Boxoffice-Febuary.26.1955

FEBRUARY 26 1955 

^ 

HALL BAETZ, of the Bal 

lard Theotre, Seattle, has 

successfully tied an art 

house policy into the regular 

programming policy 

jf the theatre—ottracting 

the family audience 

jn weekends ond the 

selective" patrons at 

nidweek performonces 

StOfv on page 24 

WORLD THEATRES 

TOP 100,000 

FiR

THE BIGGEST PICTURE 

FOR THE BIGGEST 

THEATRE FOR THE 

BIGGEST PLAYING 

TIME EASTER 

. . . 

r 

! 

w

)atrons depend on you to give tneni a BIG 

ror Easter and here it is. A screenful or 

ce, music, spectacle in radiant COLOR. 

s 

love and joy and beauty in tliis great M-G-M 

inment. At tne Music Hall and across tlie 

it will enchant Easter- happy audiences. 

Starring the 'Lilt' girl, ana it is predicted her 

new picture will he on the 10-Best lists, too! 

LESLIE CARON 

MICHAEL WILDING 

• • 

ESTHLLE WINWOOD Elsa LANCHESTER 

• 

EN DELTSCH • BJUi. ky ROLAND PETIT 

• 

Di,..,eJ u CHARLES WALTERS 

Barry JONES 

• Fciunn,! BALLliTdc PARIS • PKologr.pli.a in EASTMAN COLOR 

ProduceJ ty EDWIN H. KxNOPF 

Hi-

./OJ^X^/^-''^ - 

'-r^^^^;-/-^ 

.^ -^ 

Only John Steinbeck c( 

ONLY Elia Kazan c 

Warner Brc 

WORLC

fii r^rfpri h 

r^ 

/j 

so RAW! 

^ 

;0 REAL! 

A. 

lARCH 9JH ;i^ 

* ir i^ 

VarnerColor 

moves in breath-close to bring you 

realism and intimacy as never before! 

Stereophonic Sound*"'

Producd and Directed by Book and Lyrics by Screen Play by 

nun PRFMINHFR . nQPAD UAMMrDQTCIM ^nA . UADDV Ul CIMITD %V'c /7 t^1t>/iciiri> tn 

Cash in on CXRMHN'S 

Academy Avsârd Nominati 

DOROTHY 

DANDRIDGE 

for Best Actress 

in 

OTTO PREMINGER'S production of OSCAR HAMMERSTE 

from 20th Century-Fox 

CiNemaScoP 

^ 

PlAi 

starring 

HARRY DOROTHY PEARL OLGA JOE 

BELAFONTE • DANDRIDGE • BAILEY • JAMES • ADAMS

— 

'*y ig: ygg..'.yfl. 'l' - 'LimW-LllWIMWWWI'WI—JillWl .'Jl. l» BJtlW.M»MJ

'. 

FURTHER DELAY IS PREDICTEL 

FOR ROUND!ABLE CONFEREE 

March 19 Is Now Believed 

Earliest Date Because of 

Arbitration Negotiations 

By SUMNER SMITH 

NEW YORK—March 19 will be the 

earliest date at which it will be possible 

to hold the roundtable conferences sought 

by National Allied to discuss such industry 

problems as film rentals, clearances and 

prereleases. That was learned from an 

authoritative source during the week. 

The earliest expected date had been about 

March 5. That was the estimate of William 

C. Gehring, assistant general sales manager 

of 20th Century-Fox. He made it at the 

February 10 session of the National Allied 

drive-in convention in St. Louis, when he 

said he believed the talks could get under 

way in about three weeks. 

LICHTMAN IN HOLLYWOOD 

Al Lichtman, 20th-Fox distribution head, 

was on the coast and Gehring had no comment 

to make during the week, but others 

in distribution set the new tentative date 

with the understanding they would not be 

quoted directly. 

The new delay was attributed to protracted 

arbitration negotiations. Distribution repeated' 

that arbitration had to have priority 

over any roundtable meeting. Asked how 

drafting of an arbitration plan was proceeding, 

they repeated their statement of the 

previous week when, after a five-hour session 

at Motion Picture Ass'n of America headquarters, 

they said progress had been made. 

Exhibition and distribution are still having 

some difficulty in reaching agreement on 

clauses dealing with damages and prereleases. 

That on damages, as now drafted, specifies 

that to receive them an exhibitor must file 

a claim for them. Then, if his claim is upheld, 

the award would equal the loss. If 

a deliberate intent to injure him is proved, 

he would receive double damages. 

The section on prereleases would allow 

each major company two each 12 months 

and they would be subject to arbitration 

only after going into general release. It 

specifies they must be unusual pictures. With 

the wealth of good product now being handled 

by the majors, the last specification would 

not seem to be a stumbling block to agreement. 

POSITION OF TOA BOARD 

Theatre Owners of America has said it 

would accept an invitation to a roundtable 

conference with distribution. Its board, however, 

took the position that such a conference 

must include discussion of a need for "exhibitor 

relief from prohibitive film rentals 

and other inequitable conditions of licensing 

films." In fact, it said those topics should 

head the agenda. 

The board also voted to discuss mutual 

problems with National Allied. That meeting, 

when it is held, could exchange viewpoints 

on complaints to be made at the 

conference, so that the two exhibitor organizations 

could oresent a united front. 

Cole Takes Issue With Allied Chi 

On Misuse of COMPO Name 

DALLAS—Colonel H. A. Cole has taken 

issue with Allied States Ass'n on Allied's 

charge that the COMPO name has been 

misused by state and regional units. The 

colonel, who is a top Allied leader nationally, 

issued a statement in which he declared that 

Texas COMPO "has established an enviable 

record as strictly an industry organization 

working not only for the benefit of the industry 

in Texas, but all over the nation as 

well." 

Cole recalled that it was Texas COMPO 

which initiated the 1951 Movietlme U. S. A. 

campaign and took the lead in the kickoff for 

the tax repeal drive at its 1952 conference. 

Not to forget, reminds the colonel, that the 

format set by the Texas organization for 

TOA, however, is greatly interested in 

arbitration and is working with distribution 

in setting up a system, so, though arbitration 

will not deal with rentals, TOA does not 

look with disfavor equal to that of National 

Allied on a postponement of roundtable 

talks until an arbitration plan is completed. 

Along with distribution, TOA is optimistic 

that there can be an arbitration agreement 

soon. The board at its recent Washington, 

D. C. meeting accepted the present draft in 

principle. But it is apparent stumbling blocks 

remain. One of the minor ones has to do 

with sharing of the expenses of arbitration. 

The problem of convening high ranking 

Fox Plans 55mm Shooting 

On All in CinemaScope 

New York—Twentieth Century-Fox will 

shoot all its CinemaScope pictures in 

55mm by the end of the year and then 

reduce them for 35mm projection in line 

with "the latest technologrical advances," 

Spyros P. Skouras, president, said 

Wednesday (23). 

Skouras said he plans to project one 

or two of tlie SSmni features on a roadshow 

basis in specially equipped theatres, 

adding that these will demonstrate that 

CinemaScope "equals or excels" any other 

method. The 55mm roadshow pictures will 

have six stereophonic sound tracks. That 

will be two more than on standard CinemaScope 

pictures. The 55mm filming- will 

be "vertical photography," according to 

Skouras, in contrast to VistaVision's horizontal 

filmuig. He did not say where he 

would obtain the new 55mm cameras and 

new processing facilities. 

The first two features in 55mm projection 

will be "The King and I" and "The 

Greatest Story Ever Told." 

handling the grass roots tax camp 

adopted and followed all over the 

"Texas COMPO has always ac' 

public relations instrument for tl 

movie industry in Texas and has n 

involved in film rental arguments 

trade practices which would tend 

partiality to any one branch of the : 

he said. "True, Texas COMPO is 

only by exhibition in Texas, but it 

been competitive in practice or sb 

with exhibitor organizations in the 

He declared that Texans realize 

for both an exhibitor associatioi 

public relations organization, and 

Texas Allied and Texas COMPO "1 

their jobs well in their respective fii 

officials, including presidents, of t 

companies and exhibitor organizati 

roundtable calls for a lot of sched 

rescheduling of dates. 

Joinl Toll TV Uni 

Plans FCC Approa 

NEW YORK—Plans for an appro 

Federal Communications Commissi 

controversial subject of subscription 

were begun Wednesday t23> at i 

of the Joint Committee on Toll '] 

Hotel Sheraton Astor. Harold Wo 

relations counsel, submitted a camp 

The committee said that small, 

large, theatres are beginning to cor 

its $150,000 defense fund and that 

outside the film industry" had show 

to cooperate. 

It would not identify t 

interests. Support has been expei 

radio, TV and sports interests. 

The meeting reached no decisior 

of the absences of Ti-ueman T. 

of National Allied and Alfred Starr 

tre Owners of America, co-chair 

Marcus Cohn, Washington counsel. : 

was on vacation in Florida, there ^ 

in the Starr family and Cohn was "i 

in Washington, it was explained, 

meeting within a few days is plani 

At about the same time the Fe 

i.ssue of Newsweek magazine appe 

an article by Comdr. Eugene F. 

jr., president of Zenith, in which 1 

abandonment of free programmii 

the pay system be approved by 

He said the Zenith plan could 

1 

operation in two big markets wit! 

after FCC approval. He favored If 

stead of selling, the decoding attac 

"a protection for the public again; 

cence during the formative perioi 

scription TV."

' 

houses 

) 

D THEATRES TOP 100.000; 

EIGN MARKET NOW 40% 

js Played 

Made 

anies 

world market for 

tm-es has increased 

1951, or about 9 

irst time the world 

exhibiting 

the 100.000 mark, 

ig the week by the 

rce. 

lalysis of the world 

ms, Nathan Golden 

18 scientific, motion 

c products division, 

:nt of the features 

e world were United 

iwever, is a six per 

>1 survey was made. 

out, however, that 

-produced films has 

;ularly from Italy, 

ngdom and Prance. 

ION NEEDED 

per cent of the 

producing and disng 

from the foreign 

'f Commerce underide 

accurate infor- 

Dn theatre facilities 

Region 

Europe 

South America 

Mexico, Central Am. 

Caribbean Area 

Far East 

Middle East 

South Pacific 

Africa 

Atlantic Islands 

Canada 

Drive-In Theatres (1) 

United States 

Drive-In Theotres (I 

Puerto Rico 

Alaska 

Hawaii 

WORLD MOTION PICTURE THEATRE DATA 

1951 1955 

No. of Seating No. of Seating 

Theotres Capacity Theatres Capacity 

53,659 

6,070 

2,338 

761 

7,369 

349 

2,285 

1,301 

152 

1,795 

66 

19,797 

3,323 

142 

28 

108 

25,389,424 

3,522,987 

1,722,305 

492,168 

4,549,663 

223,908 

1,448,144 

890,058 

69,503 

930,161 

46,200 

12,384,150 

2,300,000 

75,000 

14,000 

50,000 

63,057 

6,611 

2,829 

779 

9,735 

459 

2,351 

1,683 

181 

1,963 

229 

14,301 

4,050 

142 

28 

139 

28,585,953 

4,174,376 

1,864,509 

519,969 

5,540,835 

277,640 

1,467,968 

1,080,563 

79,373 

1,020,000 

160,000 

9,000,000 

2,800,000 

75,000 

14,000 

85,265 

United States 

Percentage of 

Screen Time 

TOTALS 99,543 54,107,671 108,537 56,745,451 68 

55 

70 

68 

83 

53 

60 

60 

63 

70 

75 

90 

90 

90 

90 

Percent 

(1) Seating capacity of Drive-in Theatres estimated on basis of 700 average per theatre 

lere were an estiexhibiting 

35mm 

ries and territories 

There were 99,543 

)1. 

e as their reasons 

36 in U. S. motion 

,d the increasing 

eductions being exicrease 

in theatre 

crease in facilities 

;ountries have made 

bilitating their thear 

and in building 

ijection techniques, 

;d in foreign counite, 

also have been 

the increased busims 

abroad, the re- 

\SE 

inuing construction 

about 330 theatres 

•vey was made, of 

Irive-ins. There is 

predicted, that the 

mada will continue 

few years—pointing 

1954 there were 36 

heatres under conling 

stage, 

these observations: 

four-wall theatres 

:lined considerably 

1951. there was a 

; number of driverermany, 

and Italy

12 

^cUêScciU 

No Senate Probing Planned 

Into Film Industry Affairs 

Small Business Committee says questionnaii'e 

mailed to all Committee members asking 

about topics of interest failed to turn 

up one mention of film industry problems. 

• 

Senate Unit Asks $250,000 

For Monopoly Probe 

Senate judiciary committee votes to obtain 

funds for its antitrust investigating subcommittee, 

whose agenda includes a possible study 

of subscription television. 

* 

AB-PT Gets an Extension 

Of Divestiture Deadline 

Paramount circuit will have until September 

3 to dispose of 43 remaining theatres of 

774 requii'ed to be divested under provisions 

of the consent decree. 

• 

FCC Limit on TV Stations 

Ruled Illegal by Court 

Court of Appeals holds Commission does 

not have power to limit number of stations 

which can be controlled by one company; 

expected to go to Supreme Court. 

• 

Newspaper Reader Interest 

Surveys Show Movies Tops 

They register over-all lead over television, 

radio, sports and food in three samplings of 

a large metropolitan newspaper by Daniel 

Starch, independent research company, reported 

by COMPO in institutional ad. 

Ik- 

Memphis Mayor Upholding 

Censors' Film Ban 

Mayor Fi'ank Tobey announces he does not 

plan to overrule Memphis censors who have 

banned "The Bamboo Prison," Columbia film, 

as being "unpatriotic." 

* 

J. A. Rank and ABC Circuits 

Allowed to Add Theatres 

British Board of Trade gives two chains 

permission to expand to a total of 607 houses 

each; As.sociated British Theatres plans installation 

of Cinemascope equipment in 350 

of its 420 houses by August. 

• 

Eastern Regional Popcorn 

Meeting March 8 in N. Y. 

More than 300 will attend one-day merchandising 

and production conference at 

Park-Sheraton Hotel. Lee Koken of BKO 

Theatres, general chaii-man, predicts. 

• 

Walt Disney to Utilize TV 

For Promotion in Britain 

Tells London press conference experience 

in the U. S. has proved its value: while all 

his scheduled Cinemascope featui-es will have 

magnetic sound, he may switch later to optical; 

to rei.ssue "Fantasia" in wide screen. 

Loew's Outlook Good 

For Spring, Summer 

NEW YORK—Loew's, Inc.. earning prospects 

are good because of strong product due 

for spring and summer release, 400 stockholders 

were told at the annual meeting 

Thursday (24) held in the lounge of Loew's 

State Theatre. 

The prediction was made by Howard Dietz, 

vice-president, after Charles C. Moskowitz, 

vice-president and treasurer, who was chairman, 

said current quarterly earnings were 

down somewhat from the level of 1954 because 

some pictures had not produced the expected 

grosses. 

All U directors were re-elected. They in 

turn re-elected Nicholas M. Schenck president, 

Moskowitz vice-president and treasurer, 

Charles M. Reagan, Jesse T. Mills, Dore 

Schary, Edgar J. Mannix, Dietz, Benjamin 

Thau, Marvin H. Schenck, J. J. Cohn and 

Louis K. Sidney, vice-presidents, and Ii-ving 

H. Greenfield, secretary. 

Moskowitz said earnings before divorcement 

had been about 60 per cent from productiondistribution 

and 40 per cent from theatre 

operations. 

A stockholder motion for an appraisal of all 

properties valued at over $500,000 was overwhelmingly 

defeated. There was relatively 

little criticism of management. Charges of 

excessive salaries were made, and objections 

were voiced to the settlements of the Louis B. 

Mayer and J. Robert Rubin contracts, the 

pension plan and the ownership of few 

shares of stock by some directors. 

Distributors Win Point 

In Percentage Suits 

AIKEN, S. C—Judge C. C. Wyche in U. S. 

district court here has struck from the 

answers of exhibitor defendants in percentage 

suits their- claims that the license agreements 

for the films involved were illegal and 

void under the antitrust laws. He ruled that 

the defense was insufficient as a matter of 

law. 

The suits were brought by Paramount, 

U-I, Loew's, United Ai'tists, RKO, Columbia, 

of Dwight, Royall, Harris, Koegel & Caskey, 

New York and Sargoy & Stein of New York. 

Pathe Laboratories Names 

Two Assistant Treasurers 

20th-Fox and Warner Bros. The defendants 

were Herbert B. Ram, Esther Ram, Sam 

Bogoslawsky, Jacob Bogoslawsky, Max Bogoslawsky 

and the Ram Amusement Co. as operators 

of a number of theatres in the Aiken- 

Augusta area. Damages were asked for alleged 

underreporting of boxoffice receipts. 

The distributors were represented by C. T. 

Graydon of Columbia, S. C; T. Sam Means 

of Spartanbm-g, S. C; Kenneth C. Royall. 

NEW YORK—Walter S. Prusiewicz and 

Burton H. Bastedo have been appointed assistant 

treasurers of Pathe Laboratories by 

James L. Wolcott, executive vice-president. 

Prusiewicz has been chief accountant since 

January 1951, He is co-chairman of the Motion 

Picture Industry Credit Group of the 

National Ass'n of Credit Men. 

Bastedo came to Pathe from Chesapeake 

Industries, the parent company, where he was 

controller. 

Breakdown by State 

Of Theatre Opening 

NEW YORK—Following is a stal 

breakdown of the shift in theatre 

and closings between Feb. 28. 1954 

31. 1954, and the total number of i 

atres in each of the states as repoi 

survey (see page 9) by the Council 

Picture Organizations; 

_Ooo 

u" 

. 

Total 6,280 5,615 - 

Alobama 78 89 

Arizona 30 30 

H 

H 

- 

Arkansas 

Cohfornia 

Ill 

429 

116 

365 

Colorado 49 49 

Connecticut 46 35 - 

Delaware 6 4- 

Florida 79 89 - 

Georgia 115 102 - 

Idaho 19 18 .- 

Illinois 427 347 - 

Indiana 174 129 - 

Iowa 170 145 - 

Kansas 137 110 - 

Kentucky •. 124 100 - 

Louisiano 138 106 - 

Maine 30 37 - 

Maryland 95 77 - 

Massachusetts 149 115 - 

Michigan 249 228 

- 

Minnesota 100 87 - 

Mississippi 76 79 - 

Missouri 210 184 - 

Montana 27 28 

- 

Nebraska 65 68 

- 

- 

Nevada 11 9 

New Hampshire 31 24 - 

New Jersey 198 150 - 

New Mexico 34 37 - 

New York 420 425 - 

North Carolina 125 115 - 

North Dakota 36 37 - 

Ohio 419 348 

- 

Oklahoma 1 66 1 55 - 

Oregon 68 64 

- 

Pennsylvania 418 362 

- 

Rhode Island 36 22 - 

South Carolina 52 51 - 

South Dakota 45 45 

Tennessee 71 64 

- 

Texas 555 537 

- 

Utoh 32 26 - 

Vermont 17 19 - 

Virginia 81 84 - 

Washington 92 84 - 

West Virginia 122 107 - 

Wisconsin 91 90 

- 

Wyoming 15 10 - 

District of Columbia 13 - 

'A state by state breakdown ol 

will be made in the spring, when a 

are in operation. 

Early TOA Affiliatioi 

By Quebec Group Se 

NEW YORK—Affiliation of thi 

Owners of Quebec with Theatre i 

America is expected late in Marcl 

suit of the visit of E. N. Tabeh, pres 

J. H. Strauss, executive committal 

of the Quebec unit at the TOA bo 

ing in Washington. The unit has 

bers who operate 100 theatres. Alf 

chairman of the TOA executive c 

will address the unit's first annual c 

March 25 at the Mount Royal Hot* 

League to Honor Disr 

CHICAGO—Walt Disney will 

a life membership and a citatioi 

Isaak Walton League of America f 

nual convention in Chicago Apri 

award will be made to Disney in r( 

for his True Life Adventure series 

be 

films, and particularly for "The ^ 

Prairie," which was released in 19i

: major 

, O," 

, Distributors 

R COMPANIES TO RELEASE 

lEW FILMS DURING MARCH 

arch '54; 

aScope, 

ENDECKER 

companies 

23 new features, 

t March 1955, five 

jatures released in 

Corp. 

ive a new feature 

"The Stranger's 

film. 

•es for March foltern 

of fewer and 

4-55, every month 

ewer new pictures 

month in 1953-54. 

JLE 

for March 1955 will 

one in Superscope 

ires, as well as the 

;h" will be in color, 

nd-white 

program 

ores are: "Hit the 

;e in the adventure- 

Cry," "Untamed" 

' 

as is the Superurma." 

The others 

of Fury," "Smoke 

lace," "Stranger on 

megades" and "The 

but the last-named 

Grosses Good, But Attendance Not 

Picking Up as It 

MIAMI—Business during the first weeks of 

the new year was only down slightly from the 

high level of 1954 

when the first Cinema- 

Scope successes were 

being introduced, according 

to Mit

- 

ended 

' 

Paramount Quarter Net 

Is Up 68% Over 7954 

New York—Paramount Pictures Corp. reports 

estimated earnings of $2,613,000 after 

provision for U. S. and Canadian income 

taxes, for the fourth quarter ended Jan. 1, 

1955, compared with consolidated earnings 

of $1,783,000 for the fourth quarter ended 

Jan. 1, 1955. This is a 6S°b increase. 

These estimated earnings for the corporation 

and its consolidated domestic and 

Canadian subsidiaries repre.-ient $1.19 per 

share on the 2,195,027 shares outstanding and 

in the hands of the public January 1, compare 

with consolidated earnings representing 

80 cents per share on the 2,217,051 shares outstanding 

Jan. 2, 1954, according to Barney 

Balaban. president. 

Consolidated earnings for the year ended 

Jan. 1, 1955 after taxes are estimated at 

$9,003,000, including net profit on sale and 

adjustment of investments in subsidiary and 

affiliated companies of approximately $832,- 

000, after deducting applicable income taxes. 

These estimated earnings, including such net 

profit on sales of investments represent $4.10 

per share and, excluding such net profit, 

$3.72 per share, compared to consolidated 

earnings for the year 1953 of $6,779,563. or 

$3.06 on the shares then outstanding. 

The Paramount board of directors declared 

a quarterly dividend of 50 cents per share on 

the common stock, payable March 15. 1955 

to stockholders of record March 4. 

Decrease Reported 

Slight 

In Allied Artists Net 

HOLLYWOOD—A slight decrease in net 

profits for the 26 weeks ending Jan. 1, 1955, as 

compared with the corresponding period in 

the previous year was reported Friday U8) 

by Steve Broidy, president of Allied Artists. 

wholly owned subsidiary 

The company and its 

showed a net of $352,696, before federal taxes, 

during the 26-week period, compared with 

$361,871 for the same period the year before. 

In the 26 weeks ending Jan. 1, 1955, a reserve 

of $178,000 was set up for federal income 

taxes, while the reserve for the corresponding 

period in the previous year amounted to 

$181,000. The net for the period ending Jan. 

1, 1955, after this tax provision, thus 

amounted to $174,696, as compared with $180,- 

871 for the corresponding period the year 

before. 

Gross income for the current 26-week 

period amounted to $5,786,784, as compared 

with $5,359,196 for the same period in the 

previous year. 

President Sees UN Film 

On World's Children 

WASHINGTON — Pre.sident and Mrs. 

Eisenhower and guests have attended a 

White Hou.se showing of "Assignment: Children," 

Danny Kaye film sponsored by the 

International Children's Emergency Fund of 

the United Nations, to be relea.sed by Paramount. 

The Senate Ladies Luncheon Club, 

composed of wives of the senators, will see it 

soon at Motion Picture Ass'n of America 

headquarters here. 

Schwalberg Submits 

Resignation at Para. 

New York—Alfred W. Schwalberg has 

submitted his resignation as president of 

Paramount Film Distributing Corp., according 

to reports from the coast where it 

was said he will become associated with a 

production company headed by Paul 

Gregory. 

Barney Balaban, Paramount president, 

said Friday morning (25) he had no 

comment to make at present. Many of 

the Paramount executives were attending 

a meeting. It was believed they were discussing 

whether it was necessary for 

Schwalberg to resign his distribution post 

in order to engage in production. 

Gregory recently completed "Night of 

the Hunter," directed by Charles Laugh 

ton and starring Robert Mitchum. 

MGM's Celebration Reel 

Shows Company Product 

NEW YORK—A special featurette containing 

brief excerpts from ten MGM productions 

filmed in Eastman Color, all to be released 

in 1955, was screened for the trade press 

Monday (21) at the distributing company's 

liome office. Prints of the 18-minute subject 

will be made available gratis to all tlieatres 

playing MGM product for either Cinemascope 

or optical pi'ojection. 

MGM's studio and public relations representative 

George Murphy, acts as master of 

ceremonies throughout the film and in a 

brief introductory speech calls attention to 

his company's current Motion Picture Theatre 

Celebration. Murphy provides informative 

background narration for the film clifis from 

"Jupiter's Darling," "Bedevilled," "Hit the 

Deck," "The King's Thief," "The Prodigal," 

"The Glass Slipper," "Interrupted Melody," 

"Moonfleet," "It's Always Fair 'Weatl'ier" and 

"Love Me or Leave Me." Several of tlie films' 

stars, the author and cast of "The Cobweb" 

are personally introduced. 

A number of other productions scheduled 

for production by MGM are discussed by 

Murphy as he exhibits the best-selling books 

upon which the pictures are to be based and 

which include "I'll Cry Tomorrow," "Bhowani 

Junction," "Blackboard Jungle" and "Mary 

Jane." The long-run Broadway stage hit, 

"Teahouse of the August Moon," will also be 

produced as one of the top offerings for the 

season. 

Metro-Goldwyn-Mayer's "1955 Motion Picture 

Theatre Celebration" now has been endorsed 

by 12 states and 11 cities, each pointing 

up its own "Go to the Movies" month campaign. 

The latest proclamations were signed 

by the governors or mayors of Atlanta, Milwaukee, 

Newburgh, Connecticut, Pittsburgh, 

Indiana and Wheeling. 

Charles Reagan, sales chief for Loew's, 

Inc.. and Si Seadler, national advertising 

manager, were to retui'n to New York Friday 

(25) after studio conferences. 

Republic 1954 Net 

Up to $804,201.58 

NEW YORK—Republic Pictures 

consolidated net income of $804,20: 

deducting $945,000 provision for i 

federal income taxes, for the fiscal 

weeks I Oct. 30, 1954, compa 

net income balance of $679,217.15 

fiscal year (53 weeks) ended Oct 

The provision for estimated federal 

income for the 1953 fiscal year was 

Gross revenue for the fiscal year i 

tj $37,962,359, as compared to $37, 

for the previous fiscal year. 

Republic's bank indebtedness as o 

1954 amounted to $2,259,771.53 as i 

with a similar indebtedness of $3,066 

: 

of Oct. 31, 1953. 

Republic business in foreign cot 

approximately the same as in the 

year, according to Herbert J. Yati 

dent, with the industry continuir 

hampered by regulatory registratior 

change restrictions in various fore 

kets. 

Republic has refrained from ado[ 

particular wide screen process and 

duced pictures for conventional wid 

of any length, rather than any | 

technical process, Yates told stockli 

his annual report. 

After prolonged litigation, the coui 

Republic's right to release the Ge 

and Roy Rogers pictures to televisic 

is anticipated that arrangements t 

these pictures to television will be ( 

in the near future, the report said. 

Regular quarterly dividends of 25 

share were paid on the preferred sto 

the year 1954 and. on Jan. 6, 1955, a ; 

dividend in stock was declared, pays 

1. 1955, to common stockholders ( 

March 7. 

Alfred Crown Named 

Allied Artists Veep 

HOLLYWOOD — Allied 

Artists' 

structure has been expanded with I 

ing of Alfred Crown, formerly pre 

Moulin Productions, to a vice-presid 

will function as a special studio re; 

five headquartered in New York. He 

continue to serve with the Moulin 

in an advisory capacity on the li 

and completion of projects which he 

supervising, including "Moby Dick," 

and directed by John Huston and 

leased by Warner Bros. 

Crown is expected to spend cor 

time at the studio and also will mi 

odic trips to Europe, serving as 

; 

with American and foreign indepenc 

ducers making films for AA relea: 

to joining Moulin he was foreign 

for RKO Radio and previously h 

vice-president of Samuel Goldwyn 

tioiis. 

To Produce for Repub 

NEW YORK—Robert Alexander 

tions will produce "Come Next Sprin 

on an original story, for Republic 

according to Harrison Reader, Kl 

president. Steve Cockran, who is f 

will star in it. R. G. Springsteen w 

on locations in Arkansas. Fall ri 

planned.

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ANGLE TO PRE-SEL 

/ 

M

, 

announced 

. advance 

00,000 It's More War Than Peace in Who's 

m 

"i"Lp„,. 

Mon- 

' has set its sights 

film advertiser in 

ar and that record 

d for that purpose, 

ng campaigns for 

leases. He allotted 

on "A Man Called 

ational 

;er 

magazines. 

holiday release. 

ôin9 to Produce 'War and Peace 

1 spend more than 

d exploiting "Un- 

I March. It stars 

ward and Richard 

in Cinemascope. 

be available free 

)motion. The first. 

?xotic backgrounds 

)e offered in conm 

presenting five 

) film. They also 

in addition to the 

II be available in 

;onds. 

des for a series ef 

of playition 

with the corican 

government, 

airlines. Ladislas 

native arts, will 

TV. Diamond inof 

gems. 

ill receive nationsecretaries 

of the 

;hes. The advance 

the picture to the 

:ople, was outlined 

ganization at the 

lerica February 15. 

iETING 

y relations director 

advisory capacity, 

id suggested prothe 

picture. Rev. 

ve director of the 

'ommission of the 

hes of Christ, and 

y of the National 

ial brochures and 

[an Called Peter" 

mcil's entire mem- 

;rs on the filmizahall's 

best-selling 

the conclave, were: 

manager; Edward 

ger, and Mac Eich- 

; field exploitation 

America 

rstone 

Silverstone, presi- 

International and 

ived here Tuesday 

wo-month air tour 

study sales operas 

of "A Man Called 

check the progress 

ins. 

Iress regional con- 

Argentina, Brazil 

Paramount executives and Hit- Italian I'onti-DeLaurentiis producing team clow 

the dtal for the filming of Tolstoy's novel of the Napoleonic era, "War and Peace," this 

summer. Comparing the published novel and the huge three-volume script in the 

center arc: King Vidor, who is now en route to Kome to direct the film, and George 

Weltner, president of Paramount International. M the left are: A. \V. Schwalberg, 

president of Paramount Film Distributing t'orp.; Carlo Ponti and Paul Raibourn, 

vice-president of Paramount Pictures, while, at the right of Weltner, are: Dino 

DeLaurentiis and Russell Ilolman. Paramount eastern production manager. Ponti and 

DeLaurentiis have also returned to Rome to prepare filming. 

NEW YORK—The industry here really 

buzzed during the week with speculation 

about who will produce "War and Peace." 

massive Leo Tolstoy novel, with the Yugoslav 

army appearing in the battle scenes. 

The issue, which involved Paramount and 

Vista Vision and Michael Todd and Todd-AO, 

was touched off when King Vidor. on sailing 

for Europe, said he would direct the picture 

for Carlo Ponti and Dino DeLaurentiis, 

Italian producers, this summer in Italy, Yugoslavia. 

Finland and Spain. He said he would 

be able to use the Yugoslav army. Asked 

about distribution, he said an announcement 

would be made within 24 hours. 

The announcement was made the next day 

at the Paramount home office. The company 

said it had a financial interest in the coproduction, 

and that it would distribute the 

picture on a worldwide basis except for Yugoslavia 

and the Iron Curtain countries. 

DeLaurentiis was there and read a cablegram 

from his brother. Luigi. in Rome, saying that 

Marshal Tito had consented to use of his 

army. 

Todd immediately countered with the statement 

that Tito had given him exclusive rights 

to use the army. His plans called for FYed 

Zlnnemann to direct from a scenario by Robert 

E. Sherwood. The Yugoslav consulate here 

backed him up. Karla Duhar, speaking for 

the Yugoslavs, said they were "indignant" 

over the "irresponsible and misleading statements" 

made by the Ponti-DeLaurentiis 

group. 

According to Miss Duhar, DeLaurentiis was 

told in Belgrade that a commitment had been 

made with Todd and that the DeLaurentiis 

application for use of the army "would not 

and could not be considered unless and until 

Todd had abandoned the project." 

The attitude of the consulate was made 

known by newspapermen at the time of the 

Paramount press conference, one of the largest 

held by a film company in recent years, 

with many members of the lay press present. 

It was said that the DeLaurentiis information 

was later than that of the consulate. The 

latter cabled Belgrade for information. 

David O. Selznick was reported 

some time 

ago to have temporarily shelved plans to 

make the picture for MOM. Either he or 

MGM have the right to use the title for a picture 

distributed in the U. S. The Motion 

Picture Ass'n of America, which registers 

titles, would not reveal which. While foreign 

releases of the picture as made by anyone 

else could use the title of the Tolstoy novel, 

only Selznick or MGM can use it domestically. 

it was said. 

Several days later the Soviet Union got 

some film publicity for itself when Radio 

Moscow broadcast its industry planned to 

film the novel on a big scale. 

The Paramount statement said the picture 

will be a top-budget special made largely on 

location in Finland and Yugoslavia from a 

script by R. C. Sherriff and that Vista Vision 

and Technicolor will be used. It put the 

budget at $4,500,000 and the completion date 

as May 1956. Just when Todd would be able 

to start production was not known. 

Columbia-Warwick Deal 

For Four More Films 

HOLLYWOOD—A new four-picture financing 

and releasing agreement with Columbia 

has been inked by Warwick F*roductions. 

headed by Irving Allen and A. R. Broccoli. 

The contract brings to ten the number of 

films to be produced by the Warwick unit 

for Columbia, supplementing two earlier deals 

for three pictures each, of which four have 

been completed and delivered. Allen and 

Broccoli, who finalized the new commitment 

in New York, have returned to London. 

Next to go on the Warwick slate are 

"Cockleshell Heroes." starring and to be directed 

by Jose Ferrer, and "Safari." both in 

Technicolor and Cinemascope. Scheduled 

for delivery this year are "A Prize of Gold," 

starring Richard Wldmark. and the abovementioned 

"Heroes" and "Safari." Two more 

will be delivered for the 1956-57 season. 

Upcoming properties include "FHre Down 

Below" and "Zarak Khan."

GETS ROARING WELCOME IN FIRST 50 

How the ''Oscar" excitement — plus 

other terrific award publicity from 

Redbook, Photoplay, the New York 

Film Critics, the National Board 

''i'M 

^t 

•^m 

of Review and 10-Best lists— is 

echoing 

at the ticket window! Philadelphiâ, 

Washington, Buffalo, Cleveland, 

Rochester, San Diego and all first 

engagements outstanding . . . while 

this great attraction's 

registers resoundingly with its 11th 

holding power 

week in New York, its 10th in Los 

Angeles. Exhibitors everywhere are 

welcoming that "Country Girl" with 

open arms as they rush to date her!

ACADEMY AWARD NOMINATIONS! 

)eSt picture of 1954."—yoAn Rosenjeld, Dallas News 

far greater acting job than Marlon."— O/n^/- Ranmy, Cleveland Press 

1 snare 

a// top Academy Awards.''— Herb Lyon, Chicago Tribune 

; surprising if Seaton and crew get trampled in 

Oscars!" 

—Alton Cook, New York JVorld- Telegram 

d not only win for best picture but for Bing Crosby 

rrace Kelly." 

—Emery Wister, Charlotte News 

ses both Bogart in 'Caine Mutiny' and 

/aterfront '."-//'. Hard Marsh, Cleveland Plain Dealer 

y well sweep the Academy Awards. Crosby far more 

nirable than in 'Going WyWcXy'^—Jay Carmody, Washington Star 

will get the Academy Awardy— Denver Post 

acting of 

1954, deserves the x^cademy Awards —Cincinnati Enquirer 

Country Girl' will be the picture to reckon with when 

r IS up for delivery." —Charles Mehen, Philadelphia Daily News 

NG GRACE WILLIAM 

>SBY • KELLY 

• 

ffi 

HOLDEN 

^^^^^^ dKt 

in A PERLBERG-SEATON Production

Her Neighbors Wouldn't Let Her Close, 

So 'Aunt Sarah' Carries on in Topeka 

TOPEKA—The Coed Theatre carries on in 

the College Hill shopping center around Lane 

and 14th streets because patrons would not 

let it stay closed—they came to the owner 

when it was shuttered last summer and asked 

that it be reopened. 

Residents around the shopping center 

missed the theatre—but perhaps they missed 

as much the kindly Mrs. Simon "Aunt Sarah" 

Galitzki, who with her husband built the 

theatre more than 17 years ago, the first 

suburban hou.se in Topeka. Mrs. Galitzki had 

closed the Coed because of ill health that 

followed the death of her husband and partner 

a couple of years previously. 

NEW OUTLOOK ON LIFE 

The reopening is coincident with a new 

outlook on life by Mrs. Galitzki. Her husband 

had died unexpectedly during a time she was 

in ill health. She felt the shock and grief 

so deeply that for two or three years she 

spent much time in hospitals. Three brothers 

also died soon after her husband's death. 

"I remember that I used to feel that something 

was weighting me down," she said, recalling 

her illness. "I couldn't square my 

shoulders." She sat looking at a pair of beautiful 

blue glass birds on her dining table. 

•T didn't want to do anything. But after a 

while I began to realize that I was crawling 

into a shell." 

That realization was the beginnning of her 

return to health. 

"I feel so alive now," she smiled. Her 

radiance and sparkle, and an aura of ease 

and gladness had already spoken those words. 

An old friend said, "She looks younger now 

than she did ten years ago." 

Mrs. Galitzki had thought she would "take 

it a little easier" the rest of her life, but with 

returning health came a renewed love of her 

old useful activity. She began doing volunteer 

work at hospitals and taking up old church 

and community activities. 

ThLs spirit was responsible for reopening 

the Coed, together with requests from former 

patrons to reopen the theatre. They spoke of 

the difficulty of getting down town and 

parking anywhere near a show and of the 

meters that bothered them during the daytime. 

THEATRE IS 

MODERNIZED 

Before the theatre was reopened it was 

redecorated, a new wide screen was installed 

for Cinemascope pictures, and new lenses 

and sound equipment added. Mrs. Galitzki 

does all the managing, selects the pictures, 

looks after everything. 

Her life is full and happy. She always 

wanted to take piano lessons and she is now 

doing so, along with her gj-andchildren and 

from the same teacher. She does her own 

housekeeping now in her large home at 

1190 College, which is just across the street 

from her former home, 1185 College, where 

she lived for 20 years. Her present home was 

the home of her husband's parents. 

For more than 30 years Mrs. Galitzki has 

been "Aunt Sarah" to the young people in 

the neighborhood around Twelfth and College, 

a term that is bestowed with affection. 

She has pioneered in community and civic 

projects, and has been active in church and 

club work. For several years she worked as a 

Mrs. Simon Galitzki. known affectionately 

as "Aunt Sarah" to hundreds of 

youngsters in her neighborhood in Topeka, 

where she operates the Coed Theatre, 

puts up the bJg top on a circus cake 

she has baked for a small friend's birthday. 

Gray Lady at Topeka State Hospital, reading 

to patients, working in the library and sometimes 

helping with birthday parties. Her 

cooking class at Menninger Clinic meets 

once a week and is attended by from four 

to a dozen patients. They cook three or fomdishes 

and give them the eating test. And 

all these activities are sandwiched between 

her business activities. 

"She's a peach! There isn't anybody who 

doesn't love her." These words spoken by a 

son-in-law. Ken David, sum up the feeling 

of many, toward her. 

But amid all her interests her home and 

family always have come first. Besides Mrs. 

David, she has two sons; Bernard, who owns 

and operates theatres in Portland, Ore., and 

Norman, a doctor in San Diego. 

U-I Holds Third Meeting 

In Los Angeles on Prints 

LOS ANGELES—Third in a series of four 

meetings of Universal-International office 

managers and bookers with a delegation of 

home office executives was held here Friday 

and Saturday (18. 19). Participating were 

branch chiefs and head bookers from the 

Los Angeles, San Francisco, Portland. Seattle 

Salt Lake City and Denver exchanges. Principal 

topics were ways and means of utilizing 

prints most efficiently and of handling availabilities 

of pictures effectively. 

Here from the home office for the meetings 

were Ray Moon, assistant general sales 

manager: Foster M, Blake, western sales 

chief: F. T. Murray, manager of branch 

operations and maintenance: G. J. Malafronte, 

Murray's assistant, and Irving Weiner. 

head of the print department. 

Similar sessions were held previously in 

New York and New Orleans. The fourth and 

final parley was scheduled to open Friday 

(25) in Chicago. 

RKO Plans Prodi 

In United Kingdo 

HOLLYWOOD—RKO Radio is 

plating a program of film product 

United Kingdom "within the imm 

R. Grainger, company pres 

ture." J. 

closed shortly aft«r the arrival here 

Branson, worldwide sales manager, 

ert S. Wolff, managing director 

Britain. Branson and Wolff chect 

huddles with Grainger concerninj 

making plans abroad and it was 

that out of the present parleys wi 

finalized blueprint for such foreigi 

RKO to Handle Four Disney 

In Latin America and Far Eas 

HOLLYWOOD—RKO Radio w 

distribution of four Walt Disney 

throughout Latin America and the 

it was jointly announced Tuesda; 

Roy O. Disney, president of Wi 

Productions, and J. R. Grainger a 

Branson, respectively president 

manager for RKO Radio. Inv 

"20,000 Leagues Under the Sea," ' 

ishing Prairie." "Toot, Whistle at 

a Cinemascope cartoon and "\ 

Operatic Whale," 20-minute mu 

turette. Domestically they are beir 

through Disney's Buena Vista Film 

ing Co. 

Also participating in the deal 

Samuels, Buena Vista's general sale 

who planed in from New York for 

ization of the contract. Mexico 

Caribbean area are included in th 

tion rights for South and Centra 

while Australasia is embraced ir 

East territory. 

Columbia Gives Detc 

Of Sales Salute Drive 

NEW YORK—The Columbia Sa 

now under way. will 

continue thn 

23. A. Montague, general sales ma. 

decided. It will involve all division 

branch managers, salesmen. bo< 

office managers in the 33 domestic 

Awards will be in cash. 

The branches have been paired 

petitively. The new Houston brand 

teamed with Dallas in opposing Atl 

other pairings are : New York vs. Ph 

Washington vs. Boston, Milwaukee 

< 

Haven. Cleveland vs. Pittsburgh. 

vs. Charlotte. Memphis vs. Oklah 

Portland vs. Seattle. Detroit vs. Ch 

Moines vs. Omaha. Buffalo vs. Alb 

ver vs. Salt Lake City. Los Angel( 

Francisco. Jacksonville vs. New Orle 

.sas City vs. Minneapolis and Indiai 

St. Louis. 

Judging will take into considers 

eral performance with shorts, si 

issues, special productions and oth 

weighed along with sales and liquid 

ord against a quota. Top awards 

the sales force scoring more tha 

cent of quota, and lesser awards to 

scoring between 95 and 100 per cen' 

There will be special awards for 

which exceed 95 per cent of quot 

to win in competition with the 

branch.

'4S^ 

W 

THE SCREEN WITH MORE 

THAN SUCH MILESTONES AS 

PUBLIC ENEMY 

ILLERS

' 

You Can Tie an Art Policy 

Into Your Programming 

A Seattle Theatre Proves That It Is Not Essential 

That So-Called Art Films 

By HELEN THOMPSON DUNSTAN 

SEATTLE—In every city in the United 

States there are scores of onetime moviegoers 

who no longer frequent motion picture houses. 

Nor do they have any intention of returning 

to the habit. Even their children have been 

weaned away from the movies except for 

"kids' shows," and are growing up to become 

part of a vast "lost audience." 

16MIVI 

FILMS A FACTOR 

Thi.s deplorable (from the exhibitor's point 

of view) situation is not entirely due to the 

advent of television. Rather, it is a result of 

a complex gi'oup of factors which act upon 

one another. However, it has been suggested 

that at least a particular segment of this 

audience is not really lost, but strayed. One 

evidence of this is the growing number of 

film rentals of 16mm feature-length films, 

including many classics which might be designated 

"art films." These are usually shown 

noncommercially in private homes or at clubs 

or organizations. For example, over 100 such 

groups in the Seattle area are constantly 

renting such films from the stock of one 

Seattle rental firm alone. 

In addition, enterprising commercial exhibitors 

all over the country are finding that 

this segment of the lost audience can be 

won back. The ascendancy of the art house 

is one of the most important developments of 

recent years in the motion picture exhibition 

busine.ss. 

But—the winning back is hard. These are 

the intelligent people, the reading people, the 

di.scriminating people. They must be convinced 

that there is a product for them. 

Their curiosity must be piqued in order to 

get them to come out and take a look at 

this product, initially. Then, they must be 

greeted at the theatre. Their hands must be 

shaken. They must be allowed to express 

opinion.s—to help select, or to feel that they 

are helping select, as it were. 

NO GENERAL NET FOR PATRONS 

The exhibitor has to get to these people 

in the first place. No general net will pull 

them in. They have to be sought out in small 

groups with special interests—drama classes, 

musical circles, art and cultural groups. A 

further problem is "to get to the highbrow 

without scaring off the middlebrow," a.s one 

exhibitor put it—which is one reason art 

films are never referred to by that name 

where the general public is concerned. 

To attract and hold such patrons requires 

of an art hou.se operator relentless hours of 

driving work, a thorough knowledge of his 

product, and a faculty for remembering 

names and faces. He must have the creative 

imagination to be able to "sell" a picture 

on the basis of its nostalgic appeal, its musical 

appeal, or some other aspect. He should 

be on hand at all times to receive the comment.s—favorable 

and otherwise of his customers. 

For art house patrons are an out- 

be on Exclusive Basis 

HALL BAETZ 

... He Proves a Point. 

(1) Am I in a good location to attract an 

art film audience? 

(2) Am I, or is my theatre manager, willing 

to put in the extra work involved in 

attracting and holding this special type of 

audience? 

(3) How many art houses are there in my 

area? Is there room for another? 

Since there is a growing, but limited, audience 

for art films, this last is a determining 

factor. For example, Seattle, with one theatre 

on an art basis consistently for seven 

years, one playing art films on and off for 

four years, two houses running an occasional 

art film, and two theatres converting to art 

policy as of the 1954 fall season, has just 

about reached saturation. 

Spearheading the recent shift in policy by 

neighborhood houses is the Ballard Theatre— 

an independent house owned and operated by 

managers. Baetz. formerly w: 

Theatres in Seattle, and for 27 

Fox Theatres in Denver, has c( 

Ballard into a two-way attractic 

instigating a unique policy. In t 

lard is in the heart of a predomir 

ily" district, it might have seem( 

version of the theatre to an art 

be untenable— to anyone except 

perceived an opportunity to reta 

weekend following for commerci 

Friday, Saturday and Sunday, ye 

art policy during the week to att 

tirely different audience. Thi 

Series" opens Tuesday of each we 

through Wednesday and Thun 

when one of these is a holiday. 

ABANDONS SEASON TICKET 

When Baetz started this prograi 

fall, he first sold "season tickets, 

they sold well, he abandoned tl 

favor of keeping his schedule flf 

allows him to pick up and play 

films on shorter notice. However 

tising a definite midweek run oi 

he is developing an art house 

; 

surely as if his patrons did h 

tickets. He tries hard to build "hi 

ance," and the boxoffice result 

That he goes far afield to build 1 

is indicated by the fact that le 

per cent of the art film audience 

Ballard district. 

The following are some of the i 

Baetz uses in order to attract ai 

art film audience: 

(V He goes on the stage on art 

and gives a short talk to stimul: 

in the picture being shown, as 

next attraction. He outlines the i 

Cinema Series program and inv 

head man, not an usherette. 

to see him personally in the lol 

To convert to an art policy from a commercial 

policy, as several Seattle theatres (2) He sends direct mail piei 

wish to be placed on a limited ms 

have done recently, requires an extreme degree 

of dedication on the part of an exhibitor. more than four weeks ahead) ar 

including both long-range bullet 

But it can pay off at the boxoffice, a.= theatres 

throughout the country are proving. Art from a mailing list that is very : 

cards which amount to invitations 

house audiences are built slowly, but they that he has personally talked to ! 

are loyal. Such theatres draw a nucleus of of the people on it. 

the same people week after week, year after 

year. Many patrons would not miss 

ANSWERS EAT:RY 

a 

CALL 

single 

picture. Besides, an art house, though it may (3) He personally answers every 

seem to make a smaller splash on the public call on art film nights, extendini 

scene, actually makes wider ripples than a invitation to those interested to 

commercial theatre, in that it often attracts next time they are at the theatre, "l 

people from hundreds of miles away. 

in new patrons and an enlarged n 

An entrepreneur wondering whether to although names are not usually pla 

take the leap and convert to an art policy list until the individual does visit tl 

would do well to ask himself: 

meet Baetz. and fill out a card, 

(4) On certain films, he sends 

direct mail pieces to drama schoc 

sional groups, fraternities, sororities 

record dealers, etc. 

(5> Each Sunday evening Hall B 

recordings and makes a short ta' 

radio, on "Distinguished Motion P 

(61 Baetz constantly makes talks 

eon groups, etc., on the history of m 

tures and related topics. Althoiish 

mercial. these talks give him an oi 

to mention the Ballard's new poli 

(7) He features art displa.vs bv lO' 

in the theatre lobby. They are furni 

as artists get screen recognition 

allowed to sell their work. The.«e ar 

result in the theatre's getting per 

nouncements in newspapers, on lib 

letin boards, in art galleries and a 

etc.

, on 

1 the 

,• 

converted 

1 used 

eature an oversize 

I radio spots have 

e first eight notes 

;ra 

bells. 

iate short subjects 

ice as accompanireceived 

are the 

ies) and artisticas 

the recent, "A 

"run of the mill" 

T FILMS 

held by Baetz reisjon 

showings of 

II theatres. If the 

iderably later than 

ves that the TV 

X) stimulate intersed 

it on TV may 

en. For instance, 

Hemy VIII," and 

1 of which were 

1 months prior to 

ne higher admis- 

)St art houses is 

3s by higher costs, 

tionists be paid a 

the basis of 

art house as less 

1 house. Another 

fact that an 

•quently improvise 

and manufactui'e 

;s. However, the 

art houses expect 

ssion rates. 

and different in 

Sterling's Uptown 

to 100 

or Saturday "kids' 

ated in the Lower 

;attle, nearer the 

d and in more of 

trict. Bob Olson, 

of the theatre, is 

{tensive campaign 

ie with the theatiis 

includes talks 

) groups, meeting 

up a 

mailing list, 

;s of local artists 

IS 

irs from the Baly 

at least a week, 

ning longer. The 

en excellent on 

for a run of at 

to publicize 

7,000 direct mail 

ig to residents of 

Id two other dis- 

,000 to people on 

with the Seattle 

;ial bulletin about 

classrooms. Study 

tributed throughchial 

schools, 

discount coupons 

iversity of Washdepartments 

and 

es. Letters were 

University groups 

ampus, and Bob 

these groups. A 

le University of 

turing a clip-out 

the new Uptown 

An Exhibitor's 

On Running Art House 

Advice 

.'Miami— Walter Klcmcnts, who manages 

the successful ,\Iayfair Theatre here, 

sums up his advice on how to run an art 

theatre in these words: "Bend over backwards 

to make people happy." 

Framed on one wall of the Mayfair's 

ouler lobby is this poster, composed in 

the circuit's main office: 

"The Kesponsibility 

For making the motion picture an instrument 

of mankind's hopes and salvation 

does not lie with the producers, distributors 

and theatres—not even with 

authors, directors and actors. It lie* witii 

you, the audience. 

Vou May 

Disparage the boxoffice, but it is an 

unfailing barometer of what you are looking 

for in a motion picture. 

Vour Support 

By attending these films which fill 

your demand for entertainment, will 

provide the stimulus to make the motion 

picture a symbol and token of all 

humanity—a living voice speaking among 

the people." 

policy and advertised "Julius Caesar." Fifty 

window cards were placed in prominent shops 

in the Queen Anne and one other district. 

Two "Julius Caesar ' door panels were used at 

the theatre. A 40x60-inch show window display 

with 10xl4-inch cutouts around the title 

was used. Sterling used crossplugs at another 

district theatre to extend the coverage of 

the Uptown. This gives some idea of the 

planning and work involved in putting over 

a single picture in an art house. 

OTHER SE.ATTLE ART HOUSES 

The Varsity, an independent theatre owned 

by B. F. Shearer and managed by Russell 

Riches, has been showing art films for over 

seven years. It is located a few blocks from 

the Univers.ty of Washington but even in this 

strategic location ifrom an art policy standpoint), 

it must use special forms of advertising. 

The Varsity maintains a number of 

mailing lists, many of them connected with 

various dance schools, art and drama departments 

at the University, etc. 

Hamrick's Blue Mouse and Music Box, 

both downtown theatres, show art films occasionally. 

The Broadway, a "neighborhood" theatre 

owned by Walter Roe, and managed by his 

son, Harry, has been showing art films off 

and on for about four years. Although it is 

an apartment house district and draws more 

or less of an art film audience naturally, the 

Broadway is not strictly an art house. Hollywood 

spectacles, pictures made from best 

sellers, and other current productions, if not 

too standardized, do as well as art films. 

This brings up a final point: What constitutes 

an art film? Such films are widely 

diversified as to subject matter and treatment, 

and even exhibitors disagree on what 

an art film "is." They concur that art films 

are pictiu-es which appeal to a particular 

audience. In origin they are about 90 per 

cent foreign or at least non-Hollywood, with 

the 10 per cent from Hollywood usually not 

receiving the art label until the second, third, 

or even fourth time around, when it is proven 

that they do attract a particular audience. 

Deluge of Color TV 

Sets Is Unlikely 

NEW YORK—It will be a miracle if the 

number of color television sets in American 

homes will be much increased this year. That 

is the opinion of set makers. Only about 

10,000 were made last year. The estimate 

for this year ranges from a total of 100,000 

to an optimistic 250,000. Not all of last year's 

sets have been sold. 

The biggest stumbling block remains price. 

The public is rebelling at paying from S900 

to $1,100 for a color set when a good blackand-white 

set can be had for one-quarter 

the price. The public also knows there are 

few color programs. There has been talk 

about cheaper color tubes, which are the most 

expensive part of a set, but set prices haven't 

been cut because the tubes are few in number 

and there are still profit problems. Then, 

too, sales of black-and-white sets continue so 

high that manufacturers feel they don't have 

to rush to color. 

However, things are happening so fast these 

days in the electronic field that the situation 

could change during the year. But set makers 

still say that would be a miracle. 

Titanus Will Film 'Goya' 

In CinemaScope in Spain 

ROME—Titanus Films has secured special 

permits from the government of Spain for 

the filming of the $2,000,000 production of 

a picture based on the life of Goya, which 

will be filmed in Cinemascope and Technicolor 

staiting in June or July, according 

to Goffredo Lombardo, president of Titanus. 

Alberto Lattuada will direct and Cesare 

Girosi will be the executive producer. Titanus 

has been negotiating with Jose Ferrer for the 

role of Goya and Gina Lollobrigida for the 

role of the Duchess of Alba, the subject of 

Goya's famous painting. Permission has been 

granted Titanus for the use of the original 

Goya paintings in the production. 

Brandon Films Planning 

Series' Nat'l Release 

NEW YORK—Brandon Films, which is 

handling "The Golden Age of Cinema" series 

of foreign-made silent film classics, is mapping 

a campaign for national release, following 

the success of the series at the 55th 

St. Playhoiise, New York. 

The series has been held over indefinitely 

following the first eight weeks' showings at 

the 55th St. The films include "Tartuffe," 

"Secrets of the Soul," "10 Days That Shook 

the World," "End of St. Petersburg," "Potemkin," 

"Metropolis," "Siegfried," "Kriemhilde's 

Revenge," "Loves of Jeanne Ney" and 

"Berlin—Symphony of a City." 

Eastman Kodak Employes 

Set Suggestion Record 

ROCHESTER. N. 'i'.— Employes ol Eastman 

Kodak earned the record amount of S326.471 

in 1954 for suggestions of value to the company. 

The suggestion system has been in 

operation for 56 years and a total of $2,291,268 

has been paid. Appi-oved Ideas totaled 16.283. 

an increase of 993 over the 1953 total, a previous 

record. The number of 1953 suggestions 

was also a new record. It was 46,784, compared 

with 44,890 in 1953.

: 

LETTERS 

Cites Dual 'A' Policy as life-Saver' 

TO BEN SHLYEN: 

It was with a great deal of interest that we 

at the Oak Park Theatre read your editorial 

comment in the January 22 issue of BOX- 

OPPICE. The article headed "Product Dissipation" 

is what prompted me to write this 

letter. 

In theory we wholeheartedly agree that it's 

a crying shame to have to double two topbracket 

pictures, but, and this is a big but. 

since 1951 we have been engaged in what has 

amounted to a life-and-death struggle to stay 

in business, as have thousands of exhibitors 

up and down the land. We tried everything 

and anything we could think of to get people 

away from home and television and into our 

theatre. Lots of us are still here buying pictures 

and showing them. Many have gone 

under, as we all know and regret. Thus it 

becomes apparent that the big problem In 

recent years, yes, and now, too, is to avoid 

operating at a loss and stay in business. 

We at the Oak Park Theatre tried booking 

policies of all kinds, including the one you 

seem to favor per your editorial, and none of 

them, repeat none, were successful except 

the one we are presently using, which is to 

show the two biggest pictures available for 

one week, and in some cases two weeks. This 

is the policy that you prefer to term a 

"ridiculous situation." It's not ridiculous to 

us. It isn't the pr.nciple of the thing, Ben, 

it's the money. We can show you record upon 

record which proves conclusively that this 

policy does the following: 

1. Brings more people to the theatre. 

2. Means more revenue to the film companies. 

3. Permits the theatre to realize a profit 

if gross is high enough, which gross is 

determined by number 1 of this list. 

It wasn't too long ago that a prominent 

second run city house was running one big 

picture for four days, another for three days 

each week. They then changed to two big 

ones together for a week and are still at it. 

This would indicate that the latter is the 

m.ore successful policy. 

Ben, in an editorial not long ago you 

expressed alarm over decreasing attendance 

even though grosses, due to increased admission 

prices, were up. and we agreed 100 per 

cent with your thoughts. Now, however, you 

call "ridiculous" a policy which is bringing 

more people to this theatre, at least, than 

any other policy we have tried. 

I won't go on with this, even though I 

could, because the letter is long enough as 

it is. In summary, let me put it down this 

way 

1. We'd love a policy such as you would 

prefer, but tried it unsuccessfully. 

2. Two big ones together mean: 

(a) Greater attendance week in and 

week out. 

(b) More revenue to film companies. 

(c) A profit for the theatre, if grossing 

ability is there. 

3. It's the only policy that has permitted 

us to remain in 

business. 

4. It is not a "ridiculous situation" when 

a pictm-e policy permits the theatre to 

make a profit where other policies 

have failed. 

5. With film rental so much higher and 

overhead up, big grosses are our only 

salvation. 

DUKE IS GUEST AT VARIETY CLUB—The Duke of 

6. No product dissipation, where »wopicture 

policy for a week as opposed to 

one four days and one for three days, 

or two pictures for two weeks, instead 

of two for one week. 

In closing, here's an example— "White 

Christmas" and "Athena," the booking you 

severely criticized, did only about 25 per cent 

better for the first week at advanced admission 

than an average good week. For the 

second week, again at advanced admission 

(which we felt we had to do in order to make 

expenses, due to terms), we did about an 

average good week. 

Edinburgh was a guest at 

the Variety Club of Great Britain's luncheon at the Savoy Hotel in London, recently, 

when he dined with more than 400 barkers and guests of Tent 36. In the photo, 

left to right: David Jones, Sir David Griffiths, Kenneth Hargreavcs, Norman Harrington, 

Max Thorpe, C. J. Latta, the duke, James Carreras, D. J. Goodlatte, Bill Butlin 

and Teddy Langton. Latta is Variety's international representative and Carreras is 

chief barker of Tent 36. 

On the other hand, a recent engai 

"Seven Brides for Seven Brothers" « 

Window" broke all records with a 

increase of over 100 per cent of no) 

business for one week; came back 

later on repeat engagement and we 

cent better than normal. This is pi 

vincing evidence that we're on the r 

on booking policy. 

We would hke to talk about th 

with you at arm's length, with r 

hand, and hereby invite you to ge 

with us either at your office or o 

option) and have a chat. We, a 

others, feel we have been subjecte 

unjustified criticism as a result of 

torial, and already have heard fi 

quarters about it. 

RONALD 

Oak Park Theatre, 

Kansas City, Mo. 

Editor's Note: We met with Re 

Jay Means at Boxoffice anc 

most interesting discussion. The 

figures on grosses and atte7u 

various combinations oj pictur 

single-bill and shorts programs, i 

revealing. They seemed to ju 

policy under which the Messrs. ^ 

operating their suburba7i theat 

claimed that they, actually, are c( 

instead of dissipating, product, s 

now require not more than lOO 

per year as against a minimui 

under the former split-week douh 

policy. There are other interesti 

on which editorial comment will 

in a forthcoming issue. 

Toll TV Would Create Biggest Mo 

TO BOXOFFICE: 

It was my understanding that the 

people were promised the air wa' 

always be free. Radio has been 

from the beginning and it is m; 

that TV should be the same. 

You probably remember that, in 

man admmistration, the powerfu 

terests had the Attorney Gener 

suit to force the producers of mov 

their pictures for TV broadcasting 

know whether this has been setth 

(Ed. Note: This is the so-called 1 

that has been set for trial next S« 

A move has been started in Okl 

Senator Miskovsky to force the 

schools to televise their games. H( 

ducing a bill to create a television ci 

with power to grant TV rights to 

stations. Similar measures are p 

Michigan, California, Ohio and I 

Now the TV interests want th 

Communications Commission to gi 

pay-as-you-see programming. Shot 

done, it would turn the entire ente 

business over to a certain few a 

the biggest monopoly that has 

i 

known. The theatre owners of tl 

would be put out of business and 

vestments and life savings would b( 

ever. Many are too old to get jobs a 

to start over in another business. 

Should the FCC grant pay-as-yo 

the government should guarantee ei 

tre owner the money he has in 

equipment, bricks and mortar, mi 

TV interests pay the big portioi 

money. 

MEL D 

Circle Theatre, 

Waynoka, Okla.

'• 

Washington. D. C. 

'est Virilnla 

«L GRUBSTICK 

P/tCinC RELEASING COMPANT. INC 

i 

) 

amphis > Naw Orleans Ordway 3-9846 

lijrlotta • Atlanta 

255 Hyde St . San Francisco 2. Calll 

) 

San Francisco 

SAFER FILM DISTRIBUTORS. INC 

439 Nonli Illinois Street 

Indianapolis. Indiana 

Melrose 5-8517 

Indianapolis and 

Kentucky 

DIXIE ENTERPRISES 

118 West 18th Street 

Kansas City 8. Missouri 

Victor 8499 

) 

') 

' 

Kansas City 

SI Louis 

Omaha 

Des Moines 

EDEN VENTURE 

1640 West Washln(ton Boulevard 

Los Anieles 7. California 

Republic 1-8233 

Los Angeles • Denver 

Salt lahe City 

Dallas • Oklahoma City 

NORTHWEST RELEASING CORP 

2412 Second Ave. 

Seattle 

NORTHWEST RELEASING CORP. 

1S06 NW Kearney Street 

Portland. Oregon

. . Scenarist-plajn^Tight 

. . Bryna 

. . Ace 

*^Mfw

; natural 

during 

99 

Pull 

nage 

Moms/ 

^JT or T**» kiviHO »4i.^j»-. 

lake Tliem Happy 

VIovies," 

wo new National 

lisplays aimed at 

ince. The idea is 

• 

away-from-thereport-s 

are that 

crating merchants 

md 40x60 cartoon 

cording to George 

dent in charge of 

for window and 

tion with specific 

stitutional use by 

e-stopping poster 

;atre. 

,y life— the pesky 

und the house, the 

le office, the wife 

dge. boring guests, 

he lazy boy friend. 

and inrs 

alive to the exuilding 

local goodabit." 

ibitors with blacktoons 

for planting 

will be no charge 

.rranged 

rn Films 

mal Film Associ- 

!r is pre.sident. will 

ribution for Arlan 

ture. "High Time." 

Paris Affair." The 

at the Plaza Theitional 

win distriboast 

states. "High 

io Theatre in San 

will handle them 

.nd A. Teitel Films 

Wisconsin. 

; ESiglish subtitles 

Elude Dauphin for 

Exhibitor Gives On-the-Spot Account 

Qf 5/^^^^ 

'Weather or not. the mail must go 

through, and so must the shotv. And that 

is exactly what happened when Shoivman 

Olin Evans' Starlite Drive-In at Paxton. 

Ala., was the site of a little more lueather 

than usual. In fact, it was flooded. The 

following is an on-the-spot account of the 

deluge. 

By OLIN EVANS 

PAXTON. ALA.—There was never a time 

when I felt more like packing my extra pair 

of .socks and catching a bus out of here for 

any place. The rain is falling in torrents 

and the ramp drives look like the mouth of 

the Choctawhatchee river, my favorite fishing 

.spot. A few daring souls and devoted 

western fans have put on life jackets and 

have come out in boats. One fellow just 

arrived in an old discarded bath tub. which 

is not a bad means of transportation on Saturday 

night. 

The water now Ls almost up to the porthole 

level in the projection room and the operator 

has thrown out anchors for both machines. 

Still, these few precious faithfuls stick to 

their posts, even though the speakers soon 

will be out of sight. I have instructed the 

cashier to send out an SOS. as I am afraid 

the situation will get worse. 

I am one of those fanatic showmen who 

lives by the accepted code that the show must 

go on—why, I don't know—and I have never 

missed a performance so long as a few have 

been brave enough to withstand the hardships. 

Which reminds me about the time I 

ran a show one nieht about four years ago 

Film Estimates Recommend 

'Gray Line/ 'Darling' 

NEW YORK—Two CinemaScope features, 

Columbia's "The Long Gray Line" and MGM's 

"Jupiter's Darling." and Universal-International's 

"Abbott and Costello Meet the Keystone 

Kops," were recommended as Family 

entertainment by the Film Estimate Board of 

National Organizations in the February 15 

listing. 

Republic's "Doctor in the House" and 20th 

Century-Fox's "A Life in the Balance" received 

Adults-Young People ratings and 20th- 

Century-Fox's CinemaScope film. "The Racers," 

received an Adults-Mature Young People 

rating. 

Only two films received an Adults rating. 

Columbia's "Women's Prison" and RKO's 

"The Americano." 

DCA Subsidiary to Handle 

Low Budget Features 

NEW YORK—Distributors Corp. of America 

is planning to organize a subsidiary distribution 

firm. Spartan Pictures, to handle 

low-budget program product not on a caliber 

of "Long John Silver" and other top pictures. 

The first feature to be released by the new 

company will be "The Girl Prom Mars." a 

science-fiction film designed for bookings on 

the second half of dual bills. 

Going on Despite Flood 

to only one car. The type of machines we 

used then u.sed a heavy grease lubricant in 

the intermittent and the weather was as cold 

as it has ever been in this part of the country. 

The operator turned over to the second 

machine and it froze up tight. I went out 

and told the people in the lone car what had 

happened, but they still insisted they wanted 

to see the show and accused me of using 

this for an excuse not to run. However, I 

took a firm stand and sent them home, 

moaning and groaning, and this is the only 

performance I have ever missed. 

But back to the flood. A Coast Guard cutter 

has just steamed in and is now in rescue 

operations of a couple stranded on the back 

ramp. It seems that the couple did not 

realize the seriousness of the situation until 

the girl friend floated out the rear window. 

Other than this, no casualties have been reported. 

One man paddled up to the concession 

stand and bought several weiners to use 

as fish bait. I understand that he has caught 

a nice string. 

The trunk jockeys are having a bad night 

of it. These are the guys who hide in the 

trunks of cars and slip in. Tonight they 

have to swim from the trunks to the cars. 

I caught one fellow changing into dry 

clothes, so it seems he made the switch succe.ssfuUy. 

I suppose I should have given him 

that bit about crime does not pay. 

Yeah, I sure have been sweating out the 

crowd on this Saturday night. This i.s about 

the fourth or fifth weekend I have lost due 

to bad weather. Sure glad I closed the drivein 

at Evergreen. If an exhibitor ever prayed 

for spring, it's me. I even started paying 

the preacher, so maybe that will help 

Expect 1,200 to Attend 

Variety Clubs Convention 

LOS ANGELES—Upwards of 1.200 delegates 

and their wives are expected when 

Variety Clubs International opens Its 19th 

annual convention, a four-day affair, here 

May 4 at the Ambassador Hotel. It will mark 

the first time since 1947 that the showmen 

have held their yearly conclave in this area. 

Tent 25. Variety Club of Southern California, 

will be host at the event, the convention 

theme for which will be based on the 

slogan, "And a Little Child Shall Lead Us." 

Ezra E. Stern is Tent 25's chief barker. 

A highlight of the session will be the 

presentation of the annual Humanitarian 

award to the individual selected as having 

made "the most outstanding contribution to 

" 

humanity the past year. 

W. R. WUker.son of the Hollywood Reporter 

has been named chairman of the charity 

citation board of judges. The appointment 

was made by Nathan D. Golden, international 

Heart chairman for Variety Clubs. The board 

will choose the recipient of the 1954 award. 

Invited to serve with Wilker.son are Hye 

Bossin. Canadian Film Weekly: Jay Emanuel, 

Motion Picture Exhibitor: Abel Green, 

Variety: Tom Kennedy, Showmen's Trade 

Review: Martin Qulgley jr., Quigley Publishing 

Co.; Joe Schoenfeld. Daily Variety: Ben 

Shlyen, BOXOFFICE: Charles A. Alicoate. 

Film Daily.

Realart Payments Top 

$7,000,000 to Universal 

HOLLYWOOD—Payments on the 

ten-year 

contract for Universal reissues by Realart 

have topped $7,000,000 according to Jack 

Broder. head of Realart. Thi.s figure is better 

than double the original contract figure of 

$3,250,000. which was considered astronomical 

when the deal was consummated in 1947. but 

film rentals have more than vindicated 

Broder's shrewd appraisal of the reissue potential, 

which was e.s.sentially responsible for 

establishing his position in the productiondistribution 

field. 

At the time the contract was made, numerous 

industry veterans bid for the rights 

to the old Universal backlog, involving approximately 

300 features, but none was willing 

to touch Broder's figure. The contract 

still has three years to run with the possibility 

that the total will triple the original 

contract return to Universal by its expiry. 

Broder came into show business as concession 

operator in the Colonial and other theatres 

of the former Jacob Schreiber circuit in 

Detroit, then bought out the circuit from 

Schreiber 17 years ago. He early became one 

of the foremost advocates in the industry of 

a reissue policy, working it out in solid 

practices in his own houses in the Motor City. 

He subsequently switched to Hollywood, now 

heading also Jack Broder Productions, and 

recently disposed of his active theatre operating 

interests in Detroit to Sterling Theatres. 

He continues to operate the California Theatre, 

dow'ntown Los Angeles hou.se, as a first 

run Spanish language hou.se. 

Milt Sherman to Direct 

Raytone .Advertising 

NEW YORK—Milt 

Sherman has been appointed 

director of advertising and sales 

promotion for the Raytone Screen Corp. of 

Brooklyn, according to 

S. Shurpin. president 

of the company which 

manufactures projection 

screens for theatres. 

Sherman, who resides 

in Chicago at 

6622 W. Ashland Ave., 

will continue to make 

his headquarters there. 

Shorlane-B e n e t of 

New York will continue 

to place all national 

advertising for 

Milt Sherman 

the company. Raytone recently set up a 

factory in Lombard. 111. 

Sherman previously was advertising manager 

of Radiant Mfg. Corp. of Chicago for 

three years after several years as an account 

executive in the advertising agency field in 

Chicago. He is a native New Yorker who 

resettled in Chicago after release from active 

duty in the air force in 1945. 

Chesapeake Files Suit 

NEW YORK—Chesapeake Industry has 

filed suit in federal court here against Rose 

Tree Pictures. Inc.. over a loan advanced for 

production of "A Girl on the Run." The suit 

seeks the rights to the film. Astor Pictures 

Corp.. distributor, was made a defendant. 

CALENDAR SfEVI 

FEBRUARY 

A certain indefinable quality sets 

people, pursuits, products apart. 

In the automotive world, Cadillac is 

in this exclusive "quality" category. 

In the field of stage, screen and sports, 

a select few have that certain 

"something" that sets them aside 

from their fellow performers. 

Thus it is with ALTEC service. Over and 

above its superb technical sl

, members 

.11 

cemption 

^sreels 

Motion Picture 

ay (21) addressed 

le Maryland Senlation 

already apch 

would exempt 

ice-president, sent 

. Tui-nbull. chairce 

Committee. It 

of the 

from censorship 

t to a bill, modeled 

V York last year. 

nd censorship law 

decision in the 

els should be as 

ither news media. 

Dur Constitutional 

where in America 

newspaper is free 

e magazines and 

)n. The newsreel 

'gislative restraint. 

;he press as these 

and information, 

ee as a matter of 

[aryland and Virisoring 

films, also 

?r four specifically 

Vlaryland General 

I next session the 

schedule of cenan 

has stated that 

ould cause a loss 

However, Clark 

not be considered 

ion of exempting 

; the censor board 

rofits in excess of 

II be forthcoming 

ase receipts since 

isis, and therefore 

board will require 

censorship to con- 

'iew that the fees 

sufficient to make 

jstaining," rather 

Government Investigation 

Could Be of Aid: Snaper 

NEW YORK — "If a government investigation 

does take place into what is happening 

to the small theatres, it may lead to some 

easement," Wilbur Snaper, president of 

Allied Theatre Owners of New Jersey, told 

the membership in a bulletin dated Wednesday 

(23). 

Snaper said he hoped that distribution "will 

realize the fallacies of their sales policies before 

it is too late." He said the thinking of 

Theatre Owners of America paralleled Allied 

thinking on film rentals. He disputed the 

belief of "many people" that the major company 

presidents "have no idea of what is 

going on in relation to the .small exhibitors," 

adding that it seemed as if "there is a contest 

as to who can demand the highest terms." 

He saw moie friction today between customer 

and seller than ever before. 

"It is rumored that there is more fal.se 

boxoffice reporting going on than ever before," 

Snaper said. "This is not to be condoned 

but certainly understandable. WTien 

a man's livelihood is threatened and his family's 

security endangered by the wilful practices 

of a few men, he will fight with every 

means at his command." 

He added: "Don't roll over and play dead. 

If this is a fight for survival, which it seems 

to be, make sure your enemy does not get off 

unscathed. If enough exhibitors show enough 

guts and say 'no' often enough, it would 

bring a more even balance to our industry." 

New Bill Would Tighten 

Discrimination Fines 

.'\LBANY—A bill increasing the penalty for 

violations of the law providing equal accommodations 

in places of public entertainment 

and amu.sement to $100-$500 for the first 

offense and S500-S1.000 for the second offense 

has been intioduced by Senator Nathaniel T. 

Hellman, Bronx Democrat. 

He presented another bill making it a misdemeanor 

for any pei-son, firm or corporation 

owning or operating a public restaurant or 

hotel to adverti.se that its patronage is "restricted 

to a particular race, color or religion, 

or that persons of a particular race, color or 

religion are not welcome or will not be accommodated 

or served." It would take effect 

July 1. 

Biggest Screen Is Due 

At N. Y. Paramount 

NEW YORK—The Paramount Theatre here 

will have installed by mid-April what Edward 

L. Hyman, vice-president of AB-Paramount 

Theatres, said will be the largest indoor motion 

picture screen in the world. A decision on 

the make and actual size of the screen will 

probably be reached in a few days. Two 

proscenium arches will be removed to accommodate 

it. 

Century Pi-ojector Corp. is completing work 

on two new projectors to be installed by the 

time the screen is in place. They will be able 

to project any size picture and handle the 

VistaVislon horizontal projection process. The 

conversions will be accomplished by midnightto-dawn 

work, seven days a week, so as not 

to interrupt regular performances. 

Hyman said he made the decision after 

seeing a VistaVision demonstration at the 

Paramount studios in Hollywood. A. W. 

Schwalberg, president of Paramount Film 

Distributing Corp.; Y. Prank Freeman, vicepresident 

in charge of the studio, and Loren 

L. Ryder, research head, said the new .screen 

and projection will present VistaVision pictures 

to the best possible advantage. 

The first picture following conversion will 

be "Strategic Air Command," Paramount 

VistaVision Technicolor feature, Robert K. 

Shapiro, managing director of the theatre, 

said. 

Radio City Music Hall presented "White 

Christmas," Paramount VistaVision picture, 

in a 32x59 frame. 

UA Reports Three Leaders 

In Bob Benjamin Drive 

NEW YORK— Washington. Cleveland and 

New Haven led in the over-all standings in 

the 23rd week of the Bob Benjamin sales 

drive, according to co-captains William J. 

Heineman and B. G. Kranze of United Artists. 

They are headed, respectively, by Sidney 

Cooper. Dave Rosenthal and Irving Mendelson. 

In second place, in the same order, were 

New York, with Joseph Sugar manager: Cincinnati, 

Jack Finberg, and Minneapolis, Abbot 

Swartz. In third place, in the same order, 

were Chicago, with Harry Goldman: Buffalo, 

S. Kositsky, and Milwaukee, Joe Imhof. 

f 

Head 

sard 

leodore McKeldin 

Morton Goldstein 

nd State Board of 

replace Sidney R. 

a Baltimore attorjust 

beyond Balti- 

;going Traub held 

(49 and during alip 

has been a conown 

heatres has taken 

e 1,400-seat State 

I. Y., from Strata 

es subsidiary. The 

renovated. Berks 

he lease. 

NKW YORK DKDU'.VTION CKKKMOMES—Present at event noting plans for the 

International Cultural (enter in Jenisalem were, left to right: Kdmond FilzKcrald. 

chairman of the local committee; .>Irs. Dorothy Silverstone. Spyros P. Skoura.s, president 

of 20th (enturv-Fox, and Baljat Khieif, .\rab. who was aided b.v t'hlldren to 

Palestine, parent orKanizijtion of the center. Priieeeds from "The .MaRnetu- Tide," Mrs. 

Silverstone's film, are being donated to the center.

— 

— 

—— 

IFE), 

— 

— 

— 

— 

— 

20th-Fox) 

— 

WB) 

m 

Holiday Boosts 

Confidential; 

B 

NEW YORK—Broadway first run business 

soared as a result of milder weather and the 

Washington's Bu-thday holiday, with two new 

pictures, "New York Confidential" at the Victoria 

and "Doctor in the House," at the 

smaller Trans-Lux 52nd Street, close to record 

highs and at least six longer-run pictures 

setting gi-osses far above the preceding, and 

colder, week. 

Among the pictures which jumped theiibusiness 

were "Battle Cry," in a terrific third 

week at the Paramount: "The Long Gray 

Line," in a big second week at the Capitol: 

"Underwater!" in a second strong week at 

the Mayfair; "The Country Girl," which received 

a boost from the Academy award nominations 

and did a smash tenth week at the 

Criterion, and "20,000 Leagues Under the 

Sea," still strong in its ninth week at the 

Astor. 

Even such long-run art house films as 

"Aida." in its 15th week at the Little Carnegie: 

"Gate of Hell," in its tenth week at the 

Guild, and "Romeo and Juliet," in its ninth 

week at the Sutton, were bigger than the 

previous stanzas. 

"Jupiter's Darling" had a good first week 

at the Radio City Music Hall, mainly because 

of the strong weekend and holiday crowds, 

and "Cry Vengeance" had a big single week 

at the Palace, the only stage-screen program 

in the Times Square area, but "White 

Feather" was mild in its single week's stay at 

the Roxy. Holding up well were two Universal-International 

pictures. "Sign of the 

Pagan" at Loew's State and "The Far Country" 

at the Globe, each in their second weeks. 

"Wages of Fear," French film, received rave 

reviews and consequent strong business in its 

opening week at the Paris and "Camille" contmued 

at a terrific pace in its third revival 

week at the Normandie, after two record 

weeks. 

Only one important new picture, Columbia's 

"Three for the Show," opened during the 

week at the Roxy, the first Cinemascope picture 

from any company except 20th-Fox to 

play that theatre since "The Robe" in 1953. 

The second full week of "Cinerama Holiday" 

was absolute capacity for all 18 performances 

and the Warner Theatre has a big 

advance sale. 

(Averoge Is 100) 

Astor 20,000 Leogues Under the Sea 

(Buena Vista), 9th wk 140 

Baronet The Gome of Love (Times), lOtti wk 110 

Capitol The Long Gray Line (Col), 2nd wk 1 60 

Criterion The Country Girl (Para), lOtti wk 140 

55th Street Golden Age of Cinema, silent clossics 

(Brandon), 10th wk 100 

Fine Arts Holiday for Henriette (Ardee), 4th wk. 125 

Globe The Far Country (U-l), 2nd wk 120 

Guild Gate of Hell (Harrison 8. Davidson), 

1 0th wk. . 

1 20 

Little Carnegie Aida 

, 1 5th wk. !!!!!!' .^ ! J I 5 

Loew's State Sign of the Pagan (U-l), 2nd wk 120 

Moyfair Undcrwoter! (RKO). 2nd wk, . . 155 

way First 

'Doctor 

Big 

Runs; 

: 

Normandie Comille (MGM), reissue, 3rd wk 160 

Palace Cry Vengeance (AA), plus vaudeville. . . . 1 30 

Poromount Bottle Cry (V\/B), 3rd wk 160 

Pons Wages of Fear (Int'l Affiliates) 125 

Plozo The Stranger's Hand (DCA) 115 

Rodio City Music Hall Jupiter's Darling (MGM), 

plus stage show 

Rivoli Bad Day at Block 

1 60 

Rock (MGM), 3rd wk...llO 

Roxy White Feather 110 

Sutton Romeo and Juliet (UA), 9th wk 120 

Trons-Lux 52nd Doctor in the House (Rep) J 75 

Victoria— New York Conf identiol ( 1 70 

Warner Cincromo Holiday SW), 2nd wk. of twoa-day 

200 

Vv'orld Mademoiselle Gobette (IFE), 3rd wk 105 

'Country Girl' in Record 

2nd Week at Buffalo 

BUFFALO—"The Country Girl" tacked up 

a record second week in the Paramount, 

ending up with a healthy 200. It was held 

for a thii-d. "Battle Cry" was batting out 

a decidedly profitable run in the Center, 

where its third week rang up a big 170. 

It also 

entered another week. "Bad Day at Black 

Rock" was good for an okay 150 in Shea's 

Buffalo and "The Far Country" came through 

with a 125 in the Lafayette. The Teck, now 

closed, has started a big ad campaign on it.s 

Cinerama premiere March 16. 

Buffalo Bad Doy at Black Rock (MGM) 1 50 

Center Battle Cry (WB), 3rd wk 1 70 

Century Underwater! (RKO), 2nd wk 100 

Cinema Romeo and Juliet (UA) 115 

Lafayette The Far Country (U-l) 125 

Paramount The Country Girl (Para), 2nd wk 200 

"Country' and 'Chalice' 

Lead at Pittsburgh 

PITTSBURGH—"The Par Country" and 

"The Silver Chalice" were best grossers here, 

the former winning a holdover at the Fîlton 

Theatre. Neighborhood busine.ss is depressed. 

Fulton The For Country (U-l) 150 

Horns The Racers (20th-Fox) 75 

Penn Green Fire ;MGM), Mighty Fortress (AA).. 90 

Stanley The Silver Chalice ( WB) 110 

Fair Weather and Strong Fare 

Boost Baltimore Grosses 

BALTIMORE-Fair weather and strong 

attractions resulted in big business over the 

weekend. "Battle Cry" turned away late 

comers on Saturday night, and "The Par 

Country" also went big. 

Century Vero Cruz (UA), 3rd wk 100 

Film Centre Tonight's the Nighf (AA), 3rd wk. . . 80 

Hippodrome Sign of the Pagan (U-I) 95 

Keiths Underwater! (RKO), 2nd wk 95 

Little The French Touch (Times) 85 

Mayfair The For Country (U-l), 2nd wk 110 

New—The Racers (20th-Fox) 95 

Ployhouse Mr. Hulot's Holidoy (GBD), 6th wk. . . 80 

Town Six Bridges to Cross (U-l), 2nd wk 90 

Stanley Battle Cry (WB), 3rd wk 150 

The Cinema Ugetsu (Harrison), 2nd wk 90 

Paul J. Quinn Appointed 

RKO Litigation Attorney 

NEW YORK—Paul J. 

Qumn. formerly with 

the law firm of Donovan, Leisure, Newton 

and Irvine, .has been named attorney in 

charge of litigation for RKO, succeeding 

Peter P. Pugliese, who resigned to join Bell 

Telephone of Pemisylvania as its general 

attorney, according to J. Miller Walker, vicepresident 

and general counsel for RKO. 

The Donovan law office has served u-s 

special counsel to RKO for many years 

and Quinn. who was a-ssociated with the 

firm for 10 years, worked on many cases 

involving RKO, particularly in the antitrust 

field. 

SEES FILM MADE IX BRON 

J. Lyons, president of that New 

borough (center), is greeted b 

B. Krim. United Artists presider 

and William J. Heineman, di 

vice-president, at special sere 

"Marty." Twenty-five Bronx civ 

also attended showing at UA' 

Theatre. 

Pennsylvania Censi 

Pass 'Game of Love' 

NEW YORK—The Pennsylvai 

have finally passed the French 

Game of Love," after rejecting it 

tirety three times, according to F( 

attorney for Times Film Corp.. tl 

tor in the U. S. The reversal cami 

a few minor deletions, 

forestallinj 

of a law suit challenging the consi 

of the Pennsylvania censorship s 

grey said. 

At the same time, the schedule 

engagement of "The Game of U 

Lower Mall, a Cleveland art theatr 

cancelled when newspapers refus( 

ads mentioning the film, according 

Shelton, president of Times Film, 

already on file in the Baltimore 

appealing the Maryland State Boi 

tion Picture Censors' rejection of ' 

of Love" and challenging the const 

of Section 66A of the Maryland 

code. 

"The Game of Love" is in its 11 

the Baronet Theatre in New York. 

Philadelphia Openin 

For 'Man Without a S 

NEW YORK—"Man Without a 

open at the Goldman Theatre. PI 

March 15. A series of key city o 

the Universal-International pictur 

low with an attendant promotion 

including advertising in Look and 1 

zines. U-I has set it for April reli 

Kirk Douglas, who stars in the 1 

picture with Jeanne Grain and Cla 

will make television and radio a] 

and give interviews in seven citie 

in Philadelphia March 14. He thei 

Washington. Pittsburgh. Albany. Bi 

troit and. finally. New York where I 

will open at the Victoria Theatre. 

Theatre to Be Store 

DU BOIS. PA.—The Carlton 

closed for several years, has been 1 

will be remodeled into a store, aci 

A. P. Way, pioneer exhibitor.

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- 

BROADV\/AY 

B I Lichtman, 20th-Fox director of distribution, 

left for Hollywood for studio conferences 

and meetings with National Theatres 

executives to plan the Easter launching of "A 

Man Called Peter" . R. Rackmil. 

president of 

Si Seadler, 

Universal, left for the studio . . . 

MGM advertising manager, went 

to Hollywood for a week of looking at the 

new pictures coming up in the "1955 Motion 

Picture Theatre Celebration" planned by the 

company. Charles M. Reagan. MGM vicepresident 

and general sales manager, also 

went to the coast. 

. . . 

Morey R. Goldstein, Allied Artists general 

sales manager, left on a tour of southern exchanges 

to arrange release plans for "The 

Big Combo" and "Seven Angry Men" 

Leo P. Samuels, president and general sales 

manager of Buena Vista, left for the coast 

February 17, accompanied by Card Walker, 

executive vice-president, and Jesse Chinich. 

assistant domestic sales manager, to continue 

the recently launched series of regional sales 

meetings. Irving Ludwig, Buena Vista domestic 

sales head, is back at the home office 

from regional sales meetings in Atlanta and 

Dallas. 

Herbert H. Greenblatt, RKO domestic sales 

manager, went to Chicago for a week of meetings 

with sales personnel in connection with 

bookings of "Underwater!" Jack Labow, RKO 

Canadian district manager, left for Toronto 

after two days of home office meetings with 

Greenblatt on the release of "Underwater!" 

and "Escape to Burma" in the Canadian 

territory . . . Mike Simons, MGM head of 

customer relations, was back from Detroit 

and Emery Austin, exploitation department 

manager, got back from the same city February 

23. 

Richard F. Walsh, lATSE president, returned 

to New York from Hamilton, Ont. . 

. . . 

B. B. Kreisler, head of International Film 

Associates, left Friday I25) on a trip to the 

film centers of South America E. Z. 

Walters, controller for the Altec companies, 

ha-s returned to New York from Beverly Hills 

for home office conferences 

. 

Cohen, 

director of Anglo-Amalgamated, returned to 

London February 19 via BOAC . . . E. S. 

Gregg, 

Hollywood 

president of Westrex Corp., planed 

Jerome Evans, Universal's 

to . . . 

eastern exploitation representative, left for 

the Pine Ridge Sioux reservation in South 

Dakota February 24 to set final details of a 

tour of Indians for "Chief Crazy Horse." 

Anna Magnani, who has completed her first 

American picture, Hal Wallis' "The Rose 

Tattoo," returned to her native Italy on 

the Cristoforo Colombo February 24. Walter 

Lowendahl, executive vice-president of Transfilm 

left on the same liner for a monthlong 

business trip . . . Michel Ray, 11 -yearold 

British actor who was selected by King 

Bros, to play the lead in their "The Boy 

and the Bull," after a talent search in 

Europe, arrived on the Queen Mary February 

24 with his mother and will leave Sunday 

SELBY „^ SCREEi! TOWERS 

or Drive-ln Theatres 

3 Standord Slics 

SELBY INDUSTRIES, INC. 

1350 Gh«nt Hills Rd. Akran 13, Ohio 

Montroie (through M*dino, Ohio) 6-7211 

1 271 for Mexico City w'here the RKO Cinema 

Scope pictures will be shot . Benoit- 

Levy, French film director-producer, an-ived 

on the Liberte February 21 on a special 

mission for the United Nations 

Cotten returned from Europe on the Cristoforo 

Colombo February 23 after making 

a film for N. Peter Rathvon in Germany. 

David E. Rose, producer of "The End of 

the Affair" for Columbia in England, planed 

to England February 22 to attend the opening 

at the Empire Theatre February 24 . . . 

Fred and Beatrice Troller, the Swiss couple 

in "Cinerama Holiday," flew back to Zurich 

February 19 to resume their private lives 

while the American couple. John and Betty 

Marsh, returned to Kansas City, where Dr. 

John has a dental practice . . 

Win Min 

. 

Than, Burmese beauty who makes her acting 

debut in "The Pui-ple Plain," flew in from 

Burma February 19 on her first visit to the 

U. S. to make a personal appearance tour 

to promote the United Artists picture . . . 

Glenn Ford, who stai-s in MGM's "The Blackboard 

Jungle," returned to the coast 

February 19 after a week in the east publicizing 

the film. Margaret Hayes, TV actress 

who is featured in "The Blackboard Jungle," 

is al.so in New York. 

Marty Blau, Columbia Pictures publicist, 

was married to Cynthia Klein February 19 

and is honeymooning in the Virgin Islands 

L. Puciato of Carroll Pictures 

has engaged A. P. Waxman to handle the 

national publicity and exploitation on "Princess 

Cinderella," new feature film . . . 

Morris Caplan, former 20th Centtu-y-Fox 

sales executive who retired last year after 

33 years with the company, is on a motor 

bus tour of the U. S. with his wife, winding 

up at the 20th-Fox Hollywood studio . . . 

Myron Josephson of MGM's special service 

department, is the father of a second girl, 

Robin, born to Mrs. Josephson at Crown 

Heights Hospital. Brooklyn. February 15. 

Kaufman Addresses NFTC 

At Officer Installation 

NEW YORK — Reuben Kaufman, president 

of Guild Films, which recently bought 

191 cartoons from Warner Bros, for television, 

spoke at a Thursday (24) luncheon 

meeting at the Hotel Delmonico of the National 

Television Film Council. 

The following officers were installed: John 

J. Schneider, president: William Reddick. 

executive vice-president; Sydney Mayers, 

executive secretary: Sam Spring, treasurer: 

Beulah Jarvis, general secretary: Arche 

Mayers, distribution vice-president: Bert 

Hecht, production vice-president: Jim Ellis, 

agency vice-president: Ardien Rodner, station 

vice-president; Ken Cowan, membership 

vice-president, and Lou Feldman, laboratory 

vice-president. 

'Naked Heart' to Open 

NEW YORK—"The Naked Heart," an adaptation 

of the Louis Hemon novel, "Maria 

Chapdelaine," which was photographed in 

Canada, starring Michele Morgan, will open 

at the 55th Street Playhouse March 3. foUow'- 

ing an 11-week engagement for Brandon 

Films' "Golden Age of Cinema" silent film 

series. Associated Artists is distributing "The 

Naked Heart" in the U. S. 

Eastman Kodak 

Rises 39% in 195' 

ROCHESTER—Good business i 

quarter of 1954 enabled the Easl 

Co. to bring the sales to $633,45' 

equal to the record sales of $63 

1953. according to Thomas J. Hari 

man, and Albert K. Chapman, pri 

new statement covers company o 

the 52-week period ending Deceir 

Fourth quarter 

consolidated ni 

tci $202,610,846, a 4 per cent inc 

the $194,327,992, the previous for 

record in 1953. 

The net profit for 1954 was S 

gain of 39 per cent over the 19 

$50,171,153. Earnings for a con 

were $3.99 on the 17.402,784 share 

to $2.86 on the 17,400.217 shares i 

1954 net amounted to 11 per cen 

Cash dividends declared on t 

stock in 1954 amounted to $2.0; 

or $35,674,206, compared with $1 

821,408, in 1953. A previously a 

per cent stock dividend will be pa 

to stockholders of record Febru 

regular 6 per cent preferred sto 

amounted to $369,942. In 1954 tl 

marked its 53rd consecutive year 

payments. 

Hargrave and Chapman said tl 

one of the company's best year; 

ported that although business fel 

01 the moderate recession early : 

the demand for Kodak products 

the later months and by year end J 

a very good level. Working capiti 

by $16,000,000 in 1954 and net as: 

to $453,000,000. a gain of $34,000,0 

Funeral Rites Are H 

For J. L. Bracken Jr. 

NEW YORK—Funeral services 

Wednesday i23i for Joseph L. I 

an attorney associated since 194 

firm of Sargoy & Stein, who die 

18. He graduated from Holy Or 

and received his law degree from : 

1935. He served in the U. S. Arm; 

1945 and was among those in tl 

to 

the Bulge. 

He leaves his wife, Agatha C. B 

parents, Joseph L. and Catherin 

and two brothers, John R. and Edd 

film and stage actor. 

Mrs. A. M. Baker 

NEW YORK—F\ineral services 

Monday (21) at Mount Vernon fc 

lene M. Baker, mother of Rodney 

ploitation manager of 20th-Fox. wl 

previous day. 

Skouras Plans Lunch 

To Aid Red Cross Dri 

NEW YORK—Spyros P. Skoura; 

of 20th Century-Fox, will be lui- 

(1> at a luncheon at the Metroi). 

to members of the industry in bel 

1955 Red Cro.ss campaign, of whic 

dustry chairman. The speakers » 

E. Roland Harriman, national cha: 

Leroy A. Lincoln, Greater New 'V 

man.

. 

. 

. . "The 

. . with 

. . Joe 

ns is forecast by Iror 

of Fabian's Sara- 

>ases the prediction 

e operation, certain 

s public." and good 

screens— to 123 feet 

instance—will give 

nemaScope producis 

to be an increase 

iiobilers capable of 

'. too. Finally, he 

cession stands, plus 

will service the cuses 

like the Mohawk 

Vision. East Greeng 

engineer for Berlo 

I return visit to Aler 

Jack Hamilton . 

, new Variety niemger 

of Normans Kill 

the Albany Country 

a worthy foe of top 

Irwin Ullman and 

man, in the annual 

June. 

lul Dennis. WOKO 

ny industry people, 

ng in the lobby of 

5s done by members 

. 

. . . 

of the Albany Artists Group, which annually 

holds an exhibition on the side walls of the 

Stanley Warner first run Stowell 

presented the revival of "Battleground" at 

the Lincoln, Troy. Paul Wallen reportedly 

did fair business with it and another MGM 

repeat. "The Asphalt Jungle." at the Grand. 

Albany The Variety Club "King for a 

Day" dinner scheduled for the night of the 

21st was postponed because many members 

planned to attend the AAU boxing show in 

Midcity Arena for the March of Dimes. 

"Battle Cry" laid down such a boxoffice 

barrage at the Strand that Manager Al 

LaFlamme predicted the first week's gross 

would surpass the one for the recent recordbreaking 

"Vera Cruz." The Warner film, presented 

at $1 top, drew from a wide age 

range. The "sexiness" angle proved a strong 

plus, industry observei-s opined. 

Irene Smith, longtime secretary to Charles 

A. Sniakwitz in the Albany zone office of 

Stanley Warner Theatres and now his aide in 

Newark, visited Albany and Ti-oy over the 

weekend . Little Kidnappers" snatched 

hefty patronage in the 650-seat Delaware 

during a two-week engagement, marred at 

the outset by frigid weather. "Since many 

of our customers are from out of town, the 

below-zero temperatures hit us hard." commented 

Manager John Brousseau. "But we 

came back strong when the weather turned 

milder." 

'Cinerama' Set to Open 

In Buffalo March 16 

BUFFALti rill,-, I.s Cinerama" has been 

.set to open on March 16 al the Teck Theatre 

and the sale of reserved seats priced from 

SI.20 to $2.40 has begun, according to Sam 

Pearlman, division manager of Stanley-Warner's 

Cinerama operations. 

SW's Paul Swater is supervising property 

revisions and will serve as the resident managing 

director and Bert Lapetina, who managed 

the house as a Shea theatre, will be 

house manager. Earl L. Hubbard, former 

publicist for Century, will be the press representative. 

Architectural and technical changes in the 

house, which will cost approximately $200,- 

000, are presently being supervised by John 

DiBella. SW chief technician who has put 

on Cinerama shows throughout the United 

States, Syria and Thailand. The changes in 

the house include the installation of a 76x28- 

foot semicircular screen and the addition 

of two projection booths outside of the theatres 

original walls. When the conversion 

Ls completed the house will seat 1,200. 

Variety Clubs Secretary Touring 

PHILADELPHIA—Edward Emanuel, .secretary 

of International Variety Clubs, left late 

in the week on an inspection tour of club 

operations in Toronto, Buffalo, Detroit and 

Pittsburgh. 

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. . With 

BUFFALO 

Tâvc Miller, for 30 years manager of the 

local U-I exchange, has decided to retire 

and relax after some 35 years in the distribution 

end of the industry. 

He started in the 

film business as a 

salesman in Cleveland 

in 1920. Five years 

later he arrived in 

Buffalo to take over 

the managerial reins 

and has held them ever 

snce. 

Miller organized 

Variety Tent 7 of Buffalo 

and was its chief 

Dave Miller 

barker then and again 

in 1933. Succeeding 

Miller at U-I is Jerome 

Wechsler, who has been associated with 

J. Arthur Rank in a sales capacity and who 

formerly was manager for Warner Bros, in 

Cleveland. Miller will be at the exchange for 

a few weeks acting in an advisory capacity 

to Wechsler. 

Clarence Bull, manager of the still photography 

department of MGM, and the man who 

has taken more photographs of Greta Garbo 

than all other still photographers combined, 

was in Rochester conferring with Ea.stman 

Kodak technicians. Bull is not only an expert 

cameraman but is active in research and experimentation. 

He has received an Academy 

Award for improvement of process backgrounds. 

Bull is visiting a number of cities to 

tell one phase of the Hollywood story. 

Nat King- Cole will head the stage show to 

be pre.=ented the end of April on the Paramount 

stage, where on the evening of Friday 

i4i the Birdland Stars of '55 featm-ing Sarah 

Vaughan and Count Basie and his orchestra 

will appear . Cinerama bowing into 

the Teck Theatre March 16. Buffalo will soon 

thereafter be shown another new projection 

proce.ss, the Todd-AO 75mm. which may start 

around Easter in the Century Theatre, when 

"Oklahoma!" will be presented. 

The Center Theatre will 

Album theatre telecast on March 28. All 

ticket sales will be conducted by a local CARE 

committee ... A special KartoonaScope matinee 

was presented in both the Seneca and 

Niagara theatres on Washington's birthday. 

The entire program of 15 cartoons and two 

"Our Gang" comedies was presented in Cinemascope. 

Manager Charlie McKernan at the 

Seneca and Bill Colson at the Niagara, both 

reported capacity houses. In Rochester at 

Loew's. Manager Les Pollock put on a similar 

bill and called it Cartoon-O-Rama. In Buffalo 

Vincent R. McFaul started the day's 

performance with this idea. He admitted 

kids and adults at 10 a.m. and permitted 

all to remain for the regular show at no 

extra cost. 

put on the ANTA 

Menno Dykstra. manager of the Glen Theatre 

in Williamsville. will show for the first 

time in the state the new State University 

film, "Prepare For Tomorrow." Tlie film was 

produced by Warner-Pathe to describe the 

educational opportunities available in the 27 

units of State University of New York and 

its ten affiliated community colleges and 

institutes ... Ed Frank, superintendent of 

buildings for the Shea circuit in Buffalo and 

Niagara Falls, is sporting a beautiful new 

Chrysler sedan. 

Lancaster, Pa., Opening 

For 'Violent Saturday' 

NEW YORK—"Violent Saturday." 20th-Pox 

picture, will open at Boyd's Colonial Theatre 

in Lancaster, Pa., one minute after midnight 

April 1 The opening will be a typical Hollywood 

affair. Gov. George M. Leader and the 

mayors of Lancaster and nearby cities are 

arranging a civic celebration. A Fridaythrough-Sunday 

holiday will be declared. The 

main characters in the picture are of Amish 

derivation. 

Figures in the entertainment world and 

members of the press will be taken there by 

motorcoach from New York for a banquet and 

the opening, and tours to points of interest 

through Sunday. 

Charles Einfeld. 20th-Fox vice-president; 

Edward E. Sullivan, publicity manager; Meyer 

Hutner, associate publicity manager; Leo 

Pillot, special events director, and Hal Marshall, 

Atlantic division exploitation representative, 

left here Monday i21» for Lancaster 

to complete arrangements. 

The picture will open nationally late in 

April. 

Hoover Now on Last Lap 

Of Variety Tent Visits 

PHILADELPHIA—George Hoover, mternational 

chief barker of Variety, during the 

week began a series of visits to five more tents 

to complete one of the major goals of the 

first year of his administration. He had said 

at last year's Texas convention that he intended 

to visit every tent in the U. S. during 

hLs tenure of office. 

Hoover met with the Buffalo crew Friday 

(251 and the Cleveland crew the following 

day. His schedule then called for him to be 

in Cleveland Monday (28i, Dayton (1) and 

St. Louis (2 1. He will present the results of 

his siu-veys to the international convention 

in Los Angeles this May. 

Variety Club of Ireland 

Picks 1955 Crew Members 

PHILADELPHIA — Variety International 

has reported the selection of 1955 crew members 

of the Variety Club of Ireland by 

Patrick Farrell. chief barker. He listed B. T. 

Britten, first assistant; Abe Elliman, second 

assistant; Pat Brady, dough guy: Desmond 

O'Keeffe, property master; Dermott Kealy, 

pre.ss guy, and Maurice Baum, P. R. Gogan, 

Jim Lewis, R. C. McKew. Noel Roper. Fi-eddie 

Spiers. Louis Elliman and P. A. McNally as 

crewmen. Tlie last two axe past chief barkers. 

Bill Mack Retires 

PITTSBURGH—William A. V. Mack, who 

has spent 35 years in the motion picture industry, 

retired this week on doctor's orders. 

For a dozen years or so he had been a salesman 

here for National Screen Service. For 

years he has been a popular after dinner 

speaker and entertainer. He will make his 

future home at Syracuse, N. Y. The Filmrow 

gang will honor him at a luncheon Monday, 

February 28. 

Reopens at Erie 

ERIE, PA.—Closed lor about six months, 

the Aris Theatre here was reopened this 

week under the new management of Charles 

Dilley and Dennis Backus. 

WEST VIRGi 

i 

JUlT. and Mrs. Joseph W. Mercer 

observed their 50th wedding 

at a family dinner. A retired pioi 

tor, Mercer started in the mot 

business in 1907 at Middlebourr 

many years owned and operated 

in Warwood. Tlie Mercers hav( 

Harold of Pittsburgh and Loran c 

Gray Barker, Clarksburg, has 

licensing and booking duties for 

Theatre, Salem, and the Lido, P 

Pianist Artur Rubenstein was fe; 

the Wheeling Symphony orchesti 

23 and 24 at the Virginia Theatr 

Mr. and Mrs. Charles E. Warner, 

area exhibitors, vacationed at 1 

Andy Gorzo. manager 

Fla. . . . 

Ritz Theatre, Clarksburg, became 

daughter named Vivian. The ( 

have a son Mike. 

: 

The Mountain state legislature 

vide a 15-million-dollar general 

increase. Gov. William C. Marlai 

Half of this amount, he suggestet 

raised by a state tax based on inc 

cent of federal income tax) ; a; 

millions would be realized by 

of the 10 per cent credit now gri 

gross sales tax payers; another 

would come in by doubling the 

racing tax to 6 per cent; five mi 

be recorded by extension of the 

gross sales surtax to four grouj 

covered and by doubling the whc 

sales rate and extending the cor 

cense tax to insurance firms. 

Tristate Drive-In Ass 

Elects Joe Volpe Hec 

PITTSBURGH — Tristate Dnv 

tres Ass'n this week elected new 

follows: Joe Volpe. president; Ei 

vice-president; James H. Nash, set 

Gabe Rubin, treasurer. Theodc 

retiring president, has been recupe 

pleurisy which followed his suffe 

broken leg several months ago. 

Ticket Tax Reduced 

INDIANA, PA.—Tlie borough 

week adopted a budget for 195! 

the two local theatres and bo\ 

a cut in the amusement tax ra 

10 per cent to 7 per cent, e 

March. The levy has been col 

for a number of years. Offici 

Manos circuit told councilmen 

needed the relief to make the 

Indiana self-supporting at a 

point. Last year over $11,000 wi 

from the local 10 per cent amui 

To Levy Amusement Tax 

ALTOONA. PA.—Supervi-sors 

township near Altoona arrangec 

at a meeting March 3, an ordina 

an amusement tax of 1 cent i< 

cents or major fraction there 

established price. Harold E. Marc 

figures the township will derive $ 

ally. 

His last piloting chore being "] 

Underworld," R. G. Springsteen 

held for another term by Republ

,- 

. . Sam 

. . 

Miss 

. Nick 

Gus 

. . Jake 

. . Manager 

. . Willard. 

. . Birthday 

. . Jay 

37 

LPHIA 

i's gift to HoUy- 

) step out on the 

;um of Art on the 

eive an award for 

through her "preles 

Stiefel. 65, was 

oor room of the 

on Tuesday (15). 

& Blumberg The- 

Club in the hotel 

[e complained of 

room in the hotel. 

called at 7 p.m. 

mded on the door 

. The bell captain 

3 of the Variety 

er Sol Blumberg, 

the police. 

;ain with the Philmerce. 

The cham- 

'cently that he had 

;e of the Delaware 

dollar playground 

, to be known as 

Disneyland execu- 

Chamber of Comid 

has assured the 

;hat the Delaware 

1 Disneyland. 

ut town of an imand 

drag-'em-out 

parking lot mogul 

diking Theatre, and 

ent center city ex- 

; to build another 

Chestnut, accord- 

i 

w tax sources came 

ice Tuesday il5) in 

vners attended the 

n or elimination of 

;ne Burke, a vice- 

ânia Federation of 

; if they had connae 

or installations 

are now charged a 

cilmen told of the 

s. However, it was 

ality of such taxes 

1 that matter was 

be 

imposed. 

ormer head of the 

real estate depart- 

5ss for the plaintiffs 

sky antitrust suit 

tors. Schwartz testithe 

plaintiff's theanot 

in substantial 

in Philadelphia. 

y Warner house, has 

md has returned to 

;xploitation Produc- 

Davy Crockett" . . . 

and Booking Service 

orence at Florence, 

w Castle, Del. ... A 

on plan for the cor- 

;randywine Drive-In 

A. M. Ellis Theatres 

1 23 1 in U. S. disge 

Paul Leahy. The 

000. 

nsor a dinner honorlis 

appointment as 

vio. 5 on February 28 

1. 

N.Y. Popcorn Conference 

Due to Attract Over 300 

NEW YORK— Advance registrations indicate 

an attendance exceeding 300 at the eastern 

regional popcorn conference, sponsored 

by International Popcorn Ass'n, March 8 at 

the Park-Sheraton Hotel here. The prediction 

was made Thursday i24i by Lee Koken 

of RKO Theatres, general chairman of the 

one-day merchandising and production meeting. 

Morne R. Yohai of King Kone Corp. will 

be chairman of the manufacturer-wholesale 

sessions. Among the speakers will be John 

Hayes. King Cole Foods, and Norvald Reppen, 

Madison, Wis. 

Those at the morning theatre concessions 

se.ssion will include Sam Rubin, ABC Vending 

Corp.; James Loeb. Walter Reade Theatres; 

Arthur Segal, SelMix, Inc.; William E. Smith, 

Popcorn Institute, Chicago: Ben Kornfeld, 

ABC Vending Corp., and Thomas J. Sullivan, 

IPA executive vice-president. 

At the afternoon se.ssion there will be Saul 

Lerner, Long Island drive-in operator; Bill 

Burke, Confection Cabinet Corp.; Irving 

Rosenblum, Savon Candy Co.. and Bert 

Nathan, IPA president and head of Theatre 

Popcorn Vending Corp. 

Attendance prizes will be donated by the 

Rex Specialty Bag Corp., Bonomo-Korday 

Candies and APCO. Inc. Coca-Cola will be 

luncheon host and Pepsi-Cola cocktail host. 

Charles Okun will represent Coca-Cola and 

Peter Warren Pepsi-Cola. 

BALTIMORE 

laatt \V. Ilodgdon of the Jack Fi-uchtman 

Theatres. Lexington Park, and wife have 

moved to Baltimore where Natt will be general 

manager for Fi'uchtman at the New 

and Keiths. Raymond L. Trumbale who came 

here when Fi'uchtman took over the Baltimore 

hou.ses. has returned to Lexington Park 

Temple and Fi-ank H. Durkee jr.. 

both of the Durkee Enterprises, attended the 

National Allied Drive-In convention at St. 

Louis. 

I. M. Rappaport of the Town and Hippodrome 

i.ssued invitations to a screening of 

•The Country Girl" held after closing hour 

at 

the Little. 

Century Theatre Manager Jack Sidney put 

on a benefit show for families of six firemen 

who lost their lives in line of duty and added 

a considerable amount to the worthy cause. 

Ho was assisted by Owen Schnapf. Tickets 

were sold at all the downtown theatre boxoffices. 

Richard Dizon, manager of the Town, was 

in Washington to see Cinerama . . . 

Albert 

Lang, auditor at the Hampden, became father 

for the fourth time— it's a son . . . John P. 

Recher of Hagerstown has joined the staff of 

the Hicks-Baker Theatres Caryl 

. 

Hamburger, manager of the Film Centre, 

spent the past weekend In Philadelphia seeing 

shows and visiting friends . . . 

Projectionist 

Gilbert Peacock, who has been ill. l-s 

back to work one day each week at the Times 

Six Brothers in Service 

PITTSBURGH—Jay D. Frankenbcry. assistant 

to Ken Woodward. Unlontown city 

manager for the Manas circuit, has six 

brothers in the armed service. 

WASHINGTON 

f^lenn Norris, 20th-Fox eastern sales manager. 

and Martin Moskowitz. division 

manager, conducted a series of sales meetings 

at the local exchange . 

greetings 

to Regina Shook, a.ssistant cashier . . . 

Cashier 

Jeannine Tucker was vacationing in Florida 

.. Lynch. Schine area manager, 

spent 

. 

several days in Buffalo and Gloversville 

Zembower. manager of the 

. 

Waller Theatre in Laurel, was on a vacation 

'Vost, manager of the Strand, Cumberland, 

was home convalescing after an 

appendectomy. 

The .Vvalon in Easton held a premiere showing 

of "Hit the Deck" for the benefit of the 

Music Therapy Ass'n of the Eastern Shore 

State Mental Hospital. Ann Miller was a 

guest at a reception held at the Tidewater 

Inn and attended by Schine Theatre managers, 

invited guests and pre.ss folk ... On 

Thursday all Schine managers of the Eastern 

Shore theatres attended a meeting in the 

Tidewater Inn, headed by Bernie Diamond 

and Seymour Morris. 

Sid Gates, Norfolk and Newport News exhibitor, 

vacationed in Florida . 

Gordon 

of the Gordon Theatres at Newport News, 

flew to Harrisburg to attend a wedding . . . 

Mrs. Collins of the Durbin (W. Va.» Theatre, 

Larry Laskey and Phil Berler. 

was ill . . . 

E. M. Loew's Theatre executives, were in. 

Marvin Goldman, co-chairman of the Variety 

Club public relations committee, is working 

on plans for a Tent 11 news bulletin. 

Milton S. Kronheim has been appointed 

chairman of a Mothers Day luncheon committee 

by Chief Barker Alvin Q. Ehrlich. The 

board will meet on March 7. 

Happy birthday to Rick LaFalce, Ralph 

Grimes. February 25; Eddie Gallaher. 26, 

and Dr. Prank T. Shyne (who was born on 

the 29th of February, and therefore skips 

a buthdayi . 

son of AA salesman 

Harold Levy, was back in Georgetown 

Hospital Milton Lipsner was 

. 

host to top Navy officials at a .screening of 

"The Annapolis Story" at the Academia Theatre. 

Columbia 

. . 

Norville Trice resumed his former position 

as secretary to Joe Kushner . . . 

. . Happy 

exploiteer Sid Zins was ill . 

returns to Elizabeth Martin, who celebrated 

a birthday on Monday . Paramount booker 

Jane Harrell had a birthday on Wednesday 

, . . Booker Bob Cunningham returned to work 

after a siege of illness . . . MGM salesman 

Tom Cosgrove became papa of a baby son. 

. . . ESchibitors seen 

Film star Suzan Ball and her husband 

Richard Long were here en route to Miss 

Ball's home in Buffalo 

on Filmrow included M. K. Murphy. Reese 

Harrington, Mike Leventhal, Joe Baer. Irwin 

Cohen. Aaron Seidler and T. Martin. 

WtSHINSTON 

D C. 

970 ma ItrUT 

III N « 

A w I I »i MIMO * I O O O » t •

. . Lee 

. Peter 

. . . Jack 

. . . Leonard 

. . The 

. . Tom 

PITTSBURGH 

n statewide referendum on daylight saving 

time is demanded in a bill introduced 

into the general assembly by Rep. J. P. 

Moran, Turtle Creek Democrat. Also introduced 

into the legislature is a bill to permit 

women wrestling matches in Pennsylvania, 

this measure having been presented by Flep. 

Democrat 

Francis X. Muldowney, Philadelphia 

. . . Erie's new Mayor Arthur Gardner 

has decided against recommending a curfewordinance 

Pittsburghers of Scottish 

for Erie . . . origin gathered at the Squirrel Hill Theatre 

for the premiere of Republic's "Tiouble 

in the Glen." Highlight was a parade of Clan 

Douglas and Clan Grant pipe bands in 

authentic regalia, plus dancing in front of 

the theatre. Gathering of the Scots was the 

work of Earl Gordon, manager. 

. . Joe 

Frank J. "Bud" Thomas, who didn't go 

along witli the local Hanna-Stearn merger, 

joined Milt Mooney's Co-Op organization in 

Cleveland as booker two weeks ago . 

Bugala, Manos circuit general manager, will 

serve as a panelist at MGM Workshop meetings 

March 3 at Kansas City and March 9 

"Robert KUngensmith." swindler, 

at Dallas . . . 

panhandler, etc., now jailed in Harrisburg, 

IS not this correspondent of the same name, 

nor is he related in any way. The swindler 

has used the name of Price and Hem-ich and 

probably other names. 

. . . 

. . . 

Frank A. Orban jr. of Somerset, who 

operates theatres at Hooversville and Cairnbrook 

amiounced that he will be a Republican 

candidate to succeed himself as 

district attorney of Somerset County. We 

published this news item months ago 

Variety Tent 1 will sponsor a performance 

of Mae West and her troupe April 17 in the 

Twin Coaches. The dinner and floor show 

receipts will go to the club's charity fund, 

according to Perry (NSS( Nathan, chairman 

Dick Cvetic, a son of Matt i"I Was a 

Communist for the FBI") Cvetic, has returned 

to the SW circuit fold. 

John Glaus, manager of the Leona in 

Homestead, has disqualified himself from the 

Beau Brummell contest which will come to 

a decision the evening of March 14. A number 

of merchants are cooperating and Redshaws 

men's wear store will outfit the winner. 

Homestead Photo Studios will mug him, 

etc. The Beau Brummell Oscar winner and 

contestants in the Leona Theatre promotion 

for the picture will receive cooperation 

too from the Daily Messenger. Theme of 

the exploitation is "dress up for Easter." 

. . . Allied 

. 

Connie Valentin! of the Allied Artists office 

announced her engagement to James 

MPTO 

California 

jr. of 'Vandergrift 

plans to remain in its present headquarters 

and will not move into the former Hanna 

offices as reported (Mi-s. Matthew) 

Concar, Paramount exchange switchboard 

SAM FINEBERG | 

TOM McCLEARY | 

JIM ALEXANDER | 

84 Van Braam Strc-et ^ 

PITTSBURGH 19, HA. 

Phone Express 1-0777 

Movies Are Better Than E»«r - How's Your Equipment? ^..J 

operator, is resigning to await birth of a baby 

M. Wellman, former area exhibitor, 

and now a circuit operator in Ohio, who is 

a member of the mixed council of the Greek 

archdiocese of America, was here attending 

congress of the Sixth diocese, which 

the first 

covers the tristate area. 

Nanty Glo borough council was prepared 

February 25 to levy a tax on amusement 

devices . . . Pittsbm-gh city council passed a 

resolution expressing official appreciation for 

the humanitarian acts of the Variety Club 

over the years. Council memljers were guests 

of the club at a luncheon Wednesday (23) 

noon. 

Filmrow had a special visitor-booker the 

other day when Marsha, 5-year-old daughter 

of Mr. and Mi's, V. L. "Doc" Wadkins of 

Latrobe, insisted on accompanying her father, 

the Manos circuit booker, to the film exchanges 

to book cartoon shorts. She recently 

recuperated from rheumatic fever . . . Homer 

City borough collected $1,717.31 in amusement 

Dave Weir, Warner 

taxes for 1954 . . . salesman, was absent from duties several 

weeks as the result of a traffic accident near 

Washington, Pa. The son of May Weir, Warner 

exchange booker, Dave, suffered a back 

injury when his car skidded on ice and 

crashed into a pole and he was confined to 

St. John's Hospital here. 

. . Visitors 

Rudy Navari of the Eastwood Theatre here 

was confined in Columbia Hospital, Wilkinsburg, 

following a sinus operation. He is now 

back on the job at the Penn tow-nship theatre 

Kieffer. manager of the SW Enright 

Theatre, East Liberty, and his recent bride, 

the former Margaret Gardone, have taken up 

residence in the Oakland district . . . Max 

Bloomberg, former Johnstown area exhibitor, 

has been re-elected chairman of the Redevelopment 

Authority of Johnstown . 

included Buster Crabbe, Bob Wagner and 

MGM make-up director William Tuttle. 

Denman Theatre, Gerard, has installed a 

wide screen and anamorphic lenses . . . Pennsylvania 

Rep. James E. Lovett, Westmoreland 

County Democratic leader, who alone is responsible 

for killing the measure in the last 

general as,sembly which would have prohibited 

enactment of political subdivision amusement 

taxes, introduced a bill in the House which 

would amend the state constitution to permit 

a graduated income tax. This measure proposes 

changing a section of the constitution 

which stipulates that all taxes shall be uniform. 

(The local amusement taxes are not 

uniform. They are arbitrary, confiscatory, 

etc., and are responsible for the closing of 

many theatres and injuring many other businesses 

in hundreds of cities, boroughs and 

townships in the Keystone state.) 

. . 

The Ten-Tones, Bradford High School boy 

students, were featured on stage at the Mc- 

Kean Theatre, Bradford . The Bill Finkels, 

south side exhibitors, were vacationing in 

Los Angeles . Ted Manos, circuit executive, 

was reported 

. . 

in Allentown where the Manos 

Enterprises is entering into the outdoor theatre 

Knute Boyle of Theatre Candy 

field . . . Co, who was on Filmrow, reports considerable 

interest in the Sweden fully automatic continuous 

flow milkshake machine . . . The 

RKO exchange projection room screen has 

been enlarged . . . WKST-TV, channel 45 at 

New Castle, Pa., which has been off the air 

for more than a month, proposes to 

facilities to Youngstown, Ohio . . 

Yeagley is installing a wide screen 

morphic lenses at the Liberty The£ 

fluence. 

Harvey Rice, employed by the Hai 

several years ago and now an r 

stopped to say hello . . . Mary Civiti 

had planned to close the Strand 

Pitcairn, reconsidered and will conti 

ation there as long as possible . . 

Ball. 20th-Fox salesman, now is han 

of the local city area accounts 

, 

Bronder of the Grandview Theatre 

the Glade, Mount Washington, \ 

been dark for three years. Bronder 

leasing of the Glade does not i 

mean he plans to reopen it as a th 

Joe Mulone, Cheswick exhibitor 

built dozens of wide screen frames 

tres in the tristate area, including 

. . . 

for SW theatres, recently turned 

ones for the Strand Theatre, Gal 

trict, and the Victor Theatre, N 

Francis J. Guehl, U-I manage 

gang hosted the February 25 famil 

the Variety Club . . . F. D. "Dini 

theatre 

tive, 

booker, 

were in 

and Ted Manos, cir( 

New York on busine 

Johnstown was closed for three day 

Bert Redfoot, Windber and Bedfc 

tor, reports the death of his mo 

Elizabeth Redfoot, 91, at San Fra: 

had visited with her for a montl 

for many years three-nij 

. 

show at the Cathedral in New Ca: 

to 9,000 admissions 

. Bud 

mer assistant manager of the lot 

Theatre who has completed his A 

rejoined the SW circuit as mana; 

Lyric in Portsmouth, Ohio . . . Tl 

vations and installation of a wide 

anamorphic lenses. 

Charles R. Blatt, who heads the 

circuit, here this w-eek, said at least 

circuit's outdoor screens will be rem 

widened, starting immediately, wi 

completed by mid-May. They are 

the drive-in units at Altoona, at th 

Lawrence Park in Erie, Pa., and at 

wood, Lakewood, N. Y., and the St 

. . . Attilio Stefanon will succeed 1 

Jacob as manager of the Altoom 

The latter now is managing the R< 

Mintz, former local U 

and now a Buena Vista represen 

here on business. 

Mrs. George C. Shearer died F( 

Her husband and son Bob are ope 

local film delivery service ... Sic 

SW auditor-accountant for a qu 

century, will give up his Dormont 

move to Nutley, N. J., after Marc 

he is going off the circuit payrol 

Ehzabeth King of Erie is in line 

a-s a state film censor . . . Bill Gra 

Artists booker, suffered a vti-us in 

several days, as did Bill Zeilor. r 

the Harris and Penn theatres. 

.\. P. Way's Avenue Theatre. D 

remain open, but he is closing 

Theatre there except for Wednes( 

tion . . . Penn Theatre, Conemaug 

duced playing time to Sunday-Mi 

Andy Battiston of Filmrow reports 

accepted the political appointment 

offered to him.

" 

A wide voriety of stills ore availoble from the producer and ofher sources on "The Long Gray Line.' 

every type of blowup possibility. 

The one above, Art No. 6, is exc 

READY-MADE CAMPAIGN WAITS 

THE LONG GRAY LINE' 

DATES 

All Army Installations Plus Graduates of West 

Point Alerted to Support Columbia Film 

Pew screen productions enter releaise 

with as an extensive, ready-made promotion 

setup awaiting exhibitors as "The 

Long Gray Line." Columbia's Cinema- 

Scope. Technicolor story of life at the 

U. S. Military Academy at West Point. 

The U. S. Army, which reaches into about 

every community in the nation with its 

multitude of camps, recruiting offices, etc., 

has given this film its full endorsement 

and notified all field installations and 

commands to extend cooperation and assistance 

in local showings. 

This alone provides every showman 

from the largest cities down to many of 

the small hamlets ample material for a 

full campaign. 

BOOK ANGLE IMPORTANT 

Additional promotional helps are the 

autobiography of Sgt. Marty Maher. on 

which the film is based, which opens all 

book dealers for tieups; two national 

merchandise deals. Lux soap and Kaywoodie 

pipes, and the West Point graduate 

societies, whose membership totals 10,000. 

The picture's star pull is carried by 

Tyrone Power and Maureen O'Hara, plus 

Robert Pi-ancis, Donald Crisp, Ward 

Bond, Betsy Palmer and Phil Carey. 

The pressbook contains detailed suggestions 

for making full use of the army 

and West Point graduate angle, the gist 

of which is a gala opening with Army 

searchlights, military equipment display, 

possibly a parade of troops, and interviews 

on radio and T'V with former West 

Pointers. Local civic leaders can be asked 

to participate in the opening festivities. 

Tie-ins suggested are with a blood bank, 

sales of U. S. bonds, civilian defense, etc. 

Co-star Betsy Palmer's endorsement of 

Lux soap in that company's advertising 

opens many tie-in possibilities. Scene 

stills, posters and credits cards should be 

furnished all stores carrying the product. 

The same opportunity is offered for the 

promotion of Kaywoodie pipes, through 

star Tyrone Power's smoking of a Kaywoodie 

in many scenes in the picture. 

Still No. 29, showing Power using one of 

the pipes, will serve for tobacco shop 

displays. 

Seventeen magazine has presented its 

Picture of the Month award to "The Long 

Gray Line" and a limited number of onesheet 

posters is available for publicizing 

the honor on a lobby board. For a free 

one-sheet write: Exploitation Dept. Columbia 

Pictures, 729 Seventh Ave., New York. 

Promotion of Sergeant Maher's 'Bringing 

Up the Brass," and its promotion in 

book stores could be included in the campaign 

on the pictui'e with window displays, 

wrap-arounds with credits, a street 

bally of an enlarged book, and distribution 

of copies to newspaper critics. If 

there is another Martin Maher in town, 

he can be invited to the opening as a 

guest of his namesake. See that townspeople 

of Ii-ish descent know the story 

is about an Irish couple who met and 

married at the Academy. 

GRAY LINE IN STREET 

If any stores in town sell a brand of 

merchandise packaged in gray paper or 

a women's apparel or millinery shop is 

featuring a graytoned "line," they can be 

asked to play up their "Long Gray Line, 

with picture credits. With the approval 

of the local authorities, the white strip 

down the center of the street in front 

of the theatre can be painted gray. A 

lot of toy stores can-y armies of lead 

soldiers, many of them cast as West Point 

cadets. See that they are dis 

windows or borrow them for 

exhibit in the theatre foyer. Pi 

the pressbook is a mat conta 

figures of six cadets that maj 

for cut-out purposes. They are r 

in a line-drawing and it is a r 

sign, so as many soldiers as de; 

be made. These can be blom 

mounted around the marquee t< 

guards near the cashier booth. : 

figures can be spwtted near pes 

town. The mat itself, measui 

can be reprinted on easily cut 

for the small fry who could cc 

a contest for the best looking 

or regiment of cadets. Order 

from National Screen. A color-ii 

for imprinting on store bags, laui 

boards and in the local paper 

ordered as Mat 3-B from the sai 

MANY STILLS AVAILABLE 

There's a wide variety of stil 

picture which may be used for di 

motion including beauty shops, m 

music stores and automobile age 

publicize the local blood bank, 

gested earlier, use Still No. P-71. 

include the portrait of Tyrol 

shouting, a scratchboard drawin 

for enlargements. Another set 

stills 

pictures the Army-Notre Ds 

ball game of 1913, when Knuti 

beat the Ai-my with the forward 

first time it was used in a gai 

Art 6, the corps on parade, is 

for every type of blow-up possib 

reproduced on every poster. Sti] 

scenes are also available for a lol 

or a proof of the mat may be I 

A radio transcription of differe 

spot announcements may be orde 

the nearest Columbia exchange, 

telops for local TV stations may b 

from the regular vender. Banners 

strips, valances, flags, pennant 

selection of American bunting 8 

may be had from the vender. 

Art Exhibits at Drive-I 

Manager Clayton Hickle has i 

series of exhibits of paintings 

artists at the Starlite Drive-In a 

mento.

. The 

1 the 

: previously 

. a 

. 

runed 

inded 

and active manlieatre 

in Wintei- 

1" 

the campus of 

and in the midst 

;t-known culture- 

)s. has a deft way 

wares to the atpatrons. 

r ads. his single 

i Papers." motion 

Charles Dickens" 

listribute a conpage 

critical apthe 

length and 

Dickensian 

brought excellent 

rt," which opened 

e's Day. Gatrell 

weeks prior to 

graph form, they 

)ut by Elva Royer. 

i known to thoule. 

i publicity standof 

a high school 

.inner received an 

>s on stage at the 

I 

id stories of the 

d on the front 

i'spapers and the 

larger newspaper, 

arby Orlando. 

front pages 

via pictures and 

when 

to Cinemascope. 

5lay Set 

Mayfair 

/e array of skin- 

; shown to the 

ve 

deep-sea diver 

t in the lobby of 

24-SHEET BILLBOARD ON MARQUEE 

ADDS REVENUE BY 

SELLING CARS 

Space Rarely Used by Fort Wayne Jefferson Theatre 

Is Rented to Local Motor Car Dealer 

When Robert L. Jackson, manager 

of the downtown Jefferson 

Theatre in Fort Wayne. Ind.. 

found that too few features were 

accompanied by display sheets 

large enough for the 24-sheet 

billboard over the Jefferson'.s 

marquee, he put the billboard to 

work selling cars instead of motion 

pictures. 

After a year of a monthly rental 

arrangement with Port Wayne 

Motors. Inc.. Jackson is so satisfied 

that he wishes the board were a 

double-face arcade one that could 

be observed by both sides of 

pedestrian traffic on the sidewalk. 

And Port Wayne Motors find.s 

that the space over the Jeferson's 

canopy, in the center of downtown, 

is a better place to advertise 

the merits of the Mercury 

than some intersection in the 

city's hinterland. 

To other exhibitors who are 

burdened with an outsize billboard 

that is too large for attraction display 

matter. Jackson is glad to point out 

that their "white elephant" could be converted 

into a substantial earner of incremental 

revenue. Here is the gist of 

Jackson's case for using the vicinity of 

the marquee as paid advertising space: 

Because of its prominence and the 

novelty of attraction changes, the theatre 

marquee draws far more pedestrian eye 

attention than the average display window. 

So the vicinity of the marquee is 

feasible space for the advertising of merchandise 

other than the theatre's own. 

FUi-thermore. the house illumination at 

night is an accidental benefit that an 

advertiser would have to pay a premium 

;=:?•?'='. 'uLuUx. 

THI PLEASURE IS ALL TOURS Fli 

WHEX rOU ATTEMO THE MOriES tt 

CONTINUOUS DAILY FROM I PM 

LATE SHOW EVERT SATURflAT : 

for if he used a roadside board. 

Does the advertising of cars deter from 

the "shout" of the Jefferson's own attractions 

from its marquee? This hasn't 

been the experience of the Jefferson. 

Jackson points out that the remodeling 

of the Jefferson a year and a half ago 

made a tile and stanchion facade above 

the marquee that is of no functional value 

as far as selling attractions is concerned. 

Jackson has one caution for exhibitors 

who are interested in setting up display 

boards to 

rent to advertisers. 

"You have to have a front large enough 

to accommodate your advertisers and yourself. 

Don't put up a 24-sheet billboard 

over a very small canopy." 

e. New York, for 

;lude a variety of 

iured by the Voit 

igs. a Snorkair 

i 

norkel Res-qled 

by beginners 

> 

n diving trunks, 

spear guns, comgauges. 

Ti'emenater 

scenes from 

)und for the sub- 

'Foys' 

manufacturer 

of 

ill feature a porappears 

in Paraiction 

"The Seven 

tradepaper and 

campaign. In an 

>rs. Sonic points 

;a's number one 

)er one salesman. 

Times magazine, 

ers will carry the 

Animal Act Enlivens 

Valentine Program 

Manager Adam G. Goelz must have a 

lot of youthful sweethearts in the city of 

FYankfort. Ind.. as the result of a Valentine's 

Day show he promoted for the Roxy 

Theatre, all paid for by a local auto 

agency. A trailer called attention to the 

event ten days in advance, window cards 

were spotted around town and 5.000 heralds 

given out at all the schools. As an extra 

attraction, a live animal act. consisting 

of three lions, performed on the stage, and 

autographed photos of the Tom and Jerry 

cartoon characters were distributed to all 

children. A neighboring bakery provided 

free cookies for the hungry. The local 

paper publicized the happy affair with a 

two-column art break and story. 

The total sealing capacity of Japan's 3.743 

motion picture theatres showing 35mni films 

is 1.900.000 persons. 

GOOD SPEAKERS 

ar« Driv»-ln Theatre 

Insurance 

Be safe and be ready 

Dofi't get coughr thorr with bad speakers when 

opcninq day romes around. 

ORDER TODAY! 

fn4mt*d ttm will mtan 4eliv«ry >w alwarf •! 

epcninf day. 

SoM throat)* over 200 daalcrt in U. S., Canada 

and Mtiica. Wira or >hen« far pricai. 

DRIVE-IN THEATRE MFG. CO. 'i'.T.Z' al^^mT

Some Fresh ideas in Dispiay 

LEFT: 

Here's an idea Mark Ailing, 

Golden Gate at San Francisco, 

employed in advance 

of "Leagues." It can be 

used in many situations. 

Just get the building 

owner's contest. Note the 

banner doesn't block any of 

the windows. 

RIGHT: 

Al Plough of the Stanton in 

Philadelphia put up this 

shocker type front for the 

prison double bill. The 

young woman in stripes 

also toured the streets. 

fll[P-5 

m 

MM 

emaS 

Kermit W. Allum, Majestic in Evonsville, Ind., got added 

street attention for "Black Tuesday" by mounting a 

To overcome the odd-shaped pillars at the front of the Capitol in Brontfor 

With devised curved poster boards for a more effective display. 

six-foot blowup of Edword Robinson on top of the marquee. 

Maurice Druker came up with a hot-tamolc 

giveaway for "Vera Cruz" at the Midland 

in Kansas City. The rolling kitchen cruised 

the streets. No, the tamales were not 

imprinted with picture copy. 

A manikin in mourning stopped possersby 

in Halifax, N. S. Freeman Skinner planted 

the display in a store window for "Black 

Widow" at the Paramount. 

Dal Schuder of the Circle, Indionopoli 

left holding the bag in this lobby 

Two ushers, their heads properly masK 

around town and occasionally staged I 

in the lobby.

I Brown 

by 

1 Shoe Co. TWO "LEAGUES' CONTESTS INVOLVED 

ampaign AQUARIUM, SUBMARINE SANDWICHES 

npaign has been 

Artists with the 

Brown shoes to 

1 nationwide store 

eight solid weeks 

.0 reach an esti- 

,000 children and 

isplays are to be 

outlets 

tates and Canada. 

nt local playdates 

10 contest posters, 

stills, all of which 

uction bulletin on 

t out by the shoe 

us dealers. 

,urins young Nino 

It in "Sabaka," is 

hibitors and the 

ire keyed with the 

a National Screen, 

newspaper, radio, 

c the competition. 

Brown shoes and 

i" is being beamed 

IS for eight conluster 

Brown proig, 

starring Nino 

lewcomer. Scenes 

; featured on the 

d a minimum of 

emphasizing local 

)bby displays in- 

•omotion, matinee 

3e issued through 

ly street bally is 

le colorful Indian 

the co-op support 

schools are being 

lign with special 

achers and educa- 

M'alds and contest 

out in front of 

iters 

about Hartford. 

plug the showing 

.'s Poll. For ex- 

. . . 

len placed a theop 

window which 

a Cruz' Ice Cream 

; . . . 

" Another 

el agency window 

Vera Cruz 

. 

" etc. 

ce Made 

Fabian Theatres 

L fruitless search 

contacted Jess A. 

niture Co. who 

land. It was disatre 

lobby where 

ing contributions 

Featured at the 

;halice." 

One Schine Showman Works With Kresge's, 

With Food Shop Near His Theatre 

Two clever ideas were used for promoting 

"20,000 Leagues Under the Sea a 

" 

couple of Schine showmen. 

George Cameron of the Vernon Theatre, 

Mount Vernon. Ohio, tells of an ingenious 

window display in Kresge's store consisting 

of an aquarium containing four different 

colored fish. The tank was divided 

in half by a piece of tin with a hole in 

il that was scotch-taped until the opening 

day of the picture. The idea was to 

have the fish swim from one side of the 

tank, called Ki-esge's Aquarium, to the 

other side. 'Ô.OOO Leagues Under the Sea," 

and the first ten persons guessing which 

colored fish went through the exposed 

opening first, won prizes. The contest 

drew plenty of entries as well as causing a 

lot of local laughs. 

Jack Mitchell, manager of the Auburn 

iN. Y.I Theatre, read a magazine article 

about a new gourmet's delight called "a 

Submarine sandwich." got busy with a 

local food shop and promoted the idea 

of a co-op ad: "The mightiest sandwich 

of them all. 'The Submarine,' at Auburn's 

one and only 'address of restaurant' 

salutes the mightiest motion picture of 

them all." A scene mat was run with the 

ad and the restaurant presented ten guest 

tickets to patrons each day during the 

run of the picture. Small cards, good 

for a free sandwich, were inserted in popcorn 

bags at the theatre. A sign over the 

concession stand read. "You win a free 

Submarine Sandwich,' etc. etc." Seventy 

Something new tor Voncou»cr theatregoers was 

inaugurated recently at the Studio Theatre by 

Manager Sidney Freeman In co-operation with 

Herbert Love of the Skillet, he provided tree 

coftee tor everyone in the long line of potrons 

waiting to sec the Charlie Chaplin film, "Modern 

Times." The coffee wos donated by a nearby cafe. 

Another 

hungry theatre patrons showed up at 

restaurant for their prizes. 

the 

Evansville "Leagues' Promotion 

Centers on Radio and TV 

For the opening of "20,000 Leagues 

Under the Sea" at the Grand Theatre In 

Evansville, Ind., Manager Joe Melcher concentrated 

on the film's youth appeal. Film 

plugs were spotted before and after the 

popular Disneyland TV program on the 

local WFIE station for three weeks in 

advance. Simultaneously the theatre ran 

a screen trailer recommending patrons to 

watch the TV show. In addition to these 

15 free TV spot announcements, a Walt 

Disney representative arrived in town for 

an interview session. 

Radio disk jockeys plugged the song. 

"Whale of a Tale." Tlie local airways 

Story Lady played the RCA Kiddy Album 

based on the picture and ran a contest 

asking. "How many inches in a league?" 

The pint-sized mathematicians who were 

lucky received Captain Nemo hats and 

telescopes. 

.\DS .ALERT STUDENTS 

Throughout the town 76 counter placards 

were displayed via a tie-in with the 

distributors of Dell comic books. Students 

were alerted through ads placed in all 

high .school and college publications and by 

the distribution of 5.000 bookmarks plugging 

the film adaptation of the Jules 

Verne novel. 

Besides the usual movie page breaks. 

Melcher promoted five special stories in 

three newspapers, three art breaks and a 

three-column lead story in the Sunday 

edition. As a special gimmick reminder. 

Captain Nemo hats and telescop>es were 

given out to all newspaper, radio and TV 

personalities. 

II.MR STYLING KITS ISSUED 

111 striking for the less vulnerable female 

patronage, $500 worth of Robert Curley 

hair styling kits were i.ssued each evening 

during the run of the film. A local store 

arranged a special cosmetic department 

display and joined the Robert Curley hair 

stylists in a co-op advertisement, a window 

display, plus five spot announcements on 

WEHT-TV, 

To publicize "The Silver Chalice," 

.several art stills of Virginia Mayo were 

planted in the newspapers, one of which 

announced her new membership in the 

DAR. A 30-minute film on the premiere 

was featured on WFIE-TV with mention 

of the local playdate. Co-op counter displays 

were posted in 83 stores and other 

outlets selling pocketbook editions of the 

Thomas Costain novel and the classified 

ad departments of two local new.spapers 

ran 234 inches of free co-op advertising.

I 

Signed 

' 

' Wbta 

BOXOFFICE 

^^:^-£AS?^:?^?;^::S* ^,^'*«>^ 

NUGGETS 

Using a list of industrial leaders supplied 

by thie Jacksonville Chamber of Commerce, 

Bob Skaggs, manager of the Florida Theatre, 

sent night letters like the one below to 

50 outstanding businessmen. A good percentage 

of the men turned in the letters 

as tickets of admission for "Desiree." and 

several of them wrote Skaggs letters of 

appreciation after they had seen the picture. 

The stunt brought a lot of good wordof-mouth 

advertising. 

YOU ARE RECOGNIZED AS A NAPO- 

LEON OF JACKSONVILLE INDUSTRY. 

DONT MISS PORTRAYAL MARLON 

BRANDO DYNAMIC STAR OF FIFTY- 

FOUR AS NAPOLEON MAN OF DESTINY 

IN ••DESIREE." 20TH CENTURY-FOX 

CINEMASCOPE PRODUCTION INTER- 

NATIONALLY ACCLAIMED NOVEL 

FLORIDA THEATRE STARTING TODAY. 

PRESENT THIS MESSAGE TO DOOR- 

MAN. SEE THIS OUTSTANDING AT- 

TRACTION AS OUR GUEST. 

1 ROBERT SKAGGS 

MANAGER FLORIDA THEATRE 

For two weeks in advance the Bond store 

in the busiest section of Cincinnati carried 

a window display of moderately priced 

dresses with a large sign, '•Phffft—Out 

They Go,^' together with scene stills and 

playdate announcement of '•Phffft" at 

Manager Ed McGlone's Palace Theatre. 

As usual, it's the man that pays. 'William 

J. Moclair, managing director of the Roxy 

Theatre in New York decided his male 

patronage deserved one break, so any 

young man accompanied by his sweetheart 

coming to view ••The Racers" on 

Valentine's Day had to pay but one admission. 

As a result of an advertisement placed 

in the New York newspapers 15 couples 

reported to the Sutton Theatre for a 

••Romeo and Juliet" wedding to be held 

in the theatre lobby on Valentine's Day. 

One very-much-in-love pair were selected 

from the group of 30 New Yorkers whose 

decision to marry, they claimed, had been 

inspired by seeing Shakespeare's tragedy 

of young love. 

will more than pay for itself in the preparation 

of programs, throwaways, small placards, 

etc. 

A simple but attention-getting gimmick 

was used by the Shea Theatres in Newark, 

Ohio, for •'The Silver Chalice." It is easily 

adaptable for any picture. Small stickers 

of colored paper about the size of a 25- 

cent piece were imprinted with pictureplaydate 

credits and then pasted on the 

Quarters in the cashier's change-making 

machine, face downward. The patron got 

the message some time later when he took 

change out of his pocket. It caused a 

lot of comment and good word of mouth 

publicity. 

News Photo on 'Bridges' 

Bridgeport, Conn., theatre patrons 

were 

well alerted to "Six Bridges to Cross" at 

the Majestic when star George Nader 

stopped by on his way to the world premiere 

in Boston. A picture of Manager 

Harry A. Rose greeting Nader appeared in 

the local newspaper, plus a long blurb in 

the Gossip of the Rialto column on the 

actor's rise to stardom. A 15-minute person-to-person 

interview on radio station 

WNAB added interest. 

IF WE DIDN'T 

HAVE 

GOOD THEATRES 

iVhat Kind of a Town Would This Be? 

LCT-5 GO TO THE MOVIES; Ha« nunr Wil«rloi.-B l» r.flun.U In hivlof food 

tint* b>vt rou h«rt Ihit r.mIIUr line* ll. T»»r-«iit> tinaw hIuI th«r wtnL ind Ihcr lot*llt: Thr Ihtiirt 1* an imv«rUnl roi In conmunll) 

IHt It eir«t» r»liv.ilon >nd rol«. 

Thr obtlout rcU rvrn tt'bcD (ood pra- or In ethrr ]ot>i In Ify irinirt whtrc Ibff 

«r*mi »r« oo. loo Ptopl* Itke to «tl aîr Itirn (o m«l Ihr puhh. 

from howt *l l»»«t once or Iwlc* m »*tk, lod ^^^ ttitHirt »tini j. lot of (olfci lo lo»o. 

nhfff do th(T fo . , . W lilt moTln of tour... ,^ p,^^,^ oolildt l^» it.d* irti r«oinl.- 

lh» public u.nu the bcu In movit rMti- ««l«rioi.-B » (ood mo.if to»-o .nd Ih.t 

UlninfM .nd. *• «r MT, If. »11lln« lo piT 

Ill'*"8v'.""o«r,'"H' Ih" m.nD°r"o"»J 

rot 11 ... « th.T lolino the rc.I Bt lh( ttD«a ,„,o . . . I( ,, didol h»«r |aod DOtI* 

An interesting flash A-board for spotting 

on I'estaurant tables was devised by City 

Manager Eddie Holland for MGM's "Green 

Fire" at the Rialto Theatre, Little Rock. 

Ark. Part of the printing was done in 

black on a letter press, then Holland used 

his silk screen to imprint the picture title 

on an emerald design background in 

brilliant green paint. To add to the card's 

effectiveness, green glitter was tossed on 

the paint before it dried, and the cafe 

lights reflected on it. causing a lot of 

comments from the diners. The silk screen 

process is simple, easy to operate and many 

art stores carry the printing device already 

assembled. Just having it handy will 

suggest a lot of uses and the apparatus

: a 

Service 

Builders 

;r Max D. Lofton 

•re Haute, Indiana 

isored 

free Satui'- 

o of the original 

11 with it. The 

toons, a feature. 

n the way out. 

)eginning of a coboomeranged 

into 

atured for several 

Seven merchants 

giving away $75 

each week. The 

nting distributed 

;e were admitted 

ng them to the 

ed free tickets to 

lee. A 40x60 lobby 

1- 

helped publicize 

> venture was a 

Show held over a 

rchants sponsored 

nee for their cus- 

;aler tieups were 

$200 sewing 

sewing course, to 

in the community, 

coins in expired 

rs for some time 

Much Better Off 

ERt JUST A

i 

BOXOFFICE 

6AR0ME1

1 production 

VIEWS THE PRODUCTION CENTER 

Hollvwood Office— Suite 219 at 6404 Hollywood Blvd.: Ivan Spear. Western Manager/ 

kers' Suit 

did Soon 

the lengthy trial 

li 

no decision is exi 

in the $2,500,000 

filed in superior 

y eight independking 

organizations 

harging the latter 

trical bookings on 

ig the films were 

leir motion picture 

yed out. 

ore Judge John J. 

troduction of more 

lintiffs are Equity 

jck Schwarz Proait 

Pictures. Orbit 

and David Kessler; 

apeake Industries, 

on-Classics, Eagle 

ictures for Televilade 

originally for 

en over by Eagle 

Artist.s—are Headd 

Valley, Shed No 

?ide. Ryder. Ride. 

Fighting Redhead 

Prizefighter. 

jdriguez 

Beast' 

jssour studios and 

;an film company, 

1 the English and 

;our's "The Beast 

% lensed in Mexico 

Madison and Pa- 

In addi- 

Ismael Rodriguez 

ng roles. 

credit. 

ease the English 

Crawford 

awford is the wln- 

:ess Photographers 

:n Shutter Award, 

>r her "unfailing 

with the lensmen 

tion' 

Widmark has been 

senberg to produce 

3lor frontier drama 

next 

)riginal by Prank 

torden Chase. 

^'^?°'Y ûed by Douglas 

ror lour Cancellation 

HOLLYWOOD—Charging defamation and 

injurious falsehood, actor Paul Douglas filed 

a $1,000,000 .superior court action against 

Paul Gregory, stage and screen producer, 

and Gregory A.ssociates. The action stemmed 

from Gregory's recent cancellation of the 

national tour of "The Caine Mutiny Court- 

Martial." 

Douglas contends that in closing the tour, 

in which he enacted the role of Queeg, Gregory 

was seeking to "escape his responsibilities" 

to the play's cast because of his "dissatisfaction 

with financial returns." and that the 

latter "falsely and maliciously" claimed he 

was forced to close because of anti-Southern 

remarks attributed to Douglas in a purported 

newspaper interview in Greensboro, N. C. 

Many Filmiles Aiiend 

Home for Aged Ball 

HOLLYWOOD—Industry celebrities were 

plentifully represented Sunday i20) at the 

26th annual charity ball staged at the Biltmore 

Bowl by the junior auxiliary of the 

Jewish pome for the Aged. Louis B. Mayer 

was host of the evening, Zsa Zsa Gabor 

was the official hostess and George Murphy 

one of the emcees. Other participants included 

Mary Pickford and Buddy Rogers. 

Mi's. Harry Warner, Jack Cummings. Auxiliary 

Pi-esident Ida Mayer Cummings, Joe 

Pasternak, Georgie StoU, Mane Wilson, 

Margaret O'Brien. Diana Lynn, Mala Powers, 

Audrey Totter, Marie Windsor and Angela 

Lansbury. 

The $90,000 mark has been reached in 

the fund-raising drive being spurred by the 

motion picture division for the Cedars of 

Lebanon hospital's expan.sion project. Such 

was reported by Dore Schary, MGM studio 

head and film industry chairman of the 

campaign. 

« • « 

Under consideration for some time, the 

idea of year-around .solicitation in the film 

industry by the Permanent Charities committee 

has been scheduled for adoption. 

Ralph Clare. 1955 campaign chairman, explained 

the plan is being put into effect 

because new personnel is entering the film 

trade every month and the employment of 

hundreds of others fluctuates to such an 

extent that a 12-month basis for charity 

effort is the only feasible procedure. 

As of now, the 1955 campaign total Is 

20,914 subscriptions worth $1,056,159. or 84.5 

per cent of the goal of $1550,000. 

WGA Kudos to Be Made 

At Dinner Dance 

HOLLYWOOD- Tile SKO sign ha.s been 

dusted off for the seventh annual awards 

dinner dance to be staged Monday (28i at 

'^t' 

fetJ^ 

^ 

r?,^« 

- - = X s- £.i.t 

^ _ ^ • » * 

Scenarists I.sobel Dawn, left, and 

Catherine Tumey, respectively ticket 

chairman and chairman of hostesses, 

check over the plans for the Monday (28) 

seventh annual awards dinner dance to 

be given by screen writers at the Moulin 

Kouge In Hollywood. 

the Moulin Rouge by the screen writers 

branch of Writers Guild of America. West. 

Wimiing candidates in the fields of comedy, 

drama and musical scrivening will be announced. 

Additionally, the Laurel Achievement 

award will be presented to the scripter 

chosen as having "advanced the literature of 

the motion picture" and has made "outstanding 

contributions both to his industry 

and profession." Dudley Nichols was last 

year's winner. 

Dr. FYank Baxter. Univ. of Southern California 

professor and Shakespearean commentator 

on TV. will be the principal speaker 

and Jimmy Durante will be master of ceremonies. 

Ivan Goff is general chairman in 

charge of arrangements. Entertainment will 

Include a .show produced by Don McGulre 

and written by Herbert Baker. I. A. L. 

Diamond. Edmund Hartmann. F. Hugh Herbert. 

Jack Rose and Melville Shavelson. 

The number of entertainment films shown 

in Japan in 1953 totaled 497.

! 

STUDIO PERSONNELITIES 

reporter in "Illegal," courtroom dro 

Edward G. Robinson, which is being p 

directed, respectively, by Frank Rosenbei 

Allen. The role of a superior court iu 

JOSEPH HAMILTON. 

Barnstormers 

Columbia 

Four players from the cost of "The Long Gray 

Line" have emborked on personal appearance tours 

in connection with the picture's play dotes. Hitting 

such key spots as Boston, Chicago, Omaha, Philadelphia, 

Memphis, New Orleans, Son Froncisco, Detroit 

and Cleveland on individual junkets are ROBERT 

FRANCIS, PHIL CAREY, HARRY CAREY JR. 

LESLIE. 

and BILL 

Metro-Goldwyn-MaYer 

ANN MILLER planed out for New York to begin a 

personal appearance tour on behalf of "Hit the Deck/ 

Warner Bros. 

ELROY HIRSCH completed a ] 7-day personal appearance 

tour of 17 key cities plugging "Unchained," 

the Hall Bortlett production in which he has the 

mole starring role. 

Blurbers 

Columbia 

To coordinate publicity and exploitation on the 

company's European-mode product, WALTER SHEN- 

SON has been transferred from the studio blurbery to 

London. Meantime, added to the local staff os liaison 

for eastern exploitation-advertising departments was 

ROBERT JOSEPH, who resigned as publicity director 

of Kling studios to take the post. 

Briefies 

Universal- International 

Producer-director Will Cowan has set a March 1 

starting date on o Technicolor-CinemaScope musical 

feoturette to star Not "King" Cole. 

Cleffers 

RKO Radio 

The Benedict Bogeous production, "Pearl of the 

South Pacific," will be scored by LOUIS FORBES. 

20th Century-Fox 

The Edward L. Alperson production, "The Mognificent 

Matador,' is being scored by RAUL LAVISTA, 

Mexican composer. 

Loanouts 

Independent 

Borrowed from Paramount, MARLA ENGLISH and 

LARRY PENNELL will star in Gravis Productions' 

"Hell's Horizon," on which camera work begins next 

month. Wroy Davis is the producer and Tom Gries 

will direct. 

United Artists 

Producer Samuel Goldwyn jr. borrowed KAREN 

SHARPE from Wayne-Fellows' Bat)ac Productions for 

a top role in the Robert Mitchum starrer, "Thr 

Deadly Peocemaker." 

HELP 

yourself to 

better times 

MAIL THIS 

BOXOFFICE: 

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Enter my subscription to BOXOFFICE, 52 issues 

per year (13 of which contain The MODERN 

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Theatre 

St. Address 

Town 

Name 

Position 

Stote 

Meggers 


Bryna Productions, headed by Kirk Douglos, signed 

ANDRE DE TOTH to direct "The Indion Fighter," a 

Douglas starrer which will go before the cameras 

in April. 

Universal-International 

Tagged to direct the Technicolor galloper, "Fort 

Starvotion," wos JOHN STURGES. Starring Richard 

Widmark, the Aaron Rosenberg production will roll 

next month. 

Options 

Columbia 

BARRY SULLIVAN has been cast as Joan Crowford's 

husband in "The Queen Bee," picturization of 

the Edna Lee novel, which Ranald MacDougall will 

direct from his own script. Other topliners ore Brian 

Keith and Betsy Palmer. 

Producers Irving Allen and A. R. Broccoli of Warwick 

Productions signed TREVOR HOWARD, British 

actor, to star with Jose Ferrer in the CinemoScope- 

Technicolor entry, "Cockleshell Heroes." With Ferrer 

also to direct, the World War II drama will be mode 

on location in Europe. 

• 

Metro-Goldwyn-Mayer 

British octor ROGER MOORE has been assigned the 

romantic lead opposite Lana Turner in the Edwin H. 

Knopf production, "Dionne." 

Drawing a character lead in the Henry Bermon production, 

"The Bar Sinister," was EDMUND GWENN. 

With Herman Hoffman megging, the cast olso includes 

Jeff Richards and J or ma Lewis. 

WALTER PIDGEON and ANNE FRANCIS were assigned 

the stellar roles in "Forbidden Planet," sciencefiction 

drama soon to go before the comeras as a 

Nicholas Nayfack production. Fred Wilcox will direct. 

Paramount 

Producer Hal Wallis signed EVA GABOR for a featured 

role in the Dean Martin-Jerry Lewis starring 

comedy, "Artists and Models," being piloted by Frank 

Tashlin. 

RKO Radio 

LISA MONTELL was booked for a featured lead in 

the Benedict Bogeaus production, "Pearl of the South 

Pacific." In Superscope and Technicolor, with Allan 

Dwon directing, the romantic drama stars Virginia 

Mayo and Dennis Morgan. 

King Brothers Productions signed MICHEL RAY, 

Swiss moppet, for the leading juvenile role in "The 

Boy and the Bull," which is being lensed m Mexico 

with Irving Rapper as the director. 

Republic 

BEN COOPER drew a top role in Producer-director 

Frank Lloyd's "The Texas Legionnaires," in which 

Sterling Hoyden, Richard Carlson and Anna Maria 

Alberghetti hove the starring spots. 


New York stage actor E. G. MARSHALL was signed 

for "The Left Hand of God," starring Humphrey 

Bogart and Gene Tierney, and to be directed by 

Edward Dmytryk for producer Buddy Adler. 

JEFFREY HUNTER landed a top role in "Seven 

Cities of Gold," adventure drama to be produced In 

Mexico by Robert Webb and Barbara McLean. Also 

in starring spots ore Michael Rennie, Richard Egon 

and Rita Moreno. 

Universal-International 

Starlet PAT CROWLEY was booked for a key role 

in the Barbara Stanwyck-Fred MacMurray-Joan Bennett 

vehicle, "There's Always Tomorrow," which 

Douglas Sirk is piloting for producer Ross Hunter. 

Former child actress GIGI PERREAU will return to 

the screen as a young lady with a featured role. 

Booked were JANE DARWELL and JUDY NUGENT. 

WILLIAM GARGAN was added to the featured cast 

of "The Rawhide Years." Cast as a heavy was 

PETER VAN EYCK. Booked for the Ti-chmcolor western 

starring Tony Curtis, was WILLIAM DEMAREST. 

Rudolph Mote is megging for producer Stanley Rubin. 

JEFF CHANDLER will hove the top starring ossignment 

in "Away AM Boats," CinemaScope-Technicolor 

picturization of the World War II novel by Kenneth 

Dodson, which Howard Christie will produce. 

LEIGH SNOWDEN, video actress recently signed to 

term pact, joined the cast of "Francis Joins the 

Navy." Contractee MYRNA HANSEN joined Donald 

O'Connor and Martha Hyer in the cost of the Stanley 

Rubin production, which Arthur Rubin is directing. 

Set for a comedy spot was JIM BACKUS. CLINT 

EASTWOOD, recently signed to a term ticket, drew 

a role in the picture. 

Warner Bros. 

OLIVE CAREY, character actress and widow of the 

late Harry Carey, was signed for "Jogged Edge,' 

Cinemascope action drama being directed by Stuart 

Heisler with Jock Palance and Shelley Winters in the 

top roles. Willis Goldbeck is the producer. A cost 

addition was RALPH MOODY. 

'^^tnnp nrfnr RORFRT Fl I FM*;TF1N wn.: rn«t «« rt 

Scripters 

Metro-Goldwyn-Maye 

Marking the beginning of his I9th y. 

studio, scenarist WILLIAM LUDWIG hi 

new term controct, 


Novelist and screen writer JOSEPH PE* 

signed to a long-term contract, his first 

'Seven Cities of Gold," action drama s 

ard Egon, Michael Rennie, Cameron Mitc 

Moreno. It will be produced by Rober 

Barbara McLean and megged by the forr 

A polish job on the screenplay of "Tl- 

IS being done by SYDNEY BOEHM. T 

Gable and Jane Russell, the outdoor 

will be megged by Rooul Walsh. 

c 

WILLIAM INGE checked in to begin di 

screenplay for "Bus Stop," from his legi 

vehicle, which is due for on eorly Broad 


The Hecht-Lancoster orgonizotion 

O'BRIEN to develop "Trapeze," based oi 

Max Cotto, which Carol Reed will dire 

Lancaster and Gina Lollobrigido in the 

Story Buys 

Columbia 

' 

Purchased from Poramount was Bot' 

an original by Barry Tnvers, which will 

by Bryon Foy from a script being prepo. 

Kenyon. It deals with the U.S.S- Fronklii 

that was bombed off the coast of Japan 

Screen rights to the autobiography of 

silent-screen star, were purchased ond a 

titled "The Great Vampire," will be pr 

musical comedy by Fred Kohlmar. 

Independent 

Producer-director Kurt Neumann acqui 

to "Her Highness Dances a Waltz," on 

Leo Ascher, first filmed in Germany in 

monn plans to make it here with Joho 

the femme star. 

Metro-Goldwyn-Mayt 

"All Our Tomorrows," a romantic dro 

Wheelwright, was purchased as a storrir 

James Cagney and Helen Hayes. 

20th 

Century-Fox 

"Shental," o best-selling novel by the F 

Guy des Cars, was added to the stu 

stockpile. 


Bryna Productions, independent unit 

actor Kirk Douglas, acquired "The Allis 

an original screenplay by R. Wright Ca 

starring vehicle for Douglas. The yarn 

Confederate soldiers who attempted to f( 

empire in the west after the Civil War. 

"Elephant Bill," by Lt. Col. J. H. V 

acquired by the Hecht-Lancoster org< 

filming on locotion in Burma this fall. T 

book deals with an elephant herder en 

British lumber firm in Ceylon. 

Technically 

Columbia 

CHARLES LANG will 

MOORE the assistant director on "The 

bo the comeromor 

Paramount 

JOHN COONAN will function as ossi! 

on "Anything Goes." 

RKO Radio 

Signed to direct the second unit on tt 

production, "The Boy and the Bull, 

HARLAN. 


Choreographer PAUL GODKIN is stagii 

numbers in "How to Be Very, Very PopL 

"The Left Hond of God" will be pho 

FRANZ PLANER. 


Crown Productions set MAURIE SUEJ 

tion manoger on "The Killer Is Loose." 

Chcmges 

RKO Radio 

"Block Pearls" to PEARL OF THE SOU 

Title 

Republic 

"Mon Frnm Tovns" tn THF ROAD TO DB

— 

— 

ft 

eeting 

eld 

lursday (24i at. the 

the semi-annual 

lembers of Ascap 

Drk for the event 

ient; George Hoff- 

Bourne, treasurer, 

in of the executive 

hairman of Ascap 

ical 776. re-elected 

for another term, 

ween Gene Fowler 

f will be scheduled 

e pair will emerge 

for vice-president. 

Joseph, secretary; 

;r; Ving Hershon, 

the guest of honor 

the special aw-ards 

1 24 by the Ameri- 

) affair, scheduled 

1, will honor ACE 

ademy Awards and 

kudos. In charge 

irge Amy, Roland 

[heads' 

Film 

ir producing "Genn 

original by Anita 

y and then tranfere 

announced by 

turn from Europe, 

ith Robert Bassler 

produced "Gentle- 

Tie latter, starring 

rain, was filmed in 

irtists release, 

iduced as a stage 

'e Action 

Authority, clearirances 

on charity 

leeting March 1 to 

ve action will be 

ians who partici- 

;film shown by the 

thout receiving a 

rt to Heart," was 

) stations through- 

Jtarted 

1 221 when the 

ate Senator Rich- 

;, groundbreaking 

day 

nched it^ $1,000,000 

Dennis Morgan is 

Irive, with a com- 

:rawford. Lindsley 

igers, Tex Williams, 

Seaton. 

:ts 

Awards 

al director of the 

ards presentations. 

:0 Pantages Theaist 

Jean Negulesco. 

KGARDLESS of how carpuig the cril- 

Ij 

"^ icism of the venture— its modus operandi, 

liaison and outcome—the recently 

telecast nominations clambake of the 

Academy of Motion Picture Art-s and Sciences, 

and the designations thereof, serve at least 

one useful purpose: They accord space-filling 

fodder for Hollywood railbirds and will continue 

to do .so until Oscar takes his annual 

big bow late in March. 

And why not? After all, startling news 

even gossip and .scandal—seems hard to come 

by these days. So that this department shall 

be no exception, witne.ss: 

First, an unpardonable w'e-told-you-so 

note. Two w-eeks ago, this space predicted 

that the televising of the nominations, most 

especially the method and time concerned, 

might not generate shouts of joy among the 

nation's newspaper editors, or command from 

their respective publications the attention 

and space of former years. Sure enough, the 

TV tube.s hadn't been given a chance to cool 

off before the city editors of the four Los 

Angeles metropolitan dailies had squawked 

long and loud to Academy executives and 

publicity representatives about how- the 

fourth-estaters were allegedly given step-child 

treatment while the red carpet was being unrolled 

for the ubiquitous video cameras. A 

recent meeting between the journalists and 

Academicians to air the situation is. reportedly, 

to be followed by another one at which 

ways and means of seeing that the press gets 

a better break, come O.scar time, will be explored. 

Still undetermined is the provocative question 

as to how much, if any, influence intensive 

advertising and publicity on behalf of 

contending pictures, players and creative 

geniuses might have on the nominating votes. 

Two organizations, namely Paramount, and 

Universal-International, beat the drums 

loudly in such pre-nominations activities. In 

both cases—most especially Paramount—it 

seems to have helped. On the other hand, 

Columbia, ostensibly completely indifferent 

to whom or what was to be selected as candidates;, 

garnered— via "On the Waterfront" and 

"The Caine Mutiny"—more places on the 

Oscar ballots than any other one studio. 

Then there Is the matter of choices for 

the Best Cinematography in color. Of the 

five features established as the finalists, four 

were photographed in Cinemascope. 'While 

this is an obvious, glowing tribute to that 

widely touted technique, it poses the question 

as to whether or not it is fair to the lensers 

who worked in colors but—through frontoffice 

decisions and or budgetary limitations 

—were limited to old. conventional equipment. 

The cinematographers themselves have little 

or no voice in determining through which 

photographic method a given a-ssignment Is 

to be accomplished. Judging the comparative 

merits of their art and skill under such 

mixed conditions is like staging a marksmanship 

contest in which some entrants are 

armed with BE guns and others with highpowered 

rifles. Until the time when the innovational 

camera systems are more universally 

utilized, it •would appear more equitable 

if Best Cinematography i 

colon were split 

into two classifications—old methods and 

new. 

Not to be ignored in considering the multitudinous 

symposia that will probe Oscar's 

brassy innards between now and Academy 

Awards night are the handicappers who'll devote 

columns of space to prognosticating the 

winners. What's more, in most cases the selections 

will be within spittin' distance of 

100 per cent correct. Which isn't surprising 

when consideration is given Cinemania's and 

the Academy's past performances, as well as 

the numerous kudos-bestowing gestures that 

this year, as always, precede the Oscar sweepstakes. 

The same observers, esperially those- with 

a penchant for statistics, might find further 

use for their spare moments in attemptin^^ to 

determine how many persons Richard C'onte 

killed in one day. .Mlied .Artists' "The Big 

Combo" and Warner Bros." "New York Confidential," 

with Conte portraying a triggerhappy 

mobster in both features, were unfurled 

on the same day for the edification of 

tradepress film appraisers. 

The catch-as-catch-can space-snatching 

firm of Gross-Simpson can reach as far as 

anyone for a line of type. In the interest 

and the term is loosely used—of its client, 

cowpoke actor Rex Allen, comes a mechanical 

mess describing a "musical aid to safer 

driving" which Allen is allegedly developing 

two combinations of notes that can be blown 

on an automobile horn, one to indicate 

"Please" and the .second denoting "Okay." 

If this doesn't make the average driver 

land editor) blow his top. nothing will. 

Widely publicized—which probably was the 

underlviMK motivation in tiie first place—was 

the news that Cecil B. DclMille has been consulted 

by the air force to lend his assistance 

to the designing of student uniforms for the 

new air force academy. 

Them air cadets are gonna look a bit silly 

walking around in bathtubs. 

Teet Carle's Paramount praisers apparently 

are longer on enthusiasm than arithmetic. 

A stratospheric handout informs that through 

a tieup with the Produce Packaging Ass'n. 

which controls the production and distribution 

of packaged tomatoes in the U. S.. starlet 

Mary Murphy has been crowned "Tomato 

Glamour Queen of 1955," and that the PPA 

will advertise the fact by distributing 500.- 

000.000 Mary Murphy folders to the public 

this year. 

Which figures to approximately three 

folders each for every man, woman and child 

in the.se United States—and that's a lot of 

coverage for any tomato.

'Without Star' Debut 

In Quaker City 15lh 

HOLLYWOOD—With topliner Kirk E>ouglas 

in attendance, U-I's Technicolor western. 

"Man Without a Star." will be world-premiered 

March 15 at the Goldman Theatre in 

Philadelphia. It will be the first stop for 

Douglas on a seven-city tour in connection 

with openings of the Aaron Rosenberg production, 

which was directed by King Vidor 

and co-stars Jeanne Crain and Claire Trevor. 

On the Douglas itinerary, in addition to 

Philadelphia, are Washington. Pittsburgh. 

Albany. Buffalo. Detroit and New York. 

Meantime, another U-I personality. Rock 

Hudson, planed in from Chicago after appearing 

at the world premiere of "Captain 

Lightfoot." the Technicolor-CinemaScope 

entry in which he shares the stellar honor.-; 

with Barbara Rush. 

The Pennsylvania Dutch community of 

Lancaster will be the site of the April 1 

world premiere of 20th-Fox's Buddy Adler 

production. "Violent Saturday." in which the 

leading characters are of Amish origin. 

Megged by Richard Fleischer. "Saturday" 

stars Victor Mature, Richard Egan and 

Stephen McNally. 

* * * 

Allied Artists' British-made Technicolor 

comedy, "Tonight's the Night," will open 

locally March 9 at the Orpheum and Picwood 

theatres and six drive-ins, the Century, 

Rosecrans. El Monte, Van Nuys, Orange and 

San Pedro. The film stars David Niven. 

Yvonne De Carlo and Barry Fitzgerald. 

Thomas production for Paramount, "Run for 

Cover," in which Cagney stars with Viveca 

Lindfors and John Derek. He will open his 

junket in New York and work his way west 

through major cities. 

Virginia Higgins Upped 

HOLLYWOOD—Virginia Higgins has been 

named casting director at Allied Artists. She 

had served as assistant to Fred Messenger 

and later for his successor. Billy Selwyn, who 

recently resigned. 

Sherman to Do 'Washington' 

HOLLYWOOD — Producer-Director 

James Cagney Slates 

First Cross-Country Tour 

HOLLYWOOD—Beginning early in April. 

James Cagney will undertake his first crosscountry 

publicity tour, plugging the Pine- 

Vincent 

Sherman has added "George Washington," 

a film biography, to his forthcoming 

schedule. 

AWARD-WINNING TEAM — Phoebe 

and Henry Ephron, husband and wife 

and one of the trade's top-rated scrivening 

teams, pose here with the BOX- 

OFFICE Blue Ribbon Award with which 

they were presented when the National 

Screen Council voted 20th-Fox's "There's 

No Business Like Show Business" the 

"best picture of the month for the whole 

family" to go into distribution in January. 

The Ephrons scripted the Cinema- 

Scope musical, which was produced by 

Sol C. Siegel and megged by Walter Lang, 

Ephron recently was given a long-term 

ticket as a 20th-Fox producer-writer, 

while Mrs. Ephron is under contract to 

the studio as a scripter. 

West: Charles M. Reagan. MGM vice-president 

in charge of distribution, and Si Seadler. 

national advertising manager, came in from 

Gotham to gander newly completed product 

and discuss sales and exploitation campaigns. 

« « * 

South; Director Louis King and his assistant 

Henry Hartman planed out for Guatemala 

to join Robert L. Lippert jr.. producer 

of "Charge of the Rurales." which will get 

the green light there early next month. It's 

for Lippert Pictures release. 

* * « 

East: George Stevens left for San Antonio 

to finalize arrangements for location filming 

on "Giant." the Edna Ferber story, which 

he will produce and direct in association with 

Henry Ginsberg for Warner release. 

* • * 

West: David O. Selznick returned from an 

extended stay in New York to begin preproduction 

work on two as-yet-untitled features 

which he will make for MGM release. 

* * * 

West: Al Lichtman. 20th-Pox sales chief, 

came in from Gotham for studio huddles on 

upcoming releases. 

* * * 

West: E. S. Gregg, president of Westrex, 

checked in for conferences with members of 

the company's Hollywood .staff. 

* * 

West: William B. Zoellner, MGM short 

.subjects sales manager, came in from his 

New York headquarters to confer with Fred 

Quimby. head of the studio's shorts department 

and cartoon producer, concerning distribution 

and sales plans on the briefie product 

for the 1955-56 season. 

" 

Great Benefits Sei 

In Nominations or 

HOLL"YWOOD—Although from 

point of critical acclaim the r 

first—telecasting of the Academy 

Picture Arts and Sciences' nomu 

annual Oscars was the target of 

verse comment, it resulted in s 

benefits for the industry, in the 

Charles Brackett. Academy presic 

Brackett declared a Trendex sm 

sis of the telecast showed conclu 

there was a tremendous increase ii 

ing audience as the show prog 

claimed the affair proved the bigg( 

buildup ever accorded the nomina 

a far-flung impact on the public. 

"We feel." added Brackett. "thj 

fidence in the showmanship value 

the nominations for awards on the 

first time has been justified . . . 

we are aware that there has bee 

of the nominations show forma 

accept this criticism as a healthy 

Stewart and Day Sig 

In Hitchcock Thriller 

HOLL'YWOOD-Alfred Hitchc( 

James Stewart and Doris Day to 

next producer-director chore for 

: 

"The Man Who Knew Too Much," 

thriller which will go before the 

cameras in May. It is based on 

of the same title which Hitchcoc 

England in the mid-'30s. 

To Film 'Man in Stre 

HOLL'YWOOD-Actor Anthony 

producer-director-writer Maxwell 

formed a partnership to make "1 

the Street," an original by Quinn. 

star him. his wife Katherine D 

their son Duncan. No release 

date has been set. Quinn and 

presently associated as star and d 

spectively, of the Edward Small 

for United Artists. "The Brass Rii 

'Underwater!' Wins 

HOLL'YWOOD— Underwater ! 

Russell starrer produced by RKO 

been awarded a certificate of m 

three-star rating by the Southern 

Motion Picture Council. Harry Ta 

producer, accepted the award for 

at a Monday (21) luncheon. 

UI's'Sex'toBeinC'S 

HOLLYWOOD — Universal - In 

has decided to apply CinemaSco] 

raphy to its upcoming Technicol( 

"Tlie Second Greatest Sex." whic 

Jeanne Crain, George Nader and 

THEATRE OPPORTUNIH 

Only theatre in county seat payroll town of I 

tion. tjroe coacrete building with rentals. St 

Booth operator's dream. CinemaScopt and 

sound. $30,000 dovsm handles real estate and 

WRITE FOR LIST. 

THEATRE 

EXCHANGE 

5724 S. E. Monroo St. Portlond 

Phones EVergreen 1-7100 — M

. . Charles 

. . 

. . . George 

. . Weather 

( Tickets 

ar-Old 

5t of nearly $1,000 

s stolen Saturday 

eatre has been reolice 

juvenile offiolen 

by a 10-yearm 

in the theatre, 

ito the room to use 

tickets on a table, 

of the theft in 

nbered seeing his 

lets. Ness said the 

f the tickets and 

•ds of them which 

The rest were reboy 

in the vicinity 

hool and have not 

was reprimanded 

i then released to 

an. 

Novo Theatre, a 

Mann circuit manias 

been equipped 

g to Lloyd Lamb, 

lain. Heaton Ran- 

Supply and Leroy 

list for the Redhe 

installation of 

LOS ANGELES 

A fter many years of operation. Stanley Steck 

has decided to close his Adams Theatre, 

neighborhood house in the West Adams district. 

He has no plans for reopening in the 

The Knoll Theatre, 

foreseeable future . . . 

operated for the past several years by the 

Harold Aaron estate, has been sold to Charles 

Tobox . Danz of the Sterling 

Theatre Corp. in Seattle came in for huddles 

with Matt Appleman. manager of Sterling's 

two local drive-ins, the Hastings and La 

Mirada. 

Plenty of Filmrow visitors were noted, includins 

Jack Van Lear of the Paramount circuit 

in Phoenix: Glenn Harper and son Jim, 

in from Corona: Steve Chorack, operator of 

the Puente in Puente; Al Stetson, West Coast 

Theatre, San Bernardino, and Mel Brown of 

the Twin-Vue Drive-In near Gardena . 

Back from a junket to Salt Lake City was 

Morrie Abrahams, Columbia exploiteer. 

Tony .^rnone is the new advertising-publicity-exploitation 

man for the RKO Pantages 

and Hillstreet theatres. He succeeds Eddie 

Meek, who resigned recently after 14 years 

in the sp:)t to join Walt Disney's Disneyland 

organization in a publicity capacity . . . Henry 

Herbel. Warner western division manager, 

was downed by a heart attack but, after hospitalization, 

is showing considerable improvement 

. . . A. L. Geyer has sold hLs Peoria 

Theatre in Peoria, Ariz., to Estelle Stahl. 

Filmrow representatives at the recent annual 

Catholic communion breakfast at the 

Palladium were Joe Zangrilli, Warner booker, 

and Bill Wall, 20th-Pox salesman . . . Back 

on the job as booker and clerk, respectively, 

at Warners were Milt F^-ankel and Gaby 

Kent, both of whom were victims of the virus 

Tripp, Warner salesman, re^ 

turned from a business jaunt lo San Diego. 

Pete Bayes of Paramount flew in from 

Denver to set up a special .screening of "The 

Country Girl" . both helped 

and hurt grosses in downtown theatres this 

past week. Severe blizzards cut audiences on 

some days but after the weather cleared the 

business was better than ever because of 

such films as "The Bridges at Toko-Rl," 

"The Long Gray Line," and 'The Par Country." 

U-I to Build in LA 

LOS ANGELES— U-I has broken ground at 

20th street and Vermont avenue for a new, 

modern branch office, located across the 

street from its present headquarters. 

rigsWei^^>"ÎSli-Â# -^

. . Joe 

. . Ernie 

. . Dick 

. . . Barbara 

. . . Ralph 

SALT LAKE C 

|M[amie Peters Call, who opei 

Capitol Theatre in Brigham 

her husband, has written a new n 

Song of the Trumpet." This is t 

novel to t>e published by the sch( 

housewife, mother of 10 and thea 

Rush is scheduled for 

appearance visit in Salt Lake on 

her new picture, "Captain Light! 

rangements for the visit have b 

by Mike Vogel of U-I. 

"BROTHERHOOD" LEADERS—Representatives of some 600 independent and 

circuit theatres and film distributors in southern California, Arizona and southern 

Nevada participated in the annual observance of Brotherliood Week, which got under 

way Tuesday (22). The photo was taken during a planning conference held in the 

Los Angeles office of Edwin F. Zabel (seat«d), general manager of the Fox West 

Coast circuit and exhibitor co-chairman of the obsert'ance in this area. With him. 

from left: Evert Cummings, exhibitor co-chairman; Jim Velde, representing William 

J. Heineman, national film industry chairman; the Very Rev. Leonidas C. Contos, 

dean of St. Sophia Greek Orthodox Cathedral; Dr. William Lindsay Young, NCCJ 

executive director; Sherrill C. Corwin, president of Metropolitan Theatres; M. Spencer 

Leve, a.ssistant to Zabel, and Morris Sudmin, distributor chairman. 

SEATTLE 

T>rive-lns are starting to reopen, a sure 

sign of spring! United Theatres opened 

three of its airers Friday (18), the Duwamish. 

the Aurora and the Midway . Henderson 

of the Rialto Theatre in Albany, 

The Skyline 

Ore., was here on business . . . 

Drive-In at Richland, a 750-car installation. 

has been acquired by Midstate Amusement 

Co., Walla Walla. 

Curtis Nagel, with his color film, "Portrait 

of Paris," played at the Palomar Wednesday 

through Saturday (23-26) as part of the 

World Cavalcade series. 

. . . Mrs. 

. 

Northwest Releasing has acquired the 

western Canada rights for "Karamoja" and 

"Half-Way to Hell" . Lilquist, Poulsbo 

exhibitor, returned from Honolulu 

Rex Hevel was in from Tekoa, Ida., checking 

on equipment for the installation of Cinema- 

Scope in her Empire Theatre, which she is 

planning to reopen Thompson. 

Port Townsend, was on the Row, as well 

as were E. C. Rettkowski from the Alki in 

Wilbur; Alt>ert Fernandez, Clallam Bay; Ed 

Metzger, Varsity Drive-In, on the Moscow- 

Pullman highway, and Mr. and Mrs. Robert 

Hagman of the lone Theatre, Metaline Falls, 

who will be opening with Cinemascope 

March 1. 

Because of the large salaries of stars in 

Japan less is paid for stories in that country 

than in the United States. 

. fipecl 

Quality ind Speed 

When roui^ your Special 

LER 

SEHVICEOO. 

Ill H.J< Slf««|, 

Fruita. Colo., C of C Pays 

Tribute to the Walkers 

FRUITA. COLO.—Bob and Melba Walker, 

owners of the local Uintah Theatre, were recently 

tendered recognition for their part 

in the business life of the community when 

the Chamber of Commerce decided to sponsor 

a "salute to movies." Shortly after the 

business group made its decision, the Fruita 

Times explained the recognition in the following 

editorial: 

The Fruita Chamber of Commerce decided 

to sponsor a "Salute to Movies" at 

their January meeting. You may ask. 

why a salute to movies? 

The reason we salute movies is because 

it was pointed out that movies and the 

local theatre play an important part in 

the commercial life of a community. Research 

shows that when a small-town 

theatre is forced to close its doors, business 

drops off in that community anywhere 

from 20 per cent on up. 

There is another reason we in Fruita 

are interested in a salute to movies. Bob 

and Melba Walker have been community 

builders since the day of their arrival 

some 12 years ago. 

Bob has been active in raising funds 

for any number of projects and was head 

of the Harvest Carnival during the days 

it was raising funds for the hospital. 

When there is civic promotion to he 

accomplished, people naturally turn to 

Bob. In addition to this he has made a 

name for himself and Fruita by his regular 

contributions to the movie and theatre 

industry trade magazines—.soon he 

will represent small-town theatre owners 

at a convention in Richmond, Va. He 

will bring credit and publicity to Fruita 

on the tour. 

So, in a way, our "Salute to Movies" 

takes on a particular significance as a 

salute to Bob and Melba Walker. 

Matt Knighton directed arrange 

a spectacular opening at the Lyri 

of "The Long Gray Line." Among 

the audience were five graduate; 

Point, now living or stationed at 

Pollock of United Artii 

to arrange for the premiere at 

Theatre of "Sabaka." 

Shirl Thayne. sale.sman for U-I, 

Ralph Trathen ar 

hospital . . . 

Jelesnik pooled talents for a two-h< 

show on the stage of the Hollada 

The stage program will be in conne 

the regular film bill. Part of it will 

on Jelesnik's half-hour video frol 

Joseph Lawrence Theatres has 

opei-ating with the Salt Lake Coun 

office in a safety driving campaii 

paying off. Whenever a partieulai 

courteous driver comes under the 

highway officers of the sheriff, he 

given a "Safe-Driving Ticket." 1 

size ducat entitles the safe driver 

ticket to any Joseph Lawrence 1 

Salt Lake— Villa, Uptown, Rialto, 

or Murray. 

PORTLAN 

IJarry Lewis of National Scree 

served as Brotherhood Week 

for the theatre industry here . . . 

. . . 

Kxploiteers 

of Alexander Film Co. and wife 

vacation trip to San Pi-ancisco. 

and Las Vegas 

included Walter Hoffman, working 

Country Girl" which opened at 

mount; Earl Keate of United A 

Sam Siegel of Columbia. 

Russ Brown, Oregon district m 

Evergreen, was still in Los Angelf 

on National Theatre's house org! 

man. Oscar Nyberg is handling 

Nyberg is manager of the Fox. 

Martin M. Foster, Guild Theatre 

and Harry Glickman, All-Star A 

flew to Honolulu to attend the for 

ng of the Waikiki Biltmore. While v 

islands. Glickman will scout fo 

Northwest attractions while Bache 

will just scout the various tourist a 

Theatremen received postcards fr 

who reported a good sunburn the 

on Waikiki Beach. Tlie showmen 

be gone tlu-ee weeks. While Foster 

in the sun, the Guild which is 

playing "Romeo and Juliet," will b< 

by Nancy Welch. 

Colleen Miller will have the femi 

ring role opposite Tony Curtis a; 

Kennedy in U-I's "Tlie Rawhide V

I 

. . . Ted 

. . The 

. . Mike 

— 

— 

— 

— 

— 

— 

— 

— 

ds Given long Gray Line Paces 250 Per Cent 

Award At LA; Racers Also Opens Strong 

t 

lavid K. Edward.s, 

L. Lawrence Theaward 

of Variety 

y for 1955. 

;ed to Edwards by 

hi. general nianheatres 

circuit in 

ives the Heart 

•de Blasius, left, 

committee, and 

)rd of Tent 38. 

of the heart com- 

3rd. chief barker. 

annual Valentine 

chief barkers who 

the same occasion 

1 V. Tibbs. S. L. 

jell. 

lard to Eklwards, 

;d attention to his 

half of charitable 

ney noted that he 

to make sizeable 

rk and sought no 

xn. 

:er in show business 

;e City more than 

1, he has held all 

He has been as- 

Theatres almost a 

the area to 

receive 

S. Kostopulos, to 

iree years ago. He 

show business but 

philanthropies. 

Sold 

A. J. Sisk. who has 

)ic Theatre for the 

lOuse to Stanley L. 

from Elkton. Ore. 

undisclosed. 

3te 

^.—Clarence 

Spivey 

rs of the Porterville 

the ozoner for the 

5 with stereophonic 

SAN FRANCISCO 

The theatre and amusement janitors Local 

9 hius asked the labor council executive 

committee to sanction a walkout of AFL janitors 

in nearly 60 local theatre-s to back demands 

for a $l-a-day pay raise and other 

contract improvements. The current two-year 

agreement with the theatre operators expred 

recently. Ben Levin, cliairman of the employers 

negotiating committee, said that it 

was customary for the janitors to ask for a 

strike sanction during wage talks and that 

"negotiations are going very amiably" and he 

expected settlement soon. 

Due to 

the iUness of Walter Finn, who recently 

arranged to take over the Plumas 

Theatre, the transfer will not be effective 

until after March 1. according to Manager 

M. Goldenson . Willits' Noyo Theatre 

will be showing Cinemascope shortly, according 

to Manager George Smith. The addition 

of a wide screen marks the .second major 

improvement of the Noyo since 1952. At that 

time, the theatre was enlarged and new air 

conditioning equipment installed. 

. . . 

Gerald Karski, Motion Picture Service, was 

on a business trip to the Portland and Seattle 

areas Don Prince, field man for RKO. 

was in town to work on the "Underwater!" 

opening at the Golden Gate Theatre and 

"Cattle Queen of Montana" and "The Americano," 

scheduled for the United Ai-tists . . . 

B. B. Berman, noted theatrical figui-e in this 

area, died recently following a lengthy illness 

Galanter. MGM exploiteer. returned 

from the Los Angeles. San Diego, Tucson and 

Phoenix areas. 

. . . Dore 

Irving Helfont, MGM assistant to George 

Hickey in New York, was in town for meetings 

with Manager S. J. Gardner. Accompanying 

him was William Zoellner, short subjects 

sales head from New York 

Schary, MGM studio production head, visited 

. . Phil 

his daughter in Palo Alto, where she is attending 

Stanford University . . 

MGM press representative, is 

Bill Blake. 

working on 

. 

•Jupiter's Darling," scheduled to open in 

Fi-esno, Stockton and Sacramento . 

Carey, the actor, was in town for promotion 

work on "The Long Gray Line" at the St. 

Francis. 

Rudy Buchanan, Lakeside Theatre, was 

along the Row. as were C. N. Spivey. Porterville 

Drive-In. Porterville; R. B. Smith. Sierra 

Theatre. Chowchilla: Crls Peters, El Key 

Theatre, Manteca; C. J. Remington. Pair 

Oaks; John Di Stasio. Liberty Theatre, Sacramento, 

and Leslie Fagekas. Lyric Theatre, 

San Jose .... Among the theatres the Fox 

West Coast recently dismantled are the Redwood 

Theatre. Redwood City; Fox Theatre. 

Turlock; Hi Ho Theatre, Paso Robles, and the 

Ritz Theatre, Hanford. 

The Moonglo Drive-In, Fresno, owned by 

Thompson Bros., has been purchased by Lippert 

Theatres . 

Rosenberg, top execut 

ve with Pacific Drlve-In Theatres, was in 

town for a short visit with Stan Lefcourt, 

local district head for Principal Theatres . . . 

LOS ANGELES—"The Long Gray Line" 

marched into the vanguard among local fii-st 

run grossers with a 250 per cent In a twotheatre 

booking. Another solid opener, at 200 

per cent, was "The Racers," while "The Far 

Country," doubled with "The Bob Mathias 

Story," was In show position at 160 per cent. 

(Average Is 100) 

Chinese The Roccrs i20th-Fox) 200 

Downtown Paramount, Egyptian Battle Cry (WB), 

3rd wk 135 

El Rey—Romeo ond Juliet UA), 9ttl wk 35 

Fine Arts— Mr. Hulofs Holiday (GBD), 4th wk. . . 140 

Four Star Aida JFE). 2nd wk 150 

Fox Wilshire 20,000 Leagues Under the Sea 

(Bueno Vrsta), 9th wk ) 10 

Hawaii, State Bad Ooy ot Block Rock (MGM), 

2nd wk 90 

Hillstreet, Pontages- - Ttio Long Gray Line iCol)..250 

Ins, Los Angeles, Loyola, Rifz Wtiite Fcother 

(20th-Fox), The Otiicr Woman (20th-Fox) ,125 

Hollywood Parorrount The Bridges at Toko-Ri 

(Para), 5th wk 140 

Orpheum, Fox, Uptown Theodora, Slovc Empress 

(IFE); Tarzan's Hidden Jungle (RKO) 60 

Warners Beverly The Country Girl Para), 9th wk. 90 

Warners Downtown, Wiltcrn Fox Hollywood The 

Far Country (U-l), The Bob Mathias Story (AA) 160 

Warners Hollywood— This Is Cineromo (Cineramo), 

95th wk 110 

Denver Grosses Good 

In Spite of Snow 

DENVER— 111 spite of about nine inches 

of snow that hit Friday and Saturday, most 

first runs turned in good business for the 

week, with three of the bills holding over. 

Holding were "Battle Cry" at the Centre; 

"Illicit Interlude" at the Esquire, and "Far 

Country" at the Paramount. 

Aloddin Prince ot Ploycrs ;20th-Fox), 2nd wk . . 100 

Centre Battle Cry WB), 2nd wk 200 

Denham—The Bridges at Toko-Ri (Para), 4th wk.IlO 

Denver^Destry U II Naked Alibi (U-l) 100 

Esquire Illicit Interlude iHakim) 120 

Orpheum Underwater! (RKO); Hell's Outpost 

(Rep). 2n-J wk 100 

Poromount The Far Country (U-l) 180 

Vogue The Big Doy Fine Arts), 2nd wk 80 

'Battle Cry' Is 

In Portland 

Tops 

PORTL.\ND— All of the first run houses 

did well. There were no grosses that were 

below average despite the prevalence of holdover 

product. Leading both the old and new 

films was Warner Bros.' "Battle Cry" which 

scored a 150 per cent at the Fox Theatre. 

Following close behind with a 130 was 

"Underwater!" at the Broadway and tied for 

third place were "Bad Day at Black Rock" 

and "The Bridges at Toko-Ri." at the Liberty 

and Paramount respectively. 

Broadway Underwater! (RKO), 2nd wk 130 

Fox— Bottle Cry W Bl 150 

Guild Romeo and Juliet UAJ 115 

Liberty Bod Day at Block Rock (MGM), 2nd wk..120 

Orpheum White Feather 20th-Fox) 110 

Paramount The Bridges at Toko-Ri (Poro), 

2nd wk 120 

Frisco 

Flocks 

To "Battle" 

SAN FRANCISCO—The opening of "Battle 

Cry" with 250 at the Paramount Theatre 

broke all existing house records in the seven 

years the circuit has operated the theatre. 

The other first run theatres reported grosses 

of from 70 to 150. 

1 25 

Fox—The Roccn (20th-FQx); The Sleeping Tiger 

AstorJ, 2nd wk ( 

Golden Gate Sign of the Pagan U-l;. Africa 

Adventure RKO) 2n 1 v>k 100 

Loews Wordeld Many Rivers to Cross MGM) ISO 

Poromount—Battle Cry WB) . , 250 

St Francis—Tonight's the Night (AA) 85 

United Artists— Vera Crui UA), 8th wk 70

. . Prank 

. . Fi-ank 

. . Tom 

James M. Hone Dies; 

Long ITO Secretary 

SEATTLE—James M. Hone, until recently 

the executive secretary of the Independent 

Theatre Ownei-s Ass'n 

of Washington. Northern 

Idaho and Alaska, 

which he helped organize 

when he came 

to Seattle 30 years ago. 

died Friday (18) in a 

rest home after a 

month's illness. He 

was 83. 

Hone was born in 

Crooked Finger, Ore., 

and moved to Spokane 

in 1902 where he 

James M. Hone served as a deputy 

sheriff. Before coming to Seattle he worked 

as a claim agent for the Washington Water 

Power Co. and was employed by the Spokane 

interurban railroad. 

He Ls survived by two sons. James N. jr. of 

Seattle and M. Walton. Ventura, Calif.; a 

daughter. Mrs. Harry Doose, Oakland; a 

brother, John Hone. Rosalia, Wash., and four 

half-brothers, Ben, Bert, Charlie and Chester 

Tooze, all of Portland. 

Atoz Plans 800-Seat House 

In New Shopping Center 

DENVER—Dave Davis, general manager 

for Atlas Theatres and Atoz Theatres, announces 

that Atoz will build an 800-seat theatre 

in Littleton as part of the new Woodlawn 

shopping center that is under construction. 

The new house is scheduled to be finished 

by early fall. Atoz is owned by C. U. 

Yaeger and A. P. "Tony" Archer. 

The Littleton house will cost around S175,- 

000. All of the seats will be on one floor and 

the architecture will be modern. The new 

shopping center is about four blocks from the 

downtown business section. 

We Stand Corrected 

SAN FRANCISCO — In the February 12 

issue of BOXOFTTCE. it was prematurely reported 

in the San Francisco column that 

Walter Finn had taken over the Plumas Theatre 

at Greenville, Calif. But, from Greenville, 

R. Goldenson reports that he is still 

operating the house and the transaction was 

not completed due to Finn being taken ill 

unexpectedly. 

House Remodeled 

Calif. 

NOVATO, CALIF.—The interior of the 

Novate Theatre, owned by Don Donohue, has 

been remodeled. The walls were repainted 

and a new gold curtain and stage frame were 

added. 

Signed for the male lead opposite Joan 

Crawford in Columbia's "The Queen Bee," 

was Brian Keith. 

SELL YOUR THEATRE PRIVATELY 

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and fair dealing, 30 years experienc 

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3305 Caruth, Dallas. Texas 

Ttlephonts EM 023S EM 7.J89 

CONFIDENTIAL CORRESPONDENCE INVITED 

DENVER 

. . . 

Jôst downtown theatres are giving patrons 

a discount of 25 cents on parking tickets 

after 6 p.m. on weekdays and noon on Saturdays. 

Theatregoers can park where they 

The 

please and still get the discount 

News is offering $350 and numerous theatre 

passes for correct guesses as to the Academy 

Award winners. The top money prize is $250. 

to be increased to $350 if the winner had 

included a Brotherhood Week donation. Other 

prizes include a one-year pass to local theatres; 

next a six-month pass; then a threemonth 

pass, and 100 individual passes. 

M. Y. Nygren and Herman Koeppen. owners 

of a drive-in at Oshkosh, Neb., are building 

a 300-car aii-er at Julesburg, readying it 

for a .spring opening. Western Service Supply 

is furnishing the equipment . Bradley, 

one of the owners of the Paramount at 

Cheyenne, w'ill take over the house and operate 

it in the future. The house has been 

under lease to Fox Intermountain, but for 

the past few weeks it has been operated by 

Carlin Smith. Clarence Batter, local booker, 

will buy and book for Bradley. 

Bel-Air Productions are making arrangements 

to film "Rebel in the Town" at Canon 

City sometime this summer. Aubrey Schenck 

Howard Banzhaf, pro- 

is the producer . . . 

jectionist at the Tabor, as well as a city 

councilman, has filed his intention to run 

again for the post. Ed Mapel, owner of the 

Gem, city councilman for 12 years, will also 

run again . H. Ricketson jr., president 

of Fox Intermountain, was re-elected 

president of the Roundup Riders of the 

Rockies, and Joe Dekker. Civic Theatres partner, 

W'as re-elected vice-president. The group 

will start their annual ride July 16. 

Right after returning from a sales trip to 

Omaha and Des Moines, Marvin Goldfarb, 

district supervisor for Buena Vista, and Philip 

Conway, publicity man, left for Hollywood to 

attend a sales meeting . . . Lester Zucker, 

U-I district manager, was in to call on the 

circuits and confer with Mayer Monsky, manager 

. Green. U-I salesman, became 

a grandfather for the first time when his 

son Frank jr. became father to Frank Green 

III. 

Oscar Galanter, office manager at U-I, went 

to Hollywood to attend a bookers meeting . . . 

. . . Hal Fuller. 

R. M. Brewer of New York, in charge of 

exchange operations for Allied Artists, was in 

for a couple of days to confer with Manager 

Mr. and Mrs. Stanley Dixon, 

Jack Felix . . . 

owners of the Motor-Vu Drive-In, Delta, 

went east on a vacation 

Dimension Picturas owner, went to Salt Lake 

City to visit his exchange there . . . Larry 

Starsmore, Colorado Springs, Westland Theatres 

president, also w'ent to Salt Lake City 

for a few days on business . . . Tom Bailey. 

Lippert and Filmakers franchise owner, W'ent 

north on a sales trip and will visit Salt Lake 

City before returning to Denver. 

. . . Philip Carey was in for 

Ted and Elsie Knox of Service Theatre 

Supply went to Durango and points between 

on business 

three days to aid in the publicity for "The 

Long Gray Line," which is slated to open 

at the Denver Tuesday (li ... Theatre folk 

seen on Filmrow included Susie Malouff. Antonito; 

Mike Kelly, Chama, N. M.; Mr. and 

Mrs. Lloyd Kerby. Worland. Wyo. 

NT Continues Sui 

Of Media Strengti 

LOS ANGELES—Continuing its 

advertising media and their 

strength in luring movie patrons I 

office. National Theatres reves 

recent issue of its house organ, 

the results of a poll taken amori 

mately 11,000 southland residents, 

by Dr. Rod Luther, professor of 

search at Los Angeles State coUegi 

iugs were, .said Showman, as yet 

elusive." 

Certain factors, however, "stan( 

nitely and clearly," NT reported 

the discovery that in a dollars-and 

of advertising expense to boxoffice 

appears that the newspaper advei 

lar and the television advertising 

duce approximately the same reven 

test survey, it was declared 20 per 

gross was reported attracted by 

per cent by newspaper advertising 

However, the biggest selling pa 

dently the theatre front," the po 

with well-designed marquees and 1( 

ing a "distinct impression" upon 

terviewed. They were generally a 

"a combination of light and coloi 

by the clarity of the message spel 

them on the theatre front," the ar 

Somewhat more specific were t 

in an exhaustive poll conducted 

Denver and Kansas City, and th< 

which were reported in the Febru 

of BOXOFFICE. Briefly, it rev 

newspapers and TV are the most 

vertising media, video particularl; 

"superior" merchandising method 

ployed. 

Intrigue Feature in 31 

HOLLYWOOD—A feature-lengtl 

version of his Foreign Intrigue 1 

being planned by Sheldon Reyno 

vealed before his departure for E 

a brief stay here. Reynolds, who ? 

and direct, has arranged to make 

on location on the French Riviera, 

has been set. 

Pacific Studio to Exp 

HOLLYWOOD—An expansion 

W'hich will more than double its pr 

ities, has been launched by the P 

and Ai-t studio, which provides fil 

ing and printing, insert shooting i 

tion services for major and indepe 

ducers. Larry Glickman is the 

general manager. 

Prepared for Wide Screenings 

TOPPENISH. CALIF.—A seamle 

wide screen has been installed at l 

Theatre for the showing of 1 

Superscope and the other wide-sc 

esses, according to Manager Clyde 

WE CAN SELL YOUR Tli 

SUBURBAN 

THEATRE SALES 

HOMES 

DIVISION 

CALL- IRV BOWRON - 

Ph. PR. 4-327S 

2745-$.E. IZnd Portland

i 

I 

; and 

; Balaban 

47 

Reply 

nunistic 

go motion picture 

at "The Salt of the 

iiunism. The comr 

answers filed in 

to a suit charging 

iws by refusing to 

heatre. 

Corp.. producers of 

images of $316,500 

their union. Local 

Louis Cleppe and 

n working at the 

ladison Street. 

;el. said Cleppe quit 

:cause it "appeared 

mination of Comi." 

Cleppe charged, 

irt by the State Deined 

by the AmeriiLs 

job because he 

he cause of a movie 

Communist aims." 

nderstood the film 

ed by Communists 

n of Mine. Mill and 

had been expelled 

strial Organizations 

leadership followed 

o Judge Philip L. 

Total 

County 

•es reveal that thethrough 

lobby colthe 

week of Janufor 

the 1955 March 

a report by Jack 

d Theatres of Illi- 

,y theatre chairman 

raising campaign. 

Kinsch. exceeds last 

by at least 10 per 

leatres in the Cook 

ud of this achievewish 

to thank the 

3ns who contributed 

e circuit heads, the 

managers for 

1 given me in this 

particularly wish to 

splendid volunteer 

magnificent job in 

ise this very subfor 

the March of 

wn of the amounts 

IS theatre groups: 

& Katz. 

erprises. Sl.070.43; 

64: H&E Balaban. 

Theatres. $1,103.93. 

»atres. SI. 120.35. 

ernational Releasing 

lomedy. "Mr. Hulot's 

3le in the Chicago 

dbert Dezel of Chi- 

Parties and Parleys Are 

Planned for Exhibitors 

'Cinerama Holiday' Opens 

At St. Louis Ambassador 

ST. LOUIS— "Cinerama Holiday" had iu 

Midwestern premiere at a special preview 

showing for an audience of invited guests at 

the Amba.ssador Theatre here Sunday evening 

(201. 

The first show for the general public opened 

the following evening with a special performance 

sponsored by the Junior Chamber 

of Commerce as part of its 40th anniversary 

celebration. 

Louis DeRochemont. producer of the feature, 

as well as "This Is Cinerama," which 

closed a record breaking run at the Ambassador 

Saturday il9i, was the guest speaker 

at a Jaycee luncheon meeting at the Hotel 

Jefferson. 

The extended run of "Cinerama Holiday" 

will be on the same reserved seat and price 

policy as prevailed in the engagement of the 

first Cinerama feature. 

John L. Billish Reopens 

MELROSE PARK, ILL.—After being closed 

for almost two years, the Melrose Theatre 

was reopened recently by John L. Billish. its 

new owner. Before reopening. Billish redecorated 

and installed new seats and Cinema- 

Scope. 

Misprinted Dollar Bills 

Prove Valuable Find 

From Southeast Edition 

Shelby, N. C.—Bill Butler, manager of 

the State Theatre, found two misprinted 

SI bills in the boxoffice receipts one night 

recently and has already been offered 

Sl.OOO for one of the bills and S800 for the 

other. Local bankers have verified that 

the bills are genuine. 

One of the bills, the one on which the 

larger sum has been bid, is correctly 

printed on the front but on the rear, the 

greenback side, the front has aâin been 

superimposed in reverse over the normal 

printing. 

Washington's picture is on both sides 

of this bill and he faces to the right on 

the front and to the left oo the rear. 

.All lettering on the misprinted side, which 

belongs on the front of the bill, is reversed. 

The other bill is not as freakish a find. 

On the second bill the seal and the 

signature of Ivcy Baker Priest are out of 

line about an inch to the right. 

The red seal overlaps the white border 

on the right side of the bill and .Mrs. 

Priest's signature and the serial number 

overlap Washington's picture. 

Butler says he was checking receipts at 

the theatre when he made the first find, 

the bill with Washington's picture on 

both sides. Just on a hunch, he says, he 

checked the rest of the bilLs in the cash 

box and came up with the other misprint. 

KANSAS CITY- Mecca for exhibitors this 

coming week will be Kansas City and from 

advance reservation and word-of-mouth it 

will be one of the largest gatherings ever 

held here. 

The Kansas-Missouri Theatre Ass'n will 

open the -series of events at the Continental 

Hotel Wednesday (2i at 8:30 a.m.. with 

coffee and doughnuts being served through 

the courtesy of Poppers Supply Co. and the 

Alexander Film Co. 

Ed Harris, president from Neosho, Mo., will 

preside and Tom Edwards from Eldon will 

emcee. A TOA representative speaking about 

the Exhibitors Film Financial Group, Inc., 

has been added to the program of speakers 

already published in BOXOFFICE. Also 

added was P. M. HoUingsworth from Midcentral 

Electronics Development Corp.. who 

will talk on the luminous screen. 

The KMTA board will hold a breakfast 

meeting at 8 a.m. Thursday. The balance of 

the day will be devoted to the MGM Ticket 

Selling Workshop, conducted by M. L. Simons. 

Tho.se attending will be the guests of MGM 

at luncheon. 

Thur.sday night Allied ITO of Kansas and 

Mi.ssouri. Harry Gaffney of Dixie Enterprises 

and Ted Cauger of A. V. Cauger Service, Inc., 

are sponsoring a buffet party at the Rathskeller 

of the Muehlebach Brewery's party 

room. 316 Oak. from 6 until 8:30. According to 

Beverly Miller, president of Allied, there will 

be orchestra music, singing, games and dancing—also 

plenty of food and beer. 

Friday i4i Allied will open its convention 

with coffee and doughnuts at 8:30. the meeting 

convening at 9:30. The program as given 

last week will al.so include a closed session 

for exhibitors only. United Film is holding 

open house at the close of the KMTA convention 

on Wednesday and the Allied on 

Friday, with Jack Hillyer acting as host. No 

dinner events are planned this year. 

Holcomb, Mo.. Drive-In 

Opened by Vergil Harris 

MALDEN, MO— The All-Star Unve-In, 

which was opened here February 13, has been 

under construction since last fall. One and 

a half miles from Holcomb on Highway 25, 

it is owned by Mr. and Mrs. Vergil Harris. 

Accommodations for 390 cars are provided on 

its parking ramps and It is equipped with wide 

screen and anamorphic lenses for the showing 

of Cinemascope pictures. A modern, attractive 

concession bar is part of its equipment 

and there is also an indoor auditorium, claiming 

to be the only open air movie in Missouri 

which has this. This seats 218 persons and 

the front of the room is entirely of gla.ss. 

The room is heated in winter and air-conditioned 

in summer. 

Beninati Installs Walker Screen 

PINCKNEYVILLE. ILL.—A Walker screen, 

purchased from National Theatre Supply, has 

been installed In the Capitol Theatre, owned 

by Charley and T. D. Beninati. Charley 

Beninati has also Installed a Walker screen 

i'l his Elmo Theatre at St. Elmo.

Announcing 



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1712 Jackson S» 

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EDW. MIKKELSEN 

4646 North Clifton Ave. 

Chicago, III. 

THEATRE SERVICE CO. 

827 Wayne 

Topeka, Kansas

' 

— 

' 

Liked 

atrons 

entries each drew 

top honors among 

; Country Girl" at 

tre, with 240. and 

1 drew 235 per cent 

ickers, "Ti-ouble in 

on the near north 

ning. The holdover 

;o ring up strong 

s were "Three Ring 

econd week at the 

000 Leagues Under 

ht weeks was still 

Lake Theatre. 

100) 

!y), 2nd wk 190 

tra), plus stage 

250 

Rep) 200 

no (Cinerama), 

)90 

IGM) 185 

-I); Pirates of 

200 

P) 195 

(U-l) 235 

Like Show Business 

185 

1 80 

intono (RKO); 

nd wk 185 

ider the Sea 

220 

iri (Para) 240 

1 (MGM), 4th wk.. 195 

Ith wk 200 

! (IFE), 2nd wk.. .220 

ss was good here 

ifferings at two of 

e and three times 

2 had been rumors 

>iness" would bring 

slfare department, 

was advertised a.s 

le Little Kidnapawing 

crowds who 

and original story, 

ng excellent busi- 

,t the Paramount, 

gave the four Fox 

:idland held "Bad 

1 was strong there 

iayed to SRO with 

"An American in 

I (Times) 300 

lA) 225 

tack (MGM); The 

140 

I; Pirates of Tripoli 

90 

1), 3rd wk 70 

Id wk 225 

< 90 

inado Six Bridges 

) Ruby Hills (AA). 130 

vAGM); Lill (MGM), 

1 20 

•water!" is doing 

i week largely de- 

Its nearest comig," 

which also is 

ge gross. "Abbott 

ystone Kops" and 

g a moveover enweek, 

are others 

); Cry Vengeance 

90 

110 

2nd d. t. wk 125 

); Crossed Swords 

105 

the Keystone 

)R), reissue 120 

INDUSTRY 

PROFILE 

Albert Dezel Made Dramatic Start 

In Show Business at the Age of 17 

CHICAGO—When Albert Dezel talks 

about his career in the motion picture 

business, it is a time for some of the 

ALBERT DEZEL 

seasoned oldtimers to join him in some 

nostalgic reminiscing. 

Now the head of Albert Dezel, Inc., 

a company with interests primarily in 

the midwest, and owner of the Coronet 

and Studio Theatres in Detroit, Dezel 

certainly appears to enjoy telling how 

it all happened. He says, facetiously, 

that in his opinion he made a somewhat 

dramatic entrance into the theatre 

business, but that may be because 

he had only reached the impressionable 

age of 17 when he was delegated to 

help publicize some of the big productions 

with sensational headlines. 

At this time he was an artLst on the 

staff of the Chicago Herald Examiner, 

and the big name producers such as 

Thomas Ince, Hunt Stromberg and 

Hugo Ballin came to town to be sure 

the pictures they turned out got a 

good start. 

It was at such a time that the head 

of the Examiner's dramatic section 

recommended Dezel as a young fellow 

who could do a good job on some pub- 

advertising. 

licity 

"I was pretty elated," says Dezel. 

"when I was told to get going on a production 

called 'Over the Hill to the 

Poor House,' which was to be shown 

at Barbee's then the Loop's biggest 

and top theatre. 

Dezel's dealings were with Stromberg, 

who was producing pictures for 

Ince. Stromberg told Dezel he liked 

the job he was doing, and talked him 

into leaving the Hearst publication to 

do a fuUtime job as publicist for 

their pictures. This he did for a year 

until Ince died and Stromberg returned 

to California to produce "Bull Montana" 

and some two-reel comedies. Dezel 

continued to operate In Chicago, 

handling publicity for the Barbee. 

"In my estimation," said 

Dezel, "the 

Barbee was as great as any movie house 

in the country and I felt I was in my 

heydey." 

"B&K theatres mushroomed in the 

Loop area," he recalls, "and with this 

progress it appeared Barbee's would go 

out of business." However, his niche 

was strengthened with a picture titled 

"Some Wild Oats," which was endorsed 

by Herman Bundensen, the city's health 

commissioner. Dezel said he never will 

forget the big grosses reaped by "Some 

Wild Oats." The Barbee was then sold 

to Fox Film Co., followed by resale to 

Eddie Trinz, who renamed the theatre 

the Monroe. There are other highlights 

in Dezel's memory. "When I was plugging 

pictures at Barbee's," he relates, 

"the Roosevelt was being built by 

Ascher Bros., and Jones. Linick & 

Schaeffer, names as established as the 

theatre business itself, headed the Randolph 

Theatre (no longer in existence) 

where Charlie Chaplin in 'The Kid' 

played for months on end. 

"Tho.se were pretty lush days; especially 

when McVickers became headline 

news because of a colorful band 

leader named Paul Ash, known as the 

Rajah of Jazz and opened the Oriental 

Theatre in 1926." 

Dezel interjects a few words about 

the time he worked for Irving Mack 

as an artist. In tho.se days the illustrious 

firm now known as Filmack 

Ti'ailers, Inc. and Filmack Productions 

was called "Wills, Eckels and Mack," 

and specialized in trailers and advertising. 

was when Dezel wanted to experi- 

It 

ment that he ventured into business for 

himself. His first clients were the Stratford 

Theatre, later to become the Maryland, 

managed by Max Slott, and the 

Woodlawn, operated by Andrew Karzas. 

Karzas was also responsible for the 

Aragon and Trianon ballrooms. 

Dezel didn't have a moment of doubt 

when he learned he could buy a picture 

titled "The Naked Truth." He felt 

his experience had him on the right 

track as a full-fledged operator. "Fortunately," 

he says, "my Initial entrance 

into the business on my own worked 

out all right: I toured the middle west 

with 'The Naked Truth,' and If it can 

be called expansion, that's what resulted 

from my efforts." 

Now 52. Dezel feels it might not be 

too objectionable to utter some opinions 

as to what kind of pictures make good 

merchandise. At the Coronet and Studio 

he has established a policy of showing 

first run art pictures. He Is connected 

with Filmakers. and about this 

association 

he says, "This is a company in 

which distributors like myself have a 

free hand in making a decision as to 

the type of pictures we can merchandise."

. . Beverly 

'. 

KANSAS CITY 

•Phe Hartman Booking Agency will dn the 

booking and buying for the Starlite Drivein 

at Boonville, Mo. Mr. and Mrs. Tony Fenton, 

owners, on Filmrow recently, said they 

plan to open April 2 . Miller, 

president of Allied-ITO. flew Monday

. ! 

• 

51 

e's. made an ex- 

Kansas making 

;-ii 

lliams of the Uphe 

Royal at King 

Id i-eported Mrs. 

VIethodist Hospital 

lary 26. She has 

V where she has 

r frequent trips. 

nwealth president, 

in Havana. M. B. 

tising and public 

last week in Lawcretary 

to F. L. 

;'s Hospital. Joe 

ig department was 

Doc Cook of the 

lite Dude Ranch 

t Myers, Fla., acho 

is filling dad's 

iks in the Florida 

êr. Doc is expect- 

KMTA convention 

lom miss one. He 

xecutive secretary. 

lident of National 

ident of Fox Midome 

in West Los 

s son Clark who 

.1 estate holdings, 

ngeles buying furley 

will retain the 

gh from Erie and 

the Row recently 

en by polio several 

good recovery . . . 

iv RKO steno, retpers 

Supply is a 

iring on a number 

eports the sale of 

n Warmer to Wardway 

Di-ive-In at 

long the Missoiu-i 

ntly were John and 

Carl Murphy. St. 

Lowe. Brookfield. 

ded Glen Dulac, 

kansas City. 

. 

ct sales manager, 

is, local manager, 

brought in Friday 

Washington Birthle 

next holiday on 

ay . . Salesman 

was fascinated by 

i, the like of which 

He was pleased to 

that exhibitors in 

)OUt him in BOXicted 

as an intro- 

;ohan have rented 

ving their furniture 

aas City. 

salesman at 20th- 

Fox and now branch manager at Omaha, 

was in town with Mrs. Regan arranging to 

move their household goods to Omaha. He 

is enjoying his new job . . . Cecil Mayberry, 

who has sold his Basin Theatre at Eureka 

Springs. Ark., is vacationing in Florida. 

The Stebbins 

John Gray is the new owner . . . 

Theatre Supply is equipping Earl 

Presley's 

Globe at Savannah, Mo., with Sup>er 

Panatar anamorphic leases. To Henry 

Beardsley's Chief at Oberlin, Kas., go Kollmorgen 

F1.7 wide screen lenses. Ditto Paul 

Ricketts' Charm at Holyrood. 

Dorothy Stanipfel, secretary at Consolidated 

Agencies, is a bowler who is making it pay 

for the time spent. Twice now she has won 

the right to be on the Bowlin' With Molen 

program on KMBC-TV at the Plaza Bowl 

and so far has won these prizes: a ring, a 

disposal, seat covers, a spring coat, cleaning 

to the amount of $27.50. a $5 savings account, 

a blouse, a brunch coat, slippers, a fivepound 

box of candy, a lamp, a deep-fry, earrings 

and a bracelet. Not bad for something 

you do just for the fun of it, is it? 

Bowling 

KANSAS CITY—The Finton Jones women's 

team of the Filmrow Bowling League is now 

in Class A and has won second place in the 

city women's tournament which will be over 

March 5. Central Shipping and Hartman's 

Harem have also bowled in the tournament. 

Pre.sent standings of the teams: 

Team Won Lost Teom Won Lost 

Finton Jones 43 23 Heart Drive-In 34 32 

Hartman's 36 30 Mode O'Day 33 33 

Central Ship 36 30 Foxy Five 30 36 

Monley, Inc. 36 30 101 Service 16 50 

Herb Wheeler Appointed 

Red Cross Drive Leader 

CHICAGO—Herb Wheeler of Stanley Warner 

Theatres has been appointed chairman 

of the amusement division of the American 

Red Cro.ss drive. Representatives from affiliated 

interests who will serve on Wheeler's 

committee are: Fiank Young, 20th-Fox, distributors: 

Jack Kirsch, Allied circuit; George 

Brands, B&K theatres; Spiro Charuhus, 

equipment dealers; Bill Brevaal, legitimate 

theatres; Ray Garici, the sports industry; 

Sid Shapiro, Eiisaness theatres; Sid Epstein 

of the night clubs; Marcus Glaser, theatrical 

agents; Jack Baker, ballrooms and skating 

rinks, and Bernard Benesch and James 

Klein, bowling alley division. 

PDC^TMPKDM 

STAGE EQUIPMENT C OMPAN Y 

.UIILfll 

IILUILim. 

rVCJITTHINO rOR THC ftTAOE • AUDITORIUM • LOBBY 

ÔX CFFICC • 1324 Grand Ave, Kanw* Cily S. Mo. 

. K. A. W A 

9>^ IfoM SvMicm SiM» fS99 

STEBBINS THEATRE Equipment Co. 

KANSAS CITY a. MO. 

^^V 

KMTA and ALLIED ITO MEMBERS! 

Make Our Store 

Your Headquarters 

FREE PARKING IN THE REAR 

"We'll /?e Jlo

. . . Mr. 

. . 

. . with 

ST. 

LOUIS 

. . . 

/êorge Philips, Real Art Pictures co-owner, 

was out in the territory and visited various 

towns, including Rolla and Lebanon . 

Leon Jarodsky, Paris. 111., exhibitor, checked 

into St. John's Hospital, where he spent several 

days getting a thorough going over 

Exhibitors seen along Filmrow included Bill 

Williams, Union; Forrest Pirtle, Jerseyville; 

Herman Tanner, Vandalia; Warren V. 

Snider. Dixon: Russell Armentrout. Louisiana; 

Edd;e Clark, Metropolis; Johnny Giachetto, 

Springfield, and J. M. Ennis, State 

Theatre, Quincy. 

Dode Pruitt, Steelville, is visiting Florida 

and Mrs. Lester R. Kropp of St. 

RIO SYRUP CO, 

m NEW home! 

Visit our new factory 

' and showrooms. 

1804-06 S. JEFFERSON 

ST. LOUIS 4, MO. 

Same Phone 

Numbers PR 2-4615 

Some Gooc/ Concess;on Sery'ice 

. . . and handy fo Film Row, too. 

Louis, while in Fort Lauderdale, Fla., recently, 

met Ml-, and Mrs. Pete Medley of Sikeston, 

who were en route to Cuba as part of their 

silver wedding anniversary, which takes place 

next summer. A real pre-anniversary celebration 

Ben Montee of EI Frank Theatres, 

. . . Jack.=onville. was in Kansas City on business 

. . . Don Fike of the Fulton Drive-In, Fîlton. 

was in Washington, D. C, as were Paul 

Krueger. Fred Wehrenberg Theatres, and 

Tommy James, both of St. Louis, and Tom 

Bloomer, Belleville, for a meeting of TOA 

directors. 

The Southway Theatre, which reopened under 

the management of Lloyd G. Weston 

recently, has established an admission scale 

. . . 

. . . Doby 

of 35 cents for adults and 15 cents for children 

The 

with two shows on Sundays Airway Drive-In reopened for the season Friday 

(18 1. The 1.200-car airer is a unit of 

tlie Midwest Drive-In Theatres Corp., controlled 

by Phil Smith of Boston 

Stout of Cairo, 111., will reopen his Airport 

Drive-In at West Paducah and the Charles- 

VSrt«1JVWirt/VVWWVVVV\A^VV\dVS/WAArt 

EVERYTHING 

FOR THE THEATRE 

St. Louis Theatre Supply Company 

Arch Hosier 

3310 Olive Street, St. Louis 3, Mo. 

Telephone JE 3-7974, JE 3-7975 

ton Drive-In at Charleston, Mo.. \ 

Geraldine Twitty and Ear Farrell 

plan to put their Delta Drive-In 

the East Prairie Drive-In. East P; 

full-week basis, commenc.ng Man 

Delta has been operating on weeke 

the winter. 

The Capitol 

Theatre, 350-seat F 

. . . 

. . Other i 

at Bridgeport, 111., is scheduled t 

an indefinite period Saturday (2 

of poor business The Rialto 

La Belle, owned by Mr. and Mr.s. A 

man, was also closed recently, s: 

a projectionist at Edward Rose 

Theatre at Hannibal . 

ings include the Shelby Theatre, 

owned and managed by Rascoe A 

the Frobase Theatre. Benton, own 

Frobase. 

New MITO members include 

: 

Columbia Amusement Co.. Paducal 

Fitzmaurice. Rivoli Theatre here . 

Green of New York is a student I 

business at the local National Scr 

branch. Benny Lass had him out 

ritory calling on exhibitors at Sf 

"SELECT" FOUNTAIN S\ 

DRINK DISPENSERS 

Select Drink In 

4210 W. Florissont Ave. 

St. Louis, IS, Mo. 

Phc 

Evergrei 

MR. L. J KIMBRIEL 

MISSOURI THEATRE SUPPLY CO. 

lis W. 18th Street 

Konsos City 8, Missouri 



"Push-Back"* Chairs— the original, 

genuine "Push-Back"! Results show 







more often. 

1 "Push-Back" Chairs dress up your 

; 


At Your RCA THEATRE SUPPLY DEALERS 

MR. HAROLD ABBOTT 

ABBOTT THEATRE EQUIPMENT CO. 

1311 S. Wabash Avenue 

Chicago 5, Illinois 

MR. EDWARD HOWE 

Branch of MID-WEST, CINCINNATI 

326 Arcadio Court 

Fort Wayne, Indiona 

features include: protected, 

stery in colors to suit your 

rating scheme. Rugged, loi 

em 

moving parts . . removable 

. 

and seats for thorough cleani 

chairs interchangeable on star 


Terms.' We've got 'em! Let us 

you how easy it is to pay foi 

installation of Griggs "Pushchairs 

by RCA. Call us soon, 

ready whenever you're ready f 


*'Puih-BacJk"t: 

MR. A. H. HOSIER 

ST. LOUIS THEATRE SUPPLY 

3310 Olive Street 

St. Louis 3, Missouri

I 

. . . Tom 

2fi 195.S 53 

Premiere 

lie, 

Kas. 

ipeland. Allied Artrward 

to the world 

y Men" March 30 

leatre in Osawatoontroversial 

John 

d the proslavery 

tate. 

the four Fox first 

ity will open with 

uration booking in 

le Kansas-Missouri 

lond Massey-Debra 

1. 

some, if not all, of 

!d for the Osawato- 

City opening and 

aign carried on in 

and television. 

; production office 

it, will be in Kan- 

Idle of March to 

ing and publicity. 

ine. 111. 

Ralph Grubbs has 

he only local house, 

had fallen off the 

ontinuation of the 

Scope 

Cinemascope has 

scent Theatre, ac- 

AR 

S 

MPS 

VER 

ENT 

T THEATRE 

LY CO., INC. 

Cincinnati, 

RESENTATIVE 

Ohio 

j 

HOWE I 

ED N. 

Arcadia Court 

ayne, Indiana 

| 

Kenmore 5180 I 

._J 

•AMHTE FE.VTHER' ST.\R IN WICHIT.V— Kobirl Wasntr, who sUirrcd in the 

20th-Fox 'White Feather,' is shown here with Fox .'Nliclwcst theatre personnel in Wichita. 

L to K. Buddy Brown, Miller mamiger; Paul Amick. Orpheuiii; Sandra .Murray, daughter 

of C. C. Murray, city manager; Wagner; Bob I'eck. pubhcity manager for FMW 

Wiehitii theatres, and Murray. 

INDIANAPOLIS 

^laude McKean, WB manager, arranged a 

highly successful square daiice party at 

the Variety Club Saturday night (19) . . . 

M. Brazee stole a march on other drive-in 

operators here by opening his Greenwood 

Saturday night (19), first of the season . . . 

L. J. McGinley, general manager of the 

Fourth Avenue Amasement Co., Louisville, 

gave the Indianapolis Kiwanis Club "a New 

Slant on the Movies" at their Fi-iday luncheon. 

Trueman Rembusch, state and national 

Allied board member, is vacationing in Florida 

with his family for the rest of this month 

Baker, Madison and Rennselear 

theatre owner and president of Affiliated 

Theatres, is here on a business trip from his 

winter home at St. Petersburg, Pla. ... An 

8-pound, 14-ounce boy was born to the Max 

Schaefers. manager of the Esquire, Friday 

(18) ... Charles J. Niesse, father of Indianapolis 

exhibitor Carl Niesse and long-time 

doorman at film houses, died at the age of 86. 

Charles Bowles has taken over the Logan 

and the drive-in at Russellville. Ky. . . . R. A. 

Steiler closed the Royal at EvansviUe . . . R. O. 

Clark has taken over the Star, local neighborhood 

theatre . . . T. O. McCleaster, 20th-Fox 

division manager, visited the office here . . . 

Loyce Cooper, contract clerk at 20th-Fox. 

flew to Miami Beach and New Orleans on a 

vacation extending to Monday Tic Theatre has 

been closed, aft«r having been operated on a 

part-time basis for a while. It was under the 

management of Verne Coffman. 

Installing Wide Screen 

PRAIRIE DU ROCHER, ILL.—Lawrence 

McDonald is installing a wide screen in hi.'; 

Prairie Theatre here. 

Richard Wagner Marks 

25th Birthday in Wichita 

WICHITA—Robert Wagner's 25th birthday 

coincided with his recent personal appearance 

in Wichita so a birthday party was 

given for him to which the presidents of 

student councils in the high schools and 

editors of high .school papers were invited. 

Wagner also visited East High School at the 

assembly hour and crowned the king and 

queen of the Echo, school yearbook, and was 

almost mobbed, with several girls fainting in 

the crush. 

The personable young star autographed 

copies of his photographs in the Orpheum 

lobby on the day that "White Feather" 

opened. He also visited the Boeing plant and 

was photographed with a Pawnee Indian chief 

who is employed there. The chief and his 

daughter performed the traditional Eagle 

dance for him in appreciation of the handling 

of the Indian question in the picture. 

Chick Evens, 20th-Fox exploiteer, says the 

Fox Midwest boys did a great job of creating 

goodwill in their handling of Wagner in 

Wichita. 

RESEAT OR RENOVATE 

^^^^. Professional work on Seat 

^^BH Renovation — factory trained 

^^^.f crew. Your chairs recovered, 

using Foam Rubber or New 

Springs. Metal ports refinished 

in Baked Enamel— like 

new. Estimates anywhere. 

In Stock—7.200 Plywood Chairs— Like New 

HEYWOOOWAKEFIELD SEATING 

20JS« CRANO RIVER 

OCTROIT, 

MICHIGAN 

KENWOOD 3-1740 

THE55>fRE EQUIPMENT 

442 N. ILLINOIS ST., INDIANAPOLIS. INO. 

"Everything jor the Theatre"

Everybody's Excited about the . . . 

K M T A Gamkned 

DRIVE-IN and INDOOR THEATRE 

CONVENTION 

^ 

^ 

Meet Your Showmen Friends at the... 

HOTEL CONTINENTAL 

WEDNESDAY, MARCH 2nd 

Beginning at 8:30 A.M. 

Everything Covered! . . . With Special Attention to New 

^ 

MONEY-MAKING IDEAS for the Up-Beat Trend! 

It's Your Biggest Meeting of tlie Year! 

THURSDAY, MARCH 3rd!^ 

Special post-convention event 

Presented by 

MGM! 

TICKET SELLING WORKSHOP 

With 

ML "Mike 

SIMONS 

REGISTRATION FEE i 

LUNCHEON $ 

• 

M. B. SMITH, Chairman 

EARL JAMESON, Jr., 

Co-Chaii 

KANSAS-MISSOUR 

THEATRE ASS'N 

1802 Wyandotte Kansas Ci

2fi 

19.=S.=i 

• 

the 

• 

' 

• 

' • 

INDUSTRY PROFILE 

CER 

YS 

tITES 

o' 

it once if you 

f the Seven 

oes not heal, 

.ening, in the 

vhere. 

Jing or dis- 

1 3 wart or 

;estionordif- 

3wing. 

arseness or 

lormal bowel 

T CANCER 

ST ENEMY 

AHer Some Years in Distribution 

Beverly Miller Turns to Exhibition 

KANSAS CITY—Beverly Miller is an 

exhibitor who got into the amusement 

business because of his musical in- 

BEVERLY MLLER 

clinations. Born April 8. 1906. the second 

son of Dr. W. C. Miller in Huntsdale. 

Mo., the family moved to Labadie 

in Pianklin County where he attended 

high school in Washington. There he 

won a number of medals as the county 

high school champion trumpet and 

cornet player. He also played in the 

school orchestra and later with dance 

orchestras in Franklin and St. Louis 

counties. Sometimes he doubled on the 

banjo ukulele. 

When electric lights were installed in 

his home town, it had "the unusual 

population of just about 200 people 

and 100 dogs." Here Miller opened his 

first motion picture theatre, with one 

hand-cranked machine. He expanded 

tills into a gasoline circuit with portable 

machines to the towns of Gray Summit, 

Eureka, Allenton and House 

Springs. In 1925 he sold out and opened 

the Pine Lawn Theatre in St. Louis. 

This was built by nonunion labor in a 

heavily union neighborhood and Its demise 

was quick. Miller says wTyly. 

He then joined National Screen Service 

as a salesman covering St. Louis 

and Kansas City territory until 1929. 

at wliich time hf v. 

i 

!: 

' 

NSS 

Chicago office for three years. Later 

he did special work in several of Its 

territories, finally going to Indianapolis 

and Louisville for two years, then 

back to Kansas City in 1935. 

The following year he left NSS to u. 

into business for himself. He also spent 

three years in the air conditioning busiiie.ss, 

traveling the midwest and southwest 

but returning to Kansas City following 

the outbreak of World War II 

in 1941. and went to work for the old 

Producers Releasing Corp.. with an option 

to buy Into it. 

Inside a year he had bought out 

Muchmore & Patt and in 1945 sold to 

the home office Pathe Industries. He 

served as branch manager for both PRC 

and Eagle Lion, having at the time he 

left them in 1948 the Kansas City, Des 

Moines. Omaha, Denver and Salt Lake 

franchises. Making a study of the 

drive-in business, he started acquiring 

properties to build lalong with associates) 

in Jefferson City and Leavenworth 

in 1949; in Lebanon, Tenn., in 

1950. and in St. Joseph in 1952. These 

he now operates. 

Miller is now serving his second term 

as president of the Allied Independent 

Theatre Owners of Kansas-Missouri. 

He is married and while his wife Marybelle 

is a champion golfer and bowler, 

he insists she is also one of the best 

cook.s in town. His hobbies include flying, 

travel and photography. During 

the war he did considerable flying with 

the Civil Air Patrol and some ferry 

.service, holding a private pilot's license 

with around 3,000 hours of solo flying. 

He has photographed in 16mm color 

movies .scenes from several trips to 

Mexico, the Caribbean and the Mediterranean, 

as well as making colored 

slides. 

According to Miller, he only plays one 

game of golf a year, insisting he Is not 

yet old enough to become a regular 

golfer. He is particularly interested in 

exploitation stunts such as when he 

rented live alligators to publicize "Untamed 

Fury," thereby winning a national 

contest and a prize of $1,000. 

Recently he was in the national news 

because hLs pet bear Bosco has a habit 

of escaping from its pen. There are 

those who think Miller aids and abets 

these escapes for publicity purposes, 

but he always looks innocent when 

mnde. 

;an 

DCIETY 

tributed by 

FICE 

Plans $12,000 Remodeling 

At Michigan City, Ind. 

MICHIGAN CITY. IND. — A S12,000 remodeling 

program for the Liberty Theatre, 

which will double its seating capacity, Is expected 

to be begun by this fall, according 

to Manager Ted Nichols. The front of the 

theatre will be completely restyled to include 

a large lobby with deep-nap rugs, lounge 

chairs and divans and a much larger and 

more diversified concession counter. 

r..i iln\r \S iilfl iilii type 

curtains, multicolored spotlights and a newsystem 

of microphones and speakers. New 

projection equipment and four-track stereophonic 

sound will be installed and the house 

will 

be air conditioned. 

A special feature of the program includes 

the construction of a cryroom, outfitted with 

bottle warmers, toilets for young.sters and 

disposable diapers. The redesigned theatre 

also will have new. large restrooms with tile 

walls and floors.

. . Sam 

" 

' 

I 

C A G O 

Otan Leseritz of the Commercial Theatre is 

enjoyiiig his annual holiday . . . 

The 

Hilltop Drive-In near Joliet is installing a 

wide screen B&K's Lund Theatre is installing 

Cinemascope. "Doc" Hyde is the 

. . . 

manager . . . Joseph Fuelner of the H&E 

Balaban organization and his wife are taking 

a vacation in the South. 

N. S. Barger sold the Twin Drive-In to 

Loew's. He retains the Morton Grove Drive-In 

Sondra Epstein, formerly a dancing instructor 

with the Fred Astaire Studios, has 

joined the local Allied Artists staff. 

Si Greiver is booking the Crawford and 

Bugg Theatres. He is also booking the Sunset, 

the 66 and Double drive-ins which expect 

to open March 4 with "The Bridges at Toko- 

Bi" . 

Kaplan of Albert Dezel hosted 

a luncheon at Fritzel's for Raymond Burr. 

The Esquire Theatre, managed by Al Holec. 

celebrated its 17th anniversary. The Esquire, 

which has been showing films immediately 

after Loop runs, will switch to first run 

English films starting with "A Doctor in the 

House." Subsequent pictures will be "House 

of Ai-row" and "Heart of the Matter." 

To attract family groups the management 

of the Commodore Theatre has inaugurated 

a screen gome, 

i 

HOLLYWOOD takes top 

honors. As a box-office attraction, 

if is without equal. It has 

been a favorite with theatre goers for 

over 15 years. Write today for complete details. 

Be sure to give seating or car capacity. 

HOLLYWOOD AMUSEMENT CO. 

63) South Wabath Avcnua • Chlcogo S, llllnall 

a new low-admission policy. The new prices 

are 35 cents for adults and 15 cents for 

ch Idren at all times Complete hstings 

. . . 

of current attractions are now being carried 

in the Chicago American . . . The Bryn 

Mawr, Commercial, Esquire. Milford. Surf 

and Windsor theatres in Chicago, and the 

Des Plaines in Des Plaines, all H&E Balaban 

properties, have become members of 

Allied Theatres of Illinois. Jack Kii-sch. Allied 

president, announced that the Melrose Theatre, 

Melrose Park, owned by John L. Billish, 

also has joined the Allied membership. 

According to Jim Gorman. Loop Theatre 

manager. Walt Disney's Academy award nominee 

for the best two-reel short subject. 

"Siam," will open there March 4. Feature attraction 

with "Siam" will be the Japanese 

film. "Gate of Hell." 

Irwin Joseph, president of Essanjay Films, 

said that the company's double feature combmaf-on 

of "Karamoja" and "Half-Way to 

Hell" is scheduled to open March 6 at three 

Fox Wisconsin theatres; the Palace in Milwaukee, 

the Oshkosh in Oshkosh and the 

Fond du Lac at Pond du Lac. 

Alliance Amusement Co. held several meetmgs 

to discuss plans for summer operation. 

The company's 20th annual 16-week drive 

ends April 10. Meanwhile, if weather conditions 

permit, March 18 will mark the openings 

of Alliance drive-ins at Terre Haute 

and Vincennes. Indiana and Kankakee. 111. 

This is an earlier opening schedule than in 

former years. 

The simultaneous visits here of several 

stars indicated the importance of local openings. 

Rock Hudson and Barbara Rush, who 

were in town in behalf of the world premiere 

of "Captain Lightfoot" at McVickers Theatre, 

were guests of honor at an Irish coffee 

party hosted by U-I at the Hotel Sherman. 

Dorothy Malone was here to herald the 

midwest premiere of "Battle Cry" at the 

State Lake. Grace Kelly, here for the opening 

of "The Country Girl" at the United Artists, 

was feted at a cocktail party hosted by 

William Hollander of B&K. Stopping off 

before going on to New York were Claudette 

Colbert and King 'Vidor. 

Jack Carson, Mickey Rooney, Pat O'Brien, 

Rock Hudson, Denise Darcel. Celeste Holm, 

Ralph Bellamy, Barbara Rush participated in 

HANDY SUBSCRIPTION ORDER FORM 

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NAME 

POSITION 

the City of Hope telethon staged 

hours over WGN-TV. The 1955 coni 

totaled S167.013. Money raised on twc 

City of Hope telethons over 

amounted to $250,000. 

\ speciali.v written ad for the 

shewing of 'Trouble in the Glen 

Cinema had good results as indi 

the high gi-osses. The ad copy sta 

you going to stay home tonight a 

T'V or are you going to step out 

yoiu-self to some fun and relaxatio 

ing the exclusive showing of a ne 

comedy, 'Trouble in the Glen.' 

Mr. and Mrs. Otto Eitel, who. went 

a contingent of local people for the 

of "Cinerama Holiday," were host a: 

at a supper party after the open 

H. P. Realigns Francl 

In Several Territories 

From Western Edition 

HOLL'yWOOD — Territories h 

doubled by Hallmark Productions 

its franchised distributors. Jack 

and Zollie Volchok of Northwest 

Corp.. who have been handling S 

Portland exchanges for Hallmark, 

been awarded Salt Lake City ai 

zones, and they have appointed T 

as representative in these two are 

Jack Thomas, San Francisco an 

geles Hallmark distributor, has bee 

the Kansas City and St. Louis exch 

Thomas has employed Pat Patter 

.show man, to head the San Frai 

tribution and has named Claud ^ 

mer MGM and Selznick publicist, 

Kansas City and St. Louis superv: 

Hallmark also announced the a] 

of Allan S. Moritz, for 20 years 

manager in Cincinnati, as its new 

franchise distributor of Hallmark 

the Cincinnati area. 

Cai-d Mondor has been transf 

the Memphis zone to Cleveland 

"Karamoja" and "Half-Way to 

tribution exclusively in northern 

Edge, Hallmark publicist, has been 

from the St. Louis area to Ohio. 

Woodie Latimer of I 

Is Smithfield Agent 

KANSAS CITY—Woodie Latin 

Popcorn Co. recently became the 

resentative for Ye Olde Smithfie; 

Ham & Pi-oducts Co., w'ho.se adv( 

sales promotional program has 

selling appeal with the consun 

The company is offering free 1 

bicycles through trailers and oth 

ing material available on request 

The Smithfield products have 

ard for more than 200 years, tl 

basing its reputation for quality 

use of select, government-inspe 

double-cooked in open kettles a 

blended with tangy barbecue sau 

to the most delicate taste. Tl 

operates with the exhibitor by su] 

promotional material as back-b: 

ers, menu-riders, counter cards, 

mission traUers with sales-appea 

Back to Former Ovy 

SEDGEWICK, KAS.—Kermit 

former owner of the Wick T 

taken it over again. Until rece 

been operated by Donald Wall

— 

iUREAU 

h 

^ 

EE 

PLANNERS 

INFORMATION 

2-26-55 

SEARCH BUREAU 

y, as released, on 

itre Planning: 

iling Fixtures 

nbing Fixtures 

ectors 

ection Lamps 

ting 

ns 

and Marquees 

nd Equipment 

^vision 

aire Fronts 

iding Equipment 

Small-Town Editor Sums 

Up Case of Local 'Movie' 

ST. JOHN. KAS.—Jolin Caylor, manager of 

the local Pix Theatre, where he confides it 

takes "alert and farsighted" management to 

keep the balance sheets in the black, was 

pleased no little by a recent editorial written 

by Clelland Cole, editor-publisher of the St. 

John News. The editorial, titled "Have you 

seen a Movie in St. John Recently?" was 

unsolicited. It read: 

"Most small-town theatres have plenty of 

seats these days. Some of them would have 

plenty of seats for twice as many customers 

as are attending the shows. 

"Small towns could ill afford to lose their 

movie theatres. And yet the theatre gets precious 

little consideration from folks at large 

it is just a place to go when a person wants 

to see a movie—nice to have it there when 

it's wanted. 

"In the summer time, there's softball, and 

enthusiasm runs rampant. Softball gives 

your hometown movie an awful poke in the 

middle. Vacation.s hurt movies. So do picnics. 

So do night football games, and high school 

plays, and community benefits, and night 

rodeos, yet all the time, in most small cities, 

even as in St. John, the movie management, 

suffering mightily from the effects of the 

other entertainments, will stay right in there 

and do his part to boost them. Television 

has really landed a crippling blow to movie 

business. 

"We might consider what the loss of a 

movie house would do to a city like this. It 

would drive scores of youngsters out of town, 

up and down the highways, regular-Iy. It 

would send hundreds of farm folk elsewhere, 

where they could either attend or let their 

children attend a movie. It would make 

life so lonesome on the busine.ss section 

streets that on many a night even the shadows 

of prowling tomcats would echo. 

"Hometow-n businesses must have hometown 

trade if they are to do well, and as the 

New Year starts all of us might look about 

to see how we can help fellow businesses. Including 

a cracking good theatre whose manager 

is doing a good job." 

Carl G. Carter Signs Lease 

For Greenwood, Ind., House 

GREENWOOD, IND.—Carl G. Carter has 

completed a lease agreement with the Community 

House board to take over the Community 

Theatre. The lease will run for two 

years with an option to renew. 

All equipment in the theatre, owned by 

Mr. and Mrs. J. B. Sconce of Edlnburg, who 

operated the house for the past 22 years, was 

purchased by Carter. Carter said that the 

four-days-a-week policy would continue and 

that he expects to run the theatre with the 

aid of his family. 

MGM to Stop Wide-Screen 

Versions of CS Overseas 


NEW YORK—Metro-GoldwjTi-Mayer will 

discontinue releasing wide-screen versions of 

its Cinemascope pictures in the international 

market, starting Sept. 1, 1955, according to 

Morion A. Spring, first vice-president of 

Loew's International. 

"The actual cutoff date will vary with each 

country because release schedules vary," 

Spring said. An announcement from Charles 

Goldsmith, miinaging director of MGM Pictures, 

Ltd., in London said wide-screen versions 

of its Cinemascope features would stop 

Jan. 1, 1956, four months later, when it is 

believed even the smaller exhibitors will be 

equipped for Cinemascope, he said. 

"In connection with thLs announcement, 

it is important for exhibitors to realize our 

belief in the great pre.sent and the even 

greater future boxoffice value of Cinemascope 

presentations. In every country, the film 

public has given unmistakable approval to 

Cinemascope pictures with Perspecta stereophonic 

sound and has shown overwhelming 

preference to attend those theatres properly 

equipped for Cinemascope showings," Spring 

.said. He believed that it will be at least one 

year before any theatre overseas is affected 

by the new policy "because of the time required 

for a picture to play through to theatres 

not yet equipped for anamorphic projection." 

WANTED 

ORVIILE C. 

WELLS 

General Monoger 

THEATRE EQUIPMENT CO 

Theatre Equipment Solesmon who will call 

on our customers and honestly and conscientiously 

advise ond sell the proper equipment 

to the exhibitor. This man must have a 

thorough knowledge of all processes 

THEATRE EQUIPMENT CO. 

1206 Cherry St. — AO. 8107 — Toledo, Ohio 

Film Council Session 

ST. LOUIS—The January meeting of the 

Better Films Council of Greater St. Louis 

opened in the Scruggs-Vandervoort-Barney 

Auditorium at 10:30 a.m. Friday (21). This 

was the fourth of a series of meetings on 

"Motion Pictures—New Horizons," and was 

open to the public. 

further 

convenience 

led in The MODERN 

1 the first issue of 

Marc Wilder With Jeanmoire 

Dancer Marc Wilder will do a specialty routine 

with Jeanmaire in the Cole Porter musical, 

"Anything Goes." a Paramount film.

. 

35^159 Payroll Savers 

in Southern Bell • • 

MR. FRED .1. TIRXER, 

President. Sniillieni Rrll Telejilwne 

and Telegrapli Company 

"Thrift is an ohl-fnshinnpd virtue that has never fioue out of style in Anterira. 

It is one of the foiintlatiitn stones on tvltich our material uell-liein^ as a 

nation is built. The payroll deduction plan for the purchase of V. S. Savings 

Bonds provides a particularly convenirni nay for the individual to practice 

thrift, to invest in his country, help provide for its security, and uccuniulute 

a stake for the future." 

True, thrift has never gone out of style in America. In 

fact, thrift is more fashionable today than in any 

previous period in our country's history. 

For example: 

• 8.000.000 llirifty employees of 4.5.000 companies— 

among lliein 

the .3.5,159 men and women of Southern 

Bell—are investing over .$160,000,000 per month in 

U. S. Savings Bonds through the Payroll Savings Plan. 

• In 195.3. the Series E and H Savings Bonds bought by 

individuals—not banks or corporations — totaled 

$4,368,000,000. 

• Thanks to the support of the Payroll Savings Plan by 

indiistrv and business, and the thrift of millions of 

Payroll Savers, the cash value of Savings Bonds held by 

individuals amounted to $36,663,000,000 at the 

of 1953. 

What's good for Amt"ricans is good inr America. 

• Sales of E and H Bon.ls in 19.53— 22' f iiighcr 

in 1952— provided cash for all E and H Bond matui 

and redemptions and still left more than $21().()()0 

net. for the reduction of the debt. 

• Think of tiic reserve ol future purchasing pi 

represented by the uK.re than S49.000.0()0.00i 

Savings Bonds, cash value, held bv tlirittv Amerit 

A telegram, phone call or letter to Savings B' 

Division, U. S. Treasurv Department, Washing 

D. C, will bring vou all the help you need to inst 

Pavroll Savings Plan or build employee participc 

in your present plan. 

The United States Government does not pay for this advertising. The Treasury Department 

thanks, for their patriotic donation, the .4dvertising Council and 

BOXOFFICE

, 

since 

T Oiiices Claughton Staffers Receive Awards 

3 Tampa 

LA.—Two promotions 

ii-strict office of the 

lave been announced 

district manager, 

is been with the local 

been advanced from 

;tor to city manager 

g theatres. Edgar F. 

ith the organization 

;d from the manageratre 

to city manager 

lakeland. 

n with the theatres, 

jffice to the Tampa 

pa. Twenty-two the- 

district, 

t 

za in St. Petersburg 

in Awards 

e Suits 

itributor.-; have been 

five percentage suits 

district coui-t here, 

the awards to RKO, 

and 20th-Fox. The 

-Calamia Theatrical 

Bailey and I. Roy 

the suburban Genjudge 

found that the 

underreporting was 

I to 1949, when the 

» were tried together 

;rreporting, the desuits 

were barred by 

te of limitations aplat 

they were barred 

jements on the picand 

void under the 

checkers em- 

's had signed certain 

tors, certifying their 

)rs could not claim 

ig because an accord 

the exhibitor on the 

;d evidence of damle 

amounts of under- 

)wn by a comparison 

h receipts noted on 

idants, but also for 

amages. The judgamounts 

claimed by 

ppointed 

- Mrs. Jane Nelson, 

.red in Bossier City 

Shreveport, was reof 

the Joy Drive-In 

inction of being the 

)rt to manage a local 

;d for the Joy Theajy, 

the Leo Drive-In 

ar the last six years, 

chief with the 301st 

air force base. 

3atre Co. 

— Harrison-McElroy 

pictures. 516 Crocker 

irter of incorporation 

SIO.OOO. 

MIAMI—The entire staff of Claughton 

Theatres of Miami assembled recently 

for the first annual presentation of Gold 

Service awards. Shown above are employes 

who received awards, with executives 

of the chain. FYom left to right are 

Curtis H. Miller, superviîor: Howard Gale, 

doorman. Circle Theatre; Mabel Borton. 

cashier. Royal: Lillian C. Claughton, 

owner of the circuit; Virginia Hooks, 

cashier at the Embassy Theatre; Marjie 

Beard, concession attendant. Circle; Richard 

Lewis, usher at the Embassy, and Don 

Don George Sale Deed 

Recorded in Shreveport 

SHREVEPORT—The defd for the sale of 

three theati'es in Shreveport and a fourth in 

Bossier City for $550,000 was recorded in the 

office of Dozier Webster, clerk of the district 

court (15 1. Don George. Inc.. and the Commercial 

National Bank of Shreveport, trustee 

of the Don George trust for Delores M. 

George, .sold the theatres to OUie D. Harrison 

and Thomas E. McElroy for 8150,000 cash, 

and S400,000 payable in ten annual payments 

of S40,000 each. Included in the sale were 

the Don George Theatre. 500 block of Crockett 

street; the Davis on Barksdale boulevard. 

Bossier City; the Don Drive-In, Highway 80, 

and the Venus on Lakeshore drive. 

Memphis Bandit Caught 

Minutes After Robbery 

MEMPHIS— A t'unnuiu, wiio held up the 

Cros.'.town Theatre here Saturday night (19) 

II lid made off with S57 in SI bills, was 

captui-ed a few minutes later as he attempted 

to e.scape in a taxicab. Immediately 

following the robbery. Shirley Shinault. the 

cashier, had spread the alarm. Manager 

Robert Tucker attempted to follow the bandit 

but was turned back at the point of a gun. 

Two policemen received word over police 

radio of the robbery just as they were 

driving past the theatre. A passerby, noticing 

the man entering a cab, immediately Informed 

the two patrolmen, who quickly madi 

the arrest. 

Alabama House Gets C'Scope 

PELL CITY. ALA — Jame.-- Cagle. manager 

the Lyric Theatre here, has completed the 

of 

installation of Cinemascope. 

Tilzer. assistant .supervisor and public relations 

director. Sara Call, Royal cashier, 

not shown, was also selected for an 

award. 

Gold Service awards are presented annually 

to Claughton's outstanding employes, 

with selection based on efficiency, 

appearance, general ability and courtesy 

to patrons. 

The employe meeting was preceded by 

a showing of "Courtesy Is Contagious." a 

service film distributed by Filmack Trailer 

Co. Mrs. Claughton feels that this film 

has played a very important part in aiding 

the staffs of her theatres to give 

prompt and courteous service to patrons. 

Georgia Tine' Debut 

To Be at Savannah 

SAVANNAH—The Lucas Theatre here has 

been a.ssigned the Georgia premiere of "The 

Long Gray Line" because of the city's large 

Irish population. It will open on St. Patricks 

Day when the entire city joins in the celebration. 

A gigantic street parade featuring 

25 marching bands will be one of the highlights 

of the occasion this year. 

The Chamber of Commerce and officials 

of the various Irish societies in the city have 

dispatched telegi'ams to Columbia requesting 

the personal appearance of the Irish beauty 

Maureen O'Hara, who stars with Tyrone 

Power in "The Long Gray Line," the sentimental 

story of the little Irish sergeant who 

for 50 years helped "bring up the brass" at 

West Point. 

Sanford Airer Improved 

SANl-XJKU, KLA.—The Sanlord Auto Theati'e 

has undergone a transformation under 

the supervision of Manager C. B. Schlrard. 

A Moonglow lighting system has been installed, 

the place enclosed with an attractive 

steel fence, a Sodamaster fountain set up 

at the concession stand, the .screen enlarged 

to 95x42 feel and RCA equipment and Brenkert 

lamps have been added for Cinemascope. 

New Manager at Inman 

INMAN, S. C—E. H. Everett of Lancaster 

has been appointed manager of the State 

Theatre here, succeeding Bob Rippy, manager 

of the theatre for several years, who 

has been transferred to Monroe. N. C. as 

manager of a theatre there.

. . . D. 

CHARLOTTE 

Send Us Your Next Order And / 

fgj 

We Will Prove I. To You. /^j,,^ j,^ 

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SERVICE 

and 

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For over 20 yeofs 

OUR WATCH WORD 

.CENTURY ro'l'o'rD' STRONG la*S'ps 

CONCESSION EQUIPMENT AND SUPPLIES 

STANDARD THEATRE SUPPLY CO. 

215 E. Washington St., 

GREENSBORO, N. C. 

219 So. Church St. 

CHARLOTTE, N. C. 

30 YEARS OF DEPENDABLE SHOWS 

H. G. ARENSON 

3450 SELWYN AVE.. CHARLOTTE, N. C. 

^S 

A/ways A Pleasing Boxoffice Attraction 

^î^-«ljSB00KIH6 service 

13S Brevard Court, Chorlotte, N. C 

FRANK LOWRY — JOHN WOOD 

PHONE FR. S-7787 

the best source of supply for the finest 

in approved 

equipment 

TVAount Airy will have its fourth indoor house 

with the opening of the Star soon. This 

i.i the former Pix Theatre, which has been 

extens.vely remodeled. New equipment has 

been purchased by W. E. Creiger, the newowner, 

from National Theatre Supply. The 

Star will operate full time and the booking 

and buying will be handled by Reinhardt 

The Gloria, Ninety Six, ceased 

Enterprises. . . 

operations and no plans for reopening have 

The theatre in Grifton 

been announced . . . 

has reopened as the Gay, and all booking 

and buying will be handled by Queen City 

Booking Service. 

. , . 

Floyd Cox of the ChoCo Drive-In, Chocowinity, 

has resumed booking and buying 

for his situation here, formerly handled by 

Queen City . . . A. E. Miller of Lincolnton has 

turned over the booking and buying of his 

Century and Starlite Drive-In, Lincolnton; 

Strand and Lester, Chen-yville and Center, 

Maiden, to Hugh Sykes of Queen City 

L. L. Thiemer and Bill Talbert of Piedmont 

Promotions have purchased the Carolina 

Drive-In, Lenoii', and announced plans to 

operate on a first run basis . . . A. F. Sam 

jr. of Statesville Theatre corporation has 

announced the purchase of the Avon, Lenoir, 

formally operated by Floyd Hanks. 

. . . 

The Locust Drive-ln, Locust Level, is to 

be reopened on a full time basis by Paul 

McClure, who operated drive-ins at Concord 

I. Alhed of Aberdeen, who operated 

the State, Gibson, has announced its sale 

to Alvin Stanton That old demon fire 

took a rather heavy toll recently, including 

the Pi-inceton at Princeton and the Davidson 

at Davidson, which were desti'oyed. Pi'ank 

Stroud of Davidson reports that the auditorium 

was totally destroyed and damage 

was estimated at over $20,000, Neither owner 

has announced as yet any plans to rebuUd. 

Quite a few local film employes have been 

called recently to serve on jury duty. George 

.tMASCOP^ 

^ÎDE SCREEN 

everything 

for the 

theatre 

except film 

wil-kin theatre supply, inc. 

atlanta, ga. • charlotte, n. c. 

Graves, Screen Guild: Hugh McD 

. 

office manager, and Roy Bradle 

Gossett, have all served in th 

weeks . . George Ebersole of 2( 

of the oldest salesmen from poii 

in the Carolina's, has returned fi 

pital and will soon be in the tei 

. . . Sylvester Sandy, Sandy Pictu 

from a trip to Charleston ... Da 

IFE sales manager, was out co: 

hibUors in northwestern North C 

Betty Patterson has returned 

as office manager for IFE. She 

lanta recently, where she spent 

J. H. "Cy' 

in the IFE office . . . 

public, has returned to work a 

hospitalization . . . Sam Trine 

home with pneumonia. He was c 

trip to Columbia when stricken. 

Exhibitors in town booking an 

eluded Ralph Cook, the Cook, 

Gilbert Faw, Albemarle Drive-Ir 

R. T. Albrecht, Ritz, Newberry 

Monroe Drive-In, Monroe and 

Charlotte; J. W. McMillan, Latt: 

Carolina, Batesburg; R. D. Wh 

lotte. Shallot te; Luke Linder, L 

Williamston ; W. A. Gray, Joy, 

Dantzier, Midway Drive-In, Fore 

Hill, YMCA, Ware Shoals: Der 

Rose Hill, Rose HUl: WUlie San: 

Theatre Corp., Statesville; Chi 

Colonial Theatres, Valdeso; H. 

Greer Drive-In, Greer; Jim Hi| 

Lancaster; W. M. Patrick jr., Roc 

In, Rock HiU: Carl Dobbins, 

mington; Hugh Smart, State, 

Jesse Wellons, Fayetteville Dri 

etteville. 

Theatres Plan to H( 

Amer.-Korean Chai 


LOS ANGELES—Solicitation t 

tre audience collections will be 

for a fund-raising drive on b 

American-Korean Foundation, 

closed at a luncheon meeting 

exhibitors at which the guest ( 

Maj. Gen. Charles W. Christe 

of the foundation. Chairmen of 

drive will be Jerry Zigmond, wei 

manager of United Paramount c 

C. Rhoden, president of Natioi 

and Harry Arthur of the Fancl 

chain and president of the Sc 

fornia Theatre Owners Ass'n. 

On the committee with Zigrr 

and Arthur will be O. N. Srer 

Corwin, Dave Bershon, Thorn 

William Foreman, Marco Wolf, 

and Newton Jacobs. 

Merchants Plan to 

DYER, TENN.—Local merchai 

ing a plan to reopen the Dye: 

Friday nights and Saturday r 

nights. The theatre, owned by V 

has been closed several weeks. 

the Dyer Merchants Ass'n to 

house. 

Talgar Reopens in Tallahas 

TALLAHASSEE, FLA.—The 

luus been reopened under the mi

'^v^^'^v^ 

/Announcing 

Ballantyne *H' Series 

Quality * plus • Economy 

^^ 

EACH 

To meet the needs of drive-in operators who want a low cost quality 

speaker, Ballant\ne introduces its new "H" Series in-a-car speakers. 


two-tone gray enamel. Single cone speaker is of excellent quality and 

the entire unit is weather-treated to gi\e long service and protection. 

Availahle with straight cord or koiled cord at slightly higher price. 

Single-Cone 

aliiy single-cone, 

d speaker unit. 

same case as "A" 

Finished in tough 

enamel. 


Patented Ball.ini\ nc diiubje-tone speakers 


cones, one superimposed over the other, 



blue and white iwo-tone effect. Both 












et 

DOUetE-CONE HAMMERIOID GRAY DOUBIECONE HAMMERIOID CRAY SINCIE-CONE TWO TONEGRAY SINCIE-CONE 

—No Downlrght 0X90 Straight Cord—No Downlight E90 Straight Cord — No Downlight 

No Downlight 0X91 Koiled Cord — No Downlight E91 Koiled Cord — No Downlight 

— Downlight 0X92 Straight Cord — Downlight 

E92 Straight Cord — Downlight 

— Downlight 0X93 Koiled Cord — Downlight 


c k s o n St ^^Ballantijnei^wpmi^ 

#' 

H90 Straight Cord — No Downlight 

H91 Koiled Cord — No Downlight 

H92 Straight Cord — Downlight 


Omaha, 

Nebraska 

heatre Supply Corp. 

Memorial Highway 

Fatnpa, Florida 

Johnson Theatre Service 

1409 Clevclond Avenue 

New Orleans, Louisiana 

Charlotte Theatre Supply 

227 South Church St. 

Charlotte, North Carolina 

Arkansas Theatre Supply Co. 

1008 Main St 

Little Rock, Arkansas 

Dixie Theatre Service & Supply Co. 

1010 North Sloppcy Drive 

Albany, Georgia

•

. 

toll 

I 

^/? 1 rt=C 59 

Bssions 

April 

Theatre Owners of 

led a progTam for 

an April 3-5 at the 

Edgewater Park, 

has reported it will 

leaders on product 

TV. exploitai 

trade practices. 

"bring along your 

ill meet March 1. 

pen in DC 

" 

produced in India 

he Gemini Studios 

irst U. S. showing 

lington, D. C, acductions. 

national 

I Sherman, Washretained 

to handle 

The picture has 

DOO.OOO in Europe 

a 

:nt Sherman has 

Sea," a novel by 

NEW ORLEANS 

Mew t)rleans was jammed to itji peak this 

week as the carnival season reached its 

peak. Motel and hotels were bursting at the 

seams and hotel rooms were at a premium. 

Most exhibitors came into town for one day 

making the long trek home from various 

parts of the territory a hard day. Among 

those on the Row were Ira Olroyd. Teche, 

Franklin: Anna Molzon, Royal. Labadeville; 

Baker Newton, Rio Drive-In. Vidalia; Jack 

O'Quinn, Joy-Oke Theatres. Kaplan: Lefty 

Cheraime, Rebstock. Golden Meadows: 

Charles Phillips, Delta, Jonesville: Lonnie 

Davis, Solomon Theatres; Max A. Connett. 

Connett Theatres: E. Clinton. Mono. Monticello, 

Miss.: Stanley Taylor. Taylor Theatres; 

Mrs. A. Smith, Smith. Picayune. Miss., and 

Henry Fayrad and C. C. Meyers. Meyers Theatre, 

Biloxi. 

Charles Ost, U-I manager and distributor 

chairman, conducted a Brotherhood Week 

meeting at the exchange. 

Transway, Inc., local film carriers, held its 

annual banquet meeting at the Jung Hotel 

recently. Safety awards were presented to 

Vester Bounds and Cecil Bounds, Hattiesburg; 

E. Burnham. Ruston: Alex Lemoine, Plaucheville. 

and Albert Schneider. Lecompte. 

Lillian Gracianette, ledger clerk at Paramount, 

suil had the dm m her ears of the 

thousands of people who lined the streets In 

New Orleans to witness the first night parade 

of the carnival season. Lillian, a member of 

the Krewe of Orion, relates it is an experience 

she will always remember, but most of 

all she remembers the voices of the people 

holloing, "Throw me something, lady!" 

Slated for a February opening is Henry 

Raziano's Kenner Drive-In at Kenner, La. 

Raziano also owns and operates the Cinema 

there. The new drive-in is equipped for 

Cinemascope. 

Jack Burton Named 

SHERIDAN, ARK.— Jack Burton, manager 

of the Grant Theatre here, has been named 

chairman of the Grant County Chest fund 

campaign. 

Finest Small Town Theatre Mid-South 

No competition. H.ns EVERYTHING. 20 tons refrioeration. 

Latest CINEMASCOPE. W-lo-W carpeted, 

— 

tiled apartment. Garaoe. Fine new tile bldQ.. best of 

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low overhead. ALL for $28,000; SU.OOO down. Balance 

10 yrs.. 5'/. Retirement offers 4-year payout. 

Box 5778 

îgg; jkik^;] 

liriRE mil 

^SKr 

At 

»HY, JR 

EQUIP. CO. OF LA. 

Sfrccf 

Louisiono 

'HITE 

EQUIP. CO. OF N. C. 

street 

Carolina 

he Seats that ^how lip in Receipt^ - 

I I I I 



"Push-Back"' Chairs — the original, 

genuine "Push-Back "I Results show 

at the boxoffice ... for patrons pay 






more often. 


house . . . with standards and uphol- 


MR J B DUMESTRE. JR 

SOUTHEASTERN THEATRE EQUIP. CO. OF GA. 

201-3 Lucl>ic Street, N W 

Atlanta 1, Georgia 

I I ~r 

j 

1 ,—I 

stery in colors to suit your decorating 

scheme. Rugged, long-life 

features include: protected, enclosed 

removable backs 

moving parts . . . 

and seats for thorough cleaning . . . 

chairs interchangeable on standards 


Terms? >X'e've S"' '^rn\ Let us show 

you how easy it is to pay for your 

installation of Griggs "Push-Back" 

Chairs by RCA. Call us soon. We're 

ready whenever you're ready for the 

only chair that sells seatsi 

*"P»ii-B*fi"« 

MR HERBERT W SMALL 

SOUTHEASTERN THEATRE EQUIP. CO. OF FLA. 

206 E. Boy Street 

Jocksonville 4, Florida 

MR NEIL B BLOUNT 

MONARCH THEATRE SUPPLY, INC. 

492 S Second Street 

Memphis 2, Tennessee

MIAMI 

TUTiami resident B. P. Schulberg, former 

Paramount and Columbia producer and 

father of Budd Schulberg, whose "On the 

Waterfront" is up for eight Oscars, was a recent 

guest of Florida State Theatres at a 

screening of "The Country Girl" . . . "Final" 

week keeps turning into "one week more" at 

the Lincoln where "Deep in My Heart" is too 

deep in the public's heart to be canceled 

out yet. Picture Is nine weeks old here. 

Foreign films being shown at two local 

art theatres receive more and more attention 

from amusement pages, which seek to 

help educate the pubUc to these film forms. 

George Bourke wrote recently; "Just as a 

visitor from abroad might conclude all Americans 

were T Love Lucy' fans, so it is 

possible for a follower of cinema imports 

to get the idea that all foreigners are disciples 

of loose living." Cinema imports are 

a winnowed lot, he explained, often .selected 

for a liberal minded or thrill-seeking clientele, 

and thus hardly representative of either 

a nation's film output or its moral standards. 

The proper understanding and attitude is 

Florido's FIRST Supply House 

NEW ADDRESS . . . 

206 IMEMORIAL HIGHWAY 

TAIVIPA, FLORIDA 

NEW PHONE . 

. . 8-5189 

NEW CONVENIENT PARKING 

for Our Customers 

UNITED 

Visit us at our new building 

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206 Memorial Highway 

Tompa, Florida Phone 8-5189 

Mail Address: Box 375, Tampa 1, Flo. 

flLdl BOOKl OfflCf 

Experience Industry — Integrity 

Al 

Rook -Betty Whitmire 

160 Walton st. n.w. .

i spot 

i (Para), 

. Garner, 

. . F^-om 

. . The 

' Phono: 

etsSOO 

lebut 

nsational 300 per 

Memphis by storm, 

office sweepstakes 

went to the 

r!" which reported 

ay at Black Rock" 

)-Ri." in their secctively. 

fell to just 

ILsappointlng gross 

f Zanzibar" which, 

, managed an 80. 

)00) 

plus stage show. . 80 

200 

(MGM), 2nd wk.. . 100 

3rd wk. . . 90 

300 

JVILLE 

>r of Florida State 

ach district, was 

3T associates at a 

here at the George 

right, who was a 

e of 16, started his 

ai-s ago at the old 

30ga. He has held 

t 29 years. Coming 

as Harry Botwick, 

Miami. 

. 

manager, returned 

onnection with the 

h ends on June 23 

iffice manager, exexhibitors 

for the 

Deck" . . MGM's 

1 of Judson Moses 

nie Noah in French 

at FST . . . Gene 

ioneer Theatres at 

y on his way home 

Frew, U-I district 

it the local branch 

president, 

and; William Lee. 

Dale, Lake Butler, 

m Beach . . . Back 

ing of U-I bookers 

!r H. Mathews. 

was R. Cam Price, 

lied to Wilmington, 

his mother, Mrs. 

ells Big 

mark attained by 

oitation items in a 

tabloid herald for 

) Young" reached 

)nth of circulation 

the four-page tabnes 

from the picack 

page reserved 

laydates. 

Dx Sold 

heatre Enterprises. 

(X Theatre, located 

ve., near Gentilly 

tres for $100,000. 

MEMPHIS 

pilm salesmen met with Manager Reginald 

Reagan, RKO. area Brotherhood Week 

chaii-man, and arranged to have collections 

taken at theatres in this trade territory for 

the cause. M. A. Lightmaii sr. and Richard 

Lighlman, MaJco; Joe Young. Warner Bros.; 

Tom Young, 20th-Fox; Richard Settoon. U-I; 

Howard Nicholson, Paramount; Nat Wyse. 

Republic; Bailey Pi-itchard, AA; Louis 

Ingram, MGM, and Norman Colquhoun, 

Columbia, wers among executives who attended 

and helped conduct the session. 

Mrs, Nate Evans, whose husband is associated 

with Idlewild and Savoy theatres, 

is recovering at Baptist Hospital following 

surgery ... A. Whyte Bedford, Mai-ion, 

Hamilton, Ala., was a rcceirt visitor . . . 

Mrs. M. R. Steger, the Palace, Tunica, MLss., 

is recovering from an illness at Baptist Hospital 

. . . C. E. Sumner, salesman with 

National Theatre Supply, is back at work 

after an illne.ss. 

Area exhibitors, who attended the Allied 

drive-in meeting at St. Louis, included D. F. 

Bli.s.sard, Okolona. Okolona; Orris Collins, 

Capitol, Paragould; W. L. Landers, Landers, 

Batesville. and Mis. O. W. McCut

. . 

ATLANTA 

pxhibitors seen on Filmrow included C. H. 

Simpson. State Theatre, Chattanooga; 

Donald Boardman, Skyview Drive-In, Augusta; 

Juanita Foree and Juanita Bellville, 

Lakemont Drive-In, Alcoa, Tenn.; L. J. Duncan 

and Sidney Laird, Al-Dun Amusement 

. . . Elizabeth 

Co., West Point, Ga., and Tommy Lam, Lam 

Amusement Co., Rome, Ga. 

Wallace, National Screen Service, was back 

at work after a short stay in Georgia Baptist 

The girls at United Ai-tists gave 

Ho.?pital . . . 

a luncheon and stork shower Friday (18) for 

Lois McMillen, who has resigned to await 

the stork's visit. 

The Linco Theatre, Lincolnton, was completely 

destroyed by fire Sunday (13) . . . 

George Hoffman, NSS salesman in the Florida 

territory, was given a surprise luncheon 

by NSS folk, headed by Charlie Lester, at 

the Variety Club Wednesday (16) and presented 

with a plaque in appreciation of his 

24 years of service . . . Jack Weiner, MGM 

publicity man, was in following his release 

from a Jacksonville hospital, where he has 

been since Christmas as a result of injuries 

received in an automobile accident . . . Walter 

McDonald, UA booker, has been transferred 

t.i the Jacksonville office as head booker . 

Cliff Wilson. ABC Theatrical Enterprises, returned 

from a trip to Memphis. 

. . Nell 

Bob Moscow, operator of the Rialto Theatre, 

returned from a week in New York . 

Middleton, MGM, returned from a visit to 

Sandersville . . . H. J. Cleveland sr., owner 

of the Skyline Drive-In, Tuscaloosa, Ala., has 

leased the WJRD Auditorium Theatre, 

changed the name to 

the Roxy Theatre and 

is to reopen Saturday (26i. The theatre has 

been clo.sed .since 1953. The booking and buying 

will be handled by the Tom Jones Agency, 

which also handles the Skyline Drive-In. 

Tommy Thompson, president of Georgia 

Theatre Owners, arranged a three-state meeting 

at the Variety Club Wednesday (23). 

D.strict and branch managers were invited 

to attend. The discussion was on ways and 

mean,? to improve attendance in all towns 

by establishing a southeastern movietime festival 

month to run from May 15 to June 15. 

To Direct Instea(d of Pro(iuce 

Herman Hoffman originally set to produce 

the MGM film, "The Bar Sinister," will instead 

direct the opus. 

EST MANAGER RETIRES—Walter 

B. Lloyd, city manager for Florida 

State Theatres at Tampa for the past 

six years, has retired after completing 

33 years in the theatre business. During 

his long career he managed theatres 

in New York City, Chicago, Hartford 

and Miami. He also was a district 

manager for Publix in New England 

and in the middle west. A party attended 

by EST personnel and Tampa 

exhibitors was held in his honor upon 

his 

retirement. 

Only Jackson, S.C, Drive-In 

Destroyed by a Fire 

JACKSON, S. C—The Sunset Drive-In. 

Jackson's only airer, was destroyed by fire, 

with damages estimated at $15,000. The entire 

concession stand, as well as projection 

equipment, merchandise and merchandising 

equipment and two restrooms were demolished. 

Mack Foreman and L. P. Finley, co-owners, 

said they believed the fire was started due 

to defective wiring. The building and its 

contents were only partially covered by insurance. 

HANDY

lion Show 

ys Clubs 

lub's big California 

ch 12 at the Shamt 

only one but three 

bathing suits, and 

money for two new 

ming pool for the 

leach Park. 

lent 

of the board of 

w Variety, the 125x 

• 

of 75th street and 

the Latin-American 

md plans are in the 

center in Sunnyside 

en by the county. 

the gi-een light to 

proceed immediately 

Side club, and the 

iioney for the clubs 

.uction of dazzling 

; dmner-show costitrons 

and $25 for 

year is $120,000. 

1 creators, and top 

e flying in special 

nd women. 

ecret; 

Deacon 

D not pass on all 

in Memphis. This 

•yd T. Binford, 88, 

md Shelby County 

Interesting Persons 

ation 

WMCT. Binlark 

Porteous, staff 

litar. 

)rs screen only the 

butors think might 

r good movies, we 

;." Binford said on 

He said he became 

ieacon." because he 

n sulky races some 

railroad mail clerk 

ice robbed by Rube 

lin robber. He admovies 

about Jessie 

o Methodist church 

re named for Binof 

Duck Hill. Mi.s.s. 

romoted 

larold F. Ward, an 

Lsa for Video Indelen 

transferred here 

and State theatres 

:n. Ward, who has 

938. will take over 

icting manager. 

SKEM TO BE SEEIN(; K.XCERS'— 

.\nyway, the 20th C'ontury-Fox picture 

was the topic of conversation at this cocktail 

party in Dallas. Left to right: Francis 

Barr and Frank Star/, of the Interstate 

Circuit publicity staff, .Mark Sheridan, 

20tli-Fox branch manager, and Jimniie 

Gillespie, 20th-F

Announcing 



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Omaha, 

Nebroi 

J. H. Hardin Theatre Supply Co. 

714 South Hampton Rd. 

Dallas, Texas 

Century Theatre Supply Co. 

706 West Grand Avenue 

Oklahoma City, Oklahoma

and 

NTON 10 

he title of the "San 

tory to "The Texas 

torical film dealing 

exas liberty will be 

iiid Port Clark area 

. . . 

ger of the Sunset, 

th the Wind" 

film critic for the 

a midweek visitor 

hills of Boerne, and 

Idtime theatre pro- 

^paper feature story 

I second week here 

the Josephine, and 

estic . . . Interstate 

M. Watson will be 

;n's Costume Prohc 

jnicipal Auditorium 

-In has installed a 

lew projection and 

IÔMPO Oscar race 

ted at the Trail, 

Hi-Park drive-ins. 

i 

me all six Academy 

linees posted in the 

t release. "Cuidado 

ler western musical 

the No. 1 boxoffice 

draw in Latin American films, and El.sa 

Aguirre. Mexico's most exciting star. It 

played the Alameda the week ending 

There were quite a number 

February 27 . . . 

of film folk in tow-n this past week. Some 

of them came to .see the golf tournament and 

others came to attend the Texas railroad 

commission hearing held to determine if 

Kirby Film Service (Bluebonnet Film Service. 

Houston I 

Valley Film Service .should be 

allowed to have direct .service from Houston 

to San Antonio and on to the Valley and 

other parts of the territory now .served out 

of San Antonio. Attending the hearing were 

Eddie Vela, manager, Prels circuit. Victoria; 

Theo Routt, head booker. Long Theatres, 

Dallas: O. A. Woody, O&A Film Lines, Lubbock. 

Visitinc the exchanRes to book Mexican 

product was Ed Brady, Palace, San Benito. 

He also played in the golf tourney. Others 

here on film business were Wayne Long, 

Monahans; T. L. Harville. Rio, Alice ihe 

recently sold hLs Odem at Odem to William 

Hendricks, who formerly had the Azteca. 

Mathisi; Manuel Solis, Rancho Drive-In. 

Alice: Mateo Vela, the Iris, Alice: Benito 

Silvas. the Mexico, Carrizo Springs and 

Antonio Silvas, his brother, who has the 

Silvas, Asherton: E. H. Haubner, the Tejas, 

Uvalde, and other houses there, and Humberto 

and Horacio Gonzalez, the American, 

Bishop. 

Earl Snyder Acquires 

Tulsa Cove Theatre 

TULSA— Earl Snyder jr., Allied of Oklahoma 

executive, purchased the neighborhood 

Co\e Theatre from two Tulsa University 

professors, effective the 20th, and apix)inted 

L. L. Elliott, his brother-in-law, as manager 

of the 550-.seater. 

Snyder said the March 28-29 convention 

be the main concern 

of Oklahoma Allied will 

of the February 28 luncheon meeting of the 

board in the Variety Tent 22 clubrooms in 

the Biltmore Hotel at Oklahoma City. Glen 

Thompson and Snyder will report on the 

National Allied drive-ln session held at St. 

Louis recently, which they attended. Ekidie 

Jones of Sand Springs and Harold Combs 

of Oklahoma City al.so took in the St. Louis 

meeting. 

MGM will hold its Ticket Selling Workshop 

immediately following the two-day Allied 

convention. Snyder and Ed Thorne, Theatre 

Owners of Oklahoma head, urged all exhibitors 

to attend. 

Alto, Tex., Gets C'Scope 

ALTO, TEX.—O. L. Smith, owner, has installed 

Cinemascope equipment at his Alto 

Theatre. 

Mexican comic Gonzalez Gonzalez has been 

added to the featured cast of Warners' "The 

Jagged Edge." 

3st Switch In Soft Drink History 

more theatres now vending Pepsi than one year ago. 

And here's why Pepsi is (he right choice for your theatre. 

DRINKS PER GALLON 

MORE PROFIT PER DRINK 

iVIORE 

Pepsi profit tops all nationally advertised and imtionally 

available cola syrup lines. Pepsi's syrup price is 

the lowest of any nationally advertised cola— far 

lower than the nearest comparable cola. Add extra 

profits from Pepsi's extra drinks— 128 drinks per 

gallon, compared with 115 for the nearest comparable 

cola. 

PEPSI IS AMERICA'S FASTEST 

GROANING COLA DRINK 

Write for full details. 

We'll be around to discuss 

this important subject with you. 

Sterling 

Sales & Service, Inc. 

Theatre Equipment Supplies & Service 

Phone PR-3191 • 2019 Jackson Street • Dallas, Texas

. . with 

OKLAHOMA CITY 

pari Snyder of Tulsa, Oklahoma Allied 

. . . Tuesday, 

executive, was on the Row with hLs wife, 

arranging some basiness in order to get away 

for a week at Hot Springs 

Washington's Birthday, was a holiday on 

the Row. 

In booking Monday were Elizabeth Tucker, 

Pauls Valley: Opal Gray. Chickasha, and 

SELL YOUR THEATRE PRIVATELY 

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Hitjhest reputation for know-how 

and fair dealing. 30 years experience including 

exhibition. Ask Better Business Bureau, 

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ARTHUR LEAK Theatre Speciolists 

J305 Caruth. Dallas. Texas 

Telephones EM 0238 - EM 7489 

~ CONFIDENTIAL CORRESPONDENCE INVITED 

Edna Faye Still, who will take over the 

Tuttle Theatre at Tuttle for weekend operation 

to begin with. Mrs. Still leased the 

325-seater from J. A. Markel of Minco. She 

and Mrs. Gray have been managing the 

Esquire in Chickasha the last five years. 

The Tuttle was closed last December 1. Mrs. 

Gray will book and buy for Mrs. Still. For the 

time being the latter plans to drive to and 

from Chickasha, but in a month or so will 

move to the town of 1,000 population. 

The Bob Bartons, both bookers for the 

R. Lewis Barton circuit, have a new offspring 

named Roger Keith, a first child. 

Bob, son of R. Lewis Barton, is the booker, 

while his wife is his assistant. She plans to 

continue to work. 

Dave Hunt, chief barker of Variety Tent 

22, has been named vice-president in charge 

of finance by the Oklahoma County Health 

A.ss'n. Hunt is film director for KWTV, CBS 

outlet here. The health miit's base of operation 

is sponsored by the Oklahoma Variety 

tent, at a cost of about $6,000 annually. In 

addition to Variety Club Health center here, 

the tent has a center in Tulsa. 

The Barber, a Cooper Foundation situation, 

has been offering midnight stage shows of 

the variety type, along with a screen bill, 

Five minutes after a 

on Saturdays . . . 

bandit robbed the local Airline Drive-In he 

was captured, chiefly because Mant 

Williams drove up while the robbe 

progress, and chased the bandit to i 

license number. The robber, arme 

shotgun, collected $47 from the 

16-year-old cashier, Edward Ogle, 

line is owned by Barton. 

Mr. and Mrs. Don Cole of the 

Buffalo are installing a wide sc 

.some new booth equipment. The; 

had new seats installed. 

W. R. Howell Supply is installing 

at the Admiral Drive-In, Tulsa. 

Alex Blue of Tulsa and Hank Roh 

When this job is completed, the 

will be the only twin screen ope 

Oklahoma. Original plans called 

screens, but imtil now the ozoner haj 

with only one. The single screen 

already was CinemaScope equipped 

Ralph Di'ewrys of Tulsa spent last 

in Oklahoma City. He is manager 

Downtown Theatres. 

The following were amiounced as i 

bers of Variety; Dick P. May, U- 

Billy G. Moore, with a theatre disi 

John B. Martin, radio station KT( 

man; Edgar T. Bell, general manag 

tion KWTV: Harold E. Phillips, KV 

neer: Paul E. Bryant, Capitol Re( 

tributor; Glen Walker of Cooper F 

Theatres; Robert C. "Bob" Treasi 

homa City Advertiser staff; Maury 

son. advertising agency official, a 

Shanbour. local theatreman. 

n^M^ 

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SOUTHWESTERN THEATRE EQUIPMENT CO. 

1622 Austin Street 

HoustOf\ 3, Texos 

MR. J. O. HILL 

SOUTHWESTERN THEATRE EQUIPMENT CO. 

2010 Jackson Street 

Dallas 1, Texas 

MR. J. ELDON PEEK 

OKLAHOMA THEATRE SUPPLY 

628 W. Grond Avenue 

Oklohoma City 2, Oklohomo

, 

president 

. Release 

cn 

)points 

roups 

of the 

Dwiiers Ass'n. has 

nmittees to prepare 

to be held in the 

March 9-11. 

Charles Weisenberg, 

5tormy Meadows. 

Smith and Albert 

Distaff Side Is 

As Well Equipped 

As Men To Join Managerial Ranks 

1. Frank Bradley 

jj 

Charlie 

Wise and 

tality: Phil Isley, 

Heywood Sini- 

srg, 

ix. 

or not. have been 

; Workshop will be 

let Sales | 

I Success 

im that "This Is 

iter and more con- 

1 any other picture 

'abian, president of 

He said that for 

\ at many of the 

ama has exceeded 

ers often exceeded 

ed that more than 

re's attendance of 

^ 

,les through sources P 

t up to handle the 

1 as conventions, 

tions and fraternal 

e 14 cities showing 

reau was set up to 

groups, 

imotion will be exliday." 

Coupon ads 

rs within 150 miles 

it. 

g 

i 

'eriod 

I 

mt will release a || 

of them in Vista- 

|| 

ur months of 1955. is 

s "Three Ring Cir- ^ 

;chnicolor, for Jan- 

;|: 

•idges at Toko-Ri." |; 

ary. 

| 

Conquest of Space." |: 

Country Girl," a 

April, the releases 

in VistaVision and p 

les Cagney, Viveca |j 

Jean Hersholt. and 

•. starring Shelley 

I, Vittorio Gassman 

a 20-minute short 

nny Kaye, will also 

int for UNICEP in 

M 

Huddled over Flo McDonald as she reads BOXOFFICE, are other Texas Valley 

women managers. left to right, Kalhrjn Verser, Oenc Borshelt, Wava Woodward, 

Betty Lopez and Helen Carter, all of whom have made a mark for themselves in an 

industry not particularly known for fominini- participation at that level. 

HARLINGEN, TEX.—Recently, the 

Valley Morning Star, a local newspaper, 

paid tribute to a group of Valley 

gals who have proved that the 

fair sex is just as well equipped to be 

theatre managers as their male counterparts. 

In this respect, BOXOFFICE, 

too. lifts its editorial hat to these six 

distaff showmen. 

Recognized as the pioneer in years 

of service, Flo McDonald's career goes 

back to over 20 years ago and the State 

Theatre at Wichita Falls. There, a 

temporary three-day job led to the position 

of cashier and then to house 

manager. Eventually, she became manager 

of both the Capitol and Queen 

theatres in Brownsville. In Brownsville, 

.she has made quite a record for herself, 

becoming the first women ever elected 

to an executive position with the local 

Chamber of Commerce when named 

vice-president in 1942. 

An earlier start, however, was made 

by Wava Woodward, manager of the 

Strand here, who began her career in 

in 

1926, when she went to work as cashier 

of the old Rex Theatre, now the Arcadia. 

But she stayed in the business 

only a few years, resigning when she 

married. She returned to the Arcadia 

1947 as cashier and was later transferred 

to the Rialto. where she remained 

two years before going to work 

at the Strand, where she became manager 

Just a year ago. 

Helen Carter is another of the girls 

who got her start as a cashier with 

the Arcadia, where she began in 1944. 

In a short time, she worked her way 

up to assistant manager, a position she 

held until a few months ago, when she 

was named manager of the Rialto. 

A backgi'ound as a cashier also helped 

Betty Lopez, who began in that capacity 

with the Azteca, McAllen, in 

1936, later becoming cashier of the 

Queen and Palace jointly. In 1950. she 

was appointed manager of the El Rey 

there, followed by her being named 

manager of the Capitol at Brownsville 

in 1954. 

Kathryn Verser had three jobs at the 

State in Mercedes before she became 

a cashier and began her rise in managerial 

ranks. She started by selling 

popcorn, was promoted to usher and 

then to ticket taker. F^-om this position, 

her next steps included treasurer and 

assistant manager and then, transferred 

to her home town of Donna, 

manager of the Plaza, followed by two 

years as manager of the Rialto and 

Strand here. She returned to Mercedes 

last year as manager of the State. 

Gene Borshelt started her career In 

1937, while still in high school, working 

evenings and weekends as an usher. 

She became a combination usher and 

cashier at the State, Mercedes, following 

which she quit, returning to the 

business last June as auditor and relief 

manager of the Lew Bray and 

Strand here. 

Although the girls have made no 

actual survey, they do believe that the 

proportion of women managers in the 

Valley Ls considerably ahead of that 

in the state generally. 

Trail' 

irtlett and Earle 

ichanan and Dougsome 

Trail," a Lip- 

Theatre Name Changed 

FRANKLIN, TEX.—Bob Reeves jr., owner 

of the Wilder Theatre, announced that the 

name of the house will be changed to the 

ReSan. 

C'Scope to Ralls. Tex. 

RALLS. TEX.—Manager Chuck Engle of 

the Crystal Theatre reports that the house 

has been equipped for the showing of the new 

wide screen processes.

Not Enough Film Action Ezell Staffers at Galveston Mee 

So Youths Start Fire 

From New England Edition 

PROVIDENCE—Since BUI Trambukis took 

over the management of Loew's State, and 

instituted a rigid policy of forceful dealings 

with the hoodlum element, he has virtually 

wiped out vandalism in his house. However, 

the other morning, when making his usual 

daily inspection of the theatre, he noticed 

three teenagers acting suspiciously in the 

telephone room in the mezzanine section. 

Walking over to see what was transpiring, 

Trambukis discovered smoke issuing from the 

partly opened door, and the telephone book 

ablaze. 

Grabbing a fire extinguisher from the wall, 

he pinned one boy to the wall, and put out 

the blaze, both at the same time. The other 

two youths raced for the stairs and into the 

arms of a waiting policeman, who, hearing 

the scuffle, was on his way upstairs. The 

three culprits were turned over to the juvenile 

division of the court. All came from respectable 

families, including a physician and 

a contractor. 

When the vandals were questioned as to 

their motives, the youth who admitted setting 

the fire, said, "There was not enough action 

in the picture, so we thought we'd start some 

excitement." (The picture being screened was 

"The Barefoot Contessa.") 

The cases of the three -will be heard at a 

special session of the juvenile court. 

John Del Valle has been named west coast 

manager for Mayer and O'Brien, Inc., public 

relations firm. 

Personnel of the K/.ell & Associates circuit of drive-in theatres gatheret 

veston recently for their annual convention. Shown in the group shot above 

row, left to right: Dowlcn Russell, secretary and treasyurer; Margin Bates, m; 

Pasadena; Jack Yeeren, Fort Worth; Jimmy Harris, Houston; Mike Hopkim 

Billy Duckett, Dallas; George Comeaux, San Antonio; Glyn Morsbach, Aus 

Wolf, Corpus Christi; Lee Lipscomb, Fort Worth. 

Front row, standing: Albert Reynolds, general manager; James Bates, San 

Dave Young, Browns\'ille ; Mrs. Marvin Bates; Eph Charninsky, San .Antonio 

FuUenwider, secretary; President C. C. Ezell; Dorothy Mealer, cooking departn 

Trojahn, Dallas; Don Wileman, Beaumont; Conley Cox, sujiervisor, and Hu 

purchasing department. 

Front row, kneeling: Kenny Morris, Dallas; Lee Parrish, Cohen Candy Co 

at the convention; Edward Broussard. Port Arthur; Marshall Nichols, Br< 

Frank Whissenant, San Antonio; Bentley Davis, Waco; Mildred Martin and D: 

ivin, Houston. The home office is in Dallas. 

Texcis House Updated 

EDNA. TEX.—The Edna Theatre has been 

equipped for the screening of Cinemascope. 

Superscope and the other new processes, according 

to Manager Gene Fowler. 

City Commission 

Files for 

GRAND PRAIRIE, TEX. — ^ 

Grand Prairie theatre owner, hi 

candidate for the city commis 

April 5 city election. 

REGISTER NOW ... for the third ann 

1955 CONVENTION 

of 

TEXAS DRIVE-IN THEATRE OWNERS ASSOCIATK 

3 BIG DAYS MARCH 9-10-1 

• MGM WORKSHOP 

At the 

• SUPER CONCESSION FORUM 

• MAINTENANCE AND OPERATION FORUM 

• MANAGERS MEETINGS 

• OWNERS MEETINGS 

• FILM BUYING CLINICS 

the 

HOTEL ADOLPHUS. DALLAS 

.......-_.... -TEAR OUT AND MAIL-------- 

Texas Drive-ln Theatre Owners Ass'n 

1710 Jackson St. 

Dallas, 

Texas 

Gentlemen: 

Enclosed is check tor registrations 

Third Annual Convention. 

(Signed) 

REGISTRATION ONLY SIQOO 

Street 

City ;... State

' 

the 

ond 

. . 

every 

Airer 

Throw 

- Veon Newman. 

is Drive-In, says 

;hat was installed 

the longest throw 

distance between 

id new projection 

use of the great 

;e-foot lens supbuilt 

by Bausch 

:he lens exceeded 

for the old one. 

.aredo, Tex. 

lo Theatres, operhouses 

and a drive- 

1 date for construc- 

K 725-car drive-in 

as-yet un-named 

i for Cinemascope 

rge concessions opyground. 

mproved 

Jack Crane and N. 

::leveland Drive-In. 

ng several improve- 

'he screen wUl be 

e showing of CinelaygTound 

will also 

Critical of Coin TV Sets 

For Sporting Events 

From Eastern Edition 

NEW YORK—Jmimy Jemail. the "Inquiring 

Fotographer" of the New York Daily 

News, who has been seeking comment on 

current topics daily for years from people 

in the streets, has posed this question: 'What 

Will Coin Television Do for Sports?" The 

replies of six persons appeared in the Thursday 

1 10) issue. 

All comment was critical. It was said thai 

sports should be seen free on TV. that the 

movie industry would be damaged and 

thousands thrown out of jobs, that if people 

had to pay they would prefer to see live 

sports, that it would open the way for "too 

much greed by the promoters of sport events" 

and that it wouldn't be long before people 

would be asked to pay for other TV entertainment. 

One man said viewers would pay to see 

only the big events. He added that if they 

were charged for lesser spectacles, "they 

would rather get out of their homes and see 

a movie." 

Texan Buys Another 

MC CAMEY, TEX.—Frank W. Nelson, owner 

of the local Circus Drive-In and Grand 

Theatre, recently purchased the Ford Drive- 

In from H. Ford Taylor. The amount of the 

purchase price was not disclosed. 

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DAUAS MEMPHIS NEW 

Dili* f*,^,"^., 

igview 

he Longview city 

ocal theatre owners 

IS an outbreak of 

losed. 

Scope 

/înter, manager of 

rts that the house 

showing of 

proved 

ler Elmo Hooser ha.s 

e-In for the shoween 

processes. 

ime 

areparation for the 

)r has reopened his 

)ur-day week. The 

n on Friday. Satur- 

'our 

,rs with Glen Ford, 

Idward G. Bobin.son 

It Men." has opened 

>earance tour, start- 

Qialilr and Speed 

km fH tend rMi Sîil 

lis Hf*t $(,••!, 

Now Dated for 

'' 

The POPCORN MAN announces

Sell . . and Sell 

Scores of busy little messages 

go out every week to a tremendous 

audience— and they get a tremendous 

response! 

Every exhibitor is 

busy— buying, 

selling, renting, hiring. All this is 

made easier and more profitable 

with the classified ads in Clearing 

House each week. 

READ ' USE • PROFIT BY— 

Classified Ads 

in 

BOXOFFICE 

Greatest Coverage in the Field—Most Readers for Your Money 

Four Insertions for Price of Three

. . . Sol 

. . 

. . 

Records 

pening 

; brutal weather 

ly took a big slice 

)mer "The Country 

n its seconci week, 

liness. "The Counhouse 

record and 

possible considerpacity. 

It was the 

ristmas" and "Bad 

d the second for 

100) 

k (MGM), 3rd wk.. 80 

75 

3l) 85 

k 95 

nd wk 200 

3rd wk 100 

) 250 

iwn theatres beat 

xotfice in spite of 

LOW in years, which 

nd 18.000 on the 

leum. "The Bridges 

3 per cent and was 

Jnderwater!" went 

held for another 

); Untamed Heiress 

90 

rhe Sleeping Tiger 

115 

Hell Raiders of the 

90 

Ri Poro) 155 

120 

'ou ;Col); Clipped 

95 

Retires; 

an 30 Yrs. 

nearly 30 years 

lesman with 20thtz 

will retire on 

jient of a pension 

th the old William 

Lorentz joined the 

a sales capacity 

- 

since. As a Fox 

all parts of the 

t a-ssignment has 

; branch will hold 

im. starting March 

I April 30. In apy's 

i>en.sion. he is 

's exhibitors lend 

o the drive. 

; laid for a Brothi.t 

the Fontenelle 

Flynn, MGM maniced. 

PES MOINES 

Tôre than 800 youngsters packed the 

Algona Theatre at Algona to the rafters 

on a recent Saturday morning for a free 

show, sponsored by the theatre and six 

Algona dentists and the county nurse. Only 

requirement for admission was a card signed 

. 

. . . 

by the child's dentist. A similar show was 

held at the Croft Theatre in Bancroft 

Del Leaneagh has moved into the 

. 

Iowa 

Theatre building at Algona. He operates the 

North Iowa Directory Service there 

There is some comment along the Row 

concerning Lou Levy's absence when they 

gathered to dance at the recent Variety 

Club ball. Lou sat them all out, along with 

Herb Blass. Anyone want to take on the 

job of teaching these heavy-footed barkers? 

The Variety Club is making plans for 

a style show to be sponsored, of course, by 

the ladies. Co-chairmen are Mrs. Lou Levy 

and Mrs. Robert Sadler. 

F. J. "Mike" Lee. district manager, and 

D. B. McLucas. Omaha manager, were here 

for conferences with UA Manager Carl Olson 

Francis, district manager, and Nat 

Nathan.son, division manager, spent a couple 

of days with Jack Kennedy at Allied Artists. 

Repeal of Sunday Ban 

Passed by S. D. House 

PIERRE, S. D.—A bill to repeal South 

Dakota's "blue laws" banning movies and 

other forms of entertainment on Sundays 

was pa.ssed by the House of Representatives. 

The vote was 50-22. 

According to Representative Raymond 

Dana. Republican of Sioux Falls, who is 

sponsor of the measure, the blue laws were 

impossible to enforce. Speaking before the 

House, he repeated the section which would 

be repealed. It forbids movies, operas, dramatic 

performances, baseball games and other 

activities where admi.ssion is charged. Also 

banned are "jugglers and rope dancers." 

Representative John Buehler urged the 

House to write a "realistic law" and then repeal 

the obsolete sections of the present law. 

DeRochemont Names Two 

Sales Representatives 

NEW YORK—Lo;ns DeRochemont Associates 

has appointed two new sales representatives 

for "Martin Luther" in the Indianapolis 

and Des Moines-Omaha exchange 

territories. Jack Safer of Safer Films Distributors 

of Indianapolis and Meyer L. Stern 

of Lippert Pictures of the Midwest of Omaha. 

Both are effective March 1. 

A supporting role in the Sam Katzman production. 

"Jail Bait." a Columbia picture, was 

drawn by James Bell. 

Urge Exhibitors Fight 

For Film Rent Ceiling 

MINNEAPOLIS— In a per.sonal 

message to 

independent exhibitors in the current North 

Central Allied bulletin. President Bennie 

Berger called upon them to contact their 

senators and congressmen for support of the 

proposed bill designed to bring film rental 

relief to theatreowners "even before its introduction." 

S. D. Kane, NCA executive 

coun.sel, joined Berger in the plea. 

Both center their attacks on must-percentage 

demands on small grossing theatres. 

Berger urged exhibitors "to see your congre.ssmen 

and senators and tell them what 

film companies are doing while they're making 

paupers out of the small-grossing theatreowners. 

"This battle for existence cannot be won 

unless you enter into it as sincerely and 

strongly as you possibly can," Berger wrote. 

"Please apprise your local newspaper men 

of the situation and the reason why you are 

unable to get some top pictures and ask 

their help in editorials condemning the film 

company practices. Their insistence of 50 

per cent or more for every good picture made 

is confiscation. 

"Every small grossing theatreowner in the 

U. S. knoW'S that, with pre.sent high operating 

costs, it is impossible to pay those terms. 

Film salesmen and branch managers realize 

that. The only ones who don't know about 

it are those people in the ivory towers with 

the ivory heads. 

"It's a pity that it has become necessary 

to seek federal legLslation to require the 

film companies to .sell their pictures to every 

theatre in the U. S. at a price the theatre 

can afford to pay and still make a profit. 

However, the film companies have not given 

us any alternative. We must fight for our 

lives and to protect our life savings and also 

help millions of lower income citizens by 

making it possible for them to see all good 

pictures made." 

The plamied legislation, Kane said, "will 

simply put a price ceiling on all types of 

film for all types of theatres." He asserts 

"there is nothing particularly new about the 

idea— it is in effect in many foreign countries 

that are free democracies." 

for 

VistaVision 

& THEATRES with HUGE. WIDE- AREA SCREENS • CARBONS. Inc. BOONTON. N.J. 

ioT 

CinemaScope

. . Herschel 

. . V. 

. . Russ 

MILWAUKEE 

•The Century Theatre here, reopened the 18th 

with "A Star Is Born" . Burke 

Gilbert, son of the Sam Burke's. Whitefish 

Eay. was nominated for an Academy award 

for his scoring of the music for "Carmen 

Jones." He also received a nomination last 

year for the music he wTote for "The Moon 

Is Blue," and in 1953 for Ray Milland's "The 

Thief." Gilbert studied at Shorewood high. 

M.hvaukee State college, and the Juilliard 

Music School. New York City. 

Mrs. Ralph Koenig, preview chairman of 

the Better Films Council, says she .sees on an 

average of about 20 films each month and 

never tires of the routine. She has been at 

it for 19 years. The censoring group evaluates 

films as to content, production and educational 

values. F:-om the women's individual 

reports Mrs. Koenig compiles a final report, 

mimeographed copies of which are mailed to 

PTA councils, women's clubs, church groups. 

Legion posts, theatre managers, schools, college.s, 

l.braries, social groups and the press. 

. . 

. . 

Bill .\insworth of the Shawano in Shawano, 

and the Gail in Mauston was on a vacation 

to Florida . The "Variety auxiliary held 

a Valentine party Saturday (19) in the clubrooms 

at the Schroeder Hotel . The Century 

Theatre was reopened by Gran Enterprises. 

The new manager is Florence Kreischer, for- 

?Ji5SSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS®SSSSSSSSS3SSSSSSSSSSSSSS 

WE ARE 

TO SELL YOU 

STEREOPHONIC SOUND 

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BAUSCH and LOMB - HILUX-VAL 

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ANAMORPHIC LENSES 

STRONG and ASHCRAFT 

PROJECTION 

TUBE and SELENIUM 

RECTIFIERS 

COMPLETE 

THEATRE 

LAMPS 

DRIVE-IN 

EQUIPMENT 

TYPE 

SCREENS 

KOLLMORGEN - HILUX 

BACKUP and 

CENTURY and 

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WIDE SCREEN 

LENSES 

MOTIOGRAPH 

PROJECTORS and SOUND 

HEYWOOD-WAKEFIELD 

RECLINING THEATRE CHAIRS 

GULISTAN 

CARPET 

.Tier manager of the State. Cinemi 

installed and foreign films will be 

one night each week, probably Thi 

Chicago visitors who attended the i 

of Variety officers were Irving 

: 

Nathanson and Sam Levinson. T 

set aside two dates as Brave n\\ 

the club members will attend t 

baseball game in a gi-oup, having 

blocks of tickets for June 17 and 

, 

Ben Fish of Goldwyn Pictures 

Ellman of RKO . F. "Winnie" 

is the new office manager and boi 

Lippert exchange, which dlstribu 

Guild, Realart, Filmakers and DC 

in addition to Lippert films. Deb 

has charge of physical operation 

ceeds Audrey Coggins . W 

the Thomas Theatres. Iron MounI 

was a recent visitor . . . Represe 

Wisconsin Allied and the project: 

stagehands unions went to the stat 

Madison to fight a bill which woul 

light saving time up to a referei 

group hopes to influence the legisl 

mittee to reject such a measure 

passed, would call for daylight sj 

tions on AprU 5. 

Among those who attended the A 

convention at St. Louis were Ri 

in 

Hugo Vogel. Ben Marcus. Bill 

Oliver Trampe. Angelo Porchetta. 

gerald. C. Lohrbeck. Hank Toll 

Lowe. Harold Pier.son. Sid Gol 

Charles Herbst . . . Harry Mad 

.son of Sonny MacDonald. decease 

of the Warner Theatre, is now assi 

ager of the Alhambra. 

. . I 

Henry Hasse, a janitor with Fox 

died of a heart attack while sho\ 

in the driveway at his home . 

the city motion picture commissio 

po.?ed by Edward H. Synder. an a 

a talk before the weekly luncheon 

kee Democrats at the Maryland I 

der. who has studied the legal aspf 

sorship, presented a report of his f 

Mayor Zeidler appointed ten pen 

civic progress commission. Among 

Angelo Provinzano of the Alamo a: 

aires; William Geehan, former £ 

Harold Fitzgerald of Pox Wisconsii 

Perterson, secretary to the mayor 

theatre circuit booker. 

S. D. Airer to Open ir 

PLUMA, S. D.—A May opening 

for the new 500-car Mile High Di 

cording to Manager Leonard Steele 

is being built and will be operate 

Minneapolis men, Charles C. Cre 

ert Lehti and Robert Linquist. 

Nebraskan Improves 

GENEVA. NEB.—Tom Eivalt, 

Rialto Theatre, has installed equ 

the showing of the new wide-scree: 

oi 

NATIONAL CARBONS 

MOTOR GENERATOR SETS 

DES MOINES THEATRE SUPPLY CO. 

1121-23 High Street Phone 3-6520 Des Moines, Iowa 

Theatre to Kenneth Moore 

LOGAN, lOWA—Kenneth Mo 

grocer, has brought the Logan TV 

Al Gardner, who formerly was i 

tribution field out of Omaha. Th( 

ing Service is handling Moore's 

I 

booking.

Announcing 


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(son 

St 

^^ff3//a/tf^/fff()d\)i]()m(i 

Omaho, 

Nebraska 

lantyne Co. 

lackson St 

I, Nebraska 

Aved Theatre Service 

830 Lumber Exchange BM9. 

Minneapolis, Minn 

Theatre Equipment & Supply Co. 

1009 North 7th St 

Milwaukee, Wisconsin 

American Theatre Supply 

316 South Mom St 

Sioux Falls, South Dakota

. . . Cal 

. . George 

. . 

. . 

. . . Ivan 

OMAHA 

lyjyer L. 

Stern, Hollywood Pictures distributor, 

was back on the job after a long 

absence. He became ill while in New York 

and was hospitalized there two weeks before 

being allowed to return home. Stern was 

stricken in New York shortly after he arrived 

by plane from Florida . Regan, 

new 20th-Fox manager, was in Kansas City 

on business. 

Hal Burright, owner of the theatre at 

Orleans, Neb., will leave soon to manage some 

drive-ins in Kansas. Mrs. Burright will stay 

in Orleans to operate the theatre there . . . 

Lew Cole, U-I salesman, came back to work 

after being laid up for a week with an ear 

infection. 

Mrs. Nell Munkres again is operating the 

Chief Theatre at Weeping Water. It had 

been under lease by Roger Bickford . 

Sherm Fitch, RKO representative at Sioux 

Palls, was in town over the weekend . . . 

Hank McGrath, F^PCO general manager, and 

his wife returned from a vacation in Chicago 

Bard jr.. United Artists salesman, 

was awaiting a doctor's report on the possibility 

of undergoing an operation on his 

right knee. He was injured several months 

ago in an auto accident near Wahoo. 

Kenneth Moore of Woodbine, Iowa, who recently 

purchased the theatre at Logan, Iowa, 

from Al Gardner, has also taken over Gardner's 

theab-e at Woodbine. Gardner is back 

from Texas, where he has an interest in a 

dude ranch near San Antonio. Theatre Booking 

Service has the Woodbine and Logan 

accounts. 

Irving Beck, Wilber exhibitor and also the 

town's mayor, is recuperating from an operation 

at the local St. Joseph's Hospital . 

Exh bitors were enthusiastic over the Columbia 

screening of a new product trailer and 

"Three for the Show." Manager Joe Jacobs 

announced "The Long Gray Line" would open 

March 9 at the Brandeis and March 13 at the 

Sioux City Orpheum. 

. . 

Charles Thoene, Lyons exhibitor, has arranged 

for the annual amateur talent show 

March 31, sponsored by the Lyons Junior 

Woman's Club. Last year's event drew a 

turnaway crowd . "Camille" will open March 

9 at the suburban Dundee Theatre and Robert 

Stone, MGM publicist for this territory, 

has scheduled an elaborate ten-day ballyhoo 

program. 

Buys at Laurens, Iowa 

LAURENS, IOWA— E. H. "Lucky" Luchsinger, 

operator of the Elite Theatre here, 

has purchased the Reminder from Dean W. 

Alderman. Luchsinger will continue to manage 

the Elite which he has operated since 

1949. 

MINNEAPC 

fJarry B. French, Minnesota Amu 

president, was still at home 

from a virus ailment, but shoul 

at his desk shortly . . . Fay Dre 

manager, has fully recovered fror 

ne.ss that hospitalized him and h; 

his duties . . . The Todd-AO p 

in town looking over downtown 

a possible home for "Oklahoma!" 

offerings produced in that proce 

Roy Brewer, Allied Artists' excl" 

ations manager, in from the \ 

to negotiate a deal for the U- 

building. Universal will move i 

exchange building shortly. AA's pr 

ters here are too small for its 

business, according to Irving Mark 

Fuldauer, MGM div 

representative, was in town sett 

visit here of Clarence Bull, stuc 

photographer. Bull will be inte 

the press, TV and radio and m 

club appearances as part of a natio 

Ben Marcus, Columbia distric 

was in from Kansas City ... CI 

operating two Minneapolis neighbi 

atres, has relinquished the St. Pan 

hood Beaux Arts which he ha 

from Paul Mans, local circuit i 

will operate the house again. 

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MR. VIC MANHARDT 

VIC MANHARDT COMPANY, INC. 

1705-9 W. Crybourn Street 

Milwaukee 3, Wisconsin 

MR M E FROSCH 

FROSCH THEATRE SUPPLY 

1111 Currie Avenue 

Minneapolis 3, Minnesota 

MR. PAUL FINE 

WESTERN THEATRE SUPPLY ( 

214 North 15th Street 

Omaha 2, Nebraska

! Kops 

, 2nd 

. It 

MF 7."; 

n Detroit 

ge Mark 

of Detroit's seven 

better than average 

k of "The Bridges 

own with an excelouble 

bill of "Thf 

3amboo Piison" reilace 

honors, whik' 

he eiglith week of 

wk 90 

al lU-l); Abbott and 

iU-l) 90 

2nd wk 95 

der the Sea 

110 

ko-Ri (Para), 

200 

The Bamboo Prison 

140 

Night (AA); The 

.er) 85 

ountry Girl" and 

of the downtown 

took super picof 

their homes to 

md slippery streets, 

enjoyed a capacity 

unday, with a 285 

ainty. "Battle Cry" 

over the weekend, 

ng week with a 230 

;" business at the 

by a personal apner 

in the theatre 

ere he signed auto- 

:ly show and during 

230 

(20fh-Fox) 90 

me De (Arlan), ... 1 00 

;Para), 5th d. t. wk. 90 

Jna iRKO) 80 

(MGM) 80 

ra) 285 

ety Club 

:ds 

Named 

:ee chairmen for 

of Cincinnati have 

C. McNabb. chief 

: Bill Onie, house; 

ip; Abe Maius, en- 

2, sports and pastewspaper 

publicity; 

d television publiclising; 

Sam Weiss, 

Tg. the law. 

Record Exhibitor Throng 

Expected at Columbus 

George W. Wolfe Named 

Springfield Manager 

SPRINGFIELI>—George W. Wolfe of Logan, 

is the new manager of the Majestic 

Theatre here. He was appointed by Michael 

H. Chakeres, general 

manager of Springfield 

Theatres Co., and 

replaces George Bauer, 

who was promoted to 

maintenance department 

chief of Chakeres 

Theatres. 

Wolfe managed the 

Chakeres-owned Logan 

Theatre about three 

years, and prior to that 

was manager of the 

circuit's Grand in 

George W. Wolfe 

Frankfort. Ky. Before 

joining the Chakeres chain in 1952, he was 

division manager in Charleston, W. Va., for 

17 years with Hyman Theatres. 

Succeeding him at the Logan Theatre is 

Clay Hadley, who previously managed the 

Logan Drive-In in that area. At Vii-ginia 

Polytechnic Institute, Wolfe majored in mechanical 

engineering, but during the depression 

of the 1930's he got into the theatrical 

business by taking over managership of 

a small film house in Beckley, W. Va. He has 

been in the theatrical trade ever since. 

Church Bingo Raid Heads 

For Test Fight in Ohio 

COLUMBUS—Three men charged with 

conducting a bingo game for the benefit of 

Our Lady of Peace Church were held for 

the grand jury following a raid by sheriff's 

deputies. Arrested were James Kite. Jack 

Jule and W. J. Bentz. Attorney Roland G. 

Allen said he hoped to make a test case of 

the arrests. He said the church operated the 

game because it feels bingo is legal under 

state law but not under city ordinance. The 

hall raided is just north of the Columbus 

city limits. Allen pointed out that profits 

from the game are used solely for charitable 

purposes and that the church feels it has a 

legal right to operate under that basis. About 

150 persons were in the hall when the raid 

was held. 

COLUMBUS—The convention of 

the Independer.l 

Theatre Owners of Ohio and the 

MGM T.ckel Selling Workshop al the Deshlei-Hilton 

hotel here February 28 to March 

1 will bring several hundred delegates and 

guests in what pro.misas to bs one of the 

largest gatherings of theatremen ever held 

here. 

Robert Wile, ITO secretary, announced that 

Glenn Norris, eastern sales manager of 20th- 

Fox, will be one of the convention speakers, 

replacing William Gehring, Pox sales manager 

who will be unable to attend. Other speakers 

at the Monday afternoon session will be 

Maurice Bergman, eastern studio representative 

for U-I; Merlin Lewis, executive secretary 

of the Theatre Equipment & Supply 

Mfrs. Ass'n. and Abram F. Myers, chairman 

of the board and general counsel of the Allied 

States Ass'n. A forum discussion will follow 

each speaker. 

MGM's "The Blackboard Jungle" will be 

screened at 8:30 p.m. Monday at Loew's 

Broad. Tickets will be issued to all registrants 

and the theatre's loge section will be reserved 

for delegates. 

The MGM Workshop will be held in two 

sessions, at 10 a.m. Tuesday and 1:30 p.m. in 

Simons will 

the hotel's main ballroom. M. L. 

preside and panelists will include Emery 

Austin, MGM exploitation director; Jack 

Bruno, city manager of Cooper Foundation 

Theatres, Pueblo, Colo.; Ivan Ander.son, Liberty 

Theatre. North Wilkesboro. N. C; Conrad 

Brady, publicity director. Interstate Theatre, 

Houston; J. W. Gaylard, Troy Drive-In, 

Troy, Ala.; Nate Milder, .sales director of 

WHIZ-TV, Zanesville, Ohio, and Jack Lake, 

advertismg manager, Eagle-Gazette. Lancaster. 

Ohio. 

Members of the Ohio legislature will be 

guests at the noon luncheon Tue.sday in the 

Hall of Mirrors. Annual banquet will be held 

at 7 p.m. Tuesday in the main ballroom. 

Maurice Bergman will be master of ceremonies 

and entertainment will be supplied 

by Pi-of. Edwai-d Wright, Deni.son University, 

and Jack Shea, "the Mad Auctioneer." 

Elnlarging Associated Towers 

CLE\'ÊLAND — Henry Hellriegel, theatre 

building contractor, is increasing the size of 

the towers at the Associated circuit's driveins, 

starting with the Auto Theatre In North 

Canton. 

TONE 

SCREENS 

EQUIPMENT CO. 

thigan St., N.W. 

Rapids 2, Mich. 

his I Sondoyt 3-2411 

Wife of Paul Pontius Dies 

WOODVILLE, OHIO—The wife of Paul 

L. Pontius, owner of the Little Flower Drive- 

In at Ottawa, suffered a fatal heart attack 

while visiting her daughter Mrs. Dorothy 

Denlinger in LaMesa, Calif. Burial was in 

Geneva. Ind. Mrs. Pontius was born in Toledo 

and moved here 16 years ago with her 

husband, who owned and operated the Limelite 

Theatre. About five years ago he leased 

the Limelite to George Wakely and retired 

from active business. La.st spring he made 

a comeback when he acquired the Little 

Flower Drive-In. Mr. and Mrs. Pontius 

made their home in Perrysburg. Pontius 

and their daughter are the only survivors. 

RCA 

Dealer 

You con olwoyf 

dopcnd on RCA 

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Woodward 1-1122 

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. . 

Whatever you need— 

we can supply it. 

ERNIE FORBES 

Theatre Supply 

Detroit 1, Mich. 

Service Porti Repoin 

DETROIT POPCORN CO. 

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. , Jack 

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. . The 

. 

( 

Sidewalk Spill Produces 

$75,000 Damage Suit 

CLEVELAND — A $75,000 damage suit 

against the Fairmount Center Co. and the 

Fairmount Amusement Co., owner and lessee 

respectively, has been filed in common pleas 

court by a visiting newspaper editor from 

Lebanon. 

Joseph Ghanem, editor and publisher of La 

Revue De Liban, claimed that he suffered 

permanent injury when he fell on ice on the 

sidewalk in front of the Fairmount last 

December 5. The petition charges the defendants 

had been negligent in allowing water to 

drip from the marquee to the sidewalk, 

thereby creating a hazard. 

The suit alleges that Ghanem has undergone 

surgery for the insertion of a plate to 

unite the fractured arm bone, and that 

another operation must be performed for its 

removal. 

Ghanem reportedly was consultant on Middle 

East affairs to General Eisenhower and 

John Poster Dulles during the war. 

BREAKING RECORDS NOW IN THE 

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NOW OPEN . 

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Edw. Bag*r, Prop. 

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Meals Served 6 A. M. to 7 P. M. 

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CLEVELAND 

T ocal exhibitors will make theatre collections 

during Brotherhood Week, it was agreed 

at a meeting conducted by exhibitor chairman 

Meyer Fine and distributor chairman Danny 

Rosenthal. A trailer attached to the current 

newsreel will make the pitch to the audience 

Gertz. Stu Cangney and Andy Anderson 

made a threesome to do some ice 

fishing on Lake Erie, with the thermometer 

hitting zero . . . Dale Ellman. with a summer 

drive-in at Bellfontaine and an all-year airer 

in Florida, is starting to book for the Bellefontaine 

ozoner. 

Nicky Wellman, 21-year-old son of Pete 

Wellman, Girard Theatre owner, is a star 

wrestler at Case Institute of Technology, 

where he is a junior . . . The father of Mrs. 

Ted Vermes, wife of the co-owner of the 

Yorktown, Mercury and New Y theatres, died 

recently and was buried in Ai-lington National 

Cemetery . Variety Club gin rummy 

Calcutta came off on schedule St. Valentine's 

Day. with Jules Livingston of Republic finishing 

in first place. Runnerup was Ray 

Schmertz, 20th-Fox city salesman and, as 

usual, UA's Aaron Wayne finished in fourth • 

place. Danny Rosenthal, entertainment 

chairman, was reported to have made a good 

grade as auctioneer. 

The Moreland Theatre on Buckeye road is 

soon to be opened by C. H. Kuenzi and S. V. 

Pancner. who operate the Mount Pleasant 

Theatre. Both theatres are being equipped 

by M. H. Fritchle of Oliver Theatre Supply 

with Cinemascope. It is understood that 

Herb Horstemeier will buy and book for the 

two houses. 

Nat Barach wants all and sundry to know 

that he has on hand 40x60 and 30x40 displays 

for theatre lobbies on the "Take Them to 

the Movies" campaign, which is being backed 

by the Industry. 

Visitors this past cold and blustering week 

included Peter Wellman, Girard; George 

George, Youngstown; Mike Masandrea, who 

closed his Mayfield Theatre; Joseph Berston, 

Mineral City, and Tom Gregory, Shelby . . . 

Even Ruth Gardiniere, Co-op booker, succumbed 

to the bad weather and donned a hat 

Schultz, Allied Artists franchise 

owner, and Mrs. Schultz returned from a 

brief Florida vacation . . . Abe Kramer, who 

shifts from Florida sunshine to Cleveland 

snow about once a month, is currently in town. 

Mary Drews, who is now listed as a housewife, 

is back at Republic for a couple of 

weeks, breaking in new booker Paul Hartnett 

. , . P. L. Tanner of Film Transit Co. and 

Mrs. Tanner moved into their newly purchased 

Forest Hill home . . . Imperial Pictures 

has expanded and is now incorporating 

the space formerly occupied by Herb Horstemeier, 

where you will now find booker Betty 

Bluffestone. Al Sunshine, co-owner with Mrs. 

Bernie Rubin in the independent exchange, is 

combining his Advanads and Imperial offices 

. . . Leonard Greenberger will substitute for 

his absentee father Henry at the ITOO board 

meeting Sunday i27K preceding the opening 

of the convention the following day ... A 

new ITOO member is Robert Strauss, 

Camargo Theatre, Madeira. 

Marshall Fine of Associated circuit, elder 

son of the circuit's president, is reported engaged 

to Patricia Crow of McKeesport, Pa.. 

a student at Northwestern Univei 

foi- a June wedding are in the mal 

esting feature of the engagement 

mother of the bride-to-be was a 

at the wedding of the groom-to-1 

. . . Sylvester "Sly" Pierce, former 

the Berea Theatre, Berea, has bee 

manager of the WLndameer Thea1 

ceeds Norbert Clark who resigned 

advertising firm in Columbus . 

UA exchange is holding tight to f 

Group 2 of the Robert Benjamin 

with only two more weeks to go 

reckoning. 

merly occupied by the Republic s 

A son was born on St. Valenti 

the wife of Bert Lefkowich of the 

cii-cuit . . . State Films has move 

East 23rd St. to the Film buildin 

inspection rooms. P. K. Wessel, 

State Films, has Harry Schoenbi 

Kothe w'ith him as assistants . . . 

of the Foster Theatre, Youngst 

cuperating from surgery at th 

Hospital. 

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77 

/Announcing 


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INC. 

ERHIE FORBES THEATRE SI 

214 W. Montcolm Street 

1, Michigan

; theatre 

. . Ernie 

. . Stan 

. . "Captain 

:6. 1955 NE 79 

. . 

ler Quits H ARTFORD Hartford State Turns 

leatre 

ner resigned last 

of the University 

ition he has held 

Stanley 

was high 

Sumner 

on the 

)54, he instituted 

for patrons over 

ncomes, a policy 

oy the four other 

is being tried out 

lit. 

; in New England 

iephone answering 

nufactured by the 

Co. 

licy of staggering 

y that every other 

ent on before the 

arly bird" patrons 

the top attraction 

rope off a section 

and .selling them 

I'ith student,s and 

rsity. the bulk of 

d his theatre for 

first film of the 

\hich the students 

reached 

my occasions, 

niversity has been 

10 resigned as dis- 

A. Loew Theatres. 

t E. M. Loew's 

êral years before 

district manager, 

lying and booking 

Idy Shows 

iartford 

mujoiity of downto 

neighborhood 

1 with much favor 

rning kiddy shows, 

n Calvocoressci of 

Co. have taken a 

it 

i-seat Star, where 

licy to make a top 

shows. 

the opening time 

n began the schedrtoons. 

in addition 

iture bill for both 

rograms that day. 

Menschell also inidget. 

Holt production. 

;:o film, has been 

n." 

lyjrs. Fred R. Greenway, wife of the Palace 

manager, wrote from Chicago that snow 

and cold were taking their toll of theatre 

grosses in the middlewest. Mrs. Greenway 

has been visiting an ailing sister in the Illinois 

metropolis, and from there goes by train 

to Las Vegas to visit more relatives before 

coming east . . . Jack Sanson, Stanley Warner 

Strand, was reported in good condition at 

Manchester Memorial Hospital, following surgery. 

Relief manager was Jean DuBerry. 

manager of the SW Art, Springfield ... Ed 

Hale of Buena Vista was in town ahead of 

•20,000 Leagues Under the Sea." 

Visiting the SW Strand were Harry Fein- 

.stein, zone manager; James M, Totman, 

assistant, and Jame.s Bracken, zone contact 

manager . Grecula, ex-advertising 

and publicity chief for Hartford Theatres 

circuit, was in town on a day off from the 

managership of the Walter Reade Paramount, 

Plainfield, N. J. . Lightfoot" was 

sneak-previewed at the SW Strand . . , It's 

the 18th wedding anniversary for the Sam 

Raders. he's the theatre artist. 

Down Meriden way, Leo Ricci of the Capitol 

Theatre served as ticket chairman for the 

country store night, sponsored by the local 

Lions Club , Sinski. with the Arch 

Street Theatre for 16 years. New Britain, was 

in on a brief visit. He's now' with a department 

store there in an executive capacity . 

The Danbury area Council of Churches is 

planning to hold a sunrise service Easter 

Sunday at the Lockwood & Gordon Danbury 

Drive-In. 

Dave Lustig of the Columbia exploitation 

department was in Hartford and Bridgeport, 

ahead of "The Long Gray Line" . . . Joe 

Giobbi. Crown Theatre, reported plans were 

proceeding for reopening soon of the downtown 

subsequent run house, following exten- 

. . . 

sive remodeling, including the installation of 

air conditioning Joe Dolgin of the Pine 

Drive-In. Waterbury. and Mrs, Dolgin have 

returned from a Florida vacation 

back were Mr. and Mrs. 

. . 

Sam Harris 

. 

of 

Also 

the 

State here. 

PROVIDENCE 

The new dance. Americano dance, as performed 

by Abbe Lane in "The Americano" 

was used by Dave Levin. Albee manager, 

as part of his exploitation for the attraction 

at his hou.se. Levin had the local 

Arthur Murray studio to give two free lessons 

in the new dance to winners in a contest 

he devised. 

For "liOng John Silver," Newberry's department 

store, which last week purchased 

the state's largest Rexall -Liggett store, is 

conducting a monster treasure hunt in which 

all Newberry patrons are given keys, a few 

of which will open a treasure chest, and win 

over 100 awards. Topping the list is a paid 

two-week Florida vacation for two and a 

chest of silverware. The promotion has got 

the whole town talking. 

Billy DeWolfe, the comedy star, was booked 

into the Garden Room of the Sheraton-Biltmore 

Hotel for a four-day engagement. 

More to Screen Fare 

HARTFORD—Live shows, at one time 

among the highest-grossing attractions In 

regional theatres, are down to an alltime low, 

?.nd there are indications of still more reductions 

in the field. 

Only remaining combination motion picture-vaudeville 

house in Connecticut is the 

4,200-seat local State Theatre, owned and operated 

by the Harris Bros. Normal policy in 

recent years has been Saturday-Sunday 

name attractions on stage, supplemented by 

subsequent run films on screen at $1 top. 

That the remaining top names in vaudeville 

are finding TV ventures more than profitable 

can be seen in fact that of late the 

downtown State has had to concentrate solely 

on motion pictli)-es on .some weekends, for 

lack of suitable attractions. Last weekend, 

for example, the theatre brought back "Sabrina" 

(Para) and "Human Jungle" (AA). 

with this price scale: Adults, Saturday. 30 

cents, 11:30 a.m. to 5 p.m.; nights and Sunday, 

50 cents; children, 18 cents at all times. 

In recent years, Loew's Poli-New England 

Theatres has brought in occasional headliner 

vaudeville revues at several of its larger 

houses, notably the Poli, Waterbury. As a 

regular policy, however, the circuit, headed 

by Harry F. Shaw, division manager, seems 

to shy away from vaudeville and concentrates 

on screen offerings. 

The Terrace Room of the newly completed 

$7,500,000 Statler Hotel, latest addition to the 

Hartford hotel picture, has dropped its name 

floor shows in favor of a continuous dance 

policy. Mondays through Saturdays, with entertainment 

bookers confiding that weekend 

trade, usually a sell out. was not enough to 

compensate for light grosses Mondays through 

Thur.sdays. 

Wright's Steak House. Plainville. a 400- 

capacity night club, most recently on continuous 

dance policy, has launched name attractions, 

featuring such names as Ella 

Fitzgerald. Phil Spitalny's Hour of Charm, 

Duke Ellington. Wednesdays through Saturdays. 

Entertainment bookers believe the policy 

i.s doomed to failure because of metropolitan 

Hartford showseekers' habit to patronize 

such locations only on weekends. 

Buddy Adier will produce "The Day the 

Century Ended" for 20th Century-Fox. 

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Hancock 6-7984 445 Staller Building 

Bciton, Mossachutcrts

Vnnounclng 


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INDEPENDENT THEATRE SUPPLY CO. 

28 Winchester St. 

Boston, Mass. 

NORPAT SALES 

113 West 42nd St. 

New York, New York 

Inc

I been 

. . 

—— 

— 

— 

— 

— 

Cineromo), 

— 

— — 

— 

5. 1955 fli 

— 

4 V E N Boxoffice Marks at Boston Touch 

ason resumed with 

New Highs With Two Big Openings 

Pike. Newington. 

other ozoners. iny. 

and the Wolcott. 

n mid-March . 

per at 

U-I. was in 

[er spot was filled 

subbing at 

ig. Columbia press 

nd Bridgeport on 

•hich opens at the 

ridgeport Wednes- 

Friday (4) . . . The 

und and projection 

ler zone office, was 

and Bob Schwartz 

eans vacation . . . 

sistant manager at 

GM press agent in 

h Dakota and part 

e ran into 30 below 

i'ould like to hear 

in this state, who 

he MGM exchange 

Eva Cooperstock. 

ie to Alec Schimel 

lorida . , . William 

1 "The Long Gray 

ess interviews . . . 

; manager for SW. 

ce for two days of 

:asy to use 

BOSTON— Boston boxoffices received a tre- 

i 

. 

mendous boost when "The Country Girl" 

bowed in at the Astor to break all attendance 

records with 450 per cent, while "20.000 

Leagues Under the Sea" piled up an impressive 

300 at the Memorial, breaking all dollar 

gross records with the exception of "The 

Robe," which played in 1953 at a higher admission. 

Most other first runs were holdovers 

and reported grosses around the average 

mark. 

(Avcrogc Is 100) 

Astor The Counfry Girl iPoro) 450 

Beacon Hill Romeo and Juliet (UA), 8fh wk 80 

Boston This Is Cinerama 59th\ wk. . 

Exeter Street The Detective Col) 

90 

130 

Memorial 20,000 Leagues Under the Seo 

[Buena Vista) 

300 

Metropolitan The Bridges of Toko-Ri iPara); 

The Other Womon (20th-Fox), 2nd wk no 

Poromount and Fenway The Racers (20th-Fox); 

Black 13 (20th-Fox), 2nd wk 

90 

State and Orpheum Green Fire (MGM); White 

Orchid (UA) 

95 

Long "Kidnappers' Run 

High in Hartford 

HARTFORD — "The Little Kidnappers" continued 

its sensational Hartford run with a 

250 for its ninth week, the first film to go 

beyond eight weeks here since 1946. In second 

place was the first stanza of "20.000 Leagues 

Under the Sea." which reported an excellent 

175. Grpsses otherwise were just around the 

average mark. 

Allyn Long John Silver (DCA); The Atomic Kid 

(Rep) 

.110 

Art The Little Kidnoppers (UA), 9th wk 

.250 

1 

E M. Locw Ten Wonted Men iCol), An Inspector 

Colls (Assoc Artiits) 90 

Poll—Jupiter's Darling (MGM), White Orchid (UA) )00 

Polace West of Zanzibar U 1, Yellow Mountain 

(U-I) 

StrorKJ—20,000 Leagues Under the Seo 

85 

(Buena Vista) 175 

'Dreams' Sfill Leads 

Parade in Providence 

PROVIDENCE— After a record-breaking 

four-week enga«ement at the Avon Cinema, 

"Bread. Love and Dreams" was moved downtown 

to Lockwood & Gordon's newly acquired 

Westminster Playhouse. The move was made 

to clear the way for the return engagement 

of "Hamlet" at the east side art theatre. 

Albee The Americono (RKO) 115 

Loew's Many Rivers to Cross (MGM) 115 

Maiestic- The Rocers i20th-Fox) 110 

Strand The Bridges of Toko-Ri Para) 130 

Westminster Playhouse Bread, Love ond Dreams 

(IFE), 5th local wk 110 

'Bad Day' Big Draw 

In New Haven Nod 

NEW HAVEN— "Bad Day at Black Rock" 

doubled the normal gioss at Loew's College 

and was held for a second week. "Green 

Pii'e" and "The Far Country" drew 5 to 15 

per cent above normal at Loew's Poll and the 

Roger Sherman. 

College Bod Day at Block Rock MGM), Crest of 

the Wove (MGM) 200 

Paramount Tonight's the Night (AA); The Yellow 

Mountain (U-I) 60 

Poll Green Fire (MGM); The Fast ond the Furious 

(ARC) 105 

Roger Shermon The For Country I U-I); Port of 

Hell (AA) 115 

ctric 

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rmos) Coffee Tanks come in three sizes— 3, 5 and 10 gallons. High 

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. . And 

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BOSTON 

The Francis O'Neils are receiving congratulations 

on the birth of their second son 

and third child. 0"Neil now is the manager 

of the Paramount in BaiTe. Vt., for New- 

England Theatres, but he will be transferred 

soon to the Paramount in Rutland. 

The Barre post is to be taken by William 

Murphy, former manager at the Allyn in 

Hartford . speaking of Barre, it is 

possible that the world premiere of Alfred 

Hitchcock's "Trouble With Harry" will be 

held at the Paramount there. Tlie film was 

shot in nearby Stow. 

Additional contracts for the Goodwill 

Award advertising medium have been signed 

by the Roy E. Heffner Co. and Arthur Viano 

for his Teel Square. Somerville, and his 

Regent, Arlington, extending the plan to all 

four theatres in his circuit . . . Other theatres 

signed are the Uptown in Lynn, by 

Louis Richmond: the Bijou in Woonsocket 

and the Lafayette in Central Falls, R. I., 

by Melvin Safner. and the Marlboro in Marlboro, 

by American Theatres Corp. 

The Lexington Theatre is being leased to 

Ernest Warren, starting March 1. Warren, 

who operates the Paramount in Needham 

and the Strand in Canton, will install 

Cinemascope with stereophonic .sound and is 

considering changing the name to the 

Minute Man or the Lex. The front will be 

remodeled and the inside will be redecorated 

and refreshed. This 490-seater is the only 

theatre in the town, and for years was 

operated by the late William Viano and 

later by members of his family. The most 

recent lessee was Stanley Eilenberg who gave 

up last spring. It has been closed since 

then. Warren expects to have the theatre 

ready for a March 15 reopening. 

Smith Management Co. has taken a longterm 

lease on a drive-in being constructed 

in Hartford by A. J. Bronstein & Associates. 

The 2,000-car operation is located on North 

Meadow street. This is the second drive-in 

being built for the 1955 .season under the 

Smith banner. William Riseman Associates 

of Boston is erecting a huge drive-in in 

Jersey City, for Smith. 

Mr. and Mrs. Samuel Feldman of the 

Capitol in Winchenden have announced the 

arrival of their first son and second child, 

named Bernard Shawn. They sent out attractive 

and unusual announcement cards to 

their industry friends. 

Automatic telephone answering service has 

been installed in four theatres in this area, 

starting with the University Theatre. Cambridge 

early this season. Others are the Norwood 

in Norwood, the Embassy in Waltham 

and the Paramount in Needham. The device. 

manufactured by New England 

Co., repeats messages recorded 

before by the manager which 

starting time and programs of 

performance. These are am 

played to customers calling in 

theatre is closed. 

Flames scorched the Champ ' 

Spencer, owned by Al Davis, when 

out in a store in the same block, 

tre closed at the time . . . Joe L 

thumper for RKO, was working in 

cut, western Massachusetts, Rh( 

and New Hampshire on the can 

"Underwater!" which will play 

Memorial here after "20,000 Leag 

the Sea" and "The Far Country 

BRIDGEPC 

lôn Felix, manager of the Bev 

. . . Ernest 

. . . Loew's 

active member of this year' 

Festival committee 

back in Loew's Majestic projecl 

after virus attack 

shifted from Friday to a Tuesda 

Dave Lustig was in for Columbi; 

"Long Gray Line" at the Beverl; 

Way . . . The Avon in Stamford 

Silver Chalice" for a second week 

Community, in Fairfield, has lai 

ovenware deal. 



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CAPITOL THEATRE SUPPLY CO. 

28 Piedmont Street 

Boston 16, Massachusetts 


rating scheme. Rugged, Ion 

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* 'P/zsA-fiafi "g

Fees End Naf Taylor Elected to Third Term 

isic Users 

As President of Film Pioneers 

3. G. Simpson of the 

ty of Canada, repreler 

music users, told 

on copyrights and 

February 17 that all 

Duld be abolished for 

ducers. broadcasters 

at the mere playing 

by MPSC members 

losers and publishers 

of the musical secontended, 

that the 

the protective society 

re than $1,000,000 a 

Ising and promotion 

pyright owners, 

le MPSC brief, "logder 

the abolition of 

1 part of copyright." 

., headed by Chief 

va Scotia, heard the 

ivs that performing 

illected on composi- 

;inal copyright had 

se new musical arjyrighted. 

jlaimed by both orthe 

Composers, Aus'n 

of Canada and 

)n cited as examples 

jd Save the Queen" 

n of Canada, "The 

Directors for 195.5 are (back row, left to rightl: Harry Lester, George Altman, 

Charles Dentlcheck and

. . Jack 

. . Snowstorms 

. . Westmount 

. . Famous 

. . Monty 

. . Dick 

. 

MONTREAL 

II II theatres of the Quebec Cinema Booking 

are now equipped with wide screen and 

Cinemascope, the Capitol Theatre at Rivieredu-Loop 

completing the installations . . . The 

Huntingdon, Que., theatre pool, consisting 

of the Huntingdon, operated by Kenneth 

. 

Hatton, and the O'Connor, by T. H. Ti'ow, has 

been broken up below 

Quebec City can be very bad and cause considerable 

disruptions. Two QCB theatres 

in the area, the Cartier at Rimouski and the 

Royal at Mont Joli, had to close their doors 

because of heavy snowfall which blocked all 

The Allied Artists Dominionwide 

circulation . . . 

First Sales and Playdate Drive began 

February 7 and will end May 28. N. A. Taylor 

is AA president; D. V. Rosen, general manager; 

J. Bernstein, general sales manager; 

G. Hoyt, manager at St. John; J. Oupcher, 

manager, and S. Jacobs, salesman at Montreal; 

I. Shapiro, salesman at Toronto; 

M. Shnier, manager, and M. Mandell, salesman 

at Winnipeg; R. Zelickson, manager at 

Calgary, and L. Segal, manager at Vancouver. 

Oupcher reported outstanding films coming 

soon include two Cinemascope features, "The 

Warrior" and "Wichita." 

The Norman H. Moray silver anniversary 

month—^May 1 through May 28—will be celebrated 

by Warner Bros, offices. Moray is 

head of WB's short subjects department . . . 

Peter S. Myers, Toronto, was at 20th-Fox 

here Roher, president of Peerless 

. 

Films, went to New York City on business. 

Leaving: for points south across the border 

were Eugene Venne of the Avalon, Longueuil, 

motoring to Daytona Beach with his wife, and 

Mr. and Mrs. L. Payeur of the Pigalle of 

Thetford Mines, to Miami Beach. The Payeurs 

are still recuperating from injuries suffered 

in a collision of their car with a truck. She 

suffered a broken wrist and foot injury, while 

he received severe lacerations from head to 

foot. Their car was a total loss . . . Jacqueline 

Osher, UA cashier, and Morey Hamat, salesman, 

were home ill . . . John Levitt, salesman 

for Columbia, had a thrilling experience recently. 

Driving one evening, he noticed an 

automobile apparently chasing him. He 

stopped, waited a minute or so. but the other 

car also stopped. On restarting Levitt noticed 

that the car was still following him, so once 

again he braked but this time the motorist 

came to him and told Levitt his car was on 

fire. Levitt quickly got out of his car and 

noticed that a battery cable was rubbing on 

the wooden container. With the help of the 

chaser. Levitt put out the blaze with handfuls 

of snow. 

Visitors on Filmrow: Charles Magnan, the 

Victoria at Victoriaville; Maurice Duhamel, 

I 

447 SFADINA | 

TORONTO, 

ONTAKIO 

bestT^ 

SPECIAL 

i JiinT^ 

"Ixclutive Canadian Distributor For Filmock" 

Auclair circuit; Henry Lodge, Lise at Asbestos; 

Georges Champagne, manager of several 

theatres at Shawinigan Falls, and Gaston 

Theroux of the Asbestos of Asbestos, Que. 

Henri Letondal, 53. motion picture charactor 

actor who died recently, was a native 

of Montreal and well known for his Hollywood 

radio talk carried in Montreal weekly by 

radio station CKAC. Letondal once operated 

a motion picture theatre here, ran a radio 

program and later a night club. He had been 

in Hollywood for the past nine years. He 

appeared in "Come to the Stable," "The 

Razor's Edge," "The Magnificent Doll," "Kind 

Lady." "Gentlemen Prefer Blondes" and "The 

Sea Chase." He was secretary of the Foreign 

Press Ass'n in Hollywood at the time of his 

death. 

The Imperial Theatre is reported trying to 

obtain permission for children to be allowed 

to see Cinerama ... It is expected that Paramount's 

short to promote its VistaVision 

process will hit Montreal screens in a couple 

of months . Theatre's doorman 

Bert Trounce was officially thanked by members 

of the Canadian Paraplegic Ass'n for his 

help to its members who come to the theatre 

in wheelchairs. 

Cameron Says Young 

Jim 

Are Not Delinquents 

FORT WILLIAM. ONT.—Close contact 

with the students and teenagers in the local 

schools has always proven a worth while 

venture for Jim Cameron, Famous Players 

supervisor. Concrete proof of this diplomatic 

relationship is the fact the local Capitol 

Theatre has never had incidents of slashed 

seats, paper clips piercing the screen, lipstick 

writing on walls or any of the evils 

generally attributed to the young set. 

Cameron recently had the opportunity of 

addressing the student body of a local school 

to discuss the subject of teenagers. He expressed 

the opinion that student^s develop 

an antagonism towai-ds the word teenage 

because adults too readily connected it with 

juvenile deliquency. But that in his opinion 

there were no more deliquents in the teenage 

group than any other. Cameron went 

on to point out that generally teenagers 

conduct them.selves as ladies and gentlemen 

and, though there may be two or three who 

spoil it for the whole, the behavior of the 

great majority is exemplary. Cameron urged 

the students to make up for the deficiency 

of the few by maintaining a high standard 

of behavior. He concluded his talk by saying 

that the only thing wrong he could find in 

the teenag'e group was that he did not 

belong to it. 

NFB Film Nominated 

MONTREAL—The National Film Board's 

40-minute color film, "The Stratford Adventure," 

has been nominated for an Academy of 

Motion Picture Arts and Sciences award in 

the documentary feature class. Competing 

with "The Stratford Adventure" for an Oscar 

is DLsney's "The Vanishing Prairie," the NFB 

said. 

The NFB film was directed by Morten 

Parker; script by Gudrun Parker, camera 

direction by Don Wilder, and the producer 

Guy Glover. It is distributed by Columbia 

Pictures in Canada. Glover, the producer, is 

an authority on ballet, documentary film and 

theatre. 

VANCOUV 

. 

Xxr Brotherton opened his new 

Theatre at Nakusp. B. C. 

equipment was by Perkins Elect 

McMillan of the Studio was on 

holiday Players 

representatives are meeting witl 

union leaders to negotiate a ne 

working agreement . . . Also frc 

office film unions with distribute 

pendent exhibitors have decidec 

changes and theatre unions for 

ting down expenses due to bad 

past year through TV competiti 

Ozoners suffered their worst 

year as a result of cool, rainy we 

ever the winter has been mild i 

are opening early this year. ! 

operating in British Columbia . 

outdoor theatres are expected 

April and May. Resigning to be( 

nurses at the Provincial Mental 

Essondale are Esther Nichols, cc 

at the Dominion, and Joy Brov 

the Paradise . Jenki 

at Red Lake. Ont.. was here 

daughter and her newborn bat 

Reid, JARO manager, reports 

interest in the Lippert and Care 

being distributed by the Rank 

British Columbia. 

Vancouver suburban theatre 

shortage of pictures although 

run double features and some u; 

. . . Classified as adult by tl 

. . . Fred MacDonald has formec 

board of censors 

End, Duel in the 

are Convicted 

Suji, 

^V 

One Wile 

Cop, The Westerner and Shield 

of Edmonton businessmen who ^ 

a shopping center in the Wo 

division. The cost of the proje( 

eludes a 600-seat theatre, wil 

$300,000. 

New Canadians are giving t 

Italian language films a boost 

side theatres here . . . Len Jol 

of the Lougheed Drive-In at 1 

president of British Columbii 

Ass'n, is back from a three-m 

in South America . I 

manager, is putting over a big 

"Trouble in the Glen" with card 

throwaways and plenty of sU 

The theme is headed by the slo 

All 

Scots." 

NFB 'Monastery' Sc 

Before Parliament 

OTTAWA—An unusual .scr 

place when "Monastery." a p 

National Film Board dealing \ 

of Benedictine monks, was pres 

Parliament before a large 

s 

Senators and members of tt 

Commons. 

In conjunction with the sc 

audience was addressed by 

Anselme Mathys. prior of the 

community of St. Benoit du Lac 

of Lake Memphremagog, who 

work of the monks. 

John Smith has been given a 

with Ralph Meeker and Maria Ei 

Air Productions' "Desert Sands,"



$S60 ^ 

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two-tone gray enamel. Single cone speaker is of e.xcellent quality and 

the entire un.t ,s weather-treatcd to give long service and protection. 


ingle-Cone 

iiy single-cone, 

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Patented Ballanijne double-tone speakers 


tones, one superiniposeti over the other, 



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in a new tone, right at the post. 


The same unextelled Double-Cone 

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baked on to give permanent protettion. 



^

TORONTO 

jvyranager Len Bishop of Shea's almost had 

heart failure when he saw a big sign 

advertising the attraction at Loew's on the 

favored wall spot of his own house during 

the run of "Carmen Jones." It was all a 

mistake of the billposters, who had picked 

the wrong theatre for a new sign. A quick 

change was made ... In Florida for a 

winter vacation are Mrs. Flo Simmons of 

the International Cinema and her son Barney 

Simmons, manager of the Towne Cinema . . . 

Phffft has become a word of the English 

language, newspaper style, having been 

adopted by the Telegram. It was used in 

a heading for the French government muddle, 

the top lines on a Paris report reading 

"Phffft Goes Cabinet Bid." Nice publicity 

for Shea's, where the picture is coming up. 

A familiar theatre figure has disappeared 

from Loew's in London in the death of 

veteran doorman Bernard Murphy. In expressing 

his sorrow. Manager Fi'ed Jackson 

pointed out that if Barney had lived until 

March 1. he would have completed 35 years 

The Canadian 

with the theatre staff . . . 

film industry again actively supported 

Brotherhood Week 1 20-27) under the auspices 

of the Canadian Council of Christians and 

Jews. Chaii'man of the special film committee 

for the celebration was Gordon Lightstone, 

general manager of Canadian Paramount. 

District Manager D. E. Daniel, has completed 

25 years of service with Dominion 

The latest theatre 

Sound Equipments . . . 

to fold here is the long-established Community 

on Woodbine Avenue in the East 

End. The 742-seat suburban house is the 

31st to close in three yeai's. 

Members of the Hamilton Theatre Managers 

Ass'n celebrated the success of the 

fifth annual benefit show for Variety Village, 

held in the Palace with Manager Al Ford 

as chairman, by holding a subsequent party 

at which contributing artists were guests. 

The supper was conducted at the Century 

there where Manager Mel Jolley was host. 

Len Moss thanked the entertainers. 

Principal Investments has started construction 

on a $3,500,000 shopping center on 

the Queen Elizabeth Way, which will include 

Toronto's second supermarket theatre. The 

first, was the Golden Mile, which opened 

last year with the Plaza in the Scarboro area. 

Lippert and Guatemala 

To Co-Produce Film 

From Hollywood Edition 

HOLLYWOOD—As the first co-productlonal 

venture with the Central American republic 

of Guatemala, Robert L. Lippert jr. has 

scheduled an early March start for "Charge 

of the Rurales," which will be made on location 

in Mexico and Guatemala in liaison with 

Industria Cinematografica Guatemalteca. 

Louis King will direct and the Ansco Color 

feature will star Dane Clark, Martha Roth 

and James Craig. It is set for Lippert Pictures 

release. 

In an earlier Latin American co-production 

project Lippert made "The Black Pirates," 

also for Lippert Pictures, in El Salvador last 

Toronto Curb on Signs 

Opposed by Ass'n 

TORONTO—The Motion Picture 

Theatres 

Ass'n of Ontario now has another important 

assignment on its hands in addition to the 

drive for amusement tax relief and watchful 

consideration of the performing -rights question. 

The latest issue Is the proposed ban 

on all projecting street signs throughout 

metropolitan Toronto, which includes suburban 

municipalities. 

The fight was not unexpected because the 

completion of the Toronto rapid transit subway 

brought a prohibition by the city council 

of all overhanging signs, including theatre 

marquee advertising, on Yonge street, the 

main subway route. This ban came 14 

months ago. 

The roads and traffic committee of the 

metropolitan council, representing gi-eater 

Toronto, has now made the move for total 

abolition of protruding signs, the provisions 

being contained in Bylaw No. 118. Such signs 

will have to be removed by January 1, 1960. 

First opposition step was the calling of a 

special meeting at the Royal York Hoiel 

under the sponsorship of the Ass'n of Advertisers. 

One of the delegates was Arch 

H. Jolley, executive secretary of the MPTAO, 

representing all theatres in the Toronto ai-ea. 

A brief was drawn up for presentation to 

the metropolitan roads and traffic committee 

when objection was taken to the bylaw. 

When the measure was introduced at the 

previous metropolitan committee meeting, an 

immediate protest was personally made by 

Alderman Don Summerville, manager of the 

Prince of Wales Tlieatre in the subm-ban 

Danforth district, who expressed the view 

that the civic authorities had "gone wild" 

in clamping down on any form of advertising 

on marquees of Yonge Street theatres. Now 

the ban was to be applied throughout Toronto 

and subiu'bs. 

Under the previous city order, there were 

eight theatres on the one thorouglifare, including 

the big Imperial, Loew's and Uptown, 

which had blank marquees. More than 90 

theatres will be affected if the bylaw is 

adopted for greater Toronto. 

Toronto Daily Star Holds 

Best of '54 Contest 

TORONTO—The Toronto Daily Star is 

conducting a poll contest among readers for 

the selection of the best 10 moving pictures 

of 1954 as well as performances by actors 

and actresses. 

The winner of the contest, which closes 

March 5, will get an all-expense trip to 

Hollywood for two persons. Second prize is 

a similar trip to New York. The next eight 

awards will be annual theatre passes for 

two people. 

Hendrickson Will Manage 

New Alaska Theatre 

ANCHORAGE, ALASKA—Richard Hendrickson, 

present manager of the Liberty Theatre 

at Seward, will take over the $300,000 

theatre being constructed here by Poulsen- 

Schock circuit, which also owns the local 

Denali Theatre. The new 900-seat theatre, 

a part of a new suburban shopping development, 

will open this summer. It will have a 

OTT AW 

TTJon Watts, manager of the 

hardly forget the opening r 

Want a Child" on which hf 

much advance promotion. A 

broke out across from the theati 

lines blocked off street traffic 

annual meeting of the Canac 

Foundation, which assists needy 

A. W. Ti-ueman. commissioner of 

Film Board, was elected presid 

the directors is L. W. Brockii 

dent of J. Arthur Rank's Cai 

panies. 

Manager Jim Clialmers of th£ 

as special guests at the open 

Silver Chalice," Mi\ and Mrs. L 

parents of Lome Greene, a mt 

picture's cast, who started in t 

Glebe Collegiate here and late 

University, Kingston . . . Free 

Fi-edell Theatres is the latest to 

league sport crests as giveaways 

at Saturday matinees. They aj 

handed out at the Biltmore 

and the Famous Players Pi 

Brantford. 

In preparation for a benefit 

the Variety Village in Toronto 

Theatre Managers Ass'n has bee: 

with one change in officers. K 

the Nelson has become secretarj 

succession to Morris Berlin, Sc 

elected were Don Watts, Ride, 

and Pi-ank Gallop, Centre, as v 

The National Ballet of Cans 

booked into the Capitol for 

performance March 7, it is a 

Manager Ray Tubman. Betw< 

ances of the holdover engagemf 

Leagues Under the Sea," the 

crowded for two evening concei 

harmonic one night and Mem 

CBC and Union CI 

To Wages Agreeme 

OTTAWA—The contract disi 

the Canadian Broadcasting C( 

National Ass'n of Broadcast E 

Technicians (CIO), representi 

television and radio w'orkers re 

sible settlement in an agreemf 

for a wage increase and other t 

ing an estimated 12 per cent. 

Terms of the proposed contr 

until Aug. 1. 1956, have been se 

staff units across the country 

The union originally demande 

crease of 25 per cent. 

Although Pa-esident Richai-d 1 

other officers of the lATSE he 

tive meeting in Hamilton, Ont.. 

forthcoming to the charge by 

O'Sullivan, NABET negotiato 

Canadian Broadcasting Corp. 1 

lATSE members for assistance 

of a strike by CBC employes. 

Bans Parks for Car 

TORONTO—The city council 

ban on the use of local parks fo 

shows under the auspices of se: 

munity clubs, although the pre 

not go into effect until 1956 bee 

i-nifmAl-ltc fnr npvt. mimmPT.

. rural 

. Action 

— 

— I 

Weather: 

— 

fFlCff f) D D ilJ 1] i/^ U J D £ 

CL. 

a. 

X 

OR HAS HIS 

[STS 

,)—Neville Brand, 

As good a prison 

and suspoint 

behind the 

hurs., Fri., Sat. 

ell, Opera House 

Small-town and 

:he (AA>—Glynis 

Dors. Not bad at 

ass with "Riot in 

is a sequel. Busi- 

1, Town Hall Thee 

town patronage. 

(Col)—Mickey 

a 

— 

— 

The EXHIBITOR HAS HIS SAY 

(Continued from preceding page) 

ommended for all houses where a good mystery 

is liked. It is well acted and produced. 

It may not make a fortune for anyone but 

it will make good friends and pay the bills 

and then some. Played Sun., Mon., Tues. 

Weather: Pine.—Dave S. Klein, Astra Theatre, 

Kitwe-Nkana, Northern Rhodesia, Africa. 

Mining, government, business patronage. 

Inferno (20th-Fox)—Robert Ryan, Rhonda 

Fleming, William Lundigan. Played this one 

rather late but it is still a good picture. In 

3-D it must have been a dilly. Had to duck 

one of the chairs, myself, even in 2-D. Picture 

drew average slow business for this time 

of year but pleased all who came. Played Pri., 

Sat. Weather: Cold.—W. L. Stratton, Lyric 

Theatre, Challis, Ida. Small-town and niral 

patronage. 

No Business Like Show Business (20th-Fox) 

—Ethel Merman, Dan Dailey, Marilyn Monroe. 

This is, I believe, the second time that 

I have ever offered an opinion on a picture. 

I thought this was excellent except for one 

thing—Marilyn Monroe. She can't act, she 

can't sing and she certainly can't dance. Anything 

that she did contribute to the picture. 

Fox could have got most any place at a lot 

less money. I talked to quite a number 

of people who had seen it and the great 

majority of them had the same view of this 

picture that I had. I saw this at a nearby 

house as our own theatre is closed.—Adrian 

Brinck. West Point Theatre, West Point, Iowa. 

President's Lady, The (20th-Fox)—Charlton 

Heston, Susan Hayward, Margaret Wycherly. 

Some of you had written me letters 

warning me that this was a "roughy" to 

sell. I profited by your advice and tied in 

with the 4-H clubs to help them raise some 

money. They sold a raft of tickets and we 

ended up with a nice profit but lost the 

money in the "bank" to a seldom comer who 

had been persuaded to buy a ticket by one 

of the kids. She had Just bought a TV setso 

I suppose we paid for it! In color, this 

would have been one of the best that Pox 

ever made. It's the perfect story for a school 

tie-up and you'll certainly bask in the praises 

of the ones you can sell on coming to see 

it. Played Wed., Thurs. Weather: Nice.— 

Bob Walker, Uintah Theatre, Fruita, Colo. 

Small-town and rural patronage. 

River of No Return (20th-Fox) — Robert 

Mitchum, MarUyn Monroe, Rory Calhoun. 

When we played this we felt like Cinema- 

Scope was the answer to a sick industry. But, 

after following it with some of the others, 

we rather doubt our first belief. This one 

is among the top grossers in our town. Terms 

were very reasonable on this one, too. My 

belief is that this picture will go in any location—it 

has action and plenty of it. Played 

Wed., Thurs. Weather: Fair.—O. D. Calhoun, 

Mars Theatre, Bakersville, N. C. Small-town 

and rural patronage. 

Scudda Hoo! Scudda Hay! (20th-Fox)—Lon 

McCallister, June Haver, Walter Brennan. 

Wonderful! Terrific! And we had a few custohiers 

out for a change—even a couple we 

had never seen before who claimed they had 

owned the mules when they were colts. Lots 

of compliments. Best Fox picture we have had 

in years. Played Thurs., Fri., Sat. Weather: 

EHHS Will Take 

Another Bow 

•To EHHS: 

These are my first reîorts and I only 

hope that my comments can be of as 

much help to other exhibitors as theirs 

have been to me in this, my favorite, 

section of BOXOFFICE. 

PRESTON B. HENN 

Uann Th^kafri^c 

Good.—Paul Ricketts, Charm Theatre, Holyrood, 

Kas. Small-town and rural patronage. 

UNITED ARTISTS 

Barefoot Contessa, The iTJA)—Ava Gardner, 

Humphrey Bogart, Edmond O'Brien. I 

have heard of flashbacks, but this is a flashback 

show to end all flashbacks. I was unfortunate 

to come in on this at the middle 

which was reason enough for me not to 

enjoy it. But there are other reasons why a 

small town will starve to death on this. "The 

last half of the show is spoken in such 

broken, chopped English that I could understand 

only about every third word. Another 

thing is the constant returning to the scene 

of Ava's funeral. They buried her every 15 

minutes during the picture. Small towns beware.—W. 

S. Funk, Star Theatre, St. Stephen, 

S. C. Small-town and rural patronage. 

Southwest Passage (UA)—Rod Cameron, 

Joanne Dru, John Ireland. Pretty good story 

of the first U. S. "Camel Cavalry." It was 

odd to see camels and Arabs in a western but 

this part was based on fact. Western fans 

should like it. Played Fri., Sat.—Michael 

Chiaventone, Valley Theatre, Spring Valley, 

111. Small-town and rural patronage. 

World In His Arms (0-1)—Gregory Peck, 

Ann Blyth, Anthony Quinn. Lots of action, 

lots of excitement, beautiful Technicolor. The 

story Is fantastic, in fact more like a fairy 

tale. Not worth the price that U-I sold it to 

me for. If you can buy the picture right, use 

it and it will give your patrons a fair eve- 

'March of Time' Series 

Needed Again 

•To EHHS: 

Now is the time for all good shorts to 

come to the aid of the exhibitor! "March 

of Time" series was perhaps the very 

best of all shorts and was withdrawn due 

to high costs to the producers. Now, with 

Cinemascope bringing the public in again, 

I can foresee a great future for this 

series as they will lend themselves to this 

new technique. It is my bet they will pay 

their producers a healthy dividend. 

DAVE S. 

Astra Theatre 

Kitwe-Nkana, Northern Rhodesia, 

Africa 

KLEIN 

ning's entertainment. Boxoffice average. 

Played Fri., Sat. Weather: Good; roads poor. 

—F. L. Murray, Strand Theatre, Splritwood, 

Sask. Small-town and rural patronage. 

Yellow Tomahawk, The (UA)—Rory Calhoun. 

Peggie Castle, Noah Beery. Another 

Indian picture but,' it's good. The trailer 

really brought them In. (Jolor very good. We 

ran this single and recommend it for any 

small-town situation. Played Sun., Mon. 

Leroy I. Myers. Gamble Theatre, Seward, Pa. 

Small-town and rural patronage. 

UNIVERSAL 

Black Horse Canyon (U-I)—Joel McCrea, 

Mari Blanchard, Race Gentry. We have rim 

so many horse pictures I am thinking of 

selling the manure concession to somebody, 

but by golly, they do better than some of 

the supers! Played Wed., Thurs. Weather: 

Snow.—Joe and Mildred Faith, Linn Tlieatre, 

Linn, Mo., Population 900. 

Fireman, Save My Child (U-D—Spike 

Jones and His City Slickers, Buddy Hackett. 

A silly dilly—without rhyme or reason, but it 

does pack the laughs. Should do well in small 

towns for weekend fare. It gave us average 

midweek business—but before TV it would 

Cool.—Ken Christianson. Re 

Washburn, N. D. Population 9C 

Glenn Miller Story, The 

Stewart, June Allyson, Henry 

: 

is the finest kind of enterl 

business was 'way over average 

June head the list in my bo 

Played Fri., Sat., Sun. Wea 

Prank Sabin, Majestic Theatre, 

Small town patronage. 

Project M 7 (U-D—Phyllis C 

Donald, Robert Beatty. Very 

most exciting flick. You never 

cover ground so rapidly butbusiness 

was very poor.—Ken G 

Hall Theatre, Middlebury, Vt. 

patronage. 

WARNER BROS 

King Richard and the Cms 

Rex Harrison, Viiginia Mayo, CH 

If Warners should offer you t 

and with a bonus of $25 to play 

it unless you can't get anythin 

Funk, Star Theatre, St. Stephen 

town and rural patronage. 

Riding Shotgun (WB)—Rai 

Wayne Morris, Joan Weldon. i 

than the title suggests. Color i 

best and Wayne Morris is good 

better than in AA product, i 

butter picture for the small 

played under adverse conditions 

ness was ! Played Sat. or 

Fair.—Ken Christianson, R( 

Washburn, N. D. Population 90( 

Trouble Along the Way (WB)- 

Donna Reed, Charles Coburn. 

should be ashamed for not 

"shook up" on this one. Here's 

could have been one of the ; 

features of the decade if it ha 

hooed like "Going My Way." 

hadn't a chance to see the featui 

tip me off as he usually does at 

Luckily the parish priest had 

coming here and he plugged it i 

told me what it was about. T 

it hard to sell but once we got 

they loved every frame! If you 

this one, you're passing up th 

feature in years. Played Sun., 

Weather: Rain.—Bob Walker, 1 

tre, Fruita, Colo. Small-town a 

•ronage. 

MSCELLANEOU 

In the Navy (Realart)—Reissi 

Costello. After six runs here In 

this one outgrosses most mid' 

In this small town. You figure 

ask me! Played Tues., Wed. W 

and cold.—Terry Axley, New 1 

land. Ark. Small-town and rui 

Salome, Where She Danced (! 

Issue. Yvonne De Carlo. This rei 

De Carlo's first picture, I bel 

good. Business was slow due tc 

and too many fairs and carnlv 

boring towns. Played Tues. \ 

seasonably warm.—Norman N 

Theatre, Albert City, Iowa. Sm 

rural patronage. 

Hi de Ho (SRI—Cab Callowa 

i 

If you have a large 

Negro cast. 

lation like I have and want t< 

in, this should do it.—W. S. Fiml 

tre. St. Stephen, S. C. Small-to' 

patronage. 

Little Giant (SR)—Reissue. 

Lou Costello, Brenda Joyce. Th 

that is a natural for my town 

laughing for a change. Don't be 

one because the print and sound 

everyone enjoyed it. Played 

Thurs. Weather: Fair and wai

I ALPHABETICAL 

, U-l 

id tradepress reviews. The plus and minus signs indicote degree of 

s not rated. Listings cover current reviews, brought up to date regularly. 

INDEX to fcoturc releases. Numeral preceding title 

cr. For listings by company, in the order of release, sec Feature Chart. 

Good; — Fair; — Poor; ~ Very Po In the summary is rated 2 pluses, - as 2 minuses. 

o . 

IS 

55 

one Kops 

U-l 2- 5-55 + ± ± ± 

Para 5- 1-54 ± ±: + + ± 

UA 1. 2.54 4+ + + + + 

20thFox 10.16-54 ± 

Drama UA 6- 5-54 ff 

ama . Col 6-27-53 + 

y....RKO 9-25-54 + 

Rep 

. ...I.F.E. 7-31-54 + 

Para 2- 6-54 - 

U-l 6- 5-54 + 

RKO 1- 8-55 + 

Rochemont 1-15-55 + 

er-Kingsley 2- 6-54 + 

UA 7- 3-54 + 

AA 4-17-54 -f 

MGM 11- 6-54 ff 

Rep 1218-54 ± 

6+3- 

7+4- 

7+ 

+ - + ± - ± 5+5- 

± + + ++++ + 10+1- 

- + - - 2+3- 

± * + + ± + 7+3- 

+ * 

+ 

H + 

+ ± 

+t H 8+ 

+ + + 5+4- 

+ + ± 5+2- 

+ + + 7+1- 

ff H + 7+ 

++ 3+ 

•H + 1

REVIEW DIGEST' 

1+ Very Good; + Good; — Fair; — Poor; — Very Poor, In the summary fr is rated 2 pluses, = as 2 

Of 

o

iood; — Fair; oor

f £aTliii£ fiiliiilT 

Feature productions by compony in order of release. Humbcr in squore is notionol release 

time IS in parentheses. Letters and coir.binotians thereof indicate story type as follows: (C 

Dramo; (AD) Adventure-Drama; (CD) Comedy-Drama; (F) Fontasy; (M) Musical; (W) WesJer 

western. Release number follows, i^ denc.ês BOXOFFICE Blue Ribbon Award Winner. 

C; Color; ^ 3-D; o Wide Screen. For review dates and Picture Guide page numbers, see Revit 

ALLIED ARTISTS $ ti

. 

. 

. 4 

. 

3 

. 

.D. 

. D. 

. 

. 

9 

FEATURE 

CHART 

. .5317 

. .5318 

StimiiC 

RKO RADIO 

i ©Silver Lode (80) SW . 

John I'ayni'. Llzalwth ScoU. I>an Kuryea 

1 

REPUBLIC 

jj Hell's Half Aero (91) D. .5304 

Wendell Corey. hXelyn Keye.s. E. Lancliester 

20TH 

CENTURY-FOX 

0^~Dcmctrius and the 

Gladiators ilOl) AD. .415 

Victor .Mature. Susan llayward, M. Rennle 

©Princess of the Nile (73) D..414 

Debra Paget. Jeffrey Hunter, Dona Drake 

1 

Sins of Rome (75) D 

Luilmilla I'clierlna, Massimo Gtrottl 

. .5319 

lllrns 

..5320 

1 

dj 

UOHons Christian Andersen 

(112) M. 

Panny Kayo. Jfanmalre. Farloy OranRiT 

551 

JJ ©Laughing Anne (91) D. .5305 

Wendell Corey. Margaret Lockwood, F. Tucker 

©c^Gorden of Evil (100) AO. ,416 

Susan Il.ij^vard. G.iry Cooper. It. WIdmark 

©Gombler From Notchez, 

The (89) AD.. 417 

Dale Riiliertson. Dcbra Paget 

2$ OSuson Slept Here (98) C. .501 

Wet I'ouoll. liublile Ifcyiiolds. Glend« Farrell 

.5321 

. .5401 

liter 

©Africa Adventure (63) 

Kobert Kuark on Sarari 

. Doc . . 502 

(T] Make Haste to Liv* (90) D. .5306 

Dorothy .McGuIre, Stephen Mc.Nally, .M. Murphy 

m ©Outcast, The (90) D . . 5308 

John Derek, Jo.in FXans. Harry Carey jr. 

U ©Johnny Guitar (110) W . . 5307 

Juan CrawtorJ, Sterling llayden, Scott Brady 

a Roogie's Bump (71) CD.. 5310 

liiilh Warrlek, K. Marlotll, Brooklyn I' liJgera 

dj Shanghai Story (90) D . . 53 1 1 

l^lnmiul ll'ltiirn, ICrith Roman, R. Jaeckel 

Lii Tobor the Great (77) D. .5309 

Charles Drake. Karln Booth. .Vrthur Shields 

l4j 

©oBroken Lance (96) W . , 4 1 

Spencer Tracy, Jean Peters. Robert Wagner 

©Raid, The (82) AD. .408 > 

Van lletlin, .\ruie Bancroft, Lee Marvin 

oc= 

©oEgyptian, The ( 1 40) D . . 420 

Edmund Purdom. Gene Tlcrney, Jean Simmons 

.5402 

llolden 

^ ©Passion (84) D. .503 

roriii'l Wilde. Yvonne De Carlo, Lon Chaney 

©This Is My Love (90) D . . 504 

Ljnd.i Darnt-ll. iKin Duryea. Faith Doraergue 

©oAdventures of Hajii Baba, 

The (93) D. .424 

John Derek. Elaine Sieuart, Thomas Gomel 

B ©oWomon's World (94) CD. .421 

Clifton Webb. June .Vllyson. Ornel Wilde 

O 

o 

00 

©Cottle Queen of Montana 

(88) W. .505 

Barbara Stanwyck, Konald Reagan, Lance Fuller 

lE She-Wolf, The ;91) D. .5312 

Kerinia, Ettore Manni, .May Britl 

Black 13 (75) D. .428 

Peler l{e>nolds. Rona .\nderson. Lena .MorrLs 

©oBlock Widow (95) D. .423 

Van lleflin, Ginger Rogers. Gene Tlerney 

a ©oOesiree (110) D . . 

425 

.Marlon Brando. Jean Simmons. Merle Oberon 

©Outlaw's Doughter, The (75). .W. .427 

Bill Williams. Jim DavLs. Kelly Ryan 

O 

< 

03m 

90 

.5403 

a-Ellen 

H ©Hansel and Gretel [75). 

Electronic Puppets 

,F..508 

lD ©Trouble in the Glen (91 ). . . . D. .5313 

Margaret LurtKood. F. Tucker, V. .McLaglcn 

m Atomic Kid, The (86) C. .5314 

Miekev lloonev. Robert Strauss, Blaine Darts 

51 Hell's Outpost (90) W. .5315 

RimI Cameron, Joan Leslie. Clllll Wills 

Devil's Horbor (71) D. .429 

lilchard .Vrkn. Greta Gynt, Mary Oermalne 

Other Woman, The (81) D. .430 

HiiKO lla.is. Cleo Moore. Lince Fuller 

SI U©c^Thcrc's No Business Like 

Show Business (117) M. .501-7 

Ethel Merman, Dan Dalley, Marilyn Monroe 

00m 

73 

.5404 

.5405 

ICuoncy 

©Quest for a Lost City (61). .Doc. .510 

Dana .ind (.linger Lamb 

S ©Americano, The (87) W. .509 

Glenn Ford, Cesar Romero. Ursula Thelss 

g Tarzon's Hidden Jungle (72) D. .507 

fiordon Scott, Vera Miles. I'. Van Eyck 

[S ©ciUnderwaterl (99) D . . 506 

Jane Russell, Gilbert Roland, lilchard Bgan 

(H African Manhunt (65) AD. .5430 

Karln Booth, John Kellogg 

m Trouble in Store (85) C. .5431 

.Margaret Riitherlord. Norman Wisdom 

S ©Carolina Cannonball (74).... C. 5326 

Judy t:anuva. Ross Elliot. .Andy Clyde 

ifi Squore Ring, The (73) D. .5432 

Jack Warner. Joan Collins, Robert Beatly 

jl ©Timberjock (94) 

Vera Ralston, Sterling Hayden, 

.D. . 

Mcnjou 

©CDCormen Jones (105) M. .422 

Harry Bel.ifonle. Pearl Bailey, D. Dandrldce 

©oPrince of Players (102) . 

.502-5 

Richard Burton. M.iggie McNamara. John Derek 

L»J 

©cjRaccrs, The (112) D . . 505-8 

> 

TO 

-< 

Kirk liuij^l.is. K Darvl. Gilbert Roland 

©CDWhitc Feather ( 1 02) W .. 503-3 

Robert Wagner. 1). Paget. J. Lund OS 

JO 

c= 

> 

TO 

-< 

[>hnsoD 

Idvn 

Eternal S«a, The D . . 

Sterling Hayden, Alexis Smith, Dean Jan" 

©Our Giri Friday (. .) C. 

Jwin Collins. Kenneth More. George Cole 

©inUntamed (..) D. . 

T>ratie Pourr. Susan llayward. Richard Egan 

> 

TO 

(-1 

1 Kctd 

>. . 

Kennle 

l. . 

). . 

). . 

lultr 

). . 

Ui)dls 

>. . 

illnn 

). . 

> Ray 

©oEscope to Burmo ( . . ) W 

. 

Barbara Stanwyck. Robert Ryan. Uarld Farrar 

©oConqueror, The ( . .) D. . 

John WajTie. Susan IIa)ii3rd. Pedro Armendarls 

Heavy Woter Doc . . 

©Jet Pilot (119) D. .229 

Jolin Wayne. 

©oRage at 

Janet Ulgh. 

Dawn 

Flipper 

W. . 

J. C. 

Ranilolph Scott. Mala Poicerj. Forrest Tucker 

0\'Son of Sinbad AD. . 

Hale Robertson. Sally Forrest. Llll St Cyr 

©Doctor in the HoUM C. . 

Dirk Bnîrih. .Muriel I'ailoi. Donald SInden 

Forbidden Cargo D . 

Msel I'atrlck. Ehzilielh Sellers, (irrta Cynt 

I Cover the Underworld D. . 

Sean MrClor>. R.iy Middletun. Joanne Jordan 

CMogic Fire D . . 

Vyxnn' h' I'.irlo. Carlos Ttwnpson, Ktta 0am 

©Man From Texoi W. . 

John l'j>nr. M'ma Freeman. R. Mlddleton 

©Rebel Island D . . 

Yionne IV Carlo, Howard DufT, Zarliary Bcoll 

©Santo Fo Poisog* W . . 

John Payne. Faith Domergtie. Rod Cameron 

©criDaddy Long Legs M. . 

Fretl .\-talre. Leslie Caron. Terry Moore 

©oHouse of Bamboo D . 

Robert Slack. Koliirt Ryan. Shirley Vamaguchl 

Life In the Bolonce, A (75). . . 

Rlcardo Motitalban. .\nne Bancroft. J. Martin 

©c^Magnificcnt Motodor D. . 

Maurrrn II llara. .\n'hon) Uiilnn. Tbo

. 

C 

.D. 

. 

, 

FEATURE 

CHART 

lJi4iT£J 

^..viiSTS 

^Challenge the Wild (72) . . . DoC. ^5422 

I* rank Gralum and Family 

Hobson's Choice (107) C. . 

Chailcs L.iughmn, Jobn Hills, BrendA Dc Banzle 

©Gog (85) D. .5423 

Itioliard Ee^n. Constance Dowllng. H. Marslull 

©Mon With o Million (90) C. 

Gregory Peck. Jane Urlffitlis, A. E. Matthews 

©Adventures of Robinson 

Crusoe (90) D. . 

Dan Olltrllliy, James Feraiidei, C. Lopez 

©Apache (90) W. .5427 

Burt Lancaster. Jean Peters 

Lawless Rider, The (62) W. .5431 

Johnny Carpenter. Krankie Darro 

©Return to Treasure Islond (75) D. .5417 

Tab Uunler. Davtn .\ddams. James Stay 

©Crossed Swords (85) D. .5334 

Errol Flynn. (iina LoUobrlglda 

Diamond Wiiord, The (83) D..5432 

Iiennis OKeefe, Margaret Sheridan 

Down Three Dark Street! 

(85) D..5433 

Brodertck Crawford. Buth Uoman. Martha Hyer 

Malta Story, The (103) D..5429 

Alec Guinness, Jack Hankins. Flora RobsoD 

Victory at Sea (97) Doc. 

©Jesse James' Women (83). .W. .5435 

. 

Don Barry. Peggie Castle, Jack Beutel 

©Golden Mistress, The (82). . . .D. .5437 

John Aear. liosemarle Bo»e, Klkl 

©Khyber Patrol (71) D. .5419 

iilchinl Egan, Da«n Addams. Patrlc Knooles 

Suddenly (77) D. .5436 

Frank Sinatra, Sterling Hayden, Nancy Gates 

Barefoot Confessa, The (128) D. .5440 

Humphrey Riigart. Ava Gardner. B. O'Brien 

yLittle Kidnappers, The (93) . .D. .5439 

Adrienne Currlc, J. Whitley. V. Winter 

Operation Manhunt (77) D..5441 

Harry Tuvnes, Irja Jensen. J. Aubuchon 

©SiMing Bull (105) W..5434 

Dale Robertson. J. Carrol Nalsb 

Shield for Murder (82) D. . 

Edmnnd O'Brien. Maria English 

Snow Creoture (70) D. .5447 

I'aul Langlon. Leslie Denlson 

Twist of Fate (89) D..5446 

Ginger liogers. Jacqties Bergerac, Herbert Lora 

©White Orchid, The (81) D. .5414 

William Lundlgan. Peggie Castle 

©You Know Whot Sailors Are 

(89) C..5445 

©Romeo and Juliet (140) D..5449 

Laurence Harvey. Flora ICohlson. 8. Shentall 

Steel Cage, The (80) D..5443 

Paul Kelly. iM. O'Sullltan. W. Slezak 

Bottle Toxi (82) AD. .5502 

Sterling lliiyden. Arthur Franz, M. Thompson 

©Beachcomber, The (82) D. .5501 

Hnliert Ncivion, Glynls Johns. Donald Slnden 

Block Tuesday (80) D. .5450 

E (• IluUliisiMi, Jean Parker. Peter Graves 

©Vero Crui (94) AD.. 5448 

Gary Cooper, Burt Lancaster, Denlse Darcel 

Canyon Crossroads (..) W., 

itich.ird BaîlKiri. I'liyllls Kirk. Russell Collins 

Good Die Young, The (100). . . .0. . 

John Ireland. Gloria Grahame, L. Harvey 

©Sabako (81) 

D.. 

Boris Karioft. Victor Jory, B. Denny 

Big House, U.S.A. (. .) D. . 

Brodeiick Craulord, Ralph Meeker 

Marty (. .) D.. 

Einest Borgnlne. Betsy Blair 

©Stranger on Horseback (. .). .W. . 

Joel McCrea, Miroslava, Kevin McCarthy 

Bullet for Joey (. .) D. . 

E. G. liciblnsipn. Giiirge Raft. Audrey 

OnGcntlcmcn Marry Brunettes 

Totter 

M , 

Jane K'tis-sctl. .leanne Crain. Scott 

. 

Brady 

©caKentucklon, The D.. 

Burt L.incastcr. Diana Lynn, Una Merkel 

©Lilacs in the Spring M,. 

Erriil Fljnn, Anna Nc3gle, Darld Farrar 

Night of the Hunter D.. 

Ilchert Mltdium. Shelley Winters. Lillian Glsh 

Not As o Stranger D , 

Rdhert Mltchum. Olivia de Havtlland. F. Sinatra 

Othello D. . 

PriHi Ufllcs. Suzanne Ooutler, Fay Comptnn 

©Purple Plain, The D..5503 

Grcgnry Pork, B. De Banzle. Win Mln Tba 

©Star of Indlo D . . 

Cnrnfl Wllde Jean Wallape. Herbert Lom 

UNIVERSAL-iNT'L. 

Block Horse Canyon (82) D. .423 

Joel JlcCrcj, .Marl Uiauchard. MunryTi Eye 

©Drums Across the River (78). SW. .422 

Audie Alui-phy. LJâ Gaye, Waller Brennan 

Always a Bride (83) C..485 

Vefgs Cummins, Terence Morgan, Bonald Squire 

©Johnny Dork (85) D . . 424 

Tony Curtis. Piper Laurie. Ilia CJiase 

Tanganyika (81) AD . . 425 

Van Ueriio. Kutli Roman, Howard Duf( 

Francis Joins the WACs (95) . . .C. .427 

Donald O'Connor, Julia Adams. Zasu Pitts 

^©Magnificent Obsession (108). D. .428 

Jane Wyman. Kock Hudson. Otto Kniger 

©oBlack Shield of Folworth, 

The (100) D. .430 

Tony Curtis. Janet Leigh 

©Down at Socorro (80) D. .431 

Rory Calhoun. Piper Laurie, Da\1d Brian 

High and Dry (93) C. .486 

Paul Douglas, Alex MacKenzle. J. Copeland 

Noked Alibi, The (86) D. .431 

Sterling HaydeD, Gloria Grahame. Gene Barry 

©Bengal Brigade (87) D..434 

Kock Hudson, Arlene Dahl. Ursula Thelss 

©Four Guns to the Border (87). .W. .502 

Hory Calhoun, Colleen Miller. Q. Nader 

Ricochet Romance (80) C..504 

Marjorle Main. Chill WIII9, Budy VaUee 

©aSign of the Pogan (92) D. .505 

Jeff Chandler. Jane Kussell, Dan Duryea 

©Yellow Mountain, The (78) W. .510 

Lex Marker. Mala Powers, Howard Duff 

©Destry (91) W. .508 

Audle Murphy, Marl Blanchard, Lyle Bettger 

©So This Is Paris (96) MC..507 

lony Curtis, Corlnne Calvet. Gene Nelson 

©West of Zanzibar (83) D..501 

Antbony Steel, Sheila Sim 

Abbott ond Costello Meet the 

Keystone Kops (80) C..513 

Alibutl and Costello. Lynn Barl 

©For Country, The (97) D.-Sll 

James Stewart, llulh Roman. Walter Brennan 

Six Bridges to Cross (99) D..512 

Tony Curtis. Julia Adams, George Nader 

©Captain Lightfoot (92) D. .514 

liock iluilson, il.irhara Rush. Jeff Morrow 

©Lond of Fury (82) D. .509 

J.-ick ilav^klns, Glynls Johns, Noel Purcell 

©Smoke Signal (89) W. .516 

Dana Andrews, Piper Laurie, William Talman 

©Ain't Misbehavin' M. . 

Piper l.aurle. Knrv Calhoun. Jack Carson 

©oChicf Crazy Horse SW. . 

Victor Mature. Suzan Ball, John Lund 

©Foxfire D. . 

Jeff Chandler. Jane Russell, Dan Durye* 

©Lody Godiva of Coventry D. . 

Maorein it'llara, George .Nader. V. McLaglen 

Mo ond Po Kettle Go to-Woiklkl . . . 

Marjorle M.iln, i'ercy Kilbride. Lori Nelson 

©Man From Bitter Ridge, The. .W. . 

Lex Barker, Mara Corday. Stephen McNally 

©Mon Without o Star D. . 

Kirk Douglas. Jp.Tnne Craln. Claire Trevor 

^'Revenge of the Creoturo D. . 

John Agar, Lori Nelson 

©ThK Island Earth D. . 

Bart Roberts. Faith Domermie. Jeff Morrow 

WARNER BROS. 

a Themt (94) D. .328 

James Whltmore. Joan Weldon. Edmund Gwenn 

a UO^High ond the Mighty, 

The (147) D..329 

John Wayne. Claire Treior, Laraine Day 

1 OQaRing of Fear (93) D. .330 

Pat O'Brien, Clyde Beatty. Mickey SplUane 

[H ©oKIng Richard and the 

Crusaders (113) D..331 

Virginia Mayo, Hex Harrison, Laurence Harvey 

gSGDuel in the Jungle (102) D. .332 

Dana Andrews, Jeanne Crain, David Farrar 

a ©Drognet (90) D. .401 

Jack Webb, Ben Alexander, Ann Robinson 

S ©Bounty Hunter, The (79) SW. .402 

Baudolpli Bcott, Marie Windsor, D. Dorn 

iQaOrum Beat (111) W. .404 

Alan Ladd, Audrey Daiton, Marlsa Paran 

1 

©DTroek of the Cot (102) AD . . 405 

Bobert Mitcbum. Diana Ljun, Teresa Wright 

H ©Young at Heort (117) MC-D..409 

Doris Day, Frank Sinatra. E. Barrymoro 

OOaStor Is Born, A (154) MD. .403 

Judy Garland. James Mason, Jack Carson 

B] ©aSilver Chalice, The (137) D. .408 

Virginia Mayo, Jack Palance, Pier Angell 

S Unchained (75) D. .412 

Chester Morris. Barbara Hale, Hroy Ulrsch 

H©aBotfle Cry (148) D. .41 1 

Van Ueflln, Ahlo llay. Tab Hunter 

S New York Confidentiol (87) . . . .D. .413 

Brod Cra\vfurd. jVnuc Bancroft. ICichard Contc 

©cijEost of Eden (117) D. .414 

Julie Harris. James Dean. Raymond Massey 

©Helen of Troy D. . 

Kossana i'odesta. Jactiues Sernas. C. Il.irdwlcke 

©oLond of the Phoroohs D.. 

Jack Hawkins. Iievtey Martin 

©oMr. Roberts C. . 

Henry Fonda, James Ca?ney. William Powell 

©aMcConneli Story, The D. . 

Alan Uidd, June A.lyson, James Wliltmore 

©oMoby Dick D . 

Gregory Peck. R. B.isehart. OrsoQ Welles 

River Chonges, The D . 

Ro.«anfl Itory. iiaral Marcsch 

©SCO Chose, The D. . 

John Wayne. l.ana Turner. Tab Hunter 

©CDStronge Lady in Town, A. . . 

Greer Carson. I>:uia Andrews. Cameron Mitchell 

. 

MISCELLANEOUS 

AMERICAN RELEASl 

Fost and Furious ^74) 

John Ireland. Dorothy Ma 

ASTOR 

Sleeping Tiger, The (8 

Alexis Smitii. .Alexander 1 

BUENA VISTA 

©Living Desert, The 

©Vonishing Prairie C 

©20,000 Leogucs Ui 

Seo (128) 

Kirk Douglas, James Mast 

CARROLL 

Four Ways Out (77). , 

Gbia Lollobrlgida, Renati 

©Out of This World 

Lowell Thomas, LoweU T 

DISTRIBUTORS CORI 

©Hunters of the Deep 

©Long John Silver 

Robert Neviton. Kit Taylo 

FILMAKERS 

Private Hell 36 (81). 

Steve Cochran. Ida Lupint 

HALLMARK 

Halfway to Hell (61). 

Narration by tl'ientin Key 

©Koromoja (63) . . . 

I.F.E. 

(Ameiican Dialog) 

Aldo (110) 

8uiilii.i Loren. Lois Miiw 

Breod, Love and Dreat 

\'iti(iriii de Siâ, Cina L( 

OColden Cooch, The 

Aiiri:i Magiiar.l. Duncan I 

Hell Raiders of the 

(93) 

Elennora Itossl Drago, PI 

Love in the City [] 1 

Sensualita (74) 

Eleonora 

QTheodoro, 

Kossi Drago. PI 

fiianna Maria Canale, Ge 

Too Young for Love ( 

Marin Vlady. 1', 

M, Deck, 

Voice of Silence ( . .] 

IJiKann.i r'nihsi;!. .XMo F; 

LOUIS DE ROCHEMi 

Animol Farm (75). . 

Animated cartoun charact 

REISSt 

ASTOR 

Dangerous Visitor 

(fo 

Kiss for Corliss) (S 

Paiii] Niven, Shirley Ten 

Intruder, The (former 

Up) (83) 

Under Suspicion (torn 

Trust Your Husbor 

Fred M.icMiirr.iy. M.idHd 

Womon Accused (fori 

Without Honor) 

Lnraliie D;iy, Dane Clark 

CARROLL 

©Down Memory Lone 

Blng Crnsbv. \V. C. Field 

COLUMBIA 

Coroner Creek (90).. 

Hiiuikilph Scott. Margucrl 

Gunfighters (87) ... 

Ilandolph 

Grant 

Scott. 

Takes 

Ilarbara 

Rid 

(87) 

Lucille Ball. WUllam Iloi 

MGM 

Anchors Awelgh (..) 

Gene Kelly. I'rank Slnatl 

Torzan Escapes (89). 

Johnny Welssmnlier. .Mai 

Torzan, the 

Ape Mon 

Johnny Weivsniolk-r, M.nji 

Women's Face, A (10 

Jo;in ria\\ford, Mchyn Dl 

PARAMOUNT 

©Reap the Wild Wind 

John \\;t\rip, So.san ilajv 

RKO RADIO 

©She Wore a Yellow 

(103) 

Henry i'onda. Joanne Or 

Window, The (73). . . 

Arthur Krniicdv. Itolh H( 

20th CENTURYFOX 

Day the Eorth Stood S 

l92) 

Michael Ronnie. Patrice 

House of Strangers (H 

Edward G. llohlpison, 6

ifiy. In order of release. Running time follows title. First Is notional 

view in BOXOFFICE. Symbol between dotes is rating from BOXOFFICE 

±: Folr. — Poor . = 

Very Poor. O Indicotes color photogrophy. 

suDjm 

uiji]i]-j^: 

7952 Gene Krupa & Orch. 

(10) 11-11-54 

7953 Lecuona Cuban Boys 

,„,.^(10'/2) 12-23-54 

7954 Tony Pastor & Orch. 

(10) 2-10-55 

UPA ASSORTED 

(Technicolor) 

6504 Futlott's Bucloct (7) . . . 6-17-54 

7501 How Now Boing Boing 

,„, , 9- 9-54 tt 

7502 Spare That Child (..).. 1-27-55 

7503 Babie Boooie (..) 2-10-55 

WORLD OF SHORTS 

6809 Oivino Cai.ilcaile (9)... 6-24.54 

6810 Taroet Tricksters (9)... 7-29-54 ± 

7S01 A/oentine Athletes (10) 9-10-54 + 

7802 Huntino Thrills (9) 10-14-54 -f 

7803Skiino the Andes (10). 11-11-54 -f 

7S34 Rasslin' Redskin (9', ',). .12-23-54 ±: 

7805 Flyinj Mallets (10) 1-10-55 

7S06 Aquatic Acrobats (..).. 2-17-55 

Metro-GoWwyn-Mayer 

9-25 

10-16 

12-11 

12-25 

219 

2-12 

Prod. No. Title Rel Date Ratino Rev'd 

CARTOONS 

(Technicolor) 

W-543 Slecny Time Squirrel 

(7) 6-19-54 + 

W-544 Homesteader Droopy 

(8) 7-10-54 + 

W-545 Bird-Brain Bird Don 

(7) 7-31-54 + 

W-546 Baby Butch (7) 8-14-54 4- 

W-632Mice Follies (7) 9- 4-54 H 

9- 4 

8-14 

9-18 

9-18 

9-25 

W.634 Farm of Tomorrow (7) 9-18-54 jf 11-20 

W-G36 Neapolitan Mouse (7). 10- 2-54 

W-638 The Flea Circus (7) . .11- 6-54 +4- 12-25 

W-639 Downhearted Ducklinp 

(7) 11-13-54 

W-640 Dixieland Droopy (8). 12- 4-54 

CINEMASCOPE CARTOONS 

C-631 Pet 

(Technicolor) 

Peeve (7) 11-20-54 + 2-19 

C-633Touche Pussy Cat (7) . .12-18-54 

C-635 Southbound Ducklino (7) 3-12-55 + 2-19 

C-637 Pup on a Picnic (7).. 4-30-55 

CINEMASCOPE MUSICAL GEMS 

(Technicolor) 

K-573MGM Jubilee (10) 6-25-54 

K-674 Thievino Magpie, The 

(9) 9- 1-54 

K-675 Strauss Fantasy, The 

(9) 10-22-54 4+ 9-11 

nrZPATRICK TRAVELTALKS 

(Technicolor) 

T-611 Yosemite, the Mapnificent 

(9) 9-11-54 

T-612 Grand Canyon, Pride of 

Creation (9) 10-16-54 

(Technicolor Reprints) 

T-613 Picturesque Patzcuaro 

(9) 11-27-54 

T-614 Glacier Park & Waterton 

Lakes (9) 12-25-54 

T-615 Mexican Police on Parade 

(9) 2-12-55 

T-616 Miphty Niagara (10).. 4- 9-55 

GOLD MEDAL REPRINTS 

(Technicolor Reissues) 

W-661 Cat Fishin' (8) 10-30-54 

W.662 Part Time Pal (8) 1- 8 55 

W-663 Cat Conceflo (7) 1-22-55 

W-664 Dr. Jekyll & Mr. Mouse 

(8) 2-26-55 

W-665S3lt Water Tabby (7). 3-26-55 

PETE 

SMITH SPECIALTIES 

S-560 Safe at Home (8) 6-12-54+ 6-14 

S-651 Camera Caught It, The 

(9) 10- 9-54 

S-652 Rough Riding (9) 12-11-54 

S-653 Man Around the House 

(9) 1- 1-55 + 

S-654 Keep Young (9) 2- 5-55 

2-19 

S-655 Sport Trix (9) 3- 5-55 

S-656 Just What Needed 4-16-55 

I ( . . ) 

Paramount 

Prod. No. Title Rel Date Rating Rev'd 

• 

CALLING SCOTLAND YARD 

(English-made) 

5354 The Final Twist (27) Apr.-54 +4-3 

5355 The Sable Scarf (27) Apr. -54 -J- 

4-10 

5356 Present for a Bride (27) Apr. -54 +4-3 

CARTOON CHAMPION 

(TechTicolcr Reissues) 

S14-1 We're in the Honey (7). 10- 1-54 

S14-2 Butterscotch and Soda 

(7) 10- 1-54 

S14-3 Sudden Fried Chicken 

(7) 10- 1-54 

S14-4Tbe Friendly Ghost (9). 10- 1-54 

S14-5The Bored Cuckoo (9). 10- 1-54 

S14-6 Santas Surprise (9) ...10- 1-54 

CASPER CARTOONS 

(Technicolor) 

813-6 Puss'n Boos (7) 7-16-54+ 7-10 

R1d.1 Rnr,c sn/f Ar*nw« tC\ in.lCCil _I- 11. £ 

il4-2 Boo Ribbon Winner 

(6) 12- 3-54 +1-8 

B14-3 Hide and Shriek (7).. 1.28-55 

BIJ.J Keep Your Grin Up (.) 3- 4-55 

GRANTLAND RICE SPORTLIGHTS 

R13-10 B.ihamas to Windward 

(9) 6-18-54 +9-4 

R13-11 Wild Pels for Play (9) 7-23-54 +8-7 

R13-12 One Hundred Unusual 

Boys (9) 8- 6-54 +f 9- 4 

R14-1 Twin Riding Champs 

(10) 10- 1-54 + 10-30 

R14-2 Hot and Cold Glides, 

Slides and Rides (10) 10-22-54 + 11-20 

R14-3 Where Everybody Rides 

(9) 11- 5-54 + 12-25 

R14-4 Boyhood Thrills (9) .. .12-10-54 

R14-5 Pikes Peak Arena, The 

(9) 12-24-54 

R14-6Swim and Survive (..) 2-11-55 

HEADLINER CHAMPION 

(Reissues) 

A14-1 Speaking of Animals and 

Their Families (9). .. .10- 1-54 

A14-2 Steaking of Animals in 

a Musical Way (8)... 10- 1-54 

A14-3 Stork Cia:y (S) 10 1-54 

A14-4 The Lonesome Stranger 

(10) 

A14-5 Calling All Animals 

10 1-54 

1-54 

1-54 

, (9) 10- 

A14-6 Video Hounds (9) 10 

HERMAN & KATNIP 

(Technicolor Cartoons) 

H13-3 0f Mice and Menace 

(7) 6-25-54 

H13-4Ship-A-Hooey (7) 8-20-54 

H14.1Rail Rodents (7) 11-26-54 

H14-2 Robin Rodenthood (7). 2-25-55 

NOVELTOONS 

(Technicolor) 

P13-5 Candy Cabaret (7) 6-11-54 

P13-6The Oily Bird (7) 7-30-54 

P14-1 Fido Beta Kappa (7) . .10-29-54 

P14-2 No lis, Ands or Butts 

(6) 12-17-54 

P14-3 Dizzy Dishes (6) 2- 4-55 

PACEMAKERS 

K13-6 Touchdown Hiohlighls 

(10) 8-20-54 + 

K14-1 Drilling for Girls in Texas 

(9) 10- 8-54 + 

K14-2 How to Win at the Races 

(11) 12-17-54 

K14-3 You're a Trooper (10). 1-21-55 

POPEYE CARTOONS 

(Technicolor) 

E13-5Taxi Turvy (6) 6-4-54 E13-6 Bride and Gloom (6).. 7- 2-54 + 

E13-7 Greek Mirthology (7).. 8-13-54 -f 

E13-8 Fright to the Finish (6) 8-27-54 -j- 

E14-1 Private Eye Popeye 

. 

(7) 11-12-54 12-18 

E14-2 Gopher Spinach (6) . . .12-10-54 + 1-1 

E.14.3 Cookin' With Gags (7). 1-14-55 

E14-4 Nurse to Meet Ya (6) , . 2-11-55 

TOPPER 

M13-6 In Darkest Florida (10.) 7- 9-54 + 

M14-1 The Nerve 

(10) 

of Some People 

11-19-54 + 

M14-2 Killers at Bay (10) . . .12-31-54 

M14-3Just the Bear Facts, Ma'am 

(9) 1-14-55 

M 14-4 All Chimps Ashore (10) 2- 4-55 

Republic 

6-19 

9- 4 

6-19 

8- 7 

U- 6 

9-25 

6-19 

7-10 

8- 7 

9-18 

8- 7 

1- a 


SERIALS 

5481 Man With the Steel Whip 7-19-54 

12 Chapters 

5482 Ghost Riders of the West 10-11-54 

12 Chapters 

THIS WORLD OF OURS 

(Trucolor) 

9226 Formosa (9) 5-10-54 

5385 Ireland (9) 8- 1-54 

RKO Radio 


DISNEY CARTOONS 

(Technicolor ) 

44.110 Casey Bats Again (8) 6-18-54 + 

44.111 Dragon Around (7)... 7-16-54 -f 

JJ. 112 Grin and Bear It (7). 813-54 ff 

54.101 The Social Lion (7) . . 10-15-54 + 

54.102 Flying Squirrel (7) ... 11-18-54 + 

DISNEY MARQUEE MUSICALS 


44.003 The Martins and the 

Coys (8) 6-18-54 

44.004 Casey at the Bat (9) 7-16-54 H 

44.005 Little Tool (9) 8-13-54 + 

44.006 Once Ucon a Wintertime 

(9) 9 17-54 ++ 

EDGAR KENNEDY 

(Reissues) 

53.501 Host to a Ghost 

6-19 

6-19 

9- 4 

11-20 

1-15 

7-24 

9- 4 

9-U 

53.503 Big Beef, The (17).. 11- 5-54 

53.504 Mind Over Mouse (17) 11-19-54 

53.505 Brother Knows Best 

(17) 12- 3-54 

53.506 Home Canning (16) . .12-17-54 

LEON ERROL 

(Reissues) 

53.704 Twin Husbands (18) . 

.11-12-54 

53.705 I'll Take Milk (18) .. .11-26-54 

53.706 Follow That Blonde 

(18) 12-10-54 

MY PAL 

(Reissues) 

53.2011 Found a Dog (..).. 10- 8-54 

53,202 Pal's Return (20) 11- 5-54 

RAY WHITELY 

(Reissues) 

53.401 Sagebrush Serenade 

( . 

. ) 10-22-54 

53.402 Redskins and Redheads 

(18) 11-19-54 

SCREENLINERS 

44.210 Untroubled Border (9) 5-28-54 

44.211 Long Time No See (S) 6-25-54 

44.212 Riding the Wind (8) 7-23-54 

44.213 The Big Port (9) 8-20-54 

54.201 House of Knowledge (8) 9-17-54 

54.202 Alpine Fortress (..). .10-15-54 

54.203 Just Pets (S) 11-12-54 

54.204 Cinema Capers (8) .. .12-10-54 

54.205 Water. Water, Everywhere 

(81/2) 1- 7-55 

54.206 Camera Crazy (8) 2- 4-55 

54.207 Nature's Showcase (8) 3- 4-55 

SPECIALS 

53.101 The Iron Fence (20).. 10- 8-54 

53.102 Circus Trainer 

+ 

(17) .. .11-12-54 H 

53.103 Fast Freight (15) 12-17-54 + 

53.104 Ri.er to the Past (15) 1-21-55 * 

53.105 Big Top Caravan (16) 2-25-55 

SPORTSCOPES 

44.310 Leather and Uther 

(8) 5-14-54 + 

44.311 Desert Anglers (8)... 6-11-54 -f 

44.312 Hot Rod Galahads (8) 7- 9-54 

44.313 Water Ski Marathon 

(8) 8- 8-54 + 

10-23 

54.301 Alaskan Trout (8) 9- 3-54 + 

54.302 British Empire Games 

(10) 10- 1-54 54.303 Willie Mays (8) 10-29-54 34.304 Canadian Stampede (8) 11-26-54 54.306 Sports Island (10) 12-10-54 

54.307 Ski Saga 

+ 

(8) 1-21-55 

54.308 Chamois Hunt (8) 2-18-55 

SPORTS SPECIALS 

53.901 Football Highlights 

(151/2) 12-10-54 + 

53,801 Basketball Highlights 

( . , ) 4-15-55 


6-26 

7-24 

9-U 

9-11 

1-15 

1-22 

2-19 

10-23 

1- 8 

1-22 

2-12 

6-26 

6-26 

9-lS 

911 

10-30 

1- 1 

1- 8 

1-22 

1-22 


CINEMASCOPE SPECIALS 

(TKhnicolor) 

7410 First Piano Quartette 

(10) May-54 + 6-26 

Pilot 

(17) May-54 + 7-17 

7417 Land of Legend (9) May-54 

7419 Calypso Cruise (9) June-54 11- 6 

7418 Piano Encores (10) July-54 + 10-23 

7409 A Day Aboard Jet Carrier 

7411 Motion Picture Stunt 

(19) Aug.-54 +f U-20 

7414 The Miracle of Stereophonic 

Sound (11) Aug.-54 U-27 

7420 Pride of the Nation (12) Sept.-54 12-11 

7421 Fabulous Las Vegas (19) Oct. -54 + 12-18 

7422 Cinemascope Parade (23) Ocl.-54 

7423 El Toro (9) Oct. -54 

7424 Queen's Guard (16) Dec.-54 

7425 Empire Games, The (13) 0ct.-54 

. . 

7426 Flying to Fish (16) Nov.-54 ++ 2-19 

7427 Far East Bastions (10) . .Nov.-54 ++ 2-12 

75051 Supersonic Age (13) . , .Jan..55 

7503-6 Birthday Parade (10) . .Jan.-55 

7501>0 Tuna Clipper Ship (IS) Jan.-55 

7504-4 Fifth Avenue to Fujiyama 

(10) Feb.-55 

7502-8 Stampede City (7) Feb.-55 

7506-9 Land of the Nile (,,)., Mar.-55 

7507-7 Tears of (he Moon 

( .,) Mar.-55 

7508-5 Isles of Lore (10) Apr.-55 

7509-3 Punts & Stunts (9) Apr.-SS 

SEE IT HAPPEN 

5402 Tumult (9) July-54 

f 8-14 

6403 Isles of Destiny (9) Aug.-54 4- U- fi 

SPORTS 

3402 Dizzy Diving (8) July-54 + 8-14 

3403 Sporty Simians (8) Sept.-54 + 10-30 

TERRYTOONS 

(Technicolor) 

5413 Phony Baloney in the Tall 

Tale Teller (7) May-54 

5414 Willie the Walrus in Arctic

! 

10-26-54 

7-26-54 

. 

). 

) 

. . . 

12-25-54 

. 6-28-54 

. 7-24-54 

. 9-18-54 

. 1-29-55 

Kern.inilel. 

Tom 

.C. 

.Giistav 

.licret 

Kobert 

..M. 

Trevor 

. Palrizia 

1 1 F E ) . - Mirio 

Eleonora 

Carta 

Eleonora 

.Kernici-io 

K.if 

Annette 

J. 

.Michile 

SHORTS 

CHART 

5415 Gandy Goose in the Gho$t 

Tovm (7) (reissue) ... .May-S4 .... 

5416 Terry Bears in a Howling 

Success (7) June-54 + 

5417 A Day in June (7) June-54 

7-17 

5418 Percival Sleuthhound in Pride 

of the Yard (7) July-54 + 8-14 

5419 Gandy Goose in Fisherman's 

Luck (7) July-54 

5420 Little Roquefort in the 

Cat's Revenge (7) Aug. -54 ± 12-11 

5421 Ants in Your Panly (7) Aug. -54 

5422 The Reformed Wolf (7) . Sept.-54 

. 

5423 A Wicky Wacky Romance 

(7) (reissue) Oct. -54 

5424 Heckle and Jeckle in Blue 

Plate Symphony (7) Nov.-54 ± 12-25 

5425 Torrid Toreador. A (7) 

(reissue) Dec.-54 .... 

5501-2 Gandy* Goose in Barnyard 

Actor (7) Jan.-55 

55020 Dear Old Switzerland 

(7) (reissue) Jan.-55 .... 

5503-S Yokahama Yankee, A 

(7) Jan. -55 

5504-6 Swooning the Swooners 

(7) (reissue) Feb.-55 

5505-3 Terry Bears in Duck Fever 

(7) Feb.-55 

550e-l Gandy Goose in It's All in 

the Stars (7) (reissue) Mar.-55 

5507-9 Aesop's Fable—The First 

Flying Fish (7) Mar.-55 

5508-7 TvTO- Headed Giant. The 

(7) Apr.-55 

5509-5 Little Roquefort in No 

Sleep for Percy (7) . . Apr.-55 



UAl The Royal Symphony (26) + 3-27 

Universal-Int ernational 


COLOR PARADE 

9385 Talent Scout (9) . 

9386 Star Studded Ride (9) 

MUSICAL FEATURETTE 

6-14-54 + 

7-19-54 + 7-10 

8- 7 

. 

, 

. 

9306 Four Aces Sing (15) 

. . . 

9307 Corral Cuties (15) 

9308 Birth of a Band (15) 

9309 College Capers ( ) 

5-28-54 

6-21-54 + 

8-16-54 

9310 Going Strong (14) 10-11-54 -f 10- 

9311 Leave It to Harry (. .) -f- 1- 

SPECIALS 

9202 The Hottest 500 (16).. 6-13-54 H 

VARIETY VIEWS 

1953-54 SEASON 

9345 Stallions on Parade 

^9/2) 7-26-54 

WALTER LANTZ CARTUNES 

(Technicolor) 

1953-54 SEASON 

9327 Hay Rube (6) 6- 7-54 + 

9328 Hot Rod Huckster (6) 7- 5-54 -f 

9329 Broadway Bow Wows (6) 8- 2-54 + 

WOODY WOODPECBCER 


9355 Solid Ivory (7) 6-28-54 

9356 Woody the Giant Killer 

(7) 7-26-54 

Warner Bros. 

7-17 

9- 4 

9 

5 

6-12 

6-12 

7-17 

8- 7 

Prod. No. Title Rel Dale Rating Rev'd 

BLUE RIBBON HIT PARADE 

(Technicolor 

Reissues) 

1310 The Cat Came Back (7) 6- 5-54 

1311 One Meat Brawl (7) . 7-10-54 

1312 Along Came Daffy (7) . 7-24-54 

1313 Mouse Menace (7) 8-14-54 

2301 Rhapsody in Rivets 9-11-54 

(7) . 

2302 Inki at the Circus (.). 10-16- 54 

2303 Foxy Duckling (7) 11- 6-54 

2304 Shell-Shocked Egg, Tlie 

„„^^(7) 11-27-54 

2305 Trial of Mr. Wolf (). 12-25- 54 

2306 Back Alley Uproar ( ) 2- 5-55 

2307 You Were Never Duckier 

( ) 2-26-55 

BUGS BUNNY SPECIALS 

(Technicolor) 

1729 Devil May Hare (7) . . 6-19-54 

. 

2724 Baby Buggy Bunny 

2725 Beanstalk Bunny (. 

2726 Sahara Hare ( ) 

(7). 12-18-54 -f 

).. 2-12-55 

. . . 3-26-55 

CLASSICS OF THE SCREEN 

1105 California Junior 

Symphony (16) 5-29-54 

2-19 

1106 This Was Yesterday (20) 7-31-54 ff 9- 4 

2101 Wells Fargo Days (20) . . 9-25-54 

2102 Camera Hunting (19) ... 11-20-54 + 12-25 

2103 Three Cheers for the Girls 

< ) 1-22-55 

2104 When the Talkies Were Young 

( ) 3-26-55 

JOE McDOAKES COMEDIES 

1406 So You Want to Be a 

Banker (10) 7- 3-54 -f 

2401 So You're Taking in a Roomer 

8-14 

(10) 10-30-54 -f U- 6 

2402 So You Want to Know Your 

Relatives ( ) 12-18-54 

2403 So You Don't Trust Your Wife 

(10) 

2404 So You Want to Be a 

1-29-55 -f 

Gladiator ( ) 3-12-55 

MELODY MASTER BANDS 

(Reissues) 

. 9- 

1806 Cavalcade of Dance (10) 7- 3-54 

4-54 

2S01 Melody of Youth (10) . 

2802 Skinnay Ennis & Orch. 

( ) 10-23-54 

2803 South American Sway 

) 1- 1-54 

( 

2804 Stan Kenton & Orch. 

( ) 2-26-55 

MERRIE MELODIES 

(Technicolor) 

1718 Little Boy Boo (7) . . 6- 5-54 -f 

1719 Muzzle Tough (7) 6-26-54 -f- 

1720 The Oily American (7). 7-10-54 

1721 Satan's Waitin' (7) 8- 7-54 

1722 Stop. Look and Hasten 

(7) 8-14-54 

2701 Gone Batty (7) 9- 4-54 

+ 

2702 Goo Goo Goliath (7) . . . 9-18-54 

2-12 

-f 12- ii 

2703 By Word of Mouse (7). .10- 2-54 + 10-30 

2704 From A to Z-Z-Z (7) .10-16-54 H 12-25 

2705 Quack Shot (7) 10-30-54+ 1-1 

2706 My Little Duckaroo (7). 11-27-54 

2707 Sheep Ahoy (..)... .12-11-54 

2708 Pizzicato Pussycat (7) 

2709 Feather Dusted ( . . 1-15-55 

2710 Pests for Guests (7) . . 

2711 All Fowled Up (. .) 

2712 Stork Naked ( . ) . 

2713 Lighthouse Mouse ( 

. 1- 1-55 -f 

-f 

2-19-55 

. 2-26-55 

3-12-55 

SPORTS PARADE 

(Technicolor) 

1508 Off to the Races (10) 

1509 G.I. Holiday (10) 

2501 Circus on Ice (10) . 

. 

, 

2502 Hattcras Honkers (10) 

2503 Rodeo Roundup (10) 

2504 Silver Blades ( . 

2505 Caribbean Playgrounds 

(..) 

2506 Football Royal (..)... 

+ 

7-24 

8-14 

9-25 

2-19 

2-i9 

7- 3 

9-U 

+ 10 9 

.10-23-54 

.12-11-54 

1-15-55 

+ 2-19 

2-19-55 

. 3-19-55 

TECHNICOLOR SPECIALS 

1011 Frontier Days (20) ... 6-12-54 

1010 Silver Lighting (20) ... 7-17-54 + 

1012 Who's Who in the Zoo 

(17) 8-21-54 + 

2001 Gay Parisian (20) 9-11-54 

2002 In Fourteen Hundred Ninety-Two 

8-14 

9-18 

(17) 10- 9-54 -f 10-30 

2003 Mariners Ahoy (17) 11- 8-54 

2004 Where Winter Is King 

-f 2-12 

(17) 1- 8-55 

2005 Bill of Rights (. ) .12- 4-54 

2006 Beauty and the Bull ( . ) 2- 5-55 

2007 Mississippi Traveler ( , . ) 3- 5-55 

WARNER VARIETIES 

1605 Thrills From the Past 

(10) 5- 8-54 + 

1606 When Sports Were King 

(10) 6-19-54 -H- 

1607 Wild Boar Hunt (9) 8-28-54 

2601 This Mechanical Age 

(10) 10- 2-54 -f U.27 

2602 Ski Flight (9) 11-13-54+ 1-1 

2603 Bit of the Best (10) . 

# 1-15 

2604 Those Exciting Days ( ) 3-19-55 .... 

WARNERCOLOR SPECIALS 

Black Fury (32) Oct. -54 

Prod. No. 

Independents 

Figurehead. 

.Ia77 t\vinr* 

The (10) de 

Titfftn 

Rochemont 

6-26 

7-24 

Rel Dale Rating Rev'd 

2-19 

o in 

FOREIGN FEATURES 

Foreign-longuoge productions by notive country, listed alpli 

by title, followed by running time. Dote shown is issue of B 

in which review oppeored. Nome of distributor is in po 

AUSTRALIA 

Reviewed 

Wherever She Goes (80) 10-31-53 

l.\!-K) .Suzanne Parrett, Eileen Joyce 

AUSTRIA 

Moriko (81) 4-1 1-54 

(Bakn -Brill) . Marika Rott, Henry Fuss 

Singing Angels (98) 12- 6-52 

(Ciîiiu) , Waldau. Kaethe Dorsch 

BRITAIN 

. 

. 

. 

. . 3-20-54 

. 10-13-54 

. 

. 

. 

Angels One Five (98) 6-12-54 

(Stratford) . -Jack Hauklns, Michael Denison 

Double Confession (80) 6- 6-53 

(Sti.itfurti) Farr, Joan Hopkins 

Edge of Divorce (83) 7-1 7-54 

(Kinîsley) - .Valerie Hobson, I*hi!ip Friend 

Egypt by Three (79) 4-1 1 -53 

(Filmakers) . ..\nn Stanvllle, Jackie Craven 

Fighting Pimpernel, The (88).. 5- 8-54 

(Carroll) . .talid .Niicn, Margaret Lelghton 

Final Test, The (84) 2-27-54 

(Coniinem:il) Morley, Jack Warner 

Folly to Be Wise (91) 2-20-54 

(Fine .Ut^l . .Alastair Sim, .Manila Hunt 

Frightened Bride, The (75) 12-12-53 

(Beverly) . .¥ . Kobson. .M. Uenison, M. Zclterllng 

Fuss Over Feathers (84) 1-29-55 

(.\sioc. .\rtL5ts) . .John Gregson, Muriel Pavlow 

Glory ot Sea (88) 9-1 1-54 

(lioseis i I'nger) . Trevor Howard, Sonny Tufts 

Guilt Is My Shodow (86) 5- 8-54 

(Stralford) .Patrick Holt. Elizateth Sellars 

Heart of the Matter, The (100). 12-25-54 

(.\ssoc, .\rli5ts) Honard, Maria Schell 

Holly and the Ivy, The (80). . 

(I'aci-nuker) . lialph Iticbardson. Celia Johnson 

Horse's Mouth, The (77) 1-23-54 

(.Maycr-tvingsley) 

. 

.Robert Beatty, M. Johns 

Inspector Calls, An (80) 1 - 8-55 

(.issue. .\rti.sts) . ..Mastair Sim, Eileen Moore 

Intruder, The (84) 2-12-55 

(.\ssoc. .\rtlstsl . .Jack Hawkins. Dennis Price 

Landfall (88) 8-29-53 

(Stratford) . ..Michael Denison, Patricia Plunkett 

Lovers, Happy Lovers (103). . 

.Oirard Philipe, Valerie Hobson 

(.\.F E. ) 

Miss Robin Hood (75) 1- 9-54 

(I'nion) . Margaret Bulherford, J. R. Justice 

Mr. Denning Drives North (95). .10-10-53 

(Carroll) . .John .Mills, Phyllis Calvert 

Murder on Monday (85) 12-26-53 

(Maser-Kliigsliy) . .H. Richardson. M. Leighton 

Murder Will Out (83) 5-16-53 

(Kramcr-Hyams) 

. .V. Hobson, E. Underdoim 

Passionate Sentry, The (85) ... 12-12-53 

(Fine Xns) \ Hob.-ôn. N. Patrick, P. Cummins 

Pickwick Papers, The (109). .. . 4-17-54 

(.Mayer-Kingslcy) . James Haytcr, Nigel Patrick 

Runaway Bus, The (78) 12-1 1-54 

(Kiamer-Hyam--) Kutherford. F. Howard 

Scotch on the Rocks (77) 7-31-54 

(Kingsley) . .Ronald Squire, K. Ryan, S. Shaw 

3 Stops to Murder (76) 7-1 7-54 

Conway. Naomi Qiance 

(.\stiir) 

Tonight ot 8:30 (8 1 ) 8- 1-53 

(Continental) Valerie Hobson, Nigel Patrick 

Welcome the Queen (50) 9-1 1-54 

(BIS) . .(iMi-eii Hiz.iJ)eth, Duke ot Edinburgh 

Women's Angle, The (87) 9-18-54 

(Stratford) Cathy OIKinnell, Edward I'nderdown 

FRANCE 

Beauties ot the Night (84).... 4-17-54 

(t;.\-I>ipiTl) . .Ccrard I'hilipe. Gina Lollobrlglda 

Caroline Cherie (118) 8-14-54 

(Davis) .M Carol, P Cressoy, J. Dacqmlne 

Companions of the Night (104) 8-28-54 

(.\rl.iil) Kr.innijse .\rnoul. Raymond l'elli>grhl 

Daughters of Destiny (104). .. . 8-21-54 

(.\rlan) Claudelli- Colbert, Michcle .Morg;in 

Diory of a Country Priest (95) 7-31-54 

(Brandon) Laydu, N. Maurey, A. Guibert 

Dirty Honds ( 1 00) 1 2-25-54 

(.MacDonald) Daniel Oelln. Pierre Brasseur 

Earrings of Madame De, The 

(105) 8- 7-54 

(.\rlan). C. Bo.ver. D. Darrieui, V. de Sica 

French Touch, The (84) 9-25-54 

(Times) . 

K.nee DeiUiers 

Gome of Love, The (108) .... 2-19-55 

(Times) . I'lerre-.Michel Beck, Bdwige Feuillere 

Innocents in Paris (103) 2-19-55 

(Tudor) . .Claire Bloom, .Mastalr Sim 

Justice Is Done (95) 4-25-53 

(Joseph Burstyn) . .Claude Nolller. .M. Auclalr 

Lo Ronde (85) 3-27-54 

(Hakim) .\nton Walbrook. Simone Simon 

L» Plnicip IOC\\ -7 -s 1 CA 

Mr. Hulot's Holiday ( 

(GBD Infl) . .Jac

• 

Carmichael's 

I 

. . Victor 

rent 

Productions 

Show 

F 

Ratio: 

Musical 

2.55-1 (CintmaScone, 

Chief Crazy Horse 

F 

Ratio: 

Outdoors Drama 

2.55-1 (Cinemascope. 

H 

Technicolor) 

73 Minutes Hel. March '55 

it from the scn-een since "How to Marry 

1 19S3, is back in the popular groove 

ury-Fox musicals—and her many lans 

:l that she is as blond and curvaceous 

none of her ability to put over songs 

rately-staged production numbers. The 

Dwer Champion, who also prance gaily 

d the fast-rising Jack Lemmon are addi- 

3. 

1 based on Somerset Maugham's "Too 

ned OS a straight comedy by Columbia 

rprises and is only mildly amusing at 

hing the locale to the Broadway stage 

lits the logical introduction of several 

which are the long-popular Gershwin 

iâtch Over Me" and "I've Got a Crush 

new "Down Boy." The 

uence, which hinges on Miss Grable's 

id returning from a Korean prison to 

with her new husband, is innocuous, 

contrary. Director H. C. Potter uses the 

and Technicolor to excellent advantage, 

•earn sequences, which have dances 

The film was produced by Jonie Taps, 

cal comedy star whose husband. Jack 

d killed in Korea, marries Gower Chamrtner 

and Lemmon's best friend. When 

laware of the marriage, he expects to 

talus with Betty but, after a bedroom 

demand her affections, they walk out 

s a musical for Marge Champion but, 

ty is persuaded to return to show busishow 

a hit. Gower finally realizes he 

and Lemmon is able to return to Betty 

husband. 

eimnon. Marge and Gower Champion, 

ick, Paul Harvey, Hal K. Dawson- 

OO-car 

Univ.-Int'l (517) 

86 Minutes 

Technicolor) 

Rel. April '55 

The plight of the poor'Americxin Indian is again explored 

in exciting fashion in another CinemaScope production 

(20th-Fox's "White Feather" is a February release) which is 

made to order for action devotees and should do well generally, 

mainly on the strength of Victor Matures name. The 

fact that Suzan Ball is making her first scn-een appearance 

since her widely publicized leg amputation is a human 

interest angle which will draw many women fans and, of 

course, the teenagers. 

Directed by George Sherman, who takes advantage of the 

CinemaScope scrêen to achieve some striking scenic vistas, 

as well as a bloody battle between the U. S. Cavalry and 

the Sioux in which many riders bite the dust. The romance 

between Crazy Horse, vigorously acted by Mature, and the 

gentle Black Shawl, portrayed in sympathetic fashion by the 

lovely, dark-eyed Miss Ball, is handleci in tender fashion and, 

logically, comes to a tragic conclusion. John Lund, who 

played a similar role in "While Feather," is no more than 

adequate as a U. S. Army major who knows the Indians' 

problems, but Ray Danton impresses as a cowardly halfbreed. 

Produced by William Alland with the late Leonard 

Goldstein getting co-producer credit. 

In 1854, Morris Ankrum, chief of the Dakota-Sioux Indians, 

dying from wounds incurred in a battle with white troops, 

predicts that a young warrior would lead the tribe to victory 

only to be killed by one of his own. Years later. Crazy 

Horse (Mature) saves the life of John Lund, U. S. major, and 

the latter helps him vyin the new chief's daughter (Suzan 

Ball) for his wife. At the army fort, Lund learns that while 

traders are starting a gold rush to Indian territory and, to 

forestall a battle, he persuades many Indian families to move 

to r- 7 land, but not Crazy Horse. After a bloody battle, 

Ci;i)f?,, 'Morse returns to find that his infant daughter has died 

from white man's illness. When his wife also becomes ill. 

Crazy Horse leads his people to the fort for food and shelter 

But the prophecy is carried out when Crazy Horse is killed 

by a treacherous half-breed. 

lack in 

usical Hit . . . She Had Two Husbands 

Which to Favor. 

House 

the Song-and-Dance Mood—in a 

92 Minutes 

F 

Ratio: 

1.85-1 

Rel. 

Comedy 

(Tectinicolor) 

aining, delightfully wacky comedy deal- 

solllV 

"tar 

Ilund 

Victor Mature, Suzan Ball, John Lund, Keith Lorsen, Ray 

Danton, Morris Ankrum, Robert Warwick, Jcmies Millican. 

CATCHLINES: 

The Saga of the Fighting Leader Who Was Behind Custer's 

Last Stand . Mature in His Greatest Role With Suzan 

Ball in a Fine Comeback Performance ... A Thrilling Outdoors 

Drama of Romance and Vengeance 

il training of medical students, this J 

was Britain's biggest grosser for 1954 

ploitation, should do good business in 

in the art houses, where it should score 

is are informed about its high laugh 

lay most general situations, 

vith "Genevieve," this will be presold to 

that U-I release and its two comedy 

I 

recently chosen British Academy Award 

idall, both of whom also score in this, 

las starred in many British films, most 

;eping Tiger," is handsome and conic 

lead and James Robertson Justice and 

tribute superb comedy portrayals. Direct- 

Ralph Thomas, who manages to inject a 

and romantic interludes without slowing 

ital sequences are authentic but tinged 

he young interne's fainting at sight of his 

uced by Betty E. Box for Rank, this is 

k pictures taken over by Republic for 

ith Dirk Bogarde's arrival at St. Swithin's 

-year interneship. Befriended by three 

leth More, who is being supported by 

mds, and Donald Sinden and Donald 

oes through the usual misadventures 

ove with a pretty nurse, Muriel Pavlow, 

>ney on a dale with a glamorous fashion 

feels he is on his way to becoming a 

ivers his first baby—unaided. Roughgby 

game lands all four of the students 

ailed out by a friendly veteran surgeon, 

ce. Bogarde regrets when his uproarious 

o an end. 

el Pavlow, Kenneth More. Donald Sinindall, 

James Robertson Justice. 

,*(,. T>„;««- \AÂir-r,}

REVIEWS 

Adiines for Newspaper and Pr< 

Airican Manhunt 

F 

Ratio: 

Standard 

Action 

Drama 

Republic (5430) 65 Minutes Rel. Jan. '55 

Process shots of French Equatorial Airican natives, who 

seem inspired to dance at the slightest provocation, including 

both before hunting a lion and after the kill, contribute just 

about all the action to be found in this low-budget jungle 

opus. Some stock animal sequences contribute the rest of 

the action. As lor the actual story, it is film fare as dull as 

dish v/ater, though it might merit a lower-half place on some 

dual programs, particularly where younger patrons cue so 

sufficiently enamored of jungle settings that they will gladly 

cross the cashier's hand with the necessary silver for any 

feature that promises as much as one lion, a charging elephant 

or a tree-climbing gorilla. 

John Kellogg, as an Army sergeant, murders his commanding 

officer and escapes into the Af^can interior, where he is 

followed by Myron Healey of the Intelligence Service and 

Ross Elliott of the French African Corps. Kellogg is captured 

at an interior medical station, but not until he has killed Ray 

Bennett, the station's doctor, and terrorized his assistant Karen 

Booth. The prisoner, girl and two officers then start back to 

the coast. Handcuffed, Kellogg succeeds in overpowering 

Elliott, whom he also murders, and escapes only to be 

quickly recaptured. He once more escapes when the three, 

in addition to James Edwards, the native guide, reach a tribe 

where the villagers are preparing for a gorilla hunt. With 

Miss Booth as a hostage, Kellogg makes his way into the 

jungle unaware that the natives have strung up nets to block 

off the area. Kellogg become enmeshed in the nets and is 

attacked by a male gorilla. Myron Healey, who followed the 

two, and Miss Booth make a successful dash to safety. 

A Jack Rieger Picture, Jerry Thomas produced and Seymour 

Friedman directed the feature as a T.nnity Production. The 

original story and screenplay was by Arthur Hoerl. -s^^. 

Myron Healey, Karen Booth, John Kellogg, Ross Ehn,t • 

Hay Bennett, James Edwards. 

CATCHLINES: 

Killer Search in Forbidden Jungle Where No White Man 

Dared Go . . . Two Men and a Girl Trapped in the Forbidding 

Jungle . . . Giant Gorilla Against Native Warriors . . . Horror 

Filled Days, Dangerous Nights. 

Tender Hearts 

Hugo Haas Prod. 

80 Minutes 

Ratio: 

1.85-1 

Rel. - 

Drama 

Herewith Hugo Haas, the four-way filmmaker who not only 

stars in, but als} produces, directs and writes his celluloid 

vehicles', departs radically from the formula to which he has 

previously adhered. In past entries, such as "Pickup" and 

"The Other Woman," the plots dealt with somewhat sordid 

romantic triangles and carried a message of retribution for 

sins against the established social order. This time, however, 

no such situation exists and the story thread is basically 

a character study of a philosophical hobo and his down-atthe-heel 

friends and enemies. 

There is no denying that Haas is literate as a scrivener 

and accomplished as an actor, but it is also obvious that his 

current ellort is going to confront the average exhibitor 

with some king-size problems. The technique employed in 

making the film places major emphasis on artistic, atmospheric 

touches at the necessary sacrifice of action and movement. 

Too, while the performances contributed by Haas and 

other members of the comparatively small cast are,^ ior the 

most part, capable and provocative, the thespians involved 

have little or no marquee magnetism, which means that they 

will be of no value in fabricating merchandising campaigns. 

Hence, in general bookings the offering cannot hope for anything 

better than the supporting slot. In theatres of the socalled 

art house variety, which specialize in offbeat product, 

it possesses sufficient merit to fare better. 

A professional beggar who had at one time been a great 

actor, Haas lives in squalor in a basement tenement—his 

greatest love a mongrel dog which shares his master's 

meager sustenance. Broke and ill, Haas is compelled to sell 

his pet, but dies as the result oi a beating administered by a 

petty thief who robs him of the few dollars he Was paid. 

Hugo Haas, Francesco De Scaffa, June Hemmerstein. 

leUrey Stone, Ken Carlton, John Vosper. Tracy Roberts. 

CATCHLINES: 

(55 

.55 

AU 

SHORT SUBJECTS 

Dr. Jekyll & Mr. Mouse 

MGM (Technicolor Cartoon) 8 

Good. The battle of wits between Tom and Jerry cont 

in this latest episode, with Tom, the cat, doing every 

possible to keep Jerry, the mouse, from drinking his bo 

pilfered milk. Tom mixes chemicals in the milk to 1 

Jerry out but the concoction turns the little mouse ii 

strong, fearless tormentor. But the effect doesn't .last end 

Jerry desperately tries to mix a new batch of doctored 

Tom takes it away from the mouse and drinks it himself, 

to his regret, for he immediately starts to get smaller. 

is triumphant as Tom runs for his life. 

MGM 

Just What r Needed 

(Pete Smith Specialty) 9 

Fair. Anyone who has received an unwanted gift or b 

an article blind will appreciate Dave O'Brien's latest.fr 

tions. A large mobile is a complete puzzle uniiJ the s: 

cance of the articles hanging from wires is explainei 

usual, Dave continues to get into trouble, especially wh 

tries to open an old trunk he purchaS'ed. He finally dr 

from the windmill tower, narrowly missing a passerby 

finds it full oi paper currency, and a printing pres 

only play money. 

Sport Trix 

MGM (Pete Smith Specialty) 3 

Good. This compilation of odd ways of playing v 

games will be of interest to sport fans especially. A 

demonstrates unusual ways of hitting a ball, in one 

driving with an eight-foot club. A pocket billia.'d exper 

two tables to make a startling shot which is filmed ir 

motion. A baseball player hangs by his feet to bat th 

and performs fielding stunts. A water skier tries to fl' 

wings while other daring young men test ski bicycl 

snov/y slopes. 

RKO 

Camera Crazy 

(Screenliner) 

Good. This documentary on the shutter-bugs will 

interesting to the millions of photographers in Amerio 

take 75 pictures a second, 24 hours every year. The ii 

of a camera store is pictured, selling every kind of 

graphic equipment. An intimate view cf a camera c 

presented, with amateurs making prints and posing a : 

The trials of a home processor, developing and printin 

tures under difficulties, make an amusing finish. 

No Hunting 

RKO (Disney Cartoon) I 

Good. The art of hunting comes in for cynical treairr 

this Disney Technicolor short in CinemaScope starring I 

Duck. A portrait of grondpappy Duck, hanging on th 

of Don's sumptuous apartment comes to life and in a 

sequence shows how pioneers had to hunt to live. Gra; 

spirit gets into Donald and he sets out to shoot wild 

A somewhat exaggerated impression of what the model 

nimrod must contend with is pictured, and is good for 1 

for everyone with the possible exception of the serious 

man. 

Ski Saga 

RKO (Sportscope) i 

Good. The introduction of this. sports reel takes it 

the usual in treating skiing subjects. Photos of old 

I 

with full mustaches, and quaint costumes, using ten-foe 

and a pole for support, dissolve into action scenes sh 

the development of the sport. Two young men chase 

ball-throwing frauleins on skiis to provide an intei 

closing sequence. 

Warner Bros. 

Feather Dusted 

(Merrie Melody) 

Good. Know-it-all Leghorn the rooster, decides Jui 

too much of a student and despite the boy's objections 

him away from his books to teach him how to play I

SI. 50. cash with copy. Four consecutive insertions for price 

inday noon preceding publication dale. Send copy and 

BOXOFFICE, 825 Van Brunt Blvd., Kansas City 2-1, Mo. • 

CLfflfildGHOUSf

Boxoffice-Febuary.26.1955

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