Boxoffice-April.17.1967

NATIONAL EXECUTIVE EDITION • APRIL 17, 1967 

Including Iht Sectional News Pagtt 01 All Editieni 

5 

/^ TuAe ef ine m&toon. HctuM yncLd^ ACADEMY AWARD WINNERS 

"A Man for All Seasons" won 

the Oscar as best picture of 

the year at the Academy Awards 

telecast festivities and 

received five other Oscars 

A scene from the film is 

shown at left. Top acting 

honors went to Elizabeth 

Taylor (top left) for her 

role in "Who's Afraid of 

Virginia Woolf?" and to Paul 

Scofield for his performance 

in "A Man for All Seasons " 

Story on Poge 6 

m THIS ISSUl 

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PRESENTS AN 

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TEXAS smEi 

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APPEN IN JUNE FR 

TODUCED AND DIRECTED BY 

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WRITTEN BY 

MUSIC BY 

ANDY WHITE -MALCdLM'ARNOLD- COLOR 

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Urges Parents Learn 

More About Films 

NORFOl K. \ A.—Speaking before the 

annual convention of the Virginia Federation 

of Women's Clubs here Wednesday 

(12), Mrs. Margaret G. Twyman, director 

of the community relations department of 

the Motion Picture Ass'n of America, urged 

parents to direct more attention to the mass 

communications media and their potential 

for education of children. 

"All of the media fulfill a ver\ real responsibility 

to entertain, to enlighten, to inspire 

and to reflect the human condition as 

it is." Mrs. Twyman told the clubwomen. 

"To read a book, see a film, view a television 

program or hear music which sharpens 

our wits and moves us deeply (yes. even to 

anger) is to enoy an experience which is 

granted only to human beings. 

"There have been many changes in all of 

the mass media." she pointed out, adding: 

"One of the most important changes in 

movies is that they have become a 'selective 

medium.' No longer can we just go to a 

movie because we feel like going to a movie. 

We must apply to films what we learned 

about books long ago . . . namely that one 

doesn't reach into a book shelf and pull 

down any old book just because one feels 

like reading: Movies, like books, TV pro- 

. . . for adults and for young 

grams, theatres, et cetera, must be selected 

with care 

people. To state it simply, movies are now, 

for the most part, being produced for specific 

audiences." 

Mrs. Twyman continued: 

"As responsible 

parents you should know what your children 

are seeing in motion picture theatres, what 

they are reading in literature, what they are 

enjoying in the way of music, magazines 

and all of the audio-visual arts. If you don't, 

how can you help them to learn to distinguish 

good from bad. to develop taste, 

and most important of all, appreciation?" 

Rosemarie Markgraf Points 

Up Role Played by Parents 

RUIDOSO. N.M,—Speaking before the 

general convention of the New Mexico Federation 

of Women's Clubs here, Rosemarie 

Markgraf, associate in the MPAA community 

relations department, stressed the 

importance of parents becoming better informed 

about motion pictures, saying: 

"Our young people are growing up in an 

image-saturated culture and because they 

are. it is becoming increasingly imperative 

that you, as parents and community leaders, 

interest yourselves in the movies your children 

are seeing. You must become more 

informed, more articulate on the subject of 

movies so that you can discuss them interestingly 

and intelligently with your children. 

And we would all agree, I am sure, that 

parents should strive to develop as many 

common interests with children as possible. 

One fun way is for you to learn more about 

today's films. By doing so you are keeping 

a line of communication with your children, 

and helping to span the gap that so often 

exists between generations." 

Rosenfield Heads Publicity 

For Rogers Fund Drive 

NHW YORK—Jonas Rosenfield jr.. vicepresident 

and director of advertising, publicity 

and exploitation for 20th Century- 

Fox, has been appointed national publicity 

chairman of the entertainment-communications 

industries' 1967-68 fund-raising drive 

on behalf of the Will Rogers Memorial Hospital 

and the O'Donnell Memorial Research 

Laboratories at Saranac Lake, N.Y., 

it was announced Tuesday (11) by Joseph 

M. Sugar, national campaign chairman of 

the drive and 20th-Fox vice-president in 

charge of domestic sales. 

Rosenfield, in turn, named the following 

associates at 20th-Fox to assist him in the 

publicity campaign for the drive: Mike 

Shapiro, coordinator and promotion; Jay 

Remer, publicity, and Bruce Graham, special 

events. 

In assuming his duties as publicity chairman, 

Rosenfield commended the 

tradepress 

for its generous and continuing cooperation 

"in this most important industry cooperative 

effort." He pointed out that this year "we 

will seek not only to reach the industry 

through the trade publications, but also will 

spare no efforts to educate and inform the 

general public on the noteworthy progress 

made by the Will Rogers institution which, 

in the long run, benefits everyone." 

Howard to New UA Post; 

Nachbaur Successor 

PARIS—Tony Howard has assumed the 

newly created post of special projects publicity 

coordinator for Continental Europe at 

United Artists. 

Irwin Marks, Continental manager for 

United Artists, announced the appointment 

of Jean Nachbaur to the post of Continental 

publicity and advertising manager. Nachbaur 

will be headquartered in Paris. 

After studying law, Nachbaur worked for 

the publicity department of the Societe 

Nouvelle Pathe Cinema, where he served 

as press and publicity attache. He served in 

the French army as a reporter in Algeria. 

After the completion of his military duties, 

Nachbaur was appointed publicity manager 

of Walt Disney Productions. 

Howard's most recent assignment has 

been as Continental publicity and advertising 

manager for the company. He was unit 

publicist for the Walter Shenson productions 

starring the Beatles— "A Hard Day's Night" 

and "HELP!" 

Headquartered in Paris, Howard's 

first two projects in his new post will be "A 

Funny Thing Happened on the Way to the 

Forum" and "Marat/Sade." 

'Dozen' to Bow June 15 

NEW YORK—MGM's "The Dirty 

Dozen" 

will have its world premiere at the 

Loew's Capitol Theatre on Broadway June 

15. The Kenneth Hyman color production, 

a World War II drama, was directed by 

Robert Aldrich on location in England. 

CATV Provisions Out 

Of Copyright Law 

WASHINGTON—The House of 

Representatives, 

by a vote of 379-to-29, approved' 

a compromise measure overhauling the U.S.i 

copyright laws but eliminating provisions 

which would have governed community antenna 

television. The bill now moves to the 

Senate, where a Judiciary Subcommittee is 

considering a companion bill. 

Elimination of the CATV provisions 

came about as the result of a jurisdictional 

debate between the House Judiciary Committee 

and the Commerce Committee, with 

the latter group contending that the bill's 

standards for determining CATV copyright 

liability would have intruded on its authority 

in the regulation of CATV. 

This leaves the CATV copyright responsibility 

problem still unsettled. Last year, a 

federal court in New York ruled that, in the 

absence of specific congressional directives, 

copyright law liabilities should be extended 

to CATV generally. The dispute revolves 

around whether CATV systems must pay 

royalties for copyrighted television programs 

they pick up on a master antenna 

and channel to home TV sets by cable. 

Other changes made in the measure by 

the House included trimming of juke box 

royalties by more than half and granting of 

broader waivers for educational television. 

Mich. DST Opponents File 

Suit to Halt Petitions 

LANSING, MICH.—The National Ass'n 

of Theatre Owners of Michigan, and a long 

list of other individuals and businesses have 

filed an action in the Michigan Court of Appeals 

here seeking to halt attempts by other 

groups in the state to nullify the legislative 

action which would keep Michigan on standard 

time. 

The suit requests that the Secretary of 

State and the State Board of Canvassers be 

enjoined from accepting referendum petitions 

now being circulated and calling for 

a stay of the legislative action. It points out 

that under a provision of the Michigan Constitution 

referendum petitions cannot be 

circulated and filed until after adjournment 

of the legislature and that this session is not 

expected to adjourn until next fall. 

Fairbanks Will Narrate 

New Film About Chaplin 

NEW YORK—Douglas Fairbanks jr. has 

been signed by Vernon P. Becker-Mel May 

Productions to narrate their new film on the 

life of Charlie Chaplin, "The Funniest Man 

in the World." Fairbanks, lifelong intimate 

of the famed comedian, will host the film, 

a history of Chaplin's long career in motion 

pictures, including footage never before 

seen on the screen. With an original score 

by Albert Hague, the film will be ready forj 

release in September and will be distributed! 

by the Darer Corp. 

j 

10 BOXOFFICE :: April 17, 1967

^^ 

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EDY LOPEZ MEEKER RYAN SAVALAS WALKER WEBBER £t1:eS» 

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^^H Produced by Directed by 

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Womelco Eni. Reports 

Record First Quarter 

MIAMI—Wometco Enterprises, Inc.. has 

reported new highs in earnings and revenues 

for the first 12 weeks of 1967, posting a 

5.2 per cent increase in per share earnings 

amounting to 45 cents, 

up from 43 cents in 

the first quarter a year ago. Net income for 

the quarter totaled $1,000,091, compared 

with $950,212 a year ago, and gross income 

climbed 18.3 per cent to $12,148,890, from 

$10,273,637 for the first quarter in 1967. 

President Mitchell Wolfson, in announcing 

first quarter results at the annual meeting 

here Monday (10), expressed optimism 

for the remainder of the year, saying, "We 

are still holding to our prediction that Wometco 

earnings will be 10 per cent better 

than 1966 without any additional acquisitions." 

Directors declared a regular quarterly 

cash dividend of 15Vi cents on class A stock 

and 5-14 cents on class B stock. In other 

action, the board promoted two officers. 

Harvey Fleischman, vice-president in 

charge of theatres, was named senior vicepresident 

in charge of theatres and Stanley 

L. Stern, vice-president in charge of real 

estate and insurance, was promoted to 

senior vice-president in charge of real estate 

and insurance. 

'The Tattered Hawk' Is Next 

Heartland Production 

DES MOINES—Russell S. Doughten jr., 

president of Heartland Productions, has announced 

the completion of the screenplay, 

"The Tattered Hawk," by Ronald Honthaner 

of Los Angeles. 

Doughten said, " 'The Hawk' is a new 

wave western with an exciting action story 

in a mountain setting. It is a departure in 

style from the standard western. The script 

has been conceived along the lines of classic 

tragedy and has been carefully constructed 

to provide strong characterization, sparce 

dialog and tight action. The picture will be 

filmed in color with an emphasis toward 

creating sharp, visual contrasts." 

The script has been added to the production 

schedule of the Iowa-based motion picture 

company. 

United Screen Arts Names 

Officers in Reorganizing 

NEW YORK—United Screen Arts, having 

completed a period of reorganization, 

has announced a new slate of officers. They 

are president Richard A. Herland; vicepresident 

Everett C. Callow; vice-president 

in charge of finance, Milton Klein; secretary, 

Helen Panella; and, board of directors, 

Jerome C. Eppler, Robert LeBuhn, Marshall 

Jacobs and Richard A. Herland. 

USA's principal offices here are now located 

at 1650 Broadway. 

PRO PRESS CONFAB 

— Producer Sidney Pink, 

seated, is shown at a press 

conference in New York 

to announce that he will 

produce si.\ films for the 

Producers Releasing Organization. 

Standing, left 

to right, are Harry Kaufman, 

director of advertising; 

Nat Dorfman, publicity 

director; Irvin Dorfman; 

Philip Pink, the producer's 

son, and Nat Nathanson, 

PRO president. 

^ 

Joseph A. Adelman 

J. A. Adelman Is Assistant 

To UA West Coast V-P 

HOLLYWOOD — Joseph A. Adelman 

has been named assistant to the vice-president 

of United Artists 

West Coast operations, 

it was announced 

by Herb Jaffe, 

UA's West Coast 

vice-president. 

Adelman, who has 

been West Coast 

counsel for the past 

three years, will now 

work with Jaffe in all 

business 

and 

production 

administrative 

matters. 

Joining United Artists in 1958 as a member 

of the New York legal department after 

graduating from Harvard Law School, Adelman 

assumed legal duties in Hollywood 

four years later. He has been active in the 

entertainment industry for the United Jewish 

Welfare Fund campaigns and permanent 

charities; he also serves on the board of 

directors of the Ass'n of Motion Picture 

and Television Producers. Adelman is married 

and has two daughters. 

United Airlines Expands 

Inflight Movie Service 

NEW YORK — United Air Lines announces 

that movies are now being shown 

on non-stop flights between Boston and 

Philadelphia and the West Coast. 

United's eastern regional vice-president 

of sales and services said the expansion affects 

nine daily flights which operate between 

the East Coast cities and Los Angeles 

and San Francisco, and extends the bigscreen 

Inflight Motion Pictures, Inc., program 

to 55-daily departures on the United 

Air Line system. 

United also offers movies and audio entertainment 

on non-stop transcontinental 

flights between New York/ Newark. Washington 

'Baltimore and Los Angeles and San 

Francisco and between California and 

Hawaii. 

Barbara Rush Making Tour 

To Promote 'Hombre' 

HOLLYWOOD—Barbara Rush, one of 

the stars of 20th Century-Fox's "Hombre," 

began a ten-day tour Tuesday (11) on behalf 

of the western adventure film. Her first 

stop was Dallas, to be followed by Houston. 

St. Louis, Indianapolis and Cincinnati. 

The actress is participating in a series of 

newspaper, television and radio interviews, 

as well as other local publicity and promotion 

activities in each of the cities. 

Also starring in "Hombre" are Paul Newman, 

Fredric March, Richard Boone, Diane 

Cilento, Cameron Mitchell and Martin Balsam. 

Martin Ritt, who recently visited seven 

other cities to promote the film, directed 

from a screenplay by Irving Ravetch and 

Harriet Frank jr. The Panavision and De 

Luxe Color film was produced by Ritt and 

Ravetch on location in Arizona and Nevada. 

Promote Joyce Selznick 

HOLLYWOOD—Joyce Selznick, worldwide 

director of talent for Paramount Pictures, 

has been named an executive producer 

for the company, it has been announced 

by Robert Evans, vice-president in charge 

of production. She will retain her former 

position also, and her first assignment in 

her new post will be in a coordinating and 

creative capacity for Ivan Tors Productions. 

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BOXOFFICE :: April 17, 1967 15

ING OFF THE 

V 

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NEW YORK, N\ 

PHILADELPHIA, P) 

/ mANTA,G? 

^BOSTON, MASS 

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MONTREAL. CANAll 

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PICTURES 

PRESENTS 

ELIZABETll 

TAYLOR 

theIaminj 

also Starring 

U In L uUufluiA 

Executive Producer RICHARD McWHORTER 

lED IfflCB 

Directed by FRANCO ZEFFIRtLLI -A ROYAL FILMS INTEII- 

FROM |€bLUI\/|

OXOFFICE HONORS! 

CORONET THEATRE 

MIDTOWN THEATRE 

CAPRI CINEMA_ 

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MERCURY THEATRE— 

11 RNER BEVERLY THEATRE 

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METRO THEATRE 

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UPTOWN THEATRE 

DANFORTH THEATRE 

AVENUE THEATRE— 

$110,660 

—$47,377 

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_$39,525 

-$18,315 

_$16,693 

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_$25,213 

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$29,546 

$25,130 

29 DAYS 

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Paramount Signs Joshua Logan 

To Meg 'Paint Your Wagon' 

JoshiKi Logan, in association with Alan 

Jay I.erner Productions, will direct the 

musical. "Paint Your Wagon." for Paramount 

Pictures. Logan will check in for prefilming 

conferences with Lerner, upon completing 

his current directorial assignment, 

"Camelot." at Warner Bros. Lerner. who 

produced "Paint Your Wagon" on Broadway, 

is also writing the screenplay of the 

musical, slated by Paramount as a major 

roadshow attraction. Eddie Fisher has been 

assigned as executive producer, with camera 

work slated for late in 1967 . . . Arthur 

Nadel set mid-July as the starting date of 

his next directorial stint, "Underground," 

for which Ron Bishop is currently preparing 

the script. This is a Levy-Gardner-Laven 

production for United Artists, which is to 

be filmed in Europe. Nadel is presently 

directing "Clambake," the Elvis Presley film, 

which is also for L-G-L and UA . . . Don 

Knotts' comedy, "The Shakiest Gun in the 

West," will be directed by Alan Rafkin at 

Universal. Edward J. Montagne. producer, 

is planning to put the picture before the 

Technicolor cameras late this month, based 

on an original screenplay by James Fritzell 

and Everett Greenbaum. Rafkin also directed 

Knotts' first record-breaking comedy 

for Universal, "The Ghost and Mr. Chicken" 

. . . Jack Donohue, who directed two 

recent feature films, Warner Bros.' "Marriage 

on the Rocks," and Paramount's "Assault 

on a Queen," and who for three seasons 

was producer-director of "The Lucy 

.Show," was signed to direct the entire 24 

stanzas of the new season, with Tommy 

Thompson producing. 

Lee Marvin Acquires Rights 

To Jack London's 'U.P. Trail' 

Lee Marvin's independent film company, 

Mazatlan Film Co., has acquired all theatrical 

rights to Jack London's novella, "The 

U.P. Trail" from London's estate, for the 

development as a motion picture. The 

award-winning actor, who is currently starring 

in "Point Blank!" for MGM, will not 

necessarily appear in the film, but he is 

planning to select a screenplay writer within 

the next few weeks, so that the project, his 

initial one for his newly formed company, 

can go before the cameras in late 1967 . . . 

Richard D. Zanuck, executive vice-president 

in charge of production at 20th-Fox, announced 

that "The Kremlin Letter" novel 

by Noel Behn has been purchased by the 

studio. Zanuck immediately assigned John 

Huston to write the screenplay, and also 

produce and direct. The suspense thriller is 

scheduled for filming early next year, with 

Sam Wiesenthal as co-producer . . . Robert 

Parrish, who recently directed the Peter 

SeUers-Wamer Bros.' feature "The Bobo," 

.By SYD CASSYD 

announced the purchase of the Samuel Selvon 

book, "The Lonely Londoners," which 

he plans to produce and direct, in London, 

in late summer. Sclvon will do the screenplay 

with Parrish collaborating. Negotiations 

are currently in progress for Sidney 

Poitier to play the lead . . . Another film 

has been added to producer Dick Berg's 

schedule at Universal, with the purchase of 

"The Pleasure Garden," a novel by Oakley 

Hall, with the author already set to write 

the screen treatment of his book. Berg also 

is 

preparing "House of Cards." based on the 

novel by Stanley Ellin, for production later 

this year and is completing post-production 

phases of "The Battle Horns" and "Banning." 

Editing of 'Bamboo Saucer' 

Is Completed for NTA 

Richard Harris has completed editing on 

the Jerry Fairbanks independent production, 

"The Bamboo Saucer," science-adventure 

story starring Dan Duryea. Presented by 

NTA, Inc., and Harris Associates, the film 

was written and directed by Frank Telford, 

based on an original story by Rip van 

Ronkle, John Fulton and Telford, Fulton 

conceived some of the most intricate special 

effects ever devised for a picture, and Hal 

Mohr photographed . . . Charles Lang will 

he the cinematographer for "A Flea in Her 

Ear," 20th-Fox comedy to star Rex Harrison 

and directed by Jacques Charon. Lang, 

an Oscar winner, had his last assignment at 

20th-Fox with "How to Steal a Million" 

William Goldman has completed 

the final script at Warner Bros, for "The 

Chill," which is to be produced by Jerry 

Gershwin and Elliott Kastner. The story is 

from a novel by Ross MacDonald . . . Eric 

Bercovici and Leonard Hughes will collaborate 

on the writing of the screenplay of 

Paramount's "The Alibis," which producers 

Phil D'Antoni and Norman Baer have 

scheduled for filming in the spring of 1968. 

on location in Europe. 

Kirk Douglas and Martin Ritt 

To Co-Produce 'Brotherhood' 

Kirk Douglas and director Martin Ritt 

have joined forces to co-produce the original 

story and screenplay, "The Brotherhood," 

by Lewis John Carlino. Douglas will play 

the oldest son in this story of an Italian- 

American family with a Mafia background. 

Backgrounds will be shot in Sicily, but most 

of the filming will be done in New York. 

. . . The 

Negotiations are currently in progress for 

a major releasing organization 

musical version of "Baker Street," based on 

the adventures of Sherlock Holmes, will be 

produced by Alexander H. Cohen and Gabriel 

Katzka for MGM and will be filmed 

at MGM's Culver City Studios. Leslie Bricusse 

is set to write the original screenplay 

and compose an entirely new score for the 

film. "Baker Street" was originally produce 

by Cohen, in association with Katzka, o 

Broadway in 1965. 

John Garfield Jr. 

To 'Mackenna's Gold' Cast 

Is Added 

John Garfield jr., will appear in an in 

portant role in "Mackenna's Gold," ii 

which two stars who had appeared with hi 

late father, John Garfield, Gregory Pec 

and Edward G. Robinson, will be in starrin! 

roles. The Carl Foreman film for Columbi' 

Pictures also has Omar Sharif set for a staij 

ring role in the international cast. J. L-e 

Thompson directs the production from Cai 

Foreman's screenplay, starting the middl; 

of May, on locations in Arizona, Utah anj 

Anthony Quinn and Michaj 

Oregon . . . 

Caine are being co-starred in 20th-Fox' 

forthcoming "The Magus," which Jud Kin 

berg and John Kohn plan to produce as 

major motion picture, according to Richar 

D. Zanuck, executive vice-president 

charge of production. John Fowles, wh 

wrote the suspense story which was put 

. . . Joseph Cotte 

lished last year by Little Brown, is als 

writing the screenplay. Kohn and Kinber 

were previously paired as producers cj 

William Wyler's '"The Collector," also base 

on a novel by Fowles 

joins co-stars Julie Christie and Georg 

Scott in "Me and the Arch-Kook Petulia 

currently before the cameras in San Frar 

Cisco, for Warner Bros, release. Ray Waj 

ner is producing and Richard Lester direc 

ing, with the picture scheduled for locatio 

shooting in Mexico in the near future 

Elke Sommer Being Starred 

In 'Vegas 66' for WB 

Producers Nat Wachsberger and Arthi 

Brauner are starring Elke Sommer in "Veg£ 

66" a modern comedy-drama, which will b 

lensed on location in Las Vegas, NevI 

France and Spain. Antonio Isasi was signe 

to direct this Eichberg film production f( 

Warner Bros, release, with the picture schec; 

uled to start the end of May, a week aftr 

the actress completes her current starrirl 

role in "The Wicked Dreams of Pauf, 

Schultz" for Edward Small-United Artisl 

. . . Mrs. Sadie Truitt, the 82-year-old res' 

dent who is mentioned prominently in Tri 

man Capote's non-fictional novel, "In Coll 

Blood," will play herself in writer-directorj 

Richard Brooks' film version of the tri 

story which occurred in Kansas sever 

years ago. The picture is currently beir 

filmed on location in Holcomb, Kas., i\ 

Columbia release . . . Producer-direct*! 

Roger Corman chose Barbara Morris 

li 

portray a customer in a laundromat wi"; 

whom Peter Fonda dallies, in the Americ^ 

International film, "The Trip." Besidfj 

Fonda, the picture stars Susan Strasber 

Dennis Hopper and Bruce Dem 

Susan Saint James, one of Universal's youi.j 

contract actresses, was selected by producelj 

director George Seaton to co-star wrlr 

George Peppard and Mary Tyler Moore 

the studio's "What's So Bad About Feeliijj 

Good," which starts shooting in New Yo:jj 

early next month. 

20 BOXOFFICE :: April 17, 19f

THE ROCKY MOUNTAIN MOTION PICTURE ASSN. -^" 

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SLIM PICKENS ^ ROBERT ELLIS MILLER ^ ROBERT CONRAD 

Winr\er of "Director of the Year" "TV Star of the Year" 

"Golden Nugget Award" 

SHERRILL C. CORWIN, President of NATO, Deliver the Keynote 

and a Number of Top Film Distribution Company Executives 

Address; 

Major Summer Feature Releases and the Promotional Plans 

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JXOFFICE :: April 17, 1967 21

BOXOFFICE BAROMETE \i 

This chart records the performance of current attractions in the opening week of their first runs in 

the 20 l

I 

Sponsoring 

I 

NEW 

i 

I 

— 

NYC Film Productions 

Showing Big Gains 

NEW YORK—A total of 243 street permits 

for production on eight major films 

plus five television productions and nimierous 

commercials have been processed by 

the New York City Department of Commerce 

& Industrial Development in the first 

three months of 1967. The number of permits 

issued so far represents a substantial 

increase over 187 permits issued in the same 

quarter last year. Producers planning 1 1 

additional feature films have informed the 

Department they will file applications for 

permits within the next three months. 

The increased activities are credited to the 

promotional campaign being conducted here 

on a personal level by Mayor John V. Lindsay 

and by his assistant, Barry Gottehrer. 

Last week the mayor received prime publicity 

with his four-day free Festival of New 

York Films. 

Among the films receiving permits in the 

past three months are Amalfi Productions' 

"Black Point" with Gloria Swanson; WB's 

"Wait Until Dark" starring Audrey Hepburn; 

the film version of "Valley of the 

Dolls" from 20th-Fox; Universal's "Criss 

Cross"; WB's "Sweet November"; Seven 

Arts' "Bye Bye Braverman"; "People 

Meet," a Swedish production, and an untitled 

French film with Yves Montand. 

Bill Filed to Eliminate 

Pittsburgh Ticket Tax 

HARRISBURG, PA.—A bill 

to eliminate 

Pittsburgh's authority to levy its 10 per cent 

amusement tax. which brings in an estimated 

$1.1 million a year to the city with 

films a major revenue source, has been introduced 

in the state Senate. 

the measure are four Republican 

leaders— president pro tern Robert D. 

Fleming of Pittsburgh and Sens. Albert R. 

Pechan, John T. Van Sant and John H. 

Ware 111. The bill would have an effective 

[late of Jan. I, 1968. 

Bookers Club Announces 

Sweepstake Winner 

YORK — The Motion Picture 

jJookers Club of New York Academy 

i\wards Sweepstake Contest prize of $250 

|vent to Dorothy McNamara, a waitress at 

jhe Garden City Bowl, Garden City. L. L 

Smaller amounts were received by 20 

i)thers. Nearly $2,000 will be sent to the 

IVill Rogers Memorial Hospital from the 

lontest. 

i?aramount's Weltner Back 

r^rom Latin American Trip 

NEW YORK— Paramount Pictures presi- 

|ent George Weltner has concluded his curent 

three-week tour of the company's 

|.atin-American territories and returned to 

Jew York. While on his extensive tour, 

'Veltner conferred with Paramount's perannel 

and key exhibitors in Brazil, Argenna, 

Chile, Peru, Panama and Mexico. 

iOXOFFICE :: April 17, 1967 

Three Exhibitors Ass'ns 

Set July Convention 

RICHMOND. VA. — A Mid-Atlantic 

NATO (National Ass'n of Theatre Owners) 

convention has been scheduled July 18-20 

Planning (he iVIid-Atlantic NATO 

convention at the Cavalier, Virgina 

Beach, Va., July 18-20, left to right, 

are: A. Julian Brylawski, president of 

MPTO of D. C; Glenn Norris, general 

chairman; Jerome Gordon, president 

of NATO of Virginia, and Jack 

Whittle, executive secretary of AMPTO 

of Maryland. 

at the Cavalier Hotel, Virginia Beach, by 

three area exhibitor organizations. Joining 

together in the convention are the Motion 

Picture Theatre Owners of Washington. 

D.C., headed by A. Julian Brylawski, president; 

the Ass'n of Motion Picture Theatre 

Owners of Maryland, Elmer Nolte jr., president; 

and NATO of Virginia, Jerome Gordon, 

president. 

C. Glen Norris is general chairman for 

the event, and co-chairmen are Leon Bach, 

Maryland: Jerome Baker, Washington, 

D.C., and Harmon R. Martin, Virginia. 

Jack Whittle of Maryland and Carlton Duffus 

of Virginia are coordinators. 

Committees are Presidents' reception 

William Daike jr., Virginia, Meyer Leventhal, 

D.C., and Douglas Connelle, Maryland; 

registration and greetings— -J. K. 

Crockett, Bob Morgan and Wade Pearson; 

decorations— phil Bress; maitre d'hotel liaison—Sidney 

Bowden and Gus Nolte; golf 

tournament—Lee Hofheimer and Leonard 

Gordon; game night—Julian Gordon. 

Attendance—Aaron Seidler and Jerry 

Baker; Aaron Seidler and T. I. Martin; 

program ads and special gifts—Lou Bress, 

Al Crosby, Dave Ginsburg, Ned Glasser, 

Dave Kamsky, Woody Wise, and Ben Norris; 

ladies— Mrs. J. K. Crockett and Mrs. 

Carlton Duffus, and publicity—Sidney 

Gates. 

William Conway Jr. Dies 

SHAMOKIN, PA.—William A. Conway 

jr., 57, president of the National Ticket Co. 

since 1958 and son of one of the firm's 

founders, died at his home here Sunday (9). 

His brother Jack Conway, who is vicepresident 

of the company, has been named 

president of the firm, which was founded 

in 1896. Other survivors are his wife and 

two daughters. 

ALK Corp. to Start 

Philadelphia Corp. 

PlIll.ADl l.PlllA Plans ft)r the construction 

of a new 5()0-seat theatre at 1S12- 

14 Chestnut St., were announced by Robert 

Abel, Sidney Lcventon and Melvin Koff, 

principals of ALK Corp. 

To be called Theatre 1812, a June opening 

is expected. The theatre will be constructed 

on the ground floor site of the 

tornier 1812 Arcade at a cost of $200,000. 

The property was leased from Baiisch & 

1 omb for a long term at an aggregate rental 

of $660,000 in a transaction negotiated by 

Strouse, Greenberg and Co. Bausch & 

Lomb. in addition to owning the property, 

occupies the entire second floor for its 

Philadelphia headquarters. 

The theatre will be contemporary in design 

with the decor similar to the Vivian 

Beaimiont Theatre in New York's Lincoln 

Center and will feature the same charcoal 

and red color scheme. Architect for the new 

house is Sydney Jelineck. Construction and 

engineering will be in charge of Gordon 

Weinberg of Leonard Shaffer Associates. 

Abel said Theatre 1812 is the first in a 

series of downtown theatres ALK Corp. 

plans to open. Two other sites 

already have 

been selected and the theatres are on the 

drawing boards. ALK now operates the 

Keswick Theatre in Glenside, the Lawrence 

Park in Broomall and opened the Parkwood 

Theatre last year at North East, Pa. 

Retiring Md. Censor Hopes 

To See Film Classification 

BALTIMORE— Mrs. Louis B. Shecter. 

who is to retire Sunday (30) after six years 

on the state film censor board, made a plea 

for a new nationwide system of film censorship 

based on a British idea of film classification. 

She urged that films be classified "for 

adults only" or "for family viewing," instead 

of the present system. She said it was 

"a hopeless task" for parents to know which 

films are satisfactory for youngsters and 

"the state and the nation should adopt a 

form of film classification." 

The Maryland board, the only one of its 

kind in the nation, is empowered to pass on 

every film that is publicly shown in the 

state. A bill to abolish the censor board this 

year was killed. 7-0. by the state Senate 

judicial proceedings committee. 

'King's Story' Premieres 

May 24 at Festival 

NEW YORK—"A King's Story." a film 

based on the story of the Duke and Duchess 

of Windsor, will have its gala royal premiere 

at the Festival Theatre May 24 as a benefit 

for the Hospital of Special Surgery. The 

Duke of Windsor and the Duchess of 

Windsor will attend the premiere, which will 

take place just ten days prior to the Duke 

and Duchess' 30th wedding anniversary. 

Produced by Jack Le Vien and presented by 

the Walter Reade Organization, the film will 

begin its regular engagement on May 25. 

E-1

N.r 

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— 

'Millie/ Vlysses Drawing Capacity 

In New York; 

NEW YORK—The temperatures may 

have been moving up with the advent ol 

spring but boxolloce grosses were hcaileil 

in the opposite direction as first-run houses 

on the Great White Way and chic east side 

faced the inevitable slump v^hich follows the 

Easter and spring vacation periods. With 

the tourists back home and the kids in 

school, the high grosses of the first week of 

April gave way to a very sharp decline in 

manv instances. However, a few entries. 

including some of the roadshow hits, sustained 

their holiday business, while lacking 

the added punch of the extra holiday performances. 

The week's winner was Julie Andrews' 

"Thoroughly Modern Millie" at the Criterion, 

which had capacity business in its 

third week of two-a-day. The surprise hit 

was "Ulysses" in its third week of capacity 

at that now-famous $5.50 top for a twohour, 

black and white film, at the Trans- 

Lux 85th Street house. 

While "A Man for All Seasons" and "The 

Taming of the Shrew" slipped slightly, their 

business was solid and the six-Oscar-winning 

"Man" undoubtedly will be back at 

capacity. The older roadshows were down 

considerably, again in great measure because 

of no extra matinees for nonholiday 

weeks. "Hawaii" and "The Sand Pebbles" 

were under the "Bible" gross, with figures 

for all three below expectations, in their 

26th, 16th and 28th weeks respectively. 

"Grand Prix," at the Warner, held steadily 

in its 16th week. 

"In Like Flint" wrapped up a short but 

prosperous run at the Capitol, followed into 

that house by a couple of reruns, "The Professionals" 

and "Georgy Girl." "Hombre," 

dualing at the Astor and 68th Street Playhouse, 

continued to do good business while 

"Hurry Sundown," playing at the Plaza and 

Victoria, was still scoring firm grosses. 

On the art-house circuit, the amazing 

"Blow-Up" was still accumulating substantial 

grosses at the Beekman and New Embassy. 

Other art entries were decidedly off 

but "The War Game," at the Carnegie Hall 

Cinema, is bound to reap the rewards of 

winning the Oscar for "best documentary" 

in Monday's Academy Awards presentations. 

Also profiting from an Oscar, the one 

TRAILERS 

inlkEast ./fs 

wqriiLiCjaiii/tJlWô. 

630 9th AVENUE 

A'fW YORK . /OOSG 

JU2 2880 

Hombre Still Strong 

il received for "best foreign film," is certain 

to be "A Man and a Woman," now in its 

4()th week at the Paris and showing promise, 

on basis of current receipts, of staying on 

there several months. 

"A Countess From Hong Kong." in a 

third week at the Sutton, was doing good 

business but "Falstaff," after three weeks 

at the Little Carnegie, closed a failure. 

1 25 

(Average Is 100) 

Astor Hombre (20th-Fox), 3rd wk 190 

Baronet You're a Big Boy Now (Seven Arts), 

3rd wk 175 

Beekman Blow-Up (Premier), moveover, 16th wk. 200 

Capitol In Like Flint (20th-Fox), 4th wk 165 

Carnegie Hall Cinema The War Game 

(P-C), 3rd wk 175 

Cinema I Le Vie de Chateau (Royal), 3rd wk 190 

Cinema Loves of a Blonde (Prominent), 

II 

moveover, 1 6th wk 

Cinema Rendezvous The Sound ot Music 

(20fh-Fox), 16th wk. of scheduled shows 185 

Coronet The Taming ot the Shrew (Col), 

5th wk. of two-Q'day 250 

Criterion Thoroughly Modern Millie (Univ), 

3rd wk. of two-a-day 300 

DeMille Hawaii (UA), 26th wk. of two-a-day ... .190 

Festival Persona (Lopert), 5th wk 160 

Fine Arts A Man tor All Seasons (Col), 

8th wk. of two-a-day 275 

1 

Forum Atrica Addio (Rizzoli), 4th wk 150 

Guild Altie (Para), moveover, 33rd wk 160 

Little Carnegie Falstaff (P-W), 3rd wk 110 

Loew's State The Bible (20th-Fox), 

28th wk. of two-o-doy 200 

Loew's Tower East My Sister, My Love (Sigma 111), 

6th wk 150 

Murray Hill La Guerre Est Finie (Brandon), 6th wk. 160 

New Embassy Btow-Up (Premier) moveover, 

16th wk 200 

Pans A Man and a Woman (AA), 39th wk 210 

Plaza Hurry Sundown (Para), 3rd wk 160 

Radio City Music Hall How to Succeed (UA), 

plus Easter stage show, 5th wk 190 

Rivoli The Sand Pebbles (20th-Fox), 

6th wk. of two-a-doy 1 

68th Street Playhouse Hombre (20th-Fox), 3rd wk. 

Sutton A Countess From Hong Kong 

1 75 

200 

(Univ), 3rd wk 165 

34th Street East Africa Addio (Rizzoli), 4th wk. . .150 

Trans-Lux East Marot/Sode (UA), 7th wk. 

of scheduled shows 1 60 

Trans-Lux 85th Street Ulysses (Cont'l), 

3rd wk. of scheduled shows 250 

Victoria Hurry Sundown (Para), 3rd wk 180 

Warner Grand Prix (MGM), 16th wk. 

of two-a-day 1 70 

World Love Now, Pay Later (Mishkin), 15th wk. 

York The Chelsea Girls (FC), moveover, 16th wk. 

. . 1 30 

.110 

'In Like Flint' Combined 165 

In Buffalo Duo Booking 

BUFFALO—"In Like Flint," in the third 

week at Shea's Buffalo and the Wehrle 

Drive-In. continued to set a fast pace for 

Buffalo first-run product. The indoor theatre 

recorded 180 with the "Flint" film while 

the drive-in grossed a solid 150 for a combined 

165. "Grand Prix" also had another 

good week and came up with a solid 160, 

good for second place. 

Buffalo, Wehrle in Like Flint (20th-Fox), 3rd wk. .165 

Center— Hotel (WB), 3rd wk 110 

Century Grond Prix (MGM), 3rd wk 160 

Cinema, Amherst How to Succeed (UA), 4th wk. .115 

Colvin The Sand Pebbles (20th-Fox), 6fh wk 140 

Granada Doctor Zhivago (MGM), 46th wk 110 

Teck The Bible (20th-Fox), 16th wk 140 

Five Holdovers Achieve 250 Level 

At Baltimore First-Run Houses 

BALTIMORE — The highest 

gross percentage 

mark here for the week was 250 

and no less than five first-run programs 

attracted business at that excellent rate. 

Sharing the 250 level 

were "A Man for All 

Seasons," "A Man and a Woman," "Georgy 

Girl," "Hotel" and "The Taming of the 

Shrew," all holdover films. "Mademoiselle," 

the only first-week picture, 

doubled averagej 

at the .Seven East Theatre. 

Boulevard, Westview Cinema The Night of the 

. . . 22J 

Generals (Col), 3rd wk 12J 

Charles A Man for All Seasons (Col), 6th wk 25C 

Crest, NorthPoint Ploza Doctor Zhivago (MGM), 

4th wk. at popular prices 20C 

Five-West A Man ond a Woman (AA), 7th wk. . 

.25C 

Hillendole, Reisterstown Plaza The Sound of Music 

(20fh-Fox), 6th wk., popular prices 225 

Hippodrome—The Bible (20th-Fox), 22nd wk 20C 

Little Blow-Up (Premier), 1 1 th wk 1 5( 

Mayfair The Sond Pebbles (20th-Fox), 8th wk. 

New— Hawoii (UA), 16th wk 22; 

Northwood, Pike's How to Succeed (UA), 4th wk. .16C 

Playhouse Georgy Girl (Col), 16th wk 25C 

Senator, Town Hotel (WB), 2nd wk 25C 

Seven East Mademoiselle (Lopert) 20C 

Uptown The Toming of the Shrew (Col), 3rd wk. . 

.25C 

Students, Filmmakers 

See Losey's 'Accidentl 

NEW YORK — A special screening 

Joseph Losey's "Accident" was held Friday 

(14) for editors of college newspapers anq 

New York's independent filmmakers anfl 

film writers. Following the screening Losej 

and Harold Pinter took part in a discussioi] 

with the audience participating. "Accident'i 

stars Dirk Bogarde, Jacqueline Sassard am 

Stanley Baker. It is the official British entr; 

at the Cannes Film Festival this year. 

Lee Artoe Says 'No Price 

Increase on Carbons Now' 

CHICAGO—The Lee Artoe Carbon Co. 

which has headquarters here, has announced 

that there will be no price increase on Let 

Artoe Roman carbons at the present time. 

"We have always been again.st usinj 

minor cost increases to boost the final prici 

to the theatre manyfold," Lee Artoe, presi 

dent of the company, declared. "Unless th^ 

cost of taking our money to the bank is 

creased substantially, we shall hold our lov 

prices as long as possible." 

Food Firm Buys Theatre 

PITTSBURGH—The giant downtowi 

Penn Theatre has been sold by Allegheny 

County to H. J. Heinz II and the HowaM 

Heinz Foundation for a reported $850,000 

For 30 years the Penn was operated y 

Loew's and once was .the No. 1 theatre 

the Golden Triangle. It had been dark fo' 

several years, except for special stage shows 

Lorberfeld on MGM Acc't 

NEW YORK—W. H. Schneider, Inc 

announced last week that Al Lorberfeld ha; 

been named associate account executive o) 

the MGM film account. He will report 

Lloyd McKean, account executive. In ad( 

tion to his general work on MGM's adv< 

tising, Lorberfeld will have specific respoi 

ibility for local theatre advertising. 

Glass Door Warning 

ALBANY—On Gov. Nelson A. Rod 

feller's desk among 945 "30-day" bills is a 

which amends the state labor law to requi 

that "transparent" glass doors in theati 

and other public places be marked clea 

to 

warn persons that the doors are of gla 

m 

E-2 BOXOFFICE :; April 17, 1

i 

Loew's Capitol May Be 

Site for Office Bldg. 

NEW YORK—First the Roxy. then the 

Paramount, and now it looks as if Loew's 

Capitol Theatre on Broadway may follow 

in the path of destruction which took those 

two famous movie palaces. Uris Buildings 

Corp. has an option to acquire the Capitol 

and the land on which it stands, according 

to current rumors published last week here. 

Unconfirmed reports say that Loew's 

Theatre and Uris have not officially announced 

the deal but supposedly one New 

York realty firm has already canvassed 

prospective tenants for the office building 

which will be erected on the site if the 

option is exercised. 

The 50-year-old Capitol underwent extensive 

renovation several years ago which 

lowered its seating capacity, installed an escalator 

and Cinerama screen and projection 

equipment. 

Piatt B'nai B'rith Speaker 

At Installation Luncheon 

NEW YORK — Harvey Piatt, 

executive 

secretary of district Grand Lodge, Number 

1, B'nai B'rith, will be the installing officer 

and principal speaker at the installation of 

officers luncheon of New York's Cinema 

Lodge of B'nai B'rith at the Hotel Warwick 

April 21. Norman Robbins, vice-president 

and general manager of National Screen 

Service, will be reinstalled as president, 

along with the newly elected and re-elected 

officers for 1967-68, 

Todman to Get Israel Bible 

At UJA Luncheon in N.Y. 

NEW YORK—Television producer William 

S. Todman. guest of honor at the 

Tuesday (18) luncheon of the entertainment 

and communications division of the 

lUniied Jewish Appeal here in the Americana 

Hotel, is to receive a Bible handmade 

;in Israel from Leo Jaffe, executive vice- 

Ipresident of Columbia Pictures, Division 

:hairmen are Saul Jeffee and Mortimer 

Becker, 

jW. A. Riple Is Dead 

ALBANY—William A, Riple. 68, general 

'nanager of WAST-TV, Channel 13, a divii.ion 

of Stanley Warner Corp,, died April 7. 

J'ollowing surgery at the Albany Medical 

Center Hospital. Riple retired on January I 

|is general manager and had continued as 

'in active consultant to the broadcasting 

itation. Survivors are his wife, the former 

Naomi Collinson; a daughter, a sister and 

iwo grandchildren. 

OXOFFICE :: April 17, 1967 

BRO ADW Ay 

^^HAI a pleasant surprise to see Irene 

Dunne looking lovelier than ever as she 

substituted for Elizabeth Taylor on the 

Oscar telecast last week. In this day and age 

of teenyhoppers, unkempt appearances and 

strange behavior, what a refreshing moment 

to see a woman of grace, charm, dignity and 

intelligence capture the spotlight all too 

briefly. In presenting the Jean Hcrsholt Humanitarian 

Award to the very deserving 

George Bagnall, Miss Dunne personified all 

that was the glamor of Hollywood at its 

zenith, 

• 

On a i>looinier note, another favorite 

seems to he goint^ into the seamier side of 

comedy from all reports. Since Radio City 

Music Hall announced that a film "Siii^gested 

for Mature Adults" would follow 

"How to Succeed" there, rumors have been 

flying as to the "adultness" of 20th-Fox's 

"Two for the Road" and its star Audrey 

Hepburn, who is one actress yet to appear 

in bed with a nuin in any of her films. This 

Stanley Donen production will break the ice. 

Mi.is Hepburn and Albert Finney take off 

on a pre-marital tour of Europe in the film. 

And the dialog goes something like this 

"You're a bitch," Finney tells her and she 

replies. "You're a bastard." The Music 

Hall's president James Gould has been reported 

as saying. 

"Subtle changes are taking 

place" and "this picture is beautifully done, 

in good taste and with great style and polish." 

But somehow it does seem as if there 

should be one big Broadway theatre left for 

the whole family and one star, our choice 

naturally Miss Hepburn, who remains Victorian 

to the end. Of course, somewhere in 

the background comes a voice saying where 

do you find a strong boxoffice picture for 

the whole family to play those last holdouts 

for the "Family Trade?" 

• 

Columbia is still hard at it, selling "Casino 

Royale," that is. And everybody seems 

to be having fun. The latest shindig was a 

champagne hotdog luncheon atop the Screen 

Building in the heart of Broadway. With two 

Casino gals and some drizzly weather to 

contend with, the tradepress then had to 

watch a number of misquotes by them about 

the film be shown over Broadway on the 

mammoth billboard advertising the Bondwagon 

spoof. But no one complained about 

seeing their names in lights over Broadway, 

Richard Kahn delivered a monologue with 

a few side comments by Sheldon Roskin. 

proving publicitymen do anything, almost, 

for a laugh. "Casino Royale" opens at 

Loew's Capitol and Cinema I on .April 26, 

• 

As a result of Allied's "A Man atui a 

Wonmn" winning the Oscar as Best Foreign 

Film of the Y'ear. the announcemeiu has 

come from Roger Hurlock. AA's executive 

committee chairman, that this film will be 

delayed in being put on TV. Too had for 

exhibitors more films can't win awards to 

keep them off the TV screens longer! 

On the international travel scene, producer 

Andre Dii Rona is back in Buenos Aires 

for meetings with director Leopoldo Torrc- 

Nilsson, They have already completed two 

films "Monday's Child" and "The Traitors 

of San Angel," The former is headed to 

Cannes as the official Argentinian entry in 

that Festival, 20th-Fox's David Raphel, international 

vice-president, is on a six-week 

tour of the Orient. 

• 

Speaking of the Orient, "The Sword of 

Doom" a Japanese action drama, had its 

American premiere last week (14) at the 

55th Street Playhouse, which heretofore has 

been specializing in playing only Chinese 

films. The film is a Toho release. 

» 

Broadway producer David Merrick, who 

was in Hollywood, supposedly turned down 

an invitation to attend the Academy 

Awards, saying "These annual awards are 

merely for photographed version of our 

Broadway stage plays," His proof: "Man for 

All Seasons," "Virginia Woolf," "My Fair 

Lady," "West Side Story," "Miracle Worker," 

and a few more, 

• 

But Merrick should have returned to 

Broadway last week to read the notices for 

"lllya Darling." the musical stage version 

of the film "Never on Sunday." To quote 

two of the Broadway critics. "Movies are 

Better than Ever" {Herbert Kupferberg. 

World Journal Tribune) and "But lllya 

" 

Darling inadvertently and unluckily makes 

iiwvies seem better than ever." Meliiui Mercouri 

repeats her famous film role for the 

stage. 

• 

IFIDA's Michael Mayer is 

author of the 

just published, "Divorce and Annulment in 

the Fifty States," issued by the Arco Publishing 

Co, He also participated in the Boston 

College Writers' conference this past 

weekend, discussing "Foreign Films on 

American Screens," 

• 

Phyllis Diller is in town, enough .said! 

H'ell. for the record .the's been running 

around plugging her latest co-starring comedy 

with Bob Hope for UA. She scared the 

ladies at Sterns Department store, .somebody 

reported. But she certainly brings them into 

the theatres according to the grosses of UA's 

'Boy, Did I Get a Wrong Number!" 

• 

Jacqueline Sue Ludwig, daughter of Mr. 

and Mrs, Irving H, Ludwig, president of 

Buena Vista, was married April 15 to Edward 

Ciilbert Weiss, son of Mr, and Mrs. 

Cieorge Weiss of Yonkers. N.Y. 

Arriving here from London last week was 

Joseph Losey to prepare for the opening of 

his latest. "Accident." a very important 

film this year. Cinema V is distributing it 

over here and it is the British entry at 

Cannes. 

E-3

. . The 

^

«t

. . Thelma 

WASHINGTON 

Jerome Baker, managing director of RKO 

Keith's Theatre and who was area exhibitor 

chairman of Academy Awards night, 

spoke before the D.C. Motion Picture and 

Television Council Friday (14) in the 

MPAA. He also previewed his theatre's 

next attraction. United Artists' "8 on the 

Lam." 

Tent 11, with AlP branch manager Jerome 

Sandy as chief barker, has acquired 

12 new members. They are Joseph Charles. 

WDCA-TV; Carl Fowler. lATSE; C. Nelson 

Gardner, theatre manager. Broumas 

Theatres: Fred Goodman and William A. 

L.emer, l.emer Advertising: Jimmie James, 

president of National Detective Agencies: 

Fred Kelly, projectionist at the K/B Ontario: 

Raymond Murry. manager of the 

Randallstown (Md.) Plaza Theatre; Ben G. 

Norris. general manager of Harley Davidson 

Theatres: Thomas O'Malley, treasurer 

of Broumas Theatres: Ernest Price, head of 

Azalea Drive-in at Norfolk, and Oscar 

Stempler. head of Carter Industrial Laundry. 

Ted Krassner, Paramount branch manager, 

screened "Barefoot in the Park" Friday 

(7) at Loew's Embassy, where "Hurry 

.Sundown" is playing. On hand to greet 

the guests were Paramount office manager 

Jack Howe, publicist Ernest S. Johnston. 

Loew's general manager Fred Erling and 

house manager Lloyd Gaines. 

Paramount eastern and southern division 

manager Isaacs was a visitor to the local 

exchange. 

Alexander Schimel, Universal branch 

manager, reports his salesman Ray Forhman 

is able to return to his duties after an 

auto accident. Schimel is the brother of 

Adolph Schimel. an MPAA director and 

vice-president and general counsel of Universal 

Pictures. 

Joseph Brecheen, Buena Vista manager, 

has set "The Absent-Minded Professor" and 

"The Shaggy Dog" as a rerelease package 

starting May 24 and "Snow White and the 

Seven Dwarfs" will be reissued June 21 in 

Washington and a week later in Baltimore. 

"The Gnome-Mobile" will be released first 

run July 26. Brecheen says he is able to 

drive his car now and has recovered from 

the heart attack he suffered. 

Robert FoUlard is getting his Folliard 

Films under way by setting up about 70 

MGM reissues, including the Garbo series. 

Jack Schlaiser. sales manager of the rercleases, 

visited him in his new quarters. 

WOMPI president Catharine Murphy of 

MGM says her group presented Easter baskets 

to the children and gifts to the mothers 

at St. Ann's Infant and Maternity Home. 

Manager Jerry Baker says the RKO 

Keith's will have the exclusive closed-circuit 

telecast of the Indianapolis 500 here 

Memorial Day . Powell, secretary 

to Harley Davidson, head of Independent 

Theatres, is recovering from injuries suffered 

in an auto crash. She was in traction 

about three weeks while in a hospital. 

R. H. Robinson of the Louisa (Va.) 

Drive-In and Floyd Davis of Neighborhood 

Theatres in Richmond were seen booking 

on Filmrow. 

Bob Hope entertained members of the 

White House News Photographers Ass'n at 

its annual stag banquet Thursday (6) in the 

Sheraton Park Hotel. 

ALBANY 

XA/alter Reade jr., board chairman of the 

Walter Reade Organization, 

and Nicholas 

Schermerhorn. vice-president and general 

manager of Reade Theatres, joined the 

Ulster town supervisor in a ribbon-cutting 

ceremony at the opening of the 1,000-seat 

Mayfair. two miles north of Kingston. Jan 

Doyle. Reade Kingston city manager, also 

participated with two hostesses. More than 

1.000 persons were on hand. The Mayfair 

is in a shopping center, across from Reade's 

9-W Drive-ln. Gordon Craig jr. is manager. 

Elia Kazan, Academy Award-winning 

director and an author, was featured in a 

telephone interview on "Book Review" on 

WGY in Schenectady concerning his latest 

novel "The Arrangement." Earle Pudney 

was in charge of the program. 

Gene Lowe, salesman for 

Max Westebbe. 

Inc.. and his wife saw off their 22-year-old 

son George, as he left for Navy duty in 

Vietnam. George attended Hudson Valley 

Community College. 

R. E. Krieger, Knickerbocker News, in a 

feature story on the Academy Awards, 

wrote, "The whole publicity stunt is ridiculous, 

but last year 62 million people are supposed 

to have watched it on television—and 

that must mean something." 

Stanley Warner district manager Joe Stowell 

has assumed direction of the Cinema 

Delaware temporarily after Richard Kelly 

left . . . Marie Tanner has resumed cashiering 

at the SW Strand after a week's bout 

with the flu. 

About 25 exhibitors and exchangeites attended 

the first-night screening of 20th- 

Fox's "The Sand Pebbles" at the Hellman. 

Letters of invitation were exchanged for 

seats. 

Drive-in openings include Cliff Hall's El 

Rancho. Palatine Bridge, and Al Flamme's 

Unadilla at Unadilla. 

Richard Weber set a two-day date at the 

Strand in Plattsburgh for an Alaskan fishing 

and hunting film. 

adults and 75 cents 

Prices were $1.50 for 

for children. 

Location filming begins May 15 for Columbia's 

"Mackenna's Gold" as extensive 

production is planned in Arizona, Utah and 

Oregon. 

BUFFALO 

The Evening News published these film 

as suitable for children: "THE BIBLl 

... In the Beginning," "The Adventures 

Bullwhip Griffin," "Monkeys, Go Home!! 

"Romeo and Juliet." "The Russians Ar 

Coming the Russians Are Coming" ani 

"Snow White and the Three Stooges." Thi 

listing also gave the theatre and matinel 

times. The News began publishing the lis 

after a mother wrote in complaining it wa 

nearly impossible to find films suitable fo! 

her children. 

Robert K. King, Tent 7's "man of th 

year," second assistant chief barker an 

general manager of WKBW-TV, scored 

second place in the 1966 Variety Club 

International communications media awards 

Plans are being made for a local presenta 

tion of the award. The TV station carriq 

the annual Tent 7 telethon. 

Barbara Quinlivan, past president of th 

Women of Variety and wife of Frank B 

Quinlivan. Dipson division manager, is re 

covering from an illness in St. Franci 

Hospital. 

In addition to those already announce^ 

as scheduled to attend the Variety Club 

International convention in Mexico Citj 

May 14-19. two others from Tent 7 ar 

planning to be there. They are first assistar^ 

chief barker Melvyn Berman and past chiej 

barker James J. Hayes, who has been name 

sergeant-at-arms for the convention. 

American Federation of Musicians Loci 

533 celebrated its 50th anniversary Sundaj 

(16) in the Hearthstone Manor at Depew 

Herman D. Kenin, international president 

headed the list of honored guests. Perr; 

Gray is president of the local. 

The local Saints & Sinners group will holi 

its annual Fall Guy Show May 2 in thI 

Statler-Hilton Hotel. John M. Galvin, heal 

of the Marine Midland Trust Co.. is thi 

years "fall guy." 

Connie Stoll, Miss Variety of 1967, pre 

sented a $7,000 check from Tent 7 to Moii 

Tanner, executive director of the Children! 

Hospital, representing the proceeds from th' 

weekly bingo games. 

Jim Martina, who operates theatres 

Dansville, and Bill Moose, who has iheatr^ 

in Dansville and Attica, were here on 

booking tour. 

Elmer F. Lux, former chief barker ( 

Tent 7 and past president of city council, 

recovering from surgery in Millard Fillmor 

Hospital. 

The Barker, official publication of Variet 

Clubs International, in March featured 

story on Tent 7's fifth annual teletho: 

written by Edward F. Meade, press guy fo 

the local tent. 

Mona Chong. who will have a featurei 

role in Universal's "I'll Never Forget What' 

'Is Name," was born in Singapore. 

E-6 BOXOFFICE :: April 17, I96|

I 

1 

: In 

; 

The 

. . Abel 

— 

PITTSBURGH 

[oseph W. Feldman has been appointed sectional 

chairman for the ten counties 

iround the Pittsburgh area for the two-year 

:omprehensive planning study of vocational 

ehabilitation. Chairman and president of 

~eldman & K.ahn advertising agency from 

1952 until this year, he previously was here 

vith Warner Bros. Theatres as publicity 

nan and assistant zone manager. Feldman 

vas handed the new post by Pennsylvania 

lecretary of labor and industry William J. 

ian. 

Norman Mervis, general theatre 

manager 

)f Associated Theatres, does not deny that 

he circuit may be interested in entering into 

exhibition at Wilkinsburg. This eastern 

lorough has been without a theatre for two 

'ears. 

Film distributors seem to be happy at 

his time with practically all of the area 

irive-ins now open, at least on weekends, 

exhibitors are optimistic regarding the uploming 

outdoor season. 

Several years ago Rep. John Dent of 

eannette. Pa., chairman of the House labor 

ubcommittee. held hearings on the prolosed 

labeling of domestic film product and 

I similar hearing is now in the hopper in 

Vashington. The bills would require labelng 

films and advertising as to the country 

ir countries in which they were physically 

iroduced or manufactured. 

Harold Weinberger, employed here man> 

ears ago at the MGM exchange, is liquidatng 

Krate/ Weinberger, advertising, and has 

Dined Dobbs Ad Co., Inc., as executive 

lice-president and a principal of the agency. 

Joel Navarl of the Navari Eastwood 

J'heatre got publicity for the theatre when 

news article told of how Lt. Edward 

iilank, who is in Vietnam and a movie fan 

jnd critic, sends money orders for the pur- 

Jiase of theatre tickets for movies he desires 

lis parents to see. He is a Duquesne Uniiersity 

graduate. 

the summer Frank Cerra, developer of 

le Penn Hills Shopping Center, built and 

pened the Penn Hills Theatre. It was one 

}f two new ones in the Pittsburgh city area 

list year. This week it was acquired from 

erra by Associated Theatres, headed by 

rnie and George Stern. Right now Associed 

is building a twin theatre at Slate Col- 

:ge. Pa., adjoining the campus of Pennsyllania 

State University. Cerra has a large 

liopping center development with stores 

lid offices and has 200 tenants. 

Dattola Theatre, New Kensington, 

ia.. was to be under new management this 

eek. Filmrow indications were that Paul 

NEW FOX IN LANGHORNE. PA.—The above architect's 

drawing shows 

how the new 1,200-seat Fox Theatre of the Melvin Fox chain will look, located 

in the Country Club Shopping Center, Middletown Township. Langhorne, Pa., 

and scheduled to open in May. The theatre will be equipped with high-fidelity 

stereophonic sound, 35/70mni projection, American Loungers and a suspendedtype 

screen. An art gallery will feature works of both local and general artists. 

A. DelVitto had closed the theatre which he 

held under lease from Mrs. Bart Dattola. 

widow of the pioneer exhibitor, and that 

under a sales or leasing arrangement Steve 

Rodnok jr. would be the proprietor. Rodnok 

of the Oaks Theatre at Oakmont purchased 

the Liberty Theatre at New Kensington a 

year ago. It had been a WB or SW house 

for 

decades. 

SYRACUSE 

The Paramount Theatre, a 

former Shuberl 

"legit"' house, closed at the end of 

March as a movie house, to make room for 

urban renewal. However, there will be 

presentations of "How to Succeed in Business 

Without Really Trying" by the Pompeian 

Players for eight performances in 

April so that it will finally close as a "legit" 

house. 

Visitors in town included Charley Funk 

of 20th Century-Fox, Buffalo, for "The 

Sand Pebbles" opening Friday (14) at Shoppingtown 

and David J. Kane of Columbia 

Pictures, for "A Man for All Seasons," 

which started. Wednesday (12) at Kallet 

Genesee. Manager George Read held a 

preview showing for a specially invited 

group, including nuns. 

For every theatre that's being demolished 

due to urban renewal, at least two are going 

up. 

Kallet has plans for an art theatre and a 

regular motion picture house, together, in 

the new downtown museum-music hall complex. 

The Slotnicks. who have built 

Cinema North and Cinema East, now 

plan a West Side theatre, the Westhill Cinema. 

It is expected to be opened in July at a 

new shopping center at Grand Avenue and 

Velasko Road. 

BALTIMORE 

Jrwin Cohen of R/C Enterprises, before 

leaving on a New York business trip, 

reported his son Scott has been on the honor 

roll at the Boys Latin School the entire 

term . 

Caplan of the Westway Theatre 

says he and his wife plan to attend the 

Variety Clubs International convention in 

Mexico City May 14-19. 

Ben Adier, former general manager of 

Clark Transfer in Washington and well 

known by local exhibitors, has been appointed 

a booker by Alex Schimel, Universal 

branch manager in Washington. 

Stanley Baker of the Hicks circuit and his 

wife are on a South American cruise. John 

Richer is filling in while Baker is gone. 

JF Theatres news—Ted Schiller, vicepresident, 

announced the promotion of Arthur 

Lefkowitz from assistant district manager 

to head of the northwest district. He 

formerly was manager of the Crest Theatre 

and had been with the Comerford circuit 

25 years . . . JF's Squire Cinema at 

Reisterstown has been closed. 

Vernon Nolte of the Durkee circuit re- 

. . . George Brehm, 

ports top business at the Senator Theatre for 

Warner Bros.' "Hotel" 

general manager of the Westview Cinema, 

held a press screening of "The Spy With a 

Cold Nose." 

T. T. Vogel, president of NATO of 

Maryland, announced these theatres have 

joined the association: Elwood Grimm's Hiway 

Drive-In at Hagerslown; Ronald Freedman 

and William Hewitt's Lord Baltimore 

and Rex: Tony Martin's Plaza and Lena 

Lee's Biddle. (She also is a member of the 

state legislature). 

CAMONX ta«. * 

^^ ^ta. K, C«daf Knob, NJ. 

Blumbeig Bros., Inc., 1305 Vine Street, Philodclphio—Wolnut S-7240 

Notional Theatre Supply, Philodelphio— Locust 7-6156 

Superior Theatre Equipment Compony, Philodclphio— Locust 3-1420 

Nationol Theatre Supply Co., SOO Pearl Street, Buffolo, N.Y.—TL 4-1736 

Charleston Theatre Supply, 506 Lee Street, Charleston 21, West Virginia 

Phone 344-4413 

Standard Theatre Supply, Greensboro, N. C, 215 t. Washington St. 

Phone: Broadway 2-6165 

JXOFFICE :: April 17, 1967 E-7

) 

THE SKILLED 

LABOR 

SHORTAGE IS 

A MYTH. 

As long as hundreds of thousands 

of unskilled American 

workers are unemployed, any 

talk of a skilled labor "shortage" 

is 100% nonsense. 

You say typists are in short 

supply? How long does it take 

to train somebody to become a 

good typist? About two months. 

In two months, the shortage of 

typists could disappear. (Of 

course, many of the new typists 

might be from some minority 

group or other, but would that 

really matter?) 

No welders around? Four 

months of crash training is all 

it would take to hatch a new, 

skilled batch. 

Draftsmen, machinists, welders, 

assemblers, molders— the 

story is the same. A few months' 

training could work wonders. 

Times are changing. Since World 

War II, thousands of new products 

and hundreds of new industries have 

appeared. 

Yet during this time, there has been 

a systematic neglect of training for 

skilled trades. Doesn't make sense, 

does it? 

(The companies in best shape today 

are those that sponsored training for 

unskilled workers during the nonshortage 

years. Score one for good old 

American horse sense! 

Things are changing, too. If you 

think it's still a buyer's market in 

labor you're due for a couple of rude 

shocks. 

And if you still "don't like" to hire 

minority workers— for whatever reason—you'll 

learn 

that your business 

survival may well depend on these 

same minorities. 

Many of America's top corporations 

are already spending millions to 

train people, including Negroes and 

other minorities, for skilled jobs. 

350 of these corporations have 

formed a voluntary organization 

called Plans for Progress. They are 

working hard to spread the word 

about equal job opportunity and how 

to make it work for everybody. If you 

would like more information, write: 

Plans for Progress, 1800 G Street 

N.W, 'Washington, D. C. 20006. 

jt^jf^* Training the unskilled has 

?j^3|07many advantages; there are 

^!^*^-*no disadvantages. 

If you hear of one, it's a myth. 

Things are changing. 

E8 BOXOFFICE :: April 17, 19^

NEWS AND VIEWS THE PRODUCTION CENTER 

(Hollywood Office— 1714 Ivar St., Room 205. Phone: HO 5-1186) 

Heston to Narrate, Host 

TV Special on 'Bogart' 

HOLLYWOOD — Charlton Heston has 

been signed by Fiaum-Grinberg Productions 

to narrate and host the forthcoming Sunday 

(23) television special, "Bogart," sponsored 

on ABC-TV by Autolite-Ford Parts Division 

of the Ford Motor Co. An hour-long, 

in-depth profile of the late Humphrey Bogart, 

who has become a legend in the ten 

years since his death, the production traces 

the actor's life from film fame to the current 

Bogie-mania craze among the young 

people and intellectuals of today. Joining 

Heston for the special are such Bogart contemporaries 

as Ingrid Bergman, Ida Lupino, 

Joan Blondell, George Raft, Stanley Kramer, 

Mike Romanoff and Joseph Mankiewicz. 

Written and directed for television by 

Oscar-Emmy winner Marshal Flaum the 

hour-long "Bogart" special will also spotlight 

a musical score composed and arranged 

by Nelson Riddle. 

Richard Burton, originally signed as narrator 

for the "Bogart" special, requested 

that he be allowed to withdraw from the 

commitment due to the press of overseas 

motion picture assignments limiting his 

availability. 

Henry Willson Joins CMA, 

Dissolves Own Agency 

HOLLYWOOD—Creative 

Management 

Associates has signed Henry Willson as a 

vice-president, it was announced by Freddie 

Fields, head of the agency. Willson assumed 

his post with CMA Monday (10). 

With this move, Willson dissolves his own 

theatrical 

agency, which over the years represented 

many top stars in motion pictures 

and television. Prior to forming his own 

agency, he functioned for six years as an executive 

with the David O. Selznick Organization. 

Joyce Selznick Becomes 

Para. Executive Producer 

HOLLYWOOD— Robert Evans, vicepresident 

of production for Paramount Pictures, 

announced that Joyce Selznick will 

assume the title and duties of an executive 

Miss Selznick currently is Paramount's 

worldwide director of talent, a position she 

will retain. 

Foreign Problems Chief MPAA Woe, 

Volenti Informs Teachers 

By SYD CASSYD 

HOLLYWOOD — The maze of 

foreign 

problems facing the Motion Picture Ass'n 

of America's president Jack Valenti and his 

office takes up 75 per cent of the staff time, 

the 400 English teachers were told by the 

head of the industry group. 

The Los Angeles Times hosted the group 

Saturday (8) at the teachers' fifth annual 

communications seminar, where they heard 

Valenti repeat a pattern which Jim Hagerty 

and Pierre Salinger told of White House 

activities and the heavy overseas load. 

Exchange With Comedian 

Valenti was in top form after his brush 

producer in addition to her other activities. 

Her first assignment will be in a coordinating 

and creative capacity for Ivan Tors Productions. 

with Stan Freberg on Friday (7) at the 

Publicists Guild luncheon, where the comic 

had brought down the house with his statement, 

"I sleep a little better at the movies 

knowing Jack Valenti is my president." Valenti 

answered at that time with "I heard 

that Stan Freberg wanted to be a comedian 

in the worst way—I can only state that he 

succeeded." 

To the teachers, Valenti gave the background 

of his original statement prefacing 

it with a paraphrase of Lincoln's "The world 

will little note nor long remember" and then 

his own, "I will sleep better with Johnson in 

the White House." In a speech to an ad 

group in Boston where 200 people were 

present, Valenti had inserted that remark. 

When he returned to the White House, several 

of the correspondents asked about the 

background of the quote. Before that same 

night, 45 requests for clarification came in 

from the rest of the nation's press. 

Focus on Censorship 

In an exchange with a teacher, who complained 

that "Arriverderci, Baby!" had been 

on the same program as a children's film, 

Valenti launched into a discussion of censorship. 

"One has to bring rational dimensions 

to bear," he said. 

The responsibility for policing children's 

attendance at theatres was that of 

the parent, not the church or the school, 

he said. The applause was loud and 

clear. "Would you like one guilty man to go 

unpunished or that ten innocent men be 

punished?" asked Valenti. "Is that the alternative?" 

As an alternative to such censorship, 

Seminar 

Valenti 

mentioned the importance of The 

Green Sheet in giving information to parents. 

He suggested that no governmental 

body can make a decision on the maturity 

of individuals. Like The Green Sheet, instead 

of "you must." the influence must be 

suggestive. 

Newspaper Responsibility 

His office was given the task of bringing 

rational dimensions to bear. Implicit in the 

decisions that are made is the fact that there 

is sometimes an "error" in the decisions, but 

this should not bring classifications by governmental 

edict. 

While only 1 per cent of all films find 

disfavor because of their obvious sex overtones, 

any advertising of these films should 

be the responsibility of newspapers, said 

Valenti. "If an ad is salacious, they shouldn't 

run it." 

At the same time, he said he would like 

to see that someone who will "do away with 

the fast-buck film, "Wild Angels" or "Riot 

on Sunset Strip." 

Noting that on Monday night two of the 

films in the Oscar derby were "A Man for 

All Seasons" and "The Russians Are Coming 

the Russians Are Coming," he said, 

"These are examples of great films." "A 

Man and a Woman," nominated in the same 

category, will probably gross S4 to $5 million, 

despite the fact that it is a type of 

picture which only interests 5 per cent of 

the theatregoing public in the intellectual 

class. 

To Produce 12 More Films 

He concluded by telling the group that 

he hoped that American film employment 

would stabilize. In this respect, one of the 

studios here will produce 12 more films than 

last year. Filming abroad is the result of the 

quest for authentic locales for epics, he said. 

Added to that, the costs and the cooperation 

of foreign governments, which even throw 

in their armies when needed at no cost to 

the producer, is another factor in increased 

foreign production. 

John Huston has been signed by 20th 

Century-Fox to produce, direct and write 

the screenplay for the best-selling novel. 

"The Kremlm Letter," by Noel Behn. 

BOXOFFICE :: April 17, 1967 W-1

ofijULiP_P-ft-°-° «''''' oooooooooooooofloag: 

OSCAR NITE 

SIDELIGHTS 

' gTrriroTrrrgTyyTrsirB'7rrB'VTrB~iryyiry..'° 

PERHAPS it was the glamor of the event 

or just good old-fashioned politics, bin 

the RepubMcan party helped the Democratic 

party for the dinner by getting them into the 

crowded ballroom of the Beverly Hilton 

where 1.800 people assembled to honor the 

winners. It took a personal call to Washington 

from Vice-President Hubert Humphrey's 

sistor-in-law to Sen. George Murphy, who 

called Hollywood to make the arrangements. 

* * * 

Liz Taylor's decision not to attend may 

have been colored by the television strike. 

On Thursday (6). her public relations firm 

was informed that the Academy had determined 

to go ahead with the Oscars, come 

hell or television. Miss Taylor was poised at 

an airport over in Italy awaiting word. The 

press here was informed that she would 

arrive on Friday or Saturday. Unfortunately, 

she changed her plans and was not in evidence 

when the statuettes were handed out. 

The guys in the press room felt she would 

have added a note of real glamor to the 

event. 

Edgar Bergen and his wife were like any 

set of pleased parents as they watched their 

beautiful daughter Candice make her entry 

in the Beverly Hilton Ballroom. The poised 

young lady sat with Oscar winner Claude 

LeLouch who had just directed her in a 

picture in Paris. Others at the table included 

Gregory Peck and his wife. 

* * * 

The cliff-hanger aspects of the 4 p.m. 

signing of the AFTRA agreement which 

allowed the telecast had its effect on additional 

personnel. Though the strike was 

over, the newsmen did not return to their 

jobs until the next morning. Therefore, 

the men behind the network cameras 

in the newsreel room to film the Oscars 

were management personnel. Noted was one 

cameraman, who heads the film activities 

of one of the networks, whose salary is 

about 50,000 a year. He worked hard on 

his stories— in the newsroom. 

Julie Christie had next to the shortest 

mini-skirt, but the plaque for this in the 

unofficial poll of the newsmen went to Inger 

Stevens. 

* * >:: 

Patricia Neal, following the standing ovation, 

was the most composed person in the 

newsroom. She said she wants to get back to 

work. 

* * * 

Gregory Peck, who flew to England to see 

his horse in a race and then came back in 

time for the awards, said this long trip to 

Europe was for nothing. His horse fell and 

broke a leg during the race. 

What was it like in the newsroom watching 

the entire show on TV, closed-circuit, 

ol course'.' There was a visual crowd. All the 

wire .services and columnists catch the show 

on monitors. They are so busy that, when 

the winners finish their stint with the 100 

photogs and come into the press section before 

going before the newsreels and then 

to the radio reporters, not more then ten 

people interview them. Most of these are the 

foreign 

press. 

* * * 

Warner Bros, came up with 15 nominations 

on three pictures before the awards 

and it paid off, for "Who's Afraid of Virginia 

Woolf?" picked up six Oscars for the 

studio. Columbia started off with 17 nominations 

for four pictures and received eight 

Oscars, six of them for "A Man for All 

Seasons." 

* * * 

Mike Frankovich, Eugene Klein and Irving 

Levin conferred at the dinner in the 

Beverly Hilton. Others at the dinner from 

out-of-town were Emilio Rabassa, head of 

the Bancocinematografico in Mexico City, 

who was seated with his wife at Sidney 

Solow's table. 

U.S. Sen. Thomas Kuchel 

Speaker at Industry Affair 

HOLLYWOOD — An industrywide 

luncheon of motion picture executives from 

Hollywood organizations in the field of labor-management 

relations will be held at 

12:30 p.m. Tuesday (25) in the Tail o' the 

Cock Restaurant to hear a legislative report 

from and honor Sen. Thomas H. Kuchel (R. 

Calif.). 

According to John W. Lehners, president 

of the Hollywood AFL Film Council, 

the council guilds and unions originally had 

invited Sen. Kuchel to speak to the delegates 

at a regular semimonthly luncheon meeting. 

There were so many other friends of the 

senior senator throughout the motion picture 

industry who wanted to be present, 

Lehners said, that the council agreed to the 

joint labor-management. 

Hubleys' Short Selected 

For Cannes Competition 

HOLLYWOOD—John and Faith Hubley's 

Academy Award-winning "Herb Alpert's 

Tijuana Brass Double Feature," released 

by Paramount Pictures, has been 

selected as the United States short subject 

entry in this year's Cannes Film Festival to 

be held Thursday f27)-May 12. 

The shorts were animated to the music 

of Alpert's "Tijuana Taxi" and "Spanish 

Flea." 

Mexico City Editor Speaks 

Of Variety Club Conclave 

HOLLYWOOD— Here for the Academy 

Awards was Sam Askinazy, editor of the 

Mexico City News. He spoke highly of the 

plans for the Variety Clubs International 

convention in Mexico City May 14-19 and 

said many personalities of the entertainment 

world are expected to take part. Rafael 

Raya is chief barker of the Variety Club of 

Mexico. 

Theatre Commercials 

Grow in Philippines 

HOLLYWOOD— Producer-director Lui 

Nepomuceno of Manila, P. I., accompanies 

by Charito Solis, star of his latest fil 

"Dahil Sa Isang Bulaklak" (Because of 

Flower), stopped off in town to be honoret 

guest at the Oscar presentation of the Acad 

emy. The producer said he will dub hi 

film into English at Titra Films in Nev 

York. 

Presently the film is being subtitled t< 

show to distributors. De Luxe Laboratories 

General Film handles the processing of hi 

color films here. 

Commercial films for the 700 theatres 

the Philippines now have grown to a $3 

million business. Most of this comes froni 

soft drinks and beer, said Nepomuceno 

with the average theatre use of commercial 

during a show running to 5 minutes. Aboui 

95 per cent of the theatres use this methoc 

of generating additional income. This yeai 

50 new theatres were opened in the islands 

Nepomuceno's new sound stage was opene< 

and in addition to his features he is produci 

ing 130 commercial subjects a year. 

At the American Cinema Editors lunch 

eon, the producer was honored. He attendee 

the fourth annual Publicists Guild awan 

luncheon at the Century Plaza and joinei 

the guests of the Motion Picture Academ; 

honoring producers, directors and actors o 

five foreign films nominated for this year' 

awards. 

Discussing the various co-productioi 

deals which are being sought by Americai 

producers in the islands, Nepomuceno saii 

they probably will be made with a Philip 

pine female star playing opposite an Ameri 

can lead. 

In honor of his father Jose Nepomuceno 

the production executive established tW' 

cinematograph scholarships at UCLA'! 

theatre arts department in the name of tb 

Jose Nepomuceno Foundation of Manila 

William Morris Executives! 

Hold Hollywood Meeting 

HOLLYWOOD—New York based 

lim Morris Agency executives flew hei 

Saturday (8) to meet with West Coa 

counterparts for a regular planning sessic 

Monday (10). 

The New York contingent includes Walt 

Jordan, Lou Weiss, Leonard Kramer, Si 

Leon, Larry Auerbach, Tony Fantozzi an 

Harry Kalcheim. Nat Lefkowitz, executi\ 

vice-president, also attended the meetings, 

West Coast representatives were heade 

by Sam Weisbord, executive vice-presiden 

and included from the TV department Sta 

Kamen, Norman Brokaw, Jerry Zeitmai 

W 

Phil Weltman, Marty Dubow, Sy Marsi 

Elliot Wax, George Shapiro, among other 

Morris Stoller, executive vice-presidei 

based in Beverly Hills, and president At 

Lastfogel conducted the sessions. 

Columbia's "The Ambushers" is the ne 

Matt Helm picture starring Dean Martin. 

W-2 BOXOFFICE :: April 17, 196

I 

I 

I 

', Three 

1 

George 

; 

October 

. tutional 

. . Simon 

. . 

Fox Building Olympus 

Drive-In at Salt Lake 

SALT LAKE CITY — Construction 

the L056-i;ar Fox Olympus Drive-In in 

Murray, Utah, Salt Lake City suburb, is 

now under way, it is announced by William 

T. Thedford and Dan A. Poller, vice-presidents 

and co-directors of theatre operations 

for National General Corp., Los Angeles. 

Facing the Wasatch Range and the majestic 

Mount Olympus, the drive-in will be 

operated by the Fox Mountain-Midwest division 

of Fox West Coast Theatres Corp., a 

subsidiary of National General Corp. 

Estimated cost is approximately $500,000, 

and the opening is scheduled for early in 

June. 

Fox Mountain-Midwest Theatres operated 

in Utah include the Rialto, Uptown, Villa 

and Southeast, all in Salt Lake City, the 

Egyptian in Ogden and the Academy in 

Provo. 

Another Blaine, Wash. Suit 

Over Seizure of Film 

SEATTLE—Another suit over constitutional 

rights has been filed against two 

former Whatcom County officials, 

of 

originating 

from a raid on the Sea-Vue Theatre, 

Blaine, and the next-door Double J. Bookstore. 

The action was filed against Richard 

Nelle, former prosecutor, and J. H. Tasker, 

former under-sheriff, in U.S. district court 

here. 

James Dunne, Hollywood, is seeking 

,$10,000 for seizure of the film, "Passion 

Street," which he produced. Cambist Films, 

Inc., New York, has sued over the seizure 

of the movie, " The Unsatisfied," asking the 

court to decide the amount of damages. 

previous civil actions, totaling more 

than 

, $1 million in damages, have been filed 

(already against the two officials. 

Borden, theatre owner, and his 

jwife, who filed suits, claim their arrests on 

1 1 were a violation of their constirights. 

The third suit was filed by 

the distributor of the motion picture. 

Boys' Clubs of America 

Honors Tent 25 Barkers 

LOS ANGELES—Four barkers 

of Tent 

25 were honored with bronze Keystone 

Awards by the Boys" Clubs of America at a 

Beverly Hills Hotel luncheon Thursday 

(13). Al Lapidus is chief barker of the tent. 

Dave Bershon, Albert Hanson, Ezra Stern 

and Fred Stein received the awards for their 

longtime service to the Variety Boys Club 

on Los Angeles' east side. Ricardo Montalban 

presented the awards, and Jerry Lester 

was master of ceremonies. 

Foreign Press Publication 

To Feature Mark Robson 

HOLLYWOOD—The National Board 

of Review has assigned Herbert Luft, president 

of the 

Hollywood Foreign Press Ass'n, 

to write a cover story on Mark Robson for 

the group's publication. Films in Review. 

I 

'BOXOFFICE :: April 17, 1967 

CASTINGS AND ASSIGNMENTS 

Tommy Steele Joins Cast 

In Tinian's Rainbow' 

With Fred Astaire in the title role 

in Warner Bros.' version of the musical hit 

"Finian's Rainbow," Jack L, Warner added 

Tommy Steele to the cast and assigned him 

the part of the leprechaun. Petula Clark will 

portray Finian's daughter, the part Ella 

Logan created in the Broadway production. 

Joseph Landon, producer, is collaborating 

with Harburg and Saidy on the screenplay, 

and Francis Ford Coppola will direct, starting 

in June . . . Academy Award nominee 

George Segal will portray the lead character 

in producer-director Sidney Lumet's comedy 

for Seven Arts, "Bye Bye Braverman." The 

film is based on Wallace Markfield's novel, 

"To an Early Grave," and has been adapted 

for the screen by Herbert Sargent, with 

shooting due to begin the end of April, on 

location in New York. Segal's previous 

starring role was with Jason Robards in 

Roger Gorman's "The St. Valentine's Day 

Massacre" at 20th-Fox . Oakland, 

currently being seen in "The Sand Pebbles," 

was set by producer Aaron Rosenberg for a 

key role in "Tony Rome," Arcola-Millford 

production starring Frank Sinatra and Jill 

St. John for 20th-Fox . . . Wally Cox joins 

Walter Brennan, Buddy Ebsen, Lesley Ann 

Warren, John Davidson and Janet Blair in 

the Walt Disney Production of "The One 

and Only, Genuine, Original Family Band." 

Michael O'Herlihy directs for producer Bill 

Anderson. 

* * * 

William McGivern to Write 

Fourth Matt Helm Script 

The screenplay for the fourth film in the 

Matt Helm series, which Irving Allen is 

producing with Dean Martin starred, will be 

written by William McGivern. Titled "The 

Wrecking Ctew," it will be released by 

Columbia, the same as the three previous 

ones. McGivern, who has sold 1 1 of his 

books to Hollywood for films, including 

"The Big Heat" and soon-to-be-released 

"Caper of the Golden Bulls," reports to the 

studio this week on his assignment . . . Producer 

William Mahan assigned James Lee 

Barrett to write the screenplay for "The 

Iron Orchard," prize-winning oil field novel, 

which Mahan owns. The novel was written 

by a Fort Worth businessman, who uses the 

pseudonym of Tom Pendleton, and was 

recently honored by the Texas Institute of 

Letters with its "Best Book of Fiction " prize. 

The picture marks Mahan's debut as a feature 

film producer; production is planned 

for this fall . . . Producer Martin Manulis 

signed Gerald Gardner and Dee Caruso, 

who are the head writers and story editors 

on Screen Gems' television series, "The 

Monkees," to make their initial motion 

picture writing assignment with "Such a 

Goreeous Kid Like Me," based on Henry 

Farrell's latest novel. This will be Manulis' 

third film under his multiple deal with Columbia 

Studios. Manulis is currently preparing 

"Avec Avec," to star James Coburn, and 

completed "I.uv," starring Jack Lcmnion, 

which Columbia will release in August . 

William Norton, author of "The Scalphunters," 

which goes before the cameras 

this month, signed a term screenwriting contract 

with L-G-L Productions. Jules Levy, 

Arthur Gardner and Arnold Lavcn, who 

head the company, are co-producing the picture 

with Norlan Productions for United 

Artists release. Under the new pact, 

Norton's first film will be an adaptation 

of his original story, "Maggie 

and Hymn Books" . Joanne 

the . 

Woodward initiated activities for her new 

independent production company with the 

signing of Stewart Stern to write the screenplay 

for its first film, "A Jest of Gold," 

based on the novel by Margaret Lawrence. 

The actress will star in the picture, which is 

being produced under her own aegis. 

Anjanette Comer, Sharon Tate, 

Glynis Johns Among Castings 

Anjanette Comer was switched at Universal, 

where she is under a multiple-picture 

contract, from the top feminine role in 

"Journey to Shiloh." to the starring role in 

the studio's forthcoming "In Enemy Country." 

World War II story which Harry Keller 

is producing and directing. The switch was 

made because of the greater importance of 

the new role. She will portray the daughter 

of a French general who becomes an agent 

for the French government, even though 

she is married to a German officer. The 

screenplay was written by Edward Anhalt 

and Alfred Hayes . . . Sharon Tate has been 

loaned to 20th-Fox for the co-starring role 

of Jennifer in "Valley of the Dolls." according 

to a special arrangement made between 

the studio and Filmways. Inc.. and its production 

chief Martin Ransohoff. Signing of 

the Texas-born actress completes the 

principal 

casting in the drama based on Jacqueline 

Susann's best-selling novel. A Mark Robson- 

David Weisbart production, the picture is 

currently filming on location in New York 

City . . . Producer Stan Margulies is having 

Glynis Johns join 

Robert Wagner and Mary 

Tyler Moore in Universal's "don't just 

STAND there." which is being directed by 

Ron Winston. Miss Johns is leaving the cast 

of the London stage production of Anita 

Loos' "The King's Mare" to fly here for her 

S\lva Koscina goes into a cameo- 

role . . . 

starring role in the Woodfall-United Artists 

production of "The Charge of the Light 

Brigade." which producer-director Tony 

Richardson rolls on location in Turkey in 

late April. John Osborne scripted the story. 

The actress is currently in Hollywood starring 

opposite Paul Newman in Universal's 

"Meanwhile. Far From the Front." 

W-3

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W-4 BOXOFFICE :: April 17, 196' 

\ 

'/Won for All Seasons 510 in 17th 

Week at Los Angeles Music Hall 

1 OS ANCiKLKS—A rainy spell, something 

foreign to most Los Angeles residents, 

plus unusually cold weather for this time of 

year, hri'iught grosses down at the l.os 

Angeles boxoffices. Even so, still outstanding 

were ".A Man for .Ml Seasons," scoring a 

powerful 510 in the 17th week at the Music 

Hall and winning the Oscar as "best picture" 

in the .Acadenn .Awards competition, and 

"A Man and a Woman," which brought in 

a strong 400 in the 15th week at the Regent 

and won the "best foreign language picture" 

award. 


Baldwin, Los Angeles In Like Flint (20th-Fox), 

3rd wk 90 

Beverly—The Bible (20th-Fox), 27th wk 280 

Beverly Conon La Fuga (IC) 100 

bfuin You're a Biq Boy Now (Seven Arts), 

5th wk 200 

Carthay The Sound at Music (20th-Fox), 

I6th wk, at popular prices . 180 

Chinese How to Succeed (UA), 3rd wk 120 

Cinemo The Chelseo Girls 'FC), 3rd wk 150 

Cinerama Grond Prix (MGM), 16th wk 240 

Crest Hurry Sundown (Para), moveover, 3rd wk. .365 

tgyptian Hawaii (UA), 26fh wk 160 

F.re Arts— Morot/Sode (UA), 4th wk 75 

i'our Star A Young World (Lopert), 2nd wk 65 

Hollvwood-Paramour.t Doctor Zhivago (MGM), 

68th wk 145 

Ivor The Bubble (MagicVuers), 4th wk 300 

L.dc Elow-Up (Premier), I6th wk 225 

Loyola Gambit (Univ), 2nd wk 65 

Music Hal;— A Mon for All Seasons (Col), 17th wk. 510 

Pondages A Countess From Hong Kong (Univ), 

4th wk 80 

P cfo r Alfie (Para), 8fh wk 290 

P.x-Africo Addio (Rizzolil, 3rd wk 75 

Regent A Mon ond a Woman (AA), 15th wk 400 

State Riot on Sunset Strip (AlP) 90 

Villoge, Vogue The Night of the Generals (Col), 

3rd wk 120 

Warner Beverly The Taming of the Shrew (Col), 

3rd wk 220 

Warner Hollywood—Deadlier Than the Mole 

(Univ), 6th wk 65 

Wilshire—The Sand Pebbles (20th-Fox), 15th wk. . .300 

Five Pictures Double Average 

As Denver Has Good Week 

DENVER — Five first-run screen programs 

attracted patronage at a better than 

twice-average clip, top honors going to 

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"Hawaii" for its 220 eighth week at the 

Denham Theatre and "Georgy Girl" rating 

210 in its 21st Vogue week. The other three 

films in the top quintet scored 200 each 

"Hotel" for the third week at the Crest and 

Towne theatres, "The Game Is Over" for 

the second week at the Ogden and "A Man 

for All Seasons" for its eighth week at the 

Esquire Theatre. "Thunder Alley," the 

week's only first-week picture, wound up 

with a good 125 at the Denver Theatre. 

. . . 

Aladdin The Sound of Music 

(20th-Fox), 1 07th wk 100 

Centre 

Century 21 

Hurry Sundown (Para), 

How to Succeed 

4th 

(UA), 

wk 

4th wk 

150 

150 

Cherry Creek, Villa Italia Deadlier Then the Male 

(Univ), 2nd wk 90 

Continental The Bible (20th-Fox), 26th wk 95 

Cooper Grond Prix (MGM), 1 1 th wk 1 80 

Crest, Towne Hotel (VVB), 3rd wk 200 

Denham Howoii (UA), 8th wk 220 

Denver Thunder Alley (AlP) 125 

Esquire—A Man for All Seasons (Col), 8th wk 200 

International 70 A Countess From Hong Kong 

" 

(Univ), 4th wk 

. 70 

Ogden The Gome Is Over (Royal), 2nd wk. 200 

Paramount In Like Flint (20th-Fox), 3rd wk 115 

Vogue Georgy Girl (Col), 21st wk 210 

The Bible,' "Grand Prix' 300 

Lead San Francisco List 

SAN FRANCISCO—The box score for 

first-run films read: 14 above average business; 

two. average, and seven below average. 

Of the 14 pictures experiencing good business, 

eight were in the 200-300 bracket 

two to three times above average—with 

"The Bible" and "Grand Prix" snaring the 

pair of 300s. "Riot on Sunset Strip" was 

the sole new film, appearing for the first 

week at the Crown, Guild and Spruce theatres 

for a combined 140, a highly praiseworthy 

percentage for a multiple engagement. 

Alexandria The Hoppening (Col), 2nd wk 70 

Alhombra Hurry Sundown (Poro), 3rd wk 140 

Balboa The Sound of Music (20th-Fox), 14th wk. . 70 

Bridge Georgy Girl (Col), 15th wk 100 

Cinema 21 Fahrenheit 451 (Univ), 5th wk 90 

Clay Blow-Up (Premier), 12th wk. . 

90 

Coronet Howaii (UA), 24th wk 200 

Crown, Guild, Spruce Riot on Sunset Strip (AlP) 140 

Empire How to Succeed (UA), 4th wk 100 

Golden Gate Grand Prix (MGM), 10th wk 300 

Golden Gote Penthouse The Sand Pebbles 

(20th-Fox), 5th wk 250 

Larkin Goal! (Col), 3rd wk 50 

Metro The Taming of the Shrew (Col), 2nd wk. 200 

Music Hall Marot/Sode (UA), 3rd wk 80 

Orpheum Doctor Zhivago (MGM), 60th wk 140 

Porkside Oh Dad, Poor Dod (Poro), 3rd wk 50 

Presidio, North Beach I, o Woman (Audubon), 

6th wk. .200 

Stage Door A Man for All Seasons (Col), 10th wk 220 

St. Froncis, Mission Hotel (WB) 3rd wk 150 

Surf Crazy Quilt (Cont'l), 4th wk. . 120 

United Artists—The Bible (20th-Fox), 15th wk 300 

Vogue A Mon ond a Woman (AA), 25fh wk 120 

Warfield In Like Flint (20th-Fox), 2nd wk 240 

'Hawaii' Percentage Soars 

To 350 Mark in Seattle 

SEATTLE— "Hawaii" took an upward 

spurt, increasing to 350 per cent for its 

seventh week at the Blue Mouse. "Blow-Up" 

continued strong at the Uptown, pulling 20( 

for its seventh week, while at the Music Bo> 

"Doctor Zhivago" chalked up 175 for its 

54th week of a long, successful run. "Sounc 

of Music" was still doing good business a 

the Fifth Avenue, pulling 125 for its 106tf 

week. 

Blue Mouse Hawaii (UA), 7th wk 35( 

Coliseum In Like Flint (20th-Fox), 3rd wk 15( 

Fifth Avenue The Sound of Music (20th-Fox), 

106th wk 12; 

Music Box Doctor Zhivago (MGM), 54th wk. 17: 

Orpheum— Hotel (WB); Wild Affoir (SR), 2nd wk. . .10( 

Poramount A Mon for All Seasons (Col), 4th wk. .I5( 

Town A Funny Thing Happened (UA), 7th wk. ... 81 

Uptown eiow-Up (Premier), 7th wk 201 

SEATTLE 

"^ônian in the Dunes," a Japanese movi< 

that won the 1964 Cannes Festiva 

award, opened a "Spring Festival of Ar 

Films" series at the Neptune Theatre in th« 

university district. A series price for th( 

package of six films, with once-a-weel 

showings on Thursdays at 4 p.m., is $5 foi 

adults and students or $1.25 single admis 

sion for adults and $1 for students. Othei 

films in the series are: "Casanova '70,' 

"Marriage Italian Style," "Banana Peel,' 

"8'/2" and "Umbrellas of Cherbourg." 

"Casino Royale" (Col) is scheduled to 

follow "In Like Flint" at the Coliseum 

Other 20th-Fox pictures already booked foi 

the Coliseum through September are "Horn 

bre," "Guide to the Married Man," "Fa 

thorn," "Two for the Road" and "The St 

Valentine's Day Massacre." 

Louise E. Nottingham, retired dancer 

died March 31 after an illness of six years 

She came to Seattle in 1918 and worked a 

a dancer for 20 years in night clubs, th( 

Pantages Theatre, Orpheum Theatre anc 

coast cities on the circuit. Arthur Notting 

ham, her husband, a retired Seattle police 

man, survives. 

Sterling's Music Hall Theatre, temporaril; 

shut down, will be completely refurbishec 

and renamed. When it reopens in late May 

the 2,200-seat house will have new seatinj 

on the main floor, the two balconies will b( 

remodeled, and the entire exterior will havi 

been steam-cleaned. Several new names an 

being considered by Sterling, since confu 

sion exists by the public between the Musi( 

Hall and the Music Box. According to Johi 

Lenze, Music Hall manager, the theatre wil 

continue to play first-run motion picture; 

inasmuch as Sterling has taken a long-tern 

lease on the structure. Stage performance: 

will be subsidiary to the showing of movies 

The interior design is being done by Gerait 

M. Hood Design Associates. 

Universal has purchased "The Pleasun 

Garden," a novel by Oakley Hall. 

in Colifornio—B. F. Sheorer Company, Los Angeles—Republic 3-1145 

B. F. Shearer Compony, Son Francisco—Underhill 1-1816 

in Washington— B. F. Shearer Company, Seattle—Moin 3-8247 

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iOXOFFICE :: April 17. 1967 W-5

. . Skip 

LOS ANGELES 

JJImcr Hollender has taken over the distribution 

of Audubon Pictures. He has 

formed the Hollender Film Co. and will be 

located at 8400 Sunset Blvd. He will be 

the exclusive distributor for Audubon for 

13 western stales. Audubon's "I, a Woman" 

now is showing and will be followed 

by "Carmen 13." "Hot Frustration" also 

will be released soon. 

Al Shapiro has taken over the Baronet 

Theatre in Canoga Park from Sayles-Cooperman"s 

Continental Theatres. Exhibitors 

Service will do the booking and buying. 

Red Jacobs and his crew at the local 

Favorite Films attended the world premiere 

of "Caialina Capers" at the Balboa Theatre 

in San Diego. Producers Jack Bartlett and 

Bond Blacknian and stars of the picture. 

Tommy Kirk. Del Moore and Benita Wolf, 

also aiiended . Reagan, booker and 

buyer for the Siegel Theatres in Oceanside. 

and Harry Levinson, sales manager of 

Favorite Films, have finalized plans for 

personal appearances of the stars of "Catalina 

Capers" to appear at the Mission Drivein 

at Oceanside. 

Mr. & Mrs. Don Miterlin were in from 

Fallbrook for booking and buying at the 

Universal exchange on old Filmrow . . . 

Lester Tobias of Seven Arts Pictures observed 

his 75th birthday with a small party 

at the Paladium . . . Joe Moss, Chunk-E-Nut 

Co., was on business in Brawley, Calif., calling 

on Evelyn Jones of the Brawley Family 

Drive-ln. He also called on Sam kiesso 

Theatres in 

San Diego. 

.Samuel Z. Arkoff, board chairman of 

American International Pictures, returned 

from several weeks of co-production business 

conferences in London. Madrid, Rome 

and Berlin . . . AIP has completely redecorated 

the former Brave New World Nightclub 

in central Hollywood for use as a 

. . Leon 

psychedelic gathering place for its picture 

"The Trip." starring Peter Fonda . 

P. Blender. AIP senior vice-president of 

sales and distribution, and David J. Melamed, 

senior vice-president of finance, left 

for Dallas to officiate at a meeting of Texas 

exhibitors and AIP sales people, climaxing 

a 12-day "round-up-time-in-Texas" sales 

drive. 

Radio station KLAC donated 43 spot 

announcements to the Crippled Children's 

Society of the Orthopedic Hospital to aid in 

promoting the Thursday (13) opening of 

Ross Hunter's "Thoroughly Modern Millie" 

at the Warner Hollywood Theatre. 

A daughter was born to Dr. and Mrs. 

Marvin Kazmin, making Max Raskoff, 

member of Paramount Studios' legal department 

and his wife, grandparents. Producerdirector 

Stanley Kramer and his wife 

actress Karen Sharpe also have a daughter 

John P. Filbert Co.. Inc 

/i^^S^

i Also 

[ 

SAN 

! 

This 

I 

HOLLYWOOD— 

SAN FRANCISCO 

HONORARY BARKER—Cliff 

Reynolds, 

left, newly installed chief barker 

of Variety Tent 32, and Rotus Harvey, 

right, former international chief barker, 

present U. S. Sen. George Murphy with 

the card officially designating the former 

film actor as an honorary member 

of the San Francisco tent. 

You've Got to Be Smart' 

Bow Set for Albuquerque 

ALBUQUERQUE—A world premiere is 

jet here Friday (28), when Producers Reeasing 

Organization (PRO) will open 

'You've Got to Be Smart" at the State 

rheatre. 

Lou Avolio, director of Frontier Theatre's 

jperation here (of which the State is a part), 

;aid Preston Foster will attend the festivities 

IS will Gloria Castillo. She is from New 

VIexico and married to the film's producer 

Sllis Kadison. 

on hand for the opening will be the 

Jantams, a group of young singers who are 

ising fast in the entertainment world. PRO 

president Nat Nathanson has been in the 

dty checking arrangements with Avolio. 

lent 32 1st Frisco Host 

[n JC Servicemen Series 

FRANCISCO—Twenty-five Viet- 

'lam-wounded soldiers from Letterman 

iVrmy Hospital were guests of the Variety 

Tlub at a luncheon. A screening followed 

n Gerald Karski's Motion Picture Service 

creening room. 

was the first in a series of outings 

jcheduled for the soldiers. Wally Levin, 

inanager of the Hub Theatre and a BoxiFFicE 

representative, is the Letterman 

;ntertainment director for the Junior Cham- 

|ier of Commerce and a member of Tent 32. 

lie plans to have a monthly luncheon and 

Icreening for the convalescing soldiers. Jack 

i'alle was host for the Variety Club. 

lAâlter Lantz Starts 300th 

lAôody Woodpecker Film 

Film cartoonist Walter 

i-antz, the last of the pioneer animators still 

Ictive today, began filming his 300th segment 

of Woody Woodpecker titled "Onelorse 

Town," featuring his actress-wife 

;jrace Stafford as the voice of Woody. 

|antz began his film-animation career several 

years before Walt Disney. 

John Polando, local publicity man for Columbia 

Pictures, had George Maharis 

in tow around the city visiting radio and 

TV stations to plug his new film "The Happening." 

Maharis was honored guest at a 

Tent 32 luncheon. After Jack Valle gave a 

house report. Chief Barker Clifton Reynolds 

introduced Maharis, who gave a short talk. 

Reynolds then made him an honorary member 

of the Variety Club. "The Happening" 

opened at the Alexandria and the star was 

welcomed by hou.se Manager Fred Sawaskc. 

During his stay in San Francisco he spent 

an afternoon at Letterman Army Hospital 

visiting wounded servicemen from Vietnam. 

Jack Sampson, director of advertising, 

promotion and press information for KGO- 

TV. was speaker at the monthly meeting of 

the East Bay Motion Picture & TV Council. 

His subject was "Television's 20 questions." 

Mildred Miller is the publicity chairman for 

the council. 

The New Follies Theatre Manager Kenneth 

Zug was held up by two men as he was 

about to place the day's receipts in a bank 

night depository. He told police he noticed 

the men as he walked from the theatre, but 

he thought they were waiting for a bus. He 

was about to place a canvas bag containing 

the money in the depository of the Bank of 

America when one of the men walked up to 

him with a gun. 

W. G. Mcknight, manager of the Oaks 

Theatre in Berkeley, introduced a roadshow 

policy, starting with the engagement of "A 

Man for All Seasons." Performances will be 

daily at 8 p.m., with matinees on Wednesday, 

Saturday, Sunday and holidays, 

Arthur Unger, head of California Concession 

Supply Co., was visited by Los Angelesbased 

Herb Jack of National Theatre Supply, 

display case division. He was in the Bay 

Area on business. 

The police department banned children 

from seeing a film not because it was smutty, 

but because it was expressly for parents. 

It is titled "Decision" and concerns 

narcotics. The film was shown at Daly City's 

Franklin D. Roosevelt School in cooperation 

with the school's PTA. A question and answer 

period followed. 

I he Film (iuild ol San Francisco State 

College presented the second annual international 

animated film exhibition Thursday 

through Saturday (6-8). The program was 

shown five times in the main auditorium at 

the college. The exhibit played to sellout 

houses in New York and Los Angeles and 

has been assembled from more than 40 

worldwide entries. The two-hour program 

consisted of 15 winning films from nine 

countries. This San Francisco showing is the 

tmal booking of the exhibition in this country. 

Richard Harris is president of the State 

College Film Guild. 

Jame.s H. Nicholson and Samuel Z. 

Arkoff. American International Pictures 

president and board chairman, respectively, 

together with Leon P. Blender, senior vicepresident 

of sales and distribution, and Murray 

Gerson, AIP western division manager, 

planed to San Francisco Thursday (13) for 

the official opening of the AIP exchange 

here. At the top of the agenda was a cocktail 

party for San Francisco exhibitors and 

exchange personnel hosted by Nicholson, 

Arkoff and Blender. 

Orson Welles, Oliver Reed, Carol White 

and Harry Andrews will star in Universal's 

"I'll Never Forget What's 'Is Name." 

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lOXOFFICE :; April 17, 1967 

W-7

. 

HAWAII 

By TATS YOSHIYAMA 

J^GM's Cinerama presentation of "Grand 

Prix" will he Hawaiian-premiered 

Wednesday (19) at the Cinerama Theatre 

as a benefit performance sponsored by Tent 

5t). The second night's screening also vsill be 

sponsored as a benefit show by the 169 

ACW Squadron. NCO Club. 

Onc-tinie manager of the Roosevelt and 

the old Golden Wall Theatre. Glen Von 

Gayer. 76. died in Seattle. A World War 1 

veteran, his body was brought back to 

Hawaii for burial at the National Cemetery 

of the Pacific in Punchbowl. 

Brief movie reviews and film chatter are 

covered by the new Honolulu Advertiser 

columnist Wayne Harada. His weekly 

column, titled "Showbiz." is augmented 

sometimes by feature articles about theatres 

and personalities around town. 

One of the most popular male stars in 

Japan, 't'uzo Kayama and his comedy sidekick, 

Kunie Tanaka, arrived for seven days 

of location filming. The 23-man technical 

crew and the stars from Toho Co. will be 

mostly on Oahu and Kauai islands for the 

picture. "The South Pacific's Great Guy." 

Other locationing is scheduled for Tahiti. 

Silent flickers, popcorn and pink lemonade 

arc combined at the Church of the 

Crossroads Freeway Coffeehouse at the 

weekly Silent Film Night. Early Chaplin. 

Keaton, Arbuckle, W. C. Fields, Will Rogers 

and Laurel and Hardy films have been 

billed beside the Pearl White and Dracula 

cpisoders. Musical accompaniment will be 

furnished by former silcnl-pic piano player 

Helen 1 anc. 

'Millie' Song Writers 

In San Francisco Ballyhoo 

SAN FRANCISCO—Sammy Cahn and 

James Van Heusen planed to San Francisco 

to meet with the press and participate in 

other activities to promote the opening of 

lioss Hunter's "Thoroughly Modern Millie" 

at the Orpheum Theatre May 17. 

The benefit premiere will be sponsored 

by the Committee to Rescue Italian Art. 

Cahn and Van Heusen wrote the title song 

and "The Tapioca" for the Technicolor 

musical, a Universal release. 

Free Lee Artoe Brochure 

On Speaker Safeguards 

CHICAGO—A free brochure containing 

ten different "tried and proven" ways to 

save drive-in theatre speakers from theft 

and vandalism has been announced by Lee 

Artoe, president of the Lee Artoe Carbon 

Co. 

Any exhibitor desiring to obtain this free 

brochure should send his name, his theatre 

name, street and town address and zip code 

number to the Lee Artoe Carbon Co.. 1243 

Belmont Ave., Chicago, 111. 60657. 

NGC Obtains 800-Car 

Ogden, Utah, Drive-Ii 

OGDEN. UTAH—The 800-auto Motoj 

Vu Drive-In here started operating unde 

the banner of Fox Mountain-Midwest The 

atres Wednesday (12), it is announced b 

William H. Thedford and Dan A. Poliei 

vice-presidents and co-directors of theatr 

operations for National General Corp. 

Howard Coleman will continue as man 

ager of the drive-in which has been acquirei 

from Sam Gilette and Bill Hazan. 

The Fox Mountain-Midwest division 

Fox West Coast Theatres, a subsidiary 

National General, also operates six othej 

theatres in Utah. These include the Egyptia 

in Ogden, the Uptown, Rialto. Villa an 

Southeast, all in Salt Lake City, and th 

Academy in Provo. Also under constructio 

in Provo is NGC's 796-seat Fox Theatr 

which is scheduled for opening in Maj 

John Telia is the district manager for th 

area. 

National General presently has a $5 

million three-year expansion program t 

add 100 new theatres in the United States 

It now operates 245 theatres in 20 states 

Eugene V. Klein is president of the con 

pany, and Irving H. Levin is executive vicf 

president. 

Universal's "The Battle Horns" will sta 

Charlton Heston, Maximilian Schell, Katl 

ryn Hays and Leslie Nielsen. 

GREETINGS FROM HOLLYWOOD . . 

TO: 

The Girls Friday of Showbiz 

for their 

Charitable Contributions 

Towards Corrective and Reconstructive 

Surgery for Children 

from the 

HOLLYWOOD KNICKERHOCKER 

where the famed group 

held their installation dinner 

CONGRATULATIONS 

TO: 

Dee Somers of Stanley Warner Theatres, president; 

Natalie Drapkin, Personal Manager, executive 

vice-president; Anne Pinkus, David 

Branower Management, and Louise 'Varriano, 

Walt Disney Productions, vice-presidents; Helen 

Melnick, Frank Sinatra Enterprises, treasurer; 

Melinda Pfahler, Walt Disney, and Kandee Arnold, 

Navy Public Affairs, 

secretaries. 

Shirley Corrigcm, Universal Pictures, is 

philanthropy 

chairman; Louise WoU, California 

Fashion Publications, publicity-bulletin; Bella 

Rackoff, executive secretary to Gregory Peck, 

and Winifred Robertson, Paramount Pictures, 

advisory board of past presidents. 

Hollywood Knickerbocker 

Headquarters of the Francis X. Bushman Club Hollywood, Calif. 

W-8 BOXOFFICE :: April 17, l9f

' 

popular 

I 

' wk. 

i 

Sam 

I 

— 

— 

—— 

— 

'In Like Flint' 300 

At Chicago UA House 

CHICAGO—"In Like Flint," the newcomer 

at the United Artists Theatre, was a 

real blockbuster, lining patrons up to the 

right and left during opening days and 

nights. At the State Lake, "The Game Is 

Oxer" started out with 200 per cent and 

early patrons turned in approving comments. 

The World Playhouse had the cooperation 

of movie critics and a steady 

stream of patrons, giving this theatre's 

management pride in selecting "Galia." 

.Among the holdovers in the Loop. "Hotel." 

in the fourth week at the Chicago, grossed 

175 per cent; "One Million Years B. C." 

grossed the same in the fourth week at the 

Roosevelt; "Blow-Up" did 200 in the eighth 

week at the Woods. With the Oscar Awards 

commentary dwelling on such films as "A 

Man and a Woman" and "A Man for All 

Seasons," attendance rose in theatres showing 

these films. The 400 Theatre on Chicago's 

far north side, and not often in the 

news, had a good week with the first showing 

here of "Clouds Over IsraeL" 


Bismarck Howoii (UA), 22nd wk 165 

Chicago Hotel (WB), 4fh wk 1 75 

Cinema A Man ond a Woman (AA), 16th wk 170 

Cinestage Grand Prix (MGM), 9th wk 285 

Esquire—A Man for All Seosons (Col), 7th wk 200 

Loop The Sound of Music (20th-Fox), 14th wk. . ..125 

Michael Todd The Bible (20th-Fox), 14th wk 275 

Drientol How to Succeed (UA), 4th wk 150 

Roosevelt One Million Years B.C. (20th-Fox), 

4th wk 175 

State Lake The Game Is Over (Royal) 200 

United Artists In Like Flint (20th-Fox) 300 

Woods Blow-Up (Premier), 8th wk 200 

vVorld Ployhouse Galia (Zenith) 200 

'Georgy Girl' Scores 500 

As Only KG New Film 

KANSAS CITY—"Georgy Girl" made 

ia 

big splash here in its opening week, recording 

a five-times-average gross percentage 

:and gaining much publicity from the early 

patrons who saw it at the Kimo. While this 

jbig score was compiled by the week's only 

newcomer, holdovers still were doing excel- 

.ent business. "A Man for All Seasons," 

ivhich has been a success from the start at 

ihe Fine Arts Theatre, turned in a 600 

fourth week; "The Sand Pebbles" earned 

400 at the Empire 1, where the picture was 

.n a fourth week, and "Doctor Zhivago" 

(ran up 275 in the third week at popular 

orices at the Brookside Theatre. 

3rocks)de Doctor Zhivago (MGM), 3rd wk. at 

prices 275 

;apn Hawaii (UA), 7th wk. of roadshow 250 

Jimbossy I, 2 Blow-Up (Premier), 9th wk 90 

impire The Sand Pebbles (MGM), 4th wk 400 

iimpire 2 Grand Prix (MGM), 9th wk 200 

me Arts A Man for All Seasons (Col), 4tti wk. . . .600 

iSlenwocd The Sound of Music (20th-Fox), 13fh 

at popular prices 

.Heart, Lake Park, State II, Twin II— Island of Terror 

200 

' 

(Univ); The Projected Man (Univ); The Evil of 

Frankenstein (Univ), reissue; Kiss of the Vompire 

(Univ), reissue I 

|;imo Georgy Girl (Col) 

1 00 

500 

Metro 2 Doctor, You've Got to Be Kidding! (MGM), 

4th wk 100 

;.1idland—The Bible (20th-Fox), 16th wk 175 

I'aramcunt To Kill a Mockingbird (Univ); That 

Touch of Mink (Univ), reissues 

'laza How to Succeed in Business Without Really 

100 

Trying (UA), 4th wk 125 

.ockhill Night Gomes (Mondial), 4th wk 150 

oxy In Like Flint (20th-Fox), 3rd wk 

Uptown The Quiller Memorandum (20th-Fox), 

100 

' 

3rd wk 120 

Jaffe will have a cameo role in 

polumbia's "Mackenna's Gold." 

ST . 

LOUIS 

fjarold Gibbons, president of the Teamsters 

joint council 13. presented $30,000 to 

Tent 4 Chief Barker Ed Dorsey and fund 

chairman Joe Simpkins at the joint luncheon 

meeting with Women of Variety at Variety 

Club Children's World. The contribution, 

which will be used in support of children's 

charities, was a part of the proceeds from 

the Teamsters' benefit show which netted 

$250,000. 

— 

Marcella DeVinney, Buena Vista, and 

Linda Pinzon. manager, Harry Wald's Beverly 

Art Theatre, will be co-hostesses at the 

WOMPI annual meeting for the election of 

officers, to be held Wednesday (19) at 

5:30 p.m. in Arthur Enterprises screening 

room at the Fox Theatre. WOMPI publicity 

chairman Fan Krause of MGM reports 

great success at the twin-bake sales, with 

proceeds earmarked for WOMPI charities. 

Mel Kramer, artist, writer, tour director 

and staff officer for the Air Force aeronautical 

chart and information center and 

popular speaker, will address the meeting 

of the Better Films Council of St. Louis 

Friday (21) in the Music Hall at downtown 

Vandervoort's at 10:30 a.m. Featured will 

be his portraits of Christ's 1 2 disciples, and 

detailing how and why he painted the portraits. 

He is leading a Holy Land adventure 

tour of the Middle East countries in October 

to collect information for a portrait of Jesus 

and for a book to be basically a collection 

of sketches illustrating. "In His Footsteps 

Today." Mrs. Fred C. G. Lanz. president 

of the Better Films Council, and Mrs. William 

E. Moore, publicity chairman, invited 

industry members to attend the meeting. 

Jimmie James, vice-president and secretary 

of the National Ass'n of Theatre Owners 

of eastern Missouri and southern Illinois, 

presided at the latest meeting of the 

board in the absence of president Frank 

Plumlee of Farmington, Mo., who was recovering 

from an illness. Action on the 

proposed agenda for the coming year was 

tabled until the next regular meeting May 

8—a noon klncheon in the 20th Century- 

Fox screening room on Filmrow. 

Phil Nanos, general counsel of the local 

NATO unit and president of American 

Hellenic Educational & Progressive Ass'n, 

figured prominently in a telecast from the 

office of Mayor Al Cervantes. Featured 

was a group of folk dancers in native dress 

who performed a salute to the activities 

scheduled in the Spanish International Pavilion, 

which is to be rebuilt opposite Busch 

Stadium in downtown St. Louis. 

Abbott Sber Is New 

President of UMPA 

KANSAS CITY—Abbott J. Sher. independent 

theatre owner and vice-president of 

Exhibitors Film Delivery and Central Shipping 

and Inspection, was elected president 

of the United Motion Picture Ass'n at a 

meeting of the board last week. He also is 

on the board of Northtown Theatre Corp. 

Jim Cook. Maryville exhibitor, was chosen 

first vice-president; Dick Conley. Fox Midwest 

Theatres district manager, second vicepresident; 

Leon Hoofnagle, Commonwealth 

Theatres district manager, treasurer; M. B. 

Smith. Commonwealth TJieatres vice-president 

of advertising and publicity, director 

of public relations, and Charles "Chuc" 

Barnes, re-elected executive secretary. 

Glen W. Dickinson jr.. the outgoing 

president, is chairman of the board. A 

committee was appointed to investigate the 

recent trend of underground movies at restaurants 

and night clubs. Douglas Lightner 

is committee chairman, assisted by Fred 

Souttar and Louis Sutter. 

Rio Syrup Company 

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(Speokers — Junction Heads — Porti) 

Rf. 1, Box 561—Golden, Colo. 

!lOXOFFICE :: April 17, 1967 C-l

' 

KANSAS CITY 

JJulional Theatre Supply announces ihc 

installation 

of a teletypewriter machine 

and WATS telephone system as the first 

phase in expediting customer orders via a 

fully automated operation. Customer orders 

for items not stocked in Kansas City are 

transmitted several times daily to the company's 

warehouse and main office in Paramus. 

N.J.. for processing the same day. Bill 

Davis, branch manager, says the system is 

working to perfection. 

Screenings: "The Hired Killer" (Para). 

Fox Midwest screening room. Monday 

(10). 10 a.m.: "Tanmiy and the Millionaire" 

(Univ), Commonwealth screening 

room. Tuesday (II): "Frankenstein Created 

Woman" '{20lh-Fox) at Midwest Wednesday 

(12). 1:30 p.m. Warner Bros, has 

reset the screening of "The Family Way" 

from Tuesday (IS) lo Monday (24). 1:30 

p.m. at Commonwealth. Paramount will 

screen "Gunn" at Commonwealth Monday 

(17). 1:30 p.m. 

Jerry and Charlene Darner are the parents 

of a daughter. Suzanne Michelle, born 

Sunday (9). Darner is the manager of 

Commonwealth's Crest Drive-In in Kansas 

City. 

Orville Wells of Missouri Theatre Supply 

spent last week in Kirksville setting up 

new equipment for the Silver Star Drive-In. 

David Sparks, son of Melbourne Sparks 

of the Centre Theatre at Oakley, Kas.. is 

home from the University of Kansas Medical 

Center after surgery. 

Bev Miller of Mercury Film was in 

Wichita last week to meet with Joe Solomon 

of U. S. Films in regard to exploitation of 

"Hell's Angels on Wheels." 

Hal McClure, Comnionwealih booker, 

was in Dcs Moines and Omaha on a booking 

trip last week. He plans a trip to Denver 

this week. 

Comnionwealih Theatres initiated a new 

telephone system last week. All long distance 

calls are to be placed through the Wide 

Area Telephone Service (WATS) lines. 

Commonwealth has three different bands, 

each for several states. 

Pat Mulligan, contract clerk at United 

Artists, is in the Olathe Community Hospital 

after surgery on Tuesday (11). 

Tommy Taylor, former Universal salesman, 

called the Universal office last week 

to thank the employes for the get well card 

they had sent his wife. She is in Room 447 

at Research Hospital, and he also entered 

Research and is in Room 331. Talk about 

togetherness! 

Mollis Foley, former secretary to M. B. 

Smith. Commonwealth, visited the office on 

Monday (10). Ruth Perkins, formerly of 

Warner Bros., has returned to work at Warners. 

Missouri Theatre Supply has a correction 

on the Merry Poppins Popcorn. It was incorrectly 

printed the 500 pounds were being 

shipped. The correct figure is 5,000 pounds, 

sold in 50-pound bags, and 30-pound case 

packs. 

Out-of-town exhibitors seen on Filmrow: 

From Missouri: Bob Smith. Buffalo: 

Frank Weary jr., Richmond: Mr. and Mrs. 

A. E. Jarboe, Cameron: Jerry Wise, Brookfield: 

Basil Fogelson, Marceline: Elmer 

Bills, Salisbury: Shelby Bourne, Warrensburg: 

Pete Pekarek. Sedalia: Marvin Smith. 

Sedalia. From Kansas: Bill Flynn. Emporia: 

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WEST COAST THEATRE SERVICE 

909 N.W. 19th St. Phone: CA 2-6428 Portland 9, Oregon 

Exclusive distributor territories now open. Inquiries welcome. 

Dennis Montee, Hutchinson; 

Mr. and Mrs. 

Bill Wagner. Independence: Ernie Block, 

Sabctha: Bob Bisagno. Augusta. From Arkansas: 

Joe Presley, Huntsville. 

Dr. James K. Loutzenhiser, 

chairman of 

the film advisory committee of the Mis,souri 

Council on the Arts, spoke Tuesday evening 

(11) at the Rockhurst College for its film 

series. "Miracle in the Land" was shown. 

On Sunday evening he spoke to a young 

people's group at the Unitarian Church. 

During May he will speak on films at the 

University of Missouri at Kansas City and 

at the Country Club Christian Church. 

Addison, 111., to Get 

New Twin Drive-In 

ADDISON. ILL.— Louis R. Jelinek of 

Algonquin has been granted a special use 

zoning permit for 27.9 acres at Sidney and 

Route 53 to build a twin-screen 1.400-car 

drive-in here. 

He said a fence would surround the site, 

which has homes to the south and west, a 

hilly area to the north and manufacturing 

across the highway to the east. The drive-in 

entrance is to be from Route 53. 

The village trustees said their decision to 

change the present manufacturing zoning 

classification was based on favorable recommendations 

from the planning commission 

and zoning board. 

Although Jelinek said staggered times of 

arrival and departure were planned for the 

drive-in with its two-screen setup, the zoning 

board recommended he provide ade- 

control supervised by Addison 

quate traffic 

police. 

John Forsythe in Kansas 

For 'In Cold Blood' Role 

GARDEN CITY, KAS.—John Forsythe 

has arrived here to begin work in his role 

of Kansas Bureau of Investigation agent 

Alvin Dewey in Truman Capote's "In Cold 

Blood," which writer-director Richard 

Brooks is currently filming on location 

here. Also here to begin work on her new 

role is actress Ruth Storey, who will play 

the role of Mrs. Bonnie Clutter in Brooks' . 

screen adaptation of Capote's non-fiction m 

novel which will be released by Columbia 

Pictures. 

Adkins Opens Brunswick 

Drive-In. Adds a Theatre '" 

BRUNSWICK. MO. — R. L. Adkins, 

owner of the Hillcrest Drive-In at Higgins- » 

ville. Mo., and the Linn Theatre at Pleasan- ]\l 

ton. Kas.. has reopened the El Jon Theatre 

in Brunswick, Mo., after extensive remodeling. 

He also has purchased the Uptown 

Theatre in Sweet Springs, Mo., which he 

plans to remodel and update before its 

opening. 

Oakley Hall has been signed to write the 

screenplay for his novel, "The Pleasure 

Garden." which will be filmed by Universal. 

_ 

r:-3 BOXOFFICE :: April 17, 1967

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CHICAGO 

The kohlberg circuit, headed by Stanford 

Rohlberg. has taken over the Dclavan 

Drive-In from I. & M Management. Kohlberg 

also added the Crystal Theatre, which 

had been owned by Ruth DeMarce. While 

it is planned to keep both spots in operation, 

numerous changes will be made to bring all 

facilities up to present-day standards. 

Herb Elisburg reports his doctor has 

given him a clean bill of health. The Elisburgs 

entertained the Ed Seguins at an 

Oscar awards party. .Shortly after Elisburg's 

health forced him to take an extended rest, 

he ga\e up operating his Roseland and 

Rockne theatres. He does maintain ownership 

of the building in which the Rockne is 

housed. Arthur Ehrlich. the Rockne's new 

owner, is having the lobby rebuilt and a free 

coffee bar is to be part of the setup. 

United Artists press chief Wally Heim 

hosted a special showing of "8 on the Lam." 

. . . Seymour Simon, an alderman, who has 

handled a good majority of the theatre and 

film cases here, will be the man-of-the-hour 

at the Israel Bonds "Salute of Stars" May 

14 in the Opera House. 

Milie Frankovich of Columbia Pictures 

attended the sneak preview of Jack Lemmon's 

"Luv" at the Chicago Theatre. With 

him to study audience reaction were producer 

Martin Manulis and director Clive 

Donner. 

"Doctor Zhivago" will soon go into its 

third outlying run. During its first showing 

out of the Loop, all theatres played the film 

for 19 weeks. Most houses playing it the 

second time around held it for ten weeks . . . 

MGM publicist Phil Brochstein set up a 

campaign for the Friday (21) opening of 

"Hot Rods to Hell" in 40 theatres in 

Chicagoland. 

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1220 S. Michigan Ave. Chicago 5, III, 

The Max Boniors announced the engagement 

of their daughter Carolann to Dan 

Kwiat. Mi.ss Bonior is secretary to John 

Waner, unsuccessful Republican candidate 

lor mayor , . . L 

& M Management sold the 

Peoria Drive-In to the Kerasotes circuit. 

Charles Teitel saw his daughter Roberta 

off for a six-weeks' tour of Europe. A graduate 

of the University of Wisconsin School 

of Journalism, she had planned to marry 

Ted Oshanski, but he had to leave for military 

duty in Vietnam, and the wedding was 

postponed until his return. 

Henry C. Plitt, president of Balaban & 

Katz, announced Ross Hunter's "Thoroughly 

Modern Millie" will be shown as a 

reserved-seat attraction at the United Artists 

Theatre in the Loop starting August 9. It 

will mark the first two-a-day attraction at 

the 

theatre. 

The Roosevelt University film group has 

contracted to show "Tabu," "Nanook of the 

North," "Sunrise" and "The Last Laugh." 

The Directors Guild of America Midwest 

office, in cooperation with Behrend's, Inc., 

held its first in a series of screenings. Midwest 

directors presented films in terms of 

how they solved their creative and production 

problems. The first session featured 

Mike Birch and his "The Sea" for Encyclopaedia 

Britannica Films, and Rolf Forsberg 

and his "The Ant Keeper." 

Dicit Taylor, who has served as Paramount 

publicist in the Midwest area several 

. . 

years, is transferring to the company's offices 

in New York . "The Game Is Over," 

English version, opens for its initial showing 

in this area at the B&K State Lake Theatre 

in the Loop. 

Lincoln Scheurle, president of the Filmmakers, 

Inc., with headquarters in Chicago, 

announced the appointment of Ernest P. 

Santell as new production coordinator. He 

formerly worked as assistant director at 

Wilding, Inc., also a Chicago-based film 

producing studio. 

S. B. Greiver's buying and booking 

responsibilities continue to grow as he took 

over the job for the Harlem Cermak Cinema 

in North Riverside Plaza, a General Cinema 

Corp. property; the Y&W's Palace in Gary, 

Ind., and the Y»&.W Drive-In near Merrillville, 

Ind. 

Universal publicist Ben Katz underwent 

kidney surgery at the Miami Heart Institute. 

He was hospitalized while in Florida on a 

combination business and pleasure trip. 

. . Helen 

Tom Ray of the MGM staff is vacationing 

in various spots in the South . 

Queenan, popular Warner Bros, cashier, 

was welcomed back to work. She was forced 

to take ten weeks off because of a broken 

knee. 

Frances Gates joined the Warner Bros, 

accounting department staff. Her friends at 

MGM, where she worked for a number of 

years, sent her off with good wishes in her 

new post. Marie Samion also left MGM 

with the kind thoughts of her associates. She 

is retiring after ten consecutive years with 

the company. 

Town Theatre in Chicago 

Now Is Town Underground 

CHICAGO—The Town Theatre, located 

in Chicago's Old Town area, changed its 

name and its image when it inaugurated a 

new film policy as the Town Underground. 

First feature under the new setup was "Guns 

of the Trees," a 1960 free-form work by the 

"spiritual father" of the New York underground 

filmmakers Jonas Mekas. 

The Town was remodeled as an art-type , 

house in 1961 by theatreman Charles Teitel. 

After he sold it, the theatre became the 

home for "nudie" movies. 

The present management was encouraged 

to change its programing by the success of 

the Monday night underground film showings 

by the Aardvark Cinematheque. If 

the success of the new programing continues, 

the Town Underground hopes to 

bring in other films by such directors as 

Shirley Clarke, Andy Warhol and Gregory 

J. Markopoulos. 

Buster Brotman Is Dead; 

Ex-Moline Theatreman 

MOLINE, ILL. — Services were held 

March 30 for Aleck "Buster" Brotman, 59, 

former theatreman, who was employed in 

the advertising department of the Moline 

Dispatch. He had been in the interior decorating 

business in Miami after leaving thei 

theatre business, returning to Moline two 

years ago. 

Brotman had owned and operated the 

Roxy Theatre here many years. Later he 

operated the Avalon Ballroom in Moline 

and had operated the Oasis Drive-In ati 

nearby Davenport, Iowa, for two years. 

He leaves his wife June; three brothers' 

Barney and Isadore of Rock Island and Abe' 

of Moline and two sisters. 

Lee Artoe Says 'No Price 

Increase on Carbons Now' 

CHICAGO—The Lee Artoe Carbon Co. 

has announced that there will be no price 

increase in Lee Artoe Roman carbons atj 

the present time. 

"We have always been against using 

minor cost increases to boost the final prices 

to the theatre manyfold," Lee Artoe, presi-| 

dent of the company, declared. 

"Unless the 

cost of taking our money to the bank is in-j 

creased substantially, we shall hold our lov 

prices as long as possible," 

:-4

— 

— 

— 

—— 

Anli-DST Battle Starts 

In Florida Legislature 

TALLAHASSEE, FLA.—Lobbyists for 

the Sunshine State's No. 1 industry—agriculture—and 

the No. 2 industry—entertainment—struct; 

hard here at the opening 

of the Florida legislature's hearing on new 

bills at its Wednesday (5) session when they 

castigated efforts to force Florida into daylight 

saving time. The legislature convened 

Tuesday (4). 

Heading the list of opponents of DST 

appearing before a House commerce committee 

was LaMar Sarra of Jacksonville, 

legislative chairman of the National Ass'n 

of Theatre Owners of Florida, who said 

that advanced time was a matter of convenience, 

not of necessity. He pointed out 

that the legislature has rejected daylight 

savings' bills in its last seven regular sessions. 

Sarra also is a vice-president and general 

counsel of Florida State Theatres. 

Dick Pope, owner of Cypress Gardens, a 

leading tourist attraction, backed Sarra and 

said he would lose an hour of business every 

day in the year. Pope pointed out that tourists 

leave outdoor attractions by the clock 

at 4:30 p.m. so they can find accommodations 

for the night. He said he had been in 

the business for 32 years and had never 

found a way to change the habit. 

Henry Glover of Largo, an independent 

motion picture exhibitor who is president 

of NATO of Florida, said that daylight 

time has cut gross business by 9 to 30 per 

cent, which also hurts the state's tax take. 

T. K. McClain, executive vice-president 

of the Florida Farm Bureau Federation, 

said he represented a large bloc of farm 

families, all of whom are opposed to fast 

time. He said Florida is already about half 

an hour ahead of solar time, which the 

farmers go by, and that putting the clock 

ahead by another full hour would work 

hardships. 

Mirisch Signs John Hurt 

For 'Davey Haggart' Role 

From Western Edition 

HOLLYWOOD—John Hurt, 

26-year-old 

acting discovery from England who was 

seen in his first important film role in "A 

Man for All Seasons," has been chosen to 

play the title role in "The Sinful Adventures 

of Davey Haggart," a ribald tale of 19thcentury 

"mod" which Mirisch Corp. will 

start filming the middle of June in Ireland 

and Scotland. 

'Accident' at Cinema II 

From Eastern Edition 

NEW YORK—"Accident ' will have its 

U.S. premiere April 17 at Cinema II here. 

The Joseph Losey production, released by 

Cinema V Distributing and London Independent 

Producers, stars Dirk Bogarde, 

Stanley Baker and Jacqueline Sassard. The 

screenplay is by Harold Pinter who also 

wrote "The Servant," one of Losey's most 

successful 

films. 

BOXOFFICE :: April 17, 1967 

Raleigh Council Studying 

Smoking in Theatres 

RALEIGH, N. C.—A city council committee 

is studying a request that smoking be 

permitted in theatres. 

W. G. Enloe, former Raleigh mayor and 

district manager of North Carolina Theatres 

(Wilby-Kincey), asked the council's law and 

finance committee to take under consideration 

an ordinance that would allow theatres 

to put in special rooms where people could 

smoke while watching a movie. 

"We have theatres in Charlotte and 

Greensboro where we have smoking rooms," 

Enloe said. "I've checked with (Raleigh fire) 

chief Jack Keeter and asked him to check 

with the fire chiefs in those cities to see if 

they have any complaints." 

New Orleans Leaders 

Are 'Flint/ 'Georgy' 

NEW ORLEANS — "Georgy Girl" 

and 

"In Like Flint" were the leading grossers 

for the week at 275 per cent. Next in line, 

with 200s, were "Alfie" and "A Countess 

From Hong Kong." Noteworthy, too, was 

the fact that although not a single new picture 

arrived on the New Orleans' scene, six 

of the seven first-run programs grossed well 

above average and the remaining one was 

right on the line. 


Gentilly Georgy Girl (Coi), 1 5th wk 275 

Joy—A Countess From Hong Kong (Univ), 2nd wk. .200 

Joy's Aereon Alfie (Pare), 4th wk 200 

Lakeside The Sound of Music (20th-Fox), 

popular prices 1 50 

Martin's Cinerama Hawaii (UA), 14th wk 100 

Orpheum In Like Flint (20th-Fox), 3rd wk 275 

Pitt Doctor, You've Got to Be Kidding! (MGM), 

3rd wk 150 

"In Like Flint' 275 Topper 

In Good Memphis Week 

MEMPHIS—Ten of the II first runs 

grossed better than average for the week. 

At the top of the list was "In Like Flint," 

which had 275 per cent during a second 

week at the Malco. Three other films— "The 

Bible," "Blow-Up" and "Hawaii"—tied for 

second-best gross percentages with 200s. 

Crosstown—The. Bible (20th-Fox), 15th wk 200 

Guild Blow-Up (Prenaier), 3rd wk 200 

Malco In Like Flint (20th-Fox), 2nd wk 275 

Palace How to Succeed (UA), 2nd wk 100 

Paramount Howoii (UA), 7th wk 200 

Park Bullwhip Griffin (BY), 2nd wk 160 

Plaza hurry Sundown (Para), 2nd wk 150 

State Hotel (WB), 3rd wk 1 50 

Studio—Eric Soya's 17 (P-W) 150 

Worner Easy Come, Eosy Go (Para), 2nd wk 110 

Whitehaven Cinema The Sound of Music 

(20th-Fox), 3rd wk. at popular prices 150 

Holbrooks Buys Theatre 

PIEDMONT, ALA. — Fain Holbrooks, 

formerly in business in Birmingham, has 

purchased the Allison Theatre from businessman 

Arnold Woolf. The house is undergoing 

a complete remodeling, with the 

theatre remaining open. 

Georgia Drive-In Reopens 

CLAYTON. GA.—The Tiger Drive-in, 

managed by Bill Wilson, has reopened for 

the season with new projector and sound 

systems. 

Referendum to Decide 

On CATV in Raleigh 

RAI.i:iGH, N. C. — Raleigh residents 

will decide May 2 whether they want cablevision. 

The city council has passed an ordinance 

to grant Southeastern Cablevision a 

franchise, providing the voters approve the 

issue in a referendum. 

Southeastern agreed to put up a $2,500 

deposit with the Wake County board of 

elections to be adjusted later as its part of 

the cost of the election. The cablevision 

company will pay up to one-half the cost. 

Three minor changes, further restricting 

the company's limits, were incorporated into 

the proposed ordinance. The council agreed 

to include a provision it cannot change three 

sections of the ordinance without a vote of 

the people. The three sections prohibit the 

CATV company from receiving or transmitting 

any other than network programs or 

advertisements, engaging in the sales, service, 

rental or leasing of television and radio 

sets or attempting to direct its subscribers 

to any particular companies which do so. 

James K. Dorsett, attorney for Southeastern, 

was on hand to satisfy the council that 

his company can comply with the financial 

responsibility aspect of the ordinance. 

He said the Jefferson Carolina Corp., 

which owns most of the stock in Southeastern 

Cablevision, has assets of over $1 million. 

In turn it is owned by Carolina 

Telephone & Telegraph and the Jefferson 

Standard Broadcasting Co. 

Six Flags Over Georgia 

Opening Expected in June 

ATLANTA — Six Flags Over Georgia, 

the Great Southwest Atlanta Corp.'s 276- 

acre amusement center west of here on the 

Chattahooche River, is expected to open in 

June, announced Angus G. Wynne, president 

of the corporation. He said the center, 

because of favorable weather conditions, 

will be opened sooner than anticipated. 

Roughly 75 "adventures," mostly historical, 

shows, rides and other attractions will 

be featured in the center, comparable in 

scope to the corporation's Six Flags Over 

Texas in the Dallas-Fort Worth area. Parking 

space for 6,000 cars has been provided. 

Commuter trams will transport the visitors 

from the lots to the park entrance and return 

them to their cars when they're ready to 

leave. 

The management has begun hiring 1,200 

college students, with 86 young men to be 

assigned as "sanitation engineers," whose 

role will be to keep the park clean and well 

maintained. Wynne said. The other young 

people will act as hosts and hostesses, operating 

the rides, concessions and participating 

in the live shows to be presented. "In 

general, they will be on hand to insure that 

every member of the family has a good 

time," he added. 

The park's name is based on the dominant 

flags of Georgia's past. The flags, "to be 

flown everywhere," represent the United 

States, England, France, Spain and the 

Confederate States of America. 

SE-1

3t Dales 

Wore 

MEMPHIS 

QLood weather has resulted in drive-ins, 

most of them now under way for the 

summer in the Memphis trade territory, reporting 

a fine start. The Sunset at Martin, 

Tenn., and Raco at Covington, Tenn., 

opened Wednesday (12). The Jacksonville 

at Jacksonville, Ark., is to open this week. 

to ivlcike Ljooa Sêatln^ , 

and Masseys new de luxe 

ôck^pLoimaer 

^>A/aJ 

The Theatre Chair 

Of Tomorrow . . . 

Here Today! 

See it soon or 

write for our 

Illustrated 

Brochure 

l/Ukat J^t âhesl 

MASSEYoea/m 9 

f'^ 

SE-2 

100 Taylor St., Nashville, Tenn. 

L-O. Tel,: CHopel 2-2561 

Theron Lyles, Ritz at Oxford; Frank 

Heard, Lee Drive-In, Tupelo, and Leon 

Rountree, Holly, Holly Springs, were 

among Mississippi exhibitors booking in 

Memphis . . . Louise Mask, Luez, Bolivar, 

Tenn., was in town . . . Mart Moimger, 

Mart, Calhoun City, and Dan Landers, Radio, 

HarrisbLirg, were here from Arkansas, ^j 

Drhe-in operators are making plans to 

> 

"make the best of it" in Arkansas, Mississippi 

and Tennessee this summer where all 

three states will have daylight saving time. 

Theatre owners in all three states fought in 

the legislatures to keep central standard 

time and lost. 

PGA Selects Candidates 

For Officers, Directors 


HOLLYWOOD—Under the new provisions 

in the bylaws of the Producers Guild 

of America governing the election of officers 

and executive board members, candidates 

have been selected by a nominating 

committee headed by Lawrence A. Weingarten 

and including Irwin Allen, Art Arthur, 

William Sackheim, Jack Warner jr., 

and David Victor. 

They are: president, Norman Felton and 

Milton Sperling; vice-president, Robert 

Cohn and David Dortort; secretary, Frank 

McCarthy and Stanley Niss; treasurer, Aubrey 

Schenck and Phihp Barry jr. 

For executive board vacancies, candidates 

are Philip Barry jr., Robert Cohn, William 

Froug, Frank McCarthy, Stanley Niss, Milton 

Sperling, David Weisbart and William 

Wright. 

In addition, any 20 members of the guild 

shall have the right by written nomination 

to nominate one or more candidates in opposition 

to 

the candidates nominated by the 

committee. 

According to the new amendments to the 

bylaws any candidate named for one of the 

guild offices either by nomination or petition 

also is eligible to stand for the board. 

Herald R. Goodman Takes 

Chamber of Commerce Post 

From Southwest Edition 

CARROLLTON, TEX. — Herald R. 

Goodman, formerly with the Stanley Warner 

Theatres as resident manager of the 

Denton Road Drive-In here, has left the circuit 

to accept the post of manager of the 

Carrollton Chamber of Commerce. 

While with the circuit, Goodman received 

many awards for his v/ork in public relations 

and promotions. He and his wife have 

four children, two residing in California and 

two in Dallas County. « 

BOXOFFICE :: April 17, 1967

95 ft miles 

from Danang, 

Americans are 

fighting anotlier 

enemy. 

Inflation is a threat to every family's paycheck ... to the 

strength of our nation itself. And while other Americans 

are engaged in the fight for freedom half way around the 

world, we must be increasingly alert to the dangers of 

inflation here at home. 

American businessmen can help maintain a stable 

economy and curtail inflationary pressures through the 

Payroll Savings Plan for United States Savings Bonds. 

Money invested in Savings Bonds is actually an investment 

in the United States. It results in more efl'ective 

management of the public debt, 

maintains the value of 

the dollar and provides a firm base for family security. 

In your plant or oftice, you can initiate and promote 

this program for systematic savings. Complete information 

is available from your State Savings Bonds Director 

or by writing the 

Treasury Department, 

United States Savings 

Bonds Division, Washington, 

D.C. 20226. 

'^@^' in your plant . . . promote the PAYROLL SAVINGS PLAN for U.S. Savings Bonds (fP 

• Tht U S. Govtrnmenc does not pay lor this adverlUemenl. It is presented as a public seroice in cooperation with the Treasury Depmriment and The Adierlisint Council. » 


SE-3

NEW ORLEANS 

rniil.v Casanova is llic new billcr .iiul •Ciirl 

Friday" at Mctro-Goldwyn-Mayer. She 

is taking over the duties of Ellen Couvillion 

who replaced Pal Hebert. Pat resigned lo 

become a lull-lledged housewife. 

Page Baker, Theatre Owners" Service, has 

IN-DOOR or OUT-DOOR THEATRES! 

SEE US FOR EQUIPMENT 

Complete Concession Supplies, Candy to Popcorn 

"Repair Service lor All Makes!" 

HODGES THEATRE SUPPLY CO. 

2927 Jackson Ave, New Orleans Phone 524-835i 

been released Ironi a hospital and is recuperating 

at home after surgery. 

Carl Mabry, president and general manager 

of MPA and the dough guy of Tent 

45, is in a hospital recuperating from 

surgery. 

"Doctor Zhivago," in its second year 

at the Robert E. Lee Theatre, closed Monday 

(10). "A Man for All Seasons" started 

its run Wednesday (12). 

Opening here were "Easy Come, Easy 

Go" at the Saenger Theatre and "Deadlier 

Than the Male" at the Joy Theatre. "Blow- 

Up" was back at five drive-ins and the 

Peacock Theatre. "Riot on Sunset Strip" 

opened a multiple rim of 12 hardtops and 

lour drive-ins. 

Summerville Expects 

To Have 2 Theatres 

SUMMERVILLE, S.C. — After several 

years of not having a movie theatre, 

Summerville soon may have two—a 700- 

seat new one and an old one being completely 

remodeled. 

A. L. Gibson, who operates a drive-in at 

Walterboro, said he is remodeling the old 

Summerville Theatre on Main Street, and 

the $20,000 job is expected to be completed i 

by the end of May. Included will be all newS 

seats, complete air-conditioning and wallto-wall 

carpeting, which he says will runi| 

over the sidewalk to the street giving the| 

patron a plush welcome. 

Also, Fred A. Blevins and a group oj 

businessmen are planning to build a new" 

theatre. They have an option on a piece of 

property on North Main Street for the ultramodern 

house. The cost is estimated in . 

excess of $200,000. \l 

Blevins was manager of the Summerville 

Theatre ten years when it was part of a; 

circuit. 

The Sugar is 

K 

real and so are the profits 

CRAMORES 

It 

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Cramores . . . but you can give your customer 

a choice of marvelous true-fruit 

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makes him come back for more. Cramores 

Dri-Syrup beverages come in orange, 

lemon, lemon-lime, pink lemon, lime, 

grape, orange-pineapple, fruit punch, 

cherry, strawberry and black raspberry; 

and every delicious one is fortified with 

Vitamin "C". All are easy to prepare, 

serve and store; you simply add contents 

of portion-packed foil-lined containers to 

water in your dispenser, cool and serve. 

That's Cramores. Better tasting; greater 

'Movable' Billboard Ads 

Given Up by WHCT-TV 

From New England Edition 

HARTFORD—RKO General has relinquished 

its months-long "hold" on a "mova 

ble" billboard atop an office building at 

Main and Pearl streets. 

The billboard space, which had advertised 

subscription television, the multimillion-dollar 

experiment beamed via Hartford's^ 

WHCT-TV (Channel 18), has now been con-, 

traded for by Richard D. Buckley Associates, 

owners of WDRC. 

The billboard panels continue to "move, 

but now merits of WDRC programing are 

highlighted. 

RKO General has bought newspaper 

space in metropolitan Hartford on a sporadic 

basis. The agency is D'Arcy Advertising, 

New York. 

A prime public relations-promotion "out 

let" continues to be the "STV Magazine 

published twice a month. 

Bandit Gets $9 

MOBILE, ALA. — An armed gunman,; 

displaying a small pistol, robbed an enin 

ploye of the Saenger Theatre here and 

escaped with $9 in cash. 

profits. Order from your supplier now. 

"In Enemy Country," an exciting spy 

c 

CRAMORE PRODUCTS 

INC. 

A subsidiary of 

Angostura-Wuppermann Corp. 

Elmhurst, New York 

story with a World War 11 background, iS 

on Universal's 1967 production schedule. 

Ca/ioiirux. 

^BOOKING SEinricE 

221 S. Church St., ChorloHe, N.C. 

FRANK LOWRY . . . TOMMY WHITE 

PHONE FR. 5-7787 

SE-4 BOXOFFICE :: April 17, 1967

i THURMONT, 

— 

Atlanta Couple Seeks 

Return of Matinees 

ATLANTA— Mr. and Mrs. Hue R. Lee, 

founders of the Montessori School here called 

Ashdun Hall, are doing something that 

;ould very well trigger the return of the 

Saturday morning kiddie matinee, popular 

n the not-so-long-ago era in suburban 

heatres. Their idea started with a plan to 

show movies at the school every other Saturday 

morning, and remembering their own 

:hildhood. decided to do it right by having 

popcorn, candy and soft 

drinks for the chil- 

Jren to purchase from a concession stand. 

Pictures selected include "Clarence, the 

Cross-Eyed Lion." "Rebecca of Sunnybrook 

Farm," Shirley Temple in "Heidi" and so 

on. Up to now no cowboy pictures or cartoons 

have been shown, but they will be 

included subsequently as well as some edu- 

:ational films. "I think entertainment by itself 

is a waste of time," Mrs, Lee says, "but 

there is no reason why entertainment 

shouldn't be educational as well." 

It is her hope that the Saturday movie 

idea will spread and that parents of school 

:hildren can take it over and operate it as 

one of their fund-raising enterprises. Admission 

is 50 cents. 

Owners and operators of film houses in 

the metropolitan area are watching the Lee's 

Montessori School experiment with interest. 

Howard Hyle Appointed 

To New Coca-Cola Post 

ATLANTA—The appointment of Howard 

H. Hyle as national manager for food 

store sales for the Coca-Cola Co. was announced 

here by William S. Judkins, vicepresident 

and manager for national sales. 

Hyle's principal responsibility in his new 

post will be to coordinate the company's 

program for food stores in the U.S. from 

his headquarters here in Atlanta. 

Formerly advertising operations manager 

for the Coca-Cola Co.. Hyle joined the 

organization in the fountain sales department 

in Baltimore in 1949, advancing to 

special representative at Pittsburgh prior to 

becoming assistant and subsequently manager 

of promotional and point of sale advertising 

for the company's advertising department. 

In 1965 he was appointed manager 

of advertising operations. 

jRemodeled Drive-In 

j-rom Eastern Edition 

Opens 

MD. — The Monocacy 

|Drive-In, owned and operated by Maurice 

A, Cohen, has reopened for the season with 

new projection and sound equipment and a 

'remodeled concession stand. 

ATLANTA 

gill Cole is the new manager of Martin's 

Georgia Drive-In at nearby Marietta, 

having been transferred from the circuit's 

Smyrna Drive-In. George Kirkley, a former 

Martin employe who purchased the Troy 

Theatre in Monroe from the circuit but lost 

it in a lire, has rejoined the company as 

manager of the Smyrna Drive-ln. 

American International Pictures' "Hot 

Rods to Hell" opened in one of the largest 

multiple rims ever accorded a film here 

?even hardtops and 14 drive-ins. 

Louise Bramblett, WOMPI president, presided 

at the regular monthly meeting Tuesday 

(11) in the Seven Arts exchange, with 

Polly Puckett, vice-president of the club, as 

hostess. They had met previously at a luncheon 

to formulate plans for the installation of 

officers in June, and reported their progress 

to the board members. 

Juanita Elwell, WOMPI bulletin chairman, 

is planning a trip to Tampa for the 

graduation of her granddaughter Kathie 

Fink from the University of South Florida. 

Another WOMPI. Polly Puckett, plans to 

visit her son John in Shreveport. 

Filmrow visitors included J. E. Duncan, 

owner-operator of the Carroll Theatre and 

the Family Drive-In at Carrollton, and 

Charles Grogan of the Fairfax (Ala.) Theatre. 

Joel Poss, southeastern fieldman for Columbia, 

was in New Orleans setting up the 

new James Bonder "Casino Royale" with 

Frank Henson, manager of the Loew's 

State. The picture will open Wednesdas 

(26). the same time as the bow here at 

Martin's Rialto Theatre. 

Press and tradescreenings at Columbia's 

Filmrow Playhouse included "Suburban 

Roulette" (Unusual Films, distributed by 

Albert E. Rook. Jacksonville Beach, Fla.). 

"Hillbillys in a Haunted House" (AIP), 

"Triple Cross" (Warner Bros.). "Taxi to 

Tobruk" (Don Kay). "Psycho Circus" 

(AIP), "8 on the Lam" (United Artists), 

"The Last Challenge" (MGM), "Treasure 

of Makuba" (AIP) and "Wild, Wild Planet" 

(MGM). 

SEE 

THE QUEEN FEATURE SERVICE, INC. 

For all your THEATRE and 

CONCESSION needs 

2409 First Ave., N. Birmingham, Alobomo 35203 

Telephone 251-8665 and 328-5675 

Ed Dudonicz, former film critic for Spotlight 

Magazine (Pennsylvania-New Jersey), 

who gave up his job to become a playwright, 

was here for the opening of his 

comedy "Is Love Everything" at the Atlanta 

Dinner Theatre. It received good reviews 

from critics. 

Pat O'Brien, here to promote his novel 

'The Wind at My Back," appeared on the 

WAFA-TV "Dialog Show" Saturday (8) 

and discussed his hook with news director 

Paul Shields. 

Tent 21 has started a bimonthly series of 

Sunday tea-dances, with proceeds going to 

the Cystic Fibrosis Research Foundation. 

An arrangement was worked out by James 

L. Dodd. chief barker, with the Federation 

of Musicians, which will contribute its services 

for the dances. The Women of Variety 

held its 

monthly meeting Tuesday (4), with 

president Rose Pries and vice-president 

Evelyn Koslow in charge. 

Among those planning to attend the Variety 

Clubs International convention May 

14-19 in Mexico City are Mr. and Mrs. 

Jacob Pries, parents of Ralph Pries of Philadelphia, 

who will succeed James Carreras 

as international president. They will be the 

guests of their son. an executive of ABC 

Consolidated. The senior Pries, a long-time 

(Continued on following page) 

FINER PROJEQION-SUPER ECONOMY

N.y. 

JACKSONVILLE 

n group ol Filmrowitcs wore in .St. Petersburg 

Thursday evening (6) for the 

grand opening of Florida State Theatres 

Plaza II (the Plaza 1 is expected to be 

opened soon). Will Brown, who formerly 

managed the Florida Theatre in .St. Petersburg, 

will be in charge of the twin theatre 

under city manager Walter Tremor. Plaza 

II. the larger of the two with 715 rocking 

chair-type seats, opened with "How to Succeed 

in Business Without Really Trying." 

Plaza I. a 55.'5-seater, also is equipped with 

70mm projectors and six-track stereo sound. 

The two auditoriums share a common lobby 

and refreshment area, but each unit has 

separate air-conditioning systems, restrooms, 

projection booth and boxoffices. An adjoining 

parking area is designed to handle capacity 

crowds and is fully lighted for night 

use. FST"s Florida Theatre has gone to a 

sub-run policy and is being managed by Eva 

Jones, who was Brown's assistant. 

The Solomon circuit's new Harbor Cinema 

at Punta Gorda on Florida's lower west 

coast is scheduled to have its buying and 

booking handled by Pete Dawson's United 

Booking Service of Miami. The grand opening 

of the 570-seater is set for Wednesday 

(26). Buck Pruitt is the house manager. 

630 9th AVENUE 

M£W YORK . 

JU2 2880 

I00?& 

HURLEY & TECHNIKOTE 

SCREENS 

ROY SMITH CO. 

365 Park St. Jocksonville, Flo. 

WOMPI news—Mary Hart, president, reports 

the cross-stitch quilt which the entire 

club has been making in weekly sewing bees 

will be raffled off at the international convention 

in New Orleans September 15-17. 

Shirle> Gordon, secretary to Carroll Ogburn. 

Warner Bros, branch manager, left 

on a spring vacation to south Florida, with 

plans to fly over to Jamaica for a few days. 

Art Castner, manager of the Edgewood 

Theatre, now playing "The Sound of Music" 

in its fourth month, announced he soon 

would open the first north Florida run of 

"A Man for All Seasons." 

Howard Palmer, manager of Kent Theatres' 

Plaza, sneaked "Barefoot in the 

Park," a Paramount release, and the showing 

resulted in some high praise from Bob 

Pate, Jacksonville Journal film reviewer. 

Opening first run here were "A Countess 

From Hong Kong" at FST's downtown Center, 

"Penelope" at Kent's suburban Plaza, 

"The Cool Ones" at Meiselman's Fox and 

Midway drive-ins and the first downtown 

run of "Georgy Girl" at the Florida. 

AlLAHl 

k 

(Continued from preceding page) 

projectionist and member of lATSE Local 

225, is recuperating from major surgery. 

WOMPI president Louise Bramblett also 

has made reservations for the convention. 

Christopher Manos, general manager of 

the Municipal Theatre, which annually presents 

six musical comedies in the Chastain 

Memorial Park Amphitheatre, plans to depart 

from bringing in a resident director for 

all the shows and engage six different ones 

this season. Eric Mattson, who created the 

role of Mr. Snow in the Broadway production 

of "Carrousel" and who has several 

film credits, will continue as producer. 

"Hombre" (20th-Fox) was the only new 

picture opening here. It bowed Friday (14) 

at Wilby-Kincey's 4,000-seat Fox, succeeding 

Warner Bros.' "Hotel." The Festival 

Cinema is bringing back "To Die in Ma- 




'break-a-way' Hanger Arm (easily replaced in field) minimizes damage to Speaker 






(Speokers — Junction Heads — Ports) 

Rt 1, Box 561—Golden, Colo. 

drid," the documentary study of the Spanish 

Civil War, as part of its spring film series. : 

Bert Parks was here to take part in the 

centennial celebration of the Temple, climaxed 

with a program "The Joy of Sharing," 

followed by a reception. A special 

"Moods in Jewish Music" program was presented. 

Allen's Meadway Co. 

To Make 'Cromwell' 


HOLLYWOOD — Irving Allen has acquired 

John Buchan's biographical "Cromwell" 

and a completed script by Jack Briley 

marking the initial projected film on the life 

of the great figure in British history. 

Simultaneously, Allen, whose independ 

ent Meadway Films headquartered at Columbia 

Studios where he is producing th^ 

Dean Martin starrer "The Ambushers," announced 

far-reaching plans to utilize the. 

noted Royal Shakespeare Co. of England i 

the production. 

Allen's negotiations with the Royal 

Shakespeare Co. involves Peter Hall to di 

rect the film, and either Richard Burton or 

Albert Finney to play the title role. Paul 

Scofield would essay the role of Charles I, 

with various other actor-members of the 

English theatre organization to take on all 

the major and featured roles. 

Allen is planning on distributing "Cromwell" 

through Columbia Pictures, continuing 

an association with the company he 

started in 1951. 

"Cromwell" will start later this year, following 

completion of "The Ambushers," the 

third in the "Matt Helm" films Allen has 

made for Columbia. 

Motion Picture Pensions 

Now Provide for Spouse 


HOLLYWOOD—In one of the most significant 

developments in the 15-year existence 

of the Motion Picture Industry Pension 

Plan, the directors announced an amendment 

to the plan to provide that the spouse 

or minor children of a qualified participant 

shall receive payment of $100 a month up 

to ten years in the event participant dies 

before retirement. 

In the amendment, a qualified active participant 

is defined as one who worked in the 

industry at least 20 years and at least 20,000 

hours after Jan. 1, 1937, has not been terminated 

from the plan for failure to work 

200 hours in each of two consecutive years, 

has not withdrawn his individual contributions, 

has not previously retired under any 

provision of the plan, including disability 

and one dies after June 30, 1966. 

Undergoing Remodeling 

VERSAILLES, KY. — Read Miller of! 

Versailles and Dan Kreuger of Danville 

have leased the old Bacon Theatre and will 

operate it under the Versailles Cinema Corp. 

The house is being completely remodeled, 

with the reopening expected around May 

15. 

! 

SE-6 


1

I BOXOFFICE, 

] 

' 

First New Hampshire 

Shop Center Twin 


BEDFORD, N.H. — The Twin Cinema 

Theatre, with 11,000 square feet of area and 

ample parking faciUties, will be included in 

another multimillion-dollar development 

that will make the Jordan Marsh-Sheraton- 

Wayfarer complex here the largest shopping 

center in New Hampshire, if not the largest 

in New England. 

Plans for the huge project have been announced 

by the Dunfey family, which operates 

hotels and other business enterprises in 

northern New England. 

John P. Dunfey, spokesman for the family, 

said it would be a twofold $3,000,000 

development on a tract of some 30 acres of 

land, with an L-shaped Bedford Plaza, east 

of Route 3 and Bedford Mall on the west 

end of Meetinghouse Road. 

The Twin Cinema of Interstate Theatres 

will be located in the mall and will be the 

first indoor twins in New Hampshire. 

The new development, scheduled to be 

completed within a year to a year and a 

half, is expected to increase the value of 

Ihe complex to more than $11,000,000. 

The developer of the plaza and mall will 

be Leatherbee & Co. of Brookline, Mass. 

Jerry Gershwin and Elliott Kastner are 

producing "The Chill" for Warner Bros. 

MIAMI 

Qeorge Bourke, Miami Herald columnist, 

wrote that novels apparently are the 

preferred source of filmmakers. He said 12 

of the pictures nominated for Academy A- 

wards this time were based on books and 1 3 

feature films playing in Miami originated 

from novels. Walt Disney Productions has 

long believed that presold books make the 

best films, he added. 

"Tony Rome," starring Frank Sinatra 

and Jill St. John, began production last 

week. The 20th-Fox release is set for a 48- 

day shooting schedule here at 65 locations. 

Aaron Rosenberg is the producer and Gordon 

Douglas the director. 

"Ulysses," which did so well last month 

in a three-day run, has reopened at the 

Roosevelt on Miami Beach at the same high 

admission price of $5 . . . "Casino Royale." 

the new James Bonder from Columbia Pictures, 

is scheduled to open Wednesday (26) 

at ten theatres and drive-ins in greater Miami. 

The Miami Variety Club, according to 

Miami Herald columnist Jack Bell, is leading 

in the Sir Billy Butlin incentive drive, 

with the first prize $50,000. The campaign 

closed Saturday (1) and Tent 33 was "tops" 

followed by Baltimore and San Francisco 

(tied for second) and Philadelphia, wrote 

Bell, a former Tent 33 chief barker. Last 

year, the Buffalo and Los Angeles tents 

shared first prize. This year's winner will be 

announced at Variety Clubs international 

convention May 14-19 in Mexico City. 

"The Dirty Dozen," an MGM release, has 

been set for an exclusive showing at Wometco's 

Miracle and I63rd Street theatres June 

30, according to a newspaper announcement. 

Jimmie Brown, the former Cleveland 

Browns football great, teams with lee Marvin 

and Charles Bronson in the picture, 

scheduled for a five-week run by Wometco. 

Jacliie Cleason, it was reported, will speed 

up his participation in his next season's television 

show so he will be free by December 

30 for filmmaking. He is expected to make 

several movies in the Miami area. 

College Film Series 


NEW BRITAIN — Central 

Connecticut 

State College is running a series of film classics. 

Lee A RTOE CARBONS N 

Translation for Paleface: 

"Don't waste time with old-fashioned 

way sending message. BEST way to 

SELL used equipment, find HELP, SELL 

or BUY theatres, is with 

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Enclosed is check or money order for $ (BImd adt 12< extra) 

jOXOFFICE :: April 17, 1967 SE-7

1965 by The New York Times Co. Reprinted by pormlBslon, 

^^mm^ 

It takes a good education, to get a good job today 

As a businessman, you know what it takes to get ahead 

in today's industry. But most young people don't. 

Of all those who will enter the labor force by 

1970, 7.5 million will not have completed high 

school. It's a big problem for our country. A 

real problem for our economy . . . and for 

industry, too. 

What can you do about it? 

Plenty ! In your own community, make it your 

business to show how important a good education 

is in business today. Talk about it. 

Write about it. Urge your business and civic 

organizations to cooperate. 

Convincing young people of the value of get- 

ting all the education and training they can is 

not only good for your community, it's good 

for your business, too. After all, the quality of 

your future employees depends a lot on their 

education. Even your present employees can 

benefit greatly by up-grading their skills 

through on-the-job training or night school. 

For more information on how you can help 

solve the continuing education problem in 

your community, write : The Advertising 

Council, 25 West 45th Street, New York, New 

York 10036. 

s 

Î^* 

g 

%QiEja^ 

Published as a public service 

in cooperation with The Advertising Council 

it 

SE-8 

BOXOFFICE :: April 17, 196' .1

I 

^ 

heatre, 

. . Jim 

New Texas Bill Would Place Films 

Under Obscenity Code Regulation 

"CHIEF" CORWIN—During the 

recent convention of the United Theatre 

Owners of Oklahoma and the Panhandle 

of Texas at the Sheraton Hotel 

in Oklahoma City, an Indian headdress 

was presented to Sherrill 

C. Corwin, 

president of the National Ass'n of 

Theatre Owners, making him an honorary 

chief of the Kiowa tribe. Shown 

left, making the presentation to Corwin, 

is Blue Hale, a Kiowa whose English 

name is Dixie Palmer. The photo was 

taken by J. Eldon Peek, Oklahoma Theatre 

Supply, Oklahoma City. 

HOUSTON 

îlliam Friedkin, director of "Good 

. . Sonny 

Times," said his next movie with Sonny 

ind Cher will be called "Ignatz" . 

ind Cher arrived at the International Airsort 

on Sunday (9) at 6:45 p.m. on a statevide 

promotional visit in behalf of their 

.'irst film. "Good Times." 

A 1967 Mustang convertible is the prize 

n the Sonny and Cher "Good Times" Fam- 

)us Movie Teams Identification Contest 

leing conducted by the Houston Chronicle. 

Contestants must correctly identify eight 

'amous movie teams whose picture will 

ap- 

Jear in the Chronicle during eight 

lays and write an appropriate fifth line for 

:ach stanza of a jingle printed each day. 

;rhe contest is open to all Texas residents. 

[Vo alternate prize is being offered. In case 

;)f ties, a suitable identical tie-breaker 

vill be mailed to each tying contestant for 

completion. The contest will close May 15. 

The Houston Post also conducted a con- 

|est in conjunction with the presentation at 

1 local theatres of "Good Times." Contest- 

." 

. . The winner had lunch 

ints were asked to write in 25 words or less 

'I'd like to have lunch with Sonny and 

Cher because 

vith the folk singers at Brennan's during 

iheir stop here. 

I Actress Barbara Rush flew in Tuesday 

11) to plug her movie, "Hombre," which 

I'pened at the Cinema I and II April 13 . . . 

play Fluker screened "Blow-Up" Wednes- 

;lay at the Delman. It is next on the agenda 

[here—but "Georgy Girl" is still big at the 

lioxoffice ... Pat Boone slipped through the 

jity of Houston quietly. He spent the day at 

Austin, assistant 

ihe Warwick Hotel . 

eneral manager of the Houston Music 

spends his weekends working in 

j^huck Connor's movie, "Something Worth 

jlemembering." 

AUSTIN, TEX.—Testimony was heard 

by the Texas House of Representatives 

criminal jurisprudence committee on four 

bills aimed at tightening obscenity laws by 

increasing fines for sale and distribution. 

One of the main bills (HB 1140), by San 

Antonio Rep. Lamoine Holland, proposes to 

increase maximum fine from $1,000 to 

$2,000 and increase the penalty for sale of 

obscene material to a minor from $2,500 

to $4,500. 

Motion picture theatres and newspapers, 

which are presently exempt from Texas 

obscenity laws, would be brought by Holland's 

bill under the Texas statutes pertaining 

to obscene literature. 

Criticism of Holland's bill came from 

Texas theatre groups, including Texas 

COMPO and the Texas Drive-In Theatre 

Owners Ass'n, who objected to having 

movies included under obscenity laws. 

Edwin Tobolowsky of Dallas, counsel for 

the TDITOA, argued that present laws 

regulating interstate travel of obscene matter 

and the National Council of Motion Picture's 

"seal of approval" practice is "ample 

regulation to keep obscene movies out of 

Texas." 

Tobolowsky argued: "Who's going to 

judge what is obscene? Gentlemen, censorship 

of the kind advocated here reflects a 

society's lack of confidence in itself." 

He said that "present law allows the motion 

picture industry to operate out from 

under the unobtrusive thumb of police officers." 

Tobolowsky stated that the present 

obscenity law "already gives the right to 

prosecute in obscenity cases. I believe we 

can't substitute legislation for parental control 

and religious guidance." 

Jack Staeey, assistant city attorney of 

Dallas, said he was not opposing control of 

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obscenity but that the bills would destroy a 

Dallas city ordinance which is effectively 

controlling standards for movies shown to 

children. 

The four bills were referred to a subcommittee 

for further study. 

Cleary, Sperdakos Named 

From Canadian Edition 

MONTREAL— United 

Amusement-Consolidated 

Theatres have named Tom Cleary 

general manager of the central district and 

John C. Sperdakos advertising and publicity 

director of Montreal and district. 

The New 1967 REED 

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Windows on to solid concrete 100 or 

more times without causing Cone/ 

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damage to Speaker Case when run over. 

Also repair parts for other makes, cords, 

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New Cone / Mechanisms, etc., etc. Factory 

re-manufacturing of your old 

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;JOXOFFICE :: April 17, 1967 SW-1

1 

Dallas Filmrow Fish Fry-1945 

Last week «e prinled this photo of the Dallas Filmrow gang enjoying a fish 

fry on the night of Jan. 22, 1945, and asked how many of the 13 men seated at the 

table >ou could identif). Here's the promised reprint of the picture—this time 

with the identifications. Starting at the left: Duke Clark; Truman Hendrix; Ben 

Ferguson; Frank Rule, with United Artists in Oklahoma City; Bob Davis, owner, 

Perrin Drive-In, Sherman; Sebc Miller, sales manager, Buena Vista; Walter Weins; 

Fred Lamed; Jack Cole, Cole Theatres, Rosenburg; Brandon Doak, buyer and 

booker for Stanley Warner; Elmer Lindsay; John Daumeyer, now in Cincinnati; 

Heywood Simmons, Heywood Simmons Booking Agency. Standing is the owner 

of the cafe. 

DALLAS 

Heme Pictures is now a corporation and 

the name has been changed to Acme 

Film Distributors. The company has been 

enjoying outstanding 

success with "The 

Endless Summer" in 

this trade territory and 

more good business is 

expected from "Acci- 

^ dent," which will be 

^'^^^^ Acme's midsummer 

Tj^^^^B release. James T. Gal- 

^'^^^^^ higher jr.. who has 

B^^^^l 

J. T. Gallagher jr. 

joined Acme vicepresident 

and general 

manager, is a native 

of Dallas. He attended North Texas State 

University in Denton and Southern Methodist 

University in Dallas, then served as 

Projection Equipment Repaired 

Expert Mechanics—Work Guoranteed 

Replacement Parts For—BRENKERT- 

SIMPLEX-CENTURY & 

MOTIOGRAPH 

We buy, sell, trade, repair all makes 

LOU WALTERS Sales & Service Co. 

4207 Lawnview Ave., Dollas 27, Texas 

credit manager for the Fed-Mart Corp. and 

also had three years in public relations work 

for the Firestone Tire & Rubber Co. here. 

Gallagher also has had experience in theatre 

management. 

Jimmy Skinner of Modern Sales & Service 

attended the world premiere of Sonny 

and Cher's "Good Times" in Austin . . . 

Terry Gray and W. D. McCary of San 

Antonio were in San Marcos to install completely 

new 35mm projection equipment, 

replacing the 16mm projectors used by the 

Job Corps in San Marcos. 

It was old home week in Dallas when Bob 

Mann came back. Now with General Cinema 

as manager of the Park Plaza in Arlington, 

he was formerly with 20th Century-Fox 

and Columbia here. Then he joined Statewide 

Drive-In Theatres in San Antonio. We 

welcome Bob back to this area and wish him 

well. 

Lou Walters of Lou Walters Sales & Service 

returned to Dallas briefly after a buying 

trip to Oklahoma, then planned to be off 

for Indianapolis and Cincinnati. It keeps 

Lou on the hop buying sufficient equipment 

to complete the many orders he receives 

not only from Texas exhibitors but 

from foreign areas, too. He now has orders 

for rebuilt and refurbished equipment from 

San Antonio to Mexico and even from Thai- 

land. Lou recently installed an infra-red 

oven which pLits a new wrinkle finish to 

equipment, making it look like new. To Lou, 

the oddest thing is the fact that he's still 

grinding sprockets. He shudders to think 

how many he has ground, as he says he 

quit counting when he reached 50,000. Lou 

will celebrate his 68th birthday May 8 and 

he's still going strong. In November he will 

have been in this business 56 years— quite 

a record, we'd say. 

SAN ANTONIO 

fjollywood screen star Barbara Rush received 

the Chamber of Commerce red 

carpet treatment on her arrival at the international 

airport at 9:27 p.m. Thursday (13). 

Miss Rush spent Friday in press, radio and 

TV interviews relating to "Hombre," the 

movie in which she co-stars with Paul Newman. 

Frederic March, Richard Boone, 

Diane Cilento, Cameron Mitchell and Martin 

Balsam. The picture opens at Cinema I 

in North Star Mall, managed by Ted Waggoner 

for General Cinema Corp., May 19. 

KONO-Radio presented the South Texas 

premiere showing of "Good Times" with 

Sonny and Cher Thursday (13) at the Texas 

Theatre. All of the KONO disc jockeys were 

on hand to meet their fans. Tickets were 

sold for $1.50 each for all seats, only the 

capacity of the theatre being sold. 

Janis Paige, Hollywood screen star, was 

due in yesterday (16) at 3:30 p.m. to remain 

through Monday for a publicity tour for 

"Welcome to Hard Times," a western 

comedy. Miss Paige will ride a float in the 

River Parade Monday night, which heralds 

the opening of the week long Fiesta celebration. 

James Williams has been named assistant 

manager of the Aztec. He began his show 

the Woodlawn Theatre in 

business career at 

March 1968 and worked there until June 

1962. Williams attended San Antonio College 

from 1962 until 1963 and then enlisted 

in the Marine Corps Reserve Training program 

for six months of active duty. He 

recently returned to show business by helping 

out Herman Sollock, then manager of 

the Woodlawn Theatre, during the roadshow 

engagement of "Doctor Zhivago." 

David O. Stoffle, manager of the suburban 

Josephine, has announced that major 

improvements have been completed at the 

Josephine with the installation of a new 

widescreen, new carpeting and repainting of 

the interior of the auditorium. A major 

portion of the auditorium seats have been 

re-covered. 

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SW.2 BOXOFFICE :: April 17, 19671

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^ Free Color TV Spots and Hard Sell Radio Promo Discs 

^ Free Round Trip Vacations to the Grand Canyon 

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^ Live Appearances of Burro Used in Film at Your 

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^ Merchandising of "Brighty" Toys, Games, etc. 

JlOXOFFICE ;: April 17, 1967 SW-3

OKLAHOMA CITY 

Your correspondent had a 

couple of upper 

jaw teeth yanked out Friday (7) and, 

if this column isn't up to par this vveeiv, you 

can hlame our dentist. 

Ralph Bellamy of movie and TV acting 

fame is sclieduled to appear here Saturday 

(22) at an appreciation dinner for Stanley 

C. Draper, who is known as "Mr. Oklahoma 

City Chamber of Commerce." in the Persian 

Room at the Skirvin Tower Hotel. The 

dinner will feature a dramatic presentation 

of Drapers philosophy, dreams, goals and 

accomplishments and Bellamy will be the 

narrator. 

A recent issue of The Oklahoma Courier. 

a Roman Catholic publication, carried 

movie ratings by the National Catholic Office 

for Motion Pictures. Here are some of 

the ratings on pictures currently showing or 

recently on screens in Tulsa and Oklahoma 

City: A-II (Morally unobjectionable for 

your complete 

equipment house 

4- CALL US DAY OR NIGHT 

for SUPPLIES 

EQUIPMENT 

CONCESSION SUPPLIES 

2^ FULLY EQUIPPED REPAIR 

DEPARTMENT TO SERVE YOU 

OKLAHOMA 

THEATRE SUPPLY CO. 

628 W. Grand Oklahoma City 

SW-4. 

Phone: CE 6-8691 

Standord 

Medal 

adults and adolescents) — "In Like Flint," 

"How to Succeed in Business Without 

Really Trying" and "The Wrong Box." A-I 

(morally unobjectionable for general patronage 

— "Bullwhip Griffin" and "Gambit." 

"The Pawnbroker," a Landau film distributed 

in Oklahoma by Screen Guild Productions, 

was classified A-IIl (morally unobjectionable 

for adults). Watch this column 

for future NCO ratings. 

In making a sales trip to southeastern 

Oklahoma recently, we heard a variety of 

opinions and discussions as to the effect 

daylight saving time will have on drive-in 

theatres, which we presume will be far more 

affected by fast time than indoor theatres. 

John Thompson, who operates the Thompson 

Theatre in Atoka and who also has the 

Choctaw Drive-ln, has decided against 

opening the airer this season. He says that 

what he could lose at the drive-in under fast 

time would just about wipe out the profits 

he expects to make on the hardtop operation. 

Others are watching and waiting. Some 

who have been running fulltime may cut to 

weekend playing times. Others plan to 

schedule full-time weeks to start but may 

have to cut back. Some exhibitors who have 

been playing three features on Saturday 

definitely will cut to two films; some accustomed 

to showing double features may 

have to cut to a single picture. We'll also 

wait and see what happens—and won't 

have to wait long as the time for moving 

the clock is fast approaching. 

In Antlers, Mr. and Mrs. W. A. Jobe 

MONTAY 

DRIVE IN THEATRE IN-CAR SPEAKERS 

continue to operate the Kay, formerly the 

Cooper. They plan, if business will justify it, 

to add one more show each Tuesday night 

after school is out for the summer. At present 

the Cooper is open only on a Sunday- 

Monday, Thursday-Friday-Saturday basis. 

For each Cooper show, its monthly calendar 

bears the name of someone in the community 

who receives a pass for that night. 

The promotion has helped a lot in interesting 

people who probably would not otherwise 

have attended the theatre. Back in January, 

the Jobes rented the Cooper for four 

The Montay Standard Speaker has earned its 

reputation for quality by providing many years 

of dependable service. 

The Montay Re-Entry Speaker gives unrivaled 

protection from damage by vandalism and 

weather w/hile delivering new and surprisingly 

clear 

sound Qualities. 

Rugged Die Cast Aluminum—Exceptionally Low In 

Price 

MONTAY CO.-PO box 21-Cuthbert, Ga.-Tel. 732-2501 Area Code 912 

days (Monday-Thursday) to parties who ran 

the Billy Graham film, "The Restless 

Years." The sponsors sold 1,039 tickets in 

those four days and, of course, the concessions 

stand did excellent business. 

Leon Kidwell, who operates theatres in 

Allen. Stonewall and Konawa, recently remodeled 

his Allen Majestic. He revamped 

the lobby, closing it from the street and 

moved his boxoffice back out front, after 

it had been located for a while at the rear 

of the lobby. Leon and his wife Lillian had 

to take back their cafe, which they thought 

had been sold once and for all, but the new 

owner failed to make a go of it. Operating 

theatres in the three towns and with the 

cafe and a variety store in Allen, they are 

quite busy but they manage to come to 

Oklahoma City often to see their daughter 

and granddaughter—we really think it's the 

granddaughter who draws them to Oklahoma 

City so often. 

| 

find John Thompson at the Thompson The- 

When we arrived in Atoka, we couldn't 

atre. As it was near noon, we decided to 

go out to a pleasant hilltop north of town 

and eat lunch and there, ahead of us having 

lunch, were John and his wife and 

John's parents Mr. and Mrs. Glen D. 

Thompson, who reside here in Oklahoma 

City. We had not seen the elder Thompsons 

for a long time and it was a great pleasure 

to visit with them. 

The Thompson circuit, of which Glen 

was general manager, consisted of theatres 

in Healdton, Wilson, Walters, Atoka, Tonkawa, 

Britton, Lindsay, Tishomingo and 

Wagoner. Glen has been retired several 

years but in all he put in around 50 years 

in exhibition, starting in Healdton about 

1911. The theatres and drive-ins in Healdton, 

Lindsay, Wilson and Walters were 

turned over to son R. O. "Dick" Thompson, 

who since has closed the theatre in Wilson. 

The Atoka, Tishomingo and Tonkawa situations 

were turned over to son John. The 

Tonkawa Theatre has been sold; the Tishomingo 

house is closed and for sale. Britton 

and Wagoner operations were turned over 

to Glen Thompson jr., who evidently did 

not like show business, as both the Wagoner 

and Britton theatres have been dismantled. 

We are happy to report that Nina Milner. 

Screen Guild Productions cashier, has 

returned home after four weeks in an Oklahoma 

City hospital. She's well on her way 

to recovery and should be back at her desk 

very soon. 

Exhibitors on Filmrow recently: Woodie 

Sylvester, Tech and 40 West Drive-In, 

Weatherford; G. N. Funk, American, Guymon, 

on one of his infrequent trips to Oklahoma 

City; O. K. Kemp and son Jerry, Victory, 

Poteau; Jimmy Leonard, H&S, Chandler; 

V. E. Hamm, Mount Scott and Han- 

Lawton; G. E. Ortman, Ortman, Hen- 

kins, 

nessey. Al Wolf, Acme Pictures, Dallas, also 

was a Filmrow visitor. 

Janice Rule will play a shapely secret 

agent in Columbia's "The Ambushers." 

BOXOFFICE :: April 17, 1967

1 Cooper 

! 

Gopher— 

I 

Lyric— 

I 

i 

; 

(MGM), 

i 

World—How 

(Zenith) 

— 

— 

— 

— 

— 

'Music' Rounds Out 

2nd Year in Omaha 

OMAHA — Grosses continued to hold 

strong at the Dundee Theatre where "The 

Sound of Music" wound up its second year 

and marked up its 1,172nd performance. 

City manager Jack Klingel of the Cooper 

Foundation Theatres said that receipts are 

holding up so well that it's difficult to guess 

just how much longer the big musical will 

continue on the Dundee screen. Also still 

going strong was "Doctor Zhivago," which 

finished its 52nd week at the Cooper Theatre. 

All grosses were average or better and 

"In Like Flint" looked good in its second 

week at the Omaha. 


Admiral Oh Dad, Poor Dad (Poro) 100 

Cooper Doctor Zhivogo (MGM), 52nd wk 160 

Dundee Tlie Sound of Music 

(20th-Fox), 1 04th wk 1 50 

Indian Hills The Bible (20th-Fox), 15th wk 190 

Omaha In Like Flint (20th-Fox), 2nd wk 155 

Orpheum The 2Sth Hour (MGM) 95 

State— Bullwhip GriHin (BV), 3rd wk 100 

"Grand Prix' 300 "Hawaii' 

200 in Minneapolis Slowdown 

MINNEAPOLIS — Spring fever hit the 

boxoffice as the first real break weatherwise 

after an extended winter sent hordes in pursuit 

of outdoor activities. Grosses melted 

along with the final vestiges of blizzardy 

days; though recent barometer reports have 

been dominated by readings in the 200 and 

300 brackets, there were only one of each 

this time around. "Grand Prix" continued 

to sizzle at the Cooper Cinerama and 

"Hawaii" was pulling 'em in at the Academy. 

"Hurry Sundown" continued robust 

and earned a further extension of its holdover 

run. But generally, somewhat of a 

"lull" or "pause" was reported after a brisk 

winter season. 

Academy Hawoii (UA), 8th wk 200 

\ 

Cinema II, Uptown A Man and a Woman (AA), 

6th wk 160 

Cinerama Grand Prix (MGM), 9th wk 300 

In Like Flint (20th-Fox), 3rd wk 125 

Hotel (WB), 2nd wk 100 

Mann—The Sand Pebbles (20th-Fox), 6th wk 175 

Orpheum Hurry Sundown (Para), 4th wk 130 

Pork Cinerama The Bible (20th-Fox), 24th wk. ... 1 85 

State Doctor, You've Got to Be Kidding! 

2nd wk 125 

• 

Suburban World Galia 110 

to Succeed (UA), 3rd wk 120 

Jacksonville Women's Club 

Seeking Opinions on Films 

From Southeast Edition 

JACKSONVILLE — Mrs. 

William Jenkins, 

president of the Gateway Woman's 

Club, has taken an active lead in the "Movies 

and You" project of the Motion Picture 

Ass'n of America. She and fellow clubwomen 

are going to high schools to find out 

what pupils seek in motion picture entertainment. 

A questionnaire developed by the clubwomen 

has received school board approval 

and is being distributed to pupils for appraisal. 

"We hope to effect guideship by parents, 

pupils and theatre owners, not government 

censorship," said a spokesman for the woman's 

group. The information will be compiled 

here and results sent to the Motion 

Picture Ass'n. 

MILWAUKEE 

gomeone once said, "All work and no play, 

won't help you keep the doctor away," 

and Johnny Roche, manager of Prudential's 

Southgate Theatre, found that out the hard 

way. Like scores of aggressive showmen, 

who found out too late, the idea is to know 

when to let up on the fast pace. Roche will 

have plenty of time now to think it over, 

since he's at Nicolet Hospital, suffering a 

mild heart attack. He said: "They're going 

to keep me out of circulation for a few 

weeks, but the funny part of it is that 1 feel 

fine." He had just completed a follow-up 

promotion on "Grand Prix," and was in the 

midst of further exploitation when stricken. 

Lee Rothman, Variety Club chief barker 

and assistant general manager of radio station 

WRIT, "sounds off" in a new-approach 

newsletter to bring members up to date on 

Items may be sent to Ed Dittlof at 

activities. 

462-6666 or Jerry Levy at 543-1116. Current 

projects under discussion are: A telethon, 

an epi-hab (workshop), annual awards 

for theatre groups, Vince Lombardi (Green 

Bay Packers coach) king-for-a-day luncheon 

and the premiere of "Thoroughly Modern 

Millie." 

New Variety Club members are Russell 

Zehetner of Milwaukee Sound Service; 

Edward Stroller, United Artists branch manager; 

C. David Cline, Capitol Records; Jack 

Eckhardt, 20th Century-Fox, and Clifford 

Burmek, booking agent. 

Members of the Better Films Council 

Nebraska Bill Would 

Tax All Admissions 

LINCOLN — Nebraska's first sales-income 

tax bill includes a IVi per cent tax on 

all admission tickets. The measure was 

scheduled for final vote Friday (14), in time, 

says Gov. Norbert Tiemann, to go into 

effect May 1. 

The bill did not include an admission tax 

until Friday (7), when this, along with a $6 

to $7 food sales tax credit per person, was 

passed. In the same amendment action, the 

earlier film rental tax to exhibitors was 

lifted. 

Irwin 

Dubinsky, Nebraska Theatre Owners 

Ass'n president, said the admission tax 

is preferable to the industry since it can 

be passed on to the consumer of entertainment 

services. He doesn't anticipate much 

public resistance to the levy, since "there 

are few states today without a sales tax." 

Another bill, proposing a new state 

obscenity law, is being held up until it can 

be studied by the Nebraska Bar Ass'n. The 

bill, to replace the 1965 youth obscenity 

law. would present real problems for theatres 

in that it asks the separation of pictures 

not suitable for audience of up to hSyear-olds, 

said Dubinsky. 

Charles Thone, Nebraska NATO attorney, 

were guests ol Harold Janccky, general 

manager of Kohlberg Theatres, and "Bob" 

Brill, manager of the Point Theatre, Monday 

(3). where the group met for its monthly 

meeting. A screening of "Barefoot in the 

Park, " followed the business meeting. Next 

on the agenda is a champagne breakfast 

sponsored by Catherine Clark, president of 

Brownbcrry Ovens Bakery, at the Bar 

Ass'n's headquarters, followed by a screening 

of "Doctor, You've Got to Be Kidding!" 

with Joe Reynolds as host at the Towne 

Theatre. 

Stars in our midst: Red Buttons and 

conductor-composer Stan Kenton, entertained 

at a benefit dinner-dance in the Wisconsin 

Club for the benefit of the City of Hope. 

It was planned by the Milwaukee Executives 

Council. The fee: $100 a couple. "Andy" 

Spheeris, president of the Towne Theatre 

Corp, and radio station WEMP, heads the 

council. 

Also visiting Milwaukee was Rosemary 

De Camp. In the days of radio, she spent 17 

years with the "Dr. Christian" series, and 

has made about 50 movies. Gene Sheldon 

was the headline attraction at the annual 

Home Show. The baggy-pants banjo artist 

has been in show business for more than 40 

years. In his comments during an interview, 

Sheldon intimated that it is tougher to get 

into show business because of the lack of 

amateur programs. "Nowadays, it's the 

small nightclubs. They don't pay much, but 

many a star has broken in that way." 

asked the section dealing with motion pictures 

be cut. He pointed out "THE BIBLE 

... In the Beginning" contains scenes which 

violate what the bill prescribes as acceptable 

picture for young people. 

OMAHA 

Joe Jacobs, who retired seven months ago 

as branch manager after more than 30 

years with Columbia Pictures, and Sol Francis, 

who has been the Allied Artists representative 

here for years, have become associated. 

Their quarters are at 1524 Davenport. 

Jacobs said "A Man and a Woman" 

broke a 16-year house record at the Center 

Theatre for a five-week period, and the Saturday 

(I) attendance was the biggest in the 

history of the house. 

Spring spruce-up is taking place at two 

downtown theatres. The State has been repainted 

and a large sign is being updated. 

The Cooper Theatre is being repainted in 

the front. 

Art Sundc, Papillion exhibitor, has purchased 

a power boat and is hauling it down 

to his Arkansas farm . . . Walt Austin, 

Plainview exhibitor, has started his weekly 

Wednesday and Thursday fishing trips to 

Gavins Point Dam at Lewis and Clark 

Lake. 

(Continued on next page) 

|BOXOFFICE :: April 17, 1967 NC-1

. . . John 

; 

MINNEAPOLIS 

The trucking strike was being felt along 

Filmrow, with some exchanges reporting 

only "inconvenience" as the lockout got 

under way and others saying it already had 

created "serious headaches." Most companies 

were turning to buses to transport 

film and some employed rail services. Biggest 

problem: Films left on trucks as service 

was suspended. .Another woe was the growing 

number of films not picked up. 

Forrest Myers, Paramount exchange 

chief, pointed to "the great change that's 

taken place in our business—locally and 

nationally—during the past year." He referred 

to the fact that "Hurry Sundown" has 

run four weeks in both the Minneapolis and 

St. Paul Orpheum (both Mann houses) and 

still is robust. The Orpheums must move 

"Sundown" out because of an "Hombre" 

commitment, but the circuit is shifting the 

Otto Preminger picture to its World in 

Minneapolis and the Lyceum in St. Paul. 

Myers observed: "And "Hurry Sundown" is 

a 'C film. We haven't had a single complaint. 

A year ago this would have been 

unheard of." 

A footnote to the above item: For more 

than a month, the Norstar Theatre in heavily 

Catholic St. Paul, played the "C" rated 

"Blow-Up." In bygone years, any theatre 

playing a "C" film was itself placed on a 

forbidden or off-limits-to-Catholics list. But 

just a couple of weeks ago, an advance 

screening of "A Man for All Seasons" was 

held at the Norstar for local Roman Catholic 

nuns—and the theatre was packed. 

Leo Ross, veteran exhibitor and operator 

pod'ner, of upcoming westerns from their 

respective studios. Dean Lutz, 20th Century- 

WRITE- 

The Exhibitor Has His Say 

TO: 

BOXOFFICE. 825 Van Brunt Blvd., 

TiUe 

Comment 

Days of Week Played 

Exhibitor 

NC-2 

Kansas City, Mo. 64124 

— 

of Ross Theatres, is dead. He started his 

career in Sauk Rapids, Minn., and in recent 

\ears made his home and his offices in St. 

Cloud. His circuit consists of 12 theatres 

three in St. Cloud (including the Cinema 

70): two in Austin, Minn.; three in Faribault: 

two in Wahpeton, N.D., and one each 

in Breckenridge and Hibbing, Minn. 

Ev Seibel, director of publicity for Minnesota 

Amusement Co., is vacationing in 

Hollywood— Hollywood, Fla., that is. He 

often has mentioned a yearning to travel to 

Europe. A MACOite, reporting around the 

office he had been in contact with Seibel, 

added: "They said the last they saw of him, 

he was out swimming in the Atlantic." "Migosh!" 

exclaimed the other, one of those to 

whom Seibel had talked about Europe. 

"Which way was he headed?" 

Ella Manley, executive secretary of the 

North Central Ass'n of Theatre Owners, 

caught her breath after the hubbub of the 

recent convention and reported happily that 

"everybody seemed to be pleased." It was 

an understatement. Exhibitors and others 

felt it was an excellent convention, several 

using the adjective "impressive." It was the 

best-attended such conclave in 

recent years. 

Al Calder, Columbia tub-thumper, is 

shifting from his "A Man for All Seasons" 

. . . 

campaign to a push for "Casino Royale" 

Helen Feigel, United Artists biller, is on 

a Los Angeles vacation. 

YOUR REPORT OF THE PICTURE YOU 

HAVE JUST PLAYED FOR THE 

GUIDANCE OF FELLOW EXHIBITORS. 

Two (b) ranch bosses are mighty proud, 

Fox, is tall in his saddle after rave reaction 

to "Hombre" in its early dates hereabouts. 

And Bob Malone, United Artists, let loose 

a "yippee" after eyeing "The Way West." 

Mrs. DeVore Gustafson of the Cokato 

Theatre in Cokato, Minn., is recuperating 

from an illness in Mt. Sinai hospital here . . . 

Milt Feinberg, National Screen Service 

general manager and vice-president, was a 

Company.. 

Theatre 

Weather.. 

— Right Now 

visitor here for the concluding sessions of i 

the NCATO convention. 

Paul Perrizo, exhibitor from southern 

Minnesota (the Strand Theatre in Blue 

Earth, Roxy in Winnebago), drew admiring 

and envious glances as he visited the Warners 

exchange offices direct from a sevenweek 

Arizona vacation. 

OMAHA 

(Continued from preceding page) 

Mr. and Mrs. Phil March returned fromi 

a vacation at Phoenix. Now March and his 

son Jack, exhibitors in eastern Nebraska, 

have started their golf competition at Wayne 

Irwin of the Avon Theatre at Elgin 

is busy painting his home. 

Ken Scholz, manager of the State Theatre, 

which had an Academy Award candidate 

booked on awards night, was in a 

quandary. He didn't want to miss an opportunity 

to publicize, but the situation looked 

dubious because of the strike. So he posted 

this big sign on the marquee: "Academy 

Award Telecast Monday, 9 p.m., on KETV 

— Maybe." 

Visitors to Filmrow included Nebraskans 

Don Johnson, Schuyler; Mr. and Mrs. Lo-; 

ton Todd, Lexington; Art Sunde, Papillion;; 

Mr. and Mrs. Guy Griffin, Plattsmouth; 

John Casey, West Point; lowan Arnold 

Johnson, Onawa; South Dakotan Eskelj 

Lund, Viborg, and former Omahans Mr.; 

and Mrs. Herman Gould, now of Kansas} 

City. 

John B. Preston, 56, of Columbus, Neb., 

former theatreman who was general manager 

of the Loup River Public Power District 

and president-elect of the American 

Public Power Ass'n, is dead. He and a part-, 

ner had operated a theatre at Elgin, Neb.' 

Later, Preston had the Coronado Theatrej 

at Humphrey, Neb., when he became interested 

in the state's public power program.! 

He was elected a director in the Loup dis-' 

trict and later became secretary, president' 

and finally general manager. He leaves fus^ 

wife, two sons and four daughters. Services 

were held at Columbus. 

j 

Commonwealth Transfers 

Managers in Wyoming 

From Central Edition 

KANSAS CITY—Commonwealth Theatres, 

whose headquarters is in Kansas City, 

announces the following managerial changes^ 

in Wyoming: 

' 

Paul Palmer, formerly assistant manager, 

in Casper, has taken over the management 

of the Mesa Theatre in Douglas, and Rudyi 

Fisher has been appointed manager of thei 

Terrace Drive-In at Casper. The latter for-' 

merly worked for the Ross Campbell circuit 

in Wyoming. Karen Cobb, whose husband 

operates radio station KYCN in Wheatland, 

has assumed management of the theatre in 

Wheatland. Lloyd Brown, formerly manager 

of the Terrace Drive-In, Casper, has been 

transferred to Columbia, Mo,, as manager 

of the Missouri Theatre. 

BOXOFFICE :; April 17, 1967

I 

LINCOLN 

f^harles Thone, legal counsel of the Nebraska 

Ass'n of Theatre Owners, has 

been named chairman of the city's new 

commission on himian relations. 

Chuck Meisfer, manager of the West O 

Drive-ln, is overseeing preparatory work 

before the opening of the airer by the end of 

this month. The other Dubinksy drive-in 

here—the Starview—managed by Robert 

Kassebaum, already is in operation. 

Cooper Foundation Theatres is donating 

the Stuart Theatre and local projectionists 

union members, their time, for a special 

Thursday morning (20) showing of "Women 

Only," a Cancer Society film project showing 

the importance of early detection of 

cancer. 

The Nebraska Theatre followed the Academy 

Awards ceremonies by offering 

"Who's Afraid of Virginia Woolf?" which 

won five awards, including the best actress 

Oscar for Elizabeth Taylor. Sandy Dennis, 

who won best-supporting-actress honors for 

the same picture, hails from this city. The 

picture opened Wednesday (12). 

Creighton University in Omaha was the 

scene of a three-day seminar for commercial, 

non-commercial and experimental filmmakers. 

The program was sponsored by the 

school's fine arts department. 

Sammy Davis jr. has been booked for a 

one-night performance Thursday (20) in the 

Pershing Auditorium here, sponsored by the 

University of Nebraska's union special 

events committee. 

National Film Theatre Is 

In Financial Difficulty 


TORONTO—The National Film Theatre, 

which has held weekly screenings at the 

Radio City here the past few months, is in 

financial trouble. Clive Denton, the theatre's 

Toronto program director, told Arthur Zeldin 

of the Toronto Star that the NFT 

j 

has 

lost approximately $5,000 this year — the 

i 

' second season of its operation. This loss 

came as a surprise to the theatre's parent 

organization, the Canadian Film Institute 

[Ottawa, since the theatre had a very successjful 

operation here last year. 

The Canadian Film Institute, whose subisidiaries 

are the Canadian Film Archives 

(and the National Film Theatres in Ottawa 

land Toronto, is a non-profit, private organi- 

.zation dependent upon the Canada Council 

'and other cultural foundations for its supjport. 

Denton said at first the CFI attempted 

|to 

reduce the financial pressure on the NFT 

by arranging to halt its bi-weekly screenings. 

But to do this, the Radio City called for a 

new contract, with a 50 per cent increase 

in 

rental. 

As a result, the NFT instead is sponsoring 

a series of eight evenings of Canadian films 

jcompiled by Montreal's Cinematheque Cainadienne 

with a grant from the centennial 

icommission. The screenings began on Sun- 

JBOXOFFICE :: April 17, 1967 

in 

day evening (9) at the National Film Board 

Theatre. 

Denton and his associates remain optimistic 

for the future of the NFT in Toronto, 

and say both the Toronto programers and 

the CFI "are still convinced that the NFT 

must continue in Toronto." "But," he added, 

"it must start again on a better economic 

footing, which means in a noncommercial 

theatre." 

The same newspaper item points out commercial 

repertory elsewhere in Toronto is 

holding its own. Bob Huber of the Electra 

Repjitory reports that after a month-long 

break from mid-May to mid-June his house 

w.ll program a full summer season. Currently 

Huber is screening Alain Rcsnais' 

French film "Muriel," never shown here 

commercially before. 

PES MOINES 

— 

"^he Des Moines theatrcman "for all seasons" 

is Bob Fridley, who had opening 

at his Varsity Theatre here Thursday (13) 

the Academy Award-winning best picture 

"A Man for All Seasons." In any business, 

this is known as good timing. Old-timer 

Fridley is playing "The Sound of Music" 

in its third year at his other theatre here 

the Capri. In well-founded Oscar anticipation, 

the Paramount Theatre had booked in 

"Who's Afraid of Virginia Woolf?" 

Exhibitors on Filmrow included Al Gran 

of Sioux Rapids; M. L. Dickson, Mount 

Pleasant; Carl Schwanebeck, Knoxville; 

Bob Hutte, Leon; Tim Evans, Anamosa, 

and Harrison Wolcott, Eldora. 

Lloyd Hirstine announced that Highland 

Park Presbyterian Church will again hold 

summer church services at his Capitol 

Drive-In. This will be the fourth year for 

the outdoor Sunday services, after which the 

Capitol management serves donuts, coffee 

and hot chocolate. The services run from 

Memorial Day to Labor Day and notice 

of time and place of such services is posted 

in hotels and motels within a 60-mile radius. 

James Kington, former manager of the 

Fox Theatre in Springfield, Mo., has been 

named manager of the Fox Theatre at Fort 

Madison, Iowa. 

Ned Hargrove of Algona has assumed 

managerial duties at the Starlight Drive-In 

at Algona. 

The Theatre Owners of Iowa, Nebraska 

and South Dakota scheduled a meeting for 

10 a.m. Wednesday (12) in the Varsity Theatre 

here. 

NTS Moves Office 


NEW YORK—The New York branch of 

National Theatre Supply Co. moves into the 

Broadway area this week, opening offices 

at 165 West 46th St. Making the move are 

NTS staffers Harry Pear, Sy Rindncr, Barney 

Kleid, Paul Garst, Ann McLaughlin 

and Marvin Taubman. 

ALL OF THESE 

PRACTICAL 

SERVICE 

DEPARTMENTS 

APPEAR REGULARLY 

in 

ADLENfES AND EXPLOITIPS 

BOXOFHCE BAROMETER 

(First Run Reports) 

EXHIBITOR HAS HIS SAY 

ABOUT PICTURES 

FEATURE BOOKING CHART 

FEATURE REVIEW DIGEST 

& ALPHABETICAL INDEX 

REVIEWS OF FEATURES 

* 

SHORT SUBJECT CHART 

* 

SHOWMANDISING IDEAS 

In All Ways the Best 

SERVICE 

THAT SERVES! 

NC-3

Ethics. Where have they gone? 

Ethics, says the dictionary, is 

"the science 

of human duty; moral science." 

In today's world, so complicated with 

gadgetry and machines that we often 

lose sight of others and of our own best 

selves, it isn't always easy to keep "human 

duty" in mind. 

As life gets more complicated, men lose 

their sense of identity, value and purpose. 

Life, in a sense, becomes "cheap" and 

"unimportant." And with that, it becomes 

ever easier to take the easy way, 

to ignore the principles of right—and 

our human duty to others. 

The one place where human values are 

kept in proper focus is where you worship. 

Nowhere is the individual more 

valued. Ami if you care, the place where 

you worship can become, with your 

help, a rallying point tor lifting all 

the deteriorating values you see 

around you. Worship this week 

—and put your faith to work 

all week. 

Worship this week 

^•^^'a. 

f 

'"c. ^ 

RELIGION IN AMERICAN LIFE 

Published as a public service in cooperation with The Advertising Council and Religion in American Life 

NC-4 BOXOFFICE :: April 17, 1961

Meurer Says Industry 

Must Turn to Serials 

DETROIT—The intelligent use of serials 

1^ 

Raymond J. Meurer 

has twice rescued the motion picture industry 

and built up a 

following that lasted 

in each case for decades 

by solidly instilling 

the theatregoing 

habit in the young, 

Raymond J. Meurer 

told the NATO of 

Michigan convention 

Wednesday (5). The 

story typified by 

"^he Perils of Pauline" 

is a longtime 

classic, while in the 1930s the industry was 

brought up from the depths of depression 

in a similar manner, Meurer said, proposing 

that modern-style serials be developed 

today to bring about a similar and vitally 

needed recovery. 

Authority as Showman 

Meurer speaks with authority as a showman 

with experience in many fields—counsel 

for 16 years for United Detroit Theatres, 

the city's long-dominant circuit, and counsel 

and executive officer of the companies 

controlling such success as "The Lone Ranger" 

and "The Green Hornet" for 22 years 

in their heyday. Since November 1960 he 

has been advertising and sales promotion 

manager for the Michigan Consolidated Gas 

Co. 

Meurer developed his theme from the 

need for a recovery of morality in American 

life and showed, as perhaps only a 

lawyer could, how this could be derived 

Phoenix-like from or through the need of 

the motion picture industry to re-create a 

lasting and desirable audience. 

"I know this can be done . . . and my 

certainty is based on two things— my years 

of experience in the motion picture industry 

and the detailed sampling and surveys 

we have made of the teenagers. This is 

what they want—let's give it to them," said 

Meurer. 

Advocates 'Michigan Plan' 

He said he would like to see Michigan 

NATO to appoint a committee "to work 

with your executive secretary and myself in 

formulating a 'Michigan Plan' to do just 

this. Let's not sit in our theatres bemoaning 

the loss of an audience, but rather let's 

build one. 

"Let's be proud of what we are selling. 

Let's put names on our marquees that mean 

:lean, 

decent American entertainment. Let's 

not wish for the old audience, let 

us build a 

new one. When we do, let's build it on a 

foundation that is firm—one that will last 

through the years as it lasted through the 

;enturies behind on the greatest of all founiations—morality." 

Elvis Presley has remained in a dominant 

Position as a boxoffice and RCA Victor 

Records star since his first films were reeased 

in 1956 and 1957. 

Jack McCarthy Honored 

By NATO of Michigan 

DETROIT—The two-day 48th annual 

convention of NATO of Michigan, which 

closed here Thursday (6) in the Sheraton- 

Cadillac Hotel, had a registration of more 

than 400. Sherrill C. Corwin, NATO president, 

was the principal speaker. 

The opening event Wednesday (5) was the 

annual showmanship luncheon, hosted by 

ABC Consolidated Corp. and Pep Trucking 

Lines. Jack K. McCarthy, manager of the 

Majestic Theatre at Grand Rapids, was 

named top showman for his campaign on 

Disney's "Follow Me, Boys!" Entries were 

so numerous that it was impractical to present 

the campaigns orally, and judging was 

made on submission in scrapbooks or equivalent. 

Runnerup for the award was Mrs. 

Dale Killeen, long-time manager of the 

Norwest Theatre. Awards of a television set 

and a woman's watch were presented to Mc- 

Carthy and Mrs. Killeen, respectively, in 

addition to a trophy and plaque. 

Speakers at the showmanship luncheon 

included Michigan NATO president Milton 

H. London; Sidney J. Cohen, head of NATO 

of New York State: Henry E. Capogna, 

advertising-publicity director for W. S. 

Butterfield 

Theatres; Robert Hallstead, general 

manager of WTAC radio in Flint; Hugh 

Munce, Newhouse Newspapers representative; 

George Crandell, sales manager for 

WJBK-TV, and Daniel Jackson, regional 

manager of R. L. Polk & Co., mail order 

service firm. 

At the celebrity luncheon, state attorney 

general Frank J. Kelley spoke on show 

business and suggested that exhibitors may 

be taking a greater interest in politicians 

"now that many actors are entering our 

field." 

David Newman, counsel for Michigan 

NATO, cited two legislature guests who 

were leaders in the successful fight against 

double daylight time in the state—Rep. Don 

R. Pears of Buchanan, a former exhibitor, 

and Rep. James Del Rio of Detroit. 

London paid tribute to convention chairman 

Alden Smith, now regional vice-president 

of national NATO, and presented him 

an engraved silver tray in recognition of 

his work for the association. 

Ralph Quinn, coordinator of commercial 

and industrial development, offered official 

greetings from the city to the delegates and 

presented Corwin a key and seal of the city. 

Shirley Eder, Detroit columnist, was 

named by London as "entertaining, provocative 

and never vicious. I cannot recall 

a picture in which she could not find something 

to (write) about." She was presented 

a plaque. 

Convention Highlights J 

On Page ME-4 3 

Among the celebrities introduced were 

Henry H. "Hi" Martin, vice-president and 

general manager of Universal Pictures; 

Charles Boasberg, Paramount president; 

Jack Armstrong, NATO board chairman; 

Norman Jackter, Columbia general manager; 

Marshall H. Fine, past president of 

NATO; Edmond D. Cruea, Allied Artists 

general manager. 

Also, Mickey Zide, AIP assistant sales 

manager; Edward Schober, vice-president 

of marketing, and Ralph Gomez, theatre 

sales manager, the Pepsi-Cola Co.; Burton 

W. London, Detroit Bowling Proprietors 

Ass'n director; Eddy Shepherd, Michigan 

Licensed Beverage Ass'n executive; Richard 

Sloan, Suburban Detroit Theatres; 

Adolph and Irving Goldberg. Community 

Theatres; William W. Wetsman, Michigan 

NATO treasurer, and Dale Hughes, executive 

director of the committee to retain 

standard time in the state. 

In other business the theatremen elected 

Stacey Kertes of Plainwell as a director of 

NATO of Michigan. Directors renamed 

were Sam H, Barrett. William Brown, Carl 

Buermele, William M. Clark, John Dembek. 

Adolph Goldberg, M. F. Gowthorpe. 

Richard Kline, Norman Ladouceur, Milton 

H. London. Lou Mitchell, Del A. Ritter, 

Leon Serin. 

Richard Sloan, Lyle Smith, Edward 

Stuckey, Fred Sweet and William M. 

Wetsman, all of Detroit; Irving Belinsky, 

East Detroit; William Jenkins, Adrian; Jack 

Krass and Alden W. Smith, Royal Oak; 

Elton L. Samuels, Jackson; Wayne C. Smith, 

Pontiac, and John Taylor, Rochester. 

Carol Channing Named Star of Year 

At Michigan NATO Convention 

DETROIT—Carol Channing, co-starred 

in Universal's "Thoroughly Modern Millie." 

was awarded the 1967 Star of the Year 

Award "for distinguished service to the 

world of entertainment" at the celebrity 

luncheon of the 48th annual convention of 

the National Ass'n of Theatre Owners of 

Michigan in the Sheraton-Cadillac Hotel in 

Detroit Thursday (6). 

The presentation was made by Sherrill 

C. Corwin of Los Angeles, NATO president, 

representing 15,000 motion picture theatres 

in the United States. The award was a large, 

inscribed sterling silver tray in a mahogany 

presentation case. 

In announcing the award. Milton H. 

London, president of Michigan NATO, said, 

"Miss Channing, world-famous for her stage 

role in "Dolly.' is sensational in Ross Hunter's 

'Thoroughly Modern Millie' and her 

performance will firmly establish Miss 

Channing as one of the very brightest stars 

in the motion picture heavens." 

Henry H. "Hi" Martin, Universal Pictures 

vice-president and general sales manager, 

represented the company. 

BOXOFFICE :: April 17, 1967 ME-1

— 

— 

— 

'Doctor Zhivago 500 in Detroit 

Second Week at 

DETROIT—Well-above average percentage 

tigiires were reported by theatre owners 

in Detroit. Leading the pack was "Doctor 

Zlii\ago" with a 500 per cent gross in the 

second week at popular prices at the Quo 

\'adis. Following closely was "A Man for 

All Seasons," playing in the second week 

at the Studio-New Center. Third was "Blow- 

Up" in its fifth week at the Trans-Lux Krim, 

the percentage being an impressive 400. 


Adorns— The Happening (Col) 1 75 

Allen Park, Fort George, Galaxy, Cinema II, Algier, 

Wyondone-Annex Bullwhip Griffin (BV) 130 

Bel Air, Grand River, Gratiot, Jolly Roger Fantastic 

Voyage (20th-Fox) 1 30 

Cinema I, Grand Circus, Royol Oak, Wyondotte- 

Main— In Like Flint (20th-Fox) 190 

Fcx One Million Years B.C. {20th-Fox); Secret 

Agent, Super Dragon (USA) 300 

Popular Prices 

NEW NEW NEW 

Changeable Admission Signs 

•"^^^ 

a.so 

O/i^yi 

Model WO 32 ST 

wmesBsmmmk 

T-.oo s^.sm^. 

Model WO 32 H 

White Translucent 

Plexiglas 

Blue Script Lettering 

Your Iheatre on Top Line 

Name of 

on Blue Bakelite—White Letters 

WO 32 Sr Stond.ng Mode/ 

\N0 32 H Hanging Model 

Copy—3 Lines $17.50 

4 Lines $2.50 Additionol 

Price change

. . 

Loew's Theatres Name 

Managers in Columbus 

COLUMBUS—Harold Walton, manager 

of Loew's Arlington, has been appointed 

manager of Loew's Morse Road here, suc- 

Carmen Amatrano 

Harold Walton 

ceeding Rein Rabakukk, who has been 

named manager of Loew's North Glenn, 

under construction at Denver. Colo. 

Carmen Amatrano. manager of Loew's 

Majestic in Evansville. Ind.. is the new 

manager of Loew's Arlington. A native of 

Batavia. N.Y.. Amatrano formerly managed 

several New York state theatres for the 

Schine circuit. 

Walton, native of Columbus, formerly 

was manager of Loew's Victory and Loew's 

Majestic in Evansville. He started as an 

usher for Loew's Theatres in Columbus and 

later was assistant manager of Loew's 

Broad and Loew's Ohio. 

Two Raleigh Theatres Hold 

Screenings for Lawmakers 

RALEIGH, N.C.—A couple of Raleigh 

theatres customarily treat the general assembly 

members and their families to special 

screenings of current films sometime during 

the legislative session. This session was no 

exception—the lawmakers were guests of 

the 

Village Theatre (Consolidated Theatres) 

for a showing of "Dakota Incident," featuring 

John Wayne and Robert Mitchum. 

Prior to the screening, a champagne party 

was held in the theatre's spacious lobby, 

after which a variety of food was served 

buffet style. Along with the lawmakers and 

their families, the event was attended by 

Mrs. Dan K. Moore, the governor's wife, 

and the members of his 

office staff. 

Hosts at the affair were Philip N. Nance, 

district manager of Consolidated Theatres, 

and Leonard Register, manager of the Village. 

Earlier in the session, members of the legislature 

attended a special showing of "Doctor 

Zhivago," current attraction at the Ambassador 

Theatre here. W. G. Enloe, former 

Raleigh mayor and district manager of 

North Carolina Theatres (Wilby-Kincey), 

and Ervin Stone, manager of the Ambassador, 

were the hosts. 

Morwich to Improve Parking 

•rom New England Edition 

NORWICH, CONN.—The city council 

las approved the expenditure of $90,000 to 

mprove downtown parking conditions. 

Ariz. Bill Signed as Aid 

To Attract Film Companies 


PHOENIX — Gov. Jack Williams has 

signed into law a bill designed to attract 

more motion picture production to the state. 

The measure exempts film companies from 

a requirement that all employers provide 

state industrial insurance. Instead, film companies 

would have to provide insurance at 

least equal to that required by workmen's 

compensation acts in states where the companies 

are based. 

Conceding the measure was far from perfect. 

Gov. Williams said he realized that 

opponents of the bill contend it is unconstitutional 

and the issue probably would 

have to be resolved in the courts. If this does 

happen, the governor said he would like to 

see the legislature perfect the bill and refer 

the issue to the voters. 

CINCINNATI 

N. Howe, 

JJ 

salesman for National Theatre 

Supply for a number of years, has 

retired. With this city as home base, he and 

his wife plan to tour the country in their 

25-foot house trailer. 

Also retiring are Ruth Handyside, National 

Theatre Supply secretary, and Virginia 

Roseberry, UA booker's secretary . 

Joyce Smith has resigned from the 20th-Fox 

office staff. 

New to Filmrow are Janice Smith, receptionist, 

and Lee Robb, booker's secretary, 

both at UA. 

Mrs. Frank Schreiber, wife of the Universal 

salesman, is recuperating from surgery 

at Spears Hospital in Dayton, Ky. . . . 

Dorothy Maddox, WB biller, is convalescing 

in her home following surgery . . . Lena 

Hermann, mother of Florence Hermann, 

MGM cashier, is ill in St. Francis Hospital. 

Exhibitors seen on the Row included J. C. 

Weddle, Lawrenceburg, Ind.; Ted Christ. 

Spencerville; Walter Wyrick, Carlisle, Ky., 

and Max Goldberg. Falmouth, Ky., who 

just returned from a Florida vacation. 

James Stallings, operator of the Plaza at 

Norwood and Highway 28 at Goshen, has 

completed remodeling the Avalon Theatre 

at Cleves. The theatre is operating for the 

present on weekends, with special matinees 

for children. Elmer Roberts is manager. 

UA's "Marat/ Sade" will have its Ohio 

premiere at the University Theatre in 

Columbus Wednesday (19) . . . "Ulysses" 

is scheduled for the downtown Grand May 

9-11. 

The Fine Arts College, University of Cincinnati, 

is presenting its annual spring arts 

festival, including films. The film department 

will play Warhol's "The Chelsea 

Girls" and the Danish director Carl Dreyer's 

"Gertrud." In addition the department 

will present experiments in moviemaking 

techniques. 

COLUMBUS 

J^n August opening is planned for the Eastland 

Cinema. l.OOO-seat de luxe suburban 

theatre under construction in the huge 

new Eastland Shopping Center at Refugee 

and Hamilton Roads in the .Southeast section 

of Franklin County. The theatre will 

Kenley Players announced additional 

be operated by Cincinnati Theatres, division 

of Associated Theatres, operator of Northland 

Cinema here. 

plays for the summer stage season at Veterans 

Memorial. Screen star George Hamilton 

will appear in "The Philadelphia Story" 

the week of August 15. Gene Barry, screen 

and video star, will appear in "Bye Bye 

Birdie" starting July 11. Janis Paige will star 

in "Sweet Charity" the week of July 25 and 

Noel Harrison, son of Rex Harrison and 

seen in the TV series, "Girl From U. N. 

C. L. E.," will appear in "Half a Sixpence" 

the week of August 8. 

Thomas Lazarus Named 

Univ. Ad Coordinator 

HOLLYWOOD — Thomas Lazarus has 

been named executive coordinator of advertising 

for Universal Pictures, it was announced 

by David A. Lipton, vice-president. 

Lazarus has been the account executive assigned 

to Universal by the Charles Schlaifer 

Agency, headquartering in Los Angeles. 

Before— 

you remodel, rebuild or retire. 

.CONSULT 

US 

THEATRE MANAGER 

WANTED 

Neot-Appearjng Young Man Wanted—to Manage 

Neighborhood Theotrc in Detroit. Second Run 

House. Send References & Recent Snopshot. 

BOXOFFICE, 1480 

BOXOFFICE :: April 17, 1967 ME-3

: '_E 

CLEVELAND 

gob knius, MGM exchange manager, has 

made good use of photographs from 

the Critics Circle Award affair earlier this 

year. He has taken a photograph of the 

award certificate autographed hy the three 

critics and used it at the center for a grouping 

of the portraits of the three characters 

in "Doctor Zhivago." Portraits are of Julie 

Christie. Omar Sharif and Rod Steiger. The 

critics are Tony Mastroianni, (Press), Arthur 

Spaeth (Sun-Press), and Ward Marsh 

(Plain Dealer). 

The Silverthorne family—Jack, (Hippodrome) 

daughter Sharon and son-in-law 

(Mr. and Mrs. Bob Kraber), are back in 

Cleveland after a Florida vacation. Katy 

(Mrs. Silverthorne) stayed in Cleveland to 

boss the job of moving into a new apartment. 

Twentieth Century-Fox still is reported as 

"going to move to offices in the Film Bldg." 

B NATO of Michigan 

K Convention Notes 

. . . 

Dorothy Armstrong received a special 

ovation from the chairman when she came 

into the hall at the end of the opening 

luncheon Jerry and Bert Levy represented 

the numerous Lefkowitz and Levy 

families at the press table. 

* * * 

Jack McCarthy, manager of the Majestic 

Theatre at Grand Rapids, receiving a TV set 

as an award for his winning showmanship, 

quipped, "I'll put it in my office and be 

able to watch 'Wednesday Night at the 

Movies.' " * * * 

Arnold Hirsch of the Detroit News and 

Ken Barnard of the Detroit Free Press 

found the press seats filled when they arrived 

. . . The charming daughter of Mrs. 

Lee ARTOE CARBONS C^ 

,20 S72.03 

8„„.14-$ 42.00 

9mm«l4,...S54.0} 1 ) mm « 2 3 , , , S8 2-3 3 

POSITIVES STANDARD CASE 2S0 CARBONS 

»Bt3E •l.*»i'. atsfos rui.1. uo'iev e»c- >f not i»T(i.(eo 

MGIVI Secretary Marge Bartko of Fernhill 

Drive-In at Parma is doing some publicity 

for WOMPI. She reports the club will 

have its election of officers Tuesday (18). 

She also is looking forward to a weekend in 

Detroit, from Friday (21). 

Columbia's Helen Stone (Mrs. Walter 

Stone) has been hospitalized at Mount Sinai 

for a checkup and possible surgery. 

Visitors to Filmrow included Al Vermes 

of the Mercury and Yorktown theatres, 

Ralph Russell of the Palace Theatre at Can- 

Raven- 

ton and Paul Vogel of the Wellsville, 

na and Salem group. 

Bill Van Dyke, 15 years with National 

Theatre Supply, is retiring. His friends feel 

that at last he will have time to devote to 

becoming a full-time fisherman. He has 

fished "all over" with favorite spots in Ohio 

and Pennsylvania, especially near Cambridge 

Springs, 

Pa. 

H. J. Farwell, president of the Greater Detroit 

Motion Picture Council, remembered 

lunching with the press at the 1966 luncheon. 

"I hope you are all viewers," salesmanager 

George Crandell of WJBK-TV 

told exhibitors. "I go to your movies. Turnabout 

is fair play." 

Ray Branch, once perennial president of 

Michigan Allied, reminisced of his days as 

an exhibitor in Detroit back in 1908, and 

many incidents of the years since . . . Alden 

Smith apologized for the wrong glasses when 

he completely overlooked introducing 

NATO president Sherrill Corwin in the long 

lineup . . . Corwin was delighted at being 

driven in from the airport in a "big black 

limousine — yesterday I was met at Minneapolis 

by a pickup truck." 

* * * 

Milton London, with pride, introduced 

his sergeant from his Army days "three 

wars ago" — Hazel French. She was his 

WAC secretary. 

* * * 

The appointments were announced by 

Bernard Diamond, assistant vice-president 

and general manager of Loew's Theatres. 

Wometco 

William Frank Is 

Employment Manager 

From Southeast Edition 

MIAMI — William E. Frank, former 

teacher at Hialeah (Fla.) High School, has 

joined Wometco Enterprises as employment 

manager. He will report to Walter Cunningham, 

director of employe relations. 

Frank's responsibilities will include employe 

orientation, personnel records, unemployment 

compensation and employe counseling. 

He is a graduate of Slippery Rock 

(Pa.) State College. 

J. Lee Thompson will direct "Mackenna's 

Gold" in color from a screenplay by Carl 

Foreman. 

Columbus Police Confiscate 

Film, Charge Exhibitors 

COLUMBU.S—Gene Kent and his wife 

Dora were arrested by the Columbus vicesquad 

and charged with violating local obscenity 

laws in 

the showing of "I, a Woman" 

at the World Theatre. The film was confiscated. 

Police said they acted on the complaint 

of the city film review board. The film had 

been running three weeks. 

Following the raid, film board members 

voted to adopt "a more aggressive policy in 

future screenings of movies." The board 

elected Sam Fountas, owner of the Coventry 

Inn, as its 1967 board chairman. The board 

is made up of 15 members appointed by the 

mayor and confirmed by city council. 

The city's obscenity ordinances "possibly 

are unconstitutional," said assistant city 

attorney Frank Reda. Violation of the city 

law is a misdemeanor, while violation of 

state obscenity laws is a felony. 

John Young, city attorney, in an earlier 

opinion, said it was difficult to tell if "I, a 

Woman" is obscene under current interpretations 

of the city obscenity law. "Much of 

the obscenity question is a matter of subjective 

thinking." he said. 

Police said they had received about 20 

complaining letters and phone calls about 

the picture. Four members of the review 

board said they could "find no story in the 

film." One said it is "only a celluloid chronicle 

of sin and skin." 

In suburban Bexley outside the jurisdiction 

of the city, the showing of the Swedish 

film continued. Police chief Homer Snoots 

said he planned no action unless ordered to 

do so by city officials. 

Suburban Detroit Theatre 

Trying Institutional TV 

DETROIT — The Shores-Madrid. 740- 

seat house in suburban St. Clair Shores, is 

experimenting with an institutional program 

on television to promote the house. By applying 

some of the time-honored promotional 

techniques and do-it-yourself concepts of 

showmanship. Bob Anthony, partner in 

RAE Enterprises, operating the house, has 

achieved entry into a medium normally prohibitively 

expensive at minimum cost. 

Arrangement was made with station 

WKBD-TV, on a reciprocal basis. The station 

conducted a special contest to promote 

its own audience and received 250 passes 

to the theatre to be awarded as prizes. In 

turn the station gave the theatre equivalent 

value — figured as $250 — in air time, 

which was worked out as eight 20-second 

spot announcements in color. 

The spots were prepared to be used repeatedly, 

not plugging any current films. 

The features of the house, its convenient 

location, film policies, luxurious atmosphere 

and rocking chair-type seats were played up. 

The phone number was given, and viewers 

were urged to check the daily newspapers 

for current bills. 

Anthony himself filmed the shorts with 

editing assistance from Bert Penzien. an 

independent producer. 

ME-4 BOXOFFICE :; April 17, 1967

Colonial Brockton 

To Be Cinema Twin 

BROCKTON, MASS.—The downtown 

Colonial Theatre, acquired recently by Esquire 

Theatres of America, will be converted 

into a de luxe cinema at a cost of $100,000. 

The resulting dual indoor situation will be 

known as the Colonial Twin Cinema, it was 

announced by the Boston-based circuit. 

In the renovation, the theatre will be converted 

into a 70-seat downstairs theatre and 

a 30-seater on the upper floor. The changeover 

is expected to require around six weeks. 

The Colonial will continue to operate on 

weekends imtil the formal reopening, when 

it will run one matinee daily and two shows 

in the evening. 

Philip J. Scuderi, vice-president of Esquire 

Theatres, said that his circuit's interest 

in the Colonial Theatre was prompted by 

renewal of the city's downtown area and the 

need for an up-to-date theatre to serve 

Brockton residents who do not have access 

to outlying or suburban houses or drive-ins. 

Scuderi told the Brockton Enterprise & 

Times that Patricia A. Callahan, manager 

of the Colonial Theatre under its previous 

owners for the past year, will be manager 

of the new dual cinemas. A policy of booking 

sophisticated adult and family entertainment 

will be instituted at the twin theatres 

by Esquire. Advance phone reservation 

service will be available to patrons for all 

attractions, not only for roadshow film. 

John Downing of Embassy 

Dies in Boston Hospital 

BOSTON—Services were held in Hyde 

Park, Mass., for John Downing, 71, former 

assistant secretary and assistant treasurer 

of Embassy Pictures and still active in the 

company, who died Friday, March 24, at 

Deaconess Hospital in Boston, following a 

long illness. 

Downing joined Embassy here and 

moved with the company when the home office 

shifted to Nw York in 1959. Prior to 

joining Embassy, Downing had served at 

RKO Pictures for many years as traveling 

auditor and as office manager in Boston. He 

also worked briefly for Republic Pictures. 

Downing is survived by two sisters, two 

brothers, two children and two grandchildren. 

New Haven Development 

Plan for Edgerton Parks 

NEW HAVEN—The city park commission 

and city plan commission have approved 

a development plan for Edgerton 

Garden Parks, including construction of an 

amphitheatre and a restaurant. 

The program would cost about $458,000, 

the work to be completed by 1970. 

The park is located on the 22-acre former 

Brewer estate, on Whitney Avenue, close to 

the suburban Hamden town line. The Bailey 

Theatres' first-run Whitney is situated on 

Whitnev Avenue here. 

Ben Sack Adding Third De Luxe Unil 

To Downtown Boston Cheri Complex 

BOSTON—A triple-theatre complex was 

announced by Ben Sack, president of Sack 

Theatres, with the start of construction on 

his Cheri Three, a 600-seat theatre to be 

added to his existing Cheri One and Cheri 

Two, making the first triple theatre located 

in the downtown area of a major metropolis 

anywhere in the U.S. 

Sack said his decision to go ahead with 

the Cheri Three, which brings to eight the 

number of houses in his circuit in downtown 

Boston, was based on several factors. First, 

he said, was the instantaneous success of 

Cheri One, followed soon afterward by immediate 

success with Cheri Two. Both theatres 

are playing reserved-seat engagements, 

"A Man for All Seasons" and "The Taming 

of the Shrew." 

"The manifest approval by the filmgoing 

public of the concept of a theatre with its 

own garage above with elevators right into 

the theatre lobby was evidenced by the results 

at the boxoffice." Sack said. With the 

addition of the Cheri Three, the entire capacity 

of the I.OOO-car Auditorium Garage 

above the theatre will be reserved for Cheri 

patrons when the occasion demands, he 

pointed out. A second consideration, he revealed, 

was the "proven acceptance of the 

location," which is directly opposite the 

War Memorial Auditorium and diagonally 

across from the Sheraton Boston Hotel at 

the Prudential Center. 

Sack cited as a further reason for his 

STV Magazine Classifies 

Films Shown on WHCT-TV 

HARTFORD—STV Magazine, the twicemonthly 

program publication distributed by 

RKO General to the 7,000 subscribers of 

subscription television here, is now classifying 

each motion picture as to recommended 

viewing category. 

The magazine's editor, Tony Davenport, 

public relations and program director of 

WHCT-TV (Channel 18), home base for 

the STV experiment, is listing the words, 

"Family" or "Adults" or "Adults, Mature 

Young People," under the title of each attraction 

programed for early showing via 

STV. 

A similar plan went into effect recently 

in the Hartford Times, via amusements 

editor Allen M. Widem's daily Coast-to- 

Coast column. Widem classifies all first-i'un 

and holdover film attractions playing metropolitan 

Hartford theatres. 

'Seasons' Benefit Debut 

SPRINGFIELD—"A Man for All Seasons" 

will have its western Massachusetts 

premiere April 27 at the Redstone Theatres' 

Cinema 2, the evening's performance to be 

sponsored by the Marian Retreat League 

for the benefit of the Marian Retreat House, 

Holyoke. 

building of Cheri Three the "need for another 

downtown theatre to alleviate the 

backlog of quality films which have either 

been presented to Boston filmgoers long 

after the openings in other key cities or have 

been presented in inferior theatres or have 

yet to see the light of day. 

"1 am acutely conscious of this problem 

and am determined to make it possible for 

Greater Bostonians to see films as soon as 

possible after they are put into release and 

without having to go 'to the boondocks' to 

do so. The Cheri Three will be an important 

step in this direction." 

The new Cheri Three will be an extension 

of the Cheri One and Cheri Two in motif 

and decor. A new facade on Dalton Street 

will create a united concept for the threetheatre 

complex and a huge new marquee 

and attraction panel will adjoin the existing 

display. The characteristically French theme 

of the Cheri One and Cheri Two, inspired 

originally by the cinema aboard the S. S. 

France, will be carried over into Cheri 

Three, where red carpet, white formica and 

mosaic tile, red drapery and red and white 

chairs will be accented by hues of French 

blue. Although the Cheri Three will have 

a separate entrance on Dalton Street, there 

will be direct access to the new theatre from 

the garage above and also from the Cheri 

One and Two. A dramatic feature of the 

new theatre. Sack said, would be a gallery 

containing memorabilia of the past 25 years 

of the motion picture industry. 

Cheri Three is scheduled to open late in 

June, making eight Sack Boston houses. 

Hartford Local 486 

Marks Half Century 

HARTFORD—Richard E. Walsh, International 

Alliance of Theatrical Stage Employes 

president, was to head a New York 

trade delegation to an April 15 dinner here, 

marking the 50th anniversary of Local 486, 

lATSE^ 

Working with Peter DeCarIi, Allyn, Local 

486 president, on dinner arrangements 

were fellow officers Thomas Harries, Allyn 

vice-president; Daniel MacDonnell, SW 

Strand, secretary-treasurer; and trustees, 

Jack Mitchell, Cinerama; Gus Soderberg, 

Allyn; Alfred LaVesque, Meadows Drivein; 

George Goodrow, Blue Hills Drive-In; 

Walter J. Kane, Pike Drive-ln; Charles 

Pfiefer, Manchester State, and Theodore 

Bailey, Manchester Drive-In. 

The oldest working member of Local 

486, which is the projectionists union here, 

is James Girardi of the SW Strand. He is 

in his fourth decade of booth employment. 

None of the charter members is still alive. 

Remodeling in Dorchester 

DORCHESTER. MASS.—The E. M. 

Loew's Dorchester has been closed for extensive 

remodeling. 

BOXOFFICE :: April 17, 1967 NE-1

1 1 1 n 

\ y 

I 

. 

.250 

. . Mrs. 

'Thoroughly Modem Millie Grosses NEW HAMPSHIRE 

250 in Boston Debut Despite Snow °'T,te Mr„",,'eV°Si"„' «"»»' 

Chester after 14 years at the airer. Freeman 

BOSTON—Business at the Boston box- at the Savoy with 125 alter tour weeks ol is a former manager of indoor motion picoffices 

was off again, due this time to a good business and "A Countess From Hong ture theatres and also served as manager of 

freak snowstorm Friday (7). which hurt the Ivong" was to open April 14. the Pine Island Amusement Park. Residing 

standard big weekend which exhibitors here (Average is lOO) at 226 Coolidge Ave. in Manchester, Freeare 

accustomed to expect. With very cold Astor—Marof/Sode (ua), 3rd wk ... 90 

. 

'^ 

„,;,„ also is a retired member of the lATSE 

-" Beccori Hill—How to Succeed (UA), 4th wk 140 

weather following the snowstorm, Imes were Boston—Grond Prix (mgm), i6th wk 135 ... The Roger Williams (Mr. Piano) show 

cut al boxoffice windows throughout the ^Xte7lpace ^"'*, ?SR^*^'^'^'•^'''.°''. .^'°'" is t25 scheduled at the Queen Cinema in Manweekend. 

?u°''''A~^°"l''!.° ^1^ !';?'c'^°* "' presenting holdovers. 

X / 

"How to Succeed in new season in the Manchester area. The 

Vi I l^'îlERS..-"~> 

Business Without Really Trying" ran up the 

' 

yî 

Sky Ray started off with a big three-feature 

"~" 

week's highest gross, 

V in1he£asT 

140 for the combined program . . . Bob Carson, film and television 

/fst T~'^^^\^-^^^/^ 

X/^^FJ ' ^ y" '^ 

'-'A ?* showing in the fourth week at the Burnside actor, was the keynote speaker at the annual 

^»^filil(IlWu(l£{§zo\/TQj^^^^''^'^ 'ind Central theatres. American Cancer Society division crusade 

r f MTmnTTTnri j-^ ;-^^-^ AHyn; Manchester State and East Windsor; Mansfield, kickoff at the Manchester Country Club. 

1 

M 

tUo (\n,Ui 

KKpBI|l/'' z. y 

(20th-Fox); various co-feotures 80 Carson has a personal interest in the fight 

WK^^^^^^m-T^ \/ ^''^cSrT,''! o^5*''r-" '°'û\ -"""^'^ '^'"' *^°i'""'"«'°,-, against cancer, his wife having died of the 

^^ QSZDB2SXE9H / ^---'^^^ l Pil

I 

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capacity 

I 

H ARTFORD /.&G Construction Start in June 

jyjrs. Joseph A. Adorno, wife of the counsel 

for Adorno Theatres of downstate 

Middlelown. has been designated the Middietown 

Bnai B'rith chapter's 14th Woman 

of the Year. She was cited at a reception for 

her many contributions to civic betterment. 

Pal Verducci of the Columbia home office 

exploitation staff huddled with Robert 

Carney, Stanley Warner Hartford resident 

manager, on the April 12 bow of "A Man 

for All Seasons'" at the downtown Strand. 

James H. Sliulman, son of the late Maurice 

W. Shulman, for many years president 

of the Shulman Theatres, has been elected 

alumni representative on the board of 

trustees of Hartford's Watkinson School. 

Thieves broke into the E. M. Loew's, 

taking approximately $800 in an overnight 

safe 

break. 

Hartford Crown Yields 

Site to Urban Renewal 

HARTFORD—A 720-seat, subsequentrun 

downtown Hartford theatre, the Crown, 

at 358 Main Street, has been closed permanently, 

preparatory to the block being torn 

down for a multimillion-dollar urban renewal 

project. The theatre had been operating 

since 1913. 

Independent exhibitor Casimir Szyrnanski 

had operated the theatre in recent years, 

with Joseph Giobbi as house manager. 

Giobbi is expected to link up with another 

Hartford independent circuit. He came here 

20 years ago, after managing the Metro 

Theatre, Los Angeles, for the Hughes- 

Franklin circuit. 

The city of Hartford has bought the 

Crown for an undisclosed sum. 

Springfield Court Square 

Capacity Goes to 9,000 

SPRINGFIELD, MASS.—Estimated cost 

of the civic-sports arena planned for the 

Court Square area has been increased to 

about $8 million, from the original $5 million 

to $6 million figure, while seating capacity 

has been boosted from 6,500 to 

i 

9,000. 

The latest plans for the arena, to be integrated 

into the proposed downtown Court 

Square urban renewal project, were revealed 

at a meeting of the city council, the civic 

center committee and the mayor. 

discussed was a proposed 600-car 

parking garage to be situated ad- 

jacent to the arena. 

Massachusetts Boothman 

Max Bentzman, 72. Dies 

SPRINGFIELD — Max Bentzman, 72, 

veteran western Massachusetts motion picture 

projectionist, died of a heart attack. 

His many decades of booth service included 

jobs at the Art Theatre, Springfield, and 

at the Rivoli, Chicopee. 

On Waterville, Me., Indoor Twin 

WATER VI LLE, ME. — Lockwood & 

Gordon Enterprises, with 33 conventional 

theatres and 16 drive-ins, will begin construction 

here of a free-standing theatre in 

June, so an opening date can be set for mid- 

November. 

The building will have one auditorium 

seating 400; the other, 750. Each will be 

equipped with comfortably spaced, de luxe 

chairs. Each auditorium also will be provided 

with all-purpose projection, from 

standard 35mm to Cinerama and all other 

known processes. This ultramodern showplace, 

designed around maximum patron 

convenience, service and comfort, is to he 

provided with parking space for 500 cars, 

a drive-under canopy, liberally protected 

entry to an open-counter boxoffice and a 

spacious holding lounge to accommodate 

the approximate capacity of the twin auditoriimis. 

Pa. Drive-In Owner Told 

To Stop Sunday Showings 


STATE COLLEGE, PA.—Carl 

Temple, 

owner of the Temple Drive-ln here, has 

been notified by the Patton Township supervisors 

that he can't continue to show movies 

on Sunday because he failed to file a petition 

to have the question of Sunday showings 

on the May ballot. Supervisors said 

they had received complaints from residents 

in nearby Woodycrest. 

At the supervisors' regular meeting a discussion 

was held on an ordinance to regulate 

showings of adult-only films. William 

O. Rogers jr. is chairman of the township 

group. 

Bushnell Auditorium Site 

In New Hartford Project 

HARTFORD—Plans for developing 115 

acres into a $200 million Connecticut 

Capitol Center have been announced by 

Governor Dempsey. 

The project, if approved by the Legislature, 

would mean demolishment of the 

Bushnell Memorial auditorium (used for 

legitimate stage attractions, cultural events 

and motion pictures) and a number of 

blocks containing commercial structures 

and present state office buildings. 

Conn. House Name Change 

PUTNAM, CONN.—The name of the 

Bradley Theatre has been changed to the 

Imperial Cinema. 

Theatre Critic John Gassner 

NEW HAVEN—John Gassner, 64, theatre 

critic, teacher and anthologist, long associated 

with the Yale University Graduate 

School of Drama, died of a heart attack. 

The lobby is to feature a high ceiling 

enclosed almost entirely by glass. In addition 

to the circular counter boxoffice, there 

will be a large circular "island" concession 

stand, providing service to both auditoriums 

as well as to the standee lounge. 

Other noteworthy features to be included 

will be the latest in sound and projection 

equipment, extreme pitch floor for perfect 

projection, the liberal use of draperies and 

special exit passages directly to the outside 

rather than through the lobby. There will be 

two projection booths but it has not been 

decided as 

to whether the same or different 

films will be shown in each of the auditoriums. 

The complex is designed by Mel G!atz & 

A>sociates of Denver, theatre specialists 

with an international 

reputation for creating 

theatres of comfort and convenience for the 

UA Groton Cinema 

Opened April 12 

GROTON, CONN.—Connecticut's 

patron and functional design for the exhibitor. 

newest 

theatre, the 1,000-seat United Artists' 

Groton Cinema, opened Wednesday (12) 

in the Groton Shoppers Mart, premiere proceeds 

going to the Groton Community Center. 

Frank Abreu, formerly assistant manager 

of the Stanley Warner Garde, New 

London, is managing the Cinema, the third 

UA showcase to be opened in this state in 

the last few years. The other two are in the 

Trumbull and Manchester shopping centers. 

Art Guild Circuit Adds 

San Francisco Theatre 


SAN FRANCISCO—The Movie, 

owned 

and operated by Bill and Joanne Ranney 

five years, has been sold to the Art Theatre 

Guild, which also operates the Presidio here. 

Both theatres will he managed by Les Natali. 

An operational policy of noon to midnight 

daily will be instituted for films comparable 

to those now shown at the Presidio. 

The first film under the new owner is the 

English-language version of "I, a Woman." 

The 165-seat Movie is to be remodeled in 

the new future. 

Harold Bell Quits IFD 

To loin Film Canada 


TORONTO—Harold Bell, head bookersalesman 

with International Film Distributors 

and Allied Artists of Canada, has resigned 

to become sales manager of Film 

Canada Presentations, Ltd., with offices 

here. Danny Weinzweig. former IFD and 

AA hooker, succeeds Bell as head booker. 

BOXOFFICE :: April 17, 1967 NE-3

— 

ii 

ROUNDABOUT 

The marked alleiilion 

by key New England 

cireuils lo group sales is pointed up by 

some encouraging (rends manilesied at the 

de luxe Showcase Cinemas, a dual theatre 

complex in Lawrence. Mass., owned and 

operated by Redstone Theatres. 

John P. Lowe, western New England division 

manager tor Redstone, tells us that 

Lawrence group sales have heavily outpaced 

anything in recent memory with 

HavNaii" at Showcase Cinema I. Opening 

night v\as sponsored as a Greater Lawrence 

Rotary Club benefit. All lady patrons were 

given Hawaiian orchids and champagne was 

served during intermission. 

Lillian Pavelonis. sales director for Showcase 

Cinemas, "sold" group parties for the 

New England Home for Little Wanderers, 

the March of Dimes, the Essex County 

Demolay. the Lawrence General Hospital's 

Nurses" Ass'n and Sanders Associates of 

Nashua, N.H. (just across the state border). 

And to further "sell" this attraction, 

special letters were mailed to clubs, senior 

citizens groups and industrial employe relations 

personnel, suggesting theatre parties. 

A huge display, built from a 24-sheet cutout 

by house manager Robert VV. Butler, 

was displayed in the lobby for a full month 

ahead of opening. A special window display 

was arranged with the Bon Marche Co.. 

Lowell, nine miles from Lawrence. 

Window displays were also arranged in 

12 ticket agencies within a 40-miIe radius 

Lawrence. Ayer. Haverhill, Salem. Lynn. 

Newburyport. Beverly. Lowell. Tewksbury. 

Gloucester. Ipswich and Nashua. 

A special tie-up was planned with the 

i 

\ 

D 

I 

n 

I 

D 

EXPERIENCE 

ll%%%%%^^V^^^^^«n^^MXXXM 

By ALLEN WIDEM 

NEW ENGLAND 

nearby Sears Roebuck stores for employe 

groLip nights. 

A whopping 20. ()()() "preferred patron" 

mailing, with a special herald insert, went 

out via the Lawrence postoffice. 

Butler hosted area nuns and high school 

newspaper editors at special screenings, 

preparatory to suggesting class parties at the 

Showcase Cinemas in May or June. 

Upcoming events: 

* * * 

• Don't be surprised to hear of Wally 

Beach, managing director of the Storrowton 

Music Fair, summer music tent on the Eastern 

States Exposition Grounds, West Springfield, 

Mass.. embarking on a multimilliondollar 

entertainment construction expansion 

program. Details are being readied. 

• Western Connecticut exhibition may 

1968 world 

well make a concerted pitch for 

premiere of 20th-Fox"s "Valley of the 

Dolls." which stars Barbara Parkins (of the 

studio's ABC-TV "Peyton Place" series). 

Judy Garland, Tony Scotti and others. Director 

Mark Robson recently completed extensive 

exterior "shooting" in the Danbury, 

Redding and Redding Ridge regions. 

• National Ass'n of Theatre Owners of 

Connecticut, normally hosting a golf outing 

and banquet in August, is gearing its sights 

for an expanded convention concept, notably 

in the heretofore passed-over speakers 

atmosphere. 

• Metropolitan Hartford, soon to see 

New England's first four-theatre complex, 

all hardtops (the projected plans of Bernie 

Menschell. president of Outdoor Theatres 

Corp. of Manchester, and Hartford real 

estate developer David T. Chase), will also 

have several hardtops going up in strategic 

locations very shortly. We're assured by 

exhibition elements that architect renderings 

will be ready very shortly. 

• New England Theatres has found a 

pronounced public response to its recently 

Start BOXOFFICE coming.. 

3 years for $10 (SAVE $5) 

2 years for $8 (SAVE $2) Q 

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WE-4 

completed and opened Lincoln Plaza Theatre, 

Worcester. The Leo Lajoie-managcd 

facility, handsomely resplendent with tlie 

latest features (plus ample, adequate, adjacent, 

free parking), is briskly grossing topdollars 

in its area, resoundingly reflecting 

the argument that given modernistic surroundings, 

parking and attendant factors, a 

motion picture theatre can indeed outpace 

the fondest boxoffice expectations. 

• Fox East Coast Theatres hopes to have 

its Springfield. Mass., theatre ready for 

operation later in the year. And don't be 

surprised to hear of the company going into 

other New England cities! 

Harvey Appell, New England division 

sales supervisor for American International, 

has mailed a "magic pencil" to regional 

exhibition interests, an attached card designating 

the pencil, imprinted with the AIP 

trade banner, as "a money-making pencil" 

and urging the recipient to "sharpen it, then 

write your playdates for 'Hallucination Generation.' 

'Thunder Alley.' 'Riot on Sunset 

Strip' and 'Devil's Angels.' Results: Money 

to you in big grosses!" 

The card, moreover, admonishes the exhibitor 

not to lose the pencil. "Coming: 'The 

Trip.' 'Born Loser' and 'Those Fantastici 

Flying Fools'!" 

Cognizant of the suburbia living motif ii 

the Connecticut Valley. Sperie P. Perakos, 

vice-president and general manager, Perakos 

Theatre Associates, is inserting newspaper 

ads in a rather imique position. 

While continLiing to buy display amuse 

ment page space in metropolitan Bridgeport 

and Hartford, Perakos is also spendingi 

money for small, significantly worded ad 

on the town news pages, which cover, o; 

course, the suburban towns. 

His thinking: To directly tie in with thi 

suburban dweller's habit of reading news o 

peripheral communities. 

The Perakos idea, relatively unused in 

Connecticut exhibition, has provided some 

interesting results, which we'll be reporting 

on in "Roundabout New England" forthwith. 

Steinmann Heads Division 

For Film Acquisitions 


NEW YORK — Herbert R. Steinmann. 

senior vice-president of the Landau/ Unger 

Co., has been named to head a new division 

of the independent production organization 

geared for the acquisition of international 

films for specialized showings. 

Steinmann will also arrange co-production 

deals for the company through letter of 

credit financing. In connection with his new 

position, the executive will go to Cannes 

several weeks prior to the Film Festival 

there to meet with producers and other film 

executives regarding possible deals. 

Willimantic Defeats Parking 

WILLIMANTIC, CONN. — The cit 

parking authority's proposal to construct 

104-car capacity parking facility at a co^ 

of $113,000 has been defeated by a six 

vote margin in a special city meeting. 

BOXOFFICE :: April 17, 196fl

. 

Experimental Policy 

For Toronto Cinecity 

TORONTO—The postoffice building, 

which has stood on the northeast corner of 

Yonge and Charles streets in midtown Toronto 

for the past 62 years, soon will become 

the newest and one of the liveliest motion 

picture theatres in this area. 

At first, the new 285-seat Cinecity will be 

used as a commercial art house to present 

films distributed in English Canada by Film 

Canada Presentations. This distribution 

company also is the partner in the Cineshow 

Corp.. which owns the theatre and leases 

the premises. 

The theatre is to open April 18 with the 

French film, "La Guerre Est Finie." Other 

films, to be shown soon after the opening 

will include "The Hawks and the Sparrows." 

by Pier Paolo Pasolini. who made "The 

Gospel According to St. Matthew": "The 

Peach Thief" and possibly "The Chelsea 

Girls." A screening for the industry will be 

held on April 18 and for an invited audience 

the evening following. The house will be officially 

opened to the public April 20. 

However, the revolutionary new policies 

of Cinecity, to be introduced early in May, 

will include a continuous showing from 

Thursday noon until Saturday midnight of 

short and feature-length experimental and 

underground films and the world's first predawn 

black-tie benefit underground film 

premiere. As a part of the new theatre's 

premiere, there will be special discussion 

sessions with guest moviemakers and a 

"panel audience symposium." 

"It is important to show the work of the 

American underground," said William 

Poolman. president and managing director 

of Film Canada, and vice-president of Cinecity. 

Leasing part of the postoffice building 

means an investment of some $200,000 for 

David Fry, president of David Fry, Eraser 

& Co.. investment dealers, and the plan is 

eventually to purchase the entire building. 

The upper floors would then be converted 

to lounges, as well as editing, screening and 

library facilities. 

$3,500 MPRF Donations 

Honor Late Ken Thompson 


HOLLYWOOD— In honor of the late 

Kenneth Thompson, who was a member of 

the Motion Picture Relief Fund's board of 

trustees, $3,500 has been contributed to the 

fund by three separate theatrical guilds, it 

was announced by George L. Bagnall. fund 

president. 

The directors of the Screen Actors Guild 

authorized a contribution of $2,000 in memory 

of Thompson, who was a founding 

member of the SAG. 

Individual members of the Composers and 

Lyricists Guild of America, for which 

Thompson was executive secretary, presented 

$1,000 in his memory to the fund. The 

balance was donated by the American Federation 

of Television and Radio Artists. 

Vieppe: the Shame and the 

Glory 

To Be Filmed by Canadian Falcon 

MONTREAL— A recently formed company. 

Falcon Pictures of Canada, has provided 

initial financing of what will be a 

$5,000,000 to $6,000,000 movie production 

based on Terence Robertson's best-selling 

account of the famous World War II raid 

on Dieppe. France, entitled "Dieppe; The 

Shame and the Glory." 

Twenty-five years ago next August 5.000 

Canadians headed across the English Channel 

for the beaches of Dieppe. Seven hours 

later. 3,000 of them were killed, wounded 

or captured. 

1.000 never managed to get off 

the landing craft and the remnant straggled 

back to England's south coast ports from 

which they had set off such a short time 

ago. 

Twelve months from now, if all goes according 

to plan, that tragic and dramatic 

raid will be re-created in widescreen and 

color for all the world to see. Of all the actions 

of World War II, Dieppe is naturally 

the one that has left the deepest imprint on 

the Canadian mind and it is a group of 

Canadians, some of them veterans of the 

engagement, who have determined to bring 

the story to the movie screen. 

The Falcon Pictures of Canada has engaged 

the services of the eminent British 

director Ronald Neame to take charge of 

actual production. With Falcon president 

Brigadier Dollard Menard in Montreal (a 

Dieppe veteran as are several other board 

members). Neame said that Terence Robertson 

himself will write the screenplay in 

collaboration with Neame. 

FPC 1966 Nel Profil 

Exceeds $3,1 

MONTREAL— Famous Players Canadian 

Corp.'s annual report for the year ending 

Dec. 31. 1966, shows consolidated net 

profit of $3,078,716, which is equal to 

$1.77 a share—up 26 per cent above $2.- 

432,040 a share for 1965. 

Theatre admissions, etc.. resulted in gross 

revenue, excluding amusement taxes, of 

$35,925,399—up 26 per cent over $28.- 

347.758 for 1965. 

R. W. Bolstad, president and managing 

director, stated in the report that the improvement 

was due to a buoyant economy, 

higher admission prices and a better flow 

of boxoffice attractions. Also there was a 

large contribution to profits from confection 

and equipment merchandising operations, 

television companies and community 

antenna systems. 

Famous Players and affiliated companies 

have a number of new theatre projects underway. 

Also, negotiations are in progress 

for other theatres. Interests were held in 259 

regular and 40 drive-in theatres at Dec. 3 1 

1966. a net increase of four during 1966. 

The balance sheet at Dec. 31, 1966, reflected 

the consolidation of United Amuse- 

It will mark, in effect, a return to the 

wars for Ronald Neame, who first sprang 

to cinematic fame with the celebrated "In 

Which We Serve," the account of Lord 

Louis Mountbatten's ship Kelly, sunk in action 

early in the war and on which Neame 

worked with Noel Coward and David Lean. 

Neame's other credits include "One of 

Our Aircraft Is Missing." "This Happy 

Breed." "Oliver Twist," "Great Expectations," 

"The Horse's Mouth," "Tunes of 

Glory" and most recently, "Gambit," with 

Michael Caine and Shirley MacLaine. 

Neame said that on a Canadian visit 

earlier this year, he had talks with Prime 

Minister of Canada Lester Pearson and 

Canada's Defense Minister Paul Hellyer and 

others, "all of whom gave their support and 

encouragement and assurances of material 

help in the form of ships, vehicles, arms and 

men. 

"If at all possible we will shoot the film 

in Canada, sending a unit to the south of 

England and perhaps the French coast for 

location work on the principal action. We 

hope to use as many Canadians as we can 

on the technical side but there is no doubt 

in my mind that the treatment demands 

several stars of international calibre." 

Neame said that the logistics involved in 

the film production are formidable and it is 

unlikely that shooting will start before April 

1968. The plan is to tell the tragic story 

through the eyes of five or six Canadian 

soldiers billeted in southern England. 

ment Corp. of Montreal through acquisition 

of the major share interest for $2,749.- 

096. Net current assets of $5,700,249 (including 

cash and marketable securities of 

$5,383,056) were $2,060,513 below last 

year. Net additions to fixed assets were 

$2,770,438. Total assets of $40,856,474 

were up $5,913,578. Retained earnings 

totaled $22,645,884 at December 31. 

Peck Signs With Columbia 

For 'Mackenna's Gold' 


HOLLYWOOD—Gregory Peck has been 

signed to play the title role in "Mackenna's 

Gold." which Carl Foreman will produce 

for Columbia Pictures release in Cinerama, 

it was announced by Mike Frankovich, 

Columbia first vice-president. 

Peck will be reunited with the creators of 

one of the industry's all-time blockbusters, 

"The Guns of Navarone"—Carl Foreman 

as producer-writer, J. Lee Thompson as 

director and Dimitri Tiomkin. co-producer 

and composer of the music score. Omar 

Sharif was signed earlier for the international 

star cast in the role of John Colorado. 

The multi-million-dollar adventure story 

will be filmed entirely in the United States 

on locations in Utah, Oregon and Arizona. 

BOXOFFICE ;; April 17, 1967 K-1

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MONTREAL 

I? >V. McCiill, acting genciiil inaiKigcr ut 

llic Canadian Broailcastiiig Corp. l-nglish 

networks, announced the appointment 

of Marcc Miinro as director of news and 

public affairs in Toronto. Munro succeeds 

Douglas Nixon, who becomes director of 

television. Bruce Ra\iiiond succeeds Nixon 

as television program director. 

Britain will offer in its Pavilion at Expo 

"67 in Montreal beginning April 28 an impressive 

program of films to take care of 

any and all aspects of life in the United 

Kingdom. The interesting thing about the 

nunie program, in which documentaries 

\ar\ing from nine to 40 minutes will be 

presented, is that it will present the visitor 

with films as a means of dramatizing and 

rounding out his experience with, and exposure, 

to the exhibits. The films will cover 

WINNIPEG 

The Easter week was one of the strongest 

in years locally, with grosses about 10 

per cent above the same week last year. Best 

returns came from "In Like Flint," 

"Hawaii," "Hotel" and "A Man for All 

Seasons." 

Manitoba Motion Picture Pioneers held 

its annual curling bonspiel, with the Abe 

Kovnats rink and the Mike Gosset rink 

winning the Morton and Miles trophies, 

respectively. 

Managerial changes announced by the 

Odeon-Morton chain included appointment 

of Richard W. Cooper as assistant to Kings 

manager Murray W. Vint and the appointment 

of William Feccio as manager of the 

circuit's confectionary sales department. 

Pace Cinema, Famous Players' suburban 

Uimm house, continues to have good success 

with reruns of old musicals, with above 

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the gamut of British life in terms of industry, 

science, the performing arts, the colorful 

pomp, pageantry and spectacle, and 

e\er\lhing else from a tour of .Scotland at its 

most quaint, to swinging London, as it is 

today. Another part of the film program, 

which has been considered and which should 

be of the greatest interest to cinema buffs, 

is 

the possibility of a series organized by the 

British Film Institute to illustrate the 

ticvelopment of the British cinema. 

The two newest first-run houses of Montreal—the 

French-language Cinema Fleur 

de Lys on St. Catherine Street East of the 

Costom group and the Cinema Odeon in the 

Place du Canada Building complex of 

Odeon Canada—were extremely well patronized. 

Meanwhile, Odeon Canada is 

pushing finishing cleaning work on its other 

Montreal west end cinema, which will be 

opened this month in the Alexis Nihon Plaza 

at the corner of St. Catherine and Atwater. 

average showings made by "The Great 

Waltz" and "Seven Brides for Seven Brothers" 

in the last several weeks. 

Current first-run effort at the Rialto, 

generally a second showing situation, is "Isle 

of Sun." 

The Starlite and North Main drive-ins 

have reopened for the summer . Hyland 

had a good Easter week success with 

matinee showings of Astral's "Alakazan the 

Great." 

TORONTO 

Qix national church and welfare organizations 

have joined with the National 

Film Board in coordinating a program of 

family life education in Canada. The aim of 

the consolidated body will be to investigate 

the development and use of film material in 

the family life programs of the individual 

groups. The groups include the United 

Church of Canada, the Anglican Church of 

Canada, the Vanier Institute on the Family, 

the National Council of Jewish Women, the 

Canadian Mental Health Ass'n and the 

Canadian Welfare Council. They will hold 

their first official joint meeting in June. 

Delegates from each of these organizations 

have met individually with NFB officers 

and each group has made extensive use of 

film in their projects. At the present time, 

each organization is experimenting with the 

use of four recent NFB films within their 

membership. Results of their studies will 

likely provide guidelines for film use and 

the production of new material. 

Yvonne Taylor, wife of Nat Taylor, 

president of 20th Century Theatres, died 

March 30 in her North Toronto home. She 

was a pioneer of art cinemas in Toronto, and 

at the lime of her death she operated both 

the International and the Towne cinemas. 

Mrs. Taylor persuaded her husband to let 

her experiment with the showing of arty, unusual 

and foreign films and. in 1945. he 

turned over to her the Oriole on north 

Yonge Street. She renamed it the International 

Cinema and it lost $6,000 during 

its first few weeks. This loss was quickly 

reclaimed when Laurence Olivier's "Henry 

V" remained there for 19 weeks. Later 

Mrs. Taylor also operated the Towne Cinema 

on Bloor Street, which was designed 

and built according to her own specifications. 

Mrs. Taylor is survived by her husband 

and a son Michael. 

The Variety Club of Ontario had its 

closing meeting for the season March 30 

when the Heart Award was presented to 

s'-'-wu \jj- 

Morris Stein, left, receives the Variety 

Club Heart Award from Sam 

Shopsowitz. 

Morris Stein by Sam "Shopsy" Shopsowitz, 

who won the award last year. 

An exciting new look at the Royal Canadian 

Mounted Police musical ride and 

'• 

a 

look at Canada's top folk dancers, Les Feux : 

Follets. are the subjects of two new National 

Film Board shorts. Titled "Precision" 

and "Feux Follets," they are being distributed 

to theatres by Columbia. 

The Northeast Drive-In reopened Thursday 

(6) for the season. Most of the other 

drive-ins in this vicinity remained open 

throughout the winter. The 5 Drive-In near 

Oakville opened Wednesday evening . 

After more than five terrific months at the 

International Cinema, "A Man and a Woman" 

also opened Wednesday (5) at the Westwood. 

However, the two showings are somewhat 

different. The original French version i 

with English subtitles will continue to bej 

shown at International, while the print! 

screened at the Westwood will be entirely iti| 

English. 

Jewish Fund Group Meets 


HOLLYWOOD — The motion picture^ 

campaign committee met for lunch in behalf 

of the Jewish Federation-Councirs| 

United Jewish Welfare Fund at the Beverly| 

Hills Hotel Tuesday (4). The group was ad-j 

dressed by Harvey B. Schechter, executive 

of the B'nai B'rith Anti-Defamation League,} 

according to Marvin Mirisch, chairman o^ 

the drive-in in the amusement industry. 

K-2 BOXOFFICE :: April 17, 1961

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Foreign Films Worry 

British Chief Censor 


LONDON—John Trevelyan, the chief 

censor, has plenty of worries on his mind 

these days and aired them to an audience of 

trade executives attending an exhibitors' 

luncheon in the Midlands last week. Trevelyan 

said he was concerned about pressures in 

this country and everywhere to get rid of 

censorship of all kinds which would inevitably 

intensify. He regretted publicity arising 

from hoard decisions called into question 

by filmmakers and indicated that there were 

problems with Swedish films and also films 

from Hollywood. 

On the new American industry Motion 

Picture Code, Trevelyan said that it appeared 

to him to be a document rather like 

the Ten Commandments, but film companies 

find a way round them." He was 

particularly concerned with the label "Suggested 

for Mature Audiences." This, he felt, 

could be exploited to the disadvantage of 

children. Increased freedom in the U.S., 

Trevelyan said, had led to an increase in 

really bad pornography in films. If this 

spread there was a possibility of getting back 

to a situation existing in the late '20s when 

pressure on the industry required it to protect 

itself by a code. 

On violence, he said some new westerns 

made in Italy and Spain had taken violence 

to a higher level than ever. They had been 

commercially very successful on the Continent, 

but they would not get an "X" certificate 

(adults only) without cuts. Trevelyan 

did, however, pay tribute to the makers of 

"Who's Afraid of Virginia Woolf?" for 

basing the film on the original dialog, and 

Antonioni's "Blow-Up," he believed, had 

used certain scenes not for the deliberate 

use of "sex," but to portray a serious dramatic 

purpose. 

UMPA Exec. Sec. Salutes 

CBS Filmmaking Entry 

From Central Edition 

KANSAS CITY—Writing in the "Reel 

News," United Motion Picture Ass'n 

publication for members, Chuc 

Barnes, executive secretary, saluted the entry 

of CBS into theatrical filmmaking, 

Barnes wrote: 

"While it is too early to go out on a limb 

and predict what the over-all effect will be, 

first thoughts would seem to imply a good 

advantage will FINALLY result for motion 

arid theatre exhibition when made 

part of the television world. 

"First impressions of the CBS announcement 

that they will produce films for the 

theatre screens instead of taking them OFF 

the screen seem to indicate that at long 

last we will get something back from this 

industry. Let's hope this is to be true, beit 

is long overdue and this venture 

be rewarding to both the theatre inand 

to CBS . . . The theatre screen 

be the BIG revenue producing avefor 

the production of these films with 

later benefit accruing to TV." 

Easy Come/ Lightning Bolt' Gross 

High as Toronto First Week Films 

TORONTO — Boxoffice receipts continued 

to run on a very high level, most 

first-run houses reporting excellent business. 

"Easy Come, Easy Go" proved to be a good 

post-holiday offering for the Imperial and 

other FP houses in its group, while "Alfie" 

still was very strong in its 23rd week at the 

Hollywood, South Cinema. "Lightning Bolt" 

had a very good single week at the Downtown 

and at several other Twinex locations: 

interest also still was high in "Blow-Up" in 

its 11th week at the Towne and Yorkdale 

cinemas. Most Odeon houses had new bookings 

doing very well, especially "The Game 

Is Over" in the third week at the Carlton. 

Capitol Fine Art The Sand Pebbies (20th-Fox), 

6tFi wk Excellent 

Capri Paris Secret (IFD), 2nd wk Good 

Carlton The Game Is Over (Col). 3rd wk Excellent 

Coronet group Georgy Girl Col); 

Morgon! (SR) Excellent 

Donforthi The Taming of the Shrew 

(Col), 3rd wk Excellent 

Downtown group Lightning Bolt (IFD) Very Cjood 

Eglinton The Sound of Music (20tti-Fox), 

OStti wk Excellent 

1 

FoTlawn A Mon tor All Seasons (Col), 

16tti wk Excellent 

Glendale Cineroma Grand Prix 

(MGM), 10th wk Excellent 

Hollywood, Nortti Cinema In Like Flint 

(20tti-Fox), 2nd wk Good 

Hollywood, South Cinema Alfie (Pare), 23rd wk. Good 

Hyland The Deadly Affair (Col), 2nd wk. ...Excellent 

Imperial group Easy Come, Easy Go (Para) 

Internotional Cinema A Man and a Woman 

Good 

(IFD), 22nd wk Excellent 

Nortown Doctor Zhivago (MGM), 25th wk Good 

Towne, Yorkdole Blow-Up (SR), 11 th wk. ...Excellent 

University Hawaii (UA), 25th wk Good 

Voughon—The Bible (20th-Fox), 8th wk Excellent 

Week Business Good 

First 

At New Montreal Thecrtres 

MONTREAL—With the advent of two 

new first-run cinemas here, boxoffice grosses 

generally were good for the week. At the 

Cinema Odeon Place du Canada, "The 

Game Is Over" was very well patronized: 

at the Fleur de Lys Theatre, the initial offering 

of "Tendre Voyou" also attracted record 

crowds. 

Alouette hlawaii (UA), 24th wk Good 

Avenue The Taming of the Shrew 

(Col), 2nd wk Excellent 

Capitol In Like Flint (20th-Fox), 2nd wk Good 

Cinema Festival Loving 

Cinema Place du Canada 

Couples (IFD), 9th wk. 

The Game Is Over 

. .Good 

(Col) 

Excellent 

Cinema Place Ville Marie Blow-Up (SR), 2nd wk. Good 

Dorvol (Red) Deadlier Than the Male (Univ) . . . .Good 

Dorval (Doree) La Mondragola (SR) Good 

Elysee (Resnais) A Man and a Woman (IFD), 

34th wk Good 

Elysee (Eisenstein) Le Bestiaire d'Amour 

(SR), 4th wk Good 

The Sound of Music (20th-Fox), 

Foirview 1 

1 5th wk. at popular prices Good 

Fairview 2 Hawoii (UA), 2nd wk Good 

Fleur de Lys Tendre Voyou (SR) 

Good 

Imperiol Russian Adventure (SR), 23rd wk Good 

Kent Doctor Zhivago (MGM), 24th wk Good 

Loew's Hotel (WB), 2nd wk Good 

Palace Hurry Sundown (Para), 2nd wk Good 

Parisien Monsieur (SF), 3rd wk Good 

Seville The Bible (20th-Fox), 9th wk Good 

Van Home Georgy Girl (Col), 15th wk Good 

Vendome Technique d'un Meurtre (SR) Good 

Westmount A Countess From Hong Kong 

(Univ), 2nd wk Good 

York The Sand Pebbles (20th-Fox), 2nd wk Good 

'Hotel,' 

'Man for All Seasons' 

Pace Good Winnipeg Week 

WINNIPEG—Returns continued amazingly 

steady for the time of year—ahead 

of the same week last year and about the 

same as the previous week. Continuing to 

pace the first runs were "Hawaii," "Htitel" 

and "A Man for All Seasons," all holdovers. 

Also strong were "In Like Flint" and "Easy 

Come, Easy Go" and newcomers "Blow- 

Up" and "Carry On Screaming." "How to 

Succeed in Business Without Really Trying" 

ended a two-week run on an average note. 

Capitol In Like Flint (20th-Fox), 2nd wk. . Good 

Gaiety Blow-Up (SR) Very Good 

Garnck How to Succeed (UA), 2nd wk Averoge 

Hyland Carry On Screaming (20th-Fox) . Good 

Kings Hawaii (UA), 7th wk Excellent 

Lyceum Bullwhip Griffin (BV), 2nd wk Good 

Metropolitan Easy Come, Easy Go (Para), 

2nd wk Very Good 

Odeon Hotel (WB), 2nd wk Excellent 

Pork—A Man for All Seasons (Col), 6th wk. . .Excellent 

Towne Loving Couples (FD), 4th wk Cjood 

First Outburst of Spring 

Hurts Vancouver Grosses 

VANCOUVER—Bright spring sunshine, 

which sent everyone out on the highways, 

plus the opening of Westwood Raceways, 

was too much for the first-run mainstem to 

cope with. Everything sagged as a consequence. 

Capitol Grand Prix (MGM), 9th wk. . Average 

Coronet How to Succeed (UA), 2nd wk Good 

Dominion—Monkeys, Go Home! (Emp), 2nd wk. . ..Fair 

Hyland—A Man for All Seasons 

(Col), 5th wk Average 

Odeon A Funny Thing Happened 

(UA), 7th wk Average 

Orpheum Easy Come, Easy Go (Para), 2nd wk. Average 

Pork Howaii (UA), 1 5th wk Above Average 

Ridge The Bible (20th-Fox), 8th wk. . .Above Average 

Stanley Doctor Zhivago (MGM), 51st wk Average 

Strand Hotel (WB), 2nd wk Good 

Studio A Mon and a Woman (IFD), 2nd wk. Very Good 

Vogue Georgy Girl (Col), 8th wk Average 

D-150 and 20th-Fox Close 

Deal for 2nd Roadshow 


HOLLYWOOD—Marshall Naify, president 

of D-150, Inc., has announced that an 

agreement has been concluded with 20th 

Century-Fox for production of a roadshow 

film in the Dimension- 150 process. Naify 

said the film is expected to be a major release 

and that principal photography probably 

will get under way in July 1968. Currently, 

20th-Fox is releasing "THE BIBLE 

... In the Beginning" in D-150 in major 

cities 

across the country. 

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:: April 17, 1967 

K-3

VANCOUVER 

Clunle> Manager Jack Burdick celcbraicil 

iho start o( the second year for "Doctor 

Zhivago" with a lobby party and gifts for 

the women. 

The local scene was saddened by the 

death within the past week of Gordon Doctor, 

57. brother of Capitol Manager Charles 

Doctor, on March 29. Gordon, who had 

managed Famous Players' suburban theatres 

in the '3()s and '40s, also leaves wife Constance 

and two .sons Gordon N. and Brian, 

both of Vancouver. Services were held Saturday 

(I). 

Jack Lucas, 93. dean of western Canadian 

showmen, died Wednesday (5). He started 

in exhibition via a reel of film he .shot himself 

of the fire following the San Francisco 

earthquake in 1906. After exhibiting it up 

the coast, he settled in Vancouver where he 

opened an independent theatre. As ownerprojectionist 

he operated several suburban 

houses in the city, the last was the Star. Of 

late years he had been a projectionist around 

town. Although retired for several years 

he had been active until last fall. A charter 

member of the Vancouver Canadian Picture 

Pioneers, he will be missed by many, particularly 

past president Don Foli with whom 

he had a friendship of 30 years. 

Daisy Dalgleish, wife of Warner Bros, 

branch manager Earle Dalgleish and long 

active in the city's cultural and charity 

activities, has been elected to a three-year 

term on the board of directors of the United 

Community Services. 

Cinema Services president Shirley Wilson 

planed to Tokyo for a fast look at the Japanese 

theatre equipment he represents locally. 

He is expected back within a couple 

of 

weeks. 

Back from hospitalization where he 

underwent surgery is United Artists branch 

manager Harry Woolfe. Empire Manager 

Bill Grant and Paramount Manager Doug 

White, also hospitalized, were reported on 

the mend. Cascades owner Bill Steele was 

still in Vancouver General, and reported improving. 

Picture Pioneer Jack Mawson 

underwent surgery and is expected to be 

hospitalized for quite a while. 

Strand Theatre Manager Ted Bielby had 

a strong promotional tie-up going with his 

engagement of "Hotel." Radio station 

CHQM and the Vancouver Hilton Hotel 

were offering free accommodations, meals 

and a night on the town to the winners of a 

contest. 

Visiting Filmrow was Gordy West, who 

formerly operated theatres in Sechelt and 

Gibsons, assisted by Terry Frost, who now 

is managing the Park at White Rock. 

on AW A 

Y^hile there was no local competition for 

theatregoers on prospective winners 

of Academy Awards. Ottawa fans showed 

keen interest in features which figured 

prominently in Oscar nominations. The big 

FPC Capitol brought back "Who's Afraid of 

Virginia Woolf?" one week prior to the 

scheduled big night at Santa Monica while 

other theatres added to the excitement by 

playing contending attractions, some for 

lengthy engagements. The holdovers included 

"Hawaii" at the Nelson; "Georgy Girl" at 

one Elgin and "A Man for All Seasons" at 

the Elmdale. A recent and timely arrival 

was "A Man and a Woman" in its French 

veision at the Rideau and the one in English 

at the Britannia. 

News of the death at Toronto of Yvonne 

Taylor, devoted wife of N. A. Taylor, 

brought sadness to many exhibitors and 

friends 

here who knew of her long association 

with her husband as well as her brother 

Raoul Auerbach, both of whom are leading 

executives in Canadian film entertainment. 

She had been successful in her own right as 

owner of two theatres. At her funeral Sunday 

(2) the large gathering at Holy Blossom 

Starf BOXOFFICE coming 

D 3 years for $10 (SAVE $5) 

D 2 years for $8 (SAVE $2) D 

1 

n PAYMENT ENCLOSED Q SEND INVOICE 

THEATRE 

year for $5 

These rates for U.S., Canada, Pan-Amerlco only. Other countries: $10 a year. 

STREET ADDRESS 

TOWN STATE ZIP NO 

NAME 

POSITION 

SOXOFFICE-THE NATIONAL FILM WEEKLY 


• • • 

Temple, Toronto, bore witness to the esteem 

in which she was held. 

Ottawa has had two ozoners operating 

throughout the winter, but the so-called 

drive-in season has made its start at last 

with the opening of the Odeon Auto-Sky 

here. George Delaney's Skylark at Gananoque. 

the "66" at Kingston for a second year 

and the Lindsay (Ont.) Drive-ln. 

The ten-day International Film Festival 

of Laughter, a project of Canada's centennial 

commission, made a healthy start at the 

Ottawa Somerset Saturday (I) to the accompaniment 

of much fanfare with three different 

programs. An opening feature was the 

premiere of "Tant Qu'on a la Sante" ("As 

Long As You're Healthy") from France for 

which Pierre Etaix. producer and star, made 

a personal appearance. The series was 

scheduled to close Monday (10) with the 

presentation of "Press for Time" with 

British star Norman Wisdom expected to 

attend. Admission prices were $1 for adults 

and 50 cents for children. 

Gordon Millar and Jack Critchley. the 

two former theatre managers, have opened 

the Attic Coffee House on Bank Street in 

downtown Ottawa. Larry Kettlers of Peterborough 

has succeeded Millar as manager of 

the Odeon Elmdale, while Bob Maynard is 

in charge of the Somerset. 

Ernie Warren, veteran manager of the 

dual Elgins, who usually takes his holidays 

by installments, has returned from a week's 

vacation. Svend Pedersen, manager of the 

Nelson and secretary of the Ottawa Theatre 

Managers Ass'n, has set plans for an early 

holiday trip to Europe. An Ottawa visitor 

from Toronto was Don Watts, director of 

publicity and promotion for 20th Century 

Theatres. 

Before opening with "A Man and a 

Woman." the Rideau and Britannia reported 

considerable business on "Easy Come. Easy 

Go" in an extended run. and Doug Pinder 

of the Rideau said that candy sales were 

"fantastic," with the confectionary bar frequently 

running short of supplies. 

The Ottawa Capitol, managed by Jim 

McDonough. had the final concert of the 

season by the Montreal Symphony Orchestra 

Wednesday night (5), for which prices 

scaled ud to $6. 

De Luxe Film Laboratories 

Announces Six Promotions 


HOLLYWOOD—Ray Gaul, production 

manager, and his assistant Ned Johnston 

have been promoted to superintendents of 

De Luxe Film Laboratories, it was announced 

by G. Carleton Hunt, president. 

Other promotions also were announced. 

Ellis Mills, customer service manager, 

now is production assistant. His former post 

has been taken by Ken Trefsger, who 

handled 16mm television work, now taken 

over by Ron Jarvis. 

Ted Hageman has assumed a new position 

as production assistant. He was in the 

printing department. 

K-4 BOXOFFICE :: April 17. 1967

Gfftdi^lucâ^n, 

mm 

• CauU>ment • CottceddieHA' • nftitvknaAt£c 

r,.i.-.^t.^^7X.^:>K^v^^ 

Landscaped, fenced "kiddy play:^roiind" is located in from of screen lower ai W'ineland's S

$t MILLION QUO VADIS 

Continued from preceding page 

and c;irpcting. The all-wool seat material is 

by Chatham Mills. Seat pans are painted 

in a matching purple, and the backs are 

unpainted wood grained stainless steel. 

A passageway at the stage left rear of 

the auditorium leads to the projection booth 

and to the cry room. The cry room is located 

on the second floor. It has facilities and 

space for 38 people to sit and view the 

screen in comfort through the windows, 

while the youngsters cannot disturb the 

audience. 

The foyer at the auditorium rear has four 

paintings on the wall which are illuminated 

by recessed ceiling lights. Six Roman torcheres 

are mounted on the rear of the foyer 

wall on either side of the main entrance 

doors and at cither end of the foyer. 

The ceiling of the auditorium is covered 

with white Johns-Manville acoustical material. 

The side walls are stepped and have 

pink fluorescent lighting controlled by a 

dimmer. Lights are kept at high brilliance 

prior to showtime and during intermissions, 

then dimmed to a soft pink during the show. 

The walls are of cinder block covered 

with Velvetex. a rather new process which 

gives an appearance as well as a touch like 

velvet. This is toned purple to match the 

seating. 

The stage drapes are of satin in a hot pink 

shade. The Hurley screen is 25 by 55 feet. 

The general auditorium carpeting pattern is 

a Wilton by Mohawk, with a purple ground 

and a top shade of hot pink. Vinyl tile 

flooring is used in the concessions area, boxoffice, 

manager's office, projection room. 

CREDITS: 

Acoustical Material: Johns-Manville 

Background Panels: Wagner 

Carpeting: Mohawk 

Chandelier: Feldman 

Changeable Letters: Wagner 

Drapes: Northwest Studios 

Interior Decoration: Dorothy Shafer 

Lamps: Strong 

Lenses: Kollmorgen 

Projectors: CENTURY 

Rectifiers: Strong 

Rewinds: Goldberg 

Screen: Hurley 

Seats: Heywood-Wakefield 

Seat Upholstery Material: Chatham 

Sign: Mills 

Sound: Century 

Wall Covering: Velvetex 

Playgrounds Lure Young Set . . . and Parents 

Distinctively fenced spacious playground (left) 

at Black Horse Pike Drive-In Theatre, Camden, 

N. J., is equipped with Miracle swings, climbers, 

merry-go-rounds, whirls, teeter-totters, 

benches. The Sameric Corp. airer serves 1,400 

cars. Drawing (below) shows basic group by 

Recreation Equipment for 75 or more children. 

"Space age" climbers, slides— plus traditional swings, sandbox, whirls — serve children in huge fenced playgroimd of 

Twentieth Century Theatres' new 1,476-car Windsor Twin Drive-In Theatre, 5 miles from downtown Windsor, Ont. 

8 The MODERN THEATRE SECTION ^

Royal Crown Cola Co. Columbus, Georgia •ROYAL CBOWN »N0 BC ARE TRADEMARKS OF ROYAL CROWN COLA CO. REG. U.S. PAI. OFt. C 1967 ROYAL CROWN COlA CO. 

..v.-v-s 

.M-':..^ 

It's 

hard to keep those cups filled with so many 

people demanding RC. And Royal Crown Cola syrup 

offers more servings per gallon and lower initial 

cost than its largest competitor. That means bigger 

profits for you! Royal Crown Cola heads a 

brilliant cast at your refreshment center. . .co-starring 

with such audience favorites as popcorn, candy and snacks. 

RC is the critics' choice for profitable performance. 

And the movie-goers' choice ifor quick, fresh energy. 

More and more people are asking for RC. They like 

that taste of zippy refreshment only RC has. So book 

it now for a long, profit-making run. You'll like 

that taste of money only RC syrup has.

. 

10 The MODERN THEATRE SECTION 

I 

New Camelot is 

a 

prestige 

roadshow house' 

A FLOOR -TO- CEILING, deeply 

curved screen, special projection lenses, 

automatically controlled screen masking, 

and a special stereophonic sound system 

keynote the luxurious new 630-seat Camelot 

Theatre of Sherrill Corwin, president of 

Metropolitan Theatres Corp., and the National 

Ass'n of Theatre Owners, in Palm 

.Springs, Calif. Opened February 4 with a 

$100 per couple benefit premiere for the 

Palm Springs United Fund, the Camelot 

is reported the first theatre of its kind in 

Southern California. 

The Camelot is equipped with the "D-150 

All-Purpose Projection System," which provides 

for pre5entation of all picture sizes 

and aspects including the new "Dimension 

50" 

1 process. The system's automatic mask- 

Con\in's new luxury Camelot Theatre graces Palm Springs. Calif., sliopping center 

Continuecl on page 12 

Camelot's main title curtain and 

color motif are shades of green and 

blue. Theatre's "D-150" system 

permits presentation of all picture sizes. 

Lu.xurioiis lounge area is provided for 

Camelot's patrons. Theatre is reported 

first of kind in Soutliern California. 

Floor-to-ceiling screen has curvilinear 

width of 68 feet, was custom made in 

England. Seats hy Heywood-Wakefield

. 

Mationai 

| 

sells a Carpet 

for popcorn spillers, 

ice cream droppers and 

wild little Indians. 

The name of the carpet is Crestwood. It's a 

theatre carpet. With acoustical and wearing 

quahties that theatres need. 

But before you buy it, you'll want some facts 

and figures from someone who knows theatres. 

That's where your NTS man can help. Theatres 

are his business. He knows what you need in 

floor coverings. He'll show you the industry's 

most complete selection of colors and patterns. 

He'll suggest one that will enhance the appearance 

of your theatre. And he'll not only help you 

save money, but he'll also arrange a payment 

plan suited to your needs. 

He can even tell you which theatres in your 

area already have Crestwood so you can see for 

yourself how well it looks and wears. 

If you're buying a theatre carpet, buy it 

from a theatre man. A National theatre man. 

I want some facts and figures about 

Crestwood carpet from a theatre man. 

Name 

Company 

Position 

Address 

City 

^ 

State, Zip Code 

IMational 

TMEATHE BUPPLV COMPANY 

^^P^ 

411 Sette Dri\'e. Paramus. New Jersey 

lOXOFFICE :; April 17, 1967 11

. . . top 

CIMY ENTRY FORMS DISTRIBUTED 

Continued from pa,i;c 12 

Kansas City; J. C. Evans, Gold Medal 

Products Co.. Cincinnati: J. J. Fitzgibhons 

jr.. Theatre Confections. Ltd., Toronto, 

Canada: Larry Cioldmeicr, Poppers Supply 

Co., Philadelphia; Irving Gordon, Lily-Tulip 

Cup Corp.. New York: Rufus Harris, 

Cretors & Co., Nashville; Bernard Helfand, 

American Broadcasting Companies, New 

York: William Hughes. Dr Pepper Co., 

Dallas: Ward F. Parker, Beech-Nut Life 

Savers, Inc., New York; Lee Parrish, Associated 

Popcorn Co,, Dallas; Leonard Pollack, 

Loew's Theatres, New York; D. W. 

Stevenson, Crush International, Evanston, 

III.: Robert D. Thomson, Pepsi-Cola Co., 

New York; Harvey W. Westfall, The Coca- 

Cola Co.. Atlanta: and Jack Yellin, Stanley 

Warner Theatres, New York. 

Selby Expands Tower Line 

To 28 Standard Sizes 

Adding 12 new in-stock tower sizes, Selby 

Industries, Inc., has expanded its standard 

line of drive-in theatre screen towers to 28 

sizes, 

says William H. Selby. The new sizes 

range from 54 feet wide by 22 feet high, 

with two vertical trusses to 132 feet wide 

by 58 feet high, with five vertical trusses. 

The expanded line now ranges from 50 feet 

wide by 22 feet high, with two trusses, to 

140 feet wide by 60 feet high, with six 

trusses. The screen towers, says Selby, are 

precision-engineered, feature low maintenance 

and maximum wind resistance, and 

are available for immediate shipment worldwide. 

The firm has made over 500 tower 

installations in North and South America 

and in the British West Indies, he adds. 

Miniature Golf Booming Now; 

Vnmatilied Traffic • Getter 

' 

^fliNiATURE Golf is a self-supporting, 

self-liquidating, unmatched traffic-getter, 

and its popularity is booming to the extent 

that it is now being included in the operations 

of drive-in theatres and various other 

commercial and recreational enterprises, 

says Ralph Lomma, president, Lomma Enterprises, 

Inc., the largest manufacturer of 

miniature golf courses and equipment. 

Quoting from the National Golf Foundation 

Handbook, he says that "miniature golf 

is more profitable, percentage wise, than any 

other type of golf facility , . , and golf facilities 

in general are in the top bracket of 

profit-producing recreation enterprises." 

As an indication of the "resurging popularity" 

of miniature golf, Lomma says that 

owners of courses are reporting to him turnstile 

counts ranging from several hundred to 

close to 1,500 people daily, with most of 

the operators charging 50 cents a person for 

about a half hour of golf fun. 

Lomma notes, too, that drive-in theatres, 

motels, roadside restaurants and shopping 

center plazas usually have sufficient space 

to include at least a 9-hole course on their 

land. If not, many make provision to acquire 

the land, he adds. 

Miniature golf today is a more businesslike 

operation than it was in the 1930s and 

1940s, Lomma also states. Today the miniature 

course is tied closely to the public appetite 

for regular golf and, while still providing 

the fun of wild obstacles, it is also designed 

as a putting course to satisfy the desire 

of golfers to improve their game. One 

common denominator that remains, though, 

he adds, is that it is plenty of fun for millions 

of youngsters and adults who play the 

game each week. 

In a structural sense, says Lomma, miniature 

golf courses are radically different 

from those of three decades ago, "at least 

Lomma courses are." They are portable, and 

the courses may be laid into playing position 

in one day. The same courses can also be 

moved inside in one day for winter use in a 

basement or any appropriate room. Costs 

for Lomma courses range from $3,250 to 

$9,900, he says. Only one attendant is needed 

to handle several hundred customers a 

day. And courses can be financed. 

Open For Business 

t-The Best, Most Profitable 

Barbecue Business You 

w 

Ever 

Had! 

Open Castleberry's genuine Pit-Cooked 

Barbecue . . . heat 

. 

. . ladle it on a bun 

and SERVE! Nothing is easier, 

faster. This delicious Barbecue vîns customers 

instantly, brings them back again and 

again. You net a minimum profit of IS^"' 

per sandwich, $3.60 per 30-oz. can, $86.40 

per case. This is business too good to miss. 

Get your share now with Castleberry's — 

America's best-tasting, best-selling genuine 

Barbecue. 

CONTACT YOUR DISTRIBUTOR, OR WRITE 

FOOD COMPANY *^^^ 

AUGUSTA. GEORGIA 30303 

The MODERN THEATRE SECTION

I 

Fanta is the 

TRADE-MARK® 

argest selling 

brand orange 

soft drink 

ntlie 

uvorid! 

Fanta Orange smells so much better. . . it just has to 

sell 

better. Contact your local wholesaler for 

The Coca-Cola Company for Fanta Orange. Also Fanta 

Grape and Fanta Root Beer. 

4. Try a wild idea to develop new popcorn 

Continued on following page 

^ 

paper 

coating developed 

for EXCLUSIVE use 

on BUTTERCUP. 

SUPUROISPLAV INC. 

SERVER SALES INC. 

1109 NORTH MAYFAIR ROAD 

MILWAUKEE, 

WISCONSIN S322B 

jBOXOFFICE :: April 17, 1967 

17

'Amount of Purchase Often Hinges on Initial Approach' 

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How to Train Your Concessions Attendants 

To Be Salesmen Instead of Order Talcers 

By LEE H. JOEHNCK 

Concessions Merchandising Manager 

Commonwealth Theatres, Inc. 

Kansas City 

Often the concessions attendant's first approach 

or contact with the patron or customer determines 

the amount of purchase that will be made at the counter. 

If the attendant is rude or abrupt or in too great a hurry 

to serve the customer during the intermission, the customer 

will likely purchase only one item. One of the rules for our 

concessions attendants, therefore, is: "Work fast, but never 

rush the customer." Following is a checklist of additional 

rules for attendants: 

1. "May I Help You, Please?" These should always be 

your first words to the patron. Then, after the customer 

has been given his or her full order, always follow up by 

asking: "Something else, please?" Many times after the 

original order has been completed you have an opportunity 

to use "suggestive selling," thereby increasing the amount 

of the sale. Strive to be more than an order taker, but rather 

a salesperson. 

Address a regular customer by name if at all possible. 

A person enjoys hearing his or her name, and it also reminds 

the individual that you remember him and appreciate 

his patronage. When a regular customer has been absent 

for some time, never fail to greet him with "We have 

missed you" or "We are glad to see you again." Make the 

person feel that he has been missed. 

Be Certain to Furnish Convenience 

2. Completing the Order: After the customer has been 

given sufficient time to study the menu, place his order 

and have it filled. Stop and think how it will be carried by 

the patron. This should also be a part of your service to the 

customer. Never leave a customer helpless—trying to determine 

how to carry the purchase back to his car or to his 

seat. Offer him a carry type tray for this purpose. Sometimes 

this works to great advantage in our indoor theatres 

as well as in our drive-ins. The customer expects and deserves 

convenience. We must be certain to furnish this 

commodity. 

3. "Suggestive Selling": Do not be just another order 

taker. Never fail to suggest to a customer who seems to be 

encountering difficulty in deciding or who seems confused 

as to what to purchase. Help him—and help increase the 

sale. Speak up and suggest your main items: buttered popcorn, 

giant cold drinks, hamburgers, hot dogs, pizza, etc. 

Suggest them as partners: buttered popcorn and a giant 

cold drink. And watch the sales increase. This can be fun 

for you, helpful for the customer, and will certainly increase 

the size of the sale. 

4. Increasing the Size of the Purchase: The only sales 

medium in our snack bars is the merchandise displays and 

the point of purchase material. This is not sufficient, in 

most instances, and it is the duty of the concessions personnel 

to assist in this important phase selling. A good 

concessions attendant — again — is a salesperson, not an 

order taker. Remember, all items in the snack bar are for 

sale; therefore, you should recommend and sell. 

When a customer orders a hamburger or a hot dog, you 

should ask, "What would you like to drink?" Then, list by 

name the drinks you have for sale. Suggest a giant drink! 

Most customers will respond to your suggestions. Nothing 

happens until somebody sells something! 

Remember, also: Know the large sizes of all the merchandise 

in your snack bar. Sell the large or giant size 

This article is based on the Concessions Manager's 

Manual of Commonwealth Theatres, Inc., Kansas City. 

It is the second in a series by Lee H. Joehnck, the circuit's 

concessions merchandising manager. The first appeared in 

the December, 1966, issue. 

items, because you are then doing a doubly good job as a 

salesperson. When a customer asks for popcorn, your immediate 

question should be : "Buttered?" 

When the customer pays for his purchase, any currency 

above $1 should be placed on the sill of the register while 

you are making change. Take an extra few seconds and 

avoid the mistake of either undercharging or overcharging 

the customer. 

During intermission the popcorn kettle should always be 

popping, the griddle should always be sizzling, the butter 

should be melting right in front where the customer can 

see it. Sufficient boxes of corn (plain and buttered) should 

be ready for the first rush. Large cold drinks should be 

drawn and displayed on the serving area of the drink machine 

or on the counter. Items should be ready to be purchased 

and carried away by the patron. 

Tact and discretion—in selling and suggesting—should 

always be used, as management never wants the patron to 

feel that he is being oversold. Be exceedingly polite when 

you approach the prospective customer. 

Last but not least: Always stop, think and be prepared! 

You will find that most customers are understanding and 

realize that they can not all be served at the same time and 

will wait their turn for service. If you get excited and confused, 

you cannot carry on your work properly. Be prepared—this 

is the secret—and you will never have anything 

but smiles, fun and the happy inner thought that you are 

taking care of your customers in the best way possible and 

doing your job right. You are prepared when you have 

everything filled and ready at your fingertips. Check with 

the concessions supervisor or the theatre manager to find 

out how much to prepare ahead of time. 

Be alert. Ask questions. That's the way to get the 

answers. Good luck and good selling! 

paCUD LJCJIV1I=>/\IMY 

AUGUSTA, GEORGIA 303G3 


, 

or 

' 

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', 

1 

' 

boxes 

1 

trailers 

I 

I 

: 

popcorn 

I 

3. 

; 

butter 

j 

I 

'Urge to buy is waiting' 

How to sell more 

popcorn and serve 

it in best way 

By GEORGE K. BROWN 

Executive 

Vice-President, 

Wyandot Popcorn Co., Marion, Ohio 

I HE POPCORN MACHINE mUSt be 

placed in the most advantageous location in 

the center aisle if possible and spotlighted 

tastefully. If you can, take the tickets next 

to the machine. Use the Popcorn Institute 

acetate sign kits, the Gold Medal Illuminated 

popcorn sign, or the many other electrical 

popcorn signs and mobiles that are 

available. Do not hesitate to use movie 

trailers featuring popcorn and butter corn. 

Remember, cleanliness of your equipment, 

counters, and concessions personnel are a 

must. Build mass displays of loose popcorn 

in the machine and of butter cups displayed 

in a rack under heat lamps. 

Appeal to the sense of smell: Pop at peak 

times and use a filter that removes grease 

particles, but not all the odor. 

Appeal to the sense of taste: Give three 

to four kernels as a sample in a nut cup to 

stimulate the appetite. Time your intermission 

in drive-in theatres late enough so 

that everyone has a good appetite. Never 

serve stale, tough popcorn. Throw it away 

if you cannot rewarm it to a crisp tender 

condition. 

Personal Sales Pitch for Popcorn 

Appeal to the sense of hearing: Have your 

doorman or concessions attendants give a 

personal sales pitch for popcorn. Train your 

concessions attendant to use conversions. 

For e.xample, when a patron asks for a 

drink, suggest a drink and popcorn. When 

they ask for butter corn, suggest the large 

giant size. Use one step at a time to avoid 

insulting or angering the customer. 

Appeal to the sense of value: 

. Put a free pass to the show in every 20 

and advertise this with signs, movie 

and banners. Don"t forget the verbal 

plug- 

2. Give a coupon with the admission 

ticket that is good for 5^ off on a box of 

or 100 off on a cup of butter corn. 

Give a free drink with each 250 or 350 

corn purchase. 

4. Try a wild idea to develop new popcorn 

this "NAME-BRAND" means PROFIT 

to 

the nation's most successful concessionaires 

ucuuu 

24.. 

25= 

fs^^ 

Continued on following page

— 

HOW TO SELL 

MORE POPCORN 

Continued from precedins page 

customers who normally buy some other 

item. 

a. Give money in all 350 or 500 butter 

corn guaranteeing to have at least 100 and 

up to $ 1 .00 in each cup. 

b. Give a free regular popcorn with 500 

purchase of concession items or a free butter 

corn with $1.00 purchase of concession 

items. 

c. Give favors, such as plastic flowers, 

with butter corn. 

Tips on Running Contests 

5. Have a contest—Writing a theme on 

how to sell more butter corn. As a prize, 

award a yearly pass to the theatre with a 

drink and popcorn each time they go. Use 

photo identification badges so that this will 

not be abused. Or have a contest on how 

many kernels in a pound or a 5-pound jar 

of popcorn. It is more effective if you do 

not stale exactly how much popcorn is in 

the container. 

Do not hesitate to sell popcorn in art 

houses, but do it with a flair for elegance 

and showmanship. 

Warmers or on-location popping: Warmers 

using centrally popped corn obviously 

have greater efficiency and consistent 

product than might be true where individual 

operators are popping on location. However, 

the action, aroma and concept of 

fresh popcorn is an advantage that onlocation 

popping will always have. 

Popping techniques: You must start with 

good raw materials. The very best quality 

popcorn is cheap even if the cost is $1.00 

per cwt. more than competing corns. We 

suggest cocoanut oil or peanut oil using ii 

pounds of oil to 100 pounds of raw popcorn. 

We also think 40-Red coloring is 

better than 25-Red or uncolored oil. This is 

a personal preference that will vary from 

place to place throughout the country. Use 

six or seven pounds of fine flake salt wi-th 

or without monosodium glutimate with 

every 100 pounds of corn. Be sure you buy 

popcorn boxes that are made of food board 

rather than lower grades of board which 

give off an odor to the popcorn. 

How to pop: Turn on the popping kettle 

and add the normal charge of oil plus five 

or six kernels of raw corn. When these 

kernels pop, add the normal amount of 

popcorn and salt. After these have popped 

add oil, plus cern and salt one immediately 

after the other. Time the cycle from the 

time you add the corn until the kernels have 

quit popping and you are ready to dump. 

When to Add Raw Popcorn 

If it is less than two minutes, you should 

add more raw popcorn and if it is over 

IVi minutes, you should reduce the amount 

of raw popcorn. If you change the amount 

of corn used, be sure to compensate the oil 

so that you are using 33 per cent. When 

you're ready to quit popping, turn off the 

heat at the mid-point on the last pop. 

How to hag or box popcorn: It is very 

important to use a speed scoop or a scooping 

technique that will not crumble or break up 

the kernels of popcorn. Do not box too far 

ahead, as the corn can be kept fresh better 

in bulk than it can in the box or bag. 

Choose the "Right" Oil 

Choosing the "right" popping oil: We 

prefer cocoanut oil because it is inexpensive, 

cleans off the kettles easily, and has no 

rancidity problems. However it is solid below 

76°F., and many times has to be melted 

in order to use in concessions operations. 

Peanut oil is also very popular and is liquid 

at most concessions stand temperatures. It 

does tend to gum on the kettle after repeated 

usage and occasionally will give 

rancidity problems upon repeated re-warmings. 

Normal on-location popping, however, 

would have no rancidity problem with peanut 

oil. 

Attendants' enthusiasm: This is the key 

ingredient to successful popcorn concessions 

sales. Your employes need to know 

your sales goals, believe in your sales goals, 

and reflect courtesy and neatness. They 

should be taught how to convert sales to 

costlier items as mentioned above. We 

recommend a bonus schedule with real 

benefits tied to sales increases. Time off is 

Continued on page 20 

DRIVE-IN THEATRE SCREENS 

By D & D 

• Strong-Economical Design by Registered Steel Engineers 

A.I.S.C.

^ 

M[?[i[^_, 

presents 

35/70 

(^l^li^SWS fi^^ 

35/70 

^[^= M^WfiiKFi 

FROJEam ARC LAIUPS 

with the Exclusive Ashcraft \Patented 

Core-Lite Optical System! 

...THE MOST MODERN, EFFICIENT 

PROJECTION ARC LAMPS EVER 

DEVELOPED FOR LIGHTING 

ALL THEATRE SCREENS! 

C.S. ASHCRAFT MANUFACTURING CO., INC. 

36-32 THIRTY-EIGHTH STREET, LONG ISLAND CITY, NEW YORK g^^ **^s;^^ 

'BOXOFFICE :: April 17, 1967

. 

. . MONEY 

I 

NEWT]®(BISTAR 

POPCORN POPPERS 

ECONOMYI 

STYLINGI 

CAPACITY! 

Available NOW! 

COMET #59 

8 OUNCE 

$215.00 

Star's NEW Comet #59—8 ounce Popper 

produces 175-One Ounce soles per Hour 

. . . really puts you in the hottest profit 

bracket going. 

i^»TbIfe

. 

^TheWonder Theatre's 

sound 

is as good as any 

in the country" 

NORELCO all transistor theatre sound system, 

as installed at the new Wonder Theatre, 

San Antonio, Texas... an Interstate Circuit, 

inc., theatre. 

When the Wonder Theatre selected 

new Norelco transistor sound to go 

with their Norelco AMI 70/35mm 

projectors, it was the first installation 

of the system in the southwest. How 

did it work out? Here are a few quotes 

from the supply dealer (Modern Sales 

& Service, Inc.) and from owners and 

film company representatives . . 

"It was a pleasure to install beautiful 

equipment and find that when you 

push the button, it works." 

"Extremely pleased with the installation. 

Went together beautifully, no 

problems involved whatsoever." 

"With the combination of sound 

equipment and acoustic treatment in 

the auditorium, I believe we have as 

good sound as is presented anywhere 

in the country." 

"Everyone praised the sound." 

"Completely pleased with the lack of 

problems on the job." 

"The two principal operators came off 

of the oldest established downtown 

theatre just to be able to work in this 

beautiful new booth." 

Academy Award Winning Norelco 

AAII 70/35mm projectors were the 

obvious choice for projection. The new 

Norelco sound system gives the Wonder 

Theatre all the benefits of superior 

/Voreh 

MOTION 

PICTURE 

EQUIPMENT 

DIVISION 

Norelco sound as well as sight. Benefits 

such as six individually adjustable 

channels capable of attaining perfect 

acoustical balance anywhere. Pushbutton 

sound selection of 3 non-sync 

sources and every type of film track 

from single channel optical to 6 

channel magnetic. All transistor plugin 

amplifier units. A built-in selftesting 

system. And the remarkable 

achievement of compacting this entire 

versatile system into two 15" wallmounted 

cabinets. 

Your authorized Norelco supply 

dealer will gladly provide all the facts. 

toSi'«LE«f, 

NORTH AMERICAN PHILIPS COMPANY, INC. • 100 EAST 42ND STREET, NEW YORK. N.Y. 10017 


made 

Increased Earnings in '67 

Are Seen for Dr Pepper; 

2 New Directors Named 

Dr Pepper is heading toward anothei 

year of increased sales and earnings if 

WHY... 

are there more RCA designed speakers used 

in America than any other make? 

Because they cost less in the long run! For over 20 years, 

RCA designed speakers have brought more sound, better 

sound, and more profits to more drive-in owners than 

any other name. Only DRIVE-IN THEATRE MFG. CO. 

offers speakers . from actual RCA dies. So when 

it's time to specify or replace speakers . . . 

get the best, 

get speakers designed and developed by RCA and exclusively 

manufactured by DRIVE-IN THEATRE MFG. CO. 

DRIVE-IN "2^^?^ 

MFG. CO., INC. 

709 North 6th Street • Kansas City, Kansas 66101 Area Code 913—FA 1-3978 

Coming: June 19 

DRIVE-IN 

TRI SWING 

the action apparatus 

it swings 

it whirls 

it see-saws 

PLAYMATE 

playground equipment 

The DELMER F. 

Box 288 

Concordia, 

Kansas 

write for free brochure 

HARRIS Co. 

DEVELOPMENTS Issue 

Advertising Dea:^line: May 29 

BOXOFFICE-MODERN THEATRE 

825 VAN BRUNT BLVD., Kansas City, Mo. 64124 

1967, H. S. Billingsiey, president, tolc 

stockholders at the annual meeting in Dallas 

last month. Terming 1966 the firm's most 

successful year on record, with a 1 3 per cent II 

increase in national syrup gallonage and 

22 per cent boost in earnings, Billingsle 

said gallonage is well ahead of last year an 

should maintain the 1966 rate of increase 

"Earnings for the year," he estimated] 

"should be about $2.25 per share, up frore 

$1.94 last year." 

Stemmons, Thompson Named Directors 

Two Dallas businessmen, John M. Stemn 

mons and John P. Thompson, were elected 

directors at the meeting. Retirement of two 

veteran board members. S. M. Leftwich, 

Dallas attorney, and Don C. Bryan, Montgomery. 

Ala., was announced. All othei 

directors were re-elected. 

Stemmons is president of Industrial Prop^ 

erties Corp., Dallas. Thompson is president 

of Southland Corp., Dallas, operators of the 

nationwide chain of 7-Eleven stores. 

All officers of the firm were re-elected at 

a board meeting following the stockholder 

meeting. 

G. Henry Cretors Heads 

Improvement 

.^'"nmw 1^^^ 

Program 

G. Henr; 

Cretors is in charge of 

the continuous program 

of improvemeni 

in all Cretors & Co. 

models and special 

purpose popping! 

equipment and also 

^^h|^ ^KKm heads the national ac- 

^^^H^ ^^^^H count program, t h ei 

l^HK^L^^Î^H firm announces. He' 

G. Henry Cretors 

has been actively engaged 

in the business 

since 1962, when he completed his education 

at Knox College, in Galesburg, 111. The 

firm was founded by his great-grandfather 

75 years ago and is now headed by C. J. 

Cretors. Rufus Harris is sales director for 

the firm. 

ive-in screen brightness can lie doubled 

and ligbt uniformity improved 33"o for 

a penny more per hour by s^^^'itcbing- from 

Brenkert, IVIagnarc, Mogul or other lo-w current 

lanrips to the Futura. 

Incidentally, your equipment dealer* ^will 

tell you about a package deal on lamps and 

associated BI-POWR rectifiers ^vhich saves 

you. big nnoney. 

Send for brochure no>v and 

forget about D.S.T. 

THE

I 

— 

Worth Chewing Over 

Melting 

the myth 

by GEORGE RAUSCH 

It's 

never too I 

early for a 

little spring 

talkwithcandy 

salesmen and 

candy buyers. 

Salesmen have 

a problem and 

(much as we hate lo say it) 

you 

buyers seem to be it! 

We'd like to take this time to 

try and convince buyers to 

GIVE SECOND THOUGHTS TO 

THE ANNUAL SUMMER CUT- 

BACK IN CHOCOLATE ORDERS. 

I know a candy manufacturer 

whose chocolate covered 

mint has its 

highest per capita 

sales in the state of Arizona... 

all year 'round. 105 degrees in 

the summer is not unusual . . . 

and Arizona keeps re-ordering 

chocolate. 

Meanwhile, back North, the 

chocolate cut-back is in full 

swing. Now, we ask you, does 

this practice make sense? Ten 

years ago . 

. . yes, 

but then so 

did the Edsel. This is the era of 

temperature controlled trucking, 

air conditioning and even 

special chocolate coatings designed 

to resist suinmer's heat. 

Let's up-date our thinking 

and keep the counters full of 

chocolate this summer. Kids 

will love you for it! 

e«pectfully wtn^s, 

i/ice President, Mason Candies, Inc. 

PQ 

. 

For profits 

• ^J • melt away 

thai 

. . 

will 

slock 

never 

up on 

Mason Mints, Dots, Black Crows, Almond 

Cocoaniit and Peaks. Mason 

Candies, Inc., Bo.x 549, Mineola, L.I., 

N.Y. 

'Treat your projector as if 

it were a fine watch, car' 

How to 

By Wesley Trout 

Prevent 

Damage to Film: 

Watih Equipment 

By WESLEY TROUT 

WW E 

FIND 

MANY THEATRES With 

projectors not having 

properly adusted lateral 

guide rollers, 

L'ates and other components 

that guide the 

lilni down from the 

upper magazines 

through 

magnetic 

sound heads, mechanism, 

and down 

through t h e optical 

sound head. Film must, in order to avoid 

film damage, travel in a straight line. Moreover, 

the film from the upper lateral guide 

rollers must travel in a straight line and be 

held steady in order to prevent side motion. 

Accurate Alignment of Film Patli 

Gauges are available for checking and adjusting 

these parts and are distributed 

through many theatre supply dealers at a 

reasonable price. They are simple to use, 

and they are essential to accurate alignment 

of the film path from the upper feed sprocket 

down through the guide rollers, intermittent 

sprocket and lower takeup sprocket. 

Also, do not neglect the proper alignment 

of the projector mechanism to the optical 

sound head on which it is attached, because 

incorrect alignment of these two units can 

also cause film damage when the film does 

not track straight. The mechanism must be 

installed on the sound head so that the film 

will come off the lower sprocket in a straight 

line down to the optical sound head. Likewise, 

excessive pull on the film by the takeup 

reel will also cause damage to sprocket 

holes, etc. 

The large gauge is used to align the film 

path from the fixed gate guide rollers to the 

intermitent sprocket. The gauge is so designed 

that it may be used to align most 

leading makes of 35mm projector mechanisms. 

Critical plus-minus tolerance on the 

gauges is held to 0.0001 inch. Bear in mind, 

the gauge is designed in a manner to assure 

alignment adjustment which will accommodate 

plus-minus film width tolerances and 

normal film shrinkage. 

One should also be aware of the fact that 

there is always some minute difference in 

film width in various prints. This is taken 

WE CAN ARRANGE 

If 

A SHOWING 

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you would like to sell more food 

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speed up your service, make more 

money and have a happier customer, 

we can show you how. 

Just call 

& 

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AC 314 YO 4-4510 

INC 

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RO LL- 

m 

f«f 

.ER S«* 

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CHIP-TYPE SNACK RETURNS 

OVER 70% PROFIT! 

• Zesty, salty tang builds repeat 

business, stimulates cold drink 

sales 

• Fast, easy operation 

• tocation proved in leading 

drive-in theatres 

IT WILL PAY YOU TO ADD FLIPS 

TO YOUR SNACK OPERATION 

WRITE TODAY FOR CATALOG. 

^1 

Get the profit- packed bonus: 

"How to make money in Snack Sales.' 

GOLD MEDAL 

PRODUCTS CO. 

1849 Freeman Ave. ' 

Cincinnati, Ohio 45214 

24 The MODERN THEATRE SECTIOI

. . Phone 

care of by the lateral guide rollers which are 

held in position by a small spring. This difference 

in film width, in most cases, is due 

to shrinkage and age, etc., but is really, 

more or less, negligible. The lateral guide 

rollers— properly adjusted, free of dirt accumulation 

and rollers running freely with 

no grooves—will take care of keeping the 

film running in a straight line despite any 

negligible changes in width. 

In our inspections, we find that the fixed 

guide rails on most mechanisms have often 

been the source of trouble and need to be 

properly adjusted for the smooth film travel 

so necessary for a perfect projected image 

on the screen. In many situations these rails 

were found spaced too closely together—to 

an extent that the film would be forced into 

a cupped position by the rails. Or we found 

the lateral guide roller assembly needed adjustment 

in connection with the inside rail. 

When such condition existed, sharp focus 

could not be obtained and would cause unnecessary 

wear on the sides of the film. If 

you have this condition, you should immediately 

correct it by using the precision alignment 

gauge for more accurate adjustment. 

It can be accomplished in a very short 

length of time and will assure smoother film 

travel and eliminate unnecessary wear on 

film. 

By checking your mechanism you will 

probably find these rails are held in place 

by machine screws, and — on some late 


Caught with your screen tower down? 

AND GET BACK IN BUSINESS QUICKER 

• Selby — from drawing board to finished 

product — (quickly). 

• Screen Towers from Selby stock, 

erected on location by experienced 

Selby crews. 

• Modern Selby Towers are designed 

and Installed in accordance with rigid 

structural specifications. 

• Selby offers a complete line of structures 

for drIve-in theatres. 

New Equipment for 

Calvin 

eJcoy 

Drive-In Theatre Structures And Service s 

HOICE OF MODERN 

EFFICIENT 

PREFAB 

BOX OFFICE 

SELBv 

TOPOGRAPHICAL 

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On Call 24 Hours A Day . 

industries, inc. 

Area Code 216-659-6631 WEST RICHFIELD. OHIO 44286 

Peter G. Becker, booker and supervisor 

of equipment in Dipson Management Co. 

theatres, checks new equipment installed 

in Colvin Theatre, with Walter Croft, 

projectionist. Located in Kenmore. N.Y., 

a Buffalo suburb, the Colvin installed 

Simplex projectors, Ashcraft lamps, 

Kneisley rectifiers. Simplex four-channel 

magnetic sound, A Itec-Lansing 

speakers, Bausch & Lomb and Kollmorgen 

lenses. Jerry Goerge, manager. 

National Theatre Supply's Buffalo 

branch, and Ken Kavanagh, of Buffalo's 

motion picture operators union, worked 

with Becker and theatre on installation. 

ATTENTION 

SUBSCRIBERS 

Change of Address? 

Zip Code Correct? 

We can assure you of prompt 

delivery of your magazine if we 

have your correct address and 

ZIP CODE on your mailing label. 

Postal regulations require us to 

mail according to ZIP CODE. 

If you move, be sure to send us 

your old mailing label, your new 

A TT> 

address and ZIP CODE! STATE ZIP 

(or. 

Name 

Street 

City 

State . 

MAIL TO: BOXOFFICE, 825 Van Brunt Blvd., Kansas City, Mo. 64124 

rBOXOFFICE :: AprU 17, 1967

9AV 06AR 

WANT TO 00 "TO THE 

jJntV^-m T0N4OMT 

^ E 

I"M APRA 

FREE ONE-MiNUTE TRAILER. CLOTH 

BANNER FOR CONCESSION STANDS. 

COUNTER DISPLAY. 

See why in 1965 to 1966 PIC sales to 

drive-ins bit an all-time high. 

Write topic 

CORPORATION 

28-30 Confield St Orange, N.J. 07050 

IN 

CANADA 

Atlantic Import Co. 

131 John St. S., Hamilton, Ont. 

Canada Fishing Tackle & Sports Ltd. 

91 Wellington St. W., Toronto, Ont. 

Rooney & Mervyn, Ltd. 

801 805 Queen St. E., Sault Ste. Marie, Ont. 

models — "locating" pins. Keep this in 

mind: When other alignment conditions are 

corrected, the locating pins have to be removed 

or driven in sufficiently to allow 

proper spacing adjustment between the rails 

for proper film running clearance. By whatever 

means necessary, it is essential, of 

course, that the gauge fit between the fi.\ed 

rails when the intermittent sprocket is correctly 

aligned with the lateral guide rollers 

at the top of the film gate. The intermittent 

sprocket operates, of course, in a permanent 

location and with very, very little end-play 

in the sprocket. The intermittent sprocket 

should have just enough end-play that you 

can barely feel it, or you will have side 

motion of the projected image. In all modern 

projectors there is provision for properly 

adjusting the intermittent sprocket. 

Important to Rotate Sprockets 

Be sure to remember: During the alignment 

procedure, the sprockets should be 

rotated to a point which places the tooth 

at such angle that the notched edge of the 

gauge engages the sprocket at the widest 

point, or base of the sprocket. This is essential 

in your alignment procedure for a perfect 

job. 

Now, the gauges used to align the upper 

feed sprocket to the fixed lateral 

guide rollers 

are very simple to use and no trouble 

should be experienced if directions sent with 

the gauges are carefully followed. The 

gauges are available in three different 

lengths to accommodate various standard 

makes of mechanisms. On a few types of 

mechanisms it is possible to adjust the placement 

of the intermittent sprocket on the 

starwheel shaft. But keep in mind that many 

intermittent sprockets can be slightly moved 

to take out end-play. On types of mechan- 

A 'Red Carpet' Wekome 

As part of Dr Pepper's annual "Red 

Carpet Week" for salesmen visiting its 

Dallas headquarters, Jackie Murphy, 

receptionist, pins posy on two Dallas 

Ford representatives (right and second 

from right). Watching are Dr Pepper 

officials (left to right): A. J. Kincaid, 

purchasing manager; H. M . Browder, 

vice-president/ administration; H. S. 

Billingsley, president; W. W. Clements, 

executive vice-president; E. M. Dosser, 

vice-president/ purchasing. 

Slow burning, brighter burning 

National* projector carbons — like the new 

L-0110 — give more light per lamp trim. At less 

cost. The special rare earth core of this new 

11-mm carbon permits operation in the 110- 

130 amp range, with top performance at 125 

amps, compared to the 120-amp maximum for 

standard 11-mm by 20 in. positives. Checi< to 

see if you can get the extra advantages of this 

new 1 1-mm carbon for your screen. 

Slow burning and higher amperages 

result in greater clarity and brilliance for today's 

longer throws and wider screens. More than 

ever, it pays to specify National projector carbons. 

Unior. Carbide Corporation, 270 Park Ave., 

New York, N. Y. 10017. In Canada; Union Carbide 

Canada Limited, Toronto. 

CARBON PRODUCTS 

IQQ/C/ 

ANNOUNCING A NEW IMPROVED 

"DRIZZLE 

CARD"® 

BOOST RAINY NIGHT ATTENDANCE 

* New foolproof instructions 

* Easily attached, stays on 

* Pleases patron, handsome profit 

DRI-VIEW 

For full deloils write to 

MANUFACTURING CO. 

1800 Dutch Lone, Jeffersonville, Ind. 

TICKET PRINTERS SINCE I898_ 

WRITE US 

ABOUT YOUR 

NEEDS 

RESERVED 

ROLL-MACHINE 

BOOK STRIP 

Portable 

Ticket Racks Correct in every particular 

WELDON, WILLIAMS 6' LICK 

501 SU 3-4113 • P. O. Bon 168 

FORT SMITH, ARKANSAS 72901 

The MODERN THEATRE SECTIOf

I 

i 

The 

! 

' Jack 

i 

. 

isms where it is possible to slightly change 

placement of intermittent sprocket, alignment 

is usually facilitated by first adjusting 

the fixed guide roller in alignment with the 

upper sprocket, then aligning film path 

through gate, sprocket, etc. This is explained 

in the instructions sent with the guides, of 

course. 

EPRAD sound systems sound better indoors or out. 

Intermiltent Idler Shoes 

When the placement of the intermittent 

sprocket can be slightly changed, if necessary 

for perfect alignment of film travel, the 

intermittent idler shoes must be carefully 

checked for proper alignment with the 

sprocket teeth (Teeth must ride in the center 

of the shoe). We find many mechanisms 

with shoes "riding" the film, when they 

should be adjusted to hold the film snugly 

and not with excessive tension that will 

damage the film and cause unnecessary 

wearing of the shoes. If the film trap shoes, 

or film running plates, are badly worn, they 

must be replaced and properly adjusted, 

before you align the film path. Moreover, 

in projectors equipped with a film trap, this 

component must be perfectly aligned up and 

down with a straightedge. In some projectors, 

the film trap holder should be carefully 

checked and have no lost motion. It also 

should fit snugly but still not have any bind. 

OPTICAL-SOUND AMPLIFIER 

All transistor design. Exclusive 

power circuit. Plug-in construction. 

Unsurpassed quality 

sound for 35 up to 3,500 seats. 

Complete with pre-amp and 

power amplifiers, fader control 

extension kit, coax cables. 

Works with all type sound 

heads. 

P-1000 POWER AMPLIFIER 

Only all-transistor power amplifier 

designed specifically for 

drive-ins. 200 watts with a 

rated peak audio power of 475 

watts. Will handle over 1,000 

drive-in speakers. Fits in a 

standard amplifier rack. 

Emergency switching panel 

optional. 

6-4-1 HEAD AMPLIFIER SYSTEM 

Transistorized front-end system 

handles with ease the 

critical step in sound reproduction 

. . . pre-arnplification. 

Six models: 6-track and 4-track 

magnetic and optical in high 

and low level systems. Compatible 

with all type sound 

heads and power amplifiers. 

Sprocket Teeth Spacing 

These special gauges also serve to check 

the proper spacing between sprocket teeth. 

If the gauge does not fit the sprocket teeth 

spacing, the sprocket should be replaced, as 

it will do considerable damage to sprocket 

perforations in the film. However, this is 

unlikely when you purchase your parts 

from a reliable 

theatre supply house. 

Note: The make and model of the projector 

mechanism on which the smaller 

gauges are to be used should be designated 

when ordering from your supply dealer. This 

is 

absolutely necessary in order to obtain the 

ones that will work on your projector. 

We also wish to stress the importance of 

the lateral guide rollers located above the 

gate of your mechanism. One side of the 

assem.bly is fixed, and the other side— in 

most standard mechanisms—is movable, so 

that the rollers can be correctly adjusted to 

compensate for slight changes in film width. 

These rollers should be checked frequently 

to see that they turn freely and there is no 

bind that may cause grooves in the rollers. 

iThey require a small amount of lubrication 

.every day. Use a small stiff bristle brush for 

;cleaning out any accumulation of dirt that 

!may cause the rollers to cease turning. 

lateral guide rollers' spring that alilows 

slight expansion if the film is slightly 

|different in width should be checked occaisionally 

to sec that the spring (or springs) 

|has not become too weak to keep the rollers 

jproperly adjusted for straight film travel. 

iWe have often taken this spring out and 

'lightly stretched it. to obtain sufficient ten- 

|iion on the rollers but not enough to cause 


i 

ACCESSORIES FOR 

ANY SYSTEM: 

\ 

Monitor amplifier DC-AC Exciter lamp power supply Monitor speaker 

Want proof? Phone a few users. Send us the bill.'^' 

Best way to check a product is to talk to users. Here are a few users. For a longer 

\\st,write to us today. 

' 

Armstrong, Armstrong Theatres, Inc., Bowling Green, 0. (419)352-5195 

Bill Toney, Martin Theatres, Columbus, Ga. (404) 323-7365 

Oscar A. Brotman, Brotman & Sherman Theatres, Chicago, III. (312) 321-1200 

Julian Rifkin, Rifkin Theatres, Boston, Mass. (617) 426-2698 

Martin Shafer, Wayne Amusement Company, Wayne, Mich. (313) 721-2100 

Tom Finucane, Cinema I, Columbia, Penna. (717) 684-2732 

"State whom you called, the time and charges. Refund limited to $5.50 

to pay for five 3-minute nite rate station calls to anywhere in the continental U. S.) 

ASK YOUR EPRAD DEALER ABOUT OUR 

SPECrAL "ANTI-INFLATION" DISCOUNT. 

FOR MORE INFORMATION about products described 

Service Bureau coupon on page 39. 

(sufficient 

Sofd tnternationaUy Thru Theatre Supply Dealers 

ncorporated 

1214 Cherry Street .Toledo, Ohio 43608 

this issue, use postage-poid Reoders' 

KEEP YOUR POPCORN MACHINE SPARKLING CLEAN 

For all-sleel 

kettles 

WITH 

Cretors 

For aluminum 

kettles 

KETTLE CLEANERS 

For outside of 

kettles and 

machine'; 

Cretors 

S ca*H>pcauf, 

SINCE 1S85 

15 Popcorn BIdg., Nashville, Tenn. 

Factory: Chicogo, IHinois 

WRITE FOR FOLDER 


AUDITORIUM 

SPECIALISTS 

CONSULT YOUR 

TEDA DEALER 

FOR 

O SEATING 

O CARPETING 

O DRAPERY 

O SCREEN 

O SOUND 

O ACOUSTICS 

Equipment Co. Chicago, til. 

IJpply Reg'd. Montreal, Canada 

ers. Inc. 

Philadelphia, Pa. 

Kompany 

pply Co., Inc. 

Seaftle, Wash. 

Ailania, Go. 

Picture Supply 

aire Sup. Co. 

New York, N.Y. 

Charleston, W.Va. 

aire Supply 

Theatre Sup. Co. 

Jâtre Supply Co, 

Theatre Equipment Co 

Filbert 

Company 

en. Sound & Theatre Equip. Ltd. 

Hadden Film Service 

Hardin Theatre Supply Co. 

Hodges Theatre Supply 

Joe Hornstein, Inc. 

Joe Hornstein, Inc. 

Jones Projecior Company 

L. & S. Theatre Supply 

Massachusetts Theatre Equip. 

Harry Melcher Enterprises 

Minneapolis Theat. Sup. Co, 

Missouri Theatre Supply Co. 

Modern Sales and Service 

Moore Theatre Equip. Co. 

National Theatre Supply Co. 



Ohio Theatre Supply Co. 

Oklahoma Theatre Supply Co. 

Charlotte, N.C. 

Des Moines, Iowa 

Charlotte, N.C. 

El Paso, Texas 

Los Angeles, Calif. 

Toronto, Can. 

Louisville, Ky. 

Dallas, Texas 

New Orleans, La. 


Miami, Florida 

Cuyahoga Falls, Ohio 

Salt Lake City, Utah 

Co. Boston, Mass. 

Milwaukee, Wise. 

Minneapolis, Minn. 

Kansas City, Mo. 

Dallas, Texas 

Charleston, W.Va. 

Los Angeles, Calif. 


Paramus, N.J. 

Cleveland, Ohio 

Okla. City, Ok!a. 

Pacific Theatre Equip. Co. San Francisco, Calif. 

Pemhrex Theatre Sup. Corp. Los Angeles, Calif. 

Perdue Cinema Service 

Roanoke, Va. 

Quality Theatre Supply Omaha, Neb. 

Rhodes Sound & Pro}. Service Savannah, Ga. 

Ringold Theatre Equip. Co. Grand Rapids, Mich. 

B. F. Shearer Company Los Angeles, Calif. 

Southwestern Theatre Equip. Co. Houston, Tex. 

Standard Theatre Supply Co. Charlotte, N.C. 

Standard Theatre Supply Co. Greensboro, N.C. 

Theatre Equipment Company Detroit, Mich. 

The Queens Feature Service Birmingham, Ala. 

Lou Walters Sales & Service 

Dallas, Texas 

Western Service & Supply 

Denver, Cola. 

West. Theatrical Equip. Co. San Francisco, Calif. 

Wil-Kin Theatre Supply Co. Atlanta, Go. 

WU-Kin Theatre Supply Co. Charlotte, N.C. 

For 

YOUR 

BOXOFFICE 

Engraved b y 

our exclusiva 

process on lucite 

to your 

specificatioiu. 

LAMOLITE* 

ILLUMINATEl 

Our enlarged 

p 

servic 

Plastic Signs 

Send for Folder 

DURA El 

LAMOl 

133 West 20th

can adjust the tension shoes on the gate (not 

the shoes that hold the film against the 

sprocket). Here, again, there should be just 

enough tension on these shoes to keep the 

film steady on the screen. Older prints may 

require a little more tension than new prints, 

but be cautious about applying more tension, 

of course. 

In order to arrive at some correct figures 

for the proper amount of tension on trap 

shoes, quite a few tests have been made on 

various makes of projectors and on new, old 

and very old prints. After running a long 

series of tests in the field, it was decided 

that a pressure sufficient to cause a film pull 

tension of 8 ounces would produce best 

results. Similar tests were made with film 

that had passed the first-run stage. It was 

found that a tension of 12 ounces was most 

satisfactory. Badly buckled film on projectors 

not equipped with a curved gate or 

some type of aperture cooling device often 

required a greater tension—of approximately 

20 to 22 ounces—to produce a steady 

picture. 

to flatten out the film as it passes through 

the gate and help to keep a sharp focus. The 

only way to keep badly buckled film in 

focus is with projectors equipped with a 

curved gate and some cooling device, plus 

the "right" type of lens and lens speed for 

obtaining a better focus with buckled or 

warped film. 

Causes of Projector Noise 

Worn intermittent sprocket, takeup or 

feed sprocket, trap and intermittent shoes 

are often the cause of projector noise and 

picture jump. Worn lateral guide rollers, 

end-play in the intermittent sprocket, improperly 

adjusted intermittent and lateral 

guide rollers cause side motion and film 

damage. Worn intermittent sprocket, cam 

or starwheel will cause noise and an unsteady 

picture. The sprockets, shoes and 

film trap should be inspected at least once 

a week. Do not let dirt and oil accumulate 

on teeth of sprockets or shoes. Use the 

"right" type of lubrication as recommended 

by the manufacturer or theatre supply dealer. 

Never use an oil that is too thin or flood 

your projector with oil. 

In closing this article, let us mention the 

importance of keeping your takeup mechanism 

properly adjusted and just enough tension 

to turn the reel when it is full. Excessive 

takeup tension will cause film damage and 

excessive wear on the takeup sprocket teeth. 

EPRAD speakers speak longer to save you money. 

Making Changes in Tension 

The changes in tension, of course, can 

only be made with a modern projector 

equipped with a thumb screw for re-adjusting 

tension. On old models of projectors, it 

is best to bend the springs, to properly take 

care of new and old films for a steady 

projected picture. A happy medium can be 

arrived at by adjusting these springs properly 

and hoping they will take care of the 

necessary tension satisfactorily without 

having to bend these springs every time 

you run either a first-run or a very old 

print. The intermittent sprocket shoe on 

the old model standard Simplex should be 

carefully formed to fit the curvature of the 

intermittent sprocket, in order to eliminate 

noise or excessive tension on film. The shoes 

must ride in the center of the two grooves 

in the shoes. 

Several mechanisms have two film lateral 

rollers—one at the top and one set at the 

bottom. When properly adjusted, this assures 

smooth and straight film travel and 

eliminates side motion. They should be occasionally 

lubricated and be clean and free 

of any accumulation of dirt and oil that 

might prevent them from turning freely or 

from forming grooves in the sides of the 

lateral guide rollers. 

Wear on the Film 

While it is true that wear on film is increased 

as shoe tension is increased, one 

should know that all these parts are especially 

hardened for long wear and that 

excessive tension over a long period of time 

would wear these parts down. However, 

this excessive tension, or extra tension 

necessary for old films, is not usually used 

for any long periods of time, because many 

films are run that require only normal shoe 

tension. In other words, heavier tension is 

used only on films that are near the end of 

their useful life. Moreover, excessive tension 

will wear away the sprocket teeth and create 

more pull on the starwheel and cam. 

The function of the trap tension shoes is 

tr 

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Special 4 in. cone. 

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deluxe volume control 

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4 in. kapoc cone, 1 

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deluxe volume control 

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Other Eprad speaker features: special extra wealherproofing cone guards, 

aluminum grill guards, quick disconnect terminals, theftproof screws. 

PAR 

4 in. cone, 1 oz. magnet, 

treated fibre gasket, 

enclosed standard 

volume control, 

fiberglass case, 1 

year warranty. 

Want proof? Phone a few users. Send us the bill/^ 

Best way to check a product is to talk to users. Here are a few users. For a longer 

Iist,«;r(7e to us today. 

Edward Redstone, Redstone Management, Boston, Mass. (617) 482-5400 

Dan Goodwin, Stanley Warner Theatres, Inc, Dallas, Tex, (214) 748-0781 

Douglass N.Amos, Lockwood & Gordon Theatres, Boston, Mass. (617) 542-4480 

Ray Howard, Y & W Theatres, Gary, Ind. (219) 882-2188 

Harry M. Pickett, Jr., Steward & Everett Theatres, Inc., Charlotte, N. C. (704) 334-9771 

Leonard Albertini, Wolfberg Theatres, Denver, Colo. (303) 222-0588 

*State whom you called, the time and charges. Refund limited to $5.50 (sufficient 

to pay for five 3-minute nite rate station calls to anywhere in the continental U. S.). 

ASK YOUR EPRAO DEALER ABOUT OUR 

SPECIAL "ANTI-INFLATION" DISCOUNT. 

So'd Infernationafty Thru Theatre Supply Oeafers 

incorporated 

1214 Cherry Street • Toledo. Ohio 43608 


— 

New Fast Drying Theatre Chair Enamel 

Malces Seat Repainting Quick, Easy 

When 

the script 

for \ 

how does 

your 

Sound 

System 

react 

9 

Does your sound system remain completely 

silent when it's supposed to? When 

you can't risk even a smidgen of static? 

RCA theatre sound service is planned to 

assure award-winning performances from 

your optical and magnetic sound systems, 

single or multiple track equipment, 

standard or wide screen. 

You can keep your equipment rolling as 

the script calls for it by contracting for 

the services of an RCA Theatre Service 

Technician— as thousands of other exhibitors 

do now. Write or phone for details. 

RCA SERVICE COMPANY 

A Div. of Radio Corporation of America 

Technical Products Service 

Industrial Center, Camden, N. J. 08101 

Phone: (609) 963-8000 

By C. ROLLAND WOODCOCK 

Vice-president, Spatz Paint Industries, Inc. 

f^ FEW WEEKS AGO H. E. Mc- 

Manus, district manager for General Cinema 

in the St. Louis area, and myself — 

Rolland Woodcock of Spatz Paint, producers 

of paint for drive-in theatre screens — 

were batting the breeze about overhead 

costs. 

Mac posed a question, "Rolland, do you 

realize that there are millions of scuffed 

and scarred seats in movie theatres all over 

the world that should be repainted, but repainting 

costs are ruinous? Why can't someone 

come up with a chair enamel that dries 

quick and also a way in which the painting 

can be done by our own employes without 

much muss or fuss?" 

"That is a challenge," I answered. "Let's 

see if we can steam up some action in the 

lab and see what we can do about it." 

Sure enough, a few days later, the paint 

chemist in the Spatz lab called us in to show 

beat-up seat backs and a can of off-white 

enamel. He took a metal handle with teeth 

that gripped a small block of foam, dipped 

it into the enamel, neatly spread it over the 

seat back without any masking tape—without 

a drop getting on the floor or on the 

upholstered cover of the chair—and finished 

the entire chair in less than 10 minutes. 

Then he painted another chair and another. 

Stepping back, chemist Amiel Ham proclaimed: 

"Now rub your hand over the first 

one I painted." Believe it or not, it was already 

dry to the touch. Handing the paint 

applicator to me, he said, "Here, you do the 

next one." Using the newly patented "dis-j 

pose-a-brush" applicator with disposable' 

foam pad, it was a snap. No smears. Not a 

drop on the floor. And fast, too! Thus was 

born "Spatz' RE-DU Theatre Chair' 

Enamel." 

With the Kansas City Show-A-Rama only 

weeks away, all hands went to work. A 

display was built. A quick circular was prepared. 

Miniature seat backs were made of: 

paper. These were then painted in the Spatz 

booth at the Hotel Muehlebach and handed 

out dry! Interest ran high among those who 

saw the demonstration. 

The result: "RE-DU Theatre Chair 

Enamel." Each gallon of "RE-DU" includes 

a free painting kit, a plastic "bib" for the 

can to prevent drips, a metal "dispose-abrush 

handle," six of the throw-away foam 

"spreaders" and six pieces of sandpaper 

all in a plastic bag. 

After wiping off popcorn grease and 

sanding rough spots, the "painter" starts 

with a new foam applicator. When he is 

finished painting for the day (or night), 

he flips the foam pad out of the "disposea-brush" 

handle. When he is ready to start 

in again, he merely slips in a fresh piece of 

the foam. It looks like something really new 

and quick has been added to theatre 

maintenance. 

The sample "re-doing" kit and a gallon 

of "RE-DU" enamel will cost any "doubting 

Thomas" less than $10 to make his own! 

discovery, according to Spatz. And the "RE- 

DU" system is available in most standard i 

colors of the major seating companies from 

theatre supply houses everywhere. 

The Most Trusted Name 

in Electronics 

No smears! And not a drop on the floor! New Spatz seat enamel dries fast, goes 

on easily with new "dispose-a-brush" applicator with disposable foam pad. 


, both 

In Greenville, Miss. 

Reverse Curve 

Floor for Hew 

I 

Cult Cinema 1-82 

A REVERSE CURVE FLOOR, damask 

drapes, walls in green and gold, curtain lighting 

from a ceiling cove, a screen curtain operated 

from the projection booth, a 44x21- 

foot screen, and seating spaced 40 inches are 

all features of the new 700-seat Cinema 1-82 

of Gulf States Theatres, Inc., in Greenville, 

Miss. Located in a shopping center, the first 

run Cinema 1-82 cost $190,000—not counting 

concessions facilities, which are by Berlo— 

, occupies 60x130 feet, provides parking 

for 400 cars, and serves a drawing radius of 

50.000 persons. M. L. Virden III, Greenville, 

Miss., was the architect. Harry E. Thomas, 

Gulfs director of construction, handled the 

interior decorating, J. C. Noble is manager. 

Walls by Pre-Finlshed Paneling 

The building is of brick and steel. Aluminum 

doors and glass are on the front. The 

lobby, foyer, lounge and standee areas have 

wails of pre-finished paneling, acoustical 

ceilings, and green and gold carpeting in a 

special weave by Alexander Smith. First 

floor restrooms are located off the lobby, and 

additional restrooms are on the second floor 

for balcony patrons. All have ceramic tile 

wall to wall and floor to ceiling. 

The Formica covered concessions stand is 

L-shaped and 18 feet long. It is located off 

to the right of the lobby area. 

The 12x1 6-foot projection booth 

equipped with Simplex projectors. Peerless 

lamps, Kollmorgen and Bausch & Lomb 

lenses, a Hertner generator and Goldberg rewinds. 

Sound is by RCA. 

The Cinema I-82's screen is by Technikote. 

Seats are by American Seating. 

CREDITS: 

Acoustical Material: Armstrong 

Air Conditioning: Trane 

\4rchitect: Virden 

Carpeting: Alexander Smith 

\Oliangeable Letters: Zip Change 

Concessions: Berlo 

.Decorator: Thomas 

[jenerator: Hertner 

Lamps: Peerless 

Lenses: Bausch & Lomb,- Kollmorgen 

'°lumbing: Kohler 

l^rojectors: Simple.x 

^'iewinds: Goldberg 

^^creen: Technikote 

ieats: American Seating 

\>ign: Mississippi Neon 

iound: RCA 

.^tage Equipment: Automatic Devices 

FOR MORE INFORMATION about products described in this issue, use postage-paid Readers' 

Service Bureau coupon on page 39. 

DON'T GAMBLE. . 

. GUARANTEE! 

The success of your new theatre may be determined by its 

design and engineering planning The packaged approach 

to new theatre construction enables DRIVE-IN to do the 

entire job from layout to equippage DRIVE-IN provides 

one stop cofTTprehensive engineering and design for 

indoor and outdoor theatres Write for 

information and estimates 

709 Moclft 6th Street • i iin 

DRIVE-IN ^&.2^ 

Zitf. Xeniu &6101 

MFG. CO.. INC. 

Arej CM« 513—F* 1.»T» 

jiOXOFFICE :: AprU 17, 1967 91

'Drive-Up' Features Samerics New Eric 

Glass enclosed "drive-up" 

addition on front of new 

1 ,400-seat Eric Theatre, 

of Sameric Corp., in Pennsauken, 

N.J., speeds handling 

of patrons. High rising, 

three-sided illuminated sign 

provides distinctive identification. 

Vertical panels on 

facade enhance styling. 

Projection room (left) at Eric Theatre is 

spacious, cheery. Projection and soimd 

equipment supplied by Ballantyne. 

T-Kiptagon for 70mm projection. 

Most widely used in the world. 4" 

O.D., focal lengths from 2.14" to 6.9". 

Super Kiptar for 35mm projection. 

Super fast fl.6 in focal lengths from 

1.8" to 4.15", fl.7 in EF 4.35" and 

4.55".'and fl.8 in EF 4.75". 

Kiptar Anamorphotic for Cinema- 

Scope projection. Preferred spherical 

construction. Focuses for distances 

down to 17". 

High Speed fl.5 lens for 16mm projection 

in focal lengths of 1", 1.4", 

2", 2.75", 3.35" and 3.95". 

NORTH AMERICAN PHILIPS COMPANY, INC. 

Motion Picture Equipment Division 

100 East 42nd Street, New York, NY. 10017 

#% HIGH RISING THREE-SIDED Sign 

identifying the theatre and a drive-up, glass 

enclosed entrance as an addition to the main 

building keynote the new 1,400-seat Eric 

Theatre, in Pennsauken, N.J. Owned by 

Sameric Corp. and operated by Samuel Shapiro, 

the Eric has a facade featuring vertical 

panels which are enhanced by trees and 

shrubs. The towering sign features individual 

letters arranged vertically and each 

placed on an illuminated disc. The Eric has 

no marquee. The drive-up addition is designed 

to facilitate handling of long incoming 

lines and large dispersing crowds. 

Decor of the spacious lobby and concessions 

area includes wood paneled walls, 

deep pile plaid carpeting, and—for a special 

touch — potted greenery. The concessions, 

operated by Berlo Vending, features a trilevel 

illusion in three main selling areas: 

popcorn, candy, drinks. Shadow boxes on 

the ceiling form a unique lighting system 

over the stand. Four mirror panels add 

depth to the concessions area. 

Theatre equipment, which was supplied 

by Ballantyne, includes: Ballantyne solid 

state all-transistor sound, Noreico 70/ 35mm 

twin projectors, Strong arc lamps, Kollmorgen 

lenses, Neumade film handling equipment 

and a Technikote screen. 

Buchman and Grand Will Head] 

NAC Convention Committees 

Nat Buchman, vice-president, Theatri 

Merchandising Corp., Boston, and 1st vice 

president of the National Ass'n of Concessionaires, 

has been named general convea 

tion chairman for the October 16-20 NAC 

convention at the Americana Hotel, Ba 

Harbour, Fla., says Jack O'Brien, New Eng 

land Theatres, Inc., Boston, and NAC! 

president. Lester Grand, regional genera 

manager. Automatic Retailers of America, 

Inc., Chicago, has been named convention 

program chairman. 

Buchman was general convention cot 

chairman for the 1966 convention in New 

York. Grand was exhibit chairman for NACj 

in New York in 1955 and in Bal Harbour, 

Fla., in 1958. 

G2 

The MODERN THEATRE SECTIOK

Two New Shopping 

Center Hardtops and 

Airer for Storey 

I 

TWO NEW STOREY HARDTOPS, 

AIRER 

Continued front preceding page 

Sisaifcj 

LIGHT YOUR WAY TO 

INCREASED PROFITS 

Planned directional drive-in lighting means a light for 

every need. Let DRIVE-IN's complete selection of soft 

glow color and guide lights transfornn a dark, uninviting 

area into a beautiful and attractive asset. Accelerate the 

traffic flow, minimize traffic hazards, provide convenient 

and colorful surroundings through specially designed 

lighting Welcome patrons with light and invite them to 

come again . . . through convenient colorful lighting 

from DRIVE-IN. 

DRIVE-IN "Z&a?^ 

MFG. CO., INC. 

709 North Gth Street • Kansas City, Kansas 66toi 

Area Code 913—FA 1-397B 

nue, on Allanla's fast-growing southside. In 

keeping with other structures in the shopping 

center, the Lakewood is built of dark 

brown brick. And it is reported "one of the 

most luxurious and most comfortable theatres 

in the entire Southeast," Finch, Alexander. 

Barnes, Rothschild & Paschal—an 

Atlanta architectural firm — designed the 

Lakewood, Its subsidiary. Architectural 

Space Design, Inc. handled the interior design, 

Lakewood Has Red Wall Covering 

The de luxe Lakewood can show every 

type of film with the exception of Cinerama, 

Its 

auditorium has rocking chair type seats, 

white acoustical wall panels and red wall 

covering. Carpeting, like that in the lobby, 

is beige. 

An off-center ticket counter, a centered 

concessions stand, and wall-mounted sculpture 

accented with colored lights are lobby 

features. The concessions counters have red 

vinyl facing and orange laminated plastic 

tops. An attractive staircase leads to the 

mezzanine, where the manager's office, 

lounges and restrooms are located. The mezzanine's 

terrazzo floor is covered by a large 

red area carpet. 

Between 5,000 and 6,000 cars can be 

accommodated in the surrounding asphalted 

parking area. 

USE UP those CARBONS! Full 

They save 25 ?o or more of carbon costs. 

Per Hundred, postpaid; Not paclced in 

Mixed Sizes, 

6mm $2,75 8mm $3,25 

7mm $3.00 9mm $4.00 

No worrying about injury to high priced carbon 

savers. Burn 'em up, you still profit. 

Refund 

if not 100% 

Satisfied 

CALI CARBON COUPLERS 

Let You Burn All the Carbon 

"They're Expendable" 

The most popular carbon saver. Used by more 

theatres than ALL other makes COMBINED. 

CALkPRODUCTS 

THERE ISA CARBON SAVER FOR EVERY ARC LAMP 

POST OFFICE BOX 214291 SACRAMENTO. CALIFORNIA 95821 

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At all progressive theatre supply houses. 

Coming: June 79 

DRIVE-IN 

DEVELOPMENTS 

ISSUE 

A "Natural" for Selling the BIG Drive-In Theatre Market 

Advertising Deadline: May 29 



Storey's new North DeKalb Theatre is 

also a rocking chair type hardtop. It is 

located in the North DeKalb shopping center, 

which is said to have Atlanta's first air 

conditioned mall, at the intersection of 

North Druid Hills Road and Lawrenceville 

Highway. The same architectural firm and 

interior designers that created the Lakewood 

designed the North DeKalb. Parking is 

available in the huge center for 5,000 cars. 

New Airer Is Sixth for Storey 

The circuit's new 900-car North 85 

Drive-In Theatre is located "just off Interstate 

85," and is its sixth airer. Others are: 

the Fulton Boulevard, Glenwood, Gwinnett, 

Peachtree, and Scott. 

Several years ago Storey spent $50,000 

creating a new lobby and remodeling its 

flagship, the 607-seat Rhodes Theatre. The 

Rhodes is located in a business section close 

to the center of Atlanta. Other Storey 

houses in the Greater Atlanta area include: 

the Decatur, Hilan, Techwood, and Emory 

Theatres, 

Frederick G, Storey is president of the 

circuit, James H. Edwards is vice-president 

in charge of operations, Manuel Rodriguez 

is buyer and booker. The circuit recently 

moved its general offices from the Rhodes 

Center area to the Peachtree-Palisades 

Building, on Peachtree Street. 

Dr Pepper Co. has named John L. Quigley 

jr., director of personnel and training. 

He joined the firm last month and previously 

was assistant personnel director for Morton 

Foods, Inc., Dallas, 

s 

m 

s 

; 


'" jfin"W K" r-"i| »»i !w iy.g! 

f 

EQUIPMENT €r 

DEVELOPMENTS 

Hard Aluminum Pizza Serving Trays 

In 7- to 19-Inch Sizes Available 

drawer's front section. Four additional currency 

compartments and a compartment for 

packaged coins are included in the back section. 

Currency and check compartments 

have hinged bill weights. A disc tumbler lock 

requires only a 

half turn of the key to lock 

or unlock the drawer. E.xterior and interior 

are finished in lacquer. Drawer size: 20 


MATERIALS for 

DRIVE-IN MAINTENANCE 

A new line of pizza serving trays made of 

high polished hard aluminum is being introduced 

by Allied Metal Spinning Corp. Sizes 

available include: 7-inch, 10-inch, 11-inch, 

12-inch, 13-inch, 15-inch, 17-inch and 19- 

inch. The trays are also available in models 

with smooth sloping sides for both pizza 

and displaying of cold cuts, says Allied. 

Warning Gong Sounds Every Time 

Under-Counter Cash Drawer Opens 

OUTDOOff^ 

SS WEED KILLER 

PREVENTS DESTRUCTIVE GROWTH 

Dolge SS Weed Killer destroys all plant 

life. 

Prevents destruction of black top surfaces, 

ramps, road shoulders; prevents 

rotting out of wooden fencing, rusting of 

speaker posts. Kills vegetation where 

mosquitoes breed. 

MALATHION 

,^,Jfc°T?(!Ii1 

Drive-in Theatres use this method to combat 

the annoyance of flies, mosquitoes 

and other flying insects. Many advertise 

this feature. Dolge Fogging Insecticide 

holds fog near ground long enough to get 

a good kill. Also covers adjacent areas. 

Featuring nine compartments especially 

designed to accommodate currency, checks 

iind packaged coins, its new free-running 

'Model G-2" under-counter cash drawer is 

Tiade of kiln dried white oak, operates on 

special rollers which enable it to come to a 

"ull stop without dropping down or bumpng, 

and rings a warning gong each time the 

irawer is opened, says Indiana Cash Draw- 

:r Co. Four currency compartments and a 

:heck compartment are included in the 

BRITEWAY 

s?,5fT^\"R 

Briteway cleans, disinfects, deodorizes. 

Cuts labor costs by 50%. In the same 

operation, Briteway removes dirt, kills 

bacteria, banishes offensive odors ... A 

superior cleaner for counter tops, fixtures, 

walls, floors and throughout washrooms. 

ROUNDS DEODORANT BLOCKS 

Fragrant, laborless deodorant discs for 

urinals, bowls, garbage pails. Fragrance 

Is locked in; no harsh "moth cake" odor. 

Packed in individual airtight wrappers 

eight to box which also contoins easy-toshape 

Hoizit wire holder. 

WIND-O-SHINE VOLATILE 

Ammoniated to clean windows in concessions 

and ticket booths most efficiently. 

Dries fast. Leaves no film. 

For more information about products 

jjescribed in this issue use Readers' Service 

[bureau coupon on page 39. 

For information about these and 

other chemical maintenance materials, 

write to The C. B. Dolge Company, 

Westport, Connecticut 

BOXOFTICE :: April 17, 1967 35

! 

the 

BIG 

SOUND IN 

'66 

BIGGER 

IN 

'67 

NEW PRODUCTS, 

inches wide, 

DEVELOPMENTS 

Continued from preceding page 

19% inches long, 6-5/ 16 inches 

high. Currency compartments in front section 

are each 3 x 6^/2 inches, in back section 

3 X 6yH inches. Check compartment is 3% 

X 8'/2 inches. Packaged coin compartment 

is 3% X 5-1/16 inches. Inside depth of 

compartments: 3% inches. Weight of drawer: 

35 pounds. 

Economy Popcorn Machine Stimulates 

Sales With Lighted Yellow Dome 

'^nodCCtCct S 

. . .try P.$. 

plain field, INDIANA 

MANUFACTURER AND DIRECT SUPPLIER OF 

INA-CAR SPEAKERS • JUNCTION BOXES • COMPONENT PARTS FOR ALL SPEAKERS 

VtOLKS GOT IT! 

LARGEST INVENTORY EVER . . . 

WE SHIP DAILY FROM STOCK 

Avoid Delays! 

Be Sure! 

"ORDER FROM WOLK" 

MAGAZINES & HAND REWINDS 

CARBON BUTT CANS 

REPLACEMENT PARTS FOR 

PROJECTORS AND ARC LAMPS 

HI INT. SILVER CONTACTS 

WOLK-LUBE FOR ALL ARC LAMPS 

Available through your local theatre supply dealer 

EDW. H. WOLK INC 

1241 S. Wobash—Chicago, III. 

Cable "EDWOLK" 312 939-2720 

FOR MORE INFORMATION about products described in this 

issue, use postage-paid Reader's Service Bureau coupon 

on page 39 of this issue of MODERN THEATRE. 

Designed to produce popcorn economically, 

the 1967 "Pop-A-Lot" popcorn machine 

features an improved kettle design and 

an illuminated yellow reinforced fibreglass 

dome for stimulating customer attention, 

says Gold Medal Products Co. The improved 

kettle design increases efficiency, the 

firm adds, and the unit can be plugged into 

virtually any 110 volt outlet. Other features: 

(1) precision machined, twin kettle suspension 

arms, (2) thermostatically controlled 

"Chromolox" heating elements, (3) heavy 

duty swing-away plastic doors, (4) improved 

stirrer system, wiring and fusing. 

Decorative Coatings Offer 'Firewall' 

Protection; Paint on Any Surface 

Decorative fire-retardant coatings which 

make every interior surface a virtual "fire 

wall" if attacked by fire are announced by 

Baltimore Paint & Chemical Corp. The 

coatings can be applied in place of paint to 

any type surface, says the firm. And in case 

of fire they immediately form a thick, 

sponge-like barrier which retards the spread 

of flames, inhibits smoke production, andi 

insulates against intense heat. A vinyl flat 

formulation, semi-gloss finishes, and under 

coatings are available. 


Ultra-Modern 'HP' Boxoffice Canopy 

Speeds Sales, Traffic for Airers 

Termed "the glamour look in canopies," 

Selby Industries' "HP Hyperbolic Paraboloid" 

canopy for drive-in theatres can 

speed boxoffice sales, facilitate traffic flow, 

and add flexibility to traffic patterns, says 

the firm. The "HP" canopy is roll formed, 

deep ribbed galvanized steel. It is factory 

painted in turquoise. Structural steel is factory 

primed with red oxide and painted in 

the field to the customer's choice of color 

as specified with order. The single unit has 

a maximum width of 50 feet. It provides a 

minimum vehicle clearance of 8 feet when 

traffic lanes are each 9 feet wide and the 

boxoffice concrete slab is 7 feet wide. The 

Selby boxoffice is sold as a separate unit. 

Side-by-side units on common foundation 

have maximum width of 97 feet. Joined 

units have maximum 68-foot width of 

canopies. Other specifications remain same 

as for single unit. Single unit can handle 

two lanes of traffic, side-by-side units four 

parallel lanes. Joined units facilitate angular 

approaches—two lanes of traffic from two 

directions off one road. 

Epoxy Floor Finish Eliminates Dusting, 

Provides Gloss, Simplifies Cleaning 

Dusting of concrete floors is eliminated 

and cleaning is made easier with its new 

longer wearing, clear epoxy finish, says 

Ranco Industrial Products Corp. Called 

P-249 Ranco Epoxy Sealer Kit." the product 

is a two-component material which is 

reported easily applied with a push broom 

or a long handled paint roller. The sealer 

is also said to dry overnight with a gloss 

finish, withstand tremendous abrasion, and 

to cover 300 square feet per gallon. 

Portable 

Wall Washing Machine Reaches 

'Hard' Areas, Simplifies Cleaning 

A portable air-powered wall washing machine 

that makes it possible for one man 

to clean a greater area in less time than 

otherwise required by two or three men is 

reported by American Cleaning Equipment 

Corp. A sprayer attachment also enables 

cleaning of hard-to-reach areas such 

as behind pipes and radiators, says the firm, 

and a bristle type trowel enables cleaning 

of brick, painted concrete, sandfloat and 

other rough wall surfaces. Called the "Wall- 

0-Matic," the unit is said to be completely 

dripless and noiseless and to permit cleaning 

of walls without using a dropcloth or 

interrupting regular routine. It is also said 

to eliminate streaking, reusing dirty water 

and constant "bending to the bucket." A 

self-contained air pump makes air compressors 

or electrical outlets unnecessary, 

the firm states. 

Fryer Occupies Only Foot of Counter 

Space, Has 15-Pound Fat Capacity 

Occupying only 12 inches of counter 

space, the new "Model 115A Designer 

Series" fryer will provide a full 15-pound 

fat capacity, says Star Manufacturing Co. 

Reported additional features: (1) elements 


LETTERS: 4V2" TO 31" - COLORS: RED, BLUE, GREEN, BLACK 

BACKGROUND - TRACK - ACCESSORIES 

Bevelite Mfg, Co. 

4801 Pacific Blvd. 

Vernon. Calif. 90058 

Phone < 2I3) 581-0121 


37 

"

1 atch 

Important Exclusive 

Features Make 

Marquees by Adier 

YOUR BEST CHOICE 

ADLERlTi 

Backgrounds: Most durable you 

can buy; hi-impact material resists 

storm and vandalism damage. 

AdIer Letters: "Snap-Lok" letters 

in sizes to 31" (including 12" 

letter); will not blow off or slide. 

Another Adler First: 

new lower-case letters. 

Adler Silhouette Letter Co. 

11843 W. Olympic Blvd., Los Angeles 90064 

Telephone: BR 2-8383 (Area Code 213) 

Serving the Theatre Industry With Quality Since 1931 

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825 Van Brunt Blvd., Kansas City, Mo. 6412* 

NEW PRODUCTS, 

DEVELOPMENTS 

Conilniied from preceding page 

swing up. (2) kettle lifts out for ease of 

c caning and operation, (3) equipped with 

Ihermostal, signal light, and quick draining 

diamond mesh baskets. A single basket for 

frying is optional. A similar gas fryer 

—the new "Model 215A"—will turn out 

28 pounds of potatoes per hour, raw to 

done, the firm adds. 

Compact 'Ozone-Free' Xenon Bulbs 

Developed by Carbons, Inc. 

Two "ozone-free" type xenon bulbs, 

whose only by-product is a nominal amount 

of heat, have been developed by Carbon, 

Inc., for theatres, studios and screening 

rooms, the firm reports. The "XOF-600" is 

a 600 watt bulb and a direct replacement for 

other 450 watt xenon bulbs, states Carbons, 

Inc. The "XOF-1000" is a 1,000 watt bulb 

and, when used with special adaptors, is reported 

a direct replacement for the 900 watt 

bulb. Appearance of the new bulbs remains 

the same as that of the 600 watt and 1,000 

watt bulbs Carbons, Inc., has been offering 

in the past several months, says the firm. 

Disposable Plastic-Coated Salad Bowl 

For Snack Bars Speeds Food Handling 

Designed for easier food handling in 

snack bars, cafeterias, vending operations 

and other types of volume feeding, a new 

6-inch, 10-ounce plastic-coated paper disposable 

salad bowl by American Can's 

Service Products has no seams or creases 

and provides protection against grease, oil, 

food stains and penetration, says the firm. 

The new bowl "rounds out" its Dixie 

"Tempo" design disposable meal service 

line. It is also said "readily adaptable for 

serving cereals, desserts and casserole type 

dishes." 

Tlie following concerns have recently filed 

copies of interesting descriptive literature 

with 

The Modern Theatre Information Bureau. 

Readers who wish copies may obtain 

them promptly by using the Readers' Service 

Bureau coupon in this issue of The Modern 

Theatre. 

RowE Manufacturing offers information 

on its cold drink vendor that will deliver 

a drink in eight seconds. 

Bevei.ite Mfg. Co. offers data on the 

firm's red, blue, green and black changeable 

letters and its backgrounds, tracks and accessories. 

Alexander Smith offers a folder on its 

Crestwood carpeting, which it will make in 

exclusive custom-order patterns or provide 

from 14 in-stock patterns. 

Adler Silhoutte Letter Co. will send 

information and photos on Adler changeable 

letter installations in theatres. 

Liberty Display Fireworks Co. is distributing 

a 48-page catalog on its line of fireworks 

for drive-in theatres. 

Wagner Sign Service, Inc., is offering 

information on marquee planning and 

samples of changeable letters and background 

materials. 

Bausch & LoMB is offering a catalog on 

its 

line of "Super Cinephor" projection lenses 

for all projectors and all aspect ratios. 

Irwin Seating Co. will send a brochure 

on theatre seating. 

Heyer-Shultz, Inc., offers literature on 

its unbreakable metal reflectors. 

Please enter my subscription to BOXOFFICE, 51 

issues per year (13 of which contain The MODERN 

THEATRE section). 

Sunnyvale, Calif,, Airer Installs Strong Lamps 

D $5.00 FOR 1 YEAR 

$8.00 FOR 2 YEARS 

D $10.00 FOR 3 YEARS 

Remittance 

Enclosed 

n Send 

Invoice 

THEATRE 

STREET 

TOWN STATE ZIP. NO. 

NAME 

POSITION 

MT 

William P. Christiansen (left), manager, Sunnyvale Drive-In Theatre. Sunnyvale, 

Calif., and projectionist, Thomas Bracking, look over new Strong projection 

lamps installed in airer by Pacific Theatre Equipment, San Francisco. 


CONDENSED INDEX OF PRODUCTS 

I 

ATTRACTION BOAHDS AND LETTERS 

Adler Silhouette Letter Co _. . 

Bevelite Mig. Co _ 

AUTO RAIN VISORS 

Dri-View Mig. Co 

BARBECUED MEATS 

Castleberry's Food Co 

BOXOFFICE ADMISSION SIGNS 

Dura Engraving Corp 

BUTTER CUPS FOR POPCORN 

Supurdisplay, Inc. 

Server Sales, Inc 

BUTTER OIL FOR POPCORN 

Dairy Service Co., Inc 

Odell Concession Specialties Co., Inc. 

Page 

. 38 

37 

17 

20 

20 

BUTTER SERVERS 

Supurdisplay, Inc. 

Server Sales, Inc 

17 

CANDY 

Mason Candies, Inc. 

24 

CARBONS 

Lorraine Arc Carbon Div., Carbons, Inc. 22 

Union Carbide Co 

26 

CARBON SAVERS 

Call Products _ _ 

34 

CARPETS 

National Theatre Supply Co 11 

DEODORANTS 

C. B. Dolge Co 31, 5S 

DRINKS, SOFT 

Coca-Cola Co 5, 15 

Fanta 15 

Pepsi-Cola Co _ 13 

Royal Crown Cola Co _ 9 

DRIVE-IN THEATRE DESIGN 

Ballantyne Insts. & Elects., Inc 33 

Drive-In Theatre Mig. Co _ 22. 31, 34 

Selby Industries, Inc 25 

DRIVE-IN THEATRE EQUIPMENT 

ballantyne Insts. & Elects., Inc 

D (& D Fabrication & Erection 

33 

18 

- 

Urive-ln Theatre Mig. Co. _ 22. 31. 34 

i.prad. Inc. 27, 29 

National Theatre Supply Co „ 11 

Norelco _ 21, 32 

i-rojected Sound, Inc _ 36 

Radio Service Co., Div. 

hadio Corp. oi America 30 

Selby Industries, Inc 25 

FIREWORKS DISPLAY 

UOerty Display Fireworks Co., Inc 20 

FOOD SERVICE EQUIPMENT 

Star Manuiacturing Co „ _ _ 20 

INSECTICIDE FOGGING SPRAY 

C. B. Dolge Co. ..._ 31, 35 

JUNCTION BOXES, SPEAKER BASKETS 

Ballantyne Insts. & Elects., Inc 33 

Dnve-In Theaire Mig. Co 22, 31, 34 

Eprad, Inc _ 27, 29 

Projected Sound, Inc. 

36 

LIGHTING, DRIVE-IN THEATRE 

Drive-In Theatre Mig. Co. 

MOSQUITO REPELLANT 

Pic Corp. _.... 

PAINT FOR DRIVE-IN SCREENS 

Selby Industries, Inc 

PLAYGROUND EQUIPMENT 

22, 31, 34 

Delmer F. Harris Co 

22 

Miracle Equipment Co „ 3 

POPCORN EQUIPMENT AND SUPPLIES 

Cretors d Co 

Gold Medal Products Co 

Speed-Scoop „ _ 

Star Manuiacturing Co 

PROJECTION ARC LAMPS 

C. S. Ashcrait Mig. Co. . 

Strong Electric Corp. .-.„ 

26 

27 

24 

28 

20 

19 

23 

PROJECTOR LENSES 

Kollmorgen Corp. 7 

Norelco _ 32 

PROJECTOR PARTS 

LaVezzi Machine Works - 

33 

PROJECTORS 

Ballantyne Inst. & Elects 33 

Norelco 21, 32 

North American Philips Co 21, 32 

RECTIFIERS 

C. S, Ashcrait Mig. Co 19 

REFLECTORS 

Heyer-Shultz, Inc _ 36 

Strong Electric Corp - 23 

Page 

RZPLACEMENT PARTS- 

SOUND, ARC LAMPS, PROJECTORS 

RCA Service Co. Div. 

Radio Corp. oi America 30 

Edw. H. Wolk, Inc _ 36 

SCREEN TOWERS, BOXOFTICES, 

CANOPIES, WINGS, FENCE 

D (S D Fabrication & Erection 

Drive-In Theatre Mig. Co 

Selby Industries, Inc - 

SNACK BAR 

Castleberry's Food Co. 

Gold Medal Products Co. 

22. 31 

18 

34 

25 

14 

24 

SPEAKERS, IN-CAB 

Ballantyne Insts. & Elects.. - Inc. 33 

Drive-In Theatre Mig. Co. ..._ 21. 3', " 

Eprad, Inc - 27, 29 

National Theatre Supply Co 

Projeded Sound, Inc - 3j 

Page 

THEATRE EQUIPMENT 4 SUPPLIES 

Ballantyne Insts. d Elects., Inc 3 

National Theatre Supply Co. * 

Theatre Equipment Dealers Ass'n 28 

TICKETS 

Weldon, Williams and Uck 2C 

TRANSISTORIZED SOUND 

Ballantyne Insts. d Elects., Inc. C3 

Eprad, Inc - 27. 29 

National Theotre Supply Co 11 

Norelco - 21, 32 

WEED KILLERS 

C. B. Dolge Co _ 31, 35 

WRAPPING FILM, PLASTIC 

Roll-O-Sheels, Inc 24 

XENON LAMPS d POWER SUPPUES 

XeTRON Div.. Carbons, Inc. 22 

Clip and Mail This Postage -Free Coupon Today 

FOR MORE INFORMATION 

This form is designed to help you get more information on products and services odvertised in 

this issue of The Modern Theatre Section or described in the "New Equipment and Developments" end 

"Literature" and news poges. Check: The advertisements or the items on which you want more information. 

Then: Fill in your name, address, etc., in the space provided on the reverse side, fold as indicated, 

staple or tape closed, ond mail. No postage stomp needed. 

ALPHABETICAL INDEX OF ADVERTISERS, issue of April 17, 1967 

Page 

C Adler Silhouette Letter Co 38 

n Ashcroft Manufacturing Co., C.S 19 

n Ballontyne Insts. & Elects., Inc 33 

n Bevelite Manufacturing Co 37 

D Coli Products 34 

n Castleberry's Food Co 14 

Ccca-Cola Co 5, 15 

D Cretors & Co 27 

n Dairy Service Co., Inc 20 

D & D Fabrication & Erection 18 

D Dolge Co., C.B 31, 35 

D Drive-In Theatre Mfg. Co 22, 31, 34 

D Dri-View Mfg. Co 36 

Dura Engraving Corp 28 

D Eprad, Inc 27, 29 

n Fanto 15 

D Gold Medol Products Co 24 

D Harris Co., Delmer F 22 

D Heyer-Shultz, Inc 36 

n Kollmorgen Corp 7 

n LaVezzi Machine Works 33 

n Liberty Display Fireworks Co 20 

n Mason Candies, Inc 24 

LITERATURE 

Poge 

n Rowe Data on 8-Second Drink Vendor 38 

n Bevelite Information on Changeable Letters .. 38 

n Alexander Smith Folder on Carpeting 38 

n Adler Data on Changeable Letters 38 

n Liberty Display Catolog on Fireworks 38 

NEW EQUIPMENT and 

Page 

n Hard Aluminum Pizza Serving Troys 35 

Under-Counter Cosh Drawer 35 

n Economy Popcorn Machine 36 

n Decorotive Coatings for "Firewall" 

Protection 36 

n Ultro-Modern 'HP' Boxoffice Canopy 

for Drive-Ins 37 

Page 

Miracle Equipment Co 3 

Notional Theatre Supply Co 

H 

n 

n Norelco 21, 32 

n North American Philips Co 21, 32 

n Odell Concession Specialties Co 20 

D Pepsi-Cola Co 13 

D Pic Corp 26 

n Projected Sound, Inc 36 

n RCA Service Co., 

Div. Radio Corp. of America 30 

D Roll-0-Sheets, Inc 24 

n Royal Crown Colo Co 9 

n Selby Industries, Inc 25 

n Speed-Scoop 28 

Star Manufacturing Co 20 

Strong Electric Corp 23 

n Supurdisplay, Inc., Server Sales, Inc 17 

n Theatre Equipment Dealers Ass'n 28 

n Union Carbide Corp 26 

D Weldon, Williams & Lick 26 

n Edw. H. Wolk, Inc 36 

n XeTRON Div., Carbons, Inc 22 

n 

Page 

Wagner Information on Morquee 

Planning, Changeable Letters 38 

Bousch & Lomb Catalog on Lenses 38 

n Irîn Brochure on Seating 38 

n Heyer-Shultz Literature on Unbreakoble 

Metal Reflectors 38 

DEVELOPMENTS 

Page 

U Epoxy Floor Finish Stops Dusting 37 

D Portable Wall Washing Machine 37 

G Foot-Square Fryer With 15-Pound 

Fat Capacity 37 

n "Ozone-Free" Xenon Bulb 38 

n Disposable Plostic-Cooted "Snack" Bowl 38 

50XOFFICE :: April 17, 1967 

OTHER NEWS of PRODUCT and EQUIPMENT 

Page 

r'.ti a i:t.. I I ^nnt-r' tsl,«w Fncf Dn/inn Fnnmp' tor ^@atS 

Page 

. 30

about PEOPLE 

Lawrence J. Loinhdid 

is named vicepifxidenl 

of new 

product development 

for Pepsi-Cola 

Co.. a new position. 

He joined the firm 

in 1 962 as manager 

of its flavor program. 

Venoo Co.: James D. Hughes is named 

director of advertising and sales promotion. 

He formerly was manager of advertising 

and PRODUCT 

and sales promotion for the Gustin-Bacon 

Manufacturing Co., Kansas City. He also is 

a past president of the Kansas City chapter 

of the American Marketing Ass'n. 

MoHASco Industries, Inc., recently 

appointed Vincent J. Mclnerney to the new 

position of general manager of its contract 

Supply division 

furniture division, says Robert V. Cortelyou, 

Mohasco's group vice-president for subsidiaries. 

He formerly was with Simmons Co. 

and the Connecticut Hospital Equipment & 

of G. Fox & Co. His headquarters 

will be at Mohasco's recently 

opened contract furniture division showroom 

in Chicago's Merchandise Mart. 

PepsiCo, Inc., will offer paper surfer 

shirts and paper beach ponchos as premiums 

on its "Go! ! 

!" color TV special over the 

ABC network April 23. The paper clothing 

will be available for $1 each with proof-ofpurchase 

of two of any combination of two 

designated Pepsi-Cola and/or Frito-Lay 

products. 


Send me more information about the products and articles checked on 

the reverse side of this coupon. 

Name.. 

Positian.. 

Theatre or Circuit.. 

Seating or Cor Capacity.. 

Street Number.. 

City.. Stotc Zip Code.. 

^ Fold along this line with BOXOFFICE address out. Staple or tape closed. 

SEND US NEWS ABOUT YOUR THEATRE, YOUR IDEAS 

A $600.000-plus contract for 15,000 

seats for the Pacific National Exhibition- 

Exhibition & Sports building, in Vancouver, 

has been received by Canadian 

Seating Co., Ltd., says Dean H. Dewey, 

sales manager. The order is said to be 

the largest seating contract in 

Canada's history. 

Dr Pepper Co.: The Dr Pepper Bottling 

Co., San Marcos, Tex., managed by Walter 

Feltner and his son, Fred, was awarded 

trophies by Dr Pepper's executive vice-president, 

W. W. Clements for being the topi 

national Dr Pepper per capita plant and the 

top Texas per capita plant in 1966. C. B. 

Comer, manager of the Dr Pepper Bottling 

Co., Austin, Tex., was named winner of Dr 

Pepper's president's award for "outstanding 

marketing" in January. Byron Wallace and 

the Dr Pepper Bottling Co., Mayfield, Ky., 

received the runner-up award. 

We'd like to know about them and so would your fellow exhibitors. 

If you've installed new equipment or made other improvements in your 

theatre, send us the details—with photos, if possible. Or if you have 

any tips on how to handle some phase of theatre operations, concessions 

sales, etc.—faster, easier or better—let other showmen in on them. Send 

this material to: 

^ 

The Editor 

MODERN THEATRE 

Fold along this line with BOXOFFICE oddress out. Stople or tape closed. 

BUSINESS REPLY ENVELOPE 

First Class Permit No. 874 - Section 34.9 PL8.R - Kansas City, Mo. 

BOXOFFICE-MODERN 

THEATRE 

Pepsi-Cola Co. has appointed Robert T. 

Kesner director for media, reporting to William 

C. Munro, vice-president/ marketing. 

He joined Pepsi-Cola in 1965 and previously 

was with American Home Products, General 

Foods Corp. and Vic Chemical Co. 

DoBBS Advertising Co., Inc., announces 

Harold Weinberger has joined the agency 

as executive vice-president and a principal. 

He formerly was a partner in Krate/ Weinberger 

Advertising. Members of the Krate/ 

Weinberger staff also moving to Dobbs include 

George Delaney, art director, and Arnold 

Levine, media and traffic director. 

Dobbs is a member of the American Ass'n 

of Advertising Agencies. Its total annual 

billings are now estimated between $4 and 

$5 million. 

National Ass'n of Concessionaires 

will hold its mid-year board meeting May 

24 at the Sheraton-Blackstone Hotel, Chicago. 

Nominating and finance committees 

will meet May 23. NAC's executive committee 

will meet on morning of May 24. 

.» TMic ctise rtiiT 

825 Van Brunt Blvd. 

KANSAS aTY, MO. 64124 

The MODERN THEATRE SECTIOKi 

.4i

• ADLINES t EXPLOITIPS 

• ALPHABETICAL INDEX 

• EXHIBITOR 

HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS 

RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANDISING 

IDEAS 

mmiu 

THE GUIDE TO BETTER BOOKING AND B U S I N E S S - B U I L D I N G 

Radio Ballyhoo Leads 

Ft. Worth Playdate 

Zhivago' Takes on Look of Hollywood 

Opening in 

Fort Walton Beach, Fla. 

Manager Harry Gaines, left, of the 

Trans-Texas Hollywood Theatre in 

Fort Worth awards a gift certificate 

from the Fashion Barn in connection 

with a tie-in promotion for "The Busy 

Body." Accepting the grand prize in 

the theatre lobby is pretty Katherine 

Riitli Hallmark, as her date looks on. 

Harry Gaines, manager of the Trans- 

Texas Hollywood Theatre in Fort Worth, 

had a campaign for Paramount's "The Busy 

Body" keyed to an attention-getting radio 

station promotion that tied in an exclusive 

women's fashion shop—the Fashion Barn. 

He used a shadow box and set piece in 

the lobby to point up the promotion, along 

with a manikin attired in a fashionable 

wardrobe from the women's shop. 

Cecil Pearson, account executive of ra- 

up the promotion for 

dio station KXOL, set 

Gaines. A young woman was sent through 

the downtown area and shopping centers 

with a pressbook on "The Busy Body" and 

50 passes to the Hollywood. 

Passers-by were to ask the blonde whether 

she was "Miss Busy Body." Several 

days previously, KXOL described the young 

woman and asked its listeners to try and 

identify her. Hints were given on her location 

in the city. The response was excellent. 

The model wrote down the names 

and addresses of the persons who identified 

her and gave them passes. Later, the names 

were placed into a box and a name drawn 

for the grand prize from the Fashion Barn. 

"Doctor Zhivago" bowed at Gulf States 

Tringas Theatre in Fort Walton Beach, 

Fla., with all the pomp and pageantry of a 

world premiere, including the appearance 

of a "starlet" who had a role in the MGM 

film. 

B. A. Bengtsson, Gulf States Theatres 

city manager in Fort Walton Beach, used 

his showmanship knowhow and built up a 

Hollywood premiere-type promotion that 

couldn't take a back seat to none. He keyed 

the ballyhoo to 10-year-old Lynn Huddleston, 

who with her parents M/Sgt. and Mrs. 

Jerry Huddleston. was stationed at Tarrajon 

Air Force Base near Madrid, Spain, 

when "Zhivago" was being filmed there. 

Lynn, then 8, had several parts in the picture 

as an extra. 

Upon learning that Lynn and her parents 

were now stationed at Eglin Air Force Base 

near Fort Walton Beach. Bengtsson took advantage 

of this and set up the "premiere" activities. 

These included a reception at the 

Coronado Hotel, with a "Cossack" on hand 

to greet guests, a three-piece combo, cocktails 

and hors d'oeuvres, photographers, 

flower girls, who pinned flowers on all 

guests. The flowers were the guests' pass to 

the theatre. A band played Russian and 

American music throughout the affair. 

A police escort led the parade of cars to 

the Tringas Theatre. A red carpet was in 

place leading into the theatre. Lynn and 

her escort Terry Bengtsson were the first 

to arrive. She placed her hands in wet cement 

and received a bouquet of roses from 

Miss Northwest Florida (Jamie Hudson). 

Afterward, Lynn led the procession into the 

Tringas. Her classmates, fifth grade pupils 

from Elliott's Point Elementary, were 

treated as honored guests and were seated 

with her in a roped area. During the intermission, 

she was introduced from the stage. 

B. A. Bengtsson had "Cossacks" on hand 

to patrol the theatre area and to open the 

doors and salute the guests, while kleig lights 

flashed excitedly. WFTW went on the air 

to cover the semiformal affair. 

It was an exciting time for Fort Walton 

Beach and even more so for Lynn Huddleston, 

who got to see herself for the first 

time on the screen. 

BOXOFFICE Showmandiser :: April 17, 1967 — 59 — 

Ten-year-old Lynn Huddleston, who 

worked for MGM as an extra during 

the filming of "Doctor Zhivago," 

places her hands in cement at the Fort 

Walton Beach (Fla.) Tringas Theatre 

as she receives the honors due a leading 

lady at the opening of the picture. 

On hand to greet Mi.ss Huddleston at 

the Gulf States Tringas Theatre are 

John K. Tringas. left, and B. A. 

Bengtsson. Gulf States city manager. 

The daughter of M/Sgt. and Mrs. Jerry 

Huddleston. .she was stationed with her 

parents in Madrid. Spain, during the 

filming of "Zhivago." She served as an 

extra in the picture when she was 8.

5SSSSSSSSSSSSSSSSSSSSSSSSSSSSSS! 

Daniel H. Cox, advertising director for Bills Theatres in Moherly, Mo., whose dili- 

— 

CITATIONS FOR FEBRUARY AND MARCH 

the holiday "slack." 

• 

for the younger set. 

• 

for his imaginative heralds used to sell playdates. 

• 

ads are effective in a small town where special art work is not available. 

Vancouver, B.C., whose alert tie-in 

with a local sports campaign helped put over his "Tokyo Olympiad" date and 

build goodwill for the house. 

• 

gent spadework paid off in selling a roadshow— "The Agony and the Ecstasy" 

Jerry Drew, manager of the Esquire Theatre in Stockton, Calij, earns a citation for 

his effective attention-getting build-up for Columbia's "Murderers' Row." 

Ron Bacon, manager of tin; Van Bitren Drive-In at Riverside, Calif., wins an award 

for whipping up interest in a pre-Christmas, three-film horror show to take up 

Jerry Miller, manager of the Jose Theatre in San Jose, Calif., whose psychedelic 

movie herald and .ixT-toot lobby display helped sell a gigantic seven-unit show 

Bill Samuel, manager of Interstate's Palace and El Ray theatres in McAllen, Tex., 

Ivan Aokery, manager of the Orpheiim Theatre in Vancouver, B.C., who dusted 

off a 2.5-year-old campaign and brought it uj) to date for "Is Paris Burning?" 

F. F. Chenoweth, manager of the Taylorville {lll.\ Theatres, whose newspaper 

Syd Freedman, manager of the Studio Theatre in 

to a grassroots audience. 

• 

Robert Butler, manager of the Showcase Cinemas, Lawrence, Mass., and John 

Lowe, New England district manager for Redstone Theatres, whose campaign 

aimed at sports fans and teenagers for "The Endless Summer." 

'Prix' Aciion Displays 

In Store Windows 

A new approach to promotional window 

merchandising was unveiled in New York 

at Best & Co., with the eight Fifth Avenue ning 

windows devoted to full-action displays for ''-of 

MGM's "Grand Prix." Features are eight 

rear-projection screens showing racing segments 

from the film featurette, "Challenge 

of Champions." 

Two screens appear in four of the front 

windows, each complemented by two carousel-slide 

projectors. These are designed 

to present 80 full-color scenes from the 

film, operating at two-second intervals. 

The windows were conceived to intensify 

promotional activity in stores throughout 

the country and are aimed at a strong sell 

for both the film and the participating store. 

Best & Co. decorated the four action windows 

with gloves, scarves and other accessory 

items from its spring line. The remaining 

four windows have fashion ensembles 

against the bold black and white checkerboard 

racing pattern. All windows prominently 

display the "Grand Prix" logo, 

Goodyear Tires and racing equipment. 

Massillon, Ohio, Stores 

Join in 'Oscar' Contest 

Sol Gordon of Screenad of America in 

Cleveland promoted an advance ballot of 

Academy Winners in the Evening Independent 

at Massillon, Ohio. The two-column 

ballot carried all the nominations in 

the various categories. 

Merchants in Massillon joined in the 

newspaper-promoted contest and prizes for 

those who come closest in all ballots are to 

be awarded by the merchants. 

The "bests" ended with the probable winning 

song so that contestants did not have 

to go into the technical side of the ballot. 

The first prize will be an automatic fullstereo 

record player and second prize an 

jeo 

electric blanket. 

Other prizes include a charcoal grill, 

woman's wrist watch, card table and passes 

to the Weslin and Lincoln theatres in Massillon. 

•esi- 

At the Chicago State Lake Theatre opening of Paramount' s "Oh Dad, Poor Dad, 

Mamma's Hung You in the Closet and Tm Feelin' .So Sad" this "event" is carried 

out— a formal wear mini-pants stunt. The wire services. Chicago Sun-Times, Daily 

News and network and local television outlets were on hand for the coverage. 

— 60 — 

Manager Plays Up Tie-In 

A proclamation setting aside a week in 

Milton, Fla., as Walt Disney Week, was well 

played by Manager Ralph B. Mann of the 

Milton Theatre. He had two Disney pictures 

back-to-back, starting with "Follow Me, 

Boys!" then "The Fighting Prince of Donegal." 

As part of a lobby display, Mann had 

a copy of the proclamation by Mayor William 

H. Byrom. 

In further promotion, he used an inexpensive 

stunt for "Follow Me, Boys!" which 

brought attention to the date. He made up 

foot-long arrows and posted them about the 

city. They read: "Follow me, folks, to 'Follow 

Me, Boys!' " Large signs using the 

same type copy were placed on the rear of 

cars, which were driven around Milton and 

to nearby communities. 

BOXOFFICE Showmandiser :: April 17, 1967

W¥ IfP QPRVTPF 

Listed herewith, alphabetically by companies, are all of the feature pictures 

FiiUO ODnYlU£i reviewed in BOXOFHCE from January 1 through March 31, 1967. This is 

designed as a further convenience for Picture Guide users, the page numbers being the key to reviews kept 

therein. Between quarters. Review Digest pages serve as a cumulative P. G. index for feature pictures. 

Foreign Language 

Date Reviewed 

All the Other Girls Do 

(Harlequin Int'l) French-Italian Jan. 23 

Black God and White Devil 

(Rocha Films) Brazilian Mar. 20 

Boudu Saved From Drowning 

(Pathe Contemporary) French Mar. 6 

Do You Keep a Lion at Home? 

(Brandon Films) Czechoslovakian Jan. 16 

4-H 

6-' 

QUARTERLY 

INDEX 

TO 

Eric Soya's '17' 

(Peppercom-Wormser) Danish Feb. B 

PICTURE GUIDE REVIEWS 

Game Is Over, The 

(Royal Films Int'l) French Feb. 20 

January , q«- First 

through March Jc/O/ Quarter 

I (Jag) (Sandrew Film and Teater AB) 

Swedish Jan. 23 

La Guerre Est Finie (The War Is Over) 

(Brandon Films) French Feb. 6 

Les Carabiniers (The Soldiers) 

(Les Films Marceau) French Jan. 30 

Love, Love (Enzo Nasso) Italian Jan. 23 

Tall 

Women, The 

Allied Artists 

PC. Page 

4000 

My Sister, My Love 

(Sigma HI) Swedish Mar. 6 

American International 

Night Games (Mondial Films) Swedish Jan. 30 

Riot on Sunset Strip 3099 

Persona (Lopert) Swedish Mar. 13 

Raven's End (Europe Films) Swedish Mar. 20 

Santa Glaus Has Blue Eyes 

(Anouchka Films, Paris) French Mar. 13 

"04 g' 

Thunder Alley 3099 

Trunk to Cairo 3096 

War Italian Style 3096 

Secret Formula, The (Trans- 

National Pictures) Mexican Jan. 30 

Shadows of Our Forgotten 

Ancestors (Artkino) Russian Mar. 27 

Silence Has No Wings 

(Toho) Japanese Mar. 13 

Buena Vista 

Adventures of Bullwhip Griffin, The 4001 

Monkeys, Go Home! 3092 

To Be a Crook (Comet) French Mar. 6 

Transport From Paradise (Impact 

Films) Czechoslovakian Mar. 20 

Very Handy Man, A 

(Rizzoli) Italian-French Jan. 16 

Young Aphrodites (Janus) Greek Jan. 16 

Yo Yo (Magna) French Mar. 27 

Columbia 

Deadly Affair, The 3091 

Goal! 4000 

Kiss the Girls and Make Them Die 3085 

Man for All Seasons, A 3086 

Night of the Generals, The 3096 

Taming of the Shrew, The 4008 

Continental 

nfL^ 

Ulysses .4007 

i 

Embassy 

Shoot Loud, Louder ... I Don't 

Understand 3087 

Spy With a Cold Nose. The 3083

'. 

Metro-Goldwyn-Mayer 

P.G. Page 

Doctor, You've Got to Be Kidding! 4002 

Grand Prix 3092 

Hot Rods to Hell 

3094 

Three Bites of the Apple 3098 

25th Hour. The 3094 

Venetian Affair, The 3088 

Universal 

P.G. Page 

Deadlier Than the Male 3094 

Gunfight in Abilene 4007 

Reluctant Astronaut, The 3091 

Tobruk 3087 

Young Warriors, The 4007 

ning 

Welcome to Hard Times 4006 

Paramount 

Arrivederci, Baby 3084 

Busy Body, The 3093 

Warner Bros. 

Cool Ones, The 

Corrupt Ones, The 

Covenant With Death, A 

First to Fight 

.3097 

.3098 

3088 

.3092 

C'mon, Let's Live a Little! 4005 

Deadly Bees, The 3093 

Hotel 3088 

Mikado, The 4002 

Easy Come, Easy Go 4008 

Hired Killer, The 4003 

Hurry Sundown 3097 

Oh Dad, Poor Dad, Mamma's Hung 

You in the Closet 3097 

Red 

Tomahawk.. 

.3090 

Miscellaneous 

Africa Addio (Rizzoli) 3095 

Blow-Up (Premier) 3083 

Bubble, The (Arch Oboler) 3089 

esi- 

Vulture, 

Warning 

The 

Shot 

3093 

.3086 

7/, 

«h 

Dutchman (Gene Persson Enterprises) 3090 

Falstaff (Peppercorn-Wormser) 4000 

Feelin' Good (Pike Productions) 4006 

Seven Arts 

Brides of Fu Manchu, The 

Shadow of 

Evil 

You're a Big Boy Now 

.3084 

3091 

.3090 

Game Is Over, The (English language 

version) (Royal) 4006 

Girl With the Hungry Eyes, The 

(Boxoffice Int'l) .4005 

Hallucination Generation (Trans- 

American) 3083 

20th 

Century-Fox 

Come Spy With Me 3089 

Devil's Own, The 3084 

Frankenstein Created Woman 4008 

Hombre 4004 

In Like Flint 4005 

One Million Years B.C 4001 

Prehistoric Women 3095 

Sand Pebbles, The 3087 

United Artists 

Fistful of Dollars, A 3085 

How to Succeed in Business 

Without Really Trying 3098 

Marat/Sade 3095 

Heat of Madness (William Mishkin) 3089 

Naked Witch, The (William Mishkin) 4001 

90 Degrees in the Shade (Landau-Unger....3086 

Once Before I Die (Goldstone) 4004 

Peace for a Guniighter 

(Cable Springs-SR) 3085 

Run Like a Thief (Feature Film Corp.) 4003 

Sweet Love, Bitter (Film 2 Associates) 3099 

Vali (Film-Makers' Dist. Center) 4004 

Way Out (Premiere Presentations) 4002 

Weekend Warriors, The (Champion 

Fihn Productions) 4003 

Special 

Reviews 

Chafed Elbows 

(Film-Makers' Dist. Center) Feb. 20 

Chelsea Girls, The 

(Film-Makers' Dist. Center) Feb. 20

u o A or r i c E B O O K in a V I E 

. . Para 

An interpretive analysis of toy and tradepress reviews. Running time is In parentheses. The plus and 

minus signs indicate degree of merit. Listings cover current reviews, updated regularly. This department 

also serves as an ALPHABETICAL INDEX to feature releases. © is tor CinemaScope; ® VIstoVision; 

(g Panovision; (t) Techniroma; ® Other anamorphic processes. Symbol O denotes BOXOFFICE Blue Ribbon 

Award; © Color Photography. National Catholic Office (NCO) rotings: Al— Urobjcctionoble for General 

Potronage; A2— Unobjectionoble for Adults or Adolescents; A3— Unob|ectionable for Adults; A4 Morally 

Unobjectionable for Adults, with Reservations; B—Objectionable in Part for All; C Condemned. For 

listings by company in the order of release, see FEATURE ChlART. 

++ Very Good; + Good; Fair; Poor; = Very Poor. 

^£V/£W DIGEST 

AND ALPHABETICAL INDEX 

a. P cc t- a oc£ z 

40O1 ©Adventures of Bullwhip Griffin, 

The (110) W Com BV 3- 6-67 Al 

3095 ©Africa Addio (125) ® Doc. . . . Rizzoli 2-13-67 B 

3080 ©After the Fox (103) ® Com .. UA 12-12-66 A2 

4010 Aoony of Love, The (S3) 

Psych. Melo Boxoffice Int'l 4-3-67 

3052 ©Aifi. (114) ® Or Para S-Z9-66 A4 

All the Other Girls Do (90) CD Harlequin 1-23-67 

3062 ©Alvarez Kelly (116) Hi D Col 10-10-66 A3 

3066 ©Any Wednesday (109) Com WB 10-31-66 A3 

3084 ©Arrivederci, Baby! (105) C . 

1- 2-S7 B 

X 

3065 ©Bible, The . . . In the Beginning 

. 

(174) D-150 Dr 20th-Fox 10-24-66 Al 

3064 Black Cat, The (72) Ho Dr . Hemisphere 10-17-66 

Black God and White Devil 

(100) Melo Rocha Films 3-20-67 

3083 Blow-tJp (110) Murder D Premier Prods 1- 2-67 C 

3071 Bold New Approach 

(62) Doc. Mental Health Film Board 11-14-66 

30S4 ©Brides of Fu Manchu. 

The (94) Dr Seven Arts 

4011 ©Brijhty of the Grand Canyon (89) 

Animal Ad Feature Film Corp. 

30S9 ©Bubble, The 

(112) 4-D space Vision SF Arch Oboler 

3093 ©Busy Body, The (90) ig C Para

REVIEW DIGEST 

AND ALPHABETICAL INDEX Very Good; t Good; Fair; Poor; Very Poor. In the summary H is rated 2 pluses, — os 2 minuses. 

: E III 

3095OMatal/Sade (115) D UA 

3052 OMarco the Ma«ni(iceot 

(100) ($ Ad D MGM 

Masculine Feminine (104) Meto Royal 

4002 OMiliada, 

The (125) Comic Operetta WB 

3057 Mister Buddwing (100) Or MGM 

3092 ©Monkeys. Go Home! (101) Com...BV 

4011 Moonlightiiio Wives 

(S3) Melo Cradciock Films 

30S2 OMurderers' Row (108) Espion.iac C Col 

3063 Mystifiers, The (115) Melo. .Goldstone 

—N— 

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o

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u . 

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T»y^^r/^rTTrT Tt 1_J 

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. 

. 

. Rom 

Aug 

. 

Doc. 

ALLIED ARTISTS 

©Island of the Doomed Ho. . 

Cameron Mitchell 

Niohtmare Castle Ho.. 

llarbara Steele 

AMERICAN INTERNATIONAL 

©Born Losers D . 

.leremy Slate. .lane Rni-sell. 

Klizaheth Jamos, Tom Lauglllin 

©Glass Sphinx Scope D.. 

Robert Taylor, .^nlta Ekberg 

©The Hatfields and the 

McCoys ® C. 

Phyllis 

lliller 

COMING 

©House of l.OOO Dolls .,Ho-Scx.. 

Vincent Price, Martha Hyer, VIo 

Damone 

©Tom Thumb Children's.. 

©2267 A. D.—When the 

Sleeper Wakes ..SF (H. G Wells' 

Classic Dr) 

Vincent Price 

BUENA VISTA 

©The Happiest Millionaire ....M.. 

Frfd MacMiirray, Tommy Steele, 

Greer Garson, Geraldlne Page 

©Jungle Book. .Animated Feature.. 

Vnlc« of Phil Harris. Louis Prima. 

Sterling Holloway, Sebastian Cabot. 

George Sanders 

COLUMBIA 

©Band of Gold ® C. 

riean Martin, Stella Stevens, Ell 

Wallach, Anne Jackson, Betty Field 

©Divorce American Style C. 

nick Van Dyke, Debbie Reynolds, 

Jason Robards, Jean Simmons. Van 

Johnson 

©Enter Lauohfng C . 

Jose Ferrer, Shelley Winters, 

Elaine May 

©Luv ® C. 

Jack I,emmon, Peter Falk, Elaine 

May 

©Tlie Long Ride Home iery. 

Michel PlecnII. Tina Marmianif 

La Vie de Chateau C Rom.. Mar 67 

(Catherine Deneuve, Philippe Nolret, 

Pierre Brasseur 

SIGMA III 

Ciii de-Sac (US) Black C..Sep66 

DonflJd Pleaaeoce, FrancolM 

Dorleac, Uooel Slander 

SIGNAL 

Tlie Phony American (72) 

William Bendlx. (Tiristlne 

Kaufmann, Michael HInz 

TIMES 

FILMS 

Tight Skirts, Loose 

Pleasurw 

Valeria (Sangoftlnl, Jean Yanne 

D..Aug66 

TRANS AMERICAN FILMS—AlP 

Hallucination Generation 

(90) ..Exploitation Dr.. Dec 66 

(3enrge Montgomery. Danny Stone 

Door-to-Door Maniac! 

(79) Shock Dr..Dec66 

Johnny Ca-sh, Donald Woods. C!ay 

Forester. Pamela Mason 

(Pit's a Bikini World 

(. .) Mus C. Apr 67 

Tommy Kirk. Deborah Walley. 

TTie Animals 

Teenage Rebellion 

(. ) Shock Doc Apr 67 

©Sadismo (..).. Shock Doc. May 67 

U.S. 

FILMS 

I Crossed the Color Line 

(88) Mar 67 

Richard (Jllden. Harry Lorejoy. Rlma 

Ktitner 

WOOLNER 

©Lightning Bolt (91) A»r 67 

Anthony BIsley. Folco Lulll. Sophia 

Mari 

©Red Dragon 

(90) Ac D.. Apr 67 

Stewart Granger. Rosanna SctilaftlDO 

©Hillbitlys in a Haunted House 

(91) May 67 

Basil Ratlihone. I>on Oianey, John 

Carradlnr. I'l rlin Husky, Jol 

Lansing

I 

) 

. 

CHINESE 

Come Dtink With Me (97).. 11-7-66 

) . ll^lll Hull Slia« Clwiig reo-pel, 

Yttftl llllA 

Grand Substitution, The 

(116) 12-13-65 

irnink 1-w lull) L.1 Lllliia, Ivy 

l.irii: I'o. Yen Clliin 

©Last Woman of Sham, 

The (109) 11-22-65 

(I'r.ink Uc} ..l.in Hal. I'at Tine 

Itiirik;, Sliin Yinii:-Kjnon 

M.idame White Snake (105) 12-20-65 

iKrank l,.i-> . . IJn Pai. Cllao Lcl. 

Mircaret ^^l Cliuan 

Maonificent Concubine, 

The (97) 7-11-66 

(SlKiH) . (Lilian 

.Li LI-lHia. Yen 

OThe Mermaid (99) 2-7-66 

drank Ix?c) ..Ivy Ling Po, U 

hiiit 

CZECHOSLOVAKIAN 

;Do You Keep a Lion at 

Home? (81) 1-16-67 

t]>ran(lon) ..Latlislav Ocenasck, 

Kllip 

.Ii.mT 

Loves of a Blonde, 

The (S8) 11-21-CC 

(I'rnniiiient) liana Breichova, 

Vladimir rncliolt 

OShop on Main Street, The 

(12S) 2-7-66 

(Promimnil) ....Josef Kroner, Ida 

K.imiFtska 

5weet Light in a Dark 

Room (93) 7-11-66 

ll'rnmciiadc) ..Dana Smntna, Ivan 

Mi.'clrik 

DANISH 

OCr.-ijy Paradise (95) 9-13-65 

(Slu-rpi.xJ . ..lacqnes Marin. 

Vivianc BonrlMinneux 

©Eric Soya's 17' (g7) 2-6-67 

( IN'lipercorn-Wormser) . .Die Saltoft. 

Cliila Norhy, Lily Broberg. 

Suzanne Ile'nrich 

Gertrud (110) 7-4-66 

(i'athc Ointcmporar>) ..Nina Pens 

It.xle. Bcndt Rothe 

FRENCH 

Alphavillc (100) 12-13-65 

(Patlie Contem|iorar>-) Eddie 

fonstantine. Anna Karina, Akim 

Tamiroff 

Band of Outsiders (94) ....5-9-66 

Anna Karina. Sami Frey, 

Brasêtir 

rl.iiide 

Boudu Saved From Drowning 

(S4) 3-6-67 

(Pallip Contemporary) Michel 

Simon, Oiarles (Jrandval. MarceUe 

Ilainia. .lean riaste 

Clooortes (102) 5-2-66 

(Int'l Cla.ssic.';) . .Lino Ventura. 

Chailes .\znavour. Irina Deraicb 

Diary c( a Chambermaid, The 

(97) 4-11-66 

(Int'l (Hassles) Jeanne Jloreau. 

Miehel Piecoll 

Enough Rope (104) 5-2-66 

(.Arli.xni Gert Frobe. Marina 

Vlady. Robert Ilossein 

Father of a Soldier (83) ..3-2S-66 

(.Vrtkino) ..Sergo ZakarLadze, Keto 

Bwhorishvlll 

Fever Heat (86) 4-3-67 

(Minikin) ....Isabel Corey, Roger 

nueliesiie. Oiiy Dfcomble. Oerard 

Biihr. Daniel Cauchy. Clmie 

ferval 

Friend of the Family, A 

(95) 12-20-65 

(Int'l Glassies) Jean Marais, 

Danielle r)arrieu.x 

Galia (105) 10-17-66 

(Zenith Int'l) Mlreille Dare, 

Franeolse Prevost, Jacques 

Riberolles, Venantino VenantlM 

©Game Is Over. 

TTie (98) ® 2-20-67 

(Royal) ,..lane Fonda. Peter 

McEnery. Michel Piecoll, Tina 

Manni.i'Hl. .hwnue'; Mnnod 

How NOT to Rob a Department 

Store (95) 1-24-66 

(ArtKo) . Brialy, 

.Jean-CTIaude 

Marie Ijiforet 

Imrossible on Saturday 

(120) 3-28-66 

(Macna) ..Robert Htrsch, Dahlia 

Friedland 

Judex (96) 5-2-66 

(Confl) Michel Vltold, Cllanning 

Pollock 

La Guerre Est Finie (120) 2-6-67 

(Brandon) ...Yves Montand, Ingrld 

Timlin, fienevleve Rujold. Domininue 

Rfi7an, Jiian-Francols Rem! 

Le Bonhcur 6-27-66 

La Vie de Chateau (92) ....4-3-67 

(Royal) Catherine Deneuve, 

T'tiilippe Noiret, Pierre Brasseur, 

Mary Marquet, Ilenrl Garcin 

(Clover) ...lean Clanie Drouot. 

Mari" France Boyer 

Lcs Bonnes Femnes (95) . .7-11-66 

(Hiikim) .Bernadette Lifont, 

. 

Clnftiiide .Toano 

Les Carabiniers (50) 1-30-67 

(Lf-' Fllm.5 Marceau) No cast given 

'"û FOREIGN LANGUAGE 

©Male Companion (92) ..2-14-66 

(im'l Cliuisic-^) Jean-lMerre 

l'a>sel, (':iClii'riTie ll.aiemo 

Man and a Wom.-in, A (102) 7-25-66 

(AA) ,.Anouk Aimce, Jean-Louis 

Trintlunant 

Masculine, Feminine (104) 11-21-66 

lltoyai) Jean Pierre Leaud, (A) 

Goya 

Ihant.'il 

Santa Claus Has Blue Eyes 

(50) 3-13-67 

(Anouchka Films. Paris) ....Jean- 

Pierre Leaud, Gerald Zimmerman, 

Henri Martini"/.. Rene Oilson 

Shameless Old Lady, The 

(96) 11-7-66 

(I'lml'l) Sylvic, Victor Lanou.\. 

Ma'ka Itilinovska 

Sucker, The (101) 6-20-66 

(Royal) liourvil. Louis de Funes 

Take It All (A Tout Prendre) 

(99) 5-16-66 

(l/operl) Jolianne, Claude Jutra, 

Victor Desy 

To Be a Crook (93) 3-6-67 

(Comet) Jean-Pierre Kalfon, 

Amidon, Pierre Baronli. Janine 

Magnan. Y;uie Berry, Jacques 

Piirtet 

FRENCH-ITALIAN 

All the Other Girls Do (90) 1-23-67 

(llaileiiuin int'l) ...Jacques Perrin, 

RosenMrie Dexter. Foleu Liilli 

Very Handy Man, A (95) ..1-16-67 

(Rizzoli) ..Ugo Tognazzi. Gio^'anna 

Ralli. Pierre Brasseur. Anouk 

Aimee 

Young World. A (S3) 6-20-66 

(Lopert) ....Nino Castelnuovo, 

Cliristine Delaroche 

GERMAN 

Ich War Ihm Hoerig (101) 6-7-65 

(Casino) Barbara Rutting, 

Carlos Thompson 

Maedchen in Uniform (91) 9-20-65 

(Seven Arts) . .Lilli Palmer, Romy 

Schneider 

You Are the World for Me 

(The Richard Tauber Story) 

(107) 7-18-65 

(Ring Film Corp) ..Rjidolf Schock. 

Annemarie Dueringer, Richard 

Romanowsky 

GREEK 

Rape, The (86) 2-2S-66 

(Zenith) ..Leftcris Vournas, Zoras 

Tsapelis 

Red Lanterns (90) 3-29-65 

(Times) . .Jenny Karezi, George 

Foondas 

Young Aphrodites (89) 1-16-67 

(Janus) . .Takis EmmanoMcl, Heni 

Prnkopiou 

ISRAELI 

Clouds Over Israel (85) 7-4-66 

(Harold Cornsweet I'rtids. 

Yifiach Spector, Dina Doronne 

ITALIAN 

Engagement Itallano '85) 7-18-66 

(Sedgeway) ..Rossano BrazzI, 

Annie Girardot 

Facts of Murder, The (110) S-23-6J 

(Seên .\rts) . .Pietro Germi. 

Claudia Cardinale. Claudio Gora 

Gospel According to St. Matthew, 

The (136) 3-14-66 

(Cont'I) Enrique Irazoqui, 

Marpherita Caruso 

High Infidelity (120) 2-2-65 

(Magna) ..Charles Aznavour. (Halre 

Bloom. Ugo Tognazzi 

II Successo (103) 5-24-65 

(Embassy) ..Vittorio Gassman, 

Anonk .Aimee 

Italiano Brava Gente (156) 11-15-65 

(Embassy) ..Arthur Kennedy, 

Peter Falk 

La Fuga (92) 4-4-66 

(Int'l Classics) Gloyanna Ralll, 

Anouk Aimee, Paul Ouers 

La Visita (115) 8-22-66 

(Promenade) . Mllo, 

.Sandra 

Fram*nise Perier 

Les Amiche (100) 11-22-65 

(Premiere) ..Eleonora Rossl-Drago, 

Madeleine Fischer 

Love and Marriage (106) ..S-22-66 

(l^mbassy) . .Sylva Koscina. 

Philippe Lernv, Eleonora Rossi-Draco 

Love a la Carte (98) 2-15-65 

(Promenade) .Simone SIgnoret, 

. 

Marcello Mastroianni 

Love in 4 Dimensions (105) 10-25-65 

(Eldorado) , .Michele Mercier, 

Philippe Iêrov 

Love. Love (SO) 1-23-67 

(Enzo Nassn) ..Umherto and Silvia 

Bicnardi. Giorgia Bretschneider. 

Alrfo D'Angelo. Living Theatre Group 

Maonificent Cuckold, The 

(113) 6-7-65 

(Cont'I) Claud'a Cardinale. 

TTgo Tognazzi 

Mandragola (97) 7-4-66 

(Eiiropix) ....Rosanna Schlaffinn, 

Phlllinpe Lerov, Jean-Claude Brialv 

Moment of Truth, The (105) 8-23-65 

(Rizzoli) . .Miguel Mateo Mieiielin 

New Angels. The (94) 6-21-65 

(Promenade) 

Railroad Man, The (95) ..11-29-65 

(Cont'I) ..Pietro Germi, Sylva 

Koscina. Bdoardo Nm-ela 

Review 

Date 

©Red Desert (116) 3-15-65 

(lilzzoli) ...Monica Vittl, Richard 

Harris 

Salvatore Giuliano (125) .. .6-20-56 

(Royal) . .Frank Wolff, Salvo 

Raiidonc 

Sandra (100) 2-28-66 

(Royal) ..Claudia Cardinale, 

Mieliael Craig 

Sweet and Sour (93) 2-1-65 

(Pathe Cnntempiirary) ..Guy Bedos, 

Si>i>liia Haumier, Jean-Paul 

, . . .Peppino 

llelnioiniii 

Variety Lights (93) 7-12-65 

ll'athe Contemporary) 

De Filippo, Giiilietta Masina 

JAPANESE 

©Five Gents' Trick Book 

(95) 1-24-66 

(Tnho) ..Hisaya Morishige, 

Asanfa Kiiji 

©Illusion of Blood (104) .3-14-66 

Tatsuya Nakadai. Mariko Okada 

©Kwaidan (125) 1-17-65 

(Cont'I) Michiyo Aratama, 

Rentard Mikuni, Katsuo Nakamura 

Ohayo (93) 2-14-66 

(Shockiku) . .Kuniko Aiiyake, 

Chishii Ryu 

Silence Has No Wings 

(103) 3-13-67 

.Mariko Kaga, Iliroyuki 

(Toho) . . . 

Nagato 

©White Rose of Hong Kong 

(110) 1-24-66 

CTciho) ..Chang Mei Yao, 

Tsnfomu 

Yamazaki 

MEXICAN 

©Secret Formula, The (60) 1-30-67 

(Trans-Nat '1) ..No cast given 

POLISH 

Guests Are Coming (110) ..5-24-65 

(Kow.ill Mitchell Kowal, 

metiz On.alinski 

Eroica (82) 2-14-66 

(.\merpol) ..Edward Dziewonski, 

Barbara Polomska 

Last Chapter, The (85) ...4-11-66 

(Ben-Law) . .narrated by Tlleodore 

Bikel 

Lotna (Swift) (88) 6-27-66 

(Pol-Ton Films) . Pichelski, 

.Jerzy 

Bnzena Kiirowska 

Salto (104) 10-17-66 

(Kanawha) ..Zbignievv Cybulski, 

Marta Llpinska 

RUSSIAN 

Ballad of Love, A (45) 4-11-66 

(.\rtklno} . .Victoria Pyodorova 

K.azimeriz Opahnski 

©Cavalcade of Russian Ballet 

and Dance (100) 7-19-65 

(Aitkino) . .Galina Ulanova, 

Maya Plisetskaya 

©Garnet Bracelet, The (90) 10-17-66 

(Artkino) ..Ariadna Shengelaya. 

Igor Ozerov 

Marriage of Balzaminon, 

The (90) 7-25-66 

(Artkino) ..(Jeorgi Vitsln, Ljaidmila 

Shagalova. Lydia Sralmova 

Mother and Daughter 

(80) Melo 11-15-65 

(Artkino) ..Vera Maretskaya, Ira 

Mitsik, Soroya Pavlova 

Plisetskaya Dances (70) ...5-24-65 

.Maya Plisetskaya 

(,\rtkino) . 

Bolshoi Ballet 

©Sandu Follows the Sun 

(60) 5-10-65 

Nieka Grimnus 

(Artkino) . 

Tsar to Lenin (90) 6-27-66 

(Axclbank) ..Narrator: Valentine 

Dvall 

When the Trees Were Tall 

(100) 3-15-65 

(Artkino) ..Yuri Nikulin, Inna 

Gulav.T 

SPANISH 

Every Day Is a Holiday (77) 7-18-66 

(Col) Mari.soi, Angel Peralta 

Heroina (105) 11-22-65 

(Rolay) .-Kitty de Hoyos, Jaime 

Siiiichez. Otto Slrgo 

La Tia Tula (98) 7-26-65 

(I'niled Int'l) ...Aurora B,iutista, 

Cinlos Estrafia 

SWEDISH 

Dear John (115) 3-28-66 

(Sigma III) ..Jarl KuUe. Christina 

Srlir.llin 

©I (Jag) (SO) 1-23-67 

(Sandrew Film .and Teater AB) . 

Ch'istopher Banek. Tove VValtenburg. 

Marnaveta Kronk. Agneta Anion 

I, a Woman (90) 12-12-66 

(.Vudiihiin) ..E^sy Persson, Preben 

Malirt, Jorgens Reenberg 

Lovinj Couples (113) ....10-24-66 

fPrriminent) ..Harriet Amlersson. 

Eva Dahlbeck. Gunnar Bjom.strand, 

tJio Petre. .\nita Bjork 

Ninht Games (104) 1-30-67 

(.Mondial) .Ingrid ,Iorgen 

. Thiilin, 

Mndstrom 

Mv Sister, My Love (96) 3-6-67 

(Sigma III) ..Bibi Andersson, Per 

Oscaisson. Jarl Kulle, Gnnnar 

Riomstrand 

Persona (81) 3-13-67 

(Lnpert) Bibi Andersson, Liv 

rilmann, Gnnnar Bjornstrand. 

Margaretha Krook 

Write— 

YOUR REPORT OF THE PICTURE YOU 

HAVE lUST PLAYED FOR THE 

GUIDANCE FOR FELLOW EXHIBITORS. 

— Right Now 

TO: 

The Exhibitor Has His Say 

BOXOFFICE, 825 Van Brunt Blvd., 

Kansas City, Mo. 64124 

Title 

Comment 

Days ol Week Played 

Weather 

Title 

Comment 

Days of Week Plcryed 

Weather 

Exhibitor 

Title 

Comment 

Days of Week Played. 

Weather 

Title 

Comment 

Days of Week Played 

Weather 

Exhibitor 

Theatre 

Company 

Company 

Company 

Compcmy 

Population 

City State Zip Code 

10 BOXOFFICE BookinGuide :: April 17, 1967

Opinions on Current Productions ÊATURB REVIEWS 

Symbol @ denotes color; © CinemaScope; (g) Panavision; ® Technirama; ® other anomorphic processes, for story synopsis on eoch picture, see reverse side. 

"Good Times" is an appropriate title for this colorful 

comedy which shows every indication of becoming a big 

hit. Although this Motion Pictui-e International Produc- 

tion had been kicking around some time before Columbia 

h 

Good Times 

1.85-1 

^^: 'T''

. . America's 

. 

. 

. . 

' 

. . The 

. . They're 

BOXOFFICE BookinGuide :: April 17, 1967 

. . "Good 

. . She's 

FEATURE REVIEWS Sfory Synopsis; Exploitips; Adiines for Newspapers and Programs 

THE STORY: "Devil's Angels" (AIP) 

John Cassavetes, leader of The Skulls, a motorcycle 

club, after noticing Buck Taylor and Salli Sachse involving 

themselves in a fatal accident, decrees a "run," a trip 

like no other. He knows that "The Man" t police) endlessly 

hounding the group, will close in once alerted to 

the accioent. With girl friend Beverly Adams, Cassavetes 

leads the pack off down the road: along the way, they ^. 

i" 

help Buck Kartalian escape from a small-town jail. In ! 

, 

^ 

Brookville, leading citizen Russ Bender emcees a local 

beauty contest, and The Skulls' arrival sets off a feeling of 

tension. Local blonde Mimsy Parmer, only contestant to 

openly greet The Skulls, joins a party on the beach, 

hysterically running away under threatened attack. 

Sheriff Leo Gordon charges Cassavetes with rape, dismisses 

him when learning the real story. He orders The 

Skulls to leave the peaceful town. Another motorcycle 

group, 'Ihe Stompers, arrives, begimiing a night of fiery 

reveli-y. Cassavetes leaves on his motorcycle, this time 

alone. 

EXPLOITIPS: 

Weather permitting, banner motorcycles for local 

street ballyhoo. Advertise this as another hit from the 

producers of "The Wild Angels." 

CATCHLIiNES: 

This Is the Way Life Is, Man . Fast-Moving. 

Past-Charging Motorcycle "Cult." Its Own Story! . 

Out for Kicks! Out for Laughs! The "Devil's Angels." 

THE STORY: "The Mummy's Shroud" (20th-Fox) 

Andre Morell leads his archeological party to a pharaoh's 

tomb only to have its guard Roger Delgado place a 

cuise on them. Delgado reads the words of life written on 

the mummy's shroud, bringing the corpse to deadly life, 

and four members of the team die. The two smvivors, 

Maggie Kimberley and David Buck, are lured to the 

museum where both Delgado and the mummy await 

them. The police kUl Delgado, who has brought the 

mummy to life a second time, but Kimberley grabs the 

shroud and reads the words of death, destroying the 

mummy, everyone hopes, forever. 

EXPLOITIPS: 

Have a horror film contest asking moviegoers to name 

the many mummy films and their stars. 

Display a series 

of hieroglyphics, with keys for translation, and have a ..cere 

contest for reading them. The message could pertain to (•*'' 

the horror treat in store when the moviegoer attends the 

pictme. 

CATCHLLNES: 

The Ultimate in Evil From Monster and Madman . . . 

Warning: To E^very Creature of Flesh and Blood—Beware 

the Beat of the Cloth-Wrapped Feet . . . The 

Deadliest 

Mummy of Them All . . . Asleep for Centuries, He Was 

Awakened to Kill ... If You Want to Live, Don't Read the 

Mimimy's Message, Just See It. 

THE STORY: "The Great British Train Robbery" (P-W) 

Hiding behind the respected guise of a London antique 

dealer. Horst Tappert is in fact a criminal. Gunther 

Neutze convinces him that together with a band of professional 

crooks they can rob the Royal Mail Ti'ain of a 

fortune in banknotes, which Tappert knows to be aboard 

on one particular day. Before pulling off the big job, they 

(the gang) rob an airport to get funds to set up a hideaway 

for making out all their plans. Then the big robbery 

is successfully carried out. With all the money, the gang 

argues about what should be done to remain anonymous. 

Neutze and his proponents take theii' share and retui'n 

to London. Scotland Yard captures some of the men. Tappert 

and his sidekicks then plan to rescue 

are in prison. To date three of the men are still 

as is $6,000,000 of the stolen money. 

the ones who 

at large 

EXPLOITIPS: 

Play up the facts that this is the biggest robbei-y in 

history and one of the most successful ones. Use lobby 

displays and story boards on the real 

events as reported 

in the newspapers at the time. Promotional material 

about all famous robberies could help generate excitement 

about the picture. The distributor has used effective 

TV spot announcements in metropolitan areas. 

CATCHLINES: 

The True Story That Is More Fantastic Than Fiction . 

The "Greatest" Robbery on Record, Filmed Where It 

^ly 

Happened As It Really Happened. 

Lox 

meehv 

THE STORY: 

'Good Times" (Col) 

Sonny and Cher are a happy and very successful singing 

team. Sonny wants to make a movie, but his wife 

doesn't. Sonny is always di'eaming of being a sheriff in 

a western town, or living as a Tarzan-type in the jungle 

or being the wildest and smoothest detective ever. Film 

producer George Sanders gives them an old chestnut of a 

script with a new title only. Sonny backs out and Sanders 

threatens to keep them from ever performing publicly 

again. But in the end Sanders gives in and Sonny and 

Cher, free souls, go about their happy lives. 

EXPLOITIPS: 

Columbia has gone all-out to emphasize the unique 

appeal of Sonny and Cher: there is, of com-se, the record 

album with all the far-reaching deejay, radio, TV, music 

store possibilities; the "American Mod" with fashion 

shows based on Cher's own designs and Sonny's long hair 

style: bmnper strips in fluorescent colors, and fan club 

parties and premieres. 

CATCHLINES: 

Look Who's Making the Movie Scene! . . . Hear Sonny 

and Cher in Their First Motion Pictm-e Swinging and 

Singing These Hit Songs . . . The Swing Is On and It's 

Good Times for Everybody . Times" Is Coming 

. . . Sonny As King of the Jungle, Ace of the Dancehalls 

and the Fastest Gun in the West. 

THE STORY: "40 Guns to Apache Pass" (Col) 

When Apache chief Cochise goes on the warpath in the 

West following the Civil War, Audie Mui-phy, U.S. Cavalry 

captain, leads a group of homesteaders to the safety of 

the fort at Apache Wells. Murphy has trouble with Kenneth 

Tobey, a traitorous corporal. Two teenage homesteaders 

decide to enlist in the Cavalry and they are 

picked by Mm-phy to meet a shipment of 40 repeating 

rifles needed to save the fort from an Apache attack. 

When Mm-phy and his men are ambushed by the Indians 

one of the boys is killed while the other (Michael Burns) 

stands paralyzed with fear. This gives Tobey the opportunity 

to club Murphy and get away with the guns, which 

he plans to sell to the Apaches. Murphy faces courtmartial 

so he sets out alone to recover the guns and receives 

unexpected aid from the frightened Burns. While 

the boy takes most of the guns to the fort. Murphy uses 

^^^ Others to mow down the Apaches and to kill Tobey. 

The Cavalry takes the new gims, rescues Mm-phy and he 

and Bm-ns are declared heroes. 

EXPLOITIPS: 

Dress up the lobby with Indian gear, 

including a tent 

with war paint on the outside, and have the ticket-taker 

or ballyhoo man outfitted with feathered headgear and a 

tom-tom. A display of old guns will get attention. 

CATCHLINES: 

Land of No Law . . . Password Is Fight—Last Word Is 

Kill . 

West Ablaze With Coui-age Aflame. 

THE STORY: "A Witch Without a Broom" (PRO) 

Visiting history professor Jeffrey Hmiter keeps seeing 

a beautiful blonde sitting in the front row of his classes, 

but no one else sees her. She tm-ns out to be a witch who 

doesn't quite have the knack yet of being fully accomplished 

in her witchcraft. As a result, poor Hunter is sent 

back and forth in time, along with Maria Perschy, as she 

tries to control her powers without luck. Hunter has to 

face the 16th Century Toledo court rivalry, defend himself 

against some stone age harridans, ride the Roman 

chariots and make love to Martian maidens in the year 

2100. Hunter finally collapses and is seen in a hospital 

and his lovely nurse tm-ns out to be Miss Perschy. 

EXPLOITIPS: 

PRO has some fumiy ideas termed "Hexploitation" for 

this film. The company will supply details to exhibitors 

on holding a "Witch Hunt" or having a "Bewitching 

Fashion Show" or conducting tie-ins with grocery stores 

for a "Witches' Brew" and best of all, tie-ins with a Magic 

Show. They also suggest a treasm-e hunt searching for a 

broom, of course, and Halloween costume party in the 

spring. 

CATCHLINES: 

A Very Hexy Motion Picture . Betwitched, He's 

Hexcited . the Rave of the Cave Set . . . Here's 

a Switch on a Witch—She's in Love and Going All the 

Way From the Stone Age to the Space Age as Romance 

3( Mixes Up her Brew!

I salary, 

; 

or 

Syufy 

ES: 20c per word, minimum $2.00, cash with copy. Four consecutive insertions lor price 

three. CLOSING DATE: Monday noon preceding publication date. Send copy an 

answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City, Mo. 64124 

HELP WANTED 

ZED A CAPABLE enthusiastic theatre 

age: who can accept responsibihty 

assume authority in operation of 

theatres in a Midwest town of 75,000. 

f initiative and creative crbility will 

off handsomely. Write: Midcontinent 

jtres, 704 Hennepin, Minneapolis, 

1. 

ANTED Drive-In the

- lO ^ X W 

7 1 ? 3, — . 

* i/tz. 

^.?."^| 30.5 

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Boxoffice-April.17.1967

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