Boxoffice-July.02.1955

JULY 2. 1955 

IJui TuAe ei ihe m&tu&ti TictuAe J/nJud^ 

iea/iA 

with fhe \ 

MOTION PICTURE INDUSTRY 

\\ 

>NAL EXECUTIVE EDITION 

llht SMtloflal Nttii figti o( All Cdlllant

NEATEST TRICK 

OF THE SEASON! 

A whole new generation wants to see it. Others want 

to renew happy memories of it. And Judy Garland 

sings ''Over The Rainbow" in it. 

its 

So M-G-M brings you 

joyous entertainment 'THE WIZARD OF OZ." 

Ai CM presents "Tllli WIZAKD 01- 07." sUirring ]VDY CARI.AND • Fruiii Morgan • R.iy lUtêr • Bert Lihr -Jack H.iley 

Billic Burke • Aii/rfîtrel Hjmill'ni • Clnirley Ciratiewin ' And The Mumhkins ' Cnlnr by Tedinkolnr • A Viilur Flemin/i PrnJuction 

Screen Play hy Noel L

fRE-TESTED! A PROVEN SUCCESS! 

IRST DATES ARE OUTSTANDING! 

Ask your M-G-M Branch Today About 

fr 

SALT LAKE CITY- 3rd Week! 

Doing almost 3 times average re-release business. 

NEW YORK CITY 

Close to record holder of Normandie Theatre. Off to a long run. 

INDIANAPOLIS 

[(.e-release terrific. Doing NEW picture business and topping many new 

^tractions of the past year. 

I 

COLUMBUS 

lirst week equals "Executive Suite." Doing TWICE the average re-release 

iusiness. 

3Y WITH JUDY! 

OZ" PROMOTION IDEAS! 

r?. 

tHAILERS: Endorsement over P. A. system. Advance 

aser copy trailer followed by regular trailer. "OVER 

jHE RAINBOW": Song was plugged several weeks 

ji advance inside the theatre and in the lobby. LOBBY: 

jut-out letters over entrance doors. 40 x 60 in foyer, 

jluminated still and cut-out board. NEWSPAPERS: 

iritics urged to re-review the picture. Enlist aid of movie 

Bitors. 

RADIO AND TV: M-G-M Records and Decca 

ve albums and window display cards. WINDOW 

ISPLAYS: Travel agency tie-up. "Happy Land of Make 

elieve to Happy Land of Sunshine." BOOK STORES: 

Oz" books. Good displays for windows and ads. 

GREENING: For staffs of college and high school 

newspapers, also for Teen Council. MAILING: To membership 

of local Film Society and to local women's clubs 

for bulletin boards. BALLY: Walking book used several 

days before opening, also at schools. LIBRARIES: 

Natural for local library tie-up with stills. 

SPONSORSHIP: 

One individual, amusement editor or columnist makes 

the appeal that it was by his personal intervention that 

the picture has been brought back. He continues to 

plug it, arranges stunts. CHILDREN'S SHOW: A 

popular local TV children's show stages a contest, "Why 

I Like This Show." Prizes are tickets to a special 

screening Saturday morning. GET FREE PRESS BOOK 

FROM NATIONAL SCREEN SERVICE. 

"To Ben Shiyen and all the boys from your friends at M-G-M! Congratulations on 

ll__^^--^^ the happy Anniversary of your 35 years of Industry Service. May you have many 

as- more!" (See M-G-M "Anniversary" Pictures Announcement in this issue).

His Big Ne>a/ Role! The ¥m 

^ 

1 

WRITTEN BY 

RICHARD L BREEN 

~ir 

Dcaa3© mm] i 

OJiK 

[FOlMiilSiat®

hRE THEY'RE Â/AITING FOR 

! 

- 

ill 

beam a barrage of publicity across the land! 

ND!! ON SUNDAY, JULY 24, JACK WEBB stars in 

5 

tie COLGATE VARIETY HOUR on NBC-TV 

y 

adi( 

le entire show devoted to PETE KELLY'S BLUES ! 

Reminder from COMPO: Did you mail your nominations for Audience Awards?

In July... from zOth! 

1^0''^ 

mmm. mmlmM^^ 

puts ROCK 'n' ROLL 

on your screen 

*- yt^"^. 

^ for the first time! 

^ Tell the youngsters 

you've got it! 

•hteili 

V 

kt^.ai 

:v 

lU.il 

R'fc.iiis 

'*«« 

.^ 

20th Century-Fox presents BETTY 

GRABLE • 

SHEREE NORTH 

• 

BOB 

CUMMINGS • 

CHARLES COBURN 

TOMMY NOONAN in HOW TO BE 

VERY, VERY POPULAR with Orson 

/' 

Bean • Fred Clark • Produced, directed 

and screen play by NUNNALLY 

JOHNSON • COIOR by DE lUXE 

CINemaScoPE Picture 

it*s a pleasure to do business with 20th!*

I 

City: 

. 

JERAULD 

; 

wn 

I' 

MIONAL FILM WEEKLY 

ed in Nine Sectional Editions 

N 

SHLYEN 

in-Chief and Publisher 

( M. MERSEREAU. Associate 

iblisher & General Monager 

Editor 

COHEN. .Executive Editor 

HLYEN. .. .Managing Editor 

JE/^R Western Editor 

ATCHER. -Equipment Editor 

. 

SCHLOZMAN Business Mgr. 

shed Every Saturdoy by 

ICIATED PUBLICATIONS 

n Offices; 825 Van Brunt Hl«d., 

ly 24. Mo. Nathan Colicn. Eseciiir- 

.lc,«e ShIyen. Manacine Edl- 

!s Schlozman. Business Manager; 

Eilltor Tlie Modern Tlieatre 

clier, 

Telephone CHestnut 7777. 

Dffices: 45 Bockefeller riaza. New 

N Y. Donald M. Mersercau, 

i'ublisher & (ieneral Manager; 

.lerauld. Editor; tlal Sloane, 

romollon-Sho» mandiser Section 

toeker. 15qulpment Advertising. 

COIumhus 5-6S70. 

lllfices: Eilllorial—920 No. Mlchl- 

Olleago 11. 111.. Fr.inces B. 

ephone SUperlor 7-3972. Adveri 

East Wacker Drive. Chicago 1, 

ig Hutchison and E. E. Yeck. 

ANdover 3-3042. 

Iffices: Iklltorlal and Film Adver- 

104 Hollywood Blvd., Ilollyuood 

Ivan Spear, nanager. 'I'elelllywood 

5-1186. Equipment and 

Advertising—672 S. Lafayette 

le, 

I 

1x15 Angeles, Calif. Boh Wettlager. 

Telephone DUnkirk 8-2286. 

Office; Al Goldsmith. 1365 

.Press Bldg. Phone Metropolitan 

Isara Young, 415 Third St., N.W. 

IBUN THEATRE Section Is inthe 

first issue of each month. 

Paul .lones. The Constitution. 

S. Conners, 21-23 Walter Ave. 

. George Browning, Stanley Thea. 

im: Eddie Badger. The News, 

^ranees Harding, Ub. 2-9305. 

:iiarles Taylor, 421 Pearl St. 

Annie Mae Williams. ED 2-1254. 

: Lillian Lazarus. 1746 Carrahen 

; Elsie Loeb. Fairmount 1-0046. 

Fred Oestrelcher. 646 Ithoades 

rank Bradley, 2008A .lackson. 

.1. Rose. 1645 LaFayette. 

_.,. Russ Schoch, Register-Tribune. 

II. F. Reves, Fox Theatre Bldg. 

lis: Corbin Patrick, The Star, 

ie: Robert Cormvell, 323 E. Bay. 

Null Adams, 707 Spring St. 

My Harwood, 66 S. Hibiscus, 

lis: Les Rees. 2123 Fremont So. 

c; Wm. Nichol, 618 W. Greenfield, 

u. Walter Dudar. The Register. 

is: L. Dwyer. 8818 Prltchard PI. 

Polly Trindle, 1315 Broadtrving 

Baker. 911 N. 51st St. 

ila: Norman Shlgon. 5363 Berk. 

,i: R. F. Klingensmith, 516 JeanfWllkinsliurg, 

Churchill 1-2809. 

Ore.: Arnold Marks, .lournal. 

Dave Barrett, 5149 Rosa. 

, City; H. Pearson. Deseret News. 

nio: L. Ketncr. CA. 3-7266. 

ncisco: Gail I.ipman. 287-2Slh 

(kyline 1-4355; Advertising; Jerry 

, Howard Bldg.. YU 6-2522. 

lave Ballard. 1303 Campus Pkwy. 

Dn; Sara Young. 20th-Fos. 

In 

Canada 

The Herald, Myron l.aka. 

300 Lemoyne St., Room 12, 

arochelle. 

116 Prince Edward. W. McNulty. 

1675 Bayvlew Ave., WiUowdale, 

W. r.ladlsh. 

.: Lyric Theatre Bldg.. .lack Droy. 

: 282 Rupertsland, Ben Sommers. 

r Audit Bureau of Circulations 

Second Cl,iss matter at Post 

ansas Cltv. Mo. Sectional Edition, 

r year; National Edition. $7.50. 

2, 19 5 5 

No. 10 

AN APPRECIATION 

c J^RATIFYING indeed is this occasion 

marking the 3.5th year of publishing Boxoffice, 

which had its inception as The Reel Journal. We 

humbly appreciate the congratulations and good 

wishes of the friends the years and our life's 

work have brought us. It is most heartening to receive 

the commendations of readers and advertisers 

for our "performance," as it were. But no 

star makes a success all by himself. He must 

have a good supporting cast, a good director, 

a good producer—and an audience. 

I have been blessed with a wife who, aside 

from being my life partner, also is my business 

partner. And I might say that she very much 

home and 

occupies the role of director—both at 

at the office. Those in the industry who know her, 

know as well as I do, that behind that pretty 

face there is a brain. And a most discerning 

one it is, from which I must acknowledge that I 

have had both inspiration and expert guidance. 

I take pride in my associates who have not 

only aided and abetted my efforts as co-stars 

this weekly production called BoxOFFICE, but 

who. by their very efforts might also be called 

producers. There's the big supporting cast in 

the important roles of reporting the news from 

every key city and surrounding areas, as well 

as New York and Hollywood. And the technical 

crew in the jilant that never fails to bring the 

production through on schedule to meet every 

"release" date. 

That's my cast and production staff. And you, 

gentlemen of exhibition, production and distribution, 

are the audience—the patrons without 

whose aid and interest none of this work could 

have been accomplished. 

That the motion picture business is a hardy 

business is well attested by the information contained 

in this issue of many of the people who 

still are active in it after 35 years and more. It 

is 

a great business—one which the vast majority 

of the thousands in it deeply love. A business 

that renders limitless humanitarian service in 

the fine spirit that is daily evidenced by exhibitors, 

producers and distributors. A business 

whose product—the motion picture—in itself 

renders great public service to community, the 

nation and, in 

fact, to peoples the world over. 

This is a great business! Because of the heart 

of the people in it, not only for doing the patriotic, 

public-spirited things that it does so well, 

but also for the fine things that motion picture 

people do among themselves. It is a great business, 

because even its most caustic critics, who 

outwardly decry the movies, inwardly have great 

admiration and love for them. The multi-millions 

who attend motion picture theatres each week give 

proof of that. This is further attested by the discussions, 

the attentions, 

in 

as well as by the attendance, 

that has made the motion picture a constant 

topic of conversation in virtually every home, in 

virtually every walk of life and in every country 

on the face of the earth. 

This is a great business! And it will continue 

to be for decades to come. Sufficient is the 

proof gleaned from experience of the past which 

serves as a guide and assurance for the future. 

The industry has arisen with greater strength 

than ever before from a number of periods of 

adversity. During one such period several years 

ago, the writer undertook to prophesy the continuing 

growth and progress of our great industry. 

It would seem appropriate now to restate 

some of those observations. 

From meager beginnings, the moving picture 

has continued to move. It progressed from flickery 

single reels to entertainments of great magnitude. 

It advanced from crude staging and the 

use of backdrops to formidable settings of grandeur—many 

in their original locales almost 

everywhere in the world. It has brought the very 

finest of talent, of music, drama, comedy—the 

whole gamut of the histrionic arts within the 

reach of the great masses. It has given almost 

living portraits, in the natural color and in the 

natural scene, for the visual pleasure of its beholders. 

And for its listeners, it has brought the 

delight and enjoyment of great music along with 

words of enlightenment, as well as entertainment. 

It 

was the courage, the foresight, the imagination 

and initiative, of the venturesome rnen and 

women of this business that builded it from 

the storeroom nickelodeon of yesteryear to the 

magnificent palaces of the present. It was the 

confidence that the industry's pioneers and builders 

had in this medium of expression, which made 

it the world's greatest entertainment form. To 

be sure, many obstacles were encountered. Competition 

of one type or another has always existed 

for the motion picture. It always will exist. 

But, as in the past, competition will spur the 

industry on to even greater future progress. 

What might the future bring? Many things. It 

may be five years, ten years, or even twenty, 

before some or all of these developments are 

attained. But I can foresee a greater use of color, 

more magnificent than ever; the possibility of the 

successful development of third dimension, which 

will add further to making a living image of the 

screen ; an adajitation of telecasting and the television 

art from which new forms of entertainment, 

new artists, new personalities, will come: 

the development of many new means of patron 

comforts; and many technological improvements, 

making for better pictures, better presentations 

and widening their scope and influence throughout 

the world. Some of these already have come 

to pass; more are on the threshold. 

This is a great business! 

We are proud to be a part of it. 

\JL^ /dMtîtyi^ 

Idtll

WARNER PLANS TO SELL FLATf^ 

TO LOW-GROSSING THEATREM 

Informs Exhibitor Group 

It Is Conducting Survey 

Theatre by Theatre 

NEW YORK—Warner Bros, is now conducting 

a national survey by exchange 

areas to analyze each theatre in order to 

establish sales policies under which exhibitors 

can buy Warner product "on a 

fair and equitable basis." Flat rentals for 

small theatres is the goal. 

This announcement was made in a statement 

issued by the Joint Allled-TOA committee 

on trade practices after meeting with Ben 

Kalmenson, WB's general sales manager, and 

Bernard R. Goodman, coordinator of field 

activities. 

WB MEETING FIRST ENDED 

The statement was issued with the approval 

of the Warner officials. Various problems of 

exhibition and distribution were discussed, 

particularly those of the small-grossing theatres. 

Kalmenson was quoted in the statement 

as saying "Every assistance will be given 

the small theatre and flat rentals will be 

offered these small-grossing theatres." 

The joint committee wound up its meetings 

with distributor executives during the week. 

The session at Warners was the first, and it 

was followed by meetings at Universal, Republic 

and Allied Artists. There was no session 

at United Artists, nor wa.s a meeting 

requested as the company earlier had informed 

the exhibitor committee that its distribution 

methods and rentals are control'.ed 

by individual contracts signed with Independent 

producers. 

The meeting with U-I was unofficially described 

as harmonious. The company was 

represented by Milton R. Rackmil, president; 

Alfred E. Daff, executive vice-president and 

worldwide sales manager; Charles J. Feldman, 

general sales manager, and Ray Moon, assistant 

to Feldman. 

Republic was represented by Herbert J. 

Yates, president, and Richard W. Altschuler, 

vlce-pre.sident and general sales manager. 

Allied Artists was represented by Morey 

Goldstein, general sales manager. 

EXHIBITORS PARTICIPATING 

TOA repre.sentatlves on the loint committee 

were E. D. Martin and Walter Reade Jr. 

Other TOA members taking part In earlier 

meetings were detained by busine.ss, it was 

said. Allied reprosentatlves were Rube Shor, 

Ben Marcus, Wilbur Snaper and Irving 

DolUnger. 

Just exactly what will come out of the 

meetings. Is still a subject of snecplatlon. A 

feeling of optimism prevailed after the earlier 

meetings with 20th Century-Fox. Paramount, 

Columbia, RKO and MOM. There seemed 

little reason to believe It had disappeared, 

although the joint committee seemed to be 

playing It .safe In the matter of announcements. 

The official reason for that was that 

both TOA and Allied would make separate 

detailed reports to Its members and did not 

feel free to make disclosures until those had 

been prepared. There also could be a final 

TOA- Allied 

Optimistic on 'Relief 

Committee 

NEW YORK—The TOA-Allied committee, which has been discussing sale: 

problems in recent weeks, wound up its series of conferences Wednesday (29j 

with an optimistic statement in which it was stated the committeemen expec 

"immediate and remedial relief." 

The relief as outlined in the statement was: 

1. Eliminate all static national sales policies and sell pictures based upon 

individual merits to all theatres on their ability to pay. 

2. A fair and equitable sliding scale to avoid rebuying and renegotiating 

a picture time and time again. 

3. Sell pictures to theatres grossing $1,000 or less per week on a fo 

and equitable flat rental basis. Arbitration on film rentals of $100 or less. 

4. Make more and better pictures with new and fresh personalities. 

5. Print shortage relief, either by number or classification (that refers to 

difficulties in obtaining either magnetic or optical prints). 

Allied and TOA members of the committee hove begun preparing individual 

reports for their memberships, according to a joint statement issued by 

Rube Shor, president, for Allied and E. D. Martin, president, for TOA, who 

said committee meetings will continue. 

The statement concluded: 

"It is sincerely hoped that this all-out effort by exhibition will improve 

distributor-exhibitor relations, and that production and distribution will demonstrate 

their desire to prevent the closing of many theatres throughout the country." 

joint report covering the whole series of 

meetings. 

Allied had set a July 1 deadline for the 

meetings and that was met. Abram F. Myers, 

board chairman and general counsel, was to 

receive details by the end of the week. What 

Allied would do then was speculative. It has 

threatened, if dissatisfied, to take its case 

to the government. TOA has said it didn't 

like that idea too well, but added recently 

and grudgingly that it might have to go 

along with Allied. 

Rogers Hospital Pledges 

Rolling 

In, Says Fabian 

NEW YORK—Pledges to take audience 

collections for the Will Rogers Memorial 

Hospital for one day during the week of 

August 15 are beginning to roll In, says 

S. H. Fabian, national chairman of the 

special drive. 

"The committee Is delighted with the 

number of drlve-lns that have pledged," 

Fabian said. "These open-nlr operations 

are potential sources of murh-nccded 

funds to augment the collections made by 

the four-wall theatres." 

As a result of the coast-to-const Telethon 

und the active .support of trade 

publications. Fablnn stated. It Is expected 

to enroll the largest number of tlicatri--- 

for collections since the days of the 

March nf Uliiics 

Rhoden Starts Plans 

For 3-Film Screen 

NEW YORK— Elmer C. PUioden. presldd 

of National Theatres, came into town durtl 

the week for a discussion of plans for develol 

ing the new Cine-Miracle projection procftl 

The Mitchell Camera Co. is building tl 

necessary cameras and other equipme| 

based on patents of Smith-Dietrich Corp. 

The new process, recently demonstrab 

the coast by Rhoden, eliminates the 

between film strips visible in the Cinera 

process and achieves the enveloping c:rcu 

picture by u-se of mirrors in the project 

apparatus. The projection is done from 

booth in the rear of the theatre and from i 

projector. Cinerama uses three. 

Because of the roadshow nature of til 

pictiues Rhoden will .seek a producer ft] 

them. He envisions equipment for about 

theatres. 

Maw 

Foreign Producing Costs 

Rising Fast: McConville 

NKW VOHK lôduitlon cost-s In forclf*-j 

countries are approaching those In the U. 8 ti 

according to Jo.soph A. McConville, boai» 

chairmiui of Columbia Pictures Internationi 

luul Columbia vice-president in charKe o 

foreign dlNtributlon. He said that .som 

Amerlcan-nuulc films in Kuropo had recentl 

cost n.s much as $2,000,000. Part of the In 

creiv.se he uttrlbuti'd to higher costs for talent 

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8 

BOXOFFICE July 2. 196. :i3^

,; I 

ying 

I 

blic 

' 

cement 

I der 

ÎG CIRCUITS PLEDGE SUPPORT 

^f! 

OF AUDIENCE AWARDS DRIVE 

]) Tell Managers to Speed 

Ip Returns of Ballots; 

iboden Lists Benefits 

!JEW YORK—The Audience Awards 

irnpaign will receive powerful circuit supjfrt 

in the metropolitan New York area. 

^ iol 

Vcuits witli headquarters here will back 

""P^lto the hilt in all their theatres, no matt' 

where located. Prospects on a national 

Bile seem good though exhibitors have 

J it been forwarding filled-in ballots as 

"'"fit as hoped by the Council of Motion 

I'ture Organizations. Circuit employes in 

ler areas will be told to return them 

jJDnto. 

1 fm (REE GAINS EMPHASIZED 

"^ 

rhose were some of the highlights of a 

•i. licheon Wednesday (29) at the Sheraton 

,(,j, 

|itor Hotel at which Elmer C. Rhoden, presi- 

«nt of National Theatres and chairman of 

It; Audience Awards campaign, addressed 

inilii mbers of all local branches of the industry. 

S 

Bed bj Shoden 

\, M 5 industry 

visualized 

growing 

three 

out of 

great 

the campaign. 

benefits to 

He 

jl 

ve them as the promotion of industry unity, 

relations through the encouragement 

I critical appraisals of films by the public 

îproiiid boxoffice receipts. Regard ng unity, he 

iemoj I id there was a "tremendous" opportunity 

better relationship by working 

uiitry' 

the auspices of COMPO. 

rhis was the first time, Rhoden said, that 

segments of the industry had tied in with 

IJC 

e public on one activity. He noted strong 

idio backing, quoting Y. Frank Freeman, 

rry Wald, Jack M. Warner and Al Lichtm. 

He also quoted George J. Schaefer as 

the drive was "the greatest thing that 

1'. er happened." AU saw the need for new 

'^„," reen faces. 

Rhoden regretted that so few nominations 

new, young personalities were on the first 

Hot. This, he said, was being overcome by 

tense studio interest in the project. The 

Dond ballot covering April, May and June 

rojK 

fro: 

II list 60 new faces, he said, and the folding 

one another 60 to 70. 

« )OR MAILING RESPONSE 

"I am not concerned about producer pariipation," 

he said. "That is assured. But 

is a little discouraging that out of a mailg 

of 15.000 first ballots, only 2,100 have 

en returned to date. Perhaps some of your 

anagers are overlooking them. We must 

ive 5,000 or some folks will think we're 

>t on the job." 

Later, Robert W. Coyne, COMPO special 

ûnsel, said "good as a normal mailing re- 

J5 

Ijionse, but not good enough." 

e Rhoden called on Emanuel Frisch, presisnt 

of the Metropolitan Motion Picture Theres 

Ass'n, and Harry Brandt, president of 

[Qf; 

[dependent Theatre Owners Ass'n, to speed 

the returns. It was then that he was 

laranteed fast results. Local circuits are 

embers of the associations. Frisch and 

randt said they would wire producers a 

rece: 

'omise of circuit 

,j( 

promotion of new faces. 

Frisch opened the luncheon by suggesting 

Exhibitor Letters Voice Approval 

Of COMPO Audience Awards 

NEW YORK—Approving letters as well as 

nominating ballots are reaching the Council 

of Motion Picture Organizations headquarters 

m connection with its Audience Awards campaign. 

Robert W. Coyne, special counsel, has 

made excerpts public, as follows: 

Bob Carroll, manager, Ontario Theatre, 

Kogod-Burke circuit, Washington: "You have 

my vote for giving us the best promotion 

piece since the advent of widescreens and 

stereo sound. I'm behind you 100 per cent." 

Mitchell Wolfson, co-owner, Wometco Theatres: 

"I will ask all concerned (in his company) 

to take an immediate and active 

participation in this activity, which I believe 

is for the industry's benefit as well as our 

own." 

Charles R. Gilmour, president, Gibraltar 

Enterprises: "I am telling all our managers 

to participate wholeheartedly in this very 

fine Audience Awards contest. I think it is 

one of the finest things the industry has 

ever had, and you can bet we are going to 

be in it wholeheartedly. Thanks for a fine 

idea and one that we feel will be most 

successful at our boxoffices." 

Ralph C. Donnelly, Playhouse Theatre, Bellmore, 

N. Y.: "I am particularly anxious to 

help with the Audience Awards plan in any 

active way possible." 

B. F. Hyde jr., Talgar Theatre Co., Florida: 

"I have advised all our managers that we will 

participate and to order their accessories 

from National Screen Service. I hope that 

this will stimulate our business." 

L. J. McGinley, general manager. Fourth 

Avenue Amusement Co., Louisville: "Both Mr. 

Long and I wish to make known to you the 

fact that we are giving top consideration 

the code name "Operation Big Switch" for 

the project. He called the drive "no desperation 

move but mature business planning," and 

noted that exhibitors present represented 10 

per cent of the seating capacity of the U. S. 

Brandt, toastmaster, termed Rhoden "Mr. 

Miracle" for his accomplishments. It was a 

reference to Cine-Miracle, a new widescreen 

process he has developed. 

Rhoden received an ovation. 

Wilbur Snaper, former president of Allied 

Theatre Owners of New Jersey, appearing for 

Sidney Stern, newly elected president, recalled 

that the organization had gone on record 

for the campaign. He praised the hard 

work of Coyne, theatre exploitation men 

loaned to COMPO, and Rhoden. He also saw 

the possibility that in a year or two "parallel 

action" in the industry might result in a "new 

look" in relationships. 

David Levy, chairman of the local distribution 

committee, guaranteed the support 

of company salesmen. 

Current exhibitor leader meetings with 

to this project. All of our managers have been 

advised of same and have reacted most 

enthusiastically. We shall keep on top of 

this undertaking and am certain that it will 

pay off." 

Richard T. Kemper, zone manager, Dipson 

Theatres. Batavia, N. Y.: "William Dipson 

has asked me to follow through on this 

matter and you can be assured each of our 

managers will be contacted personally by the 

writer to facilitate carrying out this campaign." 

David B. Wallerstein, vice-president, Balaban 

& Katz, Chicago: "I have just been 

looking over the Audience Awards outline and 

it looks very fine. All our theatres plan not 

only to participate but to help in every way." 

Louis J. Finske, Florida State Theatres: 

"You can rest assured that we will participate 

and actively support the national Audience 

Awards poll." 

Edwin Silverman, Essaness Theatres, 

Chicago: "We are for it all the way and 

will cooperate completely. It should bring 

wonderful results. The industry is indeed 

fortunate that Elmer Rhoden is sparking the 

campaign." 

Morton Gerber, District Theatres, Washing, 

D. C.: "You can be sure of the wholehearted 

support of all of us in making the 

poll an enthusiastic success." 

Arthur H. Lockwood, Lockwood & Gordon, 

Boston: "I think the idea has a lot of merit 

and we will do everything we can to cooperate." 

Coyne has also received written endorsements 

from the main offices of Loew's Theatres 

and RKO Theatres. 

distribution have brought forth "rebuttals" 

from distribution thai the shortage of talent 

is also an exhibitor problem, Walter Reade 

jr., head of the circuit bearing his name 

and TOA executive, told the Audience 

Awards luncheon. 

"Exhibitors must share the burden of responsibility," 

he said. "We have helped to 

create it by asking a salesman who is playing 

in a film. We must take interest as showmen 

in promoting new faces through advertising 

and theatre marquees. 

"I have never before known such a valuable 

tool to work with as the Audience 

Awards. I pledge Elmer C. Rhoden, campaign 

chairman, full support." 

Those on the dais besides the speakers 

were Edward Morey, William C. Gehring, 

Herman Robbins, John J. O'Connor, A. 

Montague, Herbert J. Yates, Richard W. 

Altschuler, William J. Heineman, Ben Marcus, 

Rube Shor, E. D. Martin and Richard Brous, 

who has succeeded Rhoden as president of 

Fox Midwest. 

JXOFFICE : 

: July 2, 1955

\ helm 

; 

»tre; 

Outlook Darkens for Fast 

Move on Triple Damages 

Adjournment of judiciary committee until 

July 12 raises doubts about possibility of 

getting action before July 30 adjournment 

date of Congress sought by leaders. 

* 

Bausch & Lomb's 16mm Lens 

For CinemaScope Out Soon 

Estimated 27,000 outlets for this type of 

show in schools and colleges, institutions for 

shutins. theatreless towns: prints of older 

films to be used for reduction.*;; 20th Century- 

Fox Interested. 

* 

Motion Pictures May Get 

Pulitzer Prize Award 

Jack Warner notified in Hollywood by John 

Hohenberg. prize committee secretary, his 

suggestion of selection of best film of year 

will be considered when advisory board meets 

again May 2, 1956. 

* 

Germany's Once Po^werful 

UFA Combine Split Up 

Remaining assets of $4,047,000 divided 

among UFA Studios A. G., Berlin; Film 

Studios, Wiesbaden, and UFA Film Theatre 

Co., Du.sseldorf, all new companies; latter 

takes over 51 houses owned by combine. 

* 

Technicolor President Leaves 

For European Conferences 

Dr. Herbert T. Kalmus and Robert Riley, 

vice-pre.sident. go abroad for policy talks 

-starting in Paris; main emphasis to be on 

new process for manufacturing color motion 

picture release prints. 

* 

French Pact Negotiations 

Are Initiated in Paris 

Motion Picture Export Ass'n askini 

crea.sed remittances; no change in the nuim 

ber of import permits is anticipated; Marc M. 

Spiegel representing MPEA and Jacque.s 

Flaud the French. 

* 

California Theatre Asking 

$750,000 Trust Damages 

Renee LaMarr, operator of the Bal Theatre 

In San Leandro files triple-damage suit in 

San Francisco dLstrlct court, charging distributors 

favored United California Theatres. 

* 

Ted Solomon Re-Elected 

Miss. TOA President 

Theatre owners in convention at Gulfport 

also elect John Willlam.>>, Bim Jackson, Van 

Taylor and Tom Oarroway, vlce-presldent.s; 

Jeb WlUiam.s, .secretary-treasurer and A. L. 

Hoyal, board chairman. 

* 

Lowell Bullpit Named Head 

Of Houston Theatre Group 

Manager ol Bouli.'vard Uiivc-In elecli-d Ui 

of Houston Theatre Owners Ass'n, «uc- 

^Ceedlng Richard Wygant of the Heights Thc- 

Jim Harris Ih .secretary-treasurer. 

Ohio Censorship Bill Fa 

As Legislature Ends 

COLUMBUS—Ohio's 40-year-long system 

of prior censorship of motion pictures ended 

officially on the Ohio Senate floor on June 

24. last day of the 1955 session of the Ohio 

legislature. 

The Senate took the final move when it 

refused to uphold attempts to bypass Sen. 

Charles A. Mosher, Republican, Oberlin. 

chairman of the education committee, and 

bring the House-approved bill to the Senate 

floor for a vote. The move failed by four 

votes after Sen. Joseph W. Bartunek, Democrat, 

Cleveland, made the motion that the 

education committee be relieved of the mea- 

.sure. The motion required 22 votes. Six Republicans 

and 12 Democrats voted for it; 14 

Republicans against. 

Mosher. vigorous foe of censorship, insisted 

that proponents of the bill killed it at the 

final stormy committee hearing June 22 by 

trying to force it out before opp>onents had 

been given full chance for hearing. Mosher 

refused to be stampeded into a hasty vote 

in committee and adjourned the hearing 

"until we can continue in an orderly manner." 

Bartunek, stating he made the motion reluctantly, 

charged opponents W'ere trying to 

kill the bill "by talking it to death" and challenged 

the right of one man to "arbitrarily 

deny" the right of the Senate to vote on the 

i.ssue. Sen. C. Stanley Mechem. Nelsonville, 

Republican majority leader, fought Bartunek's 

move with the assertion that the Senate 

hadn't approved such action in 30 years. 

More high pressure was brought to bear on 

Ohio senators to get the bill on the floor than 

had been exerted on any other measure this 

session. Church and women's groups. U. S. 

Senator John W. Bricker and Rep. Prances 

P. Bolton, Republican, Cleveland, and Gov. 

Frank J. Lausche all sought unsuccessfully 

to get the bill cleared for a Senate vote. 

Death of the bill apparently means the end 

of Ohio's division of film censor.ship. R. M. 

Eyman. state education director and chief 

To Take Kansas Censoil 

Law to Supreme Court fl » 

i i 

Topeka, Ka».—Holmby Productions, tl 

producer of "The Moon Is Blue," whk 

has been barred in Kansas, is plannins \\ 

ask the Supreme Court to reriew litip 

tion leading to the ban. The film is ri 

leased by fnited .\rtists. 

The Kansas supreme court held .\pril I 

that the Kansas Board of Review, whlc^ 

censors motion pictures, had the power 1 ' 

ban the film. The review board held th. 

film to be "obscene, indecent and im'l 

moral." 

The producing firm contended the rel 

view board's action was arbitrary' an^ 

violated the Constitution. 

film censor, told the education commll 

earlier that nine employes have been 

tained in the division pending outcome of 

new legislation. However, no provision l 

made for the censorship division in the n 

biennial budget. 

It seems certain that proponents of ce 

sorship will make a renewed effort in 

next session of the legislature, scheduled 1 

January 1957. 

Tlie Senate approved 29-2 House Bill I 

712, which provides for severe penalties t 

the selling of "obscene" comic books to ch 

dren under 18 and for the showing 

"ob.scene" movies, and those which ca 

tribute to juvenile delinquency or promo 

crime. This measure had the support 

Senator Mosher, who sold "this is the rlg'i 

approach" to the problem of objectionab 

movies and comic books. Penalties rani 

from $1,000 to $5,000 or six months in Ji 

for 

violations. 

Industry Must Resist Outside Groups 

Of Film Censorship, Kramer Says 

HOLLYWOOD — Extraneous, 

unofficial 

cen.sor.ship efforts directed toward contemporary 

motion pictures by outside 

interests must be resisted by a united Industry, 

producer-director Stanley Kramer 

emphasized at a press conference June 27, 

called upon his return from a ten-week stay 

abroad. 

The filmmaker, who.se current United 

Artists release, "Not As a Stranger." was 

world-premiered here June 29. was outspoken 

In his disapproval of such blue-pencilling of 

films by self-appointed mentors and urged 

the trade in all ILs segmenLs to line up In 

support of Its own regulatory document, the 

production code of the Motion Picture A.ss'n 

of America. 

Expressing unstinting praise and admiration 

for that credo, Kramer catitioned that 

any industryite who permits his operatlon.s 

I tin! 

Kos 

[*il J 

I Dglsi 

to be influenced by censorship from oth€ 

quarters is inviting a situation that coiil 

prove costly to fUmdom in general In ten 

of both dollars and prestige. 

5e I*v 

While In Europe Kramer -scouted locatioilBs};j.(j 

In Spain for his next UA venture, "The Prld 

and the Pa-sslon," ba.sed on the C. S. Forreste 

novel. "Tlie Gun." Dealing with the Nb 

poleonic wars, it will be filmed in tht 

country next spring. Krnnjcr plans to gi 

abroad again in a few weeks, accompanlec 

by .scenarists Edna and Edward Anhalt, wh< 

arc .scripting "Passion" for him. 

Careful and thorough advance preparations 

with attention to every productional detail 

are necessary if independent M-recn venlure* 

are to be successful in today's market, Kramer 

declared, adding that many imuiths of Mich 

Kroundwork went Into the making o( 

"Stranger" and are going Into his next effort. 

' 

-i 

*(4 

f'H 

I 

10 

BOXOFFICE : 

: July 

2, 1955 

loiofncE

ipri 

I NEW 

*-,• tloover Names Internat'l 

U/j Variety Representatives 

YORK—George C. Hoover, interational 

chief barker of Variety Clubs Interlational, 

has reorganized the crew of interlational 

representatives.

Starr Charges Toll TV 

Would Kidnap Talent 

GULPPORT, MISS.—If toll TV ever receives 

government approval, the newspapers 

will run the headline "Jackie Gleason Kidnapped." 

Alfred Starr, co-chairman of Organizations 

for Free-TV. told the Mississippi 

Theatre Owners Ass'n at its annual convention 

here early this week. 

"Like pirates of old." he said, "like gangsters 

of the prohibition era. they intend to 

kidnap Jackie Gleason and hold him for 

ransom. What is worse, they are serving advance 

notice on the long-suffering American 

public that Pay-TV's electronic hands are 

reaching out to rifle the pocket and purse 

of set owners to collect that ransom." 

Starr said that promises to limit toll TV 

to opera, ballet and cultural programs were 

so much "window dressing." He said that 

word-of-mouth publicity would be non-existent 

and that audiences would have to pay 

for pictures sight unseen. 

Commenting on new screen techniques 

developed for theatres and having no application 

to home television, he said there was 

a definite danger that "all progre.ss in this 

direction may be halted if Hollywood producers 

decide to concentrate on making pictures 

for home TV screens, bypass your theatres 

and thus deprive exhibition of its only 

stock in trade." 

Great public interest in the Audience 

Awards Poll, sponsored by the Council of Motion 

Picture Organizations, was emphasized 

in an address by Pat McGee at the convention. 

McGee, who is making a tour on 

behalf of the poll, is general manager of 

Cooper Foundation Theatres in Oklahoma, 

Nebraska and Colorado. 

McGee also stressed the need to enlist the 

aid of the local distributors, branch managers, 

bookers, salesmen and publicity men. He said 

they must be fully indoctrinated in the plan 

in order to reach the smallest community exhibitor 

who might overlook the chance to 

benefit from the national publicity. The goal 

i.s 60.000.000 ballots from the public. 

Coordination of efforts also was pointed 

out by McGee. who stated that newspapers, 

radio stations and TV stations should be 

contacted by a publicity chairman and members 

so the other media will understand that 

this is an industry effort and not a one theatre 

promotion. 

Oklahoma City Votes Aid 

To Audience Awards Plan 

OKLAHOMA CITY —^Representative exhibitors 

and distribution representatives meeting 

here Thursday (30) approved the Audience 

Awards campaign of the Council of Motion 

Picture Organizations. Ralph Drewry, chairman 

of the committee for this area, presided. 

The principal speaker was Pat McGee of 

Cooper Foundation Theatres. Denver. 

Fabian Back at Desk 

NEW YORK—Simon H. Fabian, president 

of Stanley Warner Corp., has recovered from 

an Illness and Is back at hl.s desk. His place 

was taken by Samuel Rosen, executive vlcepre.sldent, 

durhiK his absence. 

FCC Extends 

Deadline 

To Sept. 9 for Replies 

Washington—Acting on a petition by 

the Exhibitors' Joint Committee on Toll 

TV, the Federal Communications Commission 

announced on Thursday (30) 

that it had extended until September 9 

the time for filing reply briefs in the 

toll TV proceeding. The original deadline 

was July 11. 

Initial arguments in the case were filed 

with the FCC on and before June 9. The 

new deadline applies to briefs answering 

the earlier ones. 

The Commission explained that the 

petition for delay filed by the exhibitors 

had been supported by American Broadcasting 

System, Columbia Broadcasting 

System, National Ass'n of Radio and 

Television Broadcasters, International 

Telemeter. Zenith and TECO. and Skiatron. 

Minnesota TV Set Owners 

Opposed to Toll Video 

MINNEAPOLIS—The Sunday Tribune's 

Minnesota Poll reports Minnesota television 

set owners apparently are oppcsed to toll 

video, seven out of ten. 

"A Minnesota Poll study of TV householders 

in cities and towns and on farms 

throughout the state reveals strong opposition 

to the pay-as-you-go proposal." the 

Tribune reported. 

In Minnesota homes with TV sets, poll interviewers 

asked, "Are you in favor of some 

sort of subscription TV system in the United 

States, or are you against it?" Before putting 

the question, interviewers explained present 

video subscription proposals. 

Results were only 22 per cent in its favor 

as compared to 72 per cent oppo.sed. There 

were 4 per cent without an opinion and 2 per 

cent qualified opinions. A most frequent 

opinion for being against toll TV was "the 

Initial cost and upkeep of TV sets are expensive 

and it's unfair to buy a set and tlien 

have to pay to .see programs on It." 

Claims of Toll TV Called 

Just 'Window Dressing' 

NEW YORK 

The Committee Against Puy- 

As-You-See TV would welcome referendums 

by the public on the toll TV issue, according 

to Trueman T. Rembusch and Alfred Starr, 

co-chairmen. They made the statement In 

answer to one by Representative Chelf (D., 

Ky.), who has Introduced such a bill in 

Congress und who nskcd if opponents of toll 

TV "are afraid of a verdict ot the hands 

of the people." 

"We strongly urge that as many people as 

po.sslble participate In some sort of responsible 

referendun) for the guldiuice of the Federal 

Communications Comml.sslon." tlie two 

chairmen said. 

MacNamara and Slari' 

Argue Over Toll TV 

NEW YORK—The war of words over ti| 

TV has continued with an exchange betwe 

Paul MacNamara, vice-president of Intemjl 

tional Telemeter Corp., and Alfred Starr, cl 

chairman of the Committee Against Pay-A| 

You-See TV and member of the board 

the Theatre Owners of America. 

MacNamara asked Starr by telegram If 

showings of pictures before theatrical 

lease "might put you In an embarrassii 

position inasmuch as you have been opp 

ing pay-as-you-see TV and favoring tr 

TV." He wondered if it wasn't possible 

if these showings continued, then Starr wou 

come out in favor of toll TV. 

Starr replied that first run pictures ol 

toll TV cannot compete with first runs l| 

the theatres "unless you can find the mea 

of degrading the quality and minimizing 

quantity of first run pictures available fol 

theatres." 

Starr said the set owner will not pay 

see first run pictures on TV "when he ca 

pay the same price and see his motion plcj 

tures in all the clarity and width and colo 

definition of VistaVision or CinemaScope 

Todd-AO." 

Asked why he objected to Telemeter show^ 

ings of first runs in the homes if they could^ 

n't compete with theatre showings, Sta 

charged that Telemeter "will move heaver 

and earth to try to preempt the progTams.'| 

"With a huge stake." he said, "of $40.000.( 

a day constantly tantalizing you. you mlgbt| 

possibly persuade the existing producers and 

distributors of motion pictures (a tigblj 

monopoly if there ever was one> to stop mak-^ 

ing pictures for the motion picture theatr 

and make them exclusively for pay-to-se 

TV. Knowing these producers as I do. II 

would guess that they would make such a| 

switch at the exact moment that it might become 

profitable for them to do so." 

Paramount Plans 17-Week 

Barney Balaban Drive 

NEW YORK -Paramount will 

have its first 

sales drive in honor of Barney Balaban, company 

president for 20 years. Tlie drive will 

start August 28 and 

run for 17 weeks 

through December 24. 

Heading the campaign 

as co-captains will t>e 

home office executives 

Uiirncy 

Balaban 

E. K. (Ted) O'Sliea. 

Hugh Owen and Jerry 

Pickman. 

George Weltner, 

head of worldwide distribution 

for Piu-amount. 

.said he knew 

that exhibitors nnd all 

Paramount employes 

would cooperate In .showing "the respect, admiration 

and affection which the entire motion 

picture IndusU-y feels for BiUaban and 

for Piu'ainount." 

Features to be rclco.sed during the drive 

Include: "The Seven Little Foys." "We're No 

Angels." "You're Never Too Young." Alfred 

Illlchcock's "To Catch a Thief," "The Girl 

Rush." "Ulys.ses." "Lucy Gallant" and "The 

Trouble With Harry." 

12 BOXOFTICE : 

: July 3. 19SS

I 

Century 

I 

in 

i 

Henry 

— 

\i'ê(fcecoi- > 

11 

DofJ Favors Discretion 

< < 

'picuieA On Triple Damages 

EARL OF THE SOUTH PACIFIC (RKO)— 

Here's a brimming measure of undiluted 

hokum tliat will have the critics unsheathing 

their most biting sarcasm, but which 

probably will go out and play to profitable 

business in all of its booldngs. This escapist 

fare, made in Technicolor and Superscope, 

should please the majority of ticket 

buyers. Produced by Benedict Bogeaus and 

directed by Allan Dwan. Virginia Mayo, 

Dennis Morgan, David Farrar. 

AKAMBA! (RKO)—An interesting but not 

unique pictorial record of African tribal 

customs and a great variety of wild life that 

should prove satisfactory as the second half 

of a double bill. The film has to be labeled 

a documentary, although a thread of a 

story was introduced to pull together striking 

and sometimes exciting scenes of an 

elephant hunt, with the huge tusks of a 

mammoth beast the price of an African 

bride. The expedition was undertaken by 

Edgar M. Queeny, St. Louis industrialistsportsman, 

under the sponsorship of the 

American Museum of Natural History. 

These reviews will appear in full 

in a fortlicoming issue of Boxoffice. 

lack Kirsch Is Re-Elected 

tUinois Allied Head 

CHICAGO—Jack Kirsch was re-elected 

resident of Allied Theatres of Illinois for the 

lext three years at the 25th annual luncheon 

meeting held at the 

Blacks tone Hotel. 

Other officers elected 

for one year were Van 

Nomikos, vice - president 

and Ben Banowitz. 

secretary - treasurer; 

B. Charuhas, 

Jack Clark. James 

Gregory, Carl Goodman, 

Donald Knapp. 

Verne 

Langdon. 

Charles Lindau, Howard 

Lubliner, Sam C. 

Jack Kirsch 

Meyers, Richard B. 

Salkin, Arthur Sass. Arthur Schoenstadt, 

Nate Slott, Mayer Stern and Bruce Trinz 

were elected to serve as directors for one 

year. Harry Neop was again appointed to the 

post of sergeant-at-arms. 

Elect Miner and Schwartz 

Heads of Century Circuit 

NEW YORK—The board of directors of 

Circuit, Inc., meeting Monday (27) 

Jersey City, elected the following officers: 

C. Miner jr.. board chairman; Leslie 

R. Schwartz, president; Samuel Goodman, 

first vice-president; Andrew A. Nelson, second 

vice-president; Martin H. Newman, secretary-treasurer, 

and Dorothy Barko, assistant 

secretary. 

The board consists of Miner, Schwartz, 

Goodman, Nelson, Newman. James P. Mc- 

Allister, Fred J. Schwartz and Frank Milton. 

WASHINGTON—The Department of 

Justice 

told a House Judiciary subcommittee on 

Wednesday (29) that it favors enactment of a 

bill giving judges discretion to award less 

than triple damages in private antitrust suits. 

Subcommittee questioning was intense, almost 

hostile, and so lengthy as to delay until 

a later date appearance of most other scheduled 

witnesses. 

Abram F. Myers, Allied States board chairman 

and general counsel, was one of those 

who will have to appear when the hearings 

resume. Subcommittee chairman Emanuel 

Celler (D., N. Y.) set July 12 as the new date. 

Myers was scheduled to oppose the bill, as 

he has done with similar bills in previous 

years. 

Rep. Francis E. Walter (D., Pa.), author of 

the bill being considered, testified in favor, 

and pointed out that he had introduced a 

new version in which triple damages would be 

mandatory for "willful" violation of the antitrust 

laws. This, he said, would retain the 

deterring effect of present law while permitting 

milder penalties for Innocent violations. 

Robert A. Bicks, legal assistant to antitrust 

chief Stanley N. Barnes, testified for 

the Justice Department, and also endorsed inclusion 

of mandatory triple damages for willful 

violations. But the question of possible 

differing constructions by different courts of 

the word "willful" prompted a good deal of 

critical questioning on the part of subcommittee 

members. 

Both Walter and Bicks took the position 

that many judges and juries hesitate to decide 

cases against antitrust defendants because 

of the mandatory triple damage provision 

in present law, and the huge awards 

Water-Cooled Film Trap 

In 

New RCA Projecfor 

CAMDEN, N. J.—A new motion picture 

film projector which provides double rear 

shutter, water-cooled film trap, and 

other features for operating quality, convenience 

and safety was announced this 

week by the engineering products division 

of Radio Corporation of America. 

The new projector, the RCA-200, is 

designed for both indoor and drive-in 

theatre use and replaces the RCA-100 

type, according to A. J. Piatt, manager 

of RCA's theatre equipment sales. 

Water-cooled aperture-unit, mechanisms 

are available to enable larger indoor 

and outdoor theatres to present a large 

picture screen and increased illumination, 

and still maintain a cool picture aperture 

and film trap. 

Other features include: main and reverse 

shutters housed together in a single 

rear casing, but with the reverse shutter 

independently driven by its own drive 

gear; four-inch lens mount; sealed-forlife 

ball bearings which require no lubrication; 

simplified film-threading, and 

automatic loop-setting pad rollers. 

which would sometimes be necessary, even 

though the defendants might have acted in 

good faith. Both said there would be more 

guilty verdicts, if it were possible to fit the 

fine to the offense, and both argued that 

authority to assess less than triple damages 

would therefore increase the deterring effect 

of the legislation. 

Celler asked why, if this were true, do 

most attorneys for people suing under the 

antitrust laws oppose lessening the penalty. 

Reps. Sidney A. Pine (D., N. Y.) and William 

M. McCuUoch (R., Ohio) also noted that 

judges and juries can assess lower damages if 

they feel the tripling would be excessive. 

Bicks noted that the Justice Department is 

caught between a "vise" of growing numbers 

of antitrust complaints and smaller appropriations, 

and that the D of J looks on private 

suits as a help. This help, he said, would 

be achieved if penalties could be made discretionary, 

thus resulting in more convictions. 

Bicks said that film industry cases make up 

over 25 per cent of the total 

of private suits. 

Celler said that film producers and distributors 

probably influenced introduction of the 

legislation aimed at cutting the penalties, and 

Bicks said that to his knowledge the film industry 

had not contacted the Justice Department. 

Celler pointed to the recent Supreme Court 

decision in the Goldman case holding that 

punitive damages in antitrust suits are taxable, 

and said this ruling makes such suits 

less 

attractive. 

Scriveners Pledge Support 

Of Production Code 

HOLLYWOOD—Another barrage against 

film censorship from outside sources wa.'- 

fired when the directorate of the screen 

writers' branch of Writers Guild of America, 

West, adopted a resolution lauding the Motion 

Picture Ass'n of America's production 

code and calling upon MPAA president Eric 

Johnston to "vigorously resist" such pressure 

from self-appointed critics of the industry. 

In an action paralleling that taken earlier 

by the Screen Directors Guild, the scriveners 

pledged full support of the code and complete 

confidence in the administration thereof 

by Geoffrey Shurlock. 

U-I Gets Big TV Break 

NEW YORK—Universal International was 

on the air in a big way Saturday night on 

the NBC-TV spectacular. Steve Allen, star of 

"The Benny Goodman Story" was M.C. Film 

clips from five U-I releases— "To Hell and 

Back," "The Private War of Major Benson," 

"Foxfire," "The Rawhide Years" and "Ain't 

Misbehavin"—were used. Two other films 

"Female on the Beach" and "The Second 

Greatest Sex"—were mentioned. The plaj'ers 

on the 90-minute program were Jeff 

Chandler, Tony Curtis, Audie Murphy, Piper 

Laurie, Keith Andes. Pat Crowley, Mara 

Corday, Rex Reason, Tommy Hall, Tim 

Hovey, Grant Williams, Dani Crayne, Clint 

Eastwood and Jane Howard. 

BOXOFFICE : 

: July 2, 1955 

13

I 

^MfdMiod êîont 

By 

IVAN SPEAR 

iu\y Marked As a Red-Letter Month 

With 33 Features Before Cameras 

Attaining a production pace unmatched 

in more than two years, the trade's major and 

independent filmmaking organizations are 

establishing July as a red-letter month by 

gunning 33 feature pictures. Whether the 

stepped-up tempo represents just a flash in 

the pan or is the starting point for a continuing 

upsurge is. of cour.se, a matter for 

conjecture, but the cold statistical facts are 

that not since March 1953 have local .sound 

stages been so bu.sy. In that month 36 subjects 

went before the cameras and, from 

that point until the present, the doldrums 

prevailed. 

Largest individual contribution to the impressive 

over-all aggregate is being made by 

Columbia, which, as the period began, had 

Accounting for 

seven starting vehicles poised. 

a brisk four each are MGM and Universal- 

International, while 20th Century-Fox will 

gun a trio and three also are on the docket 

at RKO Radio. 

This is the way it looks, by studios: 

ALLIED ARTISTS 

"Bobby Ware Is Missing." This outdoor 

action drama deals with the function of the 

fheriff's rescue .squad in tracking down a 

small boy lost in the mountains. Stars Arthur 

Franz, Jean Willes, Neville Brand. Producer, 

Vincent M. Fennelly. Director, Thomas Carr. 

"The Toughest Man Alive." A central intelligence 

agent becomes involved in a South 

American revolution. Stars not set. Producer, 

William F. Broidy. Director not set. 

COLUMBIA 

"Battle Stations." The story of the U. S. S. 

Franklin, the aircraft earner which was 

bombed off the coast of Japan in 1945 after 

heroic service during World War II. Stars 

not set. Pi'oducer, Bryan Foy. Director, 

Lewis Seller. 

"The Brothers Rico." An ex-racketeer goes 

straight, but his pa.st catches up with him 

when mobsters order him to track down and 

deliver to them his younger brother, who is 

about to turn state's evidence. Stars not 

set. Pi-oducer, William Goetz. Director not 

set. 

"The Eddy Duchin Story." A blogiaphy, 

with music, of a top pianist, compcser and 

orchestra leader during the 1930s, with Tyrone 

Power in the title role. Also stars James 

Whltmore. Producer, Jerry Wald. Director, 

George Sidney. In ClnemaScope and Technicolor. 

Jubal Tioop." Based on the novel by Paul 

Wellman. this casts Glenn Ford as a drifting 

ranch hand who becomes involved with the 

wife of his rancher-benefactor. He kills the 

husband In self-defense, but the slaying 

comes back to haunt him as he tries to 

eiitabllsh a new life for him.self. Also slurs 

Ernest Borgnlne and Aldo Ray. Pi-o

itars not set. Pi-oducer, Sidney Picker. Di- 

I'ctor, William Witney. 

CENTURY-FOX 

bth 

-•Bottom of the Bottle." Two feuding 

lothers, one successful, the other a failui-e, 

le the protagonists in this modern drama, 

>caled in Ai-izona. Stars not set. Producer, 

liuddy Adier. Director not set. In Cinemacope 

and color. 

"Good Morning. Miss Dove." A romantic 

rama based on Frances Gray Patton's novel 

bout a small-town school teacher. Stars 

ennifer Jones. Producer, Samuel G. Engel. 

irector, Henry Koster. In Cinemascope and 

olor. 

"The Camp Follower." When her husband 

; called back into the service, the wife deides 

to enlist in the WACs. He fails to pass 

is physical and is rejected for duty, wherepon 

he becomes a "camp follower" while his 

•ife is in uniform. Stars Tom Ewell. Proucer, 

Buddy Adler. Director, Frank Tashlin. 

n Cinemascope and color. 

)NIVERSAL-INTERNATIONAL 

'Decision at Durango." 

A youth accidentlly 

kills a man and goes on to become a 

unfighter in this Technicolor western, but 

ventually is persuaded to switch to the side 

t law and order. Stars Rory Calhoun, 

lartha Hyer. Pi-oducer, Albert Zugsmith. 

director, Jack Arnold. 

"The Benny Goodman Story." Herein is 

raced the career of the bespectacled clarinetst 

who is acknowledged by jazz aficionados 

s toeing one of the all-time greats. Goodman 

portrayed by Steve Allen, with a cast that 

i 

Iso includes Donna Reed £is the romantic 

aterest and appearances by such musicians 

s Harry James, Teddy Wilson, Lionel Hampon 

and Gene Ki'upa. Producer, Aaron Rosenlerg. 

Director, Valentine Davies. In Techlicolor. 

"Jagade." An outlaw saves a sheriff's Ufe 

n Kansas in 1873, then nearly wrecks the 

own before the sheriff downs him in a gun 

luel. Stars Dale Robertson. Producer, Robert 

Vrthur. Director, Harmon Jones. In Techlicolor. 

'The Square Jungle." A boxer goes to pieces 

ifter killing an opponent in the ring but 

ventually makes a comeback and becomes 

;hampion. Stars Tony Curtis, Pat Crowley, 

3rnest Borgnine. Producer, Albert Zugsmith. 

director, Jerry Hopper. 

vVARNER BROS. 

"The Spirit of St. Louis." James Stewart 

jortrays Charles A. Lindbergh in this film 

/ersion of the aviation hero's biography. The 

u!, ijStory, told in Cinemascope and WarnerColor, 

torsecenters 

principally around Lindbergh's epic 

jttk! iolo hop across the Atlantic in 1927, a feat 

eani which opened up a whole new era in the 

lessee 

world of flight. Producer, Leland Hayward. 

Clai. 

Director, Billy Wilder. 

Gertrude Lawrence Biography 

To Shavelson and Rose 

Another show business great is due for 

biographical film treatment with the disclosure 

by the writing-directing-producing 

team of Melville Shavelson and Jack Rose 

that they have acquired film rights to 

'Gertrude Lawrence as Mrs. A.," the story 

of the late actress as written by her husband, 

Richard Aldrich. Shavelson and Rose, who 

recently completed Bob Hope's "The Seven 

Little Foys" at Paramount, will also do the 

lawrence opus for Paramount release. The 

tome, high on the best-seller lists, was a 

SERIOUS TALK FROM JERRY LEWIS—The star of "You're Never Too Young," 

third from left, discusses industry problems with Paramount representatives at the 

home office. Left to right: Ed G. Chumley Paramount Jacksonville branch manager; 

Hugh Owen, vice-president of Paramount Film Distributing Corp.; Lewis, Louis 

Finske, president of Florida State Theatres; Jack L. Stevenson, Paramount San Francisco 

branch manager, and Al Fitter, assistant to Owen. 

Book of the Month Club selection, was 

serialized in the Ladies' Home Journal, condensed 

in the Reader's Digest and serialized 

in an English magazine. It has been 

scheduled as a 1956 production . . . "Prelude 

to Murder," a suspense drama by Joseph 

Newman and Edward G. O'Callihan, was 

purchased by Sabre Productions, the independent 

unit in which Newman is partnered 

with Vic Orsatti. It's described as an action 

subject localed in Yugoslavia, and will follow 

"The Hong Kong Story" on the outfit's slate. 

This latter property, which United Artists will 

release, is set for lensing on location in Hong 

Kong, Istanbul, Lisbon, London and in other 

foreign climes. 

Four Allied Artists Films 

Set for Production 

Subject to availability of players. Allied 

Artists producer Lindsley Parsons has set 

starting dates on four films which he will 

gun before the end of the year. First to go 

before the cameras, roUing in August, will be 

"The Come On," starring Barry Sullivan. It 

will be followed in September by "The Intruder," 

in October by "Desperate Women" 

and in November by "Proving Ground." 

Parsons' associate on the quartet of pictures 

will be John H. Burrows. 

HE'S ROOTIN' FOR HER—Bing Crosby, 

vacationing at his Nevada ranch, studies 

charts of route of Powder Puff Derby, 

ninth annual all-woman air race, in which 

Mis. John Eacret, wife of his ranch manager, 

is entered. She began a flight of 

2,800 miles from Long Beach, Calif., to 

Springfield, Mass., Saturday (2). 

Ross Hastings to Leave 

RKO After 19 Years 

Short takes from the sound stages: Ross 

Hastings, general counsel and studio executive 

at RKO Radio, is resigning effective 

Saturday (30) to open his law offices for 

general practice. He has been associated 

with RKO in various executive capacities 

since 1936, except for three years of navy 

service during World War II, plans a month's 

vacation before going into practice. On behalf 

of the RKO organization, C. J. Tevlin, 

vice-president in charge of studio operations, 

commented that he was "deeply sorry" to 

see Hastings leave . . . Herman Hoffman has 

been assigned by Dore Schary, MGM studio 

chief, to direct "Gettysburg," two-reel documentary 

in Cinemascope and color, which 

will be lensed on the Civil War battlefield 

with Schary personally producing . . . Film 

executives and players abroad think the U. S. 

should inaugurate an annual Hollywood film 

festival, reported actress Doris Day upon her 

return from a three-month stay in Europe 

and North Africa. La Day, currently costarring 

with James Stewart in Paramount's 

"The Man Who Knew Too Much," opines 

that such a festival would "create enormous 

goodwill" for America and would have "farreaching 

results in theatres all over the 

world." 

Arthur Lee Simpkins Sings 

In Hallmark Feature 

HOLLYWOOD—Baritone Arthur- Lee Simpkins 

will make his screen debut in Hallmark's 

forthcoming release, "Redheads vs. 

Blonds," which stars Julie Bishop, Richard 

Denning and Myrna Dell. Simpkins sings 

"Eli EU," "Cockels and Mussels" and "I Don't 

Know Why I Love You," in the film. Erie C. 

Kenton directed the picture. 

Borrah Minnevitch Dead 

PARIS—Borrah Minnevitch, 52, America's 

"King of the Harmonica," who had been 

making independent features in Paris for 

the past few years, died June 26 in the 

American Hospital, Neuilly. He is survived 

by his bride of three weeks, the former 

Lucille Little Taylor, and a daughter, Lydia, 

by a previous marriage. 

BOXOFFICE : : July 2, 1955 

15

UA to Have 8 Top Films 

During Next 6 Months 

Telemeler lo Markei 

Electronic Product 

NEW YORK—The diversified activities 

Paramount Pictures were spotlighted durij 

the week by the closing of a distribution di' 

for Ampli-Vision, a division of Internatioi 

Telemeter Corp. in which Paramount has 

interest of more than 80 per cent. 

Ampli-Vision manufactures electronic 

ponents for use in television systems wl 

serve an entire community from a co 

antenna, master antenna systems w] 

serve apartments, hotels or motels from' 

common anterma, and closed-circuit telev 

systems for industry. 

Its products will now be distributed natli 

ally by the Graybar Electric Co.. large Ini 

pendent distributor of equipment for c 

munication and power systems. The annou 

ment was made by Louis A. Novins. v: 

president of 

TELLS 

Telemeter 

OF UA 

and assistant 

PRODUCT—William J. Heineman, vice-president in charge of distribution, 

Barney Balaban, Paramount president, 

reports first six months of this year 31 per cent ahead of same period George Ira Jones, manager of electronic 

last year, and outlines production for remaining six months of this year. Left to right- for Graybar. 

James R. Velde. western division manager; Milton E. Cohen, eastern and southern The statement said that 

division 

the 

manager; 

Ampli-V 

Heineman, and B. G. Kranze, general sales manager. 

equipment is capable of immediate adapl 

tion to both black-and-white and color clo; 

NEW YORK—During the remaining six "The circuit 

Man Who 

television 

Loved installations 

Redheads" of 

(Technicolor!, 

starring pay-as-you-see coin 

Telemel 

months of 1955 United Artists will have eight 

Moira boxes, 

Shearer. John 

and that Te: 

Justin 

"outstanding" releases, three of which will and Roland 

meter 

Culver. 

plans to install pay-as-you-sce 

be in Cinemascope and Technicolor, states "The Lucky 

certain closed-circuit 

Kid" situations. 

(Eastman 

It 

Colon starring 

conduct* 

WiUiam J. Heineman, vice-president in charge Celia John.son. 

a test last 

Diana year at 

Dors and David 

Palm Springs. Calif. 

Kossoff. 

of distribution. 

"The Tiger and 

Plans call for 

the 

the Installation 

Flame" 

of 

(Technicolor) 

AmpU 

In addition, there will be five "art" films. produced 

Vision 

in 

master 

India. 

antenna systems this sum: 

During the coming six-month period 24 

in "Aan" at least 

(Technicolor) 

seven 

adventure 

apartment 

story 

houses, compris 

produced 

features will go into production. Of these, 

ing 

in India. 

atwut 1.000 units, in the New York metro 

four will be made in Europe. 

Picture.s shooting 

poUtan area. 

during 

They will be 

June, made at 

July, 

165 

August 

Eas 

He;neman said he believed this information and September 

35th St.. 140 East 

will 56th St.. 

be: 

150 East 56th St 

is "what the exhibitor wants to know." It "Tiapeze" 301 East 66th St. 

(CinemaScope, 

and at three 

Technicolor), 

buildings ii 

so happened that his press conference Tuesday 

(28) was the day that the TOA- Allied screen), "The Ambassador's Daughter" (Cine- 

"Foreign Riverdale, 

Intrigue" (Eastman 

Mount Vernon and 

Color, wide- 

White Plains 

committee renewed discussions with distributors. 

Heineman did not 

mascope, Technicolor!, "Patterns," "Wedding Bernard 

say whether 

Lewis 

or not 

Is Named 

Breakfast," "Man With the Golden Arm." 

United Artists executives would confer with "The Big Caper," "The Beast of Hollow To Times Film Post 

the exhibitor group, but he did point out Mountain" (CinemaScope, Eastman Color), NEW YORK—Bernard Lewis, recently exthat 

the company could not make commitments 

in advance of the approval of inman 

Color), "The Indian Fighter" (Cinemaleasing 

Corp., has beer 

"A Kis.s Before Dying" (CinemaScope, East- 

ploitation-promotion manager for IFE Redividual 

producers. 

scope, color!. "God Is in My Corner," 

named director of advertising, 

publicity and 

Seventeen films are now being edited for "Lincoln McKeever," "News Is Made at 

the next four months, he said. 

Night," "Run for the Sun" (color). "The 

exploitation for Tunes 

This repre.sents an investment of $40,000,- Sharkfighters" (color), "Three Bad Sisters," 

Film Corp., distributor 

000 in production, Heineman declared, and "Top Gun." 

of foreign films, by 

"exceeded by all odds any program that 

Jean Goldwurm, president. 

United Artists ever has had in the past." 

He also stated that receipts for the first 

United Artists Week Drive 

Lewis' first proj 

six months of the year have run 31 per cent [s Planned for July 1-7 

will be the natio: 

ahead of the same six months last year. All NEW YORK—United Artists Week will be 

launching of "N 

producers with the company have been with observed July 1-7, according to William J. 

.\inazon." an ndven 

it since the start of the present setup, all Heineman. vice-president in charge of distribution. 

The objective is to have a UA pic- 

ture film made in the 

are working or committed to start new films 

before 

Bernard 

the 

Lewis Argentine Jungles, directed 

by and starring 

end of the year. 

ture on all of the country's screens during 

Bookings for United Artists Week have the week. 

Hugo del Carril. Other Times Film rel.i

;t 

Limil IFE Releases 

Fo 8-12 Next Year 

NEW YORK—The lineup of IFE Releasing 

3orp will be limited in this country during 

he coming year to eight to 12 features, all 

be elected by Seymour Poe, executive vice- 

Sresident, on the basis of his estimates of 

heir grossing power in the American market. 

Poe hopes to get 3 000 contracts per picture. 

Contracts on U. S. made films run frojn 

1.000 to 14,000 per feature. 

Greatest hopes will be placed on the dubbed 

pictures. There probably will be two or three 

)f these. Some will be dubbed in New York; 

ithers in Rome. Other product will have 

.ub-titles in English. 

The question of advancing funds for Italian 

)roducers has been discussed. It was agreed 

hat the company could not afford to gamble 

n\ pre-production deals, but if it discovered 

1 production about 85 per cent complete that 

,ooked worthwhile the company might do a 

little modest financing." 

To fit the new distribution setup into the 

educed number of releases some of the company's 

14 branch offices may be closed. The 

;ompany will not limit itself to Italian films, 

)ut these will predominate. Non-Italian 

'ilms will be selected where Poe decides they 

(ould be handled profitably in this country. 

^ All pictures selected for distribution here 

sun fill be in accordance with a Motion Picture 

tonipi Association agreement to do everything 

kmeti wssible to help Italian films in the United 

States. 

The company's distribution territory in- 

!ludes the United States, Canada and the 

iPte far East. Later, if all goes well, an effort 

vill be made to expand the distribution to 

igj ill the western hemisphere. 

Jrandt Tells Exhibitors 

To Book Foreign Films 

of I NEW YORK—The product shortage in the 

n«n 

""l 

:itya: CJ. S. can be lifted if exhibitors will book more 

r Til foreign pictures, both those in dubbing form 

: 

or those shot in an English as well as a 

foreign version, according to Harry Brandt, 

Dis, 

i,pr^head of the circuit bearing his name. He 

ipoke Wednesday (29) on his return from 

Europe. 

Brandt said that the revenue received from 

laiioi 

'NakBAmerican exhibitors would enable foreign 

adv! producers to increase their output. He said 

they preferred to use their own stars and 

that those stars can become just as popular 

here as American stars. In support of that 

he cited the Gina Lollobrigida campaign 

here which he called "as big as the Cinema- 

jHdi: 

Scope campaign." 

Brandt completed a deal for the American. 

Canadian and television rights to "Stopover," 

a French film starring Dany Robin. He said 

he will offer distribution rights to Distribu- 

EaW 

tors Corp. of America of which he is a director. 

He appointed Alfred Piccolo his 

representative in Italy and Pepo Than his 

representative for France and the rest of 

Europe except England. He bid for "Ludwig," 

German film and "Las Ti'ada." 

film. 

an Italian 

The main reason for his trip, Brandt said, 

was to help in arranging Italian Trade Week 

observance here this fall. He reported business 

very good all over Europe. 

New Simplex Steresound 

Announced by NTS 

NATIONAL THEATRE SUPPLY LEADERS—Executives of National Theatre 

Supply he!d a three-day discussion of business problems at French Lick Springs 

June 17-19. Inter-company policies, new products, sales drives and theatre coverage 

were among the subjects discussed. Shown above are: Front row (l-r)-Robert L. 

Bostick, Walter E. Green, Willard J. Turnbull and Jack W. Servies. Back row- 

Lloyd C. Ownbey, John E. Corrie and Arthur F. Baldwin. 

NEW YORK—A new series of Simplex XL 

integrated stereo-regular sound systems, designed 

especially for existing theatres with 

out-moded optical systems and for new theatres 

where modern magnetic stereophonic 

sound is to be installed was announced this 

week by National Theatre Supply. 

The XL-500 series provides regular optical 

operation from existing sound heads without 

additional cost or auxiliary equipment, it was 

said. Using only the existing optical sound 

heads and exciter lamp power supply, the 

obsolete optical sound components are completely 

replaced by the new systems. In the 

case of a four-channel stereosound installation, 

the existing power amplifier may be used. 

Both optical and magnetic controls have 

been integrated so that a single sound changeover 

box at each station provides for both 

stereo and regular changeover. 

A preselector switch is a feature of the 

Alexander Film Co. Holds 

Annual Sales Meeting 

COLORADO SPRINGS, COLO.—Nearly 

200 persons, Alexander Film Co. salesmen 

and members of their families, attended the 

ad film producer's 1955 sales convention June 

28-July 1. The annual event is usually held 

in December or January. 

Guest speakers were Tom Edwards, past 

president of the Kansas-Missouri Theatres 

Ass'n and the Missouri-Illinois Theatre 

Owners, and M. B. Smith, director of advertising, 

publicity and public relations for 

the Commonwealth Theatres, Kansas City. 

new systems, according to NTS. System operation 

is changed automatically when the 

sound changeover button is depressed. Magnetic 

stereosound, regular optical sound or 

non-sync may be preselected while the show 

is running. After the preselector switch has 

been set with a feature magnetic stereosound 

print running on projector No. 1 it is only 

necessary to operate the sound changeover 

to bring in an optically recorded print on 

projector No. 2. 

An emergency selector switch provides for 

standby operation under all conditions. If 

necessary, stereosound from the center channel 

can be mixed into the left and right 

channels. Stereosound from the left and 

right channels can be mixed into the center 

channel only. The same switch permits 

playing regular optical sound through all 

three-power amplifier channels and backstage 

speakers. 

Robert W. Coyne Returns 

To New York Quarters 

HOLLYWOOD—After a quick western 

trip during which he enlisted studio cooperation 

for the forthcoming audience awards 

poll which COMPO will launch this fall, 

Robert W. Coyne, COMPO special counsel, 

has returned to his headquarters in New 

York. 

While here Coyne and Elmer C. Rhoden, 

National Theatres president and chairman 

of the polls committee, huddled with film 

leaders including Dore Schary, Y. Frank 

Freeman and Jack L. Warner. 

BOXOFFICE July 2, 1955 

17

Technicolor Working 

On Diversification 

NEW YORK—Technicolor. Inc.. is continuing 

negotiations with four firms and expects 

to acquire or merge with at least two of 

them, but because of legal complexities no 

predictions can be made as to when any will 

be completed. 

That was the word during the week from a 

spokesman foi Dr. Herbert T. Kalmus. president, 

who had told stockholders at the annual 

meeting that acquisitions or mergers were 

being contemplated. He has declined to 

identify the companies, saying that to do 

so could impair negotiations. 

Kalmus is also planning to open a French 

film processing laboratory soon and is planning 

ethers in Rome. Bombay and Tokyo and 

studying possibilities in Buenos Aires. Munich 

and India. 

The company was checked on acquisitionmerger 

prospects because of reports that they 

were setting "hot." 

Radiant Names Meyers 

Vice-President, Controller 

CHICAGO— Gnuit U. Meyers has been appointed 

vice-president and controller of Radiant 

Mfg Co.. producers of projection screens 

for theatres, it was 

announced by Harry 

E. Eller. president of 

he 

-^ 

company. 

Meyers formerly 

\âs 

^^ manager of Plant 

'^^^B Accounting. Wiscon- 

, ^H .'in Steel Works of In- 

^ '^H ternational Harvester 

Co. A graduate of 

Northwestern University. 

Meyers is a member 

of Beta Alpha Psl. 

Grant U. Meyers national honorary accounting 

and Acacia. He has fraternity, 

served as president of 

the Chicago chapter of the National Ass'n 

of Cost Accounting and is a member of the 

executive program of the University of Chicago. 

CALENDAR £! event: 

1 

JULY 

,*•' 

Closed Circuit Data Book 

NEW YORK—Closed Circuit Data Book, 

the fir.st publication of its kind giving detailed 

information on how to go about 

arranging for one of these telecasts, the types 

of equipment available, costs, relations with 

labor unions involved, etc.. has been issued 

by Leonard Spinrad, 511 East 20th St., New 

York. The book contains 72 pages. 

Camera Vision Deal 

HOLLYWOOD—Camera Vision Pi-oductions 

has arranged with Sarkes Tarjian, Inc., of 

Bloomington. Ind., for that electronics manufacturing 

firm to supply the electronic equipment 

u.sed in the Camera Vision .system. The 

device permits the simultaneous, synchronized 

use of a motion picture and television 

camera. 

Ampex Has Big Increase 

In Earnings for Year 

REDWOOD CITT. CALIF.—The Ampex 

Corp. compIet«d its fiscal year April 30 in 

the strongest financial position in its 

history. 

George I. Long, president, said in a preliminary 

report. The company's annual report is 

expected to be mailed to stockholders about 

the middle of July. Sales for the magnetic 

tape recorder manufacturer rose to $8,163,000 

from the previous year's $5,418,000. 

Pi-ofits for the past year showed a substantial 

increase and amounted to $762,621 before 

taxes and $365,736 after taxes, compared with 

$70,191 before federal taxes in the previous 

fi.scal year and $25,691 after taxes. Total outstanding 

shares now are 528.740. and per 

share earnings after taxes for the year just 

ended climbed to 69 cents per share in contrast 

to six cents per share in 1954. 

The increase in profits was scored despite 

larger expenditures for research and development. 

Long said. Total expenditures for the 

company's research and development program 

amounted to $503,000 this last year, an increase 

of $134,000 over the previous year's 

$369,000. 

.srni;s(()n js mk.st ijonds— .Max 

.MillKiiicr (riKhl). ohikt of the liilmunl 

Audi Drive-In 'riii-alrr in Oaylon, Ohio, 

ffc-eivcs hi.s Su|>i-rsi'o|ii-

I 

tire 

weet 

3;.c 

.p E 

plea^ turn

. 

.»«^^ 

>:r--ii'*L 

:> ^ -5'}-^.: 

From coast to coast 

the nation's happiness hit! 

Called p€tcr 

COLOR by DE LUXE 

CINemaScoP^ « 

starnng RICHARD TODD • JEAN PETERS 

Produced by Directed by Screen Play t/ 

SAMUEL G. ENGEL • HENRY KOSTER • ELEANORE GRIFFIN 

From the book by CATHERINE MARSHALL

"The best thing of its kind 

Hollywood has offered in 1955!" 

— Time Magazine 


CiNemaScoP^ 

starring VICTOR MATURE • RICHARD EGAN 

STEPHEN McNALLY 

ERNEST ("Marty") 

BORGNINE 

Produced by Directed by Screen Play by 

BUDDY ADLER RICHARD FLEISCHER • • SYDNEY BOEHM 

^m 

The 

"SOMETHING'S 

GOTTA GIVE" 

Musical! 


!INemaScoP^ 

,i'»*fv 

starring 

ASTAIRE • LESLIE CARON 

co-starring 

OORE • THELMA RITTER 

• FRED CLARK 

h RAY ANTHONY and his Orchestra 

MUEL G.ENGEL °'Ty'"' JEAN NEGULESCO 

%l 

PHOEBE and HENRY EPHRON 

ict when you need It most!

The top 

best-seller 

filmed on 

the hotspot 

in 

Hong 

Kong! 

Clark GaiI 

Susan 

From the Novel by Ernest K 

CiN 

Gon 

COLOR by DELUXE 

also starring 

MICHAEL RENNIE GENE BARRY 

• 

with ALEX DARCY • TOM TULLY 

ANNA STEN • RUSSELL COLLINS 

Produced by 

Directed by 

BUDDY ADLER 

EDWARD DMYTRYK 

screen Play by [RNEST K. GANN 

The picture 

that shocked a nation! 

de 

OLIVIA 

GILBERT 

HAVILLAND- ROLAND. 

rmmmm 

Print by TECHNICOLOR 

C|NemaScoP£ 

in„„duc,n« 

PAUL SCOFIELD 

cost-in, FRANCOISE ROSAY • DENNIS PRICE 

Produced SY BARTLETT 

°"'^:^"' TERENCE YOUNG 

Screen Play ANTHONY VEILLER ami SY BARTLETT 

ki 

CI the Pi 

[11! 

To 

:oi08 

An Atalanta Ptoduclion 

From 20tli-the company that does busino

! 

rj--- ^^:'^-v^^ wsmmijssi?! » 

The picture that wowed 

'em at the Normandie, 

New York's House of Hits! 

Hi 

yvti 

A Desert Island Comedy in Color starring 

KENNETH MORE • JOAN COLLINS 

Comedy hit of "Genevieve" Keep your eye on 

and "Doctor in the House"! this greot new star! 

GEORGE COLE • ROBERTSON HARE 

Guest Star HERMIONE G/NGOLD 

Adapted for the Screen and Directed by NOEL LANGLEY 

A LANGLEY-MINTER PRODUCTION 

I 

- 

om 

the Producer of 

o Marry a Millionaire" 

SHEREE ROBERT 

IE • NORTH • CUMMINGS 

CHARLES TOMMY 

:OBURN • NOONAN 

/^ 1 

^1 

KEEP YOUR EYE ON 

I 


IINemaScoP^ 

Produced, Directed and Screen Play by 

NUNNALLY JOHNSON 

SHEREE NORTH! 

WOW! 

isji ,. way you like to do business!

MARILYN MONROE • TOM EWELL 

Screen Play by BILLY WILDER and GEORGE AXELROD 

Based upon an original Play "The Seven Year Itch" by George Axelrod 

As presented on the Stage by Courtney Burr and Elliott Nugent 

Prod 

From 20th-the company that

The best-selling love stoi 

year with the cast of the 

WILLIAM HOLDEN-JENNIFI 

^ is a IVI< 

THirig 


Cinema! 

Produced by Directed by Scree| 

BUDDY ADLER- HENRY KING -JOHN! 

She %vas the Virgin Queen 

of a lusty Age! 

He was the greatest 

adventurer of any age! 

NG 

BETTE RICHARD JOAN 

DAVIS • TODD • COLLINS 

The^\^rîn Qjiccn 


CiNemaScoPE 

costsrdng JAY ROBINSON 

HERBERT MARSHALL -DAN O'HERLIHY 

PfOcUiced bv r)iiccl«>d liy 

CHARLES BRACKET! • HENRY KOSTER 

HARRY BROWN Z IvflNDRET LORD

^ 

Exploitation natural! 

"A sleeper! —m.p. Daily 

PAN0RAM4C PRODUCTIONS preseots 

?%.: 

-\; 

jiiJ 

•>« 

starring 

A IIFE IN THE 

BALANCE 

RICARDO MONTALBAN 

co-starring Anne Bancfoft • Lee Marvin 

Produced by 

LEONARD GOLDSTEIN 

Screen Play by 

ROBERT PRESNELL. Jr. and 

Directed by 

• HARRY HORNIER 

LEO TOWNSEND 

LARK GABLE 

NE RUSSELL 

OBERT RYAN 

NE TALL MEN 

co-starring Cameron Mitchell 


Z|Nema5coP£ 

Produced by 

m A. BACHER andWlLLIAM B. HAWKS 

Directed by RAOUL WALSH 

Screenplay by 

VDNEY BOEHM and FRANK NUGENT 

^^^HRwi 

21 ompany that backs you all the time!

and the next 

HEADQUARTERS 

selected from the most imposing roster 

of best-selling properties ever 

assembled by any single company! 

THE KING AND I 

Good Morninfi. Miss Dove 

'Ît's a picasm 

do business 

i 

201 

fLnSHf . 

. . and 

here are 6 just 

TKe Rain* Came 

-lA^^ 

w 

purchased to start still another Sweet 16! 

"ISLAND IN THE SUN" • "00 RE Ml" 

I 

tl 

"THE REVOLT OF MAMIE STOVER" • "SOLO" 

"BOY ON A DOLPHIN" • "YOUR DAUGHTER IRIS" 

TCht Orcittsi £>toru £ocr toM 

iwmwi 

Xkc Sixth onuift 

.oni 

'WVY

J 

STANDARD 

OF THE 

INDUSTRY 

OVER

: July 

Greetings, BOXOFFICE . 

. . 

and 

My Sincere Thanks 

For the 

BOXOFFICE BLUE RIBBON AWARD 

Voted by the National Screen Council 

to 

"DADDY LONG LEGS" 

As the Best Picture Among May Releases 

Suitable for the Whole Family 

FRED ASTAIRE 

30 BOXOFFICE : 

2. 1955

i 

SAMUEL FULLER 

cS^ 

i 

^1 

HOUSE OF BAMBOOrr 

CinemaScope for 20th Century-Fox 

te 

Shot in 

Japan 

^ 

TIGRERO! rr 

CinemaScope for 20th Century-Fox 

To be shof in Mafo Grasso of Brazil 

r^ 

"THE STORY OF ESTHER COSTELLO" 

for 

Romulus 

To be shot in England 

„:1bOXOFTICE :: July 2, 1955 31

July 

EDWARD DMYTRYK 

Director 

For 

COLUMBIA: 

"The Caine Mutiny" 

'The End of the Affair" 

For 20th 

CENTURY-FOX: 

"Broken Lance" 

"Soldier of Fortune" 

"The Left Hand of God" 

For 

PARAMOUNT: 

"The Mountain" in Preparation) 

(Producer-Director) 

32 BOXOrriCE : 

:'. 19S5

' 

voicing 

. 

clined 

1 I 

Copies 

LETTERS 

^w ihe 'McGuire Plan' for the Induslry Would Work 

ro BEN SHLYEN: 

In youi' May 28 issue of Boxoffice, you 

;arned my "letler to the editor," written 

ifter reading your editorial, 'Problems 

Peeking Solution" and again referred to the 

jlan outlined there in your editorial of 

June 4, "Two Avenues Open." 

I have received many commendations on 

;he proposal and especially on the spirit 

;hat the industry should not seek outright 

government control. 

In response to one of these, I undertake 

,0 outline the answer that all have been 

sking for on 'just how would we go about 

it?" and am attaching an original of that 

lUtline, if you care to use it. 

I have read, also, some of the thoughtirovoking 

letters your editorial elicited in 

iddition to mine and cannot help but feel 

;hat many level heads must be at work 

an the problem, really trying to save the 

industry rather than follow the misguided 

leaders calling for Government control. 

Ihese latter are making the mistake of 

throwing out the baby with the wash 

Irater, 

Good luck in your campaign for more 

lober consideration. 

TOM McGUIRE 

B832 Woodside Park Drive, 

Oak Park 37, Michigan 

J 

Ed. Note— Mr. McGuire's proposals 

for 

seeking solution of this industry's trade 

practice problems would utilise the facilities 

of Q) the Federal Trade Cotnmission 

and i2) 

the Small Business Administration, 

as he outlined in his letter above referred 

to. In the follotcing, he presents an outline 

of the way in which each of these plans 

would work. 

1. The Federal Trade Commission Plan 

A National poll of industry practices 

should be solicitea, both those that are 

favored as good and those that are considered 

oad. From this hst of white and black 

trade practices should be selected those that 

are beyond controversy to the extent that 

no member of the industry, distributor or 

exhibitor, would publicly defend. This list 

could be voted upon nationally for adoption 

and approval by the Federal Trade Commissicn 

with bath segments of the industry 

their opinions. FTC would be into 

give advance approval of those 

practices, white or black, which they would 

be inclined to approve as general rules of 

fair trade practices within the industry. 

Upon approval by FTC those rules then 

would be binding upon all members of the 

industry until changed by popular appeal 

to FTC or upon proof that they were restricting 

competition or tending toward 

creating a monopoly. 


In areas where practices other than 

those adopted on a National level may exist, 

a local code could be set up similarly, 

by those induslry members located in that 

area. Similar action by FTC after process 

as before Stated would provide a local set 

of fair trade practices binding upon all 

industry members in that area, subject to 

the same avenues of repeal as those on a 

national level. 

Enforcement would be upon complaint 

by any interested party to the FTC or 

airectly to the Authority Chairman in any 

affected area. If, upon investigation, a violation 

was found to exist, the FTC would 

direct the terms of a cease and desist 

crder, with or without penalties, as the 

case may w'arrant. Violation of the cease 

and desist would result in Federal prosecution 

in the courts through a procedure that 

PTC would have to work out with the Attorney 

General. 

Z. The Small Business Administration Plan 

Without injuring anyone's feelings it 

must be admitted that there are trade 

practices, including selling contracts, or 

refusals to sell, that have been the root 

of the evil the industry now seeks to 

correct. 

It must be conceded that to provide a 

iet of rules of fair trade practice and then 

neglect to police enforce them would be a 

useless waste of time and m.oney. 

Such concessions lead us to the point 

where it must be evident that there must 

be some kind of "enforcement authority." 

For a start, let us presume that the industry 

members in an area are in general 

agreement on a set of practices for that 

area and the main stumbling block to 

peaceful relations in the industry locally 

is in certain instances where exhibitor and 

distributor are unable to get together on 

amicable contract terms. 

The two groups appeal to the Small Business 

Administration to appoint a representative 

to assist the industry in that 

area for a term of one or two years, or until 

otherwise removed or replaced. Such 

representative to serve as chairman for 

the group in handling their various vexing 

problems of one kind or another. In any 

given situation the chairman would select 

committee members, equal in number from 

both types; i.e., exhibitor and distributor. 

Such representation should also embody 

membership by representatives of the same 

general class such as independent and 

chain exhibitors and/or independent and 

large distributors so that equity may be 

established for both groups. The chairman 

would proceed to gather all information 

necessary for a proper presentation of the 

facts involved; calling witnesses before the 

committee and hearing all those who 

wished to be heard on the particular matter 

before the committee. 

The chairman should choose a new committee 

to serve on each new case. 

In the foregoing we have selected a 

particular grievance and provided for a 

special committee to handle that grievance, 

all under a chairman who has been selected 

by the Small Business Administration 

serving that area. 

Let us presume that the committee has 

served on this grievance. Many times just 

airing the opinions of both sides brings 

forth an acceptable solution to the problim 

without further action on the part 

of the committee. 

However, there will be cases where both 

sides remain adamant in their original 

positions and some action by the committee 

is necessary. 

Committee Findings and Penalties 

la) The committee shall reduce its 

findings to 

writing. 

shall be given to both parties 

and any third party who may be affected 

thereby. 

At this point the committee should do 

nothing further until the passage of a 

stipulated time period which should be 

sei, with reason. If a voluntary solution is 

not reached by the parties within the 

pre-set time limits, a copy of the finding 

shall be transmitted to the principals' home 

offices for the attention of those in charge 

of company policy. Within a reasonable 

period of time, if there is no suggested 

solution forthcoming from any of the parties, 

the committee's recommendations 

should be made available to all members 

of the industry at whatever level of popular 

opinion shall be the most effective. 

Further than the foregoing, the committee 

shall do nothing in the case. 

The Chairman 

Selection of the chairman should be 

made by the Small Business Administration 

as many of his duties shall be of an 

Administrative-Government nature, such 

as investigations of violations of the Fair 

Trade Pi'actices section of the plan to and 

for the Federal Trade Commission or the 

Attorney General for action. He would further 

be acting as an authorized Government 

agent in presiding over the industry 

committee which would obviate any complaint 

that the industry members were 

acting in restraint of trade or in collusion. 

The Small Business Administration Director 

should appoint these chairmen for 

the various exchange districts from nominations 

made by the industry members in 

that exchange area where competent administrators 

are available and acceptable. 

Congress has made no appropriation for 

such SBA staff members, but an equitable 

arrangement could be worked out to reimburse 

him from industry resources collected 

from both industry groups so that 

no question of nepotism or loyalty control 

shall exist over the chairman. 

It is to be noted that none of the foregoing 

requires an act of Congress. It proposes 

to utilize two agencies already in 

existence, both created to serve industry. 

Properly approached by the motion picture 

industry, there is no real reason why 

they cannot serve here as well. Best of all 

—the motion picture industry wiU be still 

in control of its own destiny. 

33

BOXOFFICE 

BAROMETE 

This chort records the pertormonce of current ottroctiofis in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer then five engagements ore not listed. As new runs 

ore reported, rotings are added and a»er«ges revised. Computation is in terms of percentoge in 

relation to normal grosses as determined by the theotre monogers. With 100 per cent as "normol," 

the figures show the gross rating abe»e »r below that mark. 

Annapolis Story, An lAA)

EW 

EK3 

is 

a fine thing. 

' 

Ioiration are always aspiring to reach new heights 

I entertainment. Achievement is something 

ire. Achievement takes experience, it in-- 

:ves the willingness and the ability to back 

jr judgment with investments. It takes 

le and it takes talent, great talent — 

I 

ters, producers, directors, stars. We have 

these into our pictures, those just finished 

id those being produced at this moment. 

This great talent includes new personalities 

as well as those with established reputations. 

Together, they have created, as you 

will see on the following pages, a solid 

program of real achievement. I confidently 

present these motion pictures to you as the 

greatest lineup Warner Bros. Studios have 

ever offered. 

N*^

FROM Warner Bros.- -To New Heights! 

r-- 

 

stamngHENRY JAMES WILLIAM JACK 

FONDA-CAGNEY-POWELILEMMON 

Cinemascope 

^^ 

• WARNERCOLORalso starring BETSY PALMER 

• WARD BONO 

PHIL CAREY • Screen Play by FRANK NUGENT and JOSHUA LOGAN 

Based on the play by THOMAS HEGGEN and JOSHUA LOGAN 

PRODUCED BY LELANDHAYWARD 

f^jsf 

Directed by JOHN FORD and MERVYN LeROY 

v< 

Music Composed and Conducted by ^ân^ Wjjinian 

)0M THEl 

lOSTLOV 

lOST LAUGH 

I 

PLAY OF 

OUR DAY! 

JOHN WAYNE- LANA TURNER 

// 

^f 

Cinemascope . WarnerColor also starring DAVID FARRAR 

LYLE BETTGER • TAB HUNTER witti James Arness 

Screen Play by James Warner Bellah and John Twist 

^J DIRECTED BY JOHN FARROW 

• Richard Davalos

^^^^^^ 

, 

LOCATION 

# 

FROM 

Warner Bros.- -To New Heights! 

HOWARD HAWKS' 

[LAND OF THEPHARAOHS" 

Cinemascope • WarnerColor 

starnngJACK HAWKINS 'JOAN COLLINS- DEWEY MARTIN -ALEXIS MINOTIS 

FILMED IN EGYPT WITH 

Written by William Faulkner Harry Kurnitz Harold Jack Bloom • • • A Continental Company Ltd. Production 

A CAST OF THOUSANDS 

Produced and Directed by HOWARD HAWKS ''""''Â3°dw'nn"e' D?m'nT!omi;,n"'''"' 

' 

BY THE LARGEST 

CREW 

EVER SENT ABROAD 

FROM HOLLYWOOD! 

JACK WEBB.PETE KELLY 

starring 

Written by RICHARD L. BREEN • CINEMASCOPE • WaRNERCOLOR 

JANET LEIGH -EDMOND O'BRIEN 

-V.X 

'-%* 

PEGGY LEE- ANDY DEVINE 

LEE MARVIN ELLA FITZGERALD 

A MARK VII PRODUCTION 

Directed by JACK WEBB- Print by Technicolor 

IN THE TEMPO OF 

THE ROARING 20'$. 

A BLAZING NEW 

DRAMATIC ROLE 

FOR JACK WEBB!

^ 

FROM Warner Bros.—To New Heights! 

Af ^ 

JOHN WAYNE- LAUREN BACALL 

II 

Cinemascope warnercolor 

• 

with Paul Fix • Joy Kim • Berry Kroger • Mike Mazurki • Anita Ekberg 

Story and Screen Play by A. S. Fieischman* A Batjac Production 

Directed by WILLIAM A. WELLMAN 

HOT TIMING! 

RAW ADVEK ENTII 

IN 

THE 

EMBAnLEO 

.1 

FORMOSA Slil 

, 

HOTTEAMHl 

1 JOHN WAYNl 

* AND 

LAUREN 

I 

JAMES DEAN 

Cinemascope -WarnerColor 

withNATALIEWOOD 

BACKUS ANN DORAN • • ROCHELLE HUDSON WILLIAM HOPPER 

• 

Screen Play by Stewart Stern • Produced by David Weisbart 

Directed by Nicholas Ray 

A STIRRING STORY OF 

TEEN AGE VIOLENCE- 

ANO A GREAT NEW PORTRAYAL 

BY THE EXCITING YOUNG STAR OF 

EAST OF EOEN; JAMES DEAN!


GREGORY PECK 

RICHARD BASEHART- LEO GENN 

and ORSON WELLES as 'Doctor Mappr 

mm^^mMSK 

The JOHN HUSTON Production of 

Color by TECHNICOLOR • Based on the Novel by HERMAN MELVILLE 

Screen Play by Ray Bradbury and John Huston 

Produced and Directed by JOHN HUSTON • A Moulin Pictures Production 

ISIJ 

THEY'RE CALLING IT 

JOHN HUSTON'S 

BIGGEST AND GREATEST! 

THE ROUSING 

SEA CLASSIC 

OF ALL TIME 

, FILMED ALL 

OVER THE 

WORLD! 

ALANLADD-JUNEALLYSON 

II 

McConn^l Story" 


also starring JAMES WHITMORE 

Screen Play by Ted Sherdeman and Sam Rolfe 

mus(c by Max stemer 

Produced by HENRY BLANKE • Directed by Gordon Douglas 

^ '';y»awtA4fa*iMo ,, . . 

THE WARM, THRILLING AND 

DEEPLY HUMAN STORY OF 

THE AIR FORCE'S 

FIRST TRIPLE JET ACE!

' 

^ 

FROM 

Warner Bros.—To New Heights! 

< 

JANE WYMAN-VAN JOHNSON 

XOracle 

in the ]âin" 

Novel and Screen Play by 

with EILEEN HECKART 

BEN HECHT- Produced by Frank P. Rosenberg 

Directed by Rudolph Mate 

DIFFERENT 

LOVE STORY 

[WITH ANO 

ACADEMY 

PERFOR 

JANE 

\\ 

"THE ANIMAL 

WDRLr>" 

Written. Directed and Produced by IRWIN ALLEN 

Color by Technicolor 

2 BILLION YEARS OF LIFEON EARTH! 

FROM THE ACADEMY AWARD MAKERS 

OF "THE SEA AROUND US"! 

ffff^.

^^€ 

FROM WARNER BROS. 

tV 

TO NEW HEIGHTS! 

GEORGE STEVENS' Production 

of EDNA FERBER's'^SrlTJKll^^ 

starrmgROCK JAMES ELIZABETH 

JANE 

HUDSON DEAN TAYLOR -WITHERS 

WARNERCOLOR • Screen Play by Fred Guiol and Ivan Moffat 

Produced by GEORGE STEVENS and HENRY GINSBERG 

Directed by GEORGE STEVENS 

THE MIGHTY 

BEST-SELLER 

WITH ITS 

SWEEPING DRAMA 

AND ROMANCE OF 

^ 

TEXAS-YESTERDAY 

AND TODAY! 

JAMES STEWART 

WUErSiFtmMQW 

"». ilmiiis;" 

\ 

ADAPTED FROM CHARLES A. LINDBERGH'S PULITZER PRIZE WINNING BOOK 

CINEMASCOPE WARNERCOLOR 

• 

Produced by LELAND HAYVI/ARD 

Directed by BILLY VÎLDER

^ 

FROM 


sta-nngROSSANA PODESTA as HELEN " 

JACK SERNAS bsPARIS 


also starring 

SIR CEDRICHARDWICKE 

STANLEY BAKER • NIALL MacGINNIS NORA SWINBURNE 

• lURNE 

ROBERT DOUGLAS • TORIN THATCHER 

Screen Play by JOHN TWIST and HUGH GRAY 

Directed by ROBERT WISE 

Music by Max Steiner 

''^jl^ 

ISTORY'S 

FAMOUS LO 

iNTRODUCIII 

1 FABULOUS 

\ ITALIAN 

- 

"flSSAK 

"Siiieerely 

W 

starring 

LIBERACE 

WarnerColor 

Written by Irving Wallace • Produced by HENRY BLANKE 

Directed by Gordon Douglas 

DAZZLING SCREEN 

DEBUT OF THE MOST 

SENSATIONALLY 

POPULAR PERSONAIITY 

IN RECENT YEARS!

FROM Warner Bros.- -To New Heights! 

...and the continuing greatness of 

Warner Bros', program is assured by the 

tremendous library of important properties 

in production and in preparation. 

The Pajama Game 

From the current smash-hit Broadway musical. 

Our Miss brooks 

From the riotous TV series, with Eve Arden 

starring in the title role. 

Serenade 

Based on James F.Cain's scorching novel, 

starring Mario Lanza. 

court martial of 

Billy Mitchell 

Starring Gary Cooper, directed by Otto Preminger, 

A United States Pictures Production. 

The Lone ranger 

First motion picture for the fabulous radio and 

TV idol. 

THE Bad Seed 

Maxwell Anderson's sensational Broadway play 

from the William March novel. To be produced 

and directed by Mervyn LeRoy. 

THE Ed Sullivan Story 

starring Ed Sullivan, famed columnist and 

television's number one personality. 

ILLEGAL 

starring Edward G. Robinson, Nina Foch, 

Hugh Marlowe. 

The Darkest Hour 

starring Alan Ladd, Edward G. Robinson, 

Joanne Dru. 

THE SEARCHERS 

starring John Wayne, directed by John Ford; 

produced by C.V.Whitney Pictures, Inc. 

A Handful of Clouds 

starring Jack Palance, Shelley Winters, 

Lori Nelson, Lee Marvin, Gonzalez Gonzalez. 

Daniel Boone 

starring Gary Cooper; A United States Pictures 

Production. 

The Old Man and 

The Sea 

Ernest Hemingway's Pulitzer Prize novel, 

starring Spencer Tracy. To be produced by 

Leiand Hayward. 

The LION'S SHARE 

starring Clark Gable. 

Prince Bart 

The sensational best-seller by Jay Richard 

Kennedy. 

MISSISSIPPI WOMAN 

Another searing drama by Pulitzer Prizewinner 

Tennessee Williams. 

TOWARD THE UNKNOWN 

Sky-blazing drama of experimental planes of 

the future by Beirne Lay, Jr. To be produced 

and directed by Mervyn LeRoy. 

The Violent Land 

From Wayne D. Overholser's gripping novel of 

the pioneer West. To be produced by Henry 

Blanke. 

THE Story of Mankind 

From the classic by Hendrik Van Loon, 

produced, directed and written by Irwin Allen. 

ADAM AND EVE 

A Leo McCarey Proauction.

As always the Short Subiects produced with! 

7^ feature picture quahty are: 

^ 

Warner Bros. 

Short Subjects 

"MERRIE MELODIES"and"LOONEY TUNES" 

"BUGS BUNNY" Specials (Technicolor) 

"MELODY MASTER BANDS" 

"COLOR SPECIALS" (two reel) 

"FEATURETTES" (two-reel) 

^ 

"BLUE RIBBON CARTOONS" (Technicolor) 

"JOE (So You Want) McDOAKES COMEDIES" 

"THE SPORTS PARADE" (WarnerColor) 

"WARNER SPECIALS" 

Plus"SCOPE GEMS" in 

WarnerColor 

On Top of the Ne 

Twice Weekly 

War 

Wl

^ 

T ALL BEGAN IN 1920. 

That was the year young Ben Shlyen, just a few 

months out of high school, brought The Reel Journal 

off the presses, and gave the film industry its first look 

at the tradepaper which was destined to become the 

most widely read publication in the motion picture field. 

By the time Ben Shlyen turned editor and publisher, 

he was already a "veteran" in a youny industry. 

His wide-eyed love for the movies began at the age of 

five when he saw his first flickering reel in Boston. 

In his grade school days, in Kansas City, he was chore 

boy at a folding chair theatre, and an avid reader of 

the Universal Weekly which was delivered each Saturday 

morning to the local Liniversal exchange. 

The day he got his grade school diploma, Ben became 

part and parcel of motion pictures. He talked 

Lee Balsly, manager of Standard Film Corp., into giving 

him a job as office boy. His chores included handling 

the mail. This gave him his first contact with exhibitors 

and their problems. When the poster clerk quit, he took

olled a map of the Lnited States, swept his hand across it, 

said: "Some da>. I hope there will be a Reel Journal for eaJ 

film e.xchange area in the country." 

On January 31. 1920, the first issue of The Reel Joum] 

was hand-delivered to offices on Kansas City's Film Row. aij 

mailed to almost 1,000 exiiibitors in tlie trade area, it was 

four-page, tabloid-size paper. It carried the news that Goldw)1 

had signed Will Rogers to play in "Jubilo," \ itagraph 

going to star .Mice Jo\ce in another social drama, and 

the Hall Room Boys were being offered in a series uf Iwi 

reel comedies )iroduced b) the C.B.C. Film Co., the embrvon 

Colundjia Pictures Co. of toda\. Readers also learned that 

heav\ weight champ. Jack Uempse), had just completed a seriil 

thriller. There was a small section devoted to merchandising 

picture. These were all good trade stories, but what the readol 

liked best was the long colunm of newsy tidbits about then} 

selves. This, more than anything else, made them feel that he 

was their own tradepaper, with home territory interests 

homeground sympathies. They were sold on it. 

An Immediate Response From 

Industry 

BEN SHLYEN 

Publisher and Editor-in-Chief of 

BOXOFFICE 

on the poster (lei)aitiiienl duties. When the shipping cieriv 

walked off the job. he lugged heavy film cans up to the postoffice 

and railway express windows. The advertising manager 

was called to World War 1 service, and the office boy-poster 

clerk-shipper was i)roniptly recruited to write advertising copy 

and 

promotional literature. 

This was quite a chore for a youngster, who also had a 

5 a.m. newspaper corner, two grocery store windows to decorate 

with bargains of the day, an evening paper route for which 

he hired carriers, when he started his film exchange job, 

and a lineup of extra-curricular activities at .Manual Training 

High School which included membership in the glee club, the 

orchestra, school debate team, president of the senior class, 

and the job of business and advertising manager for the school 

paper. That was the year the Manual High School weekly, a 

consistent money loser, wound up the term with a surplus of 

over S2,000. While he was not on the editorial staff. Ben wrote 

about a third of the published news cojiy each week. He was rewarded 

with a gold Honor I'in for journalism, the first ever 

given by the school. 

Saw Need for a Regional Tradepaper 

it was in these teenage days while sorting mail from 

exiiibitors, shipping posters and cans of films, listening to 

complaints, writing copy about Christie Comedies, Four-Square 

Productions, and extolling the virtues of Art Dramas that Ben 

Shiyen saw the need for a mediuin of contact between the 

film 

exchanges and exhibitors which would ]>rovide the local or 

sectional industry with practical trade information. There were 

»ev(!ral national tiadcpa|jors serving ihc indiislry in those 

World Wai I da)s. but he felt they diold and distributed 

through local franc'hise holders. 

On a day late in \')\'), this lit-year-old uddresse

; good 

' 

lOiofr, 

itidgit 

atek 

selves as medicine show men, with little or no tie to the neighborhood 

in which they were doing business. He urged unity 

within the industry. He exhorted exhibitors to organize into 

local and regional associations which would help them solve 

mutual problems. Thirty-five years ago, not yet old enough 

to vote, he recognized that iheatremen must gain a sense of 

civic responsibility, or perish. 

"Too many exhibitors disregard the romance of the industry 

and consider their business as a somewhat unworth), 

unstable and undignified sideline," he wrote in an early edilorial. 

""By the trade, pictures have been often considered 

-.ensational liokum. I here have been far too few exhibitors 

who have considered their profession for the power for 

progress that it really is. 

Compares Exhibitor 

With Newspaper Editor 

"The exhibitor of any conununity," he pomted out, "should 

rank his influence with that of his newspaper editor. 

"How many theatre owners use their screens to promote 

roads and improved city government? Where are the 

motion picture houses that have a definite program for special 

instruction and entertainment of children V When the importance 

of these added duties of the theatre are recognized, 

the theatre owner will be raised iii tlie esteem of the public and 

will take his proper place as a civic leader." 

And then again: 

"The exhibitor should become an active member of some 

merchants association or Chamber of Commerce in his community. 

Know the businessmen of your town, exchange ideas 

with them, and let them know that you, too, are a businessman. 

Ihey will naturally look up to you and think more of your 

busmess. And should you at any time need it, you'll have a 

better chance of getting their cooperation." 

If this last paragraph sounds like advice given last week 

at a ticket-selling workshop, it can be stated for the record 

that it appeared on the editorial page of The Keel Journal, 

Oct. 13, 1923. 

The editor did not give this advice without his own personal 

experience as an exhibitor. A short time previously, feeling 

that his publication's service could be enhanced by taking 

a personal hand in the operation of a theatre, he had bought 

the Maple Theatre, a 600-seat neighborhood house. He operated 

the Maple for several years, thus learning, at first hand, the 

problems exhibitors had to contend with in buying, booking 

and selling pictures. It was just prior to this that he had taken 

on the job as advertising manager for two de luxe first run 

theatres—the Liberty and the Doric—which added to his background 

and knowledge of theatre management, advertising, 

publicity and promotion, as well as how to secure cooperation 

irom merchants, civic and other groups—and newspapers. He 

also published an elaborate program tor these two theatres. 

Provides Weekly Program Service for Theatres 

He had gained experience in another line, too— printing. 

About a year after The Reel Journal was started, he joined with 

his printer in forming The Keystone Press, through which he 

extended service to exhibitors via a special type weekly program, 

which, among other features, provided institutional 

editorials for each issue. It is noteworthy that, even in that 

early day, he not only espoused but carried out his beliefs in 

the value of selling the theatre, as well as the picture. After four 

years, Ben sold his interest in Keystone to 

to 

publishing. 

devote his time tuUy 

Exhibitors and distributors, of course, were not the only 

finW ones having growing pains in the early 1920s. Even tradejtkeir. 

press publishers had them. The publisher of The Reel Journal 

The only known existing copy 

of Vol. 1, No. 1 ot The Reel 

Journal, the tradepoper which 

started Ben Shiyen on his 

career as a publisher, is this 

brittle, tattered copy. It wos 

published Jan. 31, 1920. The 

front page announced that Will 

Rogers hod been signed to play 

in Goldwyn's "Jubilo," Alice 

Joyce was to stor in Vitagraph's 

"Slaves of Pride" end Jock 

Dempsey had finished a serial, 

"Daredevil Jack." First issue 

advertisers still in business included 

Samuel Goldwyn and 

Chcs. M. S;ebo.ns Theatre 

Supply Co. ot Kansas City. 

The Reel 

Journal 

was not an exception. The prospects of establishing tradepapers 

in other exchange cities dimmed when he learned that others 

had beaten him to the punch. This also was the era of mergers 

in 

the industry. Where there had been more than 20 distribution 

companies, each with a franchise holder in every exchange 

center, the number was now dwindling rapidly through mergers. 

Marcus Loew, who had bought Metro Pictures in 1920, tied 

three companies into one in a single step when he added the 

Mayer and Goldwyn organizations in 1924 and created Metro- 

Goldwyn-Mayer. Realart sold to Famous Players-Lasky, Selznick 

quit production, Schulberg joined Paramount. Important 

names hke Robertson-Cole, F. B. Warren, Hodkinson disappeared. 

As one merged with the other, the advertising potential 

for The Reel Journal, and other regional papers of its type, 

diminished. Prospects which had been so bright in 1920 and 

1921 were considerably less brilliant two years later. 

Advocates an Association of Tradepapers 

At this point in his career. Publisher Shiyen thought it 

was tmie tor some merging within the tradepress field—or at 

least for establishment ot an informal association of some sort 

wnich would cut operating costs, expand services and create a 

cushion to soften the impact of the mergers, "ihe moment is 

critical, ' he wrote to the other publishers, "and it is time we 

got together to talk over mutual problems. ' 

têt together they 

uia. ihey accepted ben bhlyen s invitation, and met in Milwaukee, 

the year was 192o. tie outlined his plan to them. He 

suggested that the tradepapers establish a relationship 

similar 

to the one held by newspapers m the Associated Press. They 

would open offices in New lork, Chicago and Hollywood, and 

snare the expenses, ihey would exchange news, improve service 

leaiures, and make advertising more attractive to the firms that 

remained m production and distribution. 

Ihe gentlemen listened, but tliey wouldn't buy. Ihey said 

they preterred to light it alone, ihey were confident that the 

great big wonderful world, in which there were distributors 

hy the dozens, would return, advertismg revenues would zoom, 

and each paper would be able to go it profitably alone. The 

dream didn t materialize. Wall Street laid an egg tor the movie 

tradepress long before it did for the stock market. Advertismg 

accounts dwindled dangerously. Almost immediately regional 

publishers began losing faith in their ventures, and in motion 

pictures as a means of livelihood. They bombarded The Reel 

Journal office with offers to sell. The Reel Journal was willing 

to buy, but the publisher didn't have the cash. 

By this time, Shiyen had discarded the idea of binding 

the regional papers into an Associated Press-type organization. 

His plan now was to go it alone, to acquire the papers himseli, 

and operate them as a single group out of Kansas City. In his 

search for financing, he wore down the carpeting in a half dozen 

[!,«» BOXOFFICE 

; 

; July 2. 1955 

47

A 

H 

r ^ 

The (irjt oHk» o» The Reel 

Journal woj the projection 

booth in the Fint Notionol 

branch in Konui City'l Film 

Building, leased from Elaier C 

Khoden. monoger, tor $15 00 

per month There "OJ |ust 

enough room for a 

30iSO deik, 

choir and a filing cobinet 

Kansas Cily banks, lu no avail. Money for farm lands, yes. 

Monry for oil wells. \t-.*. Monev for alnui>-l any kind of a deal, 

except buying up movie Iradepajn-rs. 

.Afler a year of luriidowns, 

llie yuung publi.sher difided to do the promoting from the 

other end M-llinp the idea to the men who would eventually 

be 8Up|Mirting the venture, the motion jiielure 

fompanie.sue of one edition of the projected group, tossed a 

trunk in the back of his four-cylinder Nash, and started out on 

his maiden trip to .New York. 

On the way east, he stopped in Chicago, to pick up an 

option to iiu) the Motion Picture Digest, then the Ohio 

Showman in (Heveland and the Michigan Film Review in 

Detroit. Once in New York, printed magazines under his arm. 

advertising rate cards in hand, he toured the home offices of 

the film companies. Iti fi\e da\s. he olitained enough advertising 

contracts from the major comjianies to assure him of 

sufficient income to operate for a year. The idea appealed to the 

distribuliirs the idea of "one order, one advertising plate, and 

one bill" from one publisher, .îx weeks laler, options to buy 

six other regional papers had been lifted. Associated Publications 

had betorm was weathered." 

With his paper truly national, Shl\en began expanding 

services to his readers. Two years before the production codej 

was established, he recognized the need for wholesome family J 

entertainment in motion picture theatres not imU to pro\ide4 

audiences with the kind of pictures which could offset the un- 

nl 

j 

PublKolion heodquorleit of BOXOFFICE ore houted in thii building, located at B2S Van Brunt Bl.d , Kantai City, Mo. Ediloriai, clericol. tirculo 

tion ond buimeii iloitt occupy the premitet ol the left, the bindery and moiling room it at the rear Thu wing wai completed in 1940 The center 

building. «hich, inddrnlally. formerly woi ihc Mople Theatre. no« ii the prc.troom A..ociolcd Publicaliont mo»cd into that port of lit present quarlert 

in 19)1 The compoiing room it in Ihc oing ol the light, in >hich paper it olto tloicd The three buildings comprise 15,000 square Icet ol floor space 

Editorial and odteititing officei olio ore maintained in New York. Chicogo and Hollywood 


: July 3. 1955

fall 

— 

iloillii 

CorporalwB 

'JJJ^^.Vjjiôfthet^^ 

I/9S0 

tei 

fstni 

,.-•/«.-* 

'

I 

• 

jed 

the 

THE SCREEN 

...And the Family 

Miftion l*i(liin's Must (Uitvr to ininily Au(liru' to see. You took 

.villi you to the movien down the slroel 

" 

You 

ioni in doing it 

By lhi» lime my companion wa» really warmed up 

ERIC JOHNSTON 

"Television," he continued, "is doing to motion pictures 

what films did to the stage. Television is keeping the family 

audience at home. 

"Now what's the screen's choice' It has just one. It ;s 

to go in. as the stage did, for blood and guts, sin and sex, 

for the more sensational in order to attract a new type of 

regular audience. 

industry may not be as rich, 

"In this new order the film 

but at least some will survive by putting more lurid c.r.d 

sensational things on the screen—you know, like filir.::..i 

the two-bit paperback novels, with the naked dames on • :.e 

cover. Millions read 'em, so there's a sure-fire audience 

This man, I think, is wrong, dead wrong. It's all too c!-,- -.r 

he starts from the false premise that the mass audience 

feeble-minded, if not moronic. If we develop such a c :. 

-. 

temptuous regard for the public, we can expect to be p 

back in kind. People will simply stay away from the hhui 

we have to offer in the theatres. 

If we want to vanish into limbo along with the bu.; 

: 

whip makers, I con think of no faster or surer way tha: 

movies. 

" 

go in for "naked-dame 

The motion picture is a family institution. It has alw 

been so. It can prosper only by remaining so. 

Well hold the family audience if we challenge any c* 

petition with fresh ideas and approaches. We don't h-.. 

to be afraid of the new, the mature, the adult The nv 

: 

variety and diversity we offer, the more the public will v. 

come our pictures. 

Let others purvey mediocrity and bad taste, the che 

and the shoddy. 

Let us continue to cater to the family audience, the ai. 

ence that is so varied, so demanding, and yet so loyal 

any medium that will just take a little trouble to consuv : 

lis likes, its longings, its desires, and to consider its v 

horrences, too. 

The rewards are vast. There are 42,000,000 familie: 

•: 

America today. 

Wouldn't we be loolish -to let this audience drift awn-, 

And wouldn't wo bo false to the very principles and stan i 

ards Ihal we have always chnmpion

Motion Picture Associatiojst 

OF America, Inc. 

IGOO Eye Street, Northwest 

Washington 6, D C 

ERIC JOHNSTON 

PRESIDENT 

When It comee to meaBturlng the fortunes of the motion picture 

industry, there is no better "barometer than the hoxoffice. 

That is why B0X07FICS ie so appropriately named. In the coarse 

of the past thirty-five years, BOXOFFICS has associated itself inti> 

Biately with the ôblems and the progress of the American motion 

picture industry. 

It 

has rendered genuine and lasting service to American films, 

fearlessly, fairly, faithfully. It has not hesitated to criticize 

when criticism was due, and it has given its plaudits when they 

were merited. In either case, the industry has benefited from its 

observations and evaluations. 

This devotion to our industry only reflects the character and 

personality of its forthright editor, Ben Shlyen. He has defended, 

the industry from its enemies and even from some of its so-called 

friends. 

On the occasion of the 35th anniversary of BOZOTPICX it is a 

pleasure to extend my congratulations and compliments to Ben Shlyen • 

friend, editor, leader and boman being dedicated to the welfare of 

the screen and the great public it serves. 

JXOFTICE : 

: July 2, 1965 51

' 

x6 

oa 

I 

: :!yfei G 

IIE/IDLIIVES • iiili lii«lii.sli> lilniius, IflL'n-IUriS 

Morcos loew buys control of 

1920 

Metro Pictures. 

Exhibitors orgonize: Sydney S. Cohen nomed president of Motion 

Picture Theatre Owners of America, with James J. Walker as 

Counsel. 

Nationol Screen Service Corp. established. 

CBC Film Sales Co., now Columbio Pictures, organized. 

1 921 

Federal Trode Commission files complaint ogoinst Fomous Ployers-Lasky 

and other major distributors charging violations of 

antitrust 

laws. 

1922 

Motion Picture Producers and Distributors of America founded, 

with Will Hoys as president. 

Technicolor Corp. shows new color process for films. 

1923 

Fox announces west coost studio construction. 

Baloban & Kotz 

form $9,620,000 circuit. 

1929 

Fox quits producing silent films. Others expected to follow. 

A. F. Myers signs RKO and Tiffany to five-year franchise l| 

Allied ot "live and let live" terms. 

70mm Grondeur film introduced by Fox. 

Merger of Allied ond MPTOA proposed to give exhibition so] 

front. 

1 930 

Companies swinging to sound on film technique. 

Supreme Court rules compulsory arbitration under the stondo 

contract illegal. Also rules ogoinst deposit system operot^ 

by distributors. 

Monogram Pictures organized. 

RKO acquires 

Pothe. 

1931 

L-: Court 

k 

• lijctte i' 

iWiyitifiCi 

kIs 

oilnot" 

io 

Ml ilk 

Allied turns down merger with MPTOA. 

W-H 

The Depression hits: Industry organizes to assist in relief progn 

Fox theatres to equip for widescreen projection. 

Distributors adopt new 5-5-5-standard film contract. 

wioltele 

fjmeJ-l 

1 924 

MGM erected through acquisition by Loew's of Goldwyn, Metro 

ond Moyer componies. 

CBC Film Soles Co. becomes Columbia Pictures. 

Stanley Corp. of America begins building national circuit. 

1925 

Motion Picture Relief Fund chortered. 

Warner Bros, 

buys Vitagroph. 

Paramount buys Baloban & Kotz 

1 926 

and organizes Publix. 

Warner Bros, ond Western Electric develop Vitophone and show 

"Don Juon," first motion picture with sound. 

Nationol Theatre Supply establishes equipment offices in 32 

cities. 

Stanley Corp. buys $80,000,000 in theatres, including Fobion, 

ond Rowland and Clork circuits,- United Artists Theatre 

circuit 

formed. 

1 92 7 

The Movies Tolk: "The Jazz Singer is o boxolfice sensotion. 

Acodemy of 

Motion Picture Arts ond Sciences founded. 

Radio City Music Hall opens. 

1 932 

Allied, MPTOA join on new stondord exhibition contract; sm 

meetings with distributor heods. 

Jesse L. 

Lasky leaves Poromount. 

NRA code adopted for film 

1933 

industry. 

: k'!k soli) 

l-ilT M 

«: »pmi 

rîiitiv 

titution. 

ccrtmeptii 

Depression: Paramount, RKO, Fox Theotres in receivership,- fill pmeCi 

industry takes eight-week cut. ^"i(- 

Darryl Zonuck, Joseph Schenck form 20th Century Pictures, 

1934 

Production Code Administration established for industry sel 

regulation. 

British begin invasion of American market through Goumon 

British. 

1 935 

20th Century Pictures and Fox merge to found 20th Century-Fw 

Republic Pictures formed, using Monogram exchanges as outlet! 

NRA ruled unconstitutional by Supreme Court. 

h in 

•ii' Item 

Fiderol Trade Commission declores block booking is illegal. 

The Roxy, 6,200 seats, opens in New York. 

192S 

Deportment of Justice charges conspiracy in oction noming dis 

tributors, Motion Picture Producers ond Distributors Ass n 

and Film Boords of Trode. 

Allied Slotei Ass'n of Motion Picture Exhibitors founded, with 

A F. Myers os head. 

Sound ilondardized; RCA and Western Electric adopt uniform 

iound track width. 

1936 

Barney Baloban is named president of reorganized Paramount 

MPTOA asks distributors for trode proctices reforms. 

Court of Appeals holds distributor ban on double bills is illegol 

1 937 

Exhibitor complaints on trode practices lead Congressmai 

Morlin Dies to coll heocings. 

: 

Note J. Blumberg elected president of Universal. 

Thcatfo attendance estimated at 90,000.000 weekly. 

•fWû 

>}0II1S| 

twon 

52 

BOXOmCE July IMt 

•0%

1938 

^^^bepartment of Justice files antitrust suit against major distributors, 

iarnoff of RCA announces "commercial television is ready." 

'Motion Pictures Greatest Year" promoted in nationwide campaign. 

1 939 

iupreme Court holds majors cannot control admissions or 

double bills. 

3lock booking bills introduced in Congress, 

urope goes to war, and the industry is affected. 

'Gone With the Wind" has its premiere. 

Un-American Activities Committee holds first hearing on "Reds 

in Hollywood." 

Theatre Owners of America formed out of American Theatres 

Ass'n and Motion Picture Theatre Owners of America. 

1 948 

England cancels 75 per cent ad valorem tox; U. S. resumes shipment 

of films. 

Supreme Court upholds Department of Justice on trade practices,- 

orders reopening of divestiture angles of antitrust suit. 

ASCAP loses right to license theatres. 

Howard Hughes gains control of RKO. 

Theatre television proposed by TOA to offset threat of home TV. 

onus 

kitioii 

ill 

0(«f 

prj; 

IliD:' 

itlir» 

IOfl(-f 

1 940 

Consent decree signed by major distributors. 

Industry arbitration system established. 

!War Activities 

1 941 

Committee formed. 

Allied leads all-industry unity conference in Chicago. 

"Witch Hunt" in Senate on propaganda in motion pictures, with 

Wendell Willkie defending industry. 

Commercial television makes its debut. 

1 942 

UMPI formed— United Motion Picture 

Industry. 

Spyros Skouras elected president of 20th Century-Fox. 

WAC establishes distinguished record of war service. 

1943 

Trial consent decree period ends,- government and majors meet 

to seek solution to government charges. 

J. Arthur Rank moves ahead in production, lays plans for postwar 

expansion. 

Treasury Department seeks 30 per cent admissions tax. 

1944 

Through its war efforts, industry assumes status of "semi-public 

institution." 

Department of Justice moves to try antitrust suit against majors. 

Supreme Court upholds decisions in Crescent case,- moves against 

Schine. 

1945 

Well Done" on Plaque of War Accomplishment inscription 

awarded industry, attested by secretaries of War, Navy and 

Treasury. 

New Era in industry organization— Eric Johnston named president 

of Motion Picture Ass'n of America. 

Three-judge statutory court hears U. S. suit against majors. 

Jurisdictional strike disrupts studio production eight months. 

Major trend toward film production by independents. 

1 946 

Jackson Park Theatre decree upheld by Supreme Court, sets pattern 

for exhibitor antitrust suits. 

MPAA, under Eric Johnston, begins expansion of foreign markets. 

American Theatres Ass'n organized in St. Louis convention. 

Statutory court hands down historical decision in antitrust case 

against majors. 

1947 

Foreign market collapses: British impose 75 per cent ad valorem 

tax on U. S. films; other foreign restrictions follow. 

Antitrust is big news: Majors appeal to the Supreme Court. 

Majors introduce competitive bidding in a few situations. 

1 949 

COMPO organized by industry, with Ned Depinet president. 

Exit Paramount Pictures Inc.—company split into separate production-distribution 

and exhibition companies. 

Arbitration under American Arbitration Ass'n ends. 

Supreme Court rules out royalty charges on drive-in theatre 

patents. 

Five theatres telecast world series on screens. 

1950 

Korean war places industry on "ready to serve" basis; establish 

liaison with government. 

Supreme Court turns down Loew's, 20th Century-Fox, Warners 

on antitrust appeals. 

60 per cent of United Artists goes on sole. 

Paramount buys into television 

companies. 

Theatre attendance dips— patrons shop for 

pictures. 

Government restrictions placed on industry construction. 

1 951 

Toll TV makes its bow— Phonevision test starts in Chicago. 

Arthur Krim and associates acquire United Artists control. 

20th Century-Fox unveils Eidophor theatre television. 

United Paramount Theatres, American Broadcasting Co. merge. 

Louis B. Mayer leaves Metro-Goldwyn-Mayer. 

Louis-Savold fight gives theatres first exclusive telecast. 

Movietime U. S. A. campaign a nationwide promotion. 

1 952 

Year of New Dimensions: Cinerama opens in New York, "Bwano 

Devil" in 3D in Los Angeles premiere. 

Freeze on television stations ends. 

Industry holds conference on arbitration. 

Supreme Court rules for "freedom o'f the screen" in "Miracle" 

case. 

Department of Justice files 16mm film suit against distributors. 

1953 

CinemaScope and stereophonic sound stimulate new interest in 

motion pictures. 

Equipment rush is on: Debate necessity for stereophonic sound. 

FCC okays theatre television by common carrier frequencies. 

Industry opens tax fight: Repeal passes Congress; is vetoed by 

President 

Eisenhower. 

Tax relief won in Congress. 

19 5 4 

Technical advancements continue; Paramount introduces Visto- 

Vision. 

Allied drafts bill for government control of film prices. 

TOA sponsors independent film 

financing company. 

Film rentals, product shortage are exhibitor concerns. 


53

THROUGH THE YEARS 

U>tt4 br NoHm* Cok«* 

Courteiy I C ACKERMAN 

III 1920. Morcut Locv left' wot o dominant figure in the entertainment world. 

That rear, he bought Metro Pictures Four ycors loter, he ocquired the Goidwyn 

ond Louii B Moytr componiet, merged them tnto Metro-Go'dwyn-Moycr Shown 

with him It Oa>id Worfield. great ttoge ttor ot the ioy 

A grcot film industry photo Douglas Fairbanks, D W. Griffith, 

Mary Pickford ond Charles Choplin, os formation of their 

United Artists company was consummated In 1920, UA 

released first full season of product 

The piano player wos 

still supreme in hundreds 

of small theotres 

throughout the country 

in 1920 Stromberg, the 

One Mon Orchestra, 

however, didn't know 

that he and his colleagues 

olreody were 

on the way out Sound 

ciperiments were on. 

JAtK 

iWlSt 

The Keystone comedy stars: Seated—Honk Monn, Chester Conklin, Mane Pre»o$t. 

Ford Sterling, Vivion Oakland, Ben Turpin, standing— Joe King, Heine Conklin, 

Baldy Belmont, Bert Roche, G Cavender, Dewey Robinson, Tom Wilson, Neol Bums, 

Jock Wise, Leo White. 

Hollywood mo>M to Son Fronciico Moy 11, 1922, to (slcbrole opening of 

Lo«w't Worlield Theatre I C Ackeimon, eilreme left, woi oito

THE 

INDUSTRY 

ORGANIZES 

In 1920, the first importont exhibitor organization was erected 

—Motion Picture Theatre Owners of America, with Sydney S 

Cohen OS president, James J. Walker as counsel. By Moy 1923, 

when the Chicogo convention photo (right) was taken, all 

was not harmonious, and the seeds of discontent sown at the 

meeting later led A! W. Steffes and his followers to bolt the 

orgonization and help found Allied. MPTOA, in the late 

1940s, merged into what is now Theatre Owners of America. 

olD^ 

The makers and distributors of motion pictures called Will H. Hays 

out of President Harding's cabinet in 1922 and organized the Motion 

Picture Producers and Distributors Ass'n. The original members, shown 

left to right, were E. W. Hammons, J. D. Williams, Winfield Sheehan, 

Courtesy Motion Picture Ass'n of Amerjca 

Courtland Smith, Carl Laemmie, Rufus Cole, William E. Atkinson, 

Will H. Hays, Robert H. Cochrane, Samuel Goldwyn, Marcus Loew, 

Adolph Zukor, William Fox, Lewis Selznick and Myron Selznick. 

Hays headed the association until his retirement in 1945. 

THREE GREAT FILMS PRODUCED DURING THE FIRST YEAR OF BEN SHLYEN'S THE REEL JOURNAL 

tudolph Valentino, as Julio in "The Four Most famous of all tear-jerkers— D. W. Griffith's "Way Down East." Charles Chaplin, in one of his greatest, 

"The Kid," with Jackie Coogan, o 

orsemen of the Apocalypse," his first Burr Macintosh says "Go!" to Lillian Gish. Villain Lowell Sherman 

ireot role. 

stands third from left. Hero Dick Barthelmess crouches at right. 1920 smash. 

XWab this picture or \'Oull be sorry — ' 

^ 

MOV1SO PICTURE Womji 

'TV gnaUil Iheotn I 

c{f^ Not A Ivertjsiiig 

)ammeT of Ihejjear/ 

flriUiantExploi 

ExploiOrton^ 

t \oi;th Mabel Normand 

WcM 

i,1 

Ss\ 

jctwHef B* Over 

'e 

, Skidd 

STREET 

Great Pictures of the Early 1920s Advertised in 

RRST NATIONAL MONTH .'T-^ 

CBE«:E.N-I FlUM EXCHANGE i 

The Reel Journal,' with names to bring a nostalgic moment for the veteran exhibitor. 

JXOFFICE 

: 

: July 2. 1955 

55

(y iKr mid'l920(, rile public was reody (or 

war picture, and the induttry produced 'The Big 

Porode." an o'l time great John Gilbert and 

Keaec Adoree »ere the start. 

The first of the great films depicting American pioneer life, 

"The Covered Wagon," was produced in 1923 by Jesse Losky, 

with James Cruzc directing It toured successfully as roadshow, 

with full orchestro accompaniment. 

SOUND. ...n 1926. 

It Revolutionized the Industry 

Scene from "Don Juan," first feature in sound, which starred John 

Barrymore (swordsman ot the left) Vitaphonc became on industry 

byword, but mony leaders predicted: "The silent mo»ie will always 

ho»e a ploce on the screen " IIOM BE 

P/^NHKf II 

Bl »OtJNB 

îht i/iiiu' /iii/(/ 1/(1 on 

» sti niiMti«Kiiii ••iim iiRi\ 

Ike Warner brother*— Albert, Haryy M. ond 

Jock L —otiending o sound premiere in New 

York. Som Warner, who did much lor sound 

retcarch. died in 1927. before the first 

talkie, "The Jofi Singer," wot shown 

56 

FBO. a mid \')20\ ilitliibulion com 

pany. ran this full pogr warning in 

BOXOfflCf. Aug II. 1928 Three 

monlhi lolci. FBO told out to RCA. 

which ac(|uired Kcilh Albce Orpheum 

at the tome lime, creating RKO. 

First ad>e>titement on sound equipment, run In Thr Reel 

Journal, was for Biophone The date: No» 17, 1921. 

Within a few months the Iradepress was lommnl witb 

sound systems ods of every typo By 1929, 35 system* 

wore on the market. Biophone, however, (oiled to mok* 

the gradg. 

BOXOFFICE : 

:>m 

: July 2. 19S» WOfTlCE

wthe 1930's . . . 

UPkovie Makers Move Ahead 

^^Pi*J- 

The early 1930s brought the gangster story into popularity, including the grapefruit-ln-the-face 

technique as demonstrated here by Jomes Cogney in "Public 

Enemy." "Scarfacc," "Little Caesar" were others in this category. 

The biographical film emerged in the mid-1930s. 

Paul Muni portrays Emile Zola. 

1 

1938 brought the first full-length animated feature, 

"Snow White and the Seven Dwarfs." 

The decade ended, in 1939, with production 

of "Gone With the Wind," to 

date the greatest moneymaker. Stars: 

Vivien Leigh, Clark Gable. The picture 

since has been around again, 

playing to even greater grosses than 

on first trip. 

pelf-regulation was a big industry topic in the 1930s. 

4ere is the industry code committee, established under 

'IRA. The industry failed to get together after NRA 

iiras ruled unconstitutional. The unity movement was 

Itrong, and the question of developing a self-regulatory 

system for the industry was a trade topic for several 

Veers. In 1937, the efforts were abandoned. Within a 

vear, the government instituted its big antitrust suit 

bgoinst the major distributors. 

^ 

^flOM 

m GREATEST YEIR/ 

In on effort to beat the depression, the industry launched 

1 nationwide "Motion Pictures' Greatest Year" campaign. 

Including a $250,000 quiz contest. 

VARIETY CLUBS APPEAR ON THE SCENE 

In the mid-1930s, the tradepress began reporting on activities of the new industry group. 

Variety. John Harris {seated center) was a dominant figure. R. J. O'Donnell, one of the 

newer recruits, was boosting Variety in the Southwest. Group here comprises officers and 

canvasmen at early convention. Seated: Frank Drew, John Moloney, John Harris, Duke 

Clork, Frank Balmer. Standing: Alan Morltz, A. Julian Brylowski, Marc Wolf, Earle Swigert, 

R. R. Biechele, unidentified delegate, R. J. O'Donnell, M. B. Horwitz, H. M. RIchey, Roy 

Colvin, Harry Shumow, William Stcffes, Charles Trampe. 

lOXOFFICE : : July 2, 1955 

57

| 

The 1940's . . . 

Industry Grows in 

Stature 

The Industry was a potent 

force for morole building, as 

chonnel for selling bonds, 

for promoting doiens of 

wortime projects A War 

Activities Committee functioned 

throughout the 

period A "Well-Done" 

plaque, carrying signatures 

of the Secretories of War, 

Hoiy ond Treasury, wos 

3i>cn to the Industry 

Right 

Movies for Morale parade, 

1942, in New York. Lett; 

Typical war loan promotion 

by 

theatres. 

Through the 1940s, with time out for 

wor, the industry was plagued by Congressional 

invcstigotions—first, for propaganda 

in films; then, for Reds in Hollywood. 

Cartoon is typicol of many which 

oppeared in daily press coast to coast 

when postwar probes started. 

J Airhui Ronii (R) (ntcied on immcdiolc 

bid for ihore of the U S market when 

the wor ended He ii shown with hii 

oidc. John Dovis, diicuiking plans ot u 

trodepreit 

conference 

Moy 1948: The historic ruling ot the Supreme Court 

foreihadowi the revolutionary change in the itruc 

ture of the Industry. Litigation, decrees and divorce 

meni sponned the entire decade of the Forties The 

Supreme Court opinion sent the case back to lower 

courts for a closer look at divorcement for the 

maion 

In 1948, Theatre Owners at America proposed ^'' p ft|f 

aire Television as an answer to the Ihrtol of T I * 

Eiperiments in equipment began On April 1 

newsreel at New Yoik Paramount included tii 

event ever televised tor theotre screen, a tight Irol 

Brooklyn Navy Yard Audience was unaware, i 

onnouncrd it had wol

I 

me lyûs aiso lurnea mausrry Mrrennon lo /v\arTers or ^^rganizanon 

-. TT-. r^^.TTTT-.,- - ) 2 55/i [i«no I 

In St. Louis, 1946, American Theatres Ass'n, 

loter to merge with MPTOA as Theatre 

Owners of America, is organized. 

In late 1940s, Allied Stotes Ass'n moves 

ahead in broadening its influence among 

U. S. exhibitors. Organizes new units. 

The 1950's 

KNOCK 

IT OUT! 

TH. 20:^ WAR TAX ?) 

ON MOVIE TICKETS 

IS UNFAIR! 

Miitk dI 

neieili I 

pieHiitii 

pmifati 

To stir new interest in movie-going, stimulate exhibitors 

to greater showmanship, Movietime U.S.A. campaign is 

aunched in 1951, 

Industry shows what unified action 

accomplishes, in tax relief campaigns, 

both locally and nationally. 

When the Korean War Broke out, 

representatives of oil 

segments of industry called on President Truman, 

pledged full support of motion pictures. 

FREEDOM OF THE SCREEN 

WON FOR THE INDUSTRY 

The 

'Scopes' 

Arrive 

March 1953: On a soundstage 

at the 20th Century- 

Fox studios, exhibitors see 

CinemaScope projected for 

the first time. Six months 

later, first CinemaScope 

feature makes its bow. Rush 

to new wide 'Scopes' is on. 

[I.eîHATIO 

1-33/1 HATIO 

Fall of 1952 saw premiere of Cinerama in 

New York. It was forerunner of wide- 

,,[{)4screen processes now generally used. 

3-D had its moment of triumph in early 

months of 1953, died down when widescreen 

interest took over. 

March 2, 1954: A small group of film executives get first look 

at Paramount's VistoVision system. Adolph Zukor, Paramount 

board chairman; Y. Frank Freeman, studio head, inspect screen.

- 

July 

IF THERE ARE MEN, 

THERE WILL RE THEATRES 

Br ABRAM F. 

MYERS 

Ckotrmon of Boofd and General Counsel 

A Iwd Stain A»'n of Motion Picture Exhibiton. 

LONG 

raiik'e pruphesymti i^ a dangerous 

business and In this troubled era all 

forecasts must be conditioned upon 

our escaping atonUzation before the 

prophet can be adjudged true or false. 

Annihilation of the race is all that can 

prevent the exhibition of motion pictures in 

theatres as an instrumentality of entertainment. 

The theatre, it is well to remember, 

had Its beginning not in the fertile 

brain of Thomas A. Edison, but "In the 

glory that was Greece." It has survived 

the vicissitudes of the centuries, because it 

.satisfies a deep-seated craving of the gregarious 

human race for amusement and 

relaxation not alone but in the company 

of others. So long as there are men. there 

will be theatres—television or no television. 

The only points open for speculation are: 

What kind of theatres and what will they 

offer? 

20% No Paltry Sum 

It is hard to be optimistic when the fortunes 

of most of the theatres are at lowest 

ebb. The exhibitors' cry is, "The house is 

on fire" and they are casting about for a 

quenching cascade. They are being ground 

beneath the upper millstone of declining 

attendance and nether millstone of rising 

film prices. It is glibly asserted that the 

film companies derive 80 per cent of their 

domestic film revenue from only 4,000 theatres 

and this is interpreted to mean that 

they are indifferent to the fate of the remaininK 

12,000—or however many are left. 

But 20 por cL-nl of the total domestic revenue 

is no paltry sum and it Is certain the 

distributors could not afford to lose it all 

ut once. The grandiose scheme of one 

company upjM-urs to involve a gradual 

transition from the theatres to toll TV, continuing 

to serve the theatres until television 

can abnorb all its product. This reminds 

me of a monolog on a cylinder record I 

had as a child in which the county clerk 

recommiiidid that the county build a new 

hchoolhoiiM- out of the maU-rials la the old 

iHhoolhf>UM- and continue to keep school lii 

the old houM- until the new one was built. 

It Ntlll can't be done 

The exhlbltom are now fully aware of 

their precarlouji ulluallon They are demanding 

that thrlr orgunlzatloii.-. and li-iidcm 

tukr ijosltlvr action to curb what thry 

regard ua the lnjM-iii,ale greed of the film 

compunlex Home of the most conservative 

among them are now contimplalinu nifusures 

which were anulhenui U> them a 

Bhorl time ago If ihcy arc to keep their 

60 

ABRAM F. 

MYERS 

theatres, they know that something has 

got to give and that something" is the 

film companies' pricing policies. Relief, 

to be effective, must come quickly. Therefore, 

exhibitor hopes for the time being are 

centered upon the AUied-TOA negotiations 

with the distributors. If relief is not forthcoming 

from that source, then they will 

point toward prompt congressional hearings. 

They are convinced that the film 

companies" policies will not stand the light 

of day. They believe there will be a sharp 

public and congressional reaction when 

they disclose how the film companies 

gobbled up the benefits of the tax relief 

which Congress intended should be theirs. 

Back of all this stalks federal regulation 

of film prices, a last resort but not the 

bugaboo it once was. 

Prosperous and Spruced Up 

For these and many other reasons my 

telescope (which transcends time as well 

as space I reveals motion pictures in operation 

ten or 15 years from now. Maybe 

they are not quite .so numerous, but there 

is one for every sizeable community and 

they are attractive and pro.sperous. Thry 

have been spruced up Inside and out and In 

the refurbishing Kood taste hius asserted 

ll.self. There Is an atmosphere of stability 

and dignity that Is In no degree reminiscent 

of the nickelodeon, a part of tin- past 

which the industry should live down not 

Klorlfy. Dilve-lns have liureused In num- 

Ixr and importunce and exert a strong 

influence in exhibitor clicle.s Television 

having piuvsed iUs zenith tno pun) haa 

found Its li-vel Just as ladlo did before It. 

The pictures are viustly improved not only 

in the U'chnlques of photography and projection 

but In subject-matter us well In 

the Inlerveninu ymrH expert surveys have 

been made of the motion picture prefei 

enreit unci hublLs of U\v movlegcHrs. Recognizing 

that the movies' principal hold hi 

been on the women and children, and tha 

male attendance springs mainly from a d( 

sire to please them, the studios are makin 

a serious effort to cater to the most nu 

merous class of customers. 

Perhaps the greatest change I note i 

in the exhibitors themselves. They are 

vigorous, younger looking lot with a con 

fident air in marked contrast to some o 

the woel)egone specimens I have seen lateU 

They bring to mind the old expression 

"Gold is tried in fire and men in adver 

sity." But not all of them have beei 

through the fiery furnace. Some are yoimg 

sters whose dads retired when the ticke 

machines resiuned their clatter. Some ar 

newcomers whose thinking is uncloude* 

by bitter memories. All are men who un 

derstand that the picture business is not i 

bonanza: that it cannot be taken fo 

granted and it dare not be neglected. The; 

realize that it has become a fiercely com 

petitive business; that they must slug it ou 

with every enterprise that makes a bid fo 

the peoples' leisure time. And they knov 

from everyday experience that it can re 

main at the top of the heap in the amusement 

world only by surpassing all rival 

in energy, showmanship, service to ih< 

customers and excellence of its programs 

It is in no degree a grasshopper indu.strj 

thinking the world owes it a hving. It li 

an industry with its sleeves rolled up anc 

on its toes. 

Other Changes Coming, Too 

While the changes in exhibition ma> 

seem starthng. they are matched by the 

changes In production and distribution 

Gone are the rehcts of the days when 

exhibitors were regarded merely as the 

unwanted appendages of an otherwise 

agreeable industry. They have been replaced 

by men of the modern school of 

business who are unaffected by any divine 

riKlu complex and are wedded to the 

American concept of an economy of plenty 

rather than scarcity and that it Is a good 

Idea to have a first-hand acquaintance 

with the customers. As a result all 

brunche.s benefit from an annual uiftener 

when nec'didi tiip-level conference where 

leaders of production, distribution and exhibition 

dlscu.ss their problem;; and arrive 

at .solutions In the best interesUs of the industry 

us a whole. The antitrust laws are 

still In force and are vlgorou.sly and impurtlully 

enforced, but at these gutherings 

no uKr(H'ment.s restrictive of comiHtition 

are entered Into. 

Utopia'.' Not at all. Merely the coming 

of age of lui Industry once thought ilie 

victim of chronic- 

Infant ili.sm 

BOXOFFICE : 

2, IPf.S .

'I 

salutes 

on its 

thirty-fifth 

anniversary 

of service to the 

motion picture 

industry 

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HANMER 

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All IP 

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SPECIAL DELIVERY 

JOSEPH 

COHEN 

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BARTO 

NIALL RENE ROBERT DON LEXFOSD 

MacGINNIS DELTGEN CUNNINGHAM • • • 

RICHAROS 

• 

Screen Pljy 6, PHIL REISMAN, Jl. M DWIGHT TAyLOR 

P'oiluced b) STUART SCHULSERG iM GIIBERT de GOLOSCNMIDT 

Oirecled by JOHN BRAHM • AN N. PEfEfi RATHVON PROOUCTION

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lER RICHARpS 

rAYlOR 

)LOSCHMIDT 

PRODUCTION 

VICTOR GUY ROBERT 

MATURE MADISON PRESTON 

LAST FRONTIER 

Co-starr(ng 

ORE • ANNEBAII 

IP rOROAN and RUSSI 

Gilded Rooster ' 

by Richj 

Pioduced In WILLIAM FADIMAN • Diiected t, I ECHNICOLOR 

'O^&oy. 

B^& 

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?< o4vJ«^',e4*^ William 

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U> rtO RICHMOND 

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— 

fflE 

BIG JOB AHEAD: 

Rekindliiis America's Moviegoing Habit 

LEONARD GOLDENSON 

P sident 

Aer'ican Broadcasting-Paramount Theatres 

THE 

success of our business over the 

years has been achieved by providing 

motion picture entertainment for the 

atest number of people at a reasonable 

B'-' 

rice. Because the conditions of yesterjir 

no longer exist today, we have had 

sdmust continue to reappraise our think- 

[', and our practices if we hope to maintn 

the same measure of success. 

After the war, the level of oui- theatre 

[Jsiness, both dollar-wise and attendancee, 

was affected by the changing ecoijmic 

and social habits in our living and 

the advent of new methods of enterijnment. 

such as television in the home. 

e economic level is higher than in the 

;war years, there is more leisure time 

lilable to the public and more ways of 

Ending it. There is, also, a great interest 

the home with the development of subban 

areas, the increase in the number of 

me owners and the swelling population 

e to the increasing birth rate since the 

ddle 40s. 

Exceptional Strides in Techniques 

In order to attract a public that has bee 

much more selective in its tastes 

,d preferences and has many more out- 

s for leisure time enjoyment, our indushas, 

within a vei-y short period of time, 

ide exceptional strides in the improveint 

of screen, sound and projection techlues 

and in producing better and better 

btion pictures. 


All this has been very beneficial but 

have we gone far enough? While our business 

has shown improvement, there has 

not been an increase in theatre attendance, 

especially as it relates to the growth in 

population. 

This is a primary problem facing our 

industry today and it seems that exhibitors 

in particular are becoming more aware of 

it. The proposals to increase attendance 

and the public interest in movies which are 

now being considered or in practice should 

be encouraged and exploited to the utmost. 

I am referring to the COMPO audience 

poll, the various plans to encourage attendance 

by youngsters, such as the student 

admission price program being tested 

by several theatre circuits, and the greater 

use of television to exploit motion pictures. 

This problem of building audiences is 

not restricted to exhibition or to production 

but must be faced by our industry at 

large. If we want to build the moviegoing 

habit, particularly with youngsters, producers 

must consider what appeals to this 

segment of the public both as to star values 

and story content. In this regard it is important 

for producers to encourage the development 

and greater use of young stars 

in pictures so that our young audiences can 

more readily identify themselves with 

Hollywood personalities. 

Must Also Sell the Industry 

The people in our industi-y have great 

competence, experience and success in promoting 

and exploiting their product. It 

now behooves these same producers, distributors 

and exhibitors to channel their 

efforts into selling cur industry and the 

great entertainment that it provides to 

the public. By so doing, I am sure that we 

will be able to attract those people who 

have drifted away from the theatres, for 

one reason or another, and the many more 

younger people who have yet to become 

steady moviegoers. 

There is no limit to the creative and 

technical abilities of the people in our 

industry. We can look forward to even 

further improvement in technology, as 

well as continued excellence in production. 

By exerting our efforts to enlarge our audience 

base, we can further insure the healthy 

growth of our business. 

THE GASLESS MDTDR 

Mechanical and electrical engineers have made some wonderful 

improvements in the gas engine . . . But, they have not yet contrived 

the device that will run without any fuel at all. The gasless 

motor is akin to perpetual motion, a thing to be dreamed of. 

but never realized. 

The motion picture theatre that will run by itself is in the 

same class. 

Too many theatre owners are of the opinion that a moving picture 

theatre is an automatic piece of self-feeding machinery 

they expect it to conduct itself with practically none of their 

own attention. It seems that many managers feel that everything 

has been done when they provide a picture and unlock the doors. 

A few businesses that can so be conducted and "get by" are only 

those which deal in necessities, and even then a substantial profit 

depends largely upon the amount of service that accompanies 

the commodity. 

The product of the theatre is not a necessity. For years people 

survived without it and they can continue to do so. However, it 

can be presented in such a way that it will vie successfully with 

other semi-luxuries in the event of competition. 

To win the greatest returns from the business of entertainment, 

one must present a good product, accompanying it with service, 

and keep people informed regarding both. 

Just because a theatre is the only one in town does not imply 

an absence of competition. The lone theatre has enough opposition 

to tax the full ability and demand the full attention of 

the man who runs it. Every other product bought is just so 

much competition and the possibility of diverting money spent 

elsewhere into the coffers of the theatre depends entirely on the 

extent to which the public can be made to desire entertainment 

over things they may be inclined to buy. 

The task then is to keep everlastingly at the job of popularizing 

your theatre and the pleasure and instruction it gives. This is 

a man-size job and will pay well for the effort expended. 

Again, the theatre is not a gasless engine—it requires fuel 

and lots of energv'. Human energy is the fuel. 

BEN SHLYEN in The Reel Jour>al 

June 16, 1923 

OXOFHCE July 2, 1955 69

j 

— 

HE BIG JOB AHEAB: 

Rekindlins America's Movieofoing Habit 

, 


esideni 

merican Broadcasting-Paramount Theatres 

rHE 

success of our business over the 

years has been achieved by providing 

motion picture entertainment for the 

i 

reatest number of people at a reasonable 

' 

rice. Because the conditions of yester- 

I ;ar no longer exist today, we have had 

' 

tid must continue to reappraise our thinkig 

and our practices if we hope to mainnin 

the same measure of success. 

After the war, the level of our theatre 

lisiness, both dollar-wise and attendance- 

I 

I ise, was affected by the changing ecoomic 

and social habits in our living and 

. y the advent of new methods of enter- 

\ linment, such as television in the home. 

i he economic level is higher than in the 

rewar years, there is more leisure time 

railable to the public and more ways of 

lending it. There is, also, a great interest 

1 the home with the development of subrban 

areas, the increase in the number of 

ome owners and the swelling population 

ue to the increasing birth rate since the 

ilddle 40s. 

Exceptional Strides in Techniques 

In order to attract a public that has bejome 

much more selective in its tastes 

nd preferences and has many more out- 

;ts 

for leisure time enjoyment, our indusry 

has, within a very short period of time, 

lade exceptional strides in the improvelent 

of screen, sound and projection techiques 

and in producing better and better 

lotion pictures. 


All this has been very beneficial but 

have we gone far enough? While our business 

has shown improvement, there has 

not been an increase in theatre attendance, 

especially as it relates to the growth in 

population. 

This is a primary problem facing our 

industry today and it seems that exhibitors 

in particular are becoming more aware of 

it. The proposals to increase attendance 

and the public interest in movies which are 

now being considered or in practice should 

be encouraged and exploited to the utmost. 

I am referring to the COMPO audience 

poll, the various plans to encourage attendance 

by youngsters, such as the student 

admission price program being tested 

by several theatre circuits, and the greater 

use of television to exploit motion pictures. 

This problem of building audiences Is 

not restricted to exhibition or to production 

but must be faced by our industry at 

large. If we want to build the moviegoing 

habit, particularly with youngsters, producers 

must consider what appeals to this 

segment of the public both as to star values 

and story content. In this regard it is important 

for producers to encourage the development 

and greater use of young stars 

in pictures so that our young audiences can 

more readily identify themselves with 

Hollywood personalities. 

Must Also Sell the Industry 

The people in our industry have great 

competence, experience and success in promoting 

and exploiting their product. It 

now behooves these same producers, distributors 

and exhibitors to channel their 

efforts into selling our industry and the 

great entertaiimient that it provides to 

the pubhc. By so doing, I am sure that we 

will be able to attract those people who 

have drifted away from the theatres, for 

one reason or another, and the many more 

younger people who have yet to become 

steady moviegoers. 

There is no limit to the creative and 

technical abilities of the people in our 

industry. We can look forward to even 

further improvement in technology, as 

well as continued excellence in production. 

By exerting our efforts to enlarge our audience 

base, we can further insure the healthy 

growth of our business. 

r 

THE GASLESS MDTDR 

Mechanical and electrical engineers have made some wonderful 

improvements in the gas engine . . . But, they have not yet contrived 

the device that will run without any fuel at all. The gasless 

motor is akin to perpetual motion, a thing to be dreamed of. 

but never realized. 

The motion picture theatre that will run by itself is in the 

same class. 

Too many theatre owners are of the opinion that a moving picture 

theatre is an automatic piece of self-feeding machinery 

they expect it to conduct itself with practically none of their 

own attention. It seems that many managers feel that everything 

has been done when they provide a picture and unlock the doors. 

A few businesses that can so be conducted and "get by" are only 

those which deal in necessities, and even then a substantial profit 

depends largely upon the amount of service that accompanies 

the commodity. 

The product of the theatre is not a necessity. For years people 

survived without it and they can continue to do so. However, it 

can be presented in such a way that it will vie successfully with 

other semi-luxuries in the event of competition. 

To win the greatest returns from the business of entertainment, 

one must present a good product, accompanying it with service, 

and keep people informed regarding both. 

Just because a theatre is the only one in town does not imply 

an absence of competition. Tlie lone theatre has enough opposition 

to tax the fidl ability and demand the full attention of 

the man who runs it. Every other product bought is just so 

much competition and the possibility of diverting money spent 

elsewhere into the coffers of the theatre depends entirely on the 

extent to which the public can be made to desire entertainment 

over things they may be inclined to buy. 

The task then is to keep everlastingly at the job of popularizing 

your theatre and the pleasure and instruction it gives. This is 

a man-size job and will pay well for the effort expended. 

Again, the theatre is not a gasless engine— it requires fuel 

and lots of energy. Human energy is the fuel. 

BEN SHLYEN in The Reel Journal 

June 16. 1923 

50X0FFICE July 2, 1955 69

THEATRE OWNERS OF AMERICA, INC. 

1501 BROADWAY • NEW YORK 36, N. Y. • LONGACRE 3-6238 

May 23, 1955 

Boxoff ic e 

825 Van Brunt Blvd. 

Kansas City 24, Mo. 

Gentlemen: 

"BOXOFFICE" has been and is 

one of the great trade 

publications of this country. It has consistently felt the pulse 

of the industry and has reflected that pulse in its columns. 

A good trade publication serves many functions. U. 

it is good, it is relied on by the people who read it. If it is 

good, it has courage. If it is good, it pioneers. If it is good, 

it works toward and for harmony in the industry it represents. 

"BOXOFFICE" is good because it fulfills all of these functions 

well. 

You have our heartiest and sincerest congratulations 

on your 35th Anniversary. To this we add our personal best 

wishes to your publisher, Ben Shlyen. 

tain 

C D Martin, Columbus, Ga. 

President 

Walter Reade, Jr., Oakliurst, N. J. 

Chairman of the Board 

Alfred Starr, Nashville, Tenn. 

Chairman, Executive Committee 

S H. Fabian, New York, N. Y. 

Treasurer 

Robert Livingston, Lincoln, Neb. 

Secretary 

Herman M Levy, New Haven. Conn. 

Generjd Counsel 

70 BOXOFFICE 

. 

: 

July 3, It

' 

Adolph 

I 

— 

D 

IVothinq New Under the Sun 

Zukor Experimented With Widescreen Back in 1914 

|jy 

f' 

JAMES M. JERAULD 

HERE'S nothing new under the sun." 

That phrase has been quoted ever 

since it first appeared in Ecclesiastes. 

I ng, the overhanging balcony blocked off 

1 portion of the top of the screen. Mi-. 

Sukor shook his head sadly. 

I was reminded of Ecclesiastes recently, 

vhen I stood in the rear of the Paramount 

rheatre in New York and saw Adolph 

5ukor, the Grand Old Man of our industry, 

matching the first press preview of the 

lew horizontal double-frame VistaVision 

IS used in "Strategic Air Command." 

[ 

?rom where Mr. Zukor and I were stand- 

'Something has to be done about this," 

le declared firmly to other Paramount 

!xecutives standing nearby. "The full picure 

must be visible to everybody in the 

ludience. This is the only way VistaVision 

:an be seen at its full value." 

While the others close by were assuring 

)JIi. Zukor that the matter was completely 

ander control (parenthetically, it WAS 

lone—they had akeady made plans to shift 

the position of the screen so that every inch 

3f the pictui-e would be visible from every 

eat), my mind flashed back across the 

rears to 1926, to the opening of "Old Ironsides." 

As that picture reached its final 

scene, the majestic bulk of Old Ironsides 

:ame sailing up over the horizon, heading 

idirectly toward the audience. It grew larger 

and larger as the screen maskings moved 

putward. The audience, which included top 

iNavy officers, stood and cheered. Mr. 

Zukor, then also standing in the rear of 

(the theatre, shook his head. 

"Something has to be done about this," 

he declared flatly to other Paramount 

executives nearby. "The full picture must 

be visible to everybody in the audience. 

That is the only way the picture can be 

seen at its full value, and the only justification 

for the big screen." (The tops of 

the masts could not be seen under the rear 

of the balcony. Something WAS done 

the screen was shifted so that the full 

majesty of the picture was visible from 

every seat.) 

My recollection of this incident intrigued 

me, and I set off on a research job. It 

seemed interesting to me that Adolph 

Zukor, the only man in our industry whose 

experience covers the span from the first 

penny arcade to the development of the 

newest and most revolutionary techniques, 

should have been arguing for a perfect 

presentation of big-screen pictures a quarter 

of a century ago. I was curious to find 

out what else, which we consider novel 

and up-to-the-mdnute, Mr. Zukor and his 

contemporaries had experimented with back 

in the diaper days of the industry. 

And what I discovered has turned me 

into a Ti-ue Believer! I am now framing 

Ecclesiastes 1-9 and will keep it in full view 

Because the phrase, "There's 

on my desk! 

nothing new under the sun," happens to 

apply to widescreens, wide-angle lenses, 

stereophonic sound and theatre TV. 

The first thing I found out was that 

widescreens were old hat to Mr. Zukor even 

as far back as 1926, the date of the "Old 

Ii-onsides" incident. His active mind, 

always searching for ways of improving 

and bettering motion picture presentation, 

had started thinking about widescreens as 

long ago as 1914. Edwin S. Porter, who 

Thomas Edison, who invented motion pictures, ond Adolph Zukor, who pioneered in their production, 

distribution and exhibition, posed for this historic photograph November 19, 1926 at the opening of 

the N. Y. Paramount Theatre. Zukor was already planning a widescreen process at this point, and o 

month later showed a wide lens process in the same theatre for a sequence in Paramount's "Old Ironsides." 

^ Be P,.p.,.d lo, W I 

E FILM 

w,.fc ike SUPER CINEPHOR 

Lcn. .nd Condcnie. Syilem 

BAUSCH & 

WIIH Ihl n.w Sup., Ci..ph

WidBscreen 

Continued from page 71 

Fox Film Corp. was experimenting with 

sound on film. The Warner sound on 

disks was shown to the public Aug. 6. 1926. 

The prevailing calm was shattered by 

this innovation. To those who were asking, 

"What next?" in the following weeks Paramount 

came up with widescreens as its 

entry in the grab bag of surprises. 

Present 'Old Ironsides' Sequence 

On the night of Dec. 6, 1926, the first 

picture as wide as the proscenium arch 

was shown. The big scene in "Old Ironsides," 

as shown with a wide-angle lens, 

began as the ancient ship came over the 

horizon sailing directly toward the audience. 

The projectionist switched from the 

standard projector to the wide-angle lens, 

the drapes receded from the sides of the 

screen and the ship seemed about to sail 

right into the audience. The lens, almost 

forgotten, was in the Bausch & Lomb 

catalog. 

The lens was called Magnascope. The 

Todd-AO process is known as MagnaScope. 

Some of the younger men in the Paramount 

organization thought it was something 

new. The public thought so, too, so 

Mr. Zukor "reactivated" the widescreen experiments. 

In 1926, Paramount obtained rights 

under the Clark patents. Pi-ed Waller, then 

working on trick camera effects, made tests 

of the horizontal eight and ten-frame 

photography and projected them. 

Waller, by the way, later became the 

inventor of Cinerama. 

Lorenzo del Riccio, a consulting engineer, 

had studied the lens and its possibilities 

and had obtained patents on some 

of the equipment necessary for its 

use. 

It began to appear as though the bigscreen 

era had begun simultaneously with 

the sound era. 

Turn to Wide-Angle Lenses 

Engineers .soon decided there was a limit 

to the satisfactory magnification of 35mm 

standard film. It was grainy and the lighting 

was uneven. Attention swerved to the 

use of wide-angle leases and wide film. 

In 1929, Paramount switched to 56mm 

film for the pre.sentation of "You're in the 

Army Now" at the RivoU Theatre. New 

Yoi-k. The .screen was 20 feet high and 

40 feet wide. It was called Magnufilm, us 

distinct from the earlier Magna.scope 

process. PhoUjgraphlc reductions were 

made from the large negative for the general 

release of 35mm film. Later Piiramounl 

iJliotographed "Fairways and Square 

Ways" on 05mm film and made a 35mm 

reduction for tlie general release. 

In the meantime Pox PUm Corp. was 

experimenting with 70mm film called 

Grandeur. The man In clmrge— Earl I. 

SixHuiblc— Is now doing the englneorlnK 

work on Cinemascope. 

72 

(Jil_HF#X«««««««««^ 

o4 d«l>Qhl Ka,« povr«d 'n 

from •K>b.4cfT •T«#>w4t«r« 

pKii,r«i. Nord>v a doy QOt% 

•, wiihcji rtt« rccaipi ci o 

t«l«gfa«' taKtig of i 

rftoW>tS*d ••tcrdl 

Fox hod widescreen out of the expcrimentol stoge 

in 1930, and in this trade ad announced its 

Grandeur process for "Happy Days." Six widescreen 

pictures were produced by various companies 

that 

year. 

During the first excitement over Magnascope 

and Magnafilm, several of the big 

Broadway theatres were equipped with 

large screens, but their use was confined 

to spectacular scenes. Several films also 

were shown on the coast. In some cases, 

theatres used these screens for pictures 

not produced by Paramount. There was 

some talk of patent suits, but nothing happened 

because Paramount executives decided 

that anything that increased interest 

in pictures was good for the business. 

It is interesting to note that Paramount 

also has refused to apply for any patents 

on VistaVision, arguing that anything 

which can benefit the industry at large will 

benefit the company as well. 

Considerable widescreen development 

also took place abroad about that time. 

Paramount .secured permi.ssion to experiment 

with the Chretien lens, but gave 

it up. The widescreen process had been 

demonstrated in Purls as early as 1927. 

By September 1929, Paramount had 

.sound on wide film and it was used for 

the elephant stampede in "Chang." 

In the meantime RCA-Photophone. Inc.. 

had used the two-camera proces.s Invented 

by George K. Spoor and John J. Berggren. 

Chicago engineers. Stereoscopy was claimed 

for this, but it did not make much Impression. 

Then Paramount gave a demonstration 

of its Magnafilm at the RIvoU In New 

York on a screen 32 feet high and 50 feet 

wide, with a curve. 

At the .same time, Eurl I. S|>onable was 

working on Graiulciir film—70mm— for 

Fox Film Corp. It wa.s arKuecl that there 

were 2.500 theatres equipped with .sound 

on film unci that It would be wortliwlillc 

to go ahead with the 70mm equipment. 

Interest at that time was so keen 

Warner Bros, bought a half interest in 

Magnafilm patents from Paramount. 

Paramount set out to get a supply 

cameras, but found it would take s 

months. MOM used Magnascope for "Hî 

Hollywood Revue." There was talk (il 

standardizing wide film, but nothing cui | 

of it. 

Used in 

'Gone With the Wind' 

As late as 1935, MOM photographed tt 

big Atlanta fire scenes in "Gone With tt 

Wind" for widescreen use, but it was shi 

in this form only at the Aster and Cai 

theatres in New York, because no o' 

were equipped to widen the screen fran 

as the picture was being shown. 

It's quite probable that widescreens w^ 

have come in and stayed in, if the depi 

sion had not started an economy w» 

The industry was busy with the introdi 

tion of sound from 1927 on. This 

expense enough under the conditions 

prevailing. 

Now, back to that other presentwonder—stereophonic 

sound. 

Bell Telephone engineers began wor! 

on it in 1931. It didn't get a simultan 

start with the introduction of soimd 

1927, because the optical sound track hai' 

narrowed the picture and there was n 

room for additional optical sound trai 

The art of using magnetic sound trai 

had not been developed. 

The Bell engineers were persistent. hoW' 

ever. They demonstrated a new tra 

sion apparatus in 1933 by picking up i 

concert of the Philadelphia Symphonj 

Orchestra in the Academy of Music l£ 

Philadelphia and transmitting it to Conn 

stitution Hall. Washington, where it 

reproduced from the stage. 

Overshadowed by Sound 

The excitement over any kmd of sound 

was still rampant. The depression had lUt 

(h-: 

'itthst 

I'S tad 

asm! 

iraton 

:diiot 

:;otrj 

'M \i 

she 

i'i's s 

the film business, so stereophonic sound fcJJlheii 

receded into the background for about JOî^W 

years. 

Even television on theatre-size screens 

was an old story for Paramount as early 

as 1941. Scophony. a British company-, presented 

the Louis-Comi fight June 21. 1941 

at the Rialto Theatre In New York. National 

Broadcasting Co. afterwards demonstrated 

Its big screen TV process. 

An American Scophonj' company ww 

formed with Paramount as a partner. Here 

again a war upset the apple cart. Tills 

country entered World War n In Deconv 

ber 1941. In a few montlis calls for nidar 

and other electronic equipment endini nil 

non-e.ssentlal muiuifaclures. 

After seeing nil the modern improvements—widescreens, 

wide-angle lenses, 

stereophonic sound and t4.*levlston theatres 

—over n period of years, Mr. Zukor snys 

he likes the excltment; It's good for the 

busiiie.ss. he .says. But. If the younger 

generation tries to convince him any o( 

tliese things have not hapix'iu'd bi'fore. he 

Is amused In a mild wuy. 

Ilcmember Eccleslastes! 

BOXOmCE July -i. 195S if,. 

^Tsten 

I 

a I 

•WJtio 

DersoQ 

:iiiwitl 

:;«ildn! 

:aa 

>i!netit 

• ' mc as 

'-*«!* 

" Hits oil 

'''•liMiii 

i'iflCE

I Whom 

! If 

I 

i 

^hose Exciting Days 

iVhen the 

Movies 

iilêre Learning to Talk 

^he Pre-Sound Days Were Packed With Drama 

itjfl 

S 

dena 

[Ki 

wo seemingly timid, quiet-spoken 

IIP' ^men appeared at the reception desk 

111 

what used to be known as the Hays 

'fice on 44th street. New York, during the 

.te spring of 1926. They explained to the 

,;ceptionist that they wanted to tell some- 

Ddy about their new process for photoraphing 

sound on film. 

':ories 

It 

;ient 

efused to try to explain this Alice in 

/onderland idea to their bosses. 

they had said they had come up 22 

on a magic carpet without the aid 

an elevator or a stairway, her astonishcould 

not have been more complete. 

should she call? Some secretaries 

Finally she was connected with Courtmd 

Smith's secretary, who was busy and 

lightly impatient. 

"Did you say photographing sound on 

ilm?" she asked. Smith overheard her 

nd came out from behind his desk with 

Dmething like a flying leap from a standig 

start. He was the son of the founder 

f the Western Newspaper Union. He could 

size an idea and drop it in a twinkling, 

ut until he dropped it there was always 

xplosive action. 

At that particular moment film producrs 

and distributors were sitting on the 

dges of their seats waiting for the latest 

lews about Warner Brothers' experiments 

a cooperation with Bell Telephone Co. 

ngineers on synchronizing sound recorded 

n disks with a projection machine. In 

bout ten seconds flat Smith had Earl I. 

iponable and Theodore Case in his office 

,nd he was listening to their story of how 

hey could make a flashing light bulb reord 

on a negative and reproduce the 

ounds on positive film. 

Sponable asked if Smith would help him 

secure an engagement with William Pox, 

he movie titan. 

There had never been a chain reaction or 

m atomic ash fallout up to that time, but 

1 close equivalent to the present day Yucca 

lat scenes—emotionally—took place in the 

' l»ld Hays office that day. 

ran 120 feet to the 55th street side. It was 

lined with bookshelves and paneling. William 

Fox sat behind a large desk raised 

on a platform about a foot high. Leaded 

glass windows added to the impression of 

pontifical 

dignity. 

It took more than architectural elegance 

to impress Smith. He sent out to impress 

Fox, and succeeded in spite of the widely 

known fact that Fox was suspicious of 

many things and many people. 

Some weeks before this interview Jason 

Joy, publicity man at the Hays office and 

a classmate of Case at Cornell University, 

had visited the small laboratory of the 

young inventors at Auburn, N. Y. Joy 

may have given Smith some information 

about the sound experiments. 

The experiments had begun about 1916. 

They were interrupted during World War 

I, when the young engineers began devoting 

all their time to devising an infrared 

light attachment to prevent ships in 

convoys from colliding with each other. 

After the war, the inventors—all inventors, 

not Case and Sponable alone—^went 

^ 

)rs 

Smith phoned Col. 5-3320. Could Mr. Fox 

;pare the time? He could. 

In the course of a few minutes Smith, 

Jponable and Case were on their way to 

he old Fox Building—now a laboratory 

> M—a.t 850 Tenth avenue. In those days the 

Pox office began in the middle of the 

)Uilding on the Tenth avenue side and 

3 tOXOFTICE : 

: July 2, 1955

1 

: a 

Those Exciting Days CDmiuued 

The first great sound newsreel ... the reception of Charles Lindbergh after his famous trans-Atlantic 

flight in 1927. Unfortunately, there were few theatres equipped to handle sound at this stage of its 

development and o limited number of moviegoers saw the sequence. 


equipment, made them stick to disks where 

the greatest progress had been made. Western 

Electric engineers knew of the Sponable-Case 

experiments on an AEO light 

bulb with Dr. Lee DeForest's amplification 

tubes. 

The Warner system, later called Vitaphone, 

originated in the BeU Telephone 

Laboratories. 

By January 1925, Sponable and Case had 

their tube in useful form. They made 

sound pictures of Dr. Eliot of Harvard in 

May 1925. 

It 

was known that several German and 

at least one Dutch firm were making 

progress along the same lines at the same 

time. All concerned were looking into the 

patent situation. 

The nervous tension increased among the 

Warner brothers. Other firms professed Indifference. 

Sponable approached David 

Sarnoff of RCA in his search for a backer. 

Sarnoff thought it might be a good idea 

to form a company later for sound pictures. 

He was not in a hurry. 

Sponable suggested to Keith -Albee that 

a talking picture act could be used In 

vaudeville programs. Keith and Albee were 

not interested. 

Maxfleld's Vitaphone with the Western 

Electric amplifying system was shown Jan. 

29, 1926, at the Warner Theatre, New York. 

'The Warners later brought out Maxfleld's 

Interest In the venture) . Case and Sponable 

were present. C. A. Hoxle of General Electric 

al.so attended. He and others looked 

over the Case-Sponable system at the Auburn 

laboratory .shortly aftcrward.s, but 

were not Impro.ssed. 

In the New York distribution offices, the 

excitement was becoming lnton.se. In .some 

of the .studlo.s, producers as well as the distributors 

didn't take the prospects seriously. 

After all, fUm-s had been getting 

along quite .sull.sfactorlly .since 1896. They 

were circuliiling In all countries with no 

languuKe problenw, other than titles. The 

skeptics pointed out that dialog in English 

might close off all the foreign market where 

English was not spoken. It was a puzzling 

situation. 

That January 1926 showing had general 

repercussions. Less than two months later. 

Theodore Case's friend, Jason Joy, showed 

up at the Auburn laboratory. If a second 

sound system could be as sensational as 

the first, Joy wanted to be able to report 

to the Motion Picture Pi-oducers and Distributors 

A.ss'n. He was the publicity man 

there. 

Sponable acted swiftly. He is outwardly 

quiet, but he has a flair for the dramatic 

comparable to some of the more outstanding 

showmen of the industry who are 

accustomed to making their presence felt. 

It was shortly afterward that Sponable 

and Case appeared at the MPPDA office. 

As said earlier, Courtland Smith went to 

work on William Fox. 

Sponable's technique at that point 

very similar to what happened when 

met Spyros Skouras at the Zurich alrpc 

in 1952 and began telling him the sto 

of the Cliretien lens and its widescreii 

possibilities. 

The Warner brothers deserved and 

ccived full credit for capturing the 

ination of the public. 

Courtland Smith became almost the fo 

gotten man. He set up the Sponable-C» 

apparatus in the Tenth avenue plant 

Pcx Film Corp. in May 1926. Fox lisi 

and watched. Then he had the appi 

transferred to his home at Woodi 

Long Island. 

The following June he was convi 

Eight Fifty Tenth avenue became a 

place. More than 300,000 feet of lest fOi] 

were made there. The Ftox-Case Corp 

organized June 23, 1926. Smith was 

general manager and plans were made ft] 

opening the first newsreel theatre. 

In the meantime, the Warners woi 

working day and night. 

Also, 

in the meantime. Fox heard al 

a group of German patents covering soi 

on film. F. A. Schroeder, representai 

of the German group, came over here 

Jason Joy accompanied him l>ack 

to 

many. It was obvious that should so 

pictures take hold, a deal would have tBiss W 

be made with the holders of German 

Dutch patents. In July 1927. Pox sec 

rights for North America. Within ti 

months, another deal for Europ)ean right 

was made through the organization of 

new company. 

The grand strategy was unfolding. 

Men with millions at stake were losim 

.

. connection 

i 

— 

a 

Host tie 

Jliit 

oft« 

ieCotj 

Was 

tre. 

raeii 

reseit 

it 

it 

Hid 

11 lll>il|j(ro years 4,000 had been equipped in this 

muD luntry and 1,300 in Europe. 

tliii 

anri 

tioi 

re 

1h 

Sien "Don Juan" with a music score was 

{Own witli several short films. Will H. 

liys spoke in one of these, and there were 

ittsjags by Martinelli and others. The newsjpers 

were filled with it. 

Fox took out a sub-license for Western 

iBCtric amplifiers Dec. 31, 1926. 

Warners opened "The Jazz Singer" in 

(itober 1927 and completed the astonishing 

troduction of the new medium started by 

16 "Don Juan" show. 

Electrical Research Products Co., formed 

a subsidiary of Western Electric and 

,T.&T., took over the task of granting 

enses to film companies. By the followg 

April and May. Paramount, United 

lists, Metro-Goldwyn-Mayer, First NatoniinlJjnal, 

Universal, Christie, Hal Roach and 

ctor Talking Machine Co. had licenses. 

Introduce Movietone Program 

By October 1926, Fox had named his 

stem Fox Movietone. After two or three 

perimental showings in theatres an all- 

Eovietone progi-am with songs was shown 

m. 21, 1927, at the Sam H. Harris Theae. 

New York, for the opening of "What 

•ice Glory." Another followed in May 1927 

with the opening of "Seventh 

eaven," a silent film with a Movietone 

ore. 

By Dec. 31, 1926, Western Electric had 

huipped 12 theatres for sound. Within 

. . 

Sponable became head of the engineerig 

research department of Fox Film and 

ayed through the reorganization of the 

)mpany into 20th Century-Fox. For 26 

jars, he performed the unspectacular 

isks of an engineering expert. Then he 

;arted another revolution . 

His keen sense of timing came to the fore 

ain. Spyros P. Skouras was enthusiastic 

ut Eidophor—television on theatre 

ireens—a Swiss invention. He was conneed 

it was the needed hypo for the film 

liness at a time when exhibitors were 

orrylng about television competition, 

ponable was in Zurich watching the slow 

rogress on Eidophor when Skouras arived, 

coming from a trip around the world. 

In a taxi leaving the airport Sponable 

ave Skouras a quick sketch of what had 

appened on Eidophor. There had been 

elays. Skouras was silent. Sponable bean 

talking about widescreens and a comression 

lens called anamorphic. The word 

of Greek origin. Skouras began to ask 

uestions—dozens of them. 

Before the taxi reached the hotel, 

kouras was insisting that he and Sponable 

;ave next morning for Paris to talk with 

e aged French professor. Dr. Chretien, 

iponable was on his way to another behinde-scenes 

adventure as sweeping in its inuence 

on the film business as sound had 

leen. 

His mastery of technical problems, both 

ast and present, plus the Skouras dynaism 

and flair for the dramatic, revivified 

[omething that had almost been forgotten. 

Some day, perhaps, somebody will sugest 

that Earl Sponable be given a testi- 

.o3fal dinner. 

SAGA OF THE DRIVEm 

The Outdoor Theatre Was Hardly Noticed in Its 

Early Days . . . Here Is the Story of Its Evolution 

URING the 35-year history of Boxoffice 

four revolutions have hit the 

motion picture business. 

In the order of their occurrence, they 

have been: 

1926—Sound. 

1927 Wide-angle lenses. 

1933 The drive-in theatre. 

1953 Cinemascope. 

Two^sound and Cinemascope—were immediately 

recognized as major developments 

on the road to a new type of exhibition; 

wide-angle lenses and widescreens 

had a brief flare-up after a warm public 

reception; drive-ins were hardly noticed 

for several years; Cinemascope was an 

immediate sensation due to an extraordinary 

publicity campaign. 

It's still too early to rate their relative 

importance from the exliibitor's point of 

view. When the historical perspective becomes 

clear it's quite likely that theatremen 

will award a medal with palms to 

drive-ins. 

Fi-om 1934 to the late 1940s their construction 

was hardly noticed. In fact, the 

first four drive-ins were not sensational 

successes. The first, constructed at Camden, 

N. J., in 1933; the second, at Pico, 

Calif., in 1934; the third, the E. M. Loew 

drive-in on the Pawtucket-Providence line 

in 1937, and the fourth, constructed by 

Michael Redstone on the Merrick road, 

Long Island, were not profitable for several 

years. 

The drive-ins were recognition of the 

arrival of the automobile age. but they 

stirred prejudices. Loud speakers that 

could be heard a half-mile away annoyed 

the neighbors. The first three were started 

during the depression. The start of World 

War H and gasoline rationing delayed the 

construction boom. 

The end of the war In 1945, the removal 

of controls on building materials and the 

pent-up desire of people to go places 

started a boom. 

Even then the ultimate impact of driveins 

on exhibition was not recognized. Automobile 

use started at about the same time 

The E. M. Loew drivein 

at Providence, 1937, 

third outdoor theatre to 

be built. Six sound reproducers 

were used, but 

with light traveling 

faster than sound, 

synchronization was a 

problem, and it was 

achieved only for patrons 

in the center of 

the ramp area. Attendants 

on bicycles 

doubled as ushers. 

as the movies got under way. They prospered 

separately for a quarter of a century 

before it became apparent that motor 

cars were spreading cities out into the 

country and taking a heavy percentage of 

theatre patrons along with them. 

When sound came in dui'ing 1926— 

boom era—the resulting excitement turned 

the thoughts of equipment makers to big 

screens. The wide-angle lens was produced. 

Five years later the country was in the 

midst of a depression. Sound advanced, but 

the big-screen prospects darkened. 

Then a man from outside the industry 

decided it would be a good idea to cut the 

costs of entertainment—no parking lots, 

no dressing up to go out—just ride the 

whole family up in front of a huge screen. 

That was 1933, the first impact of the 

automobile on motion picture exhibition. 

That same year Richard M. Hollingshead 

presented his idea to the National Theatre 

Supply Philadelphia office. He wanted a 

50-foot wide screen—and got it. He organized 

Park-In Theatres, Inc. By May 1933, 

he had a patent on a ramp idea that raised 

cars in the front in a huge semi-circle 

so 

the passengers could see the picture. A 

parking lot operator, W. W. Smith, became 

one of the backers. The first theatre was 

built in 1933 at Camden, N. J. 

Oddly enough, Michael Redstone of Boston 

and Howard Johnson decided about 

that time to acquire sites for roadside restaurants. 

Johnson convinced Redstone he 

should sell out, but he retained a site on 

Merrick Road, Long Island, one of the busiest 

roads In the east at that time. 

The second drive-in at Pico, Calif., 

was 

built by Hollingshead for two RCA service 

men, who saw a new equipment era in the 

offing. This gave Redstone an Idea, so the 

Merrick Road drlve-ln was built. It wasn't 

a financial success at the start. 

E. M. Loew, another New Englander, applied 

for a license under the HoUlngshead 

patent for a drive-in on the Providence- 

Pawtucket line. 

By 1938 business had picked up. Drive- 

tSrihP ' âfflK?^""^ 1 

Coniinued on page 76 

^ 

lOXOFTICE : 

: July 

2, 1955 

75

I 

^. 

MM 

. nuisance 

1 

| 

DRIVE-m DF TDMDRHDW Drive-In Sag 

Claude EzelU Outdoor Theatre Pioneer^ Sees 

It as a Country Club and a Shopping Center 

By CLAUDE C. 

JUST 

EZELL 

the thought of 

the Drive-In Theatre 

of Tomorrow, in an age of full 

electronic development, is enough to 

fire the imagination of a showman. At the 

Ezell Circuit, we have given a lot of thought 

to the full potential of the outdoor theatre, 

in the years in which we have been building 

a chain of more than 20 drive-ins. We 

have pioneered in many of the innovations 

in outdoor motion picture entertainment, 

and we have always attempted to anticipate 

the future needs. Yet, developments 

have come so fast that, before we get one 

theatre under way, the plans already seem 

outmoded. 

The Drive-In Theatre of Tomorrow, as I 

see it, will be more than an amusement 

center. The enterprising exhibitor, with 

sufficient funds to invest, will make the 

theatre the center, or focal point, of a 

wide variety of stores and shops. In addition 

to the showing of motion pictures, certain 

daytime amusements, such as supervised 

free playgrounds, kiddylands equipped 

with the more elaborate devices aimed to 

i 

free mother for her shopping*, a large 

swimming pool and cabana club, bowling 

alleys, also will be provided. 

In other words, the drive-in will be 

something on the order of a country club, 

with dancing and entertainment on certain 

nights of the week. It will offer incomeproducing 

activities both during the day 

and evenings, and in all seasons. 

Surrounding the drive-in will be shops 

of every nature. This is as certain a development 

as can be promised. This is the 

motor age. The whole scheme of merchandising 

is changing. Shopping habits are 

shifting rapidly. Americans like the onestop 

principle of shopping, and drive-in 

theatre operators may as well recognize 

this fact, and take advantage of it by 

making their drive-ins the focal point of 

such centers. We, at the Ezell Circuit, 

are already doing the research and planning 

necessary to enter Into this type of 

an operation. 

As to the drive-in theatre Itself, 

the exhibitor 

can look to many innovations. The 

entire grounds will be completely paved for 

easy cleaning and low maintenance cost. 

The electronic advancements within the 

next few years will make It economically 

feasible for us to have "walking sldewalk.s" 

and escalators to carry our patrons 

to and from the shopping area.s, from 

automobiles to conce.sslons. and to various 

parts of the project. 

The theatre will be both Indoor and outdoor, 

with the building being air conditioned 

and heated. Temperature comfort, 

however, will not be restricted to the Indoor 

theatre. There will be cooling equipment 

and heating devices for those who wish to 

remain in their cars. 

Projection of films will be tremendously 

improved by the use of 65mm film and 

lamphouses similar to the Swiss lamphouses 

now in use in Switzerland. Underground 

wiring will be completely eliminated 

by the use of new 

i- 

r 

hands. Electronically, 

devices. 

electronic 

Magic eye equipment 

will perform a variety 

of services now provided 

by human 

^^. we will eliminate the 

of mosqui- 

- 

i j[\ 

' 

^^B toes and other pests. 

^^H ^ ^^M The drive-in theatre 

exhibitor of the 

Claude Ezell future will be able 

to play an even greater role as a citizen 

of his community. With an air conditioned 

and heated auditorium, he will be able 

to make the facilities available during 

the day hours for various civic meetings, 

for PTA groups, church organizations. The 

.success which drive-ins already have had 

in making their facilities available to 

churches for Sunday morning and Easter 

services does not require one to be a 

prophet to foresee the tremendous opportunities 

for building additional goodwill 

for the theatre in opening the auditorium 

for public use. 

The snack bar will be but one phase of 

the food service offered at the Drtve-In of 

the Pîture. The project will have a fine 

restaurant open for lunch and dinner and 

after-theatre snacks, plus several smaller 

sandwich bars for quick bites. 

Fencing around the theatre will 

be very 

high, to eliminate light and noise, and will 

be of a lattice design to permit circulation 

of fresh air. The grounds will be beautified 

with the last word in modern landscaping 

—sunken gardens, beautiful flower beds, 

and electric fountains for added beauty. 

The drive-in not only will be a place to 

shop and to be entertained, but it also 

will be a place for complete family relaxation. 

It will have a picnic grounds, 

with adequate facilities for lounging and 

food preparation. 

None of this will be accomplished In 

helter-skelter planning. A great deal of 

research In population .studies, community 

needs, engineering, traffic requirements. 

merchandLslng will be necessary before 

this multlplf-onterprl.se Ihentro of the future 

win be undertaken. 

These Idou.s are but a starting point for 

my Drlve-Ln of the Future which 1 hopiwill 

develop Into a place of entertainment, 

relaxation and buslne.ss cntfrpn.se even 

beyond our wildest dreams. 

Continued from page 

ins were popping up In various places, 

was cheap. Some of the earli' drivewere 

built for $75,000. 

As each new one was announced, tl 

planners were Informed by HoUingshe| 

that they needed a licensing agreeme 

under his patent. Some paid, many tl 

not. In 1938. Loew stopped pa>Tnient a.| 

was sued in the U. S. district court 

Providence which upheld the patent. Tl 

suit was dormant until taken into the ciT 

cult court of appeals at Boston In IS 

This time the patent was thrown out. Tl 

U. S. Supreme Court upheld this decisli| 

by refusing a re-hearlng. 

This broke the dam. About 600 drive-t| 

were faced with suits at that time. 

During the war motoring was so close 

a standstill that exhibitors didn't worl 

about their traveling patrons. After V-T 

day. Sept. 2. 1945. everybody who had 

i 

car with four wheels and tires went on 

road. Drive-ins furnished a way of folio? 

ing the wandering patrons out into 

country. 

Up to the time of the start of outdo 

theatres the confectionery business in ihil 

atres. along with the soft drinks in botUil 

or machines, had been reasonably proflt| 

able, running up to 7 or 8 per cent of 

total gross in some places. Then the op 

air operators realized that, if they coul| 

attract the audiences before dark, ent 

families would eat on the grounds. Earll 

during this period Claude Ezell of Dalli 

Tex., built a horseshoe counter that seat 

450. Soon amusements for youngsters 

gan to appear. In a short time repor 

were heard that some concessions recelp 

had reached 40 per cent of the total gr 

There were 2,000 drive-ins by the 

of 1950. 

Distributors looked down their noses a| 

the upstarts at that time, but it was 

long before drive-ins demanded first ru 

By midsummer 1951, drlve-lns ha 

jumjjed to 2,578; before the end of 198 

there were 3,385; during 1954 the tot 

rose to opproximately 5.000. 

The arrival of 3-D caused a temper 

flurry for dnve-in oporntor.s who couldnt 

figure out how to equip for it. Cmema-I 

Scope aLso stirred a bit of a panic. CKit-| 

door pictures were alreody large, but they| 

became larger. 

In a very short time more than 60 

.skytop theatres had made the swltchove 

In many northern stales, where il w« 

predicted that drlve-lns couldn't opt-rat 

more than tliroe months a year, they Br«| 

now operating six months of Uie 12 

What next? Will (here be more andl 

more drlve-lns or a rash of theatri's of 500| 

.seats or le.ss to fit into the suburban communltles 

springing up everywhere? Prophecies 

are not worth much In this business 

i 

The only thing that .seems more or less cer-j 

lain Is that there will bi' no more 4,000.j 

5.000 and fi.OOO-.sent movie palaces. 

76 BOXOmCE :: Julya, 19M

! 

Mm'.-- 

. 

KNOCK ON WOOD 

UP 

LIVING IT 

REAR WINDOW 

SABRINA 

WHITE CHRISTMAS 

3 RING CIRCUS 

THE BRIDGES AT TOKO-RI 

THE COUNTRY GIRL 

AND NOVJ 

PARAMOUNT 

CONTINUES TO GUARANTEE 

=!•>:

1 

READY NO>V-SUPPORTED BY GRBlS*" 

JAMES 

STENA/ART 

JUNE 

ALLYSON 

STRATEGIC 

AIR COMMAND 

co-starring 

Frank Lovejoy • Alex Nicol 

Barry Sullivan • Bruce Bennett 

Color by TECHNICOLOR 

Produced by Samuel J. Briskin 

Directed by Anthony Mann 

Screenplay by Valentine Davies 

and Beirne Lay, Jr. 

Story by Beirne Lay. Jr. 

FRED 

IacMURRAY • HESTON 

DONNA BARBARA 

REED 

HE FAR HORIZONS 

Villiam Demarest • Alan Reed 

Eduardo Noriega 


Produced by \A/it\iavn H. Pine 

and William C. Thomas 

Directed by Rudolph Mate 

Written for the Screen by 

Winston Miller • Edmund H North 

From the novel 

"Sacajawea of the Shoshonea" 

by Delia Gould Emmons 

The great adventure of the 

Lewis & Clark Ex()edition and 

the romance of the Indian ^\r\ 

who made it possible... 

ORIZONS 

x^

I 

i 

! Ivo 

I 

Based 

KIRK DOUGLAS 

S|LVANA MANGANO 

ULYSSES 

co-starring 

M HONY QUI N N with Rossana Podesta 


.\Je • DANIEL IVERNEL • JACQUES DUMESNIL 

Directed by Mario Camerini 

Screenplay by Franco Brusati, 

lârio Camerini, Ennio de Concini 

Hugh Gray, Ben Hecht, 

Perilli and Irwin Shaw 

on Homer's Odyssey 

A LUX FILM • Produced by 

DING DE LAURENTMS and 

CARLO PONTI in association 

with 

WILLIAM W. SCHORR

i 

FOLLO^VED BY HITS ALL YEAR-AL# 

ANNA MAGNANI 

BURT LANCASTER 

in the HAL WALLIS' production of 

Tennessee Williams 

THE ROSE TATTOO 

aiso 

starring 

Marisa Pavan • Ben Cooper 

Produced by Hal B. Walhs 

Directed by Daniel Mann 

Screenplay by Tennessee Williams 

Adaptation by Hal Kanter 

Based on the Play 

"The Rose Tattoo" 

by Tennessee NAîliiams 

ALFRED HITCHCOCK'S 

THE TROUBLE 

\N\TH HARRY 

starring 

EDMUND G>VENN 

vj 1 

John Forsythe • Shirley MacLaine 

1 h 

lildred Natwick • Mildred Dunnock 


Produced by AKrod Hitchcock 

Directed by Alfred Hitchcock 

Screenplay by John Michael Hayes 

From the Novel by J Trevor Story 

X^ 

Â^^J^^Â.>i«^w.«

. 

Dena Enterprises presents 

DANNY KAYE 

sil 

THE COURT 

JESTER 

Rath 

irnvMonowH "Whit* Chn 

"Knock On WimkI" witl> ii 

IN 

VISTAyiSIOH 

M 

, 

lIUI 

.lilt 

%v 

THE 

liiuKh-Hhow about the days of chivalry . 

COURT JESTER

PARAMOUNT 

1955- 

NOW BOOKING 

VISTAVISION VISITS NORNAÂY 

VISTAVISION VISITS MEXICO 

VISTAVISION VISITS THE SUN TRAILS 

FOR EARLY RELEASE 

VISTAVISION VISITS HAWAII 

VISTAVISION VISITS JAPAN 

• • • 

And In Adc/ilion To These VistaVision Shorts 

PARAMOUNT SHORT SUBJECTS FOR 1955-56 

52 1-REELERS 

8 POPEYE CARTOONS • 6 NOVELTOON CARTOONS 

12 CARTOON CHAMPIONS • A HERMAN AND KATNIP CARTOONS 

6 CASPER, THE FRIENDLY GHOST, CARTOONS 

—all produced by Famous Studios, (dl in color by Technicolor 

A "SPEAKING OF ANIMALS" CHAMPIONS 

produced by Jerry Fairbanks 

6 GRANTLAND RICE SPORTLIGHTS 

produced by Jack Eaton 

6 PARAMOUNT TOPPERS 

produced by Justin Herman 

PARAMOUNT NENA/S 

issued twice a ucck

i 

I 

I 

I 

as 

I 

' 

a 

— 

/^flODUCTIDIV DUTLDDK BRIGHTEIVS 

; 

By 

IVAN SPEAR 

tlipHOSE merchants of 

gloom who have 

! 

II been prognosticating a further increase, 

during the latter half of 1955, 

in the loudly lamented production shortage 

should be accorded pause for thought 

(through a survey of the July-through-De- 

'cember lineup of motion pictures—^those 

jalready definitely set for distribution, the 

(ones completed (.or nearing completion) 

rchat probably will bear '55 booking dates, 

and additional features poised for camera 

debuts ere year's end. That analysis, no 

matter how perfunctory, will quickly establish 

that the balance of the cuiTent year 

unquestionably will witness more photoplays 

both in release and production than 

was the case during the first six months. 

Wind straws in support of such statistics 

!—and disregarding detailed figures for the 

moment—are to be found in the recent announcement 

from MGM that that film 

plant is approaching a five-year peak in 

figure in five years. 

Top Schedule at Allied Artists 

What obtains at MGM is 

not, moreover, 

an isolated instance. Allied Ai-tists, for 

example, has notified that between now 

and December it is undertaking the busiest 

production slate in its history, with at least 

eight high-budget entries on the docket. 

Specific statistics are not readily available 

concerns the long-range plans of other 

its picture-making pace. Beginning early 

in June studio head Dore Schary kicked 

off an accelerated schedule under which 

eight new subjects were to have been sent 

onto the sound stages in seven weeks— 

Itempo that Schary said he expected would 

jcontinue "without interruption through 

the remainder of the year." As coroUaiies 

thereto, the lot is in the throes of a construction 

and expansion program, and the 

employment index is hitting its highest 

studios, but it appears a reasonably safe 

prediction that such organizations as Columbia 

and Universal-International will 

.maintain, even if they do not increase, 

their normally brisk schedules; that RKO 

Radio, through the stepped-up activities 

I 

iof several Independent units distributing 

through that company, will be able to boast 

of a considerably more substantial releasing 

lineup than has been its lot during the 

past few years; and that such other majors 

as 20th Century-Fox, Paramount, United 

I Artists and Warners will make impressive 

contributions 

i to the over-all aggregate. 

Too, the boom is still under way, and conjtinuing 

to snowball, among the fraternity 

of independent filmmakers, who are findling 

it easier than ever before to secure 

advantageously termed major distribution 

for their quality-made offerings. 

Elsewhere in this issue will be found a 

company-by-company breakdown of what 

jfilm fare is to find its way onto the najtion's 

theatre screens during the remainder 

of the year; and it should hardly be necessary 

to call attention to the fact that much 

With An Eye to the Boxoff ice. 

More Pictures Are Being Made, 

Better Stories Acquired and 

New Stars Are Being Developed 

of it gives glowing promise of being entertainment-laden, 

profits-promising product. 

If one were to scan the lineup for evidence 

of trends, a score or more undoubtedly 

would be justified. Suffice it to say 

that, aside from the usual quota of varied 

picture types, two relatively new and outstanding 

patterns have come prominently 

to the fore. 

Use of New Processes Increases 

First, and possibly most significant, is the 

inescapable evidence of the coming of age 

of Cinemascope and the other innovational 

photographic and projection processes, the 

debuts of which are widely credited with 

having launched a revived interest in and 

patronage of motion pictures. In many 

opinions, the injudicious use of those new 

techniques is blamed for the fact that the 

renaissance was not as sustained as many 

industry pundits had anticipated and loudly 

predicted. 

If these analyses have basis in fact, the 

obvious short-sighted evil inherent therein 

is not evident in forthcoming product. 

Those observers who propound this theory 

contend that early in the proceedings the 

production moguls, who rushed at breakneck 

speed to climb aboard the anamorphlc 

widescreen bandwagon, found themselves 

in the position of being hastily forced to 

pick stories and locales to fit the new productional 

approach, rather than using the 

systems as adjuncts to enhance the inherent 

appeal of the literary properties slated 

for camera work. 

The result, in such opinions, was a plethora 

of scope-for-scope's-sake celluloid, in 

which spectacle, sweep and panoramic 

magnitude often were dominant at the 

sacrifice of genuine entertainment merit. 

Return to Fundamentals 

Now, however, even the most cursory 

examination of what Hollywood currently 

has to offer and what it has in reserve for 

the theatres of the world clearly establishes 

that the aforesaid filmmakers have concluded 

to return to the fundamentals, having 

determined that, after all, the play's 

the thing and that widescreen glorification 

should be applied only if it can be used 

for the integral improvement of the project 

under consideration. 

Numerous are the examples of such 

thinking. A case in point is "Mister Roberts," 

produced by Leland Hayward for 

Warners and adapted from the stage success, 

of which he also was the impresario. 

In film fonn the use of Cinemascope and 

WarnerColor added immeasurably to the 

vehicle's over-all impressiveness without in 

any way detracting from the feeling of 

intimacy so necessary to the playing of 

many key scenes. The .same skilled handling 

prevails as concerns such other 

Cinemascope enterprises as 20th Century- 

Pox's "The Seven Year Itch"—al.so, by the 

way, an adaptation of a stage success; 

MOM'S "The Cobweb," a picturization of 

William Gibson's best-selling novel; Allied 

Artists' historical western, "Wichita" and 

other entries in that anamorphlc process. 

Similarly successful has been Paramount's 

application of VistaVision to such subjects 

as "The Seven Little Foys" and "Strategic 

Air Command," while another anamorphlc 

system, Superscope, was utilized deftly in 

RKO Radio's Arabian Nights-ish extravaganza, 

"Son of Sinbad," and is being employed 

on numerous other ventures, including 

AA's "The Body Snatchers" and 

forthcoming RKO entries such as "The 

Treasure of Pancho Villa" and "Pearl of 

the South Pacific." Of course, no discussion 

of production-projection advancements 

would be complete without mention 

of Todd-AO, the 65mm. system used initially 

to photograph "Oklahoma!" and about 

which so much favorable advance comment 

has been recorded. Too, the singular success 

of Cinerama in its selected long-run 

engagements cannot be overlooked. 

New Players Being Developed 

In addition to the shrewder and more 

selective use of these various photographic 

systems, readily discernible is another and 

equally important trend. At long last it 

seems evident that Hollywood is prepared 

to do something definite about what, for 

the past decade or more, has been a conversation 

piece—the need of the industry 

for bright, talented new faces among its 

family of thespians. 

True, the trade in all its branches has 

done considerable talking, for many a long 

year, about such necessity. But, in a 

majority of instances, the habit has been 

when the chips were down—to decide 

against long-shot gambles on fresh, unknown 

names in favor of established marquee 

magnets, particularly so where high 

budgets are the order of the day. However, 

whether it be through the stimulus of 

television's competitive influence or whatever 

the cause, there are strong indications 

that at least the first step is being 

taken away from such "let's-play-lt-safe" 

modus operandi. 

Significant in this cormection is the 

stress being laid by COMPO, in its sponsorship 

of next fall's national audience 

awards poll, on balloting for the "most 

promising" new male and female personalities. 

That emphasis is a concrete reflection 

of the all-industry organization's 

oft-repeated contention that the recruiting 

and grooming of new faces is one of 

the most effective potential methods by 

Continued on next page 

BOXOFFICE : 

: July 2, 1955 

85

SOMETHING NEW—The first film mode in the new Todd-AO process, "Oklahoma!" is scheduled 

to be released this fall. Produced by Richard Rodgcrs and Oscar Hammerstein, it was directed by 

Fred Zinncman The cast is headed by Gordon MocRoe, Shirley Jones, Gene Nelson, Eddie Albert, 

Gloria Grohame and Charlotte Greenwood. 

which moviedom's so-called "lost audience" 

can be recovered. Indeed. Elmer C. Rhoden. 

president of National Theatres and chairman 

of the COMPO awards committee, 

only a few weeks ago went on record with 

the prediction that a "terrific" business 

boom will result if the poll succeeds in 

launching only five or six fresh personalities. 

Adding further substance to such reasoning 

is the fact that the teenagers and 

the younger set in general, whenever they 

have been called upon to express their 

opinions as to the popularity and appeal 

of Hollywood's thespic lineup, almost invariably 

bypass the Old Guard in favor of 

acting talent that is comparatively new to 

the screen. 

Other Fields 

Being Tapped 

Space limitations preclude anything resembling 

a complete tally of the roster of 

fresh faces in the HoUywoodlands or an 

exhaustive listing of the product in which 

they are being or will be showcased. Rare 

Indeed the major or Independent production 

unit whose celluloid blueprints do not 

encompass the employment of performers 

newly recruited from other fields and who 

—depending, of course, on the public's 

fickle fancy—may spectacularly emerge as 

sparkling additions to the star galaxy. A 

number of these new faces are pictured 

ol.sewhere in this Issue, along with scenes 

from forthcoming releases. 

Some may be considered as having al- 

F^ss 

example, almost overnight be- 

ready arrived at that exalted .status. 

Parker, for 

came the Idol of millions of Juveniles 

through his portrayal of the b'ar-huntln' 

liprn of the Alamo In Disney's "Davy 

Crockett" on video and In the theatrical 

version thereof that subsequently was as- 

.semblcd. And a brief gander at the Warner 

cf^ntract list reveals the pre.sence of young 

James Dean, recruited from the New York 

stage, an Instanlancou.s hit In his first 

movie. "East of Eden." and In rapid succes.s|on 

thereafter assigned lop parts In 

"Rebel Without a Cause" and "Giant." 

Columbia thinks highly of Kim Novak, 

formerly a model in Chicago, who hit stardom 

in her first film, "Pushover," solidified 

her p>osition in "Five Against the House" 

and will next be seen in "Picnic." with 

William Holden and Rosalind Russell. 

Running-mates of Dean at Warners include 

Dennis HopiJer. a 19-year-old import 

from TV; Jayne Mansfield, a curvaceous 

young lady well-regarded by studio brass, 

and two European-born thespians, Rosanna 

Podesta and Jacques Sernas. co-starred in 

the forthcoming "Helen of Troy." 

Paramount went abroad to ink Oreste 

Kirkop. a Maltese concert singer of Italian 

descent, who has the male starring 

role in the studio's new version of that 

hardy perennial, "The Vagabond King." 

Also in this company's acting stable is 

stage-TV actress Carol Ohmart, making 

"Too 

her film debut as the femme lead In 

Late, My Love," a vehicle that serves additionally 

to Introduce Tom Tryon, discovered 

by and under contract to producer Hal 

WalUs, and starlet Jody Lawrence. Another 

WaUls contractee is Shirley MacLalne, of 

the Broadway stage. And. Just to prove 

that acting—like gold—Is where you find It, 

among other Paramount personalities are 

Mary Murphy, one-time bundle-wrapper In 

a department store, and Larry Pennell. 

who abandoned a career as a baseball player 

to seek fame and fortune In Clnemanla. 

Over at Universal-International the 

front-office planners think there's a bright 

future ahead for young William Campbell 

and Kathleen Case, co-starred In "The Girl 

In the Cage." In which action drama another 

newcomer, John Saxon, nmkes his 

film debut after achieving success as a 

photographers' model in the east. Also 

being touted by V-l are dancer Tommy 

Rail. Pat Crowley, glamor-gol Ijelgh Snowden, 

one-time model Man\ Corday and 

German aclre.s.s Cornell Borchers, who— 

after 14 .starring films abroad— will make 

lier U. S. debut In "Only Yesterday." 

The above-mentioned Miss Novak isn' 

by any means Columbia's only young hcpe 

ful. Other contractees mclude Roberi 

Francis and Mae Wynn, who had theii 

first big parts in "The Caine Mutiny" f 

Betsy Palmer, who first gained atteniioil 

for her work in video in New York; antv 

a pair of Pasadena Playhouse graduates 

Lucy Marlow and Wilham Leslie. 

A couple of Britishers are getting 

fuU-spced-ahead treatment at 20th Cen 

lury-Fox. Dana Wynters. originallj- i^poi 

led by producer Walter Wanger as ihi 

topliner in his Allied Artists entry, "nm 

Body Snatchers." subsequently was term-, 

packed by the Westwood studio and is co-| 

starring there with another up-and-com^ 

Richard Egan. in "The View Prom Pom-j| 

pey's Head." London-bom Joan Collins 

a one-time J. Arthur Rank contractee. has 

leading roles in "The Virgin Queen" anc 

"The Girl in the Red Velvet Swing. " Alsc 

under term contract is Rita Moreno. Puertc 

Rican pepper-pot, as is Sheree North 

Darrj'l P. Zanuck's answer to Marilyn Mon-i 

roe, and soon to be viewed in "How to B« 

"1 

Very, Ver>' Popular." 

Other Newcomers Being Groomed 

Republic, which in recent seasons hasntj 

gone in very much for term tickets or 

multiple-picture agreements, deviated from 

that policy as concerns two comparative 

newcomers. Ben Cooper and Jill Jarmju.' 

The former, a New York TV and stage 

player, has one of the toplines in •The 

Last Command." while the latter, discovered 

while singing in a Chicago radio station, 

is Mickey Rooney's leading ladj- in 

"Twinkle in God's Eye." 

Ballet artists Taina Elg—she's from 

Finland—and Liliane Montevecchi. a native 

of Paris, figure prominently in MGM's starbuildins 

plans. Miss Elg has been featured 

in "The Prodigal" and "Diane," while 

Mme. Montevecchi was seen most recent l.v 

in "The Glass Slipper" and "Moonflett 

Another upcoming feature from the Culver 

City film plant, "The Bar Sinister," If 

serving as a showcase for the talents of' 

such newcomers as Jarma Lewis, Jeff Richards 

and a Britisher. Roger Moore, the 

last-named also being one of Lana Tumer*i 

co-stars In "Diane." 

Plenty of 'Mileoge' in 

Established Stars 

It Isn't to be assumed from the foregoing, 

however, that it's off-wlth-the-old, onwith-the-new 

in Hollywood's thespic planning. 

As a matter of cold fact, the names 

cited in the preceding paragraplis are going 

to hove to do some fancy sK-pplng If 

Ihey Intend to dislodge the well-entrenched 

veterans whose work over a period of years 

has made them worldwide favont«'s. New 

faces or no. there's plenty of mlleiige left 

111 the careers of such boxofflce bolt as 

James Stewort, Gar>' Cooper, WlUliun 

Ilolden, Tyn>ne Power, John Woyne, l,:ini» 

Turner, Ava Oordner, Maureen O'Hurn, 

Barbara Stjuiwj'ck. Joim Crowford. June 

Ally.son. Betty Grable. Huniphr«>y Bogort, 

Spencer Ti-acy lUld llteroUy .sconvs of other,^ 

who.se names are eonslsteiitly to the Imefionl 

In jwpularlty polls and revenue records. 

.aec 

'ie iss 

:« 

art; 

'eind 

•"-1 Tl 

"~Ollit 

86 

BoxorricE July 2. 1355 

ci: 

'^:;

I 

AM A MOVIE FAN 

MHAVE TRAVELED everywhere. Samarkand and the Barbary Coast. On 

the camel trails of the Sahara and through the Khyber Pass. I have 

followed the seaways and the airways to the familiar places and to the 

strange ports of call all around the v/orld. I am a 20th century Marco Polo. 

/ am a movie fan. 

I saw the Battle of Hastings, and I was there when King John agreed 

to the Magna Charta. I was present when the redoubts were stormed at 

Yorktown and "the world turned upside down." I saw the Constitutional Convention, 

and I have walked with Lincoln in the shadowed White House 

grounds. All the past is knovim to me through my own ears and my own eyes. 

I have lived forever. 


Ivanhoe, Micawber and Yancy Cravatt are friends of mine. I heard 

the knight proclaim his challenge in the Lists of Templestowe; I walked the 

streets of Osage with the Oklahoma pioneers. All the great characters of 

literature have come alive for me, transmuted from the printed page to men 

of flesh and blood. 


I have heard and watched Chopin and Mozart and Johonn Strauss 

compose their ageless melodies. All the best in music has been brought to 

my ears. 


I was with MacArthur on the battleship Missouri. I attended the sessions 

of the United Nations. I was at the Paris conference. I will be at the 

next Olympic Games. I am informed of the world of today, for I am present 

on all great occasions and at all great events. 

I am a movie fan. 

Good fortune has brimmed my cup. 

richly endowed or more fortunate. 

No man before me was ever so 

I am a movie fan. 

The above appeared on the cover of BOXOFFICE 

for the issue of June 25, 1949. Published at a time when 

the industry's spirits were at low ebb, this inspired piece 

of prose sparked a new enthusiasm that literally traveled 

around the world. It served to give new meaning and new 

confidence to the wonders of the motion picture in bringing 

happiness, recreation and knowledge to the mass 

public. 

It became the subject of many favorable newspaper 

articles and editorials and the basis for a tribute 

to the industry when it was used as part of an address to 

the U. S. Senate by Senator Sheridan Downey of California. 

This, then, became a further cause for its publication 

in countless more newspapers. 

In the United States and Canada, exhibitor organizations, 

leading theatre circuits used it, 

aptly illustrated, in 

large newspaper advertisements, many of full-page size; 

OXOFFICE : 

: July 2, 1955 

on their screens, in 

in 

40x60 lobby displays. 

theatre programs, mailing cards and 

The great theatre circuits of Britain asked for and 

received permission to piiblish I AM A MOVIE FAN in 

their weekly programs. In Australia, Hoyts Theatres, Ltd., 

the largest theatre organization on that continent, made 

several excellently illustrated adaptations which they 

used in newspapers and other media. 

it 

The world sales director of a major company read 

before exhibitor groups in 28 countries. 

As recently as three months ago, requests were received 

for copies of I AM A MOVIE FAN to be tape-recorded 

for transmission to drive-in theatre audiences via 

speaker units. 

I AM A MOVIE FAN has served to give many millions 

of people around the world good reason for seeing more 

movies and to have a greater respect for this wonderful 

medium of entertainment and enlightenment. 

87

P3 Years of Industry Service 

By the Blue Bibbuu Award 

For Two Decades, fhe 

National Screen Council 

Has Been Boosting Good Family Screen Fare 

By VELMA WEST SYKES 

Chairman, Notional Screen Council 

THE spring of 1932, BOXOFFICE established the 

MNBlue Ribbon Award for "The Best Picture of the Month 

—For the Whole Family" and its sponsorship of the National 

Screen Council which each month makes the selection. 

Through this avenue of public contact a significant 

contribution to the industry's public relations endeavors 

has been rendered. Not only did this serve to bring to 

the attention of an important and vast segment of the 

public the best that the industry has to offer, it also developed 

an interest in and appreciation of motion pictures 

in general. 

Long before "public relations" became the objective of 

an industry campaign, BOXOFFICE began to cultivate 

goodwill in a way that each month registered its effectiveness 

at boxoffices throughout the land. The Blue 

Ribbon Award winners were and continue to be the recipients 

of widespread favorable publicity, not only as to 

the pictures' merits, but from the standpoint of their whole 

family appeal. This emphasis on family appeal has kept 

olive one of the basic tenets of the motion picture and 

its 

institution. 

Significant is the fact that before the organized industry 

had become an active participant in a self-censorship 

code, the Blue Ribbon Award v/as already at work 

"accentuating the positive," helping to promote family 

entertainment pictures and family patronage. 

Over the years this emphasis has continued to make its 

impress, penetrating organizations and groups interested 

in good motion pictures that number into the millions. 

This activity gave the lie to self-appointed censors, organized 

and otherwise, who took the negative in attacks 

upon the products of the industry. Going beyond the 

Blue Ribbon Award winners, BOXOFFICE has continually 

pointed out the greater proportion of films of wholesome 

character and content, citing their selection by public 

groups that had the best interests of the screen at heart, 

the while serving the people they represented. 

Penetrates American Scene 

The impact of the award penetrates deep into the American 

scene. Virtually all of the top motion picture critics 

and radio film commentators, along with representatives 

of better films councils, Parent-Teacher associations, womens 

organizations and a wide variety of public-interest 

groups participate in the monthly balloting for the film 

which 'combines both outstanding merit as a notion 

picture and wholesome entertainment lor the whole 

" 

family 

It is estimated that more than 50,000,000 persons hoar 

the Blue Ribbon Award story each month. 

When the National Screen Council was first formed, 

the membership consisted exclusively of exhibitor.-, Tho 

idea at that time was to provide theatremen with 12 

tures a year v/hich they could promote as being esp 

cially~suited for family entertainment. The awards we 

not to go necessarily to the most outstanding picture, bv 

to the film which would appeal to the family group bofl 

in wholesome content and in quality of production. 

other words, to promote the 'little picture" which mic 

go unnoticed by the general public without the impetus 

^ 

special recognition. 

A Change in Concept 

However, as the concept of what constitutes family eni 

tertainment in motion pictures changed, so did the mem-j 

bership of the Council and the character of the films 

lected each month for the Blue Ribbon Award. The rnem-^ 

bership no longer is composed of exhibitors. Non-indi 

try people do the selecting now. And the concept of using 

the Award as a device to promote the little picture 

has been replaced by one which puts the stamp of 

proval on the picture of exceptional merit which, in add 

tion to being a top-grade film, also is first-rate entertc 

ment for the entire family. 

In promoting the production of wholesome family fc 

for the theatre, the National Screen Council has prove 

its point of two decades ago—that pictures designed 

meet family entertainment standards can be moneymc 

ers at the boxoffice. 

Records of grosses on Award-winning pictures he 

been kept since 1935. In that 20-year period. Blue Ribt 

Award pictures have had a combined first run averaq 

of 140 per cent, or 40 per cent above normal busines 

Not a single Award winner has ever failed to do aver 

or better at the boxoffice; some have gone well dboi 

200 per cent with one scoring 478 per cent. This 

an impressive record which has created exhibitor confi 

dence in the Blue Ribbon Award picture as one whic 

possesses boxoffice power. 

Altogether, 278 motion pictures have been given the 

Blue Ribbon Award. A blue-ribboned plaque is prescr.tod] 

each month to the company producing the winning p;c-i 

ture, to star members of the cast and to key technician«l 

Company 

Producer 

Director 

Actor 

Actreti 

Writer 

T 

88

I Remember 

jrnd guildsmen given screen credits. More than 3,000 

these plaques have been presented to industry people 

')f 

[ince the inception of the Award idea, and the framed 

'51ue Ribbon Award is a familiar decorative piece on the 

Yolls of studio executive offices and homes of stars. 

The Award winners are usually announced in the sec- 

)nd issue of BOXOFFICE each month. Two weeks prior 

o that date, ballots are sent out to the more than 400 

'nembers of the Council, listing current major releases 

)n which there has been a sufficient number of playlates 

to indicate that members have had an opportunity 

o see them. While only one award is made each month, 

Matures which receive runner-up places are publicized by 

neans of a printed piece which BOXOFFICE sends to 

dl National Screen Council members and to an extended 

nailing list comprising opinion makers all through the 

.ountry. This brochure contains the page which appears 

n BOXOFFICE announcing the winner plus a page of 

'-omments which members have made about the award- 

Vinning picture and other current films. 

The circulation which these announcements get is trenendous, 

and exhibitors throughout the country 

lepeatedly have reported of the beneficial effect nonndustry 

publicity has had on business. The motion picure 

editors alone, who serve as Council members, represent 

newspapers with a combined circulation of more 

han 21,000,000 subscribers. There are 172 editors on 

lewspapers in 42 states. 

Promotes Within Churches 

The Awards also are used as the basis of motion picure 

discussions in many groups. In the Detroit area, for 

ixample, the Blue Ribbon Award technique has been 

jised to stimulate interest in motion pictures among 

:hurch groups. Mrs. Alma G. Thomas, who is the repre- 

"'1 

lentative of the Detroit Ministers' Wives Alliance, recently 

i«l 

vrote; 

"Ever since I have been a member of the National 

Screen Council and director of religious education, state 

"?• ihairman of visual aids (in our Baptist convention), memjer 

of the Council of Churches and an officer of our MinpKi 

P'')' 

sters' Wives Alliance, I have tried to keep before these 

eyni 

pfoups the influence of fine family films on growing life, 

report to this interdenominational alliance each month 

s lij m the Blue Ribbon Award winner ... I am proud to say 

Biblj hot I have succeeded in getting Christian women to atvera 

bnd the movies and see for themselves if there is any 

larm in going to the movies. Some movies help youth to 

nake a decision for life." 

^^ Another source of cooperation on the community level 

las been obtained through film councils and cinema clubs 

5 n many cities across the country. Most of these groups 

publish their own bulletins, through which they publicize 

yward-winning pictures. Organization of these groups 

jni jenerally is on a representative basis; that is, memberihip 

is composed of motion picture chairmen of various 

ocal groups. Therefore, when information about the BOXlicid 

sens 

DFFICE Blue Ribbon Award is received by the film club, 

t is carried back by the delegates to their own groups. 

f Some of the film groups, such as the Indianapolis unit, 

ise the Blue Ribbon Award emblem on their letterheads 

bid envelopes and use BOXOFFICE material 

or 

discussions. 

as a basis 

In addition to film councils, members of the National 

icreen Council represent such organizations as the Geniral 

Federation of Women's Clubs, National Council of 

ewish Women, American Ass'n of University Women, 

,eague of American Pen Women, National Conference of 

/hristians and Jews, and National Board of Review. 

Exhibitors have found many examples of cooperation 

rom unexpected sources, in promoting pictures winning 

:he Award, as a result of the publicity the BRA pictures 

JOXOFFICE : : July 2, 1955 

All-Time Family Favorites 

Members of the Notional Screen Council were asked to select the 

23 top pictures of the 278 films which had received Blue Ribbon Awards 

over the post 23 years. Following, in alphabetical order, are the "All- 

Time Family Favorites," which received the greatest number of votes. 

Best Years of Our Lives (RKO) August, 1948 

Cheaper by the Dozen (20th-Fox) May, 1950 

David Copperfield (MGM) January, 1935 

Going My Way (Para) August, 1944 

Good Earth, The (MGM) August, 1937 

Greatest Show on Earth, The (Para) July, 1952 

How Green Was My Volley (20th-Fox) Januory, 1942 

Mama (RKO) April, 1948 

Jolson Story, The (Col) January, 1947 

King Solomon's Mines (MGM) December, 1950 

Little Women (RKO) December, 1933 

Lost Horizon (Col) September, 1937 

Miracle on 34th Street (20th-Fox) July, 1947 

Mr. Deeds Goes to Town (Col) April, 1936 

Mr. Smith Goes to Woshington (Col) October, 1939 

Mrs. Miniver (MGM) September, 1942 

Mutiny on the Bounty (MGM) November, 1935 

Robe, The {20th-Fox) October, 1953 

Seven Brides for Seven Brothers (MGM) October, 1954 

Snow White and the Seven Dwarfs (RKO) February, 1938 

State Fair (20th-Fox) February, 1933 

Yearling, The (MGM) June, 1947 

Wizard of Oz, The (MGM) September, 1939 

Only films which had won a Blue Ribbon Award were on the ballot. 

There were several inquiries about the omission of "Gone With the 

Wind." When this film was released, if was on an advanced price, 

roadshow basis and did not appear on a Blue Ribbon ballot. In its year 

of release, however, the picture was given a special BOXOFFICE citation. 

have received through Council members and affiliated 

organizations. 

Thus, after 23 years, does the National Screen Council 

continue to promote the three-fold principle enunciated two 

decades ago when the first Blue Ribbon Award winner 

was announced: 

1. To encourage the production of motion pictures with 

appeal to the mass of regular patrons of all ages. 

2. To foster a greater public appreciation of the more 

wholesome type of motion picture entertainment. 

3. To stabilize motion picture theatre attendance on a 

higher average level. 

We take this occasion to express our gratitude to the 

members of the National Screen Council for the cooperation 

they have given to the industry through their 

interest and active participation in selecting and publicizing 

the Blue Ribbon Awards; and to the hundreds of 

exhibitors who have evidenced astute showmanship in the 

extra measure of promotional attentions they have given 

to Blue Ribbon Award picture showings. 

And our gratitude and commendation to those producers 

and distributors who have recognized the family 

factor in the creation and production of fine motion pictures, 

and have striven through these decades to give the 

American public the kind of solid, wholesome film fare 

which continues to keep motion pictures the greatest entertainment 

medium the world has ever known. 

89

I 

i 

I 

Congratulatory 

Messages 

breofiO 

It is a great pleasure for me to join in the celebration 

of the thirty-fifth anniversary of BOXOFFICE. It was thirtyfive 

years ago that I came to Kansas City and one of the 

first acquaintances I made was young Ben Shlyen, who 

was then launching his original pubUcation, The Reel 

Journal, which later became the national publication, 

BOXOFFICE. I always felt a paternal interest in Ben 

Shlyen and BOXOFFICE because it was my good fortune 

to be one of the early advertisers in Mr. Shlyen's film 

Iradepoper, and naturally one takes a great deal of pride 

in seeing a young man, through years of hard work and 

perseverance, build a publication that has contributed so 

much to the welfare of the motion picture industry. 

Ben Shlyen has given to us many wonderful editorials. 

His approach has always been one of constructive thinking. 

Ben Shlyen has never stooped to petty bickering and 

needless criticism, but rather, has always looked forward 

with thoughts of inspiration and has pointed the way for 

us on many occasions. 

Knowring Ben and Clara Shlyen has been a privilege. 

They are fine citizens and our motion picture industry has 

reason to be proud that their business lives have been 

devoted to our interests. I express the fervent hope that 

BOXOFFICE and its publisher and staff will continue to 

enjoy the success and fine reputation that they have so 

well earned over the span of the past thirty-five years. 

NATIONAL THEATRES, INC. 

E. C. Rhoden, President 

/// 

Dear Ben: Congratulations to you personally and to 

BOXOFFICE on your 35 years of fine service to the motion 

picture industry. As an outstanding example of trade 

journalism, BOXOFFICE has always championed the 

best 

in motion picture entertainment and given staunch support 

to the industry's objectives. 

Through sponsorship of the National Screen Council 

and its Blue Ribbon Awards, you have brought to both 

exhibition and the public the efforts of producers to create 

wholesome entertainment for the world. 

The Association of Motion Picture Producers recognizes 

your many contributions and sends its best wishes for 

many more years of successful publication. 

ASSOCIATION OF MOTION PICTURE PRODUCERS 

Y. Frank Freeman, Chairman 

I/I 

On July second, one can actually say that you have had 

a "lifotimo" of success and progress in this—the Thirtyfifth 

Anniversary of your publication. 

As your records will show, I have been a constant reader 

of the magazine since I first came into the business over 

25 years ago. 

I wish to congratulate you on the high standard maintained 

by the publication and also the oxccllont aervicoB it 

has provided for both distributorB and exhibitors and, I 

must add, producers as well. 

You cover the field from all angles and wore I an exhibitor 

with a problem of selling products, I would find 

the answer to my situation clearly prosontod in almost 

any issue of your publication, with its valuable pages of 

90 

exploitation ideas and effective campaigns to sell any 

all types of features. 

I congratulate you! and wish you continued success 

look forward to 

Fiftieth Anniversary. 

a gala day when we can celebrate ye 

INDEPENDENT MOTION PICTURE 

PRODUCERS ASS'N 

Edward Finney, President 

/// 

Best wishes and congratulations on your Thirty-fihh 

niversary from the Academy of Motion Picture Arts 

Sciences. 

Charles Brackett, President 

III 

Throughout its 35 years as one of the beacons of ou 

industry, BOXOFFICE has been a constant champion o| 

progress in motion pictures. Through the news and idei 

communicated through its pages it has continually servi 

the best interests of production, distribution, exhibitii 

and the allied groups of the industry. It gives me grea 

pleasure to congratulate BOXOFTICE on the passing o 

this milestone, with a special nod to its publisher and oa'S 

i 

fellow Pioneer and director, Ben Shlyen. 

MOTION PICTURE PIONEERS 

Jack Cohn, President 

/// 

On the occasion of the thirty-fifth Aruiiversary of BOX' 

OFFICE, I should like to express the appreciation O) 

I.A.T.S.E. members everywhere for the thorough coverage 

which this magazine achieves. 

Week after week, BOXOFTICE gets down to the gran 

roots, and labor's contribution to the accomplishments oi; 

our industry is never overlooked. 

I want to thank the editors also for their kind cooperation 

with us in the matter of making BOXOFFICE pictures avail' 

able for repubUcation in our LA. Bulletin. 

snoiiy. 

Litis 

[SilTento 

b-ncEi 

r:aiiiess 

KOlolc 

peats, 

\z giotel 

! 

atnpp' 

3M1.S! 

lo oiei 

jEliirty' 

>s 

ell 

Ifcually, 

States 

CiOiTICE 

::3atioi 

" visit t 

is Ik 

BiCSDID 

:er 

iindi 

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:api*i 

liOXOFF 

SOTisei 

INTERNATIONAL ALLIANCE OF THEATRICALS- 

STAGE EMPLOYES AND MOViNG PICTURE»*'5'»'« 

MACHINE OPERATORS 

?te«tini 

Richard F Walsh, International President 

sionol 

/// 

BOXOFTICE in the past 35 years has rendered a diS' 

tinct service to the entire motion picture industry by honestly 

reporting news relating to all sogmonis of our industry 

Wo in the oquipmont end of tho industry have also 

appreciated the efforts of the editor of The Modem The* 

atre Section of BOXOFFICE in stressing to theatre owners 

the necessity of keeping their theatres and equipment 

in the best po.ssible condition. 

Wo congratulate you and your staff on the Thirty-fifth 

Anniversary of BOXOFTICE and wo wish you many more 

years of proBporily. 

THEATRE EQUIPMENT AND SUPPLY 

MANUFACTURERS' ASS'N 

Fred C. Matthews, President 

BOXOrriCE July 2. IBM 

billyh; 

.:elolli 

'Jts (mi 

'^y-fivi

I 

I 

Dr. 

\ Personally, 

It gives me great pleasure to express the appreciation 

)f the and Television Engineers 

Society of Motion Picture 

or the contribution BOXOFFICE has made to the 

Inotion picture industry on the occasion of its Thirty-fifth 

Anniversary. 

We trust that this magazine will continue to render the 

;ame outstanding service in the future as it has during the 

xist 35 years of its existence. 

SOCIETY OF MOTION PICTURE AND 

TELEVISION ENGINEERS 

John G. 

Frayne, President 

/// 

and as the Director of Variety Clubs Interlational, 

it is a great pleasure for me to bear witness to 

he full measure of attention and marked generosity of 

Ben Shlyen to the affairs of Variety. 

It would be difficult to find a single instance when 

BOXOFFICE failed to give proper credit to the "Heart of 

3howbusiness" and quite easy to recount the inspiring 

;reatment of a legion of great Variety affairs and accomplishments. 

I am grateful to Ben Shlyen and BOXOFFICE for their 

:onstant appreciation of Variety. 

VARIETY CLUBS INTERNATIONAL 

William McCraw, Executive Director 

I/I 

Dear Mr. Shlyen: I am more than happy for this opportunity 

to offer my sincere congratulations to BOXOFFICE 

on its Thirty-fifth Aimiversary and to you, its publisher, 

and express my great appreciation for the contributions 

it has made to the motion picture industry. 

Naturally, we here in Italy have a deep interest in the 

United States' motion picture business and we look upon 

IBOXOFFICE as a most authoritative and valuable source 

of information. In addition, Mr. Shlyen, I must say that your 

recent visit to this country created a most favorable impression 

and I hope that you will be able to return soon, 

for it is this personal connection between the Italian and 

American motion picture industries that brings them into 

greater understanding of each other and will lead to a 

stronger international industry. 

Again, for myself and my associates in the Italian 

motion picture business, I express my great appreciation 

for BOXOFFICE and wish it every success in the future. 

ITALIAN FILMS EXPORT 

Renato Gualino, President 

III 

Because BOXOFFICE is making a fine contribution to the 

progress of the film industries of Great Britain and the 

United States, I am glad to have this opportunity of sending 

greetings and best wishes to your journal on the 

occasion of its Thirty-fifth Anniversary. 

It is my hope that BOXOFFICE will celebrate many more 

happy anniversaries and continue to provide a valuable 

service to those who make films and those who show them. 

J. ARTHUR RANK ORGANISATION, LTD. 

J. Arthur Rank, Chairman, Board of Directors 

III 

Congratulations on your Thirty-fifth Aimiversary and 

PHI— best wishes for your future success. Long live BOXOFFICE 

^\—yours and ours. 

GRANADA THEATRES, LONDON 

Sidney and Cecil Bernstein 

/// 

Thirty-five years of devotion to the motion picture industry, 

always striving for the right as he has seen the 

right, is a record that must be as satisfactory to Ben 

Shlyen as it is pleasing to his friends and admirers. Certainly 

his life up to the present time has been a full and 

rewarding one. Please extend to him my sincere congratulations. 

ALLIED STATES ASS'N OF MOTION 

PICTURE EXHIBITORS 

Abram F. Myers, 

General Counsel and Chairman of the Board 

III 

The Independent Theatre Owners Association, recognizing 

the substantial contributions BOXOFFICE has made to 

the welfare and progress of all segments of the motion 

picture industry over a period of more than three decades, 

joins with other well-wishers in congratulating publisher 

Ben Shlyen on the occasion of the Thirty-Hfth Anniversary 

Issue of BOXOFHCE. 

INDEPENDENT THEATRE OWNERS ASS'N 

Harry Brandt, President 

III 

Dear Ben: They tell me that you are going to publish 

your Thirty-fifth Anniversary issue on July 2 and someone 

said that it might be a good idea to drop you a note 

and let you know how the exhibitors here in Alabama feel 

about your magazine, BOXOFFICE. 

I think you get pretty wide circulation in the State of 

Alabama and I know that all of our members feel considerably 

closer to BOXOFFICE than they do to any other 

publication because of the great effort which you make to 

localize the thing as much as possible, which is a trait you 

have, unknowm to the others. 

I believe that if I had to choose between all of the tradepapers 

I take, I would select BOXOFFICE and while it 

may be that the Alabama exhibitors may not be in full 

agreement with me on this choice, I think the majority 

would. 

I want you know that we like your magazine and that 

we are all wishing for you a very happy aimiversary. I 

shall look forward to the July 2 edition. 

ALABAMA THEATRES ASSOCIATION 

R. M. Kennedy, President 

III 

On behalf of the Independent Theatre Owners of Arkansas 

please accept our very best wishes on the celebration 

of the Thirty-fifth Anniversary of the publishing of this fine 

magazine. As in the case of myself, and I am sure that 

it applies to a great number of our members, I make it 

a point of never missing a copy. 

INDEPENDENT THEATRE OWNERS OF ARKANSAS, INC. 

James S. Corbery, President 

III 

Dear Mr. Shlyen: We have been advised that on July 2 

BOXOFFICE will publish a special Thirty-fifth Anniversary 

Issue. 

In our opinion the Anniversary Issue should take the 

form of a tribute to you, who for the entire life of this 

foremost trade publication, have been responsible for its 

editorial policies, for its accurate reporting and for all 

that has made BOXOFFICE outstanding in its field. 

On behalf of our organization I extend to you our 

sincere congratulations for the job you have done and our 

best wishes that you may continue for many years to 

direct, writh the usual courage of your convictions, the 

policies of this top trade journal. 

NORTHERN CALIFORNIA THEATRE ASS'N 

L. S. Hamm, President 

BOXOFFICE : 

: July 2, 1955 

91

BE IT RESOLVED by the Board of Directors of Kansas- 

Missouri Theatre Association that said Association does 

hereby record its great esteem for BOXOFFICE, a leading 

motion picture publication, on the occasion of the thirtyfifth 

anniversary of its founding, AND 

FURTHER RESOLVED that this Association does hereby 

extend to Ben Shlyen and the other executive officials oi 

BOXOFFICE its heartiest congratulations for the notable 

and most successful record established by this great publication 

through the thirty-five years of its existence, AND 

FURTHER RESOLVED that this Association does hereby 

express the earnest hope and firm belief that BOXOFFICE 

shall continue to be a leading publication in our industry 

in the years ahead. 

KANSAS-MISSOURI THEATRE ASS'N 

Ed Harris, President 

Ken Winkelmeyer, Secretary 

/// 

The members of Metropolitan Motion Picture Theatres 

Ass'n, Inc., offer their heartfelt congratulations upon the 

Thirty-filth Anniversary of your distinguished publication. 

Your magazine has been of infinite service and a credit 

to our industry, to the growth and development of which 

it has contributed in no small measure. 

As exhibitors we have particularly benefited from your 

news coverage and timely and informative articles dealing 

with the technological advances achieved in theatre 

construction, equipment and maintenance in the past years. 

It 

is our sincere wish that BOXOFFICE continues to grow. 

METROPOLITAN MOTION PICTURE 

THEATRES ASS'N, 

INC. 

Emanuel Frisch, President 

III 

Dear Ben: Thirty-five years is a long time for a man to 

devote to giving service and help to an industry, and you 

may rest assured that your many friends in this area join 

me in words of praise and congratulations on the Thirtyfifth 

Anniversary of your publication. 

It is true that you and I have not always been in agreement 

on certain issues, but I have always found you willing 

to be fair and lend an ear to the other fellow's problems. 

In behalf of the Mid-Central Allied Theatre Owners, 

please accept our congratulations and, of course, my personal 

congratulations and thanks go along with it. 

MID-CENTRAL ALLIED INDEPENDENT THEATRE OWNERS 

A. B. (Jeff) Jefferis, President 

/// 

Congratulations Ben Shlyen on your fine trade journal, 

BOXOFFICE, on your Thirty-fifth Anniversary. 

THEATRE OWNERS ASS'N 

MISSISSIPPI 

John W. Williams, Secretory- Treosurer 

/// 

Dear Ben: The officers, directors and members of the 

Motion Picture Theatre Owners and Operators of Georgia 

wish for you and BOXOFFICE a happy armiversary! 

Wo are indebted to you for the splendid job you have 

done in bringing about a better understanding in our industry— 

for the part you have played in placing our induHlry 

on a higher level—for the information you have 

brought to the industry—and for the goodwill you have 

created through your publication. 

MOTION PICTURE THEATRE OWNERS 

AND OPERATORS OF GEORGIA 

J. H. Thompson, President 

III 

CongratulalionB to Mr. Ben Shlyen on the Thirly-fiflh 

Anniversary of BOXOFFICE Magazine. He has given th 

exhibitors excellent coverage on all phases of the motio 

picture industry throughout the years. 

NEW MEXICO THEATRE OWNERS ASS'N 

Nathan C. Greer 

/// 

In an industry only 50 years old, 35 years is a long time 

Mere survival over such a long period through all th 

tribulations of our industry is enough to merit congratu 

lations. 

The occasion presents me with the opportunity to furthe 

congratulate you for your services to the industry ove 

this long period. 

INDEPENDENT THEATRE OWNERS OF OHK 

Robert A, Wile, fxecof/Ve Secretary 

III 

Sincere congratulations on the Thirty-filth Anniversc 

of BOXOFFICE, which has long been a stand-by amoneS 

motion picture trade journals in our district. This excellenl 

publication has come to my desk and has been read b^l 

me for more years than I can remember, and this it| 

probably true of almost every thealreman in wester 

Pennsylvania. 

You have never hesitated to speak your piece in yoi 

editorials and the various departments in BOXOFFICE 

worth the weekly attention of every owner and manage 

of a motion picture theatre. 

May BOXOFTICE, under your vigorous leadership, cot 

tinue to be the help and inspiration for us in the indust 

that \ve have found it to be these long years past. 

ALLIED MOTION PICTURE THEATRE OWNERS 

OF WESTERN PENNSYLVANIA 

Charles R. Blott, President 

III 

It indeed affords me great pleasure on behalf of the Tn 

State Exhibitors of Arkansas, Mississippi and Tennessee to 

extend heartfelt congratulations and best vvishes on your 

Thirty-fifth Anniversary. 

TRI STATE EXHIBITORS OF ARKANSAS, 

MISSISSIPPI AND TENNESSEE 

Nathan Flexer, 

III 

President 

The Executive Board of Texas COMPO wishes to extend 

heartiest congratulations on the Thirty-fifth Aiuiiversary 

of your great publication, BOXOFTICE. 

You and your BOXOFTICE are a model of leadership 

and loyalty to our business, and all the exhibitors in the 

Lone Star State wish you continued success in expressing 

the free will of our great industry. 

COMPO OF TEXAS 

Kyle Rorex, Executive Director 

For the Executive Board 

Karl HoblilzcUe Henry Grilling Edward H. RowloY 

Colonel H. A. Colo Julius Gordon Claude Ezell 

H. J. Griffith R. J. ODonnoll Phil Isley 

Paul Short 

/// 

We have just learned of your approaching Thirty-fifth 

Anniversary celebration. 

Our organization would like to take this opportunity to 

congratulate BOXOFFICE on so many successful years of 

publication as an industry magazine. The enlightenment 

afforded by BOXOFTICE over the years has been 

invaluable. 

May wo wish you at least as many successful years in 

the future as have gone in the past. 

WEST VIRGINIA ALLIED THEATRES' ASS'N, INC. 

Hal Gilbert, Secretary Treasurer 

92 BOXOFTICE July 2. 1955

iiveis: 

I mm 

LET'S TALK 

CASH! 

ICI: 

.^ ^ 

Launcked Ly M-G-M witk tlie 

greatest 

pre-selling in years! Song hit records 

fill tlie airwaves ! 

Publicity breaks everyday. 

Terrific ad, radio, TV campaign. 

• 

M-G-M presents in 

DORIS 

CINEMASCOPE and COLOR 

JAMES 

DAY CAGNEY 

' 

as song-star Ruth Etting as "The Gimp" 

in LOVE ME OR 

LEAVE ME" 

Co-starring 

CAMERON MITCHELL 

Screen Play 

With ROBERT KEITH • TOM 

TULLY 

by DANIEL FUCHS and ISOBEL LENNART 

Story by Daniel Fuchs • Photographed in EASTMAN COLOR 

Directed by CHARLES VIDOR • Produced by JOE PASTERNAK 

• * 

(Available in Magnetic Stereophonic, Perspecta Stereophonic or 1 -Channel Sound) [Continued)

Let's êt SOCK 

i 

u 

into tne Box-orrice! 

"Tnis Is Your Life" TV snow added 

millions to 

terriric 

tnose readied ny M-G-M's 

promotion campaign on tne 

most praised picture or tne year! 


• 


INTERRUPTED 

MELODY 

Starring 

GLENN . ELEANOR 

FORD PARKER 

With 

ROGER MOORE 

• 

CECIL KELLAWAY 

Wiitten by 

WILLIAM LUDWIG and SONYA LEVIEN 

Based On Her Life Story by MARJORIE LAWRENCE 

Phologroptied in 

EASTMAN COLOR 

Directed by CURTIS BERNHARDT 

Produced by JACK CUMMINGS 

• 

(Available In Magnetic Stereophonic. Peispecta Stereoptionic ot IXtiannel Sound)

! 

THESE 

TWO GIRLS 

HAVE THAT 

CASH 

REGISTER 

LOOK! 

! 

Lana Turner as 

"ibamarra" for whose 

love the Proaigal 

Son abanaonea all 

he held ae Tear. 

Judy Garland 

will take you 

'Over The Rainbow 

in the greatest show 

of her life 

iecm 

AN EYE-FULL! 

Bie rolks nave never Denela its 

2 Years in tne making! 

C[ual! 

rortune to proauce! It's 

ectacle or Spectacles 

(-M presents in 

f 

'A 

• 

tne 


THE PRODIGAL 

Starring 

LANA . EDMUND 

PURDOM 

TURNER 

LOUIS CALHERN 

With 

AUDREY DALTON • 

JAMES MITCHELL 

NEVILLE 

• 

BRAND WALTER HAMPDEN 

TAINA ELG • FRANCIS L. SULLIVAN 

SANDRA DESCHER 

Screen Play by MAURICE ZIMM 

OSEPH WISEMAN 

• 

ptation from the Bible Story by Joe Breen Jr. and Samuel James Larsen 

lilable in 

Photographed in 

EASTMAN COLOR 

Directed by Produced by 

RICHARD THORPE • CHARLES SCHNEE 

Magnetic Stereophonic, Perspecta Stereophonic or 1-Channel Sound) 

JUDY'S BEST! 

Notnin^ to equal tne joyousness, 

tne visual maîc, tne run 

ana music or M-G-M's Glory 

Entertainment! 


»» 

TECHNICOLOR 

THE WIZARD 

OF OZ 

Starring 

JUDY GARLAND 

FRANK MORGAN 

• 

RAY BOLGER 

BERT LAHR JACK HALEY 

• 

BILLIE BURKE 

• MARGARET HAMILTON 

CHARLEY GRAPEWIN 

And The MUNCHKINS 


A VICTOR FLEMING Production 

Screen Play by Noel Longley, Florence Ryerson and Egor Allan Woolf 

From the Book by L. Frank Boum 

Lyrics by E. Y. Horburg • Music by Harold Arlen 

Directed by Produced by 

VICTOR FLEMING • MERVYN LeROY 

A Metro-Goldwyn-Mayer Masterpiece Reprint 

[Continuei

LISTEN to tlie 

tox-orrice lieartteat! 

It's very M-G-M! 

THE DARINGLY DIFFERENT FICTUF 

THAT REVEALS THE SECRETS C 

THE PSYCHIATRISTS COUCH IN TK 

STRANGE MANSION ON THE HIL, 

• 

M-G-M presents in CINEMASCOPE and COLC| 

RICHARD WIDMARK 

LAUREN BACALL 

CHARLES BOYER 

GLORIA GRAHAME 

LILLIAN GISH 

With 

If 

THE COBWEB" 

And 

sfor of Tea 

/nJrodocing J V^ ri IN IxCKlX And Sympathy' 

Ani SUSAN STRASBERG 

OSCAR LEVANT TOMMY RETTHl 

Screen Play by JOHN PAXTON 

Additional Dialogue by William Gibson • From the Novel by William Cibion 

Photographed in 

Diiecled by 

VINCENTE MINNELLI • JOHN 

EASTMAN COLOR 

* 

Produced by 

HOUSEMAN 

(Available in Magnetic Stereophonic, Peispecta Stereophonic or IChannel Sound) 

PAY-OFF PICTURES FROM M-G-M ON THE WAY! 

"IT'S 

ALWAYS FAIR WEATHER" 

iCincmaScope — Color] 

Gene Kelly, Dan Doiley, CycJ Charisse, Dolores Gray, 

Michael KicJd 

TRIBUTE TO A BAD MAN" (GnemoScope- Co/or 

Spencer Trocy, Irene Papas, Robert Francis, Vic Morrow 

"BHOWANI JUNCTION" (GnemoScope- Co/or) 

Avo Ooidiici, blewuil Giarujur, William Trovers 

"TRIAL" 

Glenn ForcJ, Dorothy McGuire, Arthur Kenneciy, 

John Hodiak, Kuly Jurudo, with Rafael Campos 

"SVENGALI" {Color) 

Hildegarde Neff, Donald Wolfit, Terence Morgan 

•QUENTIN DURWARD" (GnemoScope- Co/or) 

Robot Taylor, Kay Kendall, Robert Morley 

"I'LL 

CRY TOMORROW" 

Susan Hoywaid, Rittitiid Conic-, bddic Albert, 

Don Tciyloi, Ray Dunlon 

Jo Von FIfct, 

"KISMET" (GnemoScope — Co/or) 

Howoid Keel, Ann BIylh, 

Dolores Gray, Vic Domone, 

Monty Woolley, Sebastian Cobot, Joy C. Flippen 

"THE BAR SINISTER" (GnemoScope- Co/or) 

Jftf Ritluirds, Jcitmci Li-wis, Edmund Gwenn, 

Dean Jogger and Wildfire 

"DIANE" (Gnr-nioScope- Co/or; 

Lano Tuiiu-i, I'l-ilio Aimondoiiz, Morisa Pavon, 

Roger Moore, Toino Elg, Torin Thatcher, Ronald Green

\aouma 

A PICTORIAL PREVIEW 

OF 

FORTHCOMING PRODUCTIONS 

and infroducing 

STARS OF THE 

FUTURE

olumbia 

'^ni'co/of. 

.^^ 

/ 

/ 

>) -/I 

Anne 

Âs^"°^^'v^ «:::;.-"' '"--^"-°""'"''

'°?.?S.^-"-' 

v.oiumDia

etro-Goldwyn-Mayer 

rRIAL—Glenn Ford, Dorothy McGuiic, Arthur Ki-nncdy, John Hodiok, Kat» Jurodo "9 In r 

*ofcc,, i. 

'^°t>c„ ^

Eastman 

Metro-Goldwyn-Maye 

fibWANI JUNC- 

7:)N — Ava Gardn', 

Stewart Grongl, 

Lionel Jef- 

'S. 

CinemaScope 

c 

I 

Color. 

E.CARLET COAT— Cornel Wilde, Michael Wilding, Anne 

Taina Elg Jeff Richards 

irs, George Sanders. In CinemaScooe and Eastman Color.

"' KUSH 

. lUifP Can Gtont, Giocc

.-Oonny Kove .-- „„, ,echn>co^ Karamouni 

Mnrin Fnnlick AnitO EkberQ Larrv Pennell Shirley MocLane Carol Ohmort

)th 

Century-Fox 

I ML VIRGIN QUEEN Bettc DaMT Richard 

Joan Collint In CincmaScopc end OcLute Color

20th Century-Fox 

S\\e' ,,te 

rW ho.d 

tgo" 

^"norie 

Hell, 

SEVEN CITIES OF GOLD— Richord Egan, 

Rita Moreno, Michael Rennie, Cameron 

Oon» V/^nte'

, 

niversal-lnternational 

RANCIS IN THE NA 

MiMllliI 

IKrI 

' 

'•"" ^>lno„. ,.

Universal-International 

Dani Crayne Race Gentry Momie Von Doren

(farner Bros. 

D. *n 

Nowlio Wood. Jim

Warner Bros. 

James Dean Richard Davolos Paul Newman Dennis Hopper Rosso na Podesto Jack Sernos

nited Artists 

NOT AS A STRANGER—Ol.via 

de 

Hovillond, Robert Mitchum, Fronk 

Sinotra, Gloria Grohame, Brod 

j 

crick Crawford, Charles Bickford 

THE KENTUCKIAN— Burt Loncastcr, Dionnc Foster 

Diana Lynn, Uno Mcrkel CincmoScopc & Technicolor 

'

RKU Koaio 

JET PILOT—John Wayne, Janet Leigh, 

Jay C. Flippin. In Superscope and Technicolor.

''ICHirA ^Jo,.| M.r —^^^ i 

AM ACAMIRA 

iul.c Ho...».

^^2i 

lUl"^ 

J 

s?** 

msî^'.^.-^ 

Universal Pictures 

salutes 

BOXOFFICE 

on its 

35th Anniversary 

of service to the motion picture industry. 

Xhe service we like best is the excellent means of 

communication you provide between us 

and the 

nation's exhibitors. Right at this moment we have 

many things to tell them . 

. . many 

cheerful things 

about the profit 

possibilities of our forthcoming 

product. 

For instance . . . turn 

the page

e the most 

talked about 

Motion Picture 

of the Year! , 

j^^ IPFWv^. 

^,i^. 

^t 

* 

• 

/ 

n. 

I 

"% 

'#;.^ ».»v

'Ke most ^wonderful 

-wîrni -Hearted. TUN 

that ever tICKCED the 

f 

with WILLIAM DEMAREST-TIM CONSIDINE ...and meet TIM HOVEY 

Directed by JERRY HOPPER • Screenplay by WILLIAM ROBERTS and RICHARD ALAN SIMMONS 

Produced by HOWARD PINE 

'n/ematio/ii

MEN GAVE HER 

EVERYTHING... 

BUT A 

GOOD 

NAME! 

"WfsW^ 

4 

-/ 

\ 

JUtlE ADAMS 

^ 

I 

-casu- 

With 

CARL BENTON REID 

NATALIE WOOD 

PRINT BY 

?.^*^^ 

Directed by JERRY HOPPER • Screenplay by LAWRENCE ROMAN and ROBERT BLEES • Produced by ROSS HUNTER

êar the decks 

© 

^c, 

'X

TOO HUNGRY 

to care iMfhere 

} 

^^%^]^®Wl]Ki\S^\|^© 

JAN STERLING 

ri/ema/io/i. 

with 

CECIL KELLAWAY. CHARLES DRAKE -JUDITH EVELYN • NATALIE SCHAFER 

Directed by JOSEPH PEVNtY • Screenplay by ROBERT HILL and RICHARD ALAN SIMMONS • Produced by ALBERT ZUGSM

: Betroyed 

I 

i 

The 

Feature Releases from July Through December, 1955 

Allied Artists 

JULY 

Wichito— In CmemoScope and Technicolor. Proiuced 

by Walter Minsch. Directed by Jocques 

ourneur. Starring Joel McCrea with Vero Miles, 

'loyd Bridges, Wallace Ford, Edgar Buchanan. 

Cose of the Red Monkey—Produced In England 

|y Alec C Snowden. Directed by Ken Hughes. Staring 

Richard Conte with Rona Anderson. 

Spy Chosers LBowery Boys)—Produced by Ben 

:hwolb. Directed by Edward Bernds. Starring Leo 

lorcey, Huntz Hall, with Liso Davis, Bernard Gorcey. 

AUGUST 

The Warriors— In CinemaScope and Techn-color. 

jroduced in England by Walter Mirisch. Directed by 

I'cnry Levin. Srornng Errol Flynn, Joanne Dru, Peter 

tmch, with Yvonne Furneaux. 

Women—Produced by William F. Broidy. 

lirected by Edward C. Cohn. With Carole Mathews, 

everly Michaels, Peggy Knudsen, Tom Drake. 

SEPTEMBER-DECEMBER 

The Body Snotchers— Produced by Walter Wanger. 

'irected by Don C. Siegel. Starring Kevin McCarthy, 

lith Dona Wynter, Carolyn Jones. 

J Gun Point— In CmemoScope ond Technicolor. Proluced 

by Vincent M. Fennel ly. Directed by Alfred 

1 

by Allon Dwon. Starring Virginio Moyo, Dennis 

Morgon, Lonce Fuller, with David Forrar. 

AUGUST 

The Boy ond the Bull itentattve title)—In Cinemascope 

and color. Produced in Mexico by the Kir>g 

Bros, Directed by Irving Rapper. Stornng Michel 

Roy, Joy Lansing, Rudolph Hoyos. 

Noked Sea— In color. A documentary of the tuna 

clipper. Produced and directed by Allan Miner. 

SEPTEMBER 

The Treasure of Poncho Villo— In Superscope and 

color. Produced by Edmund Grainger. Directed by 

George Sherman. Starring Gilbert Roland, Rory Calhoun, 

Sheliey Winters. 

Bengozi -— In Superscope. Produced by Som 

Weisenthol and Gene Tevlin. Directed by John 

Brohm. Starring Richord Conte, Victor McLaglen, 

Molo Powers, Hillary Brooke. 

OCTOBER 

(Tentotive) 

Th« Conqueror— In CmemoScope and Technicolor. 

Produced and directed by Dick Powell. Starring John 

Woyne, Susan Hoyword, Pedro Armendanz. 

NOVEMBER-DECEMBER 

(Tentotive) 

Jet Pilot— In Superscope and Technicolor. Produced 

by Howard Hughes. Directed by Josef von Sternberg. 

Starring John Wayne ond Jar>et Leigh. 

Texos Lody— In Superscope and Technicolor. Produced 

by Nat Holt. Directed by Tim Whelan. Starring 

Cloudette Colbert, Sorry Sullivan. 

Tennessee's Partner— -In Technicolor and Superscope. 

Produced by Benedict Bogeous. Directed by 

Allan Dwon. Starring John Payne, Rhonda Fleming, 

Ronald Reagan. 

Glory— In Superscope ond color. Produced and directed 

by Dovid Butler. Starring Margoret O'Brien. 

Republic 

JULY 

Magic Fire—Filmed in Europe in Trucolor. Produced 

and directed by Williom Dieterle. Starring 

Yvonne De Carlo, Carlos Thompson, Rita Gam, 

Valentine Corteso, with Alan Badel. 

Headline Hunters—Produced by William J. O'Sullivon. 

Directed by William Whitney. Starring Rod 

Cameron, Julie Bishop, Ben Cooper. 

Joguor— 'A Mickey Rooney-Robert Duke production. 

Directed by George Bloir, Starring Sabu. 

Mystery of the Block Jungle—Directed by Jock 

Muller. Starring Lex Barker with Jane Maxwell. 

AUGUST 

The Lost Command— In Trucolor. Produced and 

directed by Fronk Lloyd. Starring Sterling Hoyden, 

Anno Mono Alberghettt, Richard Carlson, with Arthur 

Hunnicutt, Ernest Borgnine, J. Carrol Naish. 

The Divided Heart—A Micheol Balcon production 

mode in England. Directed by Charles Crichton. 

Stornng Cornell Borchers, Alexander Knox, Yvonne 

Mitchell, with Michel Ray. 

Loy Thot Rifle Down—Judy Conovo, Robert Lowery. 

Circus Girl—Filmed in India in Trucolor. 

SEPTEMBER 

The Hostage— In Trucolor. Produced and directed 

by Roy Millond, who also stars with Mary Murphy. 

The Vanishing Americon— In Trucolor. Produced 

and directed by Joe Kane. Starring Scott Brady, 

Audrey Totter, Forrest Tucker. 

OCTOBER-NOVEMBER-DECEMBER (Tentative) 

Come Next Spring— In Trucolor. Produced by 

koberr Alexander. Directed by R. G, Springsteen. 

Stornng Steve Cochran, Ann Sheridan, Sonny Tufts. 

Twinkle in God's Eye—A Mickey Rooncy-Mourice 

Duke production. Directed by George Blair. Starring 

Mickey Rooney, Coleen Gray, Hugh O'Bnan. 

20th 

Century-Fox 

JULY 

House of Bamboo— In CincmaScopc ond Deluxe 

color. Produced by Buddy Adicr. Directed by Somuel 

Fuller. Storrino Robert Stock, Robert Ryon, Stiirley 

Yomoguchi, with Seiiue Hoyakowc. 

How to Be Very, Very Popular— In CinemaScope 

ond DcLuxo color. A mu&icol. Produced and directed 

by Nunnolly Johnson, Starring Betty Grobic, Sherce 

North, Robert Cummingt with Charles Coburn. 

A Mottor of Life and Death—Produced by Leonard 

Goldstein (or Ponoromic Productions. Directed by 

Horry Horner. Starring Ricordo Montolbon, Anne 

Bancroft, Lee Marvin. 

AUGUST 

The Virgin Queen --In CinomaScopc ond DeLuxe 

color. Produced by Charles Brackett. Directed by 

Henry Koster. Starring Bette Davis, Richard Todd, 

Joan Collins, Joy Robinson, with Herbert Marsholl 

The Left Hand of Cod— -In CmemoScope and Deluxe 

color. Produced by Buddy Adier. Directed by 

Edword Dmytryk. Starring Humphrey Bogart, Gene 

Tierney, with Lee J. Cobb. 

SIPTIMBIR 

Love Is o Mony.Splendorcd Tliinq In CmemoScope 

ond Deluxe color. Produced by Buddy AdIer. Directed 

by Henry King. Storrmg William Holden, 

Jennifer Jones, Gloria Grohome. 

The Toll Men— In CmemoScope and Deluxe color. 

Produced by William Bocher. Directed by Howard 

Hawks. Clork Goble, Jane Russell, Robert Ryan. 

OCTOBER 

Seven Cities of Gold— In CmemoScope ond Deluxe 

color. Produced and directed by Robert Webb. Starring 

Richard Egon, Rito Moreno, Michael Rennie, 

Cameron Mitchell. 

The Girl in the Red Velvet Swing— In CmemoScope 

ond Deluxe color. Produced by Charles Brackett. 

Directed by Richord Fleischer. Starring Roy Millond, 

Joan Collins, with Farley Grongcr. 

NOVEMBER-DECEMBER (Tentative) 

Oasis—Produced m France ond Morocco in Cmemo- 

Scope and color. Directed by Yves Allegret. Stornng 

Michele Morgan, Pierre Brosseur, Cornell Borchers. 

The Deep Blue Sea— In CmemoScope and color. 

Produced in England by Sir Alexander Kordo. Starring 

Vivien leigh, Kenneth More, Emiyn WiUioms. 

The View From Pompey's Heod— From the bestselling 

novel. Produced and directed by Philip Dunne. 

Stornng Richard Egon with Dono Wynter. 

United Artists 

JULY (Tentative) 

Albert, R.N. this title will be changed)—Produced 

by Daniel M. Angel. Directed by lewis Gilbert. With 

Anthony Steel, Jack Worner, Robert Beotty. 

The Kentuckian— In CmemoScope ond Technicolor. 

Produced by Harold Hecht. Directed by Burt Ioncoster. 

Starring Burt loncoster, Dianne Foster, Diona 

lynn, Una Merkel. 

The Night of the Hunter—Produced by Poul 

Gregory. Directed by Charles loughton. Stornng 

Robert Mitchum, Shelley Winters, liliion Gish. 

AUGUST (Tentative) 

Not As a Stronger—A Stanley Kramer production. 

Directed by Kramer. Starring Olivia de Hovillond, 

Kobert Mirchum, Fronk Sinotro, Gloria Grahome, 

Brodenck Crawford, Chorles Bicktord. 

Gentlemen Marry Brunettes— In CmemoScope and 

Technicolor. Filmed in Poris by Russ-Field. Produced 

by Richard Sale, Robert Wotertield. Directed by 

Richard Sole. Starring Jane Russell, Jeonne Croin, 

Scott Brady, Rudy Voiiee, Alan Young. 

Desert Sands— In Superscope and color. A Schenck- 

Koch Production. Directed by Lesley Selonder. Starring 

Ralph Meeker, with Maria English. 

SEPTEMBER (Tentative) 

The Town Tomer—Produced by Samuel Goldwyn jr. 

Directed by Richard Wilson. Starring Robert Mitchum, 

Jon Sterling, with Henry Hull. 

The Naked Street—Produced by Edward Small. 

Directed by Moxwell Shone. Starring Forley Granger, 

Anthony Quinn, Anne Bancroft. 

The Lucky Kid— In Eastman color. Produced and 

directed by Corol Reed. Based on the novel, "A Kid 

l-or Two Farthings." Starring Celio Johnson, David 

Kossoff, Diono Dors. 

OCTOBER 

(Tentative) 

Richord III— In VistoVision and Technicolor. Produced 

and directed by Laurence Olivier. Stornng 

Olivier, John Gielgud, Ralph Richardson, Cedric Hordwicke, 

Claire Bloom. 

Fort Yuma—A Schenck-Koch production. Directed 

by Lesley Selander. With Peter Graves, Joon Vohs, 

John Hudson. 

NOVEMBER-DECEMBER (Tentative) 

Alexander the Great— In CmemoScope and Technicolor. 

Produced, directed ond written by Richard 

Rosson. Mode in Spain. Stornng Richard Burton, 

Fredric March, Cloire Bloom, Doniellc Dorneux. 

The Big Knife—Produced and directed by Robert 

Aldrich. Starring Ida Lupmo, Jock Polonce, Shelley 

Winters, with Ilka Chose, Jeon Hogen. 

News Is Mode at Night—Produced by Bert Fnedlob. 

Directed by Fritz Lang. Starring Dona Andrews, 

Rhonda Fleming, Ida lupmo, Howard Dull, Lee J 

Cobb, George Sanders, 

The Indian Fighter— Produced by William Schorr, 

Directed by Andre de loth. Starring Kirk Douglos. 

Storm Fear. Produced ond directed by Cornel Wilde 

Stornng Cornel Wilde, Jeon Wallace. 


JULY 

The Purple Mask-In CinomoScopo ond technicolor. 

Produced by Howord Christie. Directed by Bruce 

Humbcrstone. Starring Tony Curtis, Colleen Miller, 

with Gene Barry, Angela lonsbury, Don O'Herlihy, 

Foitlre— In Technicolor Produced by Aaron Rosenberg, 

DirectOil by Joseph Pevney. Starring Jone 

Russell, Jeft Chondlei; Don Duryeo, Mara Cordoy, 

Ain't MIsbehavIn— In Technicolor, Produced by 

Samuel Marx, Directed by Edward Buizell Stornng 

Rory Calhoun, Piper Laurie, Jock Carson, Momie Van 

Doren, with Reginald Gordiner 

AUGUST 

The Privote Wor of Mo|or Bvnton In Technicolor 

Produced by Howard Pine. Directed by Jerry 

Starring Charlton Heston, Julie Adams, with Wiilicl 

Demorest, Tim Considme. 

One Desire— In Technicolor. Produced by Rcl 

Hunter Directed by Jerry Hopper. Starring Amg 

Baxter, Rock Hudson, Julie Adams. 

Francis In the Navy—Produced by Stonley Rubil 

Directed by Arthur lubm. Stornng Donald 0'Corwv| 

Martho Hyer. 

SEPTEMBER 

The Shrike—Based on the Pulitzer Prizewmmrl 

Broodwoy stoge hit by Joseph Kromm. Produced ll 

Aaron Rosenberg. Directed by Jose Ferrer. STorrir| 

Jose Ferrer, June Allyson, with Joy Poge. 

Female on the Bcoch—Produced by Albert Zi»| 

smith. Directed by Joseph Pevney. Stornng Joc| 

Crawford, Jeff Chandler, Jon Sterling 

The Naked Dawn— In Technicolor. Pcoduced 1 

Jomes O Rodford Directed by Edgar G. Ulirser Sta| 

ring Arthur Kennedy, Betto St. John 

OCTOBER 

Kiss of Fire— In Technicolor. Produced by Sol 

Marx. Directed by Joe Newman Stornng Jai| 

Polonce, Borboro Rush, Rex Reason. 

To Hell and Back— In CmemoScope ond Ted 

color. Based on Audie Murphy's biogrophicol booj 

Produced by Aaron flosenburg. Directed by Je 

Hibbs. Stornng Murphy, with Marsholl Thomp«o.| 

Charles Droke. 

NOVEMBER-DECEMBER 

(Tentative) 

Only Yesterday— In Technicolor. Produced .tl 

Albert J. Cohen. Directed by Jerry Hopper. Storrirl 

the German octress, Cornell Borcfwrs, Rock Hu Herman McNille 

>inemaScope or^ Womerl 

Color. Produced by Henry Blonke. Directed b"! 

Gordon Douglos, Starring Alan Lodd. June MUtonI 

I Died a Thousand Times—Produced In i>n| 

Weisbart. Directed by Walter Doniger, Starrin,j reri^| 

Lopez, Beverly Gorlond, Walter Abel 

Illegal—Produced by Fronk P Rosenberg 

rected by Lewis Allen, Stornng Edward G, R^t -^3ff| 

Nino Foch. with Chorles Meredith, Lov>ss fî. 

A Handful of Clouds- -Produced by Willis i.' 

Directed by Stuart Heisler. Starring Jock Polon 

Shelley Winters, Ion Nelson, with Howord St Jo 

Olive Corey, Rolpt^ Moody, Hugh Sorvders. 

Helen of Troy— In Cir>emoScope ond Woe 

Directed by Robert Wise. Stornna Rossono 

' 

Jock Somas, Sir Cedric Hardwicke, Stonlrt buKOij 

Nioll MocGinnis, Noro Swinburrw, Robert DouglO 

Toiin Thotcher, 

Torget Zero- In CinemoScoi^ ond Woi' < 

A Irlond Hoyword production. Directed b> 

* 

tones. Starring Richard Conte. Peggie Co-.i • 

Richord Stopley 

. . loi| 

120 BOXOFTICE July 2. 19&

THEY WERE THERE ... IN 192 

f 

Many of the Industry's Top Executives Were Important 

Figures 35 Years Ago, Or Already on the Road Up 

By 

FRANK LEYENDECKER 

THE 

35 ytars oeiween 1920 and the 

present day have seen many changes 

in the motion picture industry, with 

the most important being the introduction 

of sound in the late 1920's and the bringing 

forth of Cinemascope, VistaVision. 

Todd-AO. Cinerama and other widescreen 

or large screen processes in the past three 

years. 

However, many of today's ii;

; 

" 

20th-Fox 

m 

" 

; 

THEY WERE THERE 

"f fT»» n)rt«« 

SuLcc^^kil Kxhibitors 

Ji^^ Have secured daleson First ^^k 

\^) NatioHiil Atirattionsforlhe ^^V 

"*^' lioliduy Season. TREAT your pairons 

Xmas by giving them a 

SPECIAL ATTRACTION 

Wc &uiU*^t tt»c lolluwinij pruiliiLiKins 

US suitable: 

Nomatls of the North 

Diniy 

In Ihi- HtMrl of a Kor>l 

(mi :inil (it't It 

Thf Jack Knife Man 

Twin lUrtSs 

Thv RiviT'> Knd 

I>«n"1 Kvi-r Marry 

-15 .Minutc> frum Broadway 

PfJCflul Valk-y 

Now is I he time to secure your 

dates. Any of the above pictures 

will (jive your pjirons wholesomr 

entertainment! 

A. H. BANK ENTERPRISES 

StKHow Fax Bide 

KANSAS CITY 

Continued 

"DINTY 

A Mir^hall Neilan Production 

WESLEY BARRY 

"The ll*»y IK-Iecljvc" 

IN 

"Co and Cet It" 

"DINT Y" 

S< Rnhim Rrrh ol Mnim. Draau. RauKc. 

IjMfkirr jftl Tlnlk' \îth i B« tiiil W Fnanla 

iKlWi« Pil IIMilln J tirart

Ig^/ROM A GRIPPING bt5l-^tLLLK...rnum ruwcnrui. 

^ PERFORMANCES BY A SUPERB CAST... FROM l.iE 

I 

CREATIVE GENIUS OF THE FAMED PRODUCINC; 

TEAM THAT BROUGHT "THE CAINE MUTINY COURT 

MARTIAL" TO THE STAGES OF THE ENTIRE NATION... 

fing night, 

EGORY 

r- Lillian Gish 

• • 

ES GLEASON EVELYN VARDEN PETER GRAVES 

loaMno r.inf.> TaOiiln Rillv ChaDiD Sally lane Bruce 

Directed by Charles Laughton 

Screenplay by JAMES AGEE 

• Based on the novel by 

• 

DAVIS GRUBB Produced by PAUL GREGORY

! 

Play Goldwyn 

l>lW«M».kKk«*^'

^^'ILARK gable ^v^'THE last man in wagon MOUND" 

JaROARINGWESTERNACTIOn'^CTACLE... 

WITH A TWIST! TA.LOR-MADE 

FOR HE-MAN GABLE! 

I IN COLOR • IN WIDESGREEN • A RUSS-FIELD CORPORATION PRODUCTION

. . Allan 

liilOi, 

" 

Fondly Remember . 

By JACK L. 

Three Producers Reminisce About the 

Pictures 

Which Brought Them Their Greatest Satisfaction 

WARNER 

Executive Producer, Warner Bros. 

In selecting the 

'-« ^^^^ Warner production I 

J t^ — lilced most, I must 

'/ ' 

7 specify two because 

[•it- we regard them as 

t^lî k. 

milestones of equal 

stature. 

First was "The 

Story of Louis Pasteur," 

which was the 

screen's initial effort 

at great biographical 

Jack L. Warner drama, and which 

won an Academy Award for Paul Muni in 

the title role. 

In 1936 it was unheard of to consider the 

fight against disease as a subject for a 

motion picture. I knew I would meet strong 

opposition from the sales department if I 

told the whole truth about the idea I had 

in mind. 

So, at the annual convention, I told the 

sales executives only a half truth. I said 

we had a powerful role for Muni as a 

fighter and they took it for granted I 

meant a prize fighter. There was much 

enthusiasm about starring Muni as a pugilistic 

champ. 

Later, when production was finished, and 

it became known that Muni was fighting 

microbes instead of maulers in the picture 

there was considerable dismay. But the 

Pasteur story was a great success. 

The following year Warner Bros, made 

"The Life of Emile Zola," again starring 

Muni. 

Zola, the brilliant French novelist, was 

also a fighter but of a different sort. His 

was an epic battle for truth and justice. He 

. 

'Wilson' Remains Most 

Important for Zanuck 

DARRYL ZANUCK 

By 

Executive Producer, 20th Cen(ury-fox 

I have never fal- 

^npi^^^^^^HB tered in consider- 

Êr ^^^^^^M the 

^Hj^^ 

^^^^^1 most important 

^T- ^HH 

production of my 

Active in 1920, and Still Active in Industry Today 

In 1920, Cecil B. DeMille was producing 

"Something to Think About" and "Forbidden 

Fruit." Appearmg in the latter 

wore Conrad Nagel. now in Hollywood for 

"All That Heaven Allows," and Julia Paye. 

who has played in every DcMiUc picture 

since, including his current effort for 

Paramount, "The Ten Conimandment.s." 

Samuel Goldwyn produced such pictures 

as "Lord and Lady Algy, " "Jubilo," "The 

Street Called Straight" and "The Slim" 

In 1920 . Dwan, who directed the 

current RKO picture, "Escape to Burma." 

was directing "Luck of the Irish" for Realart 

in 1920. and the star was Anna Q. 

Nlls.son, still active and rcreiitly In "Seven 

Brides for Seven Brothers." Reginald 

Herbert Yates 

Republic has had many fine 

.areer. 

^V^ 

^ 

r ^*^. This conviction 

V 

i^ not held in disregard 

to the vital 

importance of the 

bo.vofficc. But, as 

Darryl Zanuck 

man cannot live by hurry. It was filmed in the dead of wii 

bread alone, so our of 

industry must acknowledge an obligation 

to the spirit as well as its boxoffice 

appetite. 

for exhibitors, in contrast to the price 

"Wilson" was a picture which the times paid, as any picture I ever produced. 

required. It had an important impact 

at the time it was brought before the I liappened to be grounded in Chicago 

i 

public. Thus an obligation was fully ing one of the worst blizzards in its 

discharged, so I have had no reason to 

regret fnaking it. 

risked his prestige, his fortune, and his very 

life in his magnificent struggle to uphold 

his idealistic belief that the truth must 

prevail—that wrongs must be righted. 

It was "Pistol Packin' Mama." I 

"The Life of Emile Zola" won the best listened to it at least 20 times in succes 

picture Academy Award for 1937. 

when it dawned on me how unusual it 

It proved that the public welcomed 

.so 

something more than mere entertainment. 

many times without getting sick 

It established a field for authentic drama 

tired of it. 

based on a crusade for the rights of an About that time I walked over 

individual. 

dropped my own nickel in the juke 

" 

Mama and decided there and then 

I Inunediately purchased the rights 

Denny and Robert Warwick, also in "Escape the number and a^; soon as I arrived 

to Burma," were active in 1920, too. 

on the west coast I called the boys tnget 

I told them I wanted the picture re 

"Pistol Packin' Mama" was ready 

talking pictures, Includliig the epic, "Civilization." 

release Just five weeks from the dsite 

Directors with first plctuics in 1920 or 

'Temptuiioii of 

"Turn 

i 

Adam" King VIdor, 

James R. Grainger, president of RKO 

Pictures, was vice-president and general 

sales manager for Goldwyn Pictures Corp. 

in 1920. His first Job In the Industry was 

handling the western territory for Edl.son 

in the years immediately prec(>dlnB Included: 

Prank Borzage, "Humore.sque 

< 19201, Clarence Brown, "The Oicut R

wss.

July 

THANK YOU FOR 

YOUR ORDER 

OF DECEMBER 1975 

4> 

The technicolor research laboratories 

are working on this 

order now. 

FROM A research POINT OF VIEW 

TWENTY YEARS IS TOMORROW. AND 

technicolor TAKES THIS 

VIEW. 

THE FUTURE IS TODAY'S BUSINESS 

AT TECHNICOLOR. 

^ 

TECHNICOLOR IS THE REGISTERED TRADEMARK OF 

TECHNICOLOR MOTION PICTURE CORPORATION 

HtRBtRT T KALMUS, PRESIDENT AND GENERAL MANAGER 

130 BOXOFTICE 

: 

3, 111

Fondly Remember . 

Veposterous ... A Theatre 

•or 

Movies Only! 

,y JACK COHN 

xecutive Vice-President, Columbia Pictures 

I think an incident 

which will always 

stand out in my 

a conver- 

memory is 

sation I had nearly 

50 years ago with one 

of the famous stage 

directors of that time, 

Prances Powers, who 

had just finished 

making his first motion 

picture for us at 

Jack Cohn the IMP Studio and, 

fter screening it for the first time, he 

tated "some day they will build big theares 

on Broadway just to show motion picures." 

Everyone laughed when I told this 

them as they thought it was the most 

•mtastic statement ever made and would 

ever come to pass. 

Vhy Broidy Took a Job 

\\ Monogram 

y 

STEVE BROIDY 

resident. Allied Artists 

Many persons will 

point to an event 

which played an important 

part in their 

careers as the occasion 

when they got a 

big salary increase or 

moved to a much better 

position with another 

company. 

For me, it was 

neither of these. 

Steve Broidy Some 25 years ago, 

thought I was doing a pretty good day's 

ork as a salesman for a major company, 

1 the Boston exchange. As a matter of 

Jct, figures proved that my particular 

srritory was showing an all-time high in 

ookings and gross. 

Despite my performance the branch 

. . Continued 

manager called in his staff, including me, 

and notified us that the company was 

having financial trouble and we'd all have 

to take a cut in salary. We willingly took 

it, figuring that $10 one way or the other 

wasn't going to hurt us. However, several 

months later the bite was put on us again. 

This didn't add up to me. My territory 

was still grossing more than ever before. 

WTiy, I thought, should I have to be 

penalized because the higher echelon had 

created their own financial problem. I 

then decided to quit. 

I went to my branch manager and told 

him I'd decided to take an offer from 

Monogram. With that he started to laugh 

and said, "You're crazy. That company 

isn't going any place and certainly couldn't 

pay you a decent salary." 

I replied, "Well I'd rather work for a 

company that wants to pay me and can't, 

than a company that can pay me and 

won't." 

My long and happy association with 

Monogram, now Allied Artists, started 

from that day 25 years ago. 

What my former employer never knew 

was that I took the new job for $10 a week 

less than he had been paying me. 

Biggest Thrill When 

His Trailers Talked 

By IRVING MACK 

President, Filmack Trailer Co. 

You asked me, Mr. 

Editor, about what 

was the most exciting 

event in my career. 

That's an easy one, 

because the thrill of 

that moment is stiU 

fresh in my memory. 

It was back in the 

old silent days. We 

were a small company 

then . . . and I sup- 

Irving Mack pose our trailers were 

pretty crude in comparison with those you 

see on the screen today. But they looked 

mighty good to us! 

Then the screen came alive ... it talked 

... it sang . . . big orchestras filled the 

theatres with wonderful music! 

But our trailers were all silent. How 

could we possibly manage to keep abreast 

of such wonders as those? 

Well ... we took the big gamble along 

with the rest of the industry, and gave 

our trailers sound. That was my most 

memorable moment ... the day when our 

. . . but 

trailers flashed on the screen for the first 

time, with a triumphant blare of music 

and the sonorous tones of an announcer 

reading the message. 

That was almost 30 years ago 

it seems just like yesterday! 

The Best Is Yet to Come, 

Predicts U-l 

By M'.LTON R. 

S^./ 

President 

RACKMIL 

President, Universal Pictures Co., Inc. 

It is difficult to 

^^^^^ single out one's 

^mi^ "most memorable mo- 

BhT ^ m«nt" or "the most 

f^t exciting event In 

one's life." 

To live, to work, to 

accomplish and to be 

constructive in the 

business community 

are the important 

Milton Rackmil factors and the essence 

of a career. 

Since entering business as a certified 

public accountant, and right through to 

the day I entered the motion picture business 

in 1952, everything seemed important. 

Each day was an event; each day was 

memorable because time serves as a work 

sheet; and accomplishment, although at 

hand, only serves as an incentive for more 

work. 

Working my way through college by 

selling shoes was an exciting event. My 

first job after graduation seemed most 

exciting. 

My participation as one of the cofounders 

of Decca Records, which eventually 

led me into the presidency of Universal 

Pictures, certainly was memorable. 

But all excitement and joy is not in this 

type of accomplishment. 

The event of becoming a grandfather 

was a thrill never to be forgotten. 

And certainly the happy association with 

business colleagues over the years is memorable. 

As one moves on, it becomes clear it's the 

collection of events that is important. 

And the "tomorrows" and the "todays" 

become more important than the "yesterdays." 

The "yesterdays," if we are lucky, build 

the good "tomorrows." 

And the poet Browning summed it up 

when he wrote: 

"Grow old along with me 

The best is yet to be." 

As BoxoFFiCE celebrates its 35th anniversary, 

let me congratulate Ben Shlyen 

and say with his host of friends that the 

best is yet to be. 

$E READ THE 

titles 

to yourself. 

LOUD READING' 

ANNOYS YOUR. 4 

131

' 

HOWAREiy 

'-J'tK 

' 

^ 

t 

BIGGEST Production ever filmed 

byQ^JThe Showmansiiip Company

tiUGHES presents 

'jyij^^ 

;j^ > 

^W^riy^ 

HIH 

HISII 

R K O 

RADIO 

'tPICTURES

I Fondly 

Remember . 

. . 

Continued 

Major Warner Recalls Day the Warners First Heard Sound 

By 

MAJOR ALBERT WARNER 

Vice-President, 

Warner Broi. 

It was just about 

five years after Boxoffice 

came on the 

scene that our unfor- 

'^"~^^^| gettable moment arrived. 

The year was 

1 925—the year my 

brothers and I met 

the future. 

We had been in 

motion pictures for 

more than 15 years by 

Albert Worncr then, but httle did we 

dream of what was to lie ahead. 

Maybe when I put it this way, I make 

it sound like science-fiction, time machines 

and that sort of thing. Actually, back in 

1925. it seemed just about as fantastic. 

It happened at an innocent-seeming 

party given by my late brother Sam. We 

thought he just wanted to have a family 

get-together. When I saw that some films 

were going to be shown I settled down to 

see the latest pictures of some of our Warner 

Bros, stars of that vintage—anything 

from John Barrymore to Rin-Tin-Tln. Instead, 

I saw some laboratory shorts from 

Western Electric—but there was something 

else. I not only saw these shorts. I heard 

them. 

If you ask me today to de.scribe what 

I saw in those pioneer sound motion pictures, 

what the scenes were that flashed 

on the screen, I couldn't tell you for the 

life of me. For I have a different picture 

in my mind's eye. 

The picture I see is of my brothers. 

Naturally. I can't recall my own expression, 

but I am sure it must have been the same 

as theirs—a combination of excitement, 

amazement and a faraway look as we 

began to realize what might be done with 

the magic of talking pictures. 

I particularly remember the moment 

when the realization of the greatness of 

talking pictures hit me. It was. as I recall, 

the second sequence we saw and heard. 

It was an orchestra. For the first time, 

since we began in the movie business with 

my brother Sam operating the machine. 

Jack singing the illustrated songs and my 

brother Harry booking the films, for the 

first time I heard a room filled with music 

from the screen. I was present at the 

wedding of sight and sound, and when this 

room filled with music I suddenly knew 

that everything we had accomplished up 

till then—building a great production company, 

turning out fine entertainment in 

our limited medium—was only a prologue 

to the big job that faced us now. For 

now we knew that a marvelous opportunity 

was open to all of us. Now, man could 

talk to man and be seen and heard at the 

same instant. Now. it became possible for 

the medium of motion pictures to bring 

great music and magnificent entertainment 

to small towns and huge cities, indeed, 

to the four corners of the earth. 

Never before had this miracle been possible. 

This sounds pretty profound, I know; 

but that party 30 years ago was a pretty 

profound experience. 

Looking back. I can see that the talking 

pictures we were privileged to pioneer 

were more than just another step forward. 

They were the beginning of the movies' 

greatest era; they paved the way for all 

of today's brilliant technical accomplishments. 

It is no accident that color pictures, 

big screen and depth illusion pictures, 

stereophonic sound and all this have 

developed in the generation that began 

with talking pictures. Recalling when that 

amazing era began. I know now how much 

it meant when Han-y. Jack and I went to 

a party in 1925 and were introduced to a 

miracle. The miracles have never ceased. 

If brother Sam were only here to see the 

progress from that day In 1925 when "the 

film found its tonuue." 

When He Saw the Week's Receipts on 'The Steel Helmet' 

By 

ROBERT L LIPPERT 

President, Lippert Piclures 

For the finst time 

I can remember. I 

am unable to fulfill 

ii request from Boxoffice. 

A.skliiK mo to 

recall my "most memorable 

moment" In 

.show buslne.s.s Is almost 

asking the Impo.sslblo. 

It could be 

the time when I 

opened my first Ihe- 

R. L. Lippcrt atro, will) an $800 

down payment when I was 14; or when 

my a.s.sociates and I started the first 

West Coast drive-In chain in 1945: or when 

I saw the first week's receipts on "The 

Steel Helmet" and knew It was a hit. Every 

hour of every day In show business has its 

memorable moments for mc and I cannot 

sinKle out any one of them as my "most 

oxcitlnK 

event." 

Great Pictures of 1920 

"Pa%sion," starring Polo Negri. 

"Humorcsque," slorring Vera Gordon 

"The Kid," with Chorles Chaplin, Jackie Coogon. 

"Way Down Eoit," with Lillian Giih, Richord 

Borthelmctl. 

"Feet o( Clay," Cecil B OeMillc production 

"Or. Jckyll ond Mr. Hyde," with John Borrymor*. 

MEMORIES . 

. 

On a Global Basi 

By A. E. DAFF 

Eiecutive Vice-President, Un'nersol 

Memories 

of 

years in the Industr; I 

Traveling . o v e 

trackless 

from town to town 

the hinterland i 

Australia and sle 

countr) 

ing beside the cal 

eating stale saacl 

wiches and gettic| 

completely lost. It 

a little bit differ 

A. E. Doff today with freev 

and super highways. 

The first sound movies—Harry Laud 

singing songs at West Olympia in 

bourne, the sound coming from a phon 

graph record—from a mechanical one. 

an electric phonograph. 

Sneaking through the city at midnig 

to snipe posters on public buildings wlt| 

a motorcycle and sidecar, dodging cop 

and finally getting pinched and paying 

fine. 

The open-air shows of 35 years ago t| 

Australia. They were the walk-in versia 

of the present-day drive-ins. 

Listening to two rickshaw coolies argul 

ing in the lobby of the Nanking Theatrl 

in Shanghai, as to whether the Dear 

Durbin picture they had just seen was betf 

ter than the last one or not. They cou 

not speak a word of English or read the 

own language but they understood. Whe 

questioned, they said they were going wit 

out a meal that day to see a movie. 

The Benshi in Japan who translat 

American movies for the benefit of tho 

who could not understand English an 

very often gave a better story than whaj 

they heard from the screen. 

Manchurians huddled over pot-beUle 

stoves in a packed, jammed theatre in the] 

middle of winter, heating their food on thtl 

stoves while they looked at America 

movies and, believe me. the Manchurlaa 

loved the show as much as they do in the 

.so-called battleships of exhibition In tht| 

United States. 

Patrons in the Philippines checkinK thetl| 

lethal weapons before entering, in accords 

ance with the sign atwve the boxoffice. 

Pictures being shown In five language 

In Teheran. Iran: English from the screet 

side and bottom titles In Pinslan, Fiench.'l 

Arable and Ru.sslan. 

The crowds In Spain, lined up for blocks,! 

to .see old movies Just after the Civil W«r;[ 

and for the first time making the industry! 

realize It was as Important as food, sheila 

and clothing. 

AkmIh In the South American area, thl 

liiNlstent applause of an audience forclnfil 

the projectionist to run over again a reel| 

they particularly liked. 


July 

: 2. 195Sl

"s .01, 

» 

COUa;. 

' and 

' 

CONGRATULATIONS 

'"'n to tor' 

m 

i 

eaiie 

He . 

suie 

s^ 

js 

fitlifrtn 

Harrjta 

Epia 

ij 

loni a plj 

Jiical ont, 

scoi 

ilt-iii 

fei! 

coolies it 

lingThf 

the 

Dei 

eeB MS 

Tlieyft 

it 

read li 

none. 

tiaiAj 

fit 

of I 

pot-be 

atreimi 

[oodoDl 

Aneriq 

smliiir 

do in 

:on in I 

;fiiigtl 

iia 

soffe. I 

lang 

hes 

orbloel 

WilWii* 

. forcii 

D a 

IIS:. 

^^RgeB«^ 

!v!,lil 

^

SHARE A THOUSAND DELIGHTS! 

HOWARD HUGHES presents 

SINBADl 

SON OF SINBAD 

the hiddi 

^»^^ 

Bct«d b> TED TETZLAFf ProHucid br ROBERT SPARKS 

A« 

K^^^ 

ilorring 

OALE ROBERISON • SALLy FORREST 

co-ttarring 

TMB N « W ANAMORPHIC PROCESS 

Si/P£J?SCOPE 

ON THK OIANT WIDC •CMCCN 

color by 

TECHNICOLOR 

The boml 

of on a 

exp/o5 Jvl 

of GRfll 

wtiitin by AUBREY WISBERG •od JACK PC 

1

i 

ON 

KKU is 

^ 

backing S/NfiA 

with a solid campaign. 

At the national level, it will be — 

ore-sold with full-color ads in 

the big general magazines — LIFE, 

LOOK and COLLIER'S -circulation 

13,292,842, at a cost of $70,050. 

ore-sold with full-color ads in the 

Sunday newspaper Supplements — 

THIS WEEK, AMERICAN WEEKLY, 

PARADE, WEEKEND -circulation 

27,910,480, at a cost of $89,230. 

ore -sold with 28 -sheet posters in 

32 markets, at a cost of $86,643. 

presold with special promotion, 

such as the tour of harem beauties 

to key cities, exact cost unknown. 

presold with TV and radio special 

events, at a cost of over $50,000. 

ULL 

PAGE MAGAZINE AD 

SALE MAY 31 IN

W.J.GERMAN. Inc. 

Agent for the Sale and Distribution 

of 

EASTMAN 

Prof essional 

MOTION 

PICTURE 

FILM 

John Street 

Fort Lee, New Jersey 

6040 North Pulaski Rd. 

Chicago 30, Illinois 

6677 Santa Monica Blvd. 

Hollywood 38, Cal. 

138 BOXOrriCE July :'. 19AS

. 

* 

twinkle, 

lovely star . . 

How to keep you lovely as you ore—always—in every print! 

That's a problem which involves the entire industry—begins 

with sets and make-up . . . follows with film-selection and camera 

work . . . ends only in the laboratory with precision processing 

and printing of both original answer prints and final releases. 

To aid the industry in its pursuit of perfection, Kodak 

maintains the Eastman Technical Service for Motion Picture Film 

at strategic centers. Inquiries invited. 

Address: Motion Picture Film Department 

EASTMAN KODAK COMPANY, Rochester 4, N. Y. 

w 

East Coast Division 

342 Madison Avenue 

New York 17, N. Y. 

West Coas» Division 

6706 Santo Monica Blvd. 

Holl/v/ood 38, California 

est Division 

Wabash Avenue 

I 

.icogo 2, Illinois 

pOXOFFICE : 

: July 2, 1955

. 

"Congratulations 

to 

BOXOFFICE 

AND BEN SHLYEN 

II 

.liLMAl! 

> 

HALLMARKU 

On 35 Years of Steady Growth 

^^^T^^'^'lf ^:-y^ . .^1— 

dtepi 

I 

if 9100 -THE HEART OF SUNSET STRIP ir 

HOME OF 

New Re-Edited Version I 

New Prints! 

NOW IN GLORIOUS EASTMAN COLOR 

Ir.PIHSNAMWOHS' 

Fir tki first tini foll^ psrtdîf 

ii iliriiis eikr. . . 

THE LIFE DE 

JESUS CHRIST 

"GOOD morning. Hallmark 

Productions . . . yes Mr. Babb 

is in to everyone. May I say 

who's coifing, please?" 

Countless times day-afterday 

Hallmark's receptionist 

sweetly speaks those words 

into CRestview 1 -6000, as 

show folk call our offices. 

Yes, the 'Welcome Mat' ii 

always out at HALLMARK. 

We're small enough to know 

you — yet big enough that 

most everybody knows us. 

Call up. Come in. Let's visit 

and discuss new ways to 

cut-up o buck. 

NO BIDDING... 

NO BARTERING... 

NO CHISELING... 

Powerful - Productive - 

p!,fidif^ 

Profitable 

EXPLOITATION! 

DISTRIBUTION 

Of YOUR 

NfXT 

PICTURE! 

iaO% •Sicliriii 

S3 NEW TESTAMEIT TAILEiklX 

MANY A fine motion picture has died at the 

Box Office for lack of powerful accessories, 

productive advertising materials and a properly 

supervised selling campaign. Perhaps 

HALLMARK has never had a fine motion 

picture, yet it hos never distributed an attraction 

that wasn't thoroughly exploited, 

thus bringing exhibitors millions of exiro 

dollars of fresh profits — and producers 

most satisfactory returns. The Producer who 

will ask Exhibitors about HALLMARK wi 

put his next exploitable film in the hands 

of this organiiotion of top-showmen! 

I 

HALLMARK PRODUCTIONS, inc.

BOXOFFICE'S 

HALLMARK'S far-flung roadshow organization finds more Ex- /^ 

hibitors, Buyers and Bookers read and rely upon BOXOFFICE 

—and reply to its ads—than any other media known. 

THE GREATEST! 

READY FOR RELEASE JUNE 1st 

^ 

WHERE TO BOOK 'EM 

EASTERN HALLMARK—Boston. New Haven. Albany. Buffalo, New York City. 

Pittsburgh, Philadelphia. Washington. D. C. zones distribution "Big Chief" 

is THE WALTER GOULD ORGANIZATION, No. 1, East 57th St., New 

York City. 

SOUTHERN HALLMARK—Charlotte. Atlanta, Jacksonville, Memphis. New 

Orleans, Dallas, Oklahoma City zones, distribution "Big Chief" is THE 

HAROLD SCHWARZ ORGANIZATION, 310 S, Harwood St.. Dallas, Texas. 

CENTRAL HALLMARK—Cleveland. Cincinnati. Detroit, Indianapolis, Chicago, 

Milwaukee zones distribution "Big Chief—THE IRWIN JOSEPH ORGAN- 

IZATION. 1325 S. Wabash Ave.. Chicago. III. 

WESTERN HALLMARK—St. Louis. Kansas City, Los Angeles, San Francisco 

zones distribution "Big Chief"—THE JACK THOMAS ORGANIZATION, 

13435 Bassett St.. Van Nuys. Calif. 

NORTHWEST HALLMARK—Seattle. Portland. Salt Lake City. Denver. Omaha, 

Des Moines, Minneapolis. Canada and Alaska zones distribution "Big 

Chiefs"—THE JACK ENGERMAN—ZOLLIE VOLCHOK (Northwest Releasing 

Corp.) ORGANIZATION. 2414 Second Ave.. Seattle. Wash. 

"The World's Largest Organization of Showmen" 

9100 SUNSET BOULEVARD 

Phone: CRestview 1-6000 

The BIRDS 

And BEES' 

It 

might be all about 5-E-X i 

HOLLYWOOD 46. CALIF. 

KROGER BABB, 

PRESIDENT

• 

^""oco 

DON T 

RUIN 

YOUR MARKET 

WITH INFERIOR 

for Your Big Profit Dates With 

ATTRACTIONS 

WHEN YOU CAN 

PLEASE PATRONS 

WITH HALLMARK 

ROADSHOWS! 

For 

Immediate 

Bookings 

Contact 

the 

Nearest 

Oifice 

J^^^ York 

'^"^ Hoven 

Boston 

sotTrfT 

'""^ksonville 

^'"^ Orleans 

^ hollas 

PL 

' ^XQs 

'^'nciaaati 

- 

Dl '^ve. r-L- 

. 

^'^'9-0737.8 

S'- Louis 

''hone: Pari, 

''.». 

^^cF~Tir---—-^ "k. w:"j' «* "* 

'fonsas c,,y 

Son Fr 

"'^ '^vo 

—^^^^^^y 3-0750 

SoCTll/o 

Pofllond 

4787 

'806 N. 

" 

w"' «"anioy 

K- 

s, 

D 

142 BOXOmCE :: July S. 1955 ):*,.

00 EXHIBITORS With 35 Years or More of Service to the Industry 

^ r: 

T>^ 

RVING ACKERMAN 

San Froncisco 

JOHN P. ADLER 

Morshfield, Wis. 

BENNETT AMDUR 

Pittsburgh 

IVAN D. ANDERSON 

N. Wilkesboro, N. C. 

LOUIS K. ANSELL 

St. Louis 

CHARLES H. ARRINGTON 

Rocky Mount, N, C. 

I-RRY C. ARTHUR JR. 

Los Angeles 

JOHN BALABAN 

Chicago 

HERMAN BECKER 

New York City 

FRED BEEDLE 

Cannonsburg, Po. 

JAMES 

Gary, 

BIKOS 

Ind. 

A. H. BLANK 

Des Moines 

:harles r. blatt 

Somerset, Pa. 

TOM BLOOMER 

Belleville, III. 

JOE BLUMENFELD 

San Francisco 

LOCKE BOLEN 

Jackson, Ala. 

CHARLES BROOKS 

Ashland, Me. 

HARRY BROWNING 

Boston 

HUGH W. 

Whittier, 

BRUEN 

Calif. 

PHIL CHAKERES 

Springfield, Ohio 

ELBERT G. CREWS 

Oxford, N. C. 

CLAUDE DARCE 

Morgan City, La. 

NICK DIAMOS 

Tucson, Ariz. 

ED DURWOOD 

Kansas City, Mo. 

'r'««B| 

-r 

• 

^^ 

,J 

CECIL CUPP 

Arkodelphia, Ark. 

H. A. COLE 

Dallas 

GLENN A. CROSS 

Battle Creek, Mich. 

S. H. FABIAN 

New York 

MORRIS M. FINKEL 

Pittsburgh 

REUBEN FINKELSTEIN 


DXOFFICE :: July 2, 1955 143

EXHIBITOR T 

Speaking as an exhibitor — which I have always been and always hope tt\ 

remain, despite my production activities — I feel that these advertising page}, 

are an excellent medium to bring home to you, fellow exhibitors, a few o)\ 

today 's problems that we both share. 

^« As a theatre owner of many years, I am very much concerned witlj 

the complacency that exists to this very day among exhibitors, and thei 

utter disregard of the dangers in the road they are taking. 

^^ 

Let's quit blaming the producers for a "deliberate" shortage oi 

film. They have found it just isn't profitable to make certain categories oJ 

piaures; it is no different when you decide to close a theatre that is losing 

money. 

^ The so-called "bread and butter" piaures that gave many small-j 

town theatres their largest profits were the very piaures for which th< 

exhibitor did not pay the proper rental. For this reason alone, that type ol 

product was discontinued. 

^3 As a general rule, 

even the independent distributor has receivec 

more consideration and obtained better results from the major circuits than] 

from the small independent theatres, yet it is the independent exhibitor, morel 

than anyone else, who needs the additional pictures that the independent! 

distributor can supply. 

%^ 

Remember, when you think you have made a tough deal with 

distributor and forced down his film rental on a picture, you are driving one] 

more nail in your own coffin. 

If the distributor faces this too often, he simply 

discontinues handling that kind of picture or that many piaures. He plays 

it safe, just as you would do, and THAT is what is happening to production 

today. 

KS Most exhibitors have fallen down badly in their method of selling 

pictures to the public, expecting the producer and distributor to do the work. 

Exhibitors themselves must get back to showmanship and do their share.

EXHIBITOR 

you to sit 

^% When a picture has failed at your theatre, it is the very time for 

down and decide how you can prevent this from happening again, 

by creating some unusual advertising, extra promotion or other special activity. 

^3 It is 

sdwitl 

important that every exhibitor work with his exhibitor organization. 

You can no longer sit back in your situation (even if it may still 

dtbeii 

ines 

ol 

be somewhat free of television competition) and think that you can ignore 

the general problems of the industry. They will catch up with you. For many 

years, through my Lippert News, I repeatedly warned that some day you 

would get pictures on percentage seven days a week if you did not help to 

protect your sources of supply. Examine closely your present film deals, and 

you will see that this is fast becoming a faa. 

ch 

tlie 

^^ 

said, "This is 

Instead of protecting the source of supply, many exhibitors have 

easy — we'll put up money and get forty or fifty more piaures 

made per year." It is not that easy. Much of our top talent has gone over to 

television. In any event, picture-making is a creative business and unless a 

producer succeeds in assembling every exaa ingredient to make his picture 

eceived 

properly, you, the exhibitor, will make no real effort to exhibit it. 

r,mc 

^^ With Toll Television looming (and it is, in my opinion, the 

biggest Frankenstein of all), every exhibitor should protea his investment, 

as a sensible businessman, by accepting the problems of Hollywood as if 

m a 

means of getting its return, such as Toll Television, quicker than many of 

they were his own. If you do not, Hollywood can move toward some other 

nsone 

you realize. 

ftU We have a great business and, for those who are showmen, it 

iuaion 

has been a highly profitable business. Let's keep it that way. A problem to 

one is a problem to all, and we must work and pull together for the sake 

of an industry that has been good to 

us. 

seling 

mi 

I 

LIPPERT THEATRES 

1069 Market Street 

San Francisco, Calif.

^ 

To 

BEN SHLYEN 

Founder & Publisller 

Of 

BOXOFFICE 

We ExtenJ Our Best Wislies 

On Tlie 

35 Anniversary 

of His Magazine 

WKicli Has Always Represented 

Tlie Higliest Standards Or Tne Motion Picture Industry 

G^3 

rz> >/^//^/ /Ai/y/^Y/u '2)/'j/i'///'//.,yMO-

100 EXHIBITORS Continued 

J. J. FITZGIBBONS 

Toronto, Conodo 

TOM FORD 

Rector, Ark. 

W. R. FRANK 

Minneapolis 

HARRY B FRENCH HENRY GREENBERGER 

Minneapolis 

Cleveland 

BRUCE HALL 

Cotlcttburg, Po 

JOHN H H 

Pittsban 

GLENN HARPER 

Corono, Colif. 

ROTUS HARVEY 

Son Froncisco 

KARL HOBLITZELLE 

Dalles 

M. 8. HORWITZ 

Cleveland 

FRANK W HUSS 

Cincinnoti 

C H KAIMANN 

St Louis 

MYRON J 

Svrocuse, 

K 

N 

^ 

GUS KERASOTES 

Springfield, III. 

H. F KINCEY 

Chorlotte, N. C. 

OSCAR C. LAM 

Rome, Ga, 

SPYROS LATCHIS 

Brottleboro, N. H. 

ABRAHAM LEFF 

New York City 

MAX L LEVENSON 

Boston 

A 

LIGHTMll 

Mcmp 

THOMAS L. LITTLE 

Comdcn, S. C. 

E. M. LOEW 

Boston 

i. G. LONG 

Boy City, Te>. 

ELMER LUX 

Butfolo 

JOSEPH M MACERI GEORGE H MACKENNA MIKE MANO 

Mcmpl

. 

FILMED 

from 

the company 

that strives 

to give 

the exhibitor 

something solid 

to stand 

on . 

. 

ARTISTS 

VlflCHlTA 

IN* _ 

^^ 

. 

CINbimaScoPE 

PRINT B¥ 

TECHNICOLOR 

The 

WARRIORS 

F,L,..£0 -N 

^ 

CINemaScoPE 

fRINT BY 

TECHNICOLOR 

iwiii-iiiimrirT^-" -'*''iii*iih*ii i' •••"•» "nnw ^ 

THE 

BODY SNATCHERS 

SVP£/rSCOPB 

PHENIX 

CITY 

cum POINT 

TECHNICOLOR 

FINGER 

MAN 

r -i^ji^r^ 

....... . ... - - _^j- --..!»ti

Allied Artists Pictures Corporation 

4376 Sunset Drive 

Hollywood 27, California 

Steve Broidy 

PHESIDENT 

of 1^® ^ 

^s atie^

Best Wishes from 

WILLIAM F. BROIDY PICTURES CORP. 

NOW IN RELEASE 

"PORT OF HELL" 

Starring 

DANE CLARK. CAROLE MATHEWS. WAYNE MORRIS 

2^ X}> 20» 

"TREASURE OF RUBY HILLS" 

Starring 

ZACHARY SCOTT. CAROLE MATHEWS 

^ ^ ^ 

"THE BIG TIP OFF" 

Starring 

RICHARD CONTE, CONSTANCE SMITH. BRUCE BENNETT. CATHY DOWNS 

^ ^ ^ 

"LAS VEGAS SHAKEDOWN" 

Starring 

DENNIS O'KEEFE, COLEEN GRAY. CHARLES WINNINGER. THOMAS GOMEZ 

IN THE CUTTING ROOM 

"BETRAYED WOMEN" 

Starring 

CAROLE MATHEWS. BEVERLY MICHAELS. PEGGY KNUDSEN. TOM DRAKE 

2^ 4> 2^ 

"NIGHT FREIGHT" 

Starring 

FORREST TUCKER. BARBARA BRITTON. THOMAS GOMEZ. KEITH LARSEN 

IBOXOFFICE :: July 2, 1955 151

O 

100 EXHIBITORS Continued 

*^ ^ 

'OK 

FRANK PANOPLOS 

Clairton, Pa. 

HARRY PERLEWITZ CHARLES W. PICQUET 

Milwaukee Southern Pines, S. C. 

SAM PINANSKI 

Boston 

^f^^ 

S. E. PIRTLE 

Jcrseyville, III. 

LEWEN PIZOR 

Philodclphio 

»J 

E R PRIGMO 

Chorlcston, Ml' 

MARTIN SMITH 

Columbus 

PHIL SMITH 

Boston 

JOHN C SNYDER ELIAS SUTTER 

Williston, N D Konsos City, Mo 

SAM J SWITOW 

Louisville, Kv 

CHARLES W TRAMP! 

Milwaukee 

JOSiPH K VOfil 

New York CWt 

fRANK WIARY 

Richmond, Mo. 

DAVID wriNSTOCK 

New York City 

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Atlanta 

NAT WILLIAMS 

Thomatvllle, Go 

ROBIHT X WILLIAMS JR 

0>lord, Miss 

MARC WOLF 

Indionopolti 

NATHAN 

YAMI 

Foil Ri

congratulations 

to 

Mr. Ben Shlyen 

on the 

Anniversary 

of 

from Republic 

THE COMPANY EXHI 

ARE PROUD THEY BUI 

BXOFFICE : 

: July 

2, 19SS 153

LOOK TO REPUBLIC FOM 

M.MiI.mH 

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ARDUIVD . THE • WDRLD 

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BRITAIN 

London 

Ai midyear, there are a number ol developments 

to lundle the hopes for a satisfactory 

1955 in the motion picture industry. 

British exhibitors, like their American 

colleagues, have discovered that television 

competition is not the great ogre it 

was predicted to be. What little ground 

has been lost to television is expected to be 

won back, or already has been won in some 

sectors. 

British film industry statistics announced 

by the Board of Ti-ade show that 

the over-all picture is not as gloomy and 

as desperate as some would Have the 

country believe. 

Looking back over a five-year period, it 

can be seen that British exhibitors have 

fared better lat least statistically; than 

movie owners in the United States. In 1950, 

there were 4,585 cinemas in the United 

Kingdom. On Dec. 31, 1954, there were 

4,508, a drop of only 76, despite inroads of 

television and other competitive entertainment, 

and those closed because they were 

outmoded. 

The drop in attendance was only .07 

per cent, but an interesting point here is 

that gross boxoffice takings increased from 

108,787,000 pounds in 1953 to 109,992,000 

pounds in 1954. The larger cinemas showed 

an increase in the number of admissions as 

well as in gross takings, the Board of Trade 

report revealing that theatres with more 

than 2,000 seating capacity had an attendance 

rise of 1.4 per cent. 

The Board of Trade produced some interesting 

figures on movie attendance. 

Saturday, more and more, is becoming the 

single big day for business. The concentration 

on that day is phenomenal, with 

almost one-fourth of all weekly admissions 

sold for Saturday performances. Monday 

is the next most popular moviegoing day, 

with 16.5 per cent, while Friday with 12.9 

per cent is the third best day. Only 9.1 per 

cent of movie tickets are .sold on Sunday. 

This Saturday habit is universal throughout 

the country. 

Approximately one-third of theatres' 

capacity is filled each week. The total 

seating available in the UK is 70,332,000* 

and average weekly admissions in 1954 was 

23,294,000. This failure to fill a greater 

percentage of cinema capacity has been 

a matter of concern to the industry. In 

1950, 35 per cent of capacity was reached. 

Payments for film rental and exhibitor 

share of takings rose in 1954, with all 

regions sharing in 

the improved picture, 

the Board of Trade 

reported. Cinemas of 

all sizes benefited, 

excepting those with 

fewer than 250 seats. 

The smaller cinema 

here, as in the United 

States, is suffering 

from a variety of factors. 

There is more 

J. Arthur Rank trade talk these days 

of helping "the little ones" than ever before. 

Just recently, the Northwestern 

C.E.A. reported additional small cinemas 

were either closing or in dire financial 

straits. G. H. Lee said 23 small cinemas 

had closed last year. In Scotland, two of 

the oldest and smallest cinemas closed after 

more than three decades of business. 

The small man is getting a great deal of 

attention these days. The absence of standard 

versions of Cinemascope pictures is 

creating a troublesome situation for many 

of the smaller cinemas, and the print shortage 

may force some of the theatres to 

close. The Bristol and West of England 

Branch of C.E.A. has criticized the homeoffices 

for the shortages. Many of those 

present at a recent meeting felt that the 

small exhibitor was being forced into buying 

widescreen equipment because he is 

not provided with sufficient standard ratio 

pictures. There is an underlj'ing feeling 

that the print shortage is "a form of 

coercion" to force installation of Cinema- 

Scope. 

The recent visits here of Walter Reade 

jr., president of Theatre Owners of America, 

and Julius Gordon, an officer of 

Allied States Ass'n of Motion Picture 

Exliibitors, centered much attention 

on the plight of the little fellow. Mr.

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normal 

Around the 

World 

Continued from preceding page 

on the world and domestic market. This 

year they will be a long ways from that 

mark. 

Producers hope to make up in quality 

what they lack in quantity. Although they 

are keeping one eye on the domestic market, 

which is one of the best In the world, 

their main concentration this year will be 

directed towards the foreign markets. With 

this in mind, the top moviemakers here 

are taking advantage of the latest developments 

like Cinemascope and Vista- 

Vision to produce spectacular "international" 

film.s with world-famous stars and directors 

as boxoffice bait for foreign audiences. 

Despite the trend towards bigness, it 

should be emphasized that Italy is by no 

means "going Hollywood." The Italians 

are still .seeking to turn out those superb, 

neo-realistic masterpieces which won the 

industry world wide acclaim In the postwar 

years. But the industry has now mushroomed 

into a giant and is too big to exist 

only on arty films; hence the change In 

course towards the epic, million-dollar production 

which copies the best from Hollywood 

without losing the typical earthy 

Italian flavor. 

As this is 

being written. Mel Ferrer and 

Audrey Hepburn are here to do "War and 

Peace" under King Vidor's direction for 

Ponti-DeLaurentiis. Robert Z. Leonard Is 

directing Gina Lollobrlgida in "The Most 

Beautiful Woman in the World." Linda 

Darnell has just finished "The Last Five 

Minutes" and Broderick Crawford Is out In 

the countryside acting like a native In a 

typical Italian neo-realistic picture. "The 

Swindler." 

A good indication of what is happening 

and what is going to happen in Italian film 

production is revealed by the activity of 

the country's oldest 

and biggest film studio. 

Titanus, which is 

currently 

celebrating 

52 years of Intense 

cinema activity, not 

only as a producer, 

but as a distributor 

imd a chain theatre 

owner. Titanus is the 

. . ».rt^> < 

producer of "Bread, 

GoffrcdoLombordo 

^"^ *"'^ Dreams" 

and many other boxoffice 

hits. 

If any studio hn.s gone "International." 

but at the .same time retaining the Italian 

outlook, that studio Is Titanus. The company 

Is now bu.slly preparing what will 

probably be the nio.st iimbltlous motion picture 

production ever made In 

Kuropo. ThI.s 

will be "Goya," which will be filmed In 

In Delhi, India, this modern, air-conditioned house, the Delite Theatre, was opened in the summer 

1954. The 1,100-seat theatre is equipped for CinemaScope and will show Indian and English pichii 

Spain starting in August under the direction 

of Alberto Lattuada with an all-star 

world-famous cEist. The best technical and 

artistic names in the cinema world of both 

hemispheres will collaborate on this film, 

which will be in color and in Cinemascope. 

Titanus Is also readying several other 

major Cinemascope productions for the International 

market with big-name writers 

as well as actors and directors. In contrast 

to these "big" widescreen pictures, it is also 

producing such typically Italian films as 

"The Swindler" and "The Roof." both in 

black and white for normal screens. The 

former is prize-winner Federico Fellini's 

film starring Broderick Crawford and 

Richard Basehart. while the latter is Vittorio 

de Sica's long-planned picture which 

will feature a non-professional cast and a 

script by Cesare Zavattini. 

Just as wide a range in picture-making 

is being covered by another top producer. 

Lux Film, which is going in for a number 

of VistaVision films in addition to the normal 

black and whites. Right now it is producing 

a Toto comedy film, a Silvana Pampanini 

starrer directed by Luigi '"Bread, 

Love and Dreams"! Comencini under the 

title of "The Beauty of Rome." and a Vista- 

Vision production of "Andrea Chenier." directed 

by Clemente Fracassi, who did the 

successful "Aida." Coming up. also In VistaVision 

with an Internationally-known 

cast. Is "Roland. The Knight." 

Many other Italian producers are planning 

heavy-budget pictures for the foreign 

markets in color for wldescreens. along 

with the low-cost black and white productions. 

The non-tint films are still popular 

here and boxoffice receipts have shown 

that a well-made. good, filmed story can 

compete with the epic Cinemascope In 

color, at least on the domestic market. 

Some of last year's top money-makers, 

like "Bread. Love and Dreams" and "Treasure 

of Naple.^," were ordinary black and 

whites. 

The domestic movie market In Italy has 

been In a constant stale of exiianslon since 

the war. While .some theatre owners have 

complained about competition from television, 

the cost of TV ,'»eta, poor video programs 

and other factors indicate that 

will be a long time before television k 

comes a serious threat to the motion pi' 

ture industry here. Fi'om 1946 the numk 

of moviegoers has doubled, climbing frc; 

400 mUlion to 800 million in 1954. Boi 

office receipts have jumped from 13 b 

lion to 118 billion lire in the same perlC( 

One main reason for the tremendo: 

development of the film industrj' in Ita 

has been the flow of capital into the co 

struction and management of motion pi 

ture theatres. In 1938. Italy had 4.800 th 

atres. Today there are over 13.000 ho' 

It 

including 5.000 parochial theatres. 

III ID 

they are still building. More than half; 

i.^nj,, 

these theatres, however, are located 

la-oilh 

towns with a population of 10.000 or to "^* 

and are open only about 15 days a moot 

Despite the expanding domestic mai 

producers, distributors and exhibitors 

Italy have not had clear sailing, main 

because of the terrlf 

tax load they have 

^^ > 

^B bear. In addition 

' 

^m business tas 

^ti *^^ 0m all private firms 

Jg 

subject to. the Itallt 

j 

ijWt^^-Zî movie industry pa} 

^^^ ^_" y one of the highs 

^^^'^'"^ 

ticket taxes in tb 

world. 

According 

•.he price of the tlclw 

taxes range from ] 

Eitcl Monoco pe,- lent to as high I 

83 per cent of the net price. 

It is true, of course, that about a 

after the picture !s released, producer 

get a tax rebate amounting to from 

per cent to 18 per cent of the boxoffice n 

celpt.s. Tliis, however, still leaves thet 

with a tremendous tox burden and pro 

ducers now say that the only fair fhin 

to do Is to abolish the old rebate system. 

Instead they want taxes to be slashe 

to 20 per cent by giving them a fast re 

Imbursement of 80 per cent of the ticke 

lax as the government collects It. 

In.addition to the lax problem, producer, 

have been having trouble with the cen-sor 

Continued en page 1$ 

POTllll 

^1 { 

a It 

11) 

tit 

158 

BOXOFFICE July 2. 186< 

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Has six-coil transformer, all-glass wound, and 

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Robin-Arc Rectifiers are of the highreactance 

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It has been giving years of trouble-free 

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: July 2, 1955 159 

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J

— 

Around the 

World 

Continued trom page 158 

ship. Last year the producers formed their 

own •self-regulating" committee which 

gave approved films a seal and no important 

censorship difficulties were experienced 

by the moriemakers. Then the Scelba 

Government appointed a certain Oscar 

Scalfaro as undersecretary for entertainment 

(and censor chief i. and the rumblings 

of trouble began almost immediately. 

Censorship wrangles increased constantly 

and finally exploded in the now-famous 

case of the film. "The Adventures of Casanova." 

The Casanova picture, after being approved 

by the censors, was released with 

good reviews by the critics and was on 

its way toward becoming a hit, when Scalfaro, 

after receiving .some protests from 

a dozen or so private organizations, pulled 

it out of circulation. The basis of his action 

was an old Fascist law still on the 

books. Following a terrific outcry by the 

press, the film was again released after 

undergoing new slashes and modifications. 

The producers, of course, will never get 

their money back on the film. 

The Casanova affair brings home the 

need for a clear-cut censorship code to 

replace the current ambiguous and 

muddled censorship laws now in effect 

if there is to be censorship. Unless action 

in this .sector is taken soon, no Italian 

producer can be sure as to the future of 

his next picture. 

Looking ahead, the Italian movie-makers 

plan to intensify their collaboration with 

other countries in line with their new international 

outlook. Italy has film agreements 

with many countries ranging from 

the United States to France, England. 

Spain, Argentina and Germany. In five 

years it has co-produced 130 films with 

F^-ance, and others with Germany and 

Spain. It is now striving to engage in 

triparty co-productions in which all three 

producers will reap the nationality benefits 

of each individual country. 

Going a step further, the Italians are 

the main boosters for the European Film 

Pool idea which will include Italy, Germany, 

Fi'ance, Belgium, Holland. Switzerland, 

Spain and Austria. These countries. 

Eitel Monaco, president of ANICA, recently 

pointed out, have 30,000 movie theatres 

with 2 '2 billion admissions totaling 

450 billion lire annually for movie entertainment. 

According to Monaco. Hollj'wood need 

not look with misgivings at the formation 

of a European Film. Pool. "The American 

industry," he explains, "for some time has 

initiated a wise policy of contraction in 

the number of their films to raise the 

standards of their technical and commercial 

characteristics. Their production, consequently, 

even if it maintains its current 

volume, cannot satisfy the entire needs of 

the constantly developing foreign markets. 

Also U. S. theatres need a major number 

of important, big-spectacle films, which 

only a Europe united can furnish." 

—Syd Stogel 

Jacques Floud center), director-general of Fronc 

Centre National de la Cinemotogrophie, recen 

made a brief twodoy goodwill tour of Hollf»o 

during a visit to the U S. Shown here bei 

welcomed by Dore Schary Ceft), MGM studio he< 

and Y. Frank Freeman, Paramount vice-preside 

ond board chairman of the Ass'n of Motion Picti 

Producers, Flaud inspected several studios ond co 

ferred with Geoffrey Shurlock, production co 

odministrator. 

FRANCE 

Par 

Introduction of widescreens in Fran" 

has had a direct bearing on the gener 

improvement of theatre business in U 

' 

last year. Grosses were at a low point 

1952, and there was despair among exhlb 

tors. Then came Cinemascope, ar 

grosses started upward. Improvement hf 

reached a point to where theatremen n 

ported a 15 per cent increase for the pa: 

winter over the same season a year ago. 

Continued on 

page >(' 

Wtt^^p^C^M^ 

A NEW DRSIGN. . . COM HI \'INC 

OPTICAL AND MACNRTIC SOCXn 

IN ONF SYSTEM 

SPYROS S. SKOl'KAS, JR. 

• CIRCUIT CONSTRUCTION CORPORATION 

233 WEST 49tK STREKT . NI:\V YORK \9. N. Y. . JU.l.o.. (>-0500 

iec BOXOFFICE .Inly 2. iMl IJlOfTicE

to match the exacting demands 

of these new PROJECTION and 

SOUND techniques! 

OhfNbum . 

Jhmihouf 

ihe Wofld! 

NATIONAL THEATRE SUPPLY S^frf^'tt 

92 GOLD STREET. NEW YORK 38. U. S. A. • CABLE ADDRESS NATHESUPLY. N. Y. 

BOXOFFICE : 

: July 

2, 1955 161

" 

) 

| 

TRAVELING 

ROADS 

DIFFERENT 

TO THE SAME DESTINATION ! 

Through the exciting, evenfful years which saw the silent 

film take voice, to the present wonderful era of breathtaking 

panoramic scope and startling stereophonic 

sound techniques, ASSOCIATED PUBLICATIONS and 

ALTEC SERVICE CORPORATION have traveled divergent 

roads — to the same destination. 

That destination hat be«n — SERVICE ! 

HAPPY ANNIVERSARY— 

AND MAY NEITHER EVER WAVER FROM ITS GOAL 

161 SIxlh Avenue 

New York 13, N.Y. 

Specialists In Motion Picture Sound 

r r 

>v 

^ 

Drive-In Theatre Manufacturing Co. 

• 

Fof 

162 

Salutes— 

Ben Shlyen 

and 

• BOXOFFICE 

In the 35 years ol business and lor their assistance 

in promoting our products to the Drive-In Theatres 

throughout the Nation. 

Our Best Wishes for a continued march ol "Progress" 

and "Things to Come " 

DRIVE-IN THEATRE MFG. CO. 

"World't Lorgo&t Manufocturor of Urivc In rheolrp tquipm^nt" 

505 W. ftb Str««t HArrlton S007-84S4 

Up-fo-Minuie Equipmenf News 

THE 

Dlvltlon of 

DIT-MCO Inc 

Konaat City, 

MODERN THEATRE 

Mo 

y 

J 

In This Issue 

Around the 

World 

Continued from page t& 

At)oui 500 theatres have installed Cln • 

emaScope, and there are many reports tha 

the four million francs spent on equipmen 

and installations was amortized with tb' 

showing of "Tlie Rot)e. 

Prance has 5,635 theatres, with a seatini 

capacity of 2.689,000—so there remains i 

fertile field 

for widescreen installations. 

United States films get about 34 per cen 

of boxoffice grosses, while French produc 

tions earn about 49 per cent. There wa. 

a slight increase in the domestic take o 

French product in 1954, due prmcipally t< 

the phenomenal success of the mulU 

starred 'Versailles," which has grosset 

more than $6,000,000. No plans have beei 

made to date for its release in the U. S. . 

The French produced about 100 picturej; 

last year, which is par for recent years^ 

The domestic market usually takes care o 

the production cost, and producers look u\ 

the foreign market—pariicularly Gemianjj 

and Belgium—for their profits. TTie Fi-encti 

are not happy with the gi'osses returnee! 

by their best product in the United States 

and it was for this reason that Jacquev 

naud. director-general of the Centre de Uj 

Cinematographie, went to the Unitec; 

States three weeks ago, to seek a relaxinij 

of code restrictions. Fi'ench producers feej 

that the code regulations prevent manji 

fine Fi'ench films from getting U. S. play-! 

dates. Only $140,000 of $11,000,000 in for 

eign revenues CEune from the Uni 

States last year. 

FYench producers have formed an o: 

izatlon, UniFYance, to promote their pii 

tui-es. They do not intend to market Ih 

films through a group setup similar 

Italian Films Export, but will help stlmU' 

late interest in French films elsewhei 

One of the projects of the French indus' 

will be the creation of a French Clnei 

Center in New York in the fall to promol 

the country's film product. 

JAPAN 

Ton 

Japan is second onb' to the United Sta' 

in film production. The recognition gl 

several of its major productions at Ami 

icrt's Academy Awards and the Euro 

festivals has greatly incrciised tlie prestli 

of its moviemakers throughout tlie world 

This has stimulated iin interest in enterlngi 

the foreign market on an Increased scale. 

Five major studios produce about ',2301 

motion pictures a year, wlule five indC' 

pendents produce another 20 to 25 filma 

to give Japan a production total of about 

250 to 255 pictures annually. Yet, UiU 

volume Is not sufficient to satisfy the 

needs of the country's theutnvs. nor the appetite 

of the moviegoer.H who buy 800.000.- 

000 admissions a year, 

Japanese features occupy about tiS per 

cent of the nation's .screen tlm*. with the 

lenialndtT taken up by Imixirt-s Of the 

Continutd on page 164 

BOXOfTICE July 2, 19U

BOXOFFICE : 

: July 

2, 1955 163

' 

American 

I 

1 

Around the 

World 

The J. 

Arthur Rank Organization 

(Canada) Limited, 

Continued from page l( 

180 pictures entering the country eacll 

year, about 150 are from the United Stat«»1 

Foreign films enter on a quota system. 

sends greetings to 

Mr. BEN SHLYEN 

and congratulates the 

motion picture industry on his 

thirty -five years of devoted service. 

Ill 

*^^ 

•V B I 

V,\if>'"i>'"**" ••••••••••••Mr 

ii:!"" 

• •••••••••tccci 

III I, 

in 

t:J ' 1 

Sf 

''*^^^«^ 

II II II 

II i» •' 

This is the Nippon Gekijo, one ot (he finest (heatre| 

in Tokyo. It wos the first theatre in Tokyo to $cr« 

three-dimensional motion pictures ond has the \ot 

modern equipment. 

A firm like Shochiku Co.. Ltd.. biggesi 

producer, distributor and exhibitor of film.*! 

in the country, intends to make bctwe 

50 and 60 features this year. Previot 

the entire output was aimed at local con-^ 

.sumption, but the company now intends ul 

produce several for the foreign market} 

Shochiku spends an average of S50.0O0 oti 

films for Japanese screens, but hereaft«ij: 

one or two will be budgeted at S500.000 

"specials." 

Japan has 3.734 

theatres showing 35b 

film, with a seating capacity of 1,900.000. 

INDIA 

New Dei 

Although very few Indian-producrd mo-*! 

tion pictures reach the United Sta 

films play a significant role 

the motion picture industry here, as do 

suppliers of equipment. Seventy per cei 

of all imported films comes from Hollywood 

80 per cent of imported equipment is man-! 

ufactured in the U. S.. and 10 per cent 

the raw stock film used in domestic pro-| 

ductlon is of U. S. origin. 

Only Hollywood and Japan exceed Im 

in total film production, and the indusii 

plays an important role in the countr; 

economy. More than 100.000 persons ai 

employed in motion picture work, and th( 

annual gross income is about $50,000,000, 

There probably Isn't another count 

with as many film producers—697 firm*, 

although not all of them produced a picture 

last year. Tliis multiplicity of producing 

companies is a .serious problem, a.s no 

one company produced more than five pictures 

in 1954, and no single firm rises to 

any stature. FY)r fen year.s. India has produced 

more than 200 features annually 

As for exhibition. 250 exhibitors control 

he country's 2,623 permanent theatres 

I'he nmiitiy Is divided Into five .sales territories, 

and 1.055 distributors are suppurted 

by product sold to the permanent theatres 

and about HOO touring Uientre.s which crul.se 

ihr countryside. 

164 

BOXOFFICE July 2. 1955

. . The 

CROCKETT' PRESELLING PULLS 

LITTLE ONES AND PARENTS 

Impact of Coonskin Craze Great But 

Miami Promotions Show Their Value 

Several million of the nation's toddlers. 

2 to 3 year olds, are going to get their very 

first movie experience this year with "Davy 

Crockett. King of the Wild Frontier." Reports 

from managers of three Florida State 

circuit theatres in Miami, the downtown 

Paramount, Sheridan and Coral, indicate 

th;s is the picture to go after a new juvenile 

audience—along with the young 

r>a rents. 

The Disney film about Mr. Coonskin Cap 

opened day-and-date in the three houses 

on an extra-hours schedule. Youngsters 

lined up to see the picture with starting 

time 9:30 and 10:30 a.m. the first four 

days. E. Sam Rowlands, Charles Whitaker 

and Al Panetz reported a lot of little ones 

in the crowds of adults and children were 

seeing their first picture. 

The results of the amazing preselling 

that has been achieved on the film initiated 

by the Crockett feature on the Disneyrama 

TV series, followed by the Crockett craze 

that hit the country and the zooming of 

the Crockett song on the jukeboxes—stood 

cut in the Miami opening. 

Manager Whitaker of the Paramount 

said that about half the youngsters turned 

up in Crockett hats or full regalia. "They 

all chime in and lift the roof when the 

ballad is sung on the screen. Popcorn 

sales are up, too." said Whitaker happily. 

One observer, though, said that such is 

the awe and respect for the frontier hero, 

that the kids eat their popcorn pianissimo, 

being so enthralled with their hero. 

Rowlands, manager of the Miami Beach 

Sheridan, reported, "I've never seen anyf«I 

THIATRI TICKIT 

Five column ad publiihed by Selby't in Miami 

offering free ticltcts to locot theatres showing 

"Da»y Crockett, King of the Wild Frontier" to 

purchateri of Dovy Crockett Indian fighter 

moccasins. 

166 

Crockett Costumes 

On Matinee Parade 

Wometco Theatres of Miami proclaimed 

a "Come Dressed as Davy Crockett" day 

at 11 

of their theatres for a recent Saturday 

matinee. 

This was part of the series, 

"II Big Frontier Days Shows" now the 

feature of matinees. Prizes were given 

for the best frontier costumes—Davy 

Crockett caps. 

Five cartoons and a regular 

serial, besides the "frontier" feature, 

made up the programs showing at houses 

covering all sections of town. 

thing just like this happien before. It's 

quite an experience, watching the children 

come out of the theatre with happiness 

shining all over their faces. It's different, 

some way." 

Rowlands said: "Even the little ones who 

can hardly talk seem to get as steamed as 

the larger kids. The children bellow the 

ballad loudly when it comes from the 

screen. Seem to think it's part of the show. 

I didn't know there were so many fullregalias 

around. They come in here all in 

fringes and leather belts and coon caps. 

Quite a sight." 

Rowlands said one reason he thinks the 

Crockett craze has hit the country so big 

is because it is not a fantasy, but a true 

slice of American history and the kids, 

and adults, too. eat it up. 

Al Panetz, manager of the Coral in Coral 

Gables, said he was overrun with coonskin 

hats, costumes and all the trimmings. And 

the kids sang Just as loud and joyously 

as everywhere else. 

Panetz has a log cabin giveaway In his 

lobby—a tle-ln with a restaurant. It Ls 

a good-sized cabin and weighs around 400 

pounds, with a three-foot door and twofoot 

windows. Entry blanks, of which 3.000 

to 4.000 already have been turned in, are 

Kiven at the door, and the cabin will be 

awarded In July. 

Piinetz .suggested to three eating place.s 

nearby that they try "Crockett-burgers" on 

the menu. Tliey did and boomed buslnc.s.s 

Theatre and playdate.s, In return, are displayed 

In these spots. 

"They're good promotions," says Pnnety.. 

and added, "not that promotions are 

needed." 

A Miami .shoe store ran a big five-column 

ad for "Walt Dl.sney's official Davy 

Crockett Indlan-Plghter inoccnsln.s." Heading 

the ud wa.s the Hiiiiouneement : "Free 

Tlicatre Ticket With Every Pair Bought." 

— 202 — 

Theatre usher, Leon Bee, dressed o$ Dfl»)' 

Crockcff ond compcd out on the marquee of tin 

Majestic Theatre, Evans»ille, Ind , 

drew newspoper 

stories and photos for the theatre's ploydate 

of "Davy Crockett— Indian Scout." Tfc«, 

ballyhoo was arranged by Manager Kermit W 

A lum Second story to appcor in the newspapei 

centered on the foct that the make-believe [>o»y 

was forced to come down from the marquee ot 

3 a.m. by a severe wind and rainstorm. 

The names of the three first runs sho^ 

the film were given, and also tickets to i 

performance at the Ritz, Capitol, Ace tl 

Bunche theatres lof the Wometco chalni 

The free tickets were mentioned again t| 

the body of the ad. 

The News ran a picture of three 

camped in the Coral lobby at the fool of 

I 

life-size standing cutout of Fess Park 

Cutlines read: "King of the wild fronttetj! 

Coral Gables style, these young pioneeS 

linish an all-night wait for Davy Crocke!| 

mjvie at Coral Theatre . boys 

joyed one feature which probably wouldal 

have happened to the real Davy. A mothfl 

of one of tlie boys served them brcakfwj 

in bed." 

The amusement editor of the Miaul 

Herald commented: "Tlie picture Is jui| 

compensation for the youngsters who h»» 

been left out of the cinema scene so of 

of late with the many adults only' mot 

which have been dominating the first nrl 

film houses." i' 

As Al Panetz says, "The town's ~^ 

Crockett-ltus." 

Patron for 'Davy Crockett'] 

Rides Horse to Theatre 

hvMii Muinfuiil. tnaniiKiT of the A' 

I'lientre. U-noir, N. C. offered u th 

month pa.ss to anyone riding a horse t' 

the theatre to -see "Dnv>- Crix-kett. India 

Scout." Ho had one taker, so Mumford ha 

a sign painted, reading: "I have seen 'Dv 

Crockett' lU the Avon," and the rider 

around town with the .sign on his back. 

For "The Sliver Chalice," Muinfor 

sent a ix-r.sonal letter to all town on 

county ministers, urging them to iitten 

the Avon and sc«» the film. 

BOXOmCE Showmandiior July IM

J » H 

m 

Academy winners since 193U: 

'The Last Time I Saw Paris" - Jerome Kern, Oscar Hammerstein 2nd 

"Baby, It's Cold Outside" — Frank Loesser ^ 

^. 

!51-'"In the Cool Cool Cool of the Evening" — H. Carmichael, J. Mercer 

52-* "Do Not Forsake Me, Oh My Darlin' "- Dimitri Tiomkin, Ned Washington 

134- 'The Continental" - Con Conrad, Herbert Magidson 

135- lullaby of Broadway" - Harry Warren, Al Dubin 

136- 'The Way You Look Tonight" - Jerome Kern, Dorothy Fields 

137- 'Sweet Leilani" - Harry Owens 

138- 'Thanks for the Memory" - Ralph Ranger, Leo Robin 

139- 'Over the Rainbow" - E. Y. Harburg, Harold Arlen 

140- 'When You Wish Upon A Star" - Ned Washington, Leigh Harline 

141- 

142- "White Christmas" - Irving Berlin 

143- "You'll Never Know" — Harry Warren, Mack Gordon 

144- "Swinging On A Star" - James Van Heusen, Johnny Burke 

145- "It Might As Well Be Spring" — Rodgers and Hammerstein 

)46- "On the Atchison, Topeka and Santa Fe" - H. Warren, J. Mercer 

147- "Zip-A-DeeDoo-Dah" - Allie Wrubel, Ray Gilbert 

148- "Buttons and Bows" — Jay Livingston, Ray Evans 

* 

l 

149- 

150- "Mona Lisa" — Ray Evans, Jay Livingston 

es- "Secret Love" — Sammy Fain, Paul Webster * 

«4- "Three, Coins in the Fountain"- Sammy Cahn, Jule Styne ^' 

M 

^ 

ASCAP SONGS 

WIN THE 'OSCARS' 

,# 

i. 

PsPt 

SIjClK 

ile'MS! 

,:A. 

y.A 

n 

Year after year, ever since 

tbeli 

x^ 

nrtjl 

aeso 

01 

i»bs 

toni 

f 

Oscars have been instituted, 

songs of ASCAP members 

have been acclaimed 

as the outstanding tunes 

used in motion pictures 

and have won Academy Awards 

:oc1k 

[tie 

'ti

y 

BEST WISHES.. 

to 

BEN SHLYEN and STAFF of 

BOXOFFICE 

ON YOUR 35th ANNIVERSARY 

COLORADO SPRINGS 

Congratulations 

rrom 

Eleanor Griffin 

168 — 204 — 

'How to Be Popular' Song 

In National Promotion 

Advance copies of Teresa Brewer's Coi 

Records rendition of the title song frc 

"How to Be Verj'. Very Popular"' '201 

F'oxi have been sent to more than 3 

leading disk jockeys by the recording coi 

pany fully a month before the natioc 

release of the film. Advertisements 

music trade publications have been sche 

uled by Coral to alert thousands of deale 

TV and radio executives, jukebox ai 

dance band figures of the recording ai 

the song, penned by Jule Styne and Sarnn 

Cahn. SiDecial letters are being sent 

record and department store promotion 

executives apprising them of the nation 

release backing the disk. 

An assortment of material for windo 

counter and wall displays is being prepar> 

by the recording company, and will be c 

exhibition in hundreds of cities across U 

country. 

Additionally, all pubhcity emanal 

from Coral in the next two months 1 

award top play to "How to Be Verj". V( 

Popular." Music dealers are being 

to cooperate fully with exhibitors for loc 

advertising, pubUcity and exploitaUc 

campaigns. 

Airer Attacked by Jets 

As 'Annapolis' Stunt! 

Chet Borg's Mo-Kan Drive-In at Pto 

" 

Scott. Kas., was "attacked Cougar Ji 

planes on a recent Sunday afternoon. Tti 

public was invited to attend free and 

Borg "fight back" with a 21-gun aerii 

salute. The planes "attacked" from 

height of 2,000 feet. That night Boi 

showed "An Annapolis Story" and Nav 

recruiting circulars were distributed dui 

ing the day. Borg said when he heard tt 

Navj' planes were making a tactical trait 

ing flight in the vicimty. he booked tt 

picture and made the "attack " an-angt 

ments. The planes came from the neart 

Olathe, Kas., training base. 

New 'Lost City' Edition 

To ca-sh in on the merihundusinn potec 

tialities which stem from a nationwllf 

publicity campaign for a motion plctur< 

Harper S! Bros, has brought out and 

edition of Dana and Ginger Lamb'.s "Q 

for the Lo.st City," timed to the niUii 

release of the film. Harper outlets are M 

ing notified of local playdate.s of the 

lease to tie in with Ux-îl promotioas, SI 

many .scenes from the col.r feature U 

included In the book, Uio publisher ||> 

prepared extra-size reproductions from 

plates to u.se in window dlsplay.s. 

Trade on 'The Racers' 

.Juliu.s L.«iniiu. iiiaiiaKi'i ol llu' C'oKmy 

Cleveland, arranged wltli the midget aut 

racers apix-uring at the Cleveland Arei» 

every Friday night to display a car In til 

theatre lobby and to announce at Vt 

Arena the date that the Colony playtl 

"The llacers." In exchange lînim ga* 

the racers club a ili.spluy of racing time. 

DOXOmCE Showmandi«er 

July 

r>' aj 

liqtuM 

mnu' 

111 

•Mmi 

:.linil 

ICK iric 

mix I) 

f» ... 

IMHI 

>l«tl 

niK 

ESUUGI 

•»«» 

/» 

""Mil 

"

. . 

hw m\ serves 

the motion picture 

theatre 

^>iv^ 

KAUAD Of DAVY CROCKETT, THE 

(Wonderland! - .— - 

BIRTH OF THE BOOGIE (Seobrcozel -. 

EARTH ANGEL |OootM« Williams) ... - 

ELEPHANrS TANGO, THE (Emwion) 

EVERIOVIN' (Tonnen) _ 

FOOtlSHLY (Regent) . 

GIVE ME YOUR LOVE IStrollon) 

HEARTS OF STONE (Regent) 

HONESUY (Hill & Rang») ^ ..'-.. ^ _ 

I WANNA HUG YA, KISS YA, SQUEEZE YA 

(Afcl ... ——.. 

IT MAY SOUND StLIY IProgre»Iv*| 

dUt^ spRinc 

1955 

many top recordings of DUn^y hit 

laieat by Bill Haley 

riding high on all the charU 

great inacrunwntal by the ComTtuinderi 

Patti Page 

fine rendition by the Three Chuckli 

Don Cornell 

Still on top 

fine rendition by Kitty 

many good r Mtid ADIOS (Peer) 

)» UUIN- THE JACK pii 

(E. B. Morki) 

COME TO THE MARDI GftAS 

out 

(Pe«rL 

RYIN- HOME 

Mil's •< 

(Regent) 

FOR SENTIMENTAL REASONS (Duc)i«i) 

the Hit 

/Von-excfluively licensed by BMI 

WHEREVER THERE'S MUSIC 

BROADCAST 

:^0 p 

BMI-licensed music is heard everywhere, all the time 

—on radio and TV, in the home, the church, 

restaurants, night clubs, ballrooms, hotels, skating 

rinks, amusement parks, concert halls, juke boxes, 

motion piaure theaters and wherever there's mush. 

'600 SELECTIONS OF RECORDED MUSIC 

— in handy booklet form to give you a 

usable catalogue of recorded music . . . 

contains separate listings of Popular — 

Latin American — Instrumental — Semi- 

Classical — Country and Western — Rhythm 

and Blues — Religious . . . songs the 

whole world loves. 

•The "BMI PIN UP" SHEET is a special service provided by BMI to Motion Picture 

Theatres, as a convenient and current guide in programming popular song hits . . . 

Revised and brought up to date regularly. 

NEW YORK 

589 Fifth Avenue, New York 17, N. Y. 

THERE'S BMI 

USIC INC. 

• CHICAGO • TORONTO 

• MONTREAL 

: 

M''B>XOFFICE : 

: July 

2, 1955 

169

DORE SCHARY 

M-G-M STUDIOS 

' 

OXOFFICE 

: 

: July 2, 1955 

171

lie^ WldveA. 

From The Family 

mm^--^"":''f^&^M 

\ 

AND 

THE SEVEN UniEFOKS 

SUtcAn.eU 

172 UOXOFFICE :: July 2. 1955

Leland Hayward 

Productions, Inc. 

Completed: 

"Mister Roberts tf 

starring 

Henry Fonda • James Cagney 

William Powell • Jack Lemmon 

based on the play by 

Thomas Heggan £• Joshua Logan 

directed 

by 

John 

Ford & Mervyn LeRoy 

Preparing: 

CHARLES A. LINDBERGH'S Pulitzer prize novel 

"T/ie 

• // 

Spirit of St. Louis 

starring 

James Stewart 

directed 

by 

ERNEST HEMINGWAY'S 

Nobel and Pulitzer prize novel 

Billy Wilder 

"The Old Man and The Sea 

rr 

starrirtg 

Spencer Tracy 

FOR WARNER BROS. PRESENTATION ^^ss 

BOXOFFICE 

: 

: July 

2. 1955 

173

Congratulations to 

BEN SHLYEN 

and BOXOFFICE 

« ^ a- 

Warwick Productions 

Executive Producers 

Irving Allen 

A. R. Broccoli 

Now in Release — 

In Production — 

In Preparation — 

"A PRIZE OF GOLD" 

"SAFARI" 

"ZARAK KHAN" 

"THE GAMMA PEOPLE" 

CINEMASCOPE 

TECHNICOLOR 

Roloasod 

through 

COLUMBIA PICTURES 

174 BOXOFFlCt July J. 196«B'""-

THE HECHT-LANCASTER 

ORGANIZATION is noiv located in 

its new building, 202 North Canon Drive, 

Beverly Hills, California. 

The telephone 

number is: CRestview 4-6921. 

"MARTY," our latest 


release, appears to be joining "Vera Cruz" 

and "Apache" in the super-hit class. 

Smash openings in Chicago. Detroit and 

San Francisco follow continued record 

performance at the Sutton Theatre, New York, 

and award of the Grand Prize, International 

Film Festival at Cannes— the first 

American picture ever so honored. 

"THE KENTUCKIAN," Burt 

Lancaster's first as director-star, is being 

readied for special summer engagements. 

It's a stirring pioneer drama adapted by 

A. B. Guthrie, Jr., from Felix Holt's best 

selling yiovel, 

"The Gabriel Horn." 

"TRAPEZE," starring Burt Lancaster 

and Gina LoUobrigida starts 

July 15th in Paris. 

Sir Carol Reed directs. 

James Hill produces. 

AND IN PREPARATION 

"The Way West," A. B. Guthrie, Jr.'s 

Pulitzer prize-ioinning novel; 

"Until They Sail" by James Michener. 

Lesley Storm is ivriting the screenplay; 

"Elephant Bill," screenplay by James Webb; 

"Tell It On The Drums," Robert W. Krepps' 

new best seller with screenplay by 

Joseph Hatjes; "The Tall Dark Man" 

from the novel by Anne Chamberlain; 

"The Last Chukker," being 

developed by Jack Schaefer; 

"Too Much Man," a new 

comedy by Wolf Mankowitz; and last 

but not least, "The Bachelor Party" by 

Paddy Chayefsky, author of "Marty," 

to be directed by Delbert Mann. 

BOXOFFICE : 

: July 

2, 1955 

175

" 

July 

BEL-AIR 

Productions 

—Ready for Release— 

"DESERT SANDS 

\\ 

—In Release— 

BIG HOUSE U.S.A." 

"SHIELD FOR MURDER" 

'THE YELLOW TOMAHAWK" 

"BEACHHEAD" 

"WAR PAINT" 

SUPERSCOPE 

COLOR BY TECHNICOLOR 

—Shooting— 

"FORT YUMA" 

COLOR BY TECHNICOLOR 

Aubrey Schenck 

—In Preparation— 

"REBEL IN THE TOWN" 

"FRONTIER SCOUT" 

"THREE BAD SISTERS" 

Howard W. Koch 

RELEASED THRU UNITED ARTISTS 

Rogers and Cowan 

Public 

Relations 

BEVERLY HILLS 

NEW YORK 

176 BOXOFFICE ; 

2. lMlfl(l:iy,g

BOXOFFICE : 

: July 

2, 1955 177

: 

World Premiere Campaign 

FIRST FILM HOUSE FEATURED 

IN PROMOTION FOR COBWEB 

Booklets on Psychiatry Distributed 

For the Opening at Pittsburgh 

Every radio and TV station and newspaper 

in Pittsburgh put their best foot forward 

in behalf of the benefit world premiere 

of "The Cobweb" at the J. P. Harris 

Theatre there. The promotion was threesided, 

combining the golden anniversary 

of the founding of the Harris entertainment 

enterprises, a Variety Tent 1 benefit for 

the Rosalia Foundling Home and the film 

itself. 

The Harris circuit traces its origin to 

the Nickelodeon, regarded as the world's 

first exclusively motion picture theatre, 

which opened in 1905. 

MGM field exploiteers participated in 

the many-sided promotion with J. P. Harris 

publicists. 

Jarma Lewis, new MGM star, was in 

Pittsburgh two days in behalf of the premiere 

on her first personal appearance 

trip for MGM. 

Displays included a replica in PYank & 

Seder's department store of the Harris 

Nickelodeon, which was on the original 

site of the store. Other displays contrasted 

old and new motion picture projectors and 

compared fashions 50 years ago and today. 

Other promotions: 

Five thousand booklets on psychiatry 

were distributed on main thoroughfares by 

a man dressed in a doctor's white starched 

coat and a model in a nurse's uniform. 

The booklets also were sent to critics, columnists 

and radio and TV personalities 

with special notes stating, "So you think 

you are a critic!" 

Special window cards directing attention 

to "The Cobweb" Bantam edition were 

posted in 500 stores. Twenty 10x24 displays 

were set 

up at the Pittsburgh airport. The 

menus at the Roosevelt Hotel, where some 

of the celebrities stopped, were printed up 

as a motion picture salute in recognition 

of the Harris golden anniversary and "The 

Cobweb" premiere. Other hotels also followed 

suit, as well as Murphy's five and 

dime lunch counter offerings of the day. 

Newspapers ran teaser ads for ten days 

before the op>ening and special stories appearing 

in the Post Gazette and Sun Telegraph 

for at least 12 to 15 days, special 

art accompanying the stories especially 

prepared for the occasion. 

Sjjecial trailers were run in all of the 

circuit theatres in the Pittsburgh area 

tying in the premier with the Harris circuit 

golden anniversai-y of the first continuous 

motion picture theatre. 

A contest to stimulate interest in the 

Nickelodeon per se was developed whereby 

the public was asked to identify personalities 

in an original photograph taken 

of the first dedication ceremonies. Newspapers 

offered free tickets for the premiere 

for winners. Bookmarks were distributed 

by the Carnegie Librai-y to bookstores 

which displayed the regular and 

pocket size copy of "The Cobweb." 

Special screenings were held for the 

critics and celebrities to take advantage 

of the pivotal theme. John L. John. MGM 

field press representative, invited leading 

p.sychiatrists to a special "closed" screening. 

Theatre at New Haven 

Becomes Jail in 3-D 

For "Women's Pnson" and "Ten Wante 

Men" at the College, New Haven, Conn 

Manager Sid Kleper constructed a fu 

theatre false front, with a 3-D effect, t 

simulate a jail cell. The display eve 

covered the returns and boxoffice. O 

op>ening day, Kleper had a model garbe 

in a prisoners uniform on duty with th 

display. 

In the lobby. Kleper used two three 

dimensional set pieces, using six-sheet cut 

outs of Cleo Moore behind bars. 

Local radio stations cooperated with a 

anagram contest on 'WNNO and a limeric i 

contest on WKTiT. Kleper contacted th 

police department to loan the theatre it' 

gun display for the lobby, and he gav 

guest tickets at local shooting galleries a 

prizes in marksmanship contests. 

For "Bedevilled." Kleper distribute< 

1.000 jumbo two-color heralds door-to-dooi. 

in parked autos and as inserts at 'Val' 

University. Leading soda and ice creanj 

bars featured a "Bedevilled" soda, and th 

day before opening, Kleper had a boy ii! 

devil costume touring the streets 

carrying 

a sign reading, "I am the power behini; 

the scenes in 'Bedevilled,' etc." 

Stills of Steve Forrest and Anne Baxte 

were used with a suitcase display in a lug 

gage shop window, and a men's clothinj' 

store used a Steve Forrest still and cardj 

in its windows. 

Guess-the-Cost Contest 

Plugs Remodeling Job 

A contest designed to impress patron: 

with the magnitude of a theatre refurbishing 

job was conducted by Manage: 

Louis Lutz at the 6-Mile Uptown Theatre li 

Detroit. Lutz had a film trailer made ui 

heralding the contest and the remodeling 

Contestants are asked to estimate the cos» 

of the renovation job. 

First prize, for the contestant cominf 

closest to the actual cost, was to be $10( 

in cash: the second prize a season pa.'^s foi 

two adults for two years. The next IKclasest 

estimates received a pair of admission 

passes. 

Renovation at the theatre includes ne« 

seating, and the chair company will put 

up the $100 cash prize and furnish n ne* 

chair di.splay for the lobby. The thontre 

also will be re-carp>eted. 

i 

Garnering unusuol attention in theatre lobbiri it Ihit 60>80 display on "The Cobweb " Here, the 

display appcors in Locw's State on Broadway as William Phillips. Locw'i Theotre divilion hood (right), 

points out an interesting angle to Jomos Bruno, manager ol Ihu theatre. 

178 — 206 — 

110-Year-Old Uniform Used 

In 'Long Gray' Display 

A 110-year-old Wcsi Pi)int unilorni, borrowed 

from the Army lit-serve Miiscun) 

along with other Army and West Point 

curios, was the focal point of a lobby display 

.set up by Ralph Lnntormnn, city 

manager for Wnlti-r Rcade Theatres In 

Morrlstown, N. J., when "The Ixinu Gray 

Line" played nt the Community Theatre 

Ijuilerman was able to borrow the relic* 

by workliiK with tlie Army Re.serve. Ttiat 

body also used openln« night as the occasion 

to publicly present awards to .several) 

reservists from the Community stage. 

BOXOmCE ShowmandiMr :: July 2, 1

NATIONAL THE 

ELMER C. RHODEN 

PRESIDENT 

FOX WEST COAST THEATRES CORPORATION 

JOHN B. SERTERD, President 

EDWIN F. ZASEL, BEN. Mq» 

lFOX INTER-MOUNTAIN THEATRES, INC. 

prRANK H. RICKETSON, JR.. Presioent 

FOX MIDWEST THEATRES, INC. 

RICMARO P. BROUS, President 

SENN t-AWLER, Gen. Mgr. 

EVERGREEN STATE AMUSEMENT CORPORATION 

WIUUIAM THEDfORO. GeN. Moo. 

FOX WISCONSIN THEATRES, INC. 

GORDON HEWITT, GEN. MdR. 

ROXY THEATRE, NEW YORK CITY 

^WIl-L.fAM MaCUAiR, Managing Director 

FOX THEATRE, DETROIT 

DAVID M- IDZAL., Managing Director 

FOX THEATRE, PHILADELPHIA 

jkfSOCD SEfDENBERG. MANAGING DiRECTOfl 

BOXOFFICE : 

: July 2, 1955

HAPPY BIRTHDAY, BEN SHLYEN 

Your friends in Canada 

congratulate you on thirty-five 

years of service to our industry 

FAMOUS 

PLAYERS 

CANADIAN CORPORATION, LTD. 

180 BOXOFFICE July 2. IS

TAKE A BOW 

BOX- 

OFFICE 

THIRTY-FIVE 

YEARS OF 

PROUD SERVICE 

TO THE 

MOTION PICTURE 

INDUSTRY 

^ 

STANLEY 

WARNER 

ClNEniVMA 

CORPORATION

'' 

July 

Bread, Meat and Cars 

Serve for Trodigal' 

At Baltimore Hipp 

Supported by Aimour Co. and Dodge 

Motors, Irving Cantor, manager of the 

Hippodrome in Baltimore, scored heavily 

in his promotion for "The Piodigal." 

Through the Ai^mour national tieup, 

grocery stores and supermarkets all over 

Baltimore plugged the film on radio, in 

newspaper ads, 200 window cards, 10,000 

heralds, in addition to 25 one-sheets on the 

name-contest for Tania Elg. 

Local Dodge dealers supplied Coronet 

models for cars which were bannered with 

the contest information plugging the picture. 

M. R. Rappaport of the I. M. Rappaport 

office, promoted 3.000 double 

slices of bread in cellophane bags with a 

throwaway attached. The Hollywood 

Bread Co. also provided 1,000 table tents 

free for distribution to restaurants. 

Station WCBM used the special star interview 

with Lana Turner. Laurie & Eve 

Allwyn had daily plugs on the American 

Store program. WFBR tied up with Club 

1300, the women in the audience receiving 

meat sandwiches, the meat being furnished 

by Ai-mour and bread by Hollywood. Delvale 

provided ice cream and Gossin furnished 

soft drinks. Armour made up and 

served the sandwiches, the stunt taking 

place a week ahead of opening and continuing 

until Rappaport opened the picture. 

The Evening Sun gave special art on 

Lana Tui-ner 11 days ahead of opening 

and a few days before. The American dayand-dated 

with the Sun by using a special 

streamer and art on the picture, theatre 

and opening date. 

Parasol and Perfume 

In 'To Paris' Ballyhoo 

For "To Paris Witli Love" flay Mc- 

Namara, Allyn, Hartford, Conn., had a 

model can-ying a para.sol walking through 

the downtown area, with proper signs. 

She also carried a bottle of perfume. Mc- 

Namara also mailed 2,000 letters to a 

selected roster of residents. 

Pan American World Airways cooperated 

with a window di.splay, and a clothing store 

featured a window display of Ficnch imported 

fashions. 

"Name as many films as you can remember 

with the woid, 'Paris,' therein," 

was subject of a pass-awarding contest 

planted on WCCC. 

Scouts Boost 'Jamboree' 

Till- loiiil I5(»y .Scout Council i)rovlded 

blowup panels of Cubs, Scouts and Senior 

Scouts for u.se by Manager George Kemblc 

In building a mammoth lobby display for 

"Jamboree" at the Strand, Perth Amboy, 

N. J. Kemblc also liad discount tickets 

mailed by the council to the parclils of 

Scouts; had the Scouts "take over" operation 

of the theatre on opening night of Ihe 

film, and had Scout activities on stage. 

182 

New One-Sheets Promote Fox Short. 

FECIAL 

Added 

Attraction 

Cinemascope 

SHORT SUBJECT i. 

COLOR 

IV5% 

special 

Added 

Itraction 

1^ 

\ 

aOhCENTUm'-FOX 

CINEMASCOPE 

FESTIVAL 

COLOR 

i 

f 

s 

NEWEST SCREEN THRILLS 

in the field of 

SPORT,.. ADVENTURf 

and 

THE WORLD TODAY 

Twentieth Century-Fox is emphasizing what the company calls the re-emergence 

of the short subject from "the back shelf" and its "fast return as an important 

component of good theatre programming." 

The short subjects sales department, headed by Lem Jones, has started a campaign 

to tell the trade and public about the company's C'inemaScope shorts and 

Terrytoon releases. .\s part of the campaign, three new one-sheets have bt-en made 

available through National Screen .Service. 

One calls attention to three classifications— "Sports and .Adventure." "World 

Today Through C'inemaScope" and ".'Musical Cameos." The second is devoted to 

Terrytoons. The third highlights C'inemaScope short subject festivals which can 

be substituted for second features. All accessories are in color. 

Promotional Aids on Current Releases 

Supermarkets, grocery and food stores in 

more than 400 cities will participate in promotion 

of "The Seven Year Itch" in a tieup 

set by 20th-Fox with the National Potato 

Chip Institute. The tieup is pegged to a 

sequence in which film stars Marilyn Monroe 

and Tom Ewell celebrate a birthday 

with potato chips and champagne. Included 

in plans are newspaper ads, TV 

and radio advertising and extensive pointof-sale 

and theatre exploitation. 

Columbia will put more than $250,000 

into saturation ad campaigns, built around 

television, radio and newspapers, for its 

600-theatre opening of "It Came Prom Beneatli 

the Sea." 

Kickoff newspaper ads, niaiiy of them 

full-page, will list every playdate In the 

papers' circulation areas. The followup 

push will be made with extensive TV spots 

and on radio. The Columbia exploitation 

department is sending out a 30-man field 

foi'c-e to aid thcatremen in the campaigns. 

Exploiteers and exhibitors have been l.ssued 

.special theatre promotion kits, with a stunt 

manual desci iblng more than a dozen ballyhoos. 

Pour thou.salid book and ilcpai Inunl 

stores in 2:iH cities will participate m a 

promoilDnul campaign on 20lh-n)x's "Violent 

Saturday. tlelng In with the 

" 

Iliirpei's 

edition of W. 1,. Heath's best-selluiK novel 

— 208 — 

I 

.q 

The drive will concentrate on exploilati( 

and advertising on the local level. 

An assortment of merchandising aids 

been prepared by the book publislier fof 

window, wall and counter displays, and afi 

mats linking the book and film are avail' 

able for newspaper book section and rum 

of-the-paper insertions. 

A humorous brochure, 

with an international 

flavor, has been prepared by MOM 

to win friends and influence exhibitors fo 

their forthcoming release, "Guys and 

Dolls." The 12-page folder titled. "The 

Word Is Getting Around About Sainud 

Goldwyn's 'Guys and lX>lls.' " has been 

mailed to exhibitors, key motion pieti 

executives and newspaper li.sts. lUustr 

tions on inside pages present an MGM inspired 

tour of Uic globe witlj characters In 

various countries commenting on the Goldwyn 

production, several of them in their 

native tongue. The last two pages caiTT 

the film credits while Leo Is pictunxl extending 

a welcome back greeting to t 

framed portrait of Ooldwyn on the baokJ 

CONTROL TRAFFIC . . . AVOID CONFUSION WITH 

DIT-MCO PATENTED RAMPLIGHTS 

lllumlnatei romp numbar ... I 

tnlronc* . . . tlwwi whtn ramp b fall. I«ili> 

controlled by altandanH. 

COMPACT . . . ATTRACTIVI . . . tCONOMICAL 

ORIVMN THIATRI MFG. CO. 1|».rj:'c*u,.'M;* 

bOXOrnCE Showmandmot : 

L', lUSS 

I 

•>%i

I 

Best 

Wishes 

AMERICAN BROADCASTING- 

PARAMOUNT THEATRES. INC. 


^ne l/Uorlci-humous 

ROXy MffiE 

New York 

BOXOFFICE :: July 2, 1955 183

WE ARE PROUD 

TO JOIN IN THE 

35TH 

ANNIVERSARY 

CELEBRATION OF 

dên ^ktuen 

AND 

BOXOFFICE 

BEST WISHES FOR MANY 

MORE YEARS OF SUCCESS 

Mercantile Bank and Trust Co. 

1119 WALNUT ST. KANSAS CITY, MO. 

186 BOXOFFICE :: July a. 1956 1 Ctitjj


to 

BEN SHLYEN 

on the 35th birthday 

of 

BOXOFFICE 


to 

BEN SHLYEN 

from 

ALFRED STARR 

Best 

Wishes 

BEN 

SHLYEN 

FABIAN 

THEATRES CORP. 

NEW ENGLAND THEATRES, 

M. J. MULLIN, President 

INC. 

1585 Broadway 

New York, N. Y. 

CONGRATULATIONS FROM CANADA! 

(just across the friendly border) 

WE ARE PROUD TO SALUTE BEN SHLYEN ON HIS 

SSth ANNIVERSARY! 

4 

THE J. ARTHUR RANK ORGANISATION (CANADA) LTD. 

THE ODEON THEATRES (CANADA) LTD. 

J. ARTHUR RANK FILM DISTRIBUTORS (CANADA) LTD. 

]lbXOFFICE : 

t 

: July 2. 1955 

187

. 

. , contribute 

GREETINGS 

to 

BOXOFFICE 

... a Constructive 

Influence in the 

Theatre Business for 

35 Years . . 

from 

Another 

"Old-Timer" 

UNITED 

FILM 

SERVICE 

Founded 1910 

We, too, do our best to be a constructive 

influence in this business 

. . . for exarr.ple 

Your 'Leading Citizens' 

series of mailings currently building 

boxoffice for our exhibitor 

friends. 

to 

Available without charge 

theatres that screen United Film 

advertising. 

United Film Service. Inc. 

2449 Charlolto Kansas City, Mo. 

Congratulations . 

. . 

Dancing Cutouts on Cake 

Bally 'Glass Slipper' 

A Eidiit cake placed in a local bakerj' 

window, with cutouts of Leslie Caron dancing 

atop it. was a feature of the campaign 

for "Ttu- Glass Slipper" set up by Sid 

Klepcr, manager of the College. New Haven. 

Conn. 

contest on station WELI and had 

Kleper also used a two-day .song-identification 

music store tieups with the Eddie Fisher 

recording of "Take My Love" from the 

film. He distributed 1.000 balloons, and 

had a girl dressed in a "Glass Slipper" 

gown distributing them the day before 

opening. He stenciled "Glass Slipper" on 

barricades, sidewalks, curbs and intersections, 

and he used a sound truck on the 

streets for one day. 

Merchants Give Books 

Harry Wiener, Oswego, Oswego, N. Y., 

.sold six merchants on the idea of purchasing 

200 gift twoks to be given to senior high 

school graduates. He advertised in his newspaper 

ads that the ideal graduation gift is a 

cift t)ook. He also got a sorority at the college 

to sell $300 worth of books, giving them 

their commission to pay for some of the 

end-of-the-year activities. 

AD MATS 

WINDOW CARDS 

CALENDARS 

- HERALDS 

'ÂCr^êR^f^^' 

THEATRE ADVERTISERS 

. 

aOX Tn OMAHA. NEUASKA 

SINGLE OR DOUBLE FACE 

40-in. DIRECTIONAL LIGHTS 

Prfifenl confusion 4iid jccidmts . 

ulrly and rnjoymrnl. 

BEN SHLYEN 

on the 

to pjltron 

ARROWS 

. ENTRANCES . . . 

SPECIAL WORDING 

EXITS . . 

E.i(y to trc dirrttiont mtani efficient traffic control. 

COMPACT . . . ATTRACTIVE . . . ECONOMICAL 

DRIVE-IN THEATRE MFG. CO. T.n^.rcT/'M*." 

35th Anniversary of 

BOXOFFICE 

MANOS ENTERPRISES, 

MICHAEL MANOS, Preiident 

inc. 

188 210 — 

/ 

Nickelodeon Nighis 

Score at Mich. House 

"You just got to have a gimmick •.;. 

has public acceptance." says Bert Penae 

owner-manager of the Shores Theatre 

St. Clair Shores, a Detroit suburb, repor 

ing on the success of his 11 -day exper 

ment with Nickelodeon nights. Dunn 

• 

period, Penzien plugged the theme (•; 

old days of the movies and the va'.i.' 

the nickel by using the advertising then, 

of "Bring another person with you for 

a nickel." 

Five-cent ticket admissions totaled 1,( 

during the period for the 740-seat h 

Penzien found that he was S58 ahead 

this time of year, that is good. I gene) 

look forward to losing money in A] 

May and June, ' he said. "This gag w 

well and the patrons hke the idea." 

The nickelodeon idea ihould be 

stricted to week nights, however, and 

used on Saturdays and Sundays, 

cautioned. 

Admitting to some advance apprehe 

that patrons would team up to virti 

cut their admissions in half. Penzien foi 

instead that in most cases this mi 

bringing the wife, friend, son or daughi 

Penzien tried the idea of giving away 

passes through a local supermarket 

June, and received less than 50 back, 

e.xperience confirms his unusually suci 

ful result with Nickelodeon nights. 

Further confirmation was his own decl' 

sion to make the pohcy continuous for 

balance of the summer on Thursday nighl 

Senior Class Is Hosted 

At Midnight Film Party 

L. G. Yo.xtheinicr of the Texas a] 

Franklin theatres. Bay City. Tex., joi 

with other local businessmen in providing 

an all-night party for tlie 1955 s. luoi 

class, composed of 90 members. 

As his part of the party, Yoxthelmei 

offered a midnight movie party, with docorations 

including grass runway to th« 

theatre, four chrome posts trimmed wi 

the school colors, and home-made graduation 

hats, which were perched on a tree 

in the inner foyer, with flowers surround 

ing the tree. 

The marquee read: "1955 Seniors. Thit 

Is Your Ufe." Motion pictures of the proceedings 

were taken when the youngsters 

entered the theatre. When all were scatiHl, 

slide pictures of the graduates and their 

teachers at very young ages were shown. 

This took one hour and Yoxthetmer saldi 

the audience really enjoyed It. PoUowliHi 

this, n film which hud not playtnl at tht 

theatre yet was shown The theatre pnrtf 

Insli-d three liours and 20 minutes, 

Chase' Rooks to Patrons 

AuioKruplitd copies of "The Sen Chase* 

I he best -selling novel by U Col AiulroW' 

cireer. Marine Corps wiir heiti and author, 

were picscnted to patrons of the New York 

T'uramount Theatre on opeiitiig moniing. 

BOXOrriCE Showmandi.cr July U. 10St tUiTld 

1

I 

IT IS A PLEASURE 

I 

TO WISH 

BEN SHLYEN 

AND 

BOXOFFICE 

CONTINUED SUCCESS ON THEIR 

35tli 

^,mnwei^dari f 

WE ARE HAPPY TO BE 

ASSOCIATED WITH THEM 

The 

FIRST NATIONAL BANK 

OF KANSAS CITY 

14 W. lOTH ST. KANSAS CITY. MO. 

OXOFFICE : 

: July 

2, 1955 189

— 

To Ben Shlyen: 

k 

"'^jM 

To Hen Shlyen on the occasion 

of BOXOFFICE's 35tli anniversary 

ana our appreciation ror 

their constant devotion to 

serving tlie nest interests of the 

motion picture inaustry. 

JEFFERSON AMUSEMENT CO. 

EAST TEXAS THEATRES INC. 

JULIUS M. GORDON 

PRESIDENT 

Here is a toast to the 

coming thirty-five years 

of Movies and Shlyen! 

Producers: 

Joe Cordero 

We can use "scope" films 

cash in New York — for Cuba, 

Colombia, Argentine and 

Spain. 

Submit your subjects if you do 

not wont frozen assets. 

J. A. CORDERO 

HOME OFFICES. 

BEAUMONT, TEXAS 

723 SEVENTH AVENUE, NEW YORK 19 

Our entire staff from coost to 

coast joins with me in extending 

my warmest, best wishes ond congratulations 

to 

BEN SHLYEN 

( 

and 

BOXOFFICE MAGAZINE 

on 

its 

35th 

Anniversary 

Charles L Casanave 

Piciidcnt 

Fred Astaire Dance Studios 

18; rntk A»rnuc, New York City 

190 

BOXorncE juLv s. iw*

Congratulations, 

BEN, 

On the 35th Anniversary of 

BOXOFFICE 


To My Good 

Friend 

BEN SHLYEN 

RANDFORCE 

AMUSEMENT CORPORATION 

SAMUEL RINZLER 

EMANUEL FRISCH 

HAROLD RINZLER 

Who thirty-five years ago 

published the first BOXOF- 

FICE and has kept abreast 

of the progress in the Motion 

Picture Industry since 

that date. 

A. H. BLANK 

TRI-STATES THEATRE CORP. 

Congratulations to Ben Shlyen 

DES MOINES, IOWA 

SHEA THEATRICAL ENTERPRISES, INC. 


to 

JAMESTOWN AMUSEMENT CO. 

BEN 

SHLYEN 

Gerald Shea, President 

on his 


Success to Our Own 

BEN 

SHLYEN 

and 

BOXOFFICE 

COMMONWEALTH THEATRES 

KANSAS CITY, MO. 

The Staff of the 

CRITERION THEATRE 

BROADWAY 

BOXOFFICE : 

i 

: July 2, 1955 

191

; July 

} 

To 

BEN SHLYEN 

As the producers of 

^

I 

! 


I 

Warner 

i 

I 

! PAXJIi 

I 

Congratulatory Letters 

, 

JDear Mr. Shlyeri: 

on your 35th anniversary. 

I have always enjoyed reading your magazine. 

[Pittsburgh Manager 

Bros. Pictures 

Dear 

I 

Ben: 

JACK KALMENSON 

have been a constant reader of your 

'magazine, BOXOPFICE, and I rate it as one 

lof the top papers of the industry. Conjgratulations 

on your 35th anniversary. Keep 

up the good work. 

KRXJMENACKER 

Warner Bros. Sales Manager 

Pittsburgh 

Dear Ben: 

It really gives me a great pleasure to send 

you my heartiest congratulations on your 35th 

anniversary of BOXOFFICE. Many of these 

years I have spent both in exhibition and 

distribution, and it always has been a pleasure 

to read your paper. I hope that you may 

continue many, many more years of publication, 

and enjoy good health. 

DAVID C. SILVERMAN 

RKO Pictures Branch Manager 

Pittsburgh 

Dear Mr. Shlyen: 

Happy to hear of your 35th anniversary at 

BOXOFFICE. Congratulations and best 

wishes for your continued success. 

DAVID KIMELMAN 

Branch Manager 

Paramount Rim Distributing Corp. 

Pittsburgh 

Dear Ben: 

Congratulations and best wishes on your 

35th anniversary. It sounds like a long time, 

but as memory serves us for a record of many 

happy years that we have spent in this industry, 

it does not seem so long, since time 

passes so fast. May the future bring you 

increased happiness and every success, and 

may you continue in good health to add 

further to your contributions to this great 

industry. 

Central Sales Manager 

MGM Pictures 

Pittsburgh 

JACK MALONEY 

Dear Ben: 

Ben Shlyen, a name that is known and 

honored from coast to coast. Congratulations, 

Ben, on this your 35th anniversary. May 

the good Lord bless and keep you through 

many more years. 

JAMES H. ALEXAJTOER 

Alexander Theatre Supply 

Pittsburgh 

Dear Ben: 

This coming July of 1955 should be a most 

happy period for you as we believe it is your 

35th anniversary with BOXOFFICE magazine. 

You can well be proud of your years of 

progress during which you have not only 

represented a career of the highest ethical 

standards, but also one of genuine service to 

the industry. Accept my best wishes for 

Aj^ -^..^wi*: 

A Tribute to the Publisher 

By R. F. KLINGENSMITH 

Pittsburgh correspondent for 

BOXOFFICE siTice 1928 

PITTSBURGH—The motion picture 

business was well on its way when a 

youngster named Ben Shlyen embarked 

upon a publishing career designed 

to forward the silent flickers 

and the industry standards. Cradled 

in Pittsburgh, the Nickelodeon had 

spanned the nation when Ben took 

typewriter in hand to report on the 

workings of the film industry's branches. 

After 35 years he continues more 

active than ever in bringing the news 

of production, distribution and exhibition, 

innovations in equipment and 

fixtures, to investors in the industry at 

home and abroad. 

Back in Pittsburgh in 1920, pioneers 

had struck gold as moviegoing was an 

established and happy habit. The Warner 

brothers had gone on from the distributing 

business here to the production 

field, and the late Richard A. 

Rowland was a great power in production 

and distribution. He operated calcium 

light concerns here before he 

was 20 years of age and the motion picture 

business naturally reached out for 

continued good health, success and prosperity. 

MGM Branch Manager 

Pittsburgh 

Dear Ben: 

RALPH PIELOW 

Congratulations on your 35 years as publisher 

and editor and chief of BOXOFFICE. 

It has been my favorite paper aU this time 

and I hope you continue to publish it for 

another 35 years. 

JACK JUDD 

Columbia Kctures Manager 

Httsburgh 

Stern Succeeds Snaper 

As Jersey Allied Head 

NEW YORK—Sidney Stern, president of 

Columbia Theatres, has been elected president 

of Alhed Theatre Owners of New Jersey, 

succeeding Wilbur Snaper, who held the post 

for five years. Stern is a former vice-president 

of the unit. 

Others elected: Louis Gold and John Harwan, 

vicepresidents; William Basil, secretary; 

A. Louis Martin, treasurer; Harry Sheer, 

sergeant at arms, and Irving Dollinger, board 

chairman and representative to National 

Alhed. 

The directors are Henry Brown, Maurice 

Spewak, Howard Herman, John Pioravanti, 

Herbert Lubin, Harwin, Jack Unger, William 

Infold and Richard Turtletaub. 

Snaper and Dollinger were praised for their 

service on the Emergency Defense Committee. 

The Audience Awards poll of the Council 

of Motion Picture Organizations was endorsed. 

Snaper is a co-chairman of COMPO. 

Mi'^",f/'f

WHAT THEY WERE DOING IN 1920 

NEW YORK: 

Joseph M. S«ider, president of Associated 

Prudential Theatres, operated half a dozen 

theatres in New Jersey and was the second 

president of Theatre Owners of New Jersey. 

He now operates 65 theatres in New York. 

New Jersey and Connecticut. 

Walter Hlg^fLns, general manager, Associated 

Prudential, was attending law school. 

Edward L. Hyman, vice-president of American 

Broadcasting-Paramount Theatres, was 

managing director of the Mark Strand Theatre 

in Brooklyn. 

Solomon M. Strausberg, president of Inboro 

circuit. New York, was entering Commercial 

High School in Brooklyn. 

Lee Newbury, president of Independent 

Theatre Service, New York, organized the 

Newbury circuit the preceding year. 

Simon H. Fabian, president, Stanley Warner 

Management Corp., was in film distribution 

in New Jersey and was readying himself to 

enter his father's extensive circuit. 

Sam Rosen, executive vice-president, Stanley 

Warner, was in the cotton, textile and 

jewelry business and did not enter the film 

business until 1927. 

Harry Kalmine, Stanley Warner vice-president 

and general manager, was manager of 

a small New York City theatre following service 

in World War I. 

W. Stewart McDonald, Stanley Warner vicepresident 

and treasurer, was attending Carleton 

College, Northfield, Minn. 

Nat Lapkin, Stanley Warner vice-president, 

was attending elementary school. 

David Snaper, whose son Wilbur is general 

manager of Snaper Theatres of New Jersey, 

was operator of four theatres in that state. 

Joseph V. Vopel, president, Loew's Theatres, 

was manager of Loew's Victoria Theatre, 

125th street. New York. 

Eugene Picker, vice-president, Loew's Theatres, 

was a.ssistant manager at Loew's Spooner 

Theatre, Bronx, New York. 

John Murphy, vice-president, Loew's Theatres, 

was a high school student and golf caddy 

for Loew's executives. 

Ernest Emerling, sulvertising-publiclty head, 

Loew's Theatres, was assistant scenic artist 

and publicist for the Victory Theatre, Dayton, 

Ohio. 

Eddie Dowden, assistant publicity-advertising 

director, Loew's Theatres, was a deputy 

U. S. marshal. 

Dave Levy, U-I metropolitan New York district 

manager, was a salesman for Paramount 

in New York. 

Nat Goldberg, assistant U-I metropolitan 

New York district manager, was a booker for 

U-I in New York. 

Nat Cohn. New York district manager for 

Columbia, was a Universal film examiner. 

Saul Trauner. New York manager for Columbia, 

assistant office manager for Pathe. 

M>Ton Saltier, New York manager for 

Paramount, was attending school, but at the 

same time was directing a little theatre in 

a project set up by Rabbi Stephen Wise at the 

Free Synagogue and another "little theatre" 

at the 92nd Street YMHA. 

Ben Abner, New York district manager for 

Warner Bros., children's clothing business. 

Leonard S. Gruenberg. New York metropolitan 

district manager for RKO. entering 

kindergarten. 

Harry Brandt, president. Brandt Theatres, 

New York, film salesman for World Pictures. 

Abe Dickstein, New York 20th-Fox manager, 

was 5 years old and just entering Public 

School 170 in Manhattan. 

Leon Rosenblatt of Rosenblatt-Welt Theatres, 

owner-operator of six theatres for the 

circuit. 

D. John Phillips, executive secretary, Metropolitan 

Motion Picture Theatres Ass'n, New 

York, graduated from Public School 52, Manhattan. 

Walter L. Titus jr., eastern division sales 

manager of Republic, star pitcher on the 

sixth grade team at Trinity School in New 

York. 

SAFEWAY 

WITH 

TOILETS 

You Can Enlarge Your Operation 

ADD 

MORE SPEAKERS... 

MORE TOILETS 

Yet Use 757« Less Wotcr Thon You Are Now Using 

Without Enlarging Your Present Drainage Field 

SAFEWAY TOILETS FLUSH CLEAN WITH 1 Qt of Water 

SAFEWAY 

SANITATION 

Box 34 Buffolo 15, N Y 

Joe Wohl. New York manager of R«pu)L 

attending Public School 64. 

' 

Sam Rinzler, president of the Randfoi' 

Amusement Corp., owner-operator of elg 

theatres, compared with 30 today. 

Herman Becker of the Rugoff & Beck 

circuit. New York, second year in exhibitlc 

In 1918 he bought a store show that seat 

148. 

Harry A. Harris, president of Harris The 

tres. New York, had been in exhibition o. 

year aft«r engaging in commercial and mt 

cantile fields. 

Jack Hattem, buyer and booker for Inte 

boro circuit. New York, was the operator 

two Brooklyn theatres. 

Abraham Leff, New York exhibitor, w 

| 

operator of the Madison and Tiffany thei 

tres in upper Manhattan. 

George Reisner, New York exhibitor, w 

operator of the Scenic Theatre in Brookly 

Maxwell J. Wallack, New York exhibit( 

entered exhibition with the purchase of tJ 

Lucky Star Theatre in Manhattan. 

Saal GottUeb, MGM New York dtstrti 

manager, manager of the home office > 

Loew's theatre division. 

Herman Ripp, MGM assistant esistern sal. 

manager, attending publ.c school in Croto 

N. Y. 

Lou AUerhand, MGM New York and Ne 

Jersey branch manager, entering high schM' 

in Ne\\' York. r 

Ben Forma, New York exhibitor who star 

ed in 1906, operated the Windsor and Malbi 

theatres on Grant street. He still operat(| 

the Windsor. 

j 

Julius Joelson of J. J. Theatres was a pnci 

ticing attorney. 

Montague Salmon, managing dlrecl 

Rivoli Theatre. New York, operator of 

small film theatre near Galveston, Tex. 

Phil Reisman, president of Todd-AO, 

mount salesman. 

Benjamin Knobel, metropolitan New Y( 

exhibitor, operator of Valentine Theatre. 

BUFFALO: 

K 

i' «' 

4-> 

«1 

ilmoi! 

.Murphv. inanaglng director. Gen' 

>'inrent R. McFaul, general manager 

circuit for Loew's, was treasurer of the 

Street Theatre. 

Elmer F. Lux, president. Buffalo commn 

Kobrrt T. 

council and head of Elmart Theatres, was K 

usher in the Sylvia and Fillmore theatres 

Dewej- Jlichaels, head of Michaels Entcn 

prises, operating the Palace. Keltlis and othe 

theatres, started in exhibition at the Plas 

Tlieatre 

Albert I', and Lydia Behllnc. heads of th 

Bchling circuit, opened the Sylvia TheatM 

Ten years earlier they hud openod the PUl 

more. 

Al Becker, Eastern Tlieatre Supply Co., « 

uperuting his own theatre supply busiro 

which ho hud started in 1905. 

Tonstantlne J. Bu-sil, president, Basil Ba 

Icrprl.ses. owned cnndy stores in Buffalo 

Niagara Falls, operntniK a wholesale and r» 

lull business with his three brothers. 

Arthur Krollck, district nirtnager. UW 

Buffalo and Rochester, was in the fifU 

urudo In »;nuninar .school In Rochester 

Charles B. Taylor, as.soclate district man 

uKcr, irPT, was iLsslstniit city editor nf th> 

lliitfalo FvcnInK News. 

(iriiriir M. .MiirKi-nuji, iiianaRlng dIrectM 

HiiMls Lafayette, wa.s initiiiigrr of tJip Ut* 

Charlie Hayman's strand and Cataract il 

Niagara Fulls 

194 

BOXOmCE : 

: July 

2, 1»S. 

lifFiCE

. Ben 

' 

I 

tury theatre, was branch manager of Pioneer 

Film Corp. 

Carl J. Rlndcen, manager, Shea's Buffalo, 

Iwas assistant treasurer of the old Shea Court 

Street vaudeville theatre. 

John W. Sawyer, projection chief at Cinerama 

Theatre, was chief projectionist at 

the Criterion Theatre. 

George J. Gammel, head Gammel circuit. 

was in the cigar manufacturing business. 

Peter Bifarella, Joyland Theatre, Springvllle, 

owned and operated the Attica Theatre 

in Attica. N. Y. 

Samuel P. Siotnick, prominent exhibitor in 

the Rochester and Syracuse areas, owned the 

Acme and Globe theatres in Syracuse and he 

still does. 

Fred Schweppe, theatre owner in the 

Rochester and Elmira districts, was working 

with his father at the Capitol Theatre in 

Elmira. 

Gerald M. Westergren, assistant general 

manager, purchasing agent and building 

manager, Basil Enterprises, was still attending 

school. 

V. Spencer Balser, film buyer and booker, 

Basil circuit, was an orchestra leader in 

vaudeville and film theatres. 

Max Fogel, Rochester theatre owner, was in 

the tailoring business. 

Myron J. KaUet, president Kallet Theatres, 

was operating a nickelodeon in Syracuse. 

Charles V. Martina, head of Martina Thetres, 

was managing his dad's theatres in 

iMount Morris. 

Mrs. Sarah Tantilla, prominent central New 

York exhibitor, was in partnership with 

James Martina at the Star Theatre in Dans- 

ê. 

ALBANY: 

Charles A. Smakwitz, Stanley Warner zone 

manager in Newark. N. J., was on the staff of 

the Strand Theatre in Syracuse, N. Y. 

Harry Berinstein, owner and operator of 

indoor and outdoor houses in Ithaca, had the 

Colonial, Albany. 

Berinst«in, Ithaca theatreman, also 

was connected with the Colonial, Albany. 

George Seed, Fabian manager in Cohoes, as 

a high school student in Brooklyn, bicycled 

pictures between the Douglas and Chester 

theatres for Moe Kerman's father, at a 

(Salary of $1 per week. 

Sam Siotnick, Syracuse exhibitor and operator 

of the Lyric in Waterford. ran the Strand 

in Mohawk. N. Y . 

Clarence Dopp, Frankfort, Poland and 

Northville exhibitor, ran the Electric in 

Johnstown. 

Lafayette Quinlan, Gay, Chatteaugay, was 

projectionist for his late father at the Ideal, 

Chatteaugay, present side of the Gay. 

Henry Frieder and Henry Gossman, Community 

and Warren, Hudson, operated theatres 

in New Jersey and the Belmont in the 

Bronx. 

Myron "Mike" Kallet, president, Kallet 

Theatres, Oneida, owned the Madison, Oneida. 

Joe Kallet, Rome city manager for Kallet 

Theatres, was manager of the Family at Rome. 

James P. Papayanakos, Gralyn and Union 

Hall and Highway Drive-In in Gouverneur, 

was in partnership with his brother Aleck, 

now owner of the American Theatre and 

Ideal Drive-In. Canton, in the Olympic, 

Fairyland and two other Watertown theatres. 

J. Meyer Schine, president, and Louis W. 

Schine, Schine Theatres. Gloversville, had 

the Hippodrome Theatre. Gloversville. 

Saul J. UUman, Albany division manager 

for Fabian, was a salesman for First National 

of New Jersey, owned by the late Jacob Fabian, 

Si's father, and operated from New 

York City. 

Paul V. Wallen, lessee-owner of the Grand, 

Albany, was assistant treasurer at Proctor's 

Fifth Avenue, New York. 

Guy A. Graves. Schenectady city manager 

for Fabian, was district manager for F. F. 

Proctor. 

Oscar J. Perrin, manager of the Madison. 

Albany, was manager of the Empire here, 

which had tried a supper film policy between 

afternoon and evening shows. 

Joseph Miller, Menands Drive-In, between 

Albany and Troy, handled the Buffalo and 

Albany territories for Renown Pictures, states 

rights company. 

Arthur J. Newman, Republic manager, was 

a salesman for Cosmo Pictures in New York. 

Max Westebbe, RKO manager, was a salesman 

for Pathe in New York City. 

Joseph Firlik, Firlik Film Delivery Service, 

Albany, was carting film by wagon. 

United States films continue to hold their 

popularity in Tunisia, statistics listing 331 

for 1954 as compared with 295 French films, 

out of a grand total of 811 films. 

(ônaratula tlond 

to 

BOXOFFICE 

on 

its 


^ 

•IK 


to 

BEN SHLYEN 

Publisher of BOXOFFICE 

MALCOLM 

Laboratories 

Corporation 

j 'ieid 

3 

On Their 


244 West 49th Street New York City 

-.• til 

CS'il*''' 

JACK LEVIN ASSOCIATES 

1501 Broadway Ne^w York City 

;jifia 

50XOFFICE : 

: July 2, 1955 195

' 

Daniel Kough, who had opened his 

theatre there in 1908. 

WHAT THEY WERE DOING IN 1920 ill^ 

Mrs. J. L. Keaser, Charleroi theatre ovm! 

PITTSBURGH: 

James H. AJncander, Alexander Theatre 

Supply, organized Columbia Film Service. 

Ray Allison, Altoona theatre owner who 

just retired, was a film salesman In Missouri. 

Bennett Amdur, Pittsburgh exhibitor, had 

just purchased the Garden Theatre. 

Charles Baron, Cinerama manager at the 

Warner Theatre, was a legitimate theatre 

manager and advanceman. 

James G. Balmer, Harris Amusements 

executive, has been with the company for 46 

years. 

Andrew Battiston, theatre broker, was operating 

a theatre at Yukon, Pa. 

Joseph Bell, Fayette City exhibitor, assisted 

his father in exhibition there. 

Thomas A. Bello, Nanty Glo .showman, was 

a projectionist at Belle Vernon. 

Ike Bemey, Lewlstown theatre owner, was 

an exhibitor there, having started in the penny 

arcade business in 1904. 

Fred A. Beedle, Canonsburg theatre owner, 

was associated with his late brother Eddie in 

the theatre business there. 

Andy Biordi, Ellwood City theatre owner, 

worked with the family in exhibition tner?. 

John Blxler, Scottdale theatre owner, entered 

exhibition while still in college. 

J. K. Blakely, Keller Theatre, North East, 

was entering the business there. 

Charles R. Blatt. head of the Blatt Bros, 

circuit, with members of the family entered 

the theatre business at Eâst Brady. 

Clifford S. Brown, Kane indoor and outdor 

exhibitor, was ushering under the tutelage 

of his late father. 

Bob Caskey, Paramount salesman here, was 

selling this product in this area. 

Leslie L. Chamberlain, Dale-Johnstown exhibitor, 

had just built the Dale Theatre. 

C. P. Chnrch, Mannington. W. Va., Indoor 

and outdoor exhibitor, was forsaking dental 

practice to enter .show business. 

Robert S. Coyle, Charleroi theatre owner, 

assisted his father in exhibition there. 

L. M. Conrad, manager, Park Theatre, 

MeadviUe, managed the Nemo, Johnstown. 

George Comuntzi.s, Morgantown, W, Va., 

theatre owner, was in the restaurant business 

there as he has been for 46 years. 

James B. Christy, Tidioute exhibitor, was 

a film exchange employe here 35 years ago 

and he was a projectionist at the world's 

first all-moving picture theatre, the Nickelodeon 

here which was opened In June 1905. 

Bart Dattola, New Kensington theatre owner, 

was an exhibitor at Belle Vernon. 

Kenneth F. Dawson, Gallltzin exhibitor, 

worked with his father at the Victoria Theatre 

there. 

Sam DcFazIo, Harris Amu.sements, was 

manager of the old Black.stone Theatre here. 

Frank A. FalrKraves, Erie exhibitor, worked 

at the Grand Theatre there. 

Adolph Farkas, Johnstown theatre owner, 

worked with his father at the old Lyric Theatre 

there. 

MorriM Monroe Finkel, city theatre owner, 

was a pailiier In the business with the late 

Alex Moore. 

William Finkel, northside city exhibitor. 

wa.s a film distributor with the late John P. 

Harris aiirl the late Ike Ubson. 

Harry I'lelNhman, city exhibitor, was operating 

the old BriKhton Tlieatre here. 

Glen Floyd, Folliiiisbee. W Va , exhibitor, 

was the sign piiliiter for the late GeorRC Nelson's 

theatre at Piilrmont, W. Va. 

Joseph Gellman, Duquesne exhibitor, was 

manager of the old Merlin Theatre there. 

Samuel Gould, northside city exhibitor, was 

operating the Arcadia Theatre there. 

Francis Guehl, U-I manager, worked for his 

uncle's independent film exchange here. 

William Gray, Monongahela exhibitor, was 

a mine foreman. 

Theodore Grance, Everett exhibitor and 

drive-in theatre circuit operator, was a theatre 

musician. 

William Graner, Allied Artists booker, was 

with Pathe here. 

John H. Harris, Harris Amusements executive, 

worked with his father's theatres. 

"Thomas J. Hickes, Saxton exhibitor, opened 

his first theatre in Saxton and continued his 

butcher business. 

Ben Hanna, 20th-Fox shipper, worked at 

Acropolis Theatre in Hazelwood. 

Joe Hanna, Harma-Steam Co-Op, was with 

old Fox FMlm Corp. here. 

John O. Hooley, Harris Amu.sements relief 

manager, has been with the Harris organization 

for 50 years. 

Austin Interrante, Philipsburg exhibitor, 

was film salesman in the east. 

Speer Marousis, who retired from exhibition 

in New Castle last month, was an exhibitor 

there. 

Carl "Jack" Mapel, Point Marion, was operating 

Barney's Theatre there. 

Maurice and Julius Markley, New Castle 

brothers, owned the Strand Theatre there. 

C. F. and George McBride, Trafford brothers, 

entered exhibition there. 

John McGreevey, Harris Amusements, was 

Paramount accessory clerk here. 

Michael Manos, president of the Manos circuit, 

was an area circuit exhibitor. 

Tony and Don Mungello, Burgettstown Indor 

and outdoor exhibitors, as children helped 

their mother Mary Ann Mungello in the 

operation of a theatre at Slovan. 

F. D. "Dinty" Moore, Moore Theatre Service, 

was a Rock Hill Coal & Iron Co. employe 

at Robertsdale. 

Theodore Mikolowsky, Masontown theatre 

owner, was operating a theatre there, after 

entering exhibition in 1910 on Wiley avenue, 

Pittsburgh. 

J. Vance Mlnton, Shea's Erie manager, was 

with exhibitors Potter & Newton there. 

Abe Joseph, Triangle Theatre in East Liberty, 

was a Butler street exhibitor. 

Jack Judd, Columbia manager, was in the 

auto supply business here. 

Robert F. KUngensmlth. BOXOFFICE representative, 

published-edited weekly newspapers 

Sentinel-Progress, contributed to Film 

Forecast, was with late Richard A. Rowland, 

the industry's great Incurable romanticist. 

Jack Kalmrnson, WB manager, was with 

the B&O Railroad here. 

Michael Karolrlk, PerryopoUs theatre 

owner, was entering biLslness there. 

C. C. KellenbcrK, 20th-Fox .sales manager 

here, has been with Fox for 36 years, having 

entered the business as an usher at one of 

Fred J. Herrlngton's theatres here. 

Joseph B. KoHoo, Brockway theatre owner, 

was In exhibition there. 

Paul Krumrnarker, WB sule.s manager hero, 

WHS with the Metro exehaiige. 

David Kimrlman, Paranuiimt manager, 

joined PiiiunKiiuit here as a .salesman. 

Wrnard Kough, WlndbiT exhibitor, was 

a.sslsllng his father, the recently deceased 

was associated with the family theatre op( 

at ion there. 

Nate Lazier, Berlo Vending Co. manag 

was a Lincoln avenue exhibitor. 

William Leibovitz, Mount Pleasant thea*. 

owner, was an e.xhibition partner with Sa 

New Kensington. 

Hyman at 

W. M. Lodge, McConnellsburg, was openl 

the Fulton Theatre there. 

Gordon Lane, Somerset industrial-cot , 

mercial producer, was a newsreel cameram«|# 

having started in the industrj' in 1907 

projectionist at the original Nickelodeon heii: 

Rudolph and Samuel Navari, Penn Totr] 

ship brother-theatre owners, were in exhit| 

tion at Verona. 

Anastasios N. Notopoulos, Altoona clrcv 

operator, was in exhibition there where i^ 

started in 1912. 

Guy Joseph OgUettl, Leechburg exhibltc) 

was operating a theatre at Re5'noldsville. 

George Otte, Dipson circuit, Wheeling. * 

with the George Shaffer theatre enterprls(j 

there. 

Frank A. Orban jr., Somerset County 

hibitor, worked in his father's theatre 

Hooversville. 

Harry Passarell, Paramount office-bookirj' 

manager, .sold player piano rolls in Detroj 

and joined Paramount in 1923 at PhUi| 

delphia. 

Frank Panoplos, Clairton theatre o» 

was an exhibitor at McKeesport. 

S. A. Peters, Sisterville. W. Va., the 

owner, was in exhibition at Shirmston. 

Va. 

Carl Poke, city exhibitor who Just retij 

assisted his father the late Henn- Poke i| 

exhibition here. 

Harry Rachiele, city area exhibitor, ente 

exhibition in Sharpsburg after being 

machinLst -projectionist at Ellwood City. 

Bert J. Redfoot, Windber. entered ex 

tion at Philipsburg. 

Morris Roth, city area exhibitor, was op 

ating the Marlin Theatre. Duquesne. 

James H. Rankin, Bridgeville exhibiti 

merchant, was in business there. 

Ralph H. Shadley, MeadviUe theatre ov 

was in the banking business there. 

Joseph C. Shapiro, Mount Union thea 

owner, was associated with his father In 

theatre business there. 

Max Shulgold, Crown Him Co. mana 

here, was a local salesman for Ooldwyn 

tiu-es. 

Jake Solti, Rhumba Theatre here, mana 

the Majestic on uptown Fifth avenue. 

Herman L. Stahl, OH City theatre owna 

was entering business there after being 

exhibitor at Farrell. 

George Sarvis, manager of the Library 

atre at Warren, has managed thLs theat 

for 41 years. 

M. A. Silver. SW circuit zone manag 

was an exhibitor at Lynn, Mass. 

David C. Silverman, RKO manager, wor 

for Pathe here. 

Jake and Ike Silverman, Altoona 

brothers and theatre owners, operated a 

cult of theatres after entering the per 

arcade business in 1904. 

C. L. Sutton, Thomas, W. Va., exhlblti 

was a projectionist there. 

Alvin Seller. Llgonler exhibitor, was a the 

atre designer luid supply dealer. 

Ted Tolley. MOM shipper, was with th>l 

Wellaiul Film Kxcltaitge here. 

Georxr II. Sallows, Morgantown. W. Va| 

theatre owner, was manager of the Straml 

i"^^.'" 

196 BOXOFFICE :: July 2. 195]

: the 

business 

'?«!« 

Sir. 

',ieatre there for Harry Davis and John P. 

juris who founded the Nickelodeon in Pitts- 

:'rgh. Sallows having entered the business 

1911 as a ticket seller at Pittsburgh's 

j 

(wntown Cameraphone Theatre. 

K. A. "Gus" Vaveris, Johnstown area ex- 

Ibitor, was associated with his brother-in- 

}x A. N. Notopoulos, circuit operator. 

V. L. "Doc" Wadkins, Manos circuit booker, 

as an usher in Atlanta, Ga., later be- 

.iirted 

^ning manager of that theatre. 

John Wiseman, Preeport theatre owner, 

•us in exhibition in Vandergrift, his parents 

J.ving been circus folks. 

N. F. "Newt" Williams, National Theatre 

^.pply manager, was a salesman for HoUis, 

;iith & Morton Theatre Supply Co. here. 

Abe Weiner. Allied Artists manager, was 

A office manager at Boston. 

nOke Winograd, Rochester, Pa., exhibitor, 

a theatre owner there. 

Jis 

Dr. Harry C. Winslow, Meadville theatre 

in^ 

rner, was Meadville's foremost surgeon. 

Russ S. Wehrle, manager of Capitol, Brad- 

(Ck, managed Matz Theatre, Bluefield, 

^'^ 1. Va. 

Wendell Yeagley, Confluence exhibitor, 

'irked at his father's theatre there. 

George Zeppos, Wheeling. W. Va., theatre 

( ner, was in exhibition there after opening 

1 > first theatre in Columbus, Ohio, 45 years 

® ""t bavid Ferguson, Pittsburgh Film Service, 

' s with First National Pictures here. 

I 

'^^ "i Edward Good, Pittsburgh Film Service, was 

'^ 

I ' th Harry Grelle's Supreme Photoplay Co. 

i^^^^^^l Ufred J. Kuhn, Warner Bros, shipper, was 

I ' th First National Pictures here. 

t'T'^''^ Ijohn J. Maloney, MGM central sales mani:Ty 

ftsi ter, was a Paramount salesman here, and 

Is been with MGM for 33 years. 

"iM.E Ralph Plelow, MGM manager, was a saleste 

ta ^n for Pathe Freres in San Francisco. 

x&Css t iFrank Ray, RKO shipper, was with Real- 

::efo a^ 

j t Pictures here. 

tothony Weyrauch, Warner Bros, shipper, 

:«i"l|^'is with Pathe here. 

Roy Davis, U-I shipping department, was 

th Famous Players Film Service here. 

ire. Alreme A. Lostetter, U-I cashier, worked 

the old Rialto Theatre in Mount Oliver. 

iet JAnô Marino, U-I shipper, was a Universal 

jt. i4 ipper here. 

!stlH:| Peter Quiter, U-I salesman, was employed 

the northside Arcadia Theatre. 

Cd.1 Albert P. Way, DuBols theatre owner, was 

: 

Goldi^! there, having been an active the- 

me. 

Hit* 

2 lei? 

ike owner and manager for 58 years. 

1IUDELPHIA: 

Edward M. Connolly, Nanticoke, Pa., exhlbir, 

was a theatre manager, rising from the 

sition of usher, until 1921 when he opened 

e State Theatre in partnership with the 

» William Quigley. 

Harry Dembow, exhibitor at Media, Pa., 

J M^ 

d other Pennsylvania towns, began build- 

^.j-ujl ? his circuit in 1920 after entering the 

islness as a salesman for Fox in 1916. 

James Dukas, Grand Theatre, Edwards- 

Je, Pa., was managing his theatre, which 

opened in 1911. 

Arlinôn H. £dwards, Orwlgsburg, Pa., 

ened his theatre in 1912 after 12 years of 

fice work and several more selling Insurice. 

Samnel "Al" Frank, Hammonton, N. J., was 

woolen business in 1920, but left It in 

21 to start his theatre circuit. 

_ J 

1 Charles Frederick Hanberg, Haubert Thea- 

"Tjj-i J In Newfoundland, Pa., and Milford In 

Mllford, started as a reel boy in a Brooklyn 

theatre in 1912. 

I. M. Hirshblond, Community and Traco 

theatres in Toms River, N. J., and Community 

in Tuckerton, began his career in 1917. 

James Irvie Hoffman, Auditorium and Palace, 

Coatesville. Pa., was operating a theatre 

there. 

William C. Hunt, Hunt Theatres, Camden, 

N. J., was operating his independent theatre 

circuit. 

Georg-e H. Kline, State, Boyertown, Pa., 

started out with George W. Bennethum Theatres, 

became manager of that concern, then 

opened the first film exchange in Philadelphia. 

He later conceived and started the 

Kline Poster Co., first poster rental company 

in the U. S. 

P. Mortimer Lewis jr., Apollo circuit, started 

as doorman of the Virginia Theatre, Atlantic 

City, in 1915, and in 1922 incorporated his 

theatre circuit. 

Sara McBride, Mifflin Theatre, Newport, 

Pa., had the Mifflin, which was opened in 

1915. 

Lewen Pizor, Philadelphia, had started his 

circuit of 15 theatres here. 

Abraham J. Rovner, Philadelphia exhibitor, 

was starting his chain of local theatres. 

Ralph D. Wilkins, Pitman, N. J., started 

his career in 1912 with his father. 

Walter F. Yost, Harrisburg, Pa., was manager 

of the Colonial Theatre after returning 

from World War I service in France. 

PHILADELPHIA 

pddie Gabriel, Capital Films, reports "The 

Green Scarf," a picture which he is 

distributing in this area, was currently going 

into its 17th week at the Green Hill . . . 

The West Allegheny Theatre, southwest 

corner of 25th and Allegheny avenue, has 

been sold to Joseph B. Simon Company for 

$33,500. The building will be replaced with 

a service station . . . Screen Guild is now 

distributing "Wuthering Heights," a rerelease. 

. . . 

Jack Flynn, district manager for Stanley 

Warner, is now out-of-tow'n booker, succeeding 

Bill Yurasco who took over from Harry 

Kapowitz, transferred to New Haven 

Ben Harris, American Films, reports that his 

foot is getting better, his head is also clearing 

up and that his back is also getting Into 

shape. Now, it would do his heart good to 

get more bookings so he hopes that his 

exhibitor friends will come In to see him. 

Mike Gambidi, manager of the Carmen, 

has been sporting a swelled head since he 

was hit over his cranium in an attempted 

robbery Saturday (25) . . . A. M. Ellis Theatres 

expects to open the 1,400 seat Eilis, 

formerly the Forum, in the Frankford section, 

and the 1,000-car EUis Drive-In near WUmington. 

The ozoner was formerly known as 

the Brandywine. BiU Israel is now a general 

manager with A. M. Elhs Theatres. 

RKO Manager Charles Zagrans and his 

crew were hard at work trying to do well 

In the short subjects drive . . . Stanley 

Warner Theatres w-ill give a dinner honoring 

Dr. Bernard L. Kahn on his 70th birthday 

and his 46th year as a doctor on June 29 

at the RDA Club. Kahn has been the official 

physician for Stanley Warner Theatres for 

many years . . . Dorothy Parks, National 

Screen Service telephone operator, is recovering 

after an operation at Rolling HUls Hospital 

in Elkins Park. 

WASHINGTON 

Tûane Davidson, son of Mr. and Mrs. Harley 

Davidson, Independent Theatres Service, 

who graduated from Emory and Henry 

College, Emory, Va., this month, auditioned 

for the Yale School of Music In competition 

with 511 students from all over the world and 

was one of 33 students accepted by the 

school. Davidson played a recording of his 

original composition which was played by 

the 48 piece Virginia Symphony Orchestra 

in Charlottesville and Richmond, Va. recently. 

Sympathy to Helen Leonard, Rappaport 

Theatres, Baltimore, upon the death of her 

Gray Barker came in to book 

mother . . . 

his drive-in theatres . . . Mr. and Mrs. Joe 

Gins, Universal district manager, came to 

Washington for the bar mitzvah of their 

son Richard . . . Richard Scott, lATSE representative, 

was a Washington visitor. 

Officers and board of directors of the 

WOMPI held a meeting in the Variety clubrooms 

Thursday evening . The body of Lt. 

Frank B. Stover jr., 

. . 

USMC, son of Mr. and 

Mrs. Frank Stover, Alexandria Amusement 

Co., was recovered in the waters off the 

North Carolina coast late last week. Burial 

was held on Monday in Arlington Cemetery 

. . . Republic cashier Joyce Kriso is vacationing. 

AUied Artists Manager Milt Llpsner and his 

family are vacationing with Mr. Lipsner's 

folks in Chicago. Llpsner celebrated a birthday 

on June 21 . . . Joe DeMaio is in Philadelphia 

conferring with executives prior to 

moving the cashier's department back to 

Washington . . . Secretary Florence Carden 

has moved into a new apartment . . . Olga 

Hartnett is on vacation. 

Paramonnt booker Mrs. Willie Benlck is 

vacationing in Ohio . . . Esther Blendman, 

MGM, has returned to the office and reports 

the fuU recovery of her husband Iz, who 

Doris Perrie is 

underwent eye surgery . . . 

vacationing . . . Debbie Holmes is Tom 

Baldridge's new secretary . . . Office Manager 

Joe Kronman has been appointed to the 

board of governors of one of the largest 

synagogues in the city. 

Joe Hornstein Co. Moves 

To Its Own New Building 

NEW YORK—Joe Hornstein, Inc., moved 

July 1 from the Film Center to a new threestory 

building owned by the company at 341 

West 44th St. The international division of 

the company, Cinematograph International, 

also is housed in the new building. 

The Hornstein company represents Motiograph, 

Ashcraft, Ideal Seating, Gulistan Carpets, 

Harwick & Magee Carpeting, Strong 

Electric, Imperial Electric, Universal Sealux 

Frame Co., Altec Lansing, Raytone Screen, 

Bausch & Lomb, Radiant Mfg. Corp., Kollmorgen 

Optical, Trans-Lux Screen, National 

Carbon and Westinghouse Electric. 

New Jffscy 

Ave., N.W. 

Washington 

0. C. 

:-yJ 

3X0FFICE : 

: July 2, 1955 197

. . . Leo 

. . Tom 

. . Stanley 

: July 

, 

'Lady and Tramp' and 'Summertime 

Open Big on B'way Despite Heat 

NEW YORK—Two strong new pictures, 

Disney'.s Cinemascope "Lady and the Tramp" 

and 'Summertime." had smash opening 

weeks and, with the start 

of school holidays, 

several of the holdovers, including "Love Me 

or Leave Me." which had a big fifth week 

slightly above the fourth week at the Radio 

City Music Hall, continued strong despite 

continuing warm weather. 

"Lady and the Tramp" gave the Roxy its 

best opening week in months, while a second 

Disney feature, "Davy Crockett," also held 

up well in its fifth week at the much-smaller 

Globe. "Summertime" equalled the big opening 

week of "East of Eden" at the Astor in 

March. 

Also continuing to excellent bu.siness is 

"The Seven Year Itch" in its fourth big week 

at Loew's State and "This Island Earth" in 

its third week at the Victoria. "Moonfleet," 

the third Cinemascope feature to play the 

Palace, did a fine one week's business. Business 

was way off for "The Prodigal," which 

ended a seven-week run at the Capitol, and 

"The Purple Mask." mild in its second week 

at the Mayfair. 

The art houses, Uttle affected by school 

vacations, are also doing well, especially the 

Paris, where "The Great Adventure" is in its 

fifth strong week; the Sutton, where "Marty" 

is in its 11th week, with waiting lines each 

night; the Normandie. where the reissue of 

"The Wizard of Oz" had a sensational second 

week; the tiny Guild, w^here "Gate of Hell" 

Ls in its 28th week, and the Trans-Lux 52nd 

St., where the 19th week of "Doctor in the 

House" was above the preceding week. "The 

Bed," which had a big third week at the 

Plaza, is the latest addition to the art house 

draws. 

Three important pictures, "The Seven Little 

Foys." "House of Bamboo" and "Not as a 

Stranger," in VLstaVision, Cinemascope and 

black-and-white respectively, opened during 

the week. 

'Average Is 100} 

Astor— Summertime UA) 195 

Boronct— 

I Remember Moma (RKO), reissue ...!! 1 00 

Copitol—The Prodigal (MGM), 7fh wk 90 

LOOKING FOR 

SOMEONE TO 

iVIAKE YOUR 

SPECIAL 

TRAILERS 

GOOD 

FAST?. 

Then Try 

FILMACK 

< You'll Be Glad You Did ) 

l»7 ». WAMM. CMMOO • *M NINTH AVI.NIW TOM 

— 

Criterion—Chicago Syndicate Col) 105 

55th St. Ployhousc Brir^h F.lm Festival, opened July 1 

Fine Arts—To Paris With Love (Contirwntol). I3fh 

wk. 110 

Globe— Davy Crockett (Buena Vista), 5th wk....l20 

Guild—Gate oi Hell (Harrison), 28th wk 110 

Little Carnegie—Green Mogic (IFE), 6th wk 100 

Loews Stote—The Seven Year Itch (20th-Fox), 

4th wk. . 

UO 

Moyfair—The Purple Mask (U-l), 2nd wk 95 

Normandie—The Wiiord of Oz (MGM), reissue, 

2nd wk 175 

Polocc— Moontlect MGM), plus voudeville 125 

Paramount—The Seo Chose (WB), 3rd wk 110 

Paris—The Great Adventure (DeRochemont), Sth 

wk 140 

Plaza—The Bed (Kmgsley), 3rd wk 1 35 

Radio City Music Hall—Love Me or Leave Me 

(MGM). plus stage show, Sth wk 150 

Roxy—Lo'dy and the Tramp I Buena Vista) 200 

Sutton—Morty (UA), llth wk 180 

Trans-Lux 52nd—Doctor in the House (Rep), 19th 

wk 115 

Victorio—This Islond Earth lU-l), 3rd wk UO 

Warner—Cineromo Holiday (SW),~ 20th wk. ot 

two-a-day 135 

World—One Summer of Happiness (Times), moveover, 

1 4rh wk 100 

'Love or Leave' Shades 

"Itch' 

in Bufi'alo 

BUFFALO — "Love Me or Leave Me" at 

Shea's Buffalo and "The Seven Year Itch" 

at the Century both garnered healthy grosses 

in their second weeks, and surprising as it 

may be, the former had the edge on the 

latter in both the first and second stanzas. 

"This Island Earth," at Basil's Lafayette 

turned in one of the best weeks in months 

there, a splendid 125. 

Buffalo—Love Me or Leove Me (M(SM), 2nd wk..l35 

Center— Five Against the House (Col) 90 

Century—The Seven Year Itch (20th-Fox), 2nd 

wk 125 

Cinema—The Intruder (Assoc. Artists) 95 

Lofoyefte—This Islond Eorth (U-l) 115 

Paramount—The Dam Busters (WB) 95 

It's "Love or Leave' and 

'Itch' at Baltimore 

BALTIMORE—Two attractions got the 

bulk of business downtown. "Love Me or 

Leave Me" and "The Seven Year Itch." Elsewhere, 

grosses hardly were average. 

Century—Love Me or Leave Me (MGM) 160 

Film Centre—The Great Adventure (De- 

Rochemont) 100 

Hippodrome—Davy CrockeH, King of the Wild 

Frontier (Bueno Vista), 2nd wk 95 

Keiths— Strotcgic Air Command (Pora), Sth wk.. . 80 

Little— Doctor in the House (Rep), 2nd wk 80 

Mayfair— Escape to Burma RKO) 95 

New—The Seven Year Itch (20th-Fox), 2nd wk..J60 

Playhouse -Marty (UA), 2nd wk 150 

Stanley— A Prize ot Gold (Col) 95 

Town—Thot Lody (20fh-Fox) 90 

The Cincmo— Holiday tor HenrleHo (Ardee)', 3rd 

*'' 

.85 

'Cobweb' Premiere Stirs 

Up Golden Triangle 

PITTSBURGH—The Golden Triangle had 

its most excitement in some time—a band 

was out and .searchlights played Into the air 

for the premiere of "Tlie Cobweb." 

Fulton— This Islond Earth (U-l) 2nd wk 

, 5 doys 45 

Horns—The Cobweb (MGM) 

1 35 

Ponn—Lovo Mo or Leave Me (MGM), 2nd wk. 110 

Stanley Dovy Crockett (Buena Viifo) . . 80 

B RO A D W A 

Tîlton R. Rackmil, pre.siden; ol Urjve 4, 

v^ 

got back from Hollywood June 27. 

Alfred E. Daff. executive vice-preslden jf 

Universal, returned from the west coast i^ 

24 . . . Max E. Youngstein. vice-presidenjf. 

United Artists, left for Hollywood for mtings 

with Robert F. Blumofe. vice-preslt Ji 

in charge of west coast operations, and la 

Roth, west coast publicity coordinator. Jaa 

F Velde. UA western division manager, ft 

for Minneapolis for branch meetings Junei. 

30 and a visit to the Chicago branch Ju i 

before returning to the home office ... J* 

Lapidus. Warner Bros, eastern and Canacli 

division sales manager, went to Washing^] 

Seymour Poe. executive vice-president rfi 

IFE Releasing Corp., and E. R. Zorgnl

\^ 

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FOR COMPLETE DETAIIS WRITE DR. PEPPER COMPANY, FOUNTAIN DIVISION, DALLAS, TEXAS 

•XOFFICE : : July 2, 1955 199

. . . GeorKe 

. . Bernie 

ALBANY 

lJ«ravy raiui and mud caused a new postponement 

oi the opening date lor Peter 

Papayanakos' drive-in between Potsdam and 

Massena, and it appears that the premiere 

might not take place much before August 1. 

Papayanakos, nephew of Jim and Aleck 

Papayanakos, pioneer North Country exhibitor, 

originally estimated the automobiler 

would cost $70,000. He now operates a conventional 

theatre in Potsdam. 

Frequent rain made June a poor month for 

drive-ins in this exchange district, but Harry 

Lamont said he still was "even" to date with 

the early part of last season's gross . . . 

Fabian's Mohawk and Saratoga drive-ins 

staged a Chevrolet car giveaway. Fabians 

Plaza, Proctor's, SUte and Erie in Schenectady 

scheduled a Hudson Rambler giveaway 

for July 1. Attendance at one of the four 

theatres was necessary to qualify. Cooperating 

merchants advertised on the theatre 

screens, with the Scotia automobile agency 

providing the car. 

Vacationists: Nancy DeSorento, Warner 

switchboard operator, in Florida; Harry 

Aranove, Warner booker, who had not planned 

a definite itinerary . . . Schine's Rialto, Glens 

Palls, was the scene of the fourth aimual 

dance revue of Myrna Chapman Tabor and 

her students . . . The Dix Drive-In, Hudson 

Falls, presented the "world's champion girl 

fiddler," Abbie Neal and Her Ranch Girls, as 

an added one-night attraction . . . The Madison 

introduced its summer policy matinees 

from 2 to 5 p.m., and evenings from 7 to 11, 

weekdays; continuous performances from 1 

p.m. Saturdays, and from 2 p.m. Sundays. 

Oscar J. Perrin is manager. 

Geneva "Jinx" Bascomb, U-I office staffer, 

was vacationing . . . ExJiibitors visiting Filmrow 

included Charles and John Rossi, Strand 

and Paramount, Schroon Lake summer situations; 

Clarence Dopp, operating in Frankfort, 

Northville and Poland; Phil Baroudl, 

North Creek and Indian Lake; Sylvan Leff, 

Utica and Watertown, and Jack Harris, chief 

buyer-booker for Walter Reade Theatres . . 

Joseph Andrek, new operator of Riverside 

Drlve-In, Ogdensburg, conducted a contest to 

rename the automobiler. 

Harold Perry, stagehand at the Madison, 

flew to California for a visit at the home of 

hl.s former boss, Malcolm Atterbury, former 

operator of the Albany Playhou.sc and now 

a motion picture-television actor. Perry la a 

clase friend of Atterbury and his wife. Leo 

Swartz Is substituting for Perry . . . Ray 

Sedlack of the Palace stage crew planned a 

vacation In Atlantic City . . . Buster Foley, 

Strand, returned from a trip to Niagara Palls 

Schentk, muiiagi-r lor Trl.slale 

Automatic Candy Corp.. made u business hop 

RuKs Mos,s, president and 

to Buffalo , . . 

business agent of the lATSE New York local 

of home office employes, visited here. 

SAM FINEBERG 

TOM McCLEARY 

JIM ALEXANDER 

84 Von Braam S>r««t 

PITTSBURGH 19, fA. 

Phol« An Batlv Thu (

i 

HOLLYWOOD 

EWS 

AND VIEWS THE PRODUCTION CEMTER 

(Hollywood Office— Suite 219 at 6404 Hollywood Blvd.: Ivan Svear. Western Manager) 

Unto 

ilClllliSi 

ireDiiri 

iter. 

Mjer 

i 

s'Ttces 

atireM 

liyiiiS'? 

ihfii 

II- 

on: 

is 

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cflelnts 

Peter Jst 

of 

to 

ned 

itheW 

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iiiniiltJi* 

32 Republic Oalers 

iold to TV Outlets 

HOLLYWOOD — Television - viewing 

ngelenos are to be gifted, beginning in 

ugust, with six nights a week of Roy Rogers 

id Gene Autry staj-rers filmed originally for 

iieatrical distribution by Republic. Station 

HJ-TV has secured a package of 132 of 

iie subjects from Republic through Music 

lorp. of America, to which the studio some- 

Ime ago entrusted the chore of syndicating 

lie oaters to video stations throughout the 

iiuntry. The gallopers have been leased by 

leneral Teleradio for its two TV stations, 

IhJ here and WOR in New York. 

Republic's decision to peddle the old Autry 

I 

,id Rogers vehicles to television came after 

le company emerged the winner in two 

•most identical lawsuits filed by the cowboy 

;tors, both of whom contended such handing 

of their starring properties constituted 

mfair competition" with their own respec- 

Ive TV shows. 

IMeantime, Republic's TV subsidiary, Studio 

ity Television Productions, gunned "The 

scret of Dr. Fu Manchu" as the second in 

's new series, "The Adventures of Dr. Fu 

anchu." Franklin Adreon is the producerrector 

and Glen Gordon the title-roler. 

Universal's roster of stars and featured 

ayers were to undertake a 90-minute TV 

ing Saturday (2) on the NBC-TV "speccular" 

devoted to exploiting U-I's summer 

leup of releases. Scheduled to participate 

ere Jeff Chandler, Tony Curtis, Piper 

lurie and Audie Murphy, as well as such 

w contractees as Mara Corday, Tommy 

all, Dani Crayne and Leigh Snowden. Steve 

Hen, star of NBC's video show, "Tonight," 

id title-roler in U-I's "The Benny Goodman 

»ry," was to be the emcee, with the proam 

to be telecast over 128 U. S. and Canlian 

stations. 

Screen Gems, Columbia's video unit, booked 

en Murray to star with Gale Robbins and 

113m Joslyn in "Miami Moolah," an entry 

I the Damon Runyon Theatre series. Don 

:cDougall will direct and Lou Breslow is the 

:oducer. 

LA to Do Science Thriller 

HOLLYWOOD—'"World Without End," a 

lience-fiction drama written by Edward 

ernds, has been added to the Allied Artists 

ate for an early start. Brands will direct 

16 color film which will be produced by 

ichard Heermance. 

Gordon White Cautions 

Studio Drumbeaters 

HOLLYWOOD—To safeguard against sniping 

by any self-appointed censorship groups, 

studio advertising and publicity directors 

have been cautioned to make restraint and 

discrimination the watchwords in the preparation 

of advertising copy. Such advice was 

forthcoming from Gordon S. White, Motion 

Picture Ass'n of America advertising-code 

administrator, at a meeting with the studio 

drumbeaters prior to his departure for his 

New York headquarters. 

White had journeyed here to appear as a 

witness at the hearings conducted locally by 

Sen. Estes Kefauver's juvenile delinquency 

subcommittee, which probed into the effects 

that motion pictures and film advertising 

might have on the increase of adolescent 

hoodlumism. 

At the session, also attended by Geoffrey 

Shurlock, production code administrator, it 

was pointed out that only a small percentage 

of screen advertising was responsible for the 

criticism that has been levelled by Kefauver 

and others. 

George Seaton Selects 

AMPAS Committees 

HOLLYWOOD—Committees to serve during 

the current year have been appointed by 

George Seaton, new president of the Academy 

of Motion Pictui'e Arts and Sciences. Those 

named include: 

Awards planning—Sol C. Siegel, chairman; 

John Aalberg, John Boyle, Teet Carle, Valentine 

Davies, Robert Emmett Dolan, Samuel 

G. Engel, Feild Gray, William Holden, B. B. 

Kahane, Perry Lieber, William Lyon. 

General membership — Engel, chairman; 

Hal Elias, Fred Metzler, Edward Powell. 

Finance—Aalberg, chairman; Elias, Jacob 

Karp, Metzler. 

Film library—Metzler, chairman; Aalberg, 

Boyle, William Hornbeck, C. Carleton Hunt, 

Milton Krasner, Sidney P. Solow. 

Seaton will function ex officio on the 

awards, membership and finance committees. 

C. H. Newman Dies 

SEATTLE—Charles H. Newman, 74, retired 

theatre manager, died recently at the home 

of his sister, with whom he resided since his 

return to Seattle nine months ago. Newman, 

who was born in Victoria, B. C, became treasurer 

of the Moore Theatre when it was 

opened by John Cort in 1907. When the Cort 

Theatre was opened in San Francisco in 1911, 

he became treasurer of that theatre and later 

resided in Salt Lake City where his late twin 

brother Prank was manager of the Pantages. 

Walter Pidgeon Heads 

Charities Campaign 

HOLLYWOOD—Walter Pidgeon, Screen 

Actors Guild president, has been named to 

head the 1955-56 campaign of Motion Kcture 

Permanent Charities, Willis Goldbeck, 

MPPC president, announced. Pidgeon succeeds 

Ralph Clare, who has acted as campaign 

chairman for the past year. Organized 

ten years ago, the MPPC has raised more 

than $12,000,000 toward maintenance of 

health and welfare services in the local area 

as well as $5,000,000 raised previously for 

individual agencies. 

At the final 1955 report meeting of MPPC 

on June 24, Clare said campaign reports from 

studio, union and guild representatives 

showed that during the 1955 campaign 21.348 

subscriptions have produced $1,087,864 for 

distribution among 17 charitable agencies 

conducting campaigns in the Los Angeles area. 

It was also announced that Allen Rivkln 

has been appointed Screen Writers Guild 

representative on the MPPC roster and that 

Don Chambers has been elected executive 

vice-president. He formerly held the post of 

executive secretary. 

Pidgeon also has accepted an invitation to 

serve as a member of the national citizens' 

committee sponsoring the 1955 United Community 

campaigns on behalf of Community 

Chests and United Funds throughout the 

country. 

Meantime. SAG appointed Edward Arnold 

as its representative on the board of trustees 

of the Motion Picture Relief Fund. He replaces 

Lloyd Corrigan, who resigned because 

of the pressure of other activities. 

U-I Los Angeles Branch 

Sets One-Day Record 

LOS ANGELES—Setting 

a new record for 

the number of films sold by the local branch 

in a single day, the Universal-International 

exchange booked 390 features and 780 shorts 

in a 15-hour telephone marathon on June 

24. The stunt launched the fifth annual 

Barney Rose Month, honoring U-I's western 

district manager. Manager Abe Swerdlow, 

Sales Manager Bill Marriott and the entire 

exchange staff participated. 

Harry C. Kesler Dies 

PHOENIX—Harry C. Kesler, projectionist 

for the Fox Theatre, died recently. A native 

of North Carolina, he had been employed by 

the theatre since 1931. Surviving are his 

wife, a daughter and son. 

3X0FFICE ; 

: July 

2, 1955 

201 

:

' 

'-' 

Cleffers 

STUDIO PERSONNEUTIES 

Metro-Goldwyn-Mayer 

Ci'RiL mOCKRiDGE wos signed to write tne background 

score for Goldwyn's "Guys ar>d Dolts " 

Options 


JEAN WILLES wos signed to portroy the role 

of the mother of Bobby Wore m "Bobby Wore Is 

M(ssir>g." The film, with Neville Brand and Arthur 

Franz jtarnng, has Thomas Corr directing for Producer 

Vincent M. Fennelly. 

Columbia 

REX THOMPSON, young stage, screen ond television 

octor, drew the role of Tyrone Power's 13-yearold 

son in Columbia's "The Eddy Duchin Story." 

Director George Sidney will start CinemoScope-Technicolor 

comero work in New York Monday (18), with 

Jerry Wald producing. 

GENE BARRY has been signed by Producer Som 

Katzmon to reploce Lee J. Cobb in "The Houston 

Story " Cobb collapsed from fotigue shortly after 

the picture started in Houston lost month and 

doctors hove ordered continued rest. The film is 

being megged by Williom Castle, with a cost which 

olso includes Borboro Hole ond Edward Arnold. 

& 8. 

Lippert Productions 

Productions, headed by Earte Lyon and 

Richard Bartletl, inked WAYNE MORRIS to stor in 

"Six Gun Lady," which Bartlett directs. 

Metro-Goldwyn-Mayer 

Femme Icod opposite Robert Taylor, Stewart 

Grainger and Lloyd Nolan in "The Last Hunt" went 

to ANNE BANCROFT. The historical western is 

betng directed by Richard Brooks. Stage and TV 

actress CONSTANCE FORD will moke her theatricol 

film debut m the CmcmoScope film. 

Republic 

Booked for a feotured role m "Come Next Spring," 

which features Steve Cochran and Ann Sheridan, was 

JAMES BEST. The romantic dromo is being megged 

by R. G. Springsteen. 


Joining Richard Egon and Dana Wynters in the 

topline cast of producer-director Philip Dunne's "The 

View From Pompey's Heod" wos DE FOREST KELLEY. 


Errol Flynn, Anna Neogle and Dovid Forrar stor 

in "Let's Moke Up," in which Peter Groves heads the 

strong supporting cost. Herbert Wilcox produced ond 

directed the film. 

Universal-Intemaiional 

Contractee LEIGH SNOWDEN joined the cost of 

"The Square Jungle." JOE LOUIS, former world's 

heovyweight champion, was signed to play himself 

in the prizefight story starring Tony Curtis, Pat 

i 

Crowley arvj Ernest Borgnme Albert 

producing and Jerry Hopper directing. 

2ugsml1 

wos 

for All Boats," Techmcolor-VistaVisioo 

Character 

"Away 

octor JOHN MclNTIRE 

duction starring Jeff Chandler, George 

Adams ond Lex Borker. 

Noder. 

MARTHA HYER wos assigned to star with 

Colhoun in "Decision ot Durongo," Te 

western which goes into work Tuesdoy (5) 

Albert Zugsmith producing. Cost in the key 

the sheriff wos DEAN JAGGER. 

Stage veteron BERTA GERSTEN hos been 

from New York to make her film debut in th» 

of Benny Goodman's mother m "The Berwiy 

man Story," starring Steve Allen ond Donno 

Aaron Rosenberg produces and Volentine 

IS the megophonist. 

JEFF CHANDLER hos been assigned 

"Pillars Of the Sky," a Robert Arthur pn 

Technicolor, which will start in August, 

from o story by Will Henry, the film 

Woshington Territory in 1858 ar>d deals with o' 

Point groduote who has deserted the army 

gone out west to re-enhst os a sergeant. 

officer's commission is restored when he sov«i I 

regiment from bemg mossocred by the Indion^ i 

Warner Bros. 

CHARLES BICKFORD hos been cost tn The Co*. 

Martial of Bdly Mitchell," which also toplmci G. 

Cooper ond Ralph Bellamy. Milton Sperling 

ducing ond Otto Premmger directing th^ 

Scope-WornerCoIor production, being mode h. 

Stotes Pictures. Cost as the ormy's Motor 

who prosecuted Ger>erol Mitchell, wos Rod SteidV.I 

Scripters 


AENEAS MAC KENZIE will colloborote with 

ducer-director John Huston on the screenploy' 

"The Man Who Would Be King," odopted from 

storv by Rudyard Kipling. 

Story Buys 

Paramount 

Film rights to Gertrude Lawrence os Mrs. 

the biography of the lote stage stor by h«r hu 

Richord Aldnch. were secured by the produca 

recting-writing team of Melville Shovelson ar>d 

Rose. It IS slated for filming next year. 

Technically 


ROBERTO VARGAS, creator of the Vargas CoM 

Girls, has been signed as production designer on 

science-fiction feoture, "World Without End." 

Coltimbia 

"Bottle Stations" w.ll t>e photogrophed by 

NETTE GUFFEY. 

Handed the assistont director ossignment on *T 

Eddy Duchin Story" wos SEYMOUR FRIED! 

WALTER HOLSCHER has been set os art director. 

Unilod Artists 

Producer-director Otto Preminger set JOS£l 

WRIGHT OS production designer on "The Mon Wi 

the Golden Arrr^ 

Title 

Changes 


Lilocs in the Spring to LET S MAKE UP 

Universal International 

"Bock Trail" to DECISION AT DURANGO 

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1 

iSlranger' Debut Wins 

fational Coverage 

HOLLYWOOD—With proceeds going to the 

;w Mount Sinai Hospital, United Artists' 

ôt as a Stranger," produced and directed 

Stanley Kramer, was world-premiered 

Wednesday (29) at the Stanley Warner Theje 

in Beverly Hills before an audience of 

Im luminaries, society figures and civic 

gnitaries. 

Saturation coverage of the nation was 

j;corded the opening via TV, inasmuch as 

iie premiere festivities were telecast over 76 

lations in the NBC-TV network as a high- 

Ijht of Steve Allen's Tonight program. The 

l.cturization of the best-selling novel by Mor- 

)n Thompson stars Olivia DeHavilland, Robt 

Mitchum, FYank Sinatra, Gloria Grahame, 

roderick Crawford and Charles Bickford. 

Kramer, just returned from a lengthy stay 

1 Spain, was among the first-nighters. 

• * • 

Allied Artists' "The Phenix City Story" 

ill be accorded a four-theatre world preliere 

Tuesday (19) at the Woods Theatre 

Chicago, the Georgian in Columbus, Ga., 

nd the Palace and Phenix City Drive-In in 

henix City, Ala. Kathryn Grant, femme 

ar of the Samuel Bischoff-David Diamond 

eduction, and cast members John Mclntire 

id Meg Myles will head for the Windy City 

midmonth for a round of promotional 

jpearances. 

es Peterson Selected 

o Head MGM TV Series 

HOLLYWOOD—Blueprinting the details of 

5 forthcoming entry into the TV field, 

[QM has set Les Peterson, who for several 

ars has headed the studio's radio-video 

romotion department, in a supervisory 

opacity on "The MGM Parade," the halfour 

weekly series which will bow in the fall 

ABC-TV. 

rer 

Format for the show will encompass the 

se of a master of ceremonies, and a portion 

' 

each program will be devoted to behlndle-scenes 

footage on forthcoming Metro 

sleases. 

* * • 

Beginning next September, the Ford Motor 

0. will pick up the tab for a 90-mlnute CBS- 

'V "spectacular" to be presented every four 

'eeks under the title of the Ford Star 

ubilee. Two of the shows will be produced 

Paul Gregory, while Bing Crosby has 

een set to topline two others. Commitments 

ave been secured additionally with Noel 

toward, to produce and star in "Blithe 

pirit" with Mary Martin. 

foungerman Slated to Run 

IWG Five More Years 

HOLLYWOOD—Handed a new five-year 

icket as executive secretary of the Screen 

friters Guild was Joseph C. Youngerman, 

'ho has held the post for the past four and 

half years. Youngerman, a 25-year Industry 

eteran, previously was a Paramount studio 

xecutive. 

An appropriation of $5,000 to purchase 

Jtllf 

>Sa(flAotiion Picture Exposition debentures has 

s, » een voted by the board of directors of 

Vriters Guild of America, West. 

THE 

mountain labored . . . 

Seldom, if ever, was there a less-con- 

.sequential mouse than the one brought 

forth by the recent investigation of the 

U. S. Senate judiciary subcommittee on 

juvenile delinquency, headed by Sen. Este.s 

Kefauver, to determine what part—if any 

motion pictures are contributing to the rise 

of adolescent hoodlumism. 

For four days the solon from Tennessee 

the other members of whose probing group 

were not on hand—and his committee counsel 

held forth at the Federal Building in downtown 

Los Angeles, while much of Hollywood's 

very top brass offered their respective opinions 

on the weighty subject. Among those 

who appeared as witnesses were Dore Schary, 

MGM studio head; Jack L. Warner, production 

chief at Warner Bros.; Y. Frank Freeman, 

Paramount vice-president and board 

chairman of the Ass'n of Motion Picture Producers; 

Jerry Wald, Columbia executive producer; 

Geoffrey Shurlock, the Motion Picture 

Ass'n of America's production code administrator, 

and two other MPAA officials, Roger 

Albright, director of its department of educational 

services, and Gordon S. White, advertising 

code administrator. There were, of 

course, lesser-light sounder-offers, such as 

William Mooring, Hollywood correspondent 

for the Catholic newspaper, The Tidings, and 

Lou Greenspan, executive secretary of the 

Motion Picture Industry Council. 

And what came out of all of this teacup 

tempest? Nothing that the film industry 

hasn't known for lo! these many years 

namely, that changing patterns of society and 

family life, not the impact of motion pictures, 

are with little doubt primarily responsible 

for the alarming spread of delinquency; 

that Hollywood celluloid—as Kefauver himself 

agreed—is for the most part "wholesome"; 

that the filmmakers are ready and willing to 

cooperate in toning down any suggestion of 

overemphasis on brutality, violence and 

illicit sex; and that the production code is 

one of the finest examples of self-imposed 

regulation in existence today. Kefauver, who 

during the course of the hearings stressed 

that he in no way was advocating censorship, 

paid tribute to the trade for being 

generally a fine influence for good, but he 

did express some criticism of the MPAA's advertising 

code and of the moral tone and 

values of certain examples of screen advertising. 

So, thousands of dollars' worth of Cinemania's 

executive time was wasted, the local 

press had a field day printing the repetitious, 

blow-by-blow accounts of the investigation, 

and the good senator and his associate had 

an enjoyable, headline-generating junket to 

the southland—at the taxpayers' expense. 

But, at least, Hollywood had an opportunity 

to rehearse once more its perennial role, that 

of everybody's favorite whipping boy. 

One drumbeater apparently took the Kefauver 

quiz seriously—or, at least, meticulously. 

He was Duke Wales, executive secretary 

of the AMPP's studio publicity directors' 

committee, who supplied the press with verbatim 

advance copies of statements that were 

to be made by anyone connected with the 

MPAA. Example: 

"My name is Geoffrey Shurlock. My home 

is here in Los Angeles. I have worked for the 

Motion Picture Ass'n of America since 

" 

1932 . . . 

Could it be that ol' Geoff has been devoting 

too much of his time to watching "Dragnet?" 

." 

. 

No longer is there any justification for any 

member of Hollywood's hungry press being a 

lowbrow. Film colony railbirds are about to 

be indoctrinated into the rarified atmosphere 

of long-hair literature by none other than 

that master rhetorician, Michael Todd. In 

a slightly misspelled letter—referring to a 

"liteary (sic) classic"—Todd broadcast the 

gladsome tidings that filmdom's journalist 

could expect, under separate cover, copies of 

Tolstoy's "War and Peace" and Jules Verne's 

"Around the World in 80 Days," both of which 

are on the planning boards as Todd-AO 

productions, and which volumes, Todd opined, 

will "someday . . . have become the nucleus 

of a favorite bookshelf in your home . 

Next? "The Swiss Family Robinson" or, 

perchance, "McGuffey's Reader?" 

Look, ma. we're gettin' a bookshelf, already. 

From Bill Hendricks, Burbankian blurberin-chief 

for the Brudem Warner, intelligence 

that players representing a "complete surgical 

staff" were recruited for the Liberacc 

starrer, "Sincerely Yours," the thespians 

filling the roles of an operating surgeon and 

his assistant, an anesthetist and three hospital 

nurses. 

Bustling Bill seems to be placing Liberace 

in competition with "Medic" and "Not As a 

Stranger." 

Another Hendricks handout informs that 

comp>oser Dimitrl Tiomkin was a recent guest 

on Bill Quinn's KABC-TV show, "What's the 

Name of That Son." 

The word is "song," Bill. If it were "son," 

it would be too easy to answer—especially 

in Hollywood. 

Enough to make the average, run-o'-mill 

title-tinker green with envy is the tagswitching 

treatment so far accorded' the 

Universal-International entry which started 

its productional life under the handle of "As 

Before, Better Than Before." First it was 

shortened to "Better Than Before." Next this 

was discarded in favor of "A Time Remembered," 

followed by "Only Yesterday" and 

now known as "Never Say Goodbye." 

The transparency of local first run bookings 

in Los Angeles could easily be confusing 

to ticket buyers—if any. "The Glass Slipper" 

is playing at the Pine Arts, while "The 

Glass Tomb" was a companion piece at two 

other debuting showcases. 

Jiiljl' 

OXOFFICE : : July 2, 1955 

203

HOW TO WIN PATRONS 

AND INFLUENCE 

REGULAR ATTENDANCE 

West: Filmmaker Mike FYankovich arriV 

from England for conferences with C 

President HarT>' Cohn or release p 

"Footsteps in the Fog." Stewart G: 

Jean Simmons co-starrer, which Fr; 

lensed abroad 

East: Dr. Herbert T. Kalmus. pi 

and general manager of TechrUcolor, pi 

out for New York en route to Europe 

periodic inspection tour of Tec 

interests. He was accompanied 

Harrison, director of foreign relations 

sales, and Robert Riley, vice-president 

charge of Hollywood sales and director 

studio operations. Kalmus paused in Goth: 

to attend Wednesday (29) meetings of t 

board of directors of Technicolor. Inc.. a 

the Technicolor Motion Picture Corp. 

France he. Riley and Harrison will attend t, 

scheduled Thursday (14) opening of t 

Societ€ Technicolor's new manufacrurt 

plant. London and Italy are also 

itinerary. 

• • 

North: Samuel Fuller, 20th-Fox »tI 

director, and unit manager Henry 

berger checked in from a five-week li 

scouting trek to Brazil, picking up 

grounds for Fuller's next ass: 

"Tigrero." 

• • • 

East: Elmer C. Rhoden, president 

National Theatres, left for Manhattan t 

discussions with COMPO executives conceri) 

ing the Audience Awards Poll to be 

ducted this fall by the organization. Rh( 

is chairman of the awards committee. 

aenci 

North: Sidney P. Solow, general manac< 

of Consolidated Film Industries, retumr PV6 

from an inspection tour of color processlq^na-s 

facilities in Mexico City. 

• • • 

East: John Houseman, MGM product 

checked out for Europe to complete plans f< 

the lensing in France. Belgium and HolUc 

of "Lust for Life." Kirk Douglas starrer. 

West: Reginald Armour, managing directc 

for Republic International in Britain undo ""^^ 

the Continent, arrived for huddles wit" * 

President Herbert J. Yate.s on forthcomlr 

Republic product 

West: Plans for summer openult;.^ « 

several new releases are being discussed Wtt 

(jijjm 

studio executives by Jerry Plckman. Pmn , 

mount vice-president In charge of advertll lQli 

ing. publicity and exploitation, following b D^tx) 

arrival from New York. 

'iif.V 

East: Walter MlrLsch, Allied Artists exaoi Kh^ 

live producer, left for Manhattan for cOT 

fi-rences with Jose Ferrer, who Is slatiyt t 

co-produce, direct and star In "Maliidoi 

under the Joint sponsorship of AA. ColiimW' 

and Film l/ooatlnn.s, Ltd 

:Ua, 

I 

••tti 1 

East; Coniiudlng studio parleys. Prrslda 

Mllt(n) R. Rjirkiull and executive vlce-pr 

il.Mii AlfriHl E Duff of U-I planed out 

(loUlUMl. 

ilsoi 

-tat 

204 BOXOFTICE July 2. 19

. . Disney's 

. . "Son 

. . John 

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Ti«-i 

Texas-Wide Premiere 

s Set for Xommand' 

HOLLYWOOD—Herbert J. Yates, Republic 

esident, has completed plans for a four-city 

iuld premiere of "The Last Command" at 

.ajestic theatres in San Antonio, Houston 

Ld Dallas on August 3, 4 and 5 and at the 

lorth Theatre in Fort Worth on August 6. 

lie picture was filmed by associate producerirector 

Prank Lloyd in Trucolor at Brackett- 

'lle, Tex. It stars Sterling Hayden, Anna 

aria Alberghetti, Richard Carlson, Arthur 

mnicutt, Ernest Borgnine and J. Carrol 

lish. 

In conjunction with the multiple world preiere, 

which will be put on with the fullale 

cooperation of Bob O'Donnell, president 

the Interstate circuit, and Governor Allan 

livers of Texas, Republic will have 300 

ints of "The Last Command" ready for imediate 

distribution to 500 theatres throughit 

the Lone Star state. 

Raymond Willie, general manager of the 

iterstate circuit, and O'Donnell are scheded 

to arrive here Tuesday (5) for conferices 

with Yates, at which time plans for 

atewide civic, military and educational par- 

;ipation in the gala premiere events will be 

Uy outlined. 

To benefit victims of the recent Kansas 

rnado, Universal-International will worldemiere 

"The Private War of Major Benson" 

ednesday (13) in Manhattan, Kas. Julie 

iams, co-starred with Charlton Heston in 

le Howard Pine production, will participate 

advance promotion and attend the film's 

)w, following which she will trek to Kansas 

ity for a four-theatre opening scheduled 

r July 21. 

Ludience Awards Effort 

ipproved in Denver Area 

DENVKR—Support of the Audience Awards 

impaign of the Council of Motion Picture 

rganizations has been voted here by 52 

Ehibitors and distribution representatives at 

meeting at the Denver Cub sponsored by 

rank H. Ricketson jr. of Fox Intermountain 

heatres, Pat McGee of Cooper Foundation 

heatres and Jack Felix, area distribution 

lairman. 

Other circuits represented were Gibraltar 

heatres, Westland Theatres, Civic Theatres 

^_ Id Atlas Theatres. All local branch and 

managers attended. 

''"'district 

Lladdin Circuit Opens 

Lirer at Redondo Beach 

REDONDO BEACH, CALIF.—Latest 

addion 

to the Aladdin Drive-Ins' rapidly growig 

Cham, the Torrance Super Drive-In, 

^jBiened here Wednesday (29). Erected at a 

>st of $250,000, it occupies a 12-acre site 

ad accommodates 1,200 cars. The 55x110- 

)ot screen is designed to handle Cinemacope, 

VistaVision and other widescreen 

pocesses. 

The Aladdin company, headed by Harry 

fopkin. Jack and Izzy Berman and assoiates, 

also operates the Centinela, Floral, 

|outh Gate, Edgewood and Sepulveda ozoners 

s well as a chain of conventional theatres. 

SAN FRANCISCO 

n f ter being dark for three months, the Arlon 

Tlieatre in Tracy was reopened, according 

to Manager Don Smith . of Sinbad" 

opened at the United Artists Theatre, aided 

by stiir Mari Blanchard who met with reporters 

and radio critics . . . Dr. David M. 

Kindopp was invited to a screening of "Not 

as a Stranger." which opened at the United 

Artists here Friday (1). The doctor was a 

personal friend of the author of the best seller 

while living in Auburn. In radio and press 

interviews, Kindopp told of his close association 

with Morton Thompson, the author. 

Bob Hope will be in town for radio and 

press interviews for the opening of "The 

Seven Little Foys" July 8 at the Paramount 

Theatre . "Davy Crockett," which 

was scheduled to open at the Golden Gate 

June 22, was rescheduled to open Wednesday 

29 1 due to the tremendous business resulting 

1 

from "This Island Earth" . . . The new 

Lake Drive-In was opened by M. W. Bouldin 

at Clea-.- Lake Highlands . . . Emil Davis, National 

Screen salesman, was on a vacation 

Forrest LaJce. 

at 

. . . 

Western Theatrical Equipment Co. is proudly 

showing customers its new carpet. It's rubber 

backed and not only worth seeing but 

stepping on The Island Auto-Movies, 

Alameda, owned by John Gannon, has been 

equipped with CinemaScope . . . Ditto the 

Lux Theatre at Stockton. 

Along the Row were such well-known exhibitors 

as L. Stanford, Paso Robles; Stanley 

Court, Livingston; L. Massey, Loyalton; Pete 

Perry, Yerrington, Nev.; Berl Smith, Chowchilla; 

Ben Nahamura, Fresno; Sylvester 

Enea jr.. Auto-Movies, Pittsburg; Clarence 

Wasserman, Bell Drive-In, North Sacramento; 

Robert Patton, Uptown, Sonora; 

Arthur Perkins, Starlite Drive-In, Redding; 

John Aquila, St. Helena's Roxy Theatre; 

Harry Weaverling, Rio Theatre, Rodeo, and 

Steve Myers, Tahoe Drive-In, Tahoe. 

. . . Geniel Joe Hanley, 

Georgette Edmundson, T&D purchasing 

department, was vacationing . . . Arthur 

Unger, Unger Co., returned from a business 

trip to Los Angeles 

Warner office manager, went to Pinecrest on 

a vacation . . . The Blumenfeld circuit is 

installing RCA magnetic sound in its Marin 

Motor Movies at San Rafael and the Fairfax 

Theatre at Fairfax . . . Magnetic sound 

goes into the Palm at San Mateo, according 

to John Sullivan, manager. 

Carl Miller, Warner salesman, has a new 

Pontiac station wagon . Bowles, 

Bow'les Booking & Buying Agency, has moved 

. . . 

his offices from Fresno to Burlingame . . . 

James Lemos, Victory Theatre at Benica, has 

taken over the State there from Golden 

State Garland Sivley took over the 

Colusa at Colusa on Friday (1) from Ned 

Steele jr. Sivley had been the manager. 

On June 26 the CastroviUe Theatre was 

Charles P. Leonard, 

closed indefinitely . . . 

Babbitt Theatre and the Mineralite Drive-In 

at Hawthorne, Nev., spent the past month 

vacationing with his family in Washington, 

D. C, and drove home in a new Packard . . . 

Bill Peters, El Rey Theatre, Manteca, bought 

a nev.- home and new Cadillac. 

"Wichita," new CinemaScope epic released 

by Allied Artists, had a fine reception at its 

screening here for Pox West Coast circuit 

officials . . . Mrs. W. A. Fernandez, Fernandez 

Enterprises, and her daughter were here 

from Kapaa, Kauaii, Hawaii, to witne.ss the 

graduation of her son from Stanford University. 

Bob Patton, Uptown at Sonora, is busy on 

plans for a new theatre . . . J. W. Toler, 

Chabot at Castro Valley, reported he packed 

his theatre for three days on his initial showing 

of CinemaScope. 

New Harry Nace Chain 

To Build Five Airers 

PHOENIX—Construction of five additional 

drive-in theatres in Arizona is planned by 

Westside Theatres, a new corporation with 

Harry L. Nace jr. as the major stockholder. 

The open-airers will be built in Goodyear, 

Litchfield, Scottsdale, Tempe and Kingman. 

Each of the new theatres will have parking 

facilities for approximately 800 cars and will 

cost from $75,000 to $125,000 each, depending 

upon the location. The corporation now operates 

drive-ins in Holbrook, Show Low and 

Mesa. 

In addition to Nace, other stockholders in 

Westside Theatres include Vince Murphy, 

general manager of the Nace circuit; Jack 

Van Leer, film buyer and booker for the 

chain, and John Wood, head of construction. 

Completion of the new drive-ins will expand 

the Nace circuit to 40 theatres. 

Scottsdale, 

Ariz., Drive-In 

Planned by Valley Circuit 

PHOENIX—Valley Theatres has announced 

plans for a new drive-in at 6800 E. Thomas 

Road in nearby Scottsdale. 

Completion of the project is expected within 

the next 60 days. The theatre will have a 

110-foot screen and will accommodate 1,200 

cars. 

Co-owners of Valley Theatres are Harry L. 

Nace jr. and Malcolm White, mayor of 

Scottsdale. 

pcreeh 

'mm 

ORDER^^ 

SHCIAl 

125 HYDE ST. SAN FRANCISCO (2). CALIF. 

Gerald L. Karski.... President 

WE CAN SELL YOUR THEATRE 

SUBURBAN 

HOMES CO. 

THEATRE SALES DIVISION 

CALL- IRV BOWRON -w'f'rf 

Ph. PR. 4-3275 

2745-S.E. 82nd 

KE 1374 

Portland 66, On. 

JiTll 

OXOFFICE : 

: July 2, 1955 

205

. . Dave 

. . Theatre 

. . Operating 

. . Marty 

. . Then 

' 


LOS ANGELES—Time's Inexorable march 

has. of course, thinned the ranks, but still 

extensive is the roll call of southland industryites 

associated with exhibition, distribution 

and allied trades who were active, here 

and elsewhere, in 1920. 

Treasurer of the Orpheum Theatre in 

Portland when that showcase specialized In 

two-a-day vaudeville was M. A. Anderson, 

now western division manager for RKO Theatres 

. . . George A. Hlckey, MGMs Pacific 

coast sales head, was with the old Metro 

company in the east . . Mike Newman, veteran 

. 

Columbia exploiteer. was assistant 

managing 

director of the late Sid Grauman's 

Harry Vinnicof, 

theatrical enterprises . . . 

head of the Vinnicof circuit, was in the wholesale 

grocery trade. 

Harry C. Arthur jr.. head of Fanchon & 

Marco and board chairman of the Southern 

California Theatre Owners Ass'n, was with 

Abe and Mike Gore, whose circuit later became 

Fox We.'it Coa.st . . . Marco and Roy 

Wolff and brother Rube Wolff were handling 

Fanchon & Marco stage units—all are nowactive 

in operations of the F&M chain and 

the Southside circuit . . . Dave Ross, operating 

the Uptown in Pasadena, was with the 

Skouras Bros, in St. Louis. 

In the theatre busine.ss in Seattle was Hugh 

Bruen, now operator of three conventional 

. . G. A. 

houses and a drive-ln in Whittier . 

Metzger, partner of O. N. "Bill" Srere in 

the Metzger-Srere circuit, was an exhibitor in 

Portland . . . Then, as now, Mike Rosenberg 

was an active theatre operator. He heads 

Principal Theatres and is a.ssociated with the 

Howard Stubbins, 

Pacific Drive-ins chain . . . 

co-owner with Mel Hulling of the Allied 

Artists west coast franchise, was operating 

an independent exchange. 

Glenn Harper owned the Apollo Theatre, 

long since torn down, on Main Street. He 

now has the Corona in Corona and a skating 

rink in Fontana . . . Arnold Schaak, operator 

cf the Ramona, had just gone into the theatre 

business in Chicago ... In the equipment 

. . . 

business then as now were John P. Filbert 

and B. F. Shearer . . . Now head projectionist 

at the Downtown Paramount, Ham Hamilton 

was in the booths of various Sid Grauman 

theatres around town. 

A theatreman in Budapest. Hungary, was 

Charles Geary, now MGM branch sales manager 

. 

Bershon. owner of the Leimert 

Theatre, was a film buyer for Abe and Mike 

Gore, while George Pantages, buyer for the 

Leimert. was an exhibitor in British Columbia 

broker Sam Klein was 

. 

operating the Homewood Theatre in Homewood. 

Milt Hossfelt. buyer for the 

111. . . . Gamble-OKeefe chain, was with Selected 

Pictures, as was Bill Wall, now a 20th-Pox 

salesman. 

Still doing business at the old stand are 

Dick Lemucchl of Arvln and Bakersfield and 

Nick Diamas. L>t1c Amusement Co., Tucson 

Hoot Clark, RKO's head booker, was a 

.shipper at the Universal branch here . . . 

Lon Hoss. U-I .salesman, was selling for Universal 

m Salt Lake City . Solomon. 

Allied Artists branch sales manager, was 

operating a showcase in Washington, D. C. 

Fred Stein, now vice-president of the 

Metropolitan circuit, was running a theatre 

in Brooklyn, as was Jack Goldberg of the 

Eastland circuit . . . Harry Sugarman. sonin-law 

of Abe Gore, was operating the Casino 

Theatre. He now owns a number of theatre 

properties and the Gore building on Filmrow 

. 

CONGRATULATIONS . 

. . With Universal was Bert Pollard, 

now a United Artists salesman . . . Morris 

Borgos, BOXOFFICE correspondent on the 

Row, was In the grocery business in Cleve- 

land. 

Employed by United Film Service was 

Manny Feldstein, now a partner of Paul Dietrich 

in the Dietrlch-Feldsteln circuit . . . 

Evart Cummlngs. who owns theatres In 

Downey and Norwalk. was an exhibitor In 

Marshalltown, Iowa a burlesque 

house In Detroit was Alex Schrelber. 

who still has theatre holdings there and owns 

the Paradise in the Westchester district. 

. . 

on your 35 years of service to the industry 

The board of directors and members of the 

SOUTHERN CALIFORNIA THEATRE 

OWNERS ASSOCIATION 

United Artists salesman Bill Warner «| 

with Famous Players-Lasky in Kansas 

. . . Ted Jones, who heads Jones Enter 

and Western Amusement, was an exploitl| 

with the Griffith circuit in Oklahoma 

Galston and Jay Sutton, partners in oper 

the Hawaii Theatre and other enter 

were both in Detroit^-Sutton managing 

bank where Galston, then opyeratlng a 

case there, transacted his business, 

joined forces on the west coast in 1933 

Dick Dick-son of the United Artists 

was In the theatre business in Denver. 

In the exchange business was Art 

now an El Monte exhibitor . . . Harry 

berg of the News-Vue was with the 

Educational Pictures outfit . . . Ray Rob 

now associated with Jack and Izzj- Ber 

the E^tland circuit, was running a the 

in Detroit . as now, Ben Gold 

was operating a film delivery service 

Max Torador. who owns the Panorama ( 

Panorama City, had a theatre In Indian 

SAN FRANCISCO: 

'joM-ph Blumenfeld, president of Blu 

feld Theatre circuit, was working for 

father at the Broadway Theatre In 

Francisco. 

In'iug Arkerman, partner In the . 

Reseller circuit, was active in the oper 

of the Warfield and El Capitan theatr 

Charles Thall, California Theatres 

office manager, was a booking manager. 

Herbert Rosener, partner In Acker 

Rosener circuit, was treasurer of the Coh 

bia Theatre, now the Geary. In San Franc 

Ear! Long, city manager. Paramount 

tres. was a ticket taker at the Rlalto The 

Brockton. Mass. 

INIark .Ailing, manager of the RKO 

Gate, was living In Angels Camp. Calav 

County. 

The Nasser brothers, all seven, active in I 

operation of the Nasser Brothers circuit, 

kept busy at various jobs at their 

theatres, the old Castro, Palace and the 

torla. in San Francisco. 

Irving LeWn, Sa:i Francisco Tlieatre ell 

district manager, was preparing for ent 

to kindergarten. 

Roius Harvey, Westland Theatre presld 

and Variety International representative 

large, ran the YMCA Theatre on Mare Isla 

Mel Klein, Columbia manager, was > 

Pocatello. Ida., working in a small-town the 

tre. 

Hynian S. Levin, General Theatrical Cl 

cult, was running his Regan Theatre, 

Mateo. 

Ben Levin, president. General TheatrW 

owned the Strand Tlientre at Gilroy. 

Jess Levin, General Theatrical, was 

sisting Ills fallier at the Regan Tlioatre 

San Mateo. 

John Peters, circuit owner, owned two Utt 

Ihciitrcs. the Elm and the Bijou at Elmhun 

where he handled everything himself. 

Jimnt.v Lima, theatre owner, ojMMated 0'^ 

CJein Theatre on Ocean avenue. 

Miko Todd Hosis Press 

m)IJ.,YWOOD Members of the Holly 

pre.vi were guests of Michael Todd on a 

day Junket to Tijuana. Mexico, to view ti 

bullflKhliitK tactics of Cantinflns, Mixici 

comic Inked by Todd to slur In the forU 

comrng 'Around the World In 80 Days." Tl 

Cantlnfliui routine wits performed as iMirl 

NUC-TVs recent "Wide. Wide World" fho 

206 

BOXOFFICE :: July J, li tfti

: 

[ 

Trayler 

; which 

. . John 

: 

. . . Sarah 

. . Modern 

. . U-I 

.OS ANGELES Seattle MGM Workshop Registrations 

. 

>)] Day-' I'orintrly with Altec in Spokane, Jerry 

has joined the local B. F. Shearer 

office as a salesman . 

DeCosta, 

15. 

|KO salesman, hosted a group of Masonic 

Idge brothers on a fishing trip to Ensenada, 

iexican resort spot ... On his annual holiis 

Jerry Ai-kin, 20th-Fox booker 

moid Sliortin, new addition to the Paraouni. 

sales staff, retm-ned from a swing 

jound his San Diego and Imperial Valley 

irritory 

. . . Ida Schreiber, executive secreiry 

of the Southern California Theatre Ownis 

Ass'n, headed for San Francisco for a 

|)liday. 

jHospitaiized for minor surgery was Ann 

osluski, secretary to Milt Hossfeldt of the 

;e Anza and Avenue theatres in Riverside 

. . |id the Arlington in Arlington Marty 

,3ster of the Guild Theatre in Portland was 

icationing in the Southland ... A visitor 

om New York was Al Bondi, a distributor of 

Wertising films . . . Stan McCoy resigned as 

National Theatre Supply salesman and says 

Vs going to devote a year of his time to 

inciiig uranium. 

Among booking-buying visitors were Glenn 

arpev, in from Corona; Joe Markowitz, La 

iloma Theatre, Encinitas; Dick Lemucchi 

id his son Roy, who have showcases in 

Irvin, Oildale and Bakersfield, and Henry 

ater, up from Chula Vista . . . The Tri-Delta 

musement Co. of Tucson, headed by George 

iamus, opened its new Geronimo Drive-In in 

:aiioiE;; 

ry, Ariz., on June 29. It is a 500-car inallation. 

RialttHi 

William J. Fahey, 77, pioneer exhibitor who 

ime here in 1902 and operated several thees 

in Los Angeles and Long Beach for many 

t, active 

lars, 

s circiii;, 

died recently. Active in civic affairs, 

ihey is survived by his wife, a son, a 

theii 

it 

Harry C. Kesler, 51, 

•other and sister . . . 

eandti! 

projectionist at the Fox Theatre in 

tioeiiix since 1931, also died recently. He 

survivea by his wife, a daughter and a son. 

Ilifatre! 

,; for eE 

Back from San Francisco and full of praise 

r the MGM Ticket Selling Workshop which 

>atr«;ja 

MMau 

i attended there is Al Olander, operator of 

uMarel! 

le Garmar and Vogue theatres in MontelUo 

and two drive-ins in Yuma . . . Tent 25, 

user, n 

ariety Club of Southern California, picked 

laB-loni 

3 the tab for a farewell luncheon for Joseph 

meaoW Hoenig, managing director of the Amissador 

Hotel for the past three years, and 

hostelry Tent 25 has its clubrooms. 

oenig is leaving to join Bankers Securities 

rslTliti: 

orp. of Philadelphia and be general manrer 

of six hotels owned by the firm. He is 

Gilioj. 

w 

rlcal, 

ling 

u W succeeded here by Philip J. Weber. 

Conijned to his home with a slight illness 

tsedtti 

as Mike Newman, Columbia exploiteer, 

ijitB 

hose drumbeating duties are being taken 

rer for the time being by Sam Siegel. 

Idwin Zabel Returns 

LOS ANGELES—Edwin P. Zabel, general 

Holi; 

lanager of the Fox West Coast circuit, reirned 

llie 

from San Francisco after three days 

•oiiioiii 

conferences with Jim Runte, northern Caliirnia 

division manager, on operational probms. 

ffltllfavery, 

Zabel was accompanied by John E. 

his executive aide, and Bert Pirosh, 

lief 

film buyer. 

Registered 

Workshop 

at the Seattle Ticket Selling 

SEATTLE 

Kevin L. Nelson 

Lome Sackrider 

Jerry D. Vitus 

R. G. Masterman 

Ray M. Coacl^ 

Ernie Rose 

M. C. Anderson 

A. E. McKinney 

Bob Fitzliugh 

Fred Danz 

Bob Cole 

Si Danz 

Jim Bonholzer 

Ruth P. Cole 

Mory Schilferth 

Frank Smith 

Mrs. Joe Danz 

B. C. Johnson 

Al Engberg 

Dwight L. Spracher 

E. W. Smith 

Esteile Schilferth 

Russ Messer 

Delmo Larison 

Robert Turner 

John J. Strelo 

Jock Dudman 

Nick Furfaro 

Joe Furfaro 

Will Hudson 

Cline Wineholt 

L. O. Lukan 

H. W. Landstrom 

Elmore H. Keys 

William R. Vose 

Frank X. Christie 

Williom H, Thedford Robert S. Clark 

Carl H. Scott 

Albert Forman 

Joseph W. Rochlitzer John A. Riley 

Lewis L. Pressler 

Hal Daigler 

L. George DeWaide Maurice Saffle 

Richard Ballard 

Ed Swindlehurst 

George Jones 

Clark Thompson 

Jean Chester 

Lyman Bench 

Doug Forbes 

Cass Smith 

Hall Baetz 

A. D. Eichenlaub 

Bill Stahl 

Wolter M. Thayer 

Harold Sohns 

PORTLAND 

Sol D. Maizels 

John Connet 

James E. Jones 

Ray A. Grombacher 

C. R. Riggs 

Hal H. Pailay 

T. J. Walsh 

Herb Royster 

Tom Blair 

Oscar Nyberg 

Russ Brown 

Roy A. Brown 

Alton A. Bennett 

Larry Moron 

VANCOUVER, B. C. 

Lew Young 

Roy Finlay 

Charlie Doctor 

Ivan Ackery 

Frank Gow 

Jack Burdick 

Joiner 

Dick Letts 

Maynard 

Al Jenkins 

Frank Marshall 

E. A. Sutherland 

K. E. Hayter 

Anne Thompson 

WASHINGTON 

PORT ANGELES— Ed Halberg, Evan A. Halberg. 

THE DALLES— Earl Wesin, Dick Locey. 

SPOKANE—Alan J. Tait, Robert Fiebiger, Leonard 

H Louik, E. W. Johnson, A. M. Samuels, Don Parker, 

J. J. Rosenfield, Al Baker, Frank R. Hamilton, H. D. 

McBnde, Frank Shock. 

ABERDEEN—Bennett Hollis, Art Lindstrom. 

TACOMA—Rockne R. Rapstrom, Eldon Williams, 

Chester Nilsson, John R. Kane, Joel E. Odegard, Gil 

Schaeftle, Bill Hupp, Harry Stone, Roy N. Stalcup, 

Lloyd M. Brandt. 

PORT ORCHARD—C. A. Swanson, Doris J. Swanson. 

BREMERTON—George C. Blair, C. A. Baur. 

RAYMOND—Mrs. Jean Kimsey, Ross Kimsey. 

YAKIMA— Eddie Wolyer, Martin Brown, Al Frank, 

Frederick Mercy jr., Al Kendrick, Richard Mercy, Bud 

Anderson. 

EDMONDS—J. B. Giezentanner. 

WOODLAND— -N. A. Rhoades. 

SNOQUALMIE— Joe Lewis. 

BENTON CITY—John Hall. 

GRANDVIEW—Marie E. Warner. 

OLYMPIA—Harry L. Minor. 

WENATCHEE—Charles Greime, Pot Tappan. 

ENUMCLAW—Harold Lorimer. 

PORTLAND—Marvin Fox. 

BELLINGHAM—Bob Monaghon, A. R. Larson, Irwin 

Pedersen. 

RENTON—Wayne Maris, Bob Fey, E. J. Fey, Jack 

Cartwright. 

WALLA WALLA—Howard McGhee, Ed Hickey. 

RICHLAND—Mrs. Joycie B. Stiles, Frank Stiles. 

EPHRATA—John Lee, Paul Hamilton. 

MOSES LAKE—Dole 

Hazen. 

PULLMAN—Hugh Abagglen, L. H. Weskil. 

AUBURN—H. W. Mullendore. 

KENT— Lloyd Honey, Bob Reynolds, Will Andre. 

McCLEARY—Êarle J. Stierwolt. 

MOUNT VERNON— R. A. Gardner. 

EVERETT—Russell Riches, Horry J. Moore. 

BELLEVUE— L. H. Sutton. 

MOUNT VERNON— Frank H. Boothe. 

ISSAQUAH—Dove Rarey. 

NORTH BEND—Russ Rarey. 

VANCOUVER—C. J. Fitz-Henry. 

OREGON 

HEPPNER—Mrs. Elaine S. George. 

ASTORIA—Charlie Schram. 

EUGENE—Jock Boldock. 

BAKER—Nolan Hartley. 

SPRINGFIELD—Harrison Dohrmann. 

NORTH BEND—Foster McSwain jr. 

COOS BAY—Stanley R. McSwain, John Harris. 

LA GRANDE—Leeroy Julsey. 

LEBANON—J. Arthur Turner. 

HOOD RIVER—Baymes McSwain. 

McMINNVILLE—H. W. Anderson. 

BRITISH COLUMBIA 

NEW WESTMINSTER—G. D. Smith, Jock McNicol. 

PORT ALBERNI—Harold Warren. 

WEST VANCOUVER— R. A. Fraser. 

VICTORIA—Elliott Brown. 

LADYSMITH—John McKim. 

HANEY—Steve Allen. 

IDAHO 

SMELTERVILLE— Pot H. Metzgar. 

MOSCOW—Edward H. Metzgor, Milburn Kenworthy. 

LEWISTON— Horry Wall. 

SANDPOINT—Dale Lee. 

COEUR D'ALENE— H, N. Stuart. 

ANCHORAGE, ALASKA—C. R. Henriksen. 

ST IGNATIUS, MONT.—N. M. Stubblef leld. 

GLOVERSVILLE, N. Y.—Seymour L. Morris, Jean 

Morris. 

SEATTLE 

Tack J. Engerman of Northwest Releasing 

returned from a series of meetings with 

Lippert and Filmakers in Los Angeles. At 

a meeting of Lippert independent dLstributors 

it was announced its forthcoming J. Arthur 

Rank production, "Simba," would be released 

within 30 days . . . Jack Barber, former 

Modern Theatre Supply salesman, is now 

managing the Portland branch. Leonard 

Raatz, former 20th-Fox salesman, is now 

selling for MTS in Seattle . . . Francis A. 

Bateman, Republic district manager, was at 

the local exchange from his headquarters in 

Los Angeles. 

"Lady and the Tramp," wiU open July 13 at 

the Paramount . Theatre Supply 

has completed installation of RCA equipment 

in the Mount View Drive-In at Cashmere, 

owned by Ben Slowe, who also operates the 

Vale Theatre there. The 350-car aii-er was 

planned with room for expansion . held 

an invitation tradescreening of "The Private 

War of Major Benson" Saturday evening (25) 

at the Orpheum Theatre. 

Hazel Riesnik resigned as secretary at 

Buena Vista to return to her home in North 

Carolina. Her spot has been taken by Roberta 

Taylor Miriam Kinsey was enjoying a 

. . . 

week's vacation at Taku Lodge near Juneau 

Eldredge, cashier at U-I, returned 

from a vacation to California . . . Filmrow 

visitors included Charles Grieme who was in 

from Wenatchee, and Junior Mercy from 

Yakima. 

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i 

lif- 

5XOFFICE July 2, 1955 207

. . Robbie 

— — 

—— 

— 

—— 

— — 

Disney Does If Again, This Time in La; 

lady and the Tramp Opens With 450 

LOS ANGELES—Summer slump? Not in 

this Southland metropolis! Despite a crippling 

transit strike which hurt first run business 

in the downtown area, movie trade in a 

number of situations was exceedingly brisk, 

topped by the amazing 450 per cent recorded 

by "Lady and the Tramp" in Its opening 

stanza. Also very hot were "The Seven Little 

Foys," finishing its first week with 300. the 

280 recorded by "The Seven Year Itch" in its 

second week, and the 205 garnered by "Land 

of the Pharaohs" in its debut in three showcases. 

(Average Is 100) 

Chinese The Seven Veor Itch (20th-Fox), 2nd 

wk 280 

Downtown Poramount, Egyptian, Warners WMtern 

— Lond of the Phoroohj (WB) 205 

Fine Arts—The Gloss Slipper (MGM), 7th wk 125 

Four Stor Wuthering Heights (UA), reissue, 4th 

wk 50 

Fox Wilshire Lody ond the Tromp (Bueno 

Visto) 450 

lôwaii, Hillstreet Creoturc With the Atom Brain 

(Col); It Come From Beneath the Sea 'Col) . . .100 

Hollywood, Los Angeles, Loyolo, Uptown The 

Mognificent Matodor (20th-Fox); Jungle Moon 

Men (Col), 2nd wk 90 

Hollywood Paramount The Seven Little Foys 

(Para) 300 

Iris Mod ot the World (Filmokers), The Gloss 

Tomb (LP), 2nd wk 75 

Pontages, State Love Me or Leave Me (MGM); 

Santo Fe Passogc ;Rep), 2nd wk 160 

Rifz, Fox, Orpheum Ain't Misbehovin' (U-l); The 

Man From Bitter Ridge (Ul) 75 

Warners Beverly Strategic Air Commond (Pora), 

9th wk 75 

Warners Downtown, Vogue This Island Eorth (U-l) 

Tall Man Riding (WB), 2nd wk 90 

Warners Hollywood—This Is Cinerama (Cineroma), 

1I3th wk 110 

'Itch' Becomes an Epidemic 

With 220 at Denver Debut 

DENVER— 'The Seven Year Itch" had no 

trouble in copping the top spot for the week. 

The film holds over, naturally. Other business 

was fair to fine. 

Centre—The Seven Yeor Itch f20th-Fox) 220 

Denhom—The For Horizons (Paro) 110 

Denver—Ain't Misbehovin' (U-l); City of Shodows 

(Rep) 90 

East and Lokeshore drive-ins The Eternal Sea 

(Rep); Double Jeopardy (Rep) 125 

Orpheum -Oovy Crockett (Bueno Visto) 2nd wk.. .110 

Paramount This Islond Earth (U-l); The Looters 

(U-l) 130 

'Leave Me' and Thriller Bill 

Set Pace in Frisco 

SAN FRANCISCO—The town was Jumping! 

At lea.sl, two bookings on Market Street 

— 

—— 

— 

— 

were douig nothing but business. The opening 

of "It Came From Beneath the Sea" 

aided by a fine bit of promotion, and the 

second week of "Love Me or Leave Me" both 

rated a happy 200 per cent. 

Fox The Mognificient Matador (20th-Fox); 

.130 

Cover the Underworld "eP) •,;, ;^- - 

Golden Gote—This Island lorth (U-l); Welt 01 

Zanzibar U-l) ^- L' i' -ir'n 

Paramount— It Come From Bcncoth the Seo ((.01), 

Creature With the Atom Broin iCoi .• •'"" 

St. Francis—The For Horiions (Paro); Croshout 

iFilmokcrs) ,.., , \j'' 

United Artists Seven Angry Men (AA); Los Vegas 

Shakedown [AA) 90 

Worfield—Love Me orLcove Me (MGM), 2nd wk..20O 

Seattle First Run Houses 

Have a Heyday 

SEATTLE—Dp.spite tough competition, six 

of the city's seven first run houses boasted 

above-average grosses. Top bill in town was 

•Love Me or Leave Me," followed closely by 

The Seven Year Itch" and the double bill of 

"Creature With the Atom Brain" and "It 

Came From Beneath the Sea." both at 250. 

Only 'The Far Horizons" at the Paramount 

below average and scored 85 per cent. 

fell 

Blue Mouse The Sea Chase (WB); Tali Mon 

Riding (WB), 3rd wk 

; V ' ' ' 

V Vr W 

Coliseum It Come From Bcncoth the Sea I'-Ol); 

Creature With the Atom Brain !Col) . 250 

Fifth Avenue—The Seven Yeor Itch (20th-Fox) . 

.250 

Music Box, Orpheum Dovy Crockett (Bueno 

Visto) 

'^° 

Music HoII—Love Me or Lcove Me (MGM); The 

• 

Marauders (MGM) 275 

Paramount The Far Horiions (Para) oS 

Southern Calif. Council 

Cites 8 Films for June 

HOLLYWOOD—Eight films have been 

cited as June's top releases by the Southern 

California Motion Picture Council. Honored 

by the organization at its regular monthly 

meeting were "Land of the Pharaohs" (WB>. 

"Love Me or Leave Me" (MGM). "The Purple 

Mask" and "Foxfire" (U-D, "Wichita" 

(AA). "The Seven Little Foys' and "The Par 

Horizons" iPara). and "Not as a Stranger" 

(Stanley Kramer-UA). 

The organization is affiliated with the National 

Screen Council, which selects the "best 

picture of the month for the whole family." 

These choices are presented with the monthly 

BOXOFTICE Blue Ribbon Award. 

DENVER 

pobert W. Sellg, division manager for 

Intermountain Theatres, was 

elected for the eighth time to the pr 

of the board of trustees of the Univ 

of Denver . . . C. K. Beatty has opened : 

hawk to films via a 200-seater. the rl 

Central. At present it will operate onljr| 

weekends, but will change to midweek 

Lee Theatres are putting both screens i:| 

use at the Centennial Drive-In. One scr 

l)eing used for first run. day and date wl 

the Monaco and Wadsworth drive-ins, a| 

owned by Lee Theatres. The other scr 

Centennial is being used for subsequent i 

Five of the Fox theatres, all neighbor! 

are offering a series of ten children's 

this summer. They are the Aladdin, 

Mayan. Ogden and Bluebird. Regular 

are 20 cents for children and 50 cents 

adults, but the theatres are offering a 

ticket for children at one dollar. 

Because of the recent death of 

Leo 

< 

lero. president of Black Hills Amusement 

the company has elected new officers. 

Klein. Deadwood. S. D., has been 

president and treasurer; John Bertc 

Rapid City. S. D., vice-president, and 

guerite Bertolero, Leo's widow, has 

elected secretary and assistant treasurer. 

Larry Doyle, Allied Artists salesman, 

to Boston for his vacation . Je 

son. Allied Artists inspector, went to 

homa City on her vacation. 

A meeting, headed by Jack Felix. 

Artists manager, was held at the Paramo 

screening room where the forthcoming no 

nations for the fall audience poll were 

cussed. All theatre managers are asked 

have their nominations in by July 11. Lists 

be submitted to the public will be sele 

from that, with the voting taking place 

October . . . OUie Broughton, purcha 

agent for Loew's, was In conferring with He 

Friedel, branch manager. 

Paula Nolan, secretary to the manager 

U-I. has left for Ft. Worth to be with h| 

husband . . . Tom Bailey drove to Albuque 

on a sales trip, left his car there and 

to Los Angeles to attend a screenlni 

"Simba." which will be distributed by 

pert Pictures. Bailey is a franchise o« 

^ 

I 

HANDY SUBSCRIPTION ORDER FORM 

BOXOFTICE: 

825 Van Brunt Blvd.. Kansas City 24. Mo. 

Plsaso onlor my subscription lo BOXOFTICE. 52 issuss per year (13 ol which con 

lain The MODERN THEATRE Section). 

U $3.00 FOR 1 YEAR l) $500 FOR 2 YEARS [ 1 

$7.00 FOB 3 YEARS 

n Remittance Enclosed D Send Invoice 

FHEATHE ~ 

STREET 

TOWN 

NAME 

ADDRESS 

STATE 

POSITION 

Hugh Braly of Distributors Ctirp. 

America was in conferring with Hal Fuller ( 

Dimension Pictures, who has the franc 

for Denver and Salt Lake City. B. 

of the Selznick Releasing Organization 

In for the same reivson . . . Al Bondy, rep 

sentlng General Electric shorts, was In 

ferring with Robert Patrick, who distrll 

them in this territory. 

F.\liibl((irs seen on Fllmrow included E 

Mcniigh. Fort Lupton; Carmen Rome 

Louisville; James Peterson, Littleton; 

and Mrs. Fred Anderson, Eaton; Paul 

meyer, Grand Lake, and L. J. McConne 

Im])orlHl. Neb. 

Woman to 

Manage Theatre 

IXiLlJUO. ORE. 'IlH' local Ro.ss Theatxe 

now .under the management of Mrs. V« 

Hiuiscn, who has worked at U\e house 

the Inst 1& years. 

208 

BOXOFTICE 

: 

: 

July 2.

I 

I 

j 

SPRINGFIELD. 

I 

I MARSHFIELD. 

I 

^^ 

MbiJi 

leui a ] 

[Ml 

JfParc 

; jrt ^ 

jlyllti 

;:, prJa 

-i5 litis 

I 

aAIl)iii]a 

•m 

J, 

Car.! 

yccii; 

•j* i;S 

Bob Smith to LA Office. 

National Theatre Supply 

KANSAS CITY—Bob Smith. National Theatre 

Supply engineer who has been commuting 

from Urbana, Mo., went on a vacation 

with Mrs. Smith to California. She 

1 ked it out there so well that by Wedne.sday 

lof the first w'eek they were there he had 

made arrangements to transfer to the Los 

Angeles office of NTS and they had bought 

a home in the surrounding valley. 

Bob. leaving the Kansas City office June 

30. will go to the Los Angeles office in 

ithe same capacity. Possession of their new 

|home will be delayed until August 1. Bob's 

ibrother Tom will continue the operation of 

Ithe three theatres owned in partnershp. the 

indoor Dallas at Urbana and the unique Mul- 

•tiscope drive-ins (with individual screens) at 

Urbana and Buffalo. 

Bud Smith and his wife will join his 

parents in the move to California. Bud was 

'discharged from the navy last month and will 

'be employed by the Bevelite Corp. They had 

accompanied the Bob Smiths on the vacation 

|trip which ended in the famUy exodus. 

Illinois Sales Tax Rate 

bf 2^2 Per Cent Started 

ILL.—Effective July 1. 

Illinois imposed a state sales tax rate of 

2H per cent, expected to raise $50,000,000 

1 year for the public schools and mental 

lospitals. 

Governor Stratton also approved another 

Dili that makes it unnecessary for cities to 

bold referendum elections on city sales tax 

3rdinances, leaving it entirely up to city 

councils to decide tax issues. 

These two bills mean that residents of 

Chicago and probably a number of downitate 

cities will have to pay a total sales 

tax rate of 3 cents on each $1 they spend 

tor the next tw'o years, at least. 

St. 

Louis COMPO Sets Up 

Audience Poll Plans 

ST. LOUIS—A general meeting about 

30MP0's Audience Poll was held Thm-slay 

(30) in the Fox Theatre screening room 

to work out details for this area's part in 

|the campaign. 

Edward B. Arthur, general manager, Fan- 

:hon & Marco-St. Louis Amusement Co.: 

A. B. Jefferis, president, Midcentral Allied 

[ndependent Theatre Owners, Piedmont, Mo., 

ind Tom Edwards, past chairman of the 

poard, Missouri-Illinois Theatre Owners, Eldon, 

Mo., are the exhibitor co-chairmen for 

[the territory, while Tom Williamson, St. 

luis manager for RKO. is distributor 

ihairm.an. 

wight Cantrell Buys 

Niangua, Mo„ Drive-In 

MO.—Mr. and Mrs. Lloyd 

[B. Schmidt of Niangua, Mo., owners of the 

pkyline Drive-In, 250-car capacity, have sold 

me drive-in to Dwight Cantrell, also of 

jNiangua. Cantrell took over operation of 

ithe drive-in July 1. The Skyline was opened 

py Mr. and Mrs. Schmidt on Apr. 28, 1952. 

Seymour Friedman was handed the assist- 

; *nt director assignment on Columbia's "The 

'Eddy Duchin Story." 

I 

Kansas City Oak Park in 30fh 

Year as 

KANSAS CITY—The neighborhood 

Oik Park Theatre has been a family 

operation ever .since it was opened on 

Christmas Day 

a Family Operation 

in 1925, and it 

looks like it 

will continue to 

be for many 

years to come. 

Jay Means, 

alert and pro- 

and 

responsibilities. 

The father and son team functions 

with mutual benefit, respecting each 

other's ideas and policies. As Ronald 

aptly summed it up: "I learned from 

dad, and he listens to my suggestions 

now, but I don't try to teach him the 

theatre business. Dad and I are 100 

per cent in accord on theatre operation 

matters. We agree on maintaining a 

theatre with maximum comfort and 

cleanliness, and on picture policies." 

The elder Mrs. Means had always 

worked with her husband and now the 

wife of Ronald directs the conce.ssion 

without actually doing the work. They 

have two children, Linda Sue, 11, and 

Randolph Jay, 7. They are among the 

most enthusiastic patrons and occa- 

.sionally Linda is ambitious to help 

make boxes at the concession stand. 

The Oak Park is a family theatre in 

more senses than one. It is not only 

run by one family but it attracts family 

audiences. It is the only theatre the 

Means own and thus it receives all the 

gressive, 

h i s capable 

wife have kept 

the Oak Park family's attention. Its present picture 

on firm footing policy is to play double bill the two 

through the best pictm'es available at one time and 

Ronald Means years, successfully 

to play them a full week. Occasionally 

meeting the challenges of new a program will be so strong that it will 

techniques in the industry and adapting 

hold over for two weeks. Prices charged 

their operation to the even more are 65 cents for adults, 20 cents for 

profound changes in neighborhood children. Matinees are reserved for 

makeup and patron tastes. 

Saturdays. Sundays and holidays. 

And today the Oak Park is facing II for any reason the bill playing 

the future with an augmented supply seems unsuitable for the enjoyment of 

of youthful confidence and adeptness. children, another picture such as a 

The fresh energy and optimism comes Roy Rogers is brought in for the Saturday 

from son Ronald, who started to learn 

matinee. For the past 15 years or 

the theatre business when knee-high more a club for children has been featured 

on this program, now called Uncle 

doing odd jobs. 

"I became an usher when I was in Sam's All Americans. Buttons are 

high school, about 1936," Ronald said issiied and a series of cartoons and a 

recently. "In the summer I helped any serial are run for them, between which 

way I could with the maintenance." a short is run with the national 

Then in 1946, after four and a half anthem played, during which they all 

years of service in the Ai'my as an instructor 

stand and sing. 

in the States and then in "It is a patriotic gesture but we don't 

Alaska and in the Aleutians, Ronald 

began taking an active part in the Oak 

Park's management, and now is assuming 

more and more of the heavy 

To Film Gambler's Story 

CHICAGO—Edwin Silverman, head of 

Essaness 

Theatres, has landed the film rights 

to the story of Nick the Greek, alias Nicholas 

Dondolas, the gambler. Silverman, who 

has been interested in independent production 

for the last few years, brought "711 

Ocean Drive" to the screen and now has 

"Phenix City" ready for release. 

MITO Committees Meet 

ST. LOUIS—The co-chairmen for the Missouri-Illinois 

Theatre Owners annual meeting 

to be held at the Chase Hotel here November 

21, 22 will meet in the MITO offices here 

Tuesday (12i at 11:00 a.m. 

get slushy about it," Ronald said. "We 

wondered if they were getting tired of 

It so we asked them and found that 

they really go for it." 

Young Means is secretary-treasui-er 

of the Allied Independent Theatre 

Owners of Kansas and Missouri. He 

talces an active part in many industry 

projects and follows his father's line 

of thinking about toll TV. 

•Dad has seen many things come and 

go in his more than 30 years of theatre 

operation and believes toll TV will be 

rnet in substantially the same fashion 

as TV itself was, tut he has no deep 

fear of it as competition," Ronald commented. 

, 

New Censor Board Member 

Is Appointed in Kansas 

TOPEKA—Mrs. Willard Cook, wife of a 

former mayor of Leawood, Kas., has been 

named for a four-year term to the Kansas 

State Board of Review for motion pictures. 

The appointment was made by Gov. F^-ed Hall. 

Mi-s. Cook succeeds Mrs. Bertha Hall of 

Olathe, whose term expired. Recently the 

state supreme court held that a law passed 

by the present legislature which abolished 

the censor board was unconstitutional because 

it was part of another unrelated bill. Mrs. 

Frances Vaughn of Bonner Springs is chairman 

of the board and has served for nearly 

20 years. 

luii; 

80XOFFICE : 

; July 

2, 1955 

209

, 

. . Indoor 

, . 

. . Rex 

. . U-I 

. . Bob 

. . Herb 

. . . The 

1 

CHICAGO 

T ester Stepner, manager of the newly opened cationing 

Evanston Theatre, said the theatre will ily . . . 

in Estes Park, 

RKO publicist 

Colo., with his fam- 

Ralph Banghart went 

ward H. Haydock, who was a member of 

THEATRE EQUIPMENT prjjectionLsts 

CO. 

Local 110 .. . R. C. Mac- 

Mullen, Granada Theatre manager, is on 

1206 Cherry St. Toliii 4, Ohii vacation . Hope was here Friday 

follow a single-feature policy with a special to St. LouLs for the world premiere of "Pearl 

children's matinee on Saturdays. The E^'anston 

of the South Pacific" at the Fox June 28 

offers a regular reduced admission price Republic's "The Eternal Sea" breaks into 

. . . 

for children 12 to 17 years old. Student identification 

cards or special discount cards ob- 

city July 8. July 29, "Call Me Lucky" and 

35 top neighborhood theatres throughout the 

tained at the theatre will be required "Road to Denver" are set for citywide breaks. 

. , . 

The Calo. which reopened July 1. also will 

John Krutzler jr. of Republic is on his vacation 

. offices here are knee-deep 

follow the single feature policy with a change 

of program twice weekly. On Saturdays this 

in plans for the Mannie Gottlieb Drive, which 

theatre will offer an afternoon kiddy show. 

begins July 31 and ends September 1. With 

Every Wednesday night will be family night. 

the title. Home Run Drive, a baseball motif 

Children will be admitted free when accompanied 

by two adults. 

carries out the theme of the contest this 

year . Reason was here for the opening 

Lou Kravitz of Filmack Trailer Co. is va- 

of "This Island Earth" at McVickers 

Theatre. 

Clyde \V. Eckhardt and Mrs. Eckhardt were 

here to visit with family and friends . . . 

E. Montemuno of Movietone News and a 

staff consisting of Jack Painter and Edmund 

Reek jr. are shooting the local scenes for 

THE iVS\n 

"Tran.scontinental," CinemaScope crosscountry 

short subject. Montemurro just returned 

from Istanbul, where he attended the 

JOB FOR ÔU opening of the new Hilton Hotel. 

Kathleen Roberts of the Albert Dezel organization 

is traveling through Europe during 

«"..••« 

•' 

„,. 

drWc-in 

the next six weeks . . . Sam Kaplan left for 

. convert.n, 

con.en.p.o.0 ^^^^^^^^^^ ^„, a two-week business trip in Louisville and 

Indianapolis. 

Rose Dunn, manager of the Hyde Park, returned 

from New York . Ellisburg, 

manager of the Piccadilly, is back at his post 

-- 

Z '"'••" °"'' ,W. vou n- -'^ foUow'ing a ten-day illness °-' 

"""tryou won., but «m — 

. . . The recently 

completed redecorating job at the Howard 

Theatre included a 19x42-foot CinemaScope 

screen . . John Holden, former . manager 

you mo"**- 

at the Bugg. is now managing the Crawford. 

Burial services were held June 24 for Ed- 

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OXOFFICE : 

: July 2, 1955 211

1 

. . M. 

KANSAS CITY 

Tentîtive dedication plans have been made 

(or the Sam Abend Memorial at Camp 

. . . 

Santosage on Tuesday, August 2. The plans 

Include a luncheon served there, to be followed 

or preceded by appropriate ceremonies 

Ronnie Greene Is the new assistant to 

Malt Plunkett, Missouri Theatre manager, 

during Charley Van Home's vacation in the 

Ozarks. Greene comes from the Minneapolis 

office of RKO Theatres . S. Heath 

and his son Marvin have reopened their 

Hillcrest Drive-In at Gashland after repairing 

the extensive storm damage done to the 

screen tower a few weeks ago. 

W. H. Hendren jr. and E. S. Washburn, 

president and vice-president of United Film 

Service Inc. of Kansas City, Mo., were elected 

directors recently of AdfUms. Ltd., Toronto. 

Hendren :s also first vice-president of Motion 

Picture Advertising of New Orleans and New 

York and has had 30 years experience in 

adfilm production and sales. His offices and 

plant are located at 2449 Charlotte. 

Fox Midwest is receiving bids on the shopping 

center it will build on each side of its 

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Carpets -Door Mats 

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u 

p 

1

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: mo, 

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n—Rome 

I no—Camille 

I 

' 

)heum. 

I 

; t 

. . . Henry 

. . 

1': 

Xn u 

1 

— 

— 

— 

Tramp' Second Week 

.eader in Chicago 

jCHICAGO—Loop theatregoers had a field 

|iy with seven newcomers to choose from, 

tening grosses indicated good boxoffice 

terest. Strongest leaders were "The Seven 

ttle Foys" at the Chicago and "The Seven 

;ar Itch" at the Oriental, but also doing 

ry well were "Too Young for Love" in its 

jrld premiere at the Ziegfeld and "Aida" in 

return to the World Playhouse, where it 

lemiered last January. Still holding the 

^^ Scij [otlight were "Cinerama Holiday" in its 

I 'cond week at Eitel's Palace and "Lady 

•tiliORI 

if 

Cani 

TOiej 

eiftici; 

'M. 

asiffitd 

BStal 

lies 

closed j! 

same 

liaitlt 

id the Tramp" in the second week at the 

ate Lake. 

. 


rnegie-^The Adventures of Sadie (20th-Fox) . 1 95 

licago The Seven Little Foys (Para), plus stage 

revue 230 

hema The Window (RKO), reissue 170 

jel's Palace Cinerama Holiday (Cinerama) .... 350 

Ijuire The Stranger's Hond (DCA) 200 

bnd—The Man From Bitter Ridge (U-l); Abbott 

kind Costello Meet the Mummy (U-l) 195 

bp—The Wayward Wife (IFE); Outlaw Girl 

klFE), 3rd wk 200 

Vickers—This Islond Earth (U-l); Project M-7 

:u-i) 190 

inroe Innocents in Paris (GBD), 2nd wk 195 

entol The Seven Year Itch (20fh-Fox) 225 

ite Lake Lady and the Tramp (Buena Vista), 

2nd wk 345 

osevelt Tall Man Riding (WB); The Eternal Sea 

:Rep), 2nd wk 200 

•f—Wuthering Heights (UA), reissue 190 

ited Artists Interrupted Melody (MGM), 3rd 

*k 185 

lods—The Blackboard Jungle (MGM), 8th wk. . .205 

irld Playhouse Aida (IFE) 195 

gfeld Too Young for Love (IFE) 210 

tfcea 

msas City "Davy' 

jij(5ps :.ts 280 Per Cent 

aisofi KANSAS CITY—"Davy Crockett" took this 

i 1018 wn by storm, with prices for children 

:ce 

iihtSz 

^ ""^ 

I ubled to 50 cents—and without a single 

iiawk, according to Manager Matt Plunkett 

the Missouri Theatre. "The Seven Year 

:;h" was also a boxoffice hit at four Fox 

uses, which included the Orpheum where 

is holding over. "The Wayward Wife" was 

suitable Paramount fare, apparently, the 

bbed soimd sometimes confusing because 

movements did not coincide. "To Paris 

ith Love" held up well at the Vogue but 

th the other art houses, the Glen and the 

were weak for the last showings of 

^ ""âmille" and "Rome 11 

O'clock." 

ie 

11 O'clock (Times), 3rd wk 

:7«!i 

(MGM), reissue, 3rd wk 

I:lland Tight Spot (Col); Chicago Syndicate 

icsjS 

Col) 

85 

isouri—Davy Crockett, King of the Wild Frontier 

Buena Visto) 280 

i ilOK 

Uptown, Fairway and Granada The 

is «yen Yeor Itch (20th-Fox) 200 

it a amount The Wayward Wife (IFE) 80 

Uy—The Blackboard Jungle (MGM), 5th wk. ..100 

«er—Soldier of Fortune (20th-Fox), 2nd wk., 

^plus different encore hit each day 85 

)ue— To Paris With Love (Continental), 2nd wk..250 

Wll|[nuly Trade Pours In 

r 'Davy Crockett' 

tNDlANAPOLIS—First run business was 

mulated here by extra strong boxoffice 

IDfeBI 

"Aitî 

Tactions, including two holdovers. "Davy 

ocket. King of the Wild Frontier" drew 

.lat^javy family trade at the matinees to pile 

an impressive gross at the Circle. "The 

rtliiGên Year Itch" at the Indiana and "Love 

Ida 

or Leave Me" at Loew's were not far off 

; first week scores. 

le—Davy Crockett, King of the Wild Frontier 

Buena Visto) 175 

uire Doctor in the House (Rep), 7th wk 70 

liditf iana The Seven Yeor Itch (20th-Fox), 2nd 

SjaBJvk 1 20 

th's— Escape to Burma (RKO); I Cover the 

Jnderworld (Rep) I 00 

>w's—Love Me or Leave Me (MGM), 2nd wk.. .110 

— 

ST . 

LOUIS 

rdward B. .Arthur, general manager, Fanchon 

& Marco, his wife, their son Billy, 

8, and daughter Christine, 7, motored to 

Santa Fe, N. M., for a vacation. They will 

return in about three weeks via Denver . 

The Columbia office is being redecorated. 

The color plan calls for white ceilings, flamingo 

walls down to the dado line and light 

green below. 

. . 

Maurice Schweitzer, Allied Artists manager, 

visited Springfield, Jacksonville. Jerseyville 

and Vandalia . Exhibitors seen along Filmrow 

mcluded Geraldlne Twltty and Earl Ferrell. 

Sikeston: Bernie Palmer, Columbia 

Amusement Co.. Paducah, Ky.; Herschel 

Eichhorn. Mounds, 111.; Louis Odorizzi, Mount 

Olive, 111.; Rowe Carney jr., Rolla, Mo.: A. 

Schwartz. Grande Drive-In. SuUivan, Mo.; 

Robert Ellery. manager. Gem City Drive-In, 

Quincy, 111. . . . Harry C. Arthur jr., vicepresident 

and general manager, Fanchon & 

Marco, is due back soon from New York City. 

Jimmy Frisina of TaylorvlUe, 111., buyer for 

the Frisina Amusement Co., Springfield, failed 

to win a fourth lUinoLs amateur golf championship 

last week. He lost a thrilling third 

round match to Bob Goalby, Belleville, 2 

and 1 over the Illinois University course. The 

championship was won by Gene Readette of 

Rockford. a 22-year-old former army corporal, 

who was playing in his first tournament. 

Frisina has won the state title three 

times. No one has ever won four times. 

Paul McCarty, head of the McCarty Theatre 

Supply Co., and his family are visiting with 

a sister of Mrs. McCarty in Wichita, Kas. 

Zack, Republic salesman, is back 

on the job and using a cane. He has been 

collecting some signatures on the cast of his 

left leg. He didn't want to buy a cane, but 

couldn't find any to rent. He was injured 

in an automobile accident here a few weelss 

ago. 

Frank Henson, manager, Loew's State, recalled 

that Marjorle Lawrence, the opera 

singer, whose story is dramatized in MGM's 

musical, "Interrupted Melody," was in St. 

Louis in 1941 to sing the role of Brunnehilde 

in "Gotterdammerung" with the St. 

Louis Opera Co. . . . Condor Films of St. 

Louis will do a documentary in color on the 

New York Yankees of the American League 

to be sponsored by the Coca-Cola Co. Last 

year, the company made a documentary on 

the St. Louis Cardinals of the National 

League for Anheuser-Busch brewing company, 

which owns that ball club. 

Mr. and Mrs. R«y M. Wohl of St. Louis 

have returned from their vacation in Switzerland, 

which they won in a contest sponsored 

by the National Food Center Stores in a 

tieup with "Cinerama Holiday," currently 

showing at the Ambassador Theatre. Wohl 

is advertising and sales promotion manager 

for Central States Paper & Bag Co., which 

among other products makes a plastic cover 

for drive-in speaker posts. 

Virginia Mayo and her husband Mike 

O'Shea, in St. Louis for the world premiere 

of "Pearl of the South Pacific" at the Fox 

June 28. broke in the broadcast of the St. 

Louis Cardinals-New York Giants first game 

at Sportsmen's Park Sunday (26). Mike is 

to appear in a TV show July 25 that Is part 

of a series being bankrolled by Anheuser- 

Busch, local beer brewers who al.so own the 

St. Louis Cardinals. Virginia and Mike also 

made a lot of the local TV and radio programs 

prior to the world premiere as part 

of the exploitation campaign arranged by 

the RKO exploiteers in cooperation with 

Virginia's cousin. Beulah Schacht, St. Louis 

Globe-Democrat columnist. 

William Zavadil Dies 

ST. LOUIS—William Zavadil, Kirkwood. 

Mo., father of Rose Hearle, office manager 

for Columbia, died Friday (24). He also is 

survived by another daughter, Ann Genck. 

Funeral services were held Monday (27) at 

the Moydell Funeral Home, with interment 

in New Picker Cemetery. 

WIDE SCREEN and 

CINEMASCOPE 

Equipment of All 

Kinds 

MID -WEST THEATRE 

SUPPLY CO., 

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INC. 

CINCINNATI ta OHIO 

Whatever You Need- 

We Can Supply It. 

THEWTRE EQUIPMENT 

442 N. lUINOIS ST., INDIANAMLU, INB. 

"Everything for the Theatre" 

SELBY ^ SCREEN TOWERS 

for DrfY«-ln Th»«trM 

3 Sfondord SIsm 

SELBY INDUSTRIES, INC. 

13S0 Gh.nt HMIi Rd. Aknn 1>. Otito 

MontroM (through MadliM, OU*) 4-7311 

Jilfl 

XOFFICE : 

: July 2, 1955 

213

and 

1920 in Kansas City 

KANSAS CITY—The local Filmrow in 1920 

was Just a gleam In this city's eye. Previous 

to that year, companies had been scattered in 

various parts of town from Tenth and Main 

street to Southwest boulevard. Early In the 

year, the Film Exchange building, now the 

Davidson building, at nth and Main had 

been completed and most of the exchanges 

moved in together. A fire July 20 destroyed 

all of Paramounfs and Metro's film and 

Paramount started the exodus to the present 

Fllmrow by moviug into what is now the 

Melcher building between Baltimore and 

Wyandotte on West 18th. 

Prom persons on Filmrow and out In the 

exhibition area today, some Interesting historical 

data has been gathered. Relationships 

became somewhat strained when those too 

COMPLIMENTS 

ON YOUR 

35th 

ANNIVERSARY 

FROM 

NAT HECHTMAN'S 

CAPITOL 

FLAG 

AND BANNER CO. 

1719 Wyandotte St., Kansas City, Mo. 

The House of 

RENTAL • FAST SERVICE 

THE BEST . 

Advertising Method ... is 

PROGRAMS! 

FREE! - Sample Kit! TrIT! 

Theatrical Advertising Co. 

2310 CAS') AVI DfTROlI I, MICH 

Phunc WM.i.Unr.l 1 2 1 "iS 

young for such activities were queried, but 

the re.search unearthed material that is appropriate 

for this 35th anniver.sary edition, 

since It was Kansas City's Filmrow which 

The Reel Journal, used for 

BOXOFFICE. as 

a teething ring. 

Columbus. Kas.. is unusual in that both its 

present exhibitors were In the theatre business 

in 1920. but only N. W. Huston had the same 

Liberty Theatre that he operates now, along 

with the Cherokee Drive-In. He also was 

editing the Columbu.s Daily Advocate in 1920. 

A. W. Pugh. who now operates the State 

Theatre and the Columbus Drive-In. was in 

theatre bu.siness in 1920 at Erie. It was one of 

the old airdome.s with benches for seats and 

when it rained they were out of business. 

Frank Weary had been running his Farris 

Theatre at Richmond, Mo., for five years. 

Rube Finkelstein was running the Gillham 

and the Lincoln theatre.s in Kansas City as 

well a.s several out of town. 

GEORGE BAKER IN HIGH SCHOOL 

George Baker of Baker Enterprises was a 

sophomore in the Kansas City. Kas., high 

.school mow Wyandotte 

I was managing 

the Tenth Street Theatre which his father, 

the late Peck Baker, had started in 1906. 

E. S. Sutter, who heads the company which 

recently opened the de luxe 63rd Street Drive- 

In and skating rink in Kansas City, in 1920 

had been operating his first theatre, the 

Columbia at Independence and Holmes, for 

about a year. 

Curly Wilson, manager of Fox Midwest's 

Beyer Theatre in Excelsior Springs. Mo., had 

been released from service in World War I 

the year before and in 1920 was with Universal 

in Oklahoma City, but returned to Kansas 

City that year. 

Howard Jamey.son, chairman of the board 

at Commonwealth, opened the Midland Theatre 

in Hutchin.son, Kas., in June of 1920 and 

ran it for the balance of that year. Bob 

Shelton. president, was a.ssistant manager 

and orchestra leader of the Columbia Theatre 

at Columbia, Mo. 

Bob Withers. Republic Midwest manager 

and franchise-holder, was a salesman at 

that time for the Enterprise Film Co.. later 

made manager. 

DURWOOD riRCtJIT STARTED 

Ed Durwood, president of the Durwood clrcu.t. 

had already had a colorful career with 

his brothers In tent .shows, and by 1920 had 

started the motion picture theatre circuit, 

which he now heads, by purchasing the old 

Grand and the Regent, now a Commonwealth 

house. Ed Gardiner, now manager of Durwood'8 

Belt Drive-In and Kiddy Karnlval 

playgrounds at St. Jo.seph, Mo., was operating 

his own musical comedy roadshows, the Ruby 

Durby Show iRuby was his wife) and Patsy 

Gll.sfjn and Her FootllKht Frolics. 

Giirdiner .said they oiK'ialed through Okliihomii. 

Texu.s, Arkansii.N, Ltiulslann, Kansas 

and Ml.s.viurl In the oil field boom towns, 

army camps, theatreji and nlrdomes. "NothiriK 

but [oldlnK money, big cars, big diamonds 

in thosr days." he added. "Even the chorus 

girls wore Jur conLs and silk tlght.s. Tlie 

owner wore checki-rt'd sult.s and the blgge.st 

Klk pin and Elk tooth he could buy." 

C. Cliirc Woiids, Durwood city manager at 

St. Joseph, wiiji II licnlor In high school at 

Laredo. Mo , In 1U20. On Tuesdays, Thursdays 

and Saturdays he was manager, o; 

ator. exploitation man and janitor in 

brother Don's Princess Theatre in ' 

•I was working on my first mUlion at 

time." Woods admitted modestly. "A 

of years later I started working for 

Shlyen on the old Reel Journal." 

Clarence Schultz. president of Consolidal 

Agencies, was city sales manager in 1920 

Vitagraph. Inc.. in Minneapolis. His pr 

secretary. Gretchen Brown, was at that 

secretary to F. F. Nine, manager of 

graph, on the fourth floor of the 

building mow KaU) at 12th and W 

Gretchen says she can remember how 

she was when the name of the firm i 

shortened. Before that, all letters had to 

signed: Vitagraph-Lubin-Sellg-Essanay. In 

Les Durland. Consolidated's film buyer. « 

managing the Clarendon Theatre at CU 

endon. Ark., for the A. M. Malone Enterp ' 

at Fort Smith. 

Tommy Thompson, local Buena Vista 

resentative. was a salesman for Paramou 

Pictures in 1920. Arthur Cole was pubhc 

lations director and won an engraved w 

from the company for his heroic effort* 

leading the girls to safety during the 

Exchange fire which destroyed all the f 

Nat Hechtman of the Capitol Flag & 

ner Co. was in Los Angeles and in his 

business, a nucleus of the HoU>-wood 

vertising Co. there. Nat says he sold m 

to theatres then and was pioneering—had^ 

talk to managers, measure marquees 

worry about money. 

Russ Borg. manager at Warner Bros., 

to work in 1920 for Elmer Rhoden sr. 

the A. H. Blank Enterprises in the G 

building at Tenth and Walnut as asslsi 

booker. He previously had been a s 

assistant poster clerk with Pathe m 

Ozark building. Joe Manfre. salesman, 

a salesman in 1920 for Fox Film Corp.. t 

eling out of here and Oklahoma City. 

Senn Lawler. general manager of 

Midwest, was on the Wichita Beacon 

Robertson was an usher at the Newman Th 

atre. now the Paramount. L. E. Pope, pu 

chasing agent, operated the Grand Thea 

at DuQuoin. 111. Fred Soutt«r. who was 

high school at the time, also managed tf 

Columbia Theatre In Junction City 

Edd Haas was advertising manager f 

LOOKING FOR 

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4lY0 W. riort>M>nl A«* 

St loull, 11. Mo l>«rgr««n 9 S9>J 

214 

BOXOFFIC5 

:: July 2, U':

" 

le Midland Theatre at Hutchinson, Kas. 

obertson. Souttar and Haas are all district 

.anagers. Vanceil Jetter was working for 

IP telephone company in 1920, learning to 

lanipulate a switchboard with the skill that 

as kept her at Fox Midwest more than 25 

ars. 

Jack Langan, Universal manager, came to 

low business from professional baseball. 

fter serving as auditor, assistant manager 

lid cashier at Select Pictures in the Ozark 

lilding, he became part owner with Frank 

arren of Standard Films in 1920. Young 

en Shlyen was in charge of accessories and 

lipping for this same company, and wrote 

1 the advertising while going to high school 

le year prior to start of The Reel Journal. 

Ruth Kelly Hollingsworth, Univei-sal cash- 

;r who works hard to avoid having to send 

OD shipments, had been two years doing 

dger work as assistant cashier for the 

niversal Bluebird Productions, then loited 

at 12th and McGee. Ralph Morrow, 

niversal salesman, was manager for Peaick 

Productions in Dallas from 1920 to 

)33. Previously he had starred with Ben 

urpin in motion pictures and operated a 

ickelodeon in Racine, Wis., as early as 1906. 

Joe Neger. 20th-Fox manager, was with 

le Fitzpatrick McEh'oy circuit in Chicago 

|i 1920 as assistant buyer and booker. He 

lad started his career in 1916 with World 

: 

ix in Detroit. 

Frank Myers, manager of Commonwealth's 

ummit, was acting on the stage in St. Jo- 

'ph with the Dubinsky Bros. W'ho were putmg 

on plays produced by Lem B. Parker, 

lyers had been a doorboy when the Iroquois 

.heatre burned in Chicago. 

Arthur de Stefano, National Theatre Suply 

, 

manager, was studying engineering 

at 

Texas A&M College in 1920, and operating the 

Dixie Theatre at Bryan, Tex., evenings. Bob 

Smith, NTS engineer, was in the seventh 

grade at Yeager school and operated a handcranked 

Motiograph for the school. 

E. L. Harris, district manager for Alexander 

Film Co., was in Dallas in 1920 with 

the Rogers and Harris circus. 

J. W. Shreve of the Shreve Theatre Supply 

Co. was a shipper and salesman for the 

Cole Theatre Supply Co. in the Ozark building. 

Glen Blanchard, mechanic, and Carl 

Whitney of NTS. were repair men at Cole's. 

OUie Shettler. projectionist at the Granada 

in Kansas City, Kas., operated for Billy 

Andlauer's Bonaventure that year. 

Gib Jones, booker at RKO, had been in 

theatre business since starting with Mutual in 

Minneapolis in 1912 and was booking for 

Goldwyn m 1920. Pi-obably the oldest man 

in service in the business who has made no 

change since 1920 is C. H. Badger of the Stebbins 

Theatre Equipment Co.. who was with 

the same company at that time. The advertisement 

it carried in the first issue of the 

Reel Journal is repeated in this issue of 

BOXOFFICE. 

Lou Patz. division manager for National 

Screen Service, was superintendent for the 

Pickens Engineering & Construction Co. of 

Sioux City. Iowa. Vern Skorey, 20th-Fox sales 

manager, was taking dentistry at the University 

of Alberta, Canada. It was later that 

he switched to extracting money from exhibitors 

for films. 

Woodie Latimer- of L&L Popcorn was milking 

cows for his uncle in Independence, Mo., 

where the uncle ran a small dairy. Later 

Latimer was with the Kansas City Paper Co. 

(now Carpenter's) and sold paper to Ben 

Shlyen for his publications. 

THE ORACLE KNOWS—James Jovan, 

owner of the Monroe Theatre, Chicago, 

and president of the Globe Film Co., 

writes from Delphi, Greece, that he is attempting 

to determine "what is wrong 

with the motion picture business," in the 

tradition of the ancient Greeks, who took 

their troubles to the Oracle of Delphi. 

Constantine Jovan, elder son. left, and 

Mr. Jovan are seen above as they browsed 

through old ruins in Greece. They are on 

an extended tour of European countries. 

CS at Marissa Mars 

MARISSA. ILL.—A Walker silver screen 

and CinemaScopje facilities have been installed 

in the Mars Theatre, 325-seater, owned and 

operated by Mrs. Sarah M. Degen. 

Stars in The Square Jungle' 

Tony Curtis. Pat Crowley and Ernest Borgnine 

will star in "The Square Jungle," a Universal 

film. 

^- 

We (leltf. 

On 

lien SltiueH

Film Producers Becoming Conscious 

Of Exhibitors: Shavelson & Rose 

NEW YORK— Film producers are 

becoming 

more conscious of exhibitor problems, 

mainly because the companies are no longer 

In the exhibition business since divorcement 

and are now in a competitive market," according 

to Melville Shavelson and Jack Rose, 

who produced "Seven Little Foys" in Vista- 

Vlslon for Paramount release. 

Shavelson and Rose, who were a screenwriting 

team on Hope's "Sorrowful Jones" and 

on "Living It Up," the Martin and Lewis feature, 

both for Paramount, formed Scribe 

Productions to make "Seven Little Foys," 

the first feature Rose produced and the first 

Shavelson directed. It was also the first feature 

which had the star. Hope, on a deferment 

deal, whereby he had no guarantee but 

had a piece of the picture, which he shares 

with Shavel-son and Rose. Hope is also making 

personal appearances to help promote 

the "Seven Little Foys" openings. On his return 

from Australia, where he attended the 

opening "down under," Hope appeared at 

Texas openings June 13-15 and then attended 

openings in Los Angeles. Chicago, San 

Francisco and New York. 

Participation deals with stars are a great 

benefit to producers and major studios as 

talent with a financial interest in the picture 

Is more cooperative and aids in cutting 

production costs. Paramount and Universal 

are among the studios which are doing very 

well with participation deals, Shavelson said. 

.Melville Shavelson, left, and Jack Kose, 

producers and heads of Scribe Productions, 

which made Bob Hope's "The 

Seven Little Foys" for Paramount in 

VistaVision, discuss their new plans in 

New York. 

The two producers, who were in 

New York 

to discuss the advertising and promotion for 

"Seven Little Foys," a July release, said that 

"the honest approach in advertising now 

pays off more than in the past—the public 

is no longer being fooled by a sexy campaign 

when the picture doesn't warrant it." As an 

instance, "Room for One More," a picture 

they made for Warner Bros., starring Cary 

Grant, opened with an advertising campaign 

which stressed sex. The picture did poorly in 

New York and other key cities but, when the 

ads were changed to play up the family a| 

the picture did very well, according to s| 

elson. 

Scribe Productions will make "Beau Jacl 

the biography of Mayor James J. Waj 

starring Hope, tome time in 1936. but 

produce "Kitty Hawk," the story of 

Wright Bros., first if a cast can be to 

Although both of these are biographl 

1. "Seven Little Foys." they have a li| 

treatment and are not intensely drai 

Shavelson sa;d. Scribe paid Gene Fowler j 

000 for the film rights to "Beau James." 

While both "Beau James" and 

Hawk" may be made for Paramount 

the deal has not been set. However. 

Productions has a separate deal with 

mount to deliver three pictures, at the 

of one a year, with an option for two 

These five pictures will not necessarily 

Hope, who has also made a separate l| 

with Betty E. Box, British producer, to i 

star with Katharine Hepburn in a pii 

to be made in England this summer, 

this is completed, Hope will make his 

picture with Shavelson and Rose. 

Shavelson and Rose said that some plot 

made in Hollywood have no place in the t| 

eign market, particularly films dealing 

baseball or football. "Seven Little Foyj 

a family story, which has general appea 

over the world and. in addition. Hope's 

star, Milly Vitale, is an Italian star wit 

big draw in that country. 

loe Louis Plays Himself 

Former world's heavyweight champion 

Louis, will play himself in Universal's "i 

Square Jungle." 

isAii 

sp'ioai 

sua! 

!C 

|tcS!.Pa 

i»* 

clBiiB 

I Be, but 

1»3e1i a 

{•:3:iyT» 

'Sisiru 

llnDtie 

tbioiise 

Iteaes, 

!Smbai 

fst 

s one f 

If Is With Pleasure 

The Officers, Board of Directors and Members 

ramo 

of 

the 

-'->:( !o 

a'*^:3poi 

Kansas-Missouri 

Theatre Association 

'^ 

!'*i, 

'' 

'J esi 

Take This Opportunity to Extend to 

(-_. ,'. 

BOXOFFICE and Its 

Personnel 

f ''< '.0 

Hi 

Heartiest Congratulations on Its 

Thirty-Fifth 

Anniversary 

i'î, 

ED 

HARRIS, 

President 

216 BOXOFTICE : 

: 

July 

2. II

'wins Airer Open With 

st Run on Each Screen 

MINNEAPOLIS—The Lucky Twins, t!he 

nth drive-in in the Twin Cities area, was 

rmally opened Saturday (2i with a first 

n on each of its two screens with four-track 

i^reophonic sound. The elaborate airer ocpies 

75 acres and represents an investment 

$750,000. 

For the last month the drive-in has been 

lerating with one of its two towers, situated 

opposite ends of the ramp lot. 

Al Aved is making a determined fight to 

itain a first run playing position for the 

itdoor theatre day and date with MinnelOlis 

and St. Paul downtown houses. Thus 

r, however, none of the major companies 

is agreed to do so, although two of them 

ive sold him individual first runs. 

Aved says he does not plan any lawsuit 

this time, but will carry his fight to the 

iblic through a series of newspaper articles 

lich he has been promised. 

The Lucky Twins teed off with "Son of 

nbad" first run, but RKO sold it to the 

oner only because it was turned down by 

her Twin Cities conventional theatres and 

oners because of its condemnation by the 

gion of Decency. It ran for three weeks 

big business. 

"Son of Sinbad" was followed by another 

•st run, "F^ve Guns West," independently 

itributed by Donald Swartz here, and it, 

, enjoyed large patronage. For its ciu'rent 

and opening" Lucky Tw'ins also has two 

it ri;ns, one for each of its towers. They 

Columbia's "Five Against the House" and 

independent. "Kentucky Rifle." It'll be a 

(velty for drive-in patrons to have the 

lOice of two pictures, without it being a 

In bill for a single admission. 

Earliest clearance now for Twin Cities 

ive-ins is 

35 days, compared to 28 days for 

,e subsequent run conventional theatres. 

oromount at New Haven 

sing Automatic Phone 

NEW HA'VEN—The Paramount is 

the first 

cal theatre to use an automatic answering 

ivice to respond to telephone calls. A mes- 

>ge giving the names of the feature pictures 

Id the stars, starting times and prices is 

corded by the cashier and used to reply to 

rsons dialing the Paramount's regular numr. 

At the end of the transcription there is 

footnote advising those requiring further 

formation to call another Paramount num- 

T not listed in the telephone directory and 

Ivertisements. 

Several other Connecticut movie houses use 

le device. The Sampson & Spodick circuit's 

e Arts, Westport, was the first theatre in 

\e state to install the mechanism nearly two 

;ars ago. This chain also put the modern 

iy magic to work in the Norwalk Theatre, 

le Empress at South Norwalk and the Art 

inema in Bridgeport. The independent 

ranford Theatre is another user. 

Jim Darby, Paramount manager, has the 

ivice in operation from 7 a.m., when it is 

Ijusted by a theatre cleaning man, until 

ing time. He noted that the answering 

achine relieves pressure on the cashier, who 

irmerly handled all calls, and gives movielers 

the information they want in a hurry. 

The telephone company caJls the machine 

ANDA—AM for automatic, AN for answerig, 

D for device and A to make it phonetic. 

NFB's 'Stratford' Wins 

Canadian Film Award 

OTTAWA—The National Film Board's "The 

Stratford Adventure" was chosen by the 

Canadian Film Awards as the top 1954 Canadian 

made short subject. The picture deals 

with the Shakespearean Festival, which is 

now in its third year at Stratford, Ont. According 

to Walter Herbert, chairman of the 

awards committee, this is the first time the 

group has given a chief award to the government 

film agency. 

Winners of class awards, in addition to 

"Stratford," were "Gift of the Glaciers" by 

the Alberta government; "'Where None Shall 

Thirst," produced by the United Church of 

Canada, and "Riches of the Earth," NFB. 

Second prizes went to "It's in the Cards," 

produced by Crawley Films, and "High Tide 

in Newfoundland," "The Homeless Ones" and 

"One Little Indian," all from NFB. 

RIO 

means 

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you! 

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Congratulations, BOXOFFICE, on your 

\ 35th Anniversary! / 

â^ 2u(cU&i âUe/i PîC^lU ^fiam 

WIDE-SCREEN PICTURES 

Missouri Points a Surefire Way With 

^RCA Dyna-Lite Screens 

^RCA Stereophonic Sound 

^RCA Projection Equipment 

it was RCA which introduced the first all-plastic screen five years ago. 

RCA 

engineering resulted in the all-plastic electronically vulcanized seams. The 

RCA Dyna-Lite screen is made right and priced right for both large and 

small theatres, as evidenced by the installation in over 200 theatres in the 

Kansas City area alone. A fresh, clean screen is frequently the most economical 

answer to better pictures and sound, RCA stereophonic sound and 

projection equipment available for both indoor and drive-in theatres at 

terms you con afford, 

MISSOURI THEATRE SUPPLY CO. 

Everything in Theatre Equipment and Supplies 

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115 West 18th St. 

BA. 3070 Kansas City 8, Mo. 

)XOFnCE July 2, 1955 217

ST. 

LOUIS: 

WHAT THEY WERE DOING IN 192{ 

Lest*r Bona, Warner Bros, manager, was 

manager of Standard Film Co.. St. Louis. 

Maurice Schweltier. Allied Artists manager, 

was attending Vanderbilt University. Nashville, 

Tenn. 

Lester Kropp. president. Missouri-Illinois 

Theatre Owner.-; and co-general manager, 

Fred Wehrenberg circuit, was hawking popcorn 

and ice cream cones at night in Wehrenberg'.s 

Cherokee Theatre. 

Herb Washburn. National Screen manager, 

was ad sales manager for Paramount in 

Chicago. 

Tom Bailey, MGM manager, was a high 

school student in Cleveland. 

TT-s. 3"ss Schulter, owner. Columbia Theatre. 

St. Louis, was operating the Ashland 

Theatre at nights and on Sundays in partnership 

with Joe Litvag and worked days as 

booker for Universal Film Co. 

Joe Litvag. owner. Apollo Theatre, was partner 

of Mrs. Bess Schulter in the Ashland. 

Louis. 

St. 

Charley Goldman and Jules Leventhal. 

partners in operation of the Lyric. Carver 

and Senate here and the Lincoln, Kinloch. 

Mo., were operating the Tamm Theatre. 

Eddie Rosecan, owner. Rialto, Cap* Girardeau, 

Mo., was in the txioking department 

of Paramount. 

Louis K. Ansell, Ansell Bros. Theatres, was 

operating the Variety and Rainbow theatres. 

Congratulations . . . 

From One Industry Veteran to Another! 

Throughout the 35 years of Ben 

Shiyen's publish'ng career, we have 

been a regular advertiser, benefiting 

from the great reader interest 

developed by BOXOFFICE 

through its many fins services to 

the industry. The square herein is 

a reproduction, in exact size, of 

our ad in the first issue of The 

Reel Journal, "papa" of BOXOF- 

FICE. We've expanded our lines 

of equipment in our 56 years and 

are at a new locution, but we're 

Established 1899 

CHAS. M. STEBBINS 

PICTURE SUPPLY CO. 

"The Old Reliable House" 

Jobbers and Dealers in 

.MOTION PICTURE MACHINES 

STEREOPTICONS, LANTERN 

SLIDES and ACCESSORIES 

1028 .MAIN STREET 

KANSAS CITY, MO. 

still 

'The Old Reliable" 

Stebbins Equipment Company 

1804 Wyandotte St. Kansas City, Mo. 

KANSAS CITY TICKET CO. 


Filmrow 

109 W. 18th St. Kansas City, Mo. 

Telephone: HA 5199

I jrve 

' 

Associated 

k I I. Walter Rodgers and his wife Grace. 

Jn/ todgers Theatres, Cairo, III., were operating 

' / pe Criterion and Jewel theatres, Poplar 

^ Muff, Mo., and a theatre in Caruthersville, 

to. 

Oscar L. Turner sr., Turner-FaiTar Thea- 

•~,sires, Harrisburg, 111., with his partner, S. M. 

'Birar, was operating the Grand and 

' I fl irpheum theatres in Harrisburg and the 

'Uuii iasino in Eldorado. 

Harry Hynes, manager U-I, was district 

ooker in St. Louis for Pathe under the late 

Wdie Dustin. 

iiiiiaa 

Tommy James, owner. Comet, West End, 

1 Tli(jJ>ouglass and Strand theatres, just back from 

Jotid War I Army service, was operating the 

to,wai '•'^'^ Theatre and the Retina Theatre and 

leatret 

!9. 

31li, 

11 

^^°'^^- 

Earl Stout, interested with his son D. B. 

tout, Cairo, 111., in drive-in theatres at 

harleston. Mo., and West Paducah. Ky., was 

orking as a projectionist in the old Gem 

heatre, Taylorville. 111., for J. L. and J. E. 

paulding. 

Christ Zotos, owner, Roosevelt, St. Louis, 

;arted his film career here in 1907, later 

perating several nickelodeon-type shows, 

'estiii, 

ad taken time out from such activities to 

in World War I, then went to his native 

"^ Teece to marry. He returned to St. Louis in 

124 to open the 600-seat Roosevelt. 

119II 

H. G. Woods, executive head. Consolidated 

heatres, owner of the Hall, Missouri and 

arsity, Columbia, Mo., was general manager, 

iopai 

oUege Amusement Company, Columbia, 

i.?. 

Soil 

:Vlll(. 

icsn 

prsil 

tasiJ 

m 

lei, : 1^ 

lo, p: 

fter some years as an independent owner of 

icture shows. 

0. D. Hill, Columbia manager, a World War 

veteran, had just opened the St. Louis office 

Producers after serving as a 

JBcial representative for Frank Warren of 

16 W. W. Hodkinson Corp. 

Harry H. Haas, Paramount manager, was 

senior at Colorado University at Boulder, 

olo. He started his film career in 1922 with 

|ie Miller Theatre in Wichita, Kas. 

Gordon Halloran, 20th-Fox manager, was 

|;tending grade school in Groton, S. D. 

David F. Barrett, BOXOFFICE corresponfent, 

was the city hall reporter for the St. 

3Uis Star and Reel Journal representative. 

Ray G. Colvln, Theatre Equipment Dealers 

is'n, was running Ray's Film Service, a 

.eatre supply and emergency film exchange 

Decatur, 111. Later in 1920 he opened the 

Khibitors Supply Co. in St. Louis. 

Jonadian NFB Film to Go 

'o Latin America Video 

om Canadian Edition 

MONTREAL—The National Film Board of 

^^nada has signed a contract with FOR-TV 

^„l^êInantle Overseas Radio & Television) 

iVing that company rights for distribution 

NFB films to television stations in Latin 

merica. Paul Talbot, president, signed for 

emantle when in Ottawa and A. W. True- 

.an, commissioner, signed for the NFB of 

anada. The arrangement takes effect imled 

lately. 

Of the many NFB subjects to be distributed 

tivity in Mexico and Cuba, made earlier 

jenîis year by Len W. Chatwin, director of 

stribution for NFB. 

. 

INDIANAPOLIS: 


Joe Bohn, manager of Realart. was working 

out of Louisville for the Big Features James Bikos, owner of the Roxy and Fifth 

sonnel in New York. 

Rights Exchange. 

Avenue, Gary, started in the business in 1920. 

L. J. McGinley, general manager for Fourth 

Avenue, was assistant manager of the Fox 

To Build at Flemingsburg 

office in Seattle. 

Earl Cunningham, general manager of the 

FLEMINGSBURG, KY.—A new drive-in, to 

Fountain Square Enterprises, was doing publicity 

in Paramount's New York this summer. A. J. Shipley will manage the 

be named the Skylark, will be built near here 

office. 

Claude McKean, Warner manager, was city 

643-car situation. 

salesman for Fox in St. Louis. 

Foster Gauker, MGM manager, was cashier 

for Select Pictures in Indianapolis. 

George Landis, neighborhood chain owner, 

CANDY - POPCORN 

was selling for Select Pictures in Chicago. 

A. C. Zaring, owner of Zaring's Egyptian, - SEASONING - 

was operating the North Star, pioneer neighborhood 

film house. 

For Theatres and Drive-Ins 

Marc J. Wolf, president and general manager 

of Y&W, was managing the Gary The- 

LORRAINE CARBONS 

Distributors of 

atre, Gary. 

MISSION ORANGE 

Bruce Kixmiller, Colonial and Indiana, 

Send for Price List 

Bicknell. was already a veteran of seven years 

Freight Prepaid on $100.00 or More 

in Bicknell. 

Manny Marcus, owner of Marcus Enterprises 

in Indiana and Ohio, was manager of 

KAYLINE CANDY CO. 

1220 S. Michlgon Avenue Chicago 5, 

the Fox academy for training theatre per- 

For Your Protection . . 

...BUY NOW! 

Order RCA In-Car Speakers now for expansion of 

present facilities, or to replace obsolete or old In-Car 

Speakers . . . and as spares for future replacements. 

The RCA In-Car Speaker is first in its field ... in 

better quality ... in longer life with lowest 

maintenance costs ... in popularity, too. (More RCA 

In-Car Speakers are used in Drive-Ins than any 

other make.) 

Order your requirements today. 

ST. LOUIS THEATRE SUPPLY CO. 

"Bverything for the Theatre" 

3310 Olive Street St. Louis 3, Mo. Phone JE 3-7974 

Arch Hosier 

Congratulations, 

from 

BEN, 

ALLIED INDEPENDENT THEATRE OWNERS 

of 

KANSAS and MISSOURI 

iif- 

Dnvcfkr FOR-TV, some will be in Spanish or 

ortuguese. Others will have music and 

)und effect tracks only, to which authorized 

fjd panish or Portuguese commentaries, sup- 

>lj:5i lied by the board, wUl be dubbed in by 

cal announcers. 

riii 

The contract was concluded as one of the 

!sults of a survey of NFB distribution 

If- 

JXOFFICE July 2, 1955 

219

CHICAGO: 

WHAT THEY WERE DOING IN 

John Balaban, president of Balaban & Katz 

Corp.. started his career in 1911 as booker 

and salesman for General Film Co. In 1917. 

he became manager of the Central Park Theatre, 

fir.n large house launched bv B&K. 

Johnn.v Jones, partner in Jonee. Liiiick & 

Schaeffer. was salesman for First National 

Pictures. 

Sam Seplonin, Republic manager, was a 

salesman for Elk Photo Plays. New York City. 

Walter Banford, MOM district manager, 

wa= an MGM film sale.sman in Chicago. 

Norman Pyle. MGM publicist in Chicago, 

was press agent and manager of legitimate 

attractions in New York City. 

Sam Gorellck. RKO district manager, was 

booker and office manager for Film Booking 

Offices. 

R. V. Nolan. RKO manager, was an assistant 

cashier for Pathe. 

Mannle Gottlieb, U-I district manager, was 

a .salesman with Indiana Film Co. in Minneapolis 

and the South Dakota territory, 

J. Harold Stevens, Paramount manager, 

joined Paramount in 1923 following graduation 

from Tufts College. 

B. D. Stoner, Paramount central district 

manager, was a l>ooker for National Feature 

Syndicate and the Goldwyn Co. 

Tom Gilliam, 20th-Fox district manager, 

was local salesman for Associated First 

National Pictures. 

Harry Walders, Columbia sales manager, 

was an automobile salesman. 

Sylvan Goldfinger, executive with Telemanagement 

Co. and operator of the Loop 

and Carnegie theatres, after leaving school 

in 1922 was a newspaper reporter with the 

Chicago Herald Examiner. 

George Lefko, Warner Bros, manager, was 

city salesman for Film Booking Offices. 

Irving Mack, president of Filmack Trailer 

Trade-In Equipment Specials 

2 pairs 

2 poirs Western Electric sound heads 

206-209 

KW lamphouses 

1 pair Peerless Mognarc lamphouses 

Simplex 1 

I pair Brenkert Enarc lamphouses 

2 pairs regular RS Simplex 

isms 

mechan- 

1 pair Simplex 5-pt pedestals 

4 40-ampere, 4-tube rectifiers, 220 

1 pair E-7 Simplex mechanisms 

single phase 

Century 

1 pair Brenkert BX 80 mechonisms 

1 pair sound heads 

1 pair Ballantyne sound heads 

Above equipment taken in trade and offered at reduced prices. 

SHREVE THEATRE SUPPLY CO. 

217 West 18th Street 

Mid-Central 

Independent 

BEN 

Owners, Inc. 

Congratulate 

Allied 

Theatre 

SHLYEN 

Editor-in-Chief and Publisher 

BOXOFFICE 

On 

35 Years of Progress 

In Behalf of the Film Industry 

A Sincere 


Salute 

to 

BEN SHLYEN 

and 

BOXOFFICE 

35th 

on their 

Anniversary 

in the old doyi I supplied Ben Shiyen with 

paper and now Ben lupplici mc with white 

jpoce for advertiiing in Amcnca'i No I 

theatre publication My deep gratitude to a 

good Iricnd 

"Woodic" Latimer 

L. &L L. Popcorn Co. 

110 W IBth St Kon.oi City, Mo. 

192C^? 

Co.. had FUmack trailer firm in operation f 

its second year and was a freelace public; 

for 

MGM. 

William Hollander, head of publicity, pr 

mot on and advertising for Balaban & Kat 

was publicist for B&K. but prior to that w;' 

motion picture editor for the Chicago Dai 

News. 

Dave Wallerstein, executive vice^presidei 

and general manager of B&K and Ore. 

States Theatres, joined B&K in 1926 from tl 

Harvard Business School. 

Herb Ellisburg, manager of the Piccadil 

Theatre, was working for William Holland, 

of the B&K publicity staff. 

James Jovan, president of Globe Film C 

and managing director of the Monroe, clerkf 

in a candy store. 

Nate Piatt, general manager. B&K Chii 

Theatres, was an usher at the Magnet 

atre. In 1926, he joined the Chicago 

as assistant manager. 

Duncan Kennedy, general manager. Oi 

States Theatres, was in grammar school 

We.stmont. Canada. 

Abe Piatt, supervisor for B&K no; 

and Evanston theatres and the Unit«d 

Theatre, as a graduate mechanical eng] 

worked for an engineering firm on 

Congres.s. Howard and Tower theatres. 

Harry Lustgârten, film buyer for 

theatres, was manager of the Crawford 

atre. 

Albert Dezel, head of Albert Dezel. Inc., 

owner of the Cornet Theatre in De 

Mich., was with the art and advertising 

partment of the Chicago Herald Examiner, 

Jack Rose, secretary-treasurer of the I 

ana-IUinois Theatres, was attending the 

versity of Chicago. In 1922. he became 

sistant manager here for Selznick. 

.Alexander Manta. Manta & Rose Thea 

was working around the Whiting Thea 

Whiting, Ind., owned by his father. 

Abe Teitel, president of A. Teitel Film 

and owner of the World Playhouse, 

vated films with a machine whlcli he had 

vented and headed the Teitel Film Excha) 

Extra Selling Is Needed 

To Sell Classics: Bower 

From Mideast Edition 

DETROIT—"Extra showmanship in .celling" 

is the prescription of Helen Bower Jilit 

critic of the Detroit Free Press, for ;hi 

presentation of a f.lm classic to the a'.'.-iraportant 

younger generation. 

Basing an article on the research dor.r It 

Detroit high -schools by MOM m comu. i;oi 

wlUi the rel.ssup of ••Ciimille" starring tiroW 

Oarbo, she found that ono-third of the ^tutlonls 

had never heard of Garbo. 

In one school, only four out of 103 .studente 

50 boys and 53 girls— had ever seen t; .rt>; 

in any picture. It was also IndlcHlcii ii*: 

the teenagers were mtiro interested lii IJm 

novelty of seeing a star they had heard Ol 

than any partlculur film, cla.vslc or not. 

A po.sslble new approach to the publlcit|t 

.>J 

such films was NiiiiKcsted by the commenUl 

of an EnKllsli teacher He had aroused liiteH 

est ainoiiK the .students by cnlllnR ti.ubr 

"I lie Marilyn Monrm' of .vour pnrentji' ilay." 

220 BOXOFFICE •July 2 I9U 

r 

Orifi

I 

i 

CHARLOTTE—Members 

I 

Delegates 

I 

. . . Robert 

— 

}} WOMPI of Atlanta 

I. 

Installs Officers 

ATLANTA—Mayor William B. Hartsfield 

,vas the principal speaker when the Women 

)f the Motion Picture Industry installed new 

officers Wednesday (29) at the Variety clubi-ooms. 

The welcoming address was made by Betty 

Rary, retiring president, and the invocation 

.vas given by Helen Taylor. Recognition of 

•M officers was made by Edythe Bryant, folowing 

which Christine Smith Gilliam introiuced 

Mayor Hartsfield. Music was furnished 

oy Finances Hopkins and Louise Fowler. 

Officers installed were Stella Poulnot, 

jresident; Evelyn Snow and Ernestine Car- 

;er, vice-presidents; Doris Honea, recording 

secretary; Katherine Moore, corresponding 

secretary; Edythe Bryant, treasurer. New 

nembers of the board of directors are 

Thelma Haglund, Johnnie Barnes and Martha 

Hall. Betty Rary, retiring president, also 

•vill sei-ve on the board for one term. 

The new committee chairmen are Charline 

Jones, service; Martha Chandler, publicity; 

3race Bramblett, extension; Mildred Castlelaerry, 

bylaws; Pat Brown, finance; Darlene 

Bskew, bulletin; Jackie Cowart, social; Grace 

Woolley, club history, and Lynda Burnett, 

'?ift. 

to the national convention in 

lêw Orleans September 30-October 2, will be 

iStella Poulnot and Betty Rary. Helen Taylor 

:,s the chaplain and Christine Gilliam is the 

.parliamentarian. 

Charlotte WOMPI Votes 

To Continue Its Project 

of the WOMPI 

'meeting here Wednesday (22) voted to continue 

for another month the club's charity 

project of making smocks for gii'ls at the 

Florence Crittenton Home. The gifts wiU be 

jiven to the girls next month, then the club 

will launch another project. 

Myrtle Parker, president of the club and 

secretary to Al Duren, Paramount manager, 

presided over the Wednesday meeting. Mrs. 

Parker and Gladys Hawkins of Wilby-Kincey 

rheatres, first vice-president of the club, 

were named to represent the local unit at the 

national WOMPI convention in New Orleans 

September 30-October 2. Named as 

alternate delegates were Viola Wister, Screen 

J 

led r Guild, and Mildred Warren, 20th-Pox. 

Nancy Wilson, chairman of the service 

'er 

Iproject committee, extended invitations to 

members on behalf of Jack Reville, MGM 

manager, to attend a July 9 event at the 

Variety Club which will be hosted by MGM 

and Charlotte Theatre Supply. 

ji* Attending the Wednesday meeting were 

Lois Summers, Clarinda Craig, Blanche Carr, 

Nancy Wilson, Betty Beatty, Margaret Brown, 

^^ggA Rose Mcllroy, Rebecca Miller, Mack Wess, 

Alice Craver, Shirley Bell, Elizabeth Hinson, 

Dotty 

)i* 

Glenham, Mildred Warren, Margaret 

Baker, Myrtle Parker, Gladys Hawkins, 

Pauline Griffith, Frances Jo Fouts, Betty 

^ 

tenCi 

atiiii 

men' 

00 

Anne Bost, Naomi Sigmon, Alice Thomas, 

Eleanor Helms, Lillian Nolen, Kathryn 

Lomax, Vera Ledbetter, Betty Gosey, Verdah 

Looper, Viola Wister, Margie Thomas, Margaret 

Raines, Runa Greenleaf, Billie Harris, 

Vera Robinson, Lucille Makens, Elena Caldwell, 

Barbara Harris, Margaret Thomason, 

Doris Ducker, Hazel Miller, Alice Byrum, Joe 

Williams, Louise Goodson and Annie Mae 

Williams. 

Polio Failed to 

Deter 

Showman's Activity 

CHATTANOOGA, TENN. — Charles 

Lynch, manager of the 41 Drive-In 

here, has gained the respect and admiration 

of his busiJiess acquaintances 

by his efficient management of the 

open-air theatre for the last five years 

despite being crippled by polio. 

Lynch, pictured above has done an 

outstanding job. The 41 is a large operation, 

requiring endless hours, and 

Lynch supervises all the work around 

the ozoner. In addition, he is constantly 

searching for new ways to promote 

the attractions at the theatre. 

The drive-in is spotless at all times and 

equipment and machinery is kept repaired 

and in first-class shape under 

Lynch's supervision. 

SAVANNAH 

'The Chamber of Commerce is making a 

pitch for the world premiere of "View 

Pi-om Pompey's Head" following shooting of 

some of the scenes locally. While no definite 

commitment has been made 20th-Fox 

. . . Earle M. 

officials have been in touch with the local 

civic body . . . Leslie Swaebe has returned 

after a vacation in Miami 

Holden, resident manager of the Lucas and 

Avon, has been named a group director of the 

Merchants Council . . , Downtown theatres 

which offer students reduced admissions have 

decided to keep the plan in effect through the 

summer. Over 10,000 city and county students 

hold special cards. 

Indoor theatres are plugging air conditioning 

to try and compete with the first few 

weeks of the summer season, which finds 

. . . 

. . 

Tybee Beach, just 18 miles away, a great 

competitor "Aslyum of Horrors" stage 

show has been booked for a midnight show at 

the Avon . The Weis presented a two-day 

cooking school in cooperation with Frigidaire. 

A stove and refrigerator were among the 

major door prizes offered. 

The Savannah had a sneak preview on Unlversal's 

"Private War of Major Benson" and 

the Lucas sneaked "The Seven Little Foys." 

'Cobweb' Is Worth 150 

At Memphis Opening 

MEMPHIS—Loew's State set the first run 

attendance pace for Memphis with "The Cobweb," 

which did 50 per cent above average 

business. "The Far Horizons," did 25 per cent 

above average at Strand. Other product was 

average or below. 


Maico Shotgun (AA) 90 

Palace The Mon From Bitter Ridge (U-l) 100 

Stofe—The Cobweb (MGM) 150 

Strand The For hlorizons (Para) 125 

Warner Long John Silver (DCA) 85 

JACKSONVILLE 

LTal Stanton, manager of the Edgewood 

Theatre, returned from Fort Pierce where 

he vacationed and attended a family reunion 

W. Coyne, special counsel for 

COMPO, has named three local men as a 

committee for this exchange area in governing 

the Audience Award elections to be held 

November 17-27. They are LaMar Sarra, 

general counsel and vice-president of Florida 

State Theatres; Buford Styles, U-I manager, 

and Horace Denning, Florida supervisor of 

Dixie Drive-ins . . . I. F. Dolid, new Warner 

salesman, was introduced to exhibitors of the 

area by Carroll Ogburn, WB manager, during 

a week's tour of the state . . . Bernard Goodman 

and Bill Miranda, both of the WB office 

in New York, were in the state to call on 

many small-town exhibitors. 

The Delray Theatre, Delray Beach, has 

been closed for the summer . . . The Capitol 

Theatre, Homerville, Ga., has been acquired 

by F. T. Summerlin from Mrs. Lucy Shapiro 

. . . H. R. Prudden of West Palm Beach, it 

is reported, has taken control of 11 lower 

east coast theatres which were formerly part 

of the Talgar Theatres' circuit. Billy Wall, 

former manager of the Rialto Theatre, Orlando, 

is now George Krevo's assistant at the 

local Palace Theatre. Wall's place in Orlando 

was taken by Jerry Earnest, a former member 

of the managerial staff at the local Florida 

Theatre. 

Leonard Allen, Paramount publicist, and 

Jack Wiener. MGM press representative, were 

given an opportunity to plug their motion 

picture wares over a special telecast of 

Miami's WITV from the Olympia Theatre, 

downtown Miami showplace . . . Valerie 

Fi-anklin, FST home office staffer, vacationed 

in New York with her parents, Henry Frank, 

Curtiss Candy Co. salesman, and Mrs. Frank. 

. . . 

Bill Lee, Keystone Heights, and J. M. 

Wells, Folkston, Ga., were visiting exhibitors 

. . . Vacationing from the U-I office was Betty 

Guthrie . . . Alec Newman, U-I auditor from 

New York, was here to set up a new system 

of keeping office records Roy Smith was 

back off the road after a week in south 

Florida. 

An executive board meeting of the WOMPI 

was held at the home of Janice Claxton. 

Attending were Melvarine McCrary, MGM; 

Phil Eckert, Columbia; Mamie Newman, Talgar; 

Gretchen Knight, RKO; Edna Cox, 

Exhibitors Service; Pat Haugdahl, RKO; 

Jerry Wardloe, RKO; Sunny Greenwôod, 

U-I; Doris Jones, MGM. and Mrs. Claxton 

. . . Bea Christ, FST home office, returned 

from her annual leave. 

BOXOFFICE : 

: July 

2, 1955 

SE 

221

. . Patricia 

. Director 

. , Mamie 

A 

. . Ben 

. 

. . 

: July 

V 

Got the Blues 

In the Night? 

on rcpo.nng or rep 

^^,^^ ^^^^ 

"""'"l°::'':rowot Pnces-youll 

the )ob-Â/r>^ 

Tiii> Uladiini of Birmingham becsone the 

bride o( Bob Laiiger, salesman tor National 

Screen Service. They are residing on Carlan 

Drive . Baker, who has been with 

Wllby Theatres for many years, was In 

Crawford Long Hospital following an automobile 

accident . . . WOMPI's Jean Mann of 

Uni\ersal returned from a Detroit vacation 

very enthusiastic over prospects for clubs in 

Cincinnati and Detroit. She met with Filmrow 

girls in both centers in the interests of 

WOMPI 

Jim Clemens, UA salesman in Dallas, visited 

witli Bill Hames, former branch manager at 

Dallas. Hames now is in the laundry business 

here and is doing quite well . . . Doris Honea, 

secretary, Buena Vista, vacationed in New- 

York with Mr. and Mrs. Bill Humphreys. 

Humphreys is Atlanta Warner salesman . 

Ken Laird, district manager, Buena Vista, 

went to Charlotte for several days. 

The following exhibitors visited Filmrow: 

W. W. Fincher, operator of drive-ins in 

Chattanooga, Oxford and Athens; Jay Sadow. 

Lookout Drive-In, Chattanooga and Starlite 

Drive-In. Rossville; J. E. Jones, Rialto and 

Swan Drive-In, Blue Ridge; C. P. Branscome, 

Jonquil, Smyrna and Stardust Drive-In, 

Tallapoosa; M. E. Maddox, Jasper, Jasper; 

Paul Gaston, Rex, Griffin; Charlie Simpson, 

State. Chattanooga; Riviera, Knoxville, and 

War Eagle, Auburn; Jay Solomon, Independent 

Theatres, Chattanooga; Nat Hancock, 

Roosevelt, Jefferson. 

. . . 

. . Bill Murray, 20th-Fox 

Roy Nicaud, manager for Howco Films, 

has resigned. He will return to New Orleans 

Walter Walker, longtime sales manager 

at Columbia, has taken a new post with 

Buena Vi.sta Films . 

booker, has resigned and returned to his home 

in Memphis . . . Frances Shaddix, Fox booker, 

returned from a vacation in Nashville. 

Charlie Lester, district manager of National 

Screen, left on a six-week tour of Europe. 

His first stop will be Frankfurt, Germany . . 

Irma Marshall of National Theatre Supply 

returned from a vacation in Daytona Beach 

Speigner, secretary to Dan 

Coursey, Fox manager, sang a principal role 

111 the Opera-Arts presentation of 'La Ti-avi- 

;itii." klvcn here recently. 

Murphy, salesman at U-I in Memphis, 

on a vacation; E. D. Strange, Jewell. Gor 

Ga. . . . Newman Corker, Alps Road Drl» 

In. Athens; Leroy Rollins, Rogers Thea 

Montgomery. Nat Williams, Interstate Enti 

prises, ThomasvtUe; R. M. Kennedy, Ke 

nedy Theatres, Birmingham; Waller Mor 

Pike and Tower, Knoxville; Louis WorthingJ 

ton, AutoMovies, Bessemer, and Mr. and Mltf| 

P E Shave, Rose Theatre, Forsyth. Oa. 

MIAMI 

plorida State's Regent in the Allapattah 

tion of Miami has been completely 

vated. This includes seats, projection equ 

ment, widescreen, snack bar. air condit 

ing and sound. It is the circuit's sole 

vivor in that section of town since the cl 

of the Dade. Manager Sam Fuller L- 

ducting a contest to select a new nanu : : 

the refurbished house. He took a full-;ai;< 

ad in the Allapattah News to tell the neighborhood 

patrons about the brand new fe*-^ 

tures of the theatre, and about the 

First prize is a season pass, and 

gets a $23 savings bond. 

Sigrid Johnson, secretary to Al Weiss, 

announced her engagement to Al Millar, 

University of Plorida prelaw student 

Mrs. Ruth Warren, Harry Botwlck's secretaiy^ 

is spending her vacation getting everjrtli 

in her new home ship-shape . . . Claughtoa^ 

downtown Embassy has a new low 35-c 

Early Bird admission for its double-feat 

showing. Top evening price is 60 cents, 

revised admissions went in with the 

switch, to remain during the summer . 

Wometco is ballyhooing '•The Annapoll 

Story" at first runs for Movie Festival Monti 

The ad includes the names of 20 Florid 

towns in which the picture also will play. 

. . . FranklinJ 

.Mrs. >Utchell Wolfson, wife of the the 

owner, was re-elected president of the 

phony Club at UM. The Roosevelt is show 

the rei.ssued "The Informer" 

Maury booked an evemng stage attraction 

the Miracle recently. He presented the 19Wi| 

Fashion Awards, plus gowi^ and furs by thtij 

Doris Ciaiie Prestige Models. 

C. Y. lames Renovates Sound 

GENEVA, ALA.—C. Y. James has renovated^ 

the sound system at the Avon Theatre here.rltiu ru-lilufui. bark 

umt sett niWT' 

l'l>hi60 H.rmlf.g. Av,„„, 

Lynda Burnett, booker for United Artists, 

was on vacation in Los Angeles. While there 

she will meet tlie girls on the LA Filmrow in 

Hill, U-I 

publicist, was buck from u trip to Charlotl.- 

the interest of WOMPI . 

Henry King visited briefly witli 

Harry O. Ballnnce, division manager for Pox 

Principal topic of dtscu.ssion was phenomenal 

.success of religious films 'Td Climb the 

Highest Mountain," which King directed, and 

"A Man Called Peter," which King .said hr 

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BOXOFTICE :: July 2, 1955 223

July 

CHARLOTTE: 

WHAT THEY WERE DOING IN 192( 

Ivan D. Anderson, Liberty Theatre. North 

Wilkesboro. N. C. started his film career with 

a theatre in Tombstone. Ar:z.. in 1910. 

Charles Hammond Arrington. Cameo Theatre, 

Roclcy Mount, N. C, was operating that 

theatre 

John Shepherd Brinkley, Plymouth Theatre, 

Plymouth. N. C, started his career as 

a piano player for a silent film theatre in 

Suffolk. Va.. in 1917. then went into partnership 

with the owner. 

Elbert Gibbons Crews, Carolina and 

Orpheum theatres, Oxford, N. C. began as 

projectionist-partner at the Opera House in 

1910. 

Henry Paul Howell, Howell Theatres president, 

began as a projectionist with a gaspowered 

machine in 1918. 

Oscar A. Kafer, Masonic Theatre. New Bern. 

N. C. took over the theatre in 1918. 

Otis Teague Kirby, Palace and Dolly Madison 

theatres. Roxboro, N. C. had the theatre 

in Roxboro. 

Thomas Lee Little, Camden and Haiglar 

theatres. Camden. S. C. was an exhibitor 

there. 

A. E. Miller, Lincolnton, N. C, exhibitor, 

started working around the theatre in 

Hickory, N. C. in 1916 for his father. 

Charles W. Picquet, Carolina theatres in 

Pinehur.st and Southern Pines, was singing 

with a troupe of opera singers. 

Sidney Sims Stevenson, State and Vance 

theatres, Henderson, N. C, had the inderson 

theatre in 1920. 

Collier Anthony Turnage, Turnage and 

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I he M-arch for industry veti'rans of 35 

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OFKK'K rorrrspondonts the nation over, 

brouKlit this comnu-nt from Kitty liarwood. 

.Miami representative. 

".Are you by any chance trying to get 

nil' killed? I started a riot everywhere 

with the 1920 question. For your information, 

practically nobody was alive 

during what is apparently considered the 

ice ace—which, since at least I was very 

much present at the time, is very disheartenine. 

"The local theatrical circles arc run by 

children who screech. "Nineteen twenty?' 

when asked, then firmly state they were 

in grammar school. One admitted to being 

fourteen. 

"They even argued with me you 

couldn't POSSIBLY have meant 1920." 

Reita theatres. 

Washington, N. C, had theatres 

there in 1920. 

James Wiggins Watts, former owner of the 

Watts Theatre. Williamston. N. C, had just 

rented the old city opera house. 

T. K. Moose, manager of the Albemarle 

Road Drive-In, Charlotte, was two years old. 

T. A. Little, Consolidated Theatres, Charlotte, 

was head booker for Universal. 

F. H. Beddingfield, executive vice-president 

of Consolidated Theatres, was with the Times 

Publishing Co. weekly newspaper, the Cob 

County Times, in Marietta, Ga. 

Frank Lowery, Carolina Booking Service, 

was in grammar school in Miami. 

Bill Primm, manager of the Center, Charlotte. 

wa.s born in Augu.st 1920. 

S. W. C'raver, owner and operator of Graver 

Theatres. Charlotte, was operating several 

theatres. 

J. B. Craver, manager of the Charlotte Theatre, 

was a salesman for First National. His 

brother R. D.. now deceased, held the First 

National franchise for the southeast. 

Barney Slaughter, Paramount salesman, 

was in grade school In Ohio. 

Mildred Hoover, cashier for Paramount, 

was attending a two-room school In PowersviUe, 

Ga. 

Annie Mae Williams, BOXOFFICE correspondent, 

was in the sixth grade. 

Al Duren, Paramount manager, was attending 

grade .school in Atlanta. 

W. G. Fussell, Wonct Theatre, Bladenboro, 

N. C. was attending school. 

Mtk. W. K. ThomsH, office manager, Queen 

Ciiy Dixiking Agency, wius in grade school. 

Hugh Sykes, Queen City Booking Agency, 

was in grade sdiixil. 

J, K. HolHton, 20lh-F:, 

in New York. 

W. F. Harris, owner of Harris 

Sales, had two theatres in Petersburg 

He opened the Palace on May 31 and 

over the Virginia one week later. 

Glen Grove, Imperial Theatre ma 

Charlotte, was two years old. 

Dean House, for 23 years a Warner 

man, was working for Elmer Hines { 

Roanoke and Rialto theatres, Roanoke, 

H. H. Everett, Stewart-Everett Enterp 

was with Carolina Paster Exchange. 

Dave Williams, XFE manager, was atl 

ing the National College of Chicago. 

Barney Ross, MGM salesman, was with 

Statler Hotels in St. Louis. 

Joe Bishop, Kay Films manager, was 

tending school. 

Bill Drace, Grand Theatre, Greer, S. 

was attending school. 

Bill Macon, Asheville. N. C.. exhibitor, 

a salesman for Swift & Co. 

.\lbert Sottile, P.'istime Amusement Co 

. 

a banker. 

H. B. Meiselman, MeLselman Theatnt 

Charlotte, owned a furniture factory. 

B. B. Anderson, Anderson Theatres. Mtlli 

11ns. S. C. was a banker and cotton planta 

Pauline Griffith, secretary of North 

South Carolina Theatre Ass'n, was dolv 

office work. She Joined the association li 

lasul I 

.,ti( 

1929. 

Roy Rosser, exhibitor, owned a theatre b 

Rockingham, N. C. 

Bert Ram, Patricia. Aiken. S. C. was will j/sti: 

Warner Bros. In Syracuse, N. Y. 

Cary Caudell, Danca. Wallace. N C 

school. 

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WIN 20-yEAR AWARDS—Claude C. 

Norton, left, Wometco's assistant advertising 

director, and Walter Klements, second 

from left, manager of the Mayfair 

Theatre, are the latest proud posses- 

,\rt 

sors of Patek-Philippe watches, the circuit's 

award for 20 years association with 

the company. The presentation was made 

by co-owners Sidney Meyer, right, and 

.Mitchell Wolfson, second from right, at 

the annual banquet of the Old Guard 

at the Fontalnebleau Hotel in MiamL 

Norton joined Wometco in the early 30's 

las an usher at the Capitol and Klements 

'started as a booker about the same time. 

:harlotte 

'he United Church Women sponsored a 

showing of "The River" at the Dilworth 

leatre during regular theatre hours . . . 

16 Central Avenue Business Day was held 

iday (24) with retail stores in that area 

irticipating from 9 a.m. to 9 p.m. More than 

business establishments and professional 

fices took part. Prizes offered included allpense 

weekend trips to Myrtle Beach, 

C, for three couples and nine space suits 

r children. Parents were invited to leave 

eir children at the Plaza Theatre for a 

36 showing of "The Son of Davy Crockett" 

>m 10 a.m. to noon. The event was spon- 

Jred by the Central Avenue Business Club, 

which W. Falson Barnes is president. 

The following theatres have been taken over 

Queen City Booking Agency as reported 

Margie Thomas: Wonet, Bladenboro; 

»tty, Fair Bluff; Waylyn, Charleston, 

f^f/M med by J. W. Cox; Mooney, Fairfield, owned 

CUfton Mooney . following houses 

kve opened: Midway Drive-In, New Bern, 

med by P. G. Parrott; the new Madison 

rive-In, Marshall, N. C, owned by H. E. 

Iwards, and the Plaza Drive-In, Tabor City, 

med by Pink Norris. 

Mrs. Ella Austin, former temporary employe 

MGM, is helping Margie Thomas at 

leen City Booking several days a week . . . 

tb Kidd of Queen City Booking visited his 

rents in Crawford. Ga., over the weekend 

Margie Thomas went to Louisville, Ky., 

th her husband Bill for a business meeting. 

Pearl Deaton, inspector for MGM, has rerned 

from her vacation . . Almetta Miller 

. 

on vacation at Windy Hill Beach, S. C, 

ith her daughter Peggy and son-in-law Col. 

Mrs. Stella Todd, chief 

all! 

illiam PajTie . . . 

[J Jjspector, plans to go to Florida in mid-July 

visit her son Alex, who will leave for 

.pan in August. Alex is serving in the 

i» ' Tned Forces and is making it his career. 

Mrs. Frank Beddingfield and her daughter 

Anna have returned after a two-week trip to 

Washington and New York. While in Washington 

they were the guests of Mrs. Beddingfield's 

sister, Mrs. Robert M. Eaves. Mrs. 

Beddingfield's husband is F. H. Beddlngfleld, 

executive vice-president of Consolidated Theatres 

Ann Underwood, bookkeeper at 

. . . Screen Guild, is spending a week's vacation 

at Myrtle Beach, S. C. 

Exhibitors in town buying and booking were 

J. K. Whitley, Towell Theatres, Kannapolis; 

Jimmy Hight, Midway Drive-In, Lancaster, 

S. C; W. S. Funk, East Main Drive-In, Lake 

City, S. C. and Star Theatre, St. Stephens, 

S. C.; Harold Hall, Dixie Theatre, West Columbia, 

S. C; W. G. Patrick, Rock Hill Drive- 

In, Rock Hill . . . Miss L. Teague, booker's 

secretary at MGM, is on vacation . . . Jeanette 

Correll, cashier clerk, is on vacation . . . 

Mildred Hoover, cashier. Paramount, has been 

on jury duty. 

Anne Hamilton Hall and Eugene Todd, son 

of MGM inspector Stella Todd, were married 

Saturday (25) in the First Methodist Church 

here . . . Emery Wister, Charlotte News movie 

editor, has returned from a two-week tour of 

Hollywood . . . Walter Griffith, husband of 

Mrs. Pauline Griffith, secretary of the North 

and South Carolina Theatre Owners Ass'n, 

was ill . . . Ditto the husband of Mrs. Roseline 

Hutton, chief inspector at Columbia. 

MGM, has re- 

Walter Thomas, booker for 

turned from a trip to New York. While there, 

he met some of the executives in the home 

office of MGM. 

Cyril Mockridge will write the background 

score for MGM's "Guys and Dolls." 

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>XOFFICE 

: : July 2, 1955 

225

HART 

JÂNAGER C. F. McDannell of the Royal 

in Hogansville, Ga. reported business 

was fair despite the fact that the factories 

there were shut down for a two-weelc vacation. 

The Greenville Theatre was being turned 

into a garage, leaving the town without a 

movie. The closest one is a drive-In theatre 

12 miles away. Just think of the people who 

are going to get out of the showgoing habit. 

• • • 

H. R. Richard.5 was repainting the President, 

Manchester Ga. He had the lobby 

finished, and it sure did look nice. The the- 

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BEATS 

aire was as clean as a pin and business was 

reported fair despite TV. Richards counted 

television aerials and found they outnumber 

the water meters in Manchester. He thinks 

TV is wearing off slowly, but says it is a 

drag to get customers back. When asked 

what he thought was wrong with show business, 

he said one thing stands out like a 

.sore thumb—and that was a failure to keep 

theatres modern and up-to-date. Twenty 

years is too long between remodelings, he said. 

Richards takes a personal interest in his 

patrons, and stands in the lobby diu-ing 

showtime to welcome people. He surely does 

know his customers. 

Richards has a unique way of attaching 

his lenses, so that they are always in focus 

even on changes from CinemaScope back to 

regular ratio. Haven't seen anything quite 

as unusual as what he has done here. He 

built the drive-in and finally sold it to 

Martin Theatres and went to work for them. 

Talbotton is another town without a theatre—it 

finally fell down! 

• • • 

Mr. and Mrs. Shingler were not to be 

found in Buena Vista, Ga., but they sure had 

the advertising out on "A Man Called Peter." 

My guess is that they were out putting up 

more. 

EUaville, a real nice-sized town, is also 

without a theatre since the house burned. 

No plans afoot to build one, and it is 15 

miles to the nearest one. Sort of looks like 

Georgia's small towns will soon be out of 

theatres entirely. 

In Americus, I just missed the managers of 

the theatre and drive-in as they were out 

doing some posting, but Americus sure did 

look lonesome. Crops looked about dried up. 

Mrs. Harold Snelling was in charge at Dixie 

Service & Supply Co. in Albany. Her brother, 

Wayne McClung, who has Just finished 

college with an electrical engineering degree, 

is now going to learn the theatre supply 

business. Mr. and Mrs. J. W. McClung were 

in Atlanta on business, 

• • • 

Theatre folk In general need a publicity 

man very bad. For Instance, I ran into (and 

have run into It several times the past three 

years I restaurants with an imprint on their 

checks which says, "See Rock City atop Lookout 

Mountain, Chattanooga, Tenn." But you 

never get a check that says "See a Movie 

Tonight" at a certain theatre. Or it could 

say local theatre. Also it seems showmen 

have quit putting any advertising in motels 

imd hotel roonvs entirely. Looks like the theatres 

would want people to know there are 

theatres that want business. I always operated 

theatres with the Idea of letting people 

know there wa.s a theatre In town, so tJiey 

would want to come, and I wanted them to 

know I wanted them to come. It makes n 

(llfterence, because they can come to think, 

"Oh well, they don't cnro whether I come 

or not." Pretty .soon they don't care about 

Kolng to the .show. 

• • • 

Adiilpli Oortutowsky of Oorlatow.sky Uiealics 

111 Albany, one of the deans In the 

biwlncfis, Mikld the lndu,slry neoda more Kood 

pictures and needs them now to ga 

business. 

George Eitel, city manager for the 

towsky brothers, said that good shows i 

doing good business, but poor pictures 1 

not doing very well. In looking ove 

firm's theatres, I found they were 

and clean, even the grind houses. Alb 

one town where every theatre is still in ( 

ation. 

Another good town in Georgia wltl 

show is Leary. 

Jim Garrett of the Garrett Theat 

Arlington was not at the theatre 

store. Turned out it was Thursday 

noon, so everything in town was closed, 

missed catching BUly Peters or his 

in Blakely. as Blakely observes Thur,| 

afternoon closings. Crops around there 1 

the best of any I had .seen in Georgia. 

• • • 

A showman, Warren Hilson, was 

Skyvue Drive-In, Dothan, where he wast 

pictures of the new fogging machine to i 

his advertising. He said he plans on 

out a discount herald to every hon 

Dothan and surrounding territory tb 

a TV aerial. When he plays 

Leagues Under the Sea," the herald^ 

contain a coupon which will entitle 

trons to see the show for ten centsj 

than regular admission. 

A check of licenses on the wall of 

office listed the following: city licenses, i 

state hcenses, S1.50; sandwich shop lie 

S8; soft drink license, S4.25: county mo 

pictm-e license, $75: advertising license, 

which, by the way, he has to pay in 

town in which he advertises. Sure looks j 

the city and state are tax hungry. W« 

covers a route of 225 miles to put out 

tising. 

» • t 

Carl Albright, manager of the Martin 

Ritz theatres in Dothan, was finishing 

third day of "Davy Crockett," and doin 

nice business. Merchants had purchii 

tickets and given them out to patrons 

his tie-ups were proving very effective, 

house looked nice and clean. Even the h( 

machine looked Uke new. He said It 

nice volume of business. 

Carl also puts up his own window 

as he. too, wants to know where they 

going and why. Young Carl readily ad 

desire to learn more and more about 

business, and we predict that he will get 

opportunity to study It more, as Rufus D« 

owner, has done a nice Job of Imbuing 1 

with a desire for showmanship. And it 

Carl loves the work. Davis was in so 

Florida on a vacation. 

• • • 

Missed Roger Hubbard, manager of 

Bama Drive-In, as he had gone upto 

and I was too sleepy to wait for him 

not find anybody around the F.^n Drl 

or the Dale Theatre at Ozark. At Troy. 

Eddie Toinberlin and dauKhter Murcla 

ttl the Pike Theatre. Eddie owns both 

Pike and Enzor. He Is a believer in 

public relations, bclong.s to various c 

organizations in town, attends meeting.s i 

tjike.s an Intcre.st In all civic affairs, 

tells me Uiat one thing tliat Is h 

theatre bu.slne.s,-- hi general over the coi 

Is that people do not keep their th^ 

up to date. With It, he says, you inu.st 

a good picture and give people air' 

dltloiiing and comfortable chairs HI.-- P« 

corn machine which Us in plain view 

everybody looks Ju.st like It did the day 

wa,s uncratcd from the factory, In contr 

226 

BOXOFFICE .Tulv 2. 1

: 

' 

r 

. 

'oaJjmany I see that are black and greasy 

dcing, with a stench about them. I often 

% myself, how could the public stand to 

b corn from a dii-ty machine. It's beyond 

when with some willpower and a little 

^ oijbw grease a machine can be kept clean and 

sej ractive. Surely you don't eat out of black 

*t ^ I 

greasy pans at home. 

^sij 'omberlin had sheet boards of various 

s all over town filled with six-sheets, 

'^ta , on coming attractions, but had failed to 

a standee, on a picture he was playing 

"' ^"^ ^ entrance, and was bemoaning the 

iajsi t. Eddie also says, you either stay modern 

licit I Clean, or get run over now days. 

iciest linniy Gaylord, another man that believes 

good public relations, and who operates 

ens J drive-in theatre at Troy, was working at 

church. Few towns of Troy's size are 

ised with wide awake showmen like 

Jimmy. 

Eddie 

- til 

1 

»ver at McLendon Theatres in Union 

•ings, Ala., G. C. Bryan and A. C. Basswell 

-'iT\t\ 

6 holding down the fort, and reported 

t TV was hurting the worst it had right 

SET a 

jij 

Bryan said the firm had sold its Tone 

satre in Cantonment, Fla., to Haywood 

r.Kiy 

pljji 

"la. 

arl Ethridge, manager of the Martin 

atjtiei] 

Iiei^ 

»tre in LaFayette, had everybody work- 

The window cases were even being 

;a ces 

led. His help is certainly trained in 

fjll„]5 rtesy, and the theatre had that band-box 

JceEs 

t iioj j 

COE!J 

^ C. Macon, another Georgia boy who 

rates several theatres in the AshevUle 

was at the West Asheville Drive-In. He 

:jl:ceia 

jjJVltt give him pictures with decent titles and 

d stories and he would do business, but 

' 

I 

.r^jj t people would not come to see poor shows 

li poor stories, regardless of whether they 

e in Cinemascope, Superscope or teleeSfe&e, 

color or black and white. He said if 

faKia show is not a top-notcher. they just stay 

i) 

ly in droves, and all the wild bears of the 

2,i pic iintains could not drive them in. 

opjjtcj tank Clements, manager of the Strand, 

leville, was replaced as manager Sunday 

te'iis^ by Jim Frazeier. Frank went to the 

3 erdale Drive-In, Springfield, Mass. He is 

lative of New England. The new Strand 

liager is 

j-jiioji 

transfen-ing from the Wolfson 

.gfig 

:t;;5jj! 

;uit at Miami to the E. M. Loew's circuit, 

ich has only the one house in Asheville. 

Blue Ridge Drive-In at Ti-avelers Rest, 

s-ll JjC., is closed. It is a very pretty di-ive-in, 

5.;(5i'i i it seems a shame to have it closed as 

jjjja ise as the population is around there. The 

_ le of vegetables in the Carolina area 

1. bodes troubles for the theatres in the truck 

jt 

p regions. Prices growers are getting are 

enough to meet expenses, which may 

..,;„ Mbxl layoffs and hard times for many 

wars this year. 

"^j ^ 

MEMPHIS 

A F. Ro.ssie, owner of New Roxie Theatre at 

Clarksdale, Mi.ss,. left here by plane on a 

three-month visit to his native Lebanon. He 

has not been back 

since he came to the 

United States as a 

young man 35 yeais 

ago. He has a brother 

and sister in Beirut. 

Rossie is the father of 

seven children. Mi's. 

Rossie will operate the /zy 

theatre while he is 

away . . . V. E. Crawford, 

who owned and 

operated the Jeran and 

Von theatres at Booneville, 

Miss., died at the 

A. F. Rossie 

age of 60 in Booneville Hospital. He was a 

colonel on the staff of former Gov. Fielding 

Wright. Crawford had served as mayor of 

Ashland and Hickory Flat, Miss., and had 

been a state representative from Tate and 

Benton counties. 

Memphis censors still have made no decision 

on whether Universal's "The Naked 

Dawn," scheduled for September release here, 

can be shown. Thi-ee censors saw it at a 

screening. Two, Mrs. Walter Gray and Mrs. 

St. Elmo Newton sr., voted to let it show. 

Chairman Lloyd T. Binford ruled there was 

no quorum present. He said the film was 

"vile." He ordered it held up until a fourth 

member of the board, Mrs. B. F. Edwards, 

returns to the city to see it. The fifth board 

member, Avery Blakeney, attorney, rarely 

sees screenings with other members of the 

board. He has not agreed with Binford's 

censorship methods. 

G. H. Goff, Rustic, Parsons; Andy Jonas, 

Trenton Drive-In, Ti-enton; W. H. Gray, Ken, 

Kenton; Louise Mask, Luez, Bolivar; Amelia 

Ellis, Mason, Mason; A. D. Webb, Webb, Ripley, 

and Ernest Pollock, Strand, Hohenwald, 

were among West Tennessee exhibitors booking 

In Memphis. 

From Arkan.sas came K. H. Kinney, Hays, 

Hughes; C. J. Collier, Globe, Shaw; Marjorie 

Malin and her mother, Mrs. Lura Malin, Lura, 

Augusta; Orris Collins, Capitol and Majestic, 

Paragould; Zell Jaynes, Maxie, Trumann; 

W. C. Sumpter, LePanto Drive-In and Strand, 

LePanto; John Staples, Carolyn, Piggott; 

William Elias, Murr, Osceola, and Jim Singleton, 

New, Marked Tree. 

C. N. Eudy, Houston, Hou.ston; Mrs. Jack 

Watson, Palace, Tunica; Mrs. J. C. Noble, 

Temple, Leland; Dwight Blissard, Okolona, 

Okolona; Mrs. Clara Davis, Globe, Drew; 

C. J. Collier, Glovem. Shaw; Mrs. 'Vallery 

GuUett, Benoit, Benoit; Leon Rountree, 

Grand at Water Valley and Holly at Holly 

Springs, and Clark Shivley, Skylark Drive-In, 

Clarksdale, were among visiting Mississippi 

exhibitors. 

Mrs. C. E. Matthews, wife of C. E. Matthews, 

salesman at National Theatre Supply 

Co., underwent surgery at Baptist Hospital . . 

Howard Nelson, Oklahoma City, National, 

and his wife and two children were visiting 

in Memphis where Nelson was formerly employed 

at National. 

oiLUS; :i^'; i;;:„ Hi;«PBiS::;;"2ri = \e\\ oblehs: 

MOODY THEATRE 

ADVERTISERS 

BOX 559 TIFTON, GA. 

PRINTERS OF THEATRE PROGRAMS 

QUALITY WORK • PROMPT DELIVERY 

'êverything for the theatre except film 

STEREOPHONIC 

Fa 

^ ) 

mi 

di-e: 

:r:i? 

a.*. 

Open TV Unit in Sept. 

lOBILE. ALA.—Operators of WKRG-TV 

)e to have the television station in opera- 

1 by September. Kenneth R. Giddens of 

Giddens & Rester theatre circuit, is 

sident of the corporation. RemodeUng of 

lowntown building for offices and con- 

;, k< iction of a transmitter already have been 

:un. 

Cjscd for Remodeling 

:iXGS MOUNTAIN, N. C—The Imperial, 

t' city's oldest film house, has been closed 

tnpjiarily by Manager Claude Webb for 

r lodeling. 

wil-kin theatre supply, inc. 

atlanta, ga. • charlotte, n. c. 

OFFICE : 

; July 

2, 1955 

227

WHAT THEY WERE DOING IN 1920 I i\ 

MEMPHIS: 

M. A. Lisbtman sr., president of Malco 

Theatres, was operating a 300-seat theatre, 

his first, in a shotgun-type building at Sheffield. 

Ala. 

Tom M. Youn?. 20th-Fox manager and 

dean of Memphis Filmrow, was working for 

Southern aiterprises. which operated theatres 

in Dyersburg. Term. 

L. B. "Bo" Clark, owner and operator of 

the Rialto and Majestic theatres and two 

drive-ins at ElDorado. Ark., was operating 

his first theatre in ElDorado. 

T. A. Ballas, owner-operator of the Madison, 

Memphis, was in partnership with his 

brother in the operation of a suburban theatre 

in Memphis "as a sideline." 

Tom Ford, owner-operator of the Ford, 

ABC 

THEATRICAL 

ENTERPRISES 

JACKSONVILLE 

ATLANTA 

^ SALUTES -i- 

CHRISTINE and 

JOHN LAKEMAN 

HALEYVILLE, ALA. 

DIXIE 

THEATRE 

We are very grateful for the confidetKe 

you have placed in ui. 

HAP" 

BUD 

SWINGFOG 

PULSE-JET 

PORTABLE SPRAYERS 

FOR DRIVE-INS

I 

OB 

: 

j 

Shamrock 

I... 

I 

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19] 

'Jle.iyj. 

Pittffltf) 

•ooaifiijF 

iFioris] 

ite, III 

m 

5,,,*' 

ive-In 

IMOD 

tool 

Weiii 

';Olll!t: 

attiKta 

iner, itJ 

icolliti 

byM 

fMii 

Hoiisis 

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lew Production Hub 

Itarled in Florida 

•jm Southeast Edition 

[WINTER PARK, FLA.—The heart of 

jorida will be the location of a new multiiiUion 

dollar motion picture production 

jnter. Announcement followed a meeting of 

l-esJdent Tom Casey and other executives 

Picturss and a delegation of 

lorlda business leaders. 

|lmmediate production will begin on a 

ature, "Swamp Angel" tentatively slated 

ir relsase later this year. National and 

prldwide distribution for the company's picires 

through a major Hollywood film distrilitor 

grew out of a merger with Gordon 

jnox, producer, formwiy with Warner Bros. 

'id Walter Wanger P*i-oductions. 

Other feature pictui-es to be made in 

iorida by the new company are now in early 

ioduction stages. Films will be shot exjasively 

in Florida locales, using Florida 

chnicians and personnel. 

("Swamp Angel" was slated to go before the 

'meras soon, a large share of the picture 

be filmed near Center Hill in Sumter 

)unty depicting a story of 1890 in the 

amp and cattle country. 

/aters Circuit Building 

s Fifth Alabama Airer 

)m Southeast Edition 

BIRMINGHAM—Waters Theatre Co. rerts 

that its fifth drive-in is under conruction 

here, with two more on the planning 

ard. When the building program is com- 

Bted, the Waters drive-ins will encircle the 

;y. 

The fifth airer is under construction on 

ghway 31 north of the city. With a capacity 

500 to 600 cars, it is scheduled to open 

ound August 1. Like the circuit's other 

rers here, it will feature Cinemascope. 

Sites for the two proposed drive-ins here 

11 be on the new Tarrant-Pinson Highway 

id on the Jasper Highway. 

Waters now operates the Shades Mountain, 

wbuck, Fair Park and Starlite drive-ins. 

nreopen 

Claremore's Yale 

iter Remodeling 

CLAREMORE, OKLA.—The Yale Theatre, 

lich was built in 1902 to be a Uvery stable 

Will Rogers' father, was recently relened 

after undergoing a major remodeling, 

ae#|The house, which is under the management 

opea Bill Love, now boasts a ceramic tile front, 

larged lobby with cushioned carpet, new 

)or, new seating in the balcony and on the 

ain floor and new drapes. New booth 

uipment also was installed. 

Small-Theatre Slump Laid to Lock 

Of Promotion and Too Many Kids! 

By ART LaMAN 

TULSA—During recent trips into Kansas, 

Arkansas and southwest Missouri we ran into 

a goodly lot of rain, which should help pull 

up theatre attendance in the rural areas. 

However, we found most of the managers 

hollering then- heads off about poor business. 

There is no doubt that business is slack, but 

there is another thing that stands out like 

a sore thumb—the lack of good promotion 

and showmanship. In the opinion of this 

writer a lot could be done to offset a theatre 

slump by promotion of some attractions 

added to the sometimes very dull picture 

programs that are offered. 

All extra promotions require plenty of extra 

work and know-how, and the know-how can 

be obtained from BOXOFFICE and some of 

the other trade publications. The work must 

come from the theatre owners and not from 

kids—with whom many theatres are trying 

to operate. We most certainly are not against 

the young folk having work with the theatres, 

but in many spots they do not help bring 

in any extra business. 

We would like to illustrate this from one 

theatre owner in Tulsa. Earl Snyder jr., 

owner of the Apache and the Bellaire driveins 

hires only married girls in the concession 

stand, and on the outside he employs only 

married men on the fuUtime jobs. In watching 

this outside crew for a few nights back 

we noted one of these men cleaned the 

windshield of every car that hit a ramp. We 

overheard many fine compliments for this 

service. 

Each one of the men carries an order pad 

to take concession orders from the customers 

who do not care to leave their cars. Snyder 

also employs a fully uniformed police officer 

at each airer, whose duties are to watch out 

for the kiddies in the playground, help with 

traffic, take care of any complaints and 

watch for sneak-ins via the trunk method. 

During the past few weeks we stopped at 

many theatres, both drive-ins and roofed 

jobs. At many of the indoor spots there was 

nothing but a group of teenagers in the 

front, most of whom were having a great 

time "gassing" the popcorn girls and in many 

other ways not being on the job. In any 

number of theatres visited no one was checking 

the sound, which was so loud that it 

would knock you right out of your seat. 

The pictures were out of focus, there was 

loud talk all over the place and many other 

things were going on to detract from the paying 

customer enjoying the show. A good man 

on the floor checking these things, plus a 

good buzzer system into the booth would 

make for better entertainment and a lot happier 

ducat buyers. 

Instead of presenting shows at their best 

with some extra selling features, we found 

a rash of cutting prices: drive-ins going to 

a buck a car every night. This, of course, 

will bring in some extra cars and will result 

in some increase in the concession business, 

but it also establLshes a low admission and 

cheapens the value of many stars in the 

eyes of the theatregoing public. In one 

southern Kansas town, the first run theatre 

was advertising Family night every night, 

Saturdays, Sundays and holidays included, 

at 50 cents a family. A family night at midweek 

is a good business builder, but every 

night—wow 

Other places were running three features, 

all of them old or just stinkers in general. 

Again this policy cheapens the star value in 

many cases, since both the stars and picture 

making have been improved since many 

of these oldies were shot. 

This writer is sure that the correction of 

some of these things or all of them would 

help the boxoffice. Perhaps they would not 

cure all the ills of this business, but they 

most certainly would help. 

Full-Time CS for Antlers 

ANTLERS, OKLA,—Mrs. J. L. Cooper, 

owner, reports the installation of Cinema- 

Scope equipment at her Kiamichi Drive-In 

and the widening of the screen. To guarantee 

the local patronage the latest in screen entertainment 

throughout the year, she said the 

equipment would be moved to the Cooper 

Theatre in the fall when the airer is closed. 

Okla. Ozoner Reopens 

PONCA CITY, OKLA.—The Airline Drive- 

In, which was recently remodeled, has been 

reopened according to Manager Don R. Hall. 

iwte 

nsom 

not 

>x 

tAlla 

m 

folu;! 

m 

ox Films Charity Short 

)m Hollywood Edition 

HOLLYWOOD—Studio facilities at 20thwere 

made available, and Henry Koster, 

ntract megaphonist on the lot, volunteered 

services to direct "The Dark Wave," a 

nemaScope short on epilepsy, which John 

;aly is producing in cooperation with the 

p,riety Foundation to Combat Epilepsy. 

ids Scoreboard Fund 

ROSEBUD. TEX.—T. C. Kirkscey, owner 

the Gem Theatre here, recently donated 

[ro night's receipts to the local high school's 

nd for a scoreboard at Panther field. 

HOUSTON GREETING—A group of Interstate officials met Bob Hope at the 

airport in Houston when he arrived there on a swing through Texas in behalf of "The 

Seven Little Foys." Left to right: Raymond Willie, Bob Bixler, Frank Starz, Bob Hope, 

Al Lever, Conrad Brady, George Young, Norman Brady. 

•XOFFICE July 2, 1955 

SW 229

To help book your finip 

NO IFS! NO ANDS! NO BUTS! 

HEM'S HOW! 

The moment you puchase a pair of Tushinsky Superscope Anamorphic Projection 

Lenses at the regular, established price of $395 (the lowest price in 

the field today) and send us a notification of your first 

Superscope booking, 

you will 

receive, by direct return mail, our check for one hundred dollars! 

All sales F.O.B. Los Angeles. Enclose $100 for each pair of Superscope 

lenses ordered — the balance C.O.D. Specify shipping instructions, 

Railway 

Express or Air Freight. 

HERE'S WHY! 

The cold, hard, cash-in-the-box-office facts 

speak for themselves! Only BIG 

pictures, BIG in scope and BIG in size, are the ones that are rolling up the 

BIG grosses today! Do you want a cut of the pie? A BIG cut? Then, think 

BIG, play it BIG, get the lenses that will do the BIG job for you!

( 

Benedict 

j 

I 

Benedict 

GIVE YOU, HHr. EXHIBITOR 

T 

I 

iriuperscope production! 

»'s 

what some of the thousands of SUPERSCOPE users are saying: 

i(» already bought 2 pairs of these "We put the most beautiful picture on our 

IS end we are using them with your screen last night and I wish to tell you that 

e ifiers. I want you to know that I am your lenses are far superior to any we 

lotisfied with them." have used." 

—BARNEY BROTMAN —ED JOSEPH THEATRES 

Porodise Theatre, Moline, Illinois 

the recommendation of Mr. Martin 

Vsf Ellis Theatres, Philadelphia, I wish 

0|ler 

a pair of your lenses." 

—MORRIS KATZ 

Philadelphia, Pennsylvania 

ave a pair of your Superscope VariliAnamorphic 

Lenses and like them 

nmuch." 

—ALEX BLUE 

Admiral Drive In Theotre, Tulsa, Oklahoma 

Austin, Texas 

"Results unbelievable." 

—H. W. LOEFFLER 

Centrol States Theatres, Des Moines, Iowa 

'We gave the new lenses a tryout last night 

and found the results very satisfactory. In 

fact my operator considers the new lens 

superior to other types." 

—O. J. GAUDE 

Magic Theatre, Port Allen, La. 

"We are very well 

pleased with the results 

obtained and are hereby ordering 2 more 

pair of these Tushinsky Anamorphic 

Lenses." 

—NEIGHBORHOOD GROUP OF MOTION 

PICTURE THEATRES 

Richmond, Va. 

"The Si^perscope Lenses are doing a job 

and everyone I recommend them to is 

very pleased." 

—ALBERT M. PICKUS 

Stratford Theatre, Stratford, Conn. 

"We installed your lenses in four of our 

theatres and thought I would write you this 

letter of unsolicited praise." 

—R. D. GOLDBERG ENTERPRISES 

Omaha, Nebraska 

98 are some of the SUPERSCOPE pictures that will help pay for your lenses: 

njRKO RADIO PICTURES, INC. 

> 

Howard 

Hughes' 

"UNDERWATER" 

Howard 

Hughes' 

"SON OF SINBAD" 

Howard Hughes' 

"JET PILOT" 

Edmund Grainger's 

TREASURE OF PANCHO VILLA" 

Edmund Grainger's 

"'REAT DAY IN THE MORNING" 

Bogeaus' 

"ESCAPE TO BURMA" 

Benedict Bogeaus' 

"ÂRL OF THE SOUTH PACIFIC" 

Bogeaus' 

"TENNESSEE'S PARTNER" 

Benedict 

Bogeaus' 

lOVE'S LOVELY COUNTERFEIT" 

Sam Wiesenthal's & Gene Tevlin's 

"BENGAZI" 

Sam Wiesenthal's & Gene Tevlin's 

"HIGH DESTINY" 

Nat 

Holt's 

"TEXAS LADY" 

Nat 

Holt's 

"TRUMPETS OF COMPANY K" 

David 

Butler's 

"GLORY" 

From: UNITED ARTISTS PICTURES CORP. 

"VERA CRUZ" 

"DESERT SANDS" 

From: ALLIED ARTISTS PICTURES COMPANY 

Walter 

Wanger's 

"BODY SNATCHERS" 

From: MARK STEVENS PRODUCTIONS, INC. 

From: FILMAKERS 

"TIME TABLE" 

"BATTLE 

HELL" 

SUPFPSCOPE. 

780 NORTH GOWER STREET, HOLLYWOOD 28, CALIFORNIA

. . The 

. . Assistant 

. . Oscar 

. . On 

: 

July 

SAN ANTONIO 

Tâle Evans autographed her two latest books 

in Joskes of Texas store Monday (20) 

morning . Trail Drive-In now is offering 

children free bronco rides . . . Recent 

visitors at the Mexican film exchanges 

were Faustino Vallejo. Progreso. Valentine: 

Oscar Omar Garza. Rex. San Juan; Mike 

Benitez and sons, Benitez circuit, Weslaco; 

Manuel Womble jr., Rey, Donna; Manuel 

Womble sr.. Royal, La Ferla; Manuel Solis, 

Rancho Drive-In, Alice, and H. R. Britten, 

Espana, Pharr. 

Tom Sumners, owner of the Josephine, held 

"The Glass Slipper" for four weeks . . . 

James Stewart will be here in person July 13 

to launch the world premiere of Columbia's 

"The Man From Laramie" at the Majestic. 

Interstate has plansed similar openings for 

the picture at the Majestic. Houston, July 14; 

the Majestic, Dallas. July 15. and the Worth. 

Fort Worth, July 16. 

Manager George Kaczmar of the Empire 

billed "Love Me Madly" and four short featurettes 

for a first run for adults only. The 

program did exceptionally good business . . . 

Eph Charninsky has booked "The Pickwick 

Papers" for his Fourth of July attraction at 

the Arts . . . "The Blackboard Jungle" was 

held for an extended engagement day and 

date at the Hi-Park. San Pedro and South 

Loop 13 drive-ins . . . Charlie Wolf, manager, 

said that the Prince was doing very 

good business on "King of the Khyber Rifles" 

and "Underwater!" 

Gustavo 

Bobby O'Donnell, booker for the Sumners 

circuit, fell and broke his arm while attending 

the Roy Rogers rodeo in the Coliseum 

here Tuesday (21) night 

Lavenant. south Texas 

. . . 

theatreman, now is 

appearing on K(X>R-TV here every night 

and also has a daytime program over a 

Pleasanton radio station. 

Clasa-Mohme notes: Shorts booker Mrs. 

Rachel Wadlington is spending her vacation 

in Saltillo, Mexico . Centeno, shipper, 

is vacationing in San Antonio . . . Head 

booker Eddie Edwards says it rained most 

every day during his fortnight vacation in 

Oklahoma . Manager Henry 

"Hank" Humann is dividing his vacation 

time between San Antonio and Corpus 

Christi. 

Klayton Kirby and Jeanette Carter of 

Hollywood were in town to promote the showing 

of "Love Me Madly" at the Empire . . . 

Jake Elder. Interstate circuit. Dallas, was 

here conferring with Interstate managers . . . 

Eph Charninsky, Southern Theatre Co., has 

been elected president of the Agudas Achim 

congregation for the coming year. 

Ramon Ruenes, Rex, Mission, and Humberto 

Gonzales, Rex, Zapata, were at the 

Mexican exchanges booking product . . . Also 

Miguel Galvan and Gilbert Sanchez, Pii j 

New Braunfels . . . The Iris. Austin, m| 

changed over to its new summer policy ill 

Ls now showing en Saturdays and Sund t 

' 

only. 

Aztcca Film items: J. J. Ornelas. audi' 

is back from vacation . 

' 

vacations 

Robert Gallegos. assistant booker, and n|| 

Roel. film inspector . . . Two newreleases 

are "Nunca Debieron Amarse," 

Victor Miguel Mendoza and Martha 

and "Genio y Figura." The former played 1 

Alameda last week followed by the 

which is the special attraction the we(kl| 

July 4. 

Theatreman Helps 'Giant 

MARPA. TEX.—The generosity of 

Durham, city manager for Griffith 

prises. Is playing a vital part In the lo 

filming of "Giant." He has loaned them I 

use of the shuttered Lone Star Theatre.] 

the daily screenings of the work as it 

: 

: 

resses. Each day's film Is flown to Holly 

where it is processed. Then it is sent 

within three days to Marfa where it is 

viewed by the producers, directors and 

cipal actors. 

To Raze Odessa Theatre 

ODESSA, TEX.—The old Texas Theatre 1 

North Grant here has been closed and Hi 

be razed to make way for a women's 

store. 

Fastest Switch In Soft Drink History 

63% more theatres now vending Pepsi than one year ago. 

And here's why Pepsi is the right choice for your theatre. 

MORE DRINKS PER GALLON 

MORE PROFIT PER DRINK 

Pepsi profit tops all nationally advertised arid nationally 

available cola syrup lines. Pepsi's syrup price is 

the lowest of any nationally advertised cola—far 

lower than the nearest comparable cola. Add extra 

profits from Pepsi's extra drinks— 128 drinks per 

gallon, compared with 115 for the nearest comparable 

cola. 

PEPSI IS AMERICA'S FASTEST 

OROWINO COLA DRINK 

Write fur Jull details. 

We'll be around to discuss 

this important subject witJi you. 

Sterling 

Sales & Service, Inc. 

Thaatr* Equlpmant Uuppllas S, Sarvico 

Phona PR-31B1 . 2019 Jackaon Straat • Oallaa, Taxaa 

232 BOXOrnCE : 

2. 19

— 

f 

^^jii^. 

V\ 


The Profit Peppers-Upper I 

dr. Pepper has real "crowd" appeal! 

Young folks, old folks 

all folks— love its delightfully 



you down! 

dr. Pepper is a real money-maker! 


of fast turnover! It's ideal for both cup venaors and 

concession bars. So for bigger profits, pick Dr. Pepper! 

DrPepfier 



jil;:WOXOFFICE ; ; July 2, 1955 233

OKLAHOMA CITY 

Qklahoma City's first preschool center for 

mentally retarded children Is due to open 

July 6, with Variety Tent 22 financial support. 

Variety contributed to the operational 

fund. Adele Bailey, who has been operating 

a day nursery at her home, is new director 

for tht center ... A former Variety chaplain, 

ionyour 

jScreen 

SHOAL 

125 HYDE ST. SAN FRANCISCO (2), CALIF. 

Gerald L. Karski.... President 

SELL YOUR THEATRE PRIVATELY 

36 years, experience Including exhibition, 

distribution. Llth year exclusive theatre 

brokeraoe. No "net" listings, no "ad.iance 

fees." Licensed and bonded in many 

states. Hundreds satisfied clients. Ask 

anybody In show business, or your bank. 

Largest coveraoe in U. S. lOOTc confidential. 

ARTHUR LEAK Theatre Specialists 

3305 Caruth Blvd. DaMas 25. T«. 

WRITE IN CONFIOENCL NO 08LIGAT 

Tt/g noHTitnil"SCOUT 

FI9NTIE 

GEORGE 

HOUSTON 

TK« WmI «t »t« WildMll 

Rabbi Israel Chodos, now living in California. 

wHl have his book, "Count Your 

Ble&sings." published in September by Random 

Hou.se . 

ago—Variety 

On June 26. 1941—14 years 

. . 

Tent 22 formally opened the 

Variety Club Health Center. It then wa.s turned 

over to the Oklahoma County Health A.ss'n 

as "owners' agent" and dedicated to the 

"preservation of the health of the community." 

Since that day, 91.000 patients have 

received treatment, with 77 per cent of them 

children. The Variety Club supplies the 

housing for the as.socialion's work, which is 

underwritten by citizens who contribute to 

the "Big One" fund-raising drive each year. 

The Center Theatre is playing host to an 

eligible bachelor and his date, giving the 

couple a day and night on the town, with 

ii swimming party at the Country Club, dinner 

at the Biltmore Hotel and tickets to 

see "Marty" at the Center. A comely high 

.school grad was .selected for the date. The 

winner was chosen from letters submitted. 

At Lawton la.st week. Judge E. L. Richardson, 

attorney for the Wichita Mountains 

Easter Sunrise Service Ass'n in its suit against 

Principle nims. fell and broke his arm. 

However, the mishap wasn't keeping him from 

his office. Meantime, Principle obtained an 

aditional extension to file for a rehearing on 

a judgment awarded to the association against 

the film firm. The association's $110,000 judgment 

against the film company was upheld 

last month by the State Supreme Court. The 

state bench affirmed a decision favoring the 

Lawton group reached in Lawton district 

court in 1953. The suit seeks to recover 5 

per cent of all profits from a film ba.sed on 

the annual Easter service, rather than 5 per 

cent of the Principle Film's share. 

Mrs. Margaret Day, longtime Lawton exhibitor, 

has been supervising an interior paint 

job at her residence. Her grandson Joe 

Turner, who now is in charge of Mrs. Day's 

Lawton houses, has been following the Law- 

CONCESSION 

EQUIPMENT 

STAR POP CORN MACHINES 

SNO CONE MACHINES 

HOT DOG MACHINES 

SANDWICH MACHINES 

DRINK MACHINES 

DEEP FRYERS 

BUN WARMERS 

SUPPLIES 

POP CORN WARMER 

PEANUT WARMER 

SNO CONE SYRUPS 

JUICE SYRUPS 

PAPER CUPS 

CUP DISPENSERS 

SYRUP DISPENSERS 

HERBER THEATRE EQUIPMENT CO. 

"A'uir Trcalmcut and Adequutv Service lor 30 Years" 

408 S. HARWOOD DALLAS 1, TEXAS 

. . Ei 

ton Country Club ?olf tournament . 

Crews, exhibitor from Waurika. was in ttf 

lobby of the new Lawtonian Hotel surrounde 

by lellow townsmen, all in Lawton to bef>]{ 

the drums for flood relief. It's Waurika thatf 

hit first each spring. When the rains conii'j 

the town floods. 

It seems Oklahoma City won't be able t 

able to obtain European-made special eq' 

ment in time to have the "Oklahoma! 

miere. Tlie opening date here is tentati' 

set for mid-November. The city will be 

first to have the picture except for two o 

three cities already equipped to project th.' 

new Todd-AO film. Nick Matsoukas, Magiu 

Theatre Corp. public relations represenlativi 

and others have been to town on the mattel 

and will return to lend assistance in plannlni 

Oklahoma's part in the New York premleit' 

Plans are to send a Sooner caravan to N« 

York for the premiere, with possible disj 

plays lor exhibition. 

The state tax commission shows an In 

.TWiit 

crease of 4.12 per cent in sales tax collected 

during April, in comparison to the sanii Stotfi' 

month of the previous year. Collected wai 

almost $28,500. Less returns were filed, how 

ever. Other amusements and athletic evi 

also registered an increase—3.46 per cent.. 

When the city reecntly staged a Sl.OOOMI 

bargain sale in the downtown stores, thi 

theatres cooperated by opening their doors tl 

all children under 14 years of age withi 

charge to enable parents to take in thi 

gigantic sale, planned since last JanuaixM:n.-.«ii tl 

The Downtown Merchants Ass'n pointed tIM eissJt 

sale at showing customers how easy it is tt 

reach the downtown shopping area on tht 

new one-way street system, showing gratl-i 

tude to those who shop downtown, and encouraging 

others to join them. The busH 

were doubled for the two days, and in son 

instances items on sale were Uigged below cod 

i-Si 

|i#'" 

ja 111 

;siiiif 

iistt 

[2 'lie' 

I - WjTEe 

LHies 

2f

er 

H 

Film-Script Pulitzer 

Urged by WGA, West 

rom Hollywood Edition 

HOLLYWOOD—A recent proposal by Jack 

L. Warner, vice-president in charge of production 

at Warner Bros., that Pulitzer prize 

iwards be made in the field of screen writing 

!;ias been unanimously approved by the 

:ouncil and executive boards of the radio, 

screen and TV branches of Writers Guild of 

America West. The group further recommended 

that the Pulitzer prize advisory board 

onsider the bestowal of awards in the categories 

of video and radio scrivening. 

Edmund Hartmann, president of WGA 

iWest, dispatched a telegram of commenda- 

;ion to Warner, while simultaneously a letter 

A'as sent John H. Hohenberg, secretary of 

:,he Pulitzer prize advisory committee. 

Playwriting Fellowship 

fs 

Started at UCLA 

From Hollywood Edition 

HOLLYWOOD—The $3,000 Jo Swerling 

i'ellowship in playwriting the first of an 

mnual series made possible by a basic grant 

rom the Rockefeller Foundation, has been 

istablished at the Univei-sity of California at 

jOS Angeles. Swerling, playwright and 

cenarist, matched a portion of the Rockeeller 

grant. 

Awarded the scholarship for the 1955-56 

leason was Joel Climenhaga, a graduate stulent 

who only a week previously won the 

;1,000 Samuel Goldwyn award for creative 

friting. 

Returns to Say Goodbye; 

Does $2,000 Damage 

rem Western Edition 

PROSSER, WASH.—Damage estimated 

at 

12,000 was done to the Pi-lncess Theatre 

i/hen a car driven by Carl Maxley sr., father 

if the theatre manager, crashed into the 

obby. 

Driver Marley told officers he had parked 

'ertically in front of the theatre and had 

;one in to talk to his son Acil. When he reamed 

he said he accidentally stepped on 

he accelerator which sent the car hurtling 

nto the theatre front. Only minor damage 

vas done to 

the car. 

flichols in New MGM Post 

rem Eastern Edition 

NEW YORK—George Nichols, for the past 

ix yeare a member of the MGM studio pub- 

;city department, has been named special 

[epresentative of Howard Dietz, vice-president 

charge of promotion, to build up interest 

three forthcoming MGM pictures: "Some- 

Body Up There Likes Me." "Something of 

ralue" and "The Last Hunt," all based on 

lest-selling books. 

exan Ready for 'Em All 

PALACIOS, TEX.—The HoUywood Theatre 

las been equipped for the showing of Cinema- 

'jcope features, according to owner J. G. 

)avis. 

landley House Reopens 

[6* HANDLEY, TEX.—The Pike Drive-In at 

Job kandley has reopened under the Ezell banner 

EH''-' 

,>t 

ni^-B/ith a free double feature. 

EASTERN OKLAHOMA 

By ART LaMAN 

When this issue reaches the desks of 

most theatre people it will be on or after 

the Fourth of July. Tlie theatre customers 

will have had a grand time in many drive-ins 

throughout the land. They will have .seen 

a good picture and a display of fireworks. 

Other customers will be trying to get over 

weekend trips, a case of sunburn, and, of 

course, some of them will not have returned 

at all, tho.se who took too many chances on 

the road or just had to drive too fast. 

The gatemen on the Oklahoma Turner 

turnpike now are giving each driver a warning 

slip about being careful. It's good, and it 

will make some drivers just a bit more 

cautious and, perhaps, will save a few lives. 

The lives they save could be those of good 

theatre customers. 

While thinking along these lines, I can't 

help but believe the theatres could be a force 

in good driving habits, and in saving lives. 

few yeai-s back, this writer cranked up a 

movie safety service and got it on a few 

screens. Doing that was a real chore, so at 

length we gave up the entire idea. However, 

looking at it from the standpoint that nearly 

500 boxoffice customers will be killed in 

Oklahoma this year, it could help if the 

theatremen of the state tried to do something 

about it. 

The Hill-Top Drive-In at Henryetta, Okla., 

has a new widescreen. This situation is under 

the management of Otis Mooney. Sam Brunk, 

many years with Paramount as a salesman, 

now is doing the same type work with the 

Oklahoma City branch of Screen Guild. 

Horace Clark, Video city manager at Chickasha, 

is up and at 'em and has a lot of 

specials going during the summer. Don Jones, 

manager of the Ritz in Lawton, just played 

an 11:30 p.m. preview of a four-unit Dorothy 

Sonney show, featuring Lili St. Cyr in "Her 

Wedding Night." Don said business was very 

good. 

Gene McKenna at Perry has just cranked 

up a midweek special kids show, with prizes 

at the matinees and a top prize at the end 

of the series. We think that more theatres 

would locate an extra buck or two if they 

would try some of these extra deals. Ralph 

Drewry, general manager of Downtown Theatres, 

Tulsa, made a hurry-up business trip 

to Dallas over the weekend. 

Warren Patton, city manager for Downtown 

Theatres, is planning a big July 4 party for 

his neighborhood kids. Over at Cleveland, 

Jack Crain and Norvin Scott are busy running 

and promoting the Cleveland Drive-In. 

They have a special giveaway which is doing 

fine. Bob Getter, city manager at Supulpa, 

has just completed a two-week vacation and 

has returned with a lot of new ideas. 

Overheard a comment from one of Eddie 

Jones' Sand Springs Drive-In customers. 

This was from a father whose little boy had 

received a free comic book from the drive-in. 

He said he and the rest of the fanaily were 

getting a kick out of following the adventures 

of Jim Solar in the small comics given 

out each week by Eddie. Palmer Proctor is 

going to try out a local talent show in the 

Broadway in Muskogee. Tiny Duval, Duncan, 

A 

also has a local stage show at one of the 

Duncan Video theatres and, according to all 

reports, it's doing nicely. Jess Cooper at the 

Chelsea, Okla., theatre has just put in a new 

floor covering in his lobby. It looks nice and 

Jess says is much easier to keep clean. Jack 

Hankins, Lawton, Okla., has really been 

working on civic affairs. 

For all Variety Tent 22 members who were 

not present at the meeting held in the After 

Five Room at Hotel Tulsa June 23, here is a 

short rundown. The business se.ssion was 

held after the social meal and general gettogether. 

Chief Barker Dave Hunt outlined 

plans for fund-raising in 1955. Instead of 

holding the Turtle Derby this year. Variety 

will give to someone a real producing oil well 

located in Oklahoma and now producing four 

or more barrels a day. Tickets will sell for 

$1 each and the well will be given away 

some time during the early fall. It also was 

pointed out by the chief that all money raised 

in Tulsa, after paying the Tulsa share of the 

oil well cost, will remain in Tulsa and will 

take care of the Variety Health Center needs 

plus help with the mentally retarded children's 

work in Tulsa County. Those present 

at the meeting were Ralph Drewry, C. B. 

Akers, Perry Ward, Walt Logan, John Booker, 

Bill Bassett, Jerry Murphy, Vernon McGinnis, 

Jimmy McKenna, Connie Burton, Russell 

Gideon and Dave Hunt from Oklahoma 

City. 

Sell Cowboy Drive-In 

KL PASO. TEX.—Mr. and Mrs. Joseph 

Peldberg have bought the Cowboy Drive-In 

in the Upper Valley from Mr. and Mrs. Sam 

Wade for $65,000. 

Reopens Paducah Ozoner 

PADUCAH, TEX.—The Chief Drive-In. one 

mile west of town, has been reopened by 

owner H. B. Leathers after renovation. 

LOOKING FOR 

SOMEONE TO / 

MAKE YOUR 

SPECIAL 

TRAILERS 

GOOD 

FAST?. 

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TILMACK 

( You'll Be Glad You Did ) 

1327 S. WAIASH. CHICAGO • 630 NINTH AVE..NEW yO«K 

GENIUS OF LOVE! 

BUFFALO COOLING EQUIPMENT 

3409 Ook Lawn, Room 107 BUFFALO ENGINEERING CO., INC Polios, T»as 

.M 

ICE : : July 2, 1955 235

. 

Jake 

" 

. 

I 

DALLAS 

T eKoy Bickel, MOM luai-afr. was in Beeville 

last week. He also caUed on H. A. 

Daniels, exhibitor in Seguin . . . Eph Charninsky, 

Tom Sumners and Bill Rau were in 

from San Antonio, buying and booking . . . 

Clinton Bailey, who recently sold his Nocona 

Theatre holdings to Robert Creason. plans 

to live on his ranch seven miles west of 

Nocona. He has it stocked with registered 

Black Angus cattle. He recently built a new 

ranch-.>;tylc home. 

Bob Davis, East Texas MGM salesman, is 

on his vacation, visiting friends and relative.s 

in Cleveland. Ohio. He was accompanied by 

his wife and son. Carl Swenson, cashier, and 

Jimmy McFall. booker, also are vacationing 

. . . Louis Groves. El Rancho. Vernon, made 

a quick trip to Dallas. He reported that good 

rains in his territory make crop conditions 

look better than at any time since he has 

been in business there. 

Hi .Martin. Universal, and Louis Weber. 

MGM, were knocking up the turf on the 

golf course Saturday and making picture 

deals on the 19th hole . . Mr. and Mrs. Rip 

. 

Payne of Frontier Theatres, who are touring 

Europe, write that they are having a 

wonderful time and will return about July 20. 

Seen along Filmrow were Tad Gould, 

River Oak.s, Fort Worth; Theo Miller, Gem, 

Quitman; E. B. Wharton. Rule, Rule; Horace 

Paine, Palace, Moody; J. M. Tobola, Best, 

West; E. W. Hoosier, Texas, Seymour; Annie 

Coleman, Metro, Abilene; C. L. Smith, Almo, 

The pep Coi-H iHan says . 

BUTTERFLAKE 

POPCORN 

'S guaranteed iuperior! High 

est Popping Volume and Prof 

its! Packed in 10 lb cans. 

TRY IT! 

ASSOCIATED 

POPCORN DISTRIBUTORS, liic: 

302 S. Harweed RI.6134 Oallat, Taxoi 

Marlow, Okla ; 

Walker, Esquire, Carthage; 

B. W. Atkinson, Lorena, Lorena; A. C. 

Coleman. Queen, Pilot Point; Bob Vaught Jr., 

Pioneer Drive-In, Cross Plains; Cranflll Cox 

Jr., Crystal, Gilmer. 

E. G. OUvarri jr., Equipo Sales Co., San 

Antonio, was in Dallas with his wife and 

daughter. He said they had moved their store 

to 621 Austin . . . The Pinto Drive-In. Mineral 

Wells, was badly damaged in a recent 

windstorm. It is owned by T. L. Ritchie of 

Atlanta. Tex. . . . Mr. and Mrs. Frank Gillespie, 

lornicr onwers of the Linda in Whiteright, 

ait now managing the White Rock 

Drive-In. Dallas, for Bob Hartgxove. 

Mr''. Sam Landrum from Beaumont spent 

a night last week as the guest of Mr. and 

Mrs. Chtrles E. Darden ... At Altec Service 

Corp., H. M. Bessey. vice-president from New 

York, was in for a couple of days. Leon 

Felder. working out of Dallas, was on vacation. 

The new telephone number of Altec is 

PRospeel 4711. 

Lorena Cullimore Takes 

Over WOMPI of Dallas 

DALLAS—Mrs. Lorena Cullimore was installed 

as president of the WOMPI at a 

Thursday noon luncheon at the White Plaza 

Hotel. Bess Morgan, president of the Altrusa 

Club, was in charge of the ceremonies. 

A charter member of the WOMPI. Mrs. 

Cullimore has been in the motion picture 

business since 1920. the last 25 years as 

secretary to Jaek Underwood, division manager 

for Columbia. 

Others installed were Loia Cheaney. vicepresident 

and program chairman; Joyce 

Smith, viee-president and membership chairman; 

Marie Rus»ey, recording secretary; 

Louise Clark, corresponding secretary, and 

Jo Bailey, treasurer. 

The board of directors includes Flo GaJin, 

Mable Guinan, Loeda Crawford and Dorothy 

Mealor. 

Stormy Meadows and Mildred Freeman will 

serve another term. Maxine Adams, immediate 

past president, automatically becomes a 

member of the board. 

Replace Damaged Screen 

DIMMITT, TEX.—The 31 Drive-In opened 

lure recently with a new screen. The old 

screen was blown down during a windstorm 

recently, said Owner H. H. Carlile. 


BOXOmCE: 

825 Van Brunt Blvd., Kansas City 24. Mo. 

Pl«a«o onlor my Bubscriplion lo BOXOFFlCE, 52 igauai par y«or (13 of which conlain 

The MODERN THEATRE Section). 

[ 

U $3.00 FOR 1 YEAR 

I ] $5.00 FOR 2 YEARS n $7.00 FOR 3 YEARS 

[ 1 Romiltanco Enclosed 

rHEATRE 

STREET ADDRESS 

TOWN 

NAME 

1 Send Invoice 

STATE 

POSITION 

HOU S ton ] 

n 

Pontiac automobile heads the list of f r 

big prizes and several smaller ones to - 

given away at the Texas League baseball ga ; 

July 14 between the Variety Boys Club te i 

and Beaumont, according to Chief Bar r 

Mack Howard. Tickets are $1 and all p 

ceeds will go to the Boys Club. 

The milkshake machine, displayed at 

Texas Restaurant Ass'n exhibit receDtlf,| 

the Shamrock Hilton, serves up aul 

ically three flavors of cold milkshake at 

rate of 200 an hour, according to Polar 

ucts' Sam Alexander. He added that 

65 per cent profit possible, previously qu 

is much too conservative and that 75 per ol 

is easily possible. In addition to Post C| 

Drive-In, machines have been installed 

the new Chocolate Bayou and Market 

drive-ins. 

Bob and Bill Larson of Lamor Co. 

showing an automatic milk-dispensing 

chine put out by Norris Disp>ensers, Inc. 

Armour & Co. have a new "airline" 

which is thin-sUced beef pressed into 

ounce broiling patties. But perhaps more I 

portant to drive-in theatres is the pail 

precooked barbecue sauce with sliced 

beef, which needs only to be heated 

served. With conventional theatres i 

serving hot dogs cooked on the spot, 

pail of beef-barbecue would be a natu 

The Armour booth was in charge of 

mour's Guy Hukel, head of the frozen 

department in Fort Worth . . . Anco Produ 

displayed by L. L. Antle & Co., Inc., 

lanta, highlighted canned shredded chi( 

with which they claim a chicken salad 

wich would be made for only eight 

and a barbecue sandwich, using the chic 

and barbecue sauce, for only 12 cents. 

A scotty puppy like Toto, Judy Garli 

pal in "The Wizard of Oz," was offered I 

the prize in a limerick contest for beys ttl 

girls under 14 years of age, along with : 

passes. The film was to open at Loew's 

The record-breaking "Battle Cry" ran 

currently at five local dnve-ins—the He 

stead, Hi-Nabor, Irvington, Post Oak 

South Main. 

'Screaming Eagles' for AJ 

HOLLYWOOD— Purcha-sniK Uio prop 

from Edward Small. Samuel Blschoff 

David Diamond have scheduled "Screa 

Eagles" as their next co-production for 

Artists. Tlie story by Virginia K«llogR. de 

ing with Uie exploits of U\e 101st Airb 

Division in EXiropc in World War II. wU 

scripted by David Lang luid is sdiedula 

hit the cameras in July. 

Adds to Batjac Slate 

HOLLYWOOD— Ooodby. My Liidy, 

on Uie novel by Jamv.s Street, luus l>een add 

lo the Biiljiu- Protlucllon.s .slate for W« 

Bros, distribution. With Phil Hiirrl.'" in 

of the starrlivg role.s, It will begin leiuing 

August from a .script by Sid Flel.schn 

deitllng with a young boy and liLt dog. Ba^ 

Is 

headed by John Wayne and Rob«'rt Fello 

New Abilene Airer to 

Bow 

AHIl.KNl-:. ri-:X Clan-iuo McNlcI 

open a new drlvo-ln. the Chief, on High? 

1*77. southwest of town on July 15. 

236 

BOXOFFlCE ; 

: July 

2. 1»

jffliorC 

i 

MINNEAPOLIS—"The 

— 

— 

—— 

Amoi 

Ci, 

\ 

ta,| 

raided tl 

ly 

Dgtlie 

IJ 

eight ij; 

cenH 

lildf GHa) 

m of 

lorl 

along 

lit 

n. Loerii, 

is-thel 

"Oil 

'lor 

the p> 

Bklitll 

«i "Stia 

Son lot J 

SilIogf,i 

lOlstAi* 

(irll.fi 

le 

e 

.iciedil 

Udy,"* 

lor «« 

janiii: 

[iiileiBl 

pietf 

sdog.B 

OiHtPtH 

SI* 

on 

15. 

July!.' 

jlich' and 'Davy' Ring 

Sell at Twin Cities 

Seven Year Itch" 

lurned in a remarkable performance at 4,100- 

Isat Radio City despite hot, sunshiny week- 

Ind weather which was unfavorable for the 

lonventional theatres. Another newcomer, 

IDavy Crockett," also did well for the 

lirpheum. It was the first week in some 

'.me that two powerful entries have arrived 

|n the local scene simultaneously. Otherwise 

was the nintli and second weeks, respecvely, 

for two tall grossers, "The Blackboard 

ungle" and "This Island Earth." The former 

ill close after ten weeks. 


opher The Blackboard Jungle (MGM), 9th wk.,100 

[/nc This Islond Earth (U-l), 2nd wk 95 

rpheum Dovy Crockett (Buena Vjsto) 125 

adio City The Seven Yeor Itch (20th-Fox) . . . . 225 

an The Lone Gun (UA); The White Orchid 

(UA) 85 

ote—For Horizons (Para) 95 

Love Me' Scores 145 

Per Cent 

1 Opening at Omaha 

OMAHA—"The Blackboard Jungle" ended 

s run at the State Theatre with a 90 per 

;nt average the fourth week. Heading the 

rosses among the downtowners was "Love 

[e or Leave IVIe," which hit 145 per cent at 

le Orpheum. The theatres bucked stiff cometition 

in the Ak-Sar-Ben races, still drawig 

peak crowds spending freely at the bet 

indows, and the Community Playhouse's big 

ttraction at the Municipal Auditorium, "The 

ountry Girl" starring- Henry Fonda and 

orothy McGuire.. 

dmirol-Chief Canyon Crossroads (Col); Top ot 

the World ((JA) 100 

maha This Islond Earth (U-l),The Man From 

Bitter Ridge (U-l) 115 

rpheum Love Me or Leave Me (MGM) 145 

KO-Brandeis The Eternal Sea (Rep); Yellowneck 

(Rep) 95 

ote—The Blackboard Jungle (MGM), 4th wk 90 

U Rubin Dies in Chicago; 

Jtarted Career in Omaha 

OMAHA—The death of Al 

"Raggy" Rubin, 

3, at his home in Chicago stirred memories 

1 Omaha theatre circles. Al gained fame 

ere at the Empress, then left to become 

lusical director for Eva Tanguay, 

Services were held at the Crosby-Kunold 

^neral Home. Burial was at Pleasant Hill 

iemetery. Survivors are his wife Lillian, 

'hicago; sisters, Mrs. Nellie Van Dorn. Linoln; 

Mrs. Theresa Kopaid, Chicago; Mrs. 

iose Marfisi, Omaha, and a brother, E. I. 

ubin, San Francisco. 

.OOKING FOR 

SOMEONE TO 

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iPECIAL 

FRAILERS 

lOOD *•"• 

AST?. 

Then Try 

FILMACK 

( You'll Be Glad You Old ) 

1 

1337 S. WABASH. CHICAGO • 630 NINTH AVE., NiW YORK 

OXOFFICE : 

: July 

2, 1955 

Tent 14 Activities Are the Subject 

Of Film Scenes Done by Ralph Staub 

MILWAUKEE—Ralph Staub of Columbia 

Pictures was here last week on his national 

tour filming activities of the Variety International 

tents. As Ben Marcus put it: "We 

motion picture theatre people quite obviously 

are well aware of the humanitarian efforts 

sponsored by Variety clubs throughout the 

world. The aim behind Staub's project, however, 

is to put some of these movements on 

record, in film form, because we believe the 

world is entitled to know what we are accomplishing." 

Marcus and the entire local membership 

are proud of the over-all results thus far, 

although they say "this is on'y the beginning." 

To date over $100,000 has been donated 

to the Variety-MarqietLe Un.versity 

heart clinic here. Every theatre in the area 

comes through regularly with its quota to 

make this project a success. 

A new wing being built for Mount Sinai 

Hospital here, sponsored by Tent 14, was dedicated. 

Staub caught much of the cere.nony 

with his motion picture camera. 

"It is our sincere hope that when this film 

is released, each and every theatre in the 

country will book it," Marcus said. "It is our 

one and only opportunity to acquaint the 

public with the noble work being carried on 

in their respective communities." 

Staub's car. a Chrysler donated by the 

manufacturer for the project, was "blessed" 

and autographed by scores of stars and dignitaries 

for the occasion. 

Listed below are Variety Club members 

from the Milwaukee area: 

John P. Adier 

W. L. Ainsworth 

Morey Anderson 

Rev. R. E. Bailey 

Louis Behrend 

L. J. Peltz 

William Benjamin 

Roy J. Bernier 

Byron Borszak 

Lew Breyer 

Arnold Brumm 

Albert Comillo 

David Chapman 

Mike Chesnick 

Sam Costas 

Nick E. Coston 

Harlan Croy 

J. C. DePoul 

George Devine 

G. J. Devine 

J. F. Dionne 

G. W. Edgerton 

H. M. Eifert 

Lou Elmon 

Jacob Eskin 

J. B. Fazio 

Shep Fields 

Dean D. Fitzgerald 

Harold Fitzgerald 

Fred Florence 

W. J. Foley 

Jack Frackmon 

Albert P. Frank 

Hugh S. Gallup 

Ed Gavin 

Earl Gillespie 

Howard Gleason 

David Gluck 

Sig J. Goldberg 

Harold Goodnough 

L. F. Gran 

Harry Grodnick 

Robert L. Gross 

Samuel E. Gross 

Gerald Grossman 

Jerry Gruenberg 

Jesse J. Habush 

Pot Halloran 

Harold Hamley 

Harold Hampton 

Milton Harmon 

Col, Robert Haynes 

Emil Hersh 

H, C. Herzog 

Gordon Hewitt 

Morris Horwitz 

Joe H. Imhoff 

Lowrence Jacobs 

NC 

Elmer Jahncke 

Edward Johnson 

Meyer Kahn 

Jack Kalmenson 

Horry Karp 

Paul Kaufman 

Samuel Kaufman 

Lawrence Kelly 

John Kemptgen 

Chorles H. Key 

Gene Kilburg 

Robert Koepp 

John R. Kois 

Roland Koutnik 

Morton Kramer 

Ed Krofto 

Alfred D. Kvool 

William Lange 

Alex Lorsen 

Larry Lawrence 

Russell Leddy 

George L. Levine 

Jack H. Lorentz 

Charles Lowe 

Louis Lutz 

Ben D. Marcus 

Stephen Marcus 

Sidney Margoles 

M. F. McConn 

John McKay 

Russell McNamee 

F. J. McWilliams 

John S. Mednikow 

Harry Melcher 

A. 8. Meskis 

Horry Mintz 

Irving Minsch 

William Norris 

Horry Olshon 

Louis Orlove 

Peter Paris 

Harold Pearson 

Emory C. Reliant 

Horry Perlewitz 

William Pierce 

Joseph Plotkin 

Ben B. Poblocki 

Robert Polachock 

N. H. Provencher 

Angelo Provinzono 

Tom R. Renn 

Horry Rosenbond 

Frank Rystrom 

Arnold Soxe 

Wi'liom Schorun 

Herman Scholl 

David Schuster 

John Schuyler 

Ralph Staub, Columbia Pictures, 

catches Sam Kaufman, Angelo Provinzano 

and Ben Marcus at Milwaukee across 

from the autographed Chrysler '.r '.i 

which he is touring the country, filming 

activities of the Variety International 

tents. 

Lawrence Seidelmon 

Bernard Sherman 

Alvah Sickels 

Kenneth Siem 

Roy A. Smith 

Andrew Spheeris 

Peter Stathis 

Joe O. Strother 

Stephen Swedish 

Mortin D. Thomas 

Henry B. Toilette 

Vern Touchett 

Oliver C. Trompe 

Ray Trompe 

Hugo Vogel 

Ed Weisfeldt 

Irving Werthomer 

Dr. Jock Wilets 

Harold Wise 

Horry Zoidins 

Urban F. Peacock 

Tom Poulos. 

Denies NCA Charge 

MINNEAPOLIS—Charles Wiener, Buena 

Vista Minneapolis and Milwaukee's sales representative, 

emphatically denied the charge 

made by S. D. Kane, NCA executive counsel, 

that sales of "Davy Crockett, King of the 

Wlid Frontier" are being conditioned on 

theatres picking up all previous Disney releases 

back to "Living Desert." 

Buys Theatre at Minot, N. D. 

MINOT, N. D.—Melvin Wykoff, manager of 

a local furniture store for the past ten years, 

has purchased the Town Theatre from Arthur 

Bean and H. L. Stolzman. 

; a screen game, 

HOLLYWOOD fakes top 

honors. As a box-office attraction, 

it is without equal. It has 

been a favorite with theatre goers for 

over 15 years. Write today for complete details. 

Be sure to give seating or car capacity. 

HOLLYWOOD AMUSEMENT CO. 

Ill Sawth Wabalh AvmiM • Chicago S, llllnolt 

237

. . Phyllis 

. . 

" 

. . . Gran 

. . . Charles 

. . The 

July 

' 

PES MOINES 

Oeveral Warner Bros, employes have returned 

from their 1955 vacations: Hazel 

Hudson, Vern Stephens and Lois Lohr . 

Beatrice Madsen is the new PBX operator at 

WB . . . Bill Lyons. Columbia second booker, 

has been transferred to the Omaha exchange 

where he will be head booker . Kost, 

Columbia, is vacationing in the Ozarks . . . 

Bob Hen-sley. shipper at Columbia, is the 

father of a new baby boy, Michael. This is 

the third for Mr. and Mrs. Hensley—two boys 

and a girl. 

NSS is planning an office party for the 

. . . Mildred 

first week in July, and Columbia recently 

held an office picnic at Walnut Woods State 

Park 

her desk at U-I 

Holden 

when her 

was called 

daughter 

from 

Kathleen 

became ill last week . . . Lou Levy held 

a screening of "Francis in the Navy." 

. . . United 

Iz Weiner, Omaha manager for U-I, was 

a guest of Lou Levy last week 

Artists boasts a new booking desk . . . Dorothy 

Pobst, UA booker, has been a busy gal 

with six houseguests from Chicago. Not to 

mention a drainage project going on in her 

back yard! However, she plans to rest on 

her two-week vacation which she and her 

husband will spend in St. Louis. New Orleans 

and several spots in Texas. 

Betty Olson, chairman of the women's committee 

of Variety Club, reports a successful 

brunch on June 25 at the Airport Cabin. 

Those attending were enthusiastic about the 

new project of sending low'a children with 

heart defects to the Variety Hospital in 

Minneapolis. 

ULTRAPHONE SOUND USERS) 

Ports for sound heads ovailoblc for oil 

models. Writs for price list. 

See Your Dealer or Write 

Direct to Manufacturer 

PROJECTION SERVICE & SUPPLY CO. 

' " ^ "'h S' Minncopolii 3, Minn 

Officers. Committee Heads 

Named by NVC Auxiliary 

MINNEAPOLIS—General Chairman Mrs. 

Joe R. Powers of the recently organized 

Northwest Variety Club Women's Auxiliary, 

has announced her selection of other officers 

and committee chairmen. 

Mrs. Lowell Kaplan and Mrs. Ev Seibel 

have been named treasurer and secretary, respectively. 

Committee chairmen are: hospital, 

Mrs. Jess McBride: membership, Mrs. Harold 

D. Lundquist: social, Mr.s. Saul Malisow, and 

publicity, Mrs. R. Murphy. 

The advisory committee comprises Mrs. 

Bennie Berger, Mrs. Tom Burke, Mrs. Sim 

Heller, Mr.s. S. D. Kane. Mrs. Marty Lebedoff 

and Mrs. Ev Seibel. 

The Auxiliary is saluted in the current 

Variety Billboard. It says: 

"Variety Club Tent 12 has now come of 

age! A hearty welcome and a tip of the 

traditional top hat of the Variety barker to 

the excellent and enthusiastic group of 

barkers ladies for their auspicious beginning 

as evidence by their May 24 meeting at the 

clubrooms. We mere males of Variety wish 

to express our heartiest congratulations and 

welcome and sincerest best wishes for the 

wonderful success which we know will be 

! 

yours 

Update Wisconsin Ozoner 

WISCONSIN DELLS, WIS.— According to 

Owner Harry Melcher. the Delton Outdoor 

Theatre is undergoing a major refurbishing. 

The screen is being widened for the showing 

of Cinemascope, the ramps are being resurfaced 

and an additional exit is being constructed 

to facilitate traffic flow. Charles 

Glassl will be the manager of the airer this 

summer. 

Improve at Fontanelle 

FONTANELLE, IOWA.—G. O. Dunkerson 

is remodeling the auditorium of the Victory 

here in preparation for the installation of 

a widescreen and new projector lenses. 

ORDER YOUR POPCORN SUPPLIES FROM US 

White Japanese Hulless Popcorn Per 100 lbs. $ 9.50 

XXX Yellow Popcorn Per 100 lbs. 9.50 

"Seozo" Coconut Oil Seasoning Per Cose 13.75 

Liquid Popsit Plus Seasoning Per Cose 15.25 

Popcorn Salt Per Cose 2.95 

No. 400 Automatic Bottom Boxes, P/i oz Per 1000 9.50 

No. 300 Automatic Bottom Boxes, 2 oz Per 1000 1065 

Lorge 26c Popcorn Boxes Per 1000 18.75 

1 lb. White Popcorn Sacks Per 1000 2.20 

1 lb. Brown Popcorn Socks Per 1000 1.80 

MILWAUKE l 

TJugo Vogel of Tlieatre Equipment Co. jd 

the Plaza Theatre, who was in M nt 

Sinai Hospital for surgery, is back at wor 

Robert Groenert, manager at the Alhan ^ 

became father of a baby son . . . Bill y> 

^ 

worth of Mauston and Shawano was on F v 

row booking. Ht has closed the Shavt 

Theatre for the summer . . . Rube Perlri 

assistant to Charles Boasburg of DCA, 

York, conferred with Benny Benjamin, ij 

representative. 

The Jefferson in Jefferson was insti 

CS. and the Plaza here was addaig a 

Harold J. Fitzgerald, 

screen . . . 

Service, is president of the All-Star 

which will be held here during the allbaseball 

game week. July 10-17 . 

Meyer, former theatre manager here who 1 

lives in California, became father of a 

son. Stanley is the son of Fred Meyer, 

a former Milwaukeean. 

Stanley Kohlberg, former manager of ( 

Hollywood Theatre here who now owns i 

Starlite Drive-In at Chicago, is plan 

construct a 2.500-car airer in this area 

The Pardee at Pardeeville. operated by R| 

ert Armhein, has 'oeen closed . . . Oliver i 

Ray Trampe were in Washington on bu 

Donald, son of Anthony LaPorte of < 

Avalon and Franklin theatres, is staU 

in Germany in the Air Force . 

Kramer, U-I salesman, will be married 

Enterprises has opened its 

way 13 Drive-In at Wisconsin Rapids 

trouble with the booth union has caused : 

closing of the indoor theatres. 

James R. Velde, United Artists w« 

division manager, was at the local exc 

Thoma. owner of the Ht 

Theatre, and Tom Burg, Hartford, have 

over the operation of the Slinger Drlv( 

Slinger, Wis. . . . Lightning struck the 

of the Wisconsin Tlieatre at Sliebo] 

showering bricks and debris on the 

walk . Riverside here is running 

morning matinee showings of Walt Dl 

"Davy Crockett." 

Six Years Long Enough 

MINNEAPOLIS—The city council of 1 

Rivers near here has waited six years ta 

group to complete the construction of 

quonset type theatre on its main street. I 

now its patience is exhausted. It has notlfi 

the theatre group to proceed immediately W 

further construction or remove the inco 

iliriel.f 

; -jiioi 

:: 

lot 

lei 

m 

mini 

ifot 

•rim. 

I-itto 

B ltd SI 

plete structure from the street. An estiinal 'Will 

$65,000 was expended on the project beA '^Mif 

work wius halted .six years ago. The 

never has been resumed. 

r.ii 

fi 

«i 

'rJl 

mm 

; 

mm 

V4 lb. Popcorn Sacks Per 1000 1.50 

Vi lb. Popcorn Sacks Per 1000 1.20 

I'/i lb. White Popcorn Sacks Per 1000 2.95 

1 lb. Printed Noiseless Sacks Per 1000 3.80 

M lb. Printed Noiseless Sacks Per 1000 3,40 

lowo Distributor for Silver Skillet Brand Canned Mcots. 

Pricei 

Subject to Change Without Notice 

DES MOINES THEATRE SUPPLY CO. 

1121-23 High Sf. . Des Momcs, Iowa 

Update Iowa Situation 

KI.DON, IOWA Mr .iiul Ml > ,Iiiy M0» 

gomery have added new neon lights to t 

miirqiiee at the Eldoii Tliealre A new .-ierr 

to moviegoers is the weekly revue of M 

boards, conveniently placed In several bu 

ness windows. 

M. V. Smith, Akron. Iowa, Dies 

AKRON, IOWA— Punernl services wore hi J 

Saturday (251 for M V Smith, oxhltl 

here for many years. 

f-'- 

Vtldo 

'3I1IK 

238 

BOXOmCE : 

2, ;

' 

salesman 

. . Ben 

. . 

illMINNEAPOLIS 

Ward Bentley, UA 

at the Lucky Twins . . . 

exploiteer, was in to beat the drum for "Not 

as a Stranger." 

OMAHA 

Iphe MGM staff gave a surprise party for 

George Turner on his 72ncl 

)irthday at the home of his son' Mel, also a 

tfeti'O salesman. Turner was presented a 

,et of fishing tackle. In point of age and 

ength of service. Turner rates No. 1 on Filmow. 

The Variety clubrooms will be closed from 

luly 17 through the 31st to enable staff 

nembers to take their vacations and also 

jju-.,o permit renovations. New members are 

ajjjij J, Norman Levinson, MGM publicist; Jo.seph L. 

Werkle, WTCN television and radio station 

Ul-Slat!, 

li. 

er here IS 

1 tli 8s 

leraiedt 

LaPort(( 

'B, li Si 

m 

senediii; 

cRapii- 

.Wists ?. 

local er 

o! ikt ft 

fstd.hiK' 

track 

j: aa 

; on * 

I 

Wall ft 

aougli 

^mtiioi 

lainsW 

meiial 

jve 

ih! 

I. .ID s: 

lation 

general manager; LeRoy H. Smith, MGM 

lalesman; Frank L. Woolsey, Hotel Nicollet 

xecutive assistant, and M. J. Engler, Hopns 

exhibitor . . . Norm Levinson has 

unched a breezy new sheet called Leo's 

idwest Info, to be distributed gratis to 

xhibitors to help them to sell MGM pictures. 

will consist of advertising and exploitation 

leas, proven stunts and news items. The first 

::t 

E' 

sue came out June 22. 

Fay Dressell, RKO manager, attended a 

. . 

ales meeting in Chicago. He said five prints 

"Son of Sinbad" are booked solidly 

ihroughout the territory into November . 

The Variety Club annual golf tournament is 

cheduled for September 9th at Oak Ridge 

Country Club. Gil Nathanson again is in 

;harge of arrangements. Don O'Neill of the 

ilinnesota Amusement Co. is getting into 

hape for an effort to win the championship 

I third time. 

. . . It's the 64th 

The World will reopen July 15, following 

lompletion of its $125,000 facelifting job, 

rith "Not as a Stranger" 

I'eek with four more to go for "This Is 

Jinerama" at the Century here. "Cinerama 

loliday" will open July 26 . . . The Variety 

Jlub's annual $100-a-plate dinner will be 

n September. Benjamin Berger, again chairnan 

of the affair, urges reservations be 

nade immediately. Proceeds go to the 

harity fund. 

Art Anderson, Warner district manager, 

rent to Des Moines and Omaha . . . Douglas 

Taussig, Columbia exploiteer, was in from 

few York to handle the campaign for "It 

3ame From Beneath the Sea" and "Creature 

Vith the Atom Brain," dated for the Minneipolis 

and St. Paul Orpheum theatres early 

n July . . . Joe Podoloff, Variety Club treaurer, 

is editor of the newsy club bulletin, 

Variety Billboard, which is issued from time 

time. 

. 

L. E. Goldhammer, Allied Artists eastern 

lales manager, was here Marcus, 

Columbia district manager, Kansas City, 

visited his ailing father . . Jess McBride, 

. 

/ariety Club director, calls attention to the 

'act that the recently established Variety 

Jlood bank is open to all members residing 

^ Hennepin County and 165 have joined thus 

ar. Others desiring to enroll should get in 

ouch with McBride. 

Harry Levy, 20th-Fox city salesman, was 

confined to his home after a minor operation 

performed at Mount Sinai hospital . . . Republic's 

"A Doctor in the House" has been 

held over a second week at the St. Paul 

World. It opened at the Suburban World 

this week. 

Jack Baker, an entertainer who stages 

horrow shows at theatres in this territory 

under the billing of "Dr. Silkini," encountered 

horror on his own part when during an engagement 

at a Wahpeton, N. D., showhouse 

he got too much of a bang out of his didoes. 

It happened when a flash gun that the 

performer uses for effects exploded. The gun 

landed on Baker's head, inflicting such a 

deep cut that he had to be hospitalized. 

Two Matinees Needed 

For Sidney, Neb., Kids 

SIDNEY, NEB.—Summer matinees have 

proven so popular with the youngsters in the 

Sidney territory that Elmer Haines, manager 

of the Fox Theatre, has found it necessary 

to hold two shows each Wednesday 

instead of one. 

Starting recently Haines presented the 

special children's shows at 10 a.m. and 2 p.m. 

so the overflow crowds might be accommodated. 

He plans to continue the program 

each Wednesday. Hundreds of kiddies gather 

in front of the theatre before the doors open 

to be sure of admittance. 

To Open in September 

BEDFORD, IOWA—Dr. J. F. Hardin has 

announced that present plans call for the 

opening of the newly rebuilt theatre here on 

about September 15. E. W. Kerr, who has 

leased the new building from Dr. Hardin, 

has most of his new equipment lined up for 

installation. Progress on the building itself 

has been rapid, with good weather favoring 

the construction workers. 

Maê 

IWTax McCoy, 20lh-Fox salesman for four 

years, is leaving soon to join the Tension 

Envelope Co. as fieldman in Dallas or Houston. 

He will have a six-week training period 

at the home office in Kansas City for duties 

that will include sales promotion and public 

relations. Max started in the film business 

as Paramount shipper here in 1939 and became 

booker. After armed forces service, he 

went to Paramount in St. Louis as booker, 

returned to Omaha as head booker, went on 

the road for Universal, later for Paramount 

and then for 20th-Fox. 

Joe Jacobs, Columbia manager, said that 

Bill Lyons of the Des Moines office has replaced 

Betti Randolph on the Omaha staff. 

Bill will be head booker and office manager. 

He has had a number of years with other 

companies and has had experience both in 

the distribution and exhibition fields, including 

service with one of the larger theatre 

circuits. 

Paul Back, Omaha Filmrower transferred 

from the 20th-Fox exchange to Des Moines, 

has left to go with Buena Vista with headquarters 

in Denver. He will have the Nebraska 

territory and part of Iowa. He was 

with RKO before joining 20th-Fox . 

Bill 

. . 

Haarmann, Co-Op Booking Service, reported 

wonderful success on a fishing trip in northern 

Nebraska. He and his wife hauled in 

big catches on the Niobrara river, Missouri 

river and at the Niobrara State Park. 

J. B. Liska, operator of the theatre at Niobrara, 

is a new account at Co-Op Booking 

Out-of-towners visiting Filmrow 

Service . . . 

included Mr. and Mrs. Fred Schuler, PaUs 

City; John Fisher, Valley; Ed Christiansen, 

Ord, all of Nebraska, and lowans C. C. Moore, 

Dunlap; Carl Harriman, Alton; Harry Lankhorst, 

Hawarden, and Dick Johnson, Red Oak. 

The number of persons attending movies in 

Italy is on the increase. Rome is the number 

one movie-going city in 

MONEY 

Italy. 

MONEY 

Exhibiting New Wide Screen Pictures 

Saoe 

installing the complete equipment package of 

RCA Stereophonic Sound 

It costs you nothing to get the full story from Western Theatre Supply Co. 

and professional recommendations from RCA's technical staff of experienced 

sound and projection engineers. 

Joe Wolf, former Paramount city salestsraei 

,/jj5(Î|nan here and Variety Club chief barker, 

low is in San Antonio, where he's part-owner 

md manager of the 100 Senisa Drive-In . 

lames Veldo and F. J. Lee, division and 

Ka listrict managers, were at the local UA exfthange 

Donald Swartz of Independent 

. . . Pilms said his "Five Guns West" grossed 

M.200 on its opening Saturday and Sunday 

Everything in 

Theatre 

Equipment 

and 

Supplies 

WESTERN 

THEATRE SUPPLY CO. 

2\i N- Fillcn^lli. On PImuc. All.vilic 901 

•:J»lf; 

BOXOFFICE ; 

; 

July 

2, 1955 239

July 

What They Were Doing in 1920 

MINNEAPOLIS: 

M. A- Levy, 20th-Fox division manager, was 

a salesman for Mutual Film Co. 

Reno Wilk, outdoor theatre circuit owner 

and general manager, operated an Independent 

film exchange in Minneapolis. 

"Hy" Chapman, Columbia manager, was a 

film salesman for Realart Pictures. 

George Turner, MGM .salesman, was selling 

pictures in northern Michigan and all of 

Wisconsin for Goldwyn Pictures. 

Harry B. French, president of Minnesota 

Amu.'êment Co., owned and operated the 

State at Mankato, Minn. 

Bennie Berger, president of North Central 

Allied and operator of a circuit of 16 theatres, 

owned a confectionery store in Fargo, N. D. 

Acquired hLs first theatre, the Strand, Grand 

Fords, N. D.. 34 years ago. 

W. R. Frank, owner of a 19-lheatre cii'cuit 

and Hollywood producer, owned f.ve theatre.- 

and also sold film. 

Harry H. Weiss, RKO Theatres division 

manager, managed a theatre at Birmingham. 

Ala. 

George \V. Granstrom, St. Paul exhibitor, 

associated with Joe Friedman in operation of 

the Park Theatre. 

Frank A. Matuska, independent film distributor 

and buyer- booker, had Grand Theatre 

in Jackson, Minn. 

Julius Overmore, Trail Theatre, Hillsboro. 

N. D., was operating the theatre. 

John C. Snyder, New Grand Theatre, 

Williston, N. D., was operating the theatre 

which he built and opened in 1920. 

DES MOINES: 

A. H. Blank, president of Tristates Theatre 

Corp., operated the Garden Theatre, Des 

Moines, his first de luxe theatre there. 

Ben Brinck, West Point Theatre, West 

Point, Iowa, was operating the house then. 

Barney Brotman, Rialto Theatre, Des 

Moines, operated it then. 

Charles E. Carpentier, Strand and Majestic 

theatres, East Molme, 111., built the Strand in 

1919 and was operating it. 

Jake Cohen, Capitol and Ottumwa Theatre, 

State Center, Iowa, was a film salesman. 

Paul D. Cote, Town and Cote Theatres, 

Waukon, Iowa, was operating the theatre 

there. 

Julius Geertz, Uptown and Sunset Theatres, 

Davenport, Iowa, operated the theatre there. 

Joseph V. Gerbrach, Ames, Iowa, theatreman, 

operated Scenic Theatre in Ames. 

Ida J. Panknen Gibbs, Strand Theatre, 

MarenKo, Iowa, operated the theatre. 

Mrs. F, G. Uolben, Lenox Theatre, Lenox, 

Iowa., operated the theatre, then known as 

the Olympic. 

John H. Maclay, Grand Theatre, Dubuque, 

Iowa, had the same theatre. 

Henry E. Rehfleld, Iowa Theatre, Bluom- 

. field, Iowa, operuled u circuit of area theatres. 

John Waller, New Lyric Theatre, Osceola, 

lowu, operated theatres In Iowa. 

Harry M. Warren, Central Stales Theatre 

Corp. partner, started career as tlcket-takei 

at the Strand, Omaha, in 1914. 

Leo Wolcott, New Grand Theatre, Eldora, 

Ia„ built the Empri-.sA Theatre in Indlanolu 

a year after resigning his commission In the 

Navy In 1921. 

Tr?' 

POSED WITH TOM MIX—Harry B. 

French, at left, now president of .^linnesota 

.-Xmusement Co., posed almost 35 

years ago with Tom Mix, who had come 

to Mankato, .Minn., for a personal appearance. 

.\i that time French owned 

and operated the State Theatre, .Mankato, 

Minn. 

MILWAUKEE: 

Harold J. Fitzgerald, until recently president 

of Fox Wisconsin Amusement Corp., now 

devoting his time to other interests, including 

Supurdisplay, Supurmatic Venders and 

Merchandising Corp.. started his career with 

General Film in Chicago. 

Gordon C. Hewitt, new president of Fox 

Wi-sconsin, started as usher and doorman at 

Loew's State in Los Angeles. 

L. F. Gran, president of Standard Theatres, 

started his career with Warner Bros. 

Eddie Weisfeldt, manager of the Roof, 

Milwaukee dance hall, started as production 

man for Balaban & Katz, Detroit. 

Al Kvool, general manager and vice-president 

of Standard Theatres, began his career 

with Fox as a district manager. 

George Levlne, operator of the Layton, 

Grace and Pearl theatres, began as an usher 

and candy-butcher in the lola Theatre, 

Chicago, 45 years ago. 

Ben B. I'obloekl, theatre marquee and sign 

manufacturer, started in that business 25 

years ago, 

Roy J. Bernler. now with the Fox Head 

brewery here, started hLs theatre career in 

1918 as doorman ut the old Aurora. 

B«'n Muri-UH, owner of a 30-theatre circuit, 

entcn-d ilic iheiilre as an uslier while attending 

.mIiixjI. 

John I'. Adirr, circuit owner of Marshfield, 

Wis., had the Marshfield Tlu-alre in 

1920. 

Hurry I't-rlewlti. Theatre Servlci-. wa- an 

ushei- at tlie Clliiuix Theatre, Milwaukee, In 

1914, then wnA promoted to doorman, assistant 

manager atid flniilly manager. 

Charlm W. Trnmpe, Mllwaukr

' 

I 

DETROIT—Sam 

— 

—— 

— — 

lie 30 

Slondaj ; 

Tic,;,' 

fele^ 

OVS 

iieatreii:, 

Edotliei 

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leatit, 

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mtoS 

alter a 

•y ;s lis. 

iis 

CiKmi 

ilam Korman, 78. Dies; 

Retired Exhibitor 

Korman. 78, retired De- 

Iroit exhibitor, died last week (21). He was 

[ctive with his sons Saul and David, each now 

"perating an independent circuit, starting 

/ith the old Catherine Theatre, originally a 

luplex house, now known as the Carver, and 

[Iter at the ApoUo. He retired about 15 

rears ago, when his sons took over the 

iusiness. 

He is also survived by three daughters: 

jlrs. Leah Balk, wife of Max Balk, manager 

,f the National Theatre, and mother of Harry 

'talk, operator of a small local circuit; Mrs. 

[inna Talcowsky, formerly connected with 

tieatre operation here, and Mrs. Lena Golditeln, 

wife of the late Ruby Goldstein, who 

manager of the Booker T. Theatre. 

lias 

COLUMBUS 

phree members of the lATSE local were presented 

gold 50-year cards by international 

lesldent Richard F. Walsh at a commemoraion 

dinner held at the Virginia Hotel. The 

eteran members include Charles Dillon, Alert 

Trott and Morgan Johnson . . . "Davy 

*ockett. King of the Wild Frontier" was 

eld for a second week at the Grand followig 

its first week at the Palace. This is one 

f the few times in recent years that a Palace 

ttraction has been moved to the Grand. 

Norman Nadel, theatre editor of the Citijen, 

was a New York visitor last week. He aringed 

details of the Broadway "show train" 

rhich will go to New York in the fall . . . 

ays be Bernstein, exploitation representative for 

A-TIk! iTnited Artists, was in town to arrange camlea'rt 

terpens July 8 at Loews' 

4ay op aign details for "Not As a Stranger," which 

Broad. 

Sunte 

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P ^'^''®'*'^*''^ ^°^* 

CLEVELAND—Members of the Cleveland 

lotion Kcture Exhibitors Ass'n, in order to 

educe operating costs, have agreed to use 

niform space in their newspaper ads. Listed 

nder the heading "Members of the Cleveland 

lotion Picture Exhibitors Ass'n," it was 

greed that all weekday ads be limited to one 

ich and the Sunday and holiday ads be 

mited to two inches. Also that the type 

sed shall not be more than 14-point type. 

James Kalafat, chairman of a committee 

lat studied the newspaper advertising proban, 

urged that the agreement become effec- 

,ve no later than the week prior to Simday, 

uly 3. 

Prevous efforts to bring about a uniform 

dvertising newspaper schedule have failed. 

lall on Republic Board; 

l5c Dividend Declared 

NEW YORK—Ernest A. HaU of Port 

auderdale, Fla., formerly president of Hall 

lanufacturing Co. of Toledo, makers of 

utomotive products, was elected a member 

t the board of directors of Republic Pictures 

iorp. at a recent meeting. 

A quarterly dividend of 25 cents per share 

n preferred stock, payable July 1 to stockolders 

of record June 10, was also declared at 

16 meeting. 

Milf 

Selling 

Zimmerman Is 

Himself 

Detroit— "Chicago Syndicate" opened at 

the Palms Theatre here with a budding 

new star that Columbia didn't know it 

had. When the newspaper advertising 

broke, there were three secondary credits 

—Paul Stewart, Xavier Cugat and Milt 

Zimmerman. 

The latter was none other than Columbia's 

versatile branch manager, who 

is serving as chairman of the annual 

Variety Club golf tournament. The extra 

billing was the idea of Alice Gorham, director 

of exploitation and advertising for 

United Detroit Theatres, who has an 

established policy of featuring hometown 

talent appearing on the screens of 

local theatres. 

Secret is that when Zimmerman and 

his chief, District Manager Carl Shalit, 

were in Chicago, Columbia needed some 

extras for the picture then shooting. The 

pair was persuaded to double as actors 

for a two-minute appearance. It is probably 

the first time a branch manager has 

received advertising credit in a product 

he himself is selling. 

Coshocton, Ohio, Airer 

Is Damaged by Blast 

COSHOCTON, OHIO—The FBI has 

been 

called in to investigate the cause of the 

dynamiting of the Tri-Vale Drive-In last 

Wednesday (22) at 3:30 a.m., causing excessive 

damage to the screen tower, the projection 

booth and the concession building. 

The Tri-Vale is a new drive-in which 

opened in April. It was built by Frank Gilfilen 

to take the place of his Skyway Drive- 

In which was situated in the path of a new 

county road. There was no labor trouble in 

the construction of the new theatre, according 

to Gilfilen. 

New Distributing Firm 

CINCINNATI—Allan S. Moritz has opened 

an office on the fourth floor of the Film 

Building here and is distributing exploitation 

and roadshow attractions. The former 

Variety Tent 3 chief barker now has the following 

productions available: "Karamoja" 

and "Half Way to Hell," both Hallmark productions; 

"Monika," "Utopia," "Jamboree," 

"Mr. Hulot's Holiday" and "Native Son." 

Ask for Picketing Halt 

YOUNGSTOWN—The management of the 

Home Theatre has filed a suit seeking to 

halt picketing by the projectionists Local 388 

in front of the neighborhood house. George 

A. George, manager of the Home, says he 

is his own projectionist and is the only 

employe besides a janitor. He subleases the 

theatre. 

Purchase Sequel to "The Tall Men' 

"The Big Pasture," by Clay Fisher, sequel 

to "The Tall Men," has been purchased by 

Producers William A. Bacher and William 

Hawks. 

Cleveland Succumbs 

To Itch' With 240% 

CLEVELAND—A very hot weekend did not 

do the indoor theatres any good. However, 

.several outstanding attractions did better 

than average business. Top boxoffice honors 

went to "The Seven Year Itch" which made 

an excellent 240 per cent showing at the 

Allen Theatre. Matinees were as well attended 

as evening performances and the picture 

wa.s held a second week. "Davy Crockett, 

King of the Wild Frontier" had a tremendous 

opening at the Palace where Fess Parker and 

Buddy Ebsen made personal appearances. 

While daytime business the rest of the week 

was good, with the children scale upped to 

50 cents, evening attendance was slim. 


Allen The Seven Yeor Itch (20th-Fox) 240 

Hippodrome A Prize of Gold (Col); Seminole 

Uprising (Col) 85 

Lower Mall Companions of the Night (Arlan), 

2nd wk 70 

Ohio The Other Woman (20th-Fox); Angela 

(20th-Fox) 75 

Palace Davy Crockett (Buena Vista) 125 

State The Cobweb (MGM) 110 

Stillmon Moonfleet (MGM) 60 

"Seven Year Itch' Gets 185 

In Cincinnati Debut 

CINCINNATI—A number of new attractions 

drew large crowds to the downtown 

theatres. "The Seven Year Itch" opened at 

the Albee to a near 185, and "Davy Crockett" 

bowed at the Palace to 145. 

Albee Seven Year Itch (20th-Fox) 185 

Palace Davy Crockett, King of the Wild Frontier 

(Buena Vista) 145 

Guild Scotch on the Rocks (GBD), 2nd wk 70 

Grand Tall Man Riding (WB); Kisenga (Int'l).. 95 

"Love Me' and 'Seven Year Itch' 

Are Detroit Leaders 

holdovers continued 

DETROIT—While the 

to do markedly well, two newcomers got off 

to sock openings, "Love Me or Leave Me" with 

250 at the Adams and "The Seven Year Itch" 

at the United Artists with 200 per cent. 

Adams Love Me or Leave Me (MGM) 250 

Broadway-Capitol City Across the River (U-l); 

Girls in the Night (U-l) 80 

Fox—A Bullet for Joey (UA); Hunters of the Deep 

(DCA), 2nd wk 80 

Madison Marty (UA), 5th wk 90 

Michigan ^Dovy Crockett (Buena Vista) 100 

Palms Cell 2455, Death Row (Col); Chicago 

Syndicate (Col) 95 

United Artists The Seven Year Itch (20th-Fox) . .200 

Second Generah'ons 

In Show Business 

Detroit—The first bearers of some old 

show business names have passed on, but 

their descendants carry on tradition. 

Gustave W. Funk, who operated the 

Grande Theatre in 1920, is represented by 

his sons who run the Great Lakes Theatre. 

Fred DeLodder, then running the 

DelThe, was followed in show business 

by his son Fred jr., who is president of 

Cooperative Theatres. 

W. A. Cassidy, in 1930 building his circuit 

around the midstate Midland, is followed 

by his wife. 

Ben and Lou Cohen were running the 

Warren & Cohen circuit, which now is 

Detroit Theatre Enterprises, headed by 

Lou's son Elliot. 

Frank A. Schneider, who owned the 

Stratford Theatre, was followed by his 

daughters Gertrude and Bemadette, who 

continue the operation. 

j'jj: 

OXOFFICE : 

: July 2, 1965 

ME 

241

— 

: 

July 

CINCINNATI 

TJobert McN'abb, chief barker, presided at 

the Variety meeting Friday (24) when 

crew members took part in the filming of the 

Technicolor short, "The Heart of Show Business," 

being filmed by Producer Ralph Staub. 

Staub came into the city with a highly 

decorated station wagon bearing autographs 

of 101 stars of the theatre world. He and 

his staff will film activities of the Cincinnati 

Variety Club, including the Tents main 

project for retarded children. 

Elwood Jones, manager of the Palace, where 

"Davy Crockett, King of the Wild Frontier" 

played last week, said. "Those coonskin caps 

holy mackerel! They're all over the theatre." 

The lost and found department was 

bulging with them, after the kids became so 

engrossed in the picture they forgot to hold 

on to their caps. The lost-relative problem 

was also quite big. He tells of two youngsters 

who sat against the boxoffice from 6:45 a.m., 

holding first place in what they expected to 

be a long line. They were hungry, but they 

wouldn't give up their places in line. 

Max TuU, who operates the Palace Theatre 

Building screening room, has redecorated 

it, installed widescreen and equipped it to 

show Cinemascope and other new methods 

. . . Crawford Adkins, Jackson, Jackson. Ky., 

is planning to move his residence from Frankfort, 

Ky., to Jack-son . . . Leon Hisle, who has 

been managing the Kentuckian, Liberty, Ky., 

for his father-in-law, Ralph Cundiff, plans 

to re-enter Duke University to study hospital 

administration. 

Officials of the Stanley Warner Corp. here 

tor the opening of "Cinerama Holiday" at the 

Capitol included Lester B. Isaacs, director of 

theatre operation.s; Clifford Giesseman, his 

assistant; Everett Callow, national director of 

pubhcity, and Frank Upton, midwest division 

manager. Also here for the opening were 

LouLs DeRochemont, producer of the film, 

and his wife. Manager William Rush of the 

Capitol said that "This Is Cinerama," which 

bowed out Tuesday (21), had played to 600,- 

000 patrons since its opening one year and 

one day earlier. Isaacs said he expected 1,- 

000,000 persons to view the second Cinerama 

picture here. 

Biller .'Vlary Edwards. MGM, is on vacation 

. . . John Powers, Buena Vista auditor, 

was in the city . , . Betty Turner, booker 

at Paramount, has returned to her desk after 

a leave of absence due to illness. 

Cincinnati was host city to several outstanding 

film personalities. Paul Gregory, 

producer of "Don Juan in Hell," and "The 

Caine Mutiny Court Martial" top stage attractions, 

was in to promote his first movie 

venture, "Night of the Hunter," directed by 

Charles Laughton and starring Robert Mitchum 

and Shelley Winters. Other celebrities 

were Fess "Davy Crockett" Parker and his 

pal Buddy Ebsen—who were here to launch 

their movie at the Palace. Besides appearing 

in person on the stage of the Palace; the two 

autographed books at the Shillito Department 

Store; were guests at a press breakfast, 

hosted by William Garner of Buena 

Vista Pictures and Paul K. Wessel of States 

Film Service. 

Postmaster Closes House 

After Week's Operation 

KEVIL, KY.— Only eight cash cu.^lomers 

in the Carol Theatre on a recent night convinced 

Postmaster William M. Kuykendall 

that this community will not successfully 

support a theatre. So he closed the house on 

Sunday (12) and for the time being will 

concentrate on handling the mails in this 

sector. Kuykendall's operation of the Carol 

was short-lived. He reopened the house for 

weekend operation June 4. Later he announced 

he would run two changes a week 

Friday and Saturday and Sunday and Monday. 

This was followed by his decision to quit 

June 12. Cooperative Theatres of St. Louis 

had been booking and buying for him. 

The 225-car Park Drive-In on Route 1 

was closed June 5. It had been operating 

summers since 1949. This entire area has 

been hard hit by the curtailment of construction 

at the atomic energy plants in the 

Paducah and Joppa, 111., areas in recent 

months. Thousands of workers have pulled 

up stakes and moved to other Jobs. There 

has been a resultant sharp decline in expendable 

cash and all lines of business including 

amusements have suffered. 


BOXOFFICE: 

82S Van BrunI Blvd., Kaaaaa Cily 24. Mo. 

Please anior my ub»criplion lo BOXOFFICE, 52 isaue* par year (13 cl which con 

lain Tha MODERN THEATRE Sactioa). 

D S3.00 FOR I YEAR Q $5.00 FOR 2 YEARS Q $7.00 FOR 3 YEARS 

O Ramitlanca Enclosad G Send Invoice 

THEATRE 

STREET 

TOWN 

NAME 

ADDRESS 

STATE 

POSITION 

Barion & Associates 

Sued for $500,000 

CLEVELAND—James J. Barton, for.j 

state representative, and his associates r 

the Pearl Road Drive-In Corp. have t l 

named defendants in a $500,000 damage 

claiming breach of contract. Plaintiffs 

Jack L. Gertz, John M. Urbansky and 

Stuart Cangney. 

Filed last week in common pleas court, 

I 

suit claims that on or about Septembaj 

1949, the plaintiffs entered into a con 

with James J. Barton and Emma T. 

under the terms of which Barton wa 

contribute the land he owns on Pearl 

and that they, the plaintiffs, were to fu 

a minimum of S75.000 for building the 

atre. The plaintiffs and defendant 

were each to receive 25 per cent of the , 

Following the conclusion of prelimir 

Barton, the petition claims, refused to co 

with the terms of the contract. Inst 

is claimed, Barton entered into an ag 

' 

to build a theatre on the same property 

another group of associates and by so 

breached his contract with the plaint 

Plaintiffs state they have been info 

and believe that the defendants, the Ca 

Bank, Herb Ochs. Ben Ogron and 

Vending Co. all have an interest in 

agreement, the exact nature of which j 

unknown to them, in the building of the til 

atre by Barton and in the breach of i| 

contract. 

Eight Strawhat Circuits 

Operate Near Cleveland 

CLEVELAND—There are eight stral 

circuits operating in this area. Some 

them import top stage stars for leading ralB" Oths 

All of them attract patronage. The 

summer theatre groups are Musicarnlv 

popular tent -type theatre in the round 

opened last week with "Kiss Me Kate" 

has on its agenda such top production 

"South Pacific"; Cain Park, an outdoor 

atre in Cleveland Heights opening July 4 ' 

"Guys and Dolls": Chagrin Falls Sun 

Theatre, with Diana Barrymore starrll 

"Glad Tidings"; tlie Lnkewood Little 

tre presenting "After Dark" and "Street! | 

New York"; Peninsula Players doing '" 

Beaver"; the Rabbit Run Players op 

their tenth season with "Tlie Moon Is BlU 

Brooklyn Farm Civic Tlieatre presen 

"Dark of the Moon," and the Bay VU 

Players offering variety shows on wt-oken 

Buena Vista Firm Opens 

Offices in Detroit 

Ul-.TKoir Buinii Vu-tu, the Wiilt DU 

lii.^tnbutlnR company, Is opening « .miU',-' ofl 

here at room 312. Film E>ichiuigc BUIk 

Levy, formorly u NiUesmiin for U-I and l| 

Warners In this territory, has been na 

.sjiU's reprosfiitjitive for the territory, ma 

his debut with the spectacular exploltati 

used for tho optMilnc of "Davy Crockett" 

iho Michigan Theatre. 

CS at Marissa Mars 

MAUISSA. ILL. A Wiilki-r .sllvt-i .scre>| 

aiiil ClnciniiScopi' fiu'lllttos have bfiMi l] 

slullfd In the Miirs Thentif. S'JS-.seater, own 

| 

iiiul opt'nitcd by Mrs. Siinih M Dogon. 


2,

. 

: 

Y 

iday 

I 

• 

L 

. . Nat 

. . Charles 

. . Harry 

'Woi 

UEVELAND 

i,Jr B. Horwitz, head of the Washington circult 

who returned this week from a 

ropean trip, brought with him a very lovely 

Jp. liii|Itiphy showing that he won the first inter- 

"ijia jtlonal putting contest ever held in Israel 

Peter Wellman. Girard theatre owner, 

tiijijIJs on Filmrow after spending a few days in 

); 

Northside Hospital, Youngstown . . . Local 

iilbitors will participate in a one-day thea- 

SqaJi collection for the Will Rogers Memorial 

niosj ispital fund. 

nie Paramount in Akron, closed since it 

tfered damage by fire in 1953, is reopening 

-Jly 1 under new management. Ottmer J. 

J 

j^^ jngl has leased the house from Mrs. Prank 

inecke Katherine Zwilling, longtime 

[public bookkeeper, was in St. Vincent's 

MolHii 

,, fcdarlty Hospital for surgery . Barach, 

J|j Jtional Screen branch manager, personally 

lilled to every exhibitor in the territory a 

lichure on COMPO's Audience Awards. 

ici 

JfflJS! 

^' 

i y who failed to receive this brochure con- 

1 Ring details on how nominations are to be 

.'"' 

. 1' j.de, are asked to get in touch with Nat. 

he 

pli 

a 

am 

! 

I'j, 'iliel I gll 

Ume Walker, Columbia office manager, and 

Jones, Warner booker, were married 

(25"). Here for the ceremony were 

^ne's folks from Washington and Virgil's 

ol ti 1 Ss from Indianapolis. After the honey- 

meres: 

1108 ol a ion they will settle in Boston where Virgil 

til jtis the Warner branch sales force 

Irothy Gasper, Film Transit secretary, left 

a vacation. Another vacationist was Harry 

dck, manager of Shea's State in Conneaut. 

icuils I's spending two weeks at his home town 

' Manchester, N. H., and his substitute is 

relm '"" ^tn Durkin, Dale Tysinger's assistant at 

apt iS qea's Ashtabula. 

Se 

irleafc 

lerbert Ochs, drive-in circuit operator, is 

Opeffil 

iieWsl!!> 

ITS 

KOLLMORGEN 

LENSES 

THttTBt tOUlPMtNT CO. 

106 Mkhigon St., N.W. 

Grond Rapids 2, Mich. y 

»«S2 •Nights ( Sundays "i-UW 

SEAT UPHOLSTERING OUR SPECIALTY -^ 

Heavy-Duty Automotive Materials 

Sewed Seat Covers Made-to-Order 

— SERVICE SEATING CO. 

1507 W. KIrby 

All stees, all colors, most reasonable 

Detroit S, Mich. TYIer 7-8015 

'MOy/ OPEN 

j 

SOGER'S 

NEW 

. . FILMROW'S 

RESTAURANT 

Edw. Soger, Prop. 

Finest Food in the Finest Surroundings 

Meals Served 6 A. M. to 7 P. M. 

Warner BIdg. Clevelond 2300 Payne Ave. 

in Florida for two weeks on business . . . Ron 

Balaam, representing Screen Advertising Co. 

of Toronto, was in town . Rice, 

Columbia publicist, was in Toledo setting up 

a campaign for the area premiere of "It Came 

From Beneath the Sea," which opened at the 

Rivoli Theatre. 

Nat Sanders, distributor of "Naked Amazon" 

in the territory ea.st of the Mississippi, 

was in arranging bookings following its threeweek 

first run at the Ohio Theatre. Harry 

Weiss is handling the publicity on the picture 

. . . Jack Lewis, RKO salesman, still carries 

the scars of the poison ivy attack he 

suffered while visiting Carl Coffee's place in 

Kenton . Myer, Carolyn Theatre, 

New London, came In to do some booking. 

Frank Masek, NTS manager, returned from 

two weeks in Tucson wearing a deep tan . . . 

Lou Weitz secretary of the Cleveland Motion 

Picture Exhibitors Ass'n, was in Columbus on 

. . . Jay, son of Allied 

. . . 

personal business 

Artists' President Nate Schultz, is working 

in the office until the fall when he returns 

to U. of Pennsylvania as a junior in the 

Wharton Business School . . . Harry Henderson, 

manager of the Associated circuit's 

Youngstown houses, came in for a home 

office conference The curtain in the 

Oliver Theatre Supply Co. store separating 

Manager Fritchle's office from the sales 

office is not to keep the customers out. but to 

keep the air conditioning in . . . Thomas 

Scott of the Scott Theatre, Archbald, Mrs. 

Scott and their daughter Beverly were present 

at the Toledo zoo for observance of Archbald 

Day. 

DETROIT 

. 

. . . Frank 

lâttie Zemla of RKO is looking forward to 

her September vacation, to be spent in 

Reno . . George Rossman. office manager of 

Albert Dezel Productions, is off for two weeks 

in Miami, Fla. . . . Clair Townsend, salesman 

for Allied Film Exchange, and a real pioneer 

of the Detroit industry, is back on the job 

after five months in Florida 

Bremer of Saginaw Is operating the Sunset 

Drive-In at Midland, leased from Mrs. William 

Cassidy, whose circuit formerly had the 

house. 

Renee Rose, secretary to United Artists 

Manager Syd Bowman, left for Miami Beach 

July 2 to spend two weeks at the Hotel 

Nautilus . . . Milton Zimmerman, Columbia 

manager, is busy replacing his office furniture 

with modern equipment . . . Patricia 

Gowatch, secretary to RKO Office Manager 

Walter Goryl, is on vacation for two weeks. 

. . . Betty Fussner, 

Mary Grimmitt, 20th-Fox booker, has been 

vacationing in Texas 

Paramount booker, has been vacationing in 

Florida . . . Oscar A. Morgan, in charge of 

special features for Paramount, was a local 

visitor. 

Cupid is scoring a triple at the local Universal-International 

office. On June 25, 

booker David Gonda married Miss Jackie 

Hunt, bookers' stenographer at the same exchange. 

The pair will honeymoon at a cottage 

near Bronson, Mich. On July 2, Lois Joumas, 

switchboard operator, is to be married to 

William Dufee. On July 30. Antoinette Kowalczyk, 

bookkeeper, will marry Richard 

Piasecki. 

Detroit Bowlers Plan 

Summer Get-Together 

DETROIT—The Film Bowling League has 

.scheduled its traditional summer get-together 

in the form of a Fun Outing on Monday, 

August 22. The event will be at the Glen 

Oaks Country Club, Thirteen Mile and James 

Couzens highways, for the first time. It will 

include a full day of golf, recreation and good 

eating. 

Robert Buermele of General Theatre Service 

is chairman of the outing committee. He 

will be assisted by Stanley Baran, Allied 

Artists; Earl England and Fred Sturge.ss, 

Cooperative Theatres of Michigan, and David 

Kaplan, Theatrical Advertising Co. 

RESEAT OR RENOVATE 

Professional work on Scat 

Renovation — factory troined 

crew. Your chairs recovered, 

using Foam Rubber or New 

Springs. Metal parts refinished 

in Baked Enamel—tike 

new. Estimates anywhere. 

In 

Stock—Used 

— 

1200 plywood chairs 

650 full upholstered chairs 

1500 squab seat, pad back 

HEYWOOD-WAKEFIELD SEATING 

0

I 

DETROIT: 


Geoitre Sampson. RKO city salesman, was 

manager (or Pathe. 

Henry Zapp, booker at Cooperative Theatres, 

was setting sales records for Pathe. 

James Olson, upstate circuit ojjerator, was 

with National Theatre Supply, while his 

brother George, recently deceased, was running 

the theatre at Grayling. 

Leland Sanshie, booker at Cooperative Theatres, 

wîth Fox Film Corp. 

Fred Sturgess, booker at Cooperative, and 

his brother Howard, now of)erating the Grand 

at Grandville. were helping their father, the 

late William Sturgess. run a string of six 

theatres in Toronto. 

244 

• • • • 

"Best of Luck" 

to 

My Friend 

"BEN" 

AL DEZEL and Staff 

Distributors 

of 

LIPPERT-FILMAKERS 

and Many Other 

GOOD" Pictures 

Dick Warsaw, assistant general manager 

of Film Truck Service, was dehvering for the 

same firm on the Flint to Bay City run with 

a Model T pickup. 

Mrs. Gladys Pike and her sister Jane Robinson, 

now .senior stockholders in Film Truck, 

were active executives in the company, then 

known as Smith Messenger Serv'ice. 

Joseph Dennison, then, as now, leading 

Monroe exhibitor. 

P. C. "Pete" Schram, then, as now, exhibitor 

at Kalamazoo. 

Mrs. Julia Sturdevant, ESnie Forbes Theatre 

Service, was Just starting with the firm. 

J. Oliver Brooks. Brooks Attractions, starting 

his career as a film .salesman. 

Ray Branch, exhibitor at Hastings and general 

manager of Him Truck Service, head of 

Merit Film Co. and president of the PILN 

Club. 

Ralph Peckham, now in New York, manager 

for W. W. Hodkinson Corp. 

William Hurlbut, until recently director of 

Allied Artists, owner of Favorite Film Co. 

James Minter of Flint, now retired, owner 

of Minter United Amusements, independent 

exchange. 

Ernie Forbes, supply dealer, manager of 

United Theatre Equipment Co. 

Glenn "Red" Brady, operator at Woods Theatre, 

head of an independent supply company. 

Edwin C. Murphy, Warner salesman, selling 

film for United Picture Theatres. 

Harry Chamas, with Warner's on the west 

coast, head of Standard Mlm Service. 

Samuel Ackerman was ojjerating the East 

Side Theatre, which his son Al has taken 

over. 

Max Allen, owner of Lincoln Park Theatre, 

managing Allen Theatres in Windsor. 

Wade E. Allen, partner in Fine Arts Theatre, 

on office staff of Vitagraph. 

Cash R. Beechler, Charlotte exhibitor. Just 

had opened the Victory at St. Johns, his first 

house. 

Andrew Bzovi, Harbor Theatre, was building 

the old Ecor.se Theatre. 

Glenn A. Cross, Battle Creek exhibitor then 

and now, was reminiscing about the old days 

as a nickelodeon vocalist 15 years earlier. 

Harry Hobolth, Imlay City, was building 

the circuit he continues to operate. 

Berniird L. Kilbride, Independent circuit 

operator, was accountant with the old Kunsky 

circuit. 

Edxar E. KIrehner, owner of the Family 

Theatre, with which he ha.s been as.soclflted 

since 1910. 

Charles A. Komer, partner in Community 

Theatres, was Just getting Interested In theatres. 

lYank t'.. I,**, retired Tliree Oaks exhibitor. 

Ills rluuglitcr, Mrs. Fred MeOrath. continues 

to run the theatre. 

Harold R. Mnnz, who hn.s Just closed the 

Century Tlieatre, was about to Join his father, 

the lute Charles Mun/.. then operating .several 

Detroit houjics. 

J. C. Ppck, operator of tlie Rowena at Fenton, 

was still In school, while his father, the 

hile Mure B Peek, ran the house, cstablLihed 

m 1913. 

Alex Schrelber, head of Associated 

tres, had Just started as doorman f 

brother, Jake Sciireiber, who is now in ij 

tirement at Miami Beach. Another brothij 

Nathan and his son Raymond continue i 

operate Midwest Theatres. 

C. H. "Schnck" Schuckert, partner 

Schuckert and Stafford upstate circuit, m 

ing for Select Films. 

Walter D. Shafer, Wayne and Garden ( 

exhibitor, was managing houses for the P| 

circuit, including the old Fox Wa 

in Detroit. 

George F. Smith, Lapeer exhibitor, 

running the Majestic at Lapeer. 

John Tatu. owner of the Nortown The 

was busy with the oldtime Davi.

, Catholic 

: d 

9] 

I'atholic Groups Protest 

3on of Sinbad' Showings 

COLUMBUS—Pour Catholic lay groups of 

\e Columbus diocese lodged strong protests 

ith the Academy circuit here against showg 

of Howard Hughes' "Son of Sinbad," conmned 

by the Legion of Decency but apoved 

by the industry's Production Code 

ithority. 

"Son of Sinbad" opened first run showings 

cently at eight neighborhood houses and 

ur drive-ins. The groups singled out the 

:ademy circuit, but the film was shown also 

two PYed Rowlands theatres and at 

|ive-ins operated by Frank Yassenoff. I>ro- 

5ts were signed by the Diocesan Council 

Women. Father Albert Culliton, 

rector of the Diocesan Holy Name Union, 

embers of the four Knights of Columbus 

mncils of Columbus and Father Richard 

)dd. director of diocesan youth activities. 

In a letter from Mrs. Frank H. Vogel, preslint 

of the Diocesan Council of Catholic 

omen, Leo Yassenoff of the Academy circit 

was asked to cancel the showing. Her 

ter stated: "The showing will be considered 

a complete disregard for public decency 

the moral welfare of youth." The show- 

,;s were held as scheduled. Ads for the at- 

îction carried the statements: " 'Son of 

.iibad' has the seal of approval of the motion 

loture production authority" and "not rec- 

(iunended for children." 

The Catholic Times editorially called for 

iboycott of theatres showing "Son of Sin- 

I'd" not only during this attraction but for 

I, pictures. "For all good people these theat|;s 

will be 'off bounds' for them and their 

(jildren In the future. If theatre managers 

(Ire so little about what they show, they 

ill more than likely do the same thing when 

other bad film comes along. Parents with 

i.-tiiiL i sense of morality and responsibility for 

lelr little ones will see to it that these 

tateifcleatres are not patronized at all at any 

eSta!(-l :1ie," said the editorial. 

rhe editorial praised downtown Columbus 

(ônaratuiationd

: July 

. 

| 

CINCINNATI: 


Bnic* Hall, owner of the Hall Theatre, 

Catlettsburg, Ky., was operating the Hall 

Theatre. 

Hyman Bank, president of Cinderella Theatre 

Co.. WilUam.son, W. Va., operating the 

Hippodrome Theatre. William.son. 

Louie Shore, Williamson, W. Va., exhibitor, 

was with Hyman Bank in operation of the 

Hippodrome. 

Mannie Shore, exhibitor at War, W. Va., 

operated the War Theatre there. 

Lest«r K. Rosenfeld. Hi-Lawn Theatre, St. 

Albans. W. Va., was with the circulation department 

of the Indianajxjlis News. 

Pete Niland, West Virginia salesman for 

UA, wa.s city salesman for Pathe. 

Fred E. Gross, New Majestic Theatre, 

Crook-sville. Ohio, was operating that theatre. 

L. O. Davis of Virginia Amusement Co., 

Hazard. Ky., purchased the old Family Theatre 

in Hazard in 1920. 

G. E. Rappold, owner of the Ideal, Columbus, 

operated an open-air show, "Air Domes," 

with his brother John. 

ERNIE FORBES 

THEATRE SUPPLY 

Serving Exhibitors Since 1911 

Congrafulates 

BEN SHLYEN and 

Distributor 

BOXOFFICE 

RCA Projection and Sound Equipment 

214 W. Montcalm St. Detroit, Mich. 

Phone WOodword 1-1122 

COMPLETE THEATRE and DRIVE-IN EQUIPMENT 

Simplex X-L Mechanisms 

Simplex X-L Sound Systems 

1G37 

Simplex In-A-Car Speakers 

Excellite Lamps 

Hertner Generators 

Rectifiers 

Walker Screens 

American Bodiform Chairs 

Cfnirai Parkwci\ 

Alexander-Smith Carpet 

Bevelite Marquee Letters 

THIATRI 

Piioiif MAiii I 

SUPPLV 

h'.thU Cincinnati, Ohio 

Anna Bell Ward, Somerset, Ky.. exhibit, 

was owner-operator of the Alhambra a 

Opera House. Richmond. Ky. 

Elston Dodge, owner of the Elston Theat 

Mount Washington, Ohio, and the Ope 

House. New Richmond, Ohio, was still in hli 

.school but operated the New Richmond Th 

atre. 

Jack Needham, Needham booking and bu 

ing agency, Columbus, was a 20th-Fox sale 

man. 

Joe Goldberg-, Bealart manager in India) 

apolis. was salesman for Big Feature Righj 

in Louisville. Ky. 

William Onie, local circuit exhibitor, »' 

district manager for Standard Films Co. 

Cleveland. 

J. W. Stallings, owner of the Clinton Thei 

tre, Blanchester. Ohio, was manager of E 

hibltors Supply Co., Milwaukee. Wis. 

James Conn, National Theatre Supply C' 

manager, was assistant manager of the Save 

Theatre, Flint. Mich. 

Mark Cummins, owner of a circuit of drlvi 

ins in the Cincinnati area and in Florid i 

was booker for Paramount In Cleveland. 

Edward Salzberg, owner of Screen Classic 

Inc., was operating the Electric Theatre, It 

dependence. Mo. 

Frank Schreiber, U-I manager, postal dep 

for U-I. 

Edwin M. Booth, MGM manager, salesnu' 

for Metro in Cleveland. 

Allan S. Moritz, independent distributor c 

exploitation and roadshow pictures 

managing the Paramount office in Buffah 

N. Y. 

William Boraok, Tri-Stat« Theatre Ser\1c« 

was in the accounting department of Goldwy 

Picture.s Corp.. New York. 

George Kirby, Republic manager, 

and shipping clerk and assistant booker 

Metro in Cincinnati. 

Nick Shafer, owner of Midstates Theal 

booker for Pathe. 

Herman Hunt, exhibitor in Cincinnati 

lumbus and Dayton, was the youngest B 

cen.sed projectionist in Arkan.iâs. He was U 

Charles "Bud" Ackemian, owner of thu 

Covedale and Sun.set. Cincinnati, managec 

the Glenway Tlieatre. 

F. W. Huss, president of Associated Theki 

tres. Cincinnati, took over operation of Ut 

father's houses, the Paik. Amerlcus. Imperial 

Dixie and Royal in Cincinnati and the HUi 

at Fort Tliomas. 

W. T. Cain jr., owner of the Garden Si 

Louisa and the Sipp. Paintsvllle. _Ky.. stnrtab 

in 1915 as soloist while illustrated' slides w 

shown. 

Ronald Emrlrk. owner. By-Jo. Grrmantown 

Ohio. bouKlit the theatre in 1920. 

Max Matz, owner of the Colonial. BluofieUI 

W. Va., started in theatre business in Loulft< 

vlUe, Ky.. directly upon graduation from 

.school in 1919. 

J. Ileal Netli, owner of the Noth circuit 

Columbus. Ohio, was n partner with the late 

Billy .latncs in u Colinnbus theatre. 

George Prrka-s, owner of the Rlti! 

.yitl 

ji^s 

Hlvoll, Columbus, opened the Hippodronie U) 

Columbus. 

R. W. rticlan, Clendenin. W. Va., nrqui 

his flrsi lljOHire In 1920 with hi.s partner 

Chiirle.s c Clondenen. 

J. f. Shiinklln, Koncevcrtc, W. Vrt., op«H 

iiti'd the Anui.sii at Roiicevertc. 

.Sum J. Switow, vice-president and genertli .^^^ 

C 

êarfi 

ffifl 

246 

BOXOrriCE 

: 

2, 186» 

jjfj flCE

— 

n 

lianager of M. Switow & Sons, Louisville, Ky., 

[perated a circuit of theatres. 

George Turlukis, Rossville Theatre, Hamillon, 

Ohio, was usher and projectionist. 

Julian Silberstein, general manager for Hynan 

Theatres, Huntington, W. Va., was active 

11 the circuit. 

G. C. "Spotsy" Porter, Palace and Beckley 

iheatres, Beckley, W. Va., a film salesman out 

Cincinnati. 

if 

Phil Chakeres, owner of Chakeres circuit, 

;pringfield, Ohio, operated the Princess The- 

,tre in Springfield. 

Maurice Chase, owner of the Vogue and 

litz theati-es, Cincinnati, was general maniger 

for Universal's Part East division in 

lapan. 

Moe Teitel Adds Another 

DETROrr—The Rogers Theatre, west side 

colored house operated by Harry Balk, independent 

circuit operator, is being taken 

over by Moe Teitel, longtime owner of the 

Warfield Theatre, deluxe central area colored 

house. The theatre will remain a member 

of Cooperative Theatres of Michigan. 

Three Close for Summer 

DETROIT—Three Detroit-area houses are 

being closed, tentatively for the summer, with 

possibility of plans for reopening in the fall 

the Temple, north end house; Elsie at Elsie, 

operated by Leon Robbe, and the Thumb at 

Deckerville, operated by Harold Ogger. 

Two in Detroit Close 

DETROIT—Official notice of withdrawal 

from Cooperative Theatres of Michigan has 

been filed for the Cinema and Carlton, downtown 

and suburban art houses respectively. 

Both houses were recently closed by the 

A&W-Sterling Theatres management which 

was operating them. 

Airer Wins First Run 

HARTFORD—Another example of a Connecticut 

suburban drive-in booking a major 

film ahead of downtown houses occurred at 

New London, with the Waterford Drive-In 

playing RKO's "Escape to Burma," ahead of 

downtown New London first-runs. 

Kindest of Regards 

and Best Wishes 

For the Future 

• • • 

CARL BUERMELE 

BOB BUERMELE 

GENERAL THEATRE 

SERVICE 

DETROIT 


on 

35 Years of 

Service 

TED ROGVOY 

Architect 

BEN 


SHLYEN 

and 

to 

BOXOFFICE 

for having such a fine 

representative here in 

Detroit 

in the person of 

HAVILAND F. REVES 

ALEX, MAX AND HOWARD SCHREIBER 

Detroit— Los Angeles 

latt 

ntlonii Heartiest Good Wishes 

inis,Iiii!« 

Ed tie 

to 

Ky.s 

Hal and Ben 

I 

ft.TMti 

I 

30. 

{ram 

Setlffli 

FRANK WETSMAN 

ce, 

tt Sit! 

and 

LEW WISPER 

Best Wishes for 

Many More Years of 

Fine Service to the 

Industry 

^ 

ED. LONG 

LONG SIGN CO. 

Detroit 


to 

BEN SHLYEN 

and 

BOXOFFICE 

STERLING THEATRES, Inc. 

ARTHUR WEISBERG, President 

OXOFFICE : 

: July 2, 1955 247


to 

BEN SHLYEN 

and 

BOXOFFICE 

J. O. BROOKS 

ATTRACTIONS 

726 Fox Theotre BIdg. 

Detroit 1, Mich. 

Phone woodward 2-1594 

CLEVELAND 

What They Were Doing in 1920 

Jack Sogg, MGM manager, was city sales 

manager here under Prank Drew. 

Dorsey Brown, MGM sales manager, was 

Metro booker. 

George Bailey, MGM office manager, was 

Metro poster clerk. 

Peter Rosian, U-I district manager, was 

U-I manager in Washington, D. C. 

John Sabat, RKO head booker, has been 

RKO and Pathe booker since 1923. 

Frank Belles, RKO manager, salesman for 

Republic. 

Otto Braeunig, RKO office manager, lield 

the same post 20 years ago and for a time 

was a traveling RKO auditor. 

.Morris Lefko, RKO district manager, RKO 

.salesman In the Toledo area. 

Joe Robins, owner, Daniel & Robins theatres 

in Warren, Ohio, was in New York booking 

vaudeville and stage shows. 

Joe Krenitz, Republic salesman, salesman 

for Nat Charnas' Standard Film Co. 

Sam Lichter, 20th-Fox salesman, has been 

a Fox salesman for 30 years in the Toledo 

area. 

I. J. Schmertz, 20th-Fox manager, has held 

n 


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— 

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— 

M Despite Heat 

BOSTON — An exceptionally hot and 

uggy weekend caused business to drop 

larply at the downtown theatres, but new 

ioslon's New Bills Do 

•oduct indicated a good week coming up. 

:he Little Kidnappers" opened to good 

isiness at the Beacon Hill, while "The 

!ven Year Itch" in its first day at the Astor 

iS so good that it looks as if it will stay 

1 for several weeks. 


tor Interrupted Melody (MGM), six days; The 

Seven Yeor Itch (20th-Fox), one doy 140 

aeon Hill The Little Kidnappers (UA) 125 

ston This Is Cinerama (SW), 77th wk 75 

leter Street Doctor in the House (Rep), 5th wk.. 100 

pmorial This Island Eorth (U-l); The Looters 

!tU-l) 120 

Jtropolitan An Annapolis Story (AA); The Big 

[Tipotf (AA) 75 

remount, Fenway Far Horizons (Para); Las 

(Vegas Shakedown (AA) 75 

]te, Orpheum Love Me or Leave Mc (MGM), 

2nd wk 110 

llorizons' 150 Only Bright 

oot in Providence 

PROVIDENCE—Despite a mass exodus to 

.cation-spots in an attempt to escape a pronged 

heat spell, enough stay-at-home theregoers 

patronized "The Far Horizons" to 

lable the Strand to hang up a near 150. 

;her downtofn first runs were less fortunate. 

see—Tall Mon Riding (WB) 75 

ew's—The End of the Affair (Col) 105 

iiestic—The Magnificent Matador {20th-Fox).. 90 

and The For Horizons (Para) 150 

3W Haven Goes Wild 

'ith "Seven Year Itch' 

NEW HAVEN—"The Seven Year Itch" gave 

lew's Poll receipts 60 per cent above its 

rmal weekly gross, but busine.ss was submtially 

below normal at other downtowns. 

"Itch" was shifted to Loew's College for 

second week. 

liege Shield for Murder ((JA); Three Coses for 

Murder (Assoc. Artists) 60 

ramount The For Horizons (Para); Carolina 

Cannonboll (Rep) 50 

li—The Seven Year Itch (20th-Fox); Angela 

(2Cth-Fox) 160 

ger Sherman Ain't Misbehavin' (U-l); Air Strike 

(LP) 70 

Qvy' and 'The Itch' 

iad in Hartford 

HARTFORD—Only downtown holdover 

is "The Seven Year Itch," doing nicely in 

lite of advent of the warm weather. Disney's 

)avy Crockett" led downtown grosses. 

lyn—Mod at the World (Filmakers); Santo Fe 

Passage (Rep) 90 

t—Gome of Love (Times) 80 

M. Loew Berlin Express (RKO); Big Street 

(RKO), reissues 70 

— This Island Earth (U-l); Mo and Pa kettle 

ot Woikiki (U-l) 85 

lace The Seven Yeor Itch (20th-Fox); Angela 

(20th-Fox); 2nd wk 120 

and ^Dovy Crockett, King of the Wild Frontier 

(Buena Vista) 

1 75 

idustry-Backed Scouts 

\e\ 1st Year Charter 

NEW HAVEN—The film industry-sponsored 

oop 3 has presented a first anniversai-y 

garter to Quinnipiac Council, Boy Scouts 

America. 

The charter is believed to contain more 

Iimes than any other Scout charter in the 

rid. Stretching some 25 feet, the list bears 

e names of 170 committee members sponrlng 

the handicapped Scouts. Virtually all 

eatre and exchange managers in the area 

e among the sponsors. Another sponsor is 

iseph Vogel, president of Loew's Theatres. 

3XOFFICE : 

; July 2, 1955 

NEW HAVEN 

lifter a five-week run at the Lincoln, "A 

Doctor in the House" moved into the 

Whalley here and the Whitney in Hamden, 

two big neighborhood houses of the W circuit 

"One 

. . The Lincoln, in turn, opened with 

Summer of Happiness," the Swedish 

. 

import. 

The Ivoryton Playhou.se, one of several 

strawhatters in this area, opens with Gloria 

Vanderbilt and Jack Warden in "Picnic" 

Condolences to Dorothy Lin.sley, 

(4) . . . 

cashier at Loew's College, on the death of 

her father, Ormond Currier. 

"Naked Amazon" drew big in its first week 

at Loew's Majestic, Bridgeport. A similar 

response was expected in the local engagement 

The first 

at Loew's College (1; . . . subsequent run of "Marty" in the immediate 

city area was at the Branford Theatre. 

Lou Brown, advertising-publicity manager 

for Loew's Poll Theatres, has been appointed 

United Fund campaign chairman for the 

downtown theatres and the exchanges. The 

communitywide charity drive, similar to the 

Community Chest, is slated for October . 

Harry Feinstein, SW zone manager, was in 

Pittsburgh for the wedding of Barbara Silver, 

daughter of M. A. Silver, zone manager 

there. 

An usher dressed in a spaceman's suit 

walked the downtown streets promoting "This 

Island Earth" and startling pedestrians, who 

weren't too startled to accept free sticks of 

gum. Irv Hillman, manager of the SW Roger 

Sherman, promoted the gum from Beech-Nut. 

His campaign also included a cooperative contest 

tieup with a local supermarket. 

Joseph Liss Injured 

In Head-On Collision 

NEW HAVEN—Joseph Liss, 45-year-old 

Massachusetts-Albany district manager for 

the Stanley Warner Theatres' New England 

zone, critically injured in an auto accident 

at Worcester, Mass. (20), was reported 

"slightly improved, but still poor," at this 

writing. Liss has been removed from an 

oxygen tent at Worcester City Hospital. He 

is under treatment for head and body injuries. 

The SW executive was on his way to New 

Haven for the regular Monday staff meeting 

when his car and one driven by Arnold 

Bjorklund, sales manager for a Waltham, 

Mass., engineering firm, collided. Bjorklund 

was killed. 

Liss has been comiected with the Warner 

organization 25 years. His home is in Lawrence, 

Mass. 

Conn. Manager Devises 

New Phone Promotion 

HARTFORD—The automatic phone-answering 

device, a relatively new promotion 

in Connecticut theati-es, is getting an impressive 

workout at the Colonial, Southington. 

Manager Alperin is testing the device by 

mentioning the name of a local resident at 

conclusion of phone message, with notation 

that if caller knows mentioned resident, latter 

should contact theatre for prize of month's 

pass for two. 

NE 

Regional IE Session 

Held at Concord 

CONCORD, N. H.—Edward Lider, president, 

and Can Goldman, executive director of Independent 

Exhibitors of New England, premded 

at a regional lENE meeting here last 

week 121), which started with a luncheon at 

the Eagle Hotel. 

The group arranged for representation at 

a hearing before the Senate Labor Committee 

the following day on a proposal to raise thestate 

minimum wage for parttime theatre 

help. Exhibitors present agreed to participate 

in the Audience Awards poll this fall. 

Reports were made on toll TV and film 

rentals. 

Lider and Goldman planned regional sessions 

later in Vermont, Maine and Rhode 

Island. 

Among the exhibitors present were John 

Anthony, Marie Bruno, Fenton Scribner, Armand 

Pepin, George Freeman, all from 

Manchester: Warren Nichols, Peterboro; Fred 

Markey, Exeter; Ken Dimmock, Hanover; Joe 

Bronstein, Nashua; Henry Gaudet, Weirs; 

Beryl Aldrich, Lisbon; Robert Robie, Hookset, 

and Walter Stariknok, Boscawen. 

Hartford Parsons Offers 

Continuous Showings 

HARTFORD—The Menschell-Calvocoressci 

interests have put a continuous-performance 

policy into effect at the downtown Parsons. 

Heretofore the house, operated by Bernie 

Menschell and John Calvocoressci, had been 

running evening performances only. 

Showings now start at 12 noon, Mondays 

through Saturday and at 2 p.m. on Sundays. 

Walter Leibowitz is house manager. 

PROVIDENCE 

. . 

T"he Avon Cinema, in keeping with its policy 

of fulfilling the requests of patrons, 

brought back Laurence Olivier in "Wuthering 

Heights" . Rhode Island's wonders are the 

subject of a 13-minute film which is being 

distributed throughout the country in an 

attempt to build up tourist trade. The film 

was recently telecast over three New England 

chamiels, and will be available in color for 

later showings. 

The Uptown, popular neighborhood house, 

presented the first Italian musical-comedy 

film made in color, "Tarantella Napoletana." 

with English subtitles, on a lucrative fourday 

run 

. M. Loew's Providence Drive-In 

is again sponsoring a team in the top Providence 

Amateur League. Currently in sixth 

place in the standings, the nine, which has 

won two games and lost four, has been seriously 

handicapped because several of its 

1954 stars have gone into the armed forces. 

The Quonset Drive-In is featuring free 

pony rides for the kiddies . . . With "This Is 

Cinerama" running into its last 12 weeks at 

the Boston Theatre. Boston, the house is 

running daily advertising in local newspapers. 

Tony Curtis Borrowed 

Hecht-Lancaster has borrowed Tony Curtis 

from Universal to star in United Artists' 

"Trapeze." 

249

. . Lloyd 

BOSTON 

1 

The Suffolk Theatre. Holyoke, has been 

leased for a ten-year term to Bing Theatres 

Co.. subsidiary of Western Massachusetts 

Theatres. In 1936, Rifkin Theatres took a 

long-term lease on the Suffolk from Charles 

Rackcliffe. and in 1945 Herman Rifkin 

bought the building. Under the Western 

Massachusetts banner, Samuel Goldstein took 

ever the theatre Wednesday i29i. Bill Jordan, 

manager under the Rifkins, and the 

entire staff will remain on under the new 

lessees. 

"Razz" Goldstein, general sales manager for 

Allied Artists, made a brief visit to confer 

with Ben Abrams, AA's district manager, and 

Herman Rifkin on plans for the company's 

first Cinemascope relea.se, "Wichita," which 

has not been definitely booked in Boston. 

Arthur Lockwood and wife sailed Friday 

(1) for a two-month trip in England. France. 

Louis Krasnow, 

Italy, Spain and Sw'itzerland . . . 

manager of the Astor Theatre who has 

been recovering from an illness, is reportedly 

improved and is expected back on the job 

by mid-July . . . Ros.sano Brazzi, the Italian 

actor who plays opposite Katharine Hepburn 

in "Summertime," came to town for a round 

of press, TV and radio interviews. Escorted 

by Joe Mansfield, UA publicist, and Leon 

Brandt from the New York office, Brazzi was 

on the radio programs of Priscilla Forte.scue 

and Marjorie Mills and on the TV programs 

of Louise Morgan and Swan Boat. He was 

introduced to the film critics at a luncheon 

at the Hotel Statler, arranged by Mansfield. 

. 

Bop Hope was in Monday i27i in advance 

of "The Seven Little Foys." Arnold Van Leer, 

Paramount publicist, arranged a cocktail 

paity at the Sheraton Plaza for the 

Dick Dobbyn, treasurer of Maine 

star . . . 

& New 

Hampshire Theatres, became a grandfather 

for the 12th time when his daughter, Mrs. 

Ethel Toomey, gave birth to a son at St. 

Elizabeths Hospital Clark, president 

of Middlesex Amu.sement Co., Maiden, 

suffered a broken leg in a fall in the Maiden 

bank. It was only a month before that he 

fell and fractured the .same leg at his home. 

He will be on crutches for at least another 

month. 

Tony Zinn. former assistant at the Keith 

Memorial, has joined the Cinerama staff at 

the Boston Theatre to relieve the two boxoffice 

treasurers. Saul Kaplan and Max 

Jacobs, while they are on tneir vacations . . . 

Michael Wager, Harvard graduate who was 

one of the original group starting the Brattle 

theatre company for stage presentations, has 

returned to the Brattle for the summer stock 

season. He has been in Israel where he played 

the lead in the first full-length feature ever 

to be filmed there. Called "The Hill." the 

film will have its premiere in New York in 

November. It is in color and in English with 

Wager the only American in the cast. 

Irving Isaacs. Telepix owner and former 

president of Independent Exhibitors of New 

England, and wife returned from a threemonth 

trip abroad. 

'Davy' Charity Showing 

Flops in New Haven 

NEW HAVEN—A benefit showing of Walt 

Disney's "Davy Crockett, King of the Wild 

Frontier," drew a surprisingly small turnout 

to Loew's Poll Theatre cl8). Only 638 persons, 

about four-fifths of them children, appeared 

at the 3,000-seat downtowner. Officials of 

both the theatre and the Register Fresh 

Air Fund, the newspaper-sponsored charity 

which received part of the proceeds, were 

puzzled by the poor attendance. They hoped 

for an answer during the regular engagement, 

which began six days later (24). 

Since the New Haven area has one of the 

highest per capita saturations of television 

.sets in the nation, some thought the Crockett 

shows on the TV Disneyland may have hurt 

the benefit. 

Prices were relatively modest. Tickets sold 

at 50 cents for children under 12 and 75 cents 

for all others, with the Fresh Air Fund getting 

15 cents and 18 cents, respectively, from these 

fees. The benefit was heavily plugged in 

the press. More than 100 gifts donated by 

merchants constituted an added inducement. 

At presstime, another segment of the film 

industry here was readying a benefit for the 

Fresh Air Fund. Fishman Theatres is planning 

to give the charity part of the proceeds 

of a special Saturday matinee at its five 

houses. 

Stars in P. Wellmcm Western 

Ernest Borgnine will star with Glenn Ford 

in Columbia's "Jubal Tioop," based on the 

western novel by Paul Wellman. 

HANDY SUBSCRIPTION

; 

( ;ht 

! 

HARTFORD—Jack 

'' 

Miami, 

. Can 

: July 

. . We're 

. . . Crown 

. . Sperie 

. . The 

Ij 

Hit 

:-. 

r4 

ta: i 

escrst! 

••J-lir. 

bck Sanson Renews 

')ldtime Friendship 

Sanson of the Stanley 

'arner Strand renewed a friendship going 

iclc two decades when John S. Lloyd, ex- 

THT announcer, and his w'ife returned here 

^ 

visit relatives. Lloyd is now an attorney 

but lived in neighboring Manliester 

back in the days when San.son manred 

the Warner State there. 

rook LeWitt to Sponsor 

imateur Night Shows 

NEW BRITAIN, CONN.—Brookie LeWitt 

the LeWitt Theatres has disclosed plaixs 

"Old Fashioned Amateur Nights," to start 

on at the Arch Street Theatre. He is 

ready advertising in the area press: 

. . . Are you a comedian? 

. 

Can you sing? 

"Do you have talent? . . . 

you play? 

. If so, register now with the manager, 

ch Street Theatre also looking 

r a Junior orchestra!" 

'airy Month Theatre Party 

NEW LONDON, CONN.—Obsen'ance of 

iiiy Month during June in this area resulted 

a special morning theatre party, featuring 

western and cartoons, promoted by Walter 

Murphy of the ATC's Capitol Theatre 

ider sponsorship of the New London dairy 

)nth committee. Invitations were extended 

fourth and fifth graders of the area, with 

dairies .sponsoring a three-column co-op 

i , announcing the theatre program. 

HARTFORD 

Operie Perakos, general manager of Perakos 

Theatre As.sociates, conferred with Tom 

Grace, Eastwood, and Vince Capuano, Elm, 

on circuit business . and his dad, 

Peter, president of the circuit, were recently 

in Boston, looking over theatre properties. 

The independent Jacobson Palace and the 

Lockwood & Gordon Sky-Vue Drive-In. both 

at Ton-ington, are now playing product dayand-date 

... In the first-known booking of 

its kind in months, a major attraction. Republic's 

"She Wolf," was booked into neighboring 

New Britain ahead of a downtown 

Hartford outlet. The Perakos circuit played 

the film for three days at the Palace, New 

Britain, on a double bill with "Dark Violence," 

re-edited from Republic's "Angle in Exile." 

. 

. . . 

The Rivoli, Chicopee, has resumed daily 

matiness for the summer Strand 

Amusement Co. has closed the Colony Theatre. 

Bridgeport Ernie Grecula of the 

Bridge Drive-In. Groton. was a Hartford 

visitor. 

Aon Lamo, Webster, vacationed in Manhattan 

and along the Connecticut shoreline 

has a new ladies dinnerware giveaway 

at midweek . . . The Lockwood & Gordon 

Strand at Winsted, has resumed weekday 

matinees for the summer. The Pine 

Drive-In, Waterbury, is now screening its 

main feature first, Sundays through Thursdays, 

by popular demand. 

The Perakos family, long active in community 

affairs in New Britain, continues to 

receive top honors. Peter Perakos jr., office 

manager for Perakos Theatres, was named 

local chairman of the Volos Earthquake Relief 

Appeal drive. Volos, fourth largest city 

and industrial center in Greece, was virtually 

destroyed by an earthquake this ,spring. It 

was the second quake in 20 months. Young 

Peter's brother, attorney Steven Perakos, has 

been elected to the board of trustees of the 

New Britain branch of the American Cancer 

Society. 

Ended 

Truckers Strike 

In New England Area 

BOSTON—Film delivery trucks in three 

states were rolling normally this week in a 

partial .settlement of the wage dispute between 

management and operators. Film Exchange 

Transfer Co., largest of New England's 

film delivery services, was given permission 

to operate after agreeing to a 15- 

cent an hour pay hike for drivers, pending 

the signing of final contracts by all units of 

teamsters Local 25. 

Meetings between truck owners and the 

union continued night and day in an effort 

1 21 constituting 

to come to an agreement on fringe benefits, 

retroactive pay and other differences. 

The union had ordered drivers not to report 

to work on Tuesday 

a formal strike and closing 

1 . 

down operations 

of Film Exchange Transfer Co. Two independent 

film carrying companies. Old Colony 

and Fucillo, not involved in the dispute, 

handled their regular routes, thus keeping 

exhibitors supplied with film. 

yrrkt 

Oi ii 

f 

re nK^ 

KEENE ADVERTISING SPECIALTIES 

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e PAPERLYNEN HATS 

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RUnENBERG 

• Theatre Premiums of all Types 

• Factory Representative for Dinnerware 

9 Come in and see the NEWEST and 

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HU 2-7257 

DRIVE-IN 

OWNERS 

Reduce Your Overhead 

And Improve Your Bookings 

For Next Season 

Contocf 

COHEN 

JOSEPH G. 

HU 2-7257 

!St 

-'- 

AM' 

XOFFICE 

: 

2, 1955 251

' 

In the New England Territory 


W. Leslie Bendslev. owner-operator of the 

Playhouse. Wellesley. was assisting his father 

in three theatres while attending school. 

A. Viola Berlin, managing director of the 

Exeter Street Theatre. Bo.ston. was a junior 

at Radeliffe College. 

Charles Brooks, circuit owner in Maine, 

was operating one theatre in Ashland. Me. 

Harry Browning, vice-president of New 

Bigland Theatre.s and a district manager, 

was managing the Fenway Theatre. Boston. 

William S. Canning, public relations head 

for Yamins Theatres, was city manager of 

the Palace and Strand. Manchester, N. H. 

Burton Coughlan, owner-operator of two 

theatres in Maynard, was a commercial 

artist. 

Lucien Decouteaux, owner. Rex Theatre. 

Manchester, N. H., was operating a circuit 

in that area. 

William Deitch, circuit owner in Rhode 

Island, was in show business in Meriden, 

Conn. 

Richard Dobbyn, assistant treasurer of 

Maine and New Hampshire Theatres, was 

chief accountant clerk at the Boston Navy 

Yard. 

Edward Fay, retired, was operating the Fay 

Theatre. Providence. 

Hy Fine, district manager of New England 

Theatres, was musical director for the 

Shubert Theatres in Boston. 

Theodore Fleisher, president of Interstate 

Theatres Corp.. was a freshman at Harvard 

College. 

John Ford, treasurer and general manager 

of Maine & New Hampshire Theatres, 

was assistant to William P. Gray, president 

of the circuit. 

Nathan E. 

Goldstein, now in the real estate 

business in Springfield, was forming the 

Western Massachusetts Theatres circuit. 

Maurice and Irving Green, directors of 

Middlesex Amusement Co., were with 

Standard Kid Co. of Boston. 

Louis Gordon, president of Lockwood & 

Gordon Enterprises, a student at Syracuse 

University. 

George Kraska, publicity director of Emba.ssy 

Pictures, showing foreign films at 

Syn. phony Hall. Boston. 

Samuel Kurson, president of Graphic Tlieatres. 

in the clothing business. 

Spero Latchis, president of LatchLs Theatres, 

building a circuit with his father and 

three brothers. 

Max Levenson, treasurer of Hancock Theatres 

Co.. assistant treasurer. 

Arthur Lockwood, treasurer of Lockwood & 

Gordon Enterprises, attending law school in 

New York City. 

E. M. Loew, president of E. M. Loew Theatres, 

operating two theatres in Lynn and 

Worchester. 

Martin J. Mullin, president of New England 

Theatres, with S. A. Lynch Enterprises of 

Atlanta, which later became Southern Enterprises, 

affiliated with Paramount. 

Daniel Murphy, owner-operator of Loring 

Hall. Hingham. operating the Bayside, Nantasket. 

Samuel Pinanski, president of American 

Theatres Corp.. manager of the Beacon Theatre, 

Boston. 

Samuel Resnik, owner-operator of the Playhouse. 

Andover. operating the same theatre. 

Louis Richmond, owner-operator of the 

Kenmore, Boston, general manager of three 

theatres in Springfield. 

Philip Smith, president of Smith Management 

Co.. operating the National Theatre, 

Boston. 

Ralph Snider, president of the Snider 

circuit, a freshman at Dartmouth College. 

Robert Sternburg, vice-president of New 

England Theatres and a district manager, 

managiiiR the Olympia, Chelsea. 

Chester Stoddard, district manager of New 

England Theatres, a student at Missouri 

Military Academy. 

Stanley Sumner, retired, managing the AUston. 

Allston. 

Archie Silverman, president of the 

Providence, operating the theatre. 

Lon Vail, operator of three theatre^F^j 

Rhode Island, was operating them. 

Nathan Yamins, president of Yamins 

atres of Fall River, operating four theatres^ 

that 

city. 

Walter Young, operator of the Str 

Farmington, N. H., was operating the 

theatre. 

Herman Rifkin, vice-president of 

Artists and president of Rifkin Theatres,' 

distributing state's rights pictures. 

Ben .Abrams. Allied Artists district ma:l(i>r. is sliuwii lirri-. Ililril frciiii Irfl. with a i;rmi|i iil cxhllillors vIsKIiik tlir iilil 

\ ItaKraph sdiillot In .'Nlarcli lllll This w.is :i hall do/en M%irs lirfiirr .Ma>i-r lii-caiiK' 

a |)riHlui'iT-dl.Hlrlliul4)r. 

Two R. I. 

Antitrust Suits; 

Each Asks $2,000,000 

PHOVIDENCE. R. I.—Two antitrust su 

each seeking damages of S2.000.000. have 

filed in U. S. district court here by Raymo 

F. Murphy as president of the Elsa .'Vinu 

ment Co. and the Bijou Amusement C 

both of Woonsocket. R. I. 

The first suit involves the Elsa Amiu 

mi'iit Co.. opi'rator of the Park Tliealrt-. 

chiirge.s Improper runs and I'lcaranco mono 

oly. conspiracy. el.c.. from l!)-t5 to the pros 

The .second ca.se. involving the Bijou Auuu 

mcnl Co. and ILs BlJou Tlieatre. makes 

same charges except fcr Iho d itc.-^. Irmn 19 

Id I he present. 

Uclciidant-s in both suits are RKO Rho 

Island Corp.. operator of the RKO Albwl 

Theatre. Providence; IxH'W's Th(>j\tres. op«^^^ 

alor of Loew's Slate, Provldenco: C&F TIWl 

aires, operator of the Majestic. Fay's MMi| 

Carleton, Providence, and RKO. I/>e«" 

Paraitiiiiiiil. "JOth-Pox, Warner Bros.. UnH 

Aiilst.s. Unlver.sal, Columbia, Republic 

Allied Artl.st.s. 

252 BoxorncE July It

(ônaruLuiuu onarciiuiuuonS unci d djedt i/êSt lAJishi VUiSlieS 

to 

BEN SHLYEN and BOXOFFICE 

on their 35 Years of Service to the Motion Picture Industry 

INTERSTATE 

THEATRE 

CORPORATION 

NEW ENGLAND 

THEATRES, INC. 

Martin J. Mullin, Pres. 

260 Tremont St. 


Boston, Mass. 

Boston, Mass. 

REDSTONE 

DRIVE-IN 

THEATRES 


E. M. LOEWS 

THEATRES 

177 Huntington Ave. 

Boston, Mass. 

Boston, Mass. 

3XOFFICE : 

: July 

2, 1955 253

{ônarutulati 

onaruiuiuLLond uni 

to 

J Kit Whlited 

BEN SHLYEN and BOXOFFICE 


HERMAN RIFKIN 

THEATRES 

NATHAN YAMINS THEATRES 

^ 

39 Church St. Boston, Mass. 

260 Tremont St. Boston, Moss. 

RELSTON, INC. 

AFFILIATED THEATRES CORP. 

298 A Harvard St. Brookline, Mass. 

1106 Pork Square Bldg. Boston, Mass. 

WILLIAM 

RISEMAN 

ASSOCIATES 

162 Newbury St. 

Boston, Mass. 

THEATRE 

CANDY 

COMPANY 

215 Stuart St 

Boston, Mass. 

B.&Q. 

ASSOCIATES 

100 Boylston St. 

Boston, Moss. 

254 BOXOFFICE :: July 2. I9» (jj.^

" 

^ 

lônarutuiuti 

onaralulationA una 1/J>e5t 

Wi 

ViJiAlteA 

to BEN SHLYEN and BOXOFFICE 


SMITH 

MANAGEMENT 

COMPANY 

83 Newbury St. 

Boston, Mass. 

AMERICAN 

THEATRES 

CORPORATION 

Samuel Pinanski, Pres. 

646 Washington St. 

Boston, Mass. 

Support 

Massachusetts 

Cinerama Corporation 

WILL ROGERS 

Memorial 

"THIS 

IS 

CINERAMA 

BOSTON THEATRE 

rr 

Hospital 

"Cinerama Holiday" Opens August 30 

)XOFFICE ; 

; July 

2, 1955 255

. . has 

41 Years of Civic Service Gives 

Jack Sanson Myriad of Friends 

HARTFXJRD—Jack Sanson's 41 years 

in show business have been geared to 

one basic theme: Keep active in community 

affairs and keep reminding 

the town that show business is one of 

the big boosters of any ciNic fimction. 

Manager of the downtown, first run 

Strand since September 1953, Sanson 

numbers friends both in and out of the 

industry in the thousands. 

"I like people," he explains, "and 

like 

to maintain friendship wherever I 

go." 

Managing theatres in the northeastern 

states for four decades has meant 

much to Sanson. "Managing a theatre 

is not a drudgery; it's the idea of .serving 

the community with topflight entertainment 

on a persistent scale that 

makes one proud to be a showman." 

A past president of the suburban 

Manchester, Conn., Chamber of Commerce, 

Sanson has been active for many 

years in Manchester functions. A perusal 

of yellowed Hartford and Manchester 

newspaper clippings bears this 

out. 

A newspaper story dated Feb. 11, 

1938, recalls the staging of a huge 

birthday ball in honor of then President 

Roo.sevelt at the Manchester Armory. 

The chairman of entertainment 

and orchestra selection was Jack Sanson. 

Enthusiasm ran neck-and-neck 

with performance. 

"Sanson stated last night," continued 

the .story, "that the general committee 

been working exceptionally 

hard to make this year's event 

a decided succe.ss, and he predicted attendance 

records of past similar events 

would be broken." 

Jump to April 1942 and read a 

Hartford Times Story: "A color guard 

from the submarine base will be sent to 

Manchester for the Navy Relief Fund 

parade May 15, and the auxiliary police 

force has volunteered to march, it 

was reported Tuesday night at the 

meeting of the committee, with Chair- 

A> a jcreen game, 

HOLLYWOOD lokojfop 

honori. A» o box-office ol- 

Iraction, it it without equal. It hot 

been a favorite with theatre goeri for 

over 15 yeori. Write today for complete details. 

Be ture to give sealing or car capacity. 

HOLLYWOOD AMUMMINT CO. 

• 31 toKlh Wolxiih Avanua Cltl

I 

; Two 

i In 

I 

1 

— 

larch 

I 

iroronto Theatremen 

Vin Odeon Contest 

TORONTO—Toronto managers carried 

off 

;ne lion'.s share of the cash awards in this 

lear's Better Management Contest of the 

'anadian Odeon chain. Manager W. C. Tyers 

If the Hyland captured fii-st prize of $350 in 

jie showmanship and attendance division, 

[ssistant managers G. Spratley and F. 

,:ennedy divided $65. 

Second in this division was Manager Frank 

lawson of the Danforth, who won $200. Asfistant 

G. C. Jones got $45. Third prize of 

il25 went to Barry Carnon, Fairlawn, with 

I). G. Robertson picking up $35. 

confectionery sales, the $300 winner was 

iiill Britt, Roxy, Newmarket, Ont., followed 

,y Willard Fawcett, McCarthy at Belleville, 

|175, and Jim MacLaggan, Strand, Sydney 

jlines, N. S., $100. 

Vancouver managers, Mrs. Ann 

'hompson. Park, and Robert Fraser, Odeon, 

ipl;t first prize of $300 in the theatre oper- 

Ition and housekeeping division. Marcel 

,)esjardins. Rex, St. Jerome, Que., took $50 

nird 

prize. 

Frank Lawson of the Danforth captured 

:ie $400 first prize in the "proportionate 

landing," his assistants and staff getting 

225. Second in the standing was Frank 

[aylett, Toronto Humber, $225, and third, 

ean-Paul Legris, Champlain, Montreal, 

150. Chris Holmes, Toronto, won the $350 

istrict manager's award. 

Idults as Well as Tots 

*our in to See 'Crockett' 

WIIWIIPEG — Manager Eddie Newman 

tarted his Saturday matinee at 9 a.m. for 

Davy Crockett, King of the Wild Frontier," 

nd he found surprising the number of adults 

rho attended, either alone or with moppets 

30 small to attend unchaperoned. 

On opening day, the first 300 children enering 

the theatre received free chocolate 

ars. Children's admissions for the run were 

5 cents. 

Besides a Davy Crockett coloring contest 

ie-in with the Winnipeg Ti'ibune, Newman 

rranged with Squin-el Peanut Butter that 

,ny child bringing one label would receive 

ree admission to the theatre. A quarterlage 

ad by Squirrel Peanut Butter, promilently 

displaying Davy Crockett, said: "Kids! 

tee Admission to Walt Disney's 'Davy 

Jrockett' , , . Just bring one Squirrel Peanut 

Jutter label . . . Don't miss the thrilling 

tory of 'Davy Crockett' in Technicolor! The 

how won't cost you a cent if you bring one 

Iquirrel Peanut Butter label ... So get Mom 

get SPB today—it tastes wonderful! Good 

iny matinee or Satiu-day morning at the 

/letropolitan Tlieatre June 24 to June 30." 

Besides a tie-in with Columbia Records on 

The Davy Crockett" song, Newman obained 

window displays in the Hudson's Bay 

Store, F. W. Woolworth and Metropolitan 

stores. Ten days prior to opening date the 

tribune ran free ads plugging the Met playlate 

at the bottom of the Davy Crockett 

erlal which runs daily in that newspaper. 

Llso this same newspaper ran a prominent 

iverline free on the comic page proclaiming 

he same story, in deference to the Davy 

Jrockett comic strip appearing daily on the 

omic page. 

Paragon Associates Plan 

Winnipeg Confab July 1 

WINNIPEG—Joe Harris has revealed that 

the annual meeting of Paragon Theatres 

Associates will be held here July 11. Invitations 

will be sent to as.sociate as well as nonassociate 

members. Nonassociates desiring 

invitations are requested to contact Harris 

at Paragon's offices on Filmrow. A larger 

agenda and an expanded symposium will feature 

the business session. Cost control will 

be brought up to date by an expert in the 

field. 

Harris said that Peter Zack from Wishart, 

Sask., has purchased the Balcarres, Lemberg 

and Abernethy houses from Charles Corns 

and has become a Paragon associate. 

The Paragon in Melville opens early in 

August. Owner H. C. Vassos has arranged 

the seating in such a manner that for screen 

presentations the capacity is 500, but for 

stage shows the seating can be expanded to 

750. 

The Dyda brothers of White Beach, Sask., 

are opening the Paragon at Minitonas, Man. 

Says Tony Dyda about Paragon Manager 

Harris: "We just couldn't have built the 

Paragon without his guidance and advice 

and as for buying and booking pictures, now 

we realize we are just babes in the woods." 

Secretary of the Community Theatre in 

Roland, Man., J. Pannabaker, has turned all 

theatrical duties over to Harris. Paragon's 

Blue Moon Drive-In in Morden, Man., is expected 

to open soon. The ozoner was built 

by Emil Schmidt and contains 300 speakers, 

besides buying, booking and cost-control 

operations. Paragon has expanded its services 

to its associates by including confectionery 

and equipment buying. 

Toronto Film Industry 

Begins Summer Outings 

TORONTO—Film people here have started 

a series of outdoor features beginning with 

the picnic of 20th Century Theatres at Lakeview 

Park, Long Beach, on the third Sunday 

in June. This will be followed by the annual 

outing of Famous Players head office personnel 

at the St. Andrew's Golf Club, with a 

big crowd in attendance for picnic and sports. 

Three teams of the Toronto Motion Picture 

Softball League are heading for the playoffs 

after an eight-game series on Sundays. The 

teams and managers are: Famous Players, 

Russell Moffatt; Film Exchanges, Harry Imperial, 

and Theatre Confections, Ltd., Doug 

Lowes. 

Upcoming is the annual battle of the links 

of J. Arthur Rank F^lm Distributors on 

July 6 at the St. Andrew's Golf Club. The 

Canadian Picture Pioneers annual tournament 

is scheduled for September 15 on the 

same course. 

'Husband' in Fifth Week 

TORONTO—"The Constant Husband" continued 

to attract women for a fourth week 

at the International Cinema and there were 

Italian pictures, as usual, at two off-beat 

theatres, "Papa per una Notte" at the Pylon 

and "II Cavaliere del Sogno" at the Studio. 

The Hollywood made a special play with the 

British picture, "The Happiness of Three 

Women," while the two Odeons, the Danforth 

and Humber, showed "Mr. Hulot's Holiday" 

from France. 

Appeal Board Okays 

'Children' Showings 

WINNIPEG—The Manitoba film appeal 

board has upheld the decision of the Manitoba 

censor board in allowing International's 

"Children of Love" to be shown in theatres 

throughout the province. A five-man board 

reviewed the picture recently after the St. 

Boniface diocesan of the Catholic Women's 

League had rapped the censor board for pa.ssing 

the "highly immoral" film. The picture 

had played three weeks at the Dominion and 

moved over for one week at the Rialto. 

The league had condemned the French film 

as advocating free love and its consequences, 

and that is subtly advocated abortion and 

illegal adoption. 

At the same time, the league also condemned 

the censor board for rejecting 

another International film, "We Want a 

Child," which had been approved by clergymen 

and the medical profession. Decision 

of the three-man censor board to reject this 

second film was based on scenes depicting the 

medical examination of a pregnant woman 

and the birth of a baby. The appeal board 

two weeks ago overruled the cen.sor board 

and released the film for showings in Manitoba. 

Hot on the heels of this million dollar 

front page publicity, Harry Gray booked 

"We Want a Child" into the Lyceum and took 

advantage of the fact that the picture stays 

uncut by mentioning it prominently in his 

ads. 

Vendomatic Firm Holds 

3-Day Training Session 

TORONTO—A three-day training course 

for salesmen in Canada was held recently at 

the local plant of Vendomatic, Ltd., with 

representatives attending from Montreal, Calgary, 

Vancouver and Halifax. 

Film showings, demonstrations and lectures 

were given on the latest type of vending 

equipment and servicing. 

Vendomatic, with C. S. Carlsen, general 

sales manager, distributes machines in Canada 

for Cole Products Corp., Chicago; the 

Bert Mills Corp., St. Charles, 111., and the 

Rowe Corp., New York, as well as equipment 

manufactured by Smith & Stone, Georgetown. 

Ont.. a Vendomatic affiliate. 

The company has available machines 

which can serve complete meals, including 

those which dispense soup, sandwiches, pies, 

pastries, ice cream, chocolate bars or cigarets, 

with a choice of milk, hot chocolate, coffee 

or a variety of carbonated beverages. At 

present, the company is serving about 100 

Canadian theatres with Cole Spa threeflavor 

soft drink machines. 

Kiddy Shows Abound 

TORONTO—With the schools about to 

close for the big vacation there was a 

generous array of special juvenile shows 

early last Saturday (25) at the many Bloom 

& Fine neighborhood units around Toronto, 

but there was no particular tie-in with the 

Children's Film Library Committee of Canada 

as had been the case a month before. 

In Warners' "The Court Martial of Billy 

Mitchell" Herbert Heyes will portray Gen. 

John J. Pershing. 

jlOXOFFICE : 

: July 

2, 1955 

257

. 

New Techniques 

Cost Producers 

But Benefits Go to Others 

MONTREAL—The new techniques in 

projection 

and sound have increased the costs 

of making motion pictures which, so far as 

the British film iiidustry is concerned, cannot 

be passed on to the consumer in the form of 

increased seat prices, reports Sir Michael 

Balcon in a recent issue of the London 

F.nancial Times. 

On the other hand, the article p>oints out. 

the benefits fall largely on other branches of 

the industry. 

"To the creative mind color photography, 

widescreen and stereophonic sound are often 

more distracting than advantageous," Balcon 

comments. "The real worth of films comes 

from the quality and imagination of their 

conception and not from the ingenuity with 

which they are presented. The value of the 

new techniques is largely in their potentialities 

as weapons with which to fight the 

competition of television and other forms of 

entertainment. 

"Competition with America has long been a 

trying busine.ss. Our two film industries are 

now to a large extent interdependent. This 

interdependence however is rather one-sided, 

for whereas the Americans can rely on a 

sure profit from Great Britain on films whose 

costs have already been covered on their 

enormous home market, British producers get 

all too little help from America in their attempt 

merely to cover the costs of production. 

WHilÎllIl^ 

Hicently British films have been barely 

able to break even. The success of films like 

'A Doctor in the House' is highly exceptional, 

and if one looks at production as a whole 

over a period of three recent years one finds 

that British films cost a total of £21.864.000 

and recovered only £15.201,000. Film production 

in Britain is based on a kind of benevolent 

feudal system grouped around either the 

large cinema circuits, some of whom maintain 

production, or around the National Film 

Finance Corp., a state-controlled organization 

using public money to finance films made in 

this country. Any loss made must therefore 

be borne either by the large circuits or by 

the state. 

"The plain fact is that, so far as the British 

film industry is concerned, the pattern of inflation 

seen in other industries is not possible. 

For whereas production costs have been 

shown to be rising all around, these costs cannot 

be passed on to the consumer in the form 

of increased seat prices. Not only have these 

reached a figure beyond which the public 

would not be prepared to pay, but so great is 

the burden of entertainments tax (31 per 

cent of all boxoffice takings), and so large is 

the share of the rest taken by other branches 

of the industry that it would need an 

enormous increase in seat prices to make 

any great difference to British producers. 

"For the same reasons modest tax reliefs 

provide hopelessly insufficient help, for 

of every extra million pounds British 

ducers would receive only £68.000 to 

both short and feature films." 

The Eady plan alone enables film 

tion to stay alive, and even the fund t\ 

provides for has never reached the offlc | 

estimate of £3'. million per annum: so 

exhibitors do not pay the levy at all a 

others pay less than the proper rates. Mo 

over, the estimated amount if it were realL 

would not now be sufficient to keep Brii 

film production on its feet, because, as i 

been shown, producers are being compel 

to adopt new techniques which are swell: 

their production budgets even more U. 

before without increasing their returns. • 

article reports. 

Only a very large reduction in the rate 

entertainments tax enabling a much 

proportion of boxoffice receipts than 

present to be paid as film rentals will 

British filmmakers to continue in produ 

By 1938. the cost of a black and white 

feature film was in the nelghborhooif 

£50.000. Today, the same type of film 

more than three times as much. 

Production personnel and labor costs a 

now 2'; times as much as 1938—this in a! 

dition to maintenance of continuity of « 

ployment with full holiday and sickn* 

benefits. Materials have shared this increa.- 

timber and plywood now cost five times 

much as in 1938, hessian and scrim 4 timi 

scenic canvas 3'- times, paint 2': tmies. 

Whereas prewar production budgets showi 

negative film stock, developing and processii; 

at about £4.300 for black-and-white, and £111 

000 for color, these costs have now n>en 

£8.100 and £12.000 respectively. Similarly rl 

lease print costs—one of the first chaif

li." 

I 

I 

WINNIPEG—June 

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'Son' 

— 

— 

— 

Marty' and 'Crockett' 

{igh in Toronto 

TORONTO—"Marty" at the Towne and 

3avy Crockett" at the University and EgUn- 

111 vied for leadership at the boxoffice in a 

bnparatively dull week in which the weather 

hd preparations for summering in the vacalon 

spots didn't exactly help. Many kids got 

"Crockett" before leaving for the 

l)untry. 

Is 100) 

illinton, University Davy Crockett (Buena 

Ivisfo) 120 

Inland Doctor in the House (JARO) 100 

,periol Violent Soturday (20th-Fox) 110 

lew's Love Me or Leave Me (MGM), 3rd wk.. . 95 

xtown Bottle Cry (WB), 3rd wk 90 

jeon A Life in the Bolonce (20th-Fox) 105 

leo's A Strange Lady in Town (WB) 105 

iwne—Marty (UA) 125 

jtown The Blackboard Jungle (MGM), 2nd wk.. 100 

varmen Jones' Takes Lead 

Winnipeg First Runs 

jj 

doldrums, horse races 

(id cii'cuses took their toll of key run at- 

I'ndance. No one picture was strong enough 

public inertia. Excellent admce 

promotion and very favorable press 

'Views on "The Divided Heart" didn't fizz 

1 the public. "Carmen Jones" held up sur- 

•isingly well at the Osborne after a socko 

;y run engagement months back. Three 

ctures which at least gave average returns 

ere "Daddy Long Legs" for a second week 

Capitol, "Strange Lady in Town" at 

le Met, and "A Man Called Peter" at the 

aiety. 

jpitol Daddy Long Legs (20th-Fox), 2nd wk. . Good 

jiety A Man Colled Peter (20th-Fox) Good 

irrick Tight Spot (Col) Poor 

ceum Son of Sinbad (RKO) Fair 

et Stronge Lady in Town (WB) Good 

deon The Divided Heart (Joro) Fair 

iborne Carmen Jones (20th-Fox) Very Good 

leather Hurts Grosses 

I Vancouver Houses 

VANCOUVER—Mild weather, coupled with 

casional rain, hurt local boxoffices, which 

ere suffering from the June doldrums. Best 

lowings were made by "Moonfleet" at the 

apitol; "Children of Love" at the Cinema, 

nd "A Bullet for Joey" at the Paradise. 

Moonfleet (MGM) Good 

ipitol 

nemo—Children of Love (IFD); Eight O'clock 

Walks (SR) Good 

•pheum The Mognificent Matador (20th-Fox) . . Fair 

irodise A Bullet for Joey (UA); The Men 

(UA), reissue Good 

Qzo Novy Air Patrol (AA); Cose of the Red 

Monkey (AA) Fair 

rand Bedevilled (MGM) Fair 

udio The Constant Husband (IFD) 

Fair 

ague The French Line (RKO) Fair 

veorge Hoover Is Speaker 

lefore Tent 28 Meeting 

TORONTO—Variety Tent 28 in a special 

inner meeting at club headquarters here 

une 22 heard an address by International 

hief Barker George Hoover of Miami, Fla. 

This was his second appearance here this 

ear. He previously spoke at the graduation 

anquet for students of Variety Village Vocaional 

School for handicapped boys at the 

oyal "Vork Hotel in February. 

There was a large turnout of Toronto 

arkers to meet the International chief at 

tie meeting, for which Chief Barker Harry 

Mandell presided. 

Kathleen O'Malley, daughter of old-time 

ilm star Pat O'Malley. has been signed for 

role in Warners' "Miracle in the Rain." 

WINNIPEG 

Cupervisor Lou Rubin has closed 

the Valour 

for renovations and the installation of 

Cinemascope, VistaVi.sion and widescreen. 

The house will switch from an art policy to 

that of a de luxe neighborhood house when 

it reopens in August . Goldin's professional 

vaudeville acts at the Beacon 

featured .stars of stage, radio and television 

during the run of "Ma and Pa Kettle at 

Waikiki" . Starlite Drive-In presented 

a 1955 Pontiac to Arthur Morsette in the 

Win-a-Car night contest conducted by the 

Pembina, Eldorado, Airport, Starlite and 

Two Ru.ssian pictures 

Circus drive-ins . . . 

at the state were "Skanderbeg" and "The 

Fall of Berlin." 

A host of civic dignitaries, including Mayor 

George Sharpe, traffic inspector R. Montgomery 

of the Winnipeg police force, R. W. 

Baillie of the Manitoba Highway Safety 

branch and others turned up at the Capitol 

to see a special showing of a documentary 

film, "The Devil Take Us," which deals with 

the hazards of driving . . . "Continental 

Cabaret," presented by the city at the Kildonan 

Park Rainbow stage, featured the 

Ink Spots plus local talent. Fifteen door 

prizes were given out, main prize being a 

television set. Special buses ran to the park. 

Tickets ranged from 90 cents to $2. The 

industry here is perturbed about the city 

getting into show business and will investigate 

all phases of the enterprise before 

taking a positive stand. 

The following exhibitors have recently 

completed arrangements with manager Barney 

Brookler of Associated Theatre Service 

to handle their booking and buying: Karby 

Circuit, Fort Qu'Appelle, Gravelbourg and 

Meadow Lake; Nix, Rose Valley, Sask.: Parklane, 

Crystal City, Man.; Strand, Melita, 

Man., and Memorial, Imperial, Sask. Brookler 

is also negotiating with Joe Bermack and 

Jack Roher to handle Peerless Films in the 

Winnipeg territory . . . Lowell Hurwitz, who 

recently received his Bachelor of Science 

degree, has been accepted by the University 

of Manitoba Medical School. The future 

doctor is the son of Robert Hurwitz, Main 

Street Pool general manager. 

Mr. and Mrs. J. E. Biggerstaff and Mr. and 

Mrs. Lloyd Biggerstaff left for an extended 

trip to England. France and Italy. "Jimmy" 

is projectionist at the Garrick and son Lloyd 

is shipper at RKO . effect of advance 

teaser ads on the theatre pages was spoiled 

slightly by the fact that so many houses had 

the same idea at the same time. Currently, 

. . 

tea.ser advance ads are being used by the 

Garrick for "Soldier of Fortune," by the 

Odeon for "Marty," by the Capitol for 

"Strategic Air Command," and by the 

Lyceum for "We Want a Child" . The Starland 

raised it admis-sion 5 cents for its Cinemascope 

run of "The Violent Men." 

Industry representation at the Sam Herbst 

testimonial dinner was by Mr. and Mrs. B. H. 

Sommers, Mr. and Mrs. R. D. Hurwitz and 

B. K. Beach . . . The planning committee for 

the industrywide annual picnic to be held 

July 24 recently held its first meeting. 

Patients at Sanatorium 

Disturbed by Drive-In 

ST. CATHARINES, ONT.—The Grantham 

township council, meeting here recently, heard 

complaints about late-night operation of the 

Canadian Drive-In disturbing patients of the 

nearby Peninsula Sanatorium. 

Deputy Reeve John King called for a ban 

on the midnight performances, but the 

councillors decided to withhold such action 

until after a meeting between Dr. C. G. 

Shaver, superintendent of the sanatorium, 

and representatives of the drive-in. 

The Canadian Drive-In, one of the first in 

Ontario, and the hospital are located on the 

Merrittville highway. 

FOR SALE \ 

YES! 8,500 LATE MODEL 

USED OR RECONDITIONED 

Also new British-Luxury 

THEATRE 

Chairs available 

CHAIRS 

Spring edge steel bottom seat cushions and 

fully upholstered bocks—spring back types also. 

Carpeting, asphalt, rubber, Vinyl tiles and 

linoleum. 

WE ARE FACTORY AGENTS- 

AT BARGAIN PRICES 

Drop us a line—we will give you photograph* 

and full information. 

"LA SALLE" 

RECREATIONS, Ltd. 

Theatre Chairs, Carpet, Linoleum and Tile Division. 

945 GRANVILLE ST., VANCOUVER 

MARINE 5034-5428 

Congratulations to BOXOFFICE on their 

35 th Anniversary 

from 

TRANS-CANADA FILMS LTD. 

FILM EXCHANGE BUILDING 

VANCOUVER 

E. W. HAMILTON, President BEATRICE BRAY 

CATHERINE M. BURDICK LEN ORNIK 

CHARLES BRAY 

ORVILLE BURRELL 

GEORGE ALLEN 

jiilyl 

OXOFFICE : 

: July 2, 1955 

259

WHAT THEY WERE DOING IN 192(;« 

VANCOUVER: 

Frank Gow, Famous Players British 

Columbia district manager, was managing 

director of the Broadway, Vancouver. 

Jimmy Patterson. 20th-Fox manager, was 

booker for Pathe Films. Vancouver. 

Ma.vnard Joiner, British Columbia supervisor 

for Famous Players, was manager of 

the Grand at Calgary. Alta. 

Hector Quaghotti, owner of the Colonial, 

Vancouver, was operating the Colonial. He 

now is over 80 years old. 

Nat Levant, Columbia manager, salesman 

for Paramount in Winnipeg. 

Charlie Ramage, MGM manager, film salesman 

for First National, Toronto. 

Earl Hayter, Odeon circuit supervisor. Vancouver, 

shipper for Select Pictures, Vancouver. 

Howard Soothe, manager of the Audion, 

Vancouver, owner of a screen ad firm in 

Vancouver. 

Arthur Graburn, Odeon-Plaza manager, 

manager of the Regent, Calgary, Alta. 

Earl Dalgleish, WB manager, advertising 

department of Regal Films, Vancouver. 

Jack Reid, JARO manager, Vancouver, 

shipper for Pathe Films, Winnipeg. 

Howard Fletcher, owner of the Kingcrest, 

Vancouver, operator of a small-town British 

Columbia circuit. 

Ken Leach, FPC partner in Calgary, owner 

of theatres in Swift Current, Sask., and 

Moose Jaw, Sa.sk. 

Jack Droy, BOXOFFICE representative for 

British Columbia, western division manager 

for Vitagraph in Winnipeg. 

Ivan Ackery, Orpheum Theatre manager, 

Vancouver, usher at the Capitol Theatre, 

Calgary. 

WINNIPEG: 

Abe Levy, MGM manager, was shipper for 

Regal Films 

Ila Sheppard, MGM ix)ster office, was film 

inspector for Pathe. 

Sam Swartz, Astral representative, was 

Film Delivery Service manager. 

Jack Swartz, Regent Theatre manager, was 

film salesman for United Artists. 

Hy Swartz, Rothstein Theatres bookerbuyer, 

salesman for Universal. 

Harry Gray, Lyceum Theatre manager, 

member of Chesney Players roadshow. 

Frank Willis, Gaiety Theatre manager, 

manager of the Princess and Empre.ss at 

Portage La Prairie. Man. 

Rudy Besler, owner of the Park Theatre, 

owner of the Princess at Yorkton and the 

Prince.s.s 

at Melville. 

Nate Rothstein, president of Rothstein Theatres, 

manager of the Rose at Mossbank and 

the Olympia at Assiniboia. 

H. A. Bercovich, Broadway, Regina, manager 

of the Rex. Ro.se and Allen at Regina. 

Congratulations to BOXOFFICE on your 35th birthday! 

GENERAL THEATRE SUPPLY CO.. 

Ltd. 

914-916 Davie Street 

Vancouver, B. C. 

Ray Townsend 

Wm. McLean 

"Bill" 

Forward 

Ed Graham 

Doug. Grchar 

HANDY SUBSCRIPTION

I 

CONGRATULATIONS ON THE 

OCCASION OF YOUR 

35 YEARS OF PROGRESS 

FROM YOUR FRIENDS IN THE MOTION PICTURE INDUSTRY 

FOR, 

IN 

MONTREAL 

GoHxyiatulatiaHl , .. tO BOXOFFICE 

for 35 YEARS OF SERVICE to 

the motion picture industry — from another old-timer 

PERKINS ELECTRIC COMPANY LTD. 

MONTREAL—TORONTO—MONCTON 

VANCOUVER— BUFFALO 


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EXCHANGE, LTD. 

RKO DISTRIBUTING 

CORP. OF CANADA, 

LTD. 

PEERLESS FILMS, LTD. 

EMPIRE THEATRE 

CINEITAKIA 

THEATRE LAVAL 

j^lB)XOFFICE : : July 

\ 

2, 1955 

261

. . With 

, 

. . Gloria 

. . Two 

077 AW A 

. . 

Cemilor J. \\ . Karris ul Ottawa, a company 

director of Famous Players Canadian, was 

siddened by the death of his brother Chief 

Justice W. B. Farris. 69, of the Supreme 

Court of British Columbia . Another drivein 

burglary occurred in the Ottawa district 

when erooki blew the safe cf the Hi-way, a 

unit of the Ottawa Valley Amusement Co. 

near Renfrew, making a getaway with the 

weekend receipts, the amount of which was 

not disclosed by General Manager Russ Simpson. 

Police said the job had been pulled off 

by professional .safecrackers. Recently the 

Pembroke Drive-In, operated by 20th Century 

Theatres, lost SI, 100 in a similar manner. 

Yo-Yo contests have again become popular 

juvenile features here. The competitions 

were staged at the matinee last Saturday by 

Fred Leavens at the Elmdale and Ca.sey 

Swedlove at the Linden . "Forever 

Amber" at the Somerset on the censors adult 

entertainment list, Manager Morris Berlin 

used a new angle at the Saturday matinee 

1 25* when he had to take off the picture for 

the afternoon. With the substitution of a 

juvenile program, he invited the kids to remain 

after 4 p.m. for the showing of "The 

Men," the first half of the regular bill, but 

they had to depart before Linda Darnell 

came into view. 

467 SPADINA AVE. TORONTO, ONT 

"txclmivc Conodion Oi»tributor For Filmack" 

Local exhibitors weren't happy June 24 

when Ottawa became possessor of two television 

stations of the Canadian Broadcasting 

Corp. in the opening of CBOFT for FYenchlanguage 

programs. Station CBOT is continuing 

with an English schedule after being 

bilingual. Montreal is the only other Canadian 

city to have two TV outlets. 

The Britannia Drive-In. Ottawa, where 

Jack Marion is manager, has installed a 100- 

foot screen. This is an operation of 20th 

Century Theatres. The Sky-Hi Drive-In at 

Arnpricr, a unit of the Ottawa Valley Amusement 

Co., also has a new large screen, which 

Manager W. G. Jordan says has a measurement 

of 259,200 square inches. 

B. C. Ass'n Committee 

Set Up on Clearance 

VANCOUVER—The Briti.sh Columbia Exhibitors 

Ass'n. meeting here last week, set up 

a committee to discuss with distributor heads 

the shortening of clearances, the speeding up 

of film playoffs and the working out of zoning 

problems. 

Owen Bird, president of the association, 

.aid the committee first would study reports 

of action taken by eastern exhibitors. 

Other matters taken up at the meeting included 

the provincial amusement tax, bingo. 

unfair 16mm competition, high film rentals 

and Capac fees. 

New members of the executive board are 

Frank Gow. FPC district manager: Frank 

Walsh. Paramount Drive-In, Burnaby: Paul 

Gauthier, Roxy, Quesnel; Myron McLeod, 

Powell River, and Frank Soltice, Pines Efrive- 

In. Penticton. 

Theatremen said they believed tightened 

ei'.forcement of the no-smoking law has 

joined TV and daylight savings time as a 

headache-producer for theatremen. Even the 

manager's office is on the forbidden li.st for 

smokers. 

Len Johnson of the Lougheed Drive-In. 

Burnaby, was named chairman of the committee 

to look into the support and financing 

of the proposed Motion Picture Industry 

Council public relations institute. 

J. M. RICE & CO., Ltd. 

202 Canada Bldg. 

Telephone 93-5486 

Winnipeg, Manitoba 

10029 Jasper Ave. 

Telephone 28502 

Edmonton, Alberta 

35mm and IGmm Motion Picture and Sound Equipment 

EXPERT REPAIR DEPARTMENT 

Solo agents in Western Canada for Ballantyne Sound, Projectors, 

Drivein 

Equipment and 3-D Equipment. 

D 

Screens 

Arc Lamps 

Tungar 

D ..,. n 

Check This List 

Rectifiers F-, ^ , 

and See Us Soon: 

[J Radio Tubes and 

Bulbs 

Theatre Chairs 

,—, 

|_J Carbons LJ Lenses 

D Generators H Lamps G Tickets 

r~l Electrical Supplies I 

Batteries 

VANCOUVERu 

Til the "Kob Key" Canaai.u. 

British Columbia FPC ma: ., (( 

up money. Alex Barclay. Strai-.c. TiaU. ^ 

f.r-t in the A-group, winning S200. In 

3-group. Walter Bennett, Capitol, Ver»J 

won a S75 prize . . . Roy Dederer, M 

Hat, Alta., Ls build. ng a theatre and b' 

block in Lethbridge, Alta. It will be comp' 

tion to three FPC houses and two o; 

Lethbridge has a population of 23,000 

Projectionists 348 has moved into the t 

story office building it recently purchas 

1356 Seymour St. Under the B. C. liquor 

the local can have a cocktail bar and li 

for its 175 members. 

Jack .Armstrong, manager of the Par 

here, is moving to Victoria to manage 

850-seat Plaza, replacing Norm Reay. l| 

moves to the district office. Vancouverjf 

join the Odeon txioking department . 

Frank Smith sr. of the Kerrisdale Is bl 

pitalized for surgery. He is trea-'ûrerj 

projectionists local 348 . Bill Tenney 

. . 

. . . 

the- Strand is home with a leg injury .] 

Guy UpJohn. Odeon executive, is here ti\ 

the head office and is expected to be chec 

the Pacific division for the next two mon 

Don Barnes from London, England! 

the new assistant at the Odeon Vogue, replf 

ing Ed Newton, who is acting as Odeon rej 

manager for the summer. 

. . wl 

. . . 

The six-year-old son of Jack Armst 

broke an arm in a fall from a bicycle 

The fashion plate of theatre row is Warwl 

Johnson, assistant at the Orpheum . 

Miller. Plaza concession girl, is on a Port 

vacation Jack Stewart of the Domll 

is on a three-week holiday south of !| 

Ross Beesley, ASN repre.sent 

border . . . 

in Vancouver, has flown up the .Alaska 

Hifl 

way north of Whithorse in the Yukon tei| 

toiy to lilm the activities of the .\rmy 

neers, who are responsible for the ma 

nance of the highway. 

. . . 

. . 

Judy Garland will make a personal il 

pearance at the Forum In July under t| 

auspices of Vancouver Lodge B'n.il Birl 

Plant Maintenance Equipments has mo 

to its new quarters at 1125 Broadway 

the new Exchange building 

Hamilton, owner of Trans-Canada Films, l| 

member of the Association of Cins 

Laboi-atories of New York . Krifl 

secretary of Odeon booker John Bernard 

a member of senior "A" girls Softball LeagI 

Thi" club is managed by Frank Marsbi] 

manager of the Lux Theatre . ma 

bers of the Vogue staff were married 

Sambnd, head usherette, to Holly Snmuell 

and Cherry Pattenden. concession 

Ralph Morton of the RCAF 

girl, 'J 

,'\clivltirs of the Royal Caiiiidlun S

•• 

I 

I 

. . Roger 

. . Claudette 

. . Gerard 

. . Ruth 

•lifflcOE,' 

SEARCH 

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aidt 

tfi-: 

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twm. T 

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Bill^,.j 

u ;,;,rHIING 

BUREAU 

for 

(DERN THEATRE PLANNERS 

LMENT FORM FOR FREE INFORMATION 

ODEHN THEATRE 

INSTITUTE 

f."«f,n 

'^Hi Brunt Blvd. 

City 24, Mo. 

ler two 

ion, 

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7-2-55 

(38 enroll us in your RESEARCH BUREAU 

3 live information regularly, as released, on 

flowing subjects for Theatre Planning: 

UBtics 

Conditioning 

L litectural Service 

lick" Lighting 

ding Material 

pels 

|_ 

:: Beraii 

g"' 

.i-itsliull 

-ji 

m 

Iwo 

EMied. 

fit SaMi 

iKiarei 

tflejsfd 

;i: 

crei 

::Cliilli' 

:tie 

« 

Machines 

iplete Remodeling 

orating 

'I ik Dispensers 

e-In 

>er 

... 

Equipment 

Subjects 

P J Capacity.. 

Signed . 

n Lighting Fixtures 

n Plumbing Fixtures 

n Projectors 

D Projection 

Lamps 

n Seating 

n Signs and Marquees 

n Sound Equipment 

n Television 

n Theatre Fronts 

n Vending Equipment 

po'd reply cards for your further convenience 

ining information ore provided in The MODERN 

RE Section, published with the first issue of 

lonth. 

MONTREAL 

^he summer vacation time has hit Filmrow 

and a great number of personnel are 

either going away or preparing to do so. The 

niarr.age season al-;o had a pronounced effect 

and many offices had wedding announcements 

to maice. Dareen Acker, Warner Bros., 

has left to be married. She is being replaced 

by Ellen O'Neill, Enid Her.shman, biller at 

Warner Bros., was married Sunday (261 to 

Itsie Goodkin . Hamel son of Edgar 

Hamel of QCBL, was married Saturday (25). 

The young couple motored to the United 

States on their honeymoon. 

. . 

. . . Deni.se Leduc 

Currently on holidays were Mrs. Hazel 

Fowler, secretary to RKO Manager Harry 

Cohen. Mrs. Fowler is spending her vacation 

at her summer place at Bale Missiscûoi, Que. 

Also from RKO. Doreen Carrick is vacationing 

to Old Orchard Beach, Me. . . . Paramount's, 

B.U Young, head booker, motored down 

South ... At UACL in the art department, 

artist Bob Brown is away at his summer 

home at Weil- while Bill Bourne, of the same 

department, is spending some time In the 

Laurentians . Roger Gignac, 20th-Fox head 

shipper, is on his summer holiday. Colette 

Heroux, biller for the same company, is vacationing 

at Labelle, Que. 

of the Warner Bros, revising department was 

spending a few weeks in the Laurentians . . . 

From Columbia, Mrs. Laurette Rouillard, left 

by car for the United States and Antoinette 

Dupre, head revisor, is vacationing at Terreboone 

Heights. Columbia's Jeannine Lavoie 

was away to Polnte-au-Pic and Michel Lefebvre. 

of the shipping department went to St. 

Donat. 

. 

. . . 

From IFDL, sales representative EIol Cormier 

is holidaying with his family at St. 

Alexis-des-Monts Leduc quit 

her position as revisor at Columbia to join 

IFDL John Cosentine, auditor from 

United 

. . . 

Artists' New York office, was at the 

Montreal office for periodical book auditing 

Gerry Chernoff, 20th-Fox manager, and 

Bob Stein, sales representative, have returned 

from New York City where they attended the 

:ompany's sales convention . Walker, 

formerly with UACL as accountant and now 

the wife of Dr. William Hardwood, visited 

former colleagues here . Langevin, 

owner of the Tracy Theatre, Sorel, Que., 

visited Filmrow. 

Montreal Star, publisher of the syndicated 

Weekend Magazine, has received its film 

"The Revolution Is Now" from Crawley Films. 

The new departure in magazine advertising 

promotion tells of the growth of Weekend 

with the growth of Canada's urban population. 

The economy, material gathering 

facilities, a central publishing operation, and 

distribution by 25 daily newspapers of Weekend 

are illustrated by scenes shot in Germany, 

Jamaica and throughout Canada. A 

fully animated sequence describes Weekend's 

coverage of 1,340,000 Canadian homes every 

week. Closing scenes of testimonial reports 

by leading Canadian publishers sum up the 

success of the magazine during its first three 

years of publishing. The film was produced 

by Peter Cock of Crawley's and released in 

both 35 and 16mm color. 

The Investment Dealers Ass'n of Canada 

also plans to use a special film as an investment 

lure. H. L. Gassard, director of education 

of the a;£ociat.on, announced at the 

annual convention at Murray Bay, Que., 

that production of a 16mm film designed to 

stimulate public interest in investment has 

been undsrtaken by the a.^fociation and is 

now being produced by Crawley Films for release 

next fall. The film will be entitled 

A Matter of Importance" and w.Il be a 14- 

minutc, non-documentary story of how a 

young married couple discovered the advantages 

of own ng investment securities and 

started their own inve-tment program. Gassard 

said that members of the I.D.A. film 

cammittee had given technical advice and 

huperv.slon in regard to scenes portraying 

an investment dealer. Gassard said that the 

film is a natural sequel to what has already 

been done in the as.?ociation's educational 

departm.ent. It is expected to reach an audience 

of over a million. 

Revised Tax Law on Films 

Becomes Effective July 11 

OTTAWA—Revised sales tax regulations 

effective July 1 on motion pictures produced 

in Canada were announced by the Federal 

Department of National Revenue. The impost 

is applicable to 35mm or 16mm films, 

either in color or black and white, with or 

without sound. 

On the finished product, the 10 per cent 

sales tax is based on an arbitrary valuation 

of 9'- cents per foot for production. On the 

release of prints, the department coilects the 

10 per cent sales tax on the amount of the 

invoice to customers. 

Educational films are now granted sales 

tax exemption on both production and prints 

when the film is certified as educational by 

the government's National Fil.Ti Board. 

The sale; tax on film production, to be collected 

by the producing studio, works out to 

a charge of $7.60 on an 800-foot picture when 

it is not classified as educational. The easing 

of the levy, although comparatively small, is 

expected to stimulate Canada's producing 

industry. 

Note Our NEW ADDRESS 

I 

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VANCOUVER, B. C. 

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HARRY - HOWARD 

EVERYTHING FOR THE THEATRE 

MOTIOGRAPH Equipment 

Complete line factory poifs 

EXPERT 

REPAIRS 

We Sell and Service 

All makes of 

Prelectors 

Theatre Chairs, Rectifiers, Arc Lamps, 

Sound Equipment, 16mm ond 35mm Projectors 

SHARP'S THEATRE SUPPLIES, Ltd. 

Phones: 2-4076 ond 2-7266 

Film Exchonge BIdg. Colgory, Alto. 

J*: 

JXOFFICE July 2, 1955 

263

THE DOMINANT INDUSTRY PUBLICATION 

BOXOFFICE 

-STAYS OUT IN FRONT 

First in total net paid circulation 

First in 

First in 

First in 

First in 

exhibition circulation 

equipment circulation 

advertising volume 

news coverage 

First in pictorial coverage 

First in 

service sections 

^ First in market coverage 

• Leadership means readership! 

To every reader, each issue of BOXOFFICE brings 

something to inform, to encourage, to help sell— 

and make business more profitable. 


: July 

a, 19

Cauumie^ • C^HC^Miotu, • ÂuttttioAice. 

JULY 2. 1955 

ECTION OF BOXOFFICE 

Cuitom-'MOien carpeting featuring a 

distinctive design is a sure way to add 

individuality and character to a theatre. 

In the Shaker Theatre, Shaker 

Heights, Cleveland, which was remodeled 

last year, a design featuring 

comedy-drama masks is used throughout 

the auditorium, lobby, foyer, patiolounge 

and powder room. The 

chartreuse masks are set against a 

teal blue background interwoven with 

black ribbons. The carpet theme is 

repeated by 18x12-inch white plaster 

masks set against a dark background 

and mounted within 6x8-foot wrought 

iron frames on the auditorium walls.

50,000,000 times a day . . . 

IT'S A MATTER OF PREFERENCE- 

Coca-Cola is 

first choice 

at cup machines 

-^ li C 5 t. ;" 

•i

ER ''135" 

IS 

NOW AVAILABLE WITH A 

WATER-COOLED 

CARBON CONTACT ASSEMBLY as vpfjona/ tîpmeat 

-p5-^r-^^ 

18'/1.7 or 16Vi"/l-9 REFLECTOR. 

Bum a choice of four carbon trims (9, 

10, or 11 mm regular, and 10 mm 

Hitex) to attain any desired degree of 

cost of operation, screen illumination, 

or burning time. Quick, simple changes 

attain the correct light requirements 

for VistaVision, CinemaScope, Cinerama, 

or any other of the new presentation 

techniques—even two or more on 

the same program. A TRULY ALL- 

PURPOSE LAMP! 

* Single control amperage selection. 

k Exclusive Lightronic system automatically 

maintains the correct position of 

the positive arc crater at the EXACT 

focal point of the reflector. A perfect 

light, evenly distributed, of constant 

intensity and unchanging color value, 

is maintained WITHOUT MANUAL 

ADJUSTMENTS. 

* Infra Ban Beam Cooler diverts heat 

rays from the aperture. New removable 

holder permits easy cleaning. 

* Filter cooled by separate blower. 

* New, long-life positive carbon contact. 

* New reflector and frame cooling 

device. 

* Air jet stabilization of the arc prevents 

deposit of soot on reflector. 

* Unitized component design. 

THE STRONG ELECTRIC CORPORATIOII 

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BOXOFFICE : 

: July 

2. 1955

Q box office necessity.. .not q luxury... 

in meeting today's keen competition in entertainment! 

AMtERMCAW 

orm ® 

American Bodiform 

Choir No. 16-001 

for all theatre needs 

•»>» 

IS PART OF 

THE 

PICTURE 

WmIO'i I MdM tn Hublir SMtlni . Qfini} Rtpldl 7. MKtiiiin • BllMh OMkM ••>

Why Do the Maiorify 

of Theatre Owners 

""'^VE'ArtTNDOW 

'easy to love 

SUN MO* TUES 

Choose Wagner 

Attraction Panels? 

a few of the many advantageslll 

window type glass and frames . . . exctusiva 

with Wagner. Can be buiit witliout iimitatlon 

of size. Readily serviceable without removing 

frames. 

Wagner changeable letters . . . exclusive 

tapered slot. The only changeable letter 

that con be locked against wind or vibration 

movement. Wide selection of sizes and 

colors. Permits greater emphasis of your 

attractions. Easier to change. Will not warp 

In storage. 

Wagner enduronamel panel . . . economical, 

effective, durable . . . panel comprises both 

background and letter mounting arrangement. 

complete the attached coupon . . our descriptive 

and illustrative catalog will be sent promptly. 

WAGNER SIGN SERVICE, INC. 

218 S. Hoyne Avenue Chicago 12, Illinois 

Please send BIG free catalog on Wagner show-selling equipment. 

NAM f 

THEATRE. 

STREET 

CITY & STATE- 

BOXOFFICE July 2, 1955

. . . K( 

when they driy^ in 

i.^^with 

RCA I 

Wide screen is too big to overlook! You'll be missing 

patrons if top screen hits are missing from your drive-in 

this year. Conversion time is notr, and RCA Drive-In 

Fquipment is ready for the job. 

For pouring maximum light at low cost on today's wider 

. . rugged 

screens, RCA has a line of powerful arc lamps—all incorporating 

the latest developments in optics . 

and durable lamps precisely enginiered ft)r lop elliliency. 

K(!A's famous projectors are reaily for the job ol 

keeping wide-screen images rock-steady . . . ready lo 

bring you projection dependability with less maintenance 

expense cjver many years of service. 

R(;A Amplifier Systems from 70 to 1 200 wads reproduce 

optical or magnetic sound with reai high fidelity for the 

smallest lo the largest drive-ins. Vital stand-by safely 

features make sure your sound goes on despite emergencies. 

There's good listening for patrons when RCA 

In-Car .Speakers and Junction Boxes deliver sound with 

fidelity right to every car. Choose from a variety of models 

in a wide price range. With an RC'A "Button -On" 

Soundhead, magnetic sound cosis less than vou think. A 

"Huiton-On" Soundhead catches— oiiyi)i\:lto>inullifilc-t):nk 

— .ill the lidelil), clarity and natural cjualit) typical of 

ad\.inced magnetic sound. 

Ii's a fact . . . p.iirons look for wide screen and the better 

. . allowing 

pictures produced with these new processes. It's a fact 

!.\ (itUrs \ou a vsholU new wide-screen comersion 

plan with a revo!ulionar\ pa\ment schedule . 

you lo pay lor moderaiely-priced K(.'..\ eijuipment from 

daily box-oDice lakes. Your independent K(!A I'heutre 

Suppl\ Dealer can giNe \ou this all-new R{!A convcrsioo 

story tuiiay. Cull him . . . and profit! 

THCATRe CQUIPMENT 

RADIO CORPORATION of AMERICA 

CNGINECRING PRODUCTS DIVISION CAMDEN, N.J. 

In Conodo, RCA VICTOR Compony llnilUd. Montiaal

ir 

I HE 

U L Y 2, 19 5 5 

r 

m Ti 

o n t n t 

The Individual Touch—Custom-Loomed Carpet 8 

Prolong Carpet and Floor Beauty by Using Rests on Furniture Legs... 10 

A Stitch in Time Will Salvage Carpet For Many More 

Years of Service 11 

Marble— How to Care for Floors and Walls to 

Maintain Lasting Beauty Dave E. Smalley 12 

Twin-Screen Projection Is Done With Mirrors Fred Oestreicber 16 

A Pioneer Manufacturer in 

Industry Traces Record 

of Scientific Progress J. F. O'Brien 18 

Over 100 Years of Development in Lenses, Yet Most Progress 

Made in Last Decade 22 

Lamp Firm Observes 35 Years in Motion Picture Industry 26 

First Synchronized Sound System Developed Just 30 Years Ago 27 

Invests $40,000 in a Single Concession David F. Barrett 29 

Popcorn at Boxoffice Creates Plus Sales John L. Link 32 

Multiple Play Activities to Build Boxoffice 38 

Weeds— Exhibitors Tell Most Successful Methods of Control 43 

An Engineer Offers a Few Pointers on Saving Money on 

Screen Towers Frank P. Cartv/right 45 

Concessions, Restrooms to Follow Design Proved Efficient 

in Another Location Kitty Harvôod 50 

Theatre Maintenance Questions and Answers 53 

Step-By-Step Servicing of Sound Systems Wesley Trout 54 

From "D-Spec" to Stereosound in Just 

One Generation F. C. Dickely 62 

DEPARTMENTS: 

Refreshment Service 29 

Drive-ln Theatres 38 

Cine Clinic 47 

Readers' Service Bureau 51 

Advertising Index 52 

ON THE COVER 

Projection and Sound 54 

New Equipment and 

Developments 63 

Literature 66 

About People and Product 67 

Officials of Associated Circuit, owners of the Shaker Theatre, 

Cleveland, asked Hardwick & Magee to utilize the traditional 

comedy-drama masks in the design of the custom-loomed carpet 

which was laid in the theatre as part of a $125,000 remodeling 

project. 

I L. THATCHER, Managing Editor 

The MODERN THEATRE Section of BOXOFFICE is included in the first issue of eacn month. 

Editorial or generol business corresponaence should be addressed to Associated Publicotions, 

825 Van Brunt Blvd., Kansas City 24, Mo. Eastern Representative: A. J. Stocker, 9 Rockefeller 

Plaza, New York 20, N. Y.; Central Representatives: Ewing Hutchison and E. E. Yeck, 35 

East Wacker Drive, Chicago 1, III.; Western Representative: Bob Wettstein, 672 South 

Lafayette Park Place, Los Angeles 5, Calif. 

motion picture industry 

has come a long way since the days 

of the nickelodeon and the "store room" 

show with its flickering projection, silent 

screen and folding chairs. 

Even 35 years ago, when BOX- 

OFFICE first appeared, theatres offered 

little in the way of patron comfort 

and product shown was amateurish 

by today's standards, both as to the 

film itself and the mediums by which 

it was presented. It was in the economically 

rosy 20s, however, that exhibitors 

began to be showmandisers 

and, realizing the need for a proper setting 

for the entertainment offered, built 

the ornate movie palaces which spelled 

glamour to the public. 

Today, the emphasis is on luxury, 

but glamour is interpreted by modern 

architectural lines and subtle manipulations 

of color and materials. This 

new concept has brought about, in recent 

years, a great wave of remodeling 

in order that the showcase might be as 

contemporary as the new mediums of 

screen presentation. 

Back of this tremendous development 

in production and exhibition lie the 

scientific achievements of the equipment 

manufacturers, for all the talent 

of Hollywood and all the showmanship 

of exhibitors would count for 

little were not the tools for filming, 

sound recording and presentation 

available. 

Even before the advent of sound on 

film, men in the laboratories of manufacturers 

were striving for still better 

lenses, lamps, projectors, screens, and 

all of the other necessary equipment for 

production and presentation. This research 

and refinement has continued 

through the years with most significant 

strides having been made within 

the last decade, culminating with anamorphic 

prints and stereophonic sound. 

The search for perfection still goes 

on and the industry's future was never 

brighter.

FLOOR 

THE 

COVERINGS 

INDIVIDUAL TOUCH -CUSTOM-LOOMED CARPE" 

It's Easy to Obtain Design and Colors Which Dramatize Theatre Name 

And The Cost Is Generally No Higher Than for Stock Patterns 

soft pastels and mut«d colors. 

The overn 

effect is much more restful we feel, a 

does not detract the patron's attent 

from the picture on the screen." 

ANY PATTERN DESIRED 

In selecting carpet for his theatre, 

exhibitor, however, has a considerable 

vantage over the average consumer bi 

rugs for his home. He can have his 

custom-designed just for his theatre, 

can have it made in any pattern and 

any combination of colors he desires, 

can have his crest, the name of his thi 

tre put into the design. He can get 

pattern a few inches in size or one 

feet in size. Though carpet companies 

provide this custom-design service for 

individual, it is economically practical oi 

for establishments where there is a 

floor area to be covered, such as thea' 

Getting a carpet custom-designed for 

theatre is a very simple process. The fi 

step is to contact local carp>et retailers 

theatrical suppliers. Many of these fl 

specialize in this 

tyjie of service, and thi 

first-hand knowledge and many years 

experience in this field is invaluable to 

:«»'' 

as* 

,dt» 

3 US'? 

rth? 

iff ion c 

odeco 

'ing a li 

From iketch to finished carpet involves the ikills of many experts. Shown here is a "colorist" for one 

of the major carpet mills selecting carpet yarns from his quill box of over 4,000 colors in order to get a 

perfect color match for the pattern which has been transferred onto ruled paper Each square on this 

"check sheet" represents a different tuft of carpet yarn in the pattern. Exhibitors having their carpeting 

custom designed arc presented with sketches like the one shown here to help them make their choice. 

Photo, courtesy Bigelow Rugs and Carpets. 

I HE AVERAGE THEATRE-GOER prefCTS tO 

watch his movies in peace and quiet. 

Though it Is sometimes difficult to silence 

the conversation of chatty patrons, theatre 

owners can install built-in noise absorbers. 

One of the best known "swallowers of 

sound" Is soft, cushiony carpet. No other 

type of floor coverlnc offers a theatre the 

combination of decorative beauty plus the 

functional benefits of quiet, safety, warmth 

and easy maintenance. 

Exhibitors have recognized this fact for 

years, wlilch accounts for the ri'iuson that 

a great majority of tlie motion picture 

houses in this country have carpel coverlnK 

the floors of the lobblen, lounges, staircases 

and ai.slco. 

What many theatre owners may not 

realize, however. Is the tremendous advance 

mode In carpet design for comniciclal 

Installations (theatres, lioU-ls, ri>slauranls 

and the hkei during the piLst ten 

years. Exhibitors who have not shopped 

8 

the carpet market in recent years would 

be well advised to look at the new offerings 

available at their local theatrical 

supply hou.se or carpet retailers. 

According to the chief designer for one 

of America's leading coi-pet mills: 

"The changes that have come about in 

carpet design for theatres have been amazing. 

The biggest change lias been In the 

movement toward creating in theatre carpeting 

the .same feeling of cozy comfort 

that theatre-goers enjoy in their own 

homes. This Is particularly npparent In the 

coloring. Motion picture theatres today are 

no longer the completely bliicked-out projection 

booths of years back. With the 

Introduction of more Interior lighting during 

the screenings, carpetji need no longer 

feature super-vlvid colors to stand out. 

More and more we see a trend toward the 

Thl« orllcis wot eipecially wrillon (or Modern 

Theotre by Iha %taf( of Iha Carpet Intlltule 

selection of samples of pre-tested and jx)] 

lar patterns for theatre use. they can off( 

the exhibitor considerable help in choosincK' -^ jg| 

the correct carpet for his theatre. 

Once the theatre owner has determined' 

the type of carpet he wants, his local supplier 

will contact the carpet manufaeturers, 

give them the sjDeclficntions and 

ask them to submit sketches of the design 

wanted. 

Today, many carpet manufacturers haw 

completely separate divisions for the creation 

and production of carpet for the commercial 

Installation field. These dlvlslont 

have their own staffs of designers, colorists, 

stylists and .sales organizations. 

PATTERN SKETCH SUBMITTED 

Getting a sketch ready for the customer^ 

approval may take anywhere from a few 

days to a few weeks, depending upon tint 

complexity of the design. After being i»pproved. 

the sketch Ls then transferred to • 

"check sheet," which Is simply a sheet of 

drawing paper ruled off in .squares, each 

.square representing a tuft of carpet yarn. 

Tills Is done by colorists for the purixi.se of 

mulching exactly the colors In the aiiproved 

.sket

, For 

[today for the commercial trade is woven 

bn a Wilton loom in rolls 27 inches wide. 

Iwilton is preferred because this weaving 

Iprocess offers a variety of patterns and 

(colors, while still being flexible enough to 

allow relatively quick design changes. Also, 

it is considered an excellent construction 

for use in heavy traffic areas. 

Though carpet can be woven in seamless 

lolls up to 18 feet wide, the 27-inch width 

carpet is considered most practical for 

large installations. Wastage in cutting and 

seaming with 27-inch rolls can be held 

iown to an almost negligible amount, and 

|in the event of damage to a small area, the 

ijT-inch section can be replaced much more 

quickly and economically than the wide 

.vidth or broadloom sizes. 

MINIMUM ORDER REQUIRED 

Generally, there is no difference in the 

orice between a custom-designed carpet 

ind a stock pattern comparable in quality 

md construction. However, a minimum 

order is required, varying among the mills 

Tom 400 to 500 linear yards before a carpet 

an be custom-designed. For those installaions 

which fall below the minimum order, 

I manufacturer will make up a customilesigned 

carpet for an additional moderate 

.veaving charge. 

stock patterns, no minimum order is 

[•equired. Theatre owners are advised to 

'ook into the patterns already available. 

i/ery often, an exhibitor will find among 

he samples of these proven and tested 

jatterns the exact type of carpet he is 

ooking for. Many of these numbers have 

jeen designed specifically for theatres, and 

he unlimited color ranges possible make it 

asy to find one that harmonizes with the 

notif and color scheme of the individual 

heatre. 

INTEGRATE CARPETING WITH DECOR 

Carpet stylists today suggest that the 

'xhibitor consider the over-all decor of his 

heatre in making his carpet selection. If 

he draperies, the wall coverings and upholitery 

have a lot of pattern in them, then 

)lain or subtle pattern effects are recomnended 

for the carpet. Otherwise, the patems 

will "fight" each other. On the other 

land, if the other furnishings are plain, 

hen dramatic patterns would be quite 

idvisable. 

In fact, it has long been the recomnended 

procedure to start with the floor 

coverings when planning a new theatre or a 

complete redecorating job. Since the floor 

,reas are so extensive, the colorings and 

atterns of the carpeting may well set the 

me for the supplementary draperies and 

ither furnishings, as well as key the wall 

ireatments. 

This may be particularly true in the case 

f the custom-designed carpet where an 

dividual theme dramatizing the theatre 

ame, locale or other special characteristic 

woven into the pattern. 

Here again, the theatre owner should 

ake advantage of the decorating knowledge 

)f his supplier or local retailer. These 

)eople are trained to provide this informa- 

;ion and help the exhibitor make his thea- 

;re a delightful "home away from home." 

^ 

Subtly interwoven in this classically 

simple geometric carpet 

pattern by Gulistan Carpets, 

are the initials "LC," hallmark 

for the Little Carnegie Theatre, 

located a few doors from 

famous Carnegie Hall in New 

York City. This view from the 

lobby shows the unlimited design 

possibilities of carpet custom-designed 

for the individual 

theatre. The "LC," in 

script, may be seen in two 

corners of the plain squares. 

One of the new private patterns being loomed 

for National Theatre Supply by Alexander 

Smith. This one features a swirl effect. Gold 

and light ivory are traced on a red ground. 

The pattern is repeated every 26 inches. The 

private patterns are called Nylwood and 

are loomed from nylon and wool. 

Scandinavian influence is noted in this season s 

North Cape Modern pattern by James Lees & 

Sons. It is available in two colorings— gray with 

green, lime, turquoise and black accents on beige 

with tangerine, spice and black accents. It is a 

good example of the new, subdued patterns available 

in 

stock. 

Shown here is the pattern of the new rug that has been laid in the Fifth Avenue Theatre, Seattle, Wash. 

Designed by Franz Zallinger, the rug features a Chinese motif in keeping with the Oriental decor 

of the theatre. Chinese red, light green, gold and blue colors appear in the rug, which was specially 

woven in the Philadelphia Alexander Smith Wilton mill. 

lOXOFFICE : : July 2, 1955 9

1 

Prolong Carpet and Floor Beauty 

By Using Rests on Furniture Legs 

greater than the safe limit. Then fur. 

ture rests or cups are needed. 

Fîrniture rests and cups come in varu i 

sizes and shapes. Basically, four t\T>es f 

rests are recommended: Nail tyiie: cot* 

pin type; rests for metal tubular furruiu, I 

all with ball and socket construction; attU fQf 

cup types— both round and square. *T 

1 

^ 

a 

RESTS FIT VARIOUS LEGS 

,^ \ 

The type of furniture leg largely 

mines the type that should be used. 

the leg is solid wood, either the nail types 

Wbil 

cotter pin type can be inserted after a bi| 

is bored in the leg. The ball and 

feature allows tilting of the furniture wlt| 

out having the rest leave the flatness 

the floor. The larger square and roai| 

cups are for use on furniture with legs 

wide diameter. 

Until recently, suitable rests for fu 

ture with round, hollow, metal legs 

hard to find. Since then, a new kind ! 

W 

Furniture rests to protect floors Uorrt every type of furniture leg ore on the market. Designed with modern 

lines, these rests complement the conservotive, tlie moderate, and the ultra modern types of interior 

furnishings. Indentations and scratches on floors become a thing of the past where the furniture legs 

are equipped with the proper type of rest. 

ruRNiTURE RESTS available to exhibitors 

today tiave been specially designed to 

prevent indentation and scratching of almost 

any flooring material and matting of 

carpet fibers by even the heaviest pieces of 

furniture. The rests are made for almost 

all types and sizes of furniture and are 

generally so designed that they are unobstrusive, 

sometimes even an attractive 

addition to the legs of furniture. 

The principle of furniture rests is simple. 

They merely distribute the weight of the 

furniture over a wider area, allowing more 

of the floor to share in the welght-supportinK 

chore. The rests also provide a 

smooth, easy sliding surface to the points 

of furniture so that the floor finish is not 

scratched or marred by the movement of 

the furniture. 

Resilient floors, like a.iphalt tile, linoleum, 

rubber tile, cork tile, and the new 

family of plastic materials are .softer and 

quieter underfoot than other type floors. 

Because of the.se .same resilient qualities, 

however, concentrated weight — weight 

which remuln.s In one spot over a period of 

time—may result In depressed spots under 

the legs of the furniture. The .same weight 

mars the carpet fabrics, too. 

ReKlllenl floors will stand loado up to a 

certain point without showing ill effects, 

the same as non-resilient floors. For example, 

linoleum, one of the most popular 

types of resilient floors, can withstand a 

limit of 75 pounds per square inch without 

denting. With asphalt tile, the limit is 25 

pounds; cork tile. 40 pounds. Rubber tile 

will take as much as 200 pounds to the 

square inch without indentation. 

Often, however, the weight demands are 

Weight 

(Per Leg) of 

Fully Loaded 

Furniture 

rest specifically designed for these legs 1 

been introduced to the market. When 

rest is inserted into the hollow leg, 

\ 

serrated. parachute-typ>e washer exp 

preventing the rest from disengaging. 

WEIGHT CONTROLS SIZE 

The recommended size of the rest 

cup is controlled by the weight of the 

ticular furniture. Charts which list 

sizes of rests in relation to the weight 

compiled on the basis of the weight i 

ceived by one leg. The charts are used 

a guide to the size of the furniture 

required. For example, with an 800-poi 

piano the floor surface under each 

would receive 200 ix)unds of possible it| 

dentation weight. The rest used would I 

the one shown on the chart for 200-f)oi 

weights. In the case of linoleum, a 

2-7 64 inches wide would be needed 

each leg. One two inches wide would 

required for asphalt tile, since the type c 

floor makes a difference, too. 

Rests should not be limited to furniti 

u.sed on resilient flooring and carpe 

The same rests will protect wood floors 

well, and on concrete floors the rests 

prevent the legs from cracking and chtpl 

ping. 

Furniture Rest Size Chart 

IXilBOl 

J there 

am 

(Tif 01 If 

1 knife 

' 

It 

which 

iraJ 

cartel 

rest! I 

A STITCH 

IN TIME WILL SALVAGE CARPET 

FOR MANY MORE YEARS OF SERVICE 

Correct Repair Methods Described 

IMo ONE LIKES TO LOOK at a wom, 

torn carpet. And more than that, no one 

wants to trip on one. But for theatre owners, 

does this mean throwing out all shoddy 

carpets? Not necessarily, says the United 

States Department of Agriculture. 

The department has issued detailed instructions 

for making worn rugs last 

longer: 

On rugs that have frayed edges, worn 

hems or fringe, or whipped-out edges, 

either 

put on a binding or new fringe. 

TRIM AWAY WORN PARTS 

First, trim off the worn or frazzled parts, 

starting where the damage is deepest. Cut 

from the wrong side with large shears, a 

or a sharp razor, following one of the 

|crosswise or lengthwise yarns or ridges. 

is well to save all good scraps of the 

carpet for repairs. Overcasting seams is 

advisable for badly frayed rug edges, because 

this procedure strengthens the rugs 

and makes them firmer for sewing on the 

binding. In other words, remember the old 

saw about the stitch in time; it will pay 

dividends. 

Sometimes the overcasting may be 

omitted if only a little of the worn edge is 

trimmed off at a time and the binding or 

fringe is sewn on at once. This saves time, 

but one should be careful to handle the 

trimmed edge just as little as possible. 

To bind, lay the right side of binding on 

the right side of carpet, the edge of the 

binding even with the trimmed edge of the 

carpet. Then allow one and one-half 

inches binding to turn under at each end. 

STITCHING THE BINDING 

Use a heavy darning needle and carpet 

thread to sew the binding, starting by 

fastening the thread at the rug selvage 

with a few small stitches, one on top of the 

other. Space stitches about one-half an 

inch apart. Details for stitching are to 

proceed from the wrong side of the carpet, 

thrusting a needle through slantwise to the 

right side so that it goes in about threeeights 

to one-half inch from the raw edge 

and comes out through both carpet and 

binding about one-eighth inch from the 

edge. Keep the binding in place along the 

edge of the carpet by holding it between 

thumb and first finger. 

The binding sewed on, fasten the thread 

by making two or three backward stitches 

to form an "X" over the edge. On the last 

stitch, throw the thread around the needle 

and draw it tight to secure the binding 

against ripping. 

The remaining one and one-half inches 

of binding should be folded toward the 

wrong side, on a diagonal, to keep the 

comer from showing when the binding is 

turned over the edge of the carpet. Next, 

fold the binding over the raw edge of carpet 

to the under side, drawing it down 

smoothly but not tightly enough to make 

it slip up over the raw edge of the carpet. 

With small stitches, fasten the end of 

the binding through the selvage of the 

carpet and the fold of the binding. Sew 

the loose edge of the binding to the carpet 

back by catching only a few yarns of the 

carpet and just about an eighth-inch of 

the binding. Stitches should be about an 

inch apart. When finished, only a narrow 

edge of the binding wiU show on the right 

side, but on the wrong side there will be 

about an inch or more as protection for 

the edge of the carpet. 

SEWING ON FRINGE 

If working with fringe, first apply the 

side that serves as binding. Turn in an 

inch of fringe at one end and slip the 

rug between the two finished edges of 

fringe. The cut edge should be inserted 

between the two bands to a depth of at 

least half an inch. Pin the top edge in 

place all the way across the cut end of the 

rug. Finish the end by turning in an inch 

of the fringe bands on the second end, as 

on the first, and pin in place underneath 

the band. 

To sew fringe, use a darning needle and 

carpet thread. Secure thread by taking 

several stitches on top of each other at the 

end and proceed by sewing the fringe on 

with a stab stitch. A stab stitch is made 

by sticking the needle in from the right 

side to catch the edge of the top band of 

the fringe. Push the needle straight 

through the rug and through the under 

fringe band—in three thicknesses. 

SLIP STITCH FOLDED ENDS 

Stick the needle back through the rug. 

Put it just outside the loop in the edge 

of the underneath fringe band and bring 

it out on the right side, about one-fourth 

inch from the first stitch. Slip stitch the 

folded edges of the fringe together to finish 

the ends. 

Badly worn selvages need to be replaced 

with carpet binding that matches or harmonizes 

with the body of the rug. Rrst, it 

is necessary to trim and overcast the raw 

edge. 

Lay the binding on the rug, with the edge 

about an eighth-inch from the edge of the 

rug. Then allow about one and one-half 

inch turn-back at each end. Sew this 

binding to the rug with short stitches with 

a large darning needle and carpet thread. 

The line of stitching should be about oneeighth 

inch from the edge of the binding. 

Folding the binding on a diagonal, turn 

it under at each end. Then fold it over 

the edge of the rug to the wrong side and 

sew it to the back of the carpet. Catch only 

an eighth-inch of the binding. 

A process known as burling is useful for 

repairing pulled-out tufts, burns, moth 

holes and sprouting 'loosened ends of 

yarn I cause bare spots. Burling may 

be accomplished in one of two ways: 

The damaged or missing tufts may be 

replaced with tufts picked from the selvage 

or from a matching piece of carpet. With a 

small, curved upholstery needle, threaded 

with carpet thread, catch a yarn from the 

carpet foundation. Fasten the carpet 

thread in this foundation material by taking 

two or three short stitches at the start, 

one on top of the other. 

FILLING THE BARE SPOTS 

Loop the thread by pulling the last stitch 

only part way through, and put only three 

or four loose tufts into the loop of the 

thread. With thumb and forefinger, hold 

these tufts in place and pull the 

thread tight to anchor the tufts in place. 

Continue this way until the bare spot is 

filled with enough tufts to make the pile 

as compact as the rest of the rug. 

Another method of burling is to fUl bare 

spots with loops of yams which are then 

clipped and sheared. Choose either a long 

darning needle or a curved upholstery 

needle and thread it with carpet yarn or a 

coarse, harsh knitting yarn, as nearly like 

that in the carpet as possible . 

Start by slipping the needle under a crosswise 

yarn in the carpet foundation, drawing 

the yam part way through to leave a 

loop about one-fourth to three-eighths inch 

long. After making several loops, close 

together, clip them and continue by clipping 

the loops as made—until the worn 

spot is filled. Shear the new tufts to make 

them even with the rest of the pile. 

FLATTEN NEW PILING 

It will be necessary to flatten the new 

pile slightly to take off some of the newness 

of the yarn. This is done by steampressing, 

that is, by covering the mended 

spot with a damp cloth, setting a mediumhot 

Iron down gently, lifting and setting it 

down again. Special warning is given 

against bearing down heavily and pushing 

back and forth—also against using an iron 

that's too hot or pressing until the yarn is 

completely dry, which leaves the wool shiny, 

hard and matted. The last step is to brush 

against the lay of the pile with a clothes 

brush or whisk broom. 

When 

Tears are another carpet problem. 

a tear has not frayed too much, the edges 

may be darned together and woven in and 

out from the under sides. Loose ends of 

yarn should be kept on the wrong side and 

clipped to about one-half inch in length. 

Finishing processes for tears are to 

spread the ends evenly to prevent a bump, 

pin a strip of carpet binding over the 

darned place on the wrong side, and sew 

the edges of the binding to the back of the 

carpet. 

Following these instructions carefully 

may greatly prolong the usefulness of carpets. 

BOXOFTICE July 2, 1955 

11

. 

the abrasive cleaner directly on the wet 

floor and scrubbing with a floor machioc 

We are further of the opinion, ba. I 

upon observation and some practical •« 

perience, that a marble floor malntaiit^ 

daily or two or three times weekly 'i; 

pending upwn usage* by mopping 

good soapless cleaner would rebeve ^ : _: 

the need of abrasive cleaning. 

Regular soaps are not recommended > 

the institute for cleaning marble but ma* 

of the new synthetic cleaners, such as the i 

derived from sulfated alcohol or sulfonat 

hydrocarbons, should be ideal for the pi 

pose. These cleaners, sometimes call . 

"synthetic soaps," function freely In bo( 

hard and soft water and leave no resld 

of their own. 

j, 

ABRASIVE CLEANING RARELY NEEDED 

Walls ol Greek Cipolin marble, which extend from the vestibule into the inner lobby of the newly remodeled 

RKO Keith's Theatre, Washington, D. C., will retain their preserit luster through proper care. 

MARBLE- 

By DAVE E. 

SMALLEY* 

/% LTHoucH THE INITIAL cost of installing 

marble floors, stairs and walls is higher 

than that of other types of material, the 

durability, beauty and ease of maintenance 

go a long way toward offsetting the 

extra cost. Then, there is that quality of 

elegance for which we are usually prepared 

to pay extra. 

Because marble naturally resists 

How to Care for Floors and Walls 

To Mainfain Lasting Beauty 

the effects 

of usage longer than most other floors, 

it is more likely to be neglected. Its closely 

Integrated surface, especially the highly 

polished walls, offers little or no refuge 

for dust or the ordinary accumulations 

from traffic. If the design is variegated 

It also serves well to camouflage small litter 

on floors and minor stains in any place. 

Of all types of floors, good, honed marble 

will probably conceal neglect longer than 

any other. 

DISCOLORATIONS APPEAR 

However, neglect nearly always claims a 

tribute in the end and long-neglected 

marble is no exception. Allowed to go 

without cleaning for an extended period, 

discoloratlons and lo.ss of sheen result, 

and the elegance for which it was originally 

cho.wn ha« dl.sappoared. A major cleaning 

project will Ix- ncce.s.sary to restore It. 

Thl.s fact also applie.s to the walls, column«, 

etc., which become dull from lack 

of care. 

To keep the marble In Kood condition 

'Mr. Snnoiley li editor o( Belter MalnleriorKe 

mogazlne. 

a regular maintenance program is necessary, 

just like that of any other kind of 

surface. Such a procedure is cheaply and 

easily 

followed. 

Although marble is sensitive to strong 

alkalies, especially the caustics, mild alkaline 

cleaners, even mild abrasive cleaners 

are recommended by the Marble Institute. 

Strong alkaline solutions have a tendency 

to penetrate the less highly polished 

marble and, upon drying, expand and break 

the minute cell walls, causing a surface 

disintegration. 

RINSING IS IMPORTANT 

The instructions of the institute for 

cleaning honed marble specify the use of 

a mildly alkaline abrasive cleaner, one that 

contains no caustic or harsh fillers. The 

floor or wall should then be rinsed well, 

being sure that no gritty residue Is left 

on the floor to grind or scratch under traffic. 

Coarse or hard abrasives should be 

avoided. Usually an approved cleaner and 

water, two or three times a year. Is sufficient 

for walls, columns, etc. 

It Is further recommended that the floor 

first be thoroughly wetted with clean, 

clear, hot water. Sprinkle the abrasive 

cleaner on a wet fiber brush and scrub. 

Rinse thoroughly and wipe dry to avoid 

.streaking. 

No doubt. In outlining this procedure, the 

Institute had In mind more limited floor 

nrea.s. While we would not ntU-mpt to 

alter the Institute's In.structlons we believe 

It would agree that on larger floor arcax 

the method might be changed to .sprlnkllnk' 

It seems to us if the floors are thus i 

ularly maintained the overcast from 

fie would be prevented or at least deli 

so that abrasive cleaning would be ne 

sary only after extended p>eriods. 

If, however, the marble floor has 

badly soiled from the lapse or lack 

proper maintenance procedure, the 

Institute makes this recommendat 

"Place two pounds or about one and 

half quarts of abrasive cleaner in a 12 1 

14-quart pail, add about four quarts of 1 

water, stir thoroughly. Fill the pail 

water and while stirring constantly, ap 

the mixture to the wet marble with'^ 

broad brush in the same manner as wt 

wash. Aiter this has dried on, wet a fil 

scrub brush in the same solution, dip 

the abrasive powder and scrub vigorou 

Wash down the surface with a hose 

otherwise rinse with clean water. Wipe i 

to avoid streaking." This procedure 

may be followed for removing stubb 

soil from walls and other marble struct 

REMOVING SURFACE SPOTS 

Where there are surface discolorati< 

on floors, the particular spot often can 

honed satisfactorily. This is done 

verj- fine sand and water rubbed with I 

block of stone or metal. Pumice stone mv 

alss be used In such cases. 

For stains which have penetrated 

marble, causing discoloratlons. specW 

methods for different types of stains art 

required. 

Although there Is a certain Imperishability 

about marble It Is somewhat mon 

susceptible to stains than other types ol 

materials, especially the honed floors. Mo* 

of these common stains are ensll.v removed 

and .some are more difficult. The hlgMy; 

polished marble, the walls, etc., present 

less of a problem, but what Is more important 

than removing stnlns Is prrvi-imng 

them and this phase of the subject rat« 

first consideration. 

The greatest enemy of marble Is acid. 

Not only does add stjiln marble but it 

actually consumes it. 

Kven fruit Juice oclds. allowed to dry 00' 

Continutd on pogt H 

12 

The MODERN THEATRE SECTION 

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MARBLE 

MAINTENANCE 


a marble surface, will leave a bad stain. 

Acids, such as oxalic, often used to remove 

stains from other surfaces, should 

never be used on marble. 

Oils and greases make ugly spots on 

marble and where there are likely to be 

drippings or spillage of these materials, 

such as on the concession area of the lobby, 

the marble should be protected, either with 

an impervious mat or a special coating 

which we shall describe later. Oily dust 

mops can be very detrimental to a marble 

floor and, it should go without saying, oily 

.sweeping compounds should never be used. 

Where it is felt that some absorbent 

dust control is needed on marble, use dust 

mops dampened with water wâx or use 

moistened sawdust. 

AVOID STEEL 

WOOL 

Do not use steel wool or steel wire brushes 

for cleaning marble. Rust is one of the 

more difficult stains to remove and the use 

of such steel or iron devices is almost certain 

to leave pieces of residue which afterward 

rust and cause a stain. Any metal 

which may rust or corrode should never 

be allowed to remain on a marble surface. 

There are cases, however, where steel 

or iron portions of construction are neces- 

.sarily adjacent to the marble and under 

ordinary conditions rust stains can be prevented 

by treating that section of the 

marble with a solution of one part sodium 

citrate crystals in six parts water. By 

adding an equal portion of glycerine and 

adding whiting to make a poultice, iron 

rust may be removed from marble. 

For removing nearly all stains from 

marble, the poultice method is best. As the 

term implies, the method consists of making 

a paste

How many of these projectors 

of a bygone day do you recognize? 

They're the forefathers 

of the new projector AAA— 

a parade of products 

that emphasizes 

Motiograph's continuing progress. 

We sometimes ore tempted to wonder why 

we make our projectors so good. They 

have a reputation for never growing old 

in service. You'd olmost think we were 

trying to sell fewer projectors rather than 

more. That's what keeps our engineering department always on its toes, developing 

things so much better that you can't help wanting them. 

Good boxoffiee depends on good projection, and your bread and buMer depends on 

the ability of your projection equipment to stay on the job thousands of hours on end 

with never a doubt. The middle of a show is no place for equipment to fail. Be assured 

of dependobilily—buy only Motiograph projectors. 

Motiograph has always held firmly to the belief that there is no substitute for good 

materials and good workmanship. That's one of the reasons why Motiograph makes 

the most highly regarded sight and sound equipment. Your Motiograph dealer w.ll 

be glad to demonstrate the many exclusive features of the AAA projector—the finest 

history. He will also explain a liberal financing plan. 

Write today jor jree literature. 

MOTIOGRAPH, 

Inc. 

4 4 4 1 W 

Since }89(>" 

LAKE ST. CHICAGO 24, ILL. 

fXPORT DIVISION 

(Except Canadai FRAZAR & HANSEN, LTD. 

301 CLAY ST., SAN FRANCISCO 11, CALIF. 

THC MOTIOGRAPH 

MODEL F . 1921 

THE MOTIOCRAPM 

MODEL M. . 19/8 

IdOXOFFICE 

: 

: 

July 

2, 1955 

15

4 

Left, this ingenioui arrongement o/ lourered i 

frontsuHoced mirror, set at about 45 ong/es wil/i retvl 

(0 the projector, accomplishes the first part of the miti 

projection process used at the Betley Theatre rtear Co/., 

bus, Ohio In a system of cross projection, light beams 

\ 

thrown into left and right mirrors booths to complete 

process 

i^* 

I*" 

t0f 

.^11 

\r^' 

:;allOV 

There ore two large portholes in each auditorium to house the 

large mirrors which ore used for projection. Likewise, the small 

aperture in the upper right, which is used by the operator to 

watch the screen for chongeovers, is duplicated. 

TWIN-SCREEN PROJECTION IS DONE WITH MIRROR! 

Only One Set of Projectors Needed for Throw to Two Auditoriums 

By System Which Employs Cross Beams of Light and Reflection 

By 

FRED OESTREICHER 

Believed to be the only dual-auditorium 

film theatre in the world with only 

one set of projectors, is the Bexley in the 

Columbus, Ohio, suburb of Bexley, operated 

by Louis and Maury Sher with Robert Little 

as manager. The theatre has two equalsized 

auditoriums, seating 250 each. There 

are two screens, each 15x20 feet. There is 

one projection booth with two projectors. 

The image is thrown at a 90° angle via 

mirrors and transmitted to the twin screens 

simultaneously. 

A PATENTED METHOD 

ThLs unique system is the invention of 

the late Theodore Lindenberg sr. and his 

son Ted. The system is patented and was 

developed after several years of experimentation. 

The theatre was opened in 1939 

and was operated as a subsequent run 

house for .several years by the Llndenbergs 

and later by J. Rt-ul Neth. It was dark for 

about 18 months until it was talcen over 

last October 1 by the Sher brothers. 

The Image Is thrown onto a frontsurfaced 

mirror, four by five Inches, 

through a louvered mirror of about the 

same size. The Image then travels to two 

Ironl-surfaced mirrors which measure 

about three feel by four feet. The rlghtangUf 

throw to these mirrors meiisures ten 

feet from one projector and 20 feet from 

the other. Tlie ImuKe then Is projected 

through an opening onto the two screens. 

The throw to the screens Is 80 feet and 

16 

is practically horizontal. There is no visible 

light beam. To compensate for the 

right-angle mirror throw, one projector is 

mounted 12 inches higher than the other. 

Jesse Hughes, projectionist at the Bexley 

Art Theatre, furnished the following detailed 

explanation of the method of mirrors 

projection and the accompanying sketch. 

LAYOUT OF 

SYSTEM 

Projector No. 1 stands on a concrete 

platform, elevating the projector base one 

foot above the floor. Piojector base No. 2 

rests on floor, slightly forward of No. 1. 

Two small mirrors are located directly in 

This photograph of the right auditorium in the 

Betley shows the proscenium and sealing arrange 

mcnt slightly angled, an aid in the dual projection 

system used Since foreign and standaid English 

pictures are the policy, widescreen is not con 

temploted 

front of lenses of both projectors 

min'ors are six inches wide and five ii 

high. The mirrors are set at about 

angles with respect to the projector, 

first mirror having five slit openioi 

'4 -inch wide and spaced '2 inch apar 

About one-hall the hght striking Uiis f: 

mirror is angled toward the left mlD 

booth, passing over mirror No. 2 and si 

ing mirror No. 1 at a 45' angle and pm 

jecting picture into left auditorium. Th 

other one-half of the light beam havlni 

passed tlirough slits of first mirror, strike 

solid mirror, angling light 45', passmu I 

over No. 2 projection mirrors and entcnnj 

rii;ht mirrors booth No. 2, striking elevutw 

mirror No. 1, projecting picture into righ 

auditorium. 

PATHS OF LIGHT 

Light from projivtor No. 2 sU'lkes .>il(>tt«< 

mirror, light angles 45" to left, p:i.v.im 

uudrr No. 1 projector mirrors, entorN left 

mirrors booth and strikes mirror No. 

Passing the other half of light throiigil 

No. 2 projector slott«>d nurror. hght strikei 

.solid mirror luid is nnglt>d toward right 

inlrror.s booth passing under mirror No. 1 

sinking mirror No. 2. Dupllcule runctiont 

arc performed by the dual projectors. 

Mirrors In the mirrors booUis are three 

feet, nine Inches wide by two feet, one rUKi 

one-half Incliivs high Mirror No 1 .seU 

in un open frame supixirt that holds the 

hiitloin of the inliii>r three fe

t 

PrioJECT-oa** 2 

r/i/s %ket

1 

.' 

From Sound-on-Records to 

Stereophonic Sound 

4 

A Pioneer Manufacturer in Industry 

Traces Record of Scientific Progress 

By J. F. O'BRIEN- 

WW HEN BoxoFFicE magazine published 

Its first edition 35 years ago, the Radio 

Corp. of America, through predecessor companies, 

had long established the groundwork 

for an enduring and fruitful association 

with the motion picture industry. 

Chronologically, RCA's contributions to 

the industrj' developed concurrently with 

the birth of sound movies and the beginnings 

of commercial radio in the middle 

1920's. Historically, however, the association 

is rooted in the development at the 

turn of the century of sound-on-records 

as an important medium for hom£ entertainment. 

VICTOR SELECTED BY WARNERS 

In 1926. when sound was joined with 

motion pictures, the Victor Talking Machine 

Co. had passed a full quarter-century 

in refining and advancing the recording 

art. Accordingly, when Warner Bros, 

sought a manufacturer to produce the 

sound-on-disks for the industry's first 

sound motion picture, "Don Juan," the 

Victor company was a natural selection. 

The recordings for "Don Juan" were produced 

at the company's Camden, N. J., 

plant where since the early 1900s the 

talents of the music world's greatest vocalists 

and instrumentalists had been immortalized 

on Victor records. 

With the advent of sound films, the Victor 

company transferred its phonograph 

recording activities to its New York studios. 

The Camden recording studio was turned 

over to motion pictures. The Camden studio, 

formerly a church with exceptional 

acoastical characteristics, represents in a 

large sen.se the "log cabin" of the soundfilm 

industry. 

CHURCH SERVED AS STUDIO 

The sky epic, "Wings." among the first 

of sound films, had all of its .sound recorded 

In the Camden church. For at least 24 

pictures, the church .served also as a film 

studio, with picture and .sound recorded in 

the building. Bert Lytell, Mack and Moran, 

and Clara Bow are but a few of many 

Hollywood luminaries who starred in pictures 

"shot 

• 

at RCA's Camden studio. 

Meanwhile, new developments, many inspired 

by the advancing radio science, were 

beinn applied to the recording art. Electrical 

recording became a reality, displacing 

historical acoustic methods. The microphone 

replaced the recording horn Now. 

the recording .stylus wa.s actuated not by 

sound waves but by electrical impulses. 

"Monoo^f. Thaatr* ond Indmlnol Markalina Daiii 

Engineerrng Producli DIv . Radio Corp of Am«rlco' 

High and low frequencies never before 

heard on a record were put on wax. 

The benefits of the advancing art were 

quickly adopted for the sound motion picture 

industry. The new microphones were 

used in the RCA Victor church studio, but 

not without problems. Those first recording 

mikes were large and unwieldy and had 

to be masked out of the scene. Many a 

potted plant or a pillar had to be inserted 

in a scene in those earlier motion sound 

pictures for the solitary purpose of hiding 

a mike. 

ADVENT OF THE 'BOOM' MIKE 

The boom microphone, suspended overhead 

on a dolly that could be wheeled into 

position, solved most of the old mike problems 

and also created new ones. The 

"booms" were suspended on one end of a 

counter-balanced cross bar. Careless handling 

during moving could displace the 

balance and bring either weights or mike 

clattering to the floor. Time and engineering 

progress, of course, solved this problem 

as well. 

The Camden studio was an important, 

but by no means the only RCA activity on 

behalf of the budding sound motion picture 

industry. Numerous developments and 

services by RCA have played important 

roles in advancing the movie art: 

1928—Pioneering in sound on disk and 

on film both for recording and exhibition. 

Introduction of RCA service for exhibitors. 

FIRST AC THEATRE INSTALLATION 

1930—First complete AC theatre installation, 

providing the first theatre sound 

without batteries. 

1931—RCA velocity microphone, developed 

for movie studios, which was the first 

directional microphone. 

1932—RCA high fidelity Photophone 

system, which employed ultra-violet light 

recording, rotary stabilizer, and one-way, 

full-range speakers to usher in a new era 

of movie reali.sm. 

RCA unidirectional microphone—the 

first high fidelity "dialog" mike. 

First folded low frequency horn for twoway 

speaker system. 

1934—Development of 

Ihe optlcul-ri--f 

ments which today help motion picturer 

sound better than ever. Tliey are representative 

of the research and developmeni 

which today enable the studio to record aac 

the exhibitor to reproduce sound wl\t 

fidelity and realism. 

The same pioneering and progress whicfc 

paced the refinement of recording tech-N 

niques and equipment were applied vrttlJ 

equal success in the sound reproduction 

field. 

Indicative of this progress. RCA todaj 

offers exhibitors a choice of 25 different 

basic types of sound systems, for indooi 

Continued on page X 

(oily type ot RCA power amplilier rock lK-4, 

Type 01, OYOiloblc during the early I9}0'| 

( 

18 

Th« MODERN THEATRE SECnONi

lOXOFFICE : : July 2, 1955 

19

— 

INDUSTRY PIONEER TRACES RECORD 


and drive-in theatres. This wide choice 

representing the most comprehensive variety 

in the theatre industry—underscores 

the fact that in the years since "Don 

Juan" we have learned that, for true 

sound reproduction, sound systems must 

be tailored to the needs of different types 

of theatres. 

Sixteen of these RCA sound systems are 

designed for the varying needs of different 

types of indoor houses. Seven are optical 

types; five are magnetic sound systems for 

houses offering stereophonically recorded 

widescreen fihns; four, which are also for 

di-ive-in applications, are magnetic soundhead 

and preamplifier systems. 

Replacement of 

Wood Benches With Chairs 

Marked New Trend in Theatre Comfort 

The initial transition in theatre comfort 

was marked by Heywood-Wakefield 

seating, according to Carl B. Lugbauer, 

general advertising manager, because it 

began to make inroads on a miscellaneous 

assortment of wooden portable 

chairs, and even temjxirary seating such 

as benches. 

"I clearly remember, during the First 

World War. the benches we sat on at the 

old Lyric Theatre on Fifth Avenue, Mt. 

Vernon, N. Y.," says Lugbauer. "Any 

resemblance between those benches and 

prominence, not only as 

distributors of 

film, but also as owners of theatres. 

1920 marked the beginning of the "lush" 

period in the theatre industry, an era 

that was marked architecturally by 

lavish buildings, ornate decorations, 

elaborately dressed ushers and the zenith 

of showmanship. 

"We at Heywood-Wakefield are proud 

to have had a part in the development 

of the theatre industry during the last 

35 years," Lugbauer said recentli'. "If 

it has any shortcomings, perhaps they 

NINE DRIVE-IN SYSTEMS 

Drive-in theatres also vary importantly 

as to size and perfonnance requirements. 

RCA has developed nine different drive-in 

sound systems among which can be found 

the answer to any combination of budget, 

size, and performance requirements. Included 

are systems tailored for outdoor 

houses with car capacities ranging from 

less than 300 to more than 2,500. 

The motion picture industry has come a 

long way in the 35 years that Boxoffice 

magazine has been recording its progress. 

RCA's activities in the industry also have 

developed significantly since it began making 

sound for pictures in a church in Camden, 

N. J. 

Ingenuity, scientific curiosity, and engineering 

achievement have brought the 

movie industry down the long road from 

"Don Juan" to optical and magnetic recording 

on film and high-fidelity stereophonic 

sound recording and reproduction. 

This heritage of advancement assures that 

pictures and sound this year, next year, 

and in the years to come will be better than 

ever. 

New Export Division 

Formed 

By Ampex in Expansion Plan 

Hairiion 

Johntton 

Continuing its proiMam 

of expansion, 

A m p e X Corp. has 

liirmcU a new diviiijii. 

Ampex Inlernationul, 

according to 

Piosldcnt George I. 

lyjtig. 

The new division, 

which was e s t a b- 

ll.shed to incrca.se the 

flrm'.s business activities 

outside of the 

United States will lie under the manngcment 

and direetlon of T. Kelvin Mullen, 

vlce-chuli-mun of the Ampex Ixjiird of directors, 

who In now In Kurope. A(i.slstlng 

Mallen from the heudofflce.s In CiiUforiilu 

will be HarrlHon JohnHton. a« director of 

'0; Hard, yornished wood chairs with old-fashioned 

fi metal standards were considered a big step lor- 

% ward in the 20's from wood benches and portable 

^ chairs which were formerly used. 

K' 

a theatre seat was strictly coincidental! 

"In 1920, Heywood-Wakefield Co. was 

the largest manufacturer of theatre 

seating and one of the first to get into 

this field. Our plant in Chicago was 

largely devoted to this product and was 

the headquarters of the theatre seating 

division until the early 1930"s when the 

whole operation moved to our plant at 

Menominee, Mich." 

Around 1920, most of the business of 

the company was with large chains 

which were beginning to come into 

the newly created international division. 

One of the first steps in the cxpan.sion. 

according to Mullen, will be Ihe opening 

of an office in London. The new office will 

\x' the first of ti series to be opened in 

various foreign countries. Mullen uLso said 

that a study Is currently under way to 

determine the practlcultty of mnnufactur- 

Ing outside the United Slates. 

Prior to the forinutton of the iiUeniiitloiml 

division, MiiUi'ii itiul Johnston c-unilucted 

.surveys on llie best way to leiich 

potential customers In fjilln America and 

other iiutlons. The surveys are expected to 

continue an the division urows. 

HcywoodWakefield's Airilo "rocking chair," 

strictly I9SS, is fitted with full foam rubber 

contour cushion and the arms are padded. 

are due in some respect to the quick 

growth of the industry and the growing 

pains that have accompanied this expansion. 

If anything can be said about 

the industr>- as it stands today, it is that 

the theatre industry has greatly matured 

and is now on finner footing than 

it has been for many years. The theatres 

still afford the best entertainment 

per dollar investment over any other 

medium in the country, and that in itself 

is a compliment to justify the industry's 

existence and expansion." 

Mallen is experienced in international' 

trade. Before Joining Ampex In 1949. bt 

was general manager of Iiuernationiil Buslne.ss 

Machines in the Fiu East. JohastoD 

joined Ampex In 1951 after serving as solM 

mimager for O^nerul Electric Uibonitoiy 

Produces. 

To Reduce Air Conditioning Load 

Tlie air condilioinnK Uiml inny he re* 

duced by: ili InsulatliiK or ventilntliii^ of 

loofs or attics. i2i Installation of ;i\vn- 

Ings ur shades on sun exposed windows, or. 

i3i Removal of heat -generating equipment 

from conditioned area 

20 

Th« MODERN THEATRE SECTION (I:

I 

I 

' 

^TheOR/G/NAt "Third Dimension" 

Letters. Colorful Beauty in 2-Tone 

"Lok-Lip" Plastic Letters. GUAR- 

ANTEED Cast Aluminum Letters. 

The Most Brilliant Name 

in CHANGEABLE 

LETTER DISPLAYS! 

^ 

;^ Structurally Strongest Stainless 

Steel Frames. Come Glazed Complete 

with Glass or Plastic. 

ÊXCLUSIVE 

"Remova-Panel" 

Frames Save Maintenance Costs. 

Low-Cost "SECTIONAD"Changeable 

Displays; Come Completely 

Assembled. 

)Âdler 3D Dimension Plastic Letters 

Amazingly strong and tough, yet pliable, with integrally molded lugs for longer 

life and service. The 2-Tone Plastic adds a 3-Dimensional effect to your signs 

and makes them easier to read at a distance. Adier 10" and 17" "LOK-LIP" 

Plastic Letters are available in brilliant colors to give your signs ACTION . . . 

VITALITY ... and REAL SELLING PUNCH! 

»Ad/er 3D Dimension Cast Aluminum Letters 

In 4"-6"-8"-l 0"-l 2"-l 6"-24" sizes (8" to 24" interchangeable on the same 

frames). So durable that we GUARANTEE FREE REPLACEMENT of every 

AdIer Cast Aluminum Letter you break and return. ADJUSTO UNIT available 

for use of 4" and 6" letters on all frames. 

Âdler frame Units with Glass or Plastic 

ade of 1 8-8 Stainless Steel and reinforced for extra strength and rigidity. 

AdIer Frames are the strongest you can buy; they are perfect for signs of 

any height, any length; curved and mitred frames can be made to fit any 

opening. DELIVERED TO YOU COMPLETELY GLAZED AND READY FOR IN- 

STALLATION. 

Âdler ""^Remova-Panel" frames 

For easier maintenance in less time. 

^^ ~^yWC ^C I H W 

Cleaning, repair and replacement are aC. W ^^^ f \^ i»| Im. 

done anywhere in the sign without lift- • ^- " «a" 

ling out large, heavy frame units. "Re- V^^>^^^^ 

'' 

nova-Panel" saves its cost in sign 

Imaintenance. 

Âdler Low-Cost ^"Secf/onad" Displays 

This is the most economical Changeable Letter Display. Background is porcelain 

enameled steel, with Stainless Steel bars positioned to hold letters of 

all sizes. Delivered completely assembled in any height, any length; 

|ideal for Drive-ln Theatre approach signs. 

®' 

;JvORK:U51 Broadway ,„, "-"'^° ^ 

Los

If 

»} 

i 

• 

ATIONAL 

THEATRE SUPPLY 

Distributor 

of the 

NATIONAL 

EXCELITE 

\\ iH-" %v,\t \\ii\trx\\ii\t\. itnA 

3il>lrk to kiiil r\\'i\ rrtiutirmrnt, lult rtt.ttiou^ i 

St'uts ntf >u\ir iitott rcttiuimicdl ir«lini: Ituy. 

Wntf. Wire 01 riuuir TihIav fui Ctiinplrlr liifoniiAtlO'' 

INTERNATIONAL SKAT CORB 

Union Clly, Indi.ina 

22 

Th« MODERN THEATRE SECTIOl

a 

screen 

surface 

for 

every 

need 

• zyytore than 30 years of developing and supplying the 

right projection surface for indoor and outdoor theatres 

all over the world have given Raytone the knowhow 

that means best results for the lowest possible 

cost to you. 

Whether your theatre is 

large or small, the 

Raytone HILUX (for large installations) and the 

Raytone HILUX JR. ffor smaller installations ) are guaranteed to give you brightness, 

definition, even light distribution and true color rendition ... or you pay 

nothing for the screen! Whitest white seamless screens are also available. 

For outdoor theatres. Raytone provides three excellent surfacings. CIXEMA- 

PLASTIC, now available from Ra>tone, is the sensational vinyl coating that 

sprays easily and dries quickly to a tough, flexible skin that is weather-resistant, 

non-yellowing, water-proof and has no fall-ofi. 

Raytone \'IIVYXKOTE is 

the new water-mix vinyl-base paint that can be 

brushed, rolled or sprayed for a long-lasting, bright, non-yellowing surface that dries 

in just one hour. 

Raytone REGULAR WHITE is an economical, non-yellowing white that can 

be brushed, rolled or sprayed on any surface. It dries quickly to a hard surface that 

* 

lasts and lasts. 

FOR PERFECT RESUL TS THE FIRST TIME, Raytone makes the screen 

• surface that's right for you. Contact your regular dealer for full information 

•^ 

or write directly to Ravtone. 

lU- 

VYTONE SCREEN CORP. 165 

MIDWEST: Raytone Screen Corp.. 401 W.St. Charles Rd. Lombord. 

CLERMONT AVENUE 

BROOKLYN S, NEW YORK

HOW TO FILL YOUfl 

NIGHT, AFTER NIGHfll 

All over the country, theatre operators are 

finding the luxurious comfort of airflo 

Rocking Chair Loges paying handsome divic 

in box office receipts. The unique spring baft 

the AIRFLO permits the whole chair to m 

a scientifically correct pitch of seat -to-back 

regardless of how the patron shifts his wei 

position. Here is solid comfort that invites y 

patron to sit back and relax . . . and 

come 

again. Let a Heywood-Wakefield representat 

give you complete details about airflo, 

America's finest theatre chair. 

The reclininp "rockiqf 

chair" action of the 

I'xohi.sive Hovwood- 

Wakefiold spriiig bast 

mechanism. 

M/KfLo!) 

Rocking Chair Loges

IfiNTIRE THEATRE 

HjFTER NIGHT 

HEYWOOD- 

WAKEFIELD 

II >>' 

A Choice of Two Luxurious Cushions 

WntIuR" 

Formed Rubber Cushion 

/2r 

^ÎT-IINI" 

Coil Spring Cushion 

^QctQa 

y.-^.T^ 

ê new contour conforms to the contours of 

occupant's body . . . assuring utmost comregardless 

of how he shifts his weight or 

|sition. Extra comfort is provided by the resili- 

|cy of three inches of formed rubber over 

filical 

construction springs. 

The occupant sits deep down in, not high up on, 

this wonderfully comfortable spring coil cushion 

. . . whether he sits in the middle, on the side or 

way back in the seat. Sixteen coil springs of 

varying gauge steel wire are so placed to insure 

feather-soft comfort over the entire seat. 

êyvood-Wakefield, Theatre Seafing Division, Menominee, Michigan. Sales Offices: Baltimore, Chicago, New York

A view of Ashcraft's first Sopcei lamp model, m i- 

factured in 1932. This machine proved to be ^ 

of the most popular ever produced and thousi 'i 

are still in use throughout the world today 

Pictured is the f,rst carbon drive mechanism perfected by Clarence S. Ashcralt in 1920 All ports 

hand machined follow.ng patterns drawn by Ashcraft on the kitchen table in his California home. 

LAMP FIRM OBSERVES 35 YEARS 

IN 

MOTION PICTURE INDUSTRY 

First Carbon Feed Mechanism Perfected in 1920 

Many thousands of the "D' type Suprex i 

now in daily use throughout the world., 

Ashcraft experimented extensivelj' in • 

never-ending search for more optil-. 

speed. The condensers in his 1929 Em^ 

chines could not be improved upwn; fa 

same type is in use today. The introd ^-i 

tion of copp>er-covered carbons was he^ 

ful in increasing screen light. Over f 

course of years, Ashcraft used progressiva 

larger reflectors in the lamps. Prom i:i 

to 1926, they were ten inches In size: tr\ 

1926 to 1933. 12 inches; from 1933 to 19, 

14 inches: and from 1948 to 1953. 16 incb^ 

Ashcraft launched his latest Cinex moc 

with an 18-inch reflector, at the TES> 

convention in November 1954. 

T^ 

It IS A FITTING coincidence that 

BoxoFFicE is joined by the Ashcraft Manufacturing 

Co. in celebrating 35 years of 

progress in the motion picture industry. 

It was in 1920—the same year that saw 

the inception of Boxoffice— that Clarence 

S. Ashcraft perfected his first carbon 

feed mechanism for a motion picture projector. 

This original feed, which is still 

used today by the U. S. Navy for its huge 

searchlights, marked the beginning of the 

company. In 1955, Ashcraft machines are 

in operation in theatres in every country 

of the world, with the possible exception of 

Russia. 

ONLY ONE SAMPLE MODEL 

WhUe Clarence Ashcraft did the inventing 

and drew machine patterns on a table 

In the kitchen of their home in Culver 

City. Calif., his wife Mdry made several 

cress-country trips by automobile, selling 

the lamp to theatres. The one and only 

model of the feed mechanism was all Mrs. 

A.shcraft had as a sample, but it was her 

orders that heliied finance the early days 

of the comininy. 

The first Ashcraft high Intensity rotating 

carbon lamp was installed in a 

studio, located in Culver City, This property 

wa-s later purcha,sed by Samuel Goldwyn 

and Ls Unlay part of the MOM studios. 

At first Ashcraft only Installed his mechanism 

In cxistlnK lamp houses In operating 

theatres but It wa-sn't long Ix-forc he began 

to manufacture the complete unit. This 

high Intensity lamp. Introduced In 1923, 

26 

was used not only for standard apertures 

but was also adapted for the projection of 

Grandeur films, one of the first widescreen 

processes. 

Ashcraft's continuing efforts to obtain 

greater screen illumination spurred his 

development of the modern lamphouse. He 

worked closely with lens manufacturers 

throughout the company's history. An aircooling 

system was devised for the lamps 

in 1925, and in 1932 Ashcraft introduced 

his Suprex model, a reflector type of lamp 

with a ten-inch mirror. In later development 

of this lamp, 12 and 14-inch 

reflectors helped increase optical speed. 

The result of 35 years of etperimentotion and im 

provement, the new Ashcraft Cinet lamp house. 

Equipped with a dual air conditioner and water 

cooling sytlem, the Cineu hat an IS inch mirror and 

provides 35 per cent more light than earlier models. 

DEVELOPED 18-INCH LAMP 

The lamp with the 16-inch mirror 

widely used in indoor and drive-in tto« 

tres. Originally designed to use 9mm c« 

bons. the larger 10 and 11mm are m 

being used with correspondingly increas 

arc currents. Still further demand for i 

creased screen illumination prompted t 

development of the new Cinex. This 1 

inch lamp, air-conditioned and wau 

cooled, has a sp>eed in excess of F 1.7 aj 

produces 35 per cent more hght than t 

previous model and is answering the sp 

cial requirements of drive-ins. 

A dual blower system incorporated 

the Cinex lamphouse circulates air throug>i|- .. 

out the interior to keep the machines 

and stop breakage of the reflector mirrw 

Projectionists appreciate the cool opon 

tion. particularly those working In non-fr 

conditioned booths. An ingenious systA 

has been devised to cool the carbon OOI 

tacts in the machine. Tlie contacts an 

machined from strllng silver, their t\» 

low interiors cooled by a ruimlng slnm 

of distilled water which removes almo 

100 per cent of the heat. Each machll 

has Its own water piunping luid coollE 

mechanism. This oirûlator ktH-ps the llqut 

at an even, mediiun teniix-rature as oo)> 

water would cause the contacts to sww 

iiiul dnp on the carbons. 

Chains are used for the carbon drives 1 

Ashcraft miuhlnes and It Is estimated th 

(•i)m|)any has u.scd over 6,000 miles of ch»l 

in iimnufactunng The 18-Inch reflecU 

mirrors are comi)let circles .save for 

Conlinutd on fa«ii>9 pof 

Th» MODERN THEATRE SECTIO 

Oclol 

'Ulli 

^::iit 

'"iTict

First Synchronized Sound System 

Developed Just 

30 Years Ago 

Led to a Far-Flung Export Organization 

lilesolii 

save: 

I HiRTY YEARS ago the fu'st practical 

and commercially successful system for 

synchronized recording and reproducing 

of sound in timed relation to a motion picture 

was offered the motion picture industry. 

This system was developed by Western 

Electric Co., corporate predecessor of Westrex 

Corp. 

Many years of research and development 

reached fruition on August 6, 1926 

when Will H. Hays, speaking from the 

screen in perfect lip synchronization, introduced 

several Vitaphone shorts; and John 

Barrymore starred in Warner Bros.' "Don 

Juan." the first full-length, synchronizedscored 

feature picture. 

RESEARCH CARRIED ON 

The tradition of research and application 

begun by Alexander Graham Bell was 

carried on by Western Electric and later by 

Bell Telephone Laboratories. Telephone research 

naturally created by-products applicable 

to other fields, and, out of the 

vast scientific resources of the Bell Laboratories 

in recording and reproducing arts, 

sound films became a reality. 

The vacuum tube amplifier, cornerstone 

of long distance telephony, became the 

same for the motion picture industry. The 

amplifier made possible the opening of 

regular, commercial, transcontinental telephone 

communication as well as public 

address systems, ancestors of the systems 

which realistically bring the voice of the 

screen to thousands of patrons. 

In October 1922, a staff member of 

Western Electric demonstrated at Yale 

University an animated cartoon which was 

synchronized with sound on a disk. At the 

same time, the company was working on 

the parallel problem of sound on film. 

These experiments resulted in the variable-density 

method of recording sound on 

film. 

EQUIPPED 

STUDIOS AND BOOTHS 

Soon, studios throughout the world were 

equipped with Western Electric recording 

equipment and exhibitors were supplied 

with equipment to enable them to present 

the new sound films. 

E>uring 1928 and 1929, this organization's 

activities were extended to the foreign field, 

and Westrex subsidiary companies were 

formed to handle this business until, today, 

similar subsidiary companies girdle 

the globe. Westrex Corp., the export subsidiary 

of Western Electric, derived its 

name from WEStern ElecTRic EXport, 

and serves theatres all over the world except 

in the U. S. and Canada. It distributes 

its recording equipment to studios every- 

where. It not only services approximately 

5,000 Westrex-equipped theatres throughout 

the world, the same service is extended 

to those with other makes of sound systems. 

It makes available not only its own 

sound systems but, also, associated products 

of leading American theatre and studio 

equipment suppliers. 

WORK WITH STUDIO DIRECTORS 

In addition to laboratories in Hollywood, 

Westrex maintains a branch office there 

and also a studio subsidiary, Sound Services, 

Inc. These organizations work closely 

with studio sound directors in developing 

techniques and applications. 

Worldwide in distribution, installation 

and servicing of studio and theatre equipment, 

the corporation has 69 subsidiary 

company offices, located in 40 countries, 

where trained engineers are based. In addition, 

there are 191 service centers manned 

by technical staffs. 

Currently at the helm of this far-flung 

corporation is President Eugene S. Gregg, 

whose service with Western Electric goes 

back to 1926. As European manager for 

Electrical Research Products, Inc., he supervised 

research in sound equipment for 

continental theatres. Gregg is active in the 

U. S. Council of the International Chamber 

of Commerce, the Council of Foreign Relations, 

Inc., the National Foreign Trade 

Council and the National Ass'n of Manufacturers. 

He has written extensively on 

economics and finance. 

PERSONNEL ACTIVE IN INDUSTRY 

Other Westrex personnel are active in 

industry organizations here and abroad. 

For example. Dr. John G. Frayne, engineering 

manager of Westrex Corp.'s Hollywood 

division, is now president of the Society 

of Motion Picture and Television 

Engineers. Others are members and fellows 

of the society and actively participate in its 

technical committees. 

The Academy of Motion Picture Arts and 

Sciences has extended awards to the company 

for technical developments including 

the Davis drive, noise-reduction, the Westrex 

Editer and the integrating sphere densitometer. 

Westrex-recorded motion pictures 

have won the Academy's award for best 

achievement in sound recording in 22 of 

the 25 years the award has been established. 

With the advent of CinemaScope, the 

company developed the R9 penthouse 

stereo-magnetic recorder and reproducer, 

the electrical printer, and, working with 

Fine Studios, adapted their integrator and 

EUGENE S. GREGG 

President, Westrex Corp. 

process to existing and new installations 

of Westrex equipment. 

Regular managers' conferences are held 

in New York City, and one is scheduled 

to open September 19. Earlier this year, 

Gregg held a conference in Basle, Switzerland, 

for all European managers, and last 

month held one in Bangkok, Thailand. 

At present, Gregg, accompanied by R. E. 

Warn, vice-president, is in Europe and 

will return in early August. Gregg and 

Warn will visit Westrex offices in Europe, 

Asia and North Africa. 

LAMP FIRM OBSERVES 35 YEARS 

Contirtued on opposite page 

small section at the bottoms. Made from 

glass, almost '/i-inch in thickness, they 

are foi-med over a mold through a pressure 

and vacuum process, silvered, copperplated 

and then backed with a ceramic 

composition to provide additional strength. 

Recent tests made in drive-in theatres 

with this new lamp indicate it will project 

sufficient light to produce 912-foot 

lamberts on 130-foot screens when operated 

at 120 amperes. 

Ashcraft has experimented with electronic 

devices but found they had no advantages. 

Constant research continues, 

however, and though the possibility is remote, 

Ashcraft may some day startle an 

exhibitor convention with the announcement 

of a forthcoming machine, the Cinex 

atom-powered lamp. 

In air conditioning, heat penetrating the 

conditioned area through the walls, ceiling, 

and floor is considered "transmission load." 

It is possible to determine accurately the 

rate of heat flow or transmission through 

the walls, ceiling and floor of a theatre 

and thus to know how much cooling capacity 

must be provided to handle the transmission 

load. 

1 

BOXOFTICE : : July 2, 1955 

27

Nevi beverage trend 

progressive tlieafre 

gives 

operators 

liighest refresliment profits 

Read what one 

of America's 

biggest 

operators says 

about 

Pepsi -Cola... 

I' 

"on, J 

J 

"'" J- J954 

im 

-^M 

^^^ 

-2; ££2S reason^." '° i!i o.l>.. „,,, 

' '*"» ago, 

our r^"*^ Fount;,, ^°"'*' 

"» irera . 

"-"-X". 

inc. 

. . . and the same is happening in theatres all over the count nj! 

Check your own operation. 

KefrcshiTicnt .sjiaci' is limited. Trallic imi.sl turn over fast. 

To tjel llir- top return from your rcfrt'.shmi'nl .space, xfll the 

brands in llic hiyyixt ilnmind. I'ejjsi-Cola is the fastest KrowiiiR 

beverage in America. It turns refreshment space into huIcx 

for you at a faster rate than ever before in soft drink history. 

Pepsi can Ijoost your beverage sales and profits all 

the line! 

Write today for full details. 

aloni; 

Pepsi-Cola Company, 3 Wast 57th Street, New York 19, New York 

28 Th« MODERN THEATRE SECTION

I 

I 

I 

more 

r^T"?rfl^r^ 

INVESTS $40,000 

IN 

A SINGLE 

CONCESSION 

Expects Net Food Income 

To Equal Net Admissions 

By DAVID F. 

BARRETT 

IvECOGNiziNG the definite trend in 

American family life to depend more and 

on drive-in theatre concessionaires 

to provide for the feeding of the family 

on such amusement outings, Louis Jablonow, 

general manager of the Jablonow- 

Komm Theatres, Inc., and others associated 

in the organization, decided early in the 

plans for the recently opened Holiday 

Drive-In, St. Louis, to make its concessions 

department anticipate every need of 

their patrons. 

INVESTMENT RATIO HIGH 

The Holiday's food service was early 

given top billing far beyond that of the 

typical drive-in theatre. For the average 

drive-in costing say $150,000 the concessions 

building and equipment investment 

runs only some $4,000 to $5,000. but at 

the Holiday, representing an over-all cost 

of approximately $500,000, the concessions 

building and its equipment cost $40,000 if 

not more. The ratio of concession investment 

for the average drive-in is only $1 

for each $37 or perhaps $30 of cost, but 

the Holiday's ratio is $1 to each $12 of 

over-all 

cost. 

Louis Jablonow is confident that the 

over-all business of the concessions department 

of the Holiday Drive-In will justify 

the high ratio of investment in that 

department. His calculations are based on 

the premise that 65 per cent of all drive-in 

patrons become customers of the concessions 

department, and that 40 per cent of 

concessions sales are made in the 20- 

minute break in the evening's show. 

These calculations are based on the cir- 

Part of the huge investment in the Holiday's concessions building and equipment is represented by the 

attractive tables and chairs on the patio which will accommodate 100 persons. There is an additional 

seating area for 50 persons within the concessions building at the St, Louis drive-in. 

cuit's experience at the Mounds and Bel- 

Air drive-ins. In those operations the concessions 

operations produced sales amounting 

to an average 38-cent expenditure 

for refreshments, food items and confections 

by each boxoffice patron. The national 

drive-in average of sales at the 

concessions is 38 cents per patron. The 

Holiday's goal is to far surpass that average. 

The operations are geared to produce 

a net income from the concessions at least 

equal to the net admissions of the theatre. 

COMPARISON STUDY 

Concession Investment and Return 

TYPICAL DRIVE-IN THEATRE: 

Total Investment $150,000 

Concession Investment $4,000 

Ratio $37 for each $1.00 

of investment 

HOLIDAY DRIVE-IN THEATRE. 

Total Investment $500,000 

Concession Investment $40,000 

Ratio $12 for each $1.00 

of investment 

-Table, courtesy Food Service. 

Adult admissions are 60 cents, children 

under 12 are admitted free. 

PRICES 

ARE COMPETITIVE 

All concessions prices at the 1,000-car 

drive-in are competitive, many being the 

lowest in the entire metropolitan area. The 

aim of the circuit is to enable the family 

to obtain sufficient food without being 

"nicked." Top price will be $1, which will 

include the state sales tax of two cents. 

For instance, a patron can obtain a cup of 

coffee or a glass of hot chocolate or milk, 

a hamburger, French fries and an ice 

cream novelty for 80 cents, including the 

tax. 

Indicative of the reasonable prices 

charged are those of a few selected items: 

popcorn, 10c: buttered corn, 20c: hot dogs. 

20c: hambm-gers, 30c; cheesebm-gers, 35c: 

barbecue sandwiches, 35c: French fries, 

25c: shrimp basket, 50c; coffee and hot 

chocolate, 10c; candy bars. 10c: ice cream 

novelties, 10c and 15c; chicken fried steaks 

and chicken-in-a-basket, $1. 

Louis Jablonow assigned the over-all task 

of taking care of the concessions department 

to his brother. Jule. Jule proceeded 

to work out the details for the building 

and equipment with the drive-in's archi- 

Continued on following page 

BOXOFFICE : 

: July 2. 1955 

29

Kelly 

I 

$40.000 FOR A CO NCESSION 


tects, Gerhardt Kramer. Associates, and 

top executives of Bensingers, St. Louis 

specialists in providing equipment for cafeterias 

and restaurants and their kitchens. 

The problem was to provide cooler, 

cleaner, faster and more efficient service 

for hungry drive-in patrons at peak demand 

for capacity crowds. That was a 

major problem but that it has been fully 

met. a trip to the Holiday should convinc? 

the most critical epicure. 

LARGE CAFETERIA AREA 

The concessions cafeteria is 57 feet wid

— 

iPerllck drink dispensers, four Toastmaster 

warming units, three Butter-Mats, four 

Roto-Grilles, two E-Z coffee makers, four 

IHotpoint grills, foui- Hotpoint deep friers, 

a Norris milk dispenser, two Servrite grills, 

six-foot type; four steam tables made 

specially by Bensingers, two Chuck Wagons 

of special design and two Joliet bottle 

warmers. 

The powder room for the ladies just off 

the cafeteria section is attractive with 

beige walls, pastel green powder bars and 

mirrors that cover two of the walls. In the 

adjoining restroom there are six stalls and 

three wash basins. There are National 

electric hand driers. 

There also is a restroom section for men 

at the other side of the cafeteria. The 

restrooms have terrazzo floors. 

The exterior of the concession and pro- 

Shooting stars dramatize the Holiday's attraction 

board, which is illuminated both by backlighting 

and ground lights. 

jection building is done in California pink 

to harmonize with the California type construction. 

The location of the concessions building 

at the rear of the drive-in was designed 

to be convenient to Page boulevard becausa 

there is a strong probability the Holiday 

will soon operate its cafeteria lines in the 

daytime to cater to the employes of the 

various industrial and commercial enterprises 

in the vicinity of the theatre. 

LARGEST SCREEN IN 

AREA 

Either from the playgrounds area, the 

concessions building or the terraced patio 

there is a clear view of the largest screen 

in the St. Louis area, 102x50 feet on a 

Timber Structures screen tower, 68x102 

feet, faced with marine plywood tongued 

and grooved. The throw of 730 feet is said 

to be the longest in the world and made 

possible only by the specially designed 

lenses obtained through the St. Louis 

branch of National Theatre Supply. The 

newest in super Simplex projection and 

sound equipment, including more than 

1.000 in-car speakers, and 500 in-car heaters 

for year around operation also were 

obtained through National Theatre Supply. 

The drive-in ramps consist of two oil 

penetration chat layers choked with Missouri 

torpedo gravel, the whole carefully 

compacted to assure a firm support for 

the cars under any weather condition. The 

entrance and exit roads are of macadam 

construction. There is an off-the-road 

holding area that fully complies with the 

Missouri State Highway Department's requirements. 

There is a fine pattern of 

shrubbery shaping up adjacent to the entrance, 

creating the parklike atmosphere 

of the drive-in. 

Martin Davis is manager of the Holiday. 

The over-all staff is 30. including the 17 

in the concessions building. 

Serving 

Over 750 Drive-ins 

JOBIL SELF-SERVICE 

BABY BOTTLE WARMER 

BABY BOTTLE 

WARMER 

AUTOMATIC 

No Attendants Required 

Si7.50 SAMTARY 

Holds 4 lirge and 2 Small 

Patrons Help Themselves. Bottles. 

Accommodation for Safe— Easy— Mottiers Place 

Patrons. Bottle in Unit and 

115 volt AC Current. Bottle is Warmed to 

No Overheating or Broken Correct Temperature in 

Bottles. 60 Seconds. 

Can Be Attached Long-Lasting . 

on Shelf . . Cast-In 

or Counter. Calrod Heating Unit. 

FRANK BARBECUE ROTO-GRILLE $199.50 

MERCURY (400) CIGARETTE VENDOR 285.00 

E-Z AUTOMATIC COFFEE MACHINE 265.00 

COILED SPEAKER CORDS (50 Min.) 75 cents 

V/rite for Our -t JQBIL PRODUCTS CO. 

Money-Saving t 19 Clifford Detroit 26. Mich. 

Plan -1 Phone WOodward 3-5510 

PROFIT 

From Being a Good Host 

To Your Patrons In 

1. 

D. I. T. 

Serve to your Patrons Hot Dogs . . . 

HOT 

Serve to your Patrons Popcorn . . . 

HOT and CRISPY 

Serve to your Patrons Cold Beverages 

... ICE COLD 

While the show is on, serve your 

Patrons TO their cars. 

/ 

Installs in 20 

Minutes Right in 

Your Own Booth 

Ends Tube 

Replacement 

Forever 

Provides Ample 

Power for Next 

Carbon Trim 

Eliminates 

Screen Flicker 

Increases 

Efficiency 

17% PLUS 

Extra 

Savings 

with KNI-TRON SELENIUM Conversion Units 

You Can Convert Your Tube Type Rectifiers to 

SELENIUM in 20 Minutes , ^^^si^^-. 

Power 

Sold on a 

Guaranteed 

Pre-determined 

Cost Basis 

and do it for HALF the 

COST of New Equipment 

It is a proven fact that Selenium 

is a more efficient rectifying agent 

than tubes. The use of Selenium 

increases both the output current 

and voltage — power savings are 

17% PLUS, and tube replacement 

ends forever. 

Because the component parts in 

your tube type rectifiers are essentially 

the same as those required 

for Selenium it is possible to convert 

almost any type tube rectifier 

to Selenium. 

KNi-TRON — A Packaged Unit 

consists of Selenium Stack, Fan, 

Fan Motor, and Stack Housing, 

with all necessary wiring for easy 

installation. 

Fan Exhausts 

1500 Cubic F) of Air 

Per Minute over 

Setenium Stoclt 

We also convert any type Copper Oxide Rectifier to Selen 

See your supply cJeoier or write direct to dept. 7 

THE KNEISLEY ELECTRIC CO. TOLEDO 3, OHIO, U.S.A. 

WINDSOR, ONTARIO, CANADA 

Manufacturers of TUBE TYPE and SELENIUM RECTIFIERS 

In darkness, wind or rain, your Potrons 

ore enjoying your hospitality at its 

best— in the privacy of their cars . . . 

WALKY SERVICE CO. 

401 Schweiter BIdg. 

Wichita, Kansas 

Phone: 4-5169 

Nationally 

Advertised 

Manufacturers of 

"Buffeterio" 

Movable concession 

on wheels 

Ask for literature 

HENRY HEIDE, INC. • NEW YORK, N. Y. 


31

POPCORN AT BOXOFFICE CREATES PLUS SALE! \0 

Smooth Operation at Drive-In Entrance Handled By Two Employes, 

Change Made Only Once for Tickets and Corn Speeds Traffic 

By JOHN L. 

LINK* 

VwE, AT THE Crescent Amusement 

Co., have been most fortunate in the development 

of our concessions, both drivem 

and conventional, in that oui- president, 

until recently, Kermit C. Stengel, was 

one of the first circuit heads to realize the 

important relationship between concession 

profit and circuit profit. We not only had 

his support, but have benefited by his vision 

and travels in developing modern concession 

bars. 

Another thing that has made our concession 

sales successful has been attractive 

display of our merchandise and the use of 

cheerful and coiu'teous employes. 

DISCONTINUED BOTTLE DRINKS 

We have made some mistakes in developing 

our concessions, just as I'm sure some 

of you have. For instance, in our first drivein 

theatre we used cart service along with 

the regular style concession bar. We sold 

bottled drinks. Neither worked to a profitable 

advantage. Cai-t service was discontinued. 

Bottled drinks were eliminated. 

Hand-drawn drink disp)ensers were installed 

and our concession sales increased 

rather than decreased. We were bringing 

patrons to oiu- concession bars where they 

saw other merchandise attractively displayed 

and that led to other sales we were 

not getting from the cart sei-vice. 

What we believed, at first, to be another 

mistake was in selling pwpcorn at the 

car as patrons entered the theatre. This, 

we thought cveated a traffic jam. So, we 

di.scontinued the sale of popcorn at the 

entrance and our popcorn sales showed 

a definite decline—and we did not eliminate 

the traffic problem. Our mistake was 

•Mr. Link is concessions monogcr for Crescent 

Amusement Co. 

Popcorn boxes, filled at the main concession stand, are placed in the built-in warmer in front ol ttn 

boxolfice at the Crescent Drive-In Theatre, Noshyille, Tenn A former traffic jam, created by (wo chongt 

making operations, has been eliminated by the ticket buyer offering popcorn before the patron pof. 

for tickets, change for both purchases being made in one operation. 

, 

in not allowing sufficient time for working 

out our traffic problem. In a short time 

it worked itself out. We again started 

selling popcorn at the entrance and we 

enjoy a high voliune of business with a 

smooth operation. 

I believe the reason for the traffic jam 

at the boxoffice was that this was our 

first drive-in theatre venture, and not 

bciny familiar with handling automobile 

traffic we became over-excited, thinking 

the purchase of popcorn was holding cars 

at the boxoffice too long, which it probably 

did. Upon giving the driver his change 

The Crescent Drive- 

In stresses comfort 

and convenience as 

is borne out by this 

photograph 

showing 

a youngster clad in 

po/omos ready tor 

bed One of l/ie 

ladies is wearing 

blue jeans The cafe 

lerio style concession 

bar has two lanes, 

feeding in from both 

sides, with cashiers 

in the center at the 

from tickets purchased, we would then, in 

turn, sell him popcorn and if change was 

needed again, the car had to wait uuUl 

the attendant could get the necessaryi 

change from the cashier. 

We eliminated this delay by the follow-> 

ing procedure which is now followed As' 

cars approach our boxoffice they are iiie( 

by a ticket buyer with hot boxed popcorn. 

If popcorn is desired, the sale is then ni.ide 

and the cashier takes out not only for 

tickets but for the amount of the popcorn. 

This eliminates the necessity of mukinc 

change twice for one car. 

oir Behind l/ic 

candy display at 

right is Chester Morns, 

manager. 

In the photograph you can see nsht 

under the cashier's window a built-in popcorn 

warmer filled with boxed corn which 

is boxed at our main concession stand and 

sent to the boxoffice prior to opomnt; No 

extra personnel is involved m the tront 

operation other than our regular tlckH 

buyer and cashier. 

There were a few other mistuk«« 

made in establUhlnR our conces.sions. 

We liave .so far. by trial and error, 

eliminated thorn all. lus far as we know. 

We now operate efficient cafelerla-.^tyle 

.M'rvice bars, all merchandised with hiah 

profit Items. 

We believe a most important factor in 

all concession operations Ls community 

taste.s. ' 

with re.sp«'Ct to likes and dl.sllkos. 

ContinufJ on page 14 

32 The MODLHN THEATRE SECTION

- 

Popping Volume 

Quality Control 

Sales 

Repeat Sales 

Profits 

No matter how you look at it, you get MORE in the all new, 

Manley VistaPop Popcorn Machine with the exclusive merchandising 

feature — the VistaPop kettle. 

MORE EYE APPEAL . . . Customers can actually see the 

kernels of hot popcorn jumping around inside the VistaPop 

kettle. They can see them being popped into crisp, mouthwatering 

goodness. And when they see this, they just 

automatically 

buy! 

MORE VOLUME . . . with controlled popping volume, you 

are assured that you will get the maximum volume inherent 

in the corn itself. Controlled heat eliminates guesswork on 

the part of the operator as well as fluctuations in electrical 

energy supply — both known profit robbers. A group of 20 

VistaPop kettles were tested for 14 months and always 

popped within 7% of each other in dollar yield per lb. 

of corn! 

MORE TASTE QUALITY . 

. . thanks 

to new, exclusive "hot 

air conditioning." The warming pan of the VistaPop elimlnafes 

soggy popcorn. Even where humidity is extremely high, 

corn is kept fresh, hot and crisp. All this plus 126 more square 

inches of working space. 

MANLEY 

1920 Wyandotte St., 

Kansas City 8, Mo. 

Don't Be Satisfied 

With Anything Less . . . 

Get MORE Sales, Profits! 

INVESTIGATE THE NEW 

MANLEY Vistap)p 

MANLEY, INC. Dep. botss 

1920 Wyandotte Street • Kansas City, Missoun 

n Send me Information on how I con make MORE money with a Monley 

VistaPop. 

I I Without any obligation, hove a Manley representative call on me. 

Name. 

Addn 

COUPON NOW! City- .Zone - -State 

BOXOFFICE July 2, 1955 as

such 

I, 

Your Unoccupwd Lobby Space Can 

EARN BIG PROflTS 

with a KEENEY 

HOT COFFEE 

vxv^ 

ALMOST UNBELIEVABLE PROFITS 

iiii being iiiiiiJbbi-d in llaalti lubbitb ivtrywherc 

with this new Kccney coin-operated 

Hot Coffee Vender. Unit has 300cup capacity, 

mixes all-dry ingredients instantly to 

provide deliciously flavored, invigorating 

coffee. Set any price from 5c up to 10c. 

Patron inserts dime or quarter and correct 

change returns automatically as the cash box 

fills up fast! Machine meets all local healtli 

requirements. Easy to refill. Size: 19%' 

W.xlS'/j" D.x52' H. -much more compact 

than any other vender of relative capacity. 

GET 

THE FACTS! 

Without cojt or ony obligation get new circulor 

plus full details on how much your fellow 

theater operators are cashing-in with this new 

low coit unit. 

POPCORN AT BOXOFFICE, PLUS SALES 


They will largely determine the items that 

can be handled successfully. 

We have a drive-in theatre located in 

Alabama which has never attained the 

per capita sales to equal our circuit average. 

We made a survey of this situation 

;uid found that the average person in this 

community doesn't spend much money on 

sandwiches, drinks, etc. Most of them go 

home to eat rather than eat out. Even 

the local restaurants have to depend on 

transient trade. 

ITEMS MUST HAVE APPEAL 

Now we have a reverse situation. At a 

drive-in theatre near an ai-my camp, in 

Kentucky, we do a terrific business and 

enjoy the highest per capita sales in our 

circuit. We believe most anything would 

sell at this drive-in theatre. However, our 

item are limited, and each must have 

the following appeal: 

A. Items in demand. 

B. Items that return a high margin of 

profit. 

C. Items that create sales for other 

items 

I 

as popcorn, it will usually 

.sell a drink; sandwiches, they will usually 

sell drinks and/or French fried 

potatoes, 

etci. 

D. Items that can be prepared in advance. 

E. Items that can be served quickly 

because of the time element. 

We believe time is another big factor 

determining successful drive-in concession 

operations. 

BASIC 

ITEMS CARRIED 

Here are the "basic items" presently 

being sold at our drive-in snack bars! 

1. POPCORN. We seU the regular 10- 

cent box and the 25-cent family size 

boxes. As mentioned before, popcorn 

is sold at the boxoffice entrance as 

well as from the main bar. 

Incidentally. Savorol seasoning ha.s 

greatly increased our popcorn sales. 

2. COLD DRINKS. A regular nine-oz. 

cup for 10-cents. We tried the largesize 

drinks, the demand was not sufficient 

for large-size drinks and they 

were discontinued. Of cour.se, we sell 

hot chocolate and hot coffee during 

the fall and winter season. 

3. SNO-CONES. To eliminate confusion 

we limit the choice to two flavors. 

4 SANDWICHES. Hot dogs and barbecue. 

We do not .sell liamburKers. The 

hot don and bartH-cue take cure of 

the siiiulwlch dcinaiul and iiic more 

iMi.slly prepared. 

.•> ICE 

U 

CREAM. Picpackuged. We writable 

to purcha.s«> Ice cream for our 

circuit 111 reduction in cost innklnK 

It a kimkI profit llm 

FRENCH PRIED POTATOES, a Kenerour 

helplnu for 20 cenlH. 

7. READY-PACKED PEANUTS, roasie 

in the shell. 

8. Last, but by no means least. CANDEEe' 

GUMS. MINTS. 

These items are located in our modenil 

cafeteria-styled bars just as mentionec" 

All are in demand, all return a high per 

centage of profit, all can be prepared \i 

advance, and. all can be served quickly' 

There are many other items that couk 

easily be sold to raise the per cayita sales 

However, we believe, the increased opent-*] 

ing expense and equipment cost woulc, 

not increase our profits sufficiently U'' 

justify costly additions. 

Let me again point out what we bell 

to be most important factors in detern 

ing successful "Basic items for drive-li 

snack bars." 

1. Full cooperation and understand!] 

from the executive head of your comajtji 

2. Items in demand based on communis 

taste with resjiect to likes and dislikes. 

Âe Aeia 

HEAVY DUTY 

SODAMAKER" 

WITH 2 OR 3 FLAVORS 

Used by leading theatre circuits in U. S & Cano(ttL 

it Refrigerated toucets 

it Fastest Constant Flow Pin-Point Corbonoted 

Icc-Cold Drinks without ice 

it All Stain ess Steel Liners 

it Complete So It -Contained Unit 

it Triples your Profit with (ess Floor Spocc 

it Reserve Ice Bonk for Rush Drive-ln Cro«d 

Write Today. Dealer /nqo/V/es lr»yiittd 

SUPERIOR REFRIGERATOR MFG. CO.. Inc 

822-24 HodiomonI Avo St Louii 12, 

The NEW Patented SPEED-SCOOP 

Three timet mor« efficient Scoop and pour 

bagful of popcorn in on« iingl* co»v motion. 

Mod* of light, tainlest olummum. Cool hard> 

wood handle. Perfectly bolonccd for mavtmum 

efficiency and speed Only S2 SO of your Thootr« 

Supply or Popcorn Supply Dcoler. 

S P E E D S C P 

)09 Tliornton Av«., Son Fronclico ]4, Calif. 

EVERYTHING FOR THE CONCESSIONAIRE 

Popcorn fqulpment — Drink DItpantan 

Ice Moking -— Condy Flott Iqulpmant 

Popcorn. 0(U, Botet and Supplloa 

Kiddie Rido* 

'Aftc u-' •on^ Af>ii.voriOf> Cuioiog O»jototion» 

CONCESSION SUPPLY CO ToUdo II 

r *tf 

OKW 

34 Th« MODERN THEATRE SECTION

[ 

4. 

3. Items that return a high margin of 

Irofit. 

Items that create sales for other items. 

j 

5. Items that can be prepared in advance. 

6. Items that can be served quickly. 

7. Trial and error. I am sure that other 

ligh profit items not mentioned could 

asily be items most in demand at other 

jcations. 

Little 

Miss Charm' Contest 

Vomotes Sale of the Candy 

Charms prod- 

To help push the sale of 

cts on his concession stand, Cecil Mcilohon, 

manager of the Avon in Savannah, 

}a., conceived the idea of a Little Miss 

;harm contest among the school safety 

atrol 

units. 

Working with a lieutenant from the poice 

department, schools were visited and 

2 girls from as many safety patrols entered 

he contest. Votes were wrappers from 

:harms items. McGlohon worked up a 

reditable group of prizes headed by a six 

lonths' pass to his own theatre. 

Over 2,000 votes were cast during the 

ontest which ran for a week. Winner was 

iresented on the stage of the theatre with 

he prizes. The contest period included one 

if the Saturday free shows which the Avon 

tages once a month for the school safety 

nd fire patrols. 

popsit plus 

Compare these advantages 

gives you 

all these 

advantages ^ 

r 

An important chapter in the annals of 

ir conditioning was written in 1929, with 

ntroduction of Freon-12, a noninflamnable, 

nonexplosive, odorless and tasteless 

efrigerant. With this innovation came the 

iimplification of cooling system design 

md the use of compact, lightweight equip- 

;nent. 

heCRETORS "Ambassador" 

Styled for Sales 

Engineered for Profits 

"70 Years of Progress" 

CRETORS, Popcorn BIdg., Nashville, Tenn. 


I 

^'' 

Title . 

I 

which 

I 

Dr. 

[ 

berg 

' 

YOUR TRIPLE 

PROnT FEATURE! 

IX^^^ 

I 

I 

. 

. 

Vendo 

Dairy - Vend 

ICE CREAM 

VENDER 

EYE APPEAL 

• On location at Kansas City's 

Isis Theatre, this handsome 3- 

selection vender whets the appetite 

for ice cream and makes 

sales to moviegoers. 

SMALL FLOOR SPACE 

• Upright design makes it 

possible 

to vend 210 ice cream 

novelties in an area only 18 

inches deep by 32i/2 inches 

wide. 

AUTOMATIC DELIVERY 

• No waiting — patrons serve 

themselves quietly 

and quickly. 

Machine makes change. Mechanism 

available for 10 or 

15c 

sale. 

Insist on new Vcndo Ice Cream 

Venders — the most modern, up-todate 

machines on the market today' 

FR£E! Jutt mail the coupon below end 

we will tend you « miniature model of the 

Vendo Ice Creim Vender 

TMi VENDO COMPANY 

O.pl. *-7. 7400 I. U Jl., Koniai Clly J*, Me. 

Pivot* land m« o fr«« miniature model of the 

Vendo Ice Cream Vender. 

Nome 

New Sales 

At Texas 

Helps Revealed 

Restaurant Ass'n 

Tradeshow and Convention 

Dr. Pepper Co. has inaugurated three 

new sampling deals to help the theatres 

build profits by attracting more patrons 

to the concessions stands. The program, 

which will offer free Dr. Pepper drinks 

with the purchase of popcorn and hot dogs, 

was revealed by Bill Rautenberg, regional 

manager, at Texas Restaurant Ass'n's recent 

four-day convention at the Shamrock 

in Houston. 

Rautenberg explained that his company 

felt the idea of samples was practical. It 

won more business for the other feUow 

in turn helped Dr. Pepper. Another 

Pepper sales aid discussed by Rautenwas 

an animated semi-cartoon trailer 

which is in color and widescreen ratios. 

The trailer has a running time of one 

minute and 20 seconds. 

DEMONSTRATED PIZZA BAKING 

J. Prunavera, representative of Original 

Crispy Pizza Crust Co., Inc., Restaurant 

and Pizzeria Supplies, New York City, attended 

the convention. With him was 

Lawrence J. Garizio of Bakers Piide Oven 

Co.. Inc. Primavera demonstrated the baking 

of pizza pies in Bakers' ovens, and told 

of their great popularity in the East—and 

the great profit to be made from their 

sales at drive-ins. 

At the Pepsi-Cola booth, dispensing free 

drinks were Paul Pizzo, sales manager; 

William Fowler, Piank Chambliss and Lee 

Martin, supervisors. All four are Houstonians. 

The new Pepsi-Cola plant on the 

Gulf Freeway has the most modern new 

equipment, in a completely new building 

inside and out, according to Fowler. The 

grand opening is planned for sometime 

around Labor Day. 

Carnation Milk Co.. which has just given 

away 11 bicycle prizes, plus many smaller 

ones, at that number of Interstate Theatres, 

had at its booth Mrs. Fi-eda Lampe. 

Ross Leona is Carnation's publicity director. 

V 

~ , 

At Cola-Cola's stand giving out calorie 

counters and a "Pause for Living" pamphlet 

with sample Cokes were O. R. Wor 

and Roscoe McGuire, local representativ 

J. C. Daniel, division manager, and Tomj 

Daniel, his 11 -year-old son-assistani. T 

new 12 and 26-ounce bottles of Coca-Co 

which have been Introduced over much 

the country, are now coming to Dall&s KJ 

Ft. Worth and are expected to be in t| 

Houston area soon, according to DanieL 

Two brand new models of Scotsman auti 

matic ice machines were on display at 1 

1 

convention. They were shown by R. 

Lickteig. general sales manager Of the l| 

machine division of American Gas : 

Co., Albert Lea. Minn., and Lee Brews 

district sales manager, Dallas. 

The Burgermat Corp. booth was : 

by general sales manager Martin P. Jaool 

of Brooklyn, N. Y., and Texas representi| 

tives Mack Leech sr., Houston, and 

Mack jr. of Beaumont. 

Sam Alexander, Polar Products Ck| 

local distributors for Mills Industry's 

milk drink dispensing machine, was help 

by Mills' zone sales manager of Chica 

and St. Louis. Mark M. Evans. These 

drinks make a profitable item for cone 

sions, according to E^'ans. because la 

crowds can be served rapidly and 

show a conservative profit figure of i| 

least 65 per cent. 

A Beverage-Film Tie-In 

Capitalizing on 

prominent appeal 

a n c e of Dietricioif 

Dad's root beer in I 

film 'Athena.' 

makers are current 

promoting the sal 

and sugar-free be\| 

erage with a 

point-of-sale displal 

featuring Debbif 

Reynolds, one of 

stars of the production. Dad's Root 

Co.. the manufacturers, also arm nsol 

complete promotional tie-ins at Uie 1( 

theatre level with the bookins of 

Metro-Goldwyn-Mayer feature. 

The projection booth should be equlpp 

so that in the event of a fire it will be cor 

pletely 

sealed off. 

INCREASES ^"^^^r^^X 

^ 

YOUR BUSINESS 

— 

BECAUSE IT 

Mates popcorn ^ways better! 

AJ(.1> (.Icluiuus buttery tl.ivur 

* %«WI 5»iJ Brin^js out .ill the n.ttur.tl goodness ot the corn 

O'' #iC 

Gives popcorn an appetising butter like 

.ippe.ir.inec 

5I5 Aicentu.ites .ind intensifies .ill these 

woiijorliil 

llavors 

I 

Firm 

Addreii 

City 

-dale- 

AVAllABlE AT ALl GOOD POPCORN SUPPLY OEALERSi 

The Savorol Co., Popcorn BlJj; . N.ishville, Tcnn. 

36 Th» MODERN THEATRE SECTIOM

. 

SHOW THEM THE DIFFERENCE 

WITH 

National Projector Carbons 

TRADE. MARK 

X. oday's giant screens pack an entertainment wallop that can mean a big 

difference in box office — especially when that difference is made brilliantly 

•ir 

apparent to all your patrons. 

Improved theatres, imaginative promotion, colorful display — all help 

the successful exploitation of these terrific, new media. But above all, widescreen 

showings demand light — as much light as you can give them. 

Good projection is just good business. Be sure that your projection 

equipment keeps pace with other improvements in physical theatre. And 

continue to trim your lamps with "National" projector carbons for maximum 

picture quality. 

THE PICTURE IS LIGHT. . 

GIVE IT ALL YOU CAN 

with "NA TIONAL" CA RBONS 

The term "National" is a registered trade-mark of 

Union Carbide and Carbon Corporation 

NATIONAL CARBON COMPANY 

A Division of Union Carbide »nd Carbon Corporation 

30 East 42nd Street, New York 17, N. Y. 

Sales Offices: Atlanta, Chicago, Dallas, Kansas City, 

Los Angeles, New York, Pittsburgh, San Francisco 

In Canada: Union Carbide Canada Limited, Toronto 

80XOFFICE :: July 2, 1955 

37

\ 

tv%V 

Shutlleboard courts in front of tfte screen tower at the Bayshore Sunrise Drive-ln 

Theatre, newly opened in Brentwood, Bayshore, L. I., are popular with patrons 

during the day and before the start of the picture. Tournaments, with priie 

awards ore planned. 

St/I 

J^l 

'J* 

iin^ 

\d\\\\\rr \m^. \\\\\\\] 

m'r 

Always heavily patronized is the oldfoshioned ferris wheel, one of the hu 

attractions on the 10,000 square-foot playground at the Bayshore. It

)ncession. The patio is decorated with 

iantings and furnished with chairs. 

Restrooms are located in the concessions 

liilding and are entered only from the 

jtside, reflecting the latest ideas in sanijition. 

Pride of the theatre owners is the 

8xl23-foot curved anodized screen of exfuded 

aluminum. This is the first Mancolision 

screen in the East and it is curved 

Ind tilted to a design developed by the 

lotion Picture Research Council. The 

breen has a light gain of 300 per cent, and 

fests show the center of the screen registers 

line foot-candles. The screen is mounted 

n a wood tower. 

The Bayshore Sunrise projects nonjnamorphic 

pictures in an 83x50-foot 

creen size, and Cinemascope prints at 

'28x50 feet. 

The theatre is equipped to show widecreen. 

Cinemascope, VistaVision and 

"odd-AO with high fidelity stereophonic 

.Qund. A stereopticon with curtain slides 

The huge screen at the Bayshore Sunrise is 48x123 feet. It is a curved, anodized 

aluminum with a light gain of 300 per cent. It is mounted on a wood tower. 

screen of extruded 

, * 

miTtllMEr.itsimu 

r^2^ 

The marquee faces both directions on Long Island's 

heovily traveled Sunrise Highway. It is made of 

Transite, painted white. Ten and 16-inch letters 

are used. 

is used to provide a frame on the wide 

screen when showing 1.75 ratio pictures. 

The drape-effect border is projected in a 

variety of colors. 

The projection room has a mixer for 

four-track magnetic films, bringing the 

sound together for the individual speakers. 

It is also equipped with regular and ana- 

0/ attractive design, the concessions building is built of concrete blocks ond an arresting array of plate 

glass. Note the potted trees forming a frame around the patio. Restrooms are located at the extreme 

right rear, and are entered only from the outside, a design feature much in favor because of sanitary 

and aesthetic considerations. 

Franks, shrimp rolls, potato stix and turkey rolls are kept in glass enclosed warmers in the center of 

counter. The flat tray at the lower right is refrigerated underneath, cups are placed in the holes, and filled 

from a flexible, chrome hose. Drive-In Concessions, Inc., made the installation and service it. The 

transparent cones covered catered food for preview guests. 

I JM Hp 1^ I 


CREDITS: Architect: Leon Einhorn * Axle counters 

ond fare indicators: Taller & Cooper • Changeable 

letters: Triple S • Electric hand dryers: Activeaire 

• Floor covering: Kentile • Generators: Century 

• In-car speakers: Ballantyne * Lamphouses: 

Ashcroft • Lenses: Bousch & Lomb • Outdoor furniture: 

Lloyd • Playground equipment: Miracle • 

Porthole blowers: DIT-MCO • Projectors: Motiograph 

• Rewinds: GoldE • Rewind table: Neumade 

• Screen: Monco-Vision • Sound: RCA • Stereopticon: 

GoldE • Concessions equipment: Selmix 

dispensers, Pronto warmers, Cretors popcorn machine. 

Peerless pizza oven. Commodore grill. Hotpoint 

fryer, Kelvinotor ice cream freezer. Carrier 

ice cube maker. 


PLAY ACTIVITIES BUILD BOXOFFICE 


morphic lenses, and there are three porthole 

blowers to keep the bugs out. The 

projection throw is 440 feet. 

The Bayshore Sunrise has a marquee 

which faces both directions on Long Island's 

heavily traveled Sunrise Highway. A traffic 

circle is planned to facilitate the patrons' 

entrance to the theatre. Four lines 

of 16 and 10-inch letters are used. 

At the 1.200-car drive-in there are two 

boxoffices serving four lanes of incoming 

traffic. Electric treadles in each of the four 

Electric treadles in each of the four boxoftice lanes record the number of automobiles entering the ti 

shore Sunrise. Cashiers electronically register on the same tape the number of passengers in each c 

This number is flashed on boards above each portal as a check for the manager. 

t1 

Morris Seider, right, executiye of Associated Prudential 

Theatres, Inc., and Horry Birkmier, western 

division manager for the company, welcomed guests 

at a preview opening of the circuit's new drive-in. 

lanes record the number of automobiles 

entering the theatre. Cashiers in the glassenclosed 

booths also electronically register 

on the same tape the number of passengers 

in each car. This number is flashed on 

boards placed above each portal as a checking 

point for the manager. 

Ramps in the 26-acre theatre start 128 

feet from the screen and are spaced 38 

feet apart. Speaker posts are separated by 

18 feet. 

The new theatre's ramps and drives ha 

been treated with a salt-soil stabili.-.it;. 

process to insure a hard, compact, wait 

proof and dustfree surface. 

Fted Koontz is manager of the theati 

Officials of Associated Prudential Tha 

tres were on hand for the preview openii 

of the Bayshore Sunrise, the guests beii 

representatives of the New York new: 

papers, the tradepress and other industi 

members. A buffet dinner was served. 

I 

BEN SHLYEN 

AND 

BOXOFFICE 

35 years of immeasurable 

assistance to Exhibitors 

and Theatre Equipment 

Dealers alike warrants 

you the distinctive motto... 

"T/ie Pulse of the Motion 

Picture Industry" 

We an.e 

i4^deea Qâtelul 

THEATRE EQUIPMENT DEALERS ASSOCIATION 

Tom Shearer -Chairnuin of the Botird • Roy Colvin- Executive Director 

"Q"l 

40 Th« MODERN THEATRE SECTIOV

I-ISTEH! 

and yo&ll agree 

BECAUSE . . . 

It's durable. An entirely new outer cone assembly is reinforced 

with a metal ring and spider—absolutely prevents 

collapsing or rattling. New outer cone is self-aligning. 

Two-coat tough finishing on die-cast aluminum case. 

BECAUSE . . . 

It's weatherproof. Every part of the speaker is treated for 

greatest possible resistance to rust and corrosion. 

BECAUSE . . . 

It's dependable. 

BECAUSE . 

. . 

Heavy Alnico magnet gives ample power. 

It has superb sound. Double cone gives lower speaker 

resonance for greatly improved low frequency reproduction. 

Faithful undistorted reproduction at all volume levels. 

ALL NEW Outer Cone Assembly reinforced 

with a one piece metal ring and spider. 

No rattles. Non-collapsable. Self-centering, 

self-aligning. Non-shrinking gaskets. 

Spring supported with rubber shock absorbers 

for permanent speaker alignment. 

See Ballanfyne for Complete Speaker Selection 

*Q" Series Double-Cone 

Has the same unexcelled 

Dub'1-Cone 

speaker unit as the 

"A" Series. Finish is 

a rich, long lasting 

Hammerloid Gray 

baked on at 250 degrees 

to give permanent 

protection. 

E" Series 

Single-Cone 

Now Ballantyne offers 

superb quality sound 

in a single cone speaker 

unit. The entire 

speaker is weathertreated 

to resist moisture 

and dampness. 

The case is extra tough 

die cast aluminum — 

the same case as our 

famous double cone 

line. 

"H" Series Single Cone 

Quality plus Economy 

To meet the needs of 

drive-in operators who 

want a low cost, quality 

speaker. Unit is 

housed in a sturdy 

sand-cast aluminum 

case finished in twotone 

grey enamel. Entire 

unit is weathertreated 

to give long 

service. Price $5.60 

each. 

Multi-Channel Dub'l-Cone 

Speakers 

Greatly improve your sound quality. Faithfully 

reproduces four track magnetic sound 

prints through two channels of amplification 

and two in-a-car speakers. Single volume 

control gives perfect sound balance. When 

used with single track magnetic or single 

track photographic, speakers can be wired to 

use only one with other as standby or connected 

in parallel, for added power and 

quality used together. 

MX and RX Amplification Systems 

Designed with a surplus of power for even the largest 

drive-in theatre. Systems have all the latest and most 

desirable features for top quality, trouble-free performance. 

RX Series incorporates, the -above features 

but is designed for economical operation in many 

small drive-ins. 

1712 Jackson St. 

mvpomi 

Omaha, Nebraska 

BOXOFFICE : 

: July 2, 1955 

41

DEMAND MORE Paving Rig Cuts Repair Costs to One -Fourth 

A 

THAN JUST „ , 

SPEAKER! 

EPRAD 

IN-THE-CAR SPEAKERS^ 

"K Tops In Sound! 

•* Lowest Maintenance Cost! 

* Trouble-Free Service! 

FHf fP/?AO 

"SMf?' 

An economical spcoker fhot is unsurpassed 

in beauty and performance. Embodies many 

of the features of higher-priced models and 

gives sound of superior qualify, ffos a 3',2" 

cone and large 1.47 oz. magnet. Fiberglas 

case with attractive molded-in colors. Fits 

most junction boxes. Small 

and compact. Will give J"*jU 

trouble-free service. 

J Per Svtakn 

/7 Model 1^^ CiêAîf Aeed-- 

CoêAû 

^n'itallailaH.! 

EPRAD UNIVERSAL: The world's best speaker. 

Sounds and worki better and is cosiest *— ** 

to service. Die-cast aluminum cose. jToU 

Per Speaker 

EPRAD STEREO "2": A single Fiberglos cose 

two-woy speaker for stereophonic *ound. 

Incorporates o now concept of binaural)! yUU 

sound. Per Speaker 

EPRAD STEREO "3"; The finest sound ever heard 

in a drive-in. Single cose ts slightly torger 

than regular speakers. Per Speoke;$1475 

Sec your lavorile Independent Theatre Supply Dealer 

or write direct, requesting lull information and 

literature. 

"Jliij V. 

1206 CHERRY ST 

42 

the 

Drive In" 

TOLEDO 4, OHIO 

J B Beeson ol the Red Raider Drivein, Lubbock, Tex , reports that with a poring rig purchased In 

Standard Mfg Co., he has been able to cut patching and paving costs to one quarter 0/ the amount 

merly paid a contractor Shown ore Bill Hollers manager of the Red Raider, left, and operator J. 

McGee. The rig is easily operated and costs approxi mately $800 It has a three hp motor and two 

can operate it easily. The tank holds /65 gallons ol asphalt 

The Right 

For Each Type of 

Paint and Method 

Surface 

Vital to Successful Job 

Each of the various construction materials 

used at drive-in theatres requires 

special techniques and paints for successful 

application. This extra attention also 

is needed in the projection rooms in regard 

to color combinations. 

Concrete blocks, one of the more popular 

materials used in building drive-ins, do 

not need special types of paint. But. they 

do need extra surface-preparation for 

satisfactory results. The surfaces should 

be coated with a sulphate of zinc solution 

composed of four pounds of sulphate ot 

zinc to one gallon of water. After application 

of the .solution, the surfaces .should bo 

allowed to completely dry and then be 

rubbed down with 11 hard-bnsile .scrub 

brush. When the brushing has been accompllshed. 

the paint may be applied. 

Exterior metal work needs special 

paints. All surfaces should have one coat 

of riKl lead followed by two coat.s of an 

nil-iitid-lead paint

I 

'; !i REPORT FROM THE FIELD 

Weedk 

No Self 

Respecting Outdoor Theatre 

C 

Will Harbor Them - Exhibitors Tell 

Most Successful Methods of Control 

» iJIGHT: Unsightly weed growth like this once menaced two- thirds of the Keene 

I 

bHVe-/n Theatre, Keene, N. H. Owner Gabriel M. Shakour solved the problem 

by having his staff pull weeds out by hand, then spraying the area with Du Pont's 

Je'var weed killer to prevent regrowth. 

i^m^.'W^' 

i'fe 

:c:j 

t:>jr.\ 

i 

te| 

nj- 

:«!' 

' 

CONTROL OF WEEDS IN DRIVE-INS 

Continued horn preceding page 

a jeep and the various sections of the 

drive-in needing attention are sprayed with 

the solution. The desired results are obtained 

within a period of from 12 to 24 

hours. The treatment is necessary only 

about twice a year. Last year it was only 

necessary to use the spraying once. This 

was due to the shortage of rains, so weeds 

didn't have too favorable conditions in 

which to thrive. 

The Wehrenberg circuit drive-ins have a 

large proportion of asphalted surfaces so 

their weed problem is less than that of 

drive-ins in other parts of the St. Louis 

trade territory. 

Krueger said that while railroads in both 

Missouri and Dlinois have found burning 

weeds a very effective method of combatting 

these pests, di'ive-in theatre owners 

must be very careful in fighting weeds with 

fire. The heat from blow torches is so 

intense it will melt an asphalt surface with 

which it comes in contact. So burning 

methods should be avoided in paved areas 

Komm circuit is made by Dow Chemical 

Co. The private contractor who serves the 

of drive-ins. 

The weed killer used at the Jablonow- 

Midwest circuit has his own "private formula." 

Portland, Ore. 

Tom Moyer. Moyer Drive-In Theatre! 

utilizes a spraying company, or its ouf 

employes on occasion, to use a chemic.(j 

spray for weed control. In either case til 

theatres supply the spray, which is PeniiJ 

6X made by Pennsylvania Salt Co. 

company will send its weed experts to 

theatre to see what is required for 

type of weetls to be destroyed. 

United Theatres, operating the Suiier ! 

Sandy Boulevard and 82nd Street drivealso 

uses Penlte 6X. finding a cher 

weed killer best. 

A SOIL STERILANT 

A Lesson In Cleaner 

Buying 

There are many similarities in theatre and school cleaning 

problems. Both demand labor-saving perft>rmance, low 

cost operation, minimum service needs and long, useful life. 

Super leadership in the held of schoolroom cleaning is 

r emphatically revealed in the record of purchases 

by leading school systems all 

Model M -Most 

popular dry pickup 

heavy duly 

suction cleaner 

ever built. 

Readily 

portable. 

over America. One school system alone has bought 237 Supers- -another 

160— (Names on request). 

No cleaner so squarely meets your needs as the Super Heavy Duty 

Theatre Cleaner and its special theatre cleaning tools designed to 

clean everything from screen and sound equipment 

to lobby and from top to bottom. A 

demonstration by your local supplii 

dealer will show you why the 

passes all lesis with highest ratic 

THE NATIONAL SUPER SERVICE CO. 

194] N. 12th St., Toleilo 2, Ohio 

Sales and Service in 

Principal Cifies 

In Canada: PUnI Maintenance Equipment Co. 

Toronto, Montieal, Vancouver 

"Once Over Does If" 

SUPER SUCTION 

SINCE 1911 

® 

THE DRAFT HORSE OF POWER SUCTION CLEANERS" 

Model BP-1— Wet 

and dry pick-up. 

Minimum noise. 

Motor cooled by 

separate dry air 

system. Stainless 

steel at slight 

extra cost. 

According to the manufacturer of Penil| 

6X. it is a soil sterilant and under id 

conditions will keep the area complet 

free of plants for several years. The lee 

of time depends on the rainfall and 

structure. The company warns that the 

is a certain amount of danger attached 

' 

using the product which is a sodiu 

arsenite weed killer, in drive-in theat 

since children may come in contact wit 

the material. The suggestion is offe 

that the danger could be minimized by 

ering the treated area with a thin la 

of gravel or by waiting until after a 

has carried the killer down below the 

face before opening the theatre. Drive-t 

employes using the killer also should exe 

cise care, following specific instructlo 

given for its use. 

Weeds are controlled by spraying tv 

a year by staff members of the 

Drive-In Theatre on Barbur boulevard. 

Art Adamson of the Adamson Clrcu 

also has his employes do the spraying, on 

a year, in the spring. A spraying att«ch| 

ment is used on a lawnmower. 

Sells Screen Advertising 

PflOJPCTiDJ] 

Tiilili'N-l'abiiii'ls 

iNeal, 

compact booth e.ssciitials 

. . . the laiilif is conslructed 

of hcavy-aiigli' iron, has a rciiifi>r 3i4 inch 

tertiiing tlidei 425 leet to a l?6>S6 loot >cn 

Not only is the ilide protector uied lor adrertitilt 

purposes but It is olio usee/ lor tpeciol announ 

menti iuch as

, 

'Frank 

I 

[An Engineer Offers a Few Pointers 

n Saving Money on Screen Towers 

By FRANK P. 

CARTWRIGHT* 

There are apparently as many ways 

to build drive-in screens as there are customers 

to pay for them. In fact, there are 

more, because usually the owner and his 

architect have different ideas and sometimes 

the architect will have several 

methods of his own. 

This all adds variety to the contractor's 

existence and to the suburban landscape, 

but not infrequently it costs the theatre 

"iiJ« 

owner more than is necessary. Several 

insist, that the footings shall weigh at 

least one and one-half times as much as 

the net uplifting effect due to wind. A 

screen structure 70x120 feet may require 

up to 140 cubic yards of concrete footings, 

costing around $3,600 in place. 

Now what do you do when caught in a 

high wind? You spread your feet to prevent 

being overturned. Similarly, we increase 

the distance between front and back 

screen footings as far as possible to reduce 

uplift and the amount and cost of concrete 

required to resist it. There is a limit to this 

increase, because it costs more to make the 

screen structure deeper from front to back, 

and a good design strikes a balance between 

the two factors. Fig. 1 shows an economical 

type of screen frame, in which the main 

structure is kept shallow from front to back 

and the footings are well spread by the 

long struts in front. In practice these 

usually are covered from view. 

A good deal of fuss was made in the early 

days of screen construction about the cost 

and danger of working men high in the 

air, and there were many schemes to avoid 

this. By degrees, however, we have learned 

how to handle the various problems involved, 

and to adapt available equipment 

to this type of work, so that, for example, 

it is about as practicable and costs no more 

to apply the screen facing on a framework 

already erected in place, than when it lies 

horizontal on the ground. The coverage 

also is not apt to be warped or damaged 

during installation. 

Cartwright & Morrison, Inc., have built 


Theatres Equipped with 

WORLD'S 

LARGEST 

Mfl^ 

need & use brilliant light from 

Larger 

Core for 

Greater Crater Area 

means 

MAXIMUM LIGHL 

EVENLY DISTRIBUTED 

Specially 

for 

CinemaScopE 

VISTAVISION 

jfig. I. Timber-connector framing for 67x775- 

Ifeot screen structure erected at Boy Shore Drive-In 

iTheatre, Bayshore, Long Island, N. Y. Screen sur- 

Ifoce is pitched 6° toward audience and is curved 

Ihorizontally to a radius of 440 feet. Screen coverloge 

is 3/16-inch J.M. Flexboord, nailed to horizontal 

tmembers two feet on centers. Timber frame was 

IgiVen a preservative treatment and left exposed. 

Jli! 

in*] 

years' experience in designing and building 

these structures has suggested a few points 

the man with the pocketbook may well bear 

in mind. 

Let's start below the ground level, for a 

lot of the owner's money is spent there. 

jA drive-in screen is a high, wide, thin 

('structure almost ideally contrived for the 

wind to blow over. To prevent such overturn 

we use concrete footings designed to 

resist uplift rather than downward pressure. 

Since the wind may blow against the 

screen face or against the back side, both 

front and back footings must have adequate 

resistance to uplift. Good engineering 

practice requires, and some state codes 

P. Cartwright, President, Cartwright & 

Morrison, Inc. 

fig. 2. Rear view of 65xl20-foot screen structure 

built for the South Norfolk Drive-ln Theatre, South 

Norfolk, Va. Corrugated aluminum provides a neat 

and pleasing coverage for the ends and back of the 

structure.

Aftroct attcnrion fo 

your outdoor screen 

with two or more 

FEDERAL Beacon Roy 

lights. Flashing through a full 360 degrees 

with intmite'y more brilliance than a large 

blinking light, these rotating beams con be 

seen for miles ond will direct cars to your 

entrance. 

On marquees and signs the Beacon Roy lights 

are ideal "attention getters " Inside they 

can be used to identity and locate refreshment 

concessions, etc. Write today for 

literature. 

FEDERAL sign 

and SIGNAL 

formerly: Federal ^*»-.««%--.*I.^_ 

Enterprlut, Inc. VaOrpOrOtlOn 

HANDKERCHIEF 

8764 S Stole St , Chlcogo 19, III. 

VENDERS 

IDEAL OPIRATION FOR LOBBIES, 

MiN'S AND LADIES' REST ROOMS 

ffce Souvenir Imprinting 

Wfltc todoy, leorn how o tmall 

invottmcnl will bring you tteody 

prof Itt 

Wc moke o line ot Pockagcd Hondkvrch(o(« 

tor your Stondt. 

STANDARD HANDKERCHIEF CO., INC. 

I Bond SI New York II, N. Y 

SAVING MONEY ON SCREEN TOWERS 


a good many screens and have watched 

others built. It is our experience that on 

the basis of cost, service and appearance, 

cement-asbestos board is about the most 

satisfactory material for the screen surface. 

Where the ends and back of a screen 

structure are to be hou.sed in. corrugated 

aluminum affords a neat and pleasing 

structure at reasonable cost, and maintenance 

is at a minimum. See Rg. 2, page 45. 

CURVE COSTS LITTLE 

MORE 

It will perhaps be reassuring to prospective 

screen builders to learn that a screen 

surface curved or "dished" either vertically 

or horizontally will cost very little more 

than a plane surface. Such a structure 

requires more accurate fabrication and 

somewhat more detailed plans and staff 

work on the contractors part, but no more 

material or field labor. 

We have found timber-connector construction 

most economical and practical for 

screen framing and have used it successfully 

in practically all of our screen structures. 

It lends itself more readily than 

steel to the various .shapes and sizes of 

screen structures desired, and its lesser 

cost enables us to quote a lower price on 

the complete job. 

The cost of a drive-in screen depends to 

quite an extent on the time of year at 

which it is built. There has been a tendency, 

in the northern states at least, to 

order construction early in the year, so that 

the screen will be completed just in time 

for a spring opening. This may be unavoidable 

in .some instances, but February. 

March and April are the most trying 

months for such outdoor construction. 

Field work is much interrupted by the 

weather. Sites almost invariably become 

seas of mud. It is difficult to install 

foundations. Concrete trucks and cranes 

get mired, and valuable time Is lost. Any 

contractor who knows the score will price 

a Job to be done In the early spring months 

10 to 20 per cent higher than when the 

weather Is good, and It will usually pay 

the owner to take this into account. 

MUST WITHSTAND WIND 

State and city building codes usually 

require that buildings not over 60 feet hlgti 

be designed to withstand a wind pressure 

of not lo.ss than 20 pounds per square foot. 

Rcmomber. however, that a building has 

depth as well as brcadlli, and It.s weight 

provides a considerable moment of stability. 

A drlvc-in screen is like the sail 

on a sailboat and It Is about equally exposed 

to wind pressure. Save money where 

you can, but be sure your screen tower Is 

des|gni>d and built to withstand a wind 

pre.ssure of at least 30 pounds on each and 

every square foot of vertical surfiire. II 

lends to peaceful slumber when the hurricane 

warnings are up. and avoids Interniplliins 

1(1 theatre operation. 

A little humor In .wIm copy lieljw. 

For 

LONG, EFFICIEN'I 

speaker performanc 

TELESEAir 

the wite that's 

BUILT to be bu tied 

Don't bury wire that wosn't designed to k| 

buried. It's expensive to dig up! 

Take o look ot TELESEAL and you'll 

why it lasts so long underground: 

Copper conductors for jtrength. 

PLUS 

TELEPIATE*^ coal.ng 

for laiiing adh«t

II 

I 

I 

I 

El 

fliii 

t 

H 

1 

Eoch month in the MODERN THEATRE Section, 

Wesley Trout will present practical questions 

and answers pertaining to sound and projection. 

If you hove a technical problem send it 

in and it will be answered here. Enclose a 

stamped, self-addressed envelope for a quick, 

personal 

reply. 

/ was just wondering if you have any 

injormation on some sort of a ring or 

"Shim" for the latest model Motiograph 

mechanisms by which the picture can be 

centered for both Cinemascope and "flat" 

2-D projection without having to "kick" 

the projector over each time? 

[ You, with your long experience ni projection 

and sound, will probably recall 

\that such a ring or adapter shim was made 

in the very early days of sound. One 

equipped for "Vitaphone" with its fullframe 

image (that is, when sound came 

from records) found himself up against 

it when "Movietotie" came along. The picture 

was off-center on the screen the magnified 

width of the soundtrack. They then 

came out with a little offset ring for the 

lens by which the amount of "blank" 

when showing Movietone was equalized on 

each side of the screen. 

SYSTEM TO CENTER PROJECTOR 

That is what is needed now— some system 

by which the projectors can be centered 

for Cinemascope and then by the 

use of a "gimmick" of soTne sort the regular 

2-D image used for the newsreel, trailers, 

shorts, etc., will ride in the center of 

the screen. 

Do you have anything on this? 

There is also an urgent 7ieed for some 

sort of practical screen masking apparatus 

that will move in the screen masking 

equally on both sides for 2-D and then, 

lust as easily, move it over on both sides 

!or Cinemascope. This apparatus should 

be made so it could be worked automatically 

by a switch from the projection room. 

Your thoughts on the matter would be 

appreciated by me and others, I am sure.— 

Ken Woodward, State and Manos theatres, 

Monessen Amusement Co., Inc., Uniontown, 

Pa. 

Motiograph does supply an eccentric 

lens adapter that is an answer to your 

problem. The fact that the center line of 

the Cinemascope magnetic frame does not 

coincide with the center line of the conventional 

frame causes the picture center 

to shift to the right when a changeover 

from Cinemascope to "flat" projection is 

made. 

SHIFT DISTANCE IS SMALL 

The shift distance at the aperture is 

fortunately small (.030 inch) and it has 

been found that by displacing the lens in 

the mount by that distance, 

the center of 

the "flat" picture coincides with that of 

the Cinemascope picture on the screen. 

More displacement causes light loss and 

distortion so no effort has been made to 

adjust the picture vertically. 

Whenever the 4-inch diameter lens 

mount is in use with a 2 25/32-inch diameter 

lens, the AX-1046 eccentric lens 

adapters will eliminate the lateral displacement 

on changeover. Two adapters are 

necessary and can be purchased from your 

local distributor. I think this is an answer 

to your problem and is better than the 

"gimmick" we used many years ago. 

You are quite right when you state there 

is an urgent need for some automatic 

masking apparatus for moving screen 

masking. I believe there is one on the 

market, or one about to be placed on the 

market soon. As soon as we get more 

details about this equipment, we shall be 

happy to tell you a'oout it in this depariment. 

One could build an automatic 

masking for the sides with a traveler track 

and cm-tain closing machine, but this 

would not take care of the top or bottom. 

We have been using, as per your instructions, 

frequency loop for setting our sound 

lens, but it is hard to get it to go through 

the projector without tearing it to pieces. 

Also, how do you keep these loops stored 

in order to keep them in good condition— 

they want to curl up and not stay flat.— 

Dominic Guidry, Reo Theatre, Duson, La. 

With each test loop there are instructions 

and, either a drawing or photograph showing 

how to thread a test loop: however: 


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The UNITED Speaker is comparoble to 

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Phones: 

NEW KENSINGTON— 

EDison 7-3579 

PITTSBURGH— 

MOntrose 10525 

-'BOXOFFICE :: July 2. 1955 47

CINE 

CLINIC 

Continued from preceding 

page 

each different make of mechanism will require 

a slight chanye in procedure. Only 

use the lower takeup sprocket, in any type 

of mechanism, and do not thread loop over 

all the sprockets. Of course, you want to 

use care m routing this loop so it will run 

smoothly. I never have any trouble and 

usually use a loop for several months, but 

use extreme care in threading and routing 

the loop. As I don't know the make of 

your projectors. I cannot give specific instructions 

or drawing on routing test loops. 

KEEP TEST LOOP IN TIN BOX 

Use a butt-on splice, 

using Scotch tape 

for splicing, but after you have finished 

using loop, unfasten the patch and place 

the film, rolled up. in a tin box. It should 

not curl up and should slay in good condition 

a long time. All engineers use these test 

loops for aligning guide rolls and setting 

sound lens. Once the sound lens is correctly 

set. it should not be disturbed any 

more for many, many months. If you have 

too much trouble, you can secure a fair 

setting by following the data as here set 

forth: 

First make up six-foot loop as per instructions. 

Now remove photocell and install 

a perfectly white card in its place. 

Thread loop in projector takeup sprocket 

and in sound head, as per illiistratioas. 

CORRECT 

SETTING LENS BY FLICKER TEST. The test procedure is outlined in the article below. In condition , 

oi ihown here, the locui ii nearly right. In B, the locui is very bad, C is even 'torse, and D shorn 

rotational adjustment is incorrect. 

Now slowly turn the flywheel of sound 

head: The lens is in focus WHEN THE 

UNES ARE STATIONARY ON THE 

CARD! In other words, when the spot on 

the card turns alternately black and white 

as the frequency lines on the film track 

passes the scanning beam. If lines show 

and run up and down, the lens is badly 

out of focus. The spot will NOT COM- 

PLETELY BLACK OUT. BUT WILL BE A 

DARK BLUE, when lens is correctly adjusted. 

The diagrams above give you a pretty 

clear picture of how the spot should look 

when lens is in focus, partly out of focus, 

badly out of adjustment, and when it is not 

projecting lines straight across. Let us take 

condition "A." the focus is NEARLY right, 

but has to be moved either forward or 

backward so spwt will be dark ALL OVER. 

The best procedure is to get several lines, 

like diagram B. perfectly straight across. 

center one and move lens a little at a time 

until this ONE LINE gets larger and larger 

Reduce the annoyance of 

night-flying insects with 

Black Light Traps 

Recommended for 

• Ticket Booths 

• Refreshment Stsnds 

• Side of Screen 

• Parking Areas 

Gardner Black Light Traps will prevent 

night-flying insects from becoming a 

source of annoyance and a blight on the 

appearance of your place. They operate 

silently, effectively in attracting and decimoting 

the sworms of night-flyers drawn 

by your lights. 

The light from this patented trap will 

in no way interfere or affect any other 

~1 

and blacks out spot. Get the idea? If "B' 

is the condition of the spot, the focus i 

very bad and you are cutting out youii 

high frequencies. Your sound will be o 

poor quahty. the talking will not be crisj 

and clear. Condition "C" is very, very bat 

focus. Condition "D" shows rotational ad 

justment is incorrect Uhe lines are no 

straight across the scanmng beam 

> 

. Tht 

is very bad condition. The lens must bi 

rotated very little at a time until line:' 

are straight across, then focus until spot' 

blacks out. Correct adjustment, once agam 

IS when the spot alternately turns blad 

and white as you slowly turn the sounc' 

head flywheel by hand. 

Photo-Copy Machine An Aid 

To Staff 

Communication 

Inter-ollice communicauons wuhm ihe 

atre circuits or tsetween managers and theii 

staffs now can be accomplished quic 

and inexpensively with the new K 

Verifax Copier, a photo-copy machine di 

veloped by Eastman Kodak Co. 

i 

The machine uses a new-type. direcH 

image paper plate to produce a master 

which may be placed on offset duplu 

to run off the needed number of repiuits 

Only normal room illumination is netKlecj 

during the process which will duplicaM 

any typed, written or printed matter. Cos* 

per master plate is estimated by Eastmao{ 

at 18 cents. ji 

Paper plates used in the operation 

manufactured and sold by Polych 

Corp. 

"Wide-screen vision" is the closest 

slble approach to normal everyday viewl 

conditions as seen by Uie human eye. 

light source, or disturb your patrons. It is 

rugged all-steel construction — completely 

safe, weather-proof, water-proof — ond 

reaches you tully assembled, ready to hang ond plug into nearest 

110-120 volt, 60-cycle alternating circuit. Power consumption opproximates 

40 watts. 

Full instructions and recommendations on proper placement attached 

to each unit. Used successfully by many drive-in theaters and 

refreshment stands in all ports of the country. 

If not available from your supply house, phone, wire or write for 

full informolion. 

37SS Barstow St., Horicrn, Wis. 

Gardner Manufacturina Co.. 

Youf 6m$fite$ 

of Contist«nf Qualify 

and Outstanding Sarvic* 

For Evory Thcatr* NMdl 

48 Tho MODLHN TJltATHL SECTION 

J

' 

. 

^ Foreign Theatre Building on an Upswing 

IW^3TE cEwmnr-FOt Ti^saire 

TEL AV::'.' 

ISSASL 

x 

•

I HE 

n 

Concessions, 

Restrooms Follow Design 

Proved Efficient in Another Location 

By 

Circuit's Experience Dictates the Pattern 

KITTY HARWOOD 

CONCESSION building. including 

the refreshment service section and restrooms, 

at the new Davie Road Drive-In 

Theatre now under construction in F^. 

Lauderdale. Fla.. will be patterned after 

the excellent facihties at the Coral Way 

Drive-In. Tlie latter operation was purchased 

by Wometco Theatres some months 

ago and a complete renovation and remodeling 

job has just been completed. 

Since the new Davie will in some respects 

be approximately like the Coral Way. appearance 

of the latter"s new facilities will 

be almost duplicated. 

TAILOR THE GENERAL PATTERN 

Except for high standards of equipment 

and construction, Wometco does not have 

a really typical installation for concessions 

and restrooms. according to Construction 

Manager Van Myers, but experience in the 

circuit's other theatres does dictate a general 

pattern in which equipment and planning 

is tailored to fit the requirements of 

varioas locations. 

The photos shown here of the restrooms 

at the Coral Way, says Myers, are in the 

main pretty typical of what the circuit 

spends a lot of money to achieve in the 

way of absolute modernization, sanitation 

and com/ort. 

The conce.ssion unit and kitchen are 

typical of all the better units in Wometco's 

chain, some of which, however, being 

newer, have certain advantages in lighting, 

etc. All. however, must come up to the 

rigid standards maintained by the circuit. 

OPENING SET FOR LABOR DAY 

Wometco may have to run a contest to 

decide on a name for the new drive-in 

being built just north and west of the 

downtown area of Ft. Lauderdale. So far. 

it Is known a.s the Davie Road. A target 

fini.shing date lias been .set for Labor Day. 

according to Van Myers. Myers also heads 

the confections, maintenance and air conditioning 

departments for the circuit. 

When completed, the drive-ln will have 

u 750-car capacity with walk-In seats for 

about 100. Herbert Malhi-s of Mliiinl Beacii 

In the urcliltect of the alrer to be situated 

on 12 acics of land, the operation. Includiim 

equipment, to cost about $250,000. 

The Hcreen lower is to be all-.steel con- 

Htructlon. to accommodate a BOxIS-fool 

screen. Sluns for copy display, attractively 

Hized and lighted, are to be furnished by 

Claude Neon. Projection e(|iilpment, speakers 

and sound eqiilpmeiu Imve iiiit yet been 

ordered. 

The conccH.slon building In to be 62x40 

feet in size. Counters will be Formica. 

Located at about ramp eight, it has not 

yet been determined what type of service 

the concession will offer. It will be well 

and adequately staffed, in line with other 

of the circuit operations. Most of the food 

and refreshment dispensed will come from 

the circuit's own concessions department 

which Myers heads and which serves all 

the operations. Myers buys in enormous 

quantities for this department, a substantial 

business in itself. The new drive-in's 

concessions will be strictly an integral part 

of the theatre, open only during theatre 

hours and catering to no outside trade. 

Although the concessions will not serve 

whole course dinners, a substantial fare 

will be provided. Pizza will be on the menu, 

also chicken-in-a-basket with French fries. 

possibly shrimp roll- -a variety to suit tl' 

family, according to Myers, who is 

pert in this field. 

an e>. 

Nothing so far has been specifical 

planned in the way of children's pU> 

grounds or other recreational facilities, bi 

this is something to be worked out whe 

construction gets under way. No managt' 

or other staff member has been designate 

at this time. 

WATCH PUBLIC RELATIONS 

All of Wometco's outdoor theatres ai 

planned to be as much of an asset to the 

surroundings as possible. The new theaii 

will be no exception in such matters t 

landscaping, traffic control and lightin 

The circuit is particularly conscious of i 

public relations with its neighbors. •.! 

to considerable trouble and expeii 

make its airers welcome in their vai 

locations. 

Year-round operation in the sub-ti 

presents special problems in pest c 

• 

and the new airer will lake means, 

rale if necessary, to eradicate or con' 

mosquitoes or other insect i>ests. 

Models for New Drive-Ins Service Areas 

Thii kitchen in Wometco's Coral Way Drivcln 

will be duplicated in the new Davie Road theatre 

now under construction. Featured ore terrazzo 

floors, good overhead lighting, ellicicnt, modern 

equipment, and plenty ol working space. Odors 

are removed by means of an exhaust fan. 

Ceiamii. (,J

For MORE INFORMATION on any Product Advertised in this issue or 

mentioned in the New Equipment and news pages or for copies 

of Manufacturers' Literature listed herein— Use Postcards Below. < 

READERS' BUREAU 

f 

NEW EQUIPMENT 

and DEVELOPMENTS 

Briefed from the full description starting on page 63 

Ke; 

Number 

:AR-T0P marquee P-1337 

Auto Marquee Co. Is now producing changeable-letter dlsiluys 

to be mounted on passenger-car tops. Constructed of 

I laminated composition, the Auto-Marquees allow the Iheatrelun 

to promote bis bills and features wherever he goes. 

)RIVE-IN ATTRACTION LIGHT P-1338 

The Ill-Ball introduced by Trlppe Manufacturing Co. conl»ts 

of a nine-Inch plastic ball which throws flashes of light 

II all directions by means of a parabolic mirror. A tarlety 

it colors Is available. 

lEPTIC TANK CLEANER P-USg 

Formula FX-11 is a liquid rich In micro-organisms capable 

i( digesting and breaking through barriers of sludge in septic 

inks and cesspools. It is absolutely safe to handle and 

Iocs not kill the other bacteria necessary to efficient functloD- 

;j; of draUis. 

.IGHT-INTENSITY CONTROL P-1340 

The new Luxtrol light control developed by Superior 

lectrlc Co. now makes it possible to control the intensity 

rapid-start fluorescent lamps easily and cheaply. The new 

:,lces are available for all circuits regardless of capacity. 

,LL-ELECTR1C COIN CHANGER P-1341 

By using electricity for power and separating the keyboard 

urn the ejector, the model "400" coin changer hilroduced 

, Colnometer Corp. offers advantages over more conventional 

lilts. Electric power prorides quiet and efficient operation 

lus greater capacity. 

iSPHALT-SURFACE COATING P-1342 

Tarcote developed by Bitucote Products Co. serves as an 

ffectlve protective agent agahist deterioration of asphalt 

urfaces used in theatre parkhig areas. The tar-base coattog 

laj be applied by brush, squeegee or spray equipment. It 

oes not contain toslc elements or solvents. 

HEAP CORROSION CONTROL P-1343 

A simple and effective means of controlling scale and 

lorrosion In the recirculating system of air conditioning 

tstems can be achieved with Jllcromet Plates produced by 

'iilgon, Inc. The hard-phosphate plates are placed in 

.fsh bags directly in the water spray Inside the cooling 

i,\er and evaporative condenser. 

PORTABLE WATER PUMP P-1344 

Hypro Engineering, Inc., Is now producing a lightweight 

portable pump to handle minor flooding of basements resulting 

from too much rain or sewer back-ups. The 26- 

pound unit is capable of lifthig water 10 feet unprlmed and 

22 when primed at a rate of five gallons per minute. 

VERSATILE VENDING MACHINE P-1345 

Darl-0-Matlc, Inc., Is now producing a vending machine 

capable of handling half-pint or full-pint milk cartons and 

5*^-ounce and 12-ounce beverage or juice cans, all at one 

time. Its mechanics are simple. A gravity-feed system Is 

used with Interchangeable sub-assemblies. 

CABINET WITH PLASTIC DRAWERS P-1346 

Main features of the parts cabinet manufactured by General 

Industrial Co. are Its plastic "See-Thru" drawers and adjustable 

compartment dividers. The metal cabinet measures 

4xl2Vis6 inches and is fhilshed In a sUver-gray enameL 

UNIT FOR FIGHTING RUST AND MILDEW P-1347 

The Dixie Air Dryer of the Adams Equipment Co. Is designed 

to effect dehumldlflcatlon of the air which in turn 

eliminates rust, rot and mildew. Each unit is capable of 

handling 10,000 cubic feet of air by drawing It over chilled 

colls. 

HEATED DISPLAY CASE P-1348 

The Heat-0-Mat (Co.) display case which is constructed 

of stainless steel and removable re-grid glass keeps 

prepared foods warm and fresh by means of a thermostatic 

control. Each unit requires only three minutes for heating. 

SELENIUM-PLATE RECTIFIER P-1349 

National Theatre Supply Co. is now offering a single-phase 

selenium-plate rectifier for drive-ins which need powerful 

lamps for wldescreen projection but do not have three-phase 

current. It is designed to use 10 and 11mm regular carbons 

and 10mm Hitex cart>ons, 

SMALL-SPACE ICE CREAM DISPLAY P-1350 

A new. Insulated display case for Ice cream specialties 

which measures only 27x30x51 Inches is being distributed 

by National Market Equipment Co. A sealed Plexiglas top 

offers visual display and prevents pilfering. 

LITERATURE 

Briefed from the description on page 66 

Key 

Number 

FOLDER ON SELENIUM RECTIFIERS L-1717 

The selenium rectifiers made by Strong Electric Corp. are 

fully described In a recmtly Issued folder. Ttie units described 

are for use with high-lntenslty proJecUon arc lamps. 

DRIVE-IN EQUIPMENT FOLDOVER L-1718 

Ballantyne Co. has Issued a foldoter featuring three Items 

of Its drlve-ln equipment: heavy cast-aluminum signs tor 

marking ramps, entrances and exits; Uub'l Cone speakers for 

single-track ClnemaScope: and magoetlc sound packages. 

FOUNTAINETTE DESCRIPTION L-1719 

A single sheet Issued by Btlralx Dispensers Inc., describes 

the firm's new Ice-cooled fountalnette, the Monarch, v*hlch 

Is said to be capable of pouring 18 to 20 chilled drinks 

per minute. 

THREE AIR-CONDITIONING FOLDERS L-1720 

Ah-temp division of the Chrysler Corp. has Issued three 

folders, one dealing with the firm's history and organization 

and two respectively concerned with gas-fired and oil-fired 

furnaces. The latter two are illustrated. 

ELECTRONIC CARHOP BROCHURE L-1721 

Motlograph Inc., makers of the Servus-Fone electronic carhop, 

is offering a brochure descrlbhig the device. The system 

allows patrons to order direct to the kitchen from their 

automobiles. 

CATALOG ON PHOTOGRAPHY TEXTS L-1722 

The various publications on both amateur and professional 

photography published by Eastman Kodak Co. are 

described In a newly revised 20-page catalog enUtled "Kodak 

Books and Guides." 

SOUND-EQUIPMENT CATALOG L-1723 

Different types of sound equipment made by Stephens 

Manufacturing Corp. are described In a fully Illustrated 

catalog published by the firm. Everything from price, performance 

and number la Included. 

SEPTIC TANK ADVICE L-1724 

Septic tank problems and their solutions are discussed fully 

in a pamphlet distributed by Safeway Sanitation Co. The 

material contains specifications, diagrams and other features. 

LENS INFORMATION L-1725 

WoUensak has issued a single sheet describing its new Varl- 

Pocus lens. It Is claimed to be "one lens for all screen 

sizes." 

TOLL-COLLECTION DATA L-1726 

A brochure Issued by Electronic Signal and Instrument 

Division of Neptune Meter Co. describes Its electronic tollcollection 

equipment, which is also adaptable to drlve-lns. 

]wo Use These 

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square. 

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PRODUCTS ADVERTISED IN THIS ISSUE 

ADMISSION CONTROL SYSTEM, ORIVE-INS 

K-HIII Signil Ce.. Inc 49-B 

ADMISSION SIGNS 

Edgar S- Bo«rralfi o7-B 

Ftdtril Sign t Slgnil Cwp. 46-A 

APERTURES PROJECTOR 

UVab Mtekini Works 6»-A 

ATTRACTION BOARDS AND LETTERS 

Aillv Silhoufllt LiUtr Ca 14-B 

Wagnv Sign Strrlci. Inc 5-A 

BOTTLE WARMER 

Jobil Prodnrti Co. 31-A 

CANDY 

Henry HtMt. Inc 

.Sl-C 

CANDY FLOSS MACHINES 

Concwiion Supoly Co. 34-D 

CARBON SAVERS 

Call ProdiKli Co. 5B-B 

Piyni Product! Ca 66-A 

CONCESSION CARTS 

Walky S«ntlce Co. 31-B 

CONCESSION EQUIPMENT. DRIVE-IN 

Concmion Supply Co. 34-0 

Jobil Producti Co. 31-A 

Walky S«riict C«. 31-B 

DRINKS. SOFT 

Coca-Cola Co- Z-* 

Pepu-Cola Co. 28-A 

DRINK VENDING MACHINES 

Coca-Cola Co ,2- 

J. H. Ktfntj k Co- 34A 

Manlty. Inc 33-A 

ELECTRIC GENERATOR 

H«rtn«r ElKlrie Co 59-A 

FIREWORKS DISPLAYS 

Ubtrty Oiiplay Fireworks Co. 49-A 

FILM RLWINDER 

Goldberg Brothers 44-B 

FLOOR MATTING 

AacrkJii Mat Cor» eS-A 

FOUNTAINETTES 

Supvior R(

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II 

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WiH^ 

Questions 

and Answerl 

This regular Modern Theatre feature is conducted by Dave E. Smoliey, contributor to many 

importont magazines on maintenance and editor of Better Maintenance Magazine. Questions from 

exhibitors are welcomed. Address them to Theatre Maintenance, The Modern Theatre, 825 Von 

Brunt Blvd., Kansas City 24, Mo. Enclose stamped, self-addressed envelope for personal reply. 

) FLOOR COVERING FOR LOBBY 

/ have a lobby 25 feet long and the 

dine is about 2V2 feet. The floor is wood, 

would like to know what material I could 

t that would be non-slipvery when wet. 

have thought of tile but am afraid this 

ight be too slippery. I sell popcorn in 

e lobby, so the material would have to 

oil-resistant. What do you suggest? 

y durable. 

It is obvious that neither asphalt nor 

rubber tile would do since they are 

th affected by oil and grease. Therefore, 

would recommend one of the vinyl tiles, 

d if you think the 100 per cent vinyl tile 

too expensive, use one of the semi-rigid 

which are considerably cheaper and 

They are attractive and reitant 

to oil and grease and, by first layg 

an asphalt-saturated felt underlay- 

:3nt, the vinyl floor can be readily inlUed 

over your vifood floor. As for being 

ppery when wet, almost any kind of floor 

will be slippery when wet. Therefore, I 

recommend a corrugated rubber runner on 

the incline and would consider it wise to 

use such a runner the full length of the 

lobby, from the entrance to the foyer. This 

is done in many theatres and is the best 

safeguard against slipping, even in wet 

weather. Also it will be a protection to 

your floor. As you may know, there are 

now floor waxes containing silica which 

are quite slip-retardant and which you 

could apply over your tile. 

O 

CLEANING NEW ASPHALT TILE 

We have just installed asphalt tile. It 

is soiled but we were told not to tvash it for 

a week or two. How can we keep it presentable 

until we can wash it? 

f^ One authority says a new Installation 

of asphalt tile may be washed with 

soap and water after 72 hours. The 

Asphalt Tile Institute recommends waiting 

"several days" during which period It 

may be damp mopped. The delay is due, 

of course, to the adhesive which cements 

the tile to the subfloor. It should be 

ihorouglily set before water seeps down 

between the tile. 

r> SOL-PROOF CARPETING 

We have heard there is a preparation 

that can be sprayed on carpeting to make 

the carpeting soil-proof. Can you tell us 

anything about it and where it can be obtained? 

f^ 

Tile Du Pont Co. of Wilmington, Del. 

has developed a material which, when 

sprayed on carpeting, is said to delay soiling 

the carpeting for as long as six months. 

Any Du Pont branch wiU tell you where 

the material can be obtained. 

Q STAINLESS STEEL WOOL 

r ON MARBLE 

We have a marble floor in our lobby 

and have noted what you say about cleaning 

it with steel wool. You say particles of 

the wool left on the floor may rust and 

stain the marble. How would it do to use 

stainless steel wool? 

H Stainless steel wool would, of course, 

eliminate the danger of causing rust 

stains, but it is very much harder than 

regular steel wool and might scratch the 

marble. When an abrasive is needed on 

either marble or terrazza, it is safer to use 

a mild abrasive cleaning powder. 

RB'SiAT with the 

IRWIN 

COMET 

...ITS A SOUND, 

SELf-UQUIDATlNG 

INVESTMENT! 

Now that you again have 'em coming, don't lose 'em v/ith old, 

inferior or uncomfortable seating. Re-seat with the IRWIN COMET chair. It's 

designed and built to provide that extra measure of comfort and good 

appearance that keeps your customers coming back again and again. Its 

newly improved construction assures exceptionally long and dependable 

service with a very minimum of maintenance cost. Write today for complete 

details on how you can boost profits by re-seating with the modern-to-the-minute 

IRWIN COMET, the investment that quickly pays for itself. 

RWIN SEAJiNG&fUfam 

GRAND R A P I D S M I C H I G A n'' 

I'XOFFICE :: July 2, 1955 S3

, from 

I 

two 

plate 

PROJEQION AND SOUND 

Eighth of a Series on Leading Sound Equipment 

STEP-BY-STEP SERVICING OF SOUND SYSTEM! 

8. Maintenance of Sfelma Perspecta Sound, Triple-Channel Sfereosound 

By WESLEY TROUT 

This month 

we present some interesting 

data on the 

Stelma -packagetype" 

stereo Eunplifier 

system for theatres 

not 

presently 

equipped for stereophonic 

sound reproduction. 

The Stelma 

Perspecta sound integrator 

has advanced 

Wesley Trout 

circuit developments. 

rugged construction, extra heavy 

duty components, and com£s complete with 

all necessary system switching, perfect 

monitoring, metering, and volume control 

facilities— all factory-wired and tested. 

AUXILIARY UNITS, SPECIAL ORDER 

Switching facilities accommodate magnetic 

pickup equipment, and rack space is 

allowed for magnetic pre-amplifiers, 

change-over relays, and fourth-track surround 

speaker control and amplifier equipmeni. 

Auxiliary apparatus of this kind, including 

penthouse sound heads for magnetic 

sound reproduction, can be supplied with 

Stelma package systems on special order. 

The company invites inquiries regarding a 

complete package system for any size theatre. 

A newly developed Stelma triple-channel 

power amplifier works directly from the 

Perspecta sound integrator lor from magnetic 

pre-amplifiers ) to provide three highquality 

stereosound channels suitable for 

feeding any standard stereo stage loudspeaker 

.system. Each channel delivers 25 

watts of audio iwwer at less than 2 per 

cent distortion, which is adequate for all 

excepi the very largest theatres, using 

speaker equipment of normal efficiency. 

Due to heavy duty components, advanced 

enBlncerlng design and new circuit developments, 

this equipment will give practically 

trouble-free operation. 

A MASTER SELECTOR SWITCH 

One of the many features Ls the master 

MOund track selector switch which altow.s 

operation from Perspecta .sound stereophonic 

uiJticul trucks, from magnetic stereo 

truck.s Mf muKnellc .stjuiid heads and preampUfliTs 

are added to system 

i 

iioii- 

I'erspecta optieul tracks using the originally 

iiuitalled sinKle-cliumiel .sound .system us 

emergency equipment. For the latter type 

of operation an auxiliary toggle 8wltch connects 

the center speakers directly to the 

urlglnul output amplifier. Too, all controls 

and NWltclie.s are protcetcd uKuliLNt dust 

nnd struy electrical fields by metal covers 

Monitoring and metering facllltlM provide 

both audio and visual checks on stereosoimd 

operation for jierfect sound reproduction. 

The monitor speaker unit is a 

high efficiency type requiring very Uttle 

power drain from the amplifiers, and gives 

a complete check on sound output. 

Output tubes are type 5881. "ruggedized" 

version of 6L6G, recently developed for 

improved reliability, longer life and better 

sound output. However, one may use. in 

emergency. 6L6Gs at some sacrifice in 

these characteristics. Stelma. Inc.. developed 

a new circuit which gives wonderful 

sound reproduction, using the following 

tube complement:

I The 

pecta sound track and stereosound results. 

lay a single-channel optical print (a 

.ewsreel, for an example), and the Stelma 

iitegrator switches the sound over autonatically 

to the theatre center loudspeaker. 

only additional equipment needed, 

n addition to the Stelma sound system, 

5 two extra loudspeaker U7iits to match the 

^cnter one you are using for stereovhonic 

ound, unless, of course, you already have 

hree loudspeaker units for magnetic sterosound. 

Then all you need is the Stelma 

Iitegrator with switching unit. (Three 

lower amplifiers are needed for stereoound). 

Briefly, let's cover a few of the high 

loints about installation of the Stelma inegrator. 

We present a block drawing of 

his equipment installed without magnetic 

ound system and with magnetic pre-amp- 

.:fiers and switching arrangement, which 

e think shows the reader how simple the 

astallation really is. 

SELECTING THE SPEAKER SYSTEM 

The size of the theatre auditorium will 

etermine, in every case, the choice of the 

Dudspeaker system (the number of high 

nd low frequency units). In a mediumize 

auditorium only one high and one low 

i'equency speaker is necessary, but in 

irge auditoriums it may be necessary to 

nstall two of each in one unit, in order 

secure complete coverage. Each speaker 

init (three units for stereosound) should 

spaced as per instructions given in this 

le 

lepartment on stereosound installations. 

t is very important they be spaced equal 

listance apart in order to obtain the deired 

stereophonic result with three units. 

Ve are presenting a photograph of a typ- 

:al loudspeaker unit used in stereosound 

nstallation for best sound reproduction 

nd frequency coverage. 

While we are on the subject of speakers, 

lay we give you these tips on checking 

heir installation. First, follow the intruction 

given in this series of articles on 

istallation of theatre speakers. After 

roperly mounting these units back of the 

creen, and before the back of the en- 

Electronics Holds Great Promise for Theatres 

Perspecta and magnetic recorded 

sound tracks have brought more "realism" 

and high quality sound reproduction 

into the motion picture theatre. 

Perspecta stereophonic sound has been 

field-tested and in operation a long 

time, and has proven very successful in 

operation, low in cost and installation. 

The idea on which Perspecta sound is 

based is amazingly simple. The sound 

track is identical to the optical sound 

track the producer and exhibitor have 

been using for years. The only difference 

are three low frequency tones added (too 

low to hear) for the operation of the 

integrator for "directional-volume" signals 

which continuously direct speech 

and music into any or all the three 

speaker units back stage for stereosound. 

The equipment is automatic and 

very simple to operate. 

We would like to point out that you 

can secure exceptionally fine sound with 

optical recording if it is properly adjusted, 

and the full frequency range will 

closure is closed, there should be made, 

with a good oscillator, a thorough check 

of the speaker units to determine that none 

of the voice coils are rubbing. This is 

done by connecting the audio signal generator 

through the power amplifier to 

each speaker unit in succession. In other 

words, each speaker unit should be tested 

to make sure it is working and is phased 

correctly. Bear in mind the voltage must 

not be too high when fed into speaker 

units, generally around five volts, and only 

the frequencies from 20 to 200 cycles are 

necessary for checking any type of theatre 

loudspeaker. All connections should be 

made electrically firm; it is very important 

the correct-size wires run to speakers. 

be reproduced. With the equipment 

correctly adjusted for your particular 

auditorium, a good crossover and high 

quality loudspeakers, you will obtain 

very satisfactory sound which will be 

pleasing to the ear. High fidelity sound 

can be secured from the Stelma sound 

system. The writer has never had a 

complaint from any installation of Perspecta 

sound system.s—only high praise 

of the fine quality sound reproduction. 

Progress will never cease in new developments 

for the motion picture theatre—some 

day there will be an electronic 

device for automatically controlling 

the sound volume in the auditorium, 

adjusting it as needed for the number of 

people in the house; perhaps we will also 

see the day when the focus of the picture 

will be electronically controlled for a 

razor sharp picture. 

In the writer's opinion, electronics 

will play an important part in new developments 

in projectors and light control.—W. 

T.

. 

SERVICING 

SOUND SYSTEMS 


A block diagram 

showing arrangement 

of components when 

Perspecta sound system 

is used in conjunction 

with multiple-track 

magnetic 

sound equipment; 

components marked 

in black are already 

in the booth Stelma 

equipment is rery 

easy to add to present 

equipment Stelma 

Perspecta sound 

equipment required 

can be obtained as 

separate units or in a 

riOJKTOt 

WI1H SIANO»«D 

SINOIE OFIIC»l 

SOUND HEAD 

ment. Tubes should be taken out at least 

every three months and checked In a highquality 

tube checker. Keeping the equipment 

clean, contacts tight, with good vacuum 

tubes is all the servicing necessary, as 

all components are extra heavy duty and 

should give long service. 

The Stelma Perspecta sound triple-sound 

stereophonic amplifier system is supplied 

completely assembled, and with all rack 

Interconnection cables furnished and connected. 

Conduits lor external circuits may 

enter rack channels either at the top or 

bottom. Rack and panels finished in standard 

Navy gray baked enamel. Total weight, 

140 pounds. Total power requirements, including 

integrator, are 400 watu, 115 volts, 

50-60 cycles. 

Locking-type, continuously variable input 

level controls for each channel allow 

exact stereo balancing. Channel input circuits 

are easily changed from low impedance 

to high impedance bridging type for 

special applications by disconnecting terminating 

resistors. 

In the projection room the film is 

passed through and scanned by the conventional 

standard optical sound head. 

The mixture of speech, music, and "directional-volume" 

low frequency tones are fed 

into the Stelma integrator. The Stelma 

integrator is the "heart" of the system. It 

completely assembled 

package, prewired and mounted in a 25-inch open rack suitable for wall or floor mounting in the booth. 

56 

You may 

be the smartest 

ÎS 

Your usherettes may ^j^.r,'^Tr^r^',r-,n-f^y 

BUT 

r^r-v-\r 

ndi^^^^r^^r 

EVERY PERFORMANCE 

STILL 

MUST BE PERFECT! 

A perfect pcrformonce callt for equipment ttiot rolli in lop thope from 

eorlioit matinee to midnight ihow. The bett man to keep it that way 

it on expert RCA Theatre Service Engineer. And he'i the only man 

who't backed by all the broad technical retourcei of RCA. 

RCA SERVICE COMPANY. INC. 

A k'jdiu Cutpufutiun tjl Aftioni-u jublidiary CamUon, N, J. 

responds to the low frequency "directi( 

volume" signals and continuousljthe 

speech and music into any or all i 

the three separate channels for stoMi 

soimd. 

Next to good quality performance. 

is probably no requirement of theatre 

lifiers more severe than that of reliabUW 

In all theatre equipment, continuity 

operation is a very important factor. Ve; 

large financial losses may be incurred n 

quickly if some component fails to wo)J 

when the house is full of people, and tti 

is especially true of amplifiers. Low-col 

design cannot be tolerated in the man^ 

faclure of high quality theatre sound sj. 

lems as in a public address system. Ther 

fore, Stelma, Inc., has designed its equl 

ment for quaUty sound reproduction ai 

trouble-free operation, using only hlgi 

grade components such as transformei 

resistors, condensers, and mounting ne 

and cabinets. It is due to these high gni 

components and electrical design that tl 

customer is assured of long service wl 

only an occasional service checkup, pa 

ticularly the checking of the vacuum tub 

and voltage. 

CONSIDEftABLE GAIN NEEDED 

The signal voltage developed in the ph 

to cell of the sound head is very smi 

in magnitude and considerable gam u 

amplification is needed to drive the stft 

speakers. In the newly designed St«li 

sound system this is taken care of to r 

produce sufficient output power of it 

high quality. 

In order to obtain clear, brilliant souj 

reproduction, the sound head lens must 

kept free of oil and dirt, and it must 

kept in perfect focus. Once the sound le 

is correctly set. no furtlier adjustment 

necessary for a long period of time; Ji 

cleanliness and freedom from surplus c 

It is of paramount importance, using I 

Stelma integrator, these sound mainte 

ance tips be carefull.v followed for qu»U, 

stereosound reproduction. The same adtrfc' 

of course, applies to running the regul 

optic sound track. 

CHECK PROJECTOR SPEED 

May we also bring to your attention V 

importance of correct speed of your pr 

jector? It should be checked at least e», 

four to six months. 

Weak volume, poor quality, loss of bit 

frequencies, is usually caused by a bl»c^ 

ened or ImpropcrLv focused exciter UO. 

or a dirty optical system. I 

After Instullntion ol tlu- intctirulor. t 

InstiiUer .should carefully ndju.si the outp' 

of the amplifiers so they are uU equ 

This is accomplished by the adjustme 

screw on each channel as we have f 

plained elsewhere In tills article: tills • 

Justnu-nt should be checked at least etf 

two moiitlis for perfect results, U is ft 

erally desirable to adjust the main amp 

fler output In siiih a muiuu-r tlmt the 

outside channels run approximately 3 

higher than the center channel Ui enltaiij 

Continued on pof* ll 

The MODERN THEATRE SEC 

r

r 

r low ^ûailabie 

NATIONAL SINGLE PHASE 

SELENIUM PLATE RECTIFIERS 

I 

r 

for large-screen drive-in theatres 

^ 

i ^• 

%',*• 

NATIONAL 

ii;i»«m 

which should burn the new carbon trims at high amperages 

but do not have three-phase current 

readily 

available. 

A full line of models to meet every requirement. 

Wide range power output adjustment while 

the arc is burning. Reliable operation ir damp climates. 

Fan ventilated. No warm up period required. 

Three-year sliding scale guarantee on rectifier stacks. 

National has a complete line of selenium plate and tube-type 

rectifiers for use with all carbon trims. 

^^^^^^^^^^^^^

; 

SERVICING 

SOUND SYSTEMS 


the desired spatial effect. We have found 

this setup to be more satisfactory- and 

Is being done by most all engineers wanting 

to obtain best results in stereosound 

reproduction with Perspecta systems. 

NOTE: In order to make correct adjustments 

with Stelma and Pairchild Perspecta 

sound systems, It Is absolutely necessary 

you have the Perspecta stereosound 

calibration reel plus a good-quality, vacuum 

tube voltmeter. At tube sockets and 

other points In the circuit, use a 20.000 

fhm-per-volt multimeter for accuracy. 

Only well-known brands of test equipment 

.-hoiild be used with this fine equipment, 

cheap, poor quality test equipment may 

damage equipment. Furthermore, doni 

make any tests or adjustments until you 

carefully study instruction sheets sent with 

the equipment, and also read servicing 

data given in this article and previous 

articles in this department. Don't make 

any adjustments unless you are sure the 

equipment needs It. 

We are sure any intelligent projectionist 

will have little trouble in operating and 

servicing this sound system, once the 

QU 

dirts 

all* 

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kiiifi" 

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at 

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SPECIAL APERTURES lor all 

CinemoScop* Ratios from S4 pr. 

Qo.n(^'iatulatio.*U ta /iaâ^îce / 

OH, 

Ui*Uf, 35 yea^ y

1 )es 

1 ant 

] 

iiicant 

! to 

• 

s 

I rable 

1 and 

fe operation and perfect contact, old 

and dirt should be removed by 

aning with a lint-free cloth and solvent 

h as carbon-tetrachloride, taking care 

bend any parts while cleaning. This 

.ice applies to commutator-type used in 

h class equipment. 

TO LUBRICATE OR NOT? 

Engineers' field reports indicate that in 

alities where humidity is low. with condust 

flying in the air, longer pers 

between cleanings of the volume conchangeover 

switches are obtained 

b completely omitting lubrication as any 

a-ase will collect and retain dust. Now 

1 localities having considerable contaminon 

of 

the atmosphere by smoke, indusil 

gases, salt spray, etc., the opposite is 

e. The hard drawn copper contact segnts 

and the beryllium copper contact 

sers are exceptionally resistant to corlon, 

but such action is still further reded 

by a light film of good quality lubsuch 

as watch or clock oil, or a cont 

lubricant such as Davenoil. We 

talking about a commutator -type 

still 

ume control. Other types will be disused 

in a future article. However, many 

of volume controls, when they become 

ri,sy and otherwise defective, must be repced 

with new controls, the cost not 

t ng very much. 

.Vhen installing a new volume control, 

easy and sure way, if you don't have 

jiviring diagram, is to unfasten the deft 

ive one, remove one connection at a 

tie and solder to the same terminal on 

t ' control you are installing as the old 

^ In this manner you will not have any 

iuble and you will have all the connec- 

tions right. In the present day modern 

audio amplifier, volume controls are rugged 

in construction, enclosed so they will not 

collect much dirt. 

COMMENTS—We have tried to present 

the mere important servicing tips on Stelma 

Perspecta sound systems that should 

prove interesting to the readers of this department. 

We would like to bring out a 

few more important tips you should keep 

in mind about this system for stereosound. 

lai As we stated elsewhere in this article, 

in order to obtain perfect performance 

from Perspecta systems, keep good 

sprockets on the sound head: see that 

film tracks correctly pass the scanning 

beam of the sound lens: keep the lateral 

guide rollers correctly adjusted and turning 

freely ; keep sound lens in correct focus 

in order to secure clear, crisp .sound and 

all the frequencies reproduced, and see 

that the speed of the projector is correct. 

The design of the integrator is such it 

will allow speed variations of plus or minu.s 

4 per cent. A speed indicator may be secured 

from most any theatre supply dealer. 

ibi 

The power supply for any electronic 

device is a very important unit, and very 

much so for theatre amplifiers. The loss 

of power supply will make any sound system 

inoperative, or any defect in the supply 


I' quality of sound reproduction depends on the 

my units that complete a sound system. The 

s ict/on of loudspeakers for either optical or mag- 

"ic sound systems is extremely important, more so 

lay with TV's high fidelity sound. In order to 

cipcte, your sound reproduction of music and 

sech should be the finest obtainable; this can only 

t accomplished with the "right type" of speaker 

I 

your theatre auditorium. In the above photo- 

9pft is pictured a typical loudspeaker setup, cons 

ing of two low and two high frequency speakers 

c the very latest design in theatre loudspeakers. 

is a unit more for the de luxe theatre; in 

filler theatres, the same design and only one 

'< and one high is necessary, of course. There are 

oer types of speakers, lower in price, that will 

" a pretty fair job, but, remember, you get what 

y pay for in purchasing electronic equipment— if 

y 

can, buy the best! 

no mystery that adequate screen lighting demands an adequate 

It's 

power supply. This is especially necessary with today's wide screens, 

requiring more light over a large area. 

The Hertner HT 135/270 Transverter meets these needs and gives 

users an ample source of constant D.C. power. The generator has a 

capacity of 90 volts and is designed for continuous operation at 135 

amperes with a capacity for 270 amperes during changeover period. 

Complete installation includes Control Panel Type G and the Dualtype 

HD 100/140 Rheostat. 

For all the details of the many fine features of the HT 135 Transverter 

write for Bulletin No. 30 IB. 

Dittribuled by National Theatre Supply. 

In Canada : General Theatre Supply Company 

THE HERTNER ELECTRIC COMPANY 

12690 ELMWOOD AVE. . CLEVELAND 11, OHIO 

MOTORS • MOTOR GENERATORS e GENERATOR SETS 

A SUBSIDIARY OF GENERAL PRECISION EQUIPMENT CORPORATION 

'iXOFFICE : : July 

2, 1955 59

I 

SERVICING 

SOUND SYSTEMS 

Continued from preceding 

I 

Will cause incorrect voltages at the i 

elements and will cause trouble in any 

of a soimd system. Therefore the 

tifier tube or tubes should be given spt 

attention, and the voltages should be n 

sured periodically with a voltmeter of 1 

quality so the readings will be accui 

Any incorrect reading at any pwint al 

the circuit should be corrected. Check ir 

ufacturer's schematic and voltage n 

mendations. In Perspecta sound sy; 

in order for the integrator to work 

fectly. voltages are very important 

to remember. We suggest you check 

rectifier tubes at least every ttvo 

Filter condensers, in the power 

should be checked regularly. Except 

rectifier tubes, which generally give 

service if a well known brand, you wUl 

all the components of extra hea\-y ( 

tjTJe in Stelma equipment for theatj 

Scene from The Seven Year Uch,' 20th Century Fox 

CinemoScope Production. 

Gross more 

every week 

with your 

Bausch & Lomb 

Super Cinephor 

Projection Lenses 

PERFECT- PICTURE PAIR 

CHECK BEFORE ADJUSTING 

 

exciter lamps, using new lamps for n; 

For those who don't 

!• 

to inyeit to* mucfi mff 

in test eifuipment, he% 

a imall, compact ir>me«?r, 

5,000 ofimi |^ 

»o/( semitnity, whic' 

zkoy tor checking 

Yot 

do considerable sen $f 

with this instrument 

can be kept in 

your i 

cabinet. It will meti 

tolts, resistances, dbt, 

lasy to learn and use when serricing Stelma M 

ment and other sound systems. Details will be 

on receipt of self addressed, stamped enrt 

t 

Count on Marilyn to brin 

in . . . and count on )()ur 

I'trfctt-Ficture Pair to b 

them hijck, wc-t-k after 

week, to enjoy t(xlay's 

clearest, bri^litesi fullitreen 

views. (.'oin|)kie 1 

for all jirojectors . . . for 

llieatres and drive-ins . . 

for Wide Screen, Cinema 

Suj)erSto2>c. 

SEE THE BIG DIFFERENCE 

ON YOUR OWN SCREEN 

IN FREE DEMONSTRATION 

Wrllf today (or demonstration, 

und for CuIuIok E-I23. 

BBU«ch «c Lomb Optlcnl 

Co.. 72043 St. Piiul St, 

Rocheiitcr 2, New York. 

ing adjustments. Using the test reel 

other test equipment we have told 

about in this iirtiolo. you will find 

integrator quite simple to install and 

vice, if service data is strictly foUov 

The equipment is adjusted for peak ;: 

foimance when it leaves the factory, 

we have always found It necessary to| 

some readjusting after installation. In 

der to secure satisfactory sound rcproc 

tlon. 

id I 

A 

very iniportnni detail to romi 

ber in inaiiiienance ol this .sysicm is: 

only well known brands of vacuum lu 

being sure the push-pull stages 

matched tubes for quality sound reprodi 

tlon. For best results, vacuum ti 

should be carefully selected and teste* 

an exira-hiKh-quallty tube checker by 

who knows how to properly cheek tl 

for audio amplifiers. Maiiv limrs I h 

chrrkfd tubfs. usrti in critical sliuirs^ 

av\pll/tcrs. and fiiiiiid Ihcvi unsuitnhlr W 

l)cak pcrforttmnce. 

Continued on pog^ 8 

60 

Tl... MODKRN THEATRE SECT^

America's Finest Speaker Belongs 

in 

YOUR Drive-in! 

Get Unsurpassed Quality! 

Perfect Tone! 

Proven Performance! 

Rugged but light DIE-CAST ALUJVtINUM 

SPEAKER CASES ... 4" GENERAL ELECTRIC 

SPEAKER UNITS (the original oluminum voice 

coil design). .ANODIZED ALUMINUM SPEAKER 

CONE PROTECTORS (the best protection 

against weather and vandalism) . . . FULLY 

RECESSED VOLUME CONTROL KNOB (it's 

tamper-proof) . . . BAKED ENAMEL FINISH 

(light silver over line chromate underbase) 

. . . STAINLESS STEEL CASE SCREWS (they can't 

rust) . . . ENCLOSED VOLUME CONTROL (dust 

resistant and it has a full off position) . . . 

PLASTIC HANDLE (even the children have no 

trouble handling the speaker). 

•With straight cords. Koiled Kords slightly higher. 

MANUFACTURED BY INTERNATIONAL PROJECTOR CORPORATION . DISTRIBUTED BY NATIONAL THEATRE SUPPLY 

SUBSIDIARIES OF GENERAL PRECISION EQUIPMENT COKHril,/. I . 

BOXOFFICE : 

: July 

2, 1955

It's a for cry from the muliiplicity oi sound ar>d projecth 

equipmertt shown in tfie booth of the presentdoy theatri 

below Ithe Penn, Pittsburgh, Po J to the "D Spec" ottocfcl 

ment at left which provided soundon-disk talking picturel 

in 1928 Note the turntable which hod to be in rigii 

synchronization with the silent filrn in the projector^ 

this case a Simp/ei When it wasn't, we hod talkim 

horses in western pictures. 

FROM D-SPEC ' TO STEREOSOUND 

IN JUST ONE GENERATION 

Unit Brought First 

Sound to Screen 

By F. C. DICKELY* 

HE ANNOUNCEMENT Of the 35th Anniversary 

issue of BoxoFFicE has awakened 

a train of memories which has carried the 

writer of this bit of nostalgia back through 

the years of silent films, the advent of 

disk-and-film, sound-on-film, and lo. the 

present-day miracles of multiple-track, 

magnetic stereophonic sound. 

Each time our staff of field engineers 

supervises the installation of present-day 

sound equipment, my mind travels back 

to the exciting days which saw the first 

transition of sound-on-disk to sound-onfllm. 

Memory conjures up again a picture 

of the contrivance known to those in the 

sound engineering field as "D-Spec," the 

word "spec" being an abbreviation of 

"specification." 

AN ARCHAIC APPEARANCE 

I ase the word "coiilrlvunce" with no 

thought of dlsparagment, as In Its day and 

age. "D-Spec" represented a remarkabli- 

U'chnlcal advance. It Is simply that the 

comparl.sfjn with the delicate, highly complex 

I'IcctronIc nchlcvcmcnUs of today In 

the form of penthouse reproducers glvithe 

"D-H|X'C" an unl>-llevitbly nrclialc up 

pearance. It Is remindful of the fact, however, 

that the iraiisiiioii from sound-ondisk 

was similar In some resp 

used by all the U. S. armed services. Ac 

cording to the companj'. the system hn 

been tested and approved by C. R. Fine 

inventor of Perspecta sound system for slereosound. 

The Stelma equipment requires Tery UtUt 

space In llie projection room Ruck l.s 3! 

mi'hos hlKl). 21 inches wide, 11! liu-hes di-ep 

:iMd IS suitable for floor. wiiU or cellliu 

inuuiitliiK All components and unlt.s an 

easy to get at and service; all tubes c«i 

be checked and replaced quickly. 

Voltage- 

III iiiiy iK)int can easily be cluvked will 

a hiKli quality voltmeter or multimeter. / 

(luiKiiim Is furnished with each .system 

iiiid complete Instruction she«ta. 

62 Th« MODERN THEATRE SECTION I

;ar-Top Marquee to Promote P-1337 

heatre Film Attractions 

FOR MORE 

INFORMATION 

effective the controls must be used with 

the special ballasts, according to the 

makers. The wiring involved is different 

from that used to control incandescent 

lighting but is said to be equally simple. 

USE Readers' 

Bureau Coupons, Pase 51 

All-Electric Coin Changer 

And Paying Machine 

P-1341 

Theatremen now can promote current 

lills and other attractions wherever they 

;o (in a car) with the Auto-Marquees proluced 

by Auto Marquee Co. The traveling 

lisplays are constructed of a laminated 

omposition specially treated for durability 

nd finished in bright colors to win atention. 

Though easy to change, the 

iright red letters, which are mounted on a 

fhite background, are said to stay in place 

mder all driving conditions. Measurenents 

of the marquee are 22 inches high, 

;5 inches long and only T's of an inch 

hick to reduce wind resistance. As an 

idded convenience, the units are equipped 

nth hinged supports to permit tilting when 

he car is driven into low garage openings. 

-.ess letters, each weighs 32 pounds. 

êw-Type Attraction Light P-1338 

:or Drive-In Theatres 

Drive-in owners looking for new ways of 

attracting attention at their operations 

>viU find the Hi-Ball introduced by Trippe 

.'vlanufacturing Co. of interest. It consists 

jf a gleaming ball which throws rays of 

light in all directions from a reflective 

screen along with a powerful, revolving 

flash from a parabolic mirror turning once 

1 second. The nine-inch dome is con- 

structed of a heavy non-fading plastic. 

Domes are available in green, amber, blue, 

red and clear. Spun copper is used for the 

base and body of the unit. It operates from 

a 

120-volt AC outlet. 

Cleaner for Septic Tanks P-1339 

At Drive-in Theatres 

Drive-in owners 

should be interested 

in the new Formula 

PX-11, a liquid rich 

in micro-organisms 

capable of digesting 

and breaking through 

sludge barriers in 

septic tanks and cesspools. 

If used at the 

first sign of stoppage, 

the bacterial agent 

will clear baffles, pipes and cesspool side 

walls without corroding the pipes or killing 

the other necessary bacteria by gradually 

liquifying the undigested obstructions. Because 

it contains no harmful chemicals, it 

is absolutely safe to handle and is applied 

by simply pouring it into the toilet and 

flushing. An application of one quart to 

every 500 gallons in capacity is recommended 

by the makers, the PX-Lab Co. 

Device for Control P-1340 

Of Light Intensity 

The light intensity of rapid-start fluorescent 

lamps may now be controlled 

cheaply and easily by using the new Luxtrol 

light control manufactured by the 

Superior Electric Co. Used with special 

ballasts, it is said to not only achieve 

effective intensity control but eliminate 

problems of warm-up time and tube replacements 

inherent in more complex electronic 

devices. Luxtrols are available for 

all circuits regardless of capacity. To be 

Claims made for products described editorially 

on this and other pages are token from the 

manufacturers' 

statements. 

The newest thing in coin changing and 

paying machines is the all-electric "400" 

series introduced by Coinometer Corp. By 

using electricity for power and separating 

the keyboard from coin-ejector unit the 

"400" is said to offer several advantages 

over more conventional models. The keyboard 

may be placed at any point convenient 

to the cashier and the ejector 

where it is most easUy reached by the 

customer. Electric power also means quiet 

operation and increased coin capacity. 

Built-in safeguards combined with the 104- 

key control also assure rapid and accurate 

change making. Special wiring or tools are 

not needed to install the "400" which 

has a glare-proof keyboard and a gray 

wrinkle finish. 

Tar-Base Coating to Seal P-1342 

Asphalt Surfaces 

Effective protection against the deterioration 

of asphalt surfaces used in theatre 

and drive-in parking areas has been developed 

by Bitucote Products Co. Called 

Tarcote, the new product is a tar-base 

coating which stops the destructive action 

of frost, oxidation, acids, salts, alkalies 

and the actinic rays of the sun. Neither 

additives nor mixing is required of Tarcote 

which may be applied cold directly from 

the container by means of brush, squeegee 

or spray equipment. It is also said to be 

safe and harmless to use, as it does not 

contain solvents or toxic ingredients. Coverage 

for Tarcote, which is packed in five 

and 55-gaUon containers, is estimated at 

one to two gallons per 100 square feet on 

old surfaces and one gallon for every 225 

square feet on new surfaces. 

30X0FFICE : : July 2, 1955 63

A 

The 

STRONG 

ELECTRIC 

CORPORATION 

Toledo 

"The World's Largest 

Manufacturer of 

Projection Arc Lamps" 

Baiute^ 

Inexpensive Method to Control P 1343 New Equipment Announced P-1; 

Corrosion in Cooling Equipment For Stop-Motion Pictures I 

Micromet Plates produced by Calgon, 

Inc.. are claimed to be a simple and effective 

way of controlling scale and corrosion 

in the recirculating water systems of airconditioning 

and other cooling systems 

used in theatres. The plates, which are 

composed of hard-to-dissolve phosphate, 

are placed in a plastic mesh bag and placed 

directly in the water spray inside the cooling 

tower or evaporative condenser. The 

system eliminates the cutting of water 

lines or the need for special plumbing. 

For every 20 tons of capacity, one or two 

bags are needed. Plates may be ordered 

in five-pound cans or 100-pound drums. 

Changes are needed only every six months. 

Up to ten pounds may be placed in the bag. 

For motion picture producers, special 

fects laboratories and others of the anin 

lion industn'. S.O.S. Cinema Supply Co 

has introduced a new line of Tel-Ant 

products which includes a Tel-Animasta 

and Tel-Anamaprint, hot press title n 

chine. Both units are to be used in stc 

motion photography. The Tel-Animasta 

is a combination of photo enlarger, mo 

camera, micrometer and rotating tal 

Designed for quick and easy op>eration 

widths from four to 12 inches in incremei 

of 1 20 inch, the unit is said to "guars 

tee unquestionable accuracy through p: 

else registration of art work." The T 

Animaprint is claimed to be the first lo 

price hot press developed to produce DriS 

terial for the motion picture and TV )•' 

dustry. It also offers perfect reglstraflk 

with either paper or acetate cells. It 

capable of handling any size or style 

printer's type in its nine-inch typehoUi 

which may be set at any angle. It e\ 

nates ink to imprint dry letters ready l| 

instant use. 

Plastic 

Have Full 

Drawer Cabinets 

Visibility 

ilSTlHW" 

••, 

E^'îf^r^-î^î 

P-13. 

Portable Pump for Removing 

Water in Basements 

P-1344 

A handy parts cabinet for mainten 

men and projectionists has l)een develo 

by General Industrial Co. Its main 

tures are clear plastic "See-Thru" drai 

and adjustable crosswise and length* 

dividers for variable compartments, 

drawers also are equipped witli 

catches and slots for lal>els if needed, 

.small 1 4 inches high. 12'2 Inches wide 1 

6 inches deepi cabinets are finished 

silver-gray enamel and come equipped 

rubber ba.ses to protect finished surfa 

Fly Killer Effective Quickly P-13 

And Long-Lasting 

on 

I•is 

35tli 

'J 

A lightweight pwrtable pump has been 

designed by Hypro EnglneerlnR. Inc.. to 

handle minor flooding of bu-senu'iits and 

(ither rooms resulting from sewer back-ups 

and too much rain. Tliunks tu lui iiutomactlc 

vacuum switch that slops the motor 

when the area Is drained, the pump does 

not require constant attendance. The 26- 

puuiid unit Is capable of liftlnK water ten 

feet unprlnied or 22 feet primed at a rale 

of five gallons per minute with pre.ssures 

up to 30 pounds. The ni-ed for n special 

coupler Is elimlimlfcl us llie pumi> uses 

Hlimdard Korden hose attachments. Other 

features Include b '4 h.p. capacitor motor 

with manual reset overload protector and 

a five-foot cord for operation from 110-volt 

outlets. 

To combat files, especially those wli 

have built up a resistance to DDT 

similar Insecticides. Hysan Pri»duct.s 

has developed a new quick-kill Insectlo 

Ply Crystals. Aftvr months of lest 

Hysnn developed a formula with a 

Uilon base which Is claimed to kill 

within three minutes after contact 

also have shown Ply Crystals U) be equ 

effective In destroying fly 1iu*vim> or 

Kot-s. In garbuKe and other refuse It 

a penetration up lo five Inches, 

crystals also can be u.sed to eff«>ct 

aImost-p

Air Drying Unit Combats 

lust, 

Rot and Mildew 

P-1347 Selenium Plate Rectifier 

For 

Drive-In Theatres 

P-1349 

also is available. after dry will raise the nap splendidly. 

A new single-phase selenium-plate rectifier 

is being offered by National Theatre 

Supply Co. to solve the problems of driveins 

which need powerful lamps for widescreen 

projection but do not have access 

to three-phase current. NTS's new rectifier 

Is constructed for efficient burning of 

10 and 11mm regular carbons and 10mm 

Hitex carbons. 

Among the many features of the rectifier 

are its remote control relay, large fan 

ventilator, moisture-proof selenium units, 

air flow protection, and adjustable taps 

for the compensation of supply-voltage 

variations ranging from 10 per cent above 

to 10 per cent below the rated AC input 

voltage throughout the output rating 

range. 

National Theatre Supply also carries a 

complete line of other selenium-plate and 

tube-type rectifiers for use with aU carbon 

trims. 

Dehumidification to combat rust, rot, 

Idew and warping now can be accomilished 

at a new low cost by the Dixie Air Ice Cream Display Case 

P-1350 

yer, according to Adams Equipment Co., Requires Minimum Space 

c, the makers. Company spokesmen 

ilaim the cost has been reduced by elimination 

of the usual cabinet and by cut- 

:ing sales procedures. The units use a 

16 h.p., hermetically sealed refrigeration 

jnit with a Tecumseh compressor capable 

5f handling 10,000 cubic feet. Drying is 

iccomplished by drawing the air over 

;hiUed coils which immediately condense 

he moisture from the air. A 110-115 volt 

AC is required for the operation of the 

linit which is constructed of high-quality 

netal parts. Each dryer is accompanied 

jy a 90-day replacement warranty. The 

ohotograph shows various methods of inuallation. 

j.^îieoted Display Case 

P-1348 

ih ifor Prepared Foods 

A new insulated display case for the merchandising 

of ice cream specialties is being 

distributed by National Market Equipment 

Co. The unit is said to be suited for use 

at theatre concessions area where space is 

at a premium. It measures 27 inches wide, 

30 inches deep and 51 inches high and has 

a capacity of 5 '72 cubic feet. Other advantages 

include maximum visual display 

through a sealed Plexiglas top which also 

stops pilfering. A rear panel is used for 

Prepared foods may be displayed to advantage 

customer service. Each unit is self-con- 

while kept warm and fresh with tained and operates from either 110 or 220 

the Heat-O-Mat display case introduced volts. Construction is of heavy-gauge steel 

by the corporation of the same name. Use which comes with wide choice of baked 

of the Heat-O-Mat allows for the early enamel colors. 

preparation of food in advance of rush 

periods without fear of it going stale. The For cleaning rugs, carpets and upholstei-y, 

thermostatically controlled unit, which 

make a solution of one part cleaner 

maintains a temperature of 200° F., requires 

to six to eight parts warm water. Dip rug 

only three minutes for heating. brush, or any good long-fiber brush, into 

Stainless steel and removable ra-grid glass solution, shake off surplus well, then apply, 

shelves are used in the construction. The rubbing the rug or carpet back and forth 

unit operates on AC or DC currents of 110- with the brush, with and against the nap. 

220 volts and 1,000 watts. A vertical case Finish by laying nap down. Vacuuming 

America's 

Matting 

Largest 

Specialists 

Salute 

BOXOFFICE 

TT 

on its 

35iU 

—•— 

AMERICAN MAT 

CORPORATION 

Serving America's Theatres 

with a Complete 

Line of Floor Matting for 

Promoting Safety, Providing 

Comfort, Reducing 

Fatigue, Furthering Sanitation. 

1719 Adams Street 

Toledo 2, 

In Canada: 

Ohio 

AMERICAN MAT CORP., Ud. 

Windsor, Ontario 

^kRSCREE,^ 

"ôu Can I

' 

— 

The )oUounjig concema liave recently 

filed copies of interesting descriptive literature 

with the Modern Theatre Information 

Bureau. Readers who wish copies may 

obtain them promptly by using the Readers' 

Bureau postcard in this issue of The Modem 

Theatre. 

L-1717 Strong Electric Corp. is now offering 

a folder fully describing its selenium 

rectifier for use with high intensity projection 

arc lamps ranging from 50 to 180 

amperes, single or three-phase supply. Illustrations 

of the rectifiers are included along 

with detailed description of their construction 

and operation. 

I..-1718—A Nrw FOLDOVER being distributed 

by the Ballantyne Co. emphasizes 

drive-in equipment. The material features 

three items: heavy cast-aluminum signs 

for marking ramps, entrances and exits: 

the weatherproof Dub'1-Cone speakers to 

be used with single-track Cinemascope at 

d(epAeKon-U M«llc 

u.. In Ih.olr.. Ih.oughoul Am.rko Av.,ag. I D Hlll|. lion t) M.llr Q CO I) Includlm poiUO- 

.... „ ! n llrraliuiiri! Iiccc»llb. 

ovlng >400 onnuolly It » llko putting monoy £ 

In tho bonk. 

^"" 

• 

-.__ ll"-«l't 

_^ I 

Only S42.50 

""-' 

I ni> &11J iBalf 

fXPONT If your dw'tlcr can* lupply yoy, ord«r dlr»«f f f trw & Hitiiwi I td 

S411 rt*n(ii(i> Nrw Yofk. Lot AngtlM 

— 

' 

'tttBeit 

operations. The ln.stullution.s. which 1 

two deal with gas-fired and oU-flred (| 

naces. respectively. E^ch of the latier 0^ 

are illustrated and contam complete mcl 

sp>ecifications with descriptions of jl 

temps new V-type furnace cooling ccl 

L-1721—A MTTLTI-COLOR bfochure iss" 

by Motiograph, Inc., tells the stor>- i 

illustrates the advantages of using Serv 

F\)ne, the firm's electronic carhop 

drive-in concessions operations. The 

'.t;« 

vice consists of two-way car speak 1 

mounted on a Ughted-menu holder i 

tray which allows patrons to send it 

orders direct to the kitchen and listen 

music while waiting. Use of the new sI 

tem is claimed to speed service, red f 

help, promote goodwill and build both st 

and profits. 

L-1722 Eastman Kodak Co. is now 

ing a revised edition of its "Kodak 

and Guides, a 20-pa«e catalog descril 

the firm's manj' pamphlets and books 

| 

photography for both amateurs and pr 

sionals. Prices of the various publica 

which are available from all Kodak d« 

are included with the descriptions. 

L-1723—A COMPREHENSIVE Catalog of 

different types of sound equipment 

duced by Stephens Manufacturing 

now available. It is composed of five la 

leaf sections. Two deal with speaker 

closures and another is devoted to 

and full-range loudspeakers and sp 

>;. -stems. The other two sections fe 

lomponent loudspeakers, horns, net^ 

and theatre installations. Each of 

pieces and parts are described as to mol 

number, performance, size, construct 

and price. Illustrations are given. 

' 

L-1724 Septic tank problems, a conciJ 

at most drive-ins, and their solutions :; 

discussed in a pamphlet issued by s 

Sanitation Co. Complete with illu>; 

the publication offers a variety of rrasj 

why drive-ins benefit by the one-qu; 

flushing system used in the com 

toilets. Specifications, diagrams and 

leatures of the toilet system are contalt 

in the pamphlet. 

L-1725 "One lens for all screen sl»' 

is tho claim made by Wollensak in a n 

single-.sheet announcement of Its new V»* 

F\)cus lens. The lens when used In cc 

junction with sti\ndai°d projection len 

1;; said to achieve anj* non-anamorpl' 

widescreen aspect ratio. Information on 1 

mechanical specifications, cleaning and '; r« 

iiih, 

cusinK procedures and a chart listing t^S" 

dlmt'ii.slons and focal length variations 

the lenses are also included. 

L-1726 Although the Elsctronic t< 

colli'cUon fqulpmont de.sorllKHl In a blchuri' 

piibll.slu-

! 

Piittg 

Mi 

I 

aboui PEOPLE/ and PRODUCT 

Eugene V. Connett, account executive describe to patrons the advantages of the 

for Olgivy Benson & Mather, Inc., has been chairs which eliminate confusion and irritation 

in seating lanes when pushed back 

appointed to the newly created post of advertising 

director of the Carpet Institute, to provide adequate passing room. 

Inc., according to President Paul M. Jones. 

Connett was also at one time associated Ezra Pugh, fonner editor of various employe 

and sales publications for Mohawk 

with McCann Erickson, Inc., international 

advertising agency. 

Carpet Mills, has been promoted to assistant 

advertising manager of the firm. In 

his 

Thomas 

new position he will have charge of 

J. Sullivan, executive vicepresident 

of the International Popcorn 

trade and contract advertising. 

Ass'n, reports that the group has moved 

its offices from 110 North Fi-anklin St. to An inexpensive, automatic ceiling-andwall 

screen, the "Automatic," now is being 

301 North Wells St., Chicago 6. 

offered by Radiant Manufacturing Corp. 

The new projection screen features mechanical 

innovations such as non-stretch 

Jack A. Frost, Detroit firm specializing 

in lighting equipment for motion pictui-es. brake lining for permanent stability, concealed 

safety roller locks and a solenoid- 

conventions and displays, has opened an 

office in Toronto. The new office will be operated brake mechanism. Each of the 

under the management of Jim Fuller, who 

units, which are available in a variety of 

formerly operated the Area Lighting Co. sizes, has improved micro -switches to 

at the same address, 425 Burnamthorpe Rd. assure perfect adjustment and easy control. 

Remote control is possible with the 

addition of supplementary cables and operating 

switch. The makers claim the screens 

are listed at prices 15 to 20 per cent lower 

than similar models. They are designed 

for professional installations in schools, 

conference rooms, etc. 

A new carpeting called Nylwood which 

will meet theatre needs for a high-quality, 

inexpensive and durable floor covering is 

being offered exclusively by National Theatre 

Supply, according to J. W. Servies, vicepresident 

and manager of the firm's carpet 

department. The composition of the new 

carpeting is 80 per cent wool and 20 per 

cent nylon, which is claimed to double the 

life of most carpets. Samples of Nylwood, 

National Theatre Supply's Excelite 135 projection a product of Alexander Smith mills, may 

arc lamps are now available with a water-cooled be seen at any of National Theatre Supply's 

carbon-contact assembly as an optional feature. 29 branches. 

The Excelite 135 also features several other innovations 

including 18-inch reflectors, long-life positive 

carbon contact, removable holder for the heat dent of C. H. Masland & Sons and grandson 

Charles Henry Masland II, vice-presi- 

filter and ventilation of the reflector and reflector of the founder of the carpet mill, died recently 

at his home in Still Pond, Pa. Mas- 

ftoffle. 

land, who was bom in 1894, graduated 

from the University of Pennsylvania in 1917 

William T. Saxon has been appointed 

with a degree in chemical engineering and 

employment supervisor for Ampex Corp., 

joined the company the following year. In 

according to Pi-esident George I. Long. 

1928, he took charge of the mill's research 

Saxon, a Navy officer during World War and development program as well as the 

n and a holder of a master's degree in 

manufacturing process. 

business administration from the University 

of California, was formerly employment 

The United States delegation to a 

director at the Chrysler Corp. plant 

at San Leandro, 

Stockholm, Sweden, meeting on international 

standards in photography was 

Calif. 

headed by Marion E. Russell, manager of 

Theatres installing RCA Push -Back the Eastman Kodak Co.'s color print and 

chairs manufactured by Griggs Equipment processing section. Russell, who represented 

American Standards Ass'n at the 

Co. will be aided by local-level promotions 

to attract attention to the installations, ten-nation meeting, also attended a technical 

subcommittee meeting on photo- 

according to John P. Taylor, advertising 

and sales promotion manager of the engineering 

products division of Radio Corp. processing laboratories in England, Prance, 

graphic documentation in Paris and visited 

of America. The program will Include a Germany, Switzerland and Sweden. He 

number of advertising aids to be used to expects to return to Rochester in August. 

You can 

be 

TOP man 

on the 

Totem Pole! 

It's the neatest trick ever! 

You'll show a real balance 

if your patrons know they can 

look forward to comforiable. 

relaxing seats. We work 

wonders in repairing or 

replacing your worn seatsfixing 

up so that they 

practically welcome extra patrons 

with open arms. And 

we do it without losing 

you a minute's worth of 

admi.ssion ... at a cost exceedingly 

low. Get the facts 

WRITE—WIRE or PHONE 42-1658 

MANUFACTURERS— 

Fo:ini Rubber & Spring 

Ciisbions. back and seat 

covers 

DISTRIBUTORS— 

Upholstery fabrics and 

general seating supplies 

theatre seat 

seruice to. 

160 Hermitage Avenue 

For 

Naihville, 

YOUR 

BOXOFFICE 

Engraved by 

our exclusive 

process on lucite 

to your 

specifications. 

LAMOLITE 

Tennettee 

.v/ 

7TDl 

ILLUMINATED PRICE ADMISSION SIGNS 

Our enlarged plant facilities ossure 

OVERNIGHT service from coast to coast. 

Plostic Signs Engraved for the Entire Theotre 

Send for Folder 

*Pat pend 

Edgar S. 

Bowman 

682 Sixth Avenue New York 10, N. Y. 

BOXOFFICE : 

: July 

2, 1955 67

^ 

* I 

TtcecC 'êfiacre? 

J 

i 

Macnecoro. a firm known for its worki 

radio tape recording, is now claiming I 

•first" in the motion picture industry wll 

the current Republic release. 'YellownedJ 

Company spokesmen state it is the fill 

full-length film to have been entirely i| 

corded on tape. The accompU-shment il 

quired the use of 60,000 feet of audio ul 

during the six weeks of shooting in tl 

Florida Everglades. Two Magnecord unll 

a PT63 recorder and PT7 amplifier, we| 

used to make the recordings. 

The next time your projection equipment needs repoirs ask 

your dealer to install genuine '-^y^^Super Service replacement 

ports. Their unexcelled performance and long life 

make them your best of buys . 

. . On/y 

the finest— since }90B. 

MA^r 

LaVezzi Machine Works 

4635 WEST LAKE ST CHICA GO 4 J III. 

\ ^^ 

Don Fietch, left, and Horry Rotter, pro/ectio 

of the "41" Twin Drive-In Theatre, Milwou 

Wis., are proud of the fact that their booth 

the first in which the new Strong 18-inch refiB 

Super "/35" projection arc lamp was installed 

drive-in has a 130x60-loot screen ond a cop 

of 2,000 cars Both projectionists are memben 

Local No. /64 lATSC and MPO, Milwaukee. 

i 

The NAîdest Line 

of 

Theatre Chairs 

^25 

DOWN 

Balance 

S10 

Montfily 

400 DELUXE 

PENNY 

I 

• Th« lewatr prictd lo tho 

rntftt luHuriout. 

• Sturdy cokf iron and/or 

•t«*l. 

• Cemfortoblo full-uphollt«r«d, 

podd*d or tprlng 

boctit and tBolt. 

• Baoulffully ttyled end 

ttnndordi. 

• UphoUlnrlng mal«rlalt, fin 

llhet ond color% for «v«ry 

totle. 

IDEAL 

DaaUt or Wrtim lor Hlmiuluim 

SEATING COMPANY 

Orond HapJdt, Mlthtynri 

BETTER 

SEATING 

MEANS 

BETTER 

BUSINESS 

FORTUNE \ 

Four scientists of the Eastman Ko 

Co., who specialize in the field of 

polymeric substances, are listed as 

tributors to a three-volume series of mo 

graphs, "Cellulose and Cellulose Deri* 

tives." The scientists are Carl J. Malm i 

' 

Gordon D. Hiatt, whose work deals with 

preparation and properties of orga 

esters of cellulose; Maurice L. Higgins. wt 

did an article on thermodynamic propertl 

of solutions of long-chain compounds 

another on the theory of the viscosity 

dilute solutions of long-chain compou 

< 

and Leo B. Genung, author of a report 

general methods of testing cellulose derlf 

tives. 

SCALE 

NOT A 

NOVELTY— 

BUT AN 

INVESTMENT 

25-75 "o 

PROFIT 

- IJ-VHOl — 

WEIGHT 165 LBS. 

Invented and mode only by 

WAILING 

Manuladuring 

Company 

46S0 W Fulton St. Chicago 44, llllnoii 

t>l IH8V Tolophone Columbu% 1-27/3 

Collie Ar1.1.e,, WATl INCITF ChlroQ" 

Texas Eastman Co., division of East 

Kodak Co.. is in Uie process of expand 

Its facilities for Uie production of 

hydes at its plant at Uingview, Tex.. 

cording to James C. White, head of 

division. The new facilities, which will 

I 

completed late tills full, will help the dW 

sion meet tlie growing demand for bul{ 

and its derivatives which ai-e the start 

point for many chemicals, especli 

plastics. The expansion also will per 

the production of other imp*>rtant che 

Icals. 

If you have occasion to test a pof 

transformer in your amplifier. Ih" .sure 

there arc no resistors or other parts 

lU'uted piLssIng DC current; if there 

your' readings will not be correct on 

oliinmetor. If you are in doubt about pa 

connt'ctod. un.soldcr the connections so tl 

are free. 

68 Th» MODERN THEATRE SECTIC

: earth. 

I 

un. 

— 

— 

— 

OMICtfSDDi^JJlii'JJJD^ 

a. 

EXHIBITOR HAS HIS 

ALLED ARTISTS 

anman Jungle, The (AA)—Gary Merrill, 

, a Sterling. Paula Raymond. Pretty down 

We had good turnouts to this pro- 

No bad comments. Played Tues., Wed. 

'iather: Rain.—Carl W. Veseth, Palace 

' 

eatre, Malta, Mont. Town and country pati>age. 

:,oophole (AA)—Barry Sullivan, Charles 

Graw, Dorothy Malone. This is a little 

per that will please the folks you are able 

w tiiure in, but It won't give you much help 

Mg the luring. A good cast and an ab- 

Jbing story make this the best to come from 

\ 3s company in some time. Doubled it with 

'lipped Wings." Played Pri., Sat. Weather: 

I 

tody.—Bob Walker, Uintah Theatre, Pruita, 

I 

t (Jo. Small-town and rural patronage. 

lephant Stampede (AA)—Johnny Shefd, 

Donna Martell, Edith Evanson. Doubled 

; with "Stalag 17." Personally, I think 

nba is strictly a combaU, but the kids like 

;, and they keep the popcorn moving, 

yed Thurs.-Sat. Weather: Hot. — Lew 

liy jr., Queen Theatre, McAUen, Tex. 

Ellish-Spanish-speaking patronage. 

COLUMBIA 

oroner Creek (Col)—Reissue. Randolph 

jtt. Marguerite Chapman, George Maady. 

This reissue did pretty well for a oneht 

stand. They should liave left it in 

cDr as originally released. Most of those 

TO came remembered it, as we originally ran 

ron a Christmas playdate several years 

Played Tues. Weather: Nice.—^Michael 

(ventone, Valley Theatre, Spring Valley, 

Population 5,000. 

I, and the folks who would believe us went 

singing its praises, but there were far 

few of them. Columbia's fair t€rrns kept 

u from getting hurt, but it was a wasted 

rydate. Ladd comes up with another Eng- 

I sweetheart who is a real honey and we 

•-» she'll come to our screen again. There's 

)ther little gal in it that does a whale of a 

whaling, too. Played Fri., Sat. Weather: 

idy and cold.—Bob Walker, Uintah The- 

B, Pruita, Colo. Small-town and rural 

ronage. 

n the Waterfront ((3ol)—Marlon Brando, 

,..J^} Maiden, Lee J. Cobb. Good little action 

' * ture, but why it got the Academy Award 

te S 111 never know. I have played lots of prosj! 

m pictures just as good. Showed a small 

fit here. Played Sun., 

rim. 

Mon. Weather: 

J

— 

V 

; 

The EXHIBITOR HAS HIS SAY 

(Continued from preceding page) 

Money From Home (Para)—Dean Martin, 

Jerry Lewis, Marjle Millar. This oldie in these 

boys' first Technicolor was a dillle for humorous 

situations. They howled, they roared and 

they nearly took the top off the house, especially 

when the ants got loose. By far, the 

best for small towns you'll ever get. It's nearly 

six reels, but it seems only three—that's how 

good it is. Broke in a pair of stronger lamps 

and really put a beautiful picture on the 

screen with it. All this, and it poured down 

rain all day apd on into the night. Still had 

a better-than-average crowd. Played Sun., 

Mon. Weather: Rain—and plenty of it.—I. 

Roche, Vernon Theatre, Vernon, Fla. Smalltown 

and rui^l patronage. 

Three Ring Circus (Para)—Dean Martin, 

Jerry Lewis, Joanne Dru. Far from Martin- 

Lewis' best film, believe the Easter playdate 

helped the gross more than the picture helped 

the date. Played Sun., Mon. Weather: Good. 

—EHaine S. George, Star Theatre, Heppner, 

Ore. Rural and small-town patronage. 

\Vbite Christmas (Para)—Bing Crosby, 

Danny Kaye, Rosemary Clooney. Pretty good 

musical, but it was mUked before I got it and 

I nearly broke even on it. Extended runs in 

the larger cities killed it, and even after 

those, I could not get delivery on it. Played 

Sun., Mon. Weather: Good.—E. M. Prelberger, 

Dewey Theatre, Dewey, Okla. Small-town 

patronage. 

RKO RADIO 

Best Year of Our Lives, The (RKO)—Reissue. 

Fredric March, Myrna Loy, Dana 

Andrews. I am probably the last theatre 

in the world to play this great picture. However, 

it is still as good as the day it was 

released if you haven't played it. The print 

was better than some of the newer releases 

and went over just fine on widescreen. First 

night was below average, but sure did fine 

on the second night. Picture too long for two 

shows in my situation. Played Sun., Mon. 

Weather: Cool.—W. L. Stratton, Lyric Theatre, 

ChalU.s, Ida. Population 700. 

Carnival Story (RKO)—Anne Baxter, Steve 

Cochran, Lyle Bettger. What a character 

Anne Baxter plays—some gall This was our 

third ladles night. Better than average on 

Tuesday, and a decent Wednesday. Some 

nice photography, too. Played Tues., Wed. 

Weather: Warm.—Lew Bray Jr., Queen Theatre, 

McAUen, Tex. English-Spanish-speaking 

patronage. 

Under the lied Sea (RKO)—Dr. Hans Hass, 

Lottie Bcrl, Gerald Weldlcr. Doubled this 

with Columbia's "Outlaw Stallion." Very low 

results at the boxofflce. Gue.ss our cowboys 

and Indians, although they go for outdoor 

stuff a.s a rule, got seared away by the mention 

of water. But It's a good enough subject. 

RKO has been a good company. Hope they 

get back In the groove. Played Prl., Sat. 

Weather: Dry —Carl W. Veseth, Palace Theatre, 

Malta, Mont. Town and country patronage. 

REPUBLIC 

Outcast, The (Rep)—John Derek, Joan 

Evans, Jim DavlK. Here l.s a big budget western 

In Trucolor that dcservi^s your very best 

playing time In situatloii.s large and .sniiill. 

The dlHlrlbuUjr/i will want u little more for 

It, but gu along with them. Think — Bill 

Wllllam.s, Jim DavLi, Kelly Ryan, If westerns 

arc your bread and butter, this should plea-ic. 

Tills Is not one of those where they .shoot 

a fellow every five minutes; they even find 

their guns empty In this one. Played Wed.. 

Thur.s., P'rl., Sat. Weather: Cool.- Hwolil Bell. 

Opera House, Coatlcook, Que. Small-town 

and rural patronage. 

Itorkrt Miui, The (20th-Pt)X) -Charles C'ubuni. 

.Spring Jiyingtoii, Anne Kraiicl.s. Here 

is Tood, Kas. Small-town and rural )l 

tronage. 

UNITED ARTISTS 

Sabre Jet (UA)—Robert Stack. 

Gray, Richard Arlen. Ran with three 

toons. Not so hot print in spots, but all : 

Fair fast-flying photography, but nothl 

extra. Average. Played Sun., Mon. WeatI 

Warm.—Lew Bray Jr., Queen Theatre, II 

Allen, Tex. EnglLsh-Spantsh-speaking )| 

tronage. 

Suddenly (UA)—Frank Sinatra. 

Hayden, James Gleason. Frank Sir 

not popular here £is a radio crooner, 

this picture he was well liked. Pictu 

suspense from beginning to ending, 

good a turnout, so it has to be sold. 

gangster show is taboo anyway. 

Thurs., Fri., Sat. Weather: Nice.—Carl' 

Veseth, Palace Theatre, Malta, Mont. So 

.town and rural patronage. 

UNIVERSAL-INTERNATIONAL.i 

| 

Far Country, The (U-D—James 

Ruth Roman, Walter Brennan. A 1 

the brutal side, perhaps, but Jimmy 

all the way. Seems he never make 

picture. Played Sun., Mon. Weather: 

—Paul Ricketts, Charm Theatre, Holj 

Kas. Small-town and rural patronage. 

Four Guns to the Border (U-Dhoun. 

Colleen Miller. George Nader, 

ture with horses, guns and action, 

for our action spot. Played Sat We 

Okay.—D. W. Trlsko, Runge Tlv 

Tex. Rural and small-tonTi p.i 

. West of Zanzibar (U-D—Anthony 

Sheila Sim, Edric Cornier. Ano'hor 

opus that had pulled at the box. ::: - 

Oo'^ 

etc., good. Business above avcr.i :>' PJ| 

Sat. Weather: Okay.—D. W. Trlsko. 

Theatre. Runge, Tex. Small-town and j 

patronage. 

WARNER BROS. 

Island In the Sky (WB)—John 

Lloyd Nolan. Walter Abel. Tltis 

is a flyer, forced down in the : 

Good Job by nil the cast. Sus; 

Business was good. Played F: 

Weather: Fair.—Frank Sabin. M... ... 

atre. Eureka, Mont. Population 1,000. 

Silver Chalire, The (WBi— 

Pier Aiigell. Jack Palance. H> 

Cinemascope picture, that wn.s : 

by all, even If It Is about the d . 

The acting by Palance and all : 

The sound and color, too, are vi • 

and, In our opinion. It Is worthy of > 

playing time. No bad comments at all. 

Prl., Sat.. Mon. Weather: Warm.- 

Holniberg. Regal Theatre. Rturgls, 

Population 750. 

MISCELLANEOUS 

tiiiiiKbustpm (Visual Dranin.s< — 

Healy. Don C. Harvey, Sam Edward.s. 

in a picture that will get you some 

Very RiVKl on widescreen. Kids will eat 

-Leo A. Backer, Valley Tlieatrc. 

Valley. Minn. Population 1.100. 

nr 

BOXOFTICE BookinGuido 

July]

, 

- 

(80) 

iterpretive onatysts of loy and tradepress reviews. The plus ond minus signs Indicate degree of 

tton'y; oudicnce clossificotion is not rated. Listings cover current reviews, brought up to dote regularly, 

tlileportmcnt serves also as on ALPHABETICAL INDEX to feature releases. Numeral preceding title 

pure Guide Review page number. For listings by company^ in the order of release, sec Fcoture Chart. i]5VJ£lJJ DJeSUT 

W Very Good; + Good; — Fair; — Poor; — Very Poor. In the summory H is rated 2 pluses, - as 2 minuses. 

E 

; 

tbolt and CosteJIo Meet the Keystone Kops 

Comedy U-l 

â^jtbott. Costello Meet tlie Mummy (79) 

Cmedy 

Itwtures of Hajji Baba, Ttie 

. Drama (93) 20th-Fox 10-16-54 =t 

''^

REVIEW DIGEST 

Very Good; ^ Good; ~ Foir; — Poor; - Very Poor. In the summary Is rated 2 pluses 

a' O K O XOC 

1704 Good Oil Youii«, Tkc (100) Druu .UA 2- 5-55 + i 

1580 Gorilla at Largt (83) Oram 

CnirM-dincniion) 

20tk-Fogi 

Grtcn Buddha, Th« (..) Drtai Rt« 

ICTJGretn Fin (100) Oraai MGM 12-25-54 -(- 

Green Miîc (..) Oocumeitary IFE 

1579 Guilt I) Mr Sfcadm (86) Drana Stratford 5- 8-54 ± 

5- 8-54 -H + -f ±. 

155J Gypiy Colt (72) Drama MGM 1-30-54 -J- 

-I- 

+ 

ll-^ 

±. 

-(- + 

tt + 

it.? 

-I- 3: -(- ++ -tlllll 

± S+3- 

-I- 

-^ 7-1-1- 

»+i- 

4+1- 

- l-t-2- 

7-(-l- 

1635 

1586 

1580 

1558 

1763 

Hansel and Gretel (75) Fantasy RKO 10-16-54 -(- 

Hell Below Zero (90) Drama Col 

Hell Raiders of tlie Dees (93) Drana. .I.F.E. 

Hcll'i Hall Acre (91) Drama Rep 

Hell's Island (84) Drama Para 

1687 Hell's Outpost (90) Drama Rep 

1596 Her Taelie Men (91) Comedy-Drama MGM 

1608 High and Dry (93) Comedy U-l 

1586 High and the Mighty. The (153) Drama 

(Cinemascope) 

WB 

1775 

1593 His Last Taieire Hours (89) Con-Dr. . .I.F.E. 

1722 Hit the Deck (112) Musical MGM 

1592 Hobson's Choice (107) Comedy UA 

House of Bamboo ( . ) Drama 

. 

Hm to Be Very, Very Popular (..) 

20th-Fox 

Musical 

20th-Fox 

1606 Human Desire (90) Drama Col 

1618 Human Jungle (82) Drama AA 

1691 Huntoi of the Deep (64) Doc DCA 

Husbans (or Anna. A (105) Drama l.l-.L. 

High Society (61) Comedy AA

tt Very Good; + Good; ± Foir; — Poor; — Very Poor. 

•a 

1 

i 

i 

M 

Kt fof Li«e (..) Dr«mi LP 

;ers, The (92) Drama 20th-Fox 

igc it Dawn (87) Western RKO 

lid, Tie (82) Drama 20th-Fox 

Eiar Window (112) Drama Para 

River Shore (54) Western Rep 

ISkI 

Hiturn From the Sea (80) Drama AA 

gSitum to Treasure Island (75) Drama... UA 

)C!venge of the Creature (82) Drama.... U-l 

"LiBSody (115) Musical-Drama MGM 

.ucochet Romance (80) Comedy U-l 

og of Fear (93) Drama ; WB 

m Beat (73) Drama LP 

V of No Return (90) Drama 

(Cinemascope) 

20th-Fox 

tad to Denver (90) Western Rep 

Mers' Roost (82) Western UA 

Kkit Man, The (80) Drama 20th-Fox 

igut Cop (92) Drama MGM 

I and Juliet (140) Drama UA 

i'l Bump (71) Comedy-Fantasy. .. .Rep 

in for Cover (92) Drama Para 

s 

tata (81) Drama UA 

Wi«.(H3) Drama Para 

lilt's Girl Friday. The (68) Drama... RKO 

«ta Fe Passaoe (90) Western Rep 

:en Blade (76) Drama Col 

irlet Coat, The (101) 

Historical-Drama 

MGM 

I Chase, The (118) Drama WB 

I Shall Not Have Them, The (91) 

Ad*enfure- Drama 

UA 

iref of the Incas (101) Drama Para 

airity Risk (69) Drama AA 

jiiinole Uprising (74) Western Col 

26tien Angry Men (90) Drama AA 

-Bien Brides for Seven Brothers (103) 

Musical (CinemaScooe) MGM 

^ren Little Foys, The (93) Musical Para 

«ien Year Itch, The (105) Comedy. 20th-Fox 

Sanghai Story. The (90) Drama Rep 

^Wol(. The (91) Drama Rep 

eld for Murder (82) Drama UA 

ilgun (80) Drama AA 

ike, The (88) Drama U-l 

4 fle at Red River. The (86) 

Drania 

20th-Fox 

JO in of the Pagan (92) Historical 

Drama 

U-l 

ent Raiders (65) Drama LP 

'5 ver Chalice. The (137) Biblical Drama. .WB 

>er Lode, The (80) Drama RKO 

«er Star, The (73) Western LP 

iiba (..) Drama LP 

" i of Rome (71) Historical- Drama RKO 

IS|ting Bull (105) Western UA 

1 Bridges to Cross (99) Drama U-l 

!3 ibenga (63) Documentary RKO 

'4 eping Tiger, The (89) Drama Astor 

n joke Signal (S9) Western U-l 

*.r* Creature (70) Drama UA 

ISjdier of Fortune (96) Drama 20th-Fox 

BiiofSinbad (88) Adv.-Drama RKO 

3 This It Paris (96) Musical Comedy.. U-l 

* Chasers (61) Comedy AA 

« ure Ring. The (73) Drama Rc» 

Is Born, A (182) Musical-Drama WB 

si Cage, The (80) Drama UA 

'•) ange Lady in Town, A (112) Western.. WB 

i anger's Hand. The (86) Drama DCA 

Siangeron Horseback (66) Western UA 

KjategicAir Command (114) Drama Para 

8 ment Prince. The (107) Musical 

(Cinemascope) 

MGM 

'« an Slept Here (78) Comedy RKO 

> Idenly (77) Drama UA 

'1 nmertime (99) Comedy-Drama UA 

T 

2 I Man Riding (83) Western WB 5-21-55+ ± 

W.igaByika (81 1 Adventure Drama U-l 6-12-54 i ± 

B 'get Earth (75) Drama AA 1-1-55+ ± 

'Office BookinGuide :: July 2, 1955

I 

. 

. . D. . 

, 

) D . 

C. 

Ptonal 

. 

' 

f £}]"rUil£ liilDilT 

^ FeoHir* 

. 

. 

produettons by eompony In order of rel«aM. Nymber in square h noHonol releo»e do«e. 

time i» In po.cn.hc.es. Letter, end con,binotion, thereof md.cote s'on- »>?• « .JS ''=•'^l5^.*^|V^ 

Dromo• (AD) Advcnture-Oromo; [CD; Comedy-Dromo; .Fl Fonto^y; (M) Muiicol; (W) Western (SW) 

western Releose number follows. U denotes BOXOFFICE Blue Ribbon A-ord W.nner. Phe.K>9;, 

Color; i' 3-"; = wide Screen. For review doles ond Picture Guide poge numbers, sc« Review oigett. 

. 

. 

. 

o 

CO 

I 

O 

I 

ALLIED 

ARTISTS 

1 Human JungU, TIm (82) D. .5901 

i;.ri Mrf-M. Jan ftrtUnc. PmU 

t3|>~t> Miiliiu. [ilur Jertms. Ward Bond 

COLUMBIA 

On the Woterfront ( 1 08) D . . 702 

' 

Uir; li'iii.l'.i. Karl Maldtn. Im I. Oitt 

OThr« Moun to Kill 77) W. .720 

lijni .Miclrrvit. Doima Bred. DUae Paatar 

LIPPERT 

X DMrilySm*, Tha (63) D. .5402 

LJerd Brl, Mirtht H7«, J«D Tiki 

AHaIn of Messolino, Th« (104). .D. 

MarU KrlLi. Ufircra Mar«lial 

^'Block Knight, Tha 85) D..719 

Kivi Uiiil. Pitricla Uedlna. k. MamU 

Connlbol Attoek (69) O. .718 

1,1 'i-! HÛimjilif. Judj KalA, Dart4 Bi«M 

SFIro Over Afrleo (84) D. .716 

Miuieeo O'Bara, Macdonald Canf 

TbaStot* (43) 0..5323 

OAthana (96) 

Jane Posrll. Vic IianoDe, 

OLost Tima I Saw Parft, Tha 

(116) 

Blubeth Taylor. Vn Id 

i] Port of Holl (80) D. .S90S 

liant ritrt, Carole lUthm. W. Manti 

> OTonlghf s fha Night (88) C. .5504 

Yionnr iJr Pjrio. lutld NIttfi. B. FUlftrald 

"Phlfft (B8) C. .715 

J.ij> llu'.lldu. Jack OaraoB. J. ! 

OTbay Rode Woot (84) W. .717 

llulMTi Fâneli. Dooia Iliad. PWl Ctnf 

niteM Ht Ufa, A (49).. 

Blahard Ooola. Mart Aldna 

.0. .5403 

HOBIoali Phataa (74) D. .3407 

Aatboar Deiter, l>aa Cbaow. Botoart Darte 

[E Crest ol the Wove (91). 

Otr.t Kfllj. Jolu. JiJtla. Jtft _ 

ODmp In My Heort (132).. 

Joat Fmar. Usrlt Oticrca. Il«la 

S Bowory to Bogdod (44) . . 

l,eo Gorcer. BunU EiU. ale 

.C. .5421 

21 Treofuro of Ruby HUb (71). -W. .5507 

Zicturjp Scott. Bait Mariana. C. 

Bomboo Priton, Tha (80) D..731 

:< Pkuie Foster, Brlaa Krftk 

of Konias (73) W. . 

mrr). Nine; data, bttld Bnee 

C- violent Man, The (96) W. .735 

(HcTui Kofd. B. Staowyet B. 

3'Thay Wota So Ya«n« (80) D..5406 

Beott Brad;, Baymood Burr. Johanna MaU 

m OoBod Day at Black Reck (B 

BpaMir TtiCF. Bebert Krao. A ~ 

lOcCreen Flra (100) 

Bleean Oraacar. Oracc KaOy. 

5 

IS Big Combo, Th* (89). 

Cornel Wlldc. Jaao Wallai 

.O..S9O0 

if Murder li My Beat (77) D. .5510 

Kubtra Futon. Paul Lufton. Bdoia Bofle 

OPIrotas of Tripoli (72) D. .706 

iilidiu. I'lul Hwretd 

l'>u.'-l.i 

OTen Wonted Men (80) W. .725 

Kuidulpta Scoii. Jorelyn Brando, Klcbafd Boaas 

Women's Prison (80) D. .726 

Iilj Luploo. Howard Don, Jaa BtatUnc 

QoJupltar's Darling (95).. 

Bsttier WUllanu. Il.-oiril Krel. 

OoMany Rivers to Cross (95). 

Bcanor Parker. Robert TVIar 

j» Dial Rad O (62) D. .5509 

lllil Vi lull. KdUi l.aneo, Beloia Rtulry 

H Big Tip Off, Th« (77) D. .5512 

Itidiud ixite. Vtrfljala Ortj. Ooostaoa Bmltk 

SI Uvtn Angry Man (90) O. .5511 

Itatmiind .Maiwy. I>tt)ra Piiel. J. nimtiT 

OAnnopolli Story, An (81) D..5513 

Joiui lir^rt Iiiuia Lfos, EfTlD lltCartlii 

High Society 61) C. .5514 

l.-r, i;ir iluou Hall. Asaoda Blake 

r. 

OShotgun (80) D..5513 

itieriine lltydin. Y. l>e Carlo, Z. RcoU 

Oetoctlva, Tha (86) CD. .734 

Aiec Oulnoeos, Join Greenwood, Piter nneh 

UO^Leng Gray Line, The (138).D..736 

T>roii^ Power. Maureen O'llara 

New Orleans Uncantorad t76). . .D. .730 

Arthur Knni, li(\rrl; Garland. IL UaaurU 

?iWyomln9 Rencgodes (73). . .W. .727 

bll Carer, MarUia U;er, Geae Btam 

Jungle Moon Men (70) AD. .744 

Juhniiy V\rl.>:>miii]U-r. Hdene Btaotea 

OoThrea for tho Show (93) M. .737 

Bitt; Grable. Mane and Oower Cbaaaton 

I 

ilWar Star, Tha (73) W..5411 

IJpar Bushonaa, Mafic WTndnef, L. Cbaney 

Over Sangokind (73) AD. . 

iea Ball, liaj' Uantfumerr. Uarjorls Lord 

H Waaa Tenb, The (59) D . . 5409 

Md Ireiaod 

Blockboord Jungle, Tha (100).< 

Glenn Kord. Anne Francis. 

(£ exsHlf tha Deck (1121.. 

Jane Poaell. Ton) Uarlln. 

IE OOlass Sllppae, Tha (94) 

Le»le (-area, MIetiaal WUdtaf. Kn 

a Oc3Badavinad (83) 

Anne Baiiir, Btcsi Forriat. 

3} Lot Vagoa Sholiadown (77) O. .5514 

lirmits II Keeft. Colaoo Gray. Oiaa. Whioiotar 

S OSkabanga (61) Doc. .5517 

Alrlrao Tribe 

Cell 24SS, Death Row (77) O . . 739 

William ( ami.tx'll, Marian Tarr. Kathrys O-iot 

End of tha Atfoir, The (106) O. .724 

hr^t'.rah K'*rT. Van Jo(,nson, Joiai UJIlJ 

OSemlnole Uprising (74) AD. .743 

(;«^'r,;f Mutilcouicry. Isarlll Uooth 

Tight Spot (97) D. .728 

Uliigrr luisers. E. 0. BobkaoB, Brian KaHk 

(EAIr Strika (..) 

D..5413 

BlAard Deonloc. Qlorla Jean, Den Uittrlt 

H Phantom of tha Jimgia (75). .AD. 

lia Ball, Bar MuolgijatrT. Anna Owynie 

OoProdigal, 

Uuia TXirDH, 

Tba (lb 

Pw*>a. 

HOMoraudaes, Tha (81). . . 

llan liUDra. Jeff Klctiatds. K* 

It Urd of Iha Jungle (69) .AD.. 5518 

Jotamr Hlirirield. Hajne Wajne Uocrla, Hocrla, Nancy Gatei 

ItFlngar Mon 182) O. .5519 

Ffauk LoiaJur, I'eole CaHlt. rorrot Tuckac 

Five Against tha Housa (84) D. .742 

ikiv Madlinn. Kim .Noiak. Brian Kilth 

OPrlie of Gold, A (98) D. .738 

li.i.ii.i » I. (mart, Ual ZelterUot. N. Pttrkk 

Q King Dinosaur (39) . . . 

Bill Bryant, ffanda Coctli 

.0..5418 

(^f=iLova Ma ar Laava Ma 

(122) 

l>orl< |ia) Jaima Caiaa;, f. 

OcsMoontlaat (89) 

Slewari Utancer, VInra UadTan, < 

UJ ©aWlehllo (81) SW. .3520 

Jurl M'4'rra, Vwa Ull«. PaUr Onna 

H Cot* of tha Rad Monliay (73) .0. .5521 

llli-hiril iViiir l(/,n« Andnioa. it Naplar 

MSpy Choiara (611 C..5522 

Ixî ilercr). Munu llall. U>a I>a>la 

Chicogo Syndlcofa (86) D. 

Iirniil> II krrlt. .\lilrr i;uta>. Al>b« tôa 

Craolure With the Atom Brain 

(70) D. .746 

lllrhiril Iirnnlnt, Angela Rlnrns 

it Come From Beneath the Saa 

(80) D. .732 

KaiUi l>oiaeritue, Keiuifth Tot>e]r, lao lUlth 

ajLonasoma Troll, Tha (73) W. .5416 

John i(ar. Warm Murria, Maida l>aaa 

O OcaCabwab, Tha 

Oiarla fBojer, 

ffiolilntafTupleJ 

•• 

aai I'artrr 

Laii'" 

— Batroyed Women (64) D 5524 

II,.. iMn lirae. Ctnlt Uatlhon 

Bo

I 

(94) 

I Ring 

] 

©cDRoge 

jiRAMOUNT 

Btf. 

~"lriiio(n3) CD.. 5402 

I < 

ri)rin, 

I 

v.- 

' 

ew Whot Soilon Are 

i89) C. .5445 

ORomeo and Juliet (140) 0..5449 

Uurrncf llaiir), Flon Bublsoo, 8 Shaiull 

Steel Coge, The (80) D. .5443 

Paul KMs. M •'SuUliui. W. Sleut 

BoHle TokI (82) AD.. 5502 

sirif llnJin. .Vrthur Frini, M. Tbonipsoo 

rBeochcomber, The (82) D. .5501 

l;.i,.r: s.^toii, *ir!. Hiith Roman, Waller Brennan 

Six Bridges to Cross (99) D. .512 

Tony Curtis, JuUe Adams, George Nader 

OoChlef Croxy Horse (86) SW..517 

Vlttor .\I iliire. .'îizan Ball. Jtrtin Lund 

Mo and Pa Kettle in Woiklki 

(79) C..519 

Marjurlr Main, I'cTCy ICllbrlde, Lorl Nelson 

OMon Without a Stor (92) SW. .520 

Kirk Doutlas, Jeanne Crala, Claire Treiur 

Cult of the Cobra (82) D. .523 

ialOi liumoruur. Itlcliard Long. K. Hinckes 

Looters, The (87) D. ^524 

Knrt Culhoun. Julie .(dams. Kay Dantan 

i Revenge of the Creature (82). .D. .521 

Jotin Aâr, l..orl Nehon. Jotin BromHeld 

AbboH and Coslello Meet 

the Mummy (79) C. . 526 

.(Ij1ii.11 k ('..,iilIo. Marie Windsor 

OMon From 

(78) 

Bitter Ridge, The 

W..525 

l.ci Uarker. .Mara Cortlay, Wepbi-n McNally 

OThls Island Forth (87) 0. .527 

Ijii IIUMfi. lalih liomrrtue. Je(t Morroe 

OAln't Misbehovln' (82) MC. .529 

I'U'cr Uurlr llur) Collwull. Csraeo 

Jack 

OFoxfIre (92) D. .528 

J'fi riii'iilhr. Jaiir lliiwrll. Dao Duryr* 

QtiPurpI* Mask, The (80) D. .530 

Tuny Curtit, Colleen Miller. Antrit Laniburr 

OAII That Heaven Allows D 

Jan. Wymali link llud>oll, Coilren .Miller 

OKiss of Fire D. . 

la.li I'tUi^-r'll.irbara lliisb. Martha llyrr 

C' Lody Godlvo ot Coventry 

MrJên 

D 

MHII...1. (I II a> ll>c.r,!r Nulrr. V 

J..L...I nriwn. The 0. . 

.. Briu Bt. Julm 

.. D.. 

i: .. •.!.> Vcrv^ls. Va 

DISTRIBUTORS CORP. OF , 

Animal Form .75) •ê 

AnlmalcJ (ai:'".'n duracters 

GHunters of the Deep (64) I 

®:=Lon9 John Silver (109)., 

Hot-e:: .N>4' .. Ki; Jaylor. Bite I 

Stronger's Hond, The (86).. 

' 

Bicbard Ba.-rb^t. Allda ValU. 

FILMAKERS 

Croshout (90). 

Wm B.I. 'til. Arlhjr Kennedy, B II 

Mod at the WorM (71) D. 

Frank LoieX'y. K. Bras-... T O'Del 

I.F.E. 

( .\nierlcan Dtaloc) 

OAMa (110) ... 

Sopbia Luren. Lots UanelL Atraj 

City Stands Trial (..)... 

Slit ana Pampanlnl. Amadeo 

OGrecn Magic (85) 

Truel nim c< BraxU 

Love In the City |90) D. 

Nonprofessional cast 

QTheodera, Slave Empress 

(88) 0, 

Olanna Maria CanaJe. t^- -.^ Uai . 

Too Young for Love i8d). . . .0^ 

Marl.i VU.I). I' M Beck. Aldo I 

Woyword Wife ,91) 

Glna lA.llol>rljlJa. Kraoco Interla 

VISUAL DRAMAS, INC. 

Gangbustett (77) D. 

Myroo Healy. iKm C llaricy. " ~ 

REISSUES 

COLUMBIA 

Petty GIri, The (87) 4,1 

Koberi I'unmlncs. Joan QulfkMjKl 

K.| 

OReturit of Octobor (89) 

Glenn Kiwd. Terry Moore 

They All Kissed tfce Bride .87). 

Join I'rauford, Meiiyn l>'«i£la>, 

MGM 

Anchors Awelgk 039). 

Gcnr KcU). Krank SUutra n 

Camilla (110) D.. 

Girl.. iUrl>o Robert Taylor 

PARAMOUNT 

OReop the Wild Wind (124) 

0^ 

John \\..ii< Si>an lla)»ard. Kw 

RKO RADIO 

Berlin tipress (86) O. 

Ilubcit lOaii. Mrrle Obmu. Paul 

Big Street, The (88) D. 

Ilrnry K.vi.U. Ucllle Ball 

Bringing up Baby 1^?' 

t'tn lirii.;. Katlurlnr 

Informer, The (91 < 

Vlrl..r M.-|a< rii I'm 1 

I Remember Memo 'v^' 

IrH.r l»-,iriiir. tlarl.J'A 

ffiSke Wore a Yellow i>it>bon 

(103) O. 

Ilmry K.eiiia. Jnanns Dm 

20lh CENTURY FOX 

Belle Storr'i Daughter IBS) W. 

| 

, 

Coll Northalde 777 (III). .0, 

Il>,.r,:. Mi.'i:..mrr< llulli Roaan IL 

J»n..« Slr.ta(l llrirn Walker 

Dakota Lll .''HI W. 

tieiusc \l..rlt..nirf» W1M«t», B, j 

Day tho torth Stood Still, TH 

OT'i 0, 

M' 

H.M. 

K. 

T«. 

i; at 

wr.. 

iv^: 

Dja 

Dani M>.lrr«.

(9) 

. 

rnibkctS/ lifted by company. In order of releose. Running time followi titi*. Flrtt if notionol 

!,« tecond the dote of review In BOXOFFICE. Symbol between dotes Is roting from BOXOFFICE 

ivf. tt ê^V Good. + Good. ± Folr. — Poor .= Very Poor. O Indicoles color photography. 

>5IJUilTiJ filJiJiiT 


.,(,No. Title Rel Date Bating Rev'd 

SSHiolity Fortress. The (27) ++ 1-1 

POPULAR SCENCE 

(Reissues) 

;ub|ect J7-5 (10) 1- 9-55 

iibject J7-1 (10) 1-23-55 

..ibjett J7-2 (10) 2- 6-55 

;iibject J7-3 (10) 2-20-55 

Columbia 

Title Rel Date Rating Re/d 

AU-STAR COMEDIES 

lidds Will Be Kids (16) 12- 9-54 ± 

Mis Pest Friend (W/z) 1-20-55 

. I, Dood It (16) 2-17-55 ± 

4) -ire Chaser, The (16).. 9-30-54 -f 11-27 

2-12 

,cratch-Scratch-Scratch 

(16/2) 4-28-55 -1- 

Hobody's Home (16i(ts 

(7!/2) 

.11-25-54 

'60(yslo Fox (7) 

.12- 9-54 

6-55 

IW'olar Playmates (0/2) 

W atnippsd (71/2) 

i\n' 

î 

'nsure Runts (7V2) . 

ner Ribber (6) 

easure Jest (6I/2). . 

. 2- 3-55 

. 2-17-55 

3-10-55 

4- 7-55 

4-21-55 

icnic Panic (6) 

other Hubba-Hubba Hubbard 

(6) 5-12-55 

ukunuts (6I/2) 6- 2-55 

-ary Crows (S) 6-23-55 

jij.ittle Rover (9) 7-14-55 

COMEDY FAVORITES 

(Reissues) 

fedding Belle (17) 10-21-54 

[oiling Down to Reno 

Mff/2) 1118-54 

lit Good Bad Egg (17) 12-16-54 

ou're Next (17) 3-17-55 

Itady, Willing But Unable 

(19/2) 4-21-55 

raining for Trouble 

(151/2) 6-16-55 

ONE REEL SPECIALS 

tumn 

1 Rome (9) . . 9- 2-54 

MR. MAGOO 

(Technicolor) 

ination Magoo 

(fil/a ) 1216-54 

lijoo's Check- Uo (eVi) 2-24-55 

lagoo Express (6I/2) . . . 5-19-55 +f 

Madcap Magoo (6) . . . 6-23-55 

3-5 

6-U 

6-11 

6-U 

MAGOO C'SCOPE SPECIAL 

Magoo Flew (6'/2) 1- 6-55 

SCREEN SNAPSHOTS 

Icllymod Grows Uo 

Qff/a) 7-15-54 + 9-18 

ood Marches On 

9-23-54 + 10- 9 

Stars on Parade 

J/t) 10-21-54 -f 12-18 

loilywood Cowboy Stars 

(IC/j) 1118-54 

lollywood Life (10) 12-16-54 ± 

»'enni«s From Hollywood 

(9) 

B^ 1-20-55 

nSiiollywood Shower of Stars 

^ (9) 2-24-55 — 

I 

gilollywood Fathers (10). 3-24-55 -f 

ra^Hollywood Plays Golf 

„ 5- 5-55 

«5i|ollywood Beauty (11). 6-16-55 

lottlollywood Mothers ( . ) . 7-14-55 

. 

_,,.^. 

SERLALS 

(15 Chapters) 

2-19 

3-12 

5-21 

JlZiiding with Buffalo Bill 11-11-54 + 11-20 

'"ilack Arrow 2-24-55 

'16ld>entures of Captain 

Africa (17) 6- 9-55 + 6-11 

STOOGE COMEDIES 

7401 Knutzy Knights (I71/2) . 9- 2-54 + 10-16 

7402 Shot in the Frontier 

(16) 10- 7-54 + 12-11 

7403 Scotched in Scotland 

(I51/2) U- 4-54 ± 2-12 

7404 Fling in the Ring (16). 1- 6-55 

7405 Of Cash and Hash (16) . 2- 3-55 ±3-5 

7406 Gypped in the Penthouse 

(16) 3-10-55 4-16 

7407 Bedlam in Paradise (16) 4-14-55 ± 5-21 

740S Stone Age Romeos (16) . 6- 2-55 

THRILLS OF MUSIC 

(Reissues) 

7951 Ted Weems 6 Orch. 

(IOI/2) 9- 9-54 

7952 Gene Krupa & Orch. 

(10) U-U-54 

7953 Lecuona Cuban Boys 

(101/2) 12-23-54 

7954 Tony Pastor & Orch. 

(10) 2-10-55 

7955 Elliot Lawrence & Orch. 

(10'/2) 4-14-55 

7956 Ray Eberle t Orch 

(10/2) 6- 9-55 

UPA ASSORTED 

(Technicolor) 

7501 How Now Boing Boing 

(7'/2) 9- 9-54 ++ 9-25 

7502 Spare That Child (St/j) 1-27-55 

7503 Four Wheels No Brakes 

(61/2) 4-24-55 -I- 4-16 

7504 Baby Boogie (6) 5-19-55 (+ 6-11 

UPA SPECIALS 

6509 Unicorn in the Garden, A 

(7) NOW 

6510 Tell Tale Heart, The (8).. NOW 

WORLD OF SPORTS 

7801 Argentine Athletes (10) 9-10-54 + 12-11 

7802 Hunting Thrills (9) .. .10-14-54 -f 12-25 

7803 Skiing the Andes (10) . ll-U-54 -f 2-19 

7804 Rasslin' Redskin (91/2) . .12-23-54 ± 2-12 

7805 Flying Mallets (10) 1-10-55 

7806 Aquatic Acrobats (9) . . . 2-17-55 ±3-5 

7807 Fishing Paradise (9) . . . 3-17-55 + 5-21 

7808 Barking Champs (9) . . . 4-28-55 if 6-11 

7809 Sun Play (9) 6- 2-55 

Metro-GoldwYn-Moyer 

Prod. No. Title Rel Date Rating Rev'd 

(Technicolor) 

W-544 Homesteader Droopy 

W-640 

500FFICE BooldnGuicle : : July 2, 1955 

CARTOONS 

(8) 7tl0-54 -I- e-14 

W-545 Bird-Brain Bird Dog 

(7) 7-31-54 -1- 9-18 

W-546 Baby Butch (7) 8-14-54 -|- 9-18 

W-632 Mice Follies (7) 9- 4-54 4+ 9-25 

W-634 Farm of Tomorrow (7) 9-18-54 -(4 11-20 

W-636 Neapolitan Mouse (7). 10- 2-54 

W-638 The Flea Circus (7).. 11- 6-54 ++ 12-25 

W-639 Downhearted Duckling 

(7) U-13-54 

Dixieland Droopy (S). 12- 4-54 

CINEMASCOPE CARTOONS 

(Technicolor) 

C-631 Pet Peeve (7) 11-20-54 + 2-19 

C-633Touche Pussy Cat (7) . .12-18-54 # 4-16 

C-635 Southbound Duckling (7) 3-12-55 2-19 

C-637 Pup on a Picnic (7) . . 4-30-55 + 4-30 

CINEMASCOPE MUSICAL GEMS 

(Technicolor) 

K-674 Thieving Magpie, The 

(9) 9- 1-54 

K-675 Strauss Fantasy, Ttie 

(9) 10-22-54 ++ 9-11 

FITZPATRICK TRAVELTALES 

(Teclinicolor) 

T-611 Yoscmite, the Magnificent 

(9) 9-11-54 

T-612 Grand Canyon, Pride of 

Creation (9) 10-16-54 

(Technicolor Reprints) 

T-613 Picturesque Patzcuaro 

(9) 11-27-54 

T-614 Glacier Park & Waterloo 

Lakes (9) 12-25-54 

T-61S Mexican Police on Parade 

(9) 2-12-55 -I- 

T-616 Mighty Niagara (10).. 4- 9-55 

3- 5 

GOLD MEDAL REPRINTS 

(Technicolor Reissues) 

W-661 Cat Fishin' (8), 10-30-54 

W-662 Part Time Pal (8) 1- 8-55 

W-663 Cat Concerto (7) 1-22-55 

W-664 Dr. Jekyll & Mr. Mouse 

(8) 2-26-55 -I- 

2-26 

W-665 Salt Water Tabby (7) . 3-26-55 

PETE SMITH SPECIALTIES 

S-651 Camera Caught It, The 

(9) 10- 9-54 

S-652 Rough Riding (9) 12-U-54 

S-653 Man Around the House 

(9) 1- 1-55 + 2-19 

S-654 Keep Young (9) 2- 5-55 

S-655 Sport Trix (9) 3- 5-55 -|- 

S-656Just What I Needed (9) 4-16-55 -f- 

2-26 

2-26 

Paramount 


CARTOON CHAMPION 


S14-1 We're in the Honey (7). 10- 1-54 

S14-2 Butterscotch and Soda 

(7) 10- 1-54 

S14-3 Sudden Fried Chicken 

(7) 10- 1-54 

S14-4 The Friendly Ghost (9) . 10- 1-54 

S14-5The Bored Cuckoo (9). 10- 1-54 

S14-6 Santa's Surprise (9)... 10- 1-54 .... 

CASPER CARTOONS 

(Technicolor) 

B13-6 Puss'n Boos (7) 7-16-54-1- 7-10 

B14-1 Boos and Arrows (6) . .10-15-54 -)- 11- 6 

B14-2 800 Ribbon Winner 

(6) 12- 3-54 -f 1- 8 

B14-3 Hide and Shriek (7) . . 1-28-55 -(-5-7 

B14-4 Keep Your Grin Up (5) 3- 4-55 -|- 4-2 

814-5 Spooking With a Brougue 

(6) 5-27-55 

GRANTLAND RICE SPORTLIGHTS 

R13-11 Wild Pets for Play (9) 7-23-54 -f 8- 7 

R13-12 One Hundred Unusual 

Boys (9) 8- 6-54 #9-4 

R14-1 Twin Riding Champs 

(10) 10- 1-54 + 10-30 

R14-2 Hot and Cold Glides, 

Slides and Rides (10) 10-22-54 + 11-20 

R14-3 Where Everybody Rides 

(9) 11- 5-54 -1- 12-25 

R14-4 Boyhood Thrills (9) ... 12-10-54 +3-5 

R14-5 Pike's Peak Arena, The 

(9) 12-24-54 + 3-19 

R14-6Swim and Survive (9).. 2-11-55 4-4-2 

R14-7 Baseball's Acrobatic Ace 

(9) 4- 1-55 

R14-8 Tumbling Jamboree (9) . 5-13-55 

HEADLINER CHAMPION 

(Reissues) 

A14-1 Speaking of Animals and 

Their Families (9) 10- 1-54 

A14-2 Speaking of Animals in 

a Musical Way (8)... 10- 1-54 

A14-3 Stork Crazy (9) 10- 1-54 

A14-4The Lonesome Stranger 

(10) 10- 1-54 

A14-5 Callino All Animals 

(9) 10- 1-54 

A14-6 Video Hounds (9) 10- 1-54 

HERMAN & EATNIP 

(Technicolor Cartoons) 

H13-4Ship-A-Hooey (7) 8-20-54 ±9-4 

H14-1 Rail Rodents (7) U-26-54 -|- 3-5 

H14-2 Robin Rodenthood (7). 2-25-55-1- 5-14 

H14-3 Bleep Built for Two, A 

(7) 4- 8-55 

NOVELTOONS 

(Technicolor) 

P13-6 The Oily Bird (7) . . . . 7-30-54 ±8-7 

P14-lFido BeU Kappa (7) . .10-29-54 + 11- 6 

P14-2 No Ifs, Ands or Butts 

(6) 12-17-54 -1-3-5 

P14-3 Dizzy Dishes (6) 2- 4-55 +f 4-16 

P14-4 Git Along Li'l Duckie 

(7) 3-25-re 

PACEMAKERS 

K13-6 Touchdown Highlights 

(10) 8-20-54 -I- 9-25 

K14-1 Drilling for Girls In Texas 

(9) 10- B-54 + 10-23 

K14-2 How to Win at the Races 

(11) 12-17-54 -f 3-19 

K14-3 You're a Trooper (10). 1-21-55 +( 4- 2 

K14-4 Five Hundred Horses 

(10) 5-20-55 

K14-6 Walk in the Deep (10)^ 6-17-55 

POPEYE CARTOONS 

(Technicolor) - 

E13-6 Bride and Gloom (6) . . 7- 2-54 + 7-10 

E13-7 Greek Mirthology (7).. 8-13-54 -f 8- 7 

E13-8 Fright to the Finish (6) 8-27-54 + 9-18 

E14-1 Private Eye Popeye 

(7) 11-12-54 + 1218 

E14-2 Gopher Spinach (6) ... 12-10-54 +1-1 

E14-3 Cookin' With Gags (7) . 1-14-55 + 4-30 

E14-4 Nurse to Meet Ya (6). 2-11-55 +5-7 

E14-5 Penny Antics (8) 3-11-55 

E14-6 Beaus Will Be Beaus 

. . ( ) 5-20-55 

TOPPER 

M13-6 In Darkest Florida (10) 7- 9-54 +8-7 

M14-1 The Nerve of Some People 

(10) 11-19-54 +1-8 

M14-2 Killers at Bay (10) .12-31-54 + 3-26 

. . 

M14-3 Just the Bear Facts, Ma'am 

(9) 1-14-55 + 3-26 

M14-4 All Chimps Ashore (10) 2- 4-55 + 4-30 

M14-5 Let's Look at the Birds 

( . ) 4-15-55 

. 

M14-6 Pick a Pet (..).. 4-22-55 

VISTAVISION SPECIAL 

V14-1VV VisiU Norway (17). 11- 5-54 

V14-2VV Visits Mexico (17). 4-29-55 ++6-4 

V14-3 VV Visits the Sun Trails 5-27-55 

Republic 


SERLALS 

5482 Ghost Riders of the West 10-11-54 

12 Chapters 

THIS WORLD OF OURS 

(Trucolor) 

5385 Ireland (9) 8- 1-54 

RKO Radio 

Prod. No. Title Rel Date Rating Rn'd 

DISNEY CARTOONS 

(Technicolor) 

54.101 The Social Lion (7) . 

.10-15-54 54.102 Flying Squirrel (7) .. .11-18-54 + 

54.104 The Pelican and the Snipe 

(9) 1-28-55 

54.105 Uke Titicaca (7) 2-18-55 + 

54.106 Contrasts in Rhythm 

(8) 3-U-55 

54.107 Blame It on the Samlia 

(6) 4- 1-55 

54.108 Chip an' Dale (7)... 4-22-55 

54.109 Pedro (8) 5-13-55 

54.110 El Gaucho 6-10-55 

Goofy (8) . . 

54.111 Aquarela do Brasil (8) 6-24-55 

11-20 

1-15 

3-U 

6-11 

DISNEY MARQUEE MUSICALS 


44.004 Casey at the Bat (9) 7-16-54 ++ 7-24 

44.005 Little Toot (9) 8-13-54 +9-4 

44.006 Once Upon a Wintertime 

(9) 9-17-54 ++ 9-U 

EDGAR KENNEDY 

(Reissues) 

53,501 Host to a Ghost 

(17) 10- 8-54 

53.503 Big Beef, The (17) . .11- 5-54 

53.504 Mind Over Mouse (17) 11-19-54 

53.505 Brother Knows Best 

(17) 12- 3-54 

Home 12-17-54 

53.506 Canning (16) . . 

LEON ERHOL 

(Reissues) 

53.704 Twin Husbands (18) . 11-12-54 

53.705 I'll Take Milk (18) . 

.11-26-54 

. 

53.706 Follow That Blonde 

(IS) 12-10-54 

MY PAL 

(Reissues) 

Dog ( .. ) . 

.10- 53.201 I Found a 8-54 

53.202 Pal's Return (20) 11- 5-54 

RAY WHTTELY 

(Reissues) 

53.401 Sagebrush Serenade 

(. .) 10-22-54 

53.402 Redskins and Redheads 

(IS) 11-19-54 

54.206 

54.207 

54.208 

54,209 

54.210 

54.211 

54,212 

54.213 

SCREENLINEHS 

44.212 Riding the Wind (8) 7-23-54 44.213 The Big Port (9) 8-20-54 + 

54.201 House of Knowledge (8) 9-17-54 

54.202 Alpine Fortress (..).. 10-15-54 

54.203 Just Pets (8) 11-12-54 54.204 Cinema Capers (8) .. .12-10-54 + 

54,205 

Water, Water, Everywhere 

(SV2) 1- 7-55 

Camera Crazy (8) 2- 4-55 . 

Nature's Showcase (8) 3- 4-55 -- 

Bush Doctor (11) 4- 1-55 + 

Inlfnd Seas (8) 4-29-55 +t 

Staff of Life (8).... 5-27-55 

Rest Assured (8) 6-24-55 

Safety Is Their Business 

(8) 7-22-55 

Film Fun (9) 8-19-55 

SPECIALS 

53.101 The Iron Fence (20).. 10- 8-54 + 

53.102 Circus Trainer (17) .. .11-12-54 H 

53.103 Fast Freight (15) ... .12-17-54 + 

53.104 River to the Past (15) 1-21-55 ± 

53.105 Big Top Caravan (16) 2-25-55 53,106 Finders Keepers (IS'/z) 4- 1-55 53.107 Operation Icecap (19). 5- 6-55 + 

54.310 Everglades Posse (8) 5-13-55 

. . 

SPORTSCOPES 

44.312 Hot Rod Galahads (8) 7- 9-54 

44,313 Water Ski Marathon 

(S) 8- 8-54 Alaskan Trout (8) . . . 

54.301 

. 9- 3-54 + 

54,302 British Empire Games 

(10) 10- 1-54 54.303 Willie Mays (8) 10-29-54 54.304 Canadian Stampede (8) 11-26-54 54.305 Sports Island (10) .. .12-10-54 + 

Ski Saga (S) 1-21-55 -|- 

54.306 

54.307 Chamois Hunt (8).... 2-18-55 Here's Hockey (10) 3-18-55 + 

. . . ''"IMI 

(8).. 5-10-55 

54.308 

54.309 Jai-Alai (8) 

54,311 Downhill Yachts 

53,901 

53.801 

SPORTS SPECIALS 

Football Highlights 

(I51/2) 12-10-54 

Basketball Highlights _ 

(15) 4-15-55 

THEATRE OF LIFE 

53.301 Devil Take Us (21) . . . 6-17-55 ff 

9-11 

9-11 

1-15 

1-22 

2-19 

2-26 

4-16 

4-30 

5-14 

10-23 

1- 8 

1-22 

2-12 

4-30 

5-a 

6-U 

9-18 

9-U 

10-30 

1- 1 

1- 8 

1-22 

2-26 

3-26 

5- 7 

+ 1-22 

6- 4

.• 

I I'm 

. 

4-10-55 

. Jan.-SS 

. . 

. U-20-54 

. 10-Z3-M 

SHORTS 

CHART 


f'if-. So Title Rel Dalt RiUng Rc/l 

CINEMASCOPE SPECIALS 

(Tcchni^lcr) 

741S Piano £/itorn (10) Jiilif-54 + 10-23 

7409 A Oay Aboard Jtt Carritf 

(19) Au«.-54 H 11-20 

7414 The Miracle of Stereophonic 

Sourij (U) Aug.-54 -I- 11-27 

7420 Pride of the Nalion (12) Sc«t.-S4 -|- 12-U 

7421 Fabulous Ui Vegai (19) 0ct.-54 + 12-ia 

7422 CintmaScopc Paraile (23) 0ct.kee, A 

(7) J«n..55 ± 3-19 

5504-6 Swooning the Swooneri 

(7) (reissue) Feb.-55 

5505-3 Terry Bears In Duck Feref 

(7) Feb.-55 - 5-19 

5506-1 Candy Goose In It's All in 

the Stars (7) (ratsiuet Mar.-55 

5507-9 Arsop's Fable—The Firsl 

Flying Fish (7) Mar.-55 

5508-7 Two-Headed Giant, The 

(7) Apr.-55 

5509-5 Little Roquefort in H» 

Sleep for P»cy (7) Aor.-55 


Prpd. No. Title Rel Dale Rating Rer'd 

COLOR PARADE 

studded Ride (9) . 7-19-54 tns Stv -|- 8- 7 

MUSICAL FEATUBETTE 

f309 College Capers ( ). .. 8-16-54 

»3ia COK^g strong (14) 10-11-54 -t- 10- 9 

9311 Lea.e It to Harry (.) .10-26-54 -1^ 1- 5 

1301 Chimp Butler Sings 

(15) 11-29-54 ± 1-a 

1302 Road Show (15) 12-20-54 

H05 Rebins Sing, Ttli ( . ) . . 1-17-55 

ff 

Lai 

1)04 Keep 

1305 

It Coel 

Brewn Gees t* 

( . . ) 

Tmn 

t-14-M 

( . ) S-14.SB 

TWO-REEL SPECIALS 

1201 Ciri From Oiik A (15) 11-21-54 H 1- B 

1202Sle

— 

a 

d^lnions on Current Productions 

f£i]7IJxl£ ]i£'/j£iyij 

The Man From Laramie 

Columbia (801) 

104 Minutes 

Ratio: Western 

2.55-1 (Cinemascope, 

Technicolor) 

Rel. Aug. '55 

Ratio: 

Whether they take their sagebrush neat or fancy it laced 

with straight drama, the advocates of actionful screen fare 

are certain to generously patronize and enthusiastically 

praise this king-size western, which is distinguished, among 

other things, as being the initial picture manufactured for 

Columbia release by William Goetz Productions. That the 

feature possesses the potentialities for pinnacle profits is 

inescapable. Producer Goetz mounted the film with unstinting 

opulence and with an experienced eye to authenticity 

of period, personalities and atmosphere. At the same time 

he made sure that there was plenty of exploitable material 

into which enterprising exhibitors can sink their teeth— 

name-heavy cast, literary source, CinemaScope and Technicolor, 

for instance. 

lexik 

enttr ) 

.ompev 

tJ.uuul 

11 

Considering those elements in the order named: Stah'ed 

is safe and sure James Stewart, no newcomer to this business 

of portraying a hardy he-man of the saddle and six-gun. 

Herein he again demonstrates the boundless and individualistic 

talent that for many years—and for obvious reasons 

has kept him well to the forefront of sundry popularity polls. 

Because of the nature of the offering, it is but natural that 

the male performances are, with one exception, the dominant 

supporting factor, with such troupers as Arthur Kennedy, 

Donald Crisp and Alex Nicol adhering to the pace set by 

Stewart. The above-named exception is Aline MacMahon, 

long absent from the screen, and contributing materially to 

the movie's thespian excellence through her ingratiating and 

sympathetic delineation of a hard-bitten, heart-o'-gold ranch 

owner. Cathy O'Donnell, supplying the comparatively 

meager romantic touch, has little to do but does it tellingly. 

The screenplay, masterfully written by Philip Yordan and 

Frank Burt, from a Saturday Evening Post yarn by Thomas 

T. Flynn, is one of those rare and refreshing demonstrations 

of scrivening that contrives to incorporate all of the action, 

suspense and hardiness expected by galloper fans without 

resort to the hackneyed situations too often part and parcel 

of photoplays in its category. There's nary a dancehall 

scene, nor an itinerant cowpoke ordering whisky while he 

keeps a wary eye on the heavy and his shooting irons. 

But there is a bout at fisticuffs—and it's an excitement-oozing 

dilly; chases and assorted villainy. All these ingredients 

have their dramatic qualities and ore not dragged into the 

plot solely for the purpose of pace. The only criticism that 

might be levelled at the subject—and that would be the 

result of a current general complaint aimed at the screen 

is that the feature on occasion projects excessive brutality. 

So that CinemaScope and Technicolor could be utilized 

their collective and individual best advantages, Goetz took 

his cast and crew to the arid reaches of New Mexico, where 

the rugged terrain and beautiful backgrounds contributed 

substantially to the over-all aura of magnitude and authority. 

No less than 18 locations were used, all of them within a 

100-mile radius of Santa Fe. This wide range of sets, the 

utilization of entire villages and their natives and large 

herds of cattle accord the picture many spectacular scenes. 

To blend all these impressive contributions effectively into 

a believable, smoothly motivated whole demand expert 

and understanding direction, which was supplied with praiseworthy 

deftness by Anthony Mann. 

to 

vL p( 

^cope 

lames Stewart Arthur Kennedy, Donald Crisp, Cathy 

O'Donnell, Alex NicoL Aline MacMahon, Wallace Ford. 

CATCHLINES: 

Exc 

Monroi 

.uburtt 

lita 

F 

One of the Most Powerful Adventure Stories Ever Published 

in the Saturday Evening Post . . . Now Its People and 

Passionate Conflicts Blaze Alive on the Screen ... in 

CinemaScope and Technicolor. 

17O0 

RnYnFFTCF.

1,1.1 

and 

ihan 

' 

. . 

. . . They 

' 

' 

REVIEWS 

Adiines for Newspaper and Progr; 

rj/vccoe F 

'""°- Costume Dr.m. 

UiySiieS 1 185.1 (Technicolor) 

The Dam Busters 

Ratio: 

1-85-1 

Draaa 

' 

Paramount (SS03) 104 Minutes ReL Sept 'SS 

The Pcr.ii-DeLaurentiis producting group in Italy has made 

a : -tacle out oi the Homeric legend of Ulysses, 

th< or who had many amazing adventures 

be: i to his faithful wife, Penelope. With Kirlc 

Dc virile and completely convincing portrayal 

oi -ro and the Italian star, Silvana Mangano 

maicmg a striicing figure in the dual role oi Penelope and 

the temptress Circe, the picture should do excellent business, 

especially where action fare is favored. 

The sack oi Troy, the terrifying encounter with the oneeyed 

cannibalistic giant, and the slaughter of Penelope's 

suitors at the feast of Apollo are thrilling highlights while 

-^ 

the 

• '75 and rich and revealing costumes, filmed 

in icolor, ore eye-catching features. No less 

th.;: vrs, including America's Ben Hecht and 

Irwin Shaw, had a hand in the screenplay which, because 

it is mainly one long flashback, is occasionally confusing. 

Despite this Mario Camerini's direction is good, especially 

in crowd scenes and the romantic interludes. Except for 

Douglas and Anthony Quinn, who plays the arrogant 

Antinous effectively, the dialog is effectively dubbed in for 

^h foreign players. Rossana Podesta, soon to be seen as 

Helen of Troy in Warner Bros, forthcoming film, makes an 

appealing Nausicoa, who ministers to Ulysses during his attack 

of amnesia AUesandro Cicogni's musical score is great. 

After the Trojan War, during which the Temple of Neptune 

was destroyed, a curse is put upon Ulysses, and instead of 

returning home to his wife, Penelope, he wanders far and 

is finally washed up on the Isle of Phaeacia, where the 

king s daughter, nurses him to health and falls in love with 

him. On the eve oi his marriage, Ulysses memory returns 

and he recalls his adventures after Troy, including saving 

his valiant warriors from the one-eyed giant and from the 

deadly sirens but not from Circe, who turned the men into 

swine and held Ulysses captive for months. Ulysses returns 

to Ithaca, posing as a beggar and, when Penelope's many 

suitors insist she choose a new mate, he slays them with 

his magic bow and is reunited with his faithful wife and 

his teen-age son. 

Kirk Douglas, Silvana Mangano, Anthony Quinn, Rossana 

Podesta, Daniel InvemeL Sylvie, Franco Interlenghi. 

CATCHLINES: 

Thrilling Spectacle, Stirring Romance in One of the 

Greatest Films of All Time . . . The Valiant Ulysses—Tom Between 

His Love for His Faithful Penelope and the Siren Circe. 

Rat 

^ 

^{^ 

c?- 

CI 

Warner Bros. (420) 101 Minutes ReL July 16, '55 

Reflecting the pair.staking attention tc 

detail that is the recognized hallmark of Er 

this sizable chunk oi imported celluloid .. 

p;^^-,— 

dependent upon three classes of ticket buyers for v 

patronage it enjoys in American theatres. First, th-. _ . 

the moviegoers who relish British films for their abovementioned 

productional meticulousness. Next, there ore 

those who like war pictures and will be especially intrigued 

by the offering's reasonably suspenseiul chronicling of a 

significant but little-publicized event that aided the Allies 

in winning World War II. Finally—and undoubtedly the 

most potent of the trio—is the growing fan following established 

in this country by Richard Todd since his highly 

praised portrayal in 20th Century-Fox's memorable "A Man 

Called Peter." 

Showmen who book the feature will know how numerous 

in their respective situations are any or all of these three 

groups; and on such knowledge they will plan their merchaiidising 

as well as their estimates of the photoplay s 

grossing potentialities. Expectedly, Todd's performance, th zt 

of his co-star, Michael Redgrave, and those of the e.': 

ally long supporting cast are subject to no criticism, - 

some oi the state-side spectators may encounter - 

in closely following dialog because of broad British 

Todd is cast as wing commander Guy Gibson oi the 

R. A. F., leader of the daring and dedicated airmen who 

bombed and destroyed Germany's Moehne and Eder dams. 

Redgrave is Dr. Barnes Wallis, the brilliant scientist who conceived 

the plan and invented the unusual bombs that made 

possible the maneuver that crippled the enemy's war-industry 

production, thereby speeding victory. The film was directed 

with distinction by Michael Anderson, while R. C. 

Sherriff scripted from the best-seller, "Enemy Coast Aheadl" 

Richard Todd, Michael Redgrave, Ursula leans, Basil 

Sydney, Patrick Bair, Ernest Clark. Derek Farr. 

CATCHLINES: 

The Taut, True, Terrific Story . . . oi a Thin Red Line of 

Heroes ... It Was Do or Die ... for These Sturdy Ainnen 

. . . Who 

Knew That If Their Mission Was Accomplished j 

Had Struck a Blow for Peace. 

Francis in the Navy 

• 

Ratio: Comedy 

21 

Umv.-Int'l (534) 81 Minutes ReL Aug. '55 

Uniquely gifted on two counts is Francis, the screen-struck 

army mule. He can talk, in a corn-fed Missouri dialect and he 

can lure in the cash customers in profitable quantities whenever 

he appears in a new cinematic adventure. Aware of 

such con3i.",lenlly high boxoffice appeal, the exhibitor need 

know but liiilo more about this latest chapter in the lengthy 

sei the observation that, in format, approach, 

do. and comedy content, it stacks up very well in 

CO: 

•' •' '' which have gone before. Top-of-thebii. 

:'.ed in virtually all situations, and the 

:/ of Donald O'Connor will be oi 

wiJ' ,- , 

lurlhor 

, 

ann ::u.' ::tanlial oasistance in assuring brisk busirêss 

and p!' -r-'-d [xj Irons. 

T play, fashioned by Devery Freeman, supplies 

Fr: on abundance oi droll dialog—the animal's 

"vr. :l of Chill Wills—and, for plot 

sir on a dual role for O'Connor, 

Uf 

' -' : hung the action 

: 

an a few of the 

ait 

. 

F 

.•u.-i, flight 

•h' 

rit^ 

of :i In 

thai! 

his understanding 

who ii-jh diiucted 

9< 

I 

an Inadvertently become navy 

SU: 

Trray 

11. 

D< 

pri; 

Wll' 

to tltO w'JilniiJ'. tioli tj| tiVtJl V'JliO 

Donald O'Connor, Martha Hyer, Richard Erdman. )iin 

Backun. Myma Hansen. David Jansaen. Leigh Snowdon. 

CATCJUINE3: 

Thai T(ilkiii') Mt:!f I.i Back and the Navy's Got Hlml . 

The Aditiircil hi /uihunl, the Fleet la Floundering, So Man 

the Laugh-Rufia, and Clear the Decka lor Fun. 

' 

la 

;iion 

iro, 

G 

ii^\ v^^r***!^**' 

iiiio •> 

Don Juan's Night of Love F Ratio: 

Standard 

Republic (5435) 71 Minutes ReL May '55 

A disjointed Italian feature that, evidently due to a need 

for heavy editing, fails to strike an even pace and therefore 

fails to be convincing entertainment. In its behalf it must i 

be said there is some good acting and action, but there ar«| 

also moments when the plot bogs down, making it at 

a suitable picture (or the second half of a program, 

best thing about the picture is Silvana Pampanini. a loveT" 

Italian star, who has benefitted from a publicity camjxiijn 

in the U. S. Playing opposite her is Ral Vallone. ^ - ^ 

probably known only to art house audiences. 

Philippe Is also effective as Madame Pompadour. Exj 

will have to be along sensational lines in keeping with the 

title. Produced by Niccolo Theodoll and directed by Mario 

Soldatl. 

The hero, a soldier of Louis XV. king of France, takes 

refuge from customs guards in the castle of the prince ol r I 

Albon, an enemy of the king. In an Inn he meets lordly ' ' 

Roaetta and a band ol smugglers with whom he all - 

aelf. The castle la converted into a storehouse )' 

Pompadour, sweetheart ol the king, travela there to :;..•'•; 

the hero, whose exploit.^ have arouaed her curiosity. He 

t, ,«...: .-,< iK,. , .,.,,v> ol Albon, who haa died audder^'- 'v 

:

' 

' 

ropcorn 

. 

or 

' 

urplus 

' 

Park 

I 

notice. 

— 

nl 15c per word, minimum $1.50, cash with copy. Four consecutive insertions lor price 

CLOSING DATE: Monday noon preceding publication date. Send copy and 

l,eta to Box Numbers to BOXOFFICE. 825 Van Brunt Blvd., Kansas City 24, Mo. • 

HELP WANTED 

ti Manajcr experienced In exploitation 

njiotlons for New York state situation. 

'"ling full resume, salary requirements, 

5914^ 

I^-ifllce. 

iosil 

I'oroblnation exploitation, publicity and 

Closed town ot 16,000. S. S. Stevenson, 

N. C. 

iiiisl, maintenance, repairs. Permanent 

rrcfer middle age native Texan or 

lies. Tell all, no drifters. P. 0. Box 

1.^100(1. 

Texas. 

POSITIONS WANTED 

;ced manager, conventional and drive-in. 

Now located midwest. Boxis 

manager, including concession. Wide 

11 conventional, drive-in and publicity. 

, only. Will go anywhere. Boxoflice, 

JSINESS 

STIMULATORS 

MORE ACTION! $4.50M cards. Other 

ilile, oTi-oft screen. Novelty Games Co., 

Ave., Brooklyn. N. Y. 

iitcndance wllh real Hawaiian orchids. 

.':tcti. Write Flowers of Hawaii, 670 

I'lace, Los Angeles 5. Calif. 

DIE-CUT CARDS. Increase your box- 

100 numbers. $4.50 per M. Best 

inium Products, 339 West 44th St., 

:;i!, N. Y. 

s! Your best, cheapest advertising. 

Llddles, increases concession sales for 

mniversaries. Special pictures. Plain 

amples free. Southern Balloons. 146 B 

\'lanta, 

Ga. 

POPCORN MACHINES 

i|](|] machines, all makes and stvlcs. lie 

ketiles toi all poppers. Complete re 

unit fits must macbiiies, $IS5. 120 S" 

:i Chicago. Ill 

ISINESS 

OPPORTUNITIES 

u;l opportunity! Experienced pro,tectionist 

.s^ finances can purchase interest in new 

ijl.inding drive-in. Give full details as to 

' 

Mtis, affiliations, etc., in first letter. 

: 5913. 

THEATRE TICKETS 

Service. Special printed roll tickets 

S2S.75; 10.000, $8.95: 2.000, $4.95 

ii:e in admission price, including changi 

53.50 extra. Double numbering extra 

insas City, Mo. Cash with order. Kan 

HcSel Co, 109 W, 18th St., Kansa- 

EQUIPMENT WANTED 

] amp rectifiers, 50 volt, 6 tube, single 

xolfice. 5903. 

machine, in good condition at a 

West Point Theatre, West Point, lowa. 

i,G»IERAL EQUIPMENT—NEW 

Jai ;: in's" automatic Reel-Alarms. Really 

'Jl $21.50 pair. All dealers'. Mfrs.: Ameriiilire 

Supply, Seattle 1. Washington. 

1' prosoering again. Install "Ballantyne" 

ic sound. American Theatre Supply, sup- 

V'ss, Seattle 1, Wash. 

."- ?; aid Unsurpassei irpassed! Metallic screens, invisible 

'::;-ns,|;c sq. ft.; 1Beaded screens 15'6"x20'6" 

''M All sizes projection lenses at lowest 

I'tpt. cc, S.O.S. Cinema Supply Corp., 602 

, 

- St., New York 19. 

Holmes parts: EE14070 vertical 

ift w/5 gears. 5 ball bearings $9.75; 

iient movements (less flywheelsl $49.00 

Jarwheel-sproeket 

J. 

assembly $1000 each: 

0flT-20-C-13 Mogul pref. lamps $25.00 

» B3,95 each). Dept. cc, S.O.S. Cinema 

Wjforp., 602 W. 52nd St., New York 19. 

tenjirojection throw, screen size, we'll compute 

r JemaScope requirements free. Combination 

' 

tjematic IV adjustable anamorphlc lenses 

I 

P snapllte series II prime projection lenses, 

ilOI 595. Buy on time with $200 down. Dept. 

' 

«S. Cinema Supply Corp., 602 W. 52nd St.. 

> k 19. 

>XiFFICE :; July 2, 1955 

GENERAL EQUIPMENT—USED 

You can't beat Star fur values: I'imI'- m:ii;naic 

lamiiliuuses. rebuilt, new glass or nin.il it.'Mrrturr,, 

$515 pair; Strong .Moguls or .\sIhtiH Sl.'h 5U: 

Century mechanisms, rebuilt. $750 pair; brand new 

UeVry projectors, complete, $775 pair; lenses and 

screens at rock bottom prices. Star Cinema Supply, 

447 West 52nd Street, New York 19. 

For sale: One Temprlte carbonator, 115 volts, 

60 cycle. Used only two short seasons. $125. 

iheatre Operating Co., 1206 Cherry St., Toledo, 

Ohio. 

Canadian showmen! Best buys in Strong, 

Urenkeit. .Magnarc, etc., arc lamps: rectifiers: 

jnamorphit lenses: primar & wide angle lenses: 

icieens; etc., at remarkably low prices. Con.sult 

js first, no obligation, .\ssociated Film Service, 

f. U. Box 122, Outremont, Montreal, Quebec. 

1 Astrolite screen, good condition. Size 

l5Ss25'8. Price, $75. used approximately 1 

year. No holes, tears. Boxoffice, 5924. 

For sale: entire booth equipment. Excellent 

condition, used 4 years. High intensity Peerless 

Masnaic lamps with rectifier. Complete super 

S.mpltx projectors. 500A Western Electric 

ampliiicr set with speakers, not purchased with 

resl of equipment. 200 modern upholstered seats, 

also popcorn machine. This equipment operating 

2 nights per week. Buy from owner. Contact, 

Pioneer Theatre, Pioneer, Ohio. Phone: 2700. 

For sale: complete set, indoor theatre equipment. 

Low price. Richard McDanlel, Center, 

Texas. 

For sale: Heywood-Wakefield seats, practically 

new and in excellent condition. Will sell at a real 

bargain. Also booth and other equipment. For 

details write Dickinson Operating Co., Box 907, 

Mission, Kas. 

For sale: 11x26 Walker seamless screen, 6 

case electric coke box, medium size "French fried" 

popcorn machine. Best offer. Lyle Leek, Bradford. 

111. 

STUDIO AND PRODUCTION 

EQUIPMENT 

Artreeves 35mm recording outfit, $5,000 value, 

$495; Eastman developing machines. $295; 

Mitchell tripod freehead, $375; Moviola 35mm 

composite sound/picture $495; Escalator tripod 

for heaviest IV or movie cameras on 3 wheel 

dolly, $295; Motorized dolly with 2 seats, takes 

heaviest cameras, $195; rolling stand multiple 

floodlights holding 12 bulbs, $180 value, now 

$29.50. Dept cc, S.O.S. Cinema Supply Corp., 

602 W. 52nd St., New York 19. 

DRIVE-IN THEATRE EQUIPMENT 

Pay $200 down, play Cinemascope. Cinematic IV 

adjustable Prismatic Anamorphlc lenses plus Snap- 

.iie Series 11 prime lenses, all for $595. Available 

on time. Dept. CC. S.U.S. Cinema Supplj 

Corporation. 602 W. 52nd Street, New York 19. 

Co.. Dept. 10. 109 W. 18th St., "Film Row,' 

Kansas Cily 8, Mo 

THEATRES WANTED 

Theatres. Oklahoma. Arkansas, Kansas, Missouri. 

Kalph Erwin, Broker. Box 811. Tulsa, Okla. 

Cash for de luxe major drive-in. Southwest, 

midwest. Want only key operation, willing to pay. 

Boxoffice. 5911. 

Will buy your small or medium size drive-in 

providing you believe in it enough to accept small 

down payment with short pay out, from experienced 

showman having A-1 references. Boxoffice, 

5917. 

Will buy small town only drive-in from circuit 

or individual. Texas only. Buyer in earnest, have 

up lo $20,000. Experienced showm,in. Will 

inspect your theatre in July. Write E. F. Ray, 

P. 0. Box 343, Alexander City, Ala. 

THEATRES FOR SALE 

CLEflRIOGHflUSf 

Eleventh year exciuîie theatres sales, midwtsisuulhutst. 

llundredj satisfied Clients. 35 years 

expeiitiiee. 

' 

.Vsk anj showman." Arthur Leak, 

Specialist, 3:UJ5 Caruth. Dallas. Teiaj. 

500-car drive-in in central Ohio city over 25,- 

000. tLxcellent location. Operated two years. 

Widcscieen, Cinemascope, modern snack bar. 

Ueasons for selling, ownership disagreement. Boxoifice. 

5905. 

lexas non-competitive drive-in. Thriving trade 

center near 10.000. County population 25,000. 

Wiilescrecn CinemaScoped. Productive farming 

pa) lull couniy seat. Fine records earnings under 

casual operation. $44,500, $27,500 down. Ex- 

L'liisl.e: Arthur Leak, Specialist, 3305 Caruth, 

liallas. 

Non-competitive Texas key town. Natural trade 

center five counties. $80,000 Drive-in plus two 

i-xcedent iiiduoi . .\rea benefiting excellent ^ economic 

improvement, booming irrigation. Finest 

modern equipment (Stereophonic, CtaemaScope). 

fine seats, booths, drive-in. Complete past 

records available pioving low price, terms. $155.- 

000, $56,000 down. Balance ten years. A 

natural." famous as "real show-town." Excliisiie: 

Arthur Leak, Specialist, 3305 Caruth, 

Dallas. 

Iowa controlled county seat. Long established 

moneymaker. Includes good modern equipment, 

building. $36,500. $15,000 down. Selling privately. 

Boxoffice. 5908 

. 

Iowa de luxe. Only theatre, (nearly new 

throushoiil) fine building included. Center nofailure 

agricultural-dairy country. Health forces 

sale at remarkably low $45,000, $16,000 down. 

Rnxoffice. 5909. 

Texas county seat. Only theatre. $20,000 remodeling, 

le-equipping finished. Finest Cinema- 

Scope. Showing excellent profit, gross. $15,000 

down. Boxoffice. 5910 

Ideal for novice. Learn, grow. Sm.an capital. 

Thriving farm area. Terms. Boxoffice, 5896. 

New, modern. BiL Cinemascope equipped, 325 

seats, crv room, apartment. New equipment. 4 

surrounding theatreless towns. $45,000 gets this 

choice spot. Come and see it. no dreamers 

please. Saturn Theatre, Pierpont, S. Dak. 

Sell or lease only theatre Houston county. % 

Theatre. Erin, Tennessee. 

500 seat, hard top theatre. Also 300-car new 

d ive-in, in same town. Serving 4 towns in rich 

irrigated valley. Both equipped with new Simplex 

XL projectors and Simplex sound, BiL Cinema- 

Scope lens. Large Cinemascope screens, terms. 

Get details. Write Boxoffice, 5915^ 

300-seat theatre, $18,000. Ray MUler, Zillah, 

Wash. 

For Sale: Theatre, very nice. Only one in 

town, equipment like new. Concession, carpeted, 

modern. Ideal family operation, $12,000. $5,000 

down, easy terms. Box 192, Southwest City. Mo. 

Maine. 300-seat theatre, new 1948. Cinema- 

Scope, dual sound. In heart of best fishing and 

hunting country. Health gone. Apply in person, 

Lakeview Theatre, Princeton, Maine. 

Diive-in theatre speakers with straight cords, 

.*6.50. Car-side speakers. $8.15. liepiacemeni 

peaker cones, $2 25. Dawo Corp., 145 N. Erie, Theatre for sale or rent. 500 seats. Ford 

loledo, Ohio. 

City, Penn. Contact, Charles Fickinger jr., 

Candersport Penn. 

Drive-in theatre tickets. Send for samples of our 

.pecial printed stub rod tickets for drive-ins. Northeast Ohio. 600-seat exclusive second run. 

date, distuictive, easy to check. Kansas City Ticket Excellent condition, widescreen and Cinemascope, 

air-conditioned. Very profitable operation. Fastest 

My client wants to buy closed (not operating) 

theatre buildings, in downtown locations, cities of 

10,000 to 500,000 population. Must he presently 

closed (not operating) and must be in center of 

business area. Unless you own the property, please 

do not reply. Ralph Erwin, Broker, Bos 811, 

Tulsa. 

THEATRE FOR LEASE 

Connecticut, 835 seat sub-run, needs a showman. 

$3,000 buys lease. Boxoffice, 5920. 

growing city, present population 25,000. 

office, 5923. 

Box- 

Outright lease. Dallas, Texas suburban. Modern 

800 seat. anemaScoped. Parking. Excellent 

concessions. Experienced showmen send financial, 

exhibition background for consideration. Outstand 

ing opportunity. Boxoffice, 5925. 

Baltimore, Maryland. Long established neighborhood 

theatre to be sold shortly at public auction 

to close trust estate. Structurally sound. 575 

seating capacity. Air conditioned. Newest type 

screen and projection equipment. Refreshment 

counter. Located in stable neighborhood and 

active city shopping area. Average annual net 

profit over p.ast 4 years $17,500. Interested 

parties can obtahl further details, including 

financial statements, by contacting Eugene M. 

Feinblatt, 14th floor, .\merican BIdg., Baltimore 

2. Maryland. 

Non-competitive small town modern. Will finance 

or trade for real estate. Ill health forces sale. 

Helen Pippett, Blue Hill, Nebr. 

Excellent suburban theatre. 350 seats, 1523 

Monroe, Wichita Falls, Tex. 

THEATRE CHAIN FOR SALE! Near Denver, 

Colo., 2 drive-ins. 2 indoor. $66,000 handles. 

Excellent financing. Drive-ins include real estate. 

Very good lea.ses on indoors. Prosperous communities. 

No competition. Contact Mrs. Dageford. 

K D. JONES & CO., 1011 Pennsylvania. Denver. 

Colo., TAbor 5-333S. 

THEATRES FOR SALE (Cont'd) 

Theatre, established 50 years, Kansas llrart 

of toAn location, grossing $50,000 annually Only 

theatre In trade area ot 7,500. Couple can lundlr. 

Owner will lease lo responsible party. Informatlofi 

and f,ee color phutus mailed, no obllgatiun. 

C-5131 Continental. 804 Grand, Kansas City. .Mo. 

Small dri,e-in theatre In western part of 

Virginia. Good location near growing factory 

town. ,Modern concession stand, reasonable lea:ie. 

lieason for selling, other Interest. Boxoffice, 

5;i27. 

Oklahoma controlled de luxe situation. Complete 

deal. Including big dilve-ln (witli real 

estate! Plns two lully-cqulpped conventional operations, 

all located in a vital agricultural center, 

hub of activity for large area. The "A" house Is 

CinemaScoped and air-condltloncd. Uriveln Incudes 

all real estate wllh plenty room for 

expansion. Cliy of beautiful homes. Best crops 

years. This type of controlled larger town 

one of the few independently owned situations 

of its size in the stale of Oklahoma. A type 

seldom offered for private sale. Closest Inspection 

invl.ed, qualified parties. Stale your finances. 

Exclusive with Italph Erwin, Broker, Box 811, 

'1 ulsa. 

Kirst $4,000 cash takes 2 drive-ins and all 

equipment iiuMiiling concessions. Operating no.v. 

Sold lor $9,000 2 yea.s ago, before improvement. 

l'.iul Stella, .Mo.. Clemunl. Phone 21. 

THEATRE SEATING 

Chair supplies, parts for all chairs, Fensin Seat- 

Ing, Chicago 5. 

Repairing and reupholstering In vour theatre. 

Fensin Sealing. Chicago b. 

New spring seats for all chairs, Fensin Sealing, 

Chicago 5. 

Patch. o-seat cement, permastone anchor cement. 

Fensui Seating, Chicago 5. 

beat coierings, sewed combination, all styles. 

Fensin Seating. Chicago 5. 

Plastic leatherette, all colors, send sample. 

Fensin Sealing. Chicago 5. 

tjpholstery labrics. all 

Fen.sln Seal inc. Chieago 5. 

types, send sample. 

Vacating our Irvlngton. N. J. warehouse. All 

chairs sacniiced—prices start @ $2.95. Dept. (X 

S.O.S. Cinema Supply Corporation, 602 W. 

52nd Street, New York 19. 

New and used rebuilt opera chairs. Write for 

photos, state incline and quality. Paris for all 

chairs, send sample for quotation. 1 atcli-A-seai 

specify color^ 

to repair torn seats, $6 complete kit, 

Firmastone to anchor loose *"r»., .»v 

F.O.B. Chicago. General Chair Co.. l,(liP 

Ave.. Chicago 22. Ill Phone AHinllai-'e 

?.f'°" Elston 

imii h 

Several lots good used chairs. Late models 

Write for ex.-ict photo. Plastic leatherette, 

25" X 26", 55c each, good quality. We specialize 

in rebuilding chairs in your theatre Send us 

sample. Chicago Used Chair Mart. 820 S. State 

St.. Chicago 5. 111. 

Any needeo seat repair, recovering, re-anchoring 

standards, etc.. done In your th.atre without loss 

of seat use. 

theatre seats. Eaker Theatre Seal .ervire, Niroma 

Seat covers made 'rdei Good used 

Park. Okla.. P. 0. Box 335 

. 

Professional reupholstering. Factory trained 

crew. Free f^limates anywhere. For Sale: 5.000 

good used chairs, all types. OfiI.ESBY W '"^ 

MENT CO.. 20356 Grand River, Detroit. kEnwood 

3-8740. 

BUY! SELL! TRADE 

FIND HELP 

OR POSITION 

Through 

BOXOFFICE 

Classified 

Advertising 

Greatest Coverage in the 

Field at Lowest Cost 

Per Reader. 

4 insertions for tlie price of 3

ASHCRAFT 

D^ 

MORE LIGHT 

1 F 1 64-18 in. High Speed Precision Focus 

Bausch & Lomb Reflector. CoHecti and projects 

the maximum lighl Perfect coordination 

with F 1.5-F 1 8 or F 1 7 High Speed 

Projection lentes 

3 While the standard 1 1 mm corbon is recommended 

ol 118 to 130 amperes, the 

Cinex lamp can be operated with every 

size corbon from 9 mm to 

wide operlure opplicotions 

136 (or speciol 

5 Complete circuit forced oir injection into 

lamphouse through duct system and complete 

forced exhaust permits use of Higher 

arc currents — protects reflector 

ond momtoms 

low operating temperatures 

2 High Powered — Low Angle Super 

Brilliant -MogneticoMy Controlled Arc 

produces more light ot source than con be 

obtoined from conventionol high angle, 

unconlfoMod ores 

4 The Cinex lamp does not rely upon oir 

cooling alone. An automatic dependable 

water recirculalor momlains the carbon 

contacts at exoctly ihe right temperature 

for Opliniuni ujJcfution 

6 Heavy duty -woler cooled corbon contacts 

allow perfect high current conduction to 

rotating positive carbon. Contacts ore 

matntoined at low temperature ot all Itmes 

MONEY CAN'T BUY THESE ASHCRAFT FEATURES IN ANY OTHER LAMP! 

U? 

Jgm WtSTREX, CORPORATION 

Caaa4»i POMtWlOW &OW40 tQWPMtNT&, lia 

T--!!M:y.UJ;,M:[l]j>,T*^dlITTTTT; 

36-32 THIRTY-EIGHTH STREET, LONG ISLAND CITY 1, NEW YORK 

,, INC.

Boxoffice-July.02.1955

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