Boxoffice-August.03.1964

AUGUST 3. 1964 

^ TuAe 0^ i^ meti&ft 

T

em 

HAS BEEN TO COILEI 

where America's teenagers have voted it " Most Lil(ely To Succei 

Yes, the young audience loves "The Young Lovers." 

In a series of screenings at over 20 colleges across the 

country, the students came, saw it — and were conquered. But don't 

take our word for it. 

Listen to what they had to say: 

fin this film, certain things are accepted for discussion 

which before were simply treated as scanf\a\ous.^ -vAssARôpronôe 

f Love at first sight, premarital 'commitments' which are only 

playing at love, are our problems.^ -un/vers/ty of m/ssour/ jun,. (fema/ej 

fit hits home in all ways. It is a problem of our generation. 

This story has happened countless times all over the U. S.^ 

—UNIVERSITY OF HOUSTON Senior (male) 

f More than any other film I have seen, THE YOUNG LOVERS 

comes right down to the moods and feelings, frustrations and 

problems that college students are confronted with.^ 

—NORTHWESTERN Sophomore (male) 

f Parents should see this film. They don't want to believe 

this is the way we are.^ -north Carolina junw aemaie) 

STARRIN 

Peter Fonda 

• 

• 

Sharon Hugueny 

• 

Nick Adams 

Deborah Walle/ 

screen play by George Garrett -music by Sol Kaplan produced a nd directed by Samuel Goidwyp, .. 

I 

Available for October, 

when the picture that talks the teenage 

language will be talking your language at the boxoffice.

I In 

, 

Calir. 

; Fred 

I 

: Null 

: Frank 

7/ie Ticê o^(Ae y/Mton. 7^rc/u/7^ /m/î4h// 

nONAL FILM WEEKLY 

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U S T 19 6 4 

No. 15 

THERE 

OPENING NEW VISTAS 

IS a widespread interest in the 

Electronovision and Theatrofilm 

process by which the famous Broadway 

stage production of "Hamlet," starring 

Richard Burton, will be presented next 

month in 1,000 motion picture theatres 

throughout the U.S. and Canada. Exhibitors 

are anticipating this event with an 

eagerness akin to that shown when the 

first sound picture was on the threshold. 

Just as that opened up new vistas for the 

motion picture medium, so do exhibitors 

we have talked with view the advent of 

Theatrofilm as further extending the 

scope of the theatre screen's force and 

service in the field of entertainment. 

It is an interesting happenstance that 

Warner Bros, is distributing the first 

Theatrofilm production, for this same 

company pioneered the introduction and 

development of sound and talking motion 

pictures, when all other companies had 

turned a deaf ear to the possibilities inherent 

therein. Due credit also belongs 

to American Broadcasting-Paramount 

Theatres, who financed the Theatrofilm 

production, and to the developers of the 

processes that made this potential history-making 

event possible. 

It goes without saying that this and 

future Theatrofilm productions will serve 

to take a lot of wind out of pay television's 

sails. With the promoters of that 

medium boasting of being able to offer 

current Broadway plays to home pay 

TV subscribers, the simultaneous showing 

of "Hamlet" on 1,000 full-size theatre 

screens will—AT ONCE—make its 

impress in as many communities at one 

and the same time. And, importantly, 

that audiences are afforded this opportunity, 

with other such events, at 

prices within reach of the general public. 

The low production cost entailed in the 

filming of a stage play, as in the instance 

of "Hamlet," suggests that the 

method can be widely applied to a variety 

of entertainments. Sporting events, baseball, 

football and champion boxing bouts 

—on all of which the pay TV exponents 

lay so much store in their appeals for 

customers—can be provided to the public 

through theatres—and to far better advantage 

in many ways. This has, in a 

measure, already been done in what 

might be called "orthodox" filming, such 

as in the case of championship boxing 

matches, which are made available the 

very next day for theatre showings 

throughout the country. 

The Theatrofilm project is in keeping 

with the industry's desire to keep pace 

with the demands of the public for a 

wide variety of entertainment and to get 

it more quickly. This will not displace 

regular film showings, of course, but 

supplement them, in the doing of which 

a stimulus is provided for theatre patronage 

generally. 

It is patent, therefore, that the 1.000 

or so exhibitors, who participate in the 

first Theatrofilm project, should extend 

their efforts to make this an outstanding 

and successful event. 

Let's Keep 'Em Coming! 

The upward trend, noted some little 

time ago and given accent by particular 

instances involving specific companies, 

is moving steadily along. The latest documentation 

thereon is manifested in a 

new report by The Value Line Investment 

Survey predicting that sales and earnings 

gains will continue to rise in 1964. 

Referring to its findings as marking 

"a noticeable comeback by Hollywood, 

The Value Line adds that "today's motion 

pictures are better than they have 

been at any time in filmdom's history. 

The public has responded by coming 

back to theatres (both indoor and outdoor) 

in modestly increasing niunbers." 

It credits television movies as having 

weaned a new generation, which, it says, 

is beginning to discover movie houses. 

The report further credits Hollywood's 

"finally adopting sound business procedures," 

which are holding production 

costs within reasonable range, as an 

important key to the improved fiscal 

outlook. But it does not overlook the 

importance of "imaginative moviemaking 

talent ... in facilitating a brighter earnings 

picture." 

Basic to all success in this business is 

the quality of its product. The improvement 

therein, as much as anything else, 

is what has brought the public back to 

the movies, literally "in droves," as witness 

the continuing number of recordsmashers 

that have been reported this 

summer. Of course, we are not overlooking 

the strong promotional campaigns 

that have backed up these pictures. 

That's another essential. 

If there's a moral in this, it is: "Now 

that we've got the public coming back to 

the movies, let's continue the formula 

and keep 'em coming!" 

\JL^ /CrhJL^^p^

Paramount-Levine Extend 

Deal to 23 Major Films 

HOLLYWOOD—Paramount Pictures and 

Joseph E. Levine's Embassy Pictures have 

extended their association by 15 new productions 

to make a total of 23 major pictures, 

the biggest production and distribution 

agreement ever set between an independent 

producer and a major company, 

according to George Weltner, president of 

Paramount, and Levine. president of Embassy, 

who made the joint announcement 

here at a press conference July 29. at the 

Beverly Hills Hotel. 

STRONG ALLIANCE CITED 

"The production-distribution alliance 

that has started so auspiciously with the 

current 'The Carpetbaggers' and 'Zulu' 

promises to be one of the most successful 

of its kind. The pictures, while differing 

widely in subject matter, share in common 

interest an international appeal and a great 

boxoffice potential." Weltner said. 

"This expanded agreement with Joe 

Levine is a further example of Paramount's 

abiding confidence in the future of our industry. 

It also serves to emphasize our 

faith in Joe Levine as a vigorous showman 

who is endowed with the type of merchandising 

abilities that meet the challenges 

of today's competitive market." 

Weltner added. 

Speaking in behalf of his Embassy organization. 

Levine said. "This concord with 

Paramount brings together the unlimited 

resources of two great film companies. This 

is not only an historic alliance, but also a 

proud moment in Embassy's history, to be 

so closely associated with George Weltner 

and the worldwide Paramount company." 

Levine added that the prime factor in 

his association with Paramount can be 

"summed up tersely in three phases—executive 

power, showmanship power, merchandising 

power." 

The press conference was opened by 

Martin Davis, Paramount's vice-president 

in charge of advertising and publicity, and 

was also attended by Edwin Weisl, chairman 

of the executive committee; Jack 

Karp, vice-president in charge of Paramount 

Studios; Martin Rackin, head of 

production; and Bernard Donnenfeld, executive 

assistant to Jack Karp. 

TITLES OF NEW FILMS 

Many of the forthcoming Levine-Paramount 

films will be filmed in Hollywood, 

except in those instances where the actual 

locale in necessary for the faithful translation 

to the screen, Levine added, saying 

that as many as possible will be in color 

and the latest widescreen techniques. 

The new films, two of which are still in 

the final stage of negotiations and will be 

announced later, include: "Mahatma 

Ghandi," based on Louis Fischer's bestselling 

biography, which Paramount and 

Embassy will produce in association with 

British Indo Films; "The Adventurers," 

the new Harold Robbins novel, which will 

be filmed in Hollywood and on location in 

world capitals, in color, reuniting the "Carpetbaggers" 

team of director Edward 

Dmytryk and screenwriter John Michael 

Hayes; "The Oscar," from the best-selling 

George Weltner 

Joseph E. Levine 

novel by Richard Sale focusing on five 

movie stars nominated for an Academy 

Award, which Russell Rouse and Clarence 

Green will write, produce and direct, in 

color; "The Story of Will Adams," to be 

filmed in color in Japan and Hollywood, 

with Dalton Trumbo signed to write the 

screenplay; "The War Horses," to be photographed 

on location, in color; "Isabel and 

Burton." depicting the love affair between 

Richard Francis Burton and Isabel Arundel, 

to be filmed on location on three continents, 

with John Michael Hayes to write 

the screenplay; "The Minister and the 

Choir Singer." based on William M. 

Kunstler's best-selling book about the Hall- 

Mills murder case, which Russell Rouse 

and Clarence Green will write, produce and 

direct; "The Earth Shook—the Sky 

Burned," a drama set against the San 

Francisco earthquake, for which Niven 

Busch has written the screenplay, also to 

be made in color; "Tropic of Cancer," by 

Henry Miller, the widely read novel which 

will be made, being mindful of the principles 

of the industry's motion picture 

code; "When the Lions Feed," based on 

Wilbur A. Smith's novel of South Africa in 

the 19th Century, in which Stanley Baker 

will star; "I Married a Psychiatrist," Louis 

Pfister's story to be made in color in Hollywood; 

"Dingaka," now being completed 

in Africa, in color and widescreen, with 

Stanley Baker and Juliet Prowse starred, 

and "To the Coral Strand," based on the 

novel by John Masters, with Dalton 

Trumbo set to write the screenplay. 

Previously announced as part of the 

Levine-Paramount agreement were "The 

Carpetbaggers," "Zulu," "Where Love Has 

Gone." all completed, and "Nevada Smith." 

"Imperial Woman." "The Sands of Kalihari." 

"A House Is Not a Home" and "The 

Idol." 

TV Featurette on 'Zulu' 

Used by 38 Stations 

HOLLYWOOD — Embassy 

Pictures' 

special TV featurette on Joseph E. Levine's 

"Zulu" has already been programmed by 

38 major stations around the country. The 

featurette. "Courageous Moments in History." 

utilizes six action stills from famous 

movie battle scenes, including "Zulu." with 

a 60-90 second script. The TV promotional 

campaign is part of Embassy Pictures' overall 

national merchandising for the adventure 

drama, directed by Cy Endfield. in 

Technicolor and Technirama. 

Hyman Concludes Meetings 

On Fall-Winter Releases 

Hyman, vice- 

NEW YORK—Edward L. 

president of American Broadcasting- 

Paramount Theatres, has concluded two 

weeks of meetings with the major film 

distributors for his forthcoming Pall- 

Winter Orderly-Release Book. The book, 

now in its eighth year, will contain the 

complete release schedules of the major 

companies from September 1964 through 

Easter of 1965. 

Each of the 11 companies represented 

in the new book has been allotted a section 

of its own with listings of product 

as well as promotion suggestions which 

will be helpful to the exhibitor. The new 

book will be titled "Great in '64, Greater 

in '65." which sums up the upswing in boxoffice 

grosses for the third quarter of the 

year, Hyman said. 

"There will always be hills and valleys 

in the release of quality product. " Hyman 

pointed out. "but there has been a very 

definite improvement in the consistency of 

an even flow to the theatres. 

"There remains much room for improvement, 

particularly in the periods of April- 

May, pre-Christmas, and September-Oc- 

Jonas Rosenfield jr.. left. 20th Century-Fox 

vice-president and director of 

advertising, publicity and exploitation, 

and Joseph M. Sugar, center, vice-president 

in charge of domestic distribution 

for 20th Century-Fox, are shown at a 

meeting with Edward L. Hyman, vicepresident 

of AB-Paramount Theatres, 

for final discussions on Hyman's Fall- 

Winter Orderly Release Book. 

tober, but the major film distributors have 

tasted the sweet fruits of quality relea 

in those periods and they are responding" 

with greater interest because of the marked 

success their product enjoyed then at the 

boxoffices of theatres in the United State.'- 

and Canada." 

The meetings, which started July 14 and 

concluded July 24, were attended by the 

following from the various companies; 

Charles Boasberg, Tom Bridge, Ed DeBerry, Hjgh 

Owen, Joe Friedman, Jerry Levine, Hy Hollinger, Bemte 

Serlin, Al Toylor, Herb Gillis, Ben Schectmon and Joci> 

Perly from Poramount; H. H. "Hi" Martin, Normor 

Gluck, J. J. Jordan, Phil Gerord and Herman Koiof 

Universal; Edward Morey, Ernest Sands, Horry Gold 

stein, John Dervin, Lee Bergman and Joseph Lor>gc 

of Allied Artists; Herman Ripps, Lou Formoto, Mel Moron, 

Clork Ramsey, Don Terrell ond Andy Sullivan o 

MGM and Morey "Rarz" Goldstein, Ralph lonnuz: 

Jules Lapidus, Lishinsky, Lorry Al Blumbcrg, Em' 

Grossman, Joe Hyams and Max Stem of Warner Bros 

Also, Bob Ferguson, Milt Pickmon, Milton Goodmon 

Joe Fricberg, Ira Tulipon and Dick Kohn of Columbm 

Joe Sugar Janos Rosenfield jr., Rodney Bush, Abi 

Dickstcin, Sam Diamond and Mort Segol from 20tt 

Century-Fox; Irving Ludwtg, Jim O'Gora, Leo Green 

field. Herb Robinson, Howard Hein, Charles Levy 

Bob Dorfmon and Paul Lyday of Bueno Visto Ofx 

James R. Velde, Fred Goldberg. Al Fitter, Carl Olson 

Gene Jacobs, Al Fisher, Gene Tunick, Al GloubinflC 

and Mort Hock of United Artists. 

BOXOFFICE August 3, 196'

IGM Names Seadler Head 

n 

)f Special Promotion 

NEW YORK— Si Seadler, recently prootional 

head of the special unit handling 

MGM's "Operetta" 

and "World 

Heritage" series in 

the MGM reissue department, 

has been 

-_P ^^ named director of 

h ^M special projects by 

^ iL'^^ 

Robert H. O'Brien, 

[ {k ^^F MGM president. 

^ ^L ^"y^ Seadler will be in 

^^ ^BBL charge of the promo- 

^^ -fl^^^^ tion of specific at- 

Hi^^^^^^k_^ tractions as well as 

Si Seadler 

originating 

promotional 

special 

projects 

r MGM. He will also continue his work 

the MGM special reissues, the departent 

supervised by Fred Schwartz. 

With Schwartz, Seadler developed the 

lit 

the MGM pictures of the past and how 

which brought the public's attention 

ley could be made productive. Recently, 

! went to the annual motion picture conrence 

of the Motion Picture Council's of 

nerica in Atlanta to accept this organjtion's 

citation to MGM for its activities 

this field. 

He also supervised the presentation of 

;w York's first Operetta Film Festival 

the 34th Street East Theatre, which 

impleted a successful five-week engageent 

in July. 

Ilosed Circuit IRS Tax 

lay Not Be Retroactive 

NEW YORK—"The imposition of an 8 

:r cent excise tax on closed ciixuit telesion 

programs in theatres possibly will 

)t apply retroactively to telecasts held in 

le past." the Theatre Owners of America 

ported last week. TOA said this was incated 

by the Internal Revenue Service at 

meeting in Washington with Philip F. 

arling and Joseph G. Alterman, reprenting 

TOA. and Ted Tannenwald. coun- 

1 for Theatre Network Television. 

"It was reported following the session 

lat the IRS was considering seriously 

aiving any claim for excise tax payments 

1 programs presented to the present time, 

;cording to TOA. 

The IRS regulation will appear on the 

;enda of Rep. Wilbur Mills, chairman of 

le House ways and means committee, 

hich is making a study of the entire tax 

tup in the nation, it was disclosed by 

OA. 

TOA reported that "it was argued orally 

Id by brief that the regulation was not 

itended to apply on service and equipent 

for closed circuit television, that the 

•rvices were not constant but few and far 

;tween and that the imposition of such a 

IX would cause further burdens on an inistry 

already beset by product shortages 

Id diminishing audiences." 

The hearings, which began on July 21. 

ill include testimony on the question of 

iminating the admission tax. Lamar 

arra of Florida State Theatres, on behalf 

[ the Council of Motion Picture Organizaons. 

will present this matter. 

"Meanwhile, no directive has been issued 

)r the collection of the excise tax on 

losed circuit programs," TOA officials 

ointed out. 

Telemeter Franchises Set 

In Four Southern Cities 

NEW YORK—Expansion of pay television 

activity is in prospect, as the result 

of the granting of exclusive rights and 

franchises by International Telemeter Corp. 

for the construction and operation of the 

Telemeter system in Miami. Atlanta and 

Dallas. Announcement of these deals was 

made last week by Leslie Winik. president 

of Telemeter, which is a subsidiary of Paramount 

Pictui-es Corp. 

Franchise agreements were signed with 

representatives of corporate groups being 

organized in Miami and Atlanta to operate 

Telemeter installations in these areas. 

Rights to the Telemeter system for Houston 

and Dallas were granted simultaneously 

to Home Theatres. Inc.. which earlier had 

entered into a franchise agreement with International 

Telemeter for pay television development 

in the southwest. 

Representatives of Florida Home Theatres 

Corp., Home Theatres of Georgia. 

Inc.. and the group from Houston and 

Dallas participated in a meeting with Telemeter 

officials in New York to mark the 

granting of the first territorial rights for 

Telemeter in the United States. 

Each of the franchised groups stated it 

is proceeding immediately to arrange financing 

of the systems. It was indicated 

that a target date of the fall of 1965 has 

been set for the start of operations. The 

franchise agreements contemplate construction 

of cable circuits to reach a minimum 

of 75.000 homes in each locality. Capital 

requirements in cable, studios and Telemeter 

equipment for all four cities are 

estimated at $15,000,000. 

Engineering sui-veys of the areas to be 

wired have been completed, it was announced. 

Home Theatres, Inc., said it already 

has signed contracts with the Southwestern 

Bell Telephone Co. for construction 

of cable grids and maintenance of 

circuitry in both Houston and Dallas. 

These contracts arc the first to be negotiated 

with a Bell System affiliate in the 

U.S. for a Telemeter pay TV system and 

are considered precedental. Winik said. 

Cable to be strung in Dallas will cover 

an area of 45 square miles, encompassing 

100.000 homes. The Houston system will 

embrace 50 square miles with over 80,000 

homes. Negotiations are in progress with 

Southern Bell Telephone Co. for similar 

arrangements in Miami and Atlanta. 

Florida Home Theatres Corp.. is headed 

by Budd Mayer, president of Budd Mayer 

Co.. Inc., food brokers. Mayer said his 

group has studied pay TV developments 

over the past three years and that it sees 

wired pay television as the next major 

advance in visual communications. 

Jack Rice, prominent Atlanta businessman, 

is president of Home Theatres of 

Georgia, Inc. He disclosed that his group 

and Florida Home Theatres Corp. are 

jointly developing plans for an exchange 

of programs originating in Atlanta and 

Miami. 

"Through an interchange of pay TV 

programs with Florida Home Theatres 

Corp., operating in an adjoining state." 

Rice declared, "we shall materially increase 

the flow of quality entertainment 

and sports to be offered our subscribers 

and those in Miami. As other Telemeter 

systems start operations in adjacent areas, 

we propose to extend this concept, thus assuring 

an ever-widening pool of diversified 

program material." 

John W. Allyn, president of Home Theatres. 

Inc.. represented his group at the 

New York meeting. Allyn. associated with 

Francis I. duPont & Co.. investment 

brokers, which recently consolidated with 

A. C. Allyn & Co., of Chicago, is also coowner 

of the Chicago 'White Sox. 

Automation Creating Vast Audience 

Of Potential Film Viewers: O'Brien 

GENEVA, SWITZERLAND — Automation, 

in a swift worldwide advance, is 

bringing leisure to millions of people— and 

creating a vast, new audience of potential 

motion pictme viewers. 

This exciting prospect was sketched by 

Robert H. O'Brien. MGM president, in an 

address on "Automation and the Arts" delivered 

Thursday i21i at the International 

Conference on Employment Problems of 

Automation and Advanced Technology 

currently meeting here. 

"The worldwide audience for motion pictm'es 

and television is already numbered 

in the millions," he said. "And as the 

under-developed countries become industrialized, 

which is now a matter of decades 

rather than centuries, the potential audience 

will be increased by millions more. 

This bright promise of the automation 

revolution carries also a challenge to the 

film business, the MGM executive said. 

Outlining the vital role the motion picture 

must play now as well as in years to come, 

he said: 

"Any development like automation is 

bound to create misunderstandings and 

misinformation. Too few people really 

know what is going on about us today 

in manufacturing plants, in distribution 

centers, and in offices. Too many people 

who have some grasp of the problem are 

inclined to accept myths about the effects 

it will really have. It is not pointed 

out often enough that, rather than destroying 

man's opportunity to earn a living, 

automation actually gives man an unimagined 

opportunity to cultivate his resources. 

All of us are aware that today's 

technological revolution has enormous potential 

for good—or for evil. 

"This is a heavy responsibility which 

we in the arts and communications media 

share. If we are to make an effective contribution, 

the facts that become available 

(Continued on next page) 

OXOFFICE August 3, 1964

Walsh Is Re-Elected 

lATSE President 

LOOTSVILLE—Richard F. Walsh was 

unanimously re-elected president of the 

lATSE for a 12 th 

term, without opposition, 

at the union's 

iJB 

47th biennial convention 

here. In a series 

«»> ^ of resolutions Walsh 

l|^S was commended for 

Richard F. Walsh 

his custodianship of 

the lA over recent 

years. 

Also elected 

unanimously without 

opposition were the 

following officers: 

Harland Holmden, 

general secretary-treasurer: 1st vicepresident, 

James J. Brennan. Ramsey. N.J.: 

2nd vp. Harry D. Abbott. Philadelphia: 

3rd vp. Orin M. Jacobson. Tacoma. Wash.: 

4th vp, John A. Shuff. Akron. Ohio; 5th 

vp. LeRoy Upton. St. Louis: 6th vp. George 

J. Flaherty, Hollywood: 7th vp. Edward J. 

Miller. Houston: 8th vp. Hugh J. Sedgwick, 

Hamilton, Ont.: 9th vp, Jerry Tomasetti, 

Brooklyn. Ti-ustees: William N. Scanlan. 

Lynn. Mass.: R. E. Morris. Mobile. Ala.: 

George W. Brayfield. Golden. Colo. Delegates 

to AFL-CIO: Fred Jienicke, Seattle: 

Richard Hancox. Jersey City. Delegate to 

Canadian Labor Congress: William G. Dale, 

Toronto. 

At the closing business session lA went 

on record in favor of the elimination of 

the remaining federal admission tax of 

10 per cent on prices over $1. 

lA turned down the effort to create 11 

regional districts with each district to 

elect its own vice-president, and will continue 

the practice of an all-convention 

election for all elected officers. 

The union's 48th biennial convention will 

be held in 1966 in Detroit. 

Steve McQueen Signed to 

'Nevada Smith' Title Role 

HOLLYWOOD—George Weltner, president 

of Paramount Pictures Corp. and producer 

Joseph E. Levine have accelerated 

production plans for "Nevada Smith" with 

the signing of Steve McQueen to play the 

title role in an entirely new production 

based on the adventures of one of the principal 

characters in "The Carpetbaggers. 

With the Old West as its setting. "Nevada 

Smith," a title as pre-sold as "The 

Carpetbaggers," will be filmed as one of the 

biggest outdoor action dramas ever made 

in Hollywood. Henry Hathaway, veteran 

of many outstanding productioixs of this 

type, will produce and direct with Joseph 

E. Levine as executive producer. John 

Michael Hayes, who adapted "The Carpetbaggers" 

to the screen, is writing the script. 

Dean Stockwell-Fox Pact 

HOLLYWOOD—Dean Stockwcll signed a 

non-exclusive multiple picture deal with 

20th-Pox. His first assignment is a star 

role in "Rapture," formerly titled "Rapture 

in My Rags." Patricia Gozzi has the 

feminine lead. The film rolls August 25 in 

London with Christian Ferry as producer 

and John Guillerman as director. 

6 

COVER STORY 

Sol Lesser Will Sponsor 

Sandy Lane. Child Star 

NEW YORK— Sol Lesser, one of Hollywood's 

pioneer producers, plans to emerge 

from retirement at the age of 74 to launch 

another child actor to stardom in films. 

A recent visitor to the World's Fair, Lesser 

saw 11 -year-old Sandy Lane in the Saul 

Bass documentary, "The Searching Eye," 

the film feature at the Eastman Kodak 

Pavilion, and immediately signed the boy 

to a long-term contract. 

Lesser is now searching for a story similar 

to "Tom Sawyer" for Sandy and he also 

plans to star the boy in a TV series, nowbeing 

scripted. Bass and PaiU David, 

writer of "The Searching Eye," will be associated 

in the venture. 

Lesser, who will continue to serve as 

president of the Hollywood Museum until 

it becomes a reality two years hence, once 

filmed a series of features starring another 

great child star, Jackie Coogan, and later 

he made the original "Tarzan" featm-es, 

some of the later ones starring Johnny 

WeismuUer, as well as "Stage Door Canteen," 

"Oui- Town," "The Red House" and 

other notable pictures among his 117 productions. 

Lesser also discovered Jackie 

Cooper and Bobby Breen, child actors still 

active in theatricals. 

Sandy, an unspoiled youngster who is an 

expert on hawks and falcons, as well as 

fishing, is the son of actor Rusty Lane, who 

has appeared in many Hollywood features 

including "Spencer's Mountain" and the 

um-eleased "Youngblood Hawke," and Sara 

Anderson, who has appeared in TV and 

with her husband in "Mr. Roberts" in New 

York. 

Lesser came to New York Thui-sday (30) 

to attend a party in Sandy's honor at the 

Kodak Pavilion at the World's Fair. 

Continental Names Piatt 

General Sales Manager 

NEW YORK—Milton Piatt, acting general 

sales manager for Continental Distributing 

division of Walter Reade-Sterling 

since last April, has been named general 

sales head by Irving Wormser, president of 

Continental. Piatt has been with Continental 

for seven years, joining the company 

as western sales supervisor, then becoming 

an assistant to the general sales 

manager. 

Piatt started with RKO Pictures as a 

clerk in the home office and during his 26 

years with that company served as circuit 

sales head, chief of the roadshow department 

and assistant division manager, before 

coming to Continental. 

MGM 'Operation Crossbow' 

Starts Filming in London 

LONDON—Production has started at 

MOM'S London Studio on "Operation 

Cro.ssbow." a Carlo Ponti production starring 

Sophia Loren and George Peppard. 

with Trevor Howard. John Mills and Richard 

Johnson co-starred, being directed by 

Michael Anderson. Written by Douglas 

Home, brother of Sir Alexander Douglas 

Home, British Prime Minister, the drama 

is based on an actual case history from official 

Allied Intelligence files. 

Upon completion of London filming, the 

unit will move to Germany and Holland. 

Automation 

'Continued from preceding page) 

concerning automation must be understood 

by those who are directly concerned 

with the creation of motion pictures, who 

make documentary films and who conceive 

TV and radio programming. It is true 

that entertainment cannot preach—that is 

the surest way to lose an audience. 

"In 'Modern Times' Charlie Chaplin 

, 

looked at industrial civilization and saw 

the machine as the enemy of the hapless 

worker. Some of the problems he saw 30 

years ago are far greater today. There 

are increased conflicts between the efficiencies 

of machines and the nature of 

human needs. What he did not portray is 

the ijidispensable contribution that automation 

is able to make toward a more 

rewarding and pleasurable life. 

"Once the conflicts are understood, a 

solution is possible. And for understanding 

we must call upon our creative people 

— our artists, our writers, our actors, our 

producers and directors—to help disseminate 

the truth, without underestimating or 

evading the grave problems—to a wider 

and wider public." 

Automation—technology—makes motion 

pictures possible, but a machine can never 

make a film masterpiece, he pointed out. 

"The arts will never be automated." However, 

the theatre screen, by depicting the 

newest model car, the most modern appliances, 

creates demands which only increased 

automation can fully hope to satisfy. 

Television has also become a major 

force with increased recreation time and 

income, and television depends on film 

and tape which the motion picture industry 

supplies, he said. 

"Moreover, a whole series of technological 

developments is opening up. Before long, 

via the orbiting satellites, it will be commonplace 

for us to watch pictures formed 

originally half a world away. Color television 

is adding new realism to the medium 

while some form of subscription television 

may well become an important factor in 

the futui-e. In each of these areas, films 

wiU play an indispensable role. 

"In a future where for the first time man 

is able to rise above mean hard work, the 

rewards can be rich. All of us. working 

together, can make these rewards possible." 

MGM Scores 

Another 

Record Rental Week 

Hollywood — For the third week 

within a month, 3IG3I has recorded a 

weekly film rental gross in excess of 

$3,000,000. MGM president Robert H. 

O'Brien announced (hat for the week 

ended July 23 revenue from the exhibition 

of theatrical films in the domestic 

and international markets totaled 

more than 83.000,000. In the 40- 

year history of the company this figure 

has been reached only on two 

weeks prior to July, 1964. The unprecedented 

trend began with a $3,350,000 

film rental gross recorded for the first 

week of the month. Films contributing 

to this total with remarkable high 

grosses are: "The I'nsinkable Molly 

Brown," "The Night of the Iguana," 

"Viva Las Vesas." "How the West Was 

" 

Won. 'l-ooking for Love" and "Flipper's 

New Adventure." 

BOXOFFICE August 3. 1964

0. 

^m/^/r^rM/// 

Julie Andrews • Dick Van Dyke 

David Tomlinson • Glynis Johns 

Technicolor 

Screenplay by 

Music and Lyiics by 

. book; by 

RclfiuObiBUiNAVISTAOartutay'Co l 

01964 Wat Doner FMacun 

Wâtres ha\ I 

selected for "Home of Mary Poppins" prei 

QRAUMAN'S C 

RADIO CITY MUSIC HALL 

ST. FRANCIS 

STATE -LAKE 

LOEWS OHIO 

ADAMS 

MIDTOWN 

GARY 

MARTIN'S CINERAMA 

GUST 27 

SEPTEMBER 

OCTOBER 13th' 

OCTOBER 14th 

OCTOBER 15th 

OCTOBER 16th 

OCTOBER 21st 

OCTOBER 22nd 

OCTOBER 22nd

I 

Wbi. 

âm^^Mi 

Look to the name WALT DISNEY 

for the finest in family entertainment 

joyful! songful! dazzling! 

HILARIOUS/ enchanting! 

^^ 

OCTOBER 1964 

A Once-ln-Your-Llfetime Experi\ 

Is Yours To Rellvel 

MflPvPOPPfIVS 

JULIE ANDREWS-dickVAN DYKE. davidTOMLINSON-glynisJOHNS 

CO-SUBMNG RARSN MiTTMfW HSU »RIHUR REGINALD AND 

HERMIONE BADDELEY 

• 

DOIRICE GARBER 

• 

LANCHESTER- TREACHER • 

• 

OWEN ED 

WYNN 

Screenplay by Bill WALSH DON OaGRAOl -Basm on im -M.r, Poppms" books by P L IRAVERS • Coproducer BILL WALSH 

Oirecled by ROBERT STEVENSON • ReleasM by BUENA vista OlSIRlBUIlON CO INC • S196A Walt Disne, ProOuclions 

TECHNICOLOR 

1965 

FOR JANUARY— engagements in selected cities 

WALT DISNEY 

presents 

Starnng BURL IVES 

BEULAHBONDI -HARRY CAREY 

LUANA PATTEN- BOBBY DRISCOLL 

Screenplay by JOHN TUCKER BATTLE 

'^. 

Adaplation by MAURICE RAPE and TED SEARS'* 

from the Story by STERLING NORTH 

.,jj 

• 

'Wall Disney Productions TECHNI"-" 

Re released

ED 

TMAS 1964 

ALT DISNEYS HOLIDAY GIFT 

DF MIRTH AND MERRIMENT' 

LT DISNEY. 

It 

DETECnVES 

TECHNICOLOR' 

WALTER BRYAN 

SLEZAK- RUSSELL 

ROGER 

CINDY 

MOBLEY-CASSELL 

Screenplay by A J CAROTHERS 

Based on the novel by ERICH KASTNER 

Associate Producei PETER V HERALD 

Directed by PETER TEWKSBURY 

©1964 Wall Disnev Productions 

1 

AND ON THE SAME PERFECT PROGRAM 

Disney s "THE TATTOOED POLICE HORSE" 

R1965 

FEBRUARY 1965 

. + 

' 

A MOTION PICTURE THAT FILLS 

THE LAND. THE SKY. THE HEART! 

WALT DISNEY presents 

THOSE 

GALLOWAYS 

7i' 

•< 

/lORE 

H-FLYIN 

.ARITY 

i MERLIN 

INES! 

WALT 

DISNEY 

,,-, The 

o 

'" 

TECHNICOLOR' 

BRIAN KEITH • VERA MILES BRANDON de WILDE 

WALTER BRENNAN 

• 

WYNN 

Screenplay by LOUIS PELLETIER 

• 

Directed by NORMAN TOKAR ci964 Walt Disney Productions 

TOMMY LEON FRANK 

KIRK -ANNETTE- AMES- FAYLEN 

_. , Screenplay byTOM and HELEN AUGUST 

[j^^\ 

BasedonastorybyBILLWALSH 

*^ Co-producer RON MILLER • Directed by ROBERT STEVENSON 

©1964 Walt Disney Productions • TECHNICOLOR® 

JUNE 1965 

* 

WALT DISNEY MAGIC... 

TUNED TO LAUGHTER. 

ROMANCE AND SONG! 

AYLEYS 

)DUNIT 

PASSWORD 

\DVENTURE 

lEOW!" 

WALT DISNEY presents 

/j> 

* 

f/^ 

y 

' starring * ^^ 

f£ Hay ley Ml LLb... some other peop/e 

and one darn cat! 

Screenplay by THE GORDONS and BILL WALSH 

Based on the book 'The Undercover Caf by THE GORDONS 

WALTDISNKYS /I 

v 

- 

^ 

>4 

TECHNICOLOR 

With Melodies / 

• 

the Whole World 

Loves'. 

©Walt Oisnev Productions 

y 

^"

. . . Producer 

. . . Sam 

. . . Robert 

. . Producer-director 

. . Genesis 

^6Utf(MMd êfimt 

TEN NEW FILMS were charted to yo before 

the cameras during August; 

several on location in various parts of the 

globe. This compares with 12 in production 

during the previous month and 14 listed for 

start in August 1963. 

ALLIED ARTISTS 

Valley of the White Wolf. Western 

producer Lindsley Parsons returns to 

active production with the start of this film, 

which begins shooting on location in Oregon. 

Interiors are to be filmed here. Parsons, 

who was active for many years at 

Allied Artists, is making the feature under 

h's Unicorn Productions Banner. Linden 

Chiles, who just completed a starring role 

in Mirisch's "A Rage to Live." will star 

w?th Susan Seaforth and Denver Pyle a'so 

set for a starring part. 

AMERICAN INTERNATIONAL 

Pajama Party. This time producers 

James H. Nicholson and Samuel Z. Arkoff 

are filming what they consider the screen's 

first sc"ence-fiction mus'cal comedy, based 

on an original story and screenplay by 

Louis M. Heyward. It should have general 

appeal, for besides starring Tommy Kirk 

and Annette Punicello for the younger 

generation, there is an impressive group of 

o'd-timcrs costarring. William Bendix, Elsa 

Lanchester. Buster Keaton. Dorothy Lamour 

and Ben Lessy. The film, under Don 

Weis' direction, will be shot in color and 

Panavision. Anthony Carras will co-produce. 

COLUMBIA 

Synanon. Producer-director Richard 

Quinc is making a motion picture about the 

now well-publicized "Synanon House" in 

Santa Monica. This is the story of a selfless 

ex-alcoholic w-ho by devious ways and 

means deals with the drug addiction of 

others. He provides a home for them and 

tries to help them cure themselves. One of 

the strange parts of this "true" story is 

that the name was provided via someone's 

mispronunciation of what it was supposed 

to be. Sidney Poitier and Eartha Kitt are 

the stars signed to date. 

PARAMOUNT 

Bi.A( K Si'URS. First of the three pictures 

a year new contract, producer A. C. Lyles 

signed with the studio. Based on an original 

story by Lyles and Steve Fisher, who 

wrote the screenplay, the story is about 

Kansas in 1880. Lyles is currently seeking 

an actress who can play the leading role of 

a strong pioneer woman who can outdo 

the strongest male. Male parts will be a 

combination of new and veteran younger 

players. This will be a large-scale Technico'or-Techniscope 

feature. 

20th CENTURY-FOX 

Epitaph for an Enemy. Beginning where 

"The Longest Day" left off, this film will 

depict the American forces moving up the 

beach into occupied Prance. It will start 

• By SYD CASSYD 

shooting in Normandy: the opening scene a 

replica of the now famous closing scene of 

the other picture, and go on from there 

to our final victory of World War II. An 

international cast, headed by Cliff Robertson, 

Irina Demick, Red Buttons and Viennese 

actor, Oskar Werner have already 

been s'gned. Based on the novel by George 

Bar, Paul Graetz will produce and Robert 

i 

Parrish direct, Authenticated report from 

the studio claims that the picture "The 

Longest Day" made the most money of any 

"black-and-white" film ever shown i. 

MoRiTURi. Producer Aaron Rosenberg is 

currently making arrangements with the 

Navy for an old freighter to use in h*s 

filmization of this story of a German 

freighter with a very valuable rubber supply 

for the Japanese. An Allied agent is 

also on board ship and it is a question as 

to whether the Germans will be able to 

scuttle the ship before the Allies capture it 

intact. Author of the novel is Werner 

Lueddecke. who will also act as technical 

adviser. Most of the filming will be done 

off the Cata'ina Coast. Marlon Brando 

plays the Allied agent and Yul Brynner is 

his costar. Bernhard Wicki, who is also a 

top German actor, will direct. He directed 

the German sequences in "The Longest 

Day." 

UNIVERSAL 

The Favor. A comedy starring Rock 

Hudson. Leslie Caron and Charles Boyer. 

this Universal-Lankershim coproduction is 

based on an original screenplay by Stanley 

Shapiro and Nate Monaster. To be proriuced 

by Shapiro and directed by Michael 

Gordon with Robert Arthur as executive 

producer, it is the story of a Frenchman 

who asks a young American to do him a 

great favor and romance his daughter, w-ho 

has come to America and has been too busy 

with her career as a psychiatrist to have 

time for love. 

Fields of Honor. Th's forthcoming 

James Stewart starrer will have Rosemary 

Forsythe. a 21-year-old New York actress 

who has been secretly under contract to 

Universal for the last year, making her film 

debut as Stewart's daughter. The original 

screenplay by James Lee Barrett, which 

Andrew V. McLaglen will direct and Robert 

Arthur produce, tells the story of a Virg'nâ 

farmer and his family of six sons and 

one daughter who try to ignore the fact 

that the Civil War is being fought. 

INDEPENDENTS 

The Human Dui'licatoks. Woolner Bros. 

P ctures. who release through their own 

company, arc making this science-fiction 

story about the threat to earth people presented 

by the appearance of outer-spacers. 

ten to 1.5 years hence. Arthur Pierce wrote 

the script and starred are George Nader. 

Richard Alien, Barbara Nichols and other 

well-know-n performers. Direction is by 

Hugo Grimaldi. 

The Streams Whereof. Richard Einfeld's 

U S. -financed feature is being made 

in Tel Aviv and the local countryside of 

Israel. It is an Israeli government-approved 

fi'm. which means tax benefits for 

the production. The story is about the pioneer 

youth of Israel and their struggles for 

survival. It was written by Alex Maimon. 

Einfeld, whose background includes TV 

filming, legitimate theatre work, locally, 

and film editing, is making his debut as a 

motion picture producer-director with this 

film. 

A remake of the George and Ira Gershwin 

musical "Girl Crazy" is being planned 

by producer Sam Katzman. The original 

starred Judy Garland and Mickey Rooney 

and was made in 1943 for MGM. Katzman 

is near a final deal for George Hamilton to 

play the Rooney role in a completely revamped 

edition of the musical, which will 

retain the Gershwin songs but undergo a 

modernization of the story. Robert Kent 

is scripting for the end of the year start. 

Herman Cohen has added two 

more pictures to his new production schedule; 

a science-fiction combination program 

titled "Bride of the Moon " 

and 

"Beast From Mars." which will go into 

production as soon as he completes 

"Blanket Party." currently pencilled in for 

a September 1 start. "Moon" will be shot 

in Techniscope and color and "Mars" in 

black-and-white 

. Productions 

has acquired an original western yarn. 

"The Wind Maria," by Alexander Raine. as 

a starring vehicle for Schuyler Hayden. 

The actor is being introduced in Genesis' 

feature "My Soul Runs Naked" . . . Samuel 

Goldwyn jr. has purchased "The Binge," 

an original story by George Garrett, and 

has assigned writer to screenplay. This 

property joins "The Red Boned Woman" 

and "April Morning" on the producerdirector's 

1965 slate. Goldwyn's first directorial 

effort, "The Young Lovers," will 

be released this fall by MGM . . . Quinn 

Martin, whose QM Productions produces 

"The Pugit've," and star David Janssen 

announced that they will coproduce a motion 

picture titled "The Sport." This is an 

original comedy by Martin dealing with 

the effect a sports car can have on the life 

of an introverted man. They plan to start 

production in March. 

Gottfried Reinhardt planed to New York 

for conferences with Paramount executives 

prior to going to England and Munich in 

preparation of "A Gift From Heaven" to 

star Alec Guinness for Paramount. The 

producer-director will meet with Guinness, 

who is starring on Broadway in "Dylan", 

Weston, coproducer of "One Po-' 

tato. Two Potato." has formed Rosa Pro-j 

ductions to make features and television! 

films. He continues as a principal in 

Bawalco Picture Production, which made 

"Potato " Allen Aurthur was 

signed to write additional material on a 

script by Zckial Marko for "Scratch a 

Thief." the Jacques Bar production which' 

will star Alain Delon in his first Holly 

wood film. Produced by Cipra in associa 

t on with Ralph Nelson and Fred Engel 

for MGM. the picture will also star Ann- 

Margret . Paul Landres 

has purchased "Tlie Wide Land," an un-l 

publi-shed novel by Carter Gaines, marking, 

the third property purchased for future 

feature filming in the past 30 days. 

Landres' story library will be the foundation 

for his own independent production sale to 

studios. 

10 BOXOFFICE August 3. 1964

yôre Booths Reserved 

TOA-NAC Show 

ICAGO—Spiro J. Papas. 1964 oxhibit 

man for the National Ass'n of Con- 

)naiics, said growing interest in the 

coming Motion Picture & Concessions 

stries Tradcshow in conjunction with 

'heatre Owners of America convention 

held September 28-October 1 at the 

ad Hilton Hotel, Chicago, is very much 

idence. He announced that 12 more 

IS have been reserved, with many res 

coming from new companies ex- 

,ng for the first time and introducing 

advances in food preparation equipconcession 

products and services and 

, 

m picture theatre equipment, 

long the latest additions to the tradeare 

such companies as: Bonomo 

ly division. Gold Medal Candy Corp.. 

klyn: Bristol Electronics. Inc.. River- 

New York; Canada Dry Corp.. New 

City: Drive-In Theatre Mfg. Co., Edsville. 

Kas.: P & F Laboratories. Chi- 

Griggs Equipment. Inc., Belton. 

s; Heywood-Wakefield Co., Menomi- 

Mich.; Jet Spray Cooler. Inc., Wali, 

Mass.. and Pronto Pood Corp., Chi- 

lliom A. Seiter Dies 

5LLYWOOD—William A. Seiter, 72. 

of the most noted of motion picture 

television directors, died July 26 at his 

e in Beverly Hills, of a heart attack, 

vas married to former actress Marian 

n. Funeral services are pending. Sur- 

:s are his wife, son and daughter. 

'Unprecedented' Tradeshow Promised 

At National Allied Convention 

DETROIT—Nineteen sixty-four, a boom 

year of new theatre construction and upgrading, 

will bring the motion picture industry's 

greatest equipment tradeshow. 

Requests for display space at the combined 

35th annual National Allied convention 

and Theatre Equipment and Supply 

Manufacturers Ass'n show here October 

19-22 are unprecedented in number and 

variety, according to Merlin Lewis, executive 

secretary of TESMA. 

"There is a realization by the manufacturers 

and suppliers that most of the theatre 

owners in the U.S. who are in the 

market for new theatre and concession 

equipment are planning to attend the convention 

and Theatre Equipment and Supply 

said. "The tradeshow represents the most 

economical, efficient and convenient 

means for the makers and suppliers to make 

contact with the potential pmxhasers." 

As a result, there will be innovations this 

year recognizing the importance of the 

exhibit. 

The first day of the exhibition, Monday. 

October 19. will be Dealers Day. 

Lewis reported, when only theatre equipment 

dealers and theatre projectionists 

will be admitted to the exhibit area so they 

may be briefed by exhibiting manufacturers 

and suppliers on the merits of the 

equipment. This also will enable the manufacturers 

and dealers to work out distribution 

arrangements without interruption. 

"The dealers will then be in a better 

, 

position to assist the manufacturers and 

suppliers In demonstrating and selling 

equipment to the theatre owners during 

the next three afternoons of the tradeshow." 

Lewis pointed out. "On Monday, 

while the dealers are in the Exhibition 

Hall at the Sheraton-Cadillac Hotel, the 

theatre owners will be taken on a conducted 

bus tour to see new drlvc-lii concession 

buildings and theatre construction 

remodeling projects and the very latest 

equipment Installations. 

"The convention and tradeshow are being 

programmed as a single project in 

order to complement one another. All convention 

.sessions will be held in the morning, 

during which time the Exhibition 

Hall will not be open. All afternoon activities 

will be scheduled exclusively In the 

Exhibition Hall." 

A partial list of the manufacturers and 

suppliers of theatre and conce.ssion equipment 

who have already contracted for and 

been assigned exhibit space in the 1964 

tradeshow follows: 

Adicr Silhouette Letter Co., Alcxondcr Smith, Inc 

Artiericon Sooting Co, C S. Ashcroft Mfg. Co. Bollontyne 

Instruments & Electronics, Inc. Bousch & 

Lomb, Bcvelite Corp., Costleberry's Food Co.. Century 

Projector Corp., Chemstrond, Cinesound Service Corp.. 

the Coco-Colo Co.. Dnvc-ln Theatre Mfg Co., Eprod, 

Inc.. General Precision Lotwrotory, Inc . 

General Reg- 

ister Corp Hol'n One Donut Co., Ideal Scoting Co. 

. 

Irwin Seating Co.. Kollmorgen Optical Corp Lawrence 

Co.. Milstein and Brown. Notionol Thcolrc Supply Co . 

North American Philips Co, Pepsi-Colo Co., Poblocki 

& Sons, Rom Meter. Inc., Safeguard Rubber Products 

Co., Selby Industries, Spatz Paint Industries, Strong 

Electric Corp., Thermolator Corp., Union Corbide Corp., 

Walker American Corp. 

[HIS AD 

She had everything a rich woman 

could want—everything 

but her lover's death. 

irm 

nop 'EM 

RNDSEll'EM! 

BeRGMaNsfflNN 

"THeWT" 

^ 

IRINADEMICK PAOLO SIOPPA JULIENÔEROOEs 

NTHONYQUINN BERNHAROWICKI BENBARZMAN 

CINEMASCOPE 

One in a series of provocative ads 

for 20th's big September release! 

iOFFICE August 3, 1964 

11

' 

|| 

Allied Artists Seminars 

With Exhibitors Pay Off 

Shown above with the display of Carroll Baker at the advertising and promotion 

seminar conducted by Allied Artists in Chicago are, left to right: Harry 

Mintz. Stanley Warner Circuit, Milwaukee; Budd Shulberg, Stanley Warner Circuit, 

Pittsburgh; Ed Sequin, Balaban & Katz, Chicago; Jack Goldstein, AA's 

national director of advertising and publicity; Ev Seibel, Minneapolis Amusement 

Co., Minneapolis; Dave Knight, Tri- States Theatres, Des Moines; M. B. Smith, 

Commonwealth Theatres, Kansas City. 

NEW YORK—Allied Artists' new approach 

in contacting circuit heads and exhibitors 

across the country to learn their 

approach and contribute their thinking to 

the company's advertising and promotion 

campaigns on important films "has been 

exceptionally successful and productive," 

according to Jack Goldstein, AA's national 

director of advertising and publicity. Goldstein 

headed up meetings and seminars 

held in New York. Chicago. Dallas and Los 

Angeles with theatre circuit heads and advertising-publicity 

directors during July in 

advance of "Station Six—Sahara." which 

AA will release late in August and September. 

The fact that the exhibitors attending 

the sessions had not previously booked the 

Carroll Baker starring film added -sales 

impetus to the meetings, Goldstein feels, 

for, in addition to being able to express 

their views on the film's advertising-promotion 

approach, they viewed "Station Six- 

Sahara" and personally met with AA sales 

heads, Ernest Sands, general sales manager; 

Nat Nathanson, assistant general 

sales head, and Harold Wirthwein, western 

division sales manager. AA branch managers 

from each territory also attended 

their respective seminars. 

Over 4,000 theatres and drlve-lns in the 

U.S. were represented at the "Station Six" 

meetings, including advertising and publicity 

heads from RKO Theatres, Loew's 

and Stanley Warner in New York: representatives 

from Fort Worth, Oklahoma 

City, Atlanta, Charlotte, Jacksonville. 

Memphis, Houston and San Antonio in 

Dallas; exhibitors from Cleveland, Detroit, 

Pittsburgh, Milwaukee, Minneapolis, Des 

Moines and Kansas City in Chicago and by 

practically every major theatre circuit from 

nearby cities and states at the Los Angeles 

meet. 

As Goldstein did with AA's May release, 

"The Thin Red Line," he was able to incorporate 

some of the exhibitors' ideas into 

the "Station Six" merchandising campaign. 

Each exhibitor received a "Station Six" kit 

containing stills of Carroll Baker and the 

picture, feature stories and a copy of the 

calendar with a striking line drawing of 

Miss Baker in a sexy, provocative pose by 

the famed artist Prank McCarthy. AA's 

campaign on Miss Baker, following so 

closely on her Embassy-Paramount picture 

"The Carpetbaggers," is centered on 

her becoming the screen's newest blonde 

sex symbol. 

The topics discussed by AA and the exhibitors 

included accessories, trailers, radio 

and TV spots, lobby displays and other 

Carroll Baker promotional aids. Examples 

of the latter, inspired by exhibitor interest, 

are special "sex-sell" Carroll Baker TV 

trailers for use after 10 p.m. only. Exhibitors 

generally agreed to run a special newsreel 

clip insert of the "Station Six-Sahara" 

one-night premiere staged in Las Vegas 

last week, which was attended by Miss 

Baker wearing an Oleg Cassini tran-sparent 

gown, which caused a sensation. The newsreel 

film is also being made available in 

16mm for local TV, at the request of 

exhibitors. 

The premiere was "the latest and earliest 

in movie history—starting at 2:30 a.m.," 

Goldstein quipped. 

Technicolor 6-Months 

Earnings Set Record 

NEW YORK—Earnings of Technicolor, 

Inc., for the first six months of 1964 were 

a record $2,137,015, or 71 cents per share 

on 2.997,688 shares outstanding, as compared 

to $1,971,204, or 67 cents per share 

on 2,928.954 shares, for the same period 

of 1963, according to Patrick Frawley, 

chairman of the board and chief executive 

officer. Record consolidated net sales for 

this 26-week period in 1964 w-ere $47,061.. 

for the 

same period in 1963. 

Frawley also announced 

I 

payment of 

regular quarterly cash dividend of 12î 

( 

a 

cents per share, which was payable July 

29, on shares of record at the close of business 

July 8, this dividend for the third 

quarter of 1964 being the fourth consecutive 

quarterly cash dividend declared 

by the board of directors in accordance 

with the dividend policy adopted by the 

board in September 1963. 

"The major portion of the increase for 

the first six months of this year is due :' 

to a substantial increase in sales and earnings 

of the consumer photographic di- i 

vision. During 1963, a new trend was 

started in this division and we are pleased 

that it continues to accelerate," Frawley 

said. He mentioned that Technicolor is introducing 

a new 8mm movie camera which I 

will be a companion item for the Technicolor 

8mm instant movie cartridge projector. 

Technicolor is "looking forward to continued 

improvement in operations and 

earnings in all divisions during the re- ' 

mainder of 1964," Frawley said. 

Eastman Kodak Registers 

Record Sales, Earnings 

ROCHESTER — Eastman 

Kodak sixmonth 

sales and earnings this year set a 

• 

record, according to a joint statement by 

Albert K. Chapman, board chairman, and 

William S. Vaughn, president. The second 

quarter set a similar record. 

Consolidated sales for the 24 weeks 

ended June 14 amounted to $522,042,217,' 

up about nine per cent over the 1963 figure. 

Net earnings were $69,981,280. up almost 19, 

per cent, equal to $1.73 per share of com-' 

mon compared with $1.45 for the sixj 

months in 1963. 

Second-quarter sales were $278,995.610. 

up almost eight per cent, and net earnings, 

were $40,404,355, or $1 a share, up about; 

15 per cent. 

Cash dividends of $1.10 on the conunon; 

stock were declared during the first half 

and a five per cent stock dividend was also 

paid February 10. 

Wometco Dividend 

MIAMI—The Wometco Enterprises, Inc. 

board of directors has declared a regular 

quarterly dividend of 14 cents per share 

on the company's Class A common stock 

A regular quarterly dividend of 5 cents per 

share was voted for the Class B stock. 

These dividends will be paid on September 

15 to stockholders of record as of September 

1. Earlier this month Wometco announced 

that earnings per share for the 

24 weeks ending June 13 were 80 cents as 

against 60 cents last year, an increase of 

33 per cent over the same period in 1963 

12 BOXOFFICE :: August 3. IW

les Has Eight Films 

r Late 1964 Release 

SW YORK—Times Film, which has aly 

released the documentary feature, 

> Grand Olympics," in color, and 

chomania" in 1964. has eifjht other 

ires, made in England. Brazil. Prance. 

and Greece, ready for release during 

latter part of the year, according to 

ig Sochin. vice-president and general 

manager. 

le pictures are "Eva, the Devil's Wo- 

" 

made in England with Stanley Ba- 

Jeanne Moreau and Virna Lisi starred: 

Greatest Train Robbery" and "Pretty 

Wicked," both made in Brazil and 

ed into English: "Highway Pickup." 

ng Robert Hos.sein and Jean Sorel. 

?'lesh and Blood." starring Robert Hos- 

Anouk Aimee and Renato Salvatore. 

"Queen of Striptease." starring Dany 

and Darry Cowl, all made in France 

dubbed into English: "The Myth." 

! in Italy w'ith Lisa Gastoni and Norma 

ell. and "The Red Lanterns." filmed 

:'eece with Georges Foundas and Jenlarezi. 

the latter two titled pictures, 

lies Film's 1963 releases were headed 

" 

klondo Cane. the Gualtiero Jacopetti 

Tientary featm-e in color, and included 

an Hellcat." made in Tahiti, and "Vio- 

Paradise," a Japanese documentary. 

ma Vista Rerelease 

for 12 Cartoons 

:W YORK—Buena Vista will rese 

12 single-reel Technicolor cartoons. 

i month, into 1965; three live-action 

rettes timed from 22 to 48 minutes 

a 48-minute short subject, "The 

loed Police Horse," Hearing the end of 

iction. 

e cartoons are "R 'Coon Dawg," "The 

Nineties." "Baggage Buster," "How 

; a Detective." "Father's Lion." "Pri- 

Pluto." "Canine Casanova," "Donald's 

e," "Sleepytime Donald." "Donald's 

uin." "Bellboy Donald" and "Little 

atha." 

featurettes are "Arizona Sheepdog." 

e 

ver Valley" and "Golden Horseshoe 

w," starring Annette. 

bossy Acquires Rights 

Jalor N.Y.-Made Film 

lEW YORK—Joseph E. Levine's Em- 

Pictures has acquired worldwide dis- 

;ion rights to "Santa Claus Conquers 

lartians," a Jalor production now helmed 

in New York by Paul Jacobson. 

lent of Jalor and a TV executive, at 

Vlichael Myerberg Studios on Long 

1 Embassy plans a Christmas release 

le science-fiction film. 

; Eastman Color production is being 

;ed by Nicholas Webster, who made 

" 

e Are the Days in 1963, and the cast 

mposed of New York stage and TV 

Shawn in Universal Film 

LLYWOOD—Dick Shawn. cuiTently 

ng in the Broadway musical. "A 

V Thing Happened on the Way to the 

n," will leave the show this week for 

if the leading roles in "The Favor," 

Tsal-Lankershim production starring 

Hudson, Leslie Caron and Charles 

For Wider Green Sheet Distribution, 

Exhibitor 'Statements of Principle 

Magna Appoints Emerson 

Sales Vice-President 

NEW YORK— Joe Emerson has been appointed 

vice-president In charge of sale* 

for Magna Pictures 

by Marshall Nalfy. 

_^^^l^^ 

"^^^R^B 

president. Emerson Is 

well known as a film 

distributor in Los Angeles 

and San Pran- 

^— ^^^H Cisco and has rcpre- 

' -^^^ sented RKO. DCA 

and Valiant. Recently, 

he was an independent 

distributor, 

heading Emerson 

Film Enterprises. 

Joe Emerson Naify said the appointment 

was further 

evidence of an increased Magna program 

of production and national distribution. 

Total of 12 Personalities 

On Tour for 'Interns' 

NEW YORK—Two more stars of "The 

NEW Interns" have been sent by Columbia 

on a round of key-city appearances 

and interview's. Michael Callan and Greg 

Morris started a ten-city tour in Chicago 

on July 25. with Minneapolis. Detroit, Cincinnati, 

Pittsburgh, Boston, New York, 

Philadelphia and Cleveland on their 

schedule. 

Robert S. Ferguson, ad-publicity and exploitation 

vice-president for Columbia, 

pointed out the Callan-Morris tour rounds 

out "one of the most ambitious programs 

ever to bring live talent to the doorstep of 

the American moviegoers." bringing to 12 

the number of personalities who have made 

stage appearances, met press, radio and 

TV folk and other segments of the public 

in behalf of the film. They are Dean 

Jones. Kay Stevens. Inger Stevens. Telly 

Savalas. George Segal. Barbara Eden. 

Stefanie Powers and Dawn Wells. 

In addition, producer Robert Cohn and 

director John Rich participated in the 

tours. 

MINNEAPOLIS— Emphasizing the value 

of wider distribution of The Green Sheet 

and of information about Hollywood, Ray 

Vanderhaar, president of North Central Allied, 

In a recent bulletin. suKge.sted that 

exhibitors also issue "statements of principle" 

through news media and In theatre 

lobbies. Vanderhaar a.sserted that 

every controversy concerning a motion picture 

adds "fuel to the demands for motion 

picture censorship and rigid control 

of the industry." 

Vanderhaar said that a "statement of 

principle would emphasize the " 

exhibitor's 

place in his community and recommended 

the following such statement: 

"As a motion picture exhibitor. I embrace 

the following statement of principles 

and govern the selection of films shown 

in this theatre by It: 

"1. Although concerned primarily with 

the entertainment facet of motion pictures. 

I accept the fact that the media crosses 

over into the communications area, and 

in serving a diversified community, assume 

the obligation to serve all its people by 

bringing to this screen a wide variety of 

filmed ideas. 

"2. In considering the various segments 

of this community. I shall give priority to 

children by catering to their interests during 

periods of heavy child patronage. 

"3. In my efforts to avoid placing undue 

hardship on any group of individuals in 

this community, I shall at all times endeavor 

to precede or follow an "adult" or 

"controversial" film with a motion picture 

suitable for general patronage. 

"4. Serving fairly the recreational needs 

of a diversified community places upon 

me the obligation to make, or at least have, 

available at all times information about 

individual motion pictures, enabling patrons 

to make intelligent selections. The 

Green Sheet carrying reviews and ratings 

by the Film Estimate Board of national 

oranizations. I accept as a fair concensus 

of opinion and shall base released information 

upon it. 

"5. As a motion picture exhibitor I am 

dependent for my livelihood upon returns 

from my capital investment risk. It is essential, 

therefore, that I also take into consideration 

boxoffice appeal in booking 

films for this theatre." 

A Cincinnati jobber holds up his profits 

tvith Mason Candies. His floor slants and 

he props up his shelves with empty Mason 

Candy cartons. That's known as strong 

packaging. 

FFICE August 3. 1964 13

BOXOFFICE 

BAROMETER 

This chart records the performance of current attractions in the opening week of tfieir first runs ii 

the 20 key cities checked. Pictures with fewer thon five engagements are not listed. As new runs 

in 

ore reported, ratings are added and overages revised. Computation is in terms of percentage 

relation to rormol grosses as determined by the theatre managers. With 100 per cent as "normal," 

the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.) 

Advance to the Hear (MGM)

1 of 

. owner 

Y.-N.J. Allied Will 

nvene This Week 

[AMESHA, NY.—The vanfûaid of an 

lipated record number of New York 

e and New Jersey Allied members 

icled into this lower CatskiUs lakeside 

•t over the weekend for the joint con- 

Ion Monday through Thursday i3-6i 

-le two Allied States associations. 

Ivance registrations, as reported by 

ey J. Cohen, at his Buffalo office, and 

ard Herman, from New Jersey, in- 

A!d an attendance of more than 600. 

°1 Gold, general sales manager, was 

and at the Concord Hotel, convention 

[quarters, Sunday greeting exhibitors 

le National Screen Service hospitality 

on the main floor. NSS will dispense 

itality daily till 7:30 p.m. 

)nday was given to registrations mostly. 

; night a premiere of a new feature 

scheduled with all the frills, 

lesday, the New York and New Jersey 

! will hold separate meetings and elect 

ers. 

3 p.m., with Sidney J. Cohen, presiof 

the New York Allied unit, presiding 

joint meeting. National Allied presi- 

Jack Armstrong is on schedule to 

k on trade practices and discuss the 

osed merger with other exhibitor orzations. 

Progress on the subsidy plan 

a code of ethics also will be discussed. 

NSS will explain his company's 

iwmanship giant Cinemotion." 

ednesday morning, the annual golf 

nament. At 3 p.m., Howard Herman 

ig as chairman, a seminar on censorwill 

be led by Felix Bilgrey, who is 

ably the most informed attorney on 

subject. Milt London, National Allied 

;tor, will speak on progress on a nail 

level of the 16mm problem. London 

will take part in the censorship 

ission. 

lursday—closing conferences and enlinment 

events. 

pamichael to Supervise 

)umas Construction 

LVER SPRING, MD. — John G. 

imas, president of the 50-theatre 

imas circuit, has named Michael 

imichael vice-president in charge of 

tre construction, development, and imements. 

Papamichael will supervise 

building and development of new the- 

5 as well as the physical aspects of the 

ent theatres. Currently, Papamichael 

lordinating his efforts with Broumas in 

r to open the growing chain's two newidditions. 

the 900-seat Barricks Road 

itre and the 900-seat Plaza Theatre in 

Chester, Va. 

•oumas also named James S. Lipsner 

:tor of advertising and publicity for 

Unas Theatres, Inc. Lipsner, formerly 

Vanguard Productions, will closely conate 

his efforts with Broumas to see 

each attraction and each theatre will 

ive individual attention. 

New Screen 

italls 

3DENSBURGH. N.Y. — A new wide- 

;n has been installed by Joseph Anand 

operator, at the C-Way 

e-In, three miles west of town on the 

ensburg-Morritow^n road. The airer ali 

featuring a new playground. 

Film Festivals All Over New York; 

Chaplin, Shakespeare, Garbo, Etc. 

NEW YORK— 'New York I.s a Summer 

Pistival," proclaim signs posted around 

Manhattan for the past few summers to 

persuade native New Yorkers and the summer 

visitors that the city is filled with 

amuscn:.nts and attractions during the 

warm months. 

However, the summer of 1964 promises to 

be the year of film festivals. During June 

and July no less than six such festivals 

featuring Shakespearean pictures in honor 

of the Bards 400th birthday. MGM operettas. 

Greta Garbo starring films and 

French film classics—have Joined the 

Charlie Chaplin Film Festival, which 

opened at the Plaza Theatre, one of Manhattans 

leading art .spots, late in 1963 and 

is still going strong in its 34th week, with 

the rarely-shown "Monsieur Verdoux" 

which received a rave review in the 

New York Times and long waiting lines 

nightly. Chaplin's "Limelight" is still to 

come, probably late in August. 

The Shakespeare festival started a fiveweek 

engagement at the Normandie Theatre 

on 57th Street May 15 and, after playing 

Laurence Olivier's "Hamlet" lalso current 

on the Broadway stage starring Richard 

Burton I, his "Henry V" and "Richard 

III," as well as MGM's "Romeo and Juliet 

and "Julius Caesar," the festival was extended 

four more weeks with "Othello," 

starring Orson Welles; "As You Like It." 

an early Olivier film, a return run for 

"Henry V" and, finally, "A Midsummer 

Night's Dream." the Warner picture starring 

James Cagney. Joe E. Brown. Mickey 

Rooney and Olivia de Havilland. All were 

attracting student and teacher groups, as 

well as general audiences. 

The MGM Operetta Festival, consisting 

of 12 features from this company's c'assic 

features. Including Lerner and Loew's 

Brigadoon. Naughty Marietta. Sweethearts. 

Rose Marie. The Firefly. The Student 

Prince. The Girl of the Golden West. Maytime. 

The Merry Widow and Bittersweet, 

opened at the Walter Reade-Sterling 34th 

Street East Theatre for three w-eeks ending 

June 30th. but was extended through 

mid-July. 

The Greta Garbo Film Festival opened 

June 17 at another Reade-Sterling firstrun 

theatre, the Coronet, with Ninotchka. 

thou Camllli-. Anuu Chn.stie. Mata Hari, 

Anna Karenina. Queen Christina and 

Susan Lenox, mo.st of these already shown 

on telcvls'on. However. Garbo fans. Including 

many teenagers who never saw the 

great .siar In her heyday, which ended In 

1911 with "Two-Faced Woman." want to 

.sec her on the large-.scrccn. So. MGM is 

not renewing Its TV contracts for the 

Garbo films and Is planning similar Garbo 

Film Festivals In other U.S. key cities In 

the future. 

The most recent film festival, Thomas 

Brandon's Festival of French Classics, 

opened at the 55th Street Playhouse July 

3 with "Carnival In Flanders." by 

Jacques Feyder and Rene Clalr"s '"Under 

the Roofs of Paris."' Two Marcel Came 

films. "Bizarre. Bizarre"" and '"The Devil's 

Envoys" opened July 10. and the festival 

win continue into late August with a tribute 

to Jean Cocteau. the Rene Clair 

satires and two recently discovered classics 

of Jean Renoir to be shown later. Brandon 

has also planned a festival of Japanese 

films but. with the Toho Theatre showing 

recent Japanese pictures, this has been 

postponed. 

Still another festival, a Walt Disney 

True-Life Adventure Festival opened at 

the Trans-Lux 52nd Street Theatre for six 

weeks July 21 with The Living Desert. Bear 

Country and Ben and Me and will be followed 

by White Wilderness. Prowlers of 

the Everglades and Paul Bunyan July 28 

through August 3. Four other all-Disney 

programs will play until August 31. 

After the Shakespeare Film Festival and 

the MGM Operetta Festival closed their 

runs at the Normandie and 34th Street East 

Theatres in mid-July, the Normandie 

opened a series of double-bills of famed 

picture musicals. Including "Oklahoma!" 

"South Pacific" and "Carousel." all 

Rodgers and Hammerstein efforts distributed 

by 20th Century-Fox. coupled with 

such MGM musicals as "Seven Brides for 

Seven Brothers" and "An American In 

Paris." these programs scheduled to run 

into August. 

In September, the second New York Film 

Festival will open at Philharmonic Hall to 

make 1964 a truly "All-Festival" year in the 

New York area. 

CELEBR.ATE AIP'S lOTH YEAR—The above were phiitoRraphed at 

a recent 

American International 10th Year celebration in New York. I^ft to right: 

Samuel Z. Arkoff, .AIF executive vice-president: Mrs. James Carreras: Carreras. 

managing director of Hammer Films: Jack Goodlattc, managing director of Associated 

British Cinemas, Ltd.; Mrs. Arkoff and James H. Nicholson, AIP president. 

OFFICE August 3, 1964 E-1

, 

'. 

Para 

Shriners Crowd B'way First Runs; 

Another Record Week for 'Molly' 

NEW YORK—With thousands of Shnn- breaking week, its second, at the Coronet 

ers in New York on their annual visit, the Theatre, followed by "Nothing But the 

Times Square area was crowded every eve- Best,' very strong in its second week at 

ning and business boomed at many of the Cinema I. Also continumg to fme busi- 

, 

first ruiis particularly the Radio City ness were "That Man From Rio." in its 

Music Hall, which apparently no visiting seventh week at the Pans; "Los Tarantos. 

Shriner failed to attend, with the result in its foui-th week at Cinema II. and "The 

that the record-breaking opening week of Servant." in its 19th week at the Little 

"The Unsinkable Molly Brown" was Carnegie. 

equalled in the sensational second week. "One Potato. Two Potato." independent- 

Long waiting lines outside the theatre con- ly-made U.S. film, was the sole opening in 

tinued into the third week, starting July New York the last week in July. 

29 and the picture is certain to continue (Average is loo) 

intn T^/-\ Cinema II Los Torontos (Sigma III) 4th wk 1/5 

very big in its first week at the KKO coronet— Seduced and Abandoned (Cont'l), 2nd wk 210 

Palace as well as many of the long-run- Cntenon—what a Way to Go! (20th-Fox), llthwk. 150 

. ^ , ... ,..v,i„i, ji DeMille—The Fall ot the Romon Empire (Para), 

ning pictures. Among those which did g,^ ^^|^ 1 30 

better than preceding weeks were "A Shot Killers 

, 

Embassy—The (Umv). 2nd wk 135 

in the Dark." in its fifth big at the ITh^L^J-t^ToZI?::: ,Can?l), T^ 1. ; ; ; ;r35 

Astor and the Trans-Lux East: "What a Fme Arts—Good Neighbor Som ICol) 175 

week 

Way to Go!" in its 11th week at the Cri- '"TT^^^rJe" '^".'. """ .'^°" "'.''.'"'. .*."."' 

iso 

terion and the east side Sutton, and "How Lincoln Art—Cartouche (Embassy) 185 

' ' 

the west was Won," 

"' 

still strong in its 

[::i^:.,''''irnr-J^ctlZ°Voî7'?z!^^^^^^^^ 

sixth week of Showcase at the Forum. 5th wk. of two-o-day 1 60 

Also continuing to fine returns was "The Loew^s state—Becket (Para), 20th wk. of two-o- 

^^^ 

Carpetbaggers," in its fourth week at the Locw s Tower East— Yesterday, todoyond 

Paramount on Broadway, although it was 

muT""""*- MafiosT'(Zen't^h)*'4th wk lio 

down slightly at the Festival on 57th Nrmandie— Musicol Film Festival 

[]25 

ofrppf Paramount The Carpetbaggers (Paro), 4th wk. .145 

. 

ZZ \^ , ^ , , ..-.. Pans—Thot Man From Rio (UA-Lopert). 7th wk. .175 

Plaza— Chaplin Film Festival (SRi, 34th wk 175 

Radio Cty Music Hall—The Unsinkable Molly 

2nd wk. ...... 

Of the four two-a-day pictures. 

Mad, Mad, Mad, Mad World" was 

It S a 

better 

. ., «î.i_ 1 4. Brown (MGM), plus 

than preceding weeks in its 36th week at R,alto— Sweet Ecstasy 

stage show, 

(Audubon) 

250 

185 

the Warner Cinerama but both "Becket." (20th-Fox) Rivoi—Cieopatro 59th wk. of twoin 

its 20th week at Loew's State, and "Cir- RKo'^Paâce—Mamie (UniV)- Never Put It in 

cus World." in its fifth week at Loew's Writing (aa) 

i so 

Pinpt-nmn wprp rinwn sliehtlv as was Sutton—What a Way to Go! (20th-Fox), 1 1th wk. 130 

cmeiama, were aown sugntiy, as was 

3^,^, 5,^^^, East—Tom jones (UA-Lopert), 2nd wk. 125 

"Cleopatra," in its 59th week at the RiVOli. Xoho-The insect Woman (loho), 4th wk 135 

Tu., « ,,,. T ii>nni.^ A ».t Un^ n fiy^r-. «>-»/i».,iY-,rT Trons-Lux East A Shot in the Dark (UA). 5th wk. 150 

The new Lincoln Ait had a fine opening jrans-Lux 52nd St— Disney True Life Adventure 

week with "Cartouche" but the leader in Festival 1 75 

thp pvt hr)ii

' 

I 

make 

^ROADWAy 

fNITED ARTISTS executives on the 

move the end of July included Albeit 

laubinger. central division manager, who 

ent to St. Louis for meetings with exhiblirs 

Tuesda.v, July 28. and then spent 

'cdncsday and Thursday. July 29. 30 in 

leve'and for similar meetings: Carl 

Ison. western divi.sion manager, who is 

>ck from meetings in San Francisco with 

•anch manager Ralph Clark and his staff: 

jgene Jacobs, southern division head, 

ho returned from meetings in Jack.son- 

Ue with branch manager Byron Adams 

id his staff, and Eugene Tunick. who is 

ick from Philadelphia after meetings with 

le branch office staff and leading circuit 

;ads. 

Harold Rand, Embassy Pictures' director 

world publicity, went to Los Angeles for 

est coast meetings with Joseph E. Lene. 

Sidney Miller, who has been 

* ' " 

i;ned by MGM to direct the Sam Katzman 

oduction. "Watusi-Go-Go." in August, 

pw to the coast to confer on casting while 

)shua Logan, who has been signed by 

:GM to direct "Don't Rock the Boat." 

hich will be produced by Martin Ranso- 

)ff. also headed Hollywood-ward for pre- 

Tiinary discussions before shooting bens 

in 1965. * * * Rosemary Forsythe. the 

ew York actress-model who has been set 

her film debut in "Fields of 

onor" for Universal, left for the coast for 

art of production August 3. 

Leonard Lightstone. executive vice-presi- 

>nt of Embassy Pictures, is back in New 

ork after a trip to Rome to confer with 

irlo Ponti on "Casanova." which starts 

lere in August. • • * At American Interitional. 

Ed Heiber. eastern division sales 

anager. went to Pittsburgh for exhibitor 

eatings and Stanley Dudelson. vice-presi- 

?nt in charge of TV sales, went to Calirnia 

to discuss future product deals with 

al Brown, newly named west coast sales 

pervisor. 

• 

Here from Prague were Paul Vesely. 

lechoslovakian comedian, and a cominy 

of 45 singers, dancers, actors and 

chnicians of "Laterna Magika." via 

;andinavian Airlines to prepare for the 

Tierican premiere of the new stage 

usical-movies technique at Carnegie Hall 

Jgust 3. imported by Richard Fleischer 

Id Harry Bernsen jr. Fleischer came in 

om Prague July 31. * * * William Wyler. 

rector of "The Collector" for Columbia 

lease, returned from London to complete 

le editing in Hollywood. * * Stanley 

oUoway also came in from London, en 

'Ute to Hawaii, for his featured role in 

tto Premingers "In Harm's Way." being 

ade for Paramount. 

• 

Harold Roth, president, and Murray M. 

apian, general sales manager of Producers 

anagement Corp.. left for Madrid Tuesly, 

July 28. then on to Rome and Paris, 

r meetings with foreign producers while 

enry Ehrlich. Paramount's assistant exoitation 

manager, left Friday. July 24. for 

vacation in Rome. Tel Aviv. Amsterdam 

Id London. • * • Glenn Ford, who cometed 

his role in MGM's "The Rounders." 

WELCOME -McHALE'S NAVY' CAST— fniversal and KKO Theatn^ publicity 

executives are shown with Joe Flynn, Tim Conway and Carl Balhintintfrom 

"McHale's Navy" cast at a reception at Trader Vic's Restaurant. The occasion 

was the naming of a special drink in honor of "McHale's .Navy." I>eft to 

riffht: Paul Kamey, I'nivcrsal eastern publicity manager; Flynn, Pat Grosso. 

RKO Theatres; Conway. Blanche Livingston. RKO Theatres, and Ballantine. 

took off for Helsinki, Copenhagen, Stockholm. 

Antwerp and Paris to show- his son. 

Peter, who plays a small role in his father's 

latest picture. Europe for the first time. 

• * * 

Harold Richardson, the London cabbie 

who came to Hollywood to serve as 

technical advLser on .scenes for Panama 

and Frank's "Strange Bedfellows" at Universal, 

ended by playing a role in the film 

and returned to London for background 

sequences for the film. 

• 

Century Theatres has named Seymour 

Florin as consultant for special assignments, 

starting August 1. according to 

Martin H. Newman, vice-president. * ' ' 

Bob Perilla. head of the public relations 

firm of Perilla A.s.sociates. is the proud 

father of Beth Lynne. born to Joan Perilla 

at Mt. Sinai Hospital July 24. • • * Larry 

Peerce and Sam Weston, director and producer, 

respectively, of "One Potato. Two 

Potato." arrived in New- York for promotional 

activities for the opening of the 

Cinema V release, w-hich opened at the 

Murray Hill and Embassy theatres 

Wednesday. July 29. • • ' Dana Andrews. 

Screen Actors Guild president, who is playing 

in "In Harm's Way" for Otto Preminger. 

was given time off to meet with 

President Johnson at the White House 

Friday, July 24. 

• 

Edward Milarsky has been named to 

the new- post of manager of entertainment 

and music of Cue Magazine by John E. 

Mandable. advertising director. He will be 

in charge of advertising sales, as well as 

theatre, films and art, w-hich he covered for 

three years. 

S. Arthur Glixon, 63, Dead 

NEW YORK—A funeral service for S. 

Arthur Glixon. past president of the 

Metropolitan Council of B'nai B'rith. were 

held at the Beth El Chapel of Temple 

Emanu-El. Monday. July 27. Glixon. who 

w-as 63. died of a heart attack at his summer 

home at Sherman. Conn.. July 24. 

Glixon is survived by liis wife Lillian, and 

two daughters. 

O'Brien, MGM Executives 

Visiting Set in Dublin 

DUBLIN—Robert H. O'Brien, president 

of MGM: Maurice Silverstein. president of 

MGM International: Dan S. Terrell, executive 

director of advertising, publicity and 

promotion, and Russell Thacher. MGM 

story editor, arrived here Thursday i30i 

from London after conferring there with 

Anatole de Grunwald. producer of "The 

Yellow- Rolls Royce." In Dublin, the group 

visited the set of "Young Cassidy." w-hich 

John Ford is directing with Rod Taylor in 

the title role and Maggie Smith, Michael 

Redgrave. Siobhan McKenna and Dame 

Flora Robson costarred. 

Jerry Levine Quits Para. 

NEW YORK—Jerry Levine. advertising 

manager of Paramount Pictures since 

1962. resigned Friday i31i and will announce 

future plans following a brief vacation. 

Levine had been assistant to the 

director of advertising from 1955 to 1959, 

after which he served as eastern advertising 

manager at Columbia Pictures until 

he rejoined Paramount. 

8"xlO" ^1500 

Check with cderi THFATRICAL AOVtRTISING CO. 

NO C.0.D.1 2310 Com Detroit 1, Midi. 

THEATRE 

SERVICE 

backed by experience ond resources of 

Radio 

RCA SERVICE 

Corporation of Americo 

165 Vorick St. 

COMPANY 

New York 13. New York LExington 2-0928 

5X0FFICE August 3. 1964 £-3

. . Bingo 

. . Youthful 

. . There 

. . Don 

. . The 

. 

BUFFALO 

The new ordinance licensing vending machines 

interferes with "free enterprise." 

counsel for vendors claimed in 

Supreme Court. "Buffalo is preventing competition 

and creatine; a monopoly." said 

Charles M. McCabe who represents 15 

coin-operated vending businesses. Justice 

Prank J. Kronenberg reserved decision on 

McCabes plea to invalidate the ordinance 

which was adopted April 16. The law 

imposes an annual license fee ranging 

from $2 to $25 on each machine which 

dispenses merchandise—cigarets. candy, 

ice cream, milk, coffee, etc. McCabe said 

the law discriminates against merchants 

who sell by machine as opposed to those 

who do not. Robert A. Bm-rell, senior 

deputy corporation counsel, asked dismissal 

of the couit action. He said the ordinance 

was a legislative enactment not subject 

to review by the courts. The city is restrained 

from enforcing the ordinance 

pending final determination of its legality. 

The Lancaster town board has granted 

permits to the Seaport Broadcasting Corp. 

to build a studio on William street and 

Bowen road for operation of commercial 

radio station WMMJ. Stanley Jasinski is 

president 

. hooligans caused 

50 much trouble at the New Family The- 

Ure in Mount Morris. N.Y., that Manager 

Angle Scura closed the house June 

.. But due to continued requests from 

patrons and community groups. Scura has 

.'.ecided to try again. He reopened the New 

Family July 24. Friday through Mondays 

only . games returned a net profit 

'f $1,120,000 in Erie County froin Oct. 1. 

t963. to March 31, 1964. according to a 

'eport issued by Ira M. Ball, state bingo 

:cntrol commission chairman, boosting 

operators' returns past the million-dollar 

mark for the first time for a six-month 

period. 

Arthur Krolick, district manager for 

VB-PT. postcards from Provincetown out 

m the end of Cape Cod. that it was "deightfully 

cool." as he vacationed there. 

fhe postcard arrived here during the hot- 

,est weather of the summer. Krolick was 

oack at his desk Monday i3i . . . Michael 

£llis jr.. past chief barker of the Variety 

Club and cochairman of the recent Variety 

HERE'S YOUR CHANCE 

to gel in the 

^^ BIG MONEY 

i a screen game, 

HOLLYWOOD fokes top 

honors. As o box-office attraction, 

it is without equol. It has 

been a favorite with theatre goers for 

over 15 years. Write today for complete defails. 

Be sure to give seating or car capacity. 

HOLLYWOOD AMUSIMKNT CO. 

37S0 Ookton St. Skokic, lllinoit 

convention in Buffalo, was moderator the 

other morning on one of the local TV 

.series on intergroup relations in Buffalo, 

under the subject of "Religious Discrimination 

on the Niagara Frontier—Is There 

Still a Problem?" 

. . Tickets 

Forman's department store in Rochester 

has bought the opening night performance 

of "My Pair Lady" December 23 at Schine's 

Riviera Theatre. Forman's store is offering 

first-night tickets to its customers at 

$7.50 top. with proceeds going to the Civic 

Music Ass'n in Kodak Town . 

went on sale about a month in advance for 

the four-theatre Buffalo premiere August 

19 of "A Hard Day's Night," the Beatles 

first feature film, at the Century and 

Aero, Sheridan and Star drive-ins. The 

advance sale is for the opening evening 

only . was a large crowd of barkers 

and their guests at the second annual golf 

outing of the Variety Club July 27 at 

the Erie Downs Country Club across the 

river in Ontario. There was a number of 

exciting contests in addition to the golf 

tournament with prizes for all winners and 

a superb dinner as the day's closing event. 

The movies are perking again, according 

to Charles Punk, managing director of the 

Century Theatre, and frequent supervisor 

of his company's 'United Artists Theatres) 

Pittsburgh enterprises. Mr. Funk brandished 

a portfolio of solid bookings. "Here," 

he said, "we have an unusual collection 

a lot of fun—maybe some art and it all 

looks like boxoffice." Among bookings are: 

Behold a Pale Horse, Good Neighbor Sam, 

A Hard Day's Night, I'd Rather Be Rich. 

And what about the Century's hypothetical 

stage season. Punk was asked. "We're 

in negotiation for 'How to Succeed in Business 

Without Really Trying,' " he replied. 

"The date is imcertain because of the 

promising long-running quality of the film 

features we're expecting. But we're not 

giving up the stage series. We're determined" 

. J. Wildy has been appointed 

associate director of the Studio 

Theatre. Neal DuBrock, executive director, 

will begin a three-month leave of 

absence in August. Wildy resigned from 

the drama and speech faculty at the 

has been appointed associate director of 

the Studio Theatre. Neal DuBrock, executive 

director, will begin a three-month 

leave of absence in August. Wildy resigned 

from the drama and speech faculty at the 

University of Buffalo to accept the theatre 

post. He is a graduate of the State University 

College in Buffalo and was a founder 

of the Programme Players. 

Super 87 Drive-In Open 

Near Plattsburgh, N.Y. 

PLATTSBURGH, N.Y.—With 1,000-car 

capacity, the new Super 87 Drive-In opened 

here recently by Hyman Krinovitz qualifies 

as one of the largest airers in northern 

New York. 

The new drive-in also is expected to 

benefit from an excellent location, being 

situated just off Route 87, the new New 

York state northway which runs from Albany 

to Montreal, and close to Route 22. 

A large cafeteria-type concessions is provided 

for customers and all booth and service 

equipment is of latest design. 

"The Man Who Would Be King," a Rudyard 

Kipling classic, will be produced by 

Seven Arts Productions for Paramount release. 

ALBANY 

Jêrb Gaines, Warner Bros, manager, reports 

that the Theatrofilm presentation 

of "Hamlet" September 23, 24 has 

been sold to 21 theatres in this exchange 

district, including the Hellman here. Proctor's 

in Schenectady, the Troy in Troy, 

nine Schine situations, Kallett theatres in 

Oneida and Rome; also the Community at 

Saratoga Springs and the Roxy in Potsdam 

. Beatles' "A Hard Day's 

Night" will open at the Strand here on 

the 19th. 

John Wilhelm is planning to move into 

his new home in Catskill this month. The 

Wilhelm-Thornton booking offices are 

there. Wilhelm has sold his home in Colonic 

Leon Weston has wound up 

. . . his service as United Artists salesman and 

left for his home in New York City, where 

he will make another industry connection. 

David Lido, who has been a Buffalo salesman 

for Allied Artists, came in to succeed 

Weston, under UA manager at Buffalo 

Ken Reuter. 

Frank Purner hoped to reopen the Rus-I 

tic Drive-In at Wynantskill within twc 

weeks of the time its screen was toppled 

in a windstorm. The old screen reportedl) 

has lasted 14 years. Elmer Rowe, with a 

Buffalo chemical company, owns thi 

Rustic. 

. . . And 

Helen Schreck, cashier at Fabian's Palace, 

returned from a week's stay at Narragansett 

Beach, R.I. She will vacation ii 

Atlantic City, N.J., during August— before 

the Democratic national convention . 

Carl Roupp and Bill Thompson, now operi 

ating the Menands Drive-In near Tros 

made their first visit to Film Center, will 

buyer-booker John Wilhelm 

Antoinette, business agent of Local 32f 

attended the lATSE convention at Lom& 

ville, Ky. Louis Romaine substituted fo 

him in the Palace booth. 

SYRACUSE 

TJKO Keith's manager Dave Levin invite 

all secretaries to a 7:30 a.m. previe' 

of "Marnie" Tuesday. Coffee and dougl' 

nuts were served. In addition, he invite 

all persons whose names were "Marnie" I 

attend as his guests during the run of tt. 

Hitchcock film . . . Vacationing theatreme' 

include Harry Unterfort. zone manager i; 

Schine, who took off for a long weel 

end at Cape Cod with his wife Sylvia ar, 

Sam Oilman, manager of Loew's and hj 

wife Esther, who went to Atlantic Clti 

The Merchants National Bank took ov 

the premiere of "Mediterranean Holida; 

in CineVision at the Shoppingtown Th 

atre in subui-ban DeWitt ... At the Eck, 

and DeWitt Drive-In the second featu 

with "Bedtime Story" is another Stan! 

Shapiro hit. "Lover Come Back." 

Masons Buy Palmyra Strand 

PALMYRA, NY. — Purchase of I 

Strand Theatre from Dennis Vlassopw' 

by the Palmyra Masonic Temple Ass'n h 

been completed. However. Vlassopulos w 

continue to operate the theatre at let. 

through the 1967 season. After that. Itl i 

expected that the new ownership will CO' 

vert the building for use as a Masor 

Temple. 

E-4 BOXOFFICE August 3, 19^

; 1964 

. . . Joe 

. . . The 

. . Don 

. . Eddie 

•PANIC Ll'NCHEON—Gordon Associates hosted WashiiiKexhibitors 

at the Statler Hotel recently in behalf of "Panic 

ton. " Seated, left to right: Virgina R. Collier. BOXOFFICK 

resentative; Martin Field, Ted Mann Theatres; Bernard Ja- 

general manager for Gorton; Ira Sichelman. independent 

. 

ributor; T. I. Martin. Pitts Theatres; John Broumas. B&K and 

umas Theatres; Harley Davidson. Independent Theatres, 

nding: Aaron Seidler. Affiliated Theatres; Don King, Town 

atre; Eddie Kramer and Bill Kricum. Wheaton Plaza Theatre; 

Friedman, B&K Theatres; Lon Gartner, Gartner Theatres; 

IILADELPHIA 

operators of the new house. The Parkwood 

is in the Parkwood Manor Shopping Center, 

which has parking for several thousand 

cars. Robert Theatre Corp. also operates 

the Lawrence Park Theatre in the 

Broomall section of Delaware County. 

Debbie Reynolds, in town to promote 

"The Unsinkable Molly Brown." wâs appointed 

honorary chairman of the women's 

committee of the Hero Scholarship 

Fund thrill show, which benefits children 

and families of deceased police and firemen. 

Miss Reynolds received a badge and 

Fox. 

vid E. Milgram. president of Milgram fireman's helmet from city council president 

Paul D'Ortona . . . The Studio The- 

tres in Philadelphia, was chairman of 

iffair. 

atre premiered "The Hot Hours," a French 

import, July 29. 

William C. Hunt, motion picture pioneer 

in this area and southern New Jersey, 

has announced the proposed construction 

of a new theatre, to be known as the 

Ocean, in Wildwood, N.J. The firm of 

W. H. Lee & Associates has provided the 

e Midway Theatre at Kensington and architectural plans. Construction is scheduled 

heny avenues will be the site for 

to begin in the fall, with completion 

nal finals to choose a queen for the 

Thrill Show on September 11 

in time for the next resort season. 

hn P. Kennedy Stadium. The competiat 

the Midway is scheduled for August Two Englewood Theatres 

Are to Be Remodeled 

cent heat waves in the city have ENGLEWOOD. N.J.—The Englewood and 

;d patronage in local theatres. As one 

Plaza theatres, which have suffered from 

ager sees it, when the heat goes up 

patron neglect in recent years as people 

le look for a comfortable air-condid 

place to spend some time. The the- 

moved farther away from the downtown 

area, are going to be thoroughly renovated 

i, 

by Skouras Theatres, according to a recent 

announcement by Spyros Lenas. zone 

Many mothers gathered up their 

gsters and headed for the nearest manager for the circuit. 

said, logical for 

he are the spot 

e house. 

Around $100,000 will be invested in the 

lilder Bob Scarborough and architect Plaza, which entails almost complete rebuilding 

of the theatre and installation of 

inger & Schwam have received gold 

lis from the New- Jersey Instiof 

new screen and new carpeting. Lenas said 

Architects for excellence of de- that the Englewood, which opened in 1914. 

The theatre seats 600 in a structure will undergo a major face-lifting. 

blends with the early American archiiral 

theme of the surrounding Bar- Phila. Area Distribution 

Farm Shopping Center. 

PHILADELPHIA—Capitol Film Distributors 

new Parkwood Theatre at Academy 

has acquired the exclusive Philadelphia 

le Byberry roads in the Northeast secof 

area distribution to "Over the Sea to Skye." 

Philadelphia opened Wednesday. a Films of Scotland featurette in Techni- 

22, with a showing of "What a Way color, being released by Aldrich Enterprises 

in association with Al Sherman. American 

'O!" The 1,400-seat theatre is the first 

pen east of Roosevelt Blvd. in recent representative for the Scottish film organ- 

•stimonial dinner honoring Samuel E. 

Mamond. newly appointed eastern di- 

1 manager of 20th Century-Pox, was 

Monday i20i at the Bellevue Stratford 

The affair, co-sponsored by the 

tre Owners of Pennsylvania. Variety 

Tent 13 and the Motion Picture Astion. 

also welcomed Bennett Goldstein 

e new Philadelphia branch manager of 

long the executives from 20th-Fox at- 

,ng the dinner were Joseph M. Sugar, 

president in charge of domestic sales; 

s Rosenfield, jr., vice-president and 

tor of advertising, publicity and exition; 

and Abe Dickstein, assistant 

ral sales manager. 

ization. 

Bobby Goldhammer. Goldhammer Theatres; Hod Collier. Stanley 

Warner: unidentified: Joe Walderman, Park Theatre. Baltimore: 

Bus Root. Stanley Warner: Kddie Rosenfeld. B&K Theatres: 

Bernard Lust. Sidney I.ust circuit: Merle I^wis, Stanley 

Warner; Curtis Ililderbrand. Independent Theatres: Floyd Davis. 

Neighborhood Theatres. Richmond: Frank LaFalce. Stanley Warner; 

George Wheeler and .Morton GerlK-r. District Theatres; 

David Ginsberg, I.ust Theatres; Billy Hoyle, District Theatres; 

Charles Grimes, Stanley Warner, and .Sam Basdier. Sidney 

Bream Roadhouse. 

WASHINGTON 

jyjorton Gerber, president of District Theatres, 

a circuit of 21 houses, observed 

"The Carpetbaggers" at the Lincoln is having 

the longest run of any picture he ha.s 

ever shown. The film was in its eighth 

week. It is advertised as adult entertainment 

. King's Town press-previewed 

"A Shot in the Dark" a week prior to its 

premiere there. Invitations were issued 

over the signatures of the Town manager 

Jean Imhoff and United Artists exploitation 

executive Max Miller. 

Charles Hurley, Columbia booker, took 

his wife and daughter for a week of swimming 

at Rehoboth 

Beach. Del. . . . Columbia 

head booker 

Jesse Smith has regained 

his car which 

was stolen. He required 

a few repairs 

DiMaio. Columbia, 

returned 

from a motor trip 

north into Canada, 

and Billie Bennick 

pot back from a visit 

with her husband's 

relatives at Mansfield. 

Ben T. Pitts 

Ohio . Evans, manager of 

the Howard, was vacationing in California 

Row was saddened at the death 

of the veteran exhibitor Benjamin T. Pitts, 

president of the Pitts circuit of Fredericksburg. 

David McGrath. MOM publicist, escorted 

Debbie Reynolds from New York when she 

visited the capital city wearing her film 

finery and accompanied by her mother 

Maxine Reynolds and a hairdresser. Jack 

Foxe. MGM, escorted her. along with 

"some 1.000 men. women, children, etc." 

to the District building steps to receive the 

key to the city from commissioner Walter 

N. Tobriner during her five hours here promoting 

"The Unsinkable Molly Brown. 

Ira Sichelman, who is distributing 

"Christine Goes Cool." reports that the 

film played 15 weeks in Washington and 

three weeks in Philadelphia. 

OFFICE Augxist 3, 1964 E-5

. . Rocco 

. . Peter 

. . Judd 

PITTSBURGH 

\ârner Bros, exchange will break away 

from Filmrow come mid-September. It 

is understood that the WB building at 

the corner of the Boulevard of the Allies 

and Miltenberger street has been sold, 

although in recent years this building designed 

by Victor A. Rigaumont as a film 

exchange had been "nearly" sold, and the 

"for sale" sign has been posted for several 

years. Whether sold or not. the firm 

has signed a lease for rooms in the new 

Gateway Towers which faces the Hilton 

Hotel in Gateway Center. Several years 

ago the Selznick firm opened for business 

in a downtown building and hardly anyone 

ever turned up there. Times have 

changed and few exhibitors come to the 

film market as only a half-hundred remain 

on their own: all other theatres in 

the territory are chain operated or are 

represented by booking agencies. 

Lawrence Carettie, former veteran of 

Filmrow, has returned to the trade. For 

several years he has been in the parking 

lot business on the north side with his 

brother-in-law. but the lease was lost to 

redevelopment and Paramount called him 

for a temporary booking job, and when 

that job expired he was welcomed into 

the Screen Guild exchange as a booker 

and assistant to Milton Brauman. manager. 

Larry's one of the best and we hope 

he will continue to be needed in the 

business. 

Eugene Sichelman, Columbia home office, 

was on duty at the local branch office 

Mr. and Mrs. Ralph Shadley of 

. . . the Park Theatre, Meadville, are grandparents 

for the seventh time, a seventh 

daughter having been born July 13 to their 

daughter Sue . Serrao celebrated 

the nth anniversary of the Super 66 

Drive-In near Ford City by having a free 

show the evening of July 28. 

John Isaiah Brauman, son of Mr. and 

Mrs. Milton Brauman ihe's the veteran 

Screen Guild manager) and an assistant 

professor of chemistry at Stanford University, 

Stanford, Calif,, and Sharon Lea 

Kruse of Elizabeth, N.J., have a wedding 

date coming up in the next week or so. 

Their engagement was announced by Miss 

Kruse's parents, Mr. and Mrs. Clare Henry 

Kruse. She is a graduate student at the 

University of California at Berkeley. 

Ernest Stern and his family, now vacationing 

in Europe, will return August 22. 

The Associated circuit and industries president 

is looking over the European independent 

film product, lining up a picture 

or two for the recently organized Associated 

Film Co. . . . Alex Manos, formerly 

LMJ 

CUT YOUR PREVUE 

COSTS BY USING 

Filmack's 

TEASERETTES 

As A Low Priced 

PREVUE SERVICE 

IMAIUnS mOM DfPfNDAfU FIIMACK 

of the Manos Theatres circuit and in recent 

years with Scott Paper Co.. has been 

promoted from sales manager of the industrial 

division at Cleveland, to general 

sa'.es manager of the eastern seaboard, 

foam division, with headquarters at Philadelphia 

where Al and his family will reside. 

The information regarding the promotion 

was given by his brother Ted Manos, 

who is president of the companies which 

comprise the Manos circuit. 

Mr. and Mrs. Mike Manos returned to 

their Greensburg home last week. It was 

the pioneer exhibitor's first visit at home 

in eight years. The Manoses have made 

their residence at Surfside. Miami, for 

more than a decade, or shortly after Mike's 

retirement. Mrs. Manos departed July 31 

for Greece where she will dedicate a newly 

constructed hospital at Molai. She served 

as president of the committee which used 

the funds for the hospital in her home 

town. 

William Graner, who has been associated 

with the motion picture business here for 

more than half a century, is still in there 

pitching, and he's available for service 

jobs, exploitations, checking, managing, relief 

managing, etc. Bill can be reached at 

2434 Perrysville Ave., Pittsburgh, 15214. 

Phone is CE 1-1975. . Spiegle, who 

has served several sales hitches on local 

Filmrow over a period of a number of years, 

was around representing "Country Music 

on Broadway," which goes into release here 

in the early fall. Judd can be contacted 

at 2199 Cranston Rd., Cleveland, 18. 

The VA Penn here and three other UA 

circuit houses, having lost heavily in exhibiting 

"Cleopatra," wants a refund and 

has entered suit for recovery, charging "deliberate 

misrepresentation of the quality" 

of the picture, the acting, and that the picture 

is "of inferior quality." The local UA 

Penn was the first theatre in the nation 

to "pull" it off screen, before Christmas 

Clark, 74, for- 

last year . . . Marmaduke 

mer local Paramount executive, died at 

the home of a son near San Francisco. 

He had retired only two months ago as 

Paramount division manager at Dallas 

headquarters . Profili, 85. former 

Vestaburg exhibitor, died July 20 in 'Washington. 

Pa., after a brief illness. A native 

of Spoleto, Italy, he had resided in 'Vestaburg 

for the last 52 years. Formerly a 

barber, bowling alley proprietor, general 

store owner and theatre operator for many 

years, Pete Profili was a double for 

Harry Truman in the years the latter was 

the occupant of the 'White House. Surviving 

are his wife Anna, a stepdaughter 

Mrs. Marie Sokol of Pittsburgh, and several 

nieces and nephews. 

Fire Damages Airer 

WAYNESBORO, PA—Damage between 

$8,000 and $10,000 was cau.sed at the Caledonia 

Drivc-In recently when the concession.s-projection 

building was destroyed by 

fire. Manager Ronald Grance said he believed 

the fire may have originated in an 

electric ice cream chest which had been 

defrosted the night before the fire, then 

plugged in again in preparation for receipt 

of a consignment of ice cream. Firemen 

theorized the motor became overheated 

during the night. 

Cinema 46 in Totowa, N. J 

To Open on August 14 

NEW YORK— Salah M. Hassanein. pres 

dent of Skouras Theatres Corp., announce 

that the new Cinema 46 Theatre, on Roui 

46 in Totowa, N. J., will open August 14. 

The 1,100-seat theatre has been designe 

to insure the utmost in luxury. Its larg 

spacious lobbies and lounges, including 

beautifully furnished cafe, new "saucei 

seating, the most modern projection equii 

ment, hi-fi stereophonic sound, electroni( 

ally controlled heating and air conditio! 

chairs in the loge section, along with pari 

in? for 700 cars guarantee audience enjoj 

ing, plush orchestra seats and rockinj 

ment. 

The 

the 

opening 

Dark." 

attraction will be "A 

Numerous celebrities 

Shot i 

and k 

cal dignitaries, along with bands and soi 

venirs, will be on hand for the first nigh 

Harry Appleman Applies 

For Pohatcong Variance 

EASTON. PA.—A zoning variance applia 

tion for a combined indoor theatre ar 

drive-in off New Brunswick avenue betwe< 

Holiday Inn and the Taylor Knolls sectic 

of the township is being studied by tt 

Pohatcong Township zoning board of ai, 

justment. The site area at present is zonii 

"residential." 

j 

Application for rezoning was filed '. 

Harry Appleman, New York exhibitor, w^ 

purchased a 26-acre tract in the area ti, 

years ago. He would build thereon, if t, 

zoning change can be effected, a drivefor 

1,000 cars and an inc'oor theatre seati. 

1,200 patrons. Appleman already opera 

two such combination indoor-outdoor the 

tres. one in East Brunswick and one c 

Plainfield, both in New Jersey, in additi. 

to several drive-ins. 

Madge Douds to Library Board 

CLARKSBURG. W. VA —An cditoil 

on page one of the Clarksburg Tclegri 

was captioned: "City Council's Libn/ 

Baard Appointee Is Capable Leader" f.i 

the artic'c read: "The way in whi 

Clarksburg city council filled the vacaT 

on the board of Clarksburg public libry 

has met with widespread approbatii. 

Mrs. Madge Stout Douds 

i 

veteran nianar 

of the Robinson Grand Theatre' will bia 

fine addition to the board. She bclongtfl 

that group who in past years has gifl 

unselfish devotion to the task of maintaing 

and improving the library and s 

facilities." 

Theatre Under Construction 

SPRINGFIELD. PA.— Workers are If! 

with early .stages of construction of a > 

tion picture at Baltimore pike and SpuJ 

road. To be called Cinema I. the 900-at 

theatre will occupy an eigh-acre site ow«

irray Spcctor returned to his desk at 

Warner Oritani. Hackensack, follow- 

vacation. Relieving was Carl Jabloniue 

now to sub for Bill Weiss at the 

Paterson. on a two-week vacation, 

away from the U.S. for two weeks was 

tant Frank Venezzio . . . Garry Hazell. 

tant at Fabian's Bellevue. Upper Monton 

a vacation at Wildwood on 

South Jersey shore. 

i 

, left 

, on 

, siu'gery. 

. . The 

. . Andrew 

. . 

DRTH JERSEY 

OS 1,1-nas, zone manager, announced 

Ikouias Theatres will open its new 

na 16 on US. 46 in Totowa August 14. 

former 1.200-seat Gladiators Music 

a which featured off-Broadway stage 

actions will be managed b.v Diane Gorwho 

has been with Skouras since 

nary 1963. when she was appointed 

iger of the Fox in Hackensack. Later 

nanaged the State in Jersey City. She 

to Skouras after eight years with 

ley Warner. 

turning from a vacation was Harold 

nhorn. Stanley Warner district manin 

the Hudson-Essex counties area 

Jerry Littenberg, former SW manhas 

returned to that company as 

ner relief manager, currently at the 

ler. Ridgewood. while manager Arnold 

ard was vacationing. 

/s a Mad, Mad, Mad, Mad World" 

inued very strong at the Cinerama 

idge Theatre. Montclair. in its 16th 

a reserved seat basis . . Betty 

. 

h, former assistant at the Warner 

oln. Union City, returned to that 

recently following an eight-month 

nee during which time she under- 

Miss Smith has been at the 

oln for over 20 years . Stanley 

ner Royal. Bloomfield, recently com- 

'd installation of its first air-conding 

system. Also featuring air-conding 

for the first time this season, were 

> Wellmont, Montclair: Union, Union, 

Cranford. Cranford. 

iw assistant managers with Stanley 

ner include Hamilton Jones, at the 

iford. Newark: Thomas Hopple, at the 

lassy. Orange: Louis Maillard, former 

agcr of the Capitol, Union City, now 

jorary assistant at the Lincoln, Union 

: E. Billich. at the Cranford. Cranford: 

ren Dilleo. at the Regent, Elizabeth: 

.d Kinlaw, at the Ritz Elizabeth: Ernie 

;kel. at the Stanley. Jersey City; 

ert Haid. at the Tivoli. Newark: Joseph 

Q, transferred from the Roosevelt, 

ark, to the Stanley Warner, Newark, 

Walter Wilt, who was promoted from 

f of service at the Wellmont. Montr, 

to daytime assistant at the Stanley, 

ey City. 

lura Acquires 2 Films 

EW YORK—Altura Films Internationa) 

acquired two pictm-es shown at the 

nt Cannes Film Festival for U.S. disution. 

according to Clem Perry, presit. 

who is back from a Em-opean trip, 

pictures are "Goldstein." an Americanie 

independent film, and "The Passena 

prize-winning Polish film. 

lo Rothman, executive vice-president of 

bassy Pictures, has been elected to 

orary membership in the Hollywood 

sign Press A.ss'n. 

Exhibitors' Wives Offered 

Stamps in Booking Drive 

ALUANV- Staliri.s at the Coliiinblii rxcliange 

here are offering trading stamps to 

help them win a share in the $40,000 prize 

money to be awarded in Columbia Pictures' 

40th anniversary sales and billing 

drive. 

Letters, aimed to line up some help from 

exhibitors' wives, have been .sent out by 

the exchange offering 40 trading stamps 

of the ladies' choice for each feature playdate 

submitted and the same number for 

each four shorts ordered during the September-to-December 

campaign. The letters, 

marked "Personal," were sent to the 

w'ives. 

The letters explain that the Columbia 

men will try to get their own better-halves 

"to make the supreme sacrifice" and give 

up the stamps so their husbands can win a 

part of the prize money, and suggest that 

the theatre women give their husbands 

"no peace" until they send in their Columbia 

dates. 

Privately, it is believed the Columbia 

salesmen will have to buy some stamps 

when their wives balk at giving up theirs! 

Schwartz Joins Sextant 

For Film-TV Production 

NEW YORK—Sextant. Inc., an independent 

TV and theatrical feature production, 

which is currently filming "Young 

Cassidy." the autobiography of Sean O'- 

Casey, being directed in Ireland by John 

Ford for MGM release, has named Allan 

B. Schwartz head of New York production 

after four years at the ABC-T'V network. 

Sextant's next feature film will be 

"Capa." based on the life of the wartime 

photographer. Robert Capa, for which 

Robert Emmett Ginna and James Kennaway 

are W'riting the screenplay. Sextant's 

TV series. "FDR." is expected to make its 

debut on ABC-TV next season w-ith Charlton 

Heston as the voice of Franklin D. 

Roosevelt and Arthur Kennedy narrating 

the 26 episodes. Negotiations are underway 

for a domestic re-run of Sextant's 90-minute 

TV spectacular. "Inside the Movie 

Kingdom— 1964." which was originally 

telecast on the NBC-TV network March 

20. according to Schwartz. 

Morris Mechanic to Build 

Baltimore Legit Theatre 

BALTIMORE— Final approval to 

build a 

legitimate theatre in the downtown Charles 

Center was given this week by the Baltimore 

Urban Renewal Agency. Developer 

of the 1.500-.=cat house is Morris Mechanic, 

former owner of Ford's Theatre which 

earlier this year gave way to a parking 

lot. 

Mechanic said he hopes to start construction 

in September with completion 

scheduled for the sea.son beginning September 

1965. The theatre will cost an 

estimated $3,500,000. Strikingly modern in 

architecture, the complex will have an 

underground garage for at least 150 cars 

and 39.000 to 65,000 feet of retail space. 

Under terms of the 75-y^-ar ground 

lease. Mechanic will pay the city $30,000 

a year in rent. He can buy the land any 

time during the first 30 years of the lease 

for $500,000. 

BALTIMORE 

Uuward U'aRonheim, vlce-prtsldciit of 

Schwaber Theatres, was in New York 

on business and planned to continue up to 

New England for a visit with his son Richard, 

who Is attending a camp In Maine . 

Mrs. Helen Wllensky, private secretary for 

26 years to Milton Schwaber, head of 

Schwaber Theatres. Is on vacation In Canada. 

She will visit her nephew in Montreal. 

Bernard V. Tomardy, manager of the 

Central Drive-In. Ritchie, was robbed of 

approximately $100 by a thief who threatened 

him with a knife and demanded the 

money. 

Funeral services were held Monday. 

July 27, for George DaransoU who died at 

Sinai Hospital following a long illness. 

He was 62. After 31 years of publicity 

work for Paramount Publix. he left his native 

New York in 1949 and came to Baltimore 

to supervise a group of theatres. His 

Innovations here included installation of 

6x8-foot television screen in the lounge 

of one of his theatres. He retired in 1961 

following a heart attack. He was a member 

of Baltimore Variety Club. Two sisters and 

three brothers survive. 

Mrs. Art Hallock. wife of the manager 

of the Paramount Theatre, and the Pulaski 

and Valley drive-ins, has returned from 

an extended stay in New Orleans where 

she visited her father who is now recuperating 

Charles Reisinger, 

from illness . . . business agent for the Motion Picture and 

Television Operators Union, is spending 

the weekend in Atlantic City. N.J. 

. 

Carroll Streeks, projectionist at the 

Mayfair. returned from Seattle, Wash.. 

w'here he visited his son and daughter-inlaw 

Szpara, projectionist at 

the Cluster, is vacationing in Wildwood, 

N.J. 

The Senator Theatre, de luxe uptown 

house showing first runs, is being refurbished 

inside and painted outside. New 

lighting Is being installed for extra brilliance 

in the marquee. Bill Moore is manager 

. . . C. Elmer Nolte. executive of 

Durkee Enterprises and chairman of the 

Maryland Commission of the Worlds Fair 

in New York, entertained members of 

Boumi Temple at the Fair's Maryland Pavilion 

. . . Joseph Grant, president of Affiliated 

Theatres, was in New York on 

business. 

Nine Key Bookings Set 

For 'Nothing But Best' 

NEW YORK—"Nothing But the Best." 

the Royal Films International release, 

which had a gross of over $23,000 in its 

first week at Cinema I in New York, opened 

at the Exeter Theatre. Boston. Friday i24i 

and the Pine Arts, Dallas, Wednesday i22i. 

Other key city bookings for August include 

the MacArthur Theatre. Washington: 

World Theatre. Philadelphia: Bryn Mawr 

Theatre. Bryn Mawr. Pa., and Studio Theatre, 

Detroit, all on August 5. as well as 

the Playhouse. Baltimore, and the Austin, 

Austin, August 18 and 19, respectively. 

San Francisco's Presidio Theatre is also 

booked for late Augrust. 

OFFICE August 3. 1964 E-7

; 

ternational's 

31 

Sweden and Australia Top 

Columbia Int'l Drive 

NEW YORK—Sweden, managed by 

Nils Persson for Columbia Pictures Ii^ternational 

and Aus- 

manager 

Otria. whose 

for Columbia Int'l is 

Rudolph Neumann, 

were winners in each 

of the Columbia Insales 

^ J drives saluting the 

*r |yZ company's 40 years 

^ ^^.^^^^ Qf service, which concluded 

May 30, after 

17 weeks in the cui-- 

rent fiscal year, starting 

February 2, according 

to Mo Roth- 

Mo Rothman 

man, executive vice-president, who was 

captain of the international drive. 

Sweden and Austria won in each of the 

drive's five phases, named after A. Schneider, 

Columbia president; Leo Jaffe, executive 

vice-president: M. J. Prankovich, 

first vice-president; Sol Schwartz, senior 

vice-president, and Robert S. Ferguson, 

vice-president in charge of advertising and 

publicity. Sweden placed second in the 

Prankovich stretch run and Austria placed 

third in that division. 

Taiwan, managed by C. N. Hsia, was a 

winner in four of the contest divisions, 

in two first places, in the Schneider billings 

drive and the Prankovich section. 

Winners in three of the five contest sections 

included Hong Kong, Panama and 

Thailand. 

A record $40,000 in prize money was distributed 

in the drive, including cash prizes 

awarded to personnel in 22 territories and 

in 14 branch offices, according to Rothman. 

Rothman Makes Changes 

For Columbia Int'l 

NEW YORK—Mo Rothman, executive 

vice-president of Columbia Pictures International, 

has made major executive appointments 

in Italy, Argentina and Central America. 

Emilio Planchadell, now manager in Argentina, 

will become assistant managing 

director in Italy, where he will serve in 

Rome under Michele Lauria, managing director. 

He will be succeeded in Buenos 

Aires by Fiank Pierce, who is being promoted 

from his post in Panama as manager 

for Central America. Francisco Rossi has 

been named manager for Central America. 

Planchadell joined Columbia in 1950 as 

assistant manager in Central America and 

was named manager in Uruguay the following 

year and then promoted to Aigentine 

general manager in 1961. 

Pierce started with Columbia in New 

York in 1953 and served in Chile and 

Panama before becoming Central American 

manager for Universal and RKO, most recently 

as Latin American suiJcrvisor for the 

latter 

Republic Rebuys Debentures 

WASHINGTON—Republic Corp. repurchased 

$1,064,073 worth of its debentures 

from Oct. 27. 1963 to last June 23, a report 

to the SEC stated. The company has offered 

to repurchase debentures, periodically 

since Aug. 31. 1960, to known debenture 

holders at various prices. Renuhiic 

securities outstanding stood at $3,899,600 

June 23, compared to $5,200,000 June 30. 

1945, the date of i.ssuance. 

New Wildwood Unit 

For Hunt's Theatres 

WILDWOOD. N. J.—A new movie center 

to be called the Ocean Theatre has been 

announced here by William D. Hunt and 

Guy B. Hunt, vice-presidents of Hunt's 

Theatres and Amusements, according to the 

Wildwood Leader. The Ocean, to be placed 

under construction this winter, will open 

simultaneously Memorial Day with Hunt's 

Cape May Liberty Theatre which is being 

remodeled. 

The Ocean is designed to be the most 

modern theatre in South Jersey, according 

to the Leader, and will be built at the rear 

of present buildings which house a block of 

stores between Juniper and Poplar avenues, 

as well as the famous Ocean Center Skyline 

Golf course. No steel beams or girders 

will be used in construction of the 650-seat 

auditorium which will be built entirely of 

prestressed concrete. Walls will be special 

prefinished shadow block, which will be 

toned down by large acoustical panels on 

the interior. Much of the lobby and foyer 

areas will be finished in formica, flagstone 

and unusual materials. The auditorium is 

to be equipped with push-back seats. 

Architect for the new Ocean and other 

work at Hunt's Pier is W. H. Lee of Lee & 

Thaete Associates, Philadelphia. 

20th-Fox Feature Opens 

In 57 First-Run Houses 

NEW YORK—"What a Way to Go!" 

opened last week in 57 first-run situations 

in the U.S. and Canada. Among the theatres, 

as reported by 20th Century-Fox. 

are the Fox, Atlanta: Empire, Portland, 

Me.; Farmington Drive-In. New Britain. 

Conn.: State, Ithaca, N.Y.; Centre. Corpus 

Christi; Stuart, Lincoln, Neb.; Miller, 

Wichita, Kas.; Grand, Topeka, Kas.; Paramount, 

Baton Rouge. La.; Ritz, Natchez. 

Miss.; Boise Drive-In, Boise, Idaho: 

Spokane, Wash.; Roxy, Tacoma, Wash.; 

Majestic, Houston, Tex.; Capitol and 

Sutherland Drive-In, Saskatoon, Sak. 

Odeon, Victoria, B.C.; Broadway. 'Vancouver, 

B.C. and the Circle and Capitol, 

Annapolis, Mad. 

UA Sets 800 Domestic Dates 

For 'Hard Day's Night' 

NEW YORK—"A Hard Day's Night." 

starring the Beatles in their first feature 

film, will open in some 800 domestic situations 

during the month of August, representing 

the largest saturation in the history 

of United Art sts, according to James 

R. 'Velde. vice-president. 

The first major wave of bookings will 

begin August 5, followed by concentrated 

openings on August 12 and August 19. most 

situations to have a special preview the 

night previous with guaranteed seating 

sold in advance. 

Randforce Unit Updated 

FLUSHING. N.Y—The Maspeth Theatre 

has been reopened by Randforce Amusement 

Corp. after several weeks of remodeling. 

Marquee and lobby were repainted, new 

carpet laid in the aisles, the sound system 

checked and adjusted, every seat inspected 

and repaired when necessary. Much interior 

redecoration also was carried out. 

Seymour Kneitel Is Dead; 

Para. Cartoon Maker 

NEW YORK—Funeral services for Se; 

maur Kneitel, director of production fc 

Paramount Cartoon Studio, a division 

' 

Paramount Pictures, were held here Fr 

I 

day 1 at the Riverside Chapel. Kneiti 

56. died suddenly at his home here ear 

Thursday i30i. 

One of the world's foremost carUw 

makers, Kneitel was associated with Par* 

mount Cartoon Studio and its predecessjl 

companies. Famous Cartoon Studio ai 

Max Fleischer Studio, for over 30 yea: 

He was personally responsible for W' 

over 1.000 cartoons, featuring such we 

known characters as Popeye, Casper t 

Ghost, Superman, Betty Boop, Little Lu 

and many others. He was also the creat 

of the famous "Bouncing Ball" sing-alo 

cartoons. 

Kneitel is survived by his wife Ruth, Wi 

is the daughter of cartoon pioneer M 

Fleischer: three children. Tommy, V 

ginia and Kenneth: his sister, Mrs. Syh 

Gailzaid: and several grandchildren. \ 

was also the brother-in-law of film i» 

rector Richard Fleischer. 

Winifred Lenihan 

NEW YORK—A requiem mass for Wifred 

Lenihan. 65, pioneer Theatre Gii 

actress who made her film debut in "Jsaw," 

starring Franchot Tone for Unil 

Artists release in 1949. will be held at 

Boniface Martyr Catholic Church Miday 

lAug. 3i. Miss Lenihan. who cread 

the role of Bernard Shaw's "Saint Joi" 

for the Theatre Guild in 1924. died at r 

home in Sea Cliff July 27. 

summer season and urges exhibitors to re 

IFIDA Hails Summer Filmj 

NEW YORK—The Independent Film ].- 

porters and Distributors of America is 

hailed the success of new foreign and inpendent 

film fare in New York during e 

the tremendous grossing capacities of le 

new product and to "stop bemoaning ;ij' 

so-called product shortage." accordingO) 

Michael F. Mayer, IFIDA executive J- 

rector. 

Mayer mentioned "Los Tarantos" is 

breaking records at Cinema II. "Mafio" 

as a smash hit at the Murray Hill and i- 

alto. and such long-running art house fiis 

as "The Organizer," "That Man From I)' 

and "The Servant" as part of the uplat 

season for foreign and independent prod^t 

'Yogi Bear' Multiple Date 

NEW YORK—"Hey Tlicre. It's ^9 

Bear." the Hanna-Barbera full-length limated 

cartoon feature distributed by o- 

lumbia Pictures, will open in more thai6S 

theatres in the metropolitan area Jul'SS 

with Columbia's "The Quick Gun," «' 

Audie Murphy western, as the support 

feature. Both films are in color. 

'Shock Treatment' Opens 

NEW YORK— "Shock Treatment," hf 

20th Century-Fox picture starring Stirl 

Whitman, Lauren Bacall, Carol Lynley « 

Roddy McDowall. opened in more thai5( 

theatres throughout the New York M 

Wednesday i22i, including Loew's rd 

Street, 175th Street and Sheridan. The Im 

was nationally released by 20th-Fo> If 

March. 

E-8 

BOXOFFICE August 3,

. . The 

1 27 

by 

NEWS AND VIEWS OF THE PRODUCTION CENTER 

I Hollywood Ollice— Suite 320 at 636? Hullyuofjd Bird 

[ussian Actors Likely 

n Film for Mirisch 

HOLLYWOOD— Producer-director Koran 

Jewison has scheduled a series of conrences 

with State Department officials 

garding the use of Russian actors in his 

m for Mirisch Co., "The Russians Are 

)ming . Russians Are Coming!" 

lopted from Nathaniel Benchley's "The 

ff-Islanders." Shooting is scheduled to 

gin at Cape Cod late in January. 

Producer-director John G. Contes arrived 

Dtn Greece to confer with coproducer 

hn Roberts on casting for their next 

reco-American feature. "The Conclusion," 

which both Hollywood and European 

ayers will be used. It will be lensed in 

hens, starting in September. 

Broadway writer-director Garson Kail 

is returning to Hollywood for the first 

ne in several years to 

write and direct a 

'W romantic comedy, "Roses Are Blue," 

r Lawrence Weingarten at MGM. Based 

I his own story about a girl with extransory 

perception. Kanin will film the fears 

in Hollywood, with exterior scenes 

lotographed in Paris. 

Writer Gore Vidal and director Josh 

igan conferred here on production of 

)ont Rock the Boat," which Pllmway 

II make next spring as a MGM release, 

le property was recently purchased by 

artin Ransohoff from producers Stuart 

illar and Lawrence Turman. The story 

a contemporary social-political satire, 

dal attended the Republican national 

nvention and is planning to cover the 

mocratic national convention in Atlantic 

ty. 

C. Curtis to Talent Post 

HOLLYWOOD—Bruce Cohn Curtis has 

en appointed coordinator of new talent 

r Columbia Pictures. He will scout young 

rsonalities who have never made their 

5tion picture or television debuts. It is 

ilumbia's intention to initiate a school 

* 

the purpose of developing new talent, 

th Curtis playing an active part in 

Juting little theatre groups and coUegii 

drama departments. 

ibute to Clarence Kolster 

HOLLYWOOD — Clarence Kolster, a 

m editor for 43 years, was honored at 

American Cinema Editors luncheon July 

Motion picture and TV film editors, 

oducers, directors and actors paid theiibates. 

New Frisco 

Facilities 

Opened by Technicolor 

SAN FRANCISCO—To keep pace with 

rising demand. Technicolor Corp. has 

opened a new processing plant here to 

George Murphy, right, vice-president 

and director of Technicolor 

Corp.. cuts ribbons on the new facilities 

in San Francisco. Pictured at 

left is Harry Stuurmans. Technicolor 

San Francisco general manager. 

serve Bay area customers. In charge of 

the facilities, located at 201 8th St., is 

general manager Harry Stuurmans, formerly 

general manager of Technicolor's 

Hawaiian plant and later of Technicolor's 

consumer products division in New York. 

Until four years ago the area had been 

serviced by Technicolor salesmen, with 

the processing performed in Burbank. However, 

in 1960, because of increased demand 

for its services in the Bay region. 

Technicolor opened a local plant. The 

opening of the new, enlarged facility marks 

Technicolor's second expansion in San 

Francisco within four years. 

Officiating at ribbon cutting were Stuurmans 

and George Mmphy. Technicolor 

vice-president and director. 

New Museum Executive 

LOS ANGELES—Joe L. Cramer, former 

director of business affairs for UPA Pictures, 

Inc., was named administrator of 

the Hollywood Museum, it was announced 

by Sol Lesser, president of the Museum. 

He succeeds Richard E. Hall, who resigned 

to enter private business. 

New Universal 

Cily 

Lab Building Begun 

LOS ANGELES — Dinwiddiu 

Construction 

Co. has been awarded a contract for 

the construction of a new three-story 

laboratory and office building for MCA, 

Inc., at Universal City. The structure 

will be leased to Technicolor Corp., according 

to Albert Dorskind, MCA vice-president 

and treasurer. 

The project, representing an investment 

of more than $5,000,000, will be located at 

the northwest corner of Universal City. 

Harry Gregory, manager of the Dinwiddle 

Los Angeles office, is in charge of construction 

of the building. 

The architectural firm of Skidmore, 

Okings & Merrill, which designed all of 

the new buildings comprising Phase I of 

the new Universal City Plaza, also designed 

the Technicolor laboratory, which will be 

fabricated of black aluminum, black spandulite 

and opaque glass to complement 

the other new structiu-es. 

Free TV Sees "15" Victory; 

Not So, Says Pat Weaver 

LOS ANGELES—The denial by the California 

state supreme court of a Subscription 

Television, Inc., petition for a writ 

to remove Proposition 15 from the November 

ballot, was viewed here Monday 

1 Sylvester L. "Pat" Weaver jr 

president of STV. merely as a refusal by 

the court to interfere with the initiative 

process. 

While the court action was hailed by 

the Citizens' Committee for Free TV as a 

"victory for the public. " Weaver pointed 

out that the court had taken the same 

stand in connection with Proposition 14, 

a housing initiative, and had commented 

that "grave constitutional questions" existed 

in connection with that matter. 

Weaver said that in the case of the free 

T'V proposition, equally grave constitutional 

questions exist. 

These questions, he said, involving freedom 

of speech and due process, together 

with many other legal issues, raise doubts 

as to the validity of Proposition 15 if it 

should be approved in November. "It is 

clear," he continued, "that Proposition 15 

is in basic conflict with both the U.S. and 

California constiutions." 

Weaver said that if the proposal passes, 

the entire matter will be tested in the 

courts, adding that he is satisfied the U.S. 

Supreme Court will pass upon the questions 

and hold Proposition 15 to be unconstitutional 

and of no force and effect. 

>XOFFICE August 3, 1964 W-1

Forman Hawaii, WB 

Sued by Small Chain 

HONOLULU — Haleiwa Theatre Co., 

which operates four small suburban theatres, 

liled a $750,000 damage suit charging 

a conspiracy to control exhibition in 

Hawaii. 

Named defendants were William Forman. 

Consolidated Amusement Co.. Royal Theatres. 

Mission Amusement Co., Pacific 

Drive-In Theatres. Urban Drive-In Theatres 

and Warner Bros. Pictures. 

Named as coconspirators but not defendants 

were Lewis P. and Harman B. 

Rosen, officials of Royal Theatres: MGM, 

Paramount. 20th-Fox. Universal, Buena 

Vista, Allied Artists and American International. 

Haleiwa charges the defendants plan 

to build drive-in theatres throughout Hawaii 

which, when combined with their 

control of films "will have the intended 

effect of bankrupting and eliminating all 

of the independents, including Haleiwa, from 

business." 

Haleiwa also charges Warner Bros, 

"licensed Consolidated to distribute its 

pictures and actively aided and abetted 

Consolidated and Royal to monopolize the 

distribution and exhibition of motion pictures 

in Hawaii. It directly discriminated 

against Haleiwa and established the pattern 

for the distributor coconspirators 

which resulted in the antitrust violations. 

The antitrust violations referred to w-ere 

contained in a suit filed last August by 

the State Hawaii against Forman. Consolidated 

and Royal and 13 California 

films controlled by Forman. It was settled 

last February when Forman agreed 

to sell his 51 per cent interest in the 

Royal chain by next June. 

Defendant Forman ow-ns Consolidated 

and controls the other codefendants with 

the exception of the Warner Bros, company. 

Four Star 

Distribution 

Formed by Four Star TV 

HOLLYWOOD — Four Star Television 

has organized a wholly owned motion picture 

division, named Four Star Distribution 

Corp. 

Four Star has already acquired the exclusive 

services and all films owned by 

Jay Cipes and Ed Palmer, independent 

film packagers and distributors, who are 

active in the field of international motion 

pictures. They will be responsible for 

acquiring new feature film properties and 

supervision and delivery of Pour Star's 

features. 

Chore for Bill Blatty 

HOLLYWOOD— Bill Blatty has been retained 

to write the screenplay for "A 

Cook for Mr. General" by Max E. Youngstein, 

producer of the film for Columbia 

relea.se. 

Kahn Agency Expanding 

HOLLYWOOD — Milton Kahn, who 

started his own public relations firm here 

in 1958, is expanding his operation into 

packaging and .selling of motion picture, TV 

.series and legitimate theatre properties. 

Academy Head 

Committee Members 

Appoints 

HOLLYWOOD — Membership of five 

special committees of the Academy of Motion 

Picture Arts and Sciences—awards 

policy committee on rules, awards program 

committee, building committee, finance 

committee, and forum and screening 

committee—has been announced by 

Arthur Freed, president. 

Chairmen were named for six other committees 

by Freed, who said he expects all 

committees to be fully organized and announced 

curing August. These groups will 

meet throughout the 1964-65 year on various 

phases of Academy activity. 

Completed committees comprise: 

Awards policy committee on rules— Elmer Bernstein, 

chairman; Jack Atlas, Frank Copra, Macdonald Carey, 

Hal Elias, William W, Hornbeck, Jacob H. Korp, Emile 

Kuri, Walter M. Mirisch, Hoi Mohr Richard Murphy, 

Gordon E. Sowyer. 

Awards program— Steve Broidy. chairman; Atlas, 

Hairy Brand, Williom H. Daniels, George W. Duning, 

Alexander Golitzen, Roland Gross, Stonley E. Kramer, 

L. Kuri, Fred Metzlcr, Gregory Peck, Daniel Toradash, 

Horry Tytle, Woldon O. Watson, Robert E, Wise. 

Building— Broidy, chairman; Corey, Elios, Glenn Farr 

Golitzen, Fred L. Metzler, Mohr, Murphy, Sowyer, Wot- 

Finonce—Fred L. Metzler, chairman; Broidy, Corey, 

Elias, Murphy, 

Forum and Screening—Geoffrey M- Shurlock, choirmon; 

Brand, Walter Reisch, Robert M. W, Vogel. 

Cha rmen named to dote ore: Elios and Tytle, short 

subjects branch executive committee; Norman Corwin, 

documentary awards committee; Roy C. Metzler, Foreign 

Language film award; Murphy, general membership; 

Bernstein • id Duning music branch executive 

committee; and Murphy, Writers branch executive committee. 

Choirmen and membership of at least an additional 

half dozen committees remain to be appointed. Freed 

will serve as an ex-officio member on all committees. 

Dashiell and Hawkins 

Open New Film Library 

HOLLYWOOD—The Dashiell Film Library, 

providing a variety of new services 

to motion picture, television, commercial 

and industrial filmmakers, as well as advert'sing 

agencies, will open August 10. 

Partners Doris Dashiell and Mary Hawkins 

said that in addition to offering stock 

library material. Dashiell will provide a 

custom film service to secure new film 

material anywhere in the world. 

I,.\l ».ll-.\l.\Ki:i{S LAUGH—Buster 

Keaton, at right, lamed frozen-facpd 

comedian, is shown laughinK us did 

some 150 other silent film veteran performers 

and technicians, such as Chester 

t'onklin, left, noted Keystone Kop. 

The photo was snapped during a preview 

of I'nited Artists' "A Shot in the 

Dark," Peter Sellers' new slapstick 

farce, at the Los lAngeles Motion Picture 

County Home. 

Metropolitan Circuit 

Unit in Simi Valley 

HOLLYWOOD—Sherrill Corwin, president 

of Metropolitan Theatres, has closed 

a deal with Eugene Rose, general manager 

of the Larwin Shopping Center in Simi Valley, 

for the construction of an indoor 

theatre. 

The structure is to seat 850 patrons and 

will cost between $150,000 and $200,000 

Construction is to start immediately. 

1,000 Newswomen to See 

Studio Fashionations 

HOLLYWOOD — More than 250 newspaperwomen 

from all parts of the countr: 

will be among the 1.000 guests attendini 

the champagne supper fashion show ti 

be staged at Universal City August IS, 

under the sponsorship of Theta Sigm: 

Phi, national sorority for women in jour 

nalism. The newspaperwomen are dele 

gates to the sorority's national conven 

tion which convenes the following day a 

the Ambassador Hotel. 

The fashion show, called Fashionation: 

is a biannual event staged by Theta Sig 

ma Phi with proceeds going to the soi; 

ority's scholarship fund. This year's sho' 

will take its theme from Ross Hunter 

new production, "I'd Rather Be Rich 

starring Sandra Dee, Robert Goulet, Anc 

Williams and Maurice Chevalier. 

Original creations by 52 top Californ: 

designers plus more than $1,000,000 wort 

of jewels from Laykin et Cie will be di; 

played by Hollywood models, in additic 

to the wardrobe designer Jean Lou 

created for Miss Dee to wear in tl 

film. 

JJ 

Tel-A-Sign Lists Profits 

' 

To May of $100,000 

CHICAGO—Tel-A-Sign. Inc.. preside 

A. A. Steiger. reported first quarter prof: 

of more than $100,000, which neai| 

equaled total previous operating earnin 

since the company w'as founded in 19i 

Steiger said the report for the quart 

ended May 31 will show near-record sal 

He added the trend was continuing 

. 

the second quarter. The 1964 volume) 

expected to reach $5,000,000. Last ye, 

the firm had operating earnings of $50,11 

on sales of $3,726,073. ( 

Steiger told shareholders at the annu 

meeting that the prospects of Tel-A-Si;, 

which makes illuminated and nonillum^ 

ated signs, were greatly improved by K 

acquisition of 80 per cent of Scopitone, I 

Stockholders approved an increase in Tj- 

A-Sigiis authorized stock from 2,000,(3 

to 4,000,000 shares to provide 850,000 shas 

for the acquisition, Scopitone holds * 

U.S. rights to a coin-operated film P^jector 

made in France that shows sht 

musical features in bars, stores and pilic 

places. 

Scholarship to Doorman 

Firm Midco'.t Edition 

YOUNGSTOWN — Joseph Cybulsk.va 

doorman at the Lincoln Knolls Plaza T 

atre, has received a $1,600 scholarship fi» 

the Wolves Club, Den 6, of Youngstpi 

He plans to enter Ohio State Univei > 

in September. 

W-2 BOXOFFICE :; August 3, H

' 

to 

. . Lou 

. . MGM's 

" 

. . . Producer-director 

ew Nace CineTama 

uie oi 'Circus World' 

l.as VcRiis— TluTc's not even an ink- 

IK of di)Ul)t that the new Cinerama 

leatre. under construetion here by 

L. Nace Theatres, will have "C'irs 

irr.v 

World" on the screen when it opens 

October. 

Ben Blue. Cinerama star, buried a 

int of the film on the site before 

nstruction started for safe-keeping, 

ctures show the hole was more than 

i fret deep, but no doubt Ben had 

Ip. 

The 1.000-seater, being erected at 

iradise and Viking roads, will be an 

l-aluminum geodesic dome prefab- 

;ated theatre, the first project of its 

nd by the R. C. IMahon Co. of Tornce. 

Calif. The contractor is E. L. 

irmer Co. of Phoenix. .Vriz.. with 

Try Neuschatz of Los Angeles as 

chitrct. 

The Las Vegas Cinerama is the first 

ice Theatres' venture outside Arina. 

where the company has 21 theres. 

LBUQUERQUE 

ntier Theatres reopened its 50-car 66 

Drive-In at the west city limits folng 

a two-month renovation job on the 

56 which had been dark for ten years. 

reopening brings Frontier's operations 

ten theatres, six conventional 

368 and fom- drive-ins. The 66 is named 

r Route 66, on which the house is lod. 

The remodeling work cost $80,000. 

included complete regrading, and relishing 

of the snack bar, projection 

h and boxoffice. Also installed was 

ew 50x100 foot screen. The opening 

ram was a double-bill second run, 

e Pink Panther" and "The Best Man." 

ELENA 

nte Montana, western ballad singer, 

,s . . . 

trick-roper and rider, staged his westshow 

here Friday i31>. He has been 

jveral films with Stoney Burke and Roy 

The Montana Theatre is ofng 

ers . . . 

a Mothers Shopping special which 

udes two children's admissions for 25 

The famous gunfight sequence 

"High Noon" was re-enacted at the 

ling of Helena's centennial celebration 

24. 

)vernor Acquires 2 Films 

r October Release 

Eosterr Edition 

EW YORK—Governor Films has aced 

two new horror features, "The Black 

nent" and "The Brain" (tentative title) 

16 released as a double-feature package 

October, according to Dave Emanuel, 

ident. 

hese two will bring the total of Governor 

ises to eight, including "Doctor in Diss," 

'Tomorrow at Ten" and "Serious 

rge," currently in release; "Carry On 

by," for release in August, and "Carry on 

ing" and "Carry On Cruising" for the 

er part of 1964. 

LOS ANGELES 

"phe first general membership meeting of 

the second active year of the Hollywood-Los 

Angeles club of the Women of 

the Motion Picture Industry iWOMPI) a 

charity organization whose membership Is 

open to all women employed in the motion 

picture industry, was held July 28 at the 

home of recently elected president Barbara 

Dye. Under discussion was the group's 

first social event of the New Year, a luau 

on August 22, participation in the Foundation 

for the Junior Blind's summer camp 

August 9, the current Christmas Card sale 

and future charity projects. 

. 

. . . Jack 

Rube Jackter, general sales manager for 

Colmnbia. was in from New York to give 

exhibitors a "look-see" at the balance of 

the year's product . . . Alex Weissman, 

MGM salesman, was home after a medical 

checkup Sher, president of the 

Art Guild Theatres, whose local outlet 

is the Cinema Theatre, was in from his 

home offices in Scottsdale, Ariz,, to confer 

with manager Mike Getz 

Berwick, Columbia exchange advertising 

head, was back from Honolulu after setting 

up "Ride the Wild Surf," which open.-; 

locally August 26. 

Edwards Theatres i33 houses' ha.s 

broken ground for the 1,000-seat, $500,000 

Huntington Cinema Theatre in Huntington 

Beach, scheduled to open December 

23. The new house belongs to United 

Cinema Corp., James Edwards jr., president 

... In line with expansion plans, 

Alex Cooperman, Sam K. Decker and Shan 

V. Sayles announced the moving of their 

Continental Theatres offices to newer and 

larger quarters. The company operates nine 

theatres in the Los Angeles area. 

Booking and buying along the Row: Mr. 

and Mrs. Jack Grossman, Holiday, Canoga 

Park and Magnolia, Burbank: Jack Kolbo, 

supervisor, Cummings Theatres; Eddie 

Harris, Beverly Canon. Beverly Hills; Max 

Laemmle, Los Feliz here and Esquire, Pasadena; 

Henry Pines, Uptown, Pasadena; 

Mac Sinift, Del Mar Theatres; Jack Goldberg, 

Ramona and Eastland theatres; Ben 

Mohi. Huntley Theatre; Saul Mohi, Lankershim 

Theatre, North Hollywood and Leo 

Molitor, American Theatre, Newhall, 

Paul Mart of the Paul Mart Productions, 

was putting finishing touches on 

his latest product "Sin-Derella and thi' 

Golden Bra" for early release . . Harold 

, 

Green, salesman at Columbia, was back 

from a vacation which took in the northwest 

as well as Salt Lake City and Denver. 

"The Night of the Iguana," originally 

scheduled to begin its Los Angeles run 

at the Beverly Theatre August 5, instead 

opened at the Hollywood Paramount Theatre 

July 31. Statewide Theatres, which 

owns both theatres, shifted the film to the 

larger house because it has been doing 

sensational business in its world premiere 

engagement at the Oriental Tlieatre in 

Chicago "Honeymoon Hotel 

. 

opens August 19 in multiple run in 30 

theatres in this area. 

James Bradley retired this Friday i31> 

after 35 years as manager of Fox West 

Coast's California Theatres in Huntington 

Park. Bradley, who joined the company 

m July 1928 and became manager of the 

California Tlieatre February 1929. fir.st 

entered the motion picture bu.sine.ss in 

1915 and was a salesman lor World Films 

and Pathe Films. Active In various civic 

projects, he has .served as Huntington 

Park fire commissioner. During World War 

II, he was cited as one of the nation's 

top war bond salesmen. The father of four 

daughters and a son, Jim has eight grandchildren 

and lives with his wife Edna 

Ruth in Huntington Park. 

Variety Tent 25 of Southern California 

has set Nat King Cole, Rhonda Fleming, 

Jill St. John. Marilyn Maxwell, Rowan and 

Martin, January Jones. Ralph Carmlchael's 

orchestra and the Moro-Landis dancers to 

entertain at its dinner-dance. August 29. 

All proceeds go to the Boys Club benefit 

Roger Kay has 

moved the Independent production headquarters 

of his Sagittarius Productions to 

the Samuel Goldwyn Studio lot. Four major 

motion picture productions are on his 

immediate filming schedule. 

Walt Shenson to Gotham 

For Premiere of "Night" 

HOLLYWOOD— Producer Walter Shenson 

will leave for New York August 7 to 

attend the premiere of his Beatles' movie 

"A Hard Day's Night," and will meet 

with UA executives to discuss his second 

feature with the British quartet. Upon 

his return, Shenson plans to begin casting 

his next motion picture. "Don't Raise 

the Bridge. Lower the River," which will 

be shot in Lisbon and London. 

As a screen game, 

HOLLYWOOD fakes top 

honors. As a box-office otroction, 

it is without equoJ. It has 

been a favorite with theotre goers for 

over 15 years. Write today for complete details. 


HOLLYWOOD AMUSEMENT CO. 

3750 Ookton Sf. • Skokic, lllinoii 

THEATRE 

SERVICE 

backed by experience and resources of 

Radio 

RCA SERVICE 

Corporation of America 

COMPANY 

909 North Orange Drive 

Hollywood 38, Calif. OLdfield 4-0880 

COFTICE August 3, 1964 W-3

Return of Original First-Nighters 

Lends Warmth to Spreckels Opening 

SAN DIEGO. CALIF. — When the 

Spreckels Theatre was reopened recently 

following its marquee-to-screen renovation, 

Evening Tribune staff writer Joe Thesken 

was on hand to report the relighting. Here 

is his story: 

First-nighters, vintage 1912. played a return 

engagement at the refurbished 

Spreckels Theatre last night. The occasion 

was reopening of the historic theatre after 

a $125,000 face-lifting. 

The glitter of a Hollywood premiere was 

missing—no stars or film celebrities on 

hand to dazzle patrons. But there was a 

certain warmth generated by the glowing 

nostalgia of watching a small group of San 

Diegans revisiting a theatre where. 52 years 

earlier, they had seen their first stage show. 

Ironically. 52 first-nighters attended the 

reopening. Mrs. Jacqueline Schlaes. owner 

of the theatre, greeted them at the door 

and had them "sign in" in a special guest 

book. 

What of that opening night in August 

1912. when the marquee blazed with 

"Bought and Paid For?" 

"I remember the evening very well," said 

Mrs. Flank Fay Jumper, 3022 Columbia 

St. "There were ladies weighted with diamonds 

and fur coats. They had their 

coachmen drive them to the theatre entrance. 

Oh, it was a great night." 

Mrs. Miriam Hizar. 4071 Kansas St., was 

14 at the time. "My father thought I was 

old enough to see the play," she laughed in 

recalling the opening. "But when I heard 

one of the actors say to a girl, 'I bought and 

paid for you.' I thought it was awfully 

daring." 

Playing the slide trombone at the opening 

of "Bought and Paid For" was a young 

musician, Henry Simpson. 

Last night, he and his wife Lydia were 

present to see the remodeled theatre and 

its film attraction. "The Chalk Garden." 

The Spreckels Theatre's decor in the early 

days w-as gold on white with hunter green. 

There were handpainted murals on the 

ceiling. When Mrs. Schlaes decided to 

renovate the theatre, she felt it wiser to 

restore it by using the same decor, gold on 

white, with the addition of deep blue. 

Seats were removed and replaced with more 

comfortable ones. More legroom was provided. 

New drapes and carpeting add to the 

theatre's beauty. 

But the small group of first-nighters, 

remembering the heyday of stage shows, 

may wonder whether progress is always for 

the better. 

British Festival Entry 

To Open Here Aug. 10 

NEW YORK—The official British entry 

at the Venice Film Festival will be "Girl 

With Green Eyes," starring Peter Pinch 

and Rita Tushingham, according to Eric 

Pleskow, United Artists vice-president in 

charge of foreign distribution. It has 

opened in England and will open in the 

U.S. August 10 at the Fine Arts Theatre, 

New York, as a Lopert Pictures release. 

It is a Woodfall Film presentation. Tony 

Richardson was executive producer. Oscar 

Lewenstein was producer and Desmond 

Davis directed. Lynn Redgrave, daughter 

of Sir Michael Redgrave, is featured. 

BlaTles

LEARN 

SUCCESSFUL SHOWMEN 

MERCHANDISE PICTURES, 

BOOST THEIR THEATRES, 

PROMOTE GOOD WILL, 

BUILD 

ATTENDANCE, 

AND INCREASE PROFITS 

N 

CHOCKFUL OF BUSINESS BUILDING IDEAS 

Every 

Week 

In All Ways FIRST with the MOST of the BEST 

OFnCE :: August 3, 1964 W-5

; H(XMK 

. Dick 

. . Ned 

Newcomer 'Good Neighbor Sam' 500 

In Frisco; Long-Run 'World' 525 

SAN FRANCISCO — Good Nuighbor 

Sam" had loiiR lines awaiting the boxoffice 

opening at the Pox-Warfield and 

business looks good for several weeks to 

' 

come. "The Unsinkable Molly Brown was 

held over for an additional week at the 

Paramount, postponing the opening of 

"Robin and the 7 Hoods" until July 31. 

"Mad. Mad World." in its 33rd week at 

the Orpheum. continued to do top business. 

Art house films were also doing fine 

business with a number of good offerings; 

"Yesterday. Today and Tomorrow," in its 

ninth week, held its steady 250 per cent. 

(Average Is 100) 

Cloy—Moderoto Contobile (Royal) 1 50 

Embossy— Lody in o Coac (Paro), 2nd wk 100 

Fox Worfield— Good Neighbor Som (Coll 500 

Golden Gate— Bedtime Sfory (Univ), 4th wk 95 

Larkin—The Lovers Zenith) 125 

Metro— Yesterday, Today and Tomorrow 

(Embassy), 9th wk 250 

Music Hall—The Organizer (Cont'l), 2nd wk 175 

Orpheum— It's a Mad, Mod, Mod, Mod World 

(UA-Cinerama), 33rd wk 

Paromount— The Unsinkoble Molly Brown 

525 

(MGM), 5th wk 90 

Presido—The Servant ;Landau) 5th wk 125 

Stage Door—Whot a Way to Go! (20th-Fox), 

5th wk 250 

St. Froncis—The Moon-Spinners (BV), 2nd wk 90 

United Artists— Becket (Poral, 9lh wk 175 

Vogue—Week End (Cinema-Vidco), 5th wk 275 

"Unsinkable Molly,' 'West' 300 

In Mixed Denver Week 

DENVER—"A Shot in the Dark" and 

"Marnie" were the brightest new products, 

as measured by gross percentages, 

rounding out their initial seven-day periods 

with 165 and 160, respectively. "How the 

West Was Won" and "The Unsinkable 

Molly Brown," the leading grossers during 

the last two months, both scored 300 

and close behind them came the second 

week of "The Night of the Iguana," a 

strong 200 at the Aladdin. 

Aladdin—The Night of the Iguono fMGM) 

, 2nd wk 200 

Centre—Whot a Woy to Go! (20th-Fox), 

, 5th wk 100 

Cooper—How the West Wos Won (MGM-Cineromal 

73rd wk 300 

Crest, Towne, West, South. Monaco, Wadsworth, 

A "Shot in the Dark' 470 

At LA Fine Arts, Vogue 

LOS ANGELES— First runs are continuing 

to hold strong, backed by the consistently 

torrid grosses for several and im- 

|CUT YOUR PREYUE 


Filmack's 

TEASERETTES 



IIIMI.KK Willi STII l.-- Anil 

iiH >l \i.t: Mill K, ilnlv s-'liii l-:.i,h 

fo« fA%j snvia - nvs auAinr . . . always on 

You» sncui ruAiuKS mom oimndabu himack 

proved business of others. "Moon-Spinners" 

opened at 140 per cent and "633 Squadron" 

at 85. 

Boldwin, El Roy, Iris, Worrens— Flipper's New 

Adventure (BV) 65 

Beverly, Orpheum—Whot a Woy to Go! (20th- 

Fox), 10th wk 120 

Chinese—The Corpetboggers Poro), 7th wk 300 

Cinerama— It's a Mod, Mod, Mod, Mod World 

(UA-Cineramo), 38th wk 300 

Crest—The Pink Ponther (UA), 6th wk 150 

Egyptian-The Unsinkable Molly Brown (MGM), 

5th wk 290 

Hillstreet—The Long Ships (Col), 2nd wk 95 

Fine Arts, Vogue—A Shot in the Dork (UA), 

2nd wk 470 

Four Stor, Pix, State—633 Squodron (UA) 85 

Hollywood—Zulu (Embassy), 2nd wk 150 

rHollywood Paromount— The Foil of the Roman 

Empire (Para) 7th wk 70 

Lido— From Russia With Love (UA), rerun 100 

Los Angeles, Loyola, Village, Wiltern—The Moon- 

Spinners (BV) 1 40 

Pontages- Cleopatra (20th-Fox), 58th wk 130 

Picfor—The Servont (Landau), 11th wk 95 

Warner Beverly— Becket [Poro), 19fh wk 95 

Warner Hollywood— How the West Wos Won 

(MGM-Cinerama), 75th wk 250 

Wilshire—The Chalk Garden (Univ), 6th wk. ..125 

SAN FRANCISCO 

The Sunnyvale city planning commission 

has issued a permit to Syufy Enterprises 

for construction of a drive-in theatre 

near Lam-ence Station road and Reed 

lane. Scheduled for an October opening, 

the Sunnyvale Drive-In will occupy a 15- 

acre site and will be one of the largest 

operations of Syufy, comparable to the 

recently opened Coliseum Drive-In, Oakland—and 

will accommodate a minimimi 

of 1,200 cars. 

Frank Sinatra made his first appearance 

here in several years in a star-packed 

show at the Cow Palace Friday evening 

1 31 1. It was a benefit performance to defeat 

Proposition 14, the anti-Rumford 

housing amendment. Sinatra was joined 

by Milton Berle, Shelley Berman, Nat King 

Cole, Eddie Fisher, Edie Adams, Frank 

Jeffries and a 30-piece orchestra. 

Some 75 fans. Bay area members of the 

Beatles Fan Club, were in line when tickets 

went on sale Wednesday i22) at the New 

Royal Theatre for the two-day premiere 

of the Beatles first film, "A Hard Day's 

Night," which will take over three screens 

August 

and Geneva 

12— the New Royal, New Mission 

The Variety 

Drive-In . . . 

Tent 32 will have as special guests at a 

Celebrity luncheon August 12 stars of the 

Shipstad-Johnson Ice Follies—Dorothyann 

Nelson, Dick Dwyer and others, with Hal 

Berger as emcee. Miss Nelson, interested 

in Variety Club charities, has visited several 

other tents around the country. 

. . . Clint 

. 

Jerry Schott of the Marsha Theatre. 

Tulelake, was on the Row . Steele 

has closed the Orland Theatre, 

Mechem, 

Orland, 

for remodeling 

Artists booker, and wife were on a 

Allied 

vacation 

Bartell operates Republic 

Studio. 30-seat screening room, not the 

Mohawk as stated July 13. 

Three former beauty queens. Miss 

America, Miss Canada and Miss Universe, 

play minor roles in Embassy's "A House Is 

Not a Home," 

PLAN 'LADY' BENEFIT — Jack 

Dobbs of United California Theatres 

and Mrs. Charles Hutchins of the 

Peninsula Volunteers announced elaborate 

plans for the benefit premiere 

of "My Fair Lady" October 29 at the 

Coronet Theatre in San Francisco. 

Mrs. Hutchins is chairman of the 

event. Announced at a press luncheon 

in Ye Olde White Horse Tavern were a 

no-host cocktail and dinner party in 

the Sheraton Palace Hotel preceding 

the premiere, and a champagne 

tea dance September 30 at the Bay 

Meadows turf club featuring original 

gowns designed for the film. 

New Si. Petersburg 

Unit for Wometco 

From Southeast Edition 

ST. PETERSBURG. FLA.—An Octob 

construction start is scheduled for a firs 

run theatre seating 1.400 patrons at tl 

Crossroads Shopping Center, Tyre 

boulevard and 22nd Avenue North, by FO' 

Fair Properties. Actual operation of t' 

theatre will be by Wometco Theatr 

when the de luxe house is opened eai 

next year. 

Also in the works here is a 1,000-se. 

theatre in the Central Plaza Shoppi 

Center, this one also to be ready in 19i 

However, it will be a unit in the Fieri 

State Theatres circuit. 

Chinese Grauman Is Not 

For Sale: Eugene Klein 

HOLLYWOOD—Categorically denyin;;" 

published report that Jerry Lewis ^ 

negotiating to acquire Grauman's Chinj-' 

Theatre. Eugene V. Klein, president ai 

chairman of National General Corp., si 

that "the Chinese Theatre is not for s; 

at any price to onyone. There is absolutno 

basis or foundation for such a report 

Kenton Theatre Remodeld 

From Mideast Edition 

KENTON, OHIO—Remodeling and 

decorating which took three months h i' 

been finished at the Kenton Theatre i- 

der the direction of Manager Kenjn 

Killinger. The front was repainted, !• 

seats repaddcd and covered, all carps 

shampooed, new lighting fixtures instad 

in the lobby, restroonis modernized and" 

draperies and tapestries dry-cleaned. 

I 

W-G BOXOFFICE :: August 3, 

'^

Her Dad is one of the sensible ones. He went to his 

doctor as soon as he noticed a cancer danger signal. 

Thanks to his prompt action, his cancer was discovered 

when it was still in its early stages, and the prospects for 

cure are more favorable. 

Do you know Cancer's Seven Danger Signals? 

1. Unusual bleeding or discharge. 2. A lump or thickening 

in the breast or elsewhere. 3. A sore that does not heal. 

Don't ever go away again, daddy! 

AMERICAN CANCER SOCIETY 

4. Change in bowel or bladder habits. 5. Hoarseness or 

couch. 6. Indigestion or difficulty in swallowing. 7. Change 

in aWart or mole. If you notice one of these signals and it 

lasts more than two weeks, see your doctor. It may not be 

cancer, but only a doctor can tell. 

Play it safe and see your doctor once a year for a health 

checkup, too. And help research and education save lives 

by sending your check to "Cancer;" c/o Postmaster. 

lOFFICE August 3, 1964 

W-7

. . . Dr. 

. , Among 

. . 

Sympathetic Editor in 

Klamath Falls 

Speaks Up for His Local Exhibitors 

KLAMATH FALLS, ORE—Fortunate indeed 

is the exliibitor who finds a staunch 

friend behind the editorial desk of his local 

newspaper. Local theatremen are among 

the fortunate in this respect, as witness this 

DENVER 

Tom McCleester, 20th Century-Fox western 

division manager; Chick Evans, 

Fox publicity man, and local branch manager 

Mark Sheridan jr., held meetings with 

exhibitors and went over future releases 

W. E. Scott, Rio Theatre, Meeker, 

now flies his own airplane to Denver . 

Fox Intermountain Theatres announced 

plans for a new 800-seat, ultramodern theatre 

at 16th and Wadsworth in the Lakewood 

area. The announcement was made 

by Ray Davis, Fox area supervisor; construction 

will be supervised by Mel Glatz. 

A special screening of Columbia's "Hey 

There, It's Yogi Bear" was held at 10 

Monday morning with all proceeds going to 

kids scheduled to attend the World's Fair 

on Colorado Day . the Colorado 

You, too, can laugh 

all the way to the bank 

by using 

BOXOFFiCE'S 

Clearing House for 

BUYING-SELLING-TRADING 

new or used equipment. 

response which appeared on the editorial 

page of the Klamath Falls Herald & News 

when a reader grumbled to the editor about 

the cost of theatre admission and other 

"irritants": 

A recent letter to the editor, from a 

former resident of the city, complained 

about the cost of outdoor movies—80 cents 

per admission—noise and conversation 

from neighboring cars, the price of soft 

drinks and the quality of the movies shown. 

The letter also asked what happened to 

the nickel candy bar and the ten-cent box 

of popcorn. 

Theatre operators are berated enough 

without being taken to task about prices. 

Certainly 80 cents isn't exorbitant. You 

have to go back a long way to remember 

when it was 50 cents. 

The cost of bringing in movies, the salaries 

of employes, the price of candy bars 

and popcorn have risen constantly. Certainly 

the salary of the letter writer's husband 

has moved along with the increase in 

show- admissions. 

We feel confident the theatre operators 

here give the public a good run for their 

money. Patrons will have to look hard to 

find a cleaner, better house than the 

Esquire. If people think the cost is too 

great—either for a ticket or for candy bars 

—they should find some other type of diversion 

and amusement. Surely those who 

attend, even just occasionally, know what 

it's going to cost. The prices are posted 

outside. 

Most operators also try hard to police 

their drive-in areas but trying to maintain 

discipline among all types and all ages of 

people who view outdoor movies must be a 

major headache. 

We'll have to admit there were some 

good features about the "good old days" 

when movies were inside all year 'round 

and you had lunch before you came. 

But few movie houses would be able to 

operate today, we'd venture to guess, if it 

were not for products which are sold at 

their concession stands. 

group traveling to Louisville, Ky., for the 

lATSE convention were Herman Reule of 

Warner Bros., Charles Webber of the operators. 

Buck Wynant, Sound Service engineer, 

Ida Schultz of Denver Shipping and 

Bruce Marshall of Columbia Pictures. 

There's no end of competition in the 

live entertaimnent field. Tickets are advertised 

for Barbara Bel Geddes in "Constant 

Wife" at Elitches, the Beach Boys 

at the Auditorium, Joan Baez at Red 

Rocks Theatre, Liberace at the Broadmoor, 

AI Hirt at Red Rocks Theatre, Folklore 

Ballet of Mexico at East High auditorium, 

Allan Sherman Show at Red Rocks 

Theatre, "A Funny Thing Happened on the 

Way to the Forum" at the City Auditorium 

and an appearance of the Smothers 

brothers at Red Rocks. 

Atlas Theatres' Webber has become the 

first theatre in the intermountain territory 

to install Cinemotion, the newly developed 

process providing animation by utilizing 

polarized light on prefabricated displays. 

Jack Lustig, National Screen Service exchange 

manager in Denver, recently was in 

New York to view demonstrations of the 

Cinemotion process. 

Three 'McHale' Stars Aid 

Opening Run in Detroit 

From Mideast Edrtion 

DETROIT—"McHalc's Navy" was given 

four days of personal appearances by three 

of the stars of the film—Joe Flynn, Tim 

Conway, and Carl Ballantine. Arrangements 

were made by local Universal advertising-exploitation 

representative David J. 

Kane, workint; with a strong team headed 

by Ben Katz, midwest manager of advertising, 

from Chicago, and Carl Ferrazza 

of Cincinnati, who handled outstate theatres. 

Katz recalled that he used to make Detroit 

frequently about 15 years ago on his 

regular toui's of duty. 

40 Metropolitan Theatres 

Join ITOA in 20 Months 

From Eastern Edition 

NEW YORK—Membership in the Independent 

Theatre Ow-ners Ass'n of New York 

is growing at the rate of two theatres per 

month, 40 metropolitan area houses having 

joined the organization during the past 20 

months, according to Harry Brandt, president. 

This growth stems primarily from 

new construction in the city and the adjacent 

suburbs, together with acquisitior 

by members from circuits relinquishing operation 

control of existing houses. 

New theatres to join the ITOA include 

the Sea view in Brooklyn; Trans-Lm 

East and Essex in Manhattan; Riverdali 

in the Bronx; Mt, Kisco in Westchester 

Twin North and Twin South, HicksvlUe 

Merrick, Merrick; Salisbury, Westbury. 

and the 'Valley and Cinema 45 in Sprini 

Valley, Rockland, Another ITOA shopplni 

center theatre will open in Yorktowi 

Heights, a Westchester suburb, in the faL' 

Theatres formerly operated by circuit,' 

now in ITOA, include the Albemarli 

Kameo and Coney Island. Brooklyn; An 

Ascot, Casino, Earl, Kent, Luxor, 167t; 

Street, Park Plaza, Surrey in the Brom 

and the Mt, Vernon, Westchester. 

Other new ITOA theatres joining durln 

the 20-month period include Toho Cinemi 

Normandie. Little Carnegie, York, Aldei 

Apollo, Bleecker Street, St, Marks and Ne' 

Charles in Manhattan; Coliseum and Mei 

maid, Brooklyn; Dale and Circle, Bronj 

Hastings, Hastings; Criterion, East Rock 

away, and Kent, Yonkers. Joining in Jul 

were the York, Manhattan, a former ea: 

side legitimate operation, and the M 

Vernon, Mt, Vernon, a former circuit hous 

New Quebec Censor Act 

To Be More Democratic 

From Canadian Edition 

MONTREAL—Guy Lechasseur, legisli 

tive assembly aide to the provincial secp 

tary Bona Arsenault, declared motion pi, 

ture censorship is a state matter but tf 

public must decide whether it prefers 

more adult attitude, Lechasseur expressi 

this opinion before delegates to the coi 

gress of the Federation of Cinemathequ 

and Film Councils held at Chicoutimi. 

The assistant to the provincial secretai 

said that soon the Quebec legislative ff 

sembly will be called to adopt a new m 

tion picture act which will stress public r 

sponsibilities. He said the new law will 4 

part from the ancient conception of ce! 

sorship by giving a more democratic co 

trol and a more supple classification ( 

films according to age groups. 

'Bikini Beach' Michigan 

Bookings Aided by Stars 


DETROIT—Jody McCrea headed a cotingent 

of four members of the cast of Amiican 

International's 'Bikini Beach," whli 

arrived here to make personal appearand 

for the Wednesday i22i premiere of t' 

musical comedy in the Motor City, 

Also flying in wore Linda Roberts, Mi' 

Hughes and Patti Chandler, who joined V- 

" 

Ciea to ballyhoo "Bikini Beach in 30 tlatres 

in this area. They concentrated i 

radio and TV guest spots, due to the ncvpaper 

strike which currently is plaguing i' 

Michigan City, 

W-8 BOXOFFICE ;; August 3, li'

, 

Overlond, 

' 

two 

32nd 

Para), 

September 

oily' Unsinkable 

Third KC Week 

NSAS CITY—"The Unsinkable Molly 

i" continued with a second big week 

e Roxy by chalking up 300 per cent, 

fifth week of "Bccket" at the Brookregistered 

225 per cent. "Tom Jono-s 

23rd week at the Kimo and "What a 

to Go!" in its fifth stanza at the Plaza 

for 200 per cent. The third week of 

Moon-Spinners" at the Uptown pulled 

er cent while the opening week of "3 

in Search of a Bolt" hit the 170 mark. 

[Average Is 100) 

ide—Beckct iPoro), 5th wk 225 

-Circus World (Bronston-Cineramo), 4th wk. 100 

Riverside, Boulevord, Highwjy 40, 

vQv— The Seventh Down (UA); various 

atures 00 1 

—It's o Mod, Mod, Mod, Mod World 

Cinerarr. wk 125 

-Tom 

, 

Jones (UA-Lopcrt), 23rd wk 200 

ount Ensign Pulvcr (WBl 150 

-Whot o Woy to Go! i20th-Fox1, 5th wk, 

11—3 Nuts in Scorch of o Bolt (Harlequin) 

Electric- The Unsinkobic Molly Brown 

M), 2nd wk 300 

St.. Heart, Lcawood, Hillcrost, Shawnee, 

?side. Lake Pork, Granada, tsis, Parkwoy 

Dickinson, Englewood Zulu 

bossy); various cofeatures 100 

1— The Moon-Spinners (BV), 3rd wk 175 

:k Like Me' Starts 

ago Run With 250 

IICAGO— "Black Like Me" turned out 

e a real headliner in its opening at 

Voods Theatre. "Yesterday, Today and 

orrow." which opened simultaneously 

le Loop Theatre in the Loop and at 

Esquire on the near north side, was 

a "bellringer"— doing 200 per cent in 

situations. 

3ie—The Eosy Life Embassy), 5th wk. ,...150 

)0—The Corpetboggers 5th wk 175 

?, Loop Yesterday, Today and Tomorrow 

bossy) 200 

kers Circus World (Bronston-Cineramo), 

wk 200 

ol The Night of the Iguana (MGM) 

"I* 250 

—The Unsinkable Molly Brown (MGM), 

w'' 225 

relt Bikini Beoch lAlP) 

Loke— Robin ond the 7 Hoods (WB), 

150 

«l^ 175 

Oomn the Oefiont (Col), 2nd wk 135 

I Artists—Good Neighbor Sam (Col), 

"I' 150 

^— Block Like Me (Confl) 250 

jd Niles Will Produce 

o Feaiures for UN 

ilCAGO — Fred Niles Film Studios, 

headquarters in Chicago, have been 

:ted by the United Nations to promajor 

films for worldwide disition. 

Niles said that production on 

films, which are for early 1965 dey. 

will start shortly, one in this 

itry and the other in Peru. One. that 

e made in the U.S., will seek support 

he UN program for aid to children 

inderdeveloped countries. The other 

be designed to stimulate the advancet 

of the native cultures in the inrialization 

and educational advancet. 

Both will be without narration, in 

m and color, and will be available for 

itrical release around the world. 

' Ernie Kovacs Club 

Western 

Ed.tion 

' of the Standard Club of California. 

Rube Jackter Visit Sparks Sales Drive 

^ 

OLLYWOOD — Jack Lemmon and 

lard Quine. in association with attorney 

ert Eaton, have acquired full owner- 

These well-known Kansas 

{'ily area (\hil)it 

were amone t h o > c at 

a reception to meet KuIm- 

Jackter, Colunihia Pictures, 

vice-president anil 

Rcneral sales manuRer. 

The meelinK, which was 

Sunday, July 27, in the 

Plantation Room at the 

Glenwood Manor Motor 

Hotel, was to promote 

Columbia's 40th .Anniversary 

sales and billings 

drive. In the photo, left to 

right are Bev Miller, Miller Enterprises; (Jleii \\ . Dickinson jr.. Dickins )n Theatres; 

Richard Orear. Commonwealth Theatres; Ben Marcus. Columbia niidvtest 

division 

manager; Martin Stone, Boulevard and 1-70 drive-ins: Richard Durwood. Durwood 

Theatres: Tom Baldwin. Columbia branch manager; Jackter and Boh Krause. Columbia 

booker. 

ST. 

LOUIS 

Tt was a hole in one for an elated Edward 

B. Arthur recently at the Lakeside 

Golf Course in St. Louis County. 

Bess Schulter, publicity chairman for 

WOMPI. met on the Row July 28 with 

WOMPI convention chairman. Grace Engelhard, 

and cochairman Marcella DeVinney. 

First release in the "Special Events" 

category is information regarding the Friday 

Night Special 18'—a real 

i 

old-fashioned hotdown Hootenanny party 

to be held at Montebello. an outdoor resort 

and fun area. Transportation will be 

provided for conventioneers leaving the 

hotel at 4:30 p.m. and arriving at about 

5. Those travelling by horse and buggy 

are warned that it will take a little longer. 

There'll be a chuck wagon dinner featuring 

real western open-pit cooking, a 

Long Branch type saloon and a cash bar 

that never closes. Outdoor fun will include 

swimming, badminton, horseshoes, 

croquet, shuffleboard and volley ball. Paleface 

patio pleasures to be enjoyed on 

the breezeswept porches and In the lodge 

I a screen game, 

HOLLYWOOD takes fop 

honors. As a box-office attraction, 

It is without equo(. It has 



Be sure to give seating or cor capacity. 


3750 Ooklon Sf. 

* Skokic, Illinois 

are cards, ping pong, games galore, music, 

songs and fun. The committee members indicate 

that they'll take it "as a mighty 

discouragin" word if y'all caint come." 

A new dinner-theatre club plan has recently 

been inaugurated in St. Louis. 

Based on the two-for-one principle, book 

holders purchase one dinner, get the other 

one free; buy one theatre ticket and get 

one free admission. The following theatres 

in St. Louis are participants in the 

plan: Fox. St. Louis, Shady Oak, Pageant, 

St. Ann 4-Screen, Hi-Pointe, Granada. 

Crest, Rio. Apollo Art. Varsity. Tivoli. 

Shenandoah. Columbia. Manchester, 

Tower, Gravois, Maplewood and Avalon. 

The sale price for the coupon book is $3. 

Stanley Holloway plays the role of Clayton 

Canfil, the Australian in charge of the 

coast-watching system, in Paramoimt's "In 

Harm's Way." 

NOW AVAILABLE 

ST. 

IN 

THE 

LOUIS 

TERRITORY 

Write or 

ALBERT E. 

Call 

ROOK 

333 Myra St., Neptune Beach, Flo. 

PHONE: 249-4572—Area 305 

OFFICE August 3. 1964 C-1

. . . Double 

. . "Tom 

. . 

. . . Bev 

. . Herman 

. . "The 

Dickinson 

. . United 

. . Don 

I 

KANSAS CITY 

Finier C. Rhoden. chairman of the board 

of Commonwealth Theatres, and Mrs. 

Rhoden hosted a brunch at their home here 

Sunday, July 26, for Rube Jackter, vicepresident 

in charge of sales for Columbia 

Pictures, who was in Kansas City to promote 

Columbia's 40th Anniversary sales 

and billings drive. By way of introducing 

Jackter to the other guests, Rhoden 

reminisced about their first meeting here 

some 40 years ago, when he became Columbia's 

distributor in the Kansas City 

territory. He paid tribute to Jackter when 

he said that, after Columbia nationalized 

its distribution, he offered him a partnership 

in his company. In the afternoon, Ben 

Marcus, Columbia division manager, and 

Tom Baldwin, branch manager, hosted a 

number of exhibitors and their wives at a 

cocktail party at Glenwood Manor Motor 

Hotel to honor Jackter. Among those who 

attended were: Fred Souttar, Dick Conley, 

Harold Hume, Don Ireland and Harold 

Guyett, all of Fo.x Midw-est Theatres; 

Richard Orear, Lloyd Morris, Leon Hoofnagle, 

Winston Brown. Chet Hylton and 

Phil Blakey, all of Commonwealth The- 

DRIVE-IN OWNERS-- 

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THEATRES FOR SALE 

De luxe neighborhood, 900-seal theatre 

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area. Excellent widescreen, Cine- 

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concession. Successfully operated 

many years. Ideal lor quick payout at 

$75,000. P.O. Box 30523, Dallas, Texas, 

aires; G'.en W. Dickinson jr., Darrel Presnell 

and Bill Keeler, Dickinson Theatres: 

Stanley and Richard Durwood, Durwood 

Theatres: Bev Miller, Miller Enterprises: 

Jim Lewis, W. D. Pulton Theatres: Mary 

Jane Hartman. Hartman Book'ng Agency: 

Martin Stone, Boulevard and 1-70 driveins: 

Bob Krause, Columbia booker: and 

Ben and Jesse Shlyen, Boxoffice. 

Jackter went to St. Louis next, accompanied 

by Marcus. 

Russell Borg, Warner Bros, branch manager, 

led an area meeting for the Will 

Rogers Memorial Hospital drive in the Columbia 

Pictures clubrooms Tuesday morning, 

July 28, assisted by Helen Ward, his 

secretary. Borg announced that some collections 

have been turned in, but there will 

be much work ahead during the month for 

full exhibitor and distributor cooperation. 

Drive-in collections were started July 29 

at the Leawood and Shawnee with the 

help of the WOMPIs. Volunteer workers 

are needed to help out at other driveins. 

Those willing to give their time should 

contact Ruth Simison of Durwood Theatres, 

Marje Sweeney, WA 1-1613, or Barbara 

Clark of Pox Midwest Theatres, 

who head the WOMPI committee. Porthcaming 

audience collections and the dates 

follow: Paramount, August 7-13: Heart, 

August 7-9: Crest, August 12-16: 63rd 

Street. Fairyland, August 12-18; New 50, 

Claco. Hillcrest and Riverside, August 21- 

23: Hiway 40 and 1-70, August 26- 

September 1; Boulevard, August 28-30: 

Lake Park, Lakeside and Kansas, September 

4-6. Gene Snitz, Columbia salesman, 

who is heading the salesmen's committee, 

announced that radio and TV cooperation 

has been promised for the drive. 

Jim Boyle, Columbia Pictures exploiteer, 

is here from New York to arrange promofons 

for the multiple opening of "Ride the 

Wild Surf" and "The NEW Interns" at the 

Uptown Theatre, opening August 5. Boyle 

formerly was with RKO Radio . . . "Cleopatra" 

started a saturation run last week at 

the New 50, Hiway 40, Kansas, New Claco 

and Fairyland drive-ins and the Granada 

and Dickinson . Jones" officially 

opened the 1-70 Drive-In Wednesday, July 

29, and is also playing at the Lakeside . 

"B'kini Beach" (AIPi will have a 13-theatre 

opening August 26 . . . The Italian 

Gardens Restaurant promoted movie attendance 

in their newspaper advertising. 

The copy, in part, read: "Tonight— going 

to the movies? Good idea. There are several 

excellent ones in town this weekend 

your pleasure tonight. Dine at 

The Gardens and then see a movie." 

R. R. "Tommy" Thompson, Buena Vista 

b.anch manager, who is a patient at the 

Will Rogers Memorial Hospital, Saranac 

Lake, N.Y., is showing signs of improvement 

and gained ten pounds . . . Ann Pracol 

. 

of the local BV office, is back from an eastern 

vacation. She enjoyed visits to the 

New York World's Fair, Washington, D.C., 

and Williamsburg, Va. Walker, 

Warner Bros, area exploiteer, took his wife 

and 16-year-old son Billie to Crag-O'Lea 

in Pineville, their summer home, for a two 

weeks' visit. Walker's daughter and sonin-law, 

Mr. and Mrs. Robert A. Branston 

of Pacifica, Calif., and their two daughters. 

Cherie and Christy, had a family reunion 

Walker will be in 

in Pineville . . . New York August 4 for an exploitation 

sem nar on "Hamlet," Warner Bros. Electronovision 

film. 

Al Adler, MGM area salesman, says his 

new pride and joy is a 30 to 40-year-oId 

picture of Harold Lloyd, the spectacled 

comedian, which was a gift of Henry S. 

Beardsley of the Chief Theatre, Oberhn, 

Kas. The photo, which is displayed in 

Adler's office, was made by the Ver-a-Plex 

process, which makes it appear to be an 

oil painting. Beardsley. who is one of the 

really oldt'mers in the business, will complete 

his 40th year as an exhibitor in 

August . Gorelick of Crest 

Film Distributors was here last week and 

announced that he has acquired the distribution 

rights for "Shepherd of the Hills.', 

Howco production, for the Kansas City and 

' 

St. Louis territories. 

LeRoy Roberts, president of Romar Vid( 

Co., Chetek, Wis., was on the Row last weet 

in the interest of his company's displa; 

frames and signs for theatres . . . Exhibi 

tors on the Row included R. L. "Bob' 

Adkins, H'gg'nsville: Paul Eye. Higgins 

ville; Bob Klinge, Joplin: Frank Weary jr 

Henrietta: Hank Doering, Garnett, Kas 

and William Wagner, Independence, Ka; 

Miller was in Minneapolis last v/ee 

for Special Attractions deals 

Peggy Hays, retired film inspector, die 

July 22. She was a veteran at Warne 

Bros. 

Kansas City voters are being reminded t 

vote against daylight saving time in tb 

August 4 primaries. In addition to screei 

messages, the public is being briefed again: 

DST via radio and TV plugs. 

. 

Notice of screenings: "I'd Rather I 

Rich" (Universal 

I Theatn 

screening room Monday. July 27, 7:: 

"Your Cheatin' Heart" (MOM 

p.m. . . . 

Dickinson screening room, Thursday ev' 

ning. July 30 Visit" (20th-Po) 

will be screened Thursday 1 6 1 at the Brool 

side Theatre. 2 p.m. . Artists w 

sneak preview "A Shot in the Dark" at tl 

Plaza Theatre Sunday t9i at 7 p.m. 

Don't miss the Motion Picture Ass 

party and dance at the Club Riviera Ss 

urday night il5i. Tickets are $5 a coui 

and $3 for singles. Reservations for grou 

of four or more may be inade by calli 

Roy Hill, LO 1-3650. There will be gam 

live entertainment, contests and dancu 

A champagne breakfast at midnight is i 

eluded in the price of admission. 

JonnOMi^ 

Large Core 

Greater Crater Area 

-Poromel Elcctri Chicago— Avenue 3-4422 

s, 454 N. Hoisted Street, Chi( 

MAXIMUM LIGHT 

Even)/ Distributed 

ol Theatre Supolv, St Lo 

IS 

-Jefferson 1-6350 

City— Bolti- 

C-2 BOXOFnCE August 3, H

, and 

: Unsinkable 

, announced 

. . . Judy 

. . . Lee 

. . Debbie 

. . Larry 

. . Greg 

. . 

. . The 

. . Nijole 

HICAGO 

Lyday. who is doing special promo- 

. 

Ion on "Mary Poppins," was here arng 

for the October 14 benefit pre- 

;, to be sponsored by the Chicago 

(1 Center, at the State Lake The- 

The local date is one of 15 exre 

showings scheduled this year 

1 350 disc jockeys gather here Au- 

20-24 at the National Association of 

3 Artists convention, one of the eninment 

features will be a preview 

ng of "Behold a Pale Horse." 

,yton E. Bond was named central dii 

manager for MGM-TV syndicated 

Sobczyk of Embassy Films 

married to Phil Anderson of Webcor 

Vacationers included Arnold Monof 

Embassy; Saul Goldman of Allied 

tres of Illinois, on a trip to touring 

lington. DC. and surrounding areas 

his family: Rita Glowacki of War- 

Bros., to Saugatuck. Mich.: Betty 

ggeman. Warner Bros.: Charlotte von 

au, Buena Vista, visiting with relain 

Germany for a month. 

ck on the job following holidays were 

les Good of Buena Vista, and Helen 

nan and Grace Blaney of Warner 

Artoe. president of Electro 

ons. returned from Louisville where he 

idcd the lATSE convention as a deleof 

Local 681. He reports the equipsupply 

business is booming all 

the country: that it will take a month 

Itch up on orders calling for his all- 

. 1 drive-in speakers St. 

has been transferred by Columbia 

Kansas City to the exchange here 

ilesman. 

ibert Taylor and his wife Ursula 

ss were here to plug "A House Is Not 

5me" Reynolds was pre- 

;d an award during her visit here by 

Italian Community Appeal for the 

ch School of Medicine of Loyola Unity. 

The award was given in recogniof 

her continuing contributions to 

world of entertainment and particuher 

performance as leading lady In 

Molly Brown." Proceeds 

the premiere of the film, held here 

23. went to the Stritch school. 

ly R. Schmertz, manager of 20th-Fox 

the new phone numbers 

I August first will be 372-1584. 5, 6. 7. 

id 9. The Mercantile Bank building. 

e the exchange will be located, is 

iO West Jackson Blvd. . Morris 

:d Stefanie Powers and Michael Allen 

tirring up fanfare for the premiere 

rhe NEW Interns" at the State Lake 

1st 5. Joella Cohen, publicist, joined 

mbia's Hal Perlman on the campaign. 

Ivance ticket sales for the presentation 

lichard Burton's "Hamlet" via The- 

THEATRE 

SERVICE 

backed by experience and resources af 

Radio 

Corporation of America 

RCA SERVICE COMPANY 

1322 So. Wabash Avenue 

cage 5, Illinois WAbosh 2-0679 

HUGO STE.XLS SHOW AT I'l-AYBOY Cl.t B— Its obvious that IIuro. the 

Devil Doll, was the center of attention of Playboy Club Bunnies during the luncheon 

hosted by Joe Solomon, vice-president and general sales manager of .VsscK'iated 

Film Distributing Corp., to launch the pending saturation Chicago booking of 

Gordon Films' "Devil Doll." starring Bryant Ilaliday. .Among personalities at the 

luncheon were, left to right. Carl Goodman. .Mrs. Olive Gottlieb. B&K Theatres' 

Jerry Winsbcrg, Mrs. Dorothy Berman. lucky Hugo and Bunnies. .Allied Theatres' 

Sol Horowitz and Stern Theatres' Mayer Stern. Hugo's mesmeric spell may have 

had much to do with Chicago-Milwaukee exchange area exhibitors booking the 

British-made suspense film in over IOC theatres st3rting the week of October 2. 

LaGrange, Portage. State in Gary and 

atrofilm will begin August 8. Included in 

the 20 selected houses which will present 

matinee and evening performances 

September 23. 24 are the Granada. Varsity. 

the Lincoln in Chicago Heights of the B&K 

Frankie Avalon stopped off 

circuit . . . 

here for the opening of "Bikini Beach" 

at the B&K Roosevelt. 

One of the Academy nominees for best 

cartoon. "Automania 2000." which won 

first prize at the Locarno. Moscow and 

Barcelona film festivals this year, is showing 

at the Esquire Theatre with "Yesterday. 

Today and Tomorrow" ... At Lester 

Stepner's Evanston theatre, a children's 

matinee featured "40 Pounds of Trouble" 

when "The Chalk Garden" was the regular 

attraction. 

"Goldstein." made here by Chicagoans 

Ben Manster and Phil Kaurman. both 

graduates of the University of Chicago, is 

scheduled for premiere in Chicago. New 

York and Los Angeles. It won the critic's 

award in the Cannes Film festival. Zev 

Braun. also of Chicago, was the executive 

producer of "Goldstein" . Town 

theatre operated by Charles Teitel is now 

showing top Hollywood films at "neighborhood 

prices" of 90 cents for adults and 

50 cents for children. Current is "America 

America." 

. . . 

Erwin Peterson of Abbott Theatre Equipment 

Co. suffered the loss of two toes in a 

power motor accident . . . Mr. and Mrs. 

Harold Abbott arrived from Arizona to 

be in the office meanwhile . Besonis 

of the Buena Vista office here 

Nancy 

was 

married to Domonic Bertucci 

Plocar has joined the BV staff . . Annette 

. 

Yudell will work for Sol Gordon, 

publicist for 20th-Fox here. She succeeds 

Evelyn Venables who resigned to join a 

public relations firm. 

Rowley United Opens 

Twin at Little Rock 

From Southwest 

Edition 

DALLAS—Rowley United Theatres has 

added a new plush twin drive-in to its 

operation in Little Rock. Ark. Different pictures 

are presented on each screen simultaneously. 

Each screen tower is more than 

100 feet wide and rises 65 feet into the air. 

Two projection booths are located on the 

second floor of the concession building. 

Each side of the drive-in accommodates 

more than 200 cars, and two boxoffices 

serving two lanes of traffic will speed customers 

into the theatre. 



Filmack's 

TEASERETTES 



G E B^^B A R' 

THEWTRE EQUIPMENT 

442 N. ILLINOIS ST., INDIANAPOLIS, IND. 

"Everything for the Theatre" 

OFFICE August 3, 1964 C-3

College graduates are penetrating more and 

more into industry. Now 58 -c of the graduates 

of men's colleges land jobs directly on the 

corporate payroll. 

Busine.ss gets the lion's share of the college 

product because business needs it and can provide 

challenge and opportunity to the oncoming 

classes. About 88 ^r of executive posts in 

business are held by college alumni, according 

to a recent study of the 100 largest corporations. 

business always will need the college-trained 

mind for the ftraiH/JOH'e?- that management requires 

and the braintcork that re.search and 

development demand. Competition by business 

for the ablest graduates grows sharper 

every year. 

But the cost of leadership is going up. The upward 

surge in our birthrate, plus a rapid rise 

in the percentage of high school students going 

on to college, has caught colleges in a 

financial squeeze. Some face serious shortages 

in classrooms, laboratories, libraries and, 

above all, in competent teachers. 

Corporate support of higher education in ten 

years has risen sub.stantially to more than 

$200 million for 1962. By 1970 this investment 

in educated manpower will need to reach $500 

million annually if business wishes to insure 

the continued effective operation of the 

sources of supply. 

College is business' best friend, certainly. But 

business recognizes that it must give as well 

as get. Higher education needs financial help 

and needs it now. Business should re-examine 

its needs and plan its support accordingly. 

If you would like factual data on what the college 

crisis means to you, to business and to the nation, write 

for the free booklet: "COLLEGE IS AMERICA'S BEST 

FRIEND", c/o Higher Education, Box 36, Times Square 

Station, New York 36, N. Y. 

'Oc gtvc*- 

il- 

SUPPORT THE COLLEGE OF YOUR CHOICE 

Published as a .service in cooperation with The Advertising Council 

and the Council for Financial Aid to Education. 

C-4 

BOXOFFICE 

BOXOFFICE :: August 3, I •

, 

and 

often 

surge of Showgoing 

ih Product Flow 

JW ORLEANS — Ernest EmeillnR, 

president in charge of advertising and 

iclty for Loew's theatres and hotels, 

the key speaker at the United Artists 

day meeting of home office execuand 

sales staffers from five southern 

southwestern exchange centers, 

lerling cited a "reawakened nationtheatre 

business since the first of the 

" declaring, that "big screen quality 

ires are wooing people away from tlie 

ocre shows presented on the home 

ns." Also credited by Emerling was an 

!ssant flow' of product," not only by 

or two majors but by all majors 

ed Artists. MGM, 20th-Fox. Universal, 

mount, Columbia, Warners, American 

national — supported by a steppedjrogram 

of national advertising and 

lotion. 

I top brass at the Fontainbleau motel 

ing Wednesday included James Velde. 

d sales chief: Al Fitter. U.S. sales 

ager, and Gene Jacobs, southern-eastjivision 

manager. Exchange managers 

;nt with their sales aides were Ralph 

Cher. Kansas City: Russ Brentlinger, 

is: Gene Goodman, New Orleans, and 

e sales managers J. H. Martin, Mem- 

Frank Rule. Oklahoma City: also 

entire sales force from New Orleans 

iding salesmen Maurice Artigues and 

rles Pabst and Elizabeth Bacon, ofmanager. 

Also present w-as Addie 

ison. UA publicist, and local motion 

ire editors and columnists, 

group of exhibitors from in and out of 

1 joined the assembly later in the 

ing at cocktails. 

irrent and fall releases were the parant 

topic of the session. 

\'s schedule of boxoffice hits already 

ised and forthcoming will give the 

pany its biggest year since 1946, the 

TV appeared on the horizon, speakers 

ared. 

irray Exhibitors Survey 

w Theatres for Ideas 

Mideast Edition 

URRAY, KY.—Joe Bailey Dill and 

imy Brown, managers of the Murray 

e-In and the Capitol Theatre, recently 

)ted five days to touring the Carolinas, 

inia, Georgia and Alabama to view 

indoor theatres and confer with cirexecutives 

and architects, 

irpose of the trip was to gain new 

s to incorporate in the ultramodern 

)or theatre the drive-in firm plans to 

d here. An architect has been selected 

commissioned to draw up plans. Conation 

is to start within a few months. 

lied Artists to Handle 

iblin-Made Film in U.S. 

Eastern 

Edition 

EW YORK—Allied Artists will distribute 

!ht Out of Darkness," in the U.S.. Japan 

South America. The film, being directed 

Paul Henreid in Dublin for Alsa Products, 

stars Ray Charles, Dawn Addams 

Tom Bell, 

ssociated British Cinema-Warner Bros. 

acquired the film for release in Great 

;ain and throughout the British Cornwealth. 

TV Servicemen Side With Theatres 

Against Cablevision 

RALEIGH, NC— De.splli- the oppo.sltlon 

of theatre interests and local television 

dealers and repairmen, the city 

council has adopted an ordinance to allow 

television antenna systems in Raleigh 

Subscribers to the systems will be able to 

receive more than the two commercial 

channels—and one educational channel 

now available. An attorney for the Raleigh 

Cablevision Co. told the council that 

the community antenna will receive programs 

from stations in Greensboro, Wash- 

I 

ington N.C.I. High Point. Winston-Salem. 

Charlotte and Greenville, as well as Raleigh, 

Durham and Chapel Hill. 

The ordinance, passed unanimously 

after several weeks of bickering and discussion 

among various factions involved, 

requires that any antenna system approved 

offer customers a minimum of five 

commercial channels and one educational 

channel. They need not include local 

stations. 

The ordinance set a $20 maximum charge 

for a hookup to an antenna system and a 

$6 maximum monttily subscribers' fee, and 

states that the monthly rate can't be increased 

more than 5 per cent a year without 

council permission. Lines to pipe the 

programs Into homes would be installed 

along existing power lines on city right-ofway. 

Any individual or group wanting to put 

i 

in a community antenna system referred 

to as "cablevision"! may apply for 

a license, and will get the license if financial 

responsibility is proved. 

Three corporations have said they intend 

to install community antenna systems. 

The Raleigh Cablevision Co., com- 

SILVER FOR WOMPI — Ruth 

Youngblood of Carolina Film Service 

at Charlotte, who was voted U'OMPI 

of the Year, wa.s awarded an engraved 

silver Revere bowl. The presentation 

was made by R. D. Williamson, manager 

at Columbia, at the WOMPI installation 

banquet recently. Left to 

right: master of ceremonies Ulmer 

Eaddy of Consolidated Theatres, R. 

D. Williamson, manager at Columbia: 

Mrs. Youngblood. and Harry Pickett 

jr.. president of Theatre Owners of 

North and South Carolina, who was the 

speaker at the banquet. 

at Raleigh 

po.sed of local busine.s.smen. made the first 

request two months ago. Last week 

WRAL-TV of Raleigh and WTVD of Durham—representatives 

of which were bitterly 

opposed t- the original request—also 

gave notice that they would apply for 

licenses. 

The day after the ordinance was approved 

by the council, local television 

dealers and repairmen started a petition 

movement to have a cablevision ordinance 

submitted to Raleigh voters for approval or 

Injection. J. L. Stough. owner of Durham 

Music Co. here, said he and other dealers 

have no intention of stopping their fight 

against the community antenna systems. 

Stough said his group plans to start In 

Immediately on a petition campaign to get 

3.610 signatures of people who want the 

ordinance either repealed or submitted to 

a vote of the people. 

The group will have 20 days from final 

adoption of the ordinance, expected In two 

weeks, to get the signatures. Councllmen 

plan to take two more votes on the ordinance 

at the request of James Dor.sett. 

attorney and member of the original group 

of cablevision applicants. 

Local TV servicemen aren't worried 

a'ôut losing business when community 

antenna systems come in. Stough said. 

The main concern, he insisted, is that 

cablevision might drive local stations out 

of business through loss of advertising. 

Stough views community antenna service 

as "the groundwork of pay television." 

The local theatre owners oppose the service 

on the same ground. Their opposition 

was spearheaded by W. G. Enloe. former 

Raleigh mayor who is district manager of 

the Wilby-Kincey circuit in eastern North 

Carolina. 

CMA Planning Premiere 

For Hank Williams Film 

NASHVILLE—The Country Music Ass'n 

steering committee, headed by president 

Tex Ritter, is planning three premieres of 

MGM's "Your Cheatin' Heart" for the 

benefit of the CMA Hall of Fame fund. 

The movie, a Sam Katzman picture, is 

based on the life of country singer Hank 

Williams who has been elected to the CMA 

Hall of Fame. 

The committee will make final decisions 

on the premieres at a board meeting in Toronto 

August 6. Cities and dates under discussion 

are Montgomery. November 2; 

Nashville. November 4, and Atlanta, November 

5. 

Dana Andrews, Buck Harris 

To Confer With Johnson 

From Western Edition 

HOLLYWOOD—Dana Andrews, president, 

and Buck Harris, public relations director 

of the Screen Actors Guild, have 

been invited to a conference with President 

John.son at the White House. Andrews is 

in Hawaii, where he is playing a role in 

Otto Preminger's Paramount production 

"In Harm's Way." President Johnson wired 

that he would like "an exchange of views 

with you and other outstanding leaders of 

our country." 

COFT!CE August 3, 1964 SE-1

. . From 

. . 

MEMPHIS 

Qlim Dossett. operator of the drive-in at 

Columbus. Miss., was in to do some 

booking but he wound up in St. Joseph's 

Hospital severely injmed in an automobiletruck 

wreck. Dossett was turning into a 

parking lot on Filmrow to call at an exchange 

when a truck hit his car and 

The "Give" and "Take" in 

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That's where Massey 

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knocked it 50 feet. His injuries are not 

critical and he was due out in a few days. 

Doug Lightner, Kansas City, general 

manager for Commonwealth Theatres, has 

accepted an invitation to speak before the 

Tristate Theatre Owners convention at 

Hotel Chisca-Plaza October 27-28, Edward 

P. Doherty. president, announced . 

Paul Bach. Buena Vista, was in calling on 

exhibitors and circuit operators. 

Talmedge Jourdan, luka Drive-In, luka, 

Miss., was in town Arkansas came 

. 

Victor Weber, Radio at Bebee and Palace 

at Kensett: William Elias, EUas Drive- 

In, Osceola, and Tom Ford, Ford, Rector 

Lloyd Crites, Senath, and Mrs. Frank 

DeGuire, Portageville, were among visiting 

exhibitors from Missoui'i. 

Fred Massey, president of the Nashville 

Theatre Co.. announced that the following 

changes in the administration of the 

Belcourt Cinema in Nashville were instituted 

as of July 1: Mrs. Teresa Rains 

was named promotional director. Milton 

Brockette became buyer and booker and 

Louis Rubenstein remains as manager. The 

Belcourt Playhouse formerly was booked 

and managed by the Rockwood Amusement 

Co. 

U.S. Film Classics Shown 

On Progrcon in Mexico 

From Eastern Edition 

MEXICO CITY—The Institute of Cultural 

Relations of Mexico and North 

America presented a program of United 

States film classics July 13-17, under the 

sponsorship of the Cultural Affairs Division 

of the U. S. Embassy. 

U. S. Ambassador Fulton Freeman addressed 

the first night audience and commented 

on the significant contribution to 

the cultural relations program of this 

film series and expressed his sincere appreciation 

to the Motion Picture Export 

Ass'n of America for making the program 

possible. The audience, personally invited 

by the ambassador, was most enthusiastic 

in its reception of the opening evening 

program, D. W. Griffith's ''Way Down 

East," starring Lillian Gish and Richard 

Barthelmess. 

Robert J. Corkery, vice-president for 

Latin America of the MPEAA, also addressed 

the opening night audience and 

expressed his appreciation to the Museum 

of Modern Art, motion picture division, for 

making the films for the program available 

and to all those who gave their permission 

to make the program possible. 

Other films shown in the presentation of 

North American film classics were: "The 

Big Parade." produced by King Vidor: a 

.selection of Mack Sennett comedies produced 

from 1913 to 1916; "Monsieur Beaucaire" 

by Sidney Olcott, starring Rudolph 

Valentino; and "New York Hat" by D. W. 

Griffith with Mary Pickford and Lionel 

Barrymore, 

The motion picture division of the 

Museum of Modern Art is under the direction 

of Richard Griffith, assisted by Mar- 

Kareta Akermark. 

The screenplay fc Paramounfs "Love 

With the Proper Stranger" was written by 

Arnold Schulman. 

Good Films Pay Off 

At Memphis Theatres 

MEMPHIS—Good films and hot weather 

combined to give three first runs 200 per 

cent for the week. Malco had twice average 

with Walt Disney's "The Moon-Spinners." 

Two holdovers, "What a Way to 

Go!," in its fourth week at the State, and 

"The Unsinkable Molly Brow-n," in a second 

week at the Strand, also had a score 

of 200. 


Guild The Lovers (Zenith), 4th wk 200 

Malco The Moon-Spinners {BVl 200| 

Palace 

Plaza—The 

7 Faces •> Dr. Lao 

Carpetboggers 

(MGM), 

(Para), 

I0o! 

1 101 

2nd wk 

2nd wk 

State Whot a Woy fo Go! (20th-Fox), 4th wk. 200' 

. 

Strond—The Unsinkable Molly Brown (MGM), 

2nd wk 200 

Warner— Robin and the 7 Hoods (WB), 3rd wk. ..100 

Dads Petitions on Films 

Meet Apathy in Michigan 


DETROIT—Circulation of a sort ol 

"gras:roots" petition to "protest the con^ 

tinued production and dissemination" oi 

motion .-ictures considered "objectionable' 

is reported in the current issue of thi 

Michigan Catholic, archdiocesan organ 

The petitions are being sponsored by thi 

Dads Club of St. Mary's of Redford, one o 

the prominent Catholic parishes in tJi' 

metropolitan area, but is appealing to ( 

wider group that cuts across all faiths oi 

a statewide basis. 

i 

The focus of attack is on pictures th» 

"glorify sex, defame the image of th 

United States, and motion pictures tha 

introduce situations that involve adulter; 

promiscuity, incest, fornication, an illic; 

love and similar type vices." Representiiil 

the 

sponsoring group, John McHugh sai^ 

"we believe an element of our society 

striving to break down the moral fiber « 

fathers are working to instill in oi 

children." 

—The cooperation of "lay leaders of il 

> 

leading faiths throughout the State 

Michigan" was sought in circulation 

the petitions, but "few lay leaders ha 

responded to the need." Only one past' 

appealed to offer support, and McHuj. 

indicted the "apathy" encountered. 

Chicago Producer's Film 

Is Sneaked at Cinema 

From Central Edition 

CHICAGO — Richard Stern's Ciner 

Theatre on the near north side will be t 

site of a sneak preview of "The Desi' 

Raven." The film was produced by CI' 

cagoan Cal Dunn. It was filmed on t^ 

coast but financed by a group of CIcaj,oans 

and features a Chicago actor, Pil 

L'Amoreaux. 

Dunn said the film, a mystery story t 

in a desert locale, is intended for "V 

family trade which represents the larct 

percentage of moviegoers yet which i-^ 

ing foolishly neglected." 

Dunn added that he plans to make - 

next film in Chicago with Chicago taM 

and technicians. 

Cartoons to Aid Scholarship 


HOLLYWOOD—A scholarship fund '» 

be created from the proceeds at th« 

showings of the cartoons by the late Rof 

Cannon at the Screen Directors Gtd 

Theatre 

BOXOFFICE August 3. 1'*

vhat do you think love m- 

^

i310 

. . . The 

Capacity Audience Celebrates Debut NEW ORLEANS 

Of New Saenger Orleans Theatre 

NEW ORLEANS— A fiala display, complete 

with Dixie'.and music, klicf? lights 

whtch sent ribbons of light skyward and a 

sold-out audience greet^-d the opening of 

th's city's newest theatre, the Saenger 

Orleans, on Wednesday night (22i with 

"Becket." 

Dune's Honky Tonks. billed as the youngest 

musicians of syncopation in the land, 

were stationed at the entrance of the theatre 

at 143 North Rampart St. and attracted 

crowds of spectators hours before 

the premiere. 

MAYOR HEADS CITY GROUP 

Among the first nightcrs for the benefit 

performance were city officials, headed by 

Mayor Victor H. Sch'ro: prominent business 

and professional people from New 

Orleans and nearby towns, and leaders in 

the motion picture industry, both area and 

national distributors and exhibitors. Before 

the picture was projected on the 

screen. Kermit Carr. president of Paramount 

Gulf Theatres, introduced notables 

in the audience. 

Page M. Baker, chief Barker of Variety 

Tent 45. which sponsored the prem'ere for 

Its various charities, joined Carr on the 

podium to accept an envelope containing 

checks totaling $3,000. representing contributions 

from distributors and exhibitors 

in the south. Baker said a like amount will 

be realized from the sale of txkets. enhanced 

by contributions from people in the 

New Orleans area. 

MANY INDUSTRY GUESTS 

Other notables called to take a bow were 

Charles Boasberg, Paramount general sales 

manager: Herb Gillis. Paramount sales director 

for special productions: E. D. De 

Berry. Paramount southern division manager: 

Gordon Bradley. Paramount Atlanta 

manager: Bernie Levy, vice-president of 

AB-PT in charge of southern circuits: 

William Gehring jr., 20th-Pox division 

manager: Jimmy Gillespie. 20th-Fox southern 

publicist: Morris Lefko. MGM sales 

manager, and Lou Formato. his assistant: 

Herb Bennin. MGM southern division 

manager: OUie Wil'iamson jr.. Warner 

Bros, southern division sales manager: W. 

J. Heinemann. United Artists v'ce-president 

and member of the executive board: 

Paul Hargette, Columbia divi.sion sa'e.s 

manager, and Bob Hames, Continental 

Films .southeastern sales representative. 

Among others whose presence were announced 

by Carr were representatives of 

local contracting companies who built the 

new theatre, plus Ben Bicknell, Paramount 

Gulf division manager whom Carr saluted 

as one of the main cogs in carrying 

through to fulfillment Carr's vision of a 

«k with o.d.,ijjH(/ijR|cnL ADVERTISING CO 

I 

NO CO Di Com Detroit 1, Mich 

«5!l» 

KERMIT CARR 

piggyback theatre in the old Saenger baliany 

space, along with staffers Ed Gayeski 

and Rex Craft. Gayeski was unable to 

attend because of illness. 

Mayor Schiro welcomed the audience 

and expressed appreciation to the owners 

and builders for the creation of the new 

downtown first run. 

The first striking feature of the new 

showplace as they ascended on an escalator 

up to the Saenger Orleans foyer on 

the second floor was the luxurious lounge, 

which was equipped with a booth dispensing 

soft drinks and champagne. There 

was a striking bar selling boxed candy 

and candy bars. 

The 700 seats feature backs which rise to 

the heads of the sitters. 

B'cknell revealed the only trouble encountered 

in the construction was the 

carry-down of vibrations from the speakers 

to downstairs Saenger Theatres, but this 

was corrected by moving the speaker 

mounts from the steel beams to wood 

beams. 

The decorations are in blue and gold, 

with some of the charm of the old Saenger 

des'gn and statuary preserved. 

The projection installation included a 

wall-to-wall screen for 70mm. 

Bicknell ,said only "epic" long-run 

f''ms. two-a-day reserved seats, would be 

exhibited in the Saenger Orleans. 

The benefit opening night was a sellout 

as were subsequent nights. 

Paramount Gulf appointed £d HoHiday 

manager of the new Saenger Orleans under 

the supervision of Walt Guarino. longtime 

manager of the Saenger. who has been 

made city manager. Holliday was moved 

here from Columbus. Miss., where he was 

at the helm of the circuit's Princess Theatre. 

The Princess was recently acquired 

by Malco of Memphis. 

In a review of John Fowles' novel. "The 

Collector," the Chicago Tribune states, "The 

distinguishing quality is a pathos of great 

iwignancy which springs from the depths of 

characterization of both the major figures. 

The film ba.scd on the novel is being released 

by Columbia. 

tjdward Albert, 13-year-old son of actor 

Eddie Albert, is a "chip off the old 

block." He's already made his first movie, 

"The Fool Killers." still-to-be-released 

film which stars Tony Perkins and Henry 

Hull, and in which Edward appears in 

every scene. Thomas Griffin of the New 

Orleans States-Item asked Edw-ard how 

he could be in every scene. "Because 1 

play a boy who wanders off from a fostei 

home and starts walking down a highway 

I meet all sorts of people along the way 

and their lives are changed because of me.' 

The interview took place in the Blue Room, 

where the elder Albert was singing, dancing, 

elocuting and cracking jokes, whili 

young Albert was having a "barrel of fun' 

and looking over the city. 

Theatre business is tops all over town 

and from all appearance it will far sur 

pass the business of the summer of 196; 

Not only are exhibitors sitting on th 

ninth cloud, but they have the compan 

of the distributors who, too, are quic 

to declare, "We're busy as a beehive an 

happy as a lark." Among the pictures giv 

ing outstanding grosses are "Good Neigh 

bor Sam." a holdover at the RKO Oi 

pheum: "The Servant" at the Civic

I Runs 

. . 'WOMPI 

. . The 

. . WOMPI 

. . Friends 

. . 

immer Films Joins 

lumbia on Tanatic' 

Western 

Edition 

3LLYWOOD—M. J. Praiikovicli, vicedent 

in charge of world production for 

mbia, revealed that "Fanatic." which 

star Tallulah Bankhcad, will be re- 

!d on a worldwide basis by' Columbia 

will be a coproduction by Columbia 

Hammer Films of England. Stefanic 

;rs. Columbia's young star, has been 

in a top role in the film. Arrangcts 

were also made for Miss Bankhead 

director Silvio Narizzano to make the 

ire. 

lenn Ford will go to Paris to confer 

author 'William Saroyan on the 

?nplay now being prepared on "The 

•St Story," which Ford's company will 

luce and in which he stars. The "story" 

ised on a Saroyan novella, which Ford 

ihased 15 months ago. 

enesis Productions has slated three 

e features. Lewis Andrews, president, 

negotiations are nearing completion 

the acquisition of a western screenplay 

;ar contractee Schuyler Hayden, who is 

g introduced to filmgoers for the first 

; in the company's first feature. "My 

Naked." which is being edited. 

ade-Sterling Enters 

hibition at Frisco 

Western Edition 

\N FRANCISCO—The Bridge Theatre, 

;-run specialized motion picture house 

010 Geary St., was to become a unit of 

Walter Reade-Sterling organization Au- 

; 1, it was announced by 'Walter Reade 

chairman of the board, and Maury A. 

warz of the Bridge. 

chwarz wuU continue to operate the 

itre, with the supervision of 'Walter 

de-Sterling. The first picture to be 

ked at the theatre under the new 

sement will be announced shortly, 

eade said that the arrangement«i were 

sistent w-ith his company's growth prom, 

and that when other opportunities 

sented themselves, his company would 

tinue to add theatres in other major 

?s, beyond its present east coast base of 

rations. 

Vithout interruption to its regular permance 

schedule, the Bridge will be rebished. 

and its projection and sound 

ipment rechecked to maintain it as one 

the west coast's best and most comforte 

cinemas, Reade said. 

Valter Reade-Sterling operates 50 thees 

in the New York-New Jersey areas. 

3 is also one of the nation's largest indeident 

producers and distributors of mon 

pictures for theatres, television, eduion, 

and noncommercial use. 

CHARLOTTE 

^Jrs.^ I.uc-ilk- I'rice. executive secretary for 

TheatVe Owners of North and South 

Carolina, Is still a patient at Presbyterian 

Hospital, where she underwent surgery . 

Mrs. Barbara Wyatt is back at her desk 

on Filmrow following a vacation in 

Charleston and Myrtle Beach, S. C. . 

. . 

Harry Kerr. Dominant Pictures executive, 

returned from Atlanta where he will soon 

open a branch office. Kerr also plans to 

open a branch soon in Jacksonville. 

Sympathy is extended to Tommy Lambert, 

Paramount booker, on the recent 

death of his grandmother, Mrs. 'W. S. 

Lambert. High Point . in the 

Carolinas sent condolences to Joe Brecheen, 

Buena Vista manager in Washingten, 

D.C., on the death of his wife July 

15. Brecheen formerly was RKO manager 

here. 

Delegates to the WOMPI convention in St. 

Louis September 18-20 were elected at the 

local 'WOMPI July meeting at Delmonico's. 

President Amalie Gantt. Howco Productions, 

and Blanche Carr, BoxoFncE. are the 

official delegates: alternates are Myrtle 

Parker. Paramount, and 'Viola Wisler, 

Howco . Libby Hinson and her 

huf md Marshall went to New York City 

• 

for the Shrine convention and to visit the 

'World's Fair . newest WOMPI 

member here is Mrs. Joan Y. Jackson, secretary 

to the branch manager at National 

Theatre Supply . Myrtle Parker 

improving after a bout with virus pneumonia 

is 

and hopes to be back at her desk 

when this item appears in the column. 

AVOMFI committee chairmen, as announced 

for 1964-1965 by Amalie Gantt. 



Filmack's 

TEASERETTES 



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221 S. Cliarch St., CkarioH*, H. C 

FRANK LOWHY . , . TOMMY WHITl 

PHONE fit 5-77i7 

Charlotte president: program, Jiannette 

Royster, Buena VLsta; finance, Ruih Collins, 

Columbia Pictures: membenship, Ruth 

Svoboda, 20th Century-Fox: bulletin. Doris 

Duckcr, 20lh-Fox; publicity, Thelma Culp, 

Warner Bros.: Will Rogers fund. Irene 

Monohan, Howco: .social, Clarinda Craig, 

MGM: Industry .service, Sylvia Lambert, 

Dominant Pictures: extension, Viola Wister, 

Howco: yearbook, Alice Craver, sustaining 

member: .service. Myrtle Parker, Paramount: 

historian, Mildred Sea well, Carolina 

Film Delivery: by-laws, Blanche Carr, 

BoxoFncE, and parliamentarian. Myrtle 

Parker, Paramount. 

Gregory Peck Named 

From Western E.Mi. n 

HOLLYWOOD—Gregory Peck was appointed 

by the Screen Actors Guild as a 

member of the guilds festival committee. 

Fred ZInnemann is chairman. Consisting of 

two delegates and one alternate from each 

of four talent guilds, and functioning at 

the request of the USIA, the committee 

selects official US. entries for six accredited 

festivals each year. 

\ 

t a screen game, 

HOLLYWOOD fakes fop 

honors. As a box-office affractlon, 

if is wifhouf equoJ. If has 

been o favorite with fheafre goers for 

over 15 yeors. Write today for complete details. 

Be jure to give seating or cor capacity. 

HOLLYWOOD AMUSEMENT CO. . 

3750 Ookton St. * Skokle, lllinoii 

BALLANTYNt INCAR SPEAKERS < 

CONCESSION EQUIPMENT & SUPPLIES 1 

PROJECTOR REBUILDING SERVICE 

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P.O. Box S4« Albonr, Goorglo 

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BOONTON, N. J. 

Large Cor* 


means 

MAXIMUM LIGHT 

in Georgia— Rhodes Sound & Projection Service, Savannah—ADoms 

3 8788 

in North E. Washington St, 

Carolina—Standord Theatre Supply, 215 

Greensboro, N C.—BRoodwoy 2-6165 

Standard Theatre Supply, 1624 W. Independence 

Blvd. Chnrloftc NC— FRanklin 5-6008 

tOFFlCE August 3, 1964 

SE-5

£2- 

George C Hoover Honored in 

Miami Miami Latin Theatres 

By Variety, Community Leadership Haven for Refugees 

MIAMI— George C. Hoover. "Mr. Variety," 

was to be honored at a testimonial 

dinner Wednesday. 

^ ^•1 ' . July 29. at the Red 

Lion Restaurant by 

Variety Tent 33 and 

a host of community 

. leaders. 

t** Preceding the dinner, 

the Reporter. 

Miami Beach weekly, 

ran this story a'^ out 

the quiet, easy-going 

man who became interested 

in helping 

George Hoover 

children's hospitals 

in 1928. then went on 

to hold every office of International Variety, 

including the presidency: 

Mr. Hoover is one of the earliest members 

of Variety Club—the world network 

was founded in 1927—and one of the 

founders of Variety Children's Hospital 

here and its president for ten years. He 

was also president and chairman of the 

board of Variety Research Center. 

When the Variety Club was organized 

in Miami, local show people and civic 

leaders tapped George Hoover to head 

the service group. He did so well they kept 

him in office for three consecutive terms 

— 1948. 1949 and 1950. The hospital was 

constructed in 1949. following a fundraising 

push in the preceding year and 

George played a major role in the campaign. 

The highest possible achievement citation—the 

"Heart Award"—was won by 

Miami's Tent 33 in 1949. while Hoover was 

in the midst of establishing the hospital, 

later destined to become one of the nation's 

leading pediatric centers. 

It is interesting to note, the newspaper 

article went on. that the worldwide 

service award came back to Miami's Tent 

33 in 1964. exactly 15 years later, as the 

hospital neared completion of its $2 million 

expansion program. 

In 1953 International Variety Clubs 

elected Hoover as chief barker, a position 

he held for two terms. Under his leadership, 

children's hospitals, cancer clinics, 

rehabilitation centers and institutioirs for 

the crippled, blind and handicapped grew 

and expanded. 

In the United States, Canada, Mexico, 

England and Ireland, the name of "Variety 

Club" became synonymous with generosity, 

healing and research— all for 

children. 

The Reporter's article also pointed out 

that Hoover has been in show business all 

of his adult life. He was president of 

Hoover Enterprises, a theatre circuit in 

>.Iiami: district manager of Florida State 

Theatres far more than two decades, and 

operated his own circuit in Georgia and 

Florida for four years. 

Among his many interests. Hoover is said 

to value most his work with children's 

health programs. In addition to the pioneer 

direction and strength he gave to 

Variety Children's Hospital, he also served 

as a member of the national board of 

United Cerebral Palsy and its research 

foundation. He helped to organize UCP's 

state umt and was state president for five 

years. 

In 1955 Hoover became executive director 

of Variety Clubs International, a 

job that keeps him on the go visiting Variety 

tents all over the world, as fundraising 

specialist, hospital management expert, 

membership director and general 

trouble-shooter. 

RECENTLY FLEW TO LONDON 

He recently flew to London to confer 

with new International Chief Barker 

James Carreras. He runs the affairs of the 

Variety Club International corporation, 

with the direction of the board. He also 

edits the national Barker magazine, one 

of t>.e top-level professional house organs 

in show business, and he keeps tab on the 

needs of the cities in which the tents are 

located. 

Hoover is said to have visited every tent 

in the world at least twice to insure finest 

medical care for all children of all races, 

creeds or economic status. 

Start BOXOFFICE coming . 

D 3 years for $10 (SAVE $5) 

n 2 years for $8 (SAVE $2) Q 1 

D PAYMENT ENCLOSED D SEND INVOICE 

THEATRE 

year for $5 

These rates for U.S., Conodo, Pan-Ametica only. Other countries: $10 o year. 

STREET ADDRESS 

TOWN STATE ZIP NO 

NAME 

POSITION 

BOXOFFICE — THE NATIONAL FILM 

82S Von Brunt Blvd., Konsos City, Mo. 64124 

WEEKLY 

MIAMI— "Like any other movie audience. 

Miami's Latin colony wants to laugh, 

cry or tingle wîth suspense," movie critic 

Herb Kelly wrote recently in the magazine 

section of the Miami News. "It's a wonderful 

way to get away from their worries, 

their problems and their loneliness. And 

any day of the week. es>;cially on a Sunday 

afternoon, the four theatres in Miami 

that appeal exclusively to the Latin trade 

are like good old days in Cuba before 

Castro." 

Kelly's article. "The Cinema's That's 

Strictly Spanish." continues in full: 

the lobby, 

Outside these theatres and in 

hundreds of men. women and children 

gather before and after the shows. Here 

they meet friends who understand them 

and their language and they pass along, 

news, gossip, rumors and hopes. In other 

movie houses around the city, Friday and 

Saturday nights are the big ones but in the 

Spanish theatres the Sunday afternoon 

matinee is the time for them to turn out. 

Parents bring their children, if the pic-, 

ture is suitable for them, and it's like a 

picnic. They buy soft drinks and they eat 

popcorn and candy. It was like that in, 

Cuba in happy times and they've brought, 

the tradition to Miami. 

TIVOLI IS OLDEST 

The Tivoli on West Flagler street neai 

Seventh avenue is the oldest movie house 

that is all-Latin. Charles Walder set th( 

policy more than five years ago. Radi( 

Centre on West Flagler street, just west o: 

the railroad tracks, has been in existence' 

for about the same length of time. It con^ 

centrates on Latin stage shows plus movies. 

Wometco's Tower Theatre. Soutl-iwes 

15th avenue and Tamiami trail, went Latii 

more than a year ago and Jose Smith 

who was a Havana lawyer and had the 

atres as a sideline, is in full charge. Op 

erating only on weekends is the Strand oi 

Northwest 30th street and Seventh avenue 

Wometco's Town Theatre on downtow) 

Flagler tried showing Spanish picture 

for a time but they didn't catch on. Toda 

the only play for the Latin trade at thi 

house is a small billboard in the lobby wit: 

a Spanish-language advertisement for th 

current picture. 

100.000 CUSTOMERS 

. 

With a Cuban population in the are 

estimated at between 75.000 and lOO.OQi 

these theatres prosper. They're gatherin 

places for men. wômen and children wh 

want to see movies and understand what 

being said on the screen. Managers ( 

these theatres say only about a third of ti 

Cubans have enough command of tt 1 

language to follow the American dialogbut 

still they don't want any of it dubbe 

Subtitles in Spanish. Si: phony dialog. N 

The supply of first-class all-Spanish pii 

tares is a problem. They come from thr( 

sources—Spain. Argentina and Mexico. Tl 

movies from Madrid, which has become 

large filmmaking center, are very populi 

because they stress music and dancing. Tl 

strumming of guitars, clickety-clack 

castanets and pounding of drums dellgi 

most gay-hearted Cubans. 

Argentine films have an arty touc 

somewhat like the technique used 1 

SE-6 BOXOFFICE August 3, 19

ench directors. The comedies are spicy 

d the dramas deal with sex and marige 

problems. But the Argentine output 

scarce. Most of the all-Spanish movies 

me from Mexico, where quantity rather 

in quality is stressed. Cubans are sharp 

tics when they attend the movies, 

lether American or Spanish, and the 

!Xican films get their verbal panning if 

sy're not up to par. 

\merican movies, though, are preferred 

ove all others, with a few exceptions, 

ley must carry subtitles in Spanish. Dubig 

will not be tolerated. "West Side 

Dry" was a blockbuster in Spanish the- 

-es in Miami. So were "Charade" and 

[utiny on the Bounty." "Hud" is coming 

and one of these days "Cleopatra" will 

released to them. 

Cubans have their favorites among 

anish actors. Cantinflas from Mexico 

d Sarita Montiel from Spain are the 

3s. They love Cantinflas for his comedy 

d Sarita for her songs and dramatics, 

ither performer takes any chances on 

) much exposure. Cantinflas limits himf 

to one movie a year; Miss Montiel, 

0. The local houses have to depend on 

•uns of their favorites' pictures, which 

vays do well. Two singing juveniles from 

lain have won the hearts of Cubans in 

ami. Joselito and Marisol are a boy and 

I about 15 years old and when their 

)vies come along there is standing room 

ly in the theatres. 

The Spanish film market outside Miami 

limited. New York City has its theatres 

pealing to this trade and so does San 

itonio. These cities are the fountainads 

for the movies reaching here. San 

itonio handles those from Mexico, New 

irk those from Spain, Argentina and the 

nerican-made. The companies in New 

irk specialize in translating and adding 

s English subtitles. Those in San Anlio 

concentrate on dubbing. The pictures 

th dubbed dialog are sent to Puerto Rico, 

lere the audiences are evenly divided 

tween American and Spaniards. It's one 

the few places where dubbing is ac- 

•ver 100 Applications In 

or Frisco Film Fete 

m Western 

Edition 

SAN FRANCISCO—Irving M. Levin, 

pted. 

di- 

:tor of the eighth International Film 

stival, completed an around-the-world 

p to scout films and announced that 

Dre than 100 applications already have 

rived. Applications for entry into the 

iture and short film i35mmi and the 

m as communication and film as art 

6mm • categories have already been reived 

from Canada, Denmark, France, 

imania. South Africa, Japan, Germany, 

igland, Austria, Spain, Israel, Costa Rica 

id the United States. 

The festival will be held this year at the 

lOO-seat Coronet Theatre October 14-27. 

alle Rejoins Columbia 

m Eostern Edition 

MUNICH—Julius Kalle, who had been 

th Columbia Pictures for six years until 

60. has been named advertising and pub- 

!ity director in Germany, succeeding 

leo Werner, who resigned to enter film 

'duction. Kalle started his career with 

German company in 1949 and. in addi- 

)n to being advertising-publicity head for 

iramount in Munich since 1960, also 

srked with Universal for several years. 

MIAMI 

êwspapcr interviews featured last week 

were with Joan Blondell, Peggy Ann 

Garner and Alan Alda, all here for appearances 

in live theatre roles at the Coconut 

"Death Curse 

Grove Playhouse , . . of the Boa" is the snaky title Richard 

Flink and Frank Malagon have given their 

nexe-to-be-made-in-Miami horror film. 

American Pol was winner of the "Why 

I would Like to Be Guest of Joe Morrison 

at the Deauville" essay contest conducted 

by his fan club, of which Steve Chighizola 

is president. The gimmick is that Joe, soon 

to be seen in "Racing Fever," is "live" in 

" 

"Damn "Vankees at the Deauville. 

Fred Berney's recently completed production, 

"Once Upon a Coffee House," has 

special appeal to the biggest moviegoing 

groups, between the ages of 16 and 20. 

The movie, to be released in the fall 

through a major distribution company, has 

captured in vivid Eastman Color outstanding 

outdoor scenes in and around Greater 

Miami including the beach, Miami's International 

airport, the Julia Tuttle Causeway, 

picturesque riding trails ef South 

Miami, outstanding residences, oceanfront 

hotels and downtown Miami. 

Among officers of the newly formed 

Greater Miami Philharmonic Orchestra are 

persons identified with the movie realm. 

Mrs. G. David Schine is vice-president: 

Mrs. Mitchell Wolfson is on the board of 

directors, as are the Wolfsons' daughter, 

Mrs. Frankie Waxenberg, and G. David 

Schine . . . Harry Botwick, Florida State 

Theatre official, and his wife are proudly 

announcing the arrival of their second 

grandson, Richard Allen. 

In Miami Beach for the Miss Universe 

contest is Sessue Hayakawa, whose life has 

read like a fairy tale, including the gift 

from the King of the Coal Mines of a million 

dollars to make movies; the opportunity 

of sending films to Japan for TV and 

the current chance to come to Miami Beach 

to be a judge in the Miss Universe contest. 

Hayakawa, said to be the only Oriental 

who successfully pierced to the forefront 

of American movies, was interviewed at the 

Fontainbleau Hotel by reporter Ted Crail 

of the Miami Beach Sun, who says the actor 

divides his time between his native 

home, Japan, and America. A painter and 

writer as well as an actor, film executive 

and businessman, Hayakawa wrote a book 

two years ago. the interviewer points out. 

called "Zen Showed Me the Way." He now 

is writing another. With his acting career 

50 years old. he stopped by Hollywood en 

route to Miami Beach. Reminiscing about 

that $1 million given to him to start a 

company, he said in the interview that he 

bought the old Griffith studio and starred, 

produced and did everything there himself, 

at the end of four years giving $2,000,000 

back to his benefactor. He renewed his 

fame for American audiences when he 

played the Japanese commander in "The 

Bridge on the River Kwai." 

An article by George Bourke of the Miami 

Herald asks. "Is Ted Flicker, organizer 

of 'The Premise' and producer of a new 

movie called 'The Troublemaker.' contemplating 

Florida movie production? He has 

scheduled two new ones. One is a United 

Artists-sponsored original story, 'Four on 

an Island.' and concerns four strangers 

who jointly Inherit a South Seas islan-". 

Flicker might even use the same South 

Seas island Warner Bros, used for PT 109.' 

As Ted probably knows, we have top-notch 

equipment facilities and technical talents 

here." 

New Empire Studios 

Should Aid Florida 

MIAMI Formation of EmiJire Sludio.s 

by Luke Mobcrlcy, 14-year-Miami resident, 

is sure to be a boon to the South 

Florida movie industry, and might be 

"just what the infant movie industry in 

this area needs to get it 

on the road to full 

stature." according to an article by George 

Bourke of the Miami Herald. 

Moberley bought some acreage in Davie. 

Broward County, and at the present time 

is converting it into the Empire Studios, 

which will be able to double as production 

center and tourist attraction for sightseers. 

Already one sound stage with a floor 

area of 3,000 square feet has been completed. 

The second should be ready in October. 

Moberley is now shopping for producer 

tenants. 

Four stages in all are planned at Empire, 

each with its own "back lot" for exteriors 

of differing locales. The completed Studio 

East will have a Far East-jungle atmosphere. 

Studio North, the October target, 

will have a North Pole-Santa Claus setting 

back lot. Moberley has said that he 

plans to film a "Timmy and Tammy in 

Toyland" novelty theatrical film in this 

one in time for Christmas release. 

Studio West will be just that—studio 

space plus outdoor western facilities like 

corrals, stables and bunkhouses. Studio 

South theme will be Polynesian. If the 

right producer should come along before 

they are built, these outdoor sets could be 

made to order, Moberley has stated. At 

present he is trying to contact Mark 

Hanna, who has been reported planning 

a "made-in-Florida-western TV series." 

Writer Says 'Lady in Cage' 

Infringed on His Story 


LOS ANGELES—Writer Daniel Lang 

filed suit for $250,000 damages for copyright 

infringement in the U.S. district 

court, naming as defendants Paramount Pictures 

Corp.. Luther Davis Productions and 

Luther Davis. Lang alleges that the motion 

picture photoplay entitled "Lady in a 

Cage." produced for Paramount by Davis, 

infringed upon the copyright of a story 

entitled "The Cage" published in the New- 

Yorker magazine in August 1962. and that 

the defendants had full notice and knowledge 

of the plaintiff's rights. 

Dick Bakalyon a Sinatra Aide 


HOLLYWOOD—Richard Bakalyan fcas 

been named special production assistant 

to Frank Sinatra on all Sinatra Enterprises 

film production. Bakalyan will also serve 

as a production assistant to other Sinatra 

executives. 

>XOFTICE August 3, 1964 SE-7

. . Filmrow 

. . 

. . . Mamie 

. . On 

. . WOMPI 

. . Other 

. . One 

. . Don 

JACKSONVILLE 

Pd McLaughlin, Columbia manager, left 

with Mrs. McLaughlin on a combined 

business and pleasure trip with brief stays 

planned in North Carolina. New York 

and Chicago . visitors included 

Preston Henn. owner of the Goldcoast 

Drive-In. Deerfield. and the Thunderbird 

Drive-In. Fort Lauderdale; Mack Grimes. 

Bailey Theatres, Atlanta, and Herman 

Meiselman of Charlotte. N.C.. who operates 

the extensive Meiselman circuit in the 

Carolinas, Georgia and Florida. 

John Hart, a Prudential Insurance Co. 

executive who is international chairman 

of the Co-WOMPI group, began a satisfactory 

recovery after undergoing surgery 

in a local hospital. 

Vacationing: for a few days in North 

Carolina were Tom Sawyer, head of the 

Florida State Theatres home office advertising 

staff, Mrs. Sawyer iRitai and their 

two children. Tommy and Tori Lynn . 

Mrs. Jeweline Lee, veteran Imperial cashier, 

returned to her duties after vacationing 

in Port Lauderdale and Tuscaloosa, 

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365 Park Sr. Jocksonvill* 

Ala. . . Al Hildreth, manager of the downtown 

Empress, was sidelined at home for 

a few days by a leg injury . 

Weidick, 

Columbia salesman, spent his vacation 

visiting points of interest around Florida 

Newman, Columbia booker, returned 

from a vacation stay in Atlanta. 

WOMPI members had an unusually full 

calendar of events during July, including 

fund-raising activities, charitable work 

and social functions . 

new WOMPI 

member was welcomed into the organization: 

Betsy Glass, FST home office and 

Dorothy Edrington, Allied Artists, an." 

Sandra Smoot, MGM, were reinstated . . . 

Special birthday honors went to WOMPIs 

Anne Dillon, FST home office; Rex Grimm, 

Warner Bros., and Judy Carson, 20th Century-Fox 

. the fund-raising side, 

substantial sums were realized by dint of 

hard work at a rummage sale at the Brentwood 

Housing Project; by day-to-day sales 

of old newspapers, new hosiery and greeting 

cards, and by a Tupperware sale and 

swim party at the home of Vivian Ganas. 

A WOMPI-sponsored Saturday midnight 

twin horror show has been planned for 

the downtown Imperial the night of August 

15 as a repeat of the successful WOMPI 

benefit show staged at the Imperial in 

August 1963 . . . Kitty Dowell, WOMPI 

president, has announced the following 

committee chairmen for the coming year: 

Mary Hart as chairman of thi-ee committees, 

program, finance and monthly bulletin: 

Mildred Land, membership: Joyce 

Malmborg, extension; Ida Belle Levey, 

service: Anne Dillon, publicity; Betty 

Healy, Will Rogers solicitations: Jackie 

Capps and Sunny Greenwood, cochairmen 

of the social committee. 

A fine letter of appreciation has been 

received by the local WOMPI group from 

the mother of Sun Ok, a young Korean 

girl who is the foster child of the WOMPIs. 

Each month Sun Ok receives a cash sum, 

clothing, toys and useful household gifts 

which are mailed from Jacksonville to her 

home in Korea . WOMPI good 

works during July included a birthday 

party for residents of the All Saints Catholic 

Home for the Aged, donations to the 

Rosewood Haven Home for the Aged, the 

provision of motion picture programs for 

youngsters confined at the Jacksonville 

Juvenile Shelter and for patients at the 

Northeast Florida Hospital at Macclenny 

and the donation of needed playground 

and dining-room supplies for the Motion 

Picture Charity Club's Handicapped Children's 

Park . members already 

have made train reservations for a WOMPI 

coach to carry them to the St. Louis convention 

the afternoon of September 15. 

Crippled children of the Jacksonville 

area have entered a contest to give an official 

name to the Motion Picture Charity 

Club's Handicapped Children's Park, it was 

announced by Tom Sawyer, MPCC president, 

and Harvey Garland, head of MPCC's 

Crippled Children's Foundation. The contest 

is being conducted by Mrs. Diane 

Cooper, park director. 

After several weeks of running time 

with the first subrun of "How the West 

" 

Was Won, the suburban Edgewood opened 

with a similar run of "Cleopatra" . . . 

Twin openings of "Zulu" were held at 

Meiselman's Cedar Hills and the Town 

and Country . . . FST's downtown Center 

Theatre was unable to seat all the patrons 

who flocked to see the long-heralded 

opening of "The Carpetbaggers" and big 

crowds were also in attendance for the 

reserved-seat opening of "Circus WorW" 

at Sheldon Mandell's subui-ban Five 

Points. 

Press Says Good Taste 

Is Still Important 


CLEVELAND — Freedom from censorship 

"is important, and good," an editorial 

in the Cleveland Press observed, "but does 

it have to mean freedom from good taste, 

freedom from accepted moral standards 

and freedom to exploit the gutter in search 

of the dollar." 

These comments were inspired by the Supreme 

Court reversal of the banning in 

Ohio of "The Lovers." 

"The lines get more and more daring, the 

subject matter more questionable, there 

are the nude shots, and love scenes boldly 

explicit. No longer is there a Hays office 

or an Ohio board of approval to pass on 

the contents of films shown here. On some 

weekends it is impossible to find a movie 

in greater Cleveland which the entire 

family can view together without some] 

squirming or embarrassment at certair 

scenes." 

Almost in the same issue as the above 

viewpoints were expounded, a page ad announcing 

the opening of "The Lovers" at 

the Heights, Continental and Westwood ar 

theatres boldly stated in headline type: 

"The U.S. Supreme Court Ruled the Prizt 

Winning Film, THE LOVERS, Is Not Ob 

scene." 

Statements by movie critics of news 

papers in five major cities were quoted ii 

the ad which described "The Lovers" as i 

beautiful, rare film, not for the immature 

but neither sexy or sensational 

Nathan Kates Named 

Member of NGC Board 


LOS ANGELES—Nathan Kates, presi 

dent of Columbia Savings & Loan Ass'i 

has been elected a director of Nations 

General Corp.. it was announced by Eu 

gene V. Klein, president and chairman c' 

the theatre circuit operating and entertair 

ment company which recently acquired 

majority interest in Columbia. 

Kates, a practicing attorney in San Fei 

nando since 1935, has been president ar 

a director of Columbia since 1951. He 

also a director of Charter Title Co., ar 

Vista Del Mar, both of Los Angeles. 

Formerly San Fernando police commi 

sioner and a city councilman for tv 

terms, Kates has been long active in St 

Fernando Valley civic affairs. 

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SE-8 BOXOFFICE August 3, 191

. large 

. . The 

. . 

Clean Ads, Good Films 

Win Manager an Orchid 

From Saulhcast Ediliun 

Chicago— Vi Dane. Filmack executive, 

was talking the other day with a 

customer down Tennessee way, who 

asked, "Have you heard about the theatre 

manager in Chattanooga who got 

an orchid from his florist?" 

VI confessed she hadn't hut was interested. 

"Uho was it?" she demanded. 

"And how come?" 

"The manager was Clyde Hawkins, 

manager of AVilby Kincey's Rogers Theatre— 

"Pride of the South." as Hawkins 

calls it,"' said the Tennessee Filmack 

customer. "And the message that accompanied 

the orchid read, "An orchid 

to you for your cooperation for better 

movies and no questionable advertising.' 

" 

'"I think this is nice," Vi told BOX- 

OFFICE in passing along the story. "It 

shows that the townspeople are aware 

of what is going on in the neighborhood 

theatres—and Mr. Hawkins and 

the Wilby-Kincey firm are to be congratulated 

on the policy they keep." 

SAN ANTONIO 

êrman Sollock, manager of the Woodlawn, 

is predicting that "Becket," in 

ts fourth week at the Woodlawn. will win 

in Academy award as the year's best picure, 

and Peter O'Toole will be voted the 

'ear's best actor ... A number of local 

eenagers were determined to get tickets for 

he August 8 premiere of the Beatles' first 

ull length movie, "A Hard Day's Night." 

U 11 p.m. July 24 there were 14 girls and 

ix boys camped out at the downtown Texas 

.aitlng to purchase tickets which went on 

ale at 10 a.m. Saturday at the Texas, as 

lell as the Woodlawn. Laurel and Joseihine. 

Richard Vaughn, manager of the 

rexas said the film will be shown one time 

inly at 10 a.m. on August 8. with doors to 

ipen at 9 a.m. 

Russell Barron, owner of the Indepenlent 

Theatre Supply Co., tire city's oldest 

heatre supply house, is recuperating after 

,n operation, his second. Mr. and Mrs. 

Jarron wish to thank all of their friends 

ind customers for the cooperation exended 

to them while Barron was ill. Terry 

lamirez took over the office. According to 

he Barrens, business is beter now than 

t has been in previous years due in part 

the better products being released . 

loracio Ortiz was in to purchase equipnent 

from the Independent Theatre Supply 

Co., for his new Rio Bravo in Mexico 

new Mount Rose Chuich purchased 

number of theatre seats from the 

upply company, which were previously in 

he Palace Theatre at Granger. 

OKLAHOMA CITY 

pi'e Overholtzer Opera House, later renamed 

tlie Orpheum and more recently 

the Warner, which was constructed about 

1904, will never be used as a theatre again. 

Cooper Foundation Theatres of Lincoln, 

Neb., has .sold the building, equipment and 

all else lock, stock and barrel. It Is not 

known at this time just wlial will go Into 

the place, but there is a rumor that It 

will be reconstructed for an inside parking 

building, or may be torn down for a new 

parking lot. This theatre was constructed 

when vaudeville was in its heyday. The 

first picture we saw after arriving in Oklahoma 

City on Oct. 9, 1916 was "The Birth 

of a Nation," with an orchestra of about 

30 or 40 pieces. Alg Fields Minstrels played 

the theatre several times. When Warner 

Theatres took it over some 20 years ago it 

was renamed to the Warner, and motion 

pictures W'ere shown for many years. 

E;'die Edmiston, former publicist for 

MGM out of Dallas, will open his own Nat'onal 

Promotions. Inc.. office in Oklahoma 

City. He has been in Oklahoma City a 

great number of times promoting MGM 

pictures and is well known by theatre owners 

and exchange men. 

Bob Smith, Grand Theatre and Theatre 

Poster Service, Canton, has taken over 

his own buying and booking for his theatre. 

He recently showed "Tom Jones" in 

his small town, and to his amazement and 

also United Artists, it did an exceptional 

fine business. 

Dennis Ward, a member of the projectionists 

union here, called to advise that 

the union had an answer to the ad which 

it recently placed in Boxoffice asking for 

someone to donate two Cinemascope 

lenses for the Crippled Children's Hospital 

here. Through the generosity of J. Eldon 

Peek, Oklahoma Theatre Supply Co., the 

union now has the lenses and will now be 

able to book much better pictures than in 

the past. The union constructed a booth 

in a recreation hall at the hospital and 

equipped it and has been showing pictures 

to the children who are able to get to the 

hall. Most all the distributors here furnish 

a picture free of charge and the union 

furnishes the operator. This has brought 

joy to many thousands of crippled children 

over many years. 

H. S. McMurrry, Evelyn Theatre and 

Prairie Drive-In at Dumas, Tex., has been 

serving on a federal grand jury at Amarillo 

for some two or three weeks. Dumas 

is a distance of about 50 miles from Aniarillo 

and he makes the trip back and forth 

each day. Unless he gets caught on a long 

drawn-out case, he manages to get back 

rather early but the day before we called 

on him. he got caught and did not get to 

return to Dumas until late that night. He 

said that jury duty is one of the greatest 

experiences he lias had for many years. 

During this exces.sive liot weather, all 

jurors are required to wear a coal and tie. 

but the courtroom is air conditioned. 

Eddie Greggs. United Artijts salesman, 

and his wife Jan took off Friday evening 

• 24 1 on a week's vacation. Their first stop 

was the Machoma lodge at McAlester, 

where they spent part of their honeymoon 

in December 1962. From there, if time permits, 

they planned to visit New Orleans, 

Hot Springs and Memphis and, po.sslbly, 

visit his mother in Poplar Bluff, Mo. 

W. D. Glasscock. 78. Dies; 

An Actor and Exhibitor 

SAN ANTONIO— W. D. Gla.s.scock, 78. 

once known on tlie stage as W. D. Leon who 

built nine theatres in Texas after his show 

career, died at his home here. 

Gla.sscock entered the entertainment 

business with a wagon show, and subsequently 

was with Hagenback-Wallace, 

Pourpaw, Barnum & Bailey, Ringling Bros, 

and his own Glasscock Shows. He also 

played the Pantages, Gus Sun, Keith- 

Orpheum circuits in the Leon Sisters, Lozano 

and Four Leons acts. 

" 

Paramount's "Ring of Treason is directed 

by Robert Tronson. 

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OXOFFICE August 3, 1964 SW-1

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. . Mary 

. . John 

. . Lorena 

. . Madee 

DALLAS 

fJorm Levinson, Trans-Texas executive, 

was on a vacation trip in Los Angeles. 

Dick Empey, also of the Trans-Texas head 

office, returned from a vacation in Wisconsin 

and Minnesota with his family . 

J. C. McCrary. well known as salesman for 

several distributors in this territory, has 

been appointed manager of the first local 

branch of Magna Pictures Corp. and will 

open an office at 312'2 South Harwood 

August 3. He recently was with Heywood 

Simmons and Parade Pictures. 

, . . 

W. J. "Dutch" Crammer resigned at 

General Films to join AIP as salesman. He 

handled the AIP product at General 

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Joy Surratt of the AIP staff and her 

family left on a vacation trip in the east 

Cooper, another AIP staffer, reports 

her son Marvin is retiring from the 

Navy and is coming to Dallas with his wife 

and four children to live. 

Clara Sawyer, shorts booker at Buena 

Vista, who has spent 37 years in the distribution 

business, retired during the week. 

She started with RKO back on Nov. 27, 

1927, where she remained until RKO folded 

in 1957, at which time she was head 

booker. Then she worked for Central 

Shipping several months before joining 

BV. Fellow staffers gave her a party and 

going-away gift. She planned to spend the 

next three months in New Orleans w-ith 

her daughter. 

Betty Owens of the Interstate staff and 

WOMPI treasurer was in Baylor Hospital 

for surgery . 

Cullimore of the Columbia 

staff was home recuperating after 

an operation. 

Sympathy is extended Sarah Murray of 

Long Theatres in the death of her mother 

Lenora Norris. Funeral services were held 

here . Sue Driver resigned at Universal 

and joined the Interstate Theatres 

Bob Lee's gone back to 

office staff . . . 

Universal after a short time as booker with 

United Artists . . . Don C. Douglas is back 

in the hospital for surgery which we hope 

puts him back in good shape after an extended 

illness and complications. 

Mary Lusk, cashier at United Artists was 

vacationing, as was Ruth Smith of National 

Screen Service. We understand Ruth 

was visiting relatives and friends in Colorado 

. Kitts was back at his desk 

after an attack of the flu . . . All of film 

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WEEKLY 

row seemed to be enjoying the peach season 

this week. A shipment of nice peaches 

were sent in by H. L. Durst, owner of the 

Bolero Drive-In at Kerrville. grown in the 

orchards he owns at Fredericksburg. 

Elsie Parish, president of WOMPI, has 

appointed committee chairmen as follows 

—program, Juanita White: membership, 

Ora Dell Lorenz; sunshine, Judy Wise; by-, 

laws, Margie Seely: service, Thelma Jo 

Bailey; finance, Esther Covington: bulletin. 

Sherry Cooper: movies for shut-ins, 

Linda Patterson: Will Rogers, Jo Ellen 

Jones: publicity, LaVerne Gordon: industry 

service, Florence Low^ry: extension,. 

Betty McDaniel; social. Stormy Meadows;! 

historians, Blanche Boyle and Rosa Browning; 

parliamentarian, Mable Guinan ... 

Margie Seely, bylaws chairman, called a! 

meeting for Sunday afternoon

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J^Q:Ung 

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little hunting . . . 

Jfenneth A. Yonge. president of Local 153, 

attended the 47th lATSE convention 

in Louisville. Ky. Looking back through 

the files we are reminded the 35th delegation 

met there in 1940 F. 

Bowington. projectionist at the Palace, 

spent a week's vacation at home, doing a 

Norm and Claudia 

Levinson stopped in El Paso a couple of 

days to visit Bill T. Bohling, manager at 

the Trans-Texas' Capri Theatre. Levinson 

is general manager of the circuit. 

El Paso's growth as a southwestern cultural 

center was a prime factor in the July 

10 opening of the Pine Arts Theatre at 

6345 Alameda Ave. "It seemed there was 

one more element needed to complete El 

Paso's fine cultural facilities; an outlet for 

art films being produced in this country 

and abroad." said Ramon Garcia-Lence. 

president of the Casa View Arapaho circuit 

of Dallas. The managers. Mr. and Mrs. 

Alberto Sanchez, said bookings include 

Five years ago, 

Mom had cancer. 

Mrs. Paul Holmes, of Newport 

Beach, Calitornia, was treated 

five years ago. Now she is cured. 

The number of people cured of 

cancer grows steadily as research 

advances medical knowledge and 

as more and more people have 

annual health checkups. 

See your doctor once a 

year for a health checkup. 

And fight cancer another 

important way. Give generously—to 

"Cancer," c/o 

Postmaster. 

AMERICAN CANCER SOCIETY 

i-miiimm 

three Ingmar Bergman top-rankers, 

"Devil's 'Wanton." "Night Is My Future" 

and the controversial "The Silence." A 

series of filmed operas have been included 

to introduce the city's reopened and 

former Valley Theatre. The 850-seat showplace 

has been completely repainted and 

outfitted with a new screen. An enclosed 

concession stand, located off the lobby, 

will eliminate noise, and free coffee is 

available to patrons in the smoking lounge. 

Off-street parking space is provided adjacent 

to the theatre. Among special 

projects planned for the Fine Arts Cinema 

(its official 

I 

tag is a series of exhibitions 

featuring local artists. 

It never came to town in the 70mm process, 

but United Artists' presentation of "It's 

a Mad, Mad, Mad, Mad World" in the 

35mm version opened at the State Theatre 

on July 29 for an extended engagement. 

And the biggest of the Cinerama spectacles. 

"How the West Was Won," is scheduled to 

move into Interstate's Pershing on August 

4. This version, also in 35mm, is booked 

for an indefinite stay. 

"The Carpetbaggers," at the downtown 

Plaza Theatre, is breaking all records. 

Crowds lined the streets in two directions 

on opening week Saturday and Sunday 

evenings, and business was well above average 

for matinees . . . Interstate city manager 

John Paxton was still ill at Providence 

Hospital . E. Mitchell, general 

manager of Interstate-Texas Consolidated 

Theatres, Dallas, was a recent visitor . . . 

Lewis Thompson, representative for the 

Pepsi-Co'a Co.. New York City, spent a 

few days in the Sun City . Way, 

Modern Sales & Service Co.. Dallas, was 

also in town. 

The Cactus Drive-In at 9581 Dyer St. 

will be expancied, according to a proposal 

presented to the zoning board of adjustment. 

John J. Sweeney, owner of the 

property in back of the theatre, was 

granted permission to lease the land for installation 

of ramps and speaker assemblies. 

Sweeney has a trailer court on the land 

now. 

HOUSTON 

purchased about 1.700 tickets. Some were 

camped by the KILT studio before dawn. 

The authority of the Houston tax assessor-collector 

to censor movies and other 

types of entertainment does not extend to 

books or other publications. This was the 

legal opinion furnished to Buford Rodgers, 

tax assessor-collector, by city attorney 

John Wildenthal. A request had been made 

to the city council by Jerry Sharp, an east 

end civic leader, that the sale of the book, 

"The Carpetbaggers," be banned in Houston 

as obscene. 

Says Pay TV Is Offering 

Some Old Kind of Reruns 


SAN FRANCISCO—Subscription television, 

which has made its debut at Los 

Angeles, already is charging the public for 

what it sees without cost on free TV, Don 

Belding, chairman of the Citizens Committee 

for Free TV, charged Monday. 

Belding said that the pay TV broadcasts 

of the Los Angeles Dodgers vs. Chicago 

Cubs game at Chavez Ravine stadium last 

Friday, Saturday and Sunday, are "exactly 

the kind of home games which baseball 

fans in Chicago see on free TV." 

"The public should know that while nc 

home games will be telecast on free TV ir 

Los Angeles, in Chicago a total of 81 home 

games will be given the public on free TV 

When the Dodgers play the Cubs next ii 

Chicago on September 22, Chicagoans wil: 

see the game on free TV." 

Proposition 15 on the November 3 elec' 

tion ballot would invalidate the California' 

pay TV law which was rushed through tb 

legislature in just eight days creating wha 

amounts to a pay TV monopoly in Call 

fornia. This act authorized use of tele 

phone company right-of-way in pipin 

pay TV into homes, thus bypassing th 

FCC which so far has prevented broad 

scale pay TV over the airwaves on th 

ground the public interest was involved. 

TV Series Maker Pierson (| 

To Write Feature Story 


HOLLYWOOD—Producer Harold Heclj^ 

signed Frank R. Pierson to make his fea' 

ture film writing debut with the adapts 

tion of the Roy Chanslor novel of "Tl" 

Ballad of Cat Ballou." Jane Fonda h£ 

been set as the female lead in the satiric; 

western to be directed by Elliot Silvei 

stein and rolling at Columbia in Septeir 

ber. Pierson's television writer-producei 

director credits include Have Gun, Wi 

Ti-avel, Naked City and also Empire. 

HI Lever, city manager for Interstate Theatres, 

and Homer McCallon, manager 

of Loew's State, report that attendance has 

been surpassing last year's figures. Comedy 

type films are attracting the highest patronage, 

then comes the chillers and sensational 

type . lobby of the Windsor Frcm Southeast Edition 

Air Conclitions Lake Theatre 

Cinerama is featuring a famous collection LAKE BUTLER. FLA.— Moviegoers a 

of circus objects collected by Mrs. Fred enjoying screen fare in solid comfort th 

Stancliff. The Windsor is showing "Circus summer at the Lake Theatre, thanks 

World" . Balkin. the publicist, is the foresight of Harry Lake, owner of tl 

making plans to move to Hollywood and theatre. Lake installed two five-ton ai 

iMitcr production. 

conditioning units in the movie hoiwe eai 

in the summer. 

Allison Sanders, who writes In Houston, 

a column for a local daily, gave away 

passes to "Good Neighbor Sam" at the 

Metropolitan. Readers are invited to submit 

names of those who have done a good FAST • DEPENDABLE • SERVICE 

Southwestern Theatre Equipment Co., Inc 

neighbor deed and win the free tickets . . . 

CAPITOL 2-94«l 

Seats for the advance August 8 showing of 1702 Ruik Ave. Houston 2, Tno 

"A Hard Day's Night." sponsored by KILT 

"W« Approclot* Your BioIimm" 

at the Metropolitan, went on sale Wednesday, 

July 22. By noon, teenagers 

Your Complete Equipment and Supply Housi 

had 

SW-4 BOXOFFICE August 3. ISl

ew V/isconsin House Columbia's 40th Anniversary Drive 

or General Cinema 

MILWAUKEE— Harold Sampson, clialrjii 

of the board of Sampson Enterprises, 

Milwaukee real estate firm, has aiiunced 

plans for construction of a 1,000- 

at theatre in West AUis, a Milwuakee 

burb. The theatre to be known as the 

nema, will be leased to General Cinema 

)rp. of Boston, which owns and operates 

e Bluemound Drive-In on the outskirts 

Milwaukee. 

The new theatre, to be located in the 

estlane Shopping Center facing Highway 

iQ between West Oklahoma and West 

itional avenues, will cost more than $600,- 

0, including land and furnishings. Conruction 

is expected to be started within 

days, Sampson said. 

The Cinema, designed by Maurice D. Sork, 

Massepequa Park, N.Y.. will be the 

•St new movie theatre in West Allis since 

le suburb's present two houses, the 

ipitol and Paradise, were completed in the 

I20s. Among the features will be air contioning, 

staggered seats that push back 

id the latest .sound and projection equiplent. 

The screen will cover the entire 

ont wall without curtains or stage and an 

rt gallery will be located in the lobby. 

febraska Colleges Share 

Senerous Cooper Grants 

LINCOLN—Grants of $15,900 to Neraska 

colleges, plus establishment of the 

ooper Foundation Development Fund by 

lacing nearly $72,000 of resources given 

jrlier at the command of the University of 

ebraska Foundation, w-ere announced here 

y the Cooper Foundation. 

Details of the generous Nebraska-wide 

love were outlined by Jack Thompson of 

jncoln, president of the Cooper Poundaion 

who also directs operation of Cooper 

heatres in Nebraska, Colorado and 

linnesota. 

The $15,900 includes a $5,000 grant to 

laugurate the Cooper Foundation Ti'ustees' 

demorial Fund with the University of Neiraska 

Foundation. Both principal and inome 

will be available for use by the Colege 

of Business Administration to provide 

cholarships to candidates in this college. 

It will honor former Cooper Foundation 

rustees now deceased: John E. Miller, 

Charles Stuart, Sidney R. Kent, Joseph C. 

Seacrest, Max Beghtol, T. B. Strain, 

Samuel R. McKelvie and Arthur S. 

Raymond. 

Other grants in the $15,900 include $1,000 

;cholarships each to Nebraska Wesleyan 

n Lincoln, Doane College in Crete, Dana 

:;ollege in Blair, Midland College in Freiiont, 

Hastings College in Hastings and 

Jnion College in Lincoln: $2,500 to Creighton 

University in Omaha for research 

projects in the motion picture field: $250 

the Denver Symphony Society, and $100 

.0 Lincoln's Junior Golf Course project in 

\ntelope Park. 

Emphasizing the classic nature of Columlia's 

"The Bridge on the River Kwai and 

" 

he popularity of its music, more than 2,000 

:opies of the "Kwai" album were sold last 

ear when the picture was not in release. 

The above were photosraphed during a meetiiii; of leading exhihitors, circuit 

bookers and buyers in Minneapolis to promote Columbia Pictures' 40th .\nniversary 

sales and billings drive. Arrangements for the meeting were made by Ben .Marcus, 

Columbia's midwest division manager, and Byron Shapiro, branch manager. In the 

top photo, left to right, are Richard Dynes, Hazelton-Dynes: Lyman Lee, Richfield 

Theatre; Mrs. Marcus iBen Marcus' 85-year-old mother); Marcus, and Lowell 

Kaplan, Berger Amusement Co. In the photo below, exhibitors are shown lining 

up for playdates as bookers Marvin Maetzold and Fred Kinnegan record the information. 

.Standing, left to right: Tom Burke, Theatre Associates; Robert Hazelton, 

Hazelton-Dynes; Lowell Kaplan, Berger Amusement Co.; Paul Lundquist, 

Northwest Theatres; Melvin Lebewitz. Parkway Theatres, and Harold Engler, 

Hopkins Theatre. 

While the sales and billing drive was bei:-;g explained by Marcus and Shapiro, 

the meeting was interrupted by the entrance of the children of the Minneapolis 

salesmen and bookers plugging the drive with such signs as "Give My Father 

Dates, "Baby Needs New Shoes, " " etc. Then the door to the meeting room opened 

and in marched Mrs. Anna Marcus, Ben's mother, with the sign pictured above, 

"Give My Benny and His Gang Lots of Dates. The surprised exhibitors applauded 

" 

and pledged full cooperation with lots of playdates for the drive. 

lOXOFFICE August 3, 1964 

NC-1

. . Harold 

Madison Columnist Rediscovers Fun 

Of Taking His Children to Movies 

MADISON. WIS—Miles McMillin. who kettle and draped with innumerable vegetables. 

does a column for the Capital Times here. 

The children are still laughing 

had an interesting experience while attending 

about "grandmother stew." In the end. 

the Strand Theatre recently. Let the wolf is not killed. He is ,=aved as the 

him tell 

resuH of a plea for mercy from Red Ridinghood 

and becomes 3. it! 

Apparently persuaded that the theatre 

gamekeeper for the 

needed some airing from the lusty sensuality 

people of the community where Red 

of "Tom Jones." the management of Ridinghood lived. 

the Strand recently promoted a weekend One cannot go through a movie experience 

run of a Mexican movie. "Little Red 

with children without marvelling all 

Ridinghood." 

over again at the depth of feeling with 

Nancy, who seems to have some special which they react. The suspense built up as 

intelligence service about what is going the wolf pursued Rid Ridinghood and the 

on in Madison, joined Cricket in wheedling woodcutters came—oh. so slowly— to her 

me into taking them. In turn. I got a rescue had Nancy chewing on her glove 

pledge of a moratorium on mischief making 

and Jill's eyes almost popping out. You 

until 1980. They signed on their buddy could just feel them ache as they sat 

Jill May for the tour. 

transfixed. 

It turned out to be a more pleasant experience 

than anticipated but only because BOY LIVES EACH SCENE 

of my heavy immunization against the Cricket is more of a direct actionist. He 

shrill shrieking for which youngsters have was in the aisle exhorting the woodcutters, 

been noted from time immemorial. 

"Hurry! Hurry!" But even more amazing 

The Mexican version is different than the swiftness of the transition in mood. 

is 

ours. Instead of a completely bad character, 

A few seconds after their aching anxiety, 

the wolf is quasicomic. And he has they were roaring with laughter as the 

a lackey. Mr. Skunk, who Is played by a townspeople spanked the wolf's bottom 

dwarf and is excruciatingly funny, as indeed 

with pots and pans. 

is the wolf in many of the situations. It was Cricket's first movie, so I was 

The W'Olf never eats anyone, though he startled at his apparent familiarity with 

talks about it a lot. 

the concessions section. He was hardly in 

The worst that happens to Red Ridinghood's 

his seat when he was exploring the possi- 

grandmother is that she is put in a bilities of getting popcorn. This, no doubt, 

is part of the lore he picks up from his 



honors. As o box-office attraction, 

it is without equol. It has 





3750 Ookton St. * Skokie, Illinois 



Filmack's 

TEASERETTES 



ro» Msr snvicf - nui auAiirr 

STII.I.S 

Anrl 

sister. 

Once he had the popcorn, the inevitable 

happened: During a tense moment he 

spilled some on the floor. Then he suffered 

through the maddening dilemma of 

getting down and picking up the spilled 

kernels or keeping an eye on the screen. 

Now and then, through the more serene 

scenes, he would disappear from sight to 

retrieve some of the lost treasure. I noted 

that he spilled more in the venture than 

he retrieved. 

THEME MORE WHOLESOME 

It seemed to me that the message of the 

Mexican story was far more wholesome 

than the bloody one in our version. The 

real evil in the movie is not the wolf but 

the superstitions and fears of the people 

concerning him. The theme of forgiveness 

was also notable in another movie I 

was persuaded to attend, this time with 

the help of Cici and her pretty friend from 

La Pollette High, Pat Williams. This was 

Walt Disney's "The Tiger Walks." Here 

again the plea of a young girl saves the 

tiger who, goaded by a drunken, cowardly 

keeper, escapes. 

The best part of this movie comes in the 

realization that the escaped tiger is not 

the danger to soci:'ty that the politicians 

are. The politicians, from the governor on 

down, are depicted as interested only in 

how the tiger hunt can influence their 

political fortunes. 

The governor, who smiles engagingly at 

just the right moment when the cameras 

are cocked, is played superbly, as is the 

part of his fast-talking public relations 

aide. I couldn't help recall some of my 

own experiences with the political animal. 

Walt Disney may not know his tigers, 

but he surely knows his politics. I defy you 

not to be on the tiger's side. I sensed that 

even Cricket got the message, though at 

one time when the tiger was in a farmer's 

barn and seemed about to spring on a calf, 

he turned to me to say, "Hey, let's get out 

of here." 

Perhaps if more parents took their children 

to the theatre and STAYED with 

them through the performance, they too 

would thrill to the small fry's antics and 

reactions, in addition to relishing a good 

picture in the bargain. 

MILWAUKEE 

JJenry Kratz, executive secretary for Allied, 

was visited by three aggressive men in 

one day: "Willie" Wilson of Murray Pictures: 

Terry Branson. Cinema Distributors 

of America, and Ben Weiner. on his own. 

Looks like Wilson is going to duplicate the 

saturation in this area he had last year. 

This time he's signing 'em up for "Little 

Boy Blue." Branson, who had Miss "Koko" 

Colett with him, lined up the Bluemound 

Drive-In, Starlite Outdoor. Granada, 16 

Outdoor, Slinger and 57 Outdoor, to name 

some of those listed. Weiner, with his 

"Miracle of Santa's White Reindeer," appeared 

likely also to wind up with 

saturation. 

Moves reported in the making: Roger' 

Warbelton from the Princess to the Victory 

as manager, relieving Bob Brill from doing 

two and three trips a day from the Point' 

to the Victory . Berg will manage' 

the Princess, having been transferred from 

the Modjeska. 

Attorney George W. Hamilton, the 70- 

year-old Wisconsin delegate who questioned 

Senator Barry Goldwater on his civil rights 

views, is no stranger to the limelight and 

Hollywood. During his eight years in Hoi-, 

lywood. while working as an attorney foi 

an insurance firm, Hamilton appeared in 

minor roles in movies starring Clark 

Gable, Susan Hayward. Van Heflin. Charlton 

Heston and Harry Morgan. Among thf 

films were Lone Star. Tap Roots. The 

President's Lady and The Well. 

Ex-Milwaukeean Cy Howard has beer 

signed by Warner Bros, to develop fron 

his own stories two 30-minute corned; 

series for television, "The Tax Man" am 

"The Breadwinner." He just completer 

the screenplay of "Community Property,' 

Prank Sinatra's next picture for Warne' 

Bros. 

The Milwaukee public library's summe 

film schedule featuring "The History Oj 

Movies," includes the following pictures, 

The Black Pirate. Hunchback of Notr. 

Dame. Will Rogers. Son of the Sheik 

Tumbleweeds. Variety. Movies Leani t 

Talk. The Real West, Niok, the Elephan 

and Poland. Admission is free. 

A paragraph incorrectly added to a stor 

on the opening of the new Southgate The 

atre by Prudential Theatres listed a nuni 

ber of theatres as units of the circui 

which as a matter of fact are not. W 

apologize to Harry Boesel. Wisconsin mar 

ager for Prudential, for the inadvertei 

addition of a number of theatres to h 

management 

Palatial manors of the Hawaiian Islanc 

are making their movie debuts in Oti 

Preminger's "In Harm's Way," a Paramoui 

release. 

NC-2 BOXOFFICE August 3. 19

. . Don 

. . Dale 

. . July 

. . . Bill 

. . . From 

. . . John 

. . United 

. . Among 

. . With 

. . The 

1 Myrick Sells Theatre 

D Push Promotion Plan 

LAKE PARK. IOWA— Al Mynck. fomiiT 

jsideiit of National Allied and of llie 

va-Nebiaska-South Dakota unit, has 

d his State Theatre here to Elmer Lar- 

1, who will integrate the film house into 

i bowling alley and cafe business. The 

-lane alley and cafe are next door to 

; theatre. 

•This will be the most extensive recrean 

center that I know of in a town of 

lOO population." Myrick said. 

Myrick plans to devote his time to sell- 

5 his Tiade-at-Home promotion to exjitors. 

He said he has placed the program 

32 states. 

INCOLN 

he Nebraska town of Tekamah has a portrait 

of the late Hoot Gibson, veteran 

ovie cowboy star for good reason. The 

le Edmund Richard Gibson lived in 

!kamah during his boyhood years. The 

irtrait was received recently as a gift 

Dm artist Dorothy Anderson Constable 

Lancaster. Calif., who also is a former 

;braskan. once living in Burt County. 

Big plans for a big show. The Beatles' "A 

ard Day's Night," opening August 18 at 

le 'Varsity are in the making, reports 

sbraska Theatre Corp. city manager Walt 

incke. With Larry Starsmore of Colodo 

Springs in town Jancke outlined prootion 

for the minimum one-week run. 

eluding a tie-up with KLMS-Radio for 

. . . Starsmore 

le opening day ticket sale 

president cf the Westland Corp. of Coloido. 

parent organization for the Nebraska 

heatre Corp. Coming to Lincoln with 

im were Bob Hirz, representing Warner 

ros. and Sol Francis. Allied Artists, both 

sadquartered in Omaha. 

Walt and his wife have been moving and 

;tting settled in a newly-completed house 

t 3601 Vine, rented after they sold their 

igger Van Dorn home. The couple had 

leir eye on an apartment without a yard 

Jt Noodle, their 14-year-old dog. changed 

lose plans when apartment landlords symathetic 

to canines were found to be 

radically nonexistent. 

Red Cloud's second annual Alice Blue 

loud pageant this season had Chief 

potted Hawk, who appears in "How the 

/est Was Won." as a featured attraction. 

'he Chief and his three sons performed 

ndian dances in the pageant in memory of 

he famed Sioux princess whose grave 

verlooks the town of her father's name 

led Cloud. Chief Spotted Hawk heard of 

he pageant last year while visiting in Kanas 

and came north to find out more about 

t. He accepted an invitation to appear in 

his year's pageant. According to Blue 

'loud pageant director Norman Pierce, 

-hief Spotted Hawk would be a "sort of 

listant cousin of the princess. Alice Blue 

;ioud." Between film roles. Chief Spotted 

lawk is arts and crafts director of an 

ipache reservation at Dulce. N.M. He also 

5 known as Joe Dakota. 

Catherine Spaak refuses to drive regular 

utomobiles in Rome's heavy traffic 

Ithough she became an expert go-cart 

river for scenes using the snappy midget 

ars in Embassy's "Crazy Desire." 

•OXOFFICE August 3, 1964 

DES MOINES 

f^loria Grossman reports from the Circle 

Theatre at Nevada, Iowa, that late 

evening patrons at the Circle recently 

were treated to an unannounced personal 

appearance of film star Neva Patterson, 

currently featured in "David and Lisa." 

Miss Patterson Is a native of Nevada. 

Funeral services were held here Saturday. 

July 18. for James A "Art" Meredith. 80. 

former exhibitor at Sigourney, who died at 

Veterans Hospital following a stroke. 

Meredith at one time operated the theatre 

at Fort Des Moines. 

Clarence Lay and his wife Caroline not 

only manage the Gordon Twin Drive-In 

just off well-traveled Interstate 29 at 

Sioux City, but they also find themselves 

providing something near a "Traveler's 

Aid" for tourists lost in Siouxland. A day 

never passes but some lost vacationer 

wheels into the Gordon compound for directions 

and gets not only the correct directions 

but a courteous bon voyage as well 

from the genial theatre manager or his 

wife. 

"One for the money, two for the show, 

three to make ready and four to GO!" The 

old rhyme might have been the motto for 

the Kearney, Neb., drive-in, which lost its 

tower in a recent storm. Ten days later, 

workmen finished tearing down the scaffolding 

at 8 p.m. and the show started the 

same evening at 8:25 brides include 

Vivian DeMar. employed at 

. 

the 

OMAHA 

The annual Variety Club Field Day will be 

held August 3 at the Omaha Field Club 

and will include golf, dinner and entertainment 

Shane, city manager for Tri- 

. 

States Theatres, announced that after 30 

years the Orpheum is switching from 

usherettes to ushers. Shane said there 

were 50 young males who applied for ten 

positions. "We feel this system is better for 

training personnel for future posts." Shane 

said. 

The daughter of the exhibitor at the 

Princess Theatre in Odebolt. Iowa. Mrs. 

Gertrude Horstman. was attacked by a 

male assailant when the two wômen returned 

home from the theatre at night. A 

man had hidden in Patsy's bedroom and 

sprang upon her when she entered the 

room, the young woman charged. When 

she fought him off, according to the 

charges, the man stabbed her in the leg 

and inflicted a wound that required 14 

stitches. Mrs. Horstman said the man 

slugged her as he fled from the house. 

Patsy later identified an Odebolt man as 

the assailant. Charges have been filed. 

Dwight Hanson, Rockwell City. Iowa, exhibitor, 

has installed new^ lamps at his 

Triangle Drive-In Syphert has 

. 

announced he is closing his Norka Theatre 

at Akron. Iowa, until fall . . . Willis Warner, 

who has the Hilltop Drive-In at Fort 

Dodge, Iowa, says work is progressing 

rapidly for his new factory where he will 

manufacture flies for fishermen for national 

distribution . . . Al Gran, who has 

the Sioux Theatre at Sioux Rapids, Iowa, 

Charles Theatre. Charles City Richard 

Immel is the groom. 

A lon«-unu.sed building came under the 

bulldozer at Iowa City to make room for 

a new municipal parking lot. The leveled 

bricks once hou.sed the old Capitol Theatre, 

at one time known as the Pastime Theatre 

Link of Allied Artists. Omaha, was 

in Des Moines. Also from Omaha. Pat 

Halloran was in on business for Buena Vista 

Minneapolis, Abbot Swartz was 

here representing Independent Film 

Distributors. 

Joe Cole, manager of the newly-redecorated 

Rlalto at Fort Dodge, is a man with 

foresight. At his recent kiddles matinee. 

Cole gave away snow cones AFTER the 

kids had seen the show. Still, just to be 

sure, he covered the new carpet with a 

plastic tarp . 

the Filmrow vacationers 

were Lois Loar, Joe Young's secretary 

at Warners; Karen Bitting, Columbia, 

and Virginia Jacobs, MGM . . . Bill Dippert. 

Columbia office manager, planned a 

weekend trip to 'Vellowstone to pick up 

his daughter who has been working there 

Pascuzzi was honored by colleagues 

on his birthday. 

Former Columbians AI and Mary LeWame 

Miller, now of Minneapolis, are parents of 

a baby girl . the mercury in the 

90s for ten days straight. Universal branch 

manager Ole Olson and wife Betty headed 

north for two weeks at Lake Okiboji. 

and his wife have returned from the Mayo 

Clinic at Rochester. Minn. 

Vem Brown, exhibitor at Missoui-i Valley, 

Iowa, has a battered car as the result of a 

rear-end collision with a truck w-hile in 

Omaha for booking last week . . . Gordon 

McKinnon. head of the Arrow Theatre 

Corp. with headquarters at Spencer, Iowa, 

had his brother from Minnesota as a guest 

last week . 

Artists held a tradescreening 

for "Secret Invasion" at the Admiral 

Theatre . 

State Theatre will 

bring back "West Side Story" August 12, 

the first time it will have run in 70mm 

here. 

Two special premiere showings of UA's 

"A Hard Day's Night," a Beatles film, will 

be given at 7 and 9;30 pjn. August 11 at 

Key theatres, in New York City, Westchester. 

Nassa uand Suffolk counties. 

Distributed in your area by 

Independent Theatre Supply Dealers. 

HURLEY SCREEN COMPANY, INC 

9*-17 Northern Blvd. Corono, N. Y. n36« 

NC-3

. . Ted's 

' 

MINNEAPOLIS 

fAiii City's Aquatennial festivities came to 

an end last week and the town continued 

to have a heady Hollywood aspect 

right up to the end with visits from Red 

Skelton. Pat Suzuki and Arlcne Dahl. Miss 

Dahl, like Tippi Hedren, a local gal who 

made good in the big time film scene, participated 

in her first Aquatennial way back 

in 1940 as a teenage drum majorette with 

her high school marching band. This year 

she was grand marshal of the torchlight 

parade. 

Ted Mann's new Southtown Theatre opens 

this week with a round of festivities that 

includes balloon rides and four days of 

telecasts of KSTP-TVs Trea.sure Chest 

shows from its stage. Pinal negotiations for 

the first screen offering for the house are 

now being made, and the best bets seem to 

be "The Pink Panther," "Good Neighbor 

Sam" or "Tom Jones" Academy 

. 

Theatre has been playing MGM's shortsubject 

on the f!)ming of "The Night of 

the Iguana." which features behind-thescenes 

shots of Burton and Liz, director 

John Huston and others at work on the 

highly touted movie. Hasn't hurt business 

at the World, where the actual film is playing, 

either. 

Transfer of ownership of two upper midwest 

theatres was noted here this month. 

Keith Berg, formerly associated with Ted 

Mann in operating the Minneapolis Orpheum, 

has bought the Princess Theatre at 

liajlTiffi^ 

8" ir\" $1*500 Per Thousand FOB Del. 

X lU '*' (Minimum Order 1.000 • 

Check with Order- 

THEATRICAL ADVERTISING CO. 

NO CO D.s 2310 Coss Detroit 1, Mich. 

St. James from Mrs. Harry Nelson. The 

Princess has been operated for the past 14 

years by Martin Johnson. Clem Jaunich, 

longtime theatreman now living in Minneapolis, 

has sold his Delano Theatre to H. 

Schumacher of Delano. Schumacher plans 

extensive remodeling and refurbishing of 

the theatre. 

New Rosenberg Company 

Has Two Film Projects 


HOLLYWOOD—Director Stuart Rosenberg 

has formed an independent production 

company with two projects already scheduled—"The 

Single Girls," a television series 

created by Rosenberg and in association 

with Ben Gazzara's Angela Productions, and 

a theatrical film, "Forget About It, Baby." 

Rosenberg megging. The latter will roll in 

February in New York, depending on the 

status of "Traveler Without Luggage," in 

which Gazzara will star on Broadway, commencing 

September 17. 

UN Makes Deal for Film; 

Plans Six for TV Use 


HOLLYWOOD — An 

hour-and-a-half 

film for the United Nations will be made 

by producer-director George Sidney. This 

will mark the organization's entry into 

television through the formation of Telsun 

Foundation, Inc., a nonprofit organization 

headed by Paul Hoffman, managing 

director of the UN Special Fund. 

Four million dollars have been allocated 

for the purpose of making six 90-minute 

filmed dramas designed to dramatize the 

whole range of UA activities. 

Cissy Wellman, after a successful TV 

career, is joining her brother William Wellman 

jr. in Paramount's "The Disorderly 

Orderly," portraying a nurse. 

'Moon-Spinners' 375 

First Week in Omaha 

OMAHA—Top boxoffice honors went to 

the State Theatre as "The Moon-Spinners" 

got off to a dazzling start with grosses 

more than triple the average take. Four 

other theatres offered holdovers, including 

"It's a Mad, Mad, Mad, Mad World," 

which piled up another fat gross in its nth 

week at the Indian Hills. "The Carpetbaggers" 

topped average in its fourth week at 

the Orpheum and was held for a fifth. 


Admirol 633 Squodron (UA) 120 

Cooper The Fall of the Roman Empire (Pora), 

4th wk 100 

Indian Hills— It's a Mad, Mad. Mod, Mod World 

(UA-Cineramoi, 17tti wk 

i 

275 

Omoho— Robin and the 7 Hoods !WB), 4th wk. . 

95 

Crpheum The Carpetbaggers (Para). 4th wk 

. 

160 

State—The Moon-Spinners (BV) 375 

"What a Way to Go!' 300 

At Milwaukee Riverside 

MILWAUKEE — "The Carpetbaggers'" 

at the Point and "What a Way to Go!"< 

at the Riverside were the outstanding 

grossers for the week, the latter scoring 

300 at the Riverside, while "Carpetbaggers" 

came up with a combined 280 gross percentage 

at the Mayfair, Palace and Point 

theatres. Right up there in the race, too 

was "The Unsinkable Molly Brown," which 

was 275 in a third week at the Towne. 

Capitol Court Beeket (Pora). 5th wk 16C 

Cinemo I It's a Mad, Mad, Mad, Mad World 

(UA-Cinerama), 31st wk 12! 

Cinema II. Uptown Seventh Dawn (UA) The lOl' 

Downer (Confll The Orgonizer MX 

Mayfa.r, Palace, Point The Carpetbaggers 

(Para), 3rd wk 2SC 

Riverside What o Way to Go! (20th-Fox) .... 

Southgate Circus World (Bronston-Cinerama), 

3rd wk 

wk 

Strand Mediterranean Holiday (Cont'l), 6th 

Times Crazy Desire (Embassy) 

Towne The Unsinkable Molly Brown (MGM), 

3rd wk 

Warner, 57 Outdoor Good Neighbor Sam (Col), 

2nd wk 

'- 

'Becket' Enters Minneapolis Scene 

] 

With 125 at Mann's Academy 

MINNEAPOLIS—Newcomer "Becket" am 

second week holdover "A Shot in the Dark 

vied for top billing in Mill City boxoffic 

returns this week, posting identical 125 rat, 

ings at the Academy and Mann houses re, 

spectively. "How the West was Won" kep' 

rolling along like Old Man River at th 

Cooper, marking 120 per cent in its con; 

tinuance of a record 72-week run. 

, 

Academy Becket (Parol 1/ 

Century—The Unsinkable I 

Molly Brown (MGM), 

3rd wk 1^ 

Cooper How the West Was Won (MGM- 

Cireroma), 72nd wk K. 

Gcphcr— The Moon-Spinners (BV), 3rd wk 10 

Lyric— Robin and the 7 Hoods (WBl, 5th wk t 

Mann—A Shot in the Dark (UA), 2nd wk IJ 

Orpheum— Mcrnie (Univ), 2nd wk « 

State Good Neighbor Som (Col) Ifl 

4th wk 

St. Lous Park- What o Woy to Go! (20fh-Fox), 

l 

< 

5th wk 

Suburban World Flame in the Streets (Atlantic) . 

World The Night of the Iguana (MGM), 2nd wk 

Oskar Werner Company 

To Make Films Abroad 


HOLLYWOOD—Oskar Werner. Vienne. 

actor currently in Hollywood starring 

: 

Stanley Kramer's "Ship of Fools" at Ct 

lumbia, has announced the formation < 

Oskar Werner Productions, independei 

company geared .solely for motion pictu: 

making abroad. Werner has acquired thn 

properties which will launch his new con 

pany, headquartered in Switzerland. Proi 

ertics are "A Castle in Europe," "The Bo| 

Comes at Midnight" and "A Man Nam* 

Judas." 

NC-4 

BOXOFFICE August 3, 19

; week 

I Kqi-Whot 

'anther' Lofly 450 

d Cincinnati Week 

CINCINNATI—First-run theatres stood 

test this week with the odds against 

m in the combination of withering hot 

jther and numerous live attractions. 

he Pink Panther" continued to hold first 

;ition at the Times in the strong line-up 

film entertainment. 


K— Bedtime Story (Univ) 90 

>ossodor, Ookley Dnve-ln The Corpetboggers 

'oro). 4th wk 200 

itol The Circus World (Bronston-Cineromo), 

th wk 150 

jire. Hyde Pork The Empty Canvas (Embossy) 95 

-d—The Unsinkoble Molly Brown (MGM), 

th wk 190 

d— The Doll (Kanawha) 120 

h^Good Neighbor Sam (Col), 3rd wk 125 

motional 70 Beckel (Poro) 1 80 

es—The Pink Panther (UA), 3rd wk 450 

n Dnvc-ln— Block Like Me (Confl), 2nd wk. .100 

ley—What a Way to Go! (20th-Fox), 5th wk. 140 

gh Percentages in Detroit 

spite Newspaper Strike 

DETROIT—In a city plagued by an eviitly 

long newspaper strike, "The Carpet- 

;gers" at the Michigan continued to 

d the downtown houses in its fifth week. 

)st attractions have been held over, so 

it people knew what was showing. A 

idency of people to turn to the movies 

len they had no newspapers was hoped 

•, but apparently most people turned 

itead to TV. right at hand. The long term 

feet of the strike is certain to be depre&s- 

; for the industry. Despite all handicaps, 

wever, the Mai Kai had a strong second 

with "What a Way to Go!" 

ims—The Unsinkoble Molly Brown (MGM), 

nd wk 160 

—Hercules in the Haunted World (Woolner); 

lostle of Blood (Woolner) Not Available 

ind Circus Zulu (Levine). 2nd wk. I 10 

moveover, 

dison The Moon-Spinners (BV), A Distant 

rrumpet (WB), 2nd wk 135 

o Woy to Go! (20th-Fox), 2nd wk. 350 

rcury-Good Neighbor Som (Col), 2nd wk 125 

:higan The Carpetbaggers (Para), 5th wk. ..185 

ms— Robin 

ins-Lux Knm—Tom 

and the 

Jones 

7 Hoods 

(UA-Lopert), 

(WB), 2nd 

23rd 

wk. 

wk. 

150 

120 

ecket' 415 at Colony 

tads Cleveland Week 

CLEVELAND—"Good Neighbor Sam" 

introduced to Allen Theatre audiences, 

IS 

other theatres played holdovers, and 

all 

e Columbia feature wound up with 185 

its Allen debut. Stratospheric percent- 

:es were registered by "Becket," which 

d 415 in a fourth week at the Colony, 

id "Yesterday, Today and Tomorrow" 

n up 375 at the Heights and Westwood. 

jpacity audiences continued to see "The 

irpetbaggers" at the Cinema. 

en—Good Neighbor Sam (Col) 185 

^rno—The Carpetbaggers (Para), 

6th wk Daily Sellouts 

lony— Becket (Poro), 4th wk 415 

ntinentol—The Lovers (Zenith), 5th wk 110 

ights, Westwood Yesterday, Today and Tomorrow 

(Embassy) 2nd wk 375 

Dpodrome What a Way to Go! (20th-Fox), 

5th wk 90 

iloce Circus World (Bronston-Cineromo), 

5th wk 55 

3le—The Unsinkoble Molly Brown (MGM), 5th wk. 110 

Twin Theatre Included in 20-Acre 

Downtown Development at Detroit 

DETROIT— Plans for a two auditorium 

theatre in a new 20-acre, $18 million downtown 

development to be known as International 

Village were confirmed here. The 

house, as yet unnamed, is to be operated 

by Nicholas George, independent circuit 

operator. 

The International Village will be the 

first theatre built downtown in Detroit 

since the construction of the 500-scat Telenews 

in 1951. and the first major theatre 

construction downtown since the wave of 

theatre building In the 1920s that gave the 

city most of its .-resent first-run houses. 

The International Village will have a 

seating capacity of 2.500 in two auditoriums. 

Plans are to play first-run Hollywood 

product in one auditorium and foreign 

or art type pictures in the smaller 

auditorium. Equipment plans by George 

include installation of 70mm and other 

widescreen processes, and closed-circuit 

television facilities. 

The general details were released by 

Walter C. Shamie, developer and founder 

of International Village. The project is designed 

to have a major complex of entertainment 

facilities, and has been described 

as a modern version of Copenhagen's famed 

Tivoli, and "America's only downtown 

theme park." Another unit planned is a 

2,200-seat for legitimate presentations, to 

be operated by the Nederlander family, 

who also have a number of motion pictui-e 

theatres. 

The site is about six blocks from the Old 

City Hall site, which is the heart of the 

downtown district. 

George now operates seven hardtop and 

COLUMBUS 

TJKO Palace and Academy-Neth's University 

will present the Theatrofilm production 

of Richard Burton in his "Hamlet" 

Broadway show September 23. 24. 

VVarren Cremean, city service director, 

subbed for mayor Maynard Sensenbrenner 

at the unveiling of the Columbus City Hall 

historical plaque on the facade of Loew's 

Ohio July 24. The plaque commemorates 

the fact that the old hall occupied the 

theatre site from 1872 to 1921. The hall 

was destroyed by fire. Manager Sam Shubouf 

of the Ohio participated in the ceremony, 

which was tied in with the Ohio's 

booking of "The Unsinkable Molly Brown." 

Officials of the Franklin County Historical 

Society, Ohio Historical Society and civic 

and county officials and newspapermen 

participated in the ceremony. 

Ed McGlone, RKO city manager, is back 

In town following hospitalization at Will 

NICK GEORGE 

drive-in theatres in the area, including the 

new Mai Kai in Livonia, w'hich is making 

a major bid for first-run status. In recent 

weeks he has announced two major expansions— 

construction of a 1,500-seat indoor 

theatre adjacent to his Port George 

Drive-In in Southgate, and of a second 

auditorium to approximately double the 

facilities of the Mai Kai. 

George announced that his son Lewis, 

a recent graduate of the Wayne State University 

Law School, is joining his staff. 

Memorial Ho.spital . . . Columbus 

Rogers 

show business friends of Marmaduke R. 

"Duke" Clark, who was Paramount exchange 

manager here in the late '20s and 

'30s. wêre saddened at news of his death 

at 74 in San Mateo, Calif. Clark was one 

of the organizers of Columbus Variety Tent 

2 and was elected for several terms as chief 

barker. 

Convention Reels Do Big 

In No-Newspaper Detroit 

DETROIT—In a city berefit of newspapers 

by a strike, the Family Theatre 

drew a third better than normal business 

by rushing in reels of film on the Republican 

convention and running seven showings 

a day. The theatre had to put on its own 

leaders. A newsreel of the preceding week 

was added to give background and patrons 

an extra measure. The showings were exploited 

on handbills, posters and the theatre 

front, radio spots and the marquee. 

They were planned by Pearce Parkhurst 

of the Ellul circuit. 


Large Core 


MAXIMUM LIGHT 

Evenly Distributed / 

Illinois— Universol Xenon Electronics, 4437 No. Broadway, Chicago. 

Phone 243-3330 

Kentucky—Stondord Vendors of Louisville, Inc., Louisville — Phone 

S87-0039 

Michigan— Notional Theatre Supply, Detroit—Woodword 1-2447 

OXOFTICE August 3, 1964 ME-1

DETROIT 

Tippi Hedren, star of Universal's "Mainie." 

was a guest of honor at a luncheon at 

the Standard Club for newspaper, radio, 

and television people from all over the 

state, arranged b.v David J. Kane . . . Joe 

Flynn. Tim Conway, and Carl Ballantine 

of "McHale's Navy" toured the state with 

Carl J. Perrazza of Universal handling upstate 

booking, accompanied by Henry Capogna 

of Butterfield. Bay City, Muskegon. 

and Kalamazoo theatres did terrific business, 

and the South Dort Drive-In at Flint 

tui'ned away over 1,000 cars on Friday. 




it is without equal. It has 



Be sure to give seating or ear capacity. 

HOLLYWOOD AMUSEMENT CO. .. 

3750 Ookton St. • Skokie, Illinois 

Distributed in your area by 

Independent Theatre Supply Dealers. 

-HURLEY SCREEN COMPANY, INC- 

96-17 Northern Blvd. Corona, N. Y. 11368 

Service . . Parts Repoin 

DETROIT POPCORN CO. 

READY-TO-EAT POPPED CORN 

Corn - Seasoning - Boxes - Soli 

DISTRIIIUTORS OF CIIBTOIIS' rorCOItN MACHl.NK 

5633 Grand River Ave. Phone TYIer 4-6912 

Detroit 8, Micti. Nigtits-UN 3-1468 

THE BIG COMBINATIONS

1 pocket 

. . Also 

. . The 

did 

. . 

rly a Pilmrow exchange manager, was 

set to pay a goocly sum to have tho 

atreo two-ton brass chandelier reconioned. 

An expert was brought in. Using 

old-fashioned method of soap, water, 

handkerchief and some elbow 

lase, he made the huge fixture glisten. 

rhe Paramount exchange is scheduled to 

)ve into more streamlined quarter.s in its 

:scnl location at 1632 Central Parkway 

Dan Acito. 

hin the next six weeks . . . 

; suave interior designer of the Times 

leatre, has been elected president of the 

uthern Ohio chapter of the National 

s'n of Interior Designers. 

Phil Fox. Columbia manager, and his 

fc were in Denver. Colo., last week. Mrs. 

X attended the convention for the Jew- 

1 Home for Asthmatic Children as the 

jresentative of this city's chapter. Their 

a Stuart, who is attending the University 

California, spent several days with them 

Colorado away were Wilbur 

. 

;therington. UA booker, and Goldie 

ancy. AA office staff . . . William Stanrth. 

Columbia salesman, entered Jewish 

Dspital for treatment of a pinched nerve 

id for observation. 

Exhibitors and bookers who braved the 

at to come to Filmrow included Ed Hyan. 

Huntington, W. Va.: Fred May, Dry 

idse, Ky.: Ohioans William Goldcamp, 

)rtsmouth: Edward Payne, Chillicothe: 

ick Neecham, Columbus: Harley Bennett, 

ircleville: Bill Settos, Mike Chakeres and 

'ally Allen, Springfield. 

lleveland Clolhier Plays 

anta to Ohio Boystown 

CLEVELAND—Harry Jacobson. Euclid 

renue clothier, p'ayed his usual midsumler 

Santa Claus role for the benefit of the 

ays in Ohio Boystown. 

This is Variety Tent 6's favorite charity 

lid it took several members of the club to 

elp him carry suits, shirts, sox, ties, 

nderwear and the like July 27 to the home 

•om his large store. 

All the attire is brand new. This is 

acobson's gesture toward the boys who 

therwise might have no home at all. 

"hey are all from broken homes. None is 

delinquent. Each is given an opportunity 

3r an education. As each comes of draft 

ge and enters one of the services, the 

lomes does not forget him. At the end of 

lis training, he returns to the home and 

fforts are made to place liim in work 

uitable to his education and training. All 

he boys in the home have spare time outide 

work, such as lawnmowing in the 

ummer and snow shoveling in the winter. 

ICUT YOUR PREYUE 


Filmack's 

TEASERETTES 



;; Hi AMK THAll.F.U With ST11.1> Ai"l 

nil STAI.K VIHl'K, Only «-M>" K;i.h. 

fO« FAST SCRVKt - PIUS QOAUTY . . . AlWArS OtT 

rOU« SPKIAl TRAItfltS fROM DtPCNDMU FIIMACK 

iOXOFFICE August 3. 1964 

CLEVELAND 

gert l.cfkowich of Community Theatres, 

Northfield road, won two prize.s— for 

low Rross number and longest drive— at 

the annual Variety Club golf tournament 

attended by more than 10 members and 

friends. The event, proclaimed by all as 

the b'ggest and best such Variety golf 

tourney in the .scries, was held at the Lake 

Forest Country Club. Ted Levy. Buena 

Vista manager, was chairman and saw that 

everyone won at least a door prize and had 

a wonderful dinner. 

Visitors to the Film Building were Wilbur 

Eckert. Ashland Drive-In: Joe Loeffler, 

once of Cleveland at the old Republic exchange 

but now an independent distributor 

'n Milwaukee: the Steele twins of Oberlin: 

Paul Vogel. Midway and Ravenna theatres, 

and Ralph Russell of the Palace. Canton 

... A new theatre is said to be in the plans 

for the new development at Richmond and 

Wilson Mills roads. 

Mr. and Mrs. John Psenicska iSimone at 

United Artists", have a wealth of pictures 

and slides taken at the World's Fair, to be 

enjoyed this coming winter . family 

of Bob Kraus of MGM has arrived from 

New York and probably will .settle in Euclid. 

The only member of the family who 

couldn't make it was Fritz, the German 

Shepherd dog, just too big for Ohio apartment 

living. The members who d'd make 

i Normal. 

it to Cleveland are Mrs. Krause 

Billy, 9, and Richard, 4. 

Fred Holz^vorth, manager of the Beach 

Cliff Theatre, is one of 17 (maybe more' 

exhibitors who will play the Beatles' film, 

which will run for a week after an August 

12 preview. Holzworth reports that so far 

17 theatres have shown an advance sale of 

Mrs. Bob iLeahi Schwartz 

4,000 tickets . . . 

of the Film Building restaurant again is 

ambulatory after ten days of surgery and 

recovery at Mount Sinai Hospital. 

Bill Twig, Warner Bros, manager, says he 

has 34 theatres signed up for the Theatrofilm 

of "Hamlet," with Richard Burton, 

and expects to go to 40. There's also talk 

of a "seminar" in connection with the 

showing of "Hamlet" for exhibitors booking 

it . . . Paul Vogel reports that "McHale's 

" 

Navy broke house records at Midway and 

" 

Ravenna and that •Bikini Beach the 

same last week. 

Sharon Krause. the plea-sant receptionist 

at Univer.sal. is Herb Horstemeier's niece 

Herb, who has his own exchange in 

the Film Build ng. celebrated July 4 by 

hosting a birthday party for his father-inlaw^ 

Ernest Zuccola. who reached the four- 

.score mark. Zuccola came to the U.S. 

when he was 12 and 55 years ago took a 

"temporary" job with the Wm. A. Howe Co.. 

lithography finishers . . . Sheryl Lange of 

United Arti.sts has returned from her vacation. 

Didn't go far. Just to Verandah Beach. 

The WOMPIs witnessed a demon.stration 

of will power by MoUye Davis. MGM office 

manager, at their July picnic at the 

Gebhart home in Wickllffe. MoUye sat 

very pleasantly at the picnic, eating 

nothing. WOMPIs were impressed and 

wanted this put on record. They also put 

on the record that they will continue their 

visits to Metropolitan Ho.spital. as patients 

there had requested. New committee 

chairmen were appointed and plans for the 

coming year formulated as new president 

Ruth Gray presided for the first time . 

Margie Bartko, MGM secretary, is spending 

her vacation in California. 

THEATRE 

SERVICE 


Rodio 

Corporolion of America 

COMPANY 

RCA SERVICE 

5121 W, 161 St., Cleveland, Ohio 

Zip Code 44135 Tele.: 671-3775 

A well-known and efilal)li!

COLLEGE 

IS BUSINESS' 

BEST 

FRIEND 

Business employs almost half of 

the product of colleges—the college 

graduate. Business management is 

largely composed of college graduates. 

Business concerns benefit extensively 

from the research colleges 

engage in. Business owes college a 

great debt. 

Higher education is facing during the 

next decade greatly enlarged student 

enrollments, the problems of an explosion 

of knowledge, and the need 

to meet ever growing demands for 

ever better educated men and women. 

A STATEMENT 

We believe that, in the light of the present 

urgency, now is the time for a broader and 

deeper participation by the business community 

in the support of higher education. 

We therefore call upon our colleagues in 

American business and industry to help 

spread the base of voluntary support of 

higher education as a necessary supplement 

to the extensive support which busi- 

OF CONVICTION 

ness now provides to education through 

taxes. 

We urge responsible management to think 

thro7tgh its opportunity and its obligation 

to adopt meaningful programs of voluntary 

corporate support to those colleges and 

universities whose service and quality they 

wish to encourage and nurture. We on our 

part will do no less. 

These problems involve vastly increased 

costs which cannot be met 

out of present income. 

The operating cost of higher education 

today is over four and a half 

billion dollars a year and will at least 

double in this decade. 

Business and industry, as major beneficiaries 

of American higher education, 

must recognize a responsibility 

to contribute their fair share. 

American business corporations produce 

much of the nation's wealth. 

They have enormous power for good. 

We believe they can exercise it in a 

meaningful way — as many do now — 

by providing voluntary support for 

colleges and universities of their 

choice. 

JOSEPH A. GRAZIER, 

American Radiator & Standard 

Sanitary Corporation 

HAROLD H. HELM, 

Chemical Bank New York 

Trust Company 

F. W. MISCH, 

Chrysler Corporation 

FRANK O. H. WILLIAMS, 

Connecticut General Life 

Insurance Company 

JAMES C. DONNELL II, 

Marathon Oil Company 

STUART T. SAUNDERS. 

Norfolk & Western Railway Co. 

H. GERSHINOWITZ, 

Shell Development Company 

Shell Oil Company 

•IRVING S. OLDS. 

Former Chairman of the Board 

U. S. Steel Corp. 

•FRANK W. ABRAMS, 

former Chairman of the Board 

Standard Oil Co. (N. J.) 

These conclusions, and the following 

statement of conviction, were 

outcomes of a recent conference of 

business leaders sponsored in New 

York by the Council for Financial 

•DEVEREUX C. JOSEPHS. 

former Chairman of the Board 

New York Life Insurance Co. 

Aid to Education, Inc. 

^v* < 

-Â- 

•FRANK H. SPARKS, President 

Counril for Financial Aid to 

Education. Inc. 

'•«,.,.* 

Published as a public service in cooperation with 

The Advertising Council and the Council for Financial Aid to Education. 

BOXOFFICE 

ME-4 BOXOFFICE AUBUst 3. 196

[ulmeg Circuit Opens 

[ew Wilton Theatre 

WILTON. CONN—The Nutmeg circuit 

,s opened aiiotht-r haidlop. the 589-seat 

ilton Cinema, in a shopping center here, 

inging to seven the number of Nutmeg 

eatres. 

The newly constructed Wilton is maned 

by Peter Kirby. newly shifted from 

)unty Cinema. Fairfield. Replacins him 

Fairfield is Lou Jacobs.Dn, who had man- 

;ed the American. Bridgeport, for 15 

ars. 

The circuit is about to build another 

trdtop. 700 to 900-seat capacity, in the 

mity Shopping Center, New Haven. 

VIAINE 

ewiston's own "Beatles," known as the 

Royal Knights, made a personal ap- 

'arance before show time at the Lis- 

)n Drive-In in Lewiston the night of 

jly 17. The same management's Empire 

heatre offered 'Demolition Derby" as an 

Ided attraction and the outdoor and in- 

Dor theatres recently had a simultaneous 

lowing of the Elvis Presley film. "'Viva 

as Vegas." 

Film actor Lloyd Bridges moved from 

le Lakewood Theatre to the Ogunquit 

layhouse to star in "Anniversary Waltz." 

1 which the role of his son was played by 

is real life son Jeff. 

)irecting Is Not for Him 

)on Ameche Tells Critic 

SPRINGFIELD, MASS.— Veteran actor 

)on Ameche will readily admit that discting 

offers are most flattering but he 

refers to stay within the thespian ranks. 

"Even the most capable actors I've 

nown over the years." he says, "have not 

een able to bridge the tremendous gap 

etween acting and directing and I'm not 

bout to become a trail-blazer." 

Ameche. appearing at the Storrowton 

Jusic Pair in "I Married an Angel." told 

illen M. Widem. Hartford Times amusenents 

editor: "I remember Clark Gable 

urning down a handsome salary as diector 

with the remark. "It's not for me.' " 

Similar sentiments have been expressed 

)y Gary Grant and Spencer Tracy. 

Musical Tent Show Forced 

fo Cut Its Schedules 

WEST SPRINGFIELD. MASS.— Storowton 

Music Fair. 2.100-seat capacity 

lummer music tent on the Eastern States 

Exposition grounds, has dropped Sunday 

ifternoon and evening vaudeville because 

3f lagging business. 

Wally Beach, onetime theatre manager 

for Trans-Lux Theatres, New York, is 

manager of the tent, which plays top 

'names" in summer musical "packages" 

n warm weather. 

Ne'w Combo for 'Carpetbaggers' 

MIDDLETOWN. CONN.—In a Middle- 

ôwn "first." Paramount's "The Carpetoaggers" 

played the downtown Palace and 

suburban Middletown Drive-In. Normally. 

?ach theatre plays a separate attraction. 

Edward P. Lord Sees Good New Days 

Ahead as He Returns to Exhibition 

Uy ALLLN M. WIDEM 

NORWICH. CONN. — Industry exhibition 

veteran Edward P. Lord looks to the 

recent reopening of the Palace Theatre, 

downtown first-run hardtop, under the 

Lord Theatres banner as a vigorous indication 

of upbeat business activity for this 

eastern Connecticut shopping center. 

Leasing the theatre from the Palace 

Theatre Corp., after Stanley Warner had 

relinquished its longtime affiliation. Lord 

has remodeled the boxoffice and concession 

area, replaced a number of seats, extensively 

redecorated the interior and laid 

new carpeting. 

Lord has been away from exhibition in 

recent years, concentrating his apparently 

indefatigable energies in business en 

deavors across the length and breadth of 

eastern Connecticut. His former industry 

operations included the unique Parkway 

Indoor-Outdojr, a combination hardtop 

and drive-in facility in Plainfield. some 

ten miles to the east. 

On opening day of the Lord regime, a 

Boxoffice correspondent found these significant 

factors: 

• A door stub entitled the holder to 

free popcorn. 

• The price scale is modest, geared 

primarily for family attendance: 

Adults, matinees. 50 cents: evenings. 

75 cents: children, only 25 cents at all 

times. 

• Lord's opening .show: Paramount's 

"The Patsy," with the same distributor's 

"G. I. Blues," a reissue, serving 

as companion feature. 

• Mrs. Lord is manager and Al Shusta 

has been designated as her assistant. 

Edward P. Lord told Boxoffice: "The 

theatre is immaculate and we Intend to 

keep it that way. We feel strongly that the 

theatre's appearance is its biggest asset." 

The Palace has booked the Norwich premiere 

of UAs "A Hard Day's Night, which 

" 

marks the U.S. screen introduction of the 

fabulously succesful British Beatles. In September, 

he plans to feature the Paramount's 

release of Samuel Bronston's 

highly accoladed "The Fall of the Roman 

Empire" and a J. Arthur Rank classic. 

"Hamlet." Moreover, some "live" entertainment 

is planned for late October and 

early November. 

Lord is particularly proud of his price 

structure. "This will be a family theatre," 

he asserted, "and that's why we are concentrating 

on reduced matinee prices. Just 

give us some time to get on our feet!" 

Long 'Black Like Me' Run 

BLOOMFIELD. CONN. — Continental's 

"Black Like Me" was held for another week 

at the LeRoy Blue Hills Drive-In. The independent 

theatre normally plays product 

for one week only. 

WEST COAST THEATRE SERVICE 

announces 

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eXCLUSIVE DISTRIBUTOR TERRITORIES NOW OPEN. INQUIRIES WELCOME. 

WEST COAST THEATRE SERVICE 

909 N.W. 19th Street Phone: CA 2-6428 Portland 9, Oregon 

30X0FFICE August 3, 1964 

NE-1

. . 

MP, Boston's WBZ 

Seek New Film Star 

BOSTON—American International Pictures' 

branch here and WBZ-Radio are 

the stop.': 

running a star search contest through August 

8. with the winner to receive a role in 

AIP's "Pajama Party," with Tommy Kirk 

and Annette Funicello. 

The contest is being promoted in canjunction 

with the latest AIP release, 

"Bikini Beach," set for opening on multiple 

run in mid-August in the New Englanu 

area. Bruce Bradley. WBZ disk jockey, is 

handling the radio promotion. Harvey Appell, 

AIP branch manager here is supervising 

the promotion in which all 

are being pulled out to pick a winning film 

hopeful from the area. 

Contestants, boy or girl, must tell why he 

or she would like a film career in 25 words 

or less. The winner will receive a role in 

the new AIP film, plus an all-expenses-paid 

trip for two via TWA's Star Stream jet to 

Los Angeles and free accommodations at 

the Wilshire House Hotel, Beverly Hills. 

THEATRE SERVICE 

backed by experience ond resources of 

Radio Corporation of America 

COMPANY 

RCA SERVICE 

48 North Beacon Street 

Boston 34, Moss. Algonquin 4-2654 

Sam Richmond Takes Over 

Second National's Films 

BOSTON — Sam Richmond Films has 

taken over the film properties of Second 

National Pictures, which has gone out of 

business. Richmond has taken over distribution 

of MGM reissues and Medallion 

films, which were formerly handled by the 

defunct Second National Pictures. 

Richmond said that "since closing of 

Second National Pictures, Sam Richmonii 

Films will distribute MGM reissues and 

Medallion films in the Boston and New 

Haven, Conn 

, 

territory." 

Richmond, formerly general manager of 

Sack Theatres and a film exhibitor in 

Lawrence before entering independent distribution 

under his own banner, is distributing 

Gorton Productions' "Panic 

Button" in the New England territory. 

VERMONT 

The possibility that billboards might be 

eliminated along Vermont highways 

has been suggested in a report issued by 

a special panel on scenery and historic 

sites appointed by Gov. Phillip Hoff. This 

drastic action, which would greatly affect 

movie theatres' outdoor advertising, was 

included in a recommendation that "legislation 

should be enacted on the pattern of 

the Hawaii statute." Under Hawaii's laws, 

outdoor advertising is prohibited on the 

highways. 

PROVIDENCE 

It's a Mad, Mad, Mad, Mad World" is heading 

into a record-breaking sixth month 

at the Cinerama, with many, many performances 

The Shubert 

being sellouts . . . Theatre, Boston, is using tremendous advertising 

space in the Providence papers, 

heralding Sammy Davis in the new musical, 

"Golden Boy." In some instances, the 

Shubert space far overshadows advertising 

Seeking to keep 

of local houses . . . 

"live" entertainment available in this city, 

the RKO Albee brought in Duke Ellington 

and his orchestra for a one-night engagement. 

July 30, and Loew's State announced 

the personal appearance of The Four Seasons 

(America's answer to The Beatles 

for August 30. 

Shortage of product is being felt in some 

local quarters. The Stanley Warner Majestic, 

one of only fom- downtown first runs, 

is sharing "exclusive first-run engagements" 

with the Shipyard Drive-In. Their 

most recent billing was "Robin and the 7 

Hoods." Loew's State, another downtown 

first-run house, has shared the same situation 

with the Lonsdale Drive-In . 

" 

"Cleopatra hit the screens of some of the 

surrounding open airers. 

'Mamie' in Connecticut 

J 

STAMFORD. CONN.—Universal's "Mar-^ 

nie" had its Connecticut premiere at the' 

Stamford Theatre July 22. 

HEMISPHERE -7fte>^CT/0A/ 

House that gave you 

Bomb in the High Street ^^- '"^Z 

Hemisphere Pictures 60 Minutes Rel. July '64 

An exciting and suspenseful little programmer, of the 

type rarely made in the U.S. these days, except for TV 

showing, this British film produced by Zichy, has thrills 

for the action devotees and a pleasing teenage romance 

to attract the younger set. Ronald Howard, son of the 

late Leslie Howard, has appeared in a score of English 

imports and the attention-getting title and one-hour 

running time make it ideal as support for any major 

length feature. Directed by Terence Bishop and Peter 

Bezencenet from a screenplay by Benjamin Simcoe, the 

action starts off at a fast clip as a group of bank robbers, 

posing as a bomb-disposal unit, evacuate all civilians 

living in a suburban high street so that they can get rid 

of the bomb—although they are actually getting the bank 

loot without danger of discovery. The evacuation of the 

civilians, many of them worried about their pets or 

possessions, is similar to that in the memorable British 

film. "Seven Days to Noon." A pair of runaways, nicely 

played by Terry Palmer and Susanna Leigh, complicate 

matters by hiding in an evacuated house, where they are 

discovered by the bank robbers. Howard turns in a fine 

acting job as the gang leader wearing an O.R. uniform. 

An Elthea Production. 

Ronald Howard, Terry Palmer, Suzanna Leigh, 

Jack Allen. 

HEMISPHERE PICTURES, INC. 

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IRWIN PIZOR 

New York City 

KANE W. 

LYNN 

\/;ii /;\y;i. «\/> nisTHiniiroR: 

ACADEflAY PICTURES 60 Church Street, Boston, Moss. 

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NOW gives 

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IMTHE 

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^THIS REVIEW TELLS THE 

C

. 

NO 

I 

Channel 

. . Doug 

. . 

Carpetbaggers' 300 

n New Haven Siarl 

NEW HAVEN—Summertime 1964 will be 

;membeied as the time of "The Carpetaggers." 

The Paramount-Levine release, 

laying simultaneously in six theatres, 

ing up 300 in its first week. 


)wl, Milford ond New Haven dnve-ins, 

Westville. Whitney, Ansonio Capitol—The 

Corpctbaggers (Para) 30C 

own— Ssven Days in May (Paro); Wives and 

Lovers (Pora), reruns 80 

ncoln—The Servant (Landau) 90 

Jew's College The Moon-Spinncrs (BV) 125 

jromount- The Unsinkabic Molly Brown (MGM), 

2nd wk 140 

>st Dnve-ln The Checkered Flag (MPI), Wild 

Guitor (Fairway) 80 

V Cinemort Mediterranean Holidoy (Cont'l), 

2nd wk 8C 

N Roger Sherman Robin and the 7 Hoods 

(WB), 2nd wk lie 

immit Dnvein, Forest, Sirond Cleopotro (20th- 

Fox), popular price runs, 2nd wk 90 

'halley Good Neighbor Som (Col) 15C 

Carpetbaggers' 275 Opening 

hared by Hartford Pair 

HARTFORD—Paramount's "The Carstbaggers" 

rang up a tremendous 275 in 

s first multiple-theatre playdate. 

Ilyn, Manchester and Pike dnve-ins The Unsinkable 

Molly Brown MGM); various cofeatures, 

2nd wk 120 

rt Cinemo— 3 Nuts in Search of o Bolt 

(Harlequin), Time Out tor Love ;Zenith). 2nd wk. 80 

;rlin Dnve-ln— Free, White and 21 (AlP); 

Stork Feor (Ellis) 90 

jrns . ?, East Windsor Dnve-ln A Shot in the 

Dark (UA); various cofeatures 150 

;ntral, Plozo, East Hartford Dnve-ln Cleopatra 

(20th-Fox),populor-price run, 2nd wk 100 

neromo It's a Mad, Mod, Mod, Mod World 

(UA-Cinerama), 18th wk 80 

ne Webb Tom Jones (UA-Lopert), 50 

M Loews, E M 

24th wk. 

Lcews Hartford Dnve-ln 

Good Neighbor Sam ,Coli, vorious cofeatures ..100 

lew's Poloce The Moon-Spinners (BV), 3rd wk. . . 60 

Jew's Poll, Meadows Dnve-ln The Carpetbaggers 

(Pora) 275 

voli Nurse on Wheels (Governor); Carry On 

Regardless (Governor) 100 

rond— Robin and the 7 Hoods (WB), 2nd wk. .100 

onge of 110-200 in Boston 

or 18 First-Run Programs 

BOSTON—Boxoffice business picked up 

ere with the arrival of tourists, long detyed. 

and a cloudy, rainy Saturday. July 

5. helped to lift grosses. "The Unsinkable 

WATCH PROJECTION 

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XR-171 Pnri • Repels Dust

Investment Opportunity 

A dozen years from now these boys will be riding 

trail for real—herding cattle to help feed your children. 

Till then, how much patience and love and planning 

must go into their training? How much effort 

into keeping our society free and our economy 

stable, so young people can develop into responsible, 

productive adults? 

You have an investment in these boys. To protect 

it, you can join with other leading American 

businessmen to promote the Treasury's Payroll 

Savings Plan for U. S. Savings Bonds. The Treasury 

Department's Plan helps to encourage the habits 

of self-reliance and thrift we so need in all our 

citizens ... it helps us maintain that love of individual 

liberty which is basic to the well-being of 

our nation. 

When you bring the Payroll Savings Plan into 

your plant when you encourage your employees 

to enroll—you are investing in the young people 

who will help feed the world a decade from now. 

You are investing in all the ranchers and herders 

and farmers of America's tomorrow. In America's 

future. In freedom itself. 

Don't pass this opportunity by. Call your State 

Savings Bonds Director. Or write today directly 

to the Treasury Department. United States Savings 

Bonds Division, Washington, DC. 20226. 

^1^3^ In your plant.. .promote the PAYROLL SAVINGS PLAN for U.S. SAVINGS BONDS |l^M 

The V. S. GovemmenI dots not pay for this advertisement. The Treasury Department thanks, for their patriotism. The Advertising Council and this magazine. 

NE-4 BOXOFFICE August 3. 19>

with 

. . 

mi Summer Grosses 

\l Vancouver Houses 

VANCOUVER— Even lliough all 

theatres, 

ith the exception of the Studio, were 

lowing holdovers, business generally was 

Dod at all first-run theatres. "The Three 

ivcs of Thomasina" at the Orpheum and 

The Pink Panther," playing a sevenouse 

multiple run based on the new Corlet. 

were outstanding. 

ipilol—The Carpetbaggers iPora), 3rd wk Good 

jronet, six other theofrcs The Pink Panther 

(UA), 2nd wk 

jminion— 

Excellent 

The Bridge on the River Kwoi (Col), 

moveover, 5th wk Good 

jeon—Tom Jones (UA-Lopert), 21st wk. Very Gocd 

•pheum— The Three Lives ot Thomasino (BV), 

2nd wk Very Good 

anley—The Unsinkable Molly Brown (MGM), 

4th wk Good 

•and— Bccket Slow 

iPara), I 7th wk 

udio Purple 

iguc— Bedtime 

Noon (IFD) 

Story (Univ), 3rd 

Gocd 

Gocd 

wk 

. .Good 

. . . 

alian-Made 'Yesterday' 

.ppeals to Montrealers 

MONTREAL — "Yesterday, Today and 

' 

omorrow, Sophia Loren and Mar- 

'Uo Mastroianni. was a good boxoffice 

raw at the Cineme Place Ville Marie in its 

rst week of showing. Elsewhere at the 

ading cinemas, the attendance was 

lually good. At Loew's. "The Carpctbagrs" 

enjoyed its fourth consecutive big 

eek. while at the Westmount, "Tom 

ines" continued as a good attraction after 

) weeks. 

ou»rte— How the West Wos Won (M3M- 

Cincrama), 5th wk Good 

ênue— A Stitch in Time (20th-Fox), 2nd wk. 

ipitol—A Tiger Walks !BV| Good 

nemo Festival La boie des Anges (SR), 8th wk. Good 

nemo Place Ville Mono Yesterday, Today 

and Tomorrow (IFD) Excellent 

rval .Red Rocm) Captain Newman (Univ) ....Good 

.Good 

irval (Salle Dorec)— The Tiger Walks (BV) 

iperiQl— It's a Mod, Mod, Mod, Mad World 

(UA-Cineramo), 32nd wk Good 

•nt—The Bridge on the River Kwai (Col), 

4th wk reissue. Good 

ew s The Cotpelboggers (Para), 4th wk. Excellent 

lace— Whot a Way to Go! (20th-Fox) Good 

ville Becket (Para), 26th wk Excellent 

estmount Tom Jones (UA-Lopert), 

I9fh wk Excellent 

teve Blauner Assistant 

b Gems Vice-President 

;m Western Edition 

HOLLYWOOD—Steve Blauner has been 

imed assistant to Jackie Cooper, vice-presi- 

?nt in charge of west coast operations for 

:reen Gems. 

Blauner. former personal manager of 

nger Bobby Darin, was also head of the 

eative development department of General 

rtists Corp. Prior to his association with 

AC. Blauner was executive assistant to proicer 

Sam Katzman at Columbia Pictures 

srp. 

In his new capacity, Blauner will be aidg 

Cooper in seeking new talent and 

?rsonalities. as well as in the research and 

^velopment of television series projects for 

le television production company. 

)hapman to Make Film 

or Highway Patrol 

)rn Western Edition 

LOS ANGELES—A contract to produce 

motion picture for the California Highay 

Patrol has been awarded to Chapman 5 

reductions. James H. Flint, president of 

le Burbank studio, said the film, tentavely 

titled "The Motorcycle Officer." will 

? used for indoctrination of recruits and 

! refresher training for field operations, 

he 15-minute color and sound production 

ill get under way in August. 

VANCOUVER 

•pin- main topic of conversation this last 

week was the weather. Operators of urban 

hard tops were happy when rain sent 

patrons scurrying to them for entertainment, 

but It is a gloomy picture In the 

small towns depending on tourist trade for 

summer business. With U days left to go 

on in July, all records for rain and cloudy 

skies for the month had been broken . 

George Abernathy of Parksville on Vancouver 

Island and Stan Trout of Merrit 

in the interior, here on booking trips, commented 

on the drastic fall-off in tourist 

trade. Paul Gauthier from Quesnel in the 

Cariboo said the number of visitor cars on 

the northern highways had fallen since 

July 4. 

The National Film Board managed a 

sweep with its short subjects at the phenomenally 

successful French Film Festival 

at the Varsity, spotting at least one subject 

with each program. Included were 

The City of Gold. Cattle Ranch. Jolifou Inn, 

Marching the Colors. Circle of the Sun. A 

Is for Architecture. Dance Squared. Happy 

Anniversary: also I Know an Old Lady Who 

Swallowed a Ply. Romance of Transportation. 

The Land of the Long Day. Very. Very 

Nice Morning. On the Lievre, Fields of Sacrifice, 

Corral and The Columbia. All are 

booked by Colimibia in Vancouver. 

A combination of shortage of product, 

plus shrinking patronage, is hurting the 

theatres in the skidrow area. The Avon already 

has been forced to close: The Majestic 

and Lux are still hanging on. but the 

former is largely dependent on CSiines? 

Benevolent Club shows to break even. Last 

week, with the city festival minded, the 

Chinese Film and Art Society got into the 

act by presenting three days of traditional 

Chinese opera live, with the company coming 

from San Francisco. Any ghosts in the 

house, originally a flagship of the Pantages 

vaudeville circuit, must have been puzzled 

by the switch although after Olsen and 

Johnson. Sid Silvers, etc.. nothing should 

seem strange. 

Another industry veteran in the person of 

Henry Alwyn Calladine died. Harry, father 

of projectionist Doug Calladine. operated 

the old Marpole for several years, and w-as 

active in building the Rio. both houses 

later going to Odeon. He had been retired 

for several years and seldom was seen in 

recent years by his old friends and business 

associates. He is survived by his wife Margaret, 

a daughter Mrs. B. W. Holt, and 

three grandchildren and two great grandchildren. 

George Preston and W. B. McCartney, 

projectionists, were up and around after 

illnesses but taking it easy . . . Alec Gough, 

owner manager of the Oliver Theatre at 

Oliver, reports he has leased his theatre 

to Luke Lesmeister. a projectionist from 

the Prairies, thus bringing to a close 30 

years of association with the industry. Alec, 

a member of the Canadian Picture Pioneers, 

first started w-ith a circuit in the 

Bridge River Valley during the gold rush 

days of the early 1930s: later taking over 

the house in Hedley. another gold mining 

town, and finally settling in Oliver, which 

is a ranching and lumbering center in the 

southern Okanagan. He plans to concentrate 

on his post of alderman and the growin 

; of kumquats and quinces which are 

now being raised commercially for the 

breakfast table. 

Sales for the personal appearance of the 

Beatles at the Empire Stadium Au'ûst 22 

have just edged into the black, which will 

make the promoters breathe easier as the 

major campaign for opening of the picture, 

"A Hard Day's Night," In the Vogue August 

6 after a reserved-seat preview has 

already got into high gear via newspaper 

and radio. 

K. Earle Hayter Dies, 

Long at Vancouver 

VANCOUVER— K. Earle Hayter. a veteran 

of 40 years in the entertainment industry, 

died here Sunday il9i at the age 

of 6L He had been assistant to Gerry 

Sutherland. British Columbia district manager 

for Columbia, in recent years. 

Longtime friends of Hayter say they 

cannot remember when he was not part of 

the local scene. As early as 1920. while still 

in his teens, he was a unit man for the 

old Fox Co. whose pictures included "Over 

the Hill." Later he managed the Vancouver 

branch of United Artists, and then around 

the advent of sound went with the late 

R. J. "Jake" Daw-son in the operation of 

the Maple Leaf Theatre, later the Plaza. 

When Dawson sold out to the newly formed 

Odeon circuit, Earle went along and was 

with Odeon from then on. Besides managing 

the Plaza, he served as booker for 

the circuit. Later he managed the suburban 

Park when it went to a first-rtm policy. 

Later he returned to the Odeon district 

office. 

Of a quiet, but exceedingly friendly and 

outgoing nature, he was beloved of all he 

came into contact with, being particularly 

noted for never having a harsh word 

about any man. and with an eye for the 

better attributes of everyone. 

He is survived by his wife Gladys: a son 

Earl: two daughters. Mrs. P. D. iMarjoriei 

Lane, and Mrs. R. iLaurettei Gardner: 

six grandchildren and two brothers. Robert 

J. and Callie. the latter of Salmon Arm. 

He was a very early member of the Vancouver 

branch of the Canadian Picture Pioneers. 

Pallbearers were Gerry Sutherland. 

Harry Howard. Nat Levant. Frank Marshall. 

Bob Kelly, and Marvin Thoreau. 

Young movie-stage actor Michael Caine, 

seen in "Zulu" recently, has been signed to 

a long contract by Coliunbia Pictures. 

6LJULSLSLajLJIJIJLSLSLJIJ!IJiJLSLSLSLSLIL9.SJ.9.SJ)JlJLB> 

l-Poir brand new HORTSON worl(J famous o 

16mm Professional sound projectors in 

° original factory cases with 70 Amp. arc 

lamps. 5,000 Ft. reels. $2,995.00 PER ^ 

PAIR FOB Van. B.C. THIS IS A TERRIFIC 

3 BARGAIN PRICE! 

Write today for complete details. 

DOMINION THEATRE EQUIPMENT CO. LTD. 

970 DAVIE STREET VANCOUVER, B.C. 

PHONE MU 2-1848 

(Canada's Oldest Established Theatre 

Equipment House.) 

;3TnnnrBTroTroTrrTirrrir!ra"«"B"

. . . The 

. . The 

. . Janet 

. . Pepsi-Cola 

. . 

. . 

07 J A\N A 

The shopping mall which extends along 

three blocks downtown, in which vehicular 

traffic is barred, is to be made a 

permanent feature, winter as well as summer. 

One theatre is on the mall, D. B. 

Stapleton's independent Center, which 

seats 900 ... A petition for the easing of 

Sunday restrictions has been prepared for 

presentation to the council of Charlottenburgh 

township in the Cornwall area. Sunday 

shows and sports have been permitted 

for several years in the city. 

New regulations governing community 

antenna TV systems have been announced 

in the House of Commons. They require 

Canadian ownership of at least 75 per cent 

of company shares with two-thirds of the 

directors. Including the chief officer, to be 

Canadian citizens. Restrictions will be 

placed on U. S. programs used by systems 

which compete with normal TV stations. 

While "It's a Mad, Mad, Mad. Mad 

World" continued for a fourth week 

at two Odeons in Ottawa, the Elmdale and 

Somerset, there was a replacement by 

"Mom and Dad" at the Odeon Queensway 

Auto-Sky Drive-In introduced a 

premium without service charge during 

the engagement of "Jumbo." consisting of 

a breakfast glassware set. one piece to 

each woman patron on Monday and Tuesday 

nights for eight weeks. 

President J. A. Ouimet of the publicly 

owned Canadian Broadcasting Corp. announced 

that consideration is being given 

to presentation of programs in color, possibly 

in 1965. During the past fiscal year, 

the CBC went into the red by more than 

four million dollars when expenditures 

rose to $115,458,000 . Center beat 

the weather by playing a first-run double 

bill consisting of "The Last Man on Earth" 

and "Unearthly Strange." both AIP features 

released by Astral. 

The city has drawn up a new zoning 

bylaw which requires an off-street parking 

area with space for one car to every four 

seats when a theatre is built beyond the 

downtown section. Famous Players and 

20th Century Theatres have joined forces 

in a theatre project in the west end and 

the proposed bylaw is to be opposed . 

Two attractions wêre held third weeks. 

"The Fall of the Roman Empire" at the 

Nelson and "Good Neighbor Sam" at the 

Elgin. The FPC Regent returned to family 

entertainment with "The Three Lives 

of Thomasina" with five shows daily, children 

35 cents anytime and adults 75 cents 

at matinees and $1 evenings. 

The Citizen daily newspaper is sponsoring 

the stage concert of the National Youth 

orchestra of Canada Tuesday evening. 

August 4, at the FPC Capitol with tickets 

up to $2.50 being sold 

A committee headed by 

in advance . . . 

Sam McLean has 

secured 14.500 signatures on a petition to 

be presented to city council to ask for a 

referendum on the question of Sunday 

sports at the time of the civic elections. 

A previous petition was rejected because 

many who signed were not residents or did 

not qualify as to age. 

The latest special picture to go into the 

Nelson is "The Fall of the Roman Empire" 

which opened July 16 at $1.50 top following 

four weeks with "The Bridge on the 

River Kwai ' in a return engagement . 

With "Viva Las Vegas" in its fourth week, 

the FPC Regent downtown anounced a 

special engagement of "Cleopatra" for its 

next attraction . of Canada 

has appointed Emile Robillard as its sales 

manager in Ottawa and district. A native of 

Ottawa, he has been with the company 

elsewhere for six years, having been assistant 

sales manager at Winnipeg for 

the past year. 

The Canadian post office department 

has raised the airmail rate to the United 

States by one cent to eight cents for the 

first ounce . Gladish, oldest daughter 

of Bill Gladish. Ottawa, played a leading 

role in "Look Back in Anger" last week 

in a summer engagement at London, Ont. 

Previously she was with the Hart House 

Players in Toronto for two years. 

Exhibitors have been notified by the Ontario 

censor board that six features have 

been classified as "Restricted" to persons 

18 years and over as follows: The Love 

Makers. The Naked Kiss. The Silence. 

Strangers in the City. This is My Street and 

Totosexy. 

Wmf^ Irac 

^r been a fc 

over 15 years. 

tails. Be sure 1 

NOLLTW 

3750 Ooklon

currently 

Contempt 

shooting of 'Jungle' 

Finished at Airport 

om Western 

Edition 

LOS ANGELES—Pinal scenes for Robert 

•atrlck's production of "The M'Rhty 

ungle" were completed here at the TWA 

ervice center at International Airport, 

dost of the other footaee of the exploltalon 

film was shot in the Congo and Amaonia. 

Marshall Thompson and Dave Da- 

Je star in the Technicolor adventure film. 

Jack Warner jr. will produce "YounR 

)lllinger" for the Zimbalist Co. for Allied 

irtists release. Donald Zimbalist and 

Arthur Hocrl wrote the .script which will 

le directed b.v Joe Newman. Byron Roberts 

5 executive producer. This Dillinger story 

I'm go into some of the causes of his beomtng 

a hardened criminal, including his 

elationship with a girl, and will be shot 

)artly in the midwest where the events 

ook place during his holdup career. 

Warner is still working on plans for a 

ilm based on the top-record stars, the 

/entures, and is discussing plans with a 

ecord company for a tieup. He will work 

:losely with Al Zimbalist on the rest of 

heir Allied Artists' schedule. 

John Wayne has been signed by Hal 

Afallis for a starring role in "The Sons of 

iCatie Elder," the new big-budget western 

or Paramount release. The star plays the 

jldest of four brothers who are reunited 

\fter years of separation at the grave of 

;heir mother. This is the first time Wayne 

»nd Wallis have worked together. The 

story was written by William Wright. 

Best Man' Wins Award 

At Karlovy-Vary Fete 

Waste Edit 

KARLOVY VARY, Czechoslovakia—The 

I4th annual Karlovy-Vary International 

Rim Festival gave its second prize to the 

3fficial U.S. entry, "The Best Man," proiuccd 

by Stuart Millar and Lawrence Turman 

for United Artists release, and made 

special mention of Henry Fonda for his 

starring performance. Fonda attended the 

festival. 

Tlie film winning the main award was the 

Czechoslovak feature, "Defendants," produced 

by Jan Kadar and Elmar Klos, while 

the third prize went to the Soviet film, 

"The Living and the Dead." Of the two 

French entries. "That Man From Rio" and 

"Diary of a Chambermaid," the latter was 

on the prize list by virtue of an acting award 

for Jeanne Moreau, the star. Elia Kazan's 

"America America" was shown out-of-competition 

at the Festival. 

"In Hann's Way" is being produced and 

directed by Otto Preminger in Hawaii for 

Paramount. 

Prompt theatre service from 

qualified personnel 

& 

equipments 

Complete projection 

sound 

Replacement parts always on hand 

BEST THEATRE SUPPLY REG'D 

4S10 Saint Denis Street Montreal 34, Que. 

Phone: 842-6762 

Several CBC-TV Films 

May Be Made in Canada 

VANCi )l'\l- H— liuerviewed m Vancouver 

while on a holiday was Fletcher Markle. 

local boy who started in CBC radio 

many years ago and went on to be a director 

for 20th-Fox, he is host, 

I 

writer and director for CBC-TVs Telescope 

•. His plans are to film several present.Ttions 

for Telescope in British Columbia 

for the forthcoming season. 

He also intends to make movies In Canada 

within the next two years, and loured 

the West Vancouver HoUyburn studio to 

see the facilities and judge their suitability 

for his plans. He said the films would be 

made in a tieup with U.S. filmmakers, 

"because that's the only way you can 

really get off the ground." 

The problem, said Fletcher, is not financing 

but scripts, and he is currently studying 

three originals by Canadian and American 

writers. Three Canadian works are being 

adapted for films. He does not intend 

to consider actual production until everything 

else has been thoroughly prepared. 

With a target of 14 Telescope shows In 

the can by the time the new series hits the 

air waves in the fall, he is currently just 

back from Europe where several projects 

were filmed. Including a two-episode looksee 

at Canada's Christopher Plummer 

working on 20th-Fox's "Sound of Music" 

on location in Salzburg. He goes to Japan 

for a further Telescope subject in September. 

Agent Pacts Severed 

By Total of 361 Writers 


HOLLYWOOD—Since the Writers Guild 

of 

America West pact with agents expired 

last June 16. a total of 361 writer-members 

have severed their oral ties with the percenteries. 

WGAW and the agents are in 

prolonged negotiations on a new ticket, 

with the agents resisting the guild's two 

principal demands—eliminate 10 per cent 

on television packaging and commission on 

residuals and or royalties. 

Many other writers have informed the 

guild they have no agents at all and a number 

of other scripters advised WGAW they 

have written pacts which are still In effect. 

Meanwhile. Artists Managers Guild representatives 

are setting up another negotiating 

session. 

MONTREAL 

griRitte Bardot will make her first visit to 

North America August 7 to visit Montreal's 

International Film Festival. Her film 

i 

"Le Mrprls" i will be the first 

film to be shown at this year's festival. According 

to sources close to the festival the 

French film star will come by air and will 

be accompanied by Francois Truffaut. produc?r 

of "La Peau Douce"; Francoise Dorleac. 

star of the Truffaut s film: Jean de 

Baroncelll. French film critic, and his actor 

wife Sophie De.smarais. "La Peau Douce" 

is scheduled to premiere on the last day of 

the festival, August 13. 

A film festival where the only motion 

pictures to be screened will be those produced 

by women and concerning women is 

being prepared by officials of the Canadian 

Corp. for the 1967 world exhibition to be 

held here to commemorate Canada's 100th 

anniversary of confederation. The motion 

picture festival will be held in the Pavilion 

of Elegance, which will present the latest 

International fashion creations in all their 

aspects ... A closed-circuit television system 

will be established at the world exhibition 

which will utilize gigantic screens, 

mobile units and light TV portable and 

fixed base cameras located at various spots 

on the fairgrounds. 

. . 

From July 31 to August 9 inclusive, Montreal 

moviegoers again will be treated with 

a week of French films. The St. Denis Theatre 

for the fourth consecutive year will 

present ten outstanding French movies, 

presented for the first time in the metropolis. 

The films selected for the Semaine du 

Film Francais have been picked by France 

Film Cie. They are: "Mafiez-Vous Mesdames" 

of Andre Hunnebelle; "Le Feu 

FoUet." produced by Louis Malle; "Les 

Tontons Flingueurs," with Lino Ventura; 

"Cherchez I'ldole." Michel Boisron: "Le 

Bluffeur." Sergio Gobbi: "L'Amour Avec 

des Si .." Claude Lelouch: "Ginguette." 

Jean Delannoy: "Dragees au Poivre," Jacques 

Baratier: "Les Pilles Sement le Vent," 

with Louis Soulannes and "Adorable Julia." 

and Alfred Weidemann, producer. 

The Jalor Production, "Santa Claus Conquers 

the Martians," a science-fiction fantasy, 

is being filmed in New York for Embassy 

release. 

Start BOXOFFICE coming . . 


D 

1 

2 years for $8 (SAVE $2) Q 

year for $5 

n PAYMENT ENCLOSED Q SEND INVOICE 

THEATRE 

These rotes for U.S., Canada, Pan-America only. Other countries: $10 o year. 



NAME 

POSITION 

BOXOFFICE - THE NATIONAL FILM 

825 Von Brunt Blvd , Kansas City, Mo. 64124 

WEEKLY 

BOXOFFICE August 3. 1964 K-3

ANY WAY YOU MEASURE IT 

W- 

^/ 

ffiif'»'-V 

BOXOFFICE IS FIRST AND FOREMOSf 

— read and relied on by more theatremen than any other film trade journal in the world! 

vtf

I 

ADLINES & EXPLOITIPS 

• ALPHABETICAL INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANDISING IDEAS 

THE GUIDE TO I BETTER BOOKING AND B U S I N E S S - B U I L D I N G 

Shot of Excitement Glamor a Must for Sneak Preview 

Trailer, 

Talk 

Introductory 

by Manager, Plus 

Comment Cards Add to 

Value of 

Screenings 

Putting a "sneak" on the screen with 

little or no explanation is wrong, key such 

a presentation with some excitement and 

glamor, says M. B. Smith. Kansas City, 

vice-president in charge of advertisingexploitation 

for Commonwealth Theatres. 

which operates some 130 theatres and 

drive-ins in the Great Plains area. 

In a "This Is a Must" communication 

to Commonwealth "A" town managers. 

Smith points out how to gain the 

most benefits from a sneak preview. 

He emphasizes there are four prime 

purposes of sneak-previewing a film: 

1. Ci'eate word-of-mouth comment. 

2. Gain access to public opinion before 

you open a picture. 

3. Reach for the right to use local comment 

in endorsement ads. 

4. Find w'hich elements in the picture 

have the best appeal. 

It is hard to put some excitement and 

glamor in the sneak, he says. 

"Some people come into a theatre 

through habit— if they haven't seen youiad 

on a sneak, they hardly know what it's 

all about. Others are not quite aware of 

the ways in which they can help you out. 

There's nothing quite so impressive as 

the manager making a presentation speech: 

this alone scores if the manager is capable 

of a good speech along the lines of the 

thoughts in the attached trailer copy! 

In addition, preview opinion cards are 

quite important. They should be made 

available in the lobby, with a table, and 

attendants, following the preview. These 

opinions can be quite important to you 

in an advertising campaign—if you have 

permission to use the comments. 

When you do have a sneak, why not give 

it some punch and glamor. Make it count. 

A good trailer can help you accomplish 

this. To get into it—work along these 

lines: 

At the end of your regular program stop 

'Continued on next pagei 

BOXOFFICE Showmandiser Aug. 3, 1964 

First Step Is a Picture of Merit! 

One of the most effective v/ord-ofnouth 

mediums of advertising is the impact 

of local endorsement by known 

By M, B, SMITH 

{Editcriol repr.ntcd from Br.ght Sd2, Co.Tnnonwealth 

Theatres c rcu t publicat.on,} 

friends and neighbors. Select a picture 

of merit which, when seen, will win ths 

plaudits of the viewer—a picture you 

feel will need extra selling. Acquire 

from your l:cal Chamber of Commerce 

a copy oi their dii'ectory of all clubs in 

town. Acquire from a ministerial association 

a directory of all local ministers; 

and to these certain, civic and educational 

leaders, and on certain pictures, 

the nuns of the area: or certain pictures 

may appeal to lawyers, doctors, etc. By 

mail an invitation can b? sent out to 

each or if the budget is cramped, the 

phone can be used and an invitation 

extended, naming the picture, the date, 

the time and the place. The invitation 

will be for two (the person you 

invite and their guest i. Bs on hand 

YOURSELF and GREET these people 

as th y come in. Have your theatre 

lully lighted and thoroughly cleaned. 

Hand to each psrstn either a self-addressed 

postal card or a "Preview 

Opinion Card" and explam you wish 

to ha\e their comments on the picture. 

At the exact time you scheduled your 

screening, to to the front of the group 

so as to be among them and explain 

the pur.:o3e of the screenmg; offer a 

little on the attributes of the picture, 

solicit their hslp in bringing this outstanding 

pictiue to the attention of the 

peo.jle. When the picture is over, turn 

on full lights and permit them to write 

their comments 

i furnish plenty of pencils 

i. Address th:m briefly if you feel 

it necessary. Collect the cards or suggest 

they mail them if you furnished 

postal cards. USE THESE COMMENTS 

IN PART IN YOUR NEWSPAPER ADS, 

RADIO SPOTS, AND POST THEM IN 

A LOBBY OR FRONT DISPLAY. LET 

YOUR PEOPLE KNOW WHAT THEIR 

FRIENDS THOUGHT OF THE PIC- 

TURE. 

^!toi pnevuc id a. 

^ -Good Li»i*n 

This Is Your PREM E OPINION CARD 

Title 

Plsoie check one: Excellent: 

Which star or lion were belt? 

Did you like the ttory? 

Which scene did you like belt? 

Good:. 

_foir 

Any special < ent on the picture c «holel 

May we use your comments (or 

advertising purposes? 

-^ 

Name 

Addri 

Themutic?_ 

biitktakilf 

^fduH/g/: 

Preview Comment Cards like this ore supplied by Commonwealth Theotres. The cord measures 8x3' 2 inches. 

Note that this size is large enough tor easy writing of a few words of comment, yet njt too large to be 

difficult to handle. Used in conjunction with a personal plea by the manager from the stage tor audience 

opinions, many of the cards will be turned in with usoble comments 

— 121 — 1

Lofs of Cake as Studio Party Puts on Three-Day Campaign for '3 Nuts' 

A studio party beats the drum for new comedy. Producers Tommy Noonan and 

Ian McGlosban, and star Momie Von Doren headed a nine-member group from 

Harlequin International Pictures which flew to San Francisco for the opening 

there of "3 Nuts in Search of a Bolt." Above, from left to right, are 49er grid 

cheesecake at the airport. Next, producers Noonan and McGlashan and Mamie 

cut the cake at a cocktail press party. Third picture, photogenic Momie 

perches atop a Sun Roof station wagon prior to o tour of the city. At right top, 

Maury Schworz, owner of the Bridge Theatre, is served a bite of cake ot the 

end Monty Stickles, filmmaker Noonan and Miss Von Doren pose for some cocktail party. Bottom, Miss Van Doren doing an interview with KGO deejay. 

A gay. whirlwind three-day campaign 

was arranged for the opening at the 

Bridge Theatre in San Francisco of "3 Nuts 

in Search of a Bolt." 

Lovely Mamie Van Doren, star of the 

film, accompanied producers Tommy 

Noonan and Ian McGlashan, Peter Howard, 

and starlets Terry Robertson and Damon 

Knight, to San Francisco. Mamie was met 

at the airport by rugged 49er pro football 

star Monty Stickles, her "blind date," who 

posed with her for UPI photos. The two 

also made good copy for several column 

items in the San Francisco papers. 

The vigorous colorful promotion included 

press luncheons, a cocktail party appropriately 

given in the big Walnut room of 

the new San Francisco Hilton Hotel, a Sunroof 

car promotion, TV news interviews, 

numerous radio and TV appearances by 

the entire party, and a memorable luncheon 

in their honor held at the Variety Club of 

San Francisco. 

Since both Howard—who has a role in 

the film—son of Anita Vanderbilt and 

grandson of Peter "Sea Biscuit" Howard, 

and Mrs. Beatrice Hobart McGlashan, the 

Comstock lode heiress, were also in the 

visiting party, even the society section of 

the paper carried interviews and mentioned 

the opening. 

Mrs. Tommy Noonan, too. who accompanied 

her actor-writer-producer husband. 

was interviewed for a feature story in the 

women's section of one of the city dailies, 

as were Mamie Van Doren and Mrs. Mc- 

Glashan. The publicity encompassed the 

whole area, taking in the East Bay and 

Peninsula papers. 

There were cheesecake photos of Mamie 

with 49er Monty Stickles and more with 

Mamie posing atop a sunroof station wagon. 

Screenings. . 

I 

Continued from preceding pagei 

the show and bring your house lights up 

to half: 

Play some snappy music, or your theatre 

theme song. 

Gradually lower the lights and open your 

traveler curtain on the attached trailer, 

something along that line! 

Trailer copy for a sneak preview: 

Gocd Even.ng! . . . (Snappy Bond Music). Ttie 

manogerrent of this theotre is delighted to bring 

you o special . . . 

Sneok Preview! . . . This is a special advance 

showing of a sparkling, new motion picture from 

the Hollywood studios. 

It is Presented ... In addition to our regulor 

program ... at no odditionol cost to you! 

All We Ask ... Is thot, if you enjoy it os 

much OS we think you will, please TELL YOUR 

FRIENDS! 

Preview opinion cords will be available in the 

lobby offer this performance! 

We Volue Your Opinion! 

. . . This picture will 

play o regular engogement in this theotre in the 

ncor future! 

. . . AND NOW ... ON WITH 

THE SHOW! 

—The Management 

Columnist Raps Stunt 

For 'Sick' Film as Slick! 

Paul Molloy, columnist for the Chicago 

Sun-Times, criticizes a recent film promotion. 

In his It's the Molloy column, he related 

that a feature film publicity kit contained 

two form letters which the exhibitors 

were urged to plant in the newspaper 

Letters to the Editor sections. 

One was a "protest" letter and the other 

was a "rebuttal" letter. The "protest" letter 

said in part: "To say that ithis movie) 

was brutal, sick, immoral, perverse and full 

of sexy filth is putting it mildly." 

The "rebuttal" letter answered in part: 

"If it's true that this picture is filthy, 

brutal and sick, it's because it holds a mirror 

to society ... so let's stop sticking our 

heads in the sand. Those who don't want 

to face the truth about some things today 

can watch the dull pap that emanates from 

their television sets." 

Molloy 's heading on his article? ... "A 

Slick Way to Promote a Sick Movie." 

Has Mother-Daughter Show 

Oky Goodman has inaugurated a 

Mother-Daughter matinee at the Rivola 

Theatre in Oskaloosa, Iowa. Mom can be 

a young matron or an oldtimer on social 

security. Age is no factor. The pitch is 

that both are admitted for the price of one. 

The best defense still is to walk away 

from trouble, say movie strong men. 

Robin Hood Girls Put 

Over 'Hoods' Contest 

A radio station and four Robin Hood 

girls put over a contest for "Robin and the 

7 Hoods" at the Vogue Theatre in Salina. 

Kas. Bill Knight, manager there for Dickinson 

Theatres, dressed up his daughter 

Patricia and three female staffers in abbreviated 

Robin Hood costumes and placed 

them at different locations around town, 

for seven days prior to playdate. 

They were at their stations from 1 to 2 

p.m. and 7 to 8 p.m. each day. Station 

KLSI broadcast details on the contest approximately 

ten times each day, mentioning, 

of course, the opening of "Robin and 

the 7 Hoods." 

The first five persons calling the radio 

station and giving the location of the seven 

R'rl "hoods" each received a Robin Hood 

hat and a free ticket to tlie Vogue on opening 

day. 

The girls stamped the theatre sig on a 

circular each time they were asked. The 

contestant collecting the most stamped 

sigs recei\ed a three-month pass. 

Knight and the radio station were well 

pleased with results of the contest. 

122 — BOXOFFICE Showroandiser Aug. 3, 1964

. . Like 

. . Stay 

Newspaper Employs 

'Molly' Street Slunl 

Between 12:30 and 1 p.m. on a Monday, 

Tuesday and Wednesday, a pretty model In 

the gui.sc of Molly, heroine of "The Unslnkable 

Molly Brown" appeared on Houston 

street near the Majestic Theatre in San 

Antonio. She wore an old-fashioned costume 

and carried ten facsimile copies of the 

New York Times edition of April 16, 1912. 

To win valuable prizes—raiiKinp from $50 

cash to theatre passes, all passersby had to 

do was to tap her on the shoulder with a 

copy of the San Antonio Evenlnx News and 

ask, "Are you the unsinkable Molly 

Brown?" 

The film opened on Thursday at the Majestic. 

To the first ten persons who stopped 

her each day, the model gave souvenir 

copies of the Times. Each paper w'as numbered 

and each was good for a prize. To determine 

the prize won. a list appeared in 

the newspaper with a request to present 

the Times to the Majestic boxofficc to receive 

the designated award. The first prize 

was $50, second $10, plus three prizes of $5 

each, five soundtrack albums from the film 

and twenty pairs of passes. 

Lost and Found Section 

Yields Fine Promotion 

Lew Bray jr.. manager of the Texas at 

Pharr, dug into his lost and found compartment 

for an original gimmick to stir up 

some word-of-mouth for "Johnny Cool." 

First, he sorted out all the purses and 

wallets in which there was no identification. 

Inside of each, a note was inserted, 

reading: 

"Don't Gamble Honest! Return 

this wallet to the Texas Theatre and 

receive a pass to see 'Johnny Cool," the 

mobster who gambles only for the highest 

stakes . your life." 

At the bottom of each slip was the playdate. 

On Wednesday night he "lost" the 

purses and wallets at different locations 

around town, such as the postoffice lobby, 

front yard at the city hall, on the mayor's 

front yard, at the fire station, in a hotel 

lobby, in front of the bank, on the sidewalks 

at the two busiest cafes in town. 

And he planted one in the back seat of the 

car of a radio announcer. 

Business was fair Thursday and slow 

Friday, but by Saturday the word-ofmouth 

gag reached a peak of interest and 

17 of the 21 "lost items" planted at these 

various spots were returned to see "Johnny 

Cool." which was on the lower half of a 

double bill featuring "Plight Prom Ashiya." 

Bray is the son of an outstanding showman 

and is doing a great job of promotion 

at the Texas. 

A Tony Perkins Festival 

A Tony Perkins Film Festival will be held 

at the Champs Elysees Theatre in Paris 

August 24-29 under the sponsorship of 

Cinemonde. Prance's leading motion picture 

magazine. Included in the program 

will be Perkins' first film. The Actress: 

Friendly Persuasion, for which the star w-on 

an Academy Award nomination as best 

supporting actor: and Fear Strikes Out. 

Psycho. The Trial and The Adorable Idiot. 

Perkins' latest film in which he stars with 

Brigitte Bardot. 

BOXOFFICE Showmandiser :: Aug. 3, 1964 

Approximately a thousond tccnogcrs dcmonstrarcd ot Union 5quote and at the Foiimont and Mark 

Hepkins hotels in San Francisco during the recent Republican convention tor the nominotion oi Bcotle 

Ringo Starr. Here they ore shown marching from the square up steep Powell street to the hotels. It 

was a timely promotion for "A Hord Day's Night." 

Teenagers Demonstrate o5t GOP Powwow 

For Ringo Starr and Beatle Picture 

The Republican convention in San A team of pompom girls led in the 

Francisco was a "break" recognized by chants of "We Want Ringo," drowning 

Maury Lafayette of United Artists to out the shouts of the supporters for 

publicize "A Hard Day's Night" opening Governor Scranton. Union Square was 

at the New Royal, and MLssion theatres soon jammed with crowds and the TV 

and the Geneva Drive-In. August 12. cameras of all three national networks 

Monday noon. July 13, while Gov. started grinding away. They then 

William Scranton was hammering marched up Powell street to Nob Hill 

away at the issues of nuclear weapons where they once more put on a noisy 

control, civil rights and extremism and demonstration for their idol Ringo at 

asking for the nomination for president 

from the Union Square park plat- 

In addition to TV coverage by the na- 

the Fairmont and Mark Hopkins hotels. 

form, approximately a thousand Beatle tional hookup, radio stations got tape 

fans invaded the square. The teenagers recordings of the sounds of the young 

demonstrated with placards and loud voices whooping it up for Ringo. AP. 

shouting that their choice for the nomination 

was Beat'e Ringo Starr. He was Newsmen remarked that it was the 

UPI and Life covered with photos. 

their candidate and the signs they greatest coverage of a piece of motion 

carried proclaimed. "It will be 'A Hard picture ballvhoo they could remember 

Day's Night' until Ringo Is Nominated." having seen in San Francisco. 

Heralds From Airplane 

Jim McKnight heralded his July Fourth 

fireworks display at the Oelwein dow-ai 

Drive-In with thousands of "in-flight 

flyers." The heralds were dropped from a 

plane over Oelwein and six other nearby 

towns. Certain numbers on the flyers entitled 

the bearer to free admission for the 

fireworks show. As a safety measure. Mc- 

Knight had three deputies patroling the 

ramps during the evening and he warned 

that anyone shooting off firecrackers of 

any kind would be prosecuted. Other than 

public fireworks displays. Iowa law permits 

only sparklers and capgun-type 'crackers. 

Amateur Film at Kiddy Shows 

An amateur film titled "Film Show for 

Maria," made by the young members of a 

children's theatre in Wimbledon, is making 

the rounds of theatre kiddy shows in 

England. 

— 123 — 

UA and Records Co. Put 

On 'Think Young' Contest 

United Artists and radio station KLAC. 

Los Angeles, sponsored a recording contract 

contest with Regency Records on "For 

Those Who Think Young." Sheet music 

for the film's tune was available free at 

record stores. After learning music and 

lyrics, singers were asked to call the radio 

station and sing the tune where it was recorded 

on tape. The best ten contestants 

were to be chosen from the tapes and then 

auditioned for Regency executives Josie 

Wilson and Charles Vance, with the winner 

given a contract to record the ballad 

against a full orchestral backing for nationwide 

release. 

Fred Chipps. manager of the Moonlight 

Drive-In at Uniontown. Pa., got six suppliers 

to put up the cost of a half-page 

season opening ad in color in the Morning 

Herald.

Hootenanny." 

XHIBITOR HAS HIS SAY 

lABOUT 

S- 

PICTURESI 

ALLIED ARTISTS 

55 Days at Peking lAAi —Charlton Heston, 

Ava Gardner. David Niven. This movie 

is good and cid all right, but it is a bit 

overlon,' and contains some dra;gy scenes 

that could have been shortened or tightened 

a bit. Battle scenes outstanding, acting 

superior, co.stumes and set magnificent.—Paul 

Fournier, Acadia Thiatre. SL. 

Leonard. N.B. Pop. 2.150. 

AMERXAN INTERNATIONAL 

Haunted Palace. i 

The AIPi—Vincent 

Price. Debra Paget. Lon Chaney. Another 

of the Poj pictures which is best for its 

type. Price is always good. Switch from the 

18th to the 19th century is good. WeirJ 

fog effects. Can't see how they gat the 

whole story from one little Poe poem. Confusing 

ending. Should do good businsss for 

right type of crowd. Play it. Played Sun.. 

Mon.. Tues. Weather: Warm.—Chukk 

Garard. Woodbine Theatre. Carthage. III. 

Pop. 3.300. 

COLUMBIA 

Advise and Consent iColi —Henry Fonda. 

Not be- 

know whether this 

Charles Laughton. Walter Pidgeon. 

ing an American, don't 

was good or bad. I liked it. but people 

stayed away and that's for sure. Played 

Tues.. Wed.. Thurs. Weather: Rain.— 

Jack Frost. Pt. Alice Theatre. Pt. Alice. B.C. 

Pop. 850. 

Victors. The < Col i— George Peppard. 

Romy Schneider. George Hamilton. Personally. 

I think "The Victors" is tOD long, 

too seamy, too lacking in color, too injected 

with news items at such unexpected 

and unacceptable times. School had let 

out and a new Putterette hurt, too. Miniature 

golf is temporarily strong here. Played 

Wed., Thurs. Weather: Hot.—Art Richards. 

Marion Theatre. Marion. S. C. 

METRO-GOLDWYN-MAYER 

Mutiny on the Bounty iMGMi—Marlon 

Brando. Trevor Howard, Richard Harris. 

No question about it. this is a classic and 

a supeiior picture. But sea pictures don't 

do well here. The mamas are missing. So 

if you can't get the whole family, it just 

misses being a must-see film. Spring work. 

school activities kept the patrons away, so 

just normal here. Played Sun.. Mon.. Tues. 

Weather: Springlike.^Ken Christianson. 

Roxy Theatre. Washburn. N.D. Pop. 968. 

Rhino! iMGMi— Harry Guardino. Shirley 

Eaton. Robert Culp. I hope Ivan Tors 

makes more of the Technicolor and animal 

'Hootenanny' Just Right 

For Comfrey Patrons 

"Hootenanny Hoot" was right down 

our alley, so to speak. Good business 

and good entertainment. Good all the 

way around. For us folks around 

Comfrey. we do not need any million 

dollar production. Guess I've said that 

before. We can live on this type. Come 

again. 

W. A. WINDSCHITL 

Comfrey Theatre. 

Comfrey, .Minn. 

Warm, Homespun Story 

In 'Ticklish Affair' 

One of the cleanest, finest, familytype 

pictures to come out of Hollywood 

recently is "A Ticklish Affair" from 

MGM. It's a warm, homespun story in 

beautiful color for the entire family. 

Play it. It's great. 

TERRY AXLEY 

New Theatre, 

England. Ark. 

combinations. Doubled with "Golden Arrow." 

also from MGM. this broke the lousy 

slump I had for the first 13 days of the 

month. Played Sun. through Wed. Weather: 

Hot and clear.— Lew- Bray jr.. Texas Th?- 

atre. Pharr. Tex. Pop. 14.000. 

Twilight of Honor iMGMi — Richard 

Chamberlain. Nick Adams. Joan Blackman. 

A very good court room film ... I like it a 

lot . . . Just a little slow for the teenagers, 

but all-in-all a pretty good picture.—John 

M. Bailey. Opera House. Miltonvale, Kas. 

Pop. 911. 

PARAMOUNT 

New Kind of Love, A < Para i—Paul Newman. 

Joanne Woodward. Thelma Ritter. I 

have hesitated to write concerning this 

movie. However, my conscience demands it. 

This movie is pure trash. I had high school 

kids tell me they were embarrassed having 

to sit through it with their dates. Others 

said they were certainly glad they were 

stag. Fellows, when the tsenagers of toiay 

say things like that, you've really got smut. 

I thought maybe I was being a little prudish 

about it, but after the kids "lowered 

the boom." I was sincerely sorry I played 

it. So boys, if decency, morality and stuff 

like that are still present in your community, 

beware. I notise one exhibitor 

wrote in and said he thought they didn't 

come because "maybe it was over their 

heads." Well, after listening to my critics, 

I'm sure the low boxoffic; trouble was the 

trailer. Just a shade to ) spicy for small 

situations. In fact, for lack of a better 

word, the whole shebang was disgusting. 

Played Fri.. Sat.—C. H. Cienshaw, Lyric 

Theatre. Balmorhea. Tex. Pop. 1.250. 

Who's Been Sleeping in My Bed? iParai 

—Dean Martin. Elizabeth Montgomery. 

Carol Burnett. This picture did very poorly 

for some reason. I was suspicious of it, as I 

heard that it was not doing business elsewhere 

and I found those reports were true. 

It cid not. Played Fri.. Sat. Weather: Good. 

—George C. Clanton. Dr.w Theatre. Tappahannock, 

Va. 

CENTURY-FOX 

20th 

Take Her, She's Mine il20th-Foxi —James 

Stewart. Sandra Dee. Audrey Meadows. 

Wonderful show that did all right. Played 

Sun.. Mon.. Tues.—Jim I raser. Auditorium 

Theatre. Red Wing. Minn. Pop. 12.500. 

Young Swingers, The i20th-Pox) —Rod 

Lauren. Molly Bee. Gene McDaniels. 

' 

Thought I had another but 

this proved a dud. I asked my son la teenager 

i why. He said, "Nobody in it and 

the wrong kind of music." Played Thurs.. 

Fri., Sat. Weather: Good.—M. W. Long, 

Lans Theatre, Lansing Iowa. Pop. 1.536. 

UNITED ARTISTS 

IVIcLintock!

U £ 

An micrprct.vc onalysn ot loy ond t odcp-..s ,.v,cw>. Running .,mc .> In po-.nlhc.c. The plu> 

minus 

ond 

signs indicate degree of merit. Listings cover current reviews, updated rcgulorly. This dcporlmcnl 

ols. serves as an ALPMAttTICAL INDEX to fcoture rcleoici. c is tor CmerôScopc V Vi,?oVmon 

IP Ponav.sion r Techniramo, s Other onamorphic processes. Symbol n denotes BOXOfFICE Blue 

Award; 

Ribbon 

O color pholog.ophy. Legion ot Decency (LCD) rotings: A)— Unoblectionoble (or General Potr, 

09c; A2— Unobiectioncbic «or Adults or 

- 

Adolescents; A3— Unoblc 

(or Adults; A4— Mori 

Uncbjectionobic (or Adults, 

Part (or all; C—Condemned 

listings by ci in the order o( release, sec FEATURE CHART. 

Review digest 

AND ALPHABETICAL INDEX 

Very Good; = Very Poor 

Clio sir Si* " 

n l> I u. Xerla.%lxo in 

2789 Act One (110) Bio Or WB 12-23-63 A2 + + ft + 

Adorable Julia (94) Comedy Lioiiex 5-11-64 + + H 

2811 Advance .MGM 

6+ 

5-t- 

+ + + + + 6+1- 

to the (97) fp) Rear Com, 3-23-64 A2 

2800 Affair the Skin, An (102) Or Zenith 2-10-64 of C ±. 

2: 4-f4- 

H 10+ 

2792 Âmerica Amerii:a (174) Dr WB 1- 6-64 A3 H H 

2803 ... And Suddenly It's Murder 

(90) C Royal 2-24-64 A2 + 

2843 ©Avenocr, The 

(108) (S Hist Dr Medallion 7-13-64 ± ft 

—B— 

2820 OBallad of a Gundghter 

(84) Action West Parade 4-20-64 -^ 

OBallet of 

Othello 

The (95) Ballet Artkino 

Bandits of Orgosolo (98) Melodr . 

.Janus 

2810OBeckct (148) (g Para 

2834 OBcdtime Story (99) Comedy Univ 

2816 Best Man, The (102) Com Drama. .UA 

2S47 0Bikini Beach (100) e Mus ...AIP 

2848 0Black Duke. The (90) Dr. Production 

2831 Black Like Me (107) Doc Dr..Cont'l 

2826 ©Black Sabbath (99) Ho Drama AIP 

2847 ©Blood on the Balcony (92) Doc Jillo 

2845 Bomb In the High Street 

(60) Sus Dr Hemisphere 

2804 L) Brass Bottle, The (89) Com Fant Univ 

2S450Bullet for a Badman (SO) W .Univ 

—C— 

2776 0Captain Newman (126) Or Univ 

2820 ©Carpethaaocrs, The (150) gi Dr .Para 

11- 4-63 A2 

4 

" " " 

2787 ©Cavalry Command (80) Adv Dr.. Parade 12 

2818 5„-OChalk Garden, The (106) ..Univ 4 

Chelkash (45) Melodr Sovexportfilm S 

2S43QCircus World (135) iCi Adv Dr ..Para 7 

2816 Commando (95) War Drama AIP 4 

2813 ©Crimson Blade, The (81) ;§) Cos Dr Col 3 

2S33 Curse of the Living Corpse, 

The (83) Ho Drama 20th-Fox 6- 8-64 B 

—D 

2800 ©Dark Purpose (97) Rom Or Univ 

2808 Day and the Hour, The (104) Or-. MGM 

2797 Dead Ringer (115) Drama WB 

©Oer 

Rosenkavalier 

(200) Opera Showcorporation 

2844 Devil Doll (80) Ho Dr Associated 

2818 ©Devil-Ship Pirates (86) ® Adv Dr.. Col 

Oevil and the Ten Commandments, 

The (120) Episodes Union 

©Die Fledermaus (107) Operetta. . Casino 

©Dimka (75) Com Drama ....Artkino 

Disorder (105) 

Drarna Palhe Contemporary 

2828 ©Oislaiit Trumpet, A 

(117) igi War Drama WB 

2842 Doctor in Distress (103) Comedy Governor 

Doll, The (95) Psy Dr Kanawha 

Don't Temct the Oevil 

(106) Melodr UMPO 

2801 Dr. Crippen (97) Cr WB 

2804 ©Dream Maker. The (86) Mus Univ 

2797 Dr. Strangelove or: How 1 Learned to Stop 

Worrying and Love the Bomb 

(93) Fantasy Or Col 

2841 ©Duel of Champions 

(93) Hist. Spec Medallion 

—E— 

Easy Life, The (105) Dr Embassy 

2821 Empty Canvas, The (104) Or.. Embassy 

2806 ©Ensign Pulver (104) (g Comedy. .WB 

2802 Eyes of Annie Jones, The 

(73) Mys 20th. Fox 

2838 Evil Eye, The (93) Sus D AIP 6-22-64 

2824 ©Evil of Frankenstein, 

The (86) Horror Dr Univ 5- 4-64 A2 

— F 

Face of War, The (105) Janus 12- 2-63 2783 Ooc + 

2816 ©Fall of the Roman Empire, 

5-25-64 

The (180) Period Spec ® Para 4- 6-64 Al H ff 

2819 FBI Code 98 (104) Doc Drama WB 4-20-64 Al + ±. 

Fiancees. The (84) Drama Janus 5-1S-64 A2 * 

Fire Within, The (110) MeloOr Gibraltar 3- 9-64 -f 

H 

5f 

7|1

. Pathe 

REVIEW DIGEST 

AND ALPHABETICAL INDEX n Very Good; 

-r Good; - Fair; — Poor; — Very Poor. In the summary " is lOteo 2 pluses, - as / minuses. 

2813 Qi-mt on the Riviera (88) Com Dr Ultra 3-30-64 B 

2790 Love With the Proper Stranie/ 

(100) Dr Para 12-23-S3 A3 

—M— 

2807 Madmen of Mandoras, The 

(74) Ho Dr Crown 3- 9-64 

Mat.oso (100) Ital. Melo Zenith 7-20-64 A3 

2821 QMagic Fountain, The 

(77) ® Fairy Tale Davis Film 4-27-64 Al 

2796 ©Mail Order Bride (86) (B W Dr MGM 1-27-64 A3 

2796 OMan's Favorite Sporl? (120) Farce Univ 1-27-64 

2793 Man Who Couldn't Walk, 

The (64) Adv Dr Falcon 1-20-64 A3 

2837 0MarMie (129) Sus Drama ...Uiiiv 6-22-64 A3 

2834 OMasque of the Red Death 

(90) !£ Ho Drama AIR 6- 8-64 B 

2843 Master Spy, The (71) Spy Dr AA 7-13-64 Al 

2844 ©McHalc's Navy (93) Com Uni/ 7-13-64 Al 

2822 ^Mediterranean Holiday 

(130) ® TravelOB Confl 4-27-64 

2794 QMisadientures of Merlin 

Jones, The (88) Comedy BV 1-20-64 Al 

QMistress for the Summer 

A (80) igi Drama American 5-25-64 C 

Moderato Cantabile (95) Fr Drama Royal 4-13-64 

Monkey in Winter (104) Com Dr.. MGM 3-16-64 A3 

2841 ©Moon-Scinners, The (118) Ad BV 7-6-64 

©Muriel (115) Drama Lopert 12- 9-63 A3 

Music Room, The (93) Drama. . Harrison 1-27-64 

2S13 ©Muscle Beach Party 

(90) (t Com Dr AlP 3-30-64 A2 

©My Enemy, The Sea 

(97) Adv Doc Ishihari 2-17-64 

My Life to Live (55) Drama Union 12- 2-63 

—N— 

Nailed Autumn (98) (t> Drama UMPO 1- 6-64 

2835 Naked Kiss, The (92) Melo AA 6-15-64 A3 

2829 Never Put It in Wr.ting (93) Com AA 5-25-64 Al 

2825 NEW Interns, The (123) Dr Col 5-11-64 8 

2844 Night of the Iguana, 

The (125) Drama MGM 7-13-64 A4 

2797 Night Encounter (80) War Sus Dr Shawn 2- 3-64 

2815 Night Must Fall (105) Cr Drama. MGM 4- 6-64 B 

2824 Nightmare (83) Sus Dr Univ 5- 4-64 A2 

Night Walch. The (118) Consort/Onon 7-13-64 

2819 No Man's L»nd (72) 

Korean War Drama Cinema Video 4-20-64 

2801 No. My Darling Daughter! 

(%) Com Rank-Zenith 2-17-64 

2808 No Tree in the Street 

(%) MeloDr Seven Arts 3-9-64 

> I 

iZ |x cc |a.£ |z csl (/) 

+ 1+ 

H + H tt tt 9+ 

+ 

2845©0f Stars and Men (53) Cart Brandon 

Of Wayward Love 

(91) Episode Dr . Contemporary 

2798 One Man's Way (105) Bio UA 

2832 Open the Door and See All the 

People (82) Satire Com Noel 

Optimistic Tragedy, The 

7-20-64 

6-15-64 ± 

2- 3-64 Al ff 

(120) Melodr Artkino 

Organizer, The (126) Ital Dr ..Cont'l 

—PQ— 

2822 Panic Button (90) Comedy Gorton 

2807 Paris Pickup (90) Mys Dr Para 

2809 ©Paris When It Sizzles (110) Com.. Para 

2g46oPatsy. The (101) Com Para 

Peace to Him (88) War Drama. .Artkino 

2798 ©Pink Panther, The (113) ® Com..UA 

2783©Playgirli 

Intematimal 

(71) Doe Westfield Prod-SR 

2822 Point of Order (97) Doc Cont'l 

27S3 Pressure ot Guilt 

(113) ® Sus Dr Toho 

2786 ©Prize, The (135) (R Drama MGM 

2828 Psyche 59 (94) Drama Col 

2820 Quick Gun, The (88) Western Dr .Col 

—R— 

2798©Raiders, The (75) West Univ 

2803 Ravaged (73) Semidoc Brenner 2-24-64 

2819 Red Lips (90) Drama Royal 

2823 0Rhino: (92) Adv MGM 

2841 Ring of Treason (!?9) Sny Melo. Para 

2840 ©Robin and the Seven Hoods 

(120) Vj Com with Mus WB 6-29-64 A2 

2835 ©Robinson Crusoe on Mars 

(110) CD Drama Para 6-15-64 Al

Feature productions by company in order o» releoê. Runninq time in paicnitieses. (ts i» lor CincmoScop*; ^^^B F M V 

eiue Ribbon Aword; O Color Photogrophy. Letters and combinotions thereof indicate story type— Complete W ^ " 

(f iXj VistoVision; Ponovision; t Tcchnirama; s Olhcr onomorphic piocciscs. Symbol «J denote* BUXOFdCE g K- "" Mm M 1

EATURE 

CHART 

EMBASSY 1 u 

The koy to letters ond combinotions thereof indicoting story type: (Ad) Adventure Dromo; (Ac) AcIk 

Dfomo; (An) Animoted-Aetion; (C) Comedy; (CD) Comedy-Dromo; (Cr) Crime Dromo; (DM) Dronwith 

Music; (Doc) Documcntory; (D) Dromo; (F) Fontosy; (Ho) Horror Dromo; (Hi) Historical Dromo; (M) Musico 

(My) Mystery; (OD) Outdoor Dromo (S) Spectocic; (SF) Science-Fiction; (W) Western.

.0. 

. MeloDr 

. . Jun 

. Feb 

Adv 

C. . 

Aug 

Mar 

Mar 

Nov 

Comedy. 

C 

. Com 

. D. 

. D 

. May 

Nov 

FEATURE 

CHART 

UNIVERSAL 

WARNER BROS. 

Oatc MISCELLANEOUS 

liar 

Data 

©Charade (120)

Dood 

Jul 

Jun 

May 

.Apr 

May 

Mar 

^HORTS CHART 

BUENA VISTA 

(AM in color) 

FEATURETTE SPECIALS 

114 The Hounil That Thouohl 

Ht Was a Raccoon (48) 

118 Horse With the Flying Tail 

(48) 

150 Yellowstone Cubs (48) 

0094 Legend of Sleepy Hollow (33) . 

REISSUE CARTOONS 

Tlie Liitle Whirlwind 19301 (7) .. 

19302 The Whalers (7) 

19303 First Aiders (7) 

19304 The Army Mascot (7) 

19305 Goofy Gymnastic (7) 

19306 Home Made Home (7) 

19307 Foul Huntng (7) 

19308 Timber (7) 

19309 Truant Officer Donald (7) .. 

19310 Golden Eoos (7) 

19311 Te

I Thomas 

Opinions on Current Productions 

Symbol O denotes color; C CmemoScopc; V VlktoVlsion; t Tcchn 

^BATURE REVIEWS 

norphic procoiici. For ttory lynopsls ch picture, \Q% rcv«n« uda. 

Rather Be Rich 

Comedy with Mutic 

I'd 

1.851 O 

Universal l(>423) 

yU Minutes 

Rel. Oct. '64 

A gay romantic farce-comedy in llie best Ross Hunter 

tradition of top stars, lavish production, including glamorous 

Jean Louis gowns, and a fast amusing pace, this is 

Ideal entertainment for the ladies—and mass audiences. 

As a piece de resistance for feminine patrons, two of today 

s most popular young singers, Robert Goulet. of 

"Camelot" and nightclub and TV fame, and Andy Williams, 

Co'umbia Records star, plus the veteran Maurice 

Chevalier, ably support Sandra Dee, who rates sixth in 

the e.xliibiiors popu arity poll in Boxoffice. The screenplay 

by Oscar Brodney is a nonsen.sical tale of mixed 

identities—all to please a supposedly dying millionaire, 

but director Jack Smight keeps the action lively and the 

audience chucklins; at the smart quips throughout. Miss 

Dee gives her most attractive and more-mature portrayal 

to date, the handsome Goulet will cause feminine hearts 

to flutter, even though he sings on'y over the introductory 

titles, while Williams acts well and warbles two standards, 

"It Had to Be You" and "Where Are You?" and the new 

"Almost There" splendidly. Chevalier, too, contents himself 

with garnering most of the laughs in the key role of 

the ailing grandfather who plagues his nurse and doctor. 

Sandra Dee, Robert Goulet, Andy Williams, Maurice 

Chevalier, Gene Raymond, Charlie Ruggles, 

Stop Train 349 

Ratio: 

1 85-1 

Suspeiise 

Allied Artists (G409) 91 Minutes Rel. July '64 

This tight drama, packed with suspense and tenseness 

involving Cold War politics and perils to world peace on 

a military train from West Berlin, will do well anywhere, 

except maybe in the big seaters which demand blockbuster 

spectaculars. The story reflects today's lieadiines 

of confrontations of the Ruskies and American Occupation 

personnel, and will appeal to current events-minded 

moviegoers. In addition, the cast headed by Jose Ferrer 

and Sean Flynn, the latter a son of the late Errol Flynn, 

is a selling point. Others who create well-etched cnaracterizations 

include Nicole Courcel and Hans Joachim 

Schmiedel who plays a young East German trying lu 

escape to freedom. Ray Ventura and Hans Oppenheimer 

produced the film at the ARCA studios in West Berlin, 

while Ro'ph Haedrich directed. In catching the urgency 

of that international hot spot, they have not neglected 

to spread ample humor, including a bit of sex and romance, 

across the darker subtone. Importantly for wordof-mouth 

is the fact that the Russians m the picture are 

depicted as human beings capable of normal logic and 

friendships despite their menacing ideology. This is a bit 

of truth that is as illuminating as it is helpful to the film's 

appeal. 

Jose Ferrer, Sean Flynn, Nicole Courcel, Jess Hahn, 

Yosef Yadin, Hans J. Schmiedel, Joy Aston. 

The Sword of El Cid 

Ratio: Historii:al Spectacle 

2.35-1 Q 

Production Releasing Corp. 86 Minutes Rel. July '64 

A predominantly European cast applies itself with swift, 

sure strokes to a historical spectacle containing the 

staples of accepted mass market entertainment, and. with 

sufficient exploitation drive, the local-level showman can 

find this Eldorado Films. Inc. -East/West Films presentation, 

distributed stateside by Production Releasing Corp.. 

chalking up encouraging boxoffice response. None of the 

cast—topped by Chantel Deberg and Roland Carey 

will mean anything to U.S. audiences, but M. Iglesias has 

directed convincingly, infusing the narrative with the predictable 

pattern of hero-against-great-odds, the ensuing, 

inevitable word-of-mouth certain to convey to the 

escapist-seeking audience the availability of yet another 

story of deering-do and virtue triumphing. The Eastman 

Color has superbly captured the vastness of the Spanish 

plains, as the Igle'sias forces spin out a familiar story of 

court intrigue, mistaken identity and unrequited love. 

Miss Deberg is a fetching leading lady and Carey impresses 

as a personable player. Allied Artists' "El Cid" of 

several seasons ago made the title something of a known 

quantity in the U.S. and this factor shou'd be an encouraging 

incentive to the exploitat'on-geared theatre manager. 

Pre-opening promotion is indicated, of course. 

Chantel Deberg, Roland Carey, Sandro Moretti, 

Diana Grimandi, Ray Miles, Jeff Russel. 

Ratio: Satirical Comedy 

Nothing But the Best 

1.85-1 

Koyal lilniN liit'l 'X) .Miiiulcs Rel. Aug. '64 

A thoroughly British, sliarply satirical comedy, splendidly 

acted by the up-and-coming Alan Bates and Denholm 

Elliott, both lamiiiar to devotees of English fare, 

tnis David Dcuisch production has been acclaimed in 

Britain and should do stiong business in U.S. art houses. 

The screenplay by Pr^'uericK Raphael, ba.sed on a short 

story by Stanley Ellin, deals with a middle-cla.ss young 

man's determination to reach the top in .sooiety and 

business—almost a British counterpart of "How to Succeed 

in Business Without Really Trying. " Sophisticates 

will delight in the crisp dialog, the gay repartee and director 

Clive Donner's light touch throughout but 

youngsters and family audiences may find It less amusing. 

The romantic element, as played by MlUicent Martin in 

a coolly-calculating manner, and the lecherous advances 

of an overly .sexed landlady, played by Pauline Delancy, 

create little sympathy for the fair sex. Bates, who did so 

weil in dramatic roles in "The Running Man" and "The 

Guest." disp.avs a remarkable sense of comedy and Elliott 

does equallv well as a down-at-the-heels playboy who 

meets an unexpected end. The British character players 

contribute splendid bits. TIip color photography and the 

gay musical score by Ron Grainer are other assets. 

Alan Bates, Denho'm Elliott, Harry Andrews, MilUcent 

Martin, Nigel Stock, Pauline Delar.ey, Ernest Clark. 

One Potato, Two Potato 

Cinema V 92 Minutes Rel. Aug. '64 

An honest, revealing look at one of today's problems, 

miscegenation in a midwest community, this touching 

drama was independently made by Sam Weston on a 

modest budget and us.ng capable off-Broadway and TV 

actors without name vaiue. Wnen shown at the recent 

Cannes Film Festival, it was applauded and won a "best 

actress" award for Barbara Barrie, a selling point for 

U.S. art houses, where the piccure will be discussed and 

should build on word-of-mout.i. Because of its frank approach 

to the love and marriage of a lonely white divorcee 

and a Ntgro office-worker, including the wife's 

living with his Negro parents and bearing his child, the 

picture probably cannot play many southern markets. 

Splendidlv directed by Jan Peerce. from a screenplay by 

to Bi 

'opr Raphael Hayes and Orville H. Hampton which pulls no 

punches, this is an example of the best of independently 

made fare with an idea, realistically filmed in Ohio locations 

and well acted by Miss Barrie. who is touching and 

convincing as the white mother, and Bernie Hamilton, 

in a fine, forthright portrayal of the young Negro, drawn 

to each other because of loneliness. The unhappy ending 

offers no solution to the problem. A Bawaico production. 

Barbara Barrie, Bernie Hamilton, Richard ."Mulligan, 

Harry Bellaver, Marti Mericka, Robert Earle Jones. 

The Troublemaker 

Ratio: 

Satirical 

1.85-1 Comedy 

Janus Films 80 Minutes Rel. Aug. '64 

A "first" for Theodore J. Flicker and other worthies of 

New York Greenwich Village's much-discussed cabaret 

known as The Premise, this Ozymandias-Seneca motion 

picture, essentially within the framework of determined 

satire, is to be commended for imaginative cinematic 

techniques. As novelty entertainment, it will best appeal 

to the more discriminating audiences as well as art film 

aficionados in the more metropolitan centers. Its humor 

is cosmopolitan, telling, making for a conversation piece 

in the bigger cities, an item of exploitation potential of 

no small consequence, since the "cast" as such isn't known 

beyond the metropolitan New York region. Flicker and 

Buck Henry, both of whom cavort inevitably on-camera, 

were responsible for the shooting script and original 

story, directed by Flicker la busy chap. he!i and produced 

by Robert Gaffney. The yarn of the country rube 

Aldredgei "taking on" the graft-chasers of the 

big city may well have been applied in umpteen past 

treatments, but these young people have approached their 

subject with the impact that best reflects creativity of 

the first rank. Gayne Rescher's photographic effects and 

Cy Coleman's accompanying score do much to enhance 

tlie production. Aldredge handles his spoofing well. 

Thomas Aldredge, Joan Darling, Theodore J. Flicker, 

James Frawley, Buck Henry, Charles White. 

The reviews on these pages moy be filed for future eference in any of the following woys: (1) 

loose-leaf (2) binder; individually, by company, in ly stondard 3x5 card index file; or (3) ir 

GUIDE three-ring, pocket-siie binder. The lotter, eluding a year's supply of booking ond dc 

may be obtained from Associoted Publications, 825 V n Brunt Blvd., Kansas City, Mo., 64124, 

ony ^tondord three-ring 

, 

BOXOFflCE PICTURE 

lu-iincss record sheets, 

$1.50, postage poid.

. . American 

. . . Drama 

. . SEE! 

. . SEE! 

. . Inside 

Sean 

. . 

EATURE REVIEWS 

Story Synopsis; Exploitips; Adiines for Newspaper and Programs 

I Royal) 

THE STORY: "Nothing But the Best" 

Alan Bates, a young, middle-class agent in a British 

real estate oliice, realizes that he doesn t have tne social 

giaces to get ahead in the social world. When he meets 

uemiolm Elliott, a down-on-nis-luck playboy, he takes 

him in as a roommate in excnange for points on good 

ipeecn. grooming, etc. Bates gradually manages to kniie 

his way up the ladder by winning the attention ot 

Millicent Martin, the daugnter of his boss who realizes iOTH 

mat iney work w-ell together. When he no longer needs ^'^''^ 

Eihott, who wants to move on. Bates strangles him and 

conceals the body in a trunk in the cellar. Bates proposts 

10 Millicent and is accepted, he sends his workmgc-ass 

parents to Australia and all seems set—until he 

learns that Elliott was Millicenfs estranged brother, 

whjm she wants invited to the wedding. It is Bates' 

amjrous lanalady who manages to conceal the body 

from the police—until Bates suddenly gets word that 

the landlady's house, with the body in the cellar, is being 

torn down. Bates' deed will be discovered. 

EXPLOITIPS: 

Play up Alan Bates as the star of "The Running Man," 

recent Columbia release, and the art house film, "The 

Guest." Millicent Martin W'as on the widely acclaimed 

BBC-TV show, "That Was the Week That Was." 

CATCHLINES: 

No One Can Satirize Society As the British Can—They 

Do It Best of All . . . Alan Bates, One of the Best of 

British Actors, in a Witty Satire on Modern Society. 

THE STORY: "One Potato, Two Potato" (Cinema V) 

Barbara Barrie, a young divorcee who is struggling to 

raise her small daughter, Marti Mericka, in a midwestern 

town, leads a lonely life as does Bernie Hamilton, a 

Negro co-worker. Accidentally meeting at a movie, they 

occasionally see each other until they are attracted to 

each other and dance together at the wedding of two 

co-workers. Hamilton's Negro parents are outraged, but 

he proposes to Barbara and they marry. After Barbara 

tears Hamilton's son, his parents accept her, but word 

reaches R'chard Mulligan, her ex-husband, and he visits 

her and starts court proceedings for sole custody of Marti. 

At the tria', the judge notes that the ch'Id is we'l and 

happy living with her mother in the home of Hamitin's 

Negro parents, but he is forced to th'nk of th^ child's 

future and custody .'s given to Mulh'gan. When the 

latter comes to take away his daughter, she is puzzled 

at leaving her mother and Barbara is desolate. 

EXPLOITIPS: 

The nia-n selling point is the Cann?s Film Festival 

award to Barbara Barrie, who has played off-Broadway 

and in the f'lm, "The Caretakers." which can be explcted 

for art house regulars. The miscegenation theme 

will interest patrons in key cities mainly. 

CATCHLINES: 

Winner of a Best Acting Award for Barbara Barrie at 

the Cannes Film Festival ... A Film That Deals With a 

Racial Problem That Occupies Today's News Headlines. 

THE STORY: "The Troublemaker" (Janus) 

One-time chicken farmer Thomas Aldredge. in New 

Yori; to run a coffeehouse where "people may do as they 

please," looks up college pal Buck Henry, now a lawyer 

of cons.derable success and a man-about-town with the 

distafi side of the population. Signing a lease with James 

Prawley for a store space in which to locate the coffeehouse, 

Alcredge learns that modern-day business practices 

aren't all ethical and exemplary; he has to provide graft 

for an ever-lengthening roster of city employes. He refuses 

to participate in graft practices. Henry gives him 

an assist, but Aldredge, his country resourcefulness functioning 

at commendable pace, decides to trap these 

gangsters by taping their comments for u'timate 

presentation before the city crime commissionsr. The feat 

backfires: Aldredge is revealed as kingpm of grafters 

He reigns unchallenged in the ranks of crime. 

EXPLOITIPS: 

Tout the American New Wave movie-making atmosphere 

in contacting press-radio-TV and other opinionmakers. 

Tie up with coffeehouses and other gathering 

po nts for the avant-garde "in" crowd. 

CATCHLINES: 

In Greenwich Village Anything Can Happen—and 

Usually Does! . Satire! Now on the Screen' 

. . . 

Y'û M'Eht Not Believe All You See Here, But It's ${,„ 

Downright Chucklesomc! 

Rcpo' 

THE STORY: "I'd Rather Be Rich" (Univ) 

Sandra Dee, heiress-granddaughter of ailing Maurice 

Chevalier, is in a Boston nightclub with her singing 

fiance, Andy Williams, when she is summoned to Los 

Angeles at the request of Chevalier's doctor, Charlie 

Ruggles. Chevalier, who wants to see Sandra married 

before he dies, asks to see her intended so. to please the 

old man, she persuades a young engineer, Robert Goulet, 

, easy 

20c per word, minimum S2.00. cash with copy. Four consecutive insertions lor pnc 

e. CLOSING DATE: Monday noon preceding publication date. Send copy 

jwers to Box Numbers to BOXOFHCE. 825 Van Brunt Blvd.. Kansas City. Mo. 64124 

HELP WANTED 

fHE MANAGERS FOR NEW DE- 

WIN THEATRES! Expanding, agnalionwije 

circuit is now seced 

men, who wish to 

expe 

3 growing company. In 

ontidence, send resume, pholo, 

wpecled, and interview avallabilloflice, 

9906. 

ng Florida drive-in organization 

lediale openings for lirsi run Iheanagers. 

Liberal starling salary 

surate with experience. Aparllospitalization, 

lite insurance and 

plan. Openings on Central West 

Dust relocate at own expense. Forisume 

to Boxollice, 9905. 

HEPHESENTATTVEI Outdoor Adj 

i 

Service Compensation comite 

with ability. Protected territory, 

lîde Company, Chetek, Wise. 

POSITIONS WANTED 

;t manager or manager presently 

sd. 25 years experience, 48 years 

Interested showing gross profits, 

e, 9909. 

ienced General Manager & Film 

Family. College. Age 42. Boxoffice, 

rE-IN THEATRE EQUIPMENT 

ale: Miniature train, lilce new, soc- 

Vrite: Olson Theatres. Clare, Mich. 

LCLfflRlOG HOUSE 

GENERAL EQUIPMENT USED THEATRES FOR SALE THEATRE SEATING 

INDIANA 

For sale: complete booth equipment; 

BX60 machines, 1 kw RCA lamps; Hobart 

70-140 amp, 10 hp , 3-phase generator, 

etc. Used 4 years, $1,000. Write for list. 

Slater's Gift Shop, Ennis, Montana. 

1 Century. 1 Weitinghouse 7>/2 hp. slip 

ring motor. Both with controls. $350 each. 

Modern Electric Motor Service. 1407 W. 

Magnolia Blvd., Burbank, Calif. 

2 Strong Mighty 90 lamps, rebuilt, 115- 

230 Hobart generator, complete E-7 booth. 

1220 E. 7th St., Charlotte, No. Car. 

Complete booth. Super Simplex, cabinet 

bases, 2-70 amp. generators, RCA sound, 

etc. Sacrifice, $1,500. Dodge, 2324 Beechmonl, 

Cincinnati, Ohio. 

GENERAL EQUIPMENT NEW 

Negative Carbon Savers for rotating hiintensily 

lamps. Send $3.50 with size. 

KIRKS CO., 2111 Northland Rd , Baltimore, 

Md. 21207. 

EQUIPMENT FOR SALE 

Vacating warehouse, sacrificing equipment 

from twenty theatres. Projection, 

sound, lamps, generators, lenses, concession, 

turnstiles, seats, etc. Write us your 

needs or bring truck and cash. Standard 

Amusement Co., Inc., 207 W. Market St.. 

Greensboro, N.C., 27401. 

-In Theatre Tickets! 100,000 l'x2' 

roll printed tickets. $40.75. Send 

aples of our special printed stub 

tets for drive-ins. Safe, distinctive, 

to check. Kansas City Ticket 

spt. 10, 109 W. 18th Street. (Film- 

Cansas City 8, Mo. 

EQUIPMENT REPAIRING 

models projection equipepaired. 

lakes, all 

LOU WALTERS SALES & 

;E CO., 4207 LAWNVIEW AVE., 

S 27, TEXAS. 

UY! 

SELL! 

TRADE! 

FIND 

HELP 

or 

POSITION 

Through 

tOXOFFICE 

assified Advertising 

eatest Coverage in the 

Field at Lowest Cost 

Per Reader 

isertions for the price of 3

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FOR YEAR-'ROUND PULLING POWER 

IN 

THe26^" annual 

MODERN THEATRE BUYERS' DIRECTORY 

& REFERENCE issue of Boxoffice 

Takes no computer to spell out this big opportunity: 

The Modern Theatre Buyers' Directory & Reference 

Issue will help you score sales galore all year long in 

the big-spending drive-in and indoor theatre markets. 

Fact is: More theatre cireuit executives, theatre owners 

and managers, concessionaires and technicians count on 

it 

for reliable answers on where and why to buy products 

and services like yours than on any other publication in 

the field! Circulation's greatest by far. Cost per 

thousand's lowest by far. All by itself, it will get vour 

sales message across to the key men who plan and buv 

for virtually every drive-in and indoor theatre in the 

U.S. and Canada . . . all year long! 

Extra bonus distribution besides! Goes to over 17.000* 

regular paiil subscribers as a separately bound second 

section of BoxoKKICE for October 19. Plus extra distribution 

at the combined Convention and Tradeshow of 

the Allied States Ass'n of Motion Picture Exhibitors and 

the Theatre Equipment & Supply Manufacturers Ass"n 

... ill Detroit in October! 

Cask in big! Score your selling points . . . chalk up 

orders . . . all year long. Reserve space nou I 

PUBLICATION DATE: oaOBlR ^9 / AD DEADLINE: SEPTEMBER 18 BOXOFFICE - MODERN THEATRE 

82.^ Van Brunt Blvd.. k.msas Cilv. Mo. ()1121- / 1270 Sixlli \\,-.. Ncu \,>vl. \. V. Ill(»2(l 

^-"*'>^'^m,JliSk^9'^''^^^-£l^^'^-i>^^"^'TW^^W^*'^'^ 

•See ABC Publisher's Stotcment l2-31-'63.

Boxoffice-August.03.1964

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