Boxoffice-November.02.1964

NOVEMBER 2, 1964 

'Âe o/ ~the m&toetL rictu/ie, y*t(ûdA(j 

At the gala world premiere of "My Fair Lady" at the Criterion Theatre in New York, the four 

principals in the filming of this world-famous musical production are evincing well-warranted 

exuberance over the great success it is scoring. And there is added delight in the knowledge that 

net proceeds of $100,000 resulted for the Will Rogers Hospitol Fund From left, ore: composer 

Frederick Loewe, producer Jack L. Warner, writer Alan Jay Lerner and director George Cukor. 

Showman s Manual 

TAGGART' 

Universal 

-See Showmondiser Section 

*T)NAL EXECUTIVE EDITION

Surpassing the 

record-grossing 

Two Women"!! 

Heading 

For A 

New 

All -Time 

Top -Grossing 

Mark!!! 

%L V'-^: 

iS' 

J 

Buy... Book.. . Play ItNOW 

I 

soon be 

I 

clearing long playing time, 

for the next blockbuster from 

\ the same great talent team...

i I 

SOPHIA 

JOSEPH E. LEVINE p,ese.,s 

MARCELLO 

LOREN • MASIKOMNI 

"VITTORIO De SICA's 

IftSTERKK 

TODAirMDibMOWW 

Produced by 

tiK I r I \ 

UnlXLU I 

Um 

I 

in COLOR Screenplay by ALBERTO MORAVIA 

I CESARE ZAVATTINI, EOUAROO De FILIPPO 

A CHAMPION-CONGORDIA FILM AN EMBASSY PICTURES RELEASE 

prosdnis 

Marcello Mastroiann 

AN EMBASSY O/M f\0 

PICTURES RELEASE IN Ui/LlirX

RSSSW(fflWW;?KS¥!»PSH8WBaiffll 

/%£ ^s^ oft/ieT/i^&on rictuJie /nduMk 

THE NATIONAL FILM WEEKLY 

Published In Nine Sectioial Editions 

BEN 

SHLYEN 

Editor-in-Chiei and Publisher 

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Publisher & laeneral Manager 

JESSE SHLYEN Managing Editor 

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I. L. THATCHER. . .Equipment Editor 

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Section, ieieplione CHestout 1-7777. 

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Tbe MUDEatN THB.\HiB SfcUon is uieluded 

in tie first issue of each month. 

.Ubany: J. S. Conners, 140 State St. 

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Way. 

Des .Motoes; Pat Cooney, 2727 49th St. 

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IN CANADA 

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NOVEMBER 

Vol. 86 

1 964 

No. 2 

ANY 

THE NAKED TRUTH 

virtue carried to excess soon 

. becomes a vice," That sage saying 

comes to mind every so often, especially 

when someone suggests going as far as 

the law will allow—and farther, when 

you can get away with it. 

Just because another communications 

medium does get away with it, doesn't 

mean that the motion picture medium 

can—or even should try. For, regardless 

of how well intentioned, let alone the 

right of freedom of speech or press, 

"how" a thing is done and "where" and 

"why" it is done, enter into the equation. 

What brought about the foregoing is 

a letter we received several days ago from 

Frank D. Rubel of Central States Theatres 

Corp. of Des Moines, Iowa. His point 

that if television can show nude scenes, 

so should the theatre screen be able to 

do likewise, is well taken. But two wrongs 

don't make a right. 

Here are Mr. Rubel's views: 

Those of you who happened to be up 

early this morning, 8:00 a.m. midwestern 

time, and watched the NBC "Today" Show 

will know the very interesting program 

which included an art study class at the 

Chicago Art Institute which showed among 

other things, students sketching nudes from 

a live model. A model was shown completely 

nude, back view and pretty thoroughly. 

Side view. It was a very interesting show 

and certainly I believe it was enjoyed and 

commented on by the many millions of 

"Today" viewers. 

The reason for this letter is to show the 

terrific apathy and stupidity of our producers 

when we allow ourselves to be inhibited 

and fenced in by thoroughly unwarranted 

complaints and criticism of various 

societies who attempt to inhibit or 

change or censor the subject matter of our 

pictures. 

"Today" was seen by millions of viewers 

of all ages, I assume. It was not marked 

"adults only." There were no restrictions 

of any kind, as far as I could tell, on who 

could look at it and who could view the denuded 

female form. If the female form was 

so horrible, undoubtedly our statues 

handed down by the Greeks for two or 

three thousand years would show Venus 

de Milo draped with a chiffon scarf across 

the middle and other famous statues with 

various accouteiTnents which completely 

spoil the esthetic value of the statue. 

Our producers, distributors, and exhibitors 

must have enough courage to show life 

as it is, even females in bathing suits and 

sometimes without, if it is necessary for the 

proper telling of the story and entertainment 

we have to offer. The world is progressing 

and we are looking on nude bodies 

with a much more sensible and complacent 

viewpoint than we have in the past. The 

Victorian view went out with the bustle 

and I, for one, hope that it stays there. 

Let's all take notice of this progress. Let 

everyone realize nudity in itself is not 

pornography. 

Let us all understand there are movies'] 

made today for youngsters, adolescents and 

adults and I welcome them. Walt Disney Iswonderful 

for the kids. He does a terrific 

job and I wish him every success. We may 

even buy his pictures at terms which will' 

permit a profit, but the same is also true of 

those who make adult pictures. They must 

be for, by, and of adults. There is no reason 

to camouflage nudes with a lot of stupid 

clothing, which is unnecessary and merely 

spoiling the subject matter of the various 

mature movies. 

Not having seen the television prograi 

referred to, we cannot speak explicits 

thereon. But, it is apparent that t'a 

motion picture screen already has i'- 

dulged in exposures that go a good It 

beyond that indicated in Mr. Rubes 

suggestion. And the result has not prvided 

the panacea of attendance antitpated. 

Moreover, even though the screii 

is entitled to the "liberty," as example,, 

experience has shown that some woul 

interpret it as "license" and it would nt 

be long before it would be carried to sm 

extremes as to endanger the freedc'i 

which this industry has, from its ve/ 

beginning, fought so hard to preserv 

As we cautioned when the so-called "nw 

wave" trend first got under way, t:^ 

danger of going too far would aga'i 

break out. 

The privilege of freedom granted to te 

press often is abused and sometimes ) 

the point wherein vital information 5 

revealed to this nation's enemies; and i 

ways that violate good taste and hai 

' 

deteriorating and destructive effects. 

Television often oversteps the bouns 

of good taste in some of its portrayals f 

what is called "life." In their propr 

place and with the proper presentationas 

would go with nudity—these faces 

have their place. But, we say again, csJ 

must be taken to avoid the "extrem' 

lest it become a vice. 

If the motion picture has reached ts 

point at which nudity is an indispensale 

ingredient to its success, then it is hi:i 

time for the pendulum to swing back. 

Qe^JUo^'

' 

Predicts FCC to Pose 

Regulation of Pay TV 

OKLAHOMA CITY—Predicting that the 

!ederal Communications Commission will 

ropose legislation to regulate Community 

jitenna TV systems, FCC chairman E. 

/illiam Henry told the fall conference of 

le National Ass'n of Broadcasters that it 

ill be several months before the commison 

has evaluated the data on which it 

ill base its The FCC spokesman 

decision. 

llso ventured the prediction that within 

lie next two years the nation "probably 

ill have an interconnected system of 

licrowaves from New York to California. 

: it doesn't exist, only a few microwave 

ops will be needed to connect it." He ob- 

;rved that pay TV, CATV and microwave 

!re all significant aspects of an interblated 

problem, primarily that of allocaon. 

Though the FCC recognizes both CATV 

id pay TV as desirable supplemental serices 

and bears no bias against either of 

lem, the commission is considering expansion 

of the allocation system for UHF, 

nee it is interested in the development of 

'HF. Henry, noting that this development 

)uld be affected by CATV and pay TV, 

ated that it would be inconsistent to 

''gulate part of broadcasting and not the 

|;her. "Pay TV deserves a chance in the 

iiarket place," the FCC chairman declared, 

jding that even without legislation, the 

CO should examine the use of microwave 

Icenses for CATV and pay TV. 

Second Dividend Payment 

OK'd in MPI Liquidation 

'KANSAS CITY—A second liquidating 

(.vidend of $1 per share, based on returns 

lom investments in two films still being 

Utributed, was paid October 22 to share- 

Ii 

plders of Motion Picture Investors, Inc., 

accordance with a resolution adopted by 

lie executive committee at a special meetly 

held earlier this month. A first liquidatwg 

dividend of $5 per share was made in 

lecember 1963. with fmther sums promised 

;; liquidation of the company proceeded. 

(At that time, MPI president Walter 

eade jr. informed shareholders that the 

,ming and amount of future liquidating 

vidends could not be determined accurate- 

|, 

since assets consisted of investments in 

Ir'o films then being distributed, "The 

Itieckered Flag" and "Trigger Happy," and 

|iat a further period would be required if 

iieir potential was to be exploited adequate- 

Incorporated under Missouri law in 1958, 

|PI was founded by exhibitors for the purine 

of providing financing to stimulate the 

j'oduction of more films, as a means of 

..sing product shortages. In December 1963, 

*ie shareholders concluded that MPI was 

lable to meet this objective and authorized 

5 liquidation and dissolution. 

JMtemak to 

Produce Oscarcast 

HOLLYWOOD—Joe Pasternak will pro- 

|ice the 37th annual Oscarcast April 5 at 

,»nta Monica Civic Auditorium, accord- 

^g to Arthur Freed, president of the 

.;ademy of Motion Picture Arts and 

wiences. George Sidney handled the job 

|St 

year and Freed the four prior presentions. 

AB-Paramount Reports 

Record 9-Mor^th Net 

NEW YORK—American Broadcasting- 

Paramount Theatres reports record net 

earnings for the nine 

months of 1964, according 

to Leonard H. 

Goldenson, president. 

For the first nine 

h 

rmont s, earnings 

. from operations was 

.A^ ^^,^^ 

$8,022,000, an in- 

-Jft.JSttl^ crease of 26 per cent 

^ ""^^^^^ fiom the $6,383,000 

for the like period in 

1963. The 1964 figure 

represents $1.75 per 

^hare, compared with 

Leonard Goldenson 

$1.40 a share m 1963. 

Third quarter earnings from operations 

of $2,589,000 increased 20 per cent over the 

$2,164,000 for the like period of 1963. On 

a per share basis, this represents 56 cents 

a share, compared with 47 cents a share 

last year. Aided by excellent theatre business 

and by some benefit from the lower 

1964 federal income tax rates, the third 

quarter earnings increased despite the 

lieavy costs resulting from the broadcasting 

coverage of the national political conventions 

in July and August. 

Commenting on the new 1964-65 program 

schedule for the ABC television network, 

which started in September, Goldenson 

noted that all measurements indicated 

larger audiences viewing these programs 

than was the case last year. 

Recently announced was the company's 

forthcoming move to a new 40-story headquarters 

administrative building under 

construction in the midtown area of New 

York City, this move to permit the company 

to consolidate the corporate and 

administrative functions of its divisions in 

the new building and to centralize the operations 

of its broadcasting division on its 

present properties. 

NGC Anticipates 85 Per Cent Net Gain 

Due to Improved Theatre Operation 

NEW YORK—National General Corp. expects 

record net operating income, after 

taxes, of about 65 cents per share for the 

year ended September 29, with the major 

contribution from steadily improving theatre 

operations, Eugene V. Klein, president, 

told a meeting Thursday i29) of the New 

York Society of Security Analysts. 

This is a gain of some 85 per cent over 

fiscal 1963, when the Los Angeles-based 

theatre operator and entertainment company 

earned $1,203,189, or 35 cents a share, 

from operations—a figure computed, as in 

the year just ended, without consideration 

of operating loss carry-forward and excluding 

capital gains. At the close of the recent 

fiscal year, NGC had 3,592,523 common 

shares outstanding versus 3,587,965 a 

year earlier. 

Klein outlined a number of programs 

now under way at NGC, aimed at exhilarating 

attendance growth at its 217-theatre 

circuit as well as producing new entertainment 

revenues for the company. Among the 

most significant of these is the nationwide 

closed-circuit theatre TV operation of 

Theatre Color-Vision Corp., an NGC subsidiary. 

This organization is now co-producing in 

theatres of several major U.S. cities closedcii'cuit 

telecasts of National Football League 

games and earlier this year staged similar 

telecasts of such attractions as the Beatles 

and the Indianapolis "500" auto racing 

classic. Plans call for expansion of such a 

series in the future, Klein added. 

Another fast-developing entertainment 

operation is the motion picture production 

work of another NGC subsidiary, Carthay 

Center Productions, Inc., which announced 

that it hopes to have the start-up of preproduction 

schedules on three out of five 

feature films within a short period of 

time. On these initial pictures, as well as 

subsequent filmings, the subsidiary is engaging 

only top talent with proven boxoffice 

success, thus minimizing risks while, 

at the same " time, operating without the 

heavy fixed costs of larger producers. 

Klein noted. 

The nation's theatre entertainment industry, 

he said, is experiencing a major 

"renaissance" in its audiences and the type 

of product they demand. The mature 

American audience has outgrown the 

"canned melodramas" of yesteryear's movies 

and is showing definite signs of tiring of 

much of the entertainment available on 

TV, Klein declared. 

"The result is both an opportunity and 

a challenge for the motion pictm-e industry 

to provide the kind of product the 

public now demands. Because the people today 

have more leisure time and more 

money to spend enjoying it than ever before, 

their interest in a frequent 'evening 

out' is increasing. It's up to our industry 

to attract them to theatres with first-class 

convenience, comfort and, above all, entertainment 

quality," Klein said. 

Dorfmon Promotion Chief 

Of Seven Arts Pictures 

NEW YORK—Robert Dorfman has been 

appointed national promotion director of 

Seven Arts Pictures, new distribution arm 

of Seven Arts Productions, by Edward S. 

Feldman. vice-president in charge of advertising 

and publicity. 

Dorfman resigned from Buena Vista to 

He will organize and 

accept the new post. 

coordinate merchandising activities. He 

entered the industry in 1948 with Walt 

Disney and with Buena Vista. Disney distribution 

subsidiary, served as exploitation 

and publicity manager. 

t>XOFFICE November 2. 1964

; 

^ 

More Important Product 

In MGM Lineup for '65 

NEW YORK — "MGM is 

proud of its three pictures recently completed 

in England, 

"The Yellow Rolls- 

Royce." "Young Cassidy" 

and Operation 

Crossbow," which had 

a total budget (for 

the three) of $7,500,- 

000 and will be the 

most important MGM 

releases in 1965," according 

to Robert H. 

O' B r i e n, president, 

who recently returned 

from a trip to 

Robert H. O'Brien 

Europe with other 

MGM executives. 'Yellow Rolls-Royce," 

which stars Ingrid Bergman, Rex Harrison, 

Shirley MacLaine, Alain Delon, Omar 

Sharif and Jeanne Moreau, cost over $3,- 

200,000 alone to maJje, he pointed out, and 

the picture will be ready for U.S. release 

for Easter 1965. The other two will be released 

in the summer or early fall. 

For the 1964-65 releasing period, MGM 

will have between 26 and 30 features, only 

a sUght increase from 25 for the 1963-64 

releasing year, but all of the new ones 

will be important pictures. The company 

is 

particularly" 

now planning its production at least two 

years ahead, with "The Flight of the Sandpiper," 

starring Elizabeth Taylor and Richard 

Burton, due to be completed in Europe 

before the end of 1964; "Lady L," due to 

start in France in mid-November with Paul 

Newman, Sophia Loren and David Niven 

starred, and "Dr. Zhivago," which is the 

only MGM picture planned as a roadshow 

attraction, due to start in Spain in December, 

with David Lean directing from a 

screenplay by Robert Bolt and with Omar 

Sharif already set for one of the star roles. 

While in Europe, O'Brien and the MGM 

executives looiced at the completed sequences 

of Dino De Laurentiis' "The Bible," 

in Dimension 150, but no decision was made 

about MGM handling it because "we are 

not short of motion pictures at the present 

time," he said. 

Speaking of MGM's strong grosses and 

earnings during the past months, O'Brien 

predicted that the company would show 

earnings of $4,900,000, before taxes for the 

calendar year of 1964. He also mentioned 

that business always takes a seasonal drop 

following the peak summer period, but will 

pick up around Veterans Day (Nov. 11) and 

should continue big through the year-end 

holidays. 

O'Brien gave a luncheon for the trade 

press at the Punch Room of 21 Club 

Wednesday (28) "just to meet and chat 

with you," he said. 

Zanuck Film Wins Award 

NEW YORK—Darryl F. Zanuck's "The 

Longest Day," has received the Norwegian 

award, "The Silver Lamp," as the best foreign 

film to be shown there in 1963. Another 

20th Century-Fox film, "The Diary 

of Anne Frank," received the award in 

1959. 

Too Much TV Violence. 

Senate Group Finds 

WASHINGTON — The Senate Juvenile 

Delinquency Subcommittee, in an interim 

report last week, charged that violence on 

television reinforces overly aggressive attitudes 

in children, both among the emotionally 

disturbed and normal youth. Asserting 

that TV "plays an important part 

in forming the behavior patterns of the 

young people of this nation," the report 

also observed that viewing of hostile, aggressive 

behavior is more likely to cause 

imitation than to "drain off" aggressive 

inclinations in youngsters, and that 

the adverse effects of excessive violence 

on TV are "not necessarily washed 

away or purged by a moral ending in which 

good triumphs over evil." 

The report said that continued exposure 

of children to violence in entertainment 

programs could lead to acceptance of violence 

as the normal way of life. 

"Filmed violence," the report said, "can 

serve as the motivation for the release of 

hostility and aggressive behavior in persons 

already under stress." 

It criticized the TV code, which it 

charged was violated "with impunity" and 

added that "there has been no substantial 

overall change" for the better in TV programing. 

It urged better enforcement of 

the code and that networks jointly develop 

prime time programing for the young. 

In addition it proposed that the code provide 

effective sanctions against violators, 

that the FCC and broadcasters set realistic 

standards for programing in the public 

interest; that local communities be given 

a chance to express themselves better on 

broadcast licensing, and that a research 

program be undertaken "to develop more 

information as to the impact of TV on 

juvenile behavior." 

Byron Spencer, Industry 

Attorney, Is Dead 

KANSAS CITY — Byron Spencer, 70, 

secretary and a member of the board of 

directors of Conamonwealth Theatres, died 

Monday (Oct. 26), after a long illness. He 

also was secretary of Motion Picture Investors, 

Inc., and a member of its board 

and executive committee. Among clients in 

the motion picture industry served by his 

law firm, Spencer, Fane, Britt & Browne, 

was 20th Century-Fox. Spencer took an 

active interest in civic affairs and was president 

of the Kansas City Chamber of Commerce 

in 1963. He is survived by his wife 

and two sons. 

Taurus Film Co. Formed; 

Acquires 3 Falcon Pictures 

HOLLYWOOD—Taurus Film Co. has 

been formed here as a national distribution 

company by Michael F. Goldman and 

Gary A. Stromberg and has taken over the 

film product of Falcon Pictures, Inc. The 

new company now is distributing "The Man 

Who Couldn't Walk," "The Great Armored 

Car Swindle" and "Nine Miles to Noon." 

MCA Plans $40M Hole 

For Universal City 

UNIVERSAL CITY—MCA, Inc., 

parei 

company of Universal and Decca Record 

and the Sheraton Corp. of America ha' 

announced plans for construction and oi 

Lew Wasserman, left, MCA presl-, 

dent, and Ernest Henderson III, presi-; 

dent of the international Sheraton 

system, are shown signing a contract' 

for the Sheraton Corp. to lease and operate 

the multi-million dollar 500- 

room luxury hotel to be built by MCA; 

at Universal City and to be known as 

the Sheraton-Universal—the Hotel of; 

the Stars. Actress Tippi Hedren, mayor! 

of Universal City, looks on. 

eration of a multi-million dollar, 500-roo' 

luxury hotel as a major step in the co:, 

tinuing development of the 410-acre Ur' 

versal lot. 

The construction will be the first pha| 

of a $40,000,080, 1,800-room complex to 

built in the near future by MCA. T 

Sheraton Corp. will lease and operate t: 

500-room hotel, to be known as the Sher 

ton Universal—the Hotel of the Stars und! 

a long-term contract. 

The 12-story building will be the largf. 

hotel in the San Fernando Valley and 

: 

scheduled for completion in 1966, wi 

groundbreaking set for early next year. 

Lew R. Wasserman, MCA president, ail 

Ernest Henderson III, president of t; 

Sheraton system, joined in the announcment 

of the plans on Tuesday (27). Site' 

the development is being cleared on fo' 

acres overlooking the Hollywood Freew 

just east of Lankershim Boulevard. Fro 

1966 through 1968, a second tower al 

luxury motor hotel facilities will be addi, 

according to present plans. 

The hotel complex will be situated a- 

jacent to the projected ten-acre Hellwood 

Visitors Village on which pre-costruction 

work has started. Beginning nft 

summer, the village will be a central i- 

traction of the Universal City studio tcr 

program. The tours have proven so popuT 

that the studio plans to operate 14 moir 

trams on a continuous schedule, instead i 

the present three trams on a five-d' 

schedule. 

Nearing completion is the 14-story Mi| 

Tower, hub of the $10,000,000 Univer.l 

City Plaza, in which E. F. Hutton It < 

recently opened a branch. 

BOXOFFICE :: November 2. IS'

— 

Vendo Co. Hits Peak 

For Third Quarter 

KANSAS CITY—Soaring sales and net 

earnings during the past three months 

established a record as the best third quarter 

In the history of the Vendo Co., shareholders 

learned from an interim report by E. 

P. Plerson. chairman of the board, who also 

revealed that earnings for the nine-month 

period which ended September 30 were 

more than double those of last year, representing 

a rise in sales of $5.5 million. 

"Record volume and profits for the 

third quarter are a result of a strong merchandising 

program based on a firm price 

structure, combined with good business 

practices which have held the line on costs 

through economy programs instituted last 

year," Pierson stated, specifying that net 

sales during the third quarter totaled $16,- 

911,277, compared with $13,639,110 for the 

same period in 1963, while net earnings 

after taxes amounted to $1,120,211 or 42 

cents per share on 2,638,739 shares outstanding, 

compared with $542,556 or 21 

cents a share on 2,637,739 shares outstanding 

the previous year. 

Pierson further disclosed that for the 

first nine months of 1964. consolidated net 

sales of Vendo reached $45,774,245, compared 

with $40,252,700 for the same period 

In 1963; earnings were $2,595,483 or 98 

cents a share, compared with $1,132,109 or 

43 cents last year. 

Attributing the rise in sales and earnings 

to the extensive development of new 

markets in three major areas, Pierson cited 

the recent acquisition of Continental 

Vending Machine Corp., and the subsequent 

integration of Continental-Apco products 

into the Vendo line. He noted, too, that 

the effort exerted by parent companies in 

the carbonated beverage industry to encourage 

revitalized vending programs on 

the part of bottlers was reflected in improved 

sales. He also pointed out that 

newly opened Vendo production and sales 

facilities in Australia and Italy contributed 

to the overall progress of the company. 

More Allied Leaders Voice 

Approval for Unification 

DETROIT—The move toward unification 

of exhibitor organizations progressed 

during the National Allied convention 

here, though the distance covered cannot 

be measured. The pace of progress was accelerated 

four weeks ago during the TOA 

convention in Chicago when president 

Sumner Redstone voiced his suppwrt for 

this course. 

On the opening day of the Allied convention 

last week, board chairman Marshall 

Fine said, with general approval, "We 

were thrilled" by Redstone's stand. Subsequently, 

several other chiefs of Allied 

also voiced their support. 

On the closing night of the convention, 

leaders of both groups were asked 

about prospects for achieving unity. Redstone 

simply termed them "good," while 

Fine said, "It's only a matter of time." 

One significant stage of semantic progress 

achieved during the Detroit gathering 

appeared to be the interpretation of 

the term "merger" and the general use of 

the broader term "unification," without 

any implications of one group swallowing 

the other, but making a sort of fresh organizational 

start. 

Fate of Prior Censorship 

Up to U.S. Supreme Court 

BALTIMORE—The Supreme Court, during 

the week of November 16, will hear a 

Maryland case testing constitutionality of 

motion picture censorship. It is expected 

the case will determine whether censorship, 

now existing in only four states 

Maryland, New York, Virginia and Kansas 

—may continue to function. In a brief 

filed with the Supreme Court, Maryland 

attorney general Thomas B. Pinan said, 

"This is the Armageddon of motion picture 

censorship." 

FREEDMAN CASE AT ISSUE 

Baltimore's Rex Theatre, operated by 

Ronald Preedman, brought the case by 

showing "Revenge at Daybreak" without a 

license by the Maryland Board of Motion 

Picture Censors. The board had been notified 

by Freedman that he intended to show 

the film without a license. A staff member 

of the board saw the movie at the 

theatre. 

Freedman was fined $25 for exhibiting 

an unlicensed film by Judge Anselm 

Sodaro in May 1963. The Maryland court 

of appeals upheld the conviction. This case 

turns on a landmark censorship case. 

Times Film Corp., vs. Chicago, handed 

down by the Supreme Court in 1961. In 

the Times case, a film distributor, seeking 

to challenge censorship, brought suit in 

federal court so that he would not be required 

to submit "Don Juan" for review 

by the Chicago censor board in order to 

obtain a license. Nothing was placed in 

the record of the court proceedings concerning 

the content of the movie. The distributor 

said this was irrelevant because 

censorship of any motion picture by administrative 

board before it was exhibited 

violates constitutional rights under the 

First amendment. 

An "absolute freedom" to show at least 

once every kind of movie was claimed in 

this case. Only prosecution under Illinois 

laws against pornography could halt subsequent 

showings of a film, the Times 

lawyers argued. 

The Supreme Court, in a 5-to-4 decision, 

said it could not hold that prior censorship 

by a board Is unjustified under any 

circumstances. The court noted it had been 

kept in the dark as to the nature of the 

film at issue. Since that decision, two 

members of the majority of five are no 

longer on the court, justices Felix Frankfurter 

and Charles E. Whittaker. Their 

places are now filled by justices Byron R. 

White and Arthur Goldberg. The court's 

decision to hear arguments in the Maryland 

case may be indication that a majority 

of the justices want to reconsider 

the court's Times film ruling 

OBSCENITY NOT INVOLVED 

In their brief, Freedman's lawyers say 

his case is vastly different from Times 

Film. They argue the content of the film 

was known by the board and that the 

state's prosecutor admitted it would not 

have been censored had it been submitted 

for a license. 

The attorneys also state they are not 

making claim of an absolute right to show 

any picture. They contend the state seeks 

to punish Freedman for showing a film 

that the state concedes to be unobjectionable. 

Their brief describes as a "footless 

act" the prior submission of a permissible 

film merely as a way of assuring that 

other movies, the content of which is unknown, 

would continue to be funneled 

through the censorship board. 

ACLU Supports Freedman 

For Unlicensed Showing 

HOLLYWOOD — The American Civil 

Liberties Union has come out in support of 

Baltimore theatre manager Ronald L. 

Preedman, who is appealing his criminal 

conviction by the State of Maryland for 

showing a film without first submitting to 

the state's motion picture censor board for 

approval. His May 23, 1963 conviction was 

subsequently upheld by the Maryland Court 

of Appeals. 

Maryland censors conceded that they 

would have approved the film, "Revenge at 

Daybreak," if Preedman had submitted it 

to them. Preedman claims the Maryland 

law is unconstitutional because it involves 

prior restraint and violates guarantee of 

freedom of expression under the Constitution. 

ACLU filed a friend of the court 

brief with the U.S. Supreme Court. 

Columbia 1964 Earnings 

Up From Previous Year 

NEW YORK—Columbia Pictures Corp 

i-pportP earninss of $1.73 per share for fiscal 

year 1964 against 

$1.40 earned in the 

preceding year, according 

to A. Schneider, 

president, who 

said that the company's 

first quarter 

of the current fiscal 

year is shaping up as 

"one of the best in 

years." 

Consolidated net 

earnings amounted 

A. Schneider to $3,154,000 for the 

year ended June 27. 

1964, this being attained after a special 

inventory write-off of $1,100,000 and compares 

with fiscal 1963 earnings of $2,597,- 

000, Schneider pointed out. 

Preliminary figures indicated that the 

first quarter of the current fiscal year 

should exceed the $791,000, or 42 cents 

per share, reported in the corresponding 

period of last year. 

"Th-3 outstanding record of Screen Gems. 

Inc., our TV subsidiary, and the public acceptance 

of a number of quality pictures 

we will have available for release in the 

months ahead should give Columbia added 

momentum in 

the future," Schneider said. 

The earnings per share of common stock, 

after preferred stock dividends, for both 

the current and prior year, are based on 

the 1,714,645 shares which were outstanding 

June 27, 1964. 

BOXOFnCE November 2. 1964

' 

; 

UA Will Release 'Greatest Story 

In Improved Single-Lens Cinerama 

Producer-director George Stevens, left, at a press conference in his Hollywood 

offices announced that his film, "The Greatest Story Ever Told," would be 

released in the new, improved single-lens Cinerama projection system with the 

world premiere of the United Artists release set for the week of February 15 at New 

York's New Warner Cinerama Theatre. Pictured with Stevens are United Artists 

vice-president Robert F. Blumofe, center, and Cinerama president William Forman. 

HOLLYWOOD — "The Greatest Story 

Ever Told" will be released through 

United Artists in "a new, improved singlelens 

Cinerama process," according to a 

joint announcement issued October 22 by 

producer-director George Stevens, William 

Stevens' spectacular religious epic, 

NSS Tops Sales Records 

On Its Holiday Trailers 

NEW YORK—Melvin L. Gold, general 

sales manager for National Screen Service, 

this week reported that initial orders from 

independent theatremen and circuHs for 

the new NSS season's greeting trailer had 

broken all previous sales records in the 

company's 40-year history. 

According to Gold, the trailer, widely 

advertised as a "miracle of holiday showmanship," 

is unique for its presentation. 

Produced in color, with music and narration, 

the trailer conveys a message to theatre 

patrons from the entire motion picture 

industry and depicts scenes of film 

production around the world. 

Gold said the trailer would "serve as an 

unusual greeting card on the giant theatre 

screen and its goodwill overtones were designed 

specifically to leave a durable impression 

on theatre patrons." 

The National Screen executive said the 

introduction of Cinemotion on holiday mer- 

Forman, president of Cinerama, Inc., and 

Robert P. Blumofe, UA vice-president. 

The new projection system—in the 

opinion of these three executives, "the 

finest ever devised"—is described as "a 

brilliant technological breakthrough in 

motion picture exhibition." Perfected by 

Cinerama engineers after prolonged experimentation, 

the single lens used in projection 

conveys an image unimpaired by 

the visible "joins" that detract from the 

total enjoyment of many viewing the threestrip 

Cinerama process. 

originally 

scheduled for release as a roadshow 

engagement late in 1964, will have its world 

premiere at the new Warner Cinerama 

Theatre in New York during the week of 

Feb. 15, 1965. The west coast premiere will 

be held the same week in Los Angeles at 

the Pacific Cinerama Theatre, followed by 

a March premiere in London. The film 

will be booked in 50 Cinerama houses in 

the U.S. and 100 more throughout the rest 

of the world. United Artists has no plans 

for multiple runs after the film's roadshow 

career and no 35mm prints will be made up, 

Blumofe stated. 

"The Greatest Story Ever Told" was five 

years in the making and in Stevens' words, 

was "made and designed to take advantage 

of the great Cinerama screen." The film's 

running time is three and a half hours. 

chant ad backgrounds also is believed to 

be stimulating trailer sales. The new animated 

process as applied to backgrounds, 

he said, provided exhibitors with a new 

selling point for their holiday merchandising 

promotions. 

UA Names Tunick Winner 

In Picker Sales Drive 

NEW YORK—Gene Tunick, eastern and 

Canadian division manager, was the winner 

in the division category for the third segment 

of United Artists' Arnold M. Picker 

Sales Drive, according to James R. Velde, 

vice-president. 

Other winners were: Group 1, Atlanta, 

W. C. Hames, first prize; Boston, Burton 

Topal, second, and Philadelphia, Bob Friedman, 

third. Group 2, Cincinnati, Jack Finberg, 

first: New Orleans, Eugene Goodman, 

second, and Toronto, Sam Kunitzky, third. 

Group 3, Vancouver, Harry Woolfe, first: 

Winnipeg, Joe Brown, second : and Calgary. 

Robert Radls. third. 

Loperl Pictures Has 

Eight 1964 Releases 

NEW YORK—Lopert Pictures Corp. will 

have released a total of eight features by 

the end of 1964, including the Academy 

Award-winning "Tom Jones," this being 

the company's biggest schedule in years, 

according to Leon Brandt, general sales 

manager. "Tom Jones," which opened at 

Cinema I in Manhattan Oct. 8, 1963, and 

remained there until June 12, 1964, reopened 

on the east side at the first-run 

Plaza Theatre October 22, following 

' 

a brief run for another Lopert release, 

"Nutty, Naughty Chateau." 

Lopert's other English release, "Girl 

With Green Eyes," is cm-rent at the Fine 

Arts Theatre, where it is in its 11th week 

while "That Man Prom Rio," French picture 

starring Jean-Paul Belmondo, recently 

completed an 18-week first run at 

the Paris Theatre and is now playing 

Showcase theatres in New York in an English-dubbed 

version. Also distributed during 

1964 were "Nutty, Naughty Chateau" 

and "Dragon Sky," French pictures which 

had brief runs, and "Muriel," the Alain 

Resnais film. 

Before the end of 1964, Lopert will also 

release "Buddha," the elaborate Japanese 

feature in color, which has been dubbed in- 

' 

to English, and "My Wife's Husband," a 

French comedy starring Fernandel. 

For 1965, Lopert has already set the new 

Woodfall picture, "One Way Pendulum," 

for release in January, and a reissue of a 

newly-dubbed English version oi Jules 

Dassin's "He Who Must Die," starring Melina 

Mercouri, released in French in 1959. 

Technicolor Earnings 

Up in 9-Months Record 

NEW YORK—Net earnings for the first 

nine months (39 weeks) of 1964 of Technicolor, 

Inc., and its wholly-owned subsidiaries 

were a record $3,306,589, compared 

with $2,936,109 for the same period in 1963, 

according to Melvin H. Jacobs, president. 

The 1964 figure is equal to $1.10 per 

share on 3,011,675 shares outstanding for 

the period, compared with 99 cents per 

share on the 2,958,924 shares for the like 

period in 1963. Consolidated net sales for 

the 39 weeks in 1964 were $73,414,919, as 

compared with $63,433,240 for the same 

period of 1963. 

"The consumer photographic division 

continues to contribute substantially to 

1964 profits after just barely reaching the 

break-even point during 1963. This accelerating 

upward trend has been accomplished 

by an increase of industrial, commercial 

and educational sales of the division 

and by the efficient consolidation of 

the operations of separately acquired 

units," Jacobs said. 

Jacobs also announced the payment of 

a declared cash dividend of 12 'A cents, 

payable October 28 on shares of record 

October 7. This dividend for the fourth 

quarter of 1964 is the fifth consecutive cash 

dividend declared by the board of directors 

in accordance with the dividend policy 

adopted by the board in September 1963. 

Stanley Warner Dividend 

NEW YORK—The Stanley Warner Corp. 

has declared a dividend of 30 cents a share 

on its common stock, payable November 

25 to stockholders of record November 9. 

8 BOXOFTICE November 2, 1964

Wolper Productions, Inc. 

Acquired by Metromedia 

HOLLYWOOD—A recurrent Hollywood 

the soaring ascent from obscurity to 

plot, 

position and prominence, had a real-life 

counterpart last week when John W. Kluge, 

chairman of the board and president of 

Metromedia, Inc., and David L. Wolper, 

president of Wolper Productions, Inc., issued 

the joint announcement that Metromedia 

had acquired the entire stock of 

Wolper Productions, Inc., for a total purchase 

price of more than $3.6 million. 

The leading independent producer of 

documentary films, with complete production 

facilities and a staff of over 200 employes, 

Wolper Productions, Inc., was 

founded by Wolper just four years ago 

with $2,500 in capital. The transaction 

reportedly gave him a cash consideration 

of approximately $1,000,000 and 69,551 

shares of Metromedia common stock. He 

also becomes a vice-president of the expanded 

organization and remains as president 

of the company he founded, now a 

wholly owned subsidiary of Metromedia, 

Inc. The entire Wolper staff will remain 

intact. 

Under the new arrangement, the Wolper 

organization will continue its current 

slate of activities, including a recently 

finalized contract with United Artists for 

the production of eight multi-million dollar 

features, comprised of four dramatic 

films and four two-hour documentaries, 

with the first dramatic feature to be delivered 

in the summer of 1965. Both live 

telecasts and films for theatres will be 

produced on the sound stages of KTTV In 

Los Angeles and WNEW-TV In New York, 

divisions of the parent company. 

Currently, Wolper's timely and distinguished 

documentary, "Pour Days in November," 

is in theatrical release. Among 

other recent successful Wolper productions 

are "The Making of the President, 1960," 

which garnered four Emmys and was 

named The Program of the Year, the popular 

"Hollywood and the Stars" series and 

the informational series "Biography." winner 

of the Peabody Award. 

Dividends for September 

Increase Over 1963 

WASHINGTON—A total of $3,143,000 In 

cash dividends was paid by five motion picture 

companies in September 1964, an increase 

from $2,530,000 in the same month 

in 1963. The $640,000 gain is attributable 

mainly to the fact that two large companies 

had dividend rate increases, and that a 

small company moved its dividend payment 

date from August 1963 to September 

this year. 

For the first nine months of 1964, dividends 

from the companies paid out totaled 

$18,314,000, compared with $18,769,000 during 

the comparable period of 1963. 

Cash dividends paid in September totaled 

$2.5 billion, up 13 per cent the previous 

year. During the year's first three quarters, 

dividends paid totaled $12.5 billion, a 10 

per cent increase from the same period last 

year. 

TESMA to Hold Meeting 

In Phoenix March 13-16 

DETROIT— Plans for a special four-day 

gathering of equipment people at Phoenix, 

March 13-16. were approved by Theatre 

Equipment and Supply Manufacturers 

Ass'n at its convention here. This will be 

a much broader meeting than just the 

TESMA membership, it was made clear, 

and was initiated through the invitation 

of Theatre Equipment Dealers Ass'n. 

"Rapidly advancing technical aspects of 

complex mechanism of equipment needed 

to operate theatres have been a cause for 

concern on the part of theatre equipment 

dealers because of a lack of thorough knowledge 

of the equipment," according to a 

spokesman for TESMA. 

Invitations to attend the Phoenix gathering 

are being extended generally to other 

manufactui-ers and dealers who are not 

members of either group. Manufactui-ers 

will be invited to explain the technical aspects 

of their own products. 

This is to be the first of a series of similar 

meetings, to be held at least once a 

year, according to present plans. It was 

stressed that TESMA is expected to continue 

its regular program of annual meetings 

and tradeshows held in association 

with exhibitor association conventions. 

AIP Moves London Office 

LONDON—American International Pictures 

has moved its London office from 

101 Dean St. to the Airwork House, 35 

Piccadilly. Jeffrey Sion, AIP's sales representative 

in Europe, will headquarter there. 

Honey, you can make a date with me thru 

any of my local exchanges 

Atlanta 

Howco Exchange 

Boston Ellis Gordon 

Buffalo 

Pan World 

Charlotte 


Chicago 

A.I.P. 

Cincinnati 

A.I.P. 

Cleveland 

Imperial Pictures 

Detroit 

A.I.P. 

Des Moines 

Write Topaz 

Dallas 

A.I.P. 

Indianapolis 

A.I.P. 

Jacksonville Howco Exchange 

Kansas City 

A.I.P. 

Memphis 


Milwaukee 

A.I.P. 

Minneapolis 

A.I.P. 

New Orleans Masterpiece Pictures 

New York 

Pan World 

Oklahoma 

Screen Guild 

Omaha Write Topaz 

Philadelphia Edward Gabriel 

Pittsburgh 

James Hendel 

St. Louis Realart Pictures 

Washington 

Joe Gins Films 

13 Western States 

Paul Mart Productions 

\mmmm 

THERE'S 

A LIFETIME 

IN ONE 

NIGHT 

FOR MEN 

ON A 

SPREE! 

HEATHER SEARS 

BERNARD LEE 

ERICA REMBERG 

X)HNBONNeY fRANCESCAUMS COIIN CAMP8(IL DAVID lOOGf 

? ^ f? S^ 

November 2, 1964

—. 

i 

' 

CONGRESSWOMAN TELLS ALLIED: 

'Make Your Case Known 

To Get Ticket Tax Repeal' 

DETROIT — Exhibitors this week returned 

home from the Allied States Ass'n 

convention at the Sheraton-Cadillac Hotel 

here with a number of suggestions for solving 

problems of the industry, both in regard 

to admission tax repeal and for selling 

product on the local level. 

They were advised to "make your case 

well known" in attempts to gain reduction 

or repeal of federal admissions taxes in a 

talk at the awards banquet Thui-sday 

(Oct. 22) night by Congresswoman Martha 

W. Griffiths, Michigan Democrat and 

chairman of the fiscal policy subcommittee 

of the Congressional Joint Economic Committee. 

They also heard U.S. Senator 

Philip A. Hart, Michigan Democrat and 

member of the Senate Subcommittee on 

Antitrust and Monopolies, speak on antitrust 

laws, reported in Boxoffice last week. 

Earlier in the day at a creative management 

clinic presented by Dr. Herbert True 

and Fred Klemp, showmen were counseled 

to make good use of the statement of the 

Legion of Decency that "80 per cent of 

ALLIED 

pUN AND WELCOMING gifts marked Allied's 

gathering as well as the more 

serious business aspects of the convention 

from day to day. Incoming exhibitors and 

guests were greeted with a packet that 

contained, besides their registration paraphernalia 

and information about the coming 

four days and the city itself, a packet 

secretary from Union Carbide Corp., a 

small novelty memo book from National 

Theatre Supply, and a plastic rain hood 

from RCA Service Co. Each registration 

ticket book contained a coupon which was 

exchanged for a handsome tan brief case 

with ring book and booking record sheets 

as the contents, a gift from Universal 

Pictures. 

Garrett Van Meter, at the gathering with 

his gracious wife and cousin William Van 

Meter, also an exhibitor, for their first 

visit to the Motor City, was wondering 

about the "hen party" Tuesday afternoon 

held at The Roostertail. For landlubbers, 

this exclusive restaurant looks out on the 

course where the Harmsworth Trophy race 

was often nm, and the power boats left 

theh- own "rooster tall." 

TOA president Sumner Redstone talked 

of the problems of presidents. His competitors 

suggested he sell his theatres to 

avoid any conflict of interests. He retorted 

that "If President Johnson can keep 

his television station, I can keep my 

theatres." 

Samuel Z. Arkoff tried to don pajamas 

for the luncheon but was forced to agree 

with Alden Smith that "it's not my image." 

films are unobjectionable for some segment 

of the audience, and they paused 

for Ti'ue's question: "Why do you spend 

the money you do for pictures, and let some 

clown write the reviews?" True urged exhibitors 

to buy a half-column in the newspapers 

to really tell the people about the 

picture instead, using showmanship. 

Miss Griffiths noted that President 

Johnson had prop>osed reduction of excise 

taxes and that admission taxes (except 

cabarets) be reduced $50,000,000 a year, 

a point that brought favorable reactions 

from the audience. She pointed out that 

the easiest way would be to remove all excise 

taxes except those earmarked for certain 

areas such as highways, and liquor 

and tobacco taxes, but added that the producers 

of the latter products would want 

those taxes cut. 

She warned theatremen, however, that 

if requests for national defense "are too 

great, all tax cuts will disappear." 

Highlight of the banquet was the presentation 

by board chairman Marshall Pine 

CONVENTION SIDELIGHTS 

He proved a good hiunorist in his own talk. 

Recalling that AIP was the only company 

to entertain exhibitors at a convention a 

decade ago, he said, "Now the old-line 

companies have chipped in enough together 

to put on one big evening for you." Arkoff 

offered his company's service as a matchmaker 

between theatre owners and the 

other distributors. Winding up, he warned 

them, "Keep your hands off the merchandise" 

(the pretty models busy distributing 

horns and pajama kits to all the guests) 

Guests at the Tuesday luncheon thought 

they were seeing double, with a Goldberg 

on each side of the long dais. It was the 

famed exhibitor twins, Adolph and Irving 

The Lefkowitzes and the Levys on the 

. . . 

dais seemed endless—host L & L Concessions 

proved a real two-family enterprise, 

with evidently everybody working. 

Sidney J. Cohen of Buffalo, called on for 

a scheduled talk after several previous 

speakers had wandered into the same field, 

delivered his oration: "This will be the 

shortest speech you will ever hear from 

me. My subject is 16mm. Thank you." 

And he sat down. 

Mrs. Anne Damich of the Woodland 

Drive-In, West Mifflin, O., won the coveted 

Mardi Gras award offered by Cinema Distributors 

of America, for a four-day trip 

for two to New Orleans. 

MPAA's Margaret Twyman was called 

on to draw the wirmer for a door prize 

and picked her own colleague, John 

McCutchen. 

of the Producer of the Year award to Lawrence 

Weingarten, veteran MGM producer, 

particularly for his production of "The Unsinkable 

Molly Brown." Weingarten disclosed 

he had once been an exhibitor and 

had been in show business 44 years. 37 

of them with MGM. Speaking from the 

producer's viewpoint, he told the exhibitors, 

"We need your help. You must gamble 

with some new personalities as well as with 

some older stars whose luster may seem 

to have dimmed." 

Actress Leslie Caron, who flew here from 

London, was given the Star of the Year 

award by president Jack Armstrong. 

The afternoon showmanship session followed 

a luncheon hosted by National Screen 

Service at which NSS general sales manager 

Mel Gold introduced Al Blumberg, 

honoree of the company's current sales 

drive, and where a color presentation of 

NSS promotional material for the holiday 

season was given. 

A recorded theme song promoting the 

Show-A-Rama VIH 

coming International 

at Kansas City followed. Small red hearts 

plugging Show-A-Rama were worn by 

many from that area and were very conspicuous 

throughout the convention. 

The new edition of the AlUed Merchandising 

Manual was introduced by executive 

director Milton H. London, who presided 

over the afternoon session. The cover 

of the manual received first award among 

' 

some 1,400 entries in a contest conducted 

by the Detroit Art Directors & Copywriters' 

Club. The manual contained many 

helpful ideas for exhibitors including tips 

on speech making and speech preparation, 

answers to censorship threats, management 

ideas, seasonal opening plans for 

drive-ins and tips on vending. 

' 

A tabloid musical called, "Ticket Stubs 

of 1965," was presented by Solomon-Sayles 

Advertising, followed by the creative management 

clinic at which Dr. True and 

Klemp predicted 44,000,000 average weekly 

attendance for the current year and cited 

important factors in industry growth, such 

as the trend toward suburban theatres, 

multiple runs and others. 

' 

True compared sales techniques in the 

automobile industry and asserted that 

while "the business incentive is to make a 

profit, the business objective is to seive a 

need." 

He gave the formula: "Performance is 

the ability a guy has, multiplied by what 

he puts behind it; the good manager inspires 

people to have confidence in him." 

The exhibitor with a typically small 

staff has a problem in motivating his salesmen, 

which is easy for a large sales force, 

Klemp told the exhibitors. He defined this 

aim as "to turn them on fire with desire." 

i 

On the other hand, he continued, the way 

< 

to destroy this motivation is to "make 

them think their job is not important." He 

warned that semantics couJd be a trap 

for people in the use of terms and pointed 

out that the 500 most common words have 

14,000 meanings. "We assume when we 

use a word that everyone will understand 

it the way we mean it. Meanings are in 

people, not in the words we use," Klemp 

said. "Do your employes understand what 

you say?" 

The final evening opened with the President's 

Reception, with Union Carbide Corp. 

as host, followed by the Coca-Cola-sponsored 

banquet at which William Wetsman, 

partner in Wisper & Wetsman circuit here 

and a vice-president of Allied States, 

served as toastmaster. 

10 BOXOFFICE November 2, 1964 i 

1

i NATIONAL 

I 

series 

I 

. 

NEW 

j 

Other 

I 

SCREEN'S HOLIDAY DISPLAYS—A new 

of theatre holiday displays has been introduced by Na- 

I 

tional Screen Service, utilizing holiday colors and modern stylization. 

Four of the series are shown above. From left: one of 

! 

three new posters, this 40x60-inch display utilizes the tradi- 

I 

tional Christmas tree, falling snowflakes in intricate patterns, 

elves and reindeer; another of the posters, a 30x40-inch display, 

presents a "smiling masque of show business"; the glamorous 

) New Year's Eve standee is available in a giant five-foot size 

f for theatre lobbies, foyers and snack bars, or in 22-inch size for 

store windows and counters, with ample space at the bottom for 

the theatre imprint, and at right, the 22-inch miniature cutout 

standee of Santa descending a chimney is die-cut and illustrated 

in nine colors. The Christmas-New Year banner, not 

shown, has extra utility this year since it can be divided down 

the center and used as two separate displays for Christmas and 

New Year. It also was reproduced in llx39-inch dimension for 

use over concession counters, boxoffices and on open wall spaces. 

None of the materials are dated, making them serviceable for 

use for a number of years. 

'Columbia Saturation 

Bookings on 'Moon' 

YORK — Charles H. Schneer's 

i"First Men IN the Moon," will play more 

,than 400 situations throughout the U.S. 

on Thanksgiving Day, including 65 Show- 

Icase theatres in New York City, 60 theatres 

iin the Boston territory, 25 theatres in Los 

(Angeles, 30 in Chicago, according to Rube 

.Jackter, Columbia Pictures vice-president 

,and general sales manager, 

saturation bookings include 25 

itheatres in Cleveland, 30 in Dallas, 20 in 

jPittsburgh and 45 in New Orleans, where 

|it will open November 19 because there is 

ja school holiday the week before Thanksgiving. 

The Schneer picture in color also 

!has booking throughout December and 

January, with multiple runs set in To- 

.ronto and Indianapolis during the Christ- 

'mas vacation, Jackter said. 

In New York, where "First Men IN the 

iMoon," wUl also play first run at Loew's 

[CMnerama on Broadway, Columbia's merchandising 

manager Roger Caras gave depils 

to 26 circuit executives and theatre 

'managers attending a special merchandis- 

!ing seminar for the Thanksgiving date. 

"Showcase participants can make use of 

j 

l:he flying squad (Columbia's task force) 

|ivlthout delay merely by making a telephone 

call to the home office. A manager 

i.n need of aid will receive a personal on- 

!;he-scene consultation from as many exploitation 

specialists as necessary to inliure 

success of a local-level campaign," 

paras told the exhibitors attending, 

j 

Caras, along with Richard Kahn, nal;lonal 

coordinator of advertising and publicity, 

discussed Columbia's promotional 

j-ampaign. Among the circuits represented 

i*ere Loew's, Century, F.&A., Skouras and 

[Brandt Theatres. 

In Chicago, Caras and Leonard Beier, 

•nanager of cooperative advertising, ad- 

•Iressed a gathering of more than 50 exlîibitors 

on "First Men IN the Moon" while, 

n Los Angdes, representatives of more 

|;han 55 theatres were briefed on the campaign 

by Jack Atlas, west coast advertising 

coordinator, and Jack Berwick, permanent 

field representative for Columbia. 

Showmanship Manual for 

Para's 'Roustabout' 

NEW YORK—Paramount Pictures has 

prepared a special Showman's Exploitation 

and Merchandising Bulletin on Hal 

Wallis' "Roustabout" for exhibitors in conjunction 

with the picture's November release 

throughout the U.S. The manual 

presents an outline of suggested activities 

for a local "Roustabout" campaign, including 

music promotion via RCA Victor 

Records, a newspaper coloring contest and 

a newspaper caricature by Cristiano. 

"Roustabout," starring Elvis Presley and 

Barbara Stanwyck, will have its first New 

York showing November 10 at the Forum 

Theatre in Times Square and Loew's Orpheum, 

both in Manhattan, and "Showcase" 

theatres in Brooidyn, the Bronx, 

Queens, Westchester and Long Island. 

Paramount's "Stage to Thunder Rock" will 

be the companion attraction. 

"Roustabout" will open its first overseas 

engagement at the Columbia Theatre 

in London November 12. The picture will 

also open in over 200 theatres in the New 

England area November 11, Veteran's Day. 

William J. Clark Is Dead; 

Para. Chief Accountant 

RIVER EDGE. N.J.—A solemn 

requiem 

mass for William J. Clark, chief accountant 

of Paramount Pictures Corp., was held 

Tuesday. October 27. at St. Peter the 

Apostle Church. Clark, 66, died suddenly 

at his home in River Edge October 24. 

Clark joined Paramount in August 1919. 

and was studio controller at the company's 

56th Street and Long Island City studios. 

He moved to the New York home office in 

1932 as an accounting department executive, 

and was appointed chief accountant 

in 1958. His wife, the former Margaret 

Quinlan, survives. 

Levine, Susskind Launch 

Rehearsals of 'Kelly' 

NEW YORK—Joseph E. Levine, president 

of Embassy Pictures; David Susskind, 

who produced "All the Way Home" for 

Paramount release, and Daniel Melnick, 

who will produce "Kelly," a new Broadway 

musical dealing with Steve Brodie and 

his legendary leap from the Brooklyn 

bridge, launched the start of rehearsals 

Sunday, October 25, with a cocktail party 

and picnic at the locale of the play. 

Participating, besides the three producers, 

were Eddie Lawrence, librettistlyricist; 

Moose Charlap, composer; Herbert 

Ross, director-choreographer and 

several of the stars, Don Francks, who will 

play the title role; Ella Logan, star of 

"Finian's Rainbow," who will be returning 

to the stage for the first time since 

1947 to play Kelly's mother: Anita Gillette, 

Marty Ingels, and Mickey Shaughnessy. 

film comedian. "Kelly" will open on Broadway 

February 16. following tryout engagements 

in Philadelphia, December 28-January 

16 and in Boston, January 19-Pebruary 

13. Also starred in "Kelly" will be Wilfred 

Brambell, British comedian who was 

in the Beatles' "A Hard Day's Night" for 

United Artists, who will make his American 

debut as Pa Kelly, and Jesse White, 

another film actor cmrently in "A House 

Is 

Not a Home," an Embassy release. 

New Film Title Changes 

HOLLYWOOD—"Zorba" is 

the new title 

for the 20th-Pox production "Zorba the 

Greek," which stars Anthony Quinn, Irene 

Papas and Alan Bates. 

The Kay Lewis Enterprises' previously 

announced picture, "Brown Eye Pic-A- 

Pie," has had its title changed to "Brown 

Eye, Evil Eye." The picture stars Carl 

Schell with Ray Milland directing. 

"Get Yourself a College Girl" is the new 

title for Sam Katzman's "The Swingin' 

Set." The new title follows the song in the 

picture. 

iBOXOFFICE November 2, 1964 II

Many U. S. Companies 

Producing in England 

By FRANK LEYENDECKER 

LONDON—England has once again become 

one of the largest centers of film 

production, second only to Hollywood and 

taking precedence over Rome, which had 

been the scene of so much American picture-making 

in the late 1950s and early 

1960s. During the summer and early fall of 

1964, four American major companies, 

MGM, Paramount, 20th Century-Fox and 

Coliuiibia, have been extremely active in 

and around London and such Hollywood 

players as George Peppard, Rod Taylor, 

Kim Novak, Stuart Whitman, Shirley Mac- 

Laine, Cliff Robertson, Anthony Quinn, 

George Chakiris, Vincent Price, Tallulah 

Bankhead. George C. Scott and Stefanie 

Powers are brightening the scene at Elstree, 

Twickenham and Pinewood lots. 

George Peppard, who recently scored his 

greatest film success in Joseph E. Levine's 

"The Carpetbaggers," has signed a new 

non-exclusive, three-year contract with 

MGM which gives him script approval, he 

told this BoxoFFiCE reporter on the set at 

Elstree, where he is making "Operation 

Crossbow," written by Douglas Home, 

brother of British Prime Minister Sir Alexander 

Douglas Home. Peppard was filming 

a scene from the World War II espionage 

drama with Tom Courtenay, who had 

played the title role in Britain's "Billy 

Liar" and had just won a Cannes Film 

Festival award as "best actor" for another 

British film, "King and Country." Ti-evor 

Howard. John Mills, Richard Johnson and 

John F^-aser, British film stalwarts, had 

finished their roles in the picture which is 

being directed by Michael Anderson, but 

Lilli Palmer had just arrived at Elstree that 

same day to start her scenes while Sophia 

Loren, who will costar with Peppard, was 

still making "Judith' in Israel for Paramount 

and was not expected until October. 

Peppard was pleased over the arrival in 

London of Elizabeth Ashley, the American 

actress with whom his name has been 

coupled and who flew over after completing 

her role in Stanley Kramer's "Ship of 

Pools." 

MGM is 

also active in Ireland, where director 

Jack Cardiff is now directing "Young 

Cassidy," based on the autobiographical 

writings of playwright Sean O'Casey, which 

had started under the direction of John 

Ford, the latter being forced to withdraw 

because of illness and fly back to America. 

Rod Taylor, who plays the title role, was 

interviewed by this correspondent while 

making a scene in a rural location outside 

Dublin in which two Abbey players, Philip 

O'Flynn and Jack E. MacGowran also took 

part. "If anyone can carry on the tradition 

of 'Young Cassidy' as John Ford 

wanted it, it is Jack Cardiff," Taylor said. 

A few days later, while O'Casey's "Shadow 

of a Gunman" was playing in Dublin with 

the Abbey company, word came of the playwright's 

death in England. Taylor, who 

also has "Fate Is the Hunter" and "36 

Hours," completed for release by 20th 

Century-Fox and MGM, respectively, also 

flew back to America to be present at the 

birth of his child to his new wife, Mary 

George Peppard pauses during the 

filming of MGM's "Operation Crossbow" 

at Elstree Studios to chat with Frank 

Leyendeclier of BOXOFFICE during his 

London visit. 

Hilem. Robert Graff and Robert Emett 

Ginna, both of them New Yorkers, are producing 

"Young Cassidy" as a Sextant production 

for MGM and the cast also includes 

Dame Flora Robson, playing Cassidy 

's mother; Dame Edith Evans, playing 

Lady Gregory, one of the directors of the 

Abbey Theatre, Maggie Smith and Julie 

Christie, as the girls in his career; Siobhan 

MacKenna. as Cassidy's sister, and Sir 

Michael Redgrave as Yeats, the poet and 

Abbey Theatre director. After the predominantly 

Irish locations. "Young Cassidy" 

interiors will be made at Elstree in 

London. 

Miss Robson was also active at the reconstructed 

Booker Airport outside London 

and at the Pinewood Studios in the 20th 

Century-Fox Todd-AO production of 

"Those Magnificent Men in Their Flying 

Machines." being produced by Ken Annakin 

with Terry-Thomas. Robert Morley, 

Sarah Miles, James Fox and Tony Hancock 

among his fellow-Britishers, and Stuart 

Whitman and Red Skelton, the Americans 

in the cast. 

Also filming in i-ural locations outside 

London was producer Marcel Hellman's 

"The Amorous Adventures of Moll Flanders," 

with Kim Novak in the title role and 

Miss Palmer also featured in this with 

Richard Johnson, Angela Lansbury, 

George Sanders, Vittorio De Sica and 

Daniel Massey. Miss Novak had earlier 

made "Of Human Bondage" at the Dublin 

Ardmore Studios for MGM release. 

MGM, of all 

the majors, has done most 

to revive production in England and Ireland, 

having distributed "Bondage." "Night 

Must Fall." "The V.I.P.s," "Children of the 

Damned" and "Murder Ahoy." all made at 

the British studio in the past 12 months, 

and has another Margaret Rutherford 

comedy. "Murder Most Foul" and Anatole 

de Grunwald's star-studded "The Yellow 

Rolls-Royce" completed. Also currently 

fUming in England for MGM are the Carreras 

production of "She." starring Ursula 

Andress. Peter Gushing and Christopher 

Lee, and "The Hill," a Seven Arts produci 

tion, starring Sean Connery and Sir Michae 

Redgrave under Sidney Lumet's directioni 

while soon to start are "The ABC Murders,' 

based on the Agatha Christie Herculi 

Poiret character, which will be producec 

by Lawrence P. Bachmann with anothei 

American star, Tony Randall, signed, ant 

another Rutherford Miss Marple adventure 

film, "The Body in the Library." as well ai 

"The Most Dangerous Game," to be pro^ 

duced by Adrian Scott. 

I 

Twentieth Century-Pox also made "Gun; 

at Batasi." "The Third Secret" and "Mat 

in the Middle," all 1964 releases In England, 

and is now completing interiors fo) 

"A High Wind in Jamaica," starrinf; 

Anthony Quinn, there. In addition t(: 

"Moll Flanders," which will be a 1965 re 

lease, Paramount's 1964 releases whicl 

were made in England included Hal Walj 

lis' "Becket," and two programers, 'Wall 

a Tightrope" and "Ring of Treason." Co 

lumbia, which had the British-made "Thi 

Pumpkin Eater" playing at its Columbii 

Theatre in the West End in September, thi; 

now set for Royal Films (Columbia sub' 

sidiary) release in November, also had si;- 

other British-made pictures on its 196' 

release list, Carl Foreman's "The Victors,' 

"Dr. Strangelove," "Psyche 59," "Thi 

Swingin' Maiden" and two Hammer films 

"Devil Ship Pirates" and "The Crimsor 

Blade," while Charles Schneer's "First Mei 

IN the Moon." "East of Sudan" and "Thesi 

Are the Damned" are ready for release 

and Hammer is currently filming "Die! Die 

My Darling." starring Tallulah Bankhead 

in England for Columbia release. 

i 

United Artists, which released the Harr; 

Saltzman-Albert R. Broccoli British-madf 

adventure films. "Dr. No" and "From Rus^ 

sia With Love," in 1963 and 1964, respectively, 

now has the third, "Goldfinger,' 

ready for release in 1965. In addition 

"Tom Jones," "633 Squadron." thi 

Beatles' "A Hard Day's Night" anC 

"Woman of Straw," were other UA Britisl 

films on the 1964 schedule, while "One War 

Pendulum" is completed and "The Shabb; 

Tiger," starring Cliff Robertson, is beinf 

completed in London by Michael Relph. 

American International made the las 

two Vincent Price horror vehicles, "Thi 

Masque of the Red Death" and the forth 

coming "House at the End of the World,' 

in London, which was where Ross Hunte 

filmed "The Chalk Garden" for Universa 

release in 1964. Universal also distributee 

six other British-made features in 1964 

two of them, "Nightmare" and "Evil o. 

Frankenstein," made by Hammer, th 

others being taken over for distributioi 

after being completed, these being "Youni 

and Willing." "Hide and Seek," "Th 

Dream Maker" and "Sing and Swing," al 

of the program variety. Allied Artists re 

leased four British-made pictures in 1964 

one, "Never Put It in Writing," being mad 

by Seven Arts, with Pat Boone starred, th 

others being "Master Spy," "Life ii 

Danger" and "Escape by Night." 

With Warner Bros, releasing the British 

made "Dr. Crippen" in 1964. Buena Vistf 

releasing "Thomasina" and American In' 

ternational also having British-made fea 

tures, including "Unearthly Stranger" am 

"Some People," on its 1964 release sched 

ule, the total for the year amounted ti 

close to 40 features—a figure far ahead o 

other European countries—and none o 

these pictures had to be dubbed for V£ 

exhibition, as are the Italian films. 

12 BOXOFTICE November 2. 196

I 

time 

' 

Beach 

' 

City 

I The 

; 

Harlow. 

I 

The 

i 

. . Peter 

ôUt^tw^d ê^tmt 

•THE STUDIOS listed 13 productions for 

start during November. Paramount leads 

with three facing the cameras while 

American-International, 20th Century- Fox 

and Warner Bros, have scheduled two each. 

This marks a big increase over November 

of last year, when only three features were 

set for the sound stages due to many at that 

being filmed abroad. 

AMERICAN INTERNATIONAL PICTURES 

Blanket Bingo. Continuing in 

;the vein of successful musical comedies this 

latest of the series, with Annette Punicello 

and Fiankie Avalon, was written by George 

:Townsend and William Asher. who will 

'direct. The musical takes place at the sea- 

Iside 

locale. 

in the Sea. Director Jacques 

Tourneur will direct this production in 

Êngland, with Vincent Price and SusaJi 

jHart in starring roles. The Edgar Allan 

Poe story has been scripted by Charles 

'Bennett and Louis M. Hayward. Sciencefiction 

is the key to the story. 

COLUMBIA PICTURES 

Bedford Incident. James B. Harris 

yUl produce and direct this film to be shot 

in Europe. Richard Widmark stars and coproduces. 

The cast includes Sidney Poitier, 

James MacArthur and Martin Balsam. 

Widmark will play the part of a skipper of 

;a destroyer who comes into conflict with 

la foreign power. The period of the susipense 

drama is during peacetime. The 

(Screenplay by James Poe is from a novel 

,by Mark Rascovich. 

JPARAMOUNT 

Joseph E. Levine will produce 

this story of the famous actress, Jean Harlow, 

with Gordon Douglas directing. Sydney 

Boehm has written the script, based 

pn the Ii-ving Shulman best seller and the 

research of the Levine organization during 

the past few years. Carroll Baker will 

litar. 

j 

The 

Sons of Katie Elder. Pour brothers, 

,ivho have been separated, are reunited by 

;he death of their mother and return home 

ind decide to build a monument to her 

pemoi-y. The Hal Wallis production will 

Ise directed by Henry Hathaway and stars 

;John Wayne, Dean Martin and Tommy 

|5irk with the fourth brother not selected 

;it this writing. 

Town Tamer. Frank Gruber is writ- 

|ng his own screenplay, based on a novel 

|ie published several years ago, of a man 

hired by the railroads to tame towns. 

iSometimes he works with the law, and 

!iometimes outside it. Originally the late 

pary Cooper owned the option, but A. C. 

|jyles, the producer, hasn't selected the 

jitar or the director of the picture, though 

]t rolls at the end of this month. 

CENTURY-FOX 

.By SYD CASSYD 

;Mth 

Do Not Disturb. Doris Day is starred in 

ihe Aaron Rosenberg production which 

|ialph Levy will direct. It is based on an 

•riginal play scripted by Richard Breen 

Hnd Milt Rosen and covers a young couple 

jrom the Midwest, who are transferred to 

England to run a factory. The romantic 

'omedy builds on the elements introduced 

|nto their lives by the change. Marty Melcher, 

husband of Miss Day, is coproducer 

with Rosenberg. In color and Cinema- 

Scope. 

Fantastic Voyage. Harry Kleiner wrote 

the original and screenplay for this Saul 

David production, which will star Stephen 

Boyd. The ultra science-fiction story will 

be produced on a closed set, so the only 

idea of what the story covers is that it is 

about "innerspace," and concerns four important 

roles with shooting in color and 

Cinemascope. 

UNIVERSAL 

I Saw What You Did. This William 

Castle produced and directed film is based 

on a novel by Ursulla Coi'tiss titled "Out 

of the Dark," and has a script by William 

McGivern. Sevei-al teenage girls left alone 

over night play the telephone game. In 

their indiscriminate use of the phone they 

use a gag line, "I saw what you did." Unfortunately, 

they happen to connect to a 

man who just killed his wife. Joan Crawford 

and John Ireland star. 

WARNER BROS. 

The Crack of the Whip. Allan Marcus 

is scripting a Luke Short story for production 

by Lamont Johnson. Clint Walker 

is starred in this western about a man who 

has sabotaged a stage coach line, and the 

hero comes in and saves the situation. 

The Third Day. Joseph Hayes wrote the 

novel and screenplay and Jack Smight is 

directing this drama laid in New England. 

The story covers a guy who finds himself 

walking away from the river after having 

pulled a woman out of the water. His 

friends take him home, as everyone in 

town knows him. He is somewhat shocked 

by his wife making passes at him, resulting 

from amnesia that has caused a change in 

his character. Formerly one not veiT much 

liked he becomes quite respectable, and is a 

likeable character. 

FAMOUS PLAYERS CORP. 

The Incredible Sex Revolution. A1 Zugsmith 

wrote and produced a dramatized 

Mirisch Buys Film Rights 

To 'How to Succeed' Play 

Hollywood—The Mirisch Corp. has 

acquired the film rights to the Pulitzer 

Prize-winning Broadway musicalcomedy, 

"How to Succeed in Business 

Without Really Trying," for an amount 

in excess of $1,000,000, it was announced 

by Harold J. Mirisch, president 

of the independent filmmaking 

organization. United Artists will release 

the film. This acquisition will be 

the first musical made by the Mirisch 

company for UA release since the 

Academy Award- winning film presentation 

"West Side Story," which to 

date has grossed nearly $30,000,000. 

Filming of the production will take 

place in Holl.vwootI, and release is 

scheduled for the summer of 1966. No 

casting of the principals has been set 

yet. 

documentary of changes In sex mores all 

over the world. The story covers periods 

almost from the beginning of history. Starring 

is Sharon Lee and Cara Garnett. 

Shooting will be in Egypt and Teheran with 

edited version containing material lensed 

during the past year. The producer just 

finished a "Fanny Hill" film in Germany. 

ART PRODUCT, ONS, INC. 

60th 

Puerto Rico. An original story by 

Samuel Walters will be produced and directed 

by Bob Brown from a screenplay by 

Jessie Phillips. This is a romantic story of 

a girl who comes down to the islands, starts 

gambling and stays on and gets involved 

with local people. The production follows 

that of the firm's "Malibu Beach Weekend" 

with Del Shannon. 

Warner Bros, has the rights to "Poor 

Richard" by paying $500,000 for the comedy 

by Jean Kerr. Lawyers and agents put 

together a deal based on percentages and 

down payment to reach the hot figure. 

The show opens in New York in December 

and is the second purchased by Warner 

interests from Miss Kerr. The first was 

"Mary, Mary." Roger L. Stevens, who 

heads the National Cultural Commission 

along with his producing duties, handles 

Film rights to 

the Broadway legit . . . 

"Lydia," comedy-suspense novel by E. V. 

Cunningham mom de plume for Howard 

Fast> have been acquired by Mirisch Corp. 

David Miller will produce and direct for 

Glenn Ford, producer 

United Ai'tists release . . . 

Richard Lyon and director Burt Ken- 

nedy have agreed to film a sequel to their 

soon-to-be released MGM western, "The 

Rounders," titled "The Big Wedding," and 

will put it before the cameras early next 

year 

when Ford wraps "The Money Trap" 

also for MGM. Hemy Fonda, who costars 

with Ford in "The Rounders," will also recreate 

his role in the new picture. MGM 

will 

probably distribute. 

Chuck Connors, who made his mark in 

television, and last week announced that 

he was foregoing any television commitments 

for the next two years, devoting his 

efforts entirely to motion pictures, was 

signed by producer-director Richard Quine 

to star in Quine's forthcoming production. 

"The Wildest West," based on the bestselling 

novel, "A Talent for Loving," by 

Richard Condon. This will be the second 

film for Connors and Quine, for the star is 

currently filming "Synanon House." No 

release has been set for "West," though 

Quine has commitments for both Columbia 

and Seven Arts. Production is planned for 

the spring of 1965 . Howard has 

been signed by French director Marcel 

Carne to do a featured role in "Throe 

Bedrooms in Manhattan." The film will be 

shot in French and English versions and 

will have Annie Girardot and Ronald Le 

Saffree in top roles . . . Sidney Poitier will 

do a dramatic story of contemporary life 

in a big city for Metro-Goldwyn-Mayer. 

The property, "Be Ready With Bells and 

Drums," will be produced by Pandro S. 

Berman from a screenplay by Guy Green. 

Originally a novel, the production is slated 

for 1965. Berman is currently preparing 

"The Venetian Affair," which will be directed 

by Guy Hamilton. The Helen Mc- 

Inness novel is being prepped for filming 

with a script by Julius Epstein, and locations 

are set for Paris and Venice. 

rOXOFTICE November 2, 1964 13

the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.) 

i 

BOXOFFICE 

BAROMETER 

This chart records the performance of current attractions in the opening week of their first runs in 

the 20 l(ey cities checlted. Pictures with fewer than five engagements are not listed. As new rum 

are reported, ratings are added and averages revised. Computation is in terms of percentage in 

relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal," 

i 

Becket (Para)

, "Goodbye 

; "Rio 

. The 

I 

] 

Rosenfield 

, 

BALTIMORE 

. W. 

I 

I 

Marhenke 

revised). 

T 

!Ofh-Fox 

Promotion 

Meeting on' Goodbye' 

NEW YORK—Tu'entieth Century-Pox 

a special merchandising seminar for 

|it'ld 

howcase exhibitors in the greater New 

'ork area on "Goodbye Charlie" at the 

iiome office Tuesday i27i with Jonas 

iosenfield jr.. director of advertising, pubicity 

and exploitation, conducting. 

Charlie," which is the comany's 

Christmas release, will open at the 

Varner Tlieatre and Cinema I November 

i8 as well as 19 other Showcase houses in 

lanhattan. Brooklyn, the Bronx. Queens 

nd Westchester. 

Conchos, the 20th-Fox November 

telease. which opened a Showcase run at 

ne RKO Palace and other New York area 

'lOUses October 28. opened in 159 other 

ley first-run situations during the week, 

icluding Atlanta. Minneapolis, New Organs, 

Salt Lake City, Washington, D.C., 

.irmingham, Savanah. Charlotte, Housbn, 

Denver. Omaha and St. Louis. "Pate 

p the Hunter." the company's October release, 

opened in 88 first-run key theatres 

;ne same week, including New Orleans, 

'/ilmington. Pittsbui'gh. Toronto and Erie. 

merchandising tieup was with 

telene Cmtis Industries which is promoting 

the hair styles worn by Debbie 

'.eynolds in the picture through distribulon 

of a booklet to 30.000 beauty salons 

!nd through four-color posters. The camlaign 

was described by Alan Goldsmith. 

;;elene Curtis New York sales manager. 

ho was introduced by Adrian Awan. 20thox 

exploitation manager. 

told the exhibitors the picjire 

will also enjoy strong musical promo- 

|on based on the score and title song by 

;ndre Previn. 

4arhenke Forfeits Bond 

)n Censor Board Charge 

— Robert T. Marhenke. 

^dependent distributor, forfeited a $1,000 

bnd at Snow Hill when he failed to aplâr 

for trial on charges he violated the 

|.ate motion pictui'e censorship law. The 

ifaryland censor board has ordered porlons 

of two films handled by Marhenke 

iminated on grounds that they are obtene. 

Ross Hockersmith. Worcester County 

jate's attorney, said a new trial date 

[ould be set and Marhenke summoned 

;ito court at that time. Pred Weisgal, an 

jttorney for the American Civil Liberties 

inion here, is Marhenke's lawyer. 

Marhenke's Cinema Pilm Exchange had 

iJbmitted "Peep Shows of Paris" and 

ftevenge of the Virgins" to the state 

pnsorship board for approval but the 

pard ordered certain portions be elimjiated. 

Then. Hockersmith states. Marlenks 

complied with the order, resubjitted 

the films and obtained approval, 

iowever, according to the state's attorney, 

jlarhenke distributed the films, complete 

|ith censorship seal of approval, to the 

locomoke Drive-In, at Pocomoke City, but 

j'inserted the parts of the films the board 

Ibeled obscene. 

has been carrying on a feud 

lith the state censors for more than a 

icade. 

— Embassy 

I Pictures' "Casanova '70" is bejg 

filmed on location throughout Europe. 

Regents Pass 'Contempt/ 

Uphold 'Promises!' Ban 

ALBANY—The Board of Regents took 

two forks of the road in the zig zag path 

of film licensure in New York state— occasioned 

by court decisions narrowing the 

ground on which a production code seal 

can be denied to a limited definition of 

"obscenity." 

One decision, based on the report by a 

three-member review committee, led to a 

reversal of the 

determination by the state 

Motion Picture Division that "Contempt" 

could not be legally exhibited until scenes 

showing Brigitte Bardot's buttocks in 

proximity to a male character were deleted. 

These appeared in Reels 1-D and 3-D. 

along with certain "intimate" dialog. 

The review committee viewed the sequences 

at a screening in New York City. 

Three Regents found the scenes in question 

are not obscene within the meaning of 

sections 122 and 122-a of the education 

law. and ordered Division director Louis 

M. Pesce to license the film without the 

deletions. 

Ephraim S. London, attorney for Embassy 

Pictures, had contended in an appeal 

brief filed with the Regents that the 

Division had licensed, without any protest, 

some 12 films now in distribution, 

all of which "display a woman's body 

i 

to a larger degree and in a more questionable 

context than is the case with "Contempt." 

The Regents took a different position 

on "Promises! Promises!" They 

concurred in determination reached by director 

Pesce that before film may be exhibited, 

scenes described in a letter by 

Pesce to Harlequin International Pictui'es 

last May 29. "must be deleted." Robert 

Plstein is attorney for Harlequin. 

"The exposure of the practically naked 

body of the actress iJayne Mansfield) is 

obscene and hence constitutes a violation 

of the education law." the Regents held. 

Why the seeming difference in the two 

rulings? Said spokesman for education department: 

"It is a matter of context. 'Contempt' 

is a rather sophisticated motion 

picture, quasi-surrealist in some parts. 

The challenged scenes fit into the theme 

and treatment. In 'Promises! Promises!' 

nudity is exploited. Each motion picture 

must be judged in its context. No blanket 

rule can be applied to all." 

Bill Lange to Chicago; 

Jones Up at Pittsburgh 

PITTSBURGH—William H. Lange. WB 

branch manager, was promoted to the Chicago 

office, succeeding the late Robert H. 

Dunbar. 'Virgil Jones, assistant to Lange 

here, is his replacement as manager at the 

WB's new quarters in Gateway Towers. 

L^nge. who was first employed by WB at 

Milwaukee under the late Bob Dunbar and 

who sei-ved there for a year or more under 

the late Jack Kalmenson. has been with 

the company for a dozen years. He was 

Dunbar's assistant at Chicago at the time 

of the death of Jack Kalmenson here and 

was named to the local post. 

Lange will assume Chicago duties November 

9. 

Dunbar, who started in the business here 

upwards of 40 years ago, died in Chicago 

several weeks ago following surgery. 

" 

Regents Hear MPAA 

On Classification 

ALBANY—The Board of Regents, holding 

an unannounced, precedent-setting 

session, heard Ralph Hetzel. acting president 

of the Motion Picture Ass'n of America, 

and his two top aides—Margaret Twyman. 

community relations director, and 

Barbara Scott of the MPAA legal staffon 

the controversial question of film 

classification for school children. 

After the hour and a half session at 

the capital, the board confined its comments 

only to a statement that it will 

"talk through" the statements and memorandums, 

submitted by Hetzel and his 

aides, at its next regular meeting here 

November 19, 20. No statement will be 

made by the board on classification until 

after then. 

The agenda for the board's October 

meeting listed the names of Hetzel and his 

aides with summaries on their backgrounds. 

" 

The "bio on Hetzel pointed out his affiliation 

with the motion picture industry since 

1951: graduation from Pennsylvania State 

University, with graduate study at the 

University of London: his service as an 

officer in the U.S. Army, as vice-chairman 

of the War Production Board, and later 

as assistant to secretaries Harrison and 

Sawyer of the Department of Commerce; 

a Pennsylvania state board of trustees 

member for ten years and chairman of the 

board's committee on instruction, and director 

of the Child Study Ass'n of America. 

The Board of Regents had recommended 

classification of films for children of 

school age by the New York Motion Picture 

Division. That proposal would have 

subjected theatres, including cashiers, 

doormen and others, to penal law prosecution 

for admitting children up to 16 to 

see films rated "unacceptable," miless accompanied 

by a parent, guardian or authorized 

adult. 

This year, according to authoritative 

sources, the Regents had prepared a statement 

of their position on classification, 

and a bill spelling it out had been drafted 

in September, but no action was taken 

at the board's meeting at that time. Rephrasing 

of both had reportedly been 

undertaken. 

Everett Callow Joins 

United Screen Arts 

NEW YORK—Everett C. Callow, who recently 

resigned as director of advertising 

and publicity for Cinerama, Inc.. has been 

named international director of advertising 

and publicity for Dale Robertson's newlyformed 

distribution firm. United Screen 

Arts. The appointment was made by 

Robertson during his New York meeting 

with Sidney Cooper, vice-president and 

sales manager, who also has been with 

Cinerama, and members of the board of 

United Screen Arts. 

Both Cooper and Callow will headquarter 

at the New York office of United Screen 

Arts, which will open Monday i2i at 1650 

Broadway. 

Jack Odell Appointed 

NEW YORK—Jack H. Odell. executive 

with Commonwealth Theatres of Puerto 

Rico, has been appointed manager of the 

new 20th-Fox office in San Juan, effective 

November 14. 

PXOFFICE November 2. 1964 E-1

which 

— 

— 

— 

— 

— 

I 

closed 

— 

— 

—— 

— 

'My Fair Lady Opens to Terrific 

Business and Tremendous Advance 

NEW YORK — The unseasonably mild 

weather in New York slightly affected the 

business for the majority of first-run pictures 

but there was no let-up in the long 

lines outside the Criterion Theatre, where 

"My Pair Lady" had a capacity opening 

week and, after the rave newspaper reviews, 

the advance sale has jumped to 

over $500,000, according to Warner Bros. 

The other new picture, "The Visit," was 

good in its first week at the Rivoli and 

the east side Murray Hill. 

Best of the holdovers again was "Mary 

' 

Poppins, had a fine fifth week 

at the Radio City Music Hall, although 

down from the smash opening weeks. A 

sixth week started Thursday, October 29, 

and the picture may go a seventh before 

Universal's "Send Me No Flowers" opens 

for Thanksgiving. Also holding up well, 

better than the preceding week, was "Topkapi." 

in its sixth week at the Astor and 

Ti-ans-Lux East. Doing well enough were 

••Lilith," in its foui'th week at the Victoria 

and the east side Coronet, and "The 

Outrage," in its third week at the DeMille 

and the east side Sutton but "Fail Safe" 

was replaced by "The Americanization of 

Emily" after less than three weeks at 

Loews State. "Rio Conchos" opened at the 

RKO Palace Wednesday after fotu- good 

weeks of "Cleopatra," playing four times 

WHERE 

LOVE 

GOES 

SKIN 

DEEP 

MARU ELLIS -EVE HARRIS-SHELI4 BARNETT 

JOE SARNO-A Cfossroads Production 

Available from 

DUBOH FILMS 

A U 

571 Seventh Ave. 

New York, N. Y. 10019 

Til.: 212 JU 6-4913 

daily on Showcase. Very strong in its 

case run was "The Unsinkable Molly 

Brown," which played a record ten weeks 

at Radio City Music Hall this summer. 

Of the two remaining two-a-day films, 

"Circus World" closed an 18-week run at 

Loew's Cinerama Saturday, October 31, 

and was to be followed by a non-Cinerama 

picture, "Where Love Has Gone," Monday 

i2i. "It's a Mad, Mad, Mad, Mad World" 

will complete a year's run at the Warner 

Cinerama in mid-November and will also 

be followed by the non-Cinerama "Goodbye 

Charlie," 

In the art house field, "One Potato, 

Two Potato," in its 13th week at the 

Embassy and the east side 68th Street; 

"Girl With Green Eyes," in its 11th 

week at the Fine Arts, and "Lili," in its 

eighth week of a return run at the Trans- 

Lux 52nd Street, were the leaders. Both 

Ingmar Bergman's "All These Women" 

and Roger Vadim's "Nutty, Naughty 

" 

Chateau after brief runs. 

1 50 

(Average Is 100) 

Astor Topkapi (UA), 6th wk 

baronet The Luck ot Ginger Coffey (Cont'l), 

5th wk 140 

BeeKman becket (Pore), 8th wk 120 

Carnegie Hall Cinenna Shakespeare Film Festival 

(SR), 4th wk 120 

Cinema Murder Ahoy (MGM), 5th wk 

Cinema II Four Days in November (UA), 3rd wk. . . 

140 

90 

Cinema Rendezvous (formerly the Normandie) 

Anatomy of o Marriage (Janus), opened 

October 26. 

Cinema Village All These Women (Janus), 

3rd wk 100 

Coronet Lilith (Col), 4th wk 1 45 

Criterion My Fair Lady (WB), 1st wk. of 

two-a-day 200 

DeMille The Outrage (MGM), 3rd wk 140 

Embassy One Potato, Two Potato (Cinema V) 

13th wk 130 

Festival Let's Talk About Women (Embassy), 

4th wk 135 

55th Street Russian Film Festival (Brandon) ....120 

Fine Arts Girl With Green Eyes (Lopert), 

nth wk 130 

Forum The Unsinkable Molly Brown (MGM), 

Showcase 1 40 

Guild— Subsequents; The Moon-Spinners (BV), 

opens November 2. 

Lincoln Art Exodus (UA), rerun 

The 

120 

Little Carnegie Servant (Landau), 32nd wk. . .110 

Loew's Cinerama Circus World (Para), 18th wk. 

of two-a-day 1 25 

Lcew's State Foil Safe (Col), 3rd wk 110 

Loew's Tower East The Night of the Iguono 

(MGM), 13th wk 110 

Murray Hill The Visit (20th-Fox) 150 

Pans The Soft Skin (Cinema V), 2nd wk 150 

Plaza Tom Jones (UA-Lopert), return run 125 

Radio City Music Hall Mary Poppins (BV), 

plus stage show, 5th wk 160 

Rivoli The Visit (20th-Fox) 

RKO Palace Cleopatra (20th-Fox), 4th wk. 

160 

of Showcase 

1 40 

Sutton The Outrage (MGM), 3rd wk 160 

34th Street East Seduced and Abandoned 

(Cont'l), moveover, 15th wk 120 

Toho Cinema Sago of the Vagabonds (Toho), 

3rd wk 105 

Trans-Lux East Topkopi (UA), 5th wk 175 

Trans-Lux 52nd St. Lili (MGM), reissue, 

8th wk 

Trans-Lux 85th St. That Man From Rio (Lopert), 

130 

2nd wk. of Showcase 135 

Victoria— Lilith (Col), 4th wk 150 

Warner Cineroma It's a Mad, Mad, Mad, Mod 

World (UA-Cineramo), 49th wk. of two-a-day ..130 

130 for "Gunfighter' Highest 

Gross Percentage in Buffalo 

BUFFALO— "Invitation to a Gunfighter" 

at Shea's Buffalo and "The Young Lovers" 

at the Paramount led the field among 

first-run product on Buffalo screens. "Gunfighter" 

was first with 130, just nosing out 

"Lovers," which scored 125. 

Buffalo Invitation to a Gunfighter (UA) 130 

Center Lawrence of Arabia (Col); Bye Bye 

Birdie (Col), reissues 1 20 

Century Fate Is the Hunter (20th-Fox), 

2nd wk 1 00 

Cinema Nothing But the Best {Royal), 

2nd wk 1 00 

Granada— The Pink Panther (UA); From Russia 

With Love (UA), reruns lli 

Paramount—The Young Lovers (MGM) la 

iGck Topkapi (UA), 2nd wk Ifl 

"Station Six— Sahara' 140 

i 

Foremost Baltimore Newcomer 

BALTIMORE — The week's boxoffic 

honors were won by a newcomer, "Statioii 

Six—Sahara" with business reported a 

"fairly substantial." Three art film, 

"Lilith," "That Man Prom Rio" and "Mm' 

der Ahoy," topped the holdover class. 

Charles Lilith (Col), 2nd wk li 

Five West Murder Ahoy (MGM), 2nd wk 1* 

Hippodrome Fote Is the Hunter (20th-Fox) 11: 

Little That Man From Rio (Lopert), 2nd wk 1^ 

Mayfair, Uptown Three Penny Opera (Embossy) , . i, 

New Woman of Straw (UA), 3rd wk IC; 

Playhouse Walt Disney's Festival (BV), 2nd wk. ..Ij 

Senator Topkopi (UA), 2nd wk 11 

Stanton Station Six—Sahara (AA) 1'! 

Town Big Parade of Comedy (MGM) ? 

Columbia's 'Lord Jim' Set 1 

For Two-a-Day Feb. 27 

| 

NEW YORK—Richard Brooks' "Loij 

Jim," produced in SuperPanavision 70 ar 

Technicolor, with Peter O'Toole in tl. 

title role, will have its American premiei 

at a reserved-seat engagement at Loewi 

State Theatre, starting February 27, ac 

cording to Columbia Pictures, which is diii 

tributing the film based on the Josep 

Comad classic. The deal was made by Rul, 

Jackter, Columbia vice-president, wit 

Loew's executives, including Laurent 

Tisch, president; Bernard Myerson, er 

ecutive vice-president, and Ernest Eme;| 

ling, vice-president. i 

The American premiere will follow tli 

British Royal Command performance i 

London's Odeon Leicester Square Theati 

February 15, both events to be charitabl 

benefits, the London performance w 

benefit Britain's Cinematograph Trao 

Benevolent Fund, the New York perforn; 

ance to benefit Variety Clubs Internationi 

Columbia and Loew's executives als 

participated in dedicatory ceremonii 

launching the creation of a mammoth si{ 

in Times Square for "Lord Jim," whii, 

will cover the entire northern facade 

the Loew's Building at 46th Street. Jairn 

Mason, Cm-t Jui-gens, Eli Wallach, Jac 

Hawkins, Paul Lukas, Akim Tamiroff ar 

Dahlia Lavi are costarred with O'Toole 

"Lord Jim." 

Eric Van Dyck, 75, Dies 

NEW YORK—Eric Van Dyck, 75, f' 

more than 40 years manager of Loew's Tbatres 

in the New York area until his r 

tirement in 1954, and onetime baritoi 

with German opera companies appearing 

the old Irving Place Theatre, died recentl; 

Rosemarie Dexter plays opposite Ma 

cello Mastroianni in Joseph E. Levim; 

"Casanova — '70" an Embassy release. 

SILICON 

silicon tube 

15 AMPERE 

lm artoe 

HQ95 

49 

IS 

Lee ARTOE Carbon Co. 

»0 BELMONT AVE , 

CHICAGO 

SOLD ONLr 

FHOM 

CHICAGO 

E-2 

BOXOFFICE 

November 2, U'

. 

Loews 

I 

which 

3R0ADW AY 

USEPH E. LEVINE, president of Embassy 

Pictures, who returned from London, 

Ihere he launched the opening of "The 

Carpetbaggers" at the Plaza Theatre, in 

ime to launch rehearsals of his Broadway 

play, "Kelly." Sunday lOct. 25), left 

ior Hollywood Tuesday i27i for produclion 

meetings with Paramount on the 

arthcoming "Harlow." Meanwhile. Leonrd 

Lightstone. Embassy's executive viceresident, 

left for Rome for meetings with 

farlo Ponti on "Casanova '70." * * * 

[arold Roth, president of Producers Mangement 

Corp., is back from a trip to 

'aris and Rome, and Debbie Reynolds, 

tar of "The Unsinkable Molly Brown." 

eturned from Europe on the Prance Wedlesday. 

'Oct. 28' with her husband, Harry 

far], and Jerry Gershwin, film director, 

Ind Regine Crespin. Metropolitan Opera 

!tar, also on board. 

• 

Cinerama, where "Circus 'World" 

las been playing in Cinerama, will revert 

p its maiden name, the Capitol Theatre, 

hen "Where Love Has Gone, " is 

lot in Cinerama, opens on Election Eve. 

("he theatre was opened in 1919 and relined 

its original name until August 1962 

fhen it was remodeled for Cinerama 

howings. ' * • The 'Warner Bros, home 

;ffice declared a "My Fair Lady" holiday 

'hursday iQct. 29 1 to give its New York 

mployes a half-day off to see a special 

iiatinee of the film at the Ci'iterion, which 

t sold out for weeks, including benefits 

Dr the Gotham Cerebral Palsy League 

jriday i30i and the Leo Baeck Institute 

laturday i30i. * * • More than 500 adance 

reservations were received in the 

rst week for the annual luncheon of the 

notion picture and amusements division 

If the Anti-Defamation League, to be 

leld at the Hotel Americana November 5. 

Larry Lipskin, until recently manager 

!nd columnist of the Hollywood Reporter, 

'as Joined the public relations firm of 

loiters, O'Rourke and Sabinson as director 

jf special projects. Lipskin was also forjierly 

with Columbia International. * • 

fenry R. Arias has resigned as president 

'ad stockholder of Celebrity International 

ilms and Martin Gottlieb has assumed 

:ie presidency and will distribute the feajire 

cartoon "Rose of Baghdad," with the 

Inging voice of Julie Andrews, in the 

jestern hemisphere. 

j Marshall Naify is in New York with the 

[rst print of his new color feature, "Malaiiondo," 

which he is releasing through his 

|Iagna Pictures, to confer on the promo- 

|on and advertising and set a mid-Novempr 

opening in New York. • • At United 

jrtlsts. Eugene Jacobs, southern division 

'manager, went to Charlotte for three days 

i' meetings with branch manager Harold 

i.eeter and his staff while Carl Olson, 

estern division head, went to Minneapolis 

ir two days of sales meetings with branch 

lanager Robert Malone and his staff be- 

)re attending the Allied States convention. 

• 

iPrancoise Dorleac, star of Cinema V's 

irhe Soft Skin," now at the Paris Theatre, 

as in New York en route to her native 

arls from Rio de Janeiro, where she at- 

'nded the premiere of her Lopert release, 

'That Man Fôm Rio." 

READY FOR LORD JIM'—After 

signing the contract for the roadshow 

engagement of "Lord Jim" atop the 

Loew's State marquee, Laurence A. 

Tisch, president of Loew's Theatres, 

Inc., Rube Jackter, vice-president and 

general sales manager of Columbia Pictures, 

and Bernard Myerson, executive 

vice-president of Loew's, take paint 

brush in hand to symbolically paint the 

huge sign high above the Broadway 

showcase that will herald the February 

27 .American premiere of the Richard 

Brooks production. 

Trade Leaders Support 

B'nai B'rith Luncheon 

NEW YORK—A group of leading industry 

executives of all faiths have agreed to 

serve as honorary sponsors of the 25th 

anniversary luncheon of the New York 

Cinema B'nai B'rith lodge to be held at 

the Hotel Americana December 1. Leonard 

Rubin is president of the lodge. Samuel 

Rizler is honorary dinner chainnan, Seymour 

Poe is chairman and Emanuel Frisch 

is cochairman. 

Among the industry leaders who have 

agreed to serve as honorary sponsors are 

Charles A. Alicoate. Barney Balaban. 

Harry Brandt. Russell B. Downing, Simon 

H. Fabian, Salah Hassanein, Leo Jaffe, 

Nat Lefkowitz, Jack H. Levin, Irving Ludwig, 

Harry Mandel, Burton E. Robbins, 

Samuel Rosen, Abe Schneider, Spyros P. 

Skouras. Morris Strausberg, and Laurence 

Tisch. 

Variety Celebrity Ball 

Is Reported Sold Out 

NEW YORK—The Celebrity Ball 

of the 

Variety Club set for Friday i6i at the 

Waldorf-Astoria has been sold out. The 

ball is part of a current Tent 35 program 

to raise $250,000 to establish a children's 

heart clinic in the New York Medical College-Flower 

and Fifth Avenues hospitals. 

"This is a wonderful response from the 

heart of show business." said Robert H. 

O'Brien, chairman of the ball committee. 

"The success of the ball, the first Variety 

Club project for the year, demonstrates 

that show business in New York is enthusiastically 

behind the development of 

our local tent as one of the foremost 

projects in the U.S. With such cooperation 

we can look forward with confidence to the 

successful launching of the two other major 

projects in the year's program." 

Producer, Stars of 'Emily' 

Attend New York Opening 

NEW YORK— Martin Ransohoff, producer 

of MGM's "The Americanization of 

Emily." and Julie Andrews and James 

Garner, the two stars, came in from the 

west coast to attend the world premiere 

of the Pilmways production at Loew's State 

Theatre last Tuesday. Also on hand were 

Paddy Chayevsky, author of the screenplay: 

William Bradford Huie. on whose 

best-selling novel the film is based: Arthur 

Hiller, the director and James Coburn, 

who plays a leading role. The picture 

started its regular run at Loew's State 

and Loew's Tower East the next day. 

Laurence A. Tisch. president of Loew's 

Theatres: Robert O'Brien, president of 

MGM: George Weltner, president of Paramount: 

Arthur B. Krim. president of 

United Artists: Eliot Hyman, president of 

Seven Arts: Spyros P. Skouras, board 

chairman of 20th Century-Fox: S. H. Fabian, 

president of Stanley Warner: Barney 

Balaban, board president of Paramoimt: 

Harry Brandt, president of Independent 

Theatre Owners of N.Y.: Ned E. Depinet, 

president of Will Rogers Hospital; Lee 

Moselle, president of Film ways: Walter 

Reade jr., board chairman of Walter 

Reade-Sterling: Harry Mandel, president 

of RKO Theatres: Leo Jaffe, executive 

vice-president of Columbia: Adolph Schimel, 

vice-president of Universal: Arnold 

Picker, vice-president of United Artists: 

Benjamin Kalmenson, executive vicepresident 

of Warner Bros.: Joseph Sugar, 

vice-president of 20th-Fox: Morris E. Lefko, 

vice-president and general sales manager 

of MGM, and Salah Hassanein, executive 

vice-president of United Artists 

Theatres, were among those present. 

Other notables present included George 

Abbott, Rita Gam, Alexander H. Cohen, 

Joan Fontaine, Joseph Mankiewicz, Claire 

Bloom, Walter Matthau, Ina Balin, Mike 

Todd jr., Shelley Winters, Hy Gardner, 

Lillian Hellman, Leonard Lyons. Maggi 

McNeills. Norman Mailer, Gen. David 

Sarnoff. Ed Sullivan, Earl Wilson, Peter 

Glenville, Billy Rose and Dorothy Schiff, 

Senator Javits to Speak 

NEW YORK—U.S. Senator Jacob K. 

Javits, New York Republican, will speak at 

the annual luncheon of the motion picture 

amusements division of the Anti-Defamation 

League November 5 honoring Joseph E. 

Levine, president of Embassy Pictures. 

Levine will receive the league's 1964 human 

relations award at the Americana Hotel. 

Louis Nizer Is Chairman 

NEW YORK—Louis Nizer. the author 

and attorney, will serve as dinner chairman 

for the B'nai B'rith Youth Services 

tribute to Simon H. Fabian, which will be 

held December 3 at the Waldorf-Astoria. 

The lodge has postponed its 25th anniversary 

luncheon at the Americana from 

December 21 to January 21 because of the 

press of yearend events. 

THEATRE SERVICE 

botked by experience ond resources of 

Rodio Corporation of America 

RCA SERVICE 

165 Vorick St. 

COMPANY 

New York 13, New York LExington 2-0928 

,3X0FFICE November 2, 1964 E-3

; 

A

I 

I 

Krim. 

I 

will 

I 

I 

member 

I 

I 

I 

[ 

came 

I 

, 

Society 

I 

. 

lanus Two for One Picture 

At Two 57th St. Houses 

NEW YORK—Janus Films, which Is 

distributing "All These Women," Ingmar 

Bergman's first Swedish picture in color. 

in the U.S.. will distribute Andre Cayatte's 

two-part film. "Anatomy of a Marriage." 

in a unique fashion in the U.S.. 

opening at two theatres on 57th Street, the 

Little Carnegie and the new Cinema 

Rendezvous (formerly the Normandie) 

starting October 26. 

"Anatomy of a Marriage" consists of two 

complete features, both starring Jacques 

Charrier and Marie-Jose Nat. with the first 

"My Days With Jean-Marc." being her version 

of the emotional conflicts of a marriage, 

and "My Nights With Prancoise." 

being his version of the marriage, the films 

being based on a story idea by Simone de 

Beauvoir. 

With one admission tlclcet. natrons will 

be able to see either film first and then 

will have the opportunity to see the other 

film at their convenience, either directly 

afterward or at a later date. Both theatres 

are a few doors apart on west 57th Street 

and are both operated by Ely Landau of 

the Landau Company. Prices for both parts 

of the joint feature will be $2.50 on weekdays 

and S3 on Saturdays and Sundays, an 

increase of only 50 cents over the usual 

art house prices for a single feature Starting 

times at the two theatres wil be scheduled 

to allow time lor patrons to walk from 

one 57th Street house to the other. 

The two parts of "Anatomy of a Marriage" 

have been played in this fashion 

with great success in Paris and in other 

French cities, where the picture is one of 

Prance's biggest grossers of 1964. according 

to Cyrus Harvey jr.. head of Janus. 

It has also played South America and 

present plans are to show "Anatomy of a 

Marriage" in this fashion in other key 

cities in the U.S., he said. Cayatte and his 

two stars will fly to New York for the 

premiere. 

On the night before the public opening 

October 26, there will be an invitation premiere 

at the Little Carnegie and Cinema 

Rendezvous with the men invited to see one 

film, the women the other. After a short 

intermission, the men and women will 

switch theatres to see the second film. 

tBurk Resigns Position 

As Assistant to Krim 

NEW YORK—Arnold D. Burk has ret 

j 

signed as executive assistant to Arthur B. 

president of United Artists, and 

announce his plans in the near future. 

Burk joined United Artists in 1955 as a 

of the legal department here. He 

was transferred to the Hollywood office in 

1959. and the next year made executive asjsistant 

to Robert P. Blumofe. \ice-president, 

who heads coast operations. He be- 

Krim's executive assistant here in 

i 

early 1964. 

Ascop East Coast Meeting 

NEW 

[ 

YORK—The semiannual east coast 

• membership meeting of the American 

of Composers. Authors and Pub- 

Ushers was held in the Versailles Room of 

the Hotel Astor October 27. with Stanley 

Adams. Ascap president, giving reports to 

! other officials of the society. 

ALBANY 

Toe Miller, with 45 years of industry .service 

to his credit, gave a dramatic demonstration 

of faith in its future when he revealed 

plans for the purchase of an established 

Albany-Schenectady-Troy area 

drive-in and for the construction in the 

same territory of a large automobiler. 

The 

latter, accommodating approximately 1,000 

cars, w'ill be ready for operation next 

spring. Miller said. Details are to be released 

soon. Miller, who first served as a 

film salesman out of New York, later held 

the post of manager for Columbia in Buffalo, 

and subsequently helmed Columbia's 

Albany office, became a partner in the 

Menands Drive-In at Menands Bridge near 

Troy 16 years ago. Built and successfully 

conducted by a four-member corporation 

through 1963. it reopened last summer 

under a two-man setup. Since then. Miller 

had been contemplating re-entry into 

the industry. At present, only one ozoner 

in the cities-triangle has a capacity near 

1,000. It is Fabian's Mohawk, on the Albany-Schenectady 

road in Colonic. Alan 

Iselin's Super 50. between Schenectady 

and Ballston Spa. accommodates some 

1.110 cars. 

.•\drlan Ettelson, Fabian district manager 

and Variety Club chief barker, talked 

briefly at the reception preceding the 80th 

birthday dinner for Times-Union film and 

music critic Edgar S. Van Olinda, with Jim 

Pemrick, circulation manager of the 

Knickerbocker News, about a route for 

the former's 12-year-old son. Chuck. Pemrick 

said there would be no openings until 

Christmas passed. Ettelson's boy had expressed 

a wish to be a news boy: the 

father thought it would help teach him 

"responsibility." 

Charles F. Hunter, owner of a 16mm film 

distribution business and longtime Boxoffice 

reader, has moved his offices from 

560 Broadway. Albany, to 43 Columbia St.. 

Rensselaer. The city took over the block 

between Stebben and Columbia streets opposite 

the Union Station and is demolishing 

the buildings for conversion into a 

parking area. Rensselaer is the "territory" 

of Norm Pratt, for 50 years an exhibitor, 

owner of a motion picture equipment business, 

and a sound man. Meeting Pratt in 

Rensselaer. Hunter recalled that the latter 

was "our mailman here, when I was a 

kid." Charley maintains an Albany postoffice 

box. 

The Strand, which was rented for an 

evening stage performance featuring 

Claudio Villa. Mario Merola and the Capri 

Boys and "Lottery Numbers." under auspices 

of Italian Community Center, will 

present an Italian screen bill. "The Live 

and Loves of Puccini" and "Toto" Contro 

Maciste." November 17 on a continuous 

schedule. Joe Stowell came down from the 

Madison, where he was substituting for 

Oscar J. Perrin sr.. on vacation, to assist 

Strand manager Marty Burnett on the 

night show. The Madison has been the 

scene of two Italian "nights" in the past 

18 months. An influx of younger Italian 

immigrants is one of the reasons for the 

Italian screen and stage shows. 

Bemusing to industry men was the reported 

October 27 observation on Today 

over WRGB-TV. Schenectady, and NBC 

net work, by Pierre Salinger, Democratic 

candidate for the U.S. Senate from California, 

that "If motion pictures had been 

made in Oshkosh. Wis., George Mui-phy 

ihis oponenti would have stayed there. 

Salinger, serving temporarily in the seat 

held by the late Senator Clair Engle. 

claimed Murphy, veteran screen actor, was 

calling him "a carpetbagger"—despite the 

fact "I have spent more than two-thirds of 

my life in California, and Murphy tias not 

spent half of his life in tliis state " 

The Strand boxoffice. damaged when an 

automobile jumped >he curb and sma.shed 

into it, Ina.s bee: '^bui t and reinforced . . . 

A third-of-a-page advertisement in the 

Sunday Times-Union spotlighted the premiere 

of "My Pair Lady" December 24 at 

the Hellman Theatre. The Academy of 

Holy Names mother's auxiliary will present 

a benefit screening the evening of December 

17. Managing Director Dave Weinstein 

is working on other benefit showings 

that week. The .scale of prices range from 

$2 to $3 nights. 

Youngstein Will Receive 

Roosevelt Peace Award 

NEW YORK—Producer Max E. Youngstein 

will receive the Eleanor Roosevelt 

Peace Award sponsored by the National 

Committee for a Sane Nuclear Policy 

(SANE) at a dinner November 14 at the 

Commodore Hotel. SANE said Youngstein 

has been selected for the 1964 award in 

recognition of "his long sei-vice to the cause 

of peace, including his production of the 

film. -'Fail Safe.'" Dr. Benjamin Spock, a 

previous winner of the award, will make the 

presentation. 

Other past recipients of the award include 

James J. Wadsworth, Norman 

Cousins, Clarence Pickett and Steve Allen, 

who will be master of ceremonies for the 

dinner honoring Youngstein. 

'Cardinal' Wins New Award 

NEW YORK—Otto Preminger's "The 

Cardinal" won the first prize in the Barcelona 

Color Film Festival, it was reported 

by Columbia. Besides six Academy Award 

nominations, the film has also received the 

Hollywood Foreign Press Ass'n award as 

the best film drama of 1963. 

r BOXOFFICE November 2. 1964 E-5

. . Myron 

BUFFALO 

Dick 

Tames J. Hayes, managing director of the 

Cinema Theatre, who was chairman 

of the arrangements committee for the recent 

Variety Clubs International convention 

here, is enthusiastic over the installation 

of all new carpeting in the Cinema, 

which also is undergoing an allover renovation. 

"It's beautiful." says Jim . . . 

Barrymores "Some Like It Cold" was a 

feature of the Western New York Ski Show 

in the Masten Avenue Armory October 

23-25. The film was presented by the 

Evening News in the Ski Pair Theatre, 

with "Ski Scene," photographed in western 

New York. 

There was a large crowd of barkers on 

hand to greet the candidates for directors 

of the Variety Club at the general meeting 

of Tent 7 Monday evening, October 26, 

when a number of candidates of both parties 

attended and spoke briefly. A free 

buffet was served. Chief barker Thomas 

W. Penno presided at the business meeting. 

Albert J. Petrella, second assistant, 

was chairman of the arrangements committee 

of the event. The annual election 

will be held November 9 from noon to 

10 p.m. 

Edward Miller, manager of the Paramount 

Theatre, has been greatly pleased 

with all the publicity, art and advertising 

being given the annual Downtown Fashion 

Show sponsored by the Buffalo Retail 

Merchants Ass'n, which will be held on the 

Paramount stage November 5, 6 and 7. The 

special attraction at the show will be "The 

Incomparable Hildegarde." The show will 

be staged in the mornings. 

Anthony T. Kolinski, who recently resigned 

as manager at Warner Bros, here to 

accept an executive position with Slotnick 

Enterprises in Syracuse, and Jerry 

Spandau, retired U-I salesman, will be 

feted at a dinner given by Tent 7 in the 

Variety clubrooms, Monday evening (16). 

Myron Gross of Cooperative Theatres and 

Nate Dickman of D&B Distributors and a 

past chief barker are chairmen of the affair 

. . . Patrons of the Skyway Lakeshore 

and the Boulevard drive-ins sui'e got their 

money's worth the other night when both 

showed four features on the one program. 

At the Lakeshore was Cures of the Werewolf, 

Kiss of the Vampire, The Mummy 

and Brides of Dracula, while the Boulevard 

offered King Kong vs. Godzilla, The Evil 

of Fi-ankenstein, Kiss of the Vampire and 

Nightmare. And for good measiu'e—at the 

Lakeshore—the management offered free 

coffee and doughnuts! 

Albert J. Petrella, second assistant chief 

barker of Tent 7, and councilman at large, 

plans to renew his fight to obtain a new 

sports stadium downtown. Petrella long 

has advocated the construction of a new 

municipal stadiimi to house professional 

football and baseball teams as well as 

other sports . Gross of Cooperative 

Theatres, ticket chairman for the 

Variety Club sponsorship of the premiere 

in the Granada Theatre on December 23 

of "My Pair Lady." says the applications 

for tickets are coming in fast for the big 

yuletide entertainment event. Tickets are 

$5 per person. Anyone wishing a ducat can 

reach Gross by calling TL6-0064. 

Embassy's "The Graduate" will begin 

filming next summer in Hollywood. 

W. C. Hunt, president of Hunt's 

Theatres & Amusement Co., turns the 

first spade of dirt to break ground for 

his new 650-seat Ocean Theatre adjacent 

to the Boardwalk in Wildwood, 

N.J. Participating with him are (from 

left) 'William D. Hunt, a vice-president 

and son of the owner; Harry Witte, superintendent 

of construction for the 

theatre firm; William H. Lee, of Lee 

& Thaete, Philadelphia architects; Guy 

B. Hunt, another vice-president and 

son of the owner, and Walter F. Thaete, 

of the architectural firm. 

SYRACUSE 

Cam Oilman of Loew's walked over to the 

newspapers bearing a birthday cake 

for Loew's Theatres diamond anniversary 

celebration and on it were banners on 

the candles for such coming pictures as 

Fail Safe, Rio Conchos, Goodbye Charlie 

and John Goldfarb, Please Come Home. 

On November 16, Loew's will present the 

closed circuit telecast of the Clay-Liston 

Championship fight. The next day the 

theatre is rented out for the New York 

City Center presentation of "Die Fledermaus." 

William Dolan is new assistant at 

Loew's with Mark Olson transferred to the 

Loew's in Providence, R.I. 

Sam Mitchell of the Shoppingtown 

Theatre will keep "Send Me No Flowers" 

until his December 22 opening of "Father 

Goose." Meeting at LaGuardia airport and 

taking the same American Airlines plane 

upstate were Jean Walrath of the Rochester 

Democrat & Chionicle, Nevart Apikian 

of the Post-Standard and Cy Evans 

of the Schine office in Gloversville, who 

had been in New York and was en route 

to Syracuse for the opening of "Pajama 

Tops" at the Paramount. Joan Vadeboncoeur 

of The Herald-Journal was also in 

New York for the eastern press premiere 

of "My Fair Lady" which will open December 

23 at the Eckel. Bill Moclair of 

the Eckel already has an attractive lobby 

display of color prints from the pictui'e 

and the Lerner and Loewe score is being 

played on a player in the lobby. 

Rube Canter, Syracuse, won the first 

prize offered exhibitors in the district 

drawing during the AIP tenth anniversary 

drive: second was Ray Culkowski, Lincoln 

at Buffalo, and third was Tip Top Theatres, 

also Buffalo. Minna Zackem, AIP 

manager, in making the belated announcement, 

commented Canter's luck did not 

hold in the national drawing for district 

winners. 

Hammonton to Build 

llOO-Seat Theatre 

PLEASANTVILLE, N.J.—A theatre seating 

1,100 patrons is to be built on Long 

Beach Island by Hammonton Theatres, 

which has its circuit headquarters here. Al 

Frank, secretary-treasurer, said the new 

Hammonton theatre is to be ready for the 

1965 season. 

Hammonton recently purchased two long 

established theatres on the island—the 

Colonial in Beach Haven and the Colony, 

Brant Beach. Frank said that renovation 

of both of these theatres is progressing 

rapidly and they, too, will be in first-class 

condition for the coming summers in the 

big resort centers. 

New Pittsford Theatre 

To Fly Loew's Banner 

ROCHESTER — Loew's Theatres will 

operate the new, 1,200-seat motion picture 

theatre to be built at 3400 Monroe 

Ave., Pittsford, directly opposite the Pittsford 

Plaza Shopping Center. The announcement 

was made by Isaac Gordon, 

developer; Laurence Alan Tisch, president 

and chairman of the board of Loew's Theatres; 

Arthur M. Tolchin, assistant to the 

president, and Bernard Myerson, executive 

vice-president. 

Loew's operated the downtown Loew's 

Theatre in Rochester, which is now being 

razed, for 35 years. 

The new theatre was designed by George 

Yurchinson, Rochester architect. Sidney 

Schencker of Paterson, N.J., will be associate 

architect and consultant. The new 

Loew's Pittsford will incorporate every 

major technical development in theatre 

construction and equipment. 

Year-round climate control and atmosphere 

free of dust, pollen and noise will be 

provided by electronically controlled, filtered 

air-conditioning units. 

Extensive, lighted and supervised parking 

areas will surround the theatre which, 

upon completion of the new Outer Loop 

Expressway, will be reached in only minutes 

from any part of greater Rochester. 

"For more than a generation, our company 

has brought fine entertainment to 

Rochester," Tolchin said. "And Rochester 

has reciprocated by its continuing support. 

That is why we are delighted to 

bring to Rochester and neighboring communities 

a lovely, new theatre." 

UA Conferences Held 

In 3 Exchange Cities 

PITTSBURGH—Al Glaubinger, United 

Artists central division manager, conferred 

here Friday (30) with branch manager 

John Zomnir and his staff, winding up a 

week-long series of meetings designed to 

acquaint exhibitors with UA's releases 

during the last quarter of 1964. His itinerary 

included Buffalo on Monday andj 

Tuesday (October 26, 27) for conferences 

with branch manager Ken Reuter and his, 

staff, and Cleveland on Wednesday andi 

Thursday

i 

months 

1 payable 

' 

I 

ary 

I The 

I 

Glen 

' 

closed 

I 

and 

I 

I 

I 

] 

owned 

I 

: Glen 

I 

I 

the 

' 

premiere. 

I 

chairman 

j 

I 

' 

at 

I 

atre 

I 

I 

Nov. 

once 

. . MGM. 

T 

Glen Alden Nine Month 

Profit Ahead of '63 

NEW YORK—Glen Alden Corp., parent 

company of RKO Theatres and Swift 

Manufacturing Co.. among others, reports 

an estimated income of $11,680,000, consisting 

of operatings of $5,040,000 and income 

from special items of $6,640,000, for 

the nine months ended September 30, according 

to Albert A. List, president. For the 

first 

nine months of 1963, on a comparable 

basis. Glen Alden's total income was $5,- 

320.000. consisting of operating earnings 

of $4,600,000 and income from special 

items of $720,000. 

Total earnings per share for the nine 

of 1964 were $2.43 on 4,796,909 

shares outstanding with sales of $74,160,- 

000. Total earnings per share in the nine 

months of 1963 were 97 cents on 5,502,145 

shares with sales of $75,830,000. 

Glen Alden has declared a regular 

quarterly dividend of 12 '2 cents per share, 

January 15, 1965 to holders of 

record December 1, 1964, and an extra 

dividend of 20 cents a share, payable Janu- 

29. 1965 to holders of record January 

115. 

sale of a 33 per cent interest in 

Alden Corp. to McCrory Corp. was 

in Philadelphia last week by List 

Meshulam Riklis, chairman of Mc- 

Crory. Riklis has been named Glen Alden's 

vice-chairman, the McCrory purchase involving 

about 1,570.000 shares of Glen Alden 

by List and his family for $14.25 

per share cash and notes maturing over 

! 

five years. List, who retains about 390,000 

Alden shares, was named to Mc- 

Croy's board and elected chairman of its 

finance committee. 

'Where Love Has Gone' Set 

For Benefit N.Y. Opening 

NEW YORK—Joseph E. Levine's "Where 

Love Has Gone," starring Susan Hayward 

and Bette Davis, was to have its premiere 

Sunday 1 1 1 at Loew's Cinerama 

sponsored by the Lila Motley Cancer 

Foundation, with proceeds to be donated 

to the Cancer Radiation Pavilion established 

by the New York University Medical 

Center Hospital. A "Nob Hill Ball," inspired 

by the San Francisco setting of 

"Where Love Has Gone," was planned at 

New York Hilton Hotel following the 

Mrs. Joseph Levine was to be 

of the theatre party. 

Regular performances of the Paramount 

release will start on election day (Nov. 3) 

Loew's Cinerama, at the Festival Theon 

57th Street and at Showcase theatres 

in Brooklyn, the Bronx, Queens and 

Westchester. 

Feldman Joins Seven Arts 

NEW YORK—Milton Feldman has become 

a production executive of Seven Ai-ts 

Productions. His first project will involve 

filming of "The Fifth Coin," a Paramount 

release, to start early in 1965 in Hong Kong. 

JofVtAOi€ 

BOONTON, N. J. 

PITTSBURGH 

pioyd R. Klingensmith of the Sunset 'View 

Drivc-In at Natrona Heights was general 

chairman of the Community Appreciation 

Day committee's salute to Allegheny 

Ludlum Steel Corp., which gots it new $80 

million expansion plan started. Klingensmith 

a Columbia salesman here), 

I 

at a dinner in Brackenridge Heights 

Country Club, presented to E. J. Hanley, 

board chairman and president of Allegheny 

Ludlum. a framed proclamation from 

Brackenridge. Harrison township and Tarentum. 

A few days prior to this great industrial 

celebration. Floyd arranged a dinner 

meeting at Pittsburgh's Hilton Hotel 

for "Columbia University in Pittsburgh." 

The Beaver County Council of Parents- 

Teachers went on record favoring state or 

federal legislation to eliminate obscene 

literature and movies . starting 

its 40th year, originally was Richard A. 

Alco Distributing Co. It was an outgrowth 

of his father's Pittsburgh Calcium Light 

Co. which Dick took over. In the early days 

of flickers, calcium light was used in most 

nickelodeons. Your reporter as a kid worked 

for Rowland, who was a Wilkinsbm'g businessman. 

He renamed Alco as Metro and 

later this company was merged with Sam 

Goldwyn's company and with Louis B. 

Mayer's outfit. Max Shabason, MGM resident 

manager, is conducting a 40th anniversary 

sales drive. 

Thelma Wurdock, a veteran with old 

Monogram-Allied Artists, has resigned to 

accept a position outside the film industry, 

and her brother Warren Wurdock, an AA 

booker here for a number of years, is leaving 

this company to join the local MGM 

School district of the Borough 

staff . . . 

of Dormont for the year ended June 30 

took $16,513.17 in admission taxes . . . 

WB's "My Fair Lady" will have its local 

premiere for the benefit of the Allegheny 

Valley School for Exceptional Children's 

building fund on December 23 at the SW 

Squirrel Hill Theatre, the sponsors being 

the local Saints and Sinners . 

. . Ronald 

Wolfe, Tyrone disc jockey for WTRN, who 

recently leased and reopened the Logan 

Theatre, Altoona, is advertising the house 

as "Altoona's most modern and courteous 

theare." 

. 

. . . 

James Ickes is first assistant manager of 

Associated's Fulton and Gateway Theatres, 

having replaced 'Vince Porco who is manager 

of the Roy Fiedler jr. theatres. Second 

assistant at the Associated houses is 

Fred Bauer. The manager of the two downtown 

theatres is the popular Paul Simendinger 

. . . The Fleishman family gathered 

here for the unveiling of a monument in 

memory of Harry Fleishman, exhibitor 

here for upwards of 40 years who died 

earlier this year . AUied's national convention 

is dated 

. 

for Pittsburgh's Penn 

Sheraton Hotel October 10-14, 1965 

Ernie Stautner, Pittsburgh Steelers pro 

Large Core 

Greater Crater Area 

means 

MAXIMUM LIGHT 

grid star for 14 years and a drive-in theatre 

owner at Saranac Lake, N.Y., for a 

dozen years, officially joined the Steeler 

alumni this week when his No. 70 jersey 

was retired. The big Bavarian has finally 

quit the grid wars and is a new assistant 

coach of the Pittsburgh Steelers. 

Murray Mayer, Columbia student, is on 

duty at the local exchange ... A new subscriber 

is Richard Heath, manager of the 

Mount Lebanon Drive-In. 

Charles R. Blatt Dies 

At 70 in Somerset, Pa. 

SOMERSET, PA.—Charles R. Blatt, 70, 

part owner of the Blatt Bros. Theatres of 

western Pennsylvania 

and New York, died --- 

• 

after a heart attack 

October 25. 

A brother William 

and a sister Peg, who 

had been active in the 

theatre operations, 

died several years 

ago. In the beginning 

many years ago 

their late mother, 

"the Governor," was 

• 

* 

head of the business. 

Severely wounded Charles Blatt 

in the last war. Charles Blatt was several 

years in recuperating and was left with a 

limp. He was an active executive for many 

years with the many units of exhibition and 

he was an Allied leader for several decades. 

Requien mass was offered in St. Peter's 

Chui'ch. Somerset. Surviwng are his wife 

Geraldine: two daughters. Mrs. Mary 

Henry. McKees Rocks, and Charlotte Blatt 

of the home; three sisters; a brother John 

A. of Corry, whose twin was the late 

William Blatt. 

Joseph Benedek Dead 

NEW KENSINGTON. PA. — Joseph 

Benedek, 70. retired Natrona Heights and 

New Kensington business man. who built 

and operated the Hiland Theatre on Freeport 

Road, died October 27, three months 

after suffering a cerebral thrombosis. A 

native of Czechoslovakia, he came to 

America at the age of 13. and opened the 

first theatre in Natrona Heights in 1939. 

Retired for eight years, he is survived by 

his wife Julia. 

Morris Finkel to Build 

A Modern Center Theatre 

PITTSBURGH—A new theatre will be 

constructed in the upcoming Chatham 

Center for 40-year exhibitor Morris Finkel. 

The building will be modern with new 

touches, with convenience and comfort 

stressed, and the capacity will be around 

600. 

Notional Theatre Supply, Philadelphia— Locust 7-61 56 

Superior Theotre Equipment Company, Philadclphio— Riltcnhouse 6-1420 

National Theatre Supply Co., 500 Pearl Street, Buffalo, N.Y.—TL 4-1736 

Blumbcrg Bros., Inc., 1305 Vine Street, Philodolphio—Walnut 5-7240 

Charleston Theatre Supply, 506 Lee Street, Charleston 21, West Virginia 

Phone 344-4413 

Standard Theotre Supply, Greensboro, N. C, 215 E. Washington St. 

Phone: Broodwov 2-616S 

EvenV Distributed , 

— 

. I BOXOFFICE :: November 2, 1964 E-7

. . Fred 

. . Fiank 

. . Bud 

^ 

WASHINGTON 

producer Walter VVanger conferred with 

Georgetown author Burke Wilkinson 

concerning filming his "Night of the Short 

Knives," which Wanger will produce for 

MGM release, with Gregory Peck as star. 

The film will be shot in England and 

France. It is a novel of international intrigue 

set at SHAPE headquarters where 

Wilkinson had a four-year assignment as 

public information officer. The author is 

also a former deputy secretary of state. He 

has four other adventure novels "in which 

James Bond operates," drawn for the most 

part on his first-hand observations. 

Alvan Q. Ehrlich, former chief barker of 

the Variety Club, has been named "Marketing 

Man of the Year" by the Washington 

chapter of the American Marketing 

Association. Ehrlich. executive vice-president 

of Kal, Ehrlich & Merrick, is the first 

man from the advertising industry to be 

so honored by the local Chapter . . . Variety 

Tent 11 will hold its election November 

2 and its annual benefit awards banquet 

November 21. Club secretary Flo 

Kairys is busy selling tickets for both the 

dinner and the raffle, which consists of 

seven cars. 

Harry Roth, president of the Roth circuit, 

underwent a series of tests at George 

Washington Hospital. Nephew Paul, vicepresident, 

announced the Roth drive-ins 

at Clinton and Waldorf have gone on 

weekend operation for the winter . . . John 

G. Broumas, president of Broumas Theatres, 

on a recent trip to Youngstown, Ohio, 

presented Gloria Dunnam with a $500 

scholarship in drama. Broumas appointed 

Paul McDaniels, 50-year projectionist, head 

of his circuit's sound and projection department. 

McDaniels' first assignment was 

the installation of the equipment in the 

new Plaza Theatre at Winchester. The 

Variety Club's charity fund benefited 

from 9 p.m. multiple showings at five 

Broumas theatres. Prints were donated by 

the Row's major film exchanges. 

Lloyd Wineland jr., vice-president of 

Wineland Theatres, reports the Marlow did 

excellent business with the showing of 

"Macbeth." Wineland's daughter Christine, 

a college sophomore, has been named first 

harpist in the orchestra at Oberlin Music 

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Conservatory. Ralph Hagenbuch, manager 

of the Wineland Naylor, has recovered 

from an illness . . . Marvin Mann of Minneapolis 

was here looking over his Dupont 

and Calvert theatres . . . Birthday greetings 

to WOMPI Eleanor Porry. 20th-Fox . . . 

Eileen Oliver was back at the Fox exchange 

after a two-week vacation ... A 

storm of hurricane force blew the screens 

down at the Tri-County Drive-In, Nathalie, 

Va., and the Alta Vista Drive-In. 

Alex Schimel, Universal manager, tradescreened 

"Taggart" at MPAA . . . Fred 

Sapperstein, manager at Columbia, was in 

Baltimore calling on accounts. Glimpsed 

booking on Filmrow were Joe Walderman 

of the Park and New Horn theatres, Baltimore, 

and Floyd Davidson of the Neighborhood 

Theatres, Richmond. 

Boxoffice Attractions president Sheldon 

Tromberg gave a luncheon at the Ascot 

honoring Jack Ellis, president of Ellis 

Films, whose "The Miracle of Saint Therese." 

Tromberg is distributing. Sigma HI 

general sales manager L. E. Goldhammer 

visited Ti'omberg regarding the distribution 

of "The Horrible Dr. Hitchcock" and 

"The Awful Mr. Orlaf." 

BALTIMORE 

Tt was the week that was for Ted Schiller, 

general manager JF Theatres. Within 

a seven-day period he celebrated his 

birthday and a wedding anniversary with 

his wife Katherine to which 60 persons 

arrived from Virginia to attend a family 

reunion party, and he was elected an officer 

of the Baltimore Public Relations 

Council . Freund. manager of the 

Stanton, is also managing the adjoining 

Mayfair Theatre since John Wright resigned 

the latter post. Freund recently 

completed service in the Air Force. 

. 

King Brown resigned as group sales director 

for "My Fair Lady," due November 

25 at the Trans-Lux Hippodrome, to 

join the Redstone organization in Boston. 

Larry Jacobs, now handling group business 

for the screen musical, has signed up 

Western Electric, the University of Maryland 

Hospital, Carr-Lowry Glass Corp., 

Kennecott Copper, Federal Reserve and 

Union Trust Co. banks, along with other 

concerns Hui'ley has retuined 

to 

. 

the Town boxoffice for "Circus World," 

cue to open November 6 on a reservedseat 

basis. 

Maurice Hendriclis, manager of the New 

Horn Theatre, spent several days in Ocean 

City, then continued on to New York City 

Fred Perry, manager 

for a brief visit . . . 

of the Little, was in Silver Spring, and 

Washington on business Levy, 

general manager for Trans-Lux, was here 

from New York, for business conferences 

. . . Jack Whalen, manager of the Playhouse, 

spent his day off visiting friends 

in Philadelphia ... Ed Rosenfeld, of 

Broumas Theatres, was in Baltimore from 

Silver Spring. 

Schwaber Theatres announced plans to 

reopen about November 15 the Aurora, 

recently purchased at public auction. A 

midtown house, seating approximately 450, 

it is being redecorated and will be renamed 

the 7 East. A screen policy has not been 

established. Milton Schwaber, head of the 

circuit, is currently on a trip to Los 

Angeles. 

Neighborhood to Open 

Marumsco Theatre 

WASHINGTON—Wade Pearson, 

northern 

Virginia division manager for the 

Richmond based Neighborhood Theatres, 

announces the opening of a new theatre in 

the Marumsco Plaza Shopping Center at 

Woodbridge, Va. on November 10. 

Budina & Freeman of Richmond are the I 

architects for the new 750-seat theatre. 

The 65-foot-wide auditorium will have two; 

banks of seats and three aisles. This will 

be the Neighborhood circuit's ninth theatre 

in northern Virginia and the first one 

to be built in this area in 16 years. 

George Hodges will manage the, 

Marumsco, moving over from the Arlington 

Theatre. Prank Russell, formerly ati 

the Ridge Drive-In, Charlottesville, will' 

manage the Arlington. 

NORTH JERSEY 

\A7arners' Oxford Theatre, Little Falls, 

closed permanently last August, has now'' 

been completely razed to make way for a 

drive-in branch of the nearby Passaic 

County National Bank and adjacent parking 

Edward Janowsky of 

facilities . . . Paterson has been appointed assistant at 

the Warner, Ridgewood, under manager 

Arnold Leopard. 

"It's a Mad, Mad, Mad, Mad World" continues 

good in its 30th week at Cinerama's; 

Clairidge, Montclair, according to Clai-; 

ridge publicity director Bill Leff. It is| 

expected to be replaced by "Circus World" 

in December . . . "Lili" opened an exclusive! 

North Jersey engagement at Fabian's Belle-' 

vue. Upper Montclair, October 14, replacing 

"Becket," which completed a success-; 

ful-six-week run there. 

Foreign-language films have been successfully 

brought into two SW houses. In, 

Newark, the first-run Branford, recently 

featured two Italian features, one day only,* 

on a Tuesday. The Union Theatre, Union.i 

managed by Frank Hinchy, features a 

. 

regular policy of two German films everyi 

Wednesday . . Helen Kaiser, cashier and 

parttime assistant at the Warner, Ridgewood, 

for the past 23 years, has retu'ed. . 

. . 

. 

John Walsh, doorman at the Wellmont- 

Montclair. since 1944, has been at home ill 

the past few weeks . General Theatres 

Palace in East Orange is reportedly undergoing 

a complete renovation program 

The manager is Carl Kester . . . The independent 

Ampere Theatre, East Orange 

over 30 years old, has been torn down . 

Also recently closed was the Cinema Theatre 

on Main street in Ramsey. This followed 

the recent opening there of AIT'!, 

new Interstate on Route 17. Ramsey. 

Reliable sources indicate that Stanley 

Warner will close indefinitely its Tivoli, £ 

neighborhood operation in Newark, late ir 

November or early December. Bill Rob^ 

bins is the manager . . . Burton Holmes 

"Fabulous Spain" will have one day-onlj 

showings from mid-November througl 

mid-December at each of the following SW 

houses: Wellmont, Montclair: Branford 

Newark; Montauk, Passaic: Baker, Dover 

Warner, Ridgewood: Stanley, Jersey City; 

Oritani, Hackensack; Millburn, Millburn 

Hollywood. East Orange; Cranford, Cran 

ford, and Regent, Elizabeth. 

E-8 BOXOFFICE November 2, 196'

I 

SAN 

1 

Czechoslovakia's 

I 

I 

: The 

I 

Best 

U.S.A.. 

Poland. 

Canada, 

— 

EWS AND ^ VIEWS OF THE PRODUCTION CENTER 

(Hollywood Office—Suite 321 at 6362 Hollywood Blvd.i 

Czechs and Israel Win 

Top Award at Frisco 

FRANCISCO — The Czechoslovak 

iSocialist Republic and the relatively new 

'itate of Israel shared top honors at the 

i;ighth annual San Francisco International 

l?ilm Festival, which concluded October 

j26 with a gala awards dinner and ball at 

the Sheraton-Palace Hotel. 

imaginative satire on 

jvar in general and the Thirty Years war 

jn particular, "A Jester's Tale." won Goli3en 

Gate awards for best film and for 

|.

' 

' 

BACKSTAGE WITH CASSYD 

TWO iinpoitanl struggles are brewing In 

Hollywood involving the entire structure 

of production. One was started when 

writers decided that new contracts with 

their agents should be negotiated on a new 

basis that would take note of the fact that 

agents, in many cases, are acting in a 

dual role—one as talent representatives and 

the other as packagers. 

Writing in a recent issue of the Saturday 

Evening Post. Bill Davidson stated 

that 80, or about two-thirds of all the features, 

currently under production in Hollywood 

w-ere "prepackaged deals," and he 

went on to describe the agents as the 

"most powerful men in Hollywood and the 

principal moulders of what you and I see 

on both movie and television screens." 

Under some packaging deals, writers 

complain that their agents are also their 

employers since the agents often have a 

large slice in the packages. 

Top agents do not deny this privately, 

but the agencies, as a group, have countered 

in paid ads in Hollywood papers that 

they are not "automated employment 

agents, operating with punch-card clients 

who are allocated six to one job, a dozen 

to another." The agencies contend it is 

the writers who persist in treating the 

agents as employers, when, in fact, they 

are nothing such, being merely representatives 

hired to perform a service. 

TV ALTERED PICTURE 

What is behind the war of words and 

struggle for power? Television changed 

the picture in Hollywood just as it did in 

entertainment everywhere. For one thing. 

Music Corp. of America evolved from a 

purely talent agency to a producer of film, 

and became a power in the TV world. The 

TV revolution following on the heels of 

divorcement reduced revenues of the film 

companies, forced retrenchments, among 

them the freeing of contract players. 

The talent agents, no less, faced a new 

world. Instead of studios with long-term 

contracts, they had to deal with advertising 

firms, networks, commercial sponsors and 

sometimes individual stations. In the 

scramble to obtain employment for their 

entertainer clients and other talent, the 

agencies found that an acting star, a director, 

a writer was not as marketable a 

piece of property when offered alone as 

when part of a whole story or series deal 

that included script, writer, director, 

actors, etc. 

The talent agent sees nothing unethical 

in collecting 10 per cent for the 

package on top of the fee he collects from 

the individual clients, and admits a conflict 

of interest only when he, the agent, 

owns the package. 

The package deal, once its success became 

assured in television, was extended to 

theatrical films. Aiding the switch, was 

the federal income tax which made it both 

necessary and profitable for high-priced 

talent to set up their own corporations by 

which they could escape the confiscatory 

higher-bracket rates. As a free agent employed 

only by a company which is selfcontrolled, 

a top-name actor, writer or 

director naturally shops for the best deal, 

and this, most often, is the package 

proposition. 

Going back to the writers, they want a 

W-2 

new arrangement with the agencies to 

eliminate or lighten the 10 per cent takeoff 

on residual pay. The agents are upset; 

they feel a natural reluctance against letting 

go of any part of the profit-making 

activity, but there's a hint of Department 

of Justice interest and that's not comforting. 

The other struggle involves the producers 

who see the three big networks 

gaining tighter control of production and 

programming. "Is network television a 

monopoly in restraint of trade, a violation 

of the Sherman antitrust act?" the producers 

ask, and talk of greater FCC regulation 

and new regulatory legislation. 

On one side are the package-producers, 

on the other the network managements. 

Producers see a vigorous increase in production 

of low-budget features for both the 

television and theatrical release—if the 

tight network controls are broken. 

Head of Studio Hamburg 

Visits N.Y., Hollywood 

NEW YORK—Gyula Trebitsch, chairman 

of the board of the film and television 

center of West Germany, Studio 

Hambm-g, returned to his native country 

late in October, after a three-week visit to 

New York and Hollywood to renew his 

contacts and associations with U.S. motion 

picture and TV executives, including Screen 

Gems, Studio Hamburg's partner in several 

projects. Tiebitsch, who was last in the 

U.S. in 1957, was accompanied by his sales 

manager. Dr. Eckart Haas. 

Trebitsch established one of the first 

post-war film companies in Germany in 

1946, his experience having been in the 

Hungarian film industry for which he 

made ten films in Budapest before World 

War II. 

Starting with "Archie Nora," Trebitsch 

made 75 features in Germany 

through 1963, including "The Devil's General." 

and "The Captain Prom Koepenick," 

both distributed in the U.S. Studio Hamburg 

now has 12 sound stages for the production 

of theatrical, TV, documentary 

and advertising films. 

Following his Hollywood visit, during 

which he met with Edward Muhl, Universal 

vice-president in charge of production, 

Trebitsch visited Canada before returning 

home. 

Army Reserve on Screen 

HOLX.YWOOD — Jack Warner jr. has 

moved to the Goldwyn lot to shoot a film 

commissioned by the office of the Chief, 

U.S. Army Reserve. Maj. Harry S. Fi-enklin 

scripted the film to encourage interest 

Among the notables to ap- 

in the Reserve. 

pear in the film are David Sarnoff, RCA 

president, and former ambassador Henry 

Cabot Lodge. 

Chore lor Stirling Silliphant 

HOLLYWOOD—Stirling Silliphant has 

been signed by MGM to write and develop 

a story, "The Willow Plate," for his Athene 

Productions. 

Sidney Lumet directed Columbia's "Fail 

Safe" from Walter Bernstein's screenplay 

for Columbia Pictures. 

Baseball Star Given 

Top Role in 'An Angeli 

HOLLYWOOD—Jim Piersall, star out 

fielder for the Los Angeles Angels, ha 

been signed to star in John T. Kelley' 

original comedy screenplay "You're ai 

Angel." Piersall, who was previously hire(^ 

to work as technical adviser on the picture 

left for Palm Desert to take part in th 

Baseball Players annual golf tournamenii 

The J. Arthur Rank Co. is negotiatin 

with David Niven to star in "Passport t: 

Oblivion." from a story by James Leaser 

Wolf Mankowitz has completed the screen 

play. Niven, committed to star with Sophi 

Loren and Paul Newman in MGM's "Lad' 

L," is asking that studio to postpone th 

start of that picture, so that he can accef 

the "Passport" offer. 

* * * 

Milton Sperling, Philip Yordan an 

Sidney Harmon report their two forth 

coming productions, "Battle of the Bulge 

for Warner Bros, release and a film vei 

sion of Aldous Huxley's "Brave Ne 

World," will be made under the reactivate 

United States Productions, which Sperlin 

used several years ago at Warners. Bot 

films will be made in 1965. 

* * * 

Producer-director Prank Schaffner, cut 

rently directing Universal's "The Wt 

Lord." has formed Gilchrist Production 

with the first project to be "The Whist^ 

Blows for Victor." dramatic 

: 

story of 

Communist-backed 1948 Canadian do( 

strike which attempted to hinder the Ma 

shall Plan. Schaffner is negotiating wit 

Kirk Douglas and Anne Bancroft for tl: 

leads in the film. 

« » * 

Bryan Forbes has been offered the wri 

i 

er-director post on the film version 

"Oliver" by producer James Woolf, wb 

has scheduled the Lionel Bart musical fi 

filming under his Romulus Productioi 

banner. The picture will be made in Eni 

land as an Eady Plan film. Forbes h; 

added John Mills to the cast of "King Rat 

which he is directing from his own screet 

play for Columbia. 

* * * 

Producer Ivan Tors wUl have Andre 

Marton directing his forthcoming featui; 

"Around the World Under the Sea," ro: 

ing at MGM and various worldwide loc 

tions, starting in January. 

, 

« * * , 

Marc Daniels and Ellis Marcus, broth' 

directing-writing team, have formed Da 

Marc Productions. The initial project f 

feature filming is Morton Cooper's comei 

novel, "No Angel." The screenplay is b 

ing adapted by Marcus with Daniels 

direct. 

Likes to 

See New Faces 

HOLLYWOOD—Director Robert Spa. 

who recently megged "A Swingin' Suimer," 

Carell-NTC production at Lake A- 

rowhead with a cast headed by Jan:; 

Stacy. William Wellman jr., Martin We, 

Alan Jones, Quinn O'Hara and RaqU 

Welch, believes that independent prodv 

ers hiring of new film faces for low-budft 

pictures is having a most satisfactory i- 

feet on bringing about more work ;'" 

established directors and crew membe- 

BOXOFFICE :: November 2, U'

I 

HOLLYWOOD—Techniques 

i 

Observing 

j 

and 

Mad World' Year Old 

j^t Pacific Cinerama 

LOS ANGELES—A double-birthday cele- 

|pi-ation. marking tlie first year's run of 

It's a Mad. Mad. Mad. Mad 'World" and 

he first year's operation of Pacific's 

,,'inerama Theatre, is scheduled for the 

^-eek of November 5-14. Festivities will 

e launched at the theatre on Thursday 

morning t5i. with Pacific Theatres' 

resident 'William R. Porman and proucer 

Stanley Kramer hosting a chamiagne 

breakfast for councilman James 

;rown of Hollywood, supervisor Ernest D. 

)ebs and the Los Angeles and Hollywood 

press. 

Four members of the film's cast, Dorothy 

Provine. Edie Adams, Milton Berle 

jnd Phil Silvers, will cut a giant birthday 

ake, then offer a toast in champagne 

p the continued record-breaking success 

'f Pacific's Cinerama Theatre and "It's 

Mad, Mad, Mad, Mad World." Shortly 

jfter the actual anniversary date, the oneaillionth 

customer will enter the showiouse. 

The patron's identity will be anfounced 

the following week, accompanied 

'y an invitation to participate in a spelial 

celebration with members of the 

ilm's 

cast. 

Academy to Aid Teachers 

Dn Educational Television 

which en- 

'ance the effectiveness of television apiearances 

will be explored in an instruc- 

Jonal series to be inaugurated soon as a 

Ipecial educational project of the Academy 

if Television Arts and Sciences, president 

iOhn Guedel has announced. The sessions 

rill be tailored to meet the specific needs 

|f public and high school teachers who ex- 

[ect to appear before the cameras of 

:CET. Channel 28. Los Angeles' educaiona! 

outlet which only recently made 

;s debut. 

As chairman of the project, actress Lou 

Sryne will coordinate the activities of six 

loluntary groups, each concerned with a 

eparate phase of instruction, from script 

'reparation to actual on-camera perfonnnce. 

TV Academy committees participat- 

'ig in the instruction include Nina Poch, 

Joyd Bridges, Tony Franciosa. Warren 

[tevens, Eddie Albert, Edmond O'Brien, 

Itoward Duff and Lillian Bronson, for 

lerformers : Serge Krizman of the Goldwyn 

itudio, art director; Jack Barron, makeup; 

j'armen Dirigo, hairdresser; Jon Gregory, 

jirector; Leonard Freeman, Ivan Goff, 

|lverett Greenbaum. Artie Julian. Hal Kan- 

\iT. Dick McDonagh, Stirling Silliphant. 

'.od Serling. Burt Sims and Ray Singer, 

pript writing. Also assisting is Mrs. Ethel 

!tooth. former teacher and producer of 

romens daytime TV shows, 

that the TV Academy has 

jine branches throughout the United 

I'tates. Guedel voiced the hope that the 

(rogram here will be duplicated in other 

larts of the country. He indicated that 

lotes made at the instructional sessions. 

Is well as a training manual now in prep- 

'ration, will be made available to schools 

iJquesting these materials. 

John O'Rourke has been promoted to 

j 

|.ie post of director of exploitation for Emlassy 

Pictures. 

Independence of William S. Hart 

Cost Him a Career in 

LOS ANGELES—La Loma de 

Los Vientos 

iHill of the 

I 

Winds is a large mansion 

poised on a hill overlooking Santa Clarita 

Valley and Newhall. a mansion that is still 

filled with the presence of a man whose 

film career was crammed with the stuff 

from which legends are born. 

La Loma de Los Vientos is the romantic 

name William S. Hart bestowed on his 

home which is now filled with movie mementoes 

of the late silent film star, as well 

as relics of the Old West he knew so well 

and depicted so faithfully in his movies, 

writes Bill Stephens in the Altadenan- 

Pasadenan. 

MADE PUBLIC HIS HEIRS 

Hart willed his home and Horseshoe 

Ranch to the people of Los Angeles County 

as a park before he died in 1946. Characteristic 

of the actor was a remark he 

made before his passing, "While I was 

making pictures, the people gave me their 

nickels, dimes and quarters. When I am 

gone, I want them to have my home." Warren 

M. Dorn. chairman of the board of 

supervisors, describes William S. Hart 

Park as "a monument to Hart, the early 

movie industry and the West." The park is 

maintained by the county parks and recreation 

department. 

Aside from its purely historical interest, 

the park's rolling grounds, sweeping vistas, 

and other features provide a family searching 

for weekend diversions with a neat 

recreation package. The 233'2-acre County 

park has picnic facilities, a corral enclosing 

farm and wild animals, a cemetery 

for Hart's dogs and horses, a bunkhouse, 

trails, a barn and other points of interest. 

Visitors may hike or be ferried up by 

bus to Hart's mansion, located approximately 

one mile from the picnic area, at 

Newhall avenue and San Fernando road. 

Newhall. The late star's home, considered 

one of the finest examples of Spanish- 

Mexican architecture, contains oil paintings 

and other artwork by Charles M. 

Russell, considered the greatest American 

artist produced by the West. His works 

pictorialize Indian and pioneer conflicts, 

buffalo hunts, and other subjects which a 

reviewer has said, "preserve for us as accurately 

as possible, the essence of an era 

that has vanished." 

MOVIE PROPS COLLECTION 

Also stored or displayed in the home are 

movie props: Hart's gun collection, which 

includes Indian hunting rifles and a sixshooter 

attributed to Billy the Kid; a 

hunting axe inscribed "Carson 1861" iKit 

Carson i; furniture. Hart's library, sculpture, 

Sioux war gear, and art treasures. 

Hart's colorful personality is reflected 

everywhere on the Horseshoe Ranch and 

in La Loma de Los Vientos. 

His boyhood was spent in the west, where 

he learned to speak Sioux from Indian 

Talkies 

friends and met the frontier personalities 

he was later to portray on the screen with 

a realism and accuracy never equalled before 

or since. 

In the middle of a successful stage career, 

in which he created the role of Messala 

in "Ben Hur the title role of 

" 

"The Virginian." Hart recognized the potential 

of the infant motion picture industry. 

In 1913. he arrived in Hollywood to attempt 

breaking into western films. At the 

time, westerns were totally untrue to life 

and poor financial risks. After a year's 

effort. Hart failed to find a backer for a 

feature-length film or a promise of a contract, 

but did manage to complete two onereelers. 

Discouraged by his failure to accomplish 

more. Hart returned to New 

York. A telegram was waiting for him on 

his arrival, with an offer of a contract and 

the future in movies that saw him become 

Hollywood's highest paid perfonner in 

1915. 

His two short-one-reelers, reluctantly 

released by the backers, proved instant successes—giving 

a Hollywood touch to the 

nevertheless true beginning of Hart's fantastic 

career. 

His name may be dulled by time, and 

perhaps there are few around today who 

idolized the western star four decades ago, 

but William S. Hart was the Gary Cooper, 

John Wayne and Tom Mix of his time. 

Hart's last movie. "Tumbleweeds," was 

completed in 1926. With the advent of 

regulating scripts and production by public 

relations men. Hart's independence as 

a producer, and his insistence on it, lost 

him his battle to remain in films. 

"Tumbleweeds" played in 11.033 of the 

nation's 14.000 theatres, but lost money 

when the industry closed the doors to 

first-ran theatres to the star's movie. 

In 1931. Hart, equipped with an excellent 

stage voice, recorded a prologue to a projected 

re-release of "Tumbleweeds," which 

might have brought him back into movies, 

bigger and more popular than ever. 

Legal complications blocked the release, 

and Hart's voice was— like the man—to 

remain silent in that era of silent films 

which he helped shape. 

Jim Velde Heads Sales 

Meeting of UA at LA 

LOS ANGELES—United Artists' releases 

for the remainder of this year and for the 

early months of 1965 were spotlighted by 

James R. Velde. UA vice-president, presiding 

at a top echelon sales meeting October 

27 attended by home office sales executive 

and company branch managers. 

Present were Ralph Clark. San Francisco: 

Jack Partin. Seattle; Harry Goldman. 

Chicago: Leonard Hamilton. Portland, and 

Richard Carnegie, Los Angeles. The UA 

spokesman was assisted by Al Fitter, assistant 

general sales manager, and Carl 

Ol.son, western division manager, who accompanied 

him from New York. 

On the preceding day i26i Velde. Fitter 

and Olson conducted a similar sales meeting 

in Denver. This session was attended by 

branch managers John Dobson, Denver: 

John Dugan. Des Moines: Robert Malone, 

Minneapolis, and W. W. McKendrick, Salt 

Lake City. 

Embassy Pictures' "A House Is Not a 

Home" stars Shelley Winters, Robert Taylor 

and Cesar Romero. 

lOXOFFICE November 2, 1964 W-3

— 

— 

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— 

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another 

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, 

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- 

Tate Is the Hunter 250 Bow Leads 

Week of Big San Francisco Grosses 

SAN FRANCISCO— "Fate Is the Hunter" 

opened with 250 per cent at the Fox-Warfield, 

taking first place among new films 

in a week marked by strong grosses for 

several second week pictures. "Fail Safe," 

"That Man From Rio" and "Mary Poppins" 

were grouped in the high 270 bracket, while 

' 

"Where Love Has Gone, secondweek 

holdover, scored 225. The highest 

gross percentage in town, however, was 

the 380 for the 46th week of "It's a Mad, 

Mad, Mad, Mad World" at the Orpheum. 


Alexondria Where Love Hos Gone {Para), 

2nd wk 225 

Cloy Lilith (Col). 2nd wk 100 

Fox-Warfield— Fotc Is the Hunter (20th-Fox) ...250 

Golden Gote The Lively Set (Univ) 90 

Lorkin Daniella by Night (Audubon), 3rd wk. ..100 

Metro That Man From Rio (Lopert), 2nd wk. . .275 

Music Hall Los Torontos (Sigma III), 8th wk. ..100 

Orpheum It's o Mod, Mad, Mad, Mod World 

(UA-Cineramal, 46th wk 380 

Poromount Of Human Bondage (MGM) 175 

Presidio— Nothing But the Best (Royal), 4th wk. ..100 

Royal The Night ot the Iguana (MGM), rerun .. 1 40 

Stoge Door Lilith (Col), 2nd wk 100 

St. Francis Mary Poppins (BV), 2nd wk 275 

United Artists— Fail Safe (Col), 2nd wk 270 

Vogue The Cool World (Cinema), 5th wk 200 

That Man From Rio' 200 

At Los Angeles Fine Arts 

LOS ANGELES—The first-run situations 

continued bright with newcomers, "That 

Man Fi'om Rio" opening at 200 per cent 

and "Girl With Green Eyes," another foreign 

picture at 155. In its 15th stanza, "A 

Shot in the Dark" continued to draw patronage 

for a strong 190 and "Topkapi," 

in its second frame upheld its wow opening 

with a 250. 

Baldwin, Four Star, Ins, Orpheum The Night 

of the Iguana (MGM) 1 25 

Beverly Lilith (Col), 2nd wk 1 80 

Beverly Canon, Music Hall Girl With Green Eyes 

(Lopert) 155 

Chinese Mary Poppins (BV), 9th wk 

Cinerama It's a Mod, Mad, Mad, Mad World 

300 

(UA-Cineroma), 51st wk 210 

Crest The Living Desert (BV), reissue 105 

El Rey A House Is Not a Home (Para), moveover 75 

Fine Arts That Man From Rio (Lopert) 200 

Hillstrect The Hustler (20th-Fox), reissue 65 

Hollywood, State Village, Wiltern Send Me 

No Flowers (Univ), 2nd wk 1 05 

Hollywood Paramount The Outrage (MGM), 

2nd wk 140 

Lido The World of Henry Orient (UA); The 

Pink Panther (UA), reruns 85 

Loyola, Pix, Warrens Invitation to a Gunfighter 

(UA) 150 

Pontages Cleopatra (20th-Fox), 71st wk 100 

Vogue A Shot in the Dark (UA), 1 5th wk 190 

Warner's Beverly—Where Love Has Gone (Paro), 

3rd wk 85 

Warner's Hollywood How the West Was Won 

(MGM-Cineroma), 88th wk 160 

Wilshire—Topkapi (UA), 2nd wk 250 

'Mary Poppins' 300 Opener 

At Denver Aladdin "Theatre 

DENVER—This waa the week Denver 

ites had their first opportunity to see 

"Mary Poppins" and the result was a tremendous 

300 gross percentage at the Aladdin. 

Another Denver 300 went to "How the 

West Was Won," in its 86th week at the 

Cooper Theatre. Next high, after this pair 

of three-times-average features, was 

"Topkapi," 200 in its second week at the 

Crest and Towne theatres. The Paramount 

did very well with "Invitation to a Gunfighter," 

which was off to a 160 per cent 

start. 

Aladdin Mary Poppins (BV) 300 

Centre— Kisses for My President (WB), 2nd wk. ..100 

Cooper—How the West Was Won (MGM- 

Cineroma), 86th wk 300 

Crest, Towne Topkapi (UA), 2nd wk 200 

Denham The Unsinkabie Molly Brown (MGM), 

20th wk 170 

Denver So Dear to My Heart (BV), 2nd wk 110 

Esquire Jungle Cat (BV), reissue 140 

International 70 Lilith (Col); Doctor in Distress 

(Governor) 1 30 

Paramount Invitation to a Gunfighter (UA) ....160 

Vogue Los Tarantos (Sigma 111) 100 

New Annandale Theatre 

Was $750,000 Project 

From Eastern Edition 

ANNANDALE, VA. — Built at a cost of 

over $750,000, the recently opened Annandale 

Theatre, 7309 Little River Turnpike, 

is the first commercial building in 

the area to be built of precast cement. 

Dwight G. Chase, architect, combined the 

old and new in designing the theatre and 

the great ceiling height in the auditorium 

is reminiscent of the oldtime theatres. 

The Annandale, the latest addition to the 

Town Theatre Group, was built by the Bell 

Realty and Construction Co. of Alexandria. 

Interior decoration is by Sydell Sandy, 

Alexandria. 

Year-around climate control is provided 

by a 90-ton air conditioning and heating 

system. The huge wall-to-wall screen can 

be viewed unobstructed from any of the 

1,000 seats, which are installed on a sloping 

floor. 

Bill Thedford Prepares 

ij 

For FWC December Push 

LOS ANGELES—William H. Thedford, 

Pacific Coast division manager for National 

General Corp., is conducting a series 

of meetings with theatre managers 

and district managers of Fox West Coast 

Theatres and Evergreen Theatres, extending 

through November 17. The sessions 

will serve to salute District Managers 

Week, slated for December 16-22. 

The first meeting was held October 27 

with the Louis Tavolara district in Fresno, 

followed by a session the next day with 

the John Klee district in San Francisco. 

Additional meetings on Thedford's schedule 

include the Bob Smith district in 

Beverly Hills, November 3; Harold Wyatt 

district in Long Beach, November 4; Bob 

Weeks district in Inglewood, November 6; 

Ernest Sturm district in San Diego, November 

10, and concluding November n 

with the Oscar Nyberg district in Portland, 

Ore. 

Theatre Circuits Resign 

Hollywood 'C Over Pay TV 

LOS ANGELES— Stanley 

Warner Theatres 

and United Artists Theatres resigned 

from the Hollywood Chamber of Commerce 

following action by the chamber's board 

of directors recommending a "no" vote 

on proposition 15 in Tuesday's election 

The proposition would bar pay TV in California 

under state franchise. 

Ralph Bellamy, vice-president of the 

Pair Trial for Pay T'V Council, a group 

composed of entertainment unions and 

guilds, said the action of the theatre circuits 

"finally exposes the theatre chain 

operators as being the masterminds behind 

the ill-advised proposition 15." 

Wanger and Peck Acquire 

Rights to SHAPE Story 

NEW YORK— Walter Wanger in as-' 

sociation with Gregory Peck has acquirec 

motion picture rights to Burke Wilkinson'; 

"Night of the Short Knives" and will make 

it for MGM release, according to Robert 

H. O'Brien, MGM president. It will be shot 

in England and Prance with an important 

cast and director. 

The novel is in its second printing. It 

deals with international intrigue sei 

against a portrayal in depth of SHAPI 

headquarters in Paris. Wanger will meel 

soon with SHAPE and NATO official.' 

there. The author was SHAPE public information 

officer for four years. 

This will be the second of two films thai 

Wanger will do for MGM. It has been announced 

that he will produce "The Rectoi 

of Justin," a novel by Louis Auchincloss 

Joseph E. Levine has completed negotiations 

with Mike Nichols and Lawrencf 

Turman for "The Graduate," best-sellint 

novel by Charles Webb. 

JionnôMc 


Large Cor« 


mearts 

MAXIMUM LIGHT 

Even// Distributed 

in California—B. F. Shearer Company, Los Angeles- -Republic 3-1145 

6. F. Shearer Company, San Franciscotn 

Washington— B. F. Shearer Company, Seattle—MAin 3-8247 

-Underhill 1-1816 

in Oregon— B, F. Shearer Company, Portland—Capitol 8-7543 

in Colorado—Denver Shipping & Inspection Bureau, Denver—Acomo 2-5614 

W-4 BOXOFFICE November 2, 196'

I 

ANY WAY YOU MEASURE IT 

U I 

II 

EOXOFFICE IS FIRST AND FOREMOST 

—read and relied on by more theatremen than any other film trade journal in the world!

. . . Jerry 

. . And 

. . Herb 

. . 

2) 

. . Radio 

I 

' 

Exhibitors 

Meet Henry N. Ehrlich 

for the Fox Intermountain Division, wa.s 

Dick Cone, manager of the "Village Theatre. 

Claremont. art film flagship . . . 

The 99th edition of the Academy Players 

Directory, considered the prime reference 

book on casting directors and others in the 

film industry, is being distributed by the 

Academy of Motion Picture Arts and Sciences. 

Information about obtaining copies 

of the two-volume directory, published 

three times yearly, is available from the 

Players Directory office, 9038 Melrose Ave., 

Hollywood.

I 

The 

I 

. . The 

. . Mr. 

. . 

Delegates to the International 

picture . . . 

Film Festival were invited as special guests 

:to showings over the weekend of Jean 

Genete's "Un Chant DAmour" at the 

KPFA studio . . . The Women of Variety 

will hold their next luncheon meeting November 

10 . Blind Babies Bargain 

Bazaar, staffed by a small group of Variety 

women, is always in need of merchandise 

suitable for resale. Please remember, and 

thank you ... A gentle reminder—it's 

time to order your Christmas cards from 

the film colony girls. 

1940 Photo Spotlights 

Hanford Manager Shift 

HANFORD. CALIF.—Jack Thorson, San 

Mateo theatre manager, has been named 

new manager of the Hanford Theatre by 

DENVER 

H 1 Sorenson, who operated the Avon at 

Moorecroft. Wyo., until Its closing 

several months ago, is now managing the 

Big Horn Theatre at GreybuU. Wyo. . 

Ex-Denverite Jules Needelman, now dis- 

Ed, 

trict manager for Embassy Pictures, was in 

town calling on the accounts . and 

Mrs. Clarence Batter of Batter Booking 

Service stopped at Gallup, N.M. to visit the 

crew filming "Hallelujah Trail" 

.son of Marie Zorn, Hippodrome 

. . . 

Theatre, 

Julesburg, is quarterbacking his high 

school football team toward state championship. 

The Rocky Mountain Motion Picture 

Ass'n has set the date for its annual "Boys 

Nite Out" party. It will be held at the nationally 

famous Tropics Theatre restaurant 

December 8. Festivities start with cocktails 

include a com- 

at 5:30, and the tickets will 

plete steak dinner cooked to your order 

prior to the live entertainment, which is 

being arranged by Warren St. Thomas, opperator 

of the Tropics. Tickets are limited 

and there is a reservation deadline. Contact 

Fred Knill, 2145 Broadway, phone 

825-2263, and do it NOW to avoid being 

shut out. 

On the Row were Wanda McCarthy, Lincoln 

at Limon: Frank Aydelotte, Aggie in 

Fort Collins; Boyd Scott, Allen Theatres. 

Parmington. N.M.; Howard Campbell, 

Westland Theatres, Colorado Springs; 

George McCormick, Skyline at Canon City; 

Mitchell Kelloff, Uptown at Pueblo; R. L. 

Stanger, Evans Drive-In at Denver, and 

Wilbur Williams, Flatirons Theatre, Boulder. 

Hal Honore, right, district manager 

for West Side Valley Theatres, and 

Jack Thorson, who recently became 

manager of the Hanford Theatre. 

Hal Honore, district manager of West 

jSide Valley Theatres, the circuit that 

joperates the Visalia and Grand in Visalia 

as well as the Handword show house. Thorjson's 

appointment marks a professional 

.reunion—he and Honore were former asjsociates 

when they managed the Fox West 

Coast theatres in Redwood City just before 

World War n. During this period. 

Honore recalled, he and Thorson made 

jseveral trips to Hollywood and Culver City 

|each year to meet the various stars and 

(to gather production information firsthand. 

Thorson and Honore obtained fine publici- 

;ty when the Hanford Sentinel, reporting 

iThorson's new position, highlighted its account 

with a photograph of the two men 

]as they appeared in 1940, visiting with 

actress Maureen O'Sullivan on the set of 

ithe MGM film, "Pride and Prejudice." The 

'two showmen had dug up the 24-year-old 

[picture from their files. 

Resort Hotel Film House 

Victim of Morning Fire 

From New England Edition 

POLAND SPRING, ME.—The Poland 

Spring Hotel playhouse, which included 

a complete motion picture theatre about 

the size of the Empire Theatre in Lewiston, 

}was destroyed by a fire recently. 

big playhouse had not been used 

much for the past two or three years, but 

a large number of theatre chairs were 

(Stored there and were lost in the blaze. 

First-Run Films Becoming Favorite 

Entertainment for Air Passengers 

CHICAGO — "Airline executives are now 

paying very close attention to entertainment 

trade journals, as well as after-burners 

and jet routings," the Chicago Sun- 

Times said in a recent Monday business 

news section. 

"Three major airlines are showing motion 

pictures on Chicago-Los Angeles nonstop 

jet flights," the article continued, 

"and the rest of the industry is taking a 

long, hard look at the progress of in-flight 

entertainment. Ti-ans World Airlines initiated 

the trend toward show biz movies 

on its New York-London flights. 

"Since then, TWA has been joined by 

American Airlines and last week, by Continental 

Airlines." 

The Sun-Times article continues in full: 

"In-flight entertainment will generate 

greater passenger revenue for the entire 

airline industry," Robert P. Six, Continental 

president, said during a press conference 

following the inaugural of their Golden 

Marquee Theatre last week. 

Passenger sales figures seem to support 

Six's predictions. A spokesman for American 

told the Sun-Times that they rushed 

into in-flight entertainment when it became 

clear that TWA was enjoying greater 

sales, thanks to its entertainment program. 

Continental's Six agreed that competition 

forced them into presenting motion 

pictui'es. 

American is spending $4,000,000 for the 

first year of operating its Sony videotape 

method of closed-circuit television, but next 

year the cost will be cut in half. Continental 

also uses videotape, in a system produced 

by Ampex at a cost of approximately 

$45,000 per plane. 

TWA employs a modified movie projector 

and screen placed in the aisle, supplied 

by Inflight Motion Pictures. Inc. At present. 

TWA is the only line providing color 

films, but C. Gus Grant, vice-president of 

Ampex. said plans are to convert the present 

monitors in Continental's jets to be 

able to receive color, "sometime in spring 

or summer." 

United Air Lines appears to be on the 

verge of competing with its form of inflight 

entertainment—perhaps stalling for 

an economical means of presenting a color 

videotape system to the public. 

"We have been looking at in-flight entertainment 

for about a year, and are 

closely investigating various methods," said 

a United spokesman. 

Pan American World Airways has had a 

test plane operating since July, currently 

flying between Chicago, London and 

Frank:furt, and expects to reach a final 

decision on in-flight entertainment sometime 

next month. Pan Am's system is a 

combination of Sony video equipment and 

United Data Control audio. 

Pan Am is showing a movie on its test 

flights, plus ten audio channels featuring 

sound for movie, news programs, popular, 

semi-classical, and classical music, a comedy 

and a children's show. 

Braniff, Eastern, and Northwest Orient 

Air Lines have all announced that they are 

checking in to this new form of travel inducement. 

In-Flight entertainment is no longer 

just a competitive gimmick; it has become 

a profitable venture. Cost of the closed 

circuit videotape systems employed by Continental 

and American, and the 35mm projection 

method used by TWA. is overcome 

by tax savings and increased revenue, according 

to Six. 

In the first seven months of 1964. all 

major airlines enjoyed increased traffic but 

TWA's gains were U per cent above American 

and 18 per cent over United. On trans- 

Atlantic flights, TWA increased 32.5 per 

cent, compared to Pan Am's 24.4 per cent 

rise. 

A Film on Mike Todd 

HOLLYWOOD — A one-houi" special 

tentatively titled "Around the World of 

" 

Mike Todd is being developed by Screen 

Gems executive producer Herb Sussan for 

next season. The deal was made with the 

estate of Todd. The special will span the 

career of the late showman. Sussan Is assembling 

the material, working with Mike 

Todd jr. and Saul Swimmer on the 

spectacular. 

BOXOFFICE November 2, 1964 W.7

— 

Investment Opportunity 

The plant your company builds in 1984 will be designed 

by this youngster. 

But long years of training must come first. 

Years of 

patience, love and planning. Years of peace and freedom. 

For in any but a free and stable society, how can 

young people develop into the responsible, productive 

citizens our country needs? 

You have an investment in this boy. 

To protect this investment, you can join with other 

leading American businessmen to promote the Treasury's 

Payroll Savings Plan for United States Savings 

Bonds. The Treasury Department's Plan works for 

stability in our economy . . . strength in the defenses of 

our liberties . . . prudence and industry in our thinking. 

When you bring the Payroll Savings Plan into your 

plant when you encourage your employees to enroll— 

you are investing in all the children who dream of someday 

working in steel and stone and space to make our land 

more beautiful and more productive. You are investing 

in the builders of our tomorrow, in America's future. 

In freedom itself. 

Don't pass this investment opportunity by. Call your 

State Savings Bonds Director. 

Or write today directly to the Treasury Department, 

United States Savings Bonds Division, Washington, 

D.C., 20226. 

%c„«

I 

Hepburn 

I 

I 

Poppins" 

I 

week 

' 

with 

, 

group 

I 

' 

Loop— 

I Red 

1 Michoel 

: Palace— 

' 

Roosevelt— 

I 

I 

I 

j 

doubled 

I 

week 

I 

"Invitation 

' 

the 

• per 

I 

cent 

' Plaza. 

' 

mostly 

' 

Capri—Topkapi 

I 

I Paromount— 

I 

4th 

i 

Augment 

I 

j 

I 

I 

Bondage" 

j 

I 

(UA-Cineroma), 

— 

Psyche 

Sigma 

/Fair Lady' Sellout 

First Chicago Week 

CHICAGO— 'My Fair Lady" had its 

gala 

midwest premiere Friday, October 23, at 

the RKO Palace for the benefit of the 

Presbyterian St. Lukes Hospital and the 

first night sellout set the grossing pace for 

a first week of 350 per cent. The premiere 

performance was followed by a champagne 

supper in the grand ballroom of the Bismark 

Hotel. Guests of honor were Audrey 

and Rex Harrison, stars of "My 

Fair Lady"; Jack L. Warner, president of 

Warner Bros, and producer of the film; 

George Cukor, director, and production 

designer Cecil Beaton. The opening was 

available to TV viewers in the Chicago 

area in a live program from the Palace, 

with Arthur Godfrey as host. 

Elsewhere, "That Man From Rio" opened 

I 

at the Cinestage with 200 per cent, the 

neighboring Michael Todd had a very good 

second week w-ith "Topkapi" and "Mary 

had an exceptionally profitable 

at the State Lake. The McVickers 

brought back "The Best of Cinerama," 

good attendance assured by many 

reservations. 


[Chicago—Where Love Has Gone (Para), 3rd wk. 125 

Cinema—One Potato, Two Pototo (Cinema V) ....140 

j 

' 

Cinestage— That Man From Rio (Lopert) 200 

Esquire— Los Torantos ( III) 145 

Black Sabbath (AlP); Masque of the 

Death (AlP), reruns 150 

McVickers—The Best of Cinerama (Cinerama), rerun 145 

, 

Todd— Topkapi (UA), 2nd wk 275 

'Oriental—The Secret Invasion (UA), 2nd wk 125 

My Foir Lady (WB) 350 

Playboy—Nothing But the Best (Royol), 3rd wk. 150 

Lilith (Col) 135 

State Lake—Mary Poppins (BV), 2nd wk 300 

Town Dimko (Artkino), 2nd wk 1 45 

.United Artists— I'd Rather Be Rich (UA) 165 

I Woods— Fate Is the Hunter (20th-Fox), 2nd wk. 155 

"Man 

j 

From Rio' Doubles 

[Average of KC Empire 

KANSAS CITY—"That Man From Rio" 

average business in its opening 

' 

at the Kimo, where "Tom Jones had 

just finished a record-breaking 35 weeks. 

I 

to a Gunfighter" opened at 

Uptow'n and Electric theatres with 50 

cent above average. "Yesterday, Today 

and Tomorrow" also scored 50 per 

above par in its third week at the 

The rest of the attractions were 

average or under par. 

(UA), 2nd wk 100 

Crest, Riverside, 

Englewood—The 

Shownee, 

Secret 

Fairway, 

Invasion (UA); 

Avenue, 

I 

assorted 

{ 

cofeatures 85 

Embossy One—Murder Ahoy (MGM), 2nd wk IOC 

Empire— It's o Mod, Mod, Mad, Mod World 

f 

[ 

(UA-Cinerama), 45th wk 

1 

Kimo—That Mon From Rio (Lopert) 

Kisses for My President (WB), 

100 

200 

2nd wk 

, 

I 

I 

Plozo— Yesterday, Today 

59 (Col) 

and 

90 

I (Embassy), 3rd wk 

Tomorrow 

I Rockhill—The Organizer (Confl) 75 

Roxy—A House Is Not o Home (Embassy), 

I 

wk 100 

(Uptown, Electric— Invitation to a Gunfighter (UA) 150 

Visiting 

] Teachers, Vacationing Pupils 

Indianapolis Grosses 

I INDIANAPOLIS—Thousands of teachers 

in town for their amiual conventions 

[and pupils on holiday gave first-run the- 

atres here a boost. The reissue of "So Dear 

to My Heart" enjoyed a lively family 

i 

trade and business was brisk for "It's a 

'Mad, Mad, Mad, Mad World." "Of Human 

opened strong and will hold. 

jOrcle—How Dear to My Heort (BV), reissue ..150 

uaiiire— Yesterday, Today and Tomorrow 

(Embossy) 115 

|lnai-na_lf's o Mod, Mod, Mod, Mad World 

20th wk ISC 

Loews—Of Human Bondage (MGM) 175 

[Lyric—The Secret Invosion (UA) 125 

START ANOTHER THEATRE— Stanford Kohlbers. Chicago theatre operator, 

moves the first shovel of earth in construction of a new theatre in 

suburban Lawrencewood. The 800-seat deluxer will be part of the Lawrencewood 

Shopping Center on the Waukegan road at Oakton street. The scheduled completion 

date is in January, depending much on the weather. Left to right are, 

Kohlberg; Robert Krilich, president of Lawrencewood Shopping Center; John 

Loftus, shopping center manager; Patrick Perretti, architect; Margaret Lieski, 

village clerk of Niles, and James Pryde. village manager. 

680 Reupholstered Seats 

Installed at Princeton 

PRINCETON, ILL.—The Apollo Theatre 

recently had a complete changeover of 

seating under the direction of Manager 

Palmer Martin. 

After the old seats were removed, 680 

seats brought to Princeton from the 

Pantheon Theatre in Springfield were installed 

at the Apollo on wider rows than 

the former seats had been. All the seats 

from the Pantheon had been reupholstered, 

backs in orange and the seats in black, and 

the seat frames repainted. Prior to the 

seating installation, the auditorium floor 

was thoroughly cleaned and waxed. 

Kankakee Para. Manager 

George Hitch, 55, Dies 

KANKAKEE, ILL.—George Hitch, 55, 

manager of the Paramount Theatre, died 

in Riverside Hospital after an auto accident 

which occurred while he and his wife 

were driving on North Schuyler avenue. 

Hitch, who was at the wheel, apparently 

suffered a heart attack, losing control of 

the car, which jumped a curb and struck 

a tree. 

Mrs. Hitch suffered minor cuts, but was 

released from the hospital after treatment. 

Closes Bushnell Pirtle 

BUSHNELL, ILL.—The Rialto Theatre 

has been closed by the Pirtle circuit. However. 

Warren Pirtle advised Boxoffice 

that the theatre soon may be reopened 

under new management. 

THEWTRE EQUIPMENT 

442 N. ILLINOIS ST., INDIANArOLIS, IND. 

"Everything for the Theatre" 

INDIANAPOLIS 

H good turnout is expected for the Theatre 

Owners of Indiana Showmanship 

Workshop November 10 at the Indiana 

State Teachers Ass'n. The w'orkshop is to 

start promptly at 9 a.m.. take a lunch 

break", then continue until 5 p.m. The 

annual TOI board of directors dinner 

meeting is to be held Monday evening ^9). 

Homer J. Kesterson, 68, projectionist 

at the Lyric Theatre, died at his home 

October 20. A World War I veteran, Kesterson 

was a member of Local 194, lATSE. 

Survivors are his wife Wilma: his son 

Kenneth: a daughter, Mrs, Sue Ann Jarbo?, 

and two grandchildren, all of Indianapolis. 

"Lord Jim," a Columbia release, will have 

its world premiere in February at the 

Odeon Leicester Square Theatre in London. 

BOXOFFICE November 2, 1964 C-1

KANSAS CITY 

Terry Pickman, Columbia Pictures executive 

assistant to Rube Finkelstein. vicepresident 

and general 

sales manager, 

was introduced to the 

Kansas City film 

trade at a luncheon 

Tuesda,v. October 27, 

at the Columbia ex- 

\ 

-^^^ JV^H 

change. Hosts were 

j 

V. 

^^^^\Jw'^^ 

^^^^^^ -^^ 

Jerry Pickman 

Ben Marcus, division 

manager; Tom Baldwin, 

branch manager: 

Bill Jeffries, office 

manager; Gene 

Snitz, salesman: Bob 

Krause and Gladys 

Melson. bookers. Among those attending 

were Fred Souttar, Harold Hume, Roy Hill 

and Don Ireland of Fox Midwest; Lloyd 

Morris, Leon Hoofnagle, Emery Duncan 

and Phil Blakey of Commonwealth Theatres: 

Glen W. Dickinson jr., Bill Keeler, 

Joe Neger, Darrel Presnell and John Hale 

of Dickinson Theatres, Stanley and Dick 

Durwood and Charles Kurtzman of Durwood 

Theatres: George Baker, Chris Ellis, 

Louis Sutter. Mary Jane Hartman, Rube 

Finkelstein, Martin Stone, Ben and Jesse 

Shlyen. Several of the girls from Columbia 

were costumed and handed out cigars, Dell 

pocket editions of "Fall Safe" and balloons 

and candy advertising "First Men IN the 

Moon." The get-together was mainly to 

get acquainted with Pickman and help get 

playdates for Columbia's sales drive. 

The Mary Lue Theatre at Marshall closed 

Saturday night, October 24, after serving 

the community for 37 years. J. Leo 

Hayob, who became associated with his 

late uncle, George H. Hayob, following 

World War II, and has continued that association 

with Mrs. George Hayob since 

Hayob's death in 1957, said the Hayob 

family will continue to provide motion picture 

entertainment for this area at the 

Auditorium Theatre. A long lease has been 

taken on the Auditorium, which will undergo 

remodeling. Some of the equipment 

from the Mary Lue will be utilized. A drivein 

bank will occupy the site of the Mary 

Lue. 

Louis Sutter reports that the 63rd Street 

Drive-In will have four new entrances due 

to new highway routes in that area that 

are now in progress. Offices will be moved 

from Filmrow and $150,000 will be spent for 

When Ordering Other Supplies 

Why N«t Order Westinqhouse Lamps? 

kho a Full Line of 

Janitorial Supplies 

SHREVE THEATRE SUPPLY CO. 

217 West 18th St. HA 1-7849 Kansos City, Mo. 

LOOK AT YOUR SCREEN 

(your customers do) Coll us for quototions 

Spotlights—Sales or Rentals 

MISSOURI THEATRE SUPPLY 

ns West 18th Kansas City 8, Mo. 

BA 1-3070 

Emergency phone numbers: 

Bill Allison—Nl 8-7318 Ned Busher—CA 8-4201 

modernization of the drive-ln, expected to 

be completed by May 1. There will be new 

signs, new landscape, a new fence and the 

car capacity increased from 1,376 to 1,400. 

James R. Kibble, 51, manager of Durwood's 

Skylark Drive-In, St. Joseph, died 

Friday, October 23, after a brief Illness. He 

had been with the Durwood organization 

for 14 years, all of them spent in the St. 

Joseph theatre. Kibble is survived by his 

wife Eleanor; two daughters. Caroline of 

the home and Mrs. Duncan Cox of St. 

Joseph; two sons, James R, jr. and Richard 

Lee of the home; his mother, two brothers 

and two grandchildren. 

The Fox Isis Theatre held a mid-America 

premiere Wednesday evening, October 28, 

of "Gone Are the Days," all-Negro cast 

production, for the benefit of Freedom, 

Inc. The Hammer Bros, presentation, 

which stars Ossle Davis. Ruby Dee and 

Godfrey Cambridge, star of Jack Paar's 

television show, is handled in this area by 

John Long of George Regan Film Distributing 

Co. "The Defiant Ones," United Artists 

feature starring Sidney Poltler, and Tony 

Curtis, Is the cofeature on the program 

scheduled for a week's showing. 

Norris Cresswell, executive secretary of 

the United Theatre Owners of the Heart 

of America, proudly announces that the 

UTO was the recipient of a showmanship 

award from the Associated Motion Picture 

Advertisers of New York for "outstanding 

showmanship demonstrated at its 1964 

Show-A-Rama." 

Bill Tuttle, head of the make-up department 

for Metro-Goldwyn-Mayer. who Is on 

a tour of the country to promote "The 

Outrage," arrived in Kansas City Tuesday 

night, October 27, and gave make-up 

demonstrations the next day at the Embassy 

theatres on the Plaza. Tuttle also 

was at Kline's downtown store from 11:30 

to 1 o'clock Thursday to answer questions 

on make-up and cosmetics. 

Out-of-town exhibitors on the Row; From 

Missouri—R. L. "Bob" Adklns, Hlgginsville: 

Harley Fryer, Lamar; Mr. and Mrs. 

C. M. Russell, Stover: Frank Weary jr., 

Henrietta. From Kansas—C. A. Crocker, 

Ulysses . . . A. E. Jarboe of the new Rltz, 

Cameron, informs this publication that the 

possum, which recently walked into his 

theatre, was killed by a car in front of the 

post office, a half block away. 

Reminder: Support the Will Rogers Hospital 

Benefit, scheduled Saturday (7) at 

the Plaza Theatre, starting at 11 p.m. Russell 

Borg, area distributor chairman, urges 

all industryites to attend and help sell 

tickets to this fund-raising event. The program 

will consist of a forthcoming major 

feature release and four vaudeville acts 

from leading night clubs of Kansas City. 

Tickets are $2.50 each. Help make this 

project a success! 

. . . 

Screenings: Metro-Goldwyn-Mayer showed 

"36 Hours" Wednesday night, October 28, 

and "Signpost to Murder" the next night 

at the Dickinson screening room 

Twentieth Century-Fox will sneak preview 

"Goodbye Charlie" at the Fox Uptown 

Theatre Friday (13 1 at 9 p.m. 

Barbara Gilbertson, Columbia Pictures 

ledger clerk, announces her engagement to 

Kenny Blankenship of Vandenboom's Upholstery 

Co. The wedding date will be 

February 20, Miss Gilbertson has been 

with Columbia for a little over a year. 

$500,000 Shop Center 

Theatre in Columbus 

Frnm Mideast Edition 

COLUMBUS—A plush 1,000-seat Cinema 

East first-run theatre is planned fot' 

a three-acre site on East Broad street ir' 

suburban Whitehall opposite the huge, 

Town and Country Shopping Center 

Charles Sugarman, former operator of thf 

World Theatre and drive-ins at Parkersburg, 

W. Va., will operate the new housei 

Pinal approval for construction mus' 

come from Whitehall city council. Public, 

hearing on a proposal to change zoning t(, 

permit construction will be held November 

7. The present Whitehall ordinanct 

forbids construction of Indoor theatres ii 

the suburb. 

j 

Cost of Cinema East is estimated aj 

$500,000. Parking for 300 cars is provided 

Leon Schottenstein, who owns the sitei 

will build the theatre. Leon Sellgson is thu 

architect. Main floor will have 850 seat 

and the balcony 150 seats. 

' 

Cinema East will be equipped to shov' 

all widescreen processes including single! 

lens Cinerama. The new house is the second 

indoor theatre to be built here withli 

a year. Northland Cinema, 979-seat hous| 

in Northland Shopping Center, opened las 

August. 

Food Fair Plcms Theatre 

In N.J. Shopping Center 


PARSIPPANY, N.J.—A 1,200-seat mo 

tion picture theatre will be constructe 

in the J. M. Fields Shopping Plaza o, 

Route 46 at South Beverwyck road, ac 

cording to the Morristown Record, Tb 

Record quoted Norman Cransdorf, couns*' 

and assistant secretary of Food Fair, Inf 

owner and operator of the shopping carter, 

as saying that whether constructlo 

is started on the theatre this fall depenc 

on the weather. If weather Is unfavorabl 

building work will be held up until Marc 

or April. 

The new theatre, equipped with a 6( 

foot screen. Is to be in the center of a 50( 

foot front of 20 stores scheduled for cor 

struction just east of the present Plel( 

building. 

Guild Cites Jack Warner 

As Champion of Glamor 

From Western Edition 

HOLLYWOOD—Jack L, Warner, pres 

dent of Warner Bros., has been nami 

first recipient of the Champion of Glamaward 

by the Hollywood Makeup Artls 

and Hairstylists Guild. The award cit 

Warner for "bringing thousands of talent 

beauties to the screen." Presentation w 

highlight the 12th annual Hollywood D 

Star ball November 21 at the Palladiui 

The theme will be "My Pair Lady." 

On a business trip in Europe, Columtexecutive 

Leo Jaffe, Mike Frankovich a;l 

Stanley Schneider conferred with a nui 

ber of young moviemakers on possiblllti> 

for future production deals. 

C-2 BOXOFFICE November 2, Ul

' 

plub, 

> 

I 

, . 

, . Paul 

ST . 

LOUIS 

Joe Neger Feted by Kansas City Trade 

r ester Kropp of the Wehrenbeig circuit 

. . The 

and his wife Nellie return from a twoweek 

sojourn at Purvis Beach, a fishing 

( 

; .-esort on the Lake of the Ozarks . 

I ;iew leaseholder at the Lemay Theatre in 

I 

. . . 

kouth St. Louis County has adopted a 

)olicy which includes German-language 

;iltns with English titles once a week. The 

;jemay formerly was operated by Ella 

Marty 

. . George Phillips. Realart Pictures, 

. 

spent most of last week calling 

Guy 

on 

Exhibitors in southern Missouri 

jiaskins, Auto-Vue Drive-In. Maiden, Mo., 

las re-entered the hospital for treatments. 

. 

Football Little Leaguers of suburban 

Olivette were given a $250 gift by Variety 

fent 4. Barker David Arthur, Arthur Enjerprises, 

is a regular rooter. Dave's son 

John, team luminary, is temporarily 

benched waiting for a broken hand to heal 

Martha Riehl, mother-in-law of Hall 

I , , 

lâlsh. manager at Warner Bros., died 

Imports from Val Mercier, exhibitor at 

Perryville, Mo., are that the recent closing 

the shoe factory there has dealt a 

Ef 

ivere blow to the economy of the area. 

Showfolk are pondering the disparity of 

opinion of daily newspaper critics who "renewed" 

the acoustics at Arthur Enterorises 

St. Louis Theatre. One critic, in 

(•eviewing the opera. "La Boheme," lajnented 

that poor acoustics were a great 

Hindrance. Two days later, a critic asngned 

to review a concert presented by the 

St. Louis Symphony Orchestra at the same 

theatre, gave great credit to the superior 

. . 

licoustics of the theatre and the part it 

played in the excellence of the program 

The nod for Bright Booking Bit of the 

j 

*eek goes to Mid-America Theatres' first- 

[•un Crestwood and Esquire theatres for 

blaying "Kisses for My President," to an 

flection-conscious public. 

1 According to St. Louis visitor Briton Adele 

paudin, linguist and European tour guide. 

I'Happiness is not in-flight movies." On a 

I'ecent flight from England to New York. 

pocked on TWA particularly for the 

|novies. Miss Gaudin reported very poor 

projection, frequent fadeouts. She noted 

jihat holders of forward seats in the cabin, 

nvolving about one-third of the pasangers, 

if they wished to comfortably view 

the film, had to arrange to change seats 

)*'ith other passengers seated farther back 

jn the plane. One dollar rental fee was 

wUected. she said, not for the "free 

jnovie." but for the headphones supplying 

i.he sound. 

Joe Simpkins, chief barker of the Variety 

j 

and his wife Mildred report a 

memorable evening spent at the White 

jSouse recently as diruier guests of Presillent 

and Mrs. Lyndon Johnson. The honor 

kuest at the state dinner w'as Philippine 

(.Resident Macapagal . . . Variety members 

Ivho raised more than $4,000 last year serving 

the Old Newsboy Day campaign, high- 

|!st figure ever collected by the organizaj-ions 

participating in the annual event, will 

man at least 20 locations in St. Louis sell- 

'ng the special edition of the Globe-Demo- 

,:rat the morning of November 25, and will 

|5e out to recapture the top billing spot in 

l»llections. All proceeds from the sale of 

j-he special Old Newsboys Day edition go 

^ j« children's agencies in the metropolitan 

|»rea. The Globe-Democrat donates the 

I 

Ijoxoffice November 2, 1964 

KANSAS CITY—Joe Neger, seated at 

desk, retiring branch manager for 20th 

Century-Fox, was feted at a party given at 

the Kansas City office on Friday. October 

23. Standing at his left is his wife Helen. 

In addition to the office staff, those present 

included Filmrow friends, among them 

Russell Borg and Don Walker, Warner 

Bros.: Ralph Amacher, United Artists; 

Tom Bailey, MGM; Ray McKitrick, Universal; 

Tom Baldwin, Columbia; Lloyd 

Morris, Commonwealth Theatres; Richard 

Durwood, Durwood Theatres; Harold 

Hume, Fox Midwest; Mary Jane Hartman; 

Rube Finkelstein, Kansas Drive-In; George 

Baker, Claco, and Glen Dickinson, Dickinson 

Theatres. 

Three exhibitors are shown at the right 

with Chick Evens, area exploiteer. Behind 

papers, reimburses their regular newsdealers 

for any losses, and absorbs all other 

costs of the campaign, 

MITO treasurer James Damos, University 

City police chief, was honored recently, 

with others, by local Kiwanians for his 

participation in the Junior Law Enforcement 

seminars . Danesh, managing 

director at Martin's Cinerama Theatre 

here, will premiere "Circus World," November 

5, at a performance to benefit the 

general assembly of the Fourth Degree 

Knights of Columbus. The plush premiere 

will feature a color guard and speakers 

from the sponsoring organization. Reserved 

seating prevails with prices at $25, 

$15 and $10. 

New E. M. Loew Unit 

For Natick Center 


NATICK, MASS.—An E. 

M. Loew's theatre 

seating 1,700 patrons is to be built in 

a $5,500,000 shopping center utilizing 10.3 

acres of the Wyman Nurseries property on 

Route 9. The shopping center, to be called 

the "Fifth Avenue Mall," also will feature 

25 specialty shops. 

The architects, Larkin and Glassman 

Associates of Boston, have proposed structures 

w-ith colonial facades for the newcomplex, 

which is under the management 

of the New Natick Corp. The theatre, one 

of the two largest buildings in the center, 

is to be on the western end of the site, near 

Lafayette Radio. Since the center is to be 

located in a commercial XI zoning area, 

only the theatre will need a special permit. 

Evens is Dick Durwood, Finkelstein, Dickinson 

and Moore. Eric Green, 20th-Fox 

salesman, is standing behind Neger, and 

Joe Bondank, booker, is behind Mrs. 

Neger. 

Neger was presented with a transistor 

radio, cigars, a desk lighter and a special 

gift of an engraved "spitoon." Tom Mc- 

Cleaster, Fox western division sales manager, 

arranged to have a Playboy Club 

"bunny" present Neger with a key for 

membership in the club. 

Neger assumed his new duties on October 

27 as coordinator of film buying and booking 

for Dickinson Theatres. He was affiliated 

with 20th-Fox for more than 35 

years. Dick Stafford, who succeeded Neger 

as 20th-Fox branch manager, also was 

present at the party. 

lA iRule at Montreal 

Challenged by GCS 

MONTREAL—General Cinema Syndicate, 

organized last June by employes at 

the National Film Board headquarters here 

in affiliation with the Confederation of 

National Trade Unions, has challenged the 

supremacy of the lATSE in motion picture 

production and broadcasting trades in 

Quebec. 

The GCS stands for regional contracts 

for workers here and in this province, 

while the lA bargains on a national basis. 

The challenge to lATSE involves a General 

Cinema Syndicate drive to organize 

employes of the Canadian Broadcasting 

Corp.'s film production department, where 

the lA control has long been unquestioned. 

One national contract covers approximately 

1,580 CBC employes coast to coast, 

including motion picture operators, property 

men, script girls, scenario writers, designers, 

technicians, etc. 

In its bid for CBC employes. General 

Cinema Syndicate offers a contract for 

Quebec employes negotiated on a local 

basis, on the ground that conditions in Toronto 

and elsewhere are different from 

those operative in Montreal. Syndicate also 

contenas that the various crafts and departments 

at CBC here are not adequately 

represented on the negotiating committee 

of the lA. 

lA officials were quick to answer the 

threat to their top position. They issued a 

statement, signed by Jacques Lamarre, 

president of Montreal Local 878, that part 

of the contract with CBC here would be 

negotiated in French, 

« 

C-3

. . Variety 

. . W. 

. 

A TTENTION 

ILLINOIS 

VOTERS 

J. DAVID JONES, 

candidate for 

Representative of 

State 

the 

General Assembly. 

State of 

Illinois. 

Assooiatetl with Kerasotes Theatres 

since 1929 and presently supervisor 

of theatres. 

Legislative representative 

for 

United Theatre Owners of Illinois, 

and has represented the theatre industry's 

interest for the past 20 

years in legislative matters. 

Endorsed by: 

Chicago 

Chicago 

Sun-Times 

Tribune 

Chicago Daily News 

Better 

Government Association 

NOTE!! 

Because of the unique long ballot lor 

state representatives, each party has 

slated only 118 candidates wherein 

177 are to be elected. Either party 

can give a spare vote lor J. DAVID 

JONES end still vote for their entire 

party slate. 

It is a must that J. DAVID JONES 

continue to represent our industry. 

This space donated in behalf of the 

Motion Picture Theatre Industry by 

Lee 

ARTOE CARBON CO., 

940 BELMONT AVE., CHICAGO 14, ILL. 

CHICAGO 

n 1 Raymer, veteran of 30 years in the 

motion picture business, is joining 

Brotman & Sherman Enterprises in the 

buying and booking department. Raymer 

was formerly general manager with thf 

Schoenstadt circuit and prior to that spent 

over 20 years with Coston Theatres. He 

will be working with Oscar Brotman in 

booking first-run and subsequent-run pictures 

for the four Brotman & Sherman 

theatres, development of new theatre 

properties and related businesses. Brotman 

& Sherman theatres include the Loop 

and Carnegie in Chicago, the Oasis Drivein 

and Hillside in the suburbs. 

. . . 

Following a special screening of "Fail 

Safe" at the Carnegie Theatre, attorney 

Elmer Gertz was moderator at a symposium 

dealing with the merits of the film story 

and with the pros and cons of nuclear 

bombing. 

Tom Kerins, a stagehand at the State 

Lake Theatre for the past 25 years, died 

Michael J. Kutza, local artist and 

film producer, announced that he is planning 

to direct a film festival to open 

here in the fall of 1965. He said it will 

be international in scope, with entries in 

all categories of film production. He has 

formed a corporation under the title: Chicago 

International Film Festival. 

Tel-A-Sign has opened a plant to manufacture 

the company's latest product — 

Scopitone, a coin-operated motion picture 

projector. A. A. Steiger, Tel-A-Sign 

president, said the plant, located at 50th 

and Kedzie, would be in full production 

shortly after January 1 and is scheduled 

to produce more than 10,000 machines by 

1966. The fii'm already has a reported 

$10,000,000 backlog in orders. 

. . 

The Society for Cancer Research is 

planning a benefit party at the Palace . 

. . 

Joe Levine's "Santa Claus Conquers the 

Martians" is being offered to some hundred 

theatres throughout the city as a matinee 

show for kids Jimmy Coston is reported 

to be 

. 

making excellent recovery 

from surgery Club of Illinois 

. 

will use a new motto on its new letterheads 

— "The Heart of Show Business That Helps 

Needy Children." 

Joe Swedie, who was once honored by 

the Variety Club of Illinois for devoting 

his life to showing movies to hospitalized 

children, is convalescing in Presbyterian- 

St. Luke's Hospital . Clement Stone, 

an insurance broker, was cited from the 

THEATRE 

SERVICE 

backed by experience and resources of 

Rodio Corporation of America 

RCA SERVICE COMPANY 

1322 So. Wabash Avenue 

Chicago 5, Illinois WAbash 2-0679 

SOUND SCREEN 

RESURFACING 

Metallic Hioli Gain Silver 

Pearlcscent 

White 

WOOD THEATRE SERVICE 

P.O. Box 54 Ph. 397-2976 Mount Vernon, Ohio 

Palace Theatre stage by Chief Barker Vici 

Bernstein for his purchase of $4,000 wortl 

of tickets for Variety's "My Fair Lady 

benefit. A purchase amounting to $1.00' 

was made by British film executive Jame 

Carreras, international chief barker. 

Rockford Zone Change 

For $800,000 Theatre 

ROCKFORD, ILL.—George Kerasote 

and Oscar Granquist have been given 

green light to go ahead with a combina 

tion $800,000 indoor-outdoor motion pic 

ture theatre project at East State and Ly 

ford roads. 

Both the Winnebago County zonin 

board of appeals and the building an 

planning committee of the county board c 

supervisors have voted approval for a loc! 

business zoning change that clears the wa 

for the theatre construction. 

At the same time, request for a zonin 

change to permit construction of a theatr, 

by Richard B. Conner was turned down b 

both zoning and planning bodies becaus 

70 residents in the area had submitte 

objections. Conner had planned to bull 

a drive-in at East State and Bell Scho' 

office, he will have his choice of slttiii 

in his car or going into the auditoriun 

Wm. Lange Is Appointed 

Chicago Branch Manager 

NEW YORK—William H. Lange, Pitt; 

burgh branch manager of Warner Bro. 

since 1961, has been made Chicago branc 

manager by Morey Goldstein, vice-pres 

dent and general sales manager, succeer 

ing the late R. H. Dunbar. Lange joint 

Warner Bros, in 1953 and became Chicaf 

sales manager in 1960. 

The Pittsburgh post has been assign* 

to Virgil Jones, who joined Warner Brc 

in 1948 as a booker. He worked in tl 

Cleveland, Boston, Albany and Minneapol 

branches and recently has been Pittsburg 

'< 

city salesman. 

Gilbreth Joins Embassy 

NEW YORK—Jack Gilbreth, former^, 

with Allied Artists and MGM, has be«[ 

made midwestern sales representative t; 

Embassy Pictures by D. J. Edele, gener; 

sales manager. He will headquarter 

Chicago and report to Si Lax, midwestei 

district manager. 

3 

Art Swanson has rejoined Cal Duni 

Film Studios as art director. "The Deser ,, 

Raven," a full-length feature recently pro /" 

duced by Dunn, will shortly go into dis h 

tribution. i 

P 

C-4 BOXOFFICE November 2, 191

I 

MEMPHIS—Theatre 

I 

"The 

I "We've 

! "Sex 

! "The 

ERA OF GOOD FILMS AND GOOD 

BUSINESS SEEN FOR THEATRES 

tristates 

Speaker Cites 

Industry Gains; Elect 

Leon Rountree 

owners and man- 

|jgers are thinking about changing their 

slogan from "Come 

^M^ 

Alive in '65" to some- 

#^ > 9 thing like "Your For- 

tune Is in Your Putui-e." 

"We have already 

come alive in 1964," 

said Doug Lightner, 

general manager of 

Commonwealth Theatres, 

Kansas City, in 

speaking to the Tristate 

Theatre Owners 

Leon Rountree A s s'n convention 

Tuesday at Hotel 

pbisca Plaza. "Business is w-ay up from 

(ast year, with 43 million patrons so far 

"•.his year—a million increase. 

industry has moved out to the 

Subui'bs where the people are. This year, 

Nationally, we've built 200 new theatres, 

Tiostly in the shopping centers. 

ROMANCE BACK EV WESTERNS 

"We've put romance back into the westerns. 

The cowboy makes love to a woman in- 

,;tead of to his horse. Used to be the cowboy 

would go out and nuzzle his horse. 

"All the big studios are getting back to 

raking good war pictui-es this year. 

"And all of them are coming out with 

phockers, such as "What Ever Happened to 

jBaby Jane?'—not many, but they are all 

producing some. 

moved aw-ay from the juvenile 

pelinquency films and shady stuff and 

osick to the kind of situation comedy that 

jippeals to everybody such as 'Shot in the 

park' and 'Send Me No Flowers.' 

is in everything but it'll get a lighter 

breatment now. 

good western is still the big seller 

^-and Elvis Presley goes real big. Some 

jiouses have turnaway crowds." 

bOMFORT VITAL FACTOR 

Movie houses themselves are turning 

iTiore and more to comfort, for the person 

vho feels trapped at home with organ playing 

and television for recreation, Lightner 

(Said. Today's dark, comfortable theatre 

built for the escape from tensions, he 

fS 

rid. 

A hard-working Mississippi exhibitor, 

(jeon Rountree, whose Holly Theatre at 

j-ioUy Springs is now part of an entertain- 

[nent complex which includes card games, 

pool tables, dancing lessons, etc., is the 

|iew president of the Ti-istate Theatre Owni;rs. 

He was elected Tuesday to succeed Ed 

Ooherty of Exhibitors Service, Memphis. 

I 

J. T. Hitt, Bentonville, Ark., exhibitor, 

!*'as elected secretary-treasurer, Charles 

|Sudy, Houston, was elected vice-president 

rrom Mississippi; Robin Wightman, Little 

jôck, vice-president from Arkansas, and 

Norman Fair, Somerville, vice-president 

from Tennessee. 

Elected TOA representatives were John 

Twiehou.se, Clarksdale, Miss.; Hays Redmon, 

Millington. Tenn., and K. K. King, 

Searcy, Ark. Named to the board of directors 

were, from Arkansas: John Lowrey, 

Russellville; Nona White, Little Rock; 

W. P. Florence, Magnolia; Mildred Wren, 

Little Rock; Gordon Hutchins, Russellville; 

Bruce Young, Pine Bluff, and Marjorie 

Malin, Augusta. 

From Tennessee: Abner Lebovitz, Memphis; 

Nathan Plexer, Waverly; Watson 

Davis, Memphis; Dave Lebovitz, Memphis; 

W. P. Ruffin, Covington; Richard Lightman. 

Memphis, and John Gannon, Memphis. 

Prom Mississippi: Frank Heard, Tupelo; 

T. M. Jouidan, luka; T. E. Williams, 

Clarksdale; Teddy Solomon, McComb; J. 

M. Monger, Calhomi City; Max Connett, 

Newton, and R. B. Cox, Batesville. 

W. P. Ruffin, Ruffin Amusements Co., 

Covington, Tenn., was unable to attend 

the convention, having broken his left 

arm in a fall from a horse while engaging 

in one of his favorite pastimes—horseback 

riding. 

Howard Nicholson, 51 Drive-In, Millington, 

who is in the Methodist Hospital at 

Memphis recovering from injuiies received 

while fixing his roadside sign, was 

wished a speedy recovery in a resolution 

passed by the convention. A copy of the 

resolution—and a gift—were forwarded 

to him. 

More than 225 attended the opening 

day's session Tuesday— with 176 formal 

registered exhibitors, some of whom 

brought families or guests. 

WOMPI girls took care of many of the 

details for the convention and sold changes 

on its Basket of Cheer to raise funds for 

the Will Rogers Hospital in New York. Ed 

Doherty, retiring president, paid tribute to 

the work of the WOMPI girls. 

Construction Start 

On Wometco Dualer 

WINTER PARK, FLA. — Construction 

has been started by Wometco Enterprises 

on dual theatres which are to be ready 

for opening early next year. To be known 

as the Park East and Park West, the 

structures are being built in the J. M. 

Fields Shopping Center. 

The 600-seat Park East will follow a 

policy of showing top foreign product, holdover 

films from the Park West, an occasional 

roadshow and Cinerama specials. 

The Park West, to be equipped with 900 

armchair-type seats spaced with ample 

legroom. is to be the first-run section 

of the dual operation. Each of the auditoriums 

will have a lounge section for 

art exhibits. 

The architect for the two-auditorium 

Wometco project is A. Herbert Mathes, 

Miami. 

Supreme Court Turns 

Down Buckhead Plea 

WASHINGTON, DC—Buckhead Theatre 

Corp. has lost its case again.st Atlanta 

Enterprises and the major film distributors 

as a result of the Supreme Court's refusal 

to review a lower court's decision that the 

trade practices banned by the Paramount 

antitrust decrees did not persist in Atlanta 

from 1952 to 1961. 

Buckhead had charged the defendants 

with persistent antitrust violation, claiming 

that there existed a local conspiracy 

which damaged Buckhead's interest, as 

well as a national conspiracy and a theatre 

monopoly. The lower court had rejected 

these contentions by the Buckhead firm. 

'Hamlet' on Screen Best, 

Writes English Teacher 

SAVANNAH, GA.— Reaction of a former 

English teacher to the local showing of 

Richard Burton's "Hamlet" was contained 

in a letter to the editor and published in 

the Savannah Evening Press in its issue 

of October 20. It follows: 

"The management of the Lucas Theatre 

should be congratulated for bringing the 

Richard Burton interpretation of 'Hamlet' 

to Savannah. What a privilege to have 

seen this superb presentation. Even those 

who saw it on the New York stage, exciting 

as that must have been, could not 

have enjoyed the added dimension of the 

closeups. 

"As a former teacher of English, I have 

often felt frustration at the teaching of 

Shakespeare to students who have never 

seen him except, perhaps, in the movies 

as we usually conceive them, or, in more 

recent years, on television. The beauty of 

this manner of presentation is that one 

pays a mere fraction of what live theatre 

would cost, and the play is brought directly 

to the home city. 

"It is to be hoped that this pioneer effort 

to bring Shakespeare to the people, 

as, indeed, was the case in the Bard's day, 

is only the first of many." 

The Lucas engagement was considered 

quite successful w-ith students attending 

the two matinees in large numbers and 

coming from as far as 75 miles to witness 

a performance. Adults dominated the two 

evening performances. In several instances 

patrons informed the management that 

although they had witnessed a performance 

of "Hamlet" at New York's Lunt- 

Ponlanne Theatre, they enjoyed the Electronovision 

film version much more, claiming 

they could see and hear the performance 

better. 

Operating Ville Platte Jan 

VILLE PLATTE. LA.—James H. Fontenot 

has taken over operation of the Jan 

Theatre. In partnership with Alexis U. 

Fontenot. James also operates the Platte 

Theatre here. 

80X0FTICE November 2, 1964 SE-1

. . New 

. . Mary 

Martin Remodeling Valdosta Beverly 

A 7 L ANT A 

nipha A. Fowler jr., with Georgia The-j 

atre Co. in the operation of theatres'' 

for many years, won the recent runoff elec- 

', 

tion for Georgia Public Service commissioner. 

Fowler, a state representative from 

Douglasville. in defeating incumbent Allen 

Chappell, carried 156 of Georgia's 159 

counties. Fowler will be the only Democratic 

nominee for the office. Inasmuch as 

no Republican was up for the office. Fowler's 

win is tantamount to election. Fowler 

is a joint owner with Georgia Theatre Co. 

of the Lithia Drive-In in the Atlanta area 

and also owns the Alpha Theatre in Douglasville. 

The architectural firm of Brooltbank and Murphy, Columbus, Ga., is handling 

plans and construction on the Martin Theatres' Beverly in Valdosta, Ga. The 

circuit also will update its Valdosta Ritz. 

VALDOSTA, GA.—The introduction of 

Vista -Vue will highlight the reopening in 

late January of the remodeled Beverly Theatre, 

it was announced by Martin Theatre 

officials. Vista-Vue projection eliminates 

the usual blackbordered picture and presents 

a panorama view which blends 

smoothly with the auditorium interior. 

The Beverly, located on Bemiss road, 

will contain 800 luxury seats with threeinch 

rubber backs. Front and lobby are to 

be constructed in keeping with the refreshing 

open-air feeling characteristic of 

today's theatre construction. An art gallery, 

showing paintings of local artists, 

will be one of the features of the lobby. 

A mammoth 26xl4-foot attraction board, 

brilliantly lighted, will command attention 

for the theatre area. Projection equipment 

for all types of processes is being installed. 

After the Beverly is reopened, the down- 

RCA and Brenkert 

Ports Available Thru Us 

THE QUEEN FEATURE SERVICE, INC. 

19121/1 Morrli Avenu* Phon* 2S1-8665 

Binnlnghom, Alobomo 

THEATRE 

SERVICE 


Radio Corporation of America 

RCA SERVICE 

COMPANY 

1778 Marietta Blvd., N.W. 

Atlanta 18, Georgia 355-6110 

town Ritz, another Martin circuit theatre, 

will be remodeled to provide Valdosta with 

two of the finest conventional theatres in 

any city of its size. 

Doctors-Only Progrcnn 

Scheduled on Pay TV 


HARTFORD—WHCT-TV (Channel 18), 

America's first over-the-air subscription 

TV experiment, is readying a medical series 

for doctors only. 

The programs, containing filmed highlights 

of the recent 13th annual symposium 

of the Connecticut Academy of General 

Practice at the Statler Hilton, will begin 

November 15. 

The 15-part series will be comprised of 

three one-hom' programs each week, covering 

thi'ee distinct areas of medicine. 

A special code number for every program 

will be available only to doctors who 

subscribe, thus insming freedom of communications 

and elimination of unauthorized 

viewers. 

Meantime, the downtown Shoreham 

Oaks Motor Hotel, which recently installed 

WHCT-TV pay TV decoder service, 

advertises 

daily attractions on a lobby bulletin 

board with this top-lined copy: "Shoreham 

Theatre Presents Subscription TV." Hotel 

patrons are billed for each subscription 

program seen. 

According to a survey conducted by U.S. 

libraries, excluding the Bible, the two most 

popular books being read by juveniles and 

adults are Daniel Defoe's "Robinson Crusoe" 

and "Moll Flanders." "Robinson 

Crusoe on Mars" and "The Amorous Adventures 

of Moll Flanders" are Paramount 

releases. 

Jack Rigg of Specialty Booking became 

. . 

a grandfather a second time when his 

daughter gave birth to a son named Richard 

Allen Schnable . Harry Eubanks and Roy 

Price of Theatre Service announce grandchildren 

. on the Theatre Service 

staff is Shirley Schlitz. 

, 

Pat Brown, Warner Bros, cashier, was 

on a vacation . Jean Keen, WOMPI 

service chairman, and her committee completed 

plans for the Christmas activities. 

The club approved the arrangements at an 

October 28 meeting. Service committee 

members are Pat Brown, Vera Howze and 

Bernice Wasson. 

Universal Signs Knotts 

To Feature-TV Contract 


HOLLYWOOD—Don Knotts, the TV 

star, has been signed by Universal Cityj 

Studios to a long-term exclusive contractj 

covering both motion pictui'es and tele-i 

vision, Edward Muhl, vice-president in; 

charge of feature production, announcedi 

recently. Winner of three consecutive 

Emmys as best supporting actor for his 

weekly portrait of Deputy Barney Fife on 

"The Andy Griffith Show," Knotts will 

be starred in major Universal pictures, 

Muhl said. The deal was negotiated with 

N.R.B. Associates, representing the actor. 

Roy Acuff in the South 

HOLL'TWOOD—Famed 

country-western 

singer Roy Acuff will perform at the three 

southern benefit premieres of MGM's 

"Your Cheatin' Heart" to be held November 

4, 6 and 10 in Montgomery, Nashville and 

Atlanta. Acuff is a partner in Acuff -Rose 

Music Publishing Co., which has publishing 

rights to most of the music written by 

Hank Williams, upon whose life the Sam 

Katzman production is based. 

In Senior Scholastic Magazine, reviewer 

Philip T. Hartung declares, " 'Behold a 

Pale Horse,' " a Columbia release, "is a 

rare treat for audiences willing to take 

then- movies seriously." 

J 

J(m^sU*tc 


Large Core 


means 

MAXIMUM LIGHT 

in Georgia—Rhodes Sound & Projection Service, Savonnah—ADams 

3-8788 

in North Carolina—Standard Theatre Supply, 215 E. Washington St., 

Greensboro, N.C.—BRoadway 2-6165 

Standard Theatre Supply, 1624 W. Independence 

Bird., Charlotte, 

Evenly Distributed _ 

N.C— FRanklin 5-6008 

SE-2 BOXOFFICE November 2, 1964

Make Plans Now to Attend Your Convention . . . 

^^lubama • Kêoraia • Tennessee 

Theatre Owners Convention 

NOVEMBER 8-9-10. 1964 

AMERICANA MOTOR HOTEL 

I

I 

MEMPHIS 

. . . 

rii "Slim" Arkin, manager of the Warner 

Theatre, was back on the job after 

Leon 

recovering from recent surgery 

Rountree, Holly Amusement 

. . . 

Co.. Holly 

Springs, and Frank Heard. Lee Drive-In. 

Tupelo, were in town from Mississippi 

Mr. and Mrs. Hays Redmon. Strand, Mill- 

Even if the Best Films 

Cost You Nothing 

You Wouldn't Make Money! 

. . . that is, of course, if you 

ignored the matter of prime importance 

to your patrons: SEATING. So, 

if you're content that all else with 

your house is in tip-top shape, make 

sure you've given "equal time" and 

consideration to your seating. Like 

with your car, preventive maintenance 

will save you grief and money. But 

whether it's for only a few parts replacement, 

some upholstery re-covering 

or a whole rehabilitation, we're 

your "man." Coil us. No charge. 

SE-4 

now featuring 

MASCOFOAM SEAT CUSHIONS 

More durable, more comfortable, safer. 

Fire & moth-resistant, won't lump, sag or 

mat. Moulded to "breathe" and may be 

cleaned. Ask for samples. 

MANUFACTURERS: 

Foam rubber & spring cushions; coverings. 

DISTRIBUTORS: 

Upholstery fabrics, general seot supplies. 

MInquire about our 5-7 Year Leasing Plan 

ASSEY 

SEATING CO. 

S&E Theatres Opens 

ington; Mrs. Howard Nicholson. 51 Drive-In, Udpil 111 UllQl lUllC 

Millington. and W. F. Ruff in. Ruffin Amuse- CHARLOTTE—The new Capri, the city's 

ments Co., Covington, were in town from largest theatre outside the downtown area,' 

Tennessee. has been opened by Stewart & Everett 

Theatres with "Kisses for My President" 

John Staples, Carolyn, Piggott, Ark., 

. . . 

was a Memphis visitor . . . The Warner 

Theatre showed a preview of the 20th 

Century-Fox "Goodbye Charlie" October 

30 Harold Jones has arranged for 

Film Transit to handle his film deliveries 

and pickups for the Lamar Theatre at 

Vernon, Ala., and the Strand and Twixt 

at SuUigent, Ala. 

^^ ^^^ initial long-run attraction. Ryt Suez, 

^^^ ^jg^ manages the S&E Manor Theatre,. 

j^ ^^.^ charge of the 995-seat Capri, which: 

^^ ^^^ Independence boulevard, just east' 

' 

^^ (.j^g Coliseum. 

preceding the opening of the Capri,: 

charlotte News staff writer Emery Wisterj 

inspected the big S&E addition and wrote* 

' 

this preview for his readers: 

^ ,, ^. _ Features of the theatre include a loge' 

Drive-in closings: Sunset, Martin; Raco 

^^^ ^^^^^^ ^^^ ^^^^ ^^ ^^^y.^ ^ gt^ge where' 

Covington; Ark-Air, Clarksville, Ark^, and 

^.^^ entertainment can be presented, year- 

Rivervue at Morrilton, Ark. . . . 

Paul Shafer 

^.^^^^ ^.^. conditioning and heating and 

closed his Lepanto Drive-In, Lepanto, Ark., 

^^^^^ parking lots, 

for the season October 25. 

.^j^^ entrance is formed by concrete in-j 

verted umbrellas which form the roof of 

rp • T\ 1 1 » the lobby. The concession bar, highlighted 

by speâl lighting effects and a multi 

1 no DOUDleS AVerane ^ colored rear panel, will be at the rear of 

the lobby. 

A I MamnVlIC TllOafrOC 

The boxofflce win be just outa1 

iUCUlUUla 1 llCClii Co side the front entrance and will have a 

granite exterior. A lounge and women's 

MEMPHIS—Business was good through- 

^^^^ ^^^^.^ restrooms will lead off the 

out the city, three first runs recording 200 

jghby 

per cent grosses and three others drawing 

.pj^g auditorium has a tiered ceiling with! 

higher-than-average patronage. The three 

^.gcessed lighting fixtures. Walls are of 

200 films were two newcomers, "Mediterg^j^ 

^^^.^ ^^^ ^ê vertical or Austrian 

ranean Holiday" at the Crosstown and 

g^.tain is cantaloupe color. The color oi 

"The Terror" at the Malco Theatre, and 

^j^^ ^g^^g ^^ ^ê smoking loge and in the 

"Becket," a second week offenng at the 

^.g^^ ^^ ^j^g auditorium will vary slightly 

Palace. 

^.^^^ jôth will harmonize with the cui-tain 

(Average Is 100) , ,, «,5,nc 

Crosstown—Mediterroneon Holiday (Cont'l) 200 ^"^^ ft^ 

, 

,ii ho +ho firct n* 

Guild—The Doll (Konowho), 2nd wk 100 The s€ats themselves will be the first oi 

Malco—The Terror (AiP) 200 

jj^gjj. i^jn^ to be installed in the United 

Praza!=W\"!;'Vlvri!/as'Go„t(PaVaj- :::;::::: -.150 states. Known as -satellites" they have; 

state—The Secret Invasion (UA) 140 specially molded plastic frames on meta^ 

Warner-Of Humon Bondage (MGM), 2nd wk. ..130 

^^pp^j.^g g^Ck and Seat CUShiOnS are Oli 

Del Vitto to Build New 

Bridgeville Drive-In 


PITTSBURGH—When Paul Del Vitto 

closes his El Rancho Drive-In at Bridgeville 

at the end of the season, he will move 

equipment a quarter of a mile away where 

he will build a new outdoorer. The state is 

taking over the 850-car El Rancho site for 

a highway relocation. The new airer will 

accommodate 500 cars. 

Del Vitto owns the New Super 30 Drive- 

In near Irwin, and is installing in-car 

heaters there for year-around operation. 

The Maple Drive-In on Route 30 at Circleville 

was added to the Del Vitto lineup 

last week by purchase from Cliff I. Taylor, 

Max Arnold and Mrs. Harry Kline. The 

sale was effective on the 8th. 

Del Vitto disclosed that he has revived 

plans to build a drive-in east of Greensburg, 

and probably will start it next year. 

Del Vitto is mayor of Penn, Pa. Pat Logan 

is manager of the New Super 30, this 

area's first de luxe ozoner. 

Relights in Walnut. 111. 

From Central Edition 

WALNUT, ILL.—The Walnut Theatre 

has reopened under new management for 

Saturday and Sunday programs, following 

installation of new sound and projection 

equipment and complete redecoration. Sunday 

matinees are to be added to the weekly 

schedule as soon as additional equipment 

is installed. 

thick foam rubber covered with fabric 

A special marquee has been installec; 

so that the name of the attraction heini 

shown can be seen from both sides of th( 

boulevard. The name Capri is on the fron 

of the marquee. 

Two fountains, each lighted with coloi 

wheels, will spray water for several feein 

the air in front of the theatre. Tht: 

height of the fountains can be raised or low-, 

ered according to the wind. 

The theatre is being equipped with botl 

standard 35mm and 70mm equipment S' 

all types of films being produced by al 

filmmakers can be shown. 

i 

Bryan Forbes Is Signed 

In Triple Role by Mirisch 


HOLLYWOOD—Bryan Forbes has bee: 

signed to a multiple-picture nonexclusiv 

contract as writer-producer-director b 

the Mirisch Corp. Forbes, best known fo 

his work in his native England, is ii 

Hollywood directing his own screenpla: 

of "King Rat" for Columbia Pictures. 

John H. Sneddon Reopens 

Cooper in Brazil, Ind. 

From Central Edition 

BRAZIL, IND.—John H. Sneddon na 

leased and reopened the Brazil Coope 

Theatre for Friday-through-Monday nigh 

showings each week and matinees on Sat 

urday and Sunday. 

Sneddon also is continuing the operatic 

of his candy and tobacco business here. 

BOXOFFICE November 2, 19(

I 

Betty 

' 

ASHEVILLE, 

1 Mayor 

' 

. 

The 

I 

, 

uay 

I 

i 

He 

ZHARLOTTE 50,000 Invitational Passes Being 

ack Ellstrom, head booker and office 

manager from the Pittsburgh Parakiount 

exchange, visited the Charlotte exchange. 

Making his first visit to the Caroinas, 

Ellstrom was a guest of Tommy 

jambert. Paramount booker, during his 

tay in Charlotte. 

Mailed by Charlotte Cinema I, 

Moira Orfei and Liana Orfei will play opjposite 

Marcello Mastroianni in Joseph E. 

iLevine's "Casanova— '70." 

CHARLOTTE, N.C—More than 100,000 

persons in the Charlotte area are being invited 

to see a free show at Cinema I and 

Cinema II, General Cinema Corp.'s new 

dual-auditorium theatre in a $5,000, 25- 

Among North Carolina exhibitors atending 

the Chicago TOA and NAC contion 

of Manager Harold Lewis. 

week promotion campaign under the direcentions 

were: J. K. Whitley, Kannapolis; Starting in September, Lewis began mailing 

out 2,000 passes each week, each pass 

iv. W. Cunningham jr.. Dmin: Jack Puler, 

Columbia; Lyle Wilson. Roanoke good for two admissions at either Cinema 

'lapids; J. W. Kirby. H. B. Meiselman. I or II. Each pass is set up typographically 

/Ir. and Mrs. E. G. Stellings. Mr. and and hand-addressed to resemble a personal 

'/Irs. Charles Trexler, all of Charlotte. invitation. The mailings will continue until 

,Uso attending the Chicago meetings was the invitations have been placed in the 

ieyward Morgan, Greenville. 

hands of 50.000 residents of the Charlotte 

trade territory, each of whom may take 

Beatty of MGM and her family 

a guest to enjoy a Cinema show. 

leturned home after a vacation week at 

After the first 16,000 passes had been 

heir cottage at Windy Hill Beach, S.C. 

mailed, the Charlotte Observer checked 

. . Twin States Booking Service will 

with Lewis about the campaign's progress 

handle the buying and booking for the 

and came up with these interesting facts 

iVillis and Starlite drive-ins, Concord. 

and figures: 

WOMPIS from Dominant Pictures and Thus far 3,328 passes, or 20.8 per cent, 

Carolina Film were in charge of the retent 

program which featmed a show by Cinema I or II movie. 

have been used by persons coming to a 

luth's Fashion Shoppe, with WOMPI One hundred dollars a week goes into 

jjbby Hinson as commentator. Mrs. Elsie five-cent stamps. A mailing list and handaddressing 

costs $28 a week. And there 

Jarkley. a guest, won the door prize donated 

by the girls at Carolina Film. Plans is the expense of envelopes and printing. 

vere made for the WOMPI Bazaar to be 

leld Satui'day i7) at Charlottetown Mall, 

;vith Ruth Collins, Columbia, as chairnan. 

Asheville Council Seeks 

Way to Start Cable TV 

N.C.—When city counciljiien 

heard the profitmaking predictions for 

ABERDEEN. N.C. — When a youngster 

between 12 and 15 steps up to the Sunrise 

i;able\ision in this mountain area, they 

Theatre boxoffice, he now specifies, "One 

liecided the council should consider going 

junior admission, please," and gets a ticket 

into the business itself. 

priced 15 to 20 cents below an adult ticket 

Earl W. Eller explained his city's 

and just a little higher than an imder-12 

experience with cablevision problems as he 

admission. 

Participated in a panel discussion on cominunity 

antenna television. It was part of 

This experiment in special prices for 

the 12-15 bracket patrons was started October 

1 by Robert Dutton, manager of the 

;.he North Carolina League of Municipalii;ies 

program in progress here. 

Sunrise. He plans to continue the test for 

Eller said the first applicant for a cableirfsion 

license in Asheville offered to pay 

an entire year to provide a realistic measui'e 

of its value. 

;he city three per cent of gross receipts 

Persons asking for the junior admission 

need not present a card of any kind 

Itrom its operation. While the council had 

!;hat request under consideration, six other 

to the Sunrise cashier to take advantage 

'applications came in, he said. 

of the special rate. In the past, the Sunrise 

mayor said the councilmen decided 

;o up the provision for payment to the city 

Ieo five per cent of the gross receipts. "Still 

[;hey jumped for it." he said. 

was making most use of the student admission 

price. 

At this point Asheville councilmen called 

In an expert engineer to evaluate the 

otential. 

Eller said estimates are that cablevision 

produce $500,000 annually, once estab- 

;!ished. He said councilmen saw no need 

for such profits to go to any one company 

Ahen they might go into city coffers. 

The mayor said the city is still consideriing 

the project, but the biggest obstacle 

[Is the $600.000—to get established. 

said the council is hoping it can use 

the permit as collateral to get the money 

•and repay it over a period of years with 

jincome from the system. r^ 

II 

The largest number to use these passes 

in one week has been 900. 

In one particular Lewis has statistics 

on his side. At Cinema I and II, patrons 

spend 16 cents a head at the concession 

counter, for popcorn, candy, ice cream 

and drinks. 'The national average at 

movies is around 12 cents.* 

So if 10.000 passes are made use of, 

20,000 persons will be going past the concession 

counters at Cinema I and II. And 

at 16 cents a head, this suggests they will 

leave $3,200 even though they get in free. 

This reduces the net cost of Lewis' freepass 

program considerably. 

And it can be charged off at the end 

of the year as an advertising adventure. 

Naturally, the real purpose is to get folks 

in the habit of coming to the shows. The 

program, as Lewis expresses it, "exposes 

you to the customer, who becomes aware of 

the service you have to offer." 

What percentage remains more-or-less 

steady customers Lewis isn't saying, but 

all the 40-odd theatres built by General 

Cinema Corp. in the last six years have 

successfully used this patron-building technique, 

Lewis said. He indicated he was 

pleased with the campaign's progress. 

Junior Admission Price Being Tried 

For Year by North Carolina Theatre 

issued a student card and it was thiough 

presentation of these cards at the boxoffice 

that Dutton discovered the age 12-15 group 

However, young people showed that they 

were becoming increasingly annoyed with 

having to present a card to get student 

rates; moreover, the distribution of the 

cards failed to reach many young people who 

attended the theatre frequently. For these 

reasons, Dutton decided no cards of any 

type would be used during the year's experiment 

with the junior admission prices. 

If the test year shows that the special 

price proves popular and builds attendance, 

Dutton plans to incorporate junior admission 

into his permanent policy at the 

Sunrise.

. . Mrs. 

. . Bill 

. . Mack 

. . Local 

. . Prior 

. . Peggy 

. . Every 

her WOMPI membership . . . WOMPI; 

at MGM and Warner Bros, have beer 

designated as hostesses for the WOMP] 

membership November . 

gathering in 

The O'Donnell industry service award, 

won by local WOMPIs at the recent 

WOMPI convention in St. Louis, has beer 

given a place of honor in the clubroom; 

of the Motion Picture Charity Club in thi 

Roosevelt Hotel. 

TOP INDUSTRY BOOSTERS—Pictured above are the Jacksonville WOMPIs 

who were awarded the E. J. O'Donnell trophy at the September convention of 

WOMPI International in St. Louis for rendering the best service to the motion 

picture industry during 1964. The Jacksonville group has a That's Show Biz 

bowling team which carries them into all the city's bowling lanes; they represent 

the industry in force at the annual Jacksonville fair; they serve as volunteer 

collectors in theatres during Will Rogers Hospital drives; they represent the industry 

at the city's annual arts festival, and month by month they provide services 

and funds to a total of 23 charitable groups to better the industry's public image 

in Jacksonville. Seated, left to right; Mildred Lamb, Joyce Malmborg, president 

Kitty Dowell and Myrtice Williams. Standing: former presidents Ida Belle Levey, 

Anne Dillon and Mary Hart, and treasurer Edwina Ray. 

JACKSONVILLE 

. 

. 

JJenry "Hank" Woodard began work as a 

relief manager for Florida State Theatres 

Tim Choulot, Art Castner's assistant 

. . . at the suburban Edgewood, retui'ned 

to his home base after relief duties in 

Gainesville and Daytona Beach and a vacation 

in North Carolina Carroll. 

owner of the Vogue Theatre, Orlando, visited 

Pilmrow en route to a vacation in the 

north Edith Sapp, the former 

Edith Prescott who served as WOMPI 

president several years ago, has rejoined 

WOMPI as a sustaining member. 

Jackie Hess has been promoted to a 

booking post by Ed McLaughlin, Columbia 

manager, following Don Weidick's resignation 

to take a sales position with 

American International Pictures . . Jane 

. 

Weiman. who left the Universal staff in 

1958, has retmned to the industry by join- 

¥ BALLANTYNE IN-CAR SPEAKERS i 

r CONCESSION EQUIPMENT & SUPPLIES 1 

y PROJECTOR REBUILDING SERVICE 4 

Prompt, Courteous Service 'Round the Clock 

DIXIE THEATRE SERVICE & SUPPLY CO. 

1010 North Sloppcy Drive 

P.O. Box 546 Albany, Gcorgio 

Phon«: HEmlock 2-2846 

CONCESSION 

SUPPLIES & EQUIPMENT 

ROYL SALES CO. 

ni2 W. Platte St. 

Tompa 

ing the Columbia staff . . . Alta Morrow, 

formerly of the San Marco Art Theatre 

and Florida Theatre, suffered a broken 

wrist in a home accident . . . Carroll Ogburn, 

Warner Bros, manager, left his office 

on a vacation to his favorite fishing 

grounds . Grimes, Bailey Theatres, 

and Charley Jordan, Howco executive, 

both of Atlanta, were callers along Filmrow. 

A school holiday was proclaimed here for 

students who wished to see President Lyndon 

B. Johnson during a noon political 

rally in downtown Hemming Park and 

many of them took advantage of the leave 

from schools to attend an afternoon motion 

picture show . projectionist John 

La Londe jr.. who operates the Topper 

Theatre, Folkston, Ga.. and the Kingsland 

Theatre, Kingsland, Ga., has issued student 

cards to schools in the two towns giving 

students a reduced rate at his boxoffice 

. . . Byron Adams' staff at United 

Artists began work on a Thanksgiving playdate 

drive by providing all Florida exhibitors 

with a complete list of United 

Artists feature pictures now in release. 

A complete change of film fare came 

to patrons of first-run houses dm-ing the 

week, with "Fail Safe" leading the procession 

at Sheldon Mandell's Five Points, 

followed by Marty Shearn's opening of 

"Of Human Bondage" at FST's Center and 

a double-billing of "Witchcraft" and "The 

Horror of It All" at FST's Imperial. The 

final openings, all on the same day, were 

"Yesterday. Today and Tomorrow" at 

Meiselman's Town and Country and the 

Cedar Hills, "Fate Is the Hunter" at FST's 

Florida and "Doctor in Distress" at FST's 

San Marco Art. 

Special birthday honors were accorded 

to WOMPI members Dorothy Zeitlinger, 

Edwina Ray, Laura Kenny, Lenore Kirkwood, 

Flora "Miss Flo" Korch and Enidzell 

"Easy" Raulerson . responsibilities 

have led Betsy Glass to resign 

A total of 167 hours of humanitariar; 

service to outside charitable groups and 

needy individuals were donated in thf, 

August-October period by WOMPIs Kittji 

Dowell, Edwina Ray, Anne Dillon, Sunns 

Greenwood, Vivian Ganas, Mary Hart anci 

Ida Belle Levey . other WOMPi 

group in the United States and Canadi 

has sent letters of congratulations to th( 

local WOMPI group concerning the "Til 

We Meet Again" party which was given ii 

St. Louis for all delegates to the WOMP 

convention . Poland, formerly i 

local WOMPI officer, has been transferret: 

to an accounting post in Savannah. 

Fly-by-Night Producers 

Florida SAG Targets 

MIAMI—Herb Kelly of 

the Miami Newi 

pointed out in an interview with Mel Karl 

executive secretary of the Screen Acton 

Guild of Florida, how that organization 

with a membership of more than 300 per 

formers, is trying to rid Miami of fly-by 

night movie promoters and improve th 

quality of films produced here, a projec 

that's beginning to pay off. The result i 

that sharp-shooters working on a shoe 

string are finding it more difficult to lui' 

people into putting up money for movie, 

that turn out to be nothing but duds. 

Kelly wrote that the guild is "applyin: 

the pressure by refusing to give permissioi 

to well-known actors to work in picturei 

in which cheap-working nonprofessional 

are the bulk of the cast." By doing so 

Kelly added, "The Guild has pulled thi 

rug from under the fast-buck operators. 

Kelly's article continues: 

Karl explains his method this way: Th. 

so-called producer writes a fairly well' 

known Hollywood actor and offers him 

guaranteed salary to make a movie in Mi 

ami. He asks the man to answer by tele 

gram, collect. The actor is between movi 

and television engagements and has a fei 

weeks open and agrees. He wires back 

"I accept your offer to star in such-and 

such a movie and will report for wor 

when you are ready." That's all the pro' 

moter needs. 

With the telegram in hand, he ferret 

out investors, men and women eager t 

enter the movie business. The suckers ar 

confident they can't lose, not with a nam' 

like "Mr. X" known to movie and T 

audiences around the country. The pre 

SILICON 

Im AITOE RECTIFIER STACKS 

D.iien.d to Fii ony 3.phat* R. 

irom 80 (o 

nscs 

130 Amp.,., 

Lee ARTOE CARBON CO. 

940 W B«l(non* Av«. Chicago 

fnuALnY 

SE-6 BOXOFFICE :: November 2. 19f

i 

So 

, 

This 

1 

\vs. 

.-5 

decoys," 

I 

mimeographed 

I 

Two 

. . . The 

. . . Also 

. . Imelda 

ucer raises as much cash as he can and 

|.uts out a casting call for actors to play 

lupporting roles. And there's the gimmick. 

It doesn't matter whether they've had 

ny experience, just so they go along with 

he racket. Guild scale for a speaking part 

'i $100 a day and the promoter tells the 

Ictor he will pay that. However, and it's a 

;ig however, the actor must kick back $35 

,r any amount the producer figures he 

an squeeze from the stage-struck appliant. 

The fly-by-nighter can make it look 

;gal by requiring the actor to "invest" the 

loney in the picture and share in the proits, 

if any. This trick has been worked 

veral times. In the last two years, at least 

n movies have been made but have never 

en the light of day. They were so bad, 

distributor would touch them with a 

'O-foot 

pole. 

Karl knows how to stop this racket. A 

'creen Actors Guild member in California 

|grees to make the picture and, if the conl:act 

is signed, the Florida office, which is 

'i Coconut Grove, puts it on file. Karl then 

.ills the producer and gives him the bad 

Unless 75 per cent of the cast are 

;uild members, the California actor won't 

f allowed to work in the pictui'e. If the 

loducer wants to do business, he's got to 

,gn up: otherwise, he's left with no wellinown 

name in the leading role. 

the producer agrees but Karl must 

till remain on the alert. When lesser roles 

ire given to Guild members, sometimes the 

remoter tries the kickback gimmick on 

lem. If the Guild member surrenders and 

es caught, he's banished from memberiip. 

'Without a Guild card, it's not easy to 

nd work. 

policy also helps to insm'e quality 

iiovies. Miami has had a bad name in 

irofessional film circles. These promoters 

ave turned out terribly bad movies 

udies. horror films and plain junk. They 

13 interested only in making a fast dol- 

:':. The promoter doesn't care if the picae 

doesn't get on the screens. 

When he must put up a bond guaranteeig 

payment of salaries and hire actors 

ho know what they're doing before a 

imera, the chances are he'll try to tui-n 

ut a legitimate product. 

"By forbidding name actors to be used 

said Karl, "'We're making it 

DUgher for them to work the old racket." 

\ll AM I 

Jewspaper stories here reported that 

Paramount Pictures is looking for 

linette Shermak, organizer of the first 

arlow fan club. Miss Shermak published 

newsletter about Jean 

Larlow called The Platinum Page. Anyne 

knowing Miss Shermak's whereabouts 

• able to furnish any information about 

.er is asked to write Paramount at Harlow, 

;aramount Pictures. 1501 Broadway, New 

'ork. 

films, "Breast Self Examination" 

|nd "Time and Two Women" were shown 

1 two mornings at the Suniland Theatre, 

nder auspices of the American Cancer 

ociety and the South Miami Hospital 

|axiliary. A panel of doctors was on hand 

answer questions at the conclusion of 

|ie screenings. John Connors, science edii>r 

of the Miami Herald, and Jack Oslald, 

medical editor of the Miami News, 

jere moderators. 

— 

NEW ORLEANS 

Tlie town was full of double bills—and 

rei.ssues! The big UKO Orpheum had 

"Bye Bye Birdie" and "Under the Yum 

Yum Tree," while the National had "The 

Best Man" and "Toys in the Attic," and 

among other returns showing were "The 

Grass Ls Greener. North to Alaska and 

Elmer Gantry. 

Local WOMPI president Helen Bila received 

a note from Hi Martin, Universal 

s.iles chief, commending the WOMPIs on 

their aid in the Will Rogers Hospital di'ive 

WOMPI club launched its newest 

project, a series of entertainments for 

psychiatric patients at Charity Hospital, 

with a Halloween party Friday evening. 

Gene Barnett suggested the project. 

In booking: was Maryjo Denison, assistant 

in the M. A. Connett Theatres booking office 

. Giessinger of Richards 

Center was getting acquainted with her 

first grandchild, a son named Kirk Laurence 

born to son Larry and wife. 

The Women of 'Variety Tent 45 s fashion 

show featuring Ki'eeger's Wonderful World 

of Wigs and cocktail furs on a recent Sunday 

evening at the Playboy Club in the 

French Quarter attracted over 100, plus 

Variety Club members and friends. Proceeds 

of $5 a person went to the Variety 

charities. Serving as models were Milton 

Aufdemorte, Gene Goodman, Mrs. John 

Streckfus, Marie O'Hare, Mrs. John Robinson, 

Mrs. Gary Borne, Mrs. Emile Schneider. 

Rosemary Holden, Vivian Van 

Horn, and Norma Hynes. Arthur Ard of 

the Claiborne Towers beauty salon helped 

models on their makeup. A cocktail hour 

and a buffet dinner was on the program. 

Inez Tauzin vacationed a week at home 

. . . Irene Gorka, who was in charge of 

group sales at Martin Cinerama, now 

temporarily suspended, has been in Shreveport. 

She was back over the weekend, and 

joined a Pilmrow Bowling League session 

. . . Henry Oliphant. a co-WOMPI, was at 

his ranch home near Denham Springs recovering 

from injuries he suffered in a 

fall in the bathroom. 

Lillian Flick, retired Filmrow staffer, and 

Calvin Johnson of Film Inspection Service, 

surprised their friends and fellow workers 

by getting married, then flying to Las 

Vegas on a honeymoon, from where they 

postcarded the news . . . Ruth Broome, who 

assists her husband in operation of the Joy 

Theatre in Kaplan, made the round of exchanges 

while in town on a shopping trip 

in town were Dick Guidry, state 

representative associated with Lefty Cheramle 

in the Jet Drive-In at Cutoff, La., and 

Joe Barcelona, Baton Rouge. 

Lon Jones was in town over the weekend 

on a tour of the country distributing 

production notes on "The Bible." which 

Dino de Laui'entiis is filming at locations 

in Spain, Italy and elsewhere. Jones told 

of ths difficulties and pleasures in filming 

the story of the Creation, Adam and 

Eve in the Garden of Eden, Cain and Abel. 

The picture should be completed and in 

release around November next year. John 

Huston is the director. 

The Saenger Orleans has started ticket 

sales for "My Fair Lady," scheduled to 

open November 19 for an unlimited run. 

at $2-$'2.75, all seats reserved . . . Bob Palrick 

of Hollywood conferred with George 

Pabst and Alex Mailho at Blue Ribbon 

Pictures regarding distribution of three 

Patrick pictures. "Stork Talk," "Woman 

" 

and War" and "The Mighty Jungle. Mike 

Ripps of Cinema Distribution of America 

al.so was a caller at Blue Ribbon Pictures, 

which distributes his releases, currently 

headed by "The Pat Black Pu.ssy Cat," in 

this area. Pabst was back on the job after 

an illness. 

Harold Bailey and Lawrence Bethea, 

Gentilly Art Theatres officials, were back 

from a three-week vacation at Miami 

Beach and Nassau. 

New Troy Company 

To Film UN Story' 


HOLLYWOOD—Newest of the new independent 

companies is Troy Productions, 

Inc., founded to produce features by Les 

Hafner. former producer of the Dennis 

O'Keefe TV series, and Orville Hampton, 

co-writer of "One Potato. Two Potato." The 

first venture of the new company will be 

""The UN Story," which will roll in Hollywood 

and New York next February with 

Hafner producing. Hampton will write both 

the original story and screenplay. 

President of the new independent is Al 

M. Clark, a Florida building and construction 

owner. Los Angeles attorney Arthur 

M. Applebaum is secretary-treasurer. 

Agent Glenn Shaw is packager for the 

company. 

« * • 

"Inside Daisy Clover." starring Natalie 

Wood, will be filmed by Alan J. Pakula 

and Robert Mulligan as a joint venture between 

Warner Bros, and PakuIa-MuUigan 

Productions, according to an announcement 

by Jack L. Warner. Produced by 

Pakula and directed by Mulligan, the comedy-drama 

will be made in Hollywood at 

the beginning of next year, with release by 

WB as one of the studio's major releases 

of 1965. Gavin Lambert will write the 

screen adaptation of his successful novel 

of the same name. 

Czech Government Heads 

At Beatles Film Screening 


HOLLYWOOD—Producer Walter Shenson 

arrived in Prague as a guest of the 

Czechoslovakian minister of culture to 

screen "A Hard Day's Night" for the heads 

of the government as part of British Film 

Week. This represents the first phase of 

an exchange between Britain and Czechoslovakia 

in the establishment of a film distribution 

between the two countries. 

Space Giant in Orleans! 

NEW ORLEANS — Richard Kiel. whD 

plays the Space Giant, in the film from 

Woolner Bros.' "The Human Duplicators." 

made public appearances here for the opening 

of the film last month. George 

Nader. Barbara Nichols and George Macready 

are starred. 

'3XOFFICE November 2. 1964 SE-7

THIS SPACE CONTRIBUTED BY THE PUBLISHER AS A PUBLIC SERVICE 

FRANK CUWAN PHOTO 

It's nice to have Charlie Nelson back. 

Last year he had a checkup. The doctor discovered an early diagnosis and treatment. 

early cancer. He treated it promptly, and says Charlie 

Charlie Nelson has good reason to understand it. 

is going to be okay. 

That is why he is going to start educating his employees—with 

an American Cancer Society public 

Charlie always has an annual checkup. Not enough 

people are that wise. Cancer will strike 1 in 4 Americans, 

according to present estimates. More lives could For information about such a program, call your 

Ieducation program in his plant. 

be saved if more people understood the importance of local Unit of the American Cancer Society. 

AMERICAN CANCER SOCIETY 

SE-8 

BOXOFFICE 

BOXOFFICE :: November 2, !£'

, 

showed 

' 

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I 

I 

The 

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I 

as 

j 

I 

I 

TULSA—RCA 

I 

' 

jection 

1 owner 

I track 

I 

the 

I 

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"This 

I 

equipment 

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I Ginnis 

1 

pictures 

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within 

. . George 

HOUSTON 

. . . 

The Hi-Nabor Drive-In. pairing '•The 

Pink Panther" and "Pink Tights," 

equal enterprise by exploiting the 

color at its concessions staiid, where patrons 

found a "pinkie" cold drink available 

throughout the run of the pastelhued 

double bill . . . Prince John Van Badenburg. 

managing director of the Art 

Cinema Theatre since its opening several 

months ago, submitted his resignation . . . 

Pi-eston Huey, manager of the South Main 

Drive-In Theatre, halted traffic with an 

P-184 jet trainer cockpit on display in 

the ozoner's patio Richard Melton. 

River Oaks Theatre manager, is reminding 

his patrons that family entertainment 

can be found at the movies: He has just 

booked the Walt Disney Ti'ue-Life Adventuie 

series for showing, promising local 

film fans a complete Disney program each 

'week for the next six weeks. 

Manager Ellis Ford closed the Delman 

Theatre for several days in preparation 

for the opening of Disney's film fantasy, 

"Mary Poppins" . . . Hollywood luminaries 

Tony Randall, Ailene Dahl, Hugh O'Brian, 

Ann Jeffreys, Robert Sterling and Barbara 

Britton were among the guests who attended 

the Galaxy Ball held recently at the 

Sheraton-Lincoln Hotel. The gala fundraising 

event was sponsored by the Texas 

Mental Health Ass'n . . . Another filmtown 

celebrity who also visited the local 

scene was Hem-y Mancini, appearing in 

concert at the Music Hall . . . Two classic 

films, "Earth" by the Russian Alexander 

Dovzhenko and Pare Lorentz's poetic docu- 

Imentary, "The River." were shown for the 

first time in Houston, sponsored by the 

Contemporary Arts Ass'n. 

"Four Days in November," David Wolper's 

documentary treatment of the tragedy 

that Texans will always remember, 

opened a run at the Tower . . . Third week 

tallies of the Interstate Theatres Pi-esidential 

Pi-eference straw vote showed Presi- 

Lyndon B. Johnson had chalked up 

a 19 per cent lead over Senator Goldwater. 

poll is being conducted in the 77 Interstate 

Theatres in 26 Texas cities. Pai 

trons deposit their ticket stubs in con- 

I tainers for the candidate of their choice 

j 

they enter the film houses. Reports in- 

• 

dicate that percentages have remained 

fairly steady during the past three weeks, 

with the latest totals showing that 59.5 

1 per cent prefer Johnson and 40.5 per cent 

favor Goldwater. 

iRialto at Tulsa Adding 

i70mm Projection System 

service engineers arrived 

here from Dallas are installing 70mm proequipment 

in the Rialto Theatre. 

[The equipment, which arrived in 31 large 

I crates and is valued at $35,000 by Rialto 

Vernon McGinnis, also features sixstereophonic 

soimd that will Involve 

placement of 22 speakers within the 

theatre. 

is the newest, most modern 70mm 

and is adaptable to all processes, 

including Cinerama as well as 35mm," Mc- 

said, adding that 12 new 70mm 

are now in the works for release 

the next two years. "It's om- plan 

i to program as many of these road show 

1 pictures into the Rialto as possible." 

Norm Levinson Resigns 

At Trans-Texas Circuit 

DALLAS—The resignation of Norni Levinson 

as general manager and advertisingpublicity 

director of 

Trans-Texas Theatres 

was announced 

Thursday, October 29, 

by Earl Podolnick, 

president of the circuit 

which operates 

theatres and drive-ins 

over the state. 

No replacement has 

been named for 

Levinson. who had 

been with the company 

six years. 

Norm Levinson 

Prior 

to joining Trans- 

Texas. he was with MGM and Loew's Theatres. 

Dick Empey will serve as head of the 

Trans-Texas advertising department. 

After a brief visit with his family in New 

Haven, Conn.. Levinson plans to retui'n to 

Dallas and enjoy his leism'e before making 

concrete futiu'e plans. Levinson, 39, has received 

much recognition in the motion pictui-e 

industry. He was moderator at the 

first Art Theatre Seminar for Theatre 

Owners of America at the 1963 convention 

in New York. 

SAN ANTONIO 

T ocal radio and western stars called attention 

to the first local showing of 

"Country Music on Broadway" at the 

Alamo, Mission Twin. Lackland and Varsity 

Drive-In Theatres. The film is said to 

be the first feature-length country music 

movie . M. Watson, city manager 

of the Interstate Theatre circuit, reports 

that advance ticket sales are well under 

way for the roadshow engagement of "My 

Pair Lady," scheduled to open on November 

11 at the suburban Broadway Theatre, 

where the current attraction is "Yesterday, 

Today and Tomorrow." Broadway manager 

Eric Brendler has indicated that the run 

of the Embassy drama may be extended 

until the opening of "My Fair Lady" . . . 

The Rigsby Drive-In Theatre has closed 

for the winter, according to Roy Moore 

jr., city manager for Gulf State Theatres. 

Manager of the drive-in is Gene Robinson. 

. . . 

. 

Ignacio Torres, manager of the Alameda 

Theatre. downtown Spanish-language 

showcase, has instituted a "Ladies Day" 

on Monday afternoons with special admission 

prices. Alameda patrons are also offered 

free parking after 5:30 p.m. on a 

parking lot adjacent to the theatre 

The Towne Twin, Fredericksburg and Trial 

Drive-In Theatres, all operated by Stanley 

offered the Texas premiere 

Two Potato" 

Warners of Texas, 

showing of "One Potato, 

. . "Send Me No Flowers" 

at the 

. 

downtown Majestic, which is 

Lynn Krueger, and "Of Bondage" 

at the Aztec, where Norman Schwartz is 

managed by 

Human 

skipper, have earned second-week holdovers 

Andre Previn. musical director 

. . 

of "My Fair Lady." will be guest conductor 

of the San Antonio Symphony on December 

11. 

Starring in Columbia's "Lord Jim" are 

Peter O'Toole, James Mason. Curt Jurgens. 

Eli Wallach. Jack Hawkins. Paul Lukas. 

Akim Tamiroff and Daliah Lavi. 

Oklahoma Warner 

Yields to Wreckers 

OKLAHOMA CITY—The 'Warner 

Theatre 

on West Sheridan avenue is being demolished 

to make way for a parking lot. 

The theatre was constructed as the Overholster 

Opera House in 1905 and carried 

many stage shows for years, with weekly 

vaudeville acts from the RKO and Orpheum 

circuits. When Stanley Warner 

Management Corp. took it over from John 

and Peter Sinopoulo in 1930, it had been 

known as the Orpheum since 1917. 

Warner Theatres changed the name to 

the Warner, and for many years showed 

only motion pictures, with an occasional 

stage show. The first Cinerama pictui'es 

were shown in the theatre, and when it 

ran out of Cinerama product, the theatre 

went back to regular pictures. 

Cooper Foundation took it over in 1961 

from Midwest Theatre Co., which also owned 

the Midwest and Sooner theatres, all of 

which were absorbed by Cooper. The theatre 

was closed early in 1964, and Cooper 

disposed of all its Oklahoma City properties. 

Also entirely out of the pictm-e now 

in Oklahoma City, is Stanley Warner. 

The Warner was sold to Gardner-Mark 

Corp., an Oklahoma City firm, and the 

Midwest and Sooner theatres were sold to 

Barton Theatres, of which R. Lewis Barton 

is president. 

SOUND SCREEN 

RESURFACING 

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BOXOFFICE November 2, 1964 

SW-1

| 

' 

OKLAHOMA CITY 

T ee Roy Hodges, 62, longtime theatre 

owner at Anadarko. died at his home 

in Gore where he had retired several years 

ago after operating a resort at Lake Tenkiller. 

Burial was in Anadarko. He built 

the Redskin Theatre in Anadarko, which 

he operated with his brother Wesley many 

years before selling out to a company. 

Paul Stonum now manages this theatre, 

and operates the Miller there as well. Wesley 

moved to Weatherford where he had 

the Bulldog Theatre several years. Survivors 

of Lee Roy are his wife Alma, two 

sons, two brothers and three sisters. 

Dale Page and his wife have taken over 

operation of the Rialto. which businessmen 

opened in Higgins. Tex., several years ago 

when they moved all equipment, seats, etc.. 

from the closed Rialto in Amarillo. The 

Pages, newcomers to the exhibition, have 

subscribed to Boxoffice which they regard 

as the "bible" of the theatre business. 

They plan to present two pictures each 

week, Friday-Saturday and Sunday-Monday, 

with an occasional free show sponsored 

by local merchants on Saturday 

afternoons. 

Charles Townsend has closed his Canadian 

iTex. 1 Drive-In for the season and is 

showing all pictm-es at his downtown Palace 

Theatre. During the daytime he works 

at a local grocery store. He reports a successful 

summer at the airer, but business 

took a dive after school started. Business 

has picked up at the Palace, and he feels 

the fine upcoming pictui'es should make 

for a good fall patronage. 

. . . 

Ray Depuy and Doug Smith have closed 

the Tuscan Drive-In at Elkhart, Kas., to 

Priday-Saturday-Sunday. The Sands 

Drive-In there, owned by a physician in 

Dumas, Tex., who also owns the Palace 

Theatre and Buckaroo Drive-In at Sum-ay, 

Tex., was closed in mid-September 

W. Lewis Long has closed his 54 Drive-In 

at Guymon and is planning to darken 

his Long at Keyes, Okla., and take a long 

vacation. He would like to sell the Guymon 

airer. Mrs. Long, who has been ill, is up 

and around and "feeling fine." 

Vance and Ben Terry will close their 

Terrytime Drive-In at Woodward and Wa- 

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OKLAHOMA THEATRE SUPPLY CO. 

621 WMt Grand (Hdahomo City 

tonga Drive-In at Watonga November 16. 

They also have the Woodward Theatre, 

which is running full time, and the Rook 

Theatre in Watonga, which will be increased 

to full time when the airer is 

closed. They report good summer business 

at the airers. 

Other drive-in closings around the first 

of November will be the El Rancho at Dalhart, 

Tex., owned and operated by Don 

Gilbert and Russell Enlow; Prairie at Dumas, 

operated by H. S. McMurry, and the 

Holiday at Spearman operated by Wright 

Hale. All these operators have downtown 

theatres which will continue full time as 

they have been during the drive-in season. 

At Dalhart, Enlow was busy repainting 

the screen at the drive-in. We had a nice 

visit with Bob Powell, who operated the 

Dumas theatres for many years before 

turning them over to his son Ted and Mc- 

Murry. Ted is no longer connected with 

the theatres and is now a full-fledged 

farmer. 

Lamar Guthrie, who operated the Rogue 

Theatre and the Bearcat Drive-In for many 

years, has announced the dismantling of 

the drive-in. The Rogue was dismantled 

several years ago. For the last few years 

Garland Dobson and his wife have been 

operating the drive-in, but they closed 

it a few months ago and Guthrie was unsuccessful 

in getting another operator to 

take it over, so decided the best thing 

to do was to close it. The land has been 

purchased by a nearby farmer. 

In Cheyenne while waiting for Richard 

Rook, who operates the Rook Theatre, to 

come in off his rural mail route, we had 

a nice visit with Mr. and Mrs. Mel Danner 

who operate a variety store there. The 

day before they had motored to Waynoka 

where they operated the Circle Theatre 

many years, before selling it to J. C. "Doc" 

Lumpkin and his brother Leonard, who 

had operated the Rex in Sentinel. Danner 

advised us that the Lumpkin brothers had 

purchased the Ford agency in Waynoka 

and were getting ready to take over that 

operation to add to the theatre operation. 

Leonard also has a jewelry sales and repair 

shop in the theatre building. 

Charles Hudgens, Universal, attended a 

week long meeting in New Orleans. Hem-y 

H. Martin, vice-president and general 

sales manager, presided. 

Officers and directors of the United Theatre 

Owners of Oklahoma and the Panhandle 

of Texas, held a mid-October 

meeting at Hardy's restaurant. One hornbefore 

the meeting, the convention committee, 

headed by Horace Clark, Video 

city manager in Chickasha, met and discussed 

phases of the upcoming fifth annual 

convention to be held Tuesday, March 

9, at the Skirvin Hotel. Present at the 

meeting were president Bill Slepka, 

Okemah; board chairman Johnny Jones, 

Shawnee; vice-president Woodie Sylvester, 

Shawnee, and L. A. White, Weatherford; 

treasurer, Bill Turk, Video Theatres official, 

and members Fred Brewer. Ada; Horace 

Clark, Chickasha; H. S. McMurry, Dumas; 

Louise Wesson, Video; Paul Stonum, Anadarko; 

Volney Hamm, Lawton; honorary life 

member H. D. Cox, Binger, and visitors C. 

B. Akers, Tulsa; A. C. Brown, Shamrock,} 

and Clint Applewhite, Carnegie. 

Akers reported that he thought the 

most dangerous thing that could happen 

nationally would be a bill to make daylight 

saving time standard throughout the 

United States. A bill was introduced in 

the 1964 session at Washington and the 

committee passed it by a vote of 8 to 7, 

but it did not get to the floor before 

adjournment, but he was sure that it 

would come up again early in the next 

session, and all exhibitors should be alerted, 

to contact their senators and representa-i 

tives, not now but just as soon as the bill. 

has been introduced. 

j 

Exhibitors seen on Filmrow included 

Homer C. Jones, Alva; D. B. Hill, Ritz,, 

. . 

Blanchard; Mr. and Mrs. Ora Peters, New 

Wapanucka; Dick Thompson, Thompson 

Theatres; Bob Downing, CoUinsville ; Bob. 

Shepard, Edmond; Ray Hughes, Poteauj 

and Heavener; Mr. and Mrs. C. G. John-' 

son. Sentinel; Everett Mahaney, Guymon; 

A. C. Brown, Texas and Pioneer, Sham-, 

rock; L. E. Snyder jr., Tulsa, and Richard 

Lock, Grove, in to confer with his buyer' 

and booker Jim O'Donnell . Prom Dallas 

were James Pritchard. Allied Artists,' 

and Don Grierson, AIP . . . Wild BUI Gil-' 

liam, a former theatre owner and operatorin 

several Oklahoma towns, the last being 

Ardmore, was in town. 

Seibert 

Worley, Texas and Pioneer the^ 

atres, Shamrock, planed out of Amarillo onj 

October 23 for Philadelphia and took sev^ 

eral of his television system assistants fori 

a five-day schooling in electronics. Worlej^ 

operates Community Television System iii| 

Shamrock, Spearman and Clarendon, Tex.l 

and Beaver, Okla. His brother Eugene, whc 

resides in Washington, D.C., and is a partner 

in the Shamrock theatres, recently 

visited Seibert. 

J. Shaftel Organizes 

Berkshire Prociuctions 


HOLLYWOOD—Following two years a.' 

executive producer in charge of new programs 

for the Don Fedderson Co., Jose: 

Shaftel has set up Berkshire Production: 

to own and develop new properties for television 

and motion pictures. Shaftel's current 

commitment is to produce and direc^ 

for Ely Landau "The Journey of Simoi 

McKeever," Albert Maltz' novel which hi 

bought last year from 20th-Pox and whicl 

he himself, screenplayed. 

, 

Seventeen-year-old Katherine Walsh ano 

22-year-old Duke Hobble are the first ac' 

tors to be signed by Columbia Pictures ii 

its campaign to discover and develop ne\ 

acting talent. 

i 

^j)" 125 HYDE ST SAN FRANCISCO, CALIF 94102 

SW-2 BOXOFFICE November 2, 19f 

(

1 From 

j 

that 

. . . H. 

. . Mrs. 

. . 

. . Clara 

. . Myrtle 

. . Hank 

Cashier Sells Her 

,3SM0M0th Ticket! 

Mideast Edition 

Cleveland — Match this! Avalon 

Henry, at present cashier at Loew's 

State Theatre, began her ticket-selling 

career in Loew's Stillman 30 years ago, 

and based on her average weekly sales, 

she figured on October 12 she had 

just sold her 35.840.000th paste board. 

She has been cashier not only at 

Loew's State and the now-gone Stillman 

but also at the Allen Theatre 

when Loew's had it. She is the one 

who now answers the telephone at 

Loew's State with "Good afternoon 

lor evening) ! Thank you for calling 

Loew's State Theatre." 

This is a new vogue set by district 

manager Herbert Brown. She reports 

practically every patron calling 

the theatre is made a "bit breathless" 

by this courteous phone-answering . . . 

but no one hangs up until he has 

asked his question. 

In some cases, if he had a beef, he 

is so mellowed that he just oh's and 

ah's and finally "guesses it didnt 

amount to too much anyway." 

F/. 

PASO 

n Cinerama, there was "The Flight of 

the Eagle." Paul Mantz, in El Paso over 

recent weekend, was pilot of the B25 

iicraft from which the scene was filmed. 

yith piercing brown eyes, he knows the 

•ky better probably than any other living 

Individual today. Twenty-seven years ago, 

lantz soloed in an old PT-1. Recently. 

e flew a brand new jet 104 from Edwards 

lir Force base in California to Albuquerue 

in a matter of minutes. Associated 

ith Tall-Mantz Movie Productions, he 

nd another oldtimer of the air, Frank 

"allman. have joined forces in a numci- 

of enterprises. At Southwest Air 

iangers. where the famous B25 was hangled. 

Mantz spoke of their "Movieland of 

he Air" adjacent to Disneyland. There 

•hey have working antique planes dating 

ack to 1909. He is quick to point out 

hat these aircraft are not just "for lookng 

only"—they are ready to fly at a 

loment's notice. 

I 

The city of Juarez has brought suit belore 

the Chihuahua supreme court seeking 

payment of 3.924,000 pesos i$313,- 

i20» allegedly owed in taxes by operators 

|f Juarez motion picture theatres. The 

theatre owners refused to pay. saying 

jhat they paid the taxes in advance to the 

|ity at the request of former mayor Felix 

(ugo. City officials contend there is no 

ecord in the city treasury indicating paylients 

have been made. 

-ortoonists Okay Goals 

•om Western Edition 

HOLLYWOOD—Members of the Screen 

artoonists lA Local 839 met to approve 

rom 25 to 30 recommendations to be inrluded 

in upcoming negotiations with stujios. 

Following approval by the body, the 

iarious points will be submitted to lA vicejresident 

George Flaherty for inclusion in 

;he international's general proposals. 

DALLAS 

Qround was broken during the week at 

Austin for the 830-.seal American Theatre 

which Trans-Texas Theatres is building 

there . Ray Jennings of Hondo 

was home recuperating after surgery . 

Dutch Cammer was calling on accounts 

in San Antonio and the Rio Grande Valley 

for AIP. Don Grierson. AIP manager, 

reports Ralph Forman, a booker 

for Cooperative Theatres at Detroit, won 

the AIP anniversary drive grand prize, 

a free trip to Hollywood. Bobbi Shaw, 

who has a part in "Pajania Party," will 

stop here on a tour in behalf of the 

picture. 

Whit Boyd, active in the film business 

20 years, has organized Ciescent International 

Pictures, with an office at 2013 'b 

Young St., to distribute pictures in Dallas, 

Oklahoma City, Charlotte, New Orleans, 

Memphis, Atlanta and Jacksonville exchange 

area. The office secretary is Diana 

James. His first picture is "Passion in 

the Sun." 

Walter Penn, back from a trip to Galveston 

to see Vernon Christian at the John 

Seeley Hospital, reports the UA Television 

representative is doing well and doctors 

feel he may recover completely from his 

auto accident injuries. He remained unconscious 

several days . . . Walter P. Morgan 

jr. of Morgan Express Service, was 

elected president of the Dallas Kiwanis 

Club. 

. . . Lillian 

Elmer Hollander conferred with manager 

Bill Williams at 20th-Fox on "La 

Bonne Soupe," an International Classics 

film. Hollander and Williams also called 

on circuit heads and bookers at Oklahoma 

City in behalf of the picture 

Stockdale received the prize for raising 

the most money during the recent Paramount 

Pep Club fund raising campaign 

K. Buchanan and wife went to 

Oklahoma City to see Mrs. Buchanan's ill 

mother. 

Glenn Fannin, Embassy district manager, 

hosted a screening of "Santa Claus 

Conquers the Martians" at the Pox screening 

room. Among exhibitors present were 

Joe Jackson. Raymond Willie and Bill 

Mitchell of Interstate: Roy Adams and Bill 

Barber, Rowley United: E. D. Hayle, Jefferson 

Amusement: Bernie Palmer, General 

Cinema; Jim Brassell, Trans-Texas 

Theatres: Brandon Doaks, Stanley Warner 

May We Help You? 

"Satisfaction Guaranteed" 

phone LA 8-6302 or write 

Ted Lewis Booking Agency 

(fl 4703 No. Central Expmsway Dallas 5, Taxai IT 

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For all your theatre needs 

Authorized dealer for 

Century— R.C.A.—Motiograph—AWieroh 

2200 Yeunt tlTMt, DWk*, TaHM 

of Texas, and Harry Sachs of Adelman 

Theatres. 

Elsie Parish, president of WOMPI, has 

appointed Dorothy Barbosa of Interstate 

treasurer to replace Betty Owens who resigned 

due to ill health. Rosa Browning 

and Blanche Boyle will be in charge of 

the club's Chri.stmas bazaar and bake 

sale, which will be held December 4. 5. 

Dalls have been distributed by Thelma 

Jo Bailey, service chairman, to dress and 

prepare for use by the Salvation Army 

at Christmas. Minna Mae Stevison was in 

charge of WOMPI activities at the Dallas 

Lighthouse for the Blind booth during the 

state fair. 

Wayland IJllard, manager at Paramount 

in Memphis who attended the sales meeting 

here Monday and Tuesday headed by 

Charles Boasberg. reported that Howard 

Nicholson was still in the hospital in Memphis 

and wUl likely be there for eight or 

nine weeks. He has a steel plate on his 

left wrist and the wrist is in traction. 

Wayland usually goes by each morning 

on the way to work to see Howard. 

Cliff Wood, head shipper 

Shipping & Inspection Bui'eau, 

at Central 

was home 

recuperating after an illness . . . James 

Curry, former Warner Bros, shipper from 

Central Shipping, was recuperating from 

Don L. Horton. also of Cen- 

an illness . . . 

tral Shipping, returned to work after a 

stay in Chester Clinic . Nelson 

was also back on the job after recovery 

from pneumonia . Darnell, Columbia 

inspector, was home recovering 

after an operation . Kitts. a retired 

inspector, visited Central Shipping 

friends. She has been suffering with a 

severe case of arthritis and other complications, 

making it practically impossible 

for her to get about, so the visit was a 

treat to her as well as her friends at Central. 

While out she also attended WOMPI 

luncheon at the White Plaza . . . Aline 

Harwood. head inspector at Central Shipping, 

has been home ill for several months 

with multiple complications. 

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I'OXOFFICE :: November 2. 1964 SW-3

No maner how you figure it: 

i 

^ 

4 

11 

"^^ -:: - ~ 

J 

-^ 1 eHJ g 

= i^ ^ "^ 

ai - u o* 

With your heart . . . Consider that the objective of 

your United Fund or Community Chest is not just to 

raise money—but also to raise human hopes. That the 

objective is not simply to get a red line to the top of 

a cardboard thermometer, but to get people back on 

their feet. That the objective is really not to meet 

quotas, but to meet your responsibilities as a member 

of the community. It's this simple: the children you 

give health and hope to today could be the ones who 

v/ili give vitality to your town and your firm— tomorrow. 

With your head ... The United Way's once-a-year 

appeal supports the health, welfare and recreation 

services that make your community a better place to 

live, work and raise a family. It operates on business 

principles. Through regular audits of budgets and 

services by local citizens, current community needs 

are fulfilled; through planning, future needs are programmed. 

Help your company's standing in the community 

by your own leadership, a generous corporate 

gift and an employees' payroll payment plan. 

Your company should give fun support to 

this year's United Way Campaign! 

Space contributed as a public service by this magazine.) 

BOXOFFICE 

SW-4 BOXOFFICE :: November 2, 1:4

I combining 

I 

Cinema 

I 

Helps 

I The 

I 

Cooper— 

I 

' 

Slote—Water 

I 

[ 

HARTFORD—A 

I 

executive 

; 

ford 

' 

I 

j 

I 

, 

The 

— 

—— 

— 

kept 

— 

I 

national! 

Three Penny Opera' 

High in Milwaukee 

MILWAUKEE — "Three Penny Opera." 

percentages at the Cinema II 

and the neighborhood Times theatres, enjoyed 

a 190 opening week to lead all other 

product, new and holdover. Also opening 

with good drawing strength was "Of Human 

Bondage." 160 at the Towne. "Where 

Love Has Gone" came in at 125 in a fourtheatre 

booking. 


I, Southgate, Moyfair; Btuemound Drivein— 

Where Lore Hos Gone (Para), 2nd wk 125 

Cinema II Times Three Penny Opero (Embassy) 

Paloce Fate Is the Hunter (20th-Fox) 

. .190 

100 

Riverside; 41 Twin, Storlite drive-ins The 

Lively Set (Univ) 120 

I 

I Strond— Topkopki (UA) 150 

Towne— Of Human Bondage (MGM) 1 60 

Warner—The Secret Invosion (UA) .100 

Minnesota Teachers Convention 

Tail Safe' to 200 

MINNEAPOLIS—The city bustled with 

Minnesota education conventioneers last 

week and the crowds spelled big boxoffice 

returns for several of the town's first runs. 

200 per cent at the Gopher for "Fail 

Safe" reflected interest in this timely pic- 

I 

Iture: "Send Me No Flowers" continued to 

I please at the Mann with a 140 count in a 

second week. 

How the West Was Won (MGM- 

Cinerama), 85th wk 

.100 

Gopher Foil Safe (Col) 

.200 

; Lyric Of Humon Bondage (MGM), 4th wk. . 

. 90 

Mann—Send Me No Flowers (Univ), 2nd wk. .140 

j 

Orpheum So Dear to My Heart (BV), reissue 90 

1st, Louis Park Murder Ahoy (MGM) 120 

Stote—The Lively Set (Univ) 100 

Suburban World The Night Wotch (Consort 

Orion) 1 00 

World—Topkapi (UA), 2nd wk 120 

"Mediterranean Holiday' 

Popular 150 in Omaha 

OMAHA—There was nothing spectacular 

I 

• wk. 

in grosses on the Omaha movie front last 

week but "Where Love Has Gone" opened 

with 120 at the Orpheum and "Mediterranean 

Holiday" had a good third week at 

'the Cooper. "It's a Mad. Mad, Mad. Mad 

World " up a good pace in its 13th 

week at the Indian Hills Cinerama Theatre. 

Admiral—A Shot 

Cooper— Mediterranean 

in the Dark 

Holidoy 

(UA), 

(Cont'l), 

2nd 

3rd 

wk 100 

..150 

Indian Hills It's a Mad, Mad, Mad, Mod World 

UA-Cineramo), 30th wk 150 

:moha Kisses for My President (WB) 100 

Orpheum Where Love Has Gone (Paro) 120 

Birds (BV), reissue 90 

New Coliseum Would Bring 

JMore People to Hartford 

j 

coliseum under consideration 

for Hartford would be primarily 

a convention and exhibition hall, although 

the facility would be usable for sporting 

events, 

] 

according to Arthur J. Lumsden. 

director of the Greater Hart- 

Chamber of Commerce. 

A private developer—identity yet to be 

disclosed— is making a serious study, Lumsden 

has told the metropolitan Hartford 

press. 

Lumsden said, moreover, that the cham- 

I bar's new convention bureau, in its first 

three months activity, has booked nine national 

conventions which will bring $1 million 

to the city, 

bureau, he noted, is limited in encouraging 

groups which require extensive 

! 

exhibition space. 

f 

Ned Brown, a leading literary agent, 

I 

[holds the post of literary consultant to 

Embassy Pictui-es. 


Elmer P. Nelson Gave Waseco, Minn, 

'Theatre to Be Proud of 40 Years 

WASECA, MINN, — Although several 

prospective buyers manifested interest in 

buying the State Theatre when Elmer P, 

Nelson decided to retire this fall, Nelson 

said he chose to lease the State to James 

Frascr because "he considered Praser an 

up-and-coming young man who would give 

Waseca a good theatre. Too, Fraser agreed 

to continue in his employ all of those 

State Theatre workers who desired to remain 

with him." 

Fraser already was operating the Auditorium 

Theatre and the Drive-In Theatre 

at Red Wing, where he lives, and the Time 

Theatre in Rochester when he took on the 

added responsibility of the State in Waseca. 

True to his promise to Nelson, Fraser has 

retained Lester Hanson as manager of the 

State and all other State staffers. 

Nelson himself drew this tribute from 

the Waseca Journal when he retired: 

"Nelson has given Waseca one of the 

best theatres in southern Minnesota. Booking 

of pictures has frequently been ahead 

of the Twin Cities and other cities larger 

than Waseca. He has always maintained 

a modern theatre, outstanding for its 

Outspoken Film Critics 

Studied by Film Group 

From Mideast Edition 

DETROIT—The outspoken critic and the 

patron of motion pictures considered objectionable 

are often the same person, 

Mrs. William G. Sullivan, president of the 

Federation of Motion Picture 

Councils, told the President's Day musical 

tea of the Greater Detroit Motion Picture 

Council. 

People who read objected-to books are 

the very ones who sometimes complain 

about them. Mrs. Sullivan said, noting that 

women in their 40s who complain about 

the availability of some types of paperbacks 

are ones who have them in their 

own homes. Similarly, Mrs. Sullivan said, 

people will go to a motion picture and 

complain about it as objectionable—but 

won't take the trouble to go around the 

corner to see a better quality film. 

The meeting drew some 225 women, one 

of the council's largest attendance, a large 

proportion of them being the presidents 

of the many women's clubs who were invited 

for President's Day. 

The November meeting of the council 

will be devoted to exploration of how- a 

pictm'e council works. Mrs. Raymond R. 

Kanagm-, president, said. This will go into 

the problems of film evaluation, with 

stress on the point that just belonging to 

a council does not make the person an expert 

on motion pictures. 

Mrs. Kanagur also announced that the 

council is cooperating with the University 

of Detroit, a Jesuit school, on plans for a 

film festival to be held after the first of the 

year. Concern was expressed in dealing with 

the problem of 16mm nontheatrical competition 

in offering films for study by college 

students. The university festival. Mrs. 

Kanagur stressed, will be held in a regular 

commercial theatre, and. while it will be 

used to raise funds for university use, the 

presentation will be commercial. 

cleanliness. The State Theatre has under 

his 40 years of ownership been an Institution 

in which Waseca people took justifiable 

pride." 

Nel.son came here Labor Day, 1924, after 

purchasing the State from the Manthey 

brothers. Prior to settling here permanently, 

he had managed several theatres for 'V. 

B. 'Valleau of Albert Lea in Minnesota, 

Iowa. North and South Dakota, including 

a six-month stint at the Waseca State In 

1919 when it was one of Valleau's theatres. 

During his 1919 residence here. Nelson 

helped organize American Legion Post 228, 

throughout his later residence he has been 

a leader in civic and community activities. 

He and his wife Julia will continue to 

make 822 Third Ave., Southeast, Waseca, 

their home, according to the Journal. They 

plan to make winter trips to the south and 

also will be frequent visitors in the east, 

since their son. Dr. Phillip Nelson, serves as 

a full professor and head of the music department. 

Harper College, a branch of New 

York University, at Binghamton, N.Y. Dr. 

Nelson and his wife have a daughter. 3, and 

a son, 1. 

NCA Offering Annual 

$25 Associate Plan 

MINNEAPOLIS—North Central Allied 

president Ray 'Vonderhaar has announced 

a new associate membership classification 

for the organization. Individuals will be 

accepted on a $25 annual membership basis 

but will not be eligible to vote or hold office. 

A new service to members will also be 

initiated in the NCA bulletin when the film 

evaluation committee begins publication of 

its Boxoffice Scoreboard, a rating service. 

Members of the committee handling the 

new service include: Ward Nichols, 

Wahpeton. N.D.: Ben Berger. Minneapolis: 

Don Buckley. Redwood Falls: 

John Snyder, 

Williston, N.D., and Ralph Pielow of Quad 

States Theatre Service, Minneapolis. 

Cleveland to Honor Mitzi Gaynor 


HOLLYWOOD—Mitzi Gaynor has been 

named "Hungarian of the Year" by Cleveland's 

"Night in Budapest " committee for 

her "outstanding contribution to American-Hungarian 

understanding." it was announced 

by Joe Pasternak, honorary chairman 

of the eighth annual award event. 

Miss Gaynor will fly to Cleveland November 

14 to attend the dinner in her honor. 

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»7r 

OMAHA 

ôn Shane, Tii-Stalcs circuit city manager, 

announced that tickets have gone 

on sale for the Clay-Liston fisticuffs which 

will be shown on closed television November 

16. Prices will be $5 and $3.50 and 

Shane said. "We have seen a lot of early 

interest." The heavyweights consistently 

draw good crowds for the TV performances 

... Ed Metzger, exhibitor at Tyndall. 

S. D.. has reopened his Cozy Theatre. 

He closed his drive-in for the season last 

week. Outdoor theatre ow-ners have received 

a bonus this year as beautiful fall 

weather has continued to grace the Midlands. 

Many outstate exhibitors have been 

hosts to hunting parties and Warren Hall, 

who has the Rodeo Theatre at Burwell, is 

H 

V

' 

The 

, eared 

; huge 

, The 

I^ convention 

VIINNEAPOLIS 

'he Minnesota Education Ass'n annual 

again meant two days off 

ohool for the kids and an opportunity for 

leighborhood and smalltown exhibitors to 

)ck away a little extra Christmas money 

ia special matinees slanted toward the 

ounger set. "A Hard Days Night" had 

isely been held back from subrun until 

ist week's MEA vacation, and neighborlOOd 

exhibitors had a more profitable 

jDund of special showings than usual, with 

eatle photo giveaways and afternoon 

lowings. 

Minnesota State Fairgrounds be- 

,ame Little Hollywood for a few- hours a 

•eek ago Saturday night when the Hubert 

llumphrey Democratic Bean Feed and 

':ally was held in the Hippodrome. A planepad 

of movie folk flew in to provide the 

ntertainment and the $1 admission drew 

throng of Democrats land a few 

tepublicansi to the evening of fmi. Steve 

|.llen. Jackie Cooper. Eddie Fisher, Henry 

onda, Tippi Hedren, Janet Leigh, Dorothy 

JTovine, Carl Reiner, and Barbara Rush apin 

a musical review written by Mili3n 

Berle and Sammy Kahn, featm-ing Miss 

i'rovine's dancing and Cooper's drum playhg. 

All the dazzling lovely Janet Leigh 

ad to do was stand there and smile. 

A decision on Ted Mann's proposed 

'inerama Drive-In has again been de- 

:iyed by the Bloomington city council. The 

jouncil voted 5-to-l to take the matter up 

|Iovember 2. Ted Mann asked Bloomington 

nayor Donald Hasselberg to read a letter 

ent to council members by Howard Minky, 

vice-president of Cinerama, Inc.. of 

lew York, expressing the firm's belief in 

llann's "reputation for integrity" and 

|irging the council to approve the applicajion. 

At earlier hearings, opponents had 

expressed doubts that the theatre actually 

iould be a Cinerama. 

Starlite Drive-In at Huron, S.D., 

'las begun its weekends-only policy 

vhich will continue until the theatre is 

,orced to close by bad weather. The In- 

'lian summer being enjoyed by the entire 

irea has been a boon to upper midwest 

irive-in 

operators. 

ll^MA 

Fred Dixon Retains Title 

In Frisco Golf Outing 

SAN FRANCISCO—Fred Dixon, United 

California Theatres, defending champion, 

successfully defended his title in the 18lh 

annual 'Variety Club golf tournament 

Thursday at Peacock Gap. 

The low net winner was Barney Levy. 

For guests, Jim Wilbert and Steve Stiniac 

lied. The guest low net prize went to 

Bob Woods. 

The turnout was the best in years, with 

perfect weather encouraging the barkers 

and their friends. A buffet luncheon was 

served. 

Nate Blumenfeld presented the trophies 

and door prizes at the dinner, after which 

he sold tickets to the Blind Babies benefit 

premiere of "My Fair Lady" at the Coronet 

Theatre on the 30th, sponsored by 

the Variety Club. 

Bealle Suite Carpet 

Aids Variety Drive 

CLEVELAND—Jack Silverthorne, manager 

of the Hippodrome and former chief 

barker of Tent No. 6, made the smartest 

"charity move" that has yet been struck 

by the local Variety Club for its favorite 

charity, Ohio Boys Town. 

In a deal with Allen J. Lowe, president 

and general manager of the Cleveland- 

Sheraton Hotel, the club acquired the carpeting 

from the Beatles' suite during their 

recent visit here. Then the cutters at Richman 

Bros. 

I 

tailors donated their services 

I 

for rug-cutting, turning the carpeting into 

one-inch squares. Each will be put in an 

envelope by the club members, aided by 

the 'Women's auxiliary, and delivered to 

any who contribute $1 to Ohio Boys Town. 

Twenty-four theatres have joined to 

give a free matinee October 24 for all who 

come and deposit their buck for the envelope 

and its contents, which include a 

letter from Lowe attesting to the fact 

that swatches it contains is from the 

Beatle suite. 

The projectionists and stagehands are 

contributing their services on the 24th. 

If any one wants a souvenir but cannot 

attend the free show, he lor she) can get 

the memento by sending an addressedand-stamped 

envelope, to Ohio Boys Town. 

Tent 6 hopes to raise $50,000 by this 

means, and in a page 1 story in the Plain 

Dealer, announcing the whole affair, Silverthorne 

stressed that the move was not 

one intended to publicize further the 

Beatles but is a move for Ohio Boys Town, 

all in the hope that the individual $1 contribution 

will be considered as a help for 

homeless boys. 

English Union Members 

Preview 'Finest Hours' 

DENVER—Some 400 delegates to the national 

convention of the English Speaking 

Union, representing 70 branches throughout 

the United States, viewed a special 

screening last month of Jack Le Vien's 

"The Finest Hours," the Columbia Pictures 

release based upon the World War 

II memoirs of Sir Winston Churchill. The 

prestige organization is already engaged in 

a full-scale program to promote and publicize 

the film as a tribute to Churchill. 

Cough too much? 

Short of breath? 

I* 

mm 

ft ** 

ft It ft 

ftftft 

Don't take chances with a Respiratory 

Disease -one of the 

sicknesses of breathing. 

Chronic RD afflicts at least 1 

out of every 15 Americans 

today. Don't take chances with 

its most common symptomschronic 

cough and shortness 

of breath. Your local Christmas 

Seal organization and the 

National Tuberculosis Association 

say: See Your Doctor.' 

BOXOFFICE 

IBOXOFFICE November 2, 1964 

NC-3

^l^^—BBB 

Sell . . . and Sell 

Scores of busy little messages 

go out every week to a tremendous 

audience — and they get a tremendous 

response! 

Every exhibitor is 

busy— buying, 

selling, renting, hiring. All this is 

made easier 

and more profitable 

with the classified ads in Clearing 

House each week. 

READ • USE • PROFIT BY— 

Classified 

Ads 

In 

BOXOFFICE 

Greatest Coverage in the Field—Most Readers for 

Your Money 

Four Insertions for Price of Three 

NC-4 BOXOFFICE :: November 2, 196

i 

The 

have 

— 

Allied of Michigan 

Re-Elects London 

DETROIT- Milton H. London was retiected 

to his ninth term as president of 

Allied Theatres of Michigan at the Thui'sftULTON 

LONDON 

day meeting as the National Allied convention 

neared its close here. Others reelected: 

Jack D. Loeks. vice-president: 

William Wetsman, treasurer; Fred Sweet, 

secretary, and Alden Smith. Samuel Barrett, 

Carl Buermele, William Clark and 

Lou Mitchell to the executive committee. 

Harry Rubin. Benton Harbor, and John 

"Bud" Taylor, Rochester, were added to 

the board of directors. Directors re-elected 

were Irving Belinsky, East Detroit: Gordon 

Bennett. Hastings; John Dembek, 

Adolph Goldberg, Norman Ladouceur and 

Del Ritter, Detroit: Fred Forman, O.xford: 

William Jenkins, Adrian; Jack Krass, 

Royal Oak: Lou Lutz, Highland Park; Emmett 

Roche, Hart: Elton Samuels, Jackson: 

Wayne C. Smith and Peter Swirtz, Pontiac, 

and Frank Spangle, Utica. 

The new officers' terms may be shortened 

as advancing of the 1965 convention 

to spring is proposed. 

The national convention sentiment generally 

favors association unification of all 

independent exhibitors be adequately protected. 

To Release 'Maya' in India 

=rom Western Edition 

HOLLYWOOD—The King brothers completed 

conferences with A. S. Naik, chairman 

of the board of the Indian Commission 

for Motion Picture Export, and J. N. 

Bhat, consul for India in San Francisco, 

on production arrangements for the Kings' 

forthcoming MGM picture, "Maya the 

" 

Magnificent. film is scheduled for 

a November start on locations in India with 

John Berry directing. 

Named Detroit Censor 

DETROIT — Lt. Robert 8. Quaid. 26 

years on the Detroit police force, has been 

appointed head of the censor bureau in 

charge of censoring motion pictui'es and 

I 

other entertainment, and promoted to the 

rank of inspector. He succeeds Leslie Cald- 

1 well, retiring. 

Women at Allied Gathering Treated 

To Program of Fashions, Decoration 

By MARY EVELINE REVES 

DETROIT—Women coming to the Allied 

convention found that a whole separate 

program of delightful activities for each 

day had been arranged especially for them. 

For in.stance the opening event was a 

luncheon at the Roostertail, a beautifully 

decorated swank supper club overlooking 

the Detroit river and Belle Isle park. This 

proved so enticing that many more ladies 

than were originally signed up decided to 

cime and literally overflowed the place. 

General arrangements were handled by 

Evelyn London, who proved a gracious and 

very competent hostess. A bevy of the Detroit 

ladies worked hard on all arrangements, 

and I'd like to name them all. 

These were the members of the Variety 

Club Barkerettes led by Chief Barkerette 

Grace Fraught, and the ladies of the 

Greater Detroit Motion Picture Council 

Isd by president Helen Kanagur. 

At the Roostertail luncheon, each table 

had an attractive centerpiece with a green 

vase holding lavender violets. This was 

awarded to the one finding a lucky penny 

under her cup. Then a fashion show was 

presented with Betty Bahr, television personality, 

as the commentator. The fashions, 

from Franklin Simons Co., started 

with bathing style of the 1890s, a wedding 

gown from 1900, fringed dress of the 

1920s, and then today's fashions. 

Camille Borawitz, a very young star of 

tomorrow, aided in the story book narration. 

A very interesting group of fashions 

in price classes that would appeal to 

all women was shown, from sports clothes 

to high evening fashions. The grand prize 

Cincinnati Times 

of the day. a three-piece suit, was awarded 

to Mrs. Garrett Van Meter of Petersburg. 

W. Va.. and there were about 60 other substantial 

gift certificates and prizes. 

Then the buses took us to the beautiful 

Fisher Theatre for a guided tour of this 

house which was recently remodeled at a 

cost of $3,000,000. 

We joinad the men for the Young at 

Heart Celebrity luncheon Wednesday, then 

off to hear Mary Davis Gillies, senior editor 

of McCall's. talk on "Popular Home 

Decorating." with Allied Chemical's Caprolan 

carpet division as sponsor. She said 

that motion picture sets have a direct influence 

on home interior design and planning, 

especially in such things as color 

schemes and period furniture. Pictures 

like "Gone With the Wind." "My Fair 

Lady" and 

" 

"Cleopatra an especial 

influence on the decorating of today's 

homes. 

On the final day we were guests for 

luncheon at Fairlane. home of Hem-y 

Ford, the found.°r of the Ford Motor Co.. 

and a guided tour of portions of the mansion. 

We looked at the recently restored 

rose gardens of several acres which were 

the especial pride of Mrs. Clara Ford. 

Then we went to nearby Greenfield Village 

for a guided tour of this vast and 

unique collection of antiques and memorabilia 

from our early American history gathered 

by Mr. Ford. 

all-day. allnight 

fashion by Fashion Two 

A special bonus 

makeup 

was an 

Twenty for everyone at a special studio 

in the hotel. 

What more could a 

woman ask for? 

Theatre Repaints 

Front for Each Program Change 

CINCINNATI—Times Theatre has done 

it again with a brand new face and change 

of pace for the pleasure of its patronage 

in its presentation of "A Shot in the Dark." 

which opened this week. 

to give a new 

The policy of the theatre is 

look to the biggest piece of advertising it 

has. the house itself, for the presentation 

of each film played. 

For "A Shot in the Dark." the front and 

the marquee of the theatre have been 

freshly painted a polished stark white and 

jet black, accented by a deep blue. 

The usherettes, especially selected for 

the duration of the film's run. are dressed 

in French maid costumes which complement 

and add atmosphere for "A Shot in 

the Dark." 

While "A Shot in the Dark" can reasonably 

stand on its own legs, it is the combined 

showmanship of the "three musketeers" 

Roy White, company president, his 

assistant. Don Wirtz and the talented interior 

decorator, Dan Acito. that accounts 

for th? difference between a good run and 

a big success. 

Opening last February as a first-run 

house, the Times previous to the "A Shot 

in the Dark." has played just two films 

"Tom Jones" and "The Pink Panther" 

before a combined patronage of 209,000.

husband 

I 

Pearl 

secretary 

. . Hazel 

. . National 

. . 

. 

. 

, 

CLEVELAND 

Two theatres, the Detroit and the Mayland, 

switched the past week from the 

usual suburban-run policy to first run, offering 

Jules Dassin's new "Topkapi." The 

entertainment map in Cleveland has been 

changing rapidly for the past several 

months, but this is the most radical of 

them all. The Cinema has become an accepted 

first-run theatre. The new- one for 

Severance Center will be a first run. The 

Palace has played day-and-date first nans 

with drive-ins, but the switch by the Detroit 

and Mayland is the most sudden and 

surprising of them all. Ray Essick of the 

Mayland and Leonard Mishkind of the Detroit 

feel sure of their new policy. They intend 

"Topkapi" to remain for a long run 

and will follow it with "Kiss Me, Stupid," 

with Kim Novak and Dean Martin. 

Nat Barach, property master, reports the 

Variety Club selected Wednesday, October 

28, for the annual election. A free dinner 

was part of the program for the evening 

at the Somerset Hotel. Since publishing 

a magazine is a job involving some 

time lapses, the names of the new crew 

will not reach this column until next Monday. 

Sanford Leavitt of Washington Theatres 

is quite reasonably proud of his children. 

His son-in-law, Robert Crow 

< 

of 

daughter Marilyn) has been serving his 

internship at Cincinnati General Hospital. 

THE BIG COMBINATIONS 

COME FROM 

Allied Film Exchange Imperial Pictures 

1026 Fox Building 

Detroit, Mich. 

THEATRE 

2108 Poyne Ava. 

Clavclond, Ohio. 

SERVICE 

botked by experience and resources of 


RCA SERVICE COMPANY 

5121 W. 161 St., Cleveland, Otiio 

Zip Code 44135 Tele.: 671-3775 

He has just been notified that he has been 

awarded one of six surgical residences at 

Milwaukee General Hospital, operated in 

conjunction with Marquette University. 

This is to start July 1, at which time Dr. 

and Mrs. Crow will move to Milwaukee . . . 

The Leavitts' other daughter Barbara attended 

the Cornell University homecoming 

celebration last week and is now back at 

American University in Washington, D.C., 

carrying on a multitude of campus activities. 

As a political science enthusiast she 

is right in the thick of things political. 

The two Helens are in the news again. 

Helen Albertson of National Theatre Supply 

had a short and dismal vacation when 

daughter Lynn tin nurse training) was all 

but hospitalized at the beginning of the 

planned vacation and had to give up and 

come home. On October 24 their house in 

Wickliffe was one of the three burglarized 

by what seems to have been a set of discriminating 

housebreakers. They made a 

shambles of her house, but got no loot since 

the Albertsons put their trust in banks, 

rather than boxes. One of the other two 

families lost $40 and the other $350. For 

those who like details, entrance was made 

through the milk chute. 

. . . Mr. 

The other Helen iBell) of Cooperative 

Theatres of Ohio fared much better. She 

attended the Ohio Lily Society's fall seed 

and bulb sale at Kingwood Gardens outside 

of Mansfield. This is an annual affair 

when many beautiful plants are offered, 

product of much research and buyers 

are able to get very rare and unusual 

specimens. Mostly these specimens are the 

pollinization work of members 

and Mrs. Arnold Weiss of Ohio Theatre 

Supply, with Mr. and Mrs. Jack Silvertone 

of the Hippodrome Theatre, attended 

the convention in Detroit of the Allied 

States Ass'n. Mr. and Mrs. Weiss were 

there as representatives of the Theatre 

Equipment Dealers of America. 

Philip Bordonaro, field man for Lorraine 

Carbons of Boonton, N.J.. visited the Ohio 

Theatre Supply . Mack, long with 

NSS, has left on another of her many 

Bixler tours. This time she goes by way 

of Alaska, to Tokyo, Hong Kong, Calcutta, 

and on to Spain. Expects to be home 

December 17. 

Fred Holzworth of the Beach Cliff Theatre 

is arranging a couple of weeks for the 

wide-eyed audience, priced easy at 50 

cents, and "matinees only." First film is 

"Hey There, It's Yogi Bear." For Saturday 

and Sunday, November 7 and 8, he'll show 

"Puss 'n Boots" and "Santa's Enchanted 

Village." For that older generation on 

November 18 he will give away 12 turkeys. 

That "older" stuff does pay off, however. 

Recently he celebrated a 35th anniversary 

in show business, and the resulting publicity 

he got brought him a very fancy 

card from an old school chum, a letter 

from Irving Mack of Filmack, and an appreciative 

letter from safety director Patton 

for the city of Rocky River. This was 

in appreciation of the way his theatre is 

run and its place in the community. 

More late vacations: Mrs. Sam Widzer, 

I 

at Selected Pictures, was 

enjoying the scenery around home. Grace 

Dolphin, booker at Columbia, went to 

Pittsburgh to visit relatives and enjoy the 

. 

. 

gorgeous coloring in the Pennsylvania 

woods. She reports that she can look out 

her windows at home in Willoughby 

see much more inspiring coloring 

and 

. . 

The old Moreland Theatre out on Buckeye 

I 

road has been revived as a showcase for 

old movies Theatre Supply 

has installed "Circle R" heaters in the 

Memphis Drive-In, making three east side 

drive-ins that are ready for what's coming. 

The Mayfield Theatre. 12300 Mayfield' 

Rd., is offered for rent "with option to 

buy," see ad this magazine. This is the 

Mastandre family's theatre, although 

they've been letting others run it since 

Mastandre sr., died . . . The WOMPI 

monthly meeting was held at the Press 

Club-Variety clubrooms. The speaker was 

Norman Wagy, news editor for WJW . 

Buena Vista has a new billing clerk, Phyllis 

Vasilakis, 19. born in Greece on the 

island of Samos. Parents brought her to 

the U.S. when she was 5, when she had a 

little kindergarten learning. So now she's i 

spending a couple of nights each week 

leai-ning the Greek language. 

Peter Rosian, eastern district sales manager 

for Universal, and Jack Kaufman, 

local manager, were in New Orleans attending 

a national sales meeting . . . Do- 

. 

lores Smith, Universal secretary, was in; 

Fairview Park Hospital for a checkup . 

.' 

Arthur D'Annibale, theatreman from' 

Steubenville, recently made a quick trip 

to Miami for a bit of sun-bathing 

.' 

Jack Lewis went to Colimibus to see his 

"Old Alma Mammy" (he says) in a football: 

game with the University of Wisconsin, 

i 

Tom Gibbs, Andover Theatre at Andover.j 

is hoping for a lot of business due to an 

influx of duck hunters at Pymatuning 

Reservoir. My informant says the Andover 

Theatre is undoubtedly playing "Mc- 

Hales Navy," and that Gibbs is a person 

of real importance at Andover, owning 

the Laundromat and the motel as well as. 

the theatre Chris Velas, Capitol The-' 

atre 

. . . 

at Bellaire, is back at work after being 

really shook up in a minor traffic accident. 

George Velas, Chris's son, is back 

at Ohio State University. 

1,000-Sealer Started 

At Cleveland Center 

CLEVELAND—With a 1,000-seat ultramodern 

theatre going into the big Severance 

Center here, it won't be long before 

all the major shopping centers will have 

their own motion picture houses. 

This new theatre is scheduled to open 

in January, construction is that far along. 

The announcement of this house in this 

shopping center, Cleveland's largest, was 

made by M. Robert Rappaport, widelj 

known theatreman of Baltimore, and Lawrence 

Albert, vice-president of Severance 

Estates. 

The cost is estimated at a quarter of a 

million dollars, which may seem a smali 

amount but the theatre will be a conver-i 

sion of an already constructed building 

occupying 12,000 square feet. 

A widescreen, the absence of a proscenium 

arch, equipment for closed-circuit 

TV and a stage for lectures, concerts and 

other affairs will make it the most moderr 

of the modern theatres recently openec 

here. 

ME-2 BOXOFFICE November 2, 

196''

' 

m 

— 

2 

Topkapi' Strong 225 

[n Detroit Opening 

DETROIT—The Mercury Theatre appears 

to have hit the jackpot again with 

he opening of "Topkapi," just as it led 

ill other city reports for some weeks in 

he latter part of the run of "A Shot in 

.he Dark." The Pox Theatre, meantime. 

,;ame up with another winner in "The Cool 

Aôrld," placing well ahead of any other 

lowntown houses. 


vjQms--The Unsinkoble Molly Brown (MGM), 

15th wk 100 

A—The Cool World (Cinema V); The Avenger 

iMedallion) 180 

::nd Circus— Yesterday, Todoy and Tomorrow 

Embassy), 7fh wk 125 

'jdison— Behold a Pole Horse (Col), 3rd wk 125 

:fcurv—Topkapi (UA) 225 

:higan—Murder Ahoy (MGM); Big Porode of 

Comedy (MGM), 2nd wk 105 

ilrrs—Guns at Botasi (20th-Fox); Apache Rifles 

20th-Fox) 105 

fans-Lux Knm—The Night of the Iguana 

(MGM), 10th wk 120 

I 

Shot in the Dark' 500 

Pi\ Cincinnati Times 

CINCINNATI—Evidently Cincinnatians 

.\ere hungry for comedy last week since 

hey packed the Times Theatre for showng 

after showing of the Peter Sellers 

starrer. "A Shot in the Dark," resulting 

a an opening week of 500 for the United 

Artists release. Also off to an excellent 

first week was "Send Me No Flowers," the 

Universal comedy-drama at the Keith Theitre. 

Dee—Topkapi (UA), 2nd wk 1 00 

i^bassador, Hollywood, Oakley Drive-ln 

Where Love Has Gone (Para), 2nd wk 150 

;Difol— Foil Sofc (Col) 50 

and—Guns ot Batosi (20th-Fox) 90 

juild— Los Torontos (Sigma III), 2nd wk 110 

Hyde Park—Mamie (Univ), reissue 100 

'^ternationo! 70—The Great Escape (UA); 

The Monehurion Candidate (UA), reruns 90 

th— Send Me No Flowers (Univ) 200 

Ties—A Shot in the Dork (UA) 500 

sn Drive-ln— Blood on the Arrow (AA) 100 

:ney— Kisses for My President (WB) 100 

Rio Conchos' World Premiere 

Impressive in 

Cleveland 

CLEVELAND—Personal appearance of 

the Cleveland Browns' Jimmy Brown at 

the Hippodrome boosted the world pre- 

|miere week of "Rio Conchos," in which 

Brown makes his film debut, to a lofty 

200 per cent. "One Potato, Two Potato," 

made in nearby Painesville, continued at a 

1300 pace in its fifth week at the Continental 

and opened with 200 at the West- 

|wood. 

'Allen—West Side Story (UA), reissue 75 

-;lcnv— Becket (Para), 17th wk 100 

-ntinental—One Potato, Two Potato (Cinema 

V), 5th wk 300 

(Heights—Seduced and Abandoned (Confl), 4th wk. 145 

|Hippodrome—Rio Conchos (20th-Fox) 200 

|Paloce—The Pink Panther (UA); The World of 

Henry Orient (UA), reruns 70 

[itote—That Man From Rio (Lopert) 100 

.Wcstwood—One Potato, Two Pototo (Cinema V) . .200 

iUnited Airlines Prepared 

'To Show Motion Pictures 

Central Edition 

CHICAGO—Installation of color, wide 

teen motion picture equipment has been 

;arted on 45 planes of the United Airlines 

Ifleet and the first programs will be shown 

iNovember 6 under an agreement between 

George E. Keck, airline president, and 

IDavid Plexer, president of Inflight Motion 

Pictures. They will be seen first on the 

'mainland-Honolulu flights and later on 

flights from San Francisco, Los Angeles, 

iChicago, New York, Washington, D.C., and 

'Baltimore. 

DETROIT 

Jâxwell Uurman. publicist for United 

Artists, had a big week—a Sunday 

night screening of "Lilith," a press breakfast 

to meet producer Robert Rossen, on 

Tuesday and the personal appearance of 

Leslie Caron, AUied's Star of the Year, 

on Thursday . . . Faye and Gladys Erskine, 

who are celebrating their golden wedding 

anniversary, were at the National Allied 

awards banquet. Erskine and business 

agent Roy Ruben, also present, are enjoying 

their 50th year as members of Local 

199. 

David Newman, theatrical attorney, was 

host to Dick Cordtz, a representative of 

the building service employes, and Edward 

Burke, vice-president of Local 79 . . . 

Stanley Fisher, former MGM salesman, was 

a 

visitor. 

the first 

After a highly successful run of 

attraction to play the Grand Circus Theatre 

since the sudden change in ownership 

there, the Nicholas George circuit is 

teaming up its Grand Circus and the 

Mai Kai in the suburb of Livonia to play 

day and date. The Mai Kai, opened last 

year, moved into the first-run category 

last winter, and has continued with it intermittently 

since. The Grand Circus 

opened with "Yesterday, Today and Tomorrow" 

the day George took over from 

United Detroit Theatres, and pulled it 

Stresses Stability 

Of Michigan Allied 

DETROIT—Allied Theatres of Michigan 

held a brief convention session independently 

on the closing day of the National 

Allied convention to which the local group 

was host. Milton H. London, who was reelected 

president of the unit, gave a short 

report on the state of the association, noted 

that "finances of the organization are stable, 

as they have been for several years." 

The records and office are open to members 

at all times, he stressed. 

"Our organization has continued to 

grow," London summarized, "There has 

been some building of new theatres in the 

state during the past year. All have become 

members of Allied on their own initiative, 

with possibly one exception." 

The Allied membership now includes all 

national circuits having theatres in the 

state, it was noted, 

London explained the reciprocal arrangement 

with Wisconsin Allied, effected 

several years ago. Under this. Allied membership 

in the Upper Peninsula of Michigan, 

some of it over 700 miles from Detroit 

and all served by exchanges from 

Milwaukee with one partial exception, was 

transferred to the Wisconsin group. In return, 

reciprocal arrangements for representation 

in legislative matters according 

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Detroit 8, Micti. Nights-UN 3-146B 

eight and a half weeks to clear commitments 

made to .start the day-and-date 

schedule with a trio of features from Fox. 

"Fate Is the Hunter" opened on Election 

day; "Goodbye Charlie," Thanksgiving 

Eve, and "John Goldfarb, Please Come 

Homo," Christmas Day. The double-booking 

leads to speculation whether the other 

two major outlying first runs would be in 

a position to do similarly if this proves 

desirable. The Mercury, long the city's premiere 

outlying fir.st run, is operated by 

Richard and Eugene Sloan and the Royal, 

by Wisper & Wetsman, on an intermittent 

first-run basLs. Both these circuits own 

the downtown Adams, a first run, although 

management is strictly in the hands of 

Community Theatres. 

National Carbon held a narrow lead in 

the Nightingale Club Bowling League. 

Team W L Team W L 

Not. Carbon ...14 2 Altec 7 9 

Local 199 13 3 Ark Lones 7 9 

TEC 8 8 Armstrong 6 10 

NTS 7 9 Galoxy 2 14 

High scorers were Maurie Beers, 202, 574: 

Jack Colwell, 214, 541: John Ondejko, 199, 

533: Ted Kowalski. 180, 532: Roy Thompson, 

188. 518: Nick Forest, 206, 512: Ed 

Waddell, 196, 507. Don Lewis of WXYZ is 

the newcomer in the National Theatre Supply 

team. Secretary William Bradley 

thinks it's time for the ladies to cook up 

a luncheon get-together. 

to convenience are worked out. Thus. Wisconsin 

represented the Michigan exhibitors 

at a lemote local legislative hearing last 

year, because of much shorter distances involved. 

Tighten Up Oscar Voting 


HOLLYWOOD — To assure complete 

honesty in selecting winners of its Golden 

Globe awards, members of the Hollywôod 

Foreign Press Ass'n closed their membership 

until after the voting. Under this 

ruling, only those members who have seen 

the screenings of films eligible for the 

award will be able to vote in the nominations 

and elections. 

You, too, can laugh 

all the way to the bank 

by using 

BOXOFFICE'S 

Clearing House for 

BUYING-SELLING-TRADING 

new or used equipment. 

BOXOFFICE :: November 2, 1964 ME-3

. . Madge 

. . Al 

i 

ri«l 

CINCINNATI 

patrons of the theatre had an exciting 

time this week with the "Merry 

Widow," opening the season for stage 

plays at the Shubert, and the arrival of 

two screen comedies, "Send Me No Flowers" 

at the Keith and "A Shot in the 

Dark" at the Times. For "The Merry 

Widow," the Shubert had been completely 

renovated, beautiful in its new appointm>~nts 

and a decided asset to the city. 

Tony Randall, accompanied by Bernie 

Korban, Universal manager of field activities, 

was here to "Send Me No Flowers" 

into orbit by his wit and charm on radio 

and TV stations and at luncheon with 

area movie critics. 

Office staffers Louise Vinson, Paramount, 

and Margie Zahner, Columbia, are 

th? lucky ones on vacation duiing this beautiful 

weather . Crabtree, secretary 

to William A. Meier, Paramount manager, 

reported the trees down around Oneida, 

Tenn., where she spent last weekend, were 

at their color peak . Kolkmeyer, Universal 

manager, is in New Orleans for the 

company sales meeting. 

Among those returning from the Allied 

convention in Detroit were Jack Haynes, 

general manager, Cincinnati Theatres; 

Howard Ackerman and Ben Cohen, local 

theatre operators; Harold RoUman, AIP 

manager, and John Hewitt. Bethel exhibitor. 

Filmrow visitors included J. C. Weddle. 

Lawrenceburg, Ind.; Charles Scott, Vevay. 

Ind.; Ted Christ. Spencerville; Fred Dona- 

. . . 

hue. New Boston; John Goodno. Huntington, 

W, Va., and Julia Simon, Charleston, 

W. Va. Fred Krimm. Dayton exhibitor, 

has returned looking fit after an 

extended vacation at Hot Springs. 

AIP Sends Stephen Durbin 

To Hollywood Exchange 


HOLLYWOOD, CALIF. — Stephen D. 

Durbin, who has many industry friends in 

the Chicago and St. Louis areas, has been 

promoted to the American International 

Pictures exchange here after being with 

the AIP Chicago exchange since last year. 

Durbin formerly was manager of the Ford 

Theatre in Griggsville. 111.; a founder of 

the Junior Theatremen of America and 

president of Galaxy Films Co. 

Durbin's father is manager of the State 

Theatre in Bowling Green, Mo. 

Two Bridgeport Theatres 

Agree to Control Films 


BRIDGEPORT, CONN,—Two theatres 

specializing in exotic-type motion pictures 

have agreed to eliminate the more objectionable 

films, bear down on admission policies 

and restrict newspaper advertising. 

The agreement by the local Barnum and 

West End theatres, came at a meeting 

called by the Bridgeport Pastors Ass'n. 

Also present were Bridgeport police superintendent 

Joseph A. Walsh and circuit court 

prosecutor John P. Evans, 

Schwind Co. of Dayton 

Seeks Colonial There 

> 

DAYTON — Negotiations were reporte( 

nearing completion for the Schwind Realt; 

Co., which owns and operates the Victor; 

Theatre here, to purchase the downtowi 

Colonial Theatre building from the RKC 

interests. It was reported that the Keye 

brothers, principals in the Schwind Realtj 

firm, have already booked movies anJ 

stage shows for the Colonial. However. Will 

liam Keyes said they are merely tentativ 

bookings, as "insurance" in case the firn 

does take over the house. 

Schwind Realty on September 30 pur. 

chased a three-story brick building a' 

the southeast corner of First and Main 

streets, which houses the entrances t 

the Victory Theatre adjoining. The Keye 

family has operated the Victory since 19U 

The entrances and exits are located in a.! 

L-shaped portion of the corner buildin 

under a 99-year lease. 

Schwind also owns the adjoining forme 

Realty building to the south. 

If Schwind acquires the Colonial at Fift. 

and Ludlow streets, it appears likely tha 

some stage offerings again will be show, 

there. It is one of Dayton's oldest the 

atres. It opened in 1912, and at one tim 

was known as the Liberty when it featui-e' 

< 

burlesque. 

Milt Krasny to Sinatra Co. 


| 

HOLLYWOOI>—Milt Krasny has bee 

appointed director of administration an 

business affairs for Sinatra Enterprises. ^ 

is a new position. 

i 

ail 

n 

:1T 

all 

•Jl 

Translation for Paleface: 

"Don't waste time with old-fashioned 

way sending message. BEST way to 

SELL used equipment, find HELP, SELL 

or BUY theatres, is with 

BOXOFFICE CLEARING HOUSE 

You get year - round service." 

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RATES: 20e per word, minimum $2.00, cosh with copy. Four conseeutire insertions for price ol titea 

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BOXOFFICE, 825 Van Brunt Blvd., Kanias City 24, Mo. ! 

Pleosc insert the following ad times in the CLEARING HOUSE 

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Classificotion 

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Enclosed is check or money order for $ (Blind adt 12( extra) I 

ME-4 BOXOFFICE November 2, 19i

I 

, leaving 

' 

Joseph 

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withdraw 

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wrong 

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! The 

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L&G Circuit Acquires 

Chelmsford 

Drive-In 

BOSTON—Lockwood & Gordon Enterprises, 

which formerly operated the 

Chelmsford Drive-In in suburban Lowell, 

has purchased the 1.100-car drive-in from 

the Solomont brothers and associates. 

In announcing the purchase, Arthur 

Lockwood. L&G president, noted that his 

circuit has plans for further expansion 

of its theatrical operations in the growing 

Lowell area. 

Hartford Pay TV Station 

Has 5,000 Subscribers 

HARTFORD — Pa.v-TV has succeeded 

here because those who support it have 

been convinced of its comparatively simple 

ipremise, according to Mark Forrester, 

general manager of WHCT-TV (Channel 

18 1. America's first over-the-air subscription 

TV experiment. Channel 18 has 5,000 

subscribers. 

"Pay-TV," he continues, "can supplement 

commercial TV viewing for those who 

wish to use it. Commercial TV's success is 

based on the "big audience,' for it is on 

the basis of numbers that advertisers buy. 

"Pay-TV does not need such large numbers. 

Thus it can afford to bring viewers 

what they wish in the same manner as 

they may freely choose to pay for attractions 

at the theatre, stadium or concert 

hall. 

"Pay-TV does not expect a family to 

tune in for 40 hotu's a week ithe average 

Uime a family spends watching commercial 

TV 

I 

is based upon only three or 

four hours of weekly viewing per family, 

a multitude of hours for the watching 

of those commercial programs which 

jmeet its fancy." 

New Bridgeport Ad Pact 

Falls Short Say Police 

BRIDGEPORT. CONN. — The police 

superintendent of Connecticut's third largest 

city has asserted that a new agreement 

by two theatres to regulate admission 

to persons over 18 and tone down 

I 

advertising is "not enough." 

A. Walsh, Bridgeport police superintendent, 

wants operators of the Barnum 

and West End theatres, which speicialize 

in exotic-type motion pictui-es. to 

all films concerned with nudism. 

"Although there may be nothing legally 

with these motion pictmes," he 

added, "they are morally wrong. I see no 

I benefit to the community." 

Barnum and West End action follows 

a Bridgeport pastors association re- 

quest. 

James MacArthur has been signed for a 

costarring role in Columbia's "The Bedford 

Incident." 

New Products Bring Lines to Boston 

Boxoffices; 'Mary Poppins 400 

BOSTON — Business was booming at 

downtown theatres in the week ending 

October 26, long lines waiting at boxoffices 

making a pleasant sight for exhibitors 

as crisp autumn weather and much 

higher percentages arrived together. "Mary 

Poppins" kept nearby sidewalks jammed 

all week at the Gary and broke the house 

record previously held by "The Guns of 

Navarone." Augmented by big sales to aid 

the Richard Cardinal Cushing benefit and 

by the personal appearance of star Julie Andrews 

at the Gary, "Mary Poppins" wound 

up its first week with a colossal 400. Other 

strong new product included "Where Love 

Has Gone," 250 the Music Hall: "Mediterranean 

Holiday," 200 at the Boston Theatre: 

"Lilith," 150 at the Astor. "Send Me 

No Flowers," 160 at the Memorial, "Station 

Six—Sahara," 145 at the Paramount. 

Adding to the cheerful Boston picture 

was the news that "My Fair Lady." which 

was to open at the Saxon Wednesday, October 

28, already was sold out for its 

first week. 


Astor— Lilith (Col) I 50 

Beacon Hill—Topkopi (UA), 2nd wk 200 

Boston Mcditerannean Holidoy (Cont'l) 200 

Capri One Potato, Two Potato (Cinema V), 

moveover, 2nd wk 1 40 

Center The Caddy (Para); You're Never Too 

Young (Para), reissues 1 35 

Cinema, Kenmore Square Girl With the Green 

Eyes (Lopert), 3rd wk 125 

Exeter Murder Ahoy (MGM), 2nd wk 140 

Gary Mary Poppins (BV) 400 

Mayflower Invitation to a Gunfighter (UA); 

1 30 

Dr. No 

Memorial 

(UA), 

Send 

reruns 

Me No Flowers (Univ); Blood 

on the Arrow (AA) 1 60 

Fail Sate (Col), 

Paramount Station Six—Sahara (AA); Stop 

Music Hall 

Orptieum 

Where Love Has Gone (Para) 

2nd wk 

250 

145 

Train 349 (AA) 145 

Paris Cinema Cartouche (Embassy), 3rd wk 125 

Pork Square Cinema Seduced and Abandoned 

(Confl), 1 1 th wk 1 20 

Huge 225 New Haven Week 

For 'Where Love Has Gone' 

NEW HAVEN — Joseph E. Levine's 

"Where Love Has Gone" seems to be repeating 

the tremendous boxoffice performance 

of "The Carpetbaggers." The saturation 

opening here rang up a whopping 225. 

Bowl, Milford drive-ins; Westville, Whitney Where 

Love Has Gone (Para), various cofeatures 225 

Crown Best Directors" Festival, consisting of 

daily chonges ot past films 100 

Lincoln Cartouche (Embossy) 145 

Loew's College Invitotion to o Gunfighter 

(UA); Four Days in November (UA) 130 

Paramount Guns at Botasi (20th-Fox); Apache 

Rifles (20th-Fox) 115 

SVv' Cinemorf Lill (MGM), reissue, 2nd wk 100 

SW Roger Stierman Topkopi (UA), 2nd wk 100 

Whalley That Man From Rio (Lopert) 125 

"Of Human Bondage' 120 

In Hartford MuHiple Bow 

HARTFORD—Multiple-theatre openings 

were highly successful here for 20th-Fox's 

"Guns at Batasi " and MGM's "Of Human 

" 

Bondage. Both attractions went well over 

the 100-average mark. 

Allyn, Hortford Drive-In—Guns at Bofosi (20th- 

Fox); Apache Rifles '20tti-Fox) . 115 

Art Cinema The Seducers (Brenner); Sin You 

Sinner (Brenner, 100 

Burnside— Behold o Pole Horse (Col), 5tfi wk 80 

Cincromo— It's o Mod, Mod, Mod, Mad WorM 

(UA-Cincrama), 37th wk 60 

Cine Webb— Socket (Poro), 4tti wk 70 

E M. Lcew's East Windsor Drivc-ln—Fpil SoU 

(Col) 85 

Elm— Lili (MGM), reissue, 2nd wk 70 

Rivoli—The Servont (Londou), 6tti wk 70 

Strond. Eost Hortford, Pike drive-ins—Of Human 

Bondage (MGM), various cofeotures 120 

Boston 

Film Seminar 

For TONE Members 

BOSTON — Theatre Owners of New 

England held a merchandising seminar 

Tuesday, October 27, at Nick's restaurant 

with Fred Goldberg, vice-president. United 

Artists Corp., discussing "Away Prom Theatre 

Exploitation and Merchandising." 

Mel Gold, general sales manager National 

Screen Service, showed NSS's showmanship 

innovation, "Cinemotion." Following 

lunch, TONE members went to the 

Universal screening room on filmrow to 

view product reels of all film companies. 

Malcolm C. Green, TONE president, 

chaired the session. Carl Goldman, TONE 

executive secretary, arranged the seminar 

and screening. 

Free Pumpkins for Youngsters 

PU'TNAM, CONN. — Interstate of New 

England's Bradley ran a Halloween show 

on the Saturday afternoon prior to the 

holiday, giving away free 50 pumpkins 

youngster patrons. 

to 

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Albany Theatre Service, Albany, New York. 

in Massachusetts— Massachusetts Theolrc Equipment Co , 

Ho S-S0S5 

Boston, Liberty 2-9814 

BOXOFFICE :: November 2, 1964 

NE-1

NEW HAVEN 

. . . 

fôrm Levinson, formerly with Loew's Poli- 

New England Theatres and now general 

manager of Tians-Texas Theatres of 

Dallas, and Mrs. Levinson are due in town 

to attend the wedding of Norm's niece 

Harry A. Weiner, manager of the 

Stanley Warner Wellmont, Montclair, N.J., 

visited the American Shakespeare Festival 

Theatre, Stratford, in conjunction with 

promotion for an upcoming Shakespeare 

Film Festival at the SW theatre. 

The Cuddy Strand, Winsted, is nowscreening 

its main feature first Mondays 

through Thursdays, The policy is similar 

to a long-standing territorial drive-in practice. 

The Connecticut delegation to the Detroit 

Allied convention included Leonard 

Sampson and Robert Spodick, Nutmeg 

circuit, New Haven: Paul and Charlie 

Tolls, Meriden, Meriden, and Newington, 

Newington: George Deligeorges, Niantic, 

Niantic. A statewide meeting is to be called 

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COMPANY 

48 North Beacon Street 

Boston 34, Moss. Algonquin 4-2654 

shortly by the Sampson and Spodick 

forces here. 

Mel Davis, Davis Film Distributors, has 

started Connecticut distribution of the 

filmed-in-Europe children's attraction, 

"The Magic Fountain," playing in most 

situations at 50 cents. 

HARTFORD 

Interstate of New England, which recently 

purchased the Palace, Rockville, after 

operating on a lease basis since the mid- 

1920s, has completed extensive remodeling 

and renamed the facility the Rockville 

Cinema. Anna Nevin is serving as 

resident manager. The theatre is running 

seven days a week evening performances 

and matinees on Saturdays, Sundays, holidays 

and during school vacations. 

Ernie Grecula, general manager of Connecticut 

Cinema, which operates the Art 

Cinema, Hartford, tied up with Balch 

Pontiac-Buick for loan of a coui-tesy car 

to drive June Wilkinson, star of Atlantic 

Pictures' "The Candidate," around metropolitan 

Hartford for several days. Miss 

Wilkinson was accompanied by Marvin 

Fisher, publicist for Los Angeles-based 

Cosnat Productions. 

Thieves broke into the concession building 

at the Ray Stone Groton Drive-In, 

taking $7.40 in change from a cigaret 

vending machine and an undetermined 

amount of candy from the stockroom. 

Several pieces of equipment were also 

damaged. 

J, Meyer Schine, head of Schine Enterprises, 

Gloversville, N.Y., has disclosed 

plans for adding 40 to 50 rooms at the 

Schine-operated Bradley Field Schine Airport 

Hotel. 

Permit Issued to Alter 

Closed Chicopee Theatre 

CHICOPEE, MASS.—Leo S. Maniatty 

has been issued a building permit to make 

alterations costing $2,000 in the Victoria 

Theatre at Cabot and School streets. The 

theatre has been closed for the last six 

years. 

Maniatty has not disclosed his plans for 

the building, but it's known the theatre 

contains good equipment, purchased only 

a short time before poor attendance forced 

the closing of the theatre. 

At present there are only two area theatres 

operating, the Rivoli in Chicopee 

Center and the Falls in Chicopee, both 

open only on weekends. 

Goldwurm Chairs Awards 


NEW YORK—Jean Goldvmrm, president 

of Times Film, has been made awards 

chairman of the International Awards Dinner 

of the Independent Film Importers and 

Distributors of America, to be held January 

19 next at the Americana Hotel. 

Now Springfield Poll Policy 

SPRINGFIELD—Charles Gaudino of the 

downtown first-run Poli Theatre has instituted 

a policy of charging 50 cents for 

children at all times. 

U.S. Supreme Court Upholds 

Goldwyn Antitrust Claims 


HOLLYWOOD — The U. S. Supreme 

Court, by declining to review a lower court 

decision on Monday il9i, affirmed a 

$466,507 judgment rendered in favor of 

Samuel Goldwyn. And the ruling apparently 

makes it possible for Goldwyn to receive 

triple damages under the antitrust 

laws. 

The long litigation grew out of a claim 

filed in 1950 against Fox West Coast Theatres, 

subsidiary of National Theatres (now 

National Theatre Corp.) and 20th Century- 

Fox, in which Goldwyn charged the existence 

of a conspiracy to minimize the 

rentals of 27 of his films. 

In 1961, a district court ruling granted 

damages to Goldwyn in the amount of 

$466,507 for inadequate film rentals for 

seven pictures, but invoked the statute of 

limitations to reject his claims concerning 

the 20 remaining films. Subsequently, 

the U.S. Court of Appeals not only affirmed 

the lower court's money " 

judgment, but also 

reversed its ruling which had barred the 

balance of Goldwyn's claim. 

Seven Classics Make Up 

Hartford Film Series 

HARTFORD — The Hartford Jewish 

Community Center is screening seven international 

film "classics," charging a series 

admission of $5.50 for nonmembers, $4 

for members. 

The seven to be seen: "Cry the Beloved 

Country," 1952, South Africa; "Carnival 

in Flanders," 1957, France; "A Man 

Escaped," 1957, France; "Forbidden 

Games," 1952, France; "The Silent World," 

1956, France; "Casablanca," 1942, U.S.; 

and "Italian Straw Hat," 1927, Italy. 

Business Expansion Theme 

Of Connecticut Conferees 

HARTFORD—Peter T. 

Jones, deputy to 

secretary of commerce Luther H. Hodges, 

urged a state conference on industrial 

modernization here to consider more expansion. 

He told 200 business leaders that Walter 

Heller, the President's economic adviser, 

has predicted a gross national product 

rate of $650 billion for the first quarter 

of 1965. 

NE-2 

BOXOFFICE November 2, 1964

Business, shake hands with your future 

Business is facing real competition today— tomorrow 

it will be no easier. 

You will have to develop advantages-in product, 

in service, in operating costs. 

You'll need leaders. They'll provide ideas and initiative 

in research and development, distribution 

and sales, financial management and every other 

department of your business. 

Where will these leaders come from? 

From higher education, mostly. Business is the 

biggest user of the college product. A recent executive 

survey made of 100 manufacturing businesses 

revealed that of the 200 top executives, 86% 

were college-educated. 

But our colleges are facing problems. They need 

facilities, yes. But even more urgent is the demand 

for competent teachers. This is the human equation 

that will help America develop and maintain a 

higher margin of excellence. 

It's everybody's job, but the business community 

has the largest stake. College is business' best 

friend. Give to the college of your choice — keep our 

leaders coming. 

1^^y^Z^^ 

^^S^ 

Published as a public service in cooperation with 

The Advertising Council and the Council for Financial Aid to Education 

BOXOFFICE 

C01N( IL FOR 

*FIN.*MIAI. 

All! ro 

6' 

YAH i ATIO.S 

lOXOFFICE :: November 2, 1964 NE-3

. . Extensive 

VERMONT 

John Daly, CBS-TV personality, lold a 

Pounder's Day Convocation audience at 

Norwich University in Northfield. October 

18. that all levels of society has been 

showing a growing neglect of morals and 

ethics in America and criticized motion 

pictures and plays w'hich seek to normalize 

the physical and mental aberrations of the 

life stream of the nation, including the 

a^Dir^Girl-the 


too far! 

Available 

from 

AUDUBON FILMS 



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university. During his visit to the country's 

oldcot private military college, he was 

awarded an honorary doctor of laws degree. 

A benefit show was staged at the Mountain 

View Drive-In in Winooski on the 

night of October 15. with all proceeds earmarked 

for the Burlington Boys' Club 

camp fund. There was an admission charge 

of one dollar a car for the program, which 

included Debbie Reynolds in "The Second 

Time Around" and Susan Hayward 

in "Woman Obsessed." 

Young people attending a Protestant 

Episcopal Diocese of Vermont youth conference 

at St. Paul's Church in Burlington 

talked about a motion picture—and it 

didn't feature the Beatles. The film, older 

than the youngsters themselves, was "Lifeboat," 

directed by Alfred Hitchcock and 

adapted from the book by John Steinbeck. 

It was cited for its examples of leadership 

in group action in presenting a situation 

where people are thrown together and isolated 

without outside influence. 

Award to Shelley Winters 

HARTFORD—Shelley Winters, the actress, 

has been named recipient of the 

humanitarian award by the B.'nai B'rith 

Ararat chapter here. 

Resurfacing Bridgeport Pix 

BRIDGEPORT, CONN.—The Pix section 

of the E. M. Loew-Lockwood & Gordon 

jointly operated Candlelite-Pix Twin 

Drive-In was closed recently for resurfacing. 

NEW HAMPSHIRE 

Ctarting October 11, the Currier Gallery' 

of Art in Manchester began presenting 

a .series of six films produced by the Na-; 

tional Film Board of Canada. The movies 

deal with the life of citizens and the influence 

that makes them what they are.t 

The film programs are open to the public-' 

without charge . improvements 

have been made to add attractive-' 

ness to the lobby and front of the Strand' 

Theatre in Manchester. 

Charles R. Strout, a projectionist at the 

york Harbor Theatre in Maine and the' 

Uptown Theatre in Dover, died at his. 

Dover home October 22 at the age of 63 

He was a native of Wales, Me., and residea 

in Auburn, Me., before moving to Dovei' 

ten years ago. Sm'vivors Include his wife, 

Lottie; eight sons, a daughter and twt 

brothers. 

Kramer's 'Mad, Mad World 

In 50 Roadshow Dates 


NEW YORK—With the addition of two 

new roadshow dates, in Denver and Mini 

neapolis, Stanley Kramer's "It's a Mad 

Mad, Mad, Mad World" will have played ii 

total of 50 hard-ticket engagements iij 

Cinerama by the end of November. 

j 

The Cinerama picture opened Octobei 

29 at Denver's Cooper Cinerama Theatr^ 

for the benefit of the Lutheran Hospital 

and Medical Center of Wheat Ridge, Colci 

I 

Join the Widening Circle 

Send in your reports to BOXOFFICE 

on response of patrons to pictures 

you show. Be one of the many who 

report to— 

THE EXHIBITOR HAS HIS SAY 

( 

A Widely Read Weekly Feature of Special Interest 

Addiess your letters to Editor. 

•Exhibitor Has IDs Say." 825 

Van Brunt Blvd.. Kansas City 24. 

Mo. 

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BOXOFFICE 

Always in the Forefront With the News 

NE-4 BOXOFFICE :: November 2, 19'

' 

TORONTO—Mary 

I 

MONTREAL 

I 

rerun, 

I 

(UA-Cineroma), 

f 

' 

2nd 

I Voque— 

I 

— 

— 

— 

— 

— 

— 

— 

. . . from 

— 

— 

legitimate 

moveover 

. . the 

. . Aided 

forontons Delighted 

Vith 

Mary Poppins' 

Poppins^^ sailed into 

bwn with a gale of rave reviews and happy 

atrons. The Walt Disney film started out 

ith a gross figure of 300 and, in the t'wouditorium 

house, seems destined to go 

3r months. '•Topkapi" was another entry 

hich drew good houses and some of the 

Ider established hits were holding their 

wn. 


3pitol— Murder Ahoy (MGM) 1 50 

orlfon A Shot in the Dark (UA), 7th wk 110 

lowntown, I 1 other theatres The Young Lovers 

(MGM) 100 

jlinton Becket (Pora), 32nd wk 120 

lollywood Mary Poppins (BV) 300 

yland Topkapi (UA), 2nd wk 160 

mperial, three other theatres Where Love 

Has Gone (Pora) 1 50 

iiternationol Disney Festival (BV) MO 

pew's Mornie (Univ), reissue 140 

oew's Uptown Send Me No Flowers (Univ) ....150 

'ew Yorker Festivol of Shokespeare Films 

' 

(SR) 120 

'3„ne The Easy Life (IFD), 2nd wk 120 

Iniversity Mediterranean Holiday (IFD) . 150 

iCleopatra' Dra-ws Heavil'y 

\t Montreal Popular Prices 

— Good boxoffice results 

prevailed here as cooler weather brought 

Increasing numbers of dating couples to 

'he various theatres. At Loew's, the popular 

price presentation of "Cleopatra" was 

nell received. At the Palace, "Robin and 

ihe 7 Hoods" continued to attract large 

ludiences in its second week and was being 

held over. 

^louette Oklahoma! (20th-Fox) reissue, 

2nd wk Good 

\venue Girl With Green Eyes (UA), 2nd wk Good 

liopitol Viva Las Vegas (MGM), 3rd wk Good 

[jnemo Festival The V/oman of the Sands 

1 (SR), 10th wk Good 

(iinema Place Ville Marie Seduced ond Abandoned 

(IFD), 3rd wk Good 

(Sorval (Red Room) Lilies of the Field (UA), 

rerun, 2nd wk Good 

] 

iôrvQl ISalle Doree) Tom Jones (UA-Lopert), 

2nd wk Excellent 

'mperial It's a Mad, Mad, Mad, Mad World 

45th wk Good 

i;ent—On the Beot (SR) 

Good 

Loew's Cleopotra (20th-Fox), popular-price 

run 

Excellent 

I'olace Robin and the 7 Hoods (WB), 

wk Good 

j^ville Beckef (Pora), 39th wk Good 

Westmount A Shot in the Dork (UA), 2nd wk. . .Good 

iShot in the Dark' Earns 

Third Week in Vancouver 

VANCOUVER — Bright sunshine once 

again was the weather offered up over 

Ithe weekend and the public took full ad- 

Ivantage of it to enjoy trips and outdoor 

iprojects. slowing up cash registers at most 

theatres. The seven-house multiple of "A 

'Shot in the Dark" continued to click, 

however, and will be held for a third week. 

Capitol The Visit (20th-Fox) Below Average 

Coronet, six other theatres A Shot in the Dork 

(UA), 2nd wk Very Good 

Dominion Robin Crusoe on Mors (Para); Stage to 

Thunder Rock iPoro) Average 

Odcon—The Chalk Garden (Univ) 3rd wk Good 

Orpheum The Patsy (Para) Good 

Park— Tom Jones (UA-Lopert), moveover, 

34th wk Average 

Ridge Internotionol Film Festival Poor 

Stonley—The Unsinkoble Molly Brown MGM), 

1 7th wk Slow 

Strand— It's o Mod, Mod, Mad, Mad World (UA- 

Cineramo), 1 1th wk Average 

Studio—To Bed ...Or Not to Bed (IFD), 

1 

2nd wk Above Average 

Behold o Pafe Horse (Col), 

2nd wk Average 

Night of Iguana' Promises 

.Long Run in Winnipeg 

WINNIPEG — Boxoffice strength conjtinued 

to mount here despite the presence 

of numerous holdovers. "Yesterday, Today 

(and Tomorrow'^ and "It's a Mad, Mad. 

Mad. Mad World" continued as leaders, 

with weekend business exceptionally good. 

•The Night of the Iguana" indicated a better 

than average run on the basis of its 

openiu'.! week's return. 

Copilol The Night of the Iguana (MGM) ....Good 

Gaiety -The Unsinkoble Molly Brown (MGM), 

4th wk., moveover Good 

Gorrick The Seventh Down (UA) Fair 

Kings It's o Mod, Mod, Mad, Mod World (UA- 

Cinerama), 7th wk , 

.Good 

Lyceum False Shame [IFD); Life in Danger 

(IFD) 

Good 

Metropolitan The Fall of the Roman Empire 

(Poro), 2nd wk Fair 

Odeon Marnie (Univ), reissue .Good 

Towne Yesterday, Today ond Tomorrow 

(IFD) 

Good 

French Film People 

United at Montreal 

MONTREAL—The constantly growing 

popularity of French-language motion pictures 

in Montreal and Quebec province has 

resulted in the organization here of the Association 

Canadienne des Distributeurs Independents 

de Films d'Expression Francaise 

by distributors of French-language 

. 

films. 

Rene Mongeay of Canadian Video Films. 

Ltd., was elected president; Joe Oupcher 

of Atlas Film Distributors, and Larry Druxerman, 

Cine-Art Films Dist. Co.. vicepresidents: 

Jean Gouban, Imperial Films, 

secretary, and Andre Pepin, Art-Films, 

treasurer. 

The association, open to independent distributors, 

sets forth its aims are "to study, 

promote, protect and develop economic 

and professional interests of its 

members, as well as to forward the advancement 

of film distribution, with emphasis 

on French-language films, in 

Canada." 

Gelinas Planning Shift 

Into Motion Pictures 

MONTREAL—Gratien Gelinas, stage, radio, 

television and film actor, is contemplating 

giving more of his time to motion 

pictui-es. Gelinas, who has been active 

i 

mostly in stage productions in the law few 

years, said: 

"Here in Canada, anywhere in the world 

for that matter, other media of dramatic 

expression must be considered alongside 

of the theatre 

> . I have great 

faith and great hope in motion pictures. 

I am considering very seriously giving a 

part of my activities to that wonderful 

medium of dramatic expression." 

Gelinas added: "For 2,000 years the only 

way to tell a story wâs in voice range of 

the audience. Now, after 2,000 years, came 

movies, radio and television, which 

changed the picture completely." 

Noting that the theatre will always remain 

the headquarters of dramatic ideas, 

he said, "Today all across Canada we have 

the feeling of finding ourselves if not at 

maturity, at least in postadolescence. 'We 

want to see and hear ourselves expressed. 

Motion pictures will give us that picture 

of ourselves. Television is doing that, too." 

He said that "in competing with TV 

and the young movie industry of Canada, 

the theatre must have creation and therefore 

good scripts" and in order to have 

good scripts, help must be forthcoming 

any and all sources." 

Liana Orfei, a lion tamer, will play that 

part in Embassy's romantic comedy. "Casanova 

— '70." 

James McDonough 

To Ottawa Capitol 

OTTAWA Janus MtUonough, district 

manager at the Halifax for the Maritimes 

provinces the last ten years, has been promoted 

to manager of the big Capitol Theatre 

here by Famous Players Canadian. 

Charles Brennan, who managed the 

Capitol after being in charge of the Ottawa 

Regent several years, goes to the FPC 

Tivoli in Hamilton, effective November 2. 

replacing Les Mitchell who was transferred 

to the Halifax Capitol. McDonough was the 

Hamilton Tivoli manager prior to 1954 

when he went to Halifax. 

Brennan had been president of the Ottawa 

Theatre Managers Ass'n since 1962 

and was prominent in community activities. 

The local theatremen gave him a 

farewell sendoff Thursday i29i. 

VANCOUVER 

Tôug Gow, FPC supervisor, reports that 

grading is under way for construction of 

twin theatres at the Park Royal Shopping 

Center in West Vancouver ... A plan to 

meet financing of part of the ground costs 

for the coliseum projected for the downtown 

was knocked cold when the Downtown 

Ass'n balked at putting up $750,000 

on a ten-year loan to get the improvement 

under way. The city council, which wants 

the coliseum to bring National League 

hockey and other sports downtown, offered 

to pay back the money, but the 

businessmen, who have been screaming for 

revitalization of the downtown section, 

said no dice. 

More than 10,000 paid admissions at an 

average of $2.59 were registered for the 

Horse show in the Agradome, sponsored 

by the Burrard Lions Club . 

by 

i(ieal drive-in weather on the Thanksgiving 

holiday, local airers hung up the best midnight 

show grosses in history as every teenager 

with a car converged on Odeon's New 

Westminster and North Vancouver operations 

and the independent Delta in Richmond, 

all of which had triple horror bills. 

The Lougheed at Burnaby double-billed 

"The House on Haunted Hill" and "The 

Day of the Triffids. " The Cascades at Burnaby 

billed three Elvis Presley films 

to equally gratifying results ... A surefire 

boxoffice locally is any thrill picture 

with Peter Cushing, Vincent Price. Hazel 

Court, Ian Hunter or Michael Gough. 

Strong also are the monster shows. 

Everyone was buying tickets for the October 

28th benefit of "My Fair Lady" at 

the Stanley—FPC executives and house 

managers, even that champ of the Annie 

Oakleys Ivan Ackery, all laid down the 

price of a ducat. It was reported that 

Ackery didn't feel very hurt when WB publicist 

Al Dubin turned down Ivan's offer 

to supply free popcorn, only when he lost 

the toss to buy the preopenlng champagne 

and cocktails. 

. . . 

In booking were George Abernathy of 

Parksville and Stan Trout of Merrit 

Fog hurt the drive-in business on the lower 

mainland and around here on the island, 

but it got so cold in the interior that Autovue 

at Arail cut to weekends only and the 

Starlite at Williams Lake called it quits for 

the season. 

BOXOFFICE November 2, 1964 K-1

. . . Bertrand 

. . Pauline 

. . 

. . Michael 

. 

I 

MONTREAL 

^Jario D. Langevin, president of the Crystal 

Palace Theatre here, has returned 

to her winter home in Montreal after 

sp>ending: the summer as usual at her summer 

place at Bellevue, which recently was 

renamed Ville de Lery . Julien, 

one of the stars of the locally made "La 

Terre a Boire," underwent emergency surgery 

at Notre-Dame Hospital. The actress 

was reported recuperating wonderfully 

well and her personal appearance at a show 

arranged for the Comedie Canadienne on 

November 6-8 will take place as announced. 

Armand Besse of Best Theatre Supply 

flew to Etetroit to attend the Allied convention 

and equipment dealers tradeshow 

Dufour, a newcomer to the 

film industry, has joined the Select Films 

16mm department . . . Roland Smith, manager 

of the Empire Repertory Cinema, has 

resigned, and Adolphe Papelie, executive 

officer, will also serve as managing director 

. . . Armand Cournoyer of United 

Artists has left on an extensive sales trip 

in the Gaspe peninsula, while Eloi Cormier 

of Paramount was on a one-month trip in 

the Maritime provinces. 

Paul Vanier of Cine-France returned 

from a business trip to New York City . 

Local reports indicated that Pierre Patry, 

producer of "Trouble-Fete," is having difficulty 

with censorship in France and the 

Montreal-made film may not be distributed 

in France. The censors object that the film 

ridicules religion. 

"The Circus World" is slated to succeed 

"Mad World" at the Cinerama Imperial 

Prompt theatre service from 

qualified 

personnel 

Complete projection 

sound equipmeats 

Replacement parts always on hand 

BEST THEATRE SUPPLY REG'D 

4S10 Saint Oanr* Stnat Montreal 34, Qua. 

Phona: 142-6762 

& 

Theatre here. The latter production is continuing 

to attract good crowds and introduction 

date of "The Circus World" is not 

yet known . J. Isman, distributor 

of Carbons-Sanitary Products, is reported 

recuperating at home from a recent 

mild attack of flu . . . Visitors at the exchanges 

were M. Leduc of the Normandie 

Theatre of St. Martin: Mr. and Mrs. Menard 

of the Palace and National theatres. 

Grand'Mere; Georges Champagne of the 

Cartier. Roxy, Auditorium and Capitol, 

Shawinigan. 

TORONTO 

Enterprise Films, headed by Harry Horner 

of Toronto, will make a film, to be 

titled "The Victim," out of Saul Bellow's 

new book "Herzog." Charles Israel, Canadian 

TV writer, will write the screenplay, 

Horner said. Enterprise plans to start 

filming "The Gentle Murderer" in Montreal 

in January, and plans to film "Innocence" 

in Quebec City. 

Poking Fun at Monsters 

Hurting Horror Films 

From Southwest Edition 

EL PASO—Poking fun at monsters is apt 

to put a stake through the heart of the 

whole horror movie business, according to 

actor Lon Chaney jr., one of the most 

famous film monsters of all time. Chaney. 

who has a rather sad, sweet face under 

the makeup, arrived in El Paso to make 

personal appearances Saturday and Sunday 

(17, 18) at a pre-Halloween party at 

Western Playground amusement park. 

The easy-to-like Chaney takes the current 

trend of making monsters funny as a 

pretty sorry state of affair's. "Monsters 

should be entertaining without being 

ridiculous," he said. " 'The Wolfman' (in 

which he starred) was a highly popular 

piece of celluloid. We didn't clown it up. 

We worked at it sincerely and did it 

honestly. The good old monster shows are 

stUl the most popular." 

Chaney said he receives twice as much 

fan mail today as he did when the old 

Start BOXOFFICE coming 

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. 

horror shows were first made. He hasi 

just finished working on two pictures, onei 

titled "Cannibal Orgy, the Weirdest Story 

Ever Told," and the other a western. 

Chaney was accompanied to El Paso by' 

his manager, Mark Hanna, who formerly 

attended schools in East Texas. Hanna' 

disclosed that his famous client has made 

467 films, which he thinks may be a 

world's record. Chaney himself claims to 

have been in show business almost 60 

years—which means he was wowin' 'em ins 

the front rows from his cradle. 

"Right now I'm making personal appearances 

to find out just where my egoi 

belongs," he said with the true introspec-i 

tion of an actor. "I want to find out if I'm! 

egomaniac or an introvert, and how the 

public feels about me." 

Meanwhile, he continues to be the idoll 

of the younger set, who catch his shows 

on television reruns almost nightly. But 

the Jekyll and Hyde job of transferring^ 

from man to monster is not easy. It takesi 

Chaney six hours to put on full makeup 

as the Wolfman. 

Lubin-Young Planning 

Spring 'Digger' Start 

j 

From Western Edition \ 

HOLLYWOOD—The comedy combina-l 

tion of producer-director Arthur Lubin) 

and Alan Young who plays in the Mr. Ec' j 

video-series, will start production nexi' 

spring on a feature film, "The Digger,' 

from an original by Rick Mittleman. Thf 

writer is story editor of "McHale's Navy' 

and he is now preparing the screenpla; 

for a moderate-priced $750,000 picture 

Young will play the role of a man ii 

love with a steamshovel. 

Following this, Lubin said "A Crownins 

Reward" will be produced. It concerns i 

man who is so good that he wakes ui 

with a halo one day. When he mixes hi 

activities with a member of another sex 

she wakes up with the halo. 

Embassy Seeks Locations 

For Adventure Picture 


NEW YORK—Embassy Pictures is prac 

tically ready to begin filming an adventur, 

drama, "Khadim," dealing with the 20tl 

century slave trade in the Middle East, ac 

cording to Joseph E. Levine, president 

Clarence Greene will produce and Russe: 

Rouse will direct. It was written by J 

Heims. It will be made in wide-screen an 

color. Locations are being sought in Israt 

and other Near-East countries. 

"Khadim" will be the third Greene an 

Rouse production for Embassy. The firs 

"A House Is Not a Home," is in releas( 

The second, "The Oscar," based on a Rich| 

ard Sale novel about Hollywood, will ente 

production soon. 

Kennedy Film to TV 


HOLLYWOOD—"A Thousand Days," 

half-hour film tribute to John F. Kenned 

produced by David L. Wolper Production 

will be released to the television marke 

Ira Gottlieb, Wolper sales and syndic; 

tion chief, said all proceeds will go to tl 

John F. Kennedy Memorial Library, whlc 

owns the film. Richard Basehart narrate- 

I 

I 

K-2 BOXOFFICE November 2, 19i

I 

; 

The 

! 

reported 

I 

on A\N A 

|Phe regular Sunday afternoon film performance 

at the PPC Capitol was canlelled 

for the colorful fall convocation of 

he University of Ottawa, during which dcrees 

were conferred on 478 graduates. 

Relatives and friends crowded the 2,300- 

ieat theatre . . . The Ontario censor board 

las classified as Adult Entertainment these 

ight features: Behold a Pale Horse, Horor 

of It All. Knife in the Water, The Asassin. 

Station Six— Sahara, Where Love 

iJas Gone, Witchcraft and The Young 

.overs. 

The first four nights of "My Pair Lady" 

ivere sold out well in advance of the openng 

Wednesday i28i at the 20th Century 

kelson, which has 800 seats. Governor 

Beneral and Madame Vanier and Mrs. L. B. 

"earson, wife of the prime minister, gave 

'heir patronage to the first evening perormance 

sponsored by the Ottawa Ass'n 

or Retarded Children. Because of the de- 

Inand, tickets for regular presentations 

Ivere placed on sale at a second theatre, 

he Regent. 

For its 25th anniversary celebration, the 

[National Pilm Board presented a jubilee 

'ilm program Sunday afternoon i25i at 

ihe Elgin, which withheld "A Shot in the 

|Dark," in its seventh week. Admission was 

ree for the NPB show . . . Casey Swedove, 

proprietor of the Linden, has received 

iVord that the Motion Picture Theatres 

:^ss'n of Ontario, of which he is a director, 

las secured Joseph E. Levine, president 

i)f Embassy Pictures Corp., as the speaker 

'or the convention luncheon November 23 

the King Edward Hotel, Toronto. Tick- 

|it 

?ts will be $6 a person. 

Aladdin is the first drive-in in metl.opolitan 

Ottawa to close for the season, 

out four- others are continuing to operate. 

Four ozoners elsewhere wênt dark as well, 

ithese being the Seaway and Starlite at 

iCornwall, the Brockville at Brockville and 

,the Port Elmsley near Perth . . . The National 

Museum of Canada has resumed 

its series of Saturday morning free shows 

:for children seven years and over in Its 

'theatre, the feature for the first program 

being "Lad: A Dog." 

. 

"The Finest Hours," which recounts the 

,life of Sir Winston Churchill, is in prosjpect 

for the tw-o Odeon outlets in Ottawa, 

the Elmdale and Somerset, where "Mar- 

'nie" is a holdover for a third week 

'For the program topped by "The 

. . 

Lively 

,Set.' D. B. Stapleton's Center had a 

jspecial local short subject "Cruising Waiters" 

which pictures the nearby Rideau 

iRlver. 

Sun in Binghamton, N. Y. 

iPurchased for $40,000 

,Prom Eastern Edition 

BINGHAMTON, N.Y.—Mr. and Mrs. 

[John Mosko have purchased the Sun Thelatre. 

70 Glenwood Ave., from Paul and Ag- 

Ines Kocak. who opened it 37 years ago. The 

sale price was $40,000. 

Victor LaStella of Endicott, the real 

! estate broker for the sale, told the Bingihamton 

Pi-ess that the Moskos plan to continue 

to operate the Sun as a theatre. Sale 

of the theatre is part of the Kocaks' re- 

Uirement plan, Kocak now being 73. 

I 


Vancouver Festival 

Opened With 'Nobody' 

VANCOUVER—The Canadian "Nobody 

Waved Goodby" opened the Vancouver 

Pilm Festival with a poor boxoffice response. 

Janus Piekalkiewicz. who fled from Poland 

in 1957, arrived with his "It Began 

on the Vistula," and immediately was given 

a spot on the festival program. He is now 

a man without a country. His film is dedicated 

to the Poles who suffered in the 

1939-45 war years and tells his story of 

man's inhumanity to man. 

AIP Plans to Film 

Feature in Italy 


HOLLYWOOD — Samuel Z. Arkoff, 

American International Pictures executive 

vice-president, returned from a European 

tour during which he discussed new product 

with AIP distributors on the continent. 

He firmed plans for production of "The 

City in the Sea," under the co-production 

deal with Anglo-Amalgamated, American, 

which will star Vincent Price and Susan 

Hart. 

Arkoff told Boxoffice about the problems 

of producing films in Italy. "It is a 

strange situation to an American who 

makes a deal in Italy," said Arkoff. "When 

you have reached an agreement for production 

of a film, and put the terms into 

writing and sign them, according to American 

standards, it should be a complete 

deal. But European customs are different. 

After the deal has been set up in this 

fashion, the complex persons one deals with 

think nothing of trying to amend the deal. 

In other words, when the production is being 

implemented in physical productions, 

all sorts of barriers can be erected, which, 

supposedly, were covered under the initial 

arrangement." 

He commented that this was one of 

the hazards of producing films abroad. 

The company has set bookings in a record 

222 cities during the first 30 days of 

release of AIP's "Pajama Party," with the 

release date November 11, according to 

Leon P. Blender, vice-president in charge of 

sales and distribution. This includes 34 

major city multiple theatre and drive-in 

bookings during the initial release period. 

Omaha 'Fair Lady' Debut 

For Nebraska Heart Fund 

From North Central Edition 

OMAHA—The Cooper Foundation Theatres 

announced that the opening night of 

"My Fair Lady" at the Cooper Theatre 

here will be a benefit showing sponsored 

by the Nebraska Heart Fund. 

Proceeds will go to the Heart Fund. 

Tickets will be $10 each. The fund has 

purchased equipment for heart work, such 

as an electronic mocroscope which wâs 

demonstrated recently at the Eppley Research 

Center by Dr. John S. Latta, director 

of a training program at the University 

of Nebraska College of Medicine. 

The benefit performance will be November 

18. The regular run of "My Fair 

Lady" will start November 19, with matinee 

and evening performances Wednesdays. 

Saturdays and Sundays and nightly showings 

other days In the week. 

ALL OF THESE 

PRACTICAL 

SERVICE 

DEPARTMENTS 

APPEAR REGULARLY 

in 

ADLINES AND EXPLOITIPS 

BOxorncE barometer 

(First Run Reports) 

EXHIBrrOR HAS fflS SAY 

ABOUT PICTURES 

FEATURE BOOKING CHART 

• 

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& ALPHABETICAL INDEX 

• 

REVIEWS OF FEATURES 

• 

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• 

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SERVICE THAT SERVES! 

K-3

BOXOFFICE LEADS THE FIELD 

I 

with more exhibitor subscribers 

because it publishes . . . 

MuRl Local 

and National News 

MURc Booking 

Information 

lYlORE Showmandising Ideas 

MURc Operational 

Information 

lYlURc Equipment and Concessions Tips 

iVlURc Convention Coverage 

ivIURl on all 

counts that count most 

—read and relied on by MORE Theatremen 

than any other film trade paper in the world 

THE NATIONAL FILM WEEKLY - WITH THE LOCAL TOUCH! 

K-4 BOXOFFICE :; November 2, 196'

mostly 

. . BEATLE 

• AOLINES & EXPLOITIPS 

• ALPHABETICAL 

INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

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IDEAS 

1 

THE GUIDE TO i BETTER BOOKING AND B U S I N E S S - B U I L D I N G 

Antique and Corny But 

It's the Thing for 'Go!' 

Arthur Hayden, manager of the South 

Twin Drive-In in suburban St. Louis, a 

Wehrenberg property, with minimum expense 

gained maximum attention in the 

"What a Way to 

campaign he put on for 

Go!" 

An antique Dodge convertible, vintage 

1922, decorated with "What a Way to Go!" 

placards was driven about neighboring subdivisions 

and shopping centers by an usher 

costumed in overalls, plaid shirt and ragged 

strawhat. accompanied by a pretty cashier 

garishly costumed in a short, tight skirt, 

sleeveless blouse, fur neckpiece, dark 

glasses and footlong cigaret holder. 

Traffic-stoppers wherever they appeared, 

the couple and the ancient car 

added to the potential by driving around 

the drive-in theatre nightly before the 

playdate. The car was parked in front of 

the theatre during the playdate. 

"What a Way to Go!" was the highest 

grossing booking at the South Twin so 

far this year. 

WB Distributors Report 

On AB-PT Ccanpaigns 

Exhibitors in the United States and 

Canada are receiving a press-book -sized 

"Report on Two Project Pictm-es from 

Warner Bros.," covering the campaigns devised 

by southern affiliates of American 

Broadcasting-Paramount Theatres for 

"Youngblood Hawke" and "Kisses for My 

President." 

In a message to exhibitors, Warner Bros. 

states: "This Special Project Pictures report 

is put out in a spirit of admiration 

for the outstanding creative job done on 

two of our pictures by three theatre chains 

iParamoimt Gulf Theatres, Interstate- 

Consolidated Theatres, Wilby Kincey Theatres). 

Their top-quality material is 

brought to you in the behalf that you, as 

an interested party, will want to know how 

others have approached 'Youngblood 

Hawke' and 'Kisses for My President.' " 

An accompanying letter from Ernie 

Grossman, Warner Bros, national director 

of exploitation and promotion, says 

"We feel that study of the materials in 

this special book will be a stimulus toward 

your own campaigns for these two releases." 

Putting up posters, stickers and cards 

in as many stores, windows and other useful 

spots as possible was the heart of a 

campaign for "Dr. Strangelove" put over 

by W. J. Hackett, manager at the Odeon 

in Barking, England. 

This is not a photo of "ladies night" at the movies; the scene is the Orpheum Theatre in Des V.oines and 

the time is 6:05 a.m.! Gals of all ages came to have breakfast with Walt Reno, KRNT personality (in 

foreground), and see "Where Love Hos Gone!" 

Radio-Sponsored Breakfast Show Brings 

In 625 Women; Manager on Job at 5:15 

For manager C. L. McFarling of the RKO 

Orpheum in Des Moines, Iowa, this particular 

Friday morning was NOT like other 

days—first, it got off to an earlier-thanusual 

start! 

Mac, who on all other days opens his 

boxoffice around 11:45 a.m., found patrons 

waiting for him to unlock the big glass 

doors at 5:15 in the predawn darkness. 

By 5:30 a.m., they were swarming into his 

film house, by 6 a.m., at least 625 patrons 

were on hand for a "breakfast show." 

"It was fantastic," to quote Mac. "Some 

came ready to dash out for work when the 

film and free breakfast was over. Others 

came in pajamas and with their hair in 

i 

rollers. This latter group Drake 

University coeds) went back to the dorms 

to catch an hour's sleep before their "9 

o'clocks." 

Reason for Mac's "early bird" full house 

was a radio promotion on station KRNT 

involving disc jockey Walt Reno. The 

pitch was, "Come to the Orpheum Theatre, 

have breakfast with Walt Reno and see 

'Where Love Has Gone.' " Listeners were 

asked to write in to the station for an invitation—no 

charge, of course. Record 

albums were offered to those who came in 

P/Js. Some did. 

But the majority were working girls 

"from 17 to 70." Following coffee and 

doughnuts, the early risers were treated to 

the Paramount drama starring Susan Hayward 

and Bette Davis. They packed the 

theatre and stayed for the end of the film, 

which meant that many literally sprinted 

to the office and the office time clock. 

Thirty were from Bankers Life (insurance) 

home office, a score from Look magazine, 

others from local retail stores, banks, etc. 

Coffee and doughnuts were furnished and 

served by Bishops cafeteria and Mr. Donut. 

Both firms donated their doughnuts, coffee 

and personnel for the radio promotion 

received. 

Jackpot of Publicity 

In Marquee Gimmick 

An addition to marquee copy, done in 

a spirit of fun. caused unexpected comment 

and won free advertising for Vin 

Wiggin, manager of the Opera House in 

Bath, Me. With the opening of "Cleopatra," 

Wiggin put up this marquee: 

MR. AND MRS. BURTON . . . CLEO- 

PATRA . TICKETS ON 

SALE 

Of course, Elizabeth Taylor and Richard 

Burton, the stars of this film were 

not married until long after the film was 

completed. Radio station WCME made thif 

"discovery" and carried it in a news item; 

then the local newspaper nabbed it, and 

finally Wiggins' "Mr. and Mrs. Burton" 

marquee went out over the Maine Associated 

Press teletype hookup. 

"Needless to say the free publicity did 

not hurt our boxoffice as all." Wiggins observes. 

"And I have used gimmick marquees 

ever since, when possible." 

BOXOFFICE Showmondiser :: Nov. 2, 1964 — 173 

I

. 

NEW LIFE AT SUBRUN IN 

FILMS OF MERIT 

Paul Danesh, right, managing director of Martin's 

Cinerama in St. Louis, hosted star Milton Berle when 

the famed comedian dropped in to meet United Fund 

workers from St. Louis University and Washington 

University at a fund rally held at the theatre. On 

the left is Mark Saber, Danesh's assistant. Showman 

Paul arranged for Berle to play a complimentary return 

engagement as a special treat for theatre patrons 

following the matinee performance of "It's a Mad, 

Mad, Mad, Mad World," in which the actor has a 

major 

role. 

Berle, who was appearing at a local supper club, 

marched down the aisle from the rear of the theatre, 

urging surprised patrons to return to their seats . . . 

for "more to come!" Obviously enchanted by the 

rousing reception he received from the patrons, Berle 

just barely permitted Danesh to introduce him, then 

launched into his special brand of fast patter, conducted 

a question and answer open forum, then 

dashed back to the lobby to sign autographs for an 

admiring 

throng. 

Acme Stores, Akron, Push 

'Holiday' Coupon Offer 

Acme Stores of Akron, Ohio, went in 

with Loew's Theatre there on a coupon 

promotion in behalf of "Mediterranean 

Holiday." Acme customers were offered a 

25-cent discount on the adult $1 matinee 

and evening $1.50 admissions by submitting 

at Loew's boxoffice coupons clipped from 

a large tabloid-size four-page herald on 

the film. The heralds were distributed by 

the theatre and the stores. 

A back page ad on the film and the 

offer was headed: "Special Ticket Offer 

For Acme Shoppers . . . Save 25(2 on 

. . . 

regular admission with coupon below. No 

other purchase necessary." 

'Fair Lady' Day at Races 

"My Fair Lady" Ascot Day was sponsored 

at the Bay Meadows racetrack, San Francisco, 

by the Peninsula Volunteers, who also 

sponsored the subsequent benefit showing 

of "My Fair Lady" at the Coronet Theatre 

in Frisco October 29. Legitimist won the 

feature race, and Mrs. Warren Debham 

and Mrs. George Shott of the Volunteers 

participated in the presentation of the 

wreath to the winner. 

A break for promotion of "Hamlet," 

prior to its showing at the RKO Albee, 

Grand and International 70 theatres in 

Cincinnati, was the British fortnight sale 

at the Pogue's department store there. A 

double-decker bus had been sent over to 

help advertise the sale, and the theatres 

had little trouble in getting "Hamlet" banners 

on the big vehicle. 

Onetime Smalltown Showman Transforms 

Neighborhood Theatre Into Moneymaker 

Don Barnes, former small-town manager, 

has transformed a subrun Odeon Theatres' 

neighborhood house into one of the 

Canadian circuit's most profitable "intimate" 

type art houses. 

Manager Barnes was promoted from the 

Odeon Theatre in Trail, B.C., some four 

years ago to take over the Varsity, which 

is located near the campus of the University 

of British Columbia, with a student 

registration of around 15,000. The location 

is populated with business and professional 

people, notoriously ultra choosy, 

and infrequent ticket buyers. 

But Barnes, hewing to a policy of "the 

play's the thing" with emphasis on awardwinning 

films, has changed this "sometimes" 

theatre clientele into regular moviegoers 

as consistent in their attendance as 

were the old Foto Nite devotees. These 

patrons, very articulate, now congregate 

outside the theatre after a performance, 

and in nearby coffee houses, and argue 

endlessly the merits and meanings of the 

film they have just seen. 

SEX WEEKS' BUSINESS EV TWO 

In recent months film festivals have 

proved very profitable. One did almost six 

weeks of normal business in two. Barnes 

has presented three such series in the last 

18 months, starting with an Ingmar Bergman 

festival late last year. Next came the 

very successful French Film Festival, 

timed just after the 1964 Vancouver International 

Film Festival, which was built 

around the French theme. 

Playing a different program every night 

from July 5 through 18, he averaged a 

phenomenal 95 per cent of capacity at two 

showings of each picture, and this on 

product which had in most cases already 

played the city on extended runs. On July 

15, "Black Orpheus" sold out at 6:15 p.m. 

for both performances, and Barnes with 

an open date on the 19th, immediately 

started to sell tickets for that date. With 

only word of mouth and one small ad he 

was still better than 80 per cent of capacity 

on the 19th. The overall result 

was almost six weeks of normal boxoffice 

business in two weeks. 

USES RADIO MUSIC STATION 

Barnes uses the accepted art house promotional 

aids—mailing lists, plus tieups, 

spots, etc., on CHQM, a good music station. 

Newspaper columnists were very helpful in 

giving the French festival liberal advance 

and current mentions. 

Charles Bloch-Bauer, president of the 

Alliance Francaise and French Film Society 

of Vancouver (also a director of the Vancouver 

International Film Festival), was 

so impressed by the excellence of the 

Varsity presentation that he wrote the 

French embassy in Ottawa suggesting that 

the same program be presented across 

the Dominion. 

It is understood at Toronto that the program 

may be picked up and run under the 

same format. 

To prove it was no fluke, and that he 

did not need the impetus of the International 

festival, Barnes then promoted a 

Shakespearean festival from August 6 

through September 2, and unlike most 

Shakespearean efforts in British Columbia, 

this one made a nice profit. The program 

consisted of nine of the most successful 

Shakespearean releases to date, starting 

with A Midsummer Night's Dream (USA, 

1935), and running through to Macbeth 

(Great Britain, 1960), including Julius 

Caesar (USA, 1953), Hamlet (GB, 1948), 

Romeo and Juliet (GB, 1954), Othello 

(USSR, 1955), Twelfth Night (USSR, 

1955), Richard in (GB, 1955) and Henry 

V (GB, 1944). 

Barnes scheduled the nine pictures, like 

oldtime stage repertory, one each night, 

then going back to the first and repeating 

the schedule. He said this worked out 

better than giving each title a two or threeday 

run, and the repeats seemed to build 

rather than fall. 

Barnes' interest in art films started at 

Trail where he helped promote the Trail 

Film Society. 

The Varsity patrons go for subtitled 

prints, preferring these to bad dubbing. 

They won't go for raw sex, but take sex in 

large doses if it is a necessary component 

of the story line. Pictures with away-out 

themes, odd stories which the business or 

professional mind can't comprehend, are 

bypassed. 

The Varsity manager emphasizes that 

"any picture playing the Varsity is a Good 

Picture." The theatre enjoys considerable 

impulse trade, based on Barnes' buildup 

that his bookings always are good ones. 

The theatre now is drawing people from all 

over the Vancouver mainland, not just 

from the university area. He has runs of 

eight to ten weeks. "Billy Liar" went ten 

weeks, followed by "Lilies of the Field," 

which ran 18 weeks. 

PALAC 

Marriage 

Italian Style 

"FESTIVAL Ttieane , LOEWS TOWfR EAST iheane 

5J"ST,5*AVE • 7J"ST.i-3 AVE 

Christmas came early to Broadway with the erection 

of a giant outdoor display heralding the Christmas 

dual premiere of "Marriage— Italian Style" at New 

York's Festival and Loew's Tower East theatres. The 

Embassy Pictures release reunites Sophia Loren and 

Marcello Mastroianni under the direction of Vittorio 

De Sica. 

— 174 — BOXOFFICE Showmandiser Nov. 2, 1964 

ftp arc liwlutts forward to se«ns r

I bannered 

. 

— 

Gal With Tiny Pooch 

Busy for 'Sahara' 

Less than a hundred dollars was spent 

on a very adequate campaign for "Station 

Six—Sahara" at the Warner Theatre in 

Milwaukee. The promotion was executed 

by Bud Rose, freelance publicist. The 

campaign included: 

Look Alike contests over stations WRIT 

and WAWA. 

Use of a $2,000 Yorkshire terrier 

» 

Promoted apparel for winner of contest 

to wear about town (in shorts and blouse 

i 

with dog. 

Passed out 5,000 stage money dollar bills, 

with Carroll Baker's photo in center on 

one side, and photo of 24-sheet on reverse 

side. 

Had model on exhibition at the three 

department stores and neighborhood 

super-markets. 

Had model on WTMJ-TV and WISN-TV 

with dog. plugging the picture. 

The dog was supplied by Chatterbox 

Kennels, and the model's attire, compliments 

of Milwaukee Casual Shop. 

The picture opened at the Warner with 

excellent patronage throughout the week. 

Reports at the end of the week from all 

first-run houses revealed that the Warner 

was the best grosser for the week. 

Color Mats for 'Love' 

An elaborate color layout on Edith 

Head's gowns for Susan Hayward and 

Bette Davis in "Where Love Has Gone," 

has been serviced by Paramount Pictures 

to over 550 leading newspapers throughout 

the country via the Milwaukee Journal's 

ROP color service. Planting of the layout 

was timed to the October national release 

of the picture. 

24-Sheets on Theatre Wall 

The side wâll of the Varsity Theatre facing 

Lawrence and Broadway on Chicago's 

north side is used for posting of 24-sheets 

on attractions plajdng downtown and 

neighborhood run at B&K houses. 

A row-boned girl resembling Carroll Baker in the 

picture fondled a $2,000 terrier at the theatre and 

"all over town" in promotion of "Station Six 

Sahoro" at the Warner Theatre in Milwaukee. 

COEDS BOOM 

POLLY 

FOR 

'PRESIDENT' ;i 

AND 

GET ON TV 

SCREENS 

The Mamselles, a modeling group at Southern Methodist University in Dallas, 

elected to proclaim Polly Bergen as their choice in this election year. The promotion, 

arranged by Hal Cheatham of the Interstate publicity office at Dallas, worked 

out real great for "Kisses for My President" at the Dallas Majestic Theatre. In 

addition to coverage in the newspapers < photos and stories < , 

three television 

stations sent newsreel photographers to the SMU campus to film the Mamselles 

and their election choice. To liven things up a bit, some of the SMU boys decided 

that it was just too, too much to have the gals proclaiming a woman as their choice 

and tried to rip the placards from the coeds' hands. There ensued a small, but 

friendly, riot which, of course, was recorded on the T"V news programs. 

Chrysler Autos Offered to Exhibitors 

As Prizes for lively Set' Promotions 

Universal Pictures Co.. producers of "The 

Lively Set." which is scheduled to go into 

national release this month, and the 

Chrysler Corp., whose new turbine engine 

car is one of the stars of the picture, have 

developed an extensive national promotion 

which will enable exhibitors throughout 

the country to compete for Chrysler- 

Dodge-Plymouth automobiles for the best 

tieups with local dealers of these cars. 

With one aspect of the "Lively Set" sell 

aimed at the same market as one aspect 

of the Chrysler promotion. Chrysler-made 

cars will be offered as prizes for the best 

theatre campaigns in four categories: 

Theatres in cities whose population is 

500.000 or over, the prize being a Plymouth 

Sport Fury two-door hardtop. 

DODGE CONVERTIBLE 


between 200,000 and 500,000, a Dodge Coronet 

500 convertible. 


50.000 to 200,000. a Dodge Coronet twodoor 

hardtop. 

Theatres in situations of under 50,000. 

a Plymouth-Belvedere Satellite two-door 

hardtop. 

Judges of the best campaign will be a 

panel of top publicity-exploitation executives 

in the industry with the deadline for 

entries being Feb. 1. 1965. 

Chrysler has prepared a sjiecial eightpage 

four-color brochure featuring the 

young stars of "The Lively Set" and suggesting 

the methods of tieups with local 

theatres, which is being mailed by Chrysler 

to 8,500 of its dealers and field representatives 

from coast to coast. Universal 

is preparing a four-page supplement for its 

pressbook on "The Lively Set" dealing with 

the Chrysler tieup and Chrysler is making 

available over 1.000 copies of its brochure 

for use by exhibitors. 

"The Lively Set" in color, a romantic 

drama which combines fast cars, young 

stars and the turbine engine theme, is 

aimed at the same fast-growing 18-25 

youth market which is a prime market for 

Chrysler cars. 

SPECIAL CHRYSLER BROCHURE 

The cover of the specially prepared 

Chrysler-Plymouth division brochure of the 

Chryslej- Motors Corp., features stars 

James Darren. Pamela Tiffin. Joanie 

Sommers and Doug McClure and the 

Chrysler turbine car. and heralds "a madeto-order 

opportunity for dealers to reach 

The Lively Set' in their area." Suggested 

tieups are featured in the brochure as well 

as methods of cooperation between exhibitors 

and Chrysler dealers for their mutual 

benefit. 

Finest Hours' Study Guide 

A classroom study guide for "The Finest 

Hours." which features 14 illustrations of 

Winston Churchill, plus biographical notes, 

study questions and research suggestions, 

has been Issued for school use by Columbia 

Pictures, distributor of the film. Written 

by Dr. Howard L. Hurwitz. vice-principal 

of Jamaica High School in New 'york. the 

study guide is being offered to exhibitors 

throughout the country for distribution to 

schools in their areas. 

BOXOFFICE Showmondiser Nov. 2, 1964 — 175

. 

. . 

'See' Boards Can Be 

A Ronk Organization showman in England went to a truck transport firm for this mobile promotion. It's 

the first time we've noted the use of the heavy duty trailer, frequently used to haul massive machinery, in 

theatre promotion. There's no question such a trailer accommodates the banner type displays as seen above. 

Mounted at rear was blowup from the film with the theatre name and playdate. The ballyhoo was arranged 

at no cost by A. Davids of the Gaumont Cinemo in Worcester. He also had o treasure hunt (seven 

merchants) based on a co-op page gimmick, and a "slave girl" in the lobby for "The Long Ships." 

Tieup With Right TV Show at Right Time 

Means Lot for Flipper's New Adventure 

Jack Reid, who manages the State Theatre 

at Eureka, Calif., has found there 

is a great deal of value in TV tieups 

with the right program at the right time. 

When a booking of "Flipper's New Adventure" 

came up at the State, station 

KVIQ-TV had "My Friend Flicka" scheduled 

for a month later at 7:30 on a Saturday 

night which, according to Reid, is 

a relatively harmless time slot as far as 

the theatre is concerned. The TV film 

would not hurt the State's Saturday matinee 

business, nor even bother its Saturday 

night business which peaks after 8 pjn. 

SELECTS BINGO SHOW 

So Reid contacted K'VIQ managers and 

arranged for free plugs for the Flipper 

film at the State, particularly on the 

KVIQ Bingo show, a program aimed at 

the family for which Reid had been supplying 

passes to prize winners for around 

three years. The half-hour show is sponsored 

by some 16 to 20 business establishments, 

and it is "a way of life" to many 

people who had participated in it, especially 

kids. It goes on the air in late afternoons. 

Then on opening of "Flipper's New Adventure," 

at a Wednesday matinee, Reid 

and the station put on a Bingo special at 

the theatre, with a lobby display and giveaways 

emceed by Ed Bennett who directs 

the Bingo show. Bennett also was on hand 

Friday night and Saturday and Sunday 

afternoons. 

USES REAL FISH NET 

The background of the lobby display 

was an authentic fish net, complete with 

floats and weights, draped along the back 

wall of the lobby and laced with stills 

from the movie and TV show. A six-foot 

blue plastic whale, inflated, carried a washable 

paint message about the TV show. 

Also used was a lifesized dummy dressed 

in a skindiver's wet suit, complete with 

helmet, goggles, snorkel and flippers, 

loaned by a local sports store which was 

happy to get a complimentary advertising 

card. 

A local and well-known aquarium supplied 

free passes to children under 12, 

known as "Ship Wreck," this aquarium is 

built in the shape of a three-masted sailing 

ship and is a well-known, and much advertised 

tourist attraction along the west 

coast. Passes were given out by Bennett 

who, when he ran out, gave bits of candy 

to the youngsters. 

The lobby display was video taped and 

aired by Channel 6 during the run of 

"Flipper's New Adventure"—for free. 

"Originally booked for four days, the 

picture played seven. Particularly noted 

in attendance was a preponderance of 

young children accompanied by parents, 

which seemed to offer positive proof of 

the impact of plugs on Bingo. Candy sales 

were immense. 

"Cost to theatre, nil; benefits, huge." 

Copsuto, Hattem Host 

Theatre Birthday Party 

Benson Capsuto and Irving Hattem, 

owners of the Merrick Theatre at Merrick, 

L.I., hosted a theatre second anniversary 

party in the Merrick's art gallery lounge. 

Among the guests was Herbert Tenzer, 

Democratic candidate for Congress in 

Nassau County's Fifth district. 

Stereo Ads for 

'Flowers' 

Universal Pictures and Concertone, 

manufacturer of stereo tape recorders, 

developed a joint promotion for "Send Me 

No Flowers," which is being featured in 

Concertone's national magazine advertising 

reaching more than 14 million readers in 

late fall issues, supplemented by special key 

city promotions. Tied in with the openings 

of "Send Me No Flowers," in Chicago, Los 

Angeles, Philadelphia, San Francisco, 

Seattle and New York, Concertone's Model 

800 stereo tape recorder has been offered 

as prizes in special contests. 

Very Interesting 

C. Lockyer, manager of Gaumont Theatre 

in Coventry, England, built a "long 

ship" of Viking design, and got a week 

of free ballyhoo for "The Long Ships." His ^ 

model ship was attached to the top of a 

panel truck used for express delivery by 

the Coventry Express. Signs with the ship 

had, "Read the Coventry Express Every 

Friday," while on the doors were posters 

on "The Long Ships," and signs plugging 

a co-op page in the Express on the film 

and a treasure hunt. 

SLAVE GIRL BUSY, TOO 

Lockyer also had a slave girl and Viking 

with shield and sword working the streets, 

plus a national "Spot the Mistakes" drawing 

in the newspaper. 

Excellent "See ..." type boards were 

set up in the foyer of the Gaumont at 

Walsall by Philip Cross. This type of 

poster can stir up a lot of interest in 

the attraction if well prepared. Cross had 

an arrow leading from each "See 

." 

. 

to a scene blowup, and each with an appropriate 

catch line such as, "See . 

Feast of the Vikings!" with arrow pointed 

at an oldtime feast. 

To add to the effectiveness of the twin 

boards, Cross had a Viking, horned helmet, 

fur robe and double-edged battle axe appear 

on the scene at intervals. He used 

the Vikings for street promotions. 

BABY ELEPHANT THERE 

Cross made a hit with the kids and 

parents when he starred Tamu, a baby elephant 

of 16, with her trainer Gosta Kruse I 

at a Saturday morning show. Despite rain 

and cool weather, more than a thousand 

youngsters bought tickets to see Tamu; 

the Jaguars, TV players, and a "bumper 

film program." The elephant got two photos 

in the local papers. One featured Tamu 

handing Circle of Showmen plaque, awarded 

to Cross by Rank Theatres for outstanding 

promotions on his attractions. 

B. L. Coppock of the Odeon in Preston 

had his slave girl tied by a length of rope 

to the Viking who toured the streets and 

the town fair for "The Long Ships." 

Four usherettes at the Odeon in Bishop 

Auckland, in the Glasgow, Scotland, area, 

made their own slave girl costumes. W. G. 

Aylen, manager, got their picture in the 

local papers. 

Ticket Bonus in Sale 

The Montgomery Ward store in Cambridge, 

Md., cooperated with manager 

Bobby Lipe of the Dorset Theatre, for a 

mutually beneficial promotion on "Mail 

Order Bride." Wards ran an ad in the 

local newspaper advising that anyone buying 

certain sale items would receive a free 

ticket to see this attraction. The Dorset 

Theatre didn't lose a thing on this promotion, 

inasmuch as Ward purchased the 

giveaway tickets. A nice display was set 

up in Ward's window advertising the offer, 

j 

and giving playdate and theatre credit to I 

the movie. 

laycees Buy 'West' Debut 

Francis DeZengremal. manager of the 

Holland Theatre in Beliefontaine, Ohio, 

sold the opening night of "How the West 

Was Won" to the Jaycees there. 

^ 

— 17B — BOXOFFICE Showmcmdiser Nov. 2, 1964

SHOWMAN'S 

MANUAL 

UNIVERSAL 

CITY STUDIOS 

starring TONY 

YOUNG • DAN DURYEA 

^s.a.n, DICK FORAN • ELSA CARDENAS 

Screenplay by ROBERT CREIGHTON WILLIAMS* Directed by R.G.SPRINGSTEEN 

Produced by GORDON KAY ' A Ufiiversal Picture 

'- COLOR. 

THEATRE 

Ad Mat No. 302—3 col. x S'/i"—360 Lines 

AD MAT NO. 302 

CopyrJQht 1964—Universal Pictures Co.

)APACHE GOLD 

IN FRONT OF HIM. 

THE GIRL..: 

THE APACHES. 

AND THE 

WM 

GOLD... 

-f 

^ 

UNIVtRS*L --5 

CITIsnjDUB 

,„ COLOU 

TONY YOUNG * DAN DURYEA dickforan elsacardenas 

scnpia,b, ROBERT CREIGHTON WILLIAMS 

• b«=

SHOWMAN'S MANUAL 

starring TONY 

YOUNG • DAN DURYEA 

cosun. DICK FORAN • ELSA CARDENAS 

Screenplay by ROBERT CREIGHTON WILLIAMS • Directed by R. G. SPRINGSTEEN 

Produced by GORDON KAY ' A UnJversal Picture 

/« COLOR 

THEATRE 

Ad Mat No. 303—3 col. x SVi"—360 Lines 

AD MAT NO. 303 

All advertising material in this press book, as well 

as all other newspaper and publicity material, 

has been approved under the MPAA Advertising 

Code as a self-regulatory procedure of the 

Motion Picture Association of America. 

All inquiries on this procedure, which is voluntarily 

subscribed to by the major motion picture 

companies, may be addressed to: Advertising 

Code Administrator, Motion Picture Association of 

America, 522 Fifth Ave., New York City 36, N.Y.

OXOFFICE 

OOKINGUI.PE 

An mli.ipt^.livc unulyMi ut loy and tradcprusb reviews. Running time is in parentheses. The plus and 

minus signs indicotc degree of merit. Listings cover current reviews, updated rcgulorly. This deportment 

olso serves os on ALPHABETICAL INDEX to teoturc relcoscs. (C is for CincmoScopc; iV VisloVision; 

(g Ponovision; iTi Tochnitama; :s Other onomorphic processes. Symbol '.' denotes BOXOFFICE Blue Ribboii 

Aword; © color photography. Legion of Decency (LOD) ratings: A1— Unobiectionoble for General Potronoge; 

A2— Unobjectionable tor Adults or Adolescents; A3— Unobjectionable tor Adults; A4 Morally 

Unobjectionable for Adults, with Reservations; B—Objcctionoble in Port for oil; C—Condemned, for 

listings by compony in the order of release, see FEATURE CffART. 

Review digest 

AND ALPHABETICAL INDEX 

Very Good; + Good; — Foir; — Poor; = Very Poor. In the summary li is rated 2 pluses, — as 2 minuses. 

? 

Adorable Julia (94) Comedy . . . . Lionex 5-11-64 

2S11 Advance to the Rear (97) ® Com..MGM 3-23-64 A2 

2865 Any Man's Woman (89) Melo. .Ellis 10-12-64 

Ape Woman. The (97) Drama ..Embassy 9-21-64 A3 

2843 ©Avenjer, The 

(lOS) (g) Hist Dr Medallion 7-13-64

REVIEW DIGEST 

AND ALPHABETICAL INDEX

Featur* productions by compony in order of releose. Running time in parentheses, ic) Is for CinemoScope; 

lyi VistoVision;

FEATURE 

CHART 

Th« key fo letters and ccmbinotions thereof indicoting story type: (Ad) Adventure Dromo; (Ac) Action 

Dromo; (An) Animated-Action; (C) Comedy; (CD) Comedy-Droma; (Cr) Crime Drama; (DM) Drama 

with Music; (Doc) Documentary; (D) Drama; (F) Fantasy; (Ho) Horror Drama; (Hi) Historical Drama; (M) Musical; 

(My) Mystery; (OD) Outdoor Drama; (S) Spectacle; (SF) Science-Fiction; (W) Western. 

EMBASSY $ £i

.D. 

. Melo 

. 

.War 

Jul 

. . . And 

Com. 

Jul 

. 

FEATURE 

CHART 

UNIVERSAL 

QCaptain Newmin (126) CO .6407 

Gregory I'eck, Tony Curtis, 

Migie Dickinson 

He Rides Tall (S4) W. .6408 

1\)ny Young. Jo Morrow, Dan Durya 

©Tlie Raiders (75) Or . . 6410 

Robert (>ilp, Brian Keltti, 

Judl Meredith 

UOTlie Brass Bottle (89) C. 6409 

Tony Randall, Burl Ives. 

Barbara Eden 

©The Cliall( Garden (105) . . D 

Deborali Kerr. John Mills 

. 

.6413 

©The Evil of Frankenstein 

(86) Ho. 6414 

Peter Cushlng, Kathy Wild 

Ninhtmare (83) Sus. .6415 

Daîd Knlgbt. Molra Redmond 

©Wild and Wondo-ful (88) C. .6416 

Tony Curtis, Qyistlne Kautaann 

©Bedtime Story (99) ..,,C..6417 

Marlon Brando. David Nlven, 

Shirley Jones 

©Marnie (129) D..6418 

TippI Hedren. Sean Coruiery 

OQIsland of tht Blue 

Dolphins (99) 6419 

Cella Kayo. Qeorê Kemedy 

©IMcHale's Navy (93) .,C..S420 

Ernest Borcnlne, Joe Clynn, Thn 

Conway 

©Bullet for a Badman (80) W. .6421 

Audle Murphy, Ruta Lee, 

Darren MoQaftn 

Gunt of Au«u

-Marina 

. I.i'onardi) 

.Simone 

.I.olte 

. 

( MOM 

. Irene 

. . Keg 

. Iv.in 

JaeiiiH'S 

. 

. 

.Yumeji 

.Leon 

• with 

ARGENTINA 

Hand in the Trap (90) ... 8- 5-63 

(AriKi'li 

liabal 

. El.'iii UnniiM, Fnmcisco 

BRAZIL 

Given Word. The (98) 5-11-64 

(Llntn'M (iloria 

Vliar. 

(Int'l Classics) . .Annie Gfirardot, 

Marie Bell 

La Poupee (90) 11-11-63 

(Lionex) . ..\bignie\v (>bulski, 

Sonne Teal 

Les Dames Du Bois De 

Boulogne (S4) 5-18-64 

(Brandon) . .Paul Bernard, MariA 

(Tasares 

Love at Twenty (113) .... 4- 8-63 

(Embassy) . .Jean-Pierre Leaud. 

Bleonora Rossi Drago, Christian 

Doermer 

Marriaje of Figaro, The 

(105) 8-12-63 

(Union) . .Jean Plat, Mlcbellae 

Boudet 

. 4-13-64 

©Mistress for the Summer, 

A (80) ® 5-25-64 

(American Film ).. Pascale Petit, 

Michel Auclair 

Moderato Cantabile (95) . 

( Royal ).. Jeanne Moreau, Jean-Paul 

Belmondo 

©Muriel (115) 12- 9-63 

(Ix)pert.) . .Delphine Seyrig. 

Jean-Pierre Kerien 

My Lite to Live (S5) ..12- 2-63 

(Union) . .Anna Karina, 

Sandy Kebbot 

Naked Autumn (98) ©. . 1-6-64 

(UMPO) . Signoret, 

Reginald Kerman, .Alexandra 

Stewart 

Night Watch, The (118) .. 7-20-64 

(Coiisnrt/Orlon) Jean Keraudy, 

. . 

Michel Constantin 

Of Wayward Love (91) . . 6-15-64 

(Patbie-Contemporary) . .LiUl 

Palmer, Bernhard Wickl 

Pickpocket (75) 6-10-63 

(Delahaye) . .Martin LaSalle 

Sinners of Paris (81) 5-25-64 

(Ellis) . .Charles Vanel, Bella Darvi 

Suitor, The (83) 10-14-63 

(Atlantic) . Plerro . Btaix 

Third Lover, The (85) . . 7-29-63 

(Atlantic) . .Jaojues Chanier 

Three Fables of Love (76) 9-29-63 

(Janus) . . Leslie CaroD, Rossano 

Brazzl 

Time Out for Love (91) . . 5-20-63 

(Zoilth Int'l).. Jean SeberB, 

Midiellne Presle, Jlaurice Ronet 

Review 

Date FOREIGN LANGUAGE 

GERMANY 

Ciske the Rat (88) 8-26-63 

(Uakros) . .l>lck van der Velde, 

Review 

Date 

. 2-10-64 

. 

. 

. 

4-22-63 

. 

DENMARK 

Kecs l!ru.^se 

ODcr Rosenkavalier (200) . 

A Str.nnoer Knocks (81) . . 4-22-63 

(Shmêl^^poration) . .Ellzabetli 

Idiot, The (165) 5-20-63 

(Trwiv-liiix) . . Hrlsittc Kederplel 

Week End (84) 6- 1-64 Seli« artzkopf 

(S)iockiku) . Setstiko Ilara 

U'iiu'm.i Viilfo) Tarp. 

Die Fledermaus (107) 2-24-64 

0My Enemy, the Sea 

.Ii'lli (Wrrliiilm 

(Casino) . . Peter Alexander, 

(97) (S) 2-17-64 

FINLAND 

Varika Hockk 

(Ishihara Int'l) . .Yujiro Ishihara 

YouiiB Love (SO) 

3-25-63 Faust (121) 5-27-63 

©My Hobo (98) 

(Bxclilsive Inl'l) .Peter Weckslrom. (l)hina-Tr,iut) . .Will Quadflicg 

(Toliu) . .Keiju Koabayashi 

8-26-63 

Tia lst:i 

FRANCE 

The Golden 

lBakro«) 

Pressure of Guilt 

(Tolii)) .Keiju 

(113) (g. . 

Koabayashi 

2-10-64 

Plague (95) . . 

Ucsny 

. 

Adorable Julia (9-1) . 

5-11-64 

. 

Judge and the Sinner 

tSfe-.Vil) 

. -LUli Talnifr. Charles The (94) 6-29-64 Sanjuro (96) 7- 8-63 

Boyei 

(Casino) . .Heinz Riihm,inn. 

(Toho) . .Toshiro Mlfune 

Candide (90) 2-18-63 Karin Ba.al 

Stray Dog 9-30-63 

(I'nioii) . .Jean Pierre Cassel, 

Secrets of the City (88) . 8-12-63 (Toho) . .Toshiro Mifune 

. 

Pierre Brasseur, Dalilia La\1. 

(Bakros) . .Annemarie Dueringer Takashi Sliimura 

Nadia Gray 

©Temptress and the Monk, 

GREECE 

Crazy Desire (108) 10-26-64 

The (87) 7-15-63 

Alice in the Navy (90) . .4 1-63 

(Emliiis^yl. fgn TciBllazzi, falherine 

(Hakim) . Tsukioka 

(GMP) . .Aliki Vouyouklaki 

8|ij;il>. (!ianni Ciirko 

When a Woman Ascends the 

Nutty. Naughty 

Antigone (88) 10-15-62 

Stairs (111) 8- 5-63 

Chateau (102) 10-26-64 (Ellis) . 

Papas, Manos 

(Toho) . .Hideko Takamine 

Sir 

Katrakis Nikos Kazis 

l/i|i.il iMisri'llan.-oiis) 

Crime of Monsieur Lange, 

Electra (110) 1-14-63 MEXICO 

The (90) 6- 1-64 

( Lopeit ) . . Irene Papas 

Yanco (85) 8- 3-64 

(Jerand) . .Kicardo Ancona, Jesus 

(Bramloii) .Rene Lcfever, Florelle, Policeman of the 16th 

. 

Henri 

Medina 

Oiiisol 

Precinct 5-13-63 

Cross of the Living (90) . (O.MP) . Costas Hadjichristos POLAND 

(Carl). Kjrl Boehm. Pascale Petit You Came Too Late (75) . .12-10-62 Knife in the Water (95) . .11-18-63 

Devil and the Ten Commandments, (Hellenic).. Helen Hatziagvri, 

(Kanawha) . Niemczyk 

The (120) 12-23-63 .Xndrew Barkoulis 

Partings (101) 12- 

(Union) . .Alain Delon, Danielle 

We Have Only One Life 

(TelepLx) . .Maria Wachowlak, 

3-62 

(116) 7-22-63 'i'adeusz Janczar 

Parrieii.'C 

Don't Tempt the Devil 

(Greek M.P.) . .Dimitrl Horn, 

(106) 5-11-S4 Yvonne Sanson 

RUSSIA 

(I'MIM Vlady, Bourvil, 

Ballad of a Hussar, 

INDIA 

Virria Lisi 

The (94) 7-29-63 

The Music Room (93) 1-27-64 

©Doulos—the Finger 

(Arlkino) . Larissa Golubkina 

(Harrison) . .C*abi Biswas, Padma 

Man (IDS) S-24-64 Devi. Pinaki Sen Gupta 

©Ballet of Othello, The (95) 5-25-64 

(Pallie-Contemporary) . .Jean-Paul 

Belmjndo. Serge Reggiani 

Two Daughters (114) 5-27-63 

(Janus).. A. Chatterjee, C. Bancrjee 

Dragon Sky (95) 9-28-64 

( Lopert ) . . Narie Hem, Sam Bl, ITALY 

Nop .Nem 

Arturo's Island (90) 1-21-63 

. 

) 

Fire Within, The (110) . . 3- 9-64 

Kerman, Key 

( (Governor) . .Maurice Ronet, Lena Meersman 

Skerla 

Bandits of Orgosolo (98) . . 5-18-64 

Julie the Redhead (96) . .12-23-63 

(Contemporary) . .Mlchele Cossu, 

I'epiteddu Cuccu 

.Pascale Petit, 

Disorder (105) 6-15-64 

La Bonne Soupe (97) 3-30-64 

(Pathe-Contemporary) . Louis 

Jourdan, Curt Jurgens, Antonella 

Lualdi 

Eclipse (123) 2-11-63 

(Times) . .Alain Delon, Monica Vltti 

(Stiavm Infl) . 

lianiel Gelin 

S1/2 (135) 7-15-63 

(Elmbassy) . .Marcello Mastroianni 

The Fiances (84) 5-18-64 

(Janus) . .Carlo Cabrlnl, Anna Cand 

Fiasco in Milan (104) 5-20-63 

(A-T-U) . .Vlttorio Gassman 

Four Days of Naples, 

The (124) 3-25-63 

(MGM)..Jean Sorel, Lea Massarl, 

Georges Wilson, Regina Bianchl 

Kapo (116) 6-15-64 

(Lionex) . .Susan Strasberg, 

Laurent Terzicff 

Love and Larceny (94) 3-11-63 

(Major) . .Vlttorio Gassman, Anma 

Maria Ferrero, Peppino de Fillippo 

Mafioso (100) 7-20-64 

(Zenith) . .Alberto Sordl, Norma 

Bcngell 

Organizer. The (126) 7-20-64 

(Cont'l) . .Marcello Mastroianni. 

Annie Glrardot 

Run With the Devil 

(Jillo) . .Antonella 

Gerard Blain 

Seduced and Abandoned 

(118) 8-17-64 

(Cont'l) . .Stefania SandrelU. 

Saro I'rzi 

Sound of Trumpets, The 

(90) 12- 2-63 

(Janus) . .Sandro Panzerl. 

Lnredano Detto 

To Bed . . Or Not to Bed 

(103) 3- 2-64 

(Continental) . .Alberto Sordi, 

Gunilla Elm-Tomquist 

Two Nights With Cleopatra 

(90) 4-27-64 

Sophia Loren, Alberto 

(Ultra) . . 

Sordi, Ettore Manni 

Yesterday, Today and Tomorrow 

(119) 4- 6-64 

Embassy) . . Sophia Loren, 

Marcello Mastroianni 

JAPAN 

(93).. 11-11-63 

Lnaldi, 

Bad Sleep Well, Tbe (135) .2-25-63 

(Toho) Toshlrt) Mlfune 

Chushingura (108) 10-14-63 

(Tolio) Kdtishiio Matsumoto 

. 

. 

Tire-Au-Flanc (87) 5-27-63 

(Les Films du Curis.-.eSEIHF) 

(lirMlnn di' 'I'illcre. Uieel-Barrlcr 

War of the Buttons (100) 1-13-64 

OHonolulu-Tokyo-Hong Kong 

iBroiislon) Ilifilbo 

(102) D.. 1-13-64 

(Tiihn) . .Akira Takarada, Yu Ming 

Hidden Fortress, The (90) 7-29-63 

(Albex) . .Toshiro Mlfune, 

Misa ilehara 

High and Low (142) S) 2-. 3-64 

(Cont'l) . .Tuslilro Mifune 

(Artkinol . .Vakhtang ChabukianL 

Vera Tsignadze 

Chelkash (45) 5- 4-64 

Sovexportfiim) . .V. Buyanovsky, 

V. Pivnenko 

Dimka (75) 4- 6-64 

(Artkino) . .Alyosha Zagorsky 

Olga Lysenko 

©The Duel (S8) C. 10-12-64 

(Artkino) . .Oleg Strizhenoz, 

Lyudmile Shagalova 

Great Battle on the 

Volga (75) 6-10-63 

(Artkino) . . Documentary 

Grown-Up Children (75).. 5-13-63 

(Artkino) . .A. Oribov, Z. Fcdorova 

House on the Front Ltn«, 

The (105) 9-23-63 

(Artkino) . .Larissa Luzlna, 

Leonid Bykov 

Lady With the Dog (86) .. 12-24-62 

(Artkino) . .lya Sawlna, Aleiei 

Batalov, Nina Alisova 

Letter That Was Never Sent, 

The (98) 1-21-63 

(Artkino) . .Tatiana Samoilova, 

Vasili Livanov 

My Name Is Ivan (97) 8- 5-63 

(Sig Shore) .. Kolya Burlaiev 

Musical Spring (45) 11-27-63 

(Artkino) . .Second International 

'Tchaikovsky Piano Competition 

Optimistic Tragedy, The 

(120) 3- 9-64 

(Artkino) . .Margarita Volodina 

©Panorama of Russia (66) 8- 3-64 

(Artkino) . .Documentary 

Peace to Him (88) 9-9-63 

(Artkino) . .Alexander Demyanenko 

SPAIN 

Lazarillo (100) 5-13-63 

(Union) . .Marco Paoleittl, Juan 

Jose Menendez, Memmo Carotenuto 

Los Tarantos (81) 8-24-64 

(Sigma ni Corps) .. Carmen 

Amaya, Sara Lezana 

SWEDEN 

DoH, The (96) 2- 3-64 

(Kanawba) . .Per OscarssoD, 

Gio Petre 

Flamboyant Sex, The (76) 9-30-63 

(Shawn Int'l) . .Anita Undoff, 

UUa Blomstrand 

Of Love and Lust (109).. 7-22-63 

(F-A-W) . .Mai Zetterling, 

Anita Bjork 

Silence, The (95) 4-27-64 

(Janus) . . Ingrtd (Junnel 

ThuUn, 

Lindblom, Blrger Malmsten 

Winter Light (SO) 5- 6-63 

(Janus) . . Ingrid Thulln, Oanau 

Bjomstrand, Max von Sydow 

FOREIGN LANGUAGE 

FEATURE 

The Man Who Walked 

Through the Wall 

REVIEWS 

Ratio: 

1.85-1 

Comedy- 

Fantasy 

Shawn International 99 Minutes Rel. Nov. '64 

Heinz Ruehmann, who's chalked up a modest 

degree of American market responsiveness (Of no 

little import to selling the film is his newly completed 

Stint in Stanley Kramer's "Ship of Pools"), 

paces out the title role in this German import 

ample and adequate English titles) with 

sufficiently ingratiating tones and tempo, assuring 

acceptance in the foreign film showcases on this 

side of the Atlantic. Pen-Film attraction, directed 

by Ladislao Vajda, from an Istvan Bekeffi-Hans 

Jacoby shooting script, concerns a mild-mannered, 

insecure office clerk who likens stamp collecting 

to traveling around the world, the gesture fleetingly 

enabling him to forget the office political 

protocol and attendant frustration. Along about 

here, he finds himself able to "walk" through a 

wall, the feat elevating him in no small measure. 

There's a fanciful windup certain to please the 

Ruehmann clique. Nicole Courcel has some entertaining 

moments as a piano-teacher. 

Heinz Ruehmann, Nicole Courcel, Anita 'V. Ow, 

Rudolf Rhomberg, Rudolf Vogel, Peter Vogel. 

FEATURETTE 

The Tattooed Police Horse 

Ratio: 

1.85-1 

Buena Vista 48 Minutes Rel.- 

Horse 

© 

Racing 

Very good. In every way the equal of Walt Disney's 

True Life Adventures, this fine human-interest 

outdoors film in Technicolor will delight the 

lovers of horseflesh, racing enthusiasts and the 

youngsters—and that adds up to millions of moviegoers. 

The Disney name and the title are exploitable 

assets and the picture rates marquee billing as 

a top supporting feature in any situation. Produced 

and directed by Larry Lansburgh, with Janet 

Lansburgh doing the screenplay, the story follows 

the career of a young registered trotting horse of 

fine breeding, who is unable to stand the pressure 

of track competition, is bought by his groom, put 

into a race against a roadster in a sideshow and 

then sold to the Boston police force. Riding in 

Boston traffic, the horse becomes accustomed to 

noises and street accidents and, eventually, is 

recognized by his original trainer, who persuades 

the police captain to let the animal return to 

harness racing. Of course, the horse comes through 

with flying colors. Actual shots of harness racing 

and Boston streets will intrigue many patrons. 

Shirley Skiles, as the horse's attractive trainer and 

Sandy Sanders as police captain who rides the 

horse, are both natural and convincing. Narrated 

by Keith Andes, well-known leading man of Broadway 

and films. This will be released at Christmas 

as companion piece to Disney's "Emil and the 

Detectives." 

Invest In 

U.S. DEFENSE BONDS 

Now Even Better 

18 BOXOFFICE BookinGuide :: Nov. 2, 1964

FEATURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspaper and Programs 

THE STORY: "Kitten With a Whip" (Univ) 

Ann-Margret. running away from a reform school 

after knifing a matron, hides in the home of John 

Forsythe. who is temporarily separated from his wife, 

while he is out w-ith political friends. When Forsythe 

returns, the girl lies and manages to stop him from calling 

the police by promising to return to her fainily the 

next day. When Forsythe learns from the TV news that 

Ami-Margret is a desperate felon, he feels well rid of ^"""^ 

her and asks his wife to return to him. But Ami- ® 

Margret again breaks into his home, accompanied by two 

vicious boy friends, who threaten and almost kill Forsythe. 

The two boys chase Forsythe, who is being 

threatened by Ann-Margret, in a stolen car. The cars 

crash and burst into flames with Forsythe the only 

survi\or. He then learns that the dying girl had exonerated 

him of any blame. 

EXPLOITIPS: 

The title, especially coupled with a blow-up of Ann- 

Margret for standee or the marquee, is the best selling 

angle, especially for the males or teenagers who liked 

the star in "Bye Bye Birdie" and "Viva Las Vegas." John 

Forsythe is the star of the long-running "Bachelor 

Father" series on TV and his name has selling value. 

CATCHLINES: 

She Could Purr and Cuddle Up Like a Kitten—But 

Watch Out for Her Scratching Claws . . . Ann-Margret, 

Named "Star of the Year." in Her First Highly Dramatic 

Role as a Sexy Juvenile Delinquent. 

THE STORY: "Cheyenne Autumn" (WB) 

After a year of trying to eke out a living on barren 

land, where the U.S. government settled them after a 

peace treaty, the pathetic remainder of a once strong 

tribe escape their Oklahoma reservation and head for 

their Yellowstone homeland, 1,500 miles away. A Quaker 

school teacher goes along in sympathy to their plight. 

Cavalry, headed by George O'Brien, Richard Widmark 

and Patrick Wayne go after them and O'Brien is killed, 

leaving Widmark in command. Sal Mineo, son of the 

chief, Gilbert Roland, and Spanish wife, Dolores Del Rio, 

clashes with warrior Ricardo Montalban over attentions 

to his wife. At Dodge City, the citizens are apprehensive 

and send James Stewart (Marshal Wyatt Earp) out to 

battle. Some of the Indians, under Roland, surrender 

at a fort but break out and many are killed. Widmark 

goes to Washington, bringing back Secretary of the 

Interior, Edward G. Robinson, who allows the Indians 

to choose their own reservation. 

EXPLOITIPS: 

Besides contacting local teachers to alert classes to the 

film, and book store tieins with western book displays, 

through newspaper and radio try to find a Cheyenne 

descendant for interview. Display Cheyenne artifacts. 

CATCHLINES: 

Living American History in Color and Sound . . . See 

the True Story of Indian Life . . . The Soul-Stirring 

Saga of a Great Nation. 

THE STORY: "The Pumpkin Eater" (Royal) 

This is the fourth marriage for Jo (Anne Bancroft) 

and she adores Jake (Peter Finch) and when she suspects 

her writer-husband of infidelity, is completely 

upset. When he learns she is pregnant again—she has 

seven children by her previous marriages—he suggests 

an abortion and sterilization. After she goes through 

with these she is informed by Conway (James Mason) 

that his wife is pregnant by Jake. Completely shattered, 

Jo seeks out her previous husband for solace, but this 

does not help and she goes off alone to a house she and 

Jake had recently completed and he comes bringing the 

children to her. Perhaps they will forgive each other 

and start over. 

EXPLOITIPS: 

Play up the cast names and the Anne Bancroft Award 

as well as her role in a picture with more general appeal, 

"The Miracle Worker." Get a local marriage counselor 

to comment on marital problems on which the picture 

is based. 

CATCHLINES: 

A Much-Married Woman, a Philandering Man . 

. . 

Drifting From Husband to Husband, a Marriage Bed Isn't 

Always a Bed of Roses . . . Brutal, Tender. Shocking. 

THE STORY: "Tickled Pink" (Fairway-Infl) 

Nondescript Tommy Holden, who finds himself constantly 

berated for varied and sundry trivia by corpulent, 

overwhelming wife, Marilyn Brechtel, happens 

on a pair of eyeglasses in a second-hand clothing store, 

the new find enabling him to see the feminine form approaching 

or leaving him in undergarments, regardless 

of outer garb. Holden, delighted with his find, boldly 

accompanies his lithesome secretary to a plush seaside 

estate, cavorting with the bathing beauties, and then 

blithefully wandering cross-country, the glasses giving 

him new insight and new stamina. Some art students 

he chances to pass in the country spot his "missing" 

picture on page one of a newspaper and alert his wife. 

At the fadeout, Holden and Marilyn are reunited, he 

wistfully thinking of the now-discarded glasses, and 

she most happy to comply with his fondest wishes. 

EXPLOITIPS: 

Line up an essay contest with newspapers, offering 

guest tickets for most imaginatively concocted paragraphs 

on the premise, "What Would I Do With One 

Good Wish?" 

CATCHLINES: 

See What He Saw—And Be TICKLED PINK! ... A 

Blushing, Bold. Pun-Filled Adventure! ... His Fondest 

Dreams Came True! 

jile 

t 

Battle 

W).. 

(Bjork 

.ling. 

THE STORY: "Your Cheatin' Heart" (MGM) 

During the depression of the 1930s, Hank Williams 

(George Hamilton) , who had no formal education but was 

taught to play the guitar by an elderly Negro, joins a 

traveling medicine show in the south. A touring group 

of hillbilly performers, headed by Susan Oliver, are 

impressed with Williams' singing and they persuade 

him to join them. Although they constantly bicker, 

Williams and Susan decide to marry and she secretly 

sends his original song, "Cheatin' Heart," to Arthur 

O'Connell, a music publisher, who gets him to audition 

on the popular Louisiana Hayride radio program. As 

Williams becomes rich and famous, Susan spends his 

money. Williams starts drinking heavily and. after he 

becomes the star of Grand Ole Opry, he has a drunken 

accident. He and Susan separate, Williams becomes unreliable 

for his show but, just after he swears off drinking, 

he has a heart attack and dies on the eve of his rejoining 

Grand Ole Opry. 

EXPLOITIPS: 

Although both George Hamilton, recently in "Act One," 

and Red Buttons, starred in many MGM and 20th-Fox 

pictures, are selling names, the most exploitable angle is 

Hank Williams, whose record albums still are big sellers. 

CATCHLINES: 

The True Life Story of the Greatest Country-Style 

S'r.ser Who Ever Lived . . . The Man Who Was Unhappy 

Because of a "Cheatin' Heart." 

THE STORY: "Ready for the People" (WB) 

Simon Oakland, district attorney, visits the badly 

wounded Richard Jordan in the hospital to get his story 

of a bar-room brawl over teenage Anne Helm in which 

her boy-friend is killed. Witnesses claim Jordan was the 

killer but he claims he is innocent. Oakland urges Jordan 

to confess in return for a life sentence but he sticks to 

his innocent plea. When the missing Anne retui-ns from 

hiding, she confirms the story of the other witnesses but 

Oakland still believes in Jordan's innocence. At Jordan's 

trial, he is convicted of first degree murder and Oakland 

visits him in the death house but is unable to get him 

to confess and get life imprisonment. After the execution, 

Oakland is downcast until a letter from Jordan is delivered 

in which he confesses he actually committed 

the murder for which he was convicted. 

EXPLOITIPS: 

Except for stressing that this is a courtroom drama 

dealing with a murder trial, to interest devotees of this 

type fare, the only selling name is that of Simon 

Oakland, who scored in "I Want to Live" and in other 

more recent films. Use stills or blowups of Anne Helm, 

the only important female player. 

CATCHLINES: 

The Murder Case Which Confounded Justice—Until the 

Telltale Confession Came to Light . . . Simon Oakland, 

Who Scored in "I Want to Live," as the District Attorney 

fffYio Sympathized With an Accused Killer . . . Based 

on an Actual Case History of a Murder Trial. 

BOXOFFICE BookinGuide Nov. 2, 1964

i 

i 

: 

HERE 

. 

ifl£S: 

20c per word, minimum $2.00, cash with copy. Four consecutive insortions lor price 

)f hree. CLOSING DATE: Monday noon preceding publication date. Send copy 

I answers to Box Numbers to BOXOFFICE, 825 Von Brunt Blvd., Kansas City, Mo. 64124. 

HELP WANTED 

IPERIENCED DRIVE-IN THEATRE 

MiAGCR tor Miami, Florida area. Give 

ooground qualiJications, snapshot ii posnfc 

salary expected and age. Send to 

9aitice, 9960. 

IW SHOPPING CENTER theatre under 

:o: ruction and two drive-ins. Will need 

iicigers lor all three. Only people in- 

;eried in permanent positions with opi>ol.nity 

lor advancement, sober, and reiia? 

need apply. Boxolfice, 9963. 

^ mled: applications from young men 

10 serving as projectionist or assistant 

DCiger, for managerial positions. Availjb' 

in Southwest. Boxoffice, 9966. 

I|}«rienced manager needed to run a 

iolixe art theatre. Must have extensive 

crii ledge of foreign film operation; be 

lb to handle all advertising and exskition 

and' effectively develop new 

3ui'nces. Commensurale salary. Excelerluture 

opportunities. Ivy league coled 

location. Reply in confidence, Box- 

3ffl. 9971. 

tSS REPRESENTATIVEl Outdoor Adreiing 

Service. Compensation com- 

DftMrate with ability. Protected territory 

^0 r Vide Company, Chetek, Wise. 

.VHAT DO YOU 

! 

WANT 

- 

] 

Sell, Your Theatre? 

•j Buy, A Theatre? 

ijob? A Position Open? 

\ Buy or Sell, Equipment? 

rscelloneous 

Articles? 

Votever you wont— it will pay 

I to advertise your needs in 

THE CLEARING HOUSE 

IS YOUR HANDY 

"AD ORDER" BLANK 

you 

POSITIONS WANTED 

PROJECTIONIST: Projector repairman, 

troubleshooter. First-class operator. Boxotlice. 

9y61. 

Projectionst desires hard top, full time 

employment. Fully qualified. Don't waste 

your time or mine it you can't appreciate 

a good man. Boxolfice, 9967. 

Top drive-in man, young. Will buy, 

lease, invest and manage, or manage 

good situation in Arizona or California. 

Boxoffice, 9969. 

GENERAL EQUIPMENT USED 

TURNSTILES: 2 PEREY Theatre Type, 

wall mounted, two registers, excellent 

condition. Circuit Vendors, Inc. , 84 Kraft 

Avenue, Bronxville, New York. 

Mechanisms— E-7 ond Super Simplex, 

Brenkert. Lamphouses, bases, magazines, 

soundheads, Simplex and- RCA amplifiers. 

What do you need? We buy, sell, trade, 

repair. LOU WALTERS SALES & SERVICE, 

4207 Lawnview Avenue, Dallas, Texas. 

75227. Telephone: EV 8-1550. 

EQUIPMENT WANTED 

TOP PRICES PAID: For soundheads 

lamphouses, rectifiers, projectors, lenses 

and portable projectors. What have you? 

Star Cinema Supply, 621 West 55th St., 

New York 10019. 

Wanted: Used theatre booth equipment. 

We dismantle. Leon Jarodsky, Paris, Illinois. 

EQUIPMENT FOR SALE 

25 inch magazines, new, original boxes, 

$15,00 each, uppers and lowers. Coiled 

cords, 65c each; 5,000 ft. reels, new 35mm. 

$4.00 each. MISSOURI THEATRE SUP- 

PLY, 115 West IBth Street., Kansas City, 

Mo. 

EQUIPMENT REPAIRING 

All makes, all models proiection equipment 

repaired. LOU WALTERS SALES IS, Texas. 

SPECIALISTS IN REBUILDING CHAIRS. 

Best workmanship, reasonable prices. 

Have men, will travel. Rebuilt theatre 

chairs for sale. Nova Burn Prod'ucls Corp., 

262 South St.. N.Y.C. 

WE SPECIALIZE in rebuilding opera 

chairs- Our 40 years experience is your 

guarantee. Factory trained men do the 

job properly. Write for our low prices. We 

go anywhere. Sewed covers to lit your 

seats, $1.65 each. Chicago Used Chair 

Mart. 1320 So. Wabash Avenue, Phone 

WEbster 9-4519. 

BUSINESS STIMULATORS 

Bingo, more action $4.50 M cards. Other 

games available, on, ofl screen. Novelty 

Gomes Co., 106 Rogers Ave., Brooklyn, 

N. Y. 

Build attendance with real Hawaiian 

orchids. Few cents each. Write Flowers oi 

Hawaii, 670 S. Lalayette Place, Los Angeles 

5, Calif. 

Bingo Cards. Die cut 1, 75-500 combinations. 

1, 100-200 combinations. Can be used 

lor KENO, $4.50 per M. Premium Products, 

339 West 44th St., New York 36, N. Y. 

DATE BOOK—1965—Pocket size, $1.25 

postpaid: DATE BOOK, P.O. Box 9231, 

Jacksonville, Florida, 32208. 

SMAHTY PANTS PATCHES build repeat 

kid business. Write; Kim-Lee Sales, P.O. 

Box 371. Council Blulis, Iowa. 

Handy Subscription Order Form 

825 Van Brunt Blvd., Kansas City. Mo. 64124 

UOFFICE 

,25 Von Brunt Blvd. 

:anas City 24, Mo. 

I 

4 kucrtions at the price ot 3 

I (Send Cash With Order) 

jdfy insert the following ad 

»« in your "CLEARING HOUSE" 

!|H

o[F{]ir[io§ = @[ppDC!i c@[M][W]y[f^DCîro©[f^ 

DICKINSON OPERATING COMPANY 

MISSION, KANSAS 

July 30, 1964 

Circular Letter # 38 

RE: A Logical Approach to Exploitation. 

To All 

Theatre Managers: 

We made a very pleasant discovery during a recent visit to the 

Lux Theatre in Joplin, Missouri. 

Bob Klinge, City Manager, has for a period of years kept a complete 

file of the SHOWMANDISER section of BOXOFFICE Magazine- 

These are neatly kept in a loose-leaf notebook so that Bob has 

immediate access to a wealth of showmanship ideas. 

Almost every type of picture is represented and he has, at hand, 

the accumulated knowledge of every contributing showman in the 

country. 

With this file of showmanship ideas Bob can latch on to information, 

IMMEDIATELY. Good showman that he is, however, he does not depend 

entirely on the concept of promotion exactly as it is set down in 

his file ... He uses these ideas as guides to a fresh approach. 

Every good showman has some logical approach to exploitation, 

promotion, and publicity. We thought you might like the way 

that Bob Klinge goes about it and perhaps use it for your own 

situation. 

Kindest regards, 

cc: 

BOXOFFICE MAGAZINE 

Ben Shlyen 

Hugh Froze 

JUST ONE OF THE MANY WAYS IN 

WHICH 

BOXOFFICE Serves You Best!

Boxoffice-November.02.1964

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