the Cork Film Festival in Cork, Ireland, 

and the Tours Short Film Festival, Tours, 

France. The former will be held the first 

two weeks of August with the Tours festival 

beginning September 6. Levy will release 

the film nationally July 4. 

BOXOFFICE :: June 22, 1984

THE DAWN 

OF 

Wl\ li iv 

IN SCREEN 

ADVENTURE 

STARTS WITH 

I 

'ifyj^' 

CHARLES K. FELDMAN 

PRESENTS A HOLDEAN PRODUCTION 

IM 

,T, 

ANNAH 

HOLDEN 

CAPUCINE 

[th 

I>AWN 

TECHNICOLOR' 

DIRECTED BY 

LEWIS GILBERT 

Music Composed and Condocted bv 

RIZ ORTOLANI 

CO-STARRiNQ 

Scree.npla/ and Co-produced by 

KARL TUNBERG 

ased on the novel "The Durian Tree" hy 

MICHAEL KEON

yn ûiviivitri

ibgers Hospital Renames 

(fficers for New Term 

,AKE PLACID, N.Y.—Will Rogers Meinial 

Hospital directors at a meeting 

li' June 13 re-elected all officers for the 

i;4-65 term. They are: Ned E. Depinet. 

[.sident; Richard F. Walsh, board chairin; 

Harry Brandt, H. H. Martin, Robert 

chrie, Fred Schwartz and James A. Velvice-presidents; 

Max Cohen, secretary; 

H. Fabian, treasurer, and Sam Rosen, 

icclate treasurer. 

Three new members of the corporation 

re appointed to replace the late Murray 

iss, William German and Herman Rob- 

,s. They are Harry Mandel, Eugene 

;ker and Sam Rosen. 

Additional public recognition of the acnplishments 

of the Will Rogers Hosand 

O'Donnell Laboratories was cited 

;al 

Depinet in an address. He said the instry 

is recognized as "sincerely concerned 

th and capable of public health service 

the field of respiratory diseases" and 

,t the industry must continue to advance 

work "for no other industry has under- 

£en to do this for maiikind." 

Financing and fund raising reports were 

esented by Harry Goldberg, representing 

bian; Ned Shugrue, executive director, 

r Picker, and Martin as distributor fund 

ive chairman. Martin urged salesmen to 

ke a harder-hitting appeal to exhibitors 

cause theatre collections are the greatest 

urce of revenue. There was a general disssion 

of methods of fund-raising. 

lolumbia Votes Dividends 

NEW YORK—Columbia Pictures has deired 

a stock dividend of 2y2 per cent 

the common stock, payable August 17 

stockholders of record June 29. The 

lard also declared the regular quarterly 

vidend of $1.06'/4 a share on the $4.25 

imulative preferred stock, payable Auist 

17 to stockholders of record August 3. 

Intl Variety Convention 

To Be Outstanding Event 

BUFFALO — Many new and exciting 

plans for 1964-65 will be set at Variety Clubs 

37th international 

convention to be held 

June 30-July 2 here 

at the Statler-Hilton 

Hotel, it is promised 

by James J. Hayes, 

convention chairman. 

"Attendance will be 

large, the events outstanding 

and the sessions 

will make history," 

he said. 

Hundreds of barkers 

and their wives 

Rotus Harvey 

will attend, including 

large delegations from Great Britain, Ireland, 

Mexico and Canada. They will be 

welcomed by Mayor Chester Kowal. Free 

accommodations will be made for children 

sharing rooms with parents. 

One of the major topics on the agenda 

will be the Variety Sunshine Coach project. 

Started little more than a year ago, 

it has expanded in scope until there are 

now more than a dozen coaches active 

in the U.S. On display will be the first 

coach manufactured in the U.S. Built by 

Reynolds Co., it is modeled after the original 

coaches designed and introduced by 

the Variety Club of Great Britain. 

The first Variety Sunshine Pool also will 

be displayed. It is a special fiberglass pool 

for children developed in England. It will 

be shipped from London especially for the 

convention. 

Another highlight of the business sessions 

will be foui' forums attended by delegates 

from each of the 36 Variety tents and dealing 

with fund-raising, finances and club 

operations. 

Special entertainment has been planned. 

The first day there will be a gala outdoor 

clambake dinner, followed by a 

"musical fun nite" at Melody Fair, a luxurious 

tent theatre. The attraction will be 

the Lerner-Loewe musical, "Camelot." The 

next day there will be a tour of Niagara 

Falls and an International Day luncheon 

at the Sheraton-Brock, where the chief 

speaker will be James Auld, minister of 

publicity and toui-ism of Ontario. 

Other outstanding events will include a 

Pepsi-Cola Night Under the Big Top, 

featuring entertainment by the well known 

Ford and Hines comedy team, and the 

Traditional Heart Banquet, sponsored by 

Coca-Cola, at the famous Town Casino and 

featuring Al Martino, recording star. 

Many dignitaries will attend the convention 

as well as stars of the stage, screen 

and television. Among them will be Donna 

Reed, star of the Donna Reed show, who 

will be accompanied by her husband and 

daughter. 

A large group will fly in from Tent 32 

of San Francisco, headed by Rotus Harvey, 

international chief barker, and Mrs. Harvey. 

The delegation from England will be 

the largest from overseas and will include 

James Carreras, first assistant international 

chief barker; Mrs. Carreras, C. J. 

and Mrs. Latta, D. J. Goodlatte, Rex North 

and Sir Tom O'Brien. 

Special delegations also will arrive from 

Tent 25, Los Angeles, and Tent 12, Minneapolis. 

Tent 19 in Baltimore will come 

by special bus and Tent 35 in New York 

by special club car. 

These were among presentations made at the annual board 

lieeting held at Will Rogers Hospital at Saranac Lake, N.Y. At the 

I ft, Ned E. Depinet, president of the institution, is shown standig 

beside the memorial plaque honoring Eric Johnston, which 

le presented and dedicated; in center, Rube Jackter, vice-president 

of Columbia Pictures, and Richard F. Walsh, chairman of 

the hospital board, presented the plaque honoring A. Montague, a 

former president of the institution; and at right, Robert L. Carpenter, 

Universal Pictures branch manager at Los Angeles, is 

shown receiving the hospital's first "Man of the Year" award. 

lOXOFFICE June 22. 1964 11

m Spectacular Suri 

ENTURE RlS IN ON THE UREST 

ofaTidalWave OF Excitement 

THIS SUMMERI 

Fabian -SHELLEY Fabares-tab Hunter-barbara Eden-peter Brown-anthony 

-and • • 

JAMES MITCHUM • written and Produced by JO and ART NAPOLEON • Directed by DON TAYLOR • A Jana Film Enterprises 

as Eskimo

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Watch the higoest 

waves io Hawaii 

hring in the Dig-tiine 

lie 

caii)DaiQfl...lro[ii 

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V- 

M Hart 

PICTURES Release 

.Actually filmed in 

Waimea Bay... the worldsurfers' 

wildest waters! 

...fflCOLOR!

. . . and 

. . We 

' 

' 

Orear Advocates 'Showcasing' Plan 

For Theatres in 

BILOXI, MISS.—Small town "showcasing" 

was put forth here Monday il5) at 

the combined convention 

of the Louisiana 

and Mississippi 

theatre associations 

as a potential new 

way to sweeten up 

exhibitor grosses. 

""^ 

• 

Speaking before 

'' 

^ approximately 300 

v^^^ ^^h theatre and film 

^g^tP^K ^^H company people at 

^^^Ha' ^^^^ the Broadwater 

Beach Hotel, Richard 

Richard Orear Orear of Kansas City, 

president of Commonwealth 

Theatres, said a day-and-date 

showing of "Captain Newman" and "Mail 

Order Bride" in Wichita, Kas., and six 

surrounding towns, supported by an areawide 

television and newspaper promotion, 

increased profits 120 per cent of average. 

"It took a lot of work—a lot of paper 

work and some phone calls to New York," 

he said, "but it did work. And. I believe, 

the same idea can be put to use in many 

territories." 

DEVELOPED BY CIRCUIT 

The plan, Orear related, was developed 

by himself, M. B. Smith and Douglas 

Lightner, of the Commonwealth office, 

from the successful Great Plains Premiere 

plan, which Myron Blank of Central States 

Theatres of Iowa: Larry Starsmore, Westland 

Theatres, Colorado Springs; Harry 

Greene, Welworth Theatres, Minneapolis: 

Claude Motley, Video Theatres, Oklahoma 

City, and several others put over several 

years ago. 

Then Orear and the United Theatre 

Owners of the Heart of America tried to 

enlarge the premiere plan at the Show-A- 

Rama VI convention, Kansas City, but the 

effort failed, Orear disclosed, "because we 

could not get the film companies to give 

us a constant flow of prints." 

Commonwealth's small town showcase 

will be tried by Rowley United Theatres 

under the name of the "Arkansas Premiere 

Showcase." which will be keyed off of 

Little Rock. The pictures are set to daydate 

there, at Pine Bluff, Hot Springs, 

Conway. Morrillton, Batesville and Searcy. 

These towns range, Orear pointed out, in 

population from a top of about 45,000 down 

to 6.000. 

PROMOTE AREA RUNS 

The important thing in the small town 

showcase plan. Orear said, "is that we are 

able to get prints in the small towns, dayand-date 

them off of Little Rock, and that 

the newspaper ad in Little Rock carries a 

tag line showing where the picture is 

playing in the territory, and equally important 

we were able to get Warner Bros., 

in this case, to go for additional radio promotion 

in each of these towns and get them 

to pay for a tag line on the TV advertising, 

which was bought in Little Rock." 

Orear's talk, programmed as the keynote 

speech, went into the policies which 

have made the Show-A-Rama conventions, 

Grassroots Areas 

held each spring in Kansas City, "fantastically" 

successful, with a registration 

at the seventh gathering, held last spring, 

of more than 1.500. 

"We have laid down one policy for Show- 

A-Rama." Orear said, "and that is that we 

do no griping about terms, about playtime, 

about unfair trade practices, and seldom 

does our organization pass a resolution 

that deals with the evils of the industry. 

Our forte, if you please, is in finding ways 

and means to sell our motion pictures, 

presenting selling ideas, presenting selling 

gimmicks, developing combinations that 

are proven boxoffice winners . bring 

in top showmen from across the country 

and allow them to tell how they developed 

certain campaigns or how they sold a certain 

idea. This exchange of ideas and 

money-building thoughts is contagious and 

generates many other such thoughts. 

"Each year our attendance has grown 

we have outgrown the facilities 

available in Kansas City!" 

TOA Conclave to Hear 

British 

Exhibitor 

CHICAGO—J. D. Richards, a past president 

of Cinematograph Exhibitors Ass'n of 

Great Britain and Ireland and a member 

of its general council and executive committee, 

will be the principal speaker at the 

annual convention of Theatre Owners of 

America here September 29-October 2, according 

to John H. Rowley, TOA president. 

Richards will report on conditions and 

problems facing British exhibitors and describe 

what they are doing to alleviate 

them. 

Richards, CEA president in 1959 and 

1962. is exhibitor representative on the 

Cinematograph Film Council, statutory 

body advising the government on film industry 

policies. He also is CEA representative 

on many joint exhibitor-distributor 

committees; chief negotiator for CEA with 

government departments, trade unions and 

trade associations and exhibitor director 

on the Board of Film Industry Defense 

Organization, Ltd., and its finance committee 

chairman. 

He served as an infantry officer throughout 

World War II in the British and Indian 

armies and, at the war's end. took over 

management of his family's theatre companies. 

He is an active opponent of pay 

television and a champion of the independent 

exhibitor. 

'Bikini Beach' Photomailers 

HOLLYWOOD—American International 

Pictures is delivering a weekly series of 12 

photomailers highlighting production progress 

of its new musical comedy "Bikini 

Beach" to exhibitors and press throughout 

the country. The project is a continuation 

of an innovation launched on the company's 

previous pictm-e "Muscle Beach 

Party." and features offstage stills, spicy 

comments and inside information on the 

production, set for July release. Milt Moritz, 

AIP ad-pub director, states. 

Save-on-Car Deal Set 

For Allied Conventioii 

DETROIT—Film industry people comint 

to the National Allied convention am 

TESMA tradeshow here October 19-22 a' 

the Sheraton-Cadillac Hotel will have th( 

opportunity to drive home with the car ol 

their choice. Taking advantage for thj 

first time of the chance to profit by on 

the-spot delivery of the Motor City's chie! 

product. Allied has arranged for direc' 

purchase of cars of all makes, equipped a) 

wanted by the buyer, to be picked up her 

—and save sundry delivery or other costs 

"Everyone knows that cars can be pur 

chased cheapest in Detroit." said Miltoi 

H. London, Allied executive director. "Sub 

stantial delivery charges can be saved b: 

driving the new car home from the Allied 

convention. 

"Arrangements have been made with i! 

bonded purchasing service for any make o 

model car, complete with the optiona 

equipment and accessories specified by thi 

purchaser, to be delivered fresh from thi 

factory with the manufacturer's warrant; 

and with service guaranteed at any au 

thorized dealer. 

"Each automobile will be individuall; 

ordered from the factory to the purchaser';' 

specifications. Four to six weeks will be required 

for manufacture, so that arrangements 

must be made well in advance tt 

have the car ready for delivery at convention 

time." 

Forms for quotations on specific cari" 

with equipment desired will be sent to Allied 

members with the July issue of Alliec 

Report, London said. 

The economy possible by direct Detroit 

purchase and delivery, London said, "maj 

be more than enough to pay for a wonderful 

fun-filled combination convention anci 

vacation for both" the exhibitor and his, 

wife—making the convention in itself cost-" 

free. 

One of the bright spots of the National 

Allied convention will be a creative management 

clinic under the direction of two 

authorities on marketing motivation. 

"Exhibitors seeking new ideas in mer^; 

chandising motion pictures and more proJ 

fitable ways of managing their theatres willbe 

at the right place when they attend the 

annual meeting of "Allied." said William Ml 

Wetsman. convention chairman, in an-i 

nouncing the management clinic for Thurs-! 

day morning. October 22. 

Dr. Herbert True, director of research: 

and education of the National Labor Management 

Foundation, and Fred Klemp. consultant 

and lecturer on advertising, com-i 

munications, motivation, sales and marketing 

for more than 20 years, will conduct a 

two-hour presentation on management andi 

selling techniques. 

"Their practical how-to-do-it suggestions 

will produce many profitable ideas which 

you can use to your immediate advantage."' 

Wetsman said. 

i 

Universal Dividend Set 

NEW YORK—Universal has declared a 

quarterly dividend of 25 cents a share on 

its common stock, payable June 27 to 

stockholders of record June 17. Decca Rec-i 

ords, parent company, has declared a regular 

quarterly dividend of 30 cents a share 

on its capital stock, payable June 30 to 

stockholders of record June 16. 

14 BOXOFHCE June 22^ 1964

I by 

Fox Realigns Sales 

Force in Four Spots 

NEW YORK—Twentieth Century-Fox is 

ji-omoting or rearranging its sales personnel 

in four cities. 

New York, Chicago, 

Philadelphia and Detroit, 

effective June 

29, according to 

Joseph M. Sugar, 

vice - president in 

charge of domest'c 

sales, in order to 

make the sales staff 

"become more knowledgeable 

about more 

areas and develop a 

Joseph M. Sugar 

broader understanding 

of the country 

and the over-all distribution pattern." 

Robert C. McNabb, currently eastern 

division manager, will become central 

division manager with headquarters in 

iChicago and Sam E. Diamond, formerly 

iphiladelphia branch manager, will move to 

'New York as the new eastern division head. 

The Philadelphia branch will be headed 

Bennett Goldstein, now branch manager 

in Detroit, where he will be replaced 

by Harry Buxbaum, who is joining 20th- 

Fox after many years in Chicago and other 

exchange cities. 

The Cincinnati branch office, which has 

functioned in the eastern division, will become 

part of the central division, continuing 

under the supervision of McNabb, 

because this shift "fits in more logically 

with the other branches in the central 

division and can more effectively operate 

in this area," Sugar pointed out. 

Alpina Films Asks $50,000 

In Suit vs. Embassy 

NEW YORK—Alpina Films has filed a 

$50,000 damage suit in Supreme Court 

here against Embassy Pictures Corp. and 

Embassy International Corp. on the basis 

of an alleged agreement made in 1959 

involving an option to sign Steve Reeves 

!

. . . George 

. . . The 

. . Sam 

. . . George 

. . Prank 

. . "Fowlers 

. . 

. . Walt 

. . Karl 

. . Jackie 

. . George. 

. . Husband 

. . Stella 

. 

. 

| 

^MfcwMct êfront 

. 

INDICATIVE of the new look at Metro- 

Goldwyii-Maycr under Robert M. 

VVeitman. studio production head, two features 

wrapped up production ahead of 

schedule, a lonR cry from the old days. 

"The Rounders." directed by Burt Kennedy 

and produced by Richard E. Lyons, came in 

four days ahead of schedule. "36 Hours." 

the Perlberg-Seaton adventure-.suspense 

drama, beat that by arriving five days 

ahead of schedule. Both included location 

shooting, with the Kennedy film shot 

In Arizona, and the Perlberg-Seaton epic 

lensed In Lisbon. Portugal and Yosemite 

National Park. Because crews now work 

together on television productions, which 

can only use five days for shooting, Kennedy 

told BoxoFFicE. the esprit-de-corps 

is on a different level than ever before. 

There is no stalling, primarily because the 

men get restless, and want to move ahead 

Weltner. president of Paramount, 

in a coproduction deal with Seven 

Arts, will produce the Tennessee Williams 

play for the screen, "This Property Is 

Condemned." Richard Burton will direct 

with Elizabeth Taylor in the starring role. 

Pred Coe and Francis Coppola are writing 

the screenplay. The play was showcased 

here locally some years ago. in a little 

theatre Spiegel will produce 

"The Night of the Generals." for Columbia 

release. The best-selling novel about the 

German officer corps will come under the 

1965 schedule. Anatole Litvak will direct 

next film Frank Sinatra makes 

for his Warner Bros, schedule. "Community 

Property." will have the operation center 

for the production, in his new $500,000 

building on the Warner lot. Howard W. 

Koch heads the operation of Artanis Productions 

as executive producer. Sinatra now 

is starring in and directing "None But the 

Brave." 

Tommy Noonaw and Ian McGlashan will 

go into production on the latter's novel, 

"To Murder. With Love." which has been 

titled "Jenna." This time it will be more 

conventional and higher budgeted, using 

names. Mainie Van Doren, whom Noonan 

regards highly as an actress, will have a 

"Run Like a Thief" 

prominent role . . . 

.By SYD CASSYD 

Donna Loren, Young Singer, 

Signed to AlP Pact 

HOLLYWOOD — Seventeen-yearold 

Donna Loren has been signed to a 

four-year, eight-picture contract by 

American International Pictures. The 

young singer will make two pictures a 

year for AIP. She made her debut in 

"Muscle Beach Party" earlier this year 

and has just finished a featured role 

in "Bikini Beach." 

AIP, continuing its signing of young 

stars, inked the eighth, Deborah Walley, 

to a two-year contract. She is the 

former star of a "Gidget" picture, and 

will appear in "Pajama Party." Other 

youngsters under contract to AIP include 

Miss Walley's husband, John 

Ashley, Frankie Avalon, Annette Funicello. 

Tommy Kirk, Jody McCrea. 

Candy Johnson and Miss Loren. 

James H. Nicholson and Samuel Z. 

Arkoff. AIP toppers, are directing their 

aim at the 12 to 30-age group, which 

they state comprises over 70 per cent 

of the nation's movie-going audience. 

$100,000. Two of his other Broadway shows 

were filmed by Warner Bros. Harry Keller 

will get the assignment from studio head 

Edward Muhl to film "Mixed Doubles," the 

Levin story . Sinatra's "Community 

Property" was scripted by Cy 

Howard and film has been set for a 1965 

production date . . . Script of "The Summers 

Soldiers," by Robert Gulp for his own 

independent company. Shannon Productions, 

has been completed, and he is negotiating 

for director and release deal. 

Jack L. Warner bought the screen rights 

to another hot Broadway play. "Any 

Wednesday," marking the second New York 

comedy hit which Warners has aco.uired. 

The play was directed by Henry Kaplan 

and written by Muriel Resnik. Bidding for 

the play was competitive. Warner Bros, has 

not announced any date for production . 

Robert Shaw's book, "The Hiding Place," 

with a script by Sylvia Reinhardt and 

George Hurdalek. will be produced by Gottfried 

Reinhardt. Negotiations are under 

. . . 

will be produced in Finland with Richard 

Long starring, in a Palmer Thompson color 

feature, with Finnish funds being used for 

the first time. Budget has been set at way for a distribution deal 

under $200,000. Shots will be processed in Streams Whereof" will be produced 

"The 

and 

England in Eastman Color. Actors speak directed by Richard Einfeld. The story 

English and subtitles will be added for concerns the pioneer fighting youth of 

Finnish release ... A joint production Israel. Danielle 3 Associates will get full 

deal was completed between Arthur P. cooperation of the Israeli government and 

Jacobs and Alan Jay Lerner to produce the Nahal unit of the army. Benad Avital. 

British writer G. K. Chesterton's "The Los Angeles consul for Israel, arranged details 

of co-op for the U.S. financed film 

Man Who Was Thursday." Richard Maibaum 

will write the screenplay for the 

Englund draws the assignment 

venture, which will be shot in Hollywood. to produce and direct "The Shoes of the 

The production team of Jacobs and Blake Fisherman." the novel about a pope, written 

Edwards is prepping "Planet of the Apes" 

by Morris L. West, to be produced by 

for Warner release with a screenplay by 

Rod Serling, Additionally, Jacobs will do 

"Doctor Dolittle" at 20th-Fox with Lerner, 

Metro-Goldwyn-Mayer . End" 

with Rex Harrison starring. The latter is 

a musical with Lerner doing the lyrics . . . 

Universal has hired Ira Levin to do his 

first scrpt for films with a reported tab of 

will be produced by Philip Hazelton and 

directed by Alex Singer who are co-producing 

with Joseph M. Schenck Enterprises in 

a joint firm known as Troy-Schenck. 

Danny Arnold will write the screenplay, according 

to Bernard Schwartz, who heads 

the firm. Following on schedule is "Th* 

Spy Came" by Richard Miles . . . Rober' 

Lippert bought "Do You Know This Voice?] 

suspense mui'der mystery by Evelyn Berckman. 

Dan Duryea and Isa Miranda will 

star ... "A Share of the World," a Britisl 

novel, will be filmed by 20th Century-Foj|i 

Richard D. Zanuck. vice-president ii' 

charge of studio production, reported pur! 

chase of the novel by Andrea Newmari 

No announcement of producer has beei 

made. 

; 

Laurence Harvey will star in "Darling.i 

to be produced by Jo.seph Janni from a^ 

original screenplay by English novelisj 

Frederic Raphael. John Schlesinger wiJ 

direct the romantic comedy-drama iij 

Richard Todi| 

London next September . . . 

and Phyllis Calvert were inked for majd 

roles in "The Affair at the Villa Fiorita.i 

the Warner Bros, picture being producci 

and directed by Delmer Daves . . . Doroth' 

Provine will appear in a guest starring spo 

in WB's "The Great Race." Blake Edward 

picture . Disney has signed Rogef 

Mobley for the title role in Richard Hard 

ing Davis' suspense-drama, "Gallagher. 

He will costar with Edmond O'Brien in th' 

Byron Paul directed film . Tedd' 

and the Condors, a beatle-like musics] 

combo, has been signed by Warner Bro.< 

for a featured spot in the Panavisio'j 

suspense-thriller, "Two on a Guillotine.' 

William Conrad is serving as producer-di' 

rector. John Hoyt. Connie Gilchrist anj 

22-month-old Denise Monroe will have fea 

tured roles in the film . anj 

wife team, Malcolm and Ellen Atterburjj 

get key supporting roles in "Joy in th! 

Morning," the Alex Segal directed film a! 

Metro-Goldwyn-Mayer. The team haj 

acted together on Broadway and in T\ 

Also in the same picture is another brid^ 

group, Mr. and Mrs. Oscar Homolka, thejl 

first film together. 

| 

. . Virginia Gregg, ten 

Charles Korvin, Broadway and Holly! 

wood leading man. was added to Stanle- 

Kramer's Columbia Pictures release. "Shi,j 

of Pools." Also cast for featured parts wei) 

Barbara Luna. Allyson Ames and Charle 

de Vries . Maiden will star in "Thi 

Cincinnati Kid," which Martin Ransoholi 

is producing for MGM as a Filmways, In* 

production . Coogan and Tommi 

Farrell. son of Glenda Farrell, were ca5 

for key roles in the Elvis Presley-MGJ 

"Girl Happy" 

year-old Scott 

. 

Hampshire and Denni 

Dodge (R'chard Chamberlain's stand-in 

were added to "Joy in the Morning," Cham 

berlain starrer for MGM . Steven 

will have "special guest starring" part i 

Jerry Lewis' "The Disorderly Orderly,, 

Paramount release . . Slim Pickens, 

. 

former Brahma bull fighter and Stanle: 

Holloway, British actor, have been signe; 

for the Otto Preminger film "In Harm'. 

Way" to be distributed by Paramount . 

Mark Goddard. television actor. Sara' 

Marshall. Carmen Matthews and Virgini 

. 

Christine signed for the UA release, "j 

Rage to Live," a Mirisch presentation 

Martin Landau, character actor. dreV 

a top role in "The Hallelujah Trail. 

Mirisch Corp. presentation for Unite 

Artists . Fifi D'Orsay. who returned t 

. . 

the screen after a 16-year ab.sence. wi" 

play a second featured role in Ross Hunt 

er's production for Universal's "The Art c 

Love." Irving Jacobson, Broadway an 

screen actor, was simultaneously .signed, 

16 BOXOFFICE :: June 22, 196

1 Art 

i Assistant 

' 

. . Family 

[rfre Brass Bottle' (Univ) Wins 

— 

May Blue Ribbon Award 

By VELMA WEST SYKES 

a GAIN a fantasy film has been voted the Blue Ribbon Award by members of the National 

Screen Council. "The Brass Bottle" (Univi is the May winner, although anjtlier 

picture with political angles crowded it until the last few votes. Perhaps the 

pi-essing problems facing us have turned NSC members to fantasy as a means of family 

relaxation. Certainly Tony Randall. Burl Ives and Barbara Eden are delightfully lightnearted 

as they romp through this mixture of ancient magic and modern psychiatry in 

iany fashion. Nothing is serious about it, so it makes ideal hot-weather entertainment. 

BoxoFFicE reviewed it February 24 in 

this fashion: "In the cycle of fantasy 

films, producer Robert Arthur has a winifier 

in a frothy, mirthful, entertaining 

comedy embellished with imaginative and, 

at times, satirical commentary on life in 

oui- modern times. "The Brass Bottle" 

performance of Tony Randall, ably 

matched with the wry humor of burly 

Bm-l Ives, will bring out the belly laughs 

j. . . To keep the fantasy on a slightly bellievable 

level. Harry Keller (screenplay 

writer' brings the genie into a situationcomedy 

routine, with the unexpected com- 

|ing through in laugh-making situations." 

Although doing better than average busi- 

'ness in key-city, first-run playings— 113 

per cent—the picture should build in less 

, 

sophisticated areas which are glad to have 

films that the family can enjoy together 

rather than the morbid and the sordid. 

NSC Comments 

Comments from National Screen Council 

members on their ballots each month 

are always interesting and provide a cross 

section of opinion from the Council's diversified 

interests—motion picture edi-- 

tors, radio and TV commentators, and 

representatives from women's, educaitional, 

civic and exhibitor groups. 

"The Brass Bottle" is good entertainment 

and should appeal to the young 

people for its magic acts and camera 

tricks. Tony Randall is always good. 

Mrs. Paul Gebhart, Cleveland Cinema 

Club . . . Bui'l Ives as a 3,000-year-old 

genie is delightful for young and old. 

Elisabeth Mui'ray, Long Beach Teachers 

Ass'n. 

My choice is "The Brass Bottle," a modernized 

Arabian Nights' fantasy that will 

'be most enjoyed by the youngsters. 

Mrs. Kenneth C. Wilson, San Francisco 

MP & TV Council . . . This is an entertaining 

fantasy with appeal for adults as 

well as children.—Mrs. Henry F. McGill, 

La Canada ( Calif. > PTA. 

"The Brass Bottle" will have to be it 

for this month for all-round family fun. 

Tony Randall is always good fun for 

young and old alike and Burl Ives makes 

a superb genie.—William V. Means, Jacksonville 

iFla.) Jom-nal . entertainment 

is what you wanted, and on your 

Blue Ribbon ballot, this best fills the 

bill. — Tom Peck, Charleston Evening 

Post. 

A Light-Hearted Fantasy 

— 

For family viewing, my vote this month 

goes to "The Brass Bottle," a lighthearted 

fantasy with Tony Randall and 

Bui-1 Ives at their best.—Virginia M. 

Beard, Cleveland Public Library Film 

Curator ... I find this film highly 

entertaining for young and old alike. 

Angelo J. Mangialetta, WAGA-TV Film 

Director, Atlanta. 

"The Brass Bottle" is different and 

most enjoyable.—Bob Battle, Nashville 

Banner . . . This film did a good business 

here. Children like magic tricks. 

Mrs. Fred Hire, Fort Wayne ilnd.) Indorsers 

of Photoplays. 

"The Bras.? Bottle" is indeed a film for 

the whole family. It is an imaginative 

comedy-fantasy that is amusing, often 

hilarious—a modern version of the familiar 

tale about Aladdin and his lamp. The 

situations and dialog are very clever and 

there is a pleasant amount of slapstick. 

Color tends to enhance several beautiful 

settings.—Mrs. Roderic B. Thomas, Ch. 

Texas MP Board of Review, Dallas. 

lllllllllllllltlllllllllllllllMIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 

SYLVIA KENTON (BARBARA EDEN). FIANCEE OF HAR- 

OLD VENTIMORE (TONY RANDALL) VISITS HIS OFFICE 

TOrjV PERSUADES HIS GENIE (BURL IVES) TO TURN 

EDWARD ANDREWS, NOW A MULE. BACK TO HIMSELF 

TRYING TO EXPLAIN TO SKEPTICAL POLICE HE DID 

NOT BRING ABOUT A CAMEL CARAVAN'S APPEARANCE 

lllllllllllllllllllllllllillllllllllllllllllllllllllllllllllllll 

Harold Ventimore 

Fakrash-el-Amnash 

Sylvia Kenton 

Anthony Kenton 

Martha Kenton 

Tezra 

Tony Randall 

Burl Ives 

Barbara Eden 

Edward Andrews 

Ann Doran 

Kamala Devi 

The Cast 

Featured Specialty Dancer ....Lulu Porter 

William Beevor 

Philip Ober 

Sam Wackerbath 

Parley Baer 

Seymour Jenks 

Richard Erdman 

Hazel Jenks 

Kathie Browne 

Producer 

Director 

Screenplay by 

Based on the Novel by 

Director of 

Production Staff 

Robert Arthur 

Harry Keller 

Oscar Brodney 

F. Anstey 

* 

Photography Clifford Stine, A.S.C. 

Directors Alexander Golitzen, 

Henry Bumstead 

Set Decorations 

Oliver Emert 

Music Bernard Green 

J 

Director Joseph Kenny 

Sound 

Waldon O. Watson, 

Frank H. Wilkinson 

Unit Production 

Manager 

Norman Deming 

Special Photographic 

Effects 

Roswell Hoffman 

Film Editor 

Ted J. Kent 

Make-Up 

Bud Westmore 

Hair Stylist 

Larry Germain 

Costume Designer Rosemary Odell 

Choreography 

Hal Belfer 

This award Is inen each month by the 

National Screen Council on the basis of outsta/iding 

merit and suitability for family 

entertainment. Council membership comprises 

motion picture editors, radio and TV film 

commentators, representatives better films 

of 

councils, civic, educational and exhibitor organizatiom.

BOXOFFICE 

BAROMETER 

This chart records the performance of current attractions in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs 

ore reported, ratings ore added and overages revised. Computation is in terms of percentage In 

relation to normal grosses as determined by the theotre managers. With 100 per cent as "normal," 

the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.) 

Advance to the Rear (MGM 100 150 100 195 125 125 125 150 90 100 60 90 125 

AU the Way Home (Para) 145 160 160 100 210 130 150 125 100 100 105 175 90 

Any Number Can Win (MGM) 125 150 200 90 150 110 115 110 75 120 200 95 

Best Man, The (UA) 110 145 105 125 100 140 90 175 210 100 75 100 100 190 125 125 

Black Sabbath (AIP) 135 100 110 100 75 60 90 125 150 

Brass BotUe, The (Univ)

j 

He 

|| Maryland 

I 

' 

BALTIMORE—Action 

;' 

I 

Maryland 

i 

depraved 

' 

' 

Rosen, 

>am Rosen Presented 

3ill German Award 

NEW YORK—The first William J. Ger- 

'lan Human Relations Award was prelented 

to Samuel Rosen, executive viceiresident 

of Stanley Warner, at a lunchon 

attended by motion picture and 

musement industry people, given at the 

]imericana Hotel, Tuesday (16). The award 

vas established by the American Jewish 

Committee in honor of the late distributor 

Eastman Kodak professional motion picj.ure 

if 

film, and the luncheon was sponsored 

)y the AJC Appeal for Human Relations 

IS a climax to the industry-wide cam- 

)aign to support the human relations program 

of the AJC. A goal of $4,500,000 has 

been set for this year. 

Irving M. Engel, an honorary president 

3f AJC, presented the award, paying 

nomage to both German and Rosen. Ger- 

'man was cited for his efforts against discrimination 

and bigotry, and Rosen, a 

^member of AJC's executive board, as "a 

itrue example of what is good in (the 

it 

imotion picture industry) ." 

in accepting the award, said he 

was "proud to be a member of an industry 

jthat has never shown evidence of bigotry 

or discrimination." He said further, that 

German "was a real human being . . . We 

iwant more Bill Germans to walk on this 

earth." 

Others who spoke at the luncheon extolling 

both German and Rosen, and urg- 

|ing support of the AJC Appeal, were: Donald 

E. Hyndman, assistant vice-president 

and manager of the professional motion 

picture department of Eastman Kodak; 

Edwin S. Newman, a director of the New 

York campaign board, of the AJC Appeal; 

and Emanuel Frisch, Randforce Amusement 

Corp. Richard P. Walsh of the lATSE 

1 was chairman. 

Censors' Ban 

Of 'Chinatown' Upheld 

of the Maryland 

Board of Censors in banning "White Slaves 

of Chinatown" was upheld here today by 

Judge Anselm Sodaro in Baltimore city 

court. He described the film as "an immoral 

exhibition of masochism in its most 

state, compounded by a heavy 

dosage of lesbianism." 

The judge denied an argument that the 

censorship laws are unconstitutional. 

He also ruled against the contention 

that the film is not obscene and does not 

debase or corrupt morals. 

declared scenes of an illegal abortion 

were shocking and ruled that the film is 

neither literary in nature, artful in presentation 

nor innocent in purpose. 

Second Theatre in Plaza 

For SW at Pittsburgh 

PITTSBURGH—A second 

SW shopping 

center theatre will be opened in the South 

Hills Plaza. Recently the circuit opened its 

initial shopping center theatre here in the 

North Hills Village Shopping Center, and 

the new unit in the South Hills is now 

under construction. 

Franchot Tone will play a major role in 

Paramount Pictui'es' "In Harm's Way." 

Two annual fellowships of $2,000 

each in coniinunications management 

was established by Leonard H. Goldenson 

(left), president of American 

Broadcasting-Paramount Theatres, in 

a pledge handed to Dr. Gaylord P. 

Harnwell, president of the University 

of Pennsylvania. 

AB-PT Lease on Paramount 

Theatre to End Mid-August 

NEW YORK—The Paramount Theatre, 

New York showcase for first-run pictures 

since 1926, is scheduled to close its doors 

in August with the teiTnination of the lease 

on the house, according to Simon B. Siegel, 

executive vice-president of American Broadcasting-Paramount 

Theatres. AB-PT has 

concluded an agreement with Paramount 

Pictm-es, owner of the Paramount Building 

housing the 3,650-seat theatre, to terminate 

the lease in "mid-August," instead of continuing 

the original lease which had 12 

more years to go, Siegel said. 

The closing of the Paramount follows by 

two years the tearing down of the Roxy 

Theatre, this leaving the Radio City Music 

Hall, the only theatre still playing stagescreen 

entertainment; Loew's State, the 

Warner Cinerama and Loew's Cinerama 

(formerly the Capitol) as the only large 

Times Square film theatres, all of these 

having opened in the 1920s and all originally 

stage-and-screen showcase theatres. 

The closing of the Paramount is related 

to a contemplated deal for the sale of the 

Paramount Building to Webb & Knapp, the 

real estate company headed by WUliam 

Zenkendorf, which will convert the fivestory 

theatre into an exhibition hall and 

additional office space. 

The Paramount Theatre originally played 

Paramount pictm-es, plus elaborate stage 

shows and later name bands and personal 

appearances of stars until the early 1950s, 

when the regular stage show policy was 

discontinued, except for an occasional Rock 

'n Roll stage show in holiday periods. In 

the 1940s, lines used to form for blocks to 

see the bands of Tonmiy Dorsey, Glenn 

Miller, Benny Goodman, et al, as well as 

such singers as Frank Sinatra, Danny Kaye 

Rudy Vallee and others. AB-PT has operated 

the Paramount since taking it over 

from Paramount Pictures following the 

divorcement decree. Of recent years, the 

film fare at the theatre has been deteriorating 

until recently it played its first double 

bill. 

Leslie Billiat produced and Robert Tronson 

directed Paramount's "Ring of Treason." 

AB-PT Establishes 

Two Fellowships 

PHILADELPHIA—Two annual fellowships 

in communications management, 

each worth $2,000, have been established 

by American Broadcasting-Paramount 

Theatres at the Annenberg School of 

Communications, University of Pennsylvania. 

The fellowships were announced at a 

luncheon by Leonard H. Goldenson, president 

of AB-PT, and Dr. Gaylord P. Harnwell, 

president of the university. 

They lead to a degree of master of arts 

in communications management. The degree 

is the first to combine collegiate programs 

in communications and management. 

It will be offered by the Annenberg 

school in cooperation with the graduate 

division of the Wharton School of Finance 

and Commerce at Pennsylvania. 

In announcing the fellowship. Goldenson 

said: "The communications industry 

is rapidly expanding in our country and 

around the world. Its growth is not limited 

by oceans or national boundaries. This 

growth has created a great need in our 

industry for professionals trained in the 

history, traditions and special responsibilities 

of free communications in an open 

society, combined with training in the 

skills of business administration. We believe 

this degree is a step toward helping 

fill this need and we hope it will stimulate 

similar academic programs." 

The first fellowship is expected to be 

awarded this fall. It may be renewed during 

the recipient's second years of studies, 

while an additional student will be 

awarded a fellowship in the fall of 1965. 

The purpose of the new master's degree 

program is to provide the student with 

the same basic training in the arts and 

sciences contributing to the communications 

between men that is provided in the 

regular curriculum of the Annenberg 

School. In addition, the program will include 

enough specific training in advanced 

business courses at the Wharton School to 

qualify candidates for positions in management 

and business administration. 

Ira Michaels Is Named 

Treasurer of IFIDA 

NEW YORK—Ira Michaels, vice-president 

and general sales manager of Janus 

Films, has been named treasurer of the 

Independent Film Importers and Distributors 

of America. Michaels succeeds 

Peter F. Horner, who recently resigned following 

the sale of Union Films to a new 

management. 

Michael F. Mayer, IFIDA executive director, 

acting on behalf of the governing 

committee, hailed Michaels as "a youthful 

and vibrant personality who has consistently 

and successfully fought the battle 

for foreign films on the screens of 

America." 

Mrs. Sidney Landau Elected 

NEW YORK—Mrs. Sidney Landau, wife 

of the United Artists executive, has been 

elected a director of the National Women's 

Committee of Brandeis University for a 

three-year term. A former president of the 

Queens County chapter, she is now vicepresident 

of the New York-New Jersey 

region of the committee. 

BOXOFFICE June 22, 1964 E-1

I 

' 

' 

i 

i 

.-jy in a Cage 'Man From Rio 

Both Open Strong in New York 

HEW YORK— Milder weather and the 

Addition of three strong new pictures 

boosted business at the majority of Broadway 

first-run spots as many out-of-towners 

gravitated to the Times Square area. "Lady 

in a Cage." which was badly treated by the 

newspaper critics, nevertheless did nearrecord 

business at both the Embassy Theatre 

on Broadway and the east side Trans- 

Lux 52nd Street, while "That Man From 

Rio," new Lopcrt film, received rave reviews 

and was a smash in its bow at the 

Paris Theatre. Also very strong was "Bedtime 

Story." in its opening week at the 

RKO Palace. 

Once again doing terrific business at the 

Radio City Music Hall wâs "The Chalk 

Garden." with a fourth week which equalled 

the big third week: a fifth week started 

Thursday (18i and a sixth week is now 

likely. Also still doing strong business was 

"What a Way to Go!." in its fifth week 

at the Criterion and the east side Sutton 

Theatre and the twô-a-day "Becket," in its 

14th week at Loew-'s State, and "It's a Mad, 

Mad, Mad. Mad World," which had a boxoffice 

boost in its 30th week at the Warner 

Cinerama. "Cleopatra" did well enough in 

its 53rd week at the Rivoli. where the picture 

had earned back its huge advance 

guarantee during its first year at the house. 

The other Broadway first runs were 

mostly fair to mild, including "Honeymoon 

Hotel," in its second and final week at the 

Paramount, where "The Long Ships" replaced 

it Friday 1 19i : "The Pink Panther," 

in its third week of Showcase at the Astor. 

"Viva Las Vegas." in its fourth and final 

week of Showcase at the Forum, where the 

first regular engagement of "How the 

West Was Won" started Wednesday (17 1, 

and the reissue of "The Bridge on the 

Business Can Be Better! 

There is nothing wrong with 

Theatre Business that a 

"good picture" cannot cure 

unless Your Theatre has: 

POOR SEATS 

BAD SIGHT LINES 

DIRTY DRAPERIES 

SOILED WALL COVERINGS 

Take a good look at your chairs and evaluate 

the facts. If they need recovering, rebuilding, 

new backs, hardware, repainting or respacing— 

WE ARE YOUR "MAN" 

Guoronteed work. Your chairs will be as good 

OS new. Your drapes will look fresh and inviting. 

And for safety sake we will flameproof per legal 

requirements to avoid possible trouble as your 

business 

improves. 

Call or write today. 

Estimotes cheerfully given. 

NEVA-BURN 

PRODUCTS CORP. 

262 South St. New York 2, N. Y. 

Tel. YU 2-2700 

— 

— 

— 

— 

— 

— 

River Kwai," in its 

third week at the Victoria. 

In addition to "That Man From Rio," 

other art hou.se attractions which did well 

included "Tom Jones," in its 36th week 

at Cinema I; "The Organizer," in its sixth 

week at the Baronet; "The Servant," in its 

13th week at the Little Carnegie, and 

"Yesterday, Today and Tomorrow," in its 

13th week at the Festival and Loew's Tower 

East. 

(Average Is 100) 

Astor—The Pink Panther (UA), 3rd wk. of 

Showcose 1 25 

Boronet The Organizer (Cont'l), 6th wk 160 

Beekmon Ring of Treoson (Para), 2nd wk 110 

Carnegie Holl Crnema—The Night Watch 

(Consort Orion), 3rd wk 125 

Cinema Tom Jones (UA-Loperf), 36th wk 145 

Cinema II—Cool World (Wiseman), 7fh wk 120 

Coronet The Bridge on the River Kwai (Col), 

reissue, 3rd wk 25 1 

Criterion- What a Way to Go! (20th-Fox), 5th wk. 160 

DeMille The Fall of the Roman Empire (Para), 

12th wk 140 

Embassy Lady in o Cage (Para) 195 

Festival Yesterday, Today and Tomorrow 

(Embassy), 1 3th wk 40 

5th Avenue The Organizer (Cont'l) 

1 

150 

Fine Arts Kopo (Lionex), 2nd wk 

Forum— Viva Los Vegos (MGM), 4th wk. of 

135 

Showcase 

1 20 

Guild— Honeymoon Hotel (MGM), 2nd wk. '..'.'.'.. ]20 

Little Carnegie The Servant (Landau), 13th wk. 145 

Loew's Cinerama 

reissue, 

Windjammer (Cinerama), 

7th wk 

1 30 

Loew's State Becket (Para), 14th wk. of two-aday 

1 65 

Loew's Tower East Yesterday, Today and Tomorrow 

(Embassy), I 3th wk 1 25 

Murray Hill—The Bridge on the River Kwai 

(Col), reissue, 3rd wk no 

Normandie Shakespeare Film Festival (SR), 5th wk. 125 

Paramount Honeymoon Hotel (MGM), 2nd wk. ..130 

Pans That Man From Rio (Lopert) . . 225 

Plaza— Chaplin Film Festival (SR), 28th wk. . 140 

Rodio City Music Hall—The Chalk Garden 

(Univ). plus stage show, 4th wk 200 

Rialto—The Silence (Janus), 19th wk 120 

Rivoli— Cleopatra (20th-Fox), 53rd wk. of 

two-a-day ]25 

. . 

RKO Palace Bedtime Story (Univ)' .....'. ISO 

Sutton—What a Woy to Go! (20th-Fox), 5th wk 140 

135 

34th Street East Operetta 

Toho Sanjuro (Toho), revival, 

Festival (MGM) 

2nd wk 'no 

Trans-Lux East Voice of the Hurricane RAM) 

2nd wk ..no 

.,. 

Trans-Lux 52nd St. Lody in a Coge (Para) 175 

Victoria 

The Bridge on the River Kwai (Col), 

reissue, 

' 

3rd wk 

Warner— It's a Mad, Mod, Mad, Mad World 

130 

(UA-Cinerama), 30th wk. of two-a-day 185 

Pace-Setting "Pink Panther' 

Runs Up 230 in Buffalo 

BUFFALO—"The Pink Panther" continued 

to set a fast pace for Buffalo firstruns, 

scoring 230 in its second stanza at 

the Cinema and Amherst theatres. Other 

houses were in the doldrums, the result of 

holdovers and good summer weather. 

' 

Buffalo— From Russia With Love (UA), 3rd 

Center— Lody in a Cage (Para), 2nd wk. . 

wk. 105 

90 

Century, Granada The Chalk Garden (Univ) 

Cinema, Amherst The Pink p'onther (UA) 

95 

3rd wk 2nd wk „ 230 

Paramount— Block Sabbath (AlP); Evil Eye (AlP) 105 

Trom Russia' Runs Off 

With Baltimore Honors 

BALTIMORE—"Wild and 'Wonderful," 

the only new product on the city's firstrun 

program for the week, was competing 

with itself in that it opened at the Hippodrome 

and also at a not-too-distant drivein, 

the airer adding a second feature to its 

screen fare. The distribution of the highest 

gross percentage for the week went to 

"Prom Russia With Love" for its 160 at 

the Senator. 

Charles Tom Jones (UA-Lopert), 16th wk 130 

West La Bonne Soupe (20th-Fox), 3rd wk. 125 

Five 

Hippodrome Wild and Wonderful (Univ) 120 

The Silence (Janus), 6th wk 95 

Little 

— 

— 

— 

.' 

Moyfair Yesterday, Todoy and Tomorrow 

(Embassy), 6th wk 

New The Fall of the Romon Empire (Para) 

3rd wk 

Playhouse Lilies of the Field (UA), rerun, 9fh wk. I( 

Senator From Russia With Love (UAJ, 3rd wk 

Stanton The Thin Red Line (AA), 2nd wk 

Town— It's a Mod, Mad, Mod, Mod World 

(UA-Cinerama), 1 7th wk 

Chas. Gregory to Manag 

Levine's Lincoln Art 

NEW YORK—Charles Gregory, recerij 

assistant manager of the Little Carndt 

Theatre, 57th Street art house, has blr 

named manager of the new Lincoln ]•( 

Theatre, now being constructed by Josi 

E. Levine. president of Embassy PictuJs 

across the street from the Little Carnejf 

on 57th Street. 

The Lincoln Art Theatre, designed asfr 

intimate showcase with 570 seats, will o{ir 

this summer. The theatre runs throiff 

the complete block from 57th to 58th Strj'i 

with the lobby on the main floor of j( 

12-story building at 225 West 57th Str4 

which previously housed a Roger Kiii 

clothing store. A lower lounge, running |( 

length of the theatre, will provide a of' 

fee bar, art displays and seating for i- 

trons awaiting the start of the feature. 

Architect for the Lincoln Art is Willi.lr 

Ely Kohn and the builder and gene'i 

contractor is Lasberg, Inc. Interior deco',' 

tion is by Yale R. Burge, Inc. 

Levine, in association with James I 

Mage, also operates the Festival Theat'; 

further east on 57th Street near Pi I 

Avenue, which opened June 24, 1963. T( 

548-seat theatre is also on the site oii 

former store, Milgrim's women's cloth.^ 

shop. 

Gregory entered the film industry 5 

acquiring the Princess Theatre in Torontii 

suburbs, which he operated from 1954 c 

1963, when he joined the Little Carnee 

staff. 

'Zulu' to Open July 8; 

3 Other Embassy Films 

, 

NEW YORK—Joseph E. Levine's "Zul' 

produced in Africa in Technicolor aii 

Technii-ama, will have an invitational ac 

public opening at the RKO Palace Tlatre 

July 7 with the regular run startig 

the next day, July 8, at the Palace ad 

some 30 other New York area houses. 

"Zulu" will be nationally released 's 

Embassy Pictures in July, as will "Cri> 

Desire," produced in Italy by Isidoro Broci 

and Renato Libassi with Ugo Tognai 

and Catherine Spaak starred. 

For August, Embassy Pictures will ;- 

lease "A House Is Not a Home," producd 

by Clarence Greene and directed by Russ 1 

Rouse with Shelley Winters, Robert Tay r 

and Cesar Romero starred, and "Cctempt," 

produced in Italy by Carlo Poi 

with Brigitte Bardot and Jack Palare 

starred under Jean-Luc Godard's directii 

and Fritz Lang and Georgia Moll fetured. 

'Third Secret' Opens 

NEW YORK—"The Third Secret," 2Cl 

Century-Fox suspense drama, opened in 7 

first-run situations last week. Among thti 

were the Rhodes, Atlanta; Plymouth, Wccester; 

Circle, Tulsa; Miracle Mile Driv- 

In, Pontiac; Razorback Drive-In, Lits 

Rock; Hi Pointe, St. Louis; State, Quinc; 

Melrose, Norfolk; Capitol, Calgary; Odec, 

'Victoria, and Hilltop Drive-In, Augusta, C 

E-2 BOXOFFICE June 22, 19(1

I 

"Cleopatra" 

I 

I 

j 

Olsen, 

j 

brought 

' 

11,250,000 

I Eileen 

Cleopatra' Earns Back 

Guarantee 

NEW YORK — "Cleopatra," the 20th 

.'entury-Fox spectacle which celebrated 

he first anmversary of its world premiere 

I 

Antonelli, left, wearing one of 

( 

Elizabeth Taylor's costumes from 

"Cleopatra," celebrates the first anni- 

I 

versary of the world premiere of the 

20th Century-Fox spectacle at the 

Rivoli Theatre, New York, with Grace 

a housewife, whose ticlcet 

the theatre's boxoffice gross 

for the year to $2,365,000. John Andres, 

managing director of the theatre, is 

seen with the two ladies. 

I at the Rivoli Theatre June 12, has more 

than recouped the $1,250,000 advance guarf 

antee the theatre gave to 20th-Fox for 

the right to play the pictui-e, according to 

Joseph M. Sugar, vice-president in charge 

of domestic distribution. The Rivoli booking 

was widely publicized when the theatre 

gave the company a certified check 

for the $1,250,000, the largest cash advance 

in history at the time. 

A mammoth birthday cake was cut by 

a girl wearing one of Elizabeth Taylor's 

costumes June 12 and the 

picture went into its 53rd week of two-aday 

performances the following day. Reduced 

summer prices are now in effect at 

the Rivoli. 

Court Rules for Carter 

In Republic Corp. Tiff 

NEW YORK—Judge H. R. Tyler jr. has 

ruled that the special shareholders meeting 

of Republic Corp., called for June 24 by 

Victor M. Carter, "has not been and cannot 

be validly canceled." Carter's suit in federal 

court was filed against R. L. Huffines 

jr. and other directors of the BSP Group, 

whose ouster Carter is seeking through a 

special shareholders meeting. 

Huffines and his group were enjoined 

by Judge Tyler during the pendency of 

this action from fui'ther violations of the 

proxy rules of the Securities and Exchange 

Commission. He referred to earlier communications 

by the BSF Group to the press 

to the effect that the special shareholders 

meeting had been canceled and that Huffines 

had replaced Carter as president. In 

order to permit the BSF group to solicit 

proxies, the judge also directed that the 

special shareholders meeting would be adjourned 

from June 24 to July 23. 

B R O A D W Ay 

gAMUEL GOLDWYN left for Europe with 

Mrs. Goldwyn on the liner United 

States Thursday (18). Also on board were 

Edward Lewis, producer of Paramount's 

"Seven Days in May," with his family, and 

Mrs. Joseph M. Patterson, publisher of the 

New York Daily News. * * * Bernard Smith, 

who will produce "A King Is Born" as a 

joint venture with MGM's British Studios, 

left for London to start pre-production 

filming while Bryan Forbes, British writerproducer 

who will next make "King Rat" 

for James Woolf and Columbia Pictures, 

came in from London en route to Hollywood. 

* * Max E. Youngstein, producer of 

* 

Columbia's "Fail Safe," is back from Hollywood 

for further discussions on the picture's 

September release. 

• 

Paramount executives on the move 

include Jack Karp, vice-president in charge 

of Paramount Studios, back in Hollywood 

from a ten-day trip to Europe, including 

a stopover in New York for meetings 

with home office executives; Milton 

Goldstein, assistant to the president of 

Paramount International, who left for 

Europe Monday il5) for sales conferences 

on "The Carpetbaggers" in London and 

Paris, and Bernard Serlin, exploitation 

manager, who went to Boston the same day 

to coordinate the activities for the Music 

Hall opening Wednesday (17). Carroll 

Baker, one of the stars of "The Carpetbaggers," 

arrived in New York Wednesday 

for interviews and promotion for the July 

1 opening at the Paramount and Festival 

theatres. * * * Leonard Lightstone, executive 

vice-president of Embassy Pictures, is 

back from Rome after meetings on Joseph 

E. Levine's new "Hercules" TV series. 

• 

Howard Rochlin has been named manager 

of the print department of Paramount 

by Charles Boasberg, general sales 

manager. He replaces Mario Ghio, who 

has joined the home office special production 

sales department under Herb 

Gillis' direction. * • * Alice Hoffman, secretary 

to Ernest Pelson of the United 

Artists contract department, was married 

to Alan Stotsky in Flushing June 14. * * * 

Jim Scovotti, the publicist currently handling 

Jillo Film's two new releases, has 

moved his offices to 200 West 57th Street. 

* * * Michael Cacoyannis, now in Crete 

directing and producing "Zorba the Greek" 

for 20th Century-Fox, has been named 

winner of the Lola D'Annunzio Award for 

his staging of "The Trojan Women," the 

off-Broadway hit. the award including a 

scroll and $500, given annually in memory 

of the actress who was killed in 1956. 

• 

George Segal, one of the stars of Columbia's 

"The NEW Interns," who has 

been playing in the off-Broadway hit, 

"The Knack," left June 11 for Hollywood 

where he will be featured in Stanley 

ICi-amer's "Ship of Fools." Elizabeth Ashley 

left the cast of "Barefoot in the Park" the 

same week to go to Hollywood for a featured 

role in the Kramer film, which went 

before the cameras June 15. * * * Frankie 

Avalon, one of the stars of "Bikini Beach," 

new AIP musical, is in New York appearing 

at the Copacabana and promoting the film 

in off-hours, * * Jim Backus, featured 

in MGM'.s "Advance to the Rear." also 

came to New York to promote the picture 

while Barbara Rush, the feminine lead in 

Prank Sinatra's "Robin and the 7 Hoods," 

got in from Hollywood Monday il5i in 

connection with the forthcoming Warner 

Bros, release. 

• 

Peter Glenville. director of Hal Wallis' 

"Becket," left for Paris over the June 13 

weekend while Pierre-Dominique Gaisseau, 

director of "Only One New York," the new 

Embassy release, came in from Paris for 

promotional activities on the film. * • • 

Ed Montagne, executive producer of "Mc- 

Hale's Navy," the TV .series just filmed as 

a feature by Universal, left on a four-week 

European trip. George Cukor, director of 

"My Fair Lady" for Warner Bros., came 

in from Hollywood Wednesday (17) en 

route to London for the Jack L. Warner 

conference on the film June 22, 23. 

• 

Carmel Myers, former silent days screen 

star who acted as technical consultant on 

"Kisses for My President" for Warner 

Bros., is back in New York after making 

press and radio-TV appearances in Philadelphia 

and other cities to promote the fall 

release. * * * Rod Taylor, who has completed 

MGM's "36 Hours," is in New York 

to promote the fall release and prepare for 

his next, "Young Cassidy," to be filmed in 

Ireland in July. Arthur Kennedy came in 

from Hollywood Wednesday (17 » after 

completing MGM's "Joy in the Morning" 

and Carlos Montalban, who completed 

"Love Has Many Faces" in Acapulco for 

Columbia release, is also back in New York. 

Burton Directs Miss Taylor 

In Para-Seven Arts Film 

NEW YORK—Paramount Pictures and 

Seven Arts Productions will be associated 

in the production and distribution of "This 

Property Is Condemned," the film version 

of the Tennessee Williams play which will 

star Elizabeth Taylor and be directed by 

her husband, Richard Burton, according to 

George Weltner, president of Paramount, 

and Eliot Hyman and Ray Stark, heads of 

Seven Ai'ts. 

"This Property Is Condemned," in which 

Burton will make his directorial debut but 

will not act, was written for the screen 

by Fred Coe and Francis Ford Cappolla 

and will be filmed in Hollywood, starting 

in February. 

H 

U

production 

. . Marcel 

; 

jândcM ^cfront 

TWENTIETH CENTURY-POX took 

over 

most of the tiadepress headlines last 

week not only because of the arrival in London 

of 132 of the top names in the U.S. 

radio, television and newspaper world to 

see something of the production of the 

Todd-AO film. "Those Magnificent Men in 

Their Flying Machines." after visiting production 

locations in Italy and Salzburg, 

but through the company's new style presentation 

of trade shows. 

Beginning with "What a Way to Go!" the 

previous week, the exhibitors who attended 

the screening were not only shown the 

teaser trailer and the National Screen 

Service trailer, but were also shown the 

posters, stills, exploitation material, display 

designs and other items which would 

be used to back up the promotion of the 

film throughout the country. And it will 

be the policy of 20th-Pox to carry out this 

overall approach to trade shows with all 

their pictures. 

Percy Livingstone, managing director of 

the British company, explained the reasons, 

as follows: It is increasingly necessary 

for a showman to have an indication 

of the exploitability of a film. The results 

of the examination of experts in the 

field should be available to an exhibitor 

to enable him to have the salient factors 

at his disposal. 

In the past, several films providing excellent 

entertainment have not registered 

to their full potential because they did not 

possess good marketing angles. Conversely, 

pictm-es of inferior merit have, from time 

to time, succeeded beyond expectations. To 

give exhibitors all the assistance we can 

to assess the true market value of a picture, 

we intend in future trade shows to 

show the teaser trailer, where available, 

and the standard trailer by arrangements 

with National Screen Service prior to the 

screening of the feature. 

"This will enable the exhibitor to judge 

the impact in the same way as it will be 

made on a patron prior to seeing the film. 

Pox will also display in the foyer of the 

trade show theatre advertising material, 

such as poster designs, foyer displays, and 

cut-outs, teaser advertising campaigns, display 

advertising campaigns, records, books 

and other tie-up material. We shall also 

give the exhibitors the opportunity of examining 

the point of approach to the 

public which the experts in the field have 

devised and which may in tm-n spark off 

ideas which the cinema manager may himself 

develop from these origins." 

Livingstone's statement deserves being 

given in full as it sets a new standard 

and approach to showmanship which can 

usefully be taken up by distributors in 

this country and in the U.S. It is practical 

showmanship in action. 

Each year the British producers note the 

importance of the internr tional market 

to the success of their p tm-es and at 

e?.ch year they appear u- '.'e to get together, 

either as an indusf; 7 or a company, 

and help to promote the concept of British 

film production. With the exception of Associated 

British Picture Corp. and a few 

By ANTHONY GRUNER 

" 

"go-ahead companies like 

Hammer Films, there is little advertising 

and promotion by the British in the foreign 

tradepress. Nor. for that matter, 

do the individuals always use the editorial 

facilities of these publications as a weapon 

in their fight for better overseas returns. 

The Federation of British Film Makers, 

in its annual report noted that, while it 

was rare for a film to make a profit out 

of the home market, it can gradually recoup 

its cost through a succession of overseas 

sales. And the Federation went on 

to say that "every year the film industry 

needs to become more international in its 

outlook to pay its way." and added, "that, 

perhaps, too little has been attempted 

to date in positive action designed to improve 

oui' overseas revenue." 

The report noted that there was difficulty 

in collective action. The reason; "A 

big proportion of British films are financed 

and distributed overseas by the American 

major companies which have their own 

international sales organizations and do not 

need to take part in any collective efforts 

by British exporters." 

This, indeed, is part of the trouble, but 

there are other factors. Too few producers 

are keen enough to study the needs of 

the international market or even to visit 

the States to get exhibitors and distributors' 

reaction to product. For every Nat Cohen 

or Jimmy Carreras who travels to the U.S. 

a few times a year, there are dozens of 

producers who feel they can learn it all 

from the report of the overseas sales staff. 

News in brief: Earl St. John is to personally 

produce a 70mm roadshow film 

following his retirement from Pinewood 

Studios as executive producer . . . Bernard 

Smith and MGM British are working 

together to make a historical spectacle 

based on the life of King Alfred the Great. 

The screenplay has been written by James 

R. Webb and the picture will be produced 

in England and Ireland . . . Anglo Amalgamated 

threw a reception for Samuel Z. 

Arkoff of American International Pictures 

and to announce the production of AIP 

co-production with Anglo, "Ligeia," starring 

Vincent Price and Elizabeth Shepherd . . . 

Paramount held a sales conference in London 

last week attended by representatives 

of all branches throughout the United 

Kingdom . Hellman is to produce 

"Moll Flanders," based on the Daniel Defoe 

heroine, here in September. Terence 

Young will direct from a script written 

by Roland Kibbee and Dennis Kanan. 

George Pilzer Promoted 

NEW YORK—George Pilzer has been 

made continental sales manager of 20th 

Century-Fox with headquarters in Paris 

by David Raphel, managing director of the 

international organization. Pilzer will report 

to Julius Berman, continental manager. 

He joined 20th-Pox in January 1963 

as executive sales assistant to the continental 

manager in Paris. Previously he 

was associated with the international department 

of Columbia. 

'The Pawnbroker' Picked 

; 

For Berlin Film Festival 

| 

NEW YORK—The Ely 

Landau produi 

tion, "The Pawnbroker," directed by Siiney 

Lumet and filmed entirely in New Yor. 

has been selected as the official Americf\ 

film in competition at the 1964 Berlin Pill 

Festival, June 26-July 7, according \ 

George Stevens jr., director of the Inte' 

national Motion Picture Service of tit 

U.S. Information Agency. The Berl( 

screening will be the picture's worj 

premiere. ( 

Based on the novel of the same nanii 

"The Pawnbroker" stars Rod Steige 

Geraldine Fitzgerald, Brock Peters aii 

Juano Hernandez. Director Lumel! 

"Twelve Angry Men," released by Unit^ 

Artists, won the Berlin Festival's Gold^ 

Bear Award as best picture in 1957. Pri 

ducers of "The Pawnbroker" were Roger li 

Lewis and Philip Langner. 

I 

The United States Information Agency 

documentary, "The Five Cities of Jund 

will be shown out-of-competition at tl! 

Berlin Festival and will be introduced V 

Mayor Willy Brandt and the America 

delegate, actor Sidney Poitier, who will f 

chairman of the U.S. delegation. Anthor 

Mann, director of the current "The Pall 1 

the Roman Empire," will serve as tl' 

American member of the Berlin Pestivall 

jury. 

, 

Two MGM Releases ChoseJ 

For Berlin Film Festival 

NEW YORK—Two MGM releases mac! 

in England, "Night Must Fall," the Law; 

rence P. Bachmann production starrir; 

Albert Finney, and the forthcoming "d 

Human Bondage," a Seven Arts productio* 

based on the W. Somerset Maugham class^ 

with Kim Novak and Laurence Harve' 

starred, have been selected to be shown i 

the Berlin International Film Festival Jur. 

' 

26 through July 7. 

"Of Human Bondage" will be the officii 

British entry while "Night Must Fall" ha 

also been invited to compete. 

Sidney Poitier, Academy Award winne 

for "Lilies of the Field," has been desigi 

nated chairman of the U.S. delegation t 

the Berlin Festival, according to Georg 

Stevens jr., director, International Motio, 

Picture Service, U.S. Information Agenc;, 

and the star will leave for Berlin June 2 

following consultations in Washington wit 

Carl T. Rowan, director of USIA. 

Rochau, Pinxteren Given 

Paramount Foreign Posts 

NEW YORK—Werner Rochau has bee. 

named advertising-publicity manager fo 

West Germany of Paramount Internationa 

Films by Armand Cardea, advertising, 

publicity director. Hans Van Pinxteren ha, 

been given special advertising-publicity as 

signments in Australia and New Zealand. 

Rochau will work out of Frankfurt undCj 

the supervision of Guenter Schack, adver 

tising-publicity manager for continenta 

Europe and the Middle East. He replace 

Julius Kalle, resigned. He joined Para 

mount's German company in 1956. 

Van Pinxteren will work under the super 

vision of Alan Wardrope, advertising 

publicity manager for Australia and Nev 

Zealand. He has been an independent distributor 

and publicist. 

E-4 BOXOFFICE Jime 22, 196

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BUFFALO 

Tames J. Hayes, general chairman, is working 

about 24 hours a day with all his 

•local convention committees to make the 

37th annual Variety International powwow 

here June 30-July 2 the best ever. 

Myron Gross reported registrations are 

flowing in to his registrations committee 

and prospects are for over 1.000 by opening 

day. Planned to keep the showmen 

happy and busy when they are not in the 

convention sessions are a free buffet. Irish 

coffee party with cocktails, dancing, singing 

on Monday: a sightseeing trip to 

Niagara Falls, and an evening at Melody 

Pair to attend a performance of "Camelot." 

night there will be very much going 

on in "Club 7" in the Rendezvous room in 

the Statler Hilton and added fun at all 

times in the newly refurnished and redecorated 

clubrooms of Tent 7 in Deleware 

avenue. The 1964 convention journal 

has been a huge success with more than 

in ads placed in it. Hayes says 

additional workers are needed for all comand 

urges any member of Tent 7 

who would like to aid in the convention 

to contact him at the Cinema The- 

' 

atre, TL 3-8805. 

"The Paramount and Center theatres 

begun the celebration of an exciting 

summer film festival, during which some 

the great attractions will be presented. 

reports Arthur Krolick. AB-PT district 

who has recently returned from 

meetmg of AB-PT executives m Des 

Moines over which Edward L. Hyman. vice 

president, presided. "There is a decided and 

substantial increase in the numbei' of outstanding 

attractions scheduled for releast 

the entire summer season," saio 

"and om- Buffalo theatres are going 

to bring a large number of these to the 

and Center during the film 

festival which is now under way." 

Central Drive-In on Long Pond 

road, Rochester, built by the late William 

J 

Tishkoff in 1946 and since his death in 

operated by his widow Dorothy and 

son Jack, has been leased to the General 

Cinem.a Corp. of Boston. The transfer gives 

' 

the New England operating company its 

outdoorer in Rochester. For the 

ten years, General has operated Empire 

Drive-In in West Webster. The company 

operates a cham of 72 theatres and 15 

bowling centers in 20 states and is plannmg 

opening l.'i new shoppmg plaza thein 

1965. according to Leonard 

Empii'e Drive-In manager, 

Robert C. Hayman, head of the Hayman 

theatres in Niagara Falls and president of 

Jewish Center of Buffalo, has author- 

Rekoon Construction Co. to proceed 

the construction of the Jewish Center's 

indoor swimming pool and women's 

The Loew-oper- 

room facilities . . . 

ated Teck Theatre, which has been closed 

for a brief spell, has been reopened with 

"For Those Who Think Young." It is expected 

that the Teck will resume the showing 

of Cinerama productions soon. This 

house introduced Cinerama to Buffalo 

several years ago. 

Columbia's "Hey There, It's Yogi Bear" 

i.s receiving mention on TV and radio 

.'iafety 

spots. 

Industry Honors Zunser, 

Retiring as Cue Critic 

NEW YORK—Ru.ssell Downing, president 

of Radio City Music Hall; Arthur L. 

Mayer, elder statesman of the film indu.stry. 

and Bosley Crowther. film reviewer of 

the New York Times, were among the 

guest speakers at a testimonial luncheon 

for Jesse L. Zunser, who is retiring after 

31 years as executive editor and film reviewer 

for Cue Magazine, at the Hotel 

Americana Wednesday 1 

Executives and representatives of every 

major film company, the other New' York 

daily newspapers and the tradepapers, as 

well as stars and other notables, were on 

hand to pay honor to Zunser resulting in 

the greatest turnout of well-wishers for any 

film reviewer in years. Charles Levy, director 

of advertising and publicity for 

Buena Vista, presented Zunser with a copper 

plaque from Disneyland on which was engraved 

a personal message from Mickey 

Mouse, and Fred Goldberg. United Artists 

vice-president, gave Zunser a paperwrapped 

bundle which looked like luggage. 

Others glimpsed in the packed Americana 

ballroom were Phil Gerard, Harold 

Rand, Walter Reade jr., Robert S. Ferguson, 

Donald Rugoff, Ernie Emerling, Ed 

Feldman, Leon Brandt, Dorothy Masters, 

17 i . 

Jonas Rosenfield jr., Charles B. Moss. Ruth 

Pologe. Mrs. Mary Hamilton of the MPAA, 

Martin Davis, Irving Ludwig, Tom Rodgers, 

Radie Harris and Thelma Ritter. 

Zunser, who estimated he had reviewed 

over 12,000 pictures during the past three 

decades, will relinquish the reviewing 

chores June 30 to make a tour of European 

motion picture production centers, including 

various film festivals, to gather material 

for a series of articles which he will 

contribute to Cue. 

Cinema V to Distribute 

'One Potato, Two Potato' 

NEW YORK—Cinema V Distributing 

Inc., the recently formed distribution company, 

has acquired the distribution rights 

for the U.S. for "One Potato, Two Potato." 

the independently made American 

film which won a "best actress" award for 

Barbara Barrie at the recent Cannes Film 

Festival. 

"One Potato. Two Potato" will be 

launched in prerelease engagements during 

the summer months and have its general 

release in the fall, according to Carl 

Peppercorn, vice-president of Cinema V. 

The pictm-e was produced by Sam Weston 

and was directed by Larry Peerce, son of 

the Metropolitan tenor. Jan Peerce. Bernie 

Hamilton, Harry Bellaver and Richard 

Mulligan are featured in the film with 

Miss Barrie. 

MPAA Lists Albany Expense 

ALBANY—The Motion Picture Ass'n of 

America spent $5,465 for representation 

on "all matters affecting the motion picture 

industry" at the 1964 session of the 

New York state legislature. In 1963, the 

association expended $8,032 and in 1962 it 

paid out $8,236. These statements of expenses 

were filed with the secretary of 

state, pursuant to provisions of the Legislative 

Law, Section 66. James L. Herlihy, 

the MPAA representative, was paid $5,000 

in 1962 and in 1963. and $3,500, this year. 

Expenses in 1964 totaled $1,715. 

ALBANY 

Têniolition of the Plaza, long a Fabian 

first-run in Schenectady, is under way. 

The 2,300-seater, being razed to make room 

for a motel, was closed several months ago 

and the equipment removed . Benton 

estate of Saratoga Springs is tearing 

down the Capitol in Whitehall and the 

State in Mechanicville. 

Two drive-ins which failed to reopen 

this season, the Sara-Play between Saranac 

Lake and Lake Placid and the Menands on 

the Albany-Troy road, are reported for 

sale. Ernie Stautner, a Pittsburgh Steeler 

football player and coach, and his brotherin-law 

Ed Hoffman operated the Adirondack 

airer. The Menands, in operation 14 

seasons, was reported closed due to differences 

among the stockholders. 

A thank-you to the carrier boys of the 

Knickerbocker News and the Times-Union 

for their aid in the Camp Thacher fund 

drive was expressed by SW zone manager 

Charles Smakwitz with a Saturday morning 

free showing of "How the West Was 

Won" at the Ritz Theatre on the 20th. 

Smakwitz has been active in the campaigns 

for the camp for years . . . Warner 

Bros, is screening "Sex and the Single 

G'rl" at the Madison on the 23rd. 

. 

Harold Rosen, new Universal salesman, 

schedules Mondays through Thursdays 

here and Fridays in New York 

other Filmrower with a 

. . . An- 

keen memory of 

local industry history is Gene Lowe, salesman 

for Max Westebbe . have been 

born to Herb Schwartz. Columbia manager, 

and Norm Tillman of the Goldman & 

Walter ad agency Rosenblatt of 

Acme Theatres will entertain film company 

folk at the Shaker Ridge June 29. 

The Hayes Fulton Theatre Corp. recorded 

a certificate to conduct business in Pulton. 

Oswego County. Capital stock is 200 

shares, no par value. Leo Francis Hayes. 

45 Genesee St., Camillus, filed the certificate 

with the secretary of state, Albany 

Rialto in Glen Falls relighted 

after a closedown for employe vacations 

new Branche at Latham is listed 

first in the Times-Union Movie Clock, 

which is arranged alphabetically—conventionals 

and drive-ins are separated. 

The Branche is also included in the Legion 

of Decency "strips" posted in the vestibules 

of Albany Catholic churches . . . The 

two-week simultaneous engagements of 

"Tom Jones" at the downtown Ritz and 

uptown Madison ended. Reports on the 

business attracted for the unique booking 

varied. 

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BOXOFFICE June 22, 1964 E-5

; HI 

. 

i-ning 

: increase 

. . BV 

I Death 

. . . Lou 

. . Harley 

. Danish 

. . Lou 

the 

. . 

. . Walter 

' 

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. ASHINGTON 

01 the 800-seat Maruiiisco 

\.vc at Woodbiidge. Va.. will mark 

theatre in the northern division 

;U' Neii;hborhood Theatres circuit, acidir.i; 

to Wade R. Pearson, division manager. 

Lee Rigncy. assistant to Pearson, 

expects to return from his vacation in time 

to participate in the opening activities . . . 

Fred L. Wineland. treasurer of the tentheatre 

circuit located in southeast Washington 

and Prince Georges County, will 

leave next month for a "strictly pleasure" 

European trip. Christine, daughter of vicepresident 

Lloyd G. Wineland jr.. who is a 

talented harpist, is studying at the summer 

colony at Camden. Me. She will return to 

Oberlin College in the fall, where she is 

majoring in the harp. 

Lawrence Lapedus of Boston, bookerbuyer 

for the Smith Management, was 

in the area to check on the circuit's new 

theatre at Glen Burnie. Harundale Mall. 

Lapedus advised Universal manager Alex 

Schimel that the theatre would be ready 

to open in time to play "Marnie" August 

5 along with the film's multitheatre firstrun 

in Baltimore . manager Joe B. 

Brecheen observed he has "Mary Poppins" 

booked for the K-B Ontario in October or 

early November. "Tom Jones" now at the 

Ontario will yield to "Becket" July 7. The 

Shah and Empress of Iran were seen buying 

tickets at the Ontario and at the K-B 

McArthur where "The Servant" was the 

attraction. 

Marsha Hunt, who between films serves as 

a California officer of the American Ass'n 

for the United Nations, was a visitor . . . 

Among the caller on Filmrow was Charles 

Freeman, booker and buyer, for the Wilby- 

Kincey circuit of Charlotte. 

Otto Ebert, MGM manager, screened 

"Night of the Iguana" at MPAA . . . The 

TOA of Metropolitan D.C. had its annual 

outing the 18th at Julian Brylawski's hideaway. 

Branch managers were included on 

WAHOO \i 

the 

Jjp,^^^ ideal boxofFice attraction 

business on your 

off-ni{ ' *5", 

Write today for com- 

' ''""-^ 

plete de!' sure to give seat* 

ing or ear - ;lty. 

HOLLYWOOD AMUSEMENT CO. 

3750 Oakten Si. • Skokle, llllnett 

Among the recent filmfolk 

the guest list . . . 

visitors were: Harve Presnell (Unsink- 

able Molly Brown i. Joseph E. Levine (The 

Carpetbaggers > star Helle 'Virkner 

Will Be Invited for Dinner i. Tippy 

Walker (The World of Henry Orient). 

Richard Widmark (The Bedford Incident 

and Tony Randall who read portions 

I , of President Kennedy's American 

University speech at a meeting of SANE. 

. 

Columbia booker Sid Zins attended the 

home office publicity seminar which was 

presided over by Robert Ferguson and 

Roger Caras. Screenings of forthcoming 

releases were the main activity . . . Billie 

Bennick, Columbia booker, had as her 

guest her sister from Tazewell. Va. 

Gertrude Finch of the Columbia staff, vicepresident 

of the front office F-13, has been 

selected to represent District 4 at the 

lATSE convention in July at Louisville, Ky. 

and Philip Bress. Bress Theatres of 

Norfolk, were in booking . Nelson, 

Columbia, vacationed. 

Robert J. Folliard, Continental eastern 

division manager, arranged a premiere in 

Philadelphia of "Black Like Me" in 18 

theatres . Davidson's ( Independent 

Theatres) Skyline Drive-In at Waynesboro. 

Va.. has installed a modern self-service 

Jane Klatz has resigned to devote 

cafeteria . . . 

fuUtime as a housewife. Wanda Hood 

Davidson attended the 

succeeds her . . . 

funeral of C. C. Lincoln at Marion. Va. 

Lincoln owned the Lincoln Theatre and 

the Skyview Drive-In. 

PHILADELPHIA 

fTnited Artists will move its regional executive 

and sales offices from Filmrow at 

at 13th and Vine streets to the Fox building, 

16th and Market streets. September 1. 

UA is leasing a large suite on the building's 

eighth floor. 

David E. Milgram has been re-elected 

president of the Theatre Owners of Pennsylvania. 

Claude Schlanger is vice-president. 

Martin B. Ellis treasurer and Norman 

Silverman secretary. 

Philadelphia Variety Club 

Honors Joseph E. Levine 

PHILADELPHIA—Joseph E. Levine, producer 

of "The Carpetbaggers," was honored 

as "Master Showman of the Year" by 

Variety Clubs Tent 13 and the Theatre 

Owners of Pennsylvania at an industrywide 

luncheon at the Bellevue Stratford 

Hotel here on Friday (12). The award was 

made to Levine by David Milgram. chairman 

of the event. 

During his visit here from New York. 

Levine also did a number of press, radio 

and TV interviews for "The Carpetbaggers." 

which opens locally June 24th at 

the Fox Theatre. He appeared on the Red 

Benson Show, WPEN-Radio; the Bill 

Webber Show, 'WRCV-Radio : Rex 

Morgan Show, WFIL-TV: and the Ed Harvey 

Show, WCAU-Radio. Press interviews 

were held with the Philadelphia Inquirer, 

Bulletin and suburban newspapers. 

Burt Lancaster. Lee Remick. Jim Hutton 

and Pamela Tiffin will have starring roles 

in the new Mirisch Corp. multi-millon dollar 

film, "The Hallelujah Trail." 

BALTIMORE 

"The Maryland Theatre Owners Ass'n wil 

hold its fourth annual conventioii 

August 24-26 at Ocean City, rather that 

August 25-27 as originally planned. Her| 

man Kopf of the Wicomico Theatre. SalisJ 

bury, is general chairman. Ted Schiller] 

executive with JF Theatres, is co-ordinatoii 

Committees include: general activities 

Dave Ginsberg, chairman, and Paul Ker* 

shner jr.: finance and registration, Wil: 

liam Myers, Douglas Connellee and T. T 

Vogel: ladies and hospitality, Mrs. Aaron BJ 

Seidler and Mrs. Joseph Waldermanl 

prizes and donations, Ed Rosenfeld, Tel 

Schiller and Ed Flaks; publicity, Kinf 

Brown and George Browning; program ad' 

vertising, Abel Caplan and Bernie Lust* 

distinguished guests, Glenn Norris, John G 

Broumas and I. K. Makover; busine&i 

meetings, Aaron B. Seidler and Josepl' 

Walderman; golf tournament, Bernie Lusj 

and Ira Sichelman. 

Joe Einbinder, co-owner of Edmondsoi 

Theatre and Elkridge Drive-In, returnee 

from a visit to Israel. He reports havim 

been seasick for the first five days at sea 

en route . . . Tom Hughes is a new man' 

ager at the Rialto Theatre, of the Romi 

circuit. He succeeds Ellis Pettesco, whi 

resigned to go to California. 

The Variety Club will hold a "Summe:: 

Fun Pest" Saturday evening, July 11, re 

ports Seymour Sureff , at Castle motor inn| 

The program includes dancing and a full 

course breakfast . Gettinger| 

owner of the Howard Theatre, was in Oceai 

City on business. 

D. C. WOMPI to Support 

Home for Retarded 

, 

WASHINGTON—The Washington chapi 

ter of the Women of the Motion Pictur(; 

Industry International have undertake^ 

retarded children in the Washington ares 

as one of their many charitable projects. 

The WOMPIs have been known for manj 

years in the motion picture industry fo:} 

their diligent work with various charity ori 

ganizations such as Will Rogers Memorial 

Hospital at Saranac Lake, N.Y., the Chil* 

dren's Convalescent Home, Washington 

D.C, individual needy families, etc. 

The membership voted to support thi 

Jewish Home for Retarded Children fo; 

the coming year. This decision was basec, 

on the fact that many of the retarded chili 

di-en are, of necessity, passed up by thf| 

larger charitable organizations. 

While it is not only the goal of th(| 

WOMPIs to help research, it is also the ain 

to offer and help both financially anc 

morally the individual families facing thi| 

great problem today. 

WOMPIs projected plans are also ti 

provide the use of their labor and skills ii 

helping out with newly released patient 

from our mental institutions. Also to offe: 

their help to homes for unwed mothers. 

The WOMPI organization encompasse 

working women of the motion picture in 

dustry. radio, television and all relate* 

fields of show business. 

The annual fund raising dinner danci 

will be held at the Hamilton Hotel in thi 

Elm Room on Saturday (20) and the pro 

ceeds will go to the Jewish Home for Re 

tarded Children. 

E-6 BOXOFFICE June 22, 196'

! Echo, 

! Side 

I 

Charles 

' 

way 

[ 

The 

, 

ing 

I 

atres, 

' 

' 

I 

"Blood 

. . James 

. . Frank 

. . WB 

. . . Don 

. . B. 

. . George 

Newspaper 'No' on Ad 

Upheld in Pittsburgh 

PITTSBURGH—Eight metropolitan 

theatres lost their lawsuit to force the 

Pittsburgh Press to accept their ad on 

Feast." Press managing editor Leo 

Koeberlin had barred the ads because he 

found the film title "distasteful." 

"The law is clear," an attorney for the 

Press contended. "A newspaper is a private 

business and can't be forced to enter into 

a contractural agreement with anybody." 

Judge Gwilyn A. Price jr. of Allegheny 

County common pleas court not only declined 

to order the newspaper to print the 

ad but turned down a request by the theaires 

that a special hearing before a panel 

of judges be held. He said: 

"The next thing you people will be ask- 

Is an injunction directing people to go 

and see these movies. It is my opinion that 

the Press has every right to reject any ad 

ji 

it considers offensive. It has a responsi- 

I bility to do so, and I'm glad to see it exf 

ercise it." 

Harris, attorney for the thesaid 

they would take the case all the 

to the Supreme Court, if necessary. 

theatres are the Studio Theatre and 

these drive-ins: the Blue Dell, Community, 

Miracle Mile, Mount Lebanon, North 

and 'Valley. 

Universal's 'Village' 

Previewed On-the-Spot 

NE'W YORK—Universal Pictures held 

an "on-the-spot" world premiere of its 

latest Norman E. Gluck two-reeler, "Big 

Town 'Village." dealing with New York's 

famed 'Village night spots, at Trude Heller's 

Twist Mecca, the actual scene of much 

of the film's footage, Tuesday ( 

16 1 

. 

'While the tradepress and invited guests 

waited for the actual screening of the 

short at Trude Heller's, they were entertained 

by some of the musical groups and 

dancers featured in the film. Milton R. 

Rackmil, president of Universal, and 

Henry H. "Hi" Martin, vice-president and 

general sales manager, were among the 

executives who attended and were greeted 

by Gluck and Miss Heller. 

"Big Town 'Village," which was directed 

by Arthur Cohen from a script by William 

Ross and photographed by Max Glenn, 

shows the spectator some of the historical 

spots and buildings of Greenwich 'Village, 

as well as 'Washington Arch and the park 

surrounding it, which has become the 

mecca for gospel singers, folk singers and 

poets, as well as shots of the semi-annual 

outdoor art exhibit, all of this colorful 

footage to intrigue moviegoers, especially 

those who have only read of this section 

of Manhattan. It Is narrated by Tony 

Randall, star of Universal features. 

PITTSBURGH 

prank J. "Bud" Thomas is booking for Bob 

Caplan. who has remodeled the Cameraphone 

at East Liberty, which he is operating 

as a family theatre with an inviting 

admission price . . . George, 13-year-old son 

of Peter Coussoule, manager of the Associated 

circuit's Denis in Mount Lebanon 

and the South Hills in Dormont, left by 

TWA for Greece on a three-month holiday. 

George's aunt Katherine Kovouras. 

English teacher at Monessen High School, 

accompanied the boy. Here from Indiana. 

Pa., to see them off was Irene Coussoule, 

mother of Peter, and John Coussoule, 

Manos booker at Indiana. 

Eileen and George Tice jr. became parents 

of a second son named John Michael. 

Eileen formerly was secretary at the Theatre 

Service office, and her mother-in-law 

and father-in-law are the owners of the 

Woodland Drive-In here . Silverman. 

Saul Perilman and Joe Wayne, are 

getting off to a good start in Columbia's 

40th anniversary sales and billings drive 

June 26 to December 24 . is screening 

"Sex and the Single Girl" June 23, at 

10:30 a.m., in the SW Manor, Squirrel 

Hill. 

Stan Kaufman of AD'V Agency greeted 

friends with El Trovador cigars, announcing 

the birth of his second daughter Cindy 

Beth . . . Eileen Serrao, owner of the Gateway 

Drive-In near New Kensington, is a 

member of the Sherwood Forest acting 

group. The widow of exhibitor Fred Serrao 

reports her 6-year-old son has been under 

treatment for several weeks for a hairline 

fracture . 'Velas, youngest son of 

Christ 'Velas, Bellaire, Ohio, exhibitor, well 

known here in former years as a Wheeling 

showman, was married at St. Clairsville 

. . . Floyd R. Warren, executive of the 

Warren Theatre Enterprises, has moved to 

31 North Main St., second floor. Greensburg, 

Pa. 

Ernest Stem, Associated circuit head 

who's a past chief barker of the Variety 

Club, watched one of the first demonstrations 

of new equipment installed at the 

speech clinic at St. Francis General Hospital 

... A new curfew law at Johnstown 

makes It illegal for boys under 16 and 

girls under 18 to be on the streets or In 

public places after 10 p.m. 

. . . Roger 

The Allegheny Comity common pleas 

court has been asked to reduce the assessment 

on the downtown Warner Theatre 

from its present $1,396,200 

and Karen Wincek, son and daughter of 

Mrs. John Wincek and the late New Castle 

theatre owner, will wear army uniforms. 

Karen, a graduate nurse, will be stationed 

at Ft. Sam Houston in Texas, and Roger, 

with a BS in business administration from 

Youngstown University, has been commissioned 

a second lieutenant and will 

serve in the adjutant general corp.s beginning 

July 30 at Ft. Benjamin Harrison, 

Indianapolis. He is married and his wife 

Lucy is a junior at Indiana State College. 

They have a 6-months-old .son. 

Post-Gazette here accepted the title 

"Blood Feast" for listing at outdoor theatres 

but no display ad was printed; Press 

wouldn't print the title and used for listing 

"2 — all new horror hits— 2" . . . Mr. 

and Mrs. John Martin "Sonny" Shepherd 

of Miami announced the engagement of 

their daughter Sarah Jean to Paul John 

Haggerty. son of Mrs. Thomas Haggerty of 

Pittsburgh. "Sonny" was manager of the 

Rowland. Wilklnsburg. many years ago, 

and in recent years he has been an official 

of Wometco Enterprises In Florida 

Mungello, Slovan-Burgettstown 

area outdoor theatre owner, has been appointed 

Washington County's chief juvenile 

probation officer. 

Joel, eldest son of Mr. and Mrs. Rudolph 

Navari of the Eastwood Theatre, who had 

acting experience in Duquesne University 

plays, is a member of the Little Lake Theatre 

acting company. He assists in the 

management of the Eastwood when not 

acting or busy learning new roles. Joel's 

brother Rudy jr. is home from Notre Dame 

for the summer months and he expects to 

take extra summer studies here. 

Twenty-nine domestic and foreign films 

will be featured during the annual Summer 

Film Festival at the Pittsburgh Playhouse, 

opening July 7 and running twice 

each evening until September 12 . . John 

. 

T. McGreevey. who for decades was a 

booker-executive with Harris Amusements, 

now is an aide to Carl Hughes, manager 

of Kennywood Park, which is owned by the 

Pittsburgh Rwys. Co. 

Henrietta Brehler has retired as Universal 

Inspector, effective July 1, after 37 

years on the job . Tice offered 

"Wild and Wonderful" and "The Long 

Ships" as a tenth anniversary special at his 

Woodland Drive-In on the Homestead- 

Duquesne road . F. Moore, SW district 

manager, returned from a three-week vacation 

trip in England and Scotland. 

Jerry Swedroe Named a V-P 

Of Skouras Theatres Corp. 

NEW YORK — Jerry Swedroe, who 

started his motion picture industry career 

as a bookkeeper for the Skouras Theatres 

Corp. in 1949, has been named a vicepresident 

by the board of directors. In 

February 1963, Swedroe was named concessions 

director for the theatre circuit and 

became executive assistant to Salah M. 

Hassenein, president of Skouras Theatres, 

in July 1963. 

— 

Jonfiocac 

BOONTON, N. J. 

Large Core 

Greater Crater Area 

MAXIMUM LIGHT 

Even'/ Distributed 

Elumbcrg Eros., Inc., 130S Vine Street, Philodclpliio—Walnut 5-7240 

National Theatre Supply, Philadelphia— Locust 7-6156 

Superior Theotre Equipment Company, Philadelphia—Rittenhouse 6-1420 

National Theotre Supply Co., 500 Pearl Street, Buffalo, N.Y.—TL 4-1736 

Charleston Theatre Supply, S06 Lee Street, Charleston 21, West Virginio 

Phone 344-4413 

Standard Theatre Supply, Greensboro, N. C, 215 E. Woshington St 

Phone: Broadway 2-6165 

BOXOFFICE :: June 22, 1964 E-7

, .itri' 

. 

' 

'j 

^ Mar Planning to Build 

; c.w Rochester Theatre 

.;oCHESTER—The marqupc of a new 

ivill shimmer on tlie edee of the 

:..ii( Liberty Pole Green, the tiny park 

.laiined at East avenue and Main street 

wliere new buildings are risinR. It will be 

a fine arts theatre housed in the nearby 

Baptist Temple auditorium at North and 

Franklin streets. 

The temple will be rebuilt as a modern 

motion picture theatre, and possibly also 

for stage productions, by the Jo-Mar Enterprises. 

The firm, owned by John R. 

Martina and Morris P. Slotnick. operates 

several Rochester theatres and has just 

built the Stoneridge Theatre, .scheduled 

for an early summer opening. The downtown 

house will be situated in a section 

abounding in parking space, said Martina, 

who added that free parking is one of the 

plans under consideration. 

The Baptist congregation will probably 

move to its new Brighton building in time 

to permit opening of the theatre, early in 

1965. Martina said. It will be the first 

new Rochester downtown theatre since the 

Little was built on East avenue in 1929, a 

few months after the opening of the RKO 

Palace and two years after Loew's was 

opened. 

The Jo-Mar Enterprises owns the 

Cinema, the Fine Arts, the Coronet and 

the North Park Drive-In. all of which 

have recently undergone refurbishment in 

small or large degree. 

Loew's Hotels Takes Over 

Drake on Park Avenue 

NEW YORK— Loew's Hotels has acquii-ed 

the Drake Hotel at Park Avenue and 56tli 

Street from the Drake Associates, the 

transaction including land, building and 

furnishings, according to Laurence A. 

Tisch. chaii-man of the board and president 

of Loew's Theatres, and Preston R. 

Tisch, president of Loew's Hotels. 

The Drake, a luxm-y hotel, was originally 

built in 1926 with 500 rooms and a new 

wing of 178 rooms was added this May. 

The hotel has a small ballroom and two 

dining rooms, the Drake Room and Shepheard's. 

a popular new nightclub. 

Loew's Hotels currently operates six 

hotels in the mid-Manhattan area, the 

Americana, the City Squire, Regency, Summit. 

Midtown Motor Inn and the Howard 

Johnson's Motor Lodge, making a total of 

5.352 rooms with the addition of the 

Drake's 678 rooms. Loew's Hotels also operates 

the Americana in San Juan, Puerto 

Rico. The Loew's theatre chain operates 

70 film theatres in the U.S. and Canada. 

$AYE MONEY BY 

SUBSTITUTING 

JibfuuJt 

Teaserettes 

oAcL low pJiiauL 

Prevue Service^ 

BENJY FOR GEORGE—George A. 

Hamid sr., operator of Steel Pier in 

Atlantic City, received the annual 

Benjamin Franklin award, called a 

Benjy, from the Philadelphia Motion 

Picture Preview Group at a luncheon 

in the Warwick Hotel in Philadelphia. 

Making the presentation on behalf of 

the organization was Mrs. Arthur Goldsmith, 

president. The award is for unselfish 

devotion to the less fortunate. 

MacLaine, March, Spiegel 

Donatello Award Winners 

ROME — Shirley MacLaine, star of 

United Artists' "Irma La Douce:" Fredric 

March, one of the stars of Paramount's 

"Seven Days in May," and Sam Spiegel, 

producer of Columbia's "Lawrence of 

Arabia," were all named winners of the 

David di Donatello Awards, the Italian 

equivalent of the U.S. Academy Awards. 

Peter O'Toole, star of "Lawrence of 

Arabia," shared the "best actor" award 

with March. 

Sophia Loren and Marcello Mastroianni 

won "best Italian actress" and "best 

Italian actor" di Donatello Awards and 

Sophia's husband. Carlo Ponti, won the 

"best Italian producer" award for "Yesterday, 

Today and Tomorrow," distributed in 

the U.S. by Embassy Pictures. Catherine 

Spaak, one of the stars of "The Empty 

Canvas," also distributed by Embassy, 

won a special award for her role in this 

Carlo Ponti film. 

Miss Loren, now making "Mai'riage 

Italian Style," which will be distributed in 

the U.S. by Embassy Pictures, has been 

voted the "most popular actress of 1963," 

in the annual poll conducted by the Belgian 

magazine, Cine-Revue, while Mastroianni, 

who is costarred in the picture, 

was among the ten most popular actors in 

the same poll. 

Janus' 'The Troublemaker' 

To Open at Beekman 

NEW YORK— "The Troublemaker." a 

Janus Films release which was produced by 

Robert Gaffrey and shot in and around 

New York locations and at the Seneca 

Studios in Hempstead, L.I., will have its 

world premiere at the Beekman Theatre 

Monday (22). Directed by Theodore J. 

Flicker, the picture features five performers, 

Thomas Aldredge, Joan Darling, 

James Frawley, Buck Henry and Flicker, 

himself, who achieved stage stardom In the 

off-Broadway hit, "The Premise." 

— 

Tognazzi, Italian Star, 

Crashes American Screen 

NEW YORK—Ugo Tognazzi, who ha 

been the star of most of his 65 comedy 

type features made in Italy, finall; 

crashed the screens of U.S. theatres witl 

"The Conjugal Bed," distributed by JosepI 

E. Levine's Embassy Pictures in 1963, ani| 

he now has two more set for showing 

"Crazy Desire," scheduled for release herin 

July, and "The Ape 'Woman," recentlj 

shown at the Cannes Film Festival and t] ' 

be shown in the U.S. later in 1964. 

The shy. dark-haired Tognazzi, wh: 

speaks little English but is learning th 

language, made his first visit to New Yorji 

the end of May for pre-production talkl 

on his first American-made picture, "Thi 

Cat," which will be filmed entirely in Neij 

York by Robert L. Lawrence ProductionJ 

and Henryk Chorscieki's Sancro Films oi 

Italy sometime this summer. Tognazzi 

costars in this will be a Roman alley cat; 

to play the title role, and an America:; 

actress still to be cast. Rodolpho Sonegc, 

who did the screenplay for "To Bed . 

Or Not to Bed," the Italian-made pictur 

starring Alberto Sordi, also a top Italia: 

comedian, is the screenwriter for "Th' 

Cat." ! 

Before Tognazzi can start "The Cat," h' 

must complete "The Magnificent Cuckold,, 

in which he will be costarred with Claudi' 

Cardinale, also for Sancro Films, whic' 

started filming in Rome the first week ij 

June. Unlike his three completed picture; 

all for Embassy release, "Cuckold" will b 

distributed in the U.S. and all English 

speaking countries by Walter Reade^ 

Sterling's Continental Distributing. Togt 

nazzi's previous feminine costars have als; 

all been glamor girls, but all of then 

French, Marina 'Vlady for "The Conjuga 

Bed," Catherine Spaak for "Crazy Desirei 

and Annie Girardot for "The Ape Woman.i 

yet Tognazzi is a stocky, middle-age' 

Italian. 

En route back to Italy for the filming o' 

"Cuckold," Tognazzi went to Montrea 

where his "The Ape Woman" was show) 

during the Italian Film Week there. 

SMPTE Appoints Stiftel 

Assistant Staff Engineer 

NEW YORK—Joseph R. Stifftel. of th 

headquarters staff of the Society of Mo' 

tion Picture and Television engineers, ha' 

been appointed assistant staff engineer fo 

SMPTE, and will be primarily responsibl 

for augmented quality-control procedure, 

in the SMPTE test-film program and wil 

assist in development of new test films 

He holds a New York state vocationa 

teacher's license for professional 35mn 

motion picture projection. Prior to joining 

SMPTE. Stiftel was employed in the Thii 

Film Solid State Electronics program a 

General Telephone and Electronic Laborai 

tories in Bayside, N.Y. 

i 

Moss Updating Malverne 

LAWRENCE, N.Y .—A $75,000 renovatioi 

is being performed at the Malverne The-^ 

atre by B. S. Moss Enterprises, following' 

completion of theatre alteration plans bj; 

Clement S. Crystal, architect. Changes ii 

the lobby, front and foyer include installa^ 

tion of modern entrance doors, new refresh' 

ment facilities, new carpeting, new marque( 

and a new boxoffice. 

, 

E-8 BOXOFFICE Jmie 22, 19&

: 

president 

[ 

named 

1' 

Fredrick 

[ 

man; 

I petition 

. Olson 

. . Hush. 

NEWS AND VIEWS THE PRODUCTION CENTER 

I Hollywood Office— Suite 320 at 636? Hollywood Blvd.) 

LA Supervisors Take 

No Side on Pay Video 

LOS ANGELES—Nineteen witnesses presented 

arguments to the Los Angeles Board 

of Supervisors Tuesday (16 1 trying to get 

them to take a stand against the initiative 

on pay TV, which comes up on 

the November 3 state ballot. Opposing 

them at the hearing was the Citizens Committee 

for Free TV. The harried supervisors 

voted not to take a stand either for or 

against the initiative petition. 

Ralph Bellamy, Robert Young and 

George Chandler were the principal proponents 

for pay TV. Bellamy said: "The 

battle Is not whether or not we'll have pay 

TV, for we'll have it. It's whether or not 

we'll have pay TV in our homes or have to 

go to the theatres to have it." 

Nominee Slate Ready 

For Press Club Voting 

HOLLYWOOD—Les Kaufman, first vicepresident, 

and Nat James have been nominated 

for the presidency of the Hollywood 

Press Club, to succeed retiring president 

Dale Olson. Other nominations are John 

Tynan, first vice-president; Bob Dingilian, 

second vice-president; Berne Fullmer, third 

vice-president; Al Preiss, secretary; Ralph 

Portnor, treasurer; Barney McDevitt, sergeant 

at arms; Harold Abramson, Chubby 

Johnson, Ralph Kaplan, Ernest Kreiling, 

Chester Maydole, Charles Pomerantz and 

i 

Mann Scharf , board of directors five to be 

named 

i 

and past presidents Army 

Archerd and Vance King are automatically 

members of the board. 

ACE Committee Heads 

Selected by Fowler 

HOLLYWOOD — Gene Fowler jr., new 

of American Cinema Editors, has 

committee chairmen for the year, as 

' follows: social, Norman Colbert; symposia, 

Y. Smith; screenings, Milton Shifmembership, 

Charles Freeman; publications. 

Anthony Wollner; research, 

Robert Belcher; finance, Ira Heymann; 

education, Henry Molin, Hugh Chaloupka; 

golf, Victor Lewis; awards dinner, Norman 

Colbert. 

Warren Low continues as chairman of 

remembrance. 

loins Ivan Tors Films 

LOS ANGELES — Richard Tuber of 

Systems Development Corp., Santa Monica, 

has joined Ivan Tors Films. Inc.. as director 

of research and development. 

BOXOFFICE June 22, 1964 

U.S. Needs Films Help in Coping 

With World Issues: 

HOLLYWOOD—Few if 

any world issues 

are resolvable by logic alone; most of them 

involve the emotions as much as the mind, 

Carl Rowan, director of the United States 

Information Agency, pointed out in a talk 

at a meeting of the Association of Motion 

Picture Producers. 

The USIA needs the help of the film industry. 

Rowan said, describing motion pictures 

as unexcelled in their power to touch 

both the heart and the mind. 

One USIA project is to use films to teach 

English to other nations. 

DOEVG EFFECTIVE JOB 

"We feel we are doing an effective job in 

telling the American story," he said. "However, 

no bells ring when we score." Asked 

how the USIA tells the civil rights story, he 

replied, "We handle it by telling the truth 

and put the picture in perspective. A 

democracy is not perfect and can't hide the 

truth." And, he said, "the world knows 

America is trying." 

He declared films do not create the image 

which the world has of the United States, 

wrong to permit the film industry 

and it's 

to serve as a sort of "patsy" for the unflattering 

reputation some Americans have 

in other countries. One man in Florida, 

he pointed out, can dirty the American 

image with a few thoughtless words or 

actions. 

WORLD RESPECTS U.S. 

However, Rowan expressed no concern 

about the present U.S. world image, declaring 

that the world has a high respect 

for this country, and people of other countries 

know that we are good. They realize 

that the U.S. racial problem is but a part 

of a large panorama. The USIA chief said 

it would be presumptuous for hrm "to come 

out here and tell anyone how to make motion 

pictures," and he wouldn't even make 

one move to discourage the showing of any 

film. 

He felt there is a tendency in this country 

to conduct "self-flagellation" and to 

criticize ourselves too much. 

He hoped there would be a substantial 

increase in the USIA film budget, but this 

is dependent on Congress. Asked how long 

he felt the agency would continue, he replied, 

"There is no prospect of the ideological 

struggle ending in the near future. It 

may be a peaceful struggle, but as Khrushchev 

stated, 'there will be no quarter given 

in the propaganda battle.' " Therefore, 

Carl Rowan 

said Rowan, we have need of an ideological 

agency in the struggle for a long time. 

USIA now has a film budget of $15 million 

a year. The most prints of any subject 

were used for the John Glenn story, 

on which 600 prints were released. 

Drama, Confusion, Too, 

In Joan-Bette Affair 

LOS ANGELES—A two-pronged decision 

issued Friday (12) in superior court forbids 

Bette Davis from appearing in any 

picture until she first completes added 

scenes in Paramount's "Where Love Has 

Gone." and at the same time requires Paramount 

to put up a bond of $175,000 to be 

used to pay Miss Davis' salary in event 

she is prevented from working in Robert 

Sweet Char- 

Aldrich's "Hush . 

lotte." under way at 20th-Fox. 

Miss Davis already has received the first 

$25,000 on a payment of $200,000 pledged 

by Aldrich. 

Meanwhile, an upper respiratory infection 

landed Joan Ci'awford. who also stars 

in "Charlotte," in the Cedars of Lebanon 

Hospital. 

Both events focused attention on the 

"Joan Crawford-Bette Davis Day" luncheon 

at the 20th-Pox commissary, which 

Mayor Yorty had proclaimed in honor of 

the two actresses for Monday the 15th. 

Robert Aldrich was host at the affair, a 

bit confused perhaps, but the luncheon 

went on despite the absence of Miss Ci-awford. 

$1,457,963 in Added 

Payments Go to 

Writers 

HOLLYWOOD—Features appearing on 

television and replays of original television 

films brought in $1,457,963 to members of 

Writers Guild of America West up to May 

31. This is a 10.8 per cent gain over last 

year, reflecting royalty payments which 

were not in effect during same period at 

that time. 

Foreign Press Honor to Levine 

LOS ANGELES—Joseph E. Levine. president 

of Embassy Pictures, has become the 

first film producer to be elected to honorary 

membership in the Hollywood Foreign 

Press Ass'n. President Bertil Unger 

said Levine was awarded the association's 

Cecil B. DeMille award as Showman of 

the Year at its awards dinner last March. 

W-1

T 

{ 

' 

Rowley Warns New Mexico Exhibitors 

Keep Alert to Changing Conditions 

ALiBUQUERQUE — Theatiemen must 

-ipacrnlze and adapt to changing condiiions 

to keep up with competition. They 

must also keep alert to national problems 

.iffecting their business. These were the 

tni^hlights of the keynote speech at the 

18th annual New Mexico Theatre Ass'n 

convention, made by TOA president John 

Rowley of Dallas. 

Rowley spoke Wednesday morning at 

the tw'o-day conclave which attracted 

about 200 persons. He said he and Jack 

Armstrong of Allied States Theatres are 

working for a merger of the two organizations, 

and have already been consulting 

with major studios in attempts to do away 

with blind bidding. 

He said the two also could work together 

to fight the growing problem of pay television. 

He described pay TV as the major 

problem now affecting exhibitors. He 

urged theatremen all across the country to 

watch the forthcoming California ballot on 

New Political Film 

Has Two Versions 

HOLLYWOOD — The European version 

of the first Cosnat Productions feature, 

"The Candidate," will have two nude scenes 

w'hich will be left out for domestic distribution, 

director Robert Angus stated 

here. The story of the Washington scandals 

of a politico which is now being investigated 

will show two of the actresses bare 

above the midriff. The domestic version 

will go for a code seal, according to Maurice 

Duke, producer of the film. 

British studio unions have been requested 

to allow James Wong Howe to 

shoot Marty Ritt's London entry, the third 

in the row, wliich the talented director of 

photography will lens for Ritt. "Hud," 

"The Outrage" and now "Spy Who Came 

in From the Cold," is the sequence. 

• * * 

Clark Reynolds has been signed by producer 

Irving Allen to do rewrites on Columbia's 

"The Golden Horde," which stars 

Stephen Boyd. Henry Levin directs the 

Beverly Cross screenplay in Yugoslavia 

where the Genghis Khan story will roll. 

Producer Sam Weston, who had the 

courage to film "One Potato, Two Potato," 

a British Lion release, in this country because 

of reluctance of American distributors 

to take on the task due to its subject 

matter of intermarriage, will star Swedish 

actress Ingrid Thulin in an original story 

to be filmed in the fall. 

'Undefeated' Still Alive 

HOLLYWOOD—Henry King reports that 

"The Undefeated," a western he has been 

preparing for over a year at Warner Bros., 

is still on the company's schedule despite 

a recent news release in which the studio 

did not name it as one of the films in the 

works. Producer-director hopes to launch 

the film in August, if casting problems can 

be licked. 

the matter, and to help support anti-pay 

TV groups. He said this is a problem that 

could spread across the country if it gets 

a foothold in California. 

He urged theatremen to be well-informed 

and aggressive and to modernize 

and keep up with changing trends, in 

order to compete. 

Gov. Jack M. Campbell, speaking at a 

noon luncheon, said the state has plenty of 

assets to keep building its growing tourist 

business and its population. 

At the morning business session, exliibitors 

saw previews of fall product, presented 

by eight distributors. Concession 

and equipment suppliers also spoke at the 

session. 

The afternoon session Wednesday was 

devoted to a seminar on publicity and advertising 

with representatives of TV, radio 

and newspapers presenting information. 

Eddie Forester of Dallas summed up the 

discussions. 

Screen Extras Will Study 

Selection of New Name 

HOLLYWOOD—The newly elected board 

of the Screen Extras Guild is considering 

changing its name, and president Tony 

Regan has named a special committee to 

handle the task. Chairman of the committee 

is John Albright. Names being considered 

by SEG are "Screen Players Guild" 

and "United Screen Players Union." 

It is understood that in order to change 

the name, SEG would have to receive the 

consent of producers who are signatories 

to its collective bargaining pact, also of 

Associated Actors & Artists of America 

(AFL-CIO), parent of the performers 

unions in the U.S. 

Polish Star Kowal Will 

Distribute Own Films 

LOS ANGELES—Actor Mitchell Kowal, 

who bought distribution rights to his recent 

Polish comedy starrer, "Jada, Goscia, 

Jada" (Guests Are Coming i, also is personally 

handling its release in the U.S. He 

appears in 11 films in six foreign nations, 

but when none played in this country he 

decided on his own distribution venture. 

The first booking has been set at the Logan 

Theatre, Chicago, which Kowal rented. In 

his spare time, Kowal is making English 

subtitles for future bookings. 

Dale Robertson in Ohio 

HOLLYWOOD — Dale Robertson appeared 

at the Boardman Plaza Playhouse 

in Youngstown, Ohio, at the opening of 

his latest Paramount pictm-e, "Law of the 

Lawless." He also conferred with John 

Broumas and Gus Linbert of Broumas 

Theatres. 

Joins Jerry Fairbanks 

HOLLYWOOD—Robert Rosencrans has 

joined Jerry Fairbanks Pi'oductions to develop 

feature motion pictm-e properties. 

Rosencrans, a screenwriter, is resigning as 

head of Wilding Productions' Hollywood 

studios. 

N. Mexico Exhibitors 

i 

Elect Lou Gasparini 

ALBUQUERQUE—Louis Gasparini 

\. 

Albuquerque, who has been acting head ^ 

the New Mexico TWatre 

Ass'n, v/as naml| 

. ; to a full one-ye'- 

term as president o 

the opening busints 

t 

u 

session of the NMll 

annual conventicj, 

|V. 

' held at the HUti 

Y 

V Hotel here June i, 

Louis Gasparini _ , 

Gasparmi m a i 

ager of the Fox Intermountain Winrot 

Theatre here was moved up to tli 

presidency last winter, following the deal 

of Elmo Courtney of Clovis. Lou Avoli 

manager here for Frontier Theatres, wk 

named vice-president. He was on tl: 

board of directors last year. Re-electf 

for his third term as secretary-treasur: 

was Ed Kidwell, Roswell city manager f 

Frontier. 

Two new members were named to tf; 

nine-member board; Paul West of Albv 

querque, Video Theatres, and Les Dollis( 

' 

of Santa Fe, who operates his own chain 

houses in New Mexico. Re-elected to on 

years terms on the board were exhibitoi 

Bernard McKenna, Raton; Lowell Cail 

Silver City; Gene Haubner, Santa Fe; Boj 

Scott, Farmington; Marlin Butler, Alb^ 

querque; B. J. Edwards, Gallup, and Maf 

Cadle, Hobbs. 

About 100 persons registered on openlr 

day, including representatives of film corr 

panies from Denver, El Paso and Dalla 

Marlin Butler, chairman, presided at ; 

board meeting. 

Gasparini reported "the outlook is brigl 

among theatres over New Mexico with tl 

> 

promising product." He and Ed Kidwell 

Roswell gave brief talks on Show-A-Ran 

Vn, the big business-idea convention he 

in Kansas City. 

Manley, Inc., again this year hosted 

cocktail party, while Western Service 

Supply and Coca-Cola Co. gave the buff 

supper on opening day. 

Three Awards to 'Molly/ 

And New Carnation, To< 

LOS ANGELES—MGM's "The Unsinl 

able Molly Brown" has been awarded tl 

Parent's Magazine Family Medal as mc 

tion picture of the month for July. Tn 

is the third honor received by the La^^ 

rence Weingarten production from a n^ 

tional publication. Previously the musicf 

was awarded the Bell-Ringer award f* 

1964 by Scholastic and was selected l|' 

the editors of Seventeen as July pictui'( 

of-the-month. 

For the world premiere of the pictur 

in Denver June 11, the Colorac 

Ass'n of Carnation Growers named a nev 

ly developed red carnation the Mol 

Brown. Colorado is a leading state in tl: 

growing of carnations. 

f 

Gene Barry to SAG Board 

HOLLYWOOD — Gene Barry has bee 

appointed as a member of the board of tl 

Screen Actors Guild to fill a vacancy. 

W-2 BOXOFFICE June 22, 196

' 

Defendants 

. Monopolizing 

owner 

. . Homer 

Jurien Theatre Files 

(illion-Dollar Suit 

SEATTLE—An antitrust suit against 

jeattle theatre circuits and eight film comanies, 

already in state courts under Washigton's 

consumer protection act. has been 

led in federal court here by Robert J. 

nderson, owner of the Burien Theatre in 

le southwest suburban area. 

Anderson charges the major chains and 

ilm companies conspired to exclude the 

lurien. as well as 13 other Seattle area inependents. 

from desirable films. He asks 

1,050,000 damages. 

A similar suit brought against the same 

efendants by the state attorney general is 

lefore the Washington supreme court, 

/hich is considering whether the action is 

itigable under the state consumer protecdon 

act. which is the Washington state 

ersion of the Sherman antitrust law. 

of films. Anderson's suit 

charges, was extended to south of Seattle 

jn 1956 when the Sterling Theatres opened 

i;he Lewis & Clark Theatre. From that 

dme on Sterling took advantage of a 

nonopoly which led to an estimated loss 

|)f $350,000 by the Burien Theatre, it is 

ilaimed. 

are Frederic A. Danz and 

iffife, owners of Sterling Theatres, Globe 

Amusement, Capitol Amusement, Acme 

Theatre and Granada Theatre companies; 

.William Forman and his wife Dorothy 

|Danz Forman, owners of United Drive-In 

Theatres, which includes the Midway, Kenmore, 

Duwamish, Aurora, Sno-King, and El 

Rancho; William Edris (formerly Hamrick 

Theatres) , of the Orpheum, Blue 

Mouse. Music Box and Music Hall theatres, 

and Evergreen, owner of the Fifth Avenue, 

Paramount and Coliseum theatres. 

Film companies named are Columbia, 

MGM, Warners, 20th-Fox, United Artists, 

Universal, Paramount and Buena Vista. 

NGC District Managers 

To Convene in Seattle 

HOLLYWOOD—The annual meeting of 

National General Corp.'s district managers 

will be held June 23, 24 in Seattle, Wash., 

with Robert W. Selig. vice-president of 

theatre operations, presiding. 

Attending the two-day session will be 

William H. Thedford, Pacific coast division 

manager; J. Walter Bantau. NGC's general 

purchasing agent and chief engineer; 

Mel Glatz. Fox Intermountain purchasing 

agent, and L. E. Pope, Fox Midwest purchasing 

agent. 

District managers in attendance will include 

Bob Smith, Bob Weeks and Harold 

Wyatt, all of Beverly Hills home office: 

Ernest Sturm, San Diego: John Klee and 

Lou Tavolara, both of San Francisco; 

Oscar Nyberg, Seattle; Ray Davis and 

John Denman, both of Denver; Jack Mc- 

Gee, Salt Lake City: Fi-ed Souttar and Dick 

Conley, both of Kansas City, Mo.; and 

John Meinardi of St. Louis. 

New Pact to Art Frankel 

HOLLYWOOD—Arthur Frankel, head of 

Screen Gems' west coast legal department 

for the past nine years, has been given a 

new long-term contract. He is also an 

officer of the Gower street studio corporation. 

SEATTLE 

The annual Filmrow golf tournament will 

be held August 3 at the Glendale Golf 

and Country Club . Schmitt, office 

manager and salesman at Columbia, 

was making an excellent recovery from 

an illness and was due home soon to complete 

his recuperation . . . Irene Claridge, 

Columbia staffer, vacationed in North 

Dakota. 

Judd Kenworth and family of Moscow, 

Ida., were in town on a vacation . . . Morris 

Nimmer of Spokane was on the Row, as 

was Lloyd Honey from Sunnyside . . . 

Georgia Hutton was added to the Allied 

Artists staff. 

John Guedel President 

Of Television Academy 

HOLLYWOOD—John Gîedel was elected 

president of the Hollywood chapter of the 

Academy of Television Arts and Sciences, 

succeeding Dick Berg. Also elected were 

Ted Post, first vice-president: Guy della 

Cioppa. second vice-president: Danny B. 

Landres, secretary, and Walter Grauman, 

treasurer. Elected as national trustee were 

Seymour Berns, Danny B. Landres. Ted 

Grenier. John Scott Trotter, William Margulies. 

Racing Fever' to AA 

HOLLYWOOD—Allied Artists will handle 

global distribution for "Racing Fever," 

story about motorboat racing produced, 

written and directed by William Grefe. 

EVERY 

WEEK 

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• FEATURE REVIEWS for Opinions on Current Films 

• REVIEW DIGEST for Analysis of Reviews 

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BOXOFFICE :: June 22. 1964 W-3

.No 

had 

, 

I Washington— 

I Oregon— 

I Colorado— 

i 

' 

i 

' 

— 

—— 

— 

'Unsinkable Molly' 

460 in Denver Bow 

DENVER—-The Unsinkable Molly Brown" 

scintillated In its world premiere week at 

the Denhani as Coloradoans flocked to see 

the screen version of the world famous tale 

of real life characters from the state's 

pioneerins days. The gratifying result for 

MGM and the theatre management was a 

sterling 460 opening week, the premiere 

activities absorbing most of the city's movie 

interest. Only that rugged competitor. 

"How the West Was Won," scored above 

100 elsewhere at Denver's first runs: the 

Cinerama feature was 260 in its 67th week 

at the Cooper. 


Aladdin— Lilies of the Field (UA); The Cardinal 

reruns 100 

iCol), 

Centre The Cholk Garden lUniv), 3rd wk 80 

Cooper How the West Wos Won (MGM-Cinerama). 

67th wk 260 

The Carpetboggers (Para), moveover, 

Crest 

4lh wk 100 

Dentiam—The Unsinkable Molly Brown (MGM) 

Denver—The Thin Red Line (AA); A Yank in 

. .460 

Viet-Nam (AAl 80 

Town Lady in a Cage (Pora); Wolk a 

Esqj.rc 

Tightrope (Poro) 80 

International 70 Becket iPara), 8th wk 60 

Poromount-The Pink Panther (UA) 100 

West, Woodlawn, Fox-Aurora, Moyon, Centennial, 

The Bridge on the River 

East, North, Vollcv 

Kwoi (Col), reissue, various cofeatures Report 

'Fall of Roman Empire' 230 

First Week in Los Angeles 

LOS ANGELES~"Cleopatra" still is moving 

stroH"; after 52 weeks at the Pantages. 

showing 150 per cent for the week that 

rounded out its year on Hollywood boulevard. 

"The Pall of the Roman Empire" 

came in with a flourish, a resounding 230 

WAHOO is 

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to increase business on your 

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3750 Oakton St. Skokie, Illinois 

at the Hollywood Paramount, while across 

the street strong competition was offered 

by "The Carpetbaggers," which followed up 

its 430 opening week with a 400 second 

stanza. 

— 

— 

— 

Baldwin. Hollywood, Warren, Wiltern, Village 

Wild and Wonderful (Univ) 1 00 

Beverly, Orphcum—What a Way to Go! (20th-Fox), 

4th wk 200 

Chinese—The Carpetbaggers (Para), 2nd wk 400 

Cinerama- It's o Mod, Mod. Mad, Mad World 

(UA-Cinerama), 32nd wk 240 

Crest, Picfair The Servant 70 

wk. . . (Landau), 5th 

Egyptian— Fantasia (BV), reissue, 2nd wk 65 

A Distant Trumpet 

El Rey, Loyola, Stole 

(WB) 65 

Fine Arts The Orgonizer (Cont'l), 2nd wk 100 

Four Star, Pix— From Russio With Love (UA), 

3rd wk 90 

The Longest Day (20th-Fox), general 

Hillstrect 

release 65 

Hollywood Paramount The Foil of the Roman 

Empire (Para) 230 

Iris, Los Angeles—The Golden Arrow (MGM) 80 

Lido—Week End (Cmema-Video), 5th wk 100 

Pontages- Cleopatra (20th-Fox), 52nd wk 150 

Vogue Tom Jones (UA-Lopert), 25th wk ICO 

Warner Beverly- Becket (Para), 13th wk 115 

Warner Hollywood— How the West Wos Won 

(MGM-Cineroma), 69th wk 210 

Wilshire Yesterday. Today and Tomorrow 

(Embassy), I 3th wk 95 

'Mad World' Climbs to 600 

At San Francisco Orpheum 

SAN FRANCISCO—In a week of holdovers 

and reissues, school vacation opened 

fairly well. The Orpheum. with "Mad 

World, " one of the best weeks in the 

27-week run. "The Servant" will follow 

"Beat the Devil." after a five-week run, 

into the Presidio and "Eternal Love" will 

replace "Paper Man" at the Vogue. 

. . 90 

. .100 

Embassy For Those Who Think Young 

(UA), 2nd wk 125 

Fox-Worfield—The Bridge on the River Kwoi 

(Col), reissue, 2nd wk 200 

Golden Gate—The Chalk Garden (Univ), 3rd wk. 

Metro Yesterday, Today and Tomorrow 

(Embassy), 3rd wk 275 

Orpheum— It's a Mad, Mod, Mod, Mad World 

(UA-Cineroma), 27th wk 600 

Poromount The Longest Day (20th-Fox) 2nd wk 90 

Beat the Devil (Royal), reissue, 4th wk. Presidio 

Stage Door The World of Henry Orient (UA), 

5th wk 300 

St. Froncis—Wild and Wonderful (Univ), 3rd wk. 90 

United Artists 

Vogue— Paper 

Becket (Para), 3rd wk 

Man (Azteco), 2nd wk 

325 

225 

Seattle Patrons Prefer 

Tom Jones' and 'Irma' 

SEATTLE—Popular holdovers dominated 

the film fare, the Academy winner "Tom 

Jones" leading the list with a very strong 

175 per cent for its 15th week at the Blue 

Mouse. "Irma La Douce" wound up an 

amazing 47th week at the Music Box with 

130 per cent. Topping this mark slightly 

was the double bill at the Fifth Avenue, 

"In the French Style" and "The Pink Panther," 

which completed a good third week 

with 150 per cent. 

Blue Mouse Tom Jones (UA-Lopert), 15th wk. 175 

Coliseum For Those Who Think Young (UA) 

My Son, the Hero (UA) 

1 10 

Avenue 

Fifth 

In the French Style (Col); The 

Pink Panther (UA), 3rd wk 150 

Music Box Irma La Douce (UA), 47th wk 

Orpheum Flipper's New Adventure (MGM); 

130 

Gold for the Coesars (MGM) 80 

Paramount Mediterranean Holiday (Cont'l), 

2nd wk 80 

Producer John Sturges will direct the 

United Artists release. "The Hallelujah 

Trail." 

— 

Reesman Is Frontier 

General Manager 

From Southwest Edition 

DALLAS—O. A. Reesman, a vice-pres-- 

dent, has been appointed general mai 

ager of Frontier Theatres, which operat; 

a circuit of theatres in Texas and Ne 

Mexico. 

Reesman started his career with H. 

Griffith, president of Frontier, in 19i 

He has been at the Dallas office sin' 

1946. 

He has served as construction supervis' 

and director of maintenance and repaii; 

concessions and purchasing in his yea; 

with the Griffith organization. 

Racetrack and Coliseum 

Mulled at Vancouver 

From Canadian Edition 

VANCOUVER — Reeve Alan Emmot 

( 

Burnaby managed to bring the propose 

racetrack and the hockey coliseum proje 

to a fast boil. A lease on the site of presei 

Pacific National Exhibition called for 

firm extension till 1994 for the curreJ 

operators, the Ascot Jockey Club, who we' 

prepared to spend well in excess of $1,000 

000 for new grandstand and clubhouse ft 

cilities, and extend the track to six fu: 

longs. However, the city council boggU 

at the fine print and haggled over tl 

length of the lease. 

Emmot, within the space of one wee< 

presented the Jockey Club with a plan for 

mile racetrack in Burnaby, and presented 

to the Toronto Maple Leaf Club, propose" 

sponsors of the hockey coliseum, a pla' 

for constructing an arena on land just o 

the newly opened freeway, which is in tt' 

geographical center of a metropolitan are 

of well over 750,000 population. 

Emmot flew to Toronto with aces bac 

to back, but Vancouver held the joke' 

Stafford Smythe had Insisted that ar 

deal must guarantee Sunday playing tim 

which Burnaby could not do. Emmot' 

hand might have been strengthened ha 

he permitted a Sunday vote last year, an 

been able to present Smythe proof thf 

the voters were at least in favor of Sunda 

operation. There is a possibility that sul 

ficient pressure might bring a change £ 

the next sitting of the legislature, partici; 

larly for sports. 

When Smythe showed interest, the Van 

couver council got cracking, okayed th 

racetrack deal, and gave Smythe assuranc 

that an equitable deal for the necessar 

land for the coliseum, plus adequate park 

ing space, would be available, subject t 

' 

some minor negotiations. 

Karl Maiden to Kansas i 

HOLLYWOOD—Karl Maiden will lea 

the Kansas State Teachers College (Em 

poriai actors workshop during August. 

JaftnactiC 


Large Cor* 


MAXIMUM LIGHT 

Evenly Distributed 

I California— B. F. Shearer Company, Los Angeles- 

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Denver Shipping & Inspection Bureau, Denver—Acomo 2-5616 

W-4 BOXOFFICE :: June 22, 1964

I 

I. will 

:' seating 

i 

angle 

1 "We 

' 

mum 

I 

• 

Graham 

> theatre 

I complex 

i 

I 

I 

An 

|i marily 

Henniker, 

. . . Myron 

. . Hollywood 

. . Universal's 

. . Dave 

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17. S. Pictures Become 

] 

' 

Documentaries Abroad 

From New England Edition 

\t 

, 

N.H.—The most dangerous 

export sent from the U.S. to underdeveloped 

countries has been Hollywood 

films, particularly those dealing with 

sex and violence, including westerns, 

according to Ernie Phillips, a 27-yearold 

freshman at New England College 

in Henniker, who is one of the first 

Peace Corps members to complete his 

tour of duty. 

Speaking of Malaya, where he served 

two years, he said: "The few Malayanmade 

films available were entirely 

documentary and when American films 

arrived, Malayans carried over the mistaken 

belief that these films were also 

documentary, giving false evidence of 

the American way of life." 

Theatre-Restaurant Combo 

iFor UofI Urbana Campus 

iFrom Central Edition 

CHAMPAIGN-URBANA. ILL. — A firstirun 

theatre and an adjoining restaurant 

.are to be constructed at 704-710 South 

Goodwin Ave. in the Urbana section of 

the University of Illinois, according to Ray- 

;mond Timpone, local businessman and 

entrepreneur. The combination will be 

known as the Thunderbird Theatre and 

Restaui'ant. The area also is to have sev- 

; 

; 

eral retaU outlets. 

Timpone told the Courier that bids are 

be let around July 1 . He expects the 

to 

project to be ready for operation by February 

15. 

Plans for the theatre have been developed 

by the Urbana architectural firm 

of Atkins-Barrow and Graham. Inc. There 

be a split-level effect, with the rear 

portion rising in a stadium-design 

tier. The fore-section will dip at a lesser 

toward the screen. 

designed it this way for a maxiof 

comfort and visibility." Richard 

told the Courier. Exterior of the 

will be Chicago brick. The entire 

is to be fire-proofed and aii- con- 

ditioned, the theatre and restaurant having 

community doors. 

unusual feature of the theatre, 

Graham said, will be a 60x30-foot lounge 

room "where you can sit and have a smoke 

or wait for the movie to change so you don't 

have to come into the middle of it." 

Timpone said the complex is aimed pri- 

at college students. 

"I feel there is a definite need to supply 

students with the types of commercial 

services they need on the Urbana side of 

the campus," he pointed out. "It has always 

been my policy to cater to their needs, in 

both my Urbana and Champaign establishments, 

and this policy will be continued." 

Given Brotherhood Awards 

LOS ANGELES—Victor M. Carter, president 

of Republic Corp., and Mrs. Sherrill 

C. Corwin, wife of the theatre owner, were 

among those who received regional awards 

at the annual Brotherhood testimonial dinner 

of the National Conference of Christians 

and Jews, southern California region, 

Tuesday a6>. Maynard J. Toll and Olin 

Wellborn III were the other recipients of 

citations. 

LOS ANGELES 

JJerb Copelan, zone manager, said Stanley 

Warner Theatres will lease a new 

1,400-seat theatre to be built in San Diego 

at Claremont Mesa and Claremont Drive. 

It will handle films in all dimensions. 

Stanley Warner is constructing another 

theatre in the Topanga Shopping Center in 

Canoga Park. 

Mike Levinson is doing a complete refurbishing 

job at his Nuart Theatre in West 

Los Angeles— a new front, new carpet, etc. 

. . . Bill Wasserman, UA exchange sales 

manager, reports he became grandpop for 

the fifth time when his son's wife gave 

birth to a baby daughter . Robbins, 

former Midway Theatre operator, died 

on a trip to Israel. 

Everyone is pulling for Harley Williams, 

who returned to the Will Rogers Memorial 

Hospital in Saranac Lake, N. Y., after a 

stay there several months ago . . . "Dotty" 

Ingham, of the Ingham Booking Service, 

left for Oregon to visit her ailing mother 

Talman, formerly FWC theatre 

manager, who opened the Little Donkey, a 

drive-in cafe at San Vincente and Hauser 

boulevard, visited his friends on the Row. 

Charles Geary, former sales manager at 

the MGM exchange, has opened Filmport 

Distributing Co., on Wilshire boulevard . 

Nicky Goldhammer, general sales manager 

of Miller International Releasing Corp., 

conferred with Newton P. "Red" Jacobs 

about release deals on forthcoming product 

. 

Boulevard is reportedly 

good for "Cleopatra," which has rolled up 

close to a $2,000,000 gross at the RKO Pantages 

Theatre. This is one of the spots 

where a $1 million advance was reported 

for the film . "Wild and 

Wonderful" opened a 30-theatre local run. 

A senior citizens orchestra will be recruited 

here to give concerts. Mayor Samuel 

Yorty appointed Oscar winner Ernest 

Gold to head the project of the city's bureau 

of music and recreation and parks 

department. 

Paramount has three big pictures in exclusive 

local showcase runs this week. "The 

Fall of the Roman Empire" is at Statewide's 

Hollywood-Paramount Theatre, 

while acro.ss the street at Grauman's Chinese 

"The Carpetbaggers" started its second 

week of record-breaking grosses. 

"Becket" started its 13th week of reservedseat 

run at Stanley Warner Beverly Hills 

Theatres, headed by Shan 

Sayles, Alex Cooperman and Sam Decker 

has leased the Europa Theatre on Beverly 

boulevard and will show Russian pictures 

there. Formerly called the New Yorker, the 

400-seater has recently been renovated at 

a cost of $50,000, The theatre will reopen 

June 24 with "Ballet of Othello," starring 

Vakhtang Chabukiani and the Georgia 

state ballet troupe. 

Wayne Johnson Displays 

Small Tape TV Recorder 

LOS ANGELES—Wayne R. Johnson, vicepresident 

and technical director of Winston 

Research Corp., Fairchild subsidiary, 

demonstrated his quarter-inch magnetic 

tape video-recorder at the University of 

Southern California Tuesday il6) to a 

combined meeting of audio, motion picture 

and television engineers. Johnson, one 

of the first Emmy winners, was the first 

engineer to publicly demonstrate quarterinch 

video-tape in 1951 when Crosby Enterprises 

entered the field. His work, refined 

by Richard Roelof, combines the tremendous 

advances in electronics since that 

time, said Johnson. His unit is for school, 

industrial and home use with a standard 

modified home TV set. 

Santa Barbara Granada 

Gets $150,000 Dress-Up 

LOS ANGELES—Sherrill Corwin's Granada 

in Santa Barbara has been refurbished 

at a cost of $150,000. It was reopened 

Wednesday il7i with an invitational 

preview of "The World of Henry 

Orient," followed the next day with "From 

Russia With Love" on a regular run. A 

new screen, new seats, and new draperies 

were installed and the lobby remodeled. 

The capacity was reduced 200 from 1,478. 

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WEEKLY 

BOXOFFICE June 22. 1964 W-5

. . . Rita 

9 ) . Rebecca 

. . Promotion 

. . 

I 

J 

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' 

' 

1 

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ÂN FRANCISCO 

f^tto \\. Schmit, in the show business since 

1909, has disposed of his Vista Theatre 

ill Rio Vista and is retiring. Schmit, a prornonist 

in his early days, is a charter 

Minber of Local 781 of Lewistown, Mont. 

Ho has owned and operated theatres in 

Wyoming and Colorado, and was associated 

with Robert L. Llppert Theatres for a 

number of years. In 1916, when he owned 

the Big Horn Theatre in Thermopolis, 

Wyo., he played D. W. Griffith's "Birth of 

a Nation." and gained the distinction of 

playing that classic in the smallest theatre 

it ever appeared in. The Big Horn seated 

250: the "Birth of a Nation" company 

carried a 20-piece orchestra, usherettes 

and projectionists along with a railroad 

baggage carload of effects. Schmit and his 

wife Rose plan to "just take it easy." 

George Miller, who is retiring as a Roy 

Cooper Theatre Co., staffer, will be succeeded 

by Sid Klein, well known on the 

Row as booker for Syufy Enterprises. Buz 

Amato. who comes out from the MGM office, 

Denver, is succeeding Klein at Syufy 

Hayworth and daughter Yasmin 

attended the graduation of Rebecca Wells 

from the Katherine Branson School for 

Girls in Ross Tuesday ( 

is the 

daughter of Miss Hayworth and Orson 

Wells. 

Former film idol Robert Warwick, who 

died recently in Los Angeles, was born in 

Sacramento and had been reared and educated 

in San Francisco. He attended 

Pacific Heights grammar school and later 

Lowell High. As a youthful baritone, he 

was a soloist at St. Luke's Church . . . Paul 

Mantee, making his debut in "Robinson 

Crusoe on Mars," which opened at the St. 

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1327 S. WABASH CHICAGO 5. ILL, 

Francis (19i, is the son of George Marianette, 

co-owner of the Fior d'ltalia restaurant 

here. A graduate of the University of 

California, Berkeley, he is now under contract 

by Paramount . of "3 

Nuts in Search of a Bolt." opening on the 

24th at the Bridge Theatre, is in the hands 

of Camille Barnes. His campaign includes 

the personal appearances of Tommy Noonan 

and coproducer and writer Jan Mc- 

Glashan, Mamie Van Doren and T. C. 

Jones. 

Pete DeCenzi's Gayety Theatre cashier 

Laurel Lee Reeves, 38-24-34. doubled as 

model in a plaster of paris sculpture contest 

Friday (12) sponsored by the Richard 

Stephens Academy of Art. celebrating the 

new location of the school . . . Returning 

from Honolulu. Lew Sher, president of 

Theatre Arts Corp.. and his bride passed 

through here en route home to Scarsdale. 

Ariz. 

E. F. "Eddie" La Montagne, 68, well remembered 

for his production of "Eddie's 

Advershow," presented in theatres throughout 

the San Pi-ancisco Bay area and northern 

California for over 35 years, was buried 

in Gilroy Thursday ai). La Montagne left 

a host of friends who extend condolences 

to his wife Evelyn, daughter Mrs. Joan 

Donath and son Darrell La Montagne. Also 

surviving are three sisters and husbands, 

Mrs. Herb Jacks, Los Angeles; Mrs. Bryan 

Williams, Seattle, and Mrs. Ben Sands, 

Camano Island, Wash. Ken Durr, Durr 

Bros. Concessions Co.. Los Angeles, was 

among those at the funeral. 

Jerry Collins has moved to 191 Golden 

Gate Ave., where he books and buys for the 

El Rancho and Twin View drive-ins. San 

Jose, and the Safari room there for Raul 

Catalana: the Highlander, North Sacramento: 

Tower 

the Coronet. Sacramento, and the 

Jimmy, son of 

in Placerville . . . 

Leonard Massey, Sierra Theatre, Loyalton, 

was killed Sunday i7) in an auto accident 

. . . Bill Cook and son have taken over the 

Nevada Theatre at Gardnerville from Mrs. 

Graunke. The theatre has been remodeled 

and renamed the Sage Theatre . . . Fred 

Nalfy has taken over the Coronet Theatre, 

Sacramento, from Anson J. Longtin. 

D. A. Williams, River Theatre, Guerneville, 

was on the Row buying . . . Howard 

Golden, remembered as "Raffles the Master 

Cracksman," was in lunching with Pete 

DeCenzi of the Gayety Theatre . . . Approximately 

35 prints for "Bikini Beach Party" 

have been ordered to cover a multiple run 

in the Bay area, according to Hal GTuber, 

opening August 5 at the Geneva Theatre 

and El Rancho Drive-In here and the Pox. 

Oakland, on the 12th. The campaign is 

being handled by the C. Barnes agency. 

Maurry LaFayette screened the United 

Artists' "633 Squadron" Thursday evening 

(11) for some 50 airmen in the area . 

Mr. and Mrs. Al Stanford, operator of Oaks 

Drive-In and Fox Theatre at Paso Robles; 

Mr. and Mrs. Arthur Unger, and Mr. and 

Mrs. John Berry enjoyed a recent dinner 

party preceded by cocktails at the Clift 

Special 2 p.m. matinees of 

Hotel . . . 

"Becket" will run through the summer at 

the United Artists. 

Theatre Admission Prices 

Rise 33% Since 1959 

From Eastern Edition 

Washington—A sharp rise in motion 

picture theatre admission prices was 

reported by the Department of Labor. 

Admissions at the end of March were 

133.2 per cent of the 1957-59 average, 

up from 130.0 at the end of December 

and from 122.8, end of March 1963. 

Adult admissions in March 1964 were 

reported at 130.8, up from 128.1 at the 

end of December and from 120.5 at the 

end of March last year. Children's 

prices at the close of March were 142.1, 

up from 136.7 in December and 130.8 

last March. 

Kelsey Hayes Purchases 

1 

Continental Apco, Inc. 


WESTBURY. N.Y.—A contract has bee' 

signed by the Kelsey Hayes Co. 

of Detroi: 

to purchase the assets of Continental Apcc 

Inc.. and Continental Vending Machin' 

Corp. 

The transaction, which is subject to cour 

' 

approval since the vending machine firmare 

in a Chapter X Reorganization, in' 

volves $1,000,000 in cash and an additional 

amount to be paid out of earnings. Th; 

total purchase price will not exceed 

$6,000,000, 

Continental Apco, one of the manu' 

facturers in the vending industry, pro 

duces a line of automatic soft drink, ciga: 

ret, coffee, ice cream and other vendini 

machines. Continental Apco's manufac, 

turing facilities will be continued at it, 

present location. 

i 

Small Drive-In Installed 

Hortson 16mm Material 

From Canadian Edition 

VANCOUVER—Several drive-in theatre 

have been equipped with 16mm equipmen' 

in communities where 35mm costs are un. 

feasible. R. Townsend of General Sound f 

Theatre Equipment Co. here reports instal 

lation of the Hortson line of 16mm in out 

door theatres as follows: 

Peaks at Skeena Crossing. 

Whispering Pines at Chase. 

Mountain Shadow at Revelstoke. 

Rainbow at McBride. 

Indoor 16mm i 

installations have beei 

completed for the Cassiar Asbestos Corp. a 

Cassiar. B.C.; University of British Columbia. 

Vancouver; Odeon Theatres. Vancou-'j 

ver; Keremeos Theatre. Keremeos, B.C. ' 

and Port Alice (B.C.) Theatre. 

Lancaster Shop Center 

Will Include Theatre 

From Eostern Edition 

LANCASTER. PA.—Negotiations are under 

way with a major circuit to operate s i 

1,100-seat theatre at the Eastland Shopping 

Center which JVMS Corp. of New 1 

•' 

York City proposes to build three milef 

east of here on Route 3 at Horning road : 

Options on 125 acres have been securec i 

by JVMS. according to Melvin Hyman. Newi' 

York attorney and an official of the company, 

who added that a center with a mini^ 

mum of 450,000 square feet costing around 

$10,000,000, is being planned. 

W-6 BOXOFFICE June 22, 1964

I 

of 

I 

That 

' 

' 

1 The 

Jaltimore Stanton Organ 

kqain Used Regularly 

rom Eastern Edition 

BALTIMORE—A man walked up to tne 

joxoffice at the Stanton Theatre recently, 

oought a ticket and left after 15 minutes. 

t wasn't that he didn't enjoy the film; it 

vas simply that he preferred listening to 

'l8-year-old Richard M. Smith play the 

jrgan there, as he had been doing every 

'priday and Saturday and most Sundays 

for the last four months, relates an article 

in the Baltimore Sun. 

Clad in a glittering metallic jacket of 

gold and black. Smith plays the organ during 

the 15-minute intermissions between 

the showing of films. Smith, a student on 

scholarship at the Peabody Conservatory 

Music where he studies the organ, is a 

member of the American Ass'n of Theatre 

Organ Enthusiasts, on whom the music of 

itheatre organs exerts a worshipful fascination. 

SILENT FOR TEN YEARS 

the Stanton organ is now being 

played after being silent for well over ten 

years is due to the fact that for nearly 

three years ten members of the ATOE have 

been restoring the instrument, working m 

'their spare time on weekends. The group 

has been led by Richard O. Haffer, a local 

organ repairman, who works full time in 

'the accounting department of the Baltimore 

& Ohio Railroad. Haffer is known as 

HONOLULU 

^^^ 

By TATS YOSHIYAMA 

At work and at play, it'll be a Hawaiian 

for the Richard Boones. Setting up 

life 

permanent residence in the islands, Boone 

announced that a 2-or-3 million dollarmotion 

picture studio will soon become a 

reality here. Complete producing facilities, 

servicing and equipments will hypo 

local film and television productions and 

companies on location. 

With producer-director Otto Preminger 

here, preparations for the actual shooting 

of "Harm's 'Way" have been stepped up and 

a call for several hundred extras has been 

posted. 

Director Bill Brown and his crew wound 

up filming of the Argonaut International 

Corp. (Of Hawaii 

I production of "One 

Way -Wahine." Edgar Bergen, Anthony 

Eisley, Joy Harmon and former islander 

Ralph' Hanalei are the principals. 

Toei Co. of Japan will begin shooting 

"Bon Dance in Dreamy Hawaii" with two 

play and control their pitch. The pipes of 

a theatre organ are operated with much 

higher air pressuie than a church organ, 

which is responsible for the louder tones 

that can be played. Someone has aptly described 

a theatre organ as a "church organ 

that has been beefed up." 

It is the complexity of the theatre organ's 

mechanism that enables an organist 

to produce a wide variety of sounds and 

combinations of sounds, which those who 

prefer church organs regard as schmaltz, 

but which makes rabid cultists of the 

ATOE membership. The theatre organ is 

usually played with a rapid tremulo. The 

concert organ uses no tremulo. The theatre 

organ can be controlled from a mere 

whisper to a thunderous roar, instantaneously. 

The large theatre organ, such as at 

OTHER HAWAIIAN 

the "Keeper of the Stanton Organ," which is 

"about as high as you can get in the local 

an indoor theatre at the Westgate Shopping 

Center, Campbelton road and Lake- 

membership of the ATOE," says Smith. 

About 90 per cent of the restoration work 

wood expressway, it was announced by Roy 

on the organ has now been completed. 

and E D. Martin, circuit executives. 

When they began, about 60 per cent of the 

The theatre will have 1,000 seats and 

organ was playable. The work, which has 

will be equipped with the latest innovations 

and most advanced equipment. It 

all been done gratis, necessitated the removal 

of more than 2,600 pipes and wash- 

will show everything from regular 35mm 

ing them by hand, as well as replacing the 

featiu-es to Cinerama. 

3,000 hinges of leather and rubber attached 

to the movable parts of the pipes. 

of architectural plans. The architect and 

Construction will start upon completion 

pipes range in size from that of a 

engineer are Brook, Bank & Murphy, Columbus. 

The Martins hope to open the the- 

lead pencil to those that are 16 feet high 

the Stanton, can duplicate every orchestral 

and 2V2 feet square at the top. 

atre this fall. 

voice. The church organ makes no attempt 

to do this. 

FIRST CLEANING SINCE 1927 

An unusual featui-e of the Stanton organ 

is a series of harmonic couplers which 

Edibles Sold at Drive-Ins 

The restorers think this is the first time 

the organ has been cleaned since it was 

Subject to Sales Tax 

installed 

in 1927 amid the gold and marble 

allows the organist to play chords with 

one finger. 

'"'"cOLUMBUS—The Ohio 3 per cent sales 

Romanesque splendors of the Stanton Theatre. 

The organ, which cost $52,000 (the 

The Stanton organ's pipes are concealed tax must be collected on food and ice 

behind the ornamental grill work above the cream sold at drive-ins and eaten on adjoining 

parking areas, according to a re- 

theatre cost $2,500,000 1, is the last remaining 

theatre organ in Baltimore and the 

boxes. The solo chamber is on the left and 

the main chamber is on the right. The solo cent decision of the Ohio supreme court. 

third largest in the east. The Kimball firm, 

chamber includes an upright piano playable 

from the console, enabling the or- 

"premises" for sales tax purposes. 

The ruling upheld a 1959 law defining 

which built the organ, regards it as "the 

greatest triple manual theatre organ" they 

ganist to combine the tones of the piano Richard B. Edmonds, deputy state tax 

ever installed. 

with that of the organ. It also contains assorted 

trap drums, operated in the same taxes, said most operators of food estab- 

commissioner in charge of sales and excise 

The largest theatre organ is at Radio 

City Music Hall, and the second largest is 

way. 

lishments where the food is eaten in automobiles 

are making a sincere effort to 

at the Fox Theatre in Atlanta. 

Other contraptions are installed in th.-^ 

The Stanton organ is described as having 

31 ranks with 85 pipes to a rank, so 

solo chamber that imitates the music of collect the tax. The Ohio law provides for 

a harp. Chinese gongs, cymbals, tambourines, 

tom-toms, triangles, a glockenspiel "premises," but not when it is taken for 

the tax when food is consumed on the 

that means the organ has 2,635 pipes. It is 

estimated that there are from 15,000 to 

and chrysoglot, as well as bells, canary consumption off the "premises," such as 

20,000 moving parts on the organ. 

birds, marimbas, etc. 

ready-to-eat food sold in a grocery store. 

It is the flamboyance of the theatre organ's 

tones which excites its admirers who 

The ATOE chapter sponsored a theatre (Operators face a problem when purchasers 

organ concert at the Stanton last fall say they will take home the food and then 

regard the chuixh. or concert, organ as 

which attracted fans from Chicago, New eat it on the parking area adjoining.! 

colorlessly sedate by comparison. As for 

electric organs, they don't even regard them 

York and Pittsburgh. It was because of the The supreme court gave its ruling in an 

concert that Smith learned of the organ appeal by Edward J. Ilersich, Berea, who 

as organs. 

The theatre organ differs from a church 

and the restoration project and as a result 

was hired to play there on weekends. Most theatre drive-in operators have 

operates a soft ice cream drive-in store. 

organ in that it has a greater number of 

stop tabs (there are 265 on the Stanton 

Smith, who comes from San Diego, is had no problems with the tax, collecting it 

regarded by Stanton manager Adam Goelz on the assumption that the food would 

organ's console 1, which are the switches 

as the best organist they have ever had. be eaten within the theatre property. 

that bring different ranks of pipes into 


AREAS 

youthful stars, Kazuo Funaki and Chikoko 

Honma, popular recording, stage, television 

and screen names. They will work in a 

one-night stand at the Honolulu International 

Center Arena and are scheduled to 

appear in two television productions. 

Poncie Ponce, who went from Honokaa. 

Hawaii, to Hollywood, is back in Honolulu 

for some sand-and-sun-fun and night club 

engagements, 

"Circus World" opens July 1 at the 

Cinerama Theatre. 

Goro Uzaki, Indepro International vicepresident; 

Lionel Miyamoto, World Films 

representative in Hawaii, and Jack Matsuura, 

manager of the American Theatre, 

hosted the press with a buffet luncheon 

and a screening of "Woman in the Dune,' 

Cannes Festival Jury Award winner. 

A press screening, a performance for 

dignitaries and a benefit for the Hawaii 

Cancer Society will precede the gala public 

opening of the New Toho Theatre. 

Another New Theatre 

For Martin Circuit 

From Southeast Edition 

ATLANTA—Martin Theatres will 

v,,,ilr^ build 

W-7

ANY WAY YOU MEASURE IT 

BOXOFFICE IS FIRST AND FOREMOS) 

— read and relied on by more theatremen fhan any other film trade journal in the world!

: 

ness 

i the 

, Roman 

. 

atre. 

i 

did 

; ports 

, 

town" 

' 

area, 

I 

In 

;. very 

' 

Loke 

' 

cofeatures 

1 

pected 

I 

(AlP), 

— 

— 

— 

— — 

— 

Carpetbaggers' 400 

For 2nd Week in KC 

KANSAS CITY — "The Carpetbaggers" at 

,he Roxy and Avenue pulled 400 per cent for 

he first week and again hit the 400 mark 

or the second week. "Tom Jones" in its 

7th week at the Kimo again registered 350 

ler cent. "The Pink Panther" at the Plaza 

halked up 270 per cent for the fourth week. 

Chalk Garden" in its opening week at 

The 

he Uptown was high with 250 per cent, 

,ieing with "It's a Mad, Mad, Mad, Mad 

iVorld" in its 26th week at the Empire. 

Cleopatra" at the Brookside held well for 

;he fourth week with 225 per cent. Double 

average business was reported for the saturation 

run of "Muscle Beach Party." Rain 

'aver the weekend and the early part of the 

week was a deterrent. 


Cleopatra (20th-Fox), 4th wk 225 

Srookside 

;apn The Fall of the Roman Empire 

(Para), 8th wk 100 

Crest, Riverside, Boulevard, Lakeside, Granada, 

Muscle Beach Party 

Fairway, Isis, Vista, Centre 

plus assorted cofeatures 200 

Empire a Mod, Mod, Mad, Mad World 

It's 

(UA-Cinerama), 26fh wk 250 

iKimo—Tom Jones (UA-Lopert), 17th wk 350 

Poramount, 

Lady In a Cage (Para); 

Electric 

Walk a Tightrope (Para) 100 

Plazo—The Pink Panther (UA), 4th wk 270 

iRockhill— La Bonne Soupe {20th-Fox) 120 

Avenue The Carpetbaggers (Parol, 2nd wk. 4U0 

Roxv, 

63rd Street, Heort, Leawood, Hillcrest, Shawnee, 

Park, Overland, Dickinson, Englewood, 

Waldo Wild and Wonderful (Univ); various 

1 25 

Uptown—The Cholk Garden (Univ) 250 

'Organizer' Twice Average 

Chicago Cinema 

CHICAGO— "The Organizer," debuting 

at Richard Stern's Cinema on the near 

north side, was an outstanding grosser for 

the week. The film, distributed by Bob Allen 

of Continental Film Distributing Corp. 

in this area, is cm-rently also "going to 

in Wisconsin theatres. In the Loop 

"Viva Las Vegas" at the B&K State 

Lake opened at 175 per cent but it is exthat 

the weekend will liven the theatre's 

boxoffice considerably. Group busiwas 

upped somewhat for "Becket" at 

Cinestage; ditto for "The Pall of the 

Empire" at the Michael Todd The- 

The Carnegie on the near north side 

very well with "Tom Jones." The refrom 

many outlying houses playing 

the film indicated "Tom Jones" is still a 

lucrative product. "The Pink Panther," 

also going the rounds in neighborhood theatres, 

produced high grosses. 

Carnegie Tom Jones (UA-Lopert), rerun 175 

Chicago—The Chalk Garden (Univ), 3rd wk 125 

Cinema—The Organizer (Cont'l) 200 

Cinestage Becket (Para), 13th wk 185 

Esquire—The Servant (Landau). 5th wk 125 

Loop The Christine Keeler Affair (JaGold), 2nd wk. 100 

Mod McVickers 

Mod, World 

It's o Mad, Mod, 

(UA-Cinerama), 30th wk 90 

Michael Todd The Fall of the Roman Empire 


Oriental For Those Who Think Young 

(UA), 2nd wk 100 

Roosevelt— Lady in a Cage (Para), 3rd wk 100 

State Vegas (MGM) Lake— Viva Las 175 

Ring of Treason (Para) Surf 

155 

United Artists—What a Way to Go! (UA), 5th wk. 175 

Woods From Russia With Love (UA), 9th wk. ..125 

Co-Op Theatres Re-Elects 

DETROIT — Cooperative Theatres of 

Michigan, major independent buying group 

in this area, has re-elected all officers, 

according to David Newman, counsel. Reelected 

were F. R. Forman. Oxford, as 

president: Lee Ward, Mount Pleasant, vicepresident, 

and William Wetsman of the 

Wisper & Wetsman circuit, Detroit, secretary-treasurer. 

MARTY INGELS VISITS UTO BOARD MEETING—Mart.v Ingels, one of 

the stars of Universal's "Wild and Wonderful," visited with the United Theatre 

Owners of the Heart of America board members while in Kansas City. In the 

photo, left to right: Douglas Lightner, general manager of Commonwealth Theatres- 

Dick Conley, Fox Midwest Theatres district manager; Glen Dickinson jr., 

Dickinson Theatres; Ingels, and Jay Wooten. president of the UTO and Hutchinson, 

Kas., exhibitor. Seated: Abbott Sher, Exhibitors Film Delivery, and 

Norris Cresswell, executive secretary of UTO. 

Farmington, Mo., Ritz Loss 

In Fire Set at $100,000 

FARMINGTON, MO. — An estimated 

$100,000 loss was sustained in fire, smoke 

and water damage at the Ritz, an Edwards 

& Plumlee theatre, in a spectacular fire that 

occurred there recently. At its peak the 

flames threatened to level an entire city 

block in the heart of the downtown area. 

Surrounding stores reported an additional 

loss in excess of $350,000. 

The blaze, discovered at 1:30 p.m., apparently 

started in the shoe department of 

the P. N. Hirsch department store and 

within an hour was raging out of control 

and threatened destruction of ten stores. 

The Ozark Fire Fighters Ass'n issued a 

call for assistance which brought aid by 

fire companies from Flat River, Bonne 

Terre, Festus, Fredericktown, Bismarck and 

the firefighting unit at Farmington State 

Hospital No. 4. 

The combined efforts of the several companies 

paired with an assist from nature in 

the form of a heavy rainfall beginning at 

2:15 p.m. are credited with saving the roof 

of the theatre building and confining the 

theatre fire to the lobby and projection 

booth, with other damages resulting from 

smoke and water. 

Prank Plumlee and Tom Edwards are 

renegotiating leases on the fire-damaged 

areas occupied by their tenants and are 

making plans to rebuild the properties. 

'Naked Witch' Grossing 

Big at Monarch Units 

CHICAGO — "The Naked Witch," based on 

a legend of the Appalachian mountains, had 

been recording very big grosses in units of 

Monarch Theatres, according to Claude 

Alexander, producer of the 60-minute 

horror film. 

Distributed by Alexander Enterprises, 

which has its headquarters in Springfield, 

Ohio, "The Naked Witch" also has been 

reported as doing big gross business by 

Consolidated Theatres, Charlotte, N.C.: 

Twin States Booking Service, Charlotte, 

N.C.: representing 45 exhibitors: Stanley 

Warner circuit in Texas; Interstate Theatres, 

Dallas: Video Theatres, Oklahoma City, 

Okla., and Chakeres Theatres, which has 

its headquarters in Springfield, Ohio. 

KC Capri to Become 

Cinerama Theatre 

KANSAS CITY—The Capri, a Durwood 

theatre, will become the city's second Cinerama 

theatre July 1 with the opening of 

Samuel Bronston's "Circus World." The 

city's other Cinerama house, the Empire, 

also is operated by Durwood Theatres. 

There are only two other Cinerama cities 

in the country with two Cinerama theatres 

—New York and Los Angeles. 

The Capri, which last week completed 

eJght weeks of "The Pall of the Roman 

Empire," closed for conversion work, to 

cost around $60,000. 

A new screen and new projection equipment 

will be installed at the Capri during 

the "dark" period and the lobby will be 

redecorated, according to M. Robert Goodfriend, 

general manager. Everett Callow, 

Cinerama executive, will be here to help 

supervise. 

Durwood's downtown Roxy Theatre also 

will undergo refurbishing. 

Charles E. Shafer Dies; 

Commonwealth Executive 

KANSAS CITY—Charles E. Shafer. 62, 

treasurer and assistant secretary of Commonwealth 

Theatres, died Wednesday il?) 

at Menorah Medical Center, where he had 

been a patient for about five weeks. 

Funeral services were held Thursday at the 

B'nai Jehudah Temple and Friday at the 

Goldstein Chapel, Philadelphia. Cremation 

was in Philadelphia. 

Shafer was vice-president and treasurer 

of Pox Midwest Theatres, from 1933 to 

1958. Born in Philadelphia July 17, 1901, 

educated at the University of Pennsylvania, 

he joined Stanley Co. of America, 

Philadelphia, in 1924. He was transferred 

to Pittsburgh in 1930 and joined Skouras 

Theatres in New York in 1932. 

He was a member of the Motion Picture 

Ass'n of Greater Kansas City and the Theatre 

Owners of America. 

Survivors are his wife Miriam of the 

home: a son, Daniel, Bellevue, Wash.; a 

daughter, Mrs. Judith Miller, Skokie. 111.; 

a sister, Mrs. Sylvia Motel. Philadelphia, 

and five grandchildren. 


C-1

. . Bob 

. . Herman 

. . Other 

. . Wayne 

. . UA's 

t 

- 

KANSAS CITY 

a, :;--.' II Borg, Warner Bros, branch man- 

.;.'•.. 1ms called a meeting of exchange 

:; .I^!..Is and exhibitors to start the ball 

lo'Jiui; for the Will Rogers Hospital cam- 

WAHOO is 

the 

ideal boxofTice attraction 


"ofF-nights". 


details. 


Be sure to give seat> 


3750 Oakton St. • Skokle, Illinois 

HUMDINGER SPEAKERS $3.50 each 

HEAVY DUTY SPEAKER MECHANISM $1.65 

MISSOURI THEATRE SUPPLY 

«1S WMt 18th KoMM aty t. Mo. 

BalHmora 1-S070 

ing for his newly remodeled 600-seat Community 

Theatre, which had been closed for 

several years. Art Camey formerly operated 

the theatre Missouri exhibitors 

on the Row were Eldon Bedunah, 

. 

Weston; Harley Fryer, Lamar: John Gray, 

Eureka Springs: Ed Harris, Neosho: Glen 

Jones, Gravois Mills, and Earl Kerr, Bethany 

. Gorelick, Crest Film Distributors, 

was here last week from St. 

Louis . . Bill Bradfield, former Carthage 

. 

exhibitor, was on the Row and announced 

that he will go to Canada for a fishing 

paign. He will explain details of the drive 

Tuesday (23). 10:30 a.m.. at the 20th 

Contury-Pox screening room . Giles, 

Universal Pictures shipper, is convalescing 

at Bethany Hospital from an ulcer attack 

. . E. C. Elder, former Universal Pictures 

branch manager here, has been promoted 

from Paramount Pictures salesman in Dallas 

to exchange sales manager. 

trip. He recently was in Mexico for some 

Bev Miller will hold open house at his 

deep sea fishing. Bradfield said he will be 

new office Monday afternoon i22i on the 

gone until October 1 and plans to move to 

second floor at 1717 Wyandotte St. Miller 

Kansas City later . . . Jay Wooten, United 

operates Special Attractions and the Mercury 

Film Co. He will screen "Devil Doll," 

Theatre Owners president, represented the 

association at the New Mexico Theatre 

Fanfare production, at 20th Century-Fox 

Ass'n convention in Albuquerque last week. 

Monday, starting at 1:30 p.m. He also announced 

that Joe Poolych w-ill be here from Don Walker, Warner Bix)s. area exploiteer, 

New Orleans for the promotion of "Flesh arranged with radio station WHB to sponsor 

a Saturday morning screening of "A 

Eaters." Cinema Distributors of America 

film, which Miller is distributing. 

Distant Ti'umpet" as a promotion highlight 

of a Great Plains saturation of the WB 

Cecil Chaney was on the Row from 

film. The screening was held at the Paramount 

Theatre, and was widely Humansville, doing some buying and book- 

publicized 

by the radio station's disc jockeys. Marvin 

Graybeal, manager of the theatre, cooperated 

with Don Armstrong, WHB disc 

jockey, and Gary Reames of WHB. 

Woodie Latimer of L&L Popcorn & Poppers 

Supply is handling the distribution of 

Aqua-Pure water filters, a product of the 

Cuno Engineering Corp.. subsidiary of the 

American Machine & Foundry, Meriden, 

Conn. The attachment purifies water for 

soft drinks, coffee and drinking water and 

helps improve the taste. Incidentally, 

Latimer's office manager is Edna Johnson. 

Inadvertently her name apeared as Edith in 

this column last week. Our apology. 

Chick Evens, 20th Century-Fox area exploiteer, 

proudly announces that his two 

daughters are the recipients of college degrees. 

The older daughter, Mrs. Sherli 

Goldman, mother of two children, received 

her bachelor of arts degree from the University 

of California at Los Angeles. The 

younger daughter. Mrs. Pat Raach. mother 

of one child, is getting her master's degree 

at the University of Missouri at Kansas 

City. 

United Artists doings: Ralph Amacher, 

branch manager, will be visited Wednesday 

(24) by Al Fitter, assistant general sales 

manager, and Gene Jacobs, southern division 

sales manager . Case, 

booker, is vacationing in his Mississippi 

home town . . . Velva McCain is the new 

ledger clerk at the exchange. She is a 

newcomer on Filmrow . "The World 

of Henry Orient" was sneak previewed at 

three theatres Sunday evening (14). The 

Peter Sellers starrer will have a multiple 

showing at these three theatres and four 

drive-ins June 24. 

area but several pitched horseshoes an) 

played badminton. Many of the childre 

went swimming and a number even tishei 

Winners of the two portable transisto 

television sets, which were raffled, wei 

Anna Steinmetz, American InternationE 

Pictures booker, and Barbara Clark, Pol 

Midwest Theatres secretary. ! 

Fox Midwest managerial changes i| 

Kansas: Larry Johnson transferred frot^ 

Wichita to Fox Theatre, Atchison; Rai 

Monzingo from Atchison to Tucke; 

Liberal: Dudley Marchetti from Liberal t 

Boulevard, Wichita. 1 

1 

Screenings of the week: "McHale's Navy, 

was screened by Universal Tuesday afteri 

noon (16) at 20th Centm-y-Fox. "Kit 

ten With a Whip" was shown by Universj 

Friday afternoon (19) at 20th-Pox. MGJ 

has scheduled "Young Lovers" for Tuesdal 

(23) and "Quo Vadis" for Thursday (25| 

Both start at 1:30 p.m. 

; 

Ernie Block, who owns the Nemahi 

Drive-In at Sabetha, Kas., reported tha 

lightning struck his concession stan 

Wednesday night (10) and the interio 

part of the building was destroyed. Th 

booth was not affected and shows have no 

' 

been stopped. Rebuilding of the concessio: 

stand was started Monday (15). 

New K. C. Area Drive-In 

To Open on 1-70 in July 

KANSAS CITY—A new drive-in theatre; 

the I-7C, is scheduled to open early ii 

July on a 20-acre site at 8701 East nev 

U.S. 40. The theatre will have a capacit: 

of 1,240 cars. 

: 

Operation will be by the 1-70 Drive-Ii; 

Theatre Corp. Lu Vaughn, formerly mani 

ager at Highway 40 Drive-In for Smitl' 

Management, will be the manager. Martii 

Stone of the Boulevard Drive-In will servi 

the theatre in an advisory capacity and buj 

and book films. 

The new theatre will be the 16th drivei 

in in the metropolitan area and the third 

largest. Its name was derived from itj 

proximity to the new 1-70 route in thf 

eastern part of the city. Architect for thi 

project is Joe Oshiver; contractor is thi 

Howard Baltis Co. 

INDIANAPOLIS 

^he M. H. Sclieidlers (Hartford Thcatr( 

and Blackford Drive-In), Hartforc 

City, now have a doctor in the family. Theii 

son Jim received an M.D. degree from Indiana 

University June 8 . . . Paul Lee Clem-; 

ens. 9-month-old son of Mr. and Mrs. Joti 

Clemens, died on Friday (12). Mrs. Clemens 

(Dawn) formerly worked on the Row, 

The Clemenses have four other children— 

Daryl, Cheryl, Mike and Mark. 

Edward Spiers, manager at Allied Art- 

resigned, and was succeeded by H. H 

ists, 

DRIVE>i^! OWNERS- 

69 

Now ... 4-inch cttst- aluminum 

speaker, unpointed, 'vith protectire 

53 

screen, straight cord. 

SHREVE THEATRE SUPPLY CO. 

217 West 18th HA 1-7849 Kansas City, Mo. 

Approximately 200 attended the annual 

picnic of the Motion Picture Ass'n of 

Greater Kansas City at Sunny Shores 

Beach Monday afternoon (15). Despite 

clouds and a light shower, everyone seemed 

to have an enjoyable time. Pox Midwest 

was represented by nearly 60 persons and 

Commonwealth Theatres had 30. No baseball 

game was held because of the marshy 

THEWTRE EQUIPMENT 

442 N. ILLINOIS ST., INDIANAPOLIS, IND. 

"Everything for the Theatre" 

C-2 BOXOFFICE June 22, 1964

' 

. . Front 

. 

litchusson. former Paramount salesman 

. Claude McKean, former Warner Bros, 

lanager, was ill at General Hospital. 

The annual Variety Club golf tournament 

/ill be held August 10 at the Broadmoor 

,'ountry Club. Cochairmen for the event are 

iobert V. Jones and Murray Devaney, asisted 

by Phil Sherman, Stan Soderberg, 

'ack Smith, Ted Graulich and Harry Predrickson 

Norma Geraghty, NTS, was 

. . . )usy with commencements. Her nephew, 

(ohn R. Geraghty, Port Washington, N.Y., 

eceived a degree in business administraion 

at Notre Dame University, South Bend, 

Sunday (7i, and a niece, Jane Lysaght, Iniianapolis, 

received a degree in elementary 

'ducation at Indiana University, Bloomngton, 

Monday

. . . Richard 

. . Bob 

. . Fred 

. . Charles 

. . . Sam 

. . 

Everett 

. . Wally 

. . Johnny 

. . . Universal 

. . . The 

. . The 

. . DuPage 

. . The 

j 

Audrey Hepburn, 

month-old daughter for "oh's and 

from the staff. 

CHICAGO 

ah's 

Nancy Wilson, who makes her film debut 

in the remake The Chicago 

of Used Chair 

Ernest Mart is resealj 

Hemingway's 

"The Killers," ing the 

is appearing 

Milford Theatre, operated b 

at Mister Kelly's 

with Jackie Vernon. 

$AVE MONEY BY 

H&E Balaban . . . 

Ben Tom Dowd recently com 

Katz, Universal, 

is putting 

YOr 

pleted 

in long 

a specialty film in Florida, "Adar 

houi-s 

SUBSTITUTING 

lining up 

events for the world 

Lost His Apples." He operates 

premiere 

the Capi 

of this film 

WANT TO 

at the Roosevelt August 

Theatre here . . . According to reports froi] 

5. Several of the 

film's stars are 

LaPorte, 

due 

Indiana, pickets 

here 

are busy in fron 

for the opening 

CUT 

of 

Teaserettes 

Haglund, 

the Pox theatre because it is Allied 

non-unioi 

Theatres of 

.your oA imnois, 

cL low has 

pAiceci 

joined widow of Irwin Joseph will conj 

ElectroCarbons. Lee 

Artoe, president 

tinue operation of 

of Electro, 

the Hilltop Drive-Ir! 

was in Biloxi 

Miss., 

PREVUE 

to 

Prevue attend Bob Bachman of 

Service, 

the joint convention of 

L&M Management Cc. 

.COSTS 3 frame Trailer IVIrfi'fcfci kkA'^ the Mississippi 

will 

and 

do the booking. 

Louisiana theatre associations 

. 

Heim, United Artists 

publicist, has appointed Mike O'Connor as Giovanni Ridolfi will play a key role li 

his assistant . . . Vicki Schroeder Reiker Joseph E. Levine's "Marriage 

formerly at Universal, 

— Italia: 

brought in her two- Style." 

ing its attendance. 

to reporj 

Oichurd Salkin, 64, manager of the Jackson 

Detroit stating 

according 

from the Palace, sent a check for $500 fd 

Park Theatre many years and in that the three-week run of "Black Like seats at the October 23 opening of "M; 

Martha Joseph and a brother Leo. 

"Muscle Beach 

Party" and "Erik the Conqueror" Karl Maiden, visiting his family in Garj 

. . . 

Actd 

from the Palms Theatre in 

..cent months at the Commercial Theatre, Me" was the Palms' top grosser so far this Pair Lady." The event will be a benefit ftj 

:;i'd. He served as a key witness in the year. Allen is lining up a campaign for a the English Speaking Union. The Varieti 

n.inous Jackson Park monopoly antitrust statewide opening of the film in Wisconsin Club of Illinois will sponsor the showirl 

suit here in the 1940s. He is sm-vived by 

Seplowin of AIP, Sam Katz and on October 24 . Metal Produc| 

his wife Dorothy, a son Robert, a sister Alice Dubin were arranging the opening in has a new film splicer that tapes and splice! 

60 Chicagoland theatres of both sides of the film at once . . . 

ing her 

lakes. 

Spencer Tracy. 

Les Urbach, formerly of Chicago, has Mollie Schwartz of the AIP staff is spend- 

expressed delight over his next assignmeni 

been elected president of the Screen Directors 

Guild . . . "Night Song." an experi- 

star 

vacation taking a trip around the 

a role in "The Cincinnati Kid" which wi 

mental film written and coproduced by 

Chicagoan Marv Gold, was awarded a "distinctive 

production" certificate at the for Warner Bros., spent a few days at the 

Razz Goldstein, general sales manager Carroll Baker will be here for the Juii 

26 opening of "The Carpetbaggers" at tlj 

American Film Festival in New York . 

local office 

. . 

. . . Nat Nathanson, Allied Artists 

assistant sales chief, cut his Chicago 

Chicago Theatre. Producer Joe 

Bill Rcbane and Victor Nelson, Intercontinental 

Levine wij 

escort her on press rounds, and also plii 

Arts Productions, are preparing trip short when he learned his wife 

pictui-e, Panther" and "Seven Days A screening 

in 

"From 

May." 

room would be installed . .| 

Every Horizon," in the New York 

Zev Braun was in New York to see dis' 

his Zulu, 

had 

The Easy Life, Yesterday, Tod^ 

to produce a film titled "Sabina" here and taken ill in New York . 

Jones 

and Tomorrow and A House Is Not a Honj 

in Woodstock. 

was ill . . . John Pane-Gasser, projectionist, 

died . . . Gertrude Tucker, former 

publicist Ben Katz is makinj 

preparations for 

Universal 

staffer, sends greetings to her 

"The Killers," which wi; 

R. H. Dunbar, Warner Bros, manager, 

open at the 

old 

Roosevelt in August, and i 

scheduled a screening of "Sex and the friends from Los Angeles where she 

working with 

retired 

four years ago ... Si Lax and Ar- 

Eddie Seguin of B&K on prq 

Single Girl" at the Carnegie Tuesday (23) 

motion of "Marnie," due at the Chicago ij 

Graff, Universal manager here nold Monnette are lining up a summer August . Chicago 

of 

area Father's Daj 

until several months ago when he was promoted 

to an assistant sales manager In Zulu, Yesterday, Today and Tomorrow 

playdates for three big Embassy Council voted for "Hey releases, 

There, It's Yo^ 

Bear" as a screening 

and 

treat for the 15 ii 

New York, has resigned to join General A House Is Not a Home. 

nalist fathers and their letter-writing ofli 

Theatres in California . Simonelli. 

former Universal executive and John Thompson of Columbia is national guests June 20. 

spring. The winners were to be the RooseveJ 

now with Technicolor Corp., hunted up promotion coordinator for "The Long 

home friends when in town for the Technicolor 

board meeting. 

the 26th. Hal Perlman holds 

Ships," which will open at the 

Twentieth 

Woods on 

Century-Fox and Paramouri 

are 

down planning to 

the 

move their offices into th] 

publicity work at the local Loop area. It is 

office. Currently 

reported that other disi 

The McVickers will open "Circus World" his subject is "Good tributors, 

Neighbor Sam," including 

due 

MGM and Warn^ 

July 8 . . , Jack Eckhardt, at the 20th-Pox at the United Artists . 

Bros., 

. . Herb are 

Elisbm-g 

also preparing to leave Filmro'l 

exchange 

has 

here for 30 years, has been appointed 

sales manager 

added Lester Simansky to the 

on south 

management 

Wabash. Discussed for the ne'i 

. Niles, the at the Rockne Theatre, joining 

location is 

John the Home Federal 

local commercial 

Agnos. 

Savings i. 

films producer, said 5,000 Business has been booming with 

a day 

"The 

Loan building at State 

Pink 

and Adams street:' 

are viewing the 360-degree 

Port Authority exhibit at the World's Fair. Vic Bernstein, chief barker of the Variety 

Club, and Harry Balaban, chairman "Goldstein" . . . Jimmy Darren, his wifj 

tributors about the handling of his filn; 

The report on daily attendance was made 

by Francis D. Miller, director, transportation 

section, at the fair. The film is being reminder about the golf tournament to be opening of his "For Those Who Thin' 

of the club's annual golf outing, send a and two youngsters were in town for th; 

show-n from ten projectors running simultaneously 

in a booth hung from the ceil- 

21 . . . Going to Buffalo June 20 for the 

held at the Elmhurst country club August Young" at the Oriental Theatre. 

i 

ing of a circular theatre. Four-way stereophonic 

sound has been added to heighten and Mrs. Vic Bernstein, 

Variety International The Museum of 

convention 

Science 

were 

and Industr 

Mr. 

has a library 

Mr. 

of 18 old hits 

and 

which are 

Mrs. 

show 

Al 

the illusion that the audience is right in Raymer, Jean Schoenstadt. 

in its Nickelodeon Charles 

Theatre, Wolk, 

which seat! 

the middle of each scene. The film also has Mr. and Mrs. George 156. 

Regan, The movies are 

Mr. 

cut 

and 

down to about 

Mrs! 

2 

animation and optical effects, which, said Jack Rose 

. . . Bernstein 

minutes 

and 

each and they star 

Dr. 

such name 

Preston 

Niles. is extremely difficult to achieve in a Bradley dedicated as 

a 

Jack 

memorial 

and Mary Pickford, the 

plaque 

Gish sis 

at 

360 medium. Director of the film was LaRabida ters, Sanitarium in memory 

John Barrymore, Mable Normand an; 

of John 

Charles Ticho, and the director of photography 

was Jack Whitehead, both of Wilham Hollander old-fashioned 

Balaban, Jack Kirsch, 

Charlie Chaplin. 

Tom The theatre 

Flannery 

maintains th 

and 

. . . "Robin 

atmosphere, 

and 

with typicq 

the 7 

the Niles staff. 

Hoods" will be shown piano dui-ing the 

accompaniment and annual 

an old-fash; 

Variety Club theatre 

ioned fare of one nickel . 

collections. Regal the: 

Paramount publicist Dick 

Alex 

Taylor 

Drier 

has a does the commentary atre will 

busy for 

present 33 

schedule for Jime the 

rock 'n' roll trailer 

person 

25-27, 

made 

piloting Carroll by Filmack alities, 

Baker 

. 

around 

. . Variety 

including 

town 

Tent 

Dee Clark, 

26 

the Coasteri^ 

to promote "The 

scheduled 

Carpetbaggers" 

luncheon 

a "King for a Day" the Vibrants, Gladys Knight and the Pipsj 

. Allen of September 

Continental 16 to honor James Stage shows, 

Distributing was Coston, 

booked 

elated to receive head 

periodically through 

of 

a Coston 

report Enterprises, on his 

out the 

birthday. 

year at the Regal, have been boost 

C-4 

BOXOFFICE June 22, 196

i 

, The 

i 

case. 

I 

I 

changed 

; 

government 

' 

self 

' 

and 

!i jail 

ti and 

'l 

by 

, 

supreme 

Theatre Trespass 

Conviction Upheld 

RALEIGH. N.C.—The North Carolina 

court had some thinly veiled 

criticism of the U.S. Supreme Court last 

Friday as it ruled that the state's antitrespassing 

statute applies to theatres as 

well as to restaurants, lunch counters and 

soda fountains. The court upheld the conviction 

of three Negroes on charges of 

trespassing statute applies to theatres as 

etteville. 

In an opinion written by Associate Justice 

Susie Sharp, the court reaffirmed that 

under state law the proprietor of a private 

business "has the right to select the clientele 

he will serve" and that he may 

"arbitrarily exclude" anyone from his 

premises. She wrote that this applied to 

theatres and other amusements. 

"A man's conduct." Justice Sharp wrote. 

"must be judged by the law as it exists at 

the time his conduct is called into question 

and not by the law as he and others think 

it should be rewritten in the interest of 

\ social justice. ... If the law is to be 

changed, it is the firm conviction of this 

court that our system requires it to be 

by the legislative branch of the 

and not by the judiciary. 

'"When a court, in effect, constitutes ita 

superlegislative body and attempts 

to rewrite the law according to its predilections 

and notions of enlightened legislation, 

it destroys the separation of powers 

thereby upsets the delicate system of 

checks and balances which has heretofore 

formed the keystone of our constitutional 

government." 

court found no error in the conviction 

of Anna Cobb. Carson Norwood Sutton 

and Freeman Nick Dates in the theatre 

They were sentenced to 60 days in 

and fined $10 and costs with the jail 

sentence suspended upon payment of the 

fine and costs. 

Martin Theatres Reopens 

Updated Smyrna Belmont 

SMYRNA. GA.—Gold di'apes, new seats 

carpeting and a new, larger screen 

> were among the pleasing featm-es enjoyed 

first-nighters at the reopening of the 

Belmont Theatre recently. Martin Theatres, 

which purchased the Belmont last winter, 

also had installed a new concessions stand 

and instituted a new policy calling for opening 

the theatre daily at 1:45, except on 

Saturdays, when the opening time is 10:45 

a.m. 

Renee Clark, Cobb County's Jonquil Queen, 

and Lee Ann Denmark. Miss Cobb County, 

united their strength to operate a huge 

pair of scissors to cut the ribbon before the 

Belmont's front entrance on reopening 

night. 

Chep Morrison, former 

LAST FOR CHEP—The last speaking engagement of 

mayor of New Orleans and ambassador to the Organization of American States, 

was at the recent WOMPI Bosses luncheon held in the Roosevelt Hotel. Two days 

after the luncheon Morrison and his 7 -year-old son were killed in a plane crash 

on a flight to a ranch in Mexico. Left to right: Morrison, Harve Presnell, star of 

"The Unsinkable Molly Brown"; Marie Berglund, WOMPI president, and Frank 

Henson, manager of Loew's State Theatre. 

3,500r000 Expansion 

For Martin Theatres 

COLUMBUS, GA.—Allotment of $3,500.- 

000 for constructing new conventional and 

drive-in theatres, remodeling and acquiring 

property for theatre use has been announced 

here by officials of Martin Theatres. 

The move continues an expansion 

and updating program which the circuit 

initiated in 1961. 

Since January 1961, the Martin circuit 

has grown from 80 theatres to more than 

150 at present. Signalling beginning of the 

expansion in 1961 was acquisition of the 

Crescent Circuit of Nashville, which operated 

theatres in North Alabama, Tennessee 

and Kentucky. Immediately following that 

important purchase, eight theatres in 

Chattanooga and two in Atlanta were 

bought from Independent Theatres. 

Next came the Cinerama boom in the 

latter part of 1961 and throughout 1962. 

with the Martin organization focusing on 

remodeUng three theatres and construction 

of three new luxury houses for exclusive 

Cinerama programming. The six Martin 

Cinerama theatres, each costing $1,000,000, 

are in Seattle, 'Wash.: St. Louis, Mo.; New 

Orleans. Atlanta, Nashville and Chattanooga. 

Towns involved in the latest $3,500,000 

program, to be carried out during the 

next 12 months, are Panama City, Pla.; 

Columbus, Ga.; Opelika, Huntsville, Cullman 

and Gadsden in Alabama: Nashville, 

Chattanooga and Klngsport in Tennessee. 

Also included in Georgia are Atlanta, 

Valdosta, Milledgeville. Dalton and Cordele; 

Bowling Green, Ky., and Morristown, 

Greeneville and Murfreesboro in Tennessee. 

Plans for the above towns call for completely 

new theatres, thorough remodeling 

or property acquisitions. In addition. 15 

other theatres will receive new equipment, 

such as projection facilities, seats, carpets, 

etc. The new theatres and the remodeled 

ones will be provide with oversized, modern 

lobbies designed for easy handling of patron 

flow. The Cinemas will furnish all 

the comfort features and offer all the attractive 

features of decor developed within 

the theatre industry over recent years. 

BALLANTYNI INCAR SPEAKERS 

CONCESSION EQUIPMENT & SUPPLIES ^ 

PROJECTOR REBUILDING SERVICE ^ 

Prompt, Courteous Service 'Round the Clock 

-^ "W -^ ^W 

DIXIE 

THEATRE SERVICE & SUPPLY CO. 

1010 North Slappay Drive 

P.O. Box 546 Albany, Goorgio 

PI: HEmlock 2-28M 

J 

JiorVKMf^ 

BOXOFFICE :: June 22, 1964 


Large Core 


MAXIMUM LIGHT 

Evenly Distributed 

in Georgia—Rhodes Sound & Projection Service, Sovonnah-ADoms 

3-8788 

North Theatre Supply, 215 E. Washington St., 

Carolina—Standard 

Greensboro, N.C.—BRoodway 2-6165 

Standard Theatre Supply, 1624 W, Independence 

Blvd Charlotte, N.C— FRonklin 5-6008 

SE-1

. . . Margie 

. . "Tom 

. . 

. . . Rolande 

. . . Grace 

. . Valerie 

. . 

I 

I 

j 

{ 

fVfW ORLEANS 

/Quests at the reception held by Gov. John 

McKeithen and wife in the new governor's 

mansion at Baton Rouge honoring 

producer-director Robert Aldrich and stars 

Joan Ciawford, Bette Davis, Agnes Moorehead 

and Cecil Kellaway of "Hush . . . Hush, 

Sweet Charlotte." included theatrcmen T. G. 

Solomon. Kermit Carr. Page Baker. T. J. 

Howell. C. Clare Woods. Joseph Pulton. 

Charles Bazzell. Gordon and Randolph 

Ogden and Tom Mitchell. Outdoor scenes 

were filmed at the ante bellum Houmas 

House between Gonzales and St. Prancisville. 

. 

Paul Mantee and Barney, his acting 

monkey, were here to do some promotion 

for "Robinson Ci'usoe on Mars." in which 

they star. Mantee says he hopes to substitute 

a leading lady for the monkey in 

a picture eventually. The film opened on 

the 11th in 19 metropolitan area theatres 

. . . "Rhino!" was opened in 13 citywide 

situations Jones" opened on its 

second go-round at the Gentilly Art to excellent 

business. 

Imelda Giessinger of Richard Center and 

family attended the graduation at St. 

Joseph's High School of her son Barry 

with honors. He was the class valedictorian. 

Barry's older brother Larry is on 

the instructors staff at Charity Hospital 

Corcoran, another Richard 

Center staffer, and her husband returned 

from a vacation trip into the Rockies . . . 

Bill Reinke. Richard Center, and wife 

Betty are expecting the birth of their second 

child soon. 

Dolores Parker, Gulf States bookkeeper, 

resigned to await the bii'th of a baby . 

Don Kay, the independent distributor, and 

Al Boykin, WB salesman, called at the 

Gulf States offices in McComb . . . The 

Harry Thomases and son Steve attended 

the gala reopening of the Palms Theatre 

in Fort Walton by Gulf States on the 10th, 

after renovations, with "'Viva Las Vegas" 

WAHOO is 

fhe 


:'< increase business on your 

"oft- iljhis". 


deialls. 

Be sure to give seating 

or car copcdty. 


3750 Oakton Si. Skokle, Illinois 

Guma, Doris Stevens, Gloria 

Lutenbacher, Lee Nicholaus, Anna Sinopoli, 

Charlotte Neimeyer and Eugenie 

Copping entertained at St. Anna's Home. 

Willard Kaminer of the Pox in Carthage. 

Miss., has taken over the Hazel in Hazelhurst 

from M. A. Connett Theatres . 

Other items relayed by Transway: Aubrey 

Lasseigne has temporarily closed the 

St. Mary's Drive-In at Berwick, Percy Duplessis 

put his El Rancho at De Ridder on 

seven-day operation . Hogan resigned 

as secretary at BV to await the birth 

of a baby. 

Catherine Bonneval, UA staffer, returned 

from a visit with daughter Elaine 

in Des Moines, reporting that Elaine's 

husband Bill Bump won the Republican 

nomination in Iowa for state attorney general. 

Catherine returned with another 

daughter Sally by jet plane by way of 

Dallas where Sally lives . . . Pat Slemmer, 

a June graduate at Sacred Heart High 

School, succeeded Kathy Keeler, resigned, 

at Pilm Inspection Service . . . H. J. Labat, 

Cub Drive-In at Raceland, conferred with 

Page Baker at Theatre Owners Service. 

Loew's State opened a strong summer 

lineup of bookings, including The Pink 

Panther, Viva Las Vegas, The Unsinkable 

Molly Brown, The World of Henry Orient, 

A Shot in the Dark, Yesterday, Today and 

Tomorrow, and A House Is Not a Home 

Zatarain was back at work at 

Columbia after a vacation trip in Florida. 

Frank Barry, Columbia office manager, 

spent his vacation at home . . . Sid Balkin, 

publicist, was here in behalf of "The Long 

Ships," now at the Orpheum where Asa 

Booksh reports business is tops. 

. 

John Schaffer sr., who pioneered Pilm 

Delivery Service a half century ago, now 

retired, chalked up his 74th birthday recently 

. . P. F. Goodrow finally decided 

that a vacation is in order. After years of 

uninterrupted activity as an independent 

distributor, he and his wife took off by 

plane for Hastings on the Hudson, N.Y., 

to visit his son Bill and family and see the 

World's Pair in New York . . . Gulf States 

has tm-ned over the Lincoln and Temple 

theatres in Baton Rouge to P&W Enterprises, 

headed by Ina 

Ted Williams. 

Lee Freeman and 

Jim Gillespie, 20th-Fox, was in from 

Dallas working on promotion for "What a 

Way to Go!" due at the Saenger . . . "The 

Silence," debated as art or pornography, 

was at the National and Peacock art 

houses . . Joe Silver, 20th-Fox booker, 

. 

and wife Bess started a vacation stay at 

their summer home in Slidell with Mrs. Silver's 

mother, and trips with Milton White 

to the Rigolets to do some fishing. 

Rosa Lucille Hart, leader in legitimate 

theatre at Lake Charles m.any years and 

known over the nation by authors, writers, 

actors and artists, died on the 7th at 

the age of 63. Back in the 1940s, she was 

public relations director for Southern 

Amusement Co. She du-ected the Lake 

Charles Little Theatre for 30 years. She 

is survived by her mother, who is 93, and 

a brother, both of Lake Charles. 

Kay, daughter of Louis Dwyer, booker 

for Gulf States at McComb, who w 

graduated from high school there ti: 

spring, won a scholarship awarded by bui 

ness and industry interests in the stal 

The scholarship is good for the school } 

the winner's choice and Kay plans to el 

ter Mississippi State at Starksville and tal 

up mathematics and nuclear engineeriil 

Kay is the oldest of the Dwyer's six ch| 

di'en. 

Dotty Harmon, UA staffer, her husbai 

and three children hosted a family rl 

union consisting of grandparents, uncli 

and aunts, etc., on a recent Sunday 

. j 

Jeanne Crozat and Helen Pabst of tl 

BV office are working on dates for "Thrj 

Lives of Thomasina," coming up for 

day-and-date showing starting July 2 . J 

The RKO Orpheum used a 5 cols., 16-in. £ 

in color, the largest opening-day-layol 

seen here in years, for "The Long ShipJ 

Huntley P. Briggs Ncaned 

To Technicolor Post 

From Western Edition 

LOS ANGELES—Huntley P. 

Briggs hi 

been named assistant general manager l] 

the Technicolor Corp. commercial and e(j 

ucational branch, it was announced he:; 

by Delbert K. Smith, vice-president of tlj 

consumer products division. Briggs w^| 

headquarter in Burbank, Calif., where til 

Technicolor commercial and education] 

! 

branch produces and markets the Techn' 

color 8mm instant projector. His activitii 

will include sales administration, sales trair 

ing, advertising, sales promotion and publ 

relations for the branch. 

Briggs formerly was vice-president i 

charge of the west coast office for Roser! 

bloom-Elias & Associates, Chicago adveii 

tising agency. 

The Hallelujah Train' Nov! 

The Hallelujah Trail' 


HOLLYWOOD—The Mirisch Corp. hg 

changed the title of John Sturges' produc 

tion of "The Hallelujah Train" to "Tl:! 

Hallelujah Trail" to avoid confusion wit 

John Prankenheimer's "The Ti-ain." Bot; 

films star Bui-t Lancaster; both are fc 

United Artists release. 

"Trail," scripted by John Gay from th 

William Gulick novel, starts filming Jul 

8 in Gallup, aimed for roadshowing. Le 

Remick, Jim Hutton and Pamela Tiffi 

star with Lancaster. 

"Train," the Praiikenheimer film, com 

pleted shooting last week in Prance. Juk 

Bricken produced with Paul Scofield an 

Jeanne Moreau also starring. 

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SE-2 

BOXOFFICE June 22, 196'

BOXOFFICE LEADS THE FIELD 

with more exhibitor subscribers 

because it fyublishes . . . 

MORE Local 

and National News 

AAUKC Booking 

Information 

MURc Showmandising Ideas 

iVlUKb Operational 

Information 

lYlUKb Equipment and Concessions Tips 

fVlUKb 

Convention Coverage 

MURc on all 

counts that count most 

—read and relied on by MORE Theatremen 

than any other film trade paper in the world 

THE NATIONAL FILM WEEKLY - WITH THE LOCAL TOUCH! 

BOXOFFICE :: June 22, 1964 gE.3

. . Mr. 

. . Among 

. . The 

. . Prom 

I 

j 

' 

MEMPHIS 

Q L. Orundon. president of Film Tiansit. 

and Ms wife are on vacation . . . Also 

vacationing are N. J. Calhoun, Columbia 

manager, and Charles O'Dell. manager of 

the Palace Theatre . . . Floyd Harvey, for- 

If 

Seats Could Speak 

Would Yours Say 

"Ah" or 

"Ouch" 

It's simple to build seats that offer 

nothing but comfort. It's just as easy 

to ignore all else but their comfort. 

Seats that are just soft would no 

doubt get lots of "ah's," but watch 

them after the day-in-and-out punishment 

movie-goers give them. Then, 

you'll be screaming "Ouch!" There's 

an ideal combination. That's our 

forte. Want to talk it over? 

now featuring 

MASCOFOAM SEAT CUSHIONS 

More durable, more comfortable, safer. 

Fire & moth-resistant, won't lump, sag or 

mat. Moulded to "breathe" and may be 

cleaned. Ask for samples. 

MANUFACTURERS: 

Foam rubber & spring cushions; coverings. 

DISTRIBUTORS: 

MUpholstery fabrics, general seat supplies. 

ASSEY 

SEATING CO. 

merly with Buena Vista but currently representing 

Don Kay here and in New Orleans, 

is a patient in a New Orleans hospital. 

W. W. Kendall, manager of the Guild 

Theatre, is in San Francisco for a week. As 

a result of the Guild showing of the Times 

release. "The Grand Olympics." for a week, 

the Olympic Fund to send our stars to 

Japan is $200 richer . State Theatre, 

Starkville. Miss., has been closed for the 

summer . and Mrs. J. T. Hitt have 

engaged Exhibitors Service to do the buying 

and booking for theatres at Bentonville, 

Springdale and Rogers, Ark. 

Exhibitor Leon Rountree of the Holly, 

Holly Springs, Miss., is en route to the 

World's Fair via Williamsburg and Washington 

. Mississippi exhibitors 

on Filmrow were Max Connett, Roxie at 

Newton, and other theatres; and Paul 

Maxey, Gloria at Senatobia . Tennessee 

came Andy Jonas, Trenton Drivein. 

Trenton; Mr. and Mrs. Howard Nicholson, 

51 Drive-In, and Mr. and Mrs. Hayes 

Redmon, Strand, all from Millington. 

Mr. and Mrs. Jack Lowry and Gordon 

Hutchins, 67 Drive-In, Russellville, Ark.; 

Mrs. Ann Hutchins, State, Corning; John 

Staples, Carolyn, Piggott; Jack Braunagel 

of Hot Springs with theatres at Hope and 

Helena; Paul Shafer, Strand, Lepanto, 

and Jack E. Singleton. New, Marked Tree, 

were on Filmrow from Arkansas. 

Columbia, Mo. City Council 

Denies Cable TV Plea 

From Central Edition 

COLUMBIA, MO. — Requests for franchises 

to operate community antenna television 

systems in the city were turned down 

by the Columbia city council, by a voice 

vote Monday night (1 ) . Meredith Broadcasting 

Co. and Commonwealth Theatres, 

both of Kansas City, made requests for 

franchises several weeks ago. 

Concern was expressed by councilmen 

over possible damage that cable television 

might cause to the two TV stations in Central 

Missouri—KRCG-TV at Jefferson City 

and KOMU-TV at Columbia. 

Many Central Missouri cities are seeking 

franchises for cable TV. Columbia is the 

first city to either reject or approve the 

applications. Local TV repair firms strongly 

oppose the requests. 

H. L. Robinson Sr. Retires 

After 34 Years With WB 


LOS ANGELES—H. L. Robinson sr. was 

to retire from Warner Bros. June 13 after 

more than 34 years with the company. 

Robinson entered the motion picture industry 

48 years ago in Dallas, then moved 

to Atlanta to become controller for S. A. 

Lynch Enterprises, which operated some 

186 theatres and had franchise distribution 

agreements in 11 southern states with 

Paramount, Realart, Triangle, Metro and 

Associated First National film companies. 

Subsequently, Robinson served as general 

auditor for Paramount's theatre division 

and as controller for Universal Theatres. 

— 

'Viva Las Vegas' Bow: 

In Memphis With 300 

MEMPHIS— "Viva Las Vegas" opened ai 

the Strand to three times average business 

Three other first runs reported better thai 

average as Malco enjoyed a 200 third wee( 

with "The Pink Panther," the Palacf 

scored 175 per cent with "Tom Jones" an^ 

the Warner did 110 with "A Distant Trumi 

pet." 

; 

J 

(Averoge Is 100) 

Guild The Grand Olympics (Times) 10 

Moico The Pink Panther (UA), 3rd wk 20 

Palace—Tom Jones (UA-Lopert), 16th wk 17 

Plaza The Carpetbaggers (Poro) 101 

State—The Cholk Garden (Univ), 2nd wk 10 

Strand Viva Las Vegas (MGM) 

Warner—A Distont Trumpet (WB) 

301 

H 

20th-Fox TV Becomes 1 

Major Net Supplier 


HOLLYWOOD—The 20th Century-Poj 

television production arm next season wil 

be the second largest supplier of networlj 

TV hours among the major film producer^ 

Twentieth Century-Pox Television, whicf 

last year had no new shows on the air 

has a minimum of four new series 

sched' 

uled for the fall season, according to Rich!, 

ard D. Zanuck, vice-president in charg^ 

of production. 

Under the supervision of vice-presidenj 

William Self, 20th-Pox TV is currentl^j 

preparing three one-hour shows—Daniej 

Boone, 12 O'clock High and Voyge to th« 

Bottom of the Sea—and one half-hou] 

program, Peyton Place, to be shown twicij 

a week. 

"ABC and NBC are committed to spenp 

$18,000,000 at our studio in the produc! 

tion of films made by our writers, producers 

and directors working directly foj 

20th Century-Fox Television," Zanuck saldl 

Of the ten new one-horn- programs schedj 

uled by all the networks for next sea-j 

son, 30 per cent is being produced by 20th-} 

Fox TV; and of the 32 new series sched-j 

uled, 121/2 per cent is from Fox-TV. 

The pilots for the four new series werii 

financed by the networks. Last year, ac-' 

cording to the production executive, 20th-j 

Fox provided its own financing for all thf 

pilots it made. 

; 

Geodesic Dome Theatre 

Is Started at Las Vegas 

From Western Edition : 

LAS VEGAS—Ground was broken herfj 

June 4 for the aluminum geodesic domt 

theatre which Nace Theatres of Scottsdale. 

Ariz., is constructing for a late Septembeii 

or October opening. . 

Vincent Murphy, general manager foj' 

Nace. and B. G. Kranze, vice-president oJ 

the Cinerama company, reported the neW 

theatre will be built to Cinerama specifications, 

and that "Circus World" probably 

will be its opening attraction. 

Catholics to 


Cite 'Lilies' 

HOLLYWOOD—Ralph Nelson's "Lilies oil 

the Field" will receive the first yearly best] 

film award of the National Catholic Theatre 

Conference at its annual conventior 

August 27 in Detroit. NCTC headquarters 

in Washington has invited Nelson, Oscarwinner 

Sidney Poitier and screenwriter 

James Poe to attend the awards banquet. 

SE-4 BOXOFFICE June 22, 1964

! CHARLOTTE 

;: based 

' 

With 

i 

. . . Marvin 

. . . Charlie 

. . . Recent 

. . Renee 

. . Mrs. 

. . The 

. . 

. . "Dark 

Joint MP Contest 

For Two SE Areas 

JACKSONVILLE—C. L. Charley" King, 

ocal AIP manager, and V. J. "Jimmy" 

3ello, Atlanta AIP manager, have pooled 

,heir ideas to provide an interesting conest 

for exhibitors of the t-wo areas to cele- 

)rate AIP's tenth anniversary sales drive, 

July 22-August 18. 

Each booking of an AIP feature will pro- 

.Ide exhibitors a chance to win U.S. Sav- 

,ngs bonds worth $100, $50 and $25. The 

;iame of the first-place winner from each 

sxchange area will be sent to Los Angeles 

for entrance in a grand-prize drawing 

ivhich will provide a week's trip to Hollywood 

for two persons with all expenses 

paid. 

Expanded Durham Starlite 

Reopens With 'Airborne' 

DURHAM, N.C.—The Starlite Drive-In, 

jcompletely rebuilt and enlarged, has been 

ireopened. City and county officials and 

presidents of Durham civic clubs attended 

a buffet dinner at the Jack Tar Hotel in 

connection with the reopening of the theatre 

on the old Oxford highway north of 

Durham. 

The airer was purchased from A. C. Rigs- 

'bee jr. several months ago by Howell Theatres 

of Smithfield and expansion of the 

facility has been taking place since that 

time. 

space for 400 cars, it is equipped 

with in-car speakers and a 35x70-foot 

screen. Cafeteria -style service is provided 

in the concession stand. 

The theatre reopened Friday night i5) 

with the showing of "Airborne," the story 

of the 82nd Airborne Division. 

Big Grosses in Carolinas 

For The Naked Witch' 

— "The Naked Witch," 

on a legend of the Appalachian 

mountains, has been recording very big 

grosses in Consolidated Theatres' drive-ins 

and indoor theatres and by the 45 exhibitors 

represented by Twin States Booking 

Service of Charlotte, according to Claude 

Alexander, producer of the 60-minute film. 




reported to be doing big-gross business by 

Monarch Theatres, Chicago; Stanley Warner 

circuit units in Texas; Interstate Theatres, 

Dallas; Video Theatres, Oklahoma 

City, Okla., and Chakeres Theatres, Springfield, 

Ohio. 

Pet Parade on Stage 

WINSTED, CONN.—The Strand Theatre 

hosted a Saturday morning children's pet 

parade on stage and also screened Columbia's 

"1,001 Arabian Nights." Admission 

was ten cents. 

EÎBOOKING SERVICE 

221 S. Ouirdi St., ChorioHa, N. C. 

FRANK LOWRY . . . TOMMY WHITE 

PHONE FR. 3-7787 

JACKSONVILLE 

rd McLaughlin, Columbia manager, and his 

staff kicked off the company's 40th 

Anniversary Drive two weeks in advance 

by supplying exhibitors of the area with an 

eight-page booklet of all Columbia screen 

product now available. The booklet, enlivened 

by an illustrated cover executed by 

Jackie Hess of the Columbia office, is 

divided by black-and-white and color product 

and is classified under headings of 

drama, shock, science fiction, adventure, 

comedy, western, musical, short subjects 

and serials. 

A WOMPI rummage sale is scheduled 

from morning until night July 11 at the 

Brentwood housing project . home 

trailer in which Sherry Dobbs, 20th-Fox 

staffer, resided was turned upside down 

and destroyed by a freak tornado on a 

recent afternoon while Sherry was at work 

Skinner, who operates three 

theatres and doubles as an independent 

booker for other theatre owners, took time 

out for a flying trip to Cameron, Tex., 

where he attended his daughter's graduation 

from high school . Eckert, 

daughter of Columbia's Philomena "Phil" 

Eckert, received her honorable discharge 

from the Women's Army Corps and joined 

Charley King's staff at the AIP branch 

office here. 

Benny Leviton, owner of the Capitol Theatre, 

Homerville, Ga., and his family are 

vacationing at nearby Jacksonville Beach 

. . . Also vacationing are Betty Healy, 

United Artists office, and Betty Lamb, 

Meiselman Theatres . Alda Mc- 

Clure of North Carolina, mother of W. A. 

"Bill" McClure, Universal manager, is here 

for a visit with Bill and his family . 

George K. Friedel, 20th-Fox salesman, went 

into the St. Petersburg area for calls on 

exhibitors. 

Mrs. C. H. Robuck, wife of "Buck" Robuck. 

United Artists salesman, has been 

confined to their home by illness ... It 

is reported that "Snake" Richardson, who 

recently retired as AIP manager in Atlanta, 

has moved to Panama City, Pla. 

The newest local WOMPI member is 

Rosa Martin, secretary to John Harlan in 

the Florida State Theatres home office 

King, AIP manager, and Al 

Svoboda, AIP salesman, returned from a 

company sales gathering in New Orleans 

Filmrow visitors included Mr. 

and Mrs. R. C. Bailey, Blountstown Drive- 

In, Blountstown; Dick Eason, MCM Theatres, 

Leesburg, and Joel Floyd, Central 

Theatre, Willacoochee, Ga. . . Robert 

. 

Mullis, who formerly operated the High 

Springs Drive-In, has moved north into 

Georgia for another theatre connection. 

WOMPI invitations have gone out for the 

group's annual installation banquet to be 

held at the Gatepost Restaurant. The program 

will include a cocktail party and a 

smorgasbord dinner. Main speaker of the 

evening will be Mrs. Waldo Norris, an 

honorary WOMPI who is a leading television 

personality of Channel 4, WJXT, 

with Fred Mathis, Paramount manager, 

serving as master of ceremonies. An invocation 

will be given by C. H. "Buck" 

Robuck, United Artists salesman who is 

known as the "godfather" of the local 

WOMPI chapter. 

Three new first-run arrivals have been 

strongly endorsed as fine family entertainment 

by Judge May, Florida Times- 

Union entertainment editor. Receiving his 

accolade are motion pictures at three FST 

houses; "Flipper's New Adventure" at the 

Florida, "Hey There. It's Yogi Bear" at the 

Edgewood and "The Chalk Garden" at the 

Center. 

Kent Theatres' Main Street Drive-In had 

a one-night stand with "Dr. Brundell's 

Shock Show" on stage while omitting 

Meiselman's Fox 

screen entertainment . . . 

and Midway drive-ins had the first local 

run of "The Molesters" for adult audiences 

. Purpose" finally opened at 

the San Marco Art Theatre after receiving 

two .setbacks by holdover dates on tl;e 

second run of "Lilies of the Field" . . . Successful 

holdovers are "It's a Mad, Mad, 

Mad, Mad World" at the Cedar Hills and 

the Town and Country and "The Pall of the 

Roman Empire" at the Five Points. 

EXHIBITORS of 

ATLANTA and 

JACKSONVILLE 

EXCHANGE TERRITORIES 

Who Have Not Played 

W rite or Call 

ALBERT E. 

ROOK 

333 Myra St., Neptune Beach, Fla. 

PHONE; 249-4572 

VACUUM CLEANERS 

ROY SMITH CO. 

365 Pork St. Jacksonrille 

RCA and Brenkert 

Parts Available Thru Us 

THE QUEEN FEATURE SERVICE, INC. 

19121/2 Morris Avenue Phone 251-8665 

Birmingham, Alaboma 

BOXOFFICE June 22, 1964 SE-5

. . Hush, 

MIAMI 

J I least one iheatre in the area is flashing 

a •'last call for popcorn" warning 

across the screen in the last showing of a 

movie feature to let patrons know that the 

concessions stand staffers want to go home 

and are shuttng up shop for the night. Like 

those station identification breaks on TV. 

Speaking of TV. although "Flipper" is a 

busy movie star on several local theatre 

screens right now and outwitting villains 

in a TV series being filmed at the Ivan 

Tors-MGM studio in Miami. Tors has said 

that as soon as the new TV series reaches 

the nation's home sets next fall. "Flipper" 

will give up in the theatre. The theatre 

version will have run its course by then 

and Tors says he has no intention of 

lengthening any of the TV episodes into a 

theatre movie. "You can't ask people to 

pay a dollar or two for something they can 

see free on TV." he commented. 

NO HAT 

TRICKS 

NEEDED 

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BOXOFFICE 

Renew Your Subscription 

NOW 

Announcing 

An organization billing itself as Expert- 

menial Camera Workshop, 8000 Biscayne 

Blvd., will make a feature film, "The Nest 

of the Cuckoo Bird," with script by its director 

Bert Williams. The latter believes 

there is a lack of trained local talent and 

contends his project will help eliminate 

that problem by giving Miamians experience 

before the cameras. 

Miami photographer Steve Wever is in 

Baton Rouge. La., with Joan Crawford, 

Bette Davis and the 20th Century-Pox 

company making "Hush . Sweet 

Charlotte" . . . Woody Woodward, WB Atlanta 

representative, was quoted as saying 

that theatre owners already have 

pledged guarantees of $8,410,000 for "My 

Pair Lady." Although the Miami Beach 

opening is nearly seven months away, Warners 

is launching a group ticket sales program. 

The letterhead lists Mildred Kressel, 

at the Lincoln Theatre, in charge. 

One of the weirdest contests on record 

must be the cat milk-drinking contest at 

the Essex Theatre in connection with the 

opening of "The Three Lives of Thomasina." 

Kids have been invited to bring their 

cats to the theatre where a bowl of milk 

will be provided for each animal. The one 

lapping up all the milk in its bowl first 

wins. 

Ted Flicker of "The Premise" fame is 

planning an independent production, 

"Throw Out the Dead Goldfish," an Ozymandias 

production . . . Fred Berney started 

interior shooting on "Once Upon a Coffee 

House" at Miami's Reela Studio since outdoor 

weather wasn't suitable. 

Silent film star Sessue Hayakawa, who 

made a comeback in "The Bridge on the 

River Kwai," has been added to the judging 

panel of the Miss Universe Beauty 

Pageant in Miami Beach July 21-August 

2 . . . Wometco's Parkway initiated a showcase 

policy with the opening of "South Pa- 

NEW OFFICES 

AND SHOWROOM 

TO SERVE YOU BETTER 

With the Finest Theatre Equipment 

JOE HORNSTEIN, INC. 

759 W. FLAGLER ST. MIAMI, FLA. 33130 

TELEPHONE REMAINS FR 4-7596 

cific." offering only a single show eacl 

week night with an intermission. Weekem 

performances are continuous. Due to follo\ 

the current attraction are "The Cardinal 

and "Lawrence of Arabia." 

Woody Woodbury, Fort Lauderdale's fa 

vorite son for the last six years and Miami] 

for about six years before that, got to| 

billing when he visited the Olympia The] 

atre the other day in his first stopoff ther 

since he played the Olympia stage som 

years ago as fourth or fifth billing, m 

current visit was to host an invitationa 

screening for "For Those Who Thini 

Young," which stars Woody, cafe and T^ 

comedian, in his first screen appearance 

The UA release is on the screen at thj 

Olympia, Beach, Gables, Shores, Cora 

Ridge, Fort Lauderdale, and Florida-Palrl] 

Beach theatres. Woody had no trouble re* 

calling the day of his first stage date al 

the Olympia—it was the day war startS'l 

in Korea. Woody, who had been a Marin 

fighter pilot in World War II, was bookej 

right out of the Olympia and back into th 

Marines. He flew jets in over 100 comba 

missions before he could again pick up h| 

theatrical career. 

Universal to Service 

Hartford Pay TV 

From Eostern Edition 

NEW YORK — Universal Pictures wi: 

service RKO General with product for itj 

Hartford pay TV experiment with Zenith' 

Phonevision, according to an agreemen 

reached in the broadcaster's suit agains 

the film in federal district court in Nei 

Haven. Still pending is the case agains 

20th Century-Fox to supply features. 

Coercion and economic threats ar 

charged in the suit that prevented Chan 

nel 18 from getting films for pay TV 

Triple damages were sought imder th; 

antitrust laws. Most of the major com 

panics are doing business with the Harti 

ford channel. 

John Pinto, in charge of the Hartfori 

test for RKO General, would be alloweij 

to bid for Universal films on a first subsej 

quent-run basis, as is the case where othei 

film distributors are concerned. Biddinj 

for older films also will be permitted, 

j 

The number of pictures is not specifier 

in the agreement, which runs through th 

remainder of the station's experimental pa 

TV operation as authorized by the Federa 

Communications Commission until Jun 

27, 1965. RKO General must apply am: 

obtain FCC aproval for any extension o 

operation beyond that date. 

Good Business Climate 

Prevails in Connecticut 

From New England Edition 

HARTFORD—Business is booming ii 

Connecticut, according to secretary of statj 

Mrs. Ella T. Grasso. 

Two hundred and eighty-seven nev 

stock corporations were formed durini 

April, fourth largest number for tha 

month since her office began keeping thi 

new corporation count in 1946. 

In January 1958, there were 294 nev 

stock corporations registered. The coun 

was 319 in January 1959 and June 195! 

showed 324, the largest number on record 

SE-6 BOXOFFICE June 22, 196'

1 

their 

i From 

I MADRID 

; 

with 

I 

,1 row. 

I 

luxury 

I 

Opening of FSVs Suniland at Miami 

Climaxes 50 Years in South Florida 

MIAMI—Opening on Thursday (25i of 

the Florida State Theatres' new luxury 

unit, the Suniland on U.S. No. 1 south of 

the Palmetto expressway, almost coincides 

with the 50th anniversary of the circuit's 

entrance in South Florida i under the 

original name of Paramount Enterprises'. 

"Good Neighbor Sam" will be the opening 

feature at the new theatre, which will 

open its doors daily at 1:45 p.m. and start 

its continuous screen program at 2. The 

first night's performance is being sponsored 

by the South Miami Hospital auxiliary 

to buy more equipment for the hospital's 

emergency room. 

The Suniland will have 576 seats in the 

orchestra, 378 in its luxury lege. Seats are 

installed on 42-inch rows and orchestra 

seats push back so seated customers do not 

have to stand to admit late arrivals into a 

Modified rockers are installed in the 

loge, permitting patrons to swing 

back and forth as they watch the movie. 

Harry Botwick. FST supervisor in South 

Florida, said that the Suniland will be the 

second theatre in the area to have its booth 

on the main floor. When the Sheridan 

Theatre, Miami Beach, installed Cinerama 

and 70mm, the booth was moved to the 

main floor. This makes for true projection 

without distortion, it is claimed, a problem 

when the picture is screened at a slanting 

angle. The sound system, transistorized, 

provides speakers located strategically 

throughout the theatre. 

The Suniland has parking space for 672 

cars, plus additional space for 500 cars in 

an adjoining area. 

'Pleasure Seekers' 

! Scenes in EI Prado 

Vi'estern Edition 

I 

— Director Jean Negulesco 

f wi'apped up three weeks of filming on 

20th-Fox's "Pleasui'e Seekers" in Spain 

praise for Spanish authorities for 

exceptional cooperation with the 

filming of scenes with Tony Franciosa and 

: Pamela Tiffin. Negulesco was permitted to 

lens El Pi-ado museum, where the most 

famous Goya, Greco and Valesquez paintings 

are hung. Negulesco feels that a duplicate of 

' this decor would be impossible to reproduce. 

Negulesco and the unit returned to Hollywood 

where filming of "Pleasure Seekers" 

will continue for five to six weeks at 20th- 

Fox studios. 

HOLLYWOOD — Stephen Boyd, 

accompanied 

by his agent Herbert Brenner, flew 

to London to confer with producer Irving 

Allen and director Henry Levin on Columbia's 

"The Golden Horde." Clark Reynolds 

has been signed to write additional scenes 

for the Beverly Cross screenplay. 

AMT Pictuies Corp. has been formed to 

make "Paternity Suit," an exploitation 

feature. Principals in the company are Eugene 

Arnstein, AA studio manager; producer 

Harry L. Mandell and attorney Eugene 

L. Ti-op. This arrangement in no way 


affects Arnstein's position with Allied 

Artists. 

Producer Ronny Lubin, whose "The Outrage" 

is being released for the screen by 

MGM, has planed to New York and then 

on to Bogota at the invitation of Colombian 

president Guillermo Leon Valencia. He will 

spend two weeks in Colombia as guest of 

the government inspecting historical sites 

which he may use in the filming of "Simon 

Bolivar." 

"The Art of Love," the comedy starting 

this month at Universal, marks the 12th 

Universal feature to be put into production 

since the first of the year, more than the 

studio started during all of 1963. Five of 

these are currently in production. 

Three Cooper Houses 

In Okla. City for Sale 

From North Central Edition 

LINCOLN—The Midwest, Warner and 

Sooner Theatres in Oklahoma City will be 

offered for sale by Cooper Foundation 

Theatres of Lincoln, president E. N. 

Thompson announced here after Cooper 

accepted a sui'render by Stanley Warner 

Theatres of lease agreements on the three 

houses for an undisclosed consideration. 

The leases would have run untU June 30, 

1970. 

Thompson said the negotiations achieved 

a mutual goal of both groups. 

"The repurchase of the lease agreements 

by Stanley Warner now make sale of all 

three properties a practical probability," 

he added. 

Thompson said Cooper will continue 

operating the Midwest and Sooner theatres 

until they are sold. The Warner Theatre, 

now closed, will not be reopened immediately. 

He said the proposed sale is in line 

with Cooper's policy of concentrating its 

theatre holdings in the "Golden Triangle." 

This -triangle" includes Cooper Foundation 

theatres in the Denver-Colorado 

Springs-Greeley area; Omaha and Lincoln, 

Neb., and Minneapolis. 

Earlier this spring. Cooper announced 

the leasing of the Cooper Theatre in Oklahoma 

City to Dr. and Mrs. L. A. Newcomb 

mitil June 1975. The Newcombs also 

operate the Lakeside in Oklahoma City. 

Kenneth Herts Is Opening 

New Caribbean Offices 


HOLLYWOOD — Kenneth Herts, president 

of Herts-Lion International, planed 

out Tuesday i9) on an extended business 

trip to New York. Jamaica, Tilnidad. Haiti. 

Puerto Rico and the Bahamas. While in 

New York, he plans to set opening dates 

on the Keenan Wynn-Mai Zetterling starrer, 

"Pattern for Plunder," and the initial 

engagement of "White Hunter." In the 

Caribbean, he will set up offices in Jamaica 

and Trinidad and finalize sales in all five 

territories for 20 of the firm's features. 

Aunt Cecilia 

died of 

embarrassment 

Heaven forbid that she mention 

a lump on her "chest" to 

anyone— even her own doctor! 

She died of breast cancer. 

Today, more and more 

women have adopted the habit 

of breast seif-e.xamination. 

And a lump on the "chest" 

sends them to their doctors 

immediately. They know that 

early diagnosis and prompt, 

proper treatment could help 

save their lives. 

The American Cancer Society's 

life-saving film BREAST 

SELF-EXAMINATION demonstrates 

this easy-to-learn 

technique. Call your local Unit 

of the Society for information 

on where to see it. 

And fight cancer another 

important way. 

Send a generous check 

today to "Cancer", 

c/o POSTMASTER. 

I 

AMERICAN CANCER SOCIETY 

BOXOFFICE 

SE-7

— 

A dozen years from now these boys will 

Investment Opportunity 

be riding 

citizens ... it helps us maintain that love of indi- 

trail for real—herding cattle to help feed your childrenvidual 

liberty which is basic to the well-being of 

Till then, how much patience and love and planning 

our nation. 

When you bring the Payroll Savings Plan into 

must go into their training? How much effort your plant when you encourage your employees 

into keeping our society free and our economy to enroll—you are investing in the young people 

stable, so young people can develop into responsible, 

who will help feed the world a decade from now. 

productive adults? 

You are investing in all the ranchers and herders 

You have an investment in these boys. To protect 

and farmers of America's tomorrow. In America's 

it, you can join with other leading American future. In freedom itself. 

businessmen to promote the Treasury's Payroll Don't pass this opportunity by. Call your State 

Savings Plan for U. S. Savings Bonds. The Treasury 

Savings Bonds Director. Or write today directly 

Department's Plan helps to encourage the habits to the Treasury Department, United States Savings 

of self-reliance and thrift we so need in all our Bonds Division, Washington, D.C. 20226. 

i-^j^. 

'" your plant.. .promote the PAYROLL SAVINGS 

M 

PLAN for U.S. SAVINGS BONDS 11 

ISe V. S. Government does not pay for this advertisement. The Treasury Department thanks, for their patriotism. The Advertising Council and this magazine. 

SE-8 BOXOFFICE June 22, 1964

' phins," 

'Dolphin' Grosses 

At Record in Texas 

DALLAS — "Island of the Blue Dolwhich 

was world-premiered in 

Dallas and other Texas cities and towns 

Thursday as part of a 400-theatre Texas 

territorial saturation series of openings, 

rolled up record business, according to 

Universal. 

In its 15-theatre multiple-run Dallas 

opening, "Island of the Blue Dolphins" 

drew $37,783 on its first four days through 

Sunday night for the biggest multiple-run 

gross in the history of Universal in Dallas. 

Similar results are being recorded in Fort 

Worth and San Antonio. 

In smaller situations like Ennis, Mc- 

Kinney, Cleburne, Jacksonville, Henderson, 

Weatherford and Stephenville, the first 

three days' business through Saturday 

evening topped such record-breakers as 

Charade, That Touch of Mink, The Thrill 

of It All, To Kill a Mockingbird and Lover 

Come Back for the same three-day periods. 

"Island of the Blue Dolphins" opened in 

281 of the 400 Texas saturation situations 

on the 4th. 

Southwest Circuits Gross 

High With 'Naked Witch' 

OKLAHOMA CITY — "The Naked 

Witch," based on a legend of the Appalachian 

mountains, has been recording very 

big grosses in theatres of this area, according 

to Claude Alexander, producer of the 

60-minute film. Stanley Warner units. Interstate 

Theatres and Video Theatres have 

played the picture extensively with gratifying 

response right down their lineup of 

theatres of all sizes and situations. 




reported to be doing well by Chakeres Theatres, 

Springfield, Ohio; Monarch Theatres. 

Chicago; Consolidated Theatres, Charlotte, 

N.C., and Twin States Booking Service, 

Charlotte, N. C, the latter representing 45 

exhibitors. 

Oklahoma Legislators 

Favor Ticket Tax Repeal 

OKLAHOMA CITY—Most of the Oklahoma 

delegation in Congress, two senators 

and six representatives, are in favor of repealing 

the 10 per cent tax on admissions 

over $1, Sam Brunk, executive secretary 

of the United Theatre Owners of Oklahoma 

and the Texas Panhandle, reported 

at the Monday i8) board meeting. 

The session was the last until September 

14. 

Brunk reported he had received letters 

from the eight legislators on the tax question. 

Five of the representatives and both 

senators also expressed opposition to proposals 

to establish a national daylight savings 

time law. 

Adds Guide to 'Murder' 


HOLLYWOOD—Gloria Westerweller. a 

21-year-old blonde who was serving as a 

guide at the Chrysler Corp. exhibit at the 

New York World's Fair, was signed by director 

Richard Quine, currently in New 

York filming UA's new Jack Lemmon 

comedy, "How to Murder Your Wife." 

OKLAHOMA CITY 

^X/alter Haberlin resigned as manager of 

the State Theatre here on the 1st and 

took over the operation of the Wes-Ten 

Theatre on the 3rd. The Wes-Ten, a suburban 

theatre, had been operated for the 

past several months by George Shanbour 

who, it is reported, will manage the 

new Hillcrest Drive-In which is owned by 

his brother Parris Shanbour and Charles 

Shadid. Besides the State, Haberlin has 

managed theatres in Tulsa, Purcell, Marlow 

and on the west coast. He and Maxine 

Emmons have also taken over the management 

of the Film coffee shop on Filmrow. 

succeeding Ed Burris. Mrs. Emmons has 

had a lot of experience in the operation of 

eating establishments, and she and Walter 

have promised Filmrow and other business 

folk in the vicinity of the coffee shop 

the finest food that is available. 

Filmrow visitors included John L. Fagan, 

Borger, Tex.; Alex Blue and Hank Robb, 

Tulsa: Dennis Collier, Kingfisher and 

Weatherford; George Jennings, Comanche; 

Everett Mahaney, Guymon; Bill Wilkinson 

and his fiancee Aneta Sumner, Bristow; 

Milan Steele, Pawnee, and Roy L. 

Rollier, Lamont . . . Also in town were 

Royce Cozort, Britton, who announced he 

was giving up the operation of the Ritz 

Theatre July 15; L. E. Brewer, Pauls Valley; 

C. M. Swabb, Stroud; Frank Henry, 

Anadarko; A. C. Brown, Shamrock, Tex., 

who reported that Seibert Worley had gone 

east to visit his brother-partner Eugene, 

and to attend a meeting of commmiity 

television systems operators in Philadelphia; 

Jimmy Leonard, H&S, Chandler; G. 

E. Ortman, Ortman, Hennessey. 

Also V. E. Hamm, Lawton; Ray Hughes, 

Poteau and Heavener; John Thompson, 

Atoka; Fred Brewer, Ada; Woodie Sylvester, 

Stillwater; Horace Clark, Chickasha; 

Johnny Jones, Shawnee; H. S. McMurry, 

Dumas, Tex.; Bill Slepka, Okemah; Paul 

Stonum, Anadarko, and H. D. Cox, Binger, 

who said he would reopen his theatre, 

closed for the past several months, around 

July 1. 

In from Dallas was Al Wolf, Acme Pictures, 

and from Lincoln, Neb., was George 

Gaughan, Cooper Foundation Theatres . . . 

J. Rudolph Smith, who operated the Royal 

Theatre, Mount View, which has been 

closed for two years, was on the Row and 

advised that he had sold his theatre and 

also his home there and now lives in Oklahoma 

City. He said he believed the theatre 

would be torn down and a parking 

lot made on the site. From Seneca, Mo., 

came Albert Surtillott who operates the 

Holiday Theatre there and also the Lyric 

at Anderson and the Lux at Granby, all in 

Missouri. He wants to transfer his bookings 

and shipping to Oklahoma City on 

account of high express charges from Kan- 

GET OUR ESTIMATE^"^^ 

on both little and big jobs. You get the 

most for your money from Oklahoma 

Theatre Supply." 

"Your Complete Equipment House" 

OKLAHOMA THEATRE SUPPLY CO. 

628 West Grand Oklahoma City 

sas City, plus the fact he can get overnight 

service from here by Mistletoe Express Service. 

During the day, Albert works for a 

radio station in Miami, Okla. He formerly 

operated a theatre in Fairland, Okla. 

. . . Nina 

Lois Scott of AlP-Screen Guild spent a 

recent weekend at Lake Tenkillcr in the 

eastern part of the state with relatives, 

and while there experienced one of the 

worst rainstorms they have had in that 

part of the state for a long time 

Milner, cashier at Screen Guild, returned 

to her desk on tlie 15th after being away 

from the office several days on account of 

the death of her husband J. A. Milner. 

Playground in Rear 

At New Irving Airer 

DALLAS—The 650-car Park Plaza Drivein, 

featuring an all-paved ramp area and a 

playground in the rear, was opened at midweek 

by Jerry Meagher in suburban 

Irving. 

The playground of the $250,000 showcase 

was placed in the rear so the youngsters 

could continue using it after the show begins. 

Fully fenced and illuminated and 

covered with pea gravel, the playground has 

an attendant on duty at all times. 

Meagher said all designing and detail 

work were planned for the family. The 

ticket booth will accommodate cashiers to 

service two lines of cars to prevent long 

waits. 

The ramp area contains an illuminated 

walk from the front ramp all the way back 

to the concession stand and playground, 

with each ramp numbered. 

Reed Whatley, who has many years of 

experience, is the manager of the Park 

Plaza. He has worked at Harlingen, Houston, 

Temple and Roswell. 

Walt Disney to Reissue 

'So Dear to My Heart' 


HOLLYWOOD—Walt Disney, for his annual 

fall reissue, this year has selected 

"So Dear to My Heart," Bml Ives-Bobby 

Driscoll-Luana Patten-Beulah Bondi costarrer 

originally released in 1948 by RKO. 

The film is backgrounded by a typical 

county fair, giving the reissue seasonal 

timeliness. 

10 YOU 

WANT TO 

CUT 

your 

PREVUE 

COSTS 

$AYE MONEY BY 

SUBSTITUTING 

Jiimack. 

Teaserettes 

OA CL low pAKsd. 


3 

Trai/er With 

'^Stills & Voice . 

Wrife for 

Details.'. 

BOXOFFICE June 22, 1964 SW-1

COUEGE 

IS BUSINESS* 

BEST 

FRIEND 

Business employs almost half of 

the product of colleges—the colleee 

graduate. Business management Is 

largely composed of college graduates. 

Business concerns benefit extensively 

from the research colleges 

engage In. Business owes college a 

great debt. 

Higher education is facing during the 

next decade greatly enlarged student 

enrollments, the problems of an explosion 

of knowledge, and the need 

to meet ever growing demands for 

ever better educated men and women. 

These problems involve vastly increased 

costs which cannot be met 

out of present income. 

The operating cost of higher education 

today is over four and a half 

billion dollars a year and will at least 

double in this decade. 

Business and industry, as major beneficiaries 

of American higher education, 

must recognize a responsibility 

to contribute their fair share. 

American business corporations produce 

much of the nation's wealth. 

They have enormous power for good. 

We believe they can exercise it in a 

meaningful way— as many do now— 

by providing voluntary support for 

colleges and universities of their 

choice. 

These conclusions, and the following 

statement of conviction, were 

outcomes of a recent conference of 

business leaders sponsored In New 

ôrk by the Council for Financial 

Aid to Education, Inc. 

A STATEMENT OF CONVICTION 

We believe that, in the light of the present ness now provides to education through 

urgency, now is the time for a broader and taxes. 

deeper participation by the business community 

in the support of higher education. 

We therefore call upon our colleagues in 

We urge responsible management to think 

through its opportunity and its obligation 

to adopt meaningful programs of voluntary 

American business and industry to help corporate support to those colleges and 

spread the base of voluntary support of universities whose service and quality they 

higher education as a necessary supple- wish to encourage and nurture. We on our 

ment to the extensive support which busi- part will do no less. 

JOSEPH A. GRAZIER. 

Americati Radiator & Standard 

Sanitary Corporation 

HAROLD H. HELM, 

Chemical Bank New York 

Trust Company 

F. W. MISCH, 

Chrysler Corporation 

FRANK O. H. WILLIAMS, 

Connecticut General Life 

Insurance Company 

JAMES C. DONNELL II, 

Marathon Oil Company 

WILLIAM CARPENTER, 

Pittsburgh Plate Glass Co. 

H. GERSHINOWITZ, 

Shell Development Company 

Shell Oil Company 

HARRY B. McGLURE, 

Union Carbide Corporation 

J. S. JOHNSON, 

U. S. Rubber Company 

R. D. LILLEY, 

Western Electric Company, Inc. 

•IRVING S. OLDS, 

Former Chairman of the Board 

U. S. Steel Corp. 

•FRANK W. ABRAMS, 


Standard Oil Co. (N. J.) 

•DEVEREUX C. JOSEPHS, 


New York Life Insurance Co, 

•FRANK H. SPARKS, President 

Council for Financial Aid to 

Education, Inc. 

'•«,-.. 

Published as a public service in cooperation with 

The Advertising Council and the Council for Financial Aid to Education, 

BOXOFFICE 

SW-4 BOXOFFICE June 22, 196

; 

dential 

' 

In 1940. Boesel was named manager of 

Milwaukee's Garfield Theatre, which later 

on was absorbed by the Pox chain. Prom 

this point on. he managed practically 

every house in this area, including the 

Downer, Varsity, Strand, Palace and Wisconsin, 

subsequently becoming district 

manager for the circuit. When the Pruchain 

took over, Frank was named 

general manager, and Boesel became man- 

director of the Wisconsin, moving 

to the Palace when the Wisconsin 

was converted into a dual theatre. Cinema 

on the ground floor, and Cinema II on 

the upper level. 

the elevation of Boesel, Don May 

replaces Boesel at the Palace, Milton Har- 

mon will manage the new Southgate, slated 

to open July 1, and Louis Orlove, veteran 

and publicist, was named manager 

of the Uptown, a house he managed 

some 30 years ago before he went into 

publicity for the Pox circuit. 

j 

aging 

] 

over 

' 

I 

; With 

' 

i 

I 

showman 

' 

, taken 

' 

; 

Boesel 

' 

H. G. Boesel Moves Up 

With Prudential Corp. 

MILWAUKEE— Prudential Management 

oip. announced here that Harry G. Boeel, 

53, has been elevated to the newly 

Congratulations were in order as 

this shot was taken following the announcement 

that Harry G. Boesel had 

teen elevated to district supervisor for 

the Prudential circuit. Left to right: 

Boesel, Albert P. Frank, and Francis 

Bickler, chief film buyer. 

created position of district supervisor. He 

succeeds Albert P. Frank who becomes 

general manager of Wisconsin Amusement 

Corp. Prudential, however, retains Prank 

on a coixsulting basis. 

Prudential operates 22 theatres throughout 

Wisconsin, 12 of which are in the 

iMilwaukee area. Wisconsin Amusement has 

six theatres— in West Bend, Pond du Lac, 

and upstate, in addition to operating a 

vending business and apartment buildings 

in the Pox River valley. 

is a veteran of some 40 years 

in show business, beginning as a bill peddler 

for an independent house in Sheboygan. 

In 1925 he joined Universal as an 

.assistant manager, the firm later being 

over by Warner Bros. He next went 

to Appleton where he managed the Appleton 

Theatre. Dm-ing the depression he 

hawked a German war film with the aid 

of a calliope, after which he joined the 

iSaxe circuit and opened the Orpheum 

Theatre in Kenosha. 

GARFIELD MANAGER IN "40 

Film Councils Provide Conscience 

For Movies, Says Film-TV Editor 

MILWAUKEE — Mrs. Raymond Pfeif fer 

was elected president of the Better Films 

Council of Milwaukee at the 19t)4 

annual luncheon Monday (1 > at the Milwaukee 

Inn. She succeeds Mrs. S. V. Abramson, 

who was named advisor and parliamentarian. 

About 200 attended. 

Also elected were Mrs. Robert A. Hunholz, 

vice-president: Mrs. Leslie Diveley, 

recording secretary; Mrs. Gilbert Loeser, 

treasurer; and Mrs. G. Prentice, corresponding 

secretary. 

The annual citation went to Harold 

Janecki, Prudential Theatres official, "who 

contributed so generously in his time and 

effort ... in behalf of the council and 

community." 

The speaker was Wade H. Mosby, Milwaukee 

Journal TV Screen editor. Among 

the invited guests, were Joseph Reynolds, 

manager of the Towne Theatre; Milt 

Harman, Southgate Theatre; Pat Halloran, 

manager at Universal, and Variety Club 

chief barker in the introduction. Pat was 

inadvertently called chief doctor; Harold 

Ross, manager at Paramount; Eddie Gavin, 

manager at AIP; Bud Rose, publicist; Wade 

H. Mosby, the Jom-nal; Andrew M. Spheeris, 

radio station WEMP and Towne and Riverside 

theatres; Otto Schlact, manager, station 

WMVS; and "Dick" Wenzel, president 

of the Milwaukee County Radio and 

Television CouncU and an executive of the 

Milwaukee school board. 

MOSBY THANKS COUNCIL 

Mosby said he wished the council to 

know that he appreciated the letter he had 

received commending him on the column he 

wrote concerning nudity and sex in motion 

pictures. Mosby recently returned 

from Hollywood, where he interviewed 

scores of stars, and visited numerous sets 

on location, the gist of which appears in 

his regular column, 

"It is organizations such as yours that 

provide a conscience for the motion picture 

and television industry. I resist the notion 

of censorship in a free country," he said, 

"but I welcome the presence of organizations 

that can occasionally offer praise 

for what is good and wholesome in the 

entertainment world, and a stern tut-tut 

for what is misrepresentative of society as 

we know it to be. 

"I am afraid that motion pictures and 

television wield more influence than any 

of us realize. The conduct of celluloid 

heroes and heroines is accepted as the 

norm for adult behavior by the pre-adults 

who use the screen as a main form of 

divertissement. 

MOST FHJWtS WHOLESOME 

"What is unwholesome on these screens 

should not go unnoted and unchallenged. 

The playwright's morality should not be 

interpreted as the nation's standards. Nonetheless, 

I find myself defending the motion 

pictm-es and television far more often 

than I chastise it from my small podium 

before the bar of public opinion. I am sm-e 

that you share with me the belief that, by 

and large, American screen fare is skillfully 

done and wholesome. 

"When I start to carp about nudity and 

sex in motion pictm'es, I really am expressing 

alarm that the moviemakers have 

forgotten how to go about their craft of 

Entertaining people, and therefore are offering 

cheap physical stimulants and shock 

values in place of quality. 

"It's something like the man who has 

nothing to say to express his vehemence, 

and so resorts to profanity. I hope that 

your cause for alarm, when you have such 

cause, also is based on a genuine desire 

to see quality drama preserved on omscreens." 

"Before I condemn myself with my own 

friends," he confided, "let me hasten to 

add that my last eight-day visit to Hollywood 

included some 30 interviews. If you 

are interested in statistics, the trip resulted 

in 583 column inches—that's about 45 feet 

of printed words in the Milwaukee Journal's 

Green Sheet and TV Screen magazine. And 

when I added all this up, I found that the 

stories also generated 45 pictures, and that 

comes out to one picture for every foot 

of reading, whatever that might signify. 

"And just a word or two about the 

Hollywood way of life," he continued. 

"You seldom find working actors nightclubbing 

and boozing, despite the lurid impression 

of movie life that we all have 

acquired. For the most part, actors work 

long hom-s, and work hard. They have to 

get up with the sun in order to get to the 

studio and through makeup and wardi-obe 

in time to start the day's shooting schedule. 

They work a long day. They have 

home-work, learning lines for the next 

scene. They plop into bed early and, 

understandably, fairly exhausted. They go 

to chiu'ch on Sunday, they marry and 

have children; they have nervous breakdowns 

because they are creative and ambitious, 

and too often frustrated. 

"They get divorces because sometimes 

they can't separate themselves from the 

Alice in Wonderland that is a part of 

(Continued on page NC-3) 

WAHOO is 

the 

boxoffice attraction 


"off-nigiifs". Write today for com* 

plete details. Be sure to give seaN 



37S0 Oakton St. • Skokie, lllinoif 

BOXOFFICE June 22, 1964 NC-1

' 

j 

j 

N N E APO LI S 

'iniiesota Amusement Co. kicked off its 

campaign for "The Uiisinkable Molly 

"lown" with a Mill City visit by Haive 

ITfsnell, Broadway singing star who makes 

his film debut in the picture. Presnell got 

un entire column of newspaper exposure in 

Will Jones' Tribune corner, talking about 

the film and his role in it. "On the stage, 

Johnny Brown was constantly an anchor, 

in every scene. Molly changed, and the focus 

had to be on her change: as a result. 

Johnny was rather wooden. In the film, 

however, it's possible to show Johnny's 

character changing and developing at the 

same time Molly's is: his reactions become 

more important, and he becomes more of a 

real person." The way "The Pink Panther" 

is pulling 'em in at the Maco Century, the 

Mill City opening for Presnell and Molly 

Brown may be postponed for another week 

or so. 

Harold J. Engler's Hopkii^s Theatre in 

suburban Minneapolis is being remodeled 

to the tune of $100,000. Practically "the 

entire theatre will be new." said Engler 

surveying the construction work . . Mill 

. 

Citians will get an opportunity to hear in 

person the music of Henry Mancini later 

this month when the film composer and 

conductor brings his orchestra to Metropolitan 

Stadium for a "concert under the 

stars." 

It was a great movie week all 'round for 

the kids, what with "Hey There. It's Yogi 

Bear" running at the downtown Lyric. Bob 

Thill had his ushers taking turns wearing 

a Yogi Bear outfit and greeting the kids at 

the theatre door. These kid shows have a 

way of adding up, say the exhibitors: the 

reduced price of most of the ticket sales 

is made up by the heavy traffic at the 

concession stands. 

Freda Podratz, secretary at Theatre Associated 

booking offices. Is recuperating 

New 

from surgery at Eitel Hospital 

gimmick at the Coon Rapids 

. . . 

Drive-In is 

a "Stop and Swap" sale, held on the theatre 

grounds all afternoon and running 

right up till show time. Based on the oldfashioned 

flea-market, the sale costs sellers 

and swappers $2 for stall space with 

buyers admitted free. Heavy family turnouts 

are reported for the venture. 

"Flipper's New Adventure" had a showcase 

first-run opening locally in eight 

neighborhood and sub-run houses and did 

landslide business—much to the satisfaction 

of the exhibitors. 

The Bloomington Drive-In, just south 

of the city limits, has its facilities put to a 

unique use each Sunday morning when the 

Hope Presbyterian Church of neighboring 

Richfield holds services for Sunday 

drivers, tourists, and car-transported shutins 

in the theatre. "Worship in your car 

as you are" is the theme of the church for 

the only outdoor services currently being 

held in the area. 

Ted Mann reports packed houses at his 

Campus Theatre for the current program 

of double-featui-ed older art films such as 

EARNS UP TO mm AN HOUR! 

CkctoJLA 

•OLYMPIC, 

POPS IT BEST! ^ 

KEEPS IT HOT! 

This big-time money-maker produces 

plenty of tasty, tender, hot 

popcorn. Hot popcorn means more 

sales . . . repeat sales. Put the 

"Olympic" to work—for real 

profits! 

DISTRIBUTED BY: 

MIDLAND 

POPCOR^^ COMPANY 

67 Eighth Ave. N.E. 

NC-2 

Tel: FEderal 3-0434 

MINNEAPOLIS, MINN. 

dcteju CORNditioner 

forces warm, dry air through the 

stainless steel storage bin, keeping 

popped and boxed corn HOT 

regardless of weather or 

moisture 

— 

— 

— 

— 

— 

— 

The Horse's Mouth, Mr. Hulot's Holiday 

Black Orpheus, and Last Year at Marienbad. 

Despite heavy showings of the filmj 

at local 16mm museum and school funcl 

tions. the old goodies are still capable o] 

filling a commercial house in the right 

neighborhood. Located on the campus oj 

the University of Minnesota, the Campul 

apparently fits the bill. 1 

Bill Rohr, North Central Allied's "ShowJ 

man of the Year" at the recent NCA con^ 

ventlon, underwent surgery just one weel( 

after receiving the award. Bill has made & 

good recovery 

named 

Embassy Pictures has 

. . . 

Fenton Lee as Mill City brand?] 

veteran of film dls^ 

manager. A 30-year 

trlbution and sales, Lee will headquartej 

at Minneapolis and will handle the com-^ 

pany's product for the local, Des Molnesi 

Omaha, Kansas City and St. Louis areasi 

'Mad World' Leader 

In Resurgent Omaha 

OMAHA — Holdovers did surprlsingljj 

well last week as five theatres offered con-j 

tlnued fare. There was strong competitiorj 

In the college world series and the Ak-Sar-; 

Ben races. "Becket" picked up steam in its 

12th week at the Cooper, approaching ter-1 

minatlon of the extended run. The Indlarj 

Hills Theatre continued to pack In patronss 

especially heavy out-of-town trade, for "It'^^ 

a Mad, Mad, Mad, Mad World." 


Admiral—The Pink Panther (UA) 12C 

Cooper Becket (Para), 12th wk 130 

Indian Hills— It's a Mad, Mod, Mod, Mad World 

(UA-Cineramo), 1 1 fh wk 23d 

Omaha A Distont Trumpet (WB); FBI Code 98 1 

(WB), 2nd wk 

Orpheum—The Chalk Garden 

90 

.\Ki 

(Univ), 2nd wk. . 

State— Rhino! (MGM), 3rd wk lOCl 

•Mad World' ISO Mark 

Highest in Milwaukee 

MIL'WAUKEE—Although none of thd 

week's reports carried a twice-average 

film, "Mad World" did ring up a substan-i 

tlal 150 In its 25th week at the Cinema I) 

Several others hovered around the 129 

mark. 

Cinema I— It's a Mod, Mad. Mad, Mad World t 

1 

lUA-Cmeroma), 25th wk 

ISq 

Cinema II The Pink Panther (UA), 2nd wk 75 

Lowner— S'/j (Embassy), rerun 10(5 

Mayfa.r Tom Jones (UA-Lopert), 14th wk 125; 

Palace—The Last Man on Earth (AlP) """ 

Point The Pink Panther (UA), 2nd wk; A 

Summer Ploce (WB), reissue 

Riverside The Cholk Garden (Univ), 2nd wk 

Strand Cleopatra (20th-Fox), 48th and final wk. 

Tower— 

Towne 

Warner—The 

Knife in the Water (Kanawha), 

Wild and Wonderful 

Bridge on the River 

(Univ) 

Kwai 

60i 

110 

3rd wk. . . 

(Col), 

reissue, FBI Code 98 (WB) 125' 

'How West Was Won' Again 

Tops Minneapolis First Runs 

MINNEAPOLIS — "How the West Was: 

Won" regained top position once agaln,| 

posting a 135 count in Its 66th week at the 

Cooper. Percentages at most first runs 

hovered above average and "The Carpet 

baggers" remained strong at 120 In its 

third week at the Orpheum. 

Academy 

' The Fall of the Roman Empire 

(Para), 8th wk 

. . 

Cooper— How the West Was Won (MGM- 

Century—The Pink Panther (UA), 3rd wk. 

Cinerama), 66th wk 

135i 

Gopher For Those Who Think Young (UA), 2nd wk. 100! 

Lyric Hey There, It's Yogi Bear (Col) 110^ 

Mann—The Three Lives of Thomasina (BV) 120i 

Orpheum The Carpetbaggers (Para), 3rd wk 120^ 

St. Louis Park— Black Like Me (Cont'l) 100; 

State The Long Ships (Col) 90 

Suburban World Rice Girl (Ultra); Fatol Desire 

(Ult 90 

World—Tom 

wk! '!!'.!!! lOOl 

Jones (UA-LopertV, ' 1 Wti 

BOXOFFICE June 22, l«64i

; 

atre. 

'„ p^l 

— 

— 

The 

;alls Film Councils 

Movies' Conscience 

(Continued from page NC-1) 

heir daily lives. On the whole," hs said, 

'actors are intelligent people and witty 

ven as you and I: they want to make a 

iving—even as you and I, and they're 

luman—even as you and I. If there are 

ny continuous floating orgies going on, 

have never been invited to one. And if 

ever get such an invitation, I'll accept, 

never been to a good orgy!" 

've 

He then turned to television: "Television 

one of our modern phenomena: is it a 

s 

ine-eyed, time-eating ogre or an educaional 

blessing? Is it the idiot box and 

)Oob tube that its critics say it is, or is 

science's greatest gift to the art of comnunicating? 

t 

Possibly, it is all of these 

hings. If you use it only to keep up 

,vith the Beverly Hillbillies, I'm sure it's 

he boob tube. But would you have been 

vithout your television set at the time of 

^'resident Kennedy's assassination? Don't 

[>'0U plan to be watching the political contentions? 

Has yom- vote ever been influenced—and 

in a way you thought beneificial—by 

seeing the candidates on telejVision? 

"And so, of course, there can be no 

^Blanket indictment of the industry. It has 

lits weaknesses and its strengths. We're irritated 

by its commercials, but we don't 

want to pay for om- entertainment, and so 

we put up with them. We're critical of its 

|lowbrow approach, but by and large, we 

don't watch its highbrow efforts. I'd say 

then, that we, the people, get what we ask 

for on television. 

"Personally, I'm a little cynical about 

whether we'll ever ask for anything better. 

And by 'ask for' I don't mean writing letters. 

Just as a newspaper bases its advertising 

rates on the number of papers it sells 

,every day, so does television base its rates 

—and therefore, its survival—on the number 

of people who watch its programs. I 

think people are going to stick with the 

entertainment side of television." 

As at the theatres, there is a constant 

demand for "different" television 

programs, "and this imposes a staggering 

task on the producers," he said. "All too 

often, under the circumstances, they fail, 

and we're disappointed because we see the 

same old plots, hear the same old jokes, 

and see the same old dancers," and enumerated 

the 15 most popular programs. 

Speaking of Hunt Stromberg jr. anent 

the Beverly Hillbillies, he quoted Stromberg 

as pointing out: "I happen to feel that 

anything that there's public appetite for 

I in good taste, of course i 

is uplifting. If it 

lightens the load in anyone's day, it is uplifting. 

How uplifting is a concert if nobody 

watches?" 

MILWAUKEE 

Meskis, who has been "laid up" for 

some eight weeks, has returned to take 

over the management of the Downer The- 

Wally Riek held the fort in Al's absence 

and also kept a watchful eye on the 

Varsity Theatre as well. 

Passengers on the first run of the steam 

powered Marquette & Huron Mountain 

SW Opens Milwaukee Capitol Court 

Shown above in the lobby of the 

plush new Capitol Court Theatre are, 

left to right: Drew Eberson, architect; 

Jerry Bierce, manager of the new theatre; 

Harry M. Kalmine, general manager 

of Stanley Warner Theatres; 

Henry Burger, Midwest zone manager, 

and Harry Mintz, Wisconsin district 

manager. The smaller photo is a front 

view of the new theatre with Burger 

and Mintz standing in the scene with 

Aaron Shiesman, booker and buyer. 

railroad from Marquette, Mich,, to Big 

Bay, traveled through the area where "Anatomy 

of a Murder" was filmed. Since the 

filming of the pictm-e, this part of Michigan 

has become quite a tom'ist attraction, 

according to observers. 

The mayor's motion picture commission 

released the following evaluations: For 

general audience—Ballet of Othello, Black 

Like Me, A Bucket of Blood, Don't Tempt 

the Devil, Evil Eye. The Flesh Eaters, Forbidden 

Sands, Goliath and the Vampires, 

Hey There, It's Yogi Bear, In the Doghouse, 

The Last Man on Earth, Masque of the Red 

Death, McHale's Navy, The Organizer, 

Ready for the People, Robinson Crusoe on 

Mars, The Seventh Dawn, Sinner of Paris, 

The Starfighters, Train 349 From Berlin, 

The Undead, The Unsinkable Molly Brown. 

For mature entertainment—The Cool 

World, Crazy Desire, The Given Word and 

Live Fast and Die Young. For adults only 

Bedroom Vendetta, The Devil's Woman. 

Girls on the Loose, Knife in the Water, La 

Bonne Soupe, Temptation and Week End. 

Recommended not to be shown : That Kind 

of Girl. 

Rowley and Armstrong 

To Virginia Convention 


VIRGINIA BEACH, VA. — Syd Gates, 

Norfolk exhibitor and general chairman 

of the 30th annual Virginia Motion Picture 

Theatre Ass'n convention scheduled at the 

Cavalier here July 20-22, announced that 

both John H. Rowley, president of TOA, 

and Jack Armstrong, president of Allied, 

will appear at the opening business session. 

Arrangements have also been completed 

to play the seventh annual golf tomnament 

on two separate courses, the Cavalier 

Country Club on Tuesday and Bow Creek 

on Wednesday. 

Capitol Court theatr 

GAL A nor Ml Mr tonight soopm be 

^-"OPENING VARIETY CLUB CHARIT 

|u. 

-MfHtJBllljmMM 

Milwaukee Strand 

Purchased by G & G 

MILWAUKEE—The hard-ticket Strand 

has been purchased by Herbert L. Golden 

and Leonard S. Gruenberg's G&G Theatre 

L. S. Gruenberg H. L. Golden 

Corp. of New York. Gruenberg, president 

of Sigma III Corp., was formerly eastern 

division manager for RKO Pictures and 

later NTA vice-president. Golden formerly 

was vice-president of Bankers Trust Co. 

and United Artists Corp. but now is in the 

investment and finance business. 

Jerry Gruenberg, who formerly headed 

the Prudential and Joseph Gran theatres 

in this area, is managing the 850-seat 

Strand for G&G, who acquired it from 

Joseph Seller's Prudential circuit. 

Workmans on Prize Trip 


RENO, NEV.—A two-week trip to Japan 

for two was the prize won by Ken Workman, 

district manager of United California 

Theatres and manager of Reno's Majestic 

Theatre, for doing the best job in the nation 

in promotion on Paramount Pictures' 

" 

•'A Girl Named Tamiko. Workmans 

took the trip via a Japan Air Lines plane. 

BOXOFFICE June 22. 1964 NC-3

. . Larry 

. . Cy 

. . Free 

. . Teams 

. . 

. . 

. . Irv 

' 

Dubuque s Grand Theatre Is First 

In US. to Install NSS Cinemotion 

I 

>;rBUQUE. IOWA—M. J. Dew-Brittain 

ho Grand and Strand theatres here is 

aio first exhibitor in the nation to contract 

for Cint'motion, National Screen 

Service's revolutionary new advertising display. 

A June 9 telegram of congratulations 

from Melvin Gold. NSS general sales 

manager in New York, confirmed the "Dubuque 

first" and cited Dew-Brittain for 

his "foresight and leadership as a showman." 

The Dubuque theatreman admits to 

recognizing a good thing in Cinemotion 

and he's quite pleased with the honor that 

goes with being the "first." However, he 

allows that a 9-day-old granddaughter 

deserved some of the credit. Here's why: 

While in Chicago for his first look at 

the new grandchild. Dew-Brittain stopped 

at NSS offices to pay respects to friends 

there, including Milt Feinberg. manager, 

and formerly of Des Moines. NSS was 

showing Cinemotion to Chicago theatre executives 

that same day, and Dew-Brittain 

was invited to sit in. He did—and was 

so enthusiastic about the new process that 

he contracted immediately for Cinemotion 

at the Grand Theatre here. 

DES MOINES 

rxhibitor George March of Vermillion, 

S.D., shot an 83 to win top honors 

at Variety Club's annual golf stag June 9 

at Hyperion Field Club in Des Moines. 

More than 50 golfers and diners turned out 

for the event, according to Chief Barker 

Charles Caligiuri, Paramount manager. In 

addition to local members, those in attendance 

included Glenn Slipper, National 

Theatre Supply, Kansas City, and these 

guests from Omaha: Pat Halloran, Buena 

Vista: Meyer Stern, American International: 

Bill Barker, Co-Op Theatre Services: 

Ken Claypool, Theatre Booking Service: 

Fred Pfeffer, MGM salesman; Tony 

Goodman, Paramount salesman, and Mort 

Ives. Among the Illinois guests were exhibitors 

George Carpentier, Walt Allen and 

Bob Danico. lowans on the links included 

Gene Blair, Cedar Rapids; Carl 

Schwanebeck, Knoxville: Dick Kuhl and 

guests from Greenfield; and from far-off 

Colorado, Earl Kerr. 

Retired exhibitor Clare Mosher, 60, died 

at Mason City. He had operated the Lake 

and Park theatres at Clear Lake from 

1944 until 1955. He also had been associated 

with the Avery Theatre in Garner, the 

Cecil and Palace in Mason City and the 

Sac City theatre. His wife, two sons, a 

brother and three grandchildren survive. 

The Des Moines city council has authorized 

that a theatre license be issued to 

Clay Rusk for the new indoor and drivein 

planned at 63rd and Grand In Des 

Moines. Rusk and Dick Davis of the Pioneer 

Drive-In here, are "podners" in this 

"pioneer" ventm-e—the first inside-outside 

combination cinema in these parts. 

Manager Clarence Coon is continuing 

the Sac City theatre's traditional Wednesday 

summer matinees, popular in the past. 

Backed by the local Women's Club, the 

children's matinees lall eight for $1 admission! 

are part of the community's summer 

recreational program . flags 

for the auto were offered the first 100 cars 

entering the Southeast 14th Drive -In by 

Manager Vern Carr June 14—Flag Day. 

. . . Similar 

Daytime at the drive-ins: The first Sunday 

church service at Lloyd Hirstine's 

Capitol Drive-In here drew close to 500 

"come-as-you-are" worshipers. The 8 a.m. 

service is sponsored weekly by the Highland 

Park Presbyterian Chmch 

services at the Burlington Drive-In. where 

Jim Maus is manager, brought plaudits 

in a recent Sunday Register supplement. 

. 

. 

Younger Generation: Bill Cmry of Iowa 

United Theatres played well his role as 

"father of the groom" June 6 at his son's 

wedding here Lehman, son of 

Earl of Central States, plans to paddle 

back home via canoe from the Canadian 

border. He will go upstream by bus . . . Ken 

Shipley of the Empress at Fremont, Neb., 

has a daughter toui'ing Europe with the 

Midland College choir Fangman, 

Rialto theatreman at Boone, boasts a 

daughter in this year's SUI graduating 

class. 

Sympathy to Edna Cloonen of the Iowa 

United staff whose father, Walter Nye, 

died recently in the state of Washington. 

He was 92. 

OMAHA 

Qur nomination for the busiest theatreman 

in these parts is C. N. "Bud" 

Robinson, who operates the Home Theatre 

at Blair. Bud, in addition to running the 

Home, is a teacher at Westside High 

School in Omaha and also runs the bowling 

alley at Blair. This summer he is taking 

graduate work at the University of Omaha 

toward his master's degree . . . Charles 

Thoene, exhibitor at Lyons, has been on 

the jump with spring work at his farm . 

Ed Cohen, Columbia salesman for this 

territory, has received notice to report for 

federal grand jury Monday (22>. 

Maybe there's some connection in this; 

Jim Travis, who has the Lakeland Drive-In 

at Milford, Iowa, scored the first hole-inone 

on the new Woodlyn golf course and 

the next week he had his golf cart in for a 

tune-up at Quality Theatre Supply. Has 

he been working the cart overtime since he 

smacked in his nine-iron shot on the 165- 

yard No. 3 at Woodlyn? . captained 

by Fred Kalamaja of WOW-TV 

and Mort Ives of the Village Inn are tied 

for the lead in the Tent 16 Variety Golf 

League. 

Art Sunde, exhibitor at Paplllion, was 

on the Row last week after returning from 

his bittersweet farm in Arkansas 

Other exhibitors on the Row 

. 

included 

Nebraskans Warren Hall, Burwell; Phil 

Lannon, West Point; Sid Metcalf, Nebraska 

City: Herman Grunke, O'Neill; Earl Nansel, 

Bellevue, and lowans Delbert Sales, 

Malvern; Mr. and Mrs. Al Haals and S. J, 

Backer, Harlan: Ellen Hoffman, Denison 

and Byron Hopkins, Villisca. : 

Caryl Ann Peters, 18, cashier and con< 

cession gii'l at the Pioneer Theatre ir 

Nebraska City for 

several years, has won 

several beauty and 

popularity titles. In 

ceremonies at the Nebraska 

City Senior 

High School recently 

she was chosen Miss 

Nebraska City of 

1964. She previously 

was Miss Photogenic 

of Nebraska City, and 

a Job's Daughters 

Queen. Caryl Ann is 

Caryl Ann Peters 

5' 5", a blonde and 

weighs 120 pounds. She's a freshman &\ 

Wesleyan University, and this summer iij 

back 

' 

at her job at the Pioneer Theatre. 

Harman Grunke has completely remodeled 

the drive-in theatre at Valentine 

and hoped to reopen over the past week-| 

end . Dubinsky of Lincoln is installing 

all new equipment in the booth at 

the 7-T-7 Drive-In at South Sioux City; 

He is also doing extensive remodeling, in-; 

eluding a new neon sign . . . Sid Metcali 

has put in a new popcorn machine anc 

additional snack bar facilities at his drive-; 

in at Nebraska City . . . United Artistij 

held a tradescreening of "633 Squadron", 

at the Admiral Theatre. 

j 

Orville Muntz, who owns the Paramount 

Theatre at Rock Port, Mo., and his wiffi 

were in Pueblo, Colo., to visit their daughteiand 

son-in-law, Franklin Rash jr., who iij 

in charge of Westland Theatre operations 

there . . . Mrs. Fern Hooper again is irl 

charge of operations at her Empire The-; 

atre in Morningside, a suburb of Siouj] 

City, Iowa, and is completing extensive 

painting and redecorating. 

Ken Claypool Buys Omahd 

Theatre Booking Service 

OMAHA—Jack Renfro, veteran of thei 

film industry in the midwest, has an-i 

nounced the sale of Theatre Booking Serv-1 

ice to Ken Claypool and his own entrance; 

into the real estate field. Renfro, former 

branch manager of RKO for this territory 

recently passed the state board examina-j 

tions and is now associated with the Switzer 

Realty Co. at 500 South 38th St, He 

is especially interested in handling theatre' 

properties. 

Claypool, with Warner Bros, in Dei| 

Moines and Omaha many years and latei; 

with Paramount, had been associated withi 

Bill Barker in the Co-Op Theatre Service. 

Three on Strike List 

Frcm Western Edition 

HOLL'YWOOD—Three production com-J 

panies have been placed on a strike list 

the Writers Guild of America West for re-j 

fusal to sign the basic agreement with the' 

company. Noonan-Taylor Productions, John! 

Beck and Phoenix Film Studios were 

named. In some cases, this means that a, 

producer who does his own writing has to 

join the guild. 

— 

Carlo Ponti is producing "Marriage 

Italian Style" for Embassy Pictures release. 

of! 

NC-4 BOXOFFICE June 22, 1964

! Stone 

' 

Kwai." 

, 

petition 

'Jones' Strong 175 

18th Week in Cincy 

CINCINNATI—Despite the intense comfor 

attention from innumerable 

attractions of all kinds, first-run theatres' 

lattendance record was good this week. 

"Tom Jones" at the Times, which has 

consistently led the field during its 18- 

'week run. had good competition from holdovers 

and several newcomers in first-run 

houses. 


Albee—The Longest Doy (20th-Fox) 

Capitol— It's a Mad, Mod, Mod, Mod 

90 

World 

(UA-Cinerama), 26fh wk 

Esquire, Hyde Park— I Love, You Love (Royal) 

Grand—The Foil of the Roman Empire 

1 50 

....125 


Guild—Julie, the Redhead (Stiawn) 100 

Keitti—The Three Lives of Thomasina 100 

(BV) 

International 70—The Chalk Garden (Univ), 

3rd wk 1 40 

Times—Tom Jones (UA-Lopert), 18th wk 175 

Twin Drive-ln—Wild and Wonderful (Univ) 135 

Valley— Mediterranean (Holiday (Cont'l). 3rd wk. .. 90 

Fox Stage-Film Show Tops 

Detroit First-Run Houses 

DETROIT—The Fox Theatre ran miles 

ahead of its nearest competitor with a 

virtual return engagement of the James 

Brown stage show. The film, "Horror of 

Women," filled the screen between 

the big shows. "The Bridge on the River 

in its reissue run at the Michigan 

was second high for the week. "Tom Jones," 

in its 17th week at the Ti-ans-Lux Krim, 

enjoyed an actual pickup in gross. 

Adams—Night Must Fall (MGM) Not Available 

Fox— KIcrror of the Stone Women (Parade); 

James Brown stage show 275 

Grand Circus—Can-Can (20th-Fox); Oklahoma! 

(20th-Fox), reissues 115 

Madison—The Fall of the Roman Empire 


Mercury—The World of Henry Orient (UA); 

The Day That Shadow Mountain Died 

(Union), 4th wk Not Availoble 

Michigan—The Bridge on the River Kwai (Col), 

1 reissue 35 

Palms— Black Like Me (Cont'l); The Hands of 

Orloe (Cont'l), 2nd wk 125 

Trans-Lux Krim—Tom Jones (UA-Lopert), 

17th wk 125 

"Viva Las Vegas' Starts 

Cleveland Run With 120 

CLEVELAND — It's difficult to report 

whether the film-going market was bearish 

or bullish last week or whether the regular 

filmgoers watched too many late-late 

shows. The percentages show something 

wrong, anyway. 

Allen—The Cholk Garden (Univ), 3rd wk 

Continental—Women of the World (Embassy), 

90 

rerun 95 

Heights. Westwood—The Doll (Kanawha) 100 

Hipp— Vivo Los Vegas (MGM) 120 

Chio—The Fall of the Roman Empire (Para), 

9th wk 125 

Poloce— It's a Mod, Mad, Mod, Mad World 

(UA-Cineromo), 26th wk 75 

State— Rhino! (MGM) 95 

Joe E. Levine Selected 

Admirable Showman! 

DETROIT—Embassy Pictures president 

Joseph E. Levine will be guest of honor at 

the first Celebrity Luncheon scheduled by 

the Detroit Press Club since Governor 

Rockefeller's appearance two months ago. 

Variety Club members and wives will attend, 

presenting Levine their first annual 

"Admirable Showman" award. 

Akron Colonial Updated 

AKRON, OHIO—The Colonial Theatre 

was due to reopen June 15 after being 

closed five weeks for remodeling from 

front to screen. 

Better Pictures 

Deserve Better 

Showmanship, Asserts Joe Levirie 

DETROIT—Joseph E. Levine, president 

of Embassy Pictures, was guest of honor 

at a Celebrity luncheon given by the Detroit 

Press Club, so well attended that 

it jammed the meeting rooms. The arrangements 

were made in cooperation with 

Variety Tent 5 and exhibitors and distributors 

outnumbered the press folk in 

attendance. 

President Tom Kleene, a business writer 

for the Detroit Free Press, introduced Ken 

Barnard, entertainment writer for the 

Free Press, who was toastmaster. 

Jack Zide. owner of Allied Film Exchange 

and chief barker of the Variety 

Club, sketched Levine 's eminent career in 

the show business, and his own long association 

with him as a distributor. Barnard 

related that Levine was responsible 

for his almost failing to finish college, 

since he spent afternoons at a theatre run 

by Levine in his college town, but was 

saved when the theatre closed in the final 

week of the term so Bernard had to retm-n 

to his books. 

Zide presented an "Admirable Showman" 

plaque on behalf of Variety Club 

to Levine for "outstanding achievement in 

providing entertainment for the world." 

This is intended to become an important 

annual award by the Detroit tent. Levine, 

responding to Zide's introduction, hailed 

him as "the toughest man I ever knew to 

separate from a dollar," and went on: 

"All of us are showmen. It's showmanship 

when you write the story a little differently. 

Showmanship is diametrically 

opposed to the commonplace. 

"The motion picture industry, like the 

Chakeres' Gross Climbs 

With 'The Naked Witch' 

SPRINGFIELD, OHIO — "The Naked 

Witch," based on a legend of the Appalachian 

mountains, has been recording very 

big grosses in Chakeres Theatres units 

throughout this area, according to Claude 

Alexander, producer of the 60-minute film. 


which has its headquarters here, "The 

Naked Witch" also has been reported to 

be doing big-gross business by Monarch 

Theatres. Chicago: Coiisolidated Theatres, 

Charlotte, N.C.; Twin States Booking Service, 

Charlotte, N.C., representing 45 exhibitors: 

Stanley Warner circuit in Texas; 

Interstate Theatres. Dallas, and Video Theatres, 

Oklahoma City, Okla. 

Schine Reassigns Two 

ASHLAND, OHIO—Richard C. Streeter 

III has been transferred here from the 

Riviera Theatre, Rochester, N. Y., by 

Schine Theatres to manage the circuit's 

Ashland Theatre. He replaces James Macris, 

manager here for 18 months, who was 

reassigned to Oswego, N.Y. This is Streeter's 

second managerial assignment for 

Schine, as he joined the circuit a year ago 

when he took the Rochester post. 

Paul Mantee, Vic Lundin and Mona, the 

woolly monkey, star in Paramount's "Robinson 

Crusoe on Mars." 

automobile industry, is dynamic. Today 

the motion picture public has put on long 

pants. They will not accept the pablum 

pushed down their throats five years ago. 

"Today's competitive situation requires 

that you be one step ahead of the market. 

"We are making more and better pictures 

today but what is the rest of the industry 

doing about it? . . Should we not 

. 

address ourselves to getting bigger grosses? 

"We are heading toward a summer that 

is likely to be the biggest ever." 

United Detroit Theatres president Woodrow 

R. Praught said that Levine "probably 

has his name on more important 

productions than any single motion picture 

company. Levine commented that he 

currently has 17 new projects under way. 

Someone asked, "What makes a producer?" 

Levine explained he hires a "working 

producer" for each project, and noted 

he had 11 productions last year, "some 

great, some flops." 

Milton H. London, executive director of 

National Allied, reported extensive talks 

with exhibitors across the country and 

noted: "I get the impression that the business 

is on an up cycle." Levine answered 

optimistically: "I think the boom never 

left our business, it just left exhibitors 

who got downhearted. When things get 

bad they fire the people they need most, 

the press agents and the advertisers. 

"One bad thing is that young people 

are frightened away from our business," 

he concluded, stressing that there is a 

great opportunity for young talent within 

the industrj^ 

Censor Fee Refunds 

Not Allowed in Ohio 

COLUMBUS—Ohio sundry claims board, 

by a 3-2 vote, rejected claims by eight 

distributors for the return of $479,018 in 

censor fees paid under protest in the 1952- 

54 period. The fees were paid under protest 

after the U.S. Supreme Court declared 

a New York film censorship law 

invalid in 1952. The Ohio law was declared 

unconstitutional in December 1954. 

Distributors involved and the amounts 

they s(^ght to recover: Paramount Filni 

Distributing, $55,846: 20th Century-Fox, 

$66,086; RKO Teleradio, $27,589; United 

Artists, $29,821; Warner Bros.. $26,181; 

Universal, $90,763; Columbia, $464,819, and 

Metro-Goldwyn-Mayer, $125,900. 

United Artists is reported to be ready 

to appeal the decision. -We'll see it right 

through as high as we can," said a UA 

spokesman. 

THE BIG COMBINATIONS 

COME FROM 

Allied Film Exchange Imperial Pictures 

1026 Fex Buildlna 

Detroll, Mkh. 

BOXOFFICE June 22, 1964 ME-I

, , The 

. , A 

. . Mrs. 

. . 

. . Maui'ie 

I 

| 

i 

LEVELAND 

, i..-.vs Theatres is really making a production 

of redecorating and refurbishing 

tiie State and Ohio. The lobbies, the interiors 

and exteriors and the restrooms 

are being repainted and done over. Chandeliers 

and other decorations are getting 

what used to be known as a spring cleaning. 

All in all both theatres are taking on 

a nice fresh look. Target date for completion 

is June 26. when the State will open 

"The Unsinkable Molly Brown" and in the 

Ohio will start "Thomasina." The campaign 

for the Ohio's October presentation 

of "Mai-y Poppins" already is under way. 

Herb Brown. Loew's representative in 

Ohio, spent three days last week visiting 

outlying theatres in Indianapolis, Columbus 

and Dayton . Cleveland WOMPI 

was chartered in April 1963, but it celebrated 

its first anniversary this month. 

June being the "fiscal" date , salute is 

due Bob Boyd of the Springbrook Drive-In 

at Lima, a Selected Theatres unit. After 

a three-year search, Boyd is now known as 

the theatre manager who has promoted a 

public wedding at his theatre on June 28. 

The theatre is giving the newlyweds a 

honeymoon trip to Niagara Palls, still the 

most popular place. The merchants and 

business people of Lima are cosponsors 

W'ith gifts of every kind—a wedding dinner 

for the whole party, limousine service, 

wedding wardrobes, even shoes. Public 

"thank-yous" and credits will be given 

participants. 

Mary Alice Bowman, a.ssistant manager of 

Loew's Theatres, is spending her two-week 

vacation at her home in Canton. Her two 

teenage nieces from Canton have been 

visiting her in Cleveland. They are Dianne 

Salrin and Suzy Allman, both dedicated 

Beatle fans. They went through all the 

necessary steps and each got a letter of 

"entitle to buy a ticket to the concert the 

" 

Liverpool idols are giving in Cleveland in 

September. For the enlightenment of any 

lawless soul in Canton who might have 

designs on those Beatle tickets, they are 

being kept in the safe at the State Theatre 

in Cleveland . Alma Kellis, mother 

of Evelyn Stevens at Associated Theatres, 

is very ill . . . Among Filmrow visitors were 

Manos circuit's George Manos and George 

Pappas. 

Vicki, 19, daughter of Mr. and Mrs. Herb 

Brown of Loew's and recently of Syracuse, 

N.Y., visited friends there last week . 

Selected Theatres staged a novel first-time 

"Drive-In" show Saturday night il3) at 

the Sharon in Lima when they sneak previewed 

"Wild and 'Wonderful." It was so 

successful they will probably do a repeat. 

That was also the night when they gave 

away two miniature poodles. 

Marty Grasgreen of Allied Artists has 

been named area chairman for the annual 

fund drive for the 'Will Rogers Hospital at 

Saranac Lake. The campaign started with 

a meeting Sunday morning (21). Branch 

managers are acting as area captains. 

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WEST COAST THEATRE SERVICE 

909 N.W. 19th Street Phone: CA 2-6428 Portland 9, Oregon 

Visiting with Grasgreen were Sam SchuW 

of Selected Theatres and Jack Armstrong] 

national exhibitor chairman. They report 

that Ann O'Meara. long an inspector al 

Universal who has spent a year at Saranac] 

is now recovered and coming home in eJ 

month. 

Claudia Astrom, biller at Paramount, hai 

returned from a visit with friends at MataJ 

wan. N.J. They spent three days at the 

World's Pair, one of them rainy, a blessing 

in disguise since it narrowed down th? 

amount of territory they could cover. Du^ 

to the rain and the crowds, they missed thd 

big shows but did see the never to be fori 

gotten Pieta and the Mormon Templd 

replica and a few of the gentler shows] 

Pieta, on loan from Rome, is so beautiful 

in itself and so dramatically presented thai! 

Miss Astrom can think of nothing witr; 

which to compare it. Other enthusiastic! 

visitors to the fair were Mr. and Mrs. Johr] 

(Simonei Psenicska of the United Artists 

office. They also visited most of the New 

England states, plus Washington, D,ci 

They found everything good, a relief froirj 

the gripers who have visited the fair. Thes' 

said food was good—they didn't hunt up; 

the high -price places only to gripe at find J 

ing them. Crowds there were, but they exJj 

pected this. 

Frank Belles is the new film salesman af 

Paramount, replacing Kenny Reutersi 

Belles has had a long career in the filrt) 

business—was a salesman for UnitetJ 

Artists, a branch manager for RKO an 

was with Republic Pictures under the lati 

Nat Lefton. Most recently he has been witl 

the Research Institute of America, dealini 

in business research, where he was mem 

bership representative enrolling new mem 

bers . Stahl will take over, as o: 

July 1, the Loop Theatre in Toledo. Presen' 

owner is Mrs. Jack ('Virginia) O'Connell o: 

Toledo. Stahl was a zone manager foi 

Warners in the late 1920s. 

Lorain Dreamland Bought 

By Vic-Lin Enterprises 

LORAIN, OHIO—The Dreamland The 

atre, 1926 Broadway, has been acquired bjj 

Vic-Lin Enterprises, a trust set up b>, 

Frank J. Nardini, president of Lorain, Inc 

for his two children, Victor and Linda, 

j 

"My sole reason for acquiring the property 

for Vic-Lin was because of my interestj 

in the rejuvenation of the Broadway anc^ 

20th street area and the rehabilitation ol, 

the old property there," Nardini told the, 

Lorain Journal. 

The Dreamland was closed when thd 

new owner took possession and work orj 

renovation of the theatre began immedi-, 

ately. Nardini said that the theatre would 

not be operated by 'Vic-Lin but would be 

by one of several theatre groups which 

have expressed interest in leasing the 

property. 

Charles Zegiob. Cleveland, was the seller 

as executor of Zegiob Theatres, former op-i 

erators of the Dreamland, Pearl and El-j 

vira theatres in Lorain and the Liberty ilJ 

Vermilion. The other three theatres hadj 

been sold previously. 

\ 

'Gun Hawk' Sales in Europe 

Frcm V/estern Edition 

HOLL"VTVOOD—Producer Richard Bern-| 

stein's "The Gun Hawk," which is being 

released by Allied Artists, has been sold ir 

40 European markets the last 30 days. 

ME-2 BOXOFFICE :: June 22, 1961

! 7:15 

' 

Colony, 

j 

I 

sponsored 

I 

which 

\ 

tion 

I 

a 

i 

atre 

' 

Monday 

i 

1 General 

' 

. . The 

program 

. . Also 

[ew Canton Theatre 

'or Broumas Circuit 

CANTON. OHIO — A 900-seat motion 

ictiu'e theatre is to be built for operaon 

by Broumas Theatres, Silver Spring, 

[d., at the Meyers Lake Plaza Shopping 

enter. The theatre will be built for the 

ist-growlng. 52-theatre circuit by Steihen 

C. Baytos & Associates of Youngs- 

)wn. who also built the shopping center 

t Meyers Lake, the 30th Street Northwest 

Plaza Shopping Center here and 

ther centers in Ohio and nearby states. 

Ground is to be broken soon for the 

leyers Lake Theatre, with October 1 opera- 

,on expected. The building, of steel, glass 

nd masonry construction, is to be 60x150 

leet and will cost about $350,000. 

John G. Broumas, president of the ciruit. 

told the Canton Repository he had 

lecided to operate a theatre here because 

f the big strides Canton has made in reabilitation 

of its downtown area and 

ither progressive steps. 

TOLEDO 

rilms shown at the Gayety Theatre downtown 

may be less gay from now on as 

1 result of a three-judge decision that one 

)f the pictui'es shown there was obscene. 

The judges viewed 51 minutes of the twolour 

movie and then agreed that they did 

lot care to watch it to the end. Nine 

'sequences in the untitled film showed 

lude models in various stages of undress, 

;avorting on rugs and beds. The three 

judges who had viewed the silent film 

—Harvey Straub, Ai-thur Tudor and Tom 

D. Stahl—deliberated only 15 minutes before 

making their decision public. The 

.'court ordered the film permanently barred 

from public viewing and destroyed it. 

County Prosecutor Harry Friberg filed suit 

April 23 against Harold Greenlin, operator 

,of the theatre, contending the film was 

iobscene and violated Ohio's nuisance laws. 

|Toledo police raided the theatre March 9, 

arresting Walter J. Prick. 35, the projectionist, 

and dispersed 50 patrons while 

confiscating the film. Friberg's suit did 

not ask that the theatre be closed, only 

that an injunction be granted to abate a 

nuisance. In a separate action against Mr. 

,Frick, the projectionist, who had been ar- 

'rested on charges of exhibiting and possessing 

obscene motion pictm'es, the Lucas 

County grand jury declined to indict him. 

Prosecutor Friberg said he felt the civil 

action against Mr. Greenlin was "sufficient" 

action in the case. 

More than 2,00C- pounds of used clothing 

was collected at a special show in the 

neighborhood house, on a recent 

Saturday morning. The morning show was 

by Toledo Goodwill Industries, 

uses the clothing in its rehabilitaprogram 

fof handicapped persons. 

Urban Anderson, Colony manager, reported 

"full house" . Westwood Art The- 

recently launched its 18th Film Classic 

Series, offering a bonus feature each 

evening at 9:15 p.m., in addition 

to the regular feature which starts at 

p.m. Scheduled were The Bridge, The 

Would-Be Gentleman, To Paris With Love, 

della Rovere, The Kitchen and 

The Sand Castle. 

Upper Sandusky Star May 

Be Used Free in Daytime 

UPPER SANDUSKY, OHIO—Any local 

organization may use the Star Theatre for 

daytime meetings free 

of charge. Manager 

C. V. Mitchell has announced. Mitchell 

said that the theatre is large enough to 

hold a big gathering and will be cooled 

through the summer. 

Mitchell, an exhibitor for 13 years, came 

here from Fostoria in May to succeed 

Howard Fischer as Star manager, Fischer 

entering the U.S. Coast Guard. During 

man- 

five years as the Armstrong circuit's 

ager in Fostoria, Mitchell had active roles 

in Chamber of Commerce, Cancer Society 

and Rotary Club programs. He is married 

and has four children. 

COLUMBUS 

Ctrike of printers and mailers which suspended 

publication of local daily newspapers 

and the weekly tabloid Columbus 

Star failed to affect adversely attendance 

at theatres. Most reported normal or better 

business. Theatres expanded radio and 

television budgets and used other devices 

to reach patrons. 

Ken Prickett, executive secretary of the 

Independent Theatre Owners of Ohio, was 

awarded an honorary degree of Bachelor of 

Commerce in speech and public relations 

at commencement exercises of Capitol College 

in Columbus. 

Dedication of a plaque on the facade of 

Loews Ohio is scheduled for July 24, coincident 

with the opening of "The Unsinkable 

Molly Brown." The Franklin County 

Historical Society is sponsoring the ceremony, 

with Manager Sam Shubouf cooperating. 

Old City Hall once occupied 

the Loew's Ohio site. 

Nat Wilken, a 45 -year veteran in the 

theatre business, has retired. He had been 

operating the State Theatre in Salem, an 

Ohio community of around 15,000. The 

theatre property is owned by C. V. Rakestraw 

Joe Gordon, manager of the 

. . 

, Mount Union Theatre in Alliance for Sam 

Schultz, is the program chairman for the 

Rotary Club there for June. Gordon addressed 

the club on the comeback of motion 

pictures, pay television and community 

antenna systems. He also had 

Richard Kline, district manager for Smith 

Drive-In Theatres at Detroit, as a speaker. 

Ralph Winkler and Robert Mills have 

enrolled their Cinema South Theatre in 

Dayton in the ITO of Ohio 

quarterly ITO board meeting 

. . . 

was 

The 

Plaza 

Hotel here on the 16th. 

'Iguana' to San Sebastian 


HOLLYWOOD—The MGM-Seven Arts 

production of "The Night of the Iguana" 

has been invited to compete as an American 

entry in this year's San Sebastian 

Film Festival in Spain. Film, starring Richard 

Burton. Ava Gardner, Deborah Kerr 

and Sue Lyon, will be released in July following 

a world premiere at Lincoln Center's 

Philharmonic Hall in New York City. 

John Huston directed; Ray Stark produced. 

CINCINNATI 

por three hours on each of three nights in 

late Juno there will be a free "Amusement 

Fair on Fountain Square," Cincinnati 

" 

Unlimited's "accent for June, 

emphasizing "Cincinnati—City of Excitement." 

Downtown theatres are to participate 

and will add to the excitement with 

the opening of "The Unsinkable Molly 

Brown," at the Grand: "Circus World" at 

the Capitol and "The Pink Panther," at 

the Times. Keith and the Albeo will also 

play outstanding films, while International 

70 will continue to play "The Chalk 

Garden." It will be interesting to watch the 

development of the amusement fare offered 

on the Square, with the downtown theatres 

in the lead offering excellent film entertainment, 

still the best bargain for the 

amusement dollar, 

Mrs. Emma Milbauer, manager of the 

Belmont Auto Theatre, Dayton, flew to 

Alaska this week for a three-week visit 

with her daughter . away on vacations 

are Betty Sontag. MGM secretary: 

Ruth Handyside, National Theatre Supply 

secretary, and Loraine Inabritt. 20th-Fox 

booker's clerk . . . Al Kolkmeyer, Universal 

manager, is vacationing in Pittsburgh. 

Filmrow visitors included Edward Payne, 

Chillicothe exhibitor, who hasn't been here 

for some time: Charles Williams, Oxford, 

and Charles Scott, Vevay, Ind. . . . H. Russell 

Gaus, MGM manager, visited Chakeres 

headquarters in Springfield. 

"Island of the Blue Dolphins," with a 

saturation of approximately 50 area situations 

opened here June 17 after an intensive 

publicity campaign. Robert B. Radnitz, 

producer, toured the area and this past 

week Celia Kaye, star of the film, was in 

town. Movie critics E. B. Radcliffe, Enquirer, 

and Dale Stevens, Post and Times- 

Star, missed the charming young lady, being 

on the 20th-Fox movie junket in 

Europe. 

WAHOO is 

the 

iea\ boxoffice attraction 


'ofF-nights". 


details. 


Be sure to give seat« 


3750 Ookton St. • Skokie, Illinois 

BOXOFFICE June 22, 1964 ME-3

I 

J 

i 

f 

j 

E T R O I 

T 

k Zide, head of Allied Film Exchange, is 

leaving for anoltier trip to Los Angeles 

o consult with independent producers on 

.pconiint; product he will distribute . . . 

Michael Sheldon, an upcoming singer and 

lecording artist, was in town in the interest 

of his records. He's the son of Milton 

Jacobson, Detroit exhibitor . . . Nick 

George says he is not planning to sell his 

th;âtres . . . David J. Kane. Universal 

publicist, has been busy arranging special 

screenings—two for the trade, "Mc- 

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Hale's Navy" and "Kitten With — a Whip," 

and then two for the Press Club "Bedtime 

Story" and "Marnie." Kane has been reelected 

a director and trustee of the Publicists 

Afs'n. which functions as local 872 

of the lATSE. Kane was an organizing 

charter member. 

Reade-Sterling '63 Profit 

Up 26 Per Cent Over 1962 


NEW YORK — Walter Reade-Sterling, 

Inc., reports a net profit, after taxes, of 

$278,957, or 18 cents per share for 1963, 

compared with $222,261, or 14 cents per 

share, for 1962. This was a 26 per cent increase 

while the operating revenues of 

$12,389,983 for 1963 showed a gain of 32 

per cent over the $9,406,181 for the previous 

year, according to Saul J. Turell, 

president, and Walter Reade jr., chairman 

of the board and chief executive officer. 

"Much of this performance can be attributed 

to the integrated approach the 

company is applying to the problems of 

film acquisition, exploitation and servicing," 

Turell and Reade told the stockholders 

in their annual report. 

In lieu of the annual stockholders meeting, 

a special meeting was held at Reade- 

Sterling's new 34th Street East Theatre 

Thursday (4) to elect six directors and to 

consider and vote upon a proposal to ratify 

the actions of the board of directors in approving 

and adopting an employes' stock 

option plan. 

New Indoor Theatre 

For Ulica, Mich. 

UTICA, MICH.—A new motion pictui 

theatre, the first in this area in 17 year; 

will be built in the Regional Shoppirj 

Center, 15 Mile and Gratiot, accordin 

to the Utica Tri-City Progress. 

Called the Gateway Theatre, the build 

ing is to seat 1,400 patrons and will Ij 

equipped with stereo sound and widescreev 

Jesse Zunser to Retire 

As Cue's Movie Critic 


NEW YORK—Jesse Zunser, editor of Ctj 

Magazine for the past three decades, wi' 

relinquish the post of executive editor ani 

motion picture critic June 30 to make 

tour of European motion picture produt 

tion centers. Including various film testvals, 

and to gather material for a series C 

articles which he will contribute to Cu( 

However, Zunser will expand his othe 

film-connected literary activities and dj 

free-lance writing, lecturing, etc. As mori 

critic, Zunser has reviewed more than 12] 

000 feature films since Cue Magazine! 

founding 31 years ago. 

Cue Magazine was to give a testimoniil 

luncheon for Zunser at the American! 

Hotel Wednesday (17) which was to be at 

tended by hundreds of his friends, both fc 

and out of the motion picture industry, ln| 

eluding company officials and members C 

the newspaper, magazine and tradepresi 

Translation for Paleface: 

"Don't waste time with old-fashioned 

way sending message. BEST way to 

SELL used equipment^ find HELP, SELL 

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RATES: 20c per word, minimum $2.00, cash with copy. Four consecutive iniertiont for prie* of Hiree 

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Enclosed is check or money order for $ (Blind odi Mf extra) 

ME-4 BOXOFFICE :: June 22, 19641

' 

', 

opening 

foe Levine in Boston 

:'or 

'Carpetbaggers' 

BOSTON—With his '-The Carpelbagers" 

due to open at Ben Sack's Music 

lall Wednesday il7i. native son Joe Leine 

was here to direct promotion and 

iUblicity as part of his 18-city national tour 

1 behalf of the film. 

Carroll Baker, star of the film, was to 

iiake a personal appearance at the Music 

lall on premiere night. Levine's promotion 

ilans calling for her to arrive at the the- 

,tre in a hansome cab drawn by matched 

ihite horses, the star wearing a Pierre 

Jalmain gown of transparent material 

overed with diamond chips. Wire services, 

columnists, radio, TV and film writers 

overed the initial Levine news conference 

ind were to follow up with detailed covertge 

of the premiere night activities. 

Levine was guest of honor at a luncheon 

ittended by leading Boston press, radio 

ind TV film writers and by Mr. and Mrs. 

3en Sack. Levine also was a guest on 

learly a dozen radio and TV shows. 

Tickets were sold to the public and in- 

-ited guests were placed in the loges for 

'The Carpetbaggers" New England preniere. 

marking the first time that the 

jublic and invited guests attended a prei-niere 

on the same evening. Producer Lelane 

brought in a planeload of stars for 

che gala event, which featured kleig lights, 

oands in the lobby and Introduction of the 

ptars to the guests and ticket buyers. With 

the exploitation campaign for the picture 

said to be in excess of $25,000. a record 

first week gross was being anticipated at 

the Music Hall. 

'Circus World' Premiere 

In New England June 25 

BOSTON—Samuel Bronston's "Circus 

World" will be launched in New England 

Thursday i25i at the Cinerama Theatre 

here in a blaze of light, band music and 

attendance by community leaders. Manager 

James Tibbetts announced. The 

'Paramount release will be shown at 2 and 

8:30 p.m. daily, with extra showings at 

5:15 on Saturdays and Sundays. 

The Boston Cinerama, just preceding the 

winding up 

of "Circus World," is 

'its run of "It's a Mad, Mad. Mad, Mad 

World," completing a 31 -week stay. 

May Become Apartment House 

NORWICH. CONN.—The old Hillcrest 

Theatre, empty several years, may be 

turned into an eight-apartment house. A 

variance is being sought from the zoning 

board by Henry A. Lucas which will permit 

him to remodel the theatre in a commercial 

zone. 

Representatives of 600 NE Theatres 

In Boston for Jimmy Fund Briefing 

BOSTON—Kickoff for the annual Jimmy 

Fund Drive is scheduled for Friday 1 

James Mahoney, general manager of Interstate 

Theatre Corp. and chairman of the 

drive, told more than 350 theatre owners 

and managers of New England attending 

the annual Get Together buffet luncheon 

here. Mahoney said trailers are now available 

for theatre collections and he urged 

theatremen to show the trailers during 

their strongest attractions. 

Guests at the luncheon heard a report 

by William S. Koster that progress is 

being made to combat forms of incurable 

cancer among children, the purpose for 

which the Jimmy Fund collections are used. 

Koster is vice-president of the Children's 

Cancer Research Foundation and 

director of the Variety Club of New England 

which started the foundation 16 years 

ago. 

Koster said children from all over the 

world now are brought to the Jimmy Fund 

Building by parents desperate to have their 

26 1 

, 

Baby-Sitting Censor Role 

Not lor Theatre Manager 

HARTFORD—Theatre owners shouldn't 

be expected to serve as baby-sitting censors, 

Allen M. Widem, Hartford Times 

amusements editor, reminded the Elm Tree 

Women's Club at a dinner meeting. 

"All too often." he told 100 women, 

"mothers drop their kids off at the nearby 

theatre with the admonition, 'Don't stay 

if the movie's an adult picture!' This, in 

effect, is asking the theatre to turn the 

child away when the gesture belongs 

rightly to the parent and only to the parent. 

Due care should be exercised in the 

home relative to selection of screen entertainment." 

Airer in Stonington Area 

Still Strong Possibility 

STONINGTON, CONN.—There's still a 

possibility a drive-in theatre may be built 

here. Albert and Joseph Romanella of 

Westerly have informed the planning and 

zoning commission through their attorney 

that they wish to sell 13 acres of land on 

Route 1 to the E&L Realty Corp. of Norwich, 

the firm which has expressed interest 

in building a drive-in hereabouts. 

The theatre first was proposed for a site 

on property owned by Henry Turisi and 

Donald Jeffrey in Wequetequock, but property 

restrictions and protests of neighboring 

residents discouraged the project in 

that locality. 

youngster's life extended even a few 

months while hoping a cure for the disease 

will be discovered before it is too late. The 

Jimmy Fund, Koster added, now is a 

household word throughout New England, 

offering faith and hope to parents who 

have the problem of a child afflicted with 

a dread disease. 

Koster praised the personnel of the 600 

theatres throughout New England and who 

annually participate in the Jimmy Fund 

Drive, as well as the efforts of the Boston 

Red Sox. the sporting world. New England 

chiefs of police, Little Leaguers, sponsors 

of the baseball network, press, radio and 

television. Through joint efforts of all 

these agencies, more than $8,000,000 has 

been raised over the past 16 years to enable 

the Foundation to construct a building 

costing more than $5,000,000 in which 

more than 510 children at a time are 

undergoing treatment. A staff of 270 doctors, 

scientists, technicians and clerks carry 

on the daily research, etc. 

NAC August Meeting 

In Plymouth, Mass. 

BOSTON—The National Ass'n of Concessionaires 

will hold their eastern regional 

meeting in conjunction with Theatre Owners 

of New England convention August 

24-26 at the Mayflower Hotel, Plymouth, 

Carl Goldman, TONE executive secretary, 

reported. The NAC meetings, usually held 

in New York City, will mark a first at the 

TONE convention. 

Edward Redstone, NAC president, head 

of Redstone Drive-In Corp. and TONE 

vice-president: Irving Shapiro, Concession 

Enterprises and NAC regional vice-president, 

and Jack O'Brien, New England Theatres, 

NAC regional chairman, head the 

committee in charge of the event. 

TONE president Mai Green, Interstate 

Theatres, is general chairman of the convention 

for which the speaking program 

is being worked out. 

Grecula Finds Useful New 

Term for Second Feature 

HARTFORD—Ernest A. Grecula, general 

manager of Connecticut Cinema operating 

the first-run Art Cinema, is using the 

phrase, "Associate Feature," to identify 

companion attractions. 

"On many occasions," he remarked, "our 

patrons have rated films listed as cofeatures 

as just as good if not better than 

the advertised main attraction." 

JofifuUttc 


Large Core 


MAXIMUM LIGHT 

Even'/ Dist'ibuted 

, 

York Sun Corbon Co., 630 — 9»h Ave., New York City 

Notional Theatre Supply, SOO Pearl St., Euffolo, N. Y. 

Circle 6-4995 

Phone TL 4-1736 

Albany Theatre Service, Albany, New York. Ho 5-S05S 

chusetts—Massachusetts Theotre Equipment Co., 

Boston, liberty 2-9814 

BOXOFFICE June 22, 1964 NE-1

. . The 

. . Drama 

Parking Experiment Has Won Patrons 

And Friends for Hartford Strand 

By ALLEN M. WIDEM 

HARTFORD—An experiment in creating 

>;reater inducement for downtown motion 

picture patronage is both stimulating and 

rewarding to Bill Decker. Stanley Warner 

resident manager at the first-run, de luxe. 

70mm Strand. 

In some four months of a daily tieup 

with an adjacent parking lot. Decker's 

forces have chalked up some significant 

gains, both in patronage and public relations. 

Patrons parking their cars in the lot are 

charged 50 cents. A parking slip submitted 

to the Strand cashier gets a 50-cent refund 

for the patron. 

•'This puts the customer, in our minds, in 

a better mood than if he'd parked the 

car and not been charged at all." reasons 

Decker, a 20-year veteran of first-run. 

downtown exhibition supervision. "We're 

putting him in the receptive category, so to 

speak, telling him that the sorry situation 

of a downtown business not worrying about 

where he puts hi.s car doesn't apply to motion 

pictuie attendance." 

The parking plan is in effect Mondays 

through Satmdays from 6 p.m. on, and 

Sundays both afternoon and evening. The 

theatre charges 90 cents admission for 

matinees. $1.25 at night and $1.25 weekend 

nights. 

The early part of the week has served 

up an encouraging quantity of "new faces" 

patronagewise. 

"We're getting people—in cars—that we 

haven't been getting before," Decker told 

BoxoFFicE. "I make a point of strolling out 

to the lot several times during the early 

evening to exchange pleasantries and hellos 

and I'm. tremendously gratified that many 

of the people getting out of the cars are 

people I've never seen before." 

Despite the Strand's downtown location 

and its status as a first-run. 70mm situation. 

Decker quickly admits that he can 

gauge receptiveness as far as individual 

pictures and separate weeks are concerned. 

He knows the bulk of his trade, 

through a simple expediency of making 

HERE IS 

him.self available in lobby conversation, for 

example, and he's heartened to note that 

the free-parking plan has induced more 

suburban car owners to trek into the downtown 

region. 

At the same time. Decker notes a definite 

upswing in "Car pools"—suburbanites, 

for an example, getting into cars. 

"I've seen many cars at the lot containing 

more than one couple. This is interesting 

because it means that the more 

demanding, more discerning people we 

haven't been able to reach heretofore in 

the suburbs are sufficiently aroused, 

through the free-parking idea, particularly 

in a lighted, attended adjacent lot, to want 

to buck the obvious traffic of a half dozen 

or dozen miles and come back into the 

central city." 

The plan will continue indefinitely. 

HARTFORD 

Tânnie Friedman, Lockwood & Gordon 

resident manager at the Cinerama 

Theatre, got home from a fortnight's respite 

. . . Bill Decker. Stanley Warner 

Strand, got a note from his old exhibition 

pal Charlie Latta, now with Associated 

British Pictures Corp. in London: Latta 

was for many years, of coui'se, with then 

Warner Bros. Theatres in the U.S. 

Allen M. Widem, Hartford Times amusements 

editor, has been re-elected secretary 

of the West Hartford Development Commission 

. Barnum. in downstate 

Bridgeport, has been experimenting with 

Thrift Nights, charging 75 cents admission 

for all. 

Hector Frascadore, resident manager for 

E. M. Loew at the Farmington Drive-In. 

Route 6. is now screening his main feature 

first on Tuesdays and Wednesdays. 

Bristol radio station WBIS owners and 

staff hosted a screening of "It's a Mad, 

AN OPPORTUNITY 

For THEATRE OWNERS and MANAGERS . . . 

To Contact Their Merchants in Their Neighborhoods 

and Communities and SELL THEM 

mouiE STAmps 

That will help increase business for your boxolfice and your merchgn's. 

THEATRE MANAGERS ARE BENEFITTED DOUBLE . . . 

BOTH FOR SELLH^G THE STAMPS AND AT THE BOXCFFICE! 

For fvi-lher information contact — 

T. J. MOVIE STAMP CO. 

P.O. Box 4965, St. Louis. Mo. 

A. MILO De HAVEN 

416 Rose Ave., Venice, Calif. 

Mad, Mad, Mad World" at ti\e L&G Cinrama 

Theatre to marlc the station's tera 

anniversary. Richard Kilbourn. geneil 

manager of WBIS. was emcee at intermision 

time drawing for door prizes. 

A newly disclosed Hartford communi 

renewal program report, commenting 

] 

Hartford's city population drop betwei 

1950 and 1960, asserted that the popultion 

level can probably be held relative; 

static for the next few decades, but v,] 

keep dropping, compared to region's pa, 

ulation, which will be near 800.000 by IqI 

Stanley Warner has terminated its lonl 

term lease on the Palace Theatre. Norwia 

blaming excessive competition from tell 

vision and drive-in theatres. SW and 

predecessor company. Warner Bros. Thetres, 

had operated the theatre, owned by t-. 

Norwich Palace Corp., since 1926. 

Mothers' Criticism Can 

'Sell' Film to Children 

LEWISTON, ME. — Catholic wom 

should guide their children's attendance i 

movie shows, Rev. Georges Plante of H(, 

Cross parish told some 60 members of t 

Queen's Guild Sodality of St. Josepl: 

Church at their final meeting of the seas 

at the DeWitt Motor Hotel. 

The priest cautioned the mothers thi 

advice on proper movies must be giv 

carefully because the best way to "adve 

tise anything to children" is to condemn'. 

This makes the forbidden act of possessi' 

even more attractive, he said. 

[ 

MAINE 

The stage and screen are in dire need 

writers to interpret American pro 

lems and suggest solutions, Presidei 

James S. Coles of Bowdoin College 

Brunswick told the graduating seniors 

the 159th baccalaureate service. "Neve 

he said, "has the country been so eager 

embrace outstanding playwrights a 

authors who can speak to us and bring 

to understand the great issues which 

. 

face, in language which can be realis 

without being offensive a 

fiction are presumably two of the mc 

powerful vehicles by which the human 

can communicate, and yet out of all t' 

drama and fiction written and publish 

last year not a single item was deem 

worthy of nomination for the Pulitsi 

Prize." 

To Lease Perry Theatre 


PERRY, N.Y.—The town has purchas 

200 chairs from the Cinema Theat 

Rochester, to install in the local Auditorit 

Theatre. Other remodeling is to be do 

prior to the opening July 1. Roger Paddo 

and Donald Butler are expected to lease t 

theatre from the city. 

Conn. Economy Booming 

HARTFORD — Economic 

indicate 

studied by the Connecticut labor depai 

ment disclose the state is enjoying 

; 

almost unparalleled boom, which m 

have received added impetus from the t 

cut. 

NE-2 BOXOFFICE June 22, IS;

i higher 

I 

' 

for 

I 

i 

; 

given 

II 

their 

;i 

Spy 

13 

, 3 

these 

— 

— 

—— 

Bostonians Respond 

To Lively New Films 

BOSTON—Some of the excitement surounding 

Joe Levine and "The Carpetmggeis" 

must have rubbed off on film busiless 

in Boston because there was a marked 

Improvement in what had been moribund 

msiness for three weeks. Rain on Saturlay 

1 1 

also helped business by keeping 

he patrons in town and away from beaches, 

)arks and pools. "The Thin Red Line" 

ipened at 150 at the Paramount and "The 

:,'halk Garden" came in at 165 at the Menorial. 

"A Distant Trumpet" showed for 

145 at the Pilgrim. 

(Averoge Is 100) 

^slor—The Bridge on the River Kwoi (Col), 

reissue, 3rd wk 145 

lieacon Hill—Tom Jones (UA-Lopert), 26th wk. ..150 

.opri—Scheduled to open July 8. 

joston— It's o Mad, Mod, Mad, Mod Word 

(UA-Cinerama 1 1 st wk 1 40 

inemo, Kenmore SqLiore— Knite in the Water 

(Kanawha); The Doll (Kanowho), reruns 130 

3ory—The Fell ot the Roman Empire (Pora), 4fh wk. 125 

vloyf lower From Russia With Love (UA), 3rd wk. 135 

Memorial—The Cholk Gorden (Univ); Wolk the 

Proud Lond (Univ), reissue 165 

IMusic Holl The Carpetbaggers (Para), opened June 16 

brptieum Whot o Way to Go! (20th-Fox), 4th wk. 140 

[Poramount The Thin Red Line (AA); Master 

(AA) 150 

Pilgrim A Distant Trumpet (WB); FBI Code 

98 (WB) 145 

.Park Square Cinema— Dr. Strangelove (Col). 

I 

2nd rur^; Beat the Devil (Royal), reissue 130 

Cinema And Suddenly It's Murder (Royal), 

Paris 

wk 120 

3rd 

Soxon Becket (Para), 5th wk 165 

Accident Insurance Gift 

To All Allied Members 

iFrom Mideast Edition 

DETROIT—Exhibitors belonging to National 

Allied units will receive a bonus 

starting July 1 in the form of "free" per- 

1 

.sonal accident insurance. For the first 

time, this coverage will be added to the 

Allied group life insurance program, carried 

,with Prudential Insurance Co. of America, 

I'with no increase in premium rates. The 

additional premium charge will be entirely 

carried by Allied itself as a bonus 

participation in the general life program. 

Accident insurance policies will be issued 

i 

to covered members in amounts up to 

I 

$10,000, as provided in the existing life 

contracts. Persons of age 60 or over will be 

two and a half times the amount of 

regular life insurance, in accident 

coverage. 

This prosram differs sharply from 

"double indemnity," according to executive 

(director Milton H. London. The new policy 

covers various amounts for specified bodily 

injuries from any cause, excepting suicide, 

mental illness and war. 

The combined life and personal accident 

pohcy is now available to all Allied members 

and their employes at $1 a month for 

each $1,000 of life insurance, with slightly 

rates for those over age 60, but 

no age limit. New members and employes 

may join without examination within 90 

days of membership or employment. For 

others who have not yet taken out policies, 

only a simple health statement is required 

to establish eligibility. 

Award to 'Dr. Lao' 


HOLLYWOOD—The Southern California 

Motion Picture Council awarded the May 

citation to George Pal's "The 7 Faces of 

Dr. Lao," an MGM release. 

Special Drive-In Show 

Follows Up Junior Prom 

NORTH KINGSTOWN, R.I.—A 

.simple 

solution to the old problem of what to do 

about the youngsters after the junior prom 

was worked out here by the Parenl- 

Teacher-Student Ass'n and is being looked 

upon with favor by Parent-Teacher Ass'n 

groups in other high schools of the area. 

The solution originated with Barbara 

Bellucci. a member of the junior prom 

committee: to send the youngsters to a 

drive-in theatre with parents as chaperones 

after the prom. She passed it on to Dr. 

John G. Smith, PTSA president and director 

of the Ladd School, who presented the 

idea to parents at a meeting. The parents 

readily assented and when the plan of going 

to the drive-in for a picture screened 

especially for them was proposed to the 

students, they cheered. 

Joseph Stanzler, owner of the Quonset 

Drive-In, offered the special screen program 

at no cost to the students; Curt Hartman, 

drive-in manager; Edward Ayotte, 

assistant manager, and patrolman Edward 

Taylor all provided their services free. 

Students attended the prom until midnight, 

then dispersed to homes and restaurants 

for snacks, following which they 

were accompanied to the drive-in by ten 

parents who had volunteered to each drive 

a car and act as chaperone for the group. 

VERMONT 

H nother letter to the People's Forum in 

the Burlington Free Press has denounced 

the quality of motion pictures 

currently being shown in theatres. The 

newest letter, written by Mrs. Ruth S. 

Richards of Burlington, said: "The movies 

are neither family nor decent 

i 

two, 

of course, go together) and are very sick. 

Apparently any action taken to correct 

this situation has failed . . . This is a bad 

situation, to say the least, but if there are 

enough people who feel the same way 

against these terrible pictures, then we 

should all band together with action in 

mind; otherwise, we are wasting our 

breath. Up until such a group like this is 

formed I, too, join the ranks of those who 

protest. May it not be long before we can 

have action." 

Leaders of eight local youth organizations 

have sent a letter to the Barre city 

council, claiming that Barre has no juvenile 

delinquency problem and that a proposed 

curfew that would keep young people away 

from public places after 9 p.m. is not 

needed. However, mayor C. O. Granai, who 

proposed the plan, as well as aldermen 

Vico F. Masi, James E. Alexander and Gordon 

H. Lynds, charged the youth leaders 

had twisted the facts and were guilty of 

exaggeration. Masi claimed 90 per cent of 

Barre's north end residents favor the cmfew. 

Bergen Dummies to Museum 


HOLLYWOOD — Edgar Bergen has 

turned over his entire collection of wooden 

characters—Charlie McCarthy, Mortimer 

Snerd, Effie Klinker and others—to the 

Hollywood Museum. Amanda Blake accepted 

on behalf of the museum. 

BOSTON 

participating in the European charter tour 

for 20th Century-Fox from the Boston 

area were Herb Kenny, arts editor, Boston 

Globe: Peggy Doyle, film editor. Record 

American; Alta Maloney, film editor, Boston 

Traveler; Nora Taylor, film editor, 

Christian Science Monitor. The group left 

Boston for New York to join the complement 

of 132 newspaper amusement editors 

June 7 and returned June 14. The editors, 

via jet, visited production sites in Salzburg 

for the filming of "The Sound of Music," 

Rome and the rarely seen Carrara Mountains 

in Italy for "The Agony and thf 

Ecstasy" and London for "Those Magnificent 

Men in Their Flying Machines or: 

How I Flew From London to Paris in 26 

Hours and 11 Minutes." The concurrent 

shooting of these films denotes the first 

time any company will have three roadshow 

pictures filming simultaneously. Making 

the arrangements for the Boston editors 

was Harry Weiss, local publicity advertising 

exploitation representative of 20th 

Century-Fox, Boston branch. 

Dan Finn of B&Q Theatres headed a 

team to Quincy to ballyhoo B&Q's Strand 

Theatre, which reopened Wednesday ilOi 

with "The Cardinal" after refurbishing. Extensive 

space was secui-ed by Finn in the 

Patriot Lsdger for the newly refurbished 

house, only motion picture theatre in 

Quincy, and for "The Cardinal," which was 

partly made in the Quincy area. A complete 

village, with church and steeple, was built 

by Otto Preminger in a quarry in Quincy 

for shooting of scenes for "The Cardinal." 

A Patriot Ledger reporter, Eli Flamm, 

worked as an extra in the film. 

NEWHAMPSHIRE 

H s a result of the first comt test of New 

Hampshire's antidiscrimination law, 

which bans refusal of admission to theatres 

and other public places on racial grounds, 

Charles C. Sprague, a Portsmouth barber, 

has been given the minimum fine of $10 in 

Portsmouth municipal court for refusing 

to cut the hair of a Negro, Thomas Cobbs, 

head of the Portsmouth chapter of the 

National Ass'n for the Advancement of 

Colored People. The New Hampshire Supreme 

Coui-t ruled a few weeks ago that this 

state's 1961 antidiscrimination law is legal 

as it pertains to barber shops, one of the 

points challenged by Sprague's attorneys. 

10 YOU^ 

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$AVE MONEY BY 

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JUmadc 

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BOXOFFICE :: June 22, 1964 NE-3

LEARN 

SUCCESSFUL SHOWMEN 

MERCHANDISE PICTURES, 

BOOST THEIR THEATRES, 

PROMOTE GOOD WILL, 

BUILD 

ATTENDANCE, 

AND INCREASE PROFITS 

IN 

CHOCKFUL OF BUSINESS BUILDING IDEAS 

Every 

Week 

In All Ways FIRST with the MOST of the BEST 

NE-4 BOXOFFICC :: June 22. 1964

I From 

! HOLLYWOOD—Producer 

! 

has 

I 

' 

for 

' 

' 

(Univ), 

— 

— 

— 

— ———— 

Three Revival Bills 

Strong in Toronto 

TORONTO—Revival features made their 

appearance at three top theatres, the Tivoli 

bringing back "Olclahoma!" which had a 

first-run engagement of 69 weeks at this 

downtown house some years ago. The Carlton 

and the Hollywood both offered older 

pictures on double bills to mark a distinct 

program departure. The two new features 

were "The Chalk Garden," at the Uptown, 

and "Ensign Pulver." which followed 11 

weeks of "The Fall of the Roman Empire" 

at the University. 


Carlton Pillow Tolk (Univ); Operation Petticoot 

re.ssues 100 

Coronet Beot the Dovil (Col), 2nd wk 90 

A Distent Trumpet (WB) 90 

Downtown, 1 1 theatres 

Eglinton— Becket (Para), 13th wk 100 

Hollywood Splendor in the Gross (WBl; Porrish 

AVB), reissues 100 

:nd Tom Jones (UA-Lopert), 25th wk 105 

H, 

Golden Mile Lody in o Coge (Para), 

•rial, 

n wk 105 

J 

notional—The Servant (IFD), 7th wk 90 

L .:« s— From Russia With Love (UA), 7th wk 100 

TuTli—Oklahoma! (20th-Fox), reissue 105 

Yesterday, Today and Tomorrow 

T .snc 

IFD), 8th wk 100 

University Ensign Pulver (WB) 110 

Uptown—The Chalk Garden (Univ) 115 

•lorkdole—The Empty Canvas (IFD), 3rd wk 95 

; 

. 

Night Must Fall' Makes Stir 

At Avenue in Montreal 

MONTREAI^Boxoffice results of the 

leading motion picture theatres of Montreal 

were favorable in the week under review. 

The films offered consisted of several 

holdovers of some merit and a few newcomers, 

including Bergman's "The Silence" 

at the Cinema Place Ville Marie, "Night 

Must Fall" at the Avenue and "Flight From 

Ashiya" at the Capitol, 

Alouette The Foil of the Roman Empire (Para), 

nth wk 

Good 

Avenue Night Must Fall (MGM) Good 

Flight From Ashiya (UA) Good 

Copitol 

Cirema Place Ville Mane The Silence 

(SR), 2nd wk Excellent 

Cinema Festival Lo Baie des Anges (SR), 2nd wk. Good 

.Good 

Dorval (Red Room) The Prize (MGM). 2nd wk. 

Dorvol ISolle Doree)—The Man in the Grey 

Flannel Suit (20th-Fox), reissue, 2nd wk Good 

Imperial— It's a Mod, Mad, Mad, Mod World 

UA-Cinerama), 26th wk iôod 

Kent The Third Secret (20fh-Fox) Good 

Loew's The Pink Panther (UAl, 3rd wk Good 

Palace From Russio With Love (UA), 3rd wk. Good 

Becket (Para), 20fh wk Excellent 

Seville 

Westmount Tom Jones (UA-Lopert), 13th wk. Excellent 

'From Russia With Love' 

'Good' in Vancouver Debut 

VANCOUVER—The weather was variable 

and spotty this last weekend and business 

in all local first-run theatres was 

about the same. "Sunday in New York," 

however, held over a third week at the 

suburban Ridge, while "Lilies of the Field" 

continued into its 14th week at the Varsity. 

a suburban art house. 

Capitol Rhino! (MGM) Fair 

Odeon Tom Jones (UA-Loperf), 15th wk Good 

Orpheum Kissin' Cousins (MGM) Good 

Pork Bitter Harvest (20th-Fox) Average 

Ridge Sunday in New York (MGM), 3rd wk. Average 

The Fall of the Roman Empire 

Stanley 

(Para), 8th wk Slow 

S'rond Becket (Para), 11th wk 

S'udio— Ladies Who Do (IFDl; Who's Cuckoo? 

Average 

(IFD) 

Fair 

Voaue, six other theatres From Russia With 

Love (UA) Good 

Job for Dick LaSalle 

Western Edition 

Leon Fromkess 

signed Richard LaSalle to compose and 

conduct the musical score for "Blood on the 

Arrow." a Fromkess-Sam Pirks production 

Allied Artists. 

High Quebec Ticket Tax 

'Abnormal and Unfair 

MONTREAL—The brief submitted by 

the Association of Cinema Owners of 

Quebec to the Belanger commission of 

taxation in Quebec has been released for 

pubMcation. The brief calls for abolition of 

the "discriminatory" and "crushing" 

amusement tax on motion picture admissons 

in the province. 

The prevailing Quebec admission prices, 

including tax, are higher than in any other 

Canadian province and as a result more 

than 100 theatres have had to close, the 

brief pointed out. 

The association, headed by Gaton H. 

Theroux as president and executive director, 

and William Lester, as chairman of 

the board, claimed that the advent of television 

was a disaster for the cinemas. 

"The entertainment sold by the cinema 

is now given free by television. The provincial 

government does not appear to 

have the power to tax entertainment, .vet 

it continues to collect the amusement tax 

from Quebec cinemas in spite of the fact 

that the principal form of entertainment 

is no longer the cinema but is television," 

the brief pointed out. 

"While it might be normal for new 

forms of competition to emerge at the expense 

of established industry, surely it is 

abnormal to maintain a discriminatory 

burden of taxation on the old industry 

whi!e the new one goes free." 

The brief said that British Columbia, 

Alberta and Saskatchewan in Canada, and 

Great Britain overseas have already recognized 

this by abolishing the amusement 

tax on movies completely. In the United 

MISS UAC CROWNED — William 

Lester, president of United Amusement 

Corp.. is seen presenting the Miss UAC 

trophy to Marianne Dempsey, 16-yearold 

Cote St. Luc High School student. 

The crowning of the queen and presentation 

of the trophy ceremonies took 

place on Saturday morning (6) at the 

Seville Theatre immediately following 

the special student showing of 

"Becket." Miss Dempsey, who also won 

a trip to the New York World's Fair 

with her mother, will reign over next 

year's theatre panel which meets 

regularly to study the motion picture 

industry. Proceeds of the special showing 

go to charitable youth work. 

States, it has been removed on lower priced 

tickets. 

"Whi'e the tax is in principle imposed on 

the customer and its collection is imposed 

upon the theatre owner, the lattrr in 

practice has to ab.sorb the tax in order to 

maintain patronage. 

"Admis.s!on prices have been raised to 

the point where the law of diminishing 

returns has precluded any further increase," 

the brief said. 

In 1953 there were 55,615, 'i36 admissions 

to cinemas in Quebec. In 1961, the number 

of admissions had dropped by over 32.000.- 

000 to 23.316,253. In 1954 there were 451 

cinemas in Quebec, but within seven years 

108 closed their doors, leaving 343 still 

open in 1961, the brief reported. 

"The amusement tax is discriminatory 

in that it has selected one form of retail 

business for a special impost. No special 

services are rendered to the theatre owner 

in return for this impost. The sole purpose 

of this tax is to ra'se revenue. Its sole 

.iustif'cation is that it recognizes the principle 

of 'ability to pay.' This 'ability to pay' 

no longer exists," the bref claimed. 

"The cinemas ask for no favors. They pay 

all the regular taxes that other businesses 

pav. But the cinemas are suffering economically 

and all that they require for 

new life is just and fair treatment by way 

of removing the crushing burden of the 

am'isement tax." 

The report submitted that abolition of 

the amusement tax on cinemas would result 

in the removal of an out-of-date and 

inequitable tax; st'mulation of capital investment 

in the modernization of existing 

cinemas and the building of new theatres 

wh'ch, under present conditions, is economically 

inadvisable, and the creation of 

emoloyment. 

"The economic health of Quebec is vital 

to the fulfilment of the ambitions of its 

people. Every effort must therefore be 

made to provide a healthy environment for 

industry," the brief stated. 

Balaban Birthday Feted 

At UJA Fund Gathering 


NEW YORK — Industry leaders met 

Tuesday i9) at United Jewish Appeal headquarters 

to help Barney Balaban. Paramount 

board chairman, celebrate his 77th 

birthday during a "person-to-person" telephone 

solicitation session of its motion picture 

and amusement division. Harry Mandel, 

president of RKO Theatres, is chairman 

of the 1964 drive. 

Balaban is treasurer of the Greater New 

York unit and is a member of the division's 

steering committee. Otto Preminger was 

recently honored with a dinner. 

The "person-to-person" gatherings are 

held every Tuesday and Thursday during 

the summer at the UJA headquarters. 

Every Roman woman 2.000 years ago who 

could afford a wig wore one. according to 

Grazia di Rossi, hair stylist for Samuel 

Bronston's "The Fall of the Roman Empire." 

BOXOFFICE :: June 22, 1964 K-1

. 

. . Graeme 

. . For 

. . The 

; 

O R O N T O 

JS 1 Dubin. publicity director in Canada for 

Warner Bros., is away on a crosscountry 

tour to meet newsmen, film officials and 

others. His special mission is to publicize 

"My Pair Lady." which already has exhibitors 

waiting eagerly, and the Frank 

Sinatra blockbuster. "Robin and the 7 

Hoods" . . Wilhelmina Habick. confidential 

. 

secretary to the late L. M. Nathan- 

son during most of her career, died recently 

in Nashville, Tenn. She started 

with Paramount in 1918 and switched to 

Famous Players in the 1920s. 

O. J. Silverthorne, head of the Ontario 

Board of Censors, discloses that not one 

cut has been made in any films submitted 

this year, and he doesn't expect there will 

be. In one of his very few interviews with 

the press. Silverthorne told a Globe and 

Mail reporter that no cuts are ever made 

without the consent of the exhibitor "and 

rnxs^fi^^ 

its \jô\x when 

OM pl( 

WAHOO is 

the 

ideal boxofFice attraction 

to Increase business on your 

"off-nights". 


details. 

ing or car capacity, 

Be sure to give seat* 


3756 Ookton St. • Skokie, llllnels 

he can convince us we're wrong the cuts 

if 

won't be made." He disclosed that the censors 

make a profit on their $75,000,000 a 

year operation, charging $6 per thousand 

feet of film. This comes to $60 to $75 a 

print and when there are ten or more 

prints, this adds up. Silverthorne said 

"but to really enjoy a film, I see it in the 

theatre." 

The Beatles started near riots when 

tickets went on sale for personal appearances 

in Toronto and the same thing happened 

when advance tickets for their first 

full length movie, "A Hard Day's Night," 

went on sale in four theatres—Glendale, 

Kingsway, Scarboro and Parkdale—Saturday 

morning. The tickets are for a special 

preview of the film August 11, and 

the regular runs will start next day. The 

film will be geared to school closings here 

and UA publicity head Archie Laurie hopes 

UA will do even better than the sensational 

"Tom Jones" in its 26th week here and 

still going strong. 

Joseph E. Levine was in Toronto for a 

seven-hour stay and a marathon spate of 

interviews with press, television, radio and 

film executives. He told an interviewer his 

secret of success was "I do it when you 

other fellows don't want to do it." He said 

his "The Carpetbaggers" was a "commercial 

art picture" and would do $20,000,- 

000 in America and $40,000,000 on a worldwide 

basis. "People," says Levine, "used 

to say "let's go to the movies' and now they 

say 'let's go to a movie.' They've become 

selective. People still want sex, violence 

and action . . . Critics are often intellectual 

snobs and they like to rap Hollywood 

and anything that is commercial. I've 

made three pictures in Hollywood and let 

me tell you they're the finest people." 

The Stratford (Ont.) Shakespearean 

festival started Monday (15) with "Richare 

II" and plenty of film people went 

down to catch the show and the ones to 

follow. It is said plenty of talent scouts will 

be around Stratford this year, with particular 

attention to Martha Henry, 

gorgeous brunette and very alluring actress, 

who is said to be a sure bet for films. Her 

Siari BOXOFFICE commg . 

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BOXOFFICE — THE NATIONAL FILM WEEKLY 

825 Von Brunt Blvd., Konsos City, Mo. 64124 

husband Donnelly Rhodes, a member oj 

Stratford last year, is already in Holly] 

wood and much in demand. 

; 

Toronto people are pleased that Lloyq 

Bochner, local boy who made good on Hollywood 

TV, is now appearing with Barbara 

Stanwyck at Universal in "The Nigh; 

'Walker" as Miss Stanwyck's dream hus^ 

band . Ferguson, ex-Toron-, 

tonian who is raising money for a movie! 

"Harry's Car," is in New York interesting 

the monied men and has made a tenminute 

trailer to show them. j 

After many years the Toronto Varietjj 

Club has decided to move from its down-^ 

town clubrooms in the Prince George Hote; 

to the Colonnade on Bloor street not far 

from the Park Plaza Hotel where monthly 

luncheons are held . taxation com-- 

mittee of the Motion Picture Theatres, 

Ass'n of Ontario, which is headed by Har-' 

vey Hunt, has submitted a brief to the Ontario 

government which calls for the total 

elimination of amusement tax for theatres' 

A similar move has been made by the Association 

of Cinema Owners in ' 

Quebec. 

In its latest list the Ontario Board of 

Censors classified only three features for 

Restricted Attendance. They were The 

Empty Canvas, Violent Midnight and La 

Bonne Soupe . the introduction of 

"Flipper's New Adventure" in Toronto, the! 

Midtown of the 20th Century chain con-i 

ducted a Movie Party for juveniles on- 

Saturday ( 20 ) , featured stunt being a( 

a 

Flipper coloring contest with free admis-! 

sions as prizes. 

\ 

Second FPC Quarter Going 

About Same as Last Year 

; 

TORONTO—Business at Famous Playersj 

Canadian theatres in the first four weeksi 

of the second quarter was affected by 

countrywide popularity of the National 

i 

Hockey League playoff games, also by, 

slack in new releases, but despite these 

two handicaps. President R. W. Bolstad 

reports that net profits for the quarter] 

probably will be about the same as last] 

year. 

Directors ordered payment of the regular 

quarterly dividend of 25 cents a share,! 

payable on stock registered at the close of J 

business May 28. 

"With the release of great new product!' 

for the summer and fall season, we look: 

forward to higher boxoffice returns during 

that period," Bolstad said. I 

Net profit for the first 1964 quarter I 

totaled $528,999, equal to 30 cents a share,! 

compared to $512,269 or 29 cents a share I 

in 1963. I 

Bolstad reported "The Carpetbaggers" 

will open in FPC houses June 26, while the 

initial showings of "Becket" have met 

with anticipated fine success. 

Israeli Leaders Are Guests 

f=rom Western Edition 

j 

HOLLY'WOOD — Prime Minister Levi, 

Eshkol of Israel and his party were guests 

| 

of the Association of Motion Picture and 

\ 

Television Producers at a breakfast recently 

at the Ambassador Hotel. Later, the group 

. 

visited Universal Studios. Y, Frank Freeman, 

AMPTP board chairman, was host at 

the breakfast, at which more than 75 leaders 

of the film and television industries met 

the prime minister. 

K-2 BOXOFFICE June 22, 1964

! 

Montreal's 

. . "The 

"iTT AW A 

il71th the Ontario Board of Motion Picture 

Censors placing more featuies in 

le Restricted Attendance category under 

s developed classification policy, the 

rive-in theatres have run into a difficulty 

1 giving free admission to children under 

2 years. Persons below the age of 18 canot 

be admitted when a Restricted picture 

; shown. But the Auto-Sky in Ottawa 

apltalized on the situation when it 

layed a "Restricted" program consisting 

f "A Summer Place" and a Brigitte Bar- 

,ot opus, by the announcement: "Sorry! 

fo one under 18 allowed. No children adifiitted!" 

The result was a holdover, the 

irogram doing a whole week. 

Originally released as a roadshow proluction, 

"South Pacific" was brought back 

Ottawa at regular prices by the three 

Jdeons, Somerset, Elmdale and Queensway 

)\\ a continuous basis . Pink 

I.'anther" got five weeks at the Main Elgin, 

'vhich is now busy with its successor, 

'Prom Russia With Love." Meanwhile 

Tom Jones" remained for a 16th week in 

he other half of the twin Elgins. 

Under its new roadshow policy, the FPC 

Regent was held for a third week. Inciientally, 

this downtown theatre will be 

operated for at least another year. The 

building was purchased by the Canadian 

igovernment and plans are drawn for a 

large structure on the site, but the project 

will not be started until late in 1965, it is 

stated. 

The Bytown Cine Club continued its summer 

series of shows for members in the 

theatre of the National Museum of Canada 

with a Thursday night (lli showing of 

"Wonder Bar." The museum itself is presenting 

free film shows on Wednesday 

nights this month. 

Fair Corp. 

Is Making Sales Film 

MONTREAL — Montreal's World Fair 

Corp. has announced the immediate start 

of production of a 16mm "Expo '67" film 

to be used as a point-of-sale tool around 

the world. The picture is being produced 

by Crawley Films of Ottawa in color. 

According to the World's Pair Corp., the 

film will be shown in the board room of 

thousands of top-level decision-makers 

around the world to encourage government, 

corporation, industry and institution participation 

in the exhibition. 

The film will be used in a saturation 

campaign to line up participation in the 

fair with a "specially selected sales force 

Prompt theatre service from 

qualified personnel 

& 

sound equipments 

Complete projection 

Replacement parts always on hand 

BEST THEATRE SUPPLY REG'D 

4S10 Saint D«ni> SItmI Montreal 34, Qua. 

Phooa: 142-6762 

and government representatives" reaching 

"every logical potential participant in 

Canada and in other countries throughout 

the world. In Canada every major company, 

every trade and professional association, 

every provincial government 

and Crown corporation will be approached." 

The statement did not disclose when 

production of the film would be completed 

nor how much it would cost. 

Cost of the film production is being met 

by the Traders Finance Corp., and subsidiary 

companies within the Traders 

Group. 

More Montreal Youths 

Are Eying Filmmaking 

MONTREAL—More and more Montreal 

youths are becoming interested in motion 

pictures, especially in the production of 

them. This, it seems, is accompanying the 

revival in patronage of commercial film 

theatres. The latest development in filmmaking 

by school students is a 15-minute 

documentary picture recently completed by 

John Metcalf, a Grade 8 teacher who used 

Chomedey Protest High School students 

and staff of the school as actors. 

Titled "Grade 8—Day One" the movie 

a black and white 16mm film with sound 

is 

effects and commentary recorded separately 

on tape. The "star" of the film is 

13-year-old Shirley Simon, who portrays a 

young girl's impressions on her first day 

in high school. The film, which originally 

ran about four times its final length, took 

approximately two months to film and edit. 

Metcalf, who feels the art of the film is 

a sadly neglected aspect of education in 

Quebec province, said far too many students 

and teachers seem unaware that 

films can be a very good art form. 

"It is just as respectable as painting and 

as productive of as many masterpieces. 

Montreal boasts several art cinemas and 

has its own festival of films—yet these 

values have not yet percolated very much 

through the educational system." 

He said in view of this, "it is not reasonable 

to expect high school students to 

understand and appreciate films made by 

directors such as Bergman and Antonioni 

unless they are helped and encouraged." 

Todd-AO Now Available 

On Flat-Fee Licensing 

From Eosfern Edition 

NEW YORK—The Todd-AO Corp. 

has 

announced a new licensing system for the 

use of Todd-AO to make it competitive 

with other 70mm processes, according to 

Salah M. Hassenein, president. 

The new policy will permit the use of 

the Todd-AO system on a flat-fee basis 

and 20th Century-Fox is the first to take 

advantage of the new arrangement with 

its five-picture deal for Todd-AO for the 

company's roadshow pictures, "The Sound 

of Music," "The Agony and the Ecstasy," 

"Those Magnificent Men in Their Flying 

Machines," all of them currently filming in 

Europe, and "Justine" and "The Day Custer 

Fell," to be made in 1965. 

The Todd-AO system was previously 

used in "Cleopatra," Rodgers & Hammerstein's 

"Oklahoma!" and "South Pacific," 

all of these released by 20th-Fox, and Mike 

Todd's "Around the World in 80 Days," 

among others. In all of these the process 

was licensed on a royalty basis, Hassanein 

said. 

Wiiii 

YOUR REPORT OF THE PICTURE YOU 

HAVE JUST PLAYED FOR THE 

GUIDANCE OF FELLOW EXHIBITORS 

— Right Now 

The Exhibitor Has His Say 

BOXOFnCE, 825 Van Brunt 

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BOXOFFICE June 22, 1964 K-3

K-4 BOXOFFICE June 22, 1964 i 

. 

Pacific CPP Enjoys 

Soggy Day at Golf 

VANCOUVER—Appioximately 70 golfers 

i|iia.sheci around the rain-soaked Quilchena 

course, and turned in good scores, 

loo. in the annual Canadian Picture Pioneers 

golf tournament and outing. The 

lolal turnout for the day approached 100. 

The top prize winners were Bryan Hudson 

Browne of Empire-Universal, who won 

the Famous Players Canadian trophy for 

low gross. 

Kelly Singh. Sundown Drive-In. Kamloops. 

low net; Odeon trophy. 

Lou Segal. Harry Howard trophy, low 

gross for a Pioneer. 

G. Thrift. Owen Bird trophy, low net for 

a Pioneer. 

Bill Forst. low gross, nonindustry player. 

and J. Jackson, low net. 

Low gross runnerup. open, was M. 

La'ng. and low net. Bob McEwan. 

J. Howard Boothe, retired Odeon execut'.ve. 

received the pri/e as the oldest Pioneer 

present, while Myron McLeon of the 

Patric'a. Powell River, was the oldest P'oncer 

p'ayhig golf. 

Ron Emilio. sales manager for MGM. received 

an umbrella to protect him from 

Vancouver's "unusual" weather. 

In charge of the annual event were 

Harry Howard, president; Lou Segal. Dawson 

Exley. Abe Feinstein and Gordon 

Dalgleish. 

Jim Fairley of Prince George was present 

as was Stan Trout from Merritt. Also 

not'ced were industry veterans Maynard 

Jovner of Famous Players: Len Johnson of 

the Lougheed at Burnaby; Ivan Ackery. 

Orpheum. and familiar faces Rod Mac- 

Arthur. Jack Jackson and Charles Ramage, 

all former MGM staffers. J. Howard 

Booth. Mr. Showbusiness of B.C., was an 

interested spectator. Sam Shaw of CBUT, 

and Mike Tytherleigh of Vancouver 

Province both braved the elements. Wally 

Hamilton of Tran-scanada Films made it 

to the dinner, as did projectionist union 

.secretary Frank Smith. 

Les Young, formerly of the Westminster 

Drive-In. and Norman Duncan, longtime 

Strand manager, lately back from the east. 

You, too, can laugh 

all the way to the bank 

by using 

BOXOFFICE'S 

Clearing House for 

BUYING-SELLING-TRADING 

new or meA equipment. 

wr'c out golfing. S.vd Frcedman. a "Junior 

P eneer," and Poug Gow. Famous Players, 

er.ioved the smorgasbovd. as did Roland 

Wild of the Province. L'onel Courchene of 

the Surrey Drive-In, double-bogcyed on 

most ho'es to win the pri/o for the "most 

honc't golfer," and some one brought along 

Royal Bank manai'er Lyle Muir to help 

ciunt the take. 

The Suthcrlands Gerry and Gordon, and 

no H'lation but good friend Stan, were out 

n force. 

Regrctably missing this year was the 

Victoria contingent of Martin Cave and 

Jack Armstrong. 

UA manager Harry Woolfe also missed 

his first Pioneer event in years, being in 

Hawaii on his annual vacation. There is 

no truth to the rumor that he snitched 

Ivan Ackery's Honolulu phone book, only 

to find the names were all those of exhibitors 

! 

Approximately $300 was realized from 

the tourney. 

VANCOUVER 

n strike of 61 office employes at Port 

Alberni has tied up over 3.000 workers 

in the pulp and paper, plywood and sawmill 

portions of the vast McMillan Bloedel 

& Powell River industrial complex, throwing 

almost three quarters of the working 

population on the street. Damage to business 

has already been heavy, and most 

merchants face a disastrous year if the 

strike, now almost a month old, is not 

settled. 

The Cascades Brive-In, Burnaby, booked 

"The Longest Day" to coincide with the 

20th anniversary week of D-Day, and 

turned away weekend business . . . Here to 

meet circuit heads and discuss business 

with manager Dave Gilfillan was Ron 

Emilio. general sales manager for MGM in 

Canada. 

Another 26 episodes of The Littlest Hobo 

TV series are scheduled to be filmed at the 

Hollyburn studios in West Vancouver according 

to Alan Houghton and Art Jones, 

with an option for an additional 13 episodes. 

The half-hour segments were all 

but given up for lost by the local outfit 

until the last week. Hollyburn is opening 

an office in Hollywood. The estimated cost 

of the 26 episodes, $750,000, will be raised 

in Canada. 

Metropolitan Sells Its 

Station in San Diego 

Fro-^ Western Edition 

LOS ANGELES—The Metropolitan circuit 

has sold, with FCC approval, station 

KFMX, San Diego. That leaves the theatre 

chain, headed by Sherrill Corwin. two 

o'her stations. KGVD-FM. Santa Barbara, 

and Kansas City. 

Meanwhile, the State Theatre downtown 

which Metropolitan circuit last August 

9 converted to exclusive showing of 

Spanish pictures, returns to Englishspeaking 

picture policy. According to Bruce 

Corwin, who is associated with his father 

Sherrill, the Spanish-speaking market is 

large, but it was decided that the location 

of the State is too important as an outlet 

for English-speaking films to continue with 

Spanish pictures alone. 

Arthur Graburn Dies; 

Long at Vancouver 

VANCOUVER—The we.st coast shoi 

business lost one of its oldest, in point o 

service, and most active in Canadian Pic 

ture Pioneers, Arthur K. Graburn, who die 

here Thursday i4) 

He is survived by his wife Isabel; a so 

K'ng. in Libya, and four brothers—Chrl 

of Saskatoon, Sask.; Bill and George 

Calgary. Alta., and Larry. Hollywood. 

Graburn's association with the motiq 

picture industry stretched back into boy 

hood in his native town on the Prairies. H 

came here early in the 1930s and manage 

theatres for Famous Players, notably tli 

Broadway and Dominion. After a stln 

with Boeing's during World War II, h(i 

joined Odeon as circuit booker in 1946 

which position he held till 1950 when hi 

was appointed manager of Odeon's Plaza 

In 1955 he was transferred to Odeon': 

Paradise, then returned to the head offici 

as booker in 1956. 

Resigning due to ill health in 1957. h( 

later went with MGM as booker in 1959 

resigning a year later to manage the Luj 

in downtown Vancouver which position h( 

held at his death. 

A charter member of the Vancouvei 

branch of the Canadian Picture Pioneers 

he had held every office, being secretarj 

for the last three years. In or out of off'ce 

he was always in the thick of anj 

activity, and his going will be a loss to the 

local CPP branch. 

Pallbearers at the funeral were Harrj 

Howard, Dave Gilfillan, Al Mitchell 

Charl°s Ehrle, Ewart Henderson and C. A. 

McGregor. 

Columbia Brochure Tells 

Story of Wyler Picture 


NEW YORK—Columbia has inaugurated 

a brochure titled "A production preview of 

William Wyler's 'The Collector' " to keep 

exhibitors and the press informed of the 

progress of the picture. Distribution has 

begun in the western hemisphere and later 

will include Europe, Africa, Asia and Aus-i 

tralia. 

Besides offering a biography of Wyler 

and scenes of him at work on earlier hits; 

the brochure has a section showing him 

working with stars Samantha Eggar and 

Terence Stamp on "The Collector." Therei 

are also biographies of producers Jud Kinberg 

and John Kohn, data about the cast, 

a synopsis of the story, original drawings 

by John Stoll, Academy Award winner, and 

rave reviews of the novel on which the 

film is based. 

Western Avenue TV Lot 

Is Opened by 20th-Fox 


HOLLYWOOD — Production 

manager 

Gaston Glass reported June 4 that 20th- 

Pox's Western avenue television lot is being 

reopened after having been shuttered 

for 15 months. This \sf;ill put some 250 men 

to work; a contingent which includes carpenters, 

set dressers, electricians, maintenance 

men and kindred craftsmen was 

called in to prepare the start of new television 

production.

I 

however, 

: 

suburban 

' 

continued 

I 

; 

'Good' 

i 

VANCOUVER—The 

I 

• 

a 

' 

I 

I 

I 

1 

Voaue, 

' 

WB), 

— 

— 

— 

— ———— 

Three Revival Bills 

Strong in Toronto 

TORONTO—Revival features made their 

;ii)ixarance at three top theatres, the Tivoli 

bringiii;; back 'Oklahoma!" which had a 

first-run engagement of 69 weeks at this 

downtown house some years ago. The Carlton 

and the Hollywood both offered older 

pictures on double bills to mark a distinct 

program departure. The two new features 

were "The Chalk Garden." at the Uptown, 

and "Ensign Pulver," which followed 11 

weeks of "The Fall of the Roman Empire" 

at the University. 


Carlton Pillow Talk (Univ); Operation Petticoat 

iUniv), reissues 100 

Cor, net— Beat the Davil (Col), 2nd wk 90 

A Distant Trumpet (WB) 90 

Downtown, 1 I theatres 

Becket (Pora), 13th wk 100 

Eglinton 

Hollywood Splendor in the Grass (WBl; Parrish 

reissues 1 00 

H-.Ijnd—Tom Jones (UA-Lopert), 25fh wk 105 

Golden Mile Lody in a Cage (Para), 

Imperial, 

.'nd wk 105 

itemational—The Servant (IFD), 7th wk 90 

L ew s— From Russia With Love (UA), 7th wk 100 

TiNoh—Oklahoma! (20th-Fox), reissue 105 

T. wnc Yesterdoy, Today and Tomorrow 

IFD), 8th wk 100 

Unuorsity— Ensign Pulver (WB) 110 

Uptown— The Chalk Garden (Unlv) 115 

Vorkdale— The Empty Canvas (IFD), 3rd wk 95 

Makes Stir 

"Night Must Fall' 

At Avenue in Montreal 

MONTREAL—Boxoffice results of the 

leading motion picture theatres of Montreal 

were favorable in the week under review. 

The films offered consisted of several 

holdovers of some merit and a few newcomers, 

including Bergman's "The Silence" 

at the Cinema Place Ville Marie, "Night 

Must Fall" at the Avenue and "Flight From 

Ashiya" at the Capitol. 

Alouette The Fall ot the Roman Empire (Parol, 

th wk Good 

1 1 

Avenue Night Must Fall (MGM) Good 

Capitol— Flight From Ashiya (UA) Good 

Cmemo Place Ville Mane—The Silence 

(5R), 2nd wk Excellent 

Cinema Festival La Bale des Anges (SR), 2nd wk. Good 

The Prize (MGM). 2nd wk. .Good 

Dorval (Red Room) 

. 

Dorval (Solle Doree)—The Man in the Grey 

Flannel Suit (20th-Fox), reissue, 2nd wk Good 

Imperial^lt's a Mad, Mad, Mad, Mad World 

(UA-Cineroma), 26th wk iôod 

Kent The Third Secret (20th-Fox) Good 

Loews—The Pink Panther (UA), 3rd wk Good 

Palace— From Russia With Love (UA), 3rd wk. Good 

Becket (Para), 20th wk Excellent 

Seville 

Westmount Tom Jones (UA-Lopert), 13th wk. Excellent 

'From Russia With Love' 

in Vancouver Debut 

weather was variable 

and spotty this last weekend and business 

in all local first-run theatres was 

about the same. "Sunday in New York," 

held over a third week at the 

Ridge, while "Lilies of the Field" 

into its 14th week at the Varsity, 

suburban art house. 

Capitol Rhino! (MGM) Foir 

Odeon Tom Jones (UA-Lopert), 1 5f h wk Good 

Orpheum Kissin' Cousins (MGM) Good 

Pork Bitter Horvcst (20th-Fox) Averoge 

Ridge Sundoy in New York (MGM), 3rd wk. Average 

Stanley The Fall of the Roman Empire 

(Para), 8th wk Slow 

Strand Becket (Para), Average 

1 1th wk 

S'udio Ladies Who Do (IFDi; Who's Cuckoo? 

(IFD) Fair 

SIX other theatres From Russia With 

Love (UA) Good 

lob for Dick LaSalle 


HOLLYWOOD—Producer Leon Promkess 

has signed Richard LaSalle to compose and 

conduct the musical score for "Blood on the 

Arrow," a Fromkess-Sam Firks production 

for Allied Artists. 

High Quebec Ticket Tax 

'Abnormal and Unfair 

MONTREAL—The brief submitted by 

the Association of Cinema Owners of 

Quebec to the Belanger commission of 

taxation in Quebec has been released for 

publication. The brief call.s for abolition of 

the "discriminatory" and "crushing" 

amusement tax on motion picture admissons 

in the province. 

The prevailing Quebec admission prices, 

including tax, are higher than in any other 

Canadian province and as a result more 

than 100 theatres have had to close, the 

brief pointed out. 

The association, headed by Gaton H. 

Theroux as president and executive director, 

and William Lester, as chairman of 

the board, claimed that the advent of television 

was a disaster for the cinemas. 

"The entertainment sold by the cinema 

is now given free by television. The provincial 

government does not appear to 

have the power to tax entertainment, yet 

it continues to collect the amusement tax 

from Quebec cinemas in spite of the fact 

that the principal form of entertainment 

is no longer the cinema but Is television," 

the brief pointed out. 

"Whi'e it might be normal for new 

forms of competition to emerge at the expense 

of established industry, surely it is 

abnormal to maintain a discriminatory 

burden of taxation on the old industry 

while the new one goes free." 

The brief said that British Columbia, 

Alberta and Saskatchewan in Canada, and 

Great Britain overseas have already recognized 

this by abolishing the amusement 

tax on movies completely. In the United 

MISS UAC CROWNED — William 

Lester, president of United Amusement 

Corp., is seen presenting the Miss UAC 

trophy to Marianne Dempsey, 16-yearold 

Cote St. Luc High School student. 

The crowning of the queen and presentation 

of the trophy ceremonies took 

place on Saturday morning (6) at the 

Seville Theatre immediately following 

the special student showing of 

"Becket." Miss Dempsey, who also won 

a trip to the New York World's Fair 

with her mother, will reign over next 

year's theatre panel which meets 

regularly to study the motion picture 

industry. Proceeds of the special showing 

go to charitable youth work. 

States, it has been removed on lower priced 

tickets. 

"Whi'e the tax is in principle imposed on 

the customer and it.s collection is impo.sed 

upon the theatre owner, the latter in 

practice has to ab.sorb the tax in order to 

maintain patronage. 

"Admission prices have been raised to 

the point where the law of diminishing 

returns has precluded any further Increase," 

the brief said. 

In 1953 there were 55, 615, '536 admissions 

to cinemas in Quebec. In 1961, the number 

of admissions had dropped by over 32,000,- 

000 to 23,316,253. In 1954 there were 451 

cinemas in Quebec, but within seven years 

108 closed their doors, leaving 343 still 

open in 1961, the brief reported. 

"The amusement tax is discriminatory 

in that it has selected one form of retail 

business for a special impost. No special 

services are rendered to the theatre owner 

in return for this impost. The sole purpose 

of this tax is to ra'se revenue. Its sole 

.iustif'cation is that it recogni7es the principle 

of 'ability to pay.' This 'ability to pay' 

no longer exists," the br'ef claimed. 

"The cinemas ask for no favors. They pay 

all the regular taxes that other businesses 

pav. But the cinemas are suffering economically 

and all that they require for 

new life is just and fair treatment by way 

of removing the crushing burden of the 

am'isement tax." 

The report submitted that abolition of 

the amusement tax on cinemas would result 

in the removal of an out-of-date and 

inequitable tax: stimulation of capital investment 

in the modernization of existing 

cinemas and the building of new theatres 

which, under present conditions, is economically 

inadvisable, and the creation of 

emoloyment. 

"The economic health of Quebec is vital 

to the fulfilment of the ambitions of its 

people. Every effort must therefore be 

made to provide a healthy environment for 

industry," the brief stated. 

Balaban Birthday Feted 

At UJA Fund Gathering 


NEW YORK — Industry leaders met 

Tuesday (9i at United Jewish Appeal headquarters 

to help Barney Balaban, Paramount 

board chairman, celebrate his 77th 

birthday during a "person-to-person" telephone 

solicitation session of its motion picture 

and amusement division. Harry Mandel, 

president of RKO Theatres, is chairman 

of the 1964 drive, 

Balaban is treasurer of the Greater New 

York unit and is a member of the division's 

steering committee. Otto Premlnger was 

recently honored with a dinner. 

The "person-to-person" gatherings are 

held every Tuesday and Thursday during 

the summer at the UJA headquarters. 

Every Roman woman 2,000 years ago who 

could afford a wig wore one, according to 

Grazia di Rossi, hair stylist for Samuel 

Bronston's "The Fall of the Roman Empire," 


. . Critics 

. . Graeme 

. . The 

I 

! 

j 

| 

| 

TORONTO 

HI Dubln. publicity director in Canada for 

Warner Bros., is away on a crosscountry 

Uv.ir to meet newsmen, film officials and 

others. His special mission is to publicize 

"My Fair Lady." which already has exliibltors 

waiting eagerly, and the Frank 

Sinatra blockbuster. "Robin and the 7 

Hoods" . . Wilhelmina Habick. confidential 

. 

secretary to the late L. M. Nathan- 

son during most of her career, died recently 

in Nashville. Tenn. She started 

with Paramount in 1918 and switched to 

Famous Players in the 1920s. 

O. J. Silverthorne. head of the Ontario 

Board of Censors, discloses that not one 

cut has been made In any films submitted 

this year, and he doesn't expect there will 

be. In one of his very few interviews with 

the press. Silverthorne told a Globe and 

Mail reporter that no cuts are ever made 

without the consent of the exhibitor "and 

WAHOO it 

the 



"off-niglits". 


details. 

ing or car capacity, 

Be sure to give seat* 


3750 Oaklen Si. • Skatcle, llllnelt 

if he can convince us we're wrong the cuts 

won't be made." He disclosed that the censors 

make a profit on their $75,000,000 a 

year operation, charging $6 per thousand 

feet of film. This comes to $60 to $75 a 

print and when there are ten or more 

prints, this adds up. Silverthorne said 

"but to really enjoy a film. I see it in the 

theatre." 

The Beatles started near riots when 

tickets went on sale for personal appearances 

in Toronto and the same thing happened 

when advance tickets for their first 

full length movie. "A Hard Day's Night." 

went on sale in four theatres—Glendale, 

Kingsway. Scarboro and Parkdale—Saturday 

morning. The tickets are for a special 

preview of the film August 11, and 

the regular runs will start next day. The 

film will be geared to school closings here 

and UA publicity head Archie Laurie hopes 

UA will do even better than the sensational 

"Tom Jones" in its 26th week here and 

still going strong. 

Joseph E. Levine was in Toronto for a 

seven-hour stay and a marathon spate of 

interviews with press, television, radio and 

film executives. He told an interviewer his 

secret of success was "I do it when you 

other fellows don't want to do it." He said 

his "The Carpetbaggers" was a "commercial 

art picture" and would do $20,000,- 

000 in America and $40,000,000 on a worldwide 

basis. "People," says Levine, "used 

to say 'let's go to the movies' and now they 

say 'let's go to a movie.' They've become 

selective. People still want sex. violence 

and action . are often intellectual 

snobs and they like to rap Hollywood 

and anything that is commercial. I've 

made three pictures in Hollywood and let 

me tell you they're the finest people." 

The Stratford (Ont.) Shakespearean 

festival started Monday (15) with "Richare 

II" and plenty of film people went 

down to catch the show and the ones to 

follow. It is said plenty of talent scouts will 

be around Stratford this year, with particular 

attention to Martha Henry, 

gorgeous brunette and very alluring actress, 

who is said to be a sure bet for films. Her 

Start BOXOFFICE coming 

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STREET /ODRESS 


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POSITION 

BOXOFFICE - THE NATIONAL FILM WEEKLY 

825 Van Brunt Blvd., Kansas City, Mo. 64124 

. 

. 

. 

husband Donnelly Rhodes, a member ofl 

Stratford last year, is already in Hollywood 

and much in demand. 

[ 

Toronto people are pleased that Lloyd I 

Bochner, local boy who made good on Hol-i 

lywood TV, is now appearing with Barbara! 

Stanwyck at Universal in "The Night 

I 

Walker" as Miss Stanwyck's dream hus-i 

band . Ferguson, ex-Toron-J 

Ionian who is raising money for a movie, i 

"Harry's Car," is in New York interesting! 

the monied men and has made a tenminute 

trailer to show them. 1 

After many years the Toronto Variety 

Club has decided to move from its downtown 

clubrooms in the Prince George Hotel I 

to the Colonnade on Bloor street not fart 

from the Park Plaza Hotel where monthly! 

luncheons are held . taxation committee 

of the Motion Picture Theatres 

Ass'n of Ontario, which is headed by Harvey 

Hunt, has submitted a brief to the On- I 

tario government which calls for the total i 

elimination of amusement tax for theatres, 

A similar move has been made by the Association 

of Cinema Owners in Quebec. 

In its latest list the Ontario Board of 

Censors classified only three features for 

Restricted Attendance. They were The 

I 

Empty Canvas, Violent Midnight and La 

Bonne Soupe . . . For the introduction of I 

"Flipper's New Adventure" in Toronto, the i 

Midtown of the 20th Century chain con- 

ducted a Movie Party for juveniles on ( 

Saturday (20), a featured stunt being a' 

Flipper coloring contest with free admissions 

as prizes. 

Second FPC Quarter Going 

About Scone as Last Year 

TORONTO—Business at Famous Players 

Canadian tlieatres in the first four weeks 

of the second quarter was affected by 

countrywide popularity of the National 

Hockey League playoff games, also by 

slack in new releases, but despite these 

two handicaps. President R. W. Bolstad 

reports that net profits for the quarter 

probably will be about the same as last 

year. 

Directors ordered payment of the regu- 

: 

lar quarterly dividend of 25 cents a share, 

' 

payable on stock registered at the close of 

I 

business May 28. 

i 

"With the release of great new product 

I 

for the summer and fall season, we look 

forward to higher boxoffice returns during 

that period," Bolstad said. 

Net profit for the first 1964 quarter 

totaled $528,999, equal to 30 cents a share, 

compared to $512,269 or 29 cents a share 

in 1963. 

Bolstad reported "The Carpetbaggers" 

will open in FPC houses June 26, while the 

initial showings of "Becket" have met 

with anticipated fine success. 

Israeli Leaders Are Guests 


HOLLYWOOD — Prime Minister Levi 

Eshkol of Israel and his party were guests 

of the Association of Motion Picture and 

Television Producers at a breakfast recently 

at the Ambassador Hotel. Later, the group 

visited Universal Studios. Y. Frank Freeman, 

AMPTP board chairman, was host at 

the breakfast, at which more than 75 leaders 

of the film and television industries met 

the prime minister. 


7 7 AW A 

X/ith the Ontario Board of Motion Picture 

Censors placing more featmes in 

he Restricted Attendance category under 

;s developed classification policy, the 

rive-in theatres have run into a difficulty 

n giving free admission to children under 

2 years. Persons below the age of 18 canlot 

be admitted when a Restricted picture 

s shown. But the Auto-Sky in Ottawa 

apitalized on the situation when it 

)layed a "Restricted" program consisting 

"A Summer Place" and a Brigitte Barlot 

if 

opus, by the announcement: "Sorry! 

lo one under 18 allowed. No children adnitted!" 

The result was a holdover, the 

Program doing a whole week. 

Originally released as a roadshow proluction, 

"South Pacific" was brought back 

Ottawa at regular prices by the three 

Ddeons, Somerset, Elmdale and Queensway 

"The Pink 

)n a continuous basis . . . 

ânther" got five weeks at the Main Elgin, 

.vhich is now busy with its successor. 

From Russia With Love." Meanwhile 

'Tom Jones" remained for a 16th week in 

;he other half of the twin Elgins. 

Under its new roadshow policy, the FPC 

;Regent was held for a third week. Incidentally, 

this downtown theatre will be 

operated for at least another year. The 

building was purchased by the Canadian 

|government and plans are drawn for a 

large structure on the site, but the project 

will not be started until late in 1965, it is 

stated. 

The Bytown Cine Club continued its summer 

series of shows for members in the 

theatre of the National Museum of Canada 

with a Thursday night (1 1 > showing of 

"Wonder Bar." The museum itself is presenting 

free film shows on Wednesday 

nights this month. 

Montreal's Fair Corp. 

Is Making Sales Film 

MONTREAL — Montreal's World Pair 

Corp. has announced the immediate start 

of production of a 16mm "Expo '67" film 

to be used as a point-of-sale tool around 

the world. The picture is being produced 

by Crawley Films of Ottawa in color. 

According to the World's Fair Corp., the 

film will be shown in the board room of 

thousands of top-level decision-makers 

around the world to encourage government, 

corporation, industry and institution participation 

in the exhibition. 

The film will be used in a saturation 

campaign to line up participation in the 

fair with a "specially selected sales force 

Prompt theatre service from 

qualified personnel 

& 

equipments 

Complete projection 

sound 

Replacement parts always on hand 

BEST THEATRE SUPPLY REG D 

4810 Solnl Danli SItmI Montreal 34, Qua. 

Phone: 142-6762 

and government representatives" reaching 

"every logical potential participant in 

Canada and in other countries throughout 

the world. In Canada every major company, 

every trade and professional as- 

.sociation, every provincial government 

and Crown corporation will be approached." 

The statement did not disclose when 

production of the film would be completed 

nor how much it would cost. 

Cost of the film production is being met 

by the Traders Finance Corp.. and subsidiary 

companies within the Traders 

Group. 

More Montreal Youths 

Are Eying Filmmaking 

MONTREAL—More and more Montreal 

youths are becoming interested in motion 

pictures, especially in the production of 

them. This, it seems, is accompanying the 

revival in patronage of commercial film 

theatres. The latest development in filmmaking 

by school students is a 15 -minute 

documentary picture recently completed by 

John Metcalf, a Grade 8 teacher who used 

Chomedey Protest High School students 

and staff of the school as actors. 

Titled "Grade 8—Day One" the movie 

a black and white 16mm film with sound 

is 

effects and commentary recorded separately 

on tape. The "star" of the film is 

13-year-old Shirley Simon, who portrays a 

young girl's impressions on her first day 

in high school. The film, which originally 

ran about four times its final length, took 

approximately two months to film and edit. 

Metcalf, who feels the art of the film is 

a sadly neglected aspect of education in 

Quebec province, said far too many students 

and teachers seem unaware that 

films can be a very good art form. 

"It is just as respectable as painting and 

as productive of as many masterpieces. 

Montreal boasts several art cinemas and 

has its own festival of films—yet these 

values have not yet percolated very much 

through the educational system." 

He said in view of this, "it is not reasonable 

to expect high school students to 

understand and appreciate films made by 

directors such as Bergman and Antonioni 

unless they are helped and encouraged." 

Todd-AO Now Available 

On Flat-Fee Licensing 


NEW YORK—The Todd-AO Corp. 

has 

announced a new licensing system for the 

use of Todd-AO to make it competitive 

with other 70mm processes, according to 

Salah M. Hassenein, president. 

The new policy will permit the use of 

the Todd-AO system on a flat-fee basis 

and 20th Century-Fox is the first to take 

advantage of the new arrangement with 

its five-picture deal for Todd-AO for the 

company's roadshow pictures. "The Sound 

of Music," "The Agony and the Ecstasy." 

"Those Magnificent Men in Their Flying 

Machines." all of them currently filming in 

Europe, and "Justine" and "The Day Custer 

Pell," to be made in 1965. 

The Todd-AO system was previously 

used in "Cleopatra," Rodgers & Hammerstein's 

"Oklahoma!" and "South Pacific," 

all of these released by 20th-Fox, and Mike 

Todd's "Around the World in 80 Days." 

among others. In all of these the process 

was licensed on a royalty basis, Hassanein 

said. 

TO: 

V/iiti 

YOUH REPORT OF THE PICTURE YOU 

HAVE JUST PLAYED FOR THE 

GUIDANCE OF FELLOW EXHIBITORS 

— Right Now 

The Exhibitor Has His Say 

BOXOFnCE, 825 Van Brunt Blvd.. 

Kansas City 24. Mo. 

Title 

Comment 

Days of Week Ployed. 

Weather 

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Conunent 

Days of Week Played 

Weather 

Title 

Comment 


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Weather 

Theatre 

City.. 

Compar.y 

Company 

Company 

Company.. 

Population.. 

Slot*.. 


. . Here 

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1 

Pacific CPP Enjoys 

Soggy Day at Golf 

VANCOUVER—Approximately 70 solfers 

.squashed around the rain-soaked Qw\- 

ihena course, and turned in good scores, 

loo. in the annual Canadian Picture Pioneers 

golf tournament and outing. The 

total turnout for the day approached 100. 

The top prize winners were Bryan Ruc'- 

son Bvownc of Empire-Universal, who won 

the Famous Players Canadian trophy for 

low gross. 

Kelly Singh. Sundown Drive-In. Kamloops, 

low net: Odeon trophy. 

Lou Segal. Harry Howard trophy, low 

gross for a Pioneer. 

G. Thrift. Owen Bird trophy, low net for 

a Pioneer. 

Bill Forst, low gross, nonindustry player, 

and J. Jackson. low net. 

Low gross runncrup. open, was M. 

La'ng. and low net. Bob McEwan. 

J. Howard Boothe, retued Odeon exeeut've, 

received the prize as the oldest Pioneer 

pre.=ent. while Myron McLeon of the 

Patric'a. Powe'l River, was the oldest Pioneer 

p'ay?ng golf, 

Ron Emilio, .sales manager for MGM. received 

an umbrella to protect him from 

Vancouver's "unusual" weather. 

In charge of the annual event were 

Harry Howard, president; Lou Segal, Dawson 

Ex'ey. Abe Peinstein and Gordon 

Dalgleish. 

J'm Fairley of Prince George was present 

as was Stan Trout from Merritt. Also 

not'ced were indu.stry veterans Maynard 

.lovner of Famou.s Players; Len Johnson of 

the Lougheed at Burnaby; Ivan Ackery, 

Orpheum, and familiar faces Rod Mac- 

Arthur, Jack Jackson and Charles Ramage, 

all former MGM staffers. J. Howard 

Booth, Mr. Showbusiness of B.C. was an 

interested spectator. Sam Shaw of CBUT. 

and Mike Tvthevleigh of Vancouver 

Province both braved the elements. Wally 

Hamilton of Transcanada Films made it 

to the dinner, as did projectionist union 

secretary Frank Smith. 

Les Young, formerly of the Westminster 

Drive-In, and Norman Duncan, longtime 

Strand manager, lately back from the east, 

You, too, can laugh 

all the way to the bank 

by using 

BOXOFFICE'S 

Clearing House for 

BUYING-SELLINC TRADING 

new or used equipment. 

were nut golfing. Syd Frccdman, a "Junior 

Pioneer," and Pong Gow, Famous Players, 

enjoyed the smorgasbord, as did Roland 

Wild of the Province. L'onel Courchene of 

the Surrey Drive-In. double-bogeyed on 

most ho'es to win the prize for the "most 

honc;t golfer," and some one brought along 

Royal Bnnk manager Lvie Muir to help 

count t'le take. 

The Sutherlands Gerry and Gordon, and 

no relation but good friend Stan, were out 

'n force 

Rcgretably mis.sing this year was the 

Victoria contingent of Martin Cave and 

Jack Armstrong. 

UA manager Harry Woolfe also missed 

his first Pioneer event in years, being in 

Hawa'i on his annual vacation. There is 

no truth to the rumor that he snitched 

Ivan Ackery's Honolulu phone book, only 

to find the names were all those of exhibitors 

! 

Approximately $300 was realized from 

the tourney. 

VANCOUVER 

n strike of 61 office employes at Port 

Alberni has tied up over 3,000 workers 

in the pulp and paper, plywood and sawmill 

portions of the vast McMillan Bloedel 

& Powell River industrial complex, throwing 

almost three quarters of the working 

population on the street. Damage to business 

has already been heavy, and most 

merchants face a disastrous year if the 

strike, now almost a month old. is not 

settled. 

The Cascades Drive-In, Burnaby. booked 

"The Longest Day" to coincide with the 

20th anniversary week of D-Day. and 

turned away weekend business . to 

meet circuit heads and discuss business 

with manager Dave Gilfillan was Ron 

Emilio. general sales manager for MGM in 

Canada. 

Another 26 episoiJes of The Littlest Hobo 

TV series are scheduled to be filmed at the 

Hollyburn studios in West Vancouver according 

to Alan Houghton and Art Jones, 

with an option for an additional 13 episodes. 

The half-hour segments were all 

but given up for lost by the local outfit 

until the last week, Hollyburn is opening 

an office in Hollywood. The estimated cost 

of the 26 episodes, $750,000, will be raised 

in Canada. 

Metropolitan Sells Its 

Station in San Diego 

Fro-n Western Edition 

LOS ANGELES—The Metropolitan circuit 

has sold, with FCC approval, station 

KFMX, San Diego. That leaves the theatre 

chain, headed by Sherrill Corwin, two 

o'her stations, KGVD-FM, Santa Barbara, 

and Kansas City, 

Meanwhile, the State Theatre downtown 

which Metropolitan circuit last August 

9 converted to exclusive showing of 

Spanish pictures, returns to Englishspeaking 

picture policy. According to Bruce 

Corwin. who is associated with his father 

Sherrill. the Spanish-speaking market is 

large, but it was decided that the location 

of the State is too important as an outlet 

for English-speaking films to continue with 

Spanish pictures alone. 

Arthur Graburn Dies; 

Long at Vancouver 

VANCOUVER—The west coast shovt 

business lost one of its oldest, in point ot 

service, and most active in Canadian Pic-j 

ture Pioneers, Arthur K. Graburn, who died 

here Thursday (4» 

He is survived by his wife Isabel; a soril 

K'ng, in Libya, and four brothers—Chris! 

of Saskatoon, Sask.; Bill and George of 

Calgary, Alta., and Larry, Hollywood. 

Graburn's association with the motion! 

picture industry stretched back into boyhood 

in his native town on the Prairies. He 

came here early in the 1930s and managed 

theatres for Famous Players, notably the 

Broadway and Dominion. After a stint 

with Boeing's during World War II, he 

joined Odeon as circuit booker in 1946 

which position he held till 1950 when hel 

was appointed manager of Odeon's Plaza. 

In 1955 he was transferred to Odeon's 

Paradise, then returned to the head office 

as booker in 1956. ; 

Resigning due to ill health in 1957, he! 

later went with MGM as booker in 1959,: 

resigning a year later to manage the Lux 

in downtown Vancouver which position he 

held at his death. 

A charter member of the Vancouver 

branch of the Canadian Picture Pioneers, 

he had held every office, being secretary 

for the last three years. In or out of off'ce 

he was always in the thick of any 

activity, and his going will be a loss to the 

local CPP branch. 

Pallbearers at the funeral were Harry 

Howard, Dave Gilfillan, Al Mitchell, 

Charles Ehrle, Ewart Henderson and C. A. 

McGregor, 

Columbia Brochure Tells 

Story of Wyler Picture 


NEW YORK—Columbia has inaugurated 

a brochure titled "A production preview of 

William Wyler's 'The Collector' " to keep 

exhibitors and the press informed of the 

progress of the picture. Distribution has 

begun in the western hemisphere and later 

will include Eui'ope, Africa, Asia and Australia. 

Besides offering a biography of Wyler 

and scenes of him at work on earlier hits, 

the brochure has a section showing him 

working with stars Samantha Eggar and 

Terence Stamp on "The Collector," There 

are also biographies of producers Jud Kinberg 

and John Kohn, data about the cast, 

a synopsis of the story, original drawings 

by John StoU, Academy Award winner, and 

rave reviews of the novel on which the 

film is based. 

Western Avenue TV Lot 

Is Opened by 20th-Fox 

Western Editic 

HOLLYWOOD — Production manager 

Gaston Glass reported June 4 that 20th- 

Fox's Western avenue television lot is being 

reopened after having been shuttered 

for 15 months. This will put some 250 men 

to work; a contingent which includes carpenters, 

set dressers, electricians, inaintenance 

men and kindred craftsmen was 

called in to prepare the start of new television 

production. 


: June 

. . 

• ADLINES & EXPLOITIPS 

• ALPHABmCAL INDEX 

• EXHIBITOA HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANDISING IDEAS 

THE GUIDE TO f BETTER BOOKING AND B U S I N E S S - B U I L D I N G 

'Yogi' Publicity Boon 

Based on Comic Strip 

A 25-day puzzle and coloring contest, 

offering more than 1,000 prizes for contestants 

1 

7 to 15 years oldi. was conducted 

by the Chronicle, the largest evening 

newspaper in Houston, Tex., in behalf 

of "Hey There, It's Yogi Bear," which was 

to open a multiple run just three days before 

the contest wound up on June 14. 

The newspaper devoted more than 400 

column inches to the contest, maintained 

a window display downtown and had a 

booth in the Chronicle building lobby to 

collect entries. Simultaneously, retailers 

who provided the prizes, including Playhouse 

Toy Stores, put in large windows on 

the film. 

The contest coverage included a daily 

two-column article containing one piece 

of a Yogi Bear portrait from the film. At 

the end of 25 contest insertions, the young 

competitors had to assemble the pieces 

and color the drawing, using the Chronicle's 

Yogi Bear comic strip as a guide. 

Winners were to be announced in the 

Sunday edition. Prizes, divided into three 

age groups, included several all-expensepaid 

vacation trips. 

The event was a bonanza not only in circulation 

for the newspaper, but also for 

the area openings of the film. 

Sunday in New York Trip 

To Arvada, Colo., Woman 

Mrs. Ida Kyffin of Arvada, Colo., has 

been selected as the winner of the Denver 

"Sunday in New York" contest, sponsored 

jointly by MGM and T"WA. Chosen at a 

drawing held in the Denver Theatre from 

over 120,000 entries received, Mrs. Kyffin 

was awarded an all expense "Sunday in 

New York" trip for two via TWA and 

$100 in spending money. Twenty-five other 

winners received merchandise certificates. 

The contest was publicized throughout 

the Denver area through advertisements 

placed in the Denver Post and the Rocky 

Mountain News by Denver merchants, and 

promotional spots on Denver station 

KIMN, Contestants were invited to submit 

their names and addresses to the Denver 

Theatre, for a final drawing by Jane Alverson, 

Mrs. Colorado of 1963. 

Works Hard on 'Escape' 

Lilly Watt, only woman theatre manager 

in Scotland, had displays on "The 

Great Escape" in 45 shops and store windows 

at Coatbridge, Lanarkshire. 

Risk Different Kind of Film Sometimes; 

It Enriches Your Patrons^ Maybe Yourself 

No exhibitor should be afraid to experiment 

with bookings and give his customers 

something different from the regular theatre 

fare occasionally, for that's the way 

to enrich his screen and possibly his boxoffice. 

The ticket-buyers will be enr:ched, too, 

by learning to appreciate a foreign picture, 

a film off the beaten track. Maybe it 

takes extra promotion to get 'em in, but 

worth it. 

it's 

Eric H. Rose, manager of the Shady 

Oak Theatre out at 7930 Forsyth Blvd. in 

St. Louis, booked the English "In the Doghouse." 

a comedy about veterinarians, 

dogs and their owners. And for promotion 

dressed a girl in a two-piece swim suit 

covered with chinchilla, borrowed from a 

fur shop, and had her parade around the 

city with a white French poodle, whose 

collar and leash were also covered with 

chinchilla. The girl distributed "dog cards," 

approximately 51/4x214 with a dog biscuit 

attached at one side. Copy: 

"For a Doggone Good Time Take the 

Family to the Shady Oak Theatre and See 

'In the Doghouse.' It's a Woof of a Spoof" 

"P. S. Sorry Doggie can't come but this 

little tidbit will keep him happy until your 

return home." 

i=^J 

Amedee Chabot, Miss U.S.A. of 1962 who had a port 

in "Muscle Beach Party," toured New England spots 

in behalf of the openings in that section. Here she's 

seen at Worcester, Mass., with (left to right): Steve 

Noonan, Plymouth Theatre staffer; Mike Stranger, 

manager; Miss Chabot; Bevis Stranger, E. M. Loew's 

Fine Arts Theatre manager, and Tom Jones Nelson, 

staffer. Besides the breaks on radio, television ond 

in newspapers obtained by starlet Chabot, the intensive 

three-theatre campaign at Worcester included 

the new Tanfastic tanning oil giveaway. 

The girl and the poodle distributed the 

giveaways on Gaslight Square, a new downtown 

housing-entertainment center; appeared 

on the stage of two night clubs, 

at two shopping centers at two affiliated 

theatres in the city, and at the Mississippi 

Valley Kennel Club all-breed show. The 

biscuits were stapled on 5,000 of the cards. 

Over 200 invitations were mailed to veterinary 

surgeons, pet stores, animal hospitals, 

poodle parlors and kennel clubs for 

a sneak preview two weeks in advance. 

An aluminum doghouse was promoted for 

the lobby with stuffed dogs in the doorway 

and on both sides, with a sign, "Leslie 

Phillips and His Gang Are in the Doghouse." 

Twenty portraits of dogs were 

displayed in the lobby, promoted from a 

portrait studio. 

Of couise, the dog and cat hospitals, 

pet shops and department stores had window 

cards. 

Firestone 500 Display 

For Big Race Telecast 

A lobby display of Firestone tires was 

arranged by Bill With, manager of Fabian's 

Palace, Albany, N. Y., in behalf of the 

closed-circuit telecast of the annual 500- 

mile race at the Indianapolis Speedway 

on Memorial Day. Alternating colored 

lights flashed on Firestone "500 Nylon 

Tires" displayed on a two-level platform 

to the right of the lobby as patrons entered. 

Signs stated: "More Races Are Won With 

Pirestones Than With Any Other Tires . 

Speedway Tested for Turnpike Safety." 

Below were photographs of winning cars 

and drivers in the classic, taken in front 

of crowded stands at the two-and-onehalf 

mile track. Beside the layout was an 

easel with a poster crediting "Technical 

Facilities by TelePrompTer." 

Vacation Movies Sold 

For 14th Straight Year 

Ben Geary of the Athena Theatre in 

Athens, Ohio, has sold his Summer Vacation 

Movies series to local merchants for 

the 14th straight year. This time a record 

number of 20 merchants was lined up 

as sponsors, the highest total yet. 

Francis DeZengremal of the Holland 

Theatre in Bellefontaine. Ohio, has sold his 

Summer Vacation Movies to ten merchants, 

starting June 9 and continuing six weeks. 

BOXOFFICE Showmandiser : 

22, 1964 — 97 — 1

— 

— 

ividdyland Pla-Bar Pays for Attendant- 

Crazy Night Adds Some Fun at Drive-In 

KEEPS KIDS IN ONE SPOT 

J. S Howard jr., nianam'r of the Airvue 

Otivc-In at Goldsboio. N. C, for States- 

Mlk- Theatres, installed an automatic answering 

telephone, gave it good promotion 

and has been able to reduce his other media 

of advertising. 

He advertises "Dial Drive-In Movieiiiatic 

735-2011" in his program folders, 

lids, radio spots and on pocket combs he 

K'lves away. 

Howard has another innovation, a "Pla- 

Bar" which he has set up in the playground 

area. Drinks are five cents. Sno-cones five 

cents and one-cent candy is featiu'ed. He 

says the Pla-Bar has "given meaning to 

the playground." doubling the average 

number of children using that facility. And 

the attendant, whose duty formerly was to 

protect the equipment and children, now 

pays his own way from the Pla-Bar profits. 

In addition, the Pla-Bar keeps the children 

from running in and out of the main 

snack bar. 

Benches are provided for adults If they 

care to watch their children. 

Howard also is giving his patrons some 

extra fun. He gave his Friday Buck Nite 

a new switch, renaming it Crazy Buck 

Nite. The price is the same, a buck, but 

he gives small prizes for "crazy items." For 

example, he has called for an ostrich 

feather and. believe it or not, one patron 

came up with one. Others and the number 

turned in: 

Broken plow point, 2: J-8 spark plug, 2; 

any old spark plug. 72; any old set of 

breaker points, 12; shovel without handle, 

3; beer can openers, 62; fly swatter. 3; 

advertising fans. none, and specific old 

programs, none. 

For prizes, passes are given. 

Special tickets i3'2x2i4) are distributed 

by Howard to promote a Wednesday Ladies 

Night. It simply gives the theatre name, 

etc., and "Admit One Only" with space for 

the manager's signature and expiration 

date. 

When a new front was completed at the 

Colonial Theatre in Canton, N.C., Roy 

Hensley, manager, put on an 8x12 'i -inch 

herald, "You Are Invited to Our Grand 

Open House." He advertised special admission, 

15 and 35 cents, free Dr Pepper, 

a six-month pass to the parents of the 

largest family present, free popcorn, prizes 

every night during opening week and a 

grand prize on Saturday night. 

R. E. Agle, Statesville Theatres general 

manager, reports a gimmick used by Howard 

and several other managers to get people 

to keep their program folders. This 

copy is prominently displayed on the front 

page: 

THIS PROGRAM IS PROFIT SHAR- 

ING— Front Page Is Enough—10 programs 

each of a different week are 

good for a earful ticket Turn in at 

Snack Bar. 

H. W. Wood of Statesville's Center in 

Winston-Salem gives coupons to purchasers 

of children's tickets, entitling them to admission 

to next show for ten cents. 

A CO-OP BIRTHDAY GREETING 

The Bank of Halifax of Weldon, N. C, 

and the Center Theatre there have a co-op 

birthday greeting. It's printed on the correspondence 

side of a regular postcard, and 

is good for a free admission at the Center 

when presented at the boxoffice. Carl Cannon 

is the manager. 

Garland Morrison of the Starlite Drivein 

at North Wilksboro, N. C, gives the 

secretary of the Chamber of Commerce a 

book of single admission passes, which she 

includes in greetings sent to new residents. 

Morrison makes sm"e such new residents 

are personally greeted at the Starlite. 

B. E. Smiley of the Skyview Drive-In at 

Winston-Salem gives out Early Bird passes: 

"Because you are here so bright and early 

today we want youi- next movie to be on 

us, etc." 

Tom Jones Blouses Help 

Dress Up Girl Staffers 

The usherettes and cashiers at the Odeon 

Theatre in Winnipeg, Man., wore genuine 

Tom Jones blouses (manufactured by Joni 

Originals) during the run of "Tom Jones." 

Dave Robertson, manager, didn't have 

them made to order, although he could 

have done that as a means of dressing up 

the theatre a bit for the showing of the 

Fielding story. His job was not near so 

difficult. The Joni Originals plant is situated 

in Winnipeg, and a visit with the 

plant manager turned the trick. 

Joni supplied the blouses for the staff 

in return for a lobby card. 

Money From Screen: 

Sells 74 Film Ads 

To Prank J. Peocco sr„ manager for 

Ryan Bros. Theatres in Ithaca, N. Y., the 

drive-in screen is not only an entertainment 

facility, it's also an advertising me- 

^ 

dium. 

Pic- 

'"'" 

In the last year he has realized substantial 

revenue at the Corning and Lakes 

drive-in by selling 74 screen ads, three 

wintertime marquee ads (when the airers 

are closed) and ads for the back pages of 

the two drive-ins for the season. 

In addition, he is proud of a swap deal 

he made with a local radio station for free 

plugs in return for screen mention. 

Detroit First Runs Stall 

On Commuter Rail Deal 

Indications that theatre operators are 

not always alert to the possibilities of special 

exploitation and business-building opportunities 

was given in Detroit recently 

by the Friends of the Grand Trunk Railroad, 

a nonprofit group of commuters. 

The Friends have been trying to promote 

an evening trip by rail to downtown Detroit. 

To make it attractive to bring the 

wives along, dinner out and attendance 

at a theatre were combined. The Friends 

proved the soundness of their idea when 

they drew a group of 394 people from Detroit 

and the suburbs out to the Holly 

Theatre in Holly in December, The Holly 

seats only 400 people; the train they used 

normally averages only eight riders. 

The Friends have tried for six months 

to interest Detroit showmen in the idea 

of bringing a trainload for an evening 

downtown. But. according to chairman Edmund 

Pratt, there was no luck in interesting 

any exhibitors in a little rearranging 

their schedules a bit so the customers 

could come from dinner just in time to see 

the show and get out to catch the train 

at approximately 11 p.m. 

Further, the Friends especially wanted 

to revive the English production of "The 

Titfield Thunderbolt" in color and 35mm 

but were told it was unavailable because 

rights had been released to television, so 

the theatre version was unavailable, according 

to Pratt. Thus they have had to 

be satisfied with the black and white 

version in 16mm so far, which is scheduled 

for their annual meeting next week. 

This, of course, marks a paradoxical twist 

in the industry's chronic warfare with 

films on television and 16mm, with customers 

apparently turned away when they 

want theatrical presentation. 

However, Pratt indicated, there was one 

bright light in the picture when he contacted 

Fred Sweet, managing director of 

the Telenews Theatre, who was "most cooperative 

and helpful," and definitely interested 

in arranging schedules to suit this 

group of customers, and even had hopes 

of getting the picture they wanted to see. 

Ed Porker, owner of the North Star Drive-In at Dayton, 

Ohio, stands beside his 1901 model Ford, a 

replica construction. Ed used the oldtimer, along 

with TV, radio and newspaper vis, promote 

to 

"Country Music on Broadway." Kr sure, the antique 

attracted crowds everywhere went. 

if 

A Horror Stage Show 

Making the rounds of drive-in theatres 

around Pittsburgh was D. E. Davidson's 

Jimmy Ridenour's stage show called "The 

Horror Chamber of Blood and Gore," advertised 

as the horror show to end all 

horror shows! 

Sidewalk Lunch for 'Paris' 

David B. Wallerstein, president of Balaban 

& Katz Theatres, Chicago, lunched ^ 

with Kathie Wells on lobster and champagne 

in a typical Parisian sidewalk cafe 

scene in front of the Chicago Theatre in 

a promotion for "Paris When It Sizzles." 

Chicago's French restaurant, Maxim's, 

catered the entire piece of frivolity. 

^' 

— 98 — BOXOFFICE Showmandiser : : June 22, 1964

. . and 

Subrun Sells 10 Co -Ops on From Russia; 

Man in Rolls Royce Joins Patron Queue 

Promoting a film a second time around 

right after newspapers and other pubhcity 

sources have been milked for the initial 

run is like poor relations sitting down to 

the second table, according to Harry Saunders, 

manager of the New Oxford Theatre 

in Manchester, England, but the comparison 

ends there. 

Saunders figured there were plenty more 

fish in the sea for this particular booking, 

"Prom Russia With Love," and so he just 

redoubled his efforts to spread news around 

that the film was at the New Oxford. 

A big potential asset awaiting Saunders 

was the number of small neighborhood 

newspapers in his Manchester area. Saunders 

went after them full steam and ended 

up selling ten composite pages, known in 

the U.S. as co-op pages. There were three 

different layouts. In one which appeared 

in four neighborhood papers, the ads of 

six merchants appeared; in another layout, 

appearing in three papers, only three 

merchants participated, while in a third 

layout, appearing in three other papers, 

were ads from six stores. 

Each playout featured large top-of-page 

playdate, star and theatre copy, stills from 

the film, and a synopsis of the story. Some 

of the co-ops ran two weeks. Total space 

obtained was 1.200 column inches, without 

cost to the theatre. 

Saunders put out lots of paper— 100 

"quads" within a radius of ten miles, six 

16-sheets. several 20x3 -foot street banners, 

displays at ten bookshops, staffer handing 

out James Bond cards (2'2x3i . . . "Adventure 

Unlimited—At Your Service (name 

2 

of theatre and playdates)." These were 

distributed to all known social clubs and 

dance halls. 

Manager Saunders, with his son acting 

as chauffeur in the latter's car, personally 

put up the "James Bond Is Back" teaser 

cards in 40 restaurants and hotels within 

a radius of five miles. 

Play week was rainy, but Saunders reports 

he had "queues to the left, queues to 

the right we could have queued 

. 

them forever, but we lost the film to the 

opposition." 

One night during the run. Saunders reports 

the following incident occurred: 

"At approximately 7:30 p.m.. with my 

queues extending right round the building, 

we noticed a Rolls Royce and chauffeur 

with lady and gent in the back pull up 

in front of my theatre. We. thinking that 

it was the traffic red sign, ignored the 

incident until we noted that the Rolls 

Royce had circled the block a number of 

times minus the gentleman. After about 

15 minutes, the car pulled up outside the 

theatre and a lady of late middle age 

stepped out and came across to tell me that 

she had made two efforts with her husband 

to see this film when it was in town previously. 

She wanted to know what her 

chances were with my queues. I was not 

ready to arrange special admission because 

of the Rolls Royce, but she told me they 

had come all the way from Chester and 

they did so want to see "From Russia With 

Love." I said, 'Madam, nothing would make 

me happier to give you that pleasure but 

I'm afraid you'll have to queue.' 

"The answer I got amazed me: 'My husband 

has been in the queue for almost a 

half hour.' 

"And there was the chauffeur, sitting in 

the comfort of the Rolls, while the boss 

queued in the rain. She was thrilled when 

I told her she would get in sure." 

Two Contests in Program 

Charles Stokes of the Plaza Theatre in 

Patchogue. L. I., has two contests in his 

program folder on "The Great Escape." 

One was a maze in which the escape 

route had to be traced. The other asks 

readers to send in summaries on their 

"great escapes." for pass prizes. 

To the bank with the loot! Although the type is too 

small to be seen in the above photo. Manager Harry 

Saunders hod the "Now Ploying" film title and theatre 

name on his brief case when he made his trips 

to the bank with boxoffice receipts from "From 

Russia With Love." The scene is in Manchester, 

England. 

Double Joy to a Manager; 

Star Is Hometown Boy 

Floyd Naylor. who manages the Center 

Theatre in Jacksonville. N. C. for Stewart 

& Everett, performed an enjoyable 

chore recently, which at the same time 

brought in money at the boxoffice. 

His job was to escort Ed Nelson, a star 

in "Soldier in the Rain," at several public 

activities dm-ing his retm'n to his old 

hometown for four days on a promotion 

tour for the film. 

Mayor A. D. Guy welcomed Nelson with 

a key to the city, while the Jacksonville 

Chamber of Commerce presented gifts. All 

county business, civic and political leaders 

were at the welcoming on the stage of the 

Center Theatre, after which the film was 

premiered. 

Nelson visited local schools, talking 

about "Soldier in the Rain." 

The mayor proclaimed the day of his 

arrival as Ed Nelson Day in Jacksonville. 

Naylor reports the Center underwent a 

remodeling and redecoration program early 

in the spring, receiving a new concession 

display counter, new carpet, new display 

boxes and redecorating from the marquee 

to the stage. The Center is located in one 

of the largest shopping centers in eastern 

North Carolina. 

Discuss Promotion Plans 

Producer Ronny Lubin. who just completed 

"The Outrage" for MGM. was in New 

York to discuss both the domestic and 

foreign release and promotion plans for the 

film.. 

J. C. A. Kelly, a reader of BOXOFFICE for the lost score of years who admits he "couldn't do without" 

his weekly copy, sends in the above picture, illustrating on extra bit of promotion which helped 'The 

Pink Ponther." That extra effort always pays off at the boxoffice, he reports. The convertible— borrowed 

from a dealer, no doubt— toured Jacksonville, Flo., area promoting "Panther" at H. B. Meiselmon's Fox 

and Midway drive-in theatres. The men in the picture are Byron Adams, United Artists manager at 

Jacksonville, and C. H. Roebuck, sales manager. The young women are concession ottendants in the 

H. B. Meiselman orgonization. Kelly manages the Fox. 

BOXOFFICE Showmcmdiser : 

: June 22, 1964 — 99 — 

Color TV for 

"Sabbath' 

Color television spots were used for the 

first time to advertise an American International 

Pictures release on Los Angeles 

video stations, according to Milton I. Moritz. 

AIP ad-publicity chief. Color TV spots 

plugged the opening on a 40-theatre area 

multiple run of "Black Sabbath."

: June 

, 

I -:3 XHIBITOR HAS HIS SAY 

lABOUT PICTURESI 

ALLIED ARTISTS 

Soldior in the Rain lAA' -Jackie Glea- 

.sun Sti\f McQueen. Tony Bill. Tuesday 

Wild. Really a good show. I cut Jackie 

Gltasons lace and name out of all of the 

ads and played up Steve McQueen (teen- 

and the picture did all 

agers love this guy> 

right. Played Sat. through Tues.—Jim 

Fraser, Auditorium Theatre. Red Wing, 

Minn. Pop. 12.500. 

AMERICAN INTERNATIONAL 

Summer Holiday lAIP'—Cliff Richard. 

Lauri Peters. David Kossoff. I may have 

sent this one in to EHHS before but just 

to be sure I'll send it in again. This is without 

a doubt the best English production 

of its type to date. And my teens knew it. 

too. because they came. saw. and were 

happy. If you haven't played it yet do so 

as it will do business. Played Pri., Sat.. Sun. 

Weather: Cool.—Paul Wood, Escambia 

Drive-In Theatre. Centui'y, Florida. Pop. 

1.500. 

X—The Man With the X-Ray Eyes (AIP» 

—Ray Milland. Diana van der Vlis, John 

Hoyt. This wâs a good movie in color, and 

should do well in any small house. Was 

most unusual, with very good color. Played 

Wed.. Thur.. Fri. Weather: Good.—Benny 

Levitan. Capitol Theatre. Homerville, Ga. 

Pop. 2.000. 

BUENA VISTA 

Sword in the Stone, The iBVi—Cartoon 

feature. Very poor business on this film. 

It was a flop here. Played Sun., Mon.. 

Tues. Weather: Good.—George C. Clanton, 

Daw Theatre. Tappahannock, Va. 

COLUMBIA 

Man From the Diners' Club, The ( Col )— 

Danny Kaye. Cara Williams. Telly Savalas. 

Danny Kaye has never "cut a big hog" for 

me, and with his free show on television 

he does less now. No business at all. Played 

Thurs., Fri., Sat. Weather: Cold.--Terry 

Axley, New Theatre, England, Ark. Pop. 

2,136. 

Under the Yum Yum Tree (Col)—Jack 

Lemmon. Carol Lynley, Dean Jones. This 

is a cute show. Beautiful color and a lot of 

laughs. It also had a good preview which 

Is very important. A lot of the big pictures 

have previews which kill them. When a 

picture falls flat I would suggest the producer 

go back and take a look at the preview 

and a lot of times this is the reason. 

Played Sun., Mon., Tues. Weather: Good 

'CaidinaV Just Great 

At Red Wing, Minn. 

Wiat a wonderful show "The 

Cardinal" is! Even for a Lutheran town. 

Word of month helps tremendously and 

it is amazin;; how it biulds. It is just 

great and my people told me so. Played 

it for five days. Friday through Tuesday. 

JIM FRASER 

Auditorium Theatre 

Red Wing, Miim. 

Well-Promoted Oldie 

Pulls in Patrons 

Recently, my booker in Charlotte 

scheduled a United Artists' oldie, 

"Thunder Road," for a Wednesday fillin. 

When I heard that this had played 

on television about eight times in this 

area. I started to call him up and 

"chew him out" for booking the picture. 

But I realized that he always had 

an uncanny way of being right, so, 

assuming he knew something that I 

didn't, I contained myself and decided 

to "promote." The local radio dejay 

suggested that, since the picture had 

played extensively on TV, I ought to 

offer it as a bargain attraction and 

let everyone in for a children's admission 

of 25 cents. If I agreed to do 

this, he would push it on the air. 

went along with the suggestion. Result: 

I 

We showed to over 3 CO people 

Wednesday night (a normal Wednesday 

is about 50 people). While, at the 

reduced admission, the boxoffice take 

wasn't great, it was still better than 

average. But, boy, I'm still counting 

the concession money. 

ROBERT SAXTON 

Palmetto Theatre, 

Hampton, S. C. 

but cool.—B. Berglund, Trail Theatre, New 

Town, N.D. Pop. 1,200. 

METRO-GOLDWYN-MAYER 

Haunting, The (MGMi—Julie Harris, 

Claire Bloom, Richard Johnson. Talk, talk, 

talk—no thrills, no chills. The kids and 

teens were bored silly, a big city picture in 

black and white. The gross still haunts me. 

A wasted playdate. Played Sun., Mon. 

Weather: Fair.—Ken Christiansen, Roxy 

Theatre, Washburn, N.D. Pop. 968. 

Hootenanny Hoot (MGMi—Peter Breck, 

Pamela Austin, Rata Lee. Real good. The 

teenagers came and were very happy. John 

Bailey, Opera House, Miltonvale, Kas. 

It Happened at the World's Fair (MGMi 

—Elvis Presley, Gary Lockwood, Joan O'- 

Brien. A fairly entertaining story, excellent 

color shots of the Seattle World's Pair 

and a cute Chinese kid (a girU make this 

a satisfactory Presley entry. Play it. by all 

means. It's all right! Played Thurs., Pri., 

Sat. Weather: Cold.—Paul Fournier, 

Acadia Theatre, St. Leonard, N.B. Pop. 

2,150. 

(MGMi—Buddy Ebsen, 

Mail Order Bride 

Keir Dullea. Lois Nettleton. Sorta expected 

more on the silly comedy side, but got the 

shock of my life when adults came out with 

remarks like, "Wonderful plot." "Beautiful 

scenery," "Cute as it could be." So, I had 

to see it myself. I, too. was amazed. Hats off 

to MGM and Buddy Ebsen. Both did a superb 

job. Give us more like this.—Bill Mitchem. 

Gulf Theatre and Tropical Drive-In, 

Venice, Fla. Pop. 5,000. 

V.I.F.s, The (MGMi—EUzabeth Taylor, 

Richard Burton, Louis Jourdan. This did 

much lower business than expected and 

several said it was not too good. I didn't 

see it. My folks seemed to be "fed up" 

with Taylor and Burton and took it out 

on me!! Played Sun., Mon., Tues. S. T. 

Jackson, Jackson Theatre, Flomaton, Ala, 

Pop. 1.480. 

PARAMOUNT 

Donovan's Reef (Parai —John Wayne, 

Lee Marvin, Jack Warden. Man. how can 

you mess up a picture with John Wayne 

in it. Paramount sure did. No story, no 

acting, no nothing. Skip it.—W. S. Funk, 

Star Theatre, St. Stephen, S.C. Pop. 1,200. 

Fun in Acapulco (Parai —Elvis Presley, 

Ursula Andress, Elsa Cardenas. This Presley 

did about half what we usually do with 

one of his pictures due to the fact that 

Paramount gave me such a late date on it. 

The picture had played sub-run and been 

double-featured in di'ive-ins in Shreveport, 

my nearest competition, before I had 

a chance to play it. Played Sun., Mon., 

Tues. Weather: Good.—Frank Patterson, 

Mansfield Theatre, Mansfield, La. Pop. 

6.000. 

CENTURY-FOX 

20th 

Move Over, Darling (20th-Foxi—Doris 

Day, James Garner, Polly Bergen, Chuck 

Connors. People like comedy today and 

this is excellent and did very fine business. 

Give it your best playing time. It will do 

business and make your patrons come out 

smiling. Played Sun., Mon., Tues. Weather: 

Good.—George C. Clanton, Daw Theatre, 

Tappahannock, Va. 

UNITED ARTISTS 

Great Escape, The (UA)—Steve Mc- 

Queen, James Garner, Richard Attenborough. 

For this type of pictui-e and character 

castings, they don't come any better. 

Fair business, too, for this time of year. 

Played Sun., Mon. Weather: Clear and 

cold.—Terry Axley, New Theatre, England, 

Ark. Pop. 2,136. 

UNIVERSAL 

Charade (Univ)—Cary Grant, Audrey 

Hepburn, Walter Matthau. Excellent picture. 

Failed to do extra business. Played 

Sun.. Mon., Tues.— S. T. Jackson, Jackson 

Theatre, Flomaton, Ala. Pop. 1,480. 

Gathering of Eagles, A (Univi—Rock 

Hudson, Rod Taylor, Mary Peach. One of 

the best of its kind. Rock Hudson never 

better. Story and color excellent. Another 

top pictui-e from Universal. Business 

slightly above our average, but still worth 

its weight in gold. Played Sun., Mon. 

Weather: Fair.—Ken Christianson. Roxy 

Theatre. Washbui-n, N.D. Pop. 913. 

WARNER BROS. 

Palm Springs Weekend (WBi — Troy 

Donahue, Connie Stevens, Ty Hardin. Best 

picture of this type to come along in quite 

a while and I caught rain all three nights 

on it. Otherwise, I would have done real 

well with it. However, I still did enough 

to pay Warners an overage, but that is 

easy to do with the terms they have. 

Played Sun., Mon., Tues. Weather: Rain. 

—Paul Wood, Escambia Drive-In, Centm-y. 

Fla. Pop. 1,500. 

Spencer's Mountain (WB) — Hemy 

Fonda, Mauieen O'Hara, James MacArthm-. 

Ran the above pictm-e on Sunday- 

Monday-Tuesday. A wonderful picture. 

Gross was one of my boxoffice lows. Of 

course, the month of May is not good in my 

situation. Too many school activities.—Earl 

Cokenour, Dixie Theatre, New Madrid, Mo. 

— IQO BOXOFFICE Showmandiser : 

22, 1964

—— 

An interpretive analysis of lay and tradepress reviews. Running time is in parentheses. The plus and 

minus signs indicate dearee of merit. Listings cover current reviews, updated regularly. This department 

ols* serves as on ALPHABETICAL INDEX lo feature releoses. (Ci is tor CinemoScopo; v VistaVlsion; 

tP) Ponavision; t Technirama; s Other onomorphic processes. Symbol l.J denotes BOXOFFICE Blue Ribbon 

Award; © color photogrophy. Legion of Decency ILOD) ratings: Al— Unobjectionable lor General Patronage; 

A2— Unobjectionoble for Adults or Adolescents; A3— Unobjectionable for Adults; A4— Morally 

Unobjectionable for Adults, with Reservations; B— Objectionable in Part for all; C—Condemned For 

listings by compony in the order ot release, sec FEATURE CHART. 

Review pimr 

AND ALPHABETICAL INDEX 

tt Very Good; + Good; — Fair; — Poor; = Very Poor. In the summary t+ is rated 2 pluses, = as 2 minuses. 

> 

2789 Act One (110) Bio Dr WB 12-23-63 A2 + 

Adorable Julia (94) Comedy . . . . Lionex 5-11-64 + 

Advance to the Rear (97) -p 2811 Com. MGM 

2800 Affair of the Skin, An (102) Dr.. Zenith 

3-23-64 A2 

2-10-64 C 

+ 

± 

2767 All the Way Home (97) Dr Para 9-30-63 A2 + 

2787 ©Alone Against Rome 

(100) Rom Spec Parade 12-16-63 W 

2792 y America America (174) Dr WB 1- 6-64 A3 fl- 

2803 ... And Suddenly It's Murder 

(90) C Royal 2-24-64 A2 -f 

— B 

2820 ©Ballad of a Gunfighter 

(84) Action West Parade 4-20-64 + 

©Ballet of 

Othello 

The (95) Ballet Artkino 5-25-64 

Bandits of Orgosolo (9S) Melodr ..Janus 5-18-64 A2 

;S10©Bccket (148) ® Para 3-16-64 fl3 

2S34 ©Bedtime Story (99) Comedy Univ 6- 8-64 A3 

2S16Best IMan, The (102) Com Drama.. UA 4- 6-64 A4 + 

:S31 Black Like Me (107) Doc Dr..Confl 6- 1-64 A4 + 

2S26 ©Black Sabbath (99) Ho Drama.. AlP 5-11-64 

2779 ©Blood Feast (71) 

Ho Dr Boxoffice Spec. 11-18-63 

2804 Brass Bottle. The (89) Com Fant..Univ 2-24-64 Al 

—C— 

2776 ©Captain Newman (126) Dr Univ 11- 4-63 A2 

2820 ©Carpetbagjers, The (150) p Dr.. Para 4-20-64 B 

2787 ©Cavalry Command (80) Adv Dr.. Parade 12-16-63 Al 

2792 Ceremony, The (105) Drama UA 1- 6-64 A3 

2818 ©Chalk Garden, The (106) Univ 4-13-64 A2 

2770©Charade (114) Mys-Com Univ 10- 7-63 A2 

Chelkash (45) Melodr Sovexportfilm 5-4-64 

2794 Children of the Damned 

(81) Nor Dr MGM 1-20-64 A2 

Chushingura (108) (g Drama Toho 10-14-63 A2 

2742 ©Cleopatra (221) Todd-AO 

Hist-Spcctacle 20th-Fox 6-24-63 B 

2787 ©Comedy of Terrors, 

fht (96) (g Farce Comedy AlP 12-16-63 B 

2816 Commando (95) War Drama AlP 4- 6-64 A3 

2773 Common- Law Wife (81) Melodr CDA 10-28-63 

2775 Crawling Hand, The 

(89) Sc-Fic Hansen SR 11- 4-63 

2813 ©Crimson Blade, The (81) ® Cos Dr Col 3-20-64 

2S33 Curse of the Living Corpse, 

The (83) Ho Drama 20th-Fox 6- 8-64 B 

2800 ©Dark Purpose (97) Rom Dr Univ 

2805 Day and the Hour, The (104) Dr.. MGM 

2797 Dead Ringer (115) Drama WB 

©Der Roseiikavalier 

(200) Opera Showcorporation 

2818 ©Devil-Ship Pirates (86) ® Adv Dr.. Col 

Devil and the Ten Commandments, 

The (120) Episodes Union 12-23-63 

©Die Fledermaus (107) Operetta. .Casino 

©Dimka (75) Com Drama ....Artkino 

Disorder (105) 

Drama Pathe Contemporary 6-15-54 

2828 ©Distant Trumpet, A 

WB 

(117) (|i War Drama 

Doll, The (96) Psy Dr Kanawha 

Don't Tempt the Devil 

(106) Melodr UMPO 

2801 Dr. Crippen (97) Cr D WB 

2804 ©Dream Maker, The (86) Mus Univ 

2797 Dr. Strangelove or: How I Learned to Stop 

Worrying and Love the Bomb 

(93) Fantasy Dr Col 

—E— 

Easy Life, The (105) Dr Embassy 

2821 Empty Canvas, The (104) Dr.. Embassy 

2806 ©Ensign Pulver (104) ® Comedy.. WB 

2784 ©Europe in the Raw 

(70 ) Novelty Eve Prod 12- 2-63 

2S02 Eyes of Annie Jones, The 

(73) Mys 20th-Fox 2-17-64 A3 

2824 ©Evil of Frankenstein, 

The (86) Horror Dr 

— F 

Univ 5-4-64 

2783 Face of War, The (105) Doc Janus 12- 2-63 

2S16©Fall of the Roman Empire, 

The (180) Period Spec (g Para 4- 6-64 Al

itW DIGEST 

ALPHABETICAL INDEX « Very Good; 

"t" Good; — Foir; — Poor; — Very Poor. In the summary tt is rated 2 pluses, — as 2 minuses. 

£k 

ii> 

(84) Melodr Brandom 5-18-64 

H-OLoni) Ships, Ttie (126) ® Dr Col 6-15-64 

.'7S5 Lonnie (75) Su» Or Futuramic SR 12- 9-63 

2795 (OLo>e on a Pillow (102) 

(© Drama Royal Films 1-27-64 C 

2S13OI.0«e on the Ri>icra (88) Com Dr Ultra 3-30-64 B 

2790 Lo

Feature productions by company 

vVJ VistaVision; (^] Panavision; vt< 

in order of release. 

Tcchniramo; ^sî Other 

Running 

onamorphic 

time in 

processes. 

parentheses. 

Symbol 

© is for CinemaScope; 

O denotes BOXOFFICE 

Blue Ribbon Award; © Color Photography. Letters and combinations thereof indicate story type— (Complete 

key on next poge). For review dotes and Picture Guide page numbers, see REVIEW DIGEST. 

CHART 

ALLIED ARTISTS | °i

.Ad. 

. 

. D. 

. 

. 

FEATURE 

EMBASSY 

CHART 

M-G-M 

The kcv to leMers ond combinations thereof indicating story type: (Ad) Adventure Drama; (Ac) Action 

Drama; (An) Animated-Action; (C) Comedy; (CD) Comedy-Drama; (Cr) Crime Drama; (DM) Drama 

with Music; (Doc) Documentary; (D) Drama; (F) Fantasy; (Ho) Horror Drama; (Hi) Historicol Drama; (M) Musical; 

(My) Mystery; (00) Outdoor Dran '" (S) " Spectacle; (SF) Science-Fiction; (W) Westeri 

PARAMOUNT 

20TH-FOX 

UNITED 

ARTISTS 

©The Wheeler Dealers 

(106) © D..404 

Jaracs Gamer, Lcc Remlck 

Square of Violence (96).. D.. 329 

Broderlck Gran-ford, Valcntlna 

Cortesa 

©Fun in Acapuico (97) .. M . .6305 ©Take Her, She's Mine 

Bhis Presley, Ursula Andrcss (98) © C..323 

James Stewart, Sandra Dee 

©It's a Mad. Mad, Mad, Mad 

World (192) Cin C. 

Spencer Tracy. Milton Berle 

©The Prize (135) (g) ....D..412 

Paul Newman, Edward G. Robinson, 

EIke Sommcr 

Any Number Can Win 

(118) © D..421 

Jean Gabln, Alain Deion 

©Who's Minding the 

Store? (90) C.C 

Jerry Lewis. Jill St. John, 

.Agnes Moorehead 

©Who's Been Sleeping in My 

Bed? (103) C..6310 

Dean Martin, Elizabeth Montgomery, 

Carol Burnett 

©Move Over, Darling 

(103) © C..324 

Doris Day, James Garner, 

Polly Bergen 

Ladybug, Ladybug (86) ..D..6405 

Nancy Marchand. William Daniels 

Tht Easy Life (105) D..402 

Vlilorlo Cassman, Jean-Louis 

Triiillgnant 

Children of the Damned 

(81) ® D..414 

lun Hendry, Alan Badel 

Monkey in Winter (104) CD.. 

Jean Gabin, Jean-Paul Belmondo, 

Suzanne Fion 

©The Man in the Middle 

(94) © D..401 

Robert Mitchum, France Nuyen, 

Keenan Wynn, Trevor Howard, 

Barry Sullivan 

Yesterday. Today and 

Tomorrovi (120) D. .403 

Soptii.i Ixiren. .Marcello 

©The Talking Bear (86) ..C..305 

(Kng-dubbcd) Renato Rascel, 

Francis Blanche 

©Sunday in New 

York (105) ® C 

Cliff Robertson, Jane Fonda, 

Rod Taylor 

Mail Order Bride (86) ® W..418 

Buddy Ebsen, Kcir Dullea, Lois 

Nettleton 

©7 Faces of Dr. Lao 

(100) CF..419 

Tony Rîndail. Barbara Eden 

The Day and the 

Hour (104) D..338 

Simone Signorct, Stuart Whitman, 

Genevieve Page 

Two Are Guilty (131) D.. 

Anthony Perkins 

©Kissin' Cousins (96) ®..C..422 

Elvis Presley, Pamela Austin 

Love With the Proper 

Stranger (100) C. .6312 

Natalie Wood, Steve McQueen 

JiSeven Days in May (120) D. .6313 

Burt Lancaster, Kirk Douglas, 

Ava Gardner 

©Beckct (148) 

D..6319 

Richard Burton, O'Toole 

Peter 

(roadshow engagements only) 

©The Fall of the Roman 

Empire (ISO) S. .6400 

Sophia Loren, Steptien Boyd 

(roadshow engagements only) 

The Eyes of Annie Jones 

(73) SUS..404 

Richard Conte, Francesca Annis 

Shock Treatment (94) Dr. .403 

Stuart Whitman, Lauren Bacall. 

Carol Lynley 

3ne Man's Way (105) D. 

Don Murray, Diana Hyland 

©Tom Jones (131) C. 

Albert Finney. Susannab York 

©The Pink Panther 

(113) ® C..6403 

David Niven, Robert Wagner. 

Peter Sellers, Claudia Cardlnale 

Advance to the Rear (97) ..C..423 

Glenn Ford, Stella Stevens, 

Melvyn Douglas 

©Paris When It Sizzles 

(110) C..6314 

William Holden, Audrey Hepburn 

The Curse of the Living 

Corpse (S3) D. 

Helen Waren, Roy Shelder 

©From Russia With 

Love (118) Ad.. 6407 

Sean Connery, Armendariz 

Pedro 

Tamahine (85) © CD.. 424 

Nancy Kwan, Dennis Price, 

Jolui Fraser 

©Son of Captain 

(88) ® 

Blood 

D..6317 

Sean Flynn, Ann Todd 

The Horror of Party Beach 

(78) 

John Scott. Alice Lyon 

©Flight From Ashiya 

(100) ® Ad. .6408 

Yul Brynner, Richard WIdmark 

The Empty Canvas (104) . . D. .404 

Bette Davis, Horst Buchholz, 

Catherine Spaali 

©Gladiators Seven (92) D..411 

Richard Harrison, Loredana Nusciak 

Rhino! (92) D..425 

Harry Guarding. Robert C^lp 

©The Golden Arrow 

(91) ® Ad..40S 

Tab Hunter, Rosanna PodesU 

Third Secret, The (103) © D..405 

Stephen Boyd, Jack Hawkins,, 

Diane Cilento. Pamela Franklin 

©What a Way to Go! (Ill) C. .415 

Shirley MacLalne. Paul Newman. 

Robert Mitchum 

Best Man, The (102) D..6409 

Henry Fonda, ClUf Robertson, 

Margaret Leighlon 

©The World of Henry 

Orient (116) ® C..6411 

Peter Sellers. Paula Prentiss 

Fury at Smuggler's Bay 

(92) Ac. 333 

Peter Ciishing, John Fraser, 

June ITiorburn 

The Hellfire Club (90) . .334 

Peter Cushlng. Keith Michell. 

Adriennc Cflrri 

©Zulu (135) Ad.. 46 

Stanley Baker. Jack Hanklns, 

UUa Jacobsson 

Crazy Desire (. .) C. 

I'go Toenazzi, (Catherine Spaak 

A House Is Not a Home (..)..D. 

Shelley Winters. Kobert Taylor, 

Osar Itomero 

©Viva Las Vegas (86) M . 

Elvis Presley, Ann-Margret 

©Flipper's New Adventure 

(103) C. 

Luke Halpin. Pamela Franklin 

©Gold for the Caesars 

(86) Ad 

Jeffrey Hunter, Ron Randcll 

The Unsinkable Molly 

Brown (120) MC..428 

Debbie Reynolds, Harve Presnell, 

Ed Begley 

Night of the Iguana (125) . .430 

Ava Gardner. Richard Burton. 

Deborah Kerr. Sue Lyon 

The Carpetbaggers (150) ©D..6315 

George Peppard. Alan Ladd 

Walk a Tightrope (69) ..D..6325 

Dan Duryea, Patricia Owens 

Lady in a Cage (93) D..6311 

Olivia de Havilland. Aral Sothern 

©Stage to Thunder Rock 

(§) (. .) W. .6324 

©Robinson Crusoe on Mars 

(110) ® Ad.. 6323 

Paul M.intee, Vic Lundin 

.C..6322 

The Longest Day (220) . 

Jolui Wayne, Robert Mitchum, 

Richard Beymer. Red Buttons 

©633 Squadron (101) ® Ad.. 6412 

Cliff Robertson, George Chaklrls, 

Maria Perschy 

©For Those Who Think 

Young (96) ® C. .6410 

James Darren, Pamela Tiffta, Paul 

Lj-nde 

©The Seventh Dawn (123) D 

William Holden. Sus.annah York 

©A Shot in the Dark 

(..) ® C. 

Peter Sellers. EIke Sommers 

The Girl With the Green Eyes 

(..) D. 

Peter Finch. Rita Tushlngham 

That Man From Rio (114).. D.. 

Jean-Paul Belmondo, Francoise 

Dorleac 

The Light Fantastic (85). D. 308 

Dolores McDougal, Barry Bart'e 

Ape Woman n . 

Uko Tognazzl. Annie Girardot 

Contempt D. 

Brlgitte Bardot, Jack Palance 

©Three Penny Opera © D 461 

Sammy Darts jr., Curt Jurgens 

One New 

The Love Cage 

Alain Delon. Jane Fonda 

.Doc. . The Rounders 

Glenn Ford. Henry Fonda 

MGM's Big Parade of 

Comedy (109) C. .410 

Of Human Bondage D..415 

Kim Novak. Laurence Harvey 

©Roustabout 

M 

Elvis Presley, Barbara Stanwyck 

Fate Is the Hunter D 

Glenn Ford. Nancy Kwan 

©Rio Conchos (. .) D 

Stuait Whitman, Tony Franciosa, 

Richard Boone 

©Goodbye Charlie (..) C. 

Debbie Reynolds. Tony (îrtls. 

Pat Boone 

©Invitation to a 

Gunfighter (. .) 

Yul Brynner, Janice Rule 

BOXOFFICE BookinGuide June 22, 1964

. 

.Com. 

.Aug 

.Apr 

.Com. 

. D 

.D. 

May 

Nov 

. 

FEATURE 

CHART 

UNIVERSAL t% WARNER BROS. 

©Charade (120) ® MyC..6401 

Cary Grant, Audrey Hepburn, 

Walter Matthau, James Cobum 

Young and Willing (112) .. D. .6402 

Virginia Masliell, Paul Rogers 

Hide and Seek (90) D..6406 

Curt Jurgens, Janet Munro 

He Rides Tall (S4) . . . .W. .6408 

Tony Young. Jo Morrow, Dan Duryea 

The Raiders (75) Dr. .6410 

Robert Gulp, Brian Keith, 

Judl Meredith 

©The Brass Bottle (89) . .C. .6409 

Tony Randall, Burl Ives, 

Barbara EMen 

Nigtitmare (83) Sus. .6415 

David Knight, Molra Redmond 

©The Evil of Frankenstein 

(86) Ho.. 6414 

Peter Gushing, Kathy Wild 

©Wild and Wonderful (88) 0. .6416 

Tony (Sirtis. Oiristine Kaufraano 

©Bedtime Story (99) C..6417 

Marlon Brando, David Nlven, 

Sliirley Jones 

©Marnie D. .6418 

Tippi Hedren, Ocmnery 

Sean 

©The Island of the Blue Dolphins. . 

Celia Kaye. George Kennedy 

©McHale's Navy 

Ernest Borgnlne. Joe Flynn, Tim 

Oonway 

©Mary, Mary (126) C..354 

Debbie Reynolds, Nelson, 

Barry 

Mlcliael Rennlc 

©4 for Texas (115) D. .356 

ra, Frank Sinai Dean Martin, 

Anita Ekberg. Ursula Andress 

The Man From Galveston 

(57) D..360 

Jeffrey Hunter, Preston Foster, 

Joanna Moore 

Dead Ringer (115) D..357 

Bette Davis, Karl Maiden 

Dr. Crippen (98) D..361 

Donald Pleasence, Justice 

J. R. 

America America (16S) ...D..358 

Stathis Giallelis, Elena Karam 

©Darl( Purpose (97) D..6403 ©The Incredible Mr. 

Shirley Jones, Rossano Brazzi, 

Limpet (99) C. .359 

Don Knotts, Jack 

George Sanders. Pre-release 

Carol Cook, 

Weston, Andrew Duggan 

Tlie Dream IVIalicr (86) ..M..6404 

Tommy Steele. Michael Medivln 

©Captain Newman (126) CO.. 6407 

Gregory Peck, Tony (Mrtls, 

Act One (110) D..362 

Angle Dickinson 

Jason Robards jr., George 

Hamilton, Eli Wallach 

©Man's Favorite Sport? 

(120) C..6405 

Rock Hu()soD, Paula Prentiss, 

Maria Perschy 

FBI Code 98 (104) D..364 

Jack Kelly, Ray Danton, 

Andrew Duggan 

©Robin and the 7 Hoods 

(120) ® C..365 

Frank Sinatra, Dean Martin 

Kisses for My President ....C. 

Fred MacMurray, Polly Bergen 

BOXOFFICE BookinGuide June 22, 1964 

A. D. P. 

©Bullet for Billy the Kid 

Date 

(62) West. Nov 63 

Steve Brodic 

©Palm Springs Weekend 

(100) CD. 355 ARTKINO 

The Great Battle of Europe 

Troy Donolme, Coiuiie Stevens 

(60) Doc. Jan 64 

ASTOR 

During One Night (84) D.. 

Iton Boriscnko, Susan ILimpshire 

Five Minutes to Live (80) Cr. 

Casll. Johnny Donald Woods 

BOXOFFICE SPECTACULARS 

©Blood Feast 

(71) Ho. .MeloDr ..Sep 63 

Tllomas Mai Arnold 

Wood, 

©Two Thousand Maniacs 

(84) Ho Melo..Mar64 

Connie Mason, Thomas Wood 

Scum of the Earth! (75) . .McloDr. . 

Vickie Miles. Thomas Sweetwood 

Sandra Sinclair 

BRENNER, JOSEPH ASSOCIATES 

Karate (SO) Ad.. 

Joel Ilult. Frank Blaine 

Ravaoed (73) Semi Doc. 

CINEMA DISTRIBUTORS OF 

AMERICA 

Flesh Eaters, The (92) SF..Jan54 

Peter Koslect. Barbara Wilkin 

Fat Black Pussy Cat, 

The (90) D..64 

Frank Jamus, Janet Damon 

Common Law Wife (Sl)..Melo 

Lucy Kelly, Shugfoot Ralney 

CINEMA-VIDEO 

Perils of the Jungle 

(. .) D. .Aug 63 

C3vde Bcatty, Stanley Fariar 

No Man's Land (72) Dec 63 

Russ Harvey. Kim Lee 

Week-End (84) D.. Feb 64 

Jens Osterholni. Blrgit Bruel 

©Handle With Care 

(82) Mus..Mar 64 

Georgia Green Negro) 

Carr, Otis (all 

CROWN-INTERNATIONAL 

Terrified (81) Ac . Sep 63 

Rod Lauren, Tracy Oisen 

As Nature Intended (64) D.. Oct 63 

Pamela Green 

. . . . The Skydivcrs (75) Adv. Nov 63 

Kevin Casey. Eric Tomlin 

Madmen of Mandoras 

(75) SF..Nov63 

Virginia McKenna, BUI Travers 

©Halfway Honeymoon 

(95) D.. 

Ludrailla Tcherina. Anthony Steele 

EVE PRODUCTIONS 

©Europe in the Raw 

(70) Novelty. .Nov 63 

FAIRWAY INT'L FILMS 

©The Incredibly Strange Creatures 

Who Stopped Living and Became 

Mixed Up Zombies! 

(82) Mus..Feb64 

Cash Flagg. Carolyn Brandt 

©What's Up Front (83)..Jun64 

Tommy Holden, Marilyn Manning 

©Tickled Pink (75) Jul 64 

Tommy Holden. June Parr, 

Margo Mehling 

FALCON 

The Man Who Couldn't 

Walk (64) Adv.. Jan 64 

Eric Pohlm^m. Peter RejTiolds, Pat 

Clarin 

The Great Armored Car 

Swindle (59) Mys.. April 64 

FANFARE 

The Playgirls and Vampire 

the 

(76) Ho. .MeloDr. .Aug 63 

Lyia Rocco. Maria Glovannlnl 

FILM-MAKERS 

Twice a Man 

(60) Exper Feat.. Dec 63 

Paul Albert Torgersen 

Kllb. 

FUTURAMIC-SR 

The Glass Cage 

(841/2) Sus Dr. . Dec 63 

John Hoyt, Elisha Cook 

Lonnie (75) Sus Dr Dec 63 

Scott .Marlowe, Frank Sllvera 

MISCELLANEOUS 

GILLMAN FILMS 

Strange Lovers (73) D., Mar 64 

Ela 

Koenlg, Sally Le Cuyer, 

Kaye 

GLOBE 

Journey Into Nowhere 

(75) Sus Dr. .Dec 63 

Suiija Zicmann. Tony Wright 

The Ship of Condemned 

Women (83) Mclo. .Nov 63 

Kerima. Ettore Mannl 

GORTON ASSOCIATES 

Panic Button (90) C.Apr 

Maiirire Chevalier, Jasne Mmsfield. 

EU-aiior 

i'arkcr 

GOVERNOR 

Carry On Regardless 

(87) C. Jul 63 

Sidney Connor 

James, Kenneth 

. . The Lady Doctor (103) .C. Nov 63 

AWje U-uic, Vittorio DeSica, Toto 

A Touch of Hell (87) D.. Feb 64 

Antliony Quale, Sarah Churchill 

Tomorrow at Ten (SO) . 

Jolm Gregson. Alec (:iunes 

HANSEN ENTERPRISES-SR 

The Slime People 

(60) Ho.. Oct 63 

llttbert Hiitlon, Les Tiemayne 

The Crawling Hand 

(89) SF..0ct63 

Peter Breck, Kent Taylor, 

Rod Lauren 

HARLEQUIN-SR 

Promises! Promises! 

(75) C. Oct 63 

Ja>iie Mansfield. Marie McDonald 

HERTS-LION INT'L 

©The Telegian 

(75) (g ScFic.Feb64 

Dungeons of Horror (74) Ho. .Feb 64 

Russ Harvey 

©Gorilla (90) © Adv.. Mar 64 

Gia Petry 

The Captives (75) ..Adv.. Mar 64 

Christine Doermar, Susan Korda 

Bay of St. Michel (90) . .D . 64 

Keenan Wynn. !\Iai Zetterllng 

©White Hunter (86) 

(f) Doc. .Apr 64 

Dirk Bogarde. Saraii Miles 

LOPERT FILMS 

©Tom Jones (131) ...C. Oct 63 

Albert Finney. Susannah York 

©Muriel (115) D.. Nov 63 

©Buddha (134) D.. Jan 64 

Kojino Honga. Machiko Kyo 

©That Man From Rio 

(114) C. Jul 64 

Jean-Paul Belmondo, Francnise 

Dorleac 

Chateau en Suede (..).. D 64 

Monica Vitli. Curt Jurgens 

The Girl With the Green 

Eyes (..) Jul 64 

Peter Finch, Rita Tushingham 

MEDALLION 

©Alone Against Rome 

(s) (100) Dec 63 

Rossana Podesla. Jeffries Lang 

©The Witch's Curse 

(78) ® D.. Nov 63 

Kirk Morris. Helene Channel 

The Wastrel (84) D. .Mar 64 

Van Heflin, Ellie Larobetti 

©The Avenger (108) ® D.. Mar 64 

Steve Reeves. Oipla Marlier 

©Duel of Champions 

(..) (f) D.. May 64 

Al.in Ladd 

©Invasion 1700 (..) (S) D . . May 64 

Jeanne Crain. John D. Barrymore 

MOTION PICTURE INVESTORS 

The Checkered Flag (83) . . D. .Jul 63 

Bvclj-n King. Charles G. Martin 

MPA FEATURE FILMS 

Four for the Morgue (84).. Ac 

Stacy Harris. Louis Sirgo 

NOEL PRODUCTIONS 

Open the Door and See All 

Date 

the People (82).. Sat C. May 64 

.Maylj.lle .Na.sli. Al.c Wild.r 

PACEMAKER PICTURES 

©Fire in the Flesh 

(80) McloOr. .Jul63 

tiauillne Dupuls. Ernu Crisa 

PARADE RELEASING ORG. 

©Cavalry Command 

(84) Ad.. Oct 63 

Jului Agar. Illcliard Arler., Myron 

Mealy 

Shell Shock (84) Drama Jan 64 

liearh Dickerson. Carl Crow 

©Ballad of a Gunlighter 

(84) Ad.. Mar 64 

.Marty Rnbbins 

©The Starfighters (78) . . - May 64 

Dornan. Riciiard Jordahl 

Iti.ljirl 

PROMINENT FILMS 

Macbeth (120) D.. Oct 63 

Mam ice Evans. Judith Anderson 

RANK-ZENITH 

No, My Darling Daughter! 

(96) Com.. Feb 64 

.Michael Michael Craig 

Redgrave. 

. 64 

In the Doghouse (84) . 

Leslie Pliiilips, Peggy Cummins 

ROYAL FILMS INT'L 

(. .) The Steppe Dr. .Oct 63 

Oiarles Vanel. Maruia Vlady 

The Reluctant Saint (105).. CD.. 

Ma.vimilian Schell. Rlcardo 

.Montalban 

The Hunchback of Rome 

(84) MeloDr. .Nov 63 

Gerald Maria Ferrero 

Bialn. Anna 

©Love on a Pillow 

(102) (g Dr.. Jan 64 

Biigitte Bardot. Robert Hosseln 

. . . And Suddenly It's Murder 

(90) © Com. .Jan 64 

Vittorio Gassman, Silvana Maiigano 

Red Lips (90) D.. Mar 64 

Christine Kaufmann, Gabrielle 

Fcrzeti 

SEVEN ARTS 

©The Giant of Metropolis 

(92) Sc F Sep 63 

Gordon Mitchell, Bella Cortez 

©The Invisible Gladiator 

(%) Adv.. Sep 63 

George Michael, June Michael 

JANUS 

Richard Harrison. Isabelle Corey 

No Tree in the Street 

Sparrows Can't Sing 

(93) C..Jun63 (96) Melo..Feb64 

Sylvia Herbert Lom 

Siins, James Booth, Barbara Windsor 

Walter Stocker. Audrey Claire 

DAVIS DISTRIBUTORS 

SHAWN INTERNATIONAL 

Heavens Above (117) C..Jun63 

©Passion 

Peter Sellers, Cecil Parker, Brock 

Holiday 

Night Encounter 

(75) Melo..Nov63 

(80) War Dr.. Jan 64 

The Face of War (105) Doc. .Nov 63 

Christy Foushee, Linda Hall 

TIMES FILMS 

Just Once More (78) Melo..Aug63 

The Magic Fountain 

©The Grand Olympics 

Lilll Bergman, Gosta Ekman 

(77) Fairy Tale.. May 64 

(120) Doc. Apr 64 

Nov 63 

Nurse on Wheels (86) .C. . . 

Sir (êdric Hardwlcke, Hans 

TRANSOCEAN FILMS 

Juliet Mills. Ronald Lewis 

Conried. Buddy Baer 

The Guest (105) D.. Feb 64 

Pair of Briefs, A (90) . .Sep 63 

Ordered to Love (82) . .Aug 63 

James Robertson Justice, Mary Peach 

Donald Pleasence, Alan Bates 

Maria Perschy, Harry Meyen 

EMERSON FILM ENTERPRISES KENNEDY 

TRANS-LUX 

Iron Angel (71) ..War D.. Feb 64 The Burning Court (102) Aug 63 

Monstrosity (65) Ho. .Sep 63 

Jim Davis. Margo Wood 

Brlaly 

Erika Peters, Judy Bamber 

Nadja Tiller, Jean-Claude 

The Jolly Genie 

LAKE ENTERPRISES 

ULTRA PICTURES 

There Is Still Room in Love on the Riviera 

(41) Fantasy. .Jan 64 

Hell 

A Swingin' Affair (85) Dr.. Dec 63 (90) Sus Dr.. Jul 63 (88) Com Dr. .Aug 63 

Marcello Mastrolanni, Alberto Sordl 

Arline Judge. Bill Wellman 

Barbara Valentin. Paul Glawlon 

Two Living One Dead 

LANDAU CO. 

UNION 

(92) Dec 63 

The Servant (115) D.. May 64 The Break (SO) Adv.. Sep 63 

Tony Britton. William Lucas 

The Playgirl and the War 

Minister (90) . .Comedy. . 63 

I;m Ormichael, Joan Greenwood 

The Laugh Makers (SO) Com.. Nov 63 

King Crosby. Bob Hope 

The Sound of 

Laughter (75) Dec 63 

All Star Comedy 

VERMONT PRODUCTIONS 

Hallelujah the Hills (82) C. 

Peter H. Beard. Sheila Finn 

VICTORIA 

Violated Paradise 

(67) Doc. July 63 

Narration: Thomas L. Row, Paulette 

Girard 

Psychomania (90) Mys Mar 64 

Lee Phillips. Shepperd Strudwick 

WESTFIELD PRODUCTIONS 

©Playgirls International 

(71) Doc. Dec 63 

Hetty Andrews. Eileeo Traynor 

WOOLNER BROS. 

Edgar Allan Poe's Castle of 

Blood (91) Ho.. Apr 64 

Barbara Steel. Riviere 

George 

©Hercules in the Haunted 

World (89)

Dood 

. 

. . .Jan 

. June 

. 

. 

. 

HORTS CHART 

nth. 

. 

19301 (7) . . 

0094 Legend of SInpy Hollow (33) . 

BUENA VISTA 

(All In color) 

FEATURETTE SPECIALS 

ll-t The Hound That Thouoht 

Ht Wat a Raccoon (48) 

118 Horst With the Flying Tall 

(«) 

150 Ytllomlone Cubs (48) 

REISSUE CARTOONS 

Thf Little Whirlwind 

19302 The Whalers (7) 

19303 First Aiders (7) 

19304 The Army Mascot (7) 

19305 Goofy Gymnastic (7) 

19306 Home Made Home (7) 

19307 Foul Hunting (7) 

19308 Timber (7) 

19309 Truant Officer Donald (7) . 

19310 Golden Eggs (7) 

19311 Test Pilot Donald (7) 

19312 Lambert, the Sheepish 

Lion (7) 

SINGLE REEL CARTOONS 

123 The Litterbuo (7) 

101 How to Have an Accident 

at Work (7) 

Tool, 149 Whistle, Plunk & Boom 

TWO-REEL CARTOON SPECIALS 

122 Donald and the Wheel (18).. 

119 Saga of Windwagon Smith (14) 

102 Noah's Ark (20) 

0097 Goliath II (15) 

139 A Symposium on Popular 

Sonos (20) 

THREE REEL LIVE ACTION 

SPECIALS 

106 Mysteries of the Deep (25) 

105 Islands of the Sea (28) 

0099 Eyes in Outer Space (26) .... 

THREE REEL CINEMASCOPE 

0079 Japan (28) 

0086 The 0.inubt (27) 

THREE REEL REISSUE 

127 Bear Country (33) 

131 Water Birds (31) 

137 The Olympic Elk (27) 

. 

COLUMBIA 

(Reissues) 

ASSORTED FAVORITES 

4423 G 64 

It (16) I 

4424 Foy Meets Girl (Igi/j) Mar 64 

4425 Siook to Me (17) . . May 64 

64 

4426 Army Daze . 

COMEDY 

iXS/i) 

FAVORITES 

4434 Pardon My Berth Marks 

(15) Feb 64 

4435 Doggie in the 

(Iffl/a) Bedroom Apr 64 

4436 He's in Again (17) ..Jun64 

CANDID MICROPHONE 

(Reissues) 

4553 No. 3, Series 5 (lOi/a) Jan 64 

4554 No. 4. Series 5 aWz) May 64 

COLOR FAVORITES 

(Technicolor Reissues) 

4606 Leave Us Chase It 

(51/2) Dec 63 

46(>7 Boston Beauty (6) ... Jan 64 

4608 Gerald McBoing McBoing's 

Symphony (71/2) Feb 64 

4609 Polar Playmates (7

Opinions on Current Productions 

Symbol © denotes color; C^) CinemaScopc; ® VistoVision;

JURE REVIEWS 

Story Synopsis; Exploitips; Adiines for Newspaper and Programs 

THE STORY 

"Mamie" (liiiiv) 

When Marnie tXippi Hedren) applies for a job in a 

iirin run by Sean Connery, he recalls that she had stolen 

> 10.000 from a business friend some time before, but he 

IS attracted to her and hires her. Getting to know her 

inttor. he realizes she is a compulsive thief, but Connery 

pi r.suadis Marnie to marry him after he returns the 

stolen money. At his country lionie, Marnie is instantly . 

di.^hked by Diane Baker, sister of Connery 's deceased f^f«" 

wife, and she pries into her past. Connery. appalled by '"" 

the fact that Marnie cannot bear to let him touch her, 

tiiially learns that her mother is in some way responsible 

for the girl's erratic behavior. Facing the mother, Louise 

Latham, Connery finally makes her confess that, when 

Marnie was a little girl, the mother had entertained men 

at night and. after a struggle with a sailor, the child 

had struck and killed a man before blacking out. The 

mother had brought up her child to shun men, but, 

after the dark past is uncovered, Marnie is able to start 

life anew with Connery. 

EXPLOITIPS: 

Alfred Hitchcock's memorable films, including "Spellbound," 

"Rebecca" and the more recent "Psycho," have 

built up a Hitchcock following that is as great as any 

star's. Tippi Hedren was introduced in Hitchcock's last, 

"The Birds." Publicize Sean Connery. 

CATCHLINES: 

Another Hitchcock Thriller, More Horrifying Than 

Psycho," More Frightening Than "The Birds."

I 

building 

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Boxoffice-June.22.1964

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